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Strix Group PLC

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FY2018 Annual Report · Strix Group PLC
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Innovative technology
Unrivalled quality

Annual report and accounts 2018

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Our mission is to 
shape a safer 
future in the 
design and supply 
of innovative hot 
water and filtration 
systems which 
provide enhanced 
convenience and 
functionality to the 
global consumer.

Strix Group 

What we do

During 2018, Strix  
sold over 218,000  
products every  
single day of the  
year on average

508 million items 
produced during 
2018 in Ramsey 
by only 37 staff

In total, almost  
2.3 billion Strix 
products had been 
produced by the 
end of 2018

2018 highlights

Financial highlights

Revenue £m3 
(constant currency basis)

+4.5% 

Adjusted profit before tax1 £m 

+3.2%

2018

2017

2016

95.3m

91.3m

88.7m

2018

2017

2016

Reported revenue was £93.8m.

Adjusted profit after tax1 £m

+2.7%

Adjusted EBITDA1,2 £m

+3.5%

2018

2017

2016

28.3m

27.5m

24.7m

2018

2017

2016

29.2m

28.3m

26.8m

36.4m

35.1m

33.5m

Adjusted earnings per share1 p

Final dividend per share p

+2.8%

+147.4%

2018

2017

2016

14.9p

14.5p

N/A

2018

2017

2016

4.7p

1.9p

N/A

Strategic highlights

•  Maintained market share of c.38% 
of the global kettle controls market 
despite geo-political events.

•  After the period end, completed 
acquisition of specified assets 
from HaloSource Corporation for 
consideration of US$1.33m in  
March 2019 to expand the water 
filtration business.

•  Appointment of a Chief 

• 

Commercial Officer from  
1 April 2019 and further 
strengthening of the R&D and 
senior management teams. 
Investment agreement signed 
with the local government for the 
relocation of our manufacturing 
operation in China to support 
future growth.

Operational highlights

•  Continued focus on manufacturing 
and production quality led to an 
11% improvement in ppm (parts  
per million).

•  A further eight successful 

intellectual property protection 
initiatives undertaken, the highest 
number of cases concluded in 

any one year.

•  Further growth in Aqua Optima 

has led to a volume share of c.25% 
of the UK market for own-brand 
and trade-brand combined. 
•  2.7m U9 series products sold to 
date following the successful 
launch in 2017. 

Strix Group  Plc

01

Strategic Report 

IFC  What we do

02  The year in review

04  Company overview

06  Chairman's statement

08  Chief Executive Officer’s statement

12  Market review

16  Business model

18  Our strategy

20  Key Performance Indicators

22  Case Studies

26  Risks and risk management

30  Chief Financial Officer’s Review

34  Corporate and social responsibility

Governance report

36  Board of Directors

37  Senior management team

38  Corporate governance statement

41  Audit Committee report

42  Remuneration Committee report

48  Directors’ report

Financial statements

50  Statement of Directors’ 

responsibilities

51 

Independent auditor’s report

54  Consolidated statement  

of comprehensive income

55  Consolidated balance sheet

56  Consolidated statement  
of changes in equity

57  Consolidated cash flow statement

58  Notes to the consolidated 
financial statements

1.  Adjusted results exclude royalty charges and 

exceptional items, which include share-based payment 
transactions. Adjusted results are non-GAAP metrics 
used by management and are not an IFRS disclosure.

2.  EBITDA, which is defined as profit before finance 
costs, tax, royalty charges, depreciation and 
amortisation, is a non-GAAP metric used by 
management and is not an IFRS disclosure.

3.   Revenue – constant currency basis, which is defined  
as 2018 revenue restated at the exchange rates 
prevailing in 2017, is a non-GAAP metric used by 
management and is not an IFRS disclosure. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

The year in review

02

2018:
Our year in review

February – May

1 February.
Aqua Optima in refreshing 
partnership with parkrun.

‘parkrun’, organiser of free weekly 
timed 5K events and one of the UK’s 
leading water filtration experts, Aqua 
Optima, have partnered together in a 
bid to help more people stay hydrated 
with cleaner, purer water throughout  
the UK.

parkrun currently organises over 500 
events across the country, with over 
130,000 people walking, jogging, 
running and volunteering every week. 
Aqua Optima hopes its support will help 
to continue to grow the number of 
parkrunners enjoying these free events 
throughout the UK and educate them 
on the health and vitality benefits of 
filtered water.

A recent YouGov survey commissioned 
by the Royal National Lifeboat Institution 
(‘RNLI’), revealed that 89% of the UK 
population is not drinking enough water 
to maintain healthy hydration levels. 
Aqua Optima is launching its first ever 
national campaign aimed at increasing 
the amount of water we drink. Its new 
partnership with parkrun is the first of 
several awareness projects to help 
spearhead an increase in the nation’s 
hydration levels.

23 May. 
Multiple patent infringement 
claims successfully settled in 
China and in Europe.

Strix has a portfolio of intellectual 
property protecting a variety of product 
features across its product range. The 
portfolio includes over 150 patents and 
Strix relies on these and, where they have 
expired, other IP and unfair competition 
law to take legal action, both to defend 
the Company’s commercial position and 
ensure consumer safety. Actions were 
settled in China, the Netherlands and 
across Europe which resulted in 
undisclosed sums being paid to Strix and 
in a number of cases, to fit Strix controls 
into the products going forward. 

Mark Bartlett, CEO, commented:
“We take protecting our innovative 
technology and superior products very 
seriously, ensuring that customers can 
continue to trust and rely on products 
using Strix technology.” 

August

30 August.
Collaboration 
announced with  
a leading global 
consumer product 
company based  
in the USA.

Strix has identified the USA as 
a key market for future growth 
opportunities, given the very 
low penetration rate of kettles 
in this country.

The USA is a regulated market, 
where Strix generally enjoys 
high market share due to the 
fact consumers’ safety 
expectations are higher.

This collaboration is to  
develop a new range of coffee 
machines for a leading global 
consumer product company in 
order to produce a single cup 
of high-quality coffee, using 
Strix’s proprietary technology. 

Strix Group  Plc

03

October November – December

19 November. 
Appointment of R&D  
Manager at Strix Ronaldsway 
to lead the R&D function. 

As set out in our Annual report and 
accounts last year, further investment in 
our R&D capabilities is required in order  
to design the products which will further 
grow our market share, net sales and 
profitability. To achieve this, Marc Collinson 
was appointed as R&D Manager to lead  
the innovation function within Engineering 
in order to identify and develop technology 
for new, innovative products around our 
core technical competencies. Marc 
previously worked for Strix from 2007 to 
2012 in an R&D role and reports directly to 
Nick Gibbs, Engineering Director.

17 December.
Launch of Aqua Optima  
Water Filter Recycling  
Initiative in partnership  
with TerraCycle Inc.

This initiative allows consumers of Aqua 
Optima filtration systems to recycle their 
products from home or at hundreds of 
TerraCycle collecting locations across the 
UK. These filters are repurposed into raw 
materials to be used in new products 
such as children’s playground equipment, 
cutlery and furniture.

TerraCycle, Inc., is the world’s leader in  
the collection and repurposing of hard  
to recycle post-consumer waste, ranging 
from used chip bags to coffee capsules  
to cigarette butts. The collected waste is 
reused, upcycled or recycled into a variety 
of affordable, sustainable consumer 
products and industrial applications.

Mark Bartlett, CEO, commented:

“We are 
delighted to 
be working 
alongside 
TerraCycle on 
this recycling 
initiative, an 

important offering for our customers. 
Along with consumers becoming more 
aware of sustainable living and their 
reduction of waste, we feel it is important 
for our products to support changing 
lifestyles and, most importantly, be 
environmentally friendly.”

Credit: Macro Metal Services Limited, 
Brian Mitchell

5 October. 
Strix Ronaldsway 
welcomes the  
Strix Owl.

Our Head Office in 
Ronaldsway welcomed  
the Strix Owl. The bespoke 
sculpture incorporates a large 
number of Strix components, 
including earth rings inside  
the eyes and bi-metal discs  
as feathers.

The owl is our symbol, which 
symbolises the engineering 
wisdom applied to each of  
our products as well as the 
courage to spread our wings, 
which has led us to our 
dominant market position.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Company overview

04

Shaping a  
safer future

Strix has become the largest group in the world in the design, manufacture and supply of 
kettle safety controls and other components and devices involving water heating and 
temperature control, steam management and water filtration. Strix is listed on the  
Alternative Investment Market of the London Stock Exchange (AIM: KETL).

Kettle controls

Aqua Optima

Other technologies

For further strategy information pg18

Strix’s core products are safety controls for small domestic appliances, 
primarily kettles, which are responsible for disconnecting the power 
to the heating element when the water has boiled. 

Kettle controls make up the majority of  
our business, and we have established  
a strong presence as the largest 
manufacturer of kettle controls. 

Total sales volumes (000s)

+7.9%

For further information pg12

2018: 79,821
2017: 73,990
2016: 71,483

Aqua Optima is Strix’s range of domestic water filtration products, 
including jugs, water filters and other related appliances. 

Aqua Optima is the fastest growing area  
of our business, given the consumer focus 
on health-conscious choices. 

For further information pg14

UK volume share

+25%

2018: 25%
2017: 20%
2016: 8%

Strix has developed a portfolio of water, temperature and steam 
management technologies which have been commercialised  
in adjacent products and markets as opportunities arise.

Other technologies is where much of  
our R&D effort is focused, and these 
innovations drive improvements in kettle 
controls and Aqua Optima products as 
well as their own specific products. 

For further information pg15

R&D expenditure (£000s)

+7.6%

2018: 3,820
2017: 3,549
2016: 3,318

Strix Group  Plc

05

Working across  
the value chain

Strix, as a service provider across the value chain, provides components and  
value-added services to OEMs, brands and retailers, who utilise these and  
other components to produce water heating appliances and filtration  
technologies for consumers across the world.

For further strategy information pg18

Product design and appliance integration

•  Full industrial design capability
•  Support through the product lifecycle
•  Extensive market intelligence to determine market trends  

and consumer requirements

Strategic Pillars:  1   2   3  

Testing, approval and safety

• 

Involvement in standard-setting bodies to enhance 
consumer safety

•  Facilitate recall of unsafe products and appliances
•  Streamlining of control testing accreditation for Strix and  
Strix customers via independently accredited in-house  
stage 3 Customer Test Facility (‘CTF’)

Strategic Pillars:

  2  

Manufacture and process control

•  Ongoing focus on process improvement and lean 
manufacturing to drive continual improvements in 
production efficiency

•  Continual increase in automation of production to control 
production costs and mitigate the risk of rising wage costs
•  Strong focus on quality and quality management throughout 

the product design, testing and manufacturing lifecycles

Strategic Pillars:

  1   2  

Retail

•  Well-developed market analysis capabilities with experience 

• 

of markets all over the world
‘Kettlelogue’ to support brand and OEMs in finalising their 
product designs efficiently and reduce time to market
•  Active monitoring of intellectual property infringement  
and brand reputation to reach swift settlement of cases

Strategic Pillars:

  1   3  

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc

Chairman’s statement

06

A year of growth  
and profitability

 ‘It is my pleasure to report 
another year of strong 
performance, particularly 
in light of challenging 
global market conditions.’

Gary Lamb
Non-Executive Chairman

Introduction
The Group has continued to innovate,  
as well as continuing to develop  
and manufacture safe, reliable and  
high-quality products for which it is 
renowned across the world. 

The Group has delivered another year  
of growth and profitability as a result of  
its global presence and stable business 
model, despite the effects of Brexit, US/
China trade tensions and other geo-
political factors. In addition, net debt 
since IPO has decreased to £27.5m (2017: 
£45.9m) due to strong cash generation. 
We also took business and Intellectual 
Property actions in 2018 to maintain our 
position as the global leader in our core 
markets, whilst positioning Strix for 
continued growth into the future. 

In September 2018, we sadly experienced 
the death of Edwin (Eddie) Davies CBE, 
who joined Strix in 1984 and later 
became the majority owner and 
Chairman of Strix. Much of what the 
Group has achieved today was built  
upon the contributions made by Eddie 
during his time at Strix and many of our 
colleagues have fond memories of 
working with Eddie during his time here. 

Revenue (constant currency basis)

+4.5%

2018: £95.3m
2017: £91.3m
2016: £88.7m

Adjusted EBITDA

+3.5%

2018: £36.4m
2017: £35.1m
2016: £33.5m

Market performance
The Group has once again demonstrated 
growth in our key metrics despite  
a very turbulent year in the global 
economic market. Although the impact 
of currency rates caused by Brexit and 
other global challenges has softened our 
reported growth in net sales, underlying 
volume growth has been consistent with 
our expectations. 

Strix Group  Plc

07

Governance code

In March 2018, the AIM Rules for 
Companies were updated to 
acknowledge a change in investor 
expectations toward corporate 
governance for companies admitted 
to trading on AIM. It is the role of the 
Board, led by myself as Chairman,  
to ensure that Strix is managed in a 
way that nurtures and protects the 
medium to long-term benefit of all 
shareholders, supported by effective 
and efficient decision-making.

As part of this process, Strix assessed 
itself against the principles which 
make up the Quoted Companies 
Alliance Corporate Governance 
Code (‘the QCA code’) as the Board 
believes that adherence to the QCA 
Code provides a strong foundation 
for delivering shareholder value.

Our QCA Corporate Governance 
Code Compliance statement was 
published on our investor relations 
website on 25 September 2018  
and sets out in detail how we have 
applied each part of the QCA Code’s 
principles and application guidance, 
together with links to where further 
information can be found on each 
of the topics.

This demonstrates the Group’s 
commitment to undertaking 
effective corporate governance 
which is consistent with the 
enhanced expectations of  
investors for companies admitted  
to trading on AIM. 

paid on 3 June 2019 to shareholders  
on the register at 10 May 2019 and  
the shares will trade ex-dividend from 
9 May 2019. The Board has previously 
communicated its dividend policy, which 
is to increase the dividend in line with 
future underlying earnings, from a base  
of 7.7p for the 2019 financial year. 

Annual General Meeting
The Group will host its Annual General 
Meeting on 23 May 2019 at 09:00 at  
our registered office at Forrest House  
on the Isle of Man, to which I welcome  
all of our shareholders.

Gary Lamb
Chairman 

Our share of the global kettle safety 
control market has been maintained at 
c.38%. This is the effect of growth in the 
less regulated market and no change in 
the regulated market, offset by a slight 
softening of share in China.

Financial performance
Revenue for the year reached £93.8m,  
a 2.7% growth on 2017 (4.5% growth on  
a constant currency basis) and I am 
pleased to report a growth in reported 
gross profit to £38.9m (2017: £37.2m). 
Our gross profit margin increased 0.8%  
to 41.5%, as a result of the continued 
focus on efficiency, process improvement 
and cost management. Adjusted EBITDA 
was £36.4m, an increase of 3.5% on 2017. 
Cash generation remains strong, with 
£35.0m net cash generated from 
operating activities, compared with 
£33.8m in 2017. 

Dividend policy
The Board is proposing a final dividend of 
4.7p per share following the 2.3p interim 
dividend paid in October 2018. This will 
bring the full year dividend to 7.0p, as 
projected at the time of admission to 
trading on AIM. The final dividend will be 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
 
Strix Group Plc

Chief Executive Officer’s statement 

08

Delivering on our strategic 
objectives and building a  
platform for the future

 ‘We are pleased to report  
a solid year of trading for 
Strix in 2018.’

Mark Bartlett
Chief Executive Officer

Introduction
The Group has made further progress on 
its strategic plans during the year, whilst 
maintaining its market-leading share of 
c.38% of the global kettle controls market. 
Sales volumes increased by 7.9% which 
demonstrates the continued demand for 
our products across the world.

Adjusted gross profit

+4.6%

2018: £38.9m
2017: £37.2m
2016: £35.0m

Positive financial performance
The Group has delivered another year of 
revenue growth and a reduction in net 
debt ahead of market expectations. The 
Group’s cash flow performance remains 
strong, with increasing cash generated 
from operating activities of 3.4% which 
both supports our dividend policy and 
provides us with the financial resources to 
undertake strategic projects to drive future 
growth and profitability. 

Our financial performance remains 
positive with revenue increasing by 2.7% 
(4.5% on a constant currency basis) and 
reported gross profit by 4.7%, which 
delivered an improved gross profit margin 
of 41.5% (2017: 40.7%). Adjusted EBITDA 
increased by 3.5% and adjusted profit 
before tax by 3.2%. 

Reported metrics (including exceptional 
costs) were lower primarily due to the 
share-based payment charges of £4.9m 
incurred for a full year compared to 2017 
where the charges were £2.0m as they 
were pro-rated from the date of IPO. 

Net debt

+40.1%

2018: £27.5m
2017: £45.9m
2016: n/a

Global market share maintained
The Group continues to hold a strong 
global market share of c.38% with all 
segments showing a relatively stable 
position. It is estimated that the global 
market grew c.7% to c.196m appliances 
with global penetration of c.37% allowing 
for continued growth. The overall 
regulated market volume growth was 
estimated at c.4% to c.53m appliances. The 
key driver behind regulated market growth 
was North America, which posted growth 
in excess of 10%, and the UK market which 
experienced a strong Q4 performance in 
preparation for disruption expected due to 
Brexit. Strix maintained its market share at 
c.61% in the regulated market.

Strix Group  Plc

09

In the less regulated market, growth in 
2018 is estimated to have been c.10%  
to c.97m appliances compared to a 
CAGR of only 7% since 2014. The key 
geographies where growth was 
experienced were South East Asia and 
Africa, which both experienced growth  
in excess of 15%. Strix’s share increased  
to c.20% during 2018, and in 2019 Strix 
will launch a new lower-cost control to 
further increase market penetration.

In China, following the c.6% decline 
experienced in 2017, this market is 
estimated to have recovered in 2018  
and grown by c.5% to 46m appliances. 
The Chinese domestic market continues 
to see an increase in higher-priced 
electronic multi-cooker appliances to 
which Strix has responded by initiating a 
number of successful IP actions. In 2018, 
Strix’s share reduced slightly as a result  
of reduced share at one of China’s 
leading brands. Sales initiatives have  
been undertaken in H2 2018, including  
a new lower-cost range which has seen 
specifications regained. As a result of 
these initiatives, Strix sales in the China 
market are expected to recover in 2019. 

HaloSource acquisition 
The acquisition of the Astrea product from 
HaloSource in March 2019 will provide us 
with access to world-class R&D 
knowledge and skills within the water 
filtration sector. This advanced technology 
is the result of several years of dedicated 
R&D work and we are excited by the 
prospect of delivering this technology to 
market to deliver safe drinking water to 
consumers across the globe. We have 
also acquired office space in Seattle which 
will support our growth aspirations in the 

USA which, together with China, is a  
key market for this technology. 

The acquisition of certain assets of 
HaloSource’s HaloPure division will also 
complement our existing Aqua Optima 
product range and assist us in expanding 
the distribution of water filtration products 
into China, which represents a large market 
to support further growth in the Aqua 
Optima brand outside of the UK. We 
believe that operational synergies will be 
achieved in China, particularly through 
effective utilisation of the new 
manufacturing facility which is scheduled 
to complete in the summer of 2021. 

This is anticipated to result in a net profit 
and loss investment of approximately 
£2.0m for 2019, with the acquisition 
expected to be earnings enhancing in  
the financial year to 31 December 2021. 
Further guidance will be provided after a 
suitable period of ownership by the Group.

Aqua Optima
Aqua Optima continued its progress from 
the strong H1 results delivered to the 
market in September. For the full year, 
revenues grew from £7.4m to £9.3m, an 
increase of 25.9% on 2017 driven by 30.6% 
volume growth. Aqua Optima’s overall UK 
market share (including trade-brand 
products) is now c.25%, which is in line 
with management expectations. Further 
product launches are due to occur in 2019, 
particularly in China, which, together with 
the complementary technology acquired 
in the HaloSource and Astrea acquisition, 
will position Aqua Optima to take 
advantage of future growth both in the  
UK and in new markets. 

New manufacturing facility  
in China
The senior management team has 
undertaken a project for the relocation of 
our manufacturing facility in China. As a 
consequence of this strategic review, in 
February 2019 we signed a contract to 
purchase a plot of land in the Zengcheng 
District of Guangzhou, China, close to our 
existing facility. We believe this new facility 
will provide the platform for us to deliver 
our strategy and allow us to provide 
profitable, sustainable growth and value to 
our shareholders in a cost-effective way, 
funded from the Group’s existing 
borrowing facilities and free cash.

The acquisition of the plot of land is 
underway and is expected to take a further 
two to three months before this process 
can be completed in order to comply with 
local regulations. The design of the facility 
is being developed by our appointed 
design institute, with the design due to be 
finalised in summer 2019. Construction is 
expected to start at the end of 2019 and to 
be completed by January 2021, with the 
move to the new facility in summer 2021. 
The plot can support a maximum facility 
size of 34,000m² compared to our current 
facility of 13,200m². 

Having completed the strategic review,  
the Board has concluded that the optimal 
strategic and financial outcome is to 
purchase both the land and the factory, 
rather than renting. As a result, based on 
the current design proposal and material 
prices, the total cash outflow for the 
relocation is expected to be c.£20m. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Chief Executive Officer’s statement continued

10

Product development
Having launched the successful U9 series 
of controls in 2017, our focus in the current 
year has been on products that will support 
our market share aspirations, which are to 
achieve market share in the less regulated 
markets of greater than 35%, maintain our 
regulated market share in excess of 60% 
and re-build our China market share to 
greater than 50%. 

To achieve this we have developed a new 
low-cost control under our sub-brand VnQ 
to support our market share growth in the 
less regulated market, which we estimate 
at c.97m appliances per year. A new 
electronic kettle control has also been 
developed to grow our share in multi-
cookers in the China market. In addition, 
we have also developed the Aqua Optima 
Chiller which is primarily aimed at  
regulated markets. 

To support our growth aspirations we are 
working on a number of products within 
the emerging ‘Hot water on demand’ 
category. This includes opportunities in 
coffee machines as well as innovative 
themes on water dispensing and kettle 
appliances utilising our Duality and Instant 
Flow technologies. 

We continue to use our strong 
relationships with key OEMs, brands and 
retailers, coupled with consumer research, 
to increase the focus on innovative 
products for the future. 

Automation and product efficiency
Lean and continuous improvement 
initiatives have continued to be a key focus 
for Strix and, as a result, we have secured  
a further 11% reduction to our quality ppm 
(parts per million) rate, achieving another 
record low level for the Group. During 
2018, 508 million parts were manufactured 
at our factory in Ramsey by a team of only  
37 people. The ISO certifications for our 
Isle of Man sites were also renewed 
recently based on the work performed  
in 2018, where we achieved the highest 
possible ranking of ‘Benchmark’.

We have continued to invest in production 
automation with further automated lines 
being specified and installed during 2018, 
with investment planned for 2019 to 
automate an additional three lines (out of 
18 in total). This will allow us to increase 
our production volume, quality control and 
reliability whilst managing to control costs, 
in particular rising wage costs in China.  
The relocation of our manufacturing 
facilities in China will assist us in maximising 
the economic benefit of our investment  
in automation.

Defence of intellectual property
We remain focused on promoting safety 
awareness and undertaking associated 
actions to protect the markets in which 
we operate from unsafe and poor quality 
products. Actions have been undertaken 
in 2018 including product recalls, 
intellectual property enforcement raids, 
unfair competition claims, patent 
infringement claims and copyright claims 

in countries including China, the 
Netherlands, the United Kingdom, 
Germany and France. This has resulted  
in the cessation of sale of these products, 
agreements to fit Strix controls and 
connectors in the future, and a number 
of undisclosed sums being paid to Strix as 
part of the agreed settlements. We expect 
to continue this activity in 2019 as we 
continue to defend our intellectual 
property rights. 

Senior management team
We have also appointed a Chief 
Commercial Officer who started at  
Strix on 1 April 2019. This appointment  
will further strengthen the senior 
management team and this addition  
will bring significant experience of 
commercialising and marketing new 
products as we embark on this next  
phase of growth, particularly with  
our water filtration and temperature 
management products. 

Trading and outlook
The Board continues to work with the 
executive and management teams to 
deliver on our strategy to create value  
for our shareholders. The Group’s 
performance in 2018, in spite of turbulent 
economic events, demonstrates the 
strength of the core business model 
which underpins Strix.

In 2019 we will continue to focus on  
our strategic objectives. A number of key 
strategic projects are being undertaken  
in 2019, including the relocation of our 

Strix Group  Plc

11

and managed. Whilst there are a number 
of headwinds which could make 2019 
challenging, including continued US/
China trade tensions and the impact of 
Brexit, the Board believe they have taken 
appropriate preparatory steps to mitigate 
the risk presented by these challenges 
and, as such, we remain confident about 
the Group’s future outlook. 

We will continue to maintain our market-
leading share of kettle safety controls,  
and to grow our revenue streams in  
Aqua Optima and Other technologies  
to diversify our revenue base. Whilst this 
will require continued investment in 
automation, infrastructure, people and 
facilities, we believe that the benefits of 
these investments will drive the creation 
of increased value for our shareholders. 
As a consequence, we remain confident 
about our full year outlook for 2019.

I would like to take this opportunity to 
thank all our employees across the globe 
for their commitment and hard work 
during another busy year for the Group 
and I look forward to their support and 
encouragement for the year ahead.

Mark Bartlett
Chief Executive Officer

manufacturing facilities in China and  
the recent acquisition of HaloSource’s 
HaloPure division and its Astrea product. 
We believe that these key strategic 
projects will position us for longer-term 
growth and will be funded from existing 
resources. The HaloSource acquisition 
which was completed on 7 March 2019 
will provide us with key technology and 
research and development skills in the 
water filtration market. We will use this  
to support growth in Aqua Optima and 
this also provides us with an important 
foothold in the key USA market, where 
we see significant potential for future 
growth both in kettle safety controls  
and water filtration. 

The supply of key commodities have 
been secured into 2019 through the 
continuation of our forward-buying 
policies or by negotiation of fixed price 
contracts. This reduces our exposure  
to commodity price fluctuations and 
provides us with certainty on the price  
of key commodities.

As the majority of transactions are 
conducted between our corporate  
office in the Isle of Man and our OEM 
customers in China, any potential impact 
from Brexit initiatives is limited. In addition, 
our consumer base is geographically 
diverse and we remain confident that  
our position in the global market limits 
any dependency on a specific territory. 
We also trade in a number of different 
currencies and, as a result, our exposure 
in any one single currency is monitored 

Business strategy 

The business strategy detailed on 
page 18 is delivered by focusing  
on four key facets:
People – Our people strategy is 
focused on recruiting, rewarding 
and retaining the best staff. This 
includes strategic recruitment  
to broaden the senior management 
team and aligning objectives  
and career development with  
the creation and delivery of  
shareholder value.
Process – Process involves 
re-engineering to align to global 
needs, systems and legislation and 
to deliver cost synergies. In addition, 
process involves the constant 
evaluation of existing and new legal 
and financial regulations to ensure 
full compliance.
Products – Products are how we 
build and maintain our market share 
by the creation of competitive
products, and the research and 
development of new products to 
meet market needs.
Performance – This includes  
our quality certification and product 
approvals, as well as our continued 
drive for automation to maximise 
efficiency and quality. We also 
constantly search for cost 
reductions whilst maintaining ‘Best 
in class’ products through new 
technologies and materials.

This will assist us in building a 
culture of achievement, drive 
employee engagement and 
development, and deliver 
shareholder value.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc

Market review

12

Market review:  
kettle safety controls

Compound annual volume growth 
rates 2014 to 2018 

Sales volume split by market  
2017 to 2018

7.5%

50% 2018

48%

2017

3.7%

3.5%

28%

27%

24%

23%

  Less regulated
  Regulated 
  China 

  Less regulated
  Regulated 
  China 

Less regulated kettle market
Less regulated markets are those where 
either high safety and/or intellectual 
property standards are not in place, or 
where they are in place but less rigorously 
enforced. Examples of less regulated 
markets include the CIS, Middle East,  
South East Asia, Africa and South America. 
In 2018, Strix estimates the less regulated 
kettle market grew by a solid c.10% to 
c.97m units, compared to annual growth 
of c.12% in 2017. The key drivers behind 
less regulated market growth were South 
East Asia and Africa, which both 
experienced growth of over 15%.

China domestic market
China is generally considered to be a  
less regulated market, but is developing 
quickly with improving safety standards 
and enforcement. Overall, the China 
domestic traditional kettle market is 
estimated to have grown by c.5% to 46m 
units, which has largely reversed the c.6% 
decline experienced in 2017. The China 
domestic market continued to see an 
increase in higher priced multi-cooker 
devices, and Strix has responded to this 
opportunity through the launch of a 
revised control family in H2 2018. 

Overview
Globally, Strix estimates that in 2018  
the kettle market grew c.7% to c.196m 
sets sold, growing ahead of the annual 
c.5% per annum growth rate the market 
has experienced since 2013. Kettle 
penetration rates provide an indicator  
of potential growth, and in 2018 Strix 
estimates global kettle penetration  
has increased slightly to around c.37%  
of all households.

Kettle safety controls require precision 
engineering and intricate knowledge of 
material properties in order to continue  
to function exactly as designed for many 
thousands of cycles. The products in 
Strix’s core product range have been 
developed over a number of years and 
utilise intellectual property and knowhow 
generated by Strix in over three decades 
in the kettle market. Strix products focus 
on the highest standards of quality and 
routinely exceed 12,000 cycles in life 
endurance tests.

Regulated kettle market
Regulated markets are those where high 
safety and intellectual property protection 
standards are in place and where those 
standards are rigorously monitored and 
enforced. Examples of regulated markets 
include the UK, Western Europe, North 
America, Australasia, Turkey and Japan.  
In 2018 Strix estimates the regulated 
kettle market grew by c.4% to c.53m 
units, a slight reduction from the c.5% 
growth experienced in 2017. The key 
driver behind regulated market growth 
was North America, where growth was in 
excess of 10%, and the United Kingdom, 
which experienced a strong Q4 
performance due to the expected 
disruption relating to Brexit.

 
Strix Group  Plc

13

Strix’s place in the market

Regulated markets 
Strix is the key supplier to the regulated 
market, where customers favour  
high-quality controls to meet tighter 
regulations. In this mature market,  
we successfully retained our market  
share at c.61%.

Less regulated markets
In less regulated markets, we grew our 
market share during 2018 by a further 
c.1% to c.20%, supporting the c.1% share 
gain achieved in 2017. This was achieved 
in a growing market through increased 
penetration of lower-cost products into 
markets where Strix has also focused  
on safety initiatives, as enforcement of 
regulation is generally less stringent in 
these markets.

China
Our share in China softened to c.46%  
in 2018 due to reduced share at one of 
China’s leading brands. Sales initiatives 
and a new lower-cost range have been 
launched in H2 2018 to regain our c.50% 
share. In addition, a number of successful 
intellectual property initiatives were 
closed out in 2018 as part of the robust 
defence of Strix’s intellectual property in 
this market.

c.61% c.20% c.46%

2018

2017

2016

61%

61%

61%

2018

2017

2016

20%

19%

18%

2018

2017

2016

46%

50%

50%

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Market review continued

14

Market review:  
water filtration devices

Overview
Global demand for point-of-use water 
filtration devices is lucrative and growing. 
We believe there is still significant room 
for further growth in developed Aqua 
Optima markets in Europe, as well as in 
China where Strix and Aqua Optima  
have already developed strong local 
partnerships and expertise. 

Aqua Optima is positioned in a global 
market which is growing rapidly due to 
consumer demands changing to place 
greater importance on lifestyle, health 
and nutrition. 

Strix’s place in the market
The current Aqua Optima product range 
includes water filter jugs, and a range  
of other filters and appliances. 

Aqua Optima aims to provide 
exceptionally high-quality water filter 
products which turn tap water into 
great-tasting filtered water, improving the 
taste of hot and cold drinks and providing 
a healthier and more sustainable option 
to disposable bottled water. 

Aqua Optima also has a long-term 
contract to supply bespoke filters for  
the Tommee Tippee Perfect Prep baby 
formula appliance, which sterilises baby 
formula powder and prepares a bottle of 
the correct volume and temperature in 
under two minutes. A new version of the 
Perfect Prep machine was launched in 
Q1 2018 which has built on the success 
of the original, achieving high praise and 
feedback from customers.

Significant growth in Aqua 
Optima distribution was achieved 
during 2018:
Building on c.17% sales growth achieved 
in 2017, Aqua Optima achieved a further 
25.9% sales growth during 2018 to 
achieve full year sales of £9.3m and UK 
volume market share of c.25%. 

UK volume share

+25%

2018

2017

2016

25%

20%

8%

Strix Group  Plc

15

Market review:  
other technologies

Overview
Other technologies focus on products 
which are adjacent to core kettle controls 
where we are able to use our skills and 
expertise to develop commercial 
solutions to solve existing problems,  
or make life easier for our customers.

Strix’s place in the market
Other technologies include the 
development of Strix’s ‘Duality’ 
technology, ‘mother and baby’ 
innovations, including the steriliser-dryer, 
and a new high-quality coffee machine 
for the US market. Looking further 
forward, Strix is exploring new ideas 
including a digital food steamer, 
connected appliances and other 
disruptive technologies.

These products will complement the 
existing steam boiler, instant flow heater 
and turbo toaster technologies which 
have already been commercialised.

We remain committed to exploring 
commercial opportunities where these 
other technologies can be utilised to 
either improve an existing product, or 
create a whole new product to provide 
additional features, functionality and 
benefits to consumers.

Strix is investing in its R&D 
capabilities to continue to deliver 
new products to the market:
Engineering headcount has been 
increased by more than 10% at our Isle  
of Man Head Office and Design Centre, 
including the appointment of an R&D  
and innovation Manager, to further 
develop these new technologies. This  
will position us to drive future growth  
into new segments, including hot water 
on demand and mother and baby.

Total R&D expenditure

+7.6%

2018

2017

2016

3,820

3,549

3,318

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
Strix Group Plc 

Business model

16

How we deliver for  
our stakeholders

Strix, as a service provider across the value chain, provides components and 
value-added services to OEMs, brands and retailers, who utilise these and 
other components to produce kettles for consumers across the world.

Our platform

Core products – Strix’s kettle safety controls

Market-leading  
position

Established partnerships 
with brands, OEMs  
and retailers

Global  
manufacturing and 
distribution

Trusted technical 
expertise

Dedicated  
employees

Strix is unusual in that it has direct relationships with 
OEMs, brands and retailers within the kettle safety 
control supply chain. These stakeholders regularly 
seek advice on product design, specification and 
manufacturing solutions. This position helps us to 
build and maintain market share and acts as a buffer 
against competitors by creating a barrier to entry by 
ensuring that Strix controls are specified.

Emerging products – Aqua Optima, other technologies 

Brand recognition
A number of partnerships are in place, including 
those with parkrun and TerraCycle, to further 
increase brand recognition, together with an active 
social media campaign.

Tradebrand agreements
Existing tradebrand agreements with multiple large 
UK retailers demonstrate the quality of the product 
and the strength of consumer demand.

Multiple markets
Aqua Optima is moving into new markets with 
product launches scheduled for 2019 in China and 
by leveraging our experience of gaining 25% market 
share by volume in the UK.

Distribution channels
Aqua Optima has a number of existing distribution 
channels and retail relationships established 
through which to sell new products.

Strix Group  Plc

17

Core products – Strix’s kettle safety controls

Acquisitions

Outcomes

Strix is actively seeking heating 
technologies or connectivity 
opportunities that will add  
value across any and all parts  
of the Group.

Strix
Our market-leading position allows us to make long-term, strategic 
decisions due to the strength of our core business and its ability to generate 
predictable cash flows. The strength of our customer relationships allows 
us to pursue our passion for research and innovation to deliver high-quality, 
safe products to our customers.

Emerging products – Aqua Optima, other technologies 

Acquisitions

Strix is actively seeking 
opportunities that will add 
value across any and all parts 
of the Group through niche 
acquisitions or technologies  
in heating or filtration within 
the SDA (small domestic 
appliance) market. The 
maximum value of any 
acquisition would be  
c.£20m and the purchase 
consideration would  
be funded from  
existing resources.

Investors
Our business model helps us to achieve strong cash inflows together with 
sustainable profits, allowing us to use the cash to pay dividends to our 
investors and deliver an attractive return. Our global market coverage and 
number of product lines also provides a buffer against geo-political events, 
such as those experienced in 2018.

Customers
We share our knowledge and understanding of the kettle and water 
filtration markets to help our customers achieve faster product releases and 
to design products which are in line with market trends. The value in these 
customer relationships is demonstrated by our high customer retention, 
with a number of customers having traded with us for ten years or more. 

Employees
We treat our employees with respect and provide them with an 
environment in which considered risk-taking is encouraged, in order to 
drive product innovation. We reward our employees appropriately, no 
matter where they work in the world, and ensure they are acknowledged 
for their contribution to the Group’s success. In turn, this encourages our 
employees to strive to give their best every day.

Suppliers
We work closely with our suppliers to ensure we treat them fairly, to make 
doing business with us a long-term goal which benefits both parties.  
We listen carefully to feedback from our suppliers and work with them to 
devise solutions to any problem. We also support our suppliers in achieving 
compliance with their own requirements, such as supplier audits.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Our Strategy

18

Our strategy  
for growth

Strix has a divisional strategy, which is supported by our ‘four P’s’  
of People, Process, Product and Performance. 
The key areas of our strategy are:

Strategic pillars

2018 progress

1
Build and 
maintain 
market share

2
Focus on 
safety and 
quality

Product: We maintained our market-leading share at c.38% by volume, 
including a stable c.61% market share in regulated, a 1% growth to c.20%  
in less regulated, and a slight softening in China to c.46%. 

For Aqua Optima, we have achieved our highest ever UK volume share  
at c.25% as a result of a strong performance. 

Performance: 2018 saw us complete the largest number of actions we 
have ever completed, with a total of eight cases settled during the year. 
These included product recalls, intellectual property enforcement raids, 
unfair competition claims, patent infringement claims and copyright claims 
across a number of different geographies, including China, the Netherlands, 
the United Kingdom, Germany and France. 

Our ISO certifications were maintained and automation of operations 
continued in order to continue to protect customer safety by 
manufacturing and delivering high-quality products.

Process: Further investment was made in automation and refinement  
of existing processes delivered a +11% quality ppm improvement. 

3
Explore new 
technologies

Product: We have explored innovative technologies to develop new 
products to serve a variety of price points and refine and improve existing 
products. In 2018 this included the development of a new control for the 
less regulated market under the VnQ sub-brand, the launch of the Tommee 
Tippee ‘Perfect Prep Day and Night’ product, the announcement of a 
collaboration to develop a new range of coffee machines using Strix’s 
proprietary technology and investigation of disruptive future technologies. 

Performance: Customer research was also undertaken to understand 
market needs and develop the technologies which will drive growth over 
the next few years.

Strix Group  Plc

19

Risks

2019 outlook:

The risk of not building and maintaining market  
share is lower sales revenues and cash flows for  
the Group, which could lead to reduced future 
capital expenditure. 

The relevant principal risks are:
•  Reliance on key customers
•  Reliance on key suppliers
•  Competitors and market pressures
•  Reputation with customer base

For further risk information pg26

Product: Sales initiatives undertaken in 2018 are expected to lead to a 
recovery of share in China in 2019, together with the launch of a low-cost 
control to gain further share in the less regulated market.

We expect to maintain share with Aqua Optima in the UK and we look to 
expand Aqua Optima into other key markets, including China and the US 
following the acquisition of certain assets from HaloSource Corporation 
which completed in March 2019.

The risk of not focusing on safety and quality is a loss 
of reputation caused by product failures, leading to a 
consequent loss of sales revenue and/or profitability. 

Performance: This activity will continue in 2019 as we continue to defend 
our intellectual property rights.

The relevant principal risks are:
•  Reliance on key customers
•  Reputation with customer base
• 

Intellectual property

Process: Automation of a further three lines is planned for 2019, helping  
to deliver our quality and efficiency targets as well as our planned  
future capacity.

For further risk information pg26

The risk of not exploring new technologies is that 
our competitors may overtake us and/or consumer 
tastes may change, which could mean we no longer 
have a product portfolio to meet those needs. 

The relevant principal risks are:
•  New factory project
•  Reputation with customer base
• 

Intellectual property

For further risk information pg26

Product: The acquisition of certain assets from HaloSource Corporation  
in March 2019 will support Aqua Optima in delivering best-in-class products 
to the market, including some of the products acquired in the transaction 
which we can market within our existing global sales channels and the R&D 
facility based in Seattle, USA. This will include the launch of the U68 next 
generation electronic kettle control and our VnQ sub-brand offering for the 
less regulated market. For Aqua Optima, this includes the ‘Lumi’ Chiller and 
a new version of the Evolve water filter for Aqua Optima.

People: On 1 April 2019, we appointed Harry Kyriacou as Chief Commercial 
Officer to strengthen the senior management team and to provide proven 
experience in developing and commercialising product ideas to market. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Key Performance Indicators

20

Measuring our progress 
against strategy

Financial KPIs

Definition

2018 performance

Sales volume

2018

2017

2016

+7.9%

Adjusted EBITDA

2018

2017

2016

+3.5%

Gross profit

2018

2017

2016

+4.7%

Net cash generated from  
operating activities

2018

2017

2016

+3.4%

Total R&D expenditure

2018

2017

2016

+7.6%

79,821

73,990

50%

36,351

35,117

50%

38,918

37,169

50%

34,956

33,821

50%

3,820

3,549

50%

Sales volume is the number of items sold 
during the year.

Globally the kettle safety controls market 
was estimated to have grown in volume 
by c.7% to c.196m sets (2017: c.182m sets). 
Strix achieved 7.9% volume growth to 
maintain share at c.38%.

For further strategy information pg18

Adjusted EBITDA highlights the underlying 
operational performance of the Group after 
adjusting for exceptional costs, the impact  
of financing decisions, and depreciation  
and amortisation.

Adjusted EBITDA increased by 3.5% (2017: 
4.8%) to £36.4m which was in line with 
management’s growth projections.

Gross profit is the profit generated from our 
sales, after deducting the costs associated 
with making and selling our products.

Gross profit increased by 4.7%  
(2017: 6.1%) as a result of further 
efficiencies and cost savings.

Net cash generated from operating activities 
is a measure of the cash generated by our 
operating activities, excluding the cash 
impacts of longer-term financing and  
investing activities.

Cash conversion continues to be strong  
as a result of our business model, showing 
an increase of 3.4% (2017: 5.6%). This 
supports our ability to pay a dividend, 
reduce our net debt and pay for  
capital projects.

Total R&D expenditure (including capitalised 
costs) as a percentage of reported revenue, 
which supports our investment in future 
technologies and products.

Total R&D expenditure has continued  
to grow in 2018, demonstrating our 
commitment to investing in new 
technologies to deliver future growth.

For further strategy information pg18

Strix Group  Plc

21

Non-financial KPIs

Definition

2018 performance

This refers to the number of women  
in management roles expressed as a 
percentage of all management-level 
employees.

Our percentage of women in 
management roles was 18.2% (2017: 17.0%), 
a further increase from 2017. This 
compares favourably with the 2018 UK 
statistic indicating that women in 
management roles across all science, 
engineering and technology roles reduced 
to 13% (2017: 15%)1.

1.  https://www.wisecampaign.org.uk/statistics/2018-

workforce-statistics/.

Electricity and oil usage2 is expressed in units 
used per head per year. We monitor our  
energy usage on a monthly basis in order  
to ensure the environmental impact of  
our usage is minimised.

2.  Figures for our head office site in the Isle of Man only.

Energy usage per head has further 
decreased at our Head Office during the 
year. Headcount increased by 12.2% (2017: 
15.9%). During 2018, as part of our efforts to 
conserve energy, we were shortlisted in 
the top three at the UNESCO Biosphere 
Isle of Man awards for our installation of 
an Energy Recovery System.

Gender diversity

2018
2017

2016

0

5

10

15

20

+1.2%

Energy usage per head

Oil 

2018

2017

2015

-11.6%

Electricity

2018
2017

2015

-16.7%

18.2%
17.0%

000

363

411

4,871
5,849

000

Employee engagement

Employee completion rate

Our employee engagement survey was 
completed for the second time in 2018 
across all our employees around the world, 
using the ‘Say-Stay-Strive’ model.

78.4%

Engagement index score

58.9%

Whilst the rate of completion has reduced 
versus last year, the index score has 
increased as a result of actions taken 
during 2018 to improve employee 
engagement. Our result was similar to  
the average for Europe according to  
Aon’s ‘2018 Trends in Global Employee 
Engagement’ report, which reported an 
engagement index score of 60% using  
the same model.

The management team remain 
committed to making positive changes in 
the Group which will further increase our 
engagement index score. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc

Case Study: Automation

22

Efficient 
and cost- 
effective

Strix sold a total of 79.8m products in 2018, an increase of 7.9% on 2017, 
and achieved a gross profit margin of 41.5% (2017: 40.7%). 

Strix Group Plc 

23

Operational improvements

Rise of the robots 
Due to improvements in 
automation and other 
measures undertaken to 
reduce manufacturing 
costs, reported gross profit 
increased by £1.7m (4.7%). 

We have an automation plan in place for the 
Guangzhou site which is seeing a phased 
introduction of new automated lines to 
generate additional manufacturing capacity 
from the same floor space. This will enable  
us to cope with increased production  
volumes until our new manufacturing facility  
is complete in summer 2021, and to further 
improve production efficiency and quality.  
In addition, this will help mitigate the 
challenges presented by year-on-year  
labour cost increases. 

An additional three lines are expected to be 
automated in 2019 (out of 18 in total) which 
would take the total to half of the current lines. 
We continue to examine the operational and 
financial benefits of automating further lines.
Continuous improvement initiatives in our 
manufacturing process are a key focus to 
improve the stability of the manufacturing 
process, enhancing product performance to 
help our customers improve their product 
quality and reduce costs. We are pleased to 
report a further +11% improvement in quality 
ppm for 2018 as a result of this.

Strategic Pillars:  1   2  
Gross profit 

+4.7%

2018: £38.9m
2017: £37.2m
2016: £35.0m

For further information pg16

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc

Case study: Distribution growth

24

Clearly 
better

Following years of extensive research into the properties 
of water, our unique filtration systems significantly reduce 
unwanted substances from tap water such as limescale, 
chlorine, heavy metals, herbicides and pesticides. 

Strix Group Plc 

25

Aqua Optima

Achieving optimum flow
Aqua Optima achieved 
significant distribution 
growth in 2018 by reaching 
a further 2,500 stores as a 
result of key contracts 
signed at the end of 2017.

This saw Aqua Optima reach a c.25% volume 
share of the UK market for total output, making 
Aqua Optima second-largest and fastest-
growing point-of-use water filter brand in the UK. 

The result of this was significant revenue 
growth of 25.9% to £9.3m, with volumes 
increasing by 30.6%. 2018 also saw Aqua 
Optima establish collaborations with parkrun 
and TerraCycle to promote and encourage 
both healthy, active lifestyles and sustainable 
consumption through recycling. 

2019 will see Aqua Optima launch in China 
together with the launch of the ‘Lumi’ Chiller  
in regulated markets to drive further growth. 
The HaloSource asset acquisition will also 
support Aqua Optima in delivering on its  
growth ambitions.

Strategic Pillars:  1  

UK volume share

+25%

2018: 25%
2017: 20%
2016: 8%

For further information pg16

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Risks and risk management

26

Our approach to  
risk management

The main focus of the Board is on ensuring that the  
response to the key risks is appropriate and ensuring that  
the Group’s residual risk position is within its risk appetite.

Risk management  
& principal risks
Our risk management process aims to 
support the delivery of the Board’s strategy 
by managing the risk of failing to achieve 
our business objectives. By focusing our 
risk management system on the early 
identification of key risks, we are able to 
consider the existing level of mitigation 
and the management actions required  
to avoid, reduce, tolerate or share the risk.

Risk assessment
Risks are categorised as strategic, financial, 
operational, reputational or compliance  
in nature and are assessed on a residual 
basis according to the Board’s current  
view of their potential severity (being  
the combination of likelihood and 
consequence), assuming that existing 
controls in place are effective. 

The Board recognises that there are  
risks and uncertainties that could have  
a material effect on the Group. Where  
the reduction or removal of the risk is  
not possible, the Group formulates a 
management action plan to respond  
to the risk should the risk materialise as 
part of the Business Continuity Plan.  
The Board agrees the appetite for risk  
and endorses that of the senior  
management team.

Ongoing monitoring
The risks identified are added to our  
Risk Register, which is reviewed 
periodically by the senior management 
team, and at least annually by the Board, 
to update our assessment of each risk  
as circumstances change. The review 
includes a re-appraisal of the residual risk 
and the effectiveness of the mitigating 
actions taken to date. 

New risks are added to the register on 
identification, via a number of processes 
which seek to capture risks not already 
included on the Risk Register.

Identified risks
The list below is not an exhaustive list  
of all of the risks that the Group faces. 
Our operating environment is subject  
to change, new risks may arise and the 
potential impact of known risks may 
increase or decrease and/or our 

assessment of these risks may change. 
Included below is an explanation of  
how each risk is being mitigated. 

The most critical risks are highlighted by  
a bold typeface.

Risk heat map

n
i
a
t
r
e
C

l

y
e
k
i
L

l

e
b
i
s
s
o
P

d
o
o
h

i
l
e
k
i
L

l

y
e
k
i
l

n
U

7

6

3

5

1

4

11

2

8

e
r
a
R

10

9

Insignificant

Minor

Moderate

Major

Catastrophic

Consequence

Identify risk
The risks identified in the heat 
map to the right highlight those 
which could have the greatest 
impact on the Group’s operations 
and viability. The risks in the 
shaded area and in bold in the list 
opposite are the ones which we 
consider to present the greatest  
impact to the Group.

1.  The Group relies on key customers
2.  Reliance on key suppliers
3.  Competitors and market pressures
4.  Raw material and commodity prices 

and general cost inflation

5.  Foreign exchange risk
6.  Business taxation
7.  External factors
8.  New factory project
9.  Existing manufacturing facilities
10.  Reputational risks
11.  Intellectual property

Strix Group  Plc

27

Our principal risks

Increase   

Decrease   

No change

Risk

Impact 

Mitigation

Movement

Strategic Risks

The Group 
relies on key 
customers

Reliance on  
key suppliers

Competitors 
and market 
pressures

The Group has a number of key customer relationships, being 
some of the largest OEMs in the global market. The top ten 
customers contributed c.57% of the Group’s revenues in the 
financial year ended 31 December 2018 (2017: c.57%), with the 
largest customer making up c.18% (2017: c.19%) of the Group’s 
revenues. The loss of any of these key customer relationships 
could have a material adverse effect on the Group’s business, 
financial condition and results of operations.

The Group relies upon certain key suppliers, although dual 
source arrangements are in place across the supplier base.  
As a result, if alternative supply sources could not fulfil the 
required demand, the Group is exposed to a number of risks, 
including the risk of supply disruption, the risk of key suppliers 
increasing prices and the risk of a key supplier suffering a 
quality issue which impacts upon the quality of the Group’s 
products. All of these risks, which apply across the 
marketplace, could have a negative impact on the Group’s 
business and, if required, the engagement of alternative 
suppliers may increase the Group’s cost base.

The Group operates in competitive and price-sensitive 
markets, and a number of low-cost competitors exist that 
may attempt to increase their market share by undercutting 
Strix on pricing or launching new brands, amongst other 
tactics. If a significant shift in market pricing occurs and  
the Group is not able to mitigate this by reducing costs 
accordingly, the Group’s revenues and profitability may be 
negatively affected. The markets in which the Group operate 
in may become more price-sensitive.

•  Strix undertakes regular dialogue with its key 
customers, building strong commercial and 
engineering relationships. 

•  Strix is fully integrated in the entire value 

chain for our key products and provides a 
number of value added services to our 
customers to protect these key customer 
relationships.

•  Strix regularly reviews and manages key 

customer credit exposures. 

•  Monitoring of the financial and operational 

viability of key suppliers.

•  Ongoing monitoring of inventory levels to 
ensure availability in times of production 
volatility.

•  Dual sourcing where appropriate to reduce 

dependence on single suppliers.

•  We constantly monitor our competitors and 
market trends to understand the dynamic 
forces which shape our competitive 
landscape.

•  We have undertaken a number of automation 
projects to mitigate the risk of labour cost 
inflation and reduce the costs of production 
wherever possible, particularly in China where 
the majority of our manufacturing employees 
are located.

•  We are active in a wide variety of markets 
across the world, which provides some 
protection from targeted competitive activity 
in particular markets.

•  Careful management of our variable and fixed 

cost bases.

•  Targeted investment in engineering and a 

commitment to lean manufacturing, quality 
and customer relationships.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
 
Strix Group Plc 

Risks and risk management continued

28

Risk

Impact 

Mitigation

Movement

Financial risks

Raw 
material and 
commodity 
prices and 
general cost 
inflation

Foreign  
exchange risk

•  We have undertaken a number of 

automation projects to mitigate the risk of 
labour cost inflation and reduce the costs  
of production wherever possible, particularly 
in China where the majority of our 
manufacturing employees are located.
•  Careful management of our variable and 

fixed cost bases.

•  As market leader we have the ability to 

undertake a price increase if the inflation  
of costs is prolonged and significant.

•  Raw material purchasing policy of buying up 
to twelve months in advance for silver and 
copper, with 2019 prices already secured.  
In addition, the price of plastics has been  
fixed for two years to protect us from  
price fluctuations. 

•  Our natural hedge by virtue of generating 
income and incurring costs in broadly 
balanced currencies is monitored by the 
Finance function to detect any changes  
in this balance and make appropriate 
adjustments if required.
If risks are outside of tolerance, derivative 
foreign currency contracts can be 
undertaken in order to mitigate the risk to  
an acceptable level.

• 

•  The amount of the Group’s cash in China  
is minimised in order to reduce the risk  
of any future inability to distribute profits  
or dividends. 

We are also exposed to fluctuations in the prices of some 
raw materials, in particular copper and silver. The Board 
monitors this closely and have put in place appropriate steps 
to mitigate the impact of this. However, a significant change 
in the cost of certain raw materials, particularly silver and 
copper, if sustained for a prolonged period may increase our 
material costs without necessarily allowing a corresponding 
increase in the sales price of our products, which could 
affect the Group’s margins and ultimate profitability.

Any change in the costs of operating the Group could 
impact on the Group’s profitability. Such cost increases 
could be incurred from increments in supplier costs 
(including, amongst other things, raw materials and energy 
costs, particularly electricity costs), employment costs or 
wage inflation, or increases in costs to be incurred due to 
regulatory change. Although such costs are accounted for, 
where these can be estimated, in future budgets for the 
Group, not all cost increases are capable of being estimated 
adequately in advance.

The Group is broadly naturally hedged as our sales and  
costs are generally balanced, but we have some currency 
exposures which we monitor closely. The Group’s payments 
and receipts are predominantly in Sterling, US dollars and 
Renminbi, and changes in the rates of foreign exchange 
against Sterling could adversely impact margins earned.

In addition, under the current regulations on foreign exchange 
control in the PRC, foreign investment enterprises are allowed 
to distribute their profits or dividends in foreign currencies to 
foreign investors through designated foreign exchange banks 
without the prior approval of the State Administration for 
Foreign Exchange of China. However, the exchange of the 
Renminbi into foreign currencies for capital items such as 
direct investment, loans and security investment, is subject  
to strict controls and requires the approval of the State 
Administration for Foreign Exchange of China. The distribution 
of the Group’s profits and dividends may be adversely affected 
if the Chinese Government imposes greater restriction on  
the ability of the Renminbi to be exchanged into foreign 
currencies. If there are any changes to the current regulations, 
there can be no assurance that the Group will be able to 
obtain sufficient foreign exchange to pay dividends or satisfy 
other foreign exchange requirements in the future.

Business  
taxation

External  
factors

The Group currently operates across a number of jurisdictions 
in the world, with different tax regimes. If any of the tax 
regimes in these countries undergoes significant change, there 
may be an impact on the amount of business taxation that the 
Group is required to pay. Any adverse changes in taxation laws 
may reduce the returns available to investors in the future. 

•  We actively monitor changes in the direction 
of legislation and regulation in China, where 
the highest risk of change exists.

•  A formal taxation review was undertaken in 
2018 in order to understand potential future 
changes and to put in place mitigating 
actions where appropriate.

We have maintained a close eye on the possible implications 
of the UK leaving the EU. The potential trade implications of 
Brexit are still to a large degree unknown, especially for the 
Isle of Man, until the final position is agreed upon. There  
may be some disruption to our supply chain in the event of 
a disorderly Brexit. Given the Group’s primary customers are 
kettle OEMs located in China, the disruption is expected to 
be relatively muted.

•  The geographical spread of our business 
across the world limits our exposure to  
this risk.

•  Where required, we have increased stock 
levels to mitigate the risk of increased raw 
material and customer shipment lead times.

Strix Group  Plc

29

Risk

Impact 

Mitigation

Movement

Operational risks 

New factory  
project

During 2018, the Group has undertaken a review of its 
existing manufacturing facilities. The outcome of this review 
was to purchase land on which a new manufacturing facility 
will be constructed. There is a risk of disruption to the Group 
if the project is not effectively managed, or is not completed 
in the planned timescale. Any significant disruption could 
negatively impact the Group’s relationships with its 
customers and/or its workforce, and could also impact the 
Group’s profitability if costs exceed the planned budget.

Existing 
manufacturing
facilities

The Group currently manufactures the majority of its 
products at its main manufacturing facility in Guangzhou, 
China. If, for any reason, including product mix changes,  
a capacity constraint is created, or should the operations  
at this site become disrupted for whatever reason (or 
reasons) and/or the Group is unable to find a suitable 
manufacturing site, the Group’s ability to meet the demands 
of its customers could be affected. Any of the above  
could negatively impact the Group’s relationships with  
its customers.

Reputational risks

Reputation 
with customer 
base

Compliance risks

Intellectual 
property

The Group’s reputation for and delivery of high-quality 
products with high standards of safety is key to a number of 
direct and indirect customers in choosing to specify Strix 
products. Should Strix suffer product quality or safety issues, 
leading to a negative impact on its reputation with customers, 
future performance could be significantly impaired.

The Group uses a combination of patents, design 
registrations, design rights, trademarks, trade secrets, 
copyright and other contractual agreements and technical 
measures to protect its proprietary intellectual property 
rights. The Group’s success will in part depend on its ability 
to establish, protect and enforce proprietary rights relating to 
the development, manufacture, use or sale of its existing and 
proposed products.

•  A project team has been appointed 

(supported by external project management 
resources) to manage the construction 
project and ensure it is delivered on time  
and within budget. Incentives have been 
provided to key employees to motivate them 
to achieve a positive outcome for the  
Group and its shareholders. 

•  Detailed due diligence will be completed on 
potential suppliers in order to ensure that a 
cost-effective outcome will be delivered 
within the specified timescales. 

•  The manufacturing facilities project referred 
to above will mitigate this risk by providing  
a purpose-built factory. Our intention is to 
construct the factory in a modular way in 
order to be able to reduce the risk posed  
by any potential disruptions. 

•  As part of the new factory project we have 
assessed the ability, should it be required,  
of undertaking a short-term rental of 
manufacturing facilities. We believe this 
could be undertaken in order to mitigate  
the risk of significant disruption to  
our operations.

•  Robust engineering design and validation 

processes from initial design and 
development through production and  
into service. 

•  High levels of quality assurance are 

embedded in robust manufacturing systems. 

•  Engagement with external certification 

bodies in order to ensure our products have 
already passed certification with key standard 
setting bodies.

•  We vigorously defend our key intellectual 
property, including a number of recent 
successful cases during 2018 in different 
parts of the world, in order to derive the 
maximum economic benefit from our 
portfolio of intellectual property assets.

•  We actively monitor new products 

introduced in markets where intellectual 
property protection is in place to ensure  
our designs and trademarks are not being 
infringed and where they are, restitution  
is sought. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc

Chief Financial Officer’s review

30

Increased profits due to  
growth and efficiencies

 ‘Financial performance  
in 2018 was solid in light 
of challenging market 
conditions, delivering 
growth in all of our  
key metrics on an 
adjusted basis.’

Raudres Wong
Chief Financial Officer

Financial performance
Revenue for 2018 has risen by 2.7% to 
£93.8m as a result of strong volume 
growth of 7.9%, partly offset by the 
strengthening of Sterling against the 
Dollar. As a consequence, revenue 
growth on a constant currency basis  
was higher at 4.5%. The lower Sterling 
value of Dollar-denominated sales has 
been offset within gross profit by the 
lower Sterling value of Dollar costs and as 
a consequence, together with continued 
measures to reduce manufacturing costs, 
gross profit increased by £1.7m (4.7%). 
Gross profit margin also increased from 
40.7% to 41.5%, as a result of efficiencies 
and cost savings.

Adjusted EBITDA increased to £36.4m 
from £35.1m, representing a 3.5% or 
£1.3m increase, in line with market 
expectations. Adjusted EBITDA is  
defined as profit before depreciation, 
amortisation, finance costs, finance 
income, taxation and exceptional items, 
including share-based payments.

Administration costs (excluding 
exceptional costs) were £3.1m in 2018 
against £2.7m in 2017. The increase is 
primarily due to the expansion of certain 
Group support functions following Strix’s 
admission to trading on AIM which has 
resulted in higher staff and legal and 
professional costs. 

Capital expenditure on  
tangible assets

+23.6%

2018: £4.8m
2017: £3.9m
2016: £2.7m

Net cash generated from  
operating activities

+3.4%

2018: £35.0m
2017: £33.8m
2016: £32.0m

Adjusted operating profit showed an 
increase of 6.2% to £30.9m (2017: 
£29.1m) due to lower amortisation being 
reported (2018: £2.3m; 2017: £3.0m)  
and lower distribution costs. The 
decrease in distribution costs is mainly 
related to depreciation of customer 
tooling assets which ended during 2017, 
which has reduced the cost in 2018 by 
£0.6m. The Group’s reported operating 
profit was £25.8m (2017: £26.2m) which 
represents a decrease of 1.5%, primarily 
due to incurring a full year of share-based 
payment charges in 2018 (2018: £4.9m; 
2017: £2.0m) and higher administration 
costs, offset by an improved gross profit 
and lower distribution costs.

Strix Group  Plc

31

Financial summary

Revenue
Revenue – constant currency basis2
EBITDA3
Gross profit
Operating profit
Profit before tax
Profit after tax
Net debt
Net cash generated from operating activities
Basic earnings per share
Final dividend per share

Adjusted results1

Reported results

2018
£m

93.8
95.3
36.4
38.9
30.9
29.2
28.3
27.5
35.0
14.9p
4.7p

2017
£m

Change
%4

+2.7%
91.3
+4.5%
91.3
+3.5%
35.1
+4.6%
37.2
+6.2%
29.1
+3.2%
28.3
+2.7%
27.5
+40.1%
45.9
+3.4%
33.8
14.5p
+2.8% 
1.9p +147.4% 

2018
£m

93.8
95.3
31.3
38.9
25.8
24.1
23.2
27.5
35.0
12.2p
4.7p

2017
£m

Change
%4

91.3
91.3
32.2
37.2
26.2
25.4
24.6
45.9
33.8
13.0p

+2.7%
+4.5%
-3.0%
+4.7%
-1.5%
-5.1%
-5.9%
+40.1%
+3.4%
-6.2%
1.9p +147.4% 

1.   Adjusted results exclude exceptional items, which include share-based payment transactions. Adjusted results are non-GAAP metrics used by management and are not an 

IFRS disclosure.

2.   Revenue – constant currency basis, which is defined as 2018 revenue restated at the exchange rates prevailing in 2017, is a non-GAAP metric used by management and is 

not an IFRS disclosure.

3.   EBITDA, which is defined as earnings before finance costs, tax, depreciation and amortisation, is a non-GAAP metric used by management and is not an IFRS disclosure.
4.   Figures are calculated from the full numbers as presented in the consolidated financial statements.

Adjusted profit before tax increased to 
£29.2m (2017: £28.3m). Interest of £0.6m 
was reported in 2017 for the five month 
period post-IPO, whereas in 2018 a full 
year of interest has been reported, 
totalling £1.3m. On a like-for-like basis, 
including a full year’s interest charge in 
2017, adjusted profit before tax growth 
would have been 7.4%. Other loan-related 
fees and charges have been incurred of 
£0.3m in 2018 (2017: £0.1m). The Group’s 
reported profit before tax was £24.1m 
(2017: £25.4m).

Adjusted profit after tax increased to 
£28.3m (2017: £27.5m), an increase of 
2.7%, as a result of a slightly increased tax 
charge representing an effective tax rate 
of 3.9% (2017: 3.1%). This higher rate is 
likely to increase further in 2019 where 
we expect it to be between 4% and 5%. 
The Group’s reported profit after tax was 
£23.2m (2017: £24.6m). 

Adjusted diluted earnings per share  
and reported diluted earnings per share 
were 14.2p (2017: 14.2p) and 11.6p  
(2017: 12.7p), respectively. This is a result 
of the weighted average number of 
diluted shares increasing as the 2017 
denominator was pro-rated from the  
date of admission to trading on AIM. Basic 
earnings per share were reported at 12.2p 
(2017: 13.0p) and adjusted for exceptional 
costs were 14.9p (2017: 14.5p).

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Chief Financial Officer’s review continued

32

Capital expenditure and 
capitalised development costs
Tangible assets have additions to net  
book value of £4.8m (excluding assets 
under construction) in 2018, compared to 
£3.9m in 2017. This includes £2.7m (2017: 
£1.9m) of plant and machinery, £0.6m 
(2017: £1.0m) of fixtures and fittings, and 
£1.4m (2017: £1.0m) of production tools. 
This demonstrates Strix’s continued 
investment in its manufacturing and 
development assets to support our 
strategic growth objectives.

The net book value of intangible assets 
decreased by £0.4m to £4.8m (2017: 
£5.2m) as amortisation of existing assets 
exceeded new additions. No impairment 
charges were recognised in 2018 (2017: 
£0.1m). New development costs of £1.8m 
were capitalised in 2018 (2017: £1.7m)  
to maintain our R&D investment, and  
a further £0.1m (2017: £0.3m) was spent 
on software.

Share-based payments
The total charge incurred in the 
consolidated income statement in 2018 
for share-based payments was £4.9m 
(2017: £2.0m). The 2017 charge was 
applied on a pro-rata basis from the date 
of admission to trading on AIM. The 
charge will reduce to a normal level from 
2020, once the tranche of IPO share 
options have vested. Some additional 
share awards were also granted during 
2018 to incentivise and retain the 
Directors and other employees whom the 
Board consider critical to the achievement 
of the Group’s strategic objectives. 

Foreign exchange
The Group is broadly naturally hedged 
against movements in US Dollar and 
Renminbi as it both generates revenues 
and incurs costs in these currencies.  
The impact of foreign exchange in 2018 
is a gain of £0.1m (2017: loss of £0.2m) 
despite significant currency fluctuations  
in 2018, which is equivalent to only 0.1% 
(2017: 0.2%) of revenue.

Taxation
The effective tax rate for the year is 
equivalent to 3.9% (2017: 3.1%) of the 
Group’s profit before tax. In order to 
mitigate the risk of higher tax charges in 
the future, the contract processing basis 
has ceased from 1 January 2019 and the 
Group now applies a different basis of 
taxation which is expected to incur an 
effective tax rate of between 4% and 5% 
in 2019. In the medium term we do not 
expect the rate of tax to exceed 6%, and 
in the near term we expect the effective 
tax rate to stay within the 4% to 5% range.

Balance sheet
Property, plant and equipment increased 
to £11.1m (2017: £9.4m). Capital additions 
(excluding assets under construction) 
were £4.8m (2017: £3.9m), primarily in 
relation to plant and machinery and 
production tools to support our sales 
growth objectives. Depreciation of £3.2m 
was consistent with prior year (2017: 
£3.0m) and expectations as the majority 
of the new additions were added during 
H2. Net intangible assets (comprising 
capitalised development costs and 
software) decreased by £0.4m (2017: 
£1.2m) which was in line with 
management expectations as some 
larger intangible assets reached the end 
of their useful lives.

Current assets increased to £31.3m 
compared to £26.5m in 2017, primarily 
due to a £3.4m increase in cash and cash 
equivalents to fund future projects. In 
addition, inventory increased by £1.4m 
both to meet future demand and to 
mitigate the potential impact of Brexit,  
by increasing our buffer stock held 
particularly of longer lead time items. 
Trade and other receivables were broadly 
unchanged at £7.3m (2017: £7.2m).

Current liabilities increased to £18.4m 
(2017: £17.3m) due to a £0.5m higher 
income tax liability as the future potential 
liabilities are accrued but unpaid, and  
a higher other liabilities amount. This 
primarily relates to a higher rebate 
payable due to the timing of payments 
and a higher capital creditors balance  
as a result of the property, plant and 
equipment additions in H2 2018. 
Whilst the consolidated accounts show  
a retained deficit, significant reserves exist 
on the balance sheet of the dividend 
paying entity, Strix Group Plc.

Cash flow and net debt
The increase in cash and cash equivalents 
over the year was £3.4m (2017: decrease 
of £0.8m). This was primarily a result of 
the additional cash outflows incurred in 
2017 as part of the admission to trading 
on AIM and the payments made to the 
former group company-related parties as 
part of the exit by the Group’s previous 
ownership which did not recur in 2018. 
This was partially offset by higher interest 
payments (as a result of having the 
revolving credit facility in place for the full 
year), higher dividend payments of £8.0m 
versus £1.9m in 2017, and repayments of 
the revolving credit facility totalling 
£15.0m (2017: £4.8m). Net cash 

Strix Group  Plc

33

Adjusted Operating Profit

+6.2%

2018: £30.9m
2017: £29.1m
2016: £26.9m

Adjusted basic earnings per share

+2.8%

2018: 14.9p
2017: 14.5p
2016: n/a

generated from operating activities  
were up £1.1m in 2018 to £35.0m (2017: 
£33.8m) with net cash used in investing 
activities up £1.5m to £7.5m (2017: £6.0m) 
due to increased investment in both 
tangible and intangible assets.

Net debt has decreased from £45.9m  
in 2017 to £27.5m as a result of the 
repayments made during the year. We 
expect net debt and leverage to continue 
to reduce, driven by the Group’s strong 
underlying cash generation. The speed of 
reduction may reduce in 2019 due to the 
factory move project which will be 
funded from existing resources.

The Group still has in place a revolving 
credit facility of £53.0m (2017: £70.0m)  
of which £41.0m (2017: £56.0m) remains 
drawn on the facility as at 31 December 
2018. The net debt to adjusted EBITDA 
ratio at 31 December 2018 was 0.8x 
(2017: 1.3x).

Raudres Wong
Chief Financial Officer

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc

Corporate and social responsibility

34

A responsible business  
with plans for the future

With people being a key element in our 
business strategy (see page 18) we  
have a clear responsibility towards our 
employees and partners. We aim to 
provide opportunities for current and 
future Strix employees and continue to 
support social causes in the Isle of Man 
and beyond.

We have also undertaken work during  
the year to assess the range of skills our 
employees possess in order to understand 
if there are any key skills which are either 
missing, or are possessed by too few 
employees to provide adequate support. 
Key strategic hires have been made in the 
year to support this work.

Employees
Our HR strategy supports us in delivering 
the Group’s corporate objectives. The 
strategy is built around the foundations of 
recruitment and retention, performance 
management and development, reward 
and recognition, and people policies.  
This ensures that Strix is able to develop 
and retain the best talent, and provides  
an environment whereby continuous 
learning is encouraged alongside an 
appetite to achieve more. Since our 
admission to trading on AIM in August 
2017, this has become even more 
important in order to ensure the 
continued growth and success of  
the Group. 

Strix aims to attract a diverse workforce and 
provide equal opportunities throughout the 
Group, regardless of gender or any other 
attribute. As an absolute minimum, we 
comply with each country’s employment 
laws, and beyond this we aim to offer a 
competitive package of benefits that 
support and protect our people, are valued 
by our employees and are appropriate  
to the markets in which our employees  
are based.

The Group has in place an organisation-
wide succession planning and 
development programme for all key roles 
to help our employees develop the 
capabilities required to deliver our strategy 
and safeguard value for the Group’s 
shareholders.

Human rights and modern slavery
The Group has a defined policy in place  
for anti-slavery and anti-human trafficking, 
which is reviewed at least annually. Strix 
respects the dignity, rights and aspirations 
of all people, and is committed to 
supporting and promoting the international 
and local laws which prohibit modern-day 
slavery and human trafficking.

Strix has a zero tolerance of violations of 
this policy, which applies equally to all of 
our Directors, Officers, employees, 
apprentices, volunteers, agents, consultants 
and other representatives.

Ethical conduct
Strix also has in place policies for 
anti-corruption and anti-bribery, in order 
to detect and prevent any instances of 
corruption or fraud. This includes a 
whistleblowing facility to report any 
suspected instances of corruption or 
bribery to one of the Directors. 

All of these policies are reviewed and 
updated periodically to ensure our 
policies remain fit for purpose, take into 
account how risks change and evolve 
over time, and are specific to the 
locations in which the Group operates. 

Social contribution
At Strix we support a number of social 
causes, both on the Isle of Man and 
further afield. This includes sponsorship 
and fundraising, apprenticeships, 

internships and educational support,  
and involvement in Isle of Man  
business networks. 

Engineering and education
As a Group which is proud of its 
innovators and engineers, Strix is 
committed to help develop the next 
generation of engineers and innovators. 
During 2018, we took part in the following 
activities:
•  We operate internships, providing an 

opportunity to experience the world of 
work at a busy office in a vibrant part of 
the world. In the Isle of Man, this is the 
King William’s College Barrovian Alumni 
Internship, which allows an alumni of 
the College aged 18 to 25 to spend 
three months during the summer 
working for Strix in Hong Kong. This 
includes working on business critical 
projects to support the business. 

•  We also work with the AMTC 

(Advanced Manufacturing Training 
Centre) at the UCM (University College, 
Isle of Man) in providing a number of 
work experience opportunities for 
apprentices.

•  We sponsored a student entry to the 

Isle of Man STEP scheme, which places 
undergraduates into industrial 
placements to undertake practical 
work projects to further their studies. 

•  We support the ACE (Awareness of 

Careers in Engineering) programme on 
the Isle of Man, which provides a 
number of local events throughout the 
year to encourage students to consider 
future careers in engineering. In 2018 
this included the School Ambassador 
Sessions, Employability and Skills Fair at 
the Villa Marina on the Isle of Man, and 
the Design & Technology Awards.

•  We took part in the UNESCO 

Biosphere Isle of Man Awards, an 
award ceremony to commend work 

Strix Group  Plc

35

being performed on the Isle of Man  
in supporting the environment and 
saving energy. We achieved a top 
three finish out of 60 entrants for the 
Energy Recovery System installed at 
our Head Office in Ronaldsway, Isle  
of Man, which reuses heat generated 
from the electrical testing performed 
on-site. 

Involvement in Isle of Man  
business life
Strix employees are also actively involved 
in wider Isle of Man business life, primarily 
through participation in and membership 
of a number of Isle of Man Chamber  
of Commerce Committees. Strix is 
currently represented on the following 
committees:
•  Engineering and Manufacturing:  
The Committee supports Chamber 
members and the sustainability of 
engineering and manufacturing 
businesses on the Isle of Man by 
providing the voice of industry into 
Government and associated bodies. 

•  Fuel: Fuel is a group of individuals 

from various industries with a shared 
vision to create a bright future for the 
Isle of Man. Fuel shares ideas within 
the Isle of Man Chamber of 
Commerce to provide a younger 
perspective to plan ahead for the 
island’s future.

•  Digital: The Committee works closely 
with the Isle of Man Government and 
other industry associations to actively 
promote the Digital sector whose 
importance as a key contributor  
to economic development and 
employment continues to grow.

Barrovian Alumni Internship

 “Working for Strix has opened up my eyes.  
So far in my life I have only experienced business 
operations through textbooks and teachers but  
it has been fantastic to put all my past studying 
from King William’s College and The University  
of Manchester into practical situations.

Catherine Tam (Senior Business Analyst) has been amazing and explains the 
reasons behind all the projects I work on and why they are important to the 
business. This has allowed me to feel like a part of the Company.

Hong Kong has been amazing. I have always wanted a chance to experience 
Eastern Asia and its culture and it is safe to say Hong Kong has exceeded my 
expectations. I find it amazing that one minute you can find yourself battling  
your way through the crowded streets and then the next in a secluded,  
forgotten temple.”

Thomas Dutnall
King William’s College  
Barrovian Alumni Internship recipient 2018

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

36

Board of Directors

1   Gary Lamb
Non-Executive Chairman (52)
Gary is a qualified accountant 
(‘CIMA’) who has gained 
extensive business experience 
over the past 25 years in 
numerous senior roles. As well 
as acting as Chairman of Strix, 
Gary is the Chief Executive 
Officer of Manx Telecom Plc 
and previously was a founder 
director of Bladon Jets 
Limited, and a Non-Executive 
Director until July 2017. Prior 
to Bladon Jets, Gary was the 
Finance and IT Director of 
Strix, leaving in 2007.

2   Mark Bartlett
Chief Executive Officer (54)
Mark joined Strix in 2006. He 
leads the organisation, setting 
the strategic direction and 
policy, and works closely with 
his leadership team to 
translate Strix’s strategy into 
tangible results. His experience 
includes various positions 
ranging from Engineering 
Director through to Managing 
Director for multinationals in 
Europe and the Americas,  
with his most recent positions 
being Managing Director of a 
company within the Ametek 
Inc. Group and latterly ABS 
Waste Water Limited.

3   Raudres Wong
Chief Financial Officer (56)
Raudres joined Strix in 2011 
and is responsible for financial 
management. She has over  
25 years of international 
experience in corporate 
finance, business 
management and mergers 
and acquisitions. She has 
worked in Toronto, Japan, 
Beijing and Hong Kong for 
multinationals such as IDT 
International Ltd, Nortel 
Networks Inc., Level 3 
Communications Inc., Nike 
International Ltd and ASSA 
ABLOY Ltd, holding senior 
finance and strategic planning 
positions. Raudres has a 
BComm and MBA from 
McMaster University and 
qualified as a Chartered 
Accountant in Canada.

4   Mark Kirkland
Non-Executive Director (51)
Mark qualified as a 
Chartered Accountant with 
PricewaterhouseCoopers in 
London and has extensive 
corporate experience 
gained over the last 25 years 
having held numerous 
senior roles in public and 
private companies. Mark’s 
initial career was in 
corporate finance, 
predominantly spent at UBS 
Limited. In 2003, as part of 
the founding team, he 
became CFO of Raven 
Mount plc (now part of 
Raven Russia Limited) and 
later became CFO of 
Marwyn Management 
Partners plc. Mark is 
currently CEO of Delin 
Capital Asset Management.

4

1

3

2

Strix Group  Plc

37

Senior management team

Frank Gao
Chief Operating Officer
Frank joined Strix in 2012. He directs  
and leads the global operations team 
which spans Strix’s Guangzhou and 
Ramsey facilities, and oversees the 
Group’s overall manufacturing, supply 
chain and technology footprint.

Simon Charlesworth
Sales Director
Simon joined Strix in 2007 and was 
appointed as Sales Director in 2015, 
responsible for the development and 
delivery of the global kettle sales  
strategy through an international team 
comprising 15 personnel.

David Trustrum
Commercial Director
David joined Strix in 1991 and directs the 
Commercial Operations department, 
optimising commercial activities through 
IPR and product safety, market 
intelligence and pricing management. 

Nick Gibbs
Engineering Director
Nick joined Strix in 1992 and directs  
the global engineering team, which 
includes the research and development 
facility in the Isle of Man and the 
Engineering Department at 
Guangzhou.

Nigel Wheeler
Director, Aqua Optima
Nigel joined Strix in 2004. In December 
2015 Nigel was appointed Director of 
Aqua Optima and is now responsible 
for strategic direction and global 
business development.

Peter Taylor 
Director of Group Finance
Peter joined Strix in April 2018, having 
worked at a number of multinational 
companies in the UK, the US, and 
elsewhere. Peter directs the Finance 
team, responsible for the accuracy  
of financial reporting and financial 
controls. He reports directly to the 
Chief Financial Officer.

Pauline McGee
Director of Group HR
Pauline joined Strix in February 2016 
and was appointed Director of Group 
HR in August 2017. Pauline is 
responsible for Human Resources 
across the Group.

Matt Thomas
Director of Group Manufacturing, 
Engineering and Customer Quality
Matt originally joined Strix in 2003. 
Based in Guangzhou, he leads the 
global manufacturing engineering 
teams looking for innovative methods 
of manufacture, including automation, 
and customer quality teams. Matt 
reports to the Chief Operating Officer.

 “During 2018, we have made further progress  
with our automation strategy for the Guangzhou  
site and undertaken a significant project to  
plan for our future manufacturing footprint  
in China. In addition, our Ramsey site produced  
508 million items with only 37 staff across  
two shifts. We also focused on quality and  
efficiency and delivered another year of strong  
operational performance in this respect.”

Frank Gao
Chief Operating Officer

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

38

Corporate governance  
statement

The Board is committed to effective 
corporate governance as the basis for 
delivering long-term value growth and  
for meeting shareholder expectations  
for proper leadership and oversight of  
the business. 

Directors of companies incorporated in 
the Isle of Man are required to comply 
with certain duties that are contained in 
the Isle of Man Companies Act, and the 
Directors comply with those duties.

In March 2018, the AIM Rules for 
Companies were updated to 
acknowledge a change in investor 
expectations toward corporate 
governance for companies admitted to 
trading on AIM. It is the role of the Board, 
led by myself as Chairman, to ensure that 
Strix is managed in a way that nurtures 
and protects the medium to long-term 
benefit of all shareholders, supported by 
effective and efficient decision-making. 

As part of this process, Strix assessed itself 
against the principles which make up the 
Quoted Companies Alliance Corporate 
Governance Code (‘the QCA Code’) as 
the Board believes that adherence to the 
QCA Code provides a strong foundation 
for delivering shareholder value. 

Going concern basis
The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position, 
are set out in the Chief Executive Officer 
and Chief Financial Officer’s statements, 
together with the financial position of the 
Group, its cash flows, liquidity position 
and borrowing facilities. In addition, note 
21 of the Group financial statements 
includes: the Group’s objectives, policies 
and processes for managing its capital;  
its financial risk management objectives; 
details of financial instruments and 
hedging activities; and its exposure to 
price, interest rate, credit and liquidity risk. 

Accordingly, the Directors have a 
reasonable expectation that the 
Company and the Group have adequate 
resources to continue in operational 
existence for the foreseeable future based 

on the following factors:
•  the strong historic trading performance 

of the Company and the Group;
•  budgets and cash flow forecasts  
for the period to December 2021;
•  the current financial position of the 
Group, including its cash and cash 
equivalents balances of £13.5m;
•  the availability of further funding 

should this be required (including the 
headroom of £12.0m on the revolving 
credit facility and the access to the AIM 
market afforded by the Company’s 
admission to AIM);

•  the low liquidity risk the Group is 

exposed to; and

•  the fact that the Group operates within 
a sector that is experiencing relatively 
stable demand for its products.

On the basis of the above, the Directors 
continue to adopt the going concern 
basis of accounting in preparing the 
annual Group financial statements. 

Forward-looking statements
This Annual report and accounts contains 
forward-looking statements that involve 
risk and uncertainties. The Group’s actual 
results could differ materially from those 
estimated or anticipated in the forward-
looking statements as a result of many 
factors. Information contained in this 
Annual report and accounts relating to 
the Company should not be relied upon 
as a guide to future performance.

Annual General Meeting – 
voluntary disclosure
The business to be conducted at the 
Annual General Meeting of the Company 
is set out in the separate Notice of Annual 
General Meeting which accompanies the 
Annual report and accounts. Resolutions 
put before Shareholders at the Annual 
General Meeting will usually include 
resolutions for the appointment of 
Directors, approval of the Report on 
Directors’ Remuneration, declaration of 
the final dividend and authorisation for 
the Board to allot and repurchase shares. 
At each Annual General Meeting there is 
an update on the progress of the business 
over the last year and also on current 
trading conditions.

How we govern
Board composition and operation
The Board is made up of two Non-
Executive and two Executive Directors. 
The Board meets frequently throughout 
the year to consider strategy, 
performance and the framework of 
internal controls. To enable the Board to 
discharge its duties, all Directors receive 
appropriate and timely information. 
Briefing papers are distributed to all 
Directors in advance of Board meetings.

All Directors have access to the advice 
and services of the Chief Financial Officer, 
who is responsible for ensuring that the 
Board procedures are followed and that 
applicable rules and regulations are 
complied with. In addition, procedures 
are in place to enable the Directors to 
obtain independent professional advice  
in the furtherance of their duties, if 
necessary, at the Group’s expense.

The Board has conducted an appraisal  
of its own performance and that of each 
of the Director for the 2018 financial year. 
This was completed by the use of 
questionnaires completed by all Directors. 
The results of this exercise were reviewed 
and individual feedback was provided for 
each of the Directors, and the Board as a 
whole. Feedback was given by an 
independent Non-Executive Director in 
respect of the Chairman, and by the 
Chairman in respect of assessments of 
each of the other Directors and the Board 
as a whole. The outcome of the appraisal 
is that the Board has been effective in 
discharging its duties during 2018.

Internal control
The Board has overall responsibility  
for ensuring that the Group maintains  
a system of internal control, to provide  
it with reasonable assurance regarding 
the reliability of financial information  
that is used within the business and for 
publication and the safeguarding of 
assets. There are inherent limitations  
in any system of internal control and 
accordingly even the most effective 
system can provide only reasonable, and 
not absolute, assurance against material 
misstatement or loss. Some examples of 

Strix Group  Plc

39

Attendance at meetings
The number of scheduled meetings of the Board (excluding such ad hoc meetings as were necessary during the year to 
address specific matters arising), the Audit Committee, the Remuneration Committee and the Nominations Committee  
during the year ended 31 December 2018, together with a record of the attendance of the current Directors who are their 
respective members, is detailed below:

Gary Lamb
Mark Bartlett
Raudres Wong
Mark Kirkland

Gary Lamb
Mark Bartlett
Raudres Wong
Mark Kirkland

Board

Audit Committee

Number of meetings  

eligible to attend

Number of  

meetings attended

Number of meetings  

eligible to attend

Number of  

meetings attended

16
16
16
16

15
16
14
13

2
-
-
2

2
-
-
2

Remuneration Committee

Nominations Committee

Number of meetings  

eligible to attend

Number of  

meetings attended

Number of meetings  

eligible to attend

Number of  

meetings attended

4
-
-
4

4
-
-
4

1
-
-
1

1
-
-
1

Share capital structure
The Board is aiming to achieve a mix  
of institutional, retail and management 
Shareholders which is appropriate for 
Strix. As at 14 March 2019, the Group has 
the following breakdown of Shareholders:

22.2%

2.6%
0.6%

3.4%

4.6%

2.0%

64.6%

  Mutual/Unit Trusts
  Private Clients
  Pension Funds
  Sovereign Wealth Funds
  Hedge Funds
  Directors
  Other

Details of the Company’s share capital 
can be found in note 23 of the Group 
financial statements. 

internal controls operated by the  
Group are given below and elsewhere  
in this statement.

The Group’s organisational structure has 
clear lines of responsibility. Operating and 
financial responsibility for subsidiary 
companies is delegated to functional 
management, which is in most cases the 
members of the senior management team 
(internally referred to as the ‘Trading Board’). 

The Board has an ongoing process for 
identifying, evaluating and managing the 
Group’s significant risks. The process 
includes:
•  Preparation and approval of budgets 
and regular monitoring of actual 
performance against budget.

•  Preparation of monthly management 
accounts for each subsidiary and for 
the Group, including investigation of 
significant variances from budget; 
these are summarised and reviewed  
at Board level.

•  Preparation of updated profitability and 
cash flow forecasts to reflect actual 
performance and revised outlook as 
the year progresses, including an 
assessment of the adequacy of funds 
for the foreseeable future.
Investment policy acquisition proposals 
and major capital expenditure projects 
are authorised and monitored by the 
Group Board.

• 

Throughout the year, the Board has 
carried out assessments of internal 
control by considering documentation 
from the Executive Directors and the 
Audit Committee as well as taking into 

consideration events since the year end. 
The internal controls extend to the 
financial reporting process and the 
preparation of the Annual report  
and accounts. 

The Group continues to take steps  
to embed internal control and risk 
management further into the operations 
of the business and to deal with areas  
for improvement which come to the 
attention of management and the Board. 

The Group has ethical guidelines  
and a defined fraud reporting and 
whistleblowing process which are issued 
to all employees within the Group.

The Group’s risk management programme, 
which assesses key risks and the required 
internal controls that are delegated to 
Functional Directors is reviewed regularly  
in order to ensure that it continues to meet 
the Board’s requirements.

Shareholders
The Chairman and the Non-Executive 
Directors will always make themselves 
available to meet with Shareholders. Each 
AGM is a particular opportunity for this. 
Normal relationships with Shareholders 
are maintained by the Executive Directors 
who brief the Board on Shareholder issues 
and who relate the views of the Group’s 
advisors to the Board. The Board believes 
that the disclosures set out in the Strategic 
Report on pages 2 to 35 of the Annual 
report and accounts provide the 
information necessary for Shareholders to 
assess the Group’s performance, business 
model and strategy.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Corporate Governance Statement continued

40

Substantial shareholdings
As at 14 March 2019, the Company has been advised, in accordance with the Disclosure and Transparency Rules of the 
Financial Conduct Authority, of the following notifiable interests in 3% or more of its voting rights:

Number

190,000,000
0.6%

Shares held

% holding

16,871,447
13,538,620
12,667,582
11,749,268
10,789,726
9,697,732
9,544,335
9,445,000
8,477,988
6,643,276

8.9%
7.1%
6.7%
6.2%
5.7%
5.1%
5.0%
5.0%
4.5%
3.5%

Nominations Committee
The Nominations Committee is 
responsible for leading the process  
for all potential appointments to the 
Board and making recommendations  
to the Board in relation to potential 
appointments. It will evaluate the balance 
of skills, experience, independence and 
knowledge on the Board and, in the light 
of this evaluation, prepare a description of 
the role and capabilities required for a 
particular appointment.

The members of the Nominations 
Committee, all of whom held office  
to the date of this report, are:
•  Gary Lamb (Chairman)
•  Mark Kirkland

The Committee held one formal meeting 
during the year. 

Gary Lamb
Chairman of the Nominations 
Committee

Number of securities in issue:
AIM securities not in public hands: 

Identity of significant shareholders as follows:

Registered shareholder

Woodford Investment Management Limited
Miton Group Plc
Premier Fund Managers Limited
River and Mercantile Asset Management LLP
Polar Capital LLP
Kames Capital Plc
Artemis Investment Management Plc
Chelverton Asset Management Limited
Canaccord Genuity Wealth Limited
Close Asset Management Limited

Remuneration policy
The Remuneration Committee reviews 
the Group’s remuneration policy for the 
Executive Directors and other designated 
senior executives on an annual basis to 
ensure continued alignment with the 
principles set out below. Where required, 
independent, specialist advice is sought. 
Our objective is to ensure that 
remuneration incentivises and rewards 
the growth of shareholder value through 
full alignment with the Group’s strategy 
and with the interests of Shareholders.  
We have been guided by a number of 
fundamental principles: 
•  remuneration should be set by taking 
into account pay levels in the various 
jurisdictions in which the company 
operates, whilst Complying with UK 
PLC structural norms and good 
practice; 

•  the policy should attract, retain and 
motivate high-calibre Executive 
Directors and senior executives 
through a significant weighting on 
performance-related pay;
incentive plans should be robust and 
include metrics and targets which are 
directly relevant to Strix;
•  pay should be simple and 

• 

understandable, both externally and  
to colleagues;

•  good practice features such as 

clawback and malus arrangements 
should be included;

•  share ownership should be 

encouraged across the executive team 
to ensure a long-term focus and 
alignment of interest with 
shareholders; and

•  pay structures should not reward 
behaviour that inappropriately 
increases the Group’s exposure to risks 
outside of the Group’s risk appetite.

Application of the remuneration 
policy in 2018
For 2018, as the first full financial year as  
a listed company, minimal changes were 
made to the remuneration policy set out 
at the time of admission to trading on 
AIM, being a mix of fixed pay, annual 
bonus scheme and LTIP. 

In respect of the annual bonus scheme, 
targets are now based on profit before  
tax (‘PBT’) instead of EBITDA. PBT is a  
key measure of profitability for Strix and 
this change aligns with a metric which  
is closely followed by our Shareholders.  
In addition, if a separate free cash flow 
target is not met, then the maximum 
award payable will be reduced by 50%. 

The 2018 LTIP grant is based on the 
achievement of EPS targets and will 
involve the measurement of performance 
over a conventional three-year period, 
consistent with industry practice.

Full details of how we intend to operate 
the policy for 2019 are set out on page 43.

Strix Group  Plc

41

Audit Committee report

•  the impact of two new IFRS standards, 
IFRS 9 ‘Financial Instruments’ and IFRS 
15 ‘Revenue from Contracts with 
Customers’;

•  the future impact of IFRS 16 ‘Leases’ 

on the Group; 

•  consideration of the going concern 
basis of preparation adopted in the 
financial statements; and

•  appropriateness of the disclosures in 

the financial statements.

Mark Kirkland
Chairman of the Audit Committee

The role of the Audit Committee is set 
out in a Terms of Reference document 
and is to:
•  monitor the integrity of the financial 
statements of the Group and any 
formal announcements relating to  
the Group’s financial performance, 
reviewing significant financial reporting 
judgements contained in them; 
•  review the Group’s internal financial 

controls and, unless expressly 
addressed by a separate Board risk 
committee composed of independent 
Directors, or by the Board itself to 
review the Group’s internal control and 
risk management systems; 

•  monitor and review the effectiveness 
of the Group’s internal audit function 
or, if such a function does not exist, 
evaluate the need to establish one; 
•  make recommendations to the Board, 
for it to put to the shareholders for 
their approval in general meeting,  
in relation to the appointment, 
re-appointment and removal of the 
external auditor and to approve the 
remuneration and terms of 
engagement of the external auditor; 

•  review and monitor the external 

auditor’s independence and objectivity 
and the effectiveness of the audit 
process, taking into consideration 
relevant professional and regulatory 
requirements; 

•  develop and implement policy on the 
engagement of the external auditor  
to supply non-audit services, taking 
into account relevant ethical guidance 
regarding the provision of non-audit 
services by the external audit  
firm; and 

•  to report to the Board, identifying any 

matters in respect of which it considers 
that action or improvement is needed 
and making recommendations as to 
the steps to be taken.

The members of the Audit Committee,  
all of whom held office to the date of this 
report, are:
•  Mark Kirkland (Chairman)
•  Gary Lamb

The CEO, CFO and other senior finance 
staff will attend meetings of the Audit 
Committee by invitation. The external 
auditors attend the meetings to discuss 
the planning and conclusions of their 
work and have the option to meet with 
the members of the Committee without 
any of the Executive Directors present 
after each meeting.

The Committee is able to call for 
information from management and 
consults with the external auditors directly 
if required. The objectivity and 
independence of the external auditors is 
safeguarded by reviewing the auditors’ 
formal declarations of independence, 
assessing the level of non-audit fees 
payable to the auditors and monitoring 
relationships between key audit staff and 
the Group.

The Committee held two formal 
meetings during the year. 

Significant issues considered in 
relation to the financial 
statements
At the request of the Board, the Audit 
Committee considered whether the 2018 
Annual report and accounts were fair, 
balanced and understandable and 
whether they provided the necessary 
information for Shareholders to assess 
the Group’s performance, business 
model and strategy. The Committee were 
satisfied that, taken as a whole, the 2018 
Annual report and accounts are fair, 
balanced and understandable.

The Audit Committee assess whether 
suitable accounting policies have been 
adopted and whether appropriate 
estimates and judgements have been 
made by management. The Committee 
also reviews accounting papers prepared 
by management, and reports by the 
external auditors. The specific areas 
reviewed by the Committee during the 
year were:

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

42

Remuneration Committee report

This report sets out the Directors’ 
remuneration policy, the basis for the 
remuneration paid to Directors in respect 
of 2018 and explains how we intend to 
implement the policy for 2019. The key 
elements of our approach are 
summarised below. 

The Remuneration Committee
The members of the Remuneration 
Committee are Gary Lamb (Chairman) 
and Mark Kirkland, both of whom are 
independent Non-Executive Directors. 
Gary Lamb is also Chairman of the Board.

The Committee held four meetings 
during 2018. Both Committee members 
attended all meetings.

Duties
The main duties of the Remuneration 
Committee are set out in its Terms of 
Reference and include:
•  determining the remuneration policy 
for the Chairman and all Executive 
Directors, having regard to the risk 
appetite of the Company and 
alignment to the Company’s long-
term strategic goals;

•  reviewing the ongoing appropriateness 
and relevance of the remuneration 
policy, having regard to pay and 
employment conditions across the 
wider Group;

•  approving the design of, and 
determining targets for any 
performance-related pay schemes 
operated by the Company and 
approving the total annual payments 
made under such schemes;
•  reviewing the design of all share 

incentive plans for approval by the 
Board and shareholders;

•  determining the policy for, and scope 
of, pension arrangements for each 
Executive Director and other senior 
executives; approving the terms of the 
service contracts for Executive 
Directors and other senior executives, 
and determining the policy for and 
scope of termination payments;

•  determining the total individual 
remuneration package of each 
Executive Director and other 
designated senior executives, including 
bonuses, incentive payments and 
share awards; and

We will keep the remuneration policy 
under review and will make changes as 
required to ensure continued alignment 
with the principles set out above. In doing 
so, we will consult with our major 
Shareholders where necessary.

Application of the remuneration 
policy in 2018
We applied the remuneration policy 
during 2018 in line with our stated 
intentions in last year’s Directors’ 
Remuneration Report. 

The annual bonus scheme for the 
Executive Directors was based on the 
achievement of performance conditions 
linked to challenging PBT and free cash 
flow targets. Notwithstanding the specific 
objectives being met, it was agreed that 
no bonus payments would be made to 
the Executive Directors in favour of a 
bonus payout to staff in the organisation 
more broadly.

We made a further grant under the 
Long-Term Incentive Plan (‘LTIP’) for the 
Executive Directors and other Group 
employees. The award involves the 
achievement of targets linked to growth 
in EPS to be achieved over the three-year 
period ending in 2020, and provides a 
challenging incentive for management  
to continue to grow the business.

•  establishing the selection criteria, 
selecting, appointing and setting  
the terms of reference for any 
remuneration consultants who advise 
the Committee.

Remuneration policy
The Committee’s objective is to ensure 
that remuneration incentivises and 
rewards the growth of shareholder  
value through full alignment with the 
Company’s strategy and with the interests 
of Shareholders. We are guided by a 
number of fundamental principles: 
•  remuneration should be set by taking 
into account pay levels in the various 
jurisdictions in which the Company 
operates, whilst complying with UK PLC 
structural norms and good practice; 
•  the policy should attract, retain and 
motivate high-calibre Executive 
Directors and senior management 
through a significant weighting on 
performance-related pay;
incentive plans should be robust and 
include metrics and targets which  
are directly relevant to Strix;

• 

•  pay should be simple and 

understandable, both externally and  
to colleagues;

•  good practice features such as 

clawback and malus arrangements 
should be included;

•  share ownership should be 

encouraged across the executive team 
to ensure a long-term focus and 
alignment of interest with 
shareholders; and

•  pay structures should not reward 
behaviour that inappropriately 
increases the Company’s exposure  
to risks outside of the Company’s  
risk appetite.

Strix Group  Plc

43

We also assessed EPS performance over the 2018 financial year for the purposes of the 2017 LTIP award, as the award involves 
measuring EPS in the three individual financial years of 2017, 2018 and 2019. The specific target for the 2018 financial year was met. 
Full vesting of the 2017 award will now depend upon EPS performance in 2019 and the satisfaction of a TSR underpin linked to 
share price growth and dividend payments. In next year’s report we will confirm the level of vesting for the award as a whole.

Proposed application of the remuneration policy for 2019
For 2019 we intend to operate the remuneration policy in a similar manner to 2018. The basic salaries of the Executive Directors 
have been increased by 2%. The annual bonus scheme will again operate with targets based on PBT and free cash flow. For the 
LTIP, the grant to be made in 2019 will be based on the same range of EPS targets as applied to the 2018 grant. We believe that 
these targets remain appropriately challenging when taking into account expectations of the Company’s performance over the 
three-year performance period. 

Later in 2019 it will be two years since the listing on AIM. Now that Strix is established as a listed company, the Remuneration 
Committee intends to review the remuneration policy during the year. The conclusions of this review will be set out in next year’s 
Directors’ remuneration report.

Engagement with Shareholders
The Remuneration Committee would welcome any feedback from Shareholders on any matter to do with Directors’ remuneration; 
please contact me if you have any comments. 

In addition, in line with best practice we will present Shareholders with the opportunity to vote on this Directors’ remuneration 
report by way of a separate resolution at the forthcoming AGM. I hope that you will support the resolution. I will also be available  
at the AGM to answer any questions you may have.

Gary Lamb
Chairman of the Remuneration Committee

Directors’ remuneration policy
The objective of the remuneration policy for Executive Directors is to ensure remuneration incentivises and rewards the 
growth of shareholder value through full alignment with the Group’s strategy and with the interests of shareholders.

The total remuneration package is structured so that a significant proportion is linked to performance conditions measured 
over both the short and long term. A high proportion of the potential remuneration is paid in shares, thereby ensuring that 
executives have a strong ongoing alignment with shareholders through the Company’s share price performance.

When setting the levels of short-term and long-term variable remuneration and the balance of cash and share-based 
elements, consideration is given to obtaining the appropriate balance so as not to encourage unnecessary risk-taking, whilst 
ensuring that performance hurdles are suitably challenging.

In addition to the elements of remuneration set out in the table below and on the next page, Executive Directors are required 
to work towards meeting share ownership guidelines. Further details are provided on page 46.

Element

Purpose and link to strategy

Operation

Maximum opportunity

Base salary

To recruit and reward 
high-calibre executives 
for the role required.

Reviewed annually by the Committee, 
taking account of Group performance, 
individual performance, changes in 
responsibility and levels of increase for 
the workforce generally.

Reference is also made to comparator 
benchmarks from time to time.

The Committee considers the impact 
of any basic salary increase on the total 
remuneration package.

There is no prescribed maximum 
annual increase. The Committee is 
guided by movements in market rates, 
the performance of the business and 
the general salary increase for the 
broader employee population, but on 
occasions may need to take into 
account factors such as development 
in role, change in responsibility and/or 
specific retention issues.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Remuneration Committee report continued

44

Element

Benefits

Purpose and link to strategy

Operation

Maximum opportunity

To provide market-
competitive benefits and 
to help ensure the overall 
wellbeing of employees.

The Group typically provides:
•  car allowance
•  medical insurance
•  health insurance
•  cost-of-living allowance
•  other ancillary benefits, including 
relocation expenses (as required)

Executive Directors are also entitled  
to 25 days’ leave per annum.

Benefits provision is set at a level 
considered appropriate taking into 
account in a variety of factors, 
including market practice elsewhere.

Pension

To provide market-
competitive benefits and 
to assist post-retirement 
financial planning.

A Group contribution to a defined 
contribution pension scheme or 
provision of cash allowance in lieu  
of pension.

Up to 20% of basic salary.

Annual bonus 
scheme

To encourage and 
reward excellent 
performance over  
the course of the 
financial year.

Long-Term 
Incentive Plan 
(‘LTIP’)

To encourage and 
reward delivery of the 
Group’s long-term 
strategic objectives and 
provide alignment with 
shareholders through  
the use of share-based 
remuneration.

Non-
Executive 
Director fees

To attract and retain a 
high-calibre Chairman 
and Non-Executive 
Directors.

Annual bonus payments are based  
on performance against challenging 
targets linked to the Group’s strategic 
objectives.

Bonuses are currently paid in cash.  
The Remuneration Committee may 
review on an ongoing basis whether  
a proportion of the bonuses should  
be deferred into shares.

A recovery and withholding mechanism 
applies in the event of a material 
misstatement of the Group’s accounts 
and also for other defined reasons.

The Company makes annual awards  
of nil-cost options.

Awards are released subject to 
continued employment and satisfaction 
of challenging performance conditions 
measured over three years.

A recovery and withholding mechanism 
applies in the event of a material 
misstatement of the Group’s accounts 
and also for other defined reasons.

Fee levels are set as appropriate for  
the role and responsibility for each 
Non-Executive Director position and 
with reference to market levels in 
comparably sized public companies. 
Fees are paid in cash.

The Chairman is paid a single fee for all 
his responsibilities. Other Non-Executive 
Directors are also paid a single fee. 

Maximum annual opportunity of 100% 
of basic salary.

There is no formal individual limit within 
the LTIP rules. However, with effect from 
2018 the Remuneration Committee 
applies a limit of 100% of basic salary to 
grants made under the LTIP to Executive 
Directors. 

With effect from 2018, 25% of the award 
is payable for threshold performance.

In line with the LTIP rules, the Committee 
may decide to allow participants to 
receive dividend-equivalent payments.

There is no prescribed maximum 
annual increase. Any increases to fee 
levels are guided by movements in 
market rates and the general salary 
increase for the broader employee 
population. On occasion, however, fee 
increases may need to recognise, for 
example, change in responsibility and/
or time commitments.

Strix Group  Plc

45

Service contracts and payments for loss of office
The Remuneration Committee is responsible for approving the terms of the service contracts for Executive Directors and other 
senior executives. Directors’ service contracts are available for inspection at the Company’s registered office.

Mark Bartlett and Raudres Wong have both entered into two service agreements with the Company, one governed by the law  
of the Isle of Man and the other governed by the law of Hong Kong. 

The service agreements for Mark Bartlett and Raudres Wong are terminable on 12 months’ notice from either side. Other than 
payment of salary and benefits in lieu of notice, the Executive Directors’ service agreements do not provide for benefits upon 
termination of employment.

The Non-Executive Directors have entered into letters of appointment with the Company for an initial term of three years, unless 
terminated earlier by either party providing three months’ prior written notice.

Directors’ remuneration for 2018

Executive Directors
Mark Bartlett

Raudres Wong

Non-Executive Directors
Gary Lamb

Mark Kirkland

Date

Salary and fees 1 
£

Benefits 2 
£

Pension 
£

2018
2017

2018
2017

2018
2017

2018
2017

305
124

302 
102

70
32

45
21

61
25

2 
8

–
–

–
–

61
26

30
16

–
–

–
–

Annual bonus  

Long-term  
incentives 3  

£

–
49

–
45

–
–

–
–

£

–
–

–
–

–
–

–
–

Total  
£

427
224

334
171

70
32

45
21

1.  As disclosed in last year’s report, the 2018 basic salaries for the Executive Directors were £305,400 for Mark Bartlett and HKD 2,990,988 for Raudres Wong. For Raudres Wong, the 
2018 remuneration in the table above has been translated into Sterling using the year end exchange rate of GBP 1:HKD 9.9 (2017: GBP 1:HKD 10.6). For 2018, Gary Lamb received 
a fee of £70,000 for serving as Chairman of the Board and Non-Executive Director. Mark Kirkland received a fee of £45,000 for serving as Non-Executive Director.

2.  Mark Bartlett’s benefits include participation in the Company’s private medical insurance scheme, a car allowance and a cost-of-living allowance reflecting his residence in Hong 

Kong. Raudres Wong’s benefits include participation in the Company’s private medical insurance and permanent health insurance schemes. 

3.  No LTIPs vested in respect of performance in 2017 or 2018. For the LTIP award granted in 2017, the EPS performance conditions were met based on performance during 2017  

and 2018, but vesting of the award remains subject to the satisfaction of a Total Shareholder Return (‘TSR’) underpin which is assessed at the end of the three-year vesting period in 
2019 (as well as EPS performance in 2019).

4.  Remuneration for 2017 is disclosed in relation to the period from 8 August 2017 (the date of Admission) to 31 December 2017. 

Annual bonus scheme outcome for 2018
Executive Directors had an entitlement to an annual bonus up to a maximum opportunity of 100% of basic salary for 2018. 
Achievement of the bonus was based on performance conditions linked to achievement of challenging adjusted PBT and cash  
flow targets. Payment of the bonus required achievement of minimum adjusted PBT for 2018 of £29.1m, with the potential for  
the maximum award payable to be reduced by 50% if a separate free cash flow target of £23.2m was not met.

Although these targets were met, it was agreed that no bonus payments would be made to the Executive Directors in favour of  
a bonus payout to staff in the Group.

LTIP award granted in 2018
Executive Directors and other senior employees were granted an award of shares under the LTIP in November 2018. For the 
Executive Directors, the award was granted at a level of 100% of basic salary. The award will be subject to the achievement of 
performance conditions based on the Company’s EPS performance over the three financial years ending 31 December 2020,  
as set out below. 

Annual EPS growth to be achieved in the period ending 31 December 2020

Level of vesting

Below 3%
3%
Between 3% and 7%
7% or above

0%
25%
Vesting on a straight-line basis between 25% and 100%
100%

The awards are subject to malus and clawback provisions.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Remuneration Committee report continued

46

Performance under the LTIP award granted in 2017
As previously disclosed, the LTIP award granted shortly after Admission in August 2017 involves the assessment of EPS performance 
over the three financial years ending 31 December 2017, 31 December 2018 and 31 December 2019, with performance assessed 
individually in each of the three years. The specific EPS targets are set out below, and will be adjusted to exclude the impact of any 
acquisitions made since the date of the award. Awards cannot be exercised until 1 January 2020. Below-maximum performance in 
any individual year can be caught up on a cumulative basis over the three-year performance period.

Financial year ending

31 December 2017
31 December 2018
31 December 2019

EPS to be achieved

13.58p
14.86p
16.13p

The EPS targets for the financial years ended 31 December 2017 and 31 December 2018 have been met.

In addition to the EPS condition, a total shareholder return (‘TSR’) underpin must be met in order for the awards to vest. The TSR 
underpin requires: (a) the average share price over the final four weeks of the three-year performance period to be at least as high  
as the Admission price of 100p, and (b) actual dividends to be paid over the three-year performance period to be at least as high as 
those set out in the table below. 

Financial year ending

31 December 2017
31 December 2018
31 December 2019

Dividend paid

2.9p
7.0p
7.7p

Dividend equivalents are payable on vested awards. Malus and clawback provisions apply to the awards.

Directors’ participation in the LTIP
Details of the numbers of shares held by the Executive Directors under the LTIP are set out in the table below.

Name

Scheme Grant date

Mark Bartlett

Raudres Wong

LTIP 08 Aug 2017
LTIP 01 Nov 2018

LTIP 08 Aug 2017
LTIP 01 Nov 2018

Number of  
shares at 
31 December  
2017

3,800,000
–

1,900,000
–

Exercise  
price

Nil
Nil

Nil
Nil

Granted  
during year

–
208,417

–
191,870

Vested  
during  
the year

Lapsed  
during  
the year

Number of  
shares at 
31 December 
2018

End of  
performance  
period

Vesting date1

–
–

–
–

–
–

–
–

3,800,000 31 Dec 2019 1 Jan 2020
31 Dec 2020 1 Jan 2021
208,417

1,900,000 31 Dec 2019 1 Jan 2020
31 Dec 2020 1 Jan 2021
191,870

1.  These LTIP options cannot be exercised until the Remuneration Committee determines the performance conditions have been met, which is likely to be later than the vesting date.

Directors’ shareholding guidelines and share interests
To align their interests with shareholders, Executive Directors are required to work towards meeting specific shareholding guidelines. 
These guidelines require the Directors to retain at least 50% of the net of taxes gain arising from any shares vesting or acquired 
under the LTIP until such time as the share ownership target has been met. The guidelines require the CEO to build a holding 
equivalent in value to 200% of basic salary, and the CFO to build a holding equivalent in value to 150% of basic salary.

The Chairman and Non-Executive Directors are encouraged to hold shares in the Company but are not subject to a formal 
shareholding guideline. Details of the Directors’ interests in shares are shown in the table below:

Directors

Mark Bartlett
Raudres Wong 2
Gary Lamb
Mark Kirkland

1.  Based on the year end share price of £1.420.
2.  Shares held in the name of her husband, Wing Yip Fong.

Beneficially owned at 
31 December 2018

% shareholding guideline achieved at 
31 December 2018 as a % of basic salary 1

300,000
300,000
500,000
–

140%
141%
n/a
n/a

Strix Group  Plc

47

Application of the remuneration policy for 2019
Basic salaries
The Remuneration Committee has reviewed the basic salaries of the Executive Directors and has determined that a 2% increase will 
apply from 1 January 2019, in line with the average level of increase for the wider employee population. The new salary levels are 
set out in the table below.

Director

Mark Bartlett
Raudres Wong1

1.  Salary set and paid in Hong Kong Dollars.

Salary with effect from 
1 January 2018

Salary with effect from 
1 January 2019

£305,400
 HKD2,990,988

£311,508 
HKD3,050,808 

%  

increase

2%
2%

Annual bonus scheme
The annual bonus scheme will continue to operate in a similar fashion to the scheme in place for 2018 and will involve the 
assessment of performance against a PBT target. PBT remains a key measure of profitability for Strix. In addition, if a separate free 
cash flow target is not met, then the maximum award payable will be reduced by 50%. 

The specific bonus targets are considered commercially confidential at this stage but will be disclosed in the 2019 Directors’ 
remuneration report, alongside details of performance against the targets.

The maximum annual bonus opportunity for 2019 will be 100% of basic salary, payable in cash.

LTIP
The Committee intends to grant LTIP awards over shares with a value equivalent to 100% of basic salary for the Executive Directors. 
The awards will be subject to the achievement of performance conditions based on the Company’s EPS performance over the 
three financial years ending 31 December 2021, and the awards will only vest at the end of this period. The performance targets to 
be used are set out below.

Annual EPS growth to be achieved in the period ending 31 December 2020

Level of vesting

Below 3%
3%
Between 3% and 7%
7% or above

0%
25%
Vesting on a straight-line basis between 25% and 100%
100%

The above growth targets are the same as were applied to the LTIP award granted in 2018. The Committee believes that the targets 
remain appropriately stretching when taking into account expectations of the Company’s performance over the three-year period.

A payment equivalent to the value of the dividend paid over the vesting period will also be payable at the time of vesting. 

Chairman and Non-Executive Directors
The fees for the Chairman and the Non-Executive Directors have not been increased for 2019. Gary Lamb will continue to receive a 
fee of £70,000 per annum for serving as Chairman of the Board and Non-Executive Director. Mark Kirkland will continue to receive 
a fee of £45,000 for serving as a Non-Executive Director.

This report was approved by the Board of Directors and signed on its behalf by:

Gary Lamb
Chairman of the Remuneration Committee

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
Strix Group Plc 

48

Directors’ report

The Directors present their report 
together with the audited financial 
statements of the Group for the year 
ended 31 December 2018.

Results and dividends 
The Group recorded revenue in the year 
of £93.8m (2017: £91.3m) and a profit 
after tax of £23.2m (2017: £24.6m).

Principal activities of the Group 
The principal activities of Strix Group Plc 
and its subsidiaries (together ‘the Group’) 
are the design, manufacture and supply 
of kettle safety controls and other 
components and devices involving water 
heating and temperature control, steam 
management and water filtration.

Business review and future 
developments
The Group has delivered another year of 
growth and profitability as a result of its 
global presence and stable business 
model, despite the effects of Brexit, US/
China trade tensions and other geo-
political factors. In addition, net debt 
since IPO has decreased to £27.5m (2017: 
£45.9m) due to the quality of our revenue 
generation. We also took actions in 2018 
to maintain our position as the global 
leader in our core markets, whilst 
positioning Strix for continued growth 
into the future.

2017 Group reorganisation
The prior year Group financial statements 
were prepared under the capital 
reorganisation accounting principles 
because the transaction under which the 
Company became the holding company 
of Sula Limited (‘Sula’ and the ‘Sula Group’) 
was a Group reorganisation with no 
change in the ultimate ownership of the 
Sula Group. All the shareholdings in Sula 
were exchanged via a share-for-share 
transfer on 8 August 2017. The Company 
did not actively trade at that time.

The results of the application of the 
Group reorganisation was to present the 
financial statements as if the Company 
had always owned the Sula Group.  
The Group reorganisation is more fully 
described in note 28.

The Directors recommend a final 
dividend for the year of 4.7p per share 
which, if approved at the Annual General 
Meeting (‘AGM’) on 23 May 2019, will be 
payable on 3 June 2019 to Shareholders 
who are on the register at 10 May 2019 
and the shares will trade ex-dividend from 
9 May 2019. Together with the interim 
dividend paid during the year of 2.3p per 
share, this will result in a total dividend  
of 7.0p per share amounting to £13.3m.

Financial risk management
Information relating to the financial risks 
of the Group have been included within 
note 21, ‘Financial risk management’. 

Directors and their interests
The Directors of the Company who were 
in office during the year and up to the 
date of signing the Group financial 
statements were:
•  Mark Bartlett 
•  Mark Kirkland 
•  Gary Lamb 
•  Raudres Wong 

Mark Bartlett will retire by rotation in 
accordance with the Company’s 
Memorandum and Articles of 
Association and will be proposed for 
re-election at the AGM on 23 May 2019. 
The Directors who held office during the 
year and as at 31 December 2018 had the 
following interests in the number of 
ordinary shares of the Company:

Name of Director

2018

2017

Mark Bartlett
Mark Kirkland
Gary Lamb
Raudres Wong

300,000
–
500,000
300,000

300,000
–
500,000
300,000

In addition to the interests in ordinary 
shares shown above, the Group operates 
a performance share plan (‘the LTIP’) for 
senior executives, under which certain 
Directors have been granted conditional 
share awards. Subject to achieving 
performance targets, the maximum 
number of ordinary shares which could 
be issued to Directors in the future under 
such awards at 31 December 2018 (see 
note 22) is shown below:

2018

2017

Mark Bartlett
Raudres Wong

4,008,417 3,800,000
2,091,870 1,900,000

The market price of the Company’s 
shares at the end of the financial year 
was 142.0p (2017: 146.8p) and the range 
of market prices in the year was 
between 123.2p and 174.6p (2017: 
between 127.0p and 146.8p).

No changes took place in the interests 
of Directors between 31 December 2018 
and the date of signing the Group 
financial statements. 

Directors’ indemnities  
and insurance
The Articles permit the Board to grant 
the Directors indemnities in relation to 
their duties as Directors, including 
third-party indemnity provisions 
(within the meaning of the Isle of Man 
Companies Act 2006) in respect of  
any liabilities incurred by them in 
connection with any negligence, 
default, breach of duty or breach of trust 
in relation to the Company. Deeds of 
indemnity have been granted to each 
Director, but do not cover criminal  
acts. Directors’ and Officers’ liability 
insurance cover is in place at the date of 
this report. The Board remains satisfied 
that an appropriate level of cover is in 
place and a review of the levels of cover 
takes place on an annual basis.

 
Strix Group  Plc

49

Going concern 
After making appropriate enquiries, the 
Directors have a reasonable expectation 
that the Company and the Group have 
adequate resources to continue in 
operational existence for the foreseeable 
future and for at least one year from the 
date of issue of these Group financial 
statements. As a result the Directors 
continue to adopt the going concern 
basis in preparing the Group financial 
statements. 

Further details are provided in note 2  
of the financial statements. 

Independent auditor
The auditor, PricewaterhouseCoopers 
LLC, has indicated its willingness to 
continue in office and a resolution 
concerning reappointment will be 
proposed at the AGM.

On behalf of the Board

Raudres Wong
Director
20 March 2019

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Strix Group Plc 

50

Statement of Directors’ 
responsibilities in respect of  
the financial statements

For the year ended 31 December 2018

The Directors are responsible for preparing the Annual report and the financial statements in accordance with applicable law 
and regulations. The Directors have elected to prepare the Group financial statements in accordance with International 
Financial Reporting Standards (‘IFRSs’) as adopted by the European Union.

In preparing the financial statements, the Directors are responsible for:
•  selecting suitable accounting policies and applying them consistently;
•  stating whether IFRSs as adopted by the European Union have been followed, subject to any material departures disclosed  

and explained in the financial statements;

•  making judgements and estimates that are reasonable and prudent;
•  preparing the financial statements on the going concern basis unless it is inappropriate to presume that the Company will 

continue in business; and

•  preparing financial statements which give a true and fair view of the state of affairs of the Group and of the profit or loss of  

the Group for that period. 

The Directors are responsible for keeping proper accounting records that are sufficient to show and explain the Group’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Group. They are also responsible 
for safeguarding the assets of the Group and hence for taking reasonable steps for the prevention and detection of fraud and 
other irregularities.

Raudres Wong
Director
20 March 2019

Strix Group  Plc

51

Independent 
auditor’s report

To the members of Strix Group Plc

Our opinion
In our opinion the consolidated financial statements give a true and fair view of the consolidated financial position of Strix Group Plc 
(the ‘Company’) and its subsidiaries (together the ‘Group’) as at 31 December 2018 and of its consolidated financial performance 
and its consolidated cash flows for the year then ended in accordance with International Financial Reporting Standards as adopted 
by the European Union.

What we have audited
Strix Group Plc’s consolidated financial statements (the ‘financial statements’) comprise:
•  the consolidated balance sheet as at 31 December 2018;
•  the consolidated statement of comprehensive income for the year then ended;
•  the consolidated statement of changes in equity for the year then ended; 
•  the consolidated cash flow statement for the year then ended; and
•  the notes to the consolidated financial statements, which include a summary of significant accounting policies.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (‘ISAs’). Our responsibilities under those standards 
are further described in the ‘Auditor’s responsibilities for the audit of the financial statements’ section of our report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We are independent of the Group in accordance with the International Ethics Standards Board for Accountants’ Code of Ethics for 
Professional Accountants (‘IESBA Code’). We have fulfilled our other ethical responsibilities in accordance with the IESBA Code. 

Our audit approach
Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period. These matters were addressed in the context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 

Key audit matter 

How our audit addressed the key audit matter

Going concern
Refer to the Directors’ report, note 2 and note 3 to the financial 
statements.

Going concern is considered to be a key area of focus as the 
Group continues to be in a net liability position having entered 
into a rolling credit facility (‘RCF’) in 2017 as part of the Group’s 
restructuring and the Company’s listing on AIM in 2017.

In this area our procedures included:
•  reviewing management’s going concern assessment 
including budget and cash flow forecasts through to 
31 December 2021;

•  obtaining support for the management assumption used in 
the budget and cash flow forecasts, and comparing actual 
results to prior estimates for reasonableness;

•  recalculation of the loan covenants at year end to ensure that 

The Group has continued to generate profits and cash inflows in 
2018 which it has used in part to make debt repayments.

the Group had not exceeded the thresholds;

•  reviewing the Group’s ability to meet its loan covenants 

pertaining to the RCF; and

•  reviewing Board minutes during the year and post-year end to 
identify any issues that may indicate the inability of the Group 
to continue as a going concern.

Based on our work we have concluded that the Directors’ use  
of the going concern basis in preparing the financial statements 
is appropriate.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Independent Auditor’s report continued

52

Revenue recognition
Refer to note 2, note 3 and note 7 to the financial statements.
Fraud risk – Revenue recognition through inappropriate manual 
journal entries.

The Directors and management participate in reward and 
incentive schemes, including share-based payment programmes 
that may place pressure on the Directors and management to 
manipulate revenue recognition.

There is a risk that management may override controls to 
intentionally misstate revenue transactions by recording fictitious 
revenue transactions through inappropriate manual journal 
entries.

Our audit work included, but was not restricted to:
•  obtaining a detailed understanding of the standard flows  

of transactions for each revenue stream;

•  employing data analytics tools to trace revenue transactions 
to cash receipts; and to identify transactions which did not 
follow the standard flows, which were verified to originating 
documentation to confirm that the entries were valid;
•  considering the stated accounting policy in respect of 
revenue recognition and whether it is compliant with 
International Financial Reporting Standard (‘IFRS’) 15 ‘Revenue 
from contracts with customers’;

•  testing significant controls around sales process, including  
the automated generation of invoices and packing lists, and 
approval of changes to standing data; and

•  testing revenue cut-off around the year end by selecting a 
sample of transactions from either side of the year end to 
supporting documentation, as well as reviewing post-year end 
credit notes issued for indications of revenue manipulation.

Based on our work we did not identify any evidence of 
inappropriate management override in respect of the amount  
of revenue recorded through inappropriate journal entries.

Other information
The other information comprises all of the information in the Annual report and accounts other than the financial statements and 
our auditor’s report thereon. The Directors are responsible for the other information.

Our opinion on the financial statements does not cover the other information and we do not express any form of assurance 
conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information identified above and, in 
doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained 
in the audit, or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there is a 
material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the Directors for the financial statements
The Directors are responsible for the preparation of the financial statements that give a true and fair view in accordance with 
International Financial Reporting Standards as adopted by the European Union and Isle of Man law, and for such internal control as 
the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so.

The Directors are responsible for overseeing the Group’s financial reporting process.

Strix Group  Plc

53

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance  
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
As part of an audit in accordance with ISAs, we exercise professional judgement and maintain professional scepticism throughout 
the audit. We also:
• 

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and 
perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide  
a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting 
from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate  

in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control.

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related 

disclosures made by the Directors.

•  Conclude on the appropriateness of the Directors’ use of the going concern basis of accounting and, based on the audit 

evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on  
the Group’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw 
attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to 
modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, 
future events or conditions may cause the Group to cease to continue as a going concern. For example, the terms on which  
the United Kingdom may withdraw from the European Union, which is currently due to occur on 29 March 2019, are not clear, 
and it is difficult to evaluate all of the potential implications on the Group and the wider economy. 

•  Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether  

the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within  

the Group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision  
and performance of the Group audit. We remain solely responsible for our audit opinion. 

We communicate with the Directors regarding, among other matters, the planned scope and timing of the audit and significant 
audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide the Directors with a statement that we have complied with relevant ethical requirements regarding independence, 
and to communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, 
and, where applicable, related safeguards. 

From the matters communicated with the Directors, we determine those matters that were of most significance in the audit of the 
financial statements of the current period and are therefore the key audit matters. We describe these matters in our auditor’s report 
unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we determine that 
a matter should not be communicated in our report because the adverse consequences of doing so would reasonably be expected 
to outweigh the public interest benefits of such communication.

This report, including the opinion, has been prepared for and only for the Company’s members as a body in accordance with  
our engagement letter dated 16 August 2018 and for no other purpose. We do not, in giving this opinion, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come  
save where expressly agreed by our prior consent in writing.

Nicholas Halsall
For and on behalf of PricewaterhouseCoopers LLC
Chartered Accountants
Douglas, Isle of Man
20 March 2019

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

54

Consolidated statement of 
comprehensive income

For the year ended 31 December 2018

Revenue

Cost of sales – before exceptional items
Cost of sales – exceptional items

Cost of sales

Gross profit
Distribution costs

Administrative expenses – before exceptional items
Administrative expenses – exceptional items

Administrative expenses
Other operating income

Operating profit
Analysed as:

Adjusted EBITDA1
Amortisation 
Depreciation
Other exceptional items

Operating profit

Finance costs
Finance income

Profit before taxation
Income tax expense

Profit for the year 

Other comprehensive income/(expense)
Items that will never be reclassified to profit or loss:
Re-measurement of pension scheme obligations

Total comprehensive income for the year

Earnings per share (pence)
Basic
Diluted

Note

7

6

6

11
12
6

8

9

2018
£000s

93,769

(54,851)
–

(54,851)

38,918
(5,344)

(3,083)
(5,072)

(8,155)
370

25,789

36,351
(2,292)
(3,198)
(5,072)

25,789

(1,672)
17

24,134
(947)

23,187

2017
£000s

91,263

(54,071)
(23)

(54,094)

37,169
(5,790)

(2,682)
(2,862)

(5,544)
342

26,177

35,117
(3,032)
(3,023)
(2,885)

26,177

(764)
6

25,419
(787)

24,632

5(c)

19

(8)

23,206

24,624

10
10

12.2
11.6

13.0
12.7

1.   Adjusted EBITDA, which is defined as earnings before finance costs, tax, depreciation, amortisation, and exceptional items, is a non-GAAP metric used by management and is not 

an IFRS disclosure.

The notes on pages 58 to 81 form part of these Group financial statements.

Consolidated  
balance sheet

As at 31 December 2018

Strix Group  Plc

55

Note

2018
£000s

2017
£000s

11
12

14
15
16

23
22

17
17

18
5(c)

4,804
11,093

15,897

10,518
7,254
13,521

31,293

47,190

1,900
6,904
(21,180)

(12,376)

16,824
1,575

18,399

41,000
167

41,167

59,566

47,190

5,179
9,378

14,557

9,165
7,195
10,111

26,471

41,028

1,900
2,042
(36,406)

(32,464)

16,164
1,103

17,267

56,000
225

56,225

73,492

41,028

ASSETS
Non-current assets
Intangible assets
Property, plant and equipment

Total non-current assets

Current assets
Inventories 
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

EQUITY AND LIABILITIES
Equity
Share capital
Share based payment reserve
Retained deficit

Total deficit

Current liabilities
Trade and other payables
Current income tax liabilities

Total current liabilities

Non-current liabilities
Borrowings
Post-employment benefits

Total non-current liabilities

Total liabilities

Total equity and liabilities

The Group financial statements on pages 54 to 81 were approved and authorised for issue by the Board of Directors on 20 March 
2019 and were signed on its behalf by:

Mark Bartlett 
Director  

Raudres Wong
Director

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
 
 
Strix Group Plc 

56

Consolidated statement  
of changes in equity

For the year ended 31 December 2018

Share
capital
£000s

Share-based 
payment reserve
£000s

Other 
reserves
£000s

Retained (deficit)/
earnings
£000s

Total 
(deficit)/equity
£000s

Balance at 1 January 2017 
Profit for the year
Other comprehensive expense

Total comprehensive income for the year 

Transactions with owners recognised directly in equity:

Dividends paid (note 24)
Share-based payment transactions (note 22)
Group reorganisation (note 28)
Issue of shares (note 23)
Capital reduction (note 28)

Total transactions with owners recognised directly  

in equity

Balance at 31 December 2017 

Balance at 1 January 2018 

Profit for the year
Other comprehensive income

Total comprehensive income for the year

Transactions with owners recognised directly in equity:

Dividends paid (note 24)
Share-based payment transactions (note 22)

Total transactions with owners recognised directly 

in equity

2
–
–

–

–
–
–
1,900
(2)

1,898

1,900

1,900

–
–

–

–
–

–

Balance at 31 December 2018

1,900

The notes on pages 58 to 81 form part of these Group financial statements.

–
–
–

–

–
2,042
–
–
–

2,042

2,042

2,042

–
–

–

–
4,862

4,862

6,904

1,793
–
–

–

–
–
190,000
188,100
(379,893)

248,499
24,632
(8)

24,624

(1,900)
–
(673,707)
(13,817)
379,895

250,294
24,632
(8)

24,624

(1,900)
2,042
(483,707)
176,183
–

(1,793)

(309,529)

(307,382)

–

–

–
–

–

–
–

–

–

(36,406)

(32,464)

(36,406)

(32,464)

23,187
19

23,206

23,187
19

23,206

(7,980)
–

(7,980)
4,862

(7,980)

(3,118)

(21,180)

(12,376)

Strix Group  Plc

57

Consolidated  
cash flow statement

For the year ended 31 December 2018

Cash flows from operating activities
Cash generated from operations
Tax paid

Net cash generated from operating activities

Cash flows from investing activities
Purchase of property, plant and equipment
Capitalised development costs
Purchase of software
Proceeds on sale of property, plant and equipment
Finance income

Net cash used in investing activities

Cash flows from financing activities
Transactions with former group company related parties
Proceeds of borrowings
Repayments of borrowings
Net proceeds from issuance of shares
Transaction costs related to borrowings
Dividends paid 
Finance costs paid

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Effects of foreign exchange on cash and cash equivalents

Cash and cash equivalents at the end of the year

The notes on pages 58 to 81 form part of these Group financial statements.

Note

25

11
11

27, 28
18
18
28
18
24

25

2018
£000s

2017
£000s

35,431
(475)

34,956

(5,703)
(1,849)
(68)
135
17

(7,468)

–
–
(15,000)
–
–
(7,980)
(1,305)

(24,285)

3,203
10,111
207

13,521

34,348
(527)

33,821

(4,013)
(1,688)
(291)
10
6

(5,976)

(257,457)
60,774
(4,774)
176,183
(822)
(1,900)
(464)

(28,460)

(615)
10,959
(233)

10,111

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

58

Notes to the consolidated  
financial statements

For the year ended 31 December 2018

1.  General information
Strix Group Plc (‘the Company’) was incorporated and registered in the Isle of Man on 12 July 2017 as a company limited by shares 
under the Isle of Man Companies Act 2006 with the name Steam Plc and with the registered number 014963V. The Company 
changed its name to Strix Group Plc on 24 July 2017. The address of its registered office is Forrest House, Ronaldsway, Isle of Man, 
IM9 2RG. 

The Company’s shares were admitted to trading on AIM, a market operated by the London Stock Exchange on 8 August 2017.

The principal activities of Strix Group Plc and its subsidiaries (together ‘the Group’) are the design, manufacture and supply of kettle 
safety controls and other components and devices involving water heating and temperature control, steam management and 
water filtration. 

2.  Principal accounting policies
The Group’s principal accounting policies, all of which have been applied consistently to all of the years presented, are set 
out below.

Basis of preparation
The Group financial statements have been prepared in accordance with International Financial Reporting Standards (‘IFRS’) and 
International Financial Reporting Standards Interpretation Committee (‘IFRS IC’) interpretations as adopted by the European Union. 
The Group financial statements have been prepared on the going concern basis and on the historical cost convention.

The preparation of Group financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It 
also requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving 
a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the consolidated financial 
statements, are disclosed in note 3. 

Group reorganisation 
The Group financial statements for the comparative year were prepared under the capital reorganisation accounting principles 
because the transaction under which the Company became the holding company of Sula Limited (‘Sula’ and the ‘Sula Group’) was  
a Group reorganisation with no change in the ultimate ownership of the Sula Group. All the shareholdings in Sula were exchanged 
via a share-for-share transfer on 8 August 2017. The Company did not actively trade at that time.

There is currently no specific guidance on accounting for group reorganisations such as the transaction which took place in 2017 
under IFRSs. In the absence of specific guidance, entities should select an appropriate accounting policy and IFRS permits the 
consideration of pronouncements of other standard-setting bodies. The Directors took the view that the most appropriate way  
to account for this in line with IFRS was to deem the share-for-share exchange with Sula Group as a Group reorganisation for 2017. 
The result of the application of the Group reorganisation was to present the comparative financial statements as if the Company 
had always owned the Sula Group. The Group reorganisation is explained in more detail in note 28.

The Group reorganisation, which was scoped out of IFRS 3, was therefore accounted for using capital reorganisation accounting 
principles resulting in the following effects:
(a) the net assets were combined using existing book values, with adjustments made as necessary to ensure that the same 

accounting policies were applied to the calculation of the net assets of the entities which were part of the Group reorganisation;

(b) no amount was recognised as consideration for goodwill or negative goodwill;
(c) the consolidated statement of comprehensive income included the profits or losses of each company for the entire period, 

regardless of the date of the reorganisation; and

(d) the retained earnings reserve included the cumulative results of each company, regardless of the date of the reorganisation.

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Group and all of its subsidiary undertakings.  
The financial statements of all Group companies are adjusted, where necessary, to ensure the use of consistent accounting policies. 
Acquisitions are accounted for under the acquisition method from the date control passed to the Group. On acquisition, the assets 
and liabilities of a subsidiary are measured at their fair values. Any excess of the cost of acquisition over the fair values of the 
identifiable net assets acquired is recognised as goodwill.

Strix Group  Plc

59

Subsidiary undertakings which were part of the Group reorganisation are treated as if they have always been a member of the 
Group. Any difference between the nominal value of the shares acquired by the Company and those issued by the Company  
to acquire them is taken to retained earnings.

Subsidiaries 
Subsidiaries are entities controlled by the Group. Control exists when the Group is exposed to or has the rights to variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. 

Transactions eliminated on consolidation 
Intra-Group balances, and any gains and losses or income and expenses arising from intra-Group transactions, are eliminated  
in preparing the Group financial statements.

Going concern
These Group financial statements have been prepared on the going concern basis.

The Directors acknowledge that the Group is in a net liability position, as a consequence of the Group reorganisation and admission 
to AIM which occurred during 2017, and the distribution made to the former shareholders. As a consequence, the Directors have 
made additional enquiries to assess the appropriateness of continuing to adopt the going concern basis. In making this assessment 
they have considered: 
•  the strong historic trading performance of the Company and the Group;
•  budgets and cash flow forecasts for the period to December 2021;
•  the current financial position of the Group, including its cash and cash equivalents balances of £13.5m;
•  the availability of further funding should this be required (including the headroom of £12.0m on the revolving credit facility  

and the access to the AIM market afforded by the Company’s admission to AIM);

•  the low liquidity risk the Group is exposed to; and
•  the fact that the Group operates within a sector that is experiencing relatively stable demand for its products.

Based on these considerations, the Directors have concluded that there is a reasonable expectation that the Company and the 
Group have adequate resources to continue in operational existence for the foreseeable future. As a result, the Directors continue 
to adopt the going concern basis of accounting in preparing the annual financial statements.

New standards, amendments and interpretations
No new standards, amendments or interpretations, effective for the first time for the financial year beginning on or after 1 January 
2018, have had a material impact on the Group.

IFRS 9 ‘Financial instruments’
IFRS 9 was effective for Strix Group Plc from 1 January 2018. It is applicable to financial assets and financial liabilities and covers the 
classification, measurement, impairment and de-recognition of financial assets and liabilities together with a new hedge accounting 
model. Given the nature of the Group’s operations, IFRS 9 has not had a material impact.

IFRS 15 ‘Revenue from Contracts with Customers’
IFRS 15 was effective for Strix Group Plc from 1 January 2018. IFRS 15 sets out the requirements for recognising revenue and costs 
from contracts with customers and includes extensive disclosure requirements. The standard requires entities to apportion revenue 
earned from contracts to individual promises, or performance obligations, on a relatively stand-alone selling price basis, based on  
a five-step model. 

Having completed a review, a small portion of contracts, making up less than 1% of Group revenue, were re-documented and 
re-issued in order to continue to apply our historic accounting treatment under IFRS 15. There were no material impacts of applying 
IFRS 15.

Standards, amendments and interpretations which are not effective or early adopted
At the date of approval of the Group financial statements, the only new standard and interpretations which is relevant to the Group 
but has not been applied in these financial statements is IFRS 16 – Leases.

IFRS 16 ‘Leases’
IFRS 16 was published in January 2016 and is effective for Strix Group Plc from 1 January 2019, replacing IAS 17 ‘Leases’. The Group 
has not early-adopted the standard and so transition to IFRS 16 has taken place on 1 January 2019. Results in the 2019 financial  
year will be IFRS 16 compliant, with the first Annual report published in accordance with IFRS 16 being the 31 December 2019 
report. The standard requires lessees to recognise assets and liabilities for all leases unless the lease term is 12 months or less,  
or the underlying asset is of low value. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

60

2.  Principal accounting policies continued
The Group has chosen to adopt the modified retrospective approach on transition. The impact on the Group’s financial results  
as at 1 January 2019 is: 
•  Total assets have increased by £3.4m, as leased assets which are currently accounted for off balance sheet (i.e. classified as 

operating leases under IAS 17) will be recognised as a ‘right-of-use’ asset on the balance sheet, which represents the right to use 
the underlying leased asset. The Group only has leases which are above the low value threshold relating to land and buildings  
in relation to the sites in the Isle of Man, United Kingdom, Hong Kong and China. 

•  Debt has increased by £3.7m, as liabilities relating to existing operating leases have been recognised which represents the 

obligation to make future lease payments. The increase in total debt has impacted on the Group’s gearing ratios, although for  
the purposes of the revolving credit facility disclosed in note 18, the ratio is not affected as the agreement specifies that changes 
in accounting standards should be ignored. 

•  An adjustment to equity of £0.3m on transition has been recognised, decreasing the opening retained earnings balance on 

1 January 2019. 

•  Operating lease expenditure has been reclassified and split between depreciation and finance costs. As a consequence of this, 
reported EBITDA will increase in 2019 versus the IAS 17 equivalent result by c.£1.0m. To offset this, depreciation will increase  
by c.£0.9m and finance costs will increase by c.£0.1m to leave a neutral profit after tax result.

Foreign currency translation 
Functional and presentational currency
Items included in the financial information of each of the Group’s entities are measured using the currency of the primary 
economic environment in which the entity operates (‘the functional currency’). The functional currency of the Company, and  
all entities within the Group with the exception of Strix Hong Kong, is Sterling. This is also the Group’s presentational currency.  
The functional currency of Strix Hong Kong is the Hong Kong Dollar.

Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at  
year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the consolidated 
statement of comprehensive income within cost of sales.

Group companies 
The results and financial position of Strix Hong Kong are translated into the presentation currency as follows:
•  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet,  

• 

or at historic rates for certain line items;
income and expenses for each statement of comprehensive income presented are translated at average exchange rates (unless 
this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates, in which case 
income and expenses are translated at the dates of the transactions); and

•  all resulting exchange differences are recognised in the consolidated statement of comprehensive income.

Property, plant and equipment 
Initial recognition and measurement
Items of property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Cost includes  
the original purchase price of the asset and the costs attributable to bringing the asset to its working condition for its intended  
use. When parts of an item of property, plant and equipment have different useful lives, the components are accounted for as  
separate items. 

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when it is 
probable that future economic benefits associated with the item will flow to the Group and the cost of the item can be measured 
reliably. The carrying value of the replaced part is derecognised. All other repairs and maintenance are charged to profit or loss 
during the reporting period in which they are incurred.

Subsequent measurement
Depreciation is calculated using the straight-line method to allocate the cost of the assets, net of any residual values, over their 
estimated useful lives as follows:
•  Plant and machinery 
•  Fixtures, fittings and equipment 
•  Motor vehicles   
•  Production tools 

3 – 10 years
2 – 5 years
3 – 5 years
1 – 5 years

The Group manufactures some of its production tools and equipment. The costs of construction are included within a separate 
category within property, plant and equipment (‘assets under construction’) until the tools and equipment are ready for use at which 
point the costs are transferred to the relevant asset category and depreciated. Any items that are scrapped are written off to the 
consolidated statement of comprehensive income.

 
 
 
 
 
 
 
Strix Group  Plc

61

Fixtures, fittings and other equipment includes computer hardware.

The assets’ residual values and useful lives are reviewed at the end of each reporting period.

Derecognition
Property, plant and equipment assets are derecognised on disposal, or when no future economic benefits are expected from use  
or disposal. Gains or losses arising from derecognition of property, plant and equipment, measured as the difference between net 
disposal proceeds and the carrying amount of the asset, are recognised in the consolidated statement of comprehensive income 
on derecognition.

Impairment
Tangible assets that are subject to depreciation are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value 
in use. 

Intangible assets 
Initial recognition and measurement
The Group’s intangible assets relate to capitalised development costs and computer software. Capitalised development costs are 
recorded as intangible assets and amortised from the point at which the asset is ready for use. Internal costs that are incurred during 
the development of significant and separately identifiable new products and manufacturing techniques for use in the business are 
capitalised when the following criteria are met:
• 
•  management intends to complete the project and use or sell it;
• 
•  adequate technical financial and other resources to complete the project and to use or sell the project output are available; and
•  expenditure attributable to the project during its development can be reliably measured.

it can be demonstrated how the project will develop probable future economic benefits;

it is technically feasible to complete the project so that it will be available for use;

Capitalised development costs include employee, travel and patent application costs. Internal costs that are capitalised are limited  
to incremental costs specific to the project. 

Computer software is only capitalised when it is probable that future economic benefits associated with the software will flow to  
the Group, and the cost of the software can be measured reliably. Computer software that is integral to an item of property, plant 
and equipment is included as part of the cost of the asset recognised in property, plant and equipment. 

The costs of renewing and maintaining patents are expensed in the consolidated statement of comprehensive income as they a 
re incurred, unless they qualify for capitalisation as development costs. Other development expenditures that do not meet these 
criteria are recognised as an expense as incurred. 

Subsequent measurement
The Group amortises intangible assets with a limited useful life using the straight-line method over the following periods:
•  Capitalised development costs 
•  Technology and software 

2 – 5 years
2 – 10 years

Amortisation is charged to the consolidated statement of comprehensive income on a straight-line basis over the estimated  
useful lives above.

Derecognition
Intangible assets are derecognised on disposal, or when no future economic benefits are expected from use or disposal. Gains  
or losses arising from derecognition of intangible assets, measured as the difference between the net disposal proceeds and the 
carrying amount of the asset, and are recognised in the consolidated statement of comprehensive income when the asset 
is derecognised.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

62

2.  Principal accounting policies continued
Impairment
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash 
flows (cash-generating units). 

Intangible assets that are subject to amortisation are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. 

Leases
Leases in which a significant portion of the risks and rewards of ownership are not transferred to the Group as lessee are classified 
as operating leases. Payments made under operating leases are charged to the consolidated statement of comprehensive income 
on a straight-line basis over the life of the lease. Costs incurred relating to operating leases are disclosed in note 6.

Leases under which the Group assumes substantially all the risks and rewards of ownership of an asset are classified as finance 
leases. The Group does not have any material finance leases. From 1 January 2019, the Group will apply IFRS 16. 

Financial assets and financial liabilities
The Group has elected not to restate comparative information as a consequence of the application of IFRS 9 as the amounts 
involved are immaterial. As a result, the comparative information provided continues to be accounted for in accordance with the 
Group’s previous accounting policy, which is set out below, together with the accounting policies applied from 1 January 2018.

Financial assets – applied until 31 December 2017
Classification
The Group classifies its financial assets as loans and receivables. Management determines the classification of its financial assets  
at initial recognition.

Loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that arise principally through the 
provision of services to customers. They are initially recognised at fair value, and are subsequently stated at amortised cost using  
the effective interest method. They are included in current assets, except for maturities greater than 12 months after the end of the 
reporting period. Loans and receivables comprise cash and cash equivalents and trade and other receivables (excluding 
prepayments). Trade and other receivables relate mainly to the sale of products to trade customers.

Impairment of financial assets 
Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the 
counterparty or default or significant delay in payment) that the Group will be unable to collect all of the amounts due under the 
terms receivable. The amount of any such provision is the difference between the net carrying amount and the present value of  
the future expected cash flows (excluding future credit losses that have not been incurred) associated with the impaired receivable, 
discounted at the financial asset’s original effective interest rate.

For trade receivables, which are reported net, such provisions are recorded in a separate provision account with the loss being 
recognised within cost of sales in the consolidated statement of comprehensive income. On confirmation that the trade receivable 
will not be collectable, the gross carrying value of the asset is written off against the associated provision.

If, in a subsequent period, the amount of the impairment loss decreases and the decrease can be related objectively to an event 
occurring after the impairment was recognised (such as an improvement in the credit rating of a debtor), the reversal of the 
previous impairment loss is recognised in the consolidated statement of comprehensive income.

Financial assets – applied from 1 January 2018
Classification
The Group classifies its financial assets as financial assets held at amortised cost. Management determines the classification of its 
financial assets at initial recognition.

The Group classifies its financial assets as at amortised cost only if both of the following criteria are met:
•  the asset is held within a business model whose objective is to collect the contractual cash flows; and
•  the contractual terms give rise to cash flows that are solely payments of principal and interest.

Financial assets held at amortised cost are initially recognised at fair value, and are subsequently stated at amortised cost using the 
effective interest method. Financial assets at amortised cost comprise cash and cash equivalents and trade and other receivables 
(excluding prepayments and the advance purchase of commodities). Trade receivables are amounts due from customers for 
products sold performed in the ordinary course of business. They are due for settlement either on a cash in advance basis, or 
generally within 45 days, and are therefore all classified as current. Other receivables generally arise from transactions outside the 
usual operating activities of the Group.

Strix Group  Plc

63

Impairment of financial assets 
From 1 January 2018, the Group assesses on a forward-looking basis the expected credit losses associated with its debt instruments 
carried at amortised cost. The impairment methodology applied depends on whether there has been a significant increase in credit risk.

The Group applies the expected credit loss model to financial assets at amortised cost. For trade receivables, the Group applies  
the simplified approach permitted by IFRS 9, which requires expected lifetime losses to be recognised from initial recognition of  
the receivables. Given the nature of the Group’s receivables, expected lifetime losses are not material.

Financial liabilities 
The Group initially recognises its financial liabilities at fair value net of transaction costs where applicable and subsequently they are 
measured at amortised cost using the effective interest method. Financial liabilities comprise trade payables, payments in advance 
from customers and other liabilities. They are initially recognised at transaction price, unless the arrangement constitutes a financing 
transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of 
interest.

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from 
suppliers. Trade payables are classified as current liabilities if payment is due within one year or less. If not, they are presented as 
non-current liabilities. Other liabilities include rebates.

Borrowings, including option-type arrangements, are recognised initially at fair value. Option-type borrowing arrangements are 
subsequently measured at amortised cost. Fees paid on the establishment of such option-type arrangements are recognised as  
a ‘right to borrow’ asset, and are capitalised as a pre-payment for liquidity services and amortised over the period of the facility to 
which the fees relate. 

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits with a maturity of three months or less. While cash and cash 
equivalents are also subject to the impairment requirements of IFRS 9, impairment losses are not material. 

Employee benefits 
The Group provides a range of benefits to employees, including annual bonus arrangements, paid holiday entitlements and defined 
benefit and contribution pension plans.

Short-term benefits
Short-term benefits, including holiday pay and similar non-monetary benefits, are recognised as an expense in the period in which 
the service is rendered. The Group recognises a liability and an expense for bonuses where contractually obliged or where there is  
a past practice that has created a constructive obligation.

Pensions
A subsidiary company operates both a defined contribution scheme and a defined benefit scheme for the benefit of its employees. 
A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. The Group has 
no legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all employees the 
benefits relating to employee service in the current and prior periods. The Group has no further payment obligations once the 
contributions have been paid. The contributions are recognised as employee benefit expense when they are due. A defined benefit 
plan is a pension plan that is not a defined contribution plan. Typically, defined benefit plans define an amount of pension benefit 
that an employee will receive on retirement, usually dependent on one or more factors, such as age, years of service or 
compensation.

The liability recognised in the consolidated balance sheet in respect of the defined benefit scheme is the present value of the 
defined benefit obligation at the balance sheet date less the fair value of the scheme assets, together with adjustments for 
unrecognised actuarial gains or losses and past service costs. The defined benefit obligation is calculated annually by qualified 
independent actuaries using the projected unit method. The present value of the defined benefit obligation is determined by 
discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated in the 
currency in which the benefits will be paid, and that have terms to maturity approximating to the terms of the related 
pension liability.

The net pension finance cost is determined by applying the discount rate, used to measure the defined benefit pension obligation at 
the beginning of the accounting period, to the net pension obligation at the beginning of the accounting period taking into account 
any changes in the net pension obligation during the period as a result of cash contributions and benefit payments. Pension 
scheme expenses are charged to the consolidated statement of comprehensive income within administrative expenses. Actuarial 
gains and losses are recognised immediately in the consolidated statement of comprehensive income. Net defined benefit pension 
scheme deficits before tax relief are presented separately on the face of the consolidated balance sheet within non-current liabilities. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

64

2.  Principal accounting policies continued
Share-based payments
The Group has issued conditional equity-settled share-based options under a Long-Term Incentive Plan (‘LTIP’) in the parent 
company to certain employees. Under the LTIP, the Group receives services from employees as consideration for equity 
instruments (options) of the Group. The fair value of the employee services received in exchange for the grant of the options  
is recognised as an expense. 

The total amount to be expensed is determined by reference to the fair value of the options granted:
• 

including any market performance conditions such as the requirement for the Group’s shares to be above a certain price  
for a pre-determined period;

•  excluding the impact of any service and non-market performance vesting conditions, including earnings per share targets, 

dividend targets, and remaining an employee of the Group over a specified period of time; and
including the impact of any non-vesting conditions, where relevant.

• 

These awards are measured at fair value on the date of the grant using an option pricing model and expensed in the consolidated 
statement of comprehensive income on a straight-line basis over the vesting period, after making an allowance for the estimated 
number of shares that will not vest. The level of vesting is reviewed and adjusted annually in the consolidated statement of 
comprehensive income, with a corresponding adjustment to equity.

If the terms of an equity-settled award are modified, at a minimum, an expense is recognised as if the terms had not been modified. 
An additional expense is recognised for any modification that increases the total fair value of the share-based payment, or is 
otherwise beneficial to the employee, as measured at the date of modification.

If an equity award is cancelled by forfeiture, where the vesting conditions (other than market conditions) have not been met, any 
expense not yet recognised for that award as at the date of forfeiture is treated as if it had never been recognised. At the same time, 
any expense previously recognised on such cancelled equity awards is reversed, effective as at the date of forfeiture.

The dilutive effect, if any, of outstanding options is included in the calculation of diluted earnings per share.

Further details on the awards is included in note 22. 

Inventories
Inventories consist of raw materials and finished goods which are valued at the lower of cost and net realisable value. Cost is 
determined using the first in, first out (‘FIFO’) method. Cost comprises expenditure which has been incurred in the normal course  
of business in bringing the products to their present location and condition, and include all related production and engineering 
overheads at cost. Net realisable value is the estimated selling price in the ordinary course of business, less applicable selling 
expenses. At the end of each reporting period, inventories are assessed for impairment. If inventory is impaired, the identified 
inventory is reduced to its selling price less costs to complete and an impairment charge is recognised in the consolidated 
statement of comprehensive income.

Revenue 
The Group primarily recognises revenue from the sales of goods to its customers. The amount of revenue relating to the provision 
of services is minimal and the Group does not undertake any significant long-term contracts with its customers where revenue is 
recognised over time. 

The transaction price is based on the sales agreement with the customer. Revenue is reported net of estimated sales rebates, which 
are based on a certain volume of purchases by a customer within a given period. Other than sales rebates, there is no variable 
consideration. Accumulated experience is used to estimate and provide for discounts and rebates using the expected value method, 
taking into consideration the type of customer, the type of transaction and the specifics of each arrangement. No element of 
financing is deemed present because the sales are made under normal credit terms, which is consistent with market practice.

The performance obligation is the delivery of goods to customers, and revenue is recognised on despatch for most revenue 
transactions. Otherwise, revenue is recognised when the products have been shipped to a specific location, or when the risks of 
obsolescence and loss have been transferred to the OEM or wholesaler. There are a very small number of revenue transactions 
where different performance obligations and/or recognition patterns occur. All of the amounts recognised as revenue are based  
on contracts with customers.

Strix Group  Plc

65

The Group does not create any contract assets or contract liabilities and all amounts are recognised as trade receivables as there are 
no performance conditions other than the passage of time. Payment terms for the majority of customers are to pay cash in advance  
of the goods being delivered. The Group recognises these balances within trade and other payables on the consolidated balance sheet 
as ‘Payments in advance from customers’. At the point the revenue is recognised, these balances are transferred from ‘Payments in 
advance from customers’ to revenue. For other customers payment is normally due at most 45 days from the date of sale. 

Some assets are recognised from the costs to obtain contracts with customers, but the total costs in the year are less than 0.25%  
of revenue (2017: 0.25%) therefore further disclosures have not been made.

Due to the simple nature of the Group’s revenue no significant judgements have been made in the application of IFRS 15, aside 
from the amount of sales rebates the Group expects to incur. These judgements are explained in note 3.

All revenue is derived from the principal activities of the Group. 

Cost of sales
Cost of sales comprise costs arising in connection with the manufacture of thermostatic controls, cordless interfaces, and other 
products such as water jugs and filters. Cost is based on the cost of purchases on a FIFO basis and includes all direct costs and an 
appropriate portion of fixed and variable overheads where they are directly attributable to bringing the inventories into their present 
location and condition. This also includes an allocation of non-production overheads, costs of designing products for specific 
customers and amortisation of capitalised development costs.

Exceptional items
Items that are material in size, unusual or infrequent in nature are included within operating profit and disclosed separately as 
exceptional items in the consolidated statement of comprehensive income. The separate reporting of exceptional items helps 
provide an indication of the Group’s underlying performance, and includes restructuring costs, exit costs, share-based payment 
transaction costs and costs relating to certain strategic projects.

Research and development
Research expenditure is written off to the consolidated statement of comprehensive income within cost of sales in the year in 
which it is incurred. Development expenditure is written off in the same way unless the Directors are satisfied as to the technical, 
commercial and financial viability of the individual projects. In this situation, the expenditure is classified on the consolidated balance 
sheet as a capitalised development cost.

Finance costs
Finance costs comprise interest charges on pension liabilities, interest on non-current borrowings and finance charges relating  
to letters of credit. Finance costs are recognised when the right to make a payment is established.

Finance income
Finance income comprises bank interest receivable on funds invested. Finance income is recognised when the right to receive  
a payment is established.

Income tax 
Income tax for the years presented comprises current tax. Income tax is recognised in profit or loss except to the extent that it 
relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantially enacted at  
the balance sheet date in the countries where the Company and its subsidiaries operate and generate taxable income, and any 
adjustment to tax payable in respect of previous years.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares are shown in 
equity as a deduction from the proceeds.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
declared by the Directors. In the case of final dividends, this is when approved by the shareholders at the AGM.

Segment reporting 
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 
The chief operating decision-maker, who is responsible for allocating resources and assessing the performance of the operating 
segments, has been identified as the Board of Directors. The Board of Directors consists of the Executive Directors and the Non-
Executive Directors. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

66

2.  Principal accounting policies continued
Government grants
Subsidiary companies receive grants from the Isle of Man and Chinese Governments towards revenue expenditure. Government 
grants are recognised at their fair value where there is a reasonable assurance that the grant will be received and all attached 
conditions complied with. 

The grants are recognised as income over the period necessary to match the grant on a systematic basis to the costs that it  
is intended to compensate. The grant income is presented within other operating income in the consolidated statement of 
comprehensive income.

The grants are dependent on the subsidiary company having fulfilled certain operating, investment and profitability criteria in  
the financial year, primarily relating to employment. 

EBITDA and adjusted EBITDA – non-GAAP performance measures
Earnings before interest, taxation, depreciation and amortisation (‘EBITDA’) and adjusted EBITDA are non-GAAP measures used  
by management to assess the operating performance of the Group. EBITDA is defined as earnings before finance costs, tax, 
depreciation and amortisation. Exceptional items charges are excluded from EBITDA to calculate adjusted EBITDA.

The Directors primarily use the adjusted EBITDA measure when making decisions about the Group’s activities. As these are non-
GAAP measures, EBITDA and adjusted EBITDA measures used by other entities may not be calculated in the same way and hence 
are not directly comparable.

3.  Critical accounting judgements and estimates
The preparation of the Group’s financial statements under IFRS requires the Directors to make estimates and assumptions that affect 
the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. Estimates and judgements are 
continually evaluated and are based on historical experience and other factors including expectations of future events that are 
believed to be reasonable under the circumstances. 

Critical judgements in applying the entity’s accounting policies
Going concern
The Directors have prepared the Group financial statements on a going concern basis. In making this judgement the Directors have 
considered the Company’s and the Group’s financial position, current intentions, profitability of operations and access to financial 
resources and analysed the impact of the situation in the financial markets on the operations of the Group, as set out in the 
paragraphs entitled ‘Going concern’ in note 2.

Functional currency
The Directors consider the factors set out in paragraphs 9, 10 and 11 of IAS 21, ‘The effects of changes in foreign currency’ to 
determine the appropriate functional currency of its overseas operations. These factors include the currency that mainly influences 
sales prices, labour, material and other costs, the competitive market serviced, financing cash flows and the degree of autonomy 
granted to the subsidiaries. The Directors have applied judgement in determining the most appropriate functional currency for all 
entities to be Sterling, with the exception of Strix Hong Kong which has a Hong Kong Dollar functional currency. This may change 
as the Group’s operations and markets change in the future. 

Capitalisation of development costs
The Directors consider the factors set out in the paragraphs entitled ‘Intangible assets – initial recognition and measurement’ in  
note 2 with regard to the timing of the capitalisation of the development costs incurred. This requires judgement in determining 
when the different stages of development have been met.

Critical accounting estimates and assumptions
The Group makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom 
equal the related actual results. The estimates and assumptions that have a significant risk of causing a material adjustment to the 
carrying amounts of assets and liabilities within the next financial year are disclosed below.

Rebates
Allowances for rebates are recognised based on recent historical experience and management’s best estimates. Actual cash 
outflows may differ from these estimates, for example, if volumes sold in order to claim a volume rebate are not met. Rebates 
during the year were approximately 4.2% of gross turnover (2017: 3.8%).

Strix Group  Plc

67

4.  Segmental reporting 
Management has determined the operating segments based on the operating reports reviewed by the Board of Directors that  
are used to assess both performance and strategic decisions. Management has identified that the Board of Directors is the chief 
operating decision-maker in accordance with the requirements of IFRS 8 ‘Operating segments’. The Group’s activities consist of  
the design, manufacture and sale of thermostatic controls, cordless interfaces, and other products such as water jugs and filters, 
primarily to Original Equipment Manufacturers (‘OEMs’) based in China. It is managed as one entity and management have 
consequently determined that there is only one operating segment.

Products and services
Revenue is generated by the Group on the sale of thermostatic controls, cordless interfaces and other products, such as water jugs 
and filters. Whilst under IFRS 8 there is only one segment, the information used to prepare the consolidated financial statements  
is disaggregated into three product families, being ‘Kettle controls’, ‘Aqua Optima’ and ‘Other’. ‘Other’ relates to new technology 
products and other appliances which do not fit in either ‘Kettle controls’ or ‘Aqua Optima’. An analysis of revenue by product family 
is provided in note 7. 

Geographical
A geographical analysis of revenue from external customers has not been presented, as the OEMs to whom the majority of sales 
are made are primarily based in China. 

In accordance with IFRS 8, the following table discloses the non-current assets located in both the Company’s country of domicile 
(the Isle of Man) and foreign countries, primarily China, where one of the Group’s principle subsidiaries is domiciled.

Country of domicile 
Intangible assets
Property, plant and equipment

Total country of domicile non-current assets

Foreign countries 
Intangible assets
Property, plant and equipment

Total foreign non-current assets

Total non-current assets

2018 
 £000s

4,629
2,002

6,631

175
9,091

9,266

15,897

2017 
 £000s

4,877
1,796

6,673

302
7,582

7,884

14,557

Of the ‘foreign countries’ balance above, £6,000 (2017: £20,000) of property, plant and equipment relates to non-current assets 
located in a foreign country other than China. The remaining ‘foreign countries’ non-current assets are located in China.

Major customers
In 2018 there were two major customers that individually accounted for at least 10% of total revenues (2017: two customers).  
The revenues relating to these customers in 2018 were £17,233,000 and £11,869,000 (2017: £16,223,000 and £10,907,000).

5.  Employees and Directors 
(a)  Employee benefit expenses 

Wages and salaries
Defined contribution pension cost (note 5(c))
Non-exceptional employee benefit expenses

Share-based payment transactions (note 22)

Total employee benefit expenses

2018 
 £000s

15,957
381
16,338

4,862

21,200

2017 
 £000s

14,999
398
15,397

2,042

17,439

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

68

5.  Employees and Directors continued
(b)  Key management compensation 
The following table details the aggregate compensation paid in respect of the key management, which includes the Directors and 
the members of the Trading Board, representing members of the senior management team from all key departments of the Group, 
from the date of admission to trading on AIM. Prior to admission to trading on AIM, key management was considered to be the 
Executive Committee, including the Directors.

Salaries and other short-term employee benefits
Post-employment benefits
Share-based payment transactions

2018
£000s

1,639
172
4,521

6,332

2017 
£000s

4,319
164
1,647

6,130

There are no defined benefit schemes for key management. Pension costs under defined contribution schemes are included in the 
post-employment benefits disclosed above. 

(c)  Retirement benefits 
(i)  The Strix Limited Retirement Fund
The Strix Limited Retirement Fund is a defined contribution scheme under which the assets of the scheme are held separately from 
those of the Group in an independently administered fund. The pension cost charge represents costs payable by the Group to the 
fund and amounted to £381,000 (2017: £398,000). 

(ii)  The Strix Limited (1978) Retirement Fund
The Strix Limited (1978) Retirement Fund is a defined benefit scheme providing benefits based on final pensionable pay. The assets 
of the scheme are held separately from those of the Group. The trustees of the pension fund are required by law to act in the 
interest of the fund and of all relevant stakeholders in the scheme. The trustees are responsible for the investment policy with regard 
to the assets of the fund.

The scheme is closed to new members and future accrual.

A full actuarial valuation of this scheme was completed as at 6 April 2016, which has been updated to 31 December 2018 by  
a qualified independent actuary. The valuation of the scheme used the projected unit method. 

At 31 December 2018 the market value of the scheme assets was £226,000 (2017: £181,000) and the present value of the scheme 
liabilities were £393,000 (2017: £406,000). The net post-employment obligation at 31 December 2018 is £167,000 (2017: £225,000). 
The total charge recognised in the consolidated statement of comprehensive income was £5,000 (2017: £6,000).

The actuarial gain recognised in the consolidated statement of comprehensive income was £19,000 (2017: actuarial loss of £8,000). 
The Group expects to make total contributions of £40,000 in the year ending 31 December 2019. 

The remainder of the disclosures required by IAS 19 have not been included in these financial statements as the scheme is not 
material to the Group.

6.  Expenses 
(a)  Expenses by nature

Employee benefit expense 
Depreciation charges 
Amortisation and impairment charges
Operating lease payments
Exceptional items

– reorganisation costs
– strategic projects
– exit costs
– share-based payment transactions

Foreign exchange (gains)/losses

2018
£000s

16,338
3,198
2,292
1,144

–
206
4
4,862
(78)

2017 
£000s

15,397
3,023
3,180
1,152

23
–
820
2,042
201

Research and development expenditure totalled £3,820,000 (2017: £3,549,000), with £1,849,000 (2017: £1,688,000) of these costs 
being capitalised during the year.

 
 
 
Strix Group  Plc

69

(b)  Exceptional items
The reorganisation costs are in relation to the transfer of operations to China and Hong Kong, and the expansion of the senior 
management unit within China and Hong Kong. 

Strategic project costs relates to certain projects being undertaken to support the achievement of the Group’s strategic plans. 

The exit costs were incurred by the Group relating to a potential sale of the Group under the previous ownership structure. 

The share-based payment transactions relate to conditional share options issued to certain employees. Further details are provided 
in note 22. 

During 2017 £13,817,000 of costs incurred in relation to the IPO were debited to equity in accordance with IAS 32. No costs were 
debited to equity in 2018.

(c)  Auditor’s remuneration
During the year the Group (including its subsidiaries) obtained the following services from the Company’s auditor as detailed below:

Fees payable to Company’s auditor and its associates for the audit of consolidated financial statements 
Fees payable to Company’s auditor and its associates for other services: 

– the audit of Company’s subsidiaries
– audit assurance services 
– other assurance services
– non-audit services 
– tax compliance 

2018
£000s

114

4
–
9
–
9

136

2017
£000s

109

4
205
14
205
9

546

The audit assurance services in 2017 related wholly to work performed by PwC LLP UK as reporting accountants in connection with 
the admission of the Group’s ordinary shares to AIM in August 2017. These costs were included within the Group’s transaction costs 
associated with the listing, which were debited to equity.

The non-audit services in 2017 included work performed by PwC LLP UK in connection with the admission of the Group’s ordinary 
shares to AIM in August 2017. These costs were included within the Group’s transaction costs associated with the listing, which were 
debited to equity.

7.  Revenue
The following table shows a disaggregation of revenue into categories by product line:

Kettle controls
Aqua Optima* 
Other*

Total revenue

2018

83,514
9,263
992

93,769

2017

82,954
7,357
952

91,263

*  The Group has reclassified a certain product line previously reported under ‘Other’ as part of ‘Aqua Optima’ when compared to the revenue disaggregation table reported at H1 

2018. This reclassification has also been applied to 2017 in the table above in order to follow a change to the internal reporting of this product line. 

8.  Finance costs 

Letter of credit charges
Pension scheme interest
Borrowing costs

Total finance costs

2018
£000s 

68
1
1,603

1,672

2017 
£000s 

66
6
692

764

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

70

9.  Taxation 

Analysis of charge in year

Current tax (overseas)
Current tax on overseas profits for the year
Adjustments in respect of prior years – overseas

Total tax charge

2018
£000s 

960
(13)

947

2017 
£000s 

793
(6)

787

Overseas tax relates primarily to tax payable by the Group’s subsidiary in China. During 2016, the Group’s Chinese subsidiary paid 
additional tax of £1.1m following a benchmarking assessment by the Chinese tax authorities relating to contract processing 
businesses in the years 2009 to 2014. The potential additional liabilities for 2015 to 2018 calculated on the same basis of £1.3m  
are included within the current tax liability balance in the consolidated balance sheet, in line with the basis of the tax enquiry.

As the most significant subsidiary in the Group is based on the Isle of Man, this is considered to represent the most relevant standard 
rate for the Group. The tax assessed for the year is higher than the standard rate of income tax in the Isle of Man of 0% (2017: 0%). 
The differences are explained below.

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by the rate of income tax in the Isle of Man of 0% (2017: 0%)
Impact of higher overseas tax rate
Adjustments in respect of prior years – overseas

Total taxation charge

2018
£000s

24,134

–
960
(13)

947

2017
£000s

25,419

–
793
(6)

787

The Company is subject to Isle of Man income tax on profits at the rate of 0% (2017: 0%). Based on the Company’s current activities, 
the Company is not expected to have any future Isle of Man tax liability. 

10.  Earnings per share
The calculation of basic and diluted earnings per share is based on the following data. 

Earnings (£000s)
Earnings for the purposes of basic and diluted earnings per share 

Number of shares (000s)
Weighted average number of shares for the purposes of basic earnings per share
Weighted average dilutive effect of conditional share awards 

Weighted average number of shares for the purposes of diluted earnings per share

Earnings per ordinary share (pence)
Basic earnings per ordinary share
Diluted earnings per ordinary share

Adjusted earnings per ordinary share (pence)1
Basic adjusted earnings per ordinary share1
Diluted adjusted earnings per ordinary share1

The calculation of basic and diluted adjusted earnings per share is based on the following data:

Profit for the year 

Add back:
Reorganisation costs
Strategic project costs
Exit costs
Share-based payment transactions 

Adjusted earnings1

2018

2017 

23,187

24,632

190,000
9,326

199,326

190,000
3,587

193,587

12.2
11.6

14.9
14.2

13.0
12.7

14.5
14.2

2018
£000s

2017
£000s

23,187

24,632

–
206
4
4,862

28,259

23
–
820
2,042

27,517

1.  Adjusted results exclude exceptional items, which include share-based payment transactions. Adjusted results are non-GAAP metrics used by management and are not an IFRS disclosure.

The denominators used to calculate both basic and adjusted earnings per share are the same as those shown above for both basic 
and diluted earnings per share.

 
Strix Group  Plc

71

11.  Intangible assets 

At 1 January 
Cost
Accumulated amortisation and impairment

Net book value

Year ended 31 December
Additions
Amortisation charges
Impairment charges

Closing net book value

At 31 December 
Cost
Accumulated amortisation and impairment

Net book value

Development 
costs
£000s

2018

Software
£000s

Total
£000s

Development 
costs
£000s

2017

Software
£000s

12,716
(7,877)

4,839

1,849
(2,126)
–

4,562

12,886
(8,324)

4,562

511
(171)

340

68
(166)
–

242

579
(337)

242

13,227
(8,048)

5,179

1,917
(2,292)
–

4,804

13,465
(8,661)

4,804

13,254
(7,030)

6,224

1,688
(2,925)
(148)

4,839

12,716
(7,877)

4,839

220
(64)

156

291
(107)
–

340

511
(171)

340

Total
£000s

13,474
(7,094)

6,380

1,979
(3,032)
(148)

5,179

13,227
(8,048)

5,179

Amortisation charges have been treated as an expense, and are allocated to cost of sales (2018: £2,189,000; 2017: £2,935,000), 
distribution costs (2018: £2,000; 2017: £2,000) and administrative expenses (2018: £101,000; 2017: £95,000) in the consolidated 
statement of comprehensive income. There were no reversals of prior year impairments during the year (2017: same). During the 
year, £1,679,000 (2017: £2,078,000) of assets with a net book value of zero were derecognised in line with the derecognition policy 
disclosed in note 2. 

12.  Property, plant and equipment 

At 1 January
Cost
Accumulated depreciation

Net book value

Year ended 31 December
Additions
Transfers
Disposals
Depreciation charge 

Closing net book value

At 31 December
Cost
Accumulated depreciation

Net book value

Plant & 
machinery
£000s

19,440
(14,552)

4,888

–
2,730
(115)
(1,575)

5,928

20,623
(14,695)

5,928

Fixtures, 
fittings & 
equipment
£000s

5,037
(4,078)

959

684
(53)
–
(511)

1,079

3,674
(2,595)

1,079

2018

Motor 
vehicles
£000s

Production 
tools
£000s

Assets under 
construction
£000s

104
(35)

69

60
(23)
–
(16)

90

141
(51)

90

13,678
(11,884)

1,794

–
1,415
(6)
(1,096)

2,107

13,484
(11,377)

2,107

1,668
–

1,668

4,290
(4,069)
–
–

1,889

1,889
–

1,889

Total
£000s

39,927
(30,549)

9,378

5,034
–
(121)
(3,198)

11,093

39,811
(28,718)

11,093

Depreciation charges are allocated to cost of sales (£2,490,000), distribution costs (£551,000) and administrative expenses 
(£157,000) in the consolidated statement of comprehensive income. During the year, £5,029,000 of assets with a net book value  
of zero were derecognised in line with the derecognition policy disclosed in note 2.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
 
 
 
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

72

12.  Property, plant and equipment continued

At 1 January
Cost
Accumulated depreciation

Net book value

Year ended 31 December
Additions
Transfers
Disposals
Depreciation charge 

Closing net book value

At 31 December
Cost
Accumulated depreciation

Net book value

Plant & 
machinery
£000s

18,056
(14,023)

4,033

–
1,856
–
(1,001)

4,888

19,440
(14,552)

4,888

Fixtures, 
fittings & 
equipment
£000s

4,209
(3,802)

407

993
–
–
(441)

959

5,037
(4,078)

959

2017

Motor 
vehicles
£000s

Production 
tools
£000s

Assets under 
construction
£000s

60
(45)

15

72
–
(6)
(12)

69

104
(35)

69

14,333
(11,943)

2,390

–
973
–
(1,569)

1,794

13,678
(11,884)

1,794

1,074
–

1,074

3,423
(2,829)
–
–

1,668

1,668
–

1,668

Total
£000s

37,732
(29,813)

7,919

4,488
–
(6)
(3,023)

9,378

39,927
(30,549)

9,378

Depreciation charges are allocated to cost of sales (£1,662,000), distribution costs (£1,179,000) and administrative expenses 
(£182,000) in the consolidated statement of comprehensive income. During the year, £2,287,000 of assets with a net book value  
of zero were derecognised in line with the derecognition policy disclosed in note 2.

13.  Principal subsidiary undertakings of the group
A list of all subsidiary undertakings controlled by the Group, which are all included in the consolidated financial statements, is set 
out below. 

Subsidiary

Nature of business

Sula Limited
Strix Limited
Strix Guangzhou Ltd
Strix (U.K.) Limited
Strix Hong Kong Ltd

Holding company
Manufacture and sale of products
Manufacture and sale of products
Group’s sale and distribution centre
Sale and distribution of products

% of ordinary 
shares held  

Country of 
incorporation

by the Company
%

% of ordinary 
shares held  
by the Group 
%

IOM
IOM
China
UK
Hong Kong

100
–
–
–
–

100
100
100
100
100

Cash and cash equivalents held in China are subject to local exchange control regulations. These regulations provide for restrictions 
on exporting capital from those countries, other than through normal dividends. The carrying amount of the assets included within 
the consolidated financial statements to which these restrictions apply is £1,222,000 (2017: £932,000).

There are no other restrictions on the Group’s ability to access or use the assets and settle the liabilities of the Group’s subsidiaries.

14.  Inventories

Raw materials and consumables
Finished goods and goods in transit

2018
£000s 

5,993
4,525

10,518

2017
£000s 

4,791
4,374

9,165

The cost of inventories recognised as an expense and included in cost of sales amounted to £33,895,000 (2017: £32,545,000).  
The charge for impaired inventories was £52,000 (2017: £198,000). There were no reversals of previous inventory write-downs.

 
 
 
 
 
 
 
15.  Trade and other receivables

Amounts falling due within one year:
Trade receivables
Trade receivables past due
Loss allowance

Trade receivables – net
Prepayments
Advance purchase of commodities
Other receivables

Strix Group  Plc

73

2018
£000s

3,336
131
(26)

3,441
987
1,483
1,343

7,254

2017
£000s

3,791
84
(17)

3,858
1,192
1,340
805

7,195

Trade and other receivables are all current and any fair value difference is not material. 

The amount of trade receivables past due is not material, therefore an aging analysis has not been presented (2017: same).  
The amount of trade receivables impaired at 31 December 2018 is equal to the provision (2017: same). The amount of the  
provision for trade receivables as at 31 December 2018 was £26,000 (2017: £17,000).

The advance purchase of commodities relates to a payment in advance to secure the purchase of key commodities at an agreed 
price to mitigate the commodity price risk. 

£822,000 of prepayments were capitalised in 2017 relating to transaction costs for the non-current borrowings put in place as part 
of the Group reorganisation and admission to trading on AIM. At 31 December 2018, £587,000 (2017: £751,000) of these transaction 
costs are included within prepayments. 

Other receivables includes government grants due of £355,000 (2017: £338,000). There were no unfulfilled conditions in relation  
to these grants at the year end, although if the Group ceases to operate or leaves the Isle of Man within ten years from the date  
of the last grant payment, funds may be reclaimed.

The Group’s trade and other receivables are denominated in the following currencies:

British Pound
Chinese Yuan
United States Dollar
Euro
Hong Kong Dollar
Other

2018
£000s 

4,017
1,721
1,184
191
122
19

7,254

2017
£000s 

4,560
1,536
811
157
109
22

7,195

Movements on the Group’s provision for impairment of trade receivables and the inputs and estimation technique used to calculate 
expected credit losses have not been disclosed on the basis the amounts are not material. The provision at 31 December 2018 was 
£26,000 (2017: £17,000).

The creation and release of a provision for impaired receivables is allocated to cost of sales in the consolidated statement of 
comprehensive income. For the year ended 31 December 2018, the amount allocated to cost of sales was £9,000 (2017: £22,000). 
Amounts charged to the allowance account are written off when there is no expectation of recovering additional cash.

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
 
 
 
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

74

16.  Cash and cash equivalents 

Cash and cash equivalents
Cash at bank and in hand

2018
£000s 

2017
£000s

13,521

10,111

The carrying amounts of the Group’s cash and cash equivalents are denominated in the following currencies: 

British Pound
Chinese Yuan
United States Dollar
Hong Kong Dollar
Euro

17.  Trade and other payables 

Trade payables
Current income tax liabilities
Social security and other taxes
Other liabilities
Payments in advance from customers
Accrued expenses

The fair value of financial liabilities approximates their carrying value due to short maturities.

The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

2018
£000s

6,709
868
5,217
357
370

13,521

2018
£000s

4,881
1,575
108
5,737
1,961
4,137

2017
£000s

6,127
732
2,954
200
98

10,111

2017
£000s

5,026
1,103
191
4,854
1,863
4,230

18,399

17,267

2018
£000s

6,726
6,849
4,167
354
303

2017
£000s

5,622
7,726
3,133
434
352

18,399

17,267

2018
£000s

2017
£000s

41,000

56,000

British Pound
Chinese Yuan
United States Dollar
Hong Kong Dollar
Euro

18.  Borrowings

Non-current bank loans

Term and debt repayment schedule

Revolving credit facility

Currency

Interest rate

Maturity date

GBP

LIBOR +
1.50% – 2.50%

27 July 2022

2018 
carrying value 
(£000s)

41,000

On 27 July 2017, the Company entered into an agreement with The Royal Bank of Scotland Plc (as agent) and the Royal Bank  
of Scotland International Limited and HSBC Bank Plc (as original lenders) in respect of a revolving credit facility of £70,000,000. 

The proceeds of the first drawdown of £60,774,000 were used to (among other things) repay previously existing banking facilities 
prior to the Group reorganisation and admission to trading on AIM, to pay fees, costs and expenses in relation to the process and  
to fund the distribution paid to former group company-related parties. Additional amounts may be drawn under the agreement  
for financing working capital and for general corporate purposes of the Group. 

 
 
 
Strix Group  Plc

75

All amounts become immediately repayable and undrawn amounts cease to be available for drawdown in the event of a third party 
gaining control of the Company. The Company and its subsidiaries, Strix Limited, Sula Limited, have entered into the agreement as 
guarantors, guaranteeing the obligations of the borrowers under the agreement.

Transaction costs incurred as part of the debt financing amounting to £822,000 were capitalised in 2017 and are being amortised 
over the period of the facility (see note 15). 

The agreement contains representations and warranties which are usual for an agreement of this nature. The agreement also 
provides for the payment of a commitment fee, agency fee and arrangement fee, contains certain undertakings, guarantees and 
covenants (including financial covenants) and provides for certain events of default. During 2018, the Group has not breached any 
of the financial covenants contained within the agreement – see note 21(d) for further details.

On 30 June 2018, the total facility available reduced by £5,000,000, and has continued to reduce by a further £2,000,000 every  
six months thereafter. The Group voluntarily cancelled £10,000,000 of the facility on 19 June 2018. As at 31 December 2018 the 
total facility available is £53,000,000 (2017: £70,000,000).

Interest applied to the loan is calculated as the sum of the margin and LIBOR (or EURIBOR for any loan denominated in Euros).  
The margin is a calculated based on the Group’s leverage as follows:

Leverage

Greater than or equal to 2.0x
Less than 2.0x but greater than or equal to 1.5x
Less than 1.5x but greater than or equal to 1.0x
Less than 1.0x

At 31 December 2018 the margin applied was 1.5% (2017: 2.0%).

Annualised  
margin 
%

2.5%
2.2%
2.0%
1.5%

The Group’s only other interest-bearing borrowing is a finance lease liability which is not considered material for separate disclosure. 

19.  Commitments 
(a)  Capital commitments

Contracted for but not provided in the consolidated financial statements –  

Property, plant and equipment

2018
£000s

2017
£000s

1,005

1,010

(b)  Operating lease commitments
The Group leases various offices, warehouses and factories under non-cancellable operating lease agreements. The lease terms  
are between one and ten years and have varying terms, escalation clauses and renewal rights. On renewal, the terms of the leases 
are generally renegotiated at the prevailing market rate. 

The lease expenditure charged to the consolidated statement of comprehensive income during the year is disclosed in note 6. 
Commitments for minimum lease payments in relation to non-cancellable operating leases are payable as follows: 

Within one year
Later than one year and less than five years
After five years

2018
£000s

1,012
2,104
806

3,922

2017
£000s

1,037
1,870
1,031

3,938

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
  
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

76

20. Contingent assets and contingent liabilities
The Group has a number of ongoing legal intellectual property cases, including legal actions initiated by the Group, as well as 
invalidation challenges brought by the defendants. The invalidation actions have all been successfully survived to date. The Directors 
believe that a favourable outcome on these cases is probable, having made appropriate legal consultations. However, a number of 
these cases are still in the process of going through the due legal process in the countries in which the matters have been raised. As 
a result, no contingent assets have been recognised as receivable at 31 December 2018, as any receipts are dependent on the final 
outcome of the ongoing legal processes in each case. There are no contingent liabilities at 31 December 2018 (2017: same). 

21.  Financial risk management
The Group’s activities expose it to a variety of financial risks: market risk (including currency risk, interest rate risk and commodity 
price risk), credit risk and liquidity risk.

Risk management is carried out by the Directors. The Group uses financial instruments where required to provide flexibility regarding 
its working capital requirements and to enable it to manage specific financial risks to which it is exposed. Transactions are only 
undertaken if they relate to actual underlying exposures and hence cannot be viewed as speculative. 

(a)  Market risk
(i)  Foreign exchange risk
The Group operates predominantly in the UK and China and is therefore exposed to foreign exchange risk. Foreign exchange risk 
arises on sales and purchases made in foreign currencies and on recognised assets and liabilities and net investments in 
foreign operations.

The Group monitors its exposure to currency fluctuations on an ongoing basis. The Group uses foreign currency bank accounts to 
reduce its exposure to foreign currency translation risk, and the Group is naturally hedged against foreign exchange risk as it both 
generates revenues and incurs costs in the major currencies with which it deals. The major currencies the Group transacts in are:
•  British Pounds
•  Chinese Yuan 
•  United States Dollar
•  Hong Kong Dollar 
•  Euro

Exposure by currency is analysed in notes 15, 16 and 17.

(ii)  Interest rate risk
The Group is exposed to interest rate risk on its long-term borrowings, being the revolving credit facility disclosed in note 18.  
The interest rate on the borrowings is variable, based on LIBOR and certain other conditions dependent on the financial condition 
of the Group, which exposes the Group to cash flow interest rate risk which is partially offset by cash held at variable rates.  
This exposure is not considered by the Directors to be significant. 

(iii) Price risk
The Group is exposed to price risk, principally in relation to commodity prices of raw materials. The Group enters into forward 
commodity contracts or makes payments in advance in order to mitigate the impact of price movements on its gross margin.  
The Group has not designated any of these contracts as hedging instruments in either 2018 or 2017. 

At 31 December 2018 and 2017, payments were made in advance to buy certain commodities at fixed prices, as disclosed in 
note 15. 

(iv)  Sensitivity analysis
•  Foreign exchange risk: The Group is primarily exposed to exchange rate fluctuations between GBP and USD, RMB, HKD and 
EUR. Assuming a reasonably possible change in FX rates of +10% (2017: +10%), the impact on profit would be a decrease of 
£406,000 (2017: an increase of £117,000), and the impact on equity would be a decrease of £555,000 (2017: a decrease of 
£342,000). A -10% change (2017: -10%) in FX rates would cause an increase in profit of £496,000 (2017: a decrease in profit of 
£143,000) and a £679,000 increase in equity (2017: £418,000 increase in equity). This has been calculated by taking the profit 
generated by each currency and recalculating a comparable figure on a constant currency basis, and by retranslating the 
amounts in the consolidated balance sheet to calculate the effect on equity.

•  Interest rate risk: The Group is exposed to interest rate fluctuations on its non-current borrowings, as disclosed in note 18. 

Assuming a reasonably possible change in the LIBOR rate of ±0.5% (2017: ±0.5%), the impact on profit would be an increase/
decrease of £242,000 (2017: £115,000), and the impact on equity would be an increase/decrease of £165,000 (2017: £73,000). 
This has been calculated by recalculating the loan interest using the revised rate to calculate the impact on profit, and 
recalculating the year end loan interest balance payable using the same rate.

Strix Group  Plc

77

•  Commodity price risk: The Group is exposed to commodity price fluctuations, primarily in relation to copper and silver. 

Assuming a reasonably possible change in commodity prices of ±8.2% for silver (2017: ±5.2%) and ±15.8% for copper (2017: 
±7.8%) based on volatility analysis for the past year, the impact on profit would be an increase/decrease of £1,068,000 (2017: 
increase/decrease of £497,000). The Group does not hold significant quantities of copper and silver inventory, therefore the 
impact on equity would be the same as the profit or loss impact disclosed (2017: same). This has been calculated by taking  
the average purchase price of these commodities during the year in purchase currency and recalculating the cost of the 
purchases with the price sensitivity applied.

(b)  Credit risk
The Group has no external concentrations of credit risk. The Group has policies in place to ensure that sales of goods are made  
to clients with an appropriate credit history. The Group uses letters of credit and advance payments to minimise credit risk. 
Management believe there is no further credit risk provision required in excess of normal provision for doubtful receivables,  
as disclosed in note 15. The amount of trade and other receivables written off during the year amounted to less than 0.05%  
of revenue (2017: less than 0.05% of revenue).

Cash and cash equivalents are held with reputable institutions. All material cash amounts are deposited with financial institutions 
whose credit rating is at least BBB based on credit ratings according to Standard & Poor’s. The following table shows the external 
credit ratings of the institutions with whom the Group has cash deposits:

AA
A
BBB
B
n/a

2018
£000s

588
1,252
11,658
–
23

13,521

2017
£000s

131
1,001
8,882
77
20

10,111

(c)  Liquidity risk
The Group maintained significant cash balances throughout the period and hence suffers minimal liquidity risk. Cash flow 
forecasting is performed for the Group by the finance function, which monitors rolling forecasts of the Group’s liquidity 
requirements to ensure it has sufficient cash to meet operational needs and so that the Group minimises the risk of breaching 
borrowing limits or covenants on any of its borrowing facilities. The Group has put into place a revolving credit facility to provide 
access to cash for various purposes, and headroom of £12,000,000 (2017: £14,000,000) remains available on this facility at 
31 December 2018.

The Group’s non-derivative financial liabilities (represented by trade and other payables) substantially all have a contractual maturity 
date of less than three months. The Group’s borrowings are represented by a revolving credit facility which has no contractual 
maturity other than the maturity date of the entire facility, which is 27 July 2022 and hence between two and five years.

(d)  Capital risk management
The Group manages its capital to ensure its ability to continue as a going concern and to maintain an optimal capital structure  
to reduce the cost of capital. The aim of the Group is to maintain sufficient funds to enable it to make suitable capital investments 
whilst minimising recourse to bankers and/or shareholders. In order to maintain or adjust capital, the Group may adjust the amount 
of cash distributed to shareholders, return capital to shareholders, issue new shares or raise debt through its access to the AIM market. 

Capital is monitored by the Group on a monthly basis by the finance function. This includes the monitoring of the Group’s gearing 
ratios and monitoring the terms of the financial covenants related to the revolving credit facility as disclosed in note 18. These ratios 
are formally reported on a quarterly basis. At 31 December 2018 these ratios were as follows:
•  Interest cover ratio: 22.0x (2017: 42.5x); and
•  Leverage ratio: 0.8x (2017: 1.3x).

22. Share-based payments 
Long-term incentive plan terms
As part of the admission to trading on AIM in August 2017, the Group granted a number of share options to employees of the 
Group. All of the options granted are subject to service conditions, being continued employment with the Group until the end  
of the vesting period. The share options granted to the Executive Directors and senior staff also include certain performance 
conditions which must be met, based on predetermined earnings per share, dividend pay-out, and share price targets for the  
three financial years 2017 to 2019. Further awards have been made since August 2017 under the same scheme on similar terms.

Participation in the plan is at the discretion of the Board and no individual has a contractual right to participate in the plan or to 
receive any guaranteed benefits. Once vested, the options remain exercisable until the ten-year anniversary of the award date. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements  
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

78

22. Share-based payments continued
The dividends that would be paid on a share in the period between grant and vesting reduce the fair value of the award if, in not 
owning the underlying shares, a participant does not receive the dividend income on these shares during the vesting period. 

All of the options are granted under the plan for nil consideration and carry no voting rights. A summary of the options is shown  
in the table below:

1 January 2017 share options outstanding

Granted during the year

Forfeited during the year

31 December 2017 share options 

outstanding

07/2017
Directors

–

07/2017
Others

–

5,700,000

3,431,505

–

(21,324)

5,700,000

3,410,181

1 January 2018 share options outstanding

5,700,000

3,410,181

02/2018
Others

11/2018
Directors

11/2018
Others

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Total

–

9,131,505

(21,324)

9,110,181

9,110,181

Granted during the year

Forfeited during the year

31 December 2018 share options 

outstanding

–

–

21,000

(234,048)

118,262

(9,500)

400,287

889,343

1,428,892

–

–

(243,548)

5,700,000

3,197,133

108,762

400,287

889,343

10,295,525

The Group has recognised a total expense of £4,862,000 (2017: £2,042,000) in respect of equity-settled share-based payment 
transactions in the year ended 31 December 2018. No options were exercised during the year (2017: none) as none of the options 
can be exercised before 1 January 2020. There is no exercise price attached to any of the options granted.

For each of the tranches, the first day of the exercise period is the vesting date and the last day of the exercise period is the expiry 
date, as listed in the valuation model input table below. The weighted average contractual life of options outstanding at 
31 December 2018 was 8.8 years (2017: 9.6 years).

Valuation model inputs
The key inputs to the Black-Scholes-Merton model for the purposes of estimating the fair values of the share options granted in the 
year are as follows:

07/2017 – Directors
07/2017 – Others
02/2018 – Others
11/2018 – Directors
11/2018 – Others

Grant date

Share price on 
grant date (p)

Exercise period

Expectation of meeting 
performance criteria 

8 August 2017
15 August 2017
12 February 2018
1 November 2018
1 November 2018

130.00
133.38
138.00
146.80
146.80

1 January 2020 – 8 August 2027
1 January 2020 – 15 August 2027
1 January 2021 – 12 February 2028
1 January 2021 – 1 November 2028
1 January 2021 – 1 November 2028

100%
100%
100%
50%
50%

The reduction in the fair value of the awards as a consequence of not being entitled to dividends reduced the charge for the 
options granted during the year by £78,000 (2017: £32,000) and the expected charge over the life of the options by a total of 
£245,000 (2017: £169,000).

The other factors in the Black-Scholes-Merton model do not affect the calculation and have not been disclosed, as the share 
options were issued for nil consideration and do not have an exercise price. The weighted average fair value of the options 
outstanding at the period end was £1.3508 (2017: £1.2927).

23. Share capital 

Allotted and fully paid: ordinary shares of 1p each
Balance at 1 January 2017
Issue of shares (see below)
Balance at 31 December 2017

Balance at 31 December 2018

Number
of shares
(000s)

–
190,000
190,000

190,000

Total
£000s

–
1,900
1,900

1,900

Under the Isle of Man Companies Act 2006, the Company is not required to have an authorised share capital. The issued capital of 
the Company on incorporation was one A ordinary share of £1, issued to Darbara Limited. This share was transferred to Strix Group 
Limited prior to admission to trading on AIM, and was repurchased and cancelled by the Company as part of the pre-admission 
Group reorganisation (as disclosed in note 28).

Strix Group  Plc

79

On 8 August 2017, the Company issued 190,000,000 ordinary shares of £0.01 each, for consideration of £190,000,000, with the 
balance recorded as share premium. Issue costs of £13,817,000 were incurred and debited to equity in accordance with IAS 32.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share 
at meetings of the Company. All shares rank pari passu in all respects including voting rights and dividend entitlement. See note 22 
for further information regarding share-based payments which may impact the share capital in future periods.

24. Dividends
The following amounts were recognised as distributions in the year: 

Interim 2018 dividend of 2.3p per share (2017: 1.0p)
Final 2017 dividend of 1.9p per share (2017: nil)

Total dividends recognised in the year

2018 
£000s

4,370
3,610

7,980

2017 
£000s

1,900
–

1,900

In addition to the above dividends, since year end the Directors have proposed the payment of a final dividend of 4.7p per share 
(2017: 1.9p). The aggregate amount of the proposed final dividend expected to be paid on 3 June 2018 out of retained earnings at 
31 December 2018, but not recognised as a liability at year end, is shown in the table below. The payment of this dividend will not 
have any tax consequences for the Group. 

Final 2018 dividend of 4.7p per share (2017: 1.9p)

Total dividends proposed but not recognised in the year

25. Cash flow statement notes
(a)  Cash generated from operations 

Cash flows from operating activities
Operating profit
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible assets
Impairment of intangible assets
Profit on disposal of property, plant and equipment
Pension contributions made
Movement in derivative financial instruments
Share-based payment transactions
Net exchange differences

Changes in working capital:
Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

(b)  Movement in net debt

Non-current borrowings

Total liabilities from financing activities

Cash and cash equivalents

Net debt

2018
£000s 

8,930

8,930

2017
£000s 

3,610

3,610

Note

2018
£000s

2017
£000s

25,789

26,177

12
11
11

5(c)

22
6(a)

3,198
2,292
–
(14)
(40)
–
4,862
(78)

3,023
3,032
148
(4)
(38)
(42)
2,042
201

36,009

34,539

(1,396)
(266)
1,084

35,431

(595)
(532)
936

34,348

Non-cash movements

At 1 January 
2018
£000s

(56,000)

(56,000)

10,111

(45,889)

Cash flows
£000s

15,000

15,000

3,203

18,203

Currency 
movements
£000s

At 31 December 
2018
£000s

–

–

207

207

(41,000)

(41,000)

13,521

(27,479)

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
Strix Group Plc 

Notes to the consolidated financial statements
For the year ended 31 December 2018 continued

80

26. Ultimate beneficial owner 
There is not considered to be any ultimate beneficial owner, as the Company is listed on AIM. No single shareholder beneficially 
owns more than 25% of the Company’s share capital. Prior to admission to trading on AIM, the ultimate controlling party of the 
Group was considered to be AAC Capital Partners as majority shareholder.

27.  Related party transactions 
(a)  Identity of related parties
Related parties include all of the companies within the Group, however, these transactions and balances are eliminated on 
consolidation within the Group financial statements and are not disclosed.

The Group also operates a defined benefit pension scheme, The Strix Limited (1978) Retirement Fund, and a defined contribution 
pension scheme, The Strix Limited Retirement Fund, which are both considered to be related parties. 

(b)  Related party balances
Trading balances

Related party

The Strix Limited Retirement Fund

(c)  Related party transactions
The following transactions with related parties occurring during the year:

Name of related party 

Group reorganisation
Distribution to Strix Group Limited
Repurchase of A Shares in Strix Group Limited
Release of former group company-related party receivables
Forgiveness of former group company-related party payables

Transactions with other related parties
Post-employment benefit schemes

Balance due from

Balance due to

2018
£000s

–

2017
£000s

–

2018
£000s

(37)

2017
£000s

(14)

2018
£000s

2017
£000s

–
–
–
–

–

(283,911)
(199,795)
370,835
(144,586)

(257,457)

(421)

(436)

Further information is given on the related party balances and transactions below:
•  Key management compensation is disclosed in note 5(b).
• 

Information about the pension schemes operated by the Group is disclosed in note 5(c), and transactions with the pension 
schemes operated by the Group relate to contributions made to those schemes on behalf of Group employees. 
Information on dividends paid to shareholders is given in note 24.

• 
•  The distribution to Strix Group Limited in 2017 was made as part of the Group reorganisation prior to the Group’s admission  

to trading on AIM, as described in note 28.

28. Group reorganisation
The principal steps of the Group reorganisation which occurred in 2017 were as follows:
•  The Group was reorganised prior to admission to trading on AIM by releasing receivables from former group company-related 

parties totalling £370,835,000, and forgiving payables to former group company-related parties totalling £144,586,000, resulting 
in the net release of £226,249,000 of debtors in the consolidated balance sheet.

•  The Company was incorporated on 12 July 2017 as a public company limited by shares in the Isle of Man, with share capital  

of one A ordinary share of £1.

•  The Company became the ultimate holding Company of the Group with Sula becoming the Company’s direct subsidiary  

on 8 August 2017 by the issue of one further A ordinary share to Strix Group Limited in return for the entire issued share capital  
of Sula Limited. The A ordinary share of £1 nominal value was issued with a premium of £190,000,000. The insertion of the 
Company as a new holding company by way of a share-for-share exchange constitutes a Group reorganisation.

•  The shares issued in this transaction were recorded in the consolidated balance sheet at the nominal value of the shares issued 
plus the fair value of any additional consideration. The assets and liabilities of the subsidiaries are consolidated at book value in  
the Group financial statements and the consolidated reserves of the Group are adjusted to reflect the statutory share capital, share 
premium and impact of the Group reorganisation recognised in retained earnings of the Company as if it had always existed.
•  On 8 August 2017, the Company undertook a capital reduction in accordance with Part III of the Isle of Man Companies Act 
2006, which had the effect of reducing the share premium on acquisition of the Sula Group and share premium arising on 
admission to trading on AIM to nil, with the balance credited to retained earnings.

Strix Group  Plc

81

•  On 8 August 2017, the Company repurchased and cancelled all the A ordinary shares in the capital of the Company held by  

Strix Group Limited for a payment of £199,795,000, being an amount equal to the net proceeds of the IPO and an agreed level  
of surplus cash in the Group. The difference between the nominal value of £2 and the consideration of £199,795,000 was 
charged to retained earnings.

•  Distributions to former group company-related parties totalling £283,911,000 were made from Sula Group to Strix Group Limited, 

using funds from the IPO proceeds and the new borrowings drawn down.

Admission to trading on AIM in 2017
•  On 8 August 2017 the Company issued 190,000,000 ordinary shares of £0.01 each, for consideration of £190,000,000 in an IPO, 

with the balance recorded as share premium.

•  A total of £13,817,000 of costs were paid using the proceeds, which were debited to equity in accordance with IAS 32.

The impact of the Group reorganisation transaction recognised in 2017 in the consolidated statement of changes in equity is made 
up of the issue of a £1 share with a premium of £190,000,000 relating to Strix Group Limited, the purchase of Sula Group shares 
totalling £199,795,000, and the distributions to former group company-related parties totalling £283,911,000.

29. Post-balance sheet events
Acquisition of specified assets from HaloSource
On 7 March 2019, the Group completed the acquisition of specified assets from HaloSource Corporation (‘HaloSource’), following 
approval by HaloSource shareholders at the general meeting held on 26 February 2019. The Group has entered into an asset 
purchase agreement with HaloSource, pursuant to which it will acquire specified assets relating to HaloSource’s HaloPure division 
and its Astrea product, for total consideration of US$1.33m.

Incorporation of Strix (USA), Inc
On 14 February 2019 Strix (USA), Inc was incorporated in the state of Washington, United States of America. Strix (USA), Inc is a 
wholly owned subsidiary of Strix (U.K.) Limited.

Incorporation of Strix (China) Limited
On 20 February 2019, Strix (China) Limited was granted a business licence. Strix (China) Limited, a company incorporated in China, 
is a wholly owned subsidiary of Strix (Hong Kong) Ltd.

New manufacturing facility in China
In February 2019, a contract was signed to purchase a plot of land in the Zengcheng District of Guangzhou, China, close to the 
Group’s existing facility. The acquisition of the plot of land is expected to take a further two to three months before the process  
can be completed in order to comply with local regulations. 

Annual report and accounts 2018Strategic reportGovernance reportFinancial statementsStrix Group Plc 

Legal and professional advisors

82

Legal and professional advisors

Registered office
Strix Group Plc
Forrest House
Ronaldsway
Isle of Man
IM9 2RG

Principal bankers
The Royal Bank of Scotland International Limited
2 Athol Street 
Douglas 
Isle of Man 
IM99 1AN

The Royal Bank of Scotland Plc
250 Bishopsgate
London
EC2M 4AA

HSBC Plc
8 Canada Square
Canary Wharf
London
E14 5HQ

Share registrars
Link Market Services (Isle of Man) Limited
PO Box 227
Clinch’s House
Lord Street
Douglas
Isle of Man
IM99 1RZ

Financial PR and IR
IFC Advisory Limited
24 Cornhill
London
EC3V 3ND

Independent auditor
PricewaterhouseCoopers LLC
Sixty Circular Road
Douglas 
Isle of Man
IM1 1SA

Nominated advisor and broker
Zeus Capital Limited
82 King Street
Manchester
M2 4WQ
and
10 Old Burlington Street
London
W1S 3AG

Joint broker
Canaccord Genuity Limited
88 Wood Street
London
EC2V 7QR

Solicitors
CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
London
EC4N 6AF

Company number
014963V (Isle of Man)

Financial calendar

Financial year end 
Announcement of full-year results 
Publication of Annual report and accounts 
Annual General Meeting 
Dividend: 
– ex-dividend date 
– record date 
– payment date 
Announcement of half-year results 

Strix Group  Plc

83

31 December 2018
21 March 2019
30 April 2019
23 May 2019

9 May 2019
10 May 2019
3 June 2019
Late September 2019

Annual report and accounts 2018Strategic reportGovernance reportFinancial statements 
Strix Group Plc 

Notes

84

Notes

Printed on paper sourced from sustainably managed forestsStrix Group Plc,  
Forrest House
Ronaldsway 
Isle of Man
IM9 2RG 

Tel: +44 (0)1624 829 829
Email: info@strix.com

www.strixplc.com

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