Quarterlytics / Consumer Cyclical / Specialty Retail / Sportsman's Warehouse Holdings, Inc.

Sportsman's Warehouse Holdings, Inc.

spwh · NASDAQ Consumer Cyclical
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Sector Consumer Cyclical
Industry Specialty Retail
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FY2022 Annual Report · Sportsman's Warehouse Holdings, Inc.
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K

(Mark One) 

☒  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

☐  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 28, 2023

OR 

FOR THE TRANSITION PERIOD FROM                      TO                     

Commission File Number 001-36401 

SPORTSMAN’S WAREHOUSE HOLDINGS, INC.

(Exact name of registrant as specified in its charter) 

Delaware
(State or other jurisdiction of
incorporation or organization)

1475 West 9000 South Suite A
West Jordan, Utah
(Address of principal executive offices)

39-1975614
(I.R.S. Employer
Identification No.)

84088
(Zip Code)

Registrant’s telephone number, including area code: (801) 566-6681 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class
Common Stock, par value $0.01 per share

Securities registered pursuant to Section 12(g) of the Act: None 

Trading Symbol(s)
SPWH

Name of each exchange on which registered
The Nasdaq Stock Market LLC
(Nasdaq Global Select Market)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YES  NO  

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YES  NO  

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter 
period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES  NO  

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the 
preceding 12 months (or for such shorter period that the registrant was required to submit such files). YES  NO  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large 
accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer

Non-accelerated filer

Emerging growth company

  ☐

  ☐  

  ☐  

  Accelerated filer

  Smaller reporting company

  

  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided 
pursuant to Section 13(a) of the Exchange Act: 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the 
Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  ☒

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously 
issued financial statements. 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive officers during 
the relevant recovery period pursuant to §240.10D-1(b). 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YES ☐ NO 

As of July 30, 2022, the last business day of the registrant’s most recently completed second fiscal quarter, the aggregate market value of the voting and non-voting common equity held by non-affiliates of the 
registrant, based on the closing price of the shares of the registrant's common stock on The Nasdaq 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
Global Select Market on such date, was approximately $376 million. Shares held by each executive officer and director and by each other person or entity deemed to be an affiliate have been excluded in such 
calculation.  The determination of affiliate status is not necessarily a conclusive determination for other purposes.

The number of shares of the registrant’s common stock outstanding as of April 7, 2023 was 37,660,686.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s Definitive Proxy Statement relating to the 2023 Annual Meeting of Stockholders, which will be filed with the Securities and Exchange Commission within 120 days after the end of 
the registrant's 2022 fiscal year ended January 28, 2023, are incorporated by reference into Part III of this Annual Report on Form 10-K. 

 
 
 
 
 
Table of Contents

Page

PART I
Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

PART II
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.

PART III
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
[Reserved]
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

PART IV
Item 15.
Item 16.
SIGNATURES

Exhibit and Financial Statement Schedules
Form 10-K Summary

iii

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37
37
38
38

38
40
41
56
57
84
84
87
87

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88
88
88
88

89
91
92

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
References throughout this document to “Sportsman’s Warehouse,” “we,” “us,” and “our” refer to Sportsman’s Warehouse Holdings, Inc. and its 
subsidiaries, and references to “Holdings” refer to Sportsman’s Warehouse Holdings, Inc. excluding its subsidiaries. References to (i) “fiscal year 
2022” refer to our fiscal year ended January 28, 2023; (ii) “fiscal year 2021” refer to our fiscal year ended January 29, 2022; and (iii) “fiscal year 
2020” refer to our fiscal year ended January 30, 2021.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K (this “10-K”) contains statements that constitute forward-looking statements as that term is defined by the Private 
Securities Litigation Reform Act of 1995. These statements concern our business, operations and financial performance and condition as well as our plans, 
objectives and expectations for our business operations and financial performance and condition, which are subject to risks and uncertainties. All 
statements other than statements of historical fact included in this 10-K are forward-looking statements. These statements may include words such as 
“aim,” “anticipate,” “assume,” “believe,” “can have,” “could,” “due,” “estimate,” “expect,” “goal,” “intend,” “likely,” “may,” “objective,” “plan,” 
“positioned,” “potential,” “predict,” “should,” “target,” “will,” “would” and other words and terms of similar meaning in connection with any 
discussion of the timing or nature of future operating or financial performance or other events or trends. For example, all statements we make relating to 
our plans and objectives for future operations, growth or initiatives and strategies are forward-looking statements. 

These forward-looking statements are based on current expectations, estimates, forecasts and projections about our business and the industry in which we 
operate and our management’s beliefs and assumptions. We derive many of our forward-looking statements from our own operating budgets and forecasts, 
which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that predicting the impact of known 
factors is very difficult, and we cannot anticipate all factors that could affect our actual results. 

All of our forward-looking statements are subject to risks and uncertainties that may cause our actual results to differ materially from our expectations. 
Important factors that could cause actual results to differ materially from our expectations include, but are not limited to: 

•

•

•

•

•

•

•

current and future government regulations, in particular regulations relating to the sale of firearms and ammunition, which may impact the 
supply and demand for our products and our ability to conduct our business; 

our retail-based business model which is impacted by general economic and market conditions and economic, market and financial 
uncertainties that may cause a decline in consumer spending; 

our concentration of stores in the Western United States which makes us susceptible to adverse conditions in this region, and could affect our 
sales and cause our operating results to suffer; 

the highly fragmented and competitive industry in which we operate and the potential for increased competition; 

changes in consumer demands, including regional preferences, which we may not be able to identify and respond to in a timely manner;

our entrance into new markets or operations in existing markets, which may not be successful; and

the impact of general macroeconomic conditions, such as labor shortages, inflation, rising interest rates and tightening credit markets on our 
operations.

The above is not a complete list of factors or events that could cause actual results to differ from our expectations, and we cannot predict all of them. All 
written and oral forward-looking statements attributable to us, or persons acting on our behalf, are expressly qualified in their entirety by the cautionary 
statements disclosed under “Part I, Item 1A., Risk Factors,” “Part II, Item 7, Management’s Discussion and Analysis of Financial Condition and Results of 
Operations” and elsewhere in this 10-K, as such disclosures may be amended, supplemented or superseded from time to time by other reports we file with 
the Securities and Exchange Commission (the “SEC”), including subsequent Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q, and 
public 

iv

 
communications. You should evaluate all forward-looking statements made in this 10-K and otherwise in the context of these risks and uncertainties.

Potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to 
place undue reliance on any forward-looking statements we make. These forward-looking statements speak only as of the date of this 10-K and are not 
guarantees of future performance or developments and involve known and unknown risks, uncertainties and other factors that in many cases are beyond 
our control. Except as required by law, we undertake no obligation to update or revise any forward-looking statements publicly, whether as a result of new 
information, future developments or otherwise.

v

 
ITEM 1. BUSINESS 

PART I

Overview 

Sportsman’s Warehouse is an outdoor sporting goods retailer focused on meeting the everyday needs of the seasoned outdoor veteran, the first-time 
participant and everyone in between. Our mission is to provide outstanding gear and exceptional service to inspire outdoor memories. We strive to 
accomplish this goal by tailoring our broad and deep merchandise assortment to meet local conditions and demand, offering everyday low prices and 
providing friendly support from our knowledgeable and highly trained staff. We also offer a top-tier e-commerce experience, extensive in-store events and 
educational programming. These core strategies help position Sportsman’s Warehouse as the “local outdoor experts” and the preferred place to not only 
shop, but to also share outdoor-based experiences in the communities we support and serve. As a result, we are growing our loyal customer base in existing 
markets, expanding our footprint into new markets, and increasing our omni-channel presence in both new and existing markets, which we believe will 
further drive our growth and profitability. 

Sportsman’s Warehouse was founded in 1986 as a single retail store in Midvale, Utah and has grown to 131 stores across 30 states. Today, we have the 
largest outdoor specialty store base in the Western United States and Alaska. Our stores range from 7,500 to 65,000 gross square feet, with an average size 
of approximately 38,000 gross square feet. Our store layout is adaptable to both standalone locations and strip centers. We believe it is less capital-intensive 
for us to open new stores compared to our principal competitors because our value engineered store layout requires lower initial cash investments to build 
out and our stores generally require less square footage than the stores of our large retail competitors. We also have the largest assortment and offering of 
firearms available online for in-store purchase and buy-online-pickup-in-store when compared to the offerings of our major competitors. Together, these 
features and capabilities enable us to effectively serve markets of multiple sizes, from Metropolitan Statistical Areas (“MSAs”) with populations of less 
than 35,000 to major metropolitan areas with populations in excess of 1,000,000, while generating consistent four-wall adjusted earnings before interest, 
taxes, depreciation and amortization (“Adjusted EBITDA”), margins and returns on invested capital across a range of store sales volumes. For a 
reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure calculated in accordance with GAAP, see "Part II, Item 
7, Management's Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures."

Our Competitive Strengths

We believe the following competitive strengths allow us to capitalize on the growth opportunity within the outdoor activities and sporting goods market: 

Differentiated Shopping Experience for the Seasoned Outdoor Veteran, the First-Time Participant and Everyone in Between. We place great emphasis 
on creating an inviting and engaging store experience for customers of all experience levels. For the seasoned outdoor veteran, we offer a one-stop, 
convenient store layout that promotes “easy-in, easy-out” access to replenish supplies, learn about local conditions and test products. We also serve first-
time participants and casual users who are interested in enjoying the outdoors but enter our store without a clear sense for the equipment needed for their 
chosen activity. Our highly trained employees, who often are local outdoor enthusiasts and users of the products we sell, engage and interact with our 
customers in order to educate them and equip them with the right gear. Our sales associates draw upon formal vendor sales training as well as first-hand 
experiences from using our products in local conditions. This selling approach allows us to offer a broad range of products and to deliver a shopping 
experience centered on the customer’s needs, which we believe results in increased customer loyalty, repeat visits and frequent referrals to other potential 
customers. 

A customer’s shopping experience in our stores is further enhanced by a variety of helpful in-store and online offerings and features, including the use of 
technology to provide fishing reports and social media sharing with local market information for customers, access to hunting and fishing licenses, indoor 
test ranges for archery equipment and displays of customer-owned taxidermy. In addition, we host a variety of in-store programs (such as ladies’ nights and 
local events), contests (such as free-to-enter big-game trophy contests), thousands of educational seminars (such as turkey frying and firearm operation and 
safety). These programs are all designed to help our 

6

 
customers connect with the outdoors and build the skills necessary to maximize enjoyment of their chosen activities. As a result, we believe our stores 
often serve as gathering spots where local enthusiasts can share stories, product knowledge and advice on outdoor recreation activities, which drives traffic 
and fosters customer loyalty.

Our in-store experience is further complimented by our top-tier e-commerce experience available on our website, sportsmans.com. We also offer the ability 
for our customers to buy our product on-line and pick up their order in any of our stores.

Comprehensive Locally Relevant Merchandise Serving the Needs of Outdoor Enthusiasts at a Compelling Value. We offer our customers an extensive 
and carefully selected assortment of branded, high-quality outdoor products at competitive prices. We accomplish this primarily in three ways: 

•

•

•

Locally Relevant Merchandise: We carry over 24,000 stock-keeping units (“SKUs”) on average in a single store, out of Sportsman’s 
Warehouse’s total current offering of over  250,000 SKUs. Each store’s merchandise is tailored to meet local conditions and consumer 
demand, which takes into account seasonal and weather requirements, regional game and fishing species and key demographic factors, so 
that our customers have access to the appropriate product at the right time for their geography. 

Breadth and Mix of Product Assortment: Our merchandise strategy is designed to serve a variety of purchasing occasions and user experience 
levels, from big-ticket items to consumables, and from first-time participants to seasoned outdoor veterans. We pride ourselves on carrying an 
extensive selection of branded good, better and best hard goods at everyday low prices. Approximately 42% of our unit sales and 20% of our 
dollar sales during fiscal year 2022 were consumables, such as ammunition, bait, cleaning supplies, food, certain lures, propane and reloading 
supplies. We believe our broad array of in-stock consumable goods appeals to a broad range of customers and drives repeat traffic as well as 
increased average ticket value. We also carry the largest omni-channel hunting and shooting sports offering of any retailer.  

Strong Vendor Relationships: We believe our vendors find our brand-centric, high-service store concept to be unique among national 
specialty outdoor retailers. Our attractive store locations, consistent presentation of merchandise and thorough product training present a 
compelling opportunity for our vendors to offer their brands to local markets. As a result, we believe we are able to negotiate favorable terms 
with our vendors that are similar to those offered to our principal competitors that are larger in size. We share the benefits of these strategic 
vendor relationships with our customers through everyday low prices, enhanced access to certain products that are limited in production and 
special make-up products sold exclusively at Sportsman’s Warehouse.

Flexible and Adaptable Real Estate Strategy. We believe that our store model, combined with our rigorous site selection process, is a competitive 
advantage that enables us to better address the needs of markets of varying sizes and geographies. Our stores vary in size from approximately 7,500 to 
65,000 gross square feet. We have had success with leasing existing sites, constructing new build-to-suit sites and purchasing existing stores and converting 
them to the Sportsman’s Warehouse brand. Our flexible store model permits us to serve both large metropolitan areas, like Phoenix, Arizona, and smaller 
MSAs, like Soldotna, Alaska, while generating consistent four-wall Adjusted EBITDA margins and returns on invested capital across a range of store sales 
volumes. In small- to medium-sized markets, we are often able to establish ourselves as a standalone destination for our customers; in larger markets, we 
have successfully leveraged existing infrastructure to open stores in shopping plazas near complementary retailers, drawing upon existing foot traffic. We 
believe our low-cost, flexible model allows us to access both large and small markets more economically than many of our peers. 

We maintain a disciplined approach to new store development and perform comprehensive market research before selecting a new site, including partnering 
with specialized, third-party local real estate firms. We select sites using technology to create models and evaluate thousands of data points, including 
criteria such as local demographics, traffic patterns, density of hunting and fishing license holders in the area, abundance of hunting and fishing game and 
outdoor recreation activities, store visibility and accessibility, purchase data from our existing customer database and availability of attractive lease terms. 
We have established productive relationships with well-regarded commercial real estate firms and believe that we are a sought-after tenant, given the 
strength of the Sportsman’s 

7

 
Warehouse brand, the high volume of customers that visit our stores and our strong financial performance since becoming a public company. As a result, 
we continue to have access to desirable retail sites on attractive terms. 

Low Cost Operating Structure with Attractive and Replicable Store Economics. We strive to maintain a lower operating cost structure than many of our 
key competitors, which allows us to serve small- to medium-sized markets as well as larger MSAs. We achieve this through discipline and financial rigor 
around store-level expenses, real estate costs and corporate overhead. In addition, we utilize efficient, localized marketing campaigns and our “no frills” 
warehouse store layout helps us maintain comparatively low operating costs and provides us with the opportunity to achieve four-wall Adjusted EBITDA 
margins of 10% or more for stores in most new markets after the first 24 month period after opening the new store. Our typical new store requires an 
average net investment of approximately $2.6 million, consisting of pre-opening expenses and capital investments, net of tenant allowances. In addition, we 
stock each new store with initial inventory at an average cost of approximately $2.1 million. We target a pre-tax return on invested capital after the first 24 
month period after opening of over 40% excluding initial inventory cost (or over 20% including initial inventory cost), although our historical returns have 
often exceeded these thresholds. As of the end of fiscal year 2022, the majority of our stores that had been open for more than twelve months were 
profitable and those stores had an average four-wall Adjusted EBITDA margin of 14.6%. We believe this low-cost, capital-efficient approach also allows us 
to successfully serve markets that are not well-suited for the more capital-intensive store models of our key competitors. Approximately 64% of our 
markets currently lack another nationally recognized outdoor specialty retailer, which we believe is a result of these dynamics. 

Significant New Store Growth Opportunity within Existing and New Markets. As of January 28, 2023, we operated 131 stores across 30 states, primarily 
in the Western United States and Alaska. We believe our leadership position in the Western United States and our continued expansion in other 
geographical regions of the United States, combined with our existing scalable infrastructure, provides a strong foundation for continued expansion within 
our core markets as well as expanding into new geographies. We believe that we are the largest, fastest growing public, pure-play outdoor specialty retailer 
in our space.  

Passionate and Experienced Management Team with Proven Track Record. We are focused on delivering an unsurpassed shopping experience to anyone 
who enjoys the excitement of the outdoors. This passion and commitment is shared by team members throughout our entire organization, from senior 
management to the employees in our stores. Our senior management team has an average of over 20 years of retail experience, with extensive capabilities 
across a broad range of disciplines, including merchandising, real estate, finance, compliance, store operations, supply chain management and information 
technology. We also pride ourselves on the long tenure of our almost 400 store managers and corporate employees. 

Our Growth Strategy 

We are pursuing a number of strategies designed to continue our growth and strong financial performance, including the following: 

Leveraging Our Omni-Channel Presence and Increasing Our Same Store Sales Growth. We are committed to leveraging our omni-channel presence and 
increasing same store sales through a number of ongoing and new initiatives, including (i) improving the user experience on our website through 
continuous category optimization and personalization and product recommendations for online shopping, (ii) growing our consumer databases and 
leveraging them to drive revenue and the long term value of our customers, (iii) expanding our product assortment and SKU count online (with the 
assistance of our vendor partners through drop ship and our Federal Firearms License (“FFL”) dealer partners), refining our buy online, pick-up in store 
capabilities, expanding our apparel, footwear, and camping offerings and private label program (such as our proprietary Rustic Ridge™ and Killik™ 
apparel lines) and (iv) expanding our online content and expertise through live Q&A, product reviews, user-generated imagery, and providing exclusive 
online informational and education content, including news, buyer’s guide and how to’s, accessory finders, and wild game recipes. Each of these ongoing 
and new initiatives is designed to foster additional shopping convenience, add deeper merchandise selection and provide more engaging product 
information to the customer. We believe these initiatives have driven and will continue to drive additional traffic, improved conversion and increased 
average ticket value.

8

 
Continuing to Enhance Our Operating Margins. We believe the accelerating expansion of our store base and growth in net sales will result in improved 
Adjusted EBITDA margins over time, as we take advantage of economies of scale in product sourcing and leverage our existing infrastructure, supply 
chain, corporate overhead and other fixed costs. Furthermore, we expect to increase our gross profit margin by improving vendor terms with key suppliers, 
increasing sales of used firearms, selling more firearm service plans, expanding product offerings in our private label program, including our proprietary 
Rustic RidgeTM and KillikTM apparel lines, and continuing marketing initiatives in our higher-margin apparel and footwear departments.  

Growing the Sportsman’s Warehouse Brands. We are committed to supporting our stores, product offerings and brand through a variety of marketing 
programs, private label offerings and corporate partnerships. Our marketing and promotional strategy includes coordinated print, digital and social media 
platforms. In-store, we offer a wide range of outdoor-themed activities and seminars, from turkey frying to firearm operation and safety. In addition, we 
sponsor community outreach and charity programs to more broadly connect with our local communities with the aim of promoting our brand and educating 
consumers. Finally, we are committed to local chapters of national and regional wildlife federations and other outdoor-focused organizations, such as 
Ducks Unlimited and the Rocky Mountain Elk Foundation. We believe all of these programs promote our mission of engaging with our customers and 
serving outdoor enthusiasts.

Growing our Loyalty and Credit Card Programs. We offer both a loyalty program and co-branded credit card program to our customers. These programs 
allow our customers to earn points that can be redeemed for in-store credit through purchases at Sportsman’s Warehouse stores and through the use of the 
co-branded credit card for all daily purchases. We believe these benefits are key in helping us obtain and retain new customers. We plan to continue to 
invest in the marketing of these programs, in particular at the point-of-sale. 

Expanding Our Store Base. We believe that our compelling new store economics and our track record of opening and acquiring successful new stores 
provide a strong foundation for continued growth through new store openings in existing, adjacent and new markets. Over the last three fiscal years, we 
have opened an average of 10 stores per year, including four stores that we acquired from Dick’s Sporting Goods in fiscal 2020. We currently plan to open 
15 new stores in fiscal year 2023. Our target is to grow store locations to between 190 and 210 by the end of fiscal year 2025. Our longer-term plans 
include expanding our store base to serve the outdoor needs of enthusiasts in markets across the United States. We believe our existing infrastructure, 
including distribution, omni-channel capabilities, information technology, loss prevention and employee training, is capable of sustaining our current 
growth plans without significant additional capital investment, although we may determine to invest in our existing infrastructure to prepare for future 
growth.  We currently anticipate the need to open a second distribution center in fiscal year 2024.

Strategic Acquisitions. While our primary strategy for expansion is through organic store opening, we believe we can use strategic acquisitions as an 
additional source of growth, as we did with the 12 stores we acquired from Dick’s Sporting Goods in fiscal 2019 and 2020. We target acquisitions that will 
be accretive to our margins and profitability, provide content, private label expansion, or capabilities that would deliver efficiencies in operations and 
customer acquisition retention. We have a proven track record of successfully executing around strategic acquisitions and will continue to look for 
complementary targets. 

Our Stores 

We operate 131 stores across 30 states as of January 28, 2023. Most of our stores are located in power, neighborhood and lifestyle centers. Power centers 
are large, unenclosed shopping centers that are usually anchored by three or more national supercenters, such as Target, Walmart and Costco. 
Neighborhood centers are shopping centers anchored by a supermarket or drugstore that provide convenience goods and services to a neighborhood. 
Lifestyle centers are shopping centers that combine the traditional functions of a shopping mall with leisure amenities such as pedestrian friendly areas, 
open air seating and inviting meeting spaces. We also operate several single-unit, stand-alone locations. Our stores average approximately 38,000 gross 
square feet. 

9

 
The following table lists the location by state of our 131 stores open as of January 28, 2023:

California
Washington
Utah
Arizona
Oregon
Colorado
Pennsylvania
Wyoming
Idaho
Alaska
Nevada
Michigan
New Mexico
Montana
South Carolina

Number of Stores
16
13
12
9
8
8
7
7
6
5
4
4
3
3
3

  Florida
  North Carolina
  Kentucky
  Tennessee
  New York
  Indiana
  Minnesota
  Virginia
  Ohio
  West Virginia
  Louisiana
  Mississippi
  Iowa
  North Dakota
  Nebraska

Store Design and Layout 

Number of Stores
3
3
2
2
2
2
1
1
1
1
1
1
1
1
1

We present our broad and deep array of products in a convenient and engaging atmosphere to meet the everyday needs of all outdoor enthusiasts, from the 
seasoned veteran to the first-time participant. We maintain a consistent floor layout across our store base that we believe promotes an “easy-in, easy-out” 
shopping experience. All of our stores feature wide aisles, high ceilings, visible signage and central checkouts with multiple registers. Sportsman’s 
Warehouse stores, true to their name, are designed in a value engineered warehouse format that welcomes customers directly from or on the way to an 
outdoor activity. All of our stores also feature “store-within-a-store” concepts for certain popular brand partners, such as Huk, Ariat, Carhartt, Sitka, Costa, 
Leupold, Vortex Optics, Yeti and Christensen Arms, through which we dedicate a portion of our floor space to these brands to help increase visibility and 
drive additional sales. 

Our stores include locally relevant features such as a large fishing board at the entrance that displays current fishing conditions in local lakes and rivers 
with coordinating gear in end-cap displays in the fishing aisles. We actively engage our customers through in-store features (such as sharing local fishing 
reports), various contests (such as free-to-enter fishing and hunting contests), and customer-owned taxidermy displays on the walls. We also host in-store 
programs (such as ladies’ night and local events) and a wide range of educational seminars (such as Dutch oven cooking and choosing the right binocular). 
Annually, we organize thousands of educational programs across our stores for the benefit of our customers. We believe these programs help us to connect 
with the communities in which we operate and encourage new participants to build the skills necessary to become outdoor enthusiasts and loyal customers.

In 2021, we started making a serious commitment to refurbishing our stores, with 29 stores completed and two additional planned for 2023. Our goal in 
these refreshes is to keep the stores fresh with updated lifestyle type graphics, improving the flow of our merchandise and store to our customer, enhance 
our technological capabilities within the stores to ensure we are meeting the needs of every customer, and make the stores more energy efficient.

The retail stores and the distribution center have loss prevention employees who monitor approximately 50 cameras at each store and 250 cameras at the 
distribution center. These cameras are monitored locally and centrally at our headquarters in our dedicated surveillance room.  Our sophisticated systems 
are a key factor in our shrink rates of approximately 1% and an important component of our comprehensive compliance program.

We have developed a rigorous and flexible process for site selection. We select sites for new store openings or store acquisitions based on criteria such as 
local demographics, traffic patterns, density of hunting and fishing license 

Expansion Opportunities and Site Selection 

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
holders in the area, abundance of hunting and fishing game and outdoor recreation activities, store visibility and accessibility, purchase data from our 
existing customer database and availability of attractive lease terms. Our store model is adaptable to markets of multiple sizes, from MSAs with 
populations of less than 75,000 to major metropolitan areas with populations in excess of 1,000,000. We have been successful both in remodeling existing 
buildings and in constructing new build-to-suit locations. 

Our store model is designed to be profitable in a variety of real estate venues, including power, neighborhood and lifestyle centers as well as single-unit, 
stand-alone locations. In small- to medium-sized markets, we generally seek anchor locations within high-traffic, easily accessible shopping centers. In 
larger metropolitan areas, we generally seek locations in retail areas with major discount retailers (such as Walmart), wholesale retailers (such as Costco), 
other specialty hardline retailers (such as The Home Depot) or supermarkets. As we continue to expand our store base, we believe that small- to medium-
sized markets offer a significant opportunity. In these markets, we believe our store size, which is smaller than many of our national competitors, but larger 
than many independent retailers, enables us to find convenient, easily accessible store locations while still offering the broad and deep selection of 
merchandise that our customers desire. In addition, our store format and size allow us to open multiple stores within major MSAs, which gives our 
customers convenient, easy access to our products without having to travel long distances. 

Members of our real estate team spend considerable time and utilize sophisticated tools in evaluating prospective sites before bringing a proposal to our 
Real Estate Committee. Our Real Estate Committee, which is comprised of members of our senior management, including our Chief Executive Officer, 
Chief Financial Officer, Vice President of Real Estate, and Senior Vice President of Stores, approves all prospective locations before a lease is signed. 

We opened nine new stores in fiscal year 2022 and currently plan to open 15 new stores in fiscal year 2023.  Our target is to grow store locations to 
between 190 and 210 by the end of fiscal year 2025. Our new store openings are planned in existing, adjacent and new markets. 

Our new store growth plan is supported by our target new unit economics, which we believe to be compelling. A typical store location ranges in size from 
7,500 to 65,000 gross square feet. Our net investment to open a new store is approximately $2.6 million, consisting of pre-opening expenses and capital 
investments, net of tenant allowances. In addition, we stock each new store with initial inventory at an average cost of approximately $2.1 million. After 
the first 24 month period after opening a new store, we typically have a four-wall Adjusted EBITDA margin of more than 10% and a pre-tax return on 
invested capital of over 40% excluding initial inventory cost (or over 20% including initial inventory cost).

Omni-Channel Strategy 

We believe our website is an extension of our brand and our retail stores. Our website, www.sportsmans.com, serves as both a sales channel and a platform 
for marketing and product education, which allows us to engage more fully with the outdoor community across all of our localities. In addition to offering 
similar merchandise found in our retail stores, our website offers a substantial amount of additional assortment.  Regulatory restrictions create certain 
structural barriers to the online sale of a portion of our revenue, such as firearms, ammunition, certain cutlery, propane and reloading powder. As a result, 
this portion of our business is currently more protected from competition from online-only retailers.

We also provide our online customers with convenient omni-channel services. To ensure that our customers have access to our entire assortment of 
products available on the e-commerce website, our retail stores feature kiosks that allow customers to place orders for items that are available only on our 
website, out of stock or not regularly stocked. We view our kiosk offering as an important complement to our larger format stores, as well as a key 
differentiator and extension of our smaller format stores. Our in-store pickup offering allows customers to order products through our e-commerce website 
and pick up the products in our retail stores without incurring shipping costs. We believe our ship-to-store is a valuable service offering to customers, as 
well as a means to generate additional foot traffic to our retail stores.  We also have the ability to ship-from-store to fulfill customer orders. This feature has 
allowed us to turn all of our retail stores into distribution centers, decreasing the time it takes to fulfill orders, and increasing our ability to leverage our 
inventory across our Company. 

11

 
In addition, our website features local-area content, including fishing reports and event schedules, as well as online educational resources, including buyer’s 
guides, how to’s, tips, advice and links to video demonstrations on our dedicated YouTube channel. We are also highly engaged with hundreds of thousands 
of social media followers on our Facebook and Instagram pages. These platforms allow us to reach our customers more directly with targeted postings of 
advertisements and in-store events. We leverage technology that aggregates customer location, browsing behavior and purchase history to present a 
personalized shopping experience. We gather thousands of feedback data points near real-time from our customers and measure the customer satisfaction 
(“CSAT”) as an item of our performance measurement from various surveys on the website and leverage direct customer feedback to improve our online 
shopping experience. We believe our online educational resources and community outreach drive traffic to our website and retail stores, while improving 
user engagement as shoppers move from single-purchase users to loyal customers. We provide online customer service support and fulfill orders through 
our in-house distribution center and through select partner drop ship integration. In fiscal year 2022, our website received more than 111.8 million visits 
with e-commerce driven sales in excess of 15% of total sales, which we believe demonstrates our position as a leading resource for outdoor products and 
product education. 

Our Products and Services 

Merchandise Strategy 

We offer a broad range of products at a variety of price points and carry a deep selection of branded merchandise from well-known manufacturers, such as 
Browning, Carhartt, Coleman, Columbia Sportswear, Federal Premium Ammunition, Honda, Johnson Outdoors, Crispi, Camp Chef, Shakespeare, 
Shimano, Smith & Wesson and Ruger. To reinforce our convenient shopping experience, we offer our products at everyday low prices. We believe our 
competitive pricing strategy supports our strong value proposition, instills price confidence in both our customers and our sales associates, and is a critical 
element of our competitive position. 

We believe we offer a wider selection of hard goods than many of our key competitors. We employ a good, better, best merchandise strategy, with an 
emphasis on “better” products that meet the needs of customers of all experience levels. We strive to keep our merchandise mix fresh and exciting by 
continuously searching for new, innovative products and introducing them to our customers. Our hunting and shooting department, which is strategically 
located at the back of the store, is a key driver of store traffic and one of the reasons for our high frequency of customer visits. We carry a large array of 
consumable goods, which includes ammunition, bait, cleaning supplies, food, certain lures, propane and reloading supplies. During fiscal year 2022, sales 
of consumable goods accounted for approximately 42.0% of our unit sales and 20.0% of our dollar sales. We believe the sale of consumables and 
replenishment items drive repeat traffic, with the majority of our customers visiting our stores multiple times per year (according to our internal surveys). 
During such visits, our customers frequently browse and purchase other items, including additional gear and accessories. 

We also carry a variety of private label and special make-up offerings under the Rustic RidgeTM, KillikTM, Vital ImpactTM, Yukon Gold, Lost Creek and 
Sportsman’s Warehouse brands as well as special make-up items through vendors such as Tikka, Weatherby, Camp Chef and various others. These products 
are designed and priced to complement our branded assortment, by rounding out the offering and ensuring customer choices for good, better and best 
within key product categories.  During fiscal year 2022, private label offerings accounted for approximately 3.6% of our total sales with special make-up 
offerings accounting for an additional 2.0% of our total sales. This combined total of 5.6% compares to more than 20% for many of our sporting goods 
retail peers. We believe our private label and special make-up products are an important opportunity to drive sales and increase margins alongside our 
branded merchandise. 

In addition to outfitting our customers with the correct gear, we provide our customers with value-added, technical support services, such as gunsmithing 
and firearm service plans. Our stores offer full-service archery technician services, fishing-reel line winding, scope mounting and bore sighting, and 
cleaning services. We also help participants enjoy the outdoors responsibly by issuing hunting and fishing licenses. We believe the support services 
provided by our highly trained staff technicians differentiate us from our competitors, increase customer loyalty and drive repeat traffic to our stores.

12

 
Our stores are organized into six departments. The table below summarizes the key product lines by department: 

Products

Department
Camping
Apparel
Fishing
Footwear
Hunting and Shooting

Optics, Electronics, 
Accessories, and Other

    Product Offerings
  Backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents and tools
  Camouflage, jackets, hats, outerwear, sportswear, technical gear and work wear
  Bait, electronics, fishing rods, flotation items, fly fishing, lines, lures, reels, tackle and small boats
  Hiking boots, socks, sport sandals, technical footwear, trail shoes, casual shoes, waders and work boots
  Ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, firearms safety and storage, 

reloading equipment, and shooting gear

  Gift items, GPS devices, knives, lighting, optics (e.g. binoculars), two-way radios, and other license revenue, net of 

revenue discounts

Each department has buying and planning teams that are responsible for monitoring product availability from vendors and sales volume within the 
department and across all stores. We actively monitor the profitability of each product category within each department and adjust our assortment and floor 
space accordingly. This flexibility enables us to provide customers with more preferred product choices and to enhance the profit potential of each store. 

Hunting and Shooting has historically been the largest contributor to our sales. Hunting and Shooting department products are generally sold at 
significantly higher price points than other merchandise, but often have lower margin percentages. Camping is our second largest department, and family-
oriented camping equipment in particular continues to be a high growth product category. Apparel sales have grown as we have introduced new brands and 
styles, including increasing selections for women and children. We view Apparel sales as an important opportunity, given its high gross margins and appeal 
to a broad, growing demographic. 

The following table shows our sales during the past three fiscal years presented by department:

Department
Camping

Apparel

Fishing

Footwear

Hunting and Shooting

Optics, Electronics, Accessories, 
and Other

Total

Product Offerings

Backpacks, camp essentials, canoes and kayaks, 
coolers, outdoor cooking equipment, sleeping bags, 
tents and tools
Camouflage, jackets, hats, outerwear, sportswear, 
technical gear and work wear
Bait, electronics, fishing rods, flotation items, fly 
fishing, lines, lures, reels, tackle and small boats
Hiking boots, socks, sport sandals, technical footwear, 
trail shoes, casual shoes, waders and work boots
Ammunition, archery items, ATV accessories, blinds 
and tree stands, decoys, firearms, reloading equipment 
and shooting gear
Gift items, GPS devices, knives, lighting, optics, two-
way radios, and other license revenue, net of revenue 
discounts

13

January 28,
2023

Fiscal year Ended
January 29,
2022

January 30,
2021

12.5 %   

13.1 %   

12.7 %

9.3 %   

8.9 %   

7.3 %   

8.4 %   

10.0 %   

6.8 %   

7.5 %

9.9 %

5.6 %

54.9 %   

54.2 %   

57.6 %

7.1 %   
100.0 %   

7.5 %   
100.0 %   

6.7 %
100.0 %

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
Camping. Camping represented approximately 12.5% of our net sales during fiscal year 2022. Our camping assortment addresses both the technical 
requirements of the heavy-use camper, including gear for long-duration or deep-woods excursions, as well as the needs of the casual camper. We offer a 
broad selection of products for multi-day back country use and also for weekend outings, including tents and shelters, sleeping bags, backpacks and 
backpacking gear (including camouflaged styles for hunting), generators for home and camp use, cooking and food preparation equipment (including 
stoves and extended-use coolers), and dehydrated foods. Our camping department also includes canoes, kayaks and a selection of recreational camping 
equipment for the family, including basic automotive accessories, camp chairs and canopies. Our camping department includes brands such as Alps 
Mountaineering, Big Agnes, Camp Chef, Coleman, Honda, Teton Sports, Rustic Ridge Tents and Lost Creek Coolers.

Apparel. Apparel represented approximately 9.3% of our net sales during fiscal year 2022 and includes camouflage, outerwear, sportswear, technical gear, 
work-wear, jackets and hats. We primarily offer well-known brands in our apparel department, such as Carhartt, Columbia and Sitka. We also intend to 
grow our private label apparel lines, including Rustic RidgeTM and KillikTM. Our apparel selection offers technical performance capabilities for a variety of 
hunting activities, including upland game, waterfowl, archery, big game hunting, turkey hunting and shooting sports. Performance attributes include 
waterproofing, temperature control, scent control features and visual capabilities, such as blaze orange and camouflage in a wide range of patterns. 
Outerwear is an important product category for customers who are fishing, hiking, hunting or marine enthusiasts. We further complement our technical 
apparel with an assortment of casual apparel that fits our customers’ lifestyles, including a variety of branded graphic t-shirts, and private label t-shirts.

Fishing. Fishing represented approximately 8.9% of our net sales during fiscal year 2022 and includes products for fresh-water fishing, salt-water fishing, 
fly-fishing, ice-fishing and boating. Our broad assortment appeals to the beginning and weekend angler, as well as avid and tournament anglers. In addition 
to lures, rods and reels, our fishing assortment features a wide selection of products in tackle management and organization, electronics, fly-fishing, ice-
fishing and marine accessories sub-categories. We also provide fishing-reel line winding services in all of our stores and live bait in most of our stores. We 
offer products for boat care and maintenance, as well as safety equipment and aquatic products such as float tubes and pontoons. All of our stores also sell 
fishing licenses. Our fishing department includes brands such as Johnson Outdoors, Normark, Plano, Pure Fishing, RoundRocks Fly Supply Co., Orvis and 
Shimano. 

Footwear. Footwear represented approximately 7.3% of our net sales during fiscal year 2022 and includes work boots, technical footwear, hiking boots, 
trail shoes, socks, sport sandals and waders. As with apparel, our footwear selection offers a variety of technical performance features, such as different 
levels of support and types of tread, waterproofing, temperature control and visual attributes. Our footwear department includes brands such as Crispi, 
Danner, Keen, Merrell, Red Wing and Hey Dude. 

Hunting and Shooting. Hunting and shooting is our largest merchandise department, representing approximately 54.9% of our net sales during fiscal year 
2022. Products such as ammunition, firearms cleaning supplies, firearms, firearms safety and storage and reloading products are typically key drivers of 
traffic in our stores. Our hunting and shooting merchandise assortment provides equipment, accessories and consumable supplies for virtually every type of 
hunting and shooting sport. Our expert technicians allow us to effectively support our hunting assortments for the avid hunter, shooter and archery 
enthusiast. Our merchandise selection includes a wide variety of firearms designed for hunting, shooting sports and home and personal defense, including 
air guns, black powder muzzle loaders, handguns, rifles and shotguns. We carry a wide selection of ammunition, archery equipment, dog training products, 
hunting equipment, reloading equipment and shooting accessories. Our hunting and shooting department includes brands such as Federal Premium 
Ammunition, Hornady, Browning, Ruger, Smith & Wesson and Winchester. 

Optics, Electronics, Accessories and Other. Our optics, electronics, accessories and other department represented approximately 7.1% of our net sales 
during fiscal year 2022. This department supplements our other equipment departments with complementary products, such as optics (including binoculars, 
spotting scopes and rangefinders), GPS devices and other navigation gear, two-way radios, specialized and basic cutlery and tools, including hunting 
knives, lighting, bear spray and other accessories. Our optics, electronics and accessories department includes 

14

 
 
brands such as Garmin, Leupold, Leica, Swarovski Optik and Vortex Optics. Our other department includes miscellaneous products and services. 

Loyalty and Co-Branded Credit Card Programs 

We have a loyalty program through which our customers are able to earn “points” towards Sportsman’s Warehouse gift cards on most of their purchases. 
The program is free to join and accepted both online and in-stores for purchases and the use of redemption cards. As of January 28, 2023, we had more than 
3.8 million participants in our loyalty program and approximately 51% of our revenue is generated from our loyalty customers.

Customers may obtain a loyalty program card when making a purchase in-store or online. After obtaining a card, the customer must register on our website 
in order to redeem loyalty rewards. Customers earn one point for each dollar spent, with the exception of certain items, such as gift cards and fish and game 
licenses. For every 100 points accumulated, the customer is entitled to a $1.00 credit in loyalty rewards, which may be redeemed by logging into our 
website to request a redemption card for any whole dollar amount (subject to the customer’s available point balance). The redemption card is then emailed 
to the customer and operates as an electronic gift card to be used for in-store and/or online purchasing. In addition, customers may choose to redeem loyalty 
rewards at the point-of-sale to be applied against in-store purchases.  The rewards points expire after 12 months of dormancy. 

In addition, we offer our customers the multi-use Explorewards VISA Credit Card and the Explorewards Credit Card issued by Comenity Bank. Comenity 
Bank extends credit directly to cardholders and provides all servicing for the credit card accounts, funds the rewards and bears all credit and fraud losses. 
The Explorewards Visa Card allows customers to earn points whenever and wherever they use their card while the Explorewards Credit Card can be used 
only in Sportsman’s Warehouse stores and at Sportsman.com. Customers may redeem earned points for products and services just as they would redeem 
loyalty card points.

Sourcing and Distribution 

Sourcing 

We maintain central purchasing, replenishment and distribution functions to manage inventory planning, allocate merchandise to stores and oversee the 
replenishment of basic merchandise to the distribution center. We have no long-term purchase commitments. During fiscal year 2022, we purchased 
merchandise from approximately 1,600 vendors with no vendor accounting for more than 10% of total merchandise purchased. We have established long-
standing, continuous relationships with our largest vendors. 

Our sourcing organization is currently managed by our merchant team in our corporate headquarters. We also have field merchants that coordinate certain 
merchandising functions at the store level to provide a more localized merchandising model. To ensure that our product offerings are tailored to local 
market conditions and demand, our merchant teams regularly meet one-on-one with our vendors, and attend trade shows, review trade periodicals and 
evaluate merchandise offered by other retail and online merchants. We also frequently gather feedback and new product reviews from our store 
management and employees, as well as from reviews submitted by our customers. We believe this feedback is valuable to our vendor-partners and 
improves our access to new models and technologies. 

 Distribution and Fulfillment 

We currently distribute all of our merchandise from our 507,000 square foot distribution center in Salt Lake City, Utah.  We currently anticipate that we will 
need to open a second distribution center in fiscal year 2024 to accommodate our expected distribution and fulfillment needs, however, we will continue to 
analyze the needs of our supply chain during fiscal 2023 and into fiscal 2024. The distribution center supports replenishment for all stores.  We use 
preferred carriers for replenishment to our retail stores. The majority of our direct-to-consumer e-commerce orders are fulfilled by our 131 retail stores with 
additional orders fulfilled by our distribution center.  We ship merchandise to our e-commerce customers via small parcel delivery company. Our 
experienced distribution management team leads a staff of approximately 600 employees at peak inventory levels heading into the fourth quarter. 

15

 
The distribution center has dynamic systems and processes that we believe can accommodate continued new store growth. We use the Warehouse 
Management System (“WMS”) technology from Korber, also known as HighJump, to manage all activities. The system is highly adaptable and can be 
easily changed to accommodate new business requirements. For example, our WMS enabled us to support full omni-channel distribution under one roof by 
allowing us to comingle inventory to optimize space requirements and labor. Additionally, we have developed customized radio frequency and voice-
directed processes to handle the specific requirements of our operations. We have the capability to both case pick and item pick, which is designed to 
ensure that our stores have sufficient quantities of product while also allowing us to maintain appropriate in-stock levels. This balance allows us to 
effectively manage inventory and maximize sales in stores.

Marketing and Advertising 

We believe, based on internal surveys, that the majority of our customers are male, between the ages of 35 and 65, and have an annual household income 
between $40,000 and $100,000. We also actively market to women and have expanded our product offerings of women’s and children’s outerwear, apparel 
and footwear to address rising participation rates in hunting and shooting sports, as well as overall outdoor activity. 

Our primary marketing efforts are focused on driving additional consumers to the stores and increasing the frequency and profitability of visits by 
customers of all types. We employ a two-pronged marketing approach: 

•

•

regional and national advertising programs; and 

local grassroots efforts to build brand awareness and customer loyalty.

Our regional and national advertising programs emphasize seasonal requirements for hunting, fishing and camping in our various store geographies. Our 
advertising medium is typically digital advertising and newspaper inserts (primarily multi-page color inserts during key shopping periods such as the 
Christmas season and Father’s Day) supplemented with modest amounts of email, radio and national television ads. We proactively modify the timing and 
content of our message to match local and regional preferences, changing seasons, weather patterns and topography of a given region. Additionally, we 
sponsor several regional television and radio programs. Our total marketing expense for fiscal year 2022 was approximately $23.8 million.

The second prong of our marketing effort involves fostering grassroots relationships in the local community. Each Sportsman’s Warehouse store employs a 
variety of outreach tools to build local awareness. One key component to our local marketing strategy is hosting events throughout the year, targeting a 
variety of end-user customer profiles (such as hunters, campers, anglers and women). Our store base hosts or facilitates thousands of in-store and offsite 
seminars and events per year, such as ladies’ night, Waterfowl Weekend, Maintain the Terrain, and loyalty member events.  We are also active in supporting 
a variety of conservation groups, such as Ducks Unlimited, Rocky Mountain Elk Foundation, Mule Deer Foundation and the National Wild Turkey 
Federation, both at the corporate level and through store employee local memberships and participation. Company representatives attend more than 600 
events annually to provide support for these organizations and to solidify ties between their members and the Sportsman’s Warehouse brand.  Such grass 
roots marketing campaigns and local outreach enable us to reduce our initial marketing spend in connection with new store openings. We believe that these 
initiatives are highly cost-effective tools to create brand awareness and engender a loyal community of local customers, as well as differentiate Sportsman’s 
Warehouse from its national competitors. 

Information Technology

Business-critical information technology (“IT”) systems include the following: supply chain, merchandise, point-of-sale (“POS”), WMS, e-commerce, loss 
prevention and financial and payroll. Our IT infrastructure is designed to be able to access real-time data from any store or channel. The network 
infrastructure allows us to quickly and cost effectively add new stores to the wide area network (“WAN”). The private WAN is built on a CenturyLink 
backbone. Additionally, we have implemented a redundant wireless WAN on Verizon’s infrastructure. All key systems are designed to run in the event of a 
power or network outage. All data is scheduled to be backed up daily from one storage array to another storage array. 

16

 
We have implemented software for all of our major business-critical systems. Key operating systems include Oracle Applications for enterprise resource 
planning (“ERP”), system application processing (“SAP”) Commerce for our e-commerce channel, Retail.net and Java point of sale (“JPOS”) for in-store 
functionality, and HighJump for WMS. Our physical infrastructure is also built on products from premier vendors Cisco, Dell, Oracle Sun and VMWare. 
Originally designed with the goal of being able to run a significantly larger retail business, our IT systems are designed to be scalable to support our 
growth. 

Furthermore, we have incorporated enhanced reporting tools that enable our management to more effectively monitor our financial and operational 
performance to drive financial results by leveraging a range of data insights that is both more granular and more comprehensive than our previous tools. 
Real-time sales data is available to district, store and departments managers.  In addition, our enhanced reporting tools generate custom-created reports that 
provide our team with on-demand access to the data relevant to their area of responsibility.

Intellectual Property

Sportsman’s Warehouse®, Sportsman’s Warehouse America’s Premier Outfitter®, Lost Creek®, LC Lost Creek Fishing Gear and Accessories®, Rustic 
RidgeTM, KillikTM, K Killik & DesignTM, LC & DesignTM, Vital ImpactTM, and The American Parts Company - TAPCOTM are among our service marks or 
trademarks registered with the United States Patent and Trademark Office. In addition, we own several other registered and unregistered trademarks and 
service marks involving advertising slogans and other names and phrases used in our business. We also own numerous domain names, including 
www.sportsmans.com, among others. The information on, or that can be accessed through, our websites is not a part of this filing. 

We believe that our trademarks are valid and valuable and intend to maintain our trademarks and any related registrations. We do not know of any material 
pending claims of infringement or other challenges to our right to use our marks in the United States or elsewhere. We have no franchises or other 
concessions that are material to our operations. 

Our Market and Competition 

Our Market 

We compete in the large, growing and fragmented outdoor activities and sporting goods market, which we believe is currently underserved by full-line 
multi-activity retailers. We believe, based on 2022 National Sporting Goods Association data, that U.S. outdoor activities and sporting goods retail sales 
total over $70 billion annually. The U.S. outdoor activities and sporting goods sector is comprised of three primary categories—equipment, apparel and 
footwear—with each category containing distinct product sets to support a variety of activities, including hunting, fishing, camping and shooting, as well as 
other sporting goods activities. 

We believe growth in the U.S. outdoor activities and sporting goods market is driven by key trends, centered around enhancing performance and enjoyment 
while participating in sporting and outdoor activities.  This includes new product introductions, participation levels, and the resilience of consumer demand 
for product purchases in these categories versus other discretionary categories. We believe these factors will continue to foster growth in the outdoor 
activities and sporting goods market in the future. 

Within the retail sporting goods sector, we operate primarily in the outdoor equipment, apparel and footwear segment, which includes hunting and 
shooting, fishing, camping, hiking, and boating. We believe this segment is growing at a faster rate than the sporting goods industry at large. We believe 
that in response to COVID-19, the growth rate of the outdoor industry accelerated in 2021 and 2022 due to people searching for different ways to safely 
recreate while social distancing. According to Outdoor Foundation’s 2022 Outdoor Participation Trends Report, 54% of Americans participated in some 
sort of outdoor activity, and the recreation participant base grew 2.2 percent to over 164 million participants. This is the highest participation rate on record. 
In addition, first-time firearm buyers, particularly amongst diverse groups, increased in both 2021 and 2022.  We believe this diversification of participant 
provides us with opportunity to engage a broader group of customers.

Furthermore, we believe that specialty retailers have generated incremental sales volume by expanding their presence, especially in smaller underserved 
communities, which has increased customers’ access to products that 

17

 
formerly were less available. The nature of the outdoor activities to which we cater, often requires recurring purchases throughout the year, resulting in high 
rates of conversion among customers. For example, active anglers typically purchase various fishing tackle throughout the year based on seasons and 
changing conditions. Hunting with firearms typically is accompanied by recurring purchases of ammunition and cleaning supplies throughout the year and 
multiple firearm styles for different hunted game. 

Competition 

We believe that the principal competitive factors in our industry are product selection, including locally relevant offerings, value pricing, convenient 
locations, technical services and customer service. Some of our competitors have a larger number of stores, and some of them have a greater market 
presence, name recognition and financial, distribution, marketing and other resources than we have. We believe that we compete effectively with our 
competitors with our distinctive branded selection and superior customer service, as well as our commitment to understanding and providing merchandise 
that is relevant to our targeted customer base. We cater to the outdoor enthusiast and believe that we have both an in-depth knowledge of the technical 
outdoor customer and a “grab and go” store environment that is uniquely conducive to their need for value and convenience. We believe that our flexible 
store format, combined with our low-cost, high-service model, also allows us to enter and serve smaller markets that our larger competitors cannot 
penetrate as effectively. In addition, certain barriers, including legal restrictions, exist on the sale of our product offerings that comprise a portion of our 
revenue, such as firearms, ammunition, certain cutlery, propane and reloading powder, create a structural barrier to competition from many online retailers.  
Finally, over the last few years several big box retailers have either fully exited, or significantly reduced their exposure to the hunting and shooting sports 
categories as federal, state and local laws became more restrictive.  Given our strong position in the hunting and shooting sports market, we believe we are 
well positioned to meet the needs of consumers seeking products in these large categories.

Our principal competitors include the following: 

•

•

•

•

•

independent, local specialty stores with locally relevant, but often limited, product offerings; 

other specialty retailers that compete with us across a significant portion of our merchandising categories through retail store, catalog or e-
commerce businesses; 

large-format sporting goods stores and chains;

mass merchandisers, warehouse clubs, discount stores and department stores; and

online retailers with deep offerings in the product categories in which we compete.

Independent, Local Specialty Stores. These stores generally range in size from approximately 2,000 to 10,000 square feet, and typically focus on more 
than one specific product categories, such as hunting, fishing or camping.

Other Specialty Retailers. Some of the other specialty retailers that compete with us across a significant portion of our merchandising categories are large-
format retailers, with stores that generally range in size from 40,000 to 250,000 square feet. These retailers seek to offer a broad selection of merchandise 
focused on hunting, fishing, camping and other outdoor product categories. Some of these stores combine the characteristics of an outdoor retailer with 
outdoor entertainment and theme attractions. We believe that the number of these stores that can be supported in any single market area is limited because 
of their large size and significant per-store buildout cost. 
Other specialty retailers are smaller chains that typically focus on offering a broad selection of merchandise in one or more of the following product 
categories—hunting, fishing, camping or other outdoor product categories. We believe we can offer a broader and deeper selection of merchandise or 
specialized services than these other outdoor-focused retail chains. 

Large-Format Sporting Goods Stores and Chains. These stores generally range from 20,000 to 80,000 square feet and offer a broad selection of sporting 
goods merchandise covering a variety of sporting goods categories, including baseball, basketball, football and home gyms, as well as hunting, fishing and 
camping. However, we believe that the amount of space at these stores devoted to our outdoor product categories limits the extent of their offerings in these 
areas. 

18

 
Mass Merchandisers, Warehouse Clubs, Discount Stores and Department Stores. With respect to retailers in this category with physical locations, these 
stores generally range in size from approximately 50,000 to over 200,000 square feet and are primarily located in shopping centers, free-standing sites or 
regional malls. Hunting, fishing and camping merchandise and apparel represent a small portion of the stores’ assortment and their total sales. 

Online Retailers.  E-commerce is a growing sales channel.  We face competition from a diverse set of online retailers that sell a wide range of products in 
categories in which we participate.  Online retailers include competitors with e-commerce only sales channels, in addition to many of the retailers 
mentioned above that also have an online presence.

We believe the small independent retailers (or “mom & pop” shops) comprise approximately 65% of the market for outdoor specialty retail products. In 
addition, while there are over 51,000 Type 01 FFLs in the United States today, only approximately 4,300 are currently held by national or regional specialty 
stores. Since FFLs are issued at the store level, these statistics imply that the remaining 92% of the market is fragmented among mom & pop shops. We 
believe this fragmentation within the total addressable market presents an attractive opportunity for us to continue to expand our market share, as customers 
increasingly prefer a broad and appealing selection of merchandise, competitive prices, high levels of service and one-stop shopping convenience. 

Seasonality 

We experience moderate seasonal fluctuations in our net sales and operating results as a result of holiday spending and the opening of hunting seasons. 
While our sales are more balanced throughout the year compared to many retailers, historically, our sales are moderately higher in the third and fourth 
fiscal quarters than in the other quarterly periods. On average, over the last three fiscal years, we have generated approximately 26.3% and 28.3% of our net 
sales in the third and fourth fiscal quarters, respectively, which includes the holiday selling season as well as the opening of the Fall hunting season. 
However, Spring hunting, Father’s Day and the availability of hunting and fishing throughout the year in many of our markets counterbalance this 
seasonality to a certain degree. For additional information, see Part II, Item 7 “Management’s Discussion and Analysis of Financial Condition and Results 
of Operations.”

Regulation and Compliance 

Regulation and Legislation 

We operate in a highly regulated industry. There are a number of federal, state and local laws and regulations that affect our business. In every state in 
which we operate, we must obtain various licenses and/or permits in order to operate our business. 

Because we sell firearms at all of our retail stores, we are subject to regulation by the Bureau of Alcohol, Tobacco, Firearms and Explosives (the “ATF”). 
Each store has its own FFL that permits the sale of firearms, and our distribution center has obtained an FFL to store and distribute firearms. Certain states 
require a state license to sell firearms and/or ammunition and we have obtained these licenses for the states in which we operate that have such a 
requirement. 

We must comply with federal, state and local laws and regulations, including the National Firearms Act of 1934 (the “NFA”), the Gun Control Act of 1968 
(the “GCA”), the Arms Export Control Act of 1976 and provisions of the Internal Revenue Code of 1986, as amended, applicable to the Firearms and 
Ammunition Excise Tax, all of which have been amended from time to time. The NFA and GCA require our business to, among other things, maintain 
FFLs for our locations and perform a pre-transfer background check in connection with each firearm purchase. We perform this background check using 
either the FBI-managed National Instant Criminal Background Check System (“NICS”), or a comparable state government-managed system that relies on 
NICS and any additional information collected by the state. These background check systems either confirm that a transfer can be made, deny the transfer 
or require that the transfer be delayed for further review, and provide us with a transaction number for the proposed transfer. We are required to record the 
transaction number on an ATF Form 4473 and retain this form in our records for auditing purposes for the entire duration we are in business.

19

 
The federal categories of prohibited purchasers are the prevailing minimum for all states. States (and, in some cases, local governments) on occasion enact 
laws that further restrict permissible purchases of firearms. We are also subject to numerous other federal, state and local laws and regulations regarding 
firearm sale procedures, record keeping, inspection and reporting, including adhering to minimum age restrictions regarding the acquisition, purchase or 
possession of firearms or ammunition, residency requirements, applicable waiting periods, importation regulations and regulations pertaining to the 
shipment and transportation of firearms. 

In September 2004, Congress declined to renew the Assault Weapons Ban of 1994 (the “AWB”), which prohibited the manufacture of certain firearms 
defined as “assault weapons,” restricted the sale or possession of “assault weapons,” except those that were manufactured prior to the law’s enactment, and 
placed restrictions on the sale of new high-capacity ammunition feeding devices. Various states and local jurisdictions, including California, Colorado, New 
York and Washington (states in which we operate), have adopted their own versions of the AWB or high capacity ammunition feeding device restrictions, 
some of which restrictions apply to the products we sell in other states. If a statute similar to the AWB were to be enacted or re-enacted at the federal level, 
it would impact our ability to sell certain products. Additionally, state and local governments have proposed laws and regulations that, if enacted, would 
place additional restrictions on the manufacture, transfer, sale, purchase, possession and use of firearms, ammunition and shooting-related products. For 
example, several states, such as California, Colorado, Connecticut, Florida, Maryland, Minnesota, New Jersey, New York, Virginia and Washington have 
enacted laws and regulations that are more restrictive than federal laws and regulations that limit access to and sale of certain firearms and ammunition. 
California, Connecticut and New York impose mandatory screening of ammunition purchases; California has requirements for microstamping (that is, 
engraving the handgun’s serial number on each cartridge) of new handguns; Washington recently passed legislation that, among other things, raises the 
minimum age to purchase certain firearms to 21 from 18 and imposes a multi-day waiting period on gun purchases. California also raised the minimum age 
to purchase certain firearms to 21 and enacted several restrictions, including background checks on ammunition sales. Some states prohibit the sale of guns 
without internal or external locking mechanisms. Other state or local governmental entities may also explore similar legislative or regulatory initiatives that 
may further restrict the manufacture, sale, purchase, possession or use of firearms, ammunition and shooting-related products. 

The Protection of Lawful Commerce in Arms Act (“PLCAA”), which became effective in October 2005, prohibits civil liability actions from being brought 
or continued in any federal or state court against federally licensed manufacturers, distributors, dealers or importers of firearms or ammunition for damages, 
punitive damages, injunctive or declaratory relief, abatement, restitution, fines, penalties or other relief resulting from the criminal or unlawful misuse of a 
qualified product by third parties. The legislation does not preclude traditional product liability actions. 

Several states have immunity statues in place similar to the PLCAA.  However, New Jersey, New York and California recently enacted state legislation that 
could allow firearm dealers, manufacturers, or importers to be held liable for improper marketing or sales as defined in the legislation.

We are also subject to a variety of federal, state and local laws and regulations relating to, among other things, protection of the environment, human health 
and safety, advertising, pricing, weights and measures, product safety and other matters. Some of these laws affect or restrict the manner in which we can 
sell certain items, such as archery equipment, handguns, smokeless powder, black powder substitutes, ammunition, pepper spray, bows, knives and other 
products. State and local laws and regulations governing hunting, fishing, boating, all-terrain vehicles and other outdoor activities and equipment can also 
affect our business. We believe that we are in substantial compliance with the terms of such laws and that we have no liabilities under such laws that we 
expect could have a material adverse effect on our business, results of operations or financial condition. 

In addition, many of our imported products are subject to existing or potential duties, tariffs or quotas that may limit the quantity of products that we may 
import into the United States from other countries or impact the cost of such products. To date, quotas in the operation of our business have not restricted 
us, and customs duties have not comprised a material portion of the total cost of our products. 

State, local and federal laws and regulations relating to products that we sell may change, sometimes significantly, as a result of political, economic or 
social events. For instance, in November 2022, the State of Oregon passed 

20

 
 
legislation that will, among other things, impose complex permitting and training requirements for the purchases of firearms. As a result, sales of firearms 
in Oregon may be halted or substantially diminished until such permitting and training programs are developed by the state, which may take a significant 
amount of time. If that were to occur, it could result in a substantial decline in our sales of firearms and related products and reduce traffic to our stores in 
Oregon, which could have a substantial impact on our sales and gross margin. On December 6, 2022, a state court judge in Oregon temporarily blocked the 
enforcement of such legislation. We currently operate eight stores in the State of Oregon.

Our e-commerce business is subject to the Mail or Telephone Order Merchandise Rule and related regulations promulgated by the Federal Trade 
Commission (the “FTC”), which affect our catalog mail order operations. FTC regulations, in general, govern the solicitation of orders, the information 
provided to prospective customers and the timeliness of shipments and refunds. In addition, the FTC has established guidelines for advertising and labeling 
many of the products we sell.

Compliance 

We are routinely inspected by the ATF and various state agencies to ensure compliance with federal, state and local laws and regulations. While we view 
such inspections as a starting point, we employ more comprehensive internal compliance inspections to help ensure we follow and are compliant with all 
applicable laws and regulations. With the IT infrastructure systems we have in place, certain components of inspections can be done remotely. In order to 
maintain compliance with the applicable federal, state and local laws and regulations, we have implemented company-wide standard operating procedures 
that apply to the sale of firearms and ammunition.  All relevant employee are trained in accordance with the policies and procedures regarding the sale of 
ATF regulated items.

We dedicate significant resources to ensure compliance with applicable federal, state and local laws and regulations. Since we began operations in 1986, we 
have never had an FFL revoked.

We are also subject to a variety of state laws and regulations relating to, among other things, advertising and product restrictions. Some of these laws 
prohibit or limit the sale, in certain states and locations, of certain items, such as black powder firearms, ammunition, bows, knives and similar products. 
Our compliance department administers various restriction codes and other software tools to prevent the sale of such jurisdictionally-restricted items. 

We have particular expertise in the California market and have passed several California Department of Justice (“CA DOJ”) firearm audits with zero or 
only minor violations. The CA DOJ communicates with us for policy discussion, recognizing the strength of our compliance infrastructure.

Compliance with government regulations, including environmental regulations, has not had, and based upon current information and the applicable laws 
and regulation currently in effect, is not expected to have a material effect on our capital expenditures, results of operations or competitive position.  
However, laws and regulations may be changed, accelerated or adopted that impose significant operational restrictions and compliance requirements upon 
us and which could negatively impact our operating results and financial condition.  See Item 1A, “Risk Factors—Risks Related to the Firearms Business”.

Data Privacy and Security

In the ordinary course of business, we collect, receive, store, process, generate, use, transfer, disclose, make accessible, protect, secure, dispose of, transmit, 
and share (collectively, “process”) personal data, such as employee and consumer information. Accordingly, we may be subject to numerous data privacy 
and security obligations, including federal, state, and local laws, regulations, guidance, industry standards, external and internal privacy and security 
policies, contractual requirements and other obligations related to data privacy and security. 

These frameworks are evolving and may impose potentially conflicting obligations. Such obligations may include, without limitation, the Federal Trade 
Commission Act, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CPRA”) (collectively, 
“CCPA”), industry standards, such as the Payment Card Industry Data Security Standard (“PCI DSS”), and wiretapping laws. The CCPA is an example of 
the 

21

 
increasingly stringent and evolving regulatory frameworks related to personal data processing that may increase our compliance obligations and exposure 
for any noncompliance. For example, the CCPA applies to personal data of consumers, business representative, and employees who are California 
residents, imposes specific obligations on covered businesses, provides for administrative fines of up to $7,500 per violation, and allows private litigants 
affected by certain data breaches to recover significant statutory damages. 

In addition, several U.S. states, such as Virginia, Colorado, Connecticut, and Utah, have enacted comprehensive data privacy laws, and similar laws are 
being considered at the federal, state, and local levels.

Human Capital 

We appreciate the importance of retention, growth and development of our employees.  We strive to provide competitive compensation and benefits 
packages, opportunities for advancement, and extensive training programs and learning opportunities for our employees. 

As of January 28, 2023, we had approximately 6,700 total employees. Of our total employees, approximately 240 were based at our corporate headquarters 
in West Jordan, Utah, approximately 490 employees were located at our distribution center and approximately 5,900 were store employees. As of January 
28, 2023, we had approximately 3,000 full-time employees and approximately 3,700 part-time employees, who are primarily store employees. None of our 
employees are represented by a labor union or are party to a collective bargaining agreement and we have had no labor-related work stoppages. We pride 
ourselves on the long tenure of our almost 400 store managers and corporate employees.

We believe we offer competitive compensation and benefits packages. We strive to ensure pay equity between our female and male employees performing 
equal or substantially similar work. We are also focused on understanding our diversity and inclusion strengths and opportunities and executing on a 
strategy to support further progress. As our employees are often outdoor enthusiasts, we offer an industry best in-class discount program to our employees. 
We believe our level of employee store patronage and employee expertise are unique among our competitors in this industry and enhances our 
differentiated shopping experience. 

We believe that the recruitment, training and knowledge of our employees and the consistency and quality of the service they deliver are central to our 
success. We emphasize deep product knowledge for store managers and sales associates during both the hiring and training stages. We hire most of our 
sales associates for a specific department or product category. Our managers and sales associates undergo focused sales training, consisting of both sales 
techniques and specialized product instruction, both immediately upon hiring (approximately 20 hours) and continuing throughout their career 
(approximately 16 hours annually). For example, in our hunting department, all employees receive an additional nine hours of training on ATF and 
company policies initially upon hire, with continuing education throughout the year. Our store managers complete two to six months of on-the-job training 
at another store with a Sportsman’s Warehouse district manager, as part of which they receive approximately 80 hours of dedicated managerial training and 
instruction. Our department heads receive extensive online training as well as on-site instruction, totaling approximately 40 hours. As a result of these 
programs, our employees are highly trained to provide friendly and non-intimidating education, guidance and support to address our customers’ needs. 

One of our unique assets is a designated training room located at our headquarters. Our training room is used frequently for firm-wide training programs 
and by vendors to stage training demonstrations for new products. Training room sessions are broadcast real-time in high definition to each store location 
and are recorded for future viewing. Vendor training is particularly interactive, permitting vendor representatives to present a uniform message 
simultaneously to all employees, while allowing managers and sales staff in individual stores to ask questions and provide real-time feedback on products. 
This system increases vendors’ product knowledge reach and provides more effective training to our employees. Training room sessions are especially 
important for technical products, with numerous design features and a high unit price, because they enable our sales associates to better educate customers 
and provide additional assurance that a given product fits the customer’s needs. 

22

 
Available Information 

Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those reports filed or furnished 
pursuant to Sections 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), are available on our website at 
www.sportsmans.com, free of charge, as soon as reasonably practicable after the electronic filing of these reports with, or furnishing of these reports to, the 
SEC. We may post information that is important to investors on our website from time to time.  The information provided on our website is not part of this 
report and is, therefore, not incorporated herein by reference.

ITEM 1A. RISK FACTORS

Our business faces significant risks and uncertainties. Certain important factors may have a material adverse effect on our business prospects, financial 
condition and results of operations, and you should carefully consider them. Accordingly, in evaluating our business, we encourage you to consider the 
following discussion of risk factors, in its entirety, in addition to other information contained in or incorporated by reference into this 10-K, including our 
consolidated financial statements and the related notes appearing at the end of this 10-K, and our other public filings with the SEC. Other events that we do 
not currently anticipate or that we currently deem immaterial may also affect our business, prospects, financial condition and results of operations.

Risks Related to the Firearms Business

Current and future government regulations, particularly regulations relating to the sale of firearms and ammunition, may negatively impact the 
demand for our products and our ability to conduct our business.

We operate in a complex regulatory and legal environment that could negatively impact the demand for our products and expose us to compliance and 
litigation risks, which could materially affect our operations and financial results. These laws may, and do, change, sometimes significantly, as a result of 
political, economic or social events. For instance, Washington passed legislation that, among other things, raises the minimum age to purchase certain 
firearms from 18 to 21 and imposes a five to ten day waiting period on gun purchases. In addition, Florida has also raised the minimum age for firearms 
purchases to 21 with some exceptions, and in November 2022, the State of Oregon passed legislation that will, among other things, impose complex 
permitting and training requirements for the purchases of firearms.  Some of the federal, state or local laws and regulations that affect our business and 
demand for our products include: 

•

•

•

•

•

•

•

•

•

federal, state or local laws and regulations or executive orders that prohibit or limit the sale of certain items we offer, such as firearms, black 
powder firearms, ammunition, bows, knives and similar products; 

the ATF, regulations, audit and regulatory policies that impact the process by which we sell firearms and ammunition and similar policies of 
state agencies that have concurrent jurisdiction, such as the CA DOJ;

laws and regulations governing hunting and fishing; 

laws and regulations relating to the collecting and sharing of non-public customer information; 

laws and regulations relating to consumer products, product liability or consumer protection, including regulation by the Consumer Product 
Safety Commission and similar state regulatory agencies; 

laws and regulations relating to the manner in which we advertise, market or sell our products; 

labor and employment laws, including wage and hour laws; 

U.S. Customs laws and regulations pertaining to proper item classification, quotas and the payment of duties and tariffs; and 

FTC regulations governing the manner in which orders may be solicited and prescribing other obligations in fulfilling orders and 
consummating sales. 

23

 
Over the past several years, bills have been introduced in the United States Congress that would restrict or prohibit the manufacture, transfer, importation or 
sale of certain calibers of handgun ammunition, impose a tax and import controls on bullets designed to penetrate bullet-proof vests, impose a special 
occupational tax and registration requirements on manufacturers of handgun ammunition and increase the tax on handgun ammunition in certain calibers. 
Because we carry these products, such legislation could, depending on its scope, materially harm our sales. 

Additionally, state and local governments have proposed laws and regulations that, if enacted, would place additional restrictions on the manufacture, 
transfer, sale, purchase, acquisition, possession and use of firearms, ammunition and shooting-related products. For example, in response to mass shootings 
and other incidents in the United States, several states, such as Colorado, Connecticut, Florida, Maryland, Minnesota, New Jersey, New York, and 
Washington have enacted laws and regulations that limit access to and sale of certain firearms in ways more restrictive than federal laws. Other state or 
local governmental entities may continue to explore similar legislative or regulatory restrictions that could prohibit the manufacture, sale, purchase, 
possession or use of firearms and ammunition. In New York and Connecticut, mandatory screening of ammunition purchases is now required, as well as 
electronic recordkeeping that will be audited by the state. In addition, California has adopted requirements for micro-stamping (that is, engraving the 
handgun’s serial number on the firing pin of new handguns), and at least seven other states and the United States Congress have introduced microstamping 
legislation for certain firearms. Lastly, some states prohibit the sale of firearms without internal or external locking mechanisms, and several states are 
considering mandating certain design features on safety grounds, most of which would be applicable only to handguns. Other state or local governmental 
entities may also explore similar legislative or regulatory initiatives that may further restrict the manufacture, sale, purchase, acquisition, possession or use 
of firearms, ammunition and shooting-related products. 

State, local and federal laws and regulations relating to products that we sell may change, sometimes significantly, as a result of political, economic or 
social events. For instance, in November 2022, the State of Oregon passed legislation that will, among other things, impose complex permitting and 
training requirements for the purchases of firearms. As a result, sales of firearms in Oregon may be halted or substantially diminished until such permitting 
and training programs are developed by the state, which may take a significant amount of time. If that were to occur, it could result in a substantial decline 
in our sales of firearms and related products and reduce traffic to our stores in Oregon, which could have a substantial impact on our sales and gross 
margin. On December 6, 2022, a state court judge in Oregon temporarily blocked the enforcement of such legislation. We currently operate eight stores in 
the State of Oregon.

The regulation of firearms, ammunition and shooting-related products may even become more restrictive in the future. Changes in these laws and 
regulations or additional regulations, particularly new laws or increased regulations regarding sales and ownership of firearms and ammunition, could cause 
the demand for and sales of our products to decrease and could materially adversely impact our net sales and profitability. Sales of firearms represent a 
significant percentage of our net sales and are critical in drawing customers to our stores. A substantial reduction in our sales or margins on sales of 
firearms and firearm related products due to the establishment of new regulations could harm our operating results. Moreover, complying with increased or 
changed regulations could cause our operating expenses to increase. 

We may incur costs from litigation involving products that we sell, particularly firearms and ammunition, which could adversely affect our net 
sales and profitability. 

We may incur damages due to lawsuits involving products we sell, including lawsuits relating to firearms, ammunition, tree stands and archery equipment. 
We may incur losses due to lawsuits, including potential class actions, relating to our performance of background checks on firearms purchases and 
compliance with other sales laws as mandated by state and federal law. We may also incur losses from lawsuits relating to the improper use of firearms or 
ammunition sold by us, including lawsuits by municipalities or other organizations attempting to recover costs from manufacturers and retailers of firearms 
and ammunition. For instance, in July 2019, the estate and family of a victim of the Route 91 Harvest Festival shooting filed litigation against 16 
defendants, including us, for wrongful death and negligence. This litigation was dismissed in March of 2022, with a finding of no liability for the Company.  
See Note 15 to our Consolidated Financial Statements for additional information on the resolution of this litigation. Our insurance coverage, as well as the 
insurance provided by our vendors for certain products they sell to us may be inadequate to cover claims and liabilities related to products that we sell. In 
addition, claims or lawsuits 

24

 
related to products that we sell, or the unavailability of insurance for product liability claims, could result in the elimination of these products from our 
product line, thereby reducing net sales. If one or more successful claims against us are not covered by or exceed our insurance coverage, or if insurance 
coverage is no longer available, our available working capital may be impaired and our operating results could be materially adversely affected. Even 
unsuccessful claims could result in the expenditure of funds and management time and could have a negative impact on our profitability and on future 
premiums we would be required to pay on our insurance policies.

Our net sales and profitability could be impacted if the strength of our brand is not maintained, and our sales of firearm-related products could 
present reputational risks and negative publicity. 

Our success depends on the value and strength of the Sportsman’s Warehouse brand. The Sportsman’s Warehouse name is integral to our business as well 
as to the implementation of our strategies for expanding our business. Maintaining, promoting and positioning our brand will depend largely on the success 
of our marketing and merchandising efforts and our ability to provide high quality merchandise and a consistent, high quality customer experience both in-
store and online. Our brand could be adversely affected if we fail to achieve these objectives or if our public image or reputation were to be tarnished by 
negative publicity, any of which could result in decreases in net sales. In addition, the sale of firearm-related products also may present reputational risks 
and negative publicity that could affect consumers’ perception of us or willingness to shop in our stores, which could harm our results of operations and 
financial condition.

Risks Related to Our Retail Operations

Our retail-based business model is impacted by general economic and market conditions, such as rising interest rates and inflationary pressures, 
and ongoing economic, market and financial uncertainties, including uncertainties surrounding the impact of COVID-19, may cause a decline in 
consumer spending that may adversely affect our business, operations, liquidity, financial results and stock price.

During fiscal 2022 we saw decreased revenue as a result of inflationary pressures on our consumers discretionary spending, as well as, increased interest 
rates and higher energy costs and fuel prices.  As a retail business that depends on consumer discretionary spending, we may continue to be adversely 
affected if our customers reduce, delay or forego their purchases of our products as a result of job losses, bankruptcies, higher consumer debt and interest 
rates, increases in inflation, higher energy and fuel costs, reduced access to credit, fluctuations in home prices and other adverse conditions in the mortgage 
and housing markets, lower consumer confidence, uncertainty or changes in tax policies and tax rates, uncertainty due to potential national or international 
security concerns, adverse or unseasonal weather conditions and uncertainty related to the ongoing COVID-19 pandemic. The COVID-19 pandemic 
severely impacted the global economy, disrupted consumer spending and global supply chains, and created significant volatility and disruption of financial 
markets.  We experienced some interruption with various vendors as a result of restrictions or limitations on their operations due to the pandemic.  We also 
experienced an increase in sales in fiscal 2020 and fiscal 2021 due to the pandemic and related events, although this increase in sales did not continue into 
fiscal 2022. If we are required to close a large portion of our stores or we experience an acceleration of reduced store traffic, whether as a result of the 
COVID-19 pandemic, evolving macroeconomic conditions or geopolitical events, or otherwise, we may need additional liquidity to maintain our 
operations depending on how long these events impact our operations. Such events could adversely impact our sales and/or cause the temporary closure of 
our stores. Decreases in same store sales, customer traffic to our stores and e-commerce site or average ticket sales negatively affect our financial 
performance, and a prolonged period of depressed consumer spending could have a material adverse effect on our business. Promotional activities, vendor 
incentives, and decreased demand for consumer products could affect profitability and margins. In addition, adverse economic conditions may result in an 
increase in our operating expenses due to, among other things, higher costs of labor, energy, equipment and facilities. Due to fluctuations in the U.S. 
economy, our sales, operating and financial results for a particular period are difficult to predict, making it difficult to forecast results to be expected in 
future periods. Any of the foregoing factors could have a material adverse effect on our business, results of operations and financial condition and could 
adversely affect our stock price.

25

 
Our concentration of stores in the Western United States makes us susceptible to adverse conditions in this region. 

The majority of our stores are currently located in the Western United States, comprising Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, 
New Mexico, Oregon, Utah, Washington and Wyoming. As a result, our operations are more susceptible to regional factors than the operations of more 
geographically diversified competitors. These factors include regional economic and weather conditions, natural disasters, demographic and population 
changes and governmental regulations in the states in which we operate. Environmental changes and disease epidemics affecting fish or game populations 
in any concentrated region may also affect our sales. In addition, adverse weather conditions and the impacts of climate change in any concentrated region 
may temporarily reduce the demand for some of our products and could have a negative effect on our sales, earnings or cash flows. If a region with a 
concentration of our stores were to suffer an economic downturn or other adverse event, our operating results could suffer. 

Competition in the outdoor activities and sporting goods market could reduce our net sales and profitability. 

The outdoor activities and sporting goods market is highly fragmented and competitive.  Some of our competitors have a larger number of stores, and 
greater market presence (both brick and mortar and online), name recognition and financial, distribution, marketing and other resources than we have. As a 
result of this competition, we may need to spend more on advertising and promotion than we anticipate. In addition, the ability of consumers to compare 
prices on a real-time basis through the use of smartphones and digital technology puts additional pressure on us to maintain competitive pricing. If our 
competitors reduce their prices, we may have to reduce our prices in order to compete, which could harm our margins. Furthermore, some of our 
competitors may build new stores in or near our existing locations or in locations with high concentrations of our e-commerce business customers. As a 
result of this competition, we may need to spend more on advertising and promotion. Some of our mass merchandising competitors, such as Walmart, do 
not currently compete in many of the product lines we offer. However, if these competitors were to begin offering a broader array of competing products, or 
if any of the other factors listed above occurred, our net sales could be reduced or our costs could be increased, resulting in reduced profitability. 

If we fail to anticipate changes in consumer demands, including regional preferences, in a timely manner, our operating results could suffer. 

Our products appeal to consumers who regularly hunt, camp, fish and participate in various shooting sports. The preferences of these consumers cannot be 
predicted with certainty and are subject to change. In addition, due to different game and fishing species and varied weather conditions found in different 
markets, it is critical that our stores stock products appropriate for their markets. Our success depends on our ability to identify product trends in a variety 
of markets as well as to anticipate, gauge and quickly react to changing consumer demands in these markets. We usually must order merchandise well in 
advance of the applicable selling season. The extended lead times for many of our purchases may make it difficult for us to respond rapidly to new or 
changing product trends or changes in prices. If we misjudge either the market for our products or our customers’ purchasing habits, our net sales may 
decline significantly and we may not have sufficient quantities of merchandise to satisfy customer demand or we may be required to mark down excess 
inventory, either of which would result in lower profit margins and harm our operating results.

Our same store sales may fluctuate and may not be a meaningful indicator of future performance. 

Our same store sales may vary from quarter to quarter, and an unanticipated decline in net sales or same store sales may cause the price of our common 
stock to fluctuate significantly. A number of factors have historically affected, and will continue to affect, our same store sales results, including: 

•

•

•

•

macroeconomic factors, such as political trends, social unrest, inflationary and recessionary trends;

consumer preferences, buying trends and overall economic trends; 

changes or anticipated changes to laws and government regulations related to some of the products we sell, in particular regulations relating 
to the sale of firearms and ammunition;

the impact of the COVID-19 pandemic; 

26

 
•

•

•

•

•

•

•

our ability to identify and respond effectively to local and regional trends and customer preferences; 

our ability to provide quality customer service that will increase our conversion of shoppers into paying customers; 

the success of our omni-channel strategy and our e-commerce platform;

competition in the regional market of a store; 

atypical weather; 

new product introductions and changes in our product mix; and 

changes in pricing and average ticket sales. 

Our operating results are subject to seasonal fluctuations. 

We experience moderate seasonal fluctuations in our net sales and operating results. On average over the last three fiscal years, we have generated 26.3% 
and 28.3% of our annual net sales in the third and fourth fiscal quarters, respectively, which includes the holiday selling season as well as the opening of the 
fall hunting season. We incur additional expenses in the third and fourth fiscal quarters due to higher purchase volumes and increased staffing in our stores. 
If, for any reason, we miscalculate the demand for our products or our product mix during the third or fourth fiscal quarters, our sales in these quarters 
could decline, resulting in higher labor costs as a percentage of sales, lower margins and excess inventory, which could cause our annual operating results 
to suffer and our stock price to decline. Due to our seasonality, the possible adverse impact from other risks associated with our business, including atypical 
weather, consumer spending levels and general economic and business conditions, is potentially greater if any such risks occur during our peak sales 
seasons. 

We currently rely on a single distribution center for our business, and if there is a natural disaster or other serious disruption at such facility, we 
may be unable to deliver merchandise effectively to our stores or customers. 

We currently rely on a single distribution center in Salt Lake City, Utah for our business. Any natural disaster or other serious disruption at such facility due 
to fire, tornado, earthquake, flood or any other cause could damage our on-site inventory or impair our ability to use such distribution center. While we 
maintain business interruption insurance, as well as general property insurance, the amount of insurance coverage may not be sufficient to cover our losses 
in such an event. Any of these occurrences could impair our ability to adequately stock our stores or fulfill customer orders and harm our operating results. 

Dynamic freight costs could adversely affect our business, financial condition, results of operations and our ability to accurately predict financial 
results.

Freight costs represent a significant portion of the cost of our products. We have experienced highly variable transportation and logistics costs over the last 
three years.  While moderating in the second half of 2022, we believe dynamic conditions will continue into fiscal year 2023 and beyond. Freight rates on 
our products are affected by a myriad of factors, including COVID-19 related impacts on the global economy, petroleum prices, carrier labor relations, 
congestion at U.S. ports and ocean freight carrier capacity.

We have been experiencing supply chain disruptions and delays of the supply of products from our vendors, which have had an adverse impact on 
our net sales and profitability. 

Due to the lingering effects of the COVID-19 pandemic, the global supply chain has experienced delays, including delays in the outdoor sporting goods 
industry.  We continue to work diligently with our partners to mitigate the impact these delays have on our business. While we continue to see improvement 
in the supply chain we anticipate that some delays are likely to continue into fiscal 2023.  Any continuing delay or disruption in our supply chain could 
negatively impact our ability to market and sell our products and serve our customers, which could adversely impact our net sales and profitability. In 
addition, some our key vendors have been negatively impacted by supply chain disruptions, which have affected their ability to maintain delivery 
schedules.  Further, if any of our significant 

27

 
vendors were to become subject to bankruptcy, receivership or similar proceedings, we may be unable to arrange for alternate or replacement products, 
transactions or business relationships on favorable terms, or at all, which could adversely affect our sales and operating results. 

We depend on merchandise purchased from our vendors to obtain products for our stores. We have no contractual arrangements providing for continued 
supply from our key vendors, and our vendors may discontinue selling to us at any time. Changes in commercial practices of our key vendors or 
manufacturers, such as changes in vendor support and incentives or changes in credit or payment terms, could also negatively impact our results. If we lose 
one or more key vendors or are unable to promptly replace a vendor that is unwilling or unable to satisfy our requirements with a vendor providing equally 
appealing products at comparable prices, we may not be able to offer products that are important to our merchandise assortment. 

We also are subject to risks, such as the price and availability of raw materials and fabrics, labor disputes, union organizing activity, strikes, inclement 
weather, natural disasters, war and terrorism and adverse general economic and political conditions, that might limit our vendors’ ability to provide us with 
quality merchandise on a timely and cost-efficient basis. We may not be able to develop relationships with new vendors, and products from alternative 
sources, if any, may be of a lesser quality and more expensive than those we currently purchase. Any delay or failure in offering products to our customers 
could have a material adverse impact on our net sales and profitability. 

Political and economic uncertainty and unrest in foreign countries where our merchandise vendors are located and trade restrictions upon 
imports from these foreign countries could adversely affect our ability to source merchandise and operating results. 

In fiscal year 2022, approximately 2.3% of our merchandise was imported directly from vendors located in foreign countries, with a substantial portion of 
the imported merchandise being obtained directly from vendors in China and El Salvador. In addition, we believe that a significant portion of our domestic 
vendors obtain their products from foreign countries that may also be subject to political and economic uncertainty. We are subject to risks and 
uncertainties associated with changing economic, political, market and other conditions in foreign countries where our vendors are located, such as, 
increased import duties, tariffs, border-adjusted taxes, trade restrictions and quotas, adverse fluctuations of foreign currencies and geopolitical turmoil, such 
as the conflict between Russia and Ukraine and any resulting disruption, instability or volatility in the global markets and industries resulting from such 
conflict. Any event causing a disruption or delay of imports from foreign locations would likely increase the cost or reduce the supply of merchandise 
available to us and would adversely affect our operating results.

Finally, potential changes in federal restrictions on the importation of firearms and ammunition products could affect our ability to acquire certain popular 
brands of firearms and ammunition products from importers and wholesalers, which could negatively impact our net sales until replacements in the United 
States can be obtained, if at all. 

We are subject to stringent and evolving U.S. obligations related to data privacy and security, and our actual or perceived failure to comply with 
such obligations could lead to adverse business consequences.

In the ordinary course of business, we collect, receive, store, process, generate, use, transfer, disclose, make accessible, protect, secure, dispose of, transmit, 
and share (collectively, processing) personal data and other sensitive information, including proprietary and confidential business data, trade secrets, 
intellectual property, sensitive third-party data, business plans, transactions, and financial information (collectively, sensitive data). These processing 
activities may subject us to numerous data privacy and security obligations, such as various laws, regulations, guidance, industry standards, external and 
internal privacy and security policies, contractual requirements, and other obligations relating to data privacy and security. 

In the United States, federal, state, and local governments have enacted numerous data privacy and security laws, including data breach notification laws, 
personal data privacy laws, consumer protection laws(e.g., Section 5 of the Federal Trade Commission Act), and other similar laws (e.g., wiretapping 
laws).  For example, the CCPA imposes obligations on covered businesses regarding their processing of personal data and provides for administrative fines 
and a private right of action for certain data breaches.  In addition, the CPRA’s recent amendments broadened the CCPA, including by establishing a new 
regulatory agency to implement and enforce the law. Other states, such as 

28

 
Virginia and Colorado, have also passed comprehensive privacy laws, and similar laws are being considered in several other U.S. jurisdictions. 
Additionally, under various privacy laws and other obligations, we may be required to obtain certain consents to process personal data. Our inability or 
failure to do so could result in adverse consequences, such as threats of class-action litigation alleging violations of wiretapping laws.

In addition to data privacy and security laws, we are contractually subject to industry standards adopted by industry groups, such as the PCI DSS, and may 
become subject to such obligations in the future. We may also rely on vendors to process payment card data, and those vendors may be subject to PCI DSS, 
and our business may be negatively affected if our vendors are fined or suffer other consequences as a result of PCI DSS noncompliance. 

We are also bound by other contractual obligations related to data privacy and security, and our efforts to comply with such obligations may not be 
successful. 

We publish privacy policies, marketing materials, and other statements regarding data privacy and security.  If these are found to be deficient, lacking in 
transparency, deceptive, unfair, or misrepresentative of our practices, we may be subject to investigation, enforcement actions by regulators, or other 
adverse consequences. 

Obligations related to data privacy and security are quickly changing, becoming increasingly stringent, creating regulatory uncertainty, and may be subject 
to differing applications and interpretations. Preparing for and complying with these obligations requires us to devote significant resources and may 
necessitate changes to our services, information technologies, systems, and practices and to those of any third parties that process personal data on our 
behalf. 

We may at times be unsuccessful (or be perceived to have been unsuccessful) in our efforts to comply with our data privacy and security obligations.  
Moreover, despite our efforts, our personnel or third parties on whom we rely may be unsuccessful in complying with such obligations, which could 
negatively impact our business operations.  If we or the third parties on which we rely are unsuccessful, or are perceived to have been unsuccessful, to 
address or comply with applicable data privacy and security obligations, we could face significant consequences, including but not limited to: government 
enforcement actions (e.g., investigations, fines, penalties, audits, inspections, and similar); litigation (including class-action claims); additional reporting 
requirements and/or oversight; bans on processing personal data; and orders to destroy or not use personal data. Any of these events could have a material 
adverse effect on our reputation, business, or financial condition, including but not limited to: loss of customers; inability to process personal data or to 
operate in certain jurisdictions; limited ability to develop or commercialize our products; expenditure of time and resources to defend any claim or inquiry; 
adverse publicity; or substantial changes to our business model or operations.

The transition to our new Chief Executive Officer will be critical to our success and our business may be adversely impacted if we do not 
successfully manage the transition process.

On April 10, 2023, Jon Barker notified the Board of Directors (the “Board”) of his retirement and voluntary resignation as President, Chief Executive 
Officer and member of the Board, effective April 14, 2023. The Board appointed Joseph P. Schneider as Interim President and Interim Chief Executive 
Officer, effective April 14, 2023. The Board has hired a national executive search firm to conduct a global search for Mr. Barker’s successor.

Our success will depend, in part, on the effectiveness of our new Chief Executive Officer. The Chief Executive Officer will be critical to executing on and 
achieving our vision, strategic direction, culture, and products. Management transition may create uncertainty among employees, suppliers and customers, 
divert resources and management attention, or impact public or market perception, any of which could negatively impact our ability to operate effectively 
or execute our strategies and result in an adverse impact on our business. 

Our business depends on our ability to meet our labor needs.

Our success depends in part upon our ability to attract, motivate and retain a sufficient number of qualified employees, including district managers, store 
managers, department managers and sales associates, who understand and appreciate our outdoor culture and are able to adequately represent this culture to 
our customers. We continually 

29

 
expand our employee base to manage our anticipated growth.  Competition for non-entry level personnel, particularly for employees with retail experience, 
is highly competitive.  Additionally, our ability to maintain consistency in the quality of customer service in our stores is critical to our success.  Many of 
our store employees are in entry-level or part-time positions that historically have high rates of turnover.  We are also dependent on the employees who 
staff our distribution center, many of whom are skilled.  We may be unable to meet our labor needs and control our costs due to external factors such as the 
availability of a sufficient number of qualified persons in the work force of the markets in which we operate, competition, unemployment levels, demand 
for certain labor expertise, prevailing wage rates, wage inflation, changing demographics, health and other insurance costs and adoption of new or revised 
employment and labor laws and regulations.  If we are unable to hire and retain sales associates capable of consistently providing a high level of customer 
service, as demonstrated by their enthusiasm for our culture and knowledge of our merchandise, our business could be materially adversely affected. 
Although none of our employees are currently covered by collective bargaining agreements, our employees may elect to be represented by labor unions in 
the future, which could increase our labor costs. Additionally, competition for qualified employees could require us to pay higher wages to attract a 
sufficient number of employees. An inability to recruit and retain a sufficient number of qualified individuals in the future may delay the planned openings 
of new stores. Any such delays, any material increases in employee turnover rates at existing stores or any increases in labor costs could have a material 
adverse effect on our business, financial condition or operating results. 

Increases in the minimum wage have recently adversely affected our financial results. 

Recently, several states in which we operate have enacted minimum wage increases and it is possible that other states or the federal government could also 
enact minimum wage increases. In fiscal year 2021 and 2022, 53 and 55 of our stores, respectively, were impacted by minimum wage increases, which 
increased our selling, general and administrative expenses. Base wage rates for some of our employees are at or slightly above the minimum wage. As 
more state minimum wage rates increase or if the federal government enacts a minimum wage increase, we may need to increase not only the wage rates of 
our minimum wage employees, but also the wages paid to our other hourly employees as well. Further, should we fail to increase our wages competitively 
in response to increasing wage rates, the quality of our workforce could decline, causing our customer service to suffer. Any increase in the cost of our 
labor could have an adverse effect on our operating costs, financial condition and results of operations.

Risks Related to Our Business Strategy

Our expansion into new, unfamiliar markets presents increased risks that may prevent us from being profitable in these new markets.  

We intend to continue to expand by opening or acquiring stores in new markets, which may include small- to medium-sized markets and which may not 
have existing national outdoor sports retailers. As a result, we may have less familiarity with local customer preferences and encounter difficulties in 
attracting customers due to a reduced level of customer familiarity with our brand. Other factors that may impact our ability to open or acquire stores in 
new markets and operate them profitably, many of which are beyond our control, include: 

•

•

•

•

•

•

•

our ability to identify suitable locations, including our ability to gather and assess demographic and marketing data to determine consumer 
demand for our products in the locations we select; 

our ability to obtain financing on favorable terms or negotiate favorable lease agreements; 

our ability to properly assess the profitability of potential new retail store locations; 

our ability to successfully rebrand any new stores we acquire and integrate such stores into our existing operations; 

our ability to secure required governmental permits and approvals; 

our ability to attract, hire and train skilled store operating personnel, especially management personnel; 

the availability of construction materials and labor and the absence of significant construction delays or cost overruns; 

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•

•

•

•

•

•

our ability to provide a satisfactory mix of merchandise that is responsive to the needs of our customers living in the areas where new retail 
stores are built; 

our ability to supply new retail stores with inventory in a timely manner; 

our competitors building or leasing stores near our retail stores or in locations we have identified as targets for a new retail store; 

consumer demand for our products, particularly firearms and ammunition, which drives traffic to our retail stores; 

regional economic and other factors in the geographies in which we expand; and 

general economic, political, and business conditions affecting consumer confidence and spending and the overall strength of our business. 

Once we decide on a new market and find a suitable location, any delays in opening or acquiring new stores could impact our financial results. It is possible 
that events, such as delays in the entitlements process or construction delays caused by permitting or licensing issues, material shortages, labor issues, 
weather delays or other acts of god, discovery of contaminants, accidents, deaths or injunctions, could delay planned new store openings beyond their 
expected dates or force us to abandon planned openings altogether. In addition, new retail stores typically generate lower operating margins because pre-
opening expenses are expensed as they are incurred and because fixed costs, as a percentage of net sales, are higher. Furthermore, the substantial 
management time and resources which our retail store expansion strategy requires may result in disruption to our existing business operations, which may 
decrease our profitability. 

As a result of the above factors, we cannot assure you that we will be successful in operating our stores in new markets on a profitable basis. 

If we are unable to successfully develop and maintain our omni-channel strategy, we may not be able to compete effectively and our sales and 
profitability may be adversely affected.

Our e-commerce business is an important element of our brand and relationship with our customers, and we expect it to continue to grow. In 2021, we 
migrated our website to a new cloud platform with autoscaling capability, significantly increasing capacity and efficiency. E-commerce continues to be a 
rapidly growing sales channel for our business and an increasing source of competition in our industry. If we are unable to continue to successfully develop 
and maintain our omni-channel platform, we may not be able to compete effectively and our sales and profitability may be adversely affected. Our future 
success could also be adversely affected if we are unable to identify and capitalize on retail trends, including technology, e-commerce and other process 
efficiencies to gain market share and better service our customers.

In addition, many of our competitors already have e-commerce businesses that are substantially larger and more developed than ours, which places us at a 
competitive disadvantage. There are also regulatory restrictions on the online sale of a portion of our product offerings, such as ammunition, certain cutlery, 
firearms, propane and reloading powder. If we are unable to expand our e-commerce business, our growth plans will suffer and the price of our common 
stock could decline. 

We are also vulnerable to additional risks and uncertainties associated with e-commerce sales, including rapid changes in technology, website downtime 
and other technical failures, security incidents, cyber-attacks, consumer privacy concerns, changes in state tax regimes and government regulation of 
internet activities. Our failure to successfully respond to these risks and uncertainties could reduce our e-commerce same store sales, increase our costs, 
diminish our growth prospects and damage our brand, which could negatively impact our results of operations and stock price.

If our information technology systems or data, or those of third parties upon which we rely, are or were compromised, we could experience 
adverse consequences resulting from such compromise.

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We and the third parties upon which we rely face a variety of evolving threats, which could cause security incidents, such as cyber-attacks, malicious 
internet-based activity, online and offline fraud, and other similar activities. Such threats are prevalent and continue to rise, are increasingly difficult to 
detect, and come from a variety of sources, including traditional computer “hackers,” threat actors, “hacktivists,” organized criminal threat actors, 
personnel (such as through theft or misuse), sophisticated nation states, and nation-state supported actors.  Some actors now engage and are expected to 
continue to engage in cyber-attacks, including without limitation nation-state actors for geopolitical reasons and in conjunction with military conflicts and 
defense activities.  During times of war and other major conflicts, we and the third parties upon which we rely may be vulnerable to a heightened risk of 
these attacks, including retaliatory cyber-attacks, that could materially disrupt our systems and operations, supply chain, and ability to produce, sell and 
distribute our products.

These threats include but are not limited to social-engineering attacks (including through phishing attacks), malicious code (such as viruses and worms), 
malware (including as a result of advanced persistent threat intrusions), denial-of-service attacks (such as credential stuffing), credential harvesting, 
personnel misconduct or error, ransomware attacks, supply-chain attacks, software bugs, server malfunctions, software or hardware failures, loss of data or 
other information technology assets, adware, telecommunications failures, earthquakes, fires, floods, and other similar threats. In particular, severe 
ransomware attacks are becoming increasingly prevalent and can lead to significant interruptions in our operations, loss of sensitive data and income, 
reputational harm, and diversion of funds.  Extortion payments may alleviate the negative impact of a ransomware attack, but we may be unwilling or 
unable to make such payments due to, for example, applicable laws or regulations prohibiting such payments.

Remote work has become more common and has increased risks to our information technology systems and data, as more of our employees utilize network 
connections, computers, and devices outside our premises or network, including working at home, while in transit and in public locations.  Additionally, 
future or past business transactions (such as acquisitions or integrations) could expose us to additional cybersecurity risks and vulnerabilities, as our 
systems could be negatively affected by vulnerabilities present in acquired or integrated entities’ systems and technologies. Furthermore, we may discover 
security issues that were not found during due diligence of such acquired or integrated entities, and it may be difficult to integrate companies into our 
information technology environment and security program.

In addition, we rely on third-party service providers and technologies to operate critical business systems to process sensitive data in a variety of contexts 
and to provide other products, services, parts, or otherwise to operate our business.  Our ability to monitor these third parties’ information security practices 
is limited, and these third parties may not have adequate information security measures in place.  If our third-party service providers experience a security 
incident or other interruption, we could experience adverse consequences.  While we may be entitled to damages if these providers fail to satisfy their 
privacy or security-related obligations to us, any award may be insufficient to cover our damages, or we may be unable to recover such award. In addition, 
supply-chain attacks have increased in frequency and severity, and we cannot guarantee that third parties’ infrastructure in our supply chain or our third-
party partners’ supply chains have not been compromised.

Any of the previously identified or similar threats could cause a security incident or other interruption that could result in unauthorized, unlawful, or 
accidental acquisition, modification, destruction, loss, alteration, encryption, disclosure of, or access to our sensitive data or our information technology 
systems, or those of the third parties upon whom we rely.  

We may expend significant resources or modify our business activities to try to protect against security incidents.  Additionally, certain data privacy and 
security obligations may require us to implement and maintain specific security measures to protect our information technology systems and sensitive data.

While we have implemented security measures designed to protect against security incidents, there can be no assurance that these measures will be 
effective.  We take steps to detect and remediate vulnerabilities, but we may not be able to detect and remediate all vulnerabilities because the threats and 
techniques used to exploit the vulnerability change frequently and are often sophisticated in nature.  Therefore, such vulnerabilities could be exploited but 
may not be detected until after a security incident has occurred.  These vulnerabilities pose material risks to our business.  Further, we may experience 
delays in developing and deploying remedial measures designed to address any such identified vulnerabilities.

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Applicable data privacy and security obligations may require us to notify relevant stakeholders of security incidents, which can be costly and lead to 
adverse consequences. 

If we (or a third party upon whom we rely) experience a security incident or are perceived to have experienced a security incident, we may experience 
adverse consequences, such as government enforcement actions (for example, investigations, fines, penalties, audits, and inspections); additional reporting 
requirements and/or oversight; restrictions on processing sensitive data (including personal data); litigation (including class claims); indemnification 
obligations; negative publicity; reputational harm; monetary fund diversions; interruptions in our operations (including availability of data); financial loss; 
and other similar harms.  Security incidents and attendant consequences may cause customers to stop using our services, deter new customers from using 
our services, and negatively impact our ability to grow and operate our business. 

Our contracts may not contain limitations of liability, and even where they do, there can be no assurance that limitations of liability in our contracts are 
sufficient to protect us from liabilities, damages, or claims related to our data privacy and security obligations.  We cannot be sure that our insurance 
coverage will be adequate or sufficient to protect us from or to mitigate liabilities arising out of our privacy and security practices, that such coverage will 
continue to be available on commercially reasonable terms or at all, or that such coverage will pay future claims.

In addition to experiencing a security incident, third parties may gather, collect, or infer sensitive information about us from public sources, data brokers, or 
other means that reveals competitively sensitive details about our organization and could be used to undermine our competitive advantage or market 
position. 

Our computer hardware and software systems are vulnerable to damage from natural disasters, power loss or other events outside of our control 
that could harm our business.

Our success, in particular our ability to successfully manage inventory levels, largely depends upon the efficient operation of our computer hardware and 
software systems. We use management information systems to track inventory information at the store level, communicate customer information and 
aggregate daily sales, margin and promotional information. These systems are vulnerable to damage or interruption from natural disasters, power loss, 
computer system failures, telecommunications failures, misappropriation and similar events. 

Any failure that causes an interruption in our systems processing could disrupt our operations and result in reduced sales. We have centralized the majority 
of our computer systems in our corporate office. It is possible that an event or disaster at our corporate office could materially and adversely affect the 
performance of our company and the ability of each of our stores to operate efficiently. 

Our planned growth may strain our business infrastructure, which could adversely affect our operations and financial condition. 

Over time, we expect to expand the size of our retail store network in new and existing markets. As we grow, we will face the risk that our existing 
resources and systems, including management resources, accounting and finance personnel and operating systems, may be inadequate to support our 
growth. We cannot assure you that we will be able to retain the personnel or make the changes in our systems that may be required to support our growth. 
Failure to secure these resources and implement these systems on a timely basis could have a material adverse effect on our operating results. In addition, 
hiring additional personnel and implementing changes and enhancements to our systems will require capital expenditures and other increased costs that 
could also have a material adverse impact on our operating results. 

Our expansion in new markets may also create new distribution and merchandising challenges, including strain on our distribution facility, an increase in 
information to be processed by our management information systems and diversion of management attention from existing operations towards the opening 
of new stores and markets. To the extent that we are not able to meet these additional challenges, our sales could decrease and our operating expenses could 
increase. 

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Our private label brand offerings expose us to various risks. 

We expect to continue to grow our exclusive private label brand offerings through a combination of brands that we own and brands that we license from 
third parties. We have invested in our development and procurement resources and marketing efforts relating to these private brand offerings. Although we 
believe that our private brand products offer value to our customers at each price point and provide us with higher gross margins than comparable third-
party branded products we sell, the expansion of our private brand offerings also subjects us to certain specific risks in addition to those discussed 
elsewhere in this section, such as: 

•

•

•

•

•

potential mandatory or voluntary product recalls; 

our ability to successfully protect our proprietary rights (including defending against counterfeit, knock offs, grey-market, infringing or 
otherwise unauthorized goods); 

our ability to successfully navigate and avoid claims related to the proprietary rights of third parties; 

our ability to successfully administer and comply with obligations under license agreements that we have with the licensors of brands, 
including, in some instances, certain minimum sales requirements that, if not met, could cause us to lose the licensing rights or pay damages; 
and 

other risks generally encountered by entities that source, sell and market exclusive branded offerings for retail. 

An increase in sales of our private brands may also adversely affect sales of our vendors’ products, which may, in turn, adversely affect our relationship 
with our vendors. Our failure to adequately address some or all of these risks could have a material adverse effect on our business, results of operations and 
financial condition. 

We may pursue strategic acquisitions or investments, and the failure of an acquisition or investment to produce the anticipated results or the 
inability to fully integrate the acquired companies could have an adverse impact on our business. 

We may from time to time acquire or invest in complementary companies, businesses or assets. The success of such acquisitions or investments will be 
based on our ability to make accurate assumptions regarding the valuation, operations, growth potential, integration and other factors relating to the 
respective business or assets. Our acquisitions or investments may not produce the results that we expect at the time we enter into or complete the 
transaction. For example, we may not be able to capitalize on previously anticipated synergies. Furthermore, acquisitions may result in dilutive issuances of 
our equity securities, the incurrence of debt, contingent liabilities, amortization expenses or write-offs of goodwill or other intangibles, any of which could 
harm our financial condition or results of operations. We also may not be able to successfully integrate operations that we acquire, including their 
personnel, financial systems, supply chain and other operations, which could adversely affect our business. Acquisitions may also result in the diversion of 
our capital and our management’s attention from other business issues and opportunities.

Risks Related to Liquidity and Capital Resources

Our ability to operate and expand our business and to respond to changing business and economic conditions will depend on the availability of 
adequate capital. 

The operation of our business, the rate of our expansion and our ability to respond to changing business and economic conditions depend on the availability 
of adequate capital, which in turn depends on cash flow generated by our business and, if necessary, the availability of equity or debt capital. We will also 
need sufficient cash flow to meet our obligations under our existing debt agreements. 

The amount that we are able to borrow and have outstanding under our revolving credit facility at any given time is subject to a borrowing base calculation. 
As a result, our ability to borrow is subject to certain risks and uncertainties, such as a deterioration in the quality of our inventory (which is the largest 
asset in our borrowing base), a decline in sales activity and the collection of our receivables, which could reduce the funds available to us under our 
revolving credit facility. 

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We cannot assure you that our cash flow from operations or cash available under our revolving credit facility will be sufficient to meet our needs. If we are 
unable to generate sufficient cash flows from operations in the future, and if availability under our revolving credit facility is not sufficient, we may have to 
obtain additional financing. If we obtain additional capital by issuing equity, the interests of our existing stockholders will be diluted. If we incur additional 
indebtedness, that indebtedness may contain significant financial and other covenants that may significantly restrict our operations, and our ability to fund 
expansion or take advantage of future opportunities. We cannot assure you that we could obtain refinancing or additional financing on favorable terms or at 
all. 

Our revolving credit facility contains restrictive covenants that may impair our ability to access sufficient capital and operate our business. 

Our revolving credit facility contains various provisions that limit our ability to, among other things, incur, create or assume certain indebtedness; create, 
incur or assume certain liens; make certain investments; make sales, transfers and dispositions of certain property; undergo certain fundamental changes, 
including certain mergers, liquidations and consolidations; purchase, hold or acquire certain investments; and declare or make certain dividends and 
distributions. These covenants may affect our ability to operate and finance our business as we deem appropriate. If we are unable to meet our obligations 
as they become due or to comply with various financial covenants contained in the instruments governing our current or future indebtedness, this could 
constitute an event of default under the instruments governing our indebtedness.

If there were an event of default under the instruments governing our indebtedness, the holders of the affected indebtedness could declare all of that 
indebtedness immediately due and payable, which, in turn, could cause the acceleration of the maturity of all of our other indebtedness. We may not have 
sufficient funds available, or we may not have access to sufficient capital from other sources, to repay any accelerated debt. Even if we could obtain 
additional financing, the terms of the financing may not be favorable to us. In addition, substantially all of our assets are subject to liens securing our 
revolving credit facility and term loan. If amounts outstanding under the revolving credit facility or term loans were accelerated, our lenders could foreclose 
on these liens and we could lose substantially all of our assets. Any event of default under the instruments governing our indebtedness could have a 
material adverse effect on our business, financial condition and results of operations. 

An increase in market interest rates could increase our interest costs on existing and future debt and could adversely affect our stock price.

Our existing debt obligations are variable rate obligations with interest and related payments that vary with the movement of certain indices, and in the 
future, we may incur additional indebtedness in connection with the entry into new credit facilities or the financing of any acquisition. If interest rates 
increase, so could our interest costs for any new debt and our variable rate debt obligations under our revolving credit facility and term loan. This increased 
cost could make the financing of any acquisition more costly, as well as lower our current period earnings. Rising interest rates could limit our ability to 
refinance existing debt when it matures or cause us to pay higher interest rates upon refinancing. All of our debt outstanding under our credit agreement as 
of January 28, 2023 bears interest at a floating rate that uses the Secured Overnight Financing Rate ("SOFR") as the applicable reference rate to calculate 
the interest.  Due to increased federal reserve rates we experienced higher interest rates in fiscal 2022.  We anticipate that these increases will continue into 
fiscal 2023.

Risks Related to Our Common Stock

Our bylaws, our certificate of incorporation and Delaware law contain provisions that could discourage another company from acquiring us and 
may prevent attempts by our stockholders to replace or remove our current management. 

Provisions of our bylaws, our certificate of incorporation and Delaware law may discourage, delay or prevent a merger or acquisition that stockholders may 
consider favorable, including transactions in which our stockholders might otherwise receive a premium for their shares. In addition, these provisions may 
frustrate or prevent any 

35

 
attempts by our stockholders to replace or remove our current management by making it more difficult for stockholders to replace or remove our board of 
directors. These provisions include: 

•

•

•

•

•

•

•

establishing a classified board of directors; 

providing that directors may be removed only for cause; 

not providing for cumulative voting in the election of directors; 

requiring at least a supermajority vote of our stockholders to amend our bylaws or certain provisions of our certificate of incorporation; 

eliminating the ability of stockholders to call special meetings of stockholders; 

establishing advance notice requirements for nominations for election to the board of directors or for proposing matters that can be acted on 
by stockholders at stockholder meetings; 

authorizing the issuance of “blank check” preferred stock without any need for action by stockholders. 

In addition, we are subject to Section 203 of the Delaware General Corporation Law. In general, subject to some exceptions, Section 203 prohibits a 
Delaware corporation from engaging in any “business combination” with any “interested stockholder” (which is generally defined as an entity or person 
who, together with the person’s affiliates and associates, beneficially owns, or within three years prior to the time of determination of interested stockholder 
status did own, 15% or more of the outstanding voting stock of the corporation), for a three-year period following the date that the stockholder became an 
interested stockholder. Section 203 could have the effect of delaying, deferring or preventing a change in control that our stockholders might consider to be 
in their best interests. 

Further, our certificate of incorporation provides that, subject to limited exceptions, the Court of Chancery of the State of Delaware will be, to the fullest 
extent permitted by law, the exclusive forum for any derivative action or proceeding brought on our behalf; any action asserting a breach of fiduciary duty; 
any action asserting a claim against us arising pursuant to the Delaware General Corporation Law; or any action asserting a claim against us that is 
governed by the internal affairs doctrine. This exclusive forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds 
favorable for disputes with us or our directors, officers or other employees and agents, which may discourage such lawsuits against us and our directors, 
officers, employees and agents. 

Together, these charter and statutory provisions could make the removal of management more difficult and may discourage transactions that otherwise 
could involve payment of a premium over prevailing market prices for our common stock. The existence of the foregoing provisions and anti-takeover 
measures could limit the price that investors might be willing to pay in the future for shares of our common stock. They could also deter potential acquirers 
of our company, thereby potentially reducing the likelihood that our stockholders could receive a premium for their common stock in an acquisition. 

We expect that the price of our common stock will fluctuate. 

The price of our common stock is volatile and may fluctuate significantly. During our fiscal year ended January 28, 2023, the closing price of our stock 
ranged from a high of $12.16 per share to a low of $7.91 per share. Volatility in the market price of our common stock may prevent our stockholders from 
being able to sell their common stock at or above the prices they paid for their common stock. The market price for our common stock could fluctuate 
significantly for various reasons, including, among other things, our operating and financial performance; conditions that impact demand for our products; 
the public’s reaction to our press releases or other public announcements; changes in earnings estimates or recommendations by securities analysts; market 
and industry perception of our success, or lack thereof, in pursuing our growth strategy; strategic actions by us or our competitors, such as acquisitions, 
store closures, or restructurings; actual or anticipated changes in federal and state government regulation, including regulations related to the sale of 
firearms and ammunition; sales of common stock by us or members of our management team; and changes in general market, economic and political 
conditions in the United 

36

 
States, including those resulting from natural disasters, health crises or pandemics (including COVID-19), terrorist attacks, acts of war and responses to 
such events. 

In addition, if the market for stocks in our industry, or the stock market in general, experiences a loss of investor confidence, the trading price of our 
common stock could decline for reasons unrelated to our business, financial condition or results of operations. If any of the foregoing occurs, it could cause 
our stock price to fall and may expose us to lawsuits that, even if unsuccessful, could be costly to defend and distract our management. 

General Risks

Our inability or failure to protect our intellectual property could have a negative impact on our operating results. 

Our trademarks, service marks, copyrights, patents, trade secrets, domain names and other intellectual property are valuable assets that are critical to our 
success. The unauthorized reproduction or other misappropriation of our intellectual property could diminish the value of our brands or goodwill and cause 
a decline in our net sales. Any infringement or other intellectual property claim made against us, whether or not it has merit, could be time-consuming, 
result in costly litigation, cause product delays or require us to enter into royalty or licensing agreements. As a result, any such claim could have a material 
adverse effect on our operating results. 

Corporate responsibility, specifically related to environmental, social and governance (“ESG”) matters, may impose additional costs and expose us 
to new risks. 

Public ESG and sustainability reporting is becoming more broadly expected by investors, shareholders and other third parties. Certain organizations that 
provide corporate governance and other corporate risk information to investors and shareholders have developed, and others may in the future develop, 
scores and ratings to evaluate companies and investment funds based upon ESG or “sustainability” metrics. Many investment funds focus on positive ESG 
business practices and sustainability scores when making investments and may consider a company’s ESG or sustainability scores as a reputational or other 
factor in making an investment decision. In addition, investors, particularly institutional investors, use these scores to benchmark companies against their 
peers and if a company is perceived as lagging, these investors may engage with such company to improve ESG disclosure or performance and may also 
make voting decisions, or take other actions, to hold these companies and their boards of directors accountable. Board diversity is an ESG topic that is, in 
particular, receiving heightened attention by investors, shareholders, lawmakers and listing exchanges. Certain states have passed laws requiring companies 
to meet certain gender and ethnic diversity requirements on their boards of directors. We may face reputational damage in the event our corporate 
responsibility initiatives or objectives, including with respect to board diversity, do not meet the standards set by our investors, shareholders, lawmakers, 
listing exchanges or other constituencies, or if we are unable to achieve an acceptable ESG or sustainability rating from third party rating services. A low 
ESG or sustainability rating by a third-party rating service could also result in the exclusion of our common stock from consideration by certain investors 
who may elect to invest with our competition instead. Ongoing focus on corporate responsibility matters by investors and other parties as described above 
may impose additional costs or expose us to new risks.

ITEM 1B. UNRESOLVED STAFF COMMENTS 

None.

ITEM 2. PROPERTIES 

We do not own any material real property nor do we plan to do so.  Instead, we lease all of our store locations and expect to lease our future store locations. 
From time to time we will self-develop one of our properties with the intention to enter into a sale-leaseback transaction with a third party. Depending upon 
where we are in the process of completing the sale-leaseback transaction, we may legally own real property at any particular balance sheet date. Our 
corporate headquarters is located in an approximately 70,000 square foot building in West Jordan, Utah. The building is leased under an agreement expiring 
on March 31, 2035.

37

 
Our distribution center is located in a 507,000 square foot facility in Salt Lake City, Utah. The building is leased under an agreement expiring on December 
31, 2028, with three options that each allow us to extend for an additional five years.

We currently operate 131 retail stores in 30 states. See “Part I, Item 1, Business – Our Stores” for a breakdown of our retail stores by state. In total we have 
approximately 5.0 million gross square feet across all of our stores. All of our stores are leased from third parties with lease terms typically ranging from 
five to fifteen years, and many of our lease agreements have additional five-year renewal options. All of our leases provide for additional payments 
associated with common area maintenance, real estate, taxes and insurance. In addition, many of our lease agreements have defined escalating rent 
provisions over the initial term and extensions.

ITEM 3. LEGAL PROCEEDINGS 

See “Part II, Item 8, Financial Statements and Supplementary Data—Notes to Consolidated Financial Statements Note 16, Commitments and 
Contingencies—Legal Matters” for information regarding our material legal proceedings, which information is incorporated by reference into this Item 3.

ITEM 4. MINE SAFETY DISCLOSURES

Not Applicable.

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF 
EQUITY SECURITIES

Market Information

Our common stock is listed on the Nasdaq Global Select Market under the symbol “SPWH.” 

Holders

As of March 31, 2023, there were 211 holders of record of our common stock. This number does not include persons who hold our common stock in 
nominee or “street name” accounts through brokers, banks or other institutions on behalf of stockholders.

Dividend Policy

We did not pay any dividends in fiscal year 2022 or fiscal year 2021. We do not anticipate paying any cash dividends in the foreseeable future. Any future 
determination to pay dividends will be at the discretion of our board of directors, subject to compliance with applicable law and any applicable contractual 
provisions.

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

On March 24, 2022 we announced that our board of directors authorized a share repurchase program (the “Repurchase Program”) to allow for our 
repurchase of up to $75.0 million of outstanding shares of our common stock during the period from March 31, 2022 to March 31, 2023.  On March 15, 
2023 our board of directors extended the term of the Repurchase Program through March 31, 2024.  During the 13 weeks ended January 28, 2023, we 
repurchased a total of 256,349 shares of our common stock for $2.3 million, utilizing cash on hand and the Revolving Line of Credit (as defined below).

The following table sets forth certain information relating to the purchases of our common stock by us and any affiliated purchasers within the meaning of 
Rule 10b-18(a)(3) under the Exchange Act during the 13 weeks ended January 28, 2023 (in thousands, except share and per share data):

38

 
 
 
 
 
 
 
 
Period
October 30, 2022 to November 28, 2022
November 29, 2022 to December 28, 2022
December 29, 2022 to January 28, 2023
Total

Stock Performance Graph

Total Number of 
Shares Purchased  

Average Price 
Paid per Share

Total Number of 
Shares Purchased 
as Part of Publicly 
Announced Plans 
or Programs

Maximum Dollar 
Value of Shares 
that May Yet Be 
Purchased Under 
the Plans or 
Programs

—    

216,349     $
40,000     $
256,349     $

N/A      
9.07      
9.38      
9.12      

—     $
216,349     $
40,000     $
256,349     $

12,589  
10,627  
10,252  
10,252  

The stock price performance graph below shall not be deemed soliciting material or to be filed with the SEC or subject to Regulation 14A or 14C under the 
Exchange Act or to the liabilities of Section 18 of the Exchange Act, nor shall it be incorporated by reference into any past or future filing under the 
Securities Act of 1933, as amended (the “Securities Act”) or the Exchange Act, except to the extent we specifically request that it be treated as soliciting 
material or specifically incorporate it by reference into a filing under the Securities Act or the Exchange Act.

The following graph shows the cumulative total stockholder return of an investment of $100 in cash at market close on February 1, 2018 through January 
28, 2023 for (i) our common stock (“SPWH”), (ii) the S&P 500 Retailing Industry Group Index (“S&P Retail”) and (iii) the Russell 2000 Index (“Russell 
2000”). Pursuant to applicable SEC rules, all values assume reinvestment of the full amount of all dividends. The stockholder return shown on the graph 
below is not necessarily indicative of future performance, and we do not make or endorse any predictions as to future stockholder returns.

SPWH
S&P Retail
Russell 2000

Fiscal Years Ended

February 1, 
2018

January 31, 
2019

January 30, 
2020

January 29, 
2021

January 28, 
2022

January 27, 
2023

  $

  $

100.00  
100.00  
100.00  

  $

104.28  
107.35  
97.08  

131.98     $
128.30      
104.32      

356.82     $
180.26      
134.02      

216.70     $
189.76      
127.22      

191.04  
155.80  
124.06  

39

 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6. [RESERVED]

40

 
 
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

The discussion below contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those 
anticipated in these forward-looking statements as a result of various factors, including those which are discussed in the “Risk Factors” section in Part I, 
Item 1A of this 10-K. Also see “Special Note Regarding Forward-Looking Statements” preceding Part I.  Additionally, our historical results are not 
necessarily indicative of the results that may be expected for any period in the future.

The following discussion and analysis should be read in conjunction with, and is qualified in its entirety by reference to, the consolidated financial 
statements and the notes thereto included in this 10-K. 

Overview 

We are an outdoor sporting goods retailer focused on meeting the everyday needs of the seasoned outdoor veteran, the first-time participant and everyone in 
between. Our mission is to provide outstanding gear and exceptional service to inspire outdoor memories. 

Our business was founded in 1986 as a single retail store in Midvale, Utah. Today, we operate 131 stores in 30 states, totaling approximately 5.0 million 
gross square feet. During fiscal year 2022, we increased our gross square footage by 6.4% through the opening of nine store locations.

Our stores and our e-commerce platform are aggregated into one operating and reportable segment. 

Impact of Macroeconomic Conditions

Our financial results and operations have been, and will continue to be, impacted by events outside of our control.

Since the beginning of the COVID-19 pandemic in mid-March 2020 and continuing into the fourth quarter of 2022, we experienced a significant increase 
in sales from pre-pandemic sales.  A larger than normal portion of those sales came from certain product categories, particularly firearms and ammunition.  
While our net sales and same store sales remain elevated as compared to pre-COVID periods, we are experiencing a decrease in net sales and same store 
sales when compared with COVID-driven peak levels in 2021.

In addition to continued market disruptions caused by the ongoing COVID-19 pandemic, global economic and business activities continue to face 
widespread macroeconomic uncertainties, including labor shortages, inflation and monetary supply shifts, recession risks and potential disruptions from the 
Russia-Ukraine conflict. During the second half of 2022, our business was impacted by consumer inflationary pressures and recession concerns. We 
continue to actively monitor the impact of these macroeconomic factors on our financial condition, liquidity, operations, suppliers, industry and workforce.  
The extent of the impact of these factors on our operational and financial performance, including our ability to execute our business strategies and 
initiatives in the expected timeframe, will depend on future developments, and the impact on our customers, partners and employees, all of which are 
uncertain and cannot be predicted; however, any continued or renewed disruption resulting from these factors could negatively impact our business. 

Fiscal Year 

We operate using a 52/53-week fiscal year ending on the Saturday closest to January 31. Fiscal years 2022, 2021 and 2020 ended on January 28, 2023, 
January 29, 2022 and January 30, 2021, respectively.  Each of fiscal year 2022, 2021 , and 2020 contained 52 weeks of operations. 

How We Assess the Performance of Our Business 

In assessing the performance of our business, we consider a variety of performance and financial measures. The key measures for determining how our 
business is performing are net sales, same store sales, gross margin, selling, general and administrative expenses, income from operations and Adjusted 
EBITDA, which we define as net 

41

 
 
income plus interest expense, income tax expense, depreciation and amortization, stock-based compensation expense, pre-opening expenses, and other 
gains, losses, and expenses that we do not believe are indicative of our ongoing expenses.

Net Sales and Same Store Sales 

Our net sales are primarily received from revenue generated in our stores and also include sales generated through our e-commerce platform. When 
measuring revenue generated from our stores, we review our same store sales as well as the performance of our stores that have not operated for a sufficient 
amount of time and include each in same store sales. We include net sales from a store in same store sales on the first day of the 13th full fiscal month 
following the store’s grand opening or acquisition by us.  We exclude sales from stores that were closed during the period from our same store sales 
calculation.  We include net sales from e-commerce in our calculation of same store sales.  For fiscal years consisting of 53 weeks, we exclude net sales 
during the 53rd week from our calculation of same store sales. Some of our competitors and other retailers may calculate same store sales differently than 
we do. As a result, data regarding our same store sales may not be comparable to similar data made available by other retailers.

Measuring the change in year-over-year same store sales allows us to evaluate how our retail store base is performing. Various factors affect same store 
sales, including: 

•

•

•

•

•

•

•

•

•

•

macroeconomic factors, such as the ongoing impact of the COVID-19 pandemic, political trends, social unrest, inflationary pressures, 
recessionary trends, labor shortages, monetary supply shifts, rising interest rates, tightening of credit markets, and potential disruptions from 
the ongoing Russia-Ukraine conflict;

consumer preferences, buying trends and overall economic trends; 

changes or anticipated changes to laws and government regulations related to some of the products we sell, in particular regulations relating 
to the sale of firearms and ammunition;

our ability to identify and respond effectively to local and regional trends and customer preferences; 

our ability to provide quality customer service that will increase our conversion of shoppers into paying customers; 

the success of our omni-channel strategy and our e-commerce platform;

competition in the regional market of a store; 

atypical weather; 

new product introductions and changes in our product mix; and 

changes in pricing and average ticket sales. 

We operate in a complex regulatory and legal environment that could negatively impact the demand for our products, which could significantly affect our 
operations and financial results. State, local and federal laws and regulations relating to products that we sell may change, sometimes significantly, as a 
result of political, economic or social events. For instance, in November 2022, the State of Oregon passed legislation that will, among other things, impose 
complex permitting and training requirements for the purchases of firearms. As a result, sales of firearms in Oregon may be halted or substantially 
diminished until such permitting and training programs are developed by the state, which may take a significant amount of time. If that were to occur, it 
could result in a substantial decline in our sales of firearms and related products and reduce traffic to our stores in Oregon, which could have a substantial 
impact on our sales and gross margin. On December 6, 2022, a state court judge in Oregon temporarily blocked the enforcement of such legislation. We 
currently operate eight stores in the State of Oregon.

Opening new stores and acquiring store locations is also an important part of our growth strategy. For fiscal year 2022 we opened nine stores and we 
currently plan to open 15 new stores in fiscal year 2023. Our target is to grow 

42

 
store locations to between 190 and 210 by the end of fiscal year 2025. We may deviate from this target if attractive opportunities are presented to open 
stores or acquire new store locations outside of our target growth rate.

We also have been scaling our e-commerce platform and increasing sales through our website, www.sportsmans.com. 

We believe the key drivers to increasing our total net sales include: 

•

•

•

•

•

increasing our total gross square footage by opening new stores and through strategic acquisitions; 

increasing and improving same store sales in our existing markets; 

increasing customer visits to our stores and improving our conversion rate through focused marketing efforts and continually high standards 
of customer service; 

growing our loyalty and credit card programs; and 

expanding our omni-channel capabilities through larger assortment and inventory, expanded content and expertise and better user experience. 

Gross Margin 

Gross profit consists of our net sales less cost of goods sold. Gross margin measures our gross profit as a percentage of net sales. Our cost of goods sold 
primarily consists of merchandise acquisition costs, including freight-in costs, shipping costs, payment term discounts received from the vendor and vendor 
allowances and rebates associated directly with merchandise and shipping costs related to e-commerce sales. 

We believe the key drivers to improving our gross margin are increasing the product mix to higher margin products, particularly apparel and footwear, 
increasing foot traffic within our stores and traffic to our website, improving buying opportunities with our vendor partners and coordinating pricing 
strategies among our stores and our merchandise group. Our ability to properly manage our inventory can also impact our gross margin. Successful 
inventory management ensures we have sufficient high margin products in stock at all times to meet customer demand, while overstocking of items could 
lead to markdowns in order to help a product sell. We believe that the overall growth of our business can also help improve our gross margins, because 
increased merchandise volumes will enable us to maintain our strong relationships with our vendors.

Selling, General and Administrative Expenses 

We closely manage our selling, general and administrative expenses. Our selling, general and administrative expenses are comprised of payroll, rent and 
occupancy, depreciation and amortization, acquisition expenses, pre-opening expenses and other operating expenses, including stock-based compensation 
expense. Pre-opening expenses include expenses incurred in the preparation and opening of a new store location, such as payroll, travel and supplies, but 
do not include the cost of the initial inventory or capital expenditures required to open a location. 

Our selling, general and administrative expenses are primarily influenced by the volume of net sales of our locations, except for our corporate payroll, rent 
and occupancy and depreciation and amortization, which are generally fixed in nature. We control our selling, general and administrative expenses through 
a budgeting and reporting process that allows our personnel to adjust our expenses as trends in net sales activity are identified. 

We expect that our selling, general and administrative expenses will increase in future periods due to our continuing growth. We also have experienced 
increased payroll expenses due to increased minimum wages and generally increasing salaries and wages due to a competitive labor market. We expect for 
payroll expense to increase in fiscal year 2023. Fifty-five of our current stores were impacted by minimum wage increases in fiscal year 2022 that have and 
will continue to increase our selling, general and administrative expenses during fiscal year 2023. 

43

 
Income from Operations 

Income from operations is gross profit less selling, general and administrative expenses. We use income from operations as an indicator of the productivity 
of our business and our ability to manage selling, general and administrative expenses. 

Adjusted EBITDA 

We define Adjusted EBITDA as net income plus interest expense, income tax expense, depreciation and amortization, stock-based compensation expense, 
pre-opening expenses, and other gains, losses, and expenses that we do not believe are indicative of our ongoing expenses. We define Adjusted EBITDA 
margin as Adjusted EBITDA divided by net sales.  In evaluating our business, we use Adjusted EBITDA and Adjusted EBITDA margin as additional 
measurement tools for purposes of business decision-making, including evaluating store performance, developing budgets and managing expenditures. See 
“—Non-GAAP Financial Measures.” 

Recent Developments

On April 10, 2023, Jon Barker notified the Company of his retirement and voluntary resignation as President, Chief Executive Officer and member of the 
Board of Directors (the “Board”) of the Company, in each case effective April 14, 2023. Mr. Barker’s resignation was not the result of any disagreement 
with the Company or the Company’s management regarding operations, policies or practices.  The Board appointed Joseph P. Schneider as Interim 
President and Interim Chief Executive Officer of the Company, effective April 14, 2023. Mr. Schneider will perform the functions of the Company’s 
principal executive officer.

In connection with Mr. Schneider’s appointment as Interim President and Interim Chief Executive Officer, he will receive an annual base salary of 
$1,200,000. In addition, the Board approved an award under the Company’s 2019 Performance Incentive Plan of restricted stock units with a value of 
$250,000 to be granted on April 14, 2023 to Mr. Schneider. The restricted stock units will vest in four substantially equal installments on the first four 
quarterly anniversaries of the grant date, subject to Mr. Schneider’s continued employment with the Company, or if earlier, will vest in full upon a change 
in control of the Company. Mr. Schneider will also be eligible to participate in the Company’s benefit plans generally made available to the executives of 
the Company.

On April 10, 2023, the Board appointed Erica Fortune to serve on the Board as an independent Class II director, effective April 14, 2023, to serve until the 
Company’s 2025 annual meeting of stockholders and until her successor is duly elected and qualified. The Board also appointed Ms. Fortune to serve on 
the Nominating and Governance Committee of the Board. 

In connection with her service as a director, Ms. Fortune will receive the Company’s standard non-employee director cash and equity compensation under 
its Directors’ Compensation Policy. Pursuant to the Directors’ Compensation Policy, the Board approved an annual grant to be made to Ms. Fortune on 
April 14, 2023 of restricted stock units with a fair market value equal to $75,000, which amount will be pro-rated based on the number of days remaining 
before the 2023 annual meeting.

On April 10, 2023, the Board appointed Ms. Martha Bejar as Lead Independent Director of the Board, effective April 14, 2023, and appointed Ms. Nancy 
Walsh as Chair of the Audit Committee of the Board, effective April 30, 2023.

44

 
The following table summarizes key components of our results of operations as a percentage of net sales during the periods presented:

Results of Operations 

Percentage of net sales:
Net sales
Cost of goods sold
Gross profit
Selling, general and administrative expenses
Income from operations
Gain on bargain purchase
Merger termination payment
Interest expense
Income before income taxes
Income tax expense
Net income

Adjusted EBITDA

The following table shows our net sales during the periods presented by department: 

Department
Camping

Apparel

Fishing

Footwear

Hunting and Shooting

Optics, Electronics, 
Accessories, and Other

Total

Product Offerings
Backpacks, camp essentials, canoes and kayaks, coolers, 
outdoor cooking equipment, sleeping bags, tents and 
tools
Camouflage, jackets, hats, outerwear, sportswear, 
technical gear and work wear
Bait, electronics, fishing rods, flotation items, fly fishing, 
lines, lures, reels, tackle and small boats
Hiking boots, socks, sport sandals, technical footwear, 
trail shoes, casual shoes, waders and work boots
Ammunition, archery items, ATV accessories, blinds and 
tree stands, decoys, firearms, reloading equipment and 
shooting gear
Gift items, GPS devices, knives, lighting, optics, two-
way radios, and other license revenue, net of revenue 
discounts

45

January 28,
2023

Fiscal Year Ended
January 29,
2022

January 30,
2021

100.0 %   
67.1      
32.9      
28.7      
4.2      
-      
-      
0.3      
3.9      
1.0      
2.9 %   
7.3 %   

100.0 %   
67.4      
32.6      
26.6      
6.0      
-      
(3.7 )    
0.1      
9.6      
2.4      
7.2 %   
9.1 %   

100.0 %
67.2  
32.8  
24.3  
8.5  
(0.2 )
-  
0.3  
8.4  
2.1  
6.3 %

11.3 %

January 28,
2023

Fiscal year Ended
January 29,
2022

January 30,
2021

12.5 %   

13.1 %   

12.7 %

9.3 %   

8.9 %   

7.3 %   

8.4 %   

10.0 %   

6.8 %   

7.5 %

9.9 %

5.6 %

54.9 %   

54.2 %   

57.6 %

7.1 %   
100.0 %   

7.5 %   
100.0 %   

6.7 %
100.0 %

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
Fiscal Year 2022 Compared to Fiscal Year 2021

Net Sales and Same Store Sales. Net sales decreased by $106.6 million, or 7.1%, to $1,399.5 million in fiscal year 2022 compared to $1,506.1 million in 
fiscal year 2021. Our net sales decreased primarily due to lower demand across most product categories as we anniversaried the increased demand during 
the first half of fiscal 2021 driven by the COVID-19 economic stimulus package (the American Rescue Plan) and social unrest and were impacted by 
current year consumer inflationary pressures and recessionary concerns.  These headwinds were partially offset by our opening of nine new stores since 
January 29, 2022.  Stores that were opened in fiscal year 2022 and stores that have been open for less than 12 months and were, therefore, not included in 
our same store sales, contributed $86.5 million to net sales. E-commerce driven sales comprised more than 15% of total sales in fiscal year 2022. Same 
store sales decreased by 12.2% for fiscal year 2022 compared to fiscal year 2021, primarily driven by decreased consumer demand as described above. 
Same store sales increased by 27.6% during fiscal year 2022 compared to the pre-pandemic fiscal year 2019. As of January 28, 2023, we had 122 stores 
included in our same store calculation.

Our Apparel department saw an increase of $3.9 million in net sales during fiscal year 2022 compared to fiscal year 2021 primarily due to the opening of 
nine new stores since January 29, 2022.  Our Hunting and Shooting, Fishing, Camping, Optics, Electronics, Accessories and other, and Footwear 
departments saw decreases in net sales of $47.0 million, $27.0 million, $22.1 million, $17.5 million and $1.1 million, respectively, for fiscal year 2022 
compared to fiscal year 2021  primarily due to lower demand across most product categories as we anniversaried the increased demand during the first half 
of fiscal 2021 driven by the American Rescue Plan and social unrest and were impacted by current year consumer inflationary pressures and recessionary 
concerns.  Within our Hunting and Shooting department, sales from our ammunition category were relatively flat, with an increase of $0.1 million, in sales 
of ammunition for fiscal year 2022 compared to fiscal year 2021.  This increase in ammunition sales was driven by the opening of new stores.  Within 
Hunting and Shooting, our firearms category saw a decrease of $41.7 million, or 12.2%, for fiscal year 2022 compared to fiscal year 2021, which resulted 
from the drivers of decreased demand and inflationary pressures discussed above.

With respect to same store sales, our fishing, optics, electronics and accessories, camping, hunting, footwear and apparel departments saw decreased same 
store sales of 23.0%, 19.3%, 15.6%, 11.4%, 5.4% and 1.4%, respectively.  Firearms and ammunition same store sales, included within our Hunting and 
Shooting department, decreased by 18.2% and 5.1%, respectively, for fiscal year 2022 compared to fiscal year 2021.

Gross Profit. Gross profit decreased by $30.1 million, or 6.1%, to $460.2 million for fiscal year 2022 from $490.3 million for fiscal year 2021. This 
decrease was primarily driven by a decrease in net sales and same store sales. As a percentage of net sales, gross profit increased to 32.9% for fiscal year 
2022 compared to 32.6% for fiscal year 2021. This increase was primarily driven by decreased shipping, freight and logistical expenses, increased product 
margins across most categories and favorable product mix.

Selling, General and Administrative Expenses. Selling, general and administrative expenses increased by $2.5 million, or 0.6%, to $402.2 million for 
fiscal year 2022 from $399.7 million for fiscal year 2021. This increase was primarily due to an increase in other general and administrative expenses of 
$10.2 million, which was largely driven by a return to pre-pandemic levels of marketing and travel activities. We also had increases in depreciation, rent, 
legal accruals and management recruiting expenses of $5.6 million, $3.6 million, $2.1 million and $1.3 million respectively, primarily related to the 
opening of nine new store locations during fiscal year 2022 and the recruiting and hiring of key senior managers.  These increases were offset by a decrease 
in acquisition costs of $9.7 million due to the termination of the merger agreement with Great Outdoors Group, LLC and a decrease in payroll expense of 
$10.2 million primarily due to reduced annual bonuses to employees and increased operational efficiencies across our retail stores.  Additionally, 
preopening expenses decreased by $0.4 million due to opening one fewer new retail location compared to the prior year..  Selling, general and 
administrative expenses increased to 28.7% of net sales in fiscal year 2022 compared to 26.5% of net sales in fiscal year 2021, due to lower net sales for 
fiscal year 2022 compared to fiscal year 2021 and the additional items noted above. 

Interest Expense. Interest expense increased by $2.8 million, or 204.0%, to $4.2 million in fiscal year 2022 from $1.4 million for fiscal year 2021. Interest 
expense increased primarily as a result increased borrowing on our revolving credit facility and higher interest rates for fiscal year 2022 compared to fiscal 
year 2021.

46

 
Other Income.  Other income decreased by $55.0 million in fiscal year 2022 from $55.0 million for fiscal year 2021 due to the receipt of a $55.0 million 
payment in connection with the termination of the Merger Agreement with Great Outdoors Group in fiscal year 2021.

Income Taxes. We recorded an income tax expense of $13.4 million for fiscal year 2022 compared to income tax expense of $35.8 million for fiscal year 
2021. Our effective tax rate remained flat from fiscal year 2021 at 24.8% in 2022.

Fiscal Year 2021 Compared to Fiscal Year 2020

Net Sales and Same Store Sales. Net sales increased by $54.3 million, or 3.7%, to $1,506.1 million in fiscal year 2021 compared to $1,451.8 million in 
fiscal year 2020. Our net sales increased largely due to the opening of 10 new stores since January 30, 2021 and strong growth in our e-commerce platform, 
partially offset by lower demand during the second, third, and fourth quarters of fiscal 2021 compared to the same periods in fiscal 2020 in certain 
categories as we anniversaried the demand driven in the prior year by the COVID-19 pandemic, social unrest and the pending presidential election. Stores 
that were opened in fiscal year 2021 and stores that have been open for less than 12 months and were, therefore, not included in our same store sales, 
contributed $92.6 million to net sales. Same store sales decreased by 2.2% for fiscal year 2021 compared to fiscal year 2020, primarily driven by a decrease 
in our hunting and shooting department. The decrease in our hunting and shooting department was driven by a decline in demand for firearms compared to 
fiscal year 2020 as we anniversaried the increased demand due to the COVID-19 pandemic, social unrest and pending presidential election of the prior year 
and supply chain constraints in ammunition.  As of January 29, 2022, we had 112 stores included in our same store calculation.

All of our departments had increases in net sales for fiscal year 2021 compared to fiscal year 2020, with the exception of our hunting and shooting 
department.  Our footwear, apparel, camping, optics, electronics, and accessories, and fishing departments saw increases in net sales of $21.8 million, $18.6 
million, $13.2 million, $11.6 million and $7.7 million, respectively, for fiscal year 2021 compared to fiscal year 2020 due to increased demand and higher 
online sales.  Our hunting and shooting department decreased by 2.3% or $19.0 million for fiscal year 2021 compared to fiscal year 2020 as we 
anniversaried the demand driven in the prior year by the COVID-19 pandemic, social unrest and pending presidential election.  Within hunting, our firearm 
and ammunition categories saw decreases of $20.5 million, or 5.6%, and $18.6 million, or 7.3%, respectively, for fiscal year 2021 compared to fiscal year 
2020, which decreases resulted from the drivers of decreased demand and supply chain constraints discussed above.

With respect to same store sales, our footwear, apparel, optics, electronics and accessories, and camping departments saw increased same store sales of 
21.2%, 12.7%, 7.0%, and 2.6%, respectively.  Our hunting and shooting and fishing departments incurred decreases in same store sales of 8.7% and 0.6% 
respectively.  Firearms same store sales decreased by 12.5% and ammunition same store sales decreased by 13.7% during fiscal year 2021 compared to 
fiscal year 2020.

Gross Profit. Gross profit increased by $13.8 million, or 2.9%, to $490.3 million for fiscal year 2021 from $476.5 million for fiscal year 2020. As a 
percentage of net sales, gross profit decreased to 32.6% for fiscal year 2021 compared to 32.8% for fiscal year 2020 due to higher freight costs. The higher 
freight costs were partially offset by higher product margins and increased vendor incentives, which positively impacted gross margin.  We expect higher 
transportation costs to continue to impact our business during fiscal 2022 and beyond.

Selling, General and Administrative Expenses. Selling, general and administrative expenses increased by $46.0 million, or 13.0%, to $399.7 million for 
fiscal year 2021 from $353.7 million for fiscal year 2020. This increase was primarily due to an increase in our payroll expense of $22.8 million, which 
mostly resulted from the opening of 10 new store locations during fiscal year 2021, minimum wage increases impacting 53 of our stores in fiscal year 2021 
and the payment of $2.5 million in retention pay to certain senior employees. We also had increases in rent, other selling, general, and administration 
expenses, depreciation and preopening expenses of $6.9 million, $4.5 million, $3.6 million and $2.2 million respectively, each primarily related to the 
opening of 10 new store locations during fiscal year 2021.  The increase in other selling, general and administrative expenses was primarily due to 
increased efforts in marketing.  Additionally, acquisitions costs increased to $9.7 million with respect to the terminated Merger 

47

 
 
 
 
 
 
Agreement with the Great Outdoors Group, which was terminated on December 2, 2021.  Selling, general and administrative expenses increased to 26.5% 
of net sales in fiscal year 2021 compared to 24.4% of net sales in fiscal year 2020, primarily due to the normalization of our business after the impacts of 
the COVID-19 pandemic, social unrest and pending presidential election experienced in the prior year.

Interest Expense. Interest expense decreased by $2.1 million, or 60.6%, to $1.4 million in fiscal year 2021 from $3.5 million for fiscal year 2020. Interest 
expense decreased primarily as a result of our lower debt balances during fiscal year 2021 compared to fiscal year 2020, including our repayment of our 
term loan and borrowings outstanding under our revolving credit facility in fiscal year 2020.

Other Income.  Other income increased by $55.0 million in fiscal year 2021 from $2.2 million for fiscal year 2020 due to the receipt of a $55.0 million 
payment in connection with the termination of the Merger Agreement with Great Outdoors Group.

Income Taxes. We recorded an income tax expense of $35.8 million for fiscal year 2021 compared to income tax expense of $30.1 million for fiscal year 
2020. Our effective tax rate remained flat from fiscal year 2020 at 24.8% in 2021.

Seasonality

Due to the openings of hunting season across the country and consumer holiday buying patterns, net sales are typically higher in the third and fourth fiscal 
quarters than in the first and second fiscal quarters. We also incur additional expenses in the third and fourth fiscal quarters due to higher sales volume and 
increased staffing in our stores. We anticipate our net sales will continue to reflect this seasonal pattern. 

The timing of our new retail store openings also may have an impact on our quarterly results. First, we incur certain non-recurring expenses related to 
opening each new retail store, which are expensed as they are incurred. Second, most store expenses generally vary proportionately with net sales, but there 
is also a fixed cost component, which includes occupancy costs. These fixed costs typically result in lower store profitability during the initial period after a 
new retail store opens. Due to both of these factors, new retail store openings may result in a temporary decline in operating profit, in dollars and/or as a 
percentage of net sales. 

Weather conditions affect outdoor activities and the demand for related apparel and equipment. Customers’ demand for our products, and, therefore, our net 
sales, can be significantly impacted by weather patterns on a local, regional and national basis. For example, weather conditions have been a significant 
headwind for us in the first half of fiscal 2023, especially in the western half of the U.S. A combination of unusually high amounts of rain and snow is 
influencing the timing of the spring fishing and camping seasons, likely pushing these to later than normal.  

48

 
 
 
 
Overview; Uses and Sources of Cash

Liquidity and Capital Resources 

As of January 28, 2023, we had cash and cash equivalents of $2.4 million and working capital, consisting of current assets less current liabilities, of $130.1 
million.

Our primary cash requirements are for seasonal working capital needs and capital expenditures related to opening and acquiring new store locations. For 
both the short-term and the long-term, our primary sources of cash are borrowings under our revolving credit facility, operating cash flows and short and 
long-term debt financings from other banks and financial institutions. We believe that our cash on hand, cash generated by operating activities and funds 
available under our revolving credit facility will be sufficient to finance our operating activities and meet our cash requirements for at least the next twelve 
months and beyond.

Material Cash Requirements

Our material cash requirements from known contractual and other obligations are primarily for opening and acquiring new store locations, along with our 
general operating expenses and other expenses discussed below.

Purchase Obligations.  In the ordinary course of business, we enter into arrangements with vendors to purchase merchandise in advance of expected 
delivery.  We or the vendor can generally terminate the purchase orders at any time.  These purchase orders do not contain any termination payments or 
other penalties if cancelled. During fiscal 2021, we used cash to increase our inventory levels after the increased demand during the pandemic reduced our 
inventory.  We returned to more historical levels of inventory purchases during fiscal 2022, and expect our inventory purchases will continue to stabilize in 
fiscal 2023.

Operating Lease Obligations.  Operating lease commitments consist principally of leases for our retail stores, corporate office and distribution center. Our 
leases often include options which allow us to extend the terms beyond the initial lease term.  For fiscal 2023, our expected operating lease payments will 
be $68.2 million and our total committed lease payments are $434.7 million as of January 28, 2023.  

Capital Expenditures.  For fiscal year 2022, we incurred approximately $63.5 million in capital expenditures primarily related to the construction of new 
stores and the refurbishment of existing stores during the period. We also received $2.9 million from sale-leaseback transactions. We expect capital 
expenditures between $48 million and $56 million for fiscal year 2023 primarily to refurbish some of our existing stores and  to open 15 new stores in 
fiscal 2023 as part of our target to grow store locations to between 190 and 210 by the end of fiscal year 2025. We intend to fund these capital expenditures 
with our operating cash flows, existing cash and cash equivalents and funds available under our revolving credit facility. Other investment opportunities, 
such as potential strategic acquisitions or store expansion rates in excess of those presently planned, may require additional funding.

Principal and Interest Payments.  We maintain a $350.0 million revolving credit facility.  As of January 28, 2023, $96.9 million was outstanding under the 
revolving credit facility.  Assuming no additional repayments or borrowings on our revolving credit facility after January 28, 2023, our interest payments 
would be approximately $5.7 million for fiscal year 2023 based on the interest rate as of January 28, 2023.  See “—Indebtedness” below for additional 
information regarding our revolving credit facility, including the interest rate applicable to any borrowing under such facility.

Share Repurchase Authorization.  Our Repurchase Program initially, provided for our repurchase of up to $75.0 million of outstanding shares of our 
common stock during the period from March 31, 2022 to March 31, 2023.  On March 15, 2023 our board of directors extended the term of the Repurchase 
Program through March 31, 2024.  We may repurchase shares of our common stock at any time or from time to time, without prior notice, subject to 
market conditions and other considerations. Our repurchases may be made through Rule 10b5-1 plans, accelerated share repurchase transactions, open 
market purchases, privately negotiated transactions, tender offers, block purchases or other transactions. We intend to fund repurchases under the 
Repurchase Program using cash on hand or available borrowings under our revolving credit facility.  We have no obligation to repurchase any shares of our 
common stock under the Repurchase Program and our board of directors  modify, suspend or discontinue the program at any 

49

 
 
 
 
time.  As of January 28, 2023, we had repurchased 6,797,707 shares of our common stock for $64.7 million, utilizing cash on hand and available 
borrowings under our revolving credit facility.  In addition, as of January 28, 2023, $10.3 million remained available to us for repurchase of outstanding 
shares of our common stock pursuant to the Repurchase Program.

Cash Flows

Cash flows provided by (used in) operating, investing and financing activities are shown in the following table:

Cash flows provided by (used in) operating activities
Cash flows used in investing activities
Cash (used in) provided by financing activities
Cash and cash equivalents at end of period

  $

Fiscal Year Ended

January 28,
2023

January 29,
2022

(in thousands)

46,794  
  $
(60,588 )    
(40,835 )    
2,389  

(21,626 )
(53,452 )
66,571  
57,018  

Net cash provided by operating activities was $46.8 million for fiscal year 2022, compared to net cash used in operating activities of $21.6 million for 
fiscal year 2021, a change of approximately $68.4 million.  The increase in our cash flows provided by operating activities was primarily the result of a 
normalization of our inventory levels in fiscal year 2022 compared to a focus on building up inventory in 2021.

Net cash used in investing activities was $60.6 million for fiscal year 2022 compared to $53.5 million for fiscal year 2021. For fiscal year 2022, we 
incurred capital expenditures related to the construction of new stores and the refurbishment of existing stores.  Our cash flows used in investing activities 
in fiscal year 2021 primarily related to costs incurred in connection with opening new stores and the refurbishment of existing stores.    

Net cash used in financing activities was $40.8 million for fiscal year 2022 compared to net cash provided by financing activities of $66.6 million for fiscal 
year 2021, a change of approximately $107.4 million. The decrease in cash flows from financing activities was primarily the result of our use of $64.6 
million to repurchase shares of our common stock pursuant to our share repurchase program.

Indebtedness
We maintain a $350.0 million revolving credit facility, with $96.9 million outstanding as of January 28, 2023. Borrowings under our revolving credit 
facility are subject to a borrowing base calculation. Our revolving credit facility is governed by an amended and restated credit agreement with a 
consortium of banks led by Wells Fargo Bank, National Association (“Wells Fargo”). As of January 28, 2023, we had $159.1 million available for 
borrowing, subject to certain borrowing base restrictions, and $2.0 million in stand-by commercial letters of credit.

Borrowings under the revolving credit facility bear interest based on either the base rate or Term SOFR, at our option, in each case plus an applicable 
margin.  The base rate is the greatest of (1) the floor rate (as defined in the credit agreement as a rate of interest equal to 0.0%) (2) Wells Fargo’s prime rate, 
(3) the federal funds rate (as defined in the credit agreement) plus 0.50% or (4) the one-month Term SOFR (as defined in the credit agreement) plus 1.00%.  
The applicable margin for loans under the revolving credit facility, which varies based on the average daily availability, ranges from 0.25% to 0.50% per 
year for base rate loans and from 1.35% to 1.60% per year for Term SOFR loans.  We are required to pay a commitment fee for the unused portion of the 
revolving credit facility, which will range from 0.20% to 0.225% per annum, depending on the average daily availability under the revolving credit facility.

Each of the subsidiaries of Holdings is a borrower under the revolving credit facility, and all obligations under the revolving credit facility are guaranteed 
by Holdings. All of the obligations under the revolving credit facility are secured by a lien on substantially all of Holdings’ tangible and intangible working 
capital assets and the tangible and intangible working capital assets of all of Holdings’ subsidiaries, including a pledge of all capital stock of each of 
Holdings’ subsidiaries. The lien securing the obligations under the revolving credit facility is a first priority lien as to certain liquid assets, including cash, 
accounts receivable, deposit accounts and inventory.  

50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
We may be required to make mandatory prepayments under the revolving credit facility in the event of a disposition of certain property or assets, in the 
event of receipt of certain insurance or condemnation proceeds, upon the issuance of certain debt or equity securities, upon the incurrence of certain 
indebtedness for borrowed money or upon the receipt of certain payments not received in the ordinary course of business. 

Our revolving credit facility requires us to maintain a minimum availability at all times of not less than 10% of the gross borrowing base. In addition, the 
credit agreement governing our revolving credit facility contains customary affirmative and negative covenants, including covenants that limit our ability to 
incur, create or assume certain indebtedness, to create, incur or assume certain liens, to make certain investments, to make sales, transfers and dispositions 
of certain property and to undergo certain fundamental changes, including certain mergers, liquidations and consolidations. The credit agreement also 
contains customary events of default. As of January 28, 2023, we were in compliance with all covenants under the credit agreement governing our 
revolving credit facility.

Critical Accounting Estimates 

Our financial statements are prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”). In 
connection with the preparation of the financial statements, we are required to make assumptions, make estimates and apply judgment that affect the 
reported amounts of assets, liabilities, revenue, expenses and the related disclosures. We base our assumptions, estimates and judgments on historical 
experience, current trends and other factors that we believe to be relevant at the time the consolidated financial statements are prepared. On a regular basis, 
we review the accounting policies, assumptions, estimates and judgments to ensure that our financial statements are presented fairly and in accordance with 
GAAP. However, because future events and their effects cannot be determined with certainty, actual results could differ from our assumptions and 
estimates, and such differences could be material. 

Our significant accounting policies are discussed in Note 2 to our Consolidated Financial Statements elsewhere in this 10-K. We believe that the following 
accounting policies are the most critical to aid in fully understanding and evaluating our reported financial results. 

Revenue Recognition

We operate solely as an outdoor retailer, which includes both retail stores and an e-commerce platform, that offers a broad range of products in the United 
States and online. Generally, all revenues are recognized when control of the promised goods is transferred to customers, in an amount that reflects the 
consideration in exchange for those goods. Accordingly, we implicitly enter into a contract with customers to deliver merchandise inventory at the point of 
sale. Collectability is reasonably assured since we only extend immaterial credit purchases to certain municipalities.

Substantially all of our revenue is for single performance obligations for the following distinct items:

•

•

•

 Retail store sales

e-commerce sales

Gift cards and loyalty reward program

For performance obligations related to retail store and e-commerce sales contracts, we typically transfer control, for retail stores, upon consummation of the 
sale when the product is paid for and taken by the customer and, for e-commerce sales, when the products are tendered for delivery to the common carrier.

The transaction price for each contract is the stated price on the product, reduced by any stated discounts at that point in time. We do not engage in sales of 
products that attach a future material right which could result in a separate performance obligation for the purchase of goods in the future at a material 
discount. The implicit point-of-sale contract with the customer, as reflected in the transaction receipt, states the final terms of the sale, including the 

51

 
 
 
description, quantity, and price of each product purchased. Payment for our contracts is due in full upon delivery. The customer agrees to a stated price 
implicit in the contract that does not vary over the contract.

The transaction price relative to sales subject to a right of return reflects the amount of estimated consideration to which we expect to be entitled. This 
amount of variable consideration included in the transaction price, and measurement of net sales, is included in net sales only to the extent that it is 
probable that there will be no significant reversal in a future period. Actual amounts of consideration ultimately received may differ from our estimates. 
The allowance for sales returns is estimated based upon historical experience and a provision for estimated returns is recorded as a reduction in sales in the 
relevant period. The estimated merchandise inventory cost related to the sales returns is recorded in prepaid expenses and other. If actual results in the 
future vary from our estimates, we adjust these estimates, which would affect net sales and earnings in the period such variances become known.

Contract liabilities are recognized primarily for gift card sales and our loyalty reward program. Cash received from the sale of gift cards is recorded as a 
contract liability in accrued expenses, and we recognize revenue upon the customer’s redemption of the gift card. Gift card breakage is recognized as 
revenue in proportion to the pattern of customer redemptions by applying a historical breakage rate of 4.0% when no escheat liability to relevant 
jurisdictions exists. We do not sell or provide gift cards that carry expiration dates. We recognized revenue for the breakage of loyalty reward points as 
revenue in proportion to the pattern of customer redemption of the points by applying an estimated breakage rate of 25% using historical rates and future 
expectations.

As it relates to e-commerce sales, we account for shipping and handling as fulfillment activities, and not a separate performance obligation.  Accordingly, 
we recognize revenue for only one performance obligation, the sale of the product, at the shipping point (when the customer gains control). Revenue 
associated with shipping and handling is not material. The costs associated with fulfillment are recorded in costs of goods sold. 

We offer promotional financing and credit cards issued by a third-party bank that manages and directly extends credit to our customers. We provide a 
license to our brand and marketing services, and we facilitate credit applications in our stores and online. The banks are the sole owners of the accounts 
receivable generated under the program and, accordingly, we do not hold any customer receivables related to these programs and act as an agent in the 
financing transactions with customers. We are eligible to receive a profit share from certain of our banking partners based on the annual performance of 
their corresponding portfolio, and we receive monthly payments based on forecasts of full-year performance. This is a form of variable consideration. We 
record such profit share as revenue over time using the most likely amount method, which reflects the amount earned each month when it is determined that
the likelihood of a significant revenue reversal is not probable, which is typically monthly. Profit-share payments occur monthly, shortly after the end of 
each program month.

Taxes assessed by a governmental authority that are both imposed on and concurrent with a specific revenue-producing transaction, that are collected by us 
from a customer, are excluded from revenue.

Sales returns

We estimate a reserve for sales returns and record the respective reserve amounts, including a right to return asset when a product is expected to be returned 
and resold. Historical experience of actual returns, and customer return rights are the key factors used in determining the estimated sales returns.

Inventory Valuation

Inventory is measured at the lower of cost or net realizable value. Cost is determined using the weighted average cost method. We estimate a provision for 
inventory shrinkage based on our historical inventory accuracy rates as determined by periodic cycle counts. The allowance for damaged goods from 
returns is based upon our historical experience. We also adjust inventory for obsolete or slow-moving inventory based on inventory productivity reports and 
by specific identification of obsolete or slow-moving inventory. Had our estimated inventory reserves been 

52

 
lower or higher by 10% as of January 28, 2023, our cost of sales would have been correspondingly lower or higher by approximately $0.6 million.

Valuation of Long-Lived Assets 

We review our long-lived assets with definite lives for impairment whenever events or changes in circumstances may indicate that the carrying value of an 
asset may not be recoverable. We use an estimate of the future undiscounted net cash flows of the related asset or group of assets over their remaining 
useful lives in measuring whether the assets are recoverable. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment 
charge is recognized for the amount by which the carrying amount exceeds the estimated fair value of the asset. Impairment of long-lived assets is assessed 
at the lowest levels for which there are identifiable cash flows that are independent of other groups of assets. Assets to be disposed of are reported at the 
lower of the carrying amount or fair value, less the estimated costs to sell. No impairment charge to long-lived assets was recorded during the fiscal years 
ended January 28, 2023 and January 29, 2022.  During the fiscal year ended January 30, 2021, we recorded an impairment charge of $1.0 million relating to 
the closure of one store. 

Leases

We have operating leases for our retail stores facilities, distribution center, and corporate office. In accordance with ASC 842, which we adopted on 
February 3, 2019, we determine if an arrangement is a lease at inception. Operating lease liabilities are calculated using the present value of future 
payments and recognized at the commencement date based on the present value of lease payments over the reasonably certain lease term. As our leases 
generally do not provide an implicit rate, we used an estimated incremental borrowing rate (“IBR”) to determine the present value of lease payments. The 
IBR is determined by using our credit rating to develop a yield curve that approximates our market risk profile.

We are not party to any off balance sheet arrangements.

Off Balance Sheet Arrangements

Recent Accounting Pronouncements 

For a description of recent accounting pronouncements, see Note 2 to our Consolidated Financial Statements included elsewhere in this 10-K. 

Non-GAAP Financial Measures 

In evaluating our business, we use Adjusted EBITDA and Adjusted EBITDA margin as supplemental measures of our operating performance. We define 
Adjusted EBITDA as net income plus interest expense, income tax expense, depreciation and amortization, stock-based compensation expense, pre-
opening expenses, and other gains/losses, and expenses that we do not believe are indicative of our ongoing expenses. Net income is the most comparable 
GAAP financial measure to Adjusted EBITDA. Adjusted EBITDA excludes pre-opening expenses because we do not believe these expenses are indicative 
of the underlying operating performance of our stores. The amount and timing of pre-opening expenses are dependent on, among other things, the size of 
new stores opened and the number of new stores opened during any given period. We define Adjusted EBITDA margin as, for any period, the Adjusted 
EBITDA for that period divided by the net sales for that period. We consider Adjusted EBITDA and Adjusted EBITDA margin important supplemental 
measures of our operating performance and believe they are frequently used by analysts, investors and other interested parties in the evaluation of 
companies in our industry. Other companies in our industry, however, may calculate Adjusted EBITDA and Adjusted EBITDA margin differently than we 
do. Management also uses Adjusted EBITDA and Adjusted EBITDA margin as additional measurement tools for purposes of business decision-making, 
including evaluating store performance, developing budgets and managing expenditures. Management believes Adjusted EBITDA and Adjusted EBITDA 
margin allow investors to evaluate our operating performance and compare our results of operations from period to period on a consistent basis by 
excluding items that management does not believe are indicative of our core operating performance.

53

 
Adjusted EBITDA is not defined under GAAP and is not a measure of operating income, operating performance or liquidity presented in accordance with 
GAAP. Adjusted EBITDA has limitations as an analytical tool, and when assessing our operating performance, you should not consider Adjusted EBITDA 
in isolation or as a substitute for net income or other consolidated income statement data prepared in accordance with GAAP. Some of these limitations 
include, but are not limited to: 

•

•

•

•

•

Adjusted EBITDA does not reflect our cash expenditures or future requirements for capital expenditures or contractual commitments; 

Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; 

Adjusted EBITDA may be defined differently by other companies, and, therefore, it may not be directly comparable to the results of other 
companies in our industry; 

Adjusted EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal payments, on our 
debt; and 

Adjusted EBITDA does not reflect income taxes or the cash requirements for any tax payments.

A reconciliation of net income to Adjusted EBITDA and a calculation of Adjusted EBITDA margin is set forth below for the periods presented (amounts in 
thousands). 

Net income
Interest expense
Income tax expense
Depreciation and amortization
Stock-based compensation expense (1)
Pre-opening expenses (2)
Hazard pay (3)
Acquisition costs (4)
Bargain purchase (5)
Legal accrual (6)
Store closing write-off (7)
Executive transition costs (8)
Retention pay (9)
Merger termination payment (10)
Adjusted EBITDA

Net sales
Net income margin (11)
Adjusted EBITDA margin (11)

January 28,
2023

Fiscal Year Ended
January 29,
2022

January 30,
2021

  $

  $

40,518  
4,195  
13,350  
31,776  
4,673  
3,654  
—  
—  
—  
2,088  
—  
1,329  
—  
—  
101,583  

  $

  $

  $

108,470  
1,379  
35,769  
26,226  
3,328  
4,098  
—  
9,733  
—  
—  
—  
—  
2,549  
(55,000 )    
  $
136,552  

91,380  
3,506  
30,080  
21,830  
3,302  
1,942  
6,526  
3,710  
(2,218 )
2,125  
1,039  
—  
—  
—  
163,222  

1,399,515  

1,506,072  

1,451,767  

2.9 %   
7.3 %   

7.2 %   
9.1 %   

6.3 %
11.2 %

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
     
     
   
   
   
   
   
   
 
(1)

(2)

(3)
(4)

(5)

(6)

(7)

(8)
(9)

Stock-based compensation expense represents non-cash expenses related to equity instruments granted to employees under the Sportsman's 
Warehouse Holdings, Inc. 2019 Performance Incentive Plan and the Sportsman's Warehouse Holdings, Inc. Employee Stock Purchase Plan. 
Pre-opening expenses include expenses incurred in the preparation and opening of a new store location, such as payroll, travel and supplies, but do 
not include the cost of the initial inventory or capital expenditures required to open a location. 
Expense relating to bonuses and increased wages paid to front-line and back office associates due to the ongoing COVID-19 pandemic. 
Includes $237 of expenses incurred relating to the acquisition of cash, inventory, furniture, fixtures, and equipment, and certain other assets related 
to Field & Stream stores operated by Dick's Sporting Goods in fiscal year 2020. Also includes $3,473 and $9,733 of expenses incurred relating to 
the proposed merger with Great Outdoors Group, respectively, for fiscal year 2020 and fiscal year 2021.  The merger agreement was terminated in 
December 2021.
Excess of the fair value over the purchase price of tangible assets acquired in connection with the Field & Stream stores acquired during fiscal year 
2020. See Note 3 to the Consolidated Financial Statements for additional information.
For fiscal 2022 an accrued settlement in relation to the closure of one of our stores in 2019.  For fiscal year 2020 an accrual relating to pending labor 
litigation in the state of California.
Costs and impairments recorded relating to the closure of one store during the first quarter of 2020. These costs were recorded as a component of 
selling, general, and administration expenses on the condensed consolidated statement of operations.
Costs incurred for the recruitment and hiring of various key members of our senior management team.
Expense relating to retention bonuses paid to certain senior employees in connection with the termination of the merger agreement with Great 
Outdoors Group.

(10) Represents a one-time $55 million termination payment received in connection with the terminated merger with Great Outdoors Group.
(11) We calculate net income margin as net income divided by net sales and we define Adjusted EBITDA margin as Adjusted EBITDA divided by net 

sales.

55

 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our principal exposure to market risk relates to changes in interest rates. Our revolving credit facility and term loan carry floating interest rates that are tied 
to SOFR, the federal funds rate and the prime rate, and, therefore, our income and cash flows will be exposed to changes in interest rates to the extent that 
we do not have effective hedging arrangements in place. We historically have not used interest rate swap agreements to hedge the variable cash flows 
associated with the interest on our credit facilities. Based on a sensitivity analysis at January 28, 2023, assuming the amount outstanding under our 
revolving credit facility would be outstanding for a full year, a 100 basis point increase in interest rates would have increased our interest expense by $1.0 
million. We do not use derivative financial instruments for speculative or trading purposes. However, this does not preclude our adoption of specific 
hedging strategies in the future.

56

 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

TABLE OF CONTENTS

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM – GRANT THORNTON LLP (PCAOB ID Number 248)

CONSOLIDATED FINANCIAL STATEMENTS:

Consolidated Balance Sheets

Consolidated Statements of Income

Consolidated Statements of Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

57

Page

58

59

60

61

62

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

Board of Directors and Stockholders
Sportsman’s Warehouse Holdings, Inc.

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets of Sportsman’s Warehouse Holdings, Inc. (a Delaware corporation) and subsidiaries (the 
“Company”) as of January 28, 2023 and January 29, 2022, the related consolidated statements of income, stockholders’ equity, and cash flows for each of 
the three fiscal years in the period ended January 28, 2023, and the related notes (collectively referred to as the “financial statements”). In our opinion, the 
financial statements present fairly, in all material respects, the financial position of the Company as of January 28, 2023 and January 29, 2022, and the 
results of its operations and its cash flows for each of the three fiscal years in the period ended January 28, 2023, in conformity with accounting principles 
generally accepted in the United States of America. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the Company’s 
internal control over financial reporting as of January 28, 2023, based on criteria established in the 2013 Internal Control—Integrated Framework issued by 
the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”), and our report dated April 13, 2023 expressed an unqualified 
opinion.

Basis for opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial 
statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the 
PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing 
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to 
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits 
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the 
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical audit matter

Critical audit matters are matters arising from the current period audit of the financial statements that were communicated or required to be communicated 
to the audit committee and that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our especially 
challenging, subjective, or complex judgments. We determined that there are no critical audit matters.

/s/ GRANT THORNTON LLP

We have served as the Company’s auditor since 2020.

Salt Lake City, Utah
April 13, 2023

58

 
 
 
 
SPORTSMAN’S WAREHOUSE HOLDINGS, INC. AND SUBSIDIARIES 

CONSOLIDATED BALANCE SHEETS 
Amounts in Thousands

January 28,
2023

January 29,
2022

Assets

Current assets:

Cash and cash equivalents
Accounts receivable, net
Merchandise inventories
Prepaid expenses and other

Total current assets
Operating lease right of use asset
Property and equipment, net
Goodwill
Definite lived intangibles, net

Total assets

Liabilities and Stockholders' Equity
Current liabilities:

Accounts payable
Accrued expenses
Income taxes payable
Operating lease liability, current
Revolving line of credit

Total current liabilities

Long-term liabilities:

Deferred income taxes
Operating lease liability, noncurrent

Total long-term liabilities
Total liabilities

Commitments and contingencies
Stockholders' equity:

Preferred stock, $.01 par value; 20,000 shares authorized; 0 shares issued and outstanding
Common stock, $.01 par value; 100,000 shares authorized; 37,541 and 43,880 shares issued and 
outstanding, respectively
Additional paid-in capital
Retained earnings

Total stockholders' equity
Total liabilities and stockholders' equity

 $

$

 $

$

2,389  
2,053  
399,128  
22,326  
425,896  
268,593  
162,586  
1,496  
389  
858,960  

61,948  
99,976  
932  
45,465  
87,503  
295,824  

9,544  
260,479  
270,023  
565,847  

—  

375  
79,743  
212,995  
293,113  
858,960  

  $

  $

  $

  $

57,018  
1,937  
386,560  
21,955  
467,470  
243,047  
128,304  
1,496  
264  
840,581  

58,916  
109,012  
9,500  
40,924  
66,054  
284,406  

5,779  
236,227  
242,006  
526,412  

—  

439  
90,851  
222,879  
314,169  
840,581  

See accompanying notes to the consolidated financial statements

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
SPORTSMAN’S WAREHOUSE HOLDINGS, INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF INCOME
Amounts in Thousands, Except Per Share Data 

January 28,
2023

Fiscal Year Ended
January 29,
2022

Net sales
Cost of goods sold
Gross profit

Selling, general and administrative expenses

Income from operations

Other (income) expense:
Bargain purchase gain
Merger termination payment
Interest expense

Income before income taxes
Income tax expense

Net income

Income per share:

Basic

Diluted

Weighted average shares outstanding:

Basic

Diluted

  $

  $

  $
  $

1,399,515     $
939,275      
460,240      

402,177      
58,063      

—      
—      
4,195      
53,868      
13,350      
40,518     $

1.00     $
1.00     $

40,489      
40,719      

1,506,072     $
1,015,775      
490,297      

399,678      
90,619      

—      
(55,000 )    
1,380      
144,239      
35,769      
108,470     $

2.47     $
2.44     $

43,827      
44,543      

See accompanying notes to the consolidated financial statements

60

January 30,
2021

1,451,767  
975,313  
476,454  

353,706  
122,748  

(2,218 )
—  
3,506  
121,460  
30,080  
91,380  

2.10  

2.06  

43,525  

44,430  

 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
   
   
 
 
     
     
   
   
   
 
     
     
   
   
   
   
   
   
 
     
     
   
 
     
     
   
   
   
 
SPORTSMAN’S WAREHOUSE HOLDINGS, INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
Amounts in Thousands 

Balance at February 1, 2020

Vesting of restricted stock units
Payment of withholdings on restricted 
stock units
Issuance of common stock for cash per 
employee stock purchase plan
Stock based compensation
Net income

Balance at January 30, 2021

Vesting of restricted stock units
Payment of withholdings on restricted 
stock units
Stock based compensation
Net income

Balance at January 29, 2022

Repurchase of treasury stock

Retirement of treasury stock

Vesting of restricted stock units
Payment of withholdings on restricted 
stock units
Issuance of common stock for cash per 
employee stock purchase plan
Stock based compensation
Net income

Balance at January 28, 2023

Common Stock

Shares

  Amount

    43,296     $
255      

433      
3      

Restricted nonvoting
common stock

Shares

  Amount
—     $ —      
—       —      

Treasury Stock

Shares

  Amount

Additional
paid-in-
capital
Amount

Accumulate
d
(deficit) 
earnings
Amount

Total
stockholders'
equity
Amount

—     $ —     $ 86,806     $ 23,029     $ 110,268  
—  
(3 )    
—       —      

—      

—       —      

—       —      

—       —      

(870 )    

—      

(870 )

72       —      
—       —      
—       —      
436      
3      

    43,623     $
257      

—       —      
—       —      
—       —      
439      

    43,880     $

—       —      
—       —      
—       —      
—     $ —      
—       —      

—       —      
—       —      
—       —      
—     $ —      

580      
3,302      

580  
—       —      
3,302  
—       —      
—       —      
91,380  
—     $ —     $ 89,815     $ 114,409     $ 204,660  
—  
(3 )    
—       —      

—      
—      
—       91,380      

—      

(2,289 )    
3,328      

(2,289 )
—       —      
—      
3,328  
—       —      
—      
—       —      
—       108,470       108,470  
—     $ —     $ 90,851     $ 222,879     $ 314,169  

(64,7

—       —      

—       —       6,797      

48 )    

—      

—      

(64,748 )

64,74

(6,797 )    
354      

(68 )    
3      

—       —       (6,797 )    
—       —      

—       —      

8       (14,278 )     (50,402 )    
—      
(3 )    

—  
—  

—       —      

—       —      

—       —      

(2,393 )    

—      

(2,393 )

104      
1      
—       —      
—       —      
375      

    37,541     $

—       —      
—       —      
—       —      
—     $ —      

893      
4,673      

894  
—       —      
4,673  
—       —      
—       —      
40,518  
—     $ —     $ 79,743     $ 212,995     $ 293,113  

—      
—      
—       40,518      

See accompanying notes to the consolidated financial statements

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SPORTSMAN’S WAREHOUSE HOLDINGS, INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS
Amounts in Thousands

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by (used in) operating activities:

January 28,
2023

Fiscal Year Ended
January 29,
2022

January 30,
2021

 $

40,518     $

108,470     $

91,380  

Depreciation of property and equipment
Amortization of deferred financing fees
Amortization of definite lived intangible
Loss on asset dispositions
Gain on bargain purchase
Noncash lease expense
Deferred income taxes
Stock-based compensation
Change in operating assets and liabilities, net of amounts acquired:

Accounts receivable, net
Operating lease liabilities
Merchandise inventories
Prepaid expenses and other
Accounts payable
Accrued expenses
Income taxes payable and receivable

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Purchase of property and equipment, net of amounts acquired
Acquisition of Field and Stream stores, net of cash acquired
Proceeds from sale-leaseback transactions
Net cash used in investing activities

Cash flows from financing activities:

Net borrowings (payments) on line of credit
Increase (Decrease) in book overdraft, net
Proceeds from issuance of common stock per employee stock purchase plan
Payment of withholdings on restricted stock units
Principal payments on long-term debt
Payments to acquire treasury stock
Payment of deferred financing costs

Net cash (used in) provided by financing activities

Net change in cash and cash equivalents

Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

Supplemental disclosures of cash flow information:
Cash paid during the period for:

Interest, net of amounts capitalized
Income taxes, net of refunds

Supplemental schedule of noncash activities:

Noncash change in operating lease right of use asset and operating lease liabilities from 
remeasurement of existing leases and addition of new leases
Purchases of property and equipment included in accounts payable and accrued expenses

31,710    
184    
66    
—    
—    
28,582    
3,765    
4,673    

(116 )  
(25,336 )  
(12,568 )  
(46 )  
(1,509 )  
(14,561 )  
(8,568 )  
46,794    

(63,511 )  
—    
2,923    
(60,588 )  

21,449    
4,471    
894    
(2,393 )  
—    
(64,748 )  
(508 )  
(40,835 )  
(54,629 )  

26,200    
251    
26    
—    
—    
31,536    
5,345    
3,328    

(1,356 )  
(26,479 )  
(143,126 )  
(7,093 )  
(20,382 )  
(2,929 )  
4,583    
(21,626 )  

(53,452 )  
—    
—    
(53,452 )  

66,054    
2,806    
—    
(2,289 )  
—    
—    
—    
66,571    
(8,507 )  

  $

57,018    
2,389     $

65,525    
57,018     $

21,801  
535  
28  
804  
(2,218 )
25,307  
(919 )
3,302  

323  
(24,390 )
39,938  
(2,633 )
37,812  
42,017  
5,729  
238,816  

(19,754 )
(6,473 )
—  
(26,227 )

(116,078 )
(2,381 )
580  
(870 )
(30,000 )
—  
—  
(148,749 )
63,840  

1,685  
65,525  

 $

$
 $

3,396     $
18,154    

1,380     $
25,841    

3,506  
25,304  

54,243     $
9,416     $

39,437     $
3,821     $

39,119  
1,887  

See accompanying notes to the consolidated financial statements

62

 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
 
     
     
   
 
     
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
   
  
 
 
  
 
 
  
 
 
 
 
 
 
 
     
     
   
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
   
 
     
     
   
 
     
     
   
  
 
 
 
 
     
     
   
 
     
     
   
 
 
SPORTSMAN’S WAREHOUSE HOLDINGS, INC. AND SUBSIDIARIES 

Notes to Consolidated Financial Statements 
Dollars in Thousands, except per share amounts 

(1) Nature of Business 

Description of Business 

Sportsman’s Warehouse Holdings, Inc. (“Holdings”), a Delaware corporation, and subsidiaries (collectively, the “Company”) operate retail sporting goods 
stores. As of January 28, 2023, the Company operated 131 stores in 30 states.

(2) Summary of Significant Accounting Policies

Principles of Consolidation

The consolidated financial statements of the Company have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) and 
include the accounts of its four wholly owned subsidiaries, Sportsman’s Warehouse, Inc. (“Sportsman’s Warehouse”), Pacific Flyway Wholesale, LLC 
(“Pacific Flyway”), Sportsman’s Warehouse Southwest, Inc., and Minnesota Merchandising Corporation. All intercompany transactions and accounts have 
been eliminated in consolidation.

Fiscal Year

The Company operates using a 52/53-week fiscal year ending on the Saturday closest to January 31. Fiscal year 2022 ended January 28, 2023 and 
contained 52 weeks of operation. Fiscal year 2021 ended January 29, 2022 and contained 52 weeks of operations. Fiscal year 2020 ended January 30, 2021 
and contained 52 weeks of operations.

Seasonality 

The Company’s business is generally seasonal, with a significant portion of total sales occurring during the third and fourth quarters of the fiscal year.

Use of Estimates in the Preparation of Consolidated Financial Statements 

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the 
reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Segment Reporting 

The Company operates solely as a sporting goods retailer whose Chief Operating Decision Maker (“CODM”) is the Chief Executive Officer. The CODM 
reviews financial information presented on a consolidated and individual store and cost center basis, for purposes of allocating resources and evaluating 
financial performance. The Company’s stores typically have similar square footage and offer essentially the same general product mix. The Company’s 
core customer demographic remains similar chainwide, as does the Company’s process for the procurement and marketing of its product mix. The 
Company distributes its product mix chainwide from a single distribution center. Furthermore, the Company also operates an e-commerce platform at 
www.sportsmans.com.  Given that the stores and e-commerce platform have the same economic characteristics, the Company's stores and website are 
aggregated into one operating and reportable segment. 

Cash and Cash Equivalents

The Company considers cash on hand in stores and operating accounts as cash. Checks issued pending bank clearance that result in overdraft balances for 
accounting purposes are classified as accrued expenses in the 

63

 
 
accompanying consolidated balance sheets. Cash equivalents consist of short-term money market securities with maturities less than three months from the 
time of investment.  

In accordance with the terms of a financing agreement (Note 9), the Company maintains depository accounts with two banks in a lock-box or similar 
arrangement. Deposits into these accounts are used to reduce the outstanding balance on the line of credit as soon as the respective bank allows the funds to 
be transferred to the financing company. At January 28, 2023 and January 29, 2022, the combined balance in these accounts was $9,389 and $10,923, 
respectively. Accordingly, for fiscal year 2022 and fiscal year 2021 these amounts have been classified as a reduction in the line of credit as if the transfers 
had occurred on January 28, 2023 and January 29, 2022, respectively.

Accounts Receivable 

The Company offers credit terms on the sale of products to certain government and corporate retail customers and requires no collateral from these 
customers. The Company performs ongoing credit evaluations of its customers’ financial condition and maintains an allowance for credit losses based upon 
historical experience and a specific review of accounts receivable at the end of each period. Actual bad debts may differ from these estimates and the 
difference could be significant. At January 28, 2023 and January 29, 2022, the Company had no allowance for credit losses.

Merchandise Inventories 

The Company measures its inventory at the lower of cost or net realizable value. Cost is determined using the weighted average cost method. The 
Company estimates a provision for inventory shrinkage based on its historical inventory accuracy rates as determined by periodic cycle counts. The 
Company also adjusts inventory for obsolete, slow moving, or damaged inventory based on inventory activity thresholds and by specific identification of 
certain slow moving or obsolete inventory. The inventory write downs for shrinkage, damage, or obsolescence totaled $9,436 and $8,405 at January 28, 
2023 and January 29, 2022, respectively.

Property and Equipment

Property and equipment are recorded at cost. Leasehold improvements primarily include the cost of improvements funded by landlord incentives or 
allowances. Maintenance, repairs, minor renewals, and betterments are expensed as incurred. Major renewals and betterments are capitalized. Upon 
retirement or disposal of assets, the cost and accumulated depreciation and amortization are eliminated from the respective accounts and the related gains or 
losses are credited or charged to earnings. 

Depreciation and amortization of property and equipment is computed using the straight-line method over the estimated useful lives of the related assets. 
Leasehold improvements are amortized over the shorter of the useful lives of the improvements or the term of the lease. Furniture, fixtures, and equipment, 
are depreciated over useful lives ranging from three to ten years.

Impairment of Long-Lived Assets 

The Company reviews its long-lived assets with definite lives for impairment whenever events or changes in circumstances may indicate that the carrying 
value of an asset may not be recoverable. The Company uses an estimate of the future undiscounted net cash flows of the related asset or group of assets 
over their remaining useful lives in measuring whether the assets are recoverable. If the carrying amount of an asset exceeds its estimated future cash flows, 
an impairment charge is recognized for the amount by which the carrying amount exceeds the estimated fair value of the asset. Impairment of long-lived 
assets is assessed at the lowest levels for which there are identifiable cash flows that are independent of other groups of assets. Assets to be disposed of are 
reported at the lower of the carrying amount or fair value, less the estimated costs to sell. An impairment charge of $1,039 relating to long-lived assets of a 
closed store was recorded during the fiscal year ended January 30, 2021. There were no impairment charges relating to long-lived assets that were recorded 
during the fiscal years ended January 28, 2023 and January 29, 2022.

64

 
Goodwill

At least annually, during the fourth quarter, or when events and circumstances warrant an evaluation, the Company performs its impairment assessment of 
goodwill. This assessment permits an entity to initially perform a qualitative assessment of whether it is more likely than not that a reporting unit’s fair 
value is less than its carrying amount before applying the quantitative goodwill impairment test. If an entity concludes that it is not more likely than not that 
the fair value of a reporting unit is less than its carrying amount, it would not need to perform the impairment test for the reporting unit.

If it is determined that it is more likely than not that the fair value of a reporting unit is less than its carrying amount, the impairment analysis is performed, 
which incorporates a fair-value based approach. The Company determines the fair value of its reporting units based on discounted cash flows and market 
approach analyses as considered necessary. The Company considers factors such as the economy, reduced expectations for future cash flows coupled with a 
decline in the market price of its stock and market capitalization for a sustained period as indicators for potential goodwill impairment. If the reporting 
unit’s carrying amount exceeds its fair value, the Company will record an impairment charge based on that difference. The impairment charge will be 
limited to the amount of goodwill allocated to that reporting unit. No impairment charge to goodwill was recorded during the fiscal years ended January 28, 
2023, January 29, 2022 and January 30, 2021.

Prepaid Expenses and Other 

Prepaid expenses and other primarily consists of prepaid expenses, vendor rebates receivable, vendor advertising receivables, right of return assets, and 
miscellaneous deposits.

Leases

In accordance with ASC 842, the Company determines if an arrangement is a lease at inception. The Company has operating leases for the Company’s 
retail stores, distribution center, and corporate office. Operating leases are included in operating lease ROU assets and operating lease liabilities, current 
and noncurrent, on the consolidated balance sheet. Lease liabilities are initially recorded at the present value of the lease payments by discounting the lease 
payments by the Company's incremental borrowing rate (“IBR”) and then recording accretion over the lease term using the effective interest method. 
Operating lease classification results in a straight-line expense recognition pattern over the lease term and recognized lease expense as a single expense 
component, which results in amortization of the ROU asset that equals the difference between lease expense and interest expense. Operating lease expense 
is included in selling, general and administrative expense, based on the use of the leased asset, on the consolidated statement of income. Leases with an 
initial term of 12 months or less are not recorded on the balance sheet and are not material; the Company recognizes lease expense for these leases on a 
straight-line basis over the remaining lease term. 

ROU assets represent the right to use an underlying asset for the lease term and lease liabilities represent the obligation to make lease payments arising 
from the lease. Operating lease ROU assets and liabilities are recognized at the commencement date based on the present value of lease payments over the 
reasonably certain lease term. As the Company’s leases generally do not provide an implicit rental rate, the Company uses an IBR to determine the present 
value of future rental payments. The IBR is determined by using the Company’s credit rating to develop a yield curve that approximates the Company’s 
market risk profile. The operating lease ROU asset also includes any prepaid lease payments made by the tenant and is reduced by lease incentives such as 
tenant improvement allowances. The operating lease terms may include options to extend or terminate the lease when it is reasonably certain that the 
Company will exercise that option. Lease expense is recognized on a straight-line basis over the lease term. 

See Note 6 for further discussion on leases. 

65

 
Revenue Recognition 

Revenue recognition accounting policy

The Company operates solely as an outdoor retailer, which includes both retail stores and an e-commerce platform, that offers a broad range of products in 
the United States and online. Generally, all revenues are recognized when control of the promised goods is transferred to customers, in an amount that 
reflects the consideration in exchange for those goods. Accordingly, the Company implicitly enters into a contract with customers to deliver merchandise 
inventory at the point of sale. Collectability is reasonably assured since the Company only extends immaterial credit purchases to certain municipalities.

Substantially all of the Company’s revenue is for single performance obligations for the following distinct items: 

•

•

•

Retail store sales 

E-commerce sales 

Gift cards and loyalty rewards program

For performance obligations related to retail store and e-commerce sales contracts, the Company typically transfers control, for retail stores, upon 
consummation of the sale when the product is paid for and taken by the customer and, for e-commerce sales, when the products are tendered for delivery to 
the common carrier. 

The transaction price for each contract is the stated price on the product, reduced by any stated discounts at that point in time. The Company does not 
engage in sales of products that attach a future material right which could result in a separate performance obligation for the purchase of goods in the future 
at a material discount. The implicit point-of-sale contract with the customer, as reflected in the transaction receipt, states the final terms of the sale, 
including the description, quantity, and price of each product purchased. Payment for the Company’s contracts is due in full upon delivery. The customer 
agrees to a stated price implicit in the contract that does not vary over the contract.

The transaction price relative to sales subject to a right of return reflects the amount of estimated consideration to which the Company expects to be 
entitled. This amount of variable consideration included in the transaction price, and measurement of net sales, is included in net sales only to the extent 
that it is probable that there will be no significant reversal in a future period. Actual amounts of consideration ultimately received may differ from the 
Company’s estimates. The allowance for sales returns is estimated based upon historical experience and a provision for estimated returns is recorded as a 
reduction in sales in the relevant period. The estimated merchandise inventory cost related to the sales returns is recorded in prepaid expenses and other. 
The estimated refund liabilities are recorded in accrued expenses.  If actual results in the future vary from the Company’s estimates, the Company adjusts 
these estimates, which would affect net sales and earnings in the period such variances become known.

Contract liabilities are recognized primarily for gift card sales and our loyalty reward program. Cash received from the sale of gift cards is recorded as a 
contract liability in accrued expenses, and the Company recognizes revenue upon the customer’s redemption of the gift card. Gift card breakage is 
recognized as revenue in proportion to the pattern of customer redemptions by applying a historical breakage rate of 4.0% when no escheat liability to 
relevant jurisdictions exists. Based upon historical experience, gift cards are predominantly redeemed in the first two years following their issuance date. 
The Company does not sell or provide gift cards that carry expiration dates. ASC 606 requires the Company to allocate the transaction price between the 
goods and the loyalty reward points based on the relative standalone selling price. The Company recognized revenue for the breakage of loyalty reward 
points as revenue in proportion to the pattern of customer redemption of the points by applying an estimated breakage rate of 25% using historical rates and 
future expectations.

As it relates to e-commerce sales, the Company accounts for shipping and handling as fulfillment activities, and not a separate performance obligation.  
Accordingly, the Company recognizes revenue for only one performance obligation, the sale of the product, at the shipping point (when the customer gains 
control). Revenue associated with shipping and handling is not material. The costs associated with fulfillment are recorded in costs of goods sold. 

66

 
The Company offers promotional financing and credit cards issued by a third-party bank that manages and directly extends credit to its customers. The 
Company provides a license to its brand and marketing services, and it facilitates credit applications in its stores and online. The banks are the sole owners 
of the accounts receivable generated under the program and, accordingly, the Company does not hold any customer receivables related to these programs 
and acts as an agent in the financing transactions with customers. The Company is eligible to receive a profit share from certain of its banking partners 
based on the annual performance of their corresponding portfolio, and the Company receives monthly payments based on forecasts of full-year 
performance. This is a form of variable consideration. The Company records such profit share as revenue over time using the most likely amount method, 
which reflects the amount earned each month when it is determined that the likelihood of a significant revenue reversal is not probable, which is typically 
monthly. Profit-share payments occur monthly, shortly after the end of each program month.

 Taxes assessed by a governmental authority that are both imposed on and concurrent with a specific revenue-producing transaction, that are collected by 
the Company from a customer, are excluded from revenue. 

Sales returns

The Company allows customers to return items purchased within 30 days provided the merchandise is in resaleable condition with original packaging and 
the original sales/gift receipt is presented. The Company estimates a reserve for sales returns and record the respective reserve amounts, including a right to 
return asset when a product is expected to be returned and resold. Historical experience of actual returns and customer return rights are the key factors used 
in determining the estimated sales returns. 

Contract Balances

The following table provides information about right of return assets, contract liabilities, and sales return liabilities with customers as of January 28, 2023 
and January 29, 2022:

Right of return assets, which are included in prepaid expenses and other
Estimated gift card contract liability, net of breakage
Estimated loyalty contract liability, net of breakage
Sales return liabilities, which are included in accrued expenses

  $

January 28, 2023

January 29, 2022

1,951  
  $
(29,174 )    
(5,383 )    
(2,912 )    

2,142  
(23,128 )
(7,211 )
(3,197 )

For the fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, the Company recognized $1,573, $1,606, and $1,167 in gift card 
breakage, respectively. For the fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, the Company recognized $3,126, $5,769, and 
$4,730, in loyalty reward breakage, respectively. The impact of these adjustments on the statement of cash flow for the year ended January 28, 2023 were 
recorded in cash provided by operating activities. For the fiscal years ended January 28, 2023, January 29, 2022 and January 30, 2021 the Company 
recognized $20,656, $17,167, and $8,110 of revenue related to the beginning contract liability from the previous year. 

The current balance of the right of return assets is the expected amount of inventory to be returned that is expected to be resold. The current balance of the 
contract liabilities primarily relates to the gift card and loyalty reward program liabilities. The Company expects the revenue associated with these 
liabilities to be recognized in proportion to the pattern of customer redemptions over the next two years. The current balance of sales return liabilities is the 
expected amount of sales returns from sales that have occurred. 

67

 
 
 
 
 
 
 
   
   
   
 
Disaggregation of revenue from contracts with customers

In the following table, revenue from contracts with customers is disaggregated by department. The percentage of net sales related to our departments for the 
fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, were as follows:

Product Offerings

Backpacks, camp essentials, canoes and kayaks, coolers, 
outdoor cooking equipment, sleeping bags, tents and tools
Camouflage, jackets, hats, outerwear, sportswear, technical 
gear and work wear
Bait, electronics, fishing rods, flotation items, fly fishing, 
lines, lures, reels, tackle and small boats
Hiking boots, socks, sport sandals, technical footwear, trail 
shoes, casual shoes, waders and work boots
Ammunition, archery items, ATV accessories, blinds and tree 
stands, decoys, firearms, reloading equipment and shooting 
gear
Gift items, GPS devices, knives, lighting, optics, two-way 
radios, and other license revenue, net of revenue discounts

January 28,
2023

Fiscal year Ended
January 29,
2022

January 30,
2021

12.5 %   

13.1 %   

12.7 %

9.3 %   

8.4 %   

8.9 %   

10.0 %   

7.3 %   

6.8 %   

7.5 %

9.9 %

5.6 %

54.9 %   

54.2 %   

57.6 %

7.1 %   
100.0 %   

7.5 %   
100.0 %   

6.7 %
100.0 %

Department
Camping

Apparel

Fishing

Footwear

Hunting and Shooting

Optics, Electronics, Accessories, 
and Other
Total

Cost of Goods Sold 

Cost of goods sold primarily consists of merchandise acquisition costs, including freight-in costs, shipping costs, terms discounts received from the vendor 
and vendor allowances and rebates associated directly with merchandise. Vendor allowances include allowances and rebates received from vendors. The 
Company records an estimate of earned allowances based on purchase volumes. These funds are determined for each fiscal year, and the majority is based 
on various quantitative contract terms. Amounts expected to be received from vendors relating to purchase of merchandise inventories are recognized as a 
reduction of cost of goods sold as the merchandise is sold. Historical program results and current purchase volumes are reviewed when establishing the 
estimate for earned allowances.

Shipping and Handling Fees and Costs 

All shipping and handling fees billed to customers are recorded as a component of net sales. All costs incurred related to the shipping and handling of 
products are recorded in cost of sales.

Vendor Allowances 

Vendor allowances include price allowances, volume rebates, store opening costs reimbursements, marketing participation and advertising reimbursements 
received from vendors under the terms of specific arrangements with certain vendors. Vendor allowances related to merchandise are recognized as a 
reduction of the costs of merchandise as sold. Vendor reimbursements of costs are recorded as a reduction to expense in the period the related cost is 
incurred based on actual costs incurred. Any cost reimbursements exceeding expenses incurred are recognized as a reduction of the cost of merchandise 
sold. Volume allowances may be estimated based on historical purchases and estimates of projected purchases.

68

 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
Health Insurance 

The Company maintains for its employees a partially self-funded health insurance plan. The Company maintains stop-loss insurance through an insurance 
company with a $100 per person deductible and aggregate claims limit above a predetermined threshold. The Company intends to maintain this plan 
indefinitely. However, the plan may be terminated, modified, suspended, or discontinued at any time for any reason specified by the Company. 

The Company has established reserve amounts based upon claims history and estimates of claims that have been incurred but not reported (“IBNR”) for 
this plan. As of January 28, 2023, and January 29, 2022, the Company estimated the IBNR for this plan to be $1,603 and $1,349, respectively. Actual 
claims may differ from the estimate and such difference could be significant. These reserves are included in accrued expenses in the accompanying 
consolidated balance sheets.

Workers Compensation Insurance

The Company maintains for its employees a high-deductible workers compensation plan. The Company maintains stop-loss insurance through an insurance 
company with a $150 per claim deductible and aggregate claims limit above a predetermined threshold. The Company intends to maintain this plan 
indefinitely. However, the plan may be terminated, modified, suspended, or discontinued at any time for any reason specified by the Company. 

The Company has established reserve amounts based upon claims history and estimates of IBNR for this plan. As of January 28, 2023, and January 29, 
2022, the Company estimated the IBNR for this plan to be $1,297 and $1,249, respectively, related to the workers compensation plan. Actual claims may 
differ from the estimate and such difference could be significant. These reserves are included in accrued expenses in the accompanying consolidated 
balance sheets.

Advertising 

Costs for newspaper, television, radio, and other advertising are expensed in the period in which the advertising occurs. The Company participates in 
various advertising and marketing cooperative programs with its vendors, who, under these programs, reimburse the Company for certain costs incurred. 
Payments received under these cooperative programs are recorded as a decrease to expense in the period that the advertising occurred. For the fiscal years 
ended January 28, 2023, January 29, 2022, and January 30, 2021, net advertising expenses totaled $23,816, $20,537, and $15,663, respectively. These 
amounts are included in selling, general and administrative expenses in the accompanying consolidated statements of income.

Stock-Based Compensation 

Compensation expense is estimated based on grant date fair value on a straight-line basis over the requisite service or offering period. Costs associated with 
awards are included in compensation expense as a component of selling, general, and administrative expenses. 

Income Taxes 

The Company recognizes a deferred income tax liability or deferred income tax asset for the future tax consequences attributable to differences between the 
financial statement basis of existing assets and liabilities and their respective tax basis. Deferred income tax assets and liabilities are measured using 
enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. A valuation 
allowance is provided against deferred income tax assets when it is more likely than not that all or some portion of the deferred income tax assets will not 
be realized. 

The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on 
examination by the relevant tax authorities, based on the technical merits of the position. Interest and potential penalties are accrued related to unrecognized 
tax benefits in the provision for income taxes.

69

 
Fair Value of Financial Instruments 

As of January 28, 2023, and January 29, 2022, the carrying amounts of financial instruments except for long-term debt approximate fair value because of 
the general short-term nature of these instruments. The carrying amounts of long-term variable rate debt approximate fair value as the terms are consistent 
with market terms for similar debt instruments.

Earnings Per Share 

Basic earnings per share is calculated by dividing net income by the weighted-average shares of common stock outstanding, reduced by shares repurchased 
and held in treasury, during the period. Diluted earnings per share represents basic earnings per share adjusted to include the potentially dilutive effect of 
outstanding share option awards, nonvested share awards and nonvested share unit awards.

Comprehensive Income 

The Company has no components of income that would require classification as other comprehensive income for the fiscal years ended January 28, 2023, 
January 29, 2022, and January 30, 2021.

Share Retirement

The Company periodically repurchases and retires stock through a board authorized repurchase program.  When shares are retired as part of this program 
the repurchased shares are returned to a status of authorized but unissued.  The Company's policy to account for the retired shares is to allocate the excess 
of the repurchase price over the par value of shares acquired to Additional Paid in Capital ("APIC") and Retained Earnings. The portion allocated to APIC 
is determined by dividing the number of retired shares by the number of shares issued as of the retirement date. This ratio is applied to the balance of APIC 
as of the retirement date.  Any remaining amount of the excess of the repurchase price over the par value not allocated to APIC reduces Retained Earnings.

(3) Acquisition of Field & Stream Stores

 2020 Acquisitions

On February 14, 2020, Sportsman’s Warehouse, Inc. (“SWI”), a wholly owned subsidiary of Holdings, entered into an Asset Purchase Agreement (the 
“2020-I Purchase Agreement”) with DICK’s Sporting Goods (“DICK’S”). Pursuant to the 2020-I Purchase Agreement, SWI agreed, subject to certain 
conditions, to acquire from DICK’S all cash, inventory, furniture, fixtures, and equipment, and certain other assets related to one Field & Stream store 
located in Kentucky and operated by DICK’S (the “2020-I Acquisition”). The acquisition of the 2020-I Acquisition closed on March 12, 2020 (the “2020-I 
Closing Date”). On the 2020-I Closing Date, SWI entered into a sublease with DICK’s with respect to the 2020-I Acquisition location. Pursuant to the 
2020-I Purchase Agreement and in connection with closing of the acquisition, the parties also entered into a transition services agreement pursuant to 
which DICK’S provided transition services to the Company for a period of up to 120 days after the 2020-I Closing Date.

The aggregate consideration paid to DICK’S under the 2020-I Purchase Agreement was $2,139 (the “2020-I Purchase Price”), subject to certain post-
closing adjustments set forth in the 2020-I Purchase Agreement. On the 2020-I Closing Date, SWI drew $1,100 under the Revolving Line of Credit (as 
defined below) to fund a portion of the 2020-I Purchase Price. The remaining approximately $1,000 of consideration owed to DICK’S in connection with 
the 2020-I Acquisition was paid in June 2020. 

On March 6, 2020, SWI, entered into an Asset Purchase Agreement (the “2020-II Purchase Agreement”) with DICK’S. Pursuant to the 2020-II Purchase 
Agreement, SWI agreed, subject to certain conditions, to acquire from DICK’S all cash, inventory, furniture, fixtures, and equipment, and certain other 
assets related to one Field & Stream store located in Michigan and operated by DICK’S (the “2020-II Acquisition”). The 2020-II Acquisition closed on 
May 14, 2020 (the “2020-II Closing Date”). On the 2020-II Closing Date, SWI entered into a sublease with DICK’s with respect to the 2020-II Acquisition. 
Pursuant to the 2020-II Purchase Agreement and in connection 

70

 
with closing of the acquisition, the parties also entered into a transition services agreement related to the 2020-II Acquisition pursuant to which DICK’S 
provided transition services to the Company for a period of up to 120 days after the 2020-II Closing Date.

The aggregate consideration paid to DICK’S under the 2020-II Purchase Agreement was $2,411 (the “2020-II Purchase Price”), subject to certain post-
closing adjustments set forth in the 2020-II Purchase Agreement. On the 2020-II Closing Date, SWI drew $1,317 under the Revolving Line of Credit to 
fund a portion of the 2020-II Purchase Price. The remaining approximately $1,100 of consideration owed to DICK’S in connection with the 2020-II 
Acquisition was paid in August 2020. 

On September 16, 2020, SWI, entered into an Asset Purchase Agreement (the “2020-III Purchase Agreement”) with DICK’S. Pursuant to the 2020-III 
Purchase Agreement, SWI agreed, subject to certain conditions, to acquire from DICK’S all cash, inventory, furniture, fixtures, and equipment, and certain 
other assets related to two Field & Stream stores located in South Carolina and Pennsylvania and operated by DICK’S (the “2020-III Acquisition”). The 
2020-III Acquisition closed on October 8, 2020 (the “2020-III Closing Date”). On the 2020-III Closing Date, SWI entered into a sublease with DICK’s 
with respect to the locations. Pursuant to the 2020-III Purchase Agreement and in connection with closing of the acquisition, the parties also entered into a 
transition services agreement pursuant to which DICK’S provided transition services to the Company for a period of up to 120 days after the 2020-III 
Closing Date.

The aggregate consideration to be paid to DICK’S under the 2020-III Purchase Agreement is $2,001, net of rent concessions and deferrals of $2,597 (the 
“2020-III Purchase Price”), and subject to certain post-closing adjustments set forth in the 2020-III Purchase Agreement. On the 2020-III Closing Date, 
SWI drew $226 under the Revolving Line of Credit (as defined in Note 8) to fund a portion of the 2020-III Purchase Price. The remaining approximately 
$1,774 of consideration owed to DICK’S in connection with the 2020-III Acquisition was paid in cash in January 2021. 

As part of the acquisitions that closed in 2020, the Company incurred legal, accounting, and other due diligence fees that were expensed as incurred. Total 
fees incurred for the fiscal year 2020 were $237, which were included as a component of selling, general, and administrative expenses.

The acquired locations were in line with the seller’s intention to reduce its footprint in the hunting and firearms business, which resulted in a below fair 
value purchase price consideration shown in the tables below.

The following table summarizes the 2020-I Purchase Price consideration and related cash outflow at the 2020-I Closing Date:

Cash paid to seller
Payable to seller
Total purchase price

March 12, 2020

1,075  
1,064  
2,139  

$

$

The net 2020-I Purchase Price of $2,139 has been allocated to identifiable assets acquired based on their respective estimated fair values. No liabilities 
were assumed as part of the acquisition of the 2020-I Acquired Stores other than the lease obligation. The excess of the fair value over the 2020-I Purchase 
price of the tangible and intangible assets 

71

 
 
 
 
 
 
 
 
 
 
acquired is recorded as a bargain purchase. The following table summarizes the estimated fair value of the identifiable assets acquired and assumed 
liabilities as of the 2020-I Closing Date:

Cash
Inventory
Property, plant, and equipment
Operating lease right of use asset
Operating lease right of use liability
Deferred tax liability
Bargain purchase
Total

The following table summarizes the 2020-II Purchase Price consideration and related cash outflow at the 2020-II Closing Date:

Cash paid to seller
Payable to seller
Total purchase price

March 12, 2020

10  
2,133  
892  
2,070  
(1,794 )
(314 )
(858 )
2,139  

1,317  
1,094  
2,411  

May 14, 2020

$

$

$

$

The net 2020-II Purchase Price of $2,411 has been allocated to identifiable assets acquired based on their respective estimated fair values. No liabilities 
were assumed as part of the acquisition of the 2020-II Acquired Stores other than the lease obligation. The excess of the fair value over the 2020-II 
Purchase Price of the tangible and intangible assets acquired is recorded as a bargain purchase. The following table summarizes the estimated fair value of 
the identifiable assets acquired and assumed liabilities as of the 2020-II Closing Date:

Cash
Inventory
Property, plant, and equipment
Operating lease right of use asset
Operating lease right of use liability
Deferred tax liability
Bargain purchase
Total

May 14, 2020

18  
2,218  
375  
5,605  
(5,605 )
(53 )
(147 )
2,411  

$

$

The following table summarizes the 2020-III Purchase Price consideration and related cash outflow at the 2020-III Closing Date:

Cash paid to seller
Payable to seller
Total purchase price

October 8, 2020

227  
1,774  
2,001  

$

$

The net 2020-III Purchase Price of $2,001 has been allocated to identifiable assets acquired based on their respective estimated fair values. No liabilities 
were assumed as part of the acquisition of the 2020-III Acquired Stores other than the lease obligation. The excess of the fair value over the 2020-III 
Purchase Price of the tangible and intangible 

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
assets acquired is recorded as a bargain purchase. The following table summarizes the estimated fair value of the identifiable assets acquired and assumed 
liabilities as of the 2020-III Closing Date:

Cash
Inventory
Property, plant, and equipment
Operating lease right of use asset
Operating lease right of use liability
Deferred tax liability
Bargain purchase
Total

October 8, 2020

50  
3,515  
1,046  
9,534  
(10,508 )
(423 )
(1,213 )
2,001  

$

$

As of January 30, 2021, all purchase price allocations of 2020 acquisitions were finalized and the Company does not expect any further adjustments to the 
allocation in future periods. 

Right of Use Asset and Liability for 2020 Acquisition

The right of use asset and liability were determined by taking the present value of the future minimum lease payments associated with the Acquired stores. 
The Company utilized discount rates for the leases similar to the rates used to present value its other leases. The difference between the asset and the 
liability noted above for the 2020 acquisitions is attributable to net unfavorable lease rates in the acquired store leases. 

Results of Operations for 2020 Acquisition

The results of operations of the stores acquired in 2020 were included in the Company’s results of operations beginning on the respective dates of 
acquisition noted above. From the respective dates of acquisition, the stores acquired in 2020 generated net sales of $34,555 and net income of 
approximately $4,659.

Pro Forma Results for 2020 Acquisitions (unaudited)

The following pro forma results are based on the individual historical results of the 2020 acquired stores with adjustments to give effect to the combined 
operations as if the acquisitions had been consummated at the beginning of fiscal year 2019. The pro forma results are intended for informational purposes 
only and do not purport to represent what the combined results of operations would actually have been had the acquisitions in fact occurred at the 
beginning of the earliest period presented. The pro forma information includes the following adjustments (i) depreciation based on the fair value of 
acquired property, plant, and equipment; (ii) cost of goods sold based on the step-up in fair value of the acquired inventory; (iii) interest expense incurred in 
connection with the borrowings on the Revolving Line of Credit used to finance the acquisitions; and (iv) elimination of acquisition expenses.

Net sales
Net income

Earnings per share:

Basic

Diluted

Fifty-Two Weeks Ended

January 30,
2021

February 1,
2020

1,464,406      
91,475      

909,113  
19,775  

2.10      
2.07      

0.46  

0.45  

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
     
   
 
     
   
 
 
 
 
 
(4) Property and Equipment 

Property and equipment as of January 28, 2023 and January 29, 2022 was as follows:

Furniture, fixtures, and equipment
Leasehold improvements
Construction in progress
Total property and equipment, gross
Less accumulated depreciation and amortization
Total property and equipment, net

January 28,
2023

January 29,
2022

138,004     $
170,494    
20,875    
329,373    
(166,787 )  
162,586     $

115,597  
143,064  
5,007  
263,668  
(135,364 )
128,304  

  $

  $

Depreciation expense was $31,710, $26,200, and $21,801, for the fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, 
respectively.

(5) Definite Lived Intangible Assets 

The following table summarizes the definite lived intangible assets:

Amortizing intangible assets:

Domain Name
Intellectual Property

Total

Amortizing intangible assets:

Domain Name
Intellectual Property

Total

  Amortization Period  

Gross carrying 
amount

Accumulated 
amortization

Net carrying 
amount

January 28, 2023

10 years    
8 years    
    $

450  
100  
550  

(132 )    
(29 )    
(161 )    

318  
71  
389  

  Amortization Period  

Gross carrying 
amount

Accumulated 
amortization

Net carrying 
amount

January 29, 2022

10 years    
8 years    
    $

257  
100  
357  

(78 )    
(15 )    
(93 )    

179  
85  
264  

Amortization expense for definite lived intangible asset was $66, $26, and $28, for the fiscal years ended January 28, 2023, January 29, 2022, and January 
30, 2021, respectively.

(6) Leases 

At the inception of the lease, the Company’s operating leases have remaining certain lease terms of up to 15 years, which typically includes multiple 
options for the Company to extend the lease which are not reasonably certain. 

In the fiscal year ended January 28, 2023, the Company recorded a non-cash increase of $54,243, to ROU assets and operating lease liabilities resulting 
from lease remeasurements from the exercise of lease extension options, acquired leases, and new leases added.

The Company’s lease agreements do not contain any material residual value guarantees or material restrictive covenants.  

74

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
     
     
   
 
   
 
   
 
   
 
 
   
     
     
   
 
 
 
 
 
 
 
 
 
 
   
     
     
   
 
   
 
   
 
   
 
In accordance with ASC 842, total lease expense was comprised of the following:

Operating lease expense
Variable lease expense
Short-term lease expense
Total lease expense

In accordance with ASC 842, other information related to leases was as follows:

Operating cash flows from operating leases
Cash paid for lease liabilities - operating leases

Right-of-use assets obtained in exchange for new or
   remeasured operating lease liabilities
Terminated right-of-use assets and liabilities
Weighted-average remaining lease term - operating leases
Weighted-average discount rate - operating leases

January 28,
2023

Fiscal Year Ended
January 29,
2022

January 30,
2021

  $

  $

58,562     $
18,740    
1,200    
78,502     $

56,293     $
17,252    
1,325    
74,870     $

51,948  
15,376  
688  
68,012  

  $

  $

January 28,
2023

Fiscal Year Ended
January 29,
2022

January 30,
2021

(63,783 )   $
(63,783 )    

(59,502 )   $
(59,502 )    

(55,765 )
(55,765 )

As of January 28,
2023

As of January 29,
2022

As of January 30,
2021

54,243     $
—      
5.75      
7.96 %   

39,437     $
—      
5.83      
8.29 %   

39,119  
(2,947 )
6.09  
8.35 %

In accordance with ASC 842, maturities of operating lease liabilities as of January 28, 2023 were as follows:

Year Endings:

Operating
Leases

2023
2024
2025
2026
2027
Thereafter
Undiscounted cash flows
Reconciliation of lease liabilities:

Present values
Lease liabilities - current
Lease liabilities - noncurrent

Lease liabilities - total

Difference between undiscounted and discounted cash flows

  $

  $

  $

  $
  $

68,239  
64,596  
57,812  
52,752  
45,201  
146,048  
434,648  

305,944  
45,465  
260,479  
305,944  

128,704  

The Company has excluded in the table above approximately $43.9 million of leases (undiscounted basis) that were entered into as of April 13, 2023. 
These leases will commence in 2023 with lease terms of 10 years.

75

 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
   
 
   
 
 
     
     
   
 
 
   
   
 
 
 
   
   
 
   
   
   
 
 
 
 
 
 
 
   
   
   
   
   
 
   
   
   
 
 
(7) Accrued Expenses and Other Liabilities 

Accrued expenses and other liabilities consist of the following at January 28, 2023 and January 29, 2022: 

Book overdraft
Unearned revenue
Accrued payroll and related expenses
Sales and use tax payable
Accrued construction costs
Other
Total accrued expenses

(8) Fair Value Measurements

January 28,
2023

January 29,
2022

20,723  
41,203  
15,820  
5,896  
1,469  
14,865  
99,976  

  $

  $

16,252  
42,058  
26,309  
8,788  
416  
15,189  
109,012  

  $

  $

Fair value measurements are reported based upon three categories, with the lowest level of measurement available applied.  The levels of fair value 
measurement are as follows: Level 1 - quoted prices on active markets; Level 2 - observable market inputs other than quoted prices on active markets; 
Level 3 - unobservable data requiring the Company to develop its own approach that cannot be corroborated by market data.   

The following table shows the fair value measurements of the Company on a recurring basis:

Asset
Short-term Investments (1)

  Type
  Cash and Cash Equivalents

  Measurement Level
  Level 1

  $

Fair Value as of
January 28, 2023

Fair Value as of
January 29, 2022

—     $

55,000  

(1)

Fair value approximates carrying value because maturities are less than three months.

(9) Revolving Line of Credit

On May 27, 2022, Sportsman’s Warehouse, Inc. (“SWI”), a wholly owned subsidiary of Holdings, as lead borrower, Holdings and other subsidiaries of the 
Company, each as borrowers or guarantors, and Wells Fargo Bank, National Association (“Wells Fargo”), with a consortium of banks led by Wells Fargo, 
entered into an Amended and Restated Credit Agreement (as amended, restated, supplemented or otherwise modified, the “Credit Agreement”).  The Credit 
Agreement governs the Company’s senior secured revolving credit facility (“Revolving Line of Credit”).  The Revolving Line of Credit provides 
borrowing capacity of up to $350,000, subject to a borrowing base calculation.  

In conjunction with the Credit Agreement, the Company incurred $508 of fees paid to various parties which were capitalized. Fees associated with the 
Revolving Line of Credit were recorded in prepaid expenses and other assets.

As of January 28, 2023, and January 29, 2022, the Company had $96,892 and $76,976, respectively, in outstanding revolving loans under the Revolving 
Line of Credit. Amounts outstanding are offset on the consolidated balance sheets by amounts in depository accounts under lock-box type arrangements, 
which were $9,389 and $10,923 as of January 28, 2023 and January 29, 2022, respectively. As of January 28, 2023, the Company had stand-by commercial 
letters of credit of $1,967 under the terms of the Revolving Line of Credit.

Borrowings under the Revolving Line of Credit bear interest based on either the base rate or Term SOFR, at the Company’s option, in each case plus an 
applicable margin. The base rate is the greatest of (1) the floor rate (as defined in the credit agreement as a rate of interest equal to 0.0%) (2) Wells Fargo’s 
prime rate, (3) the federal funds rate (as defined in the Amended Credit Agreement) plus 0.50% or (4) the one-month Term SOFR (as defined in the 
Amended Credit Agreement) plus 1.00%. The applicable margin for loans under the revolving credit facility, which varies based on the average daily 
availability, ranges from 0.25% to 0.50% per year for base rate loans and from 1.35% to 1.60% per year for Term SOFR loans. The Company is required to 
pay a commitment fee for the unused portion of the revolving credit facility, which will range from 0.20% to 0.225% per annum, depending on the average 
daily availability under the Revolving Line of Credit.

76

 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Company may be required to make mandatory prepayments under the Revolving Line of Credit in the event of a disposition of certain property or 
assets, in the event of receipt of certain insurance or condemnation proceeds, upon the issuance of certain debt or equity securities, upon the incurrence of 
certain indebtedness for borrowed money or upon the receipt of certain payments not received in the ordinary course of business.

The Credit Agreement contains customary affirmative and negative covenants, including covenants that limit the Company’s ability to incur, create or 
assume certain indebtedness, to create, incur or assume certain liens, to make certain investments, to make sales, transfers and dispositions of certain 
property and to undergo certain fundamental changes, including certain mergers, liquidations and consolidations. The Credit Agreement also requires the 
Company to maintain a minimum availability at all times of not less than 10% of the gross borrowing base and contains customary events of default. The 
Revolving Line of Credit matures on May 27, 2027.

Each of the subsidiaries of Holdings is a borrower under the Revolving Line of Credit, and all obligations under the Revolving Line of Credit are 
guaranteed by Holdings. All of the obligations under the Revolving Line of Credit are secured by a lien on substantially all of Holdings’ tangible and 
intangible working capital assets and the tangible and intangible working capital assets of all of Holdings’ subsidiaries, including a pledge of all capital 
stock of each of Holdings’ subsidiaries. The lien securing the obligations under the Revolving Line of Credit is a first priority lien as to certain liquid 
assets, including cash, accounts receivable, deposit accounts and inventory.

As of January 28, 2023 and January 29, 2022, the Credit Agreement and the Company's prior credit agreement had $657 and $333, respectively in 
outstanding deferred financing fees. During fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, the Company recognized $184, 
$251 and $251, respectively, of non-cash interest expense in relation to the amortization of deferred financing fees.

As of January 28, 2023, January 29, 2022, and January 30, 2021, gross borrowings under the Revolving Line of Credit and the Company's prior revolving 
line of credit were $1,558,928, $1,731,998, and $1,443,172, respectively. As of January 28, 2023, January 29, 2022, and January 30, 2021, gross paydowns 
under the Revolving Line of Credit and the Company's prior revolving line of credit were $1,543,677, $1,656,140, and $1,599,611, respectively.

Restricted Net Assets

The provisions of the Revolving Line of Credit restrict all of the net assets of the Company’s consolidated subsidiaries, which constitute all of the net assets 
on the Company’s condensed consolidated balance sheet as of January 28, 2023, from being used to pay any dividends without prior written consent from 
the financial institutions party to the Revolving Line of Credit.

(10) Sale-Leaseback Transactions

During the fiscal year ended January 28, 2023, the Company completed two sale-leaseback transactions the buildings associated to new store locations. For 
the sale-leaseback transaction, the Company was the owner of the building and paid all construction costs directly. Once construction was deemed complete 
and occupancy permits were obtained, the Company sold the building and rights to the constructed assets to the landlord for a predetermined amount and 
were written off the Company’s books. Any remaining assets were considered leasehold improvements or property and equipment.  The total value of 
tenant allowances received under these transactions during fiscal year 2022 was $2,923.  The Company did not have any sale-leaseback transactions during 
fiscal years 2021 or 2020.

(11) Common Stock

Holders of common stock are entitled to one vote per share, and to receive dividends and, upon liquidation or dissolution, are entitled to receive all assets 
available for distribution to stockholders on a proportional basis with the restricted nonvoting common stockholders. The holders have no preemptive or 
other subscription rights, and there are no redemption or sinking fund provisions with respect to such shares.

77

 
 
 
 
(12) Earnings Per Share

Basic earnings per share is calculated by dividing net income by the weighted-average number of shares of common stock outstanding, during the period. 
Diluted earnings per share represents basic earnings per share adjusted to include the potentially dilutive effect of nonvested share awards and nonvested 
share unit awards. 

The following table sets forth the computation of basic and diluted earnings per common share:

Net income

Weighted-average shares of common stock outstanding:

Basic
Dilutive effect of common stock equivalents
Diluted

Basic earnings per share

Diluted earnings per share

Restricted stock units considered anti-dilutive and excluded in the calculation

(13) Stock-Based Compensation 

Stock-Based Compensation

January 28,
2023

Fiscal Year Ended
January 29,
2022

January 30,
2021

  $

40,518  

  $

108,470  

  $

91,380  

40,489  
230  
40,719  

  $
  $

1.00  

1.00  

244  

43,827  
716  
44,543  

  $
  $

2.47  

2.44  

38  

43,525  
905  
44,430  

2.10  

2.06  

15  

  $
  $

The Company recognized total stock-based compensation expense, including expense relating to the employee stock purchase plan, of $4,673, $3,328, and 
$3,302, during fiscal years 2022, 2021, and 2020, respectively. Compensation expense related to the Company's stock-based payment awards is recognized 
in selling, general, and administrative expenses in the consolidated statements of income. As of January 28, 2023, and January 29, 2022, the Company had 
$7,537 and $13,233, respectively, remaining in unrecognized compensation costs, respectively.

Employee Stock Plans

As of January 28, 2023, the number of shares available for awards under the 2019 Performance Incentive Plan (the “2019 Plan”) was 1,803. As of January 
28, 2023, there were 1,034 awards outstanding under the 2019 Plan. All shares granted during the current year were newly issued shares. All subsequent 
awards were, and all future awards are expected to be, granted under the 2019 Plan.  

Nonvested Performance-Based Stock Awards

During fiscal year 2022, the Company issued 188 nonvested performance-based stock awards to employees at a weighted average grant date fair value of 
$10.88 per share. The nonvested performance-based stock awards issued to employees vest at the end of three years. The number of shares issued is 
contingent on management achieving a fiscal year 2022, 2023 and 2024 performance targets for total revenue growth and adjusted EPS. If minimum 
threshold performance targets are not achieved, no shares will vest. The maximum number of shares subject to the award is 376, and the “target” number of 
shares subject to the award is 188 as reported below. Following the end of the performance period (fiscal years 2022, 2023, and 2024), the number of shares 
eligible to vest, based on actual performance, will be fixed and vesting will then be subject to each employee’s continued employment over the remaining 
service period.

During fiscal year 2021, the Company did not issue any nonvested performance-based stock awards to employees.

78

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
   
   
   
   
   
   
   
   
   
   
   
   
   
 
The following table sets forth the rollforward of outstanding nonvested performance-based stock awards (per share amounts are not in thousands):

Balance at January 29, 2022
Grants
Forfeitures
Vested
Balance at January 28, 2023

Balance at January 30, 2021
Grants
Forfeitures
Vested
Balance at January 29, 2022

Nonvested Stock Unit Awards

Shares

Shares

  $

487  
188  
(194 )    
(168 )    
  $
313  

  $

624  
-  
(115 )    
(22 )    
  $
487  

Weighted
average
grant-date
fair value

Weighted
average
grant-date
fair value

5.13  
10.88  
7.95  
3.49  
7.72  

5.13  
-  
5.10  
4.91  
5.13  

During the fiscal year 2022, the Company issued 444 nonvested stock units to employees of the Company and independent members of the Board of 
Directors at a weighted average grant date fair value of $10.77 per share. The shares issued to the independent members of the Board of Directors vest over 
12 months with one twelfth vesting each month from the grant date. The shares issued to employees of the Company vest over a three-year period with one 
third of the shares vesting on each grant date anniversary.   

During the fiscal year 2021, the Company issued 708 nonvested stock units to employees of the Company and independent members of the Board of 
Directors at a weighted average grant date fair value of $14.70 per share. The shares issued to the independent members of the Board of Directors vest over 
12 months with one twelfth vesting each month from the grant date. The shares issued to employees of the Company vest over a three-year period with one 
third of the shares vesting on each grant date anniversary.   

The following table sets forth the rollforward of outstanding nonvested stock units:

Balance at January 29, 2022
Grants
Forfeitures
Vested
Balance at January 28, 2023

Balance at January 30, 2021
Grants
Forfeitures
Vested
Balance at January 29, 2022

Shares

Shares

  $

929  
444  
(226 )    
(426 )    
  $
721  

  $

779  
708  
(217 )    
(341 )    
  $
929  

Weighted
average
grant-date
fair value

Weighted
average
grant-date
fair value

11.56  
10.77  
11.15  
9.94  
12.16  

5.19  
14.70  
7.91  
5.87  
11.56  

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
As of January 28, 2023, and January 29, 2022, the weighted average grant date fair value of the outstanding shares was $12.16 and $11.56, respectively.

(14) Employee Stock Purchase Plan

In June 2015, the Company’s stockholders approved the Sportsman’s Warehouse Holdings, Inc. Employee Stock Purchase Plan (“ESPP”), which provides 
for the granting of up to 800 shares of the Company’s common stock to eligible employees. The ESPP period is semi-annual and allows participants to 
purchase the Company’s stock at 85% of the lower of (i) the market value per share of the common stock on the first day of the offering period or (ii) the 
market value per share of the common stock on the purchase date. The first plan period began on January 1, 2016. Stock-based compensation expense 
related to the ESPP in fiscal year 2022, 2021, and 2020 was $240, $35, and $212, respectively. 

During the fiscal year ended January 30, 2021, the Company discontinued the ESPP program due to the proposed merger with the Great Outdoors Group.  
The ESPP program was later reinstated during fiscal year 2021 after the proposed merger with the Great Outdoors Group was terminated in December 
2021.

(15) Income Taxes 

For the fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, the income tax provision consisted of the following: 

Current:

Federal
State

Total current
Deferred:
Federal
State
Total deferred

Total income tax provision

January 28,
2023

January 29,
2022

January 30,
2021

  $

  $

6,853     $
2,737    
9,590    

3,602    
158    
3,760    
13,350     $

23,107     $
7,312    
30,419    

5,133    
217    
5,350    
35,769     $

24,023  
6,991  
31,014  

(390 )
(544 )
(934 )
30,080  

The provision for income taxes differs from the amounts computed by applying the federal statutory rate as follows for the following periods:

Federal statutory rate
State tax, net of federal benefit
Permanent items
Tax Credits
Other items
Effective income tax rate

January 28,
2023

January 29,
2022

January 30,
2021

21.0 %   
4.1  
1.1  
(1.7 )    
0.3  
24.8 %   

21.0 %   
4.1  
0.1  
(0.6 )    
0.2  
24.8 %   

21.0 %
4.1  
(0.3 )
(0.4 )
0.4  
24.8 %

80

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
   
 
 
 
 
 
 
 
 
 
     
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
 
The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities at January 28, 2023 and 
January 29, 2022, respectively, are presented below:

Deferred tax assets:
Accrued liabilities
Operating lease liability
Gift card liability
Goodwill
Intangible asset
Inventories
Sales return reserve
Stock-based compensation
Loyalty program
Total gross deferred tax assets

Deferred tax liabilities:

Depreciation
ROU asset
Prepaid expenses

Total gross deferred tax liabilities
Net deferred tax asset

January 28,
2023

January 29,
2022

928     $

76,792    
1,992    
589    
781    
3,109    
241    
993    
1,351    
86,776     $

(27,742 )   $
(67,417 )  
(1,161 )  
(96,320 )  
(9,544 )   $

1,521  
69,565  
1,332  
671  
927  
2,940  
265  
1,082  
1,810  
80,113  

(23,860 )
(61,005 )
(1,027 )
(85,892 )
(5,779 )

  $

  $

  $

  $

Deferred tax assets have resulted primarily from the Company’s future deductible temporary differences. In assessing the realizability of deferred tax 
assets, management considers whether it is more likely than not that some portion or all of the deferred tax asset will not be realized. The Company’s 
ability to realize its deferred tax assets depends upon the generation of sufficient future taxable income. 

 Management evaluates the realizability of the deferred tax assets and the need for additional valuation allowances quarterly. At January 28, 2023, based on 
current facts and circumstances, management believes that it is more likely than not that the Company will realize benefit for its deferred tax assets. 

 As of January 28, 2023, the Company had no unrecognized tax benefits. The Company does not anticipate that unrecognized tax benefits will significantly 
increase or decrease within 12 months of the reporting date. Federal and state tax years that remain subject to examination are periods ended February 1, 
2020 through January 29, 2022. 

The Company’s policy is to accrue interest expense, and penalties as appropriate, on estimated unrecognized tax benefits as a charge to interest expense in 
the consolidated statements of income.  No interest or penalties were accrued for fiscal years 2022, 2021 or 2020.

(16) Commitments and Contingencies

Legal Matters

The Company is involved in various legal matters generally incidental to its business. After discussion with legal counsel, management is not aware of any 
matters for which the likelihood of a loss is probable and reasonably estimable and which could have a material impact on its consolidated financial 
condition, liquidity, or results of operations.

TMS McCarthy, LP, Etc., Pltf. v. Sportsman’s Warehouse Southwest, Inc. Etc. Et Al., Dfts.- On June 23, 2020 TMS McCarthy, LP filed a complaint in the 
Superior Court of the State of California for the County of Santa Clara against Sportsman’s Warehouse Southwest, Inc., a wholly owned subsidiary of 
Sportsman’s Warehouse Holdings Inc., claiming the Company wrongfully terminated the lease relating to one of its stores. Subsequent to the end of fiscal 
year 2022 the Company entered into a settlement agreement with TMS McCarthy to settle the lawsuit.  As part of the settlement agreement, the Company 
agreed to make a one-time payment to TMS McCarthy by April 14, 2023 in the amount of $2,087,500.  TMS McCarthy agreed to dismiss all claims in the 
litigation.

81

 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
 
 
 
 
 
 
 
 
 
 
(17) Retirement Plan 

The Company sponsors a profit-sharing plan (the “Plan”) for which Company contributions are based upon wages paid. As approved by the Board of 
Directors (the “Board”), the Company makes discretionary contributions to the Plan at rates determined by management. The Company made contributions 
of $1,343, $1,974, and $1,532, for the fiscal years ended January 28, 2023, January 29, 2022, and January 30, 2021, respectively.

(18) Terminated Merger with Great Outdoors Group

On December 2, 2021, Sportsman’s Warehouse, Great Outdoors Group, LLC and Phoenix Merger Sub I, Inc. (“Merger Subsidiary”) entered into a 
Termination Agreement (the “Termination Agreement”) under which the parties agreed to terminate the merger agreement, dated December 21, 2020, 
among the same parties (the “merger Agreement”), effective immediately. Pursuant to the terms and conditions set forth in the Merger Agreement, Merger 
Subsidiary would have been merged with and into Sportsman’s Warehouse, with Sportsman’s Warehouse continuing as the surviving corporation in the 
Merger and a wholly-owned subsidiary of Great Outdoors Group (the “Merger”).  The decision to terminate the Merger Agreement followed feedback from 
the Federal Trade Commission (“FTC”) that led the parties to believe that they would not have obtained FTC clearance to consummate the Merger. Under 
the Termination Agreement, Great Outdoors Group agreed to pay us the Parent Termination Fee (as defined in the Merger Agreement) of $55.0 million by 
wire transfer of immediately available funds concurrently with the execution of the Termination Agreement. The Company received the $55.0 million 
payment on December 2, 2021 included in other income (expense) in the consolidated statements of income. 

(19) Subsequent Events

On March 20, 2023 the Company entered into a settlement agreement with TMS McCarthy to settle a lawsuit filed by TMS McCarthy alleging wrongful 
termination of a lease relating to one of the Company’s stores.  As part of the settlement agreement, the Company agreed to make a one-time payment to 
TMS McCarthy by April 14, 2023 in the amount of $2,087,500.  This amount was recognized in fiscal year 2022.  TMS McCarthy agreed to dismiss all 
claims in the litigation.

On April 10, 2023, Jon Barker notified the Company of his retirement and voluntary resignation as President, Chief Executive Officer and member of the 
Board of the Company, in each case effective April 14, 2023. Mr. Barker’s resignation was not the result of any disagreement with the Company or the 
Company’s management regarding operations, policies or practices.  The Board appointed Joseph P. Schneider as Interim President and Interim Chief 
Executive Officer of the Company, effective April 14, 2023. Mr. Schneider will perform the functions of the Company’s principal executive officer.

In connection with Mr. Schneider’s appointment as Interim President and Interim Chief Executive Officer, he will receive an annual base salary of 
$1,200,000. In addition, the Board approved a grant of $250,000 restricted stock units under the Company’s 2019 Performance Incentive Plan to be made 
to Mr. Schneider on April 14, 2023. Such restricted stock units will vest in four substantially equal installments on the first four quarterly anniversaries of 
the grant date, subject to Mr. Schneider’s continued employment with the Company, or if earlier, will vest in full upon a change in control of the Company. 
Mr. Schneider will also be eligible to participate in the Company’s benefit plans generally made available to the executives of the Company.

On April 10, 2023, the Board appointed Erica Fortune to serve on the Board as an independent Class II director, effective April 14, 2023, to serve until the 
Company’s 2025 annual meeting of stockholders and until her successor is duly elected and qualified. The Board also appointed Ms. Fortune to serve on 
the Nominating and Governance Committee of the Board. 

In connection with her service as a director, Ms. Fortune will receive the Company’s standard non-employee director cash and equity compensation under 
its Directors’ Compensation Policy. Under the Directors’ Compensation Policy, Ms. Fortune will receive an annual grant of restricted stock units with a fair 
market value equal to $75,000, which will be pro-rated based on the number of days remaining before the 2023 annual meeting.

82

 
On April 10, 2023, the Board appointed Ms. Martha Bejar as Lead Independent Director of the Board, effective April 14, 2023, and appointed Ms. Nancy 
Walsh as Chair of the Audit Committee of the Board, effective April 30, 2023.

83

 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES 

1.

Disclosure Controls and Procedures 

Our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed to ensure that information 
required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time 
periods specified in the SEC’s rules and forms and to ensure that information required to be disclosed is accumulated and communicated to our 
management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow for timely decisions regarding required 
disclosures. Our management has evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, 
the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act), as of the end of the 
period covered by this Annual Report on Form 10-K. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded 
that our disclosure controls and procedures were effective as of January 28, 2023.

Inherent Limitations in Effectiveness of Controls

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures, or our 
internal controls, will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not 
absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource 
constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation 
of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the company have been detected. These inherent 
limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of simple error or mistake or fraud. 
Additionally, controls can be circumvented by individuals or groups of persons or by an unauthorized override of the controls. Accordingly, because of the 
inherent limitations in our control system, misstatements in our public reports due to error or fraud may occur and not be detected.

2.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-
15(f) under the Exchange Act). Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of our 
financial reporting for external purposes in accordance with GAAP. Our internal control over financial reporting includes those policies and procedures 
that:

•

•

•

•

pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of assets; 

provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements in 
accordance with GAAP; 

provide reasonable assurance that receipts and expenditures are being made only in accordance with management and director authorization; 
and

provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of assets that could 
have a material effect on the consolidated financial statements.

84

 
Under the supervision and with the participation of our Chief Executive Officer and our Chief Financial Officer, management evaluated the effectiveness of 
our internal control over financial reporting as of January 28, 2023, based on the criteria established in Internal Control – Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation management concluded that our internal 
controls over financial reporting were effective as of January 28, 2023. 

Our independent registered public accounting firm, Grant Thornton LLP, has audited our internal controls over financial reporting. Their opinion on the 
effectiveness of our internal controls over financial reporting as of January 28, 2023 appears in item 4 below. 

3.

Changes in Internal Control Over Financial Reporting 

There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(d) and 15d-15(d) under the Exchange Act) during the 
quarter ended January 28, 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

85

 
4.

Report of Independent Registered Public Accounting Firm 

Board of Directors and Stockholders
Sportsman’s Warehouse Holdings, Inc.

Opinion on Internal Control Over Financial Reporting

We have audited the internal control over financial reporting of Sportsman’s Warehouse Holdings, Inc. (a Delaware corporation) and subsidiaries (the 
“Company”) as of January 28, 2023, based on criteria established in the 2013 Internal Control—Integrated Framework issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (“COSO”). In our opinion, the Company maintained, in all material respects, effective internal 
control over financial reporting as of January 28, 2023, based on criteria established in the 2013 Internal Control—Integrated Framework issued by COSO.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the consolidated 
financial statements of the Company as of and for the year ended January 28, 2023, and our report dated April 13, 2023 expressed an unqualified opinion 
on those financial statements.

Basis for opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of 
internal control over financial reporting, included in the accompanying Management’s report on Internal Control over Financial Reporting (“Management’s 
Report”). Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public 
accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities 
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable 
assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We 
believe that our audit provides a reasonable basis for our opinion.

Definition and limitations of internal control over financial reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control 
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial 
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of 
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate.

/s/ GRANT THORNTON LLP

Salt Lake City, Utah
April 13, 2023

86

 
ITEM 9B. OTHER INFORMATION 

None.

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not applicable.

87

 
PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The Company has adopted a Code of Conduct and Ethics applicable to our employees, directors, and officers. This Code of Conduct and Ethics is 
applicable to our principal executive officer, principal financial officer, principal accounting officer and controller, or persons performing similar functions. 
The code is available on our website at investors.sportsmans.com. If we ever were to amend or waive any provision that applies to our principal executive 
officer, principal financial officer, principal accounting officer or any person performing similar functions, we intend to promptly disclose any such 
amendments or waivers on our website at investors.sportsmans.com, rather than by filing a Current Report on Form 8-K.

The remaining information required by this Item 10 will be included in our proxy statement for our 2023 annual meeting of stockholders (the “Proxy 
Statement”) and is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION 

The information required by this Item 11 will be included in our Proxy Statement and is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT RELATED STOCKHOLDER MATTERS 

The information required by this Item 12 will be included in our Proxy Statement and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The information required by this Item 13 will be included in our Proxy Statement and is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The information required by this Item 14 will be included in our Proxy Statement and is incorporated herein by reference.

88

 
ITEM 15. EXHIBIT AND FINANCIAL STATEMENT SCHEDULES 

(a)

The following documents are filed as part of this Annual Report on Form 10-K:

PART IV

1.

Financial Statements: The following financial statements are included in Part II, Item 8 of this Annual Report on Form 10‑K.

•
•
•
•
•
•

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets – January 28, 2023 and January 29, 2022
Consolidated Statements of Income – Years ended January 28, 2023, January 29, 2022, and January 30, 2021
Consolidated Statements of Stockholders’ Equity – Years ended January 28, 2023, January 29, 2022, and January 30, 2021
Consolidated Statements of Cash Flows – Years ended January 28, 2023, January 29, 2022, and January 30, 2021
Notes to Consolidated Financial Statements

2.

Exhibits: See Item 15(b) below.

(b)

Exhibits

Exhibit
Number

2.1

  Agreement and Plan of Merger, dated as of December 21, 2020, among Sportsman’s Warehouse Holdings, Inc. Great Outdoors Group, LLC 
and Phoenix Merger Sub I, Inc. (incorporated by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed on December 
21, 2020).

Description

3.1

  Amended and Restated Certificate of Incorporation of Sportsman’s Warehouse Holdings, Inc. (incorporated by reference to Exhibit 3.1 to the 

Company’s Quarterly Report on Form 10-Q filed on June 11, 2014).

3.2

  Amended and Restated Bylaws of Sportsman’s Warehouse Holdings, Inc. (incorporated by reference to Exhibit 3.2 to the Company’s 

Current Report on Form 8-K filed on April 3, 2020).

4.1

  Form of Specimen Common Stock Certificate of Sportsman’s Warehouse Holdings, Inc. (incorporated by reference to Exhibit 4.1 to 

Amendment No. 1 to the Company’s Registration Statement on Form S-1 filed on March 24, 2014).

4.2

  Description of Capital Stock of Sportsman’s Warehouse Holdings, Inc. (incorporated by reference to Exhibit 4.2 to the Company’s Annual 

Report on Form 10-K filed on April 9, 2020).

10.1

  Termination Agreement, dated December 2, 2021, among Sportsman’s Warehouse Holdings, Inc., Great Outdoors Group, LLC and Phoenix 
Merger Sub I, Inc. (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed on December 2, 2021).

10.2

  Amended and Restated Credit Agreement, dated as of May 23, 2018, by and among Sportsman’s Warehouse, Inc., as Lead Borrower, Wells 

Fargo Bank, National Association, as Administrative Agent, Collateral Agent, Swing Line Lender, and L/C Issuer and the other parties listed 
on the signature pages thereto. (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on May 25, 
2018).

89

 
 
 
 
    
 
   
 
   
 
   
 
   
 
   
 
   
 
   
Exhibit
Number

Description

10.3

  First Amendment to Amended and Restated Credit Agreement, dated May 27, 2022 by and among Sportsman's Warehouse, Inc., as lead 

borrower, the other borrowers and guarantors party thereto, Wells Fargo Bank, National Association, as administrative agent and the lenders 
party thereto (incorporated by reference to Exhibit 10.1 to the Company's Current Report on Form 8-K filed on May 31, 2022).

10.4

10.5

  Guaranty, dated as of May 23, 2018, by and among Sportsman’s Warehouse Holdings, Inc., as Guarantor, in favor of Wells Fargo Retail 
Finance, LLC, as Administrative Agent and Collateral Agent, and the Credit Parties (incorporated by reference to Exhibit 10.2 to the 
Company’s Quarterly Report on Form 10-Q filed on May 25, 2018).

  Security Agreement, dated as of May 23, 2018, by and among Sportsman’s Warehouse, Inc., Minnesota Merchandising Corp., Sportsman’s 
Warehouse Southwest, Inc. and Pacific Flyway, LLC, as Borrowers, and Sportsman’s Warehouse Holdings, Inc., as Guarantor, in favor of 
Wells Fargo Retail Finance, LLC, as Collateral Agent (incorporated by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 
10-Q filed on May 25, 2018).

10.6

  Sportsman’s Warehouse Holdings, Inc. 2019 Performance Incentive Plan (incorporated by reference to Exhibit 10.2 to the Company’s 

Quarterly Report on Form 10-Q filed on August 30, 2019).

10.7

  Sportsman’s Warehouse Holdings, Inc. Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.1 to the Company’s 

Quarterly Report on Form 10-Q filed on August 28, 2015).

10.8*

  Form of Director Restricted Stock Unit Award Agreement (2020) (incorporate by reference to Exhibit 10.9 to the Company’s Annual Report 

on Form 10-K filed on April 9, 2020).

10.9*

  Form of Time-Based Restricted Stock Unit Agreement for Executive Officers (incorporated by reference to Exhibit 10.2 to the Company's 

Quarterly Report on Form 10-Q filed on June 1, 2022).

10.10*

  Form of Performance-Based Restricted Stock Unit Agreement for Executive Officers (2020-2022) (incorporated by reference to Exhibit 10.3 

to the Company's Quarterly Report on Form 10-Q filed on June 1, 2022).

10.11*

  Form of Indemnification Agreement for Directors and Executive Officers (incorporated by reference to Exhibit 10.2 to the Company’s 

Current Report on Form 8-K filed on April 8, 2019). 

10.12*

  Employment Agreement, January 21, 2022, between Sportsman’s Warehouse Holdings, Inc. and Jon Barker (incorporated by reference to 

Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on January 27, 2022).

10.13*

  Severance Agreement, dated September 26, 2021, between Sportsman’s Warehouse Holdings, Inc. and Jeff White (incorporated by reference 

to Exhibit 10.1 to the Company's Current Report on Form 8-K filed with the SEC on September 28, 2021).

10.14*

  Letter Agreement, dated January 21, 2022, between Sportsman’s Warehouse Holdings, Inc. and Jeff White (incorporated by reference to 

Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on January 27, 2022).

10.15*

  Sportsman’s Warehouse Holdings, Inc. Directors’ Compensation Policy (as amended March 16, 2022, effective May 25, 2022) (incorporated 

by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q filed on June 1, 2022).

21.1+

  Subsidiaries of Sportsman’s Warehouse Holdings, Inc.

90

 
    
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
Exhibit
Number

Description

23.1+

  Consent of Grant Thornton LLP

31.1+

  Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2+

  Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1***   Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. 1350, as created by Section 906 of the Sarbanes-

Oxley Act of 2002.

101

  The following financial statements from the Company’s Annual Report on Form 10-K for the fiscal year ended January 28, 2023, formatted 
in Inline XBRL: (i) Consolidated Statements of Income, (ii) Consolidated Statements of Comprehensive Income, (iii) Consolidated Balance 
Sheets (iv) Consolidated Statements of Stockholders’ Equity, (v) Consolidated Statements of Cash Flow and (v) Notes to Consolidated 
Financial Statements, tagged as blocks of text and including detailed tags

104

  The cover page from the Company’s Annual Report on Form 10-K for the fiscal year ended January 28, 2023, formatted in Inline XBRL 

(included as Exhibit 101)

* Management contract or compensatory plan, contract or arrangement
+ Filed herewith
*** Furnished herewith

ITEM 16. FORM 10-K SUMMARY

None.

91

 
    
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its 
behalf by the undersigned, thereunto duly authorized.

SPORTSMAN’S WAREHOUSE HOLDINGS, INC.

SIGNATURES

Date: April 13, 2023

By:

/s/Jon Barker    
Jon Barker
President and Chief Executive Officer
(Principal Executive Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant 
and in the capacities and on the dates indicated:

Signature

Title

/s/Jon Barker
Jon Barker

/s/Jeff White 
Jeff White

/s/Joseph P. Schneider
Joseph P. Schneider

/s/Martha Bejar
Martha Bejar

/s/Gregory P. Hickey 
Gregory P. Hickey

/s/Richard McBee 
Richard McBee

/s/Nancy A. Walsh 
Nancy A. Walsh

/s/Philip C. Williamson 
Philip C. Williamson

President, Chief Executive
Officer and Director
(Principal Executive Officer)

Chief Financial Officer and Secretary
(Principal Financial and
Accounting Officer)

Director

Director

Director

Director

Director

Director

92

Date

April 13, 2023

April 13, 2023

April 13, 2023

April 13, 2023

April 13, 2023

April 13, 2023

April 13, 2023

April 13, 2023

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Subsidiaries

Exhibit 21.1

Jurisdiction of Incorporation

Sportsman’s Warehouse Holdings, Inc.

Sportsman’s Warehouse, Inc.

Sportsman’s Warehouse Southwest, Inc.

Pacific Flyway Wholesale, LLC

The American Parts Company, LLC

OnAdventure, LLC

Minnesota Merchandising Corp.

   Delaware

   Utah

   California

   Delaware

  Delaware

  Delaware

  Minnesota

 
 
 
 
  
 
   
 
   
 
   
 
   
 
   
 
   
 
Consent of Independent Registered Public Accounting Firm

Exhibit 23.1

The Board of Directors
Sportsman’s Warehouse Holdings, Inc.

We have issued our reports dated April 13, 2023, with respect to the consolidated financial statements and internal control over financial 
reporting included in the Annual Report of Sportsman’s Warehouse Holdings, Inc. and subsidiaries on Form 10-K for the year ended January 
28, 2023. We consent to the incorporation by reference of said reports in the Registration Statements of Sportsman’s Warehouse Holdings, 
Inc. and subsidiaries on Forms S-8 (File Nos. 333-206632, 333-195338, and 333-233569) and Form S-3 (File No. 333-224421).

/s/GRANT THORNTON LLP

Salt Lake City, Utah
April 13, 2023

 
 
 
 
 
 
 
Certification of Chief Executive Officer pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002 

Exhibit 31.1 

I, Jon Barker, certify that: 

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of Sportsman’s Warehouse Holdings, Inc.; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered 
by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material 
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined 
in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) 
and 15d-15(f)) for the registrant and have: 

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to 
us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under 
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with generally accepted accounting principles;

c.

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about 
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and 

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s 

most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is 
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, 
to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): 

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and 

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 

internal control over financial reporting. 

Date: April 13, 2023

/s/Jon Barker
Jon Barker
President and Chief Executive Officer

 
 
 
 
I, Jeff White, certify that: 

Certification of Chief Financial Officer pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002 

Exhibit 31.2 

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of Sportsman’s Warehouse Holdings, Inc.; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered 
by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material 
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined 
in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) 
and 15d-15(f)) for the registrant and have: 

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to 
us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under 
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with generally accepted accounting principles;

c.

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about 
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and 

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s 

most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is 
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5.

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, 
to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): 

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and 

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 

internal control over financial reporting. 

Date: April 13, 2023

/s/Jeff White
Jeff White
Chief Financial Officer and Secretary

 
 
 
 
Certification pursuant to 18 U.S.C. Section 1350, 
as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002 

Exhibit 32.1 

In connection with the Annual Report on Form 10-K of Sportsman’s Warehouse Holdings, Inc. (the “Registrant”) for the fiscal year ended January 
28, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Jon Barker, as President and Chief Executive Officer of 
the Registrant, and Jeff White, the Chief Financial Officer and Secretary of the Registrant, hereby certify, pursuant to 18 U.S.C. § 1350, as adopted 
pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to the best of their knowledge: 

1.

2.

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and 

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the 
Registrant. 

Date: April 13, 2023

/s/Jon Barker
Jon Barker
President and Chief Executive Officer

Date: April 13, 2023

/s/Jeff White
Jeff White
Chief Financial Officer and Secretary

The foregoing certification is being furnished pursuant to 18 U.S.C. Section 1350. It is not being filed for purposes of Section 18 of the Securities 
Exchange Act of 1934, as amended, and it is not to be incorporated by reference into any filing of the Company, regardless of any general incorporation 
language in such filing.