San Francisco-based Sunrun Inc. is a leading player in the residential solar energy industry, offering design, development, installation, sale, ownership, and maintenance services for solar energy systems in the United States. Additionally, the company sells solar energy products such as panels and racking, as well as generated solar leads to its customers. In an effort to expand its services, the company also offers battery storage with solar energy systems, and offers services to commercial developers through multi-family and new homes. The primary customer base of Sunrun Inc. are residential homeowners, and the company utilizes a direct-to-consumer approach, marketing through online, retail, mass media, digital media, canvassing, field marketing, and referral channels. Sunrun Inc. was founded in 2007 and has its headquarters in San Francisco, California.