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Strix Group PLC

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FY2019 Annual Report · Strix Group PLC
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Sustainable 
Innovative 
Dependable

Annual report and accounts 2019

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Our mission:

Shaping a safer, more sustainable 
future in the design and supply of 
innovative products that enhance 
customers’ everyday lives.

Sustainable 
water categories

Innovative 
appliances

Dependable 
kettle controls

Strategic report 

1 

2019 highlights

Governance report

44  Board of Directors

2  Company overview

45  Senior management team

4  Chairman’s statement

46  Corporate governance statement

6  Chief Executive Officer’s statement

49  Audit Committee report

10  Business model

12  Market review

50  Directors’ remuneration report

57  Directors’ report

16  Our strategy for growth

58  Nominations Committee report

19  Capital Allocation Framework

20  Delivering our strategy

22  Acquisitions

23  Automation

24  Key Performance Indicators

26  New product roadmap

28 

Investment case

30  COVID-19: Crisis response

32  Risk Management approach

38  Chief Financial Officer’s review

41  Sustainable investing

42  Responsible business

Financial statements

60  Statement of Directors’ 

responsibilities

61 

64 

Independent auditor’s report

 Consolidated statement of 
comprehensive income

65  Consolidated balance sheet

66  Consolidated statement of changes 

in equity

67  Consolidated cash flow statement

68  Notes to the consolidated  
financial statements

96  Legal and professional advisors

Strix Group Plc

1

2019 highlights

Financial highlights

Revenue3 (constant currency basis) 
£m

Adjusted profit before tax1  
£m

+3.3% 

+3.4%

Adjusted profit after tax1  
£m

+2.1%

2019
2018
2017

96.8

93.8
91.3

2019
2018
2017

£30.2m
£29.2m
£28.3m

2019
2018
2017

£28.9m
£28.3m
£27.5m

Adjusted EBITDA1,2  
£m

+1.5%

Adjusted earnings per share1 

Total dividend per share for the year  

+2.1%

+10.0%

2019
2018
2017

£36.9m
£36.4m

£35.1m

2019
2018
2017

15.2p
14.9p
14.5p

2019
2018
2017

2.9p

7.7p

7.0p

Operational highlights

•  Production efficiency of core kettle 
products improved by 5% to 98% 
through the continued introduction 
of automation and lean initiatives. 
•  The U9 series continues to show 

strong growth with over 15 million 
controls sold. The new U90 
automation line achieved 80% labour 
and 85% machine efficiency, in line 
with original projections.

•  Intertek has awarded the Group’s 

Guangzhou facility ‘Benchmark’ score  
in four out of the six categories, with  
the remaining ranked as mature and the 
Isle of Man facilities a ‘Benchmark’ score 
for all ISO categories, the highest 
standard available within the scoring 
system which very few audited 
companies achieve. 

•  Focus on continuous improvement, 

automation and refinement of 
existing processes has delivered  
a 29% improvement in customer 
quality ppm (parts per million).

1.  Adjusted results exclude exceptional items, which 

include share based payment transactions and other 
reorganisation and strategic project costs. Adjusted 
results are non-GAAP metrics used by management 
and are not an IFRS disclosure. A table which shows 
both Adjusted and Reported results is included in the 
Chief Financial Officer’s review.

2.  EBITDA, which is defined as earnings before  

finance costs, tax, depreciation and amortisation,  
is a non-GAAP metric used by management and  
is not an IFRS disclosure.

3.  Revenue – constant currency basis, which is defined  
as 2019 revenue restated at the exchange rates 
prevailing in 2018, is a non-GAAP metric used  
by management and is not an IFRS disclosure. 

Strategic highlights

•  Maintained global market value share 
of the kettle controls market at c.54%.

•   Acquisition of specific assets from 

HaloSource Corporation successfully 
completed on 7 March 2019, adding 
significant R&D capabilities and 
commercial opportunities to the 
Water Category.

•   Construction contract for the new 
factory within Zengcheng district, 
China, signed on 2 September 2019 
for £13.9m. Total factory project is  
on target to be fully operational by 
August 2021 and remains on budget 
at the previously guided £20m.

•  Appointment of Richard Sells as  

a Non-Executive Director effective  
18 March 2020. Richard brings a 
wealth of commercial experience  
to the Board which will support  
the Group’s growth ambitions.

•  Continued focus on both safety and 
intellectual property actions resulting 
in 17 kettles being removed from 
online sale and nine unsafe competitor 
kettles being recalled globally.

The HaloSource business contributed  
an adjusted total comprehensive loss 
of c.£2.0m, which is in line with the 
Group’s expectations at the time  
of acquisition.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsUK

Sales

Isle of Man

Head Office

Manufacturing

Shanghai

Sales/Manufacturing

Guangzhou

Manufacturing

Hong Kong

Sales/Financial 

Admin. Office

Strix Group Plc 

2

Company overview

Strix is the global leader in the design, manufacture and 
supply of kettle safety controls and other complementary 
water products used in temperature control, steam 
management and water filtration. Strix is listed on the 
Alternative Investment Market of the London Stock  
Exchange (AIM: KETL).

Seattle
Sales

New product launches pg26

  Regulated markets
  China market
  Less regulated markets

Sustainable

Innovative

Water category

Appliance category

Strix has developed a diverse range of products 
within the water filtration market through its 
three core brands; Aqua Optima, astrea and 
HaloPure. These brands deliver global solutions 
for water filtration and sterilisation needs 
through the delivery of water bottles, jugs,  
filters and other related appliances.

Given increased consumer focus on health-
conscious choices and on reducing plastic 
waste, Strix is able to offer a sustainable choice  
to the end consumer. 

We expect to launch a further seven products 
within this category during 2020.

Strix has developed a portfolio of water, 
temperature and steam management 
technologies which have been commercialised 
in adjacent products and markets.

Strix’s research & development team is 
continually focussed on delivering product 
innovation within the appliance market, either 
through new technologies, new applications,  
or by adapting Strix’s existing technology to meet 
consumer needs. Innovative controls technology 
within this category has enabled Strix to improve 
energy efficiency within its products. 

We expect to launch a further five products 
within this category during 2020.

UK
Sales

Strix Group Plc

3

Seattle

Sales

Isle of Man
Head Office
Manufacturing

Shanghai
Sales/Manufacturing

Guangzhou
Manufacturing

Hong Kong
Sales/Financial 
Admin. Office

Dependable

Kettle controls

Strix’s core products are safety controls for small 
domestic appliances, primarily kettles, which  
are responsible for disconnecting the power to 
heating elements at the point of boiling water. 

Strix has positioned itself as the market leader  
in the Kettle controls market with c.54% of the 
market value share. Kettle controls make up  
the majority of our business, and we have 
established a strong reputation for dependable 
products that will achieve the highest level of 
performance while meeting all of the relevant 
safety requirements.

We expect to launch a further two products 
within this category during 2020.

Revenue split by category – 2019

Revenue
£96.88m

  Kettle controls 2019: £85.79m (2018: £83.51m)
  Water category 2019: £9.83m (2018: £9.26m)
  Appliance category 2019: £1.25m (2018: £0.99m) 

Strix’s long-term vision is to diversify its revenue 
streams across the three core categories. The 
Group’s investment in R&D and new product 
launches across these categories reinforce the 
Group’s ongoing focus in evolving Strix’s 
revenue mix.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

4

Chairman’s statement

 ”I am pleased to announce that through the 
Group’s stable business model and global 
presence, it has achieved another year of 
growth and profitability, despite the effects 
of continuing geo-political events.”

Gary Lamb
Non-Executive Chairman

Revenue (constant currency basis)

+3.3%

2019: £96.9m
2018: £93.8m
2017: £91.3m

Adjusted EBITDA

+1.5%

2019: £36.9m
2018: £36.4m
2017: £35.1m

Strix Group Plc

5

Introduction
As a result of strong cash generation, and 
following capital investments made, the 
Group has improved its net debt position 
to £26.3m (2018: £27.5m). This excludes  
the impact of IFRS 16 lease liabilities  
which was adopted for the first time  
from 1 January 2019.

The Group continues to execute its 
strategy for growth through its investment 
in research and development, automation, 
the construction of a new factory in China 
and through the strategic acquisition of 
HaloSource in March 2019. The Board 
 is pleased with the integration and 
development of the acquired assets from 
HaloSource which have performed in line 
with expectation.

The Group promotes a culture of innovation 
which along with the manufacture of safe, 
reliable and high-quality products continues 
to make Strix renowned within the industry.

Kettle control market performance
I am pleased to report that the global kettle 
control market displayed value growth of 
c.3% inclusive of Chinese multi-cooker 
appliances. This is positive when compared 
to the c.2% average annual value growth 
experienced since 2016.

In conjunction with the growth in the 
global market, Strix maintained its value 
share in both the Regulated and Less 
Regulated markets at c.73% and c.34% 
respectively, while the Group’s value 
share in the China domestic market 
increased to c.49%.

Financial performance
Revenue for the year reached £96.9m,  
a 3.3% growth on 2018 (1.8% growth  
on a constant currency basis) and I am 
pleased to report a 2.1% growth in 
adjusted profit after tax to £28.9m (2018: 
£28.3m). The Group presented a 1.8% 
increase in adjusted gross profit to 
£39.6m (2018: £38.9m) primarily as a 
result of the newly acquired HaloSource 
business which contributed an adjusted 
gross loss of £1.1m. Adjusted EBITDA 
increased 1.5% to £36.9m (2018: £36.4m).

Cash generation remains strong, with 
£34.4m net cash generated from operating 
activities, compared with £35.0m in 2018.

Impact of COVID-19
The Board is closely monitoring the 
development of COVID-19 and has put in 
place a number of preventative measures 
within the Guangzhou manufacturing 
facility. In order to provide a safe and 
healthy working environment for our 
employees, the Group has made  
medical supplies such as face masks, 
thermometers and sterilisers readily 
available. We have also used our newly 
acquired HaloSource product within the 
sterilisation zone at the factory entrance 
to enhance our preventative measures. 
Globally, the Group is adhering to the 
latest travel advice provided by the World 
Health Organisation.

The impact on Strix has thus far  
been limited with our Guangzhou 
manufacturing facility operating at 96% 
resource levels as at 18 March 2020, having 
only been closed for one extra week in line 
with government imposed policy to extend 
the mandatory Chinese New Year holiday. 
All of our top 20 largest OEM customers 
have resumed production and are 
continuing to increase capacity.

We expect the kettle control market to  
be resilient but we are closely following 
the effect on global consumer demand.

Dividend policy
The Board is proposing a final dividend of 
5.1p per share following the 2.6p interim 
dividend paid in October 2019. This will bring 
the full year dividend to 7.7p, as indicated 
within the interim results announcement. 
The final dividend will be paid on 3 June 
2020 to shareholders on the register at 
11 May 2020 and the shares will trade 
ex-dividend from 7 May 2020. The Board has 
previously communicated its dividend policy, 
which is to increase the dividend in line with 
future underlying earnings, from a base  
of 7.7p for the 2019 financial year. 

Board composition
I am delighted that, as of 18 March 2020, 
Richard Sells is appointed as a Non-

Executive Director. Richard brings  
a wealth of advisory, operational and  
board experience developed over  
30 years’ working across multinational 
corporations, public companies, 
entrepreneur-led SME enterprises  
and private-equity backed businesses.

Annual General Meeting
The Group will host its Annual General 
Meeting on 28 May 2020 at 09:00 at  
our registered office at Forrest House  
on the Isle of Man.

Gary Lamb
Chairman

Governance code
It is the role of the Board, led by 
myself as Chairman, to ensure that 
Strix is managed in a way that 
nurtures and protects the medium to 
long-term benefit of all shareholders, 
supported by effective and efficient 
decision-making. 

As part of this process, Strix assessed 
itself against the principles which 
make up the Quoted Companies 
Alliance Corporate Governance 
Code (the “QCA Code”) as the Board 
believes that adherence to the QCA 
Code provides a strong foundation 
for delivering shareholder value. 

Our re-issued QCA Corporate 
Governance Code Compliance 
statement was published on our 
investor relations website on 
9 August and sets out in detail  
how we have applied each part  
of the QCA Code’s principles and 
application guidance, together with 
links to where further information 
can be found on each of the topics. 

This demonstrates the Group’s 
commitment to undertaking effective 
corporate governance which is 
consistent with the enhanced 
expectations of investors for companies 
admitted to trading on AIM.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

6

Chief Executive Officer’s statement 

 ”Strix has continued to deliver on its 
strategic plans during 2019 which has 
strengthened the Group’s position across 
its three product categories: kettle controls, 
water, and appliances.”

Mark Bartlett
Chief Executive Officer

Adjusted profit before tax

+3.4%

2019: £30.2m
2018: £29.2m
2017: £28.3m

Final and interim dividend  
per share for the year

+10.0%

2019: 7.7p
2018: 7.0p
2017: 2.9p

Strix Group Plc

7

Introduction
The Group maintained its market leading 
c.54% value share of the global kettle 
controls market whilst acquiring certain 
assets from HaloSource in March.  
In addition, construction of a new 
manufacturing facility in China has 
commenced and remains on target  
to be fully operational by August 2021. 

Financial performance
The Group has delivered another solid 
performance driven by a 3.3% increase  
in revenue (1.8% on a constant currency 
basis) and a reduction in net debt ahead 
of market expectations. Excluding the 
newly acquired HaloSource business, 
adjusted profit before tax increased by 
9.9% to £32.1m and adjusted EBITDA 
increased by 5.5% to £38.3m. The 
HaloSource business contributed an 
adjusted total comprehensive loss of 
£2.0m, which is in line with the Group’s 
expectations at the time of acquisition.

The Group continues to demonstrate 
strong cash generation which has 
supported the payment of an increased 
dividend for 2019, a £1.0m reduction in  
the balance of the Group’s revolving credit 
facility, and an increase of £8.9m in cash 
used in investing activities. This reflects  
the Group’s commitment to undertake 
strategic projects that will drive future 
growth and profitability.

Kettle control category
Strix continues to hold a strong value 
share of the global kettle control market 
at c.54%, posting growth in the China 
Market segment and holding a stable 
position in the Regulated and Less 
Regulated segments. It is estimated that 
the value of the global kettle control 
market grew c.3% to c.£160m in 2019.  
It exhibits continued growth potential  
as global penetration of electric kettles 
increased to c.38% of households. 

The overall value of the Regulated kettle 
control market was estimated to grow  
by c.2% to c.£70m. The key driver behind 
Regulated market growth was recovering 
performance in European (excluding UK) 

markets and ongoing growth in North 
America where both markets posted 
growth of more than 5%. Sector 
performance was held back by poor  
UK performance adversely impacted by 
market uncertainty resulting from Brexit. 
Strix maintained its value share at c.73%  
in the Regulated market.

In the Less Regulated market, Strix 
estimates that in 2019 the value of the 
kettle control market grew by c.4% to 
c.£59m, slightly ahead of the medium-
term average annual growth rate. The  
key drivers behind Less Regulated market 
growth were Russia and Central Africa 
which both experienced growth of over 
10%, whilst South Africa and the Middle 
East posted flat/negative growth.

In the Chinese market, Strix estimates that  
in 2019 the value of the kettle control market 
grew by c.2% to c.£31m, slightly lower than 
the c.3% medium-term average annual 
growth rate. The higher priced multi-cooker 
appliances continue to gain value share to 
c.26%, and Strix’s share of this sector has 
grown to greater than c.35% (2018: c.18%) 
following successful commercial and legal 
actions in the last two years.

New product development
We have continued to focus product 
development on opportunities within the 
Regulated, Less Regulated and China 
markets that will strengthen Strix’s position 
and support our market share aspirations. 

To achieve this we have expanded our 
range of products within the successful  
U9 platform, and developed a variant  
of the new electronic kettle connector. 
This allows the Group to access the 
growing glass powerbase segment of 
multi-function kettles in both China and 
the rest of the world. In addition, we have 
developed variants of our P72 Adaptor, 
one targeted at the heavy-duty iron  
market and the other at lower-power milk 
frothers. We have also been engaging 
customers, primarily with products aimed 
at the Regulated market, to use Aqua 
Optima filters within their appliances, 
including one which will offer both boiling 

and chilled water. Finally we have been 
working on developments to extend  
the performance of the astrea filter.

We continue to use our strong 
relationships with key OEMs, brands  
and retailers, coupled with consumer 
research, to increase the focus on 
innovative products that will support  
our market share aspirations across  
all the product categories.

Throughout 2020, in line with our growth 
ambitions, we have 14 intended new 
product launches. The most notable 
impact being within our Water category, 
which across the three brands, will 
account for half of our launches. A further 
two range expansions are planned within 
kettle controls and five products will be 
launched within our appliance category.

Water category
The Group’s water category has been 
further strengthened during 2019 through 
the acquisition of certain assets from 
HaloSource which now incorporates  
the Aqua Optima, astrea and HaloPure 
brands. The water category reported  
a 6.1% growth in revenue in 2019 which 
incorporates a 1.1% growth within the 
Aqua Optima brand which out-performed 
the 0.7% value growth in the UK filter and 
jug market.

The category is well placed to take 
advantage of its world-class R&D 
knowledge, which was further strengthened 
through the acquisition of HaloSource,  
to bring innovative and sustainable products 
to the market. The introduction of a category 
management team has strengthened the 
commercialisation of new technologies to 
ensure Strix obtains the greatest value out  
of its research & development activities.

The Aqua Optima brand is strategically 
positioned to take advantage of the market 
shift towards trade-brand filters through  
its product portfolio and partnership with  
a number of UK and global brands. The 
brand concluded a number of sales and 
partnership initiatives in 2019 which are 
expected to lead to expanded distribution 
opportunities into new markets.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

8

The astrea brand acquired from 
HaloSource in March 2019 delivers safe 
drinking water to consumers through 
certified lead reductions. During 2019,  
the astrea team worked with a number  
of leading retailers within the US and 
completed a successful collaboration with 
AquaShield Health Technology Company 
Ltd to launch a new Philips co-branded 
water bottle globally outside of North 
America during 2020. In addition to our 
co-branded bottle, we intend to launch  
a further two products under the astrea 
brand during 2020, the next-generation 
astrea ONE bottle filter and a plastic  
astrea bottle. 

The HaloPure brand also acquired from 
HaloSource, delivers safer water through 
patented bromine-based polystyrene 
beads that kill bacteria and viruses.  
During 2019, the HaloPure team focussed 
on new business development related  
to the sterilisation industry. The brand 
achieved positive testing results and 
strong interest from customers on the 
application of its products within the 
farming and medical sectors. The Group 
is currently seeking government approval 
for a sterilisation product license within 
China to support the long-term growth  
of this technology.

Appliance category
Strix has developed a portfolio of water, 
temperature and steam management 
technologies which have been 
commercialised in adjacent products and 
markets. The appliance category reported 
a 25.9% growth in revenue in 2019 and 
continues to be focussed on delivering 
product innovation within the appliance 
market, with a particular focus on baby 
care and ‘hot water on demand’. 

•  The latest version of Tommee Tippee’s 
appliance was awarded the Mother  
& Baby gold award for ‘innovation  
of the year 2019’, its volumes have 
now exceeded one million since  
the original product was launched.
•  We signed a development agreement 
to launch two new products in 2020 
with a leading Asian mother and  
baby brand.

•  We launched the Zwilling Water 

Dispenser in April 2019 which uses  
our patented instant flow heater  
‘IFH’ technology. This product was 
developed with one of our OEM 
partners and is being sold under the 
Zwilling brand across China as a hot 
and warm multi-function drinking 
water appliance. The benefit is that  
it can heat water to different 
temperatures, for different drinks.
In Q3 2019, we launched the 
Mr. Coffee HotCup unit, designed as a 
pod-free single-serve brewer. The unit 
features Strix patented kettle-heating 
technology to heat water to the 
optimal brewing temperature and  
a water flow system and cone-style 
filtration to extract flavours. 

• 

We continue to use our strong 
relationships with key OEMs, brands  
and retailers, coupled with consumer 
research, to increase the focus on 
innovative products for the future.

Operations review
Lean and continuous improvement 
initiatives have continued to be a key 
focus for Strix and as a result we have 
secured a 29% reduction to our customer 
quality ppm (parts per million) rate which 
includes a 4% reduction to our kettle 
control customer quality ppm, achieving 

another record low for the Group.  
The Group’s culture of lean initiatives  
has achieved £0.2m of savings in  
2019 from a total of 17 projects.

During 2019, 521 million parts were 
manufactured at our factory in Ramsey  
by a team of only 37 people. Total Quality 
Assurance Provider, Intertek, has awarded 
this facility, along with our Ronaldsway 
head office a ‘Benchmark’ score within all 
ISO categories. This represents the highest 
standards available within the scoring 
system which very few audited companies 
achieve. Our larger Guangzhou 
manufacturing facility also received 
exceptional results where four out of the 
six criteria were ‘Benchmark’ and the 
remainder ‘Mature’ which is considered a 
top industry ranking for this size of facility.

We continued to invest in production 
automation with further automated lines 
being specified and installed during 2019, 
with investment planned for 2020 to 
automate an additional five lines (out of 
18 in total). This will allow us to increase 
our production volume, quality control 
and reliability whilst managing to control 
costs, in particular rising wage costs in 
China. The value of our investment in 
automation is demonstrated through an 
improvement in the production efficiency 
of core kettle products by 5% to 98%.

The Group made significant progress 
during 2019 in its plans to relocate  
the manufacturing operations in China  
to Guangzhou’s Zengcheng district.  
The Group completed and received 
government approval for the detailed 
designs of the factory and has signed  
a construction contract with Shanghai 
Installation Engineering Group Co. Ltd  
for £13.9m. During October, Strix senior 
management attended the foundation 
stone laying ceremony with the 
foundation pile driving process being 
completed by the end of December.
The relocation of our manufacturing 
facilities in China will support the future 
growth ambitions of the business and 
enable the Group to maximise the 
economic benefit of our investment  
in automation. The Board is pleased  
to re-confirm that the construction  
project is on schedule to meet the  
August 2021 completion with costs  
in line with expectations.

Strix Group Plc

9

COVID-19
Strix continues to closely  
monitor the situation with regard 
to COVID-19. The Group’s 
manufacturing operations in China 
resumed production on 10 February 
(in line with Government policy  
for an extended Chinese New Year 
holiday) and reached 96% resource 
levels as at 18 March 2020. In 
addition, all of the Company’s  
20 largest OEM customers have 
now resumed production. We  
are extremely pleased by the 
performance of the team through  
a challenging situation and with 
minimal disruption to our 
production. The welfare of all Strix’s 
employees remains the primary 
concern and pre-cautionary 
measures will continue for the 
foreseeable future in order to 
ensure we can continue to serve 
our customers.

As COVID-19 has spread globally, 
Strix has been closely monitoring 
the potential effect on demand. 
Strix’s products have historically had 
limited correlation with short-term 
consumer confidence with kettles 
being seen by many as a household 
essential and repeat purchase. 
However, in the event of a fall in 
demand, the Board believes Strix 
has an appropriate balance sheet 
and procedures in place to 
capitalise and continue to serve  
its customers in the long-term.

Whilst there are a number of geopolitical 
and economic headwinds which could 
make 2020 challenging including Brexit, 
the impact of COVID-19, and the 
continued US/China trade tensions, the 
Board believes it has taken appropriate 
preparatory steps to mitigate the risk 
presented by these challenges. At present 
we expect that the majority of the  
impact will occur in H1, attributable to 
interruptions in global supply chains  
and global demand. Our profitability 
model strategically targets the second 
half of 2020, and as such is expected  
to provide some resilience against this 
uncertain backdrop. 

The Group’s manufacturing operations  
in China have recovered with a c.100% 
production capacity and operational 
supply chain which is sufficient to  
meet customer demand. The Board 
recognises that although we are entering 
unprecedented times, the Group’s stable, 
recurring and resilient business model  
will help support the Group through the 
COVID-19 pandemic. The Group will 
continue to focus on a prudent allocation 
of capital and be vigilant about the 
broader implications of COVID-19 which 
will include daily monitoring of consumer 
and brand demand. As a result, the Group 
is working on several strategic self-help 
initiatives, including new products and 
efficiencies, to minimise the impact to  
the full year.

We will strive to maintain our market-
leading share of kettle safety controls,  
and to grow our revenue streams within 
the water and appliance categories, by 
further diversifying our revenue base. 
Whilst this will require continued 
investment in automation, infrastructure, 
people and facilities, we believe that the 
benefits of these investments will drive 
the creation of increased value for our 
shareholders. I would like to take this 
opportunity to thank all our employees 
across the globe for their commitment 
and hard work during another busy  
year for the Group and I look forward  
to their support and encouragement  
for the year ahead.

Mark Bartlett
Chief Executive Officer

Defence of intellectual property
We remain committed to consumer safety 
where we continue to initiate regulatory 
enforcement actions to remove unsafe 
and poor quality products from the 
market. Such actions have again been 
undertaken in 2019 resulting in product 
recalls and withdrawal of kettles from sale 
in Chile, Bulgaria, Sweden and Germany 
incorporating four European Rapid 
Exchange of Information (RAPEX) alerts 
– an all-time high. We continue to actively 
monitor the markets in which we operate 
for violation of our intellectual property 
rights and have again taken action to limit 
online sales in Europe of products that 
infringe our IP culminating in the taking 
down of 17 electronic kettles. Defence  
of intellectual property and regulatory 
enforcement remain core activities of  
our business and are vital in achieving  
the Group’s growth potential.

Senior management team
During April 2019, we appointed Harry 
Kyriacou into the new role of Chief 
Commercial Officer. He brings a wealth 
of experience in commercialising and 
marketing new products that will support 
the next phase of growth within the 
business, particularly within the water  
and appliance categories. Strix has since 
introduced a category management team 
that will strengthen the commercialisation 
of our existing and new technologies.

Acquisition strategy
Strix is actively seeking opportunities that 
will add value across the Group through 
niche acquisitions or technologies. 
Acquisitions are subject to strict financial 
criteria and consistent with the Group’s 
capital allocation priorities, to further 
enhance the Group’s growth potential 
within the water and appliance categories.

Trading and outlook
The Board continues to work with the 
Group’s management teams to deliver  
on our strategy to create value for our 
shareholders. In spite of continuing global 
volatility during the period driven by Brexit 
and US/China trade tensions, the Group 
delivered a solid performance in 2019 
which demonstrates the strength of Strix’s 
core business model.

In 2020 we continue to focus on our key 
strategic objectives which include the 
construction of the new factory in China, 
implementation of a new ‘ERP’ system 
and commercialisation of new products 
across all three categories. 

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10

Business model

Strix, as a service provider across the value chain, provides 
components and value-added services to OEMs, brands and 
retailers, who utilise these and other components to produce 
market leading products for consumers across the globe.

Kettle controls

Our USP

Water category

Our USP

Strix is unusual in that it has direct relationships with OEMs, brands 
and retailers within the kettle safety control supply chain. Using 
Strix’s extensive market intelligence, stakeholders regularly seek 
advice on product design, specification, and manufacturing 
solutions. This position helps us to build and maintain market 
share and acts as a barrier to entry for competitors by ensuring 
that Strix controls are specified. Strix continues to enhance 
consumer safety through its involvement with standard-setting 
bodies and uses its in-house independently accredited stage 3 
Customer Test Facility (“CTF”) to streamline the kettle control 
accreditation process.

Strix progressed its offering within the water filtration and 
sterilisation market with the addition of HaloSource in March 
2019. This complements Strix’s existing product portfolio and 
provides access to world-class R&D knowledge and skills that 
support the culture of innovation within the Group. The water 
category continues to benefit from trade brand agreements with 
multiple large UK retailers, and brands. The business continues  
to increase consumer recognition for its three brands through 
partnerships with Parkrun, TerraCycle and strong multi-media 
campaigns. The category benefits from a diverse range of 
distribution channels including direct website sales which  
support the sale of new products into the market.

Long-term growth

Long-term growth

Whilst Strix does already hold a strong market leading position, 
the Company believes there is still significant room for growth  
in the kettle control category. We aim to achieve this by adopting 
a split strategy approach across our three market segments: 
Regulated, Less Regulated and China. Within Regulated markets, 
our goal is to increase our share and average selling price through 
developing innovative new products with features our customers 
value. Strix has over three times more share in Regulated markets 
than the more fragmented Less Regulated segment, hence Strix 
aims to grow aggressively in this area. We will achieve this through 
leveraging our established partnerships with our OEM base, and 
by further expanding our StrixVQ product range and brand.  

The China market continues to grow in volume and in diversity 
with consumers demanding new solutions in a marketplace 
where traditional products are being left behind. With this 
considered alongside the ever more competitive market, we 
intend to grow through a rigorous value based approach to 
product development and commercial execution with products 
based on trends at extremely competitive pricing. Strix believes  
its strategic investment in automation and process improvements 
will continue supporting its competitive advantage by increasing 
production efficiency and quality management throughout  
the manufacturing lifecycle, and mitigating the risk of rising  
wage costs.

The water category plans to maintain its competitive advantage 
by leveraging its R&D capabilities to bring innovative and 
sustainable products to the market. Furthermore, the category 
plans to penetrate new markets with its existing and new 
product portfolio to drive to future category growth. 

Strix continues to invest in the growing trade brand segment 
which grew by 18% during 2019 and represented the fastest 
growing segment of the UK filter and jug market. The addition 
of the Evolve+ filter in 2020 that offers filtration speed and  
multi-fit compatibility will support growth within this segment 
during 2020.

The Group is also actively seeking acquisition opportunities 
within our core competencies that will add value across any 
and all parts of the Group.

Strix continues  
to invest in the 
growing trade 
brand segment 
which grew by  
18% during 2019. 

Strix Group Plc

11

Appliance category

How we create value:

Our USP

Strix’s mission within the appliance category is to develop 
products that allow consumers to live a safer, more sustainable 
and more convenient life at home. The principal aim being  
to take frustrations out of everyday tasks with a current focus 
on Hot Water on Demand, Baby Care, Beverage and Food 
Preparation. The use of Strix’s innovative patented technology 
has allowed the Group to launch disruptive products within  
the appliance market, such as the Tommee Tippee Perfect  
Prep machine.

Long-term growth

The category will continue to utilise Strix’s R&D capabilities  
to bring innovative consumer driven products to the market.  
This will include the use of Strix’s unique Instant Flow Heater 
technology which is one of the only reliable elements on the 
market to offer ‘true boil’ performance, and the introduction of 
the Duality appliance which provides the market with the first 
significant kettle innovation since Strix’s variable temperature 
control technology. Within the Baby Care sector, Strix’s ambition 
is to become the ‘go to’ technical solutions partner to global  
Baby Care brands.

Strix’s ambition  
is to become the  
‘go to’ technical 
solutions partner  
to global Baby  
Care brands.

Strix: 
Our business model allows us to make long-term, 
strategic decisions due to the strength of our core 
business and its ability to generate predictable cash flows. 
The strength of our customer relationships allows us to 
pursue our passion for research and innovation to deliver 
high quality, safe products to our customers.

Investors
Our business model helps us to achieve strong cash inflows 
together with sustainable profits, allowing us to make strategic 
acquisitions and deliver an attractive return to our investors. 
Our global market coverage and number of product lines  
also provide a buffer against geo-political events, such as those 
experienced in 2019 and onwards into 2020.

Customers
We share our knowledge and understanding of the kettle 
and water filtration markets to help our customers achieve 
faster product releases and to design products which are 
in line with market trends. The value in these customer 
relationships is demonstrated by the number of customers 
who have traded with us for ten years or more.

Employees
We treat our employees with respect and provide them 
with an environment in which product innovation can 
thrive. We reward our employees appropriately, no matter 
where they work in the world, and ensure they are 
acknowledged for their contribution to the Group’s 
success. In turn, this encourages our employees to strive  
for success and maximise their potential.

Suppliers
We work closely with our suppliers to build strong 
relationships that make doing business with us a long-term 
goal which brings value to both parties. We listen carefully 
to feedback from our suppliers and work with them  
to devise solutions to any problem. We also support  
our suppliers in achieving compliance with their own 
requirements, such as supplier audits.

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12

Market review:  
kettle safety controls

Strix estimates that in 2019 the global market for kettle 
controls, including those for Chinese multi-cooker 
appliances, grew c.3% to c.£160m. This exceeds the  
c.2% annual value growth that the kettle control market  
has experienced since 2016. 

Electric Kettle penetration rates provide  
an indicator of potential growth, and  
in 2019 Strix estimates global electric  
kettle penetration has increased slightly  
to around c.38% of all households.

By combining a culture of innovation with 
technical expertise established over the  
last three decades in the kettle control 
market, Strix continues to develop more 
cost effective kettle controls, whilst still 
achieving the highest standards of quality 
that routinely exceed 12,000 cycles in life 
endurance tests.

c.20%

Growth in Chinese (Multi 
Cooker) appliance market, 
doubling Strix’s share value 
to 35%

Strix Group Plc

13

Regulated kettle market
Regulated markets are those where high 
safety and intellectual property protection 
standards are in place and where those 
standards are rigorously monitored and 
enforced. Examples of Regulated markets 
include the UK, Western Europe, North 
America, Australasia, Turkey and Japan.  
In 2019 Strix estimates the value of the 
Regulated kettle control market grew by 
c.2% to c.£70m, in line with the medium-
term CAGR. The key driver behind 
Regulated market growth was recovering 
performance in European markets and 
ongoing growth in North America where 
both markets posted growth of greater 
than 5%. Sector performance was held 
back by poor UK performance resulting 
from Brexit uncertainty.

Less Regulated kettle market
Less Regulated markets are those where 
either high safety and/or intellectual 
property standards are not in place, or 
where they are in place but less rigorously 
enforced. Examples of Less Regulated 
markets include Russia, the Middle East, 
South East Asia, Africa and South America. 
In 2019, Strix estimates the value of Less 
Regulated kettle control market grew  
by c.4% to c.£59m, slightly ahead of the 
medium-term CAGR. The key drivers 
behind Less Regulated market growth 
were Russia and Central Africa which  
both experienced growth of over 10%, 
whilst South Africa and the Middle East 
posted flat/negative growth.

China kettle market
China is generally considered to be a  
Less Regulated market, but is developing 
quickly with improving safety standards 
and enforcement. Overall, the value  
of the China kettle control market is 
estimated to have grown by c.2% to 
c.£31m, slightly lower than the c.3% 
medium-term growth rate. 

The China domestic market continued  
to see growth in the higher priced 
multi-cooker appliances sector which 
gained value share to c.26% (2018: c.21%) 
of the China market. Strix’s value share of 
this sector doubled to c.35% (2018: c.18%).

Regulated markets: 
Strix is the key supplier to 
the Regulated market, where 
customers favour high-
quality controls to meet 
tighter regulations. 

In this mature market, 
we successfully retained 
our c.73% value share  
(2018: c.73%) of the kettle 
controls market.

Less Regulated markets: 
In Less Regulated markets, 
Strix maintained its value 
share at c.34% (2018: c.34%)
of the kettle controls market. 
Growth in Underfloor share 
was offset by poor market 
performance in the South 
African Immersed sector.

China: 
Our value share in China 
improved to c.49% in 2019 
(2018: c.45%) due to 
improved performance in 
the multi-cooker appliances 
segment combined with 
maintaining our market 
leading position in controls 
for traditional kettles.

Market share –  
regulated markets

c.73%

Market share –  
less regulated markets

c.34%

Market share –  
China

c.49%

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14

Market review:  
water category

Following the acquisition of HaloSource, the water  
category has consolidated into a global team featuring  
a number of consumer brands including Aqua Optima,  
astrea and HaloPure.

With access to best-in-class technology, 
and a strong footprint in global markets, 
the Group aims to bring to market a 
portfolio of consumer products that turn 
tap water into great-tasting filtered water, 
improving the taste of hot and cold  
drinks and providing a healthier and  
more sustainable option to disposable  
bottled water.

The category is exploring the application 
of its newly acquired HaloPure 
technology within the sterilisation sector. 
The introduction of this technology  
as a precautionary measure within the 
Guangzhou facility’s sterilisation tent 
reaffirms Strix’s commitment to the health 
and safety of our workforce and the 
prevention of the spread of COVID-19.

Aqua Optima
The current Aqua Optima product range 
includes water filter jugs, and a range of 
other filters and appliances. Aqua Optima 
remains the number 2 brand in the UK 
market, leveraging multi-fit evolve filters 
to continue to offer a budget-friendly 
alternative to the leading brand. Sales  
and partnership initiatives concluded in 
2019 are expected to lead to expanded 
distribution opportunities for Aqua 
Optima in new markets.

With a market shift towards trade-brand 
filter replacements, the Group has 
strategically positioned itself as a partner 
to a number of UK and global brands, 
providing them with multi-fit evolve filters 
that offer a wider addressable market 
than Strix’s competitors. Aqua Optima 

Aqua Optima net sales growth 2019

1.1%

grew its net sales by 1.1% during 2019 
which outperformed a 0.7% growth in the 
total UK filter/jug market. During 2019, 
there has been a strategic shift within  
the UK market to online retailers which 
grew 17% compared to a 4% decline  
in traditional retailers and an increase  
of 18% in the trade brand segment. 

astrea
The astrea product range includes  
water bottles and filters that provide  
great tasting water with the benefit of 
providing a certified lead reduction.  
The brand continues to find traction  
in the US market through strategic 
distribution partners and direct consumer 
sales. The partnership with Aquashield  
to develop a Philips co-branded astrea 
ONE filtration bottle looks to expand  
this distribution globally outside the US 
market. In 2019, a contract was secured 
to supply astrea ONE bottles through the 
gifting channel, where the bottle is 
featured as a premium offering for 
corporate partners to offer to their 
employees and key customers. In 2019 
an on-air segment featuring and selling 
the astrea bottle on a key home-shopping 
network was secured for H2 2020.  
The brand continues ongoing  
discussions with large US retailers  
for further placements in 2020.

HaloPure
The HaloPure product range includes 
patented bromine based filters that kill 
bacteria and viruses. The brand will 
continue to support key drinking water 
partners in China and with support from 
Strix’s R&D department expand its 
technology into adjacent categories  
and markets. HaloPure’s unique chemistry 
offers distinctive benefits within the 
sterilisation industry with specific 
applications being investigated within  

the pet, skincare and agricultural 
industries. The Group has received 
encouraging testing results from the 
application of this technology within  
the farming and pet market, with positive 
feedback from key brands within this 
marketplace. The Group is currently 
seeking government approval for  
a sterilisation product license within  
China that will support long term  
growth of this technology.

Strix Group Plc

15

Market review:  
appliance category

The appliance category incorporates a number of products 
within the Hot Water on Demand, Baby Care, Beverage and 
Food Preparation markets. 

Strix’s mission within the category is to 
develop products that allow consumers 
to live a safer, more convenient, 
sustainable life at home.

The Hot Water on Demand market is 
gaining traction, with substantial growth 
in the China market due to increasing 
consumer demand for more convenient, 
modern appliances. Strix plans to 
capitalise on this trend initially through 
our Instant Flow Heater (IFH) offering, 
which has a unique ‘true boil’ USP and 
offers our customers the reliable quality 
and best-in-class performance for which 
Strix is renowned. Going forward we look 
to expand our IFH appliance footprint in 
China whilst developing and expanding 
our range of flow-through element 
technology. This will aim to capture the 
spectrum of consumer needs across 
different market price points. 

Strix’s first Duality appliance is also due to 
launch in Q4 2020; this innovative twist 
on kettle technology provides the market 
with the first real kettle innovation since 
Strix’s variable temperature control 
technology – here the consumer benefits 
are convenience, speed and sustainability 
through water and energy reduction. 

Baby Care continues to prove a resilient 
category valued at over £150bn 
worldwide. Here it is our ambition to  
be the ‘go to’ technical solutions partner 
to leading Baby Care brands seeking 
innovative new electrical appliances. 
Today we have a strong relationship  
with Tommee Tippee within the UK and 
going forward we have set plans in place 
to expand alongside strategic partners 
across key North American and Asian 
markets. A key highlight in Q4 2019 was 
gaining signature on a new product 

development contract with a leading 
Asian Baby Care brand. Strix expects  
to commercialise this innovative new 
product in Q4 2020. 

Strix’s addressable baby care 
market value is

£10m

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16

Our strategy  
for growth

Strix has a divisional strategy, which is supported  
by our ‘four P’s’ of Performance; Product; Process  
and People. The key areas of our strategy are:

Strategic pillar

1  Build and maintain market share

2019 progress

2020 outlook:

Product: We maintained our market leading value share in 
the global kettle control market at c.54%, including a stable 
value share in Regulated at c.73% and Less Regulated at 
c.34%, and growth in China to c.49%.

Aqua Optima achieved a 1.1% growth in net sales which 
outperformed a 0.7% growth in the UK filter/jug market. 

People: On 1 April 2019, we appointed a Chief Commercial 
Officer to strengthen the senior management team  
and to provide proven experience in developing and 
commercialising product ideas to market. 

Product: The launch of the low-cost VQ control in 2019 is 
expected to gain further share in the Less Regulated market 
during 2020. The launch of a low-cost control for multi-
cooker appliances in 2019 is expected to gain further share 
during 2020 in the China market. 

The water category looks to launch 16 new products  
through 2021, enhancing our current product portfolio,  
and developing new product applications that continue  
to expand our category access.

Performance: Sales partnerships developed in 2019 are 
expected to lead to expanded distribution for the Aqua 
Optima and astrea product portfolio during 2020. 

Risks

The risk of not building and maintaining market share is lower 
sales revenues and cash flows for the Group, which could 
lead to reduced future capital expenditure. 

The relevant principal risks are:
•  Reliance on key customers
•  Reliance on key suppliers
•  Competitors and market pressures
•  Reputation with customer base.

For further risk information pg32-37

 
Strix Group Plc

17

Strategic pillar

2  Focus on safety and quality

2019 progress

Performance: 2019 saw the Guangzhou facility achieve ISO 
“Benchmark” across four of the six identified categories and 
the Isle of Man achieve an ISO ‘Benchmark’ certification 
status across the six identified categories. This is the highest 
standard available within the scoring system which very few 
audited companies achieve.

The Group has continued its momentum in defending 
consumer safety and intellectual property rights through  
the recall of four kettles via the RAPEX procedure which  
all incorporated poor quality competitor controls and the 
removal from sale of a further five unsafe kettles.

In addition to these actions in Chile, Bulgaria, Sweden and 
Germany, further complaints in Switzerland, the Netherlands, and 
Argentina led to kettle models being converted to Strix controls.

Online retail outlets were again monitored across Europe  
and patent infringement claims brought against vendors 
where appropriate.

Process: We continue to invest in automation and refine  
our existing operations in order to protect customer safety  
by manufacturing and delivering high quality products.  
These enhancements have delivered a 29% improvement  
in customer quality ppm during 2019.

Risks

2020 outlook:

The risk of not focusing on safety and quality is a loss  
of reputation caused by product failures, leading to a 
consequent loss of sales revenue and/or profitability. 

Process: Automation of a further five lines is planned for 
2020 subject to consumer demand, helping to deliver our 
quality and efficiency targets as well as support our future 
capacity needs. 

Performance: We will continue to engage in regulatory 
enforcement activities and, where appropriate, the defence 
of our intellectual property rights across all categories.

The relevant principal risks are:
•  Reliance on key customers
•  Reputation with customer base
• 

Intellectual property.

For further risk information pg32-37

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
Strix Group Plc 

18

Strategic pillar

3  Explore new technologies

2019 progress

2020 outlook:

Product: Strix upholds a culture of innovation which 
supported the launch of a number of new products into  
the market during 2019. These products serve a variety  
of price points and include refining and improving existing 
products. During the year, this included an expansion of  
the technologies developed within the U9 platform, adding  
a dry-boil only range, and a new mini control targeted to 
access a range of smaller appliances. We also launched  
a next-generation electronic kettle control with additional 
functionality for Healthy Eating appliances, which shares 
some common features with the U9 platform. 

Aqua Optima Launched the Lumi Chiller and a new version  
of the Evolve water filter during 2019. With the acquisition  
of certain HaloSource assets in Q1, this allowed the creation 
of a water category team based out of an R&D facility in 
Seattle, USA. 

Finally, we launched two new appliances, an instant flow 
heater unit with Zwilling in China and a hot cup coffee 
machine with Mr Coffee in the US.

People: The Engineering headcount within the Isle of Man 
Head Office and Design Centre was increased by a further 
20% during 2019, primarily within the R&D team.

Performance: During our May 2019 AGM, a new innovation 
lab was unveiled at the Isle of Man Head Office. The lab 
provides a creative space to develop new concept models 
and is equipped with our first Formlabs 3D printer which 
enables a shortening of the initial development cycle.

Product: During the second half of 2019 the Group spent 
time developing and updating our product roadmap 
strategies for our three main categories: kettle controls, 
appliances and water.

The Group will continue to deliver best-in-class products to 
the market through its global distribution channels. Within the 
kettle control category this includes range expansions to the 
U9 control series and a range expansion within electronic 
controls. In the water category this includes the launch of  
the next-generation astrea ONE filter bottle and Aurora filter 
water station. Within the appliance category this includes  
the launch of the Duality appliance, baby care steriliser dryer 
and introduction of the iKetl. A full list of product launches  
is disclosed within the product roadmap on page 26.

People: Strix has introduced the role of category managers 
to expedite the commercialisation of new products and 
technologies to support the next phase of the Group’s 
growth. These new roles act as a direct link between 
engineering and sales to ensure that product specifications 
are clear and that sales have the tools to obtain maximum 
market potential out of current and future Strix technologies. 

Risks

The risk of not exploring new technologies is driven by 
existing technologies becoming obsolete, either through the 
advancement of competitor technology or through changing 
consumer needs. This would lead to the Group having an 
insufficient product portfolio to meet market needs. 

The relevant principal risks are:
•  Competitors and market pressures
•  Reputation with customer base
• 

Intellectual property.

For further risk information pg32-37

Strix Group Plc

19

Capital Allocation 
Framework 

Strix’s Capital Allocation Framework is used to prioritise the use 
of cash generated by the Group. Our framework addresses the 
investment needs of the business, regular dividend payments and 
additional returns to shareholders. The framework also seeks to 
maintain an appropriate capital structure and a robust balance sheet. 

Operating capital 
expenditure

Progressive 
dividend policy

Value accretive 
acquisitions

Conservative 
balance sheet

The Group has invested 
heavily in production 
automation since IPO 
to increase production 
volumes, quality control, 
efficiency and reliability 
whilst managing to control 
rising labour costs in China.

Relocation of the current 
manufacturing facility will 
support the Group’s strategy 
for growth with a significant 
increase in facility capacity.

In line with the 
communicated dividend 
policy, the Group declared 
a dividend growth of 10% 
from the dividend per 
share declared in 2018. 

The Group has 
demonstrated a
progressive dividend 
policy since IPO which 
demonstrates the Group’s 
strong cash generation 
and high ROCE.

In March 2019, we 
completed the acquisition 
of HaloSource, which added 
two additional brands to the 
Group’s water category. The 
acquisition added significant 
research and development 
capabilities and commercial 
opportunities to the 
category which support  
the Group’s sustainable 
investment proposition.

The Group operates a 
stable, recurring and resilient 
business model which 
benefits from high ROCE 
and a high proportion of 
cash in advance payment 
terms. This helps the Group 
to limit the risk of non-
payment and working 
capital fluctuations.
The Group has available 
liquidity, consisting of cash 
and undrawn facilities, of 
£22.7m as at 18 March 
2020. The Group has 
continued to improve its net 
debt (excluding the impact 
of IFRS 16 lease liabilities)  
to adjusted EBITDA ratio  
to 0.7x (2018: 0.8x).

Strix applied its Capital Allocation Framework during 2019 as follows:

• 

In 2019, the Group declared a final 
dividend of 5.1p per share following 
the 2.6p interim dividend paid in 
October 2019, bringing the full year 
dividend to 7.7p, representing a 10% 
growth from 2018. The Board has 
previously communicated its dividend 
policy is to increase the dividend in 
line with future underlying earnings.

•  Paid US$1.3m for the acquisition  

of HaloSource, acquiring  
extensively developed technology 
and gaining access to skilled 
research and development resource 
in the USA, which complemented  
its water category.

•  Construction contract for the new 
factory within Zengcheng district, 
China, for £13.9m. Total factory 
project is on target to be fully 
operational by August 2021 and 
remains on budget at the previously 
guided £20m.

Strix is committed to further investment in its capital projects which includes  
automation of a further five lines planned for 2020, subject to consumer demand.

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20

Delivering our strategy: 
the IPO journey 

Strix has made significant progress in delivering  
its strategy since the Group’s initial listing on the  
AIM market in August 2017.

The Group made a number of key 
strategic decisions over this time which 
have supported the Group’s growth  
and added considerable value for  
its shareholders from the initial £1.00 
public offering.

The Group’s focus on longer-term 
investment decisions and culture  
of innovation has supported the 
development of market leading patented 
technology that will support the future 
growth of the business.

Each of Strix’s core categories has 
evolved considerably since the IPO  
with the following key changes:

Appliances
Following the IPO in 2017, Strix has 
placed a higher emphasis on the 
appliance category to derive enhanced 
value from its existing and new 
patented technologies. The category 
has worked with partners to launch  
a range of appliances into the market, 
including the Zwilling master water 
dispenser in China, the award winning 
Tommee Tippee Perfect Prep Day & 
Night, and the Mr Coffee Single Serve 
(Pod Free) Coffee Maker.

Following the introduction of a category 
management team, there has been 
increased focus on value based 
development directed toward consumer 
requirements and commercial 
execution. The ability to place long-term 
investment in this category has set the 
foundations for growth in years to 
come, with plans to launch 20 new 
products over the next three years.

Kettle controls 
Strix has solidified its position within the global kettle control market to remain 
the market leading provider of kettle control components. The introduction of a 
number of key product series within this category has allowed Strix to penetrate 
new markets and provides customers with a ‘good’, ‘better’, ‘best’ classification 
that ensures Strix’s products are aligned to customer needs and price points. 

This includes the introduction of the U6 series control for electronic kettles in 2018 
and the U9 range in 2017 which has already sold over 15 million units. The product 
portfolio continued to be enhanced through the launch of the StrixVQ range in 2019 
which provides a lower cost alternative for the less regulated market. Over the next 
three years there are five planned product launches for the kettle controls category.

Within this period the Group remained focussed on defending its intellectual 
property with particular success within the China healthy eating kettle market 
which is supporting growth within this segment. Strix increased its focus on 
identifying the sale of copyists and unsafe kettles particularly for online sales.  
This led to a number of actions being undertaken that include product recalls, 
intellectual property enforcement raids, unfair competition claims, patent 
infringement claims and copyright claims. 

Strix Group Plc

21

Water 
The water category has changed significantly since IPO partly 
driven by the acquisition of HaloSource in March 2019 which 
has expanded the category’s product portfolio through the 
addition of the astrea and HaloPure brands. The successful 
integration of these brands into the water category and the 
combined strength of the category’s R&D team will support 
the delivery of the Group’s ongoing strategy.

Despite sustained political headwinds, the Aqua Optima 
brand has built its market share within the UK to become the 
number 2 brand within the UK market. During this time, Aqua 
Optima has entered into contracts with a number of leading 
UK retail brands to launch private label products and released 
a number of innovative products to the market, such as the 
Lumi Chiller. 

The brand has also signed strategic partnerships with the 
Terra Cycle recycling initiative and parkrun to increase the 
reputation and sustainability of the brand. 

The category is well placed to deliver its strategy for growth 
thanks to long-term investment decisions made from IPO  
to date and plans to launch 16 products by 2021.

Total dividend per share 

+10.0%

Increase in dividend per share
As a result of the Group’s high ROCE 
the Group declared a dividend per 
share growth of 10% in 2019. This 
demonstrates the Group’s 
commitment to its progressive 
dividend policy since IPO.

Key strategic decisions
Land and factory
During 2018, the Group undertook a 
review of its existing manufacturing facilities 
with the outcome being to purchase  
land and construct a new factory within 
Guangzhou’s Zengcheng district. The 
relocation of the current manufacturing 
facility will support the Group’s strategy for 
growth with a significant increase in facility 
capacity. During 2019, the Group signed  
a construction contract with Shanghai 
Installation Engineering Group Co. Ltd for 
RMB 128m and concluded the detailed 
designs of the factory which have been 
approved by the local government.  
The project is on schedule to be fully 
operational by August 2021.

Adjusted EBITDA 20191

£36.9m

Adjusted EBITDA*
As a result of the Group’s strategic 
decision making since IPO, Strix’s 
adjusted EBITDA has increased 
from £35.1m in 2017 to £36.9m 
in 2019.

Net debt 20192

£26.3m

Reduction in Net Debt*
As a result of strong underlying cash
generation the Group has reduced
its net debt position from £45.9m  
in 2017 to £26.3m in 2019. This 
strong cash generation supports 
the Group’s strategy for making 
long-term investment decisions and
seeking acquisition opportunities.

1   Excluding the acquisition of HaloSource Inc. 

assets.

2   Net debt excludes the impact of IFRS 16 lease 

liabilities which was adopted from 1 January 
2019. As at 31 December 2019 IFRS 16 lease 
liabilities equated to £4.5m.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

22

Acquisitions –  
HaloSource Inc. Assets

The acquisition of HaloSource in March 2019 for US$1.3m represented an opportunity  
to acquire extensively developed technology at an attractive price. This provides the Group  
with access to skilled research and development resources in the USA which complement 
Strix’s existing Aqua Optima business.

The acquisition included two technically advanced water 
purification/sterilisation technologies represented by the  
astrea and HaloPure brands. These technologies will drive  
future growth in markets outside of the UK where Strix  
currently holds 20.9% market share.

The HaloSource Inc. acquisition will support growth in the  
global water filtration market with retail value estimated  
to be over c.£8bn, with key markets valued at c.£3.0bn¹:
•  £0.3bn Europe
•  £0.5bn Latin America 
•  £1.0bn China 
•  £1.2bn North America

1  Market data sourced from Baytel Report (2015), Mintel Report (2018), GFK Data  

& Strix analysis.

astrea 
Premium filtering water  
bottle certified to reduce  
23 contaminants including 
lead, pesticides, antibiotics  
and pharmaceuticals.

The astrea product range 
includes consumer water 
bottles and filters designed  
to provide great tasting water 
while benefiting from certified 
contaminant filtration. The 
filters have recently been 
re-certified with 50% more 
capacity (30 gallons) and now cover a wide range  
of emerging contaminants including hormones.

The brand continues to find traction in the US Market 
through strategic distribution partners aided by Strix’s 
global presence and strong brand reputation.

KEY POST ACQUISITION HIGHLIGHTS: 

•  Secured a global partnership with Aquashield to develop  
a Philips co-branded bottle for distribution outside the  
US marketplace.

HaloPure 
Patented bromine-based 
technology that kills bacteria 
and viruses.

HaloPure has continued  
to support key drinking  
water partners in China while 
exploring the technology’s 
distinctive benefits within  
the sterilisation industry.  
With support from Strix’s  
R&D team, the Group  
is investigating specific 
applications of the HaloPure 
technology within the pet, 
skincare and agricultural 
industries.

KEY POST ACQUISITION HIGHLIGHTS: 

•  Positive testing results on the application of the HaloPure 

technology within the poultry farming market.

•  Implementation of the HaloPure technology within Strix’s 
Guangzhou manufacturing facility specialist sterilisation  
tent, used to combat the spread of COVID-19.

•  Application currently underway for government approval  

•  Secured an on-air segment of a key home-shopping network 

as a sterilisation product within China. 

for 2020.

•  Contract with the gifting channel offering corporate  

partners and key customers with astrea ONE premium  
water filtration bottles.

•  Continuous innovation supported by Strix’s extensive  

R&D team to provide three new products in 2020; a next-
generation astrea One bottle filter, a plastic astrea bottle  
and a Philips co-branded astrea bottle.

Financial Highlights
The HaloSource business has contributed an adjusted total 
comprehensive loss of c.£2.0m in 2019 which is in line 
with the Group’s expectations at the time of acquisition. 

The Board continues to seek strategically compelling 
acquisition opportunities which further complement  
the existing product portfolio and R&D capabilities.

Strix Group Plc

23

Automation

The Group has invested heavily in production automation since IPO to increase production 
volumes, quality control and reliability, whilst mitigating rising labour costs in China. This is 
highlighted through the improvement in customer quality ppm which reduced to 555 in 2019.

Strix’s strong automation plan for the China sites will seek  
to introduce new automated lines to generate additional 
manufacturing capacity, allowing the Group to manage increased 
production volumes until the new manufacturing facility is 
complete in summer 2021. 

 15m

Number of U90 series controls sold to date

An additional five lines are expected to be automated in 2020 
subject to consumer demand, which would take the total to 
over three-quarters of the current lines. We continue to examine 
the operational and financial benefits of automating further lines. 

 +80%

New U90 Automation line achieved 80% labour 
and 85% machine efficiency 

 +29% 

improvement in customer ppm quality results 
from 2018

 75%

The Group expects 75% of lines to be automated 
in 2020 

Continuous improvement initiatives in our manufacturing 
processes are a key focus to improve stability of the 
manufacturing process, enhancing product performance  
to help our customers improve their product quality and  
reduce costs. We are pleased to report a further +29% 
improvement in quality ppm for 2019 as a result of this. 

Due to improvements in automation and other measures 
undertaken to reduce manufacturing costs, reported gross 
profit¹ has increased by 4.4%.

1  Excluding the acquisition of HaloSource Inc. assets. 

Due to improvements in automation and other measures 
undertaken to reduce manufacturing costs, reported gross 
profit¹ has increased by 

+4.4%

2019
2018
2017

£40.6m

£38.9m

£37.2m

1   Excluding the acquisition of HaloSource Inc. assets 

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

24

Key performance indicators

Financial KPIs

Kettle control revenue 
(£000)

2019
2018

85,799

83,514

+2.7%

Definition 
Kettle controls revenue is the value of 
items sold during the year within the 
kettle controls category.

For further strategy information pg16

2019 performance 
Globally the kettle safety controls market, 
including Chinese multi-cooker appliances, 
was estimated to have grown by c.3% to 
£160m in 2019.

Adjusted EBITDA2,3 
(£000)

Adjusted gross profit2 
(£000)

2019
2018

36,903
36,351

2019
2018

39,167
38,918

+1.5%

+1.8%

Definition 
Adjusted EBITDA highlights the 
underlying operational performance of 
the Group after adjusting for exceptional 
costs, the impact of financing decisions, 
and depreciation and amortisation.

2019 performance 
Adjusted EBITDA increased by 1.5% (2018: 
3.5%) to £36.9m. HaloSource which was 
acquired in March 2019 contributed an 
adjusted EBITDA loss of £1.4m which was 
in line with management’s expectations. 
The Adjusted EBITDA increase excluding 
the HaloSource acquisition was 5.5%.

Definition 
Gross profit is the profit generated from 
our sales, after deducting the costs 
associated with making and selling  
our products.

2019 performance 
Adjusted gross profit increased by 1.8% 
(2018: increased by 4.7%). Excluding the 
acquisition of HaloSource, adjusted gross 
profit increased by 4.7% as a result of 
further efficiencies and cost savings.

Net cash generated 
from operating 
activities

2019
2018

34,360
34,956

-1.7%

Definition 
Net cash generated from operating 
activities is a measure of the cash 
generated by our operating activities, 
excluding the cash impacts of longer-
term financing and investing activities.

2019 performance 
In spite of increased expenditure on land 
and factory, automation expenditure and 
the acquisition of HaloSource in 2019, 
cash conversion remains strong as a 
result of the Group’s stable, recurring  
and resilient business model, showing  
a decrease of only 1.7% (2018: increase  
of 3.4%). 

1.  www.wisecampaign.org.uk/statistics/2019-workforce-statistics-one-million-women-in-stem-in-the-uk/
2.  Adjusted results exclude exceptional items, which include share based payment transactions and other reorganisation and strategic project costs. Adjusted results are non-GAAP 

metrics used by management and are not an IFRS disclosure. A table which shows both Adjusted and Reported results is included in the Chief Financial Officer’s review.
3.  EBITDA, which is defined as earnings before finance costs, tax, depreciation and amortisation, is a non-GAAP metric used by management and is not an IFRS disclosure.

Strix Group Plc

25

Total R&D expenditure 
(£000)

2019
2018

4,439

3,820

+16.2%

Definition 
Total R&D expenditure (including 
capitalised costs) as a percentage of 
reported revenue, which supports  
our investment in future technologies  
and products.

For further strategy information pg16

Non-Financial KPIs

2019 performance 
Total R&D expenditure has continued to 
grow by 16.2% as a result of the acquisition 
of HaloSource for c.£1.0m in 2019, adding 
significant R&D capabilities displaying 
our commitment to investing in new 
technologies to deliver future growth. 

Gender diversity

2019
2018

+1.3%

19.5%

18.2%

Definition 
This refers to the number of women  
in management roles expressed as a 
percentage of all management-level 
employees.

2019 performance 
Our percentage of women in 
management roles across the Group  
was 19.5% (2018: 18.2%), a further increase 
from 2018. This compares favourably 
with the 2019 UK statistic indicating that 
women in management roles across all 
science, engineering and technology 
roles reduced to 14% (2018: 14.8%)1.

Energy usage per head

Oil

2019
2018

-22.1%

Electricity

2019
2018

-21.4%

283

363

3,830

4,871

Definition 
Electricity and oil usage2 is expressed in 
units used per head per year. We monitor 
our energy usage on a monthly basis  
in order to ensure the environmental 
impact of our usage is minimised.

2019 performance 
Energy usage per head has further 
decreased at our Isle of Man Head Office 
during the year where headcount 
increased by 27.5% (2018: 12.2%). We 
intend to extend our energy recovery 
system to the entire head office building 
during 2020 which will further reduce 
our heating oil consumption.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

26

New products roadmap

Strix continues to invest in its R&D capabilities to deliver innovative 
new technology into each of its core categories. The Group is focused 
on delivering products that meet consumer needs at a variety of  
price points and functionality levels. The introduction of a category 
management team will support the commercialisation of new 
technologies to ensure Strix obtains the greatest value out of its 
research & development activities.

Kettle controls

2019
StrixVQ product & brand launch

U68 electronic control 

U7 kettle control

Mini U9 kettle control

Water category

2019
Lumi filter water chiller

Amazon basics filters

Private label branded filters

Appliance category

2019
Mr Coffee Hot Cup  
coffee machine

Instant Flow Heater appliance  
for China market

2020
Range expansion for the  
U9 control series

Range expansion for the  
electronic control series

2021
Range expansion for the 
StrixVQ control series

Next-generation control 
series

2020
Next-generation astrea ONE 
bottle filter

Plastic astrea bottle 

Philips co-branded astrea bottle

Evolve+ multi-fit filter 

Next-generation China  
market filter

Next-generation anti-bac filter

2021
Outdoor/travel bottle

Next-generation filter jugs

Glass filter carafe

Next-generation evolve filter

New filtering appliance

2020
Duality

Steriliser-dryer

New design for Instant Flow 
Heater appliance 

iKetl

Aurora water station

2021
Range expansion for the 
Duality appliance

Baby Care milk preparation 
appliance

Baby Care sterilisation 
appliance

Next-generation Instant  
Flow Heater

Strix Group Plc

27

StrixVQ control series

Delivered in 2019

The StrixVQ kettle control range stands for value 
and quality. The range provides a reliable solution 
to customer needs within the less regulated market.

Steriliser-dryer

Delivering 2020
Strix is due to launch its patented steriliser 
technology this year with a leading Asian Baby 
Care brand. This technology offers a strong  
unique selling point in comparison to other  
current market offerings.

Aurora water station

Delivering 2020
Initially launching under the Aqua Optima 
brand and powered by Strix Instant Flow 
Heater technology, the Aurora delivers 
auto-dispensing hot, boiled and chilled 
filtered water at the touch of a button.  
It features Evolve+ five-stage filtration,  
and with 49 size and temperature  
select combinations, delivers the perfect 
temperature drink every time.

Aurora is part of a continued expansion  
of the Aqua Optima portfolio, focused on 
delivering budget friendly water filtration 
solutions that are powered by best-in-class 
Strix technology. 

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28

Strix Investment case

Dominant market position  
in global kettle controls

Market leading adjusted 
EBITDA margin of 38%

Strong free cash flow 
generation with unique 
working capital cycle

•  Extensive patent portfolio 
underpins margins with 
targeted campaigns to report 
infringements and remove 
copyists from the market.

•  Significant investment in 

factory automation resulting 
in scope to deliver further 
EBITDA margin uplift.

•  Increasing appliance product 
mix, further boosting margin 
as these are typically more 
complex and expensive 
components.

•  Customers typically pay  

in advance, reducing non-
payment risk and increasing 
cash conversion cycle.

•  Low requirement for 
maintenance capex 
(excluding investment  
in new factory). 

•  Operating free cash flow 

(before financing and tax)  
to EBITDA conversion of  
67% (2018: 89%). Reduction 
driven by Strix’s continued 
investment in manufacturing 
and development assets  
to support future strategic 
growth.

•  Diversified across a wide 

variety of geographies and 
component specifications.

•  Component of choice in 
Regulated markets with  
73% market value share 
(2018: c.73%).

•  Maintained stable position in 
the Less Regulated Markets 
with strong opportunity for 
growth, given c.34% (2018: 
c.34%) of market value share. 

•  Growing position in the 

China markets with c.49% 
(2018: c.45%) of the market 
value share.

•  Experienced R&D team  
able to develop targeted 
specifications for each 
market with the ability  
to produce higher quality 
products than competition 
through operational scale 
and excellence.

Strix Group Plc

29

Organic growth 
opportunities in new  
markets and in the Water  
and Appliances categories

High barriers to entry  
and defence of copyist 
components

Scope for selected inorganic 
expansion to enhance  
IP portfolio

•  Acquisition of HaloSource  
in 2019 added extensively 
developed technology which 
complements the water 
category at an attractive price.

•  The Board continues to  

seek strategically compelling 
acquisition opportunities 
which further complement  
its existing product portfolio 
and R&D capabilities.

•  Patent portfolio underpins 
Strix technologies with 
successful campaigns 
globally (including China)  
to remove infringing  
products and initiate 
regulatory enforcement 
actions.

•  Unique relationships with 

brands, OEMs and retailers  
to provide support across the 
value chain and throughout 
the product lifecycle, 
including product design  
and advice on specification 
and manufacturing solutions. 
These value-added services 
and existing strong 
relationships ensure brands 
and retailers support the use 
of Strix components.

•  The Russian and the Baltics’ 

kettle markets have recovered 
strongly over the last few 
years, and Strix’s volume 
share of sub 15% still presents 
significant opportunities for 
share growth. In the US,  
Strix’s volume share growth  
is significantly stronger at 
c.70%, but there remains 
significant upside from  
a market which only has  
a kettle penetration of around 
14% of households, in spite  
of the market growing at  
a CAGR of 10%.

•  Ability to leverage off existing 
technology portfolio to grow 
in a global water filtration 
market estimated to have  
a retail value over c.£8bn¹ 
and in the Appliance markets, 
where the Baby Care 
segment alone is valued  
at over £150bn worldwide.

1   Market data sourced from Baytel Report 

(2015), Mintel Report (2018), GFK Data  
& Strix analysis.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

30

COVID-19: Crisis response, 
recovery and protection

On 30 January 2020, a Public Health Emergency of International 
Concern was declared by The World Health Organisation (WHO), 
and subsequently characterised as a pandemic by mid-March 2020. 

The coronavirus outbreak is continuing  
to severely impact people, society and 
industries globally. Strix continues to pro 
actively respond to the evolving outbreak, 
implementing precautionary measures to 
keep its people healthy, ensuring that the 
workplace is safe and to preserve cash. 

Strix continues to assess the impact  
of COVID-19, from both an operational  
and financial standpoint. Regular 

communication between the senior 
leadership team enables the Group  
to act decisively to mitigate actual  
or potential risks as they arise. 

The Group’s manufacturing operations  
in China have recovered with a 100% 
production capacity and a fully 
operational supply chain which is 
sufficient to meet customer demand. 

The Group will continue to focus on  
a prudent allocation of capital and be 
vigilant about the broader implications  
of COVID-19 which will include daily 
monitoring of consumer and brand 
demand. As a result, the Group is working 
on several strategic initiatives, including 
new products and efficiency measures, to 
minimise the impact to full year forecasts.

Strix’s Community

COVID-19 Commitment

Engineering and manufacturing businesses based in the 
Isle of Man have been stepping up to support the local 
and international response to the COVID-19 pandemic. 
Businesses have been turning their expertise to designing 
and producing essential medical equipment to fight 
COVID-19.

Strix has contributed direct engineering and manufacturing 
support to the Isle of Man’s hospital, including 3D printing 
of medical components and testing of face masks. In 
addition, we worked on the Charlotte Valve project, which 
builds on work started in Italy to enable full-face snorkel 
masks to be converted for use as emergency respirator 
masks during times of critical demand.

Provided support for the Isle of Man Government 
identifying parallel sourcing options to de-risk their 
supply chain for items of PPE using our trading contacts 
and compliance teams across the globe.

The Engineering department have been providing 
design expertise and technical support to the local 
government to manage the assembly of face visors to 
frames which were 3D printed by a community based 
project, led by crowdshield.im. Over 1,000 of these  
face visors have been used as a buffer while more  
PPE stocks arrive. 

Strix Group Plc

31

Strix’s response

Strix’s priority is the health and safety of its employees. The following precautionary 
measures were implemented with immediate effect:

1   Educate employees on COVID-19 

symptoms and prevention 

4   Restrict non-essential travel and promote 

flexible working arrangements 

•  Regular updates sent out to all employees providing 

education on COVID-19

•  Reporting of daily COVID-19 impact assessments 

•  All non-essential business travel suspended until 
restrictions are lifted and it is deemed safe to  
resume travel 

•  Employees, where appropriate, have been 

encouraged to work from home 

2   Reinforce screening protocols 
•  High quality sanitisation products provided and 

accessible to all employees

•  Minimisation of cross infection by appropriate 

workforce segregations within each site

•  Professional cleaning of all sites carried out at 

increased frequencies

•  Risk assessments conducted for all staff including 

mandatory daily temperature checks

•  All staff within our Guangzhou manufacturing  
facility were required to enter the premises  
through a specialist sterilisation tent that uses 
HaloPure’s patented technology

3   Prepare for increased absenteeism 
•  Expected absenteeism will increase following  
health screening protocols. Implementation of 
shared role responsibility to ensure no stoppages

• 

Issuance of laptops and remote working guidance

5   Align IT systems and support  
to evolving work requirements 

•  Flexible workforce arrangements implemented  
with effective remote working policies in place 

• 

IT systems and support aligned with latest  
work policies 

•  System stability, network robustness and  

data security have been addressed ensuring  
smooth operation 

6   Prepare succession plans  
for key executive positions 

•  Key management geographically diversified 

•  Regular updates between the key executive team 

7   Focus on cash flow 
•  Strong cash generation model which incorporates  

a high ROCE and high proportion of cash in advance 
payment terms limiting risk of non-payment and 
working capital fluctuations

•  Group has available liquidity consisting of cash and 
undrawn facilities of £22.7m as at 18 March 2020

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

32

Risk management approach 

Risk management  
and principal risks
Our risk management process aims  
to support the delivery of the Board’s 
strategy by managing the risk of failing 
to achieve our business objectives.  
By focusing our risk management 
system on the early identification  
of key risks, we are able to consider  
the existing level of mitigation and the 
management actions required to avoid, 
reduce, tolerate or share the risk.

Risk assessment
Risks are categorised as strategic, 
financial, operational, reputational or 
compliance in nature and are assessed 
on a residual basis according to the 
Board’s current view of their potential 
severity (being the combination  
of likelihood and consequence), 
assuming that existing controls  
in place are effective. 

The Board recognises that there are 
risks and uncertainties that could have  
a material effect on the Group. Where 
the reduction or removal of the risk is 
not possible, the Group formulates a 
management action plan to respond  
to the risk should the risk materialise 
(e.g. the Business Continuity Plan).  
The Board agrees the appetite for risk, 
and endorses that of the senior 
management team.

Ongoing monitoring
Identified risks included within the Risk 
Register are reviewed periodically by 
the senior management team, and at 
least annually by the Board. The review 
includes an assessment of each risk to 
address any changes in circumstance,  
a re-appraisal of the residual risk and 
the effectiveness of mitigating actions 
taken to date.

New risks are added to the register  
on identification, via a number of 
processes which seek to capture  
risks not already included on the  
Risk Register.

The Group is currently evaluating its 
risk monitoring software and expects  

to introduce a new reporting package 
during 2020 that will improve the 
quality and consistency of risk reporting.

Risk appetite
To strengthen our competitive 
advantage and culture of innovation, 
the Board recognises that employees 
are encouraged to take considered  
risks that drive product innovation  
and support the growth potential  
of the business. 

The list below is not an exhaustive list  
of all of the risks that the Group faces. 
Our operating environment is subject 
to change, and new risks may arise,  
the potential impact of known risks 
may increase or decrease and/or our 
assessment of these risks may change. 
Included below is an explanation of 
how each risk is being mitigated. 

Principal risks are highlighted by a bold 
typeface, whilst less critical risks are 
highlighted in an italicised typeface.

Risk heat map

n
i
a
t
r
e
C

l

y
e
k
i
L

l

e
b
i
s
s
o
P

d
o
o
h

i
l
e
k
i
L

l

y
e
k
i
l

n
U

7

12

1

3

5

4

11

6

2

8

e
r
a
R

10

9

Insignificant

Minor

Moderate

Major

Catastrophic

Identify risk

The risks identified in the  
heat map above highlight  
those which could have the 
greatest impact on the Group’s 
operations and viability.

Consequence

1.  Reliance on key customers
2.  Reliance on key suppliers
3.  Competitors and market pressures
4.  Raw material and commodity prices  

and general cost inflation
Foreign exchange risk

5. 
6.  Business taxation
7. 
External factors
8.  New factory project
9.  Existing manufacturing facilities
10.  Reputational risks
11. 
12.  COVID-19 

Intellectual property

Strix Group Plc

33

Principal risks

  Increase 

  Decrease 

  No change

Risk

Impact

Mitigation

Movement

Strategic risks

Reliance  
on key 
customers

Reliance on 
key suppliers 

Competitors 
and market 
pressures 

The Group has a number of key customer 
relationships, being some of the largest OEMs  
in the global market. The top ten customers 
contributed c.58% of the Group’s revenues in the 
financial year ended 31 December 2019 (2018: 
c.57%), with the largest customer making up c.22% 
(2018: c.18%) of the Group’s revenues. The loss  
of any of these key customer relationships could 
have a material adverse effect on the Group’s 
business, financial condition and results of 
operations.

•  Strix undertakes regular dialogue  
with its key customers, building  
strong commercial and engineering 
relationships. 

•  Strix is fully integrated in the entire 

value chain for our key products and 
provides a number of value added 
services to our customers to protect 
these key customer relationships.
•  Strix regularly reviews and manages 
key customer credit exposures.

The Group relies upon certain key suppliers, 
although dual source arrangements are in place 
across the supplier base. As a result, if alternative 
supply sources could not fulfil the required 
demand, the Group would be exposed to a 
number of risks, including the risk of supply 
disruption, the risk of key suppliers increasing 
prices and the risk of a key supplier suffering  
a quality issue which impacts upon the quality  
of the Group’s products. All of these risks, which 
apply across the marketplace, could have a 
negative impact on the Group’s business and, if 
required, the engagement of alternative suppliers 
may increase the Group’s cost base.

The Group operates in competitive and price 
sensitive markets, and a number of low cost 
competitors exist that may attempt to increase 
their market share by undercutting Strix on pricing 
or launching new brands, amongst other tactics.  
If a significant shift in market pricing occurs and 
the Group is not able to mitigate this by reducing 
costs accordingly, the Group’s revenues and 
profitability may be negatively affected. The 
markets in which the Group operates become 
more price sensitive.

•  Monitoring of the financial  
and operational viability of  
key suppliers.

•  Ongoing monitoring of inventory 

levels to ensure availability in times  
of production volatility.

•  Dual sourcing where appropriate  

to reduce dependence on  
single suppliers.

•  We constantly monitor our 

competitors and market trends to 
understand the dynamic forces which 
shape our competitive landscape.
•  We have undertaken a number of 

automation projects to mitigate the 
risk of labour cost inflation and reduce 
the costs of production wherever 
possible, particularly in China where 
the majority of our manufacturing 
employees are located.

•  We are active in a wide variety of 
markets across the world, which 
provides some protection from 
targeted competitive activity in  
specific markets.

•  Careful management of our variable 

and fixed cost bases.

•  Targeted investment in engineering, 

and a commitment to Lean 
Manufacturing, quality and customer 
relationships.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

34

  Increase 

  Decrease 

  No change

Risk

Impact

Mitigation

Movement

Financial risks

Raw material 
and 
commodity 
prices and 
general cost 
inflation 

External 
factors 

We are also exposed to fluctuations in the prices  
of some raw materials, in particular copper and 
silver. The Board monitors this closely and has put 
in place appropriate steps to mitigate the impact 
of this. However, a significant change in the cost 
of certain raw materials, particularly silver and 
copper, if sustained for a prolonged period may 
increase our material costs without necessarily 
allowing a corresponding increase in the  
sales price of our products, which could affect  
the Group’s margins and ultimate profitability.

Any change in the costs of operating the Group 
could impact on the Group’s profitability. Such 
cost increases could be incurred from increments 
in supplier costs (including, amongst other things, 
raw materials and energy costs, particularly 
electricity costs), employment costs or wage 
inflation, or increases in costs to be incurred due 
to regulatory change. Although such costs are 
accounted for, where these can be estimated,  
in future budgets for the Group, not all cost 
increases are capable of being estimated 
adequately in advance.

We continue to monitor the ever changing 
political landscape with particular focus on Brexit 
in the UK and the US/China trade tensions. The 
potential trade implications of Brexit are relatively 
unknown, especially for the Isle of Man, until  
the final position is agreed. In the case where the  
UK exits the EU without a trade deal there may  
be some disruption to our supply chains. Given 
the Group’s primary customers are kettle OEMs 
located in China, the disruption is expected to 
be relatively muted. Due to the large degree  
of uncertainty and volatility in discussions, the 
Group is actively monitoring these situations  
and continues to review the Group’s risks.

•  We have undertaken a number  

of automation projects to mitigate  
the risk of labour cost inflation and 
reduce the costs of production 
wherever possible, particularly in 
China where the majority of our 
manufacturing employees are located.

•  Careful management of our variable 

and fixed cost bases.

•  As market leader we have the ability  
to undertake a price increase if the 
inflation of costs is prolonged and 
significant.

•  Raw material purchasing policy  
of buying up to twelve months  
in advance for silver and copper,  
with 2020 prices already secured.

•  The geographical spread of our 
business across the world limits  
our exposure to this risk.

•  Where required, we have increased 
stock levels to mitigate the risk of 
increased raw material and customer 
shipment lead times.

Strix Group Plc

35

Risk

Impact

Mitigation

Movement

Financial risks

Foreign 
exchange risk 

Business 
taxation 

The Group has a natural hedge in place as our 
sales and costs are generally balanced across the 
various currencies in which the Group operates. 
Following the acquisition of HaloSource in March 
2019 the Group’s currency exposure has 
increased due to the consolidation of foreign 
subsidiaries into the Group. The Group’s payments 
and receipts are predominantly in Sterling, US 
Dollars and Yuan Renminbi, and changes in the 
rates of foreign exchange against Sterling could 
adversely impact margins earned.

In addition, under the current regulations on 
foreign exchange control in the PRC, foreign 
investment enterprises are allowed to distribute 
their profits or dividends in foreign currencies  
to foreign investors through designated foreign 
exchange banks without the prior approval of  
the State Administration for Foreign Exchange of 
China. However, the exchange of the Renminbi 
into foreign currencies for capital items such as 
direct investment, loans and security investment is 
subject to strict controls and requires the approval 
of the State Administration for Foreign Exchange 
of China. The distribution of the Group’s profits 
and dividends may be adversely affected if the 
Chinese Government imposes greater restriction 
on the ability of the Renminbi to be exchanged 
into foreign currencies. If there are any changes to 
the current regulations, there can be no assurance 
that the Group will be able to obtain sufficient 
foreign exchange to pay dividends or satisfy other 
foreign exchange requirements in the future.

The Group currently operates across a number 
of jurisdictions in the world, with different tax 
regimes. If any of the tax regimes in these 
countries undergoes significant change, there 
may be an impact on the amount of business 
taxation that the Group is required to pay. 
In particular, in the PRC, the taxation laws 
are complex and subject to change, which 
may reduce the returns available to investors 
in the future. 

•  Our natural hedge by virtue of 

• 

generating income and incurring  
costs in broadly balanced currencies  
is monitored by the Finance function  
to detect any changes in this balance 
and make appropriate adjustments  
if required.
If risks are outside of tolerance, 
derivative foreign currency contracts 
can be undertaken in order to mitigate 
the risk to an acceptable level.
•  The amount of the Group’s cash  
in China is minimised in order to 
reduce the risk of any future inability  
to distribute profits or dividends.

•  We actively monitor changes in the 

direction of legislation and regulation 
in China, where the highest risk of 
change exists.

•  A formal taxation review on our China 
operations was undertaken in 2018 in 
order to understand potential future 
changes and to put in place mitigating 
actions where appropriate. Following 
the review, Strix converted its contract 
processing model to an import 
processing model during 2019.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

36

  Increase 

  Decrease 

  No change

Risk

Impact

Mitigation

Movement

Operational risks

Impact of 
COVID-19

With the outbreak of COVID-19 reaching 
pandemic status in 2020, Strix is continuously 
monitoring the impact of the outbreak on  
the Group, from both an operational and  
financial standpoint. 

The Group currently manufactures the majority 
of its products at its main manufacturing facility 
in Guangzhou, China. From an operational 
standpoint if the COVID-19 outbreak is contracted 
by employees within our factory, this could lead  
to disruption within the manufacturing cycle and 
ultimately lead to capacity constraints in meeting 
customer demands. The Group has already been 
affected by the closure of its manufacturing 
operations in China for one extra week following 
the government imposed policy to extend the 
mandatory Chinese New Year holiday. Any major 
disruption will put global supply chains at risk  
and could impact our ability to meet customer 
demand due to shortages/downtime further 
down our supply chain and furthermore interrupt 
outbound logistics options.

•  The Group has put in place a number 
of preventative measures emphasising 
workplace hygiene, including making 
medical supplies such as face masks, 
thermometers and hand sanitizers 
readily available.

•  The Group has been sterilising its 

Guangzhou manufacturing facility  
on a daily basis.

•  The Group has created an emergency 
response team and released guidance 
to all employees stipulating best 
practices and mitigating the spread  
of misinformation.

•  The Group has suspended all  

non-essential business travel until 
restrictions are lifted and it is deemed 
safe to resume travel.

•  The Group has used its newly 

acquired HaloSource product within 
the sterilisation zone at the factory 
entrance to enhance its preventative 
measures.

•  The Group has aligned IT systems  

to support evolving working 
requirements. 

•  The Group has prepared for increased 
absenteeism by instigating a ‘Hire 
Incentive Plan’. This referral incentive  
is for our workforce to recommend 
close associates to join Strix. 

Existing 
manufacturing 
facilities 

The Group currently manufactures the majority  
of its products at its main manufacturing facility  
in Guangzhou, China. If for any reason, including 
product mix changes, a capacity constraint is 
created, or should the operations at this site 
become disrupted for whatever reason (or 
reasons), and/or the Group is unable to find a 
suitable manufacturing site, the Group’s ability  
to meet the demands of its customers could be 
affected. Any of the above could negatively impact 
the Group’s relationships with its customers.

•  The manufacturing facilities project 

referred to above will mitigate this risk 
by providing a purpose-built factory. 
Our intention is to construct the 
factory in a modular way in order  
to be able to reduce the risk posed  
by any potential disruptions. 

•  A small temporary factory has been 
rented to support business capacity 
needs until the end of the current 
factory lease.

Strix Group Plc

37

Risk

Impact

Mitigation

Movement

Operational risks

New factory 
project 

During 2018, the Group undertook a review of  
its existing manufacturing facilities. The outcome 
of this review was to proceed with a planned 
purchase of land on which a new manufacturing 
facility will be constructed. There is a risk of 
disruption to the Group if the project is not 
effectively managed, or is not completed in the 
planned timescale. Any significant disruption 
could negatively impact the Group’s relationships 
with its customers and/or its workforce, and  
could also impact the Group’s profitability  
if costs exceed the planned budget.

Reputational risks

Reputation 
with 
customer 
base 

The Group’s reputation for and delivery of high 
quality products with high standards of safety is 
key to a number of direct and indirect customers 
in choosing to specify Strix products. Should  
Strix suffer product quality or safety issues,  
leading to a negative impact on its reputation  
with customers, future performance could be 
significantly impaired.

Compliance risks

Intellectual 
Property 

The Group relies on a combination of patents,  
design registrations, trademarks, trade secrets, 
copyright, and other contractual agreements  
and technical measures to protect its proprietary 
intellectual property rights. The Group’s success  
will in part depend on its ability to establish,  
protect and enforce proprietary rights relating  
to the development, manufacture, use or sale  
of its existing and proposed products.

•  A project team has been appointed 

internally to manage the construction 
project and ensure it is delivered on 
time, and within budget. Incentives 
have been provided to key employees 
to motivate them to achieve a positive 
outcome for the Group and its 
shareholders. 

•  A robust project plan with suitable 
contingency planning has been 
created. The project team is pleased 
to confirm the project is progressing 
on schedule.

•  Detailed due diligence will be 

completed on potential suppliers in 
order to ensure that a cost effective 
outcome will be delivered within the 
specified timescales. 

•  Robust engineering design and 

validation processes from initial design 
and development through production 
and into service. 

•  High levels of quality assurance are 
embedded in robust manufacturing 
systems. 

•  Engagement with external certification 
bodies in order to ensure our products 
have already passed certification with 
key standard setting bodies.

•  We vigorously defend our key 

Intellectual Property in order to derive 
the maximum economic benefit  
from our portfolio of Intellectual 
Property assets.

•  We actively monitor new products 

introduced in markets where 
Intellectual Property protection is  
in place to ensure our designs and 
trademarks are not being infringed and 
where they are, restitution is sought. 

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

38

Chief Financial Officer’s review

 “Adjusted profit after tax increased to 
£28.9m (2018: £28.3m), an increase 
of 2.1%”

Raudres Wong
Chief Financial Officer

Adjusted earnings per share

+2.1%

2019: 15.2p
2018: 14.9p
2017: 14.5p

Net debt*

+4.1%

2019: £26.3m
2018: £27.5m
2017: £45.9m

*  Net debt excludes the impact of IFRS 16 lease  

liabilities which was adopted from 1 January 2019.  
As at 31 December 2019 IFRS 16 lease liabilities  
equated to £4.5m.

Strix Group Plc

39

Financial summary

Revenue
Revenue – constant currency basis2
EBITDA3
Gross profit
Operating profit
Operating profit – excluding the acquisition of HaloSource
Profit before tax
Profit after tax
Total comprehensive income
Net debt4
Net cash generated from operating activities
Basic earnings per share
Total dividend per share

Adjusted results1

Reported results

2019
£m

96.9
95.4
36.9
39.6
31.5
33.4
30.2
28.9
28.8
26.3
34.4
15.2p
7.7p

2018
£m

93.8
93.8
36.4
38.9
30.9
30.9
29.2
28.3
28.3
27.5
35.0
14.9p
7.0p

Change
%5

+3.3%
+1.8%
+1.5%
+1.8%
+2.2%
+8.3%
+3.4%
+2.1%
+1.7%
+4.1%
-1.7%
+2.1% 
+10.0% 

2019
£m

96.9
95.4
29.6
39.4
24.2
26.3
22.9
21.5
21.4
26.3
34.4
11.3p
7.7p

2018
£m

93.8
93.8
31.3
38.9
25.8
25.8
24.1
23.2
23.2
27.5
35.0
12.2p
7.0p

Change
%5

+3.3%
+1.8%
-5.4%
+1.4%
-6.1%
+2.0%
-5.2%
-7.1%
-7.7%
+4.1%
-1.7%
-7.1%
+10.0% 

1.  Adjusted results exclude exceptional items, which include share based payment transactions. Adjusted results are non-GAAP metrics used by management and are not an 

IFRS disclosure.

2.  Revenue – constant currency basis, which is defined as 2019 revenue restated at the exchange rates prevailing in 2018, is a non-GAAP metric used by management and is 

not an IFRS disclosure. 

3.  EBITDA, which is defined as earnings before finance costs, tax, depreciation and amortisation, is a non-GAAP metric used by management and is not an IFRS disclosure.
4.  Net debt excludes the impact of IFRS 16 lease liabilities. This standard was adopted from 1 January 2019.
5.  Figures are calculated from the full numbers as presented in the consolidated financial statements.

Financial performance
Revenue for 2019 has risen by 3.3% to 
£96.9m as a result of maintaining market 
value share in a growing market, the 
acquisition of HaloSource in March 2019 
which contributed £0.5m of revenue,  
and the weakening of Sterling against  
the Dollar. As a consequence, revenue 
growth on a constant currency basis was 
1.8% and gross profit has increased by 
£0.5m (+1.4%). This incorporates a gross 
loss of £1.2m relating to the acquisition  
of HaloSource. Gross profit margin has 
further increased from 41.5% to 42.1% 
excluding the acquisition of HaloSource.

Adjusted operating profit showed an 
increase of 2.2% to £31.5m (2018: 
£30.9m) due to lower amortisation being 
reported (2019: £1.3m; 2018: £2.3m).  
This has been offset by an increase in 
fixed salary costs partially driven by the 
acquisition of HaloSource during the year. 

The Group’s reported operating profit was 
£24.2m (2018: £25.8m) which represents a 
decrease of 6.1%, primarily due to incurring 
an operating loss of £2.1m in relation to 
the newly acquired HaloSource business 
offset by a £0.5m increase in operating 
profit for the remaining business.

Adjusted EBITDA increased to £36.9m 
from £36.4m, representing a 1.5% 
increase. Excluding the acquisition of 
HaloSource, adjusted EBITDA increased 
5.5% to £38.3m. Adjusted EBITDA is 
defined as profit before depreciation, 
amortisation, finance costs, finance 
income, taxation, and exceptional items 
including share based payments.

Adjusted profit before tax increased to 
£30.2m (2018: £29.2m). Excluding the 
newly acquired HaloSource business the 
adjusted profit before tax increased by 
9.9% to £32.1m. Interest on the revolving 
credit facility decreased by £0.4m to 
£0.9m following a reduction in the facility 
amount from £41.0m to £40.0m and a 
reduction in the applicable interest rate. 

The Group’s reported profit before tax 
was £22.9m (2018: £24.1m).

Adjusted profit after tax increased to 
£28.9m (2018: £28.3m), an increase of 
2.1%, as a result of an increased tax charge 
representing an effective tax rate of 4.4% 
(2018: 3.2%) of the Group’s adjusted profit 
before tax. This is following a change in 
tax basis from contract processing to an 
import processing model in China during 
2019. The Group’s reported profit after tax 
was £21.5m (2018: £23.2m). 

Adjusted diluted earnings per share and 
reported diluted earnings per share were 
14.2p (2018: 14.2p) and 10.6p (2018: 11.6p) 
respectively. This is a result of the 
weighted average number of diluted 
shares increasing during 2019. Basic 
earnings per share were reported at 11.3p 
(2018: 12.2p), and adjusted for exceptional 
costs were 15.2p (2018: 14.9p).

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

40

Capital expenditure and 
capitalised development costs
Tangible assets had additions to net book 
value of £18.8m in 2019, compared to 
£5.0m in 2018. This includes £6.7m  
(2018: £0.2m) of capital expenditure 
under construction, £5.7m (2018: £nil) of 
right of use assets following the adoption 
of IFRS 16 on 1 January 2019, £2.7m 
(2018: £2.7m) of plant and machinery, 
£2.0m (2018: £nil) of land, £0.9m (2018: 
£1.4m) of production tools and £0.8m 
(2018: £0.6m) of fixtures and fittings.  
This demonstrates Strix’s continued 
investment in its manufacturing and 
development assets to support our 
strategic growth objectives.

Intangible assets had additions to net 
book value of £3.2m (excluding goodwill) 
in 2019, compared to £1.9m in 2018.  
This includes £2.4m (2018: £1.8m) of 
capitalised development costs relating  
to our R&D investment, £0.3m (2018: 
£0.1m) of software and £0.5m (2018: £nil) 
of intellectual property rights which have 
been separated into a new asset class  
in 2019.

Share based payments
The total charge incurred in the 
consolidated statement of comprehensive 
income in 2019 for share based payments 
was £5.9m (2018: £4.9m). The charge  
will reduce in 2020, once the tranche  
of IPO share options have vested.  
Some additional share awards were  
also granted during 2019 to incentivise 
and retain the Directors and other 
employees whom the Board consider 
critical to the achievement of the Group’s 
strategic objectives. 

Foreign exchange
The Group is broadly naturally hedged 
against movements in USD and RMB as it 
both generates revenues and incurs costs 
in these currencies. The impact of foreign 
exchange in 2019 is a loss of £0.3m 
(2018: gain of £0.1m). Despite significant 
currency fluctuations in 2019, the foreign 
exchange loss is equivalent to only 0.3% 
(2018: 0.1%) of revenue.

Taxation
The effective tax rate for the year is 
equivalent to 4.4% (2018: 3.2%) of the 
Group’s adjusted profit before tax. During 
the year, in order to mitigate the risk  
of higher tax charges in the future, the 
Group changed its tax basis in China  
from a contract processing to an import 
processing basis. 

Balance sheet
Property, plant and equipment increased 
to £25.5m (2018: £11.1m). Capital 
additions include £6.0m of assets and 
land use rights relating to the new factory 
in Guangzhou (2018: £nil), £5.7m of right 
of use assets following the adoption of 
IFRS 16 on 1 January 2019, and £4.4m  
of plant and equipment (2018: £4.8m). 
Depreciation increased to £4.2m (2018: 
£3.2m) as a result of the adoption of  
IFRS 16 which incurred £1.3m of right  
of use asset depreciation. Net intangible 
assets (comprising capitalised 
development costs, goodwill, software 
and intellectual property rights) increased 
by £2.3m (2018: decreased by £0.4m) 
driven by a £1.3m increase in capitalised 
development costs in line with the 
Group’s strategic growth objectives.

Current assets increased to £32.5m 
compared to £31.3m in 2018 primarily 
due to a £1.3m increase in trade debtors 
at year end following an increase in 
December sales and a £0.7m increase  
in advances to suppliers. Inventory 
decreased by £1.0m following increased 
demand in the second half of the year. 
Cash and cash equivalents were broadly 
unchanged at £13.7m (2018: £13.5m).

Current liabilities increased to £21.2m 
(2018: £18.4m) primarily due to a £1.5m 
increase in future lease liabilities following 
the introduction of IFRS 16 on 1 January 
2019. Trade and other payables increased 
by £1.0m to £17.8m (2018: 16.8m).

Cash flow and net debt
The net increase in cash and cash 
equivalents over the year was £0.6m 
(2018: £3.2m). This was primarily a result 
of an increase in dividend payments  
from £8.0m to £13.9m and an increase  
in the purchase of property, plant and 
equipment from £5.7m to £12.6m.  
Net cash generated from operating 
activities were down £0.6m in 2019  
to £34.4m (2018: £35.0m) with net  
cash used in investing activities up  
£8.9m to £16.4m (2018: £7.5m) due  
to the acquisition of HaloSource; and  
the increased investment in both  
tangible and intangible assets.

Net debt (excluding the impact of  
IFRS 16 lease liabilities) has decreased 
from £27.5m in 2018 to £26.3m despite 
the acquisition of HaloSource and higher 
investment in capital expenditure. We 
expect the Group’s net debt and leverage 
to increase due to continued investment 
in capital expenditure including the 
construction of the new factory in China. 
Including the impact of IFRS 16 lease 
liabilities, which was adopted from 
1 January 2019, net debt has decreased  
to £30.8m.

The Group still has in place a revolving 
credit facility of £49.0m (2018: £53.0m)  
of which £40.0m (2018: £41.0m) remains 
drawn on the facility as at 31 December 
2019. The Net debt (excluding the impact 
of IFRS 16 lease liabilities) to adjusted 
EBITDA ratio as at 31 December 2019  
was 0.7x (2018: 0.8x).

Raudres Wong
Chief Financial Officer

Strix Group Plc

41

Sustainable investing

The Group focuses its sustainable investment proposition through 
four core pillars: water filtration/cleanliness, reduction in the use  
of plastics, energy efficiency, and health and wellness.

Environmental impact
The Group is an environmentally 
conscious organisation, which minimises 
the impact of its operations on the 
environment. The Group fully complies 
with applicable legal and other 
compliance obligations, whilst at all  
times striving for best practice, specifically 

by maintaining an external approval to  
the ISO 14001:2015 standard. The Group 
is committed to continually investigating 
ways of improving its impact on the 
environment, which includes a strategic 
partnership with TerraCycle for recycling 
Aqua Optima filters and wherever practical, 
reducing, recycling and reusing our 

resources. A further example of this is the 
energy recovery system that we installed 
in our head office in 2018, which we are 
intending to extend to the entire building 
heating system in 2020 thereby reducing 
our heating oil consumption. 

Water filtration/cleanliness
The acquisition of certain assets from HaloSource  
during the year has built on Strix’s existing Aqua Optima 
brand to provide further innovations and technology that 
deliver improved water quality and sterilisation functions. 
The astrea ONE offers customers ‘on the go’ filtration 
technology that removes lead to the stringent NSF53 
standard while HaloPure uses patented bromine-based 
technology that kills bacteria and viruses. 

The expanded research and development  
team will support the Group with its  
new product development ambitions 
which includes the next-generation  
Anti-bacteria filter within the  
Aqua Optima brand. 

Reduction in the use of plastics
The Group combats single-use plastics with its  
range of astrea One reusable water bottles and  
Aqua Optima water filtration jugs where the  
Aqua Optima filters are 100% recyclable in the  
UK and EIRE. Strix has further developed and  
launched a range of eco-friendly appliances  
which reduce the need for single-use products.

Improved water
quality and
sterilisation
functions

Reductions in use of
plastics – combating
single-use plastics
(filters 100% recyclable)

Reduction of  
energy wastage

Improve water
quality and reduce
the spread of 
viruses and bacteria

Energy efficiency
Strix’s kettle controls reduce energy wastage 
through safety measures which disconnect the 
power supply to the heating element once water 
has boiled. In addition, the Group’s innovative hot 
water on demand solutions allow users to boil and 
dispense only the water they require which addresses 
the £300m per year wasted on boiling excess water  
in the UK alone. The Group expects the investment  
in the new manufacturing facility in China to provide 
further efficiency improvements on the current factory.

Health and wellness
The Group has developed a number 
of innovative technologies that both improve water 
quality and reduce the spread of viruses and bacteria. 
Strix’s appliance category has developed market leading 
sterilisation applications within the baby product 
category where during 2019, the Tommee Tippee 
Perfect Prep Day & Night machine won a Gold Mother & 
Baby innovation award. The Group has signed an 
agreement with a leading Asian baby care brand to 
launch a range of products in 2020 with further 
opportunities to expand this technology across Asia 
and North American markets being explored.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

42

Responsible business

To fulfil our mission of shaping a safer and more sustainable future 
in the design and supply of innovative hot water and filtration 
systems, the Group must ensure that it behaves in a socially 
and environmentally responsible manner.

Corporate Social Responsibility
Strix recognises that long-term success 
relies upon balancing the interests of  
its customers, shareholders, employees, 
suppliers, regulators and the communities 
in which it operates. Management of  
the Group’s impact on society, the 
communities within which it operates  
and the environment are key factors  
in the Group’s strategy for success  
and in the practice of good  
corporate governance.

Strix’s long history has enabled it  
to develop a good understanding  
of its key stakeholders which supports  
the Board and senior management to 
make well-informed business decisions  
to deliver on our strategic objectives.  
Strix holds regular discussions with its 
customers and suppliers to maintain 
these key relations which in many  
cases have been in place for decades.

Age, colour, race, gender, disability,  
ethnic origin, national origin, marital 
status, sexual orientation, religious or 
political views are not seen as barriers  
to employment and are evidenced in  
the Group’s diverse employment base. 
The Group is committed to providing 
equal opportunities for individuals in  
all aspects of employment.

The Group operates a culture of open 
communication through a range  
of mediums including: a global intranet 
platform; newsletters; Town Hall 
meetings; and Pulse of the Business 
lunches with the CEO. In addition, the 
Group conducts employee engagement 
surveys using the ’Say-Stay-Strive’ model 
with the last survey undertaken in 2018. 
As part of our HR strategy, Strix is 
committed to making positive changes  
in the Group which will increase our 
engagement index score.

Employees
The Group currently employs c.900 
people in six different international 
locations and is committed to a strategy 
built around the foundations of 
recruitment and retention, performance 
management and development, reward 
and recognition, and people policies.  
The Group believes that the development 
and retention of talent is important to 
achieve the long-term strategic goals  
of the business. Employees are therefore 
encouraged and supported to undertake 
ongoing training to develop their skills 
and reach their full potential.

Ethical behaviour
The Group has a number of defined 
policies in place to cover anti-slavery, 
anti-human trafficking, anti-corruption 
and anti-bribery. Strix is committed to 
supporting and promoting international 
and local laws which prohibit modern-
day slavery, human trafficking and 
support the detection and prevention  
of corruption and fraud. Strix has a zero 
tolerance of violations to these policies, 
which apply equally to all of our Directors, 
officers, employees, apprentices, 
volunteers, agents, consultants and  
other representatives.

All of these policies are reviewed  
and updated periodically to ensure  
our policies remain fit for purpose,  
take into account evolving risks, and  
are specific to the locations in which  
the Group operates.

Involvement in  
Isle of Man business life
Strix employees are actively involved  
in the wider Isle of Man business life, 
primarily through participation in and 
membership of a number of Isle of Man 
Chamber of Commerce Committees. 
Strix is currently represented on the 
following committees:
•  Engineering and Manufacturing 

(STEM): The Committee supports 
Chamber members and the 
sustainability of engineering and 
manufacturing businesses on the  
Isle of Man by providing the voice  
of industry into Government and 
associated bodies. 

•  Fuel: Fuel is a group of individuals from 
various industries with a shared vision 
to create a bright future for the Isle of 
Man. Fuel shares ideas within the Isle 
of Man Chamber of Commerce to 
provide a younger perspective to plan 
ahead for the island’s future.
ICT: The Committee works closely 
with the Isle of Man Government and 
other industry associations to actively 
promote the Information and 
Communications Technology (ICT) 
sector whose importance as a key 
contributor to economic development 
and employment continues to grow.

• 

 “The Group is 
committed to 
providing equal 
opportunities  
for individuals  
in all aspects of 
employment.”

Strix Group Plc

43

Social contribution
At Strix we support a number of social 
causes, both on the Isle of Man and 
further afield. This includes sponsorship 
and fundraising, apprenticeships, 
internships and educational support,  
and involvement in Isle of Man  
business networks. 

As a group which is proud of its 
innovators, Strix is committed to help 
support and invest in our workforce  
of engineers and leaders for the 21st 
century. On the Isle of Man, one such 
scheme is the King William’s College 
Barrovian Alumni Internship, which allows 
an alumni of the College aged 18 to 25  
to spend three months during the 
summer working for Strix in Hong Kong. 
This includes working on business critical 
projects to support the business. 

During 2019, we undertook a number  
of internship programmes across the 
globe, including multiple engineering 
internships in the Isle of Man and in 
Guangzhou. This places undergraduates 
from the UK, Hong Kong and China  
into industrial placements and provides 
students with the opportunity  
to undertake practical work projects  
to further their studies. 

In July, two of our recent graduates 
displayed their degree work at the ‘New 
Designers’ Exhibition in London, which 
showcases the best work from over 
3,500 newly graduated designers from 
most of the UK’s universities.

We would like to express our thanks  
for the valued work that all those  
involved in the internship programme 
perform. The below represents  
a selection of those involved in our  
global initiative: Strix further supports  
the education and development  
of future Engineers through:
•  Working with the AMTC (Advanced 
Manufacturing Training Centre)  
at the UCM (University College,  
Isle of Man) in providing a number  
of work experience opportunities  
for apprentices.

•  Supporting the ACE (Awareness of 

Careers in Engineering) programme 
on the Isle of Man, which provides  
a number of local events throughout 
the year to encourage students to 
consider future careers in engineering. 
In 2019 this included the School 
Ambassador Sessions and science  
fairs plus a STEM Fest at the Villa 
Marina on the Isle of Man.
•  STEM Fest stands for Science, 

Technology, Engineering and Maths 
festival. This event was for children 
aged 9 to 11 from around the Isle  
of Man. Companies from across the 
island presented stands, each with  
a different activity linked to their 
products. At Strix we came up with  
the idea of a golf course that fired  
our very own Bimetallic Blades (energy 
we harness to drive our switches can 
make a bimetal jump).

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44

Board of Directors

Gary Lamb 
Non-Executive Chairman of the Board (53)

Gary is a qualified accountant (CIMA) who has 
gained extensive business experience over the 
past 25 years in numerous senior roles. As well 
as acting as Chairman of Strix, Gary is the Chief 
Executive Officer of Manx Telecom Ltd and 
previously was a founder director of Bladon 
Jets Limited, and a Non-Executive Director 

Mark Bartlett
Chief Executive Officer (55)

Mark joined Strix in 2006. He leads the 
organisation, setting the strategic direction  
and policy and works closely with his 
leadership team to translate Strix’s strategy  
into tangible results. His experience includes 
various positions ranging from Engineering 
Director through to Managing Director for 

Raudres Wong 
Chief Financial Officer (57)

until July 2017. Prior to Bladon Jets, Gary was 
the Finance and IT Director of Strix, leaving  
in 2007.

multinationals in Europe and the Americas, 
with his most recent positions being Managing 
Director of a company within the Ametek Inc. 
Group and latterly ABS Waste Water Limited. 

Raudres joined Strix in 2011 and is responsible 
for financial management. She has over  
25 years of international experience in 
corporate finance, business management  
and mergers and acquisitions. She has worked 
in Toronto, Japan, Beijing and Hong Kong for 
multinationals such as IDT International Ltd, 

Nortel Networks Inc., Level 3 Communications 
Inc., Nike International Ltd and ASSA ABLOY 
Ltd, holding senior finance and strategic 
planning positions. Raudres has a BComm  
and MBA from McMaster University and 
qualified as a Chartered Accountant in Canada.

Mark Kirkland
Non-Executive Director (52)

Mark qualified as a Chartered Accountant  
with PricewaterhouseCoopers in London and 
has extensive corporate experience gained 
over the last 25 years having held numerous  
senior roles in public and private companies. 
Mark’s initial career was in corporate finance, 
predominantly spent at UBS Limited. In 2003, 

Richard Sells
Non-Executive Director (61)

as part of the founding team, he became CFO 
of Raven Mount plc (now part of Raven Group 
Limited) and later became CFO of Marwyn 
Management Partners plc. Mark is currently 
CEO of Delin Property.

Richard has over 30 years’ experience working 
across multinational corporations, public 
companies, entrepreneur-led SME enterprises 
and private-equity backed businesses. Previously 
Richard has held the position of Chief Innovation 
Officer at Electrolux AB, prior to this he was 

Group Managing Director for Electrolux in  
the UK. He has served as Chairman of AMDEA 
and was on the board of London listed Alba 
plc. Richard is currently serving on Advisory 
Board of Evrythng and is as an Associate at  
The Foundation.

Strix Group Plc

45

Senior management team

Frank Gao
Chief Operating Officer

Harry Kyriacou
Chief Commercial Officer

Simon Charlesworth
Sales Director

Frank joined Strix in 2012. He directs and  
leads the global operations team which spans 
Strix’s Guangzhou and Ramsey facilities, and 
oversees the Group’s overall manufacturing, 
supply chain and technology footprint.

Harry joined Strix in 2019 and directs and leads 
the Sales, Marketing, Engineering, Commercial 
Operations and Water Category functions as 
well as the commercialisation of new products  
and technologies to support the next phase of 
the Group’s growth. 

Simon joined Strix in 2007 and was appointed 
as Sales Director in 2015, responsible for the 
development and delivery of the global Kettle 
and Appliance sales strategy through an 
international team comprising 15 personnel.

David Trustrum
Commercial Director

Nick Gibbs
Engineering Director

Peter Taylor
Director of Group Finance

David joined Strix in 1991 and directs the 
Commercial Operations department, 
optimising commercial activities through  
IPR and product safety, market intelligence  
and pricing management. 

Nick joined Strix in 1992 and directs the global 
engineering team, which includes the research 
and development facility in the Isle of Man and 
the Engineering Department at Guangzhou. 

Peter joined Strix in April 2018, having worked 
at a number of multinational companies in  
the UK, the US, and elsewhere. Peter directs 
the Finance team, responsible for the accuracy  
of financial reporting and financial controls. 

Matt Thomas
Director of Group Manufacturing, Engineering 
and Customer Quality

Matt originally joined Strix in 2003. Based in 
Guangzhou, he leads the global manufacturing 
engineering teams looking for innovative 
methods of manufacture, including automation, 
and customer quality teams. 

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

46

Corporate governance statement

The Board is committed to effective 
corporate governance as the basis for 
delivering long-term value growth and  
for meeting shareholder expectations  
for proper leadership and oversight of  
the business.

Strix applies the principles of the  
Quoted Companies Alliance Corporate 
Governance Code (the ‘QCA Code”) as 
the Board believes that adherence to the 
QCA Code provides a strong foundation 
for delivering shareholder value and 
serves to mitigate and minimise risks.

Directors of companies incorporated  
in the Isle of Man are required to comply 
with certain duties that are contained in 
the Isle of Man Companies Act, and the 
Directors comply with those duties.

Going concern basis
The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position, 
are set out in the Group Financial Review, 
together with the financial position of the 
Group, its cash flows, liquidity position 
and borrowing facilities. In addition, note 
22 of the Group financial statements 
includes: the Group’s objectives, policies 
and processes for managing its capital;  
its financial risk management objectives; 

details of financial instruments and 
hedging activities; and its exposure to 
price, interest rate, credit and liquidity  
risk. Accordingly, the Directors have  
a reasonable expectation that the 
Company and the Group have adequate 
resources to continue in operational 
existence for the foreseeable future  
based on the following factors:
•  strong historic trading performance  
of the Company and the Group;
•  budgets and cash flow forecasts  
for the period to December 2022;
•  the current financial position of the 
Group, including its cash and cash 
equivalents balances of £13.7m;
•  the availability of further funding 

should this be required (including the 
headroom of £9.0m on the revolving 
credit facility and the access to the AIM 
market afforded by the Company’s 
admission to AIM);

•  the low liquidity risk the Group is 

exposed to; and

•  the fact that the Group operates within 
a sector that is experiencing relatively 
stable demand for its products.

On the basis of the above, the Directors 
continue to adopt the going concern 
basis of accounting in preparing the 
annual Group financial statements. 

Forward-looking statements
This Annual Report and Accounts 
contains forward-looking statements that 
involve risk and uncertainties. The Group’s 
actual results could differ materially from 
those estimated or anticipated in the 
forward-looking statements as a result of 
many factors. Information contained in 
this Annual Report and Accounts relating 
to the Company should not be relied 
upon as a guide to future performance.

Annual General Meeting – 
voluntary disclosure
The business to be conducted at the 
Annual General Meeting of the Company 
is set out in the separate Notice of Annual 
General Meeting which accompanies the 
Annual Report and Accounts. Resolutions 
put before shareholders at the Annual 
General Meeting will usually include 
resolutions for the appointment of 
Directors, approval of the Report on 
Directors’ Remuneration, declaration of 
the final dividend and authorisation for 
the Board to allot and repurchase shares. 
At each Annual General Meeting there is 
an update on the progress of the business 
over the last year and also on current 
trading conditions.

How we govern

Board composition and operation
The Board is made up of two Non-
Executive and two Executive Directors 
with the appointment of an additional 
Non-Executive Director from 18 March 
2020. The Board meets frequently 
throughout the year to consider strategy, 
performance and the framework of 
internal controls. To enable the Board to 
discharge its duties, all Directors receive 
appropriate and timely information. 

Briefing papers are distributed to all 
Directors in advance of Board meetings.

in the furtherance of their duties, if 
necessary, at the Group’s expense.

All Directors have access to the advice 
and services of the Chief Financial Officer, 
who is responsible for ensuring that the 
Board procedures are followed, and that 
applicable rules and regulations are 
complied with. In addition, procedures 
are in place to enable the Directors to 
obtain independent professional advice  

The Board has conducted an appraisal  
of its own performance and that of  
each Director for the 2019 financial year. 
This was completed by the use of 
questionnaires completed by all Directors. 
The results of this exercise were reviewed 
and individual feedback was provided for 
each of the Directors, and the Board as a 

Strix Group Plc

47

Attendance at meetings
The number of scheduled meetings of the Board (excluding such ad hoc meetings as were necessary during the year to 
address specific matters arising), the Audit Committee, the Remuneration Committee and the Nominations Committee during 
the year ended 31 December 2019, together with a record of the attendance of the current Directors who are their respective 
members, is detailed below:

Gary Lamb
Mark Bartlett
Raudres Wong
Mark Kirkland

Gary Lamb
Mark Bartlett
Raudres Wong
Mark Kirkland

Board

Audit Committee

Number of meetings  
eligible to attend

Number of  
meetings attended

Number of meetings  
eligible to attend

Number of  
meetings attended

13
13
13
13

13
13
7
8

2
–
–
2

2
–
–
2

Remuneration Committee

Nominations Committee

Number of meetings  
eligible to attend

Number of  
meetings attended

Number of meetings  
eligible to attend

Number of  
meetings attended

5
–
–
5

5
–
–
5

–
–
–
–

–
–
–
–

whole. Feedback was given by an 
independent Non-Executive Director  
in respect of the Chairman, and by the 
Chairman in respect of assessments  
of each of the other Directors and the 
Board as a whole. The outcome of  
the appraisal is that the Board has  
been effective in discharging its duties 
during 2019.

Internal control
The Board has overall responsibility  
for ensuring that the Group maintains  
a system of internal control, to provide  
it with reasonable assurance regarding 
the reliability of financial information  
that is used within the business and  
for publication and the safeguarding  
of assets. There are inherent limitations  
in any system of internal control and 
accordingly even the most effective 
system can provide only reasonable, and 
not absolute, assurance against material 
misstatement or loss. Some examples  
of internal controls operated by the 
Group are given below and elsewhere  
in this statement.

The Group’s organisational structure has 
clear lines of responsibility. Operating  
and financial responsibility for subsidiary 
companies is delegated to functional 
management, which is in most cases  
the members of the senior management 
team (internally referred to as the  
“Trading Board”). 

The Board has an ongoing process  
for identifying, evaluating and managing 
the Group’s significant risks. The process 
includes:
•  Preparation and approval of budgets 
and regular monitoring of actual 
performance against budget;

•  Preparation of monthly management 
accounts for each subsidiary and for 
the Group, including investigation  
of significant variances from budget  
– these are summarised and reviewed  
at Board level;

•  Preparation of updated profitability  
and cash flow forecasts to reflect 
actual performance and revised 
outlook as the year progresses, 
including an assessment of the 
adequacy of funds for the  
foreseeable future; and
Investment policy acquisition 
proposals and major capital 
expenditure projects are authorised 
and monitored by the Group Board.

• 

Throughout the year, the Board has 
carried out assessments of internal 
control by considering documentation 
from the Executive Directors and the 
Audit Committee as well as taking into 
consideration events since the year-end. 
The internal controls extend to the financial 
reporting process and the preparation of 
the consolidated accounts. 

The Group continues to take steps  
to embed internal control and risk 
management further into the operations 
of the business and to deal with areas  
for improvement which come to the 
attention of management and the  
Board. The Group has ethical guidelines 
and a defined fraud reporting and 
whistleblowing process which are issued 
to all employees within the Group.

The Group’s risk management 
programme, which assesses key risks  
and the required internal controls that  
are delegated to Functional Directors  
is reviewed regularly in order to ensure 
that it continues to meet the Board’s 
requirements.

Shareholders
The Chairman and the Non-Executive 
Directors will always make themselves 
available to meet with shareholders.  
Normal relationships with shareholders 
are maintained by the Executive Directors 
who brief the Board on shareholder 
issues and who relate the views of the 
Group’s advisors to the Board. The Board 
believes that the disclosures set out in the 
Strategic Report on pages 2 to 43 of the 
Annual Report provide the information 
necessary for shareholders to assess the 
Company’s performance, business model 
and strategy.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

48

Substantial shareholdings
As at 14 March 2020, the Company has been advised, in accordance with the Disclosure and Transparency Rules of the 
Financial Conduct Authority, of the following notifiable interests in 3% or more of its voting rights:

Number of securities in issue:
AIM securities not in public hands: 

Identity of significant shareholders (over 3%) as follows:

Number

190,694,646
0.6%

Shares held

% holding

11,696,763
11,208,777
11,206,256
10,928,512
8,970,000
8,400,000
8,230,273
8,019,581
6,931,068
5,730,891
5,730,860

6.13%
5.88%
5.88%
5.73%
4.70%
4.40%
4.32%
4.21%
3.63%
3.01%
3.01%

Registered shareholder

Kames Capital
River & Mercantile Asset Mgt 
Premier Miton Investors
Octopus Investments
Chelverton Asset Mgt
Canaccord Genuity Wealth Mgt
Rathbone Investment Mgt
Artemis Investment Mgt
Close Asset Mgt
Hargreaves Lansdown Asset Mgt
Legal & General Investment Mgt

The Board is aiming to achieve a mix  
of institutional, retail and management 
shareholders which is appropriate for 
Strix. As at 14 March 2019, the Group has 
the following breakdown of shareholders:

0.3%

2.0%

0.2%
0.1%

8.7%

88.7%

  Domestic Institutions
  Foreign Institutions
  Domestic Brokers
  Employees etc.
  Private Stakeholders
  Foreign Brokers

Share capital structure
Details of the Company’s share capital 
can be found in note 24 of the Group 
financial statements. 

Remuneration policy
The Remuneration Committee reviews 
the Group’s remuneration policy for  
the Executive Directors and senior 
management on an annual basis to 
ensure continued alignment with the 

principles set out below. In doing so, we 
will consult with our major shareholders 
where necessary, and where required 
independent, specialist advice is sought. 

Our objective is to ensure that 
remuneration incentivises and rewards 
the growth of shareholder value through 
full alignment with the Company’s 
strategy and with the interests of 
shareholders. We have been guided by  
a number of fundamental principles: 
•  Remuneration should be set by taking 
into account pay levels in the various 
jurisdictions in which the Company 
operates, whilst complying with  
UK PLC structural norms and  
good practice; 

•  The policy should attract, retain  

and motivate high calibre Executive 
Directors and senior management 
through a significant weighting on 
performance-related pay;
Incentive plans should be robust  
and include metrics and targets  
which are directly relevant to Strix;

• 

•  Pay should be simple and 

understandable, both externally  
and to colleagues;

•  Good practice features such as 

clawback and malus arrangements 
should be included;

•  Share ownership should be 

encouraged across the executive  
team to ensure a long-term focus  
and alignment of interest with 
shareholders; and

•  Pay structures should not reward 
behaviour that inappropriately 
increases the Company’s exposure  
to risks beyond the Company’s  
risk appetite.

Application of the  
remuneration policy in 2019
For 2019, minimal changes were made  
to the remuneration policy set out at  
the time of admission to trading on AIM, 
being a mix of fixed pay, annual bonus 
scheme and LTIP. 

In respect of the annual bonus scheme, 
targets are now based on profit before  
tax (“PBT”) instead of EBITDA. PBT is a key 
measure of profitability for Strix and this 
change aligns with a metric which is 
closely followed by our shareholders.  
In addition, if a separate free cash flow 
target is not met, then the maximum 
award payable will be reduced by 50%. 

The 2019 LTIP grant is based on  
the achievement of stretched EPS  
targets and will involve the measurement 
of performance over a conventional 
three-year period, consistent with  
industry practice.

Full details of how we intend to operate 
the policy for 2019 are set out on page 55.

Gary Lamb
Chairman of the Nominations 
Committee

Strix Group Plc

49

Audit Committee report

The members of the Audit Committee,  
all of whom held office since listing and 
to the date of this report, are:
•  Mark Kirkland (Chairman)
•  Gary Lamb

The CEO, CFO and other senior finance 
staff will attend meetings of the Audit 
Committee by invitation. The external 
auditors attend the meetings to discuss 
the planning and conclusions of their 
work and have the option to meet with 
the members of the Committee without 
any members of the executive team 
present after each meeting.

The Committee is able to call for 
information from management and 
consults with the external auditors  
directly if required. The objectivity and 
independence of the external auditors  
is safeguarded by reviewing the auditors’ 
formal declarations of independence, 
assessing the level of non-audit fees 
payable to the auditors, and monitoring 
relationships between key audit staff  
and the Group.

The Committee held two formal 
meetings during the year. 

Significant issues  
considered in relation  
to the financial statements
At the request of the Board, the Audit 
Committee considered whether the 2019 
Annual Report and Accounts were fair, 
balanced and understandable and 
whether they provided the necessary 
information for shareholders to assess  
the Group’s performance, business 
model and strategy. The Committee  
was satisfied that, taken as a whole,  
the 2019 Annual Report and Accounts  
are fair, balanced and understandable.

The Audit Committee assess whether 
suitable accounting policies have been 
adopted and whether appropriate 
estimates and judgements have been 
made by management. The Committee 
also reviews accounting papers prepared 
by management, and reviews reports by 
the external auditors. The specific areas 
reviewed by the Committee during the 
year were:
•  The impact of the new IFRS 16 ‘Leases’ 

standard on the Group; 

•  Consideration of the going concern 
basis of preparation adopted in the 
financial statements; and

•  Appropriateness of the disclosures  

in the financial statements.

Mark Kirkland
Chairman of the Audit Committee

The role of the Audit Committee is set 
out in a terms of reference document 
and is to:
•  monitor the integrity of the financial 
statements of the Company and any 
formal announcements relating to  
the Company’s financial performance, 
reviewing significant financial reporting 
judgements contained in them; 

•  review the Company’s internal 

financial controls and, unless expressly 
addressed by a separate Board risk 
committee composed of independent 
Directors, or by the Board itself to 
review the Company’s internal control 
and risk management systems; 

•  monitor and review the effectiveness 
of the Group’s internal audit function 
or, if such a function does not exist, 
evaluate the need to establish one; 
•  make recommendations to the Board, 
for it to put to the shareholders for 
their approval in general meeting,  
in relation to the appointment, 
re-appointment and removal of  
the external auditor and to approve  
the remuneration and terms of 
engagement of the external auditor; 

•  review and monitor the external 

auditor’s independence and objectivity 
and the effectiveness of the audit 
process, taking into consideration 
relevant UK professional and regulatory 
requirements; 

•  develop and implement policy on the 
engagement of the external auditor  
to supply non-audit services, taking 
into account relevant ethical guidance 
regarding the provision of non-audit 
services by the external audit firm; and
•  to report to the Board, identifying any 
matters in respect of which it considers 
that action or improvement is needed 
and making recommendations as to the 
steps to be taken.

 “The Committee was satisfied that, 
taken as a whole, the 2019 Annual 
Report and Accounts are fair, 
balanced and understandable.”

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

50

Directors’ remuneration report

Statement from the Chairman of the Remuneration Committee

This report sets out the Directors’ 
remuneration policy, the basis for the 
remuneration paid to Directors in respect 
of 2019 and explains how we intend  
to implement the policy for 2020.  
The key elements of our approach  
are summarised below.

The Remuneration Committee
The members of the Remuneration 
Committee are Gary Lamb (Chairman) 
and Mark Kirkland, both of whom are 
independent Non-Executive Directors. 
Gary Lamb is also Chairman of the Board.

The Committee held five meetings  
during 2019. Both Committee members 
attended all meetings.

Duties
The main duties of the Remuneration 
Committee are set out in its Terms of 
Reference and include:
•  determining the remuneration policy 
for the Chairman and all Executive 
Directors, having regard to the  
risk appetite of the Company and 
alignment to the Company’s long-
term strategic goals;

•  reviewing the ongoing appropriateness 
and relevance of the remuneration 
policy, having regard to pay and 
employment conditions across the 
wider Group;

•  approving the design of, and 
determining targets for any 
performance-related pay schemes 
operated by the Company and 
approving the total annual payments 
made under such schemes;
•  reviewing the design of all share 

incentive plans for approval by the 
Board and shareholders;

•  determining the policy for, and scope 
of, pension arrangements for each 
Executive Director and other senior 
executives;

•  approving the terms of the service 
contracts for Executive Directors  
and other senior executives, and 
determining the policy for and scope 
of termination payments;

•  determining the total individual 
remuneration package of each 
Executive Director and other 
designated senior executives including 
bonuses, incentive payments and 
share awards; and

•  establishing the selection criteria, 
selecting, appointing and setting  
the terms of reference for any 
remuneration consultants who  
advise the Committee.

Remuneration policy
The Committee’s objective is to ensure 
that remuneration incentivises and 
rewards the growth of shareholder  
value through full alignment with the 
Company’s strategy and with the interests 
of shareholders. We are guided by  
a number of fundamental principles: 
•  remuneration should be set by taking 
into account pay levels in the various 
jurisdictions in which the Company 
operates, whilst complying with UK PLC 
structural norms and good practice; 
•  the policy should attract, retain and 
motivate high-calibre Executive 
Directors and senior management 
through a significant weighting on 
performance-related pay;
incentive plans should be robust and 
include metrics and targets which  
are directly relevant to Strix;
•  pay should be simple and 

• 

understandable, both externally  
and to colleagues;

•  good practice features such as 

clawback and malus arrangements 
should be included;

•  share ownership should be encouraged 
across the executive team to ensure  
a long-term focus and alignment  
of interest with shareholders; and
•  pay structures should not reward 

behaviour that inappropriately increases 
the Company’s exposure to risks 
beyond the Company’s risk appetite.

We will keep the remuneration policy 
under review and will make changes as 
required to ensure continued alignment 
with the principles set out above. In doing 
so, we will consult with our major 
shareholders where necessary.

Application of the remuneration 
policy in 2019
As explained elsewhere in this Annual 
Report, 2019 was a successful year for 
Strix. The business maintained a solid 
level of performance in the kettle controls 
market despite geo-political headwinds, 
and strengthened its position in the 
appliance and water categories. Growing 
market confidence in the business  
was reflected in a strong level of share 
price growth throughout 2019. The 
performance during the year completed 
an impressive period of growth for Strix 
since the IPO in August 2017.

As disclosed in the Admission Document 
in 2017 and in subsequent Annual 
Reports, the Executive Directors and 
other senior employees were granted 
awards under the Long-Term Incentive 
Plan (“LTIP”) in 2017, with performance 
measured over the period ending 
31 December 2019. The awards were 
specifically designed to provide a focus 
on profit, share price and dividend 
performance over each of the critical  
first three years following Admission  
and, subject to achieving the stretching 
performance targets, to promote a 
significant interest in Strix shares and 
establish an immediate alignment of 
interests with shareholders. The awards 
made to the CEO and CFO in August 
2017 were over shares equivalent to  
2% and 1% of the Company’s issued  
share capital respectively.

Subsequent to the year end, the 
Remuneration Committee reviewed  
the performance conditions set for the 
2017 award and confirmed that all targets 
had been met in full. This reflected  
EPS performance in each of the 2017, 
2018 and 2019 financial years plus the 
achievement of the underpins linked to 
share price performance and dividends. 
The Committee’s assessment took into 
account a small adjustment to the EPS 
target made during 2019 in light of the 
acquisition of HaloSource. The specific 
performance targets and more detail on 
this adjustment are included on page 55. 

Strix Group Plc

51

As a result of the performance assessment, the 2017 award has vested in full. The Committee is comfortable that a strong link 
between Company performance and individual reward has been maintained. It is worth emphasising that the 2017 award was a 
one-off arrangement linked to the IPO and performance over the following period. LTIP awards in subsequent years have been at 
much lower levels and the Committee does not expect to materially change its approach in this respect for the foreseeable future.

The LTIP grant made during 2019 was in line with the stated intentions in last year’s Directors’ Remuneration Report. Awards were 
granted to the Executive Directors at a level of 100% of basic salary, with vesting dependent on the satisfaction of EPS performance 
conditions over the three financial years to the end of 2021. 

The annual bonus scheme for 2019 for the Executive Directors was based on the achievement of performance conditions linked  
to challenging PBT and free cash flow targets. Despite strong performance over the course of the year, the Committee determined 
that no bonus should be paid to the Executive Directors.

Proposed application of the remuneration policy for 2020
As indicated in last year’s report, during 2019 the Committee reviewed the remuneration policy to ensure it remains relevant in  
the context of Strix’s development as a listed company. This review took into account levels of pay, the structure of the incentive 
schemes and practice at other companies of a similar size. The Committee agreed that, in general, the policy remains fit for 
purpose and that no radical change is required. However, the Committee considered in detail the appropriate levels of basic  
salary for the Executive Directors given Strix’s development since IPO and the growth in the size and complexity of the business. 

Following this review, the Committee agreed initial proposals to adjust the salaries of the CEO and the CFO. However, taking into 
account the unprecedented coronavirus outbreak in China and its subsequent global spread, and the resulting uncertainties over 
the precise longer-term impact on the business, we decided that the most prudent approach would be not to finalise any salary 
increases at this stage. This is consistent with what has been agreed for other senior executives within the Company. As a result,  
the salaries of the CEO and the CFO will remain unchanged from their 2019 levels. We will review the situation again later in 2020 
taking into account the circumstances at the time. Any decision to adjust the salaries for the Executive Directors will be disclosed 
and explained in next year’s Directors’ Remuneration Report.

The annual bonus opportunity will remain at 100% of basic salary for the Executive Directors for 2020 and the overall structure  
of the scheme will be the same as in previous years. Our intention is that the performance targets will be disclosed in next year’s 
Directors’ Remuneration Report when they are no longer considered commercially sensitive.

We intend to make a further award under the LTIP in 2020. The Committee has discussed the structure of the plan and considered 
possible alternatives to the EPS performance metric which has been used to date. After consideration, the Committee determined 
that the plan remains appropriate for Strix at the current time and, for the 2020 grant, we will apply the same EPS growth range  
as in previous years. These targets are considered appropriately challenging in light of business circumstances at the current time. 
LTIP awards to the Executive Directors will remain at a level of 100% of basic salary.

Engagement with shareholders
The Remuneration Committee would welcome any feedback from shareholders on any matter to do with Directors’ remuneration; 
please contact me if you have any comments. 

In addition, we will again present shareholders with the opportunity to vote on this Directors’ Remuneration Report by way of  
a separate resolution at the forthcoming AGM. I hope that you will support the resolution. I will also be available at the AGM  
to answer any questions you may have.

Gary Lamb
Chairman of the Remuneration Committee

Directors’ Remuneration Policy
The objective of the remuneration policy for Executive Directors is to ensure remuneration incentivises and rewards the growth  
of shareholder value through full alignment with the Group’s strategy and with the interests of shareholders.

The total remuneration package is structured so that a significant proportion is linked to performance conditions measured over 
both the short and long-term. A high proportion of the potential remuneration is paid in shares, thereby ensuring that executives 
have a strong ongoing alignment with shareholders through the Company’s share price performance.

When setting the levels of short-term and long-term variable remuneration and the balance of cash and share-based elements, 
consideration is given to obtaining the appropriate balance so as not to encourage unnecessary risk-taking, whilst ensuring that 
performance hurdles are suitably challenging.

In addition to the elements of remuneration set out in the table on the next page, Executive Directors are required to work towards 
meeting share ownership guidelines. Further details are provided on page 55.

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52

Element

Purpose and link to strategy

Operation

Maximum opportunity

Base salary

To recruit and 
reward high-calibre 
executives for the 
role required.

Reviewed annually by the Committee, taking 
account of Group performance, individual 
performance, changes in responsibility and  
levels of increase for the workforce generally.

Reference is also made to comparator 
benchmarks from time to time.

The Committee considers the impact  
of any basic salary increase on the total 
remuneration package.

Benefits

To provide market-
competitive benefits 
and to help ensure 
the overall 
wellbeing of 
employees.

The Group typically provides:
•  car allowance
•  medical insurance
•  health insurance
•  cost-of-living allowance
•  other ancillary benefits, including relocation 

expenses (as required)

There is no prescribed maximum  
annual increase. The Committee is  
guided by movements in market rates,  
the performance of the business and  
the general salary increase for the  
broader employee population, but on 
occasions may need to take into account 
factors such as development in role, 
change in responsibility, and/or specific 
retention issues.

Benefits provision is set at a level 
considered appropriate taking into 
account a variety of factors, including 
market practice elsewhere.

Executive Directors are also entitled to 25 days’ 
leave per annum.

A Group contribution to a defined contribution 
pension scheme or provision of cash allowance 
in lieu of pension.

Up to 20% of basic salary.

Annual bonus payments are based on 
performance against challenging targets linked  
to the Group’s strategic objectives.

Maximum annual opportunity of 100%  
of basic salary.

Pension

Annual 
bonus 
scheme

To provide market-
competitive benefits 
and to assist post 
retirement financial 
planning.

To encourage and 
reward excellent 
performance over 
the course of the 
financial year.

Long-Term 
Incentive 
Plan (“LTIP”)

To encourage and 
reward delivery of 
the Group’s 
long-term strategic 
objectives and 
provide alignment 
with shareholders 
through the use of 
share-based 
remuneration.

Bonuses are currently paid in cash.  
The Remuneration Committee may review  
on an ongoing basis whether a proportion  
of the bonuses should be deferred into shares.

A recovery and withholding mechanism  
applies in the event of a material misstatement  
of the Group’s accounts and also for other  
defined reasons.

The Company makes annual awards of  
nil-cost options.

Awards are released subject to continued 
employment and satisfaction of challenging 
performance conditions measured over  
three years.

A recovery and withholding mechanism applies in 
the event of a material misstatement of the Group’s 
accounts and also for other defined reasons.

Non-
Executive 
Director 
fees

To attract and retain 
a high-calibre 
Chairman and 
Non-Executive 
Directors 

Fee levels are set as appropriate for the role and 
responsibility for each Non-Executive Director 
position and with reference to market levels in 
comparably sized public companies. Fees are 
paid in cash.

The Chairman is paid a single fee for all his 
responsibilities. Other Non-Executive Directors 
are also paid a single fee. 

There is no formal individual limit within  
the LTIP rules. However, the Remuneration 
Committee applies a limit of 100% of basic 
salary to grants made under the LTIP to 
Executive Directors. 

25% of the award is payable for threshold 
performance.

In line with the LTIP rules, the Committee 
may decide to allow participants to receive 
dividend-equivalent payments.

There is no prescribed maximum annual 
increase. Any increases to fee levels are 
guided by movements in market rates  
and the general salary increase for the 
broader employee population. On 
occasion, however, fee increases may 
need to recognise, for example, change  
in responsibility and/or time commitments.

Strix Group Plc

53

Service contracts and payments for loss of office
The Remuneration Committee is responsible for approving the terms of the service contracts for Executive Directors and other 
senior executives. Directors’ service contracts are available for inspection at the Company’s registered office.

Mark Bartlett and Raudres Wong have both entered into two service agreements with the Company, one governed by the law  
of the Isle of Man and the other governed by the law of Hong Kong. 

The service agreements for Mark Bartlett and Raudres Wong are terminable on 12 months’ notice from either side. Other than 
payment of salary and benefits in lieu of notice, the Executive Directors’ service agreements do not provide for benefits upon 
termination of employment.

The Non-Executive Directors have entered into letters of appointment with the Company for an initial term of three years, unless 
terminated earlier by either party providing three months’ prior written notice.

Directors’ remuneration for 2019

Executive Directors
Mark Bartlett

Raudres Wong

Non-Executive Directors
Gary Lamb

Mark Kirkland

Date

Salary and fees1
£

Benefits2
£

Pension
£

Annual bonus
£

2019
2018

2019
2018

2019
2018

2019
2018

312
305

305
302

70
70

45
45

65
61

6
2

–
–

–
–

64
61

31
30

–
–

–
–

–
–

–
–

–
–

–
–

Long-term 
incentives3
£

6,935
–

3,468
–

–
–

–
–

Total
£

7,376
427

3,810
334

70
70

45
45

1.  As disclosed in last year’s report, the 2019 basic salaries for the Executive Directors were £311,508 for Mark Bartlett and HKD 3,050,808 for Raudres Wong. For Raudres Wong,  

where relevant the 2019 remuneration in the table above has been translated into sterling using the year-end exchange rate of GBP 1: HKD 10.319 (2018: GBP 1 : HKD 9.9). For 2019, 
Gary Lamb received a fee of £70,000 for serving as Chairman of the Board and Non-Executive Director. Mark Kirkland received a fee of £45,000 for serving as Non-Executive Director.
2.  Mark Bartlett’s benefits include participation in the Company’s private medical insurance scheme, a car allowance and a cost-of-living allowance reflecting his residence in Hong Kong. 

Raudres Wong’s benefits include participation in the Company’s medical insurance and permanent health insurance schemes.

3.  The numbers in this column reflect the indicative value of the 2017 LTIP award based on the share price as at the exercise date, 6 April 2020 (£1.70), plus an amount reflecting  

the value of dividend equivalents. This award was based on performance measured up to 31 December 2019.

Annual bonus scheme outcome for 2019
Executive Directors had an entitlement to an annual bonus up to a maximum opportunity of 100% of basic salary for 2019. 
Achievement of the bonus was based on performance conditions linked to achievement of challenging PBT and cash flow targets. 
Payment of the bonus required achievement of minimum PBT for 2019 of £30.0m, with the potential for the maximum award 
payable to be reduced by 50% if a separate free cash flow target of £10.8m was not met.

Despite strong performance over the course of the year, the Committee determined that no bonus should be paid to the  
Executive Directors.

LTIP award granted in 2019
Executive Directors and other senior employees were granted an award of shares under the LTIP in May 2019. For the Executive 
Directors, the award was granted at a level of 100% of basic salary. Vesting of the award is subject to the achievement of 
performance conditions based on the Company’s EPS performance over the three financial years ending 31 December 2021,  
as set out below. 

Annual EPS growth to be achieved in the period ending 31 December 2020

Level of vesting

Below 3%
3%
Between 3% and 7%
7% or above

0%
25%
Vesting on a straight-line basis between 25% and 100%
100%

The awards are subject to malus and clawback provisions, as set out in the remuneration policy on page 50.

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54

Performance under the LTIP award granted in 2017
As previously disclosed, the LTIP award granted shortly after Admission in August 2017 involved the assessment of EPS performance 
over the three financial years ending 31 December 2017, 31 December 2018 and 31 December 2019, with performance assessed 
individually in each of the three years. The specific EPS targets are set out below. 

Financial year ending

31 December 2017
31 December 2018
31 December 2019

EPS to be achieved

13.58p
14.86p
15.08p

With respect to the target to be achieved for the year ending 31 December 2019, the Committee agreed an adjustment to the 
previously stated target of 16.13p in order to recognise the impact of the acquisition of HaloSource early in 2019. As discussed 
elsewhere in the Annual Report, this transaction represented a compelling opportunity to acquire extensively developed technology 
at an attractive price, materially enhancing Strix’s existing product portfolio and market penetration in the water filtration segment.  
As anticipated at the time the acquisition was announced, Strix has invested £2m in HaloSource during the 2019 financial year.  
The Committee decided to adjust the 2019 EPS target for the LTIP in order to exclude these costs. This was considered appropriate 
so as to remove any disincentive for management not to acquire HaloSource, a transaction which is considered to be in the best 
long-term interests of shareholders in Strix. In addition, the adjustment was considered fair given that the acquisition of HaloSource 
had not been anticipated at the time the LTIP targets were initially set in 2017. The Board continues to expect the HaloSource 
acquisition to be earnings enhancing in the financial year ending 31 December 2021.

Following a final assessment of performance, the Committee determined that the EPS targets for all of the financial years ended 
31 December 2017, 31 December 2018 and 31 December 2019 had been met.

In addition to the EPS condition, vesting of the award also required a TSR underpin to be met. The TSR underpin required (a) the  
average share price over the final four weeks of the three-year performance period to be at least as high as the Admission price of 100p, 
and (b) actual dividends to be paid over the three-year performance period to be at least as high as those set out in the table below. 

Financial year ending

31 December 2017
31 December 2018
31 December 2019

Dividend paid

2.9p
7.0p
7.7p

The average share price of Strix over the final four weeks of the performance period (i.e. the period to 31 December 2019) was 
189.13p and, accordingly, the Committee determined that the share price condition set out above had been met. In addition, the 
Committee noted that Strix’s dividends in respect of each financial year were consistent with the payment schedule as set out above. 

Accordingly, the Committee determined that the performance conditions for the 2017 LTIP awards had been met and the awards 
vested in full. Dividend equivalents were also payable on vested awards. Clawback provisions apply to the awards for a period of two 
years following vesting.

Directors’ participation in the LTIP
Details of the numbers of shares held by the Executive Directors under the LTIP are set out in the table below.

Executive

Scheme

Grant date

Number of 
shares at 
31 December 
2018

Exercise 
price

Granted  
during year

Vested  
during year

Lapsed  
during year

Mark Bartlett

LTIP
LTIP
LTIP

Raudres Wong LTIP
LTIP
LTIP

08 Aug 2017 Nil
01 Nov 2018 Nil
20 May 2019 Nil

08 Aug 2017 Nil
01 Nov 2018 Nil
20 May 2019 Nil

3,800,000 –
–
208,417
198,398
–

1,900,000 –
–
191,870
196,267
–

–
–
–

–
–
–

–
–
–

–
–
–

Number of  
shares at 
31 December
2019

End of  
performance  
period

Vesting date1

3,800,0002 31 Dec 2019 1 Jan 20202
31 Dec 2020 1 Jan 2021
208,417
31 Dec 2021 1 Apr 2022
198,398

1,900,0002 31 Dec 2019 1 Jan 20202
31 Dec 2020 1 Jan 2021
191,870
31 Dec 2021 1 Apr 2022
196,267

1.  These LTIP options cannot be exercised until the Remuneration Committee determines the performance conditions have been met, which is normally later than the vesting date.
2.  As explained above, the performance conditions for this award were formally tested after the year end and it was deemed that this award had vested in full.

Strix Group Plc

55

Directors’ shareholding guidelines and share interests
To align their interests with shareholders, Executive Directors are required to work towards meeting specific shareholding guidelines. 
These guidelines require the Directors to retain at least 50% of the net of taxes gain arising from any shares vesting or acquired 
under the LTIP until such time as the share ownership target has been met. The guidelines require the CEO to build a holding 
equivalent in value to 200% of basic salary, and the CFO to build a holding equivalent in value to 150% of basic salary.

The Chairman and Non-Executive Directors are encouraged to hold shares in the Company but are not subject to a formal 
shareholding guideline. Details of the Directors’ interests in shares are shown in the table below:

Director

Mark Bartlett
Raudres Wong2
Gary Lamb
Mark Kirkland

1.  Based on the year-end share price of £1.70.
2.  Shares held in the name of her husband, Wing Yip Fong.

Beneficially owned at  
31 December 2019

Shareholding guideline achieved at 
31 December 2019 as % of 2019 basic salary1

300,000
300,000
500,000
–

164%
167%
n/a
n/a

Application of the remuneration policy for 2020
Fixed remuneration
As explained in the statement from the Chairman of the Remuneration Committee on page 50, the Committee discussed salary 
adjustments for the Executive Directors for 2020 but decided to make no changes at the current time in the context of the 
uncertainties caused by the coronavirus outbreak. As a result, salaries will remain at the 2019 levels, as set out in the table below. 

Director

Mark Bartlett
Raudres Wong1

1.  Salary set and paid in Hong Kong Dollars.

Salary with effect from  
1 January 2019

£311,508
 HKD 3,050,808

Salary with effect from  
1 January 2020

£311,508
HKD 3,050,808

% increase

0.0%
0.0%

Later in 2020 the Committee will review again the salary levels in the context of the circumstances at the time. Any decision  
to adjust the salaries for the Executive Directors will be disclosed and explained in next year’s Directors’ Remuneration Report.

Annual bonus scheme
The annual bonus scheme will continue to incentivise the delivery of performance over the short term. The scheme will again  
be based upon the achievement of a challenging profit before tax target. In addition, if a separate free cash flow target is not met, 
then the maximum award payable will be reduced by 50%. 

We intend to disclose the specific bonus targets in the 2020 Directors’ Remuneration Report, alongside details of performance 
against the targets.

The maximum annual bonus opportunity for 2020 will be 100% of basic salary, payable in cash.

LTIP
The Committee intends to grant LTIP awards over shares with a value equivalent to 100% of basic salary for the Executive Directors. 
The awards will be subject to the achievement of performance conditions based on the Company’s EPS performance over the 
three financial years ending 31 December 2022, and the awards will only vest at the end of this period. The performance targets  
to be used are set out below.

Annual EPS growth to be achieved in the period ending 31 December 2021

Level of vesting

Below 3%
3%
Between 3% and 7%
7% or above

0%
25%
Vesting on a straight-line basis between 25% and 100%
100%

The above growth targets are the same as were applied to the LTIP awards granted in 2018 and 2019. The Committee believes  
that the targets remain appropriately stretching when taking into account expectations of the Company’s performance over the 
forthcoming three-year period.

A payment equivalent to the value of the dividend paid over the vesting period will also be payable at the time of vesting. The awards 
will be subject to malus and clawback provisions, as set out in the remuneration policy on page 50.

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56

Chairman and Non-Executive Directors
The fees for Gary Lamb, the Board Chairman, and Mark Kirkland, the other Non-Executive Director in post since 2017, were reviewed 
during 2019. This review took into account, among other things, Strix’s growth since listing, practice at other AIM-listed companies 
of a similar size and the time commitment and responsibilities of the individuals concerned. Following the review, it was agreed to 
increase the fees with effect from 1 January 2020. The Chairman’s fee was increased from £70,000 to £80,000 and the fee for Mark 
Kirkland was increased from £45,000 to £48,000. This is the first time since the IPO in 2017 that the fees for these Directors have 
been increased.

In light of the coronavirus outbreak and its impact on the Company, the Chairman and Mark Kirkland agreed in March 2020  
to revert to the previous fee levels. This ensured alignment with the approach taken for basic salaries for the Executive Directors  
and other senior staff within Strix, as discussed on page 48. The decision will be reviewed later in 2020 taking into account 
circumstances at the time. The conclusions of this review will be included in next year’s Directors’ Remuneration Report.

Richard Sells, appointed to the Board on 18 March 2020, will receive a fee of £40,000 per annum.

This report was approved by the Board of Directors and signed on its behalf by:

Gary Lamb
Chairman of the Remuneration Committee

Strix Group Plc

57

Directors’ report

For the year ended 31 December 2019

The Directors present their report 
together with the audited financial 
statements of the Group for the year 
ended 31 December 2019.

Principal activities of the Group 
The principal activities of Strix Group Plc 
and its subsidiaries (together “the Group”) 
are the design, manufacture and supply 
of kettle safety controls and other 
components and devices involving water 
heating and temperature control, steam 
management and water filtration.

Business review and future 
developments
The Group has delivered a solid 
performance across the Group during 2019 
despite continuing global volatility driven  
by Brexit and USA/China trade tensions.  
As a result of strong cash generation and an 
improvement in cash outflows, the Group’s 
net debt position excluding the impact of 
IFRS 16 lease liabilities, which was adopted 
from 1 January 2019, has decreased to 
£26.3m (2018: £27.5m).

The Group has made significant  
progress during the year in relocating  
the manufacturing operations in China  
to Guangzhou’s Zengcheng district and 
has signed a construction contract with 
Shanghai Installation Engineering Group 
Co. Ltd for RMB 128m, equating to £13.9m.

Results and dividends 
The Group recorded revenue in the year 
of £96.9m (2018: £93.8m) and a profit 
after tax of £21.5m (2018: £23.2m).

The Directors recommend a final dividend 
for the year of 5.1p per share which, if 
approved at the Annual General Meeting 
(“AGM”) on 28 May 2020, will be payable  
on 3 June 2020 to shareholders who are  
on the register at 11 May 2020 and the 
shares will trade ex-dividend from 7 May 
2020. Together with the interim dividend 
paid during the year of 2.6p per share, this 
will result in a total dividend of 7.7p per share.

Financial risk management
Information relating to the financial risks 
of the Group have been included within 
note 22, “Financial risk management”.

Directors and their interests
The Directors of the Company who were 
in office during the year and up to the 
date of signing the Group financial 
statements were:
•  Mark Bartlett
•  Mark Kirkland 
•  Gary Lamb
•  Raudres Wong 

Gary Lamb will retire by rotation in 
accordance with the Company’s 
Memorandum and Articles of Association 
and will be proposed for re-election at  
the AGM on 28 May 2020. The Directors 
who held office during the year and as  
at 31 December 2019 had the following 
interests in the number of ordinary shares 
of the Company:

Name of Director

2019

2018

Mark Bartlett
Mark Kirkland
Gary Lamb
Raudres Wong

–

300,000 300,000
–
500,000 500,000
300,000 300,000

In addition to the interests in ordinary 
shares shown above, the Group operates 
a performance share plan (“the LTIP”) for 
senior executives, under which certain 
Directors have been granted conditional 
share awards. Subject to achieving 
performance targets, the maximum 
number of ordinary shares which could 
be issued to Directors in the future under 
such awards at 31 December 2019 is 
shown below:

2019

2018

Mark Bartlett 
Raudres Wong

4,206,815 4,008,417
2,288,137 2,091,870

The market price of the Company’s 
shares at the end of the financial year  
was 195.0p (2018: 142.0p) and the range 
of market prices in the year was between 
135.0p and 200.0p (2018: between 123.2p 
and 174.6p).

No changes took place in the interests  
of Directors between 31 December 2019 
and the date of signing the Group 
financial statements. Following the 
signing of the Group financial statements 
the Remuneration Committee will review 

the LTIP performance targets and issue  
a maximum number of 5,700,000 
ordinary shares.

Directors’ indemnities  
and insurance
The Articles permit the Board to grant the 
Directors indemnities in relation to their 
duties as Directors, including third party 
indemnity provisions (within the meaning 
of the Isle of Man Companies Act 2006)  
in respect of any liabilities incurred by them 
in connection with any negligence, default, 
breach of duty or breach of trust in relation 
to the Company. Deeds of indemnity have 
been granted to each Director, but do not 
cover criminal acts. Directors’ and Officers’ 
liability insurance cover is in place at the 
date of this report. The Board remains 
satisfied that an appropriate level of cover  
is in place and a review of the levels of 
cover takes place on an annual basis.

Going concern 
After making appropriate enquiries,  
the Directors have a reasonable 
expectation that the Company and  
the Group have adequate resources  
to continue in operational existence  
for the foreseeable future and for at least 
one year from the date of issue of these 
Group financial statements. As a result the 
Directors continue to adopt the going 
concern basis in preparing the Group 
financial statements. 

Further details are provided in note 2 of the 
financial statements. 

Independent auditor
The auditor, PricewaterhouseCoopers LLC, 
has indicated its willingness to continue  
in office and a resolution concerning 
reappointment will be proposed at the AGM.

On behalf of the Board

Raudres Wong
Director
17 March 2020

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58

Nominations Committee report

The Nominations Committee is responsible for leading the process for all potential 
appointments to the Board and making recommendations to the Board in relation to 
potential appointments. It will evaluate the balance of skills, experience, independence 
and knowledge on the Board and, in light of this evaluation, prepare a description  
of the role and capabilities required for a particular appointment.

The members of the Nominations Committee, all of whom held office since listing 
and to the date of this report, are:
•  Gary Lamb (Chairman)
•  Mark Kirkland

The Committee did not hold any formal meetings during the year.

Gary Lamb
Chairman of the Nominations Committee

 
Strix Group Plc

59

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60

Statement of Directors’ 
responsibilities in respect  
of the financial statements

For the year ended 31 December 2019

The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law  
and regulations. The Directors have elected to prepare the Group financial statements in accordance with International Financial 
Reporting Standards (“IFRSs”) as adopted by the European Union.

In preparing the financial statements, the Directors are responsible for:
•  selecting suitable accounting policies and applying them consistently;
•  stating whether IFRSs as adopted by the European Union have been followed, subject to any material departures disclosed  

and explained in the financial statements;

•  making judgements and estimates that are reasonable and prudent;
•  preparing the financial statements on the going concern basis unless it is inappropriate to presume that the Company will 

continue in business; and

•  preparing financial statements which give a true and fair view of the state of affairs of the Group and of the profit or loss of the 

Group for that period. 

The Directors are responsible for keeping proper accounting records that are sufficient to show and explain the Group’s transactions 
and disclose with reasonable accuracy at any time the financial position of the Group. They are also responsible for safeguarding 
the assets of the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Raudres Wong
Director
17 March 2020

Strix Group Plc

61

Independent auditor’s report

To the members of Strix Group Plc

Our opinion
In our opinion the consolidated financial statements give a true and fair view of the consolidated financial position of Strix Group Plc 
(the “Company”) and its subsidiaries (together the “Group”) as at 31 December 2019 and of its consolidated financial performance 
and its consolidated cash flows for the year then ended in accordance with International Financial Reporting Standards as adopted 
by the European Union.

What we have audited
Strix Group Plc’s consolidated financial statements (the “financial statements”) comprise:
•  the consolidated balance sheet as at 31 December 2019;
•  the consolidated statement of comprehensive income for the year then ended;
•  the consolidated statement of changes in equity for the year then ended; 
•  the consolidated cash flow statement for the year then ended; and
•  the notes to the consolidated financial statements, which include a summary of significant accounting policies.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (“ISAs”). Our responsibilities under those standards 
are further described in the “Auditor’s responsibilities for the audit of the financial statements” section of our report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We are independent of the Group in accordance with the International Ethics Standards Board for Accountants’ Code of Ethics for 
Professional Accountants (“IESBA Code”). We have fulfilled our other ethical responsibilities in accordance with the IESBA Code. 

Our audit approach
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 
In particular, we considered where the Directors made subjective judgements; for example, in respect of significant accounting 
estimates that involved making assumptions and considering future events that are inherently uncertain. As in all of our audits, we 
also addressed the risk of management override of internal controls, including among other matters, consideration of whether there 
was evidence of bias that represented a risk of material misstatement due to fraud.

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period. These matters were addressed in the context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 

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62

Key audit matter

How our audit addressed the key audit matter

Revenue recognition
Refer to note 2 and note 7 to the financial 
statements.

Fraud Risk – Revenue recognition through 
inappropriate manual journal entries.

The Directors and management participate  
in reward and incentive schemes, including  
share based payment programs that may place 
pressure on the Directors and management  
to manipulate revenue recognition.

There is a risk that management may override 
controls to intentionally misstate revenue 
transactions by recording fictitious revenue 
transactions through inappropriate manual 
journal entries.

Our audit work included, but was not restricted to:
•  Obtaining a detailed understanding of the standard flows of transactions  

for each revenue stream;

•  Employing data analytics tools to trace revenue transactions to cash 

receipts; and to identify transactions which did not follow the standard 
flows, which were verified to originating documentation to confirm that  
the entries were valid;

•  Considering the stated accounting policy in respect of revenue recognition 
and whether it is compliant with International Financial Reporting Standard 
(IFRS) 15 “Revenue from contracts with customers”;

•  Testing significant controls in relation to the sales process, including the 
automated generation of invoices and packing lists, and approval of 
changes to standing data;

•  Testing revenue cut-off around the year-end by selecting a sample of 

transactions from either side of the year-end to supporting documentation, 
as well as reviewing post year-end credit notes issued for indications of 
revenue manipulation; and

•  Testing a sample of revenue transactions back to the purchase order, the 
invoice and proof of receipt from the client to confirm occurrence and 
accuracy of the transaction.

Based on our work we did not identify any evidence of inappropriate 
management override in respect of the amount of revenue recorded through 
inappropriate journal entries.

Other information
The other information comprises all of the information in the Annual Report and Accounts other than the financial statements  
and our auditor’s report thereon. The Directors are responsible for the other information. 

Our opinion on the financial statements does not cover the other information and we do not express any form of assurance 
conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information identified above and, in 
doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained 
in the audit, or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there  
is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of the Directors for the financial statements
The Directors are responsible for the preparation of the financial statements that give a true and fair view in accordance with 
International Financial Reporting Standards as adopted by the European Union and Isle of Man law, and for such internal control  
as the Directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so.

The Directors are responsible for overseeing the Group’s financial reporting process.

Strix Group Plc

63

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance  
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these  
financial statements.

As part of an audit in accordance with ISAs, we exercise professional judgement and maintain professional scepticism throughout 
the audit. We also:
• 

Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and 
perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide  
a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting 
from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate  

in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control.

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related 

disclosures made by the Directors.

•  Conclude on the appropriateness of the Directors’ use of the going concern basis of accounting and, based on the audit 

evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on  
the Group’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw 
attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate,  
to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. 
However, future events or conditions may cause the Group to cease to continue as a going concern. For example, the terms  
of the United Kingdom’s withdrawal from the European Union are not clear, and it is difficult to evaluate all of the potential 
implications on the Group and the wider economy. 

•  Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether  

the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within  

the Group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision  
and performance of the Group audit. We remain solely responsible for our audit opinion. 

We communicate with the Directors regarding, among other matters, the planned scope and timing of the audit and significant 
audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide the Directors with a statement that we have complied with relevant ethical requirements regarding independence, 
and to communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, 
and where applicable, related safeguards. 

From the matters communicated with the Directors, we determine those matters that were of most significance in the audit of the 
financial statements of the current period and are therefore the key audit matters. We describe these matters in our auditor’s report 
unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we determine that 
a matter should not be communicated in our report because the adverse consequences of doing so would reasonably be expected 
to outweigh the public interest benefits of such communication.

This report, including the opinion, has been prepared for and only for the Company’s members as a body in accordance with  
our engagement letter dated 25 November 2019 and for no other purpose. We do not, in giving this opinion, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save 
where expressly agreed by our prior consent in writing.

Nicholas Halsall
For and on behalf of PricewaterhouseCoopers LLC
Chartered Accountants
Douglas, Isle of Man
17 March 2020

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

64

Consolidated statement  
of comprehensive income

For the year ended 31 December 2019

Revenue

Cost of sales – before exceptional items
Cost of sales – exceptional items

Cost of sales

Gross profit
Distribution costs

Administrative expenses – before exceptional items
Administrative expenses – exceptional items

Administrative expenses
Other operating income

Operating profit
Analysed as:

Adjusted EBITDA1
Amortisation 
Depreciation
Right-of-use depreciation
Exchange differences on translation of foreign operations
Other exceptional items

Operating profit

Finance costs
Finance income

Profit before taxation
Income tax expense

Profit for the year 

Other comprehensive income/(expense)
Items that may be reclassified to profit or loss:

Exchange differences on translation of foreign operations

Items that will never be reclassified to profit or loss:
Re-measurement of pension scheme obligations

Total comprehensive income for the year

Earnings per share (pence)
Basic
Diluted

Note

7

6

6

11
12
12

 6

 8

 9

5(c)

10
10

2019
£000s

96,876

(57,259)
(171)

(57,430)

39,446
(5,287)

(3,385)
(7,152)

(10,537)
587

24,209

36,904
(1,256)
(2,903)
(1,323)
110
(7,323)

24,209

(1,351)
19

22,877
(1,339)

21,538

(110)

–

2018
£000s

93,769

(54,851)
–

(54,851)

38,918
(5,344)

(3,083)
(5,072)

(8,155)
370

25,789

36,351
(2,292)
(3,198)
–
–
(5,072)

25,789

(1,672)
17

24,134
(947)

23,187

–

19

21,428

23,206

11.3
10.6

12.2
11.6

1 

 Adjusted EBITDA, which is defined as earnings before finance costs, tax, depreciation, amortisation, and exceptional items, is a non-GAAP metric used by management and is not 
an IFRS disclosure 

The notes on pages 68 to 95 form part of these Group financial statements.

 
Consolidated  
balance sheet

As at 31 December 2019

ASSETS
Non-current assets
Intangible assets
Property, plant and equipment

Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total current assets

Total assets

EQUITY AND LIABILITIES
Equity
Share capital
Share based payment reserve
Retained deficit

Total equity/(deficit)

Current liabilities
Trade and other payables
Future lease liabilities
Current income tax liabilities

Total current liabilities

Non-current liabilities
Future lease liabilities
Borrowings
Post-employment benefits

Total non-current liabilities

Total liabilities

Total equity and liabilities

Strix Group Plc

65

Note

2019
£000s

2018
£000s

11
12

15
16
17

24
23

18
26
18

26
19
5(c)

7,068
25,525

32,593

9,497
9,333
13,658

32,488

65,081

1,900
13,063
(14,052)

911

17,773
1,508
1,929

21,210

2,960
40,000
–

42,960

64,170

65,081

4,804
11,093

15,897

10,518
7,254
13,521

31,293

47,190

1,900
6,904
(21,180)

(12,376)

16,824
–
1,575

18,399

–
41,000
167

41,167

59,566

47,190

The Group financial statements on pages 64 to 95 were approved and authorised for issue by the Board of Directors on 17 March 2020 
and were signed on its behalf by:

Mark Bartlett 
Director  

Raudres Wong
Director

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
 
 
 
Strix Group Plc 

66

Consolidated statement  
of changes in equity

For the year ended 31 December 2019

Share
capital
£000s

1,900

Share based 
payment reserve
£000s

Retained (deficit)/
earnings
£000s

Total
 (deficit)/equity
£000s

2,042

(36,406)

(32,464)

Balance at 1 January 2018 

Profit for the year
Other comprehensive income

Total comprehensive income for the year 

Dividends paid (note 25)
Share based payment transactions (note 23)

Total transactions with owners recognised directly in equity

Balance at 31 December 2018 

Balance at 1 January 2019 

Transition to IFRS 16 (note 2)

Balance at 1 January 2019 (as adjusted)

Profit for the year
Other comprehensive expense

Total comprehensive income for the year

Dividends paid (note 25)
Share based payment transactions (note 23)

Total transactions with owners recognised directly in equity

Post-employment benefit transactions (note 5(c))

Other transactions recognised directly in equity

Balance at 31 December 2019

The notes on pages 68 to 95 form part of these Group financial statements.

–
–

–

–
–

–

1,900

1,900

–

1,900

–
–

–

–
–

–

–

–

–
–

–

–
4,862

4,862

6,904

6,904

–

23,187
19

23,206

(7,980)
–

(7,980)

(21,180)

(21,180)

(270)

23,187
19

23,206

(7,980)
4,862

(3,118)

(12,376)

(12,376)

(270)

6,904

(21,450)

(12,646)

–
–

–

–
6,159

6,159

–

–

21,538
(110)

21,428

(13,870)
(238)

(14,108)

78

78

21,538
(110)

21,428

(13,870)
5,921

(7,949)

78

78

911

1,900

13,063

(14,052)

Consolidated  
cash flow statement

For the year ended 31 December 2019

Cash flows from operating activities
Cash generated from operations
Tax paid

Net cash generated from operating activities

Cash flows from investing activities
Purchase of property, plant and equipment
Capitalised development costs
Purchase of HaloSource Inc assets net of cash acquired
Purchase of intangibles
Proceeds on sale of property, plant and equipment
Finance income

Net cash used in investing activities

Cash flows from financing activities
Drawdowns under credit facility
Repayment of non-current borrowings
Finance costs paid
Principal elements of lease payments
Dividends paid 

Net cash used in financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Effects of foreign exchange on cash and cash equivalents

Cash and cash equivalents at the end of the year

The notes on pages 68 to 95 form part of these Group financial statements.

Strix Group Plc

67

Note

27

11
14
11

19
19

26
25

2019
£000s

2018
£000s

35,345
(985)

34,360

(12,565)
(2,358)
(953)
(518)
4
19

(16,371)

9,000
(10,000)
(1,198)
(1,301)
(13,870)

(17,369)

620
13,521
(483)

13,658

35,431
(475)

34,956

(5,703)
(1,849)
–
(68)
135
17

(7,468)

–
(15,000)
(1,305)
–
(7,980)

(24,285)

3,203
10,111
207

13,521

Annual report and accounts 2019Strategic reportGovernance reportFinancial statementsStrix Group Plc 

68

Notes to the consolidated  
financial statements

For the year ended 31 December 2019

1. General information
Strix Group Plc (“the Company”) was incorporated and registered in the Isle of Man on 12 July 2017 as a company limited by 
shares under the Isle of Man Companies Act 2006 with the name Steam Plc and with the registered number 014963V. The 
Company changed its name to Strix Group Plc on 24 July 2017. The address of its registered office is Forrest House, Ronaldsway, 
Isle of Man, IM9 2RG. 

The Company’s shares were admitted to trading on AIM, a market operated by the London Stock Exchange on 8 August 2017.

The principal activities of Strix Group Plc and its subsidiaries (together “the Group”) are the design, manufacture and supply of kettle 
safety controls and other components and devices involving water heating and temperature control, steam management and 
water filtration. 

2. Principal accounting policies
The Group’s principal accounting policies, all of which have been applied consistently to all of the years presented, are set 
out below.

Basis of preparation
The Group financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) and 
interpretations issued by the IFRS Interpretations Committee (“IFRS IC”) as adopted by the European Union. The financial statements 
comply with IFRS as issued by the International Accounting Standards Board (IASB). The financial statements have been prepared  
on the going concern basis and on the historical cost basis.

The preparation of Group financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the consolidated financial 
statements, are disclosed in note 3.

Basis of consolidation
The consolidated financial statements comprise the financial statements of the Company and all of its subsidiary undertakings. 
Subsidiaries are fully consolidated from the date on which control commences and are deconsolidated from the date that  
control ceases. The financial statements of all Group companies are adjusted, where necessary, to ensure the use of consistent 
accounting policies. 

Subsidiaries 
Subsidiaries are entities controlled by the Group. Control exists when the Group is exposed to or has the rights to variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. 

Transactions eliminated on consolidation 
Intra-Group balances and any gains and losses or income and expenses arising from intra-Group transactions, are eliminated  
in preparing the consolidated financial statements.

Business combinations 
Business combinations are accounted for using the acquisition method as at the acquisition date with the assets and liabilities  
of a subsidiary being measured at their fair values. Any excess of the cost of acquisition over the fair values of the identifiable  
net assets acquired is recognised as goodwill. The Group measures goodwill at the acquisition date as: 
•  the fair value of the consideration transferred; plus
•  the recognised amount of any non-controlling interests in the acquiree; plus
• 
•  the fair value of the identifiable assets acquired and liabilities assumed.

if the business combination is achieved in stages, the fair value of the pre-existing interest in the acquiree; less

Transaction costs that the Group incurs in connection with a business combination are expensed as incurred.

The Group recognises any non-controlling interest in the acquired entity on an acquisition-by-acquisition basis either at fair value  
or at the non-controlling interest’s proportionate share of the acquired entity’s net identifiable assets.

Strix Group Plc

69

Going concern
These Group financial statements have been prepared on the going concern basis.

The Directors have made enquiries to assess the appropriateness of continuing to adopt the going concern basis. In making  
this assessment they have considered:
•  the strong historic trading performance of the Group;
•  budgets and cash flow forecasts for the period to December 2022;
•  the current financial position of the Group, including its cash and cash equivalents balances of £13.7m;
•  the availability of further funding should this be required (including the headroom of £9.0m on the revolving credit facility  

and the access to the AIM market afforded by the Company’s admission to AIM);

•  the low liquidity risk the Group is exposed to; and
•  the fact that the Group operates within a sector that is experiencing relatively stable demand for its products. 

Based on these considerations, the Directors have concluded that there is a reasonable expectation that the Group has adequate 
resources to continue in operational existence for the foreseeable future. As a result, the Directors continue to adopt the going 
concern basis of accounting in preparing the annual financial statements.

Foreign currency translation 
Functional and presentation currency
Items included in the financial information of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (“the functional currency”). The consolidated financial statements are presented in Sterling, 
which is Strix Group Plc’s functional and presentation currency.

Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates at the dates of the transactions. 
Foreign exchange gains and losses resulting from the settlement of such transactions, and from the translation of monetary assets 
and liabilities denominated in foreign currencies at year end exchange rates, are recognised in the consolidated statement of 
comprehensive income.

Group companies 
The results and financial position of foreign operations that have a functional currency different from the presentation currency  
are translated into the presentation currency as follows:
•  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet,  

• 

or at historic rates for certain line items;
income and expenses for each statement of comprehensive income presented are translated at average exchange rates  
(unless this is not a reasonable approximation of the cumulative effect of the rates prevailing on the transaction dates,  
in which case income and expenses are translated at the dates of the transactions); and

•  all resulting exchange differences are recognised in the consolidated statement of comprehensive income.

New standards, amendments and interpretations
The Group has applied the following standards and amendments for the first time for their annual reporting period commencing 
1 January 2019:
• 
• 

IFRS 16 Leases
IFRIC 23 – Uncertainty over Income Tax Treatments

The Group had to change its accounting policies as a result of adopting IFRS 16. The Group elected to adopt the new rules 
retrospectively recognising the cumulative effect of initially applying the new standard on 1 January 2019. The impact of the 
adoption of the leasing standard and the new accounting policies are disclosed below in this note.

Other amendments to IFRSs effective for the financial period ended 31 December 2019 have not had a material impact on 
the Group.

Standards, amendments and interpretations which are not effective or early adopted
Certain new accounting standards and interpretations have been published that are not mandatory for 31 December 2019 reporting 
periods, and these have not been early adopted by the Group. These standards are not expected to have a material impact on the 
entity in the current or future reporting periods and on foreseeable future transactions.

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70

2. Principal accounting policies continued
Adoption of IFRS 16 ‘Leases’
This section explains the impact of the adoption of IFRS 16 ‘Leases’ on the Group’s financial statements. The Group has adopted 
IFRS 16 retrospectively from 1 January 2019, and has not restated comparatives for the 2018 reporting period, as permitted under 
the specific transitional provisions in the standard. The reclassifications and the adjustments arising from the new leasing rules are 
therefore recognised in the opening balance sheet on 1 January 2019. 

Adjustments recognised on adoption of IFRS 16
On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified as ‘operating 
leases’ under the principles of IAS 17 ‘Leases’. These liabilities were measured at the present value of the future lease payments, 
discounted using the lessee’s incremental borrowing rate as of 1 January 2019. The weighted average lessee’s incremental 
borrowing rate applied to the lease liabilities on 1 January 2019 was 2.7%.

The following table reconciles the difference between the operating lease commitments disclosure in the 2018 Annual Report and 
the future lease liability recognition on 1 January 2019:

Operating lease commitments as disclosed at 31 December 2018
Discounted using the lessee’s incremental borrowing rate
Other adjustments

Lease liability recognised as at 1 January 2019

£000s

3,922
(272)
(37)

3,613

The Group has no leases which were previously classified as finance leases under IAS 17 ‘Leases’. 

The right-of-use assets for property leases were measured at the amount equal to the lease liability, adjusted by the amount  
of any prepaid or accrued lease payments relating to those leases recognised in the balance sheet at 31 December 2018. Other 
right-of-use assets for one lease were measured on a retrospective basis as if the new rules had always been applied. There were  
no onerous lease contracts that would have required an adjustment to the right-of-use assets at the date of initial application.

The recognised right-of-use assets all relate to building leases. The change in accounting policy affected the following items on the 
consolidated balance sheet as at 1 January 2019:

Property, plant and equipment (right-of-use assets)
Future lease liabilities
Retained earnings

£000s

3,343
(3,613)
270

Practical expedients applied
In applying IFRS 16 for the first time, the Group used the following practical expedients permitted by the standard: 
•  the use of a single discount rate to a portfolio of leases with reasonably similar characteristics;
•  the accounting for operating leases with a remaining lease term of less than 12 months as at 1 January 2019 as short-term leases;
•  the exclusion of initial direct costs for the measurement of the right-of-use asset at the date of initial application; and
•  the use of hindsight in determining the lease term where the contract contains options to extend or terminate the lease.

Property, plant and equipment 
Initial recognition and measurement
Items of property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Cost includes the 
original purchase price of the asset and the costs attributable to bringing the asset to its working condition for its intended use. When 
parts of an item of property, plant and equipment have different useful lives, the components are accounted for as separate items. 

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when it is 
probable that future economic benefits associated with the item will flow to the Group and the cost of the item can be measured 
reliably. The carrying value of the replaced part is derecognised. All other repairs and maintenance are charged to profit or loss 
during the reporting period in which they are incurred.

Strix Group Plc

71

Subsequent measurement
Depreciation is calculated using the straight-line method to allocate the cost of the assets, net of any residual values, over their 
estimated useful lives as follows:
•  Plant and machinery 
•  Fixtures, fittings and equipment 
•  Motor vehicles   
•  Production tools 
•  Right-of-use assets 

3 – 10 years
2 – 5 years
3 – 5 years
1 – 5 years
2 – 8 years

The Group manufactures some of its production tools and equipment. The costs of construction are included within a separate 
category within property, plant and equipment (“assets under construction”) until the tools and equipment are ready for use at which 
point the costs are transferred to the relevant asset category and depreciated. Any items that are scrapped are written off to the 
consolidated statement of comprehensive income.

Fixtures, fittings and other equipment includes computer hardware.

The assets’ residual values and useful lives are reviewed at the end of each reporting period.

The land right-of-use asset acquired by Strix (China) Limited (see note 13) has been included within ‘Land and Buildings’ in note 12.

Derecognition
Property, plant and equipment assets are derecognised on disposal, or when no future economic benefits are expected from use  
or disposal. Gains or losses arising from derecognition of property, plant and equipment, measured as the difference between net 
disposal proceeds and the carrying amount of the asset, are recognised in the consolidated statement of comprehensive income 
on derecognition.

Impairment
Tangible assets that are subject to depreciation are reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value 
in use. 

Intangible assets 
Initial recognition and measurement
The Group’s intangible assets relate to goodwill, capitalised development costs, patents and computer software. Goodwill is  
the excess of the consideration paid over the fair value of the identifiable assets, liabilities and contingent liabilities in a business 
combination and relates to assets which are not capable of being individually identified and separately recognised. Goodwill 
acquired is allocated to those cash-generating units (“CGUs”) expected to benefit from the business combination in which the 
goodwill arose. Goodwill is measured at cost less any accumulated impairment losses. The CGUs represent the lowest level  
within the Group at which goodwill is monitored for internal management purposes. Goodwill is subject to impairment testing  
on an annual basis and at any time during the year if an indicator of impairment exists. Where the recoverable amount of a cash 
generating unit is less than the carrying amount, an impairment loss is recognised. Impairment losses arising in respect of goodwill 
are not reversed once recognised. Where a subsidiary is sold, any goodwill arising on acquisition, net of any impairment, is included 
in determining the profit or loss arising on disposal. 

Capitalised development costs are recorded as intangible assets and amortised from the point at which the asset is ready for use. 
Internal costs that are incurred during the development of significant and separately identifiable new products and manufacturing 
techniques for use in the business are capitalised when the following criteria are met:
• 
it is technically feasible to complete the project so that it will be available for use;
•  management intends to complete the project and use or sell it;
• 
•  adequate technical, financial, and other resources to complete the project and to use or sell the project output are available; and
•  expenditure attributable to the project during its development can be reliably measured.

it can be demonstrated how the project will develop probable future economic benefits;

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
 
 
 
 
 
 
 
 
Strix Group Plc 

72

2. Principal accounting policies continued
Intangible assets continued
Capitalised development costs include employee, travel and other directly attributable costs necessary to create, produce and 
prepare the asset to be capable of operating in the manner intended by management.

Patent costs are capitalised where it is probable that future economic benefits associated with the patent will flow to the Group,  
and the cost can be measured reliably. The costs of renewing and maintaining patents are expensed in the consolidated statement 
of comprehensive income as they are incurred.

Computer software is only capitalised when it is probable that future economic benefits associated with the software will flow  
to the Group, and the cost of the software can be measured reliably. Computer software that is integral to an item of property,  
plant and equipment is included as part of the cost of the asset recognised in property, plant and equipment. 

Other development expenditures that do not meet these criteria are recognised as an expense as incurred. 

Subsequent measurement
The Group amortises intangible assets with a limited useful life using the straight-line method over the following periods:
•  Capitalised development costs 
•  Patents 
•  Technology and software 

2 – 5 years
Lower of useful or legal life
2 – 10 years

Amortisation is charged to the consolidated statement of comprehensive income on a straight-line basis over the estimated useful 
lives above.

Derecognition
Intangible assets are derecognised on disposal, or when no future economic benefits are expected from use or disposal. Gains  
or losses arising from derecognition of intangible assets, are measured as the difference between the net disposal proceeds and  
the carrying amount of the asset, and are recognised in the consolidated statement of comprehensive income when the asset 
is derecognised.

Impairment
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash 
flows (cash-generating units). 

Intangible assets that are subject to amortisation are reviewed for impairment whenever events or changes in circumstances 
indicate that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell  
and value in use. 

Leases
Leases in which a significant portion of the risks and rewards of ownership were not transferred to the Group as lessee were 
classified as operating leases. Payments made under operating leases (net of any incentives received from the lessor) were charged 
to the statement of comprehensive income on a straight-line basis over the period of the lease.

From 1 January 2019, the Group has changed its accounting policy for leases to apply IFRS 16. The new policy is described below 
with the impact of the change disclosed above in this note: 

The leasing activities of the Group and how these are accounted for
The Group leases office space, workshops, warehouses and factory space. Rental contracts are typically made for periods of 3 – 10 years, 
but may have extension options. Lease terms are negotiated on an individual basis and contain a wide range of different terms and 
conditions. The lease agreements do not impose any covenants, but leased assets may not be used as security for borrowing purposes. 

Until the 2018 financial year, leases of property, plant and equipment (including buildings) were classified as operating leases. 
Payments made under operating leases (net of any lease incentives received from the lessor) were charged to the statement  
of comprehensive income on a straight-line basis over the period of the lease. From 1 January 2019, leases are recognised  
as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use by the Group. 

 
 
 
 
 
Strix Group Plc

73

Measurement of future lease liabilities
Assets and liabilities arising from a lease are initially measured on a present value basis. Future lease liabilities include the net  
present value of the following lease payments:
•  fixed payments (including in-substance fixed payments), less any lease incentives receivable;
•  variable lease payments that are based on an index or a rate;
•  amounts expected to be payable by the lessee under residual value guarantees;
•  the exercise price of a purchase option if the lessee is reasonably certain to exercise that options; and
•  the payment of penalties for terminating the lease, if the lease term reflects the lessee exercising that option. 

The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is 
generally the case for leases in the Group, the lessee’s incremental borrowing rate is used, being the rate that the individual lessee 
would have to pay to borrow the funds necessary to obtain an asset of similar value to the right-of-use asset in a similar economic 
environment with similar terms, security and conditions.

Lease payments are allocated between principal and finance cost. The finance cost is charged to the statement of comprehensive 
income over the lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for 
each period.

Measurement of right-of-use assets
Right-of-use assets are measured at cost comprising the following:
•  the amount of the initial measurement of lease liability;
•  any lease payments made at or before the commencement date less any lease incentives received;
•  any initial direct costs; and
•  restoration costs.

Right-of-use assets are generally depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis.

Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense  
in the statement of comprehensive income. Short-term leases are leases with a lease term of 12 months or less. Low-value assets 
comprise primarily IT equipment.

Extension and termination options
Extension and termination options are included in a number of property leases across the Group. These terms are used to maximise 
operational flexibility in terms of managing contracts. 

Lease income
Lease income from operating leases where the Group is a lessor is recognised in other income on a straight-line basis over the 
lease term. 

Financial assets
Classification
The Group classifies its financial assets as financial assets held at amortised cost. Management determines the classification of its 
financial assets at initial recognition.

The Group classifies its financial assets as at amortised cost only if both of the following criteria are met:
•  the asset is held within a business model whose objective is to collect the contractual cash flows; and
•  the contractual terms give rise to cash flows that are solely payments of principal and interest.

Financial assets held at amortised cost are initially recognised at fair value, and are subsequently stated at amortised cost using the 
effective interest method. Financial assets at amortised cost comprise cash and cash equivalents and trade and other receivables 
(excluding prepayments and the advance purchase of commodities). Trade receivables are amounts due from customers for 
products sold in the ordinary course of business. They are due for settlement either on a cash in advance basis, or generally within 
45 days, and are therefore all classified as current. Other receivables generally arise from transactions outside the usual operating 
activities of the Group.

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74

2. Principal accounting policies continued
Financial assets continued
Impairment of financial assets 
The Group assesses on a forward looking basis the expected credit losses associated with its debt instruments carried at amortised 
cost. The impairment methodology applied depends on whether there has been a significant increase in credit risk.

The Group applies the expected credit loss model to financial assets at amortised cost. For trade receivables, the Group applies  
the simplified approach permitted by IFRS 9, which requires expected lifetime losses to be recognised from initial recognition  
of the receivables. Given the nature of the Group’s receivables, expected lifetime losses are not material.

Financial liabilities
The Group initially recognises its financial liabilities at fair value net of transaction costs where applicable and subsequently they are 
measured at amortised cost using the effective interest method. Financial liabilities comprise trade payables, payments in advance 
from customers and other liabilities. They are initially recognised at transaction price, unless the arrangement constitutes a financing 
transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate 
of interest.

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. 
Trade payables are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current 
liabilities. Other liabilities include rebates.

Borrowings, including option-type arrangements, are recognised initially at fair value. Option-type borrowing arrangements are 
subsequently measured at amortised cost. Fees paid on the establishment of such option-type arrangements are recognised as  
a ‘right to borrow’ asset, and are capitalised as a pre-payment for liquidity services and amortised over the period of the facility  
to which the fees relate. 

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits with a maturity of three months or less. While cash and cash 
equivalents are also subject to the impairment requirements of IFRS 9, impairment losses are not material.

Employee benefits 
The Group provides a range of benefits to employees, including annual bonus arrangements, paid holiday entitlements and defined 
benefit and contribution pension plans.

Short-term benefits
Short-term benefits, including holiday pay and similar non-monetary benefits, are recognised as an expense in the period in which 
the service is rendered. The Group recognises a liability and an expense for bonuses where contractually obliged or where there  
is a past practice that has created a constructive obligation.

Pensions
A subsidiary company operates both a defined contribution scheme and a defined benefit scheme for the benefit of its employees. 
A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. The Group has 
no legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all employees the 
benefits relating to employee service in the current and prior periods. The Group has no further payment obligations once the 
contributions have been paid. The contributions are recognised as employee benefit expense when they are due. A defined 
benefit plan is a pension plan that is not a defined contribution plan. Typically, defined benefit plans define an amount of pension 
benefit that an employee will receive on retirement, usually dependent on one or more factors, such as age, years of service 
or compensation.

The liability recognised in the consolidated balance sheet in respect of the defined benefit scheme is the present value of the 
defined benefit obligation at the balance sheet date less the fair value of the scheme assets, together with adjustments for 
unrecognised actuarial gains or losses and past service costs. The defined benefit obligation is calculated annually by qualified 
independent actuaries using the projected unit method. The present value of the defined benefit obligation is determined  
by discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated  
in the currency in which the benefits will be paid, and that have terms to maturity approximating to the terms of the related 
pension liability.

The net pension finance cost is determined by applying the discount rate, used to measure the defined benefit pension obligation at 
the beginning of the accounting period, to the net pension obligation at the beginning of the accounting period taking into account 
any changes in the net pension obligation during the period as a result of cash contributions and benefit payments. Pension scheme 
expenses are charged to the consolidated statement of comprehensive income within administrative expenses. Actuarial gains and 
losses are recognised immediately in the consolidated statement of comprehensive income. Net defined benefit pension scheme 
deficits before tax relief are presented separately on the face of the consolidated balance sheet within non-current liabilities. 

Strix Group Plc

75

Share based payments
The Group has issued conditional equity settled share based options and conditional share awards under a Long Term Incentive 
Plan (“LTIP”) in the parent company to certain employees. Under the LTIP, the Group receives services from employees as 
consideration for equity instruments of the Group. The fair value of the employee services received in exchange for the grant  
of options or conditional share awards is recognised as an expense. 

The total amount to be expensed is determined by reference to the fair value of the options or conditional share awards granted:
including any market performance conditions such as the requirement for the Group’s shares to be above a certain price for  
• 
a pre-determined period;

•  excluding the impact of any service and non-market performance vesting conditions, including earnings per share targets, 

dividend targets, and remaining an employee of the Group over a specified period of time; and
including the impact of any non-vesting conditions, where relevant.

• 

These awards are measured at fair value on the date of the grant using an option pricing model and expensed in the consolidated 
statement of comprehensive income on a straight-line basis over the vesting period, after making an allowance for the estimated 
number of shares that will not vest. The level of vesting is reviewed and adjusted bi-annually in the consolidated statement of 
comprehensive income, with a corresponding adjustment to equity.

If the terms of an equity settled award are modified, at a minimum, an expense is recognised as if the terms had not been modified. 
An additional expense is recognised for any modification that increases the total fair value of the share based payment, or is 
otherwise beneficial to the employee, as measured at the date of modification.

If an equity award is cancelled by forfeiture, where the vesting conditions (other than market conditions) have not been met, any 
expense not yet recognised for that award as at the date of forfeiture is treated as if it had never been recognised. At the same time, 
any expense previously recognised on such cancelled equity awards is reversed, effective as at the date of forfeiture.

The dilutive effect, if any, of outstanding options or conditional share awards is included in the calculation of diluted earnings 
per share.

Further details on the awards is included in note 23. 

Inventories
Inventories consist of raw materials and finished goods which are valued at the lower of cost and net realisable value. Cost is 
determined using the first in, first out (“FIFO”) method. Cost comprises expenditure which has been incurred in the normal course  
of business in bringing the products to their present location and condition, and include all related production and engineering 
overheads at cost. Net realisable value is the estimated selling price in the ordinary course of business, less applicable selling 
expenses. At the end of each reporting period, inventories are assessed for impairment. If inventory is impaired, the identified 
inventory is reduced to its selling price less costs to complete and an impairment charge is recognised in the consolidated 
statement of comprehensive income.

Revenue 
The Group primarily recognises revenue from the sales of goods to its customers. The amount of revenue relating to the provision 
of services is minimal and the Group does not undertake any significant long-term contracts with its customers where revenue is 
recognised over time. 

The transaction price is based on the sales agreement with the customer. Revenue is reported net of estimated sales rebates,  
which are based on a certain volume of purchases by a customer within a given period. Other than sales rebates, there is no 
variable consideration. Accumulated experience is used to estimate and provide for discounts and rebates using the expected value 
method, taking into consideration the type of customer, the type of transaction and the specifics of each arrangement. No element 
of financing is deemed present because the sales are made under normal credit terms, which is consistent with market practice.

The performance obligation is the delivery of goods to customers, and revenue is recognised on despatch for most revenue 
transactions. Otherwise, revenue is recognised when the products have been shipped to a specific location, or when the risks of 
obsolescence and loss have been transferred to the Original Equipment Manufacturer (“OEM”) or wholesaler. There are a very small 
number of revenue transactions where different performance obligations and/or recognition patterns occur. All of the amounts 
recognised as revenue are based on contracts with customers. 

The Group does not create any contract assets or contract liabilities and all amounts are recognised as trade receivables as there  
are no performance conditions other than the passage of time. Payment terms for the majority of customers are to pay cash in 
advance of the goods being delivered. The Group recognises these balances within trade and other payables on the consolidated 
balance sheet as “Payments in advance from customers”. At the point the revenue is recognised, these balances are transferred 
from “Payments in advance from customers” to revenue. For other customers payment is normally due within 45 days from the 
date of sale. 

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76

2. Principal accounting policies continued
Revenue continued
Some assets are recognised from the costs to obtain contracts with customers, but the total costs in the year are less than 0.25%  
of revenue (2018: 0.25%) therefore further disclosures have not been made.

Due to the simple nature of the Group’s revenue no significant judgements have been made in the application of IFRS 15,  
aside from the amount of sales rebates the Group expects to incur. These judgements are explained in note 3.

All revenue is derived from the principal activities of the Group. 

Cost of sales
Cost of sales comprises costs arising in connection with the manufacture of thermostatic controls, cordless interfaces, and other 
products such as water jugs and filters. Cost is based on the cost of purchases on a first in, first out basis and includes all direct  
costs and an appropriate portion of fixed and variable overheads where they are directly attributable to bringing the inventories into 
their present location and condition. This also includes an allocation of non-production overheads, costs of designing products for 
specific customers and amortisation of capitalised development costs. 

Exceptional items
Items that are material in size, unusual or infrequent in nature are included within operating profit and disclosed separately as 
exceptional items in the consolidated statement of comprehensive income. The separate reporting of exceptional items helps 
provide an indication of the Group’s underlying performance, and includes restructuring costs, exit costs, share based payment 
transaction costs and costs relating to certain strategic projects.

Research and development
Research expenditure is written off to the consolidated statement of comprehensive income in the year in which it is incurred. 
Development expenditure is written off in the same way unless the Directors are satisfied as to the technical, commercial and 
financial viability of the individual projects. In this situation, the expenditure is classified on the consolidated balance sheet as  
a capitalised development cost.

Finance costs
Finance costs comprise interest charges on pension liabilities, interest on non-current borrowings, interest on future lease liabilities 
and finance charges relating to letters of credit. Finance costs are recognised when the right to make a payment is established.

Finance income
Finance income comprises bank interest receivable on funds invested. Finance income is recognised when the right to receive  
a payment is established.

Income tax 
Income tax for the years presented comprises current tax. Income tax is recognised in profit or loss except to the extent that  
it relates to items recognised directly in equity, in which case it is recognised in equity. 

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
balance sheet date in the countries where the Group companies operate and generate taxable income, and any adjustment to tax 
payable in respect of previous years. 

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares are shown in equity  
as a deduction from the proceeds.

Dividends
Dividends are recognised when they become legally payable. In the case of interim dividends to equity shareholders, this is when 
declared by the Directors. In the case of final dividends, this is when approved by the shareholders at the AGM.

Segment reporting 
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. 
The chief operating decision maker, who is responsible for allocating resources and assessing the performance of the operating 
segments, has been identified as the Board of Directors. The Board of Directors consists of the Executive Directors and the 
Non-Executive Directors. 

Strix Group Plc

77

Government grants
Subsidiary companies receive grants from the Isle of Man and Chinese governments towards revenue and capital expenditure. 
Government grants are recognised at their fair value where there is a reasonable assurance that the grant will be received and  
all attached conditions complied with. 

Revenue and capital grants are recognised as income over the period necessary to match the grant on a systematic basis to  
the costs that it is intended to compensate. The grant income is presented within other operating income in the consolidated 
statement of comprehensive income.

The grants are dependent on the subsidiary company having fulfilled certain operating, investment and profitability criteria in the 
financial year, primarily relating to employment. 

EBITDA and adjusted EBITDA – non-GAAP performance measures
Earnings Before Interest, Taxation, Depreciation and Amortisation (“EBITDA”) and adjusted EBITDA are non-GAAP measures used  
by management to assess the operating performance of the Group. 

EBITDA is defined as earnings before finance costs, tax, depreciation and amortisation. Exceptional items charges are excluded  
from EBITDA to calculate adjusted EBITDA.

The Directors primarily use the adjusted EBITDA measure when making decisions about the Group’s activities. As these are 
non-GAAP measures, EBITDA and adjusted EBITDA measures used by other entities may not be calculated in the same way  
and hence are not directly comparable.

3. Critical accounting judgements and estimates
The preparation of the Group’s financial statements under IFRS requires the Directors to make estimates and assumptions that  
affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities. Estimates and judgements 
are continually evaluated and are based on historical experience and other factors including expectations of future events that are 
believed to be reasonable under the circumstances. 

Critical judgements in applying the entity’s accounting policies
Functional currency
The Directors consider the factors set out in paragraphs 9, 10 and 11 of IAS 21, “The effects of changes in foreign currency” to 
determine the appropriate functional currency of its overseas operations. These factors include the currency that mainly influences 
sales prices, labour, material and other costs, the competitive market serviced, financing cash flows and the degree of autonomy 
granted to the subsidiaries.

The Directors have applied judgement in determining the most appropriate functional currency for all entities to be Sterling, with the 
exception of Strix (Hong Kong) Ltd which has a Hong Kong Dollar functional currency, Strix (USA), Inc which has a US Dollar functional 
currency and HaloSource Water Purification Technology (Shanghai) Co. Ltd which has a Chinese Yuan functional currency. The 
functional currency of Strix Guangzhou Ltd has been determined as Sterling. This may change as the Group’s operations and 
markets change in the future. 

Capitalisation of development costs
The Directors consider the factors set out in the paragraphs entitled ‘Intangible assets – initial recognition and measurement’ in  
note 2 with regard to the timing of the capitalisation of the development costs incurred. This requires judgement in determining 
when the different stages of development have been met.

Critical accounting estimates and assumptions
The Group makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom 
equal the related actual results. The estimates and assumptions that have a significant risk of causing a material adjustment to the 
carrying amounts of assets and liabilities within the next financial year are disclosed below.

Rebates
Allowances for rebates are recognised based on recent historical experience and management’s best estimates. Actual cash 
outflows may differ from these estimates, for example, if volumes sold in order to claim a volume rebate are not met. Rebates 
during the year were approximately 2.6% of gross turnover (2018: 4.2%).

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78

4. Segmental reporting 
Management has determined the operating segments based on the operating reports reviewed by the Board of Directors that  
are used to assess both performance and strategic decisions. Management has identified that the Board of Directors is the chief 
operating decision maker in accordance with the requirements of IFRS 8 ‘Operating segments’. The Group’s activities consist of  
the design, manufacture and sale of thermostatic controls, cordless interfaces, and other products such as water jugs and filters, 
primarily to OEMs based in China. It is managed as one entity and management has consequently determined that there is only  
one operating segment.

Products and services
Revenue is generated by the Group on the sale of thermostatic controls, cordless interfaces, and other products such as water jugs 
and filters. Whilst under IFRS 8 there is only one segment, the information used to prepare the consolidated financial statements  
is disaggregated into three product families: Kettle controls, Water category and Appliances. ‘Appliances’ relates to new technology 
products and other appliances which do not fit in either ‘Kettle controls’ or ‘Water category’. An analysis of revenue by product 
family is provided in note 7.

Geographical
A geographical analysis of revenue from external customers has not been presented, as the OEMs to whom the majority of sales 
are made are primarily based in China.

In accordance with IFRS 8, the following table discloses the non-current assets located in both the Company’s country of domicile 
(the Isle of Man) and foreign countries, primarily China, where one of the Group’s principal subsidiaries is domiciled.

Country of domicile 
Intangible assets
Property, plant and equipment

Total country of domicile non-current assets

Foreign countries 
Intangible assets
Property, plant and equipment

Total foreign non-current assets

Total non-current assets

2019 
£000s

2018 
£000s

6,137
3,381

9,518

931
22,144

23,075

32,593

4,629
2,002

6,631

175
9,091

9,266

15,897

Major customers
In 2019 there were two major customers that individually accounted for at least 10% of total revenues (2018: two customers).  
The revenues relating to these customers in 2019 were £20,816,000 and £11,064,000 (2018: £17,223,000 and £11,869,000).

5. Employees and Directors 
(a) Employee benefit expenses 

Wages and salaries
Defined contribution pension cost (note 5(c))
Non-exceptional employee benefit expenses

Share based payment transactions (note 23)

Total employee benefit expenses

2019 
£000s

17,981
646
18,627

5,944

24,571

2018 
£000s

15,957
381
16,338

4,862

21,200

Strix Group Plc

79

(b) Key management compensation 
The following table details the aggregate compensation paid in respect of the key management, which includes the Directors and 
the members of the Trading Board, representing members of the senior management team from all key departments of the Group. 

Salaries and other short-term employee benefits
Post-employment benefits
Termination benefits
Share based payment transactions

2019
£000s

1,787
160
100
4,525

6,572

2018 
£000s

1,639
172
–
4,521

6,332

There are no defined benefit schemes for key management. Pension costs under defined contribution schemes are included in the 
post-employment benefits disclosed above. 

(c) Retirement benefits 
(i) The Strix Limited Retirement Fund
The Strix Limited Retirement Fund is a defined contribution scheme under which the assets of the scheme are held separately from 
those of the Group in an independently administered fund. The pension cost charge represents costs payable by the Group to the 
fund and amounted to £646,000 (2018: £381,000). 

(ii) The Strix Limited (1978) Retirement Fund
The Strix Limited (1978) Retirement Fund is a defined benefit scheme providing benefits based on final pensionable pay. The assets 
of the scheme are held separately from those of the Group. The trustees of the pension fund are required by law to act in the 
interest of the fund and of all relevant stakeholders in the scheme. The trustees are responsible for the investment policy with regard 
to the assets of the fund.

The scheme is closed to new members and future accruals. During 2019, all retirement benefit plan obligations relating to the 
defined benefit scheme were transferred to Aviva.

At 31 December 2019 the market value of the scheme assets was £nil (2018: £226,000) and the present value of the scheme 
liabilities were £nil (2018: £393,000). The net post-employment obligation at 31 December 2019 is £nil (2018: £167,000). The total 
charge recognised in the consolidated statement of comprehensive income was £nil (2018: £5,000). On the transfer of retirement 
benefit plan obligations to Aviva, income of £78,000 was recognised directly into equity.

The actuarial gain recognised in the consolidated statement of comprehensive income was £nil (2018: actuarial gain of £19,000). 

The remainder of the disclosures required by IAS 19 have not been included in these financial statements as the scheme is not 
material to the Group.

6. Expenses 
(a) Expenses by nature

Employee benefit expense 
Depreciation charges 
Right-of-use depreciation charges
Operating lease payments
Amortisation and impairment charges
Exceptional items – reorganisation/exit costs

  – strategic projects
  – share based payment transactions

Foreign exchange (gains)/losses

2019
£000s

18,627
2,903
1,323
–
1,298
171
1,208
5,944
266

2018 
£000s

16,338
3,198
–
1,144
2,292
4
206
4,862
(78)

Research and development expenditure totalled £4,439,000 (2018: £3,820,000), with £2,358,000 (2018: £1,849,000) of these costs 
being capitalised during the year.

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80

6. Expenses continued
(b) Exceptional items
Strategic project costs relates to certain projects being undertaken to support the achievement of the Group’s strategic plans 
including the acquisition of HaloSource and the implementation of a new global Enterprise resource planning system.

The share based payment transactions relate to options and conditional share awards issued to certain employees and Directors. 
Further details are provided in note 23. 

(c) Auditor’s remuneration
During the year the Group (including its subsidiaries) obtained the following services from the Company’s auditor as detailed below:

Fees payable to Company’s auditor and its associates for the audit of Consolidated financial statements 
Fees payable to Company’s auditor and its associates for other services: 

– the audit of Company’s subsidiaries
– other assurance services
– tax compliance 

7. Revenue
The following table shows a disaggregation of revenue into categories by product line:

Kettle controls
Water categories 
Appliances

Total revenue

8. Finance costs 

Letter of credit charges
Pension scheme interest
Right-of-use lease interest
Borrowing costs

Total finance costs

9. Taxation 

Analysis of charge in year 

Current tax (overseas)
Current tax on overseas profits for the year
Adjustments in respect of prior years – overseas

Total tax charge

2019
£000s

124

4
9
5

2018
£000s

114

4
9
9

142

136

2019
£000s

85,799
9,829
1,248

96,876

2018
£000s

83,514
9,263
992

93,769

2019
£000s

65
–
110
1,176

1,351

2019
£000s

1,265
74

1,339

2018 
£000s

68
1
–
1,603

1,672

2018 
£000s

960
(13)

947

Overseas tax relates primarily to tax payable by the Group’s subsidiary in China. During 2016, the Group’s Chinese subsidiary paid 
additional tax of £1.1m following a benchmarking assessment by the Chinese tax authorities relating to contract processing businesses 
in the years 2009 to 2014. The potential additional liabilities for 2015 to 2018 calculated on the same basis of £1.2m (2018: £1.3m) are 
included within the current tax liability balance in the consolidated balance sheet, in line with the basis of the tax enquiry. During 2019, 
following a formal taxation review, Strix converted its contract processing model to an import processing model.

 
 
 
Strix Group Plc

81

As the most significant subsidiary in the Group is based on the Isle of Man, this is considered to represent the most relevant standard 
rate of tax for the Group. The tax assessed for the year is higher than the standard rate of income tax in the Isle of Man of 0% (2018: 0%). 
The differences are explained below.

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by the rate of income tax in the Isle of Man of 0% (2018: 0%)
Impact of higher overseas tax rate
Adjustments in respect of prior years – overseas

Total taxation charge

2019
£000s

22,877

–
1,265
74

1,339

2018
£000s

24,134

–
960
(13)

947

The Company is subject to Isle of Man income tax on profits at the rate of 0% (2018: 0%). Based on the Company’s current activities, 
the Company is not expected to have any future Isle of Man tax liability. 

10. Earnings per share
The calculation of basic and diluted earnings per share is based on the following data. 

Earnings (£000s)
Earnings for the purposes of basic and diluted earnings per share 

Number of shares (000s)
Weighted average number of shares for the purposes of basic earnings per share
Weighted average dilutive effect of share awards (note 23)

Weighted average number of shares for the purposes of diluted earnings per share

Earnings per ordinary share (pence)
Basic earnings per ordinary share
Diluted earnings per ordinary share

Adjusted earnings per ordinary share (pence)1
Basic adjusted earnings per ordinary share1
Diluted adjusted earnings per ordinary share1

The calculation of basic and diluted adjusted earnings per share is based on the following data:

Profit for the year 

Add back:
Reorganisation/exit costs
Strategic project costs
Share based payment transactions 

Adjusted earnings1

2019

2018 

21,538

23,187

190,000
12,845

202,845

190,000
9,326

199,326

11.3
10.6

15.2
14.2

2019
£000s

21,538

171
1,208
5,944

12.2
11.6

14.9
14.2

2018
£000s

23,187

4
206
4,862

28,861

28,259

1  Adjusted results exclude exceptional items, which include share based payment transactions and other reorganisation and strategic project costs. Adjusted results are non-GAAP 

metrics used by management and are not an IFRS disclosure

The denominators used to calculate both basic and diluted adjusted earnings per share are the same as those shown above for 
both basic and diluted earnings per share.

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82

11. Intangible assets 

At 1 January 
Cost
Accumulated amortisation and impairment

Net book value

Year ended 31 December
Additions
HaloSource acquisition
Impairment
Amortisation charges
Exchange differences

Closing net book value

At 31 December 
Cost
Accumulated amortisation and impairment

Net book value

Development 
costs
£000s

Software
£000s

2019

Intellectual 
Property
£000s

Goodwill
£000s

Total
£000s

12,886
(8,324)

4,562

2,358
–
(42)
(1,036)
(11)

5,831

9,837
(4,006)

5,831

579
(337)

242

343
–
–
(202)
(1)

382

922
(540)

382

–
–

–

175
316
–
(18)
(2)

471

488
(17)

471

–
–

–

–
384
–
–
–

384

384
–

384

13,465
(8,661)

4,804

2,876
700
(42)
(1,256)
(14)

7,068

11,631
(4,563)

7,068

Amortisation charges have been treated as an expense, and are allocated to cost of sales (£1,153,000), distribution costs £nil, and 
administrative expenses (£103,000) in the consolidated statement of comprehensive income. 

During the year, £5,396,000 (2018: £1,679,000) of assets with a net book value of £42,000 (2018: £nil) were derecognised in line 
with the derecognition policy disclosed in note 2. 

At 1 January 
Cost
Accumulated amortisation and impairment

Net book value

Year ended 31 December
Additions
Amortisation charges

Closing net book value

At 31 December
Cost
Accumulated amortisation and impairment

Net book value

Development  
costs
£000s

2018

Software
£000s

12,716
(7,877)

4,839

1,849
(2,126)

4,562

12,886
(8,324)

4,562

511
(171)

340

68
(166)

242

579
(337)

242

Total
£000s

13,227
(8,048)

5,179

1,917
(2,292)

4,804

13,465
(8,661)

4,804

Amortisation charges have been treated as an expense, and are allocated to cost of sales (£2,189,000), distribution costs (£2,000), 
and administrative expenses (£101,000) in the consolidated statement of comprehensive income. 

There were no reversals of prior year impairments during the year (2018: same). 

Strix Group Plc

83

12. Property, plant and equipment 

At 1 January
Cost
Opening balance at adoption of IFRS 16
Accumulated depreciation

Net book value

Year ended 31 December
Additions
HaloSource acquisition 
Transfers
Disposals
Depreciation charge 
Exchange differences

Closing net book value

At 31 December
Cost
Accumulated depreciation

Net book value

Plant & 
machinery
£000s

Fixtures, 
fittings & 
equipment
£000s

Motor 
vehicles
£000s

Production 
tools
£000s

Land & 
buildings
£000s

Right-of-use 
assets  
(note 26)
£000s

Assets under 
construction
£000s

Total
£000s

2019

20,624
–
(14,695)

3,673
–
(2,595)

5,929

1,078

–
135
2,545
(9)
(1,119)
(1)

7,480

743
93
–
–
(758)
35

1,191

141
–
(51)

90

–
1
–
–
(27)
–

64

13,484
–
(11,377)

2,107

–
49
819
–
(966)
(2)

2,007

21,924
(14,444)

4,126
(2,935)

7,480

1,191

130
(66)

64

13,298
(11,291)

2,007

–
–
–

–

1,996
–
–
–
(33)
–

1,963

1,996
(33)

1,963

–
3,343
–

3,343

2,344
–
–
–
(1,323)
(113)

1,889
–
–

1,889

39,811
3,343
(28,718)

14,436

10,041
23
(3,364)
–
–
(20)

15,124
301
–
(9)
(4,226)
(101)

4,251

8,569

25,525

5,386
(1,135)

8,569

55,429
– (29,904)

4,251

8,569

25,525

Depreciation charges are allocated to cost of sales (£3,453,000), distribution costs (£355,000), and administrative expenses 
(£418,000) in the consolidated statement of comprehensive income. 

During the year, £3,070,000 (2018: £5,029,000) of assets with a net book value of £nil (2018: £nil) were derecognised in line with 
the derecognition policy disclosed in note 2.

At 1 January
Cost
Accumulated depreciation

Net book value

Year ended 31 December
Additions
Transfers
Disposals
Depreciation charge 

Closing net book value

At 31 December
Cost
Accumulated depreciation

Net book value

2018

Plant & 
machinery
£000s

Fixtures, 
fittings & 
equipment
£000s

Motor 
vehicles
£000s

Production 
tools
£000s

Assets under 
construction
£000s

Total
£000s

19,440
(14,552)

4,888

5,037
(4,078)

959

104
(35)

69

13,678
(11,884)

1,794

1,668
–

1,668

39,927
(30,549)

9,378

–
2,730
(115)
(1,575)

5,928

684
(53)
–
(511)

1,079

20,623
(14,695)

3,674
(2,595)

5,928

1,079

60
(23)
–
(16)

90

141
(51)

90

–
1,415
(6)
(1,096)

4,290
(4,069)
–
–

5,034
–
(121)
(3,198)

2,107

1,889

11,093

13,484
(11,377)

2,107

1,889
–

1,889

39,811
(28,718)

11,093

Depreciation charges are allocated to cost of sales (£2,490,000), distribution costs (£551,000), and administrative expenses 
(£157,000) in the consolidated statement of comprehensive income.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
 
 
 
 
 
 
 
 
 
Strix Group Plc 

84

13. Principal subsidiary undertakings of the Group
A list of all subsidiary undertakings controlled by the Group, which are all included in the consolidated financial statements, is set  
out below. 

Country of 
incorporation

IOM
IOM
China
UK
Hong Kong
China
China

% of ordinary 
shares held 
by the Group
% 

100
100
100
100
100
100
100

100

Subsidiary

Nature of business

Sula Limited
Strix Limited
Strix Guangzhou Ltd
Strix (U.K.) Limited
Strix Hong Kong Ltd
Strix (China) Limited
HaloSource Water Purification  
Technology (Shanghai) Co. Ltd

Strix (USA), Inc

Holding company
Manufacture and sale of products
Manufacture and sale of products
Group’s sale and distribution centre
Sale and distribution of products
Construction of manufacturing facility 
Manufacture and sale of products

Research and development, sales, and distribution of products

USA

Acquisition of specified assets from HaloSource
On 7 March 2019, the Group completed the acquisition of specified assets from HaloSource Corporation, the details of which are 
disclosed below. HaloSource Water Purification Technology (Shanghai) Co. Ltd was acquired by the Group as part of this transaction 
and is a wholly owned subsidiary of Strix (Hong Kong) Ltd.

Incorporation of Strix (USA), Inc
On 14 February 2019 Strix (USA), Inc was incorporated in the state of Washington, United States of America. Strix (USA), Inc is a 
wholly owned subsidiary of Strix (U.K.) Limited. The US-based assets acquired as part of the acquisition of specified assets from 
HaloSource were transferred into this entity. 

Incorporation of Strix (China) Limited
On 20 February 2019, Strix (China) Limited was granted a business licence. Strix (China) Limited, a company incorporated in China, 
is a wholly owned subsidiary of Strix (Hong Kong) Ltd. Strix (China) Limited owns the land use right acquired by the Group in the 
Zengcheng District of Guangzhou, China in respect of the site of the new manufacturing facility. 

Group restrictions
Cash and cash equivalents held in China are subject to local exchange control regulations. These regulations provide for restrictions 
on exporting capital from those countries, other than through normal dividends. The carrying amount of the assets included within 
the consolidated financial statements to which these restrictions apply is £2,300,000 (2018: £1,222,000)

There are no other restrictions on the Group’s ability to access or use the assets and settle the liabilities of the Group’s subsidiaries 
except as disclosed in note 17.

14. Acquisition of specified assets from HaloSource
On 7 March 2019, the Group completed the acquisition of specified assets from HaloSource Corporation (“HaloSource”), following 
approval by HaloSource shareholders at a general meeting held on 26 February 2019. The Group entered into an asset purchase 
agreement with HaloSource, pursuant to which it has acquired specified assets relating to HaloSource’s HaloPure division and its 
astrea product, for total consideration of US$1.33m (£1.01m) payable in cash.

The Board of Strix considered that the acquisition represented an opportunity to acquire extensively developed technology, which 
complemented its Water category, at an attractive price, as well as gaining access to skilled research and development resource  
in the USA. Strix will continue the process of commercialising the technology and products that it has acquired, leveraging its 
experience of operating in the water filtration sector and bringing to market new consumer products.

The fair value of the assets and liabilities acquired were as follows:

Non-current assets
Intangible assets 
Property, plant and equipment

Total non-current assets

Current assets
Inventories
Trade and other receivables
Other assets
Cash and cash equivalents

Total current assets

Total assets

Current liabilities
Trade and other payables

Total current liabilities

Net assets acquired

Strix Group Plc

85

£000s 

316
301

617

251
448
100
61

860

1,477

(847)

(847)

630

The fair value of the intangibles assets was calculated using a discounted cash flow model, based on the expected future income 
the patents and brand names acquired will generate. The discount rate applied was the Group’s Weighted Average Cost of Capital, 
and a growth rate of 5.0% was assumed in perpetuity, based on the CAGR the Group has experienced with similar products in the 
same sector over the past few years.

Acquisition costs included within ‘Administration expenses – exceptional items’ in the consolidated statement of comprehensive 
income amounted to £1.2m. This included £0.4m of bridging loans made available to HaloSource to ensure the company 
continued to operate during the due diligence period. These have been designated as ‘separate transaction’ per IFRS 3 and 
therefore not included as part of the purchase consideration. The bridging loans did not constitute effective settlement of  
a pre-existing relationship.

The acquired business contributed revenues of £464,000 and an adjusted total comprehensive loss of £1,953,000 to the Group for 
the period from 7 March 2019 to 31 December 2019. The Group revenues and profit if the acquisition had occurred on 1 January 2019 
has not been calculated as the supporting information is not available given the status of the acquired assets at the date of acquisition. 
The Directors believe the amount would be insignificant to the Group as due to a shortage of funds under the previous ownership, 
it is unlikely the assets would generate any significant revenues, profit or loss prior to the acquisition date.

The goodwill of £384,000, calculated as the purchase consideration of £1,014,000 less the fair value of the net assets acquired of 
£630,000 is attributable to the cumulative skills and knowledge of the members of staff who became employees of the Group at 
the date of acquisition, together with the synergies expected to be generated by the Group following the acquisition, particularly 
within the Water category.

15. Inventories

Raw materials and consumables
Finished goods and goods in transit

2019
 £000s

5,071
4,426

9,497

2018
 £000s

5,993
4,525

10,518

The cost of inventories recognised as an expense and included in cost of sales amounted to £35,037,000 (2018: £33,895,000).  
The charge for impaired inventories was £302,000 (2018: £52,000). There were no reversals of previous inventory write-downs.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
 
Strix Group Plc 

86

16. Trade and other receivables

Amounts falling due within one year:
Trade receivables 
Trade receivables past due
Loss allowance

Trade receivables – net

Prepayments
Advance purchase of commodities
Other receivables

2019
 £000s

4,286
502
(50)

4,738

1,042
2,174
1,379

9,333

2018
 £000s

3,336
131
(26)

3,441

987
1,483
1,343

7,254

Trade and other receivables are all current and any fair value difference is not material. 

The amount of trade receivables past due is not material, therefore an aging analysis has not been presented (2018: same). The amount 
of trade receivables impaired at 31 December 2019 is equal to the loss allowance provision (2018: same).

The advance purchase of commodities relates to payments in advance to secure the purchase of key commodities at an agreed 
price to mitigate the commodity price risk. 

£822,000 of prepayments were capitalised in 2017 relating to transaction costs for the non-current borrowings put in place as part 
of the Group reorganisation and admission to trading on AIM. At 31 December 2019, £423,000 (2018: £587,000) of these transaction 
costs are included within prepayments. 

Other receivables includes government grants due of £392,000 (2018: £355,000). There were no unfulfilled conditions in relation  
to these grants at the year end, although if the Group ceases to operate or leaves the Isle of Man within ten years from the date  
of the last grant payment, funds may be reclaimed.

The Group’s trade and other receivables are denominated in the following currencies:

Pound Sterling
Chinese Yuan
US Dollar
Euro
Hong Kong Dollar
Other

2019
 £000s

3,430
2,952
2,464
344
123
20

9,333

2018
 £000s

4,017
1,721
1,184
191
122
19

7,254

Movements on the Group’s provision for impairment of trade receivables and the inputs and estimation technique used to calculate 
expected credit losses have not been disclosed on the basis the amounts are not material. The provision at 31 December 2019 was 
£50,000 (2018: £26,000). 

The creation and release of a provision for impaired receivables is allocated to cost of sales in the consolidated statement of 
comprehensive income. For the year ended 31 December 2019, the amount allocated to cost of sales was £24,000 (2018: £9,000). 
Amounts charged to the allowance account are written off when there is no expectation of recovering additional cash.

 
 
 
 
17. Cash and cash equivalents 

Cash and cash equivalents
Cash at bank and in hand

Strix Group Plc

87

2019
 £000s

2018
 £000s

13,658

13,521

The carrying amounts of the Group’s cash and cash equivalents are denominated in the following currencies: 

Pound Sterling
Chinese Yuan
US Dollar
Hong Kong Dollar
Euro

2019
 £000s

4,712
1,409
7,091
247
199

13,658

2018
 £000s

6,709
868
5,217
357
370

13,521

Cash and cash equivalents includes £380,000 (2018: £nil) of cash deposits held as a guarantee to China SuiDong Customs office 
which expires on 30 May 2020.

18. Trade and other payables 

Trade payables
Current income tax liabilities
Social security and other taxes
Other liabilities
Payments in advance from customers
Accrued expenses

2019
 £000s

6,779
1,929
98
5,620
1,286
3,990

2018
 £000s

4,881
1,575
108
5,737
1,961
4,137

19,702

18,399

The fair value of financial liabilities approximates their carrying value due to short maturities.

Other liabilities includes deferred government grants of £333,000 (2018: £nil). There were no unfulfilled conditions in relation to 
these grants at the year end.

The carrying amounts of the Group’s trade and other payables are denominated in the following currencies:

Pound Sterling
Chinese Yuan
US Dollar
Hong Kong Dollar
Euro
Other

2019
 £000s

6,025
10,216
2,669
364
427
1

19,702

2018
 £000s

6,726
6,849
4,167
354
303
–

18,399

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
 
 
Strix Group Plc 

88

19. Borrowings

Non-current bank loans

Term and debt repayment schedule

Revolving credit facility

2019
 £000s

2018
 £000s

40,000

41,000

Currency

Interest rate

Maturity date

2019 
carrying value 
(£000s)

GBP

LIBOR +
1.50% – 2.50%

27 July 2022

40,000

On 27 July 2017, the Company entered into an agreement with The Royal Bank of Scotland Plc (as agent), and the Royal Bank  
of Scotland International Limited and HSBC Bank Plc (as original lenders) in respect of a revolving credit facility of £70,000,000. 

The proceeds of the first drawdown of £60,774,000 were used to (among other things) repay previously existing banking facilities 
prior to the Group reorganisation and admission to trading on AIM, to pay fees, costs and expenses in relation to the process and  
to fund distributions paid to former Group company related parties. Additional amounts may be drawn under the agreement for 
financing working capital and for general corporate purposes of the Group. 

All amounts become immediately repayable and undrawn amounts cease to be available for drawdown in the event of a third party 
gaining control of the Company. The Company and its subsidiaries, Strix Limited, Sula Limited, have entered into the agreement  
as guarantors, guaranteeing the obligations of the borrowers under the agreement.

Transaction costs incurred as part of the debt financing amounting to £822,000 were capitalised in 2017 and are being amortised 
over the period of the facility (see note 16).

The agreement contains representations and warranties which are usual for an agreement of this nature. The agreement also 
provides for the payment of a commitment fee, agency fee and arrangement fee, contains certain undertakings, guarantees and 
covenants (including financial covenants) and provides for certain events of default. During 2019, the Group has not breached any 
of the financial covenants contained within the agreement – see note 22(d) for further details.

On 30 June 2018, the total facility available reduced by £5,000,000, and has continued to reduce by a further £2,000,000 every 
six months thereafter. The Group voluntarily cancelled £10,000,000 of the facility on 19 June 2018. As at 31 December 2019 the 
total facility available is £49,000,000 (2018: £53,000,000).

Interest applied to the loan is calculated as the sum of the margin and LIBOR (or EURIBOR for any loan denominated in Euros).  
The margin is calculated based on the Group’s leverage as follows:

Leverage

Greater than or equal to 2.0x
Less than 2.0x but greater than or equal to 1.5x
Less than 1.5x but greater than or equal to 1.0x
Less than 1.0x

At 31 December 2019 the margin applied was 1.5% (2018: 1.5%).

Annualised 
margin 
%

2.5%
2.2%
2.0%
1.5%

20. Commitments 
(a) Capital commitments

Contracted for but not provided in the consolidated financial statements –  

Property, plant and equipment

Strix Group Plc

89

2019
£000s

2018
£000s

12,559

1,005

Construction of new factory
The above commitments include capital expenditure of £10,472,000 (2018: £nil) relating to the construction of a new factory  
in Zengcheng district, China. Strix (China) Limited entered into a contract with Shanghai Installation Engineering Group Co.  
on 2 September 2019 for RMB 128m, equating to £13.9m.

21. Contingent assets and contingent liabilities
The Group has a number of ongoing legal intellectual property cases, including legal actions initiated by the Group, as well as 
invalidation challenges brought by the defendants. The invalidation actions have all been successfully defended to date. The 
Directors believe that a favourable outcome on these cases is probable, having made appropriate legal consultations. However,  
a number of these cases are still in the process of going through the due legal process in the countries in which the matters  
have been raised. As a result, no contingent assets have been recognised as receivable at 31 December 2019, as any receipts are 
dependent on the final outcome of the ongoing legal processes in each case. There are no contingent liabilities at 31 December 
2019 (2018: same). 

22. Financial risk management
The Group’s activities expose it to a variety of financial risks: market risk (including currency risk, interest rate risk and commodity 
price risk), credit risk and liquidity risk.

Risk management is carried out by the Directors. The Group uses financial instruments where required to provide flexibility regarding 
its working capital requirements and to enable it to manage specific financial risks to which it is exposed. Transactions are only 
undertaken if they relate to actual underlying exposures and hence cannot be viewed as speculative. 

(a) Market risk
(i) Foreign exchange risk
The Group operates predominantly in the UK and China and is therefore exposed to foreign exchange risk. Foreign exchange 
risk arises on sales and purchases made in foreign currencies and on recognised assets and liabilities and net investments in 
foreign operations.

The Group monitors its exposure to currency fluctuations on an ongoing basis. The Group uses foreign currency bank accounts  
to reduce its exposure to foreign currency translation risk, and the Group is naturally hedged against foreign exchange risk as it both 
generates revenues and incurs costs in the major currencies with which it deals. The major currencies the Group transacts in are:
•  Pound Sterling
•  Chinese Yuan 
•  US Dollar
•  Hong Kong Dollar 
•  Euro 

Exposure by currency is analysed in notes 16, 17 and 18.

(ii) Interest rate risk
The Group is exposed to interest rate risk on its long-term borrowings, being the revolving credit facility disclosed in note 19. The interest 
rate on the borrowings is variable, based on LIBOR and certain other conditions dependent on the financial condition of the Group, 
which exposes the Group to cash flow interest rate risk which is partially offset by cash held at variable rates. This exposure is not 
considered by the Directors to be significant. 

(iii) Price risk
The Group is exposed to price risk, principally in relation to commodity prices of raw materials. The Group enters into forward 
commodity contracts or makes payments in advance in order to mitigate the impact of price movements on its gross margin.  
The Group has not designated any of these contracts as hedging instruments in either 2019 or 2018. 

At 31 December 2019 and 2018, payments were made in advance to buy certain commodities at fixed prices, as disclosed in note 16. 

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
Strix Group Plc 

90

22. Financial risk management continued
(a) Market risk continued
(iv) Sensitivity analysis
•  Foreign exchange risk: The Group is primarily exposed to exchange rate fluctuations between GBP and USD, RMB, HKD, and 
EUR. Assuming a reasonably possible change in FX rates of +10% (2018: +10%), the impact on profit would be a decrease of 
£361,000 (2018: a decrease of £406,000), and the impact on equity would be an increase of £2,230,000 (2018: a decrease  
of £555,000). A -10% change (2018: -10%) in FX rates would cause an increase in profit of £442,000 (2018: an increase in profit  
of £496,000) and a £2,726,000 decrease in equity (2018: £679,000 increase in equity). This has been calculated by taking the 
profit generated by each currency and recalculating a comparable figure on a constant currency basis, and by retranslating the 
amounts in the consolidated balance sheet to calculate the effect on equity.

•  Interest rate risk: The Group is exposed to interest rate fluctuations on its non-current borrowings, as disclosed in note 19. 

Assuming a reasonably possible change in the LIBOR rate of ±0.5% (2018: ±0.5%), the impact on profit would be an increase/
decrease of £204,000 (2018: £242,000), and the impact on equity would be an increase/decrease of £125,000 (2018: £165,000). 
This has been calculated by recalculating the loan interest using the revised rate to calculate the impact on profit, and 
recalculating the year end loan interest balance payable using the same rate.

•  Commodity price risk: The Group is exposed to commodity price fluctuations, primarily in relation to copper and silver. 

Assuming a reasonably possible change in commodity prices, based on volatility analysis for the past year, of ±15.5% for silver 
(2018: ±8.2%) and ±4.4% for copper (2018: ±15.8%). The impact on profit would be an increase/decrease of £1,043,000 (2018: 
£1,068,000). The Group does not hold significant quantities of copper and silver inventory, therefore the impact on equity  
would be the same as the profit or loss impact disclosed (2018: same). This has been calculated by taking the average purchase 
price of these commodities during the year in purchase currency and recalculating the cost of the purchases with the price 
sensitivity applied.

(b) Credit risk
The Group has no external concentrations of credit risk. The Group has policies in place to ensure that sales of goods are  
made to clients with an appropriate credit history. The Group uses letters of credit and advance payments to minimise credit  
risk. Management believes there is no further credit risk provision required in excess of normal provision for doubtful receivables,  
as disclosed in note 16. The amount of trade and other receivables written off during the year amounted to less than 0.05%  
of revenue (2018: less than 0.05% of revenue).

Cash and cash equivalents are held with reputable institutions. All material cash amounts are deposited with financial institutions 
whose credit rating is at least BBB based on credit ratings according to Standard & Poor’s. The following table shows the external 
credit ratings of the institutions with whom the Group has cash deposits:

AA
A
BBB
n/a

2019
£000s

636
2,169
10,824
29

13,658

2018
£000s

588
1,252
11,658
23

13,521

(c) Liquidity risk
The Group maintained significant cash balances throughout the period and hence suffers minimal liquidity risk. Cash flow 
forecasting is performed for the Group by the finance function, which monitors rolling forecasts of the Group’s liquidity 
requirements to ensure it has sufficient cash to meet operational needs and so that the Group minimises the risk of breaching 
borrowing limits or covenants on any of its borrowing facilities. The Group has put into place a revolving credit facility to provide 
access to cash for various purposes, and headroom of £9,000,000 (2018: £12,000,000) remains available on this facility at 
31 December 2019. 

The Group’s non-derivative financial liabilities (represented by trade and other payables) substantially all have a contractual maturity 
date of less than three months. The Group’s borrowings are represented by a revolving credit facility which has no contractual 
maturity other than the maturity date of the entire facility, which is 27 July 2022 and hence between two and five years. 

For the maturity of the Group’s leases see note 26.

 
Strix Group Plc

91

(d) Capital risk management
The Group manages its capital to ensure its ability to continue as a going concern and to maintain an optimal capital structure  
to the reduce cost of capital. The aim of the Group is to maintain sufficient funds to enable it to make suitable capital investments 
whilst minimising recourse to bankers and/or shareholders. In order to maintain or adjust capital, the Group may adjust the  
amount of cash distributed to shareholders, return capital to shareholders, issue new shares or raise debt through its access  
to the AIM market. 

Capital is monitored by the Group on a monthly basis by the finance function. This includes the monitoring of the Group’s gearing 
ratios and monitoring the terms of the financial covenants related to the revolving credit facility as disclosed in note 19. These ratios 
are formally reported on a quarterly basis. At 31 December 2019 these ratios were as follows:
•  Interest cover ratio: 26.7x (2018: 22.0x); and
•  Leverage ratio: 0.7x (2018: 0.8x)

23. Share based payments 
Long term incentive plan terms
As part of the admission to trading on AIM in August 2017, the Group granted a number of share options to employees of the Group.  
All of the shares granted are subject to service conditions, being continued employment with the Group until the end of the vesting 
period. The shares granted to the executive Directors and senior staff also include certain performance conditions which must  
be met, based on predetermined earnings per share, dividend pay-out, and share price targets for the three financial years 2017  
to 2019. Further awards have been made since August 2017 under the same scheme on similar terms.

During 2019, the Group amended the terms of the Isle of Man share options to conditional share awards. 

Participation in the plan is at the discretion of the Board and no individual has a contractual right to participate in the plan or to 
receive any guaranteed benefits. Where the employee is entitled to share options, these remain exercisable until the ten-year 
anniversary of the award date. Where the employee is entitled to conditional share awards, these are exercised on the vesting date.

The dividends that would be paid on a share in the period between grant and vesting reduce the fair value of the award if, in not 
owning the underlying shares, a participant does not receive the dividend income on these shares during the vesting period. 

All of the options and conditional share awards are granted under the plan for nil consideration and carry no voting rights.  
A summary of the movement in options and conditional share awards is shown in the table below:

At 1 January
Granted during the year
Exercised during the year
Forfeited during the year

As at 31 December

Vested and exercisable at 31 December

2019
Number of shares

2018 
Number of shares

10,295,525
1,189,813
–
(311,816)

9,110,181
1,428,892
–
(243,548)

11,173,522

10,295,525

–

–

The Group has recognised an expense of £5,944,000 (2018: £4,862,000) in respect of equity-settled share based payment 
transactions with employees and Directors in the year ended 31 December 2019. No share options or conditional share awards 
were exercised during the year (2018: none) as none can be exercised before 3 January 2020. There is no exercise price attached 
to any of the options or conditional share awards granted.

For each of the tranches, the first day of the exercise period is the vesting date and the last day of the exercise period is the expiry 
date, as listed in the valuation model input table below. The weighted average contractual life of options and conditional share 
awards outstanding at 31 December 2019 was 6.7 years (2018: 8.8 years).

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Strix Group Plc 

92

23. Share based payments continued
Valuation model inputs
The key inputs to the Black-Scholes-Merton model for the purposes of estimating the fair values of the share options outstanding  
at the end of the year are as follows:

Grant date

15 August 2017
12 February 2018
1 November 2018
26 November 2018
4 March 2019
20 May 2019
21 August 2019

Total share options

Share price on 
grant date 
(p)

133.38
138.00
146.80
136.00
155.00
157.80
161.80

Expiry date

15 August 2027
12 February 2028
1 November 2028
26 November 2028
4 March 2029
20 May 2029
21 August 2029

Weighted average 
probability of 
meeting 
performance 
criteria

Share options 
outstanding at
31 December 2019

Share options 
outstanding at
31 December 2018

100.0%
100.0%
60.0%
100.0%
100.0%
62.5%
100.0%

7,862,873
35,336
755,344
10,760
215,651
544,140
7,288

8,897,133
108,762
1,278,870
10,760
–
–
–

9,431,392

10,295,525

The key inputs to the Black-Scholes-Merton model for the purposes of estimating the fair values of the conditional share awards 
outstanding at the end of the year are as follows:

Grant date

15 August 2017
12 February 2018
12 February 2018
1 November 2018
20 May 2019
19 August 2019

Total conditional share awards

Total share options and conditional share awards

Share price on 
grant date 
(p)

133.38
138.00
138.00
146.80
157.80
158.00

Vesting date

3 January 2020
3 January 2020
1 January 2021
1 January 2021
1 April 2022
1 April 2022

Weighted average 
probability of 
meeting 
performance 
criteria

Conditional 
share awards 
outstanding at
31 December 2019

Conditional 
share awards 
outstanding at
31 December 2018

100.0%
100.0%
100.0%
49.3%
62.5%
100.0%

985,143
29,000
60,500
348,233
304,254
15,000

1,742,130

–
–
–
–
–
–

–

11,173,522

10,295,525

The reduction in the fair value of the awards as a consequence of not being entitled to dividends reduced the charge for the 
options granted during the year by £30,000 (2018: £78,000) and the expected charge over the life of the options by a total of 
£427,000 (2018: £245,000).

The other factors in the Black-Scholes-Merton model do not affect the calculation and have not been disclosed, as the share 
options were issued for nil consideration and do not have an exercise price. The weighted average fair value of the options 
outstanding at the period end was £1.3180 (2018: £1.3508).

The movement within the share based payment reserve during the period is as follows:

Share based payment transactions (note 5(a))
Other share based payment transactions

Total share based payment transactions

2019
£000s

5,944
215

6,159

2018
£000s

4,862
–

4,862

Zeus warrant
As part of the admission to trading on AIM in August 2017, the Group granted Zeus Capital Limited a warrant for 3,800,000 ordinary 
shares at an exercise price of £1.00. The warrant is not reliant on any service conditions and can be exercised between 8 August 2019 
and 8 August 2027. The fair value of the warrant was calculated as £238,000 and has been reflected in equity as part of issuance costs.

Valuation model inputs
The key inputs to the Black-Scholes model for the purposes of estimating the fair value of the warrant include an admission share 
price of £1.00, a risk free rate of 0.23% equivalent to the price of a 2-year UK Gilt, a two-year vesting period, and volatility based on 
the share price of a selection of peer companies for the two years prior to admission equating to 10.74%.

24. Share capital

Allotted and fully paid: ordinary shares of 1p each
Balance at 1 January 2018 and 31 December 2018

Balance at 31 December 2019

Strix Group Plc

93

Number
of shares
(000s)

190,000

190,000

Par value
£000s

1,900

1,900

Total
£000s

1,900

1,900

Under the Isle of Man Companies Act 2006, the Company is not required to have an authorised share capital. 

The Company’s share capital consists of 190,000,000 ordinary shares of £0.01 each which were issued for consideration of 
£190,000,000. The balance net of issuance costs was recorded as share premium and subsequently transferred to retained 
earnings/(deficit) as part of a capital reduction.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share 
at meetings of the Company. All shares rank pari passu in all respects including voting rights and dividend entitlement.

See note 23 for further information regarding share based payments which may impact the share capital in future periods.

25. Dividends
The following amounts were recognised as distributions in the year: 

Interim 2019 dividend of 2.6p per share (2018: 2.3p)
Final 2018 dividend of 4.7p per share (2018: 1.9p)

Total dividends recognised in the year

2019 
 £000s

4,940
8,930

13,870

2018 
 £000s

4,370
3,610

7,980

In addition to the above dividends, since year end the Directors have proposed the payment of a final dividend of 5.1p per share 
(2018: 4.7p). The aggregate amount of the proposed final dividend expected to be paid on 3 June 2020 out of retained earnings  
at 31 December 2019, but not recognised as a liability at year end, is shown in the table below. The payment of this dividend will  
not have any tax consequences for the Group. 

Final 2019 dividend of 5.1p per share (2018: 4.7p)

Total dividends proposed but not recognised in the year

2019 
£000s

9,725

9,725

2018 
£000s

8,930

8,930

26. Leases
The Group has adopted IFRS 16 from 1 January 2019. The rationale and impact of the transition is explained more fully in note 2 to 
the financial statements.

(a) Amounts recognised in the balance sheet 
The balance sheet shows the following amounts relating to leases:

Right-of-use assets
Offices and warehouses

Total right-of-use assets

Current future lease liabilities (due within 12 months)
Non-current future lease liabilities (due in more than 12 months) 

Total future lease liabilities payable

Additions to the right-of-use assets during the 2019 financial year were £2,338,000.

2019 
£000s

2018 
£000s

4,251

4,251

1,508
2,960

4,468

–

–

–
–

–

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94

26. Leases continued
(a) Amounts recognised in the balance sheet continued
The movement in lease liabilities is as follows:

Balance as at 1 January
Opening balance at adoption of IFRS 16

Balance as at 1 January (as adjusted)

Additions
Repayments 
Interest expense (included in finance cost)
Sub-lease income
Foreign exchange gains

Balance as at 31 December

(b) Amounts recognised in the statement of comprehensive income
The statement of comprehensive income shows the following amounts relating to leases:

Depreciation of right-of-use assets
Interest expense (included in finance cost)
Foreign exchange gains

Total cost relating to leases

2019 
£000s

–
3,613

3,613

2,338
(1,301)
110
(121)
(171)

4,468

2019 
£000s

(1,323)
(110)
171

(1,262)

2018 
£000s

–
–

–

–
–
–

–

–

2018 
£000s

–
–

–

At 31 December 2018, commitments for minimum lease payments in relation to non-cancellable operating leases were £1,012,000 
within one year, £2,104,000 later than one year and less than five years, and £806,000 after five years.

27. Cash flow statement notes
(a) Cash generated from operations 

Cash flows from operating activities
Operating profit
Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Impairment of intangible assets
Loss/(Profit) on disposal of property, plant and equipment
Government grants relating to capital expenditure
Pension contributions made
Share based payment transactions
Net exchange differences

Changes in working capital:
Decrease/(increase) in inventories
Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

Note

2019
£000s

2018
£000s

24,209

25,789

12
12
11
11

23
6(a)

2,903
1,323
1,256
42
5
(40)
(89)
5,944
156

3,198
–
2,292
–
(14)
–
(40)
4,862
(78)

35,709

36,009

1,318
(1,750)
68

35,345

(1,396)
(266)
1,084

35,431

Strix Group Plc

95

(b) Movement in net debt

Non-current borrowings
Lease liabilities (arising at 1 January 2019 on  

adoption of IFRS 16)

Total liabilities from financing activities

Cash and cash equivalents

Net debt

At 1 January 
2019
£000s

(41,000)

(3,613)

(44,613)

13,521

(31,092)

Cash flows
£000s

1,000

1,301

2,301

620

2,921

Non-cash movements

Currency 
movements
£000s

Other movements
£000s

At 31 December 
2019
£000s

–

171

171

(483)

(312)

–

(40,000)

(2,327)

(2,327)

–

(4,468)

(44,468)

13,658

(2,448)

(30,810)

28. Ultimate beneficial owner 
It is not considered that there is any ultimate beneficial owner, as the Group is listed on AIM and no single shareholder beneficially 
owns more than 25% of the Group’s share capital.

29. Related party transactions 
(a) Identity of related parties
Related parties include all of the companies within the Group, however, these transactions and balances are eliminated on 
consolidation within the Group financial statements and are not disclosed.

The Group also operates a defined contribution pension scheme, The Strix Limited Retirement Fund, which is considered  
a related party (2018: The Group operated a defined benefit pension scheme, The Strix Limited (1978) Retirement Fund which  
was considered a related party).

(b) Related party balances
Trading balances

Related party

The Strix Limited Retirement Fund

Balance due from

Balance due to

2019
£000s

–

2018
£000s

–

2019
£000s

(66)

2018
£000s

(37)

(c) Related party transactions
The following transactions with related parties occurred during the year:

Name of related party 

Transactions with other related parties
Contributions to post-employment benefit schemes

2019
£000s

2018
£000s

(735)

(421)

Further information is given on the related party balances and transactions below:
•  Key management compensation is disclosed in note 5(b).
• 

Information about the pension schemes operated by the Group is disclosed in note 5(c), and transactions with the pension 
schemes operated by the Group relate to contributions made to those schemes on behalf of Group employees. 
Information on dividends paid to shareholders is given in note 25.

• 

30. Post balance sheet events
The Group does not have any material events after the reporting period to disclose.

Annual report and accounts 2019Strategic reportGovernance reportFinancial statements 
Strix Group Plc 

96

Legal and professional advisors

Registered office
Strix Group Plc
Forrest House
Ronaldsway
Isle of Man
IM9 2RG

Principal bankers
The Royal Bank of Scotland International Limited
2 Athol Street 
Douglas 
Isle of Man 
IM99 1AN

The Royal Bank of Scotland Plc
250 Bishopsgate
London
EC2M 4AA

HSBC Plc
8 Canada Square
Canary Wharf
London
E14 5HQ

Share registrars
Link Market Services (Isle of Man) Limited
PO Box 227
Clinch’s House
Lord Street
Douglas
Isle of Man
IM99 1RZ

Financial PR and IR
IFC Advisory Limited
24 Cornhill
London
EC3V 3ND

Independent auditor
PricewaterhouseCoopers LLC
Sixty Circular Road
Douglas 
Isle of Man
IM1 1SA

Nominated advisor and broker
Zeus Capital Limited
82 King Street
Manchester
M2 4WQ

and

10 Old Burlington Street
London
W1S 3AG

Joint broker
Stifel Nicolaus Europe Limited 
150 Cheapside
London
EC2V 6ET
(Appointed 6 February 2020)

Canaccord Genuity Limited 
88 Wood Street
London
EC2V 7QR
(Resigned 6 February 2020)

Solicitors
CMS Cameron McKenna Nabarro Olswang LLP
Cannon Place
78 Cannon Street
London
EC4N 6AF

Company number
014963V (Isle of Man)

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Strix Group Plc 
Forrest House
Ronaldsway 
Isle of Man
IM9 2RG 

Tel: +44 (0)1624 829 829
Email: info@strix.com

www.strixplc.com