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Southern Cross Media Group Ltd

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FY2021 Annual Report · Southern Cross Media Group Ltd
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Year In Review

SCA’s results in FY21 demonstrate the strength of the 
Company’s balance sheet and the high quality of SCA’s 
earnings and cash flow. With net debt at historically low 
levels and a leaner operating model, SCA is in a strong 
position to invest for the future while being able to resume 
payment of fully franked dividends to shareholders.

Revenue 

Expenses

EBITDA

NPAT

Net Debt 

Free cash conversion

FY21

$529.1M

($403.2M)

$125.9M

$48.1M

$53.0M

122%

COMPARISON TO FY20

$540.8M

($432.6M)

$108.2M

$25.1M

$132.0M

139%

(2.2%)

(6.8%)

16.4%

91.6%

(59.8%)

–

The highlight of the year was the launch in February 2021 of LiSTNR, a free, personalised audio destination for all Australians featuring radio, podcasts,  

music and news. LiSTNR is scaling quickly with a growing community of signed-in listeners exploring and enjoying the range of premium live and  

on-demand audio content. As we develop our data analytics capabilities, LiSTNR will combine transparent audience measurement with real time insights 

about listener routines, needs and preferences and enable SCA to connect advertisers to addressable and targeted audiences at scale.

This year’s financial outcomes were generated overwhelmingly from advertising on SCA’s well-known linear broadcast media assets – our 99 FM, AM and 

DAB+ Triple M and Hit Network radio stations and 94 television signals reaching 95% of Australians. However, with the trends towards digital consumption 

and commercialisation of media content continuing pace, the ways in which audiences consume SCA’s content and in which SCA creates value for our 

advertisers and shareholders will look very different in coming years. That is why LiSTNR will be at the heart of SCA’s digital audio first operating model.

SCA’s robust balance sheet and strong cash flow will support ongoing investment in premium content and building SCA’s digital capability in the year ahead.

Contents

Year In Review

IFC

Governance

Chairman’s Statement

CEO’s Report

Operational Review

Television

Boomtown

02

04

06

12

13

SCA Embrace

The Board and Leadership Team

Financial Report

Additional Stock Exchange Information

Corporate Directory

14

17

18

23

101

IBC

Year In Review

Southern Cross Austereo

Year In Review

10M

Reaching over 10 million Australians 
every week across broadcast 
television and FM and DAB+ radio

1.4M

Unique live  
radio streamers*

*AudioMetrix July 2021 vs July 2020

99

AM, FM and  
DAB+ stations

10M

Total live streaming  
listening hours

REGIONAL
REGIONAL

7.2M

Listeners across AM, 
FM and DAB+

3.2M

Unique podcast  
listeners*

*Triton Podcast Metrics July 2021 vs July 2020

2021 Annual Report

Year In Review | 1

Chairman’s Statement

I am pleased to present SCA’s 2021 annual report. 

The COVID-19 pandemic continues to pose challenges and creative uncertainty for all of us and seems likely to do so for some time. Your Board and 

management have therefore made decisions to mitigate the adverse impacts of the pandemic and to reset the strategy of the Group to create sustainable 

value for the future. 

SCA delivered sound financial results in FY21 and has entered 
the new financial year in a healthy financial position. EBITDA  
of $125.9 million was up 16.4% compared to FY20 and net  
profit after tax improved by 91.6% to $48.1 million. The Group’s 
net debt is at historical lows and the Group has achieved 
significant headroom against banking covenants. Based on  
the Group’s financial performance and profits in the second  
half of the financial year, the Board was pleased to declare a 
final fully franked dividend of five cents per share to be paid  
to shareholders on 1 October 2021.

These financial outcomes were generated overwhelmingly 
from advertising on SCA’s well-known linear broadcast media 
assets – our 99 FM, AM and DAB+ Triple M and Hit Network 
radio stations and 94 television signals reaching 95% of 
Australians. However, the trends towards digital consumption 
and commercialisation of media content that had emerged 
before the pandemic have only been accelerated by it. The ways 
in which the majority of our audiences enjoy our content and in 
which we create value for our advertisers and shareholders will 
look very different in coming years.

The Group’s digital revenue grew by 40% to $15.4 million during the year. We expect digital revenue to grow by 75% to 100% in FY22 and we’ve set a 

strategy to support continuing high rates of growth. While the Group’s Australia-wide radio network remains the creative core of SCA, our teams have a new 

digital-first mindset. Supported by our technology teams, our content teams are finding ways to make it easy to for our listeners to enjoy our radio shows, 

podcasts, music playlists, news and other local updates anytime and anywhere. The Group’s sales teams are upskilling to help our clients to understand and 

optimise their returns from advertising on our digital audio content and platforms.

2 | Chairman’s Statement

Southern Cross Austereo

Chairman’s Statement

LiSTNR is at the heart of SCA’s digital audio first operating 
model. Developed in-house and launched in February 2021, the 
LiSTNR app deploys smart technology to create, distribute and 
commercialise SCA’s pre-existing digital audio content with a wide 
range of live and on-demand global, national and local content. 
Users can personalise their experience on LiSTNR, choosing from 
a range of live radio, premium original podcasts, radio podcasts, 
live streaming music channels, news and information. As the 
signed-in community on LiSTNR grows, SCA will offer advertisers 
transparent returns on investment by connecting them to 
addressable and targeted audiences at scale.

Continuing the development of LiSTNR and our data analytics and sales 

have been more difficult. SCA was also grateful to receive a grant during the 

capabilities will require further investment in the current year and beyond. 

year under the Public Interest News Gathering fund, which has supported 

The Group’s robust balance sheet and steps taken in recent years to  

the Group’s regional news journalism.

create an efficient organisational structure provide sound support for this 

required investment and for the Group to maintain and improve returns to 

our shareholders.

The Board welcomed three new Directors during the year. Carole Campbell, 

Ido Leffler and Heith Mackay-Cruise have become active contributors to the 

Board and its committees including the Digital Transformation Committee 

The operating model for our regional television operations is, of course, 

established this year to monitor and guide the progress of LiSTNR and other 

very different. As an affiliate broadcaster, we do not create the content 

digital initiatives. I thank all my other fellow Directors for their wise counsel 

we broadcast and do not have rights to distribute that content by digital 

during the year and look forward to working with them in the year ahead.

means. Shareholders will recall the strategic actions taken in recent years 

to streamline the Group’s television operations. Playout, distribution and 

broadcast transmission services have been outsourced to specialised 

providers. Fees paid to program suppliers are a percentage of the revenue 

generated from advertising, mitigating the impact of the long-term decline in 

revenue. At the same time, SCA continues to lead the Boomtown regional 

media industry marketing campaign which has driven increased investment 

by national advertisers in regional television and radio.

SCA’s television operations delivered EBITDA of $38.1M in FY21, up 59.7% 

compared to the prior year. While this result benefited from government 

support in the first half of the year, it also reflected the relatively quicker 

recovery of television advertising markets and SCA’s market-leading  

sales performance. 

Before closing, I should acknowledge the support received during the year 

by SCA and our people from the Federal Government. SCA was eligible for 

the Federal Government’s JobKeeper program from April until December 

2020. In the depths of the pandemic, JobKeeper was critical in enabling the 

Group to stay connected to our workforce. Because of the severe impacts of 

the pandemic on the media industry, many more jobs would have been lost 

without the program and SCA’s recovery in the second half of the year would 

I would like to commend SCA’s leadership team led by our Managing 

Director, Grant Blackley and all our people around Australia for navigating 

SCA through the many challenges of the past 12 months and laying the 

groundwork for continuing improvements in the years ahead.

Finally, thank you to our shareholders for your support of SCA. I trust you will 

enjoy reading our annual report.

Rob Murray 

Chair

2021 Annual Report

Chairman’s Statement | 3

CEO’s Report

We begin this new year with a true sense of excitement. We’ve 
made considered and constructive changes to our business 
designed to achieve our mission over the next four years:  
To entertain, inform and inspire Australians. Anytime. Anywhere. 

The four pillars of our refreshed corporate strategy are to 
entertain, inform and inspire our audiences; to establish LiSTNR 
as Australia’s ultimate audio destination; to use our assets to 
help our clients succeed; and drive and embed a digital audio 
first operating model.

Entertaining, informing and inspiring our audiences

Establishing LiSTNR as Australia’s ultimate audio destination 

Providing compelling audio content is the first and most important 

LiSTNR is at the core of SCA’s digital-first operating model. It needs to 

requirement for our success. Consistently attracting bigger audiences on 

attract and retain a listener community by providing premium content and a 

our broadcast radio stations and on our new LiSTNR app will drive our 

first-class user experience. During this year, we plan to migrate users of our 

commercial success. 

pre-existing Triple M and Hit Network apps to LiSTNR as the home of SCA’s 

Launched in February 2021, LiSTNR has a large and rapidly expanding 

digital audio content.

slate of live and on-demand global, national and – importantly – local audio 

We require users to sign in to LiSTNR and give them an opportunity 

content. This includes live and catch-up radio, 25 live music playlists,  

to express their audio interests and preferences. This helps users to 

on-demand music feature shows, over 90 original Australian podcast series, 

personalise their experience on LiSTNR and it helps us to improve the way 

licensed audio content from Disney/ESPN and the BBC, as well as local news 

users can discover new content on LiSTNR. We monitor app store ratings 

and information updates for several of our regional markets. Our leading 

and comments from users and are careful when releasing updates to 

metro radio shows also release unique content for on-demand audiences 

consider user feedback and minimise the risk of adversely affecting users’ 

who like to listen where and when it suits them. We have a disciplined 

experiences.

process for commissioning new original podcasts to improve the chances of 

content being attractive to audiences and advertisers.

Using our assets to help our clients succeed

We have long recognised that our success will be driven by delivering 

On radio, we identified several opportunities for growth in metro markets at 

success for our clients. This requires our sales and creative teams to 

the beginning of 2021. We created Triple M as an entirely new radio station 

understand our clients’ businesses and how our broadcast and digital 

in Perth in December 2020, adding a new Breakfast show featuring the Lord 

products can help them succeed. 

Mayor of Perth, Basil Zempilas. In January 2021, we also launched – with 

significant marketing and promotional campaigns – new Breakfast shows 

on 2Day FM in Sydney (The Morning Crew with Hughesy, Ed & Erin) and on 

Triple M in Melbourne (The Marty Sheargold Show), and added Nick Cody to 

Fifi, Fev & Nick on Fox FM in Melbourne. 

We are investing to build our data analytics capabilities, ensuring LiSTNR 

will combine transparent audience measurement with real time insights 

about listener routines, needs and preferences. At the same time, as 

Chair of Commercial Radio Australia, I’m pleased to say the commercial 

radio industry is continuing its investment in collaboration with the official 

We’re monitoring the audience response to these new shows and making 

survey provider, GfK, to evolve the commercial radio industry’s audience 

adjustments to content and music to meet audience preferences. 2Day FM 

measurement currency. 

remains the highest priority, given its underperformance for several years 

against well-established and strong competitors in Sydney. 

Coupled with our own investment in LiSTNR, these industry developments 

will enhance SCA’s ability to help advertisers connect to addressable and 

In late 2020, we created state-based Breakfast super shows for regional 

targeted audiences at scale.

stations in the Hit Network. This has improved the quality and consistency of 

content on regional Hit Network stations, while preserving our commitment 

to providing local news and other local content during the day.

4 | CEO’s Report

Southern Cross Austereo

CEO’s Report

We naturally expect our sales teams to know their clients and provide 

seamlessly transitioned to Network 10 programming from 1 July. We also 

tailored solutions for them. Our in-house training syllabus has been 

commenced broadcasting Sky News Regional in several regional markets 

revitalised to build the confidence of our sales teams and optimise their 

to provide those communities with additional political coverage, breaking 

performance. These courses provide detailed knowledge about SCA’s 

news, sport and opinion. Subject to the performance of television markets, 

products (including our growing suite of digital audio content and audience 

we expect the changes in our television programming to be earnings neutral 

attribution tools), fundamental skills for effective selling, critical thinking, and 

in the year ahead.

tools for motivating, coaching and performing as part of a team.

The regulatory framework for regional television remains in need of review 

SCA continues to invest and innovate to make it easier for clients to buy and 

and reform. Both Free TV Australia and regional television broadcasters, 

measure the effectiveness of audio advertising. 

including SCA, made significant submissions to the Federal Government’s 

For example, SCA Footsteps provides advertisers with rich insights from 

listeners who have heard an audio ad and then gone to a specific location, 

retailer or precinct within a measured timeframe. This enables advertisers 

to measure return on investment from an audio ad campaign by tracking 

consumer responses to the campaign. 

SCA Soundcheck uses technology to identify listeners who heard a 

digital audio ad and retargets them with a campaign study questionnaire, 

allowing comparison to a control group of internet users who have not 

heard the ad. This provides valuable information for advertisers about 

overall campaign effectiveness including increased consideration, ad 

recall and purchase intent.

The ongoing Boomtown regional media trade marketing initiative and the 

RadioMATRIX advertising buying platform are two further examples of 

sensible and effective collaboration by the commercial radio industry to 

deliver better outcomes for the industry and media buyers. RadioMATRIX 

enables media agencies to book advertising on 370 commercial radio 

stations around Australia and may be expanded to provide a one-stop online 

Media Reform Green Paper on Modernising Television Regulation in 

Australia. These submissions highlighted the important role free-to-air 

television plays in Australian life and the regulatory conditions required to 

enable television businesses to adapt to technological change and sustain 

their role in Australian life. SCA will continue to participate in public debate 

and consultations as the Federal Government considers the options for 

modernising its regulation of the television industry. 

The year ahead

Advertising markets have recovered well from the depths of the pandemic in 

2020; however, the extended lockdowns in New South Wales and Victoria 

continue to challenge small and medium enterprises and some other key 

advertising categories. The geographic diversity of SCA’s radio, television  

and digital operations across 57 locations around Australia will continue to 

help mitigate the concentrated impacts of the pandemic in certain markets.

SCA’s robust balance sheet and strong cash flow will support our ongoing 

investment in premium content and building our digital capability, but we will 

remain disciplined in controlling other discretionary costs.

portal for media agencies to send out briefs, receive proposals and model 

In conclusion, let me thank our people for their expertise, passion, and 

audience reach, frequency and cost against real time availability. 

commitment in overcoming the many challenges of the last 18 months. 

That same expertise, passion and commitment will drive our success in the 

years ahead.

Grant Blackley 

Managing Director and Chief Executive Officer

Embedding a digital audio first operating model

Our audiences more and more want to discover and organise their favourite 

audio content and listen to it where and when it suits them. Our advertisers 

want to know more about the audience for their messages. To meet and 

balance these requirements while respecting our audiences’ privacy 

expectations, our technology needs to transparently collect information 

about the characteristics and behaviour of our audiences, and we need to 

grow our ability to interpret this information to enhance and personalise the 

services we provide to our listeners and to optimise returns on investment 

for our advertisers.

During the year just ended, teams from all around SCA’s business participated 

in workshops facilitated by an organisational design consultant to identify 

the skills and resources required for SCA to succeed in a world of digital 

audio. Actions underway to close gaps in our current business model include 

designing new workflows, performance measures, and measurement and 

reporting tools; educating and upskilling our people (and recruiting where 

necessary) to ensure we have the required capabilities; educating our clients 

about the benefits of digital audio advertising products; and partnering with 

leading content creators and technology innovators from around the world.

Television

I would especially like to thank our television teams for their performance 

during the year. In the final year of our Nine Network affiliation, we delivered 

a solid financial return, including a market-leading power ratio of 1.1. 

Then, supported by a highly collaborative approach from Network 10, we 

2021 Annual Report

CEO’s Report | 5

Operational Review

Highlights:

•  LiSTNR, a premium, curated, and personalised free app offering 

radio, podcasts, music and news, launched in February 2021

•  LiSTNR was named inaugural Podcast Company of the Year 

(Radio Today Podcast Awards)

•  SCA grew its audience network to 4.5 million listeners across 
digital platforms including live radio streaming and podcasts 

•  SCA launched a brand new Triple M station in Perth on  

1 December 2020

•  Triple M secured a new audio broadcast rights partnership 
with Cricket Australia to cover test matches and one day 
internationals on Triple M metro stations and around Australia 
on LiSTNR

•  Heritage brand 90.9 Sea FM, part of the Hit Network, returned 

to the Gold Coast in August 2021

•  SCA commenced a new regional television affiliation agreement 

with Network 10 from 1 July 2021 in regional Queensland, 
Southern NSW and Victoria commercial television licence areas

•  SCA launched Sky News Regional in 17 markets on  

1 August 2021

•  SCA has reached provisional agreement with Google for SCA’s 

content to be published on Google News Showcase

6 | Operational Review

Southern Cross Austereo

Operational Review

Digital Audio First

LiSTNR

As part of its digital audio first strategy, SCA launched LiSTNR in February – an Australian first premium, curated and personalised free app. LiSTNR has 

created a new audio destination for Australians with four main content verticals – radio, music, podcasts and news. LiSTNR’s live and on-demand sports 

portfolio will be expanded to include live commentary of this year’s Ashes cricket tests and one day international cricket and next year’s AFL and NRL seasons.

Three years in development and following extensive research into consumers’ evolving audio habits and needs, LiSTNR consolidates all SCA’s existing digital 

audio content plus a huge range of new and compelling premium content, all located in one free and easy-to-use app. It is available across iOS and Android, 

CarPlay and Android Auto, Google Assistant and Alexa and Android TV.

The number of Australians accessing digital audio has doubled since 2016 and is projected to 
reach 80% of Australians by 2024*. LiSTNR provides a personalised listening experience that 
easily enables consumers to discover a new world of premium, relevant audio that is live and 
on demand.

*GFK Australian Share of Audio 2019

LiSTNR’s podcast suite now features content from trusted Aussie household names such as Hamish Blake, Andy Lee, Mark Howard, Gary Mehigan, Tom 

Tilley, Steve Price, Natarsha Belling, Adam Shand, Jess Rowe, Luke Darcy, Cass Dunn, Dylan Alcott, Christopher Pyne, Rosie Waterland, Sarah Wilson, Dannii 

Minogue and more. 

2021 Annual Report

Operational Review | 7

Operational Review

LiSTNR features SCA’s unparalleled depth of digital content including live radio streams, radio podcasts and digital music stations via its Hit and Triple M 

Networks. It features some of Australia’s highest profile and most loved talent including Carrie Bickmore, Tommy Little, Dave ‘Hughesy’ Hughes, Ed Kavalee, 

Erin Molan, Mick Molloy, Marty Sheargold, Fifi Box, Brendan Fevola, Lawrence Mooney, Jess Eva, Basil Zempilas, Rebecca Morse, Anthony ‘Lehmo’ Lehmann, 

Andrew ‘Cosi’ Costello, Stav Davidson, Abby Coleman, Matty Acton and more. 

LiSTNR also includes must-listen radio sports shows such as the Triple M Saturday Rub (AFL), the Rush Hours and the Triple M Sunday Sin Bin (NRL) – all 

featuring superstars of their games. 

With the need for trusted voices and sources of local news and information never higher, LiSTNR features an on-demand audio news and information 

service, including local news and sport reports across 15 regions and 34 towns in Australia, and The Locals’ Guide – a purpose-built events guide to help 

locals and visitors to know what’s on. 

Exclusive to LiSTNR, SCA introduced an expanded music offering with 25 all-new linear music live streaming channels, catering for a diverse array of moods 

and genres. In addition, LiSTNR features five weekly on-demand music shows featuring full music tracks. 

8 | Operational Review

Southern Cross Austereo

Operational Review

LiSTNR has demonstrated industry 
leadership with a number of industry firsts:

•  Publishing more co-created original 
podcast titles and episodes than any 
other Australian commercial digital  
audio company

•  Being the first to launch a dual  

broadcast strategy for Steve Price’s 
Australia Today on LiSTNR and nine 
regional Triple M stations

•  First to develop on-demand local news 

and community events guides for 
regional Australia

•  First Australian audio app offering 

intuitive onboarding and a personalised 
daily audio feed built entirely in-house as 
a commercial digital audio company

Technology provided by these partners allows SCA to enhance LiSTNR’s 

key product pillars delivering a personalised experience to each user based 

on the topics they most enjoy listening to, which aids discovery  

and recommendations. 

SCA’s Innovation Program, The Lab, received more than 400 entries into its 

company-wide Lab Contest 2021 to develop innovative ideas for its digital 

audio platform LiSTNR. 

After a rigorous evaluation process, 10 finalists were selected to pitch their 

ideas to the Leadership Group at the ‘Lab Contest Pitch Day’. 

The contest culminated in three joint winners in the areas of Best Idea – 

Product, Best Idea – Content and Best Idea – Localism. The winning ideas  

will be developed and set up for testing before implementation in the 

coming months. 

Extensive external research by SCA iQ of 2,500 Australians over three 

years focused on user experience and audio consumption, and identified  

a number of key consumer personas, known as ‘LiSTNR Vibes’, that enable 

a targeted buying and marketing approach for LiSTNR. 

LiSTNR will be a primary generator of listening data, allowing SCA to 

provide an unrivalled, deep understanding of its audience with the ability  

to deliver a valuable, targeted audience at scale for advertisers.

1,600,000

1,400,000

In July 2021, the LISTNR audience network’s unique podcast listeners 

reached a new record high of 3.2 million^, a rise of 38% year on year. Active 

1,200,000

5x growth in listening

1,000,000

800,000

600,000

400,000

200,000

February

March

April

May

June

July

Podcast Plays

Radio Plays

streams during July rose by 12% year on year to 9.6 million* with 1.44 million* 

unique streaming listeners, a jump of 35% year on year. LiSTNR delivered 

10.4 million* total listening hours across its live streaming radio, podcasts, 

music, news, sport and information offering, up by 3% year on year. 

Smart speaker listening continues to surge among consumers, with  

3.1 million* total listening hours in July, an increase of 46% year on year.

Sources: *AudioMetrix July 2021 vs July 2020 and ^Triton Podcast Metrics 

July 2021 vs July 2020

Since launch, listening to podcasts on LiSTNR has grown 200% and, from a 

zero base, listening to live streaming of radio shows now matches podcast 

consumption. The volume of content listened to per user has increased by 

60% over the period. 

LiSTNR has grown its content offering exponentially including: 25 new, 

original podcast series since February with high-profile talent including 

Steve Price, Dannii Minogue, Turia Pitt and Jess Rowe.

SCA has also announced partnerships with the BBC, Apple and ESPN.  

BBC audio programs include David Attenborough Life Stories, Desert Island 

Discs, In Concert, Pop Docs and more. Five Apple Music Country shows 

debuted live on Triple M Country plus the popular ESPN Daily,  

The Lowe Post, Brian Windhorst and The Hoop Collective podcasts.

SCA is leading the market by investing in local, high performance, deep 

technology partnerships that accelerate the LiSTNR roadmap. These 

include becoming an early-stage investor in Australian artificial intelligence 

(AI) and machine learning companies SourseAI and Sonnant.

2021 Annual Report

Operational Review | 9

Operational Review

Radio

Triple M Network 

SCA owns 99 stations across FM, AM and DAB+ radio and provides national 

Triple M welcomed a brand-new metro station to its suite with the launch of 

sales representation for 23 other regional radio stations. 

92.9 Triple M Perth in December 2020 with a brand new breakfast show, 

SCA is the #1 commercial radio network for the key buying demographic of 

people 25 to 54 years of age. The Hit and Triple M Networks continued to 

featuring Lord Mayor Basil Zempilas and co-hosts Xavier Ellis and The West 

Australian’s Jenna Clarke.

entertain and inform more than 7.32 million people each week. 

The launch brought Triple M’s unique blend of rock, sport and comedy to 

Overall, radio continues to be a significant mass medium that informs and 

entertains Australians in every part of our huge country across AM, FM, 

DAB+ and digital audio platforms. Most notably, SCA is creating more audio 

Perth listeners, already familiar to those who listen to the various Triple M 

formats on DAB+ or who travel around the State with Triple M already in 16 

regional Western Australian markets.

content than ever before and is by far the leading creator of commercial audio 

Triple M’s new Melbourne Breakfast show, The Marty Sheargold Show, 

entertainment, news, opinion, sport, lifestyle and comedy content, meeting all 

launched this year and is also available nationally on Triple M at 3.00pm 

audio needs across all audio channels. 

weekdays.

Australians continue to listen in their millions day and night, on weekdays and 

weekends; most notable is listening across the day with more people based at 

home or working remotely. 

Increased audio consumption is being supported by double-digit growth in 

listening via digital devices. Leveraging the convergence of linear and digital 

audio consumption is SCA’s ongoing investment in digital analytics which 

will deliver consumer insights to ensure the content we make is relevant and 

engaging across each channel as a result of this heightened claimed and real 

time listening data. 

Mobile, desktop and smart speaker usage are all growing strongly given their 

usage and accessibility – and this in turn is providing an increased volume of 

addressable inventory for advertisers seeking scaled, targeted audiences. 

Regional radio revenues recovered during FY21 at a slightly faster rate than 

metro revenues, led by 10% growth in national regional radio revenues. This 

improved monetisation was the result of continued education about the value 

of regional markets through the Boomtown industry trade marketing initiative, a 

focus on reinforcing the benefits of advertising locally with targeted campaigns 

To complement its AFL and NRL sports offering, Triple M announced a 

long-term partnership with Cricket Australia, kicking off its coverage with the 

2021-22 Vodafone Ashes series from 8 December at The Gabba in Brisbane 

alongside every Ashes Test and One Day International match. All games will 

also be available live on the LiSTNR app.

to local SMEs, as well as a lower impact in regional markets from COVID-19.

The Triple M Network reaches 3.77 million listeners across metro, regional and 

Regional markets are also benefitting from the ‘metro migration’ phenomenon, 

leading to increased jobs, a booming housing market and increases in 

domestic travel.

Metro radio markets were more impacted by the temporary cessation of 

surveys in the first half of FY21 and from reduced listening that occurred on 

commercial FM stations in general during lockdown periods.

Growing our radio audiences remains paramount and we will retain a laser focus 

on improving high value shows in major markets to increase ratings and revenue. 

DAB+ stations. Triple M is the # 1 radio network for males aged 25 to 54 with 

1.22 million listeners.

Highlights*: 

•  Triple M’s annual ‘No Talk Day’ on 1 July, to raise awareness of men’s mental 

health, featured all Triple M stations nationally again this year. No Talk Day 

saw active streams increase by 6.5% year on year and more than 3,000 

downloads of No Talk Day content nationally from LiSTNR.

•  Triple M is the # 2 radio network overall with national (metro and regional) 

reach of 3.77 million people aged 10+.

$m’s

176.6

42.9

National

Local

•  Breakfast on Triple M nationally (metro and regional) reaches 2.09 million 

people.

167.0

42.5

162.8

158.4

•  Drive on Triple M nationally (metro and regional) reaches 1.86 million people.

•  Triple M’s DAB+ stations (metro) reach 336,000 people.

98.8

88.0

• Triple M’s live radio streaming grew 55% in the year to July 2021.

133.7

124.5

64.0

FY20

FY21

FY20

70.4

FY21

Metro Radio

Regional Radio

•  Radio podcast downloads rose 34% in the year to July 2021, with Rush Hour 

with JB & Billy growing by 53%, Triple M Footy (AFL) up 95% and Triple M 

Rocks Footy (NRL) up 88%.

•  Sydney’s Moonman in the Morning radio podcast downloads rose by 7% 

and Roo & Ditts for Breakfast in Adelaide was up 82%.

10 | Operational Review

Southern Cross Austereo

Operational Review

Hit Network 

Digital Advertising 

Sydney’s new 2Day FM Breakfast show, Hughesy, Ed and Erin, launched in 

Digital advertising revenue increased by 40% in the year driven by growth  

2021 as the station partnered with the iconic Sydney Gay & Lesbian Mardi 

in both addressable instream revenues and in podcasting. 

Gras. In Melbourne, comedian Nick Cody joined Fifi and Fev on The Fox’s 

Breakfast Show.

With a total audience network of 4.5 million listeners across all digital 

platforms and with increasing consumption of content with more live 

streaming, podcasting and use of smart speakers, the digital audio market 

is expanding and advertiser demand is growing. We forecast revenue to 

grow a further 75% to 100% year on year as we enhance our share of this 

accelerating and exciting market.

Our focus is on maturing and embedding our digital audio first operating 

model across all our 57 offices. We will enhance our capabilities in digital 

sales and data and insights, and we are re-defining workflows to enable the 

delivery and monetisation of content across all platforms.

We will continue to invest in developing the LiSTNR product through 

enhancing the customer experience, providing more functionality, adding 

more premium content, improving customer recommendations through 

advanced AI technology, and through advancing our real time audience 

insights and our digital acquisition and brand marketing to establish LiSTNR 

In Perth, Mix 94.5 became part of the national Hit Network with a new-look 

in the hearts and minds of all Australians. 

Digital Revenue

+40%

$15.4m

$11.0m

FY20

FY21

logo to align with other capital city legacy Hit brands including The Fox 

Melbourne, 2Day FM Sydney, B105 Brisbane and SAFM Adelaide. 

In addition, heritage brand 90.9 Sea FM returned to the Gold Coast from 

August, as the Bianca, Dan & Ben Breakfast Show celebrated its first birthday.

Hit launched its biggest ever promotion in July 2021 with the launch of Million 

Dollar Alphabucks, which will see one listener win a guaranteed $1 million. To 

win, players are selected to play their local Hit station’s game of Alphabucks, 

using one letter, 10 questions and 30 seconds to answer. Any player who 

successfully answers 10 questions with their given letter will become a 

national finalist, culminating in a live grand finale event later in 2021.

The Hit Network reaches 4.68 million listeners across metro, regional and 

DAB+ stations.

Highlights*: 

•  The Hit Network Breakfast nationally (metro and regional) reaches  

2.66 million people.

• Drive on Hit nationally (metro and regional) reaches 2.42 million people.

• Hit’s DAB+ stations (metro) reach 421,000 people.

• Hit’s live radio streaming grew 62% in the year to July 2021.

•  On B105 Brisbane Breakfast, Stav, Abby & Matt’s live radio streaming 

audience grew 45%.

•  On SAFM Adelaide Breakfast, Bec, Cosi & Lehmo’s live streaming audience.  

* Source: GFK Radio Ratings. Survey 4 2021 – Metro. Gold Coast, Newcastle, Canberra Survey 1 2021. 
Mon-Sun 5:30-12mn Cume. Xtra Insights Esperance, Emerald, Albury, Kalgoorlie, Maryborough Survey 
#1 2017, Mon-Sun 5:30-12mn Cume. Xtra Insights Shepparton, Toowoomba, Mildura, Bendigo Survey #1 
2018 Mon-Sun 5:30-12mn, Xtra Insights Mt Gambier, Griffith, Wagga, Coffs Harbour, Rocky-Gladstone, 
Orange, Dubbo, Cairns, Mackay, Bunbury, Gosford, Warragul, Townsville, Albury. Xtra Insights Survey #1 
2019. Mt Isa Xtra Insights Survey #1 2020 Geraldton Survey, Port Macquarie, Kingaroy, Roma, Albany, 
Maryborough, Hobart, Wheatbelt, Bundaberg #1 2021 Mon-Sun ROS Cume.

2021 Annual Report

Operational Review | 11

Television

SCA broadcasts 94 free-to-air TV signals across regional Australia, reaching 2.8 million* people 
per week, with Network 10 programming and advertising representation across Australia’s 
East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten 
programming in Spencer Gulf.

Television remains an important part of the business, delivering EBITDA of $38.1 million, up 
59.7% with margin improving to 22.5% in FY21. SCA maintained its market leading power ratio 
of 1.11x despite disruption caused by the change of affiliation at the end of June.

In July 2021, SCA transitioned to a new regional television affiliation 

In addition, from 1 August 2021, SCA commenced broadcasting a new 

agreement with Network 10, ending its agreement with the Nine Network. 

dedicated 24-hour news channel, Sky News Regional, to 17 of SCA’s 

Under the new two-year agreement, SCA broadcasts channels 10, 10 

regional markets across Victoria, Southern NSW and Queensland including 

Bold, 10 Peach and 10 Shake into regional Queensland, Southern NSW 

Cairns, Townsville, the Sunshine Coast, Canberra, Wollongong, Wagga 

and regional Victoria. Network 10’s highly successful programmes include 

Wagga, Orange, Bendigo and Ballarat.

MasterChef Australia, Australian Survivor, The Bachelor Australia, The 

Masked Singer, The Project and live ALeague, Westfield W-League, 

Socceroos, Matildas and FFA Cup matches.

The new regional free-to-air channel features news, weather, national affairs 

and sport from the Sky News Australia and FOX SPORTS News teams. Sky 

News Regional also has a live breakfast program on weekdays with news 

from across Australia and the world, as well as sport and weather updates.

SCA is the Seven Network affiliate in Tasmania. 7 Tasmania continues to be 

a strong performer in ratings as Tasmania’s #1 primary channel every day 

of the week with AFL, Big Brother, SAS Australia and Farmer Wants a Wife 

delivering viewership across the board. As SCA’s only locally produced 

news bulletin, Nightly News 7 Tasmania continued its ratings dominance as 

Tasmania’s #1 program anchored weeknights by Kim Millar.

Strong market leadership in this area has ensured a smooth transition 

since 1 July and with effective monetisation of Network 10 content. We will 

continue to optimise our earnings in television by delivering strong revenue 

to ratings power ratios. 

Commercial Share and Power Ratio

1.07

1.11

38.5%

38.3%

1.09

37.6%

1.05

37.7%

35.9%

35.9%

1.11

1.11

37.10%

37.20%

34.4%

34.5%

33.6%

33.5%

H1 FY19

H2 FY19

H1 FY20

H2 FY20

H1 FY21

H2 FY21

Audience Share

Commercial Share

Power Ratio

* Source: Regional tam data. 3AGGS (Network 10 + sky news regional) & tas (Seven Network) & NNSW (Sky News Regional). Average weekly cume reach (1 min). 0200-2600. Sun-sat. Wk 7 – 30 2021 excl. Easter. 
Diary markets – last available survey. 0600-2400. Sgt – 2015 (midnight – midnight)

12 | Television

Southern Cross Austereo

Boomtown

This year the Boomtown collective intensified its efforts to demonstrate the value of investment 
in regional areas to national advertisers. 

Representing the 9.1 million people living in regional Australia, including major business and 
population centres like the Gold Coast, Newcastle, New South Wales’ Central Coast, Townsville, 
Hobart, Bunbury and Canberra, Boomtown has experienced unprecedented population 
growth in the past year due to the ‘work from anywhere’ phenomenon driven by the COVID-19 
pandemic. As a result, metro migration has occurred on a scale never seen before, with young 
urban professional families and digital nomads accounting for a significant proportion of those 
relocating to Boomtown. This has created a ‘spiral of success’ for Boomtown, with record 
job vacancies on offer, 75% of which are now for highly-skilled and professional roles; and a 
property boom in regional Australia, the likes of which has not been seen for 15 years.

To ensure that national advertisers have the tools at their disposal to 

Continuing its partnership with the Media Federation of Australia’s NGEN 

harness these growing audiences, the Boomtown Hub was launched in 

program for young media buyers and planners, Boomtown accelerated 

March 2021 to simplify the process of planning regional media through 

its education schedule this year, expanding its footprint to include 

interactive media coverage maps and search tools, providing visibility of the 

masterclasses in Sydney, Melbourne, Brisbane and Perth. Around 260 

networks and publishers operating in each of these burgeoning regional 

industry executives are now Boomtown alumni, exceeding participant 

markets. The Boomtown Hub has already become a valuable tool for 

targets by 72% in 2021. 

thousands of media industry professionals across the country. 

More information is available on the Boomtown website:  

https://boomtown.media/.

2021 Annual Report

Boomtown | 13

Governance

Values 

Developing and looking after our people 

SCA prides itself on creating a culture where people feel valued and can 

SCA is investing in leadership with a focus on the skills that SCA requires 

perform at their very best. We don’t just focus on what we do; we care 

of its leaders now and in the future. SCA takes a values-based approach 

about how we do it. SCA’s five values guide day-to-day decisions and shape 

to leadership. We train and develop our leaders to exhibit values-based 

individual and collective behaviour. 

behaviours that align to our leadership behaviours framework, and recruit 

•  We COLLABORATE: We work as a team. 

Together, we deliver our best. 

•  Take INITIATIVE: Each of us is 

responsible for exceeding expectations. 
We go the extra mile.

•  Maximise CREATIVITY: We lead with 

fresh thinking. We create winning ideas. 

•  Have COURAGE: We always show 

strength and spirit. We stand up for our 
beliefs and each other. 

•  Act with  INTEGRITY:  We do what’s right 
and act with transparency and honesty.  
We deliver on our promises.

Our values are at the heart of all that we do and are indicative of our 

talent that show capability in these areas. 

SCA has a high expectation of our leaders. We review leadership styles 

through a 360-degree feedback tool called the Leadership Styles Inventory 

(LSI) with our partner Human Synergistics. SCA puts at least 40 leaders 

through the LSI process annually and, once this process is completed, a 

supporting coaching program is put in place to support development in 

highlighted areas. SCA’s People Team is an accredited practitioner of the 

LSI tool. The LSI tool indicates SCA’s Senior Management Team has a highly 

constructive culture.

At SCA, Learning and Development is a key focus for all our people, 

to equip them with the skills they require to deliver our strategic goals. 

Accordingly, we offer a robust suite of learning including:

• Women in Leadership Program

• SCA Leads Leadership Development Program

• ‘Leading Teams’ for National Executive Functional Groups

• LSI and Coaching for Leadership Development 

• Mentoring Program

• Specialised high performance sales training

• Managing Mental Health training

company culture, for which we were awarded a Cultural Sustainability 

• Managing underperformance training

Award from Human Synergistics in 2021.

Diversity and Inclusion 

SCA manages workplace health and safety risks in an active way. Local 

managers monitor and manage risks at their workplaces, ensuring that 

SCA believes that business performance is enhanced by a diverse 

risks are identified, assessed and managed proactively and not only in 

workforce where employees are treated with respect and fairness and 

response to an incident. Key risks managed on a day-to-day basis include 

have equal access to opportunities. SCA aims to provide a living, creative 

security arrangements for high profile performers and on-air announcers 

organisation that understands the diversity of its audiences and advertisers.

and conducting ‘stunts’ for on-air radio content. Measures have been 

SCA achieved the gender diversity targets set by the Board for 30 June 

2021. Women now occupy 40% of senior management positions and 53% of 

implemented in all our locations to educate our people about workplace 

risks associated with COVID-19 and to manage those risks.

middle management positions at SCA; and 43% of non-executive directors 

An important outcome of SCA’s outsourcing of television playout and 

are female. The results achieved reflect programs introduced in recent 

broadcast transmission services has been to reduce the range of workplace 

years to encourage flexible work practices to help our people – both men 

risks for which SCA is directly responsible. Risks relating to engineers 

and women – to successfully manage their career and family life through a 

travelling and working in remote areas and at heights on high voltage 

practical work-life balance. 

SCA has rolled out an enhanced workplace flexibility framework to ensure 

equipment and managing asbestos in old buildings in regional areas are 

now managed directly by specialist service providers.

the Company continues to prioritise employee wellbeing while delivering 

Proactive steps are taken to promote the mental health and wellbeing of 

exceptional outcomes for our audiences, advertisers and shareholders.

SCA’s people, including a wellbeing portal on SCA’s intranet, training on 

managing mental health in the workplace and an employee assistance 

program and counselling service.

14 | Governance

Southern Cross Austereo

Governance

Connecting and supporting communities  

SCA’s local news and information services on radio and television keep communities up to date on the issues that matter most to them, as well as providing 

local skilled jobs, supporting local businesses, providing local advertising opportunities, and supporting local events, charities and community initiatives. 

SCA produces nightly news bulletins for its Seven television service in Tasmania and local television news updates in regional Victoria, southern New 

South Wales, regional Queensland and other regional television markets. 

SCA prides itself on its ‘fiercely local’ engagement with communities and this support continues to be important during 2021. 

After the 2020 pandemic lockdowns, SCA iQ’s Mood Monitor, now in its eighth year, was a major study to measure the recovery of both metro and regional 

Australians particularly around mood, concerns and finances. SCA iQ uncovered what had ‘bounced back’ and what had shifted. Housing affordability once 

again topped the list of concerns, an ongoing concern with the Australian and global economy, along with a shift from paying off debt to saving/investing.

Another major project for the year was SCA iQ’s Audio Landscape and Smart Audio research. These studies are fundamental to understanding both SCA 

audiences’ and the general population’s usage of media and audio. As trending studies, these also provide SCA with tracking on how media consumption 

is shifting. For example, 41% of the SCA audience now owns a smart speaker up from 35% in 2020, and three in four smart speaker owners say they use 

their device most to listen to audio.

In addition to the SCA Engage national charity program, SCA is an active contributor to communities. Here are just a few examples of SCA engaging with 

local communities, resulting in meaningful connections and contributions, from the past year: 

•  Triple M Brisbane’s ‘Ollie’s Home’ – There were tears across Brisbane when the life of an Orana 

Hills family was transformed thanks to Triple M Brisbane and over 60 small businesses, individual 

tradies and people who simply wanted to help. At just seven years old, Ollie (Olive) Schmidt has up 

to 250 seizures a day, and her family needed help. After months of planning and five intense weeks 

of building, ‘Ollie’s home’ was revealed with a new padded deck and safe area. Hardened tradies 

showed their huge hearts as they formed a guard of honour for Ollie, her parents and two brothers as 

they returned to the family home.

•  Hit 100.9 Hobart’s Mode of Transport for Movember – Hit 100.9 with Jimmy and Nath and special 

guest Tommy Windsor (from Mobart Mo Bros) jumped on a double decker bus to make some noise 

for Movember. The journey saw stops around town at iconic ‘Mobart’ locations including MOna,  

North MObart, MO-Bar (Observatory Bar, AKA O-Bar), and Wrest Point Casi-MO. Broadcasting the 

show live from the streets of Hobart, they were joined by several special guests to help raise money 

to support men’s health.

•  Triple M Gold Coast’s Stand Up for Domestic Violence – For six years, The Goldie’s 92.5 Triple M 

has stood up to show support and raise awareness against domestic violence. The annual stand-up 

paddleboard event would usually gather the entire Gold Coast community to the waters of the 

local Currumbin Boatshed, where all would stand on boards to pledge their oath to stop Domestic 

Violence. Unable to come together due to COVID-19 restrictions, Peter ‘Spida’ Everitt took on the 

mammoth task to stand up on a paddleboard for 12 hours. 

• Triple M and Hit Wagga Wagga Takes 2 – Triple M has supported the Wagga Wagga Takes 2 show 

since 2007. The annual event pairs local celebrities with accomplished singers as duets, to raise 

money for local charities around Wagga Wagga and the Riverina. This year Triple M helped raise 

$220,000 for 10 local charities and over its years of support has raised $3.5 million for local charities. 

WWT2 President, Narelle Potts, said: “The Wagga Wagga SCA team are the driving force behind our 

event. They promote the event as a whole on air through interviews and community service spots. 

The staff at SCA Wagga Wagga do much more than just promote the show and the charities. They are 

actively involved as well. SCA staff are on stage as a celebrity performer, the show host and co-hosts, 

a judge, audio visual production; and the remaining staff act as volunteers on show nights.”

2021 Annual Report

Governance | 15

Governance

•  Triple M Gold Coast’s Little Legends of League – 92.5 Triple M hosted the ultimate State vs State, 

mate vs mate clash with local Under 9 rugby kids playing for Triple M’s Little Legends of League. Over 

300 players across the Gold Coast and Tweed registered to be selected into either the Queensland 

or NSW team, with each side led by legends of the game, coaches Mark Minichiello (NSW) and Ash 

Harrison (QLD). The breakfast team, Bridge, Spida & Flan, broadcasted live from the game, with local 

Titans players, families and supporters joining in.

•  Hit Gold Coast – $20K Balloon Drop – After six weeks of its $20,000 Balloon Drop promotion,  

Hit 90.9 gave away $20,000 to 100 local Gold Coast finalists. Since the start of May, the Hit90.9 

team travelled the Gold Coast distributing flyers in letterboxes. Recipients had to scan the flyer’s 

QR code to go into the draw to be selected as one of the 100 lucky finalists. In partnership with RE/

MAX Regency, breakfast host Ben Hannant was in-flight on RE/MAX’s hot air balloon from Firth 

Park Mudgeeraba, where he threw a total of $20,000 (in the form of plastic balls) out of the basket. 

Whatever amount landed in the finalists’ allocated plots, they took home.

•  Mix 94.5 Perth community sports – Mix 94.5 hit the streets of suburbia in its brand-new Kombi van 

visiting a range of community sports including netball and soccer venues giving away prizes and 

playing lots of games. The community loved the freebies and the chance to have some fun with the 

Street Teamers. 

•  Mix 94.5 is a major sponsor of the Young Achievers Awards – These awards are a chance 

for young West Australians to be recognised for their excellence in a range of categories from 

Community Service, Sport and Leadership. Mix 94.5 encourages people to nominate anyone they 

feel fits into the categories and helps promote young and inspiring individuals. 

•  Hit Western Australia’s Kalgoorlie-Boulder Youth Awards for 2021 – Hit supports these awards to 

promote nominations and the celebration of young people within the community.

•  Triple M Sydney – Breakfast show Moonman in the Morning recently teamed up with the Salvation 

Army to provide on-air content chatting with volunteers, organisers and those who benefit from the 

local Soup Kitchen – to highlight the great work the Salvation Army does and to encourage listeners 

to donate. 

Corporate Governance and Sustainability 

SCA’s Corporate Governance Statement demonstrates the extent to which SCA has complied with the ASX Corporate Governance Council’s Principles 

and Recommendations. This year, SCA will publish a Sustainability Report for the first time. Built on strong governance and prudent risk management, 

sustainability for SCA is about creating enduring value for our clients, audiences, people, communities and shareholders. It includes managing SCA’s 

impact on the environment and the environment’s impact on SCA’s operations. SCA’s Corporate Governance Statement, Sustainability Report and related 

governance policies are available on SCA’s website (http://www.southerncrossaustereo.com.au/investors).

16 | Governance

Southern Cross Austereo

SCA Embrace

SCA Embrace is SCA’s national charity initiative. Over two-year cycles, SCA 

Testimonials  

works with selected charities to help their work, while engaging its own 

The Smith Family Acting CEO, Judy Barraclough  

people to build stronger communities. SCA provides support through radio 

“ The Smith Family is committed to improving the long-term educational 

and television advertising; digital, social and research support; event and 

outcomes of young Australians living in disadvantage. And thanks to SCA’s 

meeting spaces; brainstorming sessions; concert and sporting tickets; on-air 

donation of more than $55 million of in-kind advertising support across 

interviews; and staff volunteering. 

SCA’s national charity partners until 30 June 2021 were Beyond Blue and 

The Smith Family. Our traditional two-year partnership was extended by 

its radio, television and digital networks, they have helped us increase 

awareness of child poverty in Australia and raise much-needed funds for 

young people in need.

six months due to the COVID-19 pandemic. Over two and a half years, 

“ SCA’s tremendous generosity went beyond in-kind advertising support 

we provided these charities with more than $110 million in-kind radio and 

too. They also allowed us to work with their radio talent, creating pro-bono 

television advertising, along with digital, social, creative and research support. 

commercials, and provided numerous opportunities for on-air interviews, 

Both charities played important nationwide roles during our partnership, 

among other contributions. 

particularly during the country’s bushfires, floods and COVID-19. Our support 

“ Our vision is to create a better future for young Australians experiencing 

enabled them to deliver information on the importance of mental health and 

disadvantage, and thanks to SCA’s generous in-kind support, many more 

children’s education during this challenging period, along with significant 

Australians understand how critical this work is – for young people today 

research developments for the not-for-profit sector. We were proud of how 

and for generations to come. It also meant our organisation could focus 

our people embraced the relationships through various experiences.

more resources on our core work – reaching more children in need with 

FY2021 Highlights 

Beyond Blue  

our life-changing educational support.” 

Beyond Blue CEO, Georgie Harman 

• ‘No Talk Day’ on Triple M on 1 July 2021.

“ We have been overwhelmed with the support we have received from SCA 

• Triple M support of NRL, AFL and A-League Beyond Blue Cups.

• SCA radio stations supporting World Mental Health Day (10 October).

•  SCA and Beyond Blue working closely during the COVID-19 pandemic  

to ensure mental health support messaging is a priority.

The Smith Family 

•  The Smith Family and SCA co-created the charity’s Breaking Poverty 

podcast, hosted by Adam Shand, which examined the state of child 

poverty in Australia and how education breaks the cycle of disadvantage. 

•  Hit Network support of Toy and Book Appeal (53 staff utilised their 

volunteer leave day for the Toy and Book appeal experience in Sydney, 

Melbourne, Hobart, Perth, Brisbane and Adelaide).

• Triple M Network national support of Christmas Appeal.

over the past two and a half years through the SCA Embrace program.

“ The $55 million advertising support exceeded all expectations and has 

helped us massively amplify our mental health and suicide prevention 

services, campaigns and information to people and places. SCA’s support 

meant we could redirect expenditure into services to the community. 

“ When we commenced our partnership in 2019, we didn’t realise then what 

would lie ahead and how much our collective mental health and wellbeing 

would be challenged. 

“ We have partnered through drought, bushfires, floods and a global 

pandemic, and through our partnership we have been able to respond  

in a timely and targeted way to meet community needs.

“ We also saw first-hand SCA’s own commitment to the mental health of their 

community with the creation of Triple M’s No Talk Day, a day dedicated to 

• Hit Network national support of Back to School campaign.

supporting men’s mental health. 

•  SCA hosted Work Inspiration (work experience) events in various  

“ Our research has shown a marked increase in SCA listeners’ awareness of 

Beyond Blue, how we can support them, and the likelihood of them using 

or recommending our services over the past two years. We know that 

this partnership has made a significant difference in the lives of people in 

Australia, and we can’t thank SCA enough for embracing Beyond Blue and 

supporting the community during this time.” 

SCA markets.

•  Hit Network national support of Winter Appeal campaign.

SCA will announce its 2022 charity partnerships later this year. 

Give Me Five for Kids 

This year marked the retirement of SCA’s annual Give Me 5 for Kids 

campaign. Beginning as a simple coin drive on the New South Wales 

Central Coast more than 20 years ago, the campaign raised more than $20 

million nationally and benefitted more than 40 paediatric wards in local 

hospitals. Local health services use these funds to improve outcomes for 

young patients, including acquiring vital equipment. 

In July 2021, we expanded SCA Embrace to partner with local charities in 

our regional and rural locations. Each of our local offices will choose a local 

community-focused charity to support over a one- or two-year period. As 

with our national charity program, they will support their chosen charity with 

in-kind advertising, and digital, social and research support.

2021 Annual Report

SCA Embrace | 17

The Board and Leadership Team

Robert Murray 

Chairman and Independent Director

Appointed: 1 September 2014 

Most recently elected by shareholders: 30 October 2020 

Board Committees: Nomination Committee (Chair) 

Rob Murray became Chair of the Company on 19 August 2020.

Rob has had a successful career in sales, marketing and general management having served most recently as 

the CEO of Lion (formerly Lion Nathan), one of Australasia’s leading food and beverage companies, including 

during its acquisition by Kirin Holdings in 2009. Before joining Lion Nathan in 2004, Rob worked with  

Procter & Gamble for 12 years, and then for eight years with Nestlé, first as Managing Director of the  

UK Food business, and then as CEO of Nestlé Oceania.

Rob brings valuable strategic and commercial insight to the Board, along with his in-depth understanding of 

consumer behaviour and global experience in mergers and acquisitions and other corporate transactions. He is 

Chair of Metcash, a director of the Bestest Foundation, and Advisory Chair of the Hawkes Brewing Company. He 

was previously a director of Dick Smith Holdings, Super Retail Group and Linfox Logistics.

Glen Boreham AM  

Independent Director

Appointed: 1 September 2014 

Most recently elected by shareholders: 20 October 2019 

Board Committees: Digital Transformation Committee, People & Culture Committee, Nomination Committee

Glen’s executive career culminated in the role of CEO and Managing Director of IBM Australia and New Zealand 

in a period of rapid change and innovation from 2006 to 2010. He was the inaugural Chair of Screen Australia 

from 2008 to 2014 and chaired the Australian Government’s Convergence Review of the media industry. The 

Board benefits from Glen’s extensive knowledge, insights and networks in the technology and data industries. 

Having lived in Asia, Europe and Australia, Glen brings a global perspective.

Glen is also a director of Cochlear and Link Group and is Chair of the Advisory Board at IXUP. He was previously 

Chair of the Industry Advisory Board at the University of Technology Sydney, Chair of Advance, representing the 

one million Australians living overseas, as well as Deputy Chair of the Australian Information Industry Association 

and a Director of the Australian Chamber Orchestra. In 2010, he became a founding member of Australia’s Male 

Champions of Change group. Glen is a Member of the Order of Australia for services to business and the arts.

Carole Campbell 

Independent Director

Appointed: 1 September 2020 

Most recently elected by shareholders: 30 October 2020 

Board Committees: Audit & Risk Committee

Carole Campbell has over 30 years’ financial executive experience in a diverse range of industries including 

professional services, financial services, media, mining and industrial services. Carole started her career with 

KPMG and has held executive roles with Macquarie Group, Westpac Institutional Bank, Seven West Media,  

Bis Industries and Merivale.

Carole transitioned to a non-executive career in 2018 and is a non-executive director of Humm Group Limited 

and GUD Holdings Limited and chairs the audit committee at both companies. She was previously a  

non-executive director of IVE Group Ltd. Carole is also Deputy Chair of Council of the Australian Film Television  

and Radio School.

Carole is a Fellow of Chartered Accountants Australia and New Zealand and brings extensive experience in 

accounting, treasury, finance and risk management to her role on the Board and the Audit & Risk Committee.

18 | The Board and Leadership Team

Southern Cross Austereo

The Board and Leadership Team

Ido Leffler  

Independent Director

Appointed: 30 October 2020 

Most recently elected by shareholders: 30 October 2020 

Board Committees: Digital Transformation Committee, People & Culture Committee

Ido Leffler has long and successful experience in developing digital brands and extensive networks in the  

start-up communities of Silicon Valley and Australasia. Ido is the co-founder and Chief Executive Officer at Yoobi, 

a school supplies company that engages kids through bright colours, cool designs and, most importantly, cause. 

He is also a co-founder of Yes To Inc. – a leading global natural beauty brand; and of Beach House Group – a 

global consumer product house.

Ido is a non-executive director of Vestergaard and The Lux Group. He was a non-executive director of Spark 

New Zealand Limited for six years until November 2020. Ido also sits on other corporate and advisory boards, 

including as an emeritus member of the United Nations Foundation Global Entrepreneur Council.

Heith Mackay-Cruise  

Independent Director

Appointed: 30 October 2020 

Most recently elected by shareholders: 30 October 2020 

Board Committees: Audit & Risk Committee, Digital Transformation Committee

Heith Mackay-Cruise’s executive career included senior roles in Marketing for Pepsi-Cola in Australia and 

Australian Consolidated Press and as CEO and Managing Director of PBL Media in New Zealand, Study Group 

and Sterling Early Education. 

Since 2014, Heith has focused on non-executive roles including four years on the board of the ASX-listed 

Bailador Technology Investments Limited, and privately owned groups including Literacy Planet, Hipages Group, 

LifeHealthcare, and his ongoing role as Chair of UP Education Limited. 

Heith brings to the Board his executive leadership experience, as well as global platforms exposure, and 

marketing and digital knowledge.

Helen Nash  

Independent Director

Appointed: 23 April 2015 

Most recently elected by shareholders: 30 October 2020 

Board Committees: Audit & Risk Committee, People & Culture Committee (Chair), Nomination Committee

Helen Nash has more than 20 years’ executive experience in consumer packaged goods, media and quick 

service restaurants. As Chief Operating Officer at McDonald’s Australia, she oversaw restaurant operations, 

marketing, menu, insights and research and information technology. This mix of strategic and operational 

experience allows Helen to bring broad commercial skills and acumen, as well as a consumer focus, to the 

Board. Helen also brings robust financial skills to her role having initially trained in the UK as a Certified 

Management Accountant.

Since transitioning to her non-executive career in 2013, Helen has served as a director of companies in a range 

of industries. She is a director of Metcash Ltd and Inghams Group Limited, and was formerly a director of Pacific 

Brands Ltd and Blackmores Ltd. Our Board benefits from Helen’s governance experience and skills, including her 

membership of audit and remuneration committees at these other companies.

2021 Annual Report

The Board and Leadership Team | 19

The Board and Leadership Team

Melanie Willis 
Independent Director

Appointed: 26 May 2016  
Most recently elected by shareholders: 20 October 2019 
Board Committees: Audit & Risk Committee (Chair), People & Culture Committee

Melanie has extensive experience in corporate finance, strategy and innovation and investments both in executive 
and non-executive roles. She has worked in sectors including accounting and finance, infrastructure, property 
investment management and retail services (including tourism and start-up ventures). She held executive roles as 
CEO of NRMA Investments (and head of strategy and innovation), CEO of a financial services start-up and director 
of Deutsche Bank, having previously been in corporate finance at Bankers Trust and Westpac.

In her role as Chair of the Audit & Risk Committee, Melanie applies her extensive skills and experience in financial 
reporting and risk management matters. In addition to her broad finance, strategic and commercial skills, Melanie 
brings valuable governance experience from her roles as a director of Challenger, PEXA Group, Paypal Australia 
and QBE Insurance (AusPac), and from her former positions as a director of Mantra, Pepper Group, Ardent 
Leisure, and Chief Executive Women. Melanie previously chaired the audit and risk committee at Mantra and 
was a member of the audit committee at Pepper Group. She currently chairs the risk committee and is a member 
of the audit committee at Challenger, chairs the audit and risk committee and is a member of the remuneration, 
nomination and people committee at PEXA Group, and chairs the audit committee and people and culture 
committee at Paypal Australia.

Grant Blackley  

CEO and Managing Director

Appointed: 29 June 2015 

Most recently elected by shareholders: 29 October 2015

Grant Blackley has enjoyed a distinguished career with more than 30 years’ experience in the media and 

entertainment sectors. Grant joined the Board in June 2015 as Chief Executive Officer and Managing Director 

and is responsible for leading the strategic and operational performance of the Company. Grant is the Chairman 

of Commercial Radio Australia and a director of the Australian Association of National Advertisers. He has in 

the past served as a director of Free TV Australia. He has served in numerous senior leadership roles including 

at the TEN Network, as CEO from 2005 to 2010. Prior to becoming CEO, Grant held key roles in network 

sales, digital media and multi-channel program development as well as being responsible for group strategy, 

acquisitions and executive leadership and development.

Nick McKechnie  

Chief Financial Officer

Appointed: 8 September 2014

Nick McKechnie is a Chartered Accountant with over 20 years’ experience. Nick was the CFO of ConnectEast 

from 2009 to 2014 and Group Financial Controller from 2007 to 2009. Prior to this role Nick held a variety of 

senior finance roles at Virgin Media in the UK and commenced his career with Arthur Andersen.

As CFO of SCA, Nick is responsible for the financial stewardship of the Company, including the allocation of 

capital and resources and the management of returns to shareholders. Financial objectives include optimising 

the cost of capital through use of an appropriate balance of equity and debt capital and through seeking to 

invest capital in projects that result in returns above the Company’s existing Return on Invested Capital (ROIC). 

Nick is responsible for managing relationships and communication with providers of equity and debt capital and 

for ensuring a strong and effective governance framework exists.

20 | The Board and Leadership Team

Southern Cross Austereo

The Board and Leadership Team

John Kelly  

Chief Operating Officer

Appointed: February 2016

John Kelly is an experienced executive who has previously held senior executive roles in large Australian 

sporting and media organisations. John was COO at Football Federation Australia from 2013 to 2015 where his 

role encompassed strategy and media rights. Prior to that role John spent over 16 years in various Executive 

and Director roles at Ten Network Holdings Limited including more than eight years as Group CFO. John has a 

background as a Chartered Accountant and commenced his career at KPMG where he progressed to the  

role of Manager.

As Chief Operating Officer, John is responsible for leading the Operations function of the business to ensure 

alignment and delivery of the corporate strategy. This includes overseeing SCA’s General Management Teams, 

People & Culture, Strategy and Podcasting as well as facilitating the Company’s external key broadcasting 

agreements and key partnerships.

Brian Gallagher  

Chief Sales Officer

Appointed: July 2015

Brian’s career spans radio, free-to-air TV, subscription TV, content marketing and program production.  

Brian has worked with the Nine Network, Network 10 and was CEO of Ignite Media Brands prior to joining  

SCA as Chief Sales Officer.

Brian is responsible for the development and implementation of an overall sales strategy for the Company, 

including driving the entire sales operation across SCA’s full suite of media channels and brands.

Stephen Haddad  

Chief Technology Officer

Appointed: June 2018

Stephen Haddad is an experienced CIO/CTO and Business Transformation Executive who has demonstrated 

his ability to drive strategic business growth over 20 years in Australia’s Media, Finance and Consulting 

organisations. Prior to this role, Stephen held CIO roles at Bauer Media, FujiFilm and senior roles within banking 

and telecommunications.

Stephen is responsible for all technology domains across SCA, including Business Systems, Corporate Networks 

and Infrastructure, Digital Design and Development, Audio Engineering Technology and Operations and 

Television Broadcast Engineering and Operations. Stephen also has management responsibility for the Project 

Management Office and Procurement functions.

2021 Annual Report

The Board and Leadership Team | 21

The Board and Leadership Team

Nikki Clarkson  

Chief Marketing Officer 

Appointed: January 2020

Nikki Clarkson is an experienced marketing and communications executive with over 20 years of proven, award 

winning experience across multiple industries. Prior to joining the Leadership Team, Nikki held the position 

of Head of Marketing and Communication at SCA for 10 years and has also held senior executive positions in 

creative advertising agencies including Clemenger Harvie Edge.

As Chief Marketing Officer, Nikki is responsible for all marketing and communication strategy and execution 

for SCA’s radio and TV brands, all on-demand brands, trade and corporate marketing and Group corporate 

communications and publicity.

Dave Cameron  

Chief Content Officer

Appointed: January 2020

Dave Cameron has been with SCA for over 25 years and brings to the role of Chief Content Officer a wealth of 

experience and expertise in content strategy, programming and premium talent management. Dave has spent 

several years in Content and Music Director roles and prior to his appointment to Chief Content Officer held the 

position of General Manager of the Melbourne office.

As CCO, Dave is responsible for overseeing and delivering strategic leadership and creative excellence for  

SCA’s key content initiatives across all of its 99 FM and DAB+ stations, and digital audio and on demand content 

across LiSTNR.”

Tony Hudson  

General Counsel and Company Secretary

Appointed: 7 September 2015

Tony Hudson has over 20 years’ experience in senior legal and governance roles. Tony was General Counsel 

and Company Secretary at ConnectEast from 2005 until 2015. Before that, Tony was a partner of Blake Dawson 

Waldron (now Ashurst Australia), working in the firm’s Melbourne office and from 1993 until 2000 in its Jakarta 

associated office. 

Tony Hudson manages the Group’s national legal and corporate affairs teams, including responsibility for 

regulatory affairs and Board governance.

22 | The Board and Leadership Team

Southern Cross Austereo

Financial
Report

2021 Annual Report

Financial Report | 23

Contents

Directors’ Report
  Corporate Governance Statement

  Directors’ Report

  Review and Results of Operations

  Distributions and Dividends

  Significant Changes in State of Affairs

  Events Occurring After Balance Date

Likely Developments and Expected Results of Operations

Indemnification and Insurance of Officers and Auditors

  Non-Audit Services

  Environmental Regulation

Information on Directors

Information on Company Secretary

  Meetings of Directors

  Remuneration Report

  Auditor’s Independence Declaration

Consolidated Statement of Comprehensive Income

Consolidated Statement of Financial Position

Consolidated Statement of Changes in Equity

Consolidated Statement of Cash Flows

Notes to the Consolidated Financial Statements
  Key Numbers

  Capital Management

  Group Structure

  Other Notes to the Financial Statements

Directors’ Declaration

Independent Auditor’s Report to the members of Southern Cross Media Group Limited

Additional Stock Exchange Information

Corporate Directory

The financial statements were authorised for issue by the Directors on 18 August 2021.  
The Directors have the power to amend and re-issue the financial statements.

25
25

25

25

28

28

28

28

28

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29

31

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101

IBC

24 | Financial Statements

Southern Cross Austereo

 
 
 
 
Directors’ Report
For the year ended 30 June 2021

Corporate Governance Statement
The statement outlining Southern Cross Media Group Limited’s 
corporate governance framework and practices in the form of a 
report against the ASX Corporate Governance Council’s Corporate 
Governance Principles and Recommendations, 4th Edition, 
will be available on the Southern Cross Austereo website, 
www.southerncrossaustereo.com.au, under the investor relations 
tab in accordance with listing rule 4.10.3 when the 2021 Annual 
Report is lodged.

Directors’ Report
The Directors of Southern Cross Media Group Limited 
(‘the Company’) submit the following report for Southern Cross 
Austereo, being Southern Cross Media Group Limited and its 
subsidiaries (‘the Group’) for the year ended 30 June 2021. In order 
to comply with the provisions of the Corporations Act 2001, the 
Directors’ Report is as follows:

Directors
The following persons were Directors of the Company during 
the whole of the year, unless otherwise stated, and up to the date 
of this report:
 – Rob Murray (appointed Chairman 19 August 2020)
 – Peter Bush (Chairman until 19 August 2020; 

resigned 30 October 2020)

 – Grant Blackley (Managing Director)
 – Glen Boreham
 – Carole Campbell (appointed 1 September 2020)
 – Ido Leffler (appointed 30 October 2020)
 – Heith Mackay-Cruise (appointed 30 October 2020)
 – Helen Nash
 – Leon Pasternak (resigned 30 October 2020)
 – Melanie Willis

Principal Activities
The principal activities of the Group during the course of the 
financial year were the creation of audio content for distribution 
on broadcast (AM, FM and DAB radio) and digital networks. 
The Group also broadcasts free-to-air television content 
in regional markets. These media assets are monetised 
via revenue generated from the development and sale of 
advertising solutions for clients.

There were no changes in the nature of the Group 
during the full year.

Review and Results of Operations

Operational Review

Group Results
The Group reported revenues of $528.6 million, a decrease of 
2.1% on the prior year revenues of $540.2 million, and Earnings 
before Interest, Taxes, Depreciation and Amortisation (‘EBITDA’) 
of $125.9 million, an increase of 16.4% on prior year EBITDA, of 
$108.2 million. EBITDA for the period included government grants, 
for JobKeeper and Public Interest News Gathering, totalling 
$40.5 million as described in Note 6 ‘Government Grants’ to the 
Financial Statements. Net profit after tax was $48.1 million for the 
year ended 30 June 2021, up from a profit after tax of $25.1 million 
for the same period in the prior year.

EBITDA is a measure that, in the opinion of the Directors, is a useful 
supplement to net profit in understanding the cash flow generated 
from operations and available for payment of income taxes, debt 
service and capital expenditure.

EBITDA is useful to investors because analysts and other 
members of the investment community largely view EBITDA 
as a widely recognised measure of operating performance. 
EBITDA disclosed within the Directors’ Report is equivalent 
to ‘Profit before depreciation, amortisation, interest, fair value 
movements on financial derivatives and income tax expense 
for the full year’ included within the Consolidated Statement of 
Comprehensive Income.

Government Grants
As part of its response to COVID-19, in March 2020 the Australian 
Government announced various stimulus measures resulting from 
the economic fallout due to the coronavirus lockdown.

JobKeeper
The Group determined it was eligible to receive the initial 
JobKeeper Payment Scheme (‘JobKeeper’) for the period 
April to September 2020 and the first period of the extension 
from October to December 2020. During the year SCA received 
$37.1 million in JobKeeper funding, of which $5.2 million was 
recognised as income during the FY2020 financial year and 
$31.9  million in this financial year.

PING
The Group applied and was found eligible for funding under the 
Commonwealth Government’s Public Interest News Gathering 
(PING) program. During the year SCA received $10.3 million for the 
period September 2020 to August 2021 of which $8.6 million was 
recognised as income during this financial year.

Segment Profit and Loss

Audio
Television
Corporate

Total Revenue
EBITDA
Audio
Television
Corporate

Total EBITDA

Group NPAT

2021
$’m
358.4
169.6
0.6

528.6

115.0
38.1
(27.2)

125.9

48.1

2020
$’m
370.5
169.5
0.2

540.2

108.5
23.9
(24.2)

108.2

25.1

Variance
(3.3%)
0.0%
200.0%

(2.1%)

6.0%
59.4%
(12.4%)

16.4%

91.6%

Audio
The Audio business consists of two complementary radio brands 
operating across Australian capital cities and regional Australia 
along with the digital assets associated with these two brands. 
These brands target different audience demographics with the 
Triple M network skewed towards males in the 25 to 54 age 
bracket and the Hit Network targeted towards females in the 
30 to 54 age bracket.

Although Audio revenue dropped by 3.3%, EBITDA increased 
by 6.0% on prior year. This is primarily due to improved cost control 
and government stimulus.

Directors’ Report | 25

2021 Annual ReportRevenues for the metro radio business declined 5.5% in the year. 
The metropolitan free-to-air radio advertising market decreased 
2.4% year on year, led by declines in the Melbourne (5.5%), Sydney 
(2.2%) and Brisbane (2.4%) markets, with Melbourne being subject 
to more prolonged lockdowns than the other cities. Market 
confidence has returned to Perth and Adelaide with market growth 
of 2.9% and 1.2% respectively. Market share reduced in the year 
with commercial FM audiences more impacted by the pandemic 
than talk formats, but with improving share in the fourth quarter 
as listening patterns normalised and the advertising recovery 
continued. Digital revenues grew to $15.4 million, which was 
a 40% increase on prior year.

Regional radio continues to recover with National advertising 
leading the way on the back of the Boomtown initiative. Whilst total 
regional revenues declined 2.7%, revenue from National agencies 
increased 10% on prior year.

In FY2021 the Group commenced investment in the marketing 
and launch of its LiSTNR platform. However, total audio expenses 
decreased by 7.1%, as a result of discretionary cost control and 
government stimulus.

Television
The Television business consists of a number of regional 
television licences. Each regional television licence receives 
programming from a metropolitan television network affiliate. 
During the financial year the Group received the majority of its 
programming from the Nine Network, whilst Tasmania, Darwin 
and Central licence areas received Seven Network programming. 
Total television revenues remained flat year on year, although 
National outperformed local advertisers with a 7.8% growth on 
prior year. EBITDA increased by 59.4% on prior year. This is due 
to the outsourcing of the television playout services late FY2020, 
government stimulus and discretionary cost control.

Corporate
The Corporate function comprises the Group-wide centralised 
functions that cannot be clearly attributable to the Audio or 
Television CGUs. Corporate expenses increased by $3.0 million, 
mainly due to increased D&O insurance costs.

Financial position
Cash flow generation was consistent through the year and with 
dividends temporarily suspended due to the impact of COVID-19, 
net cash flow was applied to further debt reduction. As a result, 
the net debt reduced by 60.0% to finish the year at $52.6 million. 
The Group’s key leverage ratio improved to 0.43 times, down 
from 1.24 times in June 2020, with significant headroom against 
the maximum covenant of 3.5 times. Interest cover increased 
to 15.62 times, up from 8.38 times in June 2020. The minimum 
interest cover covenant is 3.0 times.

Strategic update
In response to changing consumer trends as a result of COVID-19, 
the Group elected to develop a new and refreshed Corporate 
Strategy. The new strategy will provide an overall strategic pathway 
for the Company over the next five years, encompassing three 
‘Horizon Plans’ which will provide specific objectives and targets 
whilst enabling the Group to remain agile.

The Group’s new mission is ‘To entertain, inform and inspire 
Australians. Anytime. Anywhere.’ With a renewed focus on 
being Australia’s leading Audio company, and a particular focus 
on the growing Digital Audio sector, the Group will leverage its 
localism and audio ecosystem to maximise total shareholder 
returns for investors.

The primary objectives until 30 June 22 will be to:
1.  Entertain, inform and inspire our audiences
2.  Establish LiSTNR as Australia’s ultimate Audio destination
3.  Use our assets to help our clients succeed
4.  Drive and embed a new Digital Audio First Operating Model

2022 Outlook
The majority of the Group’s earnings come from its Audio 
segment, and it plans to further grow these earnings through the 
increased production and monetisation of digital audio, with further 
investment in its LiSTNR platform; its focus on further improving 
the content offering; and on expanding the breadth of its offering 
through use of its digital radio spectrum.

The Group’s television affiliation with Nine ended on 30 June 2021, 
and on 25 June 2021 the Group signed a two-year agreement 
with Network 10. Commencing 1 July 2021 channels 10, 10 Bold, 
10 Peach and 10 Shake are being broadcast across the three 
aggregated markets of regional Queensland, southern New South 
Wales and regional Victoria. The Group expects its television 
earnings under the new affiliation agreement with Network 10 to be 
broadly neutral compared to the previous Nine affiliation (excluding 
government grant funding).

The Group’s Television business continues to include a program 
supply agreement with Seven West Media covering the Tasmania, 
Darwin, Central and Spencer Gulf markets until June 30 June 2022. 
The Group also broadcasts Nine and Network 10 programming 
in Spencer Gulf.

JobKeeper support has ceased, having served its purpose of 
supporting business employment when markets were most 
impacted. Advertising markets have materially improved against 
the 1H FY2021 period when the $31.9 million JobKeeper support 
was received, with this support being non-recurring in FY2022.

Financial performance for the Group in FY2022 may be impacted 
by the ongoing COVID-19 crisis, with the pace of recovery being 
influenced by public health responses and government economic 
measures in each market in which the Group operates.

26 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021Material Risks
Business and operational risks that could affect the achievement of the Group’s financial prospects include the following risks:

Risk
Economic shape of recovery 
reduces shareholder returns 
into the long-term

Mitigation Strategies
In March 2020, COVID-19 severely impacted economic activity, with declines in certain sectors and with 
significant impacts on the Australian economy, increasing unemployment and economic contraction due 
to the pandemic.

In April 2020 SCA strengthened its capital structure, with the $169 million equity raise, and implemented 
many measures to improve its cash flow. By September 2020, the Group had taken a series of 
measures to improve its operating structure and reduce its cost base, which created a leaner ongoing 
operating model.

Although the advertising market has not grown to pre-pandemic levels, FY2021 has seen a quicker and 
stronger economic recovery than expected, which has led to a strong recovery in advertising markets, 
with meaningful stepped quarterly improvement in audio and television since the last quarter of FY2020. 
Some advertising categories remain affected by the outcomes of the pandemic and will take longer to 
recover but the trend of this risk is declining due to the strength of the economic recovery.

New products emerge that 
are more compelling than 
Linear Radio

SCA has core expertise in the development of market leading content and constantly reviews the evolving 
distribution landscape to understand how it can continue to serve market leading content through new 
and innovative products.

Consumption of digital audio doubled from 2016 to 2020 and it is projected that 80% of Australians will be 
listening to digital audio by 2024 1. This is expanding the range of audio content and diversifying the ways 
in which audio can be consumed.

On 18 February 2021 SCA launched LiSTNR, a curated and personalised free app offering radio, podcasts, 
music and news, creating a new audio destination for all Australians.

LiSTNR is an important part of SCA’s digital transformation, building on the success of PodcastOne 
Australia, which was launched in 2017. LiSTNR features all of SCA’s existing digital content plus a huge 
range of new and compelling premium content, all located in one free and easy-to-use app.

LiSTNR will generate first-party data and it is this deep understanding of our signed-in audience that 
will give SCA enhanced ability to offer our clients targeted, engaged audiences at scale. This targeted 
advertising is enabled by an Instream advertising product, which also delivers it across the digital 
inventory of SCA’s partners such as SoundCloud.

SCA believes that with continued investment it will be able to offer its listeners compelling content across 
the medium of their choice – being broadcast radio or digital audio. Further resources will be deployed 
towards the ongoing development of LiSTNR to ensure that SCA’s digital audio offering is a market leader 
in terms of content depth and quality, product capability and digital sales expertise.

Global technology platforms 
alter the distribution 
landscape that leads 
to a loss of revenue

With new alternative digital platforms and technologies emerging, there is a risk that the Group loses 
market share to alternative digital platforms and technologies, or fails to fully exploit the opportunity digital 
media represents for the business to lock in and grow new audience loyalty, or suffers financial loss due to 
a transfer of advertising spend to digital media.

As described above, SCA has launched LiSTNR and continues to develop the product so that it directly 
attracts listeners and establishes itself as a destination for audio listening.

The Group’s team of digital experts are integrated into the Group’s day to day operations in order to 
leverage existing content and sales capabilities.

The Group invests in engaging digital audiences through the simulcast of its FM radio stations online and 
the creation of additional stations on DAB that extends its brands across broadcast and online platforms. 
This is coupled with a large range of digital only content that ensures the LiSTNR product has a deep 
content offering for users. SCA utilises its own media assets as well as paid media to drive awareness and 
adoption of LiSTNR to build a strong market position. 

SCA has launched LiSTNR and continues to develop the product so that it directly attracts listeners and 
establishes itself as a destination for audio listening.

SCA aims to grow market share quickly with LiSTNR, so that it builds a strong and loyal audience that can 
compete with both domestic and international competitors.

SCA has a core expertise in content creation and is focused on providing localised content as a key 
differentiator to international operators to ensure it receives strong engagement and listening from its 
customer base.

Global technology 
companies enter the 
Audio space as content 
aggregators and service 
providers to consumers

1   GfK Australian Share of Audio 2019.

Directors’ Report | 27

2021 Annual ReportNon-Audit Services
The Company may decide to employ the auditor on assignments 
additional to their statutory audit duties where the auditor’s 
expertise and experience with the Group are important.

Details of the amounts paid or payable to the auditor 
(PricewaterhouseCoopers Australia) for audit and non-audit 
services provided during the year are set out in note 24.

The Board has considered the position and, in accordance with 
advice received from the Audit & Risk Committee, is satisfied 
that the provision of the non-audit services is compatible with 
the general standard of independence for auditors imposed by 
the Corporations Act 2001. The Directors are satisfied that the 
provision of non-audit services by the auditor did not compromise 
the auditor independence requirements of the Corporations Act 
2001 for the following reasons:
 – all non-audit services have been reviewed by the Audit & Risk 
Committee to ensure they do not impact the impartiality and 
objectivity of the auditor; and

 – none of the services undermine the general principles relating 
to auditor independence as set out in APES 110 Code of Ethics 
for Professional Accountants.

Environmental Regulation
The operations of the Group are not subject to any significant 
environmental regulations under Australian Commonwealth, 
State or Territory law. The Directors are not aware of any breaches 
of any environmental regulations.

Distributions and Dividends

Type
Final 2020 Ordinary
Interim 2021 Ordinary

Cents per
 share
–
–

Total 
Amount 
$’m
–
–

Date of
 Payment
N/A
N/A

Due to the COVID-19 pandemic, no final dividend was paid for 
the year ended 30 June 2020 and no interim dividend was 
paid in FY2021. Since the end of the financial year the Directors 
have declared the payment of a final 2021 ordinary dividend of 
$13.2 million (5 cents per fully paid share) out of ‘Retained Profits 
– 2016 reserve’, ‘Retained Profits – 2017 reserve’ and ‘Retained 
Profits – 2018 reserve’ to fully utilise those reserves and the 
remainder to be paid out of ‘Retained Profits – 2019 reserve’. 
This dividend will be paid on 1 October 2021.

Significant Changes in State of Affairs
In the opinion of the Directors, there were no significant changes 
in the state of affairs of the Group that occurred during the 
year under review.

Events Occurring After Balance Date
Events occurring after balance date are outlined in note 27 
‘Events Occurring after Balance Date’ to the Financial Statements.

Likely Developments and Expected 
Results of Operations
Further information on likely developments relating to the 
operations of the Group in future years and the expected results 
of those operations has not been included in this report because 
the Directors of the Company believe it would be likely to result in 
unreasonable prejudice to the commercial interests of the Group.

Indemnification and Insurance of 
Officers and Auditors
During the year the Company paid a premium of $3,341,493 to 
insure its officers. So long as the officers of the Company act 
in accordance with the Constitution and the law, the officers 
remain indemnified out of the assets of the Company and the 
Group against any losses incurred while acting on behalf of the 
Company and the Group. The auditors of the Group are in no way 
indemnified out of the assets of the Group.

28 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021Information on Directors
Chairman

Appointed: 1 September 2014

Robert Murray

Most recently elected by shareholders: 30 October 2020 

Board Committees: Nomination Committee (Chair)

Rob Murray became Chair of the Company on 19 August 2020.

Rob had a successful career in sales, marketing and general management having served most recently as 
the CEO of Lion (formerly Lion Nathan), one of Australasia’s leading food and beverage companies, including 
during its acquisition by Kirin Holdings in 2009. Before joining Lion Nathan in 2004, Rob worked for Procter 
& Gamble for 12 years, and then for eight years with Nestlé, first as MD of the UK Food business, and then 
as CEO of Nestlé Oceania.

Rob brings valuable strategic and commercial insight to the Board, along with his in-depth understanding of 
consumer behaviour and global experience in mergers and acquisitions and other corporate transactions. 
He is Chair of Metcash, a director of the Bestest Foundation, and Advisory Chair of the Hawkes Brewing 
Company. He was previously a director of Dick Smith Holdings, Super Retail Group and Linfox Logistics. 

Director

Appointed: 1 September 2014

Glen Boreham

Most recently elected by shareholders: 20 October 2019 

Board Committees: Digital Transformation Committee, People & Culture Committee, Nomination Committee

Glen’s executive career culminated in the role of CEO and Managing Director of IBM Australia and 
New Zealand in a period of rapid change and innovation from 2006 to 2010. He was the inaugural Chair of 
Screen Australia from 2008 to 2014 and chaired the Australian Government’s Convergence Review of the 
media industry. The Board benefits from Glen’s extensive knowledge, insights and networks in the technology 
and data industries. Having lived in Asia, Europe and Australia, Glen brings a global perspective.

Glen is also a director of Cochlear and Link Group and was formerly Chair of the Advisory Board at IXUP 
where he remains a Strategic Adviser. He was previously Chair of the Industry Advisory Board at the 
University of Technology Sydney, Chair of Advance, representing the one million Australians living overseas, 
as well as Deputy Chair of the Australian Information Industry Association and a director of the Australian 
Chamber Orchestra. In 2010, he became a founding member of Australia’s Male Champions of Change group. 
Glen is a Member of the Order of Australia for services to business and the arts.

Director

Appointed: 1 September 2020

Carole Campbell

Most recently elected by shareholders: 30 October 2020

Board Committees: Audit & Risk Committee

Carole Campbell has over 30 years’ financial executive experience in a diverse range of industries including 
professional services, financial services, media, mining and industrial services. Carole started her career with 
KPMG and has held executive roles with Macquarie Group, Westpac Institutional Bank, Seven West Media, 
Bis Industries and Merivale.

Carole transitioned to a non-executive career in 2018 and is a non-executive director of Humm Group 
Limited and GUD Holdings Limited and chairs the audit committees of both companies. She was previously 
a non-executive director of IVE Group Ltd. Carole is also Deputy Chair of Council of the Australian Film, 
Television and Radio School.

Carole is a Fellow of Chartered Accountants Australia and New Zealand and brings extensive experience in 
accounting, treasury, finance and risk management to her role on the Board and the Audit & Risk Committee.

Director

Ido Leffler

Appointed: 30 October 2020

Most recently elected by shareholders: 30 October 2020

Board Committees: Digital Transformation Committee, People & Culture Committee

Ido Leffler has long and successful experience in developing digital brands and extensive networks in the 
start-up communities of Silicon Valley and Australasia. Ido is the co-founder and Chief Executive Officer 
at Yoobi, a school supplies company that engages kids through bright colours, cool designs and, most 
importantly, cause. He is also a co-founder of Yes To Inc. – a leading global natural beauty brand; and of 
Beach House Group – a global consumer product house.

Ido is a non-executive director of Vestergaard and The Lux Group. He was a non-executive director of Spark 
New Zealand Limited for six years until November 2020. Ido also sits on other corporate and advisory boards, 
including as an emeritus member of the United Nations Foundation Global Entrepreneur Council.

Directors’ Report | 29

2021 Annual ReportDirector

Appointed: 30 October 2020

Heith Mackay-Cruise

Most recently elected by shareholders: 30 October 2020

Board Committees: Audit & Risk Committee, Digital Transformation Committee

Heith Mackay-Cruise’s executive career included senior roles in Marketing for Pepsi-Cola in Australia and 
Australian Consolidated Press and as CEO and Managing Director of PBL Media in New Zealand, Study Group 
and Sterling Early Education.

Since 2014, Heith has focused on non-executive roles including four years on the board of the ASX-listed 
Bailador Technology Investments Limited, and privately owned groups including Literacy Planet, Hipages 
Group, LifeHealthcare, and his ongoing role as Chair of UP Education Limited.

Heith brings to the Board his executive leadership experience, as well as global platforms exposure, and 
marketing and digital knowledge. 

Director

Helen Nash

Appointed: 23 April 2015

Most recently elected by shareholders: 30 October 2020

Board Committees: Audit & Risk Committee, People & Culture Committee (Chair), Nomination Committee

Helen Nash has more than 20 years’ experience in consumer packaged goods, media and quick service 
restaurants. As Chief Operating Officer at McDonald’s Australia, she oversaw restaurant operations, 
marketing, menu, insights and research and information technology. This mix of strategic and operational 
experience allows Helen to bring broad commercial skills and acumen, as well as a consumer focus to the 
Board. Helen also brings robust financial skills to her role having initally trained in the UK as a Certified 
Management Accountant.

Since transitioning to her non-executive career in 2013, Helen has served as a director of companies in a 
range of industries. She is a director of Metcash Ltd and Inghams Group Limited, and was formerly a director 
of Pacific Brands Ltd and Blackmores Ltd. Our Board benefits from Helen’s governance experience and skills, 
including her membership of audit and remuneration committees at these other companies.

Director

Melanie Willis

Appointed: 26 May 2016

Most recently elected by shareholders: 20 October 2019

Board Committees: Audit & Risk Committee (Chair), People & Culture Committee

Melanie has extensive experience in corporate finance, strategy and innovation and investments both 
in executive and non-executive roles. She has worked in sectors including accounting and finance, 
infrastructure, property investment management, and retail services (including tourism and start-up ventures). 
She held executive roles as CEO of NRMA Investments (and head of strategy and innovation), CEO of a 
financial services start-up and director of Deutsche Bank, having previously been in corporate finance at 
Bankers Trust and Westpac.

In her role as Chair of the Audit & Risk Committee, Melanie applies her extensive skills and experience in 
financial reporting and risk management matters. In addition to her broad finance, strategic and commercial 
skills, Melanie brings valuable governance experience from her roles as a director of Challenger, PEXA Group, 
Paypal Australia and QBE Insurance (AusPac), and from her former positions as a director of Mantra, Pepper 
Group, Ardent Leisure and Chief Executive Women. Melanie previously chaired the audit and risk committee 
at Mantra and was a member of the audit committee at Pepper Group. She currently chairs the risk committee 
and is a member of the audit committee at Challenger, chairs the audit and risk committee and is a member 
of the remuneration, nomination and people committee at PEXA Group, and chairs the audit committee and 
people and culture committee at Paypal Australia.

Director

Appointed: 29 June 2015

Grant Blackley

Most recently elected by shareholders: 29 October 2015

Grant Blackley has enjoyed a distinguished career with more than 30 years’ experience in the media and 
entertainment sectors. Grant joined the Board in June 2015 as Chief Executive Officer and Managing Director 
and is responsible for leading the strategic and operational performance of the Company. Grant is the 
Chairman of Commercial Radio Australia and a director of the Australian Association of National Advertisers. 
He has in the past served as a director of Free TV Australia. He has served in numerous senior leadership 
roles including at the TEN Network, as CEO from 2005 to 2010. Prior to becoming CEO, Grant held key roles 
in network sales, digital media and multi-channel program development as well as being responsible for 
Group strategy, acquisitions and executive leadership and development.

30 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021Information on Company Secretary
General Counsel and 
Appointed: 7 September 2015
Company Secretary

Tony Hudson

Tony Hudson has over 25 years’ experience in senior legal and governance roles. Tony was General 
Counsel and Company Secretary at ConnectEast from 2005 until 2015. Before that, Tony was a partner 
of Blake Dawson Waldron (now Ashurst Australia), working in the firm’s Melbourne office and from 1993 
until 2000 in its Jakarta associated office. Tony manages the Group’s national legal and corporate affairs 
teams, including responsibility for regulatory affairs and board governance.

Meetings of Directors
The number of meetings of the Board of Directors and its committees held during the year and the number of meetings attended by each 
Director are summarised in the table below.

The Nomination Committee did not meet during the year. As a result, the members of the Nomination Committee (Rob Murray, Glen Boreham, 
and Helen Nash) did not receive any fees in respect of their membership of the Nomination Committee during the year.

Director
Rob Murray
Grant Blackley
Glen Boreham
Peter Bush
Carole Campbell
Ido Leffler
Heith Mackay-Cruise
Helen Nash
Leon Pasternak
Melanie Willis

Meetings of Committees

Board

Audit & Risk

Attended
13
13
12
2
11
11
11
13
2
13

Held 1
13
13
13
3
12
11
11
13
3
13

Attended
3
3
2
1
3
–
3
4
–
4

Held 1
*
*
1
*
3
*
3
4
*
4

People & Culture
Held 1
3
*
7
*
*
4
*
7
*
7

Attended
7
7
7
1
3
4
3
7
–
7

Digital Transformation
Held 1
*
*
2
*
*
2
2
*
*
*

Attended
2
2
2
–
–
2
2
–
–
–

1  Held refers to the number of meetings held during the time the Director held office or was a member of the relevant committee during the year.
* Not a member of the relevant committee during the year.

Directors’ Report | 31

2021 Annual ReportRemuneration Report

Letter from the People & Culture Committee

Overview
On behalf of the Board, I am pleased to present SCA’s 
Remuneration Report for the year ended 30 June 2021 (FY2021). 
The People & Culture Committee (PCC) assists the Board 
in its oversight of management activities in developing and 
implementing strategies to improve SCA’s financial performance, 
culture and diversity, consistent with our values. An important part 
of the committee’s role is to ensure SCA’s remuneration policies 
align executive reward with creation of value for shareholders, 
having regard to applicable governance, legal and regulatory 
requirements and industry standards.

Executive remuneration includes fixed and variable components. 
In FY2021, the variable component of executive remuneration 
was made up of short-term incentives (STI) and long-term 
incentives (LTI).

The STI plan used a balanced scorecard to assess the performance 
of the CEO and other leadership executives (executive KMP) and 
other participants in the STI plan. Performance was measured in 
three categories: profitability and financial performance (40%), 
strategy execution (40%) and cultural and behavioural influences 
(20%). This recognises the long-term benefits to the organisation 
of the Company’s leaders committing to develop and maintain a 
strong culture and operational discipline. STI awards for the CEO 
and other members of the senior leadership team are settled partly 
in cash and partly in equity. During FY2021, the Board removed 
a previous out-performance opportunity for the profitability 
and financial performance category to avoid out-performance 
potentially being triggered by unexpected improvements in 
economic conditions during the year. As a result, executives’ 
maximum STI opportunity for FY2021 was capped at target.

The LTI plan is intended to foster actions and behaviours by 
executives to deliver long-term success for SCA and shareholders. 
Vested awards under the LTI plan are settled in equity.

As shareholders are aware, COVID-19 has had a severe 
impact on SCA’s operations and market capitalisation since 
March 2020. Because of this impact and the broader ongoing 
economic uncertainty, all entitlements outstanding under the 
LTI plan on 30 June 2020 – covering the FY2018, FY2019 and 
FY2020 LTI plans – were cancelled. The Board implemented a 
bespoke LTI plan for FY2021 focused on increasing SCA’s market 
capitalisation and resuming a reliable flow of dividends over 
the three-year performance period to 30 June 2023. Details 
of this bespoke LTI plan, under which total shareholder return 
is the sole performance measure, are outlined in section 2.3.2 
of the Remuneration Report.

Incentive awards to executive KMP settled in equity are subject 
to restrictions on disposal until the applicable executive 
KMP has accumulated the minimum shareholding required 
by the Senior Executive Shareholding Policy. The CEO must 
accumulate a shareholding with a value equivalent to 100% of 
the CEO’s fixed remuneration and other executive KMP must 
accumulate a shareholding with a value equivalent to 50% of 
their fixed remuneration. There is no time limit for accumulation 
of these shareholdings.

Executive remuneration in FY2021
The base salary and incentive opportunities for executive KMP 
were the same in FY2021 as in the preceding financial year, 
except for removal of the former out-performance opportunity 
and adjustments to align the remuneration packages of the Chief 
Content Officer and the Chief Marketing Officer with those of other 
executive KMP. These adjustments followed their appointment 
to SCA’s senior leadership team from 1 January 2020 and 
acknowledged the increased scale and importance of their roles to 
development and ongoing execution of SCA’s digital audio strategy.

The profitability and financial performance measures under the 
STI plan for FY2021 were Group EBITDA and non-revenue-related 
costs compared to budget. Because of the uncertain economic 
environment at the beginning of the year, it was agreed 
budget targets would be set quarterly. These budget targets 
were achieved in full for each quarter during the year. With 
some variations in individual performance, the Board also 
concluded that goals relating to strategy execution and cultural 
and behavioural influences were substantially achieved by 
all executives. In reaching these conclusions, the Board 
acknowledged significant achievements during the year in 
managing the ongoing operational and financial challenges of the 
COVID-19 health crisis and the measures implemented by federal, 
state and territory governments in response, and recasting 
SCA’s corporate strategy to implement a digital audio operating 
model (including launch of the new flagship LiSTNR app). SCA 
also achieved outstanding results in the Organisational Culture 
Inventory survey conducted by Human Synergistics in April 
2021. Considering the challenges faced by our people and our 
organisation due to the impacts of the COVID-19 pandemic since 
March 2020, these results demonstrated the strength of SCA’s 
culture. So much so that Human Synergistics recognised our 
results with its Culture Sustainability Award for maintaining and 
growing a highly constructive culture that outperforms our peers.

These assessments resulted in executive KMP being eligible to 
receive between 92% and 100% of their respective STI target 
opportunities. On the recommendation of the PCC, however, 
the Board exercised discretion to reduce the STI awards of all 
executive KMP by between 40% and 50%. The Board’s decision 
to scale back STI awards does not reflect on the effort or quality of 
work by executives during the year, especially because that work 
will enable SCA to return to paying a final dividend to shareholders 
for FY2021; rather, the Board sought to ensure STI outcomes were 
appropriate in the context of SCA’s overall financial performance, 
progress on certain strategic initiatives, and outcomes for SCA’s 
shareholders since COVID-19 began to affect SCA’s business. The 
Board was satisfied that management applied appropriate rigour 
in recommending quarterly budget targets. However, the Board 
was also mindful that these budget targets were not subject to the 
usual interrogation applied by the Board to an annual budget and, 
despite continuing economic uncertainty, were arguably easier 
to achieve because of the shorter forecast period. The Board 
also noted the benefit of government grants relating to COVID-19 
received by SCA during FY2021, including $31.9 million in the first 
half of the financial year from the federal government’s JobKeeper 
scheme. JobKeeper was critical to SCA being able to maintain its 
business, operations, and workforce during that period and before 
advertising markets began to recover.

Details of individual STI outcomes are provided in the 
Remuneration Report.

As noted above, no LTI entitlements were eligible for 
vesting in FY2021.

32 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021Executive remuneration planning for FY2022
The Board has resolved to replace the current STI and LTI plans 
with a combined Executive Incentive Plan (EIP) for FY2022 and 
future years. In reaching this decision and designing the EIP, the 
Board consulted with SCA’s major shareholders and obtained 
independent advice from KPMG on market practices and investor 
expectations. The Board believes that the new EIP will provide 
a simpler and more direct way to link executive performance 
and reward to generation of sustainable positive returns 
for shareholders.

Under the new EIP to be implemented in FY2022, the performance 
of each executive KMP will be assessed annually against a mix of 
financial and non-financial performance measures. Sixty percent of 
the annual award will be based on performance against financial 
performance hurdles. Non-financial measures – accounting for 
40% of the annual award – will include execution of strategic 
projects and cultural improvements. The annual award to each 
executive KMP will be settled partly in cash and the remainder in 
equity performance rights. The cash component will be 40% for 
the CEO and 50% for other executive KMP. These performance 
rights will be eligible for vesting and conversion to ordinary shares 
at the end of year 3, subject to ongoing employment. Vesting of 
one-half of the performance rights will be retested against SCA 
achieving satisfactory growth in earnings per share over the three 
years of the EIP. A further restriction on disposal of vested shares 
will apply until the end of year 5, two years after allocation of any 
vested shares.

Board remuneration
There were no changes to the remuneration of Non-executive 
Directors in FY2021. The same remuneration framework 
for Non-executive Directors will continue in FY2022. In 
accordance with the Board’s three-year schedule, independent 
benchmarking of SCA’s remuneration of Non-executive 
Directors will be conducted during FY2022. Further details of 
current Board remuneration arrangements are provided in the 
Remuneration Report.

The PCC continues to strive to ensure SCA’s remuneration 
framework will drive behaviours to generate sustainable value 
for shareholders. The changes made in FY2021 and those to be 
implemented in the new financial year have that explicit objective. 
I look forward to your feedback and to welcoming you to our 2021 
Annual General Meeting.

Yours faithfully,

Helen Nash
Chair of the People & Culture Committee

Directors’ Report | 33

2021 Annual Report1.  Overview of FY2021 remuneration
This section provides an overview of the remuneration received by executive KMP and Non-executive Directors in FY2021.

1.1  Executive KMP
The principles for remuneration of executive KMP are set out in section 2. Details of remuneration paid during the year are provided in 
sections 3 (Remuneration), 4 (Short-term incentives) and 5 (Long-term incentives).

This table provides an overview of statutory remuneration received by executive KMP in FY2020 and FY2021.

Total remuneration

Short-term incentive 
opportunity

Long-term incentive eligible 
for vesting 1

Name
Grant Blackley

Chief Executive Officer and 
Managing Director

Nick McKechnie

Chief Financial Officer

John Kelly

Chief Operating Officer

Brian Gallagher

Chief Sales Officer

Stephen Haddad

Chief Technology Officer
Dave Cameron 2

Chief Content Officer
Nikki Clarkson 3

Chief Marketing & 
Communications Officer
Annaliese van Riet 4

Chief People & Culture Officer

Total executive KMP

Year

2021

2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021

2020

2021
2020

2021
2020

Amount
$
1,692,269

788,641

794,301
436,772

800,090
438,645

771,929
426,051

529,294
370,645

555,572
180,445

414,089

135,602

–
102,502

5,557,544
2,879,303

Performance-
related
 proportion
%
25.2%

Awarded
%
50.0

Forfeited
%
50.0

Vested
%
–

Forfeited
%
–

0.0

25.1%
0.0

25.4%
0.0

24.8%
0.0

21.2%
0.0

16.5%
0.0

20.3%

0.0

–
–

23.5%
0.0

0.0

59.0
0.0

59.0
0.0

57.0
0.0

60.0
0.0

55.0
0.0

55.0

0.0

–
–

55.0
0.0

100.0

41.0
100.0

41.0
100.0

43.0
100.0

40.0
100.0

45.0
100.0

45.0

100.0

–
–

45.0
100.0

39.0

–
39.0

–
39.0

–
39.0

–
–

–
–

–

–

–
–

–
17.3

61.0

–
61.0

–
61.0

–
61.0

–
–

–
–

–

–

–
100.0%

–
82.7

1  No LTI entitlements were eligible for vesting in FY2021. Entitlements granted under the FY2019 LTI plan that would have been eligible for vesting in FY2021 
were cancelled during 2020 because of the impact on the Company’s business of the COVID-19 pandemic. Entitlements granted under the FY2020 LTI plan 
that would have been eligible for vesting in FY2022 were also cancelled during 2020.

2  Dave Cameron was appointed as Chief Content Officer and joined the Company’s senior leadership team on 1 January 2020. He was a KMP for part 

only of FY2020.

3  Nikki Clarkson was appointed as Chief Marketing & Communications Officer and joined the Company’s senior leadership team on 1 January 2020. She was 

a KMP for part only of FY2020.

4  Annaliese van Riet joined the Company and the Company’s senior leadership team as Chief People & Culture Officer on 20 January 2020. She ceased 

employment with the Company on 27 March 2020. She was not a KMP during FY2021.

1.2  Non-executive Directors
The aggregate remuneration of the Company’s Non-executive Directors during the year was $1,235,072, compared to $1,111,988 in 
FY2020. The increase was due to an increase in the number of Non-executive Directors from six to seven and addition of the Digital 
Transformation Committee during the year. The principles for remuneration of Non-executive Directors are set out in section 2. 
Details of the remuneration of Non-executive Directors during the year are provided in section 3.

34 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 20212.  Remuneration principles

2.1  Overview of executive remuneration
The Company aims to ensure remuneration is competitive and appropriate for the results delivered. Executive reward is aligned with the 
achievement of strategic objectives and the creation of value for shareholders and is informed by market practice for executive reward.

Executive remuneration packages include a mix of fixed and variable remuneration. In FY2020 and FY2021, variable remuneration 
included short-term and long-term incentives. More senior roles in the organisation have a greater weighting towards 
variable remuneration.

The table below shows the target remuneration mix for executive KMP in FY2020 and FY2021. The STI portion is shown at target levels 
and the LTI portion is based on the value granted or to be granted in the relevant year.

Executive KMP
Grant Blackley
John Kelly
Nick McKechnie
Brian Gallagher
Stephen Haddad
Dave Cameron
Nikki Clarkson
Annaliese van Riet 1

Fixed remuneration

STI

LTI

Target remuneration mix

2021
40%
50%
50%
50%
50%
50%
50%
–

2020
40%
50%
50%
50%
60%
77%
60%
60%

2021
30%
30%
30%
30%
30%
30%
30%
–

2020
30%
30%
30%
30%
20%
9%
20%
20%

2021
30%
20%
20%
20%
20%
20%
20%
–

2020
30%
20%
20%
20%
20%
14%
–
20%

1  Annaliese van Riet was not an executive KMP during FY2021.

2.2  Fixed remuneration for executive KMP
Fixed remuneration for executives is structured as a total employment package. Executives receive a combination of base pay, 
superannuation and prescribed non-financial benefits at the executive’s discretion. The Company contributes superannuation on behalf 
of executives in accordance with the superannuation guarantee legislation.

Fixed remuneration is reviewed annually to ensure the executive’s pay is competitive and appropriate for the results delivered. There are 
no guaranteed fixed remuneration increases included in any executive KMP contracts.

As disclosed in last year’s financial report, there were no changes to the fixed remuneration of executive KMP in FY2021, except for 
adjustments to align the remuneration packages of the Chief Content Officer and the Chief Marketing Officer with those of other executive 
KMP. These adjustments followed their appointments to SCA’s senior leadership team from 1 January 2020 and acknowledged the 
increased scale and importance of their roles to development and ongoing execution of SCA’s digital audio strategy.

Directors’ Report | 35

2021 Annual Report2.3  Variable remuneration for executive KMP
2.3.1 Short-term incentives
The table below outlines details of the Company’s short-term incentive plan.

What is the incentive?

The STI is an annual ‘at risk’ bonus designed to reward executives for meeting or exceeding financial and 
non-financial objectives.

How is each executive’s 
entitlement determined?

Each executive is allocated a dollar value (which may be a fixed percentage of the executive’s total 
remuneration) representing the executive’s STI opportunity for the year.

How is the incentive 
delivered?

STI awards for all executives other than executive KMP are paid in cash according to the extent of 
achievement of the applicable performance measures. No portion of an STI award is subject to deferral.

The STI awards of executive KMP are payable partly in cash and partly in equity. The equity component for 
the CEO is 25% of the STI award. The equity component for other executive KMP is 20% of the STI award.

The Board may elect to pay the STI award of an executive KMP (other than the CEO) wholly in cash once 
the executive KMP has accumulated the minimum shareholding required under the Senior Executive Share 
Ownership Policy.

What are the 
performance measures 
and hurdles?

The Board sets the annual KPIs for the CEO near the beginning of each financial year. The KPIs are allocated 
to three categories having regard to the Company’s business strategy: profitability and financial performance 
(40%), strategy execution (40%) and cultural and behavioural influences (20%).

The CEO determines the KPIs for other members of the senior leadership team in the same three categories 
and having regard to their areas of responsibility.

The metrics that applied under the STI plan in FY2021 are summarised below.

Profitability and financial performance (40%)
 – Group EBITDA compared with budget: Focuses on the performance of the operating business.
 – Non-revenue-related costs compared with budget: Ensures non-revenue related costs are closely 

controlled in accordance with the Board’s approved operating model.

Achievements against financial metrics are based on the Company’s audited annual financial statements. 
The Board has discretion to adjust for any significant non-cash items (for example impairment losses), 
acquisitions and divestments and one-off events/abnormal/non-recurring items, where appropriate for linking 
remuneration reward to corporate performance.

Setting meaningful financial targets at the beginning of FY2021 was challenged by the ongoing health and 
economic impacts of COVID-19 and the uncertain timing and rate of recovery from those impacts. The Board 
therefore approved quarterly budget targets for EBITDA and non-revenue-related costs. The Board also 
established a corporate scorecard of measures to assist in review of financial performance against quarterly 
budget targets for EBITDA and non-revenue-related costs and, if appropriate, exercise of discretion to adjust 
incentive outcomes. The corporate scorecard included measures relating to increasing the volume of number 
1 outcomes across key dayparts in the larger radio markets, revenue to ratings power ratios in metro radio 
and regional television, the development of existing and new digital audio products, and implementation of a 
digital audio first operating model to ensure SCA emerges stronger from the COVID-19 crisis.

Strategy execution (40%)
Focuses on strategic initiatives (such as network strategy, digital audio-first initiatives, material contracts and 
diversification of revenue streams) that deliver growth, improved business performance and shareholder 
value. This includes effective management of business support functions and infrastructure to sustain and 
improve long-term earnings performance.

Cultural and behavioural influences (20%)
 – People: Focuses on maintaining a strong and positive corporate culture, effective leadership and 
development and retention of talent to sustain and improve long-term earnings performance.

 – External relationships: Focuses on development and maintenance of constructive relationships with key 

stakeholders to sustain and improve long-term earnings performance.

36 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021Is there a gateway?

At least 95% of an executive’s financial metrics relating to EBITDA must be achieved before any STI is 
payable under the profitability and financial performance (40%) component of the STI plan.

Where the budget for a financial year is less than the previous year’s actual result, the applicable financial 
metric will be the previous year’s actual result (excluding any divested assets or non-recurring items). This 
requirement did not apply in FY2021 because of the impact of COVID-19 on SCA’s business and budget.

There is no gateway for metrics in the strategy execution (40%) or cultural and behavioural influences (20%) 
components of the STI plan.

Individual performance must be at a ‘meets expectations’ level before any STI is payable.

What is the maximum 
amount payable?

The maximum award for non-financial measures under the STI plan is 100% of an executive’s STI opportunity 
for those measures.

The target and maximum award for financial measures under the STI plan is 100% of an executive’s STI 
opportunity for that measure. An opportunity for executives to earn up to 140% of target if SCA achieved 105% 
of budgeted net profit after tax applied in FY2020. The Board removed this out-performance opportunity in 
FY2021 to avoid it potentially being triggered by an unexpected improvement in economic conditions during 
the year. 

How is performance 
assessed?

CEO: At the end of each financial year, with the assistance of the People & Culture Committee, the Board 
assesses the actual performance of SCA and the CEO against the applicable KPIs and determines the STI 
amount payable to the CEO.

Other executive KMP: At the end of the financial year the CEO assesses the actual performance of SCA and 
the executive KMPs against the applicable KPIs and determines the STI amount payable to each executive. 
The CEO provides these assessments to the People & Culture Committee and the Board for review.

Cessation of 
employment

‘Bad Leavers’ (who resign or are terminated for cause) will forfeit their STI entitlement, unless otherwise 
determined by the Board or the CEO as appropriate.

Change of control

Clawback

Other features

The STI payments of executives who cease employment for other reasons are pro-rated for time and 
performance, unless otherwise determined by the Board.

If a change of control occurs before the STI payment date, the STI payment is pro-rated for time and 
performance, subject to the Board’s discretion.

The Board may reconsider the level of satisfaction of a performance measure and take steps to reduce the 
benefit of an STI award to the extent its vesting was affected by fraud, dishonesty, breach of obligation or 
other action likely to result in long-term detriment to the Company.

Discretionary elements: The Board (for KMP) and the CEO (for other executives) have discretion to grant 
additional bonuses for special projects or achievements that are not contemplated in the normal course 
of business or that have a particular strategic impact for SCA, such as acquisitions and divestments, debt 
refinancing, or major capital expenditure projects.

Minimum employment period: Participants must be employed for at least three months in the performance 
period to be entitled to receive an STI payment.

Equity awards and retention of shares: When a portion of an STI award is paid in equity, the Board has 
discretion to purchase shares on-market or to issue new shares. The Board’s typical practice is to purchase 
shares on-market.

The equity component of the STI award of an executive KMP is subject to restrictions on disposal under the 
Senior Executive Share Ownership Policy until the executive has accumulated the minimum shareholding 
required under that policy.

Directors’ Report | 37

2021 Annual Report2.3.2 Long-term incentives
The table below outlines details of the Company’s LTI plan in FY2021.

What is the incentive?

The LTI plan provides executive KMP and about 20 other executives with grants of performance rights 
over ordinary shares, for nil consideration. Performance rights granted under the LTI plan are subject to 
a three-year performance period. 

How is each executive’s 
entitlement determined?

Each executive is allocated a dollar value (which may be a fixed percentage of the executive’s total 
remuneration) representing the executive’s maximum LTI opportunity for the year. This dollar value is 
converted into a number of performance rights in the LTI plan, based on the face value of performance rights 
at the applicable grant date. The face value of performance rights is calculated as:
 – the weighted average price of the Company’s shares for the five trading days commencing seven days 

after the Company’s results for the prior financial year are announced to ASX; less

 – the amount of any final dividend per share declared as payable in respect of the prior financial year.

The face value of each performance right for the FY2021 grant was determined to be $0.1623. Following 
implementation on 2 November 2020 of a one for 10 consolidation of the Company’s share capital, the face 
value of each performance right for the FY2021 grant has been adjusted to $1.6230.

Because of the severe impacts of the COVID-19 pandemic on the Australian economy and the financial 
performance and market capitalisation of SCA, the dollar value of each executive’s entitlement under the 
LTI plan in FY2021 was discounted by 76%, subject to each participant receiving a minimum grant of 6,161 
performance rights (which, after implementation on 2 November 2020 of the one for 10 consolidation of the 
Company’s share capital, is the number of performance rights that has a total face value of $10,000). 

How is the incentive 
delivered?

To the extent the applicable vesting conditions are satisfied at the end of the applicable performance period, 
LTI awards are delivered by allocation to participants of one fully paid ordinary share for each performance 
right that vests. The Board has discretion to settle vested awards in cash.

What are the 
performance measures 
and hurdles?

Shares allocated under the LTI plan to executive KMP may be subject to restrictions on disposal under the 
Senior Executive Share Ownership Policy until the executive has accumulated the minimum shareholding 
required under that policy.

In FY2021, each grant under the LTI plan had a single performance hurdle over a three-year performance 
period: Absolute Total Shareholder Return (TSR).

The absolute TSR performance hurdle considers share price appreciation plus reinvested dividends, 
expressed as a percentage of investment and adjusted for changes in the Company’s capital structure. 
The share price at the beginning and end of the performance period is the volume-weighted average price 
of the Company’s shares on ASX for the 10 trading days before and after the relevant date (and on the 
relevant date if the relevant date is a trading day). The starting share price, based on the volume-weighted 
average price on 30 June 2020, was $0.1819 per share. Following implementation on 2 November 2020 of 
the one for 10 consolidation of the Company’s share capital, the starting share price has been adjusted to 
$1.819 per share.

Dividends paid during the performance period will be assumed to have been re-invested on the ex-dividend 
date. Tax and any franking credits (or equivalent) will be ignored.

The LTI plan for FY2021 is designed to incentivise executives to increase the Company’s market capitalisation 
following the substantial decline that occurred since a trading update released in October 2019 and onset 
of the COVID-19 pandemic in early 2020. In broad terms, an absolute TSR of 100% over the three-year 
performance period would restore the Company’s market capitalisation to the average level experienced 
during the 2019 calendar year.

The LTI plan for FY2021 considers the severe impact of COVID-19 on the Company’s operations and market 
capitalisation and the ongoing uncertain economic environment. The Board wishes to provide a targeted 
incentive to executives focused on increasing the market capitalisation of the Company over the three-year 
performance period. The number of performance rights to be granted to executives was 24% of their 
standard entitlement (Base Amount). (This is subject to each participant receiving a minimum grant of 6,161 
performance rights with a total face value of $10,000.) Dependent on the TSR of the Company’s securities 
over the three-year performance period, the maximum number of performance rights that could vest will be 
2.5 times the Base Amount or 60% of the executive’s standard entitlement under the LTI plan.

38 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021What are the 
performance measures 
and hurdles? 
(continued)

TSR performance rights granted in FY2021 are eligible to vest according to the following schedule:

TSR performance to 30 June 2023
0% or below

% of standard entitlement that vests
Nil

Above 0% – 150%

Above 150%

Straight-line vesting between Base Amount 
(24% of standard entitlement) and 2.5 x Base Amount 
(60% of standard entitlement)

2.5 x Base Amount (60% of standard entitlement)

The above schedule illustrates that each executive’s vesting opportunity commences at 24% of an 
executive’s standard entitlement. The number of performance rights that vests will be subject to a multiplier 
according to the TSR performance of the Company over the three-year performance period. For TSR 
performance of 100%, a multiplier of 2x applies so that the number of performance rights that vests will be 
double the Base Amount granted to the executive. The maximum multiplier is 2.5x for TSR performance of 
150% over the three-year performance period. In that case, the number of performance rights that vests will 
be 60% of an executive’s standard entitlement.

Is there a gateway?

The Absolute TSR performance hurdle will be achieved only if the Company’s TSR performance over the 
performance period is above zero.

What is the maximum 
amount payable?

The maximum award under the FY2021 LTI plan is 150% of an executive’s grant if all vesting conditions are 
fully satisfied over the performance period. Because the grant under the FY2021 LTI plan to each executive 
in FY2021 will be at a discount of 76% to the executive’s standard entitlement, the maximum number of 
performance rights to be awarded under the FY2021 LTI plan is 60% of the executive’s standard entitlement.

How is performance 
assessed?

The Board will calculate the Company’s TSR performance at the end of the performance period for each LTI 
grant. The Company will engage an independent party to report on the Company’s TSR at the vesting date.

There is no subsequent testing of performance hurdles under the LTI plan.

Cessation of 
employment

‘Bad Leavers’ (who resign or are terminated for cause) will forfeit any unvested performance rights, unless 
otherwise determined by the Board.

Change of control

Clawback

Other features

For executives who cease employment for other reasons, the Board has discretion to vest any unvested 
performance rights on a pro-rata basis considering time and the current level of performance against the 
performance hurdle, or to hold the LTI award to be tested against performance hurdles at the end of the 
original vesting period. 

If a change of control occurs before vesting of an LTI award, the Board has discretion as to how to treat the 
unvested award, including to determine that the award will vest or lapse in whole or in part, or that it will 
continue subject to the same or different conditions.

The Board may reconsider the level of satisfaction of a performance hurdle and take steps to reduce the 
benefit of an LTI award to the extent its vesting was affected by fraud, dishonesty, breach of obligation or 
other action likely to result in long-term detriment to the Company.

Treatment of dividends: There are no dividends payable to participants on unvested performance rights. 
Once performance rights have vested to fully paid ordinary shares, the participant will be entitled to 
dividends on those shares.

Sourcing of shares: The Board has discretion to purchase shares on-market or to issue new shares in 
respect of vested performance rights. The Board typically purchases shares on-market for this purpose and 
will do so for any performance rights that vest under the FY2021 LTI plan.

Retention of shares: The rules of the LTI plan do not require participants to retain any shares allocated to 
them upon vesting of performance rights. However, the Company’s Senior Executive Share Ownership Policy 
requires executive KMP to retain 25% of the shares allocated to them upon vesting of performance rights until 
they achieve the required minimum shareholding under that policy or cease to be employed by the Company.

Directors’ Report | 39

2021 Annual Report2.4  Consequences of performance on shareholder value
In considering the Group’s performance and the benefits for shareholder value, the Board has regard to the following indicators in the 
current financial year and the preceding four financial years.

Revenue
EBITDA

EBITDA %
Net profit before tax 
Net profit after tax (NPAT)
NPAT %
Net profit after tax excluding significant items

NPAT % excluding significant items
EPS (cents) 1
TSR

Opening share price 4
Closing share price 4
Dividend/Distribution 5

30 June 2021
$’000
528,649
125,936

30 June 2020
$’000
540,152
108,232

30 June 2019
$’000
660,088
147,382

30 June 2018
$’000
656,784
158,439

30 June 2017
$’000
691,021
181,170

23.8%
71,282
48,096

9.1%
48,096

9.1%
18.2
19.4%

$1.75
$2.09 3
0.00c

20.0%
38,294
25,100

4.6%
34,193

6.3%
17.69
(79.7%)

$8.60
$1.75
4.00c

22.3%
(129,475)
(91,395)

(13.8%)
73,879

11.2%
65.11
1.4%

$8.48
$8.60
7.75c

24.1%
2,519
82

0.0%
73,932

11.3%
65.16
12.4%

$7.54
$8.48
7.75c

26.2%
125,747
107,169

15.5%
107,169

15.5%
94.45
5.4%

$7.15
$7.54
7.25c

1  EPS is shown after adjustments to exclude the impact of significant or non-recurring items (both income and costs) as approved by the Board for the purposes 

of the Company’s LTI plan.

2  On 4 May 2020, the Company completed a $169.6 million equity raising. The equity raising consisted of a pro-rata accelerated non-renounceable rights issue 

and placement, resulting in the issue of 1,873,092,080 shares.

3  On 30 October 2020, the Company’s shareholders approved a one for 10 consolidation of the Company’s share capital. The consolidation was implemented 

on 2 November 2020. As a result, the number of shares on issue reduced from 2,642,105,685 to 264,214,027.

4  Opening and closing share prices and dividends per share have been adjusted for the rights issue component of the equity raising referred to in note 2 and 

the consolidation of share capital referred to in note 3 (Source: Capital IQ).

5  Dividends represent amounts paid per share prior to the equity raising and prior to the share consolidation.

2.5  Executive service contracts
The Company has entered service contracts setting out the terms of employment of each executive KMP. All service contracts are for 
an indefinite term, subject to termination by either party on up to six months’ notice. Each executive service contract provides for the 
payment of base salary and participation in the Company’s incentive plans, along with other prescribed non-monetary benefits.

2.6  Services from remuneration consultants
KPMG was engaged during the year to advise on the structure of SCA’s executive incentive plans, including the one-off FY2021 LTI plan 
using absolute TSR as the sole performance measure and the new combined executive incentive plan to be introduced in FY2022. 
KPMG did not make any remuneration recommendations (as defined in the Corporations Act). KPMG was paid $56,000 for these services.

2.7  Remuneration of Non-executive Directors
The Company enters into a letter of appointment with each Non-executive Director. The letter sets out the Board’s expectations for 
Non-executive Directors and the remuneration payable to Non-executive Directors.

The maximum annual aggregate fee pool for Non-executive Directors is $1,500,000. This was confirmed in amendments to the 
Constitution approved by shareholders at the 2020 AGM.

The Chair receives a fixed aggregate fee. Other Non-executive Directors receive a base fee for acting as a Director and additional fees 
for participation as chair or as a member of the Board’s committees. Non-executive Directors do not receive performance-based fees 
and are not entitled to retirement benefits as part of their fees.

40 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021The table below sets out the scale of fees for Non-executive Directors that applied in FY2020 and FY2021 and those that will apply in 
FY2022. The amounts shown for FY2020 and FY2021 do not take account of the temporary 10% reduction in fees between April 2020 
and September 2020 in response to the impact of COVID-19.

Base fees – Annual
Chair 1
Deputy Chair 1
Other Non-executive Directors

Committee fees – Annual
Audit & Risk Committee – Chair
Audit & Risk Committee – member
People & Culture Committee – Chair 1
People & Culture Committee – member
Digital Transformation Committee – Chair
Digital Transformation Committee – member
Nomination Committee – Chair 1
Nomination Committee – member 2

FY2020
$

273,000
176,000
136,500

23,000
15,500
23,000
15,500
–
–
16,500
11,000

FY2021 3
$

FY2022 3
$

273,000
176,000
136,500

273,000
N/a
136,500

23,000
15,500
23,000
15,500
23,000
15,500
16,500
11,000

23,000
15,500
23,000
15,500
23,000
15,500
16,500
11,000

1.  The Chair and Deputy Chair do not receive any additional fees for committee work. Accordingly, the fees set out above for Chair of the Nomination 

Committee have not been paid in any of the above years and will not be paid in FY2022.

2.  Members of the Nomination Committee waived their fees in FY2021 because the Nomination Committee did not meet during that year. The same waiver will 

apply if the Nomination Committee does not meet in FY2022.

3.  Because of the impact on the Company’s business of the COVID-19 health crisis and the lockdown measures implemented by federal, state and territory 

governments in response to the crisis, the fees paid to Non-executive Directors for the period from 1 April 2020 to 30 September 2020 were reduced by 10%. 
The above fees relate to the Board approved amounts prior to the 10% reduction.

Directors’ Report | 41

2021 Annual Report3.  Remuneration of executive KMP and Directors during the year

3.1  Total remuneration received by executive KMP in FY2021 (non-statutory disclosures)
The remuneration in the table below is aligned to the current performance period and provides an indication of alignment between the 
remuneration received in the current year and its alignment with long-term performance. The amounts in this table will not reconcile with 
those provided in the statutory disclosures in section 3.2. For example, the executive KMP table in section 3.2 discloses the value of 
LTI grants which might or might not vest in future years, while the table below discloses the value of LTI grants from previous years which 
vested in the current year.

KMP executive
Grant Blackley

Chief Executive Officer and 
Managing Director

Nick McKechnie

Chief Financial Officer

John Kelly

Chief Operating Officer

Brian Gallagher

Chief Sales Officer

Stephen Haddad

Chief Technology Officer
Dave Cameron 2

Chief Content Officer
Nikki Clarkson 3

Chief Marketing & 
Communications Officer
Annaliese van Riet 4

Chief People & Culture Officer

Total executive KMP

Year

2021

2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021

2020

2021
2020

2021
2020

Cash salary 
and fees
$

STI bonus
$

Non-
monetary
 benefits
$

Super-
annuation
 benefits
$

LTI vested 
in the year 1
$

Total
$

1,148,563

426,000

4,509

21,694

–

1,600,766

1,142,762

531,016
527,274

542,730
539,707

527,202
523,857

371,226
366,496

423,453
195,034

277,702

133,475

–
48,782

–

199,332
–

202,860
–

191,278
–

112,130
–

91,632
–

84,186

–

–
–

4,974

1,486
2,705

4,509
4,974

4,509
4,974

4,509
4,974

2,780
1,345

2,992

1,345

–
924

3,821,892
3,477,387

1,307,418
–

25,294
26,215

21,003

21,694
21,003

21,694
21,003

21,694
21,003

21,694
21,003

21,694
10,501

21,694

10,501

–
8,495

151,858
134,512

366,057

1,534,796

–
79,991

–
82,701

–
79,991

–
–

–
–

–

–

–
–

753,528
630,973

771,793
648,385

744,683
629,825

509,559
392,473

539,559
206,880

386,574

145,321

–
58,201

–
608,740

5,306,462
4,246,854

1  The LTI entitlements that vested during FY2020 were from the FY2017 LTI plan. All share-based payments were equity settled.
2  Dave Cameron was appointed as Chief Content Officer and joined the Company’s senior leadership team on 1 January 2020. He was a KMP for 

part of FY2020.

3  Nikki Clarkson was appointed as Chief Marketing & Communications Officer and joined the Company’s senior leadership team on 1 January 2020. She was 

a KMP for part of FY2020.

4  Annaliese van Riet joined the Company and the Company’s senior leadership team as Chief People & Culture Officer on 20 January 2020. She ceased 

employment with the Company on 27 March 2020. She was not a KMP in FY2021.

42 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 20213.2  Total remuneration received by Executive KMP in FY2021 (statutory disclosure)
The table below sets out the nature and amount of each major element of the remuneration of each executive KMP in 
FY2021 and FY2020.

Short-term employee benefits

Salary 
and fees
$

STI 
bonus 2
$

Non-
monetary
$

Year

Total
$

Post-
employ-
ment

Super 
contrib-
ution
$

2021

1,148,563

426,000

4,509 1,579,072

21,694

24,309

Long 
Service 
Leave 1

Termin-
ation
 benefits

$

$

–

Share-
based
 pay-
ments

Perfor-
mance 
rights 3
$

Total

$

67,194 1,692,269

2020

1,142,762

–

4,974

1,147,736

21,003

34,970

– (415,068)

788,641

2021

531,016

199,332

1,486

731,834

21,694

22,949

2020

527,274

–

2,705

529,979

21,003

20,181

2021

542,730

202,860

4,509

750,099

21,694

10,000

–

–

–

17,824

794,301

(134,391)

436,772

18,297

800,090

2020

539,707

–

4,974

544,681

21,003

11,308

– (138,347)

438,645

2021

527,202

191,278

4,509

722,989

21,694

9,580

–

17,666

771,929

Executive
Grant Blackley 

CEO and 
Managing 
Director

Nick McKechnie

Chief Financial 
Officer

John Kelly

Chief Operating 
Officer

Brian Gallagher 

2020

Chief Sales 
Officer
Stephen Haddad 2021
Chief Technology 
2020
Officer
Dave Cameron 4  2021
Chief Content 
Officer
Nikki Clarkson 5

2020

2021

523,857

–

4,974

528,831

21,003

371,226

112,130

4,509

487,865

21,694

10,611

7,116

366,496

–

4,974

371,470

21,003

6,466

423,453

91,632

2,780

517,865

21,694

1,186

195,034

–

1,345

196,379

10,501

(18,817)

277,702

84,186

2,992

364,880

21,694

16,474

– (134,394)

426,051

12,619

529,294

(28,294)

370,645

14,827

555,572

(7,618)

180,445

11,041

414,089

Perfor-
mance-
related
 propor-
tion

%

29.1

0.0

27.3

0.0

27.6

0.0

27.1

0.0

23.6

0.0

19.2

0.0

23.0

Chief 
Marketing & 
Communications 
Officer

Annaliese  
van Riet 6

Chief People & 
Culture Officer

Total 
executive KMP

2020

133,475

2021

–

2020

48,782

–

–

–

1,345

134,820

10,501

(578)

–

–

–

924

49,706

8,495

–

–

2021 3,821,892 1,307,418
–
2020 3,477,387

25,294 5,154,604
26,215 3,503,602

151,858
134,512

91,614
64,141

-
44,301

159,468 5,557,544
(867,253) 2,879,303

(9,141)

135,602

0.0

–

–

–

–

102,502

0.0

26.4
0.0

Long service leave relates to amounts accrued during the year.

1 
2  The STI bonus is for performance during the year using the criteria set out in section 2.3.1. The amount was finally determined by the Board on 17 August 2021 

after considering recommendations of the People & Culture Committee.

3  The value of the performance rights granted during the year was determined as the face value of the performance rights at the grant date. The method of 

calculating the face value of performance rights is explained in section 2.3.2. The value disclosed is the portion of the fair value of the rights recognised as an 
expense in each reporting period.

4  Dave Cameron was appointed Chief Content Officer with effect from 1 January 2020. He was an executive KMP for part of FY2020.
5  Nikki Clarkson was appointed Chief Marketing & Communications Officer with effect from 1 January 2020. She was an executive KMP for part of FY2020.
6  Annaliese van Riet joined the Company and the Company’s senior leadership team as Chief People & Culture Officer on 20 January 2020. She ceased 

employment with the Company on 27 March 2020. She was not a KMP in FY2021.

Directors’ Report | 43

–

–

–

–

–

–

–

44,301

2021 Annual Report3.3  Non-executive Directors
The table below sets out the nature and amount of each major element of the remuneration of each Non-executive Director in FY2021 
and FY2020. A Non-executive Director’s salary and fees are based on the scale set out in section 2.7 and membership of the Board’s 
committees as set out in the Directors’ Report.

Non-executive Director
Rob Murray 1 

Chair
Glen Boreham 5

Non-executive Director
Peter Bush 2 

Non-executive Director
Carole Campbell 3 

Non-executive Director
Ido Leffler 3 

Non-executive Director
Heith Mackay-Cruise 3 

Non-executive Director

Helen Nash 

Non-executive Director
Leon Pasternak 4

Non-executive Director

Melanie Willis 

Non-executive Director

Total

Short-term employee benefits

Salary 
and fees
$

248,648
145,138

170,940
156,047

53,573
245,172

115,677
–

101,979
–

101,979
–

166,511
165,617

49,559
156,713

170,625
155,821

1,179,491
1,024,508

Year

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

2021
2020

Non-
monetary
$

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

–
–

Total
$

248,648
145,138

170,940
156,047

53,573
245,172

115,677
–

101,979
–

101,979
–

166,511
165,617

49,559
156,713

170,625
155,821

1,179,491
1,024,508

Post-
employment

Super
 contribution
$

4,170
13,787

3,743
7,266

5,089
21,003

10,989
–

9,688
–

9,688
–

7,506
15,733

4,708
14,887

–
14,804

55,581
87,480

Total
$

252,818
158,925

174,683
163,313

58,662
266,175

126,666
–

111,667
–

111,667
–

174,017
181,350

54,267
171,600

170,625
170,625

1,235,072
1,111,988

1.  Rob Murray was elected by the Board as Chair on 19 August 2020.
2.  Peter Bush stood down as Chair on 19 August and retired as a Director on 30 October 2020.
3.  Carole Campbell was appointed as a Director on 1 September 2020. Ido Leffler and Heith Mackay-Cruise were elected as Directors on 30 October 2020.
4.  Leon Pasternak retired as Deputy Chair and as a Director on 30 October 2020. The Board has not appointed a Deputy Chair in his place.
5.  Glen Boreham was appointed as Chair of the newly formed Digital Transformation Committee on 1 November 2020.

44 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 20214.  Analysis of short‑term incentives included in remuneration

4.1  STI performance outcomes
The table below summarises the key performance indicators (KPIs) applicable for each KMP for FY2021.

Assessment of the goals set for executive KMP in FY2021 resulted in executive KMP being eligible to receive between 92% and 100% of 
their respective STI target opportunities. The Board exercised discretion to reduce the STI awards of all executive KMP by between 40% 
and 50%. The table below shows the outcome for each executive KMP in each STI component after this reduction.

The Board’s decision to scale back STI awards does not reflect on the effort or quality of work by executives during the year; rather, the 
Board sought to ensure STI outcomes were appropriate in the context of SCA’s overall financial performance, progress on certain strategic 
initiatives, and outcomes for SCA’s shareholders since COVID-19 began to affect SCA’s business. The Board was also mindful that, 
because of the uncertain economic environment, budget targets were set quarterly during the year and without the usual interrogation 
applied by the Board to an annual budget. The Board also noted the benefit received by SCA from the federal government’s JobKeeper 
scheme for the first half of the financial year.

Executive KMP
Grant Blackley, CEO and Managing Director

Goals

Outcomes

Profitability 
and financial 
performance (40%)

Strategy execution 
(40%)

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Design and implement new corporate strategy.

SCA’s new digital-first operating strategy was approved 
by the Board.

Implement agreed operational initiatives to 
achieve cost-out and revenue targets.

Initiatives rolled out; cost-out and revenue 
targets achieved.

Achieve an improving, meaningful and 
sustainable digital audio revenue stream.

Enhance SCA’s reputation with key external 
stakeholders including in relation to new 
corporate strategy and Board renewal. 

Partially achieved.

Achieved; including through positive results from 
investor relations survey completed by major investors.

Cultural and 
behavioural 
influences (20%)

Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Return to office plan well-executed, with enhanced 
flexibility developed through employee consultation.

Improve diversity (cognitive and identity) of 
workforce to deliver strategic objectives. Maintain 
or improve culture audit results compared to 2018.

Improved diversity in middle management ranks 
and succession planning. Strong results achieved in 
culture survey. 

20%

20%

10%

Total 50%

Nick McKechnie, Chief Financial Officer

Profitability 
and financial 
performance (40%)

Strategy execution 
(40%)

Cultural and 
behavioural 
influences (20%)

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Design and implement new corporate strategy.

Implement agreed operational initiatives to 
achieve cost-out and revenue targets.

Achieve an improving, meaningful and 
sustainable digital audio revenue stream.

Enhance SCA’s reputation with key external 
stakeholders including in relation to new 
corporate strategy and Board renewal. 

Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Improve diversity (cognitive and identity) of the 
Finance team to deliver strategic objectives. 
Maintain or improve culture audit results 
compared to 2018.

24%

23%

SCA’s new digital-first operating strategy was approved 
by the Board. Effective deployment of capital with 
technology partners to accelerate LiSTNR development.

Initiatives rolled out; cost-out and revenue targets 
achieved. Leadership of linear audio cost saving initiatives 
and finance team restructuring and task automation.

Partially achieved.

Achieved; including through positive results from 
investor relations survey completed by major investors.

Return to office plan well-executed including in Melbourne 
where COVID-19 impacts were greatest, with enhanced 
flexibility developed through employee consultation.

Finance team restructure re-allocated appropriate 
resources to business support and reporting to 
match cognitive skills. Improved diversity through key 
appointments in Melbourne and Sydney. Improved 
results achieved by finance team in culture survey. 

12%

Total 59%

Directors’ Report | 45

2021 Annual ReportExecutive KMP
John Kelly, Chief Operating Officer

Goals

Outcomes

Profitability 
and financial 
performance 
(40%)

Strategy 
execution (40%)

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Design and implement new corporate strategy.

Implement agreed operational initiatives to 
achieve cost-out and revenue targets.

24%

Led development of SCA’s new digital-first operating 
strategy for approval by the Board. Effectively 
communicated to all teams around Australia.

Initiatives rolled out; cost-out and revenue targets 
achieved. Provided project management support 
for all initiatives and led establishment of more 
diverse and skilled senior general management team 
around Australia.

Develop and implement strategies to achieve 
digital audio advertising revenue targets.

Partially achieved.

Manage transition of SCA’s TV assets to effective 
operating model post 30 June 2021.

Affiliation with Network 10 negotiated for two years 
on appropriate commercial terms and smoothly 
implemented on 1 July 2021.

23%

Cultural and 
behavioural 
influences (20%)

Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Improve diversity (cognitive and identity) of the 
General Management team to deliver strategic 
objectives. Maintain or improve culture audit 
results compared to 2018.

Led initiatives to establish consistent return to office 
plans and enhanced flexibility through employee 
consultation. Plans are readily adaptable as locations 
continue to be affected by COVID-19.

Improved diversity in senior general management team 
and middle management. Strong results achieved for the 
operations team in culture survey. 

12%

Total 59%

Brian Gallagher, Chief Sales Officer

Profitability 
and financial 
performance 
(40%)

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Strategy 
execution (40%)

Achieve annual radio and TV sales revenue 
targets.

Radio and TV sales revenue targets achieved.

Implement agreed operational initiatives 
to achieve cost-out, revenue and sales 
measurement targets.

Initiatives rolled out; cost-out and revenue targets 
achieved. Particular leadership of audience 
measurement, and regional and national sales initiatives.

Develop and implement strategies to achieve 
digital audio advertising revenue targets. 

Partially achieved. Significant growth was achieved in 
digital audio revenues compared to the prior year.

24%

21%

12%

Total 57%

Partially achieved, including through leadership of the 
Boomtown industry trade marketing initiative.

Return to office plan for sales teams well-executed, 
with enhanced flexibility developed through employee 
consultation. Innovative work practices introduced to 
support clients who continued to work remotely, while 
rebuilding and maintaining revenue.

Improved diversity in middle management ranks and 
succession planning. Strong results achieved in culture 
survey among sales teams. 

Improve agencies’ and advertisers’ 
understanding of the value of regional markets 
to achieve new business of at least 10% of gross 
regional revenue.

Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Cultural and 
behavioural 
influences (20%)

Improve diversity (cognitive and identity) of 
the Sales team to deliver strategic objectives. 
Maintain or improve culture audit results 
compared to 2018.

46 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 2021Profitability 
and financial 
performance 
(40%)

Strategy 
execution (40%)

Executive KMP
Stephen Haddad, Chief Technology Officer

Goals

Outcomes

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Ensure major outsourced transmission and TV 
playout contracts operate within budget and 
agreed service levels

Implement agreed operational initiatives to 
achieve cost-out, revenue, business process 
automation and sales platform enrichment 
targets.

Develop and implement strategies to achieve 
digital audio advertising revenue targets.

Optimise SCA’s technology set with external and 
internal stakeholders and savings of $500,000 
compared to prior year.

24%

BAI (broadcast transmission) and NPC (TV playout) 
contracts operating within service levels with positive 
relationships. Transition from Nine to Network 10 
implemented smoothly.

Initiatives rolled out; cost-out and revenue targets 
achieved. Particular leadership of business process 
automation and sales platform enrichment.

LiSTNR launched with effective sign-in and collection of 
customer data. Integrated instream advertising capability 
to enhance monetisation of LiSTNR. Established core 
reporting on app performance.

Technology strategy established. Key performance 
indicators in key functions exceed industry benchmarks. 
Major supplier contracts negotiated on appropriate 
commercial terms.

24%

Return to office plan for technology teams well-executed, 
with enhanced flexibility developed through employee 
consultation. Technology supports flexible working for 
all teams.

Cultural and 
behavioural 
influences (20%)

Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Improve diversity (cognitive and identity) of the 
Technology Services team to deliver strategic 
objectives. Maintain or improve culture audit 
results compared to 2018.

Improved diversity in Technology team, including 
addition of seven females (three in leadership team). 
Improved results achieved in culture survey among 
Technology teams. 

12%

Total 60%

Dave Cameron, Chief Content Officer

Profitability 
and financial 
performance 
(40%)

Strategy 
execution (40%)

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Design and implement a new content strategy 
to improve performance of the Hit and Triple M 
networks, including 20% improvement in 2DayFM 
Breakfast ratings and 10% improvement in Triple 
M Melbourne Breakfast. 

Partially achieved. Rebranding of metro Hit Network 
stations, establishment of Triple M Perth, and launch 
or revamping of key metro breakfast and drive shows 
have had some positive impacts but have not achieved 
targets for ratings and revenue.

24%

Implement agreed operational initiatives to 
achieve cost-out, revenue, and regional radio 
content restructure targets.

Develop and implement strategies to increase 
digital audio advertising revenue. Establish five 
new premium shows and two new shows from 
existing talent for the LiSTNR launch. Retire 
individual station apps.

Establish a sustainable portfolio of digital audio 
products and streamlined processes and 
workflows.

Initiatives rolled out; cost-out and revenue targets 
achieved. Led successful establishment of Hit Network 
Breakfast super shows in regional markets, achieving 
improved ratings, revenue and cost outcomes.

Launch of LiSTNR included 30 new premium digital 
audio offerings catering to a broad range of targeted 
audiences and advertising opportunities.

Established a new digital audio organisational structure 
with digital, news and audio production hubs, and 
extension of the music hub to deliver original music 
programming on LiSTNR.

19%

Directors’ Report | 47

2021 Annual ReportExecutive KMP
Cultural and 
behavioural 
influences (20%)

Goals
Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Improve diversity (cognitive and identity) of the 
Content team to deliver strategic objectives. 
Maintain or improve culture audit results 
compared to 2018.

Outcomes
Return to office plan for content teams well-executed, 
with enhanced flexibility developed through employee 
consultation. Radio broadcasts in all markets continued 
without interruption despite remote work challenges.

Content teams upskilled to focus on digital audio 
first. Two external female leaders joined the Content 
team, and two other females were promoted internally. 
Improved results achieved in the culture survey among 
Content teams.

12%

Total 55%

Nikki Clarkson, Chief Marketing Officer

Profitability 
and financial 
performance (40%)

Strategy execution 
(40%)

Group EBITDA and non-revenue related Group 
operating expenses compared to budget.

Quarterly targets for Group EBITDA and non-revenue 
related Group operating expenses achieved. 

Design and implement a Hit Network branding 
strategy to improve recognition and appreciation 
as measured by a National Brand Tracking 
Survey. Design and implement a Triple M 
marketing campaign to enhance brand equity as 
measured in a National Consumer Survey. Assist 
launch of new shows to deliver 20% improvement 
in 2DayFM Breakfast ratings and 10% 
improvement in Triple M Melbourne Breakfast. 

Implement agreed operational initiatives to 
achieve cost-out, revenue, and regional radio 
content restructure targets.

Ensure key suppliers and influencers understand 
SCA’s strategic objectives. Build Marketing 
team’s knowledge and effectiveness in linear 
and emerging communications, including data, 
analytics and leading marketing disciplines.

Partially achieved. Improvements achieved in Hit 
Network brand recognition and appreciation and Triple 
M brand awareness and saliency. However, targets for 
2DayFM and Triple M Melbourne Breakfast ratings were 
not achieved.

24%

Initiatives rolled out; cost-out and revenue targets 
achieved. Led marketing plan to successfully launch 
Hit Network Breakfast super shows in regional markets, 
achieving improved ratings, revenue and cost outcomes.

Everyone’s Listening trade marketing campaign 
educated advertising markets about the value of digital 
audio – and SCA’s digital audio proposition – during 
the pandemic. Independent research found SCA is 
well ahead of radio competitors in digital audio product 
attribution and leadership.

Develop and implement strategies to increase 
advertising revenue from new and existing digital 
audio assets to achieve revenue targets. 

Partially achieved. Independent research found 
LiSTNR quickly achieved healthy brand awareness. 
Tracking shows high attribution of app downloads 
to digital marketing.

19%

Cultural and 
behavioural 
influences (20%)

Ensure safe, orderly and effective return to office 
and fit-for-purpose organisational restructure.

Improve diversity (cognitive and identity) of the 
Marketing and Communications team to deliver 
strategic objectives. Maintain or improve culture 
audit results compared to 2018.

Return to office plan for Marketing teams well-executed, 
with enhanced flexibility developed through employee 
consultation. Key marketing campaigns were 
implemented in all markets without interruption 
despite remote work challenges.

Marketing teams expanded to support digital skills and 
literacy. Improved results achieved in the culture survey 
for the Marketing teams.

12%

Total 55%

48 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 20214.2  Vesting of STI awards
The table below sets out details of the short-term incentive bonus payments awarded as remuneration to executive KMP for the year.

Profitability and 
financial performance
20%
24%
24%
24%
24%
24%
24%

Short-term incentive bonus

% achieved in year

Strategy execution
20%
23%
23%
21%
24%
19%
19%

Cultural and
 behavioural influences
10%
12%
12%
12%
12%
12%
12%

KMP
Grant Blackley
Nick McKechnie
John Kelly
Brian Gallagher
Stephen Haddad
Dave Cameron
Nikki Clarkson

% forfeited 
in year 1
50%
41%
41%
43%
40%
45%
45%

1  The amounts forfeited are due to corporate and personal goals not being achieved in the year.

5.  Share‑based incentive payments
All references to rights in this section are to performance rights over fully paid ordinary shares in the Company issued under the 
Company’s LTI plan. Rights are convertible into fully paid ordinary shares in the Company on a one-for-one basis upon vesting in 
accordance with the Company’s LTI plan. There are no options on issue under the Company’s LTI plan.

5.1  Rights granted as remuneration during the year
The tables below set out details of the rights over shares granted as remuneration to each KMP under the Company’s LTI plan 
during the year.

KMP
Grant Blackley 
Nick McKechnie
John Kelly
Brian Gallagher
Stephen Haddad
Dave Cameron
Nikki Clarkson

Total

Details for performance rights granted in FY2021
Grant Date

Metric (100%)
Face value at grant date 1
Starting share price on 30 June 2020 1
Vesting date

Number of rights granted
 (Base Amount) 1
125,989
33,420
34,307
33,124
23,660
27,801
20,703

Maximum number 
of rights to vest 2
314,973
83,550
85,767
82,810
59,150
69,501
51,756

299,004

747,506

25 September 2020

Absolute TSR
$1.6230
$1.8190
30 June 2023

1  The number of rights granted, the face value of those rights and the starting share price for the purposes of calculating TSR are stated after adjustment for the 

one for 10 consolidation of the Company’s share capital implemented on 2 November 2020.

2  As explained in section 2.3.2, the number of performance rights that vests will be subject to a multiplier according to the TSR performance of the Company 
over the three-year performance period. For TSR performance of 100%, a multiplier of 2x applies so that the number of performance rights that vests will be 
double the Base Amount granted to the executive. The maximum multiplier is 2.5x for TSR performance of 150% over the three-year performance period.

All performance rights expire on the earlier of their vesting date or termination of the executive’s employment. When an executive ceases 
employment as a ‘good leaver’, the executive’s rights will typically terminate on a pro-rata basis according to the executive’s period of 
service. The rights vest at the end of the performance period specified at the time of their grant. This is 30 June 2023 for performance 
rights granted in FY2021. In addition to a continuing employment condition, vesting is conditional on the Group achieving specified 
performance hurdles. Details of the performance hurdles are included in the discussion of the LTI plan in section 2.3.2.

Directors’ Report | 49

2021 Annual Report5.2  Details of equity incentives affecting current and future remuneration
The table below sets out the vesting profiles of rights held by each executive KMP on 30 June 2021 and details of rights that vested 
during the year. At the end of the year, there were no rights that had vested and had not been exercised by conversion to fully paid 
ordinary shares.

At grant date

During FY2021

At year end

Grant 
date

Vesting 
 date

Perf 
rights 
granted 1

Perf 
rights 
value 2
$

Perf rights
 vested 
and
 exercised

Perf rights
 vested 
and
 exercised
%

Perf 
rights 
forfeited

Perf 
rights 
forfeited 
% 3

Perf 
rights
 cancelled 3

Perf 
rights
 cancelled 3
%

Perf rights 
not vested

Perf rights 
not vested
 value 2
$

Total

John Kelly

FY2021 01/7/23

Executive 
KMP

Grant 
Blackley

Nick 
McKechnie

Brian 
Gallagher

Stephen 
Haddad

Dave 
Cameron

Nikki 
Clarkson

FY2021 01/7/23

125,989 201,582

Total

FY2021 01/7/23

125,989 201,582
53,471

33,420

33,420
34,307

34,307
33,124

33,124
23,660

23,660
27,801

27,801
20,703

53,471
54,891

54,891
52,998

52,998
37,856

37,856
44,481

44,481
33,124

Total

FY2021 01/7/23

Total

FY2021 01/7/23

Total

FY2021 01/7/23

Total

FY2021 01/7/23

Total

20,703

33,124

–

–
–

–
–

–
–

–
–

–
–

–
–

–

–

–
–

–
–

–
–

–
–

–
–

–
–

–

–

–
–

–
–

–
–

–
–

–
–

–
–

–

–

–
–

–
–

–
–

–
–

–
–

–
–

–

–

–
–

–
–

–
–

–
–

–
–

–
–

–

–

–
–

–
–

–
–

–
–

–
–

–
–

–

125,989

201,582

125,989
33,420

201,852
53,471

33,420
34,307

34,307
33,124

33,124
23,660

23,660
27,801

27,801
20,703

53,471
54,891

54,891
52,998

52,998
34,856

37,856
44,481

44,481
33,124

20,703

33,124

1  The number of performance rights granted (Base Amount) is stated after adjustment for the one for 10 consolidation of the Company’s share capital 

implemented on 2 November 2020. As explained in section 2.3.2, the number of performance rights that vests will be subject to a multiplier according to the 
TSR performance of the Company over the three-year performance period. For TSR performance of 100%, a multiplier of 2x applies so that the number of 
performance rights that vests will be double the Base Amount granted to the executive. The maximum multiplier is 2.5x for TSR performance of 150% over the 
three-year performance period.

2  The value of rights granted is the fair value of rights calculated at the grant date, adjusted in the case of performance rights granted under the FY2021 LTI plan 
for the one for 10 consolidation of the Company’s share capital implemented on 2 November 2020. The total value of rights granted in the table is allocated to 
remuneration over the vesting period.

3  The number and percentage of rights forfeited during the year is the reduction from the maximum number of rights available to vest due to the performance 

criteria not being satisfied or to rights being cancelled by the Board.

5.3  Vesting of rights on 1 July 2020
Performance rights granted under the FY2018 LTI plan were due to be tested in August 2020, following approval of the Company’s 
financial report for the year ended 30 June 2020. Performance rights granted under the FY2019 and FY2020 LTI plans were due to be 
tested in subsequent years. There were two equally-weighted performance conditions for rights granted under each of these plans: the 
Company’s ROIC performance over the performance period and the Company’s EPS performance over the performance period.

Because of the impact on the Company’s business of the COVID-19 health crisis and the lockdown measures implemented by federal, 
state and territory governments in response to the crisis, the Board has cancelled all outstanding performance rights under the LTI plan.

As a result, no rights granted under the LTI plan in FY2018, FY2019 or FY2020 will vest.

6.  Payments to executives before taking office
There were no payments made during the year to any person as part of the consideration for the person taking office.

7.  Transactions with KMP

7.1  Loans to KMP
There were no loans made to KMP or their related parties during the year.

7.2  Other transactions and balances with KMP
During the year, SCA paid companies associated with each of Ido Leffler and Heith Mackay-Cruise consulting fees of $10,000. These 
fees were in consideration of consulting services provided by Ido Leffler and Heith Mackay-Cruise during September and October 2020, 
before their election as Directors of SCA at the AGM on 30 October 2020.

There were no other transactions with KMP or their related parties during the year.

50 | Directors’ Report

Southern Cross AustereoDirectors’ ReportFor the year ended 30 June 20218.  KMP shareholdings
The table below sets out the movements in shares held directly or indirectly by KMP during the year.

Received during the year

Balance 
at start 
of year

On exercise
 of LTI
 performance
 rights

Other 
changes
 during the
 year 1

Under 
STI Plan

Non-executive Directors
Rob Murray
Glen Boreham
Carole Campbell
Ido Leffler
Heith Mackay-Cruise
Helen Nash
Melanie Willis

Executives
Grant Blackley
Nick McKechnie
John Kelly
Brian Gallagher
Stephen Haddad
Dave Cameron
Nikki Clarkson

404,932
484,619
–
–
–
288,750
407,950

1,586,251

1,685,421
636,768
266,286
575,947
57,750
–
60,709
3,282,881

–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

Balance 
at end 
of year

65,167
48,462
57,250
65,800
56,380
28,875
40,796

(339,765)
(436,157)
57,250
65,800
56,380
(259,875)
(367,154)

(1,223,521)

362,730

(1,516,876)
(573,089)
(239,656)
(518,350)
(51,975)
–
(54,638)
(2,954,584)

168,545
63,679
26,630
57,597
5,775
–
6,071
328,297

1  Changes during the year include reductions in the shareholdings of KMP as a result of the one for 10 consolidation of the Company’s share capital 

implemented on 2 November 2020 following approval by shareholders at the AGM on 30 October 2020.

Auditor’s Independence Declaration
A copy of the Auditor’s Independence Declaration, as required under s307C of the Corporations Act 2001, is set out on page 52.

This report is signed in accordance with resolutions of the Directors of Southern Cross Media Group Limited.

Rob Murray 
Chairman 
Southern Cross Media Group Limited 
Sydney, Australia 
18 August 2021 

Grant Blackley
Managing Director
Southern Cross Media Group Limited
Sydney, Australia
18 August 2021

Directors’ Report | 51

2021 Annual Report 
Auditor’s Independence Declaration

Auditor’s Independence Declaration 
As lead auditor for the audit of Southern Cross Media Group Limited for the year ended 30 June 2021, 
I declare that to the best of my knowledge and belief, there have been:  

(a)

no contraventions of the auditor independence requirements of the Corporations Act 2001 in
relation to the audit; and

(b)

no contraventions of any applicable code of professional conduct in relation to the audit.

This declaration is in respect of Southern Cross Media Group Limited and the entities it controlled 
during the period. 

Trevor Johnston 
Partner 
PricewaterhouseCoopers 

Melbourne 
18 August 2021 

PricewaterhouseCoopers, ABN 52 780 433 757 
2 Riverside Quay, SOUTHBANK  VIC  3006, GPO Box 1331, MELBOURNE  VIC  3001 
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au 

Liability limited by a scheme approved under Professional Standards Legislation. 

52 | Auditor’s Independence Declaration

Southern Cross Austereo  
Consolidated Statement  
of Comprehensive Income
For the year ended 30 June 2021

Revenue from continuing operations
Revenue related expenses
Employee expenses
Program and production
Technical expenses
Promotions and marketing
Administration costs
Other income
Share of net profit of investments accounted for using the equity method

Profit before depreciation, amortisation, interest, impairment, fair value 
movements on financial derivatives and income tax expenses for the year from 
continuing operations
Depreciation and amortisation expense
Impairment of intangibles and investments
Interest expense and other borrowing costs
Interest revenue

Profit before income tax expense for the year from continuing operations
Income tax expense from continuing operations

Profit from continuing operations after income tax expense for the year 
Other comprehensive income that may be reclassified to profit or loss:
Changes to fair value of cash flow hedges, net of tax

Total comprehensive profit for the year attributable to shareholders 

Earnings per share attributable to the ordinary equity holders of the Company:
Basic earnings per share (cents)
Diluted earnings per share (cents)

Note
3

6

5
19

4
17

7

15
15

2021
$’000

528,649
(158,396)
(147,559)
(20,582)
(40,845)
(16,367)
(20,180)
 510
706

125,936
(32,770)
–
(23,201)
1,317

71,282
(23,186)

48,096

3,781

51,877

2020
$’000 
540,152
(156,704)
(176,410)
(19,080)
(36,233)
(11,481)
(33,287)
638
637

108,232
(36,589)
(6,135)
(27,888)
674

38,294
(13,194)

25,100

383

25,483

18.2
18.2

17.7
17.7

The above Consolidated Statement of Comprehensive Income should be read in conjunction with the accompanying notes. 
Comparatives have been adjusted to conform to changes in presentation in the current period, see note 1 (iii).

Consolidated Statement of Comprehensive Income | 53

2021 Annual ReportConsolidated Statement  
of Financial Position
As at 30 June 2021

Current assets
Cash and cash equivalents
Receivables
Current tax asset

Total current assets

Non-current assets
Receivables
Right-of-use assets
Investments 
Property, plant and equipment
Intangible assets

Total non-current assets

Total assets

Current liabilities
Payables
Deferred income
Provisions
Borrowings
Lease liability
Current tax liability
Derivative financial instruments

Total current liabilities

Non-current liabilities
Deferred income
Provisions
Borrowings
Lease liability
Deferred tax liability
Derivative financial instruments

Total non-current liabilities

Total liabilities

Net assets

Equity
Contributed equity
Reserves
Other equity transaction
Accumulated losses

Equity attributable to equity holders 
Non-controlling interest

Total equity

Note

11
12

12
26
19
8
9

12
12
12
17
26
7
18

12
12
17
26
7
18

16

16

2021
$’000

75,420
98,687
–

174,107

12,974
98,689
5,969
87,199
947,903

1,152,734

1,326,841

56,884
7,306
17,125
–
9,868
5,843
319

97,345

90,142
5,546
127,225
103,101
259,701
1,262

586,977

684,322

642,519

2020
$’000

271,431
84,384
5,112

360,927

13,725
122,868
5,323
96,853
948,047

1,186,816

1,547,743

34,263
8,738
13,913
25,000
6,370
–
2,353

90,637

92,013
4,687
376,703
126,581
264,096
4,629

868,709

959,346

588,397

1,542,884
3,559
(77,406)
(826,518)

642,519

–

642,519

1,540,569
(450)
(77,406)
(874,614)

588,099

298

588,397

The above Consolidated Statement of Financial Position should be read in conjunction with the accompanying notes.

54 | Consolidated Statement of Financial Position

Southern Cross AustereoConsolidated Statement  
of Changes in Equity
For the year ended 30 June 2021

2021

Total equity at 1 July 2020
Profit for the year 
Other comprehensive income

Contributed
 equity
$’000

1,540,569
–
–

Total comprehensive income

–

Share-based
 payment
 reserve
$’000

4,436
–
–

–

Other
equity
 transactions
$’000

(Accumulated 
losses)/
retained
 profits
$’000

Non-
controlling
 interest
$’000

Total
$’000

(77,406)
–
–

(874,614)
48,096
–

588,099
48,096 
3,781

–

48,096

51,877

298
–
–

–

Hedge
 reserve
$’000

(4,886)
–
3,781

3,781

Total 
equity
$’000

588,397
48,096 
3,781

51,877 

Transactions with equity 
holders in their capacity 
as equity holders:
Contributions of equity, 
net of transaction costs
Payments on maturity of 
Long Term Incentive Plan
Acquisition of remaining 
interest

2,315

–

–

2,315

–

228

–

228

–

–

–

–

–

–

–

–

–

–

–

–

2,315

228

–

2,543

–

–

2,315

228

(298)

(298)

(298)

2,245

Total equity at 30 June 2021

1,542,884

4,664

(1,105)

(77,406)

(826,518)

642,519

–

642,519

Contributed
 equity
$’000

1,379,736
–
–

–

Share-based
 payment
 reserve
$’000

5,765
–
–

–

Other
equity
 transactions
$’000

(Accumulated 
losses)/
retained
 profits
$’000

(77,406)
–
–

(868,708)
25,100
–

–

25,100

Hedge
 reserve
$’000

(5,269)
–
383

383

Non-
controlling
 interest
$’000

298
–
–

–

Total
$’000

434,118
25,100 
383

25,483

Total 
equity
$’000

434,416
25,100 
383

25,483 

160,833
–

–
–

160,833

–
(717)

(612)
–

(1,329)

4,436

–
–

–
–

–

–
–

–
–

–

–
–

160,833
(717)

(245)
(30,761)

(857)
(30,761)

(31,006)

128,498

–
–

–
–

–

160,833
(717)

(857)
(30,761)

128,498

(4,886)

(77,406)

(874,614)

588,099

298

588,397

Total equity at 30 June 2020

1,540,569

The above Consolidated Statement of Changes in Equity should be read in conjunction with the accompanying notes.

Consolidated Statement of Changes in Equity | 55

2020

Total equity at 1 July 2019
Profit for the year 
Other comprehensive income

Total comprehensive income

Transactions with equity 
holders in their capacity 
as equity holders:
Contributions of equity, net 
of transaction costs
Employee share entitlements
Payments on maturity of 
Long Term Incentive Plan
Dividends paid

2021 Annual Report 
Consolidated Statement of Cash Flows
For the year ended 30 June 2021

Cash flows from operating activities
Receipts from customers 
Payments to suppliers and employees 
Government grants received 
Interest received from external parties
Tax paid

Net cash inflows from operating activities

Cash flows from investing activities
Payments for purchase of property, plant and equipment
Payment for acquisition of subsidiary, net of cash acquired
Payments for purchase of intangibles
Disposal of investments and intangibles
Proceeds from sale of property, plant and equipment
Proceeds from sale of operations and assets
Payments for acquisitions of unlisted equity securities
Payments for acquisition of associates and joint ventures
Dividends received from equity accounted investments

Net cash flows used in investing activities

Cash flows from financing activities
Dividends paid to security holders
Proceeds from borrowings
Repayment of borrowings from external parties
Refinancing costs paid to external parties
Proceeds from issue of shares
Share issue transaction costs
Interest paid to external parties
Principal elements of lease payments

Net cash flows used in financing activities
Net increase/(decrease) in cash and cash equivalents
Cash assets at the beginning of the year

Cash assets at the end of the year

Note

2021
$’000

2020
$’000

11

548,547
(465,172)
47,418
1,317
(15,950)

116,160

(13,821)
–
(123)
–
2,481
–
(500)
–
560

(11,403)

–
–
(275,000)
–
–
–
(19,564)
(6,204)

(300,768)

(196,011)
271,431

75,420

644,850
(534,429)
10,599
674
(18,308)

103,386

(16,686)
(28,700)
(519)
134
1,944
3,220
(2,286)
(600)
580

(42,913)

(30,761)
78,000
–
(1,885)
168,578
(7,745)
(20,094)
(7,522)

178,571

239,044
32,387

271,431

The above Consolidated Statement of Cash Flows should be read in conjunction with the accompanying notes.

56 | Consolidated Statement of Cash Flows

Southern Cross AustereoFor the year ended 30 June 2021Notes to the Consolidated Financial Statements
For the year ended 30 June 2021

Key Numbers

Capital Management

Group Structure

Other

1. 

 Summary of Significant 
Accounting Policies

13. 

 Capital Management 
Objectives

19. 

 Non-Current Assets  
– Investments 

23.  Share-Based Payments

2.  Segment Information 

14. 

 Dividends Paid and 
Proposed

20.  Subsidiaries

24.   Remuneration of 

Auditors

3.  Revenue

15.  Earnings per Share

21. 

 Parent Entity Financial 
Information

25.   Related Party 

Disclosures

4.  Significant Items

16. 

 Contributed Equity and 
Reserves

22.  Business Combinations

26.   Leases and Other 
Commitments

5.  Other Income

17.  Borrowings

6.  Government Grants

18. 

 Financial Risk 
Management

27. 

 Events Occurring after 
Balance Date

28.   Other Accounting 

Policies

7. 

Income Tax Expense

8. 

 Non-Current Assets 
– Property, Plant and 
Equipment

9. 

 Non-Current Assets – 
Intangible Assets

10. 

Impairment

11.   Cash Flow Information

12. 

 Receivables, Payables, 
Deferred Income and 
Provisions

Notes to the Consolidated Financial Statements | 57

2021 Annual ReportKey Numbers

1.  Summary of Significant Accounting Policies
The principal accounting policies adopted in the preparation of these consolidated financial statements are set out below. In addition, 
significant and other accounting policies that summarise the measurement basis used and that are relevant to an understanding of the 
financial statements are provided throughout the notes to the financial statements. These policies have been consistently applied to all 
the years presented, unless otherwise stated. The financial statements are for the consolidated entity consisting of Southern Cross Media 
Group Limited (‘the Company’) and its subsidiaries (‘the Group’).

Basis of preparation
This general purpose financial report has been prepared in accordance with Australian Accounting Standards and the Corporations Act 
2001 (where applicable). The Group is a for-profit entity for the purpose of preparing the financial statements.

These financial statements have been prepared on a going concern basis. The Group has performed an assessment of its ability to 
continue as a going concern. The assessment has considered the balance sheet position, including $75.4 million of cash and cash 
equivalents at 30 June 2021; forecast performance; and the expectations that the Group will comply with its debt facility covenants. 
Based on the assessment, the Group concluded that these financial statements should be prepared on a going concern basis.

Information in respect of the parent entity in this financial report relates to Southern Cross Media Group Limited.

i)  Compliance with IFRS
Compliance with Australian Accounting Standards ensures that the financial statements and notes of the Group comply with International 
Financial Reporting Standards (‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’). Consequently, this financial 
report has also been prepared in accordance with and complies with IFRS as issued by the IASB.

ii)  Historical cost convention
These financial statements have been prepared under the historical cost convention, as modified by the revaluation of certain financial 
assets and liabilities (including derivative instruments) at fair value through profit or loss. All amounts are presented in Australian dollars, 
unless otherwise noted.

iii)  Comparative figures
Where necessary, comparatives have been adjusted to conform to changes in presentation in the current period. During the period 
management has reclassified certain expense categories as represented in the Consolidated Statement of Comprehensive Income to 
align with the way the Group manages expenses.

The following table summarises the restatement of the comparative numbers.

FY2020 Expense Categories

Broadcast 
&
 production

Employee
 expenses

Selling 
costs

Occupancy
 costs

Promotions
 & 
marketing

(93,428)

– 

(63,276)

– 

(176,410)

(12,765)
(11,855)

– 
(221)

– 
– 

– 
– 

– 

– 
– 

– 
(5,442)

– 

– 

– 
(3,371)

– 
(7,387)

– 

– 

– 
– 

(11,481)
1,132 

Admin 
costs

– 

– 

(6,315)
(21,007)

– 
(21,369)

FY2020

(156,704)

(176,410)

(19,080)
(36,233)

(11,481)
(33,287)

FY2021  
Expense  
Categories

Revenue-
related
Employee 
expenses
Program & 
production
Technical
Promotions 
and marketing
Admin costs

Total FY2020

(118,269)

(176,410)

(68,718)

(10,758)

(10,349)

(48,691)

(433,195)

 – Revenue-related – include program affiliation and licence costs, previously disclosed in broadcast and production along with 

commissions previously disclosed in selling costs.

 – Employee expenses – include salaries, wages and other employee expenses.
 – Program and production – include all remaining broadcast and production expenses with the exception of transmitter costs, now 

classified as technical.

 – Technical – include transmitter costs, playout fees, repairs and maintenance, software, electricity, distribution, and telecoms. These 

costs were previously disclosed as either broadcast and production, occupancy or admin costs.

 – Promotions and marketing – include expenses relating to promotions and marketing activities.
 – Admin costs – include bad and doubtful debts, previously classified as a selling cost and office rental, previously disclosed as an 

occupancy cost. In addition, research, electricity, distribution, software and telecoms have been removed from this category as they 
are technical in nature.

58 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 20211. 

 Summary of Significant Accounting Policies  
(continued)

Principles of consolidation
The consolidated financial statements incorporate the assets and 
liabilities of all subsidiaries of the Company as at 30 June 2021 and 
the results of all subsidiaries for the year then ended. Subsidiaries 
are all entities over which the Group has control. The Group 
controls an entity when the Group is exposed to, or has rights 
to, variable returns from its involvement with the entity and has 
the ability to affect those returns through its power to direct the 
activities of the entity. Subsidiaries are fully consolidated from the 
date on which control is transferred to the Group. The effects of all 
transactions between entities in the Group are eliminated in full.

The purchase method of accounting is used to account for the 
acquisition of subsidiaries by the Group except as follows:
 – At the time of Initial Public Offering (‘IPO’) Southern Cross Media 
Australia Holdings Pty Limited (‘SCMAHL’) was deemed to be 
the accounting acquirer of both Southern Cross Media Group 
Limited (‘SCMGL’) and Southern Cross Media Trust (‘SCMT’), 
which was neither the legal parent nor legal acquirer; and
 – This reflects the requirements of AASB 3 that in situations 

where an existing entity (SCMAHL) arranges to be acquired by 
a smaller entity (SCMGL) for the purposes of a stock exchange 
listing, the existing entity SCMAHL should be deemed to be 
the acquirer, subject to consideration of other factors such as 
management of the entities involved in the transaction and 
relative fair values of the entities involved in the transaction. 
This is commonly referred to as a reverse acquisition.

At the time of IPO, in November 2005, the reverse acquisition 
guidance of AASB 3 was applied to the Group and the cost of 
the Business Combination was deemed to be paid by SCMAHL 
to acquire SCMGL and SCMT. The cost was determined by 
reference to the fair value of the net assets of SCMGL and SCMT 
immediately prior to the Business Combination. The investment 
made by the legal parent SCMGL in SCMAHL to legally acquire 
the existing radio assets is eliminated on consolidation. In applying 
the guidance of AASB 3, this elimination results in a debit of 
$77.4 million to other equity transactions. This does not affect 
the Group’s distributable profits.

Rounding of amounts
The Company is of a kind referred to in ASIC Legislative Instrument 
2016/191, relating to the ‘rounding off’ of amounts in the Directors’ 
Report and Financial Report. Amounts have been rounded off in 
accordance with the Instrument to the nearest thousand dollars, 
unless otherwise indicated.

Critical accounting estimates and judgements
The preparation of the financial report in accordance with 
Australian Accounting Standards requires the use of certain critical 
accounting estimates. It also requires management to exercise 
judgement in the process of applying the accounting policies. 
Estimates and judgements are continually evaluated and are based 
on historical experience and other factors, including expectations 
of future events that may have a financial impact on the entity 
and that are believed to be reasonable under the circumstances. 
Management believes the estimates used in the preparation of 
the financial report are reasonable. Actual results in the future may 
differ from those reported. Judgements and estimates which are 
material to the financial report are found in the following notes:

Note 9  Non-Current Assets – Intangible Assets
Note 10 
Note 12  Receivables, Payables, Deferred Income and Provisions
Note 26  Leases and Other Commitments

Impairment

Coronavirus (COVID-19) Impact
Whilst the Group’s results were significantly impacted by COVID-19, 
it was predominantly in the first half of the financial year and there 
has been a gradual recovery in advertising markets throughout the 
year, albeit not a return to pre-pandemic levels.

As a consequence, management has:
 – Continued to evaluate areas of judgement or 

estimation uncertainty;

 – Updated its economic outlook, principally for the purposes of 
input into its expected credit losses through the application 
of forward-looking information, but also for the input into the 
impairment analysis of financial and non-financial assets classes 
and disclosures such as fair value disclosures of financial assets 
and liabilities; and

 – Reviewed public forecasts and experience from previous 
downturns for input into the impairment assessment 
of the Audio CGU.

Further judgements and estimates were required due to COVID-19 
and are detailed further in the notes to the financial statements, 
in particular: 

Note 6  Government Grants
Impairment
Note 10 
Note 12  Receivables, Payables, Deferred Income and Provisions
Note 13  Capital Management Objectives
Note 18  Financial Risk Management
Note 19  Non-Current Assets – Investments

Notes to the financial statements
Notes relating to individual line items in the financial statements 
now include accounting policy information where it is considered 
relevant to an understanding of these items, as well as information 
about critical accounting estimates and judgements. Details of 
the impact of new accounting policies and all other accounting 
policy information are disclosed at the end of the financial 
report in note 28.

Notes to the Consolidated Financial Statements | 59

2021 Annual Report2.  Segment Information
AASB 8 requires operating segments to be identified on the basis of internal reports about components of the Group that are regularly 
reviewed by the chief operating decision maker in order to allocate resources to the segments and to assess their performance.

The Group has determined operating segments are based on the information reported to the Group CEO and the Company Board of 
Directors. The Group has determined that it has two main operating segments being:
 – Audio, comprising metro and regional radio, digital and other related businesses; and
 – Television, comprising the regional television business.

Segment revenue
National revenue 1
Local revenue 2
Other 

Total revenue

Reported EBITDA 
EBITDA % of Revenue
Impairment of intangibles and 
investments
Depreciation and amortisation

Statutory EBIT/Segment Result
Financing costs
Income tax expense

Profit for the year attributable 
to shareholders

Audio

Television

Corporate

Consolidated

2021
$’000

358,465

194,959
130,466
33,040

358,465

115,021

32.1%

2020
$’000
370,546

197,766
141,756
31,024

370,546

108,509

29.3%

2021
$’000

169,627 

103,023
53,937
12,667

169,627

38,092

22.5%

2020
$’000
169,453 

95,536
60,749
13,168

169,453

23,948

14.1%

2021
$’000

557 

–
–
557

557

2020
$’000
153 

–
–
153

153

(27,177)

(24,225)

N/A

N/A

2021
$’000

528,649 

297,982
184,403
46,264

528,649

125,936

23.8%

2020
$’000
540,152 

293,302
202,505
44,345

540,152

108,232

20.0%

– 
–

–

–
– 

– 

– 
–

–

–
– 

– 

– 
–

–

–
– 

– 

– 
–

–

–
– 

– 

– 
–

–

–
– 

– 

(6,135) 
–

–

–
– 

– 

–
(32,770)

93,166

(21,884)
(23,186) 

(6,135)
(36,589)

65,508

(27,214)
(13,194) 

48,096 

25,100 

1  National revenue is sold by SCA’s national sales team who are able to sell all SCA products across all markets.
2  Local revenue is sold directly by SCA’s local sales team who are only able to sell local products specific to the particular market.

Prior year financial statements included separate disclosures for the impact of AASB 16. This is now included in the above numbers 
as management reporting also incorporates AASB 16. FY2020 comparatives have been restated accordingly.

60 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 20213.  Revenue
The profit before income tax from continuing operations included the following specific items of revenue:

Revenue from continuing operations
Sales revenue
Rental revenue

Total revenue from continuing operations

Consolidated

2021
$’000

2020
$’000

528,298
351

528,649

539,169
983

540,152

Recognition and Measurement
Revenues are recognised at fair value of the consideration received or receivable net of the amount of GST payable to the relevant 
taxation authority.

Sales revenue
Under AASB 15 Revenue from Contracts with Customers revenue is recognised when a customer obtains control of the goods or 
services. Determining the timing of the transfer of control requires judgement. The Group recognises revenue at the point the underlying 
performance obligation has been completed and control of the services or goods passes to the customer.

Revenue represents revenue earned primarily from the sale of television, radio and digital advertising airtime and related activities, 
including sponsorship and promotions.

Based on the Group being considered the principal entity in the sale of television, radio and digital advertising, revenue is recognised 
gross of rebates and agency commissions. For significant payment terms refer to note 12.

Advertising revenue is recognised at a point in time when the underlying performance obligation has been satisfied, being primarily 
when the advertisement is aired.

Sponsorship revenue is included within advertising revenue and the length of the sponsorship can vary in length of time. Revenue is 
recognised over the period to which the sponsorship relates.

Production services used to create advertising suitable for broadcast is treated as a separate performance obligation. Production 
revenue is recognised at a point in time when the Group has completed the production service, which is likely to be before the relevant 
advertising is broadcast.

Included within advertising revenue is the Australian Traffic Network (ATN) contract where revenue is recognised over time. The ATN 
contract has been deemed to contain a significant financing component. Revenue from this contract has been recalculated over the 
30-year contract period and has been grossed up to account for interest expense (for further detail refer note 12).

Within advertising revenue there is a significant contract in which the Group acts as an agent selling advertising on behalf of NBN on a 
net fee and commissions received basis. The advertising revenue from NBN is made up of fixed and variable consideration. The variable 
consideration is based on selling performance relative to audience and market share. Due to the change in television affiliation 
partnership, this contract ceased on June 2021.

The Group derives other regular sources of operating revenue including commercial production for advertisers, facility sharing revenue 
and third-party agency commissions.

4.  Significant Items
The net profit after tax includes the following items whose disclosure is relevant in explaining the financial performance of the Group. 
Significant items are those items of such a nature or size that separate disclosure will assist users to understand the financial statements.

Restructuring charges (after tax)
Impairment of investments (refer note 19)
Modification loss on refinancing (after tax)

Total significant items included in net profit after tax

2021
$’000

–
–
–

–

2020
$’000
(2,031)
(6,135)
(927)

(9,093)

Notes to the Consolidated Financial Statements | 61

2021 Annual Report5.  Other Income

Net gain from disposal of assets

Total other income

Net assets disposed
Gross cash consideration

Net gain from disposal of assets before tax

Consolidated

2021
$’000

510

510

2021
$’000

(1,971)
2,481

510

2020
$’000
638

638

2020
$’000
(1,306)
1,944

638

6.  Government Grants
As part of its response to COVID-19, in March 2020 the Australian Government announced various stimulus measures as a result of the 
economic fallout from the coronavirus lockdown.

JobKeeper
The Group determined it was eligible to receive the initial JobKeeper Payment Scheme (‘JobKeeper’) for the period April to 
September 2020.

The initial JobKeeper payments were a wage subsidy whereby employers who qualified for the stimulus received $1,500 per fortnight 
for each eligible employee who was employed by the Company during the period April 2020 to September 2020. Further to the initial 
JobKeeper wage subsidy, the scheme was extended for two further quarters, albeit at lower rates. The Group has determined that it was 
eligible to receive the first period of the extension from 28 September 2020 to 3 January 2021.

The JobKeeper extension was a two-tier wage subsidy. In the first extension quarter, employers who qualified for the stimulus received 
$1,200 per fortnight for each eligible employee, who worked for 80 hours or more in the reference period; and $750 per fortnight for 
eligible employees who worked less than 80 hours in the reference period.

The Group determined it was not eligible for the second extension period from January 2021 to March 2021.

During the year SCA received $37.1 million in JobKeeper funding, of which $31.9 million was recognised as income during this 
financial year.

PING
The Group applied and was found eligible for funding of approximately $10.3 million under the Commonwealth Government’s Public 
Interest News Gathering (PING) program.

The Group received $9.3 million in September 2020 and a further $1.0 million in June 2021 under the PING program for the period from 
September 2020 to August 2021. The PING program is a government incentive to support commercial television, radio and newspaper 
businesses in regional Australia during COVID-19.

JobKeeper and PING payments are government grants and are accounted for under AASB 120 Accounting for Government Grants and 
Disclosure of Government Assistance.

Government grants are recognised over the period of the grant at their fair value when there is reasonable assurance that the grant will be 
received, and the Group will comply with all attached conditions. The impact on the Consolidated Statement of Comprehensive Income 
is shown below.

Consolidated

2021
$’000

31,878
8,577
(188,014)

(147,559)

2020
$’000
16,059
–
(192,469)

(176,410)

JobKeeper 
PING program
Employee costs

Total employee costs after government assistance

62 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 2021Income Tax Expense

7. 
The income tax expense for the financial year differs from the amount calculated on the net result from continuing operations. The differences 
are reconciled as follows:

Income tax expense
Current tax
Current tax on profits for the year
Adjustments for current tax of prior periods

Total current tax expense

Deferred income tax
(Decrease)/increase in net deferred tax liabilities
Adjustments for deferred tax of prior periods

Total deferred tax expense

Income tax expense

Reconciliation of income tax expense to prima facie tax payable
Profit before income tax expense

Tax at the Australian tax rate of 30%
Tax effect of amounts which are not deductible/(taxable) in calculating taxable income
Impairment of investments
Share of net profits of associates

Non-deductible entertainment expenses
Other non-deductible expenses/(non-assessable income) 
Adjustments recognised in the current year in relation to prior years

Income tax expense

Deferred Taxes 

The balance comprises temporary differences attributable to:
Licences and brands
Employee benefits
Provisions
Interest rate swaps
Right-of-use assets
Lease liabilities
Deferred revenue
Other

Net balance disclosed as deferred tax liability 

Consolidated

2021
$’000

2020
$’000

26,311
594

26,905

(3,904)
185

(3,719)

23,186

71,282

21,385

–
(212)

621
613
779

11,817
2,978

14,795

2,032
(3,633)

(1,601)

13,194

38,294

11,488

1,841
(191)

900
(189)
(655)

23,186

13,194

Consolidated

2021
$’000

2020
$’000

(279,009)
5,887
1,027
474
(29,610)
33,896
2,986
4,648

(279,130)
4,900
608
2,095
(37,859)
39,885
2,497
2,908

(259,701) 

(264,096) 

For the year ended 30 June 2021, the Company had $1.6 million deferred income tax expense (2020: $0.2 million of deferred income 
tax expense) recognised directly in equity in relation to cash flow hedges, with a corresponding reduction in deferred tax assets 
(2020: liability) being recognised. There are $60.030 million available of unused tax losses on the capital account for which no deferred 
tax asset has been recognised (2020: $59.319 million). There are no other unused tax losses for which no deferred tax asset has 
been recognised.

Notes to the Consolidated Financial Statements | 63

2021 Annual Report7. 

Income Tax Expense (continued)

Recognition and Measurement
Income Tax
Income tax amounts recognised in the Group’s financial statements relate to tax paying entities within the Group and have been 
recognised in accordance with Group policy.

The income tax expense for the year is the tax payable on the current year’s taxable income based on the applicable tax rate for each 
jurisdiction adjusted by changes in deferred tax assets and liabilities attributable to temporary differences between the tax bases of 
assets and liabilities and their carrying amounts in the financial statements and adjusted by changes to unused tax losses.

Deferred Taxes
Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to apply when the assets 
are recovered or liabilities are settled, based on those tax rates which are enacted or substantively enacted for each jurisdiction. 
The relevant tax rates are applied to the cumulative amounts of deductible and taxable temporary differences to measure the 
deferred tax asset or liability.

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that future taxable 
amounts will be available to utilise those temporary differences and losses.

In determining the extent of temporary differences of assets, the carrying amount of assets is assumed to be recovered through use.

Tax Consolidated Group
The Company is the head entity of the tax consolidated group. For further information, refer note 21.

8.  Non‑Current Assets – Property, Plant and Equipment
 Land and
 Buildings 
$’000

Consolidated
2021
Cost 
Accumulated depreciation expense 

Leasehold
 Improvements
$’000

Plant and
 Equipment
$’000

Assets under
 construction
$’000

25,410
(8,620)

16,790

19,520 
147
(2,288)
(589)
–

16,790

50,605
(32,552)

18,053

255,800
(208,919)

46,881

23,142
159
(10)
(5,238)
–

18,053

49,053
8,338
(887)
(14,463)
4,840

46,881

5,475
–

5,475

5,138
5,177
–
–
(4,840)

5,475

 Land and
 Buildings 
$’000
31,598
(12,078)

Leasehold
 Improvements
$’000
50,871
(27,729)

Plant and
 Equipment
$’000
262,683
(213,630)

Assets under
 construction
$’000
5,138
–

19,520

23,142

49,053

5,138

21,252 
1,661
99
(1,822)
(1,670)
–

19,520

23,426 
2,859
–
–
(3,143)
–

23,142

54,108 
8,858
618
(368)
(18,174)
4,011

49,053

5,686 
3,463
–
–
–
(4,011)

5,138

Total
$’000

337,290
(250,091)

87,199

96,853
13,821 
(3,185)
(20,290)
–

87,199

Total
$’000
350,290
(253,437)

96,853

104,472 
16,841 
717
(2,190)
(22,987)
–

96,853

Net carrying amount 

Movement 
Net carrying amount at beginning of year 
Additions 
Disposals 
Depreciation expense 
Transfers

Net carrying amount at end of year 

Consolidated
2020
Cost 
Accumulated depreciation expense 

Net carrying amount 

Movement 
Net carrying amount at beginning of year 
Additions 
Acquisition of subsidiaries 
Disposals
Depreciation expense
Transfers 

Net carrying amount at end of year 

64 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 2021 
 
 
 
 
 
 
 
 
 
8.  Non‑Current Assets – Property, Plant and Equipment (continued)

Recognition and Measurement
Property, Plant and Equipment at Cost
Property, plant and equipment is recorded at cost less accumulated depreciation and cumulative impairment charges. Cost includes those 
costs directly attributable to bringing the assets into the location and working condition necessary for the asset to be capable of operating 
in the manner intended by management. The estimated cost of dismantling and removing infrastructure items and restoring the site on 
which the assets are located is only included in the cost of the asset to the extent that the Group has an obligation to restore the site and 
the cost of restoration is not recoverable from third parties. Additions, renewals and improvements are capitalised, while maintenance and 
repairs are expensed.

The carrying values of property, plant and equipment are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amounts may not be recoverable. An asset’s carrying amount is written down immediately to its recoverable amount if 
the asset’s carrying amount is greater than its estimated recoverable amount.

Depreciation
Land is not depreciated. Depreciation on other assets is calculated on a straight-line basis to amortise the cost of the asset over its 
estimated useful life.

Estimates of remaining useful life are made on a regular basis for all assets, with annual reassessments for major items. The expected 
useful life of property, plant and equipment is as follows:

Buildings
Leasehold improvements
Network equipment

25 – 50 years
3 – 16 years
2 – 10 years

Communication equipment
Other plant and equipment
Leased plant and equipment

3 – 5 years
2 – 20 years
2 – 20 years

Notes to the Consolidated Financial Statements | 65

2021 Annual Report9.  Non‑Current Assets – Intangible Assets

Consolidated
2021
Cost 
Accumulated impairment expense 
Accumulated amortisation expense

Net carrying amount 

Movement 
Net carrying amount at beginning of year 
Additions 
Amortisation expense

Net carrying amount at end of year 

Consolidated
2020
Cost 
Accumulated impairment expense 
Accumulated amortisation expense

Net carrying amount 

Movement 
Net carrying amount at beginning of year 
Additions 
Acquisition of subsidiaries
Amortisation expense

Net carrying amount at end of year 

Broadcasting
 Licences
$’000

Brands and
 Tradenames
$’000

Customer
 Contracts 
$’000

 Goodwill 
$’000

362,088
(352,129)
–

1,502,031
(630,331)
–

9,959

871,700

9,959
–
–

9,959

871,700
–
–

871,700

90,156
(24,848)
–

65,308

65,185
123
–

65,308

3,577
–
(2,641)

936

1,203
–
(267)

936

 Goodwill 
$’000
362,088
(352,129)
–

Broadcasting
 Licences
$’000
1,502,031
(630,331)
–

Brands and
 Tradenames
$’000
90,033
(24,848)
–

Customer
 Contracts 
$’000
3,577
–
(2,374)

Total
$’000

1,957,852
(1,007,308)
(2,641)

947,903

948,047
123
(267)

947,903

Total
$’000
1,957,729
(1,007,308)
(2,374)

9,959

871,700

65,185

1,203

948,047

–
–
9,959
–

9,959

852,893
400
18,407
–

871,700

65,067
118
–
–

65,185

–
–
1,337
(134)

917,960
518
29,703
(134)

1,203

948,047

Goodwill and intangible assets with indefinite useful lives
The Group tests at least annually whether goodwill and intangible assets with indefinite useful lives have suffered any impairment, and 
when there is an indication of impairment. The tests incorporate assumptions regarding future events which may or may not occur, resulting 
in the need for future revisions of estimates. There are also judgements involved in determination of cash generating units (‘CGUs’).

Key Judgement
Useful Life
A summary of the useful lives of intangible assets is as follows:

Commercial Television/Radio Broadcasting Licences 
Brands and Tradenames 

Indefinite
Indefinite

Licences 
Television and radio licences are initially recognised at cost. Analogue licences are renewable for a minimal cost every five years 
under provisions within the Broadcasting Services Act. Digital licences attach to the analogue licences and renew automatically. The 
Directors understand that the revocation of a commercial television or radio licence has never occurred in Australia and have no 
reason to believe the licences have a finite life. During the year, the free-to-air commercial television and radio broadcasting licences 
have been assessed to have indefinite useful lives.

Brands
Brands are initially recognised at cost. The brands have been assessed to have indefinite useful lives. The Group’s brands operate in 
established markets with limited restrictions and are expected to continue to complement the Group’s media initiatives. On this basis, 
the Directors have determined that brands have indefinite lives as there is no foreseeable limit to the period over which the assets are 
expected to generate net cash inflows.

66 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 2021 
 
 
 
 
 
 
10.  Impairment

Impairment tests for licences, tradenames, brands and goodwill

a) 
The value of licences, tradenames, brands and goodwill is allocated to the Group’s cash generating units (‘CGUs’), identified as being 
Audio and Television. As the indefinite lived intangible assets relating to the Television CGU were fully impaired in the year ended 30 June 
2019, and no indicator of impairment has been identified for the remaining assets based on the Television CGU’s performance for FY2021 
relative to its remaining carrying value, no impairment test was performed on the Television CGU at 30 June 2021.

The recoverable amount of the Audio CGU at 30 June 2021 and 30 June 2020 was determined based on the fair value less costs of 
disposal (‘FVLCD’) discounted cash flow model utilising probability weighted scenarios.

Allocation of goodwill and other intangible assets

Consolidated
2021
Goodwill allocated to CGU
Indefinite lived intangible assets allocated to CGU 
Finite lived intangible assets allocated to CGU

Total goodwill, finite and indefinite lived intangible assets

Consolidated
2020
Goodwill allocated to CGU
Indefinite lived intangible assets allocated to CGU 
Finite lived intangible assets allocated to CGU

Total goodwill, finite and indefinite lived intangible assets

Audio CGU
$’000

9,959
937,008
936

947,903

Audio CGU
$’000
9,959
936,885
1,203

948,047

Television 
CGU
$’000

–
–
–

–

Television 
CGU
$’000
–
–
–

Total
$’000

9,959
937,008
936

947,903

Total
$’000
9,959
936,885
1,203

–

948,047

b)  Key assumptions used
30 June 2021
The FVLCD calculations used cash flow projections based on the 2022 Board approved financial budgets extended over the subsequent 
four-year period (‘Forecast Period’) and applied a terminal value calculation using estimated growth rates approved by the Board for 
the business relevant to the Audio CGU. In determining appropriate growth rates to apply to the Forecast Period and to the terminal 
calculation, the Group considered forecast reports from independent media experts and publicly available broker reports as well as 
internal Company data and assumptions. In respect of the Audio CGU the market growth rates did not exceed the independent forecast 
reports. The discount rate used is based on a range provided by an independent expert and reflects specific risks relating to the Audio 
CGU in Australia.

The Group considered three scenarios: the Base case; Lower case; and Upper case and applied a probability weighting to each scenario 
as outlined below to determine a recoverable amount. The key assumptions under each scenario are as follows:

Extent and duration of audio market recovery

Long-term growth rate

Discount rate (post-tax)

Growth in digital audio revenues – 5 year CAGR

Metro market share – Year 5

Probability weighting

Lower case
To 80% of CPI adjusted 
FY2019 revenue base by 
FY2025

Base case
To 85% of CPI adjusted 
FY2019 revenue base by 
FY2024

Upper case
To 90% of CPI adjusted 
FY2019 revenue base by 
FY2023

(0.5)%

8.5%

23%

27%

1.0%

8.5%

41%

29%

2.0%

8.55%

58%

30%

10% – lower case 
considered equally as 
likely as upper case

80% – base case 
considered most likely 
outcome

10% – upper case 
considered equally as 
likely as lower case

The market capitalisation of the Group at 30 June 2021 was $552 million, which represented a $91 million deficiency against the net 
assets of $643 million. The Group considered reasons for this difference and concluded the recoverable amount resulting from the FVLCD 
methodology is appropriate in supporting the carrying value of the Audio CGU.

Notes to the Consolidated Financial Statements | 67

2021 Annual Report10.  Impairment (continued)

b)  Key assumptions used (continued)
30 June 2020
The FVLCD calculations used cash flow projections based on internal forecasts for the FY2021 and FY2022 years, extended over the 
subsequent three-year period (‘Forecast Period’) and applied a terminal value calculation using estimated growth rates approved by 
the Board for the business relevant to the Audio CGU. In the current environment the Group has used a large range of data, including 
publicly available broker reports and economic forecasts, and internal Company data in determining appropriate growth rates to apply to 
the Forecast Period and to the terminal calculation. The discount rate used is based on a range provided by an independent expert and 
reflects specific risks relating to the Audio CGU in Australia.

The Group considered three scenarios: the Base case; Lower case; and Upper case and applied a probability weighting to each scenario 
as outlined below to determine a recoverable amount. The key assumptions under each scenario are as follows:

Extent and duration of audio market recovery

Long-term growth rate

Discount rate (post-tax)

Growth in digital audio revenues – 5 year CAGR

Metro market share – Year 5

Probability weighting

Lower case
To 85% of CPI adjusted 
FY2019 revenue base by 
FY2025

Base case
To 90% of CPI adjusted 
FY2019 revenue base by 
FY2024

Upper case
To 90% of CPI adjusted 
FY2019 revenue base by 
FY2023

1.00%

9.15%

15.1%

28%

2.00%

9.15%

31.5%

30%

2.00%

9.15%

47.5%

31%

20% – lower case 
considered equally as 
likely as upper case

60% – base case 
considered most likely 
outcome

20% – upper case 
considered equally as 
likely as lower case

Impact of a reasonably possible change in key assumptions

c) 
Audio CGU
Sensitivity

The recoverable amount of the Audio CGU exceeds its carrying value by $165 million. A variation in certain key assumptions used to 
determine the FVLCD would result in a change in the recoverable amount of the Audio CGU. The assumptions in the lower case scenario 
for 30 June 2021 described above are a reasonably possible change in assumptions, which together would lead to an impairment of 
$258 million. The following reasonably possible changes in a key assumption would result in a recoverable amount (as derived on a 
probability weighted basis) lower than the carrying value to the extent shown below:

Sensitivity
Increase in post-tax discount rate from 8.5% to 10.5%
Decrease in extent of recovery to FY2019 in both the Base 
and Upper cases

Reasonable 
Change in 
variable 
%
2.0%

Impact of change 
on Audio CGU
 carrying value
$ million 
(20)

Change in variable
 required to reduce
 headroom to zero
%
1.7%

(5.0)%

(38)

(3.8)%

68 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202111.  Cash Flow Information

a)  Reconciliation of Profit after Income Tax to Net Cash Inflow from Operating Activities

Profit after income tax
Impairment of intangibles and investments
Depreciation and amortisation
Net gain from disposal of assets
Share of associate profit 
Interest expense and other borrowing costs included in financing activities 
Share-based payments

Change in operating assets and liabilities:
(Increase)/decrease in receivables
Decrease in deferred taxes (net of tax movement in hedge reserve)
Increase/(decrease) in payables (excluding interest expense classified as financing activities)
(Decrease)/increase in deferred income
Increase/ (decrease) in provision for income tax
Increase/(decrease) in provisions

Net cash inflows from operating activities

b)  Net debt reconciliation

Cash and liquid investments
Borrowings – repayable within one year
Borrowings – repayable after one year

Net debt

Cash and liquid investments
Gross debt – variable interest rates

Net debt

Consolidated

2021
$’000

48,096
–
32,770
(510)
(706)
23,201
228

(14,876)
(3,718)
25,380
(8,732)
10,956
4,071

116,160

2020
$’000
25,100
6,135
36,589
(638)
(637)
27,888
(1,329)

36,137
(818)
(22,125)
7,699
(3,586)
(7,029)

103,386

Consolidated

2021
$’000

75,420
–
(128,000)

(52,580)

75,420
(128,000)

2020
$’000
271,431
(25,000)
(378,000)

(131,569)
271,431
(403,000)

(52,580)

(131,569)

Notes to the Consolidated Financial Statements | 69

2021 Annual Report11.  Cash Flow Information (continued)

c)  Reconciliation of movements of liabilities to cash flows arising from financing activities

Balance as at at 1 July 2019
Adoption of AASB 16 Leases
Proceeds from borrowings
Refinancing costs
Payment for leases

Changes from financing activities

Other Changes
Finance costs 
Amortisation of borrowing costs
Addition of leases
Remeasurement of leases
Disposal of transmission site leases
Acquisition of leases

Subtotal of other changes

Balance as at 30 June 2020
Repayment of borrowings
Payment for leases

Changes from financing activities

Other Changes 
Finance costs 
Amortisation of borrowing costs
Addition of leases
Options not exercised
Other remeasurements

Subtotal of other changes

Balance as at 30 June 2021

d)  Cash and cash equivalents

Current
Cash at bank and on hand
Term deposits

Consolidated

Bank Loans
$’000

(323,524)
–
(78,000)
1,885
–

Lease
 Liabilities
$’000

–
(154,080)
–
–
14,475

(76,115)

(139,605)

–
(2,064)
–
–
–
–

(2,064)

(401,703)
275,000
–

(6,953)
–
(14,197)
(7,983)
37,568
(1,781)

6,654

(132,951)
–
13,353

(126,703)

(119,598)

–
(522)
–
–
–

(522)

(6,874)
–
(2,130)
16,034
(401)

6,629

(127,225)

(112,969)

Consolidated

2021
$’000

75,420
–

75,420

2020
$’000

121,432
149,999

271,431

Recognition and measurement
For the purpose of presentation in the statement of cash flows, cash and cash equivalents includes cash on hand, deposits held at 
call with financial institutions, other short-term, highly liquid investments with original maturities of three months or less that are readily 
convertible to known amounts of cash and which are subject to an insignificant risk of changes in value, and bank overdrafts. Bank 
overdrafts are shown within borrowings in current liabilities in the balance sheet.

70 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 2021Consolidated

2021
$’000

85,744
9,813
3,130

98,687

2020
$’000

65,772
8,902
9,710

84,384

Consolidated

2021
$’000

292
12,495
187

12,974

2020
$’000

150
13,166
409

13,725

Total
$’000

87,310
(1,566)

85,744

Total
$’000

70,713
(4,941)

65,772

12.  Receivables, Payables, Deferred Income and Provisions

a)  Receivables

Current
Trade receivables
Prepayments
Other 

Non-current
Refundable deposits
Prepayments
Other

The carrying amounts of the non-current receivables approximate their fair value.

Ageing analysis of trade receivables
The tables below summarise the ageing analysis of trade receivables as at 30 June.

Consolidated
As at 30 June 2021
Expected loss rate
Trade receivables
Expected credit losses (‘ECL’)

Trade receivables net of ECL

Consolidated
As at 30 June 2020
Expected loss rate
Trade receivables
Expected credit losses (‘ECL’)

Trade receivables net of ECL

Current –
not past due
$’000

Past due –  

up to 60 days
$’000

Past due –
60 – 90 days
$’000

Past due –
>90 days
$’000

0.9%
79,898
(731)

79,167

3.0%
5,704
(171)

5,533

30.0%
950
(285)

665

50.0%
758
(379)

379

Current –
not past due
$’000
5.0%
63,353
(3,221)

Past due –
up to 60 days
$’000
5.0%
3,830
(192)

Past due –
60 – 90 days
$’000
30.0%
1,182
(354)

Past due –
>90 days
$’000
50.0%
2,348
(1,174)

60,132

3,638

828

1,174

The Group has recognised bad debts during the year ended 30 June 2021 of $153,095 (2020: $470,720). The Group applies a simplified 
model of recognising lifetime expected credit losses immediately upon recognition. The expected loss rates are historically based on 
the payment profile of sales over a period of three years before the end of the current period. Historical loss rates have been adjusted 
to reflect current and forward-looking information on macroeconomic factors affecting the ability of customers to settle the receivables. 
The amount of the loss allowance is recognised in profit or loss. Where a debt is known to be uncollectible, it is considered a bad debt 
and written off.

On 30 June 2020, given the impact of the COVID-19 pandemic on customers, it was expected that the situation was likely to deteriorate 
in FY2021 and impact on the collectability of the receivables at that date. Therefore, management applied higher weightings of expected 
credit losses (‘ECL’) to overdue debt.

Since that date, the collections have held up throughout FY2021 and the Group has experienced very few delinquent debts. 
Consequently, SCA has reduced the weightings of expected losses on debts up to 60 days past due. This has led to a reduction in the 
ECL provision to $1.566 million (2020: $4.941 million).

Notes to the Consolidated Financial Statements | 71

2021 Annual Report12.  Receivables, Payables, Deferred Income and Provisions (continued)

Recognition and Measurement
Trade Receivables
Trade receivables are recognised at fair value, being the original invoice amount and subsequently measured at amortised cost less ECL 
provision. Generally, credit terms are for 30 days from date of invoice or 45 days for an accredited agency.

b)  Prepayments
On 2 September 2019, the Group paid $15 million to Broadcast Australia for the outsourcing of the Group’s transmission services which 
is being recognised as an expense over a 15-year period.

Current
Broadcast Australia transmitter services
Other 

Non-current
Broadcast Australia transmitter services 

c)  Payables

Current
Trade creditors
GST payable 
Accruals and other payables

2021
$’000

1,027
8,786

9,813

12,495

12,495

2020
$’000

1,000
7,902

8,902

13,166

13,166

Consolidated

2021
$’000

10,780
2,107
43,997

56,884

2020
$’000

5,245
2,107
26,911

34,263

Recognition and Measurement
Trade Creditors, Accruals and Other Payables
These amounts represent liabilities for goods and services provided to the Group prior to the end of the financial year and which are 
unpaid. The amounts are unsecured and are usually paid within 30 days of recognition.

d)  Deferred income

Current
Deferred income

Non-current
Deferred income

72 | Notes to the Consolidated Financial Statements

Consolidated

2021
$’000

7,306

7,306

Consolidated

2021
$’000

90,142

90,142

2020
$’000

8,738

8,738

2020
$’000

92,013

92,013

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202112.  Receivables, Payables, Deferred Income and Provisions (continued)

Recognition and Measurement
Deferred Income
In 2016, the Group entered into a long-term contract with Australian Traffic Network (ATN) for it to provide traffic reports for broadcast 
on Southern Cross Austereo (SCA) radio stations. SCA received payment of $100 million from ATN in return for its stations broadcasting 
advertising tags provided by ATN attached to news and traffic reports. The contract has a term of 20 years, with an option for ATN to 
extend it by a further ten years. The $100 million payment has been recorded on the balance sheet under ‘Deferred Income’ and will be 
released to the Income Statement over a 30-year period, unless the contract ends after 20 years at which point the remaining balance will 
be recognised as revenue in year 20. This treatment will match the receipt of future broadcasting services, airtime and traffic management 
services that the Group is required to provide over the life of the contract.

ATN revenue recognised that was included in the deferred income balance at the beginning of the period was $7.1 million. The ATN 
revenue recognised of $7.1 million (2020: $5.1 million) has been offset by the recognition of $5.4 million (2020: $5.5 million) in interest 
expense as the unwind of discounting.

In addition to the payment received from ATN, deferred income represents government grants received and income invoiced in advance. 
Government grants relating to costs are deferred and recognised in profit or loss over the period necessary to match them with the costs 
that they are intended to compensate. Government grants relating to the purchase of property, plant and equipment are deferred and 
recognised in profit or loss on a straight-line basis over the expected useful lives of the related assets.

e)  Provisions

Current
Employee benefits
Lease provisions

Non-current
Employee benefits
Lease provisions

Movements in current and non-current provisions, other than provisions for employee benefits, are set out below:

Balance at the beginning of the financial year 
Additional provisions made in the period, including increases to existing provisions
Amounts used during the period
Amount transferred to Right-of-use assets (refer note 26)
Unused amounts reversed during the period

Balance at the end of the financial year

Consolidated

2021
$’000

17,125
–

17,125

Consolidated

2021
$’000

2,715
2,831

5,546

Consolidated

2021
$’000

2,047
805
–
–
(21)

2,831

2020
$’000

13,892
21

13,913

2020
$’000

2,661
2,026

4,687

2020
$’000
6,529
1,316
(1,648)
(3,617)
(533)

2,047

Notes to the Consolidated Financial Statements | 73

2021 Annual Report12.   Receivables, Payables, Deferred Income and Provisions (continued)

Recognition and Measurement
Provisions
A provision is recognised when there is a legal, equitable or constructive obligation as a result of a past event and it is probable that a 
future sacrifice of economic benefits will be required to settle the obligation, the timing or amount of which is uncertain.

Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering 
the class of obligations as a whole. A provision is recognised even if the likelihood of an outflow with respect to any one item included in 
the same class of obligations may be small.

Provisions are measured at the present value of management’s best estimate of the expenditure required to settle the present obligation 
at the balance sheet date. The discount rate used to determine the present value reflects current market estimates of the time value of 
money and the risks specific to the liability. The increase in the provision due to the passage of time is recognised as interest expense.

Wages and salaries, leave and other entitlements
Liabilities for unpaid salaries, salary related costs and provisions for annual leave are recorded in the Consolidated Statement of Financial 
Position at the salary rates which are expected to be paid when the liability is settled. Provisions for long service leave and other long-
term benefits are recognised at the present value of expected future payments to be made. In determining this amount, consideration 
is given to expected future salary levels and employee service histories. Expected future payments are discounted to their net present 
value using high quality corporate bond rates with terms that match as closely as possible to the expected future cash flows.

Onerous Contracts
A provision for onerous contracts is recognised when the expected benefits to be derived by the Group from a contract are lower than the 
unavoidable costs of meeting the obligation under the contract. The provision is measured at the lower of the cost of fulfilling the contract 
and any compensation or penalties arising from the failure to fulfil it.

Lease Provisions
The provision comprises of the makegood provisions included in lease agreements for which the Group has a legal or constructive 
obligation. The present value of the estimated costs of dismantling and removing the asset and restoring the site is recognised as a 
provision. At each reporting date, the liability is remeasured in line with changes in discount rates, estimated cash flows and the timing 
of those cash flows.

74 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 2021Capital Management

13.  Capital Management Objectives
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, so that it can continue 
to provide appropriate returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce 
the cost of capital.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, maintain a fully 
underwritten dividend reinvestment plan, return capital to shareholders, issue new shares, buy back existing shares or sell assets to 
reduce debt. The Group has taken measures to reduce net debt and leverage is now below 1.0 times. The following outlines the capital 
management policies that are currently in place for the Group:

Dividend Policy
Dividend Payout Ratio
The Group has a policy to distribute between 65-85% of underlying financial year Net Profit After Tax. However, on 6 April 2020, the 
Group announced the cancellation of the interim dividend to maximise liquidity in response to the business impacts of the COVID-19 
pandemic. No final dividend was paid for the year ended 30 June 2020 and no interim dividend was paid in FY2021. On 24 February 
2021, the Group announced it will recommence dividends with the payment of a final dividend for the year ended 30 June 2021, payable 
in October 2021.

Dividend Reinvestment Plan (‘DRP’)
The Group operates a DRP whereby shareholders can elect to receive their dividends by way of receiving shares in the Company instead 
of cash. The Company can elect to either issue new shares, or to buy shares on-market. The DRP has been suspended since the 2016 
interim dividend.

Further details on the Group’s dividends are outlined in note 14.

Debt Facilities
Syndicated Debt Facility
At 30 June 2021 the Group had a $250 million (2020: $460 million) revolving three-year Syndicated Facility Agreement (‘SFA’) expiring on 
8 January 2023. This facility is used as core debt for the Group and may be paid down and redrawn in accordance with the SFA.

Covenants
For the duration of the SFA the Banking Group, being Southern Cross Austereo Pty Ltd and its subsidiaries, has a maximum leverage ratio 
covenant of 3.5 times and a minimum interest cover ratio of 3.0 times. However, in response to the adverse business impacts of COVID-19, 
an amendment was agreed with the syndicate to increase the maximum leverage ratio covenant to 4.5 times for the periods from 30 June 
2020 through to 30 June 2021. In addition, the leverage ratio and interest cover ratio at 31 December 2020 was calculated on a quarter 
two FY2021 annualised basis, instead of the customary trailing 12-month basis. As at 30 June 2021, the leverage ratio was 0.43 times, and 
the interest cover ratio was 15.62 times.

Further details on the Group’s debt facilities are outlined in note 17.

Property, Plant and Equipment and Intangibles
The capital expenditure for 2021 was $13.820 million (2020: $17.558 million).

Further details on the Group’s fixed assets are outlined in note 8.

Notes to the Consolidated Financial Statements | 75

2021 Annual Report14.  Dividends Paid and Proposed

The dividends were paid as follows: 
Interim dividend paid for the half year ended 31 December 2020/2019 – fully franked at the tax rate of 30%
Final dividend paid for the year ended 30 June 2020/2019 – fully franked at the tax rate of 30%

Dividends paid in cash or satisfied by the issue of shares under the dividend reinvestment plan 
were as follows:
Paid in cash

Interim dividend paid for the half year ended 31 December
Final dividend paid for the year ended 30 June

Consolidated

2021
$’000

2020
$’000

–
30,761
30,761

30,761

30,761

Cents per
 share
–
4.00

4.00

–
–
–

–
–

Cents per
 share

–
–

–

The Group has $170.5 million of franking credits at 30 June 2021 (2020: $169.0 million).

Provision is made for the amount of any dividend declared, being appropriately authorised and no longer at the discretion of the 
Company, on or before the end of the financial year but not distributed at the end of the reporting period.

On 6 April 2020, the Group announced the cancellation of the interim dividend to maximise liquidity in response to the business impacts 
of the COVID-19 pandemic. No final dividend was paid for the year ended 30 June 2020 and no interim dividend was paid in FY2021.

Since the end of the financial year the Directors have declared the payment of a final 2021 ordinary dividend of $13.2 million (5 cents per 
fully paid share) out of ‘Retained Profits – 2016 reserve’, ‘Retained Profits – 2017 reserve’ and ‘Retained Profits – 2018 reserve’ to fully 
utilise those reserves and the remainder to be paid out of ‘Retained Profits – 2019 reserve’. This dividend will be paid on 1 October 2021 
by the Company.

76 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202115.  Earnings per Share

Continuing Operations
Profit attributable to shareholders from continuing operations ($’000)
Profit attributable to shareholders from continuing operations excluding significant items ($’000)
Weighted average number of shares used as the denominator in calculating basic earnings per share 
(shares, ’000)
Weighted average number of ordinary shares and potential ordinary shares used as the denominator 
in calculating diluted earnings per share (shares, ’000)
Basic earnings per share (cents per share)
Diluted earnings per share (cents per share)

Excluding significant items (refer note 4)
Basic earnings per share excluding significant items (cents per share)
Diluted earnings per share excluding significant items (cents per share)

Dividends paid/proposed for the year as a % of NPAT

Consolidated

2021
$’000

48,096
48,096

2020
$’000
(Restated)

25,100
34,193

264,214

141,872

264,922
18.20
18.15

18.20
18.15 
27.5%

141,872
17.69
17.69

24.10
24.10 

0.0%

On 6 November 2020 the Group announced completion of the one for 10 share consolidation which was approved by shareholders at the 
AGM on 30 October 2020. Comparatives have been adjusted accordingly.

Recognition and Measurement
Basic earnings per share
Basic earnings per share is calculated by dividing the profit or loss attributable to equity holders of the Company, excluding any costs 
of servicing equity other than ordinary shares, by the weighted average number of shares outstanding during the financial year.

Diluted earnings per share
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the after income 
tax effect of interest and other financing costs associated with dilutive potential shares and the weighted average number of shares 
assumed to have been issued for no consideration in relation to dilutive potential shares.

16.  Contributed Equity and Reserves

Ordinary shares 

Contributed equity

On issue at the beginning of the financial year
Share Issue – Institutional
Share Issue – Retail
Less transaction costs arising on share issue
One for 10 share consolidation
Contributions of equity, net of transaction costs

On issue at the end of the financial year

Consolidated

2021
$’000
1,542,884

2020
$’000
1,540,569

1,542,884

1,540,569

Consolidated

Consolidated

2021
$’000

1,540,569
–
–
–
–
2,315
1,542,884

2020
$’000
1,379,736
148,914
19,664
(7,745)
–
–

1,540,569

2021
Number of
 securities
’000

2,642,106
–
–
–
(2,377,892)
–
264,214

2020
Number of
 securities
’000
769,014
1,601,598
271,494
–
–
–

2,642,106

On 6 November 2020 the Group announced completion of the one for 10 share consolidation which was approved by shareholders at the 
AGM on 30 October 2020.

Notes to the Consolidated Financial Statements | 77

2021 Annual Report16.  Contributed Equity and Reserves (continued)

Ordinary shares in Southern Cross Media Group Limited
Ordinary shares entitle the holder to participate in distributions and the proceeds on winding up of the Company in proportion to the 
number of and amounts paid on the shares held.

On a show of hands, each shareholder present in person and each other person present as a proxy has one vote and upon a poll, 
each share is entitled to one vote.

Ordinary shares have no par value, and the Company does not have a limited amount of authorised capital.

On 6 April 2020 the Group launched a fully underwritten $169 million equity raising. The equity raising was undertaken through the issue 
of new fully paid ordinary shares via a fully underwritten:
 – placement to institutional and sophisticated investors to raise approximately $47 million; and
 – entitlement offer of approximately $121 million at a ratio of 1.75 new shares for every 1 existing fully paid ordinary shares held by eligible 

shareholders on the record date.

The entitlement offer consisted of an accelerated institutional component of approximately $102 million and a retail component 
of approximately $19 million.

The offer price for the placement and the entitlement offer was $0.09 per share.

New shares issued under the equity raising rank equally with existing shares as at their date of issue.

Employee share entitlements
The Group operates an LTI plan for its senior executives. Information relating to the employee share entitlements, including details 
of shares issued under the scheme, is set out in the Remuneration Report.

Nature and purpose of reserves
a)  Share-based payments reserve
The share-based payments reserve is used to recognise the fair value of future potential shares to be issued to employees for no 
consideration in respect of performance rights offered under the Long-term Incentive Plan. During the year no performance rights vested 
(2020: 694,939) and, allowing for the one for 10 share consolidations, 427,861 (2020: 2,142,305) performance rights have been granted. 
In the current year $228,186 has been recognised as an expense (2020: $716,748 benefit) in the Statement of Comprehensive Income 
as the fair value of potential shares to be issued.

Because of the impact on the Company’s business from the COVID-19 health crisis and the lockdown measures implemented by federal, 
state and territory governments in response to the crisis, in FY2020 the Board cancelled all outstanding performance rights under the 
LTI plan, up to and including the rights granted during FY2020.

b)  Hedge reserve
The hedge reserve is used to record gains or losses on a hedging instrument in a cash flow hedge that are recognised in Other 
Comprehensive Income. Amounts are reclassified to the Statement of Comprehensive Income when the associated hedged transaction 
affects profit or loss.

c)  Reverse Acquisition Reserve
As described in note 1, there is a reverse acquisition reserve of $77.406 million (2020: $77.406 million) in connection with the 
IPO of the Group.

78 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202117.  Borrowings

a)  Total interest bearing liabilities

Current secured borrowings
Bank facilities

Total secured current interest bearing liabilities

Non-current secured borrowings
Bank facilities
Borrowing costs

Total secured non-current interest bearing liabilities

Total current and non-current borrowings

Consolidated

2021
$’000

–

–

2020
$’000

25,000

25,000

Consolidated

2021
$’000

2020
$’000

128,000
(775)

127,225

127,225

378,000
(1,297)

376,703

401,703

For all non-current borrowings, the carrying amount approximates fair value in the balance sheet. Of the $0.775 million of borrowing costs, 
$0.508 million (2020: $0.521 million) will unwind during the year ending 30 June 2022.

b) 

Interest expense

Interest expense and other borrowing costs
External banks

Termination of swaps

AASB 15 – Revenue from customers with contracts interest expense 

AASB 16 – Lease interest expense
Amortisation of borrowing costs

Consolidated

2021
$’000

9,199

1,177

5,429

6,874
522

2020
$’000

13,350

–

5,521

6,953
2,064

Total interest expense and other borrowing costs

23,201

27,888

c)  Bank facilities and assets pledged as security
The $250 million debt facilities (2020: $460 million) of the Banking Group are secured by a fixed and floating charge over the assets and 
undertakings of the Banking Group and its wholly owned subsidiaries and also by a mortgage over shares in Southern Cross Austereo Pty 
Ltd. The facility matures on 8 January 2023 and has an average variable interest rate of 1.28% (2020: 1.69%). The facility is denominated in 
Australian dollars.

There are certain financial and non-financial covenants which are required to be met by subsidiaries in the Group. One of these covenants 
is an undertaking that the subsidiary is in compliance with the requirements of the facility before any amount may be distributed to the 
benefit of the ultimate parent entity, Southern Cross Media Group Limited. There is a prohibition on paying dividends whilst the enhanced 
covenant headroom provided by the lending group remains in place. Covenant testing dates fall at 30 June and 31 December each year 
until the facility maturity date. The final covenant testing date with a leverage covenant at 4.5 times was 30 June 2021. At 30 June 2021, 
the Group complied with all the covenants.

Notes to the Consolidated Financial Statements | 79

2021 Annual Report17.  Borrowings (continued)

c)  Bank facilities and assets pledged as security (continued)
The carrying amounts of assets pledged as security by Southern Cross Austereo Pty Ltd for current and non-current borrowings are:

Current assets
Floating charge
Cash and cash equivalents
Receivables

Total current assets pledged as security

Non-current assets
Floating charge
Receivables
Investments accounted for using the equity method
Property, plant and equipment
Intangible assets

Total non-current assets pledged as security

Total assets pledged as security

Consolidated

2021
$’000

2020
$’000

75,311
95,577

170,888

271,378
94,528

365,906

12,974
4,271
87,199
947,903

1,052,347

1,223,235

410
4,125
96,853
948,047

1,049,435

1,415,341

Recognition and Measurement
Borrowings
Borrowings are initially recognised at fair value, net of transaction costs incurred. Transaction costs that have been paid or accrued for 
prior to the drawdown of debt are classified as prepayments. Borrowings are subsequently measured at amortised cost. Any difference 
between the proceeds (net of transaction costs) and the redemption amount is recognised in profit or loss over the period of the 
borrowings using the effective interest method. Borrowings are classified as current liabilities unless the Group has an unconditional 
right to defer settlement of the liability for at least 12 months after the balance sheet date.

Borrowing costs
Borrowing costs are expensed over the life of the facility to which they relate.

80 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202118.  Financial Risk Management
The Group’s activities expose it to a variety of financial risks: market risk (the Group’s main exposure to market risk is interest rate risk), 
liquidity risk and cash flow interest rate risk. Under normal circumstances there is a relatively low level of credit risk on receivables that 
is managed by careful business practices, however following the adverse economic impact of the COVID-19 pandemic on the Group’s 
customers this remains a heightened risk (refer to note 12). The Group’s overall risk management program focuses on the unpredictability 
of financial markets and seeks to minimise potential adverse effects on the financial performance of the Group. The Group uses derivative 
financial instruments such as interest rate swaps to hedge certain risk exposures.

The Risk Management Policy is carried out by management under policies approved by the Board. Senior management of the Group 
identify, quantify and qualify financial risks as part of developing and implementing the risk management process. The Risk Management 
Policy is a written document approved by the Board that outlines the financial risk management process to be adopted by management. 
Specific financial risks that have been identified by the Group are interest rate risk and liquidity risk.

a) 
Interest rate risk
Nature of interest rate risk
Interest rate risk is the Group’s exposure to the risk that interest rates move in a way that adversely affects the ability of the Group to pay 
its interest rate commitments. The Group’s interest rate risk arises from long-term borrowings which are taken out at variable interest rates 
and therefore expose the Group to a cash flow risk.

Interest rate risk management
Whilst there is no formal policy in place mandating hedging levels, it is considered by the Board regularly and SCA has historically 
hedged the interest rate risk by taking out floating to fixed rate swaps on the majority of its drawn debt. Such interest rate swaps have the 
economic effect of converting borrowings from variable rates to fixed rates. Generally, the Group raises long-term borrowings at variable 
rates and swaps them into fixed rates that are lower than those available if the Group borrowed at fixed rates directly. Under the interest 
rate swaps, the Group agrees with other parties to exchange, at specified intervals (quarterly), the difference between fixed contract rates 
and variable rate interest amounts calculated by reference to the agreed notional principal amounts.

Exposure and sensitivity to interest rate risk
External borrowings of the Group currently bear an average variable interest rate of 1.29% (2020: 1.69%). In 2017 the Group entered into 
$200 million of interest rate swap contracts under which it is obliged to receive interest at variable rates and pay interest at fixed rates 
starting in January 2018 at an average fixed rate of 2.43%. These interest rate swap contracts expired in January 2021. In 2018 the Group 
entered into $100 million of interest rate swap contracts under which it is obliged to receive interest at variable rates and pay interest at 
fixed rates starting in January 2018 at an average fixed rate of 2.25%. On 8 April 2021, the Group terminated $72 million of these swaps 
at a cost of $1.178 million. The remaining $28 million interest rate swap contracts will expire in January 2022. In 2020 the Group entered 
into $100 million of interest rate swap contracts under which it is obliged to receive interest at variable rates and pay interest at fixed rates 
starting in January 2021 at an average fixed rate of 1.04%. These interest rate swap contracts will expire in January 2023.

Details on how the Group accounts for the interest rate swap contracts as cash flow hedges is disclosed in note 28.

Derivative financial instruments

Interest rate swap contracts – current liability
Interest rate swap contracts – non-current liability

Total derivative financial instruments

Consolidated

2021
$’000

319
1,262
1,581

2020
$’000
2,353
4,629

6,982

Swaps currently in place cover 100% (2020 – approximately 74%) of the variable loan principal outstanding. The fixed interest rates of 
the swaps range between 1.0% and 2.3% (2020 – 1.0% and 2.4%) and the variable rates on the loans are 1.20% (2020 – 1.55%) above the 
3 months bank bill rate, which at the end of the reporting period was 0.1% (2020 – 0.2%).

The swap contracts require settlement of net interest receivable or payable every three months. The settlement dates coincide with the 
dates on which interest is payable on the underlying debt.

Notes to the Consolidated Financial Statements | 81

2021 Annual Report18.  Financial Risk Management (continued)

Interest rate risk (continued)

a) 
Effects of hedge accounting on the financial position and performance
The effects of the interest rate swaps on the Group’s financial position and performance are as follows:

Carrying amount (liability)
Notional
Maturity date
2021
2022
2023
Hedge ratio
Change in fair value of outstanding hedging instruments since 1 July
Change in value of hedged item used to determine hedge effectiveness
Weighted average hedged rate for the year

Consolidated

2021
$’000

1,581
128,000

–
28,000
100,000
1:1
(311)
311
2.09%

2020
$’000
6,982
400,000

200,000
100,000
100,000
1:1
(4,103)
4,103
2.37%

Hedging reserve
The Group’s hedging reserve disclosed in the Statement of Changes in Equity relate to the following hedging instruments:

Opening balance 1 July 2019
Add: Change in fair value of hedging instrument recognised in OCI for the year
Less: reclassified from OCI to profit or loss
Less: Deferred tax

Closing balance 30 June 2020
Add: Change in fair value of hedging instrument recognised in OCI for the year
Less: reclassified from OCI to profit or loss
Less: Deferred tax

Closing balance 30 June 2021

Hedge Reserve for 
Interest rate swaps
$’000

(5,269)
(4,102)
4,649
(164)

(4,886)
(311)
5,713
(1,621)
(1,105)

82 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202118.  Financial Risk Management (continued)

Interest rate risk (continued)

a) 
Interest rate swap contracts
The contracts require settlement of net interest receivable or payable and are timed to coincide with the approximate dates on which 
interest is payable on the underlying debt.

These interest rate swaps are cash flow hedges as they satisfy the requirements for hedge accounting. Any change in fair value of the 
interest rate swaps is taken to the hedge reserve in equity.

In assessing interest rate risk, management has assumed a +/- 25 basis points movement (2020: +/- 25 basis points) in the relevant interest 
rates at 30 June 2020 for financial assets and liabilities denominated in Australian Dollars (‘AUD’). The following table illustrates the impact 
on profit or loss with no impact directly on equity for the Group.

Consolidated
AUD exposures 

2021
Cash at bank
Interest rate swaps
Borrowings

2020
Cash at bank
Interest rate swaps
Borrowings

Carrying 
Value
$’000

75,420
(1,581)
(128,000)

271,431
(6,982)
(403,000)

Impact on post-tax profits
Increase/(decrease)
+/- 25 basis points

Impact on reserves
Increase/(decrease) 
+/- 25 basis points

$’000

$’000

$’000

$’000

+25

132
201
(224)

+25
475
525
(705)

-25

(132)
(201)
224

-25
(475)
(525)
705

+25

–
414
–

+25
–
1,022
–

-25

–
(416)
–

-25
–
(1,036)
–

b)  Liquidity risk
Nature of liquidity risk
Liquidity risk is the risk of an entity encountering difficulty in meeting obligations associated with financial liabilities.

Liquidity risk management
Prudent liquidity risk management implies maintaining sufficient cash, the availability of funding through an adequate amount of committed 
credit facilities and the ability to close out market positions. The Group and Company have a liquidity management policy which manages 
liquidity risk by monitoring the stability of funding, surplus cash or near cash assets, anticipated cash in and outflows and exposure to 
connected parties. Following the adverse economic impact of the COVID-19 pandemic on its operations, in FY2020 the Group raised 
$168.6 million in an equity raising and agreed an amendment to the Group’s debt facility with the banking syndicate to increase the maximum 
leverage ratio covenant to ensure compliance with the banking covenants and maintain liquidity requirements (refer note 14), as part of a range 
of actions to help strengthen its financial position. In FY2021 the Group’s financial position improved further, with net debt reducing by 60.0% 
on 2020 to finish the year at $52.6 million and the Group’s key leverage ratio improved to 0.43 times, down from 1.24 times in June 2020.

Exposure and sensitivity
Financing arrangements
Unrestricted access was available at balance date to the following lines of credit:

Consolidated
As at 30 June 2021
Line of credit value 
Used at balance date 

Unused at balance date 

Consolidated
As at 30 June 2020
Line of credit value 
Used at balance date 

Unused at balance date 

 Bank 
facilities 
$’000

Working 
capital facility
$’000

250,000
(128,000)

122,000

7,000
(6,088)

912

 Bank 
facilities 
$’000
460,000
(403,000)

Working 
capital facility
$’000
7,000
(6,031)

57,000

969

Total 
facilities
$’000

257,000
(134,088)

122,912

Total 
facilities
$’000
467,000
(409,031)

57,969

The $250 million debt facility for the Group matures on 8 January 2023. The Group’s bank facilities are denominated in Australian dollars 
as at 30 June 2021 and 30 June 2020.

Notes to the Consolidated Financial Statements | 83

2021 Annual Report18.  Financial Risk Management (continued)

b)  Liquidity risk (continued)
Undiscounted future cash flows
The tables below summarise the maturity profile of the financial liabilities as at 30 June based on contractual undiscounted repayment 
obligations. Repayments which are subject to notice are treated as if notice were given immediately.

Consolidated
As at 30 June 2021
Borrowings – Principal
Interest cash flows 1 
Derivative financial 
instruments 2
Payables 3
Lease liabilities

Total

Consolidated
As at 30 June 2020
Borrowings – Principal
Interest cash flows 1 
Derivative financial 
instruments 2
Payables 3
Lease liabilities

Less than 
1 year
$’000

–
3,689

456
53,897
13,873
71,915

Less than
1 year
$’000
25,000
11,858

3,336
39,011
13,351

1-2 years
$’000

128,000
1,686

1,478
–
11,297
142,461

1-2 years
$’000
–
8,730

3,552
–
14,464

–
–

–
–
10,718
10,718

2-3 years
$’000
378,000
4,006

1,526
–
14,826

2-3 years
$’000

3-5 years
$’000

Greater than 
5 years
$’000

Total
contractual
cash flows
$’000

128,000
5,375

1,934
53,897
167,586
356,792

Total
contractual
cash flows
$’000
403,000
24,594

–
–

–
–
20,717
20,717

–
–

–
–
110,981
110,981

3-5 years
$’000
–
–

Greater than 
5 years
$’000
–
–

–
–
28,097

28,097

–
–
121,804

8,414
39,011
192,542

Carrying
amount
liabilities
 $’000

128,000
N/A

1,581
56,884
112,969
299,434

Carrying
amount
liabilities
$’000
401,703
N/A

6,982
34,263
132,951

Total

92,556

26,746

398,358

121,804

667,561

575,899

1  Calculated using a weighted average variable interest rate. Interest cash flows includes interest on principal borrowings, swap interest and the commitment 

fee on the Syndicated Facility Agreement.

2  The fair value of financial instruments that are not traded in an active market is determined using valuation techniques. The Group uses a variety of methods 
and makes assumptions that are based on market conditions existing at the end of each reporting period. The fair value of interest rate swaps are calculated 
as the present value of the estimated future cash flows and are included in level 2 under derivative financial instruments. The total fair value of derivatives 
used for hedging is $1.581 million (2020: $6.982 million).

3  The payables balance excludes interest payable as the cash flows are included in ‘Interest cash flows’ above and excludes GST payable as this is not a 

financial liability.

84 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 2021Group Structure

19.  Non‑Current Assets – Investments

a) 

Investments accounted for using the Equity Method

Carrying amount at the beginning of the financial year
Share of profit after income tax
Acquisition of associates and joint ventures
Dividends
Impairment of associates and joint ventures

Total Investments accounted for using the Equity Method

b)  Financial assets at fair value through profit or loss

Carrying amount at the beginning of the financial year
Acquisition of unlisted equity securities
Impairment of unlisted equity securities

Total Financial assets at fair value through profit or loss

Total Investments

Consolidated

2021
$’000

4,945
706
–
(560)
–

5,091

Consolidated

2021
$’000

378
500
–
878

5,969

2020
$’000
9,015
637
600
(1,080)
(4,227)

4,945

2020
$’000
–
2,286
(1,908)

378

5,323

The Group invests in a small number of entities that operate in adjacent sectors and which have products or technologies that the Group 
views as complementary to its own strategy. These entities are small businesses usually with high growth but in the early stages of their 
life-cycle. The economic impacts of the COVID-19 pandemic have the potential to adversely impact the ability of these businesses to 
continue to grow and to access further capital as required. This led to the Group’s assessment that their recoverable amounts were less 
than their carrying values, which resulted in impairments in FY2020. Due to the improving economic situation no further impairments were 
considered appropriate in FY2021.

20.  Subsidiaries
The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries:

Name of entity
SCM No 1 Limited (SCM1)
Southern Cross Media Australia Holdings Pty Limited (SCMAHL)
Southern Cross Media Group Investments Pty Ltd (SCMGI)
Southern Cross Austereo Pty Limited (SCAPL) and controlled entities

Country of
 incorporation
Australia
Australia
Australia
Australia

Class of
 shares/units
Ordinary
Ordinary
Ordinary
Ordinary

Effective
 ownership
 interest
2021
100%
100%
100%
100%

Effective
 ownership
 interest
2020
100%
100%
100%
100%

The proportion of ownership interest is equal to the proportion of voting power held unless otherwise indicated.

Recognition and Measurement
Subsidiaries
Subsidiaries are those entities over which the Group has the power to govern the financial and operating policies, generally 
accompanying a shareholding of more than one-half of voting rights. Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group. The existence and effect of potential voting rights that are currently exercisable or convertible are considered 
when assessing whether the Group controls another entity.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group. Where control of an entity is obtained 
during a financial year, its results are included in the Statement of Comprehensive Income from the date on which control commences. 
Where control of an entity ceases during a financial year, its results are included for that part of the year during which control existed.

Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated.

Non-controlling interests in the results and equity of subsidiaries are shown separately in the consolidated Statements of Comprehensive 
Income and Statements of Financial Position respectively.

Notes to the Consolidated Financial Statements | 85

2021 Annual Report21.  Parent Entity Financial Information

a)  Summary financial information
The following aggregate amounts are disclosed in respect of the parent entity, Southern Cross Media Group Limited:

Statement of Financial Position
Current assets
Non-current assets

Total assets
Current liabilities

Total liabilities

Net assets

Issued capital
Reserves
Accumulated losses – 2014 reserve
Accumulated losses – 2015 H2 reserve
Retained profits – 2016 reserve
Retained profits – 2017 reserve
Retained profits – 2018 reserve
Retained profits – 2019 reserve
Retained profits – 2020 reserve
Accumulated losses – 2021 reserve

Total equity

Profit/(Loss) for the year

Total comprehensive income

Southern Cross Media 
Group Limited

2021
$’000

3,218
806,137

809,355
7,520

7,520

801,835

1,445,295
4,665
(96,805)
(323,833)
4,996
2,534
1,943
63,428
55,054
(355,442)

801,835

(355,442)

(355,442)

2020
$’000
5,165
1,150,504

1,155,669
935

935

1,154,734

1,442,981
4,436
(96,805)
(323,833)
4,996
2,534
1,943
63,428
55,054
–

1,154,734

55,297

55,297

During the year, the parent entity recorded an impairment of $345.0 million due to a reduction in the recoverable amount of the 
investment in a subsidiary determined using fair value less costs of disposal. 

86 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202121.  Parent Entity Financial Information (continued)

b)  Guarantees entered into by the parent entity
The parent entity has not provided any financial guarantees in respect of bank overdrafts and loans of subsidiaries as at 30 June 2021 
(2020: nil). The parent entity has not given any unsecured guarantees at 30 June 2021 (2020: nil).

c)  Contingent liabilities of the parent entity
The parent entity did not have any contingent liabilities as at 30 June 2021 (30 June 2020: nil).

d)  Contractual commitments for the acquisition of property, plant or equipment
As at 30 June 2021, the parent entity had no contractual commitments (30 June 2020: nil).

Recognition and Measurement
Parent entity financial information
The financial information for the parent entity has been prepared on the same basis as the consolidated financial statements except:

Investments in subsidiaries, associates and joint venture entities

i) 
Investments in subsidiaries are accounted for at cost in the financial statements of the Company, less any impairment charges.

ii)  Tax consolidation legislation
The Company and its wholly owned Australian controlled entities have implemented the tax consolidation legislation as of 
23 November 2005.

The Company is the head entity of the tax consolidated group. Members of the Group have entered into a tax sharing agreement in order 
to allocate income tax expense to the wholly owned subsidiaries on a stand-alone basis. The tax sharing arrangement provides for the 
allocation of income tax liabilities between the entities should the head entity default on its tax payment obligations. The possibility of 
such a default is considered remote at the date of this report.

Members of the tax consolidated group have entered into a tax funding agreement. The Group has applied the group allocation approach 
in determining the appropriate amount of current taxes to allocate to members of the tax consolidated group. The tax funding agreement 
provides for each member of the tax consolidated group to pay a tax equivalent amount to or from the parent in accordance with their 
notional current tax liability or current tax asset. Such amounts are reflected in amounts receivable from or payable to the parent company 
in their accounts and are settled as soon as practicable after lodgement of the consolidated return and payment of the tax liability.

22.  Business Combinations

Acquisition of Redwave Media in FY2020
On 18 October 2019, the Group announced it would acquire 100% of the Western Australian regional radio business of Seven West Media 
Group Limited (Redwave Media) to expand its Audio business, for a total cost of $28.3 million payable in cash. Control on the Redwave 
Media acquisition passed on 31 December 2019.

The Group estimates that if the acquisition had arisen on 1 July 2019, the Group’s revenues and profit after tax in FY2020 would have been 
$4.8 million and $1.1 million greater respectively.

On 1 May 2020, the Group sold the Bunbury Broadcasting licence it acquired through the acquisition of Redwave Media for its fair value 
of $3.2 million. The licence was required to be divested under an undertaking to the Australian Communication and Media Authority.

Notes to the Consolidated Financial Statements | 87

2021 Annual ReportOther Notes to the Financial Statements

23.  Share‑Based Payments
The Company operates a long-term incentive plan for Executive KMP and certain senior executives. The share-based payment expense 
for the year ended 30 June 2021 was $228,186 (2020: $716,748 benefit).

The following table reconciles the performance rights outstanding at the beginning and end of the year:

Number of performance rights
Balance at beginning of the year
Granted during the year
One for 10 share consolidation
Exercised during the year
Forfeited during the year
Cancelled during the year

Balance at end of year

Vested and exercisable at end of the year

2021

–
4,278,492
(3,850,631)
–
–
–

427,861

2020
5,793,896
2,142,305
–
–
(1,349,550)
(6,586,651)

–

–

694,939

Recognition and Measurement
Share-based compensation benefits are provided to employees via certain Employee Agreements. Information relating to these 
Agreements is set out in the Remuneration Report. The fair value of entitlements granted is recognised as an employee benefit expense 
with a corresponding increase in equity. The fair value is measured at grant date and recognised as an expense over the period during 
which the employees become unconditionally entitled to the shares.

Because of the impact on the Company’s business from the COVID-19 health crisis and the lockdown measures implemented by federal, 
state and territory governments in response to the crisis, in FY2020 the Board cancelled all outstanding performance rights under the 
LTI plan, including those issued during FY2020. In cancelling the FY2018, FY2019 and FY2020 LTI plans, potential future forfeitures were 
included in determining the amount that should be recognised immediately.

The fair value of the performance rights issued during FY2021 was determined using a Monte Carlo Simulation model for the Absolute 
Total Shareholder Return performance rights, with the following inputs:

Grant date

Grant date share price
Fair value at grant date
Exercise price
Dividend yield
Risk free interest rate
Expected volatility

25 September 2020

$0.15
$0.064
Nil
3.115%
0.31%
61.647%

The fair value at grant date of the securities granted is adjusted to reflect any market vesting conditions but excludes the impact of 
any non-market vesting conditions (for example, profitability and sales growth targets). Non-market vesting conditions are included in 
assumptions about the number of shares that are expected to be issued. At each balance sheet date, the entity revises its estimate of the 
number of shares that are expected to be issued. The employee benefit expense recognised each period takes into account the most 
recent estimate. The impact of the revision to original estimates, if any, is recognised in profit or loss with a corresponding adjustment to 
equity. Where the terms of the share-based payment entitlement are modified in the favour of the employee, the changes are reflected 
when determining the impact on profit or loss.

88 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202124.  Remuneration of Auditors

a) Audit and other assurance services
PricewaterhouseCoopers Australian firm:
Statutory audit and review of financial reports
Other assurance services
Regulatory returns

Total remuneration for audit and other assurance services
b) Taxation services
PricewaterhouseCoopers Australian firm:
Tax services

Total remuneration for taxation services
c) Other services 
PricewaterhouseCoopers Australian firm:
Debt advisory
Other

Total remuneration for other services

Total

Consolidated

2021
$

2020
$

734,155
10,000
27,455

771,610

738,780
47,422
26,925

813,127

–

–

–

–

15,000
58,100

73,100

137,700
–

137,700

844,710

950,827

The Group may decide to employ the auditor on assignments additional to their statutory audit duties where the auditor’s expertise and 
experience with the Company and/or the Group are important.

The Board has considered the position and, in accordance with the advice received from the Audit & Risk Committee, is satisfied that the 
provision of the non-audit services is compatible with the general standard of independence for auditors imposed by the Corporations 
Act 2001. The Directors are satisfied that the provision of non-audit services by the auditor did not compromise the auditor independence 
requirements of the Corporations Act 2001 for the following reasons:
 – all non-audit services have been reviewed by the Audit & Risk Committee to ensure they do not impact the impartiality and objectivity 

of the auditor; and

 – none of the services undermine the general principles relating to auditor independence as set out in APES 110: Code of Ethics for 
Professional Accountants, including reviewing or auditing the auditor’s own work, acting in a management or a decision-making 
capacity for the Company, acting as advocate for the Company or jointly sharing economic risk and rewards.

Notes to the Consolidated Financial Statements | 89

2021 Annual Report25.  Related Party Disclosures
Balances and transactions between the Company and its subsidiaries, which are related parties of the Company, have been eliminated on 
consolidation and are not disclosed in this note. Details of transactions between the Group and other related parties are disclosed below.

a)  KMP
During the year, no KMP of the Company or the Group has received or become entitled to receive any benefit because of a contract made 
by the Group with a KMP or with a firm of which a KMP is a member, or with an entity in which the KMP has a substantial interest except on 
terms set out in the governing documents of the Group or as disclosed in this financial report.

The aggregate compensation of KMP of the Group is set out below:

Short-term employee benefits
Post-employment benefits
Other long-term benefits
Termination payments
Share-based payments

Consolidated

2021
$

6,348,915
207,441
91,614
–
159,468

2020
$
4,528,110
221,992
64,141
44,301
(867,253)

6,807,438

3,991,291

Note: Changes to KMP during the year can be found in the Remuneration Report.

The number of ordinary shares in the Company held during the financial year by KMP of the Company and Group, including their 
personally related parties, are set out in the Remuneration Report in the Directors’ Report. There were no loans made to or other 
transactions with KMP during the year (2020: nil).

b)  Subsidiaries and Associates
Ownership interests in subsidiaries are set out in note 20. Details of interests in associates and distributions received from associates are 
disclosed in note 19. Details of loans due from associates are disclosed in note 12.

90 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202126.  Leases and Other Commitments

Capital commitments
Commitments for the acquisition of plant and equipment contracted for at the reporting date but not 
recognised as liabilities are payable as follows:
Within one year

Consolidated

2021
$’000

2020
$’000

467

467

272

272

Leases
From 1 July 2019, the Group recognised right-of-use assets for these leases, except for short-term and low value leases.

The Group leases various premises, IT equipment and vehicles. Premises typically have initial rental periods of five to 10 years, with 
options, exercisable by the Group, for periods extending the total lease period up to 30 years. Other leases are typically for less 
than four years.

Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions.

Extension options are included in a number of property leases across the Group, which provide flexibility in terms of managing the assets 
used in the Group’s operations. The extension options are exercisable by the Group, which applies judgement to determine whether 
these options are reasonably certain or not. Extension and termination options have been included in all property leases across the Group 
except those that are surplus to the Group’s operational requirements.

The Group sub-leases buildings under an operating lease and rent revenue is recorded as income in the profit or loss on a straight-line basis.

As with all property leases in its portfolio, the Group assumes that extension options in leases will be exercised and therefore included 
in the calculations for the lease liability and ROU asset. During the year a decision was made to relocate one of our Metropolitan offices, 
hence the option on the current property lease was not exercised. This led to a $16.0 million reduction in lease liability, $15.2 million 
reduction in ROU assets and a gain of $0.8 million. A further 11 property leases were renegotiated during the year resulting in net lease 
liability and ROU remeasurements of $0.4 million and gain on lease disposal of $0.4 million.

On the 5 May 2021 the Group signed a lease for a new office. Although the Group has entered into a new lease, under AASB 16 Leases the 
lease liability and consequent ROU asset are not recognised until the tenant has access to the building for the purposes of fit-out. As this 
was not the case on 30 June 2021, the lease has not been accounted for in the Statement of Financial Position. The total commitment 
under this lease including future option periods totals $43 million.

a)  Amounts Recognised in the Consolidated Statement of Comprehensive Income
The Consolidated Statement of Comprehensive income shows the following amounts relating to leases:

Depreciation charge of right-of-use assets
Premises
Transmission sites
IT equipment
Vehicles

 Interest expense on lease liabilities

2021
$’000

9,924
–
1,471
217

11,612

6,874

2020
$’000

10,443
1,237
1,700
289

13,669

6,953

Notes to the Consolidated Financial Statements | 91

2021 Annual Report26.  Leases and Other Commitments (continued)

b)  Amounts Recognised in the Consolidated Statement of Financial Position
The Consolidated Statement of Financial Position includes the following amounts relating to leases:

Lease liabilities as at 30 June 2021:

Lease Liabilities
Current
Non-current

Total lease liabilities

The associated right-of-use assets as at 30 June 2021 by asset class:

Premises
Transmission sites
IT Equipment
Vehicles

Total right-of-use assets

30 June 2021
$’000

9,868
103,101

112,969

30 June 2020
$’000
6,370
126,581

132,951

30 June 2021
$’000

94,673
–
3,428
588

98,689

30 June 2020
$’000
114,456
1,721
5,786
905

122,868

At 30 June 2021, the total cash outflow for leases was $13.4 million (2020: $14.5 million) and additions to the right-of-use asset was 
$2.1 million (2020: $14.2 million), excluding acquisition leases.

Rental contracts may contain both lease and non-lease components. The Group allocates the consideration in the contract to the lease 
and non-lease components based on their relative stand-alone prices.

27.  Events Occurring after Balance Date
No matters or circumstances have arisen since the end of the financial year that have significantly affected, or may significantly affect, 
the operations, results of operations or state of affairs of the Group in subsequent accounting periods.

28.  Other Accounting Policies

Defined contribution scheme
The Group operates a defined contribution scheme. The defined contribution scheme comprises fixed contributions made by the Group 
with the Group’s legal or constructive obligation being limited to these contributions. Contributions to the defined contribution scheme 
are recognised as an expense as they become payable. Prepaid contributions are recognised in the Statement of Financial Position as an 
asset to the extent that a cash refund or a reduction in the future payments is available. The defined contribution plan expense for the year 
was $13.5 million (2020: $14.3 million) and is included in employee expenses.

Derivative financial instruments
The Group enters into interest rate swap agreements to manage its financial risks. Derivatives are initially recognised at fair value 
at the date a derivative contract is entered into and are subsequently remeasured to their fair value. The method of recognising the 
resulting gain or loss depends on whether the derivative is designated as a hedging instrument and if so, the nature of the item being 
hedged. The Group may have derivative financial instruments which are economic hedges, but do not satisfy the requirements of hedge 
accounting. Gains or losses from changes in fair value of these economic hedges are taken through profit or loss.

If the derivative financial instrument meets the hedge accounting requirements, the Group designates the derivatives as either (1) hedges 
of the fair value of recognised assets or liabilities or a firm commitment (fair value hedge); or (2) hedges of highly probable forecast 
transactions (cash flow hedge). The Group documents at the inception of the transaction the relationship between hedging instruments 
and hedged items, as well as its risk management objective and strategy for undertaking various hedge transactions. The Group also 
documents its assessments, both at hedge inception and on an ongoing basis, of whether the derivatives that are used in hedging 
transactions have been and will continue to be highly effective in offsetting changes in fair values or cash flows of hedged items.

The fair values of over-the-counter derivatives are determined using valuation techniques adopted by the Directors with assumptions that 
are based on market conditions existing at each balance sheet date. The fair values of interest rate swaps are calculated as the present 
values of the estimated future cash flows.

92 | Notes to the Consolidated Financial Statements

Southern Cross AustereoNotes to the Consolidated Financial StatementsFor the year ended 30 June 202128.  Other Accounting Policies (continued)

Hedge accounting
The Group designated interest rates swaps as cash flow hedges 
and has applied hedge accounting from this date.

The Group documents the relationship between hedging 
instruments and hedged items, as well as its risk management 
objective and strategy for undertaking the hedge transactions. 
The Group also documents its assessment, both at hedge 
inception and on an ongoing basis, of whether the derivatives that 
are used in hedging transactions have been and will continue to be 
highly effective in offsetting changes in cash flows of hedged items.

The fair values of derivative financial instruments used for hedging 
purposes are presented within the balance sheet. Movements in 
the hedging reserve are shown within the Statement of Changes 
in Equity. The full fair value of a hedging derivative is classified as 
a non-current asset or liability when the remaining maturity of the 
hedged item is more than 12 months; it is classified as a current 
asset or liability when the remaining maturity of the hedged item 
is less than 12 months.

Derivatives
Hedge ineffectiveness
Hedge effectiveness is determined at the inception of the hedge 
relationship, and through periodic prospective effectiveness 
assessments to ensure that an economic relationship exists 
between the hedged item and hedging instrument.

The Group enters interest rate swaps that have similar critical terms 
as the hedged item, such as reference rate, reset dates, payment 
dates, maturities and notional amount. The Group hedges up to 
100% of its loans, and the hedged item is identified as a proportion 
of the outstanding loans up to the notional amount of the swaps. 
As all critical terms matched during the year, the economic 
relationship was 100% effective.

The Group therefore performs a qualitative assessment of 
effectiveness. If changes in circumstances affect the terms of the 
hedged item such that the critical terms no longer match exactly 
with the critical terms of the hedging instrument, the Group uses 
the hypothetical derivative method to assess effectiveness.

Hedge ineffectiveness may occur due to:
 – the credit value/debit value adjustment on the interest rate 

swaps which is not matched by the loan; and

 – differences in critical terms between the interest rate 

swaps and loans.

There was no ineffectiveness during 2021 or 2020 in relation 
to the interest rate swaps.

Cash flow hedge
The effective portion of changes in the fair value of derivatives 
that are designated and qualify as cash flow hedges is 
recognised in other comprehensive income and accumulated 
in reserves in equity. The gain or loss relating to the ineffective 
portion is recognised immediately in the Statement of 
Comprehensive Income.

Amounts accumulated in equity are reclassified to profit or loss 
in the periods when the hedged item affects profit or loss (for 
instance when the forecast sale that is hedged takes place). 
The gain or loss relating to the effective portion of interest rate 
swaps hedging variable rate borrowings is recognised in profit 
or loss within ‘interest expense and other borrowing costs’. 
When a hedging instrument expires or is sold or terminated, or 
when a hedge no longer meets the criteria for hedge accounting, 
any cumulative gain or loss existing in equity at that time remains in 
equity and is recognised when the forecast transaction is ultimately 
recognised in profit or loss. When a forecast transaction is no 
longer expected to occur, the cumulative gain or loss that was 
reported in equity is immediately reclassified to profit or loss.

Fair value estimation
The fair value of financial assets and financial liabilities 
must be estimated for recognition and measurement or for 
disclosure purposes.

The Group has adopted AASB 7 Financial Instruments: Disclosures 
which requires disclosure of fair value measurements by level of 
the following fair value measurement hierarchy:

Level 1 – quoted prices (unadjusted) in active markets for identical 
assets or liabilities;

Level 2 – inputs other than quoted prices included within Level 1 
that are observable for the asset or liability, either directly 
(as prices) or indirectly (derived from prices); and

Level 3 – inputs for the asset or liability that are not based on 
observable market data (unobservable inputs).

The fair value of financial instruments that are not traded in 
an active market (for example, unlisted convertible notes) is 
determined using valuation techniques. The Group uses a variety 
of methods and makes assumptions that are based on market 
conditions existing at each balance date. Other techniques, 
such as estimated discounted cash flows, are used to determine 
fair value for the remaining financial instruments. The fair value 
of interest rate swaps is calculated as the present value of the 
estimated future cash flows.

The nominal value less estimated credit adjustments of trade 
receivables and payables are assumed to approximate their fair 
values. The fair value of financial liabilities for disclosure purposes 
is estimated by discounting the future contractual cash flows at the 
current market interest rate that is available to the Group for similar 
financial instruments.

New accounting standards and interpretations
The year-end financial statements have been prepared on the 
basis of accounting policies consistent with those applied in the 
30 June 2020 financial statements. The Group adopted certain 
accounting standards, amendments and interpretations during the 
financial year, which did not result in changes in accounting policies 
nor an adjustment to the amounts recognised in the financial 
statements. They also do not significantly affect the disclosures in 
the Notes to the financial statements.

Notes to the Consolidated Financial Statements | 93

2021 Annual ReportDirectors’ Declaration

The Directors of the Company declare that:

1. 

 in the Directors’ opinion, there are reasonable grounds to believe that the Company will be able to pay its debts as and when 
they become due and payable;

2.   in the Directors’ opinion, the financial statements and notes as set out on pages 53 to 93 are in accordance with the Corporations Act 
2001, including compliance with accounting standards and giving a true and fair view of the financial position and performance of the 
Company and the consolidated entity; and

3.  the Directors have been given the declarations required by section 295A of the Corporations Act 2001.

4.   Note 1(i) confirms that the financial statements also comply with International Financial Reporting Standards as issued by the 

International Accounting Standards Board.

Signed in accordance with a resolution of the Directors made pursuant to section 295(5) of the Corporations Act.

On behalf of the Directors

Rob Murray 
Chairman 
Sydney, Australia 
18 August 2021 

Grant Blackley
Managing Director
Sydney, Australia
18 August 2021

94 | Directors’ Declaration

Southern Cross Austereo 
Independent Auditor’s Report
to the members of Southern Cross Media Group Limited

Independent auditor’s report 
To the members of Southern Cross Media Group Limited 

Report on the audit of the financial report 

Our opinion 

In our opinion: 

The accompanying financial report of Southern Cross Media Group Limited (the Company) and its 
controlled entities (together the Group) is in accordance with the Corporations Act 2001, including: 

(a)

giving a true and fair view of the Group's financial position as at 30 June 2021 and of its
financial performance for the year then ended

(b)

complying with Australian Accounting Standards and the Corporations Regulations 2001.

What we have audited 
The Group financial report comprises: 

•

•

•

•

•

•

the consolidated statement of financial position as at 30 June 2021

the consolidated statement of comprehensive income for the year then ended

the consolidated statement of changes in equity for the year then ended

the consolidated statement of cash flows for the year then ended

the notes to the consolidated financial statements, which include significant accounting policies
and other explanatory information

the directors’ declaration.

Basis for opinion 

We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for the audit of the financial 
report section of our report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. 

Independence 
We are independent of the Group in accordance with the auditor independence requirements of the 
Corporations Act 2001 and the ethical requirements of the Accounting Professional & Ethical 
Standards Board’s APES 110 Code of Ethics for Professional Accountants (including Independence 
Standards) (the Code) that are relevant to our audit of the financial report in Australia. We have also 
fulfilled our other ethical responsibilities in accordance with the Code. 

PricewaterhouseCoopers, ABN 52 780 433 757 
2 Riverside Quay, SOUTHBANK  VIC  3006, GPO Box 1331, MELBOURNE  VIC  3001 
T: 61 3 8603 1000, F: 61 3 8603 1999, www.pwc.com.au 

Liability limited by a scheme approved under Professional Standards Legislation. 

Independent Auditor’s Report | 95

2021 Annual Report  
Independent Auditor’s Report
to the members of Southern Cross Media Group Limited

Our audit approach 

An audit is designed to provide reasonable assurance about whether the financial report is free from 
material misstatement. Misstatements may arise due to fraud or error. They are considered material if 
individually or in aggregate, they could reasonably be expected to influence the economic decisions of 
users taken on the basis of the financial report. 

We tailored the scope of our audit to ensure that we performed enough work to be able to give an 
opinion on the financial report as a whole, taking into account the geographic and management 
structure of the Group, its accounting processes and controls and the industry in which it operates. 

Materiality 

• 

For the purpose of our audit we used overall Group materiality of $3.56 million, which represents 
approximately 5% of the Group’s profit before tax. 

•  We applied this threshold, together with qualitative considerations, to determine the scope of our audit and 
the nature, timing and extent of our audit procedures and to evaluate the effect of misstatements on the 
financial report as a whole. 

•  We chose Group profit before tax because, in our view, it is the benchmark against which the performance of 

the Group is most commonly measured.  

•  We utilised a 5% threshold based on our professional judgement, noting it is within the range of commonly 

acceptable thresholds. 

Audit Scope 

•  Our audit focused on where the Group made subjective judgements; for example, significant accounting 

estimates involving assumptions and inherently uncertain future events. 

Key audit matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in 
our audit of the financial report for the current period. The key audit matters were addressed in the 
context of our audit of the financial report as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters. Further, any commentary on the outcomes of a 
particular audit procedure is made in that context. We communicated the key audit matters to the 
Audit and Risk Committee. 

96 | Independent Auditor’s Report

Southern Cross Austereo 
 
 
Key audit matter 

How our audit addressed the key audit matter 

Impairment assessment for licences, 
tradenames, brands and goodwill 
(Refer to note 10)  

In performing our audit work we considered, amongst 
other things: 

The Group continues to have significant indefinite lived 
intangible assets and goodwill in the Audio cash 
generating unit (CGU), totalling $947.9 million as at 30 
June 2021. 

This was a key audit matter due to the size of the 
indefinite lived intangible assets and on the basis that 
the impairment assessment involves judgemental 
estimates of future profits and cash flows. In addition, 
as a result of COVID-19 there is increased uncertainty 
around outcomes which impacts estimates.  

As described in note 10, there is still an inherent level 
of uncertainty around the business recovery period 
which has increased the level of judgement involved in 
the impairment assessment, which includes making 
assumptions about internal and external factors such as 
industry growth rates, future market share and the 
forecast financial performance of the Group. 

•

•

•

whether the Group’s identification of CGUs
remains appropriate

the market capitalisation of the Group in
comparison to the carrying value of its net
assets

the appropriateness of adopting a fair value
less costs of disposal methodology for
estimating the Audio CGU’s recoverable
amount.

To evaluate the fair value less costs of disposal 
discounted cash flow model (“the model”) prepared for 
the Group’s Audio CGU impairment assessment, with 
assistance from PwC valuation experts in aspects of our 
work, we performed the following procedures, amongst 
others: 

•

•

•

•

•

performed mathematical accuracy checks and
assessed the appropriateness of any changes
in the model

assessed the appropriateness of the discount
rate incorporated in the model in
consideration of the forecasted cash flows

assessed the appropriateness of the key
assumptions within the model compared to
observable market information where
available, and considered management’s
ability to carry out courses of action

evaluated the Group’s historical ability to
forecast future cash flows by comparing
forecast cash flows with reported actual
performance

considered whether the model’s allocation of
corporate costs between CGUs was
appropriate and reflective of actual costs

Independent Auditor’s Report | 97

2021 Annual ReportIndependent Auditor’s Report
to the members of Southern Cross Media Group Limited

Key audit matter 

How our audit addressed the key audit matter 

incurred 

• 

assessed the sensitivity of changes in key 
assumptions incorporated in the model. 

We evaluated the reasonableness of the disclosures in 
note 10 in light of the requirements of Australian 
Accounting Standards. 

Indefinite lived classification of intangible 
assets 
(Refer to note 9) 

In assessing the indefinite useful life of intangible 
assets, we performed the following procedures, 
amongst others: 

As at 30 June 2021, the Group has Audio intangible 
assets totalling $937.0 million, including Brands, 
Tradenames and Radio Broadcasting Licences 
classified as indefinite lived intangible assets. 

This was a key audit matter because determination of 
whether or not intangible assets are indefinite lived 
involves significant judgement. The determination has 
an impact on the financial report as it affects whether 
amortisation is recorded in the consolidated statement 
of comprehensive income. 

• 

• 

• 

• 

• 

considered regulatory developments in the 
year which could change the licence renewal 
process or use of the brands 

assessed whether there had been any 
revocation of radio licences by Australian 
Communications and Media Authority 
(ACMA) in the year 

considered the forecasted growth of the 
associated cash flows of the assets 

evaluated the directors’ strategic plans for the  
intended use of the assets 

benchmarked the conclusion made by the 
directors against a selection of similar assets 
held by other industry participants in the 
radio broadcasting market. 

We considered the reasonableness of the significant 
accounting policy disclosed in note 9 with regard to 
Australian Accounting Standards. 

98 | Independent Auditor’s Report

Southern Cross Austereo 
 
 
 
 
 
Other information 

The directors are responsible for the other information. The other information comprises the 
information included in the annual report for the year ended 30 June 2021, but does not include the 
financial report and our auditor’s report thereon. Prior to the date of this auditor's report, the other 
information we obtained included the directors’ report. We expect the remaining other information to 
be made available to us after the date of this auditor's report.  

Our opinion on the financial report does not cover the other information and we do not and will not 
express an opinion or any form of assurance conclusion thereon. 

In connection with our audit of the financial report, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
report or our knowledge obtained in the audit, or otherwise appears to be materially misstated. 

If, based on the work we have performed on the other information that we obtained prior to the date of 
this auditor’s report, we conclude that there is a material misstatement of this other information, we 
are required to report that fact. We have nothing to report in this regard. 

When we read the other information not yet received, if we conclude that there is a material 
misstatement therein, we are required to communicate the matter to the directors and use our 
professional judgement to determine the appropriate action to take. 

Responsibilities of the directors for the financial report 

The directors of the Company are responsible for the preparation of the financial report that gives a 
true and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 
and for such internal control as the directors determine is necessary to enable the preparation of the 
financial report that gives a true and fair view and is free from material misstatement, whether due to 
fraud or error. 

In preparing the financial report, the directors are responsible for assessing the ability of the Group to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either intend to liquidate the Group or to cease 
operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial report 

Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an 
audit conducted in accordance with the Australian Auditing Standards will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial report. 

A further description of our responsibilities for the audit of the financial report is located at the 
Auditing and Assurance Standards Board website at: 

https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf. This description forms part of 
our auditor's report. 

Report on the remuneration report 

Our opinion on the remuneration report 

We have audited the remuneration report included in pages 13 to 36 of the directors’ report for the 
year ended 30 June 2021. 

In our opinion, the remuneration report of Southern Cross Media Group Limited for the year ended 30 
June 2021 complies with section 300A of the Corporations Act 2001. 

Independent Auditor’s Report | 99

Responsibilities 

The directors of the Company are responsible for the preparation and presentation of the 

remuneration report in accordance with section 300A of the Corporations Act 2001. Our responsibility 

is to express an opinion on the remuneration report, based on our audit conducted in accordance with 

Australian Auditing Standards.  

PricewaterhouseCoopers 

Trevor Johnston 

Partner 

Melbourne 

18 August 2021 

2021 Annual Report 
 
Independent Auditor’s Report
to the members of Southern Cross Media Group Limited

https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf. This description forms part of 
our auditor's report. 

Report on the remuneration report 
https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf. This description forms part of 
our auditor's report. 

Our opinion on the remuneration report 
Report on the remuneration report 
We have audited the remuneration report included in pages 13 to 36 of the directors’ report for the 
year ended 30 June 2021. 
Our opinion on the remuneration report 

In our opinion, the remuneration report of Southern Cross Media Group Limited for the year ended 30 
We have audited the remuneration report included in pages 13 to 36 of the directors’ report for the 
June 2021 complies with section 300A of the Corporations Act 2001. 
year ended 30 June 2021. 

In our opinion, the remuneration report of Southern Cross Media Group Limited for the year ended 30 
Responsibilities 
June 2021 complies with section 300A of the Corporations Act 2001. 
The directors of the Company are responsible for the preparation and presentation of the 
remuneration report in accordance with section 300A of the Corporations Act 2001. Our responsibility 
Responsibilities 
is to express an opinion on the remuneration report, based on our audit conducted in accordance with 
Australian Auditing Standards.  
The directors of the Company are responsible for the preparation and presentation of the 
remuneration report in accordance with section 300A of the Corporations Act 2001. Our responsibility 
is to express an opinion on the remuneration report, based on our audit conducted in accordance with 
Australian Auditing Standards.  

PricewaterhouseCoopers 

PricewaterhouseCoopers 

Trevor Johnston 
Partner 

Trevor Johnston 
Partner 

Melbourne 
18 August 2021 

Melbourne 
18 August 2021 

100 | Independent Auditor’s Report

Southern Cross AustereoAdditional Stock Exchange Information

The information below is provided pursuant to ASX Listing Rule 4.10 and was current on 19 August 2021. The Company has only one 
class of shares, which are fully paid ordinary shares. All holders listed below hold fully paid ordinary shares and each holder has the same 
voting rights. There are no unlisted securities and there is currently no on-market buy-back.

Twenty largest holders
The names of the 20 largest holders of the Company’s quoted equity securities are listed below.

Name
Citicorp Nominees Pty Limited
HSBC Custody Nominees (Australia) Limited
J P Morgan Nominees Australia Limited
National Nominees Limited
Citicorp Nominees Pty Limited (Colonial First State Inv A/C)
BNP Paribas Noms Pty Ltd (DRP)
HSBC Custody Nominees (Australia) Limited (NT Comnwth Super Corp A/c)
BNP Paribas Nominees Pty Ltd (Agency Lending DRP A/c)
Wearne Webber Capital Pty Limited
BNP Paribas Nominees Pty Ltd Six SIS Ltd (DRP A/c)
Zachary Investments Pty Ltd
BNP Paribas Nominees Pty Ltd Hub24 Custodial Serv Ltd (DRP A/c)
John William Harbot
Sandhurst Trustees Ltd (SISF A/C)
Alexandru Cosmin Farcash
Netyard Pty Ltd
Official Intelligence Pty Ltd
Merrill Lynch (Australia) Nominees Pty Limited
Talmal Pty Ltd (Talmal A/c)
Netwealth Investments Limited

Distribution of shareholdings
Analysis of numbers of equity security holders by size of holding:

Range
1 – 1,000
1,001 – 5,000
5,001 – 10,000
10,001 – 100,000
100,001 and over

Holding less than a marketable parcel

Fully paid 
ordinary shares
65,105,693
61,647,900
41,368,088
24,958,945
6,160,726
5,202,275
2,459,474
1,375,629
1,000,000
756,208
750,000
587,786
550,000
409,000
363,673
356,250
328,354
304,425
300,000
251,055

214,233,481

% of issued 
capital
24.64
23.33
15.66
9.45
2.33
1.97
0.93
0.52
0.38
0.29
0.28
0.22
0.21
0.15
0.14
0.13
0.12
0.12
0.11
0.10

81.08

Number of
shareholders
6,408
4,270
1,054
935
55

Fully paid
ordinary shares
2,878,379
10,608,804
7,783,054
23,431,188
219,512,602

12,272

1,586

264,214,027

179,734

Additional Stock Exchange Information | 101

2021 Annual ReportAdditional Stock Exchange Information

Substantial holders
Substantial holders in the Company (with holdings as notified to the Company most recently before 19 August 2021) are set out below:

Name
Allan Gray Australia Pty Ltd and its related bodies corporate*
Ubique Asset Management Pty Limited*
Investors Mutual Ltd and its related bodies corporate*
Retail Employees Superannuation Pty Limited*
Commonwealth Bank of Australia and its related bodies corporate*
Challenger Limited and its related bodies corporate
Dimension Fund Advisors LP and related entities*

Fully paid 
ordinary shares

13,212,069

% of 
issued capital
19.36
14.40
6.42
6.02
5.65
5.00
5.00

61.85

*   The most recent notices given by these holders pre-dated one or both of the Company’s equity raising (comprising a placement and entitlements offer) in 
April 2020 and the one for 10 consolidation of share capital in November 2020. Percentage interests held by these holders shown in the above table are 
based on the most recent notices given by these holders. It is not meaningful to state the number of shares held by these holders on the date of their most 
recent notices because of the changes in the Company’s capital structure since the date of those notices.

Voluntary escrow
Securities subject to voluntary escrow are set out below:

Type
Voluntary escrow

Date escrow 
period ends
N/A

Fully paid
ordinary shares
–

–

On-market purchases for employee incentive plans
During the year ended 30 June 2021, the Company purchased the following shares on-market for allocation to employees under the 
Company’s executive incentive plans:

Type
Short-term incentive plan

Long-term incentive plan

Fully paid 
ordinary shares
–

Average price
–

–

–

–

–

102 | Additional Stock Exchange Information

Southern Cross AustereoCorporate Directory

Southern Cross Media Group Limited
ABN 91 116 024 536

Company Secretary
Mr Tony Hudson

Registered office
Level 2, 257 Clarendon Street
South Melbourne VIC 3205

Tel:   +61 3 9252 1019
Web:  https://www.southerncrossaustereo.com.au 

Share registry
Computershare Investor Services Pty Limited
Yarra Falls
452 Johnston Street
Abbotsford VIC 3067

Tel:  

 1300 555 159 (within Australia)
+61 3 9415 4062 (from outside Australia)

Investor Centre:

https://www-au.computershare.com/investor/

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2021 Annual Report

Corporate Directory