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NFI GroupAnnual Report
2018
For the year ended March 31, 2018
SUBARU Business Style
Vision for 2025
From a company making things,
to a company making people smile.
SUBARU, by no means a large automaker, is implementing a business model centered on
selection and concentration of limited management resources, creating added value, and
pursuing uncompromised differentiation. We have made “Enhance corporate quality”
the cornerstone of the mid-term management vision announced in July 2018.
By swiftly transforming what needs to be changed, including aspects of corporate culture,
we will work to bring smiles to the faces of ever greater numbers of customers.
Strengthening of the
management foundation
Focus business strategy to
enhance strengths
We will strengthen the management foundation
by pursuing qualitative improvement in every
aspect of the company, including products,
services, culture, human resources, organizations,
fi nance, and operations.
Rather than pursue an omnidirectional business
strategy, we have chosen to optimally focus our
limited management resources on categories and
markets in which we can leverage our strengths.
In business development, our product focus is
mainly on SUVs and sports models, and our
market focus is on the U.S. and other developed
countries in mature stages of motorization.
01
Annual Report 2018
Achieve an industry-leading
profi t margin
While continuously making strategic investments
for future sustained growth, we will pursue a
management approach that emphasizes a high
operating margin, focusing on differentiation
and value-added strategies. On that basis, we
will aim for steady volume growth.
CONTENTS
01 SUBARU Business Style
03 Message from the CEO
09 Message from the Chairman
11 Message from the CFO
15
17
Messages from the
CQO, CTO, and CIO
Financial and
Non-Financial Highlights
19 Business Overview
27 History
29
Directors, Auditors, and
Executive Officers
31 Corporate Governance
39 CSR in the SUBARU Group
47
Consolidated Ten-Year
Financial Summary
49 Five-Year Unit Sales
51 Financial Review
57 Corporate Information
Disclaimer Regarding
Forward-Looking Statements
Statements herein concerning plans and strategies,
expectations or projections about the future, SUBARUʼs
efforts with regard to various management issues, and
other statements, except for historical facts, are forward-
looking statements. These forward-looking statements are
subject to uncertainties that could cause actual results to
differ materially from those anticipated. These
uncertainties include, but are not limited to, general
economic conditions, demand for and prices of SUBARUʼs
products, SUBARUʼs ability to continue to develop and
market advanced products, raw material prices, and
currency exchange rates. SUBARU disclaims any obligation
to update any forward-looking statements, whether as a
result of new information, future events, or otherwise.
Annual Report 2018
02
Message from the CEO
Representative Director of the Board,
President and CEO
Tomomi Nakamura
Steadily build up intrinsic strengths and
take strong steps in preparation for
a future jump to overcome social changes.
03
Annual Report 2018
Aspirations upon Becoming President
Allow me to begin by introducing myself. I am Tomomi Nakamura. I assumed office as Representative
Director, President and CEO of SUBARU CORPORATION in June 2018.
Having assumed management of the Company during a period of transformation in todayʼs mobility
society, I feel a great weight of responsibility. In keeping with SUBARUʼs unchanging management
philosophy of “Aiming to be a compelling company with a strong market presence built upon its customer-
first principle,” I intend to assess this sweeping change in the business environment and respond with a
sense of urgency and alacrity. Issues accompanying SUBARUʼs rapid growth have come to light since the
end of 2017, but I consider it my mission as president to cultivate SUBARUʼs true capabilities, and I will make
every effort to achieve sustained growth. I consider SUBARUʼs current diffi culties an opportunity to bring
genuine change to the Company and accomplish transformation in a number of areas. I will carefully
ascertain what needs to be changed and what should not be changed and implement reforms together with
the new management team.
For four years beginning in 2014, I served as chairman and CEO of U.S. sales and marketing subsidiary
Subaru of America, Inc., where I spearheaded management and experienced firsthand the growth
momentum of the U.S. market. At the same time, I constantly watched SUBARU from the outside with a
sense of impending crisis, wondering what might occur to stop ongoing growth and what would be
necessary to sustain it. One solution that occurred to me was pushing quality in products, services,
operations, and every other aspect of the business, and another was fundamental reform of car-making. In
formulating the mid-term management vision, we made these two solutions key priorities.
Response to Improprieties Relating to Final Vehicle Inspections
Inappropriate practices, such as the performance of fi nal vehicle inspections by persons not certifi ed as fi nal
inspectors, and inappropriate conduct in fuel economy and emissions sampling in the fi nal vehicle inspection
process and other fi nal vehicle inspection work at the SUBARU Gunma Manufacturing Division have been
identifi ed. I sincerely apologize for the signifi cant trouble and inconvenience we have caused our customers,
partners, and all other stakeholders.
An investigative report by a team of external experts cited not only organizational issues relating to the
corporate climate and poor employee awareness of applicable standards but also the inadequacy of SUBARU
managementʼs stance on quality assurance, as causes of the long-term, various, and wide-ranging repeated
incidents of nonconforming and inappropriate conduct, and we take a very serious view of managementʼs
responsibility. It is the responsibility of senior management to prevent any reoccurrence of such issues and
produce results, and we will spearhead efforts to restore trust in SUBARU step by step.
A Review of Prominence 2020
Through initiatives set out in Prominence 2020, the mid-term management vision announced in 2014,
SUBARU has implemented a business strategy aimed at establishing a prominent presence in the minds of
customers. Growth in sales volume in the North American market became a major pillar of business growth.
We pursued a course of practicing selection and concentration to focus allocation of limited management
resources and leverage strengths. Our product focus was mainly on SUV and sports models, and our market
focus was on the U.S. and other developed countries in mature stages of motorization. At the same time, in
the U.S. market, a combination of products, sales network restructuring, and marketing measures featuring
the word “Love” became a powerful driving force that resulted in sales of 671,000 units in the fiscal year
ended (FYE) March 2018, with sales reaching a record high for the ninth consecutive year.
Although we may take a measure of satisfaction in our recent business growth, the fact is that issues
remain. In Prominence 2020, we articulated our vision for 2020, consisting of four goals: No. 1 for customer
trust; strong brand; industry-leading high profitability; and vehicle sales of 1.2 million-plus units. With
regard to the goals No.1 for customer trust and strong brand, we recognize that we have lost the trust of
customers and society due to recent quality-related problems and issues stemming from the corporate
culture. Although at present we have achieved our goal of an industry-leading profi t margin, profi tability is
trending down due to changes in the sales environment and deteriorating cost structures. On the whole,
we are still halfway to achieving the management vision. From a quantity and quality perspective,
qualitative growth has not kept pace with quantitative growth, and we realize that restoration of trust and
improvement of SUBARUʼs fundamental capabilities are indispensable for achieving sustained growth.
Annual Report 2018
04
Message from the CEO
STEP: the New Mid-term Management Vision
In July 2018, SUBARU announced STEP, which is our new mid-term management vision to make
SUBARU a company that is trusted by, and resonates with, customers through providing “Enjoyment
and Peace of Mind.”
Speed
Trust
Engagement
Peace of mind
& enjoyment
Speedily advance
initiatives
Restore trust
Engage and
resonate with
customers
Provide “Peace of
Mind and Enjoyment”
to customers
Vision for 2025
Our vision for 2025 is “From a company making things, to a company making people smile.” We want more
and more customers to love SUBARU. To make this happen, we intend to provide products and services that
will make customers smile by constantly thinking about customer value. Accordingly, we have established
three specifi c visions for 2025.
1. Become a brand that is “different” from others by enhancing distinctiveness.
We often hear from customers and SUBARU dealers comments such as “I like that SUBARU is different from
other automakers” and “SUBARU enables my life.” We take pride in our reputation for being different and
want to establish a unique presence in the minds of customers.
2. Engage in business activities that resonate with customers by putting them center-stage.
At SUBARU, we always put customers center-stage and sincerely engage with each individual customer.
SUBARU cars reflect not only an automakerʼs passion for cars, but also our commitment to remain a
company that engages with customers, makes cars that people want to buy, and engages in business
activities that resonate with people.
3. Fulfi ll corporate social responsibilities by contributing to diversifying social needs.
Having refl ected on the fact that, at a time of rapid corporate growth, we have been insuffi ciently mindful of
the social responsibilities of a company of SUBARUʼs size, we will squarely face up to and fulfi ll our social
responsibilities, including in the area of governance.
Corporate Culture Reforms and Three Key Pillars of Initiatives
We have made corporate culture reforms the centerpiece of specifi c initiatives. We will strengthen efforts to
enhance corporate quality with the aim of becoming a company that can respond swiftly and flexibly to
change by being more sensitive to the times and the outside world while preserving SUBARUʼs DNA.
First of all, we will strengthen compliance by undertaking a comprehensive compliance check covering
all operations and internal regulations and correcting issues and by bolstering internal compliance
education. We will also work to further reinforce groupwide governance systems and their operation. By
changing our management to administer these governance systems, we will then accelerate reinforcement
of the corporate structure.
Next, we will create a culture that enables employees to work with greater energy. To accomplish this,
individual employees must raise their own awareness and cultivate the ability to think and act autonomously,
and I want top management to take the lead in developing policies and systems to support this effort. These
corporate culture reforms cannot be accomplished overnight, and we will take our time and continuously
05
Annual Report 2018
implement reform efforts. On the basis of this new culture, we will aim to realize our corporate vision. Three
key pillars of initiatives are described below.
Initiatives overview (9 Boxes + 1)
0
“Change the Culture”
Corporate culture reforms
Accelerate efforts to become “a company that does the right thing in the right way.”
Continuous efforts aimed at corporate culture reforms.
“Monozukuri” (Car-making)
Sales and service
New mobility domain
1 Enhance corporate quality
Quality reforms
Build a strong brand
More enjoyment,
more peace of mind
Enhance quality at customer
contact points
From “A car you can love” to
“A car, a brand, and people
you can love”
Alliance enhancement
Generate new value through
connected car technologies
Sustainable growth based
on a focus strategy
Launch “Make-a-Subaru”
project
– Target 5% share in the U.S. –
Steady growth in each region
Initiatives to create new
technologies and businesses
2
3
1. Enhance corporate quality
We have made quality the centerpiece of this mid-term management vision. In addition to the recent fi nal
vehicle inspection and airbag problems, other market quality issues have arisen, and we are keenly aware
that fundamentally improving quality, which is the foundation of customer trust, is an urgent priority. We
consider quality something customers expect of SUBARU, and believe that it is essential to transform
SUBARU into a company that makes quality the highest priority, from senior management right down to the
workplace level, and we will work to achieve this transformation.
2. Build a strong brand
SUBARU defines “Enjoyment and Peace of Mind” as the core value we deliver to customers through all
processes from product development to sales and service. Reliable automobile manufacturing based on
functionality, safety, and reliability is indelibly encoded in SUBARUʼs DNA, and we will redouble our efforts in
pursuit of automobile safety performance. We are committed to the uncompromising pursuit of protecting
peopleʼs lives and aim to eliminate fatal traffi c accidents* by 2030. We will not settle for ordinary automation,
but rather think in terms of ensuring safety of mobility by assisting with tasks people find difficult while
respecting tasks at which people excel. At first, we will place the highest priority on enhancing Level 2
driving assist technologies. At the same time, we will accelerate efforts to enable drivers and passengers to
feel peace of mind by adding connected car technologies and intelligent technologies.
SUBARU places importance on connections between people, and SUBARU, dealers, customers, and
communities will join together in activities unique to SUBARU at every touch point to make SUBARU a brand
that is trusted and loved by customers.
SUBARU, like other automakers, tends to be car-centric in its thinking. Going forward, we will create new
added value by collaborating with external partners from different industries, utilizing connectivity services,
and deepening communication with individual customers. We want to develop SUBARU into an inimitable
brand that is slightly different from other brands.
* Elimination of accidents resulting in the death of drivers or passengers in SUBARU vehicles and accidents resulting in the death of
pedestrians, cyclists, or other persons due to collision with SUBARU vehicles
3. Sustainable growth based on a focus strategy
To SUBARU, a small automaker with global sales share of 1%, an important management challenge is to
overcome the current period of transformation in the automotive industry and somehow maintain our
earning power. We realize that the most important thing for accomplishing this is for customers to recognize
value unique to SUBARU. We will reinforce efforts to enhance the customer value SUBARU delivers through
high quality, high added value, and low cost, not only in manufacturing, but in all aspects of the products
and service we provide. These days, enormous costs and investments are necessary for environmental
initiatives and regulatory response as well as for meeting customer needs for advanced safety technologies
and connected car technologies. However, at present it is no simple matter to convince customers to pay
prices that fully cover these outlays. We will review our conventional ways of doing things and, making
quality the cornerstone, steadily enhance value by coherently tying together all of our technology, product,
Annual Report 2018
06
Message from the CEO
and cost strategies from a medium- to long-term perspective and ensuring mutual collaboration among
the divisions.
With regard to market strategy, we will aim for steady overall growth, centered on a higher level of
growth in the U.S., and plan to achieve sales of more than 1.3 million units worldwide in 2025. In the U.S.
market, we will aim for market share of 5%. If, for instance, total demand in the U.S. is 17 million units, this
means we will aim for U.S. sales of 850,000 units. Although Japan remains an extremely diffi cult market, we
want to reliably maintain the current level of sales of 10,000 passenger cars per month in our home market.
In Asia, we will begin knockdown production (local assembly) of an all-new Forester at a complete
knockdown (CKD) plant in Thailand in 2019 and aim to take advantage of this capacity to further increase
sales. Although trends in Russia are highly uncertain, we consider it a market with high affi nity for SUBARU
products and want to grow our sales there. In Europe and China, we aim to maintain our current business
scale and will review our strategies while closely observing changes in markets and government policies. As
we execute our sales strategies, a major issue is how to deal with local environmental regulations. There is
currently a gap between markets and environmental regulatory trends, and the future direction is uncertain.
We intend to take appropriate measures while ascertaining the balance between the market formation
process and the progress of environmental regulations.
Sales plans (FYE 2019 vs FYE 2026) (10 thousand units)
Production capacity (FYE 2021)
(10 thousand units)
Japan
North
America
Other
Total
FYE 2019
(plan)
FYE 2026
(plan)
15
15
77
92
18
23
110
130
Change
±0%
+20%
+27%
+18%
Japan
Overseas
Gunma
SIA
69.6
43.6
77.9
49.7
Standard
operations
At full
capacity
Asia
CKD
1.4
Global
Total
115
129
Sales Strategy for the U.S.
We expect total automobile demand in the U.S. market to remain at about 17 million vehicles and aim to
achieve a higher level of growth by increasing competitiveness, with a strategic focus on our products,
marketing, and sales network. We believe that there is room for sales growth in the Sun Belt (the southern U.S.)
in particular. With regard to products, we introduced the Ascent, a 3-row SUV for North America, this summer
and plan to introduce an all-new Forester in the second half of the fi scal year. We will continue to engage in
product development with the U.S. market in mind and enhance the product appeal of existing models to the
maximum extent possible. In sales network development, we plan to appoint dealers to fi ll open points (areas
with no dealers), mainly in the Sun Belt, and increase the number of dealers from the current 631 to about
650. In the Sun Belt, we have fi nally achieved market share of 2% (up 0.2 points year on year) and reached the
point where we can expect income from service in addition to new vehicle sales. To ensure customer
satisfaction, we intend to work together with dealers to increase the number of service facilities and parking
lots, enhance facilities such as customer lounges, and upskill dealer sales and service representatives.
Product Strategy
Our product strategy is in principle to release a fully redesigned version of a key model every year. In
addition, we aim to enhance the lineup of distinctive SUV and sports models and model variations. We will
also evolve SUBARUʼs “Dynamic x Solid” design identity toward a bolder direction.
With the automotive industry having entered a period of transformation, responding to technological
innovations in the areas of electrifi cation, automated driving, connected car technology, and car sharing is a
matter of urgent importance. However, since the outlook for the future is uncertain and our management
resources are limited, we cannot adopt an omnidirectional business strategy. We realize that it is essential to
chart a course forward while carefully ascertaining market trends. We will meet high customer expectations
with vehicles that only SUBARU can offer, such as electrified vehicles that go beyond conventional with
features like go-anywhere packages in addition to driving stability and safety performance.
07
Annual Report 2018
Product Strategy
New model
Existing model
Sports
Platform
Environmental
initiatives
2018
2021
2025
Global strategic SUV
Continuous launch of new models
Expansion of SUV variations
Enhance sports models incl. STI models
Enhance Subaru Global Platform
Plug-in Hybrid
Redesigned horizontally-opposed DST*
Global launch of EV
New HEV
*DST: Downsized turbo engine
Strategy for the Aerospace Business
In FYE March 2018, SUBARU completed withdrawal from the industrial products business and established a
corporate structure focused on two businesses: automotive and aerospace. In the aerospace business, as in
the automotive business, we are at the stage of enhancing the SUBARU brand. However, aerospace is a
business with a very long timescale, and the outlook until 2025 has to some extent taken shape. We do not
anticipate dramatic change or evolution and will continue efforts to shift from independence to stable
growth. We will also press ahead with verification of technologies as a part of the development of next-
generation products and implement a partnering strategy focusing on broad-based collaboration with other
companies. In addition, the automotive and aerospace businesses will utilize each otherʼs strengths and
work to compensate for their weaknesses and generate new synergies.
CSR Initiatives
We have organized CSR activities identifi ed in light of our business domains into the following six priority
areas from the perspective of what society requires from SUBARU : 1) People-oriented Car Culture, 2)
Resonance and Coexistence, 3) Peace of Mind, 4) Diversity, 5) Environment, and 6) Compliance.
Our environmental policy is to make environmental contributions throughout the entire value chain and
across the entire business in addition to improving the environmental performance of our products by
means such as boosting fuel economy and reducing CO2 emissions.
Since SUBARU is an automaker, of course our products have outsized influence on environmental
impacts across the full range of business activities in the areas of purchasing, production, logistics, sales,
products, and management. We will work to reduce total waste in society through product attributes such as
reliability, longevity, safety, and utility. Specifi cally, in addition to proceeding as planned with introductions of
plug-in hybrid vehicle (PHEV) and electric vehicle (EV), we will improve the fuel economy of our models
through measures such as further expansion of the electric vehicle lineup and introduction of a downsized
turbo engine and weight-reduction technologies.
To comply with local regulations in each market, we will utilize available development resources to
maximum effect, including collaboration through alliances, to develop an optimal product lineup for each
market that is adapted to market needs and customer preference.
*Please refer to the SUBARU corporate website for details on the STEP mid-term management vision.
WEB
STEP: the Mid-term Management Vision
https://www.subaru.co.jp/en/ir/management/plan/
Annual Report 2018
08
Message from the Chairman
Director of the Board, Chairman
Yasuyuki Yoshinaga
We will resolutely implement a corporate culture
transformation to ensure the rebirth of SUBARU as
“a company that does the right thing in the right way.”
Summary of My Tenure as President
I retired as President and CEO at the General Meeting of Shareholders held in June 2018.
Ever since becoming president in June 2011, I have thought that SUBARU, which has only a 1% global
share in the automotive industry, will be unable to survive in this harsh competitive environment if it doesnʼt
compete as only a small company can. As president, I believed that the only path to growing in a sustained
manner is to create added value that customers will find appealing and pursue uncompromising
differentiation. Rather than offering a full model lineup and doing business in all markets, we specialized and
focused our limited management resources on categories and markets in which we can leverage our
strengths. We worked to build a strong business structure by focusing on SUVs and sports models and doing
business mainly in the U.S. and other developed countries in mature stages of motorization. As a result,
many customers in North America and other markets purchased our products, global unit sales grew,
fi nancial performance improved substantially, and we were able to increase corporate value.
On the other hand, I feel that SUBARUʼs corporate strengths failed to keep up with the Companyʼs
dramatic growth, as indicated by the recent inappropriate incidents and an increase in quality issues.
09
Annual Report 2018
Objectives of Changes in the Management Structure
Four objectives prompted the complete change of management structure, including the change of CEO:
1) Rejuvenation of the management team and boosting of organizational vitality, and strengthening of a
can-do attitude; 2) Qualitative improvement of the management structure; 3) Enhancement of market
responsiveness; and 4) Enhancement of technologies and technology management.
President Nakamura has served in a succession of important posts involving groupwide management
strategy, most recently serving as chairmen and CEO of the U.S. sales and marketing subsidiary Subaru of
America for four years. He has thorough knowledge of the U.S. market, SUBARUʼs most important market,
has gained the full trust of U.S. dealers, and has a stellar reputation. Since President Nakamura and I are of
one mind with regard to SUBARUʼs management strategy and business model to date, I will entrust practical
management of the Company to him and devote myself to corporate culture reforms and compliance.
I made sure that my successor was elected through a deliberately open and fair process. At a session of
the Executive Nomination Meeting held in February 2018, the participants, including the outside directors,
discussed the matter and agreed to elect Tomomi Nakamura as SUBARUʼs next president. The decision was
announced in March 2018.
To be “a Company that does the Right Thing in the Right Way”
I sincerely apologize for the signifi cant trouble and inconvenience we have caused our customers and other
stakeholders due to the repeated improprieties in final vehicle inspections at the SUBARU Gunma
Manufacturing Division.
In April 2018, SUBARU established the “Tadashii-Kaisha” Promotion Department and Compliance Offi ce
as organizations to reform the corporate culture, one cause of the repeated improprieties. The “Tadashii-
Kaisha” Promotion Department will plan and thoroughly implement companywide activities to earn the trust
of customers and society and make SUBARU “a company that does the right thing in the right way,” execute
measures to prevent any reoccurrence of the improprieties, and work toward solving fundamental problems.
The Compliance Office will plan and implement activities that will lead to further strengthening of
companywide compliance efforts and transformation of the compliance awareness of all employees.
Toward Sustained Corporate Value Enhancement
I think that sustained corporate value enhancement at SUBARU depends on increasing added value. This is
a question of how to increase the appeal of the SUBARU brand over time. SUBARUʼs brand power has
increased substantially in recent years. However, additional effort is required to enhance corporate strengths
and further develop SUBARU into a trusted brand. Under the new management structure, everyone at
SUBARU will engage in steady, diligent activities to put the Company on a solid footing. I ask your continued
support for SUBARU in the coming years.
Reference information on improprieties relating to fi nal vehicle inspections
and fuel economy and emissions measurements
Investigative reports about the repeated improprieties that SUBARU has published to date are as follows.
For details, please see the individual news releases and reports.
1) December 19, 2017
Investigation Report and Countermeasures to Prevent Recurrence of Nonconforming Final Vehicle Inspection
Works at Gunma Manufacturing Division
https://www.subaru.co.jp/press/news-en/2017_12_19_5237/
2) April 27, 2018
Investigation Report on Measurement of Fuel Economy and Emissions During Final Vehicle Inspections at Gunma
Manufacturing Division
https://www.subaru.co.jp/press/news-en/2018_04_27_5714/
3) September 28, 2018
Results of Investigation into Improper Conduct during Final Vehicle Inspections at Gunma Manufacturing Division
https://www.subaru.co.jp/press/news-en/2018_09_28_6349/
Annual Report 2018
10
Message from the CFO
Director of the Board,
Executive Vice President and CFO
Toshiaki Okada
We will increase strategic investments and
R&D expenses to boost competitiveness
for the future, maintain an industry-leading
profi t margin, and aim for sustained growth.
A Look Back at My First Year as CFO
During the past year since I became Chief Financial Offi cer (CFO), at a time when the entire automotive
industry has entered a period of transformation, I have always made sure to appropriately disseminate
corporate information on matters such as SUBARUʼs current position and thinking, as well as our growth
opportunities and potential. I also consider it my role to serve as a point of contact between external and
internal stakeholders by appropriately feeding back to SUBARU information and opinions from outside the
Company and communicating the needs of external stakeholders.
For SUBARU, which is by no means a large automaker, to achieve sustained growth, it is essential to build
the business by focusing on a differentiation strategy and value-added strategy based on making original,
distinctive cars. To prepare for sustained growth, I will consider matters such as how SUBARU uses funds and
capital and how we allocate management resources.
11
Annual Report 2018
Business Performance in FYE March 2018
Consolidated unit sales in FYE March 2018 increased by some 2,000 units year on year and reached a record
high of 1,067,000 units, with North America, a key market, continuing to drive global sales. Consolidated net
sales increased by 2.4% to a record high of 3,405.2 billion yen as a result of factors including currency
fl uctuations and the increase in unit sales. Unit sales in North America reached a record high for the ninth
consecutive year, and global unit sales and consolidated net sales reached record highs for the sixth
consecutive year.
Consolidated operating income decreased by 7.6% to 379.4 billion yen as a result of the impact of an
increase in SG&A expenses accompanying rising interest rates in the U.S. and market conditions for raw
materials coupled with an increase in R&D expenses, despite a positive impact on profits from currency
fl uctuations. Ordinary income decreased by 3.7% to 379.9 billion yen, and net income attributable to owners
of parent decreased by 22.0% to 220.4 billion yen as a result of factors including the recording of airbag-
related losses of 81.3 billion yen as an extraordinary loss.
Outlook for FYE March 2019
We forecast continued strong sales in North America and other markets and a 3.1% year-on-year increase in
consolidated unit sales to 1.104 million units in FYE March 2019. Although we forecast an increase in unit
sales, we have incorporated into our forecast a negative impact on sales from currency fl uctuations and the
impact of a change in accounting policy (deduction of sales incentives from net sales totaling approximately
180.0 billion yen) and have planned for a 0.5% year-on-year increase* in consolidated net sales to 3,250.0
billion yen. We forecast a 20.9% decrease in operating income to 300.0 billion yen, a 19.7% decrease in
ordinary income to 305.0 billion yen, and a 0.2% decrease in net income attributable to owners of parent to
220.0 billion yen, to result from the impact of an increase in SG&A expenses accompanying rising interest
rates in the U.S. and raw materials prices, despite the projected increase in unit sales.
Although we can expect improved business performance in FYE March 2019 as a result of the
introduction of the Ascent, a 3-row SUV, and an all-new Forester following a full model change, we expect
the full-scale contribution from these models to occur in the second half and beyond. The fi rst half of the
year will also be a lean season from a product perspective, with the new-model effect of the Impreza and
Crosstrek (known as the SUBARU XV outside North America) running its course and other highly profi table
models entering the second half of their model lives. Accordingly, we forecast a diffi cult fi rst half in terms of
business performance and have planned for operating income of 110.0 billion yen in the fi rst half and 190.0
billion yen in the second half, for full-year operating income of 300.0 billion yen.
*Consolidated net sales for FYE March 2018 have been recalculated using the new accounting policy for comparison purposes.
FYE March 2018: Analysis of Increase and
Decrease in Operating Income Changes
(Consolidated)
(Billions of yen)
FYE March 2019: Analysis of Increase and
Decrease in Operating Income Changes
(Consolidated)
(Billions of yen)
Gain on
currency
exchange
32.7
410.8
-44.2
-7.7
Cost
reduction
-6.9
379.4
-5.3
Sales
volume &
mixture
and others
SG&A
expenses
and others
R&D
expenses
Sales volume &
mixture and
others
12.0
1.1
379.4
R&D expenses
-58.4
Loss on
currency
exchange
-19.4
300.0
-14.7
Cost
reduction
SG&A expenses
and others
’17/3
Operating
income
-31.4 billion yen
’18/3
Operating
income
’18/3
Operating
income
-79.4 billion yen
’19/3
Operating income
(Planned)
Annual Report 2018
12
Message from the CFO
Although business conditions continue to recover gradually in North America, a key market for SUBARU,
overall demand for automobiles has peaked, leading to intensifi cation of sales competition. We consider
incentive program management extremely important for maintaining competitiveness in such an
environment. Although there has been no major change in the fi nancing program we provide to customers,
we are maintaining a lower level of incentives per vehicle than the industry average by carefully and
meticulously managing interest rates, payment periods, and other fi nancing terms and conditions for each
model while carefully monitoring market conditions and the competitive environment. However, the impact
of increases in the interest rate on borrowings is signifi cant, and interest rates are currently trending up. We
plan to take advantage of new model introductions to curb expenses.
STEP: the New Mid-term Management Vision
In July 2018, SUBARU announced STEP, our new mid-term management vision. Although we have achieved
rapid quantitative growth during the past few years, we recognize that there are many qualitative issues.
Fundamentally improving quality, which is the foundation of customer trust, is an urgent priority,
and we have made quality enhancement initiatives the centerpiece of STEP. We will review all quality-
related processes from product planning to production, set a fi ve-year investment framework of 150.0
billion yen for improvement of total quality, and to undertake improvements including upgrading the
quality level of manufacturing plants, reinforcing quality management systems, and developing
customer service infrastructure.
Financial and Capital Strategies
The Company engages in business management with return on capital, fi nancial soundness, and shareholder
returns as the three key indicators of capital policy. Specifically, the Company has declared a policy of
providing appropriate shareholder returns while maintaining a high degree of balance between return on
equity (ROE) and the equity ratio over the medium and long term, and there is no change in this basic policy.
On that basis, in our capital control, I intend to emphasize cash. SUBARUʼs management approach is
characterized by the practice of selection and concentration, and we concentrate on developed countries,
mainly the U.S., offering a limited model lineup. We recognize that this approach entails aggressively taking
on more risk than competitors in terms of being subject to the impact of exchange rates and business
fl uctuations in the market. For this reason, to prepare against sudden changes in the business environment,
we have set a minimum level of cash reserves equivalent to two monthsʼ sales and a minimum equity ratio of
50% and will practice appropriate financial management, including shareholder returns, taking into
consideration the business environment. We have set a target of maintaining ROE of 10% and will aim for
ROE of 15% or higher.
Capital Expenditures/
Depreciation Expenses
Capital expenditures
Depreciation expenses
(Billions of yen)
200
158.5
135.7
141.4
130.0
110.7
68.5
54.9
64.8
65.0
89.8
93.0
77.0
150
100
50
0
R&D Expenses
(Billions of yen)
121.1 120.0
114.2
102.4
83.5
60.1
150
120
90
60
30
0
’14/3
’15/3
’16/3
’17/3
’18/3 ’19/3
(Planned)
’14/3
’15/3
’16/3
’17/3 ’18/3 ’19/3
(Planned)
13
Annual Report 2018
With a view to future growth, we will increase strategic investment and R&D investment for the purpose
of boosting future competitiveness. We will invest in areas including improvement of our management
foundation centered on quality and responding to transformation of the automotive industry, which is an
urgent priority. For the three-year period from FYE 2019 to FYE 2021, we plan total capital expenditures of
450.0 billion yen and R&D expenses of 400.0 billion yen. On that basis, we plan to achieve an industry-
leading profi t margin of 9.5% and will aim for an operating income ratio of 10% or higher.
Our basic policy is to ensure balanced distribution of profits to all stakeholders and to provide
continuous, stable shareholder returns, with dividend payments as the primary component of returns. The
annual dividend payment for FYE March 2018 was 144 yen per share (half-year dividend of 72 yen and year-
end dividend of 72 yen), the same as for FYE March 2017. We plan to maintain a dividend of 144 yen per
share (half-year dividend of 72 yen and year-end dividend of 72 yen) again in FYE March 2019. For this three-
year period, our policy is to make a dividend payment of 144 yen the basis of shareholder returns and
fl exibly purchase treasury stock in accordance with cash fl ow.
STEP, the new mid-term management vision, embodies our desire to improve our ability to respond to
changes in the external environment, correct distortions that have accompanied rapid growth, and cultivate
fundamental corporate strengths. We realize that a change of employee awareness is a matter of urgent
importance for SUBARU to become a company that is trusted by, and resonates with, customers. In speedily
implementing various initiatives, in my role as CFO I will observe laws and regulations and dedicate myself
to creating systems that enable SUBARU to ensure quality. This is a crucial time for SUBARU to solidify its
footing in preparation for the next leap forward. We will achieve sustained growth and meet the
expectations of our shareholders and other stakeholders by accelerating initiatives to create “a company that
does the right thing in the right way” and cultivating fundamental corporate strengths as quickly as possible.
I request your further understanding and support in the coming years.
Profi t Plan for FYE 2019–2021 (3 years)
Capital Policy
(105 yen/USD)
Net sales
10 trillion yen
Operating income
950 billion yen
Operating margin
9.5%
Net cash
Equity ratio
Two monthsʼ worth
of net sales at
minimum
50% at minimum
R&D expenses
400 billion yen (+18%)
ROE
Capital expenditures
450 billion yen (+3%)
Depreciation and
amortization
300 billion yen (+29%)
Shareholder
returns
Minimum
Target
Yearly dividend
per share
10%
15%
144 yen
Share repurchases
To conduct fl exibly
( ): Percent change from previous 3-year period (FYE 2016–2018)
Free Cash Flow/
Ratio of Shareholders’ Equity to Total Assets
Dividend per Share/
Dividend Payout Ratio
Free cash flow (Left)
Ratio of shareholders’ equity to total assets (Right)
Dividend per share (Left)
Dividend payout ratio (Right)
(Billions of yen)
400
358.6
279.1
40.540.5
46.5
51.851.8
52.8
53.8
215.6
138.8
91.2
300
200
100
0
(%)
80
60
40
20
0
(Yen)
160
120
80
40
0
144
144
144
68
53
39.439.4
20.020.0
20.320.3
25.725.7
50.150.1
(%)
80
60
40
20
0
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
Annual Report 2018
14
Messages from the CQO, CTO, and CIO
CQO (Chief Quality Offi cer)
SUBARU defi nes “Enjoyment and Peace of Mind” as the value we deliver to
customers. The foundation of this core value is quality, and we consider
quality to be one of our most fundamental responsibilities to our customers.
Quality can be broadly defi ned to include everything from product quality
to customer service quality, the quality of the day-to-day work of individual
employees, and the quality of corporate activities, and I realize that itʼs
important to steadily improve these dimensions of quality. I am determined
to play a leading role in creating a quality standard by which all Group
employees make quality the highest priority above all else.
Airbag defects and other problems that lead to recalls and service
campaigns have continued to occur, and I deeply regret that we have
caused concern and inconvenience to customers and many other
stakeholders. Although we have seen steady improvement in the results of
third-party quality assessments for the U.S. market, our relative quality
ratings in competition with other automakers have regrettably declined, and
I consider this a critical issue.
In response to these problems and issues, in new vehicle development
we aim to eliminate recalls and service campaigns by further reinforcing
milestone management at each stage of development and systematically
working to prevent any reoccurrence of past defects. Taking into account
customer usage conditions, we will make high-quality products that are easy
for customers to understand and use, and simultaneously work to minimize
vehicle downtime and increase customer satisfaction by undertaking call
center expansion, building a system for the smooth provision of
replacement parts and repair parts, and improving efficiency in service
operations.
We acknowledge that quality reforms are the top-priority issue in the
new mid-term management vision. To achieve reforms, we will review all
existing processes for achieving quality, from product planning to
production. In conducting this review, to ensure that the business units
involved in these processes do not waver in the philosophy that quality is
key, we will strengthen the authority of the CQO and rigorously reinforce
quality management systems across all product development and
manufacturing functions.
We will also invest in facilities for quality-related technology
development, in simulators and other control-related evaluation facilities,
and in facilities with modifiable temperature and atmospheric pressure
control for environmental and durability evaluation. In manufacturing,
whereas until now we have made capital expenditures mainly for the purpose
of increasing capacity, from now on we will invest heavily in renewal of aging
facilities and traceability enhancement to raise the level of quality. We will
actively invest in areas that contribute to quality improvement, including
human resources investment, and aim to be No. 1 in the kind of quality that
makes our products suitable for long-term use with peace of mind.
Senior Vice President
Atsushi Osaki
15
Annual Report 2018
CTO (Chief Technology Offi cer)
Director of the Board
Executive Vice President
Tetsuo Onuki
CIO (Chief Information Offi cer)
Representative Director of the Board
Executive Vice President
Masaki Okawara
Even in a time of industry transformation, when what people value in cars is
said to be changing, SUBARU intends to place the utmost importance on
delivering “Enjoyment and Peace of Mind.” I want to be able to provide
support for the enjoyment of driving, the enjoyment of freely traveling by
car whether in youth or old age, and the enjoyment of a car lifestyle̶in
other words, the enrichment of peopleʼs lives̶with SUBARU cars and
related services. As we continue to evolve the Subaru Global Platform over
time, major challenges are safety and environmental response. We will
further enhance all-around safety technologies and aim to eliminate fatal
accidents involving SUBARU cars by adding connected car technologies. To
comply with local environmental regulations, we will introduce electric
vehicles and hybrids and engage in tireless technological development. We
want to create and propose products that combine environmental
consideration with “Enjoyment and Peace of Mind.”
In April 2018, SUBARU established the Engineering Management
Division. For an automaker the size of SUBARU to maintain a presence in the
global market even at a time when automobiles are undergoing
transformation, I want to give the Engineering Management Division the
capability to increase the mobility of the resources of our engineering
departments so that we can speedily create and propose products and
services that are unique to SUBARU and different from those of other
automakers.
Information (and IT) connects individuals to each other and one division to
another, and I want to support improvement of management quality from an
IT perspective by activating those connections. These days, this is called
digital transformation (DX), which we define as 1) business process
transformation and 2) new business creation. To realize DX at a high level, we
are examining from various perspectives matters such as the use and
application of scattered data and the suitability of services for the specifi c
needs of SUBARUʼs customers. The development of our IT infrastructure
going forward must rest on a foundation of information security
enhancement and the creation of an IT-conscious culture with the
participation of all employees. To establish a fi rm footing, beginning this year
we will gradually realize initiatives in which we have engaged since last year.
Although there are probably various contributing factors behind the
inappropriate incidents that have occurred since last year, I consider
improvement of poor communication and insuffi cient mutual understanding
a matter of urgent importance. Creation of workplaces where people are
considerate of one another is essential for this, and we will deploy IT tools
as a means of compensating for defi ciencies in communication and mutual
understanding. I intend to continue to play a part in activities to deepen
connections with customers, enhance the SUBARU brand, and bring smiles
to the faces of customers.
Annual Report 2018
16
Financial and Non-Financial Highlights
Years ended March 31
Financial Highlights
SUBARU CORPORATION and its consolidated subsidiaries
Net Sales
(Billions of yen)
4,000
3,000
2,000
1,000
0
3,232.3 3,326.0 3,405.2
2,877.9
2,408.1
Operating Income/Operating Margin
Operating income (Left)
Operating margin (Right)
(Billions of yen)
565.6
423.0
410.8
379.4
17.517.5
326.5
13.613.6
14.714.7
12.412.4
11.111.1
600
500
400
300
200
100
0
(%)
30
25
20
15
10
5
0
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
Capital Expenditures/Depreciation Expenses
R&D Expenses
100
108
121
Exchange rate (Yen to the U.S. dollar)
108
111
Capital expenditures
Depreciation expenses
(Billions of yen)
200
150
100
50
0
158.5
141.4
135.7
110.7
68.5
54.9
64.8
65.0
89.8
77.0
(Billions of yen)
150
120
90
60
30
0
121.1
114.2
102.4
83.5
60.1
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
Non-Financial Highlights
CO2 Emissions
Waste Generation
Overseas Group companies
Domestic Group companies
SUBARU
Overseas Group companies
Domestic Group companies
SUBARU
(Tons of CO2)
800,000
600,000
587,686
614,940
657,886 675,960 691,590
(Tons)
200,000
150,000
148,154
162,893 166,856 170,589
190,924
400,000
200,000
0
100,000
50,000
0
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
*Includes scrap metal sold
17
Annual Report 2018
Interest-Bearing Debt/D/E Ratio
Interest-bearing debt (Left)
D/E ratio (Right)
(Billions of yen)
300
250
200
150
100
50
0
269.7
0.350.35
211.2
0.210.21
170.0
148.3
0.130.13
0.100.10
86.2
0.060.06
ROE/ROA
ROE
ROA
(Times)
0.6
0.5
0.4
0.3
0.2
0.1
0
(%)
40
30
20
10
0
36.9
23.6
30.4
29.3
20.7
18.8
20.2
15.3
14.6
13.4
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
*ROA = Operating income / Total assets (average at the beginning and end of the term)
Free Cash Flow/
Ratio of Shareholders’ Equity to Total Assets
Consolidated Unit Sales
Free cash flow (Left)
Ratio of shareholders’ equity to total assets (Right)
(Billions of yen)
400
300
200
100
0
358.6
279.1
51.851.8
52.852.8
46.546.5
53.853.8
215.6
40.540.5
138.8
91.2
(%)
80.0
60.0
40.0
20.0
0
(Thousand units)
1,200
900
600
300
0
1,065
1,067
911
958
825
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
*Automobile unit sales of SUBARU CORPORATION and its consolidated subsidiaries
Water Consumption
Overseas Group companies
Per unit of consolidated net sales (Right)
Domestic Group companies
SUBARU
(Thousand m3)
5,000
4,252
4,367
4,401
4,462
4,673
(Thousand m3/100 million yen)
0.30
4,000
3,000
2,000
1,000
0
0.180.18
0.150.15
0.140.14
0.130.13
0.140.14
0.24
0.18
0.12
0.06
0.00
Number of Employees
Non-consolidated
Consolidated
(Persons)
40,000
30,000
20,000
10,000
0
28,545
29,774
31,151
32,599 33,544
13,034
13,034
13,883
13,883
14,234
14,234
14,708 14,879
14,879
14,708
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
*Excluding executive offi cers, advisors and dispatches
Annual Report 2018
18
Business Overview
Automotive
Business Unit
SUBARU continues to develop cars that promise
total driving enjoyment and safety for all passengers.
The launch of the SUBARU 360 in 1958 marked SUBARUʼs start as an automaker. Ever since, we have
contributed to the development of Japanʼs automotive industry by creating a succession of distinctive
cars equipped with creative technologies such as the horizontally opposed engine and Symmetrical
All-Wheel Drive. We continue to take on new challenges in order to provide all of our customers with
“Enjoyment and Peace of Mind.” For example, we continue to evolve the EyeSight driver assist system,
have improved safety performance and driving performance by adopting the Subaru Global Platform,
our next-generation vehicle platform, and were the first Japanese automaker to use a pedestrian
protection airbag.
Consolidated Net Sales
Contribution Ratio of the
Automotive Business Unit
95.0%
Net Sales
(Billions of yen)
Operating Income
(Billions of yen)
600
543.6
3,234.9
3,152.0
3,039.4
2,699.0
2,246.6
400
400.9
397.7
361.5
309.0
200
0
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
4,000
3,000
2,000
1,000
0
Overview of FYE March 2018
Consolidated Automobile Sales by Region (Thousand units)
■ Consolidated global unit sales increased
by 0.2% year on year to 1,067,000 vehicles,
reaching a record high for the sixth
consecutive year.
■ Sales in Japan were 163,000 units.
Overseas sales were 903,000 units, and
unit sales in North America reached a
record high for the ninth consecutive year.
19
Annual Report 2018
Japan .....................163
United States ........671
Canada ....................57
Russia.........................8
Europe .....................40
Australia ..................56
China .......................27
Others .....................45
Total .......................1,067
Product Lineup
Legacy Series
Consolidated unit sales: 279,000 units
Sales regions: Japan, North America, Russia, Europe,
Australia, China, and other
Consolidated unit sales: 291,000 units
Sales regions: Japan, North America, Russia, Europe,
Australia, China, and other
Consolidated unit sales: 51,000 units
Sales regions: Japan, North America, Russia, Europe,
Australia, and other
Impreza Series
(SEDAN)
(5 Door)
Consolidated unit sales: 25,000 units
Sales regions: Japan, Europe, Australia, and other
Consolidated unit sales: 9,000 units
Sales regions: Japan, North America, Europe,
Australia, China, and other
(North America: CROSSTREK)
Consolidated unit sales: 373,000 units
Sales regions: Japan, North America, Russia, Europe,
Australia, China, and other
Consolidated unit sales: 3,000 units
Sales region: Japan
OEM Models
Consolidated unit sales: 34,000 units
Sales region: Japan
(OEM supply from Daihatsu Motor Co., Ltd.)
*For the period from April 1, 2017 to March 31, 2018
*Automobile sales of SUBARU CORPORATION and its consolidated subsidiaries
Annual Report 2018
20
Business Overview
Automotive Business Unit
The SUBARU Concept of All-Around Safety
Aiming for the highest level of peace of mind
and safety for all passengers
SUBARU pursues automobile safety performance from every perspective and is
refining and perfecting core technologies on the basis of four safety criteria:
primary safety, active safety, preventive safety, and passive safety.
Primary
Safety
Active
Safety
Preventive
Safety
Passive
Safety
Safe situation
Hazardous
situation
Accident
Collision
Spread of
damage
Preemptive
accident
avoidance
Damage
reduction
during an
accident
Primary
Safety
Basic design features for avoiding accidents
Increasing driving safety through basic design features such as
car shape and controls
Visibility design
Driving position
Interface
Active
Safety
The ultimate in driving performance for greater safety
Facilitating hazard avoidance through performance improvement
in the basic functions of a car: driving, turning, and stopping
Horizontally opposed engine
Symmetrical AWD
Preventive
Safety
Advanced technology that supports safe driving
Supporting safe driving by helping avoid collisions and reduce
damage
EyeSight
Passive
Safety
Extra precautions just in case
Minimizing damage when an accident occurs
Engine layout
Pedestrian protection airbag
Subaru Global Platform
Safety Performance
Recognized Worldwide
SUBARU has received the highest rating in the
NCAP1 conducted by the authorities in Japan,
the U.S., Australia, and other countries, as well
as in the safety performance assessment
conducted by the IIHS2 in the U.S.3
In the IIHS safety performance assessment,
the Impreza, Crosstrek, Legacy, Outback, and
WRX (models equipped with EyeSight and
Steering Responsive Headlights) received the
2018 Top Safety Pick Plus (TSP+) rating. The
2018 TSP/TSP+ awards only apply to the North
America models.
1 NCAP: New Car Assessment Program
2 IIHS: Insurance Institute for Highway Safety
3 For ratings details, please refer to rating agency websites.
21
Annual Report 2018
Europe
Euro NCAP
5★
Japan
U.S.A.
JNCAP
5★
JNCAP
ASV++
IIHS
TSP+ or TSP
U.S.A.
Australia
ANCAP
5★
US-NCAP
5★
JNCAP ASV++ rated models: Levorg and WRX (models equipped with EyeSight) in 2017
JNCAP 5-star rated models: Impreza and SUBARU XV in 2016
2018 IIHS TSP rated models: 2018 Forester (models equipped with EyeSight and Steering
Responsive Headlights)
2018 IIHS TSP+ rated models: 2018 Impreza, Crosstrek, Legacy, Outback, and WRX
(models equipped with EyeSight and Steering Responsive Headlights)
US-NCAP 5-star rated models: 2018 Impreza, Crosstrek, Legacy, Outback, and Forester
Euro NCAP 5-star rated models: Impreza and SUBARU XV in 2017
ANCAP 5-star rated model: SUBARU XV in 2017
SUBARU Core Technologies
Horizontally-Opposed Engine (Boxer engine)
Compact, low center of gravity
The horizontally opposed engine has pistons arranged symmetrically to the left
and right of the crankshaft. Since the opposed pistons mutually cancel out
engine vibrations, the engine can rotate smoothly, which reduces vibrations
conveyed to the vehicle interior. The engineʼs low height and compact design
contribute to low vehicle center of gravity. The stable attitude provides a high
sense of security during driving.
Symmetrical All-Wheel Drive (AWD)
Superior overall weight distribution
The combination of the low center of gravity provided by the horizontally
opposed engine and superior longitudinal-transverse weight balance achieved
by placing the transmission near the center of the vehicle maximizes all-wheel
drive capability and delivers superb driving performance in various conditions.
SUBARU has been committed to Symmetrical AWD as a core technology that
drivers can depend on in every situation from day-to-day town use to high-
speed highway driving.
Subaru Global Platform
A next-generation vehicle platform designed
with the future in mind, looking ahead to 2025
SUBARU is sequentially introducing the Subaru Global Platform, starting with
the all-new Impreza launched in October 2016. The new vehicle platform
substantially increases body and chassis rigidity and further lowers vehicle
center of gravity, raising the level of active safety and passive safety and
delivering responsive handling performance and a comfortable ride with
reduced unpleasant vibration and noise.
EyeSight Driver Assist System
Stereo cameras for advanced object
recognition capabilities
The use of two cameras positioned to the left and right, like human eyes,
contributes to preventive safety by helping avoid accidents, reduce impact, and
alleviate driver burden by enabling three-dimensional recognition of cars,
pedestrians, and other objects in front of the vehicle and accurate recognition of
the distance, shape, and speed of movement of these objects. SUBARU began
development of a driver assist system using stereo cameras in 1989. Application of
research results and experience accumulated over many years since then has
culminated in EyeSight, a system that anyone can use with peace of mind. In 2017,
we introduced EyeSight Touring Assist, which dramatically reduces driver fatigue by
automatically assisting accelerator, brake, and steering operation at a wide range
of speeds from 0 to approximately 120 km/h for expressway driving.
SUBARU will continue to work to realize an accident-free future.
SUBARU Boxer
Conventional In-Line Engine
Symmetrical All-Wheel Drive (AWD)
Subaru Global Platform
Stereo cameras
Stereo camera recognition image
Annual Report 2018
22
Business Overview
A New 3-Row SUV Developed Exclusively
for the North American Market
Debut of the all-new
ASCENT
The ASCENT is a crossover SUV newly developed for family users who require a 3-row SUV not available in
the previous lineup. It forms part of the plan to achieve sustained growth in North America, SUBARU’s most
important market. Designed for families who want to get the most out of their active lives, the ASCENT
delivers the enjoyment of being able to go anywhere with peace of mind.
Comfortable cabin environment realized by a package design that gives all passengers a pleasant ride experience in
any seat, ample interior features, and vibration noise suppression made possible by the Subaru Global Platform’s
increased body rigidity
Standard EyeSight Driver Assist Technology and pursuit of top-of-class safety performance
Powered by an all-new 2.4-liter four-cylinder Boxer direct fuel injection turbo engine, offering drivability and
fuel economy equal to or better than that of six-cylinder engines
Standard SUBARU Symmetrical All-Wheel Drive and X-Mode offer the optimal blend of drivability and SUV capability
To be built in the U.S. with start of sales scheduled for early summer 2018
23
Annual Report 2018
The Head of Development Discusses his Vision of the ASCENT
Uncompromising Attention to Detail in a Vehicle Designed for North America
Background to the Birth of the ASCENT
SUBARUʼs vehicle lineup for North America consists mainly of compact to mid-size
SUVs. There are no vehicles that families with more than three children can continue
to drive, and some customers switch to vehicles of other automakers. Development
of the ASCENT, a crossover SUV exclusively for North America, began in response to
strong requests from dealers in North America who argued that a 3-row SUV is
absolutely necessary for customers to continue to drive SUBARU vehicles throughout
their life.
Uncompromising Attention to the Third-row Seats and Comfort
Ordinarily, the third row of seats is cramped, the air conditioning doesnʼt reach the
passengers, visibility is poor, and itʼs diffi cult to converse with passengers in the second
row. We aimed to eliminate the disadvantages of what is derisively called the “penalty
box” and instead create third-row seats that would actually make children enjoy riding
there. We had North American dealer employees ride in full-size mockups and went
through a repeated process of trial and error based on their impressions and opinions.
Our highest priority in development was to uncompromisingly create a comfortable
cabin space in each row. Of course, we also included ample interior features conceived
from the perspective of families and children to ensure that every member of the
family enjoys the ride. In addition, in planning the interior features, we set an objective
of not giving people a reason for rejection on the grounds of unavailability of a
particular feature offered by other automakers.
Project General Manager
Product & Portfolio Planning Division*
Yasunori Kumagai
Uncompromising Attention to Driving Performance
Although 3.5-liter six-cylinder engines are the norm in this class for other automakers, we newly developed a 2.4-liter four
cylinder downsized turbocharged direct-injection boxer engine to meet recent environmental requirements and realize
top-of-class fuel efficiency. To make the ASCENT suitable for daily family use, we use an engine that runs on budget-
friendly regular gasoline. We dispelled the conventional image of a four-cylinder engine, giving the engine powerful
driving performance in no way inferior to competitorsʼ six-cylinder engines in freeway merging and high-speed passing
situations. To the contrary, I think that the end result is a vehicle that will enable customers to personally experience the
high-RPM boost and exhilarating driving performance distinctive to a turbocharged engine.
Uncompromising Attention to Safety
Passive safety for third-row passengers was a focus of uncompromising attention from the very beginning of development.
The ASCENT is vastly superior to vehicles of other automakers with respect to the extent of head injuries and integrity of
passenger survival space in a rear-end collision. Committed to protecting the rearmost passengers, we designed a thick
rear frame and at the early stage of development created a structure capable of absorbing impact. While the ASCENT has
of course successfully passed the assessments of third-party ratings organizations as proof of safety, third-row safety is not
included in those assessments. Even so, we are fully committed to protecting drivers and all passengers in the real world,
beyond what tests demand. Thatʼs the SUBARU safety concept.
Since the ASCENT is for family use, we focused on quiet and smooth ride comfort, and throughout development boosted
our objectives in these areas several times. We upgraded our objectives and embraced the challenge of outstripping other
automakers when competitors increased the performance of their vehicles during the ASCENTʼs prototype stage and at
the latter stages of development. We have collaborated time and again with employees of dealers in North America and
SIA to put the fi nishing touches on a car that dealers and makers would want for themselves. It was the desire of the entire
development team to create a vehicle that customers will be truly glad they purchased and that others will recognize as a
high-quality vehicle and wise purchase.
*As of September 30, 2018
Annual Report 2018
24
Business Overview
Aerospace Company
Leveraging tradition and innovative technologies to
develop and produce a wide variety of aircraft.
SUBARUʼs roots trace to 1917 and Aircraft Research Laboratory, later to become
Nakajima Aircraft. The Aerospace Company, which has inherited Nakajima
Aircraftʼs manufacturing technologies and spirit, leads Japanʼs aerospace
industry and develops and produces a wide variety of aircraft.
In the defense program, we develop, manufacture, maintain, repair, and
provide technical support for products such as the UH-1J multipurpose
helicopter used by the Japan Ground Self-Defense Force for disaster relief and
other purposes, the T-5 Maritime Self-Defense Force trainer, unmanned aerial
vehicles (more than 15 models developed over a half century), and flight
simulators. In the commercial program, we participate in many international joint
development projects for Boeing. We are responsible for the development and
manufacturing of the center wing box as well as wing-to-body fairings and the
integration of the center wing box with the main landing gear for the 777X,
Boeingʼs newest large passenger airliner, and other Boeing aircraft. In addition,
taking advantage of an alliance with Bell Helicopter Textron, we are jointly
developing the SUBARU BELL 412EPX.
Boeing 777X
By further refi ning our technologies through involvement in a wide variety of
aircraft programs, we will continue to take on additional challenges for growing
into an aircraft manufacturer with a global presence.
SUBARU BELL 412EPX
This will become the basis for the UH-X,
which is a new multipurpose helicopter for
the Japan Ground Self-Defense Force.
Consolidated Net Sales
Contribution Ratio of the
Aerospace Company
4.2%
25
Annual Report 2018
Net Sales
(Billions of yen)
Operating Income
(Billions of yen)
152.8
142.8
138.8
142.2
124.4
200
100
100
50
0
18.9
18.2
14.1
12.3
9.1
20
15
10
5
0
’14/3
’15/3
’16/3
’17/3
’18/3
’14/3
’15/3
’16/3
’17/3
’18/3
Overview of Center Wing Box and
SUBARUʼs Technology
SUBARUʼs advanced technological capabilities
continue to support the development and
production of wings that have proven their worth
in the worldʼs skies for more than forty years.
Since first participating in Boeing passenger program in 1973, we have been
involved in development and production as a key partner of Boeing for more
than forty years. We manufacture the center wing box, the critical aircraft section
where the right and left wings are attached to the forward and aft fuselage
sections. Since the center wing box contains the fuel, they must have high
mechanical strength and high fl uid tightness. For these reasons, great accuracy
and advanced assembly technologies are required for its manufacture, and
SUBARU is one of the few companies capable of making them. The Handa Plant,
where center wing boxes are manufactured, is a global-level production center
that produces these parts for the new Boeing 777X as well as for the 777 large
airliner, the 787 mid-size airliner, the Ministry of Defenseʼs P-1 maritime patrol
aircraft, and the C-2 transport aircraft.
SUBARUʼs advanced technological capabilities are recognized worldwide.
For example, we also cooperate in A380 super jumbo airliner program with
Airbus. We engage in development on the “Drop test for Simplifi ed Evaluation
of Non-symmetrically Distributed sonic boom” Project (D-SEND) together with
Japan Aerospace Exploration Agency (JAXA).
A center wing box (Handa Plant)
President
Aerospace Company
Shoichiro Tozuka
Message from the Company President
The Aerospace Company will contribute to the
enhancement of the SUBARU brand.
We are a start-to-fi nish aircraft builder that is capable of the complete development
and manufacturing of aircraft fuselages, from materials development to quality
assurance, including fl ight testing. Flight safety is an important factor for aircraft. And
for many years we have fostered a culture in which quality and safety are recognized as
inextricably linked and uncompromisingly pursued. This total safety concept applied to
aircraft, from materials development to quality assurance, including fl ight testing, is at
the core of SUBARUʼs DNA.
The Aerospace Company currently faces a major inflection point. A change of
mainstay production models is underway at Boeing, with production of the Boeing 777
decreasing, due to development of the 777X, and the production rate of the 787
increased to 14 shipsets per month in its stead. At the same time, we have entered the
design and production phase of new business activities that will support the future
growth of the Aerospace Company, such as 777X center wing box, the SUBARU BELL
412EPX and other projects. So our engineering load and facilities investments have
peaked. Also, although continued growth in global air passenger demand is forecast,
price competition for fuselages is intensifying.
We will continue to steadily and reliably play a role in enhancing the SUBARU
brand by further honing our technological strengths in areas including wing design
and manufacturing.
Annual Report 2018
26
History
History of the SUBARU Group
SUBARU, which can trace some of its roots to Aircraft Research Laboratory,
has continuously nurtured highly creative technologies and increased corporate value
by pursuing business alliances to respond to major changes in the times.
Here we outline the history of the SUBARU Group to date.
1917
Establishment of Aircraft Research Laboratory
1968
Establishment of Subaru of America, Inc. (SOA)
1931
Establishment of Nakajima Aircraft Co., Ltd.
1968
Dissolution of the business alliance with Isuzu Motors Ltd.
1945
Change of company name from
Nakajima Aircraft to Fuji Sangyo
1968
Signing of a business alliance agreement with
Nissan Motor Co., Ltd.
1946 Production of the
fi rst Rabbit Scooter
1968
Start of exports of Robin engines for
snowmobiles to Polaris (USA)
1969
Start of operation of the Yajima Plant
1953
Establishment of Fuji Heavy Industries Ltd.
Start of aircraft production and automobile development
1960 Opening of the Gunma Main Plant
1960
Listing of shares on the Tokyo Stock Exchange
1972
Release of the Leone 4WD Estate Van,
the world’s fi rst mass-production 4WD passenger vehicle
1978
Conclusion of a 767 business agreement with Boeing
1983
Start of full-scale operation of the Oizumi Plant
1987
Release of the Justy model equipped with the world’s
fi rst electro-continuously variable transmission (ECVT)
1966
Signing of a business alliance agreement with
Isuzu Motors Ltd.
1987
Establishment of Subaru-Isuzu Automotive, Inc. (SIA)
in the U.S. in a joint venture with Isuzu Motors Ltd.
SUBARU Models
through the Years
1966
1972
1984
1958
1969
1977
1985
SUBARU 1000
four-door sedan released
Rex released
Justy released
SUBARU 360 released
R-2 released
Brat released
Alcyone released
1961
1971
1983
1989
SUBARU
Sambar truck released
27
Annual Report 2018
Leone coupe released
Domingo released
Legacy series released
Origin of the SUBARU Name and Logo
“SUBARU” is Japanese for the Pleiades star cluster in the
constellation Taurus. These stars are also known as “six-
star group.” The name refl ects the fact that Fuji Heavy
Industries was formed from capital contributions from
fi ve companies that sprang from Nakajima Aircraft.
1989
Establishment of Subaru Canada, Inc. (SCI)
1989
Completion of Subaru Research & Testing Center (SKC)
1990
Subaru of America (SOA) made a wholly owned subsidiary
2005
Dissolution of the alliance with GM, agreement to enter
into a business alliance with Toyota Motor Corporation
2007
Start of production of Toyota cars (Camry) at SIA
1991
Participation in the Boeing 777 program
1993
Start of operation of the Handa Plant
1999
Capital and business alliance with
General Motors Corporation (GM) (USA)
1999
Business alliance with Suzuki Motor Corporation
2000
2002
2003
2003
2005
Dissolution of the business alliance with
Nissan Motor Co., Ltd.
Dissolution of the SIA joint venture with Isuzu and formal
signing of a contract production agreement
The Legacy wins the 2003–2004
Car of the Year Japan award
Subaru of Indiana Automotive, Inc. (SIA)
made a wholly owned subsidiary
Participation in the Boeing 787 program
Delivery of main wings for next-generation transport
aircraft and next-generation fi xed-wing patrol aircraft
2012
2012
2014
2016
Start of knockdown production of the
SUBARU XV in Malaysia
Termination of production of mini-vehicles and
shift to marketing on an OEM basis
Signing of an agreement to participate in a project to
develop and mass produce the Boeing 777X
Termination of contract production of the
Toyota Camry at SIA
Transfer of production of Impreza vehicles for
North America to SIA
2016
All-new Impreza Sport/GR wins the 2016–2017
Car of the Year Japan award
2017
Change of company name to SUBARU CORPORATION
2017
Termination of production and sales of
SUBARU general-purpose engines and generators
1992
1998
2008
2014
Vivio released
Pleo released
Exiga released
Levorg released
1992
2003
2012
2014
Impreza series released
Outback released
SUBARU BRZ released
WRX released
1997
2005
2012
8
2018
Forester released
B9 Tribeca released
SUBARU XV released
Ascent released
Annual Report 2018
28
Directors, Auditors, and Executive Offi cers
(As of October 1, 2018)
Directors of the Board
Director of the Board
Chairman
Yasuyuki Yoshinaga
“Tadashii-Kaisha”
Promotion Dept.,
Compliance Offi ce, Quality
Representative
Director of the Board
President
CEO (Chief Executive Offi cer)
Tomomi Nakamura
Aerospace Company
Representative
Director of the Board
Executive Vice President
CIO (Chief Information Offi cer)
Masaki Okawara
IT Strategy Div.,
Manufacturing
Director of the Board
Executive Vice President
CFO (Chief Financial Offi cer)
Toshiaki Okada
Corporate Planning Dept.,
Secretarial Offi ce,
Finance & Accounting Dept.,
Human Resources Dept.,
“Tadashii-Kaisha” Promotion Dept.,
Compliance Offi ce,
SUBARU Next Story Promotion Offi ce
Director of the Board
Executive Vice President
Yoichi Kato
External Relations Dept.,
General Administration Dept.,
CSR & Environment Dept.,
Group Company Management Dept.,
Legal Dept., Internal Audit Dept.
Director of the Board
Executive Vice President
CTO (Chief Technology Offi cer)
Tetsuo Onuki
Engineering Management Div.,
Engineering Div. 1,
Engineering Div. 2,
Intellectual Property Dept.
Outside Director
Yoshinori Komamura
Outside Director
Shigehiro Aoyama
Auditors
Standing Corporate Auditor
Akira Mabuchi
Standing Corporate Auditor
Shuzo Haimoto
Outside Corporate Auditor
Shinichi Mita
Outside Corporate Auditor
Yasuyuki Abe
29
Annual Report 2018
Executive Offi cers
Title
Name
Areas of Responsibility
Executive Vice President
Katsuyuki Mizuma
Overseas Sales & Marketing Div. 1,
Overseas Sales & Marketing Div. 2
Senior Vice President
Hideaki Matsuki
Parts & Accessories Div.
Senior Vice President
Hiromi Tsutsumi
Corporate Communications Dept., Human Resources Dept.
Senior Vice President
Shoichiro Tozuka
Aerospace Company
Senior Vice President
Toshiaki Tamegai
Manufacturing Div.
Senior Vice President
Takuji Dai
Product & Portfolio Planning Div.
Senior Vice President
Fumiaki Hayata
Corporate Planning Dept.
Senior Vice President
Atsushi Osaki
CQO (Chief Quality Offi cer), Quality Assurance Div.
Senior Vice President
Tatsuro Kobayashi
Purchasing Div.
Vice President
Hiroki Kurihara
Customer Service Div.
Vice President
Katsuo Saito
Business Planning Dept., General Administration Dept.,
CSR & Environment Dept., Group Company Management Dept.
Vice President
Yasuhiro Hamanaka
Aerospace Company
Vice President
Eiji Ogino
SIA1
Vice President
Yasushi Nagae
Quality Assurance Div., Customer Service Div.
Vice President
Jinya Shoji
Overseas Sales & Marketing Div. 1, SCI 2, NASI 3
Vice President
Hiromi Tamo
Engineering Management Div., Technical Research Center
Vice President
Yoichi Sato
Japan Sales & Marketing Div.
Vice President
Takeshi Seiyama
SIA1
Vice President
Osamu Eriguchi
Engineering Div. 2
Vice President
Tomoaki Emori
Global Marketing Div.
Vice President
Tatsuya Okuno
Engineering Div. 1
Vice President
Tamotsu Inui
Cost Planning & Management Div.
1 Subaru of Indiana Automotive, Inc.
2 Subaru Canada, Inc.
3 North American Subaru, Inc.
Annual Report 2018
30
Corporate Governance
Basic Policy on Corporate Governance
Based on the corporate philosophy, SUBARU aspires to be a compelling company with a strong market presence. The
enhancement of corporate governance is one of the managementʼs top priorities as SUBARU works to gain the
satisfaction and trust of all its stakeholders by achieving sustainable growth and improving its corporate value in the
medium to long term based on the “Customer First” principle.
SUBARU clearly separates the function of decision making and the oversight of corporate management from that of the
execution of business operations and aims to realize effective corporate management by expediting decision making.
SUBARU ensures proper decision making and the oversight of corporate management and the execution of business
operations as well as enhances compliance and its risk management system through the monitoring of its management
and operations and advice provided by outside offi cers.
SUBARU implements proper and timely disclosure of information in order to improve the transparency of management.
Corporate Philosophy
1. We strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the
highest level of quality and customer satisfaction.
2. We aim to continuously promote harmony between people, society, and the environment while contributing to the
prosperity of society.
3. We look to the future with a global perspective and aim to foster a vibrant, progressive company.
SUBARU has instituted the Corporate Governance Guidelines with the objective of clearly defining its basic policy on
corporate governance, governance framework, and operating policy.
WEB
Corporate Governance Guidelines and Corporate Governance Report
https://www.subaru.co.jp/en/csr/governance.html
*We plan to revise the guidelines and report by December 31, 2018 in light of the content of the June 2018 revisions to Japanʼs Corporate Governance Code.
Management Organization
The Company has chosen to be a company with a board of corporate auditors as its corporate governance structure, and
the Board of Directors decides and supervises, and the Board of Corporate Auditors audits, the execution of important
business. The Board of Directors is composed of eight directors, two of whom are highly independent outside directors to
further strengthen governance. The Board of Corporate Auditors is composed of four corporate auditors, two of whom are
outside corporate auditors to provide objective oversight of management.
System of Corporate Governance
Election and
dismissal
Collaboration
Reporting
Collaboration
Auditing
s
r
o
t
i
d
u
A
g
n
i
t
n
u
o
c
c
A
General Meeting of Shareholders
Election and dismissal
Election and dismissal
Board of Corporate Auditors: 4
Corporate auditors: 2
Outside corporate auditors: 2
Auditing
Information
exchange with
outside offi cers
Board of Directors: 8
Executive Nomination Meeting*
Directors: 6
Executive Compensation Meeting*
Outside directors: 2
Decision making
Submission
and reporting
* The Executive Nomination Meeting and Executive
Compensation Meeting consist of the representative
directors of the board, director in charge of the
Secretariat Offi ce, and outside directors.
Collaboration
Internal Audit
Department
Reporting
Reporting
President
Executive Management Board Meeting
Auditing
Instructions and oversight
Reporting
Election and
dismissal
Vice
Presidents
Shared Corporate Operations Departments at HQ
SUBARU Automobiles Division
Executive Meeting
Aerospace Company
Executive Meeting
Group companies
Submission and
reporting of important
matters
Policy instructions
Approval of plans, etc.
Plan proposal
reports, etc.
Committees
CSR Committee
Compliance Committee
Quality Improvement Committee
Central Safety and Health Committee
Environmental Committee
Social Contribution Committee
Corporate Governance Planning
Committee
etc.
i
d
n
a
g
n
k
a
m
n
o
i
s
i
c
e
D
s
n
o
i
t
c
n
u
f
t
h
g
i
s
r
e
v
o
s
n
o
i
t
a
r
e
p
o
s
s
e
n
i
s
u
B
n
o
i
t
c
n
u
f
n
o
i
t
u
c
e
x
e
31
Annual Report 2018
With regard to the business operation system, the Company has established the Executive Management Board
Meeting as a preliminary consultation body to conduct deliberations on companywide management strategies and the
execution of important business before their presentation at the Board of Directorsʼ Meeting. In addition, the Company
has adopted a vice president system and established the Executive Board Meeting as the decision-making body of each
business department, and converted the Aerospace division into an internal company, in order to clarify responsibilities
and accelerate the execution of business operations.
The Company currently has three special advisors, none of whom is a retired representative director of the board and
president or CEO. The principle role of special advisors is to make themselves available on a regular basis to provide
business advice upon request. The special advisors do not participate in meetings and are not involved in management. In
principle, the term of offi ce of special advisors is one year.
SUBARU has abolished the Senior Advisor System.
Development of Internal Control Systems
The Company has adopted by resolution of the Board of Directors a basic policy on development of a system to ensure
that execution of duties by directors complies with laws and regulations and the Articles of Incorporation in accordance
with the Companies Act and the Ordinance for Enforcement of the Companies Act as well as other systems stipulated by
ordinance of the Ministry of Justice as necessary to ensure the properness of operations of a stock company and a
corporate group consisting of the stock company and its subsidiaries. SUBARU occasionally plans, develops, and applies
revisions to this basic policy.
Internal Audits and Auditing by Corporate Auditors
SUBARU has established the Audit Department as an internal auditing organization and conducts internal audits of
business execution at SUBARU and its domestic and overseas Group companies. At the beginning of the fi scal year, the
Audit Department prepares an internal audit plan for the fi scal year that takes into consideration the internal control status
of the Group as a whole and systematically implements the plan. The Department prepares and distributes to the directors,
corporate auditors, and concerned parties audit reports on the results of internal audits and reports quarterly at the
Executive Management Board Meeting.
SUBARUʼs corporate auditors attend meetings of the Board of Directors and other important meetings, inspect
business sites and subsidiaries, interview members of the Audit Department, and audit the execution of duties by the
directors and others in accordance with the audit policy and audit plan established by the Board of Corporate Auditors.
The Audit Department and corporate auditors work to deepen collaboration and strengthen the auditing function
through monthly internal audit report meetings held by the Audit Department and quarterly dialogues about internal
control. The Audit Department and corporate auditors endeavor to strengthen the auditing function through quarterly
information sharing with the accounting auditors.
Evaluation of Internal Control System for Financial Reporting
An evaluation of the internal control system related to fi nancial reporting in connection with the internal control reporting
system based on Japanʼs Financial Instruments and Exchange Act is conducted using the fi nal date of the fi scal year of the
consolidated fi nancial statements as the reference date. The evaluation conforms to the standards for evaluation of internal
control related to fi nancial reporting that are generally accepted to be fair and reasonable.
The Chief Executive Offi cer (CEO) and the Chief Financial Offi cer (CFO) evaluated the status of the development of the
internal control system related to fi nancial reporting as of March 31, 2018 and affi rmed that it has been established properly
and functions effectively and issued an internal control report audited by the Accounting Auditors to that effect.
Policy on Appointing Senior Management and
Nominating Candidates for Director and Corporate Auditor
The Board of Directors, when nominating candidates for directors and corporate auditors and appointing vice presidents,
nominates persons with extensive experience, high levels of ability and insight, and advanced expertise commensurate
with a position as a director, corporate auditor, or vice president within the Company in order to contribute to achieving
the Companyʼs corporate philosophy and effective corporate governance, as well as sustainable growth and improvement
in corporate value in the medium and long term.
The Board of Directors appoints two or more independent outside directors from the viewpoint of giving consideration
to diversity, etc., within the Board of Directors, and improving the transparency of management and shareholder value
through independent oversight of management.
Annual Report 2018
32
Corporate Governance
Reasons for Appointing the Outside Offi cers and Status of Principal Activities
Outside
Directors
Independent
Offi cer Status 1
Reasons for Appointing
Meeting Attendance
Board of Directors
Signifi cant Concurrent
Positions 2
Yoshinori
Komamura
○
Shigehiro
Aoyama
○
Mr. Yoshinori Komamura has served three years as an independent outside director
of the Company as of the conclusion of the 87th Ordinary General Meeting of
Shareholders. He has drawn on his career in management as a representative director
of Komatsu Ltd. to provide valuable advice on the management of the Company
based on his abundant experience and extensive knowledge as a business manager
and his deep insight into corporate social responsibility. Therefore, the Company has
appointed Mr. Komamura with the expectation that he will contribute to maintaining
and improving management transparency and soundness and strengthening
corporate governance by continuing to provide advice on all aspects of the
Companyʼs management from an independent standpoint as an outside director.
Mr. Shigehiro Aoyama has served two years as an independent outside director
of the Company as of the conclusion of the 87th Ordinary General Meeting of
Shareholders. He has drawn on his career in management as a representative
director of Suntory Holdings Limited to provide valuable advice on the
management of the Company based on his abundant experience and extensive
knowledge as a business manager and his deep insight into corporate social
responsibility. Therefore, the Company has appointed Mr. Aoyama with the
expectation that he will contribute to maintaining and improving management
transparency and soundness and strengthening corporate governance by
continuing to provide advice on all aspects of the Companyʼs management from
an independent standpoint as an outside director.
Attended 17 of 17
meetings
Adviser, Komatsu Ltd.
Member of the Board,
Institute for Strategic
Leadership (ISL)
Attended 17 of 17
meetings
Supreme Advisor, Suntory
Holdings Limited
External Director, Takamatsu
Construction Group Co., Ltd.
President, The Distribution
Economics Institute of Japan
Director, Japan Marketing
Association
Outside
Corporate
Auditors
Independent
Offi cer Status 1
Reasons for Appointing
Shinichi
Mita
Yasuyuki
Abe
○
○
Mr. Shinichi Mita has served three years as an independent outside corporate
auditor of the Company as of the conclusion of the 87th Ordinary General
Meeting of Shareholders. The Company has appointed him in the belief that he is
well qualified as an outside corporate auditor since he has management
experience and knowledge in both oversight and business execution, and
particularly extensive experience and insight into accounting and finance in
corporate activities, gained as a director and executive offi cer of Kao Corporation.
Mr. Yasuyuki Abe has served two years as an independent outside corporate
auditor of the Company as of the conclusion of the 87th Ordinary General
Meeting of Shareholders. The Company has appointed him in the belief that he
is well qualifi ed as an outside corporate auditor since he has a management
career in both oversight and business execution and abundant experience and
extensive knowledge as a business manager gained as a senior managing
executive offi cer and member of the board of Sumitomo Corporation.
Meeting Attendance
Board of
Directors
Board of
Corporate
Auditors
Attended
17 of 17
meetings
Attended
12 of 12
meetings
Attended
15 of 17
meetings
Attended
11 of 12
meetings
Signifi cant Concurrent
Positions 2
Adviser, Mizuho Capital Partners
Co., Ltd.
Member of the Board,
Japan Association for
Chief Financial Offi cers (JACFO)
Advisor, Sumitomo Corporation
Director of the Board (External),
Chairman of the Board,
JVC KENWOOD Corporation
Advisor, ORANGE AND
PARTNERS CO., LTD.
Inappropriate practices, such as the performance of fi nal vehicle inspections by persons not certifi ed as fi nal inspectors, inappropriate conduct in
the form of alteration of measurement data at the time of fuel economy and emissions sampling in the fi nal vehicle inspection process, and
inappropriate measurement procedures by which vehicle fuel economy and emissions measurements were treated as valid measurements despite
trace errors and humidity errors have been identifi ed at the SUBARU Gunma Manufacturing Division. Although the outside directors and outside
corporate auditors were not aware of these facts before they came to light, they regularly offer opinions about the importance of compliance and
internal control based on their extensive experience and keen insights and, since the time these facts came to light, have discharged their offi cial
responsibilities by receiving reports on and ascertaining the status of progress with investigations into the facts, responding to demands from the
Ministry of Land, Infrastructure, Transport and Tourism in a timely and appropriate manner, striving to further strengthen and inculcate compliance,
and calling for appropriate measures to prevent any reoccurrence of such issues.
1 Outside directors and outside corporate auditors unlikely to have confl icts of interest with general shareholders as stipulated by the Tokyo Stock Exchange
2 As of March 31, 2018
Executive Nomination Meeting
To ensure fairness and transparency of decisions on executive appointments, the Executive Nomination Meeting
deliberates nominations of candidates for director and corporate auditor and appointments of vice presidents and submits
reports to the Board of Directors on nomination proposals unanimously approved by its members. Nominations are
decided by resolution of the Board of Directors. Explanations of matters such as the candidateʼs background, the status of
concurrent positions, insight, and expected roles at the Company are provided for each nomination and appointment.
Approval of the Board of Corporate Auditors is obtained for nominations of candidates for corporate auditor.
The Executive Nomination Meeting consists of the representative directors, the director in charge of the Secretariat
Offi ce, and outside directors and is chaired by the representative director of the Board and chairman (the representative
director of the Board and President if the position of representative director of the Board and chairman is vacant or an
accident has occurred).
The Executive Nomination Meeting was convened twice in FYE 2018 and submitted reports mainly on the executive
structure and appointments, the division of duties of executives, and the appointment of representatives of major subsidiaries.
33
Annual Report 2018
Policy for Determining the Amount of Compensation for Directors and the Calculation Method
Compensation, etc., of directors is determined in view of the following items.
Compensation, etc., is at a level commensurate with the roles and responsibilities of directors and is appropriate, fair,
and balanced.
The compensation structure is determined by giving consideration to providing motivation for sustained improvement in
corporate performance and corporate value and securing talented personnel.
By a resolution passed at the 85th Ordinary General Meeting of Shareholders, held on June 28, 2016, the maximum
total amount of annual compensation, etc., for directors is 1.2 billion yen (including 200 million yen for outside directors),
and the Executive Compensation Meeting determines compensation within that limit by delegation of the Board of
Directors. The specifi c composition of compensation, etc., is as described below. The total amount of compensation and
level of each compensation type is set according to job responsibilities and status as inside or outside director utilizing
survey data from specialized outside agencies, etc. The maximum total amount of monetary compensation related to long-
term incentives is 200 million yen per year.
1) Basic compensation : a fixed portion, with the specific amount determined based on job position, taking into
consideration the business environment and other factors
2) Short-term performance-linked compensation: a performance-linked portion, with the specific amount determined
based on consolidated ordinary income for the current fi scal year, taking into consideration improvement in ROE and
the shareholdersʼ equity ratio, personnel development, and the business environment
3) Long-term incentives: compensation to grant restricted stock for the purpose of providing an incentive for sustained
improvement of the Companyʼs corporate value and further value sharing with the shareholders
In view of the role of outside directors in management monitoring and oversight from an independent standpoint, the
Company does not provide short-term performance-linked compensation or long-term incentives to outside directors.
By a resolution passed at the 75th Ordinary General Meeting of Shareholders, held on June 27, 2006, the maximum
total amount of annual compensation, etc., for corporate auditors is 100 million yen. An amount determined through
discussion among the corporate auditors based on position, taking into consideration the business environment and other
factors, is paid as basic compensation for corporate auditors.
Total Amount of Compensation for Directors and Corporate Auditors by Type
Classifi cation
Number
Basic compensation
(paid in fi xed monthly
installments)
Total compensation (millions of yen)
Performance-linked compensation
Short-term performance-linked
compensation
Long-term
incentives
Directors (excluding outside directors)
Corporate auditors (excluding outside corporate auditors)
Outside executive offi cers
Total
8
2
4
14
298
56
46
400
151
ー
ー
151
37
̶
̶
37
486
56
46
588
Note: The above table includes two directors who resigned before the last day of the fi scal year under review. At the end of the fi scal year under review, there
were 8 directors (including 2 outside directors) and 4 corporate auditors (including 2 outside corporate auditors).
Executive Compensation Meeting
The Executive Compensation Meeting determines the compensation of directors and vice presidents, while taking into
consideration factors such as the compensation levels of appropriately comparable other companies, the compensation of the
Companyʼs employees, the social situation, and the performance evaluation of vice presidents. The Executive Compensation
Meeting consists of the representative directors of the board, the director in charge of the Secretariat Offi ce, and outside
directors and is chaired by the representative director of the board and chairman (the representative director of the board and
president if the position of representative director of the board and chairman is vacant or an accident has occurred).
The Executive Compensation Meeting was convened twice in FYE 2018, engaged in discussion of the compensation
structure, and determined matters such as performance-linked compensation for directors (excluding outside directors)
and vice presidents in accordance with performance evaluation and the amount of monetary compensation claims in
respect of restricted stock compensation for each individual recipient.
Annual Report 2018
34
Corporate Governance
Policy on Cross-Shareholdings
Regarding major listed stocks held by the Company as cross-shareholdings, the Board of Directors ascertains whether the
holding of these shares will contribute to management of the Company in the medium to long term, after a comprehensive
consideration of factors such as medium- to long-term corporate value enhancement, importance to business strategy, and
business relationships with business partners and an assessment of economic rationality in view of risks and returns. As of
March 31, 2018, the number of issues of investment securities held for purposes other than pure investment and the total
amount reported on the balance sheet were 49 issues and 9,371 million yen, respectively.
Number of Issues of Investment Securities Held for Purposes Other than Pure Investment and
Total Amount Reported on the Balance Sheet
Category
Number of issues
Amount reported on the balance sheet (millions of yen)
FYE 2015
91
39,055
FYE 2016
63
28,764
FYE 2017
62
13,339
FYE 2018
49
9,371
Board of Directorsʼ Meeting Participation Rate (Most Recent Five Years)
Category
Number of meetings held
Attendance rate
FYE 2014
17 times
82.4%
FYE 2015
14 times
100%
FYE 2016
15 times
96.3%
FYE 2017
15 times
96.3%
FYE 2018
17 times
99.0%
*Attendance rates for newly elected directors and corporate offi cers are calculated based on the number of Board of Directorsʼ meetings held after they assumed offi ce.
So that the directors and corporate auditors fully discharge their duties, the Company holds study meetings to continuously
provide them with information and knowledge related to business activities necessary for management oversight. In
addition, to continuously provide the outside officers with information about SUBARUʼs management philosophy,
corporate culture, and business environment, etc., the Company provides business reports from the operating divisions
and opportunities for plant tours and has prepared an environment that encourages sharing of information and exchange
of ideas among executives.
Analysis and Evaluation of the Effectiveness of the Board of Directors
In accordance with the Corporate Governance Guidelines, the Companyʼs Board of Directors analyzes and evaluates the
effectiveness of the Board, then considers and implements measures to improve any issues identifi ed. In FYE 2018, the
Board confirmed measures to address issues identified in previous evaluations and, in response to the occurrence of
improprieties relating to fi nal vehicle inspections, performed analysis and evaluation after changing the implementation
procedure and questionnaire items in the interest of performing a detailed evaluation of the effectiveness of the Board of
Directorsʼ oversight function. A report on the analysis results follows.
Evaluation and Analysis Methods
Timing of implementation: March 2018
Respondents: All directors and auditors (12 in total, including outside offi cers)
Implementation procedure: Self-evaluation using a questionnaire prepared by a third-party organization
(An anonymous questionnaire format has been adopted beginning in FYE 2018.)
1) A third-party organization conducted a self-evaluation questionnaire survey of all directors and corporate auditors using
an anonymous questionnaire.
2) The third-party organization aggregated and analyzed the questionnaire data.
3) A report received from the third-party organization was verifi ed and discussed by the Board of Directors.
Questionnaire items: 1) Board of Directorsʼ management structure 2) Board of Directorsʼ oversight function 3) Shareholder dialogue
Evaluation Results
As was the case with the evaluation results up to FYE 2017, it was confi rmed that open and frank discussion is conducted
from a Company-wide perspective at meetings of the Board of Directors on the basis of the chairpersonʼs leadership and
mutual understanding among the members.
There was a consensus on the appropriateness of the size of the Board of Directors and proportion of outside directors,
directors comprising the Executive Nomination Meeting and Executive Compensation Meeting, and on matters such as
the appropriateness of sharing of feedback from shareholders and investors was confi rmed.
35
Annual Report 2018
Further strengthening of the Board of Directorsʼ risk identification and management system and enhancement of
discussion of medium- to long-term business strategy were identified as areas in which future improvement and
functional enhancement can be expected.
Future Initiatives
The Board of Directors confi rmed that it will discuss medium- to long-term management strategy and take action to
ensure rigorous implementation of measures to prevent any reoccurrence of improprieties, focusing on further
strengthening of the risk identifi cation and management system.
On April 1, 2018, the Company established the “Tadashii-Kaisha” Promotion Department and the Compliance Offi ce to
reinforce efforts to address issues the Company faces with respect to legal compliance and corporate culture reforms,
and the Board of Directors confi rmed that it will carefully watch Group-wide activities spearheaded by these organizations
and work to restore stakeholder trust.
The Board of Directors will improve Board functions, strengthen corporate governance, and promote continuous
enhancement of corporate value by continuing to evaluate the effectiveness of the Board of Directors.
Aggregated Questionnaire Responses
Board of Directorsʼ Management Structure
Ⅰ-1) Board of Directorsʼ
composition
Board of Directorsʼ Oversight Function and
Shareholder Dialogue
Ⅱ-1) Board of Directorsʼ
supervisory function
4.0
3.0
2.0
1.0
Ⅰ-5) Board of
Directorsʼ
contribution
Ⅰ-2) Board of
Directorsʼ
management
Ⅲ) Shareholder
dialogue
4.0
3.03 0
3.0
2.02
2.0
1.01
1.0
Ⅱ-2) Board of
Directorsʼ risk
management
systems
Ⅰ-4) Board of Directorsʼ
Ⅰ-3) Decision-making
support structure
process
Ⅱ-4) Executive
nomination and
compensation
Ⅱ-3) Board of Directorsʼ
discussion
Questions
Category
Ⅰ. Board of Directorsʼ management structure
Matters Examined
1) Board of Directorsʼ
composition
2) Board of Directorsʼ
management
Board of Directorsʼ size
Board of Directorsʼ composition
(proportion of inside and outside directors)
Board of Directorsʼ composition
(diversity and specialty)
Frequency, duration, and distribution of meetings
Appropriateness of agenda
Quality and quantity of documents
Timing of document distribution
Pre-meeting explanation
Content of explanations and reports
3) Decision-making process
Chairʼs leadership
Adequate discussion
4) Board of Directorsʼ
support structure
5) Board of Directorsʼ
contribution
Environment and systems for providing information
Provision of information to outside directors
Training of outside directors
Training of inside directors
Stance toward initiatives
Diverse values
Company-wide perspective
Mutual respect
Stakeholder perspective
Ⅱ. Board of Directorsʼ oversight function
1) Board of Directorsʼ
supervisory function
2) Board of Directorsʼ
risk management systems
3) Board of Directorsʼ
discussion
Reporting systems
Supervision of management
Risk management systems
Subsidiary management systems
Information-sharing on risks and
risk response
Systems for managing progress of
response measures
Thorough awareness of compliance issues
Discussion of management strategy
Discussion of capital policy
Discussion of cross holdings
Discussion on strengthening governance
Responses to social and environmental issues
4) Executive nomination and
compensation
Composition of Executive Nomination Meeting and
Executive Compensation Meeting
Successor development
Incentive-based compensation
Ⅲ. Shareholder dialogue
Shareholder dialogue
Sharing shareholder and investor views
Enhancement of shareholder and
investor dialogue
Annual Report 2018
36
Corporate Governance
Messages from the Outside Directors
My Role as an Outside Director
I think that the role of outside directors is to actively speak out and participate in
decisions at Board of Directorsʼ meetings from an outside, independent position
unconstrained by internal company logic, implicit knowledge, or personal
relationships. I base my thinking as an outside director on maximization of the
interests and value of all SUBARU stakeholders (customers, employees, partner
companies, dealers, shareholders and investors, and local communities). Furthermore,
the outside and inside directors are not in an oppositional relationship. Rather,
although our approach differs due to differences in position, experience, and
knowledge, we share the same goal of enhancing SUBARUʼs corporate value and
aiming for sustained growth.
Thoughts as an Outside Director on what is Necessary to be
“a Company that does the Right Thing in the Right Way”
I think that SUBARU deserves praise for having rapidly increased sales from the one-
trillion yen to the three-trillion yen level in the short period of the past few years. On
the other hand, to maintain continuity as a three-trillion yen company, SUBARU must
not only be able to sustain business performance but also to think and act in a way
appropriate to its social position. A high level of awareness of safety, the environment,
compliance, and governance will increasingly be necessary in addition to maximization
of sales and profi ts.
I think that as SUBARU aims to achieve further quantitative and qualitative growth
into the future, it must meet and exceed higher standards of responsibility.
How Discussion and Advice Take Place at
Board of Directorsʼ Meetings
I am convinced that SUBARUʼs Board of Directors must rank near the top among
Japan companies in the number of comments by outside directors at Board meetings.
That SUBARUʼs top management has the fl exibility to listen to outside opinions and
the strength to heed them is cause for great pride, and I have deep respect for the
executive team.
It is only natural that SUBARU, a company with an overseas sales ratio exceeding
85% and a foreign shareholding percentage exceeding 30%, pursues globally high
standards of value. I hope to engage in more in-depth discussion at Board meetings
going forward.
What is Required for Sustained Corporate Value Enhancement
From the viewpoint of all stakeholders, including customers, the SUBARU brand
consists of trust and confi dence in SUBARU. I think that from SUBARUʼs perspective,
the brand may consist of a promise from SUBARU to its stakeholders. It is often said
that although it takes decades to win trust and confi dence, they can be lost overnight.
For SUBARU to continue to win the trust and confi dence of stakeholders, I think it is
necessary to draw a sharper distinction between what to preserve and what to change
in step with changes in the world and business scale expansion. Personally, I think
what should be preserved is an insatiable spirit of inquiry with respect to advanced
technology development and the earnestness to face customers sincerely, and what
should be changed is to undertake a transformation of awareness as a company that
has grown from one trillion yen to three trillion yen.
In my role as an outside director, I want to contribute to the best of my ability to
SUBARUʼs evolution to the next operational level together with the inside directors,
executive offi cers, and employees.
Outside Director
Yoshinori Komamura
37
Annual Report 2018
Outside Director
Shigehiro Aoyama
My Role as an Outside Director
The outside directors are expected to engage in management oversight, provide
multifaceted advice on improving business performance, and express their views on
scandal prevention and risk avoidance. We must also make judgments from the
perspective of customers, shareholders, and other external stakeholders and perform
the role of reforming a corporate culture that has become entrenched in internal
logic. The recent repeated improprieties indicate the necessity of transforming a
corporate culture that was incapable of restraining internal logic that had been
repeated over many years. In my role as an outside director, I will strive to ensure that
such incidents never happen again.
Thoughts as an Outside Director on what is Necessary to be
“a Company that does the Right Thing in the Right Way”
I consider high quality to be the key factor influencing the value of SUBARUʼs
corporate brand. However, there is risk of confidence in quality leading to over-
confidence. Times change, and to continue to create the quality that is SUBARUʼs
core competence, the Company must constantly refi ne and perfect that quality and
also add transformation of manufacturing processes. Of particular importance, a
compliance perspective is essential in business management today. Work-style
innovation isnʼt only a matter of working hours and work-life balance. It also involves
inculcating ways of working imbued with the spirit of compliance required in this day
and age. That is a necessary condition for SUBARU to be “a company that does the
right thing in the right way.”
How Discussion and Advice Take Place at
Board of Directorsʼ Meetings
Frank discussion takes place. The outside directors are provided many opportunities
to speak, and the meeting management of the chairman of the Board of Directors is
excellent. The outside directors actively express their opinions to promote a
governance system aligned with current global standards.
However, I think further effort is required to ensure that our opinions fully mesh
with those of the directors in charge of business execution. That is to say, since there
is a tendency for discussion at SUBARU to disproportionately emphasize individual
optimization, I would like discussion to extend to total optimization of business.
What is Required for Sustained Corporate Value Enhancement
For corporations today, there can be no growth without consideration of sustained
value enhancement. Although enhancement of fi nancial value is essential, companies
must also consider non-fi nancial value from an environmental, social and governance
(ESG) perspective. SUBARU must implement environmental measures including a
response to emissions regulations, must respond to social needs such as automobile
safety and security, and, in the area of governance, must develop an organizational
structure to implement these initiatives. This will contribute to enhancing the value of
the SUBARU brand. A sense of urgency and alacrity is necessary for accomplishing
this, and I hope to see a higher level of innovation from a management structure
capable of pursuing sustained growth for SUBARU.
Annual Report 2018
38
CSR in the SUBARU Group
CSR
The SUBARU Group contributes to society through
our businesses and engages in CSR activities to
help create a sustainable society.
Corporate Philosophy
1. We strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the
highest level of quality and customer satisfaction.
2. We aim to continuously promote harmony between people, society, and the environment while contributing to the
prosperity of society.
3. We look to the future with a global perspective and aim to foster a vibrant, progressive company.
Corporate Code of Conduct
SUBARU CORPORATION sets down the Corporate Code of Conduct to comply with laws and regulations and to fulfi ll its
social responsibilities based on its corporate philosophy. We will continue to strive to become a company loved by all and
contribute to making society more affl uent by respecting individuals and the Corporate Code of Conduct and acting on
the same sense of values.
1. We develop and provide creative products and services while paying suffi cient attention to the environment and safety.
2. We respect the rights and characteristics of individuals.
3. We promote harmony with society and contribute to the prosperity of society.
4. We meet social norms and act honestly and fairly.
5. We maintain global perspective and aim to be in harmony with international society.
Management Philosophy
Aiming to be a compelling company with a strong market presence built upon its customer-fi rst principle.
CSR Policy (Revised in June 2009)
1. We respect the laws and regulations, human rights, international standards of behavior and the rights and morals of
stakeholders under the Corporate Code of Conduct of SUBARU CORPORATION.
2. We become involved as a corporate citizen in addressing social issues facing society today.
CSR Promotion System
SUBARU has set up the CSR Committee as a forum for discussing CSR initiatives. The Committee confi rms the status of the
PDCA cycle of each specialized committee and department.
The CSR Committee, which is chaired by SUBARUʼs director of the board and chairman and includes all executives as
members, will consider and discuss the social aspects of SUBARUʼs businesses and work to strengthen CSR initiatives.
Board of Directors
Executive Management Board Meeting
CSR Committee
Specialized committees Departments Affi liated companies
Secretariat Offi ce:
CSR & Environment Department
39
Annual Report 2018
Our Approach to CSR
Challenges for society abound in Japan and overseas, such as global warming, human rights issues, and an aging and
declining population, and there are rising expectations that corporations will help resolve them. The SUBARU Groupʼs
business domain also requires initiatives on diverse themes such as reducing environmental impact, preventing traffic
accidents, and alleviating traffi c congestion.
Therefore, naturally we develop, manufacture, and sell products with outstanding safety and environmental
performance and quality, but as a corporate citizen we also work on CSR activities to meet the needs of society and
address social challenges in good faith. The automotive industry has entered a once-in-a-century transition period, and the
social environment is constantly changing. SUBARU considers it necessary to promote and ensure the penetration of CSR
initiatives on a group-wide, global scale to contribute to society through our businesses and meet stakeholder expectations
and demands. To that end, we have reviewed the Eight CSR Action Items and newly defi ned Six Priority Areas for CSR.
By applying the thought process behind the Six Priority Areas for CSR to how we conduct business, we will fulfi ll our
social responsibilities as a corporation and continue to provide “Enjoyment and Peace of Mind” to our customers and other
stakeholders. In so doing, the SUBARU Group will become a corporate group trusted by society and contribute to the
creation of a more affl uent, sustainable society as a truly global company.
Six Priority Areas for CSR
In conjunction with STEP, the new mid-term management vision, the SUBARU Group has reviewed the previous Eight CSR
Action Items and newly selected Six Priority Areas for CSR: people-oriented car culture, resonance and coexistence, peace
of mind, diversity, environment, and compliance.
In selecting the priority areas, we fi rst identifi ed forty-one societal requirements and expectations as CSR priority items
and conducted a questionnaire survey of experts and investors in North America and Japan. Finally, we considered CSR
from two perspectives: areas for contributing to society by taking advantage of business strengths, and areas for meeting
the expectations of society. As a result, we selected people-oriented car culture, resonance and coexistence, peace of
mind, and diversity as areas for contributing to society by taking advantage of business strengths. Although peace of mind
and diversity overlap, we selected peace of mind because it is an area in which the requirements of society and the
SUBARU Groupʼs business strengths coincide and selected diversity because we broadly defi ne it as including not only the
diversity required by society but also diversity in the products we provide to our customers.
Since information disclosure and dialogue with stakeholders and refl ection of stakeholder feedback in management are
essential for recovering trust, we will implement what we call “6M+1E” initiatives: the six priority areas (“6M,” with “M”
standing for materiality) plus information disclosure and dialogue with stakeholders and reflection of feedback in
management (“1E,” with “E” standing for engagement).
Annual Report 2018
40
CSR in the SUBARU Group
Application of the Six Priority Areas for CSR in Management
SUBARU
The SUBARU Group
Board of Directors
Executive
Management
Board Meeting
Application in
management
Information
disclosure and
dialogues
Stakeholders
6 Priority Areas for CSR
o
t
i
c
fi
c
e
p
s
s
e
i
t
i
r
o
i
r
P
U
R
A
B
U
S
s
ʼ
y
t
e
c
o
S
i
s
n
o
i
t
a
t
c
e
p
x
e
People-oriented
Car Culture
Resonance and
Coexistence
Peace of Mind
Diversity
Environment
Compliance
Our Six Priority Areas for CSR and Basic Approach
People-oriented Car Culture
SUBARU believes that cars are more than a mere means of transportation. SUBARU places importance
on how people feel “Enjoyment and Peace of Mind,” delivers high-added-value products and services to
customers as a partner that enriches peopleʼs hearts and lives, and fosters a sustainable mobility culture.
Resonance and Coexistence
SUBARU will become a company that is trusted by, resonates with, and coexists with people by
expanding personal communication and sincerely listening to the views and opinions of each customer
and society as a whole.
Peace of Mind
SUBARU will become a company that allows all stakeholders to feel ultimate peace of mind.
Diversity
Environment
Compliance
The SUBARU Group promotes diversity, which we defi ne as providing products that refl ect respect for
diverse market value and respecting and reflecting the diverse values of everyone who works in the
SUBARU Group.
“The earth, the sky and nature” form our fields of business. In order to bequeath these to future
generations, SUBARU will consider its effect on the environment across the entire spectrum of corporate
activities.
SUBARU will become a company where business operations conform to laws, regulations, and social
norms and where a mindset of respecting and prioritizing compliance permeates everything and
everyone in the SUBARU Group.
SDGs Initiatives
The SUBARU Group recognizes the importance of responding to the Sustainable Development Goals (SDGs), which are
aimed at achieving a more sustainable future by 2030. To respond to climate change, we aim to reduce the SUBARU
Groupʼs direct CO2 emissions (Scope 1 and 2) to 30% below FYE 2017 levels (on a total emissions volume basis) by FYE
2031. To reduce traffi c accident fatalities and injuries, we have set a target of eliminating fatal accidents involving SUBARU
vehicles* by 2030. Through these initiatives, we are contributing to the creation of a sustainable society.
* Elimination of accidents resulting in the death of drivers or passengers in SUBARU vehicles and accidents resulting in the death of pedestrians, cyclists, or other
persons due to collision with SUBARU vehicles
41
Annual Report 2018
Environment
SUBARU Environmental Policies
SUBARU Sustainability Principles
“The earth, the sky and nature” are SUBARUʼs fi elds of business.
With the automotive and aerospace businesses as the pillars of SUBARUʼs operations, our fi elds of business are the earth,
the sky and nature. Preservation of the ecosystem of our planet, the earth, the sky and nature, is of utmost importance to
ensure the future sustainability of both society and our organization. We align our business strategy to enhance these
global goals in all of our operations.
1. We develop and deliver products to meet societal needs and contribute to the environment through advanced technologies.
By striving to create advanced technologies that put the environment and safety fi rst, we will develop and deliver products that
can contribute to protecting the earthʼs environment.
2. We focus on efforts aimed at coexistence with nature.
Together with efforts to reduce carbon-dioxide emissions in all of our operations, we will promote active engagement with nature
by stressing forest conservation.
3. We take on challenges as one through an all-SUBARU approach.
Utilizing our unique organizational character that allows us to oversee the entire supply chain, all of us together will take on the
challenges of environmental protection of our planet through an all-SUBARU approach.
Environmental Principles
SUBARUʼs fi elds of business are the earth, the sky and nature. SUBARU understands that the health and preservation of
biodiversity and controlling climate change are critical to ensuring a sustainable future for our planet earth, nature,
communities and businesses.
Products: We develop our products and conduct R&D in light of the lifecycle environmental impacts of our products.
Purchasing: Our purchasing activities refl ect consideration for biodiversity and other aspects of environmental protection.
Production: We strive to minimize our environmental impact through improving energy effi ciency and waste management.
Logistics: We strive to minimize our environmental impact through enhancing energy effi ciency and promoting pollution prevention.
Sales: We endeavor to recycle resources effi ciently and reduce waste.
Management: We will strive to improve our sustainability program through contributions that meet societal needs and by
publicizing our activities as Team SUBARU.
[Established: April 1998, Revised: April 2017]
Aiming for Signifi cant Reduction in CO2 Emissions
SUBARU has set a new target of reducing the SUBARU Groupʼs direct CO2 emissions (Scope 1 and 2) to 30% below FYE
2017 levels (on a total emissions volume basis) by FYE 2031. We have also begun formulating an Environmental Action
Plan. The opening initiative under the plan is partial adoption (approximately 11,500 MWh/year) at the Aerospace
Companyʼs Utsunomiya Plant of the “Tochigi Furusato Denki Program,” Japanʼs first program for locally produced and
consumed CO2-free electricity, with the aim of achieving emissions reduction of approximately 5,400 t-CO2. Furthermore,
we plan to expand introduction of renewable energy facilities.
Environmental Action Plan Roadmap
(FYE)
2019
2021
Phase Ⅲ: Challenge
Consideration and implementation of all available means of reducing
CO2 from a group-wide perspective, taking into consideration external
factors such as technological innovation, markets, and regulations
Phase Ⅰ: Preparation
• Formulation of the next Environmental Action Plan
• Implementation of voluntary CO2 reductions ahead of schedule
while continuing the current plan (The Sixth Voluntary Plan)
2026
Phase Ⅱ: Approach
In anticipation of a CO2 increase accompanying an increase in production
activities, active introduction of renewable energy and CO2-free power
sources in addition to advancing energy conservation
Target
30% reduction
in direct CO2 emissions
(Scope 1 and 2)
from the
FYE 2017 level
2031
Annual Report 2018
42
CSR in the SUBARU Group
Message from the General Manager of the Human Resources Department
Senior Vice President
General Manager,
Human Resources Department
Hiromi Tsutsumi
Making the most of human resources
Profi le of the Ideal SUBARU Employee
I consider the role of the general manager of the Human Resources Department to be to design policies
and programs for making the most of human resources and to make continuous improvements to these
policies and programs while confi rming their status of operation, industry trends, and other matters. The
following is a profi le of the ideal SUBARU employee.
Always a challenger and an explorer
One who tenaciously strives to achieve objectives
One who thinks through to address challenges
One who thinks of others
When the Company name was changed to SUBARU CORPORATION in April 2017, after careful consideration
we selected these expressions to indicate what we consider important and what we will continue to consider
important in SUBARU employees. We believe that cultivation of human resources that emphasizes these four
items will become the foundation for gaining the trust of customers and enhancing SUBARUʼs corporate value.
Human Resources Development
The basis of human resources development at SUBARU is on-the-job training, and we are developing an
education and training system with a curriculum adapted to employee rank and fi eld of specialization. Priority
areas targeted for further reinforcement are 1) thoroughly train employees while they are young, 2) cultivate
specialists who will open the way to the future, and 3) nurture many strong leaders. These are essential areas
targeted for reinforcement to ensure that SUBARU continues to provide added value to customers during a
period of transformation for the automotive industry. For example, we are planning and implementing
education programs adapted to the individual characteristics of employees and management training
enhancements. Also, the introduction of multifaceted assessment of managers, employee surveys, and stress
checks in recent years has enabled us to identify HR management issues in the workplace, and we are
reinforcing linkage of the results obtained from these measures to solutions on the basis of data analysis.
43
Annual Report 2018
Advancing Diversity Activities
SUBARU has made implementing “Change the Culture” corporate culture reforms a key priority in the STEP
mid-term management vision. We have designated increasing diversity as a priority area of CSR activities for
achieving these reforms and aim to make SUBARU a company capable of contributing to diverse values,
both inside and outside the Company.
For the products and services that SUBARU provides to be accepted by people with wide-ranging
values, with “Enjoyment and Peace of Mind” as the cornerstone of the value proposition, SUBARU must
realize diversity in the organizations and human resources that create value. In that sense, diversity is the
foundation of organizational vitalization. Our employees have diverse personalities, and to enable all
employees to demonstrate their individual capabilities to the utmost, SUBARU values differences in gender,
nationality, culture, and lifestyles and strives to create workplace environments in which everyone fi nds it
easy to work. Our vision of diversity is “a profusion of fl owers all abloom.”
The Diversity Promotion Office, established in January 2015, engages in activities under four priority
themes: 1) promoting active roles for female employees, 2) employing people with disabilities, 3) planning
and promoting employment of non-Japanese nationals, and 4) promoting employment of the elderly. We
are currently placing particular emphasis on efforts to promote active roles for female employees.
Although the automotive industry is a male-centered world and most of the technicians and line workers
at automakers are men, more than a few buyers and drivers are women. To be accepted by greater numbers
of customers, SUBARU needs products and services that incorporate a womanʼs perspective. However, as at
other automakers, men make up an overwhelmingly large proportion of SUBARUʼs workforce, and we must
increase opportunities for women to play active roles.
Two challenges in promoting active roles for female employees are retention and effective utilization of
employees. To retain female employees, we have programs such as a fl exible working hours system for the
purpose of helping employees balance work and parenting. In efforts to effectively utilize female employees,
with the objective of increasing the number of female managers, we have introduced an initiative to increase
the number of managers skilled at cultivating female subordinates and instituted a mentor system for female
manager candidates. Through such initiatives, we aim to create an environment in which women can work
with vitality and motivation and produce results.
Promoting Work-Life Balance
Balancing work time and free time and leading a fulfi lling private life has the added benefi t of creating a
virtuous cycle at work. As a concrete initiative to support work-life balance, SUBARU is creating an
environment that will help employees control their own working hours and curb long working hours by
bolstering the no-overtime day system and increasing the fl exibility of the fl ex-time system.
TOPICS
Initiatives to Promote Active Roles for Women
SUBARU has formulated an employer action plan aimed at promoting active roles for women in
accordance with the Act on Promotion of Womenʼs Participation and Advancement in the Workplace.
In our action plan, which is based on the SUBARU policy of promotion through merit, based on
demonstrated ability, we set a goal of increasing the number of female managers in 2020 by at least
fi ve times the number in 2014 (from four to twenty), and we are working to achieve this goal. We will
expand the pool of female candidates for executive officer, department general manager, and
section manager as we approach 2020 and move beyond it.
Annual Report 2018
44
CSR in the SUBARU Group
Compliance
Basic Approach and Policy
In view of the causes and background of the occurrence of improprieties relating to final vehicle inspection work at
SUBARU discovered in FYE 2018, SUBARU considers the practice of compliance the most important management
priority for SUBARUʼs rebirth as “a company that does the right thing in the right way.” We are keenly aware that rigorous
group-wide compliance forms the foundation for the Groupʼs management, and we will instill in each employee not only
compliance with all laws, ordinances, and internal regulations required in business activities, but also rigorous pursuit of
open and fair business activities that conform to the ethical principles, common practices, and norms of society at large.
From there, we will strive to recover the trust of SUBARUʼs customers and other concerned parties and stakeholders.
Corporate Code of Conduct and Conduct Guidelines
SUBARU has established the Corporate Code of Conduct (see page 39) and Conduct Guidelines as compliance
standards for the practice of compliance-oriented corporate activities. In FYE 2018, we revised the content of the
Conduct Guidelines to further promote Group compliance. We explain the Code and Guidelines in detail in the
Compliance Manual, which is carried by all employees of SUBARU and Group companies in Japan and overseas, and
strive to ensure compliance in their day-to-day actions.
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