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2024 ReportPeers and competitors of Subaru Corporation:
Niu TechnologiesINTEGRATED
REPORT
2024
INTRODUCTION
I went camping with my family for the
first time in a long time. The drive to the
campsite was very comfortable and less
tiring, and my family smiled more.
I will no doubt buy out my leased
Forester because I do not want to live
without it. We will always be a Subaru
family.
I named my beautiful Subaru Ascent
“Avalanche” because she’s white like
snow and has never hesitated in any
weather conditions. She has taken me
on a number of trips and kept us safe
when I was involved in a crash.
Subarus have been in my life for as long
as I can remember. Currently, I have an
STI and I recently picked up a Forester,
but I know these won’t be the last
Subarus I own!
Pursuing Our Goal of “Delivering Happiness to All“
The SUBARU Group’s vision of becoming a company “Delivering Happiness to All” was inspired by the very happiness we perceived in
our stakeholders’ behavior and feedback, which we cherish in the deep relationships we have with them. In order to enrich people’s lives
and minds, we will continue to evolve the value of “Enjoyment and Peace of Mind” that we want to deliver not only through our products
but also through our business activities in general. SUBARU stands committed to the happiness of all stakeholders, including customers,
shareholders, dealerships, local communities, business partners, and employees as well as society and the environment.
SUBARU People (in Japanese only)
https://www.subaru.co.jp/difference/subarubito/
We have collected feedback from SUBARU owners submitted via
our SUBARU Group websites.
(Some messages have been translated from Japanese to English.)
Subagaku (SUBARU community website available in
Japanese only)
https://community.subaru.jp/
SUBARU owners like to park next to
another SUBARU in the parking lot. Of
course, I am no different...
I’m always glad to see many SUBARU
in parking.
We don’t just see our cars as a means
of transportation. Subaru is a part of
the family.
After getting my Forester, I go out more.
The Forester is perfect for my outdoor
activities and hiking, and its usability is
bar none. Subaru cars are fun to drive,
and they make life more interesting and
enjoyable. I look forward to many years
of driving my Subaru.
When I was single, I used to go for drives
in my Impreza. Today, though, it has
become a family car that takes us on
trips. Driving with my family is what I look
forward to the most.
Thanks for being there with me over the
past eight years and 100,000 km.
Dear Subaru,
https://www.subaru.com/owners/dear-subaru.html
When I drove on a narrow mountain
road in pitch dark with no street lights,
my Subaru’s headlights cast a bright
light on the surroundings, making the
drive safer. I’m thankful to be driving a
Subaru because it provides a space and
time different from the mundane that
really excites me.
Below, we introduce SUBARU employees who are taking the initiative
to deliver happiness to all.
Integrated Report 2024 01
Contents
Every year SUBARU publishes an integrated report that combines financial and non-financial information so that a wide range
of stakeholders, including shareholders and investors, can deepen their understanding of the Group.
In order to realize our vision of “Delivering Happiness to All” and to achieve a sustainable society in a fun way and the
sustainable growth of the Group, Integrated Report 2024 has been compiled to deepen understanding of the initiatives that
the entire Group is focusing on in the face of major transformation in the automotive industry, as well as the strengths and
management infrastructure that we have developed over the years.
In this report, we disclose the progress made on the SUBARU New Management Policy, announced in August 2023, and
include an explanation of these initiatives and the thinking behind them, as well as messages from the five CXOs who are
leading our efforts to address the priority themes. In addition to the strengths and business models that the Group has built
up over the years, as well as the concept of monozukuri (manufacturing) that forms the very heart of these, through this report
we strive to provide a better understanding of our value creation story by explaining the concept of enhancing relationships
with customers, which forms the basis of our value creation. We are also working to expand disclosures throughout the
integrated report, such as by expanding information on the six capital initiatives to enhance corporate competitiveness as well
as the disclosure of our activities for governance and respect for human rights representing the management infrastructure.
We have recently evolved the Six Priority Areas for CSR to the Six Priority Areas for Sustainability. We aim to create even
greater social value and economic value through the contribution to achieving sustainability of society and the SUBARU Group
by further leveraging our values and strengths, not just from a CSR perspective. We will utilize this report as one of our tools
for communicating with stakeholders, further enhancing our information disclosure going forward. We intend to use your frank
and honest feedback in a way that benefits the sustainable growth of the SUBARU Group.
Production Process
We began issuing our integrated report in FYE March 2022,
and are consistently striving for improvements in the annual
publication.
1. After issuing our integrated report, we actively seek candid
feedback from both internal and external stakeholders, with a
particular focus on institutional investors. We also submit our
report for evaluation by an outside organization.
2. Considering the feedback and evaluation, the secretariat
develops the editorial policy for the upcoming fiscal year and
seeks approval from the Sustainability Committee, which is
composed of all executive officers.
3. Each department then collaborates with the secretariat to
compile the report based on the approved strategy.
4. After compilation, the report is presented to the Sustainability
Committee and the content is verified by the executive officers
of each department before publication.
Disclaimer Regarding Forward-Looking Statements
Statements herein regarding plans, strategies, and other
information that are not historical facts are assumptions,
judgments, and forecasts based on information available
at the time of creation, and are subject to various risks and
uncertainties. Actual results may differ materially from these
statements due to changes in economic conditions surrounding
the Company and its Group companies, fluctuations in demand
and exchange rates, and other factors. Final investment decisions
shall be made by investors themselves based on their own
judgment and responsibility in light of the above factors. Please
note that the parties providing the information in this report
regarding the Company and its Group shall not be liable for any
loss or damage incurred as a result of investment based on the
information contained in this report.
Scope of Reporting
SUBARU CORPORATION
* In this report, the “SUBARU Group” and “the Group” refer to the SUBARU Group;
“SUBARU” and “the Company” refer to SUBARU CORPORATION; “affiliated
companies” and “affiliates” refer to SUBARU’s subsidiaries in Japan and overseas,
including dealerships in the Automotive Business; and “Group companies” refers to
SUBARU’s subsidiaries in Japan, excluding dealerships in the Automotive Business.
Reporting Period
April 1, 2023–March 31, 2024
* Some information provided may be from outside the reporting period.
* The departments, titles, etc., of the people introduced in this report are as of the
time of writing.
Guidelines Referenced
Guidance for Integrated Corporate Disclosure and Company-
Investor Dialogues for Collaborative Value Creation, Ministry of
Economy, Trade and Industry
International Integrated Reporting Council (IIRC)’s International
Integrated Reporting Framework
Terminology used in Integrated Report 2024
• SIA: Subaru of Indiana Automotive, Inc.
• SOA: Subaru of America, Inc.
• BEV: Battery Electric Vehicle
• HEV: Hybrid Electric Vehicle
• ICE: Internal Combustion Engine
• AWD: All-Wheel Drive
• CXO: Chief X Officer
Reporting System
The SUBARU Group discloses various information to engage in communication with all stakeholders. In addition to this
report, information can be obtained from the introductory content on our website, which provides an overview of the
SUBARU Group’s values and value creation, as well as from the Sustainability & CSR section of our website, where ESG-related
information is comprehensively disclosed in accordance with international evaluation standards.
Scope of Our Value Creation Story
Communication Aims
Philosophy of Value Creation
Strategy and Approach to Value Creation
Specific Initiatives for Value Creation
Awareness
and
interest
Understanding
and
empathy
Dialogue
and
evaluation
Integrated Report
SUBARU’s Vision
This provides the key points of
SUBARU's values and value creation
This aims to convey a broad overview of the value creation process in a clear and accessible
manner to a wide array of stakeholders, including shareholders and investors, with a particular
focus on the sustainability of our business model and strategy.
Sustainability & CSR Website
This discloses ESG-related information in line with international evaluation standards.
https://www.subaru.co.jp/en/csr/
https://www.subaru.co.jp/en/ir/library/annual-reports.html
https://www.subaru.co.jp/en/introduction/
02 On Publication
Value Creation Story
04 At a Glance
06 Message from the CEO
10 Delivering Happiness to All
12 Accumulated Strengths and
Business Model
16 Value Creation Process
20 Enhancing Relationships with Customers
24 New Management Policy
30 Six Priority Areas for Sustainability
Capital Strategy for Value Creation
34 Manufacturing Capital
38 Intellectual Capital
44 Human Capital
50 Financial Capital
Message from the CFO
54 Social Capital
56 Natural Capital
Management Infrastructure Supporting
Value Creation
62 IT and DX Strategies
64 Risk Management
66 Respect for Human Rights
68 Directors, Auditors, and
Executive Officers
70 Corporate Governance
86 Compliance
Corporate Data
88 Business Overview
92 Consolidated Ten-Year
Financial Summary
94 Five-Year Unit Sales
96 Corporate Data
On Publication
Integrated Report 2024
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02
03
At a Glance
Our Path to Today
Performance and
Financial Soundness
*1 As of March 31, 2024
*2 As of April 1, 2024
Chikuhei Nakajima establishes
Aircraft Research Laboratory
1917
Founded
Establishment of Fuji
Heavy Industries Ltd.
1953
Established
Operating Margin*3
10.0%
ROE*3
16.5%
37,693
Number of Employees (consolidated)*1
Paid-In Capital*1
153.8 billion yen
Equity Ratio
A-
Issuer Rating
Rating and Investment Information, Inc.
As of October 11, 2023
53.2%*3
Consolidated Performance*3
4,702.9 billion yen
Revenue
468.2 billion yen
Operating profit
Businesses
Industry Share*4
Global Share
Approx. 1.0%
U.S. Market Share
Approx. 4.0%
Ratio by Region*3
Produced in Japan
Units Produced (consolidated)
970 thousand units
602 thousand units
Produced in the U.S.
368 thousand units
China: 6 thousand units
Europe:
27 thousand units
U.S.: 695 thousand units
Japan: 99 thousand units
Other: 34 thousand units
Canada:
68 thousand units
Australia:
47 thousand units
Units Sold (consolidated)
976 thousand units
*3 FYE March 2024
*4 For 2023 (calendar year)
97.7%
Other
0.1%
2.2%
Aerospace
Automobiles
Composition of Sales*3
The manufacture, sale,
and repair of passenger cars
and their components
Automotive Business
The manufacture, sale,
and repair of airplanes,
aerospace-related
machinery, and their
components
Aerospace Business
440 locations in Japan
Plus locations in approximately
90 countries and regions
Automobile Sales Network*2
Automobiles
2 operating
locations
Gunma (Japan),
Indiana (U.S.)
Aerospace
2 operating
locations
Tochigi, Aichi (Japan)
Production Sites
94
Affiliated Companies*1
Subaru Canada, Inc.
Subaru of America, Inc.
North American Subaru, Inc.
Subaru of China Ltd.
Subaru of Indiana
Automotive, Inc.
Subaru Europe N.V./S.A.
SUBARU Research and Experiment Center
Bifuka Proving Ground
Aerospace Company (Utsunomiya Plant)
Main Plant
South Plant
South Second Plant
SUBARU Research and Experiment Center
Head Office
Aerospace Company
Handa Plant
Handa West Plant
Tokyo Office
Gunma Plant
Main Plant
Oizumi Plant
Yajima Plant
Kitamoto Plant
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Message from the CEO
We are frequently told by retailers and customers that SUBARU is different to its competitors. Despite SUBARU
not having great scale as an automobile manufacturer, we have been making efforts to be close to our customers’
lives through our products and services, which has created a very tightly woven community between customers,
retailers, and SUBARU. We believe that this is one of SUBARU’s strengths, leading to people’s perception that we
are different in a way not found among other manufacturers.
Our desire is for SUBARU customers to have their cars with them at every milestone in their lives, and to always
be happy with smiles on their faces. Achieving this would let our Group employees actually see customers enjoying
themselves on their journeys and see posts to that effect on social media, bringing them their own happiness as
they strike up conversations about SUBARU with family, friends, and people they meet. Likewise, we are committed
to spreading happiness with business partners who resonate with our Group’s business. IIt is also our earnest hope
that those who are valuate and invest in SUBARU will feel happiness as our corporate value grows. Furthermore,
we hope to create a chain of happiness in which communities formed around SUBARU will play a major role
in revitalizing their respective regions and resolving social issues, bringing happiness to direct and indirect
stakeholders.
We are currently developing electrification products, mainly BEVs, as a selected solution to realize a carbon-
neutral society. In addition, we are developing technologies to achieve zero fatal traffic accidents in 2030. These
are activities that resolve social issues through direct means centered on products. On the other hand, in the sales
field for each region, there is a growing momentum to team up with customers to contribute to local communities
and help solve social issues. In the U.S. market, we have been continuously conducting various activities focusing
on the five areas of Earth, Care, Help, Learning, and Pets, areas of great customer interest, to realize a better
society, and these activities are beginning to spread to Japan as well. The Cherishing Every Life Project*, launched
in October 2023, is symbolic of this.
In the many years leading up to our 70th anniversary in 2023, we have responded to the diversifying needs
of the changing times with our products at the core, a consistent attitude we have maintained to this day. The
monozukuri at the very core of this attitude is founded in the concept of safety. We have built relationships of
trust with many customers by continuing to provide products and services that offer enjoyment and peace of
mind. This will continue to be an important and constant initiative of SUBARU’s and will continue to build up
and evolve over the years. In addition, we would like to promote business that resolves issues common to all
people and local issues, such as reducing environmental impact and eliminating fatal traffic accidents, through
The SUBARU Group Vision for 2030
Sparking movements that start from local initiatives to become
a company that contributes to global solutions to social issues
We will work closely with
our stakeholders to create
a “chain of happiness” and
realize a society that is both
enjoyable and sustainable.
Atsushi Osaki
Representative Director,
President and CEO
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Capital Strategy for Value Creation
Corporate Data
Reflection on the first year as CEO
Building Foundations for Achieving Our Vision for 2030
So far, we have talked about the vision we seek to achieve in 2030 and the results of the past year, but I believe
it is also important to strengthen our management infrastructure and enhance our competitiveness in order to
achieve sustainable growth.
With regard to corporate governance, the business execution side holds in-depth discussions on the
management and operation of our business organizations on a regular basis. While respecting the results of the
discussions of the executive side at meetings of the Board of Directors, there are many cases where it is pointed out
that some elements have been missing when deciding important matters. In addition, our outside directors have
a strong grasp on our businesses, and they make recommendations without reservation, even if their statements
may not be what we want to hear. While my awareness is that our corporate governance is functioning effectively
in its current state, I feel that since SUBARU’s environment is experiencing disruptive and non-linear changes
at an unprecedented pace, the Board of Directors needs to continue to actively discuss medium- to long-term
strategies. Furthermore, the expectations of our shareholders and other stakeholders have been increasing year by
year recently. In order for the SUBARU Group to achieve sustainable growth, I believe it is necessary to continue to
deepen our discussions, such as identifying the skills that will be needed in the future and fostering executive talent
from an early stage, by utilizing a long-term succession plan.
With regard to risk management, we took the opportunity of formulating the New Management Policy to
ensure that this was carried out, and we held numerous discussions at the management level about the risks
and opportunities presented by external changes and the current environment surrounding our Group, and we
updated the Risk Map to include the risks that each department and division was aware of. Going forward, we
will use this to strengthen cross-cutting risk management in the entire Group, and will create a solid management
infrastructure with robust support for sustainable growth, even in situations of future unpredictability.
Toward sustainable growth
Strengthening Management Infrastructure to Enhance Competitiveness
It has been a little more than a year since I was appointed the new Representative Director, President and
CEO of SUBARU in June 2023. In that time, the automotive industry has been in a once-in-a-century period
of major transformation, where each automaker has been seeking optimal solutions from product planning
and production to sales and services. Amid these circumstances, in August of the same year, we announced
our vision for 2030 and our Determination for 2028, and announced our policy to concentrate and invest
management resources toward these goals. While some were puzzled by our clear statement of direction amid
such uncertainty about the future, my focus in my first year as CEO has been to, with firm conviction, build the
foundation of a SUBARU Group for the new era in order to execute strategies in line with this policy.
In order to drive transformations to quickly put the EV business on track without being bound by conventional
car manufacturing concepts, we first established five priority themes and appointed a CXO (Chief X Officer) to
create a system delegating this officer with strong authority to act across organizations. In addition, we have
selected partners for the procurement of batteries, an essential driving force determining performance, the
development and production of the eAxle, both symbolic and the heart of EVs, and the development of system-
on-chip (SoC) that will enable further evolution of our core system, EyeSight. With this, we have put all the
important pieces in place for the development of BEVs.
Even before I became President, I thought it was important to visit workplaces to observe actual goings-
on, and this year has reminded me that all answers lie in the field. When I took up my post, I went out into the
field to listen to feedback directly, and my sense was that people had not yet developed the right sense of
urgency about the major changes taking place in the industry. There is no way for us to overcome this period
of great transformation if we continue doing our jobs like we always have; this will leave us unable to envision
a future beyond 2030. With this in mind and a strong resolution to start over from scratch with our businesses,
I have been bringing to my colleagues a message that we need to tackle “monozukuri innovation” and “value
creation.” Furthermore, we have established the Innovation Hub within the Gunma Plant, a hub where all
departments related to product planning, design, and production, as well as partner companies and suppliers,
can come together in a way that spans company and organizational boundaries. By doing this, we have created
an environment where a wide range of stakeholders can engage in development with an approach different
to that of conventional ICE vehicles. We have also reviewed our human resources system to ensure that this
development can be carried out with high motivation and enthusiasm. Even so, the fact that we have been
taking on the challenge of building cars that have never been built before has likely led to a lot of confusion
among SUBARU employees. That is why I went to each site in the field, held a series of meetings with employees
to hear their feedback, and at the same time, I encouraged them to take action and take on the challenge of
transformation. Now, I have more opportunities to see how like-minded colleagues have come together to form
Scrum teams and are working to help us become “One SUBARU” and bring about major transformation, and I
feel that awareness of work, with a focus on development the Development Division, is changing. My visits have
not been limited to development teams; I have also visited manufacturing and sales sites in Japan and overseas
to hear employees’ feedback, which I have used to help build better systems and environments. In fact, this
initiative to become “One SUBARU” began in the Aerospace Company, and I have already heard a number of
comments that people have noticed improvements in communication and a sense of speed at the company’s
new administration building completed last September, designed to adapt to changes in the way we work and
improve the workplace environment. It will take time for these transformations to permeate the entire Group, but
we will support these movements in each region and workplace and create a swell of momentum that will shape
the future of the SUBARU Group.
collaboration between customers, retailers, and SUBARU, with products at the core. By doing this, we hope to
build resonance with SUBARU and achieve a positive flow where we create more people who like SUBARU and
want to join in its activities, or even work for SUBARU. In other words, we will create a “spiral of happiness” by
increasing the number of people who are working toward the realization of a better society with our products
as the starting point. I firmly believe that by deepening the understanding of Group employees about the
direction of these unique SUBARU sustainable initiatives, we can further boost morale on the front lines, deepen
and solidify the connection between employees and SUBARU, and further accelerate the implementation of
each initiative. Furthermore, we will continue to move forward to become a company that can contribute to
sustainable growth and global solutions to social issues, as initiatives started in each region become a great swell
of momentum for the entire Group.
Note: For details on activities by SUBARU alongside customers, dealerships, and local communities under the two project themes of human life, which is
irreplaceable, and natural life, such as rich forests and plant and animal life, please see page 54.
For me, the field is also a place for dialogue with stakeholders such as our shareholders and investors. My desire
is to place great value on my connections with those people I meet in the field, and furthermore to bring them
happiness. Among the opinions and suggestions I hear from all of you, I know there will be hints that will help
us overcome challenges and lead us to growth. The lesson that I have learned since becoming President, that
all answers lie in the field, also applies to dialogue with stakeholders. This is why I will continue to maintain
close communication with you all going forward. As we take these steps forward, I humbly ask for your ongoing
support and understanding.
To Our Stakeholders
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Vision
Delivering Happiness to All.
Value statement
“Enjoyment and Peace of Mind”
Corporate statement
We aim to be a compelling company with a strong
market presence built upon our customer-first principle.
The SUBARU Group, by no means a large automaker, concentrates
its limited management resources in pursuit of “Delivering Happiness
to All,” its unwavering vision in any business environment, and
“Enjoyment and Peace of Mind,” the value it provides to its customers.
Our vision of becoming a company “Delivering Happiness to All”
was inspired by the very happiness we perceived in our customers’
behavior and feedback, which we cherish in the deep relationships we
have with them. To enrich people’s lives and minds, we aim to evolve
what it means to provide “Enjoyment and Peace of Mind” in all our
business activities, not only in our products, and seek empathy from
our customers, retailers, local communities, and all other stakeholders.
By doing so, we strive for the sustainable growth of the SUBARU Group
and the realization of an enjoyable and sustainable society.
Delivering Happiness to All
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Universal Philosophy
Business Model
Most Important Market
• Human-oriented Car Making
• Strengthening Competitiveness through Selection
and Concentration of Management Resources
• Initiatives in the U.S. Market
SUBARU has defined its value statement for customers as “Enjoyment and Peace of Mind.” We believe that peace
of mind is realized only when a function of safety and trust in the brand is achieved. Enjoyment is built on peace of
mind, and represents the enjoyment of driving as well as the enjoyment of travel by car and the enjoyment of life
in general with a car. We also believe that the SUBARU brand’s promise to customers is to provide enjoyment and
peace of mind even in the age of electrification. With this in mind, we continue to evolve our safety technologies.
The universal philosophy underpinning our car-making is to focus on people and pursue safety. This idea
can be traced back to our DNA and origins as an aircraft manufacturer. The most important aspect of aircraft
development is safety. The required safety performance and technical standards to avoid any possible emergency
are extremely high, and we took the approach of pursuing people-focused aircraft design to achieve this. This
philosophy of prioritizing safety above all else has been passed down from generation to generation in our
development of vehicles. SUBARU’s DNA is the consistent pursuit of high levels of safety, excellent driving
performance, and rational design in every era.
Constant Refinement of Safety Technologies
Ever since before the SUBARU 360 was released in 1958,
we have dedicated ourselves to developing vehicle bodies
for collision safety in order to effectively absorb shock
from collisions in all directions and protect the driver and
passengers with a cabin structure of robust strength. At
that time, safety was not yet considered an important value
of vehicles, and even the concept of Passive Safety was
not common. Yet, we voluntarily began frontal collision
tests in 1965. Even without crash test dummies, our engineers conducted their own research on the vehicle’s
body structure and the impact of collision on the human body, pursuing better Passive Safety through trial and
error, one step ahead of the time. Since then, based on the safety concept of protecting not only the driver but
also passengers and pedestrians, we have continued to develop proprietary Passive Safety technologies. In this
process, we have accumulated various types of Passive Safety data, including overturn and rear-end collisions, as
well as designed vehicle structures that prevent the engine from penetrating the cabin in a frontal collision and
have a space to absorb impact if a pedestrian were to come into contact with the hood.
Moreover, under our overall safety philosophy, we are continuously pursuing innovations in the basic design
of vehicles to provide a clear, useful, and comfortable space where the driver can concentrate on driving easily,
as well as basic performance in terms of driving, turning, and stopping. Performance in driving means more than
simply delivering enjoyment. It is an important factor in increasing safety. It enables safe hazard avoidance in the
event of an accident and stable, normal operation in various weather and road conditions.
In addition to these efforts, we have been developing driver assistance systems using stereo cameras and
radar for more than 30 years, culminating in EyeSight and other advanced safety technologies. EyeSight uses
recognition and control by stereo cameras to achieve its primary functions. The cameras constantly monitor
the road ahead and can measure distances just like a person’s eyes. It offers superior recognition capabilities,
identification of vehicles, pedestrians, and lane markings, while providing wide viewing angles, long detection
ranges, and precise brake lamp identification through color imaging.The software, which functions as the “brain”
of the system, takes this information and the state of the vehicle’s operation to determine the necessary controls,
resulting in the execution of these in a manner that fits the situation like the “hands and feet” of each vehicle unit.
The new-generation EyeSight uses newly developed stereo cameras with a much wider field of view and enhanced
software to enable more precise recognition of the traffic conditions and a wider range of responses in various
situations at intersections. Models equipped with a wide-angle single lens camera, electric brake booster, and four
front and rear radars provide 360-degree sensing to support collision avoidance in a wider variety of situations,
including in areas with poor visibility. Furthermore, the acceleration or deceleration function for following a vehicle
ahead and steering assist have been refined for smoother and more natural control. This has evolved EyeSight into
a driver assist system that can be used with even greater confidence.
Achievement of Zero Fatal Traffic Accidents in 2030
SUBARU is working to achieve zero fatal traffic accidents* in 2030. We will enhance the safety performance of our
cars from every perspective for our aim by making the five areas of Primary Safety, Active Safety, Preventive Safety,
Passive Safety, and Connected Safety even better.
SUBARU’s All-Around Safety
Basic design features for avoiding accidents
Increasing driving safety through basic design features such as
car shape and controls
● Visibility design ● Driving position ● Interfaces
The ultimate in driving performance for greater safety
Facilitating hazard avoidance by improving the performance
of basic car functions: driving, turning, and stopping
● Horizontally-opposed engine
● Symmetrical All-Wheel Drive
● Subaru Global Platform
An extra level of safety, just in case
Protecting both passengers and pedestrians
● Engine layout ● Subaru Global Platform
● Pedestrian protection airbag
Advanced technology that supports safe driving
Supporting safe driving by helping avoid collisions and
reduce damage
● EyeSight
To save even more lives
24-hour/365-day access to rapid emergency assistance
● Advanced Automatic Collision Notification (AACN) system
Primary
Safety
Active
Safety
Preventive
Safety
Passive
Safety
Connected
Safety
Safe situation
Hazardous
situation
Spread of
damage
Collision
Accident
Preemptive
accident
avoidance
Damage
reduction
during an
accident
Universal Philosophy
Human-oriented Car Making
Universal Philosophy
People-Focused Monozukuri
Accumulated Strengths and Business Model
* Zero fatal traffic accidents among occupants of SUBARU vehicles and people involved in collisions with SUBARU vehicles, including pedestrians and cyclists.
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To maintain our earnings power and achieve sustainable growth in a severely competitive environment, it is
of utmost importance that customers recognize SUBARU’s unique value. It is also vital to implement detailed
strategies for differentiation and adding value. By focusing on fields and markets where we can demonstrate
our strengths and by promoting selection and concentration in the allocation of limited management resources,
we have increased added value and strengthened our competitiveness, while at the same time refining the
SUBARU brand.
In the U.S. market, our most important market, retail sales exceeded the previous year’s results for 12 consecutive
years from 2008 to 2019, while sales volume grew rapidly by about 3.7 times over this same period. This is largely
due to our initiatives focused on products tailored to the needs of the U.S. market, which led to the establishment
of a strong sales foundation.
In 2024, our goal is to reach sales of 680,000 units (up 9.6% year on year), and over the medium to long term, we
will work to grow our market share to 5%.
Love as a Key of Communication
SUBARU’s unique AWD technology has established our reputation for cars that are capable enough to drive
on snow-covered roads in the snowbelt. In addition, the functionality of EyeSight and the high praise of
its Passive Safety performance by third-party organizations have helped SUBARU to gain a reputation for
its safety. This safety as well as handling and stability that is faithful to the driver’s intention, under all road
conditions from ordinary roads to unpaved roads and wet roads, and in a variety of weather conditions, have
resulted in widespread recognition and trust for SUBARU’s safe and enjoyable cars. The situations in which
customers experience this safety feature and the points at which they perceive the value of our cars vary,
but the fact that many of customers express their “love” for their SUBARU is something unique about the
SUBARU brand. Based on this recognition, we have implemented the Love Campaign, which is a marketing
campaign that asks customers about life with their SUBARU. It has created a story within each customer
who has chosen SUBARU not simply as a means of mobility, but also because they value the product and
its functional value based on their own values and beliefs. The campaign invites customers to evolve their
attachment to their SUBARU as the one and only expression of personality and passionately express this love
to others. As our products have improved, we have gained the support of many people who lead active lives,
i.e., going out on weekends and enjoying sports and outdoor activities. At the same time, the presence and
value of SUBARU have become more important to these customers as they tell their own story. These have led
to SUBARU’s robust brand power.
The SUBARU Group’s Strong Sales Network
We refer to the businesses who actually meet customers in-person and provide our products and services as
“retailers” instead of “dealers.” As representatives of the SUBARU team, they work with each customer in each
region according to their feelings and values. Since retailers are important partners to us, we have focused on
supporting their activities in all areas, from new car sales to after-sales service, and have grown together with
them. This has built a relationship of trust and deepened the bond with those who share SUBARU’s direction,
resulting in our current competitive advantage in the U.S. market. As of March 31, 2024, we have a total of 640
retailers, with plans to increase this number to approximately 650 in the future. We do not intend to simply
increase the number of retailers at random, but rather to grow together by first improving their profitability by
increasing same-store sales and then by implementing a cycle of further investment in the SUBARU business.
SUBARU’s Unique Activities Close to Customers and Local Communities
We believe that the rooting of each retailer, in addition to products, in the local community and the
relationships that each staff member builds with customers will foster trust, empathy, and love for the SUBARU
brand among customers and lead to SUBARU’s growth. Our vision is that everyone involved with SUBARU
will feel love and respect, and we are continuously promoting Love Promise, a support activity that is tailored
to each region to realize a better society together with our retailers. This initiative demonstrates the retailer’s
attitude and thoughts toward the community and promotes the understanding of each staff member’s
personality and values, fostering a stronger and deeper relationship of trust with our customers. Since actual
participation helps to motivate each staff member and to recruit and retain excellent human resources, more
than 630 retailers have now signed on, resulting in even larger activities that utilize local networks.
Love Promise has become a more meaningful activity and generated more significant impacts both
internally and externally. One significant result has been SUBARU’s high rankings in all industry brand
evaluations targeting general consumers. The relationship between SUBARU, retailers, and customers is one
of the most important elements in fostering a different presence and SUBARU’s uniqueness that sets us apart
from other brands.
We consider the U.S. as our most important market and
concentrate on other developed countries with mature
motorization.
Development and production of minicars ended in
2012. We are leveraging our technological strengths
to enhance size and design, concentrating on the
SUV segment, which is convenient for daily life as well
as active life and has a high affinity with customers,
especially in the U.S. market.
Market Focus
Development Focus
Product Focus
SUVs:
770 thousand units
83%
Note: Retail sales for FYE March 2024
U.S.:
695 thousand units
71%
Note: Consolidated sales for FYE March 2024
Business Focus Areas
FYE March 2018
Discontinued
FYE March 2013
Transferred
Our priority is not simply
expanding our business.
Instead, we concentrate our
business resources by narrowing
down our focus to automobiles
and aerospace, where we can
best utilize the technologies and
know-how we have built up over
the years.
FYE March 2004
Transferred
Industrial Products Business
Sanitation Truck and Wind Power
Business
Railcar and Bus
Business
Automotive Business Unit
Aerospace Business Unit
Business Model
Most Important Market
Strengthening Competitiveness through Selection and Concentration of
Management Resources
Initiatives in the U.S. Market
1
2
3
Competitiveness
Collaboration
We focus on
“Enjoyment and Peace of Mind.”
We effectively utilize partnerships to
jointly develop vehicles instead of
developing everything in-house.
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At SUBARU, we hope to enrich the lives and minds of all people connected to our Group, with a vision of becoming a company “Delivering Happiness to All.”
With our DNA as an aircraft manufacturer and based on our human-oriented approach to monozukuri, we provide product value that embodies the SUBARU Difference,
and by continuing to meet the various expectations of our customers who share these values, we will enhance in order to achieve this, we are encouraging the growth
of the individual and harnessing and aggregating the power of all employees, including innovation leaders and those who will support them to achieve growth of the organization.
In addition, we will aim to achieve both the sustainable growth of the SUBARU Group and the realization of an enjoyable and sustainable society.
Achieving an Enjoyable
and Sustainable Society
Sustainable Growth of
the SUBARU Group
Cultivating human
resources
Work style changes
Advancement of
innovation in the
auto industry
Corporate Statement We aim to be a compelling company with a strong market presence built upon our customer-first principle.
Enhancing relationships
with customers
New Management
Policy
People-Focused Mobility Culture
Resonance and Coexistence
Peace of Mind
Diversity, Equity, & Inclusion (DE&I)
Environment
Compliance
Selection and concentration
Differentiation
+
+ Added value
The SUBARU Group’s Unique Business Model
Climate
change
Resource
recycling
Traffic
accidents
Respect for
human rights
Social Issues
Delivering Happiness to All
Enriching People’s Minds and Lives
Six Priority Areas for Sustainability
Key Initiatives
Empowerment
Engagement
Corporate Culture Reforms
Quality Enhancement
Monozukuri
Innovation
Value Creation
Development with a focus
on individuals
—Cultivate self-motivated,
self-directed individuals—
Organizational growth
—Continue developing
supportive culture—
Innovation Leaders
Value Creation Process
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We believe that the key to overcoming this once-in-a-century period of transformation and sustainably increasing
our corporate value will be through our relationships with customers and communities that are unique to
SUBARU. Furthermore, we believe that these relationships must be built up through the united efforts of all
Group employees involved in all areas, from product planning to manufacturing, sales, and service. The common
thread in the two key initiatives here, enhancing relationships with customers and cultivating human resources,
is people, and the connections between them. With technological innovation and changes in the social and
business environment, customers’ expectations of automakers and the values they seek in cars and services
are also changing. However, we will continue to place importance on people and connections as a timelessly
essential element, as we strive to achieve an enjoyable and sustainable society and the sustainable growth of the
SUBARU Group.
Because of our relatively smaller scale in the automotive industry, each employee is inevitably responsible for a
wider range of areas than at our larger peers. However, these employees must also possess expertise to enhance
our competitiveness. Under these circumstances, we believe that the human resources that have helped us to
build relationships with our customers by creating SUBARU’s uniqueness through a variety of ideas will remain
our most important source of competitiveness.
Many of the people who work in the SUBARU Group are themselves SUBARU enthusiasts and share a strong
desire to bring “Enjoyment and Peace of Mind” to our customers and to make as many people as possible come
to love SUBARU. In that sense, we share a great deal of qualities with each other as a group. This characteristic
has undoubtedly been our strength, as it has enabled us to march forward with unity and haste toward our shared
goals. On the other hand, we believe that this can at times present a weakness or a challenge in overcoming this
once-in-a-century period of transformation in the automotive industry.
In this environment, where there is total uncertainty about the market’s future and a need for adaptation
against disruptive and non-linear changes at an unprecedented pace, it is essential for us to cultivate human
resources who can take on new challenges with diverse perspectives and free thinking, who can respond quickly
and flexibly to any situation, and who can create new value by rapidly implementing innovative ideas that are
unique to SUBARU.
As a member of the management team, I would like to drive the medium- to long-term enhancement of the
Group’s corporate value by encouraging each employee to transform their mindsets and behavior, providing
opportunities for capability and career development that maximize each individual’s talents, and linking
individual growth to the growth of the organization.
Key Initiatives: Enhancing Relationships with Customers and Cultivating Human Resources
Cultivating Human Resources, the Source of Our Competitiveness
customers have expressed the word “love,” a concept that is key to our communications in the U.S., and I
believe it is a word that expresses the essence of the relationship with our customers.
One moment I saw particularly struck me as being especially indicative of SUBARU; at an auto show in the
U.S., a father smiled as he looked at one of our engine displays and explained it to his elementary school-
aged son. There are other examples we have brought up that are often encountered by our employees, and I
myself have had similar experiences many times, meeting people who speak enthusiastically about SUBARU in
various situations, places, and occasions. In Japan you might see SUBARU drivers park next to each other at a
supermarket, give way at intersections, make respectful eye contact when passing each other, or travel together
on the highway. Not only in Japan but also in the U.S. I have seen and experienced this kind of courtesy while
driving, as well as observed posts on social media. This emergent behavior comes from the great appreciation
customers have for our products, mutual trust and respect based on the impression that SUBARU owners will take
good care of their cars, and the fostering of a sense of camaraderie based on the joy of finding other SUBARU
enthusiasts who love the same kind of cars, for example. Plus, the feelings about SUBARU expressed in language
over social media posts build resonance and expand the circle of active SUBARU supporters.
Since our founding, we have been refining our products by staying close to customers and listening to their
feedback based on our human-oriented approach to monozukuri. We have been fortunate to have earned praise
and support from many customers for our products. Despite a transition to electric products, this approach
will not change, and we will continue our efforts to create products that meet our customers’ expectations. In
addition, we would like to create a community that is only possible because of who we are as SUBARU. In the
U.S., we have been advancing community engagement initiatives for many years together with our retailers and
customers who have a desire to help those in need and do something good for society and the environment. We
will continue to take the initiative in transforming this desire into actions, thereby expanding our circle of people
who resonate with us among customers and all other kinds of stakeholders.
We will deepen our relationships
with customers and
enhanceour corporate value
as “SUBARU One Team”
Representative Director, Executive Vice President
Fumiaki Hayata
In our business so far, we have formed deep relationships between SUBARU and its retailers and customers that
makes us different from other brands. Though it is very difficult to put these relationships into words, many of our
SUBARU’s Unique Relationships with Customers
Value Creation Process
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Enhancing Relationships with Customers
SUBARU’s strength lies in the deep connections it
forges with customers. In addition to each customer’s
attachment to their SUBARU vehicles, the affinity
created through the connection between the
customers and retailers, as well as the connections
among customers and with the local community, all
based on the product and SUBARU, leads to trust
and fosters deep relationships with customers that
stand apart from our peers.
We have defined our value statement for
customers as “Enjoyment and Peace of Mind.”
“Peace of Mind” is established only when there is a sense of trust in the brand that customers feel from the quality
and their experience at the retailer, as well as how the company resolves social issues and its contribution to the
revitalization of the local economy, in addition to the safety of our vehicles. We believe that “Peace of Mind” is a
prerequisite of “Enjoyment”—not only the enjoyment of owning and driving a SUBARU but also the enjoyment of
traveling by car, the enjoyment of life with a car in general, and the enjoyment of connecting with the SUBARU brand in
day-to-day life and the enjoyment of sharing this with friends. With this value statement in mind, all Group companies
and employees engage in a number of initiatives in anticipation of various positions and situations while regularly
asking themselves, “Do our business activities resonate with customers and do customers feel affinity?” and “What can
we do for our customers, shareholders, business partners, and local communities?”
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Over the years, we have fostered relationships with our customers focused on our products. SUBARU, which has its
roots in the aircraft business, believes that the most important basic performance of a car is safety. In the development
of aircraft, “safety” was the top priority, and together with pilots as the user, we carefully created aircraft that performed
according to pilot feedback and expectations. Car-making that considers the driver, meets their needs, and appeals to
their emotions is a philosophy passed down from SUBARU’s predecessor.
SUBARU 360, which was released in 1958, was the first
mass-produced minicar to accommodate four adults, and
was the starting point of the family car. It provided the
“enjoyment” of going out with the family, and was more
than just a means of transport. In Japan, it was a time when
automobiles were still an object of adoration and out of
reach of many. Yet, SUBARU pioneered the motorization
of Japan from starting from zero, conceiving the ideal
packaging, reducing weight to provide ride comfort and
performance, and minimizing costs, leveraging technologies
such as a frameless monocoque structure that harnesses
aircraft technology and reinforced plastic materials.
As exemplified by the Leone, the first mass-produced
AWD passenger car in Japan, the Legacy, which led the station wagon boom, the Outback and the Forester, which
created a new crossover SUV category, and the EyeSight driver assistance system, SUBARU has continuously created
unique new value based on innovative, free thinking, combined with the basic performance of “driving, stopping, and
turning,” unique proprietary technologies, mainly in safety technology and AWD, and the ability to meet customer
expectations.
The Starting Point of Our Relationships with Customers
There are many situations where our employees come into contact with the voice of customers. Why do customers have
such a passion for SUBARU? It is the job of each and every employee of the Group to continuously pursue the answer.
As shown below, the customer experience outside of the retailer gives each employee confidence and serves as the
driving force behind our work, including car manufacturing.
The Voice of Customers as Driving Force
In the U.S., we and its participating retailers work together to make the world a better place all year-round with our
motto “Do the right things.” Customers who share our values and actively support these activities will not be content
with ensuring their own happiness. Instead, they are deeply concerned about society and global resources, and they
are making the effort to act in an altruistic way, including helping those in need, and want to improve society and
the environment. In many cases, our customers become our teachers through the various activities we implement to
improve society. These ongoing initiatives allow us to build stronger and deeper relationships with them.
SUBARU’s “Love Promise” Initiative
• People who I meet for the first time start talking about SUBARU and their memories with SUBARU.
• When research companies interview SUBARU customers, many of them speak with a passion. They often receive
feedback, such as the survey response rate is high.
• When they meet a SUBARU employee at the immigration checkpoint, many examiners will take longer than normal,
asking questions about SUBARU vehicles, such as “I have a friend who drives the WRX. It’s a great car!” or “When will
the new model come out?
Some Situations SUBARU Employees Have Come Across
When meeting someone for the first time
From a research company
At the immigration checkpoint
It’s always fun to talk with
SUBARU customers.
Their response rate is really high.
Do you work at SUBARU?
My friend loves the WRX.
My father is on his third
SUBARU.
While the values that customers hold in cars and their preferences have grown more complex with the changing times,
SUBARU has always been close to its customers, understanding their driving needs and expectations in the real
world, and continuing to refine its proprietary technologies and products toward these ends. By repeating the cycle of
enhancing the value of products and their functions, such as “safety,” “functionality,” and “capability,” we have gained
the affinity and trust of our customers.
The long-term result of this cycle has made SUBARU an important part of our customers’ lives, and they often tell us
about their lifestyles, experiences, and affinity using words that describe their SUBARU vehicle as a part of their lives.
For example, not just safety and peace of mind but also in the feeling of caring for important family and friends beyond
that, the fact that their SUBARU vehicle is more than just durable and long-lasting, it is always there with them as well as
their family and friends creating important memories in life and leisure, translates functional value into emotional value.
Survey results have shown that many customers chose SUBARU by word of mouth from family or friends. With the rise
of the internet and social media, the affinity for the SUBARU brand and its products is now generated even more from
the posts of each customer who praises their SUBARU vehicle not just as a means of transport but also for the product
and the functional value it brings. This results in SUBARU occupying a cherished presence in the hearts of its customers.
SUBARU’s Value Among Customers
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Capital Strategy for Value Creation
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・ Subaru Reviews, Safety Ratings, and Awards | Learn More
https://www.subaru.com/vehicles/accolades.html
Our goal of being more than a Car Company®: Love Promise® Initiatives
Launch of Programs with Love as the Keyword
In the U.S., a key SUBARU Group market, we have been conducting our Love Campaign since 2008. Every day, SOA
receives messages from customers saying things like, “I love my SUBARU.” What really stands out is that so many
people use the word “love” to express their feelings about their SUBARU. Launched with love as the keyword, the
Love Campaign involves a variety of initiatives that are closely attuned to customer feelings and values. That approach
is especially represented during the year-end holiday season by the Share the Love Event® campaign. Large discounts
are the norm during the season, but the Share the Love Event® gives customers who buy a SUBARU vehicle during this
period the chance to have SUBARU donate on their behalf to a charity of their choice. This program is closely attuned
to the sensibilities of customers who are committed to community engagement, and has been running for the 16 years
from 2008.
Amount of donations collected with retailers over the 16-year period from 2008 to 2023
More than U.S.$288 million donated to around 2,300 communities
▶ U.S. Accolades for the SUBARU Brand
Our programs, including Love Promise® initiatives with retailers and customers,
rank highly in U.S. consumer brand evaluations for all industries and in U.S.
customer satisfaction surveys. This has helped to enhance the SUBARU brand.
▶ Love Promise® Initiatives in Five Areas
■ Subaru Loves the Earth®
https://ourimpact.subaru.com/our-community/subaru-loves-the-earth/
■ Subaru Loves to Care®
https://ourimpact.subaru.com/our-community/subaru-loves-to-care/
■ Subaru Loves to Help®
https://ourimpact.subaru.com/our-community/subaru-loves-to-help/
■ Subaru Loves Learning®
https://ourimpact.subaru.com/our-community/subaru-loves-learning/
■ Subaru Loves Pets®
https://ourimpact.subaru.com/our-community/subaru-loves-pets/
Evolution from Love Campaign to Love Promise–An Initiative That Makes Us More Than a Car Company
The Love Campaign began as a sales promotion initiative, and over the past 15 years has grown into a more significant
activity that makes use of community networks built through collaboration with more than 630 retailers across the U.S.
SOA and retailers are participating in the Love Promise Community Commitment based on a core belief in helping
those in need through charitable efforts, and the concept that everyone connected with SUBARU should feel loved and
respected. Focusing on initiatives in five areas of interest, we are making the world a better place through activities for
the communities and regions that each retailer calls home. Specifically, in addition to the four organizations*1 that SOA
partners with, retailers independently support community and regional organizations.
Love will guide our aspirations to transcend what it means to be an automaker with programs to link customers,
SUBARU vehicles, and life and lifestyles.
*1 SOA has partnerships with these four national charity partner beneficiaries: ASPCA® (The American Society for the Prevention of Cruelty to Animals®), Make-A-Wish, Meals on
Wheels, and the National Park Foundation.
The Subaru Love Promise® Retailer of the Year Awards are presented annually by SOA to retailers across the U.S.
that are making a positive impact on their customers and communities.
In 2023, Subaru of Las Vegas, a retailer in the city of Las Vegas in Nevada,
was named Retailer of the Year, which is the most prestigious of the awards.
https://www.subaruoflasvegas.com/2023-love-promise-retailer-of-the-year/
2023 Subaru Love Promise Retailer of The Year|FINDLAY SUBARU OF LAS VEGAS
Initiatives by Subaru of Las Vegas, recipient of the 2023 Subaru Love Promise® Retailer
of the Year Award
The Subaru Love Promise® Retailer of the Year Awards
Forbes*2 America’s Best Brands For Social Impact 2024
SUBARU was ranked first in the
automotive category and second
among the top 300 brands for the
second consecutive year.
Axios Harris Poll 100
Reputation Rankings
SUBARU was ranked in the top 20 of the
100 most reputable companies in the U.S.
(based on consumer research) for the third
year in a row.
Disclaimer: © 2024 Forbes Media LLC.
All rights reserved. Used under license.
Subaru Loves to Care®
Support for people
battling illness
Subaru Loves to Help®
Support for those in need
of housing and food
Subaru Loves the Earth®
Activities to protect
the Earth
Subaru Loves Learning®
Support for
education
Subaru Loves Pets®
Animal welfare
At Subaru, making cars has always been about being close to our customers’ lives SUBARU cars have created memories
for their owners, and our customers feel “love” for their cars and for SUBARU. In the U.S., “love” has evolved into the
Subaru Love Promise, the philosophy and initiatives to which Subaru and our retailers are deeply committed. Products
at its core, the Subaru Love Promise creates a strong bond between SUBARU, its customers, its retailers and its
communities. We believe this is a source of our value creation for society and the future, and we intend to protect and
expand it.
We believe this is a source of our
value creation for society and the future,
and by protecting and expanding it, we
will work to achieve an enjoyable and
sustainable society.
Toward Achieving an Enjoyable and Sustainable Society
Subaru Love Promise
Subaru Love Promise
Strong people-to-people ties between
SUBARU, customers, retailers, and communities.
Customers
Products
Retailers
SUBARU
Products
Products
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*2 A leading global economic magazine based in the U.S.
At Findlay Auto Group’s SUBARU retailer in Las Vegas, General
Manager Burton Hughes has created an open and welcoming
atmosphere for the past 18 years. Everyone who visits the retailer
is treated like a family member and made to feel at home. The
sense of family extends not only to staff and customers but also
to the many local charities and community organizations the
retailer supports.
Findlay Auto Group works with more than 50 NPOs and has
donated more than U.S.$1 million to local charities since 2021.
Employees also actively volunteer to support their communities
and those in need. Since 2019, Findlay Auto Group has partnered with Make-A-Wish® Southern Nevada,
which has donated more than U.S.$200,000 to help fulfill more than 20 wishes for children with chronic or
life-threatening illnesses. The company has also donated more than U.S.$64,000 to Michael’s Angel Paws,
an organization dedicated to training service and therapy support dogs for people facing physical or mental
challenges. In addition, five Subaru of Las Vegas employees volunteered to form their own therapy dog team
after a total of 500 hours of curriculum and apprenticeship with their pets. The five therapy dogs visit hospitals,
veterans homes, and nursing homes throughout the community, wagging their tails and making residents smile.
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New Management Policy
As the times have changed, they have also created a range
of areas that the automotive industry has had to handle,
including changes in customer preferences, the increasing
complexity of cars, and stricter regulations in various
countries. In addition, we have entered what is called a
once-in-a-century period of profound transformation,
and are facing a situation in which we must fight and
outperform not only competitors within our own industry
but also competitors with completely new values from
other industries. Last year, growth in the rapidly growing
BEVs market in the U.S. began to cool off, while the
popularity of HEVs is rapidly increasing, part of a business
environment for SUBARU that is changing in an even more
non-linear way and at unprecedented speed.
Flexibility in Product Development
We have explored various options for the development
of BEVs, including in-house development and alliance
cooperation, but for the four BEV SUVs planned for
our lineup by the end of 2026, we are developing them
jointly with Toyota Motor Corporation, (TMC), leveraging
the knowledge and expertise of both companies. In
this BEV early transition stage, we believe that HEVs
will be of extreme importance, and will install our
next-generation hybrid with a horizontally-opposed
engine based on the TOYOTA Hybrid System, to our
mainstay Forester and Crosstrek models. Strengthening
HEVs lineup will ensure product flexibility and expand
customer choices.
At a time when it is difficult to predict how the
immediate future will unfold, SUBARU is paying close
attention to changes in regulations in each country and
changes in customer preferences. While doing this,
we are taking various actions based on the recognition
that it is extremely important to ensure flexibility and
scalability, using this concept to adapt to such changes
flexibly and to scale at once when the direction of the
shift becomes clear.
SUBARU aims to reduce its well-to-wheel CO2 emissions by 90% or more from 2010 levels by 2050 in working to
bring about a decarbonized society. To this end, we will apply electrification technology to all SUBARU vehicles sold
worldwide by the early 2030s.
On August 2, 2023, SUBARU announced its New Management Policy. Our milestone for 2030 had previously been to
shift to EVs comprising 40% or more of all vehicles sold worldwide, with BEVs and HEVs making up this 40%. In the New
Management Policy, we have made a major revision to the target of global vehicle sales of 1.2 million-plus units, greatly
adjusting the targeted 50% sales of BEV within this figure, demonstrating a firm resolve to achieve goals toward 2028
with an eye on 2030.
BEVs
BEVs
Carbon
Carbon
neutrality
neutrality
Growth of
Growth of
emerging
emerging
manufacturers
manufacturers
Once-in-a-century
transformation
Non-Linear Transformation
Unprecedented Speed
New Management Policy | SUBARU CORPORATION
https://www.subaru.co.jp/en/outline/about/policy/index.html
Updated New Management Policy (Announced May 13, 2024) | SUBARU CORPORATION
https://www.subaru.co.jp/en/outline/about/policy/update/
This period of major transformation in the industry has led to uncertain futures, and the approaches and actions toward
carbon neutrality, the speed of electrification, and customer preferences vary greatly depending on the market and
region. In addition, as a means of achieving carbon neutrality, companies in the industry are pursuing development
to unlock various kinds of potential. We have chosen the electrification of products as one of our means, and will
explore various initiatives aimed at achieving our vision for 2030. These initiatives will be divided into three phases
based on market forecasts in the U.S., our most important market, andwill respond to the situation with flexibility and
scalability while keeping a close eye on changes in the environment.
Advancing initiatives based on the principle of
“Flexibility” and “Expandability”
*Monozukuri: Manufacturing
SUBARU’s Business Environment
CO2 Reduction Roadmap
Toward 2030 Milestones
Phase 1 Flexibility in the BEV Early Transition Stage
Flexibility in Production System
Through mutual production and supply of BEV models jointly developed alongside Toyota Motor Corporation, we
will ensure flexibility in our production areas, and mitigate risks together in these times when it is difficult to foresee
the future. In addition to the Solterra that has already been launched in the market, BEVs produced at Toyota Motor
Corporation’s U.S. plant will also be supplied to SUBARU. Furthermore, around 2025, BEVs produced at the Yajima Plant
within the Gunma Plant will be supplied to Toyota Motor Corporation. SUBARU plans to practice mixed production
that includes ICE products, through which we will adjust our produced models flexibly in response to demand trends,
allowing us to maintain operations.
In addition, in fall 2024 the Kitamoto Plant, which was previously the production and sales base for the Industrial Products
Business, will be renovated and the production of transaxles, which will be a core component of the next-generation HEV
power unit, will begin there. The next-generation HEV power units will initially be installed in vehicles manufactured at our
plants in Japan, but are to eventually be installed in vehicles manufactured at SIA in the U.S. as well. This approach is aimed
at maximally utilizing production capacity in Japan and the U.S. by ensuring a production system that can flexibly respond to
demand fluctuations and is in consideration of plans to supply BEVs produced at the Yajima Plant to Toyota Motor Corporation.
By the 1st half
of the 2030s
Apply electrification technologies*1 to all SUBARU vehicles*2 sold worldwide.
By 2050 ▶Reduce average well-to-wheel CO2 emissions from new vehicles sold
worldwide by at least 90% compared to 2010 levels.
*1 Refers to the technology
used to foster the use of
electricity for EVs, HEVs,
and others.
*2 Excluding models supplied
by OEMs.
In 2030▶Aim for 50% of global sales to be BEVs
4 SUVs to be in BEV lineup by the end of 2026
(Joint development)
• BEV SUV manufactured at Subaru's Yajima Plant will also be
supplied to Toyota Motor Corporation(TMC)
• BEV SUV manufactured at TMC's U.S. Plant will also be
supplied to Subaru
Images are for illustration purposes only.
SUV
Manufactured
at TMC's U.S. plant
SUV
Manufactured
at Subaru's
Yajima Plant
SOLTERRA
開 発
Production
Monozukuri* Innovation
Value Creation
Development
Product
• BEV
Development
and production
• HEV
Development
and production
• Production
Plants
Our Approach of Flexibility and Scalability
BEV early transition stage
Transition stage
Phase 1
Phase 2
Phase 3
Initiatives to enhance SUBARU’s competitiveness while
adapting flexibly to change
Generating results in key initiatives
2025
2026
2027
2028
▶
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Even in an era where BEVs are the mainstream, SUBARU’s products and the feelings we want to convey to our customers
will never change. Many of our customers and shareholders have asked us how we can create the SUBARU Difference
with BEVs that lack a horizontally-opposed engine, one of our core technologies. Our response is that we will continue
to pursue the concept of human-oriented car making to create vehicles that are closely attuned to the customer.
We believe that it is precisely because of BEVs that we will be able to expand the possibilities of our accumulated
technology and expertise, and evolve the value of “Enjoyment and Peace of Mind” that we want to deliver to our
customers. Accordingly, we will accelerate our efforts to realize the world-leading “Monozukuri Innovation” and “Value
Creation” as our key initiatives to meet customers’ expectations and enhance our corporate competitiveness in the
BEV era. The reason why we have chosen these two key initiatives is that the BEV business in the future will require
a completely different approach in the production and development process and product planning from that of
conventional ICE products, and that the business will go beyond purely vehicular businesses to incorporate peripheral
businesses as well, from procurement to after-sales service. Against this backdrop, in the SUBARU New Management
Policy announced in August 2023, we expressed our resolve to bring the results of these key initiatives to fruition by
steering SUBARU toward BEVs and concentrating resources in this area, starting with our own BEVs targeted for 2028.
CMzO (Chief Monozukuri Officer)
CBBO (Chief Battery Business Officer)
CDCO (Chief Digital Car Officer)
Building Systems
In order to achieve the world-leading “Monozukuri Innovation” and “Value Creation” and get the BEV business on
track, the key is to accelerate the speed of management decision making, which is not an easy task amid uncertainty
over the future. Therefore, we have positioned areas that require a different approach from conventional ICE vehicles
as core priority themes, and have started a system with five Chief Officers (CXOs) to whom great authority has been
delegated. These CXOs are engaged in cross-departmental action to break down departmental barriers, restructure
the organization, and accelerate our “Monozukuri Innovation” and “Value Creation.”
CXO (Chief X Officer)
Mission
CMzO: Chief Monozukuri Officer
Lead efforts to halve the development process and lead time, halve the configuration and
number of parts, and halve the production process and lead time, and drive initiatives to achieve
world-leading “Monozukuri innovation,” as well as to visualize information flow and connect
customers and SUBARU in the shortest possible time
CBBO: Chief Battery Business Officer
Lead the overall advancement of the battery business across the entire value chain, including
ensuring stable procurement, competitiveness, and business viability
CDCO: Chief Digital Car Officer
Drive initiatives to achieve world-leading “Value Creation” through the digitalization of
automobiles and improvement of vehicle value through software
CCBO: Chief Connected Business Officer
Drive initiatives to achieve world-leading “Value Creation,” primarily in the “out-car” domain
covering experiences after delivery of a vehicle to the customer
CCIO: Chief Cost Innovation Officer
Unify all departments and lead and oversee Company-wide efforts to achieve cost
competitiveness
Phase 2 Determination for 2028
CXO Messages
New Management Policy
2024
2025
2026
The mission of the CMzO is to lead efforts to halve the development process and lead time, halve the configuration and
number of parts, and halve the production process and lead time, driving initiatives to achieve world-leading “Monozukuri
Innovation” To carry out this mission, we believe that we need to visualize the flow of goods and information from development
to after-sales, and reduce our target amounts by half, in order to connect customers and SUBARU in the shortest possible
time. Specifically, this will come in the form of new BEVs produced at a new plant, pursuing and realizing a completely new and
streamlined production process that optimizes the flow of goods and information, with a focus on BEV-specific battery and
software. To achieve this, we aim to create a plant that is always aiming to practice monozukuri at the cutting edge and in a
continuously evolving way, with an emphasis on flexibility and scalability for the future.
The CBBO’s mission is to realize a battery value chain that supports competitive EVs, through which we will contribute to our
sustainable growth and increase our corporate value. The scope of the CBBO’s activities is extremely broad, covering the
development, procurement, production, sales, and after-sales service of drive batteries for EVs. In particular, we recognize that
securing highly competitive batteries for BEVs, which we are currently developing in collaboration with Panasonic Energy Co.,
Ltd. is the most important issue for the time being and will determine our future. We are always looking to solve problems from
the perspective of total optimization and to make speedy and sure progress toward the realization of our mission, as we are
closely involved with many stakeholders, including not only related internal departments but also business partners and local
communities.
The CDCO, as a core promoter for digital cars, is responsible for the mission of improving the value of cars by utilizing
software. I will also be working as the Senior General Manager of the Engineering Division, and will be directly involved in the
development process, connecting each department and ensuring that all activities are carried out smoothly and in harmony.
When EyeSight version 2 went into mass production in 2010, I felt that a turning point had been reached in the field of electronic
control technology. Now, more than a decade later, the age of digital cars has arrived, and the latest digital technology is
beginning to transform the value of cars. In today’s era, it is difficult to predict what will happen in the future, but I am confident
that we can define our own value by boldly taking on challenges, learning from our mistakes, and persevering. We will band
together as a unified team to pioneer this new era.
Tatsuro Kobayashi
Managing Executive Officer
Eiji Shibata
Executive Officer
Senior General Manager of Engineering Division
Ikuo Watanabe
Managing Executive Officer
Senior General Manager of Engineering Division and
Monozukuri Division
CCBO (Chief Connected Business Officer)
The aim of connected business is to provide value to customers after the sale, in other words, to contribute to the creation
of the world-leading value, based on cutting-edge technology centered around software. SUBARU has grown by earning the
trust of customers around the world. Today, in order to survive in this era of transformation, we are promoting “Monozukuri
Innovation” aimed at achieving cutting-edge competitiveness. Meanwhile, “Value Creation” requires a different mindset,
approach, and process from the past. We strongly recognize the importance of understanding our customers’ emotions and
actions after a sale, as well as understanding and working closely with them on various activities in the field after a sale. The
CCBO’s mission is to indicate the direction and goals to be followed, strengthen cooperation between the various departments
within the Group, and achieve “Value Creation.”
Kazuhiro Abe
Managing Executive Officer
CCIO (Chief Cost Innovation Officer)
The role of the CCIO in this period of transformation is to achieve “Monozukuri Innovation,” significantly improve productivity,
and achieve industry-leading cost and competitiveness. Monozukuri is made up of many different departments and processes,
including planning, development, procurement, manufacturing, quality, sales and after-sales service, and recycling. In addition,
cost includes not only the cost of materials and parts but also expenses from back-office departments. This means I would like
to work on improving productivity throughout the entire value chain. In order to increase competitiveness, it is necessary to
not only streamline processes, but also to allocate resources based on identification of value for customers. Therefore, we will
promote “Monozukuri Innovation” by determining costs and investments that match value offered.
Kosuke Kawai
Executive Officer, General Manager of Cost Innovation Promotion Dept.,
Senior General Manager of Corporate Planning Division, Engineering
Division, Product Business Division, and Purchasing Division
Next-generation HEV transaxle
Next-gen. HEV
Next-gen. HEV
Next-gen. HEV
Production launch: Fall 2024
Production launch: Fall 2024
Starting BEV production
Starting BEV production
(ICE/BEV mixed assembly line)
(ICE/BEV mixed assembly line)
ICE vehicles
ICE vehicles
ICE vehicles
HEV
Kitamoto
Plant
SIA
Main
Plant
Yajima
Plant
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
As part of the system for accelerating “Monozukuri Innovation” and “Value Creation,” we established the Innovation
Hub as a new technology development base within the Gunma Plant in January 2024. We believe that being “One
SUBARU,” where the entire supply chain is integrated, including product development to production and the supply
chain, something that can only be achieved through nimbleness granted by our scale, will lead to the realization of
efficient and high-density development and product evolution, including cutting the development process and lead
time in half, the number of configurations and parts in half, and the production process and lead time in half. At this
Innovation Hub, we hold discussions not only with organizations within the SUBARU Group but also with a wide range
of stakeholders, including partner companies and other business partners, that cut across internal organizational
boundaries. This is an effort to create an environment where we can share the latest technologies, information, and
ideas, and where discussions can be founded in essential truths. As activities to realize “Monozukuri Innovation” and
“Value Creation” steadily progress, this environment is providing a boost to our employees and changing their mindsets.
An important factor in creating value in the era where BEVs are mainstream is to further enhance “Enjoyment and
Peace of Mind,“ the unwavering value that SUBARU offers to customers. We believe that one of the reasons why so
many customers choose SUBARU products from among the many brands available is because of the peace of mind that
comes from knowing that the cars are safe, and one of the core technologies that has been developed over many years
and is the basis of this safety is AWD technology. BEV technology has the potential of more precise control with AWD
capability, something we believe will be able to further enhance our enhance and evolve “Enjoyment and Peace of
Mind.”
We will also continue to pursue new benefits for our customers, such as a seamless and stress-free user experience
by utilizing various new technologies and evolving our products and functions to better suit our customers’ lifestyles.
Many SUBARU customers keep a single SUBARU vehicle for a long time, and based on the idea of creating new value
through “Retaining Value” initiatives for maintaining the value of vehicles during the period of their ownership and
encouraging long relationships with SUBARU cars, SUBARU will continue to meet customer expectations even in the
age of the BEV.
Until now, SUBARU has enjoyed support from many of its customers for its products and features, and with the
spread of the internet and social media, this support has grown even stronger. We see many social media posts
showing SUBARU cars with customers, their families, friends, and pets. This shows us that our customers recognize
our vehicles as more than just a means of transportation–they are an integral part of our customers’ lifestyles and
aspirations. Many of our customers tell us that they feel attached to our vehicles, and they feel that SUBARU is
appealing because it is different to its competitors. This “difference” is truly an asset to the SUBARU brand. SUBARU
will continue to be closely attuned to its customers, and in addition to evolving the value it has built up to date, we
believe that by creating new value in line with the changing times and customer preferences, we will be able to provide
unfading emotional value that comes from spending time with SUBARU vehicles.
Past
Present
Going forward
Group of craftsmen with a
flexible, nimble approach
Organization segmented by function
Becoming “One SUBARU”
Development
Supply
chain
Higher density
Monozukuri*
only achievable with the
size of SUBARU.
Development
Supply
chain
Development
Supply
chain
Production
Production
Production
Production
Production
Production
Pursue the SUBARU-Unique Initiatives of “Retaining Value” and “Continuing to Deliver New-Car Feel”
SUBARU will become even closer to our customers’ lives.
The value SUBARU delivers through technology
The unfading emotional value that comes from spending time
with SUBARU vehicles
● “Retain value” “Continue to deliver new-car feel”
Safety
Adventure
Versatility
Longevity
● Seamless & stress-free
● Enjoyment and Peace of Mind
・ SUBARU-unique OTA
・ Value proposition in joint efforts with retailers
From “Safe” to
“Peace of mind”
From “Desire to go further” to
“Excited” “Desire for self-challenge”
From “Practical” to
“Capable of anything”
From “Reliable” “Long-lasting” to
“Always up-to-date” “Memories”
・ On board / off board user experience
・ No wait time
・ SUBARU strengths enhanced with
electrification technology
SUBARU’s Value Creation
Collaboration with Partner Companies
On March 12, 2024, SUBARU announced that it would be switching from ICEs to electric components, and that it would
be collaborating with AISIN CORPORATION to jointly develop and share production of the eAxle, which is both symbolic
and the heart of the driving experience. In addition, given that the business environment of our business partners
who manufacture and process ICE vehicle parts will change significantly due to the coming era of the EV, we will work
with these business partners to explore optimal parts procurement sources and production schemes in the interest of
maintaining and improving our existing supply chain and ensuring stable procurement.
On March 19, 2024, we concluded a basic cooperative agreement with Panasonic Energy Co., Ltd., with the aim of
addressing demand for batteries, which are essential power sources for EVs. Subsequently, on September 6 the two
companies announced plans to invest in the production of cylindrical automotive lithium-ion batteries, targeting annual
production capacity of 20 GWh by the end of 2030. We plan to build a new lithium-ion battery plant with a production
capacity of 16 GWh per year* in Oizumi Town, Gunma Prefecture, and plan to install batteries produced at the new plant in
SUBARU-manufactured BEVs starting in 2028. An investment of around 4 GWh per year is also planned to provide us with
batteries manufactured at the Panasonic Energy Suminoe Factory for our BEV production starting in FYE March 2028.
Furthermore, on April 19, we announced a collaboration with AMD to design circuits for a system-on-chip (SoC) that
integrates stereo camera recognition processing with AI inference, enabling the generation of optimal decisions. This
collaboration is aimed at further evolving SUBARU’s unique EyeSight driver assistance system that controls all of the basic
functions of a car as well as the most key functions of driving, turning, and stopping.
SUBARU is steadily assembling the pieces that will form the core technology for its EVs. Through collaboration
with various companies, we will realize high-value-added products and technologies that are unique to SUBARU, and
contribute to the further development of an electrified society. We will also contribute to resolving social issues, such as
achieving our goal of zero fatal traffic accidents in 2030, sustainable development of industry, and revitalization of local
economies.
* As of the end of 2030
(1) SUBARU and AISIN to Collaborate on eAxles for Next-Generation Electrified Vehicles (March 12, 2024)
https://www.subaru.co.jp/news-en/2024_03_12_114542/
(2) Subaru and Panasonic Energy Agree to Cooperate in Supply of Cylindrical Automotive Lithium-ion Batteries (March 19, 2024)
https://www.subaru.co.jp/news-en/2024_03_19_164541/
(3) Subaru and AMD Collaborate on SoC Design to Integrate Stereo Camera and AI Inference for the Next-Generation EyeSight (April 19, 2024)
https://www.subaru.co.jp/news-en/2024_04_19_154452/
(4) Subaru and Panasonic Energy to Begin Preparation for Supply of Automotive Lithium-ion Batteries and Joint Establishment of New Battery Factory
in Japan (September 6, 2024)
https://www.subaru.co.jp/news-en/2024_09_06_154205/
New Management Policy
Innovation Hub
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
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Identification Process for the Six Priority Areas for Sustainability
Previously, the SUBARU Group had promoted CSR initiatives in the Six Priority Areas for CSR: People-oriented Car
Culture, Resonance and Coexistence, Peace of Mind, Diversity, Environment, and Compliance.
To select the priority areas, the SUBARU Group first identified 41 CSR priority topics for which social needs were high
and then conducted a questionnaire among experts and investors in North America and Japan. The responses and
opinions we received were used in an assessment and exploration of these areas from two perspectives: areas in which
we can engage the community by leveraging our business strengths, and areas related to the demands of society. As
a result, the SUBARU Group selected People-oriented Car Culture, Resonance and Coexistence, Peace of Mind, and
Diversity as the four areas where SUBARU could engage our communities by leveraging our business strengths, and
Peace of Mind, Diversity, Environment, and Compliance as the four areas where the SUBARU Group could work to meet
the demands of society.
Now, we have evolved these Six Priority Areas for CSR into the Six Priority Areas for Sustainability in response to
the changing social environment and shifting mindsets toward sustainability. To contribute to the sustainability of the
SUBARU Group and society, we will go beyond CSR perspectives to further leverage SUBARU’s values and strengths.
From people-oriented car culture to people-oriented mobility culture
We aim to become a company whose presence and appeal differentiate from its competitors by expressing
the diversity of products as the SUBARU Group, including the Aerospace Business Unit. We will also provide a
means of transportation based on SUBARU’s DNA in response to the changing times.
From diversity to diversity, equity & inclusion (DE&I)
We will develop our organization to maximize the diverse individuality of our workforce and create
comfortable workplace environments. These efforts to create an environment of equity where everyone
can access fair opportunities will lead to innovation and teamwork where everyone contributes to creating
SUBARU’s unique sustainable value.
The SUBARU Group shares its commitment to sustainability with all Group employees on a global basis through the
SUBARU Global Sustainability Policy. We will pursue value creation for “Delivering Happiness to All” through initiatives
based on the Six Priority Areas for Sustainability.
Until recently, the SUBARU Group promoted various initiatives in line with its CSR Policy, revised in June 2009. However,
to cope with changes in the social environment and in relationships with our stakeholders, we established the SUBARU
Global Sustainability Policy in April 2020 as a guideline to be shared by all Group employees on a global basis.
This policy is applied to SUBARU and all its subsidiaries.
The SUBARU Group seeks to become an organization that is trusted by society by fulfilling its social responsibility as a
corporate group, aiming for sustainable growth and contributing to the creation of an enjoyable and sustainable society.
The Sustainable Development Goals (SDGs) for 2030 are development goals for achieving a sustainable future. By
strengthening initiatives in each area regarding the Group’s Six Priority Areas for Sustainability, including areas in which
we can engage the community by leveraging our business strengths, and areas related to the demands of society,
SUBARU will reinforce its efforts in each area and make positive contributions toward achieving the SDGs.
Specifically, we believe that the SUBARU Group’s initiative to achieve a goal of zero fatal traffic accidents* by 2030
contributes to Target 3.6 of the SDGs: “By 2020, halve the number of global deaths and injuries from road traffic
accidents.” The SUBARU Group will continue to contribute to the achievement of the SDGs by leveraging its business
strengths and responding to the demands of society while pursuing value creation unique to the SUBARU Group.
* Zero fatal traffic accidents among occupants of SUBARU vehicles and people involved in collisions with SUBARU vehicles, including pedestrians and cyclists.
To achieve our vision, a company “Delivering Happiness to All,” we have adopted the Six Priority Areas for Sustainability
and will promote initiatives based on the SUBARU Global Sustainability Policy and to fulfill our corporate social
responsibilities, thereby providing “Enjoyment and Peace of Mind” to our customers and other stakeholders.
The SUBARU Group aspires to be a truly global company driven by each and every one of its employees, that
achieves sustainable growth and contributes to the realization of an enjoyable and sustainable society.
Reflecting the Six Priority Areas for Sustainability in Management
SUBARU
Board of Directors
Executive
Management Board
Meeting
Reflection in
management
Six Priority Areas for Sustainability
Society’s
expectations
Environment
Priorities specific to SUBARU
SUBARU Group
SUBARU Global Sustainability Policy
Stakeholders
Information
disclosure
and
dialogue
Diversity, Equity & Inclusion (DE&I)
Peace of Mind
Resonance and Coexistence
Compliance
People-oriented Mobility Culture
SUBARU Global Sustainability Policy
We, the SUBARU Group, are committed to sustainable business practices designed to promote harmony between people, society and the
environment in the following ways:
1. Through our business activities, we will contribute to the resolution of various social issues, including the protection of the global environment,
and to the creation of a sustainable society.
2. Respecting the quality and originality of our products, we will continue to provide SUBARU’s unique value using advanced technologies, and
enrich the lives of all those involved with the SUBARU Group.
3. As a good corporate citizen in the international community, we respect human rights, diverse values and individuality, and treat all stakeholders
with sincerity in every interaction.
4. We strive to maintain and advance the workplace environment so that employees can work safely in peace, and with a sense of
satisfaction.
5. We respect international rules and the laws and regulations of each country and region, as well as local culture and customs, and pursue fair and
transparent corporate governance.
6. We make use of dialogue with stakeholders to make management decisions, and disclose corporate information in a timely and proper manner.
Six Priority Areas for Sustainability
The SUBARU Group’s Six Priority Areas for Sustainability
SUBARU Global Sustainability Policy
Activities in the Six Priority Areas for Sustainability in Relation to the SDGs
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Six Priority
Areas
Main Scope
Stakeholders
Themes
Initiatives
Vision/KPIs
(FYE March 2026–FYE March 2031)
Relevant
SDGs
FYE March 2021
FYE March 2022
FYE March 2023
FYE March 2024
FYE March 2025
FYE March 2026
Six Priority Areas for Sustainability
People-
oriented
Mobility
Culture
Customers
Enjoyment of
driving a car
Evolution of Subaru Global Platform and Integration with Intelligent Technology
(Achieving safe and enjoyable driving with peace of mind like a skilled driver)
Become a company that
enriches people’s lives and
minds as a partner.
▶ KPI
• Continue customer
satisfaction surveys.
(Improve customer
evaluation results.)
9.1
11.2
Providing enjoyment
of customization
Development of high-quality accessories matched with new models
Expansion of the lineup of high-performance, value-added items
Enhancing the
brand image
Promotion of the brand strategy (SUBARU, the Beloved Brand: More Than a Car Company)
Promotion of marketing activities that match the characteristics of each market
Promotion of motorsports and continuation of awareness-raising activities
Advancement of Subaru’s “Dynamic x Solid”
design identity to “bolder” expression
“Designing experiences” with a focus on resonance with customers under the
vision of “Earth-tainment: Enjoying the Earth Together”
Proposing new forms
of mobility
Proposing new forms of mobility and
researching technology unique to SUBARU
Technology development toward realization
Providing a wide range
of products
Incorporation of feedback on diverse market needs
Design parts that can be used in multiple vehicle models
Local
communities
Disseminating car
culture
Dissemination of SUBARU’s manufacturing practice and its endeavors for “Enjoyment and Peace of Mind”
Peace of
Mind
Customers
Improving safety
functions
Advancement of Advanced Driver Assistance System (ADAS)
Become a company
that provides the
utmost peace of mind
to all stakeholders.
▶ KPIs
• Achieve a goal of zero
fatal traffic accidents*
in 2030.
* Zero fatal traffic accidents
among occupants of
SUBARU vehicles and people
involved in collisions with
SUBARU vehicles, including
pedestrians and cyclists.
• Improve impact energy
absorption ability to
1.4 times.
3.6
Adoption of Advanced Automatic Collision Notification (AACN) system and expansion of
its functions
Continuous enhancement of crash safety
Expanding enhanced safety functions since FYE March 2021
Developing autonomous flight control systems (collision avoidance technology, fault-tolerant
system improvements)
Contributing to safe
driving
Implementing and sustaining EyeSight test rides (awareness-raising for advanced safety technology), etc.
Establishing and
strengthening a
reliable product
supply system
Establishment of a timely and efficient supply system of spare parts and accessories
Strengthening product supply capacity (parts center capacity increase plans/parts supply
system improvements)
Improving
inspection and
maintenance quality
Promotion of accurate, high-quality inspection and maintenance
Global penetration of maintenance system with high and consistent quality
Securing and
improving quality
Promotion of initiatives to produce vehicles of choice in terms of quality as well
Improvement of quality in all processes, from product planning to production, sales, and service
Placing of the highest priority on quality by implementing the Quality Caravan and providing education for
fostering quality awareness
Collaboration with business partners
Optimization of the span of management in manufacturing departments
Employees
Creating a safe
workplace
Continuation and reinforcement of activities of the health and safety committees
Maintenance and enhancement of workplace health and safety, and promotion of a more comfortable
workplace environment
Formulation and
implementation of plans for
health promotion initiatives
Reinforcement of health promotion efforts
Secure and create employment
Local
communities
Contributing to safety
of local communities
Promotion of a sense of trust regarding stable operations
Promotion of plant
environment improvement
Implementing community safety awareness activities
Reduction of environmental impact and prevention of pollution
Governments
Contributing to safe
lives of people
Contribution to the creation of a society in which people’s lives and property are protected and people can
enjoy peace of mind
Six Priority
Areas
Main Scope
Stakeholders
Themes
Initiatives
Vision/KPIs
(FYE March 2026–FYE March 2031)
Relevant
SDGs
FYE March 2021
FYE March 2022
FYE March 2023
FYE March 2024
FYE March 2025
FYE March 2026
Six Priority Areas for Sustainability
Diversity,
Equity &
Inclusion
Employees
Promoting active
roles for female
employees
Expanding the number of female managers
Promote businesses that
create diverse forms
of market value while
respecting the diverse
values of all people.
▶ KPIs
• Increase female managers
(at least two times 2021 levels
by 2025).
• The number of participants in
career development training
• Achieve the legally prescribed
employment rate for persons
with disabilities.
• Achieve 100% in the
reemployment rate of senior
citizens wanting to work.
5.5
5.5.2
8.5
Childcare support for female
employees in direct departments
Creating workplaces where female employees in direct departments
can thrive and play an active role
Review of the human resources system for senior employees
Utilizing diverse
human resources
Operation of the human resources
system for senior employees
Operation of the human resources system for senior employees
Promotion of active roles for non-Japanese human resources
Examination and promotion of a workplace environment that pays due consideration to minorities in society
Compliance with the legally prescribed employment rate for persons with disabilities
Acquiring new knowledge through proactively recruiting external human resources
Promote diverse
work styles
Diverse work styles: Labor management to back up work-life balance and support for hybrid work leading
to improved productivity
Environment
Customers
Popularizing
vehicles that reduce
environmental
impact
Expansion of the sale of EVs (including models with e-BOXER)
Cherish and protect the
global environment—
the earth, the sky and
nature—through Group-
wide activities.
▶ KPIs
• Reduce CO2 emissions by 60%
regarding plants and offices
(Scope 1 and 2) from FYE March
2017 levels by FYE March 2036
(total volume basis).
• In 2030, aim for 50% of
SUBARU global sales to
be BEVs.
• Apply electrification
technologies to all SUBARU
vehicles produced and sold
worldwide by the first half of
the 2030s.
• Formulate a resource
circulation strategy
including secondary
batteries.
• Enhance recycling rates.
13.1
13.2
12.2
12.5
Development and sale of EVs (BEVs and SHEVs)
BEV development
Launch of Solterra, global rollout and sales expansion of BEVs
Establishing appropriate disposal schemes for EV batteries
Governments
Business to
help reduce
environmental
impact
Introduction of solar power generation for self-consumption
Introduction of hydroelectricity and green electricity
Energy conservation investment and effective utilization of facilities
Continuation of conservation efforts in cooperation with governments
Promotion of lighter, electric, and biofuel aircraft
Business
partners
Environmental
activities in
cooperation with
business partners
Establishment and maintenance of an environmental management system
Efficient parts storage and transportation
Promotion of retailers’ continuous efforts for energy saving, water quality conservation, and recycling
Optimization of logistics and complete knockdown (CKD) costs
Compliance
Governments
Ensuring comprehensive
export control
Reinforcement of security and export control initiatives
Act in good faith and
become a company that is
trusted by and resonates
with society.
▶ KPIs
• Promote initiatives to
respect human rights based
on the Human Rights Policy;
Communicate the policy
throughout the entire
supply chain.
• Strengthen CSR
procurement management.
• Provide compliance and
legal trainings.
8.7
8.8
16.5
16.5.2
In-house education
and dissemination
Compliance training
Promotion of compliance from the perspective of the SUBARU Group
Establishment, dissemination, and management of
internal rules and manuals on laws and regulations
Employees /
Local
communities
Protecting human
rights of workers
Prevention of harassment
Maintenance and improvement of the workplace environment by promoting work style
reforms and complying with the Labor Standards Act
Implementing conflict mineral surveys
Promoting initiatives to respect human rights
Establishment and
dissemination of our Human
Rights Policy, implementation
of due diligence
Business
partners
Maintaining fair
relationships
CSR surveys, awareness-raising, and stronger CSR initiatives in the supply chain with business partners
Promotion of fair trade on a continuous basis
Appropriate management of software license
Resonance
and
Coexistence
Customers
Strengthening
relationships with
customers
Utilizing digital technologies to strengthen relationships with customers
Become a company that
is widely trusted by,
resonates and coexists
with society.
▶ KPIs
• Continue satisfaction
surveys. (Improve
customer satisfaction.)
• Enhance connection with
customers through the
Internet of Things (IoT).
(MySubaru, the next-
generation system,
telematics)
11.2
17.16
Enhancement of customer loyalty
Providing products and services contributing to prosperous lifestyles
Establishing a
new maintenance
system
Development of a maintenance system
for EVs
Enhancing the maintenance system for promoting EVs
Efficient vehicle maintenance by utilizing IT and digital transformation (DX)
Business
partners
Coexistence and
mutual prosperity with
business partners
Building of relationships with business partners with CSR surveys, awareness-raising, and from
CSR perspectives
Enhancing and strengthening the SUBARU Group’s telecommuting environment
Employees
Creating a
safe working
environment
Reinforcement of efforts for occupational health and safety, improvement of plant environments
Creation of a safe and rewarding workplace environment, building of a brand that is loved
by employees
Continuation of production operations and maintenance of employment at each site
Utilization of athletic teams, boosting of employee morale
Local
communities
Revitalizing
relationships with local
communities
Reinforcement of community exchange and partnership activities
Contribution and relationship-building through sporting activities
Contribution to local communities through stronger cooperation with NGOs and NPOs
Community support activities during disasters and pandemics
Activities in the Six Priority Areas for Sustainability in Relation to the SDGs
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Manufacturing Capital—Monozukuri (Car-Making)
In our car-making, we have established the three important concepts
of variable-mix, variable-volume, short-run production; own-process
assurance; and transfer of technical skills. In particular, variable-mix,
variable-volume, short-run production is an important concept for
SUBARU as one of the smaller Japanese automakers because it
enables us to respond flexibly to changes in the market environment.
Variable-mix, variable-volume, short-run production is based on
the idea of delivering cars to customers with a short lead time without
waste, even if the model or volume of cars to be manufactured
changes. Based on this concept, we aim to build a development and
production system that is resilient in the face of change. One method
to realize a resilient production system is “bridge production.” Our
finished vehicle production process uses a mixed production system
that produces various types of models on the same line, and we have
three production lines, two at the Yajima Plant and one at the Main Plant. In bridge production, the number of vehicles
produced on these three lines can be modified flexibly in response to fluctuations in demand, thereby optimally
allocating the models and volumes and evening out the utilization rate of the production lines at each plant. SIA, our
production base in the U.S., is now planning to produce the new Forester, and we will ensure production flexibility
covering not only Japan but also the U.S.
Looking ahead, the future will remain difficult to predict, including trends in electrification, and what customers’ want
from automobiles will become more diverse. Keeping in mind our long-valued approach to car-making, we will enhance
our ability to respond to changes and establish a flexible production system.
We are restructuring our production system for the era of electrification. We are now moving ahead with production
line preparations for BEVs at the Gunma Plant and for mixed production of ICE vehicles and BEVs at the Yajima Plant. In
addition, at the Oizumi Plant, which currently manufactures engines and transmissions, we are preparing to add a new
production line dedicated to BEVs with a target start-up of 2027 or later. At the same time, we are making preparations
to start production of the next-generation HEV, with the aim of manufacturing the transaxle to be installed in the vehicle
in fall 2024.
Our Approach to Monozukuri (Car-Making)—Variable-Mix, Variable-Volume, Short-Run Production
Gunma Plant Restructuring Plan for Electrification
SUBARU vehicles are manufactured mainly at two bases, one in Japan and the other in the U.S. The manufacturing
base in Japan, Gunma Plant, consists of two finished vehicle plants, the Main Plant and the Yajima Plant, and two
power unit plants, the Oizumi Plant and the Kitamoto Plant. The four plants under the Gunma Plant are located within
close proximity to Ota City, Gunma Prefecture, facilitating the efficient and flexible monozukuri in terms of logistics.
Automobile manufacturing requires relatively large-scale manufacturing facilities compared to other industries. By
efficiently operating the facilities at our two bases in Japan and the U.S., as well as by improving the efficiency of the
entire supply chain, including distribution of parts and finished vehicles, we are able to deliver vehicles in a timely
manner that satisfy customers in approximately 90 countries and regions around the world.
Kitamoto Plant Updates
The Kitamoto Plant, which was established in 1995 as a production and sales base
for the Industrial Products Business, ended operations in 2019 when the business
was wound up. From fall 2024, however, it will manufacture transaxles, which will be
the core unit of the next-generation HEV. The Kitamoto Plant experienced a rebirth
after extensive renovation work of the existing plant building.
The concept behind the new Kitamoto Plant is to “Creating a beloved plant
that coexists with the local community and maintains high job satisfaction for
employees.” To realize this, we recruited the new plant’s personnel from within
the Company’s ranks, marking a first. As a result of communicating the concept
at the briefing session ahead of the open call and recruiting people who want to
take on new challenges, we received 1.5 times the target number of applications.
In the future, these human resources will play a central role in building a plant that
is beloved by the local community and producing high-quality products.
At the Kitamoto Plant, we are introducing a number of new initiatives
focusing on quality, diversity, and logistics. In terms of quality, by using IT to
aggregate productivity and quality data in real time, we aim to improve quality
and productivity through the prevention of abnormalities as well as implement
straightforward line management that does not depend on intuition of a
worker based on long time experience. From the standpoint of diversity, we
are promoting both tangible and intangible initiatives for the empowerment of
female employees. In terms of tangible initiatives, we are working to optimize
workload by verifying it in advance in a virtual setting reproduced in 3D and
applying ergonomic assessment criteria. On the intangible side, we have strengthened our support systems. This
includes the introduction of a fixed daytime work system, a support system for balancing work and childcare, and the
enhancement of consultation services. Through these initiatives, the Kitamoto Plant aims to have female employees
account for 20% of its workforce, which would be the tops in the industry. In our logistics initiatives, we have done away
with truck drivers loading/unloading goods and are striving to improve work efficiency by upgrading truck ports and
loading/unloading areas in order to solve issues facing Japan’s transportation industry.
U.S.: Subaru of Indiana Automotive, Inc. (SIA)
(Lafayette, Indiana)
Japan: Gunma Plant (Ota City and Oizumi Town, Gunma
Prefecture and Kitamoto City, Saitama Prefecture)
SIA: Legacy, Outback, Ascent, Crosstrek
Main Plant: Levorg, Layback, Crosstrek, Impreza, BRZ, WRX
Yajima Plant: Legacy, Outback, Forester, Crosstrek, Impreza
Oizumi Plant: Manufactures engines and transmissions
Kitamoto Plant: Manufactures transaxles for next-generation hybrid systems
Kitamoto City, Saitama Prefecture
Kitamoto
Plant
Ota City and Oizumi Town, Gunma Prefecture
Main Plant
Yajima Plant
Oizumi Plant
Approx. 4 km
Approx. 3 km
Approx. 4 km
Bridge Production
Outback
Yajima Plant
Trim Department
No. 5
Yajima Plant
Trim Department
No. 3
SUBARU BRZ/
TOYOTA GR86
WRX
Layback
Levorg
Main Plant
Trim Department
No. 1
Forester
Crosstrek
Impreza
Forester
Crosstrek
Impreza
By using the Forester, Impreza, and Crosstrek to balance production
at each plant, we are able to flexibly change the production volume of
each model to meet demand and make full use of production capacity.
Approx. 33 km (straight-line
distance from Ota City,
Gunma Prefecture)
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
2024
2025
2027
2028
2026
Gunma Plant
Production launch: Fall 2024
Adding dedicated
BEV production line
Starting BEV production
(ICE/BEV mixed assembly line)
Oizumi Plant
Kitamoto
Plant
Yajima Plant
Main Plant
Next-gen. HEV
transaxles
ICE vehicles
ICE vehicles
BEV
BEV
HEV
Next-gen. HEV
Next-gen. HEV
Manufacturing Capital—Quality
Quality forms the very foundations of the SUBARU brand. We have promoted quality enhancement as a top priority
in the previous Mid-term Management Vision, “STEP,” formulated in 2018. We will continue to pursue these initiatives
as a foundation for enhancing corporate competitiveness in the New Management Policy. We are advancing quality
enhancement activities in the three areas of 1) thorough implementation of a Quality-First mindset and reinforcement of
organizational efforts and structure, 2) Execution Quality enhancement, and 3) Innate Quality enhancement. In 2023, we
launched the new Crosstrek and Impreza models incorporating these quality enhancement activities from the planning
stage. Quality enhancements have been steadily yielding results. This includes the improved initial quality of these two
new models, a reduction in the number of recalls (including the number of vehicles affected), as well as a reduction
in total quality-related costs. We will step up our quality enhancement activities going forward by strengthening our
activities in the after-sales service area so that customers can feel the results, and will improve SUBARU quality even in
the era of change symbolized by electrification.
Quality Policy
At SUBARU, quality is our highest priority as we earn the trust of our customers.
1. We will deliver long-lasting products that our customers can use with peace of mind.
2. We will continually improve our products and services by always listening closely to our customers’ voice.
3. We will be a good corporate citizen in all markets where we do business by ensuring compliance with all
internal rules, local laws, regulations and social norms.
1 Thorough Implementation of a Quality-First
Mindset and Reinforcement of Organizational
Efforts and Structure
We aim to further raise the quality awareness of each
employee and strengthen our management system so that
customers can enjoy higher quality products. In addition
to quality training according to the level of employee
knowledge and experience, we have been continuously
conducting educational activities to raise quality awareness
throughout the Company. These include holding the
Quality Caravan every year since 2018 at all business sites to
introduce examples of defects that have actually occurred
and measures to prevent them from happening again, and to convey SUBARU’s quality status along with customer
feedback. The theme for the FYE March 2024 Quality Caravan was “reaffirm the importance of prioritizing customers
and being on the same page, change our thinking, and change our behavior.” This made sessions an opportunity to
reconsider the quality of products and services with a strong awareness of the customer’s perspective.
2 Execution Quality Enhancement
This initiative aims to prevent the occurrence of defects during the vehicle production stage, and includes activities
to rapidly resolve defects that have occurred in the market. The QA (Quality Assurance) Lab, established in 2022,
investigates parts collected from the market to determine the cause of defects in order to speed up defect resolution.
Since its establishment, we have continued to train engineers and introduce equipment to expand its functions.
Following on from 2022, a second new final vehicle inspection building began operation in August 2023. To prevent
the leakage of defects, we have created an environment that enables accurate inspection according to a clear process.
3 Innate Quality Enhancement
This initiative aims to prevent the occurrence of defects during the vehicle development stage. We have clarified the
quality accountability of employees responsible for development and given them greater authority, while working
to ensure quality throughout all processes, from the initial planning and conceptualization stages to development,
design, production preparation, and distribution. In addition to taking rigorous action to prevent recurrence of past
defects occurring in the market and similar defects that could occur, we are also working at the development stage
to deliver defect-free vehicles to customers through focused change point management to prevent defects in newly
adopted parts and systems. In 2023, we launched new Crosstrek and Impreza models, incorporating all our Innate
Quality enhancement initiatives. In the future, we will ensure the quality of EVs that we plan to launch throughout the
development process, aiming to provide high-quality vehicles.
Subaru Canada, Inc.
(Canadian dealerships)
FAST
Subaru of America, Inc.
(U.S. dealerships)
Service function
Service function
Engineering units
Quality assurance units
Quality assurance units
Development units
Production units
North American
Subaru, Inc.
Production units
Subaru of Indiana Automotive, Inc.
SUBARU
Stronger
collaboration
Stronger
collaboration
In January 2021, we launched “FAST” in the U.S. to strengthen our quality assurance system in North America, a major
market for the SUBARU Group. In the North American market, which constitutes an enormous amount of both SUBARU
vehicles sold and owned, our most important task is to quickly and accurately ascertain information and improve
the speed of our quality improvement actions. FAST is a cross-country and cross-organizational team consisting
of members from our three affiliated companies in North America. The team is helping to strengthen cooperation
between SUBARU and SIA, our production base in the U.S., to improve quality through all-SUBARU initiatives. Since its
inception, the team has gradually increased its headcount, and as of March 31, 2024, it had 81 employees, including 64
employees assigned from SUBARU, who are engaged in quality improvement activities.
Since the launch of the FAST team, the number of defects and buybacks, which had been an issue in the
North American market, has steadily declined. In addition to further strengthening cooperation across all quality
assurance units, service units and parts units involved in after-sales service, we will work to build a rigorous system for
electrification so that SUBARU customers can further experience quality improvements.
The FAST Quality Improvement Team for the North American Market
In the after-sales service area, we are promoting the introduction of integrated malfunction diagnosis systems as an
IT-based initiative. By linking data on vehicle maintenance, which was previously dispersed across multiple systems, and
making search for information by maintenance workers easier, we aim to shorten maintenance time, reduce customer
wait times, and improve maintenance quality. Information on actual maintenance is shared with SUBARU where it is
centrally managed, and then used to further improve maintenance quality and enhance quality in vehicle development
and manufacturing.
Integrated Malfunction Diagnostic Systems
At the Yajima Plant under the Gunma Plant, the second new final vehicle inspection building began operation in August
2023, following the first in August 2022. After thoroughly analyzing the inspection process, which had differed from
one production line to another, a unified standard inspection line was established to enable ease of inspection and
create an environment allowing inspectors to focus on the inspection process. This has made it possible to conduct
more rigorous inspections of finished vehicles. This
standard inspection line is flexible and scalable enough
to respond to developments in vehicle technology such
as BEV production, as well as changes in the social
environment including the diversification and decrease
in the workforce that may occur in the future. We will
retain this concept on the dedicated BEV line at the
Oizumi Plant, which is currently under construction.
In addition, by sharing the digital data accumulated
through final vehicle inspections with various units such
as development, manufacturing, and service, we are
promoting initiatives to help improve design, plant, and
market quality.
New Final Vehicle Inspection Building
Drawings that make car-making easy
Design
Manufacturing
Inspection
Defect-free automobiles
Relationship with
plant quality
Inspection
results
Inspection data
Automobiles that can be
driven with peace of mind
Relationship with market quality
Relationship with design quality
Customer feedback
Improved
accuracy
of drawings
Quality and productivity improvement
Promotion of own-process assurance
Review of
inspection items
and methods
New vehicle
inspection plant
To customers
Trim plant
Quality Caravan
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Intellectual Capital
Safety is a universal value for all automobile drivers and passengers and an unwavering strength of SUBARU because of
our refined technologies, which have earned SUBARU vehicles the trust and appreciation of countless customers.
SUBARU will continue to evolve its value statement of “Enjoyment and Peace of Mind” focused on its safety
technologies. At the same time, we will strengthen our value creation in new technological fields in the future, aiming
to become an even more integral part of customers’ lives than ever before. Supporting these initiatives through the
strategic creation and utilization of intellectual property will lead to the sustainable growth of the SUBARU Group.
Initiatives to Achieve Our Goal of Zero Fatal Traffic Accidents in 2030
SUBARU is committed to enhancing its preventive safety technologies and
is actively exploring new technologies as it strives to achieve zero fatal traffic
accidents. Our current focus is on integrating AI technology with EyeSight.
The fundamental principle of spatial recognition using stereo cameras is to
precisely calculate the distance to objects from each pixel by triangulating the
displacement of images captured by the two cameras, one on the right and one on
the left. The strength of EyeSight lies in its ability to accurately convert everything
captured by the cameras into a three-dimensional representation, allowing it to
perceive the shape and distance of various objects. However, when it comes to
capturing small objects or subtle irregularities, determining whether to pass over
them or consider them obstacles solely based on EyeSight‘s image recognition can
be challenging. In contrast, AI excels at precisely categorizing objects captured in
camera, pixel by pixel, based on extensive previously learned data. Since EyeSight
can fuse the distances to recognized objects with the classifications made by AI in
the same image, EyeSight and AI are considered an excellent match. If this can be put into practical use, it is expected to
lead to an enhanced level of vehicle safety in various situations by allowing for more detailed and accurate recognition of
the driving environment’s information than ever before.
This initiative is being carried out at the SUBARU Lab, which was established in December 2020. To create an
environment that generates new ideas from unconventional perspectives, we decided to establish a separate
dedicated office. This new stand-alone base in Tokyo’s Shibuya, an area increasingly seen as an IT hub following recent
redevelopment efforts, has enabled us to streamline and effectively recruit the talent essential for AI development.
While our current focus is on AI technology, we aim to continue advancing our development by actively incorporating
not only AI but also new technologies in the future.
In April 2024, SUBARU announced that it would adopt Versal™ AI Edge Series Gen 2 of AMD as the SoC to be
used in the next-generation AI-powered EyeSight under development at SUBARU Lab, and that SUBARU would
begin collaborating with AMD on circuit design to optimize the SoC* in order to achieve cutting-edge AI inference
performance and ultra-low latency computing at a low cost. Toward the goal of zero fatal traffic accidents, we are
committed to semiconductor circuit design for SoC optimization to further evolve EyeSight functions at an affordable
price for our customers.
EyeSight and AI Combine to Enhance Preventive Safety
SUBARU believes that to attain zero fatal traffic accidents in 2030, it is crucial to offer
exceptional performance at a price that is affordable for a wide range of customers.
SUBARU’s EyeSight driver assist system was first introduced in Japan in 2008 and
achieved cumulative global sales of around 6.7 million units in June 2024. Over the
past 15 years and more, we have continued to evolve EyeSight.
The stereo cameras equipped in EyeSight enable the system to recognize objects
with two cameras, similar to human eyes, detecting items on the road at a higher
level than radar-based systems. The development of EyeSight began approximately
30 years ago. During the early stages, there were frequent issues with the system’s
ability to detect objects properly, particularly when it was raining or the windows were foggy. However, these challenges
were overcome through extensive testing in various real-world scenarios and subsequent improvements.
The EyeSight system was launched in 2008, achieving a world first in using solely stereo camera technology to
enable pre-crash braking and adaptive cruise control. EyeSight version 2 was announced in 2010 with an enhanced pre-
crash braking system that provides support until the vehicle comes to a full stop. During this period, EyeSight became
a common feature in models for the Japanese market, and its affordability contributed to a significant increase in its
recognition and widespread adoption among customers. In addition, it began to be developed in certain models
overseas as well. In 2014, with the release of version 3, advancements in color recognition and an expanded field of
view using stereo cameras significantly enhanced the advanced safety features. In the 2020 release of the Levorg,
SUBARU introduced EyeSight X, combining a new stereo camera with four radars in the front and rear, and a high-
precision map locator.
In 2022, we newly adopted a wide-angle single lens camera for enhancing EyeSight’s recognition capability in the
mainstay Outback for the North American market. The evolution of this “three-eyed” system of an ultra-wide-angle
single lens camera along with two stereo cameras provides even greater visibility than ever before. This enables pre-
crash braking to mitigate damage and injuries from collisions involving pedestrians or cyclists that emerge from the
driver’s blind spot, which represents a large percentage of all accidents that occur at intersections.
Evolution of EyeSight Driver Assist System
Attaching particular importance to protecting lives, SUBARU is working to achieve our target of zero fatal traffic
accidents* in 2030.
SUBARU will enhance the safety performance of its cars from every perspective as we aim to achieve zero fatal traffic
accidents in 2030. We will do this by making the five areas of Primary Safety, Active Safety, Preventive Safety, Passive
Safety, and Connected Safety even better.
* Zero fatal traffic accidents among occupants of SUBARU vehicles and people involved in collisions with SUBARU vehicles, including pedestrians and cyclists.
New-generation EyeSight stereo camera +
wide-angle single lens camera
Image captured using EyeSight
Calculates the distance to objects pixel by pixel
(Near Red < Orange < Yellow < Green < Blue Far)
Can focus solely on the road surface even in
complex road environments (Color-codes the
recognized road surface on a pixel-by-pixel basis)
An image recognized by AI
Versal™ AI Edge Series Gen 2
Image of function placement on Versal™
AI Edge Series Gen 2
Workflow of stereo image data processing
(From AMD’s Keynote at Embedded World 2024)
While there were other options available to achieve accident reduction in these scenarios with pre-crash braking,
SUBARU chose to utilize the wide-angle single lens camera to provide the highest level of safety at an affordable price
for customers. EyeSight has been integrated beginning with the Crosstrek and Impreza for the Japanese market, with
plans for a gradual rollout to other models in the future.
* Subaru and AMD Collaborate on SoC Design to Integrate Stereo Camera and AI Inference for the Next-Generation EyeSight (April 19, 2024)
(https://www.subaru.co.jp/news-en/2024_04_19_154452/)
Image depicting EyeSight’s recognition
capability
(When turning left or right)
(When driving straight ahead)
Made
possible with
use of wide-angle
single lens
camera
Made
possible with
use of wide-angle
single lens
camera
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
To achieve zero fatal traffic accidents, SUBARU conducted a comprehensive investigation of fatal traffic accidents that
occurred in the U.S. from 2017 to 2021*1, analyzing the causes of the accidents and the reasons for fatalities. Based on this
analysis, we identified functionalities that can effectively eliminate these causes. Following this, we decided on specific
measures to implement these functionalities and are actively engaged in their development to bring them to fruition.
Specifically, we are improving all five areas of Primary Safety, represented by excellent visibility and fatigue-free
designs; Active Safety, referring to vehicles that are less likely to behave erratically with sudden driving inputs to avoid
danger; Preventive Safety, represented by the pre-crash braking system in EyeSight and other features; Passive Safety,
which mitigates injuries to occupants or pedestrians; and Connected Safety, symbolized by autonomous reporting
post accident. We are pursuing these based on SUBARU’s overall safety philosophy as part of our efforts to develop
technologies to address fatal traffic
accidents. We will also promote efforts to
educate users about accidents that cannot
be solved with vehicles alone*2, propose
rules, and encourage the improvement of
the road environment.
*1 All 545 cases of fatal accidents occurring while a driver or
passenger is in a SUBARU vehicle and fatal accidents of
pedestrians, cyclists, and the like arising from collisions with
a SUBARU vehicle.
Source: Data made available on all fatal traffic accidents
that occurred in the U.S. from the Fatality Analysis
Reporting System (FARS).
*2 Includes cases where the vehicle was caught between a large
vehicle such as a semi trailer in the front and rear, head-on
highway collisions where a vehicle was driving the wrong way, and
collisions with a pedestrian who entered the highway at night.
SUBARU undergoes safety performance testing and assessment of public organizations in and out of Japan including
JNCAP*1 in Japan, IIHS*2 and U.S. NCAP*3 in the U.S., Euro NCAP*4 in Europe, and ANCAP*5 in Australia, and has
gained the highest rank of assessment in most of them.
In FYE March 2024, the Crosstrek and Impreza won the JNCAP Five Star Vehicle Safety Performance 2023 Award.
Furthermore, of the five star award winners, the vehicles also won the JNCAP Five Star Vehicle Safety Performance 2023
Best Award, only awarded to the vehicles earning the highest overall points. At the IIHS, as of May 2024, one of SUBARU’s
2024MY (model year) vehicles had won the organization’s 2024 TOP SAFETY PICK+ (TSP+) Award, and three vehicles had
won its 2024 TOP SAFETY PICK (TSP) Award. ANCAP gave the Solterra a five-star rating in its 2022 assessment.
*1 Japan New Car Assessment Program (JNCAP): An assessment operated by the Ministry of Land, Infrastructure, Transport and Tourism and the National Agency for
Automotive Safety and Victims’ Aid (NASVA) to evaluate automobile safety performance.
*2 IIHS: Insurance Institute for Highway Safety
*3 U.S. NCAP: U.S. New Car Assessment Program for assessing safety performance operated by the National Highway Traffic Safety Administration (NHTSA).
*4 Euro NCAP: European New Car Assessment Programme, a safety information disclosure program for automobiles in Europe.
*5 ANCAP: The Australasian New Car Assessment Program, a safety performance assessment program conducted by an independent organization created by
Australian and New Zealand transit authorities.
Assessed Automobiles
Assessment Organization
Assessment
Crosstrek
Impreza
JNCAP, Japan
Vehicle Safety Performance
JNCAP Best Award 2023
JNCAP Five Star Award 2023
2024 model of the Ascent
(U.S.-specification
models only)
IIHS, U.S.
2024 TSP+ Award*6
2024 models of the Outback, Impreza, and Solterra
(U.S.-specification
models only)
IIHS, U.S.
2024 TSP Award*6
The 2025MY Legacy, Outback (excluding the
Wilderness), Impreza, Crosstrek (excluding the
Wilderness), Ascent, and Solterra, and the 2024MY
Forester (excluding the Wilderness)
U.S. NCAP, U.S.
Overall Safety Rating: Five Stars
Solterra
ANCAP, Australia
2022 Five-star rating
*6 In the IIHS’s publication of vehicle safety information, the TOP SAFETY PICK (TSP) Award is given to vehicles that earned the rating of “Good” in the original
moderate front overlap test and small overlap tests (driver- and passenger-side) and the updated side crash test, and the rating of “Acceptable” or higher in the
headlight evaluation (standard equipment), as well as the rating of “Acceptable” or higher in the daytime and nighttime vehicle-to-pedestrian crash prevention test.
In addition to these ratings, vehicles that earned the rating of “Acceptable” or higher in the updated offset frontal crash test replacing the original test are awarded
the TOP SAFETY PICK+ (TSP+) Award.
Car Assessments
SUBARU focuses on developing cars with the utmost priority of safeguarding everyone in
the event of a collision, not just the vehicle occupants but also pedestrians and cyclists.
Strengthening the vehicle body and enhancing restraint systems are two critical
elements to occupant protection. In strengthening the vehicle body, we combined a
cabin structure that can withstand severe collisions by using high-strength materials
with the Subaru Global Platform, which helped realize a body structure that efficiently
absorbs collision energy. This design ensures protection in collisions from any direction.
In enhancing restraint systems, we reduce the load on the upper body by firmly restraining the lower body with knee
airbags and seat cushion airbags. We also adjust the seatbelt tension based on the occupant’s physique to prevent
excessive pressure. This ensures the protection of all occupants, regardless of physique. Nevertheless, even with the
evolution of restraint systems, they will not be fully effective unless seat belts are properly fastened. The rate of rear
seat belt usage on city streets in Japan is only around 40%. SUBARU has taken steps
to address this situation by introducing advanced seat belt reminders and expanding
the number of models equipped with them. In collisions with vehicles, pedestrians and
cyclists sustain injuries at a rate 2.5 times higher than vehicle occupants. To reduce the
damage to pedestrians and cyclists in the event of an accident, SUBARU not only uses
soft structures for bumpers, bonnets, and other areas that can absorb impacts but also
equips its vehicles with pedestrian airbags.
In the pursuit of zero fatal traffic accidents, it is necessary to anticipate more diverse and severe accidents than
ever before, however. For example, in collisions involving bicycles, it has been recognized that under certain limited
conditions, the current pedestrian airbags may not cover all cases, given the various factors such as the cyclist’s
physique and the orientation and speed of both the bicycle and the vehicle at the time of impact. As a result, we
are utilizing computer simulations to identify worst-case scenarios from the countless collision patterns that can be
imagined and to develop specific countermeasures.
Continuous Enhancement of Crash Safety
Plan to Achieve Zero-Fatality Road Safety
2017 to 2021
Fatal traffic
accidents in the
U.S.
All 545 cases
94%
reduction
Accidents that cannot be solved with vehicles alone
6%
Primary/
Active Safety
43%
Preventive
Safety
58%
Collision/
Connected Safety
78%
Fatal Traffic Accidents Involving SUBARU Vehicles
(Assumptions from U.S. FARS data as of 2024)
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Intellectual Property Strategy Committee Members
CTO
Engineering
Division
Monozukuri
Division
Technical
Research
Center
Product
Business
Division
Intellectual
Property
Department
IT Strategy
Division
Management
Challenges
Results of Initiatives in Advanced Driver Assistance Systems
We develop intellectual property strategies based on technology trend analysis (IP landscape). The results of our
activities gained from strategy implementation are reflected in our intellectual property portfolio and utilized.
We hold Intellectual Property Strategy Committee meetings to discuss strategies based on the IP landscape with
the attendance of the officers in charge of each area. Each division has a promotion organization and holds Patent
Promotion Committee meetings. In addition, the Trademark Committee meets to share issues, report on anti-
counterfeiting measures, and discuss the trademark portfolio.
Intellectual Property Strategy Committee
Discusses division and company IP strategy
Patent Promotion Committee
Plans and promotes IP activities for each
division and company
Trademark Committee
Shares trademark issues, discusses whether
trademark rights should be maintained, and
reports on anti-counterfeiting measures
Strategy Planning
Portfolio Management
Major meetings
Intellectual
Property
Department
Managers
Executives
Staff
Strategy planning phase
• Accumulation of technologies that serve
as a source of competitiveness
• Differentiation and branding of products/services
• Elimination of counterfeit products through
the enforcement of rights
• Formation of alliances to complement each
other’s technologies
• Ensuring a degree of freedom in
development through cross-licensing, etc.
• Revenue contribution through licensing
Portfolio management phase
IP landscape
IP strategy planning
Execution
Provision of information from the
Intellectual Property Department
• Strengths and weaknesses of us and other
companies
• Judgment materials for in-house development
and external procurement areas
IP utilization
IP utilization
New IP
Existing IP
Updating of IP portfolio
Business / Development / IP discussions
• Development system
• Development themes
Implementation of IP strategies
• Conversion of development results to IP
• Conversion of trade secrets to know-how
Since the 1990s, we have continuously applied for patents for our inventions created through R&D for the EyeSight
driver assist system, one of the proprietary technologies that support the SUBARU’s value statement of “Enjoyment
and Peace of Mind.” For stereo camera technology in particular, we have constantly produced competitive products
differentiated from competitors by utilizing intellectual properties created through in-house development of image
processing and recognition technologies. Looking ahead, we will further accelerate our creation and utilization of
intellectual properties by focusing on the development of SoCs for AI processing.
91
1989
Began stereo camera
development
1999
Active Driving
Assist (ADA)
2003
Adopted stereo camera plus
millimeter-wave radar
2006
Adopted laser radar
2008
EyeSight
2010
EyeSight ver. 2
2014
EyeSight ver. 3
2020
Latest generation EyeSight
92
93
94
95
96
97
98
99
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Number of patent
applications
100
50
0
Risk Management
Upskilling
By promoting in-house activities, including investigations and avoidance studies, to avoid infringing on the intellectual
property rights of others, we strive to avoid the risk of direct damage to our business and lost opportunities due to
injunctions. We are also combating counterfeit products and protecting our brands. By cracking down on counterfeit
businesses that use our corporate and/or brand symbols, we protect our customers’ safety, build trust with them, and
ensure quality. For example, in FYE March 2024 we conducted a total of 25,000 enforcement actions, including warnings
to infringers, requests to customs, police, and government agencies for injunction and detection, requests to withdraw
items from online sites, and filing trademark oppositions at patent offices in various countries.
With the goal of developing human resources capable of self-directed intellectual property activities, we provide
training for each position within the Company and for Group companies and training tailored to the needs of each
department. Approximately 400 employees took part in these training programs in FYE March 2024. We also distribute
IP landscape reports on management issues and technology trends to senior executive management and development
units to improve intellectual property literacy.
Competitive fields (closed)
Collaborative fields (open)
Intellectual Property
Strategy Committee
Patent Promotion Committee
Trademark Committee
Portfolio Management in the Automotive Business Unit
The Automotive Business Unit discusses intellectual property
strategies and defines priority areas based on proposals made by
the Intellectual Property Department. Since FYE March 2022, these
meetings have been held annually. The business unit continues
to manage the progress of activities including priority areas and
review priority areas.
According to the Basic Intellectual
Property Policy established in 2020,
we are building intellectual property
strategies in coordination with
our business and R&D strategies.
Additionally, we have positioned
the risk management to prevent
risks that may hinder business
and the development of human
resources capable of independently
conducting strategic activities as
major challenges.
Initiatives for Strategic Creation and Strategic Utilization of Intellectual Properties
Basic policy
Priority activities
⃝ Function as a compass for
business and R&D strategies
using the IP landscape
⃝ Throughout SUBARU, we will
dedicate ourselves to creating
intellectual properties that
originate from the market and
appropriately manage our
intellectual property portfolio
to protect and enhance its
brand
⃝ SUBARU will respect the
intellectual property rights of
others and work thoroughly
for patent clearance in product
development
Strengthening of strategy
functions and activities
Strategy Planning
Portfolio Management
Risk Management
Upskilling
IP portfolio
• Patents • Utility models
• Designs • Trademarks
• Know-how
Number of patent applications for driver assistance technologies
Special Feature
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Human Capital
In the rapidly changing business environment, the SUBARU Group is committed to human capital management with the
approach that the human resources that drive our operations are the foundation of our competitiveness and sustainable growth.
We believe that linking the growth of the individual, in which people think and act on their own initiative, to the
growth of the organization is critical for achieving powerful transformation while flexibly responding to a changing
environment. We are taking a range of actions under priority themes such as human resource development and
corporate culture reforms, with the goal of building human resources who will lead the future of SUBARU. We are
also working to create workplaces that are safe and secure, recognizing that the physical and mental health of our
employees is vital for them to maximize their potential for this transformation.
Under our new management structure, we will further deepen these efforts and aim for “Monozukuri Innovation” and
“Value Creation” through people and organizations with true competitiveness, and continue to strive toward our vision of
becoming a company “Delivering Happiness to All.”
We have positioned employee engagement as one of our key management indicators to evaluate SUBARU’s efforts.
Since FYE March 2018, we have conducted an annual employee attitudes survey and use its findings as a tool to
address organizational issues. The survey results are used to promote human resource policies and corporate culture
reforms, identify issues in each workplace, and formulate countermeasures. In addition, since FYE March 2023, points
of improvement in the employee engagement score index have been used for qualitative (non-financial) evaluation of
compensation for executives.
In FYE March 2024, we reviewed the survey methodology and changed the way we calculate the engagement score
with the aim of making it easier to analyze the survey results and compare them with those of other companies to better
clarify SUBARU’s strengths and challenges. The updated methodology clarifies SUBARU’s strengths and challenges
relative to other companies, helping us focus on identifying issues and planning countermeasures through comparative
analysis. Also, by adding indicators that have not been measured previously, we are working to penetrate management
strategies and visualize the status of business process improvements across teams.
In conjunction with this change in methodology, we have also redefined our target engagement score to be 70% by
2028. The target score was set at the global average based on the current situation, and the target year was revised to
2028, which is a milestone in our efforts to achieve our vision for 2030 set forth in the New Management Policy.
In the survey conducted in October 2023, the engagement score was 49%, below the global average. The survey
results show that the percentage of positive responses to questions in the categories of management strategy and
business process were low and diverge from that of high-performing companies. We will take the results of this survey
seriously and will analyze the causes as well as promote improvements to implement the New Management Policy and
become a company “Delivering Happiness to All.”
Response in the Management Strategy Category
We have analyzed that one of the factors is concern about the feasibility of taking on the unprecedented challenges
set forth in the New Management Policy. We are now advancing dialogue sessions in which the President and Deputy
President directly convey their thoughts and feelings to employees. Dialogue sessions are held with employees
selected from departments, positions, and ages that score low compared to the Company-wide average. These enable
us to listen to their real voices, which cannot be seen through data alone, and carefully convey management’s thoughts
on how to realize the policies. We also hold dialogue sessions with department heads who oversee their workplaces to
discuss issues that each workplace faces as they move to realize the policies. These dialogue sessions are held in small
groups, with an emphasis on careful discussions involving each individual, in an effort to provide an opportunity for
employees to take on positive challenges with a proper sense of urgency.
Response in the Business Process Category
The survey highlighted issues in cross-functional collaborative systems and work procedures. One of the reasons is
that the complexity of the business as a whole has resulted in a wide range of areas that need to be handled and the
increasing specialization, which has led to a lack of communication between organizations. These are major challenges
that must be overcome through the “Becoming One SUBARU” approach in order to realize the New Management
Policy. We will advance initiatives to resolve this from all aspects. This includes the creation of a work environment
that encourages co-creation across units, fostering of a corporate culture that ensures psychological safety, and
implementation of business process reforms utilizing IT, AI, and other technologies.
Human Capital Management to Become a Company “Delivering Happiness to All”
Employee Engagement
Becoming a company
“Delivering Happiness to All”
Human resources
Organization
◯ Career support to further promote
self-directed independence
◯ Realizing new value with upskilling
◯ Passing on skills
◯ Fostering a corporate culture through affinity
programs
◯ Creation of an organization that leverages
diversity
◯ Creation of a healthy, safe and secure workplace
Fundamental approach
Measures initiative
Expected benefits
Vision
Human resources
and organization
Producing
individuals with high
sensitivity to change who
can take on challenges
autonomously
Creating an organization
that encourages diverse
individuals to play an active
role and works together as
a whole
Providing “Enjoyment and Peace of Mind”
Boosting employee engagement
Toward truly competitive people
and organization
Employees’ physical and mental health, and safe and secure workplaces
Building people and organizations that support change
Monozukuri
Innovation
Value
Creation
Empowerment
Engagement
Organizational growth
—Continue developing
supportive culture—
Development with a focus
on individuals
—Cultivate self-motivated,
self-directed individuals—
The rate of employees with a positive response to
either fulfillment from work or pride in the Company
Survey methodology up to 2022
The average of the rate of positive responses measured in five questions covering “Are you
motivated to contribute and loyal to the Company and willing to make a voluntary effort?”
Since 2023
Pride in the Company
High
Medium
Low
Fulfillment
from work
High
47%
8%
2%
Medium
13%
12%
2%
Low
4%
5%
7%
80
40
20
0
49
59
71
77
Average for
high-performing
companies
Global
average
Average
for Japan
SUBARU
60
2022 Results
2023 Results
Engagement score using the old
survey methodology: 36%
Calculated based on the rate
of employees with a positive
response to either fulfillment from
work or pride in the Company.
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Realization of New Value through the Software Human Resource Development Project and Upskilling
To maintain a sustainable competitive advantage, it is essential to develop engineers who can understand market
changes and create technological value that meets customer expectations. In this time of great change in the
automotive industry, SUBARU is actively working to upskill its engineers especially in the field of software. This
process involves adding new technical skills required in an era of change to the technical skills we have cultivated
and reinforcing technical skills that embody SUBARU-ness.
Given that software has a major impact on car-making and functional value, we launched the Software Human Resource
Development Project in FYE March 2023. This project aims to cultivate human resources capable of understanding and
developing both vehicles and software, direct drivers of greater product strength and “Monozukuri Innovation.” The
project provides level-specific training courses for new and existing employees. For new employees, we have established
two courses: the Embedded Course to apply software technology to product development and the AI/DX Course. By
FYE March 2024, all of the approximately 350 new employees assigned to the engineering units had taken the course up
to the beginner level, with about 20 moving on to the advanced level. In the advanced level of the Embedded Course,
we are working to develop core human resources capable of developing fundamental software through training that is in
line with practical work in development. In the advanced level of the AI/DX Course, participants are assigned to SUBARU
Lab, which leads advanced development integrating EyeSight and AI, where they learn practical and advanced AI
development techniques. Furthermore, through training based on the needs of each workplace, we aim to apply results to
practical work and contribute to productivity improvement and technological innovation throughout the entire Company.
For existing employees, we offer an introductory level AI/DX Literacy Course to all of the approximately 4,000 employees
in the engineering units. From among them, a total of more than 200 employees, including those recommended based
on engineering strategy and those who wish to take the course on their own initiative, have moved on to higher levels
to improve their engineering skills. These initiatives are now more than just upskilling; they have become an important
driving force for organizational change and competitiveness, and we will continue to strive for qualitative improvement.
Passing on Skills
The manufacturing units consider training for technical employees to be an important initiative for succession planning.
With the goal of developing human resources who can think and act autonomously, the manufacturing units have
established a system that allows employees to take training courses regardless of plant operations. Highly experienced
employees who have worked in supervisory positions at manufacturing sites serve as instructors at training sessions.
They provide training to develop human resources who can recognize various changes and abnormalities that occur
at manufacturing sites and take action for improvement on their own, while supporting them to master the basic
knowledge required for technical positions.
Training Center
In January 2024, we opened the Training Center, a training facility for manufacturing processes, at the Yajima Plant
within the Gunma Plant. By providing the same training to all employees assigned to manufacturing processes,
regardless of employment status, the Training Center aims to dispel employees’ concerns prior to assignment and
improve the retention rate. The 10-day training is conducted during the early and late shifts of each work week, and
includes classroom lectures and hands-on skills training using a simulated line according to the process to which the
trainees are assigned, in an environment similar to that of an actual worksite.
In addition, to ensure that employees of diverse nationalities have an accurate
understanding of the training curriculum, we have created an educational
environment that is available in multiple languages, including English, Spanish,
and Portuguese. Since the Training Center began operations, training has
been provided to non-regular employees, which has led to a decrease in
turnover and a reduction in the burden on the workplaces where they are
assigned. We plan to expand this training to new employees and technical
intern trainees in the future.
Career support to further promote self-directed independence
So that each and every employee can become a driving force for achieving both the sustainable growth of the SUBARU
Group and the realization of a sustainable society, we aim to foster human resources with high sensitivity to change
who can take on challenges in a self-directed manner. We are also improving our work environments to encourage
our diverse workforce to develop their own careers, carve out their own path, and play an active role. From FYE March
2022 onward, we have introduced a new personnel system, educational programs, and open job rotations to provide
employees with opportunities to learn and challenge themselves in a self-directed manner.
Career Development Support
We are committed to helping our employees develop their own careers. Each employee confronts their own career
and shares their thoughts and aspirations with the workplace through career interviews with supervisors using a career
design sheet. This process clarifies their current situation and vision for the future, encouraging self-directed actions
to improve skills and seek diverse experiences. Based on the shared career plan, supervisors provide tailored support
to each individual, resulting in a system that allows employees to develop their careers autonomously. The positive
feedback from career interviews included, “I was able to clarify my issues and the skills I need to develop in the future,”
and “I was able to broaden my perspective and think about my career through dialogue with my supervisor.”
Human Resource Development Encouraging Autonomy and Taking on Challenges
All employees, including managers, are provided access to a variety of training programs they can choose from in
accordance with their level and goals. We have a system in place that allows employees to select programs according
to their own career plans, strengths, and challenges. Our employee attitudes survey in FYE March 2024 confirmed
a high level of satisfaction with opportunities to improve skills. To further expand the system, we introduced the
Employee Development Fund in June 2024. Under this measure, employees can receive full financial support from the
Company by seeking and obtaining approval for their own learning opportunities that will lead to the development
of their work, in addition to the educational opportunities provided by the Company. In the two months since its
inception, many employees have submitted applications, and the total amount of support has already exceeded
8 million yen. We expect to expand this fund further in the future. By having employees apply their learning to the
growth of the organization, we aim to acquire the world’s most advanced knowledge in various fields and to become
truly competitive.
Open-Call Job Rotation
SUBARU introduced an open-call job rotation system in FYE March 2022 as a scheme to support employees in the career
plans they have developed for themselves. In the three years since introduction of this system, more than 200 employees
have gained new career opportunities. Users have commented on how rewarding it is, how it gives them a sense of
tackling new challenges, and how it broadens their perspectives. The system strengthens individual capabilities through
career support, while also strengthening the organization through benefits from mobility of human resources.
Human Resource Measures
Scheme for Self-Directed Career Development and Career Support in the Workplace
Individual career analysis
Career support in the workplace
and from supervisors
Encouraging employees to take
on challenges independently
Career planning
Career interview
Career development
• Career design sheet
• Career training
• Skill development
• Open-call job rotation
Intensive training for new employees
Total Manufacturing Course
Embedded
AI/DX
Data scientist
Upskilling training for existing employees
Embedded
expert
Application
engineer
Examples of application
post training
• Automated analysis
of engine and exhaust
gas data
• AI prediction of
aerodynamic drag
according to vehicle shape
• Battery cell life prediction
• AI model creation for next-
generation EyeSight
Advanced
Advanced
Intermediate
Intermediate
Beginner
Beginner
Introductory
DX Literacy Course
AI Literacy Course
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Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Fostering a Corporate Culture through Affinity Programs
We have been holding the SUBARU Vision Awareness Program at the end of every October since FYE March 2022. This
program, which targets all employees, aims to create a strong organization in which diverse employees work as one
toward a unified vision through self-directed demonstration of their respective outstanding abilities. The theme for
FYE March 2024 was the SUBARU New Management Policy. By holding discussions in the workplace on the connection
between “Delivering Happiness to All” and this policy, its initiatives, and the action of each employee, we encourage
each individual to act autonomously, thereby leading to the growth and competitiveness of the organization as a whole.
Creation of an Organization that Leverages Diversity
Empowerment of Diverse Human Resources
The SUBARU Group believes that innovation is created through the full utilization of the abilities that all Group
employees have developed based on their various personalities, values, experiences, and backgrounds, thereby
resulting in SUBARU’s unique and sustainable value creation. We respect diversity in terms of gender, nationality,
culture, and lifestyle, and aim to realize the world’s most advanced “Monozukuri Innovation” and “Value Creation” by
bringing diverse individuals together through the creation of an organization and a comfortable work environment
where everyone can make the most of their uniqueness.
Renewal of the Development System through the Co-Creation of Diverse Individuals
In January 2024, we commenced operations of our new development office, Innovation Hub. The manufacturing
units, development units, and business partners, which have been highly divided according to the times, gather at the
Innovation Hub to establish a knowledge-centered environment to create new value as “One SUBARU.”
The Innovation Hub brings together employees with a variety of specialized
skills and experiences across multiple units on a single floor to promote
development. The work that used to be carried out by product conception,
design, and production sections in a stepwise fashion is now carried out by
related units at the same time, each bringing their own areas of expertise
to the table and working on it simultaneously. This leads to efficient
development without rework. The Innovation Hub has broken down physical
and psychological barriers, resulted in more active communication, and
created an environment where free and vigorous discussions for development
can take place on a daily basis. In addition to our Group employees, we
also provide various opportunities for co-creation to a wide range of related
parties, including business partners, in order to achieve “Monozukuri
Innovation” and “Value Creation” more quickly and at a higher level, and
share the latest technologies and ideas related to future competitive BEV
manufacturing.
We will position the Innovation Hub as a symbolic center for internal
and external co-creation and value creation—including those that arise by
chance—that brings together diverse individuals beyond organizational
boundaries. Based on that, we aim for the world’s most advanced
“Monozukuri Innovation” and “Value Creation.”
Creation of a Healthy, Safe, and Secure Workplace
Our basic philosophy is to position health and safety as an important management issue and to prioritize it in all of our
operations. Since the physical and mental health of employees is essential for advancing health and safety, we are working
to promote health Company-wide based on the Health Declaration formulated by the three parties of the Company, the
labor union, and the health insurance association. These efforts have borne fruit, and the Company has been recognized
as a Certified Health & Productivity Management Outstanding Organization for four consecutive years in the large
enterprise category of the Certified Health & Productivity Management Outstanding Organizations Recognition Program.
With the physical and mental health of our employees as our top priority, we promote the creation of a safe and secure
workplace where each and every employee can work vigorously and exercise their abilities to the fullest.
Heat Countermeasures
Regarding the issue of heat countermeasures, which has been voiced by manufacturing department employees, we
have budgeted 1 billion yen from FYE March 2025 for frontline-driven improvements. In addition to the temporary
measures such as the introduction of cooling items that meet frontline needs, we have also initiated efforts to improve
facilities as a permanent measure. Through environmental improvements, we promote the creation of workplaces that are
safe and secure for manufacturing employees and that make it easier for them to work and increase their productivity.
Reducing Workload
One-seventh of our manufacturing departments currently consist of employees over the age of 50, and we expect to
see an even older age structure in the future. Against this backdrop, we are improving our work lines to reduce the
workload of our employees and to create an environment where they can utilize the experience and skills they have
developed over the years. Specifically, we are measuring the workload level of each process and studying the possibility
of reducing the physical load on the existing line. As part of the Gunma Plant restructuring plan for electrification,
we are also considering the introduction of equipment that will help reduce workload, with the aim of realizing a work
environment in which employees can play active roles at SUBARU with enthusiasm for a long time.
Organization-Based Measures
Strengthening of management skills to make the most of diversity
Since FYE March 2023, we have been providing training for all managers to strengthen their management skills to make the most of the diversity
and strengths of employees. Participants have commented that they have gained new perspectives and skills by reviewing their past management
practices, while members of their workplaces have said that they have seen an increase in managers who listen to them and improved communication.
Employment rate of people with disabilities
KPI in July 2026: 2.70%
Results as of June 2024: 2.59%
Number of foreign national employees
105 (including 5 managers)
As of March 31, 2024
LGBTQ+
Extended benefit plan coverage to
same-sex partners beginning in 2022
Recognizing career development support and support for balancing work and childcare as
priority issues for the empowerment of female employees, we are developing systems and
fostering a corporate culture that enables women to continue working through various life
events. Specifically, we implement the Women’s Leadership Program for female employees
who aspire to management positions. This program carries out human resource development
oriented to each individual, and provides various training programs to help employees envision
their own careers. In addition, a message from top management is sent to all Company employees to accelerate the empowerment of female
employees, and a new management training program is being held for supervisors who supervise female employees. In terms of work styles,
various systems such as childcare leave and short working hours are offered in accordance with standards that exceed the law.
Number of female managers
(manager level and above)
KPI in 2025: 48
Results as of April 2024: 43
Special subsidiary SUBARU BLOOM Co., Ltd.—Aiming to Make Flowers of Individuality Bloom
SUBARU BLOOM Co., Ltd., a Special subsidiary established as a core company
for employment of people with disabilities, celebrated its 10th anniversary in
2024. The number of people employed by SUBARU BLOOM has increased from
eight at the time of establishment to 89 in 2024. In FYE March 2023, SUBARU
BLOOM received recognition for its long-standing contributions with the
Gunma Prefecture Governor’s Award as an excellent
company for employing people with disabilities.
The company plays an important role as one of the
largest employers of people with disabilities in the
prefecture. The SUBARU Group will continue its
efforts to create a workplace where employees with
disabilities can shine through their work.
“Bloom” means flowering. The company aims to make flowers of individuality bloom.
Origin of the name SUBARU BLOOM
Trend in the Employment of People
with Disabilities
100
60
80
20
40
0
(Persons)
‘14 ‘15 ‘16 ‘17 ‘18 ‘19 ‘20 ‘21 ‘22
‘24
‘23
(Year)
Office area of Innovation Hub
Health Declaration
To build happiness for our employees and their families, we need a foundation of mental
and physical health.
SUBARU works with its employees to promote health and preventive care, taking on the
challenge of building workplaces full of smiles and enabling growth.
Representative Director, President and CEO, SUBARU CORPORATION
Executive Chairman, Subaru Labor Union
President, Subaru Health Insurance Association
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Financial Capital Message from the CFO
Review of FYE March 2024
In FYE March 2024, demand for SUBARU vehicles remained robust, especially in the U.S. and Canada markets. The
first half of the fiscal year, however, saw residual impact from the semiconductor supply issues ongoing since 2021,
while automobile logistics were affected by constraints throughout the period. We worked to minimize the impact of
these factors by flexibly adjusting production plans and automobile transportation plans. As a result, we were able
to increase automobile production volume to 970,000 units and consolidated sales volume to 976,000 units. With the
effect of additional factors including a retail price revision that enhanced the sales mix and fluctuating exchange rates
that had a boosting effect on profit, operating profit increased 75% from the previous fiscal year to 468.2 billion yen and
ROE climbed 6.5 points from the end of the previous fiscal year to 16.5%. The aerospace segment, which had faced a
challenging operating environment since the COVID-19 pandemic, posted segment profit of 2.7 billion yen, a 4.7 billion
yen increase on the previous fiscal year, moving into the black for the first time in four fiscal years.
Outlook for FYE March 2025
For FYE March 2025, we forecast production volume of 960,000 units, consolidated sales volume of 980,000 units,
revenue of 4,720 billion yen, and operating profit of 400 billion yen. We envisage a solid performance in terms of sales
volume, especially in the key U.S. market. Our plans will however be guided by current inventory levels and sales
trends in overseas markets outside the U.S. In terms of revenue, however, we expect a decrease from the previous fiscal
year. This is because of rising costs in areas such as human resource investment, U.S. sales incentives, and research
and development for the introduction of electrified products. This is in addition to the impact of inflation on costs
across the board and the projected movement toward a stronger yen. Meanwhile, raw material prices continue on an
upward trend to alleviate the burden on our business partners caused by rising labor and energy costs. We regard
it as important to promote cost reduction activities aimed at strengthening competitiveness, but with the essential
precondition of maintaining appropriate business relations with our partners. Going forward, we will unite in a range of
initiatives to meet our targets in production and sales volumes, business results, and other areas, keeping a close watch
on market conditions, particularly exchange rate movements and sales incentives.
The SUBARU Group has developed a highly profitable business model of selection and concentration based on
targeting limited management resources at areas where we can demonstrate our strengths. Amid an era of increasing
uncertainty, exemplified by the full-scale electrification of vehicles, we will pursue financial and capital strategies
designed to maintain this business model as a foundation while also reducing business risk and enhancing business
growth and competitive advantage.
In March 2024, we announced action to implement management that is conscious of the cost of capital and stock
price with the aim of further enhancing corporate value. In terms of return on investment, apart from FYE March 2021
and FYE March 2022, when business was heavily impacted by the semiconductor supply shortage triggered by the
COVID-19 pandemic, our ROE has remained above the level of capital cost, with the most recent figure for weighted
average cost of capital (WACC) standing at around 7%. PBR improved to around 1.0 times, due mainly to the return
to normal in the production and sales environment and movements in the exchange rate, but recent financial market
conditions have pushed this back to around 0.8 times. PER currently stands at around 7.0 times, which we recognize as
low compared to the Tokyo Stock Exchange Prime Market average.
In response to these conditions at a time of great upheaval in the automotive industry, we will steadily implement
world’s leading “Monozukuri Innovation” and “Value Creation”, bringing competitive, SUBARU-distinctive products to
market. Through these efforts, we are pursuing industry-leading profitability and an ROE of 10% or higher as long-term
targets with an eye to 2030. By additionally further enhancing our investor relations (IR) activities going forward and
providing updates on the progress of our electrification strategy, which is key to growth, we will reduce uncertainty in
the medium- to long-term outlook and raise expectations regarding our business performance.
Review of FYE March 2024 and Outlook for FYE March 2025
Implement Management That Is Conscious of the Cost of Capital and Stock Price
Analysis
of Current
Situation
• Cost of capital (WACC) now stands in the 7% range (based on CAPM)
• In and after the end of March 2020, when the COVID-19 pandemic broke out, PBR hovered around 0.8x but has since increased to
around 1.0x. However, recent financial market conditions have pushed this back to around 0.8x. / PER currently stands at around 7.0x.
• ROE has exceeded the cost of capital, except for FYE 2021 and FYE 2022, when semiconductors were in short supply.
• Amid the rapid and nonlinear transformation of the automotive industry, we are making steady progress on the initiatives
announced in our New Management Policy in August 2023. Our future strategy’s internal/external dissemination is also proceeding
as planned.
• We are pursuing industry-leading profitability and an ROE of 10% or higher as long-term targets with an eye to 2030.
Policies and
Targets
Key
Initiatives
Steadily implement
the initiatives laid
out in the New
Management
Policy
Reinforce messaging
and dialogue
Strengthen effectiveness
Improve ROE
Optimally allocate
capital / Increase
value per share
Improve PER
Consolidated Sales Volume
ROE/WACC (Based on CAPM)
Action to Implement Management That Is Conscious of the Cost of Capital and Stock Price
Domestic Overseas
1,200
800
400
0
(Thousand units)
758.4
860.2
734.1
852.4
976.4
980.0
101.8
644.6
89.4
752.7
99.7
877.5
98.9
872.0
108.0
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Targets)
40
20
30
10
0
(%)
29.3
7.3
36.9
6.7
7.4
20.2
14.6
6.7
9.4
4.7
5.5
9.0
6.5
6.7
10.0
6.0
16.5
6.9
4.4
3.8
‘15/3 ‘16/3 ‘17/3 ‘18/3 ‘19/3 ‘20/3 ‘21/3 ‘22/3 ‘23/3 ‘24/3
ROE
WACC
Operating Profit / Operating Margin
PBR/PER
Operating Profit (Left)
Operating Margin (Right)
500
300
100
400
200
0
(Billions of yen)
20
10
15
5
0
(%)
102.5
3.6
90.5
3.3
267.5
7.1
468.2
10.0
400.0
8.5
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Targets)
3
1
2
0
(Times)
30
10
20
0
(Times)
3.0
11.9
2.3
7.1
11.2
2.1
1.7
12.1
1.2
13.1
0.9
10.4
1.0
22.1
0.8
21.3
8.1
0.8
1.0
6.8
‘15/3 ‘16/3 ‘17/3 ‘18/3 ‘19/3 ‘20/3 ‘21/3 ‘22/3 ‘23/3 ‘24/3
PBR
PER
Katsuyuki Mizuma
Director, Senior Managing Executive Officer
Chief Financial Officer (CFO) and
Chief Risk Management Officer (CRMO)
We will implement effective financial
and capital strategies to support
the realization of world’s leading
“Monozukuri Innovation” and
“Value Creation.”
• Steady implementation of world-leading “Monozukuri Innovation” and “Value Creation”
(Monozukuri: Manufacturing)
• Internal dissemination of the concept of capital cost (using in-house ROIC tree)
• Achieve both growth investments and stable shareholder returns (Aim for total return ratio between
30% to 50%)
• Effective share repurchase
• Improve IR activities to enhance expectations for growth and to lower uncertainty
• Reinforce ESG messaging (electrification, human capital, intellectual property, governance, etc.)
• Revise the executive compensation plan (indicators: ROE, employee engagement, and relative TSR)
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Capital Strategy for Value Creation
Corporate Data
We are committed to active dialogue* with domestic and overseas investors covering both financial and non-financial
data. As I stated earlier, we recognize that further improvement in the PER is important for corporate value increase.
Our future corporate growth will naturally require continuously strengthened initiatives for the rollout of our key
electrification strategy, the creation of a governance system to support it, and investment in and utilization of the
intangible assets of human capital and intellectual property, which are the engines of growth. Equally, we will use active
enhancement of disclosure and dialogue relating to the content of the initiatives to improve the quality of engagement,
raise expectations for sustainable growth, and reduce uncertainty. We look forward to your continued support of the
SUBARU Group.
* See page 85 for a presentation of our dialogue record for FYE March 2024.
Regarding returns to our shareholders, we will implement them with a greater focus on improving capital efficiency,
even as investments in electrification increase. With the aim of maintaining a total return ratio between 30% and 50%,
we will pay stable and consistent dividends and flexibly repurchase shares after comprehensive consideration of our
business performance, investment plans, and the business environment. Despite the current high level of uncertainty
affecting particularly the automotive business, we regard shareholder return as an important element of sustainable
corporate management and will continue taking a flexible approach to balanced shareholder return that works
optimally for both our shareholders and the Company based on business conditions, investment plans, corporate
valuation, and other relevant factors at the time.
In FYE March 2024, we were able to post a strong performance, with profit for the period attributable to owners
of parent 385.1 billion yen, the second highest figure in our history. To reflect this result, in addition to a dividend
payout of approximately 80 billion yen, we decided to repurchase shares to a maximum value of 60 billion yen. The
total return to shareholders was approximately 140 billion yen for a total return ratio of 36.3%. The dividend payout
of approximately 80 billion yen consisted of an ordinary annual dividend of 86 yen per share with an additional
commemorative dividend of 20 yen to mark our 70th anniversary in 2023, giving a total annual dividend of 106 yen per
share. The repurchasing of shares to a maximum value of 60 billion yen was completed by September 13, 2024.
For FYE March 2025, we envisage an annual dividend of 96 yen, which would represent a year-on-year increase of
10 yen in the ordinary dividend per share. We will study this figure from various perspectives in accordance with the
policy stated above.
With growing uncertainty over the future, our business faces the question of how to survive and prosper amid a once-
in-a-century transformation. As well as continuous cash generation, effective utilization of the cash we already hold is an
important question. Our aim is to use cash holdings to carry out growth investment focused on electrification, and to
provide stable shareholder return (total return ratio of 30-50%) while also maintaining financial soundness (capital equity
ratio of 50% or more) and financial stability (suitable net cash position).
Currently, our net cash including time deposits amounts to approximately one trillion yen. Most of this is held in
US dollars as the U.S. is our most important market and we therefore consider a certain level of U.S. dollar holding
necessary for operational soundness and stability. Due to recent exchange rate movements, this net cash is now above
the level our company deems necessary for financial stability. Going forward, we will undertake periodic review of the
optimal net cash position based on revenue forecasts and the timing of future investments, which will focus particularly
on full-scale electrification. We will equally keep a close watch on trends in the world economy and the North American
market and on exchange rate movements to determine the optimal balance of holdings between the yen and U.S.
dollar. We will also seek to utilize yen-denominated interest-bearing debt effectively as we steadily build an optimal and
efficient financial base.
In the policies announced under our New Management Policy in August 2023, we disclosed an updated plan for
plant reorganization to support electrification, along with an investment of approximately 1.5 trillion yen to realize
world’s leading “Monozukuri Innovation” and “Value Creation.” Broadly speaking, we foresee three strands of
investment under this plan: battery-related investment, investment to enhance the production system in Japan and the
U.S., and investment in EV development. As these are long-term projects, and as current conditions make forecasting
of market trends difficult, our investment plans incorporate flexible estimates. We are moving gradually but steadily to
roll out investment for future growth.
In the area of battery-related investment, we are working in partnership with Panasonic Energy Co., Ltd., on
preparations for the production and supply of cylindrical automotive lithium-ion batteries. In accordance with a plan*1
announced on September 6, 2024, our two companies aim to invest a total of approximately 463 billion yen to establish
a lithium-ion battery plant with an annual production capacity of 16 GWh*2 at Oizumi in Gunma Prefecture. The
batteries produced at the new plant will be mounted from FYE March 2029 in BEVs manufactured by SUBARU.
Regarding our investment in production plants, as already announced, we are progressing with plans for mixed BEV
production at the Yajima Plant within the Gunma Plant and the establishment of a dedicated BEV production line at
the Oizumi Plant. Additionally, we are advancing the renovation of the Kitamoto Plant to manufacture transaxles for
the next-generation HEV. The Kitamoto Plant, which is due to start operation in the fall of 2024, is tasked with handling
the first step toward realizing a world’s leading position in “Monozukuri Innovation” by ensuring flexibility in the initial
stage of the transition to electrification. Accordingly, it has been the object of investment in initiatives related to quality,
diversity, logistics, and other areas. We will continue to invest effectively and efficiently, taking account of market trends
and other factors and subjecting the details of each investment to close scrutiny.
*1 The plan was approved by the Ministry of Economy, Trade and Industry on September 6, 2024, as part of its strategy for a stable supply of storage batteries.
*2 As of December 31, 2030
Enhanced Dialogue and Disclosure for Sustainable Growth
3-in-1 Strategy of Financial Soundness and Stability, Growth Investment, and Shareholder Return
Total Dividend Payout / Dividend per Share
Capital Investment
Total Ordinary Dividend Payout
150
50
100
0
(Billions of yen)
76.7
Ordinary
dividend
100 yen/share
43.0
Ordinary
dividend
56 yen/share
Ordinary
dividend
56 yen/share
Ordinary
dividend
76 yen/share
Ordinary
dividend
86 yen/share
Commemorative
dividend
20 yen/share
43.0
98.3
¥40 billion
139.7
¥60 billion
‘20/3
‘21/3
‘22/3
‘23/3
‘24/3
Acquisition of Treasury Stock
Total Commemorative Dividend Payout
200
100
150
50
0
(Billions of yen)
86.2
86.1
122.8
167.5
180.0
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Target)
Profit for the Period Attributable to Owners of Parent /
Total Return Ratio
R&D Expenditures
Profit for the Period Attributable to Owners of Parent (Left)
Total Return Ratio (Right)
500
400
300
100
200
0
(Billions of yen)
80
40
60
20
0
(%)
152.6
50.3
76.5
56.1
70.0
61.3
200.4
49.1
385.1
36.3
‘20/3
‘21/3
‘22/3
‘23/3
‘24/3
160
80
120
40
0
(Billions of yen)
101.6
113.8
107.8
130.6
155.0
‘21/3
‘22/3
‘23/3
‘24/3
‘25/3
(Target)
Please visit the SUBARU website for details about financial information.
https://www.subaru.co.jp/en/ir/library/index.html
Financial Information
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Capital Strategy for Value Creation
Corporate Data
The Love Promise*1 initiative operated in partnership with retailers has had positive results in the U.S. In 2023, we
launched a related initiative in Japan under the banner of the Cherishing Every Life project. As part of its approach
based on people-focused monozukuri, SUBARU has always prioritized safety and focused attention on protecting life.
The Cherishing Every Life project is an initiative in partnership with customers, retailers, and local communities whose
starting point is this consistent SUBARU commitment to protecting life. “Human life” is irreplaceable and “natural life”
takes care of rich forests and wildlife. We will continue to support those who are working to “protect and pass those on
to a future full of smiles”.
Under the theme of cherishing human life, the campaign to eliminate water accidents run by the Japan Lifesaving
Association (JLA) resonated with us. We therefore became a JLA official partner to support its activities, including
by providing SUBARU Lifesaver Cars through retailerships in Japan. The SUBARU Lifesaver Cars provided through
retailerships are used in local community patrols, safety education, beach patrols, and other activities. All vehicles are
fitted with a compact, lightweight automated external defibrillator (AED)*2
for lifesaving activity. The retailerships work with the local lifesaving
association to organize workshops with JLA instructors to teach how to
give cardiopulmonary resuscitation and how to operate an AED. They also
conduct road traffic safety activities with local lifesavers and carry out a
wide range of other activities around the shared concern of protecting life.
Under the theme of cherishing natural life, we are engaged in
partnerships with the bodies that manage national parks. We have
concluded partnerships with the Shiretoko Nature Foundation, whose mission is to protect nature on Hokkaido’s
Shiretoko Peninsula and hand it on to the next generation in an improved condition, and with the Natural Parks
Foundation, which manages 15 of Japan’s 34 national parks. In this way, we
support the activities of people engaged in protecting natural life through
provision of vehicles and other means. In December 2023, we entered
into a National Park Official Partnership to facilitate collaboration with the
Ministry of the Environment, which administers the national parks. This will
enable us to support our partner organizations and help vitalize national
parks and promote their attractions through joint activities.
By maintaining our social contribution through the various activities*3 of
the Cherishing Every Life project, we will continue spreading resonance and coexistence and deepening connections
with customers and local communities.
*1 See pages 21–23 for information on the Love Promise initiative in the U.S.
*2 AEDs are fitted in all the vehicles, which were provided for use in the period from June 28 to September 2, 2024.
*3 See our website for details on the activity: https://www.subaru.jp/project/hitotsunoinochi/ (in Japanese only)
Product-Based Initiatives to Spread Resonance and Coexistence
Cherishing Every Life Project
SUBARU
Group
Customers
Shareholders
and
investors
Local
communities
Governments
Financial
institutions
NGOs and
NPOs
Education
and research
institutions
Media
Business
partners
Employees
Social Capital
SUBARU attaches great value to its connections with
customers and all other stakeholders. These close
connections are the foundation of the SUBARU brand
and form an indispensable aspect of our business
activity. Going forward, we will work through our business
activities, dialogue, and a wide range of events to
engage closely with and listen to our stakeholders so
as to further deepen our connections in many different
areas as part of shared efforts to achieve an enjoyable
and sustainable society.
Our corporate sports activity features two clubs, a baseball club and a track and field club. The activities of our sports
clubs, which compete at top amateur level, not only promote employee morale and team spirit but also provide an
activity base where local community members have the opportunity to develop a spirit of courage and challenge. Both
clubs engage in rigorous training, balanced with work duties, in order to achieve good performances at competitive
events. At the same time, they take an active part in local road traffic safety awareness campaigns, sports coaching
events, and other local activities, helping to deepen connections between the SUBARU Group and local communities.
Baseball Club
The baseball club, which was established in 1953 with the aim of promoting corporate
public relations and supporting employee morale, has qualified 29 times for the Japan
Amateur Baseball Championship and 16 times for Japan’s annual Intercity Baseball
Tournament. When it competes in the Intercity Baseball Tournament, the team attracts
support in its first match not only from employees and their families but also from many
residents of Ota City and Oizumi Town in Gunma Prefecture, where the club has its
bases. At its first match of the 95th Intercity Baseball Tournament in 2024, around 12,000
spectators gathered at Tokyo Dome and the team was cheered on with loud enthusiasm.
*1 As of August 31, 2024
Track and Field Club
The club was established in 1998 with the aim of giving a boost to the local community
by participating in the All-Japan Men’s Corporate Team Ekiden Championships. This is a
long-distance relay race, commonly known as the New Year Ekiden, whose course runs
partly through Ota City in Gunma Prefecture, home to SUBARU’s main plant. For the New
Year Ekiden, which the club has competed in 23 times*2, many local people line up along
the course route on New Year’s Day to wave the SUBARU flag and cheer the team on.
The sight of the SUBARU team drawing strength from the crowd as they run through their
home territory of Gunma helps to deepen our connection with the local community.
*2 Up to and including the 68th event, held on January 1, 2024.
Deepening Community Connections through Corporate Sports — Baseball Club / Track and Field Club
In November 2023, we launched the fan community website Subagaku. The name of the website reflects our hope
that it will serve as a space like a school for supportive exchange with fellow learners. By enabling them to share their
personal experiences with SUBARU vehicles and other interests through the website, we aim to promote resonant
connections between SUBARU and our customers and also among our customers. Serving as principal of Subagaku
allows the SUBARU Chief Technology Officer (CTO) to engage in two-way communication with customers, bringing our
vehicle manufacturing still closer to customers’ lives as we work together on “Value Creation” toward the age of the EV.
Subagaku, a Community Website for Our Fans Connecting SUBARU with Its Customers
(Available in Japanese Only)
The Yajima Plant within the Gunma Plant welcomes factory tours as part of elementary school field trip programs.
Through the example of vehicle manufacturing, we want to add as much as we can to the children’s understanding
of Japanese industry and labor and our connections with the natural environment. At the same time, we want to
encourage children to think positively about their future working life and ambitions. With this in mind, we host factory
tours from many elementary schools not just in Gunma Prefecture but throughout the Kanto region. We continued to
offer tours during the COVID-19 pandemic using remote technology. Currently, we
offer both on-site and remote tours depending on the school’s preference. In FYE
March 2024, our on-site tours had 21,156 participants, while remote tours drew 3,509
participants (including school personnel) from elementary schools in areas as far away
as Fukuoka and Kagoshima prefectures. By offering learning opportunities to the
children who are our future, we will deepen our connections with society.
Creating Learning Opportunities for Children — Gunma Plant Hosts Factory Tours
https://community.subaru.jp/
Subagaku (Subaru community website; available in Japanese only)
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Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
We recognize climate change initiatives as one of our most important issues and endorsed the TCFD recommendations
in April 2023*1. Toward our target of achieving carbon neutrality by 2050, we have set long-term goals for CO2 emissions
reduction in products and at plants and offices together with medium-term goals as interim milestones. By working toward
these goals, we will contribute to realizing a decarbonized society.
*1 For more information on SUBARU’s disclosure of the TCFD recommendations, please see our
TCFD Content Index (https://www.subaru.co.jp/en/csr/tcfd/).
Management System
In the area of climate change, the Environment Committee discusses the broad framework of medium- to long-term
measures in line with the standards required by the society of the future and assesses related progress. Particularly
significant issues are referred to the Board of Directors following discussion by the Sustainability Committee, which
is the forum for deliberation on all SUBARU Group CSR initiatives. We wish to contribute to realizing a decarbonized
society by reducing CO2 emissions throughout the business activity life cycle. We therefore hold Carbon Neutrality
Promotion Meetings, whose aim is to achieve CO2 reduction across all areas. These meetings are used to monitor
initiatives focused on the entire life cycle, including not only products and plants and offices but also materials and
components, transportation, and disposal, with overall coordination by the Environment Committee.
Strategy
To address climate change-related transition risks in policy and regulation, technology, markets, and other items,
SUBARU works to identify uncertain climate change-related risks.
Mitigating Climate Change
Examples of Scenarios and Their Risks/Measures
SUBARU explores climate change-related countermeasures in consideration of a variety of scenarios, including its
own scenario assuming carbon neutrality by 2050 (equivalent to the 1.5°C scenario), based on policy trends in various
countries relating to the regulation of fuel economy and other areas and information published by the International
Energy Agency and other organizations. This exploration also incorporates risks and opportunities recognized
with respect to sustainable business activities. As an example measure, SUBARU has developed an electrification
strategy that considers multiple scenarios, including one in which the percentage of EVs sold in the market increases
significantly, as well as one in which the market penetration of EVs increases modestly. We are also advancing with
business continuity plan (BCP) measures to deal for instance with the risk of water-related disaster affecting our
business partners and flooding during torrential rainfall. This action is in consideration of the risk of increasingly severe
natural disasters due to a lack of progress in addressing climate change.
Natural Capital
In its Environmental Policies, SUBARU states that our fields of business are “the earth, the sky and nature”, declares its
commitment to initiatives for coexistence with nature, and designates the environment as one of its Six Priority Areas
for Sustainability, thus recognizing it as a key area for the continuation of its business activity. Within the area of the
environment, we have additionally declared three issues for particular focus: mitigating climate change, realizing a
circular economy, and coexistence with nature. In addition to using advanced technology to develop environmentally
friendly products, we undertake Group-wide environmental activity aimed at achieving coexistence with nature with
the ultimate goal of reducing to virtual zero our environmental impact on the natural world, and beyond that having an
actual positive impact.
Main Risks Identified
(Bolded items are identified as highly important risks related to the strategic reorganization of SUBARU’s production system.)
Climate-related
Risks
Main Risks Identified
Transition risk
Regulatory
risk
Business
management
in general
In the event that more rigorous climate change targets are set in various countries, SUBARU’s business
could be significantly affected.
Products
If SUBARU fails to meet fuel economy regulations imposed in various countries, the Company could
incur additional costs or losses related to negative incentives, such as fines or non-penal fines for legal
violation, and credit purchase for unmet standards. Also, some of our products could fail to satisfy certain
fuel economy standards, resulting in restrained sales opportunities.
Production
phase
SUBARU could incur rising costs due to fossil fuel use, not only because of geopolitical factors associated with
petroleum, etc., but also carbon taxes, emission quotas, and other government policies and regulations.
Technology
risk
Products
To promote electrification, it is crucial to ensure profitability for the entire product cycle ranging from
procurement and use to disposal. Thus, it is essential to involve SUBARU’s upstream and downstream
partners in exerting efforts toward this end. Failure to do this could render the Company unable to meet
the profitability goal for the entire product life cycle.
Production
phase
If use of renewable energy does not grow as expected, SUBARU could face slower progress in achieving its
Scope 1 and 2 emissions reduction goals.
Climate-related
Risks
Main Risks Identified
Transition risk
Market risk
Products
At present, it is difficult to predict technological progress and price optimization for electrification, which
will likely cause a substantial gap with the real state of market needs. In such a situation, SUBARU could
incur unnecessary and excessive R&D costs while facing a decline in customer satisfaction, resulting in
unexpected losses and reduced sales opportunities as well as hampered advancement of the Company’s
electrification efforts.
In addition, SUBARU views electrification as a steady medium- to long-term trend, and also anticipates
the possibility of its swift and sweeping penetration of the market at some stage. SUBARU could be
unprepared for such prospect in terms of technology and timely product lineups, and thus suffer from a
resultant loss of product sales opportunities.
Reputational
risk
Business
management
in general
If SUBARU fails to implement adequate initiatives to achieve low-carbon/zero-carbon outcomes, its brand
value could be harmed, which could affect the Company’s sales and recruiting ability. Capital costs could
also rise, due to increased difficulty in obtaining financing from investors.
Physical risk
Acute
physical risk
Business
management
in general
As an impact of climate change, extreme torrential rain will frequently cause floods in various locations,
which could pose risks of SUBARU’s operations being affected by disrupted supply of raw materials and
submerged factories.
Chronic
physical risk
There is a possibility that SUBARU might suffer from shortages of natural resources used for tires and metal
resources, such as materials for automotive batteries used in electrification technologies.
Main Opportunities Identified
Climate-related
Opportunities
Main Opportunities Identified
Market opportunity
If SUBARU advances its efforts to make products more environmentally friendly as planned and global climate change
mitigation/adaptation efforts progress adequately, the Company will be able to maintain its key markets while at the
same time potentially expanding in markets receptive to its offer of “Enjoyment and Peace of Mind.” In addition, through
contributing to addressing climate change issues, SUBARU could increase its brand value, thereby enhancing its sales and
recruiting ability. This could make it easier for the Company to obtain financing from investors, thereby lowering capital costs.
Energy source
opportunity
Regarding energy use during the production phase, by transitioning to renewable energy while at the same time giving
due consideration to cost-effectiveness, SUBARU could overcome the risk of being exposed to price fluctuations
involved in energy derived from fossil fuels, thereby preventing future cost increases.
Note: The risks and opportunities described above are based on past facts and currently available information, and may change significantly due to such
factors as future economic trends and the business environment facing SUBARU. The opportunities described represent those for SUBARU’s products
to contribute to climate change adaptation and do not anticipate climate change-related deterioration.
Scenario
Example Scenario Risks of Particular Importance
Measures
Penetration of BEVs
Products
Risk of limited product sales
opportunities due to failure
to meet certain fuel economy
standards
• Building a production system that can dynamically adapt the
production ratio between BEVs, hybrids, and ICE vehicles, keeping a
close eye on environmental regulations and market trends
• Establishing an eight-model BEV lineup by the end of 2028 with
400,000 BEVs sold in the U.S.
Risk of market need diverging
from electrification technology
Increasing severity of
natural disasters
Business
management
Risk of operations being affected
by disrupted supply of raw
materials and submerged factories
as a result of frequent flooding in
various locations from extreme
torrential rain
• Taking measures against flooding by installing rainwater collection
tanks and strengthening drainage capacity
• Organizing a system for restoration support activities in the event of
a contingency at business partners and assessing the risk of water-
related disasters
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Corporate Data
Scope 1: Direct emissions of greenhouse gases from a company’s
own facilities.
Scope 2: Indirect emissions of greenhouse gases from the use of
purchased or acquired electricity, heat, and/or steam
supplied by another company.
Scope 3: All indirect emissions other than Scope 1 and 2 emissions,
including those arising from the procurement of raw
materials, transport, product use, and the disposal
process, as well as arising from employee commuting,
business travel, etc.
Scope 1
264 thousand t
(1%)
Scope 2
207 thousand t
(1%)
Scope 3
39,442 thousand t
(98%)
39,914 thousand
t-CO2
Category
Target Year
Goal
Products
Scope 3
2050
Reduce average well-to-wheel CO2 emissions from new vehicles (in operation) by 90%
or more compared to 2010 levels*2
Early 2030s
Apply electrification technologies*3 to all SUBARU vehicles*4 produced and sold
worldwide
2030
Aim for 50% of global sales to be BEVs
Plants and offices
Scope 1 and 2
FYE March 2051
Achieve carbon neutrality
FYE March 2026
Reduce CO2 emissions by 60% compared with FYE March 2017 (total volume basis)
*2 Reduce total CO2 emissions calculated based on the fuel efficiency (notified value) of all SUBARU automobiles sold across the world by 90% or more
relative to the 2010 levels in 2050. Changes in the sales quantity due to changes in the market environment shall be taken into consideration, while
minor changes in running distance shall not.
*3 Refers to the technology used to foster the use of electricity for EVs, HEVs, and others.
*4 Excluding models supplied by OEMs.
Risk Management
To address climate change-related transition risks in policy and regulation, technology, markets, and other items,
dedicated departments at SUBARU gather information from a wide range of sources and work to identify uncertain
climate change-related risks from future projections. These transition risks are proposed and discussed during the
Executive Meeting, and particularly significant matters are subject to deliberation within the Board of Directors before
decisions are made.
The physical risks associated with climate change include flooding and other natural disasters. The Risk Management
and Compliance Office plays a pivotal role in establishing regulations in response to these operational risks as part
of the BCP system. During emergencies, the office centrally grasps Group-wide information, establishing a system to
manage Company-wide response.
Metrics and Targets
In order to contribute to a decarbonized society, SUBARU has set long-term goals for 2050 (long-term vision) and
interim medium-term goals (milestones) for products (Scope 3) and for plants, offices, etc. (Scope 1 and 2). These goals
are reviewed as necessary to adapt to non-linear and rapid change in the business environment. In 2023, we raised
the medium-term goal for products to achieving a 50% share of all automobile sales for BEVs in 2030, and raised the
medium-term goal for plants and offices to achieving a 60% emissions reduction by FYE March 2036 compared to FYE
March 2017.
Scope 3 Initiatives
Toward reducing CO2 emissions during product utilization, which account for the majority of SUBARU’s total CO2
emissions, we are progressing with the application of electrification technologies to the vehicles we sell. In FYE March
2024, the share of electric vehicles in SUBARU’s global vehicle sales (based on retail sales) was 7.8%, with the figure for
BEVs at 1.5%. With our focus on reaching the 2050 long-term goals and the 2030 medium-term goals, we will continue
moving steadily forward with the electrification initiatives set out in the SUBARU New Management Policy*5.
As an aircraft manufacturer, SUBARU has been developing technologies for decarbonization to realize a sustainable
society, and in March 2024 SUBARU successfully conducted test flights using sustainable aviation fuel (SAF) in a
helicopter. SAF is manufactured from plant matter, waste oil, and other raw materials. Since the plants which provide
its main raw material absorb atmospheric CO2 during photosynthesis, it is possible to balance the amount absorbed
against the amount emitted. This promises a greenhouse gas-reducing effect compared to conventional fossil-derived
aviation fuel.
*5 See pages 24–29 for the electrification initiatives in our new management policy
Scope 1 and 2 Initiatives
The Scope 1 and 2 emissions volume for FYE March 2024 was 471,854 t (market standard), a reduction of 18,000 t from
the previous fiscal year and of 20.9% compared to FYE March 2017 (FYE March 2024 Scope 1 and 2 emissions based on
location standard: 545,917 t).
SUBARU is working to switch to renewable energy and upgrade to highly efficient machinery and equipment.
Renewable energy in FYE March 2024 accounted for 7.2% of the energy consumption of the entire SUBARU Group and
22.5% of its total electricity consumption. All of the electricity purchased at the Gunma Main Plant, Utsunomiya South
Plant and 2nd South Plant, the Ebisu Subaru Building, and the SUBARU Academy is carbon-neutral electric power.
Toward the medium-term goals for FYE March 2036, the SUBARU Group will continue implementing energy-
saving measures along with other initiatives, such as in-house generation or purchase of carbon-neutral electric
power and introduction of hydrogen, ammonia, and other carbon-neutral fuels, as part of systematic Scope 1 and 2
emissions reduction.
Initiatives and Achievements
SUBARU Group CO2 emissions in FYE March 2024 (Scope 1, 2, and 3) amounted to 39,914 thousand t-CO2. The
majority of our emissions, accounting for 98% of the total, are Scope 3 emissions, which consist mainly of emissions
from the utilization of Group products. The SUBARU Group’s direct CO2 emissions (Scope 1 and 2) are marginal
compared to our Scope 3 emissions. Nevertheless, we believe that taking the lead in initiatives to reduce direct CO2
emissions will result in more active efforts throughout the entire SUBARU value chain and we will therefore continue
with proactive efforts.
Illustration of Scope 1 and 2 Emission Reduction Measures and Impact up to 2035
https://www.subaru.co.jp/en/csr/environment/climaticvariation.html
More detailed information on initiatives to mitigate climate change
2016
(Base year)
(Latest figure)
(BAU)
(Target value)
2023
2035*6
2035
Scope 1
Scope 2
Other
Use of carbon-neutral
electric power
Use of renewable energy
Energy conservation
Other
Carbon-neutral fuel
Use of carbon-neutral
electric power
Use of renewable
energy
Energy conservation
On-site improvement/
fuel conversion
On-/off-site
electricity generation
Use of hydrogen/
ammonia
Purchase of credits, etc.
Use of carbon-neutral
electric power menus
(Non-fossil fuel energy
certificates, etc.)
*6 Assuming the electricity emission coefficient in Japan decreases to 0.25 t-CO2 per thousand kWh
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Recycle-Friendly Vehicle Manufacture
SUBARU incorporates recyclability into its automobile design
process to make effective use of limited resources.
We are working on initiatives to increase vehicle recyclability.
These include adjusting the layout and structure of wiring
harnesses to improve material recovery rate in end-of-life
vehicles and contribute to the infrastructure for good quality
steel recycling; improving material labeling to increase the ease
of sorting; and using a combination of hooks and clips to attach
bumpers to facilitate disassembly.
SUBARU is also working to develop technologies to utilize
recycled resins and biomass materials in place of the resins
currently used in automobiles.
Development of Upcycled Products Using Waste Materials
from the Manufacturing Process
In addition to promoting the introduction of recycled materials, such
as the recycled resin that is an ongoing project, the SUBARU Group
is researching the use of other sustainable new materials including
food processing residue and other plant-based materials. We are also
progressing with the development of upcycled products using waste
materials generated in the manufacturing process. Upcycling is an
approach to materials that were previously disposed of as waste that
reinvents them by adding new appeal and value. SUBARU has focused
on waste material generated in the production process, and is working
to create value by collaborating with other companies on projects that
reach beyond the automotive industry.
The SUBARU Group, whose main business is in the manufacturing industry, regards realizing a recycling-oriented
society*1 as an important theme closely relevant to its business activity. The Group will help create a society that
recycles with the goals of efficient resource recycling throughout the product life cycle, maintaining zero landfill at
production bases in Japan and abroad, and taking the 3Rs*2 to the next level.
*1 Increased resource efficiency through recycling of materials and recycling-based business activity.
*2 Reduce, Reuse, Recycle
SUBARU’s core operations are in the automotive and aerospace industries and its business fields therefore embrace
the earth, the sky, and nature. Accordingly, we aim through our business activity to protect biodiversity and promote
coexistence with nature. To continue our biodiversity-friendly business activities, in April 2019 we endorsed the
Keidanren Declaration for Biodiversity and adopted the SUBARU Guidelines on Biodiversity as the foundation of the
SUBARU Group‘s biodiversity protection activities. The guidelines were formulated with account taken of international
trends in biodiversity management and with reference to documents including the Ministry of the Environment’s
Guidelines for Private Sector Engagement in Biodiversity and the Keidanren Declaration for Biodiversity and Guideline.
By additionally ensuring consistency with our Six Priority Areas for Sustainability and the SUBARU Environmental
Policies, we designed them for guaranteed effectiveness and continuity.
One of the themes of the Cherishing Every Life project launched in 2023 is the natural life we cherish in our rich
forests and wildlife. The project supports people who work through daily activity to protect life and pass it on for a
brighter future.
SUBARU Forest — An Initiative for Coexistence with Nature
We began work on the SUBARU Forest Project in FYE March 2018 as an initiative to embody the coexistence with
nature promoted in the SUBARU Environmental Policies. To preserve biodiversity, we carry out tree planting, thinning,
nature protection, and other forest management and conservation activity on forested land in and around our business
sites in Gunma Prefecture, Tochigi Prefecture, and Hokkaido.
SUBARU Forest Bifuka in Hokkaido
Since FYE March 2018, we have been progressing with an artificial
afforestation project which takes the long-term perspective of nurturing
the forest of 50 years from now. The project site is approximately
115 hectares of forest within the Bifuka Proving Ground, part of the
SUBARU Test & Development Center at Bifuka Town in the Nakagawa
district of Hokkaido. We are conducting this activity in partnership
with Bifuka Town and other local communities. In 2018, we concluded
an agreement with the municipality on the implementation of forest
conservation activities. SUBARU now cosponsors the yearly tree-
planting festival and, in FYE March 2020, certification was obtained
under the Sustainable Green Ecosystem Council (SGEC) FM international forest certification system for municipally
owned forest and forested land within the SUBARU business site to allow the municipality to promote the effective
utilization of forest resources. Meanwhile, wild animals such as Ezo red foxes and brown bears have been spotted on
the premises, and we are considering measures aimed at coexistence with these animals in cooperation with local
governments. Through these activities, we will promote coexistence with nature in partnership with local communities.
As a measure to combat climate change, we began purchasing J-Credits in FYE March 2022.
Business Activity and Coexistence with Nature
Subaru of Indiana Automotive, Inc. (SIA), our U.S. production base,
launched an initiative to protect the ecosystem and provide a friendly
habitat for local wildlife by improving the pond area within the plant
site and developing the surrounding greenspace. As a result, the
National Wildlife Foundation, one of largest non-governmental nature
conservation groups in the U.S., designated the site as a supportive
wildlife habitat in 2003, the first such designation of an automotive
production plant in the U.S. The plant is surrounded by a rich natural
environment home to many wild deer, where wild Canadian geese and
herons also feed and rest.
Achieving a Circular Economy
Coexistence with Nature
https://www.subaru.co.jp/en/csr/environment/recyclingsociety.html
More detailed information on initiatives to realize a circular economy
https://www.subaru.co.jp/en/csr/environment/biodiversity.html
More detailed information on initiatives for coexistence with nature
Example of upcycle
initiatives
Shopping bag made in
partnership with Toyoda
Gosei Co., Ltd.
Made using excess fabric
from airbag manufacture
Waste material from the
production process
(Air cleaner case)
Waste material from
the production process
(Undercarriage cover)
Recycled PET
material
(Floor mat)
Recycled PET
material
(Mud guard)
Waste material from the
production process
(Ventilation grille)
Recycled felt + Recycled PET
material
(Sound-insulating material)
Waste material from the
production process
(Bumper side cover)
Waste-derived
resources
from separate loops
Recycling
Zero emissions
Produce
Enjoy
Upcycle
Waste-derived
resources sent to
separate loops
Upcycle
Examples from the 2023 Crosstrek and Impreza Models
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Corporate Data
In the automotive industry, which is facing a once-in-a-century period of major transformation, SUBARU is working to
meet customer expectations and enhance its corporate competitiveness by advancing efforts to achieve world’s leading
“Monozukuri Innovation” and “Value Creation”, as outlined in the SUBARU New Management Policy. Amid the rapid
advancement of IT and digital technologies across society, our IT strategy is driven by the vision of creating a sustainable
SUBARU through IT. We are working toward achieving “Monozukuri Innovation” and “Value Creation”, in line with
this vision. Through these efforts, we are building a solid foundation for development, manufacturing, and sales, while
driving transformation across the entire SUBARU Group via IT, creating the agility needed to keep pace with the times.
To strengthen the connection between SUBARU and our customers, we are advancing the use of IT, data, and digital
technologies with two main pillars: reinforcing the monozukuri process and creating new value. Previously, our systems
and data were individually optimized by department, which hindered our ability to effectively utilize valuable data. To
address this issue, we are building an environment that centers on data and enables collaboration with various business
activities, aiming to create synergistic effects among our diverse initiatives toward achieving “Monozukuri Innovation”
and ”Value Creation”. By effectively utilizing the accumulated data, we will enhance the entire monozukuri process,
which is becoming more advanced and complex, particularly in electrification. At the same time, we are advancing
efforts to provide customers with new experiential value, further deepening our connection with them.
Basic Policy
Strengthening the Connection between SUBARU and Our Customers through IT
Primary Initiatives
IT and DX Strategies
Accelerate “Monozukuri Innovation”
through data utilization
Solidify ““Value Creation”
through connected services
×
IT leaders driving innovation
• Cultivating IT specialists (know-how and
knowledge sharing)
• Transforming into smart employees
Reform business processes through IT, data, and systems
• Streamline data
• Utilize advanced technologies
Acceleration
Environmental
enhancement
• Agile development, operation,
and maintenance
• Fit to Standard
Cultivate human resources that continue
to transform operations through IT and data
Company-wide reform with
an IT cross-functional approach
Become “One SUBARU” and strengthen competitiveness
through IT and data
Establishing an IT-centered foundation
The vision of our IT strategy is to create a sustainable SUBARU through IT
The role of IT in achieving “Monozukuri Innovation” and “Value Creation”
Optimizing governance
• Zero trust security
• IT investment and cost optimization
Reform Business Processes through IT, Data, and Systems
In response to the rapid and non-linear transformation in the automotive industry, we are working on business
process reform to simplify operations using IT, data, and systems, aiming to respond at a pace that far exceeds
SUBARU’s previous capabilities. We are promoting Company-wide reform through IT by streamlining data, utilizing
advanced technologies to accelerate and simplify operations, and establishing a framework for agile development,
operation, and maintenance. Additionally, by adopting the Fit to Standard approach, which leverages the best
available technologies, we are quickly optimizing our operational environment.
Enhancing Corporate Foundations through Optimized IT Governance
As the scope of stakeholders we engage with continues to expand due to technological advancements and
changes in business and work styles, we are committed to establishing global IT governance centered around
cybersecurity. This will enable us to consistently carry out operations that earn the trust of all our stakeholders.
From the “One SUBARU” perspective, we are transforming our corporate structure to enable more efficient
operations, faster decision making, and streamlined business execution through the standardization of rules and
policies across the entire supply chain, including our bases, affiliates, and suppliers in Japan and overseas.
Cultivating Talent to Drive Reform through IT and Data in an Era of Transformation
To create and deliver new products and services in the coming era, it is essential to adapt to advancements in IT
and digital technologies. To achieve this, we are focusing on developing specialized talent with advanced IT skills,
discovering and nurturing individuals capable of leading business improvements through IT, and enhancing the
IT/DX literacy of all employees. We position these and other initiatives as part of our “smart employee” strategy,
emphasizing the cultivation of our human resources.
Product planning
Development
Manufacturing
Sales
Data
CONNECT
ELECTRIC
EVs
Safety and
peace of mind
SHARED &
SERVICE
Ride-sharing
Car-sharing
AUTONOMOUS
High-accuracy maps
Enhancing
infrastructure
Data
Data
Benefits
Benefits
Data
Data
Benefits
Benefits
Data
Data
Benefits
Benefits
New customer experiences
New customer experiences
Affinity
Affinity
Next cycle
Next cycle
Connections
Connections
Understanding the qualities
of SUBARU
Integration into
Integration into
new products
new products
Internal systems
Creating new customer experiences
Reinforcement of the Monozukuri process
(Changes in our business, organization, processes, and
corporate and organizational culture)
Creation of new value = “Value Creation”
(Changes to products, services,
and business models)
Enhance
competitiveness
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Corporate Data
Reporting
Monitoring
Business-oriented risk identification (1)
Identification of important risks recognized
by each division/and office
Promoting risk management overseeing the entire Company
Implementing effective responses to
the identified important risks
Identification of risks from a management perspective,
including those from the external environment and
other risks that inhibit sustainable growth
Management-oriented risk identification (2)
Identifying important risks
Through executive-level discussions, identifying the important
risks that have a significant impact on management and
business activities, among the risks identified in (1) and (2)
Board of
Directors
Risk Management
The SUBARU Group is undertaking risk management as one of its key priority management issues, not only to address
emergency situations when they arise but also to deal with various risks that have a serious impact on daily corporate
activities, as well as to minimize damage when risks emerge.
The automotive industry is ushering in a major transformation, which only occurs once in a hundred years.
The SUBARU Group, which operates businesses globally, is aiming to enhance the resilience of its management
infrastructure and ensure the sustainability of its businesses by quickly tackling changes in world affairs. At the same
time, the Group must boost its measures to minimize its human, social, and economic losses. Amid this environment,
it is essential to strategically promote risk management throughout the Group to conduct business activities. We
therefore believe it is important to create a SUBARU Group with an infrastructure that is resilient to risk to enhance our
corporate value.
Our Approach
To prevent the emergence and expansion of risks to the SUBARU Group, the CRMO (Chief Risk Management Officer)
appointed by the Board of Directors leads risk management and compliance activities, reporting their status to the
Board of Directors.
As a system to promote risk management, SUBARU has appointed risk management officers (job grade of Chief
General Managers) for each department and established the Risk Management and Compliance Committee. This
committee is chaired by the CRMO, and its vice chairperson is the executive officer in charge of the duties of the Risk
Management Group, comprised of the Risk Management and Compliance Office and the Legal Department. At this
committee, members deliberate, discuss, make decisions, and exchange/communicate information on important matters.
The CRMO leads corporate Group-wide efforts to enhance risk management with professional support from
experts in corporate departments, such as the Risk Management and Compliance Office and the Legal Department.
In this leadership role, the CRMO works closely with the Corporate Planning Department, which performs division-
encompassing functions, as well as different divisions and companies. The Audit Department audits execution of tasks
by each division and subsidiary in a planned manner.
Management System
Information sharing/
reporting
Determine which response
headquarters should be
set up according to the
situation
President and CEO
CRMO
Risk Management and
Compliance Office
Dealerships, affiliated companies,
customers
Each department
Board of Directors
Risk Management and
Compliance Committee
Emergency situation
Normal situation
Cooperation
Normal situation
Emergency situation
Risk
management
officer
• Formulate Company-wide
policies
• Supervise risk
management situations
• Address Company-wide
issues
• Formulate action
guidelines
• Understand and report
the implementation
situation
• Operate committee
meetings
• Support activities at
individual departments
CRMO
Emergency Response Headquarters:
For response to critical situations
CRMO, Risk Management and
Compliance Office, related officers
Departmental Response Headquarters:
For independent response to incidents
by the related department
Risk Management Officer
Departmental risk
management officers
General managers, company
presidents, officers in charge of
common departments, etc.
Quality assessment support
Technical conformity support
Supply chain management
Market related
Stakeholder communication
Executives support
Safety/health/personnel protection
Management decision support
Cooperation between offices/plants
Legal services
Group companies related
IT system/Cybersecurity
Financing related
Companies supervision
Offices/plants supervision
Example of Formation
Decision as to whether or not to
suspend production lines
Responsible persons in individual departments
Special Emergency Response Headquarters:
For immediate response to
the most critical situations
President and CEO, CRMO, Risk
Management and Compliance Office,
risk management officer and other
officers in the relevant departments
Risk
Management
and Compliance
Office
(Secretariat)
Risk Management System
The SUBARU Group’s Risk Management Cycle
Risks related to changes in the economic and financial environments
Focus on specific businesses and markets
Changes in the demand and
competitive environment in the market
Responsibility related to products, sales, and services
Supply chain disruptions
Intellectual property infringement
Cybersecurity
Compliance
Legal proceedings, e.g., lawsuits*
Respect for human rights
Stakeholder communication
Secure and train human resources
Climate change
Risks related to industries and business activities
Political, regulatory, and legal
procedures in various countries that
impact business activities
Damage related to natural disasters*
Outbreak of infectious diseases, etc.*
Geopolitical and geoeconomic
disasters (international conflicts,
terrorism risk)*
Financial markets fluctuations
Change in raw material costs
Economic trends in major markets
Exchange rate fluctuations
Risk of regulations and events in various countries
that impact other business activities
Impact on business performance or financial standing
Note: For details on business and other risks, please see pages 23 to 29 of the 93rd Annual Securities Report (in Japanese only).
* Newly identified important risks in light of their frequency of occurrence and impact on business activities (including risks that have been re-identified as individual risks)
20 Risks Affecting Business Activities
At the SUBARU Group, we extract and identify key risks associated with our business activities and consider measures to
combat them. In line with the renewal of the risk map for FYE March 2024, we have reviewed the following 20 risks in light
of their frequency of occurrence and impact on business activities, with a focus on the main risks that have a significant
impact on business activities. Please note that this is not an exhaustive list of all risks relating to the SUBARU Group.
Risks Associated with Business Activities
• In accordance with the New Management Policy (announced in August 2023), formulated a new risk map through
discussions at the executive level, updating the priority issues to be addressed in addition to the important risks of
each division
• Carried out risk management training sessions for relevant personnel to improve their literacy in risk management
methods and reputation management
• Carried out ongoing efforts to reduce the Group’s key risks, such as strengthening cybersecurity, promoting supply
chain BCP, and recovery actions from natural disasters, and the Risk Management and Compliance Committee
regularly followed up on these efforts
• Advanced activities, including with our business partners, to strengthen security throughout the entire supply chain, in
the awareness as a manufacturer that greater cybersecurity is an urgent and important management issue
Main Activities in FYE March 2024
• From FYE March 2025 onward, we will further strengthen and promote risk management by adopting a Group-wide
risk management system for specific risks that have been identified as important from a management perspective,
based on the latest external changes and the current environment, in addition to the high-priority risks that each
division, and office is individually aware of, based on the updated risk map.
Activities to Further Strengthen Risk Management
https://www.subaru.co.jp/ir/library/pdf/ms/ms_93.pdf
Annual Securities Report (in Japanese only)
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Respect for Human Rights
The SUBARU Group puts people first and engages in people-oriented manufacturing. SUBARU is working to embody
its belief that respect for the rights and characteristics of individuals is an important management issue. The Group’s
Human Rights Policy established in April 2020 requires that we respect the human rights stipulated in international
norms such as the Universal Declaration of Human Rights, International Bill on Human Rights, and the ILO Declaration
on Fundamental Principles and Rights at Work. It also applies to SUBARU and all its subsidiaries, as well as to business
partners and other stakeholders. The policy states that we do not tolerate any discrimination based on race, age, sex,
gender identification or expression, sexual orientation, national origin, ethnicity, religion, creed, profession, disability,
family relations, or any other status protected by applicable law.
This policy was formulated with full consideration to stakeholders’ expectations, incorporating discussions with
outside experts and overseas subsidiaries. It was officially established after agreement by the second meeting of the
CSR Committee* for FYE March 2020 and reported to the Board of Directors in March 2020. This policy is run globally
and appropriately, being ready to address future environmental changes.
* Renamed in FYE March 2022 from the CSR Committee to the Sustainability Committee.
The SUBARU Group carries out human rights due diligence in accordance with the procedures stipulated in the United
Nations Guiding Principles on Business and Human Rights. Using the PDCA cycle, we are actively working on this
together with our suppliers and business partners, and the Human Rights Task Team regularly monitors the progress
and issues, reporting the results to the Sustainability Committee and the Board of Directors once a year. For measures
in the procurement domain, we collaborate with our business partners to advance initiatives based on the SUBARU
Supplier CSR Guidelines.
In FYE March 2024, we re-examined the human rights risks and measures in the human resource domain that we
identified in FYE March 2021 from the perspective of automobile manufacturing through a sampling survey, including
on-site inspections and interviews with relevant personnel by LRQA Sustainability Co., Ltd. As a result, from the
perspective of compliance, there were no issues identified that required improvement or that posed an immediate
risk of harm to the people being interviewed. We will continue to raise awareness about respect for human rights
as well as expand and continue verification of measures to mitigate risks.
To strengthen and advance its initiatives for human rights, we have appointed the Representative Director, President
and CEO as a director who is responsible for leading the process of developing this policy and assigning resources
as needed. Specifically, we formed the Human Rights Task Team comprised of management personnel including the
general managers from the Human Resources Department, Investor Relations Department, Sustainability Promotion
Department, Risk Management and Compliance Office,
Global Purchasing Planning Department, the Gunma Plant
General Administration Department, and the Aerospace
Company Procurement Department. This team regularly
examines human rights issues and their countermeasures
and implements the plan-do-check-act (PDCA) cycle.
The content of examinations within the team is annually
reported and deliberated upon in the Sustainability
Committee, chaired by the Representative Director,
President and CEO. The details and outcomes are then
submitted and reported to the Board of Directors, where
they are monitored for their impact on the SUBARU
Group’s business and appropriately addressed.
At the SUBARU Group, we recognize that the area of respect for human rights presents risks related to industries and
business activities. If the SUBARU Group or its business partners or other affiliated parties engage in activities that
violate regulations regarding labor environments and occupational health and safety, or activities constituting any
kind of harassment, infringement of workers’ rights and opportunities, or procurement that violates human rights, we
believe that this is not just a violation of relevant laws and regulations. Beyond this, we believe that this could result in
a loss of customer trust and confidence, lead to a damaged brand image due to flagging opinions and reputations in
society, impede sales, lead to turnover in human resources, make it difficult to procure materials and funds, or other
negative outcomes, which could have a significant impact on our business foundation and our business performance
and financial position.
The SUBARU Group has formulated its Human Rights Policy and conducts human rights due diligence based on this
policy. We strive to continuously mitigate risks throughout the Group by identifying particularly important risks to our
businesses as well as steadily implementing and managing measures to address them. In addition, we are advancing
initiatives in encouraging our business partners and other stakeholders associated with our operations, including those
in the supply chain, to respect human rights in accordance with this policy.
Our Approach
Human Rights Due Diligence
Achievements of Initiatives in FYE March 2024 and Future Issues
Management System
Risks and Measures in Initiatives for Respect of Human Rights
Board of Directors
Executive
Management Board
Meeting
Submission/
reporting
Instruction/
approval
Instruction/
approval
Submission/
reporting of
important
matters
Sustainability Committee
Chair: President and
Representative Director
Review
Reporting
Human Rights
Task Team
FYE March 2019
• Establishment of the Human Rights Policy
FYE March 2021 to
FYE March 2022
• Identification of human rights risks and implementation of impact assessments in the areas of personnel
and procurement
• Clarification of particularly key risks facing the SUBARU Group and formulation of measures*
• Commenced study session on business and human rights for employees in charge in the personnel and
procurement fields (expanded every year)
FYE March 2023 and beyond
• Implementation of measures against risks, and identification of the progress and issues of measures against risks
by the Human Rights Task Team
* Developed with the cooperation of LRQA Sustainability Co., Ltd. (formerly Lloyd’s Register Japan K.K.: https://lrqa-sus.co.jp/), which has expertise in business and human rights.
(in Japanese only)
https://www.subaru.co.jp/en/csr/social/procurement.html
CSR Procurement
Domain
Key human rights risks
Example measures implemented
Achievements of initiatives in FYE March 2024
Future issues
Human
resources
Harassment of workers
• Conducting harassment prevention
workshops for management
• Operating a harassment consultation
service
• Early detection of risk issues using
360-degree evaluations for managers
• Held department study groups during No
Workplace Harassment Month to create a
pleasant working environment
• Informed employees about and encouraged
use of consultation services
• Identified high-risk individuals from evaluation
results and conducted follow-ups with target
workplaces
• Preventing harassment
and fostering greater
awareness among
employees
Forced labor among
foreign workers
• Collaborating with supervisory
bodies based on memorandums of
understanding regarding foreign
trainee workers, and preventing
misconduct and unfair treatment
through regular audits
• Maintained coordination with supervisory
bodies and conducted regular audits
every three months and workplace patrols
every month
• Enhancing
collaboration with
supervisory bodies and
staffing agencies
Infringement of rights of
vulnerable people in local
communities (automobile
manufacturing perspective)
• Ensuring installation of sanitary boxes
in women’s restrooms at factories
̶
̶
Procurement
Human rights violations
among suppliers
• Carrying out of supply chain human
rights due diligence
• Building a supply chain grievance
mechanism
• Continued to carry out business partner CSR
briefings and CSR surveys
• Maintained a worker consultation service via
JP-MIRAI’s collaborative program
• Improving the accuracy
of supply chain and
human rights due
diligence
• Establishing
consultation and
remediation services
Responsible mineral
procurement
• Human rights measures for conflict
minerals (gold, tin, tantalum, and
tungsten)
• Human rights measures for non-conflict
minerals
• Continued to implement conflict mineral
surveys
• Continued to implement cobalt surveys for
battery manufacturers
• Gathering information
and preparing for
compliance with new
international laws and
regulations
Harassment of
suppliers
• Partnership Formation Oath
(in Japanese only)
• Compliance with the JAMA Voluntary
Action Plan
• Implemented the provisions of the Oath
• Checked with business partners whether price
negotiations are necessary, and conducted
explicit consultations
• Promoting and
increasing awareness
of fair trade throughout
the supply chain
Example measures implemented
https://www.subaru.co.jp/en/csr/social/human_rights.html
Respect for Human Rights (Human Rights Policy)
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Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Yoichi Kato
Standing Corporate
Auditor
3 years / 11,129 shares
Hiromi Tsutsumi
Standing Corporate
Auditor
4 years / 19,056 shares
Yuri Furusawa
Independent Outside
Auditor
2 years / 700 shares
Yasumasa Masuda
Independent Outside
Auditor
1 year / 0 shares
SIA: Subaru of Indiana Automotive, Inc.
SOA: Subaru of America, Inc.
SCI: Subaru Canada, Inc.
NASI: North American Subaru, Inc.
Tomomi Nakamura
Director, Chairman
6 years / 50,825 shares
Atsushi Osaki
Representative Director,
President and CEO
3 years / 30,521 shares
Miwako Doi
Independent Outside Director
4 years / 400 shares
Fuminao Hachiuma
Independent Outside Director
1 year / 1,000 shares
Katsuyuki Mizuma
Director, Senior Managing
Executive Officer, CFO and CRMO
3 years / 21,497 shares
Tetsuo Fujinuki
Director, Senior Managing
Executive Officer, CTO
1 year / 15,810 shares
Fumiaki Hayata
Representative Director,
Executive Vice President
3 years / 16,607 shares
Shigeru Yamashita
Independent Outside Director
Newly appointed / 0 shares
Chairman
Tomomi Nakamura*
-
President
Atsushi Osaki*
CEO (Chief Executive Officer)
Executive Vice
President
Fumiaki Hayata*
Secretarial Office, Human Resources Department, Sales, Marketing,
Costs, Purchasing
Senior Managing
Executive Officer
Katsuyuki Mizuma*
CFO (Chief Financial Officer), CRMO (Chief Risk Management Officer),
Finance & Accounting Department
Senior Managing
Executive Officer
Tetsuo Fujinuki*
CTO (Chief Technology Officer), Engineering Division, Technical Research Center,
CTO Strategy Office
Senior Managing
Executive Officer
Tomoaki Emori
Corporate Planning Division
Managing
Executive Officer
Tatsuro Kobayashi
CBBO (Chief Battery Business Officer), Battery Business Promotion Office
Managing
Executive Officer
Jinya Shoji
Overseas Sales & Marketing Division 2
Managing
Executive Officer
Osamu Eriguchi
CQO (Chief Quality Officer), Quality Assurance Division, Customer Service Division
Managing
Executive Officer
Tamotsu Inui
Purchasing Division
Managing
Executive Officer
Kazuhiro Abe
CCBO (Chief Connected Business Officer), CBPM (Connected Business Planning
and Management)
Managing
Executive Officer
Shinsuke Toda
Overseas Sales & Marketing Division 2, Corporate Planning Division,
Corporate Communications Department, Investor Relations Department
Managing
Executive Officer
Hiroshi Watahiki
Engineering Division, Technical Research Center
Managing
Executive Officer
Tadashi Yoshida
Overseas Sales & Marketing Division 1, SCI, NASI
Managing
Executive Officer
Ryota Fukumizu
Monozukuri Division, Gunma Plant
Managing
Executive Officer
Ikuo Watanabe
CMzO (Chief Monozukuri Officer), CMzO Strategy Office, Data Intelligence
Advancement Department, Engineering Division, Monozukuri Division
Executive Officer
Shinichi Murata
Risk Management Group, External Relations Department, Intellectual
Property Department, General Administration Department, Sustainability
Promotion Department
Executive Officer
Kazuki Uejima
Product Business Division
Executive Officer
Akihiro Kato
Parts & Accessories Division
Executive Officer
Katsufumi Nakazawa
Japan Sales & Marketing Division
Executive Officer
Kosuke Kawai
CCIO (Chief Cost Innovation Officer), Cost and Investment Management Office,
Cost Innovation Promotion Office, Corporate Planning Division, Engineering
Division, Product Business Division, Purchasing Division
Executive Officer
Yoshihiro Saito
Aerospace Company
Executive Officer
Yoichi Hori
CTO Strategy Office, Corporate Planning Division
Executive Officer
Eiji Shibata
CDCO (Chief Digital Car Officer), Engineering Division
Executive Officer
Nobuyuki Bando
SIA
Executive Officer
Yuri Tsuji
CIO (Chief Information Officer), IT Strategy Division
Executive Officer
Hideyuki Kusabuka
Human Resources Department
More detailed information on corporate governance.
https://www.SUBARU.co.jp/en/outline/profile.html
Directors, Auditors, and Executive Officers (As of June 19, 2024)
Directors
Auditors
Executive Officers
Number of years in office as a director/number of shares owned * Number of shares owned is as of the end of March 2024
Number of years in office as an auditor/number of shares owned * Number of shares owned is as of the end of March 2024
* Concurrently serve as a Director
As of April 1, 2024
68
69
Integrated Report 2024
Integrated Report 2024
Value Creation Story
Management Infrastructure Supporting Value Creation
Capital Strategy for Value Creation
Corporate Data
Corporate Governance
Accounting auditors
General Meeting of Shareholders
Executive Management Board Meeting
Corporate operations
departments at HQ
Executive
Meeting
Executive
Meeting
Automotive Business Unit
Executive officers
Aerospace Company
Group Companies
Corporate Governance Meeting
Sustainability Committee
Executive Nomination Meeting*
Executive Compensation Meeting*
Social Contribution Committee
Environment Committee
Risk Management and
Compliance Committee
Chairman: President and CEO
Decision making and
oversight functions
Business operations execution functions
Board of Corporate Auditors: 4
Auditors:
2
Outside auditors: 2
Board of Directors: 8
Directors:
5
Outside directors: 3
Internal audit units
Election and
dismissal
Reporting
Auditing
Auditing
Collaboration
Collaboration
Collaboration
Auditing
Reporting
Reporting
Accounting auditing
Reporting
Internal audit
Reporting
Reporting
Election and
dismissal
Proposal and reporting
Appointment,
dismissal and
oversight
Transfer of authority
and oversight
Submission/reporting
of important matters
Submission/reporting
Election and dismissal
Submission/
reporting of
important matters
Policy instruction
and approval of
plans, etc.
Plan proposal
and reporting,
etc.
* The Executive Nomination Meeting and
Executive Compensation Meeting each
consist of three outside directors and two
internal directors.
https://www.subaru.co.jp/en/csr/governance/corporate/
More detailed information on corporate governance.
SUBARU has articulated the vision “Delivering Happiness to All” and works on the enhancement of corporate
governance as one of the top priorities of management, in order to gain the satisfaction and trust of all its stakeholders
by achieving sustainable growth and improving its corporate value in the medium and long term.
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