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Sunland Group

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FY2024 Annual Report · Sunland Group
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Live Beautiful
Sanderson Design Group
Annual Report & Accounts 2024

Sanderson Design Group  Annual Report & Accounts 2024
Sanderson Design Group  Annual Report & Accounts 2024

Strategic Report
01
Sanderson Design Group  Annual Report & Accounts 2024
Strategic Report
01
Sanderson Design Group  Annual Report & Accounts 2024
We are a luxury interior 
furnishings group united 
in a single purpose
To bring the beautiful 
into people’s homes  
and lives.
Strategic Report
03	 At a Glance
04	 Highlights
06	 Chairman’s Statement
08	 Chief Executive Officer’s 
Strategy and Operating  
Review
12	 Our Business Model
13	 Quintessentially British  
– Our Brands
20	 Licensing
21	 Chief Financial  
Officer’s Review
24	 Key Performance Indicators
25	 Stakeholder Engagement
27	 Section 172 Statement
28	 Live Beautiful
33	 Greenhouse Gas Emission  
and Energy Consumption  
Reporting
35	 Climate-related Financial 
Disclosure Regulations
43	 Principal Risks
Governance
49	 Board of Directors
50	 Group Leadership Team
51	 Corporate Governance
54	 Nomination Committee 
Report
55	 Directors’ Remuneration 
Report
59	 Audit Committee Report
61	 Report of the Directors
63	 Statement of Directors’ 
Responsibilities
Financial Statements
65	 Independent Auditors’ Report 
to the Members of Sanderson 
Design Group PLC
70	 Consolidated Income Statement
70	 Consolidated Statement of  
Comprehensive Income
71	 Consolidated Balance Sheet
72	 Consolidated Cash Flow 
Statement
73	 Consolidated Statement of 
Changes in Equity
74	 Notes to the Consolidated  
Financial Statements
98	 Company Balance Sheet
99	 Company Statement of Changes 
in Equity
99	 Notes to the Company Financial 
Statements
106	 Glossary
107	 Five-Year Record
107	 Shareholder Information

Strategic Report
02
Sanderson Design Group  Annual Report & Accounts 2024
Strategic 
Report
03	 At a Glance
04	 Highlights
06	 Chairman’s Statement
08	 Chief Executive Officer’s Strategy and Operating Review
12	 Our Business Model
13	 Quintessentially British – Our Brands 
20	 Licensing
21	 Chief Financial Officer’s Review
24	 Key Performance Indicators
25	 Stakeholder Engagement
27	 Section 172 Statement
28	 Live Beautiful
33	 Greenhouse Gas Emission and Energy Consumption Reporting
35	 Climate-related Financial Disclosure Regulations
43	 Principal Risks

Strategic Report
03
Sanderson Design Group  Annual Report & Accounts 2024
At a Glance
We are Sanderson Design Group PLC, an international 
luxury interior furnishings company that designs, 
manufactures, and markets wallpapers and fabrics 
together with strong licensing partnerships that 
produce a wide range of ancillary interior products. 
Design is at the heart of everything we do. 
Our Vision
To lead the interiors industry in 
transforming the way we design, 
manufacture and distribute, 
enriching people’s lives, helping 
them to live beautiful.
Product Overview 
The Group is home to a collective of six 
quintessentially British luxury interior brands 
targeted at consumers: Sanderson, Morris & Co., 
Zoffany, Harlequin, Clarke & Clarke and Scion 
as well as two manufacturing brands which 
produce fabric and wallpaper for the industry. 
We operate in the upper sector of the market, 
producing high value products. Our UK domestic 
market is strongly penetrated, and our USA 
subsidiary is a key focus for the business.
Locations 
We employ 610 people globally across  
our brands and manufacturing businesses, 
with the majority based in the UK. 
Our Purpose & Values
As custodians of over 160 years of design 
experience, our purpose is to Bring the 
Beautiful into People’s Homes and Lives. 
We do this by being: 
Intrepid: We’re brave, we’re bold, we take  
the lead, and inspire others around us.
Imaginative: We take a creative and 
innovative approach to everything we do.
Respectful: We consider customers, 
colleagues, the planet, and the people  
who live on it.
Starting the
Journey to 
Sustainability.
0/30
ZeroBy30
We are committed 
to being net carbon 
ZeroBy30.*
#1
The employer of choice
We are committed to 
being a great and happy 
place to work.
*	
Refer to Greenhouse Gas Emission and Energy Consumption  
	
Reporting section for definition of ZeroBy30.

Strategic Report
04
Sanderson Design Group  Annual Report & Accounts 2024
Highlights
Sanderson Design Group PLC (AIM: SDG), the luxury interior 
furnishings group, is pleased to announce its financial results 
for the 12-month period ended 31 January 2024.
Revenue
£108.6m
2023: £112.0m (-3.0%)
Adjusted underlying profit before tax*
£12.2m
2023: £12.6m (-3.2%)
*	
Excluding share-based incentives, defined benefit pension charge 
and non-underlying items as summarised in note 12.
** 	 Cash is defined as cash and cash equivalents less borrowings.  
For the purpose of this definition, borrowings does not include 
lease liabilities.
Statutory profit before tax
£10.4m
2023: £10.9m (-5.4%)
Adjusted underlying EPS*
13.74p
2023: 14.18p (-3.1%)
Basic EPS
11.46p
2023: 12.42p (-7.7%)
Cash**
£16.3m
2023: £15.4m (+5.8%)

Strategic Report
05
Sanderson Design Group  Annual Report & Accounts 2024
Financial highlights
•	 Revenue marginally down 3.0% at £108.6m  
(FY2023: £112.0m), in what has been a 
challenging consumer environment
•	 A record year for licensing, with sales up 67.7%  
at £10.9m (FY2023: £6.5m)
•	 North America, our strategic growth market, 
performed strongly in the year, with brand 
product sales up 8.2% in reported currency,  
and up 9.2% in constant currency
•	 Total manufacturing sales fell 10.3% to £35.0m 
(FY2023: £39.0m)
•	 Operating cost efficiencies and contribution 
from licensing offset volume decline to deliver 
broadly similar profit before tax for the year. 
Adjusted underlying profit before tax of £12.2m 
(FY2023: £12.6m). Reported profit before tax of 
£10.4m, down £0.5m (FY2023: £10.9m)
•	 Liquidity and headroom of £26.3m  
(FY2023: £27.9m) with cash position of £16.3m 
(FY2023: £15.4m) and banking facilities of 
£10.0m (FY2023: £12.5m)
•	 Proposed final dividend of 2.75p per share 
(FY2023: 2.75p) to give a total dividend for the 
year of 3.50p (FY2023: 3.50p)
Operational highlights
•	 A significant number of new multi-year licensing 
agreements with a wide range of businesses 
including major retailers such as NEXT and 
Sainsbury’s
•	 We announced a direct-to-consumer Morris & 
Co. online shop that will showcase the strength 
of the Morris & Co. full portfolio of core products 
and finished goods to the UK, USA and EU. 
This adds to the Morris & Co.’s US licensing 
agreements with Ruggable, the washable rug 
company, and the US retailer Williams Sonoma, 
for tableware and cookware
•	 Strong product launches from our brands, 
including a collaboration for Sanderson with 
designer and illustrator Giles Deacon, and the 
Disney Home x Sanderson capsule collection 
launched in autumn 2023 and was well received
•	 The Group’s head office will relocate later in the 
year to the Sanderson brand’s historic home in 
Chiswick, west London at Voysey House
 
Sustainability highlights
•	 Planet Mark certification for Year 6 of carbon 
reduction, reflecting our Live Beautiful 
sustainability pledge
•	 CO2 emissions reduced by 10.4% in FY2024 
on location basis, ahead of our plan to reach 
ZeroBy30
•	 Energy consumption all from renewables, 
validated by Planet Mark
•	 Product packaging focus at our warehouses, 
with 15% reduction in plastic and 12% for 
cardboard and fabric bags moved from plastic 
to 100% recycled/100% recyclable
•	 Climate-related Financial Disclosure Regulations 
2022 will be reported in this year’s annual report 
for the first time
•	 We are proud to be a Real Living Wage employer
Highlights continued

Strategic Report
06
Sanderson Design Group  Annual Report & Accounts 2024
Chairman’s Statement
During the year ended 31 January 2024, our 
licensing activities within our brands business 
became firmly established as the third strategic 
pillar for the Group, complementing our brand sales 
and manufacturing operations. For the first time  
in the Group’s history, licensing contributed more 
than £10m of sales, at £10.9m for the year ended 
31 January 2024 (FY2023: £6.5m). These record sales 
reflect the unique intellectual property in the Group’s 
brands and design archives along with the Board’s 
strategic focus on licensing as a growth driver. 
During the year, we signed a significant number 
of new licensing agreements with a wide range 
of businesses including major companies such as 
NEXT and Sainsbury’s. The visibility of licensing 
income continues to strengthen, given recent and 
upcoming product launches, contract renewals and 
extensions, and a strong pipeline of opportunities. 
The incremental costs to the Group of licensing 
sales are very low so licensing is reported at a 
100% margin, and leverages the strength of our 
brands’ performance over recent years.
The excellent performance from licensing during 
the year mitigated the challenging consumer 
environments in the UK and other markets but North 
America, the Group’s second largest market after the 
UK, performed strongly and will continue to be the 
Group’s most important geographic region for driving 
growth. The strategy for the UK and other geographic 
regions is to control costs and drive efficiency 
whilst ensuring that the Group is positioned to take 
advantage of any upturn in consumer confidence.
During the year, we have continued to advance 
our Live Beautiful sustainability strategy, which has 
two major commitments: for the Company to be 
net carbon zero by 2030 and to be the employer of 
choice in the interior design and furnishings industry. 
We were pleased to receive our Planet Mark Year 
6 certification earlier this year, marking the sixth 
financial year that the sustainability of our business 
has been measured by Planet Mark, the sustainability 
certification organisation. In the year to 31 January 
2024, our total carbon footprint was 5,707 tonnes, 
a decrease on FY2023’s 6,368 tonnes reflecting 
continued progress in our journey to net zero.
Record licensing 
sales reflect the 
unique intellectual 
property in the 
Group’s brands 
and the strategic 
focus on licensing 
as a growth driver.
Dianne Thompson
Non-executive Chairman

Strategic Report
07
Sanderson Design Group  Annual Report & Accounts 2024
This year’s annual report marks the first time that 
the Group has been required to include a report 
under the Climate-related Financial Disclosure 
Regulations 2022. We welcome this opportunity 
to provide further clarity for investors and wider 
stakeholders on how the Group is managing 
climate-related risks and opportunities.
Further details of the Group’s strategic and 
operational progress are included in the Chief 
Executive Officer’s Strategy and Operating Review.
Financial results
The results for the year ended 31 January 2024 
reflect strong growth in licensing income offset 
by the challenging consumer environment in the 
UK and Europe. Adjusted underlying profit before 
tax at £12.2m was down 3.2% on the previous 
year (FY2023: £12.6m). Reported profit before 
tax of £10.4m was down 5.4% for the year ended 
31 January 2024 (FY2023: £10.9m). The Group’s 
Balance Sheet remains strong with cash at the  
year end of £16.3m compared with £15.4m at  
31 January 2023 and £15.9m at 31 July 2023.
Dividend
The Directors recommend a final dividend 
of 2.75p (FY2023: 2.75p) taking the full year 
dividend to 3.50p (FY2023: 3.50p). Payment of 
the final dividend, if approved at the Company’s 
forthcoming Annual General Meeting, will be 
made on 9 August 2024 to shareholders on the 
Company’s register at 12 July 2024, with an 
ex-dividend date of 11 July 2024. The Board 
remains committed to a progressive dividend 
policy as part of the capital allocation priorities 
of the Group.
People
On behalf of the Board, I would like to thank all 
of our colleagues for their commitment, energy 
and creativity during another year of challenges 
and opportunities for the business. 
Outlook
The positive momentum in our licensing activities 
has continued into the current year with two 
major renewals, with window coverings company 
Blinds 2go and rugmaker Brink & Campman, 
which together represent accelerated income of 
approximately £2.0m. 
Trading conditions overall are expected to 
remain challenging in the year. The Board 
remains focused on its strategic growth drivers, 
including North America and licensing, and 
remains confident in the business’s agility to 
navigate further market uncertainties, supported 
by the Company’s strong cash position. The 
Board’s expectations for the current year’s 
performance are unchanged.
Dianne Thompson
Non-executive Chairman
23 April 2024
The strategy for 
the UK and other 
geographic regions is 
to control costs and 
drive efficiency whilst 
ensuring that the 
Group is positioned 
to take advantage 
of any upturn in 
consumer confidence.
Chairman’s Statement continued

Strategic Report
08
Sanderson Design Group  Annual Report & Accounts 2024
Chief Executive Officer’s Strategy and Operating Review
Introduction
The results for the year ended 31 January 2024 
show the strength of our business model, which has 
provided the Group with the ability to face into a 
generally challenging consumer environment. Our 
business model has three pillars – brands, licensing 
and manufacturing – bringing resilience to the 
Group in that the impact of subdued consumer 
confidence on brand product sales has been 
substantially mitigated by licensing, which is now 
firmly established as a key part of the business.
It was a record year for licensing, with sales 
up almost 68% at £10.9m (FY2023: £6.5m), 
representing approximately 10% of Group sales. As 
licensing is reported at 100% margin, as a result of 
leveraging the strength of our brand’s performance 
over recent years, the contribution to Group profits 
is substantial. 
The strategic growth market of North America 
performed strongly in the year, with brand product 
sales up 8.2% in reported currency, and up 9.2% 
in constant currency. Total Group sales for the 
year were 3.0% below the prior year at £108.6m 
(FY2023: £112.0m) in reported currency, down 
3.0% in constant currency.
As part of our continued focus on cost control, 
we successfully managed inflationary pressures 
during the year including pay rises in line with 
the Real Living Wage. We are proud to be a Real 
Living Wage employer and we have honoured 
this year’s increase for FY2025. We again finished 
the year with a strong balance sheet, with cash 
at 31 January 2024 of £16.3m, which protects 
the business in current markets and enables us to 
invest for growth.
We have entered the current financial year with 
strong momentum in licensing and with strong 
product launches from our brands, including a 
collaboration for Sanderson with designer and 
illustrator Giles Deacon. The Sanderson brand is 
a key focus for the current year with a number of 
initiatives underway to maximise the success of 
the brand, starting with Giles Deacon’s collection, 
which has been well received.
Significant 
strategic and 
operational 
progress was 
made during 
the year.
Lisa Montague
Chief Executive Officer

Strategic Report
09
Sanderson Design Group  Annual Report & Accounts 2024
We were pleased to announce recently that the 
Group’s head office will relocate later in the year 
to the Sanderson brand’s historic home in Chiswick, 
West London. The Group has become sole tenant 
of Voysey House, a building originally designed 
by the Arts & Crafts architect and designer CFA 
Voysey, in 1902, as a wallpaper factory for Arthur 
Sanderson & Sons, the forerunner of the Group’s 
Sanderson brand.
The relocation to London is expected to be cost 
neutral on a run rate basis as Voysey House is a 
smaller building than the current headquarters and 
the London location reduces the requirement for 
showroom space elsewhere. The strategic benefits 
of being in London include supporting the sales 
and marketing of Group brands, better showcasing 
the Sanderson and Morris & Co. archives and 
assisting in attracting and retaining talent.
Our commitment to developing talent in our 
industry includes working with the Queen Elizabeth 
Scholarship Trust (‘QEST’), a charity dedicated to 
supporting excellence in British craftsmanship, and 
we recently announced that we are sponsoring 
a new QEST rising star craft award. I am also 
proud to represent our Royal Warrant holding 
brand, Sanderson, as a trustee of QEST and it is 
a privilege to be able to contribute on behalf of 
the Group. 
Strategy and progress
Our core strategy for the Group, which is set 
out below, was reaffirmed at the time of our 
half year results in October 2023 when we also 
highlighted particular strategic priorities including 
a focus on international growth, licensing, re-
energising the Sanderson brand and investment 
in technology to drive innovation, efficiency 
and environmental benefits. Our strategy is 
underpinned and guided by our Live Beautiful 
sustainability strategy in which we are focused on 
achieving net zero by 2030.
Driving the brands: The Group has a strong 
and broad portfolio of powerful brands, each 
with clear market positioning. Our intention is 
to focus precisely on the individuality of each 
brand, giving each its own market, channel, 
product, and communications strategy; thereby 
strengthening their appeal to drive demand in their 
respective marketplaces.
Focusing on core products: The Group has two 
strong manufacturing arms that benefit the brands’ 
business. Our strategy is to focus on our core 
products of wallpaper and fabric, and to build our 
finished goods offer with our partners.
Partnering with key customers: The strategic 
focus on the individuality of each brand, and our 
tailored service, will help cement relationships with 
key customers, while enhanced communication will 
drive demand for both heritage and contemporary 
brands from consumers, through our interior design 
partners, retail channels and hospitality partners. 
We will continue to deepen our relationships 
with existing licensing partners and seek new 
opportunities, strategically targeted by brand, 
category and market.
Investing in people: People, and creativity, are 
at the heart of our business. In our industry, 
Sanderson Design Group is a favoured destination 
for emerging new designers, and we will benefit 
from doing even more to bring in new creative 
and other talent, nurture it and create a high-
performance culture.
Growing key geographies: Our brands have 
significant international market potential, reflected 
in them being sold in more than 85 countries 
worldwide. To maximise return, we are focused on 
building market share in key geographies: the USA, 
France, Germany and Japan, while supporting 
our UK base. Our approach is tailored to each 
individual region.
Operational review
The table below shows the Group’s sales performance in the year ended 31 January 2024, compared with 
FY2023. The table shows our three key revenue streams of brand product sales, licensing income and 
manufacturing. It also gives the four key geographies of our brand product sales: the UK, Northern Europe, 
North America and Rest of the World.
 
Year to 31 January 
(£m)
% Change
FY2024 v FY2023
 
2024
2023
Reported
Constant 
currency
Brands
UK 
37.9
42.6
(11.0)%
(11.0)%
North America
21.4
19.8
8.2%
9.2%
Northern Europe
9.9
10.8
(8.8)%
(9.1)%
Rest of the World 
9.6
10.2
(5.8)%
(6.8)%
Total Brand product revenue
78.8
83.4
(5.6)%
(5.5)%
Manufacturing
External
18.9
22.1
(14.5)%
(14.5)%
Internal (eliminated on consolidation)
16.1
16.9
(4.7)%
(4.7)%
Total Manufacturing revenue
35.0
39.0
(10.3)%
(10.3)%
Total Licence revenue
10.9
6.5
67.7%
67.7%
Total Group revenue
108.6
112.0
(3.1)%
(3.0)%
Brands
The Brands segment comprises heritage brands Morris & Co., Sanderson, and Zoffany and contemporary 
brands Clarke & Clarke, Harlequin, and Scion. 
Year ended 31 January (£m)
2024 versus 2023
Brands
2024
2023
Reported
Constant 
currency
Morris & Co.
19.1
19.0
 0.3%
0.8%
Sanderson
13.6
14.0
(3.2)%
(3.2)%
Zoffany
8.2
8.8
(7.3)%
(7.2)%
Clarke & Clarke 
22.4
23.6
(4.9)%
(5.1)%
Harlequin
14.0
15.8
(11.2)%
(11.2)%
Scion
1.3
1.8
(29.4)%
(29.6)%
Other
0.2
0.4
(35.5)%
(33.7)%
Total
78.8
83.4
(5.6)%
(5.5)%
Chief Executive Officer’s Strategy and Operating Review continued

Strategic Report
10
Sanderson Design Group  Annual Report & Accounts 2024
Chief Executive Officer’s Strategy and Operating Review continued
.
Morris & Co. is our leading heritage brand. Founded 
by William Morris in 1860 and powered by a 
substantial archive of designs, wallpapers, fabrics, 
printing blocks and fragments, Morris & Co. has 
authority and integrity as the home of William Morris.
Brand product sales during the year at £19.1m 
in reported currency were broadly unchanged 
compared with FY2023.
By region, sales were up strongly in North America 
with an increase of 24% in constant currency, 
as a result of initiatives including a special edit 
in a collaboration with McGee & Co, a direct-
to-consumer website created by the influential 
interiors company Studio McGee.
In addition to brand product sales, Morris & Co. 
makes a substantial contribution to the Group 
through licensing agreements, examples of which 
are discussed in the Licensing section on page 11.
The momentum behind the Morris & Co. brand 
has continued in the current financial year. In 
March 2024, we announced a direct-to-consumer 
collaboration in which Morris & Co. wallpapers, 
fabrics and licensed products will be made available 
from a dedicated online shop serving customers 
in the UK, USA and other countries worldwide. 
The Morris & Co. online shop will be launched in 
the second half of FY2025 and will be developed 
and operated in collaboration with Design Online 
Limited (‘Design Online’), a business that already 
operates an online shop for the Scion brand.
We have also recently announced an exciting 
collaboration agreement for the Morris & Co. brand 
with The Huntington Library, Art Museum, and 
Botanical Gardens (‘The Huntington’), a renowned 
education and research institution in San Marino, 
California, with a vast archive of William Morris’s 
work, including textiles, wallpapers, tapestries, 
books and other items. The Huntington archive 
includes unique, unfinished designs by William 
Morris and, under the terms of the collaboration 
agreement, Sanderson Design Group will use this 
unfinished work as the inspiration for an entirely 
new collection of Morris & Co. wallpapers and 
fabrics, expected to launch in September 2025.
 
The Sanderson brand is a strategic focus for the 
Group with a number of initiatives underway or 
planned to elevate the brand during the course 
of this year and next. The heightened focus on 
the brand in the current year has started with 
the launch of a capsule collection through a 
collaboration with Giles Deacon, the renowned 
couture designer and illustrator, who has 
innovatively reworked original Sanderson designs.
Sanderson’s brand product sales were £13.6m in 
reported currency during the year, slightly down 
on £14.0m in the prior year. The brand grew well 
in North America, with sales up 10% in constant 
currency compared with FY2023.
The Disney Home x Sanderson capsule collection 
of fabrics and wallpapers, based on original 
Sanderson wallpapers, launched in autumn 2023 
and has been well received. We remain positive 
about the future potential of this collection.
Other collaborations during the year included a 
trimmings launch by Salvesen Graham, a renowned 
British design duo, who have created a small 
collection of trimmings to complement the brand’s 
fabrics and wallpapers.
Zoffany is the Group’s luxury, interior designer-
led brand, which occupies the highest quality 
positioning of the Group’s brands. We have 
reconnected the brand to its roots in the 
restoration of grand houses, positioning it for high-
end bespoke projects. During the year, Zoffany’s 
brand product sales were £8.2m in reported 
currency, down from £8.8m in the prior year. In 
North America, the brand’s sales were up 12% in 
constant currency.
The Suffolk Damasks and Stripes collection was 
launched in autumn 2023, celebrating the work 
of traditional English silk manufacturers, and the 
Arcadian Thames collection has continued to sell well.
Zoffany has performed particularly well in the US, 
where the Company has been working directly with 
designers on major residential projects.
Clarke & Clarke, our biggest selling brand, reported 
brand product sales of £22.4m in reported currency, 
down from £23.6m in the prior year. In North 
America, sales were down 5% in constant currency 
but the brand finished the year strongly after the 
renewal for a further five years of the distribution 
agreement with Kravet Inc., which distributes the 
brand in North America.
The brand, which historically did not have licensing 
partners, is also beginning to make an important 
contribution to the Group’s licensing sales thanks 
to the NEXT agreement launching in spring/
summer 2024. 
During the year, Clarke & Clarke formed an 
important collaboration in the USA with Breegan 
Jane, the California-based interior designer and 
lifestyle commentator.
Harlequin remains the biggest selling wallpaper 
and fabric brand in John Lewis, which in the autumn 
last year launched its own Harlequin-licensed 
products including cushions. Harlequin collections 
are presented as colour stories to suit each of four 
design pillars – Rewild, Reflect, Retreat and Renew 
– and the Group is gaining traction in promoting 
the brand through this initiative.
Harlequin’s brand product sales were £14.0m in the 
year in reported currency compared with £15.8m in 
the prior year. In North America, the brand’s sales 
were up 4% in constant currency.
The Sophie Robinson collection was launched in 
the autumn last year and has been well received. 
A new collaboration will follow for autumn/winter 
2024 created by designer and tastemaker  
Henry Holland of henryhollandstudio.com.
Scion is predominantly a licensing brand, and its 
licensing revenue makes a strong contribution 
to the Group. Scion is also a direct-to-consumer 
brand from the scionliving.com website, which 
brings all Scion products onto one platform. 
Owing to this positioning, the Company no longer 
produces full seasonal collections of wallpapers 
and fabrics but launches capsule collections 
instead to bring newness. The brand’s product 
sales during the year were £1.3m in reportable 
currency, down from £1.8m in the prior year.

Strategic Report
11
Sanderson Design Group  Annual Report & Accounts 2024
Manufacturing 
Our two factories, Standfast & Barracks textiles and Anstey Wallpaper Company, print for our own brands 
and for third parties, positioning them at the centre of our industry. Our third-party sales, in the UK, Europe 
and the USA, reflect our premium print technologies and world-class excellence in design, manufacturing, 
customer service and innovation. 
Reducing energy consumption as part of our net zero commitments has been a continued focus in 
our manufacturing operations along with positive steps to improve biodiversity, including staff-based 
initiatives such as allotments and flower growing at the Anstey wallpaper factory. 
Year ended 31 January (£m)
2024 versus 
2023
2024
2023
Reported
Sales to Group brands
16.1
16.9
(4.7)%
Third party sales
18.9
22.1
(14.5)%
Total Manufacturing sales
35.0
39.0
(10.2)%
Standfast & Barracks (‘Standfast’) 
Standfast, our fabric printing factory, is widely 
regarded, internationally, as the destination 
for creative, innovative and high-quality fabric 
printing. Standfast continues to exploit its 
extensive archive and original artwork, with a 
talented design studio that reinterprets antique, 
heritage and classic design into prints relevant 
for today. 
2024 is a landmark year for Standfast in that 
the factory celebrates its 100th anniversary. 
A programme of events is planned to celebrate 
a century in business and to promote the 
factory’s capabilities. 
Total sales at Standfast in the year were 
£19.1m (FY2023: £20.7m) and digital printing 
as a proportion of factory output was 77% 
(FY2023: 74%).
Licensing
Licensing is the most profitable part of the Group 
and a key area of strategic focus. Our licensing 
activities leverage our designs and design archives 
and bring wider consumer awareness of our brands 
across multiple categories of finished goods. 
Licensing brings additional visibility for our brands 
and the potential to stimulate sales of our core 
products of fabric, wallpaper and paint. 
The Group has strong creative skills in scaling and 
colouring designs so that they can be transferred 
successfully to a multitude of different licensed 
products and works closely with licensing partners 
throughout the product development process.
Licensing had a record year, with sales and profits 
up 67.7% at £10.9m (FY2023: £6.5m) including 
£6.5m of accelerated income (FY2023: £2.4m) 
from licence agreements signed during the year, 
including major new deals along with a number of 
smaller deals, contract renewals and extensions. 
Accelerated income, recognition of which is a 
requirement of IFRS 15, represents the total minimum 
guaranteed sales associated with newly signed 
contracts with a discount rate applied to them.
Major licensing agreements signed in the year 
included NEXT with the Clarke & Clarke brand 
for a wide range of homewares. This five-year 
agreement, the first products from which have 
already been launched, included accelerated 
income of £3.0m. A major, multi-year agreement 
was also signed with J Sainsbury plc, in which the 
supermarket group’s Habitat homewares brand 
and Tu clothing brand will develop a wide range  
of licensed products in collaboration with the 
Morris & Co. and Scion brands respectively. 
Renewals signed during the year include a three-
year renewal with Bedeck starting February 2024, 
which was extended by a further two years to 
2029, and the Morris & Co. deal with US retailer 
Williams Sonoma, which was extended by a 
further year until August 2026 with new product 
categories added. In addition, Williams Sonoma’s 
monogrammed gifting brand Mark & Graham has 
signed a three-year agreement with the Sanderson 
brand for the USA and Canada.
Close to the year end, we announced a direct-
to-consumer Morris & Co. online shop that will 
showcase the strength of the Morris & Co. full 
portfolio of core products and finished goods to 
the UK, USA and EU. We expect the site to launch 
in the second half of FY2025 and are working with 
our operating partner, who will act as an agent, to 
build the proposition and halo the brand for the 
benefit of all our customers. 
Morris & Co.’s US agreement with Ruggable LLC, 
the washable rug company, performed strongly 
during the year, providing a larger than expected 
contribution. The agreement was also expanded 
to include European countries including the UK, 
Ireland, Germany, France and Austria. 
The Company is continuing to progress a pipeline 
of further licensing opportunities, leveraging its 
brands and design archives.
Summary
We have confidence in our brands, products 
and strategy and particularly in our people, who 
are the foundation of the Company. Whilst the 
consumer environment in the year ahead will 
bring challenges, we intend to maximise the many 
opportunities available to the Group, particularly 
through the strategic priorities outlined at the time 
of our half year results in October 2023 including 
a focus on international growth, licensing income 
and re-energising the Sanderson brand. 
 
Lisa Montague
Chief Executive Officer
23 April 2024
Anstey Wallpaper Company (‘Anstey’) 
Anstey, our wallpaper printing and paint-tinting 
business, is an unrivalled factory in its range of 
wallpaper printing techniques on one site. We 
continue to invest in new technology to extend 
the potential of the factory and to build on its 
unique capabilities.
Total sales at Anstey were £15.9m (FY2023: 
£18.3m) and digital printing as a proportion of 
factory output was 18% (FY2023: 16%).
In the current financial year, we have continued to 
focus on efficiency and, reflecting lower volumes 
and the growing proportion of less labour-intensive 
digital production at Anstey, we have completed a 
consultation exercise resulting in a reduction of 24 
of the 126 roles at the factory. 
This reduction in roles will lead to annualised cost 
savings of £1.1m at an exceptional cost in the 
current financial year of £0.5m. The estimated 
cost saving in the current year is approximately 
£0.7m. I thank all colleagues at Anstey and across 
the Group for their understanding as we make 
these important changes to evolve the business for 
future success.
Chief Executive Officer’s Strategy and Operating Review continued

Strategic Report
12
Sanderson Design Group  Annual Report & Accounts 2024
Licensing
Tableware
Kitchenware
Lighting
Bedding
Flooring
Stationery
Textiles
Wall coverings
Designs
Interior designers
Wallpaper and fabric
Paint
Homeware and apparel
Artefacts
Distributors
Archive
Consumer
Brand portfolio
Third party  
brands
In-house UK manufacturing
(archive & design – end-to-end services)
Wholesale
Licensing
Global 
sourcing
Pictures
Contract specifiers
Showrooms
Shops
Online
Our Business Model
Rich heritage and wealth 
of printing knowledge
One of the biggest fabric and wallpaper  
archives in the world
With an archive, of many thousands of artefacts, 
going back to the 18th century, our archives have 
grown over the years as we have incorporated 
more brands into the Group. We are continually 
embellishing our Group archives with new treasures 
sourced globally. Over the last two years, we have 
been carrying out a significant project to digitise 
our archive, which is due to be completed in 
September 2024.
Design in our heart
Design is at the centre of everything we do 
at Sanderson Design Group. As well as taking 
inspiration from our own archives, our talented 
team of designers scout globally for ideas to bring 
our collections to life. We also work with external 
collaborators and international tastemakers to 
bring new collections and edits to market. We are 
committed to nurturing design talent in the UK and 
support QEST, and New Designers amongst others.
Six brands catering to a diverse global market
Each one of our brands contributes a unique 
chapter to our story. We represent the full 
spectrum of British interior design, catering from 
cutting-edge sleek modern styles, to the hearty 
warmth of traditional forms. Our six brands cater 
for an ever-growing market with diverse needs. 
Our three luxury and heritage powered brands 
are Zoffany, Morris & Co. and Sanderson. They all 
take inspiration from the past and preserve the 
artistry of designs from the past for generations 
to come. Harlequin, Scion and Clarke & Clarke 
are our premium brands, targeted to a more 
contemporary audience.
Preserving craftsmanship for generations  
to come with two UK manufacturing sites
Between our two manufacturing sites we offer 
unique combinations of gravure, rotary screen, 
flexographic, surface, surflex, digital, flat screen 
and hand block printing as well as some of 
the most advanced digital printing techniques 
available worldwide. The rich heritage and 
wealth of printing knowledge amongst the team 
is exceptional, employing only the finest, skilled 
craftspeople in designing and printing our fabrics 
and wallpaper.
We have several routes to market including
through our licensing partners
We work with large international retailers, 
global showrooms, carefully selected high street 
partners and internet retailers as well as large 
contract suppliers. We have developed a strong 
licensing business, for which we create exclusive 
designs. Licensing has significantly expanded our 
brand reach.

Strategic Report
13
Sanderson Design Group  Annual Report & Accounts 2024
Driving Brand Engagement
•	
Market-leading portfolio 
of British brands
•	
Extensive historical archive of 
design demonstrating authority, 
provenance and authenticity
•	
Unique design expertise, 
specialising in colour and scale
•	
Designed with a global appeal
•	
Clear design pillars to resonate 
with different audiences
•	
UK’s leading high-end 
wallcoverings and printed fabric 
manufacturers
•	
Innovative production techniques 
including digital
•	
Building engagement of the 
brands in core strategic markets
•	
Defined Digital Marketing strategy
•	
Elevated creative content 
to inspire and delight
•	
Immersive events focused 
on customer-centricity
•	
Strategic collaborations 
to elevate brand awareness
Elevating our brands and 
creating consumer demand.
Quintessentially British – Our Brands

Strategic Report
14
Sanderson Design Group  Annual Report & Accounts 2024
Inspired by cultural history, Zoffany 
provides architects and interior 
designers with a wide range of high-
quality wallcoverings, as well as woven, 
printed and embroidered fabrics. 
Founded during the restoration of Temple 
Newsam, an English Jacobean estate, 
home to treasures dating back to the 
17th century, Zoffany archived and restored 
these lost creations, breathing new life into 
historic designs. 
Today, Zoffany partners with the world’s 
finest artisans, producing collections that 
exceed expectations in a luxurious and 
globally attuned manner. Wonderful archive 
documents, repurposed and given a new lease 
of life, sit alongside beautiful original pieces 
produced on incredible elevated substrates. 
A richly pigmented paint range completes the 
Zoffany portfolio, ensuring the brand remains 
the go-to resource for interior designers.
Combining artistry, integrity 
and a rich, illustrious heritage.
For more info visit:
zoffany.sandersondesigngroup.com
Our Heritage Brands

Strategic Report
15
Sanderson Design Group  Annual Report & Accounts 2024
As a political theorist, publisher, 
environmental campaigner, poet,  
and outstanding designer,  
William Morris (1834–1896) was  
one of the most influential figures  
of the nineteenth century.
Under his direction, Morris & Co. was 
founded in 1861 and grew into a flourishing 
Arts & Crafts decorating firm renowned for 
its wallpapers and textiles. Today, Morris 
& Co. builds on that proud heritage with 
inventive reimaginations of design classics, 
ever upholding the impeccable standard  
of craftsmanship which has defined all  
Morris & Co. products since their inception.
Working across wallpaper, fabric, paint, and 
licensed product ranges, designs are inspired 
by artworks safely stored in the Morris & Co.  
archive. This precious collection houses 
historical logbooks, samples of wallpaper, 
printed and woven textiles, and original 
wooden printing blocks.
Lovingly crafted designs  
that uphold the legacy of 
William Morris.
For more info visit:
morrisandco.sandersondesigngroup.com
Our Heritage Brands continued

Strategic Report
16
Sanderson Design Group  Annual Report & Accounts 2024
The home of iconic florals  
and illustrative botanicals, 
pushing the boundaries of 
heritage design.
Founded in 1860 by Arthur Sanderson, 
Sanderson began life as a business 
importing luxury French paper-hangings 
to Britain and evolved to become one of 
the most renowned interior design and 
decorating brands worldwide, holding a 
Royal Warrant since 1924, for supplying 
fabrics, wallcoverings and paint to the 
Royal Residences. 
From importing to establishing printing 
works and acquiring businesses, Sanderson’s 
illustrious history of innovation and beautiful 
designs has formed its prestigious legacy and 
paved the way for a future that continues  
to push the boundaries of heritage design.  
Its treasured archive houses a vast collection 
of fabrics, wallpapers and printing blocks 
dating back to the 19th century, encapsulating 
its impressive history and providing a reference 
point for its design studio today. 
Known for its exceptional quality, timelessness 
and quintessentially English style, Sanderson, 
the home of iconic florals and illustrative 
botanicals, offers beautifully crafted fabrics, 
trimmings and wallcoverings for all. Layered in 
nostalgia, the brand continuously looks back 
to move forward with exceptional designs that 
captivate a discerning global audience.
For more info visit:
sanderson.sandersondesigngroup.com
Our Heritage Brands continued

Strategic Report
17
Sanderson Design Group  Annual Report & Accounts 2024
For more info visit:
harlequin.sandersondesigngroup.com
With a focus on colour and the 
creativity it sparks in interiors, 
Harlequin is on a mission to celebrate 
the importance of self-expression 
through design individuality. A 
proudly British brand, Harlequin’s 
designs are inspired by all aspects of 
our natural and architectural worlds. 
This lens on life is projected through a 
spectrum of colour and textures, exploring 
innovative techniques through the hands 
of our designers, with a broad design 
range that ignites all the senses. Harlequin 
journeys through styles, influences, and 
palettes to empower with the confidence  
to create interiors that reflect originality.
Backed by science, the road to creativity is 
a meeting of design expertise and scientific 
research at Harlequin. Harlequin continues 
to explore the positive power of colour and 
the importance of palette choices in shaping 
who we are and how we express ourselves.
Harlequin is dedicated to understanding 
and conveying the power of colour through 
fabrics and wallcoverings.
Expressing individuality 
through colour and design. 
Our Contemporary Brands

Our Contemporary Brands continued
Strategic Report
18
Sanderson Design Group  Annual Report & Accounts 2024
Playful British designs that bring 
joy to the everyday.
For homes that surprise and delight, 
think Scion, a place where bold 
motifs and confident colours join 
with Scandi influences to create an 
uplifting lifestyle brand. 
A team of talented designers create joy-filled 
designs to bring a smile to the everyday. 
Scion is on a mission to create happy homes 
by putting the happiness back into interiors, 
celebrating fun-loving characters and 
an abundance of playful patterns across 
wallcoverings, fabrics and homewares.
For more info visit:
scionliving.com

Strategic Report
19
Sanderson Design Group  Annual Report & Accounts 2024
Our Contemporary Brands continued
A leading name in the design of 
fabric, wallpaper and homewares, 
Clarke & Clarke is at the heart of 
transitional style.
Recognising that interior design is an 
expression of who we are, its range of trend-
led looks are varied and versatile. Perfectly 
suited to modern life, this Manchester-based 
brand is at the forefront of interior design, 
creating contemporary spaces with an 
eccentric, glamourous twist.
Polished looks that 
embody the best of British 
eclecticism.
For more info visit:
clarke-clarke.sandersondesigngroup.com

Strategic Report
20
Sanderson Design Group  Annual Report & Accounts 2024
Licensing
Licensing enables us to leverage our design 
archives and bring wider consumer awareness 
of our brands across multiple finished goods 
categories. The wider visibility of our designs 
brings the potential to stimulate the sales of our 
core products of fabric, wallpaper and paint, and 
reinforces our identity as a design-led business.
Some notable agreements this year have included 
the announcement of a direct-to-consumer Morris 
& Co. online shop that will showcase the strength 
of the Morris & Co. full portfolio of core products 
and finished goods to the UK, USA and EU. This 
adds to the Morris & Co. licensing agreements  
with Ruggable, the washable rug company, and  
the US retailer Williams Sonoma, for tableware  
and cookware.
NEXT continues to be an important licensing 
partner for the Group, with agreements in place 
across Morris & Co., Sanderson, Scion and  
Clarke & Clarke.
In March 2023, we were delighted to announce 
a major agreement with the Habitat homewares 
brand and the Tu clothing brand, both of which are 
owned by Sainsbury’s, the supermarket group.  
The agreement, with Morris & Co. and Scion, 
marked the first time that we have collaborated 
with Sainsbury’s, a group with a substantial 
distribution network both online and in-store.
The Company is continuing to progress a pipeline 
of further licensing opportunities, leveraging its 
brands and design archives, with a strategic push 
towards larger, long-term partnerships. 

Strategic Report
21
Sanderson Design Group  Annual Report & Accounts 2024
Chief Financial Officer’s Review
The Chairman’s Statement and the Chief Executive Officer’s Strategic and Operating Review both provide 
analysis of the key factors contributing to our financial results for the year ended 31 January 2024. In a 
challenging consumer environment, profits have been underpinned by the exceptional performance of the 
Licensing channel. The Balance Sheet remains a key strength of the Group with net cash of £16.3m on hand 
at year-end.
Revenue
Our reported revenue for the year was £108.6m compared with £112.0m in FY2023.
Revenue
FY2024  
£m
FY2023 
£m
Change  
FY2023
Brand Product
78.8
83.4
(5.6%)
Manufacturing – External
18.9
22.1
(14.5%)
Licensing
10.9
6.5
67.7%
Group
108.6
112.0
(3.1%)
Gross profit
Gross profit for the full year was £73.7m compared with £74.2m in FY2023 whilst the gross profit margin 
at 67.9% represents an increase of 160 basis points over FY2023. Excluding the impact of licence income, 
which generates 100% gross profit, margins improved slightly to 64.3% in FY2024 versus 64.2% in FY2023. 
FY2024
FY2023
Brands and Manufacturing
Revenue (£m)
97.7
105.5
Gross profit (£m)
62.8
67.7
%
64.3%
64.2%
Licensing
Revenue (£m)
10.9
6.5
Gross profit (£m)
10.9
6.5
%
100%
100%
Total
Revenue (£m)
108.6
112.0
Gross profit (£m)
73.7
74.2
%
67.9%
66.3%

Strategic Report
22
Sanderson Design Group  Annual Report & Accounts 2024
Chief Financial Officer’s Review continued
Within the Brands division gross margin improved by 1.0%. Now that our SKU reduction programme is largely 
complete and sales per SKU are growing, we are starting to realise volume-related sourcing efficiencies 
and have been able to reduce the level of promotional activity required to clear slow-selling collections. 
Conversely, our Manufacturing division has been impacted by reduced volumes of both internal and external 
orders. Given the relatively high fixed cost base of both of our factories, gross margins fell by nearly 4% 
despite a number of cost-saving measures that were implemented during the year. Following the year-end  
we have completed a restructuring of our Anstey Wallpaper facility to reflect both lower volumes and a 
growing proportion of less labour-intensive, digital production. 
Profit before tax
Profit before tax was £10.4m, down from £10.9m in FY2023. This resilient performance is driven by the 
strength of licensing revenues, gross margin improvement and a continued focus on cost control.
FY2024 
£m 
FY2023 
£m
Revenue
108.6
112.0
Gross profit
73.7
74.2
Distribution and selling expenses
(25.3)
(25.1)
Administration expenses
(43.5)
(43.0)
Other operating income
4.9
4.5
Finance income – net
0.6
0.3
Profit before tax
10.4
10.9
Distribution and selling expenses increased by £0.2m compared to FY2023 although this was entirely due 
to an increase in the cost of marketing materials (mainly pattern books). Income from the sales of these 
pattern books is responsible for the increase of £0.4m in Other Operating Income.
Administration expenses grew to £43.5m in FY2024 from £43.0m in FY2023. Inflationary pressures impacted 
all areas of spend, however, we continued to implement cost efficiency measures which limited this increase to 
only 1% compared to the prior year. Administration expenses remain £2.1m below the pre-Covid FY2020 levels.
Adjusted underlying profit before tax 
The adjusted underlying profit before tax was £12.2m, down from £12.6m in FY2023.
FY2024 
£m 
FY2023 
£m
Profit before tax
10.4
10.9
Amortisation of acquired intangible assets
0.3
0.8
Restructuring and reorganisation costs
0.6
–
Share-based payment charge
0.5
0.5
Net defined benefit pension charge
0.4
0.5
Adjusted underlying profit before tax
12.2
12.6
In calculating the adjusted underlying profit before tax, the Group excludes material non-recurring items  
or items considered to be non-operational in nature and that do not relate to the operating activities of 
the Group. Share-based payment charges are excluded as they are a non-cash measure.
Adjusted measures are used as a way for the Board to monitor the performance of the Group and are not 
considered to be superior to, or a substitute for, statutory definitions. They are provided to add further 
depth and understanding to the users of the financial information and to allow for improved assessment  
of performance. The Group considers adjusted underlying profit before tax to be an important measure  
of Group performance and is consistent with how the business is reported to and assessed by the Board. 
This measure is used within the Group’s incentive plans – see the Directors’ Remuneration Report.
Non-underlying items in the year of £0.9m (FY2023: £0.8m) refer to the amortisation of intangible assets  
in respect of the acquisition of Clarke & Clarke in October 2016 and the restructuring and reorganisation 
of Anstey. Please refer to note 12(b) to the financial statements for further details of the adjusted 
underlying profit before tax.
Taxation
Tax for the year is charged on profit before tax based on the forecast effective tax rate for the full year. 
The estimated effective tax rate (before adjusting items) for the year is 21% (FY2023: 19%).
Capital expenditure
Capital expenditure in the year totalled £3.3m (FY2023: £4.8m). We continue to focus our investment on 
digital printing technology, across both of our factories, and in projects that reduce our environmental 
impact and support our Live Beautiful sustainability strategy. Significant investments in the year included 
a new, more efficient Steamer at Standfast & Barracks, and the commissioning of our new Durst Digital 
Wallpaper Printer at Anstey.
The reduced level of spend compared to FY2023 was due to delays in a number of planned projects 
including the installation of solar panels and the new ERP system at Standfast and the relocation of the 
Group’s head office, all of which will now be completed in FY2025.
Minimum guaranteed licensing receivables
In accordance with IFRS 15, the Group recognises the fair value of fixed minimum guaranteed income that 
arises under multi-year licensing agreements, in full upon signature of the agreement, provided there are 
no further performance conditions for the Group to fulfil. A corresponding receivable balance is generated 
which then reduces as payments are received from the licence partner in accordance with the performance 
obligations laid down in the agreement (usually the passing of time).
Licensing revenues above the fixed minimum guaranteed amount are recognised in the period in which they 
are generated.
During the year, several long-term licensing agreements were agreed, including those with NEXT Plc, 
Sainsbury/Habitat and envogue. As a result, on 31 January 2024, minimum guaranteed licensing receivables 
due after more than one year grew to £7.3m (FY2023: £2.6m) and those due within one year grew to £2.1m 
(FY2023: £1.4m).

Strategic Report
23
Sanderson Design Group  Annual Report & Accounts 2024
Inventories
Despite cost increases driven by the continued impact of salary, utility, and raw material inflation for both 
our in-house factories and third-party suppliers, net inventories fell by £1.1m ending the year at £26.7m 
compared to £27.8m for FY2023.
Now that our SKU reduction strategy has been completed, we have been able to reduce our investment in 
finished goods inventory whilst also increasing the availability of our best-selling ranges. Reduced production 
volumes in our factories has meant that raw material and work-in-progress levels remain above their 
optimum level and this will be an area of focus for us in FY2025.
Trade receivables
Trade receivables declined to £10.8m (FY2023: £12.0m) reflecting the lower level of Brand and 
Manufacturing sales.
Our business model means that most of our customers do not hold inventory. We are able to quickly react 
to any aged accounts in order to mitigate potential credit risks. As a result, despite the current economic 
environment, we have experienced limited bad debts in the last year.
The ageing profile of trade debtors shows that the majority of customers are close to terms although the 
wider economy presents an enhanced level of credit risk. In addition to specific provisions against individual 
receivables, a provision has been made of £0.6m (FY2023: £0.9m), which is a collective assessment of the 
risk against non-specific receivables calculated in accordance with IFRS 9. 
Cash position and banking facilities
Net cash from operating activities was £9.1m (FY2023: £5.6m).
The principal driver for the year-on-year improvement was a £1.1m fall in inventory compared to a £4.9m 
increase in FY2023. 
All foreign currencies are bought and sold centrally on behalf of the Group. Regular reviews take place of 
our foreign currency cash flows. The Group undertakes hedging only where there are highly probable future 
cash flows and to hedge working capital exposures. The strong performance of the Group’s North American 
business creates a requirement to put in place a limited level of hedging contracts against the US dollar 
surplus that is expected to arise. 
The Group’s banking facilities are provided by Barclays Bank plc. The Group has a £10.0m multi-currency 
revolving credit facility which was renewed in February 2024. The agreement also includes a £7.5m 
uncommitted accordion facility to further increase available credit. This provides substantial headroom for 
future growth. Our covenants under this facility are EBITDA and interest cover measures. This facility has 
not been drawn during the year. 
Net defined benefit pension 
The Group operates two defined benefit schemes in the UK. These comprise the Walker Greenbank Pension 
Plan and the Abaris Holdings Limited Pension Scheme. These were both closed to new members and to future 
service accrual from 30 June 2002 and 1 July 2005 respectively.
Deficit contribution schedules have been agreed with the schemes’ trustees. The Group will continue making 
cash contributions, at levels similar to historical amounts, to make good any deficits, as well as making 
contributions towards the ongoing expenses incurred in the running of the schemes. 
The methodology and assumptions prescribed for the purposes of IAS 19 mean that the Balance Sheet 
surplus or deficit, the Profit or Loss figures and the Statement of Comprehensive Income figures are inherently 
volatile and vary greatly according to investment market conditions at each accounting date. The Group has 
reported a net liability of £0.9m on 31 January 2024 compared with a £2.4m net liability on 31 January 2023. 
Further details of these movements are disclosed in note 20 to the financial statements.
Dividend
During the financial year, an interim dividend of 0.75p per share was paid on 2 November 2023. A final 
dividend of 2.75p is now proposed taking the full year dividend to 3.50p. This payment will be made on  
9 August 2024 to the shareholders registered on the Company’s register on 12 July 2024 if approved at 
the Company’s forthcoming Annual General Meeting, with an ex-dividend date of 11 July 2024. The Board 
remains committed to a progressive dividend policy as part of the capital allocation priorities of the Group.
Capital allocation policy
The level of capital investment required in the coming years is likely to be significantly above historical 
levels as we look to boost our digital printing capacity in both our factories whilst also investing in improved 
systems to improve our customer service proposition. Our forward expenditure programme is closely aligned 
to our Live Beautiful strategy with capital maintenance projects only being approved if they can be proven to 
support us on our journey to ZeroBy30.
We remain committed to retaining a strong balance sheet and acknowledge that we have two defined 
benefit pension plans we are committed to supporting. We continue to look at whether there is appropriate 
action which could be taken to help reduce pension scheme risks within our wider business objectives.
Going concern
The Directors reviewed a Management Base Case model and considered the uncertain political and 
economic environment that we are operating in. In our assessment of going concern the Directors consider 
that, having reviewed forecasts prepared by the management team which have been stress tested, the 
Group has adequate resources to continue trading for the foreseeable future. For this reason, they continue 
to adopt the going concern basis in preparing the financial statements. Further details of the review are 
disclosed in note 1 to the financial statements.
Mike Woodcock
Chief Financial Officer
23 April 2024
Chief Financial Officer’s Review continued

Strategic Report
24
Sanderson Design Group  Annual Report & Accounts 2024
24
11.2
24
16.3
23
15.4
22
21
19.1
15.1
23
11.3
22
21
24
9.6
23
9.7
22
21
9.2
5.2
11.1
7.5
24
12.2
23
12.6
22
21
24
10.4
23
10.9
22
21
10.4
4.9
12.5
7.0
24
13.74
23
24
11.46
23
12.42
22
21
10.93
5.39
14.18
22
21
13.75
7.89
24
26.7
23
27.8
22
21
22.7
19.6
24
3.3
23
4.8
22
21
2.1
1.0
24
108.6
23
112.0
22
21
112.2
93.8
Key Performance Indicators
Underlying earnings adjusted for accounting charges relating to 
the share-based incentives, defined benefit pension charge and 
non-underlying items expressed as a percentage of revenue.
Year end cash and cash equivalents less borrowings and 
leases. Borrowings do not include lease liabilities.
Statutory profit before tax expressed as a percentage of revenue.
Underlying profit before tax adjusted for the share-based 
incentives, defined benefit pension charge and non-
underlying items.
Statutory profit before tax.
Underlying earnings adjusted for accounting charges relating to 
the share-based incentives, defined benefit pension charge and 
non-underlying items, less tax at the effective rate, divided by 
the weighted average number of shares in issue during the year.
Profit after tax, divided by the weighted average number  
of shares in issue during the year.
Year end total inventory, net of provision.
Total capital expenditure less proceeds from disposal for the year.
The Group is committed to its sustainability strategy, Live Beautiful, 
and further details of the relevant key performance measures and 
targets are set out on page 33.
Total current year revenue.
Adjusted underlying profit before tax 11.2%
Adjusted underlying profit before tax £12.2m
Cash £16.3m
Profit before tax 9.6%
Profit before tax £10.4m
Adjusted earnings per share 13.74 pence
Basic earnings per share 11.46 pence
Inventory £26.7m
Capital expenditure £3.3m
Revenue £108.6m

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Sanderson Design Group  Annual Report & Accounts 2024
Stakeholder Engagement
The Board places great emphasis on the consideration of stakeholders in its thinking and decision-making. The various needs and views of our stakeholders are considered 
by colleagues and leaders throughout the business, and form part of the business updates presented to the Board.
Details of our key stakeholders and how we engage with them are set out in the following table.
Why we focus on these stakeholders
What matters to them
How we engage and respond
How the Board has taken account of these interests
Colleagues
Our people are key to the success of 
the Group and we want them to be 
successful individually and as a team. 
Our investment in our people protects 
and strengthens our culture. Our goal 
is to be the Employer of Choice in our 
industry. Through our Live Beautiful 
sustainability strategy, the Group aims 
to foster a sustainable workplace, 
creating a culture of empowerment in a 
commercially successful company. We 
will embrace diversity, inclusivity and 
opportunity underpinned by a strong 
focus on health, safety and wellbeing.
•	 Health and wellbeing. 
An inclusive, diverse 
and respectful working 
environment
•	 Fair and equitable pay  
and benefits
•	 Open and transparent 
communication and  
being heard
•	 Opportunities for personal 
and career development
The Board ensures its understanding of 
colleagues’ interests through a variety  
of forums which include: 
•	 engagement surveys 
•	 site visits
•	 face-to-face briefings
•	 newsletters 
•	 internal communities
The Board is updated regularly with what is important to our colleagues. 
There is regular review of health and safety and wellbeing programmes. 
During the year the Board has reviewed the reward, recognition, 
benefit and employee support programmes available to all employees 
as well as upholding the commitment to the Real Living Wage, and the 
all-employee bonus scheme, enabling all colleagues to share in the 
Company’s success. 
A focused review of talent, succession planning and inclusivity 
programmes form part of the Board’s meeting calendar.
Read more about how we engage with our people in our Live Beautiful 
sustainability strategy.
Customers 
and Clients
Good relations with our customers  
are important for the success of  
our business.
•	 Beautiful, good quality  
and sustainable products 
which have been  
ethically sourced
•	 Excellent service and ease 
of buying
•	 Employees and suppliers  
to be treated fairly
We have a diverse customer base across 
trade, interior design, contract and 
hospitality, as well as the homeowner 
spread across different geographies. 
Considerable time is spent analysing 
customer trends and reviewing customer 
feedback to understand their needs and 
how we can improve our customer service 
and new product development.
As part of regular monthly reporting, the Board is appraised 
of customer and social media engagement after feedback and 
information, as well as service level fulfilment statistical information to 
better understand the needs and wants of customers and improve the 
customer experience.
The Board has continued with the programme of investment in IT systems 
and projects to improve the order process for customers and suppliers.
The Board has reviewed continued cost-effective investment in  
digital marketing systems to enhance communication both internally 
and externally.
Read more about how we engage with customers and product 
development within the CEO Report and our Live Beautiful 
sustainability strategy.

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Sanderson Design Group  Annual Report & Accounts 2024
Why we focus on these stakeholders
What matters to them
How we engage and respond
How the Board has taken account of these interests
Shareholders
As owners of the Group, we recognise 
the importance of delivering value to 
our shareholders and their opinions are 
important to us. 
We aim to secure long-term sustainable 
growth and returns by delivering  
our strategy.
•	 Robust operating and 
financial performance 
supported by a strong 
strategy
•	 Sustainable income and 
capital growth
•	 Progressive dividend policy
•	 ESG performance
We maintain a regular dialogue with our 
shareholders and actively engage with 
them as part of our investor roadshows 
following our half year and full year  
results presentations.
Communication methods include investor 
presentations, regulatory reports and 
market announcements.
The AGM is an important opportunity for 
all shareholders to meet with the Board. 
The Company website has an Investors 
section giving access to business 
information, reports and presentations; 
there is also an enquiry mailbox facility.
Discussions with shareholders cover a wide range of topics including 
financial performance, strategy, outlook and governance.
Shareholder feedback along with details of movements in our 
shareholder base are regularly reported to and discussed by the Board 
and their views are considered as part of decision-making.
Our NOMAD has regular discussion and review with the Board and 
advises on wider market-related sentiment. Feedback received is 
considered by the Board where it impacts on strategy.
Read more about how we engage with shareholders in our Corporate 
Governance Report.
Suppliers
An excellent supply chain is key to 
our business and we look for genuine 
partnerships that provide a real point 
of difference.
•	 Ethical and fair dealings 
that protect human rights
•	 Prompt and fair payments
•	 Open communication and 
transparency
We aim to build strong long-term 
relationships with our key suppliers to 
develop mutually beneficial and lasting 
relationships.
We work with our suppliers to monitor 
consumer trends and changing tastes 
allowing us to evolve and offer 
differentiated product offerings.
The Board recognises that relationships with suppliers are important to 
the Group’s long-term success.
Feedback from attendance at trade events forms part of the Board 
presentations as well as regular dialogue between our management 
team and those of our suppliers on increasing efficiency.
Key areas of focus include product development and innovation, with 
focus on health and safety and sustainability.
Read more about how we engage with our suppliers in our Live 
Beautiful sustainability strategy.
Communities
We operate from a number of different 
sites and seek to be a good neighbour 
with the local communities and to build 
trust and understand the local issues 
that are important to them.
•	 Supporting community and 
charitable causes
•	 Providing employment 
opportunities
•	 Reducing the environmental 
impacts of our activities 
including carbon emissions, 
energy and water
We create opportunities to recruit and 
develop local people and help to support 
the local economy and look after the 
environment. Local charities and fund-
raising are supported, often through 
product and time donations.
The Board recognises the importance of good community relations 
with both internal and external stakeholders as well as our wider  
social responsibilities. 
The impact of our operations from an environmental perspective, both 
locally and globally, is recognised e.g. capital expenditure projects 
focused on efficiency and reducing environmental emissions.
Read more about how we engage with our local communities in our 
Live Beautiful sustainability strategy.
Government and 
regulators
We wish to operate in an ethical way and 
in compliance with laws and regulations.
•	 Compliance with legislation
•	 Acting fairly and ethically
The Group has professional advisers 
in terms of legal, tax and regulatory 
compliance and all Directors have access 
to independent advice.
The Board is updated on legal and regulatory developments and takes 
these into account when considering future actions. 
Key areas of focus for the Board are compliance with laws and regulations, 
health and safety and wellbeing of employees and users of our products.
Read more about how we ensure compliance in our Live Beautiful 
sustainability strategy and in our Corporate Governance report.
Stakeholder Engagement continued

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27
Sanderson Design Group  Annual Report & Accounts 2024
Section 172 Statement 
On the discharge of Directors’ duties
In compliance with the Companies Act 2006, the Board of Directors is required to act in accordance with  
a set of general duties. During the year ended 31 January 2024, the Board of Directors consider they have, 
individually and collectively, acted in a way they consider, in good faith, would be most likely to promote 
the success of the Company for the benefit of its shareholders as a whole, having regard to a number of 
broader matters including:
•	 the likely consequences of any decision in the long term;
•	 the interests of the Company’s employees;
•	 the need to foster the Company’s business relationships with suppliers, customers and others;
•	 the impact of the Company’s operations on the community and the environment;
•	 the desirability of the Company maintaining a reputation for high standards of business conduct; and
•	 the need to act fairly as between members of the Company.
The Board recognises the importance of building and maintaining relationships with its key stakeholders, and 
considering the external and internal impact of the Group’s operations, in order to achieve long-term success.
Our Group comprises a number of business units, all of which have engagement with their own unique 
stakeholders as well as the other parts of the business that form the Group. The Group’s governance 
delegation of authority framework allows local decision-making at business unit level up to defined limits and 
is monitored by the Board. This allows the individual business units to take account of the needs of their own 
stakeholders in their decision-making, whilst the Board routinely monitors and retains ultimate responsibility.
The Group Leadership Team (‘GLT’), which comprises the leaders of each business unit, meets weekly and 
reports and presentations are made to the Board by the GLT regarding strategy, performance and key 
decisions taken.
In its consideration of decisions and actions to be taken in approval of business projects and the Group’s 
strategy, the Board takes care to have regard to the likely consequences on all stakeholders of the 
decisions and actions they take. Where possible, decisions are carefully discussed with affected groups  
so as to ensure they are understood and supported, when actions are implemented.
The Board recognises the value of engaging with all of its stakeholders and building strong relationships 
with them, to understand what matters to them and their changing needs, which helps inform strategic 
decision making and ensures our long-term success.
More information about our key stakeholders and how we engage with them can be found on pages 25 
and 26, Stakeholder Engagement.
Principal decisions taken during the year
Principal decision
Stakeholders
Commentary
Right-sizing the 
business
Colleagues
Shareholders
During the year it was decided to undertake a 
restructure of the business, and realign the organisation 
to the conditions prevalent within the market in terms 
of technology and demand. Consideration was given 
to the impact on colleagues and the risks the business 
might face including loss of skills and disruption to 
production. It was agreed to pursue this to ensure the 
Company made the cost savings required in challenging 
market conditions, and support the standardisation of 
employee contracts across the business.
Capital investment
Customers
Suppliers
Colleagues
Shareholders
The Board agreed to several capital investments 
through FY2024 to support the delivery of the 
Company’s strategy, including Live Beautiful. This 
included the approval to purchase a Durst Alpha 
Pigment printing line, and support the increasing trend 
towards digital printing. A further capital investment 
related to the Product Information Management (‘PIM’) 
system, which will improve the governance and quality 
of data within the business, and reduce time to market.
Strategic plan
All 
The Board approved the Company’s new five-year 
Strategic Plan. Further information on the Strategy can 
be found within the CEO Review. 

Live Beautiful
Delivering 
sustainability
Our Live Beautiful framework
Brands
Elevate our brands 
and create consumer 
demand
Product
Reimagine our 
products: fabric, 
wallpaper, paint 
and homewares
Customers
Exceed our 
customers’ needs 
in a digital world
Geographies
Grow our UK, USA 
and Northern 
European businesses
People – Empower our people
Financial health – Tightly manage our inventory, cash,  
overheads and collection management (SKU efficiency)
Planet – Inspire our world
Clarke & Clarke | Harlequin | Morris & Co. | Sanderson | Scion | Zoffany | Anstey Wallpaper Company | Standfast & Barracks
At the core of our Live Beautiful 
strategy remains our desire to 
ensure we preserve our heritage 
and craftsmanship for future 
generations to enjoy. We remain 
true to our vision: “To lead the 
interiors industry in transforming 
the way we design, manufacture 
and distribute, enriching people’s 
lives to Live Beautiful”.
It is now three years since 
we launched our Live 
Beautiful framework in 
April 2021. We have made 
great strides in all of the 
three pillars of People, 
Product and Planet. These 
are at the heart of our 
overall business strategy 
and continue to drive our 
focus on far more than 
our social responsibility. 
Our original medium-term 
plan was focused on the 
three-year horizon, so we 
now have an opportunity 
to review our progress 
and realign for the next 
three years.
Reimagine  
our product 
lifecycle
Addressing nine  
of the UN’s Sustainable 
Development Goals.
#1
The employer of choice
We are committed to  
being a great and happy 
place to work.
0/30
ZeroBy30
We are committed to  
being net carbon 
ZeroBy30.
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Sanderson Design Group  Annual Report & Accounts 2024

Live Beautiful continued
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29
Sanderson Design Group  Annual Report & Accounts 2024
This is unified around our values to be Intrepid, Imaginative 
and Respectful. Our employees drive our Live Beautiful 
strategy, from talented creative teams and highly skilled 
craftspeople to knowledgeable sales and office-based 
colleagues; all our people play an important role.
People are at the heart of our Group and a 
fundamental pillar of our Live Beautiful strategy.
People
We are committed to being the employer of choice 
in our industry and being a Great Place To Work 
(‘GPTW’) for our colleagues in a commercially 
successful company. We have continued to deliver 
on our Empowering Our People agenda, with 
work focused on leadership, culture, engagement 
and ways of working. Our people represent our 
biggest asset, and so the ability of the Group 
to attract, develop and retain talent and build 
capability at the pace required is fundamental to 
the delivery of the Group’s strategic objectives 
and is done through fostering a dynamic and 
inclusive culture where all employees feel engaged. 
As we look ahead, we remain committed to 
further empowering and equipping our leaders, 
strengthening capabilities and expanding our 
talent plans, simplifying how we work, and driving 
positive change and a more sustainable future 
across every part of our footprint. 
We participated in the GPTW survey for the first 
time, achieving an excellent response rate of 
77% and an overall business rating of 63%. The 
results were shared across the business leading to 
positive discussions and targeted actions at team 
and business level. This has included reviewing 
and updating our benefits offer, investing in new 
development opportunities for our line managers and 
introducing a range of new policies and guidelines 
which demonstrate our continued commitment to 
fostering an inclusive, people-centric culture. These 
have included Menopause, Fertility, Sabbatical 
and Health and Wellbeing policies. We have also 
taken the opportunity to improve our maternity 
and paternity policies and uncoupled pension 
membership from membership of the Group life 
assurance and Group income protection schemes, so 
all employees are covered with effect from their start 
date thus enabling us to better financially support our 
employees at this important time of their lives.

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30
Sanderson Design Group  Annual Report & Accounts 2024
Engaging with our employees regularly is something 
we are committed to, and we have in place a 
broad range of ways we do this. During 2023, we 
continued to work hard to develop a culture of 
engaging and listening, where employees feel free 
to share their views, and can see their feedback 
acknowledged and acted upon. We share a weekly 
CEO newsletter to ensure all employees can keep 
up to date with what is happening across the whole 
business. Other activities such as monthly business 
briefing sessions and interactive Senior Leader calls 
were particularly appreciated, as were our Meet 
the Board and other Board engagement sessions. 
Senior leader, in person half year and full year 
results briefings across all sites have been positively 
received and provide an opportunity for employees 
to ask questions of the CEO and CFO particularly. 
We strive to create a high-performance culture and 
an environment where people can do their best work. 
Over the last 12 months, we continued to focus on 
evolving strategies for recruiting and developing key 
talent within the business in a way which promotes 
our cultural values. We sought to build a diverse, 
open and inclusive culture where all perspectives 
are valued. Our ambition to foster an inclusive and 
diverse workforce that increasingly reflects the array 
of the markets in which we operate is key to creating 
a purpose-driven culture that ensures everyone 
feels a sense of belonging. This will continue to  
be a priority focus as we move into 2024.
Our focus on building our people’s capability and 
improving employee experience has developed 
over the last 12 months. The second cohort of 
our Sanderson Futures Team (SFT) began our 
Leadership Development Programme built around 
our values in April. The programme runs over nine 
months and comprises 360° feedback, coaching 
and training on all aspects of leadership. 
In addition to this, across the year, six employees 
successfully completed our Level 3 CMI-accredited 
leadership scheme and a further 12 people 
have now enrolled on this course. We also offer 
apprentice opportunities in our factories with one 
of our apprentices at our Anstey Wallpaper factory 
being awarded Apprentice of the Year by the British 
Coating Federation. Through these various schemes 
We embrace diversity, inclusivity and opportunity 
underpinned by a strong focus on health, safety, 
and wellbeing. We are delighted to be certified  
to ISO45001 at Anstey Wallpaper Company.  
We have also improved our independent external 
audit performance at all our other sites. In 
addition, we have 38 employees who have been 
trained as qualified Mental Health First Aiders to 
be proactive in providing colleagues with an outlet 
to support their mental health and welfare. We 
have held several wellbeing days with activities 
such as wreath making, colouring and walking 
offered, as well as running yoga sessions at some 
of our sites. There is a great opportunity to further 
develop this work in the year ahead. Designs in 
Mind, a social enterprise with whom we partnered 
for our Scion capsule collection in 2022, also 
hosted a series of creative workshops across our 
sites in 2023 aimed to encourage adults living with 
mental health challenges to work on ambitious and 
experimental art projects together.
Our Executive Committee ensures a competitive 
total reward offering, both financial and non-
financial, to retain our people and attract new 
hires. During the year the team benefited from 
our continued commitment to being a Real Living 
Wage employer.
we are supporting our employees to develop their 
skills and capability in operational and financial 
management leadership and project management. 
Delivery of our Live Beautiful strategy relies on 
our ability to ensure our teams continue to be 
motivated and empowered. To facilitate this, we 
developed an internal Learning and Development 
programme designed for employees at all levels 
within the business. This programme comprised 
of two modules, prioritised to build capability 
identified as an opportunity through the GPTW 
survey. The modules, ‘Developing Effective 
Communication’ and ‘Constructive Conversations’, 
aimed to enhance skills in assertive and respectful 
communication, while fostering openness to 
diverse perspectives. So far 80 employees have 
completed this programme and this will continue 
into the year ahead.
Delivery of our strategy has also required 
us to review the capability and shape of our 
organisation. Over the last year we have invested 
in our US team, ensuring we are well-placed 
to deliver on our US First approach. We also 
completed the integration of the Clarke & Clarke 
brand into the wider business. This resulted in 
changes to our UK sales team structure, leading 
to a reduction in the size of the combined sales 
team with 14 people leaving the business through 
redundancy. Our priority was to ensure impacted 
colleagues were treated fairly and with respect 
through this change. Looking forward we will 
continue to review our organisational effectiveness 
to ensure we are structured in a way that supports 
us to realise our commercial ambitions.
Live Beautiful continued
We are also committed to supporting the people 
and communities touched by our operations and 
beyond. To support this, we have introduced a 
Volunteering Policy, providing our employees with 
three days of paid time off to contribute to a charity 
of their choice. Through our site-based Community 
Groups, we have participated in multiple fundraising 
events to support local initiatives that can positively 
impact as many people as possible, including a 
£3,000 medium grant successfully awarded to one 
of our local charity partners funded by RWHA. Our 
teams are committed to instigating change and 
enhancing efficiency across the organisation, aiming 
for a more sustainable future to safeguard both 
our people and the planet. Among the initiatives 
implemented are a Zero Waste Refill Station at our 
Loughborough site, policies promoting eco-friendly 
stationery use, adoption of sustainable packaging 
across our warehouse and factories, and the 
initiation of an internal competition to encourage 
employees to share their innovative ideas. We 
support QEST, the Queen Elizabeth Scholarship 
Trust, to promote excellence in British craft, offering 
scholarships where relevant and fundraising, 
including SDG runners in the Royal Parks Half 
Marathon, among other activities.
The Company is proud to support charities around 
the UK. Our nominated charity partners for 2023 
included the Rainbows Hospice for Children and 
Young People, the Lancaster & District Homeless 
Action Service, The Henry Allen Trust supporting 
children with cancer, Anna Kennedy Online, 
campaigning to help people diagnosed with Autism 
and MacMillan Cancer Support. Food and toy 
banks were also stationed across sites throughout 
the holiday seasons to support The Trussell Trust 
and Salvation Army in UK and Friendship House 
in the USA. We have also provided several local 
open days to better understand our operation in 
collaborations with local schools and provided 
fabric and sample donations made by the 
Westhoughton, Lancaster and Loughborough 
teams to homeworkers, infirmaries, local schools 
and universities and homeless charities. The 
Company also generously donated the beautifully 
curated pergola from the Morris & Co. Garden at 
the Chelsea Flower Show to a hospice in Leicester. 

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Sanderson Design Group  Annual Report & Accounts 2024
Block Printing 
Excellence
A highly skilled craft that 
produces authentic texture  
and imparts a handmade  
feel, achieving a truly special 
finished look.
Traditional Flatbed 
Printing
Utilising a time-honoured 
method, designs are applied 
to fabric through flat 
screens, allowing for up to 24 
colours on one design using 
many screens. Each screen 
contributes a different colour 
to the fabric.
Modern Long Table 
Printing
A contemporary take on silk 
screen style introduced in the 
1940s. This table-top process 
explores a variety of substrates 
and specialist laminates, 
employing opaque, metallic, 
and pearl inks for a dynamic 
range of printing possibilities.
A key part of Live Beautiful is 
to preserve our craftsmanship 
and heritage.
In this pillar of our sustainability strategy, 
we are re-examining and reimagining 
the entire lifecycle of our products, from 
the sourcing of raw materials through 
how products are manufactured on to 
the process of sales and distribution. 
The overriding objective is to minimise 
environmental impact, which will in turn 
protect and preserve the heritage of our 
brands and the legacy of craftsmanship 
in our design and manufacturing.  
Here are some examples.
•	 Our in-house wallcovering printer, Anstey 
Wallpaper Company, has eco non-woven 
substrate available which uses 100%  
recycled PET.
•	 Our in-house fabric printer, Standfast & Barracks, 
continues its collaboration with the SEAQUAL 
Initiative to create recycled fabric bases for 
our printed fabric products that contain yarns 
made from up-cycled marine plastic.
•	 We continue to use the Ecofast™ pigment-
based printing system, at both our 
manufacturing sites, significantly reducing 
water consumption. 
Reimagining 
the product 
lifecycle
•	 At our warehouses we’ve focused on product 
packaging, with 15% reduction in plastic and 
12% for cardboard and fabric bags moved 
from plastic to 100% recycled/100% recyclable. 
Packing tape and document enclosed moved 
from plastic to paper, pattern book plastic bags 
now removed and pallet wrap is now made 
from 50% recycled material.
•	 Harlequin is striving to make more environmental 
choices, and where possible replace any virgin 
Polyester in fabrics with recycled Polyester. For 
example, in ‘Eco Takara’ – we have taken one of 
our bestselling fabrics and replaced the Polyester 
in it with Recycled Polyester. 
•	 We are working with suppliers that purchase 
BC (Better Cotton). BC promotes improvements 
for the environment, farming communities and 
the economies of cotton-producing areas. 
•	 In 2023 we launched the Clarke & Clarke 
eco bedding, throws and curtains (Recycled 
Cottons/Recycled Polyesters). All packaging 
fully recyclable – no Plastic (as the ready-
mades have been for two years now).
•	 The C&C pattern books – contain no plastic/
use water-based glues/if broken down have 
components that can all be recycled (apart 
from the fabrics). 
•	 We have reduced our carbon footprint by 
just under 2,000 tCO2 equivalent (FY2023 
v FY2020) by moving the majority of our 
continental European shipments from air to 
land freight.
Preserving craftsmanship through 
printing techniques:

By reducing our carbon footprint, we are addressing nine of the United Nations’ Sustainable Development Goals. The UN SDGs reflect an 
understanding that sustainable development everywhere must integrate economic growth, social well-being and environmental protection.
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32
Sanderson Design Group  Annual Report & Accounts 2024
We have been working closely with Planet Mark, 
and its ZeroBy30 programme, to enable us to 
become net carbon zero by 2030, an ambitious 
target and one of the flagship commitments in our 
sustainability strategy. We have made significant 
developments against our roadmap to move to a 
carbon neutral manufacturing process.
We are delighted to have been awarded our Planet 
Mark Year 6 certification earlier this year, achieving 
a further 10.4% absolute carbon reduction. This is 
for the financial year ending 31 January 2024 and 
means that we have achieved continued reduction 
in our carbon emissions over the last six years, 
since we started working with Planet Mark in 2018.  
We continue to make significant strides reducing 
our carbon emissions, as we progress along our 
road map to be net carbon zero by 2030.
We have re-examined our ways of working and 
delivered significant changes over the last year to 
reduce our carbon emissions within Scope 1 and 
Scope 2.
At Anstey Wallpaper Company we have continued 
to invest in the latest printing technology. Our 
newest addition to our digital printing offering is 
a Durst Alpha 190 wallpaper printing line. This has 
many environmental benefits. The ink system is 
water-based and certified to the Global Organic 
Textile Standard and OekoTex Standard 100.  
The line uses no gas, with all our electricity certified 
as renewable, further supporting our reduction in 
carbon emissions. With a far shorter run length, 
there are significant opportunities to reduce waste 
with reduced colour adjustments and set-up waste, 
as well as shorter print runs.
Committing 
to net 
carbon zero
This technology is similar to our Ecofast™ print 
process at Standfast & Barracks. This provides 
our customers with the opportunity to utilise 
the latest pigment digital printing technology.
Ecofast™ uses high-definition Durst Pigment 
Inks to print ‘multi-colour’ performance 
fabrics suitable for indoor and outdoor 
use and is OEKO-TEX® Certified for all 
cotton-based fabrics. The water and energy 
consumption of Ecofast™ compared with 
Conventional and Digital Reactive printing is 
vastly reduced, benefitting the environment 
on a local and global scale.
We have not stopped there at Standfast 
& Barracks. We have invested in the latest 
continuous steaming solutions to reduce 
energy consumption within the finishing 
processes, including the use of a new 
sampling mini steamer for colour adjustments. 
We have also realigned our work practices 
and patterns to ensure the most efficient use 
of steam during the working week, reducing 
gas consumption by approximately 20%.  
At all of our sites we have energy champions, 
promoting energy-saving initiatives. This has 
included installing LED lighting throughout 
our sites in Lancaster and Loughborough 
and one of our warehouses in Milton Keynes. 
Within manufacturing we continue to look for 
incremental improvements such as air or steam 
leak audits, further changes to work patterns 
and future investment in new equipment and 
refurbishment of our current assets.
Live Beautiful continued

Strategic Report
33
Sanderson Design Group  Annual Report & Accounts 2024
Greenhouse Gas Emission and 
Energy Consumption Reporting
Planet Mark’s ZeroBy30 programme requires organisations to 
commit to a rigorous and transparent definition of net zero 
carbon, which is aligned to the net zero requirements set out by 
the UN Race to Zero and Science Based Targets initiative (‘SBTi’): 
•	 Direct greenhouse gas emissions from owned or controlled 
resources and electricity (Scope 1 & 2) emissions have a 
target of zero.
•	 Indirect emissions (Scope 3) must be reduced by at least 50% 
by 2030 against the baseline year and must continue to be 
reduced after 2030 by at least 90% against the baseline by 2050.
•	 Residual carbon remaining at the net zero target date must be 
balanced by carbon removal schemes (note that these differ 
from carbon offsets, which avoid or mitigate carbon).
The carbon reduction forecast/target trajectory each year to 
FY2031 has been modelled and provides annual targets for each 
element of the roadmap, together with the estimated financial 
impact where applicable. The financial forecast is a ‘worst case 
scenario’ based on current pricing and technology. Costs, especially 
capital investments, may reduce as the marketplace evolves and 
technology matures. Impact of business growth has been factored 
into the carbon forecast for Supply Chain and Distribution to 
Customers, where a direct impact on carbon is anticipated.
SECR METHODOLOGY
We have reported our GHG emissions and energy consumption in 
accordance with the Companies and Limited Liability Partnership 
Regulations. To calculate our emissions, we have followed the GHG 
Protocol Corporate Accounting and Reporting Standard and the 
emissions factors. 
Our Scope 1 emissions were calculated through monthly meter 
readings and invoice data for stationary emissions and mileage 
data for mobile emissions. Company vehicle emissions are based on 
the size, fuel type and annual mileage of each company car during 
the year.
Our Scope 2 emissions were calculated through monthly meter 
readings and invoice data, showing market-based emission factors 
to reflect the change in electricity supply to 100% renewable sourced. 
We have also calculated our intensity metric both as location and 
market based.
Our Scope 3 emissions data is business travel in private cars, 
calculated from refunded business mileage, and emissions from 
UK Electricity Transmission and Distribution. An average CV and 
CO2e factor have been applied to the refunded business mileage 
as individual private vehicle details have not been provided.
The Group has reported on greenhouse gas emissions in line with 
the UK Government’s Environmental Reporting Guidelines, including 
Streamlined Energy and Carbon Reporting (‘SECR’) guidance. 
The Group’s UK energy usage is expressed as an annual quantity 
of emissions in tonnes of carbon dioxide equivalent (‘CO2e’). 
The amounts disclosed under SECR relate to the total UK energy 
use from electricity, gas and from transport where fuel is purchased 
directly by the Company. 
The table on the next page shows the energy and GHG emissions 
from business activities involving the combustion of gas and fuels, 
the purchase of electricity, and business mileage.
SCOPE 2
INDIRECT
Buildings 
& Fleet
Supply 
Chain
Commuting & 
Business Travel
Distribution to 
Customers
SCOPE 3
INDIRECT
SCOPE 3
INDIRECT
SCOPE 1
DIRECT
CO2
CH4
SF6
NF3
HFCs
PFCs
N2O
Purchased goods 
& services
Capital 
goods
Purchased electricity, 
steam, heating & 
cooling for own use
Fuel & energy-
related activities
Transportation  
& distribution
Transportation  
& distribution
Use of sold 
products
Leased 
assets
Franchises
Investments
End-of-life 
treatment of 
sold products
Producing of 
sold products
Waste generated 
in operations
Business 
travel
Employee 
commuting
Leased 
assets
Company 
facilities
Company 
vehicles
UPSTREAM ACTIVITIES
REPORTING COMPANY
DOWNSTREAM ACTIVITIES

Strategic Report
34
Sanderson Design Group  Annual Report & Accounts 2024
We are delighted that the initiatives we have put in place over the last three years to reduce our carbon 
footprint has resulted in a 38% reduction in location based CO2 equivalent emissions since 2019. 
Greenhouse Gas Emission and 
Energy Consumption Reporting continued
Tonnes CO2e Greenhouse Gas Emissions1
 
FY2024
FY2023 
Scope 1
4,336.5
4,906.8
Scope 2
Location based²
1,223.0
1,282.1
Market based³
0.0
31.7
Scope 3
26.6
179.6
Total Greenhouse Gas Emissions
Location based²
5,707.2
6,368.5
Market based³
4,484.3
5,118.1
Carbon intensity (per £1m Revenue)
Location based²
51.0
56.9
Market based³
40.0
45.7
Total Energy Use kWh
29,659,629
33,636,491
1	
Data is presented on a like-for-like basis following scope reclassifications during the year. 
2	
Location based method is based on average energy generation emission factors for defined locations.
3	
Market based method is based on GHG emissions emitted by the generators from which the organisation contractually purchases electricity.
We have selected a carbon intensity metric based on the energy consumption per tonnes of CO2e per £1m 
of revenue. We will use this ratio to monitor our energy efficiency performance over time. 
Our total energy use, greenhouse gas emissions and intensity ratio calculations have been independently 
calculated by Planet Mark using activity data collected by us.
Energy efficiency actions taken
Progress against our ZeroBy30 ambition has been underpinned by:
Anstey: 
•	 Increase in digital printing
•	 Change to LED lighting 
•	 Introducing new, aligned production plan to run steam equipment concurrently 
•	 Upgrade to key equipment to reduce gas consumption
•	 Energy-saving initiatives including energy champions
Standfast: 
•	 Increase in digital printing
•	 Change to LED lighting
•	 Continued focus on working patterns to minimise energy consumption from boiler usage and electricity
•	 Energy-saving initiatives including energy champions
Sanderson Design Group: 
•	 Switch to renewable energy, validated by Planet Mark
•	 Change to LED lighting in one of our warehouses
•	 Move to hybrid or fully electric company cars 
•	 	Significant reduction in short haul air express despatch
•	 	Significant reduction on inbound air freight
Location based CO2 emissions and kWh consumption 
1,000
0
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
5,000,000
0
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
CO2
kWh
18/19
19/20
20/21
21/22
23/24
22/23
Location based CO2
Natural Gas CO2
kWh

Strategic Report
35
Sanderson Design Group  Annual Report & Accounts 2024
We have aligned our climate-
related financial disclosures to 
the Climate-related Financial 
Disclosure Regulations 2022 (SI 
2022/31). This report describes 
the work that was carried out 
in FY2024 to identify, assess, 
and manage the climate-related 
risks and opportunities that are 
relevant and material to the 
business. As this is the first year 
that we have reported climate-
related financial disclosures, this 
report also includes details on 
the approach of the assessment 
as well as the next steps that the 
Group can take. 
Governance
Governance structure for climate-related issues
The Board has oversight of climate-related issues 
and is supported by the Group Operations Director, 
whose role is to keep the Board informed of all 
relevant climate-related issues and any necessary 
actions that need to be taken, and approved by 
the Board if necessary, on a quarterly basis as a 
standard agenda item.
With the support of the newly appointed 
Sustainability Co-ordinator, the Group Operations 
Director is responsible for delivering the 
Group’s Live Beautiful framework. Reducing 
our environmental impact is a core pillar in the 
framework, as is addressing all climate change-
related issues that impact our business. Both the 
CEO and CFO are ultimately responsible, with 
oversight by the Non-executive Directors, for  
driving the Live Beautiful sustainability strategy. 
The Executive Directors’ annual bonus is directly 
linked to at least one of our ESG objectives and 
achieving annual Planet Mark Business Certification 
is part of this. These incentives were established to 
drive the sustainability agenda forward and ensure 
we achieve our ZeroBy30 ambition.
Management’s role
In line with our Live Beautiful framework, we strive 
to embed sustainable practices into our business 
model and are working towards achieving net zero 
by 2030. This entails reducing direct emissions 
from Scope 1 and 2 to zero and indirect emissions 
from Scope 3 to 50%. After 2030, we will continue 
reducing our indirect emissions to 90% from 
baseline by 2050.
It is the responsibility of the Group Operations 
Director to manage climate-related issues and 
performance, as well as the development and 
implementation of our sustainability strategy. 
During the course of the climate-related 
assessment, our business functions were consulted 
to ensure their views were suitably reflected. We 
also engage with government bodies and trade 
bodies to identify existing and emerging regulatory 
requirements related to climate change as part of 
a broader horizon scanning exercise.
Introduction
An example of one of the measures that have been 
implemented to address climate-related risks is 
our recent engagement with existing suppliers to 
identify carbon hotspots within the value chain, 
with the objective of helping suppliers reduce their 
own operational emissions and increase resilience 
to climate-related risks.
Strategy
Climate scenario analysis process
We are committing to complete a Group-
wide assessment of climate-related risks and 
opportunities. Climate scenario analysis is  
being carried out in two phases:
•	 Phase 1 in Financial Year End 2024  
(1 February 2023 – 31 January 2024): 
Qualitative risks and opportunities 
We completed the first phase of this analysis 
by carrying out a qualitative assessment of 
identified climate-related risks and opportunities 
across climate scenarios, which scores and ranks 
the most material climate-related risks and 
opportunities and how these would affect  
our business.
•	 Phase 2 in Financial Year End 2025  
(1 February 2024 – 31 January 2025): 
Quantification of financial impact from 
material risks and opportunities,  
development of governance structure,  
and risk management integration 
In FY2025, we will continue with climate scenario 
analysis by estimating the potential financial 
impacts of a selection of material risks and 
opportunities. Outcomes will be incorporated  
in financial planning to help inform our business 
strategy. We will also look to develop our 
governance structure and risk management 
process to embed climate-related impacts.
Board of Directors
Has oversight of climate-related risks
Group Operations Director
Responsible for driving and delivering the Live Beautiful strategy, which includes climate-related risks
Nomination 
Committee
Remuneration
Committee
Audit Committee
Supports with risk 
management systems 
Climate-related Financial Disclosure Regulations

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Sanderson Design Group  Annual Report & Accounts 2024
Identified risks and opportunities
To be able to identify the relevant climate-related risks and opportunities to the business and their 
potential impacts, we have conducted peer benchmarking, desk-based research and stakeholder 
interviews. A list that identified the most material risks and opportunities was produced as well as better 
information on how climate-related impacts affect our operations and value chain. The tables on pages 37 
to 41 set out the priority risks and opportunities.
Risk and opportunity assessment
The identified risks and opportunities were scored and ranked using three assessment criteria: vulnerability 
(combination of exposure, adaptive capacity and sensitivity), magnitude and likelihood across climate 
scenarios and time horizons.
Each risk and opportunity were assessed over different time horizons:
•	 Short-term: 1 to 3 years (2024 to 2026), aligns with business risk and finance strategy in dealing with 
the most immediate events that might impact our business.
•	 Medium-term: 4 to 7 years (2027 to 2030), aligns with our ZeroBy30 initiative of achieving net zero  
by 2030 and developing long-term business resilience through our Live Beautiful framework.
•	 Long-term: 8 to 19 years (2031 to 2050), aligns with UK net zero targets to decarbonise the UK 
economy by 2050, anticipating any long-term effects of climate change. It aligns with the long-term 
Science Based Targets initiative (SBTi) Corporate Net Zero Standard’s target of a 90% reduction of 
Scope 3 emissions by 2050 if that is not achieved by our ZeroBy30 programme.
A range of scenarios were selected to understand the potential impact of climate change under uncertain 
future outcomes. We have used three different scenarios, namely the Orderly, Disorderly and Hot House 
scenarios, to ensure that understanding of all different outcomes of climate change are considered.
For transition risks, we have utilised climate scenarios published by the Network for Greening the Financial 
System (‘NGFS’), an open-source platform containing a variety of climate indicators including projections 
on energy demand, commodities prices etc. Looking at physical risks, we utilised climate projections from 
the IPCC WGI Interactive Atlas. The database outlines regional information on climate variations including 
precipitation, snowfall, wind, and temperature. The most recent climate model CMIP6 has the latest 
climate change projections available, allowing for an assessment over several shared socio-economic 
pathways (SSP1-2.6, SSP2-4.5 and SSP5-8.5).
Orderly Transition 
Disorderly Transition
Hot House World
Approx. 
temperature 
increase by 2100
1.4° – 1.8°C
1.6° – 2.7°C
2.6° – 4.4°C
Scenario  
narrative
Decisive global policy 
action is taken to limit 
global warming from 
early 2020s.
Policy measures are 
delayed until late 2020s/
early 2030s.
No new policies are 
introduced leading to 
increasing physical 
impacts.
Scenario  
sources
•	 NGFS Orderly (net zero 
2050) transition
•	 REMIND-MAgPIE 
Net Zero scenario
•	 IPPC’s SSP1-2.6
•	 NGFS Disorderly 
(delayed) transition
•	 REMIND-MAgPIE 
Delayed Action 
scenario
•	 IPPC’s SSP2-4.5
•	 NGFS Hot House World 
(current policies)
•	 REMIND-MAgPIE 
Current Policy scenario
•	 IPPC’s SSP5-8.5
Impact assessment of risks and opportunities
A qualitative assessment was conducted, where risks were prioritised on their overall risk score across 
all three scenarios and time horizons; the assessment was validated by the Group Operations Director. 
In the table below, are the risks and opportunities identified as the most material to the Group and 
corresponding opportunities and mitigation actions.
Overall, we are not exposed to any material climate change risks in the defined time frames and climate 
scenarios. As we are already taking action to achieve our ZeroBy30 programme through the Live Beautiful 
programme, the identified risks are perceived to have lower impact as decarbonisation measures and a 
supply chain engagement programme are already in place.
As society transitions to a low-carbon economy, customer preferences will shift towards sustainable 
products from organisations that actively address climate change matters. We are well positioned to 
expand our branding as a sustainable organisation, leveraging existing brands within our portfolio which 
have embraced sustainable practices.
Our actions strongly depend on the development of low-carbon technologies to achieve our ZeroBy30 
programme, which has been identified as being the most significant matter for us to closely monitor.
Climate-related Financial Disclosure Regulations continued

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Sanderson Design Group  Annual Report & Accounts 2024
Very high impact
High impact
Moderate impact
Low impact
Very low impact
81 – 100
61 – 80
41 – 60
21 – 40
1 – 20
MAGNITUDE OF IMPACT
SCORE NUMBER
Transition Risks
Market Risks – Declining sales
Declining sales due to shifting customer sentiment towards more environmentally friendly products 
reduces revenues. Failure to attract new clients who have higher environmental concerns and retain 
existing customers who become increasingly aware of climate change impacts. Consumers are 
becoming more environmentally conscious and making purchases based on product’s environmental 
footprint, usage of sustainably sourced materials, animal welfare testing, etc.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: This risk is considered to have a very low to low impact to the business over the short and 
medium term, as customer sentiment is not likely to change overwhelmingly over the period of time. However, 
a higher score is attained when considering longer time frames, especially under the Orderly scenario, as 
more increased efforts to mitigate the acceleration of climate change and global warming are introduced.
Management actions: 
1.	Leverage existing brand portfolio with sustainable practices and expand to the wider Sanderson 
Design Group.
Linked opportunities: Access to new markets by increasing product portfolio of environmentally friendly 
products. By accessing new markets, we will be able to generate revenue from new stream of products.
Market Risks – Increased cost of carbon removal projects
Increased price of carbon removal projects as more organisations sign up for net zero. We have 
communicated publicly the intention of using carbon removal projects after we have achieved our net zero 
target. As time moves forward, carbon removal projects will become increasingly popular, increasing in 
price as demand increases. We need to account for investment in such projects in our annual budgets as 
investment in carbon removal projects will become more expensive as demand for it increases.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Although increased demand of carbon removal projects is expected under an Orderly 
and Disorderly scenario, our ambitious ZeroBy30 programme ensures we start investing early in carbon 
removal projects, anticipating any price surges due to demand.
Management actions: 
1.	Support the development of effective carbon removal projects by investing at the right time when 
demand is still relatively low. Prepare an appropriate residual emissions strategy forecasting the 
budget needed for investment.
Linked opportunities: Increased reputational recognition by supporting reputable removal projects 
which are a crucial part of reducing society’s global footprint by capturing carbon dioxide from the 
atmosphere. 
Climate-related Financial Disclosure Regulations continued

Strategic Report
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Sanderson Design Group  Annual Report & Accounts 2024
Climate-related Financial Disclosure Regulations continued
Technology Risks – Low-carbon technologies not being developed
Low-carbon technologies not being developed within the necessary time frame to assist us achieving 
our net zero ambition and decarbonise our operations and value chain. We will require low-carbon 
technologies such as hydrogen to decrease our energy consumption from existing fossil-fuel 
technologies. If technology is not commercially available within the time frame to achieve net zero by 
2030, this may delay our target of achieving net zero by 2030 and impact the Company’s branding 
negatively.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: We rely on the development of low-carbon technologies to achieve our ZeroBy30 
ambition. Under the Orderly transition scenario, increased efforts industry-wide are taken to develop the 
necessary technologies. Under the Disorderly and Hot House scenarios, fewer efforts exist to develop such 
technologies, which is particularly important in the medium-term as this is linked with our ZeroBy30 ambition.
Management actions: 
3.	Work collaboratively with industry experts to support the development of low-carbon technologies. 
4.	Setting aside budgets for R&D where technologies are still premature.
Linked opportunities: Working with industry experts in low-carbon technologies ensures we are an early 
adopter of alternative technologies whilst simultaneously increasing brand perception by proactively 
supporting the development of such technologies.
Transition Risks continued
 Market Risks – Suitably skilled personnel
The Group needs to hire the right personnel with the necessary skills to assist in the implementation of 
low-carbon technologies within our operations. Technology upgrades will require expert employees to 
deal with low-carbon manufacturing processes. If the right personnel is not hired, we may not achieve 
our target product manufacturing.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Under an Orderly and Disorderly scenario, increased demand for employees with 
relevant low-carbon knowledge and skills will increase. We have already set out the ambition to be the 
employer of choice within the industry, which would mitigate any issues with hiring personnel required 
to implement low-carbon technologies.
Management actions: 
1.	Develop a comprehensive plan of necessary labour skills and effective recruitment strategy, liaising 
with recruitment agencies specialised in the manufacturing industry. 
2.	Develop an upskilling programme for the existing workforce.
Linked opportunities: Link with Live Beautiful framework of being the employer of choice within the 
industry, being able to attract the best talent.
Very high impact
High impact
Moderate impact
Low impact
Very low impact
81 – 100
61 – 80
41 – 60
21 – 40
1 – 20
MAGNITUDE OF IMPACT
SCORE NUMBER

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39
Sanderson Design Group  Annual Report & Accounts 2024
Transition Risks continued
Reputation Risks – Failure to achieve net zero
Failure to achieve the necessary footprint reductions to achieve net zero will impact how we are 
perceived in the market. Decreased demand from customers that have a high perceptibility of 
sustainable brands but also decreased sentiment from investors. Organisations that have set public 
commitments to achieve net zero will face scrutiny by external stakeholders if failure to do so.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Under all scenarios, the Group is at risk of negative perception from the market if 
we fail to achieve our net zero ambition. Scoring across scenarios is perceived as very low due to the 
strategic mitigation actions already in place to achieve the necessary reductions.
Management actions: 
1.	Work collaboratively with industry experts to support the development of low-carbon technologies. 
2.	Setting aside budgets for R&D where technologies are still premature.
Linked opportunities: Working with industry experts in low-carbon technologies ensures we are an early 
adopter of alternative technologies whilst simultaneously increasing brand perception by proactively 
supporting the development of such technologies.
Policy and Legal Risks – Increased regulation on waste disposal
Increased operating costs through increased regulation on waste disposal and materials used such 
as plastics. As society transitions to a low-carbon economy, to tackle emissions from all industries, 
governments may push for stricter legislation imposing directives on waste disposal practices and 
plastic use.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Regulation over waste disposal and materials used is expected to increase 
significantly under the medium to longer term on the Orderly scenario, and exponentially in late 2020s/
early 2030s on a Disorderly scenario. Our existing policies and continuous engagement with regulatory 
bodies mitigate exposure of unexpected regulation, hence this risk, whilst important, is perceived as very 
low impact to the business.
Management actions: 
1.	ZeroBy30 programme ensures we are well positioned to mitigate exposure to any future legislation 
surrounding waste disposal and plastics usage. We are already addressing our waste disposal 
methods and keep engaging with suppliers to reduce the amount of waste in packaging.
Linked opportunities: Reduce exposure to future environmental legislation by reducing waste 
and increasing sustainable packaging in supply chain. Simultaneously, this increases brand perception 
by developing sustainable practices within the business.
Climate-related Financial Disclosure Regulations continued
Transition Risks continued
Reputation Risks – Failure to achieve net zero
Failure to achieve the necessary footprint reductions to achieve net zero will impact how we are 
perceived in the market. Decreased demand from customers that have a high perceptibility of 
sustainable brands but also decreased sentiment from investors. Organisations that have set public 
commitments to achieve net zero will face scrutiny by external stakeholders if failure to do so.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Under all scenarios, the Group is at risk of negative perception from the market if 
we fail to achieve our net zero ambition. Scoring across scenarios is perceived as very low due to the 
strategic mitigation actions already in place to achieve the necessary reductions.
Management actions: 
1.	Work collaboratively with industry experts to support the development of low-carbon technologies. 
2.	Setting aside budgets for R&D where technologies are still premature.
Linked opportunities: Working with industry experts in low-carbon technologies ensures we are an early 
adopter of alternative technologies whilst simultaneously increasing brand perception by proactively 
supporting the development of such technologies.
Very high impact
High impact
Moderate impact
Low impact
Very low impact
81 – 100
61 – 80
41 – 60
21 – 40
1 – 20
MAGNITUDE OF IMPACT
SCORE NUMBER

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40
Sanderson Design Group  Annual Report & Accounts 2024
Very high impact
High impact
Moderate impact
Low impact
Very low impact
81 – 100
61 – 80
41 – 60
21 – 40
1 – 20
MAGNITUDE OF IMPACT
SCORE NUMBER
Climate-related Financial Disclosure Regulations continued
Transition Risks continued
Policy and Legal Risks – Introduction of carbon taxes
Carbon taxes in the consumer goods industry could lead to an increase in supplier prices as they pass 
down the increased production costs. There is also a possibility of existing carbon taxes being extended 
to other imported materials. As society transitions to a low-carbon economy, to tackle emissions from 
all industries, governments may push for stricter legislation imposing carbon taxes.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Introduction of carbon taxes has increased probability under the Orderly scenario, 
as society increases efforts to tackle global warming. We are well positioned to mitigate the impact 
of carbon taxes due to the early action of achieving net zero, reducing our carbon footprint.
Management actions: 
1.	ZeroBy30 programme ensures we are well positioned to mitigate exposure to any future carbon  
taxes. We do not operate in an emissions-heavy industry hence likelihood of carbon tax affecting us  
is not high.
Linked opportunities: Reduce exposure to future environmental legislation by reducing waste 
and increasing sustainable packaging in supply chain. Simultaneously, increases brand perception 
by developing sustainable practices within the business.
Physical Risks
Physical Risks – Impact of temperature variability on supply chain
Temperature variability and its impact on crop yield such as cotton. Cotton is highly sensitive to temperature 
variation and precipitation, which could lead to less availability and increase in commodity price.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Increased effects of climate change and strain on supply chain has increased 
probability under the Hot House scenario with increased global temperatures and frequency and 
magnitude of extreme weather events. We have a geographically dispersed supply chain, mitigating the 
risk exposure of supply chain issues.
Management actions: 
1.	Diversifying supply base to different geographies ensures the resilience of the supply chain.
2.	Supplier engagement programme to develop local mitigation actions to increase the resilience of 
existing suppliers.
Linked opportunities: Increase the resilience of the supply chain, ensuring the continuous supply of raw 
materials needed in producing existing products.
Physical Risks – Impact of climate change
Increased severity of extreme weather events such as cyclones and floods. Flooding events are likely to 
become more frequent in locations close to water streams and coastal regions, as well as areas where 
extreme rainfall events occur. Particularly relevant to those locations that lie next to a river.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Potential disruption to our operations such as manufacturing plants and warehouses 
located close to rivers. Under the Hot House scenario, such events have higher likelihood and magnitude 
impact. We have made significant investments in flood defence systems, mitigating impact of such events.
Management actions: 
1.	Undertake a location-specific assessment of asset exposure to understand river level rise in the area 
and if further investment in flood defence systems is required.
2.	Revision of asset leases and relocate assets if the risk is considerable, which may cause asset impairment.
Linked opportunities: Develop supply chain resilience to extreme weather events that may disrupt 
business operations.

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Sanderson Design Group  Annual Report & Accounts 2024
Climate resilience
We are committed to embedding sustainable 
practices in our value chain and operations,  
and to delivering on our commitment of ZeroBy30. 
Reducing our environmental impact is already 
embedded into our Live Beautiful framework.
We are a leading manufacturer of printed fabric  
and wall-covering products in the interiors industry. 
One of the biggest considerations we have to 
make is allocating investment to low-carbon 
technologies, reducing the operational footprint 
of the business, and engaging with suppliers to 
understand their value chain emissions hotspots. 
These projects support the low-carbon transition 
and will help us to achieve our ambitious 2030 net 
zero target.
Whilst the likelihood of severe weather events 
disrupting business operations is low, the 
magnitude of impact would be high. 
To develop climate resilience, our organisational 
strategy is informed by the Live Beautiful 
framework, of which a core pillar is ‘Planet’. 
To contribute to climate resilience, we have 
identified the following key actions to take:
•	 Reduce energy consumption within the business
•	 Switch to renewable energy sources
•	 Enhance biodiversity through sites
•	 Enhance biodiversity through the supply chain
Risk management
We had already incorporated environmental 
legislation in our principal risk register as part 
of wider industry monitoring. We are reporting 
our climate-related financial disclosures aligned 
to the Climate-related Financial Disclosure 
Regulations 2022, as it is a useful tool to guide 
our understanding of climate change and further 
identify areas of risk and opportunity that we 
had not previously considered. This assessment 
was carried out in FY2024 and the results were 
presented to the Board and senior management 
with detailed indicators of climate-related risks and 
the drivers. Looking ahead, we will use the results 
of this assessment to inform a review of measures 
necessary to mitigate exposure and capitalise on 
climate-related opportunities.
Risks and opportunities identification process
Initially, we held internal interviews to understand 
how climate change risks and opportunities 
may affect different functions across the 
Physical Risks continued
Physical Risks – Disruption to the supply chain
Increased severity of extreme weather events such as cyclones and floods. Business disruption and loss 
of revenue following damage to distribution and procurement network. As the frequency and intensity 
of weather disruption increases, transportation of goods is disrupted, with delays in shipping.
SHORT
MEDIUM
LONG
Orderly
Disorderly
Hot House
Scoring rationale: Increased effects of climate change and strain on supply chain has increased 
probability under the Hot House scenario with increased global temperatures and frequency and 
magnitude of extreme weather events. We have a geographically dispersed supply chain, mitigating the 
risk exposure of supply chain issues.
Management actions: 
1.	Diversifying the supply base and having less geographically concentrated suppliers.
2.	Engage with existing suppliers to develop an understanding of climate change impacts and local 
mitigation opportunities.
Linked opportunities: Develop supply chain resilience to extreme weather events that may disrupt 
business operations.
We will therefore need to consider the level of 
exposure to climate change impacts and apply 
mitigation strategies. We have already invested 
significantly in flood-defence systems. By investing 
in low-carbon technology, such as digital printing, 
we will be able to reduce water and energy 
consumption and thus reduce the environmental 
impact of our operations.
Furthermore, we are investigating innovative 
technologies to find alternative energy sources 
to gas steamers; this includes hydrogen steamers 
which will contribute to reducing our operational 
carbon footprint. We also demonstrate business 
resilience by having a dispersed supplier base, 
which results in minimal business disruption in the 
event of a supplier being unable to deliver the 
necessary raw materials.
business. Interviews were held with relevant 
employee teams such as Finance, Purchasing, 
Sales, Risk Management and Operations teams. 
Stakeholder engagement was complemented 
by peer benchmarking and desk-based research 
and looked at climate-related events and policy 
developments, such as the introduction of carbon 
taxes in the interiors industry and waste regulation.
Identified risks and opportunities were 
qualitatively assessed, scored, and ranked to 
develop an understanding of their relevance and 
potential impact on the business. List of risks and 
opportunities and results of scoring can be found 
above on pages 37 to 41.
Risks were scored against three main criteria: 
vulnerability (consideration of exposure, adaptive 
capacity, and sensitivity), likelihood and magnitude 
of impact. Opportunities have been scored against 
two main criteria: the size of the opportunity and 
if we have the ability to execute this opportunity, 
taking into account associated costs and its 
strategic alignment. Each risk and opportunity 
is assessed over the climate scenarios and time 
horizons defined previously (see page 36).
Risks and opportunities have been validated by the 
Group Operations Director, who reports back to 
the Board.
Exposure
Presence of  
systems that  
could be affected
Adaptive  
Capacity
Ability to adjust  
or respond
Sensitivity
Degree to which 
systems could be 
affected
Vulnerability
Likelihood
Magnitude
Size of 
opportunity
Ability to  
execute
Disaster  
Risk Assessment
Standard  
Risk Assessment
Risk Score
Opportunity Score
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Sanderson Design Group  Annual Report & Accounts 2024
Climate-related Financial Disclosure Regulations continued
Risk controls
The Risk Manager works closely with the Group 
Operations Director to identify and assess any 
climate-related risks. If risks have been identified 
as having a material impact on the business, the 
Group Operations Director is assigned as the risk 
owner and mitigation methods are put in place.
We will look to integrate the results of the 
assessment and identified risks to our risk register 
in FY2025. The enterprise risk management will 
appropriately consider the mitigation actions in 
place against each risk.
Risk integration
Group-level risks are assessed and reviewed on 
an annual basis with all relevant risk owners. We 
currently only include Group-wide risks that may 
impact the business in the short to medium term. 
Climate change impacts are considered on a 
longer-term basis, hence why they have not been 
included in the current enterprise risk management. 
We will continue to expand our work on integrating 
the results of this assessment in FY2025.
Metrics and targets
We monitor our performance across absolute 
and intensity environmental indicators, keeping 
the business informed and accountable for our 
environmental performance and ambitions. We 
measure our operational carbon footprint (Scope 
1 and 2 greenhouse gas (‘GHG’) emissions) and 
relevant Scope 3 GHG emissions; Planet Mark’s 
measurement methodology is aligned to the  
GHG Protocol. 
We are committed to achieving net zero by 2030. 
Cross-industry metrics
We have disclosed our KPIs to track our environmental performance, however, it is important to also 
consider cross-industry metrics.
Metric category
Alignment and rationale
GHG emissions: Absolute Scope 1, 2 and 3 
emissions; emissions intensity
Scope 1, 2 and 3 tonnes of CO2e, tonnes of CO2e  
of energy consumption per £1m revenue.
We have been reporting our GHG emissions since 2019.
Transition risks: Amount and extent of assets or 
business activities vulnerable to transition risks
We will look to set metrics and risk management 
indicators to measure and monitor the extent 
to which our material transition risks impact 
the business, and will monitor the necessary 
management actions.
Physical risks: Amount and extent of assets of 
business activities vulnerable to physical risks
We will look to set metrics and risk management 
indicators to measure and monitor the extent 
to which our material physical risks impact 
the business, and will monitor the necessary 
management actions.
Climate-related opportunities: Proportion of 
revenue, assets, or other business activities 
aligned with climate-related opportunities
We will further consider appropriate metrics 
to measure and monitor the development of 
opportunities which align to our business strategy.
Capital deployment: Amount of capital 
expenditure, financing or investment deployed 
towards climate-related risks and opportunities
We will further consider appropriate metrics for 
capital deployment once quantitative scenario 
analysis is complete.
Internal carbon price: Price on each tonne of 
GHG emissions used internally by an organisation
We have not yet developed an internal carbon price 
and this will be considered in the next reporting period.
Remuneration: Proportion of executive 
management remuneration linked to climate 
considerations
Our remuneration policy has ESG objectives linked 
to it, such as Planet Mark certification and progress 
towards the ZeroBy30 pledge.
Next steps
In FY2025, we will continue our alignment to the Climate-related Financial Disclosure Regulations 2022  
(SI 2022/31) by actioning the below:
•	 Strategy: Quantification of financial impacts of identified risks and opportunities across climate scenarios 
(where methodologies and data availability permit).
•	 Transition Plans: Expand climate resilience measures in response to climate-related risks and opportunities.
•	 Risk Management: Integrate climate scenario analysis with existing business level risk identification process.
•	 Metrics & Targets: Drive climate resilience further by reviewing climate-related metrics to identify targets.
Our direct and electricity (Scope 1 & 2) emissions 
have a target of zero and our indirect emissions 
(Scope 3) must be reduced by at least 50% by 
2030 against the baseline year and must continue 
to be reduced after 2030 by at least 90% against 
the baseline by 2050. To ensure we achieve our 
net zero ambition, one of the three compensation 
criteria relates to an environmental, social and 
governance (‘ESG’) target. As an example, in the 
latest award granted in June 2023, one of the  
ESG targets was retaining Planet Mark certification 
and making progress on the roadmap to  
ZeroBy30 pledge.
Achieving net zero by 2050 is in line with the net 
zero requirements set out by the UN-backed Race 
to Zero campaign and the Science Based Targets 
initiative (SBTi). We will take efforts even further 
by investing in carbon removal schemes to abate 
any unavoidable residual emissions.
Furthermore, we are considering other climate-
related metrics linked to the identified risks and 
opportunities, which will be incorporated in the 
next assessment in FY2025.

Strategic Report
43
Sanderson Design Group  Annual Report & Accounts 2024
Principal Risks
The Group has put in place an ongoing 
process to identify, monitor and manage 
the risks faced by the Group. Risks are 
ranked according to their potential 
financial impact and probability. The 
Board regularly reviews the risks faced 
by the Group and the controls in place to 
mitigate any potential adverse impacts. 
There are general business risks faced by 
the Group that are comparable to those 
faced by most other businesses. 
In addition, there are a number of more specific 
risks which are more relevant to the Group and 
the industry in which we operate. These risks 
are principal risks and uncertainties facing the 
Group that are material to our strategy. The Board 
recognises that the nature and scope of risks can 
change; the list is not intended to be exhaustive, 
and regular review and monitoring form part of the 
Board’s agenda.
New
Risk level  
decreased
Risk level  
increased
Risk level 
maintained
New Risk 
identified
KEY
Marketplace
Risk Category
Risk description 
Change Controls to Mitigate
Focus for FY2025
Competitor 
environment 
(international)
The Group operates in markets that are  
highly competitive.
The Group owns a rich design archive that 
supports its heritage brands. There have always 
existed various external credible sources 
of historic designs globally. As the visibility 
of the Group’s brands increases through our 
own marketing activities, there is an inevitable, 
growing risk of market competition that is difficult 
to predict and impossible to control.
Change in consumer behaviour towards 
purchasing more ready-made and less  
made-to-measure items.
•	 With six key brands, the Group has sought to differentiate itself through high-quality luxury 
products and continues to develop new product categories and extension of market positions. 
We have continued to invest in our British manufacturing sites through innovative printing 
techniques, including in-house paint tinting and distribution.
•	 There is focus on product extension through global recognition of the Group’s heritage brands 
and the contemporary design excellence, broadening the product range, including selling 
finished products online in the future, and exploring worldwide licensing opportunities.
•	 The Group’s focus is on international expansion through the distribution and marketing of our 
brands, in particular the US market.
•	 Continued focus on enhanced positioning with launches of new, authentic, heritage and 
archival designs, such as the partnership with Emery Walker’s House and Sanderson’s National 
Trust collections.
•	 Create new contemporary edits such as Simply Morris and Pure Morris, explore innovation and 
invest in new print techniques to refresh traditional patterns.
•	 Mitigate the threat of competitors launching similar-looking products with the Group 
reinforcing its integrity and authority by investing in the nurturing of its design archive assets, 
strengthening the organisation’s reputation as the destination for high-quality, authentic 
design capability. This is further supported by our in-house manufacturing skill that enables  
the Group to make high-value product that upholds the legacy of the historic founders.
•	 The Board continually reviews strategy and performance and will realign rapidly to deal with 
major threats.
•	 Further creation of high-
value partnerships for  
all brands.
•	 Potential to develop a 
consumer website as an 
additional sales channel.

Strategic Report
44
Sanderson Design Group  Annual Report & Accounts 2024
Risk Category
Risk description 
Change Controls to Mitigate
Focus for FY2025
Trading 
environment
Specific macroeconomic and geopolitical factors 
can influence our business and ability to trade 
across borders. Governments in key markets 
influence cross-border control, which could 
make it more difficult for us to source, buy and 
move products into and out of the territories we 
operate in.
The Group operates in major international 
markets which have different drivers and 
macroeconomic outlooks.
Given that our products may be viewed as 
discretionary, there is a risk that these are 
impacted by consumer confidence. The UK 
accounts for approximately half of total product 
sales, and it will be impacted by the continued 
cost of living crisis for the short to medium term. 
Interest rates remain high and this has further 
dampened consumer confidence.
•	 The Group monitors key markets closely to keep abreast of local changes or developments 
globally, and recommends changes or adaptations to our business operations to mitigate the 
impact, and these are under constant review.
•	 Focus on product diversification through licensing opportunities, new product categories 
including ready-made curtains, bedding and furniture all help to strengthen our product 
offering and adapt to the increasing online homewares share of the market.
•	 Global inflationary pressure continues. The Group offers a well-balanced portfolio of brands 
and products at the upper end of the market. Cost pressures are carefully monitored and price 
increases passed on to protect margins.
•	 The Group is broad-based and the design teams constantly monitor trends within and outside 
our marketplace.
•	 Maintain the strong 
commercial focus on 
procurement, pricing 
and cost improvement 
initiatives along with 
ongoing monitoring of 
pricing performance.
•	 Focus on the development 
of high-value licensing 
partnerships.
Financial
Risk Category
Risk description 
Change Controls to Mitigate
Focus for FY2025
Foreign 
exchange
An increasing proportion of the Group’s activities 
and earnings are denominated in US dollars and 
euros, giving rise to foreign currency exposure.
•	 The Group monitors revenue and earnings to minimise exposure to foreign exchange losses. 
Increasing exchange rate volatility may have an adverse effect on the balance sheet and/or 
profit and loss account.
•	 We continue to monitor the implications of emerging macroeconomic risks to help prepare for 
any volatility in foreign exchange movements with focus on the US dollar. The Group has specific 
hedging contracts in US dollars and employs natural hedging in other currencies where possible.
•	 Continue with USD 
hedging programme 
and natural hedging by 
sourcing in US dollars 
where possible.
New
Risk level  
decreased
Risk level  
increased
Risk level 
maintained
New Risk 
identified
KEY
Principal Risks continued
Marketplace continued

Strategic Report
45
Sanderson Design Group  Annual Report & Accounts 2024
Operational
Risk Category
Risk description 
Change Controls to Mitigate
Focus for FY2025
Supply chain 
pressure
The Group’s manufacturing operations are 
exposed to global supply chain issues such as 
disruptions from geopolitical instability, pandemic, 
trade restrictions, extreme weather events and key 
supplier or sourcing issues which could impact its 
ability to receive raw materials, purchased goods 
and deliver orders on a timely basis.
Higher energy, labour, raw materials and other 
input casts have a direct impact on product 
margins. This risk may be influenced by global 
supply and demand, supply chain challenges, 
weather events, political uncertainties, changes  
in regulations and a new wave of a pandemic.
•	 The Group has robust supplier relationship management processes at all sites.
•	 Work with alternative suppliers to have multiple sourcing options where possible.
•	 Work with technical team and suppliers to develop alternative products that are less exposed 
to supply chain issues.
•	 Own and control more of the upstream supply chain through our manufacturing operation.
•	 Rationalise our collection management processes.
•	 Focus on waste reduction in raw material as well as energy.
•	 The Group has a utility hedging programme in place to protect against volatility in energy 
prices.
•	 Gas and electricity for various business units are negotiated on a collective basis.
•	 A strong commercial focus on procurement, pricing and cost improvement initiatives  
is maintained along with ongoing monitoring of pricing performance.
•	 The Group is monitoring raw material costs and expects to pass on product price increases  
for margin protection as necessary.
•	 Continue focus on supplier 
relationship management 
including the development 
of alternative raw 
materials and monitoring 
of geographical spread  
of suppliers.
•	 Maintain focus on waste 
reduction with investment 
and growth of digital 
printing techniques.
Recruitment & 
retention of key 
employees
The Group is reliant upon a number of key 
employees to design, manufacture and sell  
its products.
•	 The Group’s employees are its key asset. The depth of their experience is a real benefit to the 
business and, accordingly, the Group focuses on attracting and retaining employees.
•	 The Remuneration Committee monitors the levels and structure of remuneration for Directors, 
senior management and colleagues generally, and seeks to ensure that they are designed  
to attract, retain and motivate the key personnel to run the Group successfully.
•	 In addition, the Group offers competitive remuneration packages including annual bonus 
incentives and long-term incentive schemes designed to retain key individuals.
•	 The Group made a commitment to the Real Living Wage and introduced an all-employee bonus 
scheme in 2020. The Group aims to be the employer of choice in the industry. 
•	 Invest in internal training and talent development modules of a wide range of skill sets for the 
delivery of the Group’s strategic ambition, support succession planning for the leadership team 
and motivate key employees in a challenging economy.
•	 Implement a talent and 
succession approach 
aligned to the strategic 
needs of the business.
•	 Develop and launch 
organisation behaviour 
framework which will 
underpin the design of 
new talent development 
programmes.
•	 Further develop the 
Group’s careers strategy, 
maximising the use of 
apprenticeships to invest 
in the development of 
critical skills.
New
Risk level  
decreased
Risk level  
increased
Risk level 
maintained
New Risk 
identified
KEY
Principal Risks continued

Strategic Report
46
Sanderson Design Group  Annual Report & Accounts 2024
Risk Category
Risk description 
Change Controls to Mitigate
Focus for FY2025
Reputation risk
The Group prides itself on the high quality of  
its product range.
An unfavourable incident relating to a senior 
executive, individuals or businesses associated 
with the Group, erroneous media coverage on 
products, failure to comply with ethical standards, 
failure to understand social and cultural issues  
in marketing contents or negative discussions  
on social networks could damage the  
Group’s reputation.
•	 There is ongoing emphasis on high-quality control throughout the various stages, right from 
manufacturing through to delivery of the finished product and customer satisfaction.
•	 Monitoring of adherence by employees, contractors, suppliers and other associated individuals 
and businesses to the requirements in the Group’s business principles.
•	 The Group has established corporate responsibility standards, which aim to ensure compliance 
with ethical, labour, human rights, health and safety and environmental standards across our 
operations and extended supply chain and put in place supplier audits.
•	 Uphold our approval processes and editorial controls to ensure all product and content  
is reviewed and signed off prior to external release.
•	 Continue emphasis on the 
high-quality products in 
our marketing features.
•	 Embed stricter ethical 
components into supply 
chain and supplier audit.
Environmental 
risk
The Group fails to comply with environmental 
legislations and seeks to prevent excessive carbon 
emissions and effluent discharges resulting in fines 
and closures. Lack of development and availability 
of new technology will result in failure to deliver 
our environmental objectives.
•	 The Group monitors its carbon emission targets by having relevant KPIs to measure carbon 
footprints certified by Planet Mark and embedding sustainability values across the organisation.
•	 To deliver on the Group’s ZeroBy30 pledge, investment is planned with a medium to long-
term plan to adopt new technologies that will reduce energy consumption and environmental 
impact, improve efficiency and increase capacity, keeping both factories at the forefront of 
printing in the UK.
•	 There are ongoing reviews of environmental legislation through the membership of 
professional and trade associations.
•	 Onsite incinerators (that process vapours and fumes) are installed to ensure that emissions are 
within the agreed limits and monitored frequently. Waste solvents are barrelled and taken off site.
•	 Waste ink is filtered and the solid residue is taken off site.
•	 At our Anstey factory, Severn Trent monitors the water testing samples on a regular basis.
•	 Effluent discharge at the Standfast factory is monitored daily and there are preventative measures 
to avoid incidents and appropriate procedures to deal with potential environmental disasters.
•	 Maintain progress 
on ZeroBy30 through 
continued review with 
Planet Mark for the 
medium to longer term.
•	 Work with key suppliers to 
focus on reducing Scope 3 
emissions.
•	 Work with suppliers to 
identify safer chemicals 
and processes.
Health and 
safety risk
The Group fails to adhere to health and safety 
standards, risking injuries and lives of employees.
•	 The Group has immediate response capability via the Group Leadership Team when required.
•	 There are fire and health and safety marshals across all sites.
•	 The Group publishes, monitors and reports on health and safety incidents internally and in  
compliance with regulatory environments. There are established auditing and monitoring systems.
•	 Continue focus on 
ISO45001 and equivalent 
processes.
•	 Develop behavioural 
safety approach.
•	 Re-establish mental health 
first aid rooms.
New
Risk level  
decreased
Risk level  
increased
Risk level 
maintained
New Risk 
identified
KEY
Operational continued
Principal Risks continued

Strategic Report
47
Sanderson Design Group  Annual Report & Accounts 2024
Risk Category
Risk description 
Change Controls to Mitigate
Focus for FY2025
Major incident 
or disaster
Fire and flood occur again in the manufacturing 
sites, causing damage to stocks and buildings, 
affecting sales and risking lives.
• Business continuity and disaster recovery plans are regularly reviewed to ensure the
uninterrupted operation of the Group’s core business operations.
• The Group holds insurance cover to mitigate the financial consequences of a major incident.
• Extensive flood defence measures have been installed at the Standfast site and these
measures are constantly monitored.
• For fire safety, the Group has emergency planning procedures in place and adequate sprinkler
systems together with an alarm system linked to the fire brigade.
• The segregation of the Group’s central warehousing facility with two warehouses has helped
to mitigate risk to stock.
• Through our manufacturing operations, own and control more of the upstream supply chain.
• Continue with planned
maintenance and
inspection schedule.
IT
A significant failure of IT infrastructure or key IT 
systems, deliberate or accidental, could result in a 
loss of information, inability to operate effectively, 
financial or regulatory penalties,  
and negatively impact our reputation as a result of 
the impact on the availability of our products and 
consequently reduce sales.
• The Group has appropriate controls in place to mitigate the risk of systems failure, including
an IT disaster recovery plan, off-site and cloud back-up routines, virus protection and network
security controls. Security controls and processes are assessed and updated on a regular basis
with a continuous improvement plan. IT capability has been strengthened to improve defences,
taking account of increased cyber risk to businesses of our size.
• The Group employs a framework of IT controls to protect against unauthorised access to
our systems and data, which includes the maintenance of firewalls, intruder detection and
encryption of data. With a security-first approach, the Group ensures the integration of
data protection into every aspect of business operations with comprehensive data policies,
awareness programmes and a culture of security among all employees.
• The implementation of the new ERP system at Standfast is progressing under the supervision
of a dedicated project manager.
• The Group has formed a security task force, comprising internal experts from key departments
and external cyber-security specialists, who meet regularly to oversee our data protection
and cybersecurity strategies. The IT team reports on data and cybersecurity risks to our
Board regularly.
• Intensify focus on
cybersecurity and data
protection by allocating
additional resources to
strengthen these critical
IT areas.
The Strategic Report was approved by the Board on 23 April 2024.
Lisa Montague
Chief Executive Officer
23 April 2024
Operational continued
New
Risk level 
decreased
Risk level 
increased
Risk level 
maintained
New Risk 
identified
KEY
Principal Risks continued

Governance
48
Sanderson Design Group  Annual Report & Accounts 2024
Governance 
Report
49	 Board of Directors
50	 Group Leadership Team
51	 Corporate Governance
54	 Nomination Committee Report
55	 Directors’ Remuneration Report
59	 Audit Committee Report
61	 Report of the Directors
63	 Statement of Directors’ Responsibilities

Governance
49
Sanderson Design Group  Annual Report & Accounts 2024
Dianne joined the Board in 
February 2019, initially as a 
Non-executive Director. In April 
2019, following the appointment 
of the new Chief Executive 
Officer, Dianne became the 
Non-executive Chairman. She 
is a highly experienced sales 
and marketing executive and 
is currently a Non-executive 
Director of NEXT plc. From 2000 
until 2014, Dianne was Chief 
Executive of Camelot Group 
plc, the UK National Lottery 
provider. Prior to that role, she 
held marketing and general 
management positions in a 
number of consumer and building 
materials businesses including 
Signet Group plc, Sandvik Saws 
& Tools Ltd and ICI Paints.
Dame Dianne 
Thompson
Non-executive Chairman
Christopher joined the Board in 
April 2018 as a Non-executive 
Director and Chair of the 
Company’s Audit Committee. In 
October 2018, on the departure 
of the CEO, Christopher became 
Interim Executive Chairman and 
held this role until April 2019 
before returning to being a Non-
executive Director and Chair of 
the Remuneration Committee. 
Other non-executive positions 
held include Chairman of Wickes 
plc and Non-executive Director 
at Kerry plc. Christopher was an 
Executive Director of Whitbread 
plc for 11 years from 2005, first 
as Group Finance Director for 
seven years and then as Global 
MD of Costa Coffee. Christopher 
is the Senior Independent 
Director. 
Juliette joined the Board in 
November 2021 as a Non-
executive Director and is Chair 
of the Audit Committee. Other 
non-executive positions she 
holds include Senior Independent 
Director and Chair of the Audit 
Committee at Fuller, Smith & 
Turner PLC, the hospitality group, 
and Non-executive Director and 
Chair of the Audit Committee 
of Renishaw plc and Willmott 
Dixon. Prior to her non-executive 
career, Juliette held executive 
leadership roles as Group CEO 
of the engineering services 
group Mabey Holdings Ltd and 
COO UK and Europe of property 
group Savills Plc, having gained 
experience of advisory work 
at EY, where she qualified as a 
Chartered Accountant. 
Patrick joined the Board as 
a Non-executive Director in 
November 2021. Prior to joining 
the Group, Patrick gained 
extensive consumer and retail 
experience with the John Lewis 
Partnership, whom he joined 
in 1994, holding management 
roles across the business 
before becoming CFO in 2015. 
Patrick’s early career was at 
the management consultants 
Bain & Company followed by a 
move into industry at Proctor 
& Gamble.
Christopher 
Rogers
Juliette  
Stacey
Patrick  
Lewis
Non-executive Director
Non-executive Director
Non-executive Director
C
C
C
Lisa joined the Group in March 
2019 as an Executive Director 
and became Chief Executive 
Officer on 10 April 2019. Lisa is a 
highly experienced luxury goods 
executive, with previous roles 
at Madrid-based international 
fashion brand Loewe SA, a 
Spanish luxury fashion house 
owned by the LVMH Group, 
Aspinal of London Group Ltd 
and Mulberry Group plc. She 
has significant experience of 
leading and developing UK 
and international brand-based 
businesses with manufacturing 
and multi-channel distribution. 
Lisa is also a Non-executive 
Director at The Royal Mint.
Lisa  
Montague
Chief Executive Officer
Mike joined the Group in October 
2021 and became Chief Financial 
Officer in November 2021. Mike 
qualified as an accountant 
with KPMG and has significant 
experience of international 
luxury and consumer brands in 
the quoted and private sectors. 
Prior to joining the Group, 
Mike was at Richemont Group, 
where his increasingly senior 
roles included CFO at Alfred 
Dunhill and CFO at Montblanc. 
Since leaving Richemont Group, 
Mike has served as CFO in a 
number of private equity backed 
businesses.
Mike  
Woodcock
Chief Financial Officer
Executive Directors
Non-Executive Directors
Board of Directors
KEY
Audit Committee        Remuneration Committee        Nomination Committee      Chair
C

Governance
50
Sanderson Design Group  Annual Report & Accounts 2024
Group Leadership Team
Ben joined the Group 
in January 2020. Ben 
brought with him 
extensive experience 
in manufacturing and 
supply chain operations, 
with over 25 years of 
experience in industries 
as diverse as flooring, 
automotive and fast-
moving consumer goods. 
All this is underpinned with 
a strong knowledge base, 
including being awarded a 
PhD from Cardiff University 
for research into Lean and 
Agile techniques within 
supply chain management.
Mark joined Clarke & 
Clarke in 2010 and was 
an integral part of the 
success that the brand 
continues to enjoy today. 
He brings over 17 years 
of industry experience 
with a strong sales and 
commercial background 
in both the UK as well as 
international markets.
Beth joined the Group 
in October 2019 with 
more than 20 years of 
experience working for 
subsidiaries of European 
luxury fashion houses in 
the United States. Prior to 
joining the Group, her most 
recent position was with 
Celine, the LVMH luxury 
fashion house, where 
she was Vice President 
of Wholesale. In the role 
of President of SDG Inc, 
Beth manages the sales, 
distribution, marketing 
and operations for the USA 
and Canada.
Jo joined the Group in 
November 2023 and brings 
with her over 20 years’ 
experience in People and 
Leadership roles. She is 
an executive coach and 
NLP master practitioner, 
as well as being CIPD 
qualified. She has worked 
in senior roles across 
a variety of sectors 
including Retail, Aerospace 
and Consumer and is 
passionate about building 
successful businesses 
where talent prospers, 
creativity flourishes, and 
individuals grow.
Mauricio joined the Group 
in September 2019 from 
LVMH, where he had 
worked for almost 10 years 
in roles including Senior 
Vice President of LVMH 
Fashion Group Americas, 
based in the US, and Retail 
& Commercial Director of 
Loewe, based in Spain. 
Mauricio’s previous 
experience includes more 
than 10 years at Liberty 
of London, where he was 
Director of Operations. 
In the role of Group 
Commercial Director, 
Mauricio works across 
all brands, markets 
and channels to drive 
sales growth.
Claire has been with 
the Group for 25 years. 
She brings a wealth of 
experience and knowledge 
across manufacturing 
and design, making her 
an unrivalled industry 
expert. She personifies 
the integrity and history 
of the brands and uses this 
to inspire a creative vision 
for the future.
Charlotte Archer joined 
Sanderson Design Group 
over 14 years ago and has 
worked across multiple 
disciplines within marketing 
including content 
production and brand 
management. This broad 
foundation of experience 
cemented her skills as a 
proactive and creative 
marketer. A consummate 
professional, Charlotte 
brings her extensive 
industry knowledge, 
vision for creative content 
and passion for brands 
to her role as Group 
Marketing Director. 
Ben Naylor
Mark Kennedy
Beth Holman
Jo Walmsley
Mauricio Solodujin
Claire Vallis
Charlotte Archer
Group Operations 
Director
International Sales 
Director 
Clarke & Clarke
President, Sanderson 
Design Group, Inc.
Group People  
Director
Group Commercial 
Director
Design  
Director
Group Marketing 
Director

Governance
51
Sanderson Design Group  Annual Report & Accounts 2024
Introduction from the Chairman
As Chairman of the Board, I am responsible 
for ensuring that the Company has corporate 
governance arrangements in place which are 
appropriate for the size and complexity of the 
Company and that these arrangements are 
followed in practice.
The Board is committed to ensuring high standards 
of governance for the Company and considers 
that the Quoted Company Alliance Corporate 
Governance Code 2018 (the ‘QCA Code’) provides 
the most appropriate framework of governance 
arrangements for a public company of our size 
and complexity.
The QCA Code includes 10 principles that focus 
on the pursuit of medium to long-term value for 
shareholders. How the Company has applied 
these principles is detailed in the Corporate 
Governance section of the Company’s website 
https://sandersondesign.group. We have complied 
with all principles of the QCA Code throughout the 
year.
All members of the Board recognise the 
importance of good governance in reducing risk 
and adding value to our business. Delivering 
growth and long-term shareholder value with 
effective and efficient decision-making is of high 
importance to the Board. 
The Board is committed to ensuring the highest 
legal and ethical standards are upheld, and aims 
to ensure that the Company and its employees 
conduct themselves respectfully and honestly. 
A healthy corporate culture is promoted within 
the business in various ways, including linking 
employees’ appraisal objectives and reward and 
recognition schemes to our vision and values.
The Board assesses the culture of the Group 
through engagement with employees and other 
stakeholders, further details of which can be found 
in the Section 172 Statement.
This report, together with the information 
contained in the Audit Committee Report, the 
Nomination Committee Report, the Directors’ 
Remuneration Report and the Directors’ Report, 
explains the corporate governance framework 
within which the Group operates.
Dame Dianne Thompson
Non-executive Chairman
A healthy corporate culture is promoted within 
the business in various ways, including linking 
employees’ appraisal objectives and reward and 
recognition schemes to our vision and values.
Corporate Governance

Governance
52
Sanderson Design Group  Annual Report & Accounts 2024
Corporate Governance continued
The Board
The Company is supervised by the Board of 
Directors. The Board comprises Executive and  
Non-executive Directors. 
Company Secretary
The Board is supported by David Gracie from 
Indigo Independent Governance, who provide 
company secretarial and governance services to 
the Company. Indigo Corporate Secretary Ltd was 
appointed as Company Secretary in June 2023. 
Board composition
The Board of Directors which served during the 
year ended 31 January 2024 and their attendance 
at meetings is shown in the adjacent table. 
Biographical details of the current Board are given 
on page 49. The Directors bring strong judgement 
and expertise to the Board’s deliberations and 
with diversity achieves a balance of skills and 
experience appropriate for the requirements of the 
business.
Directors are subject to reappointment at the 
Company’s AGM following the year in which 
they are appointed. The Company’s Articles 
of Association stipulate that one third of the 
Directors, or the nearest whole number below one 
third, shall retire each year and that all Directors 
retire for re-election at least every third year. In line 
with best practice, the Board has decided to adopt 
voluntarily the practice that all continuing Directors 
submit themselves for re-election annually.
Board programme
The Board meets at least 10 times each year in 
accordance with its scheduled meeting calendar 
and the attendance by each Board member at 
scheduled meetings is shown in the adjacent table. 
The role of the Board
The Board is responsible to the shareholders 
and sets the Group’s strategy for achieving 
long-term success. As explained fully within our 
Strategic Report, our strategy is focused around 
five key areas, and the Board is responsible for 
the management, governance, controls, risk 
management, direction and performance of the 
Group to ensure it promotes long-term value for 
shareholders, whilst being mindful of its impact on 
others and the threats and opportunities faced.
There is a formal schedule of matters reserved 
to the Board which includes approval of major 
capital expenditure projects; approval of the 
annual and interim results; setting annual budgets; 
dividend policy; and Board structure. It monitors 
the exposure to key business risks and reviews 
the strategic direction of all trading subsidiaries, 
their annual budgets, their performance in relation 
to those budgets and their capital expenditure. 
The schedule of matters reserved to the Board is 
available on the Company’s website.
All Directors receive regular and timely information 
on the Group’s operational and financial 
performance. Relevant information is circulated to 
the Directors in advance of meetings. The business 
reports monthly on its performance against its 
agreed budget, and the Board reviews the monthly 
update on performance, and any significant 
variances are reviewed at each meeting.
Senior executives below Board level attend Board 
meetings, where appropriate, to present business 
updates.
The Company’s various sites are visited through 
the year, with Board meetings taking place at 
the sites giving, in particular, the Non-executive 
Directors access to the Group’s operations to gain 
a greater understanding of the Group’s activities 
and to show the Board’s support of our colleagues 
throughout the Group. 
Directors are expected to attend all meetings of the Board, and of the Committees on which they sit, and 
to devote sufficient time to the Group’s affairs to enable them to fulfil their duties as Directors.
Attendance at meetings of the Board and its committees
Board
Audit  
Committee
Remuneration 
Committee
Nomination 
Committee
Total Number of Meetings
11
3
5
1
Meetings attended
D Thompson
11/11
3/3
5/5
1/1
C Rogers
11/11
3/3
5/5
1/1
J Stacey
11/11
3/3
5/5
1/1
P Lewis
11/11
3/3
5/5
1/1
L Montague
11/11
M Woodcock
11/11
The Board scheduled 11 meetings during the year and additional meetings were convened to deal with 
specific matters and approval of the financial results.
Board committees
The Board has Remuneration, Audit and Nomination 
Committees, each of which has written terms of 
reference which are available on the Company’s 
website. The committees are composed of the Non-
executive Directors. Details of the composition of 
each of the committees are included on page 62 of 
the Report of the Directors. The Company Secretary 
acts as secretary to the committees. The Board 
is satisfied that the committees discharged their 
responsibilities appropriately.
Independent advice
All Directors are able to take independent 
professional advice in the furtherance of their 
duties, if necessary, at the Company’s expense. 
The Board reviews its AIM obligations with its 
Nominated Adviser (‘NOMAD’) annually. In 
addition, the Directors have direct access to the 
advice and services of the Company Secretary. 
Independent Directors
The Board considers that each of the Non-executive 
Directors bring an independent judgement to bear. 
Non-executive Directors are expected to dedicate 
a minimum of 25 days per year, plus committee 
duties. The Non-executive Directors’ other time 
commitments are reviewed regularly.
All Non-executive Directors have contracts that 
contain six-month notice clauses. These are 
available for inspection at the Company’s registered 
office and at the Annual General Meeting (‘AGM’). 
Further details of each of the independent Directors 
are set out on page 49.

Governance
53
Sanderson Design Group  Annual Report & Accounts 2024
Nomination Committee
The Nomination Committee is responsible for 
reviewing the size, structure and composition 
of the Board, including consideration of the 
skills, knowledge and experience of the Board 
members. The Committee also considers the re-
election of Directors retiring by rotation, manages 
succession planning and selects potential new 
Board candidates. The Group People Director is 
invited to attend meetings, when appropriate. 
Where necessary, external search consultants are 
used to ensure that a wide range of candidates 
is considered. Where new Board appointments 
are considered, the search for candidates is 
conducted, and appointments are made, on 
merit, against objective criteria and with due 
regard for the benefits of diversity on the Board, 
including gender. Further details of the work of 
the Committee are contained in the Nomination 
Committee Report on page 54.
Remuneration Committee
The Remuneration Committee is responsible 
for determining the remuneration policy and 
the application of the policy in relation to the 
Executive Directors’ remuneration. In framing its 
policy, the Remuneration Committee may seek 
advice from external remuneration consultants and 
does take into account any factors which it deems 
necessary, including industry standard executive 
remuneration, differentials between executive and 
employee remuneration and differentials between 
executives. The remuneration of the Non-executive 
Directors is determined by the Board, but no 
Director is involved in any decisions relating to 
their own remuneration. Further details of the work 
of the Committee are contained in the Directors’ 
Remuneration Report on page 55.
Audit Committee
The Audit Committee is responsible for monitoring 
and reviewing the integrity of the financial 
reporting process, including the appropriateness of 
key judgements and estimates taken in preparing 
the financial statements, internal and external audit 
functions, and internal financial control. Further 
details of the work of the Committee are contained 
in the Audit Committee Report on page 59.
Internal control
The Board acknowledges that it is responsible 
for the Group’s system of internal control and for 
reviewing its effectiveness. 
The Board keeps its risk control procedures 
under constant review particularly with 
regard to the need to embed internal control 
and risk management procedures further 
into the operations of business, both in the 
UK and overseas, and to deal with areas of 
improvement which come to management’s 
and the Board’s attention. 
As might be expected in a group of this size, a key 
control procedure is the day-to-day supervision of 
the business by the Executive Directors, supported 
by the senior managers with responsibility for key 
operations.
The Executive Directors are involved in the budget-
setting process, regularly monitor key performance 
indicators and review management accounts on 
a monthly basis, noting and investigating any 
major variances. All significant capital expenditure 
decisions are approved by the Board as a whole.
Risk management process
The Group’s significant risks, together with the relevant 
control and monitoring procedures, are subject to 
regular review to enable the Board to assess the 
effectiveness of the system of internal control. 
During the course of its reviews the Board has 
not identified nor been advised of any failings 
or weaknesses which it has determined to be 
significant other than disclosed in the Strategic 
Report and the Directors’ Report.
The Group’s system of internal control is designed 
to manage rather than eliminate the risk of failure 
to achieve business objectives, and can only 
provide reasonable and not absolute assurance 
against material misstatement or loss. The Group’s 
systems are designed to provide reasonable 
assurance as to the reliability of financial 
information, ensuring proper control over income 
and expenditure, assets and liabilities.
The Board has considered the need for an internal 
audit function, but because of the size and nature 
of its operations does not consider it necessary at 
the current time.
Board performance review
The Board continually reflects on its performance and 
during the year completed an internally facilitated 
review overseen by the Company Secretary. This 
review was carried via a survey of all Board members 
and built on the findings of the external review 
carried out by Fidelio Partners LLP in FY2023. 
The findings were presented to the Board at its 
meeting in March 2024. Overall, it was concluded 
that the Board and its Committees were considered 
to be working effectively. The Board was considered 
to comprise relevant skills and experience. The 
working relationship between Executive and Non-
executive Directors is strong and all are committed 
to the success of the Company.
The Board agreed to focus on several actions 
over the course of FY2024 to enhance current 
practice. Firstly, and with support from the new 
Group People Director, the Board will continue 
to focus on culture, through both site visits and 
engagement with employees. Secondly, tools to 
support succession planning at both Board and 
senior management level will be developed and 
assessed through the course of the year. Finally, 
a programme of Board learning will be put in 
place to ensure a broad overview of market views 
are obtained.
Relations with shareholders
The Group encourages two-way communications 
with both its institutional and private investors and 
responds in a timely fashion to all queries received. 
There is regular dialogue with individual 
institutional investors, in order to develop an 
understanding of their views. Presentations are 
made to analysts, investors and prospective 
investors covering the annual and interim results.
The Company website  
(https://www.sandersondesign.group/) has an 
Investors section giving private investors direct 
access to business information and Company 
reports. There is also an enquiries mailbox facility.
All shareholders receive notice of the AGM, at 
which all Committee Chairs will be available for 
questions. 
Corporate Governance continued

Governance
54
Sanderson Design Group  Annual Report & Accounts 2024
Nomination Committee Report
Membership
The Committee is comprised solely of independent 
Directors, being myself as Chairman and the other 
Non-executive Directors, Christopher Rogers, 
Juliette Stacey and Patrick Lewis. The Board is 
satisfied that I have significant and relevant 
experience to chair the Nomination Committee in 
line with the Code.
The Company’s Articles of Association stipulate 
that one third of the Directors or the nearest 
whole number below one third shall retire each 
year. The Company requires all Directors to submit 
themselves for re-election at least every three 
years. In line with best practice, the Board has 
decided to adopt voluntarily the practice that all 
continuing Directors submit themselves for re-
election annually.
Roles and responsibilities
The role of the Committee is to support the Board 
in evaluating the characteristics and performance 
of Board members and is responsible for 
recommending to the Board on all matters relating 
to the selection, number, appointment and removal 
of Executive and Non-executive Directors. The 
Nomination Committee ensures that the Company 
has adequate policies and procedures to maintain 
equality of opportunity for all. In this context, the 
Nomination Committee’s responsibilities are to:
•	 Review regularly the structure, size and 
composition, including the skills, knowledge, 
experience and diversity, of the Board and make 
recommendations to the Board.
•	 Monitor executive recruitment closely in order to 
be aware of succession risks and opportunities.
•	 Carry out an annual examination of the Board’s 
performance and competence in achieving the 
Company’s objectives and alignment with the 
overall strategies, which allows them to make 
decisions on the future of the Company.
•	 Develop clarity over the Company’s long-term 
strategies and make Board recruitment decisions 
based on the needs of the Company over 
different time horizons.
•	 Inform the new Directors about the Company’s 
strategies, goals, culture and management and 
plan the training and development of the new 
Directors.
The full terms of reference for the Committee can 
be found on the Company’s website.
Meetings
The Committee generally meets at least once a 
year and otherwise as required. During FY2024, 
the Committee met once. 
Meetings are attended by the Committee’s 
members, with the CEO and Group People Director 
invited to attend, where required. A record of 
the meeting attendance at formal meetings by 
Committee members is set out in the Corporate 
Governance Report on page 52. 
Dame Dianne Thompson
Chair of the Nomination Committee
23 April 2024

Governance
55
Sanderson Design Group  Annual Report & Accounts 2024
Directors’ Remuneration Report
As a company listed on the Alternative Investment 
Market (‘AIM’), the Company is not required to comply 
with the Directors’ remuneration report requirements, 
set out in Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) 
Regulations 2008 as amended in August 2013 (the 
‘Regulations’). However, transparency with our 
shareholders is important to us. Whilst the Company 
is not required to comply with the Regulations, the 
Company has used them as guidance and voluntarily 
presents selected disclosures in this report, where 
relevant and appropriate. 
Introduction from the Chair of the 
Remuneration Committee
This report aims to provide shareholders with the 
information to understand the Remuneration Policy 
and its linkage to the Group’s financial performance 
and delivery of its long-term strategy. The 
Remuneration Committee seeks to achieve a fair 
reward outcome linked to both the Group’s results 
and the progress achieved in delivering the strategy.
Operation of the Remuneration Committee
The Committee operates under the Group’s agreed 
terms of reference. It is responsible for setting the 
framework and policy for the remuneration of the 
Executive Directors and designated senior managers. 
It determines specific elements of their remuneration, 
their contractual terms and, where necessary, 
compensation arrangements. In making remuneration 
decisions, the Committee considers the Group’s 
overall performance against its long-term goals. 
The Committee is comprised solely of independent 
Directors, being myself as the Chair and the other 
Non-executive Directors, Dame Dianne Thompson, 
Juliette Stacey and Patrick Lewis. 
The number of meetings held during the year and the 
attendance at each meeting is shown in the table on 
page 52 of the Corporate Governance Report.
The Chief Executive Officer and the Group 
People Director are invited to attend meetings 
of the Committee, where relevant, however, no 
Director is involved in any decisions relating to 
their own remuneration. None of the Committee 
has any personal financial interest (other than as 
shareholders), conflicts of interests arising from 
cross-directorships, or day-to-day involvement in 
running the business. 
The Committee keeps itself informed of relevant 
developments and best practice in the field of 
remuneration. It seeks advice from the Group 
People Director and external advisers when it 
considers it is appropriate. Deloitte LLP was 
retained during the financial year to provide 
independent advice to the Committee.
During the year ending 31 January 2024, the 
Committee agreed for the following to be effective 
from 1 February 2024:
•	 in keeping with the Real Living Wage policy 
introduced in 2021, the Committee has agreed 
an uplift for all Real Living Wage colleagues 
in line with the rates announced by the Living 
Wage Commission, equating to an increase 
of 10%;
•	 an annual salary increase for all other 
employees, including the Executive Directors, 
based on a sliding scale dependent on hourly 
rates, ranging from 4% for higher earners, to 6% 
for lower earners; and
•	 a continuation of the all-employee bonus 
scheme enabling colleagues to share in 
the Company’s success with an element of 
variable pay.
Increase to CFO incentive opportunities
During the year the Committee undertook a review 
of remuneration arrangements for the Executive 
Directors to ensure remuneration arrangements 
are appropriate for the size and complexity of 
the roles. The Committee concluded that the 
remuneration arrangements for the CEO remained 
appropriate and no changes are proposed. 
However, the Committee concluded that the 
incentive opportunities for the CFO should be 
increased to better reflect his growing experience 
and contribution to the business. For FY2025 the 
Committee has therefore increased the CFO’s 
annual bonus opportunity from 75% to 100% of base 
salary and increased his RSP opportunity from 50% 
to 65% of base salary. The Committee considers that 
this revised package is appropriate for the size and 
complexity of the role and the Company.

Governance
56
Sanderson Design Group  Annual Report & Accounts 2024
Directors’ Remuneration Report continued
Remuneration policy
The Group’s remuneration policy is designed to 
ensure that the main elements of the remuneration 
package are linked to the Group’s annual 
performance, delivery of its long-term strategy, as 
well as being appropriate in quantum and capable 
of attracting, motivating and retaining Executive 
Directors and senior managers. The policy aims to 
reward Executive Directors and senior managers by 
offering them competitive remuneration packages 
which are prudently constructed, sufficiently 
stretching and linked to long-term value creation 
for all stakeholders. 
In particular, the Committee strives to ensure that 
remuneration packages are:
•	 aligned with the Group’s strategic plan;
•	 aligned with shareholder interests and the 
performance of the Group;
•	 competitive and sufficiently flexible to support 
the recruitment and needs of the business; and
•	 paid in a combination of cash and shares.
The performance measurements of the Executive 
Directors and the determination of their annual 
remuneration package, including performance 
targets and underpins, are undertaken by the 
Remuneration Committee.
Summary of components of Executive 
Directors’ remuneration
There are four main elements of the remuneration 
package for Executive Directors and other senior 
management:
•	 basic annual salary and benefits;
•	 annual bonus payments;
•	 long-term incentives; and
•	 pension arrangements.
Basic salary and benefits in kind
Salary is normally reviewed annually in February 
or when responsibilities change. In deciding the 
appropriate levels, the Committee takes into 
account factors which it considers necessary, 
including Group and individual performance, 
market level trends in executive remuneration and 
relative pay levels within the Group. 
For the forthcoming year ending 31 January 2025, 
the Executive Directors were given an increase 
of 4% in line with the increase for other senior 
employees, which is below the average increase 
for the rest of the Group’s UK workforce. Effective 
from 1 February 2024, the base salary for the 
Chief Executive Officer has been set at £382,564 
(FY2023: £367,850) per annum. The base salary 
for the Chief Financial Officer has been set at 
£220,809 (FY2023: £214,240).
In addition to basic salary, each Executive Director 
is provided with healthcare benefits and a car 
allowance, where applicable. 
Annual performance-related bonus
The Executive Directors’ remuneration package 
includes a performance-related bonus with 
maximum bonus potential of up to 100% of basic 
salary for the Chief Executive Officer and from 
FY2025, the same for the Chief Financial Officer 
(FY2024: 75%). Bonus achievement is linked to 
performance against underlying profit targets. The 
portion of bonus paid is then determined based on 
performance against business strategy objectives. 
In the case of the Executive Directors, there are 
normally three individual objectives, one of which 
relates to cash flow generation.
Long-term incentive arrangements
As previously reported, in 2020 the Committee 
undertook an extensive review of our long-term 
incentive arrangements to ensure that they 
continued to support the sustainable execution of 
our long-term business strategy and the creation 
of value for shareholders. The Committee decided 
to replace the existing long-term incentive plan 
for Executive Directors with a restricted share 
plan (‘RSP’). It was felt that the characteristics of 
restricted shares better support the business in its 
execution of strategy and fully aligns executives 
with the shareholder experience. 
For the year ending 31 January 2024, the CEO was 
awarded a maximum opportunity of 75% of salary, 
and the CFO awarded a maximum opportunity of 
50% of salary. The award will vest following the 
end of year three, with 40% released on vesting, 
40% released in year four and 20% released in  
 
year five, subject to the Committee being satisfied 
with the achievement of robust underpins at the 
date of vesting. These underpins are detailed on 
page 58 of this report. 
The Committee intends to continue to issue awards 
under this RSP plan, with an award to be made to 
both Executive Directors later this year in respect 
of the year ending 31 January 2025. The maximum 
award will be 75% of salary for the CEO and 65% of 
salary for the CFO. Subject to the Committee being 
satisfied with the achievement of robust underpins, 
the award will vest following the end of year three, 
with 40% released on vesting, 40% released in year 
four and 20% released in year five. In line with best 
practice, malus and clawback will apply. 
Dilution
All equity-based awards are subject to an overall 
limit on the number of new shares issued of 10% 
within any 10-year period. The current dilution 
against this limit is 6.22%.
Pensions
Mike Woodcock is a member of a Group Flexible 
Retirement Plan (‘the Plan’) sponsored by the 
Group. Lisa Montague has elected to opt out of 
the Plan and take an equivalent cash allowance in 
place of employer contributions. For the purposes 
of determining employer contributions to that 
scheme, annual performance-related bonuses 
are not included in the pensionable pay of the 
Executive Directors. 
Directors’ contracts
It is the Group’s policy that Executive Directors 
should have contracts with an indefinite term 
providing for a maximum of one year’s notice for 
the Chief Executive Officer and the Chief Financial 
Officer.
In the event of early termination, the Executive 
Directors’ contracts provide for compensation 
of an amount equal to the gross salary and 
benefits that they would have received during 
the balance of the notice period, plus any bonus, 
once declared, to which they would have become 
entitled had contractual notice been given. 
Director shareholding 
To align with best practice, a shareholding 
guidance of 1x salary for Executive Directors is in 
place, with the shareholding to be built over time 
from retaining 50% (net of tax) of any LTIP/RSP 
awards in shares.
As at 31 January 2024 Lisa Montague’s 
shareholding of 417,363 shares equates to 134% 
of salary based on the average share price during 
the three-month period to 31 January 2024 of 
117.9p. Mike Woodcock joined the Company in 
October 2021 and all share awards granted to him 
have yet to reach maturity, therefore his current 
shareholding is nil.
Directors’ share interests
The interests of the Directors and their families in 
the shares of the Company at the beginning and 
end of the financial year were as follows:
1p ordinary 
shares 
31 January 2024
Number
1p ordinary 
shares 
31 January 2023
Number
D Thompson
15,000
15,000
C Rogers
110,000
110,000
L Montague
417,363
371,376
There have been no changes in the interests set 
out above between 31 January 2024 and 23 April 
2024. Directors not listed in the above table do not 
currently hold shares in the Company.
Non-executive Directors
The remuneration of the Non-executive Directors 
comprises only Directors’ fees and is determined  
by the Board.
All Non-executive Directors have service contracts 
with a three-year initial term subject to a six-month 
notice provision. Their remuneration is determined 
by the Board taking into account their duties and 
the level of fees paid to Non-executive Directors 
of similar companies. The Non-executive Directors 
do not participate in the Company’s bonus or 
long-term incentive schemes and no pension 
contributions are made in respect of them.

Governance
57
Sanderson Design Group  Annual Report & Accounts 2024
For the forthcoming year ending 31 January 2025, the Non-executive Directors were given an increase of 
4% in line with the increase for senior executives which is below the average increase for the rest of the 
Group’s UK workforce, effective from 1 February 2024. 
Title
FY2024  
Fee
FY2025  
Fee
Committee Chair 
Fee
Chairman
£119,010
 £123,770
Non-executive Director
£48,685
 £50,633
£5,000
Directors’ remuneration
The following table summarises the total gross remuneration for the reporting period of the Directors who 
served during the period to 31 January 2024. 
Using the single figure methodology, awards are recognised and disclosed in the year when the 
performance measures or targets set have been achieved, or substantially achieved, during the year being 
reported on.
Year to 31 January 2024
Salary 
£000
Bonus
£000
RSP*
£000
Benefits
£000
Pension 
or cash 
equivalent
£000
Total
£000
Executive Directors:
Lisa Montague
383
78
103
2
23
589
Mike Woodcock
214
34
–
2
9
259
Non-executive  
Directors:
Dianne Thompson
119
–
–
–
–
119
Christopher Rogers
54
–
–
–
–
54
Juliette Stacey
54
–
–
–
–
54
Patrick Lewis
49
–
–
–
–
49
873
112
103
4
32
1,124
*	 The RSP column provides the value of the 2021 RSP award based on the average share price during the three-month period to 
31 January 2024 of 117.9p and a vesting outcome of 66% of maximum. The awards will vest following the end of three years from the 
date of grant and be released 40% on 14 June 2024, 40% on 14 June 2025 and 20% on 14 June 2026.
Year to 31 January 2023
Salary 
£000
Bonus
£000
RSP*
£000
Benefits
£000
Pension 
or cash 
equivalent
£000
Total
£000
Executive Directors:
Lisa Montague
369
–
251
2
22
644
Mike Woodcock
205
–
–
2
9
216
Non-executive  
Directors:
Dianne Thompson
114
–
–
–
–
114
Christopher Rogers
52
–
–
–
–
52
Juliette Stacey
52
–
–
–
–
52
Patrick Lewis
47
–
–
–
–
47
839
–
251
4
31
1,125
*	 The RSP column provides the value of the 2020 RSP award based on the share price at the time of vesting of 114.5p and a vesting 
outcome of 75% of maximum. The award vested following the end of three years from the date of grant, with 40% released on 
11 November 2023. A further 30% will be released on 11 November 2024 and 30% on 11 November 2025.
Annual bonus for the year ended 31 January 2024
The Chief Executive Officer’s maximum bonus potential for the year ended 31 January 2024 was 100% 
of base salary and the Chief Financial Officer’s maximum bonus potential was 75% of base salary. Bonus 
achievement was linked to performance against underlying profit targets with the portion of bonus paid 
then determined based on performance against individual objectives. The Group achieved an adjusted 
underlying PBT above the threshold performance level required, with the weighted potential pay-out 
equating to 42.3% of maximum. On individual objectives, both the CEO and CFO were deemed to have 
achieved 50% of their objectives, and will therefore receive a payout equating to 21% and 16% of their 
respective base salaries. 
RSP awards
As noted above, from 2020 onwards, awards have been made under the restricted share plan. 
2020 RSP award
The RSP award granted in 2020 vested on 11 November 2023. The performance underpins were based on 
the adjusted underlying profit before tax*, free cash flow achieved for the relevant measurement period 
and continuous improvement in sustainability based on a reduction in carbon footprint and contribution 
to the UN Sustainable Development Goals plus there being no environmental, social or governance issues 
which have resulted in material reputational damage to the Company.
Directors’ Remuneration Report continued

Governance
58
Sanderson Design Group  Annual Report & Accounts 2024
Directors’ Remuneration Report continued
As disclosed in last year’s Annual Report, the underpin performance criteria were not met in full, with two 
of the underpins not being achieved. The Committee recognised the challenges of these underpins being 
met during a time of economic and political upheaval, and recognising that there was strong performance 
in Total Shareholder Return, determined that a scale-back of 25% of maximum would be appropriate, 
resulting in final award size of 75% of maximum for the Executive Directors. The share price at the time of 
vesting was 114.5p.
2021 RSP award
The performance underpins for the 2021 award were based on the adjusted underlying profit before tax*, 
free cash flow achieved for the relevant measurement period and continuous improvement in sustainability 
based on a reduction in carbon footprint, the retention of Planet Mark certification plus there being no 
environmental, social or governance issues which have resulted in material reputational damage to the 
Company. 
For the 2021 award, the Remuneration Committee assessed performance against the underpin conditions up 
to 31 January 2024. Despite a robust performance over the period, particularly the relative Total Shareholder 
Return as shown in the adjacent column, the underpin performance criteria were not met in full. Whilst the 
sustainability underpin was met with continued reduction in carbon emissions, retention of Planet Mark 
certification and no environmental, social or governance issues occurring to potentially incur reputational 
damage, the free cash flow and profit underpins fell short of their criteria. Despite there being free cash 
generation of £6.9m over three years, the outcome fell short of the underpin target, and adjusted underlying 
profit before tax at £12.2m in FY2024 fell short of the underpin of £21.2m. Both financial underpins were set 
before the significant economic headwinds which impacted the last two years of the measurement period. 
The Committee reflected on the outcomes, taking into account the stretching nature of the underpins and 
the significant progress which the Company has achieved over the last three years, including the strong 
performance in Total Shareholder Return, and determined that a scale-back of 34% of maximum would be 
appropriate, resulting in final award size of 66% of maximum for the Executive Directors.
The award will vest following the end of three years from the date of grant, with 40% released on 14 June 
2024. A further 40% will be released on 14 June 2025 and 20% on 14 June 2026.
*	 Underlying earnings adjusted for accounting charges relating to share-based incentives, defined benefit pension charge and non-
underlying items.
Directors’ LTIP awards
Date of grant*
Share price 
at grant
Exercise 
price 
Maximum 
awards at 
1 February 
2023
Granted 
in year
Exercised
 in year
Lapsed 
in year
Maximum 
awards at 
31 January 
2024
L Montague
11/11/2020
68.0p
nil
292,500
87,750
73,125
131,625
L Montague
14/06/2021
175.0p
nil
132,454
132,454
L Montague
30/05/2022
140.8p
nil
188,366
188,366
L Montague
02/06/2023
123.5p
nil
0 223,391
223,391
M Woodcock
30/05/2022
140.8p
nil
73,138
73,138
M Woodcock
02/06/2023
123.5p
nil
0
86,737
86,737
*	 As noted above, the 2020, 2021, 2022 and 2023 awards were made under the Restricted Share Plan.
The performance underpins for the 2021 and 2022 awards are based on underlying profit before 
tax* and free cash flow achieved for the relevant measurement periods and continuous improvement 
in sustainability based on a reduction in carbon footprint and contribution to the UN Sustainable 
development Goals plus there being no environmental, social or governance issues which have resulted in 
material reputational damage to the Company. The performance underpins for the 2023 award are based 
on cash generated from operations, revenue growth in the USA, and environmental targets.
Subject to the achievement of underpins, the 2021 awards will vest following the end of year three, and 
will be released 40% on 14 June 2024, 40% on 14 June 2025 and 20% on 14 June 2026; the 2022 awards 
will be released 40% on 30 May 2025, 40% on 30 May 2026 and 20% on 30 May 2027; and for the 2023 
awards 40% on 2 June 2026, 40% on 2 June 2027 and 20% on 2 June 2028. 
300
250
200
150
50
0
Feb 19
Feb 24
FTSE AIM All-Share Index TSR (12.6%)
Sanderson Design Group TSR: 63.2%
100
Feb 23 Aug 23
Aug 22
Feb 22
Aug 21
Feb 21
Aug 20
Feb 20
Aug 19
Total Shareholder Return index for the five financial years ending 31 January 2024
Christopher Rogers
Chair of the Remuneration Committee
23 April 2024

Governance
59
Sanderson Design Group  Annual Report & Accounts 2024
Audit Committee Report
On behalf of the Board, I am pleased to present 
the Audit Committee Report for the year ended 
31 January 2024.
Membership
The Committee is comprised solely of independent 
Directors, being myself as Chair and the other Non-
executive Directors, Dianne Thompson, Christopher 
Rogers and Patrick Lewis. The Board is satisfied 
that I have significant and relevant experience 
to chair the Audit Committee in line with the 
QCA Code.
Roles and responsibilities
The role of the Committee is to support the Board 
in carrying out its responsibilities for oversight 
and governance of the Group’s financial reporting, 
its key internal controls/risk management 
systems and the relationship with the external 
auditors. In this context, the Audit Committee’s 
responsibilities are to:
•	 Monitor the integrity of the financial statements 
of the Company, reviewing any significant 
reporting issues and key judgements 
they contain.
•	 Review the clarity of disclosure and information 
contained in the Annual Report and Accounts.
•	 Challenge management on the effectiveness 
of the Group’s internal control and risk 
management systems.
•	 Oversee the relationship with the external 
auditors, reviewing performance and advising 
the Board on their appointment, independence 
and remuneration.
•	 Monitor the statutory audit of the Annual Report 
and financial statements.
•	 Ensure appropriate arrangements are in place 
for individuals to raise concerns regarding 
breach of conduct and legal and regulatory 
compliance. A copy of the policy is available on 
the corporate intranet.
The full terms of reference for the Committee can 
be found on the Company’s website and were last 
reviewed and updated in October 2023.
Meetings
The Committee meets at least three times a year 
to review the external auditors’ audit plan for 
the annual audit; the draft Annual Report and 
Accounts; and the Interim Report. At meetings, 
the findings of the external auditors are discussed 
and key risks are reviewed with management 
and the auditors, including how management are 
mitigating key risks. There were three meetings in 
the period to January 2024.
Each meeting is attended by the Committee’s 
members and the Company Secretary as well 
as, by invitation, the Executive Directors and 
the external auditors, or other advisers, where 
appropriate. A record of the meeting attendance 
at formal meetings by Committee members is  
set out in the Corporate Governance Report on 
page 52. 
At each formal meeting, the Committee held a 
private meeting with the external auditors, without 
management being present, to receive feedback 
from them. The Audit Committee Chair also meets 
separately with the Chief Financial Officer and 
auditors outside of the formal meeting programme 
which helps to identify key areas of focus and 
emerging issues that may need to be added to the 
Audit Committee’s agenda.
The Committee is kept up to date with changes 
to accounting standards and developments 
in financial reporting, company law and other 
regulatory matters through updates from 
the external auditors, other advisers and the 
Company Secretary.
The effectiveness of the Audit Committee formed 
part of the Board evaluation process described in 
the Corporate Governance Report on page 53.

Governance
60
Sanderson Design Group  Annual Report & Accounts 2024
Audit Committee Report continued
The Committee undertook the following activities 
during the year: 
Financial reporting
The Committee reviewed the Annual and Interim 
Reports, including the significant financial 
reporting issues and key judgements contained 
therein. The Committee confirms that appropriate 
accounting standards have been applied and 
that the financial statements give a true and fair 
view and the disclosures made are balanced. In 
reaching this conclusion, the Committee gave 
due regard to a report prepared by the external 
auditors which included significant reporting and 
key accounting matters, summarised below.
Tax
The Committee received tax updates from the 
finance team at regular intervals throughout the 
year, which included commentary on the areas 
supported by our tax advisers, KPMG, relating to tax 
compliance, risks, governance and advisory services. 
Key accounting estimates and judgements
The Committee reviewed the appropriateness of 
management’s accounting in relation to each of 
these significant risks and BDO reported to the 
Committee on the work performed in assessing 
each during their audit. Details of this work  
are provided in BDO’s Auditors’ Report on pages 
65 to 69.
a.  Inventory
Due to the levels of stock held, there is an 
ongoing focus by management on inventory 
levels. Inventory is discussed at both Board and 
Committee level. Management applies a consistent 
provisioning methodology with regard to the 
ageing of inventory. There is also an additional 
management judgement overlay based on specific 
factors. The continuing appropriateness of the 
provisioning methodology is tested by both 
management and the auditors. 
b.  Defined benefit pension schemes
Details of the Group’s defined benefit pension 
plans are set out at note 20. An independent firm 
of pension advisers continues to work with the 
The Group has an established internal control 
framework, the key factors of which include clearly 
defined levels of responsibility and delegation 
of authority, a comprehensive monthly reporting 
process, monthly business performance review 
of actual results against budget, together with 
commentary on significant variances and updates 
of both profit and cash flow, and a comprehensive 
budgeting process. All significant capital 
expenditure is approved by the Board.
Throughout the period, the Executive Directors 
provided relevant and timely financial commentary 
to the Board to supplement the financial reporting, 
ensuring the Board and Audit Committee were 
informed of the financial position and result of the 
Group.
Internal audit
The Group does not have a formal internal audit 
function and the Committee considers that 
management is able to derive assurance as to the 
adequacy and effectiveness of internal controls 
and risk management procedures without one.
External audit 
BDO were first appointed in 2021, following a 
tender process, to conduct the audit of the Group’s 
financial statements for the financial year ending 
31 January 2022, and this is their third year 
auditing the Group’s Annual Report. In accordance 
with best practice and professional standards, the 
external auditor is required to adhere to a rotation 
policy whereby the audit engagement partner is 
rotated at least every five years. The FY2024 audit 
is the third year of Gareth Singleton’s tenure as 
lead audit engagement partner.
At its meetings, the Committee had discussions 
with the external auditors on audit planning, fees, 
accounting policies, audit findings and internal 
controls. This included a review with the auditors 
and management of how management are 
addressing control recommendations made by 
the auditors. The effectiveness of the audit was 
assessed through the review of audit plans, reports 
and conclusions and discussions with management 
and the external auditors.
Group and the Trustees of the pension schemes 
to help manage the Group’s costs going forward, 
while ensuring that the Group’s obligations to 
scheme members are appropriately met.
Management also engaged a third-party actuary 
to assist them in the preparation of the pension 
accounting and financial statements disclosures. 
As at 31 January 2024, there was a deficit of 
assets over liabilities of £0.9m (FY2023: deficit 
of £2.5m). BDO consider the accounting for 
the retirement benefit obligation and related 
disclosures are consistent with accounting rules.
 
c.  Going concern
The Audit Committee, and subsequently the Board, 
have reviewed the going concern assessment 
and the Board concluded that the Group and the 
Company continue to adopt the going concern 
basis in preparing the financial statements.. 
In addition, the Committee has discussed with 
management and BDO the disclosures relating to 
going concern included in the Financial Statements.
d.  Intangibles and goodwill impairment
The capitalisation of collection design costs 
and the valuation of intangible assets require 
significant judgement and BDO reported to the 
Committee on the work performed in assessing 
each during their audit and the review and 
appropriateness of management’s impairment 
model in the valuation of intangible assets. 
Internal controls and risk management
Management has an ongoing process to identify, 
evaluate and manage the risks faced by the 
Group. Each business unit reports monthly on 
key risks identified and measures that are being 
taken to mitigate the risk. As part of the year-
end preparation, management carried out a 
full refresh of the risk register. This included a 
bottom-up review of risks across all sites and areas 
of operation, revising or reconfirming ownership 
and updating mitigating actions and controls. The 
Strategic Report includes further detail as to the 
business risks identified and actions being taken 
(see pages 43 to 47). 
The Audit Committee reviewed the effectiveness 
of BDO’s performance of the external audit 
process taking into account the quality and scope 
of the audit plan, and evaluation of delivery and 
performance against the plan; qualifications, 
efficiency and performance of the audit team; the 
communication between the Company and BDO; 
and BDO’s understanding of the Group’s business 
and industry sector. After considering these 
matters, the Audit Committee was satisfied with 
the effectiveness of the year end audit process 
and recommended that BDO be reappointed at the 
Company’s AGM.
Auditor independence
To ensure auditor objectivity and independence, 
the Committee has adopted a policy on the 
engagement of external auditors for the provision 
of non-audit services, which the Audit Committee 
must pre-approve. The policy is available on the 
website.
Any work by BDO must be pre-approved by the 
Committee before the work commences. There has 
been no engagement of BDO for provision of non-
audit services during the reporting period. Details 
of fees paid to BDO during the year are disclosed 
in note 6 of the financial statements.
The Committee has confirmed it is satisfied with 
the independence, objectivity and effectiveness 
of BDO.
Juliette Stacey
Chair of the Audit Committee
23 April 2024

Governance
61
Sanderson Design Group  Annual Report & Accounts 2024
The Directors submit their Annual Report 
together with the audited financial statements 
of the Company and its subsidiary undertakings 
(‘the Group’) for the year ended 31 January 
2024. The Strategic Report on pages 2 to 47 is 
incorporated by reference and deemed to form 
part of this report. 
Group result
Reported profit before taxation amounted to 
£10.4m (2023: £10.9m), and profit after tax £8.2m 
(2022: £8.8m).
Dividend
The Directors recommend payment of a final 
ordinary dividend of 2.75p per share (excluding 
dividends on shares held by the employee benefit 
trust) which will be recognised in the financial 
statements for the following year (2023: 2.75p per 
share). Subject to shareholders’ approval at the 
Annual General Meeting (‘AGM’) the final dividend 
is expected to be paid on 11 August 2024 to 
shareholders on the register at 12 July 2024 , with 
an ex-dividend date of 11 July 2024.
An interim dividend of 0.75p per share was paid 
during the year.
Going concern
The Directors reviewed a Management Base Case 
model and considered the uncertainties regarding 
the impact of economic difficulties (including 
inflationary pressures and interest rate rises) and 
the war in Ukraine (including impact of sanctions, 
duration of war and inflationary pressures) for 
the assessment of going concern. The Directors 
consider that, having reviewed forecasts prepared 
by the management team which have been stress 
tested, the Group has adequate resources to 
continue trading for the foreseeable future. For this 
reason, they continue to adopt the going concern 
basis in preparing the financial statements. Further 
details of the review are disclosed in note 1 to the 
financial statements.
Post balance sheet events
The Board considers that no material post balance 
sheet events occurred between the end of the 
period and the date of publication of this report.
Business review and future developments
A review of the principal activities during the 
year and likely developments of the business is 
contained in the Strategic Report, together with 
key performance indicators. A description of the 
Group’s exposure and management of risks is 
provided in the Strategic Report.
Section 172(1) statement
A Section 172(1) statement which sets out how the 
Directors have had regard to the matters under 
s172 of the Companies Act 2006 is also included in 
the Strategic Report on page 27.
Financial risk management
Details of the Group’s financial risk management 
objectives and policies are contained in the 
Strategic Report on page 44 and in note 2 to the 
financial statements.
Research and development
The Group continues to invest in its products to 
retain and enhance its market position. Details 
of the Group’s expenditure on collection design 
development costs are set out in note 13 of the 
financial statements.
Employees
The Group is a responsible employer, compliant 
with all relevant human resources and health and 
safety regulations. Further information regarding 
employment policies, engagement and reward 
are contained within the Directors’ Remuneration 
Report and the Live Beautiful section and s172 
Statement within the Strategic Report.
Report of the Directors

Governance
62
Sanderson Design Group  Annual Report & Accounts 2024
Political donations
The Group has not made any political donations 
(2023: £nil). 
Emissions and energy consumption
Details of the Group’s energy usage and 
disclosures under the SECR framework are 
contained in the Strategic Report on page 34.
Annual General Meeting
The AGM will be held on 28 June 2024. The notice 
convening the meeting will be sent to shareholders 
by way of a separate circular. Explanatory notes on 
each resolution to be proposed at the meeting will 
accompany the circular.
Share capital
The Company’s issued capital consists of 
71,706,225 ordinary shares with a nominal value 
of 1p each, with each share carrying the right 
to one vote and the right to distributions from 
dividends or on winding up of the Company. There 
are no restrictions on the transfer of securities. 
No person has any special rights of control over 
the Company’s share capital and all issued shares 
are fully paid.
Directors’ authority to issue and 
purchase shares
At the AGM in 2023, the Directors were authorised 
to allot ordinary shares up to a nominal value 
of £235,845 and were further authorised to 
make market purchases of up to 7,146,821 of 
the Company’s ordinary shares. No purchases 
of Company shares were made during the 
year. Details of shares allotted during the 
year are shown in note 22 to the consolidated 
financial statements.
Substantial shareholdings
As at 6 March 2024, being the last practicable date 
before publication of this report, the Company was 
aware of the following substantial shareholdings 
in its ordinary share capital. The percentages are 
calculated from the 71,706,225 ordinary 1p shares 
allotted, called and fully paid up. 
6 March 2024
Octopus Investments
11.36%
Close Asset 
Management
9.97%
Ennismore Fund 
Management
7.08%
FIL Investment 
International
6.98%
BGF Investments
5.93%
Interactive Investor
5.08%
Hargreaves Lansdown 
5.03%
Schroder Investment 
Management
4.38%
Charles Stanley
4.08%
Killik Asset 
Management
3.01%
Independent auditors
BDO LLP has expressed its willingness to continue 
in office as auditors, and a resolution to reappoint 
them will be proposed at the AGM.
Report of the Directors continued
Directors
The Board of Directors who served during the year ended 31 January 2024 and up to the date of reporting 
was as follows:
Name 
Position
Date
Committees*
Dianne Thompson
Non-executive Director and Chairman
From 01.02.2023
N, A, R
Christopher Rogers
Non-executive Director 
From 01.02.2023
R, A, N
Juliette Stacey
Non-executive Director
From 01.02.2023
A, R, N
Patrick Lewis
Non-executive Director
From 01.02.2023
A, R, N
Lisa Montague 
Executive Director, CEO
From 01.02.2023
Mike Woodcock
Executive Director, CFO
From 01.02.2023
*	 Bold type denotes Committee Chair. 
Details of the Directors’ service contracts are set 
out in the Directors’ Remuneration Report on pages 
56 and 57. No Director has any beneficial interest 
in the share capital of any subsidiary or associate 
undertaking. Biographical details of the Directors 
are set out on page 49.
Appointment and retirement of Directors
Subject to applicable law, from time to time the 
Board may appoint any person to be a Director. 
Under the Articles, any such Director shall hold 
office until the next AGM and shall then be eligible 
for election. The Articles require that at each AGM 
one-third of the Board should retire as Directors by 
rotation and that each Director stand for 
re-election at least every third year.
In our commitment to good corporate governance 
practice that is relevant to our business, the 
Board has voluntarily adopted the policy that all 
continuing Directors stand for re-election on an 
annual basis, in line with the recommendations of 
the UK Corporate Governance Code 2018. At the 
2024 AGM, all of the Directors will retire and offer 
themselves for re-election.
Directors’ interests in material contracts
None of the Directors had any material interest in 
any contract during the year which was significant 
to the business of the Group.
Directors’ share interests
The interests of the Directors and their families in 
the shares of the Company at the beginning and 
end of the financial year were as follows:
1p ordinary  
shares  
31 January 2024
Number
1p ordinary  
shares  
31 January 2023
Number
D Thompson
15,000
15,000
C Rogers
110,000
110,000
L Montague
417,363
371,376
There have been no changes in the interests set 
out above between 31 January 2024 and 23 April 
2024. 
Directors’ and officers’ liability insurance
The Group maintains liability insurance for its 
Directors and officers, including a qualifying 
third-party indemnity provision, that has been in 
place during the financial year and to the date of 
approval of this report.
Pensions
The Group operates defined benefit and defined 
contribution schemes in the UK and overseas for all 
qualifying employees. Further information on the 
schemes and details of the valuations are given in 
note 20 to the consolidated financial statements.

Governance
63
Sanderson Design Group  Annual Report & Accounts 2024
Statement of Directors’ Responsibilities
The Directors are 
responsible for 
preparing the 
Annual Report 
and the financial 
statements in 
accordance with 
applicable law 
and regulations.
Company law requires the Directors to prepare 
financial statements for each financial year. 
Under that law the Directors have prepared the 
Group financial statements in accordance with UK 
adopted International Accounting Standards and 
the Company financial statements in accordance 
with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 ‘Reduced 
Disclosure Framework’, and applicable law). 
Under Company law the Directors must not 
approve the financial statements unless they are 
satisfied that they give a true and fair view of the 
state of affairs of the Group and Company and of 
the profit or loss of the Group and Company for 
that period. 
In preparing the financial statements, the 
Directors are required to:
•	 select suitable accounting policies and then 
apply them consistently;
•	 state whether applicable UK adopted 
international accounting standards have been 
followed for the Group financial statements 
and United Kingdom Accounting Standards, 
comprising FRS 101, have been followed for the 
Company financial statements, subject to any 
material departures disclosed and explained in 
the financial statements;
•	 make judgements and accounting estimates 
that are reasonable and prudent; and
•	 prepare the financial statements on the going 
concern basis unless it is inappropriate to 
presume that the Group and Company will 
continue in business.
The Directors are responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the Group and Company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position of the 
Group and Company and enable them to ensure 
that the financial statements and the Directors’ 
Remuneration Report comply with the Companies 
Act 2006.
The Directors are also responsible for 
safeguarding the assets of the Group and 
Company and hence for taking reasonable steps 
for the prevention and detection of fraud and 
other irregularities.
The Directors are responsible for ensuring the 
Annual Report and financial statements are made 
available on a website. Financial statements 
are published on the Company’s website in 
accordance with legislation in the United Kingdom 
governing the preparation and dissemination 
of financial statements, which may vary from 
legislation in other jurisdictions.
The maintenance and integrity of the Company’s 
website is the responsibility of the Directors. 
The Directors’ responsibility also extends to the 
ongoing integrity of the financial statements 
contained therein.
Directors’ confirmations
In the case of each Director in office at the date 
the Report of the Directors’ is approved:
•	 so far as the Director is aware, there is no 
relevant audit information of which the Group 
and Company’s auditors are unaware; and
•	 they have taken all the steps that they ought 
to have taken as a Director in order to make 
themselves aware of any relevant audit 
information and to establish that the Group 
and Company’s auditors are aware of that 
information.
By order of the Board
David Gracie
on behalf of Indigo Corporate Secretary
Company Secretary
23 April 2024
Registered Office
Chalfont House
Oxford Road
Registered number 00061880

Financial Statements
64
Sanderson Design Group  Annual Report & Accounts 2024
Financial 
Statements
65	 Independent Auditors’ Report to the 
Members of Sanderson Design Group PLC
70	 Consolidated Income Statement
70	 Consolidated Statement of Comprehensive Income
71	 Consolidated Balance Sheet
72	 Consolidated Cash Flow Statement
73	 Consolidated Statement of Changes in Equity
74	 Notes to the Consolidated Financial Statements
98	 Company Balance Sheet
99	 Company Statement of Changes in Equity
99	 Notes to the Company Financial Statements
106	 Glossary
107	 Five-Year Record
107	 Shareholder Information

Financial Statements
65
Sanderson Design Group  Annual Report & Accounts 2024
Independent auditors’ report to the members 
of Sanderson Design Group Plc
Opinion on the financial statements
In our opinion:
•	 the financial statements give a true and fair view of the state of the Group’s and of the Parent 
Company’s affairs as at 31 January 2024 and of the Group’s profit for the year then ended;
•	 the Group financial statements have been properly prepared in accordance with UK adopted 
international accounting standards;
•	 the Parent Company financial statements have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice; and
•	 the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Sanderson Design Group Plc (the ‘Parent Company’) and its 
subsidiaries (the ‘Group’) for the year ended 31 January 2024 which comprise the Consolidated Income 
Statement, the Consolidated Statement of Comprehensive Income, the Consolidated Balance Sheet, the 
Consolidated Cash Flow Statement, the Consolidated Statement of Changes in Equity, the Company 
Balance Sheet and the Company Statement of Changes in Equity and notes to the financial statements, 
including a summary of significant accounting policies. 
The financial reporting framework that has been applied in the preparation of the Group financial 
statements is applicable law and UK adopted international accounting standards. The financial reporting 
framework that has been applied in the preparation of the Parent Company financial statements is 
applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 101 
Reduced Disclosure Framework (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs
(UK)) and applicable law. Our responsibilities under those standards are further described in the
Auditor’s responsibilities for the audit of the financial statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 
Independence
We remain independent of the Group and the Parent Company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance 
with these requirements. 
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis 
of accounting in the preparation of the financial statements is appropriate. Our evaluation of the Directors’ 
assessment of the Group and the Parent Company’s ability to continue to adopt the going concern basis 
of accounting included:
•	 Obtaining an understanding of how the Directors undertook the going concern assessment process to 
determine if we considered it to be appropriate for the circumstances by way of enquiry with the Directors 
in regards to who prepared the assessment and the information and individuals consulted in the process;
•	 Obtaining the Directors’ trading forecasts underlying the going concern assessment and challenging 
the Directors on the key estimates and assumptions within the forecasts being the forecast levels of 
revenue, gross profit and working capital cycles, through analysis and comparison of forecasts with prior 
year actuals. This assessment included a consideration of the impact of current macroeconomic factors 
and impacts in respect of cost inflation and market demand;
•	 Performing data verification and logic checks to confirm the mathematical accuracy of the forecast model;
•	 Reviewing the Directors’ ‘stress tested’ sensitivity analysis to assess the quantum of adverse variance 
against forecast that could be sustained without breaching its bank covenants or indicating other 
material uncertainties over the going concern assumption;
•	 Analysing post year end trading results compared to forecast and current year to evaluate the accuracy 
and achievability of forecasts; and
•	 Evaluating the adequacy of disclosures in relation to going concern and whether they accurately capture 
the basis on which the Directors have reached their conclusions and key judgements taken.
Based on the work we have performed, we have not identified any material uncertainties relating to 
events or conditions that, individually or collectively, may cast significant doubt on the Group and the 
Parent Company’s ability to continue as a going concern for a period of at least twelve months from when 
the financial statements are authorised for issue. 
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in 
the relevant sections of this report.
Overview
Coverage
98% (2023: 94%) of Group profit before tax
100% (2023: 99%) of Group revenue
100% (2023: 99%) of Group total assets
Key audit matters
Inventory valuation and adequacy of inventory provision
Accounting for retirement benefit obligations
Accounting for retirement benefit obligations is no longer 
considered to be a key audit matter because principal 
accounting judgements in respect of defined benefit 
pension accounting were subject to detailed testing in 
prior periods and have been applied consistently in the 
current year and we did not experience any enhanced 
difficulty in completing our audit procedures and 
obtaining sufficient appropriate audit evidence.
2024 
2023 


Materiality
Group financial statements as a whole
£517,000 (2023: £542,000) based on 5% (2023: 5%) of Profit before tax.
An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including 
the Group’s system of internal control, and assessing the risks of material misstatement in the financial 
statements. We also addressed the risk of management override of internal controls, including assessing 
whether there was evidence of bias by the Directors that may have represented a risk of material 
misstatement.
We determined that the Group had 4 significant components, being the UK Brands, US Brands, Anstey 
manufacturing and Standfast manufacturing trading divisions. A full scope audit was performed by the 
Group engagement team in respect of each of the significant components and the Sanderson Design 
Group Plc parent company.

Financial Statements
66
Sanderson Design Group  Annual Report & Accounts 2024
Independent auditors’ report to the members 
of Sanderson Design Group Plc continued
We determined that the remaining components of the group were not individually financially significant enough to require a full scope audit for Group purposes, however we performed specific risk-focused audit 
procedures in respect of cash verification, along with analytical procedures in order to obtain sufficient appropriate audit evidence to support our opinion on the Group financial statements as a whole. 
 
All audit work was performed by the Group engagement team and we did not utilise component auditors. 
Climate change
Our work on the assessment of potential impacts of climate-related risks on the Group’s operations and financial statements included:
•	 Enquiries and challenge of management to understand the actions they have taken to identify climate-related risks and their potential impacts on the financial statements and adequately disclose climate-related 
risks within the annual report;
•	 Our own qualitative risk assessment taking into consideration the sector in which the Group operates and how climate change affects this particular sector; and
•	 Review of the minutes of Board meetings and other papers related to climate change and performed a risk assessment as to how the impact of the Group’s commitment may affect the financial statements and our audit.
We challenged the extent to which climate-related considerations, including the expected cash flows from the initiatives and commitments have been reflected, where appropriate, in the Directors’ going concern 
assessment and in management’s judgements and estimates in relation to the carrying values of non-current assets.
We also assessed the consistency of managements disclosures included as ‘Other Information’ on pages 35 to 42 with the financial statements and with our knowledge obtained from the audit.
Based on our risk assessment procedures, we did not identify there to be any Key Audit Matters materially impacted by climate-related risks. 
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) that we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
Key audit matter
How the scope of our audit addressed the key audit matter
Inventory valuation and 
adequacy of inventory 
provision
(see accounting policies, 
critical accounting estimates 
and judgements in Note 3 
(b) and Note 16 Inventories) 
The Group has inventory balances of £26.7m 
which is stated net of material inventory 
provisions. The provision is calculated based 
on a formula driven factor table including 
inputs relating to whether the inventory 
lines are classed as discontinued, the age 
of the inventory and sales history. There is 
management judgement in relation to the 
inventory provisioning methodology. 
There is a significant amount of judgement 
involved in determining an appropriate basis 
of inventory value and provision. There is 
also a risk of fraud through manipulation 
of the inventory provision. We therefore 
determined the valuation of inventory as a 
key audit matter.
We challenged management on their inventory costing methodology by testing overheads absorbed into the cost of inventory and 
assessing whether they were directly attributable product costs. On a sample basis, we substantiated the costs absorbed into inventory 
and considered the eligibility of costs included as production overheads. Our assessment was based on both the nature of the costs, 
corroborated by supporting evidence, and also a physical inspection of the manufacturing sites. We also benchmarked profit margins 
used to eliminate unrealised profit arising from intergroup sales from inventory against historic levels.
We reviewed the provisioning model and tested the mathematical accuracy of the calculations and verified that the provision was 
being appropriately calculated in line with the factor tables. We performed data integrity tests on the model to verify that the key 
inputs to the calculation were appropriately derived from underlying system data. 
We considered the appropriateness of the provisioning methodology applied in the factor tables by quantifying exposures to inventory 
lines without sales in the last 12 months and inventory lines designated by management as ‘obsolete’. We specifically tested that the 
provisioning methodology had been applied on a consistent basis year on year to mitigate the risk of manipulation of earnings.
We assessed the reasonableness of the provisions by performing a ‘look-back’ assessment, which involved comparing inventory written 
off in the year against the prior year provision as well as inventory provisions that were written back in the current year.
We considered the results of the procedures above and concluded whether the accounting treatment was consistent with the 
requirements of IAS 2 Inventories.
Key observations:
We consider the assumptions and methodology underpinning the inventory valuation and provision to be reasonable, and in line with 
the requirements of the accounting standards.

Financial Statements
67
Sanderson Design Group  Annual Report & Accounts 2024
Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider materiality to be the magnitude by which misstatements, including omissions, 
could influence the economic decisions of reasonable users that are taken on the basis of the financial statements. 
In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, performance materiality, to determine the extent of testing needed. 
Importantly, misstatements below these levels will not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their occurrence, 
when evaluating their effect on the financial statements as a whole. 
Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality as follows:
Group financial statements
Parent Company financial statements
 
2024
£000
2023
£000
2024
£000
2023
£000
Materiality
517
542
258
270
Basis for determining 
materiality
5% profit before tax
5% profit before tax
50% of group materiality
50% of group materiality
Rationale for the 
benchmark applied
Profit before tax is considered to be the key driver of the Group’s value and is considered to 
be the measure of most importance to the shareholders. 
The materiality of the Parent company was capped at a percentage of Group materiality to 
respond to aggregation risk.
Performance materiality
387
406
193
202
Basis for determining 
performance materiality
Set at 75% of materiality.
Set at 75% of materiality.
Set at 75% of materiality.
Set at 75% of materiality.
Rationale for the 
percentage applied for 
performance materiality
The threshold was maintained at the 
same level as prior year to address 
the aggregation risk of unadjusted 
misstatements.
A higher threshold was applied than prior 
year. Our rationale for this increase is that 
it is the second year of our appointment as 
auditor and the experience gained in the 
previous year on the level and nature of 
unadjusted differences.
The threshold was maintained at the 
same level as prior year to address 
the aggregation risk of unadjusted 
misstatements.
A higher threshold was applied than prior 
year. Our rationale for this increase is that 
it is the second year of our appointment as 
auditor and the experience gained in the 
previous year on the level and nature of 
unadjusted differences.
Component materiality
For the purposes of our Group audit opinion, we set materiality for each significant component of the Group, apart from the Parent Company whose materiality is set out above, based on a percentage of between 34% 
and 87% (2023: 37% and 88%) of Group materiality dependent on the size and our assessment of the risk of material misstatement of that component. Component materiality ranged from £175,000 to £450,000 (2023: 
£200,000 to £475,000). In the audit of each component, we further applied performance materiality levels of 75% (2023: 75%) of the component materiality to our testing to ensure that the risk of errors exceeding 
component materiality was appropriately mitigated.
Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £10,000 (2023: £10,000). We also agreed to report differences below this threshold that, in our view, 
warranted reporting on qualitative grounds.
Other information
The directors are responsible for the other information. The other information comprises the information included in the Annual report other than the financial statements and our auditor’s report thereon. Our opinion 
on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to 
read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears 
to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Independent auditors’ report to the members 
of Sanderson Design Group Plc continued

Financial Statements
68
Sanderson Design Group  Annual Report & Accounts 2024
Independent auditors’ report to the members 
of Sanderson Design Group Plc continued
Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, 
we are required by the Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as 
described below. 
Strategic report and 
Directors’ report 
In our opinion, based on the work undertaken in the course of the audit:
•	 the information given in the Strategic report and the Directors’ report 
for the financial year for which the financial statements are prepared is 
consistent with the financial statements; and
•	 the Strategic report and the Directors’ report have been prepared in 
accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and Parent 
Company and its environment obtained in the course of the audit, we have 
not identified material misstatements in the strategic report or the Directors’ 
report.
Matters on which we 
are required to report 
by exception
We have nothing to report in respect of the following matters in relation to 
which the Companies Act 2006 requires us to report to you if, in our opinion:
•	 adequate accounting records have not been kept by the Parent Company, 
or returns adequate for our audit have not been received from branches 
not visited by us; or
•	 the Parent Company financial statements are not in agreement with the 
accounting records and returns; or
•	 certain disclosures of Directors’ remuneration specified by law are not 
made; or
•	 we have not received all the information and explanations we require for 
our audit.
Responsibilities of Directors
As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and 
for such internal control as the Directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern 
and using the going concern basis of accounting unless the Directors either intend to liquidate the Group or 
the Parent Company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the 
basis of these financial statements.
Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below:
Non-compliance with laws and regulations
Based on:
•	 Our understanding of the Group and the industry in which it operates;
•	 Discussion with management and those charged with governance, including the Audit Committee; and
•	 Obtaining and understanding of the Group’s policies and procedures regarding compliance with laws 
and regulations;
we considered the significant laws and regulations to be the applicable accounting framework, UK tax 
legislation, the Companies Act 2006, the AIM listing rules and the principles of the Quoted Companies 
Alliance Corporate Governance Code.
The Group is also subject to laws and regulations where the consequence of non-compliance could 
have a material effect on the amount or disclosures in the financial statements, for example through the 
imposition of fines or litigations. We identified such laws and regulations to be UK employment and health 
and safety legislation.
Our procedures in respect of the above included:
•	 Review of minutes of meeting of those charged with governance for any instances of non-compliance 
with laws and regulations;
•	 Review of correspondence with regulatory and tax authorities for any instances of non-compliance with 
laws and regulations;
•	 Review of financial statement disclosures and agreeing to supporting documentation;
•	 Involvement of tax specialists in the audit;
•	 Review of legal expenditure accounts to understand the nature of expenditure incurred;
•	 Enquiries of management and those charged with governance of known or suspected non-compliance 
with laws and regulations or fraud in the period and other unusual transactions. We corroborated our 
enquires through a review of minutes of Board meetings throughout the year; and
•	 Obtaining an understanding of the control environment in monitoring compliance with laws and 
regulations.

Financial Statements
69
Sanderson Design Group  Annual Report & Accounts 2024
Fraud
We assessed the susceptibility of the financial statements to material misstatement, including fraud.  
Our risk assessment procedures included:
•	 Enquiry with management and those charged with governance regarding any known or suspected 
instances of fraud;
•	 Obtaining an understanding of the Group’s policies and procedures relating to:
	– 	Detecting and responding to the risks of fraud; and 
	– 	Internal controls established to mitigate risks related to fraud. 
•	 Review of minutes of meeting of those charged with governance for any known or suspected instances 
of fraud;
•	 Discussion amongst the engagement team as to how and where fraud might occur in the financial 
statements;
•	 Performing analytical procedures to identify any unusual or unexpected relationships that may indicate 
risks of material misstatement due to fraud; 
•	 Considering remuneration incentive schemes and performance targets and the related financial 
statement areas impacted by these.
Based on our risk assessment, we considered the areas most susceptible to fraud to be the key audit 
matter relating to inventory valuation, a fraud risk in relation to revenue recognition particularly in 
the period just before year and the accelerated revenue recognised on licence income, and the risk of 
management override of controls.
Our procedures in respect of the above included:
•	 challenge of key estimates and judgements, including those applied to key audit matters by 
management in the financial statements to test that they are free from management bias;
•	 identifying and testing to supporting documentation, a sample of journal entries for the following 
journal types:
	– 	any journals outside of the normal course of business or indicative of manipulation of the financial 
statements;
	– 	all journals posted to revenue to ascertain if any unusual transactions exist which are outside the 
normal course of business; and 
	– 	any journals posted at a consolidated level
•	 performing, amongst others, the following revenue tests:
	– 	review of the revenue nominal accounts for any unusual transactions;
	– 	testing a sample of transactions posted to the nominal ledger in January 2024 to check that revenue 
had been recorded in the correct period;
	– 	review of the elimination of intra-group revenue and associated unrealised profit within inventories at 
consolidation level; 
	– 	reperforming the calculation of accelerated income on all contracts such that an immaterial amount 
remained untested; and 
	– 	verifying rebate arrangements and substantiating calculations of accrued rebates at the year end and 
reviewing historic rebate / credit notes to check for completeness of rebate accruals;
•	 verification, on a sample basis, of costs capitalised as collection design costs to check that the relevant 
recognition criteria had been met and costs were not being capitalised to manipulate reported earnings;
•	 consideration of management’s assessment of related parties and any unusual transactions and 
evaluating the process for identifying and monitoring any such transactions, and 
•	 consideration of the total unadjusted audit differences for indications of bias or deliberate 
misstatement.
We also communicated relevant identified laws and regulations and potential fraud risks to all engagement 
team members who were all deemed to have appropriate competence and capabilities and remained alert 
to any indications of fraud or non-compliance with laws and regulations throughout the audit. 
Our audit procedures were designed to respond to risks of material misstatement in the financial 
statements, recognising that the risk of not detecting a material misstatement due to fraud is higher 
than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, 
for example, forgery, misrepresentations or through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we are to become aware of it.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the 
Parent Company’s members those matters we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to 
anyone other than the Parent Company and the Parent Company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.
Gareth Singleton 
Senior Statutory Auditor
For and on behalf of BDO LLP, Statutory Auditor
Birmingham, UK
Date: 23 April 2024
BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).
Independent auditors’ report to the members 
of Sanderson Design Group Plc continued

Financial Statements
70
Sanderson Design Group  Annual Report & Accounts 2024
Consolidated Income Statement
Year ended 31 January 2024
Consolidated Statement 
of Comprehensive Income
Year ended 31 January 2024
Note
2024
£000
2023
£000
Revenue
4
108,636
111,978
Cost of sales
(34,954)
(37,761)
Gross profit
73,682
74,217
Net operating (expenses)/income:
Distribution and selling expenses
(25,320)
(25,043)
Administration expenses
(43,559)
(42,997)
Other operating income
5
4,932
4,470
Profit from operations
4–6
9,735
10,647
Finance income
847
445
Finance costs
(228)
(152)
Net finance income
7
619
293
Profit before tax
10,354
10,940
Tax expense
10
(2,157)
(2,115)
Profit for the year attributable to owners of the parent
8,197
8,825
Earnings per share – Basic
12
11.46p
12.42p
Earnings per share – Diluted
12
11.34p
12.31p
Adjusted earnings per share – Basic*
12
13.74p
14.18p
Adjusted earnings per share – Diluted*
12
13.59p
14.08p
*	 These are alternative performance measures as defined in the Glossary on page 106.
All of the activities of the Group are continuing operations.
The notes on pages 74 to 97 form an integral part of the consolidated financial statements. 
Note
2024
£000
2023
£000
Profit for the year
8,197
8,825
Other comprehensive (expense)/income:
Items that will not be reclassified to profit or loss
Remeasurements of defined benefit pension schemes
20
(116)
(6,981)
Deferred tax (charge)/credit relating to pension scheme 
liabilities
11
(404)
1,745
Corporation tax credit relating to pension scheme contributions
399
–
Investment-related defined benefit pension costs
20
(218)
–
Cash flow hedge
21
(86)
112
Total items that will not be reclassified to profit or loss
(425)
(5,124)
Items that may be reclassified subsequently to profit or loss
Currency translation differences
(402)
429
Other comprehensive expense for the year, net of tax
(827)
(4,695)
Total comprehensive income for the year attributable to the 
owners of the parent
7,370
4,130
The notes on pages 74 to 97 form an integral part of the consolidated financial statements.
 

Financial Statements
71
Sanderson Design Group  Annual Report & Accounts 2024
Consolidated Balance Sheet
As at 31 January 2024 
Note
31 January
2024
£000
31 January
2023
£000
Non-current assets
Intangible assets
13
26,695
26,448
Property, plant and equipment
14
12,444
12,619
Right-of-use assets
15
4,986
4,577
Minimum guaranteed licensing receivables
7,304
2,637
51,429
46,281
Current assets
Inventories
16
26,706
27,774
Trade and other receivables
17
13,996
16,327
Minimum guaranteed licensing receivables
2,144
1,433
Financial derivative instruments
21
26
112
Cash and cash equivalents
16,342
15,401
59,214
61,047
Total assets
110,643
107,328
Current liabilities
Trade and other payables
18
(14,077)
(16,280)
Corporation tax payable
(806)
(6)
Lease liabilities
15
(1,450)
(1,701)
Provision for liabilities and charges
19
(1,437)
–
(17,770)
(17,987)
Net current assets
41,444
43,060
Non-current liabilities
Lease liabilities
15
(3,696)
(3,421)
Deferred income tax liabilities
11
(1,747)
(1,121)
Retirement benefit obligations
20
(897)
(2,446)
Provision for liabilities and charges
19
–
(1,037)
(6,340)
(8,025)
Total liabilities
(24,110)
(26,012)
Net assets
86,533
81,316
Note
31 January
2024
£000
31 January
2023
£000
Equity
Share capital
22
717
715
Share premium account
18,682
18,682
Retained earnings
27,396
21,779
Other reserves
23
39,738
40,140
Total equity
86,533
81,316
The financial statements on pages 70 to 97 were approved by the Board of Directors on 23 April 2024 and 
signed on its behalf by
	
	
Lisa Montague	
	
	
	
Mike Woodcock
Director	 	
	
	
	
Director
Registered number: 61880 

Financial Statements
72
Sanderson Design Group  Annual Report & Accounts 2024
Consolidated Cash Flow Statement
Year ended 31 January 2024
Note
2024
£000
2023
£000
Cash flows from operating activities
Profit from operations
9,735
10,647 
Intangible asset amortisation
13
817
1,493 
Property, plant and equipment depreciation and impairment
14
2,333
2,429 
Right-of-use asset depreciation
15
2,381
2,407 
Loss on disposal of fixed assets
–
86 
Share-based payment charge
22
480
493 
Defined benefit pension charge
20
360
500 
Employer contributions to pension schemes
20
(2,314)
(2,382)
Decrease/(increase) in inventories
1,068
(4,911)
Decrease in trade and other receivables
2,000
28 
Increase in minimum guaranteed licensing receivables
(4,747)
(1,231)
Decrease in trade and other payables
(2,611)
(2,111)
Increase/(decrease) in provision for liabilities and charges
19
400
(822)
Tax paid
(810)
(1,009)
Net cash from operating activities
9,092
5,617
Cash flows from investing activities
Finance income received
7
216
28
Purchase of intangible assets
13
(1,064)
(686)
Purchase of property, plant and equipment
14
(2,195)
(4,103)
Net cash used in investing activities
(3,043)
(4,761)
Cash flows from financing activities
Repayment of lease liabilities
15
(2,434)
(1,984)
Interest paid
7
(17)
–
Repurchase of shares vesting from share-based payment
–
(430)
Dividends paid
24
(2,501)
(2,484)
Net cash used in financing activities
(4,952)
(4,898)
Net increase/(decrease) in cash and cash equivalents
1,097
(4,042)
Net foreign exchange movement
(156)
393
Cash and cash equivalents at beginning of year
15,401
19,050 
Cash and cash equivalents at end of year
16,342
15,401 
The notes on pages 74 to 97 form an integral part of the consolidated financial statements. 

Financial Statements
73
Sanderson Design Group  Annual Report & Accounts 2024
Consolidated Statement Of Changes in Equity
Year ended 31 January 2024
Note
Attributable to owners of the parent
Share capital 
(note 22)
£000
Share 
premium 
account
£000
Retained 
earnings
£000
Other  
reserves  
(note 23)
£000
Total equity
£000
Balance at 1 February 2022
710
18,682
20,610
39,711
79,713
Profit for the year
–
–
8,825
–
8,825
Other comprehensive  
income/(expense):
Remeasurements of defined 
benefit pension schemes
20
–
–
(6,981)
–
(6,981)
Deferred tax credit relating to 
pension scheme assets
11
–
–
1,745
–
1,745
Cash flow hedge
21
–
–
112
–
112
Currency translation differences
–
–
–
429
429
Total comprehensive  
income
–
–
3,701
429
4,130
Transactions with owners, 
recognised directly in equity:
Dividends
24
–
–
(2,484)
–
(2,484)
Issuance of share capital for 
share-based payment vesting
22
5
–
(5)
–
–
Share-based payment equity 
charge
22
–
–
493
–
493
Related tax movements on 
share-based payment
11
–
–
(106)
–
(106)
Share-based payment vesting
22
–
–
(430)
–
(430)
Balance at 31 January 2023
715
18,682
21,779
40,140
81,316
The notes on pages 74 to 97 form an integral part of the consolidated financial statements. 
Note
Attributable to owners of the parent
Share capital 
(note 22) 
£000
Share 
premium 
account 
£000
Retained 
earnings 
£000
Other 
reserves 
(note 23) 
£000
Total equity 
£000
Balance at 1 February 2023
715
18,682
21,779
40,140
81,316
Profit for the year
–
–
8,197
–
8,197
Other comprehensive  
income/(expense):
Remeasurements of defined 
benefit pension schemes
20
–
–
(116)
–
(116)
Deferred tax charge relating to 
pension scheme liabilities
11
–
–
(404)
–
(404)
Corporation tax credit relating 
to pension scheme contributions
–
–
399
–
399
Investment-related defined 
benefit pension costs
20
–
–
(218)
–
(218)
Cash flow hedge
21
–
–
(86)
–
(86)
Currency translation  
differences
–
–
–
(402)
(402)
Total comprehensive  
income/(expense)
–
–
7,772
(402)
7,370
Transactions with owners, 
recognised directly in equity:
Dividends
24
–
–
(2,501)
–
(2,501)
Issuance of share capital for 
share-based payment vesting
22
2
–
(2)
–
–
Share-based payment equity 
charge
22
–
–
422
–
422
Related tax movements on 
share-based payment
11
–
–
(74)
–
(74)
Balance at 31 January 2024
717
18,682
27,396
39,738
86,533

Financial Statements
74
Sanderson Design Group  Annual Report & Accounts 2024
Notes to the Consolidated 
Financial Statements
1. Accounting policies and general information
General information
Sanderson Design Group PLC (‘the Company’) and its subsidiaries (together ‘the Group’) is a luxury interior 
furnishing group whose brands include Morris & Co., Sanderson, Zoffany, Clarke & Clarke, Harlequin and Scion. 
The brands are targeted at the mid to upper end of the premium market. They have worldwide distribution 
including prestigious showrooms at Chelsea Harbour, London and the D&D Building, Manhattan, New York. 
Part of the brands’ inventory is sourced in-house from the Group’s own specialist manufacturing facilities 
of Standfast & Barracks, the fabric printing business situated in Lancaster, and Anstey Wallpaper Company, 
situated in Loughborough. The manufacturing businesses produce for other interior furnishing businesses both 
in the UK and throughout the world. Licensing business has grown to become the third revenue pillar of the 
Group. The Company is a public limited company which is listed on the Alternative Investment Market of the 
London Stock Exchange and is registered, domiciled and incorporated in the UK. The Company registration 
number is 61880 and the address of its registered office is Chalfont House, Oxford Road, Denham, UB9 4DX.
Basis of preparation
The consolidated financial statements have been prepared in accordance with UK-adopted international 
accounting standards and with the requirements of the Companies Act 2006 as applicable to companies 
reporting under those standards. The consolidated financial statements have been prepared under the 
historical cost convention, except for those assets and liabilities measured at fair value, as described 
in the accounting policies. The accounting policies set out below have been consistently applied to all 
periods presented unless otherwise indicated. 
Going concern
In the context of the continuing economic and political uncertainties, the Board of Sanderson Design 
Group PLC has undertaken an assessment of the ability of the Group and Company to continue in 
operation and meet its liabilities as they fall due over the period of its assessment. In doing so, the 
Board considered events throughout the period of their assessment from the date of signing of the 
report to 31 January 2026, including the availability and maturity profile of the Group’s financing 
facilities and covenant compliance. These financial statements have been prepared on the going 
concern basis which the Directors consider appropriate for the reasons set out below.
The Group funds its operations through cash generated by the Group and has access to a £10.0m  
(2023: £12.5m) Revolving Credit Facility (‘RCF’) which is linked to two covenants and was renewed on  
1 February 2024. These covenants are tested quarterly at 30 April, 31 July, 31 October and 31 January 
each year until the facility matures on 31 January 2029. Throughout the financial year and up to the date 
of this report, the Company has met all required covenant tests and maintained headroom of over £5m. 
Assuming the new facility applied on 31 January 2024, the total headroom of the Group at 31 January 
2024 was £26.3m (2023: £27.9m), including cash and cash equivalents of £16.3m (2023: £15.4m) and the 
committed facility of £10.0m (2023: £12.5m). The Group has access to an uncommitted accordion facility  
of £7.5m (2023: £5.0m). 
A Management Base Case (‘MBC’) model has been prepared, together with alternative stress tested 
scenarios, given the uncertainties regarding the impact of economic difficulties (including continuing 
inflationary pressures and high interest rates) and a lack of consumer confidence (with pending general 
elections in several core markets especially the UK and the USA). These scenarios indicate that the Group 
retains adequate headroom against its borrowing facilities and bank covenants for the foreseeable future.
The actual results which will be reported will be undoubtedly different from the MBC and other scenarios 
modelled by the Group. If there are significant negative variations from the MBC, management would act 
decisively, as they have done in recent years, to protect the business, particularly its cash position. 
Having considered all the comments above, the Directors consider that the Group and the Company 
have adequate resources to continue trading for the foreseeable future and will be able to continue 
operating as a going concern for a period of at least 21 months from the date of approval of the financial 
statements. For this reason, they continue to adopt the going concern basis in preparing the financial 
statements.
New standards, interpretations and amendments effective from 1 January 2023 
During the year, the Group has adopted the following new and revised standards and interpretations. Their 
adoption has not had any significant impact on the accounts or disclosures in these financial statements: 
− Disclosure of Accounting Policies (Amendment to IAS 1 and IFRS Practice Statement 2); 
− Definition of Accounting Estimates (Amendment to IAS 8); 
− Deferred Tax related to Assets and Liabilities arising from a Single Transaction (Amendments to IAS 12); and 
− International Tax Reform – Pillar Two Model Rules (Amendment to IAS 12 Income Taxes). 
 
New standards, interpretations and amendments not yet effective 
The Group has not early adopted the following new standards, amendments or interpretations that have 
been issued but are not yet effective: 
− Liability in a Sale and Leaseback (Amendments to IFRS 16 Leases); 
− Classification of Liabilities as Current or Non-Current (Amendments to IAS 1 Presentation of Financial 
Statements); 
− Non-current Liabilities with Covenants (Amendments to IAS 1 Presentation of Financial Statements); 
− Supplier Finance Arrangements (Amendments to IAS 7 Statement of Cash Flows and IFRS 7 Financial 
Instruments: Disclosures); and 
− Lack of Exchangeability (Amendments to IAS 21 The Effects of Changes in Foreign Exchange Rates).
Basis of consolidation
The Group financial statements incorporate the financial statements of the Company and all its 
subsidiaries made up to the year-end date. Where necessary, adjustments are made to the financial 
statements of subsidiaries to bring the accounting policies used in line with those used by the Group.
Subsidiary undertakings are all entities over which the Company has control. Intercompany transactions, 
balances and unrealised gains on transactions between Group companies are eliminated on consolidation.
The Employee Benefit Trust (‘EBT’) controlled by the Group is also included by consolidation. Until shares 
held by the EBT vest unconditionally and are transferred to employees, the consideration paid for those 
shares is deducted from equity. No gain or loss is recognised in the statement of comprehensive income 
on the purchase, sale, issue or cancellation of shares, including transfers to and from treasury shares. 
Dividends receivable on shares held by the EBT are excluded from the Income Statement and are excluded 
from amounts recognised as dividends payable by the Group.
The preparation of financial statements in conformity with IFRS requires the use of certain critical 
accounting estimates. It also requires management to exercise its judgement in the process of applying 
the Group’s accounting policies. The areas involving a higher degree of judgement or complexity, or areas 
where assumptions and estimates are significant to the consolidated financial statements, are disclosed in 
the critical assumptions and estimates section.

Financial Statements
75
Sanderson Design Group  Annual Report & Accounts 2024
1. Accounting policies and general information continued
Basis of consolidation continued
The financial statements of the Company as an entity are prepared in accordance with Financial Reporting 
Standard 101, ‘Reduced Disclosure Framework’ (‘FRS 101’) and the Companies Act 2006 and are presented 
separately from the consolidated financial statements (pages 98 to 105). 
Revenue
The Group derives its revenue principally from the following:
•	
Brand sales. Sale of home furnishings e.g. wallpaper, fabrics and ancillary interior products. 
•	
Manufacturing sales. These comprise the sale of wallpaper and fabrics to third-party customers.
•	
Licensing arrangements. These comprise a combination of both minimum guaranteed incomes and time 
and sales-based royalties receivable from Licensing Partners under contracts for the licensing of our 
products and designs.
Revenue comprises sales of goods to customers outside the Group less an appropriate deduction for 
actual and expected returns, discounts and volume-related rebates, and is stated net of value added tax 
and other sales taxes. Revenue is recognised when performance obligations are satisfied and goods are 
delivered to our franchise partners or the customer and the control of goods is transferred to the buyer. 
Online sales are recognised when items are delivered, as this is when the performance obligation is 
deemed to have been satisfied.
Deposits received from customers in advance of the delivery of goods or services are recognised as 
deferred revenue. Revenue and cost of sales are adjusted for expected returns values, which are estimated 
on historical returns experience. A refund liability is recognised within ‘trade and other payables’. The 
validity of the historical data and assumptions and estimates are assessed at each reporting date.
Licensing contracts give rise to performance-based variable consideration. Income dependent on the 
performance of the third-party is recognised when it is highly probable that a significant reversal in the 
amount of income recognised will not occur. Fixed minimum guaranteed income receivable under single-
year or multi-year licensing agreements from licensing partners is recognised from the point the licence, 
and hence control, has transferred to the licensee, provided there are no further performance obligations 
to fulfil, and the recoverability of the income is deemed highly probable. The income is recognised as 
revenue and minimum guaranteed licensing receivables reduce as the balance is settled in accordance 
with the terms of the contractual agreement.
Carriage costs relating to the delivery of the supply of goods are classified within ‘revenue’ as these are 
contractual sales of distinct services with a separate performance obligation from which consideration is 
received.
Other operating income
Consideration received or expenses relating to marketing materials and additional services to support the 
sale of the Group’s core products are classified within ‘Other operating income’. 
Foreign currencies
For the purpose of the consolidated financial statements, the results and financial position are 
expressed in sterling, which is the functional currency of the Group, and the presentation currency for the 
consolidated financial statements.
Transactions in foreign currencies, which are those other than the functional currency of the Group, 
are recorded at the rate ruling at the date of the transaction. All unhedged exchange differences are 
recognised in the Income Statement for the period within administration expenses.
The assets and liabilities of the Group’s overseas subsidiaries on consolidation are translated at the rates 
of exchange ruling at the Balance Sheet date. The income and expenses are translated at the weighted 
average rate during the period. Differences on translation are recognised in a separate foreign currency 
translation reserve within equity.
Intangible assets – goodwill
Goodwill arising on acquisition of subsidiaries is initially measured at cost, being the excess of the fair 
value of the consideration for the acquisition, which includes the amount of any non-controlling interest 
recognised, over the Group’s interest in the net fair value of the acquired entity’s identifiable assets and 
liabilities and any non-controlling interest in the acquiree at the date of acquisition.
Goodwill is not amortised, but reviewed for impairment annually; any impairment is recognised 
immediately in the Income Statement and is not subsequently reversed. Goodwill is allocated to cash-
generating units for the purpose of impairment testing. The allocation is made to those cash-generating 
units that are expected to benefit from the business combination in which the goodwill arose.
Intangible assets – Arthur Sanderson and William Morris Archive
The Arthur Sanderson and William Morris Archive comprises an historical record of unique designs that 
can be used at any point going forward and is regularly used to generate a significant royalty income 
in the business. The Directors believe that the Archive has an indefinite useful life and is therefore not 
subject to amortisation. The carrying value of the Archive is reviewed annually and provision made for 
any impairment in the carrying value if required. If a significant event occurs that may affect the carrying 
value of the Archive, an additional impairment review will be carried out. No such events have occurred 
in the current or previous financial year. The measurement basis used for the Archive is historical cost less 
accumulated impairment.
Intangible assets – software 
Acquired computer software licences are capitalised at the cost incurred to bring the asset into use, 
including where relevant directly attributable internal costs incurred in preparing the software for 
operation. The costs are amortised to their estimated residual value, over their estimated useful life, 
which range from three to ten years on a straight-line basis. Software amortisation commences when the 
asset goes into operational use by the business. The measurement basis used for software is cost less 
accumulated amortisation and impairment.
Notes to the Consolidated 
Financial Statements continued

Financial Statements
76
Sanderson Design Group  Annual Report & Accounts 2024
1. Accounting policies and general information continued
Intangible assets – collection design
Research expenditure is recognised as an expense as incurred. Costs incurred on development projects 
relating to the design of new collections are recognised as intangible assets when the following criteria 
are fulfilled:
•	
It is technically feasible to complete the new collection so that it will be available for use or sale.
•	
Management intends to complete the new collection and use it or sell it.
•	 There is an ability to use or sell the new collection.
•	
It can be demonstrated how the new collection will generate probable future economic benefits.
•	 Adequate technical, financial and other resources to complete the development and to use or sell the 
new collection are available. 
•	 The expenditure attributable to the new collection during its development can be reliably measured.
Any costs relating to design of new collections that do not meet these criteria are recognised as an 
expense as incurred. Any such costs recognised as an expense in previous periods are not recognised as 
an asset in a subsequent period. Capitalised collection design costs are recognised as intangible assets 
and are amortised on a straight-line basis over the life of the asset, and are tested for impairment if any 
impairment trigger events are identified in accordance with IAS 36. The measurement basis used for 
collection design is cost less accumulated amortisation and impairment.
Intangible assets – Brands
Brands acquired, separately or as part of a business combination, are capitalised if they meet the 
definition of an intangible asset and the recognition criteria are satisfied. Strategic brands are well-known 
international and local brands with a strong market position and an established brand name. Strategic 
brands have a finite useful economic life and are carried at cost less accumulated amortisation. Brands 
are amortised on an individual straight-line basis over the estimated useful life of the brands, being 20 
years. The carrying value of Brands is reviewed annually and provision made for any impairment in the 
carrying value if required. If a significant event occurs that may affect the carrying value of the Brands, an 
additional impairment review will be carried out. No such events have occurred in the current or previous 
financial year. 
Intangible assets – customer-related intangibles
Customer-related intangibles are capitalised if they meet the definition of an intangible asset and the 
recognition criteria are satisfied. If the amounts are not material, these are included in the brand valuation. 
The relationship between brands and customer-related intangibles is carefully considered so that they are 
not both recognised based on the same cash flows.
Customer-related intangibles acquired as part of a business combination are valued at fair value. 
Customer-related intangibles acquired separately are measured at cost. Customer-related intangibles are 
amortised on a straight-line basis over the remaining useful life of the customer relationships, currently 
being six years.
Property, plant and equipment
Property, plant and equipment are stated at historical cost less accumulated depreciation and any 
recognised impairment loss. Historical cost comprises the purchase price and costs directly incurred in 
bringing the asset into use. The assets’ residual values and useful lives are reviewed annually and adjusted, 
if appropriate, at each Balance Sheet date.
Depreciation is charged on a straight-line basis on the original costs (excluding freehold land) after 
deduction of any estimated residual value. The principal annual rates are:
Freehold buildings	 	
	
2%
Leasehold improvements	
	
Over the length of the lease
Plant, equipment and vehicles	 	
Between 5% and 33%
Computer hardware		
	
33%
Land is not depreciated. Government grants received for property, plant and equipment are included 
within other payables and deferred revenue and released to the Income Statement over the life of the 
asset.
Impairment of non-financial assets
Intangible assets with finite useful lives and property, plant and equipment are tested for impairments if 
events or changes in circumstances (assessed at each reporting date) indicate that the carrying amount 
may not be recoverable. When an impairment test is conducted, the recoverable amount is assessed by 
reference to the higher of the value in use (net present value of expected future cash flows of the relevant 
cash-generating unit), or the fair value less cost to sell.
If a cash-generating unit is impaired, provision is made to reduce the carrying amount of the related  
assets to their estimated recoverable amount. Impairment losses are allocated firstly against goodwill,  
and secondly on a pro rata basis against intangible and other assets.
Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials, on a 
first-in, first-out basis, and direct labour, plus attributable production overheads based on a normal level 
of activity. Net realisable value is based on estimated selling prices less anticipated costs of disposal. 
Provision is made for any slow-moving and obsolete inventory. Inventories include marketing materials 
consisting of patterning books and other saleable marketing assets used to support the sale of the 
Group’s products.
Financial assets and liabilities – measurement basis
Financial assets and liabilities are recognised on the date on which the Group becomes a party to the 
contractual provisions of the instrument giving rise to the asset or liability. Financial assets and liabilities 
are initially recognised at fair value plus transaction costs and are continually reviewed for impairment 
going forward. Any impairment of a financial asset is charged to the Income Statement when incurred. 
Financial assets are derecognised when the Group’s rights to cash inflows from the asset expire; financial 
liabilities are derecognised when the contractual obligations are discharged, cancelled or expired.
Notes to the Consolidated 
Financial Statements continued

Financial Statements
77
Sanderson Design Group  Annual Report & Accounts 2024
1. Accounting policies and general information continued
Financial assets and liabilities – measurement basis continued
Non-derivative financial assets include:
•	 ‘Trade and other receivables’ and ‘minimum guarantee licensing receivables’ – these are non-derivative 
financial assets with fixed or determinable receipts that are not quoted in an active market. They arise 
when the Group provides goods directly to a customer, or advances money, with no intention of trading 
the loan or receivable. Trade receivables are recognised initially at the amount of consideration that is 
unconditional. Subsequent to initial recognition, loans and receivables are included in the Balance Sheet 
at amortised cost using the effective interest method less any amounts written off to reflect impairment, 
with changes in the carrying amount recognised in the Income Statement within distribution and selling 
or administration expenses. The Group applies the IFRS 9 simplified approach to measure expected 
credit losses which uses a lifetime expected loss allowance for all trade receivables. To measure the 
expected credit losses, trade receivables have been grouped based on shared credit risk characteristics 
and days past due. The expected loss rates are based on the payment profiles of sales over the previous 
12 months and the corresponding historical credit losses experienced within this period. The historical 
loss rates are adjusted to reflect current and forward-looking information on macroeconomic factors 
affecting the ability of the customers to settle the receivables. We use historical credit loss experience 
for trade receivables to estimate the lifetime expected credit losses. We apply specific fixed provision 
rates depending on the number of days that a receivable is past due. We group historical credit loss 
experience for different customer segments, being customer rating and type of customer. The carrying 
amount of the asset is reduced through the use of a provision account and the amount of the loss is 
recognised in the Income Statement within distribution and selling expenses. When a trade receivable is 
uncollectible, it is written off against the provision account for trade receivables. Subsequent recoveries 
of amounts previously written off are credited against distribution and selling expenses in the Income 
Statement;
•	 ‘Cash and cash equivalents’ – these comprise deposits with an original maturity of 90 days or less with 
banks and financial institutions, bank balances, bank overdrafts with the right of offset, and cash in hand.
The Group’s non-derivative financial liabilities are classified as ‘Other liabilities’. Other liabilities are 
financial liabilities with fixed or determinable payments that are not quoted in an active market. They arise 
when the Group receives goods or services directly from a supplier, or borrows money, with no intention of 
trading the liability. This category includes:
•	 ‘Trade and other payables’ – these are typically non-interest bearing and, following initial recognition, 
are included in the Balance Sheet at amortised cost using the effective interest method;
•	 ‘Bank loans and overdrafts’ – these are initially recorded at fair value based on proceeds received net of 
issue costs and subsequently held at amortised cost using the effective interest method;
•	 ‘Borrowings’ – these are recorded initially at the fair value, net of direct issue costs, and are subsequently 
stated at amortised cost. Finance charges, including premiums payable on settlement, or redemption 
and direct issue costs, are accounted for in the Income Statement, using the effective interest method, 
and are included within the carrying amount of the instrument to the extent that they are not settled 
in the period in which they arise. Borrowings are classified as current liabilities unless the Group has 
an unconditional right to defer settlement of the liability for at least 12 months after the end of the 
reporting period. 
Derivative financial instruments
The Group uses derivative financial instruments to manage certain exposures to fluctuations in foreign 
currency exchange rates; these have been designated as qualifying cash flow hedges.
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash 
flow hedges is recognised in other comprehensive income and accumulated in reserves in equity. The gain 
or loss relating to the ineffective portion is recognised immediately in profit or loss. Amounts accumulated 
in equity are reclassified to profit or loss in the periods when the hedged item affects profit or loss (for 
instance when the forecast sale that is hedged takes place).
Cash and cash equivalents
Cash and cash equivalents represent only liquid assets with original maturity of 90 days or less. Cash 
and cash equivalents include cash in hand, deposits held at call with banks and bank overdrafts. Bank 
overdrafts that cannot be offset against other cash balances are shown within borrowings in current 
liabilities on the Balance Sheet. 
Leases
At the lease commencement date, a right-of-use asset is recognised for the leased item with a 
corresponding lease liability for any payments due. The right-of-use asset is initially measured at cost, 
being the present value of the lease payments paid or payable (net of any incentives received from the 
lessor), plus any initial direct costs and/or restoration costs.
Right-of-use assets are depreciated on a straight-line basis from the commencement date of the lease 
to the earlier of the end of the asset’s useful life or the end of the lease term. The lease term is the non-
cancellable period of the lease plus any periods for which the Group is ‘reasonably certain’ to exercise any 
extension options. If right-of-use assets are impaired, the carrying value is reduced accordingly.
After initial recognition, the lease liability is recorded at amortised cost using the effective interest 
method. Payments in respect of short-term and/or low-value leases continue to be charged to the income 
statement on a straight-line basis over the lease term.
Employee benefits – retirement benefit obligations 
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. 
For defined benefit retirement schemes, the funding of benefits is determined using the projected unit 
credit method, with full actuarial valuations being carried out triennially. 
The retirement benefit obligation recognised in the Balance Sheet represents the present value of the 
defined benefit obligation as adjusted for unrecognised service cost, and as reduced by the fair value of 
the scheme assets. Any asset resulting from this calculation is limited to past service cost, plus present 
value of available refunds and reductions in future contributions to the plan.
The defined benefit obligation is calculated annually by qualified independent actuaries using the 
projected unit credit method. The present value of the defined benefit obligation is determined by 
discounting the future cash outflows using interest rates of high-quality corporate bonds that have terms 
to maturity approximating to the terms of the related pension liability. 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
78
Sanderson Design Group  Annual Report & Accounts 2024
1. Accounting policies and general information continued
Employee benefits – retirement benefit obligations continued
Scheme administrative costs, interest income on scheme assets and interest cost are classified within 
‘Defined benefit pension charge’ within the Income Statement as the schemes are now closed to 
future accruals. Investment-related defined benefit pension costs are presented in the Statement of 
Comprehensive Income. 
Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are 
recognised in full in the period in which they occur. They are recognised outside the Income Statement and 
presented in the Statement of Comprehensive Income. 
Past service costs are recognised immediately to the extent that the benefits are already vested, and 
otherwise are amortised on a straight-line basis over the average period until the benefits become vested.
Employee benefits – share-based payments under Long-Term Incentive Plans (‘LTIP’) and Restricted 
Share Plans (‘RSP’)
The Group issues equity-settled share-based payments to certain employees which must be measured at 
fair value and recognised as an expense in the Income Statement with a corresponding increase in equity. 
The fair values of these payments are measured at the date of grant, taking into account the terms and 
conditions upon which the awards are granted. The fair value is recognised over the period during which 
employees become conditionally entitled to the awards, subject to the Group’s estimate of the number of 
awards which will lapse, either due to employees leaving the Group prior to vesting, or due to non-market-
based performance conditions not being met. 
The total amount recognised in the Income Statement as an expense is adjusted to reflect the expected 
number of awards that would vest at fair value and does not represent the market value of the shares at 
vesting date. National Insurance contributions related to the awards are recognised as an expense in the 
Income Statement with a corresponding liability on the Balance Sheet.
Employee benefits – short-term bonus plans
The Group recognises a liability and an expense for bonuses where contractually obliged or where there is 
a past practice that has created a constructive obligation.
Provisions for liabilities and charges
Provisions are required when the Group has a present legal or constructive obligation at the reporting 
date as a result of a past event and it is probable that settlement will be required of an amount that can 
be reliably estimated.
Provisions reflect the Directors’ best estimate of future obligations relating to legal claims and litigation, 
together with dilapidation costs for the maintenance of leasehold properties arising from past events such 
as lease renewals and terminations. These estimates are reviewed at the reporting date and updated as 
necessary.
Share capital
Ordinary shares are classified as equity. Costs directly attributable to the issue of new ordinary shares are 
shown in equity as a deduction, net of tax, from the proceeds. Dividend distribution is set by the Board on 
a regular basis so long as sufficient funds are available.
Share premium
Incremental costs directly attributable to the issue of new ordinary shares or options are shown in equity 
as a deduction, net of tax, from the proceeds.
Treasury shares
Consideration paid, including any directly attributable incremental costs (net of income taxes) on the 
purchase of the Company’s equity share capital (treasury shares), is deducted from equity attributable 
to the Company’s equity holders until the shares are cancelled or reissued. Where such shares are 
subsequently reissued, any consideration received, net of any directly attributable incremental transaction 
costs and the related income tax effects, is included in equity attributable to the Company’s equity 
shareholders. The EBT is treated as an agent of the Group and, as such, EBT transactions are treated as 
being those of the Group.
Taxation including deferred income tax
Current tax is based on the taxable profit for the year. Taxable profits differ from the net profit as reported 
in the Income Statement because it excludes items of income or expense that are taxable or deductible 
in other years and it further excludes items that are never taxable or deductible. The Group’s liability for 
current tax is calculated using tax rates that have been enacted or substantively enacted at the Balance 
Sheet date. Current tax includes withholding taxes from sales and licensing income in overseas territories. 
Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is 
settled or the asset is realised. Deferred tax is charged or credited in the Income Statement, except when 
it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in 
equity. Deferred tax relating to retirement benefit obligations is recognised in equity where the tax relief 
arises from contributions paid to fund deficits arising in previous periods that were recognised in equity. 
A deferred tax asset is recognised relating to share-based payments equal to the intrinsic value (market 
price at the year-end less the exercise price). Deferred tax is recognised in profit and loss based on the 
temporary difference between the tax base of the fair value of the employee’s services received in the 
year. The amount recognised in equity is the excess deduction based on the difference between the 
intrinsic value and the cumulative fair value of share-based payments recognised in profit and loss. 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax 
assets against current tax liabilities and when the deferred tax assets and liabilities relate to income taxes 
levied by the same taxation authority on either the same taxable entity or different taxable entities and 
there is an intention to settle the balances on a net basis.
Segmental reporting
The Group is a designer, manufacturer and distributor of furnishings, fabrics and wallpaper and manages 
its operations as three reportable segments, which are Brands, Licensing and Manufacturing. Reportable 
segments consist of one or more operating segments. Aggregation of operating segments into reportable 
segments occurs when aggregation criteria, as laid down in IFRS 8 ‘Operating Segments’ are satisfied, 
including similar economic characteristics or when operating segments are less than the quantitative 
limits as laid down in IFRS 8. The Group considers its Chief Operating Decision Maker (‘CODM’) to be the 
Board of Directors, which is responsible for the allocation of resources and assessing performance of the 
operating segments. 
Interest received
Interest income is accrued on a time basis, by reference to the principal outstanding and at the effective 
interest rate applicable.
Notes to the Consolidated 
Financial Statements continued

Financial Statements
79
Sanderson Design Group  Annual Report & Accounts 2024
2. Financial risk management
The Group’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk and 
interest rate risk), credit risk and liquidity risk. The Group’s overall risk management programme focuses 
on the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s 
financial performance. The Group uses derivative financial instruments to hedge certain risk exposures.
Risk management is carried out at Board level under policies approved by the Board of Directors. 
Executive Directors identify, evaluate and where appropriate hedge financial risks in close cooperation 
with the Group’s operating units. 
a)  Foreign exchange risk
The Group’s principal functional currency is pounds sterling. The Group operates internationally and is 
exposed to foreign exchange risk arising from various currency exposures, primarily with respect to the 
US dollar and the euro. Foreign exchange risk arises when future commercial transactions or recognised 
assets or liabilities are denominated in a currency that is not the entity’s functional currency.
The Group’s policy is, where possible, to allow the Group’s entities to settle liabilities in their functional 
currency through natural hedges with the cash generated from their operations in that currency. Where the 
Group’s entities have liabilities denominated in a currency other than their functional currency (and have 
insufficient reserves of that currency to settle them) cash already denominated in that currency will, where 
possible, be transferred from elsewhere in the Group. Hedging instruments are put in place to mitigate 
foreign currency risk.
For the year ended 31 January 2024, the average sterling to US dollar translation rate applied by the 
Group including the impact of hedging contracts for GBP to USD was 1=1.24. If the GBP to USD rate 
had been 1=1.14 with all other variables being held constant, profit before tax would have been higher 
by £731,000. If the GBP to USD rate had been 1=1.34 with all other variables being held constant, profit 
before tax would have been lower by £622,000.
For the year ended 31 January 2024, the average sterling to euro translation rate applied by the Group 
including the impact of hedging contracts for GBP to EUR was 1=1.15. If the GBP to EUR rate had been 
1=1.05 with all other variables being held constant, profit before tax would have been higher by £269,000. 
If the GBP to EUR rate had been 1=1.25 with all other variables being held constant, profit before tax 
would have been lower by £226,000.
The sensitivities tested above reflect movements in the foreign currency exchange rates over the financial 
year. The sensitivity of movements in other currencies is not considered material to the performance of  
the Group.
b)  Interest rate risk
As the Group has no significant interest-bearing assets, its revenue and cash generated from operations 
are substantially independent of changes in market interest rates. The Group’s interest rate risk would 
arise from any borrowings. Borrowings issued at variable rates expose the Group to cash flow interest 
rate risk. The Group’s borrowings at variable rate are denominated in either sterling or euros. The Group 
regularly analyses its interest rate exposure, calculating the impact on profit and loss of a defined interest 
rate shift. Based on the calculations the Board considers refinancing, renewal of existing positions, 
alternative financing and hedging. The Group has not felt there has been a requirement during the current 
or previous financial year to enter any of these options.
On 1 February 2024, the Group renewed its multi-currency revolving credit facility with Barclays Bank Plc 
for a further five-year period. Variable interest rates were negotiated on all the loans. The Board continues 
to monitor the interest rates monthly.
For the year ended 31 January 2024, had the benchmark interest rate levels been 0.5% higher or lower 
than the actual experience, with all other variables held constant, the impact on profit before tax of the 
Group would have been negligible as the Group has no borrowings. The 0.5% sensitivity is deemed a 
reasonable sensitivity analysis based on expected movements in the base rate for the next financial year.
c)  Credit risk
Credit risk arises from the Group’s trade receivables, cash held with banks and derivative financial 
instruments. It is the risk that the counterparty fails to discharge its obligation in respect of the instrument. 
Cash at bank and derivative financial instruments are predominantly held with the Group’s major 
relationship bank, Barclays Bank Plc, and the Group considers this credit risk to be minimal.
Prior to accepting new customers, an independent credit check is obtained. Based on this information, 
individual credit limits and payment terms are established. If no independent credit ratings are available, 
customers are asked to pay on a proforma basis until creditworthiness can be established. The Group 
limits its exposure to credit risk from trade receivables by establishing a maximum payment period of one 
to three months for its customers. The utilisation of credit limits is regularly monitored. Credit limits may 
only be exceeded with authorisation from key management.
There is no difference between the carrying amount and the maximum credit risk exposure. No collateral is 
held as security by the Group.
d)  Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and 
principal repayments on its debt instruments. It is the risk that the Group will encounter difficulty in 
meeting its financial obligations as they fall due. The maturity profile of the Group’s debt and other 
financial liabilities is disclosed under financial instruments in the note to the consolidated financial 
statements.
Management monitors rolling forecasts of the Group’s cash and loan facility utilisation monthly. The 
Group ensures that it has adequate facilities available to cover both its short-term and medium-term 
commitments and complies with bank covenants. In addition, the Group’s liquidity management policy is 
to project cash flows in major currencies and consider the level of liquid assets necessary to meet these 
liabilities as they fall due. Surplus cash held over and above the balance required for working capital 
requirements is transferred to the Group treasury and held in interest-bearing accounts.
Notes to the Consolidated 
Financial Statements continued

Financial Statements
80
Sanderson Design Group  Annual Report & Accounts 2024
2. Financial risk management continued
e)  Capital risk management
The Group’s objectives when managing capital are:
•	
to safeguard the entity’s ability to continue as a going concern, so that it can provide returns for 
shareholders and benefits for other stakeholders; and
•	
to provide an adequate return for shareholders by pricing products and services commensurately with 
the level of risk.
The Group sets the amount of capital in proportion to risk. The Group manages the capital structure and 
adjusts it in light of changes in economic conditions and the risk characteristics of the underlying assets. 
In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid 
to shareholders, return capital to shareholders, issue new shares, buy back issued shares, or sell assets to 
reduce debt.
f)  Fair value estimation
The carrying value less impairment provision of trade receivables and payables and cash and cash 
equivalents approximate their fair values. 
g)  Impairment of financial assets
The loss allowances for financial assets are based on assumptions about risk of default and expected loss 
rates. The Group uses judgement in making these assumptions and selecting the inputs to the impairment 
calculation, based on the Group’s past history, existing market conditions as well as forward-looking 
estimates at the end of each reporting period. 
3. Critical accounting estimates and judgements
The Group makes estimates and assumptions concerning future events. The resulting accounting estimates 
will seldom precisely equal the related actual results. The Group applies its best endeavours in setting 
accounting estimates, and uses historical experience and other factors, including input from experienced 
and specialist management. Estimates and assumptions are periodically re-evaluated and the resulting 
accounting balances updated as new information, including actual outcomes, become apparent. 
The estimates and judgements that have a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities within the next financial year are discussed below. 
a)  Retirement benefit obligations
The Group recognises its obligations to employee retirement benefits. The quantification of these 
obligations is subject to significant estimates and assumptions regarding life expectancy, discount and 
inflation rates, wage and salary changes, the rate of increase in pension payments, and the market values 
of equities, bonds and other pension assets. In making these assumptions the Group takes advice from 
a qualified actuary about which assumptions reflect the nature of the Group’s obligations to employee 
retirement benefits. The assumptions are regularly reviewed to ensure their appropriateness.
The Group determines the appropriate discount rate at the end of each year. This is the interest rate that 
should be used to determine the present value of estimated future cash outflows expected to be required 
to settle pension obligations. In determining the appropriate discount rate, the Group considers the 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits 
will be paid, and that have terms to maturity approximating the terms of the related pension liability. 
Details of the estimates and assumptions applied, and carrying amounts of retirement benefit obligations 
and pension assets, are set out in the note to the consolidated financial statements. 
b)  Impairment of non-financial assets
The Group tests annually whether goodwill or its indefinite life intangible asset have suffered any impairment, 
in accordance with its accounting policy. Other intangibles and property, plant and equipment are also 
reviewed whenever impairment triggers are apparent. The recoverable amounts of cash-generating 
units have been determined based on value in use (‘VIU’) calculations. These calculations require use of 
estimates of future sales, margins, and other operating and administration expenses, and of discount rates.
In assessing whether an impairment of goodwill is required, the carrying value of the cash-generating unit 
(‘CGU’) or group of CGUs is compared with its recoverable amount. The recoverable amounts for each 
CGU, being a division of the business operated at a separate site, and collectively for groups of CGUs that 
make up the segments of the Group’s business, have been based on the VIU. The Group estimates the 
VIU using a discounted cash flow model (‘DCF’), where the projected cash flows for separate or collective 
groups of CGUs are discounted using a post-tax rate of 11.18% (2023: 10.00%). The discount rate used is 
the same across all segments.
The Group has used formally approved budgets for the first two years (2023: two years) of its VIU 
calculation, with extrapolation beyond the last explicit year using an assumption of growth for future years 
at 2% (2023: 2%) depending upon the CGU being tested. 
The cash flows used in the calculation of the VIU are derived from experience and are based on operating 
profit forecasts, which in turn rely upon assumptions relating to sales growth, price increases, margins, and 
operating and administration expenses. The cash flows have not included the benefits arising from any 
future asset enhancement expenditure and therefore exclude significant benefits anticipated from future 
capital expenditure. The 2% growth rates included within the assumptions supporting the VIU calculations 
do not therefore represent the Group’s anticipated total forecast growth, but rather only the growth 
deriving from capital expenditure completed at the Balance Sheet date.
The Group makes provision for impairment in the carrying amount of its inventories and marketing 
materials. The nature of the Group’s products is exposed to changes in taste and attitudes from time 
to time, which can affect the demand for those products. The Group has skilled and experienced 
management who utilise historical sales information, and exercise their judgement, in making estimates 
about the extent of provisions necessary based on the realisable value of inventory and expected future 
benefit to the Group of marketing materials considering the estimated price and volume of future sales or 
usage, less the further costs of sale and holding costs.
c)  Absorption of overhead into inventory 
The Group determines the basis of allocation of fixed production overhead based on the actual 
performance of the manufacturing components of the Group and arms-length sales prices when actual 
performance is considered to approximate normal capacity. Where actual performance in the year is not 
considered to represent normal levels, the Group uses the next year’s budgeted results to ensure operating 
inefficiencies are not included in the carrying value of inventory. 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
81
Sanderson Design Group  Annual Report & Accounts 2024
4. Segmental analysis
The Group is a designer, manufacturer and distributor of luxury interior furnishings, fabrics and wallpaper. 
The reportable segments of the Group are aggregated as follows:
•	
Brands – comprising the design, marketing, sales and distribution of Morris & Co., Sanderson, Zoffany, 
Clarke & Clarke, Harlequin and Scion brands.
•	
Licensing – comprising the licensing activities of Morris & Co., Sanderson, Zoffany, Clarke & Clarke, 
Harlequin and Scion brands. Licensing business formed part of the Brands business previously, but 
is now segmented with its own revenue and profit stream to highlight its significance to the Group’s 
strategy.
•	
Manufacturing – comprising the wallcovering and printed fabric manufacturing businesses operated by 
Anstey and Standfast & Barracks respectively.
This is the basis on which the Group presents its operating results to the Board of Directors, which is the 
CODM for the purposes of IFRS 8. Other Group-wide activities and expenses, predominantly related to 
corporate head office costs, defined benefit pension costs, long-term incentive plan expenses, taxation, 
stock consolidation adjustments in Brands and eliminations of inter-segment items, and are presented 
within ‘unallocated’.
The Group has revised its segmental methodology during the year by reviewing the allocation of shared 
costs, operating profits and net finance income among the business segments, including the new Licensing 
segment, and restated the prior year’s comparatives to improve the usefulness of the segmentation. The 
amounts reclassified for the year ended 31 January 2023 are:
1. 	Brands to Licensing of £6.4m in revenue and operating profits relating to segmentation of the Licensing 
business as its own revenue and profit stream.
2. 	Unallocated to Manufacturing of £1.3m relating to allocation of costs such as rental, audit fee, 	
	
insurance, human resource and IT.
3.	Unallocated to Brands of net £0.9m relating to allocation of costs such as rental, audit fee, insurance, 
human resource and IT, offset by the profit allocation of Brands to Unallocated. 
	
Operating profits are allocated from Brands to Unallocated as the senior management at the Brands 
and Unallocated units spend significant amount of time jointly performing key value-driving functions 
and taking important decisions that influence the way the Group functions strategically as well as on a 
day-to-day basis. 
4. Unallocated to Brands of £0.1m finance costs and Unallocated to Licensing of £0.3m finance income 
relating to allocation of interest incurred by Brands and unwinding of discounts on minimum guaranteed 
licensing income for Licensing.
The segmental Income Statement disclosures are measured in accordance with the Group’s accounting 
policies as set out in the accounting policies. Inter-segment revenue earned by Manufacturing from sales 
to Brands is determined on normal commercial trading terms as if Brands were any other third-party 
customer. Tax charges have not been allocated to a segment. 
a)  Principal measures of profit and loss – Income Statement segmental information
Year ended 31 January 2024
Brands
£000
Licensing
£000
Manufacturing
£000
Unallocated
£000
Total
£000
UK revenue
37,902
6,424
11,900
–
56,226
International revenue
40,870
4,496
7,044
–
52,410
Revenue – external
78,772
10,920
18,944
–
108,636
Revenue – internal
–
–
16,065
(16,065)
–
Total revenue
78,772
10,920
35,009
(16,065)
108,636
Profit/(loss) from operations
642
10,920
(1,002)
(825)
9,735
Net finance income/(expense)
(98)
631
(10)
96
619
Profit/(loss) before tax
544
11,551
(1,012)
(729)
10,354
Tax expense
–
–
–
(2,157)
(2,157)
Profit/(loss) for the year
544
11,551
(1,012)
(2,886)
8,197
Year ended 31 January 2023
Brands
£000
Licensing
£000
Manufacturing
£000
Unallocated
£000
Total
£000
UK revenue
 42,612
4,147
 15,024 
–
61,783 
International revenue
40,800
2,302
7,093
–
50,195
Revenue – external
 83,412
6,449
 22,117 
–
111,978 
Revenue – internal
–
–
 16,953 
 (16,953)
–
Total revenue
83,412
6,449
 39,070
 (16,953)
111,978
Profit/(loss) from operations 
(restated)
2,336
6,449
2,367
(505)
10,647
Net finance income (restated)
(81)
341
–
33
293
Profit/(loss) before tax
2,255 
6,790
2,367 
 (472)
10,940 
Tax expense
–
–
–
(2,115)
(2,115)
Profit/(loss) for the year
2,255 
6,790
 2,367 
 (2,587)
8,825
Notes to the Consolidated 
Financial Statements continued

Financial Statements
82
Sanderson Design Group  Annual Report & Accounts 2024
4. Segmental analysis continued
b)  Additional segmental revenue information
Brands revenue by geography
2024
£000
2023
£000
United Kingdom
37,902
42,612
North America
21,380
 19,762
Northern Europe
9,857
 10,809
Rest of the World
9,633
10,229
78,772
83,412
Brands revenue by brand
2024
£000
2023
£000
Clarke & Clarke
22,420
23,577
Morris & Co.
19,073
19,025
Harlequin
13,989
15,757
Sanderson
13,590
14,039
Zoffany
8,174
8,821
Scion
1,288
1,824
Other brands
238
369
78,772
83,412
Manufacturing revenue by division (including internal revenue)
2024
£000
2023
£000
Standfast & Barracks
19,103
20,732
Anstey
15,906
 18,338 
35,009
 39,070 
c) Other Income Statement segmental information
The following additional items are included in the measures of profit and loss reported to the CODM and 
are included within (a) above for all segments except for Licensing:
Year ended 31 January 2024
Brands
£000
Manufacturing 
£000
Unallocated
£000
Total
£000
Depreciation and impairment
3,080
1,310
324
4,714
Amortisation
476
60
281
817
Net impairment charge – trade receivables
32
16
–
48
Net impairment charge – inventory
1,151
40
–
1,191
Share-based payment charge
–
–
480
480
 
Year ended 31 January 2023
Brands
£000
Manufacturing
£000
Unallocated
£000
Total
£000
Depreciation
3,680
1,156
–
4,836
Amortisation
712
9
772
1,493
Net impairment charge/(reversal) – trade 
receivables
577
(51)
–
526
Net impairment charge – inventory
1,070
3
–
1,073
Share-based payment charge
–
–
508
508
d)  Principal measures of assets and liabilities – Balance Sheet segmental information
Unallocated assets and liabilities consist primarily of cash, deferred tax assets, borrowings, derivative 
financial instruments, and retirement benefit obligations and elimination of inter-segment balances. 
Segment assets and liabilities and unallocated assets and liabilities are measured in accordance with the 
Group’s accounting policies as set out in the accounting policies.
Year ended 31 January 2024
Brands
£000
Licensing
£000
Manufacturing
£000
Unallocated
£000
Total
£000
Assets
57,324
9,448
21,121
22,750
110,643
Liabilities
(14,135)
–
(4,609)
(5,366)
(24,110)
Total net assets
43,189
9,448
16,512
17,384
86,533
Capital expenditure – intangible 
assets
502
–
562
–
1,064
Capital expenditure – property, 
plant and equipment
955
–
1,240
–
2,195
Notes to the Consolidated 
Financial Statements continued

Financial Statements
83
Sanderson Design Group  Annual Report & Accounts 2024
4. Segmental analysis continued
d)  Principal measures of assets and liabilities – Balance Sheet segmental information continued
Year ended 31 January 2023
Brands
£000
Licensing
£000
Manufacturing
£000
Unallocated
£000
Total
£000
Assets
58,654
4,070
21,164
23,440
107,328
Liabilities
(16,424)
–
(5,234)
(4,354)
(26,012)
Total net assets
42,230
4,070
15,930
19,086
81,316
Capital expenditure – intangible 
assets
480
–
206
–
686
Capital expenditure – property, 
plant and equipment
1,682
–
2,233
188
4,103
e)  Additional entity-wide disclosures
Total Group revenue by geography
2024
£000
2023
£000
United Kingdom
56,226
62,304
North America
23,458
21,950 
Northern Europe
17,219
15,808 
Rest of the World
11,733
11,916 
108,636
111,978
No single customer of the Group accounts for 10% or more of total revenue for either the current or prior 
year.
Total Group non-current assets by geography
2024
£000
2023
£000
United Kingdom
48,845
43,119
North America
2,584
3,162
51,429
46,281
Non-current assets included above comprise intangible assets, property, plant and equipment, right-of-use 
assets, retirement benefit surplus and minimum guaranteed licensing receivables. 
5. Other operating income 
Other operating income of £4,932,000 (2023: £4,470,000) comprises consideration received from the sale 
of marketing materials to support the Group’s core products.
6. Profit from operations
2024
£000
2023
£000
Group profit from operations is stated after charging/(crediting):
Depreciation and impairment of property, plant and equipment 
2,333
2,429
Depreciation of right-of-use assets
2,381
2,407
Amortisation of intangibles
536
721
Amortisation of acquired intangibles
281
772
Cost of inventories recognised as expense in cost of sales
24,259
27,993
Net impairment charge – inventory
1,191
1,073
Net impairment charge – trade receivables
48
526
Transportation expenses
7,024
8,047
Marketing and advertising costs
3,588
3,979
Other selling costs
12,509
11,570
Establishment costs
4,917
4,005
Net foreign exchange (gains)/losses
(78)
174
Loss on disposal of fixed assets
–
86
Short-term rental expense:
– Hire of motor vehicles and plant and machinery 
96
32
– Land and buildings
–
5
2024
£000
2023
£000
Auditors’ remuneration:
Fees payable to the Company’s auditors for the audit of the Parent 
Company and consolidated financial statements
88
65
Fees payable to the Company’s auditors for other services: 
Audit of the Company’s subsidiaries pursuant to legislation
224
224
312
289
 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
84
Sanderson Design Group  Annual Report & Accounts 2024
7. Net finance income
Note
2024
£000
2023
£000
Interest income:
Interest received on bank deposits
216
28
Unwind of discount on minimum guaranteed licensing income
631
341
Total interest received
847
369
Net pension interest income
20
–
76
Total finance income
847
445
Interest expense:
Bank facility fee
(34)
(22)
Interest paid
(17)
–
Lease interest
(106)
(130)
Total interest paid
(157)
(152)
Net pension interest costs
20
(71)
–
Total finance costs 
(228)
(152)
Net finance income
619
293
8. Emoluments of Directors and key management personnel
Information on the remuneration of the Directors, including the highest paid Director, is included in the 
Directors’ Remuneration Report.
The emoluments of the Directors are detailed below:
2024
2023
Emoluments 
for 
qualifying 
services 
£000
Gains on 
exercise 
of share 
options
£000
Contributions 
to pension 
schemes
£000
Emoluments 
for  
qualifying 
services
£000
Gains on 
exercise  
of share 
options
£000
Contributions 
to pension 
schemes
£000
Lisa Montague
463
100
23
371
561 
22
Mike Woodcock
250
–
9
207
–
9
Dianne Thompson 
119
–
–
114
–
–
Christopher Rogers
54
–
–
 52
–
–
Juliette Stacey
54
–
–
 52
–
–
Patrick Lewis 
49
–
–
47
–
–
989
100
32
843
561 
31
The emoluments of the key management personnel are detailed below:
2024
£000
2023
£000
Wages and salaries
2,578
2,078
Pension contributions
92
94
Share-based payment charge
382
402
3,052
2,574
Key management personnel include only the Board of Directors and members of the Group Leadership 
Team.
9. Employee information
2024
£000
2023
£000
Wages and salaries
24,086
25,086
Social security costs
2,414
2,737
Pension contributions (see note 20)
1,112
912
Share-based payment charge
480
493
Employee benefit expense
28,092
29,228
The average monthly number of employees (including Directors) during the year:
2024
£000
2023
£000
Brands, including warehousing 
293
294
Manufacturing
273
282
Overseas
43
35
Corporate and administration
22
22
631
633
Notes to the Consolidated 
Financial Statements continued

Financial Statements
85
Sanderson Design Group  Annual Report & Accounts 2024
10. Tax expense
2024
£000
2023
£000
Corporation tax:
– UK current tax
2,168
1,433
– UK adjustments in respect of prior years
(186)
(278)
– Overseas, current tax
27
198
Corporation tax 
2,009
1,353
Deferred tax:
– Current year
356
697
– Adjustments in respect of prior years
(208)
65
Deferred tax 
148
762
Total tax charge for the year
2,157
2,115
 
Reconciliation of total tax charge for the year:
2024
£000
2023
£000
Profit on ordinary activities before tax
10,354
10,940
Tax on profit on ordinary activities at 24.03%, pro-rated (2022: 19.00%)
2,488
2,079
Fixed asset differences
1
173
Non-deductible expenditure
6
129
Share-based payment
(30)
–
Adjustments in respect of prior years – corporation tax
(186)
(278)
Adjustments in respect of prior years – deferred tax
(208)
65
Movement in deferred tax not recognised
41
(246)
Effect of changes in corporation tax rates, including overseas 
45
193
Total tax charge for the year
2,157
2,115
11. Deferred income tax
Deferred tax (liabilities)/assets:
2024
£000
2023
£000
Taxable temporary differences on property, plant and equipment
(2,113)
(1,173)
Taxable temporary differences on intangible assets 
(881)
(947)
Taxable temporary differences on right-of-use assets
(510)
(623)
Deductible temporary differences on lease liabilities
510
623
Taxable temporary differences on unutilised tax losses
677
198
Taxable temporary differences on short-term differences
119
–
Taxable temporary differences on share-based payments
227
218
(1,971)
(1,704)
Retirement benefit obligations
224
583
(1,747)
(1,121)
A deferred tax charge of £404,000 (2023: tax credit £1,745,000) arising on retirement benefit obligations 
has been recognised within the Statement of Other Comprehensive Income.
At 31 January 2024, the Group had gross unused UK tax losses of £2,417,919 (2023: £793,000) available 
for offset against future profits. 
At 31 January 2024, the Group had unutilised capital tax losses of £4,881,000 (2023: £4,881,000) but no 
deferred tax asset has been recognised as it is not considered probable that these losses will be utilised in 
the foreseeable future.
Deferred tax liability movement
2024
£000
2023
£000
At 1 February
(1,121)
(1,998)
Income Statement charge
(148)
(762)
Tax (charge)/credit relating to components of other comprehensive income
(404)
1,745
Tax charged directly to equity
(74)
(106)
At 31 January
(1,747)
(1,121)
Notes to the Consolidated 
Financial Statements continued

Financial Statements
86
Sanderson Design Group  Annual Report & Accounts 2024
12. Earnings per share
12. (a) Earnings per share
Basic earnings per share (‘EPS’) is calculated by dividing the earnings attributable to ordinary shareholders 
by the weighted average number of shares outstanding during the year, excluding those held in the 
Employee Benefit Trust (‘EBT’) and those held in treasury, which are treated as cancelled. The adjusted 
basic earnings per share is calculated by dividing the adjusted earnings by the weighted average number 
of shares.
2024
2023
Earnings
£000
Weighted 
average 
number 
of shares
(000s)
Per share 
amount
Pence
Earnings
£000
Weighted 
average 
number of 
shares
(000s)
Per share 
amount
Pence
Basic earnings per share
8,197
71,520
11.46
8,825
71,074
12.42
Effect of dilutive securities:
Shares under share-based payment
788
606
Diluted earnings per share
8,197
72,308
11.34
8,825
71,680
12.31
Adjusted underlying basic and diluted 
earnings per share:
Add back share-based payment charge 
(including National Insurance)
480
508
Add back defined benefit pension charge
431
424
Add back non-underlying items (see below)
905
772
Tax effect of non-underlying items and other 
add backs
(185)
(453)
Adjusted underlying basic earnings  
per share
9,828
71,520
13.74
10,076
71,074
14.18
Adjusted underlying diluted earnings  
per share
9,828
72,308
13.59
10,076
71,680
14.08
12. (b) Adjusted underlying profit before tax
The Group uses an Alternative Performance Measure ‘adjusted underlying profit before tax’. This is defined 
as statutory profit before tax adjusted for the exclusion of share-based incentives, defined benefit pension 
charge and non-underlying items. This is recognised by the investment community as an appropriate 
measure of performance for the Group and is used by the Board of Directors as a key performance 
measure. The table below reconciles statutory profit before tax to adjusted underlying profit before tax.
2024
£000
2023
£000
Statutory profit before tax
10,354
10,940
Amortisation of acquired intangible assets
281
772
Restructuring and reorganisation costs*
624
–
Total non-underlying charge included in statutory profit before tax
905
772
Underlying profit before tax
11,259
11,712
Share-based payment charge
480
508
Defined benefit pension charge
431
424
Adjusted underlying profit before tax 
12,170
12,644
*	
Restructuring and reorganisation costs of £624,000 (2023: £nil). These relate to the reorganisation of Anstey and the rationalisation 
of certain Brands’ operational and support functions during the financial year. 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
87
Sanderson Design Group  Annual Report & Accounts 2024
13. Intangible assets
Goodwill 
£0001
Arthur Sanderson 
and William 
Morris Archive
£000²
Collection 
design 
£000
Brand
£000
Customer-
related 
intangibles
£000
Software
£000
Assets under 
construction
£000
Total 
£000
Cost
31 January 2022
17,091
4,300
4,184
5,566
4,427
3,308
–
38,876
Additions
–
–
443
–
–
37
206
686
Reclassification from 
property, plant and 
equipment (note 14)
–
–
–
–
–
–
276
276
Disposals
–
–
(2,335)
–
–
(551)
–
(2,886)
31 January 2023
17,091
4,300
2,292
5,566
4,427
2,794
482 36,952
Additions
–
–
499
–
–
64
501
1,064
Disposals
–
–
–
–
–
(262)
–
(262)
31 January 2024
17,091
4,300
2,791
5,566
4,427
2,596
983 37,754
Accumulated 
amortisation
31 January 2022
841
–
2,689
1,484
3,938
2,945
– 11,897
Charge
–
–
469
283
489
252
–
1,493
Disposal
–
–
(2,335)
–
–
(551)
–
(2,886)
31 January 2023
841
–
823
1,767
4,427
2,646
– 10,504
Charge
–
–
432
281
–
104
–
817
Disposal
–
–
–
–
–
(262)
–
(262)
31 January 2024
841
–
1,255
2,048
4,427
2,488
–
11,059
Net book amount
31 January 2024
16,250
4,300
1,536
3,518
–
108
983 26,695
31 January 2023
16,250
4,300
1,469
3,799
–
148
482 26,448
31 January 2022
16,250
4,300
1,495
4,082
489
363
–
26,979
1	 Goodwill £16,250,000 (2023: £16,250,000), brand £5,566,000 (2023: £5,566,000) and customer-related intangibles £4,427,000 
(2023: £4,427,000) were recognised on the business combination of Clarke & Clarke during the year ended 31 January 2017. 
2	 The Arthur Sanderson and William Morris Archive was purchased as part of the acquisition of Arthur Sanderson & Sons on 29 August 
2003. It comprises an historical record of unique designs that are used to generate royalty income in the business.
The total amortisation expense of £817,000 (2023: £1,493,000) in administration expenses is split 
£536,000 (2023: £721,000) in underlying items and £281,000 (2023: £772,000) in non-underlying items. 
The amount included in non-underlying items relates to the amortisation of acquired intangible assets.
Impairment tests for goodwill and Arthur Sanderson and William Morris Archive
The total carrying value of goodwill at year end of £16,250,000 (2023: £16,250,000) is attributable to the 
Brands segment.
The carrying value of the Arthur Sanderson and William Morris Archive at the year end of £4,300,000 
(2023: £4,300,000) is attributable to the Brands segment.
The Group does not consider it reasonably possible that changes to the key assumptions will arise that 
would result in impairment of either goodwill or the Arthur Sanderson and William Morris Archive as 
at 31 January 2024. As explained in the critical accounting estimates and judgements section, the key 
assumptions in the impairment review are a post-tax discount rate of 11.18% (2023: 10.00%) and a 
long-term growth rate of 2% (2023: 2%). A 2.7% sensitivity increase in the discount rate would lead to 
a potential impairment. The financial impact of climate change and the ‘Live Beautiful’ strategy is not 
anticipated to be material within the time frame of the forecasts used for impairment reviews and as such 
is not included. This will be kept under review as the strategy progresses.
Notes to the Consolidated 
Financial Statements continued

Financial Statements
88
Sanderson Design Group  Annual Report & Accounts 2024
14. Property, plant and equipment
Freehold 
land and 
buildings 
£000
Leasehold 
improvements 
£000
Plant, 
equipment 
and vehicles 
£000
Computer 
hardware 
£000
Assets under 
construction 
£000
Total 
£000
Cost
31 January 2022
6,247
697
34,932
2,321
–
44,197
Additions
352
–
2,696
205
850
4,103
Disposals
(89)
–
(6,229)
(256)
–
(6,574)
Reclassification to intangible 
assets (note 13)
–
–
(276)
–
–
(276)
Currency movements
–
–
148
10
–
158
31 January 2023
6,510
697
31,271
2,280
850
41,608
Additions
–
–
1,743
60
392
2,195
Disposals
(238)
28
(332)
(1,095)
–
(1,637)
Reclassifications
(157)
(210)
647
(90)
(190)
–
Currency movements
–
–
(59)
(33)
(33)
(125)
31 January 2024
6,115
515
33,270
1,122
1,019
42,041
Accumulated depreciation 
and impairment
31 January 2022
2,429
427
27,903
2,180
–
32,939
Charge
125
–
2,210
94
–
2,429
Disposals
(89)
–
(6,155)
(256)
–
(6,500)
Currency movements
–
–
113
8
–
121
31 January 2023
2,465
427
24,071
2,026
–
28,989
Charge
119
21
1,981
96
–
2,217
Impairment
–
116
–
–
–
116
Disposals
(238)
28
(332)
(1,095)
–
(1,637)
Reclassifications
77
(77)
–
–
–
-
Currency movements
–
–
(54)
(34)
–
(88)
31 January 2024
2,423
515
25,666
993
–
29,597
Net book amount
31 January 2024
3,692
–
7,604
129
1,019
12,444
31 January 2023
4,045
270
7,200
254
850
12,619
31 January 2022
3,818
270
7,029
141 
–
11,258
The total depreciation expense of £2,217,000 (2023: £2,429,000) has been allocated to the following 
categories: administration expenses of £2,217,000 (2023: £2,378,000) and distribution and selling costs of 
£nil (2023: £51,000).
2024
£000
2023
£000
Freehold land
450
450
Freehold buildings
3,242
3,595
Net book amount
3,692
4,045
 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
89
Sanderson Design Group  Annual Report & Accounts 2024
15. Right-of-use assets and lease liabilities
As a lessee
Information about leases for which the Group is a lessee is presented below:
Right-of-use assets
Leasehold 
properties
£000
Vehicles
£000
Plant and 
equipment
£000
Total
£000
Cost
31 January 2022
9,716
776
1,034
11,526
Additions
2,470
409
131
3,010
Disposals
(128)
(271)
(91)
(490)
Currency movements
273
1
5
279
31 January 2023
12,331
915
1,079
14,325
Additions
2,686
203
17
2,906
Disposals
–
(208)
(158)
(366)
Currency movements
(248)
–
(5)
(253)
31 January 2024
14,769
910
933
16,612
Accumulated depreciation and impairment
31 January 2022
6,407
549
647
7,603
Charge
1,996
228 
183
2,407
Disposals
(128)
(267)
(83)
(478)
Currency movements
232
(21)
5
216
31 January 2023
8,507
489
752
9,748
Charge
1,903
311
167
2,381
Disposals
–
(208)
(158)
(366)
Currency movements
(133)
–
(4)
(137)
31 January 2024
10,277
592
757
11,626
Net book amount
31 January 2024
4,492
318
176
4,986
31 January 2023
3,824
426
327
4,577
31 January 2022
3,309
227
387
3,923
Lease liabilities
Leasehold 
properties
£000
Vehicles
£000
Plant and 
equipment
£000
Total
£000
Balance
31 January 2022
3,285
201
417
3,903
Additions
2,470
409
131
3,010
Amounts paid
(1,545)
(222)
(216)
(1,983) 
Effect of discounting
102
14
10
126 
Currency movements
65
–
1
66
31 January 2023
4,377
402
343
5,122
Additions
2,298
203
17
2,518
Amounts paid
(1,921)
(342)
(171)
(2,434)
Effect of discounting
84
15
7
106
Currency movements
(166)
–
–
(166)
31 January 2024
4,672
278
196
5,146
 
Maturity analysis – contractual lease liabilities
2024
£000
2023
£000
Current
1,450
1,701
Non-current
3,696
3,421
Total lease liabilities
5,146
5,122
16. Inventories
2024
£000
2023
£000
Raw materials
4,314
5,038
Work in progress 
1,984
1,478
Finished goods
19,371
20,431
Marketing materials
1,037
827
26,706
27,774
There is no significant difference between the replacement cost of work in progress and finished goods 
and goods for resale and their carrying amounts. Inventories are stated after provisions for impairment of 
£5,571,404 (2023: £4,545,000). The cost of inventories recognised as an expense and included in cost of 
sales amounted to £24,259,000 (2023: £27,993,000).
Notes to the Consolidated 
Financial Statements continued

Financial Statements
90
Sanderson Design Group  Annual Report & Accounts 2024
17. Trade and other receivables
Current
2024
£000
2023
£000
Trade receivables
11,413
12,928
Less: provision for impairment of trade receivables
(641)
(921)
Net trade receivables
10,772
12,007
Other taxes and social security
582
1,274
Other receivables
68
827
Prepayments
2,574
2,219
13,996
16,327
There is no material difference between the carrying amount and the fair value of the trade and other 
receivables. 
The total loss allowance for trade receivables is determined as follows:
31 January 2024 
£000
Current
1-30 days past 
due
More than 30 
days past due
More than 60 
days past due
More than 90 
days past due
Total
Trade receivables
8,914
799
645
193
862
11,413
Loss allowance
(202)
(14)
(22)
(11)
(392)
(641)
31 January 2023
£000
Current
1-30 days 
past due
More than 30 
days past due
More than 60 
days past due
More than 90 
days past due
Total
Trade receivables 
10,497
554
708
318
851
12,928
Loss allowance
(216)
(15)
(46)
(56)
(588)
(921)
Due to the nature of the Group’s products, there is a limited amount of inventory left in the possession of 
customers that could act as collateral under terms of trade. As the value of this inventory is immaterial,  
it has not been disclosed in the financial statements. 
Credit quality of financial assets
(i) Current
Included in the Group’s trade receivable balances are receivables with a carrying value of £8,914,000 
(2023: £10,497,000) which are not past due. Under the expected credit loss model a provision is held 
for the lifetime credit loss on these balances of £202,000 (2023: £216,000). The nature of the Group’s 
business means that it has a long-standing relationship with the majority of its customers, who either have 
no experience of historical default or only temporary late payments with full recovery of balances due.
(ii) Past due
Included in the Group’s trade receivable balances are receivables with a carrying value of £2,140,000 
(2023: £2,141,000) which are past due at the reporting date for which the Group does not consider the 
need to create a specific impairment provision against individually identified receivables, but an expected 
credit loss provision has been made of £143,000 (2023: £415,000).
(iii) Past due – individually impaired
As at 31 January 2024, trade receivables of £359,000 (2023: £290,000) were individually determined to be 
impaired and provided for. The amount of the provision was £296,000 (2023: £290,000). The main factor 
used to assess the impairment of trade receivables is the circumstances of the individual customer. These 
receivables are analysed separately from IFRS 9’s expected credit loss model.
Trade receivables by geography
2024
£000
2023
£000
United Kingdom
6,634
6,565
Northern Europe 
1,841
2,371
North America
1,406
2,226 
Rest of the World 
891
845
10,772
12,007 
Trade and other receivables by currencies
2024
£000
2023
£000
Sterling
10,096
11,356
US dollars
1,761
2,565
Euros
1,630
1,834
Other
509
572
13,996
16,327
The closing loss allowances for trade receivables as at 31 January 2024 reconcile to the opening loss 
allowances as follows:
Lifetime ECL
£000
Credit impaired
£000
2024
£000
2023
£000
At 1 February 
(631)
(290)
(921)
(775)
Net reversal/(charge) in allowance recognised  
in income statement
204
(252)
(48)
(526)
Allowance utilised in the year as uncollectible
82
246
328
380
At 31 January
(345)
(296)
(641)
(921)
Notes to the Consolidated 
Financial Statements continued

Financial Statements
91
Sanderson Design Group  Annual Report & Accounts 2024
18. Trade and other payables
2024
£000
2023
£000
Trade payables
9,289
10,399
Other taxes and social security
1,159
2,426
Other payables 
263
743
Accruals
3,366
2,712
14,077
16,280
19. Provision for liabilities and charges
Property
£000
Other
£000
Total
£000
31 January 2022
790
1,043
1,833
Charged
247 
–
247
Utilised
–
(1,043)
(1,043)
31 January 2023
1,037
–
1,037
Charged
124
493
617
Released
(217)
–
(217)
31 January 2024
944
493
1,437
2024
£000
2023
£000
Current
1,437
–
Non-current
–
1,037
Total
1,437
1,037
Property
Property-related provisions consist of estimated rectification costs arising from wear and tear that will fall 
due on exiting property leases.
Other provisions
Other provisions include restructuring provisions and employee termination payments and are recognised 
when a detailed, formal plan has been established and communicated to those parties directly affected by 
the plan. 
20. Retirement benefit obligations
Defined contribution schemes
The Group contributes to the defined contribution section of the Abaris Holdings Limited Pension Scheme 
and to a Group Personal Pension Plan which is also a defined contribution scheme. Contributions are 
charged to the Income Statement as incurred and amounted to £1,112,000 (2023: £912,000). There are no 
outstanding or prepaid contributions at 31 January 2024 (2023: £nil). Active members of the schemes are 
also able to make personal contributions.
Defined benefit schemes
Sanderson Design Group PLC operates two defined benefit schemes in the UK which both offer pensions 
in retirement and death benefits to members: the Walker Greenbank Pension Plan and the Abaris Holdings 
Limited Pension Scheme. Pension benefits are related to the members’ final salary at retirement and their 
length of service. The schemes are closed to new members and to future accrual of benefits, although 
deferred members still in service have a salary link to their benefits. 
The Group’s contributions to the schemes for the year beginning 1 February 2024 are expected to be 
£2,607,000.
Plan assets held in the fund are governed by local regulations and practice in the UK. Responsibility for the 
governance of the plan, including investment decisions and contributions schedules, lies with the Trustees 
of the schemes.
Actuarial valuations of the schemes were carried out as at 31 January 2024, based on membership data at 
5 April 2021, updated to take account of benefit outgoings since 5 April 2021, using actuarial assumptions 
at 31 January 2024. The major assumptions used by the actuary were (in nominal terms) as follows:
2024
2023
Discount rate
4.90%
4.50%
Inflation assumption (RPI)
3.10%
3.00%
Inflation assumption (CPI)
2.70%
2.50%
Rate of increase in salaries
2.70%
2.50%
Rate of increase to pensions in payment, that increase in line with RPI 
subject to a maximum of 5% p.a.
2.95%
2.90%
Rate of increase to pensions (in excess of GMP) in deferment
2.70%
2.50%
Notes to the Consolidated 
Financial Statements continued

Financial Statements
92
Sanderson Design Group  Annual Report & Accounts 2024
20. Retirement benefit obligations continued
Defined benefit schemes continued
The mortality assumptions imply the expected future lifetime from age 65 as follows:
2024
2023
Non-pensioner male currently 45
22.1
22.9
Pensioner male currently 65
21.1
21.9
Non-pensioner female currently 45
24.7
25.5
Pensioner female currently 65
23.6
24.3
2024
£000
2023
£000
Present value of funded obligations
(49,577)
(54,229)
Fair value of scheme assets
48,680
51,783
Deficit in funded scheme
(897)
(2,446)
Reconciliation of deficit in funded scheme
2024
£000
2023
£000
1 February
(2,446)
2,577
Contributions by employers
2,314
2,382
Defined benefit pension charge
(431)
(424)
Investment-related defined benefit pension charge
(218)
–
Total remeasurements of the net defined benefit liability
(116)
(6,981)
31 January
(897)
(2,446)
The fair value of the assets, which are not intended to be realised in the short term and may be subject 
to significant change before they are realised, and the present value of the schemes’ liabilities, which are 
derived from cash flow projections over long periods and thus inherently uncertain, were:
2024
£000
2023
£000
Equities, absolute return and property
–
12,831
Diversified growth funds
19,461
–
Fixed interest bonds
–
8,744
Buy and maintain credit
8,441
–
Gilts
5,035
3,628
Liability-driven investments
8,701
24,260
Insured annuities
100
114
Liquidity funds
6,216
–
Cash and other
726
2,206
Fair value of scheme assets
48,680
51,783
All assets are invested with fund managers in the UK investing in the UK and overseas investments. 
The assets do not include the Group’s financial instruments or property connected with the Group.
The actual return on assets, excluding interest income, less interest income on scheme assets, over the year 
was a loss of £2,197,000 (2023: loss of £23,675,000).
Reconciliation of opening and closing balances of the fair value of plan assets
2024
£000
2023
£000
Fair value of plan assets at beginning of year
51,783
76,701
Interest income on scheme assets
2,310
1,673
Loss on return on assets, excluding interest income
(4,508)
(25,348)
Contributions by employers
2,314
2,382
Benefits paid
(2,641)
(3,125)
Investment-related defined benefit pension costs
(218)
–
Scheme administrative costs
(360)
(500)
Fair value of scheme assets at end of year
48,680
51,783
 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
93
Sanderson Design Group  Annual Report & Accounts 2024
20. Retirement benefit obligations continued
Reconciliation of opening and closing balances of the present value of the defined benefit 
obligation
2024
£000
2023
£000
Benefit obligation at beginning of year
54,229
74,124
Interest cost
2,381
1,597
Remeasurement gains – changes in financial assumptions
(2,087)
(21,601)
Remeasurement gains – changes in demographic assumptions
(2,780)
(10)
Remeasurement gains – experience
475
3,244
Benefits paid
(2,641)
(3,125)
Benefit obligation at end of year
49,577
54,229
Analysis of amounts charged against profits
Amounts recognised in the income statement in respect of defined benefit retirement plans are as follows:
2024
£000
2023
£000
Interest income on scheme assets
2,310
1,673
Interest cost
(2,381)
(1,597)
Net pension interest (costs)/income
(71)
76
Scheme administrative costs
(360)
(500)
Defined benefit pension charge
(431)
(424)
Remeasurements of the net defined benefit liability/(asset) to be shown in the Statement of 
Comprehensive Income
2024
£000
2023
£000
Net remeasurement – financial
(2,087)
(21,601)
Net remeasurement – demographic
(2,780)
(10)
Net remeasurement – experience
475
3,244
Return on assets, excluding interest income
4,508
25,348
Total remeasurements of the net defined benefit liability
116
6,981
Sensitivity analysis
The table below shows the impact on the defined benefit obligation of changing each of the most 
significant assumptions in isolation. The figures in the table as at 31 January 2024 have been calculated 
using the same valuation method that was used to calculate the defined benefit obligation above and are 
consistent year on year.
Change in assumption
Impact on scheme liabilities 
2024 (£m)
Impact on scheme liabilities 
2023 (£m)
Increase
Decrease
Increase
Decrease
Discount rate
0.25% movement
(1.4)
1.4
(1.6)
1.7
Rate of inflation (RPI)*
0.25% movement
0.6
(0.5)
0.6
(0.7)
Rate of inflation (CPI)*
0.25% movement
0.3
(0.3)
0.4
(0.4)
Assumed life expectancy
1 year movement
2.4
(2.4)
2.3
(2.4)
*	
With corresponding changes to the CPI, salary and pension increase assumptions.
Extrapolation of the sensitivity analysis beyond the ranges shown may not be appropriate.
Risk exposure
Through its defined benefit pension plans, the Group is exposed to a number of risks, the most significant 
of which are detailed below:
•	 Asset volatility: The plan liabilities are calculated using a discount rate set with reference to corporate 
bond yields; if plan assets underperform this yield, this will create a deficit.
•	
Changes in bond yields: A decrease in corporate bond yields will increase plan liabilities, although this 
will be partially offset by an increase in the value of the plans’ bond holdings.
•	
Inflation risks: Some of the Group’s pension obligations are linked to salary inflation, and higher 
inflation will lead to higher liabilities (although, in most cases, caps on the level of inflationary increases 
are in place to protect the plans against extreme inflation). The majority of the plans’ assets are either 
unaffected by fixed interest bonds or loosely correlated with equities inflation, meaning that an increase 
in inflation will also increase the deficit.
•	
Life expectancy: The majority of the plans’ obligations are to provide benefits for the life of the member, 
so increases in life expectancy will result in an increase in the plans’ liabilities.
The weighted average duration of defined benefit obligations is 16 years.
Notes to the Consolidated 
Financial Statements continued

Financial Statements
94
Sanderson Design Group  Annual Report & Accounts 2024
21. Financial instruments
The accounting policies for financial instruments have been applied to the line items below:
31 January 2024
Amortised 
cost
£000
Financial derivative 
instruments for hedging
£000
Total
£000
Assets as per Balance Sheet
Net trade receivables and other receivables*
10,840
–
10,840
Minimum guaranteed licensing receivables 
9,448
–
9,448
Financial derivative instrument
–
26
26
Cash and cash equivalents
16,342
–
16,342
Total
36,630
26
36,656
*	
includes other receivables but excludes taxes and prepayment.
31 January 2024
Other financial 
liabilities
£000
Financial derivative 
instruments for hedging
£000
Total
£000
Liabilities as per Balance Sheet
Lease liabilities
5,146
–
5,146
Trade and other payables* 
12,918
–
12,918
Total
18,064
–
18,064
*	
includes other payables and accruals.
31 January 2023
Amortised cost
£000
Financial derivative 
instruments for hedging
£000
Total
£000
Assets as per Balance Sheet
Net trade receivables and other receivables*
12,834
–
12,834
Minimum guaranteed licensing receivables 
4,070
–
4,070
Financial derivative instrument
–
112
112
Cash and cash equivalents
15,401
–
15,401
Total
32,305
112
32,417
*	
includes other receivables but excludes taxes and prepayment.
31 January 2023 
Other financial 
liabilities
£000
Financial derivative 
instruments for hedging
£000
Total
£000
Liabilities as per Balance Sheet
Lease liabilities
5,122
–
5,122
Trade and other payables 
13,854
–
13,854
Total
18,976
–
18,976
The financial instruments in place are to mitigate the risks associated with net future US dollar receipts. 
The Group uses fixed forward hedging instruments. The fixed forward contracts are fixed agreements to 
exchange currency at the hedged rate. To manage the foreign exchange risk arising on future transactions, 
it is the Group’s policy to enter forward currency contracts to hedge the exposure. The details of the 
notional amount’s hedged rate and spot rate at 31 January 2024 are outlined below.
2024
2023
USD/GBP spot rate at 31 January
1.2659
1.2073
Fixed forward contracts
Weighted average forward rate
1.2725
1.1139
Maturing in the next year (Notional amount in US dollars 000’s)
2,350
1,800
The hedge ratio is 1:1.
The following table analyses the Group’s financial liabilities, into relevant maturity groupings based on the 
remaining period to contractual maturity at the Balance Sheet date. The amounts disclosed in the table 
are the contractual undiscounted cash flows. The maturity profile of undiscounted cash flows on variable 
interest rate borrowings has assumed interest rates as at the Balance Sheet date.
31 January 2024
Less than 
1 year
£000
Between 
1 to 2 years
£000
Between
2 to 5 years
£000
Over
5 years
£000
Trade and other payables
12,918
–
–
–
Leases (undiscounted cash flows)
1,513
2,802
1,055
–
14,431
2,802
1,055
–
31 January 2023
Less than
1 year
£000
Between
1 to 2 years
£000
Between
2 to 5 years
£000
Over
5 years
£000
Trade and other payables
13,854
–
–
–
Leases (undiscounted cash flows)
1,814
2,501
942
–
15,668
2,501
942
–
Notes to the Consolidated 
Financial Statements continued

Financial Statements
95
Sanderson Design Group  Annual Report & Accounts 2024
22. Share capital
Ordinary shares of 1p each:
Number of 
shares
£
Called up and fully paid:
31 January 2024
71,706,224
717,062
31 January 2023
71,468,206
714,682
31 January 2022
70,983,505
709,835
Sanderson Design Group PLC’s issued ordinary share capital with voting rights consists of 71,706,224 
(2023: 71,468,206) ordinary shares of which nil (2023: nil) ordinary shares are held in treasury and 1 
(2023: 1) ordinary share is held by the Walker Greenbank Plc EBT. Shares held in treasury or by the EBT are 
treated as cancelled when calculating EPS.
The market value of shares held by the EBT at 31 January 2024 was £1 (2023: £1). The total number of 
shares held in the EBT at the year end represented less than 0.1% (2023: 0.1%) of the issued shares.
Shares held by the EBT and the treasury shares are held for the purpose of satisfying awards under 
incentive plans to Executive Directors and senior management.
Long-Term Incentive Plans (‘LTIPs’) and Restricted Share Plans (‘RSPs’)
The Group operates LTIPs and RSPs. There have been 16 awards under this plan and its predecessor, in 
which Executive Directors and senior management of the Group participate. The LTIP and RSP scheme has 
previously been approved by the shareholders at an Annual General Meeting. 
Awards under the scheme are granted in the form of nil-priced share options, and are to be satisfied 
either using market-purchased shares or by the issuing of new shares. The awards vest in full or in part 
dependent on the satisfaction of specified performance targets at the end of the vesting period applying 
to each award. The number of awards that vest is dependent upon the performance underpinned at the 
date of grant.
On 13 November 2023, 238,019 shares vested under the Company’s LTIP Award Thirteen. To satisfy the 
vesting, shares of 1p each were allotted. The share price was 114.5p on the vesting date.
The vesting dates for Award Thirteen are split 40% on 11 November 2023, 36% on 11 November 2024, and 
24% on 11 November 2025. The fair value at the date of grant for this award has been determined based 
on the share price at the date of grant discounted by the estimated dividends payable on the shares over 
the relevant vesting period. The relevant fair values are 61.3p for awards vesting on 11 November 2023, 
59.2p for awards vesting on 11 November 2024, and 57.2p for those vesting on 11 November 2025.
The vesting dates for Award Fourteen are split 40% on 14 June 2024, 40% on 14 June 2025, and 20% on 
14 June 2026. The fair value at the date of grant for this award has been determined based on the share 
price at the date of grant discounted by the estimated dividends payable on the shares over the relevant 
vesting period. The relevant fair values are 164.5p for awards vesting on 14 June 2024, 161.1p for awards 
vesting on 14 June 2025, and 157.8p for those vesting on 14 June 2026.
The vesting dates for Award Fifteen are split 40% on 30 May 2025, 40% on 30 May 2026, and 20% on  
30 May 2027. The fair value at the date of grant for this award has been determined based on the share 
price at the date of grant discounted by the estimated dividends payable on the shares over the relevant 
vesting period. The relevant fair values are 132.2p for awards vesting on 30 May 2025, 129.4p for awards 
vesting on 30 May 2026, and 126.7p for those vesting on 30 May 2027.
The vesting dates for Award Sixteen are split 40% on 2 June 2026, 40% on 2 June 2027, and 20% on 2 June 
2028. The fair value at the date of grant for this award has been determined based on the share price at 
the date of grant discounted by the estimated dividends payable on the shares over the relevant vesting 
period. The relevant fair values are 113.6p for awards vesting on 2 June 2026, 110.4p for awards 
vesting on 2 June 2027, and 107.4p for those vesting on 2 June 2028. 
Further details of vesting conditions are set out in the Directors’ Remuneration Report.
Further details of Awards Thirteen to Sixteen are set out below:
Award Thirteen
Award Fourteen
Grant date of 
awards
11 Nov 2020
11 Nov 2020
11 Nov 2020
14 Jun 2021
14 Jun 2021
14 Jun 2021
Grant date fair 
value of award 
(pence per award)
See above
See above
See above
See above
See above
See above
Vesting date of 
awards
See above
See above
See above
See above
See above
See above
Maximum number 
of awards
344,361
344,361
344,361
143,725
143,725
143,725
Vesting condition 
based on
Adjusted PBT
Free cash 
flow
Sustainability 
improvement
Adjusted PBT
Free cash 
flow
Sustainability 
improvement
Relevant date for 
determination of 
vesting conditions
Adjusted  
PBT for  
the year 
ending  
31 Jan 2023
Free cash 
flow for  
the year 
ending  
31 Jan 2023
Sustainability 
improvement 
for the year 
ending  
31 Jan 2023
Adjusted  
PBT for  
the year 
ending  
31 Jan 2024
Free cash 
flow for  
the year 
ending  
31 Jan 2024
Sustainability 
improvement 
for the year 
ending  
31 Jan 2024
Notes to the Consolidated 
Financial Statements continued

Financial Statements
96
Sanderson Design Group  Annual Report & Accounts 2024
22. Share capital continued
Long-Term Incentive Plans (‘LTIPs’) and Restricted Share Plans (‘RSPs’) continued
Award Fifteen
Award Sixteen
Grant date of 
awards
30 May 
2022
30 May 2022
30 May 2022
2 June 2023
2 June 2023
2 June 2023
Grant date fair 
value of award 
(pence per award)
See above
See above
See above
See above
See above
See above
Vesting date of 
awards
See above
See above
See above
See above
See above
See above
Maximum number 
of awards
184,686
184,686
184,686
195,689
195,689
195,689
Vesting condition 
based on
Adjusted 
PBT 
Cash 
generated 
from 
operations 
Sustainability 
improvement 
Adjusted 
PBT
Cash 
generated 
from 
operations
Sustainability 
improvement
Relevant date for 
determination of 
vesting conditions
Adjusted  
PBT for  
the year 
ending  
31 Jan 2025
Cash 
generated 
from 
operations 
for the year 
ending  
31 Jan 2025
Sustainability 
improvement 
for the year 
ending  
31 Jan 2025
US sales  
for the  
year  
ending  
31 Jan 2026
Cash 
generated 
from 
operations 
for the year 
ending  
31 Jan 2026
Sustainability 
improvement 
for the  
year ending  
31 Jan 2026
The fair values of these payments are measured at the date of grant, taking into account the terms and 
conditions upon which the awards are granted. The fair value is recognised over the period during which 
employees become conditionally entitled to the awards, subject to the Group’s estimate of the number of 
awards which will lapse, either due to employees leaving the Group prior to vesting or due to non-market-
based performance conditions not being met. The total amount recognised in the Income Statement as 
an expense is adjusted to reflect the actual number of awards that vest. National Insurance contributions 
related to the awards are recognised as an expense in the Income Statement with a corresponding liability 
on the Balance Sheet.
The expense recognised in the Income Statement for share awards granted to employees is disclosed in 
note 9.
Movements in the number of awards outstanding, assuming maximum achievement of vesting conditions, 
are as follows:
2024
Number
2023
Number
At 1 February
1,692,458
2,388,944
Granted
587,067
554,058
Exercised
(238,019)
(484,701)
Shares not issued in exchange for cash award for payment of personal taxes
–
(376,090)
Forfeiture
(99,756)
(209,179)
Lapsed
(79,338)
(180,574)
At 31 January
1,862,412
1,692,458
The share-based payment charge in the Income Statement can be analysed as follows:
2024
£000
2023
£000
Equity charge
422
493
Accrual of employer’s National Insurance contribution
58
15
Share-based payment charge
480
508
23. Other reserves
Capital reserve represents:
£000
Share premium of companies acquired under merger accounting principles
1,276
Capital reserve arising on consolidation
293
Capital redemption reserve on capital restructurings
41,888
At 31 January 2023
43,457
At 31 January 2024
43,457
Other reserves represent:
2024
£000
2023
£000
Capital reserve
43,457
43,457
Merger reserve
(2,950)
(2,950)
Foreign currency translation reserve
(769)
(367)
39,738
40,140
Notes to the Consolidated 
Financial Statements continued

Financial Statements
97
Sanderson Design Group  Annual Report & Accounts 2024
24. Dividends
During the year to 31 January 2024, the Group paid a final dividend of 2.75p (£1,965,000) on 11 August 
2023 and an interim dividend of £0.75p (£536,000) on 24 November 2023.
A final dividend of 2.75p is now proposed taking the full year dividend to 3.50p. This payment will be made 
on 9 August 2024 to the shareholders registered on the Company’s register on 12 July 2024 if approved 
at the Company’s forthcoming Annual General Meeting. The Board remains committed to a progressive 
dividend policy as part of the capital allocation priorities of the Group.
25. Analysis of net funds
1 February 
2023
£000
Cash flow
£000
Other non-cash 
changes
£000
31 January
2024
£000
Cash and cash equivalents
15,401
1,097
(156)
16,342
Finance lease liabilities
(5,123)
(2,434)
2,411
(5,146)
Net funds
10,278
(1,337)
2,255
11,196
26. Commitments
Capital commitments
Capital expenditure contracted for at the Balance Sheet date but not yet incurred is as follows:
2024
£000
2023
£000
Property, plant and equipment
648
162
Contractual commitments
At the balance sheet date, the Group had entered into a lease contract for a new head office building. The 
lease is £654,000 per annum for a minimum of ten years and includes a rent-free period of two years and 
an option to extend. The Group will recognise a right-of-use asset and associated lease liability at the 
point the lease is signed and the right to use the asset commences.
Contingent liabilities
The Group has a duty deferment guarantee in place to His Majesty’s Revenue & Customs (‘HMRC’) of 
£900,000 (2023: £900,000) with Barclays Bank Plc as part of a £1,000,000 (2023: £1,000,000) bonds, 
guarantees and standing letter of credit facility. 
Notes to the Consolidated 
Financial Statements continued

Financial Statements
98
Sanderson Design Group  Annual Report & Accounts 2024
Note
2024
£000
2023
£000
Non-current assets
Right-of-use assets
6
180
466 
Investments
7
59,941
80,441 
Deferred income tax asset
9
834
756 
60,955
81,663
Current assets
Other receivables
8
4,728
1,294
Cash and cash equivalents
60
473
4,788
1,767
Total assets
65,743
83,430
Current liabilities
Creditors: amounts falling due within one year
10
(1,392)
(16,678)
Lease liabilities
6
(131)
(356)
Provision for liabilities and charges
11
(650)
–
(2,173)
(17,034)
Non-current liabilities
Lease liabilities
6
(30)
–
Provision for liabilities and charges
11
–
(650)
(30)
(650)
Total liabilities
(2,203)
(17,684)
Net assets
63,540
65,746
Capital reserves
Called-up share capital
12
717
715
Share premium account
18,682
18,682
Retained earnings
2,253
4,461
Capital redemption reserves
13
41,888
41,888
Total shareholders’ funds
63,540
65,746
Company Balance Sheet
As at 31 January 2024
The Company made a loss for the year of £53,000 (2023: profit after tax of £1,030,000). During the year, 
the Company received dividend income of £20,500,000 (2023: £nil) from and made an impairment charge 
of £20,500,000 (2023: £nil) in the value of the investment in its subsidiary company, Globaltex 2015 Limited.
The financial statements on pages 98 to 105 were approved by the Board of Directors on 23 April 2024 
and signed on its behalf by
	
	
Lisa Montague	
	
	
	
Mike Woodcock
Director	 	
	
	
	
Director
Registered number: 61880
 

Financial Statements
99
Sanderson Design Group  Annual Report & Accounts 2024
Called-up 
share capital 
(note 12)
£000
Share 
premium 
account
£000
Retained 
earnings
£000
Capital 
redemption 
reserve
(note 13)
£000
Total 
shareholders’ 
funds
£000
Balance at 31 January 2022
710
18,682
5,963
41,888
67,243
Profit for the year
–
–
1,030
–
1,030
Total comprehensive income
–
–
1,030
–
1,030
Transactions with owners, recognised  
directly in equity:
Issuance of share capital for share-based 
payment vesting
5
–
(5)
–
–
Dividends
–
–
(2,484)
–
(2,484)
Share-based award equity charge
–
–
493
–
493
Related tax movements on share-based award
–
–
(106)
–
(106)
Share-based award payment on vesting
–
–
(430)
–
(430)
Balance at 31 January 2023
715
18,682
4,461
41,888
65,746
Loss for the year
–
–
(53)
–
(53)
Total comprehensive loss
–
–
(53)
–
(53)
Transactions with owners, recognised directly 
in equity:
–
–
–
–
–
Issuance of share capital for share-based 
payment vesting
2
–
(2)
–
–
Dividends
–
–
(2,501)
–
(2,501)
Share-based award equity charge
–
–
422
–
422
Related tax movements on share-based award
–
–
(74)
–
(74)
Balance at 31 January 2024
717
18,682
2,253
41,888
63,540
The notes on pages 99 to 105 form an integral part of these financial statements. 
Company Statement of Changes in Equity
Year ended 31 January 2024
Notes to the Company 
Financial Statements
1. Accounting policies and general information
Basis of consolidation
These financial statements present information relating to the entity Sanderson Design Group PLC (‘the 
Company’) and are not consolidated. The consolidated financial statements of Sanderson Design Group 
PLC and its subsidiaries (‘the Group’) of which the Company is the parent are separately presented 
within the Annual Report and Accounts and are prepared in accordance with UK adopted International 
Accounting Standards. 
Basis of preparation
The financial statements have been prepared in accordance with the FRS 101. The financial statements 
have been prepared under the historical cost convention, and with the accounting policies set out below, 
which have been consistently applied to all periods presented unless otherwise indicated.
The Directors have a reasonable expectation that the Company has adequate resources to continue in 
operational existence for the foreseeable future. Therefore, the Company continues to adopt the going 
concern basis in preparing its financial statements as detailed in the Group’s going concern analysis.
No Income Statement is presented for the Company as it has applied the exemption provided by Section 
408 of the Companies Act 2006.
In accordance with FRS 101, the following exemptions from the requirements of IFRSs have been applied 
in the preparation of these financial statements:
•	 Paragraphs 45(b) and 46 to 52 of IFRS 2, ‘Share-based payment’ (details of the number and weighted 
average exercise prices of share options, and how the fair value of goods or services received was 
determined).
•	 IFRS 7, ‘Financial Instruments: Disclosures’.
•	 Paragraphs 91 to 99 of IFRS 13, ‘Fair value measurement’ (disclosure of valuation techniques and inputs 
used for fair value measurement of assets and liabilities).
•	 Paragraph 38 of IAS 1, ‘Presentation of financial statements’ comparative information requirements in 
respect of:
(i)	 paragraph 79(a)(iv) of IAS 1;
(ii)	 paragraph 73(e) of IAS 16 ‘Property, plant and equipment’;
(iii)	paragraph 118(e) of IAS 38 ‘Intangible assets’ (reconciliations between the carrying amount at the 
beginning and end of the period); and
(iv)	paragraphs 76 and 79(d) of IAS 40 ‘Investment Property’.
•	 The following paragraphs of IAS 1, ‘Presentation of financial statements’:
(i)	 10(d) (statement of cash flows);
(ii)	 10(f) (a statement of financial position as at the beginning of the preceding period when an entity 
applies an accounting policy retrospectively or makes a retrospective restatement of items in its 
financial statements, or when it reclassifies items in its financial statements);
(iii)	16 (statement of compliance with all IFRS);
(iv)	38A (requirement for minimum of two primary statements, including cash flow statements);
(v)	 111 (cash flow statement information); and
(vi)	134-136 (capital management disclosures).
•	 IAS 7, ‘Statement of cash flows’.
•	 Paragraphs 30 and 31 of IAS 8 ‘Accounting policies, changes in accounting estimates and errors’ 
(requirement for the disclosure of information when an entity has not applied a new IFRS that has been 
issued but is not yet effective).

Financial Statements
100
Sanderson Design Group  Annual Report & Accounts 2024
cost using the effective interest method less any amounts written off to reflect impairment, with changes 
in the carrying amount recognised in the Income Statement within administration expenses; and 
•	 ‘Cash and cash equivalents’ – these comprise deposits with an original maturity of 90 days or less with 
banks and financial institutions, bank balances, bank overdrafts with the right of offset and cash in hand.
The Company’s non-derivative financial liabilities are classified as ‘Other liabilities’. Other liabilities are 
financial liabilities with fixed or determinable payments that are not quoted in an active market. They arise 
when the Company receives goods or services directly from a payable or supplier, or borrows money, with 
no intention of trading the liability. This category includes:
•	 ‘Creditors’ – these are typically non-interest bearing and following initial recognition are included in the 
Balance Sheet at amortised cost using the effective interest method;
•	 ‘Bank overdrafts’ – these are initially recorded at fair value based on proceeds received net of issue 
costs and subsequently held at amortised cost using the effective interest method; and
•	 ‘Borrowings’ – these are recorded initially at the fair value, net of direct issue costs, and are 
subsequently stated at amortised cost. Finance charges, including premiums payable on settlement, 
or redemption and direct issue costs, are accounted for in the Income Statement, using the effective 
interest method, and are included within the carrying amount of the instrument to the extent that they 
are not settled in the period in which they arise. Borrowings are classified as current liabilities unless 
the Company has an unconditional right to defer settlement of the liability for at least 12 months after 
the end of the reporting period. Borrowing costs are capitalised as an increase to the carrying value of 
software or property, plant and equipment on major projects where their impact is material. 
Cash and cash equivalents
Cash and cash equivalents represent only liquid assets with original maturity of 90 days or less. Cash 
and cash equivalents include cash in hand, deposits held at call with banks and bank overdrafts. Bank 
overdrafts that cannot be offset against other cash balances are shown within borrowings in current 
liabilities on the Balance Sheet.
Leases
Definition of a lease
At the lease commencement date, a right-of-use asset is recognised for the leased item with a 
corresponding lease liability for any payments due. The right-of-use asset is initially measured at cost, 
being the present value of the lease payments paid or payable (net of any incentives received from the 
lessor), plus any initial direct costs and/or restoration costs.
Right-of-use assets are depreciated on a straight-line basis from the commencement date of the lease 
to the earlier of the end of the asset’s useful life or the end of the lease term. The lease term is the non-
cancellable period of the lease plus any periods for which the Company is ‘reasonably certain’ to exercise 
any extension options. If right-of-use assets are considered to be impaired, the carrying value is reduced 
accordingly. After initial recognition, the lease liability is recorded at amortised cost using the effective 
interest method. 
1. Accounting policies and general information continued
Basis of preparation continued
•	 Paragraph 17 of IAS 24, ‘Related party disclosures’ (key management compensation).
•	 IFRS 7 financial instrument disclosure.
•	 The requirements in IAS 24, ‘Related party disclosures’ to disclose related party transactions entered 
into between two or more members of a group.
•	 Paragraphs 130(f)(ii), 130(f)(iii), 134(d) to 134(f) and 135(c) to 135(e) of IAS 36, ‘Impairment of Assets’.
•	 The requirements of paragraphs 62, B64(d), B64(e), B64(g), B64(h), B64(j) to B64(m), B64(n)(ii), B64(o)
(ii), B64(p), B64(q)(ii), B66 and B67 of IFRS 3 ‘Business Combinations’.
The preparation of financial statements requires the use of certain critical accounting estimates. It 
also requires management to exercise its judgement in the process of applying the Group’s accounting 
policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions and 
estimates are significant to the financial statements, are disclosed in the critical accounting estimates and 
judgements section of the Company.
Adoption of new and revised accounting standards and interpretations
No new standards and interpretations issued and effective for the year have had any significant impact.
Foreign currencies
For the purpose of the financial statements, the results and financial position are expressed in sterling, 
which is the functional and presentation currency of the Company.
Transactions in foreign currencies, which are those other than the functional currency of the Company, are 
recorded at the rate ruling at the date of the transaction. 
Investments
Investments in subsidiary undertakings are recorded at cost plus incidental expenses less any provision 
for impairment. Impairment reviews are performed by the Directors when there has been an indication of 
potential impairment. In accordance with IAS 39, the Company has adopted the cost-based approach for 
subsequent changes in the value of contingent consideration which represent a financial liability or asset. 
These are treated as part of the cost or a reduction in the cost of the investment.
Financial assets and liabilities – measurement basis
Financial assets and liabilities are recognised on the date on which the Company becomes a party to the 
contractual provisions of the instrument giving rise to the asset or liability. Financial assets and liabilities 
are initially recognised at fair value plus transaction costs and are continually reviewed for impairment 
going forward. Any impairment of a financial asset is charged to the Income Statement when incurred. 
Financial assets are derecognised when the Company’s rights to cash inflows from the asset expire; 
financial liabilities are derecognised when the contractual obligations are discharged, cancelled or expired.
Non-derivative financial assets are classified as either amortised cost or fair value through profit and loss. 
This category includes:
•	 ‘Trade and other receivables’ – these are non-derivative financial assets with fixed or determinable 
payments that are not quoted in an active market. They arise when the Company provides goods 
directly to a customer, or advances money, with no intention of trading the loan or receivable.  
Trade receivables are recognised initially at the amount of consideration that is unconditional. 
Subsequent to initial recognition, loans and receivables are included in the Balance Sheet at amortised 
Notes to the Company 
Financial Statements continued

Financial Statements
101
Sanderson Design Group  Annual Report & Accounts 2024
1. Accounting policies and general information continued
Employee benefits – retirement benefit obligations
Sanderson Design Group operates both defined benefit and defined contribution pension schemes for the 
benefit of its employees.
Defined benefit pension schemes are accounted for within the separate financial statements of the 
Company’s trading subsidiary, Sanderson Design Group Brands Limited (formerly Abaris Holdings Limited). 
The Company recognises contributions to defined contribution schemes in respect of its employees as 
expenses when incurred.
Employee share ownership plan (‘ESOP’)
Where the Company’s issued share capital is acquired by an ESOP trust sponsored by the Company, the 
cost of acquisition is deducted from retained earnings.
Employee benefits – share-based payments under Long Term Incentive Plans (‘LTIPs’) and Restricted 
Share Plans (‘RSPs’)
The Company issues equity-settled share-based payments to certain employees which must be measured at 
fair value and recognised as an expense in the Income Statement with a corresponding increase in equity.
The fair values of these payments are measured at the date of grant, considering the terms and conditions 
upon which the awards are granted. The fair value is recognised over the period during which employees 
become conditionally entitled to the awards, subject to the Company’s estimate of the number of awards 
which will lapse, either due to employees leaving the Company prior to vesting or due to non-market-
based performance conditions not being met. 
The total amount recognised in the Income Statement as an expense is adjusted to reflect the actual 
number of awards that vest. National Insurance contributions related to the awards are recognised as an 
expense in the Income Statement with a corresponding liability on the Balance Sheet.
Employee benefits – short-term bonus plans
The Company recognises a liability and an expense for bonuses where contractually obliged or where 
there is a past practice that has created a constructive obligation. 
Provisions for liabilities and charges
Provisions are required for restructuring costs and employment-related benefits when the Company has a 
present legal or constructive obligation at the reporting date as a result of a past event and it is probable 
that settlement will be required of an amount that can be reliably estimated.
Other provisions reflect the Directors’ best estimate of future obligations relating to legal claims and 
litigation, together with dilapidation costs for the maintenance of leasehold properties arising from past 
events such as lease renewals and terminations. These estimates are reviewed at the reporting date and 
updated as necessary.
Share capital
Ordinary shares are classified as equity. Costs directly attributable to the issue of new ordinary shares are 
shown in equity as a deduction, net of tax, from the proceeds. Dividend distribution is set by the Board on 
a regular basis so long as sufficient funds are available.
Share premium
Incremental costs directly attributable to the issue of new ordinary shares or options are shown in equity 
as a deduction, net of tax, from the proceeds.
Treasury shares
Consideration paid including any directly attributable incremental costs (net of income taxes) on the 
purchase of the Company’s equity share capital (treasury shares) is deducted from equity attributable 
to the Company’s equity holders until the shares are cancelled or reissued. Where such shares are 
subsequently reissued, any consideration received, net of any directly attributable incremental transaction 
costs and the related income tax effects, is included in equity attributable to the Company’s equity 
shareholders. The EBT is treated as an agent of the Company and as such EBT transactions are treated as 
being those of the Company.
Taxation including deferred tax
Current tax is based on the taxable profit for the year. Taxable profit differs from the net profit as reported 
in the Income Statement because it excludes items of income or expense that are taxable or deductible in 
other years and it further excludes items that are never taxable or deductible. The Company’s liability for 
current tax is calculated using tax rates that have been enacted or substantively enacted by the Balance 
Sheet date. Current tax includes withholding taxes from sales and licensing income in overseas territories.
Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is 
settled or the asset is realised. Deferred tax is charged or credited in the Income Statement, except when 
it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with 
in equity. A deferred tax asset is recognised relating to share-based payments equal to the intrinsic value 
(market price at the year-end less the exercise price). Deferred tax is recognised in the profit and loss 
based on the temporary difference between the tax base of the fair value of the employee’s services 
received in the year. The amount recognised in equity is the excess deduction based on the difference 
between the intrinsic value and the cumulative fair value of the share-based payments recognised in profit 
and loss. 
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax 
assets against current tax liabilities and when the deferred tax assets and liabilities relate to income taxes 
levied by the same taxation authority on either the same taxable entity or different taxable entities and 
there is an intention to settle the balances on a net basis.
Dividend income
Dividend income is recognised when the right to receive payment is established.
Dividend distributions
Dividend distributions to the Company’s shareholders are recognised as a liability in the Company’s 
financial statements in the period in which the dividends are approved by the Company’s shareholders.
Notes to the Company 
Financial Statements continued

Financial Statements
102
Sanderson Design Group  Annual Report & Accounts 2024
2. Critical accounting estimates and assumptions
The Company makes estimates and assumptions concerning future events. The resulting accounting 
estimates will seldom precisely equal the related actual results. The Company applies its best endeavours 
in setting accounting estimates, and uses historical experience and other factors, including input from 
experienced and specialist management. Estimates and assumptions are periodically re-evaluated and the 
resulting accounting balances updated as new information, including actual outcomes, becomes apparent. 
In the current year, there are no estimates and judgements of the Company that have a significant risk of 
causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. 
3. Auditors’ remuneration
2024
£000
2023
£000
Audit fee – fees payable to the Company’s auditor for the audit of the 
Parent Company and the consolidation of the Group financial statements
88
65
4. Employee information
2024
£000
2023
£000
Wages and salaries
2,204
1,969
Social security costs
161
209
Other pension costs
91
108
Share-based payment awards, including NIC thereon
480
508
Employee benefit expense
2,936
2,794
The average monthly number of employees (including Directors) during the year
2024
£000
2023
£000
Corporate and administration
22
22
5. Emoluments of Directors
Information on the remuneration of the Directors, including the highest paid Director, is provided in the 
emoluments of Directors and key management personnel section in the note to the consolidated financial 
statements.
6. Right-of-use assets and lease liabilities
As a lessee
Information about leases for which the Company is a lessee is presented below:
Right-of-use assets
Leasehold
properties
£000
Vehicles
£000
Total
£000
Cost
31 January 2023
2,292
18
2,310
Additions
132
70
202
31 January 2024
2,424
88
2,512
Accumulated depreciation and impairment 
31 January 2023
1,827
17
1,844
Charge
465
23
488
31 January 2024
2,292
40
2,332
Net book amount
31 January 2024
132
48
180
31 January 2023
465
1
466
Lease liabilities
Leasehold 
properties
£000
Vehicles
£000
Total
£000
Balance
31 January 2023
356
–
356
Additions
132
70
202
Amounts paid
(374)
(23)
(397)
31 January 2024
114
47
161
Notes to the Company 
Financial Statements continued

Financial Statements
103
Sanderson Design Group  Annual Report & Accounts 2024
6. Right-of-use assets and lease liabilities continued
Lease liabilities continued
2024
£000
2023
£000
Lease liabilities
Maturity analysis – contractual lease liabilities
Current
131
356
Non-current
30
–
Total lease liabilities
161
356
7. Investments
Shares in subsidiary undertakings:
2024
£000
2023
£000
Cost
80,441
80,441
Provision for impairment
(20,500)
–
Net book amount at 31 January
59,941
80,441
Sanderson Design Group PLC is registered and domiciled in the United Kingdom. It is the Parent Company 
of the Sanderson Design Group. The Company’s subsidiary undertakings at 31 January 2024, all of which 
are wholly owned, were as follows:
Shares in subsidiary undertakings:
Country of 
incorporation and 
place of business
Holding
Proportion of voting 
rights/shares held by 
the Company
Nature of business
Sanderson Design Group Brands Limited 
UK
Ordinary shares
100%
Trading
Globaltex 2015 Limited
UK
Ordinary shares
100%
Inactive
Globaltex Limited*
UK
Ordinary shares
100%
Inactive
Sanderson Design Group Inc* 
US
Ordinary shares
100%
Trading
Clarke & Clarke Inc*
US
Ordinary shares
100%
Dormant
Sanderson Design Group Brands SARL*
France
Ordinary shares
100%
Inactive
Sanderson Design Group Brands B.V.*
Netherlands
Ordinary shares
100%
Sales support
Sanderson Design Group Brands GmbH
Germany
Ordinary shares
100%
Sales support
Abaris Holdings Limited*
UK
Ordinary shares
100%
Dormant
Abaris (Overseas) Holdings Limited*
UK
Ordinary shares
100%
Dormant
Anstey Wallpaper Company Limited*
UK
Ordinary shares
100%
Dormant
Anthology Fabrics and Wallcoverings Limited*
UK
Ordinary shares
100%
Dormant
Arthur Sanderson & Sons Limited*
UK
Ordinary shares
100%
Dormant
Barracks Fabric Printing Limited*
UK
Ordinary shares
100%
Dormant
Harlequin Fabrics & Wallcoverings Limited*
UK
Ordinary shares
100%
Dormant
Morris & Co. (Artworkers) Limited*
UK
Ordinary shares
100%
Dormant
Shares in subsidiary undertakings:
Country of 
incorporation and 
place of business
Holding
Proportion of voting 
rights/shares held by 
the Company
Nature of business
Sanderson of London Limited*
UK
Ordinary shares
100%
Dormant
Scion Fabrics & Wallcoverings Limited*
UK
Ordinary shares
100%
Dormant
Scion Living Limited*
UK
Ordinary shares
100%
Dormant
Standfast Dyers and Printers Limited
UK
Ordinary shares
100%
Dormant
Walker Greenbank Distribution Limited*
UK
Ordinary shares
100%
Dormant
Walker Greenbank Limited* 
UK
Ordinary shares
100%
Dormant
William Morris Wallpapers Limited*
UK
Ordinary shares
100%
Dormant
Zoffany Limited*
UK
Ordinary shares
100%
Dormant
Sanderson Design Group Brands (Ireland) 
Limited*
Ireland
Ordinary shares
100%
Dormant
*	 Indicates that the shares are held by a subsidiary company.
During the year, the Company struck off Cirka Limited, Design Edition Limited, Strides Textile Limited and 
Style Library Limited.
Registered offices of the Company’s related undertakings, all of which are wholly owned, are as follows:
Name of subsidiary undertaking
Registered office
Sanderson Design Group Inc*
800 Huyler Street, Teterboro, New Jersey, 07608, USA
Clarke & Clarke Inc*
2416 Camino Oleada, San Clemente, California, 92673, USA
Sanderson Design Group Brands SARL*
19 Rue de Mail, Paris, 75002, France
Sanderson Design Group Brands B.V.*
Postbus 372, 1970 AJ IJMUIDEN, Netherlands
Sanderson Design Group Brands GmbH*
Wiesenhüttenstrasse 11, 60329 Frankfurt am Main, Germany
Sanderson Design Group Brands (Ireland) Limited*
12 Merrion Square, Dublin 2, Dublin, DO2 H79, Ireland
All undertakings other than the ones listed above
Chalfont House, Oxford Road, Denham, UB9 4DX, UK
8. Other receivables
Current
2024
£000
2023
£000
Other taxes and social security
582
1,274
Amount owing by subsidiary undertaking
3,696
–
Prepayments and other receivables
450
20
4,728
1,294
Amount owed by the subsidiary undertaking is non-interest bearing and is unsecured. This loan is payable 
by the subsidiary on demand should payment be required but has no fixed date of repayment.
Notes to the Company 
Financial Statements continued

Financial Statements
104
Sanderson Design Group  Annual Report & Accounts 2024
9. Deferred income tax
A deferred tax asset of £834,000 (2023: £756,000) is recognised in respect of unutilised tax losses, future 
deductions for share-based payments and other temporary differences.
At 31 January 2024, the Company had gross unused UK tax losses of £2,417,919 (2023: £2,138,000) 
available for offset against future profits. 
2024
£000
2023
£000
Taxable temporary differences on property, plant and equipment
3
3
Taxable temporary differences on deductible tax losses carried forward
535
535
Taxable temporary differences on short-term differences
69
–
Taxable temporary differences on share-based payments
227
218
834
756
There are also unutilised capital tax losses at 31 January 2024 of £4,881,000 (2023: £4,881,000) but no 
deferred tax asset has been recognised as it is not considered probable that these losses will be utilised.
10. Creditors: amounts falling due within one year
2024
£000
2023
£000
Trade creditors
136
14
Corporation tax creditor
–
1
Amounts owed to subsidiary undertakings
–
15,385
Other creditors
–
517
Accruals
1,256
761
1,392
16,678
11. Provision for other liabilities and charges
Property
£000
 Other
£000
 Total
£000
31 January 2022
650
1,043
1,693
Utilised
–
(1,043)
(1,043)
31 January 2023
650
–
650
31 January 2024
650
–
650
2024
£000
2023
£000
Current
650
–
Non-current
–
650
Total
650
650
Property
Property-related provisions consist of estimated rectification costs arising from wear and tear that will fall 
due on exiting property leases.
12. Called up share capital
Ordinary shares of 1p each:
Number of 
shares
£
Called up and fully paid:
31 January 2024
71,706,224
717,062
31 January 2023
71,468,206
714,682
31 January 2022
70,983,505
709,835
Sanderson Design Group PLC’s issued ordinary share capital with voting rights consists of 71,706,224 
(2023: 71,468,206) ordinary shares of which nil (2023: nil) ordinary shares are held in treasury and 1 
(2023: 1) ordinary share is held by the Walker Greenbank Plc EBT. Shares held in treasury or by the EBT are 
treated as cancelled when calculating EPS.
The market value of shares held by the EBT at 31 January 2024 was £1 (2023: £1). The total number of 
shares held in the EBT at the year end represented less than 0.1% (2023: 0.1%) of the issued shares.
Shares held by the EBT and the treasury shares are held for the purpose of satisfying awards under 
incentive plans to Executive Directors and senior management.
Long-Term Incentive Plans (‘LTIPs’) and Restricted Share Plans (‘RSPs’)
The Group operates LTIPs and RSPs share-based award schemes. There have been 16 awards under this 
plan, in which Executive Directors and senior management of the Group participate. Further details are 
included in the note to the consolidated financial statements of the Group, which are separately included 
within the Annual Report and Accounts. 
Notes to the Company 
Financial Statements continued

Financial Statements
105
Sanderson Design Group  Annual Report & Accounts 2024
13. Capital redemption reserve
The capital redemption reserve represents:
£
Capital redemption reserve on capital restructurings
At 31 January 2024
41,888
At 31 January 2023
41,888
At 31 January 2022
41,888
14. Dividends
During the year to 31 January 2024, the Company paid a final dividend of 2.75p (£1,965,000) on  
11 August 2023 and an interim dividend of 0.75p (£536,000) on 24 November 2023.
A final dividend of 2.75p is now proposed taking the full year dividend to 3.50p. This payment will be made 
on 9 August 2024 to the shareholders registered on the Company’s register on 12 July 2024 if approved 
at the Company’s forthcoming Annual General Meeting. The Board remains committed to a progressive 
dividend policy as part of the capital allocation priorities of the Group.
15. Contingent liability
The Company is party to a cross-guarantee relating to the borrowings of its subsidiary undertakings in the 
UK under funding arrangements and a guarantee in place to His Majesty’s Revenue & Customs (‘HMRC’) 
of £900,000 (2023: £900,000) with Barclays Bank Plc as part of a £1,000,000 (2023: £1,000,000) bonds, 
guarantees and standing letter of credit facility. 
Notes to the Company 
Financial Statements continued

Financial Statements
106
Sanderson Design Group  Annual Report & Accounts 2024
The Group monitors several alternative performance measures (‘APMs’) in managing its business, which 
are not defined or specified under the requirements of IFRS because they exclude amounts that are 
included in, or include amounts that are excluded from, the most directly comparable measure calculated 
and presented in accordance with IFRS or are calculated using financial measures that are not calculated 
in accordance with IFRS.
The Group believes that these APMs, which are not considered to be a substitute for or superior to IFRS 
measures, provide stakeholders with additional helpful information on the performance of the business. 
These APMs are consistent with how the business performance is planned and reported within the internal 
management reporting to the Board. Some of these APMs are also used for the purpose of setting 
remuneration targets.
These APMs should be viewed as supplemental to, but not as a substitute for, measures presented in the 
consolidated financial information relating to the Group, which are prepared in accordance with IFRS. 
The Group believes that these APMs are useful indicators of its performance. The Group may have some 
APMs bearing the same names as reported by other companies but they may not be comparable due to 
differences in the way they are calculated.
APM
Closest equivalent 
statutory measure
Reconciling items to 
statutory measure
Definition and purpose
Income Statement measures
Revenue growth at 
constant currency
None
Not applicable
The Group reports some financial measures, 
primarily international sales and licensing income, 
on both a reported and constant currency basis. 
The constant currency basis retranslates the 
previous year revenues at the average actual 
periodic exchange rates used in the current 
financial year. This measure is presented as a 
means of eliminating the effects of exchange rate 
fluctuations on the year-on-year reported results.
Underlying profit from 
operations
Profit from 
operations
Adjusting items 
(see note 12)
Profit from operations before the impact of non-
underlying adjusting items.
Adjusted underlying 
profit before tax
Profit before tax
Adjusting items 
(see note 12)
Profit before the impact of non-underlying 
adjusting items and tax. The Group considers 
this to be an important measure of Group 
performance and is consistent with how the 
business performance is reported and assessed by 
the Board.
This is a measure used within the Group’s incentive 
plans – see the Remuneration Report.
APM
Closest equivalent 
statutory measure
Reconciling items to 
statutory measure
Definition and purpose
Adjusted underlying 
basic earnings per 
share
Earnings per share
Adjusting items 
(see note 12)
Profit after tax attributable to owners of the parent 
and before the impact of non-underlying adjusting 
items, divided by the weighted average number of 
ordinary shares in issue during the financial year.
This is a measure used within the Group’s incentive 
plans – see the Remuneration Report.
Adjusted underlying 
diluted earnings per 
share
Diluted earnings 
per share
Adjusting items 
(see note 12)
Profit after tax attributable to owners of the parent 
and before the impact of non-underlying adjusting 
items, divided by the weighted average number of 
ordinary shares in issue during the financial year 
adjusted for the effects of any potentially dilutive 
options.
EBITDA*
Reported EBITDA*
Not applicable
Calculated as profit before the impact of adjusting 
items, net finance costs, tax, depreciation and 
amortisation as disclosed on the face of the 
consolidated Income Statement. This measure is 
used in calculating the return on capital employed 
for the Group.
Balance Sheet measure
Net cash
None
Analysis of net 
funds (see note 
25)
Calculated as year end cash and cash equivalents 
less borrowings. This measure is a good indication 
of the strength of the Group’s Balance Sheet 
position and is widely used by credit rating 
agencies.
Cash flow measures
Free cash flow
None
Analysis of net 
funds (see note 
25)
The cash generated from the Group’s operating 
activities less capital expenditure, cash lease 
payments and interest but excluding dividends 
paid. This is a measure of cash retained by the 
Group.
*	 EBITDA is not defined within IFRS but is a widely accepted profit measure being earnings before interest, tax, depreciation and 
amortisation.
Glossary

Financial Statements
107
Sanderson Design Group  Annual Report & Accounts 2024
2020
2021
2022
2023
2024
Revenue (£m)
111.5
93.8
112.2
112.0
108.6
Adjusted underlying profit before tax (£m)
7.5
7.0
12.5
12.6
12.2
Adjusted underlying profit before tax (%)
6.7%
7.5%
11.1%
11.3%
11.2%
Adjusted EPS (p)
9.35
7.89
13.75
14.18
13.74
Profit before tax (£m)
4.5
4.9
10.4
10.9
10.4
Profit before tax (%)
4.0%
5.2%
9.2%
9.7%
9.6%
Profit after tax (£m)
3.8
3.8
7.8
8.8
8.2
Basic EPS (p)
5.41
5.39
10.93
12.42
11.46
EBITDA (£m)
12.2
12.6
16.8
17.0
15.2
Free cash flow
3.1
14.0
4.5
(1.1)
3.6
Net cash (£m)
1.3
15.1
19.1
15.4
16.3
Inventory (£m)
27.8
19.6
22.7
27.8
26.7
Capital expenditure (£m)
2.4
1.0
2.1
4.8
3.3
Average number of employees
660
619
613
633
631
Dividends paid in year (£m)
2.2
–
0.5
2.5
2.5
Shareholders’ funds (£m)
64.2
66.8
79.7
81.3
86.5
Dividend per share
– Final (prior year end) – paid
2.55p
–
–
–
–
– Interim (current year end) – paid
0.52p
–
0.75p
0.75p
0.75p
– Final (current year end) – proposed
–
–
2.75p
2.75p
2.75p
Five-Year Record
Shareholder Information
Financial calendar
Annual General Meeting
28 June 2024 
Announcement of half-year results
October 2024
Sanderson Design Group
Chalfont House (until mid-2024)
Oxford Road
Denham, UB9 4DX
Voysey House (from mid-2024) 
Sandersons Lane 
London, W4 4DS
T: 0845 126 5582
www.sandersondesign.group 
Nominated Adviser
Investec Bank plc
30 Gresham Street
London
EC2V 7QP
Joint Corporate Brokers
Investec Bank plc
30 Gresham Street
London
EC2V 7QP
Singer Capital Markets
One Bartholomew Lane
London
EC2N 2AX
Registrar
Link Group
65 Gresham Street
London
EC2V 7NQ
Company Secretary
Indigo Corporate Secretary
Monometer House
Rectory Grove
Leigh-on-sea
Essex
SS9 2HL
Auditor
BDO LLP
2 Snowhill
Birmingham
B4 6GA
Legal Advisers
DLA Piper UK LLP
160 Aldersgate Street
London
EC1A 4HT
Bankers
Barclays Bank Plc
The Pinnacle
Midsummer Boulevard
Milton Keynes
MK9 1BP
Financial PR
Buchanan
107 Cheapside
London
EC2V 6DN
Remuneration advisors
Deloitte LLP
2 New Street Square
London
EC4A 3BZ

Sanderson Design Group  Annual Report & Accounts 2024

www.sandersondesign.group