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Subaru Corporation

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FY2024 Annual Report · Subaru Corporation
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INTEGRATED 
REPORT
2024

INTRODUCTION
I went camping with my family for the 
first time in a long time. The drive to the 
campsite was very comfortable and less 
tiring, and my family smiled more.
I will no doubt buy out my leased 
Forester because I do not want to live 
without it. We will always be a Subaru 
family. 
I named my beautiful Subaru Ascent 
“Avalanche” because she’s white like 
snow and has never hesitated in any 
weather conditions. She has taken me 
on a number of trips and kept us safe 
when I was involved in a crash.
Subarus have been in my life for as long 
as I can remember. Currently, I have an 
STI and I recently picked up a Forester, 
but I know these won’t be the last 
Subarus I own!
Pursuing Our Goal of “Delivering Happiness to All“
The SUBARU Group’s vision of becoming a company “Delivering Happiness to All” was inspired by the very happiness we perceived in 
our stakeholders’ behavior and feedback, which we cherish in the deep relationships we have with them. In order to enrich people’s lives 
and minds, we will continue to evolve the value of “Enjoyment and Peace of Mind” that we want to deliver not only through our products 
but also through our business activities in general. SUBARU stands committed to the happiness of all stakeholders, including customers, 
shareholders, dealerships, local communities, business partners, and employees as well as society and the environment.
SUBARU People (in Japanese only)
https://www.subaru.co.jp/difference/subarubito/
We have collected feedback from SUBARU owners submitted via 
our SUBARU Group websites.
(Some messages have been translated from Japanese to English.)
Subagaku (SUBARU community website available in 
Japanese only)
https://community.subaru.jp/
SUBARU owners like to park next to 
another SUBARU in the parking lot. Of 
course, I am no different...
I’m always glad to see many SUBARU 
in parking.
We don’t just see our cars as a means 
of transportation. Subaru is a part of 
the family.
After getting my Forester, I go out more. 
The Forester is perfect for my outdoor 
activities and hiking, and its usability is 
bar none. Subaru cars are fun to drive, 
and they make life more interesting and 
enjoyable. I look forward to many years 
of driving my Subaru.
When I was single, I used to go for drives 
in my Impreza. Today, though, it has 
become a family car that takes us on 
trips. Driving with my family is what I look 
forward to the most.
Thanks for being there with me over the 
past eight years and 100,000 km.
Dear Subaru,
https://www.subaru.com/owners/dear-subaru.html
When I drove on a narrow mountain 
road in pitch dark with no street lights, 
my Subaru’s headlights cast a bright 
light on the surroundings, making the 
drive safer. I’m thankful to be driving a 
Subaru because it provides a space and 
time different from the mundane that 
really excites me.
Below, we introduce SUBARU employees who are taking the initiative 
to deliver happiness to all.
Integrated Report 2024 01

Contents
Every year SUBARU publishes an integrated report that combines financial and non-financial information so that a wide range 
of stakeholders, including shareholders and investors, can deepen their understanding of the Group.
In order to realize our vision of “Delivering Happiness to All” and to achieve a sustainable society in a fun way and the 
sustainable growth of the Group, Integrated Report 2024 has been compiled to deepen understanding of the initiatives that 
the entire Group is focusing on in the face of major transformation in the automotive industry, as well as the strengths and 
management infrastructure that we have developed over the years.
In this report, we disclose the progress made on the SUBARU New Management Policy, announced in August 2023, and 
include an explanation of these initiatives and the thinking behind them, as well as messages from the five CXOs who are 
leading our efforts to address the priority themes. In addition to the strengths and business models that the Group has built 
up over the years, as well as the concept of monozukuri (manufacturing) that forms the very heart of these, through this report 
we strive to provide a better understanding of our value creation story by explaining the concept of enhancing relationships 
with customers, which forms the basis of our value creation. We are also working to expand disclosures throughout the 
integrated report, such as by expanding information on the six capital initiatives to enhance corporate competitiveness as well 
as the disclosure of our activities for governance and respect for human rights representing the management infrastructure.
We have recently evolved the Six Priority Areas for CSR to the Six Priority Areas for Sustainability. We aim to create even 
greater social value and economic value through the contribution to achieving sustainability of society and the SUBARU Group 
by further leveraging our values and strengths, not just from a CSR perspective. We will utilize this report as one of our tools 
for communicating with stakeholders, further enhancing our information disclosure going forward. We intend to use your frank 
and honest feedback in a way that benefits the sustainable growth of the SUBARU Group.
Production Process
We began issuing our integrated report in FYE March 2022, 
and are consistently striving for improvements in the annual 
publication.
1.	After issuing our integrated report, we actively seek candid 
feedback from both internal and external stakeholders, with a 
particular focus on institutional investors. We also submit our 
report for evaluation by an outside organization. 
2.	Considering the feedback and evaluation, the secretariat 
develops the editorial policy for the upcoming fiscal year and 
seeks approval from the Sustainability Committee, which is 
composed of all executive officers.
3.	Each department then collaborates with the secretariat to 
compile the report based on the approved strategy.
4.	After compilation, the report is presented to the Sustainability 
Committee and the content is verified by the executive officers 
of each department before publication.
Disclaimer Regarding Forward-Looking Statements
Statements herein regarding plans, strategies, and other 
information that are not historical facts are assumptions, 
judgments, and forecasts based on information available 
at the time of creation, and are subject to various risks and 
uncertainties. Actual results may differ materially from these 
statements due to changes in economic conditions surrounding 
the Company and its Group companies, fluctuations in demand 
and exchange rates, and other factors. Final investment decisions 
shall be made by investors themselves based on their own 
judgment and responsibility in light of the above factors. Please 
note that the parties providing the information in this report 
regarding the Company and its Group shall not be liable for any 
loss or damage incurred as a result of investment based on the 
information contained in this report.
Scope of Reporting
SUBARU CORPORATION
* In this report, the “SUBARU Group” and “the Group” refer to the SUBARU Group; 
“SUBARU” and “the Company” refer to SUBARU CORPORATION; “affiliated 
companies” and “affiliates” refer to SUBARU’s subsidiaries in Japan and overseas, 
including dealerships in the Automotive Business; and “Group companies” refers to 
SUBARU’s subsidiaries in Japan, excluding dealerships in the Automotive Business.
Reporting Period
April 1, 2023–March 31, 2024
* Some information provided may be from outside the reporting period.
* The departments, titles, etc., of the people introduced in this report are as of the 
time of writing.
Guidelines Referenced
Guidance for Integrated Corporate Disclosure and Company-
Investor Dialogues for Collaborative Value Creation, Ministry of 
Economy, Trade and Industry
International Integrated Reporting Council (IIRC)’s International 
Integrated Reporting Framework
Terminology used in Integrated Report 2024
• SIA: Subaru of Indiana Automotive, Inc.
• SOA: Subaru of America, Inc.	
• BEV: Battery Electric Vehicle	
• HEV: Hybrid Electric Vehicle	
• ICE: Internal Combustion Engine	
• AWD: All-Wheel Drive	
• CXO: Chief X Officer
Reporting System
The SUBARU Group discloses various information to engage in communication with all stakeholders. In addition to this 
report, information can be obtained from the introductory content on our website, which provides an overview of the 
SUBARU Group’s values and value creation, as well as from the Sustainability & CSR section of our website, where ESG-related 
information is comprehensively disclosed in accordance with international evaluation standards.
Scope of Our Value Creation Story
Communication Aims
Philosophy of Value Creation
Strategy and Approach to Value Creation
Specific Initiatives for Value Creation
Awareness 
and
interest
Understanding 
and
empathy
Dialogue
and
evaluation
Integrated Report
SUBARU’s Vision
This provides the key points of 
SUBARU's values and value creation
This aims to convey a broad overview of the value creation process in a clear and accessible 
manner to a wide array of stakeholders, including shareholders and investors, with a particular 
focus on the sustainability of our business model and strategy.
Sustainability & CSR Website
This discloses ESG-related information in line with international evaluation standards.
https://www.subaru.co.jp/en/csr/
https://www.subaru.co.jp/en/ir/library/annual-reports.html
https://www.subaru.co.jp/en/introduction/
02	 On Publication
Value Creation Story
04	 At a Glance
06	 Message from the CEO
10	 Delivering Happiness to All
12	 Accumulated Strengths and  
Business Model
16	 Value Creation Process
20	 Enhancing Relationships with Customers
24	 New Management Policy
30	 Six Priority Areas for Sustainability
Capital Strategy for Value Creation
34	 Manufacturing Capital
38	 Intellectual Capital
44	 Human Capital
50	 Financial Capital 
Message from the CFO
54	 Social Capital
56	 Natural Capital
Management Infrastructure Supporting 
Value Creation
62	 IT and DX Strategies
64	 Risk Management
66	 Respect for Human Rights
68	 Directors, Auditors, and 
Executive Officers
70	 Corporate Governance
86	 Compliance
Corporate Data
88	 Business Overview
92	 Consolidated Ten-Year 
Financial Summary
94	 Five-Year Unit Sales
96	 Corporate Data
On Publication
Integrated Report 2024
Integrated Report 2024
02
03

At a Glance
Our Path to Today
Performance and 
Financial Soundness
*1 As of March 31, 2024
*2 As of April 1, 2024
Chikuhei Nakajima establishes  
Aircraft Research Laboratory
1917
Founded
Establishment of Fuji  
Heavy Industries Ltd.
1953
Established
Operating Margin*3
10.0%
ROE*3
16.5%
37,693 
Number of Employees (consolidated)*1
Paid-In Capital*1
153.8 billion yen
Equity Ratio
A-
Issuer Rating
Rating and Investment Information, Inc.
As of October 11, 2023
53.2%*3
Consolidated Performance*3
4,702.9 billion yen
Revenue
468.2 billion yen
Operating profit
Businesses
  Industry Share*4
Global Share
Approx. 1.0%
U.S. Market Share
Approx. 4.0%
Ratio by Region*3
Produced in Japan
Units Produced (consolidated)
970 thousand units
602 thousand units
Produced in the U.S.
368 thousand units
China: 6 thousand units
Europe: 
27 thousand units
U.S.: 695 thousand units
Japan: 99 thousand units
Other: 34 thousand units
Canada: 
68 thousand units
Australia: 
47 thousand units
Units Sold (consolidated)
976 thousand units
*3 FYE March 2024
*4 For 2023 (calendar year)
97.7%​
Other
0.1%
2.2%​
Aerospace
Automobiles
Composition of Sales*3
The manufacture, sale,  
and repair of passenger cars 
and their components
Automotive Business
The manufacture, sale, 
and repair of airplanes, 
aerospace-related 
machinery, and their 
components
Aerospace Business
440 locations in Japan
Plus locations in approximately 
90 countries and regions
Automobile Sales Network*2
Automobiles 
2 operating 
locations
Gunma (Japan), 
Indiana (U.S.)
Aerospace 
2 operating 
locations
Tochigi, Aichi (Japan)
Production Sites
94
Affiliated Companies*1
Subaru Canada, Inc.
Subaru of America, Inc.
North American Subaru, Inc.
Subaru of China Ltd. 
Subaru of Indiana 
Automotive, Inc.
Subaru Europe N.V./S.A.
SUBARU Research and Experiment Center
Bifuka Proving Ground
Aerospace Company (Utsunomiya Plant)
Main Plant
South Plant
South Second Plant
SUBARU Research and Experiment Center
Head Office
Aerospace Company
Handa Plant
Handa West Plant
Tokyo Office
Gunma Plant
Main Plant
Oizumi Plant
Yajima Plant
Kitamoto Plant
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Message from the CEO
We are frequently told by retailers and customers that SUBARU is different to its competitors. Despite SUBARU 
not having great scale as an automobile manufacturer, we have been making efforts to be close to our customers’ 
lives through our products and services, which has created a very tightly woven community between customers, 
retailers, and SUBARU. We believe that this is one of SUBARU’s strengths, leading to people’s perception that we 
are different in a way not found among other manufacturers.
Our desire is for SUBARU customers to have their cars with them at every milestone in their lives, and to always 
be happy with smiles on their faces. Achieving this would let our Group employees actually see customers enjoying 
themselves on their journeys and see posts to that effect on social media, bringing them their own happiness as 
they strike up conversations about SUBARU with family, friends, and people they meet. Likewise, we are committed 
to spreading happiness with business partners who resonate with our Group’s business. IIt is also our earnest hope 
that those who are valuate and invest in SUBARU will feel happiness as our corporate value grows. Furthermore, 
we hope to create a chain of happiness in which communities formed around SUBARU will play a major role 
in revitalizing their respective regions and resolving social issues, bringing happiness to direct and indirect 
stakeholders.
We are currently developing electrification products, mainly BEVs, as a selected solution to realize a carbon-
neutral society. In addition, we are developing technologies to achieve zero fatal traffic accidents in 2030. These 
are activities that resolve social issues through direct means centered on products. On the other hand, in the sales 
field for each region, there is a growing momentum to team up with customers to contribute to local communities 
and help solve social issues. In the U.S. market, we have been continuously conducting various activities focusing 
on the five areas of Earth, Care, Help, Learning, and Pets, areas of great customer interest, to realize a better 
society, and these activities are beginning to spread to Japan as well. The Cherishing Every Life Project*, launched 
in October 2023, is symbolic of this.
In the many years leading up to our 70th anniversary in 2023, we have responded to the diversifying needs 
of the changing times with our products at the core, a consistent attitude we have maintained to this day. The 
monozukuri at the very core of this attitude is founded in the concept of safety. We have built relationships of 
trust with many customers by continuing to provide products and services that offer enjoyment and peace of 
mind. This will continue to be an important and constant initiative of SUBARU’s and will continue to build up 
and evolve over the years. In addition, we would like to promote business that resolves issues common to all 
people and local issues, such as reducing environmental impact and eliminating fatal traffic accidents, through 
The SUBARU Group Vision for 2030
Sparking movements that start from local initiatives to become  
a company that contributes to global solutions to social issues
We will work closely with
our stakeholders to create 
a “chain of happiness” and 
realize a society that is both 
enjoyable and sustainable.
Atsushi Osaki
Representative Director,
President and CEO
07
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Corporate Data

Reflection on the first year as CEO
Building Foundations for Achieving Our Vision for 2030
So far, we have talked about the vision we seek to achieve in 2030 and the results of the past year, but I believe 
it is also important to strengthen our management infrastructure and enhance our competitiveness in order to 
achieve sustainable growth.
With regard to corporate governance, the business execution side holds in-depth discussions on the 
management and operation of our business organizations on a regular basis. While respecting the results of the 
discussions of the executive side at meetings of the Board of Directors, there are many cases where it is pointed out 
that some elements have been missing when deciding important matters. In addition, our outside directors have 
a strong grasp on our businesses, and they make recommendations without reservation, even if their statements 
may not be what we want to hear. While my awareness is that our corporate governance is functioning effectively 
in its current state, I feel that since SUBARU’s environment is experiencing disruptive and non-linear changes 
at an unprecedented pace, the Board of Directors needs to continue to actively discuss medium- to long-term 
strategies. Furthermore, the expectations of our shareholders and other stakeholders have been increasing year by 
year recently. In order for the SUBARU Group to achieve sustainable growth, I believe it is necessary to continue to 
deepen our discussions, such as identifying the skills that will be needed in the future and fostering executive talent 
from an early stage, by utilizing a long-term succession plan.
With regard to risk management, we took the opportunity of formulating the New Management Policy to 
ensure that this was carried out, and we held numerous discussions at the management level about the risks 
and opportunities presented by external changes and the current environment surrounding our Group, and we 
updated the Risk Map to include the risks that each department and division was aware of. Going forward, we 
will use this to strengthen cross-cutting risk management in the entire Group, and will create a solid management 
infrastructure with robust support for sustainable growth, even in situations of future unpredictability.
Toward sustainable growth
Strengthening Management Infrastructure to Enhance Competitiveness
It has been a little more than a year since I was appointed the new Representative Director, President and 
CEO of SUBARU in June 2023. In that time, the automotive industry has been in a once-in-a-century period 
of major transformation, where each automaker has been seeking optimal solutions from product planning 
and production to sales and services. Amid these circumstances, in August of the same year, we announced 
our vision for 2030 and our Determination for 2028, and announced our policy to concentrate and invest 
management resources toward these goals. While some were puzzled by our clear statement of direction amid 
such uncertainty about the future, my focus in my first year as CEO has been to, with firm conviction, build the 
foundation of a SUBARU Group for the new era in order to execute strategies in line with this policy.
In order to drive transformations to quickly put the EV business on track without being bound by conventional 
car manufacturing concepts, we first established five priority themes and appointed a CXO (Chief X Officer) to 
create a system delegating this officer with strong authority to act across organizations. In addition, we have 
selected partners for the procurement of batteries, an essential driving force determining performance, the 
development and production of the eAxle, both symbolic and the heart of EVs, and the development of system-
on-chip (SoC) that will enable further evolution of our core system, EyeSight. With this, we have put all the 
important pieces in place for the development of BEVs.
Even before I became President, I thought it was important to visit workplaces to observe actual goings-
on, and this year has reminded me that all answers lie in the field. When I took up my post, I went out into the 
field to listen to feedback directly, and my sense was that people had not yet developed the right sense of 
urgency about the major changes taking place in the industry. There is no way for us to overcome this period 
of great transformation if we continue doing our jobs like we always have; this will leave us unable to envision 
a future beyond 2030. With this in mind and a strong resolution to start over from scratch with our businesses, 
I have been bringing to my colleagues a message that we need to tackle “monozukuri innovation” and “value 
creation.” Furthermore, we have established the Innovation Hub within the Gunma Plant, a hub where all 
departments related to product planning, design, and production, as well as partner companies and suppliers, 
can come together in a way that spans company and organizational boundaries. By doing this, we have created 
an environment where a wide range of stakeholders can engage in development with an approach different 
to that of conventional ICE vehicles. We have also reviewed our human resources system to ensure that this 
development can be carried out with high motivation and enthusiasm. Even so, the fact that we have been 
taking on the challenge of building cars that have never been built before has likely led to a lot of confusion 
among SUBARU employees. That is why I went to each site in the field, held a series of meetings with employees 
to hear their feedback, and at the same time, I encouraged them to take action and take on the challenge of 
transformation. Now, I have more opportunities to see how like-minded colleagues have come together to form 
Scrum teams and are working to help us become “One SUBARU” and bring about major transformation, and I 
feel that awareness of work, with a focus on development the Development Division, is changing. My visits have 
not been limited to development teams; I have also visited manufacturing and sales sites in Japan and overseas 
to hear employees’ feedback, which I have used to help build better systems and environments. In fact, this 
initiative to become “One SUBARU” began in the Aerospace Company, and I have already heard a number of 
comments that people have noticed improvements in communication and a sense of speed at the company’s 
new administration building completed last September, designed to adapt to changes in the way we work and 
improve the workplace environment. It will take time for these transformations to permeate the entire Group, but 
we will support these movements in each region and workplace and create a swell of momentum that will shape 
the future of the SUBARU Group.
collaboration between customers, retailers, and SUBARU, with products at the core. By doing this, we hope to 
build resonance with SUBARU and achieve a positive flow where we create more people who like SUBARU and 
want to join in its activities, or even work for SUBARU. In other words, we will create a “spiral of happiness” by 
increasing the number of people who are working toward the realization of a better society with our products 
as the starting point. I firmly believe that by deepening the understanding of Group employees about the 
direction of these unique SUBARU sustainable initiatives, we can further boost morale on the front lines, deepen 
and solidify the connection between employees and SUBARU, and further accelerate the implementation of 
each initiative. Furthermore, we will continue to move forward to become a company that can contribute to 
sustainable growth and global solutions to social issues, as initiatives started in each region become a great swell 
of momentum for the entire Group.
Note: For details on activities by SUBARU alongside customers, dealerships, and local communities under the two project themes of human life, which is 
irreplaceable, and natural life, such as rich forests and plant and animal life, please see page 54.
For me, the field is also a place for dialogue with stakeholders such as our shareholders and investors. My desire 
is to place great value on my connections with those people I meet in the field, and furthermore to bring them 
happiness. Among the opinions and suggestions I hear from all of you, I know there will be hints that will help 
us overcome challenges and lead us to growth. The lesson that I have learned since becoming President, that 
all answers lie in the field, also applies to dialogue with stakeholders. This is why I will continue to maintain 
close communication with you all going forward. As we take these steps forward, I humbly ask for your ongoing 
support and understanding.
To Our Stakeholders
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
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Vision
Delivering Happiness to All.
Value statement
“Enjoyment and Peace of Mind”
Corporate statement
We aim to be a compelling company with a strong
market presence built upon our customer-first principle.
The SUBARU Group, by no means a large automaker, concentrates 
its limited management resources in pursuit of “Delivering Happiness 
to All,” its unwavering vision in any business environment, and 
“Enjoyment and Peace of Mind,” the value it provides to its customers.
Our vision of becoming a company “Delivering Happiness to All” 
was inspired by the very happiness we perceived in our customers’ 
behavior and feedback, which we cherish in the deep relationships we 
have with them. To enrich people’s lives and minds, we aim to evolve 
what it means to provide “Enjoyment and Peace of Mind” in all our 
business activities, not only in our products, and seek empathy from 
our customers, retailers, local communities, and all other stakeholders. 
By doing so, we strive for the sustainable growth of the SUBARU Group 
and the realization of an enjoyable and sustainable society.
Delivering Happiness to All
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Universal Philosophy
Business Model
Most Important Market
• Human-oriented Car Making
• Strengthening Competitiveness through Selection 
and Concentration of Management Resources
• Initiatives in the U.S. Market
SUBARU has defined its value statement for customers as “Enjoyment and Peace of Mind.” We believe that peace 
of mind is realized only when a function of safety and trust in the brand is achieved. Enjoyment is built on peace of 
mind, and represents the enjoyment of driving as well as the enjoyment of travel by car and the enjoyment of life 
in general with a car. We also believe that the SUBARU brand’s promise to customers is to provide enjoyment and 
peace of mind even in the age of electrification. With this in mind, we continue to evolve our safety technologies.
The universal philosophy underpinning our car-making is to focus on people and pursue safety. This idea 
can be traced back to our DNA and origins as an aircraft manufacturer. The most important aspect of aircraft 
development is safety. The required safety performance and technical standards to avoid any possible emergency 
are extremely high, and we took the approach of pursuing people-focused aircraft design to achieve this. This 
philosophy of prioritizing safety above all else has been passed down from generation to generation in our 
development of vehicles. SUBARU’s DNA is the consistent pursuit of high levels of safety, excellent driving 
performance, and rational design in every era.
Constant Refinement of Safety Technologies
Ever since before the SUBARU 360 was released in 1958, 
we have dedicated ourselves to developing vehicle bodies 
for collision safety in order to effectively absorb shock 
from collisions in all directions and protect the driver and 
passengers with a cabin structure of robust strength. At 
that time, safety was not yet considered an important value 
of vehicles, and even the concept of Passive Safety was 
not common. Yet, we voluntarily began frontal collision 
tests in 1965. Even without crash test dummies, our engineers conducted their own research on the vehicle’s 
body structure and the impact of collision on the human body, pursuing better Passive Safety through trial and 
error, one step ahead of the time. Since then, based on the safety concept of protecting not only the driver but 
also passengers and pedestrians, we have continued to develop proprietary Passive Safety technologies. In this 
process, we have accumulated various types of Passive Safety data, including overturn and rear-end collisions, as 
well as designed vehicle structures that prevent the engine from penetrating the cabin in a frontal collision and 
have a space to absorb impact if a pedestrian were to come into contact with the hood.
Moreover, under our overall safety philosophy, we are continuously pursuing innovations in the basic design 
of vehicles to provide a clear, useful, and comfortable space where the driver can concentrate on driving easily, 
as well as basic performance in terms of driving, turning, and stopping. Performance in driving means more than 
simply delivering enjoyment. It is an important factor in increasing safety. It enables safe hazard avoidance in the 
event of an accident and stable, normal operation in various weather and road conditions.
In addition to these efforts, we have been developing driver assistance systems using stereo cameras and 
radar for more than 30 years, culminating in EyeSight and other advanced safety technologies. EyeSight uses 
recognition and control by stereo cameras to achieve its primary functions. The cameras constantly monitor 
the road ahead and can measure distances just like a person’s eyes. It offers superior recognition capabilities, 
identification of vehicles, pedestrians, and lane markings, while providing wide viewing angles, long detection 
ranges, and precise brake lamp identification through color imaging.The software, which functions as the “brain” 
of the system, takes this information and the state of the vehicle’s operation to determine the necessary controls, 
resulting in the execution of these in a manner that fits the situation like the “hands and feet” of each vehicle unit. 
The new-generation EyeSight uses newly developed stereo cameras with a much wider field of view and enhanced 
software to enable more precise recognition of the traffic conditions and a wider range of responses in various 
situations at intersections. Models equipped with a wide-angle single lens camera, electric brake booster, and four 
front and rear radars provide 360-degree sensing to support collision avoidance in a wider variety of situations, 
including in areas with poor visibility. Furthermore, the acceleration or deceleration function for following a vehicle 
ahead and steering assist have been refined for smoother and more natural control. This has evolved EyeSight into 
a driver assist system that can be used with even greater confidence.
Achievement of Zero Fatal Traffic Accidents in 2030
SUBARU is working to achieve zero fatal traffic accidents* in 2030. We will enhance the safety performance of our 
cars from every perspective for our aim by making the five areas of Primary Safety, Active Safety, Preventive Safety, 
Passive Safety, and Connected Safety even better.
SUBARU’s All-Around Safety
Basic design features for avoiding accidents
Increasing driving safety through basic design features such as 
car shape and controls
● Visibility design ● Driving position ● Interfaces
The ultimate in driving performance for greater safety
Facilitating hazard avoidance by improving the performance 
of basic car functions: driving, turning, and stopping
● Horizontally-opposed engine
● Symmetrical All-Wheel Drive
● Subaru Global Platform
An extra level of safety, just in case
Protecting both passengers and pedestrians
● Engine layout ● Subaru Global Platform
● Pedestrian protection airbag
Advanced technology that supports safe driving
Supporting safe driving by helping avoid collisions and 
reduce damage
● EyeSight
To save even more lives
24-hour/365-day access to rapid emergency assistance
● Advanced Automatic Collision Notification (AACN) system
Primary
Safety
Active
Safety
Preventive
Safety
Passive
Safety
Connected
Safety
Safe situation
Hazardous
situation
Spread of
damage
Collision
Accident
Preemptive 
accident 
avoidance
Damage 
reduction 
during an 
accident
Universal Philosophy
Human-oriented Car Making
Universal Philosophy
People-Focused Monozukuri
Accumulated Strengths and Business Model
* Zero fatal traffic accidents among occupants of SUBARU vehicles and people involved in collisions with SUBARU vehicles, including pedestrians and cyclists.
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To maintain our earnings power and achieve sustainable growth in a severely competitive environment, it is 
of utmost importance that customers recognize SUBARU’s unique value. It is also vital to implement detailed 
strategies for differentiation and adding value. By focusing on fields and markets where we can demonstrate 
our strengths and by promoting selection and concentration in the allocation of limited management resources, 
we have increased added value and strengthened our competitiveness, while at the same time refining the 
SUBARU brand.
In the U.S. market, our most important market, retail sales exceeded the previous year’s results for 12 consecutive 
years from 2008 to 2019, while sales volume grew rapidly by about 3.7 times over this same period. This is largely 
due to our initiatives focused on products tailored to the needs of the U.S. market, which led to the establishment 
of a strong sales foundation.
In 2024, our goal is to reach sales of 680,000 units (up 9.6% year on year), and over the medium to long term, we 
will work to grow our market share to 5%.
Love as a Key of Communication
SUBARU’s unique AWD technology has established our reputation for cars that are capable enough to drive 
on snow-covered roads in the snowbelt. In addition, the functionality of EyeSight and the high praise of 
its Passive Safety performance by third-party organizations have helped SUBARU to gain a reputation for 
its safety. This safety as well as handling and stability that is faithful to the driver’s intention, under all road 
conditions from ordinary roads to unpaved roads and wet roads, and in a variety of weather conditions, have 
resulted in widespread recognition and trust for SUBARU’s safe and enjoyable cars. The situations in which 
customers experience this safety feature and the points at which they perceive the value of our cars vary, 
but the fact that many of customers express their “love” for their SUBARU is something unique about the 
SUBARU brand. Based on this recognition, we have implemented the Love Campaign, which is a marketing 
campaign that asks customers about life with their SUBARU. It has created a story within each customer 
who has chosen SUBARU not simply as a means of mobility, but also because they value the product and 
its functional value based on their own values and beliefs. The campaign invites customers to evolve their 
attachment to their SUBARU as the one and only expression of personality and passionately express this love 
to others. As our products have improved, we have gained the support of many people who lead active lives, 
i.e., going out on weekends and enjoying sports and outdoor activities. At the same time, the presence and 
value of SUBARU have become more important to these customers as they tell their own story. These have led 
to SUBARU’s robust brand power.
The SUBARU Group’s Strong Sales Network
We refer to the businesses who actually meet customers in-person and provide our products and services as 
“retailers” instead of “dealers.” As representatives of the SUBARU team, they work with each customer in each 
region according to their feelings and values. Since retailers are important partners to us, we have focused on 
supporting their activities in all areas, from new car sales to after-sales service, and have grown together with 
them. This has built a relationship of trust and deepened the bond with those who share SUBARU’s direction, 
resulting in our current competitive advantage in the U.S. market. As of March 31, 2024, we have a total of 640 
retailers, with plans to increase this number to approximately 650 in the future. We do not intend to simply 
increase the number of retailers at random, but rather to grow together by first improving their profitability by 
increasing same-store sales and then by implementing a cycle of further investment in the SUBARU business.
SUBARU’s Unique Activities Close to Customers and Local Communities
We believe that the rooting of each retailer, in addition to products, in the local community and the 
relationships that each staff member builds with customers will foster trust, empathy, and love for the SUBARU 
brand among customers and lead to SUBARU’s growth. Our vision is that everyone involved with SUBARU 
will feel love and respect, and we are continuously promoting Love Promise, a support activity that is tailored 
to each region to realize a better society together with our retailers. This initiative demonstrates the retailer’s 
attitude and thoughts toward the community and promotes the understanding of each staff member’s 
personality and values, fostering a stronger and deeper relationship of trust with our customers. Since actual 
participation helps to motivate each staff member and to recruit and retain excellent human resources, more 
than 630 retailers have now signed on, resulting in even larger activities that utilize local networks.
Love Promise has become a more meaningful activity and generated more significant impacts both 
internally and externally. One significant result has been SUBARU’s high rankings in all industry brand 
evaluations targeting general consumers. The relationship between SUBARU, retailers, and customers is one 
of the most important elements in fostering a different presence and SUBARU’s uniqueness that sets us apart 
from other brands.
We consider the U.S. as our most important market and 
concentrate on other developed countries with mature 
motorization.
Development and production of minicars ended in 
2012. We are leveraging our technological strengths 
to enhance size and design, concentrating on the 
SUV segment, which is convenient for daily life as well 
as active life and has a high affinity with customers, 
especially in the U.S. market.
Market Focus
Development Focus
Product Focus
SUVs:
770 thousand units
83%
Note: Retail sales for FYE March 2024
U.S.:
695 thousand units
71%
Note: Consolidated sales for FYE March 2024
Business Focus Areas
FYE March 2018
Discontinued
FYE March 2013
Transferred
Our priority is not simply 
expanding our business. 
Instead, we concentrate our 
business resources by narrowing 
down our focus to automobiles 
and aerospace, where we can 
best utilize the technologies and 
know-how we have built up over 
the years.
FYE March 2004
Transferred
Industrial Products Business
Sanitation Truck and Wind Power 
Business
Railcar and Bus 
Business
Automotive Business Unit
Aerospace Business Unit
Business Model
Most Important Market
Strengthening Competitiveness through Selection and Concentration of 
Management Resources
Initiatives in the U.S. Market
1
2
3
Competitiveness
Collaboration
We focus on 
“Enjoyment and Peace of Mind.”
We effectively utilize partnerships to 
jointly develop vehicles instead of 
developing everything in-house.
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At SUBARU, we hope to enrich the lives and minds of all people connected to our Group, with a vision of becoming a company “Delivering Happiness to All.”
With our DNA as an aircraft manufacturer and based on our human-oriented approach to monozukuri, we provide product value that embodies the SUBARU Difference, 
and by continuing to meet the various expectations of our customers who share these values, we will enhance in order to achieve this, we are encouraging the growth 
of the individual and harnessing and aggregating the power of all employees, including innovation leaders and those who will support them to achieve growth of the organization. 
In addition, we will aim to achieve both the sustainable growth of the SUBARU Group and the realization of an enjoyable and sustainable society.
Achieving an Enjoyable 
and Sustainable Society
Sustainable Growth of 
the SUBARU Group
Cultivating human 
resources
Work style changes
Advancement of 
innovation in the 
auto industry
Corporate Statement  We aim to be a compelling company with a strong market presence built upon our customer-first principle.
Enhancing relationships 
with customers
New Management 
Policy
People-Focused Mobility Culture
Resonance and Coexistence
Peace of Mind
Diversity, Equity, & Inclusion (DE&I)
Environment
Compliance
Selection and concentration
Differentiation
+
+ Added value
The SUBARU Group’s Unique Business Model
Climate  
change 
Resource 
recycling
Traffic 
accidents
Respect for 
human rights
Social Issues
Delivering Happiness to All
Enriching People’s Minds and Lives
Six Priority Areas for Sustainability
Key Initiatives
Empowerment
Engagement
Corporate Culture Reforms 
Quality Enhancement
Monozukuri 
Innovation
Value Creation
Development with a focus 
on individuals
—Cultivate self-motivated,  
self-directed individuals—
Organizational growth
—Continue developing  
supportive culture—
Innovation Leaders
Value Creation Process
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Natural capital
Financial 
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Human capital
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We believe that the key to overcoming this once-in-a-century period of transformation and sustainably increasing 
our corporate value will be through our relationships with customers and communities that are unique to 
SUBARU. Furthermore, we believe that these relationships must be built up through the united efforts of all 
Group employees involved in all areas, from product planning to manufacturing, sales, and service. The common 
thread in the two key initiatives here, enhancing relationships with customers and cultivating human resources, 
is people, and the connections between them. With technological innovation and changes in the social and 
business environment, customers’ expectations of automakers and the values they seek in cars and services 
are also changing. However, we will continue to place importance on people and connections as a timelessly 
essential element, as we strive to achieve an enjoyable and sustainable society and the sustainable growth of the 
SUBARU Group.
Because of our relatively smaller scale in the automotive industry, each employee is inevitably responsible for a 
wider range of areas than at our larger peers. However, these employees must also possess expertise to enhance 
our competitiveness. Under these circumstances, we believe that the human resources that have helped us to 
build relationships with our customers by creating SUBARU’s uniqueness through a variety of ideas will remain 
our most important source of competitiveness.
Many of the people who work in the SUBARU Group are themselves SUBARU enthusiasts and share a strong 
desire to bring “Enjoyment and Peace of Mind” to our customers and to make as many people as possible come 
to love SUBARU. In that sense, we share a great deal of qualities with each other as a group. This characteristic 
has undoubtedly been our strength, as it has enabled us to march forward with unity and haste toward our shared 
goals. On the other hand, we believe that this can at times present a weakness or a challenge in overcoming this 
once-in-a-century period of transformation in the automotive industry.
In this environment, where there is total uncertainty about the market’s future and a need for adaptation 
against disruptive and non-linear changes at an unprecedented pace, it is essential for us to cultivate human 
resources who can take on new challenges with diverse perspectives and free thinking, who can respond quickly 
and flexibly to any situation, and who can create new value by rapidly implementing innovative ideas that are 
unique to SUBARU.
As a member of the management team, I would like to drive the medium- to long-term enhancement of the 
Group’s corporate value by encouraging each employee to transform their mindsets and behavior, providing 
opportunities for capability and career development that maximize each individual’s talents, and linking 
individual growth to the growth of the organization.
Key Initiatives: Enhancing Relationships with Customers and Cultivating Human Resources
Cultivating Human Resources, the Source of Our Competitiveness
customers have expressed the word “love,” a concept that is key to our communications in the U.S., and I 
believe it is a word that expresses the essence of the relationship with our customers.
One moment I saw particularly struck me as being especially indicative of SUBARU; at an auto show in the 
U.S., a father smiled as he looked at one of our engine displays and explained it to his elementary school-
aged son. There are other examples we have brought up that are often encountered by our employees, and I 
myself have had similar experiences many times, meeting people who speak enthusiastically about SUBARU in 
various situations, places, and occasions. In Japan you might see SUBARU drivers park next to each other at a 
supermarket, give way at intersections, make respectful eye contact when passing each other, or travel together 
on the highway. Not only in Japan but also in the U.S. I have seen and experienced this kind of courtesy while 
driving, as well as observed posts on social media. This emergent behavior comes from the great appreciation 
customers have for our products, mutual trust and respect based on the impression that SUBARU owners will take 
good care of their cars, and the fostering of a sense of camaraderie based on the joy of finding other SUBARU 
enthusiasts who love the same kind of cars, for example. Plus, the feelings about SUBARU expressed in language 
over social media posts build resonance and expand the circle of active SUBARU supporters.
Since our founding, we have been refining our products by staying close to customers and listening to their 
feedback based on our human-oriented approach to monozukuri. We have been fortunate to have earned praise 
and support from many customers for our products. Despite a transition to electric products, this approach 
will not change, and we will continue our efforts to create products that meet our customers’ expectations. In 
addition, we would like to create a community that is only possible because of who we are as SUBARU. In the 
U.S., we have been advancing community engagement initiatives for many years together with our retailers and 
customers who have a desire to help those in need and do something good for society and the environment. We 
will continue to take the initiative in transforming this desire into actions, thereby expanding our circle of people 
who resonate with us among customers and all other kinds of stakeholders.
We will deepen our relationships 
with customers and 
enhanceour corporate value 
as “SUBARU One Team”
Representative Director, Executive Vice President
Fumiaki Hayata
In our business so far, we have formed deep relationships between SUBARU and its retailers and customers that 
makes us different from other brands. Though it is very difficult to put these relationships into words, many of our 
SUBARU’s Unique Relationships with Customers
Value Creation Process
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Enhancing Relationships with Customers
SUBARU’s strength lies in the deep connections it 
forges with customers. In addition to each customer’s 
attachment to their SUBARU vehicles, the affinity 
created through the connection between the 
customers and retailers, as well as the connections 
among customers and with the local community, all 
based on the product and SUBARU, leads to trust 
and fosters deep relationships with customers that 
stand apart from our peers.
We have defined our value statement for 
customers as “Enjoyment and Peace of Mind.” 
“Peace of Mind” is established only when there is a sense of trust in the brand that customers feel from the quality 
and their experience at the retailer, as well as how the company resolves social issues and its contribution to the 
revitalization of the local economy, in addition to the safety of our vehicles. We believe that “Peace of Mind” is a 
prerequisite of “Enjoyment”—not only the enjoyment of owning and driving a SUBARU but also the enjoyment of 
traveling by car, the enjoyment of life with a car in general, and the enjoyment of connecting with the SUBARU brand in 
day-to-day life and the enjoyment of sharing this with friends. With this value statement in mind, all Group companies 
and employees engage in a number of initiatives in anticipation of various positions and situations while regularly 
asking themselves, “Do our business activities resonate with customers and do customers feel affinity?” and “What can 
we do for our customers, shareholders, business partners, and local communities?”
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Enjoyment and 
Peace of Mind
Over the years, we have fostered relationships with our customers focused on our products. SUBARU, which has its 
roots in the aircraft business, believes that the most important basic performance of a car is safety. In the development 
of aircraft, “safety” was the top priority, and together with pilots as the user, we carefully created aircraft that performed 
according to pilot feedback and expectations. Car-making that considers the driver, meets their needs, and appeals to 
their emotions is a philosophy passed down from SUBARU’s predecessor.
SUBARU 360, which was released in 1958, was the first 
mass-produced minicar to accommodate four adults, and 
was the starting point of the family car. It provided the 
“enjoyment” of going out with the family, and was more 
than just a means of transport. In Japan, it was a time when 
automobiles were still an object of adoration and out of 
reach of many. Yet, SUBARU pioneered the motorization 
of Japan from starting from zero, conceiving the ideal 
packaging, reducing weight to provide ride comfort and 
performance, and minimizing costs, leveraging technologies 
such as a frameless monocoque structure that harnesses 
aircraft technology and reinforced plastic materials.
As exemplified by the Leone, the first mass-produced 
AWD passenger car in Japan, the Legacy, which led the station wagon boom, the Outback and the Forester, which 
created a new crossover SUV category, and the EyeSight driver assistance system, SUBARU has continuously created 
unique new value based on innovative, free thinking, combined with the basic performance of “driving, stopping, and 
turning,” unique proprietary technologies, mainly in safety technology and AWD, and the ability to meet customer 
expectations.
The Starting Point of Our Relationships with Customers
There are many situations where our employees come into contact with the voice of customers. Why do customers have 
such a passion for SUBARU? It is the job of each and every employee of the Group to continuously pursue the answer. 
As shown below, the customer experience outside of the retailer gives each employee confidence and serves as the 
driving force behind our work, including car manufacturing. 
The Voice of Customers as Driving Force
In the U.S., we and its participating retailers work together to make the world a better place all year-round with our 
motto “Do the right things.” Customers who share our values and actively support these activities will not be content 
with ensuring their own happiness. Instead, they are deeply concerned about society and global resources, and they 
are making the effort to act in an altruistic way, including helping those in need, and want to improve society and 
the environment. In many cases, our customers become our teachers through the various activities we implement to 
improve society. These ongoing initiatives allow us to build stronger and deeper relationships with them.
SUBARU’s “Love Promise” Initiative
• People who I meet for the first time start talking about SUBARU and their memories with SUBARU.
• When research companies interview SUBARU customers, many of them speak with a passion. They often receive 
feedback, such as the survey response rate is high.
• When they meet a SUBARU employee at the immigration checkpoint, many examiners will take longer than normal, 
asking questions about SUBARU vehicles, such as “I have a friend who drives the WRX. It’s a great car!” or “When will 
the new model come out?
Some Situations SUBARU Employees Have Come Across
When meeting someone for the first time
From a research company
At the immigration checkpoint
It’s always fun to talk with  
SUBARU customers.
Their response rate is really high.
Do you work at SUBARU?
My friend loves the WRX.
My father is on his third 
SUBARU.
While the values that customers hold in cars and their preferences have grown more complex with the changing times, 
SUBARU has always been close to its customers, understanding their driving needs and expectations in the real 
world, and continuing to refine its proprietary technologies and products toward these ends. By repeating the cycle of 
enhancing the value of products and their functions, such as “safety,” “functionality,” and “capability,” we have gained 
the affinity and trust of our customers.
The long-term result of this cycle has made SUBARU an important part of our customers’ lives, and they often tell us 
about their lifestyles, experiences, and affinity using words that describe their SUBARU vehicle as a part of their lives. 
For example, not just safety and peace of mind but also in the feeling of caring for important family and friends beyond 
that, the fact that their SUBARU vehicle is more than just durable and long-lasting, it is always there with them as well as 
their family and friends creating important memories in life and leisure, translates functional value into emotional value.
Survey results have shown that many customers chose SUBARU by word of mouth from family or friends. With the rise 
of the internet and social media, the affinity for the SUBARU brand and its products is now generated even more from 
the posts of each customer who praises their SUBARU vehicle not just as a means of transport but also for the product 
and the functional value it brings. This results in SUBARU occupying a cherished presence in the hearts of its customers.
SUBARU’s Value Among Customers
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・	 Subaru Reviews, Safety Ratings, and Awards | Learn More
 	 https://www.subaru.com/vehicles/accolades.html
Our goal of being more than a Car Company®: Love Promise® Initiatives
Launch of Programs with Love as the Keyword
In the U.S., a key SUBARU Group market, we have been conducting our Love Campaign since 2008. Every day, SOA 
receives messages from customers saying things like, “I love my SUBARU.” What really stands out is that so many 
people use the word “love” to express their feelings about their SUBARU. Launched with love as the keyword, the 
Love Campaign involves a variety of initiatives that are closely attuned to customer feelings and values. That approach 
is especially represented during the year-end holiday season by the Share the Love Event® campaign. Large discounts 
are the norm during the season, but the Share the Love Event® gives customers who buy a SUBARU vehicle during this 
period the chance to have SUBARU donate on their behalf to a charity of their choice. This program is closely attuned 
to the sensibilities of customers who are committed to community engagement, and has been running for the 16 years 
from 2008.
Amount of donations collected with retailers over the 16-year period from 2008 to 2023
More than U.S.$288 million donated to around 2,300 communities
▶ U.S. Accolades for the SUBARU Brand
Our programs, including Love Promise® initiatives with retailers and customers,  
rank highly in U.S. consumer brand evaluations for all industries and in U.S.  
customer satisfaction surveys. This has helped to enhance the SUBARU brand.
▶ Love Promise® Initiatives in Five Areas
■ Subaru Loves the Earth® 
	
https://ourimpact.subaru.com/our-community/subaru-loves-the-earth/
■ Subaru Loves to Care® 
	
https://ourimpact.subaru.com/our-community/subaru-loves-to-care/
■ Subaru Loves to Help® 
	
https://ourimpact.subaru.com/our-community/subaru-loves-to-help/
■ Subaru Loves Learning® 
	
https://ourimpact.subaru.com/our-community/subaru-loves-learning/
■ Subaru Loves Pets® 
	
https://ourimpact.subaru.com/our-community/subaru-loves-pets/
Evolution from Love Campaign to Love Promise–An Initiative That Makes Us More Than a Car Company
The Love Campaign began as a sales promotion initiative, and over the past 15 years has grown into a more significant 
activity that makes use of community networks built through collaboration with more than 630 retailers across the U.S.
SOA and retailers are participating in the Love Promise Community Commitment based on a core belief in helping 
those in need through charitable efforts, and the concept that everyone connected with SUBARU should feel loved and 
respected. Focusing on initiatives in five areas of interest, we are making the world a better place through activities for 
the communities and regions that each retailer calls home. Specifically, in addition to the four organizations*1 that SOA 
partners with, retailers independently support community and regional organizations.
Love will guide our aspirations to transcend what it means to be an automaker with programs to link customers, 
SUBARU vehicles, and life and lifestyles.
*1 SOA has partnerships with these four national charity partner beneficiaries: ASPCA® (The American Society for the Prevention of Cruelty to Animals®), Make-A-Wish, Meals on 
Wheels, and the National Park Foundation.
The Subaru Love Promise® Retailer of the Year Awards are presented annually by SOA to retailers across the U.S. 
that are making a positive impact on their customers and communities.
In 2023, Subaru of Las Vegas, a retailer in the city of Las Vegas in Nevada, 
was named Retailer of the Year, which is the most prestigious of the awards.
https://www.subaruoflasvegas.com/2023-love-promise-retailer-of-the-year/
2023 Subaru Love Promise Retailer of The Year|FINDLAY SUBARU OF LAS VEGAS
Initiatives by Subaru of Las Vegas, recipient of the 2023 Subaru Love Promise® Retailer 
of the Year Award
The Subaru Love Promise® Retailer of the Year Awards
Forbes*2  America’s Best Brands For Social Impact 2024
SUBARU was ranked first in the 
automotive category and second  
among the top 300 brands for the  
second consecutive year.
Axios Harris Poll 100 
Reputation Rankings
SUBARU was ranked in the top 20 of the 
100 most reputable companies in the U.S. 
(based on consumer research) for the third 
year in a row.
Disclaimer: © 2024 Forbes Media LLC.  
All rights reserved. Used under license.
Subaru Loves to Care®
Support for people 
battling illness
Subaru Loves to Help®
Support for those in need 
of housing and food
Subaru Loves the Earth®
Activities to protect 
the Earth
Subaru Loves Learning®
Support for 
education
Subaru Loves Pets®
Animal welfare
At Subaru, making cars has always been about being close to our customers’ lives SUBARU cars have created memories 
for their owners, and our customers feel “love” for their cars and for SUBARU. In the U.S., “love” has evolved into the 
Subaru Love Promise, the philosophy and initiatives to which Subaru and our retailers are deeply committed. Products 
at its core, the Subaru Love Promise creates a strong bond between SUBARU, its customers, its retailers and its 
communities. We believe this is a source of our value creation for society and the future, and we intend to protect and 
expand it.
We believe this is a source of our 
value creation for society and the future, 
and by protecting and expanding it, we 
will work to achieve  an enjoyable and 
sustainable society.
Toward Achieving an Enjoyable and Sustainable Society
Subaru Love Promise 
Subaru Love Promise 
Strong people-to-people ties between
SUBARU, customers, retailers, and communities.
Customers
Products
Retailers
SUBARU
Products
Products
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*2 A leading global economic magazine based in the U.S.
At Findlay Auto Group’s SUBARU retailer in Las Vegas, General 
Manager Burton Hughes has created an open and welcoming 
atmosphere for the past 18 years. Everyone who visits the retailer 
is treated like a family member and made to feel at home. The 
sense of family extends not only to staff and customers but also 
to the many local charities and community organizations the 
retailer supports.
Findlay Auto Group works with more than 50 NPOs and has 
donated more than U.S.$1 million to local charities since 2021. 
Employees also actively volunteer to support their communities 
and those in need. Since 2019, Findlay Auto Group has partnered with Make-A-Wish® Southern Nevada, 
which has donated more than U.S.$200,000 to help fulfill more than 20 wishes for children with chronic or 
life-threatening illnesses. The company has also donated more than U.S.$64,000 to Michael’s Angel Paws, 
an organization dedicated to training service and therapy support dogs for people facing physical or mental 
challenges. In addition, five Subaru of Las Vegas employees volunteered to form their own therapy dog team 
after a total of 500 hours of curriculum and apprenticeship with their pets. The five therapy dogs visit hospitals, 
veterans homes, and nursing homes throughout the community, wagging their tails and making residents smile.
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New Management Policy
As the times have changed, they have also created a range 
of areas that the automotive industry has had to handle, 
including changes in customer preferences, the increasing 
complexity of cars, and stricter regulations in various 
countries. In addition, we have entered what is called a 
once-in-a-century period of profound transformation, 
and are facing a situation in which we must fight and 
outperform not only competitors within our own industry 
but also competitors with completely new values from 
other industries. Last year, growth in the rapidly growing 
BEVs market in the U.S. began to cool off, while the 
popularity of HEVs is rapidly increasing, part of a business 
environment for SUBARU that is changing in an even more 
non-linear way and at unprecedented speed.
Flexibility in Product Development
We have explored various options for the development 
of BEVs, including in-house development and alliance 
cooperation, but for the four BEV SUVs planned for 
our lineup by the end of 2026, we are developing them 
jointly with Toyota Motor Corporation, (TMC), leveraging 
the knowledge and expertise of both companies. In 
this BEV early transition stage, we believe that HEVs 
will be of extreme importance, and will install our 
next-generation hybrid with a horizontally-opposed 
engine based on the TOYOTA Hybrid System, to our 
mainstay Forester and Crosstrek models. Strengthening 
HEVs lineup will ensure product flexibility and expand 
customer choices.
At a time when it is difficult to predict how the 
immediate future will unfold, SUBARU is paying close 
attention to changes in regulations in each country and 
changes in customer preferences. While doing this, 
we are taking various actions based on the recognition 
that it is extremely important to ensure flexibility and 
scalability, using this concept to adapt to such changes 
flexibly and to scale at once when the direction of the 
shift becomes clear.
SUBARU aims to reduce its well-to-wheel CO2 emissions by 90% or more from 2010 levels by 2050 in working to 
bring about a decarbonized society. To this end, we will apply electrification technology to all SUBARU vehicles sold 
worldwide by the early 2030s.
On August 2, 2023, SUBARU announced its New Management Policy. Our milestone for 2030 had previously been to 
shift to EVs comprising 40% or more of all vehicles sold worldwide, with BEVs and HEVs making up this 40%. In the New 
Management Policy, we have made a major revision to the target of global vehicle sales of 1.2 million-plus units, greatly 
adjusting the targeted 50% sales of BEV within this figure, demonstrating a firm resolve to achieve goals toward 2028 
with an eye on 2030.
BEVs
BEVs
Carbon 
Carbon 
neutrality
neutrality
Growth of 
Growth of 
emerging 
emerging 
manufacturers
manufacturers
Once-in-a-century 
transformation
Non-Linear Transformation
Unprecedented Speed
New Management Policy | SUBARU CORPORATION
	
https://www.subaru.co.jp/en/outline/about/policy/index.html
Updated New Management Policy (Announced May 13, 2024) | SUBARU CORPORATION
	
https://www.subaru.co.jp/en/outline/about/policy/update/
This period of major transformation in the industry has led to uncertain futures, and the approaches and actions toward 
carbon neutrality, the speed of electrification, and customer preferences vary greatly depending on the market and 
region. In addition, as a means of achieving carbon neutrality, companies in the industry are pursuing development  
to unlock various kinds of potential. We have chosen the electrification of products as one of our means, and will 
explore various initiatives aimed at achieving our vision for 2030. These initiatives will be divided into three phases 
based on market forecasts in the U.S., our most important market, andwill respond to the situation with flexibility and 
scalability while keeping a close eye on changes in the environment.
Advancing initiatives based on the principle of 
“Flexibility” and “Expandability”
*Monozukuri: Manufacturing
SUBARU’s Business Environment
CO2 Reduction Roadmap
Toward 2030 Milestones
Phase 1  Flexibility in the BEV Early Transition Stage
Flexibility in Production System
Through mutual production and supply of BEV models jointly developed alongside Toyota Motor Corporation, we 
will ensure flexibility in our production areas, and mitigate risks together in these times when it is difficult to foresee 
the future. In addition to the Solterra that has already been launched in the market, BEVs produced at Toyota Motor 
Corporation’s U.S. plant will also be supplied to SUBARU. Furthermore, around 2025, BEVs produced at the Yajima Plant 
within the Gunma Plant will be supplied to Toyota Motor Corporation. SUBARU plans to practice mixed production 
that includes ICE products, through which we will adjust our produced models flexibly in response to demand trends, 
allowing us to maintain operations.
In addition, in fall 2024 the Kitamoto Plant, which was previously the production and sales base for the Industrial Products 
Business, will be renovated and the production of transaxles, which will be a core component of the next-generation HEV 
power unit, will begin there. The next-generation HEV power units will initially be installed in vehicles manufactured at our 
plants in Japan, but are to eventually be installed in vehicles manufactured at SIA in the U.S. as well. This approach is aimed 
at maximally utilizing production capacity in Japan and the U.S. by ensuring a production system that can flexibly respond to 
demand fluctuations and is in consideration of plans to supply BEVs produced at the Yajima Plant to Toyota Motor Corporation.
By the 1st half 
of the 2030s
Apply electrification technologies*1 to all SUBARU vehicles*2 sold worldwide.
By 2050 ▶Reduce average well-to-wheel CO2 emissions from new vehicles sold 
worldwide by at least 90% compared to 2010 levels.
*1 Refers to the technology 
used to foster the use of 
electricity for EVs, HEVs,  
and others.
*2 Excluding models supplied 
by OEMs.
In 2030▶Aim for 50% of global sales to be BEVs
4 SUVs to be in BEV lineup by the end of 2026
(Joint development)
• BEV SUV manufactured at Subaru's Yajima Plant will also be 
supplied to Toyota Motor Corporation(TMC)
• BEV SUV manufactured at TMC's U.S. Plant will also be 
supplied to Subaru
Images are for illustration purposes only.
SUV
Manufactured
at TMC's U.S. plant
SUV
Manufactured
at Subaru's 
Yajima Plant
SOLTERRA
開 発
Production
Monozukuri* Innovation
Value Creation
Development
Product
• BEV 
Development 
and production
• HEV 
Development 
and production
• Production 
Plants
Our Approach of Flexibility and Scalability
BEV early transition stage
Transition stage
Phase 1
Phase 2
Phase 3
Initiatives to enhance SUBARU’s competitiveness while 
adapting flexibly to change
Generating results in key initiatives
2025
2026
2027
2028
▶
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Even in an era where BEVs are the mainstream, SUBARU’s products and the feelings we want to convey to our customers 
will never change. Many of our customers and shareholders have asked us how we can create the SUBARU Difference 
with BEVs that lack a horizontally-opposed engine, one of our core technologies. Our response is that we will continue 
to pursue the concept of human-oriented car making to create vehicles that are closely attuned to the customer. 
We believe that it is precisely because of BEVs that we will be able to expand the possibilities of our accumulated 
technology and expertise, and evolve the value of “Enjoyment and Peace of Mind” that we want to deliver to our 
customers. Accordingly, we will accelerate our efforts to realize the world-leading “Monozukuri Innovation” and “Value 
Creation” as our key initiatives to meet customers’ expectations and enhance our corporate competitiveness in the 
BEV era. The reason why we have chosen these two key initiatives is that the BEV business in the future will require 
a completely different approach in the production and development process and product planning from that of 
conventional ICE products, and that the business will go beyond purely vehicular businesses to incorporate peripheral 
businesses as well, from procurement to after-sales service. Against this backdrop, in the SUBARU New Management 
Policy announced in August 2023, we expressed our resolve to bring the results of these key initiatives to fruition by 
steering SUBARU toward BEVs and concentrating resources in this area, starting with our own BEVs targeted for 2028.
CMzO (Chief Monozukuri Officer)
CBBO (Chief Battery Business Officer)
CDCO (Chief Digital Car Officer)
Building Systems
In order to achieve the world-leading “Monozukuri Innovation” and “Value Creation” and get the BEV business on 
track, the key is to accelerate the speed of management decision making, which is not an easy task amid uncertainty 
over the future. Therefore, we have positioned areas that require a different approach from conventional ICE vehicles 
as core priority themes, and have started a system with five Chief Officers (CXOs) to whom great authority has been 
delegated. These CXOs are engaged in cross-departmental action to break down departmental barriers, restructure 
the organization, and accelerate our “Monozukuri Innovation” and “Value Creation.”
CXO (Chief X Officer)
Mission
CMzO:	 Chief Monozukuri Officer
Lead efforts to halve the development process and lead time, halve the configuration and 
number of parts, and halve the production process and lead time, and drive initiatives to achieve 
world-leading “Monozukuri innovation,” as well as to visualize information flow and connect 
customers and SUBARU in the shortest possible time
CBBO:	 Chief Battery Business Officer
Lead the overall advancement of the battery business across the entire value chain, including 
ensuring stable procurement, competitiveness, and business viability 
CDCO:	Chief Digital Car Officer
Drive initiatives to achieve world-leading “Value Creation” through the digitalization of 
automobiles and improvement of vehicle value through software
CCBO:	 Chief Connected Business Officer 
Drive initiatives to achieve world-leading “Value Creation,” primarily in the “out-car” domain 
covering experiences after delivery of a vehicle to the customer
CCIO:	 Chief Cost Innovation Officer 
Unify all departments and lead and oversee Company-wide efforts to achieve cost 
competitiveness
Phase 2  Determination for 2028
CXO Messages
New Management Policy
2024
2025
2026
The mission of the CMzO is to lead efforts to halve the development process and lead time, halve the configuration and 
number of parts, and halve the production process and lead time, driving initiatives to achieve world-leading “Monozukuri 
Innovation” To carry out this mission, we believe that we need to visualize the flow of goods and information from development 
to after-sales, and reduce our target amounts by half, in order to connect customers and SUBARU in the shortest possible 
time. Specifically, this will come in the form of new BEVs produced at a new plant, pursuing and realizing a completely new and 
streamlined production process that optimizes the flow of goods and information, with a focus on BEV-specific battery and 
software. To achieve this, we aim to create a plant that is always aiming to practice monozukuri at the cutting edge and in a 
continuously evolving way, with an emphasis on flexibility and scalability for the future.
The CBBO’s mission is to realize a battery value chain that supports competitive EVs, through which we will contribute to our 
sustainable growth and increase our corporate value. The scope of the CBBO’s activities is extremely broad, covering the 
development, procurement, production, sales, and after-sales service of drive batteries for EVs. In particular, we recognize that 
securing highly competitive batteries for BEVs, which we are currently developing in collaboration with Panasonic Energy Co., 
Ltd. is the most important issue for the time being and will determine our future. We are always looking to solve problems from 
the perspective of total optimization and to make speedy and sure progress toward the realization of our mission, as we are 
closely involved with many stakeholders, including not only related internal departments but also business partners and local 
communities.
The CDCO, as a core promoter for digital cars, is responsible for the mission of improving the value of cars by utilizing 
software. I will also be working as the Senior General Manager of the Engineering Division, and will be directly involved in the 
development process, connecting each department and ensuring that all activities are carried out smoothly and in harmony. 
When EyeSight version 2 went into mass production in 2010, I felt that a turning point had been reached in the field of electronic 
control technology. Now, more than a decade later, the age of digital cars has arrived, and the latest digital technology is 
beginning to transform the value of cars. In today’s era, it is difficult to predict what will happen in the future, but I am confident 
that we can define our own value by boldly taking on challenges, learning from our mistakes, and persevering. We will band 
together as a unified team to pioneer this new era.
Tatsuro Kobayashi
Managing Executive Officer
Eiji Shibata
Executive Officer
Senior General Manager of Engineering Division
Ikuo Watanabe
Managing Executive Officer
Senior General Manager of Engineering Division and 
Monozukuri Division
CCBO (Chief Connected Business Officer)
The aim of connected business is to provide value to customers after the sale, in other words, to contribute to the creation 
of the world-leading value, based on cutting-edge technology centered around software. SUBARU has grown by earning the 
trust of customers around the world. Today, in order to survive in this era of transformation, we are promoting “Monozukuri 
Innovation” aimed at achieving cutting-edge competitiveness. Meanwhile, “Value Creation” requires a different mindset, 
approach, and process from the past. We strongly recognize the importance of understanding our customers’ emotions and 
actions after a sale, as well as understanding and working closely with them on various activities in the field after a sale. The 
CCBO’s mission is to indicate the direction and goals to be followed, strengthen cooperation between the various departments 
within the Group, and achieve “Value Creation.”
Kazuhiro Abe
Managing Executive Officer
CCIO (Chief Cost Innovation Officer)
The role of the CCIO in this period of transformation is to achieve “Monozukuri Innovation,” significantly improve productivity, 
and achieve industry-leading cost and competitiveness. Monozukuri is made up of many different departments and processes, 
including planning, development, procurement, manufacturing, quality, sales and after-sales service, and recycling. In addition, 
cost includes not only the cost of materials and parts but also expenses from back-office departments. This means I would like 
to work on improving productivity throughout the entire value chain. In order to increase competitiveness, it is necessary to 
not only streamline processes, but also to allocate resources based on identification of value for customers. Therefore, we will 
promote “Monozukuri Innovation” by determining costs and investments that match value offered.
Kosuke Kawai
Executive Officer, General Manager of Cost Innovation Promotion Dept., 
Senior General Manager of Corporate Planning Division, Engineering 
Division, Product Business Division, and Purchasing Division
Next-generation HEV transaxle
Next-gen. HEV
Next-gen. HEV
Next-gen. HEV
Production launch: Fall 2024
Production launch: Fall 2024
Starting BEV production 
Starting BEV production 
 (ICE/BEV mixed assembly line)
 (ICE/BEV mixed assembly line)
ICE vehicles
ICE vehicles
ICE vehicles
HEV
Kitamoto
Plant
SIA
Main 
Plant
Yajima
Plant
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Capital Strategy for Value Creation
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As part of the system for accelerating “Monozukuri Innovation” and “Value Creation,” we established the Innovation 
Hub as a new technology development base within the Gunma Plant in January 2024. We believe that being “One 
SUBARU,” where the entire supply chain is integrated, including product development to production and the supply 
chain, something that can only be achieved through nimbleness granted by our scale, will lead to the realization of 
efficient and high-density development and product evolution, including cutting the development process and lead 
time in half, the number of configurations and parts in half, and the production process and lead time in half. At this 
Innovation Hub, we hold discussions not only with organizations within the SUBARU Group but also with a wide range 
of stakeholders, including partner companies and other business partners, that cut across internal organizational 
boundaries. This is an effort to create an environment where we can share the latest technologies, information, and 
ideas, and where discussions can be founded in essential truths. As activities to realize “Monozukuri Innovation” and 
“Value Creation” steadily progress, this environment is providing a boost to our employees and changing their mindsets.
An important factor in creating value in the era where BEVs are mainstream is to further enhance “Enjoyment and 
Peace of Mind,“ the unwavering value that SUBARU offers to customers. We believe that one of the reasons why so 
many customers choose SUBARU products from among the many brands available is because of the peace of mind that 
comes from knowing that the cars are safe, and one of the core technologies that has been developed over many years 
and is the basis of this safety is AWD technology. BEV technology has the potential of more precise control with AWD 
capability, something we believe will be able to further enhance our enhance and evolve “Enjoyment and Peace of 
Mind.”
We will also continue to pursue new benefits for our customers, such as a seamless and stress-free user experience 
by utilizing various new technologies and evolving our products and functions to better suit our customers’ lifestyles. 
Many SUBARU customers keep a single SUBARU vehicle for a long time, and based on the idea of creating new value 
through “Retaining Value” initiatives for maintaining the value of vehicles during the period of their ownership and 
encouraging long relationships with SUBARU cars, SUBARU will continue to meet customer expectations even in the 
age of the BEV.
Until now, SUBARU has enjoyed support from many of its customers for its products and features, and with the 
spread of the internet and social media, this support has grown even stronger. We see many social media posts 
showing SUBARU cars with customers, their families, friends, and pets. This shows us that our customers recognize 
our vehicles as more than just a means of transportation–they are an integral part of our customers’ lifestyles and 
aspirations. Many of our customers tell us that they feel attached to our vehicles, and they feel that SUBARU is 
appealing because it is different to its competitors. This “difference” is truly an asset to the SUBARU brand. SUBARU 
will continue to be closely attuned to its customers, and in addition to evolving the value it has built up to date, we 
believe that by creating new value in line with the changing times and customer preferences, we will be able to provide 
unfading emotional value that comes from spending time with SUBARU vehicles.
Past
Present
Going forward
Group of craftsmen with a 
flexible, nimble approach
Organization segmented by function
Becoming “One SUBARU”
Development
Supply
chain
Higher density 
Monozukuri*
only achievable with the 
size of SUBARU.
Development
Supply
chain
Development
Supply
chain
Production
Production
Production
Production
Production
Production
 Pursue the SUBARU-Unique Initiatives of “Retaining Value” and “Continuing to Deliver New-Car Feel”
SUBARU will become even closer to our customers’ lives.
The value SUBARU delivers through technology
The unfading emotional value that comes from spending time 
with SUBARU vehicles
● “Retain value” “Continue to deliver new-car feel”
Safety
Adventure
Versatility
Longevity
● Seamless & stress-free
● Enjoyment and Peace of Mind
・ SUBARU-unique OTA
・ Value proposition in joint efforts with retailers
From “Safe” to 
“Peace of mind”
From “Desire to go further” to 
“Excited” “Desire for self-challenge”
From “Practical” to 
“Capable of anything”
From “Reliable” “Long-lasting” to 
“Always up-to-date” “Memories”
・ On board / off board user experience
・ No wait time
・ SUBARU strengths enhanced with 
electrification technology
SUBARU’s Value Creation
Collaboration with Partner Companies
On March 12, 2024, SUBARU announced that it would be switching from ICEs to electric components, and that it would 
be collaborating with AISIN CORPORATION to jointly develop and share production of the eAxle, which is both symbolic 
and the heart of the driving experience. In addition, given that the business environment of our business partners 
who manufacture and process ICE vehicle parts will change significantly due to the coming era of the EV, we will work 
with these business partners to explore optimal parts procurement sources and production schemes in the interest of 
maintaining and improving our existing supply chain and ensuring stable procurement.
On March 19, 2024, we concluded a basic cooperative agreement with Panasonic Energy Co., Ltd., with the aim of 
addressing demand for batteries, which are essential power sources for EVs. Subsequently, on September 6 the two 
companies announced plans to invest in the production of cylindrical automotive lithium-ion batteries, targeting annual 
production capacity of 20 GWh by the end of 2030. We plan to build a new lithium-ion battery plant with a production 
capacity of 16 GWh per year* in Oizumi Town, Gunma Prefecture, and plan to install batteries produced at the new plant in 
SUBARU-manufactured BEVs starting in 2028. An investment of around 4 GWh per year is also planned to provide us with 
batteries manufactured at the Panasonic Energy Suminoe Factory for our BEV production starting in FYE March 2028.
Furthermore, on April 19, we announced a collaboration with AMD to design circuits for a system-on-chip (SoC) that 
integrates stereo camera recognition processing with AI inference, enabling the generation of optimal decisions. This 
collaboration is aimed at further evolving SUBARU’s unique EyeSight driver assistance system that controls all of the basic 
functions of a car as well as the most key functions of driving, turning, and stopping.
SUBARU is steadily assembling the pieces that will form the core technology for its EVs. Through collaboration 
with various companies, we will realize high-value-added products and technologies that are unique to SUBARU, and 
contribute to the further development of an electrified society. We will also contribute to resolving social issues, such as 
achieving our goal of zero fatal traffic accidents in 2030, sustainable development of industry, and revitalization of local 
economies.
* As of the end of 2030
(1) SUBARU and AISIN to Collaborate on eAxles for Next-Generation Electrified Vehicles (March 12, 2024)
https://www.subaru.co.jp/news-en/2024_03_12_114542/
(2) Subaru and Panasonic Energy Agree to Cooperate in Supply of Cylindrical Automotive Lithium-ion Batteries (March 19, 2024)
https://www.subaru.co.jp/news-en/2024_03_19_164541/
(3) Subaru and AMD Collaborate on SoC Design to Integrate Stereo Camera and AI Inference for the Next-Generation EyeSight (April 19, 2024)	
https://www.subaru.co.jp/news-en/2024_04_19_154452/
(4) Subaru and Panasonic Energy to Begin Preparation for Supply of Automotive Lithium-ion Batteries and Joint Establishment of New Battery Factory 
in Japan (September 6, 2024)
https://www.subaru.co.jp/news-en/2024_09_06_154205/
New Management Policy
Innovation Hub
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
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Identification Process for the Six Priority Areas for Sustainability
Previously, the SUBARU Group had promoted CSR initiatives in the Six Priority Areas for CSR: People-oriented Car 
Culture, Resonance and Coexistence, Peace of Mind, Diversity, Environment, and Compliance.
To select the priority areas, the SUBARU Group first identified 41 CSR priority topics for which social needs were high 
and then conducted a questionnaire among experts and investors in North America and Japan. The responses and 
opinions we received were used in an assessment and exploration of these areas from two perspectives: areas in which 
we can engage the community by leveraging our business strengths, and areas related to the demands of society. As 
a result, the SUBARU Group selected People-oriented Car Culture, Resonance and Coexistence, Peace of Mind, and 
Diversity as the four areas where SUBARU could engage our communities by leveraging our business strengths, and 
Peace of Mind, Diversity, Environment, and Compliance as the four areas where the SUBARU Group could work to meet 
the demands of society.
Now, we have evolved these Six Priority Areas for CSR into the Six Priority Areas for Sustainability in response to 
the changing social environment and shifting mindsets toward sustainability. To contribute to the sustainability of the 
SUBARU Group and society, we will go beyond CSR perspectives to further leverage SUBARU’s values and strengths.
From people-oriented car culture to people-oriented mobility culture
We aim to become a company whose presence and appeal differentiate from its competitors by expressing 
the diversity of products as the SUBARU Group, including the Aerospace Business Unit. We will also provide a 
means of transportation based on SUBARU’s DNA in response to the changing times.
From diversity to diversity, equity & inclusion (DE&I)
We will develop our organization to maximize the diverse individuality of our workforce and create 
comfortable workplace environments. These efforts to create an environment of equity where everyone 
can access fair opportunities will lead to innovation and teamwork where everyone contributes to creating 
SUBARU’s unique sustainable value.
The SUBARU Group shares its commitment to sustainability with all Group employees on a global basis through the 
SUBARU Global Sustainability Policy. We will pursue value creation for “Delivering Happiness to All” through initiatives 
based on the Six Priority Areas for Sustainability.
Until recently, the SUBARU Group promoted various initiatives in line with its CSR Policy, revised in June 2009. However, 
to cope with changes in the social environment and in relationships with our stakeholders, we established the SUBARU 
Global Sustainability Policy in April 2020 as a guideline to be shared by all Group employees on a global basis.
This policy is applied to SUBARU and all its subsidiaries.
The SUBARU Group seeks to become an organization that is trusted by society by fulfilling its social responsibility as a 
corporate group, aiming for sustainable growth and contributing to the creation of an enjoyable and sustainable society.
The Sustainable Development Goals (SDGs) for 2030 are development goals for achieving a sustainable future. By 
strengthening initiatives in each area regarding the Group’s Six Priority Areas for Sustainability, including areas in which 
we can engage the community by leveraging our business strengths, and areas related to the demands of society, 
SUBARU will reinforce its efforts in each area and make positive contributions toward achieving the SDGs.
Specifically, we believe that the SUBARU Group’s initiative to achieve a goal of zero fatal traffic accidents* by 2030 
contributes to Target 3.6 of the SDGs: “By 2020, halve the number of global deaths and injuries from road traffic 
accidents.” The SUBARU Group will continue to contribute to the achievement of the SDGs by leveraging its business 
strengths and responding to the demands of society while pursuing value creation unique to the SUBARU Group.
* Zero fatal traffic accidents among occupants of SUBARU vehicles and people involved in collisions with SUBARU vehicles, including pedestrians and cyclists.
To achieve our vision, a company “Delivering Happiness to All,” we have adopted the Six Priority Areas for Sustainability 
and will promote initiatives based on the SUBARU Global Sustainability Policy and to fulfill our corporate social 
responsibilities, thereby providing “Enjoyment and Peace of Mind” to our customers and other stakeholders.
The SUBARU Group aspires to be a truly global company driven by each and every one of its employees, that 
achieves sustainable growth and contributes to the realization of an enjoyable and sustainable society.
Reflecting the Six Priority Areas for Sustainability in Management
SUBARU
Board of Directors
Executive 
Management Board 
Meeting
Reflection in 
management
Six Priority Areas for Sustainability
Society’s 
expectations
Environment
Priorities specific to SUBARU
SUBARU Group
SUBARU Global Sustainability Policy
Stakeholders
Information 
disclosure 
and 
dialogue
Diversity, Equity & Inclusion (DE&I)
Peace of Mind
Resonance and Coexistence
Compliance
People-oriented Mobility Culture
SUBARU Global Sustainability Policy
We, the SUBARU Group, are committed to sustainable business practices designed to promote harmony between people, society and the 
environment in the following ways:
1.	 Through our business activities, we will contribute to the resolution of various social issues, including the protection of the global environment, 
and to the creation of a sustainable society.	
2.	 Respecting the quality and originality of our products, we will continue to provide SUBARU’s unique value using advanced technologies, and 
enrich the lives of all those involved with the SUBARU Group.	
3.	 As a good corporate citizen in the international community, we respect human rights, diverse values and individuality, and treat all stakeholders 
with sincerity in every interaction.	
4.	 We strive to maintain and advance the workplace environment so that employees can work safely in peace, and with a sense of 
satisfaction.	
5.	 We respect international rules and the laws and regulations of each country and region, as well as local culture and customs, and pursue fair and 
transparent corporate governance.	
6.	 We make use of dialogue with stakeholders to make management decisions, and disclose corporate information in a timely and proper manner.
Six Priority Areas for Sustainability
The SUBARU Group’s Six Priority Areas for Sustainability
SUBARU Global Sustainability Policy
Activities in the Six Priority Areas for Sustainability in Relation to the SDGs
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Six Priority 
Areas
Main Scope
Stakeholders
Themes
Initiatives
Vision/KPIs
(FYE March 2026–FYE March 2031)
Relevant 
SDGs
FYE March 2021
FYE March 2022
FYE March 2023
FYE March 2024
FYE March 2025
FYE March 2026
Six Priority Areas for Sustainability
People-
oriented 
Mobility 
Culture
Customers
Enjoyment of  
driving a car
Evolution of Subaru Global Platform and Integration with Intelligent Technology
(Achieving safe and enjoyable driving with peace of mind like a skilled driver)
Become a company that 
enriches people’s lives and 
minds as a partner.
▶ KPI
• Continue customer 
satisfaction surveys. 
(Improve customer 
evaluation results.)
9.1
11.2
Providing enjoyment 
of customization
Development of high-quality accessories matched with new models
Expansion of the lineup of high-performance, value-added items
Enhancing the  
brand image
Promotion of the brand strategy (SUBARU, the Beloved Brand: More Than a Car Company)
Promotion of marketing activities that match the characteristics of each market
Promotion of motorsports and continuation of awareness-raising activities
Advancement of Subaru’s “Dynamic x Solid” 
design identity to “bolder” expression
“Designing experiences” with a focus on resonance with customers under the 
vision of “Earth-tainment: Enjoying the Earth Together”
Proposing new forms 
of mobility
Proposing new forms of mobility and 
researching technology unique to SUBARU
Technology development toward realization
Providing a wide range 
of products
Incorporation of feedback on diverse market needs
Design parts that can be used in multiple vehicle models
Local 
communities
Disseminating car 
culture
Dissemination of SUBARU’s manufacturing practice and its endeavors for “Enjoyment and Peace of Mind”
Peace of 
Mind
Customers
Improving safety 
functions
Advancement of Advanced Driver Assistance System (ADAS)
Become a company  
that provides the  
utmost peace of mind  
to all stakeholders.
▶ KPIs
• Achieve a goal of zero 
fatal traffic accidents* 
in 2030.
* Zero fatal traffic accidents 
among occupants of 
SUBARU vehicles and people 
involved in collisions with 
SUBARU vehicles, including 
pedestrians and cyclists.
• Improve impact energy 
absorption ability to  
1.4 times.
3.6
Adoption of Advanced Automatic Collision Notification (AACN) system and expansion of 
its functions
Continuous enhancement of crash safety
Expanding enhanced safety functions since FYE March 2021
Developing autonomous flight control systems (collision avoidance technology, fault-tolerant  
system improvements)
Contributing to safe 
driving
Implementing and sustaining EyeSight test rides (awareness-raising for advanced safety technology), etc.
Establishing and 
strengthening a 
reliable product 
supply system
Establishment of a timely and efficient supply system of spare parts and accessories
Strengthening product supply capacity (parts center capacity increase plans/parts supply  
system improvements)
Improving 
inspection and 
maintenance quality
Promotion of accurate, high-quality inspection and maintenance
Global penetration of maintenance system with high and consistent quality
Securing and 
improving quality
Promotion of initiatives to produce vehicles of choice in terms of quality as well
Improvement of quality in all processes, from product planning to production, sales, and service
Placing of the highest priority on quality by implementing the Quality Caravan and providing education for 
fostering quality awareness
Collaboration with business partners
Optimization of the span of management in manufacturing departments
Employees
Creating a safe 
workplace
Continuation and reinforcement of activities of the health and safety committees
Maintenance and enhancement of workplace health and safety, and promotion of a more comfortable 
workplace environment
Formulation and 
implementation of plans for 
health promotion initiatives
Reinforcement of health promotion efforts
Secure and create employment
Local 
communities
Contributing to safety 
of local communities
Promotion of a sense of trust regarding stable operations
Promotion of plant 
environment improvement
Implementing community safety awareness activities
Reduction of environmental impact and prevention of pollution
Governments
Contributing to safe 
lives of people
Contribution to the creation of a society in which people’s lives and property are protected and people can 
enjoy peace of mind
Six Priority 
Areas
Main Scope
Stakeholders
Themes
Initiatives
Vision/KPIs
(FYE March 2026–FYE March 2031)
Relevant 
SDGs
FYE March 2021
FYE March 2022
FYE March 2023
FYE March 2024
FYE March 2025
FYE March 2026
Six Priority Areas for Sustainability
Diversity, 
Equity & 
Inclusion
Employees
Promoting active 
roles for female 
employees
Expanding the number of female managers
Promote businesses that 
create diverse forms 
of market value while 
respecting the diverse 
values of all people.
▶ KPIs
• Increase female managers 
(at least two times 2021 levels 
by 2025).
• The number of participants in 
career development training
• Achieve the legally prescribed 
employment rate for persons 
with disabilities.
• Achieve 100% in the 
reemployment rate of senior 
citizens wanting to work.
5.5
5.5.2
8.5
Childcare support for female 
employees in direct departments
Creating workplaces where female employees in direct departments 
can thrive and play an active role
Review of the human resources system for senior employees
Utilizing diverse 
human resources
Operation of the human resources 
system for senior employees
Operation of the human resources system for senior employees
Promotion of active roles for non-Japanese human resources
Examination and promotion of a workplace environment that pays due consideration to minorities in society
Compliance with the legally prescribed employment rate for persons with disabilities
Acquiring new knowledge through proactively recruiting external human resources
Promote diverse 
work styles
Diverse work styles: Labor management to back up work-life balance and support for hybrid work leading 
to improved productivity
Environment
Customers
Popularizing 
vehicles that reduce 
environmental 
impact
Expansion of the sale of EVs (including models with e-BOXER)
Cherish and protect the 
global environment—
the earth, the sky and 
nature—through Group-
wide activities.
▶ KPIs
• Reduce CO2 emissions by 60% 
regarding plants and offices 
(Scope 1 and 2) from FYE March 
2017 levels by FYE March 2036 
(total volume basis).
• In 2030, aim for 50% of 
SUBARU global sales to 
be BEVs.
• Apply electrification 
technologies to all SUBARU 
vehicles produced and sold 
worldwide by the first half of 
the 2030s.
• Formulate a resource 
circulation strategy 
including secondary 
batteries.
• Enhance recycling rates.
13.1
13.2
12.2
12.5
Development and sale of EVs (BEVs and SHEVs)
BEV development
Launch of Solterra, global rollout and sales expansion of BEVs
Establishing appropriate disposal schemes for EV batteries
Governments
Business to 
help reduce 
environmental 
impact
Introduction of solar power generation for self-consumption
Introduction of hydroelectricity and green electricity
Energy conservation investment and effective utilization of facilities
Continuation of conservation efforts in cooperation with governments
Promotion of lighter, electric, and biofuel aircraft
Business 
partners
Environmental 
activities in 
cooperation with 
business partners
Establishment and maintenance of an environmental management system
Efficient parts storage and transportation
Promotion of retailers’ continuous efforts for energy saving, water quality conservation, and recycling
Optimization of logistics and complete knockdown (CKD) costs
Compliance
Governments
Ensuring comprehensive 
export control
Reinforcement of security and export control initiatives
Act in good faith and 
become a company that is 
trusted by and resonates 
with society.
▶ KPIs
• Promote initiatives to 
respect human rights based 
on the Human Rights Policy; 
Communicate the policy 
throughout the entire 
supply chain.
• Strengthen CSR 
procurement management.
• Provide compliance and 
legal trainings.
8.7
8.8
16.5
16.5.2
In-house education 
and dissemination
Compliance training
Promotion of compliance from the perspective of the SUBARU Group
Establishment, dissemination, and management of 
internal rules and manuals on laws and regulations
Employees /  
Local 
communities
Protecting human 
rights of workers
Prevention of harassment
Maintenance and improvement of the workplace environment by promoting work style 
reforms and complying with the Labor Standards Act
Implementing conflict mineral surveys
Promoting initiatives to respect human rights
Establishment and 
dissemination of our Human 
Rights Policy, implementation 
of due diligence
Business 
partners
Maintaining fair 
relationships
CSR surveys, awareness-raising, and stronger CSR initiatives in the supply chain with business partners
Promotion of fair trade on a continuous basis
Appropriate management of software license
Resonance 
and 
Coexistence
Customers
Strengthening 
relationships with 
customers
Utilizing digital technologies to strengthen relationships with customers
Become a company that 
is widely trusted by, 
resonates and coexists 
with society.
▶ KPIs
• Continue satisfaction 
surveys. (Improve 
customer satisfaction.)
• Enhance connection with 
customers through the 
Internet of Things (IoT). 
(MySubaru, the next-
generation system, 
telematics)
11.2
17.16
Enhancement of customer loyalty
Providing products and services contributing to prosperous lifestyles
Establishing a 
new maintenance 
system
Development of a maintenance system 
for EVs
Enhancing the maintenance system for promoting EVs
Efficient vehicle maintenance by utilizing IT and digital transformation (DX)
Business 
partners
Coexistence and 
mutual prosperity with 
business partners
Building of relationships with business partners with CSR surveys, awareness-raising, and from  
CSR perspectives
Enhancing and strengthening the SUBARU Group’s telecommuting environment
Employees
Creating a 
safe working 
environment
Reinforcement of efforts for occupational health and safety, improvement of plant environments
Creation of a safe and rewarding workplace environment, building of a brand that is loved 
by employees
Continuation of production operations and maintenance of employment at each site
Utilization of athletic teams, boosting of employee morale
Local 
communities
Revitalizing 
relationships with local 
communities
Reinforcement of community exchange and partnership activities
Contribution and relationship-building through sporting activities
Contribution to local communities through stronger cooperation with NGOs and NPOs
Community support activities during disasters and pandemics
Activities in the Six Priority Areas for Sustainability in Relation to the SDGs
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Capital Strategy for Value Creation
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Manufacturing Capital—Monozukuri (Car-Making)
In our car-making, we have established the three important concepts 
of variable-mix, variable-volume, short-run production; own-process 
assurance; and transfer of technical skills. In particular, variable-mix, 
variable-volume, short-run production is an important concept for 
SUBARU as one of the smaller Japanese automakers because it 
enables us to respond flexibly to changes in the market environment.
Variable-mix, variable-volume, short-run production is based on 
the idea of delivering cars to customers with a short lead time without 
waste, even if the model or volume of cars to be manufactured 
changes. Based on this concept, we aim to build a development and 
production system that is resilient in the face of change. One method 
to realize a resilient production system is “bridge production.” Our 
finished vehicle production process uses a mixed production system 
that produces various types of models on the same line, and we have 
three production lines, two at the Yajima Plant and one at the Main Plant. In bridge production, the number of vehicles 
produced on these three lines can be modified flexibly in response to fluctuations in demand, thereby optimally 
allocating the models and volumes and evening out the utilization rate of the production lines at each plant. SIA, our 
production base in the U.S., is now planning to produce the new Forester, and we will ensure production flexibility 
covering not only Japan but also the U.S.
Looking ahead, the future will remain difficult to predict, including trends in electrification, and what customers’ want 
from automobiles will become more diverse. Keeping in mind our long-valued approach to car-making, we will enhance 
our ability to respond to changes and establish a flexible production system.
We are restructuring our production system for the era of electrification. We are now moving ahead with production 
line preparations for BEVs at the Gunma Plant and for mixed production of ICE vehicles and BEVs at the Yajima Plant. In 
addition, at the Oizumi Plant, which currently manufactures engines and transmissions, we are preparing to add a new 
production line dedicated to BEVs with a target start-up of 2027 or later. At the same time, we are making preparations 
to start production of the next-generation HEV, with the aim of manufacturing the transaxle to be installed in the vehicle 
in fall 2024.
Our Approach to Monozukuri (Car-Making)—Variable-Mix, Variable-Volume, Short-Run Production
Gunma Plant Restructuring Plan for Electrification
SUBARU vehicles are manufactured mainly at two bases, one in Japan and the other in the U.S. The manufacturing 
base in Japan, Gunma Plant, consists of two finished vehicle plants, the Main Plant and the Yajima Plant, and two 
power unit plants, the Oizumi Plant and the Kitamoto Plant. The four plants under the Gunma Plant are located within 
close proximity to Ota City, Gunma Prefecture, facilitating the efficient and flexible monozukuri in terms of logistics. 
Automobile manufacturing requires relatively large-scale manufacturing facilities compared to other industries. By 
efficiently operating the facilities at our two bases in Japan and the U.S., as well as by improving the efficiency of the 
entire supply chain, including distribution of parts and finished vehicles, we are able to deliver vehicles in a timely 
manner that satisfy customers in approximately 90 countries and regions around the world.
Kitamoto Plant Updates
The Kitamoto Plant, which was established in 1995 as a production and sales base 
for the Industrial Products Business, ended operations in 2019 when the business 
was wound up. From fall 2024, however, it will manufacture transaxles, which will be 
the core unit of the next-generation HEV. The Kitamoto Plant experienced a rebirth 
after extensive renovation work of the existing plant building.
The concept behind the new Kitamoto Plant is to “Creating a beloved plant 
that coexists with the local community and maintains high job satisfaction for 
employees.” To realize this, we recruited the new plant’s personnel from within 
the Company’s ranks, marking a first. As a result of communicating the concept 
at the briefing session ahead of the open call and recruiting people who want to 
take on new challenges, we received 1.5 times the target number of applications. 
In the future, these human resources will play a central role in building a plant that 
is beloved by the local community and producing high-quality products.
At the Kitamoto Plant, we are introducing a number of new initiatives 
focusing on quality, diversity, and logistics. In terms of quality, by using IT to 
aggregate productivity and quality data in real time, we aim to improve quality 
and productivity through the prevention of abnormalities as well as implement 
straightforward line management that does not depend on intuition of a 
worker based on long time experience. From the standpoint of diversity, we 
are promoting both tangible and intangible initiatives for the empowerment of 
female employees. In terms of tangible initiatives, we are working to optimize 
workload by verifying it in advance in a virtual setting reproduced in 3D and 
applying ergonomic assessment criteria. On the intangible side, we have strengthened our support systems. This 
includes the introduction of a fixed daytime work system, a support system for balancing work and childcare, and the 
enhancement of consultation services. Through these initiatives, the Kitamoto Plant aims to have female employees 
account for 20% of its workforce, which would be the tops in the industry. In our logistics initiatives, we have done away 
with truck drivers loading/unloading goods and are striving to improve work efficiency by upgrading truck ports and 
loading/unloading areas in order to solve issues facing Japan’s transportation industry.
U.S.: Subaru of Indiana Automotive, Inc. (SIA) 
(Lafayette, Indiana)
Japan: Gunma Plant (Ota City and Oizumi Town, Gunma 
Prefecture and Kitamoto City, Saitama Prefecture)
SIA: Legacy, Outback, Ascent, Crosstrek
Main Plant: Levorg, Layback, Crosstrek, Impreza, BRZ, WRX
Yajima Plant: Legacy, Outback, Forester, Crosstrek, Impreza
Oizumi Plant: Manufactures engines and transmissions
Kitamoto Plant: Manufactures transaxles for next-generation hybrid systems
Kitamoto City, Saitama Prefecture
Kitamoto 
Plant
Ota City and Oizumi Town, Gunma Prefecture
Main Plant
Yajima Plant
Oizumi Plant
Approx. 4 km
Approx. 3 km
Approx. 4 km
Bridge Production
Outback
Yajima Plant
Trim Department 
No. 5
Yajima Plant
Trim Department 
No. 3
SUBARU BRZ/
TOYOTA GR86 
WRX
Layback
Levorg
Main Plant
Trim Department 
No. 1
Forester
Crosstrek
Impreza
Forester
Crosstrek
Impreza
By using the Forester, Impreza, and Crosstrek to balance production 
at each plant, we are able to flexibly change the production volume of 
each model to meet demand and make full use of production capacity.
Approx. 33 km (straight-line 
distance from Ota City, 
Gunma Prefecture)
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
2024
2025
2027
2028
2026
Gunma Plant
Production launch: Fall 2024
Adding dedicated 
BEV production line
Starting BEV production 
(ICE/BEV mixed assembly line)
Oizumi Plant
Kitamoto 
Plant
Yajima Plant
Main Plant
Next-gen. HEV
transaxles
ICE vehicles
ICE vehicles
BEV
BEV
HEV
Next-gen. HEV
Next-gen. HEV

Manufacturing Capital—Quality
Quality forms the very foundations of the SUBARU brand. We have promoted quality enhancement as a top priority 
in the previous Mid-term Management Vision, “STEP,” formulated in 2018. We will continue to pursue these initiatives 
as a foundation for enhancing corporate competitiveness in the New Management Policy. We are advancing quality 
enhancement activities in the three areas of 1) thorough implementation of a Quality-First mindset and reinforcement of 
organizational efforts and structure, 2) Execution Quality enhancement, and 3) Innate Quality enhancement. In 2023, we 
launched the new Crosstrek and Impreza models incorporating these quality enhancement activities from the planning 
stage. Quality enhancements have been steadily yielding results. This includes the improved initial quality of these two 
new models, a reduction in the number of recalls (including the number of vehicles affected), as well as a reduction 
in total quality-related costs. We will step up our quality enhancement activities going forward by strengthening our 
activities in the after-sales service area so that customers can feel the results, and will improve SUBARU quality even in 
the era of change symbolized by electrification.
Quality Policy	
At SUBARU, quality is our highest priority as we earn the trust of our customers.
	
1.	We will deliver long-lasting products that our customers can use with peace of mind.
	
2.	We will continually improve our products and services by always listening closely to our customers’ voice.
	
3.	We will be a good corporate citizen in all markets where we do business by ensuring compliance with all 
internal rules, local laws, regulations and social norms.
1  Thorough Implementation of a Quality-First 
Mindset and Reinforcement of Organizational 
Efforts and Structure
We aim to further raise the quality awareness of each 
employee and strengthen our management system so that 
customers can enjoy higher quality products. In addition 
to quality training according to the level of employee 
knowledge and experience, we have been continuously 
conducting educational activities to raise quality awareness 
throughout the Company. These include holding the 
Quality Caravan every year since 2018 at all business sites to 
introduce examples of defects that have actually occurred 
and measures to prevent them from happening again, and to convey SUBARU’s quality status along with customer 
feedback. The theme for the FYE March 2024 Quality Caravan was “reaffirm the importance of prioritizing customers
and being on the same page, change our thinking, and change our behavior.” This made sessions an opportunity to 
reconsider the quality of products and services with a strong awareness of the customer’s perspective.
2  Execution Quality Enhancement
This initiative aims to prevent the occurrence of defects during the vehicle production stage, and includes activities 
to rapidly resolve defects that have occurred in the market. The QA (Quality Assurance) Lab, established in 2022, 
investigates parts collected from the market to determine the cause of defects in order to speed up defect resolution. 
Since its establishment, we have continued to train engineers and introduce equipment to expand its functions.
Following on from 2022, a second new final vehicle inspection building began operation in August 2023. To prevent 
the leakage of defects, we have created an environment that enables accurate inspection according to a clear process.
3  Innate Quality Enhancement
This initiative aims to prevent the occurrence of defects during the vehicle development stage. We have clarified the 
quality accountability of employees responsible for development and given them greater authority, while working 
to ensure quality throughout all processes, from the initial planning and conceptualization stages to development, 
design, production preparation, and distribution. In addition to taking rigorous action to prevent recurrence of past 
defects occurring in the market and similar defects that could occur, we are also working at the development stage 
to deliver defect-free vehicles to customers through focused change point management to prevent defects in newly 
adopted parts and systems. In 2023, we launched new Crosstrek and Impreza models, incorporating all our Innate 
Quality enhancement initiatives. In the future, we will ensure the quality of EVs that we plan to launch throughout the 
development process, aiming to provide high-quality vehicles.
Subaru Canada, Inc.
(Canadian dealerships)
FAST
Subaru of America, Inc.
(U.S. dealerships)
Service function
Service function
Engineering units
Quality assurance units
Quality assurance units
Development units
Production units
North American 
Subaru, Inc.
Production units
Subaru of Indiana Automotive, Inc.
SUBARU
Stronger
collaboration
Stronger
collaboration
In January 2021, we launched “FAST” in the U.S. to strengthen our quality assurance system in North America, a major 
market for the SUBARU Group. In the North American market, which constitutes an enormous amount of both SUBARU 
vehicles sold and owned, our most important task is to quickly and accurately ascertain information and improve 
the speed of our quality improvement actions. FAST is a cross-country and cross-organizational team consisting 
of members from our three affiliated companies in North America. The team is helping to strengthen cooperation 
between SUBARU and SIA, our production base in the U.S., to improve quality through all-SUBARU initiatives. Since its 
inception, the team has gradually increased its headcount, and as of March 31, 2024, it had 81 employees, including 64 
employees assigned from SUBARU, who are engaged in quality improvement activities.
Since the launch of the FAST team, the number of defects and buybacks, which had been an issue in the 
North American market, has steadily declined. In addition to further strengthening cooperation across all quality 
assurance units, service units and parts units involved in after-sales service, we will work to build a rigorous system for 
electrification so that SUBARU customers can further experience quality improvements.
The FAST Quality Improvement Team for the North American Market
In the after-sales service area, we are promoting the introduction of integrated malfunction diagnosis systems as an 
IT-based initiative. By linking data on vehicle maintenance, which was previously dispersed across multiple systems, and 
making search for information by maintenance workers easier, we aim to shorten maintenance time, reduce customer 
wait times, and improve maintenance quality. Information on actual maintenance is shared with SUBARU where it is 
centrally managed, and then used to further improve maintenance quality and enhance quality in vehicle development 
and manufacturing.
Integrated Malfunction Diagnostic Systems
At the Yajima Plant under the Gunma Plant, the second new final vehicle inspection building began operation in August 
2023, following the first in August 2022. After thoroughly analyzing the inspection process, which had differed from 
one production line to another, a unified standard inspection line was established to enable ease of inspection and 
create an environment allowing inspectors to focus on the inspection process. This has made it possible to conduct 
more rigorous inspections of finished vehicles. This 
standard inspection line is flexible and scalable enough 
to respond to developments in vehicle technology such 
as BEV production, as well as changes in the social 
environment including the diversification and decrease 
in the workforce that may occur in the future. We will 
retain this concept on the dedicated BEV line at the 
Oizumi Plant, which is currently under construction.
In addition, by sharing the digital data accumulated 
through final vehicle inspections with various units such 
as development, manufacturing, and service, we are 
promoting initiatives to help improve design, plant, and 
market quality.
New Final Vehicle Inspection Building
Drawings that make car-making easy
Design
Manufacturing
Inspection
Defect-free automobiles
Relationship with
plant quality
Inspection
results
Inspection data
Automobiles that can be
driven with peace of mind
Relationship with market quality
Relationship with design quality
Customer feedback
Improved
accuracy
of drawings
Quality and productivity improvement
Promotion of own-process assurance
Review of 
inspection items 
and methods
New vehicle
inspection plant
To customers
Trim plant
Quality Caravan
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Intellectual Capital
Safety is a universal value for all automobile drivers and passengers and an unwavering strength of SUBARU because of 
our refined technologies, which have earned SUBARU vehicles the trust and appreciation of countless customers.
SUBARU will continue to evolve its value statement of “Enjoyment and Peace of Mind” focused on its safety 
technologies. At the same time, we will strengthen our value creation in new technological fields in the future, aiming 
to become an even more integral part of customers’ lives than ever before. Supporting these initiatives through the 
strategic creation and utilization of intellectual property will lead to the sustainable growth of the SUBARU Group.
Initiatives to Achieve Our Goal of Zero Fatal Traffic Accidents in 2030
SUBARU is committed to enhancing its preventive safety technologies and 
is actively exploring new technologies as it strives to achieve zero fatal traffic 
accidents. Our current focus is on integrating AI technology with EyeSight.
The fundamental principle of spatial recognition using stereo cameras is to 
precisely calculate the distance to objects from each pixel by triangulating the 
displacement of images captured by the two cameras, one on the right and one on 
the left. The strength of EyeSight lies in its ability to accurately convert everything 
captured by the cameras into a three-dimensional representation, allowing it to 
perceive the shape and distance of various objects. However, when it comes to 
capturing small objects or subtle irregularities, determining whether to pass over 
them or consider them obstacles solely based on EyeSight‘s image recognition can 
be challenging. In contrast, AI excels at precisely categorizing objects captured in 
camera, pixel by pixel, based on extensive previously learned data. Since EyeSight 
can fuse the distances to recognized objects with the classifications made by AI in 
the same image, EyeSight and AI are considered an excellent match. If this can be put into practical use, it is expected to 
lead to an enhanced level of vehicle safety in various situations by allowing for more detailed and accurate recognition of 
the driving environment’s information than ever before.
This initiative is being carried out at the SUBARU Lab, which was established in December 2020. To create an 
environment that generates new ideas from unconventional perspectives, we decided to establish a separate 
dedicated office. This new stand-alone base in Tokyo’s Shibuya, an area increasingly seen as an IT hub following recent 
redevelopment efforts, has enabled us to streamline and effectively recruit the talent essential for AI development. 
While our current focus is on AI technology, we aim to continue advancing our development by actively incorporating 
not only AI but also new technologies in the future.
In April 2024, SUBARU announced that it would adopt Versal™ AI Edge Series Gen 2 of AMD as the SoC to be 
used in the next-generation AI-powered EyeSight under development at SUBARU Lab, and that SUBARU would 
begin collaborating with AMD on circuit design to optimize the SoC* in order to achieve cutting-edge AI inference 
performance and ultra-low latency computing at a low cost. Toward the goal of zero fatal traffic accidents, we are 
committed to semiconductor circuit design for SoC optimization to further evolve EyeSight functions at an affordable 
price for our customers.
EyeSight and AI Combine to Enhance Preventive Safety
SUBARU believes that to attain zero fatal traffic accidents in 2030, it is crucial to offer 
exceptional performance at a price that is affordable for a wide range of customers. 
SUBARU’s EyeSight driver assist system was first introduced in Japan in 2008 and 
achieved cumulative global sales of around 6.7 million units in June 2024. Over the 
past 15 years and more, we have continued to evolve EyeSight.
The stereo cameras equipped in EyeSight enable the system to recognize objects 
with two cameras, similar to human eyes, detecting items on the road at a higher 
level than radar-based systems. The development of EyeSight began approximately 
30 years ago. During the early stages, there were frequent issues with the system’s 
ability to detect objects properly, particularly when it was raining or the windows were foggy. However, these challenges 
were overcome through extensive testing in various real-world scenarios and subsequent improvements.
The EyeSight system was launched in 2008, achieving a world first in using solely stereo camera technology to 
enable pre-crash braking and adaptive cruise control. EyeSight version 2 was announced in 2010 with an enhanced pre-
crash braking system that provides support until the vehicle comes to a full stop. During this period, EyeSight became  
a common feature in models for the Japanese market, and its affordability contributed to a significant increase in its 
recognition and widespread adoption among customers. In addition, it began to be developed in certain models 
overseas as well. In 2014, with the release of version 3, advancements in color recognition and an expanded field of 
view using stereo cameras significantly enhanced the advanced safety features. In the 2020 release of the Levorg, 
SUBARU introduced EyeSight X, combining a new stereo camera with four radars in the front and rear, and a high-
precision map locator.
In 2022, we newly adopted a wide-angle single lens camera for enhancing EyeSight’s recognition capability in the 
mainstay Outback for the North American market. The evolution of this “three-eyed” system of an ultra-wide-angle 
single lens camera along with two stereo cameras provides even greater visibility than ever before. This enables pre-
crash braking to mitigate damage and injuries from collisions involving pedestrians or cyclists that emerge from the 
driver’s blind spot, which represents a large percentage of all accidents that occur at intersections.
Evolution of EyeSight Driver Assist System
Attaching particular importance to protecting lives, SUBARU is working to achieve our target of zero fatal traffic 
accidents* in 2030.
SUBARU will enhance the safety performance of its cars from every perspective as we aim to achieve zero fatal traffic 
accidents in 2030. We will do this by making the five areas of Primary Safety, Active Safety, Preventive Safety, Passive 
Safety, and Connected Safety even better.
* Zero fatal traffic accidents among occupants of SUBARU vehicles and people involved in collisions with SUBARU vehicles, including pedestrians and cyclists.
New-generation EyeSight stereo camera + 
wide-angle single lens camera
Image captured using EyeSight
Calculates the distance to objects pixel by pixel
(Near Red < Orange < Yellow < Green < Blue Far)
Can focus solely on the road surface even in 
complex road environments (Color-codes the 
recognized road surface on a pixel-by-pixel basis)
An image recognized by AI
Versal™ AI Edge Series Gen 2
Image of function placement on Versal™ 
AI Edge Series Gen 2
Workflow of stereo image data processing
(From AMD’s Keynote at Embedded World 2024)
 While there were other options available to achieve accident reduction in these scenarios with pre-crash braking, 
SUBARU chose to utilize the wide-angle single lens camera to provide the highest level of safety at an affordable price 
for customers. EyeSight has been integrated beginning with the Crosstrek and Impreza for the Japanese market, with 
plans for a gradual rollout to other models in the future.
* Subaru and AMD Collaborate on SoC Design to Integrate Stereo Camera and AI Inference for the Next-Generation EyeSight (April 19, 2024) 
(https://www.subaru.co.jp/news-en/2024_04_19_154452/)
Image depicting EyeSight’s recognition 
capability
(When turning left or right)
(When driving straight ahead)
Made
possible with
use of wide-angle 
single lens
camera
Made
possible with
use of wide-angle 
single lens
camera
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
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To achieve zero fatal traffic accidents, SUBARU conducted a comprehensive investigation of fatal traffic accidents that 
occurred in the U.S. from 2017 to 2021*1, analyzing the causes of the accidents and the reasons for fatalities. Based on this 
analysis, we identified functionalities that can effectively eliminate these causes. Following this, we decided on specific 
measures to implement these functionalities and are actively engaged in their development to bring them to fruition.
Specifically, we are improving all five areas of Primary Safety, represented by excellent visibility and fatigue-free 
designs; Active Safety, referring to vehicles that are less likely to behave erratically with sudden driving inputs to avoid 
danger; Preventive Safety, represented by the pre-crash braking system in EyeSight and other features; Passive Safety, 
which mitigates injuries to occupants or pedestrians; and Connected Safety, symbolized by autonomous reporting 
post accident. We are pursuing these based on SUBARU’s overall safety philosophy as part of our efforts to develop 
technologies to address fatal traffic 
accidents. We will also promote efforts to 
educate users about accidents that cannot 
be solved with vehicles alone*2, propose 
rules, and encourage the improvement of 
the road environment.
*1 All 545 cases of fatal accidents occurring while a driver or 
passenger is in a SUBARU vehicle and fatal accidents of 
pedestrians, cyclists, and the like arising from collisions with 
a SUBARU vehicle. 
Source: Data made available on all fatal traffic accidents 
that occurred in the U.S. from the Fatality Analysis 
Reporting System (FARS).
*2 Includes cases where the vehicle was caught between a large 
vehicle such as a semi trailer in the front and rear, head-on 
highway collisions where a vehicle was driving the wrong way, and 
collisions with a pedestrian who entered the highway at night.
SUBARU undergoes safety performance testing and assessment of public organizations in and out of Japan including 
JNCAP*1 in Japan, IIHS*2 and U.S. NCAP*3 in the U.S., Euro NCAP*4 in Europe, and ANCAP*5 in Australia, and has 
gained the highest rank of assessment in most of them.
In FYE March 2024, the Crosstrek and Impreza won the JNCAP Five Star Vehicle Safety Performance 2023 Award. 
Furthermore, of the five star award winners, the vehicles also won the JNCAP Five Star Vehicle Safety Performance 2023 
Best Award, only awarded to the vehicles earning the highest overall points. At the IIHS, as of May 2024, one of SUBARU’s 
2024MY (model year) vehicles had won the organization’s 2024 TOP SAFETY PICK+ (TSP+) Award, and three vehicles had 
won its 2024 TOP SAFETY PICK (TSP) Award. ANCAP gave the Solterra a five-star rating in its 2022 assessment.
*1	Japan New Car Assessment Program (JNCAP): An assessment operated by the Ministry of Land, Infrastructure, Transport and Tourism and the National Agency for 
Automotive Safety and Victims’ Aid (NASVA) to evaluate automobile safety performance.
*2	IIHS: Insurance Institute for Highway Safety 
*3	U.S. NCAP: U.S. New Car Assessment Program for assessing safety performance operated by the National Highway Traffic Safety Administration (NHTSA).
*4	Euro NCAP: European New Car Assessment Programme, a safety information disclosure program for automobiles in Europe.
*5	ANCAP: The Australasian New Car Assessment Program, a safety performance assessment program conducted by an independent organization created by  
Australian and New Zealand transit authorities.
Assessed Automobiles
Assessment Organization
Assessment
Crosstrek
Impreza
JNCAP, Japan
Vehicle Safety Performance
JNCAP Best Award 2023
JNCAP Five Star Award 2023
2024 model of the Ascent
(U.S.-specification 
models only) 
IIHS, U.S.
2024 TSP+ Award*6
2024 models of the Outback, Impreza, and Solterra
(U.S.-specification 
models only) 
IIHS, U.S.
2024 TSP Award*6
The 2025MY Legacy, Outback (excluding the 
Wilderness), Impreza, Crosstrek (excluding the 
Wilderness), Ascent, and Solterra, and the 2024MY 
Forester (excluding the Wilderness)
U.S. NCAP, U.S.
Overall Safety Rating: Five Stars
Solterra
ANCAP, Australia
2022 Five-star rating
*6	In the IIHS’s publication of vehicle safety information, the TOP SAFETY PICK (TSP) Award is given to vehicles that earned the rating of “Good” in the original 
moderate front overlap test and small overlap tests (driver- and passenger-side) and the updated side crash test, and the rating of “Acceptable” or higher in the 
headlight evaluation (standard equipment), as well as the rating of “Acceptable” or higher in the daytime and nighttime vehicle-to-pedestrian crash prevention test. 
In addition to these ratings, vehicles that earned the rating of “Acceptable” or higher in the updated offset frontal crash test replacing the original test are awarded 
the TOP SAFETY PICK+ (TSP+) Award.
Car Assessments
SUBARU focuses on developing cars with the utmost priority of safeguarding everyone in 
the event of a collision, not just the vehicle occupants but also pedestrians and cyclists.
Strengthening the vehicle body and enhancing restraint systems are two critical 
elements to occupant protection. In strengthening the vehicle body, we combined a 
cabin structure that can withstand severe collisions by using high-strength materials 
with the Subaru Global Platform, which helped realize a body structure that efficiently 
absorbs collision energy. This design ensures protection in collisions from any direction.
In enhancing restraint systems, we reduce the load on the upper body by firmly restraining the lower body with knee 
airbags and seat cushion airbags. We also adjust the seatbelt tension based on the occupant’s physique to prevent 
excessive pressure. This ensures the protection of all occupants, regardless of physique. Nevertheless, even with the 
evolution of restraint systems, they will not be fully effective unless seat belts are properly fastened. The rate of rear 
seat belt usage on city streets in Japan is only around 40%. SUBARU has taken steps 
to address this situation by introducing advanced seat belt reminders and expanding 
the number of models equipped with them. In collisions with vehicles, pedestrians and 
cyclists sustain injuries at a rate 2.5 times higher than vehicle occupants. To reduce the 
damage to pedestrians and cyclists in the event of an accident, SUBARU not only uses 
soft structures for bumpers, bonnets, and other areas that can absorb impacts but also 
equips its vehicles with pedestrian airbags.
In the pursuit of zero fatal traffic accidents, it is necessary to anticipate more diverse and severe accidents than 
ever before, however. For example, in collisions involving bicycles, it has been recognized that under certain limited 
conditions, the current pedestrian airbags may not cover all cases, given the various factors such as the cyclist’s 
physique and the orientation and speed of both the bicycle and the vehicle at the time of impact. As a result, we 
are utilizing computer simulations to identify worst-case scenarios from the countless collision patterns that can be 
imagined and to develop specific countermeasures.
Continuous Enhancement of Crash Safety
Plan to Achieve Zero-Fatality Road Safety
2017 to 2021
Fatal traffic 
accidents in the 
U.S.
All 545 cases
94% 
reduction
Accidents that cannot be solved with vehicles alone
6%
Primary/
Active Safety
43%
Preventive
Safety
58%
Collision/ 
Connected Safety
78%
Fatal Traffic Accidents Involving SUBARU Vehicles
(Assumptions from U.S. FARS data as of 2024)
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Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Intellectual Property Strategy Committee Members
CTO
Engineering 
Division
Monozukuri 
Division
Technical 
Research 
Center
Product 
Business 
Division
Intellectual 
Property 
Department
IT Strategy 
Division
Management 
Challenges
Results of Initiatives in Advanced Driver Assistance Systems
We develop intellectual property strategies based on technology trend analysis (IP landscape). The results of our 
activities gained from strategy implementation are reflected in our intellectual property portfolio and utilized.
We hold Intellectual Property Strategy Committee meetings to discuss strategies based on the IP landscape with 
the attendance of the officers in charge of each area. Each division has a promotion organization and holds Patent 
Promotion Committee meetings. In addition, the Trademark Committee meets to share issues, report on anti-
counterfeiting measures, and discuss the trademark portfolio.
Intellectual Property Strategy Committee
Discusses division and company IP strategy
Patent Promotion Committee
Plans and promotes IP activities for each  
division and company
Trademark Committee
Shares trademark issues, discusses whether 
trademark rights should be maintained, and  
reports on anti-counterfeiting measures
Strategy Planning
Portfolio Management
Major meetings
Intellectual 
Property 
Department
Managers
Executives
Staff
Strategy planning phase
• Accumulation of technologies that serve  
as a source of competitiveness
• Differentiation and branding of products/services
• Elimination of counterfeit products through 
the enforcement of rights
• Formation of alliances to complement each 
other’s technologies
• Ensuring a degree of freedom in 
development through cross-licensing, etc.
• Revenue contribution through licensing
Portfolio management phase
IP landscape
IP strategy planning
Execution
Provision of information from the 
Intellectual Property Department
• Strengths and weaknesses of us and other 
companies
• Judgment materials for in-house development 
and external procurement areas
IP utilization
IP utilization
New IP
Existing IP
Updating of IP portfolio
Business / Development / IP discussions
• Development system
• Development themes
Implementation of IP strategies
• Conversion of development results to IP
• Conversion of trade secrets to know-how
Since the 1990s, we have continuously applied for patents for our inventions created through R&D for the EyeSight 
driver assist system, one of the proprietary technologies that support the SUBARU’s value statement of “Enjoyment 
and Peace of Mind.” For stereo camera technology in particular, we have constantly produced competitive products 
differentiated from competitors by utilizing intellectual properties created through in-house development of image 
processing and recognition technologies. Looking ahead, we will further accelerate our creation and utilization of 
intellectual properties by focusing on the development of SoCs for AI processing.
91
1989
Began stereo camera
development
1999
Active Driving
Assist (ADA)
2003
Adopted stereo camera plus
millimeter-wave radar
2006
Adopted laser radar
2008
EyeSight
2010
EyeSight ver. 2
2014
EyeSight ver. 3
2020
Latest generation EyeSight
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Number of patent
applications
100
50
0
Risk Management
Upskilling
By promoting in-house activities, including investigations and avoidance studies, to avoid infringing on the intellectual 
property rights of others, we strive to avoid the risk of direct damage to our business and lost opportunities due to 
injunctions. We are also combating counterfeit products and protecting our brands. By cracking down on counterfeit 
businesses that use our corporate and/or brand symbols, we protect our customers’ safety, build trust with them, and 
ensure quality. For example, in FYE March 2024 we conducted a total of 25,000 enforcement actions, including warnings 
to infringers, requests to customs, police, and government agencies for injunction and detection, requests to withdraw 
items from online sites, and filing trademark oppositions at patent offices in various countries.
With the goal of developing human resources capable of self-directed intellectual property activities, we provide 
training for each position within the Company and for Group companies and training tailored to the needs of each 
department. Approximately 400 employees took part in these training programs in FYE March 2024. We also distribute 
IP landscape reports on management issues and technology trends to senior executive management and development 
units to improve intellectual property literacy.
Competitive fields (closed)
Collaborative fields (open)
Intellectual Property 
Strategy Committee
Patent Promotion Committee
Trademark Committee
Portfolio Management in the Automotive Business Unit
The Automotive Business Unit discusses intellectual property 
strategies and defines priority areas based on proposals made by 
the Intellectual Property Department. Since FYE March 2022, these 
meetings have been held annually. The business unit continues 
to manage the progress of activities including priority areas and 
review priority areas.
According to the Basic Intellectual 
Property Policy established in 2020, 
we are building intellectual property 
strategies in coordination with 
our business and R&D strategies. 
Additionally, we have positioned 
the risk management to prevent 
risks that may hinder business 
and the development of human 
resources capable of independently 
conducting strategic activities as 
major challenges.
Initiatives for Strategic Creation and Strategic Utilization of Intellectual Properties
Basic policy
Priority activities
⃝ Function as a compass for 
business and R&D strategies 
using the IP landscape
 
⃝ Throughout SUBARU, we will 
dedicate ourselves to creating 
intellectual properties that 
originate from the market and 
appropriately manage our 
intellectual property portfolio 
to protect and enhance its 
brand
⃝ SUBARU will respect the 
intellectual property rights of 
others and work thoroughly 
for patent clearance in product 
development
Strengthening of strategy 
functions and activities
Strategy Planning
Portfolio Management
Risk Management
Upskilling
IP portfolio
• Patents  • Utility models
• Designs   • Trademarks
• Know-how
Number of patent applications for driver assistance technologies
Special Feature
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Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Human Capital
In the rapidly changing business environment, the SUBARU Group is committed to human capital management with the 
approach that the human resources that drive our operations are the foundation of our competitiveness and sustainable growth.
We believe that linking the growth of the individual, in which people think and act on their own initiative, to the 
growth of the organization is critical for achieving powerful transformation while flexibly responding to a changing 
environment. We are taking a range of actions under priority themes such as human resource development and 
corporate culture reforms, with the goal of building human resources who will lead the future of SUBARU. We are 
also working to create workplaces that are safe and secure, recognizing that the physical and mental health of our 
employees is vital for them to maximize their potential for this transformation.
Under our new management structure, we will further deepen these efforts and aim for “Monozukuri Innovation” and 
“Value Creation” through people and organizations with true competitiveness, and continue to strive toward our vision of 
becoming a company “Delivering Happiness to All.” 
We have positioned employee engagement as one of our key management indicators to evaluate SUBARU’s efforts. 
Since FYE March 2018, we have conducted an annual employee attitudes survey and use its findings as a tool to 
address organizational issues. The survey results are used to promote human resource policies and corporate culture 
reforms, identify issues in each workplace, and formulate countermeasures. In addition, since FYE March 2023, points 
of improvement in the employee engagement score index have been used for qualitative (non-financial) evaluation of 
compensation for executives.
In FYE March 2024, we reviewed the survey methodology and changed the way we calculate the engagement score 
with the aim of making it easier to analyze the survey results and compare them with those of other companies to better 
clarify SUBARU’s strengths and challenges. The updated methodology clarifies SUBARU’s strengths and challenges 
relative to other companies, helping us focus on identifying issues and planning countermeasures through comparative 
analysis. Also, by adding indicators that have not been measured previously, we are working to penetrate management 
strategies and visualize the status of business process improvements across teams.
In conjunction with this change in methodology, we have also redefined our target engagement score to be 70% by 
2028. The target score was set at the global average based on the current situation, and the target year was revised to 
2028, which is a milestone in our efforts to achieve our vision for 2030 set forth in the New Management Policy.
In the survey conducted in October 2023, the engagement score was 49%, below the global average. The survey 
results show that the percentage of positive responses to questions in the categories of management strategy and 
business process were low and diverge from that of high-performing companies. We will take the results of this survey 
seriously and will analyze the causes as well as promote improvements to implement the New Management Policy and 
become a company “Delivering Happiness to All.”
Response in the Management Strategy Category
We have analyzed that one of the factors is concern about the feasibility of taking on the unprecedented challenges 
set forth in the New Management Policy. We are now advancing dialogue sessions in which the President and Deputy 
President directly convey their thoughts and feelings to employees. Dialogue sessions are held with employees 
selected from departments, positions, and ages that score low compared to the Company-wide average. These enable 
us to listen to their real voices, which cannot be seen through data alone, and carefully convey management’s thoughts 
on how to realize the policies. We also hold dialogue sessions with department heads who oversee their workplaces to 
discuss issues that each workplace faces as they move to realize the policies. These dialogue sessions are held in small 
groups, with an emphasis on careful discussions involving each individual, in an effort to provide an opportunity for 
employees to take on positive challenges with a proper sense of urgency.
Response in the Business Process Category
The survey highlighted issues in cross-functional collaborative systems and work procedures. One of the reasons is 
that the complexity of the business as a whole has resulted in a wide range of areas that need to be handled and the 
increasing specialization, which has led to a lack of communication between organizations. These are major challenges 
that must be overcome through the “Becoming One SUBARU” approach in order to realize the New Management 
Policy. We will advance initiatives to resolve this from all aspects. This includes the creation of a work environment 
that encourages co-creation across units, fostering of a corporate culture that ensures psychological safety, and 
implementation of business process reforms utilizing IT, AI, and other technologies.
Human Capital Management to Become a Company “Delivering Happiness to All”
Employee Engagement
Becoming a company 
“Delivering Happiness to All”
Human resources
Organization
◯	Career support to further promote 
self-directed independence
◯	Realizing new value with upskilling
◯	Passing on skills
◯	Fostering a corporate culture through affinity 
programs
◯	Creation of an organization that leverages 
diversity
◯	Creation of a healthy, safe and secure workplace
Fundamental approach
Measures initiative
Expected benefits
Vision
Human resources 
and organization
Producing 
individuals with high 
sensitivity to change who 
can take on challenges 
autonomously
Creating an organization 
that encourages diverse 
individuals to play an active 
role and works together as 
a whole
Providing “Enjoyment and Peace of Mind”
Boosting employee engagement
Toward truly competitive people 
and organization
Employees’ physical and mental health, and safe and secure workplaces
Building people and organizations that support change
Monozukuri 
Innovation
Value 
Creation
Empowerment
Engagement
Organizational growth
—Continue developing
supportive culture—
Development with a focus
on individuals
—Cultivate self-motivated,
self-directed individuals—
The rate of employees with a positive response to 
either fulfillment from work or pride in the Company
Survey methodology up to 2022
The average of the rate of positive responses measured in five questions covering “Are you 
motivated to contribute and loyal to the Company and willing to make a voluntary effort?” 
Since 2023
Pride in the Company
High
Medium
Low
Fulfillment 
from work
High
47%
8%
2%
Medium
13%
12%
2%
Low
4%
5%
7%
80
40
20
0
49
59
71
77
Average for
high-performing
companies
Global
average
Average
for Japan
SUBARU
60
2022 Results
2023 Results
Engagement score using the old 
survey methodology: 36%
Calculated based on the rate 
of employees with a positive 
response to either fulfillment from 
work or pride in the Company.
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Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Realization of New Value through the Software Human Resource Development Project and Upskilling
To maintain a sustainable competitive advantage, it is essential to develop engineers who can understand market 
changes and create technological value that meets customer expectations. In this time of great change in the 
automotive industry, SUBARU is actively working to upskill its engineers especially in the field of software. This  
process involves adding new technical skills required in an era of change to the technical skills we have cultivated  
and reinforcing technical skills that embody SUBARU-ness.
Given that software has a major impact on car-making and functional value, we launched the Software Human Resource 
Development Project in FYE March 2023. This project aims to cultivate human resources capable of understanding and 
developing both vehicles and software, direct drivers of greater product strength and “Monozukuri Innovation.” The 
project provides level-specific training courses for new and existing employees. For new employees, we have established 
two courses: the Embedded Course to apply software technology to product development and the AI/DX Course. By 
FYE March 2024, all of the approximately 350 new employees assigned to the engineering units had taken the course up 
to the beginner level, with about 20 moving on to the advanced level. In the advanced level of the Embedded Course, 
we are working to develop core human resources capable of developing fundamental software through training that is in 
line with practical work in development. In the advanced level of the AI/DX Course, participants are assigned to SUBARU 
Lab, which leads advanced development integrating EyeSight and AI, where they learn practical and advanced AI 
development techniques. Furthermore, through training based on the needs of each workplace, we aim to apply results to 
practical work and contribute to productivity improvement and technological innovation throughout the entire Company. 
For existing employees, we offer an introductory level AI/DX Literacy Course to all of the approximately 4,000 employees 
in the engineering units. From among them, a total of more than 200 employees, including those recommended based 
on engineering strategy and those who wish to take the course on their own initiative, have moved on to higher levels 
to improve their engineering skills. These initiatives are now more than just upskilling; they have become an important 
driving force for organizational change and competitiveness, and we will continue to strive for qualitative improvement.
Passing on Skills
The manufacturing units consider training for technical employees to be an important initiative for succession planning. 
With the goal of developing human resources who can think and act autonomously, the manufacturing units have 
established a system that allows employees to take training courses regardless of plant operations. Highly experienced 
employees who have worked in supervisory positions at manufacturing sites serve as instructors at training sessions. 
They provide training to develop human resources who can recognize various changes and abnormalities that occur 
at manufacturing sites and take action for improvement on their own, while supporting them to master the basic 
knowledge required for technical positions.
Training Center
In January 2024, we opened the Training Center, a training facility for manufacturing processes, at the Yajima Plant 
within the Gunma Plant. By providing the same training to all employees assigned to manufacturing processes, 
regardless of employment status, the Training Center aims to dispel employees’ concerns prior to assignment and 
improve the retention rate. The 10-day training is conducted during the early and late shifts of each work week, and 
includes classroom lectures and hands-on skills training using a simulated line according to the process to which the 
trainees are assigned, in an environment similar to that of an actual worksite. 
In addition, to ensure that employees of diverse nationalities have an accurate 
understanding of the training curriculum, we have created an educational 
environment that is available in multiple languages, including English, Spanish, 
and Portuguese. Since the Training Center began operations, training has 
been provided to non-regular employees, which has led to a decrease in 
turnover and a reduction in the burden on the workplaces where they are 
assigned. We plan to expand this training to new employees and technical 
intern trainees in the future.
Career support to further promote self-directed independence
So that each and every employee can become a driving force for achieving both the sustainable growth of the SUBARU 
Group and the realization of a sustainable society, we aim to foster human resources with high sensitivity to change 
who can take on challenges in a self-directed manner. We are also improving our work environments to encourage 
our diverse workforce to develop their own careers, carve out their own path, and play an active role. From FYE March 
2022 onward, we have introduced a new personnel system, educational programs, and open job rotations to provide 
employees with opportunities to learn and challenge themselves in a self-directed manner.
Career Development Support
We are committed to helping our employees develop their own careers. Each employee confronts their own career 
and shares their thoughts and aspirations with the workplace through career interviews with supervisors using a career 
design sheet. This process clarifies their current situation and vision for the future, encouraging self-directed actions 
to improve skills and seek diverse experiences. Based on the shared career plan, supervisors provide tailored support 
to each individual, resulting in a system that allows employees to develop their careers autonomously. The positive 
feedback from career interviews included, “I was able to clarify my issues and the skills I need to develop in the future,” 
and “I was able to broaden my perspective and think about my career through dialogue with my supervisor.”
Human Resource Development Encouraging Autonomy and Taking on Challenges
All employees, including managers, are provided access to a variety of training programs they can choose from in 
accordance with their level and goals. We have a system in place that allows employees to select programs according 
to their own career plans, strengths, and challenges. Our employee attitudes survey in FYE March 2024 confirmed 
a high level of satisfaction with opportunities to improve skills. To further expand the system, we introduced the 
Employee Development Fund in June 2024. Under this measure, employees can receive full financial support from the 
Company by seeking and obtaining approval for their own learning opportunities that will lead to the development 
of their work, in addition to the educational opportunities provided by the Company. In the two months since its 
inception, many employees have submitted applications, and the total amount of support has already exceeded  
8 million yen. We expect to expand this fund further in the future. By having employees apply their learning to the  
growth of the organization, we aim to acquire the world’s most advanced knowledge in various fields and to become  
truly competitive.
Open-Call Job Rotation
SUBARU introduced an open-call job rotation system in FYE March 2022 as a scheme to support employees in the career 
plans they have developed for themselves. In the three years since introduction of this system, more than 200 employees 
have gained new career opportunities. Users have commented on how rewarding it is, how it gives them a sense of 
tackling new challenges, and how it broadens their perspectives. The system strengthens individual capabilities through 
career support, while also strengthening the organization through benefits from mobility of human resources.
Human Resource Measures
Scheme for Self-Directed Career Development and Career Support in the Workplace
Individual career analysis
Career support in the workplace 
and from supervisors
Encouraging employees to take  
on challenges independently
Career planning
Career interview
Career development
• Career design sheet
• Career training
• Skill development
• Open-call job rotation
Intensive training for new employees
Total Manufacturing Course
Embedded
AI/DX
Data scientist
Upskilling training for existing employees
Embedded 
expert
Application 
engineer
Examples of application 
post training
• Automated analysis  
of engine and exhaust  
gas data
• AI prediction of 
aerodynamic drag 
according to vehicle shape
• Battery cell life prediction
• AI model creation for next-
generation EyeSight
Advanced
Advanced
Intermediate
Intermediate
Beginner
Beginner
Introductory
DX Literacy Course
AI Literacy Course
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Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Fostering a Corporate Culture through Affinity Programs
We have been holding the SUBARU Vision Awareness Program at the end of every October since FYE March 2022. This 
program, which targets all employees, aims to create a strong organization in which diverse employees work as one 
toward a unified vision through self-directed demonstration of their respective outstanding abilities. The theme for 
FYE March 2024 was the SUBARU New Management Policy. By holding discussions in the workplace on the connection 
between “Delivering Happiness to All” and this policy, its initiatives, and the action of each employee, we encourage 
each individual to act autonomously, thereby leading to the growth and competitiveness of the organization as a whole.
Creation of an Organization that Leverages Diversity
Empowerment of Diverse Human Resources
The SUBARU Group believes that innovation is created through the full utilization of the abilities that all Group 
employees have developed based on their various personalities, values, experiences, and backgrounds, thereby 
resulting in SUBARU’s unique and sustainable value creation. We respect diversity in terms of gender, nationality, 
culture, and lifestyle, and aim to realize the world’s most advanced “Monozukuri Innovation” and “Value Creation” by 
bringing diverse individuals together through the creation of an organization and a comfortable work environment 
where everyone can make the most of their uniqueness.
Renewal of the Development System through the Co-Creation of Diverse Individuals
In January 2024, we commenced operations of our new development office, Innovation Hub. The manufacturing 
units, development units, and business partners, which have been highly divided according to the times, gather at the 
Innovation Hub to establish a knowledge-centered environment to create new value as “One SUBARU.”
The Innovation Hub brings together employees with a variety of specialized 
skills and experiences across multiple units on a single floor to promote 
development. The work that used to be carried out by product conception, 
design, and production sections in a stepwise fashion is now carried out by 
related units at the same time, each bringing their own areas of expertise 
to the table and working on it simultaneously. This leads to efficient 
development without rework. The Innovation Hub has broken down physical 
and psychological barriers, resulted in more active communication, and 
created an environment where free and vigorous discussions for development 
can take place on a daily basis. In addition to our Group employees, we 
also provide various opportunities for co-creation to a wide range of related 
parties, including business partners, in order to achieve “Monozukuri 
Innovation” and “Value Creation” more quickly and at a higher level, and 
share the latest technologies and ideas related to future competitive BEV 
manufacturing.
We will position the Innovation Hub as a symbolic center for internal 
and external co-creation and value creation—including those that arise by 
chance—that brings together diverse individuals beyond organizational 
boundaries. Based on that, we aim for the world’s most advanced 
“Monozukuri Innovation” and “Value Creation.”
Creation of a Healthy, Safe, and Secure Workplace
Our basic philosophy is to position health and safety as an important management issue and to prioritize it in all of our 
operations. Since the physical and mental health of employees is essential for advancing health and safety, we are working 
to promote health Company-wide based on the Health Declaration formulated by the three parties of the Company, the 
labor union, and the health insurance association. These efforts have borne fruit, and the Company has been recognized 
as a Certified Health & Productivity Management Outstanding Organization for four consecutive years in the large 
enterprise category of the Certified Health & Productivity Management Outstanding Organizations Recognition Program. 
With the physical and mental health of our employees as our top priority, we promote the creation of a safe and secure 
workplace where each and every employee can work vigorously and exercise their abilities to the fullest.
Heat Countermeasures
Regarding the issue of heat countermeasures, which has been voiced by manufacturing department employees, we 
have budgeted 1 billion yen from FYE March 2025 for frontline-driven improvements. In addition to the temporary 
measures such as the introduction of cooling items that meet frontline needs, we have also initiated efforts to improve 
facilities as a permanent measure. Through environmental improvements, we promote the creation of workplaces that are 
safe and secure for manufacturing employees and that make it easier for them to work and increase their productivity.
Reducing Workload
One-seventh of our manufacturing departments currently consist of employees over the age of 50, and we expect to 
see an even older age structure in the future. Against this backdrop, we are improving our work lines to reduce the 
workload of our employees and to create an environment where they can utilize the experience and skills they have 
developed over the years. Specifically, we are measuring the workload level of each process and studying the possibility 
of reducing the physical load on the existing line. As part of the Gunma Plant restructuring plan for electrification,  
we are also considering the introduction of equipment that will help reduce workload, with the aim of realizing a work 
environment in which employees can play active roles at SUBARU with enthusiasm for a long time.
Organization-Based Measures
 Strengthening of management skills to make the most of diversity
Since FYE March 2023, we have been providing training for all managers to strengthen their management skills to make the most of the diversity 
and strengths of employees. Participants have commented that they have gained new perspectives and skills by reviewing their past management 
practices, while members of their workplaces have said that they have seen an increase in managers who listen to them and improved communication.
 Employment rate of people with disabilities
KPI in July 2026: 2.70%
Results as of June 2024: 2.59%
 Number of foreign national employees
105 (including 5 managers)
As of March 31, 2024
 LGBTQ+
Extended benefit plan coverage to 
same-sex partners beginning in 2022
Recognizing career development support and support for balancing work and childcare as 
priority issues for the empowerment of female employees, we are developing systems and 
fostering a corporate culture that enables women to continue working through various life 
events. Specifically, we implement the Women’s Leadership Program for female employees 
who aspire to management positions. This program carries out human resource development 
oriented to each individual, and provides various training programs to help employees envision 
their own careers. In addition, a message from top management is sent to all Company employees to accelerate the empowerment of female 
employees, and a new management training program is being held for supervisors who supervise female employees. In terms of work styles, 
various systems such as childcare leave and short working hours are offered in accordance with standards that exceed the law.
 Number of female managers
 (manager level and above)
KPI in 2025: 48
Results as of April 2024: 43
Special subsidiary SUBARU BLOOM Co., Ltd.—Aiming to Make Flowers of Individuality Bloom
SUBARU BLOOM Co., Ltd., a Special subsidiary established as a core company 
for employment of people with disabilities, celebrated its 10th anniversary in 
2024. The number of people employed by SUBARU BLOOM has increased from 
eight at the time of establishment to 89 in 2024. In FYE March 2023, SUBARU 
BLOOM received recognition for its long-standing contributions with the 
Gunma Prefecture Governor’s Award as an excellent 
company for employing people with disabilities. 
The company plays an important role as one of the 
largest employers of people with disabilities in the 
prefecture. The SUBARU Group will continue its 
efforts to create a workplace where employees with 
disabilities can shine through their work.
“Bloom” means flowering. The company aims to make flowers of individuality bloom.
Origin of the name SUBARU BLOOM
Trend in the Employment of People 
with Disabilities
100
60
80
20
40
0
(Persons)
‘14 ‘15 ‘16 ‘17 ‘18 ‘19 ‘20 ‘21 ‘22
‘24
‘23
(Year)
Office area of Innovation Hub
Health Declaration
To build happiness for our employees and their families, we need a foundation of mental  
and physical health.
SUBARU works with its employees to promote health and preventive care, taking on the 
challenge of building workplaces full of smiles and enabling growth.
Representative Director, President and CEO, SUBARU CORPORATION
Executive Chairman, Subaru Labor Union
President, Subaru Health Insurance Association
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Financial Capital   Message from the CFO
Review of FYE March 2024
In FYE March 2024, demand for SUBARU vehicles remained robust, especially in the U.S. and Canada markets. The 
first half of the fiscal year, however, saw residual impact from the semiconductor supply issues ongoing since 2021, 
while automobile logistics were affected by constraints throughout the period. We worked to minimize the impact of 
these factors by flexibly adjusting production plans and automobile transportation plans. As a result, we were able 
to increase automobile production volume to 970,000 units and consolidated sales volume to 976,000 units. With the 
effect of additional factors including a retail price revision that enhanced the sales mix and fluctuating exchange rates 
that had a boosting effect on profit, operating profit increased 75% from the previous fiscal year to 468.2 billion yen and 
ROE climbed 6.5 points from the end of the previous fiscal year to 16.5%. The aerospace segment, which had faced a 
challenging operating environment since the COVID-19 pandemic, posted segment profit of 2.7 billion yen, a 4.7 billion 
yen increase on the previous fiscal year, moving into the black for the first time in four fiscal years.
Outlook for FYE March 2025
For FYE March 2025, we forecast production volume of 960,000 units, consolidated sales volume of 980,000 units, 
revenue of 4,720 billion yen, and operating profit of 400 billion yen. We envisage a solid performance in terms of sales 
volume, especially in the key U.S. market. Our plans will however be guided by current inventory levels and sales 
trends in overseas markets outside the U.S. In terms of revenue, however, we expect a decrease from the previous fiscal 
year. This is because of rising costs in areas such as human resource investment, U.S. sales incentives, and research 
and development for the introduction of electrified products. This is in addition to the impact of inflation on costs 
across the board and the projected movement toward a stronger yen. Meanwhile, raw material prices continue on an 
upward trend to alleviate the burden on our business partners caused by rising labor and energy costs. We regard 
it as important to promote cost reduction activities aimed at strengthening competitiveness, but with the essential 
precondition of maintaining appropriate business relations with our partners. Going forward, we will unite in a range of 
initiatives to meet our targets in production and sales volumes, business results, and other areas, keeping a close watch 
on market conditions, particularly exchange rate movements and sales incentives.
The SUBARU Group has developed a highly profitable business model of selection and concentration based on 
targeting limited management resources at areas where we can demonstrate our strengths. Amid an era of increasing 
uncertainty, exemplified by the full-scale electrification of vehicles, we will pursue financial and capital strategies 
designed to maintain this business model as a foundation while also reducing business risk and enhancing business 
growth and competitive advantage.
In March 2024, we announced action to implement management that is conscious of the cost of capital and stock 
price with the aim of further enhancing corporate value. In terms of return on investment, apart from FYE March 2021 
and FYE March 2022, when business was heavily impacted by the semiconductor supply shortage triggered by the 
COVID-19 pandemic, our ROE has remained above the level of capital cost, with the most recent figure for weighted 
average cost of capital (WACC) standing at around 7%. PBR improved to around 1.0 times, due mainly to the return 
to normal in the production and sales environment and movements in the exchange rate, but recent financial market 
conditions have pushed this back to around 0.8 times. PER currently stands at around 7.0 times, which we recognize as 
low compared to the Tokyo Stock Exchange Prime Market average.
In response to these conditions at a time of great upheaval in the automotive industry, we will steadily implement 
world’s leading “Monozukuri Innovation” and “Value Creation”, bringing competitive, SUBARU-distinctive products to 
market. Through these efforts, we are pursuing industry-leading profitability and an ROE of 10% or higher as long-term 
targets with an eye to 2030. By additionally further enhancing our investor relations (IR) activities going forward and 
providing updates on the progress of our electrification strategy, which is key to growth, we will reduce uncertainty in 
the medium- to long-term outlook and raise expectations regarding our business performance.
Review of FYE March 2024 and Outlook for FYE March 2025
Implement Management That Is Conscious of the Cost of Capital and Stock Price
Analysis
of Current
Situation
• Cost of capital (WACC) now stands in the 7% range (based on CAPM)
• In and after the end of March 2020, when the COVID-19 pandemic broke out, PBR hovered around 0.8x but has since increased to 
around 1.0x. However, recent financial market conditions have pushed this back to around 0.8x. / PER currently stands at around 7.0x.
• ROE has exceeded the cost of capital, except for FYE 2021 and FYE 2022, when semiconductors were in short supply.
• Amid the rapid and nonlinear transformation of the automotive industry, we are making steady progress on the initiatives 
announced in our New Management Policy in August 2023. Our future strategy’s internal/external dissemination is also proceeding 
as planned.
• We are pursuing industry-leading profitability and an ROE of 10% or higher as long-term targets with an eye to 2030.
Policies and 
Targets
Key
Initiatives
Steadily implement 
the initiatives laid 
out in the New 
Management
Policy
Reinforce messaging
and dialogue
Strengthen effectiveness
Improve ROE
Optimally allocate
capital / Increase  
value per share
Improve PER
Consolidated Sales Volume
ROE/WACC (Based on CAPM)
Action to Implement Management That Is Conscious of the Cost of Capital and Stock Price
Domestic       Overseas
1,200
800
400
0
(Thousand units)
758.4
860.2
734.1
852.4
976.4
980.0
101.8
644.6
89.4
752.7
99.7
877.5
98.9
872.0
108.0
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Targets)
40
20
30
10
0
(%)
29.3
7.3
36.9
6.7
7.4
20.2
14.6
6.7
9.4
4.7
5.5
9.0
6.5
6.7
10.0
6.0
16.5
6.9
4.4
3.8
‘15/3 ‘16/3 ‘17/3 ‘18/3 ‘19/3 ‘20/3 ‘21/3 ‘22/3 ‘23/3 ‘24/3
ROE
WACC
Operating Profit / Operating Margin
PBR/PER
Operating Profit (Left)
Operating Margin (Right)
500
300
100
400
200
0
(Billions of yen)
20
10
15
5
0
(%)
102.5
3.6
90.5
3.3
267.5
7.1
468.2
10.0
400.0
8.5
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Targets)
3
1
2
0
(Times)
30
10
20
0
(Times)
3.0
11.9
2.3
7.1
11.2
2.1
1.7
12.1
1.2
13.1
0.9
10.4
1.0
22.1
0.8
21.3
8.1
0.8
1.0
6.8
‘15/3 ‘16/3 ‘17/3 ‘18/3 ‘19/3 ‘20/3 ‘21/3 ‘22/3 ‘23/3 ‘24/3
PBR
PER
Katsuyuki Mizuma
Director, Senior Managing Executive Officer
Chief Financial Officer (CFO) and 
Chief Risk Management Officer (CRMO)
We will implement effective financial 
and capital strategies to support 
the realization of world’s leading 
“Monozukuri Innovation” and
“Value Creation.”
• Steady implementation of world-leading “Monozukuri Innovation” and “Value Creation” 
(Monozukuri: Manufacturing)
• Internal dissemination of the concept of capital cost (using in-house ROIC tree)
• Achieve both growth investments and stable shareholder returns (Aim for total return ratio between 
30% to 50%)
• Effective share repurchase
• Improve IR activities to enhance expectations for growth and to lower uncertainty
• Reinforce ESG messaging (electrification, human capital, intellectual property, governance, etc.)
• Revise the executive compensation plan (indicators: ROE, employee engagement, and relative TSR)
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We are committed to active dialogue* with domestic and overseas investors covering both financial and non-financial 
data. As I stated earlier, we recognize that further improvement in the PER is important for corporate value increase. 
Our future corporate growth will naturally require continuously strengthened initiatives for the rollout of our key 
electrification strategy, the creation of a governance system to support it, and investment in and utilization of the 
intangible assets of human capital and intellectual property, which are the engines of growth. Equally, we will use active 
enhancement of disclosure and dialogue relating to the content of the initiatives to improve the quality of engagement, 
raise expectations for sustainable growth, and reduce uncertainty. We look forward to your continued support of the 
SUBARU Group.
* See page 85 for a presentation of our dialogue record for FYE March 2024.
Regarding returns to our shareholders, we will implement them with a greater focus on improving capital efficiency, 
even as investments in electrification increase. With the aim of maintaining a total return ratio between 30% and 50%, 
we will pay stable and consistent dividends and flexibly repurchase shares after comprehensive consideration of our 
business performance, investment plans, and the business environment. Despite the current high level of uncertainty 
affecting particularly the automotive business, we regard shareholder return as an important element of sustainable 
corporate management and will continue taking a flexible approach to balanced shareholder return that works 
optimally for both our shareholders and the Company based on business conditions, investment plans, corporate 
valuation, and other relevant factors at the time.
In FYE March 2024, we were able to post a strong performance, with profit for the period attributable to owners 
of parent 385.1 billion yen, the second highest figure in our history. To reflect this result, in addition to a dividend 
payout of approximately 80 billion yen, we decided to repurchase shares to a maximum value of 60 billion yen. The 
total return to shareholders was approximately 140 billion yen for a total return ratio of 36.3%. The dividend payout 
of approximately 80 billion yen consisted of an ordinary annual dividend of 86 yen per share with an additional 
commemorative dividend of 20 yen to mark our 70th anniversary in 2023, giving a total annual dividend of 106 yen per 
share. The repurchasing of shares to a maximum value of 60 billion yen was completed by September 13, 2024.
For FYE March 2025, we envisage an annual dividend of 96 yen, which would represent a year-on-year increase of  
10 yen in the ordinary dividend per share. We will study this figure from various perspectives in accordance with the  
policy stated above.
With growing uncertainty over the future, our business faces the question of how to survive and prosper amid a once-
in-a-century transformation. As well as continuous cash generation, effective utilization of the cash we already hold is an 
important question. Our aim is to use cash holdings to carry out growth investment focused on electrification, and to 
provide stable shareholder return (total return ratio of 30-50%) while also maintaining financial soundness (capital equity 
ratio of 50% or more) and financial stability (suitable net cash position).
Currently, our net cash including time deposits amounts to approximately one trillion yen. Most of this is held in 
US dollars as the U.S. is our most important market and we therefore consider a certain level of U.S. dollar holding 
necessary for operational soundness and stability. Due to recent exchange rate movements, this net cash is now above 
the level our company deems necessary for financial stability. Going forward, we will undertake periodic review of the 
optimal net cash position based on revenue forecasts and the timing of future investments, which will focus particularly 
on full-scale electrification. We will equally keep a close watch on trends in the world economy and the North American 
market and on exchange rate movements to determine the optimal balance of holdings between the yen and U.S. 
dollar. We will also seek to utilize yen-denominated interest-bearing debt effectively as we steadily build an optimal and 
efficient financial base.
In the policies announced under our New Management Policy in August 2023, we disclosed an updated plan for 
plant reorganization to support electrification, along with an investment of approximately 1.5 trillion yen to realize 
world’s leading “Monozukuri Innovation” and “Value Creation.” Broadly speaking, we foresee three strands of 
investment under this plan: battery-related investment, investment to enhance the production system in Japan and the 
U.S., and investment in EV development. As these are long-term projects, and as current conditions make forecasting 
of market trends difficult, our investment plans incorporate flexible estimates. We are moving gradually but steadily to 
roll out investment for future growth.
In the area of battery-related investment, we are working in partnership with Panasonic Energy Co., Ltd., on 
preparations for the production and supply of cylindrical automotive lithium-ion batteries. In accordance with a plan*1 
announced on September 6, 2024, our two companies aim to invest a total of approximately 463 billion yen to establish 
a lithium-ion battery plant with an annual production capacity of 16 GWh*2 at Oizumi in Gunma Prefecture. The 
batteries produced at the new plant will be mounted from FYE March 2029 in BEVs manufactured by SUBARU.
Regarding our investment in production plants, as already announced, we are progressing with plans for mixed BEV 
production at the Yajima Plant within the Gunma Plant and the establishment of a dedicated BEV production line at 
the Oizumi Plant. Additionally, we are advancing the renovation of the Kitamoto Plant to manufacture transaxles for 
the next-generation HEV. The Kitamoto Plant, which is due to start operation in the fall of 2024, is tasked with handling 
the first step toward realizing a world’s leading position in “Monozukuri Innovation” by ensuring flexibility in the initial 
stage of the transition to electrification. Accordingly, it has been the object of investment in initiatives related to quality, 
diversity, logistics, and other areas. We will continue to invest effectively and efficiently, taking account of market trends 
and other factors and subjecting the details of each investment to close scrutiny.
*1 The plan was approved by the Ministry of Economy, Trade and Industry on September 6, 2024, as part of its strategy for a stable supply of storage batteries.
*2 As of December 31, 2030
Enhanced Dialogue and Disclosure for Sustainable Growth
3-in-1 Strategy of Financial Soundness and Stability, Growth Investment, and Shareholder Return
Total Dividend Payout / Dividend per Share
Capital Investment
Total Ordinary Dividend Payout
150
50
100
0
(Billions of yen)
76.7
Ordinary
dividend
100 yen/share
43.0
Ordinary
dividend
56 yen/share
Ordinary
dividend
56 yen/share
Ordinary
dividend
76 yen/share
Ordinary
dividend
86 yen/share
Commemorative
dividend
20 yen/share
43.0
98.3
¥40 billion
139.7
¥60 billion
‘20/3
‘21/3
‘22/3
‘23/3
‘24/3
Acquisition of Treasury Stock
Total Commemorative Dividend Payout
200
100
150
50
0
(Billions of yen)
86.2
86.1
122.8
167.5
180.0 
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Target)
Profit for the Period Attributable to Owners of Parent / 
Total Return Ratio
R&D Expenditures
Profit for the Period Attributable to Owners of Parent (Left)
Total Return Ratio (Right)
500
400
300
100
200
0
(Billions of yen)
80
40
60
20
0
(%)
152.6
50.3
76.5
56.1
70.0
61.3
200.4 
49.1
385.1
36.3
‘20/3
‘21/3
‘22/3
‘23/3
‘24/3
160
80
120
40
0
(Billions of yen)
101.6
113.8
107.8
130.6
155.0 
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Target)
Please visit the SUBARU website for details about financial information.
https://www.subaru.co.jp/en/ir/library/index.html
Financial Information
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The Love Promise*1 initiative operated in partnership with retailers has had positive results in the U.S. In 2023, we 
launched a related initiative in Japan under the banner of the Cherishing Every Life project. As part of its approach 
based on people-focused monozukuri, SUBARU has always prioritized safety and focused attention on protecting life. 
The Cherishing Every Life project is an initiative in partnership with customers, retailers, and local communities whose 
starting point is this consistent SUBARU commitment to protecting life. “Human life” is irreplaceable and “natural life” 
takes care of rich forests and wildlife. We will continue to support those who are working to “protect and pass those on 
to a future full of smiles”.
Under the theme of cherishing human life, the campaign to eliminate water accidents run by the Japan Lifesaving 
Association (JLA) resonated with us. We therefore became a JLA official partner to support its activities, including 
by providing SUBARU Lifesaver Cars through retailerships in Japan. The SUBARU Lifesaver Cars provided through 
retailerships are used in local community patrols, safety education, beach patrols, and other activities. All vehicles are 
fitted with a compact, lightweight automated external defibrillator (AED)*2 
for lifesaving activity. The retailerships work with the local lifesaving 
association to organize workshops with JLA instructors to teach how to 
give cardiopulmonary resuscitation and how to operate an AED. They also 
conduct road traffic safety activities with local lifesavers and carry out a 
wide range of other activities around the shared concern of protecting life.
Under the theme of cherishing natural life, we are engaged in 
partnerships with the bodies that manage national parks. We have 
concluded partnerships with the Shiretoko Nature Foundation, whose mission is to protect nature on Hokkaido’s 
Shiretoko Peninsula and hand it on to the next generation in an improved condition, and with the Natural Parks 
Foundation, which manages 15 of Japan’s 34 national parks. In this way, we 
support the activities of people engaged in protecting natural life through 
provision of vehicles and other means. In December 2023, we entered 
into a National Park Official Partnership to facilitate collaboration with the 
Ministry of the Environment, which administers the national parks. This will 
enable us to support our partner organizations and help vitalize national 
parks and promote their attractions through joint activities.
By maintaining our social contribution through the various activities*3 of 
the Cherishing Every Life project, we will continue spreading resonance and coexistence and deepening connections 
with customers and local communities.
*1 See pages 21–23 for information on the Love Promise initiative in the U.S.
*2 AEDs are fitted in all the vehicles, which were provided for use in the period from June 28 to September 2, 2024.
*3 See our website for details on the activity: https://www.subaru.jp/project/hitotsunoinochi/ (in Japanese only)
Product-Based Initiatives to Spread Resonance and Coexistence  
Cherishing Every Life Project
SUBARU 
Group
Customers
Shareholders 
and 
investors
Local 
communities
Governments
Financial 
institutions
NGOs and 
NPOs
Education 
and research 
institutions
Media
Business 
partners
Employees
Social Capital
SUBARU attaches great value to its connections with 
customers and all other stakeholders. These close 
connections are the foundation of the SUBARU brand 
and form an indispensable aspect of our business 
activity. Going forward, we will work through our business 
activities, dialogue, and a wide range of events to 
engage closely with and listen to our stakeholders so 
as to further deepen our connections in many different 
areas as part of shared efforts to achieve an enjoyable 
and sustainable society.
Our corporate sports activity features two clubs, a baseball club and a track and field club. The activities of our sports 
clubs, which compete at top amateur level, not only promote employee morale and team spirit but also provide an 
activity base where local community members have the opportunity to develop a spirit of courage and challenge. Both 
clubs engage in rigorous training, balanced with work duties, in order to achieve good performances at competitive 
events. At the same time, they take an active part in local road traffic safety awareness campaigns, sports coaching 
events, and other local activities, helping to deepen connections between the SUBARU Group and local communities.
Baseball Club
The baseball club, which was established in 1953 with the aim of promoting corporate 
public relations and supporting employee morale, has qualified 29 times for the Japan 
Amateur Baseball Championship and 16 times for Japan’s annual Intercity Baseball 
Tournament. When it competes in the Intercity Baseball Tournament, the team attracts 
support in its first match not only from employees and their families but also from many 
residents of Ota City and Oizumi Town in Gunma Prefecture, where the club has its 
bases. At its first match of the 95th Intercity Baseball Tournament in 2024, around 12,000 
spectators gathered at Tokyo Dome and the team was cheered on with loud enthusiasm.
*1 As of August 31, 2024
Track and Field Club
The club was established in 1998 with the aim of giving a boost to the local community 
by participating in the All-Japan Men’s Corporate Team Ekiden Championships. This is a 
long-distance relay race, commonly known as the New Year Ekiden, whose course runs 
partly through Ota City in Gunma Prefecture, home to SUBARU’s main plant. For the New 
Year Ekiden, which the club has competed in 23 times*2, many local people line up along 
the course route on New Year’s Day to wave the SUBARU flag and cheer the team on. 
The sight of the SUBARU team drawing strength from the crowd as they run through their 
home territory of Gunma helps to deepen our connection with the local community.
*2 Up to and including the 68th event, held on January 1, 2024.
Deepening Community Connections through Corporate Sports — Baseball Club / Track and Field Club
In November 2023, we launched the fan community website Subagaku. The name of the website reflects our hope 
that it will serve as a space like a school for supportive exchange with fellow learners. By enabling them to share their 
personal experiences with SUBARU vehicles and other interests through the website, we aim to promote resonant 
connections between SUBARU and our customers and also among our customers. Serving as principal of Subagaku 
allows the SUBARU Chief Technology Officer (CTO) to engage in two-way communication with customers, bringing our 
vehicle manufacturing still closer to customers’ lives as we work together on “Value Creation” toward the age of the EV.
Subagaku, a Community Website for Our Fans Connecting SUBARU with Its Customers 
(Available in Japanese Only)
The Yajima Plant within the Gunma Plant welcomes factory tours as part of elementary school field trip programs. 
Through the example of vehicle manufacturing, we want to add as much as we can to the children’s understanding 
of Japanese industry and labor and our connections with the natural environment. At the same time, we want to 
encourage children to think positively about their future working life and ambitions. With this in mind, we host factory 
tours from many elementary schools not just in Gunma Prefecture but throughout the Kanto region. We continued to 
offer tours during the COVID-19 pandemic using remote technology. Currently, we 
offer both on-site and remote tours depending on the school’s preference. In FYE 
March 2024, our on-site tours had 21,156 participants, while remote tours drew 3,509 
participants (including school personnel) from elementary schools in areas as far away 
as Fukuoka and Kagoshima prefectures. By offering learning opportunities to the 
children who are our future, we will deepen our connections with society.
Creating Learning Opportunities for Children — Gunma Plant Hosts Factory Tours
https://community.subaru.jp/
Subagaku (Subaru community website; available in Japanese only)
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We recognize climate change initiatives as one of our most important issues and endorsed the TCFD recommendations 
in April 2023*1. Toward our target of achieving carbon neutrality by 2050, we have set long-term goals for CO2 emissions 
reduction in products and at plants and offices together with medium-term goals as interim milestones. By working toward 
these goals, we will contribute to realizing a decarbonized society.
*1 For more information on SUBARU’s disclosure of the TCFD recommendations, please see our 
TCFD Content Index (https://www.subaru.co.jp/en/csr/tcfd/).
Management System
In the area of climate change, the Environment Committee discusses the broad framework of medium- to long-term 
measures in line with the standards required by the society of the future and assesses related progress. Particularly 
significant issues are referred to the Board of Directors following discussion by the Sustainability Committee, which 
is the forum for deliberation on all SUBARU Group CSR initiatives. We wish to contribute to realizing a decarbonized 
society by reducing CO2 emissions throughout the business activity life cycle. We therefore hold Carbon Neutrality 
Promotion Meetings, whose aim is to achieve CO2 reduction across all areas. These meetings are used to monitor 
initiatives focused on the entire life cycle, including not only products and plants and offices but also materials and 
components, transportation, and disposal, with overall coordination by the Environment Committee.
Strategy
To address climate change-related transition risks in policy and regulation, technology, markets, and other items, 
SUBARU works to identify uncertain climate change-related risks.
Mitigating Climate Change
Examples of Scenarios and Their Risks/Measures
SUBARU explores climate change-related countermeasures in consideration of a variety of scenarios, including its 
own scenario assuming carbon neutrality by 2050 (equivalent to the 1.5°C scenario), based on policy trends in various 
countries relating to the regulation of fuel economy and other areas and information published by the International 
Energy Agency and other organizations. This exploration also incorporates risks and opportunities recognized 
with respect to sustainable business activities. As an example measure, SUBARU has developed an electrification 
strategy that considers multiple scenarios, including one in which the percentage of EVs sold in the market increases 
significantly, as well as one in which the market penetration of EVs increases modestly. We are also advancing with 
business continuity plan (BCP) measures to deal for instance with the risk of water-related disaster affecting our 
business partners and flooding during torrential rainfall. This action is in consideration of the risk of increasingly severe 
natural disasters due to a lack of progress in addressing climate change.
Natural Capital
In its Environmental Policies, SUBARU states that our fields of business are “the earth, the sky and nature”, declares its 
commitment to initiatives for coexistence with nature, and designates the environment as one of its Six Priority Areas 
for Sustainability, thus recognizing it as a key area for the continuation of its business activity. Within the area of the 
environment, we have additionally declared three issues for particular focus: mitigating climate change, realizing a 
circular economy, and coexistence with nature. In addition to using advanced technology to develop environmentally 
friendly products, we undertake Group-wide environmental activity aimed at achieving coexistence with nature with 
the ultimate goal of reducing to virtual zero our environmental impact on the natural world, and beyond that having an 
actual positive impact.
Main Risks Identified 
(Bolded items are identified as highly important risks related to the strategic reorganization of SUBARU’s production system.)
Climate-related 
Risks
Main Risks Identified
Transition risk
Regulatory 
risk
Business 
management 
in general
In the event that more rigorous climate change targets are set in various countries, SUBARU’s business 
could be significantly affected.
Products
If SUBARU fails to meet fuel economy regulations imposed in various countries, the Company could 
incur additional costs or losses related to negative incentives, such as fines or non-penal fines for legal 
violation, and credit purchase for unmet standards. Also, some of our products could fail to satisfy certain 
fuel economy standards, resulting in restrained sales opportunities.
Production 
phase
SUBARU could incur rising costs due to fossil fuel use, not only because of geopolitical factors associated with 
petroleum, etc., but also carbon taxes, emission quotas, and other government policies and regulations.
Technology 
risk
Products
To promote electrification, it is crucial to ensure profitability for the entire product cycle ranging from 
procurement and use to disposal. Thus, it is essential to involve SUBARU’s upstream and downstream 
partners in exerting efforts toward this end. Failure to do this could render the Company unable to meet 
the profitability goal for the entire product life cycle.
Production 
phase
If use of renewable energy does not grow as expected, SUBARU could face slower progress in achieving its 
Scope 1 and 2 emissions reduction goals.
Climate-related 
Risks
Main Risks Identified
Transition risk
Market risk
Products
At present, it is difficult to predict technological progress and price optimization for electrification, which 
will likely cause a substantial gap with the real state of market needs. In such a situation, SUBARU could 
incur unnecessary and excessive R&D costs while facing a decline in customer satisfaction, resulting in 
unexpected losses and reduced sales opportunities as well as hampered advancement of the Company’s 
electrification efforts.
In addition, SUBARU views electrification as a steady medium- to long-term trend, and also anticipates 
the possibility of its swift and sweeping penetration of the market at some stage. SUBARU could be 
unprepared for such prospect in terms of technology and timely product lineups, and thus suffer from a 
resultant loss of product sales opportunities.
Reputational 
risk
Business 
management 
in general
If SUBARU fails to implement adequate initiatives to achieve low-carbon/zero-carbon outcomes, its brand 
value could be harmed, which could affect the Company’s sales and recruiting ability. Capital costs could 
also rise, due to increased difficulty in obtaining financing from investors.
Physical risk
Acute 
physical risk
Business 
management 
in general
As an impact of climate change, extreme torrential rain will frequently cause floods in various locations, 
which could pose risks of SUBARU’s operations being affected by disrupted supply of raw materials and 
submerged factories.
Chronic 
physical risk
There is a possibility that SUBARU might suffer from shortages of natural resources used for tires and metal 
resources, such as materials for automotive batteries used in electrification technologies.
Main Opportunities Identified
Climate-related 
Opportunities
Main Opportunities Identified
Market opportunity
If SUBARU advances its efforts to make products more environmentally friendly as planned and global climate change 
mitigation/adaptation efforts progress adequately, the Company will be able to maintain its key markets while at the 
same time potentially expanding in markets receptive to its offer of “Enjoyment and Peace of Mind.” In addition, through 
contributing to addressing climate change issues, SUBARU could increase its brand value, thereby enhancing its sales and 
recruiting ability. This could make it easier for the Company to obtain financing from investors, thereby lowering capital costs.
Energy source 
opportunity
Regarding energy use during the production phase, by transitioning to renewable energy while at the same time giving 
due consideration to cost-effectiveness, SUBARU could overcome the risk of being exposed to price fluctuations 
involved in energy derived from fossil fuels, thereby preventing future cost increases.
Note: The risks and opportunities described above are based on past facts and currently available information, and may change significantly due to such 
factors as future economic trends and the business environment facing SUBARU. The opportunities described represent those for SUBARU’s products 
to contribute to climate change adaptation and do not anticipate climate change-related deterioration.
Scenario
Example Scenario Risks of Particular Importance
Measures
Penetration of BEVs
Products
Risk of limited product sales 
opportunities due to failure 
to meet certain fuel economy 
standards	
• Building a production system that can dynamically adapt the 
production ratio between BEVs, hybrids, and ICE vehicles, keeping a 
close eye on environmental regulations and market trends
• Establishing an eight-model BEV lineup by the end of 2028 with 
400,000 BEVs sold in the U.S.
Risk of market need diverging 
from electrification technology	
Increasing severity of 
natural disasters
Business 
management
Risk of operations being affected 
by disrupted supply of raw 
materials and submerged factories 
as a result of frequent flooding in 
various locations from extreme 
torrential rain
• Taking measures against flooding by installing rainwater collection 
tanks and strengthening drainage capacity
• Organizing a system for restoration support activities in the event of 
a contingency at business partners and assessing the risk of water-
related disasters
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Scope 1:	Direct emissions of greenhouse gases from a company’s 
own facilities.
Scope 2:	Indirect emissions of greenhouse gases from the use of 
purchased or acquired electricity, heat, and/or steam 
supplied by another company.
Scope 3:	All indirect emissions other than Scope 1 and 2 emissions, 
including those arising from the procurement of raw 
materials, transport, product use, and the disposal 
process, as well as arising from employee commuting, 
business travel, etc.
Scope 1 
264 thousand t
(1%)
Scope 2 
207 thousand t
(1%)
Scope 3
39,442 thousand t
(98%)
39,914 thousand
t-CO2
Category
Target Year
Goal
Products
Scope 3
2050
Reduce average well-to-wheel CO2 emissions from new vehicles (in operation) by 90%  
or more compared to 2010 levels*2
Early 2030s
Apply electrification technologies*3 to all SUBARU vehicles*4 produced and sold 
worldwide
2030
Aim for 50% of global sales to be BEVs
Plants and offices
Scope 1 and 2
FYE March 2051
Achieve carbon neutrality
FYE March 2026
Reduce CO2 emissions by 60% compared with FYE March 2017 (total volume basis)
*2	Reduce total CO2 emissions calculated based on the fuel efficiency (notified value) of all SUBARU automobiles sold across the world by 90% or more 
relative to the 2010 levels in 2050. Changes in the sales quantity due to changes in the market environment shall be taken into consideration, while 
minor changes in running distance shall not.
*3	Refers to the technology used to foster the use of electricity for EVs, HEVs, and others.
*4	Excluding models supplied by OEMs.
Risk Management
To address climate change-related transition risks in policy and regulation, technology, markets, and other items, 
dedicated departments at SUBARU gather information from a wide range of sources and work to identify uncertain 
climate change-related risks from future projections. These transition risks are proposed and discussed during the 
Executive Meeting, and particularly significant matters are subject to deliberation within the Board of Directors before 
decisions are made.
The physical risks associated with climate change include flooding and other natural disasters. The Risk Management 
and Compliance Office plays a pivotal role in establishing regulations in response to these operational risks as part 
of the BCP system. During emergencies, the office centrally grasps Group-wide information, establishing a system to 
manage Company-wide response.
Metrics and Targets
In order to contribute to a decarbonized society, SUBARU has set long-term goals for 2050 (long-term vision) and 
interim medium-term goals (milestones) for products (Scope 3) and for plants, offices, etc. (Scope 1 and 2). These goals 
are reviewed as necessary to adapt to non-linear and rapid change in the business environment. In 2023, we raised 
the medium-term goal for products to achieving a 50% share of all automobile sales for BEVs in 2030, and raised the 
medium-term goal for plants and offices to achieving a 60% emissions reduction by FYE March 2036 compared to FYE 
March 2017.
Scope 3 Initiatives
Toward reducing CO2 emissions during product utilization, which account for the majority of SUBARU’s total CO2 
emissions, we are progressing with the application of electrification technologies to the vehicles we sell. In FYE March 
2024, the share of electric vehicles in SUBARU’s global vehicle sales (based on retail sales) was 7.8%, with the figure for 
BEVs at 1.5%. With our focus on reaching the 2050 long-term goals and the 2030 medium-term goals, we will continue 
moving steadily forward with the electrification initiatives set out in the SUBARU New Management Policy*5.
As an aircraft manufacturer, SUBARU has been developing technologies for decarbonization to realize a sustainable 
society, and in March 2024 SUBARU successfully conducted test flights using sustainable aviation fuel (SAF) in a 
helicopter. SAF is manufactured from plant matter, waste oil, and other raw materials. Since the plants which provide 
its main raw material absorb atmospheric CO2 during photosynthesis, it is possible to balance the amount absorbed 
against the amount emitted. This promises a greenhouse gas-reducing effect compared to conventional fossil-derived 
aviation fuel.
*5 See pages 24–29 for the electrification initiatives in our new management policy
Scope 1 and 2 Initiatives
The Scope 1 and 2 emissions volume for FYE March 2024 was 471,854 t (market standard), a reduction of 18,000 t from 
the previous fiscal year and of 20.9% compared to FYE March 2017 (FYE March 2024 Scope 1 and 2 emissions based on 
location standard: 545,917 t).
SUBARU is working to switch to renewable energy and upgrade to highly efficient machinery and equipment. 
Renewable energy in FYE March 2024 accounted for 7.2% of the energy consumption of the entire SUBARU Group and 
22.5% of its total electricity consumption. All of the electricity purchased at the Gunma Main Plant, Utsunomiya South 
Plant and 2nd South Plant, the Ebisu Subaru Building, and the SUBARU Academy is carbon-neutral electric power.
Toward the medium-term goals for FYE March 2036, the SUBARU Group will continue implementing energy-
saving measures along with other initiatives, such as in-house generation or purchase of carbon-neutral electric 
power and introduction of hydrogen, ammonia, and other carbon-neutral fuels, as part of systematic Scope 1 and 2 
emissions reduction.
Initiatives and Achievements
SUBARU Group CO2 emissions in FYE March 2024 (Scope 1, 2, and 3) amounted to 39,914 thousand t-CO2. The  
majority of our emissions, accounting for 98% of the total, are Scope 3 emissions, which consist mainly of emissions 
from the utilization of Group products. The SUBARU Group’s direct CO2 emissions (Scope 1 and 2) are marginal 
compared to our Scope 3 emissions. Nevertheless, we believe that taking the lead in initiatives to reduce direct CO2 
emissions will result in more active efforts throughout the entire SUBARU value chain and we will therefore continue 
with proactive efforts.
Illustration of Scope 1 and 2 Emission Reduction Measures and Impact up to 2035
https://www.subaru.co.jp/en/csr/environment/climaticvariation.html
More detailed information on initiatives to mitigate climate change
2016
(Base year)
(Latest figure)
(BAU)
(Target value)
2023
2035*6
2035
Scope 1
Scope 2
Other
Use of carbon-neutral
electric power
Use of renewable energy
Energy conservation
Other
Carbon-neutral fuel
Use of carbon-neutral
electric power
Use of renewable
energy
Energy conservation
On-site improvement/
fuel conversion
On-/off-site
electricity generation
Use of hydrogen/
ammonia
Purchase of credits, etc.
Use of carbon-neutral
electric power menus
(Non-fossil fuel energy
certificates, etc.)
*6 Assuming the electricity emission coefficient in Japan decreases to 0.25 t-CO2 per thousand kWh
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Recycle-Friendly Vehicle Manufacture
SUBARU incorporates recyclability into its automobile design 
process to make effective use of limited resources.
We are working on initiatives to increase vehicle recyclability. 
These include adjusting the layout and structure of wiring 
harnesses to improve material recovery rate in end-of-life 
vehicles and contribute to the infrastructure for good quality 
steel recycling; improving material labeling to increase the ease 
of sorting; and using a combination of hooks and clips to attach 
bumpers to facilitate disassembly.
SUBARU is also working to develop technologies to utilize 
recycled resins and biomass materials in place of the resins 
currently used in automobiles.
Development of Upcycled Products Using Waste Materials  
from the Manufacturing Process
In addition to promoting the introduction of recycled materials, such 
as the recycled resin that is an ongoing project, the SUBARU Group 
is researching the use of other sustainable new materials including 
food processing residue and other plant-based materials. We are also 
progressing with the development of upcycled products using waste 
materials generated in the manufacturing process. Upcycling is an 
approach to materials that were previously disposed of as waste that 
reinvents them by adding new appeal and value. SUBARU has focused 
on waste material generated in the production process, and is working  
to create value by collaborating with other companies on projects that  
reach beyond the automotive industry.
The SUBARU Group, whose main business is in the manufacturing industry, regards realizing a recycling-oriented 
society*1 as an important theme closely relevant to its business activity. The Group will help create a society that 
recycles with the goals of efficient resource recycling throughout the product life cycle, maintaining zero landfill at 
production bases in Japan and abroad, and taking the 3Rs*2 to the next level.
*1 Increased resource efficiency through recycling of materials and recycling-based business activity.
*2 Reduce, Reuse, Recycle
SUBARU’s core operations are in the automotive and aerospace industries and its business fields therefore embrace 
the earth, the sky, and nature. Accordingly, we aim through our business activity to protect biodiversity and promote 
coexistence with nature. To continue our biodiversity-friendly business activities, in April 2019 we endorsed the 
Keidanren Declaration for Biodiversity and adopted the SUBARU Guidelines on Biodiversity as the foundation of the 
SUBARU Group‘s biodiversity protection activities. The guidelines were formulated with account taken of international 
trends in biodiversity management and with reference to documents including the Ministry of the Environment’s 
Guidelines for Private Sector Engagement in Biodiversity and the Keidanren Declaration for Biodiversity and Guideline. 
By additionally ensuring consistency with our Six Priority Areas for Sustainability and the SUBARU Environmental 
Policies, we designed them for guaranteed effectiveness and continuity.
One of the themes of the Cherishing Every Life project launched in 2023 is the natural life we cherish in our rich 
forests and wildlife. The project supports people who work through daily activity to protect life and pass it on for a 
brighter future.
SUBARU Forest — An Initiative for Coexistence with Nature
We began work on the SUBARU Forest Project in FYE March 2018 as an initiative to embody the coexistence with 
nature promoted in the SUBARU Environmental Policies. To preserve biodiversity, we carry out tree planting, thinning, 
nature protection, and other forest management and conservation activity on forested land in and around our business 
sites in Gunma Prefecture, Tochigi Prefecture, and Hokkaido.
SUBARU Forest Bifuka in Hokkaido
Since FYE March 2018, we have been progressing with an artificial 
afforestation project which takes the long-term perspective of nurturing 
the forest of 50 years from now. The project site is approximately 
115 hectares of forest within the Bifuka Proving Ground, part of the 
SUBARU Test & Development Center at Bifuka Town in the Nakagawa 
district of Hokkaido. We are conducting this activity in partnership 
with Bifuka Town and other local communities. In 2018, we concluded 
an agreement with the municipality on the implementation of forest 
conservation activities. SUBARU now cosponsors the yearly tree-
planting festival and, in FYE March 2020, certification was obtained 
under the Sustainable Green Ecosystem Council (SGEC) FM international forest certification system for municipally 
owned forest and forested land within the SUBARU business site to allow the municipality to promote the effective 
utilization of forest resources. Meanwhile, wild animals such as Ezo red foxes and brown bears have been spotted on 
the premises, and we are considering measures aimed at coexistence with these animals in cooperation with local 
governments. Through these activities, we will promote coexistence with nature in partnership with local communities. 
As a measure to combat climate change, we began purchasing J-Credits in FYE March 2022.
Business Activity and Coexistence with Nature
Subaru of Indiana Automotive, Inc. (SIA), our U.S. production base, 
launched an initiative to protect the ecosystem and provide a friendly 
habitat for local wildlife by improving the pond area within the plant 
site and developing the surrounding greenspace. As a result, the 
National Wildlife Foundation, one of largest non-governmental nature 
conservation groups in the U.S., designated the site as a supportive 
wildlife habitat in 2003, the first such designation of an automotive 
production plant in the U.S. The plant is surrounded by a rich natural 
environment home to many wild deer, where wild Canadian geese and 
herons also feed and rest.
Achieving a Circular Economy
Coexistence with Nature
https://www.subaru.co.jp/en/csr/environment/recyclingsociety.html
More detailed information on initiatives to realize a circular economy
https://www.subaru.co.jp/en/csr/environment/biodiversity.html
More detailed information on initiatives for coexistence with nature
Example of upcycle 
initiatives
Shopping bag made in 
partnership with Toyoda 
Gosei Co., Ltd.
Made using excess fabric 
from airbag manufacture
Waste material from the 
production process
(Air cleaner case)
Waste material from 
the production process
(Undercarriage cover)
Recycled PET 
material
(Floor mat)
Recycled PET 
material
(Mud guard)
Waste material from the 
production process
(Ventilation grille)
Recycled felt + Recycled PET 
material
(Sound-insulating material)
Waste material from the 
production process
(Bumper side cover)
Waste-derived 
resources 
from separate loops
Recycling
Zero emissions
Produce
Enjoy
Upcycle
Waste-derived 
resources sent to 
separate loops
Upcycle
Examples from the 2023 Crosstrek and Impreza Models
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In the automotive industry, which is facing a once-in-a-century period of major transformation, SUBARU is working to 
meet customer expectations and enhance its corporate competitiveness by advancing efforts to achieve world’s leading
“Monozukuri Innovation” and “Value Creation”, as outlined in the SUBARU New Management Policy. Amid the rapid 
advancement of IT and digital technologies across society, our IT strategy is driven by the vision of creating a sustainable 
SUBARU through IT. We are working toward achieving “Monozukuri Innovation” and “Value Creation”, in line with 
this vision. Through these efforts, we are building a solid foundation for development, manufacturing, and sales, while 
driving transformation across the entire SUBARU Group via IT, creating the agility needed to keep pace with the times.
To strengthen the connection between SUBARU and our customers, we are advancing the use of IT, data, and digital 
technologies with two main pillars: reinforcing the monozukuri process and creating new value. Previously, our systems 
and data were individually optimized by department, which hindered our ability to effectively utilize valuable data. To 
address this issue, we are building an environment that centers on data and enables collaboration with various business 
activities, aiming to create synergistic effects among our diverse initiatives toward achieving “Monozukuri Innovation” 
and ”Value Creation”. By effectively utilizing the accumulated data, we will enhance the entire monozukuri process, 
which is becoming more advanced and complex, particularly in electrification. At the same time, we are advancing 
efforts to provide customers with new experiential value, further deepening our connection with them.
Basic Policy
Strengthening the Connection between SUBARU and Our Customers through IT
Primary Initiatives
IT and DX Strategies
Accelerate “Monozukuri Innovation” 
through data utilization
Solidify ““Value Creation” 
through connected services
×
IT leaders driving innovation
• Cultivating IT specialists (know-how and  
knowledge sharing)
• Transforming into smart employees
Reform business processes through IT, data, and systems
• Streamline data
• Utilize advanced technologies
Acceleration
Environmental 
enhancement
• Agile development, operation,  
and maintenance
• Fit to Standard
Cultivate human resources that continue  
to transform operations through IT and data
Company-wide reform with  
an IT cross-functional approach
Become “One SUBARU” and strengthen competitiveness  
through IT and data
Establishing an IT-centered foundation
The vision of our IT strategy is to create a sustainable SUBARU through IT
The role of IT in achieving “Monozukuri Innovation” and “Value Creation”
Optimizing governance
• Zero trust security
• IT investment and cost optimization
Reform Business Processes through IT, Data, and Systems
In response to the rapid and non-linear transformation in the automotive industry, we are working on business 
process reform to simplify operations using IT, data, and systems, aiming to respond at a pace that far exceeds 
SUBARU’s previous capabilities. We are promoting Company-wide reform through IT by streamlining data, utilizing 
advanced technologies to accelerate and simplify operations, and establishing a framework for agile development, 
operation, and maintenance. Additionally, by adopting the Fit to Standard approach, which leverages the best 
available technologies, we are quickly optimizing our operational environment.
Enhancing Corporate Foundations through Optimized IT Governance
As the scope of stakeholders we engage with continues to expand due to technological advancements and 
changes in business and work styles,  we are committed to establishing global IT governance centered around 
cybersecurity. This will enable us to consistently carry out operations that earn the trust of all our stakeholders. 
From the “One SUBARU” perspective, we are transforming our corporate structure to enable more efficient 
operations, faster decision making, and streamlined business execution through the standardization of rules and 
policies across the entire supply chain, including our bases, affiliates, and suppliers in Japan and overseas.
Cultivating Talent to Drive Reform through IT and Data in an Era of Transformation
To create and deliver new products and services in the coming era, it is essential to adapt to advancements in IT 
and digital technologies. To achieve this, we are focusing on developing specialized talent with advanced IT skills, 
discovering and nurturing individuals capable of leading business improvements through IT, and enhancing the 
IT/DX literacy of all employees. We position these and other initiatives as part of our “smart employee” strategy, 
emphasizing the cultivation of our human resources.
Product planning
Development
Manufacturing
Sales
Data
CONNECT
ELECTRIC
EVs
Safety and  
peace of mind
SHARED &  
SERVICE
Ride-sharing
Car-sharing
AUTONOMOUS
High-accuracy maps
Enhancing 
infrastructure
Data
Data
Benefits
Benefits
Data
Data
Benefits
Benefits
Data
Data
Benefits
Benefits
New customer experiences
New customer experiences
Affinity
Affinity
Next cycle
Next cycle
Connections
Connections
Understanding the qualities 
of SUBARU
Integration into 
Integration into 
new products
new products
Internal systems
Creating new customer experiences
Reinforcement of the Monozukuri process
(Changes in our business, organization, processes, and 
corporate and organizational culture)
Creation of new value = “Value Creation”
(Changes to products, services,  
and business models)
Enhance 
competitiveness
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Reporting
Monitoring
Business-oriented risk identification (1)
Identification of important risks recognized 
by each division/and office
Promoting risk management overseeing the entire Company
Implementing effective responses to 
the identified important risks
Identification of risks from a management perspective, 
including those from the external environment and 
other risks that inhibit sustainable growth
Management-oriented risk identification (2)
Identifying important risks
Through executive-level discussions, identifying the important 
risks that have a significant impact on management and 
business activities, among the risks identified in (1) and (2)
Board of 
Directors
Risk Management
The SUBARU Group is undertaking risk management as one of its key priority management issues, not only to address 
emergency situations when they arise but also to deal with various risks that have a serious impact on daily corporate 
activities, as well as to minimize damage when risks emerge.
The automotive industry is ushering in a major transformation, which only occurs once in a hundred years. 
The SUBARU Group, which operates businesses globally, is aiming to enhance the resilience of its management 
infrastructure and ensure the sustainability of its businesses by quickly tackling changes in world affairs. At the same 
time, the Group must boost its measures to minimize its human, social, and economic losses. Amid this environment, 
it is essential to strategically promote risk management throughout the Group to conduct business activities. We 
therefore believe it is important to create a SUBARU Group with an infrastructure that is resilient to risk to enhance our 
corporate value.
Our Approach
To prevent the emergence and expansion of risks to the SUBARU Group, the CRMO (Chief Risk Management Officer) 
appointed by the Board of Directors leads risk management and compliance activities, reporting their status to the 
Board of Directors. 
As a system to promote risk management, SUBARU has appointed risk management officers (job grade of Chief 
General Managers) for each department and established the Risk Management and Compliance Committee. This 
committee is chaired by the CRMO, and its vice chairperson is the executive officer in charge of the duties of the Risk 
Management Group, comprised of the Risk Management and Compliance Office and the Legal Department. At this 
committee, members deliberate, discuss, make decisions, and exchange/communicate information on important matters.
The CRMO leads corporate Group-wide efforts to enhance risk management with professional support from 
experts in corporate departments, such as the Risk Management and Compliance Office and the Legal Department. 
In this leadership role, the CRMO works closely with the Corporate Planning Department, which performs division-
encompassing functions, as well as different divisions and companies. The Audit Department audits execution of tasks 
by each division and subsidiary in a planned manner.
Management System
Information sharing/
reporting
Determine which response 
headquarters should be 
set up according to the 
situation
President and CEO
CRMO
Risk Management and 
Compliance Office
Dealerships, affiliated companies, 
customers
Each department
Board of Directors
Risk Management and 
Compliance Committee
Emergency situation
Normal situation
Cooperation
Normal situation
Emergency situation
Risk
management
officer
• Formulate Company-wide 
policies
• Supervise risk 
management situations
• Address Company-wide 
issues
• Formulate action 
guidelines
• Understand and report 
the implementation 
situation  
• Operate committee 
meetings
• Support activities at 
individual departments
CRMO
Emergency Response Headquarters:
For response to critical situations
CRMO, Risk Management and 
Compliance Office, related officers
Departmental Response Headquarters:
For independent response to incidents 
by the related department
Risk Management Officer
Departmental risk 
management officers
General managers, company 
presidents, officers in charge of 
common departments, etc.
Quality assessment support
Technical conformity support
Supply chain management
Market related
Stakeholder communication
Executives support
Safety/health/personnel protection
Management decision support
Cooperation between offices/plants
Legal services
Group companies related
IT system/Cybersecurity
Financing related
Companies supervision
Offices/plants supervision
Example of Formation
Decision as to whether or not to 
suspend production lines
Responsible persons in individual departments
Special Emergency Response Headquarters:
For immediate response to 
the most critical situations
President and CEO, CRMO, Risk 
Management and Compliance Office, 
risk management officer and other 
officers in the relevant departments
Risk
Management
and Compliance
Office
(Secretariat)
Risk Management System
The SUBARU Group’s Risk Management Cycle
Risks related to changes in the economic and financial environments
Focus on specific businesses and markets
Changes in the demand and 
competitive environment in the market
Responsibility related to products, sales, and services
Supply chain disruptions
Intellectual property infringement
Cybersecurity
Compliance
Legal proceedings, e.g., lawsuits*
Respect for human rights
Stakeholder communication
Secure and train human resources
Climate change
Risks related to industries and business activities
Political, regulatory, and legal 
procedures in various countries that 
impact business activities
Damage related to natural disasters*
Outbreak of infectious diseases, etc.*
Geopolitical and geoeconomic 
disasters (international conflicts, 
terrorism risk)*
Financial markets fluctuations
Change in raw material costs
Economic trends in major markets
Exchange rate fluctuations
Risk of regulations and events in various countries 
that impact other business activities
Impact on business performance or financial standing
 Note: For details on business and other risks, please see pages 23 to 29 of the 93rd Annual Securities Report (in Japanese only).
* Newly identified important risks in light of their frequency of occurrence and impact on business activities (including risks that have been re-identified as individual risks)
20 Risks Affecting Business Activities
At the SUBARU Group, we extract and identify key risks associated with our business activities and consider measures to 
combat them. In line with the renewal of the risk map for FYE March 2024, we have reviewed the following 20 risks in light 
of their frequency of occurrence and impact on business activities, with a focus on the main risks that have a significant 
impact on business activities. Please note that this is not an exhaustive list of all risks relating to the SUBARU Group.
Risks Associated with Business Activities
	• In accordance with the New Management Policy (announced in August 2023), formulated a new risk map through 
discussions at the executive level, updating the priority issues to be addressed in addition to the important risks of 
each division
	• Carried out risk management training sessions for relevant personnel to improve their literacy in risk management 
methods and reputation management
	• Carried out ongoing efforts to reduce the Group’s key risks, such as strengthening cybersecurity, promoting supply 
chain BCP, and recovery actions from natural disasters, and the Risk Management and Compliance Committee 
regularly followed up on these efforts
	• Advanced activities, including with our business partners, to strengthen security throughout the entire supply chain, in 
the awareness as a manufacturer that greater cybersecurity is an urgent and important management issue
Main Activities in FYE March 2024
	• From FYE March 2025 onward, we will further strengthen and promote risk management by adopting a Group-wide 
risk management system for specific risks that have been identified as important from a management perspective, 
based on the latest external changes and the current environment, in addition to the high-priority risks that each 
division, and office is individually aware of, based on the updated risk map.
Activities to Further Strengthen Risk Management
https://www.subaru.co.jp/ir/library/pdf/ms/ms_93.pdf
Annual Securities Report (in Japanese only)
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Respect for Human Rights
The SUBARU Group puts people first and engages in people-oriented manufacturing. SUBARU is working to embody 
its belief that respect for the rights and characteristics of individuals is an important management issue. The Group’s 
Human Rights Policy established in April 2020 requires that we respect the human rights stipulated in international 
norms such as the Universal Declaration of Human Rights, International Bill on Human Rights, and the ILO Declaration 
on Fundamental Principles and Rights at Work. It also applies to SUBARU and all its subsidiaries, as well as to business 
partners and other stakeholders. The policy states that we do not tolerate any discrimination based on race, age, sex, 
gender identification or expression, sexual orientation, national origin, ethnicity, religion, creed, profession, disability, 
family relations, or any other status protected by applicable law.
This policy was formulated with full consideration to stakeholders’ expectations, incorporating discussions with 
outside experts and overseas subsidiaries. It was officially established after agreement by the second meeting of the 
CSR Committee* for FYE March 2020 and reported to the Board of Directors in March 2020. This policy is run globally 
and appropriately, being ready to address future environmental changes.
* Renamed in FYE March 2022 from the CSR Committee to the Sustainability Committee.
The SUBARU Group carries out human rights due diligence in accordance with the procedures stipulated in the United 
Nations Guiding Principles on Business and Human Rights. Using the PDCA cycle, we are actively working on this 
together with our suppliers and business partners, and the Human Rights Task Team regularly monitors the progress 
and issues, reporting the results to the Sustainability Committee and the Board of Directors once a year. For measures 
in the procurement domain, we collaborate with our business partners to advance initiatives based on the SUBARU 
Supplier CSR Guidelines.
In FYE March 2024, we re-examined the human rights risks and measures in the human resource domain that we 
identified in FYE March 2021 from the perspective of automobile manufacturing through a sampling survey, including 
on-site inspections and interviews with relevant personnel by LRQA Sustainability Co., Ltd. As a result, from the 
perspective of compliance, there were no issues identified that required improvement or that posed an immediate  
risk of harm to the people being interviewed. We will continue to raise awareness about respect for human rights  
as well as expand and continue verification of measures to mitigate risks.
To strengthen and advance its initiatives for human rights, we have appointed the Representative Director, President 
and CEO as a director who is responsible for leading the process of developing this policy and assigning resources 
as needed. Specifically, we formed the Human Rights Task Team comprised of management personnel including the 
general managers from the Human Resources Department, Investor Relations Department, Sustainability Promotion 
Department, Risk Management and Compliance Office, 
Global Purchasing Planning Department, the Gunma Plant 
General Administration Department, and the Aerospace 
Company Procurement Department. This team regularly 
examines human rights issues and their countermeasures 
and implements the plan-do-check-act (PDCA) cycle. 
The content of examinations within the team is annually 
reported and deliberated upon in the Sustainability 
Committee, chaired by the Representative Director, 
President and CEO. The details and outcomes are then 
submitted and reported to the Board of Directors, where 
they are monitored for their impact on the SUBARU 
Group’s business and appropriately addressed.
At the SUBARU Group, we recognize that the area of respect for human rights presents risks related to industries and 
business activities. If the SUBARU Group or its business partners or other affiliated parties engage in activities that 
violate regulations regarding labor environments and occupational health and safety, or activities constituting any 
kind of harassment, infringement of workers’ rights and opportunities, or procurement that violates human rights, we 
believe that this is not just a violation of relevant laws and regulations. Beyond this, we believe that this could result in 
a loss of customer trust and confidence, lead to a damaged brand image due to flagging opinions and reputations in 
society, impede sales, lead to turnover in human resources, make it difficult to procure materials and funds, or other 
negative outcomes, which could have a significant impact on our business foundation and our business performance 
and financial position.
The SUBARU Group has formulated its Human Rights Policy and conducts human rights due diligence based on this 
policy. We strive to continuously mitigate risks throughout the Group by identifying particularly important risks to our 
businesses as well as steadily implementing and managing measures to address them. In addition, we are advancing 
initiatives in encouraging our business partners and other stakeholders associated with our operations, including those 
in the supply chain, to respect human rights in accordance with this policy.
Our Approach
Human Rights Due Diligence
Achievements of Initiatives in FYE March 2024 and Future Issues
Management System
Risks and Measures in Initiatives for Respect of Human Rights
Board of Directors
Executive 
Management Board 
Meeting
Submission/
reporting
Instruction/
approval
Instruction/
approval
Submission/
reporting of 
important 
matters
Sustainability Committee
Chair: President and 
Representative Director
Review
Reporting
Human Rights
Task Team
FYE March 2019
	• Establishment of the Human Rights Policy
FYE March 2021 to  
FYE March 2022
	• Identification of human rights risks and implementation of impact assessments in the areas of personnel  
and procurement
	• Clarification of particularly key risks facing the SUBARU Group and formulation of measures*
	• Commenced study session on business and human rights for employees in charge in the personnel and 
procurement fields (expanded every year)
FYE March 2023 and beyond 
	• Implementation of measures against risks, and identification of the progress and issues of measures against risks 
by the Human Rights Task Team
* Developed with the cooperation of LRQA Sustainability Co., Ltd. (formerly Lloyd’s Register Japan K.K.: https://lrqa-sus.co.jp/), which has expertise in business and human rights.
(in Japanese only)
https://www.subaru.co.jp/en/csr/social/procurement.html
CSR Procurement
Domain
Key human rights risks
Example measures implemented
Achievements of initiatives in FYE March 2024
Future issues
Human 
resources
Harassment of workers
	• Conducting harassment prevention 
workshops for management
	• Operating a harassment consultation 
service
	• Early detection of risk issues using 
360-degree evaluations for managers
	• Held department study groups during No 
Workplace Harassment Month to create a 
pleasant working environment
	• Informed employees about and encouraged 
use of consultation services
	• Identified high-risk individuals from evaluation 
results and conducted follow-ups with target 
workplaces
	• Preventing harassment 
and fostering greater 
awareness among 
employees
Forced labor among 
foreign workers
	• Collaborating with supervisory 
bodies based on memorandums of 
understanding regarding foreign 
trainee workers, and preventing 
misconduct and unfair treatment 
through regular audits
	• Maintained coordination with supervisory 
bodies and conducted regular audits  
every three months and workplace patrols  
every month
	• Enhancing 
collaboration with 
supervisory bodies and 
staffing agencies
Infringement of rights of 
vulnerable people in local 
communities (automobile 
manufacturing perspective)
	• Ensuring installation of sanitary boxes 
in women’s restrooms at factories
̶
̶
Procurement
Human rights violations 
among suppliers
	• Carrying out of supply chain human 
rights due diligence
	• Building a supply chain grievance 
mechanism
	• Continued to carry out business partner CSR 
briefings and CSR surveys
	• Maintained a worker consultation service via 
JP-MIRAI’s collaborative program
	• Improving the accuracy 
of supply chain and 
human rights due 
diligence
	• Establishing 
consultation and 
remediation services
Responsible mineral 
procurement
	• Human rights measures for conflict 
minerals (gold, tin, tantalum, and 
tungsten)
	• Human rights measures for non-conflict 
minerals
	• Continued to implement conflict mineral 
surveys
	• Continued to implement cobalt surveys for 
battery manufacturers
	• Gathering information 
and preparing for 
compliance with new 
international laws and 
regulations
Harassment of 
suppliers
	• Partnership Formation Oath 
 (in Japanese only)
	• Compliance with the JAMA Voluntary 
Action Plan
	• Implemented the provisions of the Oath
	• Checked with business partners whether price 
negotiations are necessary, and conducted 
explicit consultations
	• Promoting and 
increasing awareness 
of fair trade throughout 
the supply chain
Example measures implemented
https://www.subaru.co.jp/en/csr/social/human_rights.html
Respect for Human Rights (Human Rights Policy)
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Capital Strategy for Value Creation
Corporate Data

Yoichi Kato
Standing Corporate 
Auditor
3 years / 11,129 shares
Hiromi Tsutsumi
Standing Corporate 
Auditor
4 years / 19,056 shares
Yuri Furusawa
Independent Outside 
Auditor
2 years / 700 shares
Yasumasa Masuda
Independent Outside 
Auditor
1 year / 0 shares
SIA: Subaru of Indiana Automotive, Inc.
SOA: Subaru of America, Inc.
SCI: Subaru Canada, Inc.
NASI: North American Subaru, Inc.
Tomomi Nakamura
Director, Chairman
6 years / 50,825 shares
Atsushi Osaki
Representative Director,  
President and CEO
3 years / 30,521 shares
Miwako Doi
Independent Outside Director 
4 years / 400 shares
Fuminao Hachiuma
Independent Outside Director 
1 year / 1,000 shares
Katsuyuki Mizuma
Director, Senior Managing  
Executive Officer, CFO and CRMO
3 years / 21,497 shares
Tetsuo Fujinuki
Director, Senior Managing 
Executive Officer, CTO
1 year / 15,810 shares
Fumiaki Hayata
Representative Director,  
Executive Vice President
3 years / 16,607 shares
Shigeru Yamashita
Independent Outside Director
Newly appointed  / 0 shares
Chairman
Tomomi Nakamura*
-
President
Atsushi Osaki*
CEO (Chief Executive Officer)
Executive Vice 
President
Fumiaki Hayata*
Secretarial Office, Human Resources Department, Sales, Marketing,  
Costs, Purchasing
Senior Managing 
Executive Officer
Katsuyuki Mizuma*
CFO (Chief Financial Officer), CRMO (Chief Risk Management Officer),  
Finance & Accounting Department
Senior Managing 
Executive Officer
Tetsuo Fujinuki*
CTO (Chief Technology Officer), Engineering Division, Technical Research Center, 
CTO Strategy Office
Senior Managing 
Executive Officer
Tomoaki Emori
Corporate Planning Division
Managing 
Executive Officer
Tatsuro Kobayashi
CBBO (Chief Battery Business Officer), Battery Business Promotion Office
Managing 
Executive Officer
Jinya Shoji
Overseas Sales & Marketing Division 2
Managing 
Executive Officer
Osamu Eriguchi
CQO (Chief Quality Officer), Quality Assurance Division, Customer Service Division
Managing 
Executive Officer
Tamotsu Inui
Purchasing Division
Managing 
Executive Officer
Kazuhiro Abe
CCBO (Chief Connected Business Officer), CBPM (Connected Business Planning 
and Management)
Managing 
Executive Officer
Shinsuke Toda
Overseas Sales & Marketing Division 2, Corporate Planning Division,  
Corporate Communications Department, Investor Relations Department
Managing 
Executive Officer
Hiroshi Watahiki
Engineering Division, Technical Research Center
Managing 
Executive Officer
Tadashi Yoshida
Overseas Sales & Marketing Division 1, SCI, NASI
Managing 
Executive Officer
Ryota Fukumizu
Monozukuri Division, Gunma Plant
Managing 
Executive Officer
Ikuo Watanabe
CMzO (Chief Monozukuri Officer), CMzO Strategy Office, Data Intelligence 
Advancement Department, Engineering Division, Monozukuri Division
Executive Officer
Shinichi Murata
Risk Management Group, External Relations Department, Intellectual  
Property Department, General Administration Department, Sustainability  
Promotion Department
Executive Officer
Kazuki Uejima
Product Business Division
Executive Officer
Akihiro Kato
Parts & Accessories Division
Executive Officer
Katsufumi Nakazawa
Japan Sales & Marketing Division
Executive Officer
Kosuke Kawai
CCIO (Chief Cost Innovation Officer), Cost and Investment Management Office, 
Cost Innovation Promotion Office, Corporate Planning Division, Engineering 
Division, Product Business Division, Purchasing Division
Executive Officer
Yoshihiro Saito
Aerospace Company
Executive Officer
Yoichi Hori
CTO Strategy Office, Corporate Planning Division
Executive Officer
Eiji Shibata
CDCO (Chief Digital Car Officer), Engineering Division
Executive Officer
Nobuyuki Bando
SIA
Executive Officer
Yuri Tsuji
CIO (Chief Information Officer), IT Strategy Division
Executive Officer
Hideyuki Kusabuka
Human Resources Department
More detailed information on corporate governance.
https://www.SUBARU.co.jp/en/outline/profile.html
Directors, Auditors, and Executive Officers (As of June 19, 2024)
Directors
Auditors
Executive Officers
Number of years in office as a director/number of shares owned  * Number of shares owned is as of the end of March 2024
Number of years in office as an auditor/number of shares owned  * Number of shares owned is as of the end of March 2024
 * Concurrently serve as a Director
As of April 1, 2024
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Corporate Data

Corporate Governance
Accounting auditors
General Meeting of Shareholders
Executive Management Board Meeting
Corporate operations 
departments at HQ
Executive 
Meeting
Executive 
Meeting
Automotive Business Unit
Executive officers
Aerospace Company
Group Companies
Corporate Governance Meeting
Sustainability Committee
Executive Nomination Meeting*
Executive Compensation Meeting*
Social Contribution Committee
Environment Committee
Risk Management and 
Compliance Committee
Chairman: President and CEO
Decision making and 
oversight functions
Business operations execution functions
Board of Corporate Auditors: 4
Auditors: 
2
Outside auditors: 2
Board of Directors: 8
Directors: 
5
Outside directors: 3
Internal audit units
Election and 
dismissal
Reporting
Auditing
Auditing
Collaboration
Collaboration
Collaboration
Auditing
Reporting
Reporting
Accounting auditing
Reporting
Internal audit
Reporting
Reporting
Election and 
dismissal
Proposal and reporting
Appointment, 
dismissal and 
oversight
Transfer of authority
and oversight
Submission/reporting
of important matters
Submission/reporting
Election and dismissal
Submission/
reporting of 
important matters
Policy instruction 
and approval of 
plans, etc.
Plan proposal 
and reporting, 
etc.
* The Executive Nomination Meeting and 
Executive Compensation Meeting each 
consist of three outside directors and two 
internal directors.
https://www.subaru.co.jp/en/csr/governance/corporate/
More detailed information on corporate governance.
SUBARU has articulated the vision “Delivering Happiness to All” and works on the enhancement of corporate 
governance as one of the top priorities of management, in order to gain the satisfaction and trust of all its stakeholders 
by achieving sustainable growth and improving its corporate value in the medium and long term.
	
Delivering Happiness to All
	
“Enjoyment and Peace of Mind”
	 We aim to be a compelling company with a strong market presence built upon our 
customer-first principle.
SUBARU clearly separates the function of decision making and the oversight of corporate management from that 
of the execution of business operations, and aims to realize effective corporate management by expediting decision 
making. In addition, SUBARU seeks to ensure proper decision making and the oversight of corporate management and 
the execution of business operations, as well as enhance its risk management system and compliance system through 
the monitoring of its management and operations and advice provided by outside officers. We also implement proper 
and timely disclosure of information in order to improve the transparency of management.
In the Automotive Business Unit, we have been holding meetings presided over by the CTO, who is the coordinating 
manager of the CXOs*2 newly established in FYE March 2025. In order to make decisions quickly and flexibly regarding 
“monozukuri innovation” and “value creation” as set out in the New Management Policy, we are holding sufficient 
discussions and confirming the direction of important technical issues that cannot be resolved by the divisions alone, 
and then linking them to deliberations at the Executive Management Board Meeting and Executive Meeting.
*1 The Aerospace Company’s Executive Meeting is chaired by the president of the Aerospace Company and comprised of general managers from  
major supervising departments.
*2 Please see page 26 for information about the CXO promotion system.
SUBARU has chosen a structure with a board of corporate auditors. The Board of Directors maintains a clear separation 
between supervision and execution when making decisions and overseeing key business operations. At the same time, the 
Board of Corporate Auditors engages in discussions and resolutions on significant auditing matters among its members. 
This structure also enables us to achieve more sound and efficient business operations through increased effectiveness of 
management monitoring, by involving highly independent outside directors and outside corporate auditors.
At SUBARU, in order to enhance the practical governance structure based on our present organizational design, we 
have established two voluntary meetings: the Executive Nomination Meeting (consisting of five directors, of which three 
are independent outside directors) and the Executive Compensation Meeting (also consisting of five directors, of which 
three are independent outside directors).
In regard to the business operation system, SUBARU has adopted a executive officer system and delegates directors‘ 
business execution authority to vice presidents. By doing this, SUBARU clearly separates the function of decision 
making and the oversight of corporate management from that of the execution of business operations, expediting 
decision making.
Our Approach
Business Operations Execution Functions
Decision Making and Management Oversight Functions
Corporate Governance Structure
Organization
Board of Directors
Board of Corporate Auditors
Chairman
Director, Chairman
Standing corporate auditor
Composition
Directors: 5, Independent outside directors: 3
Standing corporate auditors: 2, Independent outside directors: 2
Role/responsibility
The Board of Directors ensures fairness and 
transparency by performing the oversight function for 
overall management and makes the best decisions 
possible for the Company through appointment, 
evaluation and resolution regarding the compensation 
of its CEO and other management team members, the 
assessment of material risks faced by the Company and 
the development of measures to deal with such risks, 
and decisions on the execution of important business 
of the Company. The Board takes these actions in the 
interest of effective corporate governance, as well as 
sustainable growth and improvement of corporate value 
over the medium to long term.
The Board of Corporate Auditors, as an independent 
organization entrusted by shareholders, is responsible for 
ensuring the sound and sustainable growth of SUBARU and 
establishing a high-quality corporate governance system 
that can be trusted by society by performing audits of the 
execution of duties by directors, passing resolutions on the 
contents of proposal items regarding the appointment and 
dismissal, or non-reappointment, of accounting auditors that 
are to be submitted to the General Meeting of Shareholders, 
and performing business audits, accounting audits, and other 
matters prescribed by laws and regulations.
Organization
Executive Nomination Meeting
Executive Compensation Meeting
Chairman
Director, Chairman
Director, Chairman
Composition
Independent outside directors: 3, Directors: 2
Independent outside directors: 3, Directors: 2
Role/responsibility
To ensure the fairness and transparency of decisions 
on executive appointment, and based on ample 
deliberation by its membership, a majority of which is 
independent outside directors, this meeting submits 
proposals to the Board of Directors regarding policies 
for the composition of the Board of Directors, the 
appointment or dismissal of the CEO and other 
top management members, and the nomination of 
candidates for directors and corporate auditors. It also 
determines and makes proposals for appointment, 
dismissal, and nomination for the same.
To ensure objectivity and transparency in decisions on 
compensation for directors, the Executive Compensation 
Meeting, as a voluntary meeting and on the basis of 
delegation by the Board of Directors, determines individual 
compensation amounts per director and other issues after 
ample deliberation. Where matters concern the executive 
compensation system in general, such as its revision, the  
Board of Directors deliberates on proposals approved by  
the Executive Compensation Meeting and decides on them  
by resolution.
Executive Nomination and Executive Compensation Meetings
Major meetings
Executive Management Board Meeting
Executive Meeting (Automotive Business Unit/Aerospace 
Company*1)
Chairman
CEO (Chief Executive Officer)
CEO (Chief Executive Officer)
Composition
Executive Officers
Executive Officers
Role/responsibility
Major matters for 
deliberation
This meeting formulates Group-wide strategies and 
deliberates on important business operations delegated 
by the Board of Directors (including the formulation 
of mid-term management plans and budgets for the 
entire Group and each business, and performance 
evaluations), and works to speed up decision making.
This meeting deliberates on proposals for each business 
(Automotive Business Unit/Aerospace Company) to the 
Executive Management Board Meeting and deliberates 
regarding the smooth execution of business operations 
(including matters related to sales policies and planning, mass 
production, and production and sales of new products).
Board of Directors / Board of Corporate Auditors
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Capital Strategy for Value Creation
Corporate Data

Independent
Outside Directors
60.0%
3 out of 5
Independent
Outside Directors
60.0%
3 out of 5
Independent
Outside Directors
37.5%
3 out of 8
Female
directors
1 out of 8
12.5%
Female
corporate
auditors
2 out of 4
50.0%
Female officers
3               9
25.0%
Utilizing the Skills Matrix
In order to further strengthen and improve the effectiveness of the Board of Directors’ supervisory function, each 
year the Executive Nomination Meeting deliberates regarding a review of the skills that the Board of Directors should 
possess, taking into consideration the environment in which the Company is operating.
We have selected “business management (executive experience),” “promotion of business strategies,” and 
“strengthening of management infrastructure” as the three skill areas that the Board of Directors should possess 
in order to overcome this once-in-a-century period of transformation and achieve sustainable growth beyond it. To 
steadily implement the “monozukuri innovation” and “value creation” policies set forth in the New Management Policy 
announced in August 2023, we have selected the specialized domain skills required to promote “promotion of business 
strategies” and “strengthening of management infrastructure.”
To Further Enhance Effectiveness
With respect to new skills to add to the Board of Directors, we will incorporate a diversity perspective to better respond to 
the flexibility and scalability of business, leading to the sustainability-minded appointment of executive human resources.
Executive Skills for Sustainable Growth
Required skills
Reasons for skills selection
Definition of skill possession
Business management (executive experience)
Experience, insight, and leadership required 
for making important strategic decisions
Experience of serving as top management of 
a listed company
Promotion 
of business 
strategies
Technology/development
Promotion of business strategies 
for accelerating responses to major 
transformation
Experience and track record as an officer in 
charge of each business division
Manufacturing/purchase
Sales/marketing
Global
IT/digital
Strengthening 
of management 
infrastructure
Business administration/financial affairs/accounting
Strengthening of management 
infrastructure that supports the Company’s 
sustainable growth
Knowledge, experience, and competency 
as an officer in charge of a business division 
or employee with experience in highly 
specialized operations
Legal affairs/compliance/risk management
Human capital/labor
Name
Title at the Company
Business 
management 
(executive 
experience)
Promotion of business strategies
Strengthening of management 
infrastructure
Technology/
development
Manufacturing/ 
purchase
Sales/ 
marketing
Global
IT/digital
Business 
administration/
financial affairs/
accounting
Legal affairs/
compliance/
risk 
management
Human 
capital/labor
Directors
Atsushi Osaki
Representative 
Director, President 
(CEO)
●
●
●
●
●
Fumiaki 
Hayata
Representative 
Director, Executive 
Vice President
●
●
●
●
Tomomi 
Nakamura
Director, Chairman
●
●
●
●
●
Katsuyuki 
Mizuma
Director, Senior 
Managing Executive 
Officer (CFO, CRMO)
●
●
●
●
Tetsuo 
Fujinuki
Director, Senior 
Managing Executive 
Officer (CTO)
●
●
Miwako Doi
Independent Outside 
Director
●
●
●
Fuminao 
Hachiuma
Independent Outside 
Director
●
●
●
Shigeru 
Yamashita
Independent Outside 
Director
●
●
●
●
●
Auditors
Yoichi Kato
Standing Corporate 
Auditor
●
●
●
●
Hiromi 
Tsutsumi
Standing Corporate 
Auditor
●
●
Yuri 
Furusawa
Independent Outside 
Auditor
●
●
●
Yasumasa 
Masuda
Independent Outside 
Auditor
●
●
Note: The list above does not cover the entire scope of knowledge held by the directors and corporate auditors.
Director/Auditor Skills Matrix
SUBARU has been steadily advancing efforts to enhance corporate governance, including improving management 
transparency and strengthening oversight functions. Going forward, we will progressively strengthen the effectiveness 
of SUBARU’s distinctive corporate governance to foster sustainable growth and enhance corporate value over the 
medium to long term.
Activities for Strengthening Corporate Governance
2011 
Independent 
outside 
directors: 1
2010 Independent outside 
corporate auditors: 1
Female corporate auditor
2
2
3
3
3
Outside directors participating: 2
2
Increasing 
transparency 
of 
management
Strengthening 
of oversight 
functions
Objective and 
transparent 
procedures
Initiatives to 
enhance 
corporate 
value over the 
medium to 
long term
Appropriate 
function of the 
Board of Directors
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2004 Established Executive Nomination Meeting
2004 Established Executive Compensation Meeting
Established Corporate Governance Guidelines
Introduced restricted stock compensation plan 
(ROE, quantitative evaluation)
Added non-financial 
evaluation (employee 
satisfaction, qualitative 
evaluation)
Relative TSR*, 
quantitative 
evaluation
Introduction 
of a clawback 
clause
Abolished senior advisor system
Ratio of independent outside directors: 33% or more
37% or more
Female director
Ratio of outside directors: one-half or more
1999 Adopted a corporate exective officer system
2003 Reduced length of director terms from two years to one year
2007 Abolished executive officer retirement bonus system
Reduction of cross-shareholdings
Start of evaluation of the effectiveness of the Board of Directors
60 issues
32 issues
30 issues
18 issues
10 issues
4 issues
2 issues
Executive compensation system
Composition of FYE March 2025 of the Board of Directors, Board of Corporate Auditors, 
Executive Nomination Meeting, and Executive Compensation Meeting
Board of Directors
(Independence)
Executive Nomination 
Meeting
(Independence)
Executive 
Compensation Meeting
(Independence)
* Compared to the TOPIX growth rate including dividends
Female 
officers
Male 
officers
Board of Directors /  
Board of Corporate Auditors
(Gender Diversity)
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SUBARU recognizes that decision making regarding top management changes (e.g., the CEO) and successor selection 
may have a critical influence on corporate value. Therefore, in order to ensure a successful succession at the right 
timing, we invest substantial time and resources to carefully develop and implement succession plans.
In order to hand over the business to the right person, the Board of Directors, as part of its essential duties, develops 
succession plans that can convince all stakeholder groups. To ensure objectivity and transparency in the process for 
deciding on the replacement and selection of the CEO, the Board of Directors appropriately supervises the preparation 
of proposals by the current CEO through discussions at the Executive Nomination Meeting.
To be able to implement succession plans appropriately, the CEO begins to prepare for selection and development 
of their successor candidates independently upon assuming office. Key processes for this purpose include providing 
information on candidates to independent outside directors on an ongoing basis, particularly by enabling the directors 
to monitor the candidates in person continuously in day-to-day business settings, as a measure to ensure appropriate 
and timely evaluation and selection down the road.
The Board of Directors and Executive Nomination Meeting meet on a regular basis to review the list of essential 
qualities and skills required of the CEO, which may include removing and adding items, in consideration of perception 
of current trends, changes in the business environment surrounding the Company, and the future direction of the 
Group’s business strategies.
To ensure the objectivity of the successor selection process and increase the effectiveness of its supervision by 
the Board of Directors and Executive Nomination Meeting, it is important to have effective selection criteria in place, 
particularly for use by independent outside directors. To this end, SUBARU discloses two sets of criteria: “Abilities 
required of the SUBARU Group’s CEO” and “Five key qualities required of the SUBARU Group’s CEO.” These criteria 
serve as a guide for evaluating candidates in light of quality, competency, experience, track record, specialized expertise, 
personality, and other factors, which have been discussed and decided on by the Board of Directors and Executive 
Nomination Meeting.
Abilities Required of the SUBARU Group’s CEO
The SUBARU Group’s CEO must be able to: properly understand the business environment surrounding SUBARU, its 
corporate culture and philosophy, business growth stages, and medium- to long-term management strategies and 
challenges; facilitate collaboration appropriately with various stakeholders; and lead all executives and employees to 
work together to maximize corporate value.
Board of Directors  Number of Meetings Held: 13*1
Major Themes
	
•	 Determination of candidates for directors and corporate auditors, as well as the CEO and other members of the management team
	
•	 Matters pertaining to repurchase and cancellation of own shares
	
•	 Determination to revise the executive compensation system and the policy for determining the content of compensation, etc., for each 
individual director, and to delegate to the Executive Compensation Meeting regarding the determination of compensation, etc., for each 
individual director and executive officer under the executive compensation system
	
•	 Discussions on reports related to medium- and long-term management issues, including the EV strategy, IR/SR activities, the 
Sustainability Committee, and the Risk Management and Compliance Committee
Initiatives to Active the Board of Directors
Information and knowledge regarding SUBARU’s business activities that is necessary to carry them out is provided on an ongoing basis. 
SUBARU also provides its outside officers on an ongoing basis with information relating to the Company’s corporate statement, corporate 
culture, business environment, and other matters, mainly through arranging appropriate opportunities, such as operations briefings from 
business divisions and factory tours, as well as creating an environment for officers to share information and exchange opinions more easily, 
including the establishment of management roundtable discussions*2.
	
*1 In addition, there was one written resolution that was deemed equivalent to a Board of Directors’ meeting in accordance with Article 370 of the Companies Act and the 
Articles of Incorporation of the Company.
	
*2 Events for the exchange of opinions on important topics for SUBARU, held by directors and corporate auditors but not requiring resolution
Executive Nomination Meeting  Number of Meetings Held: 8
 
•	 Creating a succession plan for the CEO and others, 360-degree evaluation of executives, development of executive human resources with 
a focus on the CEO using the skills matrix for executives, revision of the skills matrix for executives (addition of “reasons for skill selection” 
and “definition of skills possession,” acceleration of the process for determining the executive structure, the Company’s executive structure)
 
•	 Deliberations, etc., on personnel matters and the division of duties, as well as on the reporting of executive appointments for major subsidiaries
Executive Compensation Meeting  Number of Meetings Held: 8
 
•	 Reporting on proposed revisions to the director compensation system and the policy for determining the details of remuneration, etc., 
for individual directors
 
•	 Consideration of executive compensation levels using external survey data
 
•	 Determination of individual performance-linked compensation amounts for directors (excluding outside directors) and executive officers 
based on their evaluations
 
•	 Determination of individual base amounts, etc., for restricted stock compensation
CEO Succession Plan
Major Activities in FYE March 2024 of the Board of Directors, 
Executive Nomination Meeting, and Executive Compensation Meeting
Our environment is becoming increasingly difficult to foresee due to various unprecedented events 
such as the 2020 outbreak of the COVID-19 pandemic and the invasion of Ukraine, as well as the drastic 
changes in economic trends and financial markets.
Meanwhile, society is shifting toward a connected orientation, including for automobiles, as consumer 
activities become increasingly digital and software-enabled due to generative AI and other factors. In 
the years ahead, the shift to digital technologies and networking across procurement, production, and 
logistics will be required to address labor shortages and reduce costs, and the bidirectional circulation of 
software and hardware, including AI, will become more important at manufacturing sites. In other words, 
siloing is not acceptable in a digital, networked, and connected world.
For the SUBARU Group to continue to grow and create new value for society under these 
circumstances, I believe that the Group needs to have an organization that respects the strengths of 
each individual without losing sight of a uniquely SUBARU essence of monozukuri, and that allows us 
to work together to steadily and take on new Value Creation, as well as human resources with a diverse 
range of ideas and skills.
To promote employees to become the next generation of executives, I feel that we need to deepen 
our discussions in the future so that we can build a training scheme and make more effective use of 
the skill matrix than ever before to systematically develop human resources. In addition, I would like to 
proactively take opportunities to communicate with the next generation of management personnel, 
including women, so that they can have a broad perspective and act consciously from the early stages 
of their careers.
I would be delighted to contribute to the development of human resources who will be responsible 
for SUBARU’s future, based on my own experience.
The automotive industry has entered a time of great transformation, and we recognize that various 
dynamics will determine the direction of this transformation. I believe that, going forward, there will 
be an ever-increasing need to consider future scenarios from multiple perspectives, not just as an 
extension of the present.
At the same time, the pursuit of the “Enjoyment and Peace of Mind” we espouse in the era to come 
will come in the form of the universal value found in mobility, an important initiative to hone SUBARU’s 
unique strengths. As for the root of this value, in the U.S. we have built a robust brand foundation 
through strong ties with customers and retailers, and through contributions to local communities. We 
see this value as a key business asset that will be unchanged in the era to come.
The Board of Directors and management roundtable discussions then make decisions while sharing 
information on changes in the external environment, forecasts, and necessary responses in order to 
respond to the changing environment with flexibility and scalability. Outside directors have also had 
opportunities to communicate directly with local SUBARU colleagues in the U.S., our largest market, as 
well as in Japan, to deepen their understanding.
We see it as a key initiative for us to further discuss important topics at the Board of Directors, such 
as the progress of initiatives toward carbon neutrality that SUBARU will implement going forward, 
and to disseminate information to stakeholders with greater clarity than before. I will strive to fulfill my 
responsibilities as an independent outside directors director to enhance corporate value with a different 
perspective from internal wisdom, plus objectivity, while maintaining a field sensibility, so that I can support 
SUBARU in overcoming the rough waves of transformation and toward sustainable development.
Miwako Doi
Independent outside directors
Fuminao Hachiuma
Independent outside directors
Driving growth with an organization consistently tackling challenges without 
losing sight of the essence of uniquely SUBARU monozukuri, and the rapid 
cultivation of the next generation of management personnel equipped with 
broad perspectives and capable of conscious action
Active discussion at the Board of Directors and enhancing corporate value using 
field sensibilities and perspectives different from internal wisdom/objectivity
Message from an Outside Officer
Message from an Outside Officer
Five key qualities required of the SUBARU Group’s CEO
1. Integrity 2. Broad perspective 3. Character
4. Tireless spirit or revolutionary leadership skills 5. Person of action
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Nomination Criteria	 •	 The independent outside directors are expected to perform a monitoring function independent from 
the management team and provide appropriate advice on management on the basis of a wide range of 
sophisticated knowledge.
	
•	 SUBARU has established criteria for independence of outside officers in addition to the criteria for independence 
established by the Tokyo Stock Exchange, and appoints independent outside directors who meet those criteria.
Outside Directors
Name
Reasons for appointing
Meeting attendance
Significant concurrent*1 
positions*1
Miwako Doi
Appointed  
June 2020
As a researcher and supervisor in the field of information technology at Toshiba 
Corporation, Ms. Miwako Doi has accumulated vast experience and made many 
achievements in this field over many years. In addition, she has held successive 
positions, mainly in government committees, owing to her high level of expertise and 
extensive experience and knowledge.
In June 2020, the Company appointed her to the position of independent outside 
director. Given that she has been providing beneficial advice to the Company’s 
management for the generation of new innovation, we appointed Ms. Doi with the 
expectation that she will provide sufficient advice and oversight of all aspects of the 
Company’s management from an independent perspective as an independent outside 
director of the Company and that she will continue to appropriately perform her duties 
as an independent outside director of the Company.
Board of Directors*2 
Attended 13 meetings/100% 
attendance
Executive Nomination 
Meeting 
Attended 8 meetings/100% 
attendance
Executive Compensation 
Meeting 
Attended 8 meetings/100% 
attendance
Auditor, National Institute of 
Information and Communications 
Technology (NICT) (part-time)
Executive Vice President, Tohoku 
University (part-time)
Executive Director, Nara Institute 
of Science and Technology 
(part-time)
Outside Director, NGK Spark Plug 
Co., Ltd.
Fuminao 
Hachiuma
Appointed  
June 2023
Mr. Fuminao Hachiuma has abundant experience and knowledge acquired through his 
involvement in management in a broad range of fields including overseas business at 
Ajinomoto Co., Inc. and its group companies as well as promotion of strengthening of 
corporate governance and management reform of J-OIL MILLS, INC. as Representative 
Director and President.
In June 2023, the Company appointed him to the position of independent outside 
director. Given that he has been providing frank opinions on the Company’s 
management, we appointed Mr. Hachiuma with the expectation that he will provide 
sufficient advice and oversight of all aspects of the Company’s management from an 
independent perspective as an independent outside director of the Company and that 
he will continue to appropriately perform his duties as an independent outside director 
of the Company.
Board of Directors*2 
Attended 10 meetings/100% 
attendance*3
Executive Nomination 
Meeting 
Attended 5 meetings/100% 
attendance
Executive Compensation 
Meeting 
Attended 6 meetings/100% 
attendance
Outside Director, Seven & i 
Holdings Co., Ltd.
Outside Audit & Supervisory 
Board Member, YKK AP Inc.
(Newly 
appointed)
Shigeru 
Yamashita
Appointed  
June 2024
Since his appointment as Representative Director of Pigeon Corporation, Mr. Shigeru 
Yamashita has led that company’s efforts to promote management transformation, 
strengthen corporate governance, and maximize corporate value, and has abundant 
experience and insight in business management. In light of this, the Company has 
appointed Mr. Yamashita as a new independent outside director in the expectation 
that he will provide sufficient advice and oversight of all aspects of the Company’s 
management from an independent perspective as an independent outside director of 
the Company, and that he will appropriately perform the duties of independent outside 
director of the Company.
Reasons for Appointing the Outside Directors and Major Activities in FYE March 2024
Executive Officer Training
Category
Major results in FYE March 2024
All executives
• Newly appointed directors and executive officers participated in external seminar programs
• Held a total of three classroom lectures by invited experts on management issues such as adapting to electrification and sustainability
Outside directors 
Outside auditors
• Operations briefings offered by executive officers and others, and related discussions
• Held a total of four discussions with directors and corporate auditors on management issues
• Outside directors and outside corporate auditors participated in external presentations and exhibits about future technologies and 
quality solutions
Category
Training policy / Major ongoing programs
Directors 
Auditors
Policy
SUBARU provides its directors and auditors with information and knowledge regarding its business activities that is necessary for 
them to fulfill their responsibilities to oversee and audit directors and auditors on an ongoing basis
Training
• Refresher courses focusing on information regarding the Companies Act and other laws and regulations related to  
corporate governance
• Opportunities for participation in seminars and programs hosted by government agencies, Japan Federation of Economic 
Organizations, Japan Association of Corporate Directors, Japan Audit & Supervisory Board Members Association, etc.
Outside 
directors
Outside 
auditors
Policy
SUBARU provides its outside officers on an ongoing basis with information relating to the Company’s corporate statement, 
corporate culture, business environment, and other matters, mainly through arranging appropriate opportunities, such as 
operations briefings from business divisions and factory tours, as well as creating an environment for officers to share information 
and exchange opinions more easily.
Training
• The following programs are provided to outside Board members at the time of appointment and subsequently to keep  
them updated:
- Opportunities for discussions with and briefings from responsible executive officers about the corporate statement, corporate 
culture, business environment, and the performance, situation and issues of each business division/department
- Inspection tours at manufacturing/R&D/distribution sites
- Discussions with directors and corporate auditors on management issues
- Social gatherings with directors and corporate auditors
- Participation in Company-wide business events, such as improvement activity debriefing sessions
Executive 
officers
Policy
SUBARU gives executive officers similar opportunities as those given to directors and auditors, for the purpose of developing 
human resources to lead its management in the future.
Training
• Opportunities for participation in external programs aimed at fostering the mindset required for executive management and 
motivating self-improvement actions
• Lectures by invited experts in specific topics to share and increase literacy in the related field 
(legal affairs, compliance, IT, the SDGs, media response, etc.)
• Strategy-building camps for all executive officers
• Recommendation and support for participation in appropriate external seminars and programs
Note: Expenses to be incurred for offering the above training to directors and auditors, including outside officers and executive officers are borne by the Company.
Shigeru Yamashita
Independent Outside Director
Message from a New Outside Officer
I believe that the purpose of corporate governance is to achieve sustainable business growth and 
enhance corporate value over the medium to long term. However, to actually produce results, it is 
necessary for corporate governance to function effectively from the dual perspective of “defensive” 
(preventing fraud and compliance violations and protecting human rights and the environment) and 
“offensive” (taking risks to generate future business growth and cash flow by planting seeds and 
implementing strategies) activities.
Though my experience is in a different industry, as a company head I have always believed that 
corporate value consists of both social value and economic value, and I have practiced management 
for enhancing both. Social value can ultimately be judged by whether or not a company is essential 
to society. The driving force to make this happen is each employee, so it is extremely important to 
share the Company’s philosophy with employees. In this sense, I feel that SUBARU’s vision of being a 
company “Delivering Happiness to All” and its value of providing “Enjoyment and Peace of Mind” are 
firmly rooted within the organization as the foundation of our work.
In the midst of major transformation in the automotive industry, SUBARU must make strategic 
decisions, including major investments, in a state where it does not know the right answer and must 
fumble for the way forward, such as how to address EVs. As a response, SUBARU has begun to 
implement “monozukuri innovation” initiatives, which include a significant reduction in development 
time. I believe that SUBARU’s status as the creator of the world-class EyeSight technology is what allows 
it to create new value that is uniquely SUBARU. As an outside director, I would like to encourage timely 
and decisive management decisions to improve the Company’s corporate value over the medium to 
long term.
Creating new value that is uniquely SUBARU, even in times of great 
transformation, to enhance both social value and economic value
*1	 The status of “Significant current positions” is as of September 30, 2024.
*2	 In addition to the number of times Board of Directors’ meetings were held as stated in the table above, there was one written resolution that was deemed equivalent to a Board 
of Directors’ meeting in accordance with Article 370 of the Companies Act and the Articles of Incorporation of the Company.
*3	 Fuminao Hachiuma’s meeting attendance is for meetings after his election and appointment at the 92nd Ordinary General Meeting of Shareholders held on June 21, 2023.
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Each year, SUBARU’s Board of Directors (BoD) analyzes and evaluates the Board’s effectiveness in accordance with 
Article 23 of the Corporate Governance Guidelines and considers and implements improvements to address any issues 
identified. In addition, a summary of the results of these improvements is disclosed as appropriate.
In FYE March, 2024, aiming to apply the results of the evaluations toward enhancing the BoD’s functions, the BoD 
confirmed efforts to address issues recognized in previous evaluations, reorganized the evaluation items on the survey 
and expanded interviews to cover all directors, and assessed and analyzed the reasons and underlying factors behind 
differences in the recognition of issues. The results of this process are reported below.
Evaluation Results
Based on the report received from the third-party body aggregating and analyzing results, the SUBARU BoD discussed 
and confirmed the following points:
1.	 General evaluation
The BoD of the Company was confirmed to be effective under the new management system in its support of strong, 
ambitious, and strategy-driven execution.
2.	 Characteristics of the Company BoD
Effectiveness Evaluation of the Board of Directors
Process period and 
method
December 2023 to February 2024
Self-evaluation survey created by a third-party body; interviews
Eligible participants
Survey: Directors (8) and auditors (4) for a total of 12 respondents	
Interviewees: Chair of the BoD, Representative Director and President, Representative Director and Deputy President, 
and independent outside directors (3) for a total of 6 interviewees
Process
1.	Third-party body conducts anonymous self-evaluation survey of directors and auditors
2.	Third-party body conducts interviews with the chair of the BoD, Representative Director and President, Representative 
	 Director and Deputy President, and independent outside directors
3.	Third-party body aggregates and analyzes survey responses and interviews
4.	BoD verifies and discusses reports received from third-party body
Evaluation items on  
the survey
(a)	 BoD roles and functions	
(f)	 BoD risk management and internal control
(b)	 BoD composition	
(g)	 Executive Nomination Meeting and Executive Compensation Meeting operation
(c)	 BoD operation	
(h)	 Shareholder dialogue
(d)	 BoD support system	
(i)	 Continued BoD improvements
(e)	 BoD culture and communication	
Item
Outline
A BoD with a focus on 
the monitoring function
The independent outside directors understand the premise that SUBARU is in a unique position in the industry, and 
they are discussing issues accordingly. SUBARU has a clearly presented strategic direction, the execution side is 
enthusiastically engaged, and the BoD, which supports and watches over execution, is currently well established.
Environment allowing 
free and open discussion
The environment facilitates expression and allows for free and open discussions.
High awareness of 
compliance and risk 
management
There is a high awareness of compliance and risk management, with five Risk Management and Compliance Committee 
reports conducted during the year.
Secretariat functioning 
as a support department
There were nearly no comments of dissatisfaction from independent outside directors in terms of information provision, 
prior explanations, Board meeting materials, etc. The secretariat functions well as the nexus between supervision and 
execution.
Methods of Evaluation and Analysis
Issues identified
Initiatives to rectify issues from the previous year
Assessment
Direction of issues for action
Discussion of 
medium- to long-
term management 
strategy
Management roundtable discussions were flexibly 
utilized and substantial discussions were held. 
Information will be continuously and regularly 
updated on the progress of medium- and long-term 
management strategies, etc.
 
 
 
Improvement
Discussions will continue to be stimulated about 
how to set agendas in accordance with the progress 
of the electrification strategy and other elements of 
the New Management Policy and how to monitor 
the entire Group.
Further bolstering 
the support 
system for 
independent 
outside directors
By increasing opportunities for information input to 
independent outside directors, such as information 
sharing outside of Board meetings and site visits, we 
have strengthened the system to support the fulfillment 
of their functions as independent outside directors.
 
 
 
Improvement
Efforts will be made to expand opportunities for 
communication with top executives and corporate 
auditors in order to encourage independent outside 
directors to further fulfill their functions.
Further improving 
the effectiveness 
of the Executive 
Nomination 
Meeting and 
evaluating 
function
Since the CEO transition has just occurred, further 
discussions will be needed going forward on how to 
evolve the CEO succession process. For the Executive 
Nomination Meeting, involvement in the executive 
succession process, including the establishment 
of a candidate cultivation scheme and planned 
development through effective use of the skill matrix, 
is an issue for future exploration.
 
 
 
 
Needs further 
improvement
The process of cultivating and selecting executives, 
with a focus on the CEO, will be further deepened 
through efforts such as reviewing the process 
of appointing independent outside directors, 
developing and utilizing a skills matrix for all 
executives, and deepening discussions about 
succession.
Progress in FYE March 2024 and Issues for Action in FYE March 2025
Evaluation Items
Evaluation items
(a) BoD roles and functions
Recognition of the roles and functions of the BoD
Delegation of authority to execution
Reporting system
Supervision of corporate management
(b) BoD composition
Size of the BoD
Composition of the BoD (ratio of inside  
to outside directors)
Composition of the BoD (diversity and expertise)
(c) BoD operation
Frequency, length, and time allocation of meetings
Relevance of agenda items
Timing of proposals and discussions
Quality and quantity of documents
Timing of document distribution
Prior explanation
Content of explanations and reports
Discussions by the BoD
Leadership by the Chair
(d) BoD support system
Environment and systems for the provision  
of information
Provision of information to outside officers
Training of outside officers
Training of inside officers
Evaluation items
(e) BoD culture and 
communication
Diverse values
Stakeholder perspectives
Directors and business divisions
Inside and outside directors
Directors and corporate auditors
(f) BoD risk management 
and internal control
Risk management
Group governance
Internal control and compliance
(g) Executive Nomination Meeting and Executive Compensation  
Meeting operation	
(h) Shareholder dialogue
Supervision of proper disclosure of information to 
shareholders and investors
Sharing the views of shareholders and investors
Enhancing dialogue with shareholders and investors
(i) Continued BoD 
improvements
Status of improvements based on the previous fiscal 
year’s effectiveness evaluation
Results of the Questionnaire
4.0
BoD roles and functions
BoD composition
BoD operation
BoD support system
BoD culture and communication
Continued BoD improvements
Shareholder dialogue
Overall average (2022)
Overall average (2023)
Executive Nomination 
Meeting and Executive 
Compensation 
Meeting operation
BoD risk management and internal control
3.0
2.0
1.0
1=Strongly disagree; 2=Disagree; 3=Agree; 4=Strongly agree
Action Status in FYE March 2024
Issues for FYE March 2025 Onward
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Auditing by Corporate Auditors
In addition to attending important meetings such as the Board of Directors, the Company’s corporate auditors engage 
in activities that include exchanging opinions with executive officers and communicating individually with the directors 
and corporate auditors of Group companies. Through these efforts, they gather extensive information on business 
execution, including the development and operational status of internal controls across the Group, as well as verify 
their effectiveness. Additionally, necessary advice and recommendations are provided based on the observations 
obtained from these audit activities.
Activities in FYE March 2024
Major Activities of the Corporate Auditors
	• Confirming management monitoring and execution
Each corporate auditor attended important meetings, including those of the Board of Directors, Executive Management Board 
Meeting, and Risk Management and Compliance Committee. When in attendance, they monitored management decision-making 
processes, sought explanations as necessary (including through opportunities other than those meetings), and actively expressed 
their opinions. 
	• Communication with directors, executive officers, and others, and confirmation of internal control status at various business 
establishments, including Group companies
Through exchanges of opinions with directors, executive officers, and others, as well as visits to and inspections of major business 
establishments and Group companies, and collaboration with the directors and corporate auditors of Group companies,  
the corporate auditors confirmed the status of business execution, including the development and operation of the Group’s  
internal controls.
Through regular meetings with the Legal Department, Risk Management and Compliance Office, and Internal Audit Department, 
they confirmed the status of risk management practices across the Group.
	• Cooperation in the three-party audit system
Corporate auditors conducted regular reporting sessions with the Internal Audit Department and accounting auditors, facilitating 
information sharing and exchanges of opinions that fostered close cooperation in the three-party audit system. By implementing 
coordinated audit activities, they carried out mutual verification of the effectiveness of internal controls across the Group.
Board of Corporate Auditors  Number of Meetings Held: 12
	• Matters for resolution
Audit policy, audit plan and division of audit duties, consent to agenda items for the General Meeting of Shareholders (appointment 
of corporate auditors), evaluation and selection/dismissal of the accounting auditors, consent to the audit fee for the accounting 
auditors, preparation of the audit report, etc., for the current fiscal year
	• Matters for reporting
The Board of Corporate Auditors shared reports and insights based on findings obtained from individual corporate auditor activities. 
Additionally, the Board received reports from the responsible departments on risk management issues from a preventive audit 
perspective, enabling them to verify the appropriateness of management execution.
Internal Audit
The Internal Audit Department evaluates the development and operational status of internal controls and the effectiveness of 
risk management from an independent and objective standpoint, while verifying the appropriateness of business execution at 
SUBARU and its Group companies in Japan and overseas, providing advice and proposals for improvement as required.
System and Initiatives
The Internal Audit Department, comprising 18 members, reports directly to the President. This department formulates a business 
audit plan at the beginning of each fiscal year, taking into consideration the risks and internal control status of the entire Group, and 
conducts operational audits accordingly.
Reporting of Business Audit Results
Audit reports on business execution are distributed to all directors, corporate auditors, and relevant departments, and 
simultaneously presented to the President at a monthly reporting meeting. Reports are also provided to the Board of Directors semi-
annually and to a joint meeting composed of all executive officers on a quarterly basis.
Auditing
Management System
With the aim of increasing the effectiveness of internal controls and risk management, the Internal Audit Department 
was made independent of the Risk Management Group, overseen by the CRMO (Chief Risk Management Officer), 
to ensure a higher level of independence of internal audit departments in the organization and to enhance the 
effectiveness of internal controls.
Internal Control System
In accordance with the Companies Act and the Ordinance for Enforcement of the Companies Act, SUBARU’s Board 
of Directors has adopted a basic policy on putting in place systems that ensure that the performance of duties by 
directors is in conformity with laws and regulations and with the Articles of Incorporation, and other systems prescribed 
in the ordinance of the Ministry of Justice as being necessary to ensure the appropriate operations of the Company and 
the corporate group consisting of the Company and its subsidiaries. The Board of Directors maintains and operates this 
basic policy, reviewing it as needed.
Regarding internal control reporting systems pursuant to the Financial Instruments and Exchange Act, the responsibility 
for the development and operation of internal controls related to the Company’s financial reporting lies with the CEO 
(Chief Executive Officer) and CFO (Chief Financial Officer). In addition, the evaluation of the internal control system is 
based on the final day of the consolidated accounting period and is conducted in accordance with standards that are 
generally accepted as fair and appropriate for assessing internal controls related to financial reporting. 
As a result of the evaluation, it was confirmed that the development and operational status of the internal control 
system were deemed effective as of March 31, 2024, and an internal control report audited by the accounting auditors 
was issued to that effect.
Nomination Criteria	
• The independent outside auditors are expected to perform a management oversight function independent from 
the management team and undertake their role of auditing from the viewpoint of legality and appropriateness on 
the basis of broad and advanced knowledge.	  
	
• SUBARU has established criteria for independence of outside officers in addition to the criteria for independence 
established by the Tokyo Stock Exchange, and appoints independent outside auditors who meet those criteria.	
Internal Control
Internal Control System Related to Financial Reporting
Outside Auditors
*1	 The status of “Significant current positions” is as of September 30, 2024.
*2	 In addition to the number of times Board of Directors’ meetings were held as stated in the table above, there was one written resolution that was deemed equivalent to a Board 
of Directors’ meeting in accordance with Article 370 of the Companies Act and the Articles of Incorporation of the Company.
*3	 Yasumasa Masuda’s meeting attendance is for meetings after his election and appointment at the 92nd Ordinary General Meeting of Shareholders held on June 21, 2023.
Name
Reasons for appointing
Meeting attendance
Significant concurrent positions*1
Yuri Furusawa
Appointed  
June 2022
Ms. Yuri Furusawa has held key positions in the Ministry of Land, Infrastructure, 
Transport and Tourism, and has been involved in the promotion of work style reform, 
active participation by women and diversity in the Cabinet Secretariat, as well as in 
overseas business development in the private sector, giving her a broad perspective 
and a high level of insight. In light of this, the Company has appointed Ms. Furusawa 
with the expectation that she will appropriately perform her duties as an independent 
outside auditor of the Company.
Board of Directors*2 
Attended 13 meetings/100% 
attendance
Board of Corporate Auditors 
Attended 12 meetings/100% 
attendance
Outside Audit & Supervisory 
Board Member, Kubota 
Corporation
Yasumasa 
Masuda
Appointed  
June 2023
Mr. Yasumasa Masuda has served as CFO at Astellas Pharma Inc. and has deep insight 
in overall management with focus on financing and accounting. He has also served 
as an Independent Non-Executive at Deloitte Tohmatsu LLC and an Outside Director 
and Chairman of the Audit Committee at Olympus Corporation, giving him a broad 
perspective and a high level of insight. In light of this, the Company has appointed 
Mr. Masuda with the expectation that he will appropriately perform his duties as an 
independent outside auditor of the Company.
Board of Directors*2 
Attended 10 meetings/100% 
attendance*3
Board of Corporate Auditors 
Attended 10 meetings/100% 
attendance*3
Reasons for Appointing the Outside Corporate Auditors and Major Activities in FYE March 2024
https://www.subaru.co.jp/ir/library/pdf/ms/ms_93.pdf
Annual Securities Report (in Japanese only)
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Revision of Executive Compensation System
To provide more incentive for Company directors and executive officers (excluding outside directors) for achieving sustained 
improvement of the SUBARU Group’s value over the medium and long term, we revised our restricted stock compensation plan  
in FYE March 2025 as part of our review of the executive compensation system. The revisions primarily focus on the following three  
points, which were approved at the 93rd Ordinary General Meeting of Shareholders held on June 19, 2024, and have been applied  
to the executive compensation for FYE March 2025.
Greater Ratio of Stock Compensation
In FYE March 2018, we introduced fixed compensation type restricted stock compensation (RS) for directors and executive officers. 
In FYE March 2023, we added variable compensation type performance share units (PSU), gradually increasing the weight of stock 
compensation. In the FYE March 2025 revision, we further increased the proportion of stock compensation to strengthen the 
link between compensation and the enhancement of corporate value. As a result of this revision, the composition ratio of basic 
compensation, annual performance-linked bonuses, and restricted stock compensation for the Representative Director, President 
and CEO has been set at 1:0.5:0.7 (for the latter, 0.5 for PSUs plus 0.2 for RS). As before, outside directors will only receive basic 
compensation.
Addition of Relative TSR (vs. TOPIX Growth Rate Including Dividends) as a KPI for PSUs
In the FYE March 2025 revision, we added relative TSR (compared to the TOPIX growth rate including dividends) as a new KPI in the 
quantitative (financial) evaluation, in addition to the previous KPIs. This indicator is aimed at enhancing corporate value.
Introduction of a Clawback Clause for Stock Compensation
To improve compensation governance, a clawback clause has been introduced into the stock compensation system alongside the 
increase in the proportion of stock compensation. If, during the restricted transfer period or within three years after the termination 
of the restrictions on transfer, it is found that an executive has committed an act of misconduct or that there is a material error in the 
performance on which the grant of stock was premised, the Company may, based on the details discussed and decided by the Executive 
Compensation Meeting and by a resolution of the Board of Directors, acquire the executive in question’s allotted shares in whole or in 
part without compensation, or demand that the executive pay an amount equivalent to the market value of the shares in question.
Overview of Executive Compensation System
Basic Compensation
Directors and executive officers receive the Fixed Monetary Compensation monthly as basic compensation. The amount for individual 
executive officer is determined based on their positions, taking into consideration elements such as the business environment.
Annual Performance-Linked Bonuses (Short-Term Incentive)
We have set up a compensation table more closely linking compensation to annual performance the higher the rank, based on the 
KPI of consolidated profit before tax for the fiscal year under review. Based on this table, cash compensation is paid at a certain time 
of each year. For senior managing executive officers, managing executive officers, and executive officers, specific amounts will be 
determined after taking into consideration annual performance and level of contribution to human resource development. Such 
compensation will not be paid to outside directors.
Restricted Stock Compensation (Medium-and Long-Term Incentive)
Fixed compensation type RS: Shares of the Company’s common stock are granted at a certain time each year at an amount equivalent 
to a base amount determined in consideration of the Company’s business performance, responsibilities of each director and executive 
officer, and other factors.
Variable compensation type restricted stock compensation (PSUs): Units (one unit = one share) are granted at a certain time each year 
at an amount equivalent to a base amount determined in consideration of the Company’s business performance, responsibilities of 
each director and executive officer, and other factors. After an evaluation period, shares of the Company’s common stock are granted 
at an amount equivalent to the number of units multiplied by a payout ratio determined in accordance with achievement levels for 
each performance indicator target.
KPI for PSU in FYE March 2025
Consolidated ROE is used for the quantitative (financial) evaluation, while the qualitative (non-financial) evaluation incorporates 
employee engagement indicator improvement points and relative TSR (compared to the TOPIX growth rate including dividends).
Restricted stock compensation will not be paid to outside directors.
Matters Concerning the Policy for Determining Details of Compensation for Individual Directors
The policy for determining details of compensation for individual directors for FYE March 2025 is as follows. 

(Determined at the May 15, 2024 meeting of the Board of Directors)
Matters Concerning Performance-linked Compensation, etc. in FYE March 2024
The Executive Compensation Meeting, delegated by the Board of 
Directors, determines the annual performance-linked compensation to 
be paid to each director by setting a compensation table that is more 
closely linked to annual performance the higher the rank, based on 
actual pre-tax income for FYE March 2024. The table on the right shows 
the amount of the annual performance-linked bonuses for FYE March 
2024 and the actual results related to the KPIs used for PSUs.
Executive Compensation System
Compensation System for Directors (Representative Director, President and CEO)
performance indicator target. The maximum number of shares of the Company’s common stock 
to be granted as restricted stock compensation to directors, for RS and PSUs combined, is 150,000 
per year. In addition, the Company and its directors shall enter into a restricted stock allotment 
agreement that includes an overview and provisions that state (1) Company executives shall not, 
while they serve in their positions as executives and for a set period of time, transfer, create a 
security interest on, or otherwise dispose of the shares of the Company’s common stock that have 
been allotted to them, and (2) the Company may acquire the said shares of its common stock 
without compensation if certain events occur. In addition, in the event that certain misconduct 
is committed and/or certain other events occur during the period up to three years after the 
expiration of the transfer restriction period, the Company may, based on the details deliberated 
and decided by the Executive Compensation Meeting and by a resolution of the Board of 
Directors, demand that the common shares in question be returned in whole or in part, or that an 
amount be paid equivalent to the market value of the shares in question (clawback). If a director is 
a non-resident of Japan at the time shares are granted, the Company shall grant phantom stock in 
place of and equivalent to the restricted stock compensation that would have been granted, and 
the stock shall also be treated in accordance with the restricted stock allotment agreement.
3. Policy for determining the proportion of the Fixed Monetary Compensation, performance-linked 
compensation, and non-monetary compensation to the total amount of compensation, etc., for 
individual directors
The Company has set the following as a general guideline for proportions of compensation 
by type for directors (excluding outside directors) in reference to the compensation levels and 
compensation mix of companies of a similar scale to the Company or industry peers obtained 
through an external research company, and in consideration of factors such as the Company’s 
overall salary level and social situations (performance-based compensation is a proportion of  
the base amount).
Breakdown
Rate
Basic 
compensation
Annual 
performance-linked 
compensation
Restricted stock 
compensation
President
Directors 
other than the 
President
PSU
RS
Fixed monetary 
compensation
●
1
1
Performance-linked 
compensation
●
●
1
0.9
Non-monetary 
compensation
●
●
0.7
0.6
The Company shall appropriately review the compensation level and compensation mix in 
consideration of the Company’s business environment, as well as the situation of companies of a 
similar scale to the Company or industry peers, and other circumstances based on reports from the 
Executive Compensation Meeting.
4. Matters concerning the determination of details of compensation, etc., for individual directors
The Board of Directors shall establish an Executive Compensation Meeting, consisting of a 
majority of independent outside directors, as a voluntary committee in order to ensure fairness 
and transparency in the decision-making process regarding compensation of executives. The 
chair of the Executive Compensation Meeting shall be appointed by a resolution of the Board of 
Directors. The Executive Compensation Meeting shall be delegated the authority to determine 
the specific amounts of basic compensation, annual performance-linked bonuses, and restricted 
stock compensation for directors and the timing of their payment, etc., based on resolutions of 
the General Meeting of Shareholders and the Board of Directors, and shall make decisions after 
sufficient deliberation by its members, including independent outside directors. For restricted 
stock compensation, the number of shares allotted to individual directors is determined by 
the resolution of the Board of Directors based on the base amounts decided at the Executive 
Compensation Meeting. Revisions of the executive compensation system and other matters 
pertaining to compensation overall are deliberated and decided on by the Board of Directors 
based on proposals approved by the Executive Compensation Meeting.
Policy for Determining Details of Compensation for Individual Directors
Performance indicator (KPI)
Results
Consolidated profit before tax
532.6 billion yen
ROE
16.50%
Employee engagement indicator improvement points
-11 points
Category
Basic compensation (Paid in 
fixed monthly installments)
Annual  
performance-linked 
bonuses
Restricted stock compensation
Total
PSU
RS
Directors: 11
Internal directors: 7
213
244
69
65
591
Outside directors: 4
38
—
—
—
38
Auditors: 6
Internal corporate auditors: 2
63
—
—
—
63
Outside auditors: 4
26
—
—
—
26
Total: 17
340
244
69
65
718
Total Compensation for Directors and Auditors for FYE March 2024
Basic compensation
1
Annual performance-linked
bonuses
0.5
0.5
0.2
Restricted stock compensation
Variable compensation type
(PSU) 
Fixed compensation
type(RS)
Fixed portion
Composition*
Short-term incentives
Medium- and long-term incentives
*The ratio of annual performance-linked bonuses and restricted stock compensation (variable/fixed compensation types) are indexed to a basic compensation of 1.
*1	 Figures in the above table include two internal directors, one outside director, and two outside auditors who resigned before the last day of FYE March 2024. At the end of FYE 
March 2024, there were eight directors, including three outside directors, and four auditors, including two outside auditors.
*2	 Total amounts in the above table represent the amounts recorded as expenses at the end of FYE March 2024 and include contingent compensation (such as phantom stock and 
PSUs granted to non-residents in Japan).
*3	 The amounts for phantom stock and PSUs are calculated based on the closing price of the Company’s common stock on the Tokyo Stock Exchange Prime Market as of March 
31, 2024, and the stock price at the time of grant will be applied for the actual payment.
1. Basic policy
As a basic policy, compensation for directors of the Company is determined in view of the 
following items:
(1) Compensation is at a level commensurate with the roles and responsibilities of directors and is 
appropriate, fair, and balanced.
(2) The compensation structure is determined by giving consideration to providing motivation for 
sustained improvement in corporate performance and corporate value and securing excellent 
human resources.
Specifically, for directors (excluding outside directors), compensation is composed of basic 
compensation, annual performance-linked bonus, and restricted stock compensation (for non-
resident officers, phantom stock instead of restricted stock). For outside directors, the Company 
pays only basic compensation in view of their roles of fulfilling monitoring and oversight functions 
of corporate management from an independent position. The total amount of compensation  
for individual directors and the levels of each compensation item are set for every position  
depending on difference in responsibility by utilizing the research data compiled by outside  
specialized agencies.
2. Policy for determining the amount of monetary compensation excluding performance-linked 
compensation (hereinafter, the ”Fixed Monetary Compensation”), performance-linked 
compensation, and non-monetary compensation (including the policy for determining the  
timing or conditions for granting such compensation)
(1) Policy for the Fixed Monetary Compensation
Directors receive the Fixed Monetary Compensation monthly as basic compensation. The amount 
for individual directors is determined based on their positions, taking into consideration elements 
such as the business environment.
(2) Policy for performance-linked compensation
For annual performance-linked bonus for directors (excluding outside directors), we have set a 
compensation table based on rank and the KPI of consolidated profit before tax for the fiscal year 
under review. Based on this table, cash compensation is paid at a certain time of each year. In 
addition, in order to encourage the achievement of goals in the Group’s medium- to long-term 
strategy, a portion of restricted stock compensation (described in (3) below) to be granted as non-
monetary compensation will be PSUs, where the number of shares granted is linked to the degree 
to performance target achievement. Consolidated ROE, which is emphasized in our medium-term 
strategy, and TSR, which contributes to the enhancement of corporate value over the medium to 
long term, are adopted as financial KPIs for these PSUs, while employee engagement is adopted 
as a non-financial KPI. The KPIs and the composition ratio of each KPI for annual performance-
linked bonuses and PSUs shall be reviewed, discussed, and decided by the Board of Directors 
based on the proposals approved by the Executive Compensation Meeting from as needed based 
on changes in the environment.
(3) Policy for non-monetary compensation
The Company grants restricted stock compensation to directors (excluding outside directors) to 
enhance incentives for the sustained improvement of corporate value and to promote further 
value sharing with shareholders. For restricted stock compensation, a portion shall be provided 
as the fixed compensation type, with the rest as the variable compensation type. Both of these 
shall be prohibited from being transferred during the recipient’s term of office, and this restriction 
on transfer shall be lifted upon their retirement. For fixed compensation type restricted stock 
compensation (RS), shares of the Company’s common stock are granted at a certain time each year 
at an amount equivalent to a base amount determined in consideration of the Company’s business 
performance, responsibilities of each director, and other factors. For variable compensation type 
restricted stock compensation (PSUs), units (one unit = one share) are granted at a certain time 
each year at an amount equivalent to a base amount determined in consideration of the Company’s 
business performance, responsibilities of each director, and other factors. After an evaluation 
period, shares of the Company’s common stock are granted at an amount equivalent to the number 
of units multiplied by a payout ratio determined in accordance with achievement levels for each 
(Millions of yen)
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Policy for Cross-Shareholding 
SUBARU holds listed stocks as cross-shareholdings and engages in dialogues with the companies in question. Each 
year, SUBARU’s Board of Directors quantitatively measures and compares benefits from holdings, using dividend yield, 
and the capital cost involved, using weighted average cost of capital (WACC), in order to verify each. The Company will 
maintain these holdings only if it deems, based on the results of this verification, that the shares will contribute to its 
medium-to long-term management and business strategies in a qualitative manner. 
Verification Details for Cross-Shareholding 
Based on the above policy, SUBARU has steadily reduced the number of listed stocks held as cross-shareholding. As 
a result, 60 issues held at the end of March 2015 decreased to 2 issues at the end of March 2021. We consider these 
two issues to be essential to hold at this time for the following reasons, but we will continue to hold dialogues with 
these companies at least once a year, and the Board of Directors will evaluate and scrutinize these issues annually to 
determine whether they should be held or not.
Criteria for Exercising Voting Rights for Cross-Shareholding 
With regard to the exercise of voting rights for listed stocks held as cross-shareholding, the Board of Directors 
deliberates on and determines the criteria for exercise with evaluation items such as whether the company is 
consistently exhibiting poor performance, whether a sufficient number of independent outside directors are in place 
and if management is supervised appropriately, and whether there are any corporate governance issues present. 
Although these are our general principles, we hold dialogues at least once a year with companies whose stock we hold 
to avoid making blanket decisions. Accordingly, we exercise our voting rights appropriately in light of the performance, 
management policies, and medium- to long-term management plans of the companies in question, as well as from 
the perspectives of corporate value enhancement, corporate governance, and social responsibility. In addition, we will 
continue to verify whether or not our criteria for exercise of voting rights warrant review.
Providing Feedback Internally
Opinions and concerns identified in dialogue with shareholders, investors, and analysts are reported to the Board of 
Directors as necessary, and are regularly feedback to directors, corporate auditors, executive officers, and other relevant 
departments in activity reports.
Managing Insider Information
In order to prevent undisclosed important inside information (insider information) from being leaked in dialogues, the 
Company has implemented thorough information management in accordance with the Company-wide rules for the 
prevention of insider trading. Furthermore, in accordance with SUBARU’s Disclosure Policy, we conduct appropriate 
dialogue with shareholders and investors.
Cross-Shareholding
Issues
Number of 
shares
Amount reported on 
the balance sheet 
(Millions of yen)
Purpose of holding, impact of holding
The Gunma Bank, Ltd.
2,850,468
2,503
The Gunma Bank, a local bank of the area where the Company’s main factory resides, is 
supporting not only SUBARU but also local supplier sites in Japan and abroad through its 
financial services. As the bank has been the Company’s important partner, the Company will 
continue to hold the bank’s shares to promote fair and smooth financial transactions.
Mizuho Financial Group, Inc.
372,097
1,133
The Mizuho Financial Group firms have been supporting SUBARU with financial transactions 
and other services. In particular, the Mizuho Bank has long been the Company’s most important 
financial partner, providing support in abroad area of management. The Company will continue 
to hold the group’s shares to promote fair and smooth transactions.
As of March 31, 2024
Investment Stocks Held for Purposes other than Pure Investment
Dialogue events
Times held
Major participants*
Financial results briefings
4 times
President and CEO; Executive Vice President; Senior Managing Executive Officer and CFO; 
Senior Managing Executive Officer and Chief General Manager of Corporate Planning Division
Small meetings
9 times
President and CEO; Director; Senior Managing Executive Officer and CFO; Executive Officer and 
General Manager of Investor Relations Department
Securities houses’ conferences
6 times
Senior Managing Executive Officer and CFO; Executive Officer and General Manager of Investor 
Relations Department
Product/technical briefings, factory tours
3 times
Senior Managing Executive Officer and CTO; Engineering Division members; Product & Portfolio 
Planning Division members; Investor Relations Department members; etc.
Individual dialogue
Times held
Major participants*
Dialogue with investors/shareholders
(of which, dialogue with overseas 
investors/shareholders)
211 times
(114 times)
President and CEO; Senior Managing Executive Officer and CFO; Executive Officer 
and General Manager of Investor Relations Department; Investor Relations Department 
members
Dialogue with analysts
87 times
Executive Officer and General Manager of Investor Relations Department; Investor 
Relations Department members
* Major participants’ positions are as of the event in question.
Results of Dialogue with Shareholders and Investors
Most recent performance
Parts supply issues and production status, U.S. market conditions, pricing policies, etc.
Initiatives for electrification
Amount of investment into the domestic production reorganization plan
ESG-related topics
Initiatives related to carbon neutrality, human capital management, further strengthening of governance, etc.
New Management Policy (announced August 2, 2023)
Shareholder returns
Major Topics in Dialogue
SUBARU strives to build long-term relationships of trust with our shareholders, investors, and analysts through 
constructive dialogue in order to contribute to sustainable growth and medium-to long-term enhancement of 
corporate value. We will deepen mutual understanding through proactive dialogue, such as financial results briefings by 
the CEO and CFO and overseas presentation events (North America and Europe), as well as business and technology 
briefings by management, and regularly report the content of dialogue with shareholders and investors and issues 
raised to the Board of Directors and relevant departments for further disclosure and enhanced dialogue.
Internal Promotion System
Under the overall supervision of the CEO and CFO, the management team promotes constructive dialogue. In order 
to further enhance dialogue, the Investor Relations Department takes the lead in organically coordinating with related 
organizations, including corporate planning, the Board of Directors Secretariat, finance and accounting, legal affairs, 
human resources, sustainability, intellectual property, and the Internal Audit Department.
Dialogue with Shareholders and Investors
https://www.subaru.co.jp/en/ir/disclosure.html
Disclosure Policy
FYE March 2024 Dialogue Results
In addition to various events and interviews attended by management, we engage in dialogue with shareholders, investors, and 
analysts of various types in Japan and overseas through product and technology briefings aimed at deepening understanding 
of our business.
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At SUBARU, compliance is positioned as one of our most important management issues. All executives 
and employees of the SUBARU Group are deeply ingrained with the commitment to adhere to the 
Compliance Manual, laws, internal regulations, and social ethics and norms, making it an integral part 
of their behavior at all levels. In the unlikely event of a violation of set standards, not only could the 
Company incur damages in accordance with legal regulations, but such incidents could erode the trust 
and confidence of customers, business partners, clients, shareholders, and broader society. We have 
thus built and operate a compliance system/organization, and carry out activities such as providing 
different kinds of training so that each employee has a strong awareness that thorough Company-wide 
compliance forms the foundation of our management and behaves in accordance with this.
The SUBARU Group has established the Risk Management and Compliance Committee as an organization to 
promote compliance, and the CRMO (Chief Risk Management Officer) appointed by the Board of Directors serves 
as the chairman of the committee and implements global and Group-wide initiatives. In addition, the committee 
is responsible for the formulation of various policies, etc., and deliberating and deciding on important compliance 
matters, such as the status of Group-wide compliance activities and the operation of the internal reporting system, as 
well as for information exchange and liaison. The content of the committee’s activities is deliberated and reported on at 
the Board of Directors’ meetings.
We also employ a PDCA cycle, with each department creating its own compliance program each fiscal year to 
enhance compliance. This involves consistent, structured independent actions for legal compliance management and 
to foster employee compliance awareness, as well as subsequent verification of compliance status.
When regular or temporary employees of SUBARU and its Group companies in Japan detect a problem related to 
compliance in the Group, they can consult with our Internal Reporting Desk by using the Compliance Hotline.
The Internal Reporting Desk is staffed by employees designated as engaged persons under the Whistleblower 
Protection Act, who investigate and respond to reports received by telephone, websites, mail, and other methods. We have 
also established a desk outside the Company staffed by external third-party specialists who have no conflict of interest to 
increase the hours in which service is available and to increase the confidentiality and security of those contacting the desk.
Through initiatives to raise awareness of this system, SUBARU has improved awareness of compliance and fostered 
an atmosphere where employees can consult even about trivial matters. This has resulted in an increasing trend 
in the number of consultations over the previous five years. In addition, since more than 80% of consultations are 
interpersonal relationship or labor-related, this system also contributes to corporate culture reforms as a desk for taking 
up and resolving workplace issues.
Our Approach
Management System
Compliance Hotline
The SUBARU Group is able to conduct its business operations thanks to support from society, and it strongly recognizes 
the importance of returning profits to society. The Group considers fulfilling its tax obligations to be an essential 
element of this.
The SUBARU Group strives to ensure compliance with the tax laws and regulations of each country and jurisdiction, 
pursuant to the international rules and standards set out by international organizations, thereby fulfilling its social 
obligations through appropriate tax payment, while aiming for sustainable growth through sound business activities.
At SUBARU and its Group companies in Japan, we consider the prevention of bribery in the connection to our 
businesses as an important issue, and have established the following standards of conduct in the Compliance 
Guidelines, and are working to ensure specific conduct is rigorously permeated via the Compliance Manual. SUBARU 
Group companies overseas have also established guidelines on anti-bribery in consideration of local laws and 
regulations to clarify the conduct required of employees and executives.
	• Prohibition of providing, offering, or promising improper entertainment, gifts, favors, or other economic benefits  
to public officials or persons in similar positions, whether in Japan or abroad
	• Prohibition of providing or receiving an amount in excess of socially accepted norms in dealings with business 
partners and customers who do not constitute public officials or similar persons
	• Prohibition of receipt of personal gain as a result of using information obtained in the course of business, 
establishing boundaries between public and private life
Under its monitoring system for bribery prevention, SUBARU collects information for the early detection of cases 
that may constitute compliance violations through fact-finding investigations covering all units. Business audits are also 
conducted by internal audit departments. Furthermore, SUBARU has established a system to report high-risk cases to 
the Risk Management and Compliance Committee and the Board of Directors, in an effort to strengthen oversight.
In FYE March 2024, there were no fines, penalties, or settlement payments related to violations of anti-corruption 
laws and regulations within the Group, and no individuals were subject to disciplinary dismissals for such violations.
(1)	 Acceptance of consultations
(2)	 Confirmation of the consulting party’s intent (anonymity/non-
anonymity, requests, etc.)
(3)	 Deliberation by the investigation policy meeting (response 
policy, etc., based on the consulting party’s intent)
(4)	 Investigation and confirmation of corrective actions by the Risk 
Management and Compliance Office and cooperating parties 
(human resource departments, workplace managers, etc.)
(5)	 Reporting to consulting party (if necessary)
Consultations in FYE March 2024
Consultations: 317
Of which, compliance violation concerns and actual violations: 34
In FYE March 2024, there were no serious compliance violations.
Eight of the 34 cases involved conduct that could be identified 
as harassment, such as workplace bullying. For this reason, we 
are looking to raise greater awareness through various training 
programs specific to harassment. There were no cases of violations 
of the Labor Standards Act.
Tax Policy
Bribery Prevention
Compliance
Discussion/reporting 
concerning scandals
Report compliance situation
Conduct
internal audit
Internal audit
Results report
Report extremely important, 
highly urgent compliance issues
Discussion/cooperation
Discussion
Collaboration
Administrative work
Report important matters
Establish
Report important matters 
(e.g., deliberations/decisions)
Risk Management and Compliance Committee
Risk Management and Compliance Committee members
Meeting of persons in charge of risk management
Persons in charge of risk management
Each division, department, and in-house company
Auditor
CEO
Secretariat
Risk Management and Compliance Office
(Risk Management and Compliance Oversight Department)
Audit
Department/
Internal Audit
Risk Management Officer
Board of
Directors
Affiliated companies
Risk Management Officer
Compliance System
Compliance Manual
Please refer to SUBARU website for details about Corporate Governance Guidelines and Tax Policy.
https://www.subaru.co.jp/en/csr/governance/compliance.html
More detailed information on compliance.
Breakdown of Compliance Hotline Consultations and Trend over Time
Suspected violation or violation
300
200
100
0
(Consultations)
60
136
216
236
214
270
317
6
14
65
143
9
19
67
111
10
26
59
178
9
24
52
219
12
34
2020
2021
2022
2023
2024 (FYE March)
Other
Interpersonal relationship grievances and requests
Labor-related grievances and requests
Subaru Compliance Hotline
External desk 
(acceptance desk)
Specialized counselor
Internal desk  
(response desk)
Risk Management and 
Compliance Office
Consulter
Reportable fact
(1) Acceptance
(2) Confirmation
(5) Reporting
(3) Deliberation
(4) Investigation
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SUBARU’s history as an automaker began with the launch of the SUBARU 360 in 1958. Since then, we have worked continually 
to provide new value in automobiles by developing new categories based on our core technologies, such as the horizontally-
opposed engine and symmetrical AWD, and by creating new technological value, including EyeSight, the world’s first* driver 
assist system. These actions have deepened our relationships with customers. In recent years, we have positioned the U.S. as 
an important market, with a strategy of concentrating limited management resources in fields in which we should extend our 
strengths and advantages, including product lineups focused on SUVs and sports models. We provide “Enjoyment and Peace 
of Mind” through high-value-added products. In addition, we are developing core technologies in areas such as BEVs and HEVs, 
while leveraging alliances to accelerate our initiatives toward achieving carbon neutrality.
* EyeSight is the first driver assist system to provide all functionality solely through the use of stereo cameras
Automobile Sales by Region
Consolidated Revenue  
Contribution Ratio
OEM
Product Lineup
97.7%
(FYE March 2024)
Automotive
Business 
Revenue
(Billions of yen)
3,193.9
2,677.5
2,737.5
‘20/3
‘21/3
‘22/3
‘23/3
IFRS
3,690.6
4,593.6
‘24/3
Operating Profit
(Billions of yen)
200.3
92.5
109.1
‘20/3
‘21/3
‘22/3
‘23/3
IFRS
263.3
‘24/3
461.5
North America 687,000
Japan 106,000
China	 8,000
Europe	
25,000
Australia	
46,000
Other regions	 40,000
Retail
automobile
sales
(Jan.–Dec. 2023)
Notes: 1. Retail unit sales in each region for the period from January 1 to December 31, 2023. 
2: Regional sales results are for the aforementioned period.
Unit sales: 241 thousand units
Sales region: Japan, North America, Europe, Australia, China, and other
Unit sales: 26 thousand units
Sales region: North America
Sedan
SUV
SUV (BEV)
SUV
SUV
SUV
Unit sales: 206 thousand units
Sales region: Japan, North America, Europe, Australia, China, and other
Unit sales: 226 thousand units
Sales region: Japan, North America, Europe, Australia, China, and other
(Other markets: EVOLTIS)
Unit sales: 65 thousand units
Sales region: North America, and other
Unit sales: 14 thousand units
Sales region: Japan, North America, Europe, and other
Sports / Wagon
Wagon
Sports / Sedan
Unit sales: 34 thousand units
Sales region: Japan, North America, Australia, and other
Unit sales: 16 thousand units
Sales region: Japan, Australia, and other
Unit sales: 50 thousand units
Sales region: Japan, North America, Europe, Australia, and other
Sports / Coupe
Unit sales: 15 thousand units
Sales region: Japan, North America, Europe, Australia, China, and other
Unit sales: 20 thousand units
Sales region: Japan (OEM supply from Daihatsu Motor Co., Ltd.)
Business Overview
Automotive Business Unit
Automotive Business Unit
Automotive Business Unit
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Commercial Business
Since first participating in the Boeing passenger program in 1973, we have been 
involved in development and production as a key partner of Boeing for more 
than 50 years. SUBARU manufactures the center wing box, the critical aircraft 
section where the right and left wings are attached to the front and rear fuselage 
and major sections. Since the center wing box contains the aircraft’s fuel, Boeing 
requires that we provide high mechanical strength and high fluid tightness, a need 
we have met by commanding our advanced design and assembly technologies.
The Handa Plant, located in Aichi Prefecture and where center wing boxes for 
large aircraft are manufactured, is a global-level production center that for more 
than three decades has provided parts for not only the Boeing 787 but also the 
Boeing 777X, Boeing 777, the Ministry of Defense’s P-1 maritime patrol aircraft, 
and the C-2 transport aircraft. The plant has manufactured and shipped center 
wing boxes for more than 3,000 large aircraft.
A center wing box (Handa Plant)
The UH-2 Japan Ground Self-Defense Force  
utility helicopter
Demonstration of future mobility technologies
The T-5 Japan Maritime Self-Defense Force  
training aircraft
Defense Business
For half a century, the SUBARU Group has been providing overall operational 
support, including aircraft manufacturing, scheduled maintenance, refueling, and 
training, for programs such as Japan Air Self-Defense Force and Japan Maritime 
Self-Defense Force training aircraft systems, as well as Japan Ground Self-Defense 
Force utility and combat helicopters. We also boast a significant track record in 
development for unmanned aerial vehicles, and are actively involved in the operation 
support of existing systems and the research and development of future systems.
SUBARU also participates in the development of Japan’s major defense aircraft 
systems, including fighter, transport, and patrol aircraft, and we are responsible for 
the development and production of major components, focusing on areas where we 
have particular strengths, including main wings, tail fins, and composite materials.
Driven by the increase in the defense budget, the business environment for 
Japan’s defense business has changed significantly. SUBARU will contribute 
to the defense of Japan through action precisely meeting the needs of our 
customers with rock-solid technical capabilities backed up by many years of 
experience and achievements.
Helicopter Business
Initiatives for the Future
SUBARU produces the UH-2 utility helicopter used by the Japan Ground 
Self-Defense Force and its commercial version, the SUBARU BELL 412EPX, 
on its mass production line at the Utsunomiya Plant. The UH-2 is used for air 
transportation, lifesaving and rescue missions during disasters, evacuation of 
residents, firefighting, and other missions to protect the safety and security of 
the general public.
The SUBARU BELL 412EPX has seen a steady increase in orders. This aircraft 
boasts high reliability for operation under harsh conditions and excellent 
serviceability, and is expected to enjoy broad use in Japan and around the world.
We will continue to support safe and reliable flight operations for its customers 
as a company with manufacturing and maintenance bases in Japan, not only by 
manufacturing and selling aircraft, but also by supplying parts and performing 
scheduled maintenance.
Toward achieving an enjoyable and sustainable society, SUBARU is promoting DX 
efforts to save labor in the production process, including the supply chain, and 
GX initiatives such as the use of sustainable aviation fuel (SAF) and electrification. 
To realize safe and secure future mobility, the Automotive Business Unit and 
the Aerospace Company are collaborating to conduct various technological 
demonstrations.
Aerospace Business Unit
SUBARU’s roots trace back to 1917 and the Aircraft Research Laboratory, later to become Nakajima Aircraft. In the 
SUBARU of today, our Aerospace Business carries on Nakajima Aircraft’s passion for Monozukuri, leading Japan’s 
aerospace industry through the development and production of a diverse set of aircraft under three business pillars: 
defense, commercial, and helicopter. Our defense business is wide-ranging, including the development and production 
of aircraft systems under an all-Japan framework, as well as of training aircraft for the Japan Self-Defense Forces. In 
our commercial business, we are responsible for the development and manufacturing of the center wing boxes and 
various other components of large aircraft such as the Boeing 787 through an international joint development program 
with U.S.-based Boeing. In our helicopter business, we produce the UH-2 utility helicopter used by the Japan Ground 
Self-Defense Force and its commercial version, the SUBARU BELL 412EPX.
Consolidated Revenue Contribution 
Ratio
2.2%
(FYE March 2024)
Aerospace
Business
Operating Profit (Loss)
(Billions of yen)
5.1
(9.8)
(7.0)
’20/3
’21/3
’22/3
(2.1)
’23/3
2.7
’24/3
IFRS
Revenue
(Billions of yen)
142.1
87.7
62.3
’20/3
’21/3
’22/3
79.0
’23/3
104.3
’24/3
IFRS
Primary Products and Services	 • SUBARU BELL 412EPX	
• UH-2 utility helicopter	
• T-5 and T-7 trainers	
	
• Flying Forward Reconnaissance System	
• Main wings for P-1 maritime patrol aircraft and C-2 transport aircraft	
	
• Center wing boxes for Boeing 787, 777, and 777X
Business Overview
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Note: The SUBARU Group has voluntarily applied IFRS since the first quarter of FYE March 2020
*1 Change of accounting policy effective from FYE March 2019 (deduction of sales incentives from net sales); retroactively applied to the figures for FYE March 2018
*2 Accompanying a change in accounting policy effective from FYE March 2019, change of depreciation method for certain tangible fixed assets of the Company and its major 
domestic consolidated subsidiaries from the declining-balance method to the straight-line method
*3 Total amount of property, plant and equipment and intangible assets
*4 Partial Amendments to Accounting Standard for Tax Effect Accounting have been applied from FYE March 2019, and retrospectively applied to the figures for FYE March 2018.
*5 Number of shares per trading unit: 100 shares
*6 Automobile unit sales of SUBARU CORPORATION and its consolidated subsidiaries	
*7 U.S. production base Subaru of Indiana Automotive, Inc.
Please visit the SUBARU website for details about financial information.
https://www.subaru.co.jp/en/ir/library/
Financial Information
SUBARU CORPORATION and its consolidated subsidiaries
Years ended March 31
J-GAAP
IFRS
’15/3
’16/3
’17/3
’18/3
’19/3
’19/3
’20/3
’21/3
’22/3
’23/3
’24/3
Operating Results (For the year)
Operating Results (For the year)
Net sales*1
Millions of yen
2,877,913
3,232,258
3,325,992
3,232,695
3,160,514
Revenue
Millions of yen
3,156,150
3,344,109
2,830,210
2,744,520
3,774,468
4,702,947
Cost of sales
Millions of yen
2,017,490
2,187,136
2,386,266
2,442,706
2,561,753
Cost of sales
Millions of yen
2,558,262
2,728,605
2,337,614
2,240,595
3,037,993
3,710,521
Gross profit
Millions of yen
860,423
1,045,122
939,726
789,989
598,761
Gross profit
Millions of yen
597,888
615,504
492,596 
503,925
736,475
992,426
Selling, general and administrative expenses*1
Millions of yen
437,378
479,533
528,916
410,542
403,232
Selling, general and administrative expenses
Millions of yen
298,875
308,227
279,867
303,136
342,015
396,864
Operating income
Millions of yen
423,045
565,589
410,810
379,447
195,529
Operating profit
Millions of yen
181,724
210,319
102,468 
90,452
267,483
468,198
Income before income taxes
Millions of yen
392,206
619,003
394,695
297,340
195,838
Profit before tax
Millions of yen
186,026
207,656
113,954 
106,972
278,366
532,574
Net income attributable to owners of parent
Millions of yen
261,873
436,654
282,354
220,354
147,812
Profit for the period attributable to owners of parent
Millions of yen
141,418
152,587
76,510 
70,007
200,431
385,084
Depreciation/amortization*2, *3
Millions of yen
71,821
72,938
85,653
102,102
102,749
Depreciation/amortization*3
Millions of yen
187,077
192,742
206,317 
224,055
239,806
217,780
Capital expenditures*3
Millions of yen
135,346
168,338
196,616
193,789
169,960
Capital expenditures*3
Millions of yen
274,281
284,669
258,229
244,436
257,950
328,469
R&D expenses
Millions of yen
83,535
102,373
114,215
121,084
102,719
R&D expenditures
Millions of yen
102,719
118,735
101,626
113,752
107,780
113,508
Financial Position (At year-end)
Financial Position (At year-end)
Net assets
Millions of yen
1,030,719
1,349,411
1,464,888
1,561,023
1,612,825
Total equity
Millions of yen
1,689,899
1,720,123
1,786,383 
1,901,019
2,109,947
2,565,394
Shareholders’ equity
Millions of yen
1,022,417
1,343,732
1,458,664
1,552,844
1,605,291
Equity attributable to owners of parent
Millions of yen
1,682,248
1,712,881
1,777,735 
1,890,789
2,100,973
2,563,204
Total assets*4
Millions of yen
2,199,714
2,592,410
2,762,321
2,866,474
2,982,725
Total assets
Millions of yen
3,180,597
3,293,908
3,411,712 
3,543,753
3,944,150
4,814,149
Ratio of shareholders’ equity to total assets*4
%
46.5
51.8
52.8
54.2
53.8
Ratio of equity attributable to owners of parent to total assets
%
52.9
52.0
52.1 
53.4
53.3
53.2
Cash Flows
Cash Flows
Net cash provided by (used in) operating activities
Millions of yen 	
311,543 	
614,256 	
345,442 	
366,298 	
174,006 
Net cash provided by (used in) operating activities Millions of yen 	
250,732
	
210,134 	
289,376 	
195,651
	
503,759
	
767,665
Net cash provided by (used in) investing activities
Millions of yen
	
(172,780)
	
(255,676) 	
(254,252) 	
(150,711) 	
(158,327)
Net cash provided by (used in) investing activities
Millions of yen 	
(190,119) 	
(25,844) 	
(272,174) 	
(179,723) 	
(336,813) 	
(703,699)
Free cash flow
Millions of yen 	
138,763 	
358,580 	
91,190 	
215,587 	
15,679 
Free cash flow
Millions of yen 	
60,613 	
184,290 	
17,202
	
15,928
	
166,946 	
63,966
Net cash provided by (used in) financing activities
Millions of yen 	
(110,546) 	
(126,190) 	
(189,044) 	
(170,937) 	
(96,617)
Net cash provided by (used in) financing activities Millions of yen 	
(141,551) 	
(15,818) 	
13,966 	
(98,502) 	
(122,307) 	
(66,469)
Per Share
Per Share
Net income (EPS)
Yen
335.57
559.54
365.77
287.40
192.78
Profit for the period attributable to owners of parent (EPS)
Yen
184.44
198.99
99.77 
91.28
261.33
509.2
Net assets (BPS)
Yen
1,310.15
1,721.90
1,902.56
2,025.31
2,093.60
Equity attributable to owners of parent (BPS)
Yen
2,193.97
2,233.76
2,318.17 
2,465.41
2,739.27
3,409.45
Dividends
Yen
68
144
144
144
144
Dividends
Yen
144
100
56 
56
76
106
Other Information
Other Information
Non-consolidated exchange rate
Yen to the U.S. dollar
108
121
108
111
111
Non-consolidated exchange rate
Yen to the U.S. dollar
111
109
106 
112
135
144
Number of shares issued
Thousands of shares
782,865
782,865
769,175
769,175
769,175
Number of shares issued
Thousands of shares
769,175
769,175
769,175 
769,175
769,175
753,901
Number of shareholders*5
Persons
70,942
79,594
76,471
132,570
133,879
Number of shareholders*5
Persons
133,879
145,289
142,890
147,507
139,908
121,965
Number of employees (parent only)
Persons
13,883
14,234
14,708
14,879
15,274
Number of employees (parent only)
Persons
15,274
15,806
16,478
16,961
17,228
17,347
Number of employees (consolidated)
Persons
29,774
31,151
32,599
33,544
34,200
Number of employees (consolidated)
Persons
34,200
35,034
36,070
36,910
37,521
37,693
Number of Units
Number of Units
Consolidated automobile unit sales*6
Thousand units
911
958
1,065
1,067
1,000
Consolidated automobile unit sales*6
Thousand units
1,001
1,034
860 
734
852
976
Vehicle unit production
Thousand units
914
951
1,056
1,050
989
Vehicle unit production
Thousand units
989
1,031
810
727
874
970
Domestic
Thousand units
708
715
721
701
617
Domestic
Thousand units
617
664
525 
455
575
602
Overseas*7
Thousand units
207
236
335
349
372
Overseas*7
Thousand units
372
367
285 
272
299
368
Consolidated Ten-Year Financial Summary
92
93
92
93
Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Consolidated Automobile Sales by Region
Consolidated Automobile Sales by Model
(Thousand units)
1,200
900
600
300
0
2024.3
2020.3
2021.3
2022.3
2023.3
852
1,034
734
976
860
■ Domestic ■
 
U.S. ■ Canada ■ Europe ■ Australia ■ China ■ Others
* Automobile sales of SUBARU CORPORATION and its consolidated subsidiaries
 
(Thousand units)
1,200
900
600
300
0
2020.3
2021.3
2022.3
2023.3
■ Legacy
■Impreza
■Forester
■Levorg
■ WRX 
■Ascent
■SUBARU BRZ
■OEM 
■Solterra
■Minicars
■Others
 * Automobile sales of SUBARU CORPORATION and its consolidated subsidiaries
852
1,034
860
734
2024.3
976
The summary of consolidated financial results and presentation materials for results briefings are published in the Investor Relations section of the SUBARU website.
https://www.subaru.co.jp/en/ir/
Other Financial Information
Years ended March 31
(Thousand units)
’20/3
’21/3
’22/3
’23/3
’24/3
Domestic
Legacy
4.7
2.6
4.9
7.6
5.7
Impreza
42.9
30.7
22.5
25.0
32.7
Forester
30.1
22.9
23.4
22.8
20.1
Levorg
11.8
20.1
15.0
15.7
18.6
WRX
8.5
2.8
0.2
3.9
2.0
SUBARU BRZ
1.2
0.8
5.0
4.1
3.8
Solterra
̶
̶
̶
0.4
0.4
OEM
2.7
1.9
1.7
1.7
3.4
Passenger cars
101.9
81.9
72.6
81.1
86.6
Minicars
23.9
19.9
16.8
18.5
12.3
Domestic total
125.8
101.8
89.4
99.7
98.9
U.S.
Legacy
197.2
186.3
153.1
178.9
203.3
Impreza
196.5
173.6
149.7
193.9
205.0
Forester
200.5
176.2
121.9
116.1
188.7
WRX
21.0
18.7
20.2
28.3
22.1
Ascent
84.6
54.9
58.8
68.0
61.7
SUBARU BRZ
1.8
2.0
2.6
3.4
4.0
Solterra
̶
̶
̶
3.2
10.5
U.S. total
701.6
611.6
506.3
591.8
695.3
Canada
Legacy
13.0
9.7
11.4
11.6
14.6
Impreza
25.7
24.0
24.5
16.5
30.6
Forester
14.8
10.4
7.3
8.0
11.7
WRX
2.5
2.6
2.6
2.6
3.9
Ascent
4.0
2.7
2.7
3.4
3.5
SUBARU BRZ
0.4
0.3
0.6
0.5
1.2
Solterra
̶
̶
̶
0.6
2.4
Canada total
60.4
49.7
49.1
43.1
67.8
Europe
Legacy
8.8
3.2
6.0
6.0
11.2
Impreza
13.2
5.9
5.9
8.8
6.5
Forester
12.7
4.3
3.1
5.4
5.4
Levorg
1.9
0.1
0.0
0.0
0.0
SUBARU BRZ
0.4
0.2
0.0
0.3
1.4
Solterra
̶
̶
̶
2.7
2.8
Europe total
37.0
13.7
15.0
23.3
27.3
Australia
Legacy
8.0
7.2
9.2
11.5
14.1
Impreza
16.1
9.8
12.2
13.7
13.2
Forester
16.9
12.3
10.5
13.5
16.0
Levorg
0.3
0.2
0.1
0.9
0.5
WRX
1.3
1.5
0.8
2.7
1.7
SUBARU BRZ
0.5
0.4
0.4
1.5
1.4
Solterra
̶
̶
̶
̶
0.4
Australia total
43.1
31.4
33.2
43.9
47.3
(Thousand units)
’20/3
’21/3
’22/3
’23/3
’24/3
China
Legacy
2.7
4.9
3.9
1.1
0.8
Impreza
1.6
2.2
1.1
0.4
1.3
Forester
15.6
17.4
8.8
4.9
3.8
SUBARU BRZ
0.8
0.0
0.1
3.8
0.5
Solterra
̶
̶
̶
̶
0.0
China total
20.6
24.5
13.9
10.1
6.3
Other Regions
Legacy
3.4
2.2
4.5
4.7
3.3
Impreza
16.0
9.9
10.6
14.8
12.6
Forester
23.5
14.0
10.9
17.3
13.1
Levorg
0.9
0.2
0.0
0.3
0.9
WRX
1.2
0.4
0.3
1.2
1.1
Ascent
0.0
0.7
0.5
0.9
1.0
SUBARU BRZ
0.3
0.1
0.3
1.3
1.1
Solterra
̶
̶
̶
0.1
0.3
Other regions total
45.3
27.5
27.2
40.5
33.5
Overseas total
908.0
758.4
644.6
752.7
877.5
Global total
1,033.9
860.2
734.1
852.4
976.4
Consolidated Automobile Sales by Region
(Thousand units)
’20/3
’21/3
’22/3
’23/3
’24/3
Legacy
237.8
216.1
193.0
221.4
252.9
Impreza
312.0
256.1
226.5
273.1
301.9
Forester
314.1
257.5
185.9
187.9
258.8
Levorg
15.0
20.5
15.2
17.0
20.0
WRX
34.4
26.1
24.1
38.7
30.9
Ascent
88.6
58.3
62.1
72.3
66.2
SUBARU BRZ
5.4
3.9
8.9
14.8
13.4
Solterra
̶
̶
̶
7.0
16.7
OEM
2.7
1.9
1.7
1.7
3.4
Minicars
23.9
19.9
16.8
18.5
12.3
Global total
1,033.9
860.2
734.1
852.4
976.4
Consolidated Automobile Sales by Model
* Legacy sales figures include sales of the Outback model.
* Impreza sales figures include sales of the SUBARU XV and Crosstrek models.
* Levorg sales figures include sales of the Layback model.
Five-Year Unit Sales
94
95
94
95
Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Corporate Data (As of March 31, 2024)
Company Name
SUBARU CORPORATION
Established
July 15, 1953
Paid-In Capital
153,795 million yen
Fiscal Year-End
March 31
Accounting 
Auditors
KPMG AZSA LLC
Main  
Businesses
Automotive:	The manufacture, sale, and repair of 
passenger cars and their components
Aerospace:	 The manufacture, sale, and repair of 
airplanes, aerospace-related machinery, 
and their components
Stock Information (As of March 31, 2024)
Common Stock 
Authorized
1,500,000,000 shares
Common Stock Issued
753,901,573 shares
Number of 
Shareholders
121,965
Number of Shares per 
Trading Unit
100 shares
Stock Exchange Listing Tokyo Stock Exchange (Prime Market)
Securities Code
7270
Transfer Agent and 
Account Management 
Institution of Special 
Accounts
Mizuho Trust & Banking Co., Ltd.
3–3, Marunouchi 1-chome, Chiyoda–ku, Tokyo 
100–8241, Japan
Tel: 0120-288-324 (toll free in Japan)
Treasury stock
1,707 thousand 
shares
0.2%
Financial institutions
204,168 thousand 
shares
27.1%
Foreign institutions 
and others
272,603 thousand 
shares
36.2%
Japanese 
corporations and 
others
179,970 thousand 
shares
23.9%
Individuals and others
69,057 thousand shares
9.2%
Securities companies
26,363 thousand shares
3.5%
Name
Number of 
Shares Held
(in thousands)
Percentage of 
Total Shares 
Held
Toyota Motor Corporation
1 Toyota-Cho, Toyota City, Aichi Prefecture, Japan
153,600
20.42
The Master Trust Bank of Japan, Ltd. (Trust account)
1-8-1 Akasaka, Minato-ku, Tokyo, Japan
106,400
14.15
Custody Bank of Japan, Ltd. (Trust account)
1-8-12 Harumi, Chuo-ku, Tokyo, Japan
39,734
5.28
STATE STREET BANK WEST CLIENT - TREATY 505234 
1776 HERITAGE DRIVE, NORTH QUINCY, MA 02171, U.S.A.
11,748
1.56
Mizuho Bank, Ltd.
1-5-5 Otemachi, Chiyoda-ku, Tokyo, Japan
10,078
1.34
STATE STREET BANK AND TRUST COMPANY 505103
P.O. BOX 351 BOSTON MASSACHUSETTS 02101 U.S.A.
9,871
1.31
MIZUHO SECURITIES ASIA LIMITED-CLIENT A/C
12TH FLOOR, CHATER HOUSE, 8 CONNAUGHT ROAD, 
CENTRAL, HONG KONG
8,408
1.12
SSBTC CLIENT OMNIBUS ACCOUNT
ONE CONGRESS STREET, SUITE 1, BOSTON, 
MASSACHUSETTS
8,285
1.10
JP MORGAN CHASE BANK 385781
25 BANK STREET, CANARY WHARF, LONDON, E14 5JP, 
UNITED KINGDOM
8,267
1.10
Sompo Japan Insurance Inc.
1-26-1 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
8,267
1.10
Major Shareholders
Note: Number of shares held are rounded down to the nearest thousand shares.
Notes: 1. Number of shares held are rounded down to the nearest thousand shares. 
2. The percentage of total shares held is calculated based on the number of shares excluding treasury stock of 1,707,449 shares.
Breakdown of Shareholders
Head Office
Ebisu Subaru Bldg. 1-20-8, Ebisu, Shibuya-ku, Tokyo, 
Japan
Number of 
Affiliates
94
(86 subsidiaries, 7 affiliated companies, and 1 other 
affiliated company)
Number of 
Employees
17,347 (consolidated: 37,693)
(excluding executive officers, advisors, and transferred 
employees)
Website 
Addresses
Corporate website: https://www.subaru.co.jp/en/ 
Investor information website: https://www.subaru.co.jp/
en/ir/
Corporate Data
Integrated Report 2024 97
96
96 Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data

Ebisu Subaru Bldg., 1-20-8, Ebisu
Shibuya-ku, Tokyo 150-8554, Japan
Phone: +81-3-6447-8000
https://www.subaru.co.jp/en/ir/