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Superdry

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FY2022 Annual Report · Superdry
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BETTER CHOICES 
BETTER FUTURE

Annual Report and Accounts 2022

Strategic Report  →  Financial Highlights

Group revenue (£m)

£609.6m

Adjusted profit/(loss) before tax* (£m)

YoY movement 9.6%

£21.9m

YoY movement (273.8)%

Statutory profit /(loss)before tax (£m)

Adjusted basic EPS* (p)

£17.9m

YoY movement (148.8)%

36.3p

YoY movement (287.1)%

Basic EPS

27.7p

YoY movement (163.0)%

Closing net (debt)/cash*

£(1.0)m

YoY movement (102.6)%

 *

‘Adjusted’ and ‘Net (debt)/cash’ are used as alternative performance measures (APMs). A definition of APMs and explanation as to how they are 
calculated is included in Note 36 to the Group and Company financial statements. 

We have learned that the only way to 
make real change is by harnessing the 
passion and energy of our colleagues 
across the business.

See stories from our Sustainability 
Warriors throughout the report.

202220212020609.6556.1704.420222021202021.9(12.6)(41.8)20222021202017.9(36.7)(166.9)20222021202036.3(19.4)(43.5)20222021202027.7(44.0)(174.9)202220212020(1.0)38.936.7Strategic Report  →  Financial Highlights

Group revenue (£m)

£609.6m

YoY movement 9.6%

YoY movement (273.8)%

Adjusted profit/(loss) before tax* (£m)

£21.9m

Statutory profit /(loss)before tax (£m)

Adjusted basic EPS* (p)

£17.9m

YoY movement (148.8)%

YoY movement (287.1)%

36.3p

Basic EPS

27.7p

YoY movement (163.0)%

YoY movement (102.6)%

Closing net (debt)/cash*

£(1.0)m

 *

‘Adjusted’ and ‘Net (debt)/cash’ are used as alternative performance measures (APMs). A definition of APMs and explanation as to how they are 

calculated is included in Note 36 to the Group and Company financial statements. 

We have learned that the only way to 

make real change is by harnessing the 

passion and energy of our colleagues 

across the business.

See stories from our Sustainability 

Warriors throughout the report.

AT SUPERDRY WE NEVER STAND STILL. OUR 
FOCUS ON OUR MISSION TO BECOME THE #1 
SUSTAINABLE STYLE DESTINATION IS WHAT 
MAKES US RESILIENT AS WE CONTINUE TO 
DELIVER ON OUR STRATEGY TO DRIVE 
POSITIVE CHANGE.

Contents

Strategic Report

Financial Highlights

Chair’s Statement

Better Choices, Better Future

Business Model

Where We Operate

CEO Review

Strategic Review

Key Performance Indicators

Non-Financial Information and 
Sustainability Statement

S172 Statement

TCFD

Sustainability Report

Our People

How We Manage Our Risks

CFO Review

Governance

IFC

Board of Directors 

2

5

12

14

16

19

23

25

26

34

40

47

53

68

Corporate Governance Report (including 

Chair’s Governance Statement)

Nomination Committee Report

Audit Committee Report

Directors’ Remuneration Report

Directors’ Report and Directors’ 

Responsibility Statement

Financial Statements

Independent Auditor’s Report

Group Statement of 

Comprehensive Income

Balance Sheets

Cash Flow Statements

Statements of Changes in Equity

Notes to the Group and Company 

Financial Statements

76

78

94

98

106

127

132

148

149

150

151

153

Visit us online at: 
corporate.superdry.com

1

Superdry plc Annual Report 2022

202220212020609.6556.1704.420222021202021.9(12.6)(41.8)20222021202017.9(36.7)(166.9)20222021202036.3(19.4)(43.5)20222021202027.7(44.0)(174.9)202220212020(1.0)38.936.7Strategic Report  →  Chair’s Statement

RESILIENT PERFORMANCE

PETER SJÖLANDER
CHAIR, SUPERDRY PLC

A resilient financial performance  
in FY22 as we start to restore 
the Superdry brand to a 
premium position.

Welcome to Superdry’s Annual Report 
for FY22, my first full year as Chair of 
Superdry plc.

FY22 has been another challenging year, with an evolving 
global macroeconomic back-drop as Superdry continues to 
make progress on the strategy, which was shared in our FY21 
Annual Report and Accounts. Throughout FY22, the Board 
has overseen, in partnership with the Executive Committee 
and senior leadership team, the embedding and execution of 
this strategy, as well as ensuring resources are allocated in 
the right areas to enable the Group to withstand further 
disruption arising from the Covid-19 pandemic and the 
impact of emerging geopolitical and economic uncertainty.

Superdry delivered a resilient financial performance in FY22. 
Retail store revenues recovered and were up 62.6% from 
FY21; however, footfall has not yet returned to pre-pandemic 
levels. Ecommerce trading decreased, reflecting both 
channel shift back to physical retail, and the impact of 
reduced promotional activity. Managing our inventories and 
returning to a healthy balance between full price and off 
price has resulted in an increase in retail gross margin of 
6.3%pts and our Wholesale channel grew in revenue terms 
by 5.5%. Our focus has been to deliver quality, style and 
sustainability to our customers, at excellent value, in order to 
restore the Superdry brand to a premium position. Alongside 
this, work has continued on tightly managing our cash flows 
and we have continued to re-gear retail store leases, 
wherever possible. 

Our Asset Backed Lending Facility of up to £70m is due to 
expire at the end of January 2023, although current projections 
suggest the Group will remain cash positive throughout most 
of the first half of the calendar year. We have had positive 
discussions with prospective lenders but at this point we 
have not yet secured committed funding beyond January. 
The Directors acknowledge that, until these discussions 
conclude, a material uncertainty exists around the going 
concern of the Group, although we remain confident of a 
positive outcome.

CEO Review – page 16 
CFO Review: Operational and financial performance – page 68

2

Superdry plc Annual Report 2022

Strategic Report  →  Chair’s Statement

Strategic Report  →  Chair’s Statement

RESILIENT PERFORMANCE

PETER SJÖLANDER

CHAIR, SUPERDRY PLC

A resilient financial performance  

in FY22 as we start to restore 

the Superdry brand to a 

premium position.

Welcome to Superdry’s Annual Report 

for FY22, my first full year as Chair of 

Superdry plc.

FY22 has been another challenging year, with an evolving 

global macroeconomic back-drop as Superdry continues to 

make progress on the strategy, which was shared in our FY21 

Annual Report and Accounts. Throughout FY22, the Board 

has overseen, in partnership with the Executive Committee 

and senior leadership team, the embedding and execution of 

this strategy, as well as ensuring resources are allocated in 

the right areas to enable the Group to withstand further 

disruption arising from the Covid-19 pandemic and the 

impact of emerging geopolitical and economic uncertainty.

Superdry delivered a resilient financial performance in FY22. 

Retail store revenues recovered and were up 62.6% from 

FY21; however, footfall has not yet returned to pre-pandemic 

levels. Ecommerce trading decreased, reflecting both 

channel shift back to physical retail, and the impact of 

reduced promotional activity. Managing our inventories and 

returning to a healthy balance between full price and off 

price has resulted in an increase in retail gross margin of 

6.3%pts and our Wholesale channel grew in revenue terms 

by 5.5%. Our focus has been to deliver quality, style and 

sustainability to our customers, at excellent value, in order to 

restore the Superdry brand to a premium position. Alongside 

this, work has continued on tightly managing our cash flows 

and we have continued to re-gear retail store leases, 

wherever possible. 

Our Asset Backed Lending Facility of up to £70m is due to 

expire at the end of January 2023, although current projections 

suggest the Group will remain cash positive throughout most 

of the first half of the calendar year. We have had positive 

discussions with prospective lenders but at this point we 

have not yet secured committed funding beyond January. 

The Directors acknowledge that, until these discussions 

conclude, a material uncertainty exists around the going 

concern of the Group, although we remain confident of a 

positive outcome.

CEO Review – page 16 

CFO Review: Operational and financial performance – page 68

For full information on our FY22 results, or financial position, 
including going concern and material uncertainty, and on  
our strategic progress and priorities, please refer to the CEO 
and CFO reviews on pages 16 and 68 respectively. How We 
Manage Our Risks on page 53 explains how our principal 
risks and uncertainties have been agreed and monitored and 
about our risk mitigation activities.

Our ongoing response to the Covid-19 pandemic
The Covid-19 pandemic continued to impact our operations, 
with lockdowns once again being enforced in the United 
Kingdom and the European Union, forcing store closures and 
a return to remote working for head office colleagues at the 
end of November 2021. Our supply chains were impacted in 
India, Turkey and China as Omicron cases rose, resulting in 
delays which required careful management to avoid 
disruption to our customers. We reinstated our Incident 
Management Team to monitor events and once again 
prioritised the health and safety of our people, our customers 
and our suppliers. How We Manage Our Risks on page 53 
contains further details of our approach to managing the 
Covid-19 pandemic.

Strategic deliverables and prioritising digital 
and technology projects
During FY22, the Executive Committee and senior leadership 
considered and agreed the key deliverables of our strategic 
plan, which was updated by the Board in March 2022. Two of 
our most important strategic initiatives are to ‘Provide a 
leading consumer experience’ and to ‘Use technology to 
accelerate our plans’. To enable those, we have invested  
and will continue to invest in technology and digital projects. 
The Board established a Technology Committee in July 2021 
to guide and monitor the modernisation and enhancement of 
our Ecommerce sites and the replacement of our core 
merchandising system. Further information about the 
Technology Committee and its work can be found in our 
Section 172 Statement on page 26 and in the Corporate 
Governance Report on page 78.

‘Two of our most important strategic 
initiatives are to ‘Provide a leading 
consumer experience’ and to ‘Use 
technology to accelerate our plans.’

Executive Committee appointments
Two important appointments were made to our Executive 
Committee in FY22. In November 2021, Cathryn Petchey was 
appointed Global People Director and Matt Horwood was 
appointed Chief Technology Officer. For further information 
about these appointments, please turn to our Section 172 
Statement on page 26. The People report on page 47 
contains further details about the work of the People team.

Environmental, social and governance matters
Our mission is ‘To be the #1 sustainable style destination’ 
and we believe that actions speak louder than words, 
delivering on projects that will positively impact the 
environment and our colleagues. Superdry is proud of its 
sustainability commitments and projects. In December 2021 
Superdry was awarded an A- grade by environmental impact 
disclosure agency, CDP. For the last four consecutive years, 
Superdry has improved its CDP grading, demonstrating  
the pledges we have made to sustainability and to the 
transparent reporting of our impact on the environment. 
This Annual Report also includes our first TCFD disclosure 
on page 34. Progress on our sustainability programmes and 
targets can be found on page 40 and 41 of this report. 
Superdry also publishes a separate Sustainability Report  
at corporate.superdry.com and I urge you to take a look  
at our excellent work in this area.

In March 2022, the Remuneration Committee approved  
a Group pay award of 3.5% for UK head office and retail 
management, effective from 1 May 2022 (save for the 
Executive Committee where a 2% increase was approved). 
For further details on this, please refer to our Section 172 
Statement on page 26, to the People report on page 47  
and to the Directors’ Remuneration Report on page 106. 
The People report also explains how we are seeking to 
enhance our employee value proposition and our culture in 
an increasingly competitive employment market.

In July 2022, the Board approved changes to its Board 
Diversity and Inclusion Policy, setting enhanced gender  
and ethnicity Board composition targets. Please turn to the 
Nomination Committee Report on page 94 to read about the 
Board Diversity and Inclusion Policy and to the People report 
on page 47 to read about our diversity and inclusion targets 
for recruitment at Superdry.

One of our strategic pillars is Great Governance. Noting the 
control issues that have continued to be identified in the 
year-end accounts close process, we have focused in FY22 
on enhancing the quality of information flows between the 
Board and the Executive Committee and on our wider 
organisational governance – the controls, policies, 
procedures, training and culture that support governance. 
The Corporate Governance section of this report from page 
78 explains our governance framework and our compliance 
with the UK Corporate Governance Code. The People report 
on page 47 contains details of our training programmes and 
how we communicate and engage with colleagues.

The Audit Committee Report on page 98 discusses our 
internal controls and How We Manage Our Risks on page 53 
sets out our principal risks and uncertainties and our risk, 
including our response to the control issues that have been 
identified during the year-end close process.

We have eight key stakeholder groups at Superdry including 
investors, our people and our customers. The ways in which 
the Board has considered stakeholders in its decision-making 
are set out in our Section 172 Statement on page 26.

2

Superdry plc Annual Report 2022

3

Superdry plc Annual Report 2022

Reappointment of auditor
During the year, Deloitte LLP advised the Company that they 
intended to step down as its auditor, following the completion 
of the audit of the Group’s results for the 53 weeks ended 
30 April 2022. In light of this, the Audit Committee initiated a 
process to find a new auditor, inviting expressions of interest 
from a number of audit firms. We expect to confirm the 
outcome of that process in due course.

Dividend
A final dividend has not been proposed for FY22 and an 
interim dividend has not been paid.

Thank you Superdry
I want to take this opportunity to extend my thanks to all of 
my colleagues at Superdry for their continued commitment 
and work, and especially to our retail store colleagues, who 
represent our brand with great customer service every day, 
and for whom the past two years have been really tough.

Peter Sjölander
Chair, Superdry plc

Strategic Report  →  Chair’s Statement

Board evaluation
In April and May 2022, an independent externally facilitated 
Board and Committee evaluation was performed. The outcomes 
of that review were discussed by the Board and have been 
used not only to set Board objectives for FY23, but to prompt 
wider discussions about Board balance and composition to 
ensure that the Board continues to be effective, diverse and 
that the right skills are in place to support the Executive 
Committee as it continues to implement the strategy. 
Please turn to page 90 for more details on the evaluation  
and its results.

Looking to the future: a challenging 
macroeconomic environment
The challenges emerging from the war in Ukraine and  
from the energy crisis, impacting household incomes and 
consumer confidence, alongside the threat of a global 
recession, are set to dominate FY23. Inflationary pressures 
and the subsequent impact on consumer spending were 
building throughout FY22 and continued into FY23 and show 
no signs of abating. These pressures are not unique to 
Superdry and there is uncertainty about how this will impact 
demand for our products globally. We believe that our 
resilience during FY22 has given Superdry a foundation  
on which to withstand these pressures, as we continue to 
focus on delivering our strategy and our Five-Year Plan.

Annual General Meeting
Our AGM is on Monday 31 October 2022 at our head office in 
Cheltenham. As announced on 5 October 2022, due to the 
timing of our preliminary results and publication of this 
Annual Report and Accounts, the AGM will cover routine 
business only. Certain resolutions which usually form part  
of the business of the AGM, will instead form part of the 
business of a separate general meeting of shareholders 
which is expected to take place in November 2022. 
Please see our Notice of AGM at corporate.superdry.com.

Faisal Galaria has announced his intention to step down at this 
year’s AGM and I would like to thank Faisal on behalf of the 
Board and Superdry for his work as a Non-Executive Director. 
Please refer to the Corporate Governance section starting on 
page 78 for further details about the work of the Board.

4

Superdry plc Annual Report 2022

Strategic Report  →  Chair’s Statement

Strategic Report  →  Better Choices, Better Future

Board evaluation

Reappointment of auditor

In April and May 2022, an independent externally facilitated 

During the year, Deloitte LLP advised the Company that they 

Board and Committee evaluation was performed. The outcomes 

intended to step down as its auditor, following the completion 

of that review were discussed by the Board and have been 

of the audit of the Group’s results for the 53 weeks ended 

used not only to set Board objectives for FY23, but to prompt 

30 April 2022. In light of this, the Audit Committee initiated a 

wider discussions about Board balance and composition to 

process to find a new auditor, inviting expressions of interest 

ensure that the Board continues to be effective, diverse and 

from a number of audit firms. We expect to confirm the 

that the right skills are in place to support the Executive 

outcome of that process in due course.

Committee as it continues to implement the strategy. 

Please turn to page 90 for more details on the evaluation  

Dividend

and its results.

A final dividend has not been proposed for FY22 and an 

interim dividend has not been paid.

Looking to the future: a challenging 

macroeconomic environment

Thank you Superdry

The challenges emerging from the war in Ukraine and  

from the energy crisis, impacting household incomes and 

consumer confidence, alongside the threat of a global 

I want to take this opportunity to extend my thanks to all of 

my colleagues at Superdry for their continued commitment 

and work, and especially to our retail store colleagues, who 

recession, are set to dominate FY23. Inflationary pressures 

represent our brand with great customer service every day, 

and the subsequent impact on consumer spending were 

and for whom the past two years have been really tough.

Peter Sjölander

Chair, Superdry plc

building throughout FY22 and continued into FY23 and show 

no signs of abating. These pressures are not unique to 

Superdry and there is uncertainty about how this will impact 

demand for our products globally. We believe that our 

resilience during FY22 has given Superdry a foundation  

on which to withstand these pressures, as we continue to 

focus on delivering our strategy and our Five-Year Plan.

Annual General Meeting

Our AGM is on Monday 31 October 2022 at our head office in 

Cheltenham. As announced on 5 October 2022, due to the 

timing of our preliminary results and publication of this 

Annual Report and Accounts, the AGM will cover routine 

business only. Certain resolutions which usually form part  

of the business of the AGM, will instead form part of the 

business of a separate general meeting of shareholders 

which is expected to take place in November 2022. 

Please see our Notice of AGM at corporate.superdry.com.

Faisal Galaria has announced his intention to step down at this 

year’s AGM and I would like to thank Faisal on behalf of the 

Board and Superdry for his work as a Non-Executive Director. 

Please refer to the Corporate Governance section starting on 

page 78 for further details about the work of the Board.

4

Superdry plc Annual Report 2022

5

Superdry plc Annual Report 2022

Better Choices, Better Future  →  Influencer Focus: Saffron Hocking

‘IT’S REALLY  
ABOUT HAVING  
A CONSCIOUSNESS  
ABOUT WHAT YOU’RE 
BUYING AND WHY…  
I ASK MYSELF:  
DO I REALLY NEED THIS? 
HOW IS IT MADE?’

6

Superdry plc Annual Report 2022

Better Choices, Better Future  →  Influencer Focus: Saffron Hocking

Better Choices, Better Future →  Influencer Focus: Saffron Hocking

‘IT’S REALLY  

ABOUT HAVING  

A CONSCIOUSNESS  

ABOUT WHAT YOU’RE 

BUYING AND WHY…  

I ASK MYSELF:  

DO I REALLY NEED THIS? 

HOW IS IT MADE?’

6

Superdry plc Annual Report 2022

7

Superdry plc Annual Report 2022

Saffron Hocking

Actor
@saffronhocking 
151k Instagram followers

#BetterChoicesBetterFuture 
#Superdry

Saffron wears… 
X opposition varsity bomber 
Large logo crop bralette NH 
Studios cupro short 
Code chunky basket trainer

Better Choices, Better Future  →  Influencer Focus: Zoé Tondut

Zoé Tondut

Vlogger & influencer
@justezoe 
1.58m Instagram followers

#BetterChoicesBetterFuture 
#Superdry 

Zoé wears…  
High rise carpenter pants 
Linen boyfriend shirt

Vintage vegan faux vulc low and 
Code triangle elastic top

8

Superdry plc Annual Report 2022

Better Choices, Better Future  →  Influencer Focus: Zoé Tondut

Better Choices, Better Future  →  Influencer Focus: Zoé Tondut

‘SUSTAINABILITY IS  
ALL ABOUT THINKING  
OF NEW WAYS TO MAKE 
CHANGES IN YOUR LIFE.’

Zoé Tondut

Vlogger & influencer

@justezoe 

#BetterChoicesBetterFuture 

1.58m Instagram followers

#Superdry 

Zoé wears…  

High rise carpenter pants 

Linen boyfriend shirt

Vintage vegan faux vulc low and 

Code triangle elastic top

8

Superdry plc Annual Report 2022

9

Superdry plc Annual Report 2022

Better Choices, Better Future  →  Influencer Focus: Beabadoobee

‘INSTEAD OF CREATING 
WASTE, I MAKE USE OF 
THE UNLOVED PIECES 
IN MY WARDROBE TO 
REPURPOSE AND MAKE 
THEM FEEL NEW AGAIN.’

10

Superdry plc Annual Report 2022

Better Choices, Better Future  →  Influencer Focus: Beabadoobee

Better Choices, Better Future  →  Influencer Focus: Beabadoobee

‘INSTEAD OF CREATING 

WASTE, I MAKE USE OF 

THE UNLOVED PIECES 

IN MY WARDROBE TO 

REPURPOSE AND MAKE 

THEM FEEL NEW AGAIN.’

10

Superdry plc Annual Report 2022

11

Superdry plc Annual Report 2022

Beabadoobee

Musician/Band
@radvxz 
1.5m Instagram followers

#BetterChoicesBetterFuture 
#Superdry

Beabadoobee wears…  
Vintage repurposed tee 
MA1 bomber 
Vintage denim pleat mini skirt

Strategic Report  →  Business Model

OUR MODEL FOR SUCCESS

Plan & Design

Make

Ship

To achieve our mission and deliver 
against our objectives, we begin 
the product planning phase 
18 months before it launches in  
the market. This ensures we have 
aligned all our resource and talent 
with our strategy and ambitions.

We have a passionate team of 
40 designers, each aligned to one 
of the collections within our 
consumer segmentation.

Short-order product gives us  
the opportunity to capitalise  
on trends with:

•  Limited edition;

•  Low volume product runs; or

•  Augment the collection  

at a later point in  
the process.

Once our designers have imagined  
next season’s collection, it is over to 
our Sourcing team to work closely 
with our global network of suppliers 
to bring the product to life, in the 
most sustainable way possible. 
The split of manufacturing in FY22 
(ie, the Spring/Summer 2021 (‘SS21’) 
and Autumn/Winter 2021 (‘AW21’)) 
was 46% in China, 26% in India and 
21% in Turkey with the remainder 
largely coming from Sri Lanka, 
Vietnam and Cambodia.

Please see the ‘Sustainability’ 
section on page 40 for more 
information on this pillar of our 
strategy and how it relates to our 
sourcing and production.

Manufacturing locations

Bulgaria

Cambodia

Vietnam

Sri Lanka

India

China

Turkey

1

4

10

19

51

78

93

We have a truly global distribution 
network, serving our multi-channel 
operations worldwide. This is 
delivered through four main 
distribution centres:

• 

‘The Duke’ in the UK (500k sq. 
ft.) and ‘The Baron’ in Belgium  
(720k sq. ft.), both of which  
are ‘bonded’, allowing us to 
minimise the impact on the 
business as a result of Brexit. 
These warehouses primarily 
deal with inbound stock for 
Stores and Ecommerce 
customers, as well as a small 
element of Wholesale;

•  An additional warehouse  

in Ghent, Belgium (335k sq. ft.) 
deals only with Wholesale 
orders; and

• 

‘The Eagle’ in the USA  
(140k sq. ft.), a multi-channel 
fulfilment centre – handling 
inbound stock for Stores, 
Ecommerce and  
Wholesale orders.

12

Superdry plc Annual Report 2022

Strategic Report  →  Business Model

Strategic Report  →  Business Model

Superdry distributes product to our global customer base seamlessly across multiple channels. 
We want our customers to be able to order from anywhere, from any device, using any payment 
method and have it delivered to any location from our distribution centres, whilst never 
compromising on our mission to become ‘the #1 sustainable style destination’.

Describing the product journey from initial creation through to end consumer purchase, our product lifecycle can  
be viewed across four critical activities:

Sell

Our global footprint has  
been achieved through a  
truly multi-channel approach, 
leveraging our eight routes  
to market to maximise the 
addressable market.

We remain committed to the 
high street and view stores  
as an integral element of the 
customer journey. Our Fulfil 
From Store and Click & Collect 
technology creates a seamless 
customer experience between 
digital and physical, as well  
as allowing us to optimise 
working capital.

We recognise that consumer 
habits continue to change and 
the switch to online has been 
accelerated by Covid-19. 
We continue to invest in our 
digital platform and this year 
transitioned to our new 
microservices platform.  
You can read more about  
our digital journey within the 
strategy section on page 22.

We distribute our products to  
customers seamlessly across  
the following eight routes:

Routes to market

OWNED

ECOMMERCE

WHOLESALE

OUR MODEL FOR SUCCESS

Plan & Design

Make

Ship

To achieve our mission and deliver 

against our objectives, we begin 

the product planning phase 

18 months before it launches in  

the market. This ensures we have 

aligned all our resource and talent 

with our strategy and ambitions.

We have a passionate team of 

40 designers, each aligned to one 

of the collections within our 

consumer segmentation.

Short-order product gives us  

the opportunity to capitalise  

on trends with:

•  Limited edition;

•  Low volume product runs; or

•  Augment the collection  

at a later point in  

the process.

Once our designers have imagined  

next season’s collection, it is over to 

our Sourcing team to work closely 

with our global network of suppliers 

to bring the product to life, in the 

most sustainable way possible. 

The split of manufacturing in FY22 

(ie, the Spring/Summer 2021 (‘SS21’) 

and Autumn/Winter 2021 (‘AW21’)) 

was 46% in China, 26% in India and 

21% in Turkey with the remainder 

largely coming from Sri Lanka, 

Vietnam and Cambodia.

Please see the ‘Sustainability’ 

section on page 40 for more 

information on this pillar of our 

strategy and how it relates to our 

sourcing and production.

Manufacturing locations

Bulgaria

Cambodia

Vietnam

Sri Lanka

India

China

Turkey

1

4

10

19

51

78

93

We have a truly global distribution 

network, serving our multi-channel 

operations worldwide. This is 

delivered through four main 

distribution centres:

• 

‘The Duke’ in the UK (500k sq. 

ft.) and ‘The Baron’ in Belgium  

(720k sq. ft.), both of which  

are ‘bonded’, allowing us to 

minimise the impact on the 

business as a result of Brexit. 

These warehouses primarily 

deal with inbound stock for 

Stores and Ecommerce 

customers, as well as a small 

element of Wholesale;

•  An additional warehouse  

in Ghent, Belgium (335k sq. ft.) 

deals only with Wholesale 

orders; and

• 

‘The Eagle’ in the USA  

(140k sq. ft.), a multi-channel 

fulfilment centre – handling 

inbound stock for Stores, 

Ecommerce and  

Wholesale orders.

THIRD PARTY ▶

A. Owned stores
Mono-branded stores, operated 
by the Group, in prime locations 
split between high streets and 
shopping centres.

B. Concessions
Smaller stores, largely located 
in airports, operated by the 
Group in retail space owned  
by partners.

C. Outlets
Sale of previous seasons’ 
product in specialist stores.

D. Online store  
superdry.com
Digital flagship website, with 
localised sites in key markets.

D

E

F

G

H

OWNED CHANNELS ▶

A

B

C

E. Online distribution  
via offprice Ecommerce
Sale of previous seasons’ 
product on outlet websites.

F Online distribution  
via partners
Distribution of Superdry 
merchandise using our key  
& independent retail partners’ 
own online platforms.

G. Key & independent 
partners
Freestanding multi-brand stores 
owned and run by retail partners, 
selling Superdry merchandise.

H. Franchise & licence 
business
Freestanding Superdry stores 
operated by partners.

Dual channel
Ecommerce
Orders made through  
partner websites, but  
fulfilled by Superdry.

Wholesale
Orders made through 
partners websites and 
fulfilled by the partners.

12

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13

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Strategic Report  →  Where We Operate

WHERE WE OPERATE

Strong multi-channel capabilities

We have 220 stores across 12 different 
countries and 479 Superdry branded franchise 
and licensed stores in 53 countries, as well as 
21 Superdry branded websites, translated into 
13 languages.

21

branded websites

479

franchised & 
licensed stores

D C - C R E W

M E M B ER

D C- C R E W

M E M B ER

T HE

S U P E R D R Y   +   C L I P P E R .

Distribution 
centre
The Duke, 
Clipper Logistics. 
Burton-on-Trent, 
UK

UK & ROI

99

owned stores

15

franchised & 
licensed stores

D C - C R E W

M E M B ER

D C- C R E W

M E M B ER

T HE

S U P E R D R Y   +   C L I P P E R .

Distribution 
centre
The Eagle 
Geodis, Kutztown,  
PA, USA

Rest of World (including USA)

515

employees

£91.2m

revenue

Rest of World

174

franchised  
& licensed stores

USA

24

owned stores

14

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Strategic Report  →  Where We Operate

Strategic Report  →  Where We Operate

WHERE WE OPERATE

Strong multi-channel capabilities

We have 220 stores across 12 different 

countries and 479 Superdry branded franchise 

and licensed stores in 53 countries, as well as 

21 Superdry branded websites, translated into 

13 languages.

21

branded websites

479

franchised & 

licensed stores

D C - C R E W

M E M B ER

D C- C R E W

M E M B ER

T HE

S U P E R D R Y   +   C L I P P E R .

Distribution 

centre

The Duke, 

Clipper Logistics. 

Burton-on-Trent, 

UK

UK & ROI

99

owned stores

15

franchised & 

licensed stores

UK & ROI

2,532

employees

£224.1m

revenue

D C - C R E W

M E M B ER

D C- C R E W

M E M B ER

T HE

S U P E R D R Y   +   C L I P P E R .

Distribution 

centre

The Eagle 

Geodis, Kutztown,  

PA, USA

515

employees

£91.2m

revenue

Rest of World

174

franchised  

& licensed stores

USA

24

owned stores

Rest of World (including USA)

Europe

991

employees

£294.3m

revenue

Distribution 
centre
The Baron 
Bleckmann, 
Grobbendonk, 
Belgium

D C - C R E W

M E M B ER

D C- C R E W

M E M B ER

T HE

S U P E R D R Y   +   C L I P P E R .

Europe

97

owned stores

290

franchised  
& licensed stores

14

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15

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Strategic Report  →  CEO Review

RESILIENCE

IN ACTION JULIAN DUNKERTON

CHIEF EXECUTIVE OFFICER

The last two years have caused 
unimaginable levels of disruption 
and uncertainty, with Omicron 
hitting at a critical sales period  
in FY22.

However, reflecting on the challenging environment we have 
been in since my return, I am proud of the progress we are 
making against the strategic initiatives we set out in our 
Annual Report last year and of the continued resilience our 
team has shown.

I am particularly pleased that we ended the year having 
delivered £21.9m adjusted profit before tax and £17.9m 
statutory profit before tax, an increase of £34.5m and 
£54.6m respectively year-on-year, as we saw the reopening 
of our store estate due to the easing and lifting of restrictions, 
and our commitment to a full-price trading stance, even as 
we contend with the macroeconomic headwinds. In line with 
the rest of the sector, we are mitigating some of this impact 
through selective product price rises in our Autumn/
Winter22 and Spring/Summer23 collections as well as 
introducing delivery charges for online orders.

The Asset Backed Lending facility for up to £70m, is due to 
expire at the end of January 2023. Although we are in positive 
discussions with prospective lenders, we have not yet 
secured committed funding beyond this point. Until these 
discussions conclude, we recognise there is a material 
uncertainty around the going concern of the Group, 

but remain confident on the prospect of a favourable 
outcome. You can read more about our FY22 financial results 
(a 53-week period) in the CFO’s Review on page 68.

In the FY21 Annual Report I introduced our new strategy. 
Since then, we have continued to have style and sustainability 
as the overarching focus in everything we do. Reflecting this, 
we simplified and refined our mission statement: ‘To be the 
#1 sustainable style destination.’ To achieve this, our four 
strategic objectives remain unchanged: 

• 

Inspire through product & style;

•  Engage through social;

•  Lead through sustainability; 

•  All underpinned by strong operational foundations to 

‘Make it Happen’. 

Inspire through product
The achievement I am particularly proud of this year  
has been our move back to a full price trading stance. 
That has meant significantly reduced sale activity in stores 
since summer 2021 and limited markdown activity online, 
helping us to rebuild the premium position of the brand, 
and driving our Retail gross margin up 630bps to 67.9%  
in FY22 versus FY21. We believe this is the right strategic 
move for the brand as we focus on high-quality and 
sustainable profitability.

16

Superdry plc Annual Report 2022

Strategic Report  →  CEO Review

Strategic Report  →  CEO Review

Vintage sections have been introduced into some of our stores, 
including the Oxford Street flagship, as well as our ‘Recycled’ 
and Ringspun collections which focus on circularity and the 
importance of how many times an item can be worn, not just 
the sustainable materials used to make it.

For more detail on the achievements in Sustainability, 
please see our second annual Sustainability Report which 
is available on our website at corporate.sustainability.com.

Make it Happen
Our Executive team was strengthened further by two new 
hires, Matt Horwood, our Chief Technology Officer, and 
Cathryn Petchey, our Global People Director. Both bring a 
wealth of knowledge and experience that will be invaluable to 
delivering our strategy.

The most important technology project this year has  
been the move of our website from a legacy platform to 
microservices. As of August 2022, all our websites were live 
on the new platform and we will continue to invest in the 
customer experience to enhance our online opportunity. 
You can read more about the progress we have made in the 
Technology section of the Strategic Report on page 22.

Another key area of focus since I returned has been reducing 
the amount of inventory in the business, and in FY22, despite 
the challenging environment, we reduced the number of 
units by a further 2.6m year-on-year to 12.4m units, taking 
the total reduction to nearly 5m units since the end of FY19.

In summary
It has been another challenging year, but I am proud of  
the resilience shown by all our teams across the business. 
While the lasting impacts of Covid-19 on a volatile market 
has been exacerbated by the war in Ukraine, the cost-of-living 
pressures on consumers, and continued inflationary 
pressures across the supply chain, we continue to focus on 
making better choices for a better future and have made 
good progress against each of our key strategic pillars and 
are excited for our future plans.

Although we remain cautious on the macroeconomic outlook 
and the impact of inflation, we are confident that our 
strategy is positioning the brand for future success. 

Our AW21 collection was our first opportunity to fully 
showcase our new customer experience in stores. We saw 
improvements across several key categories, particularly 
longline jackets and skirts, driving womenswear mix up 
+4%pts versus the pre-pandemic period two years ago. 
We will continue to replicate this customer experience 
digitally as we embed our new microservices platform. 
We saw continued progress in SS22, the first season of 
FY23, with the sell-through performance improving 16%pts 
year-on-year, with particular success seen in dresses 
and shirts.

‘The momentum around our recovery 
continues to grow, and I am particularly 
pleased we have ended the year with a 
profit, even as we contend with the same 
macroeconomic headwinds as our peers.’

Engage through social
Our marketing investment has increased this year with our 
influencer and affiliate army growing from 272 in FY21 to 
2,349 this year, focused on our target demographic of 
under-25-year-old consumers. 

A further highlight has been the great traction of our TikTok 
channel, which had grown from zero to over 270k followers 
by the end of FY22. Our videos have received over 22m views 
and our content reached over 33m followers, connecting 
with the younger demographic.

For FY22 we introduced a new KPI, ‘Brand Heat’, to provide  
a measure of Superdry’s resonance among consumers, 
which we believe is an indication of how well the strategic 
initiatives, particularly digital, are working. We have been 
pleased to see an increase of 3% year-on-year, as we 
continue to focus on reinvigorating the brand. For more 
details, please see the KPIs on pages 23 and 24.

Lead through sustainability
Last year I said we had a clear path on how we were going to 
improve our CDP Rating to an A, and I’m proud to say that 
this year we achieved an A-.

Sustainability continues to sit at the heart of the business, 
especially our sourcing. We remain committed to our goal of 
converting 20,000 farmers in India to organic practices and 
using 100% organic cotton in our garments by 2025. As at 
the end of FY22, we have invested in training to convert 
7,508 farmers, up from 5,684 last year and donated over 
65m organic cotton seeds. In addition, 47% of our purchased 
product volume1 across AW21 and SS221 was sustainable (up 
14% year-on-year). In SS22, 99% of our swimwear was 
converted to recycled materials, with 50.4m recycled bottles 
used to produce both SS22 swimwear and our AW21 and 
SS22 outerwear jacket fill.

16

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17

Superdry plc Annual Report 2022

1.  Sustainable product is defined as organic, low impact and/or recycled in line with our Environment Policy.

RESILIENCE

IN ACTION JULIAN DUNKERTON

CHIEF EXECUTIVE OFFICER

The last two years have caused 

unimaginable levels of disruption 

and uncertainty, with Omicron 

hitting at a critical sales period  

in FY22.

However, reflecting on the challenging environment we have 

been in since my return, I am proud of the progress we are 

making against the strategic initiatives we set out in our 

Annual Report last year and of the continued resilience our 

team has shown.

I am particularly pleased that we ended the year having 

delivered £21.9m adjusted profit before tax and £17.9m 

statutory profit before tax, an increase of £34.5m and 

£54.6m respectively year-on-year, as we saw the reopening 

of our store estate due to the easing and lifting of restrictions, 

and our commitment to a full-price trading stance, even as 

we contend with the macroeconomic headwinds. In line with 

the rest of the sector, we are mitigating some of this impact 

through selective product price rises in our Autumn/

Winter22 and Spring/Summer23 collections as well as 

introducing delivery charges for online orders.

The Asset Backed Lending facility for up to £70m, is due to 

expire at the end of January 2023. Although we are in positive 

discussions with prospective lenders, we have not yet 

secured committed funding beyond this point. Until these 

discussions conclude, we recognise there is a material 

uncertainty around the going concern of the Group, 

but remain confident on the prospect of a favourable 

outcome. You can read more about our FY22 financial results 

(a 53-week period) in the CFO’s Review on page 68.

In the FY21 Annual Report I introduced our new strategy. 

Since then, we have continued to have style and sustainability 

as the overarching focus in everything we do. Reflecting this, 

we simplified and refined our mission statement: ‘To be the 

#1 sustainable style destination.’ To achieve this, our four 

strategic objectives remain unchanged: 

• 

Inspire through product & style;

•  Engage through social;

•  Lead through sustainability; 

•  All underpinned by strong operational foundations to 

‘Make it Happen’. 

Inspire through product

The achievement I am particularly proud of this year  

has been our move back to a full price trading stance. 

That has meant significantly reduced sale activity in stores 

since summer 2021 and limited markdown activity online, 

helping us to rebuild the premium position of the brand, 

and driving our Retail gross margin up 630bps to 67.9%  

in FY22 versus FY21. We believe this is the right strategic 

move for the brand as we focus on high-quality and 

sustainable profitability.

Strategic Report  →  Recycled Jacket

18

Superdry plc Annual Report 2022

Strategic Report  →  Recycled Jacket

Strategic Report  →  Strategic Review

OUR MISSION-LED STRATEGY

BE  THE  #1  SUSTAINABLE  STYLE  DESTINATION

Inspire  
through

PRODUCT 
&  STYLE

Engage 
through

Lead 
through

SOCIAL

SUSTAINABILITY

MAKE  IT  HAPPEN

We introduced our mission-led strategy in the FY21 Annual Report – see page 26 of that 
report for further information. In FY22, quality, style and sustainability at great value 
continue to be the overarching focus in everything we do. Reflecting this, we simplified 
our mission further: ‘To be the #1 sustainable style destination’. To achieve this, we 
continue to focus on our four strategic objectives.

These strategic objectives of ‘Inspire through product & style’, ‘Engage through social’ and ‘Lead through 
sustainability’ are all focused externally on increasing Brand Heat, a measure of Superdry’s resonance among 
consumers. Each of these is supported by our ‘Make it Happen’ internal framework, underpinned by a strategic  
pillar of ‘Great Governance’, which concentrates on driving continuous improvement and alignment across 
our operations. 

18

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19

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Strategic Report  →  Strategic Framework

INSPIRE THROUGH 
PRODUCT & STYLE

ENGAGE THROUGH 
SOCIAL

Engage through social
Our strategy builds on ‘social-first brand 
marketing’ approach to attract a younger 
demographic, and to ensure sustained 
engagement across our different platforms. 
We collaborate with influencers who are 
aligned with our collections and values. 
Our focus is on building earned content  
with them, which allows us to reach new 
audiences in an authentic way.

Through this focus, in FY22 we saw an 
acceleration of our social follower growth of 
16% to 3.89m. We launched our TikTok 
account in September 2021, which had 
grown to over 270k by the end of April 2022. 
Our influencer army stands at 2,349, an 
increase of more than 7x since FY21.

Inspire through product & style
Our collections are constructed to 
address opportunities in the market 
where the Superdry brand can operate 
with credibility and authority. This product 
segmentation underpins our aim to lead 
each market with value for money, 
whilst maintaining our quality, style and 
sustainability credentials. This style 
choice segmentation has now been  
rolled out across seven of our stores, 
with our Oxford Street flagship store 
representing the best expression of this 
customer experience.

Leveraging our strength in our core 
outerwear categories, in FY22 we 
introduced our range of longline jackets, 
delivering 7% of AW21 revenue year-on-
year and driving an improvement in our 
womenswear mix of 4%pts compared 
to AW19.

In FY23 we will continue focusing on 
enhancing our collections and supporting 
our core product ranges through our 
short-order programme to take 
advantage of in-season trends, allowing 
us to target a younger demographic and 
increase our womenswear mix.

In FY23, we will continue to grow our 
influencer and affiliate programmes across 
our key markets. This focus on driving traffic 
will be amplified through sustainability-centred 
marketing campaigns, leveraging our ESG 
credentials and ambition. In addition, the 
implementation of microservices technology 
at the start of FY23 will provide us with the 
platform to significantly improve the customer 
journey and experience, all of which will 
contribute to improved website conversion.

20

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Strategic Report  →  Strategic Framework

Strategic Report  →  Strategic Framework

Inspire through product & style

Our collections are constructed to 

address opportunities in the market 

where the Superdry brand can operate 

with credibility and authority. This product 

segmentation underpins our aim to lead 

each market with value for money, 

whilst maintaining our quality, style and 

sustainability credentials. This style 

choice segmentation has now been  

rolled out across seven of our stores, 

with our Oxford Street flagship store 

representing the best expression of this 

customer experience.

Leveraging our strength in our core 

outerwear categories, in FY22 we 

introduced our range of longline jackets, 

delivering 7% of AW21 revenue year-on-

year and driving an improvement in our 

womenswear mix of 4%pts compared 

to AW19.

In FY23 we will continue focusing on 

enhancing our collections and supporting 

our core product ranges through our 

short-order programme to take 

advantage of in-season trends, allowing 

us to target a younger demographic and 

increase our womenswear mix.

In FY23, we will continue to grow our 

influencer and affiliate programmes across 

our key markets. This focus on driving traffic 

will be amplified through sustainability-centred 

marketing campaigns, leveraging our ESG 

credentials and ambition. In addition, the 

implementation of microservices technology 

at the start of FY23 will provide us with the 

platform to significantly improve the customer 

journey and experience, all of which will 

contribute to improved website conversion.

INSPIRE THROUGH 

PRODUCT & STYLE

ENGAGE THROUGH 

SOCIAL

Engage through social

Our strategy builds on ‘social-first brand 

marketing’ approach to attract a younger 

demographic, and to ensure sustained 

engagement across our different platforms. 

We collaborate with influencers who are 

aligned with our collections and values. 

Our focus is on building earned content  

with them, which allows us to reach new 

audiences in an authentic way.

Through this focus, in FY22 we saw an 

acceleration of our social follower growth of 

16% to 3.89m. We launched our TikTok 

account in September 2021, which had 

grown to over 270k by the end of April 2022. 

Our influencer army stands at 2,349, an 

increase of more than 7x since FY21.

LEAD THROUGH  
SUSTAINABILITY

Lead through sustainability
We are making great progress on  
our ambition to ‘become the most 
sustainable listed global fashion  
brand by 2030’ and continue to put 
sustainability at the forefront of 
everything we do. You can read more  
in our Sustainability Report on page 40. 

Our published Sustainability Report 2022: 
Available at: corporate.superdry.com

MAKE IT 
HAPPEN

Make it Happen
Last year we articulated our sharpened 
strategy with the ‘Make it Happen’ 
operational pillar underpinning our 
external brand-focused objectives. 
Behind this broader objective are  
three core areas of focus:

1.  Create an amazing 

employee experience

2.  Integrated marketplace

3.  Use technology to accelerate  

our plans

These are all underpinned by a 
strategic pillar of ‘Great Governance’.

See overleaf for details →

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Strategic Report  →  Strategic Framework

MAKE IT 
HAPPEN
CONTINUED

1.  Create an amazing employee experience 

3.  Use technology to accelerate our plans  

Executing the strategy starts with our amazing people. 
Cathryn Petchey joined us as our Global People Director 
in November 2021 and has made good progress in moving 
our People agenda forward. Please see our People 
report on page 47 to find out more. Our highlights 
included launching a new careers site and online 
learning system and adapting a new approach to 
recruitment in the Oxford Street store. This meant  
we ended up with a diverse shop floor that represents 
our consumers in the best way. Our plan is to roll out this 
approach to the rest of the business in FY23. We also 
piloted a mentoring scheme with the Senior Women’s 
Forum, supporting our gender and ethnicity diversity 
recruitment targets in place for the Board, the Executive 
Committee and the senior leadership team – please turn 
to page 48 of the People report for more information.

2.  Integrated marketplace  

To have the most efficient working capital cycle, we 
need to ensure our seasonal planning and execution  
is first class, and our customer experience across 
channels consistently inspires and engages consumers. 
FY22 saw the review and development of cross-channel 
market plans and development of our roadmap to 
becoming a truly omni-channel business. Please see our 
Business Model on page 12 which shows our channels 
to market and how our integrated marketplace links 
together in more detail.

A significant focus for us continues to be evolving  
our technology capabilities. Our newly hired Chief 
Technology Officer, Matt Horwood, has established a 
new technology strategy to support the modernisation 
of our business to be increasingly data driven, automated 
and digitally enabled. The teams in the newly combined 
Technology organisation will support Group performance, 
using ‘Objectives and Key Results (OKRs)’, directly 
aligned with Group-wide objectives and strategic KPIs. 

This year we completed development of our new digital 
commerce platform based on microservices. At the start 
of FY23, we completed the roll-out across all Superdry 
sites and with the increased flexibility, implemented our 
new mobile optimised design experience. In parallel, we 
have enhanced our in-store experience with mobile tills 
in our latest stores.

During FY22 we selected Oracle as our solution partner 
for the modernisation of how we plan and manage  
our merchandising, range, buying, allocation and 
replenishment. We have completed development of the 
Superdry Operating Model and our increased visibility 
into our ‘Critical path’. Combined with this business-led 
transformation programme, we will deliver efficiency, 
accuracy and cross-functional alignment across our 
planning decisions, supported through the latest cloud 
based, data-driven software.

In FY23, we will complete this major programme, 
alongside introducing digital technology, to modernise 
and increase efficiency into other parts of Superdry 
value chain, eg, we will be rolling out 3D product design 
and development and a new digital portal to improve 
trading with our Wholesale partners.

The development and implementation of our data 
strategy will expand our data insight capabilities,  
both technically and organisationally, including skills 
development. Combined with the launch of our 
customer data platform, we will increase the 
accessibility of accurate data across the business,  
to drive better, more timely, relevant decisions.

22

Superdry plc Annual Report 2022

Strategic Report  →  Strategic Framework

Strategic Report  →  Key Performance Indicators

MAKE IT 

HAPPEN

CONTINUED

1.  Create an amazing employee experience 

3.  Use technology to accelerate our plans  

Executing the strategy starts with our amazing people. 

A significant focus for us continues to be evolving  

Cathryn Petchey joined us as our Global People Director 

our technology capabilities. Our newly hired Chief 

in November 2021 and has made good progress in moving 

Technology Officer, Matt Horwood, has established a 

our People agenda forward. Please see our People 

report on page 47 to find out more. Our highlights 

included launching a new careers site and online 

learning system and adapting a new approach to 

new technology strategy to support the modernisation 

of our business to be increasingly data driven, automated 

and digitally enabled. The teams in the newly combined 

Technology organisation will support Group performance, 

recruitment in the Oxford Street store. This meant  

using ‘Objectives and Key Results (OKRs)’, directly 

we ended up with a diverse shop floor that represents 

aligned with Group-wide objectives and strategic KPIs. 

our consumers in the best way. Our plan is to roll out this 

approach to the rest of the business in FY23. We also 

piloted a mentoring scheme with the Senior Women’s 

Forum, supporting our gender and ethnicity diversity 

recruitment targets in place for the Board, the Executive 

Committee and the senior leadership team – please turn 

to page 48 of the People report for more information.

2.  Integrated marketplace  

To have the most efficient working capital cycle, we 

need to ensure our seasonal planning and execution  

is first class, and our customer experience across 

channels consistently inspires and engages consumers. 

FY22 saw the review and development of cross-channel 

market plans and development of our roadmap to 

becoming a truly omni-channel business. Please see our 

Business Model on page 12 which shows our channels 

to market and how our integrated marketplace links 

together in more detail.

This year we completed development of our new digital 

commerce platform based on microservices. At the start 

of FY23, we completed the roll-out across all Superdry 

sites and with the increased flexibility, implemented our 

new mobile optimised design experience. In parallel, we 

have enhanced our in-store experience with mobile tills 

in our latest stores.

During FY22 we selected Oracle as our solution partner 

for the modernisation of how we plan and manage  

our merchandising, range, buying, allocation and 

replenishment. We have completed development of the 

Superdry Operating Model and our increased visibility 

into our ‘Critical path’. Combined with this business-led 

transformation programme, we will deliver efficiency, 

accuracy and cross-functional alignment across our 

planning decisions, supported through the latest cloud 

based, data-driven software.

In FY23, we will complete this major programme, 

alongside introducing digital technology, to modernise 

and increase efficiency into other parts of Superdry 

value chain, eg, we will be rolling out 3D product design 

and development and a new digital portal to improve 

trading with our Wholesale partners.

The development and implementation of our data 

strategy will expand our data insight capabilities,  

both technically and organisationally, including skills 

development. Combined with the launch of our 

customer data platform, we will increase the 

accessibility of accurate data across the business,  

to drive better, more timely, relevant decisions.

OPERATIONAL

Social followers (m)

3.89m

YoY movement 16.4%

Active customer database (m)

2.67m

YoY movement (4.0)%

Definition – Number of unique accounts that have ‘followed’ the main 
Superdry accounts across all social channels (Facebook, Instagram, 
Twitter, Pinterest and YouTube).

Rationale – A measure of Superdry engagement with customers via 
online channels and the ability to convert customers into revenue 
either directly (eg click through) or indirectly (in-store, increased 
brand awareness).

Definition – Number of customers on the Superdry database who have 
made a purchase in the last 12 months.

Rationale – A measure of the retention and growth of our customer base 
following the segmentation into collections, reflecting improved targeted 
marketing and resonance of our improved product.

Sustainable product mix (%)

47%

YoY movement 14%

Brand Heat* 

31.44

YoY movement 2.7%

Definition – % volume of ‘sustainably sourced’ product bought within the 
current financial year.

Sustainably sourced product defined as organic, low-impact and/or 
recycled in line with our Environmental Policy.

Rationale – A measure of the level of sustainable product being created 
by the Group – a proxy to the environmental impact, rather than revenue 
performance. This metric tracks against the ambition to be ‘the most 
sustainable listed fashion brand on the planet by 2030’.

Inventory days 

181.4

YoY movement (11.9)%

Definition – End of period net inventory/Last 12 months’ cost  
of goods sold * 365.

Rationale – A measure to track against reduction in overall inventory 
through tighter buying practices, carry over of foundation product 
(replenishment model) and more efficient use of clearance channels.

 *

In line with the strategy set out on page 19, Brand Heat has been 
identified as a new KPI in FY22.

Definition – In order to calculate Brand Heat, we use three measures from 
an external WGSN conducted interview of 17,500 people, which includes 
over 100 measures asked across 300 retailers.

Brand Heat is a bespoke measure using a weighted average of the 
percentage scores gathered from consumers for the below questions:

1.  Prompted awareness (0.2): ‘When, if ever, have you bought from the 

following?’ A consumer is counted where they responded ‘Purchased’, 
‘Never purchased’, but not ‘Don’t know them’.

2.  Consideration (0.4): ‘Please select all of the retailers you would 

consider buying from?’ If Superdry is selected, the consumer will 
be counted.

3.  Appeal (0.4) across three of our key markets (UK, Germany and USA): 
‘How would you describe your opinion of the following retailers?’ 
A consumer is counted where they responded ‘Love’ and ‘Like a lot’.

Respondents are able to complete the questionnaire once every six 
months for brands they are aware of, not necessarily brands they have 
purchased from.

Rationale – A measure of Superdry’s resonance among consumers using 
the combined metrics of prompted awareness, consideration and appeal. 
Reflecting continuing advances in marketing, product assortment and 
consumer experiences. As we only started to track and report this metric 
in FY21, we do not have the comparable data for FY20. 

22

Superdry plc Annual Report 2022

23

Superdry plc Annual Report 2022

2022202120202.672.782.702022202120203.893.343.1620222021202047331720222021202031.4430.60tbu202220212020181.4205.8177.4Strategic Report  →  Key Performance Indicators

FINANCIAL

Group revenue (£m)

£609.6m

Adjusted profit/(loss) before tax* (£m)

YoY movement 9.6%

£21.9m

YoY movement (273.8)%

Statutory profit /(loss)before tax (£m)

Adjusted basic EPS (p)

£17.9m

YoY movement (148.8)%

36.3p

YoY movement (287.1)%

Basic EPS

27.7p

YoY movement (163.0)%

Closing net debt/(cash)*

£(1.0)m

YoY movement (102.6)%

Net working capital**

£121.0m

YoY movement (2.5)%

 *

‘Adjusted’ and ‘Net debt/(cash)’ are used as alternative performance measures (APMs). A definition of APMs and explanation as to how they are 
calculated is included in note 36 to the Group and Company financial statements. 

**  Net working capital is defined as inventories plus trade and other receivables less trade and other payables. The statutory measures from which it is 

calculated are included within the CFO Review on page 72. 

‘It has been wonderful to be part of the sustainability 
journey Superdry has been on. Being able to showcase 
the positive changes happening in the company to 
customers and co-workers is so fulfilling and I look 
forward for what is still to come!’

Megan Hunter
Scotland and Ireland Retail – Sales Assistant (Dundee)

24

Superdry plc Annual Report 2022

202220212020609.6556.1704.420222021202021.9(12.6)(41.8)20222021202017.9(36.7)(166.9)20222021202036.3(19.4)(43.5)20222021202027.7(44.0)(174.9)202220212020121.0124.1147.0202220212020(1.0)38.936.7Strategic Report  →  Key Performance Indicators

Strategic Report  →  Non-Financial Information and Sustainability Statement

FINANCIAL

Group revenue (£m)

£609.6m

YoY movement 9.6%

YoY movement (273.8)%

Adjusted profit/(loss) before tax* (£m)

£21.9m

Statutory profit /(loss)before tax (£m)

Adjusted basic EPS (p)

£17.9m

YoY movement (148.8)%

YoY movement (287.1)%

36.3p

Basic EPS

27.7p

YoY movement (163.0)%

YoY movement (102.6)%

Closing net debt/(cash)*

£(1.0)m

Net working capital**

£121.0m

YoY movement (2.5)%

 *

‘Adjusted’ and ‘Net debt/(cash)’ are used as alternative performance measures (APMs). A definition of APMs and explanation as to how they are 

calculated is included in note 36 to the Group and Company financial statements. 

**  Net working capital is defined as inventories plus trade and other receivables less trade and other payables. The statutory measures from which it is 

calculated are included within the CFO Review on page 72. 

‘It has been wonderful to be part of the sustainability 

journey Superdry has been on. Being able to showcase 

the positive changes happening in the company to 

customers and co-workers is so fulfilling and I look 

forward for what is still to come!’

Megan Hunter

Scotland and Ireland Retail – Sales Assistant (Dundee)

NON-FINANCIAL INFORMATION 
AND SUSTAINABILITY STATEMENT

The table below shows where information can be found in relation to the requirements of Companies Act 2006 section 414CA 
and 414CB, including further information on policies and policy outcomes (where applicable):

Reporting requirement

Annual Report section(s) 

Page number

Related policies and standards

Environmental matters, 
including the impact of the 
business on the environment 
and climate-related disclosures

Employees

TCFD Statement
Sustainability report and KPIs
Section 172 Statement and 
Stakeholders
How We Manage Our Risks

Sustainability Report
People Report
Section 172 Statement and 
Stakeholders
Directors’ Remuneration Report

Social and community matters

Sustainability Report
Section 172 Statement and 
Stakeholders

Respect for human rights

Sustainability Report

Anti-corruption and  
anti-bribery matters

Business model

How  We Manage Our Risks
Corporate Governance Report
Directors’ Report

Business model
CEO Review
CFO Review
Sustainability Report and KPIs
Financial KPIs

Principal risks and uncertainties  How We  Manage Our Risks

34
40
26

53

40
47
26

106

40
26

40

53
78
127

12
16
68
40
24

53

Our Mission
Environmental Policy
Sustainable Development Goals (SDGs)
Chemical Compliance
CDP climate change disclosures

Code of Conduct
Health and Safety Policy
Whistleblowing Policy
Diversity, Inclusion and Equality Policy
Board Diversity and Inclusion Policy
Flexible Working Policy
Education and Professional Qualifications Policy
Maternity, Paternity and Shared Parental Leave 
policies
Values
Gender Pay Gap report

Give Free Time initiative

Diversity, Inclusion and Equality Policy
Ethical Trading Code of Practice
Migrant Worker Policy
Modern Slavery Statement and Policy
Customer Privacy Policy
Employee Privacy Notice

Anti-Bribery and Corruption Policy
Code of Conduct

Risk Management Policy

Non-financial key 
performance indicators

Sustainability Report and KPIs

40

24

Superdry plc Annual Report 2022

25

Superdry plc Annual Report 2022

202220212020609.6556.1704.420222021202021.9(12.6)(41.8)20222021202017.9(36.7)(166.9)20222021202036.3(19.4)(43.5)20222021202027.7(44.0)(174.9)202220212020121.0124.1147.0202220212020(1.0)38.936.7Strategic Report  →  Section 172 Statement

SECTION 172 STATEMENT

In compliance with Companies Act 2006 
section 414CZA, the Board makes the 
following statement in relation to FY22

The Board recognises that the medium and long-term success 
of the Group and its social licence to operate are linked to 
value creation for its stakeholders. Our stakeholders, what 
matters to them, the engagement processes that are in place 
and how feedback is received and considered by the Board 
as part of its decision-making, are set out in the table below.

Our purpose, culture, values and details of our employee 
engagement and feedback mechanisms can be found in the 
People report on page 47.

Superdry aims to meet the highest standards of conduct  
and has policies and procedures in place to support this 
(for example Code of Conduct, Using Social Media Policy, 

Anti-Bribery and Corruption Policy and training, 
Modern Slavery Statement and Ethical Supplier Code  
of Practice (both published at corporate.superdry.com). 
A Whistleblowing Policy is in place and an independent 
whistleblowing line operates for the reporting of unethical 
behaviour (please turn to page 99 for more details of our 
whistleblowing arrangements).

Superdry aims at all times to act fairly as between its members, 
regardless of the size of their shareholding. Our financial 
results, notices of meetings and a range of information about 
Superdry are published at corporate.superdry.com and our 
AGM provides an opportunity for all shareholders to meet 
with and ask questions of our Board. We respond to queries 
and requests for information from all shareholders on a 
prompt basis via company.secretary@superdry.com and 
investor.relations@superdry.com.

Our stakeholders and the engagement processes

Stakeholder/why  
they are important

What matters  
to them

Engagement  
processes

How feedback reaches  
the Board

Shareholders

Providers of capital and  
have a financial interest in 
our performance

•  Financial results
•  Dividends and earnings 

per share

•  Environmental, social and 

governance matters

•  Annual General Meeting
•  Annual/interim results
•  Corporate website
•  Consultation with investors 

and advisory agencies

Environment

Central to our mission and to 
our sustainability objectives 
and initiatives

•  Strategy
•  Efficiency
•  Remuneration

•  Investor events and 

roadshows

•  Investor sustainability 

indexes (eg CDP)
•  Stock market news
•  Direct liaison through 
corporate brokers

•  Social media
•  Company Secretary in-box

•  The impact of the Group’s 

•  Sustainable Development 

operations on the 
environment eg CO2 
emissions, use of plastic 
packaging, organic cotton 
production, sustainable 
farming practices

Goals

•  Sustainable stories on 

our websites
•  Social media
•  Engagement with organic 
cotton farmers – please 
refer to the Sustainability 
Report and targets on 
page 40

•  Awards/recognition of 

our work

•  Investor Relations updates 

and analysis

•  Corporate broker reports 

and presentations

•  Face-to-face meetings  
and correspondence 
with investors

•  In-person at the AGM and 

at investor events

•  Media reports
•  Reports from investor 
advisory agencies 

•  Sustainability reports 
and presentations

•  Supply chain reports and 

‘deep dives’

•  Sustainability news 

on Workplace

•  Sustainability Warriors

26

Superdry plc Annual Report 2022

Strategic Report  →  Section 172 Statement

Strategic Report  →  Section 172 Statement

SECTION 172 STATEMENT

In compliance with Companies Act 2006 

section 414CZA, the Board makes the 

following statement in relation to FY22

The Board recognises that the medium and long-term success 

of the Group and its social licence to operate are linked to 

value creation for its stakeholders. Our stakeholders, what 

matters to them, the engagement processes that are in place 

and how feedback is received and considered by the Board 

as part of its decision-making, are set out in the table below.

Our purpose, culture, values and details of our employee 

engagement and feedback mechanisms can be found in the 

People report on page 47.

Superdry aims to meet the highest standards of conduct  

and has policies and procedures in place to support this 

(for example Code of Conduct, Using Social Media Policy, 

Anti-Bribery and Corruption Policy and training, 

Modern Slavery Statement and Ethical Supplier Code  

of Practice (both published at corporate.superdry.com). 

A Whistleblowing Policy is in place and an independent 

whistleblowing line operates for the reporting of unethical 

behaviour (please turn to page 99 for more details of our 

whistleblowing arrangements).

Superdry aims at all times to act fairly as between its members, 

regardless of the size of their shareholding. Our financial 

results, notices of meetings and a range of information about 

Superdry are published at corporate.superdry.com and our 

AGM provides an opportunity for all shareholders to meet 

with and ask questions of our Board. We respond to queries 

and requests for information from all shareholders on a 

prompt basis via company.secretary@superdry.com and 

investor.relations@superdry.com.

Our stakeholders and the engagement processes

Stakeholder/why  

they are important

What matters  

to them

Engagement  

processes

How feedback reaches  

the Board

Providers of capital and  

•  Financial results

•  Annual General Meeting

•  Investor Relations updates 

Shareholders

have a financial interest in 

our performance

•  Dividends and earnings 

•  Annual/interim results

per share

•  Environmental, social and 

governance matters

•  Corporate website

•  Consultation with investors 

and advisory agencies

•  Strategy

•  Efficiency

•  Remuneration

•  Investor events and 

roadshows

•  Investor sustainability 

indexes (eg CDP)

•  Stock market news

•  Direct liaison through 

corporate brokers

•  Social media

•  Company Secretary in-box

and analysis

•  Corporate broker reports 

and presentations

•  Face-to-face meetings  

and correspondence 

with investors

•  In-person at the AGM and 

at investor events

•  Media reports

•  Reports from investor 

advisory agencies 

Environment

our sustainability objectives 

and initiatives

Central to our mission and to 

•  The impact of the Group’s 

•  Sustainable Development 

•  Sustainability reports 

Goals

and presentations

•  Sustainable stories on 

•  Supply chain reports and 

operations on the 

environment eg CO2 

emissions, use of plastic 

packaging, organic cotton 

production, sustainable 

farming practices

‘deep dives’

•  Sustainability news 

on Workplace

•  Sustainability Warriors

our websites

•  Social media

•  Engagement with organic 

cotton farmers – please 

refer to the Sustainability 

Report and targets on 

•  Awards/recognition of 

page 40

our work

Stakeholder/why 
they are important

What matters  
to them

Engagement  
processes

How feedback reaches  
the Board

Community/wider society

Help us to be a 
responsible business as 
we pursue our mission, 
sustainability ambitions 
and targets, and our 
governance objectives

•  Corporate governance
•  Health and safety
•  Employment and conditions
•  Charitable donations
•  Environment
•  Sustainability

Customers – retail and trade 

•  ‘Family and friends’ events
•  College placements and 

work experience

•  Jobs
•  Support for local charities

•  Health and Safety reports
•  SD Voice reports and 

presentations to Board

•  Sustainability news 

on Workplace

Our customers are vital 
to our performance

•  Value for money
•  Accessibility of product
•  Garment quality and reliability
•  Design
•  Customer service
•  Store or website experience
•  Sustainability and 

ESG matters

•  Direct contact in stores
•  Global Sales Meeting
•  Monitoring and reporting of 

sales, footfall, website traffic and 
internet search analyses

•  Customer satisfaction surveys
•  Customer services
•  Social media and websites
•  Annual Report
•  KPIs

•  Financial, sales, trading and 
footfall reports, analysis 
and KPIs

•  Trading analysis and sales 
data is shared with the 
Board on a weekly basis

•  Customer ratings 
and feedback

•  Internal KPIs to measure 

brand awareness
•  Previews of seasonal 

collections

•  Tours of retail stores

Colleagues 

People are central to 
the successful delivery 
our strategic objectives 

•  Employment
•  Pay and benefits
•  Job security
•  Work/life balance
•  Mental health
•  Equality and diversity
•  Career opportunities
•  Sustainability
•  Health and safety

•  Superdry Voice (‘SD Voice’) 

•  NED for workforce 

meetings and feedback from 
colleagues on performance  
and that of the NED for 
workforce engagement  
(see the People report on  
page 48 for more information)

•  ‘Pulse’ surveys
•  Senior Women’s Forum
•  Diversity and Inclusion Forum
•  Workplace (internal social media)
•  Staff events such as SD Live and 

the Global Sales Meeting

•  ‘Threads’ magazine for 

store colleagues

•  Sustainability Warriors

engagement attends 
SD Voice meetings

•  People reports
•  Results of ‘Pulse’ surveys
•  SD Voice reports and 

presentations to Board
•  Diversity and inclusion 
reports (see the People 
report on page 52 for 
further information)

•  Health and safety reports
•  Workplace

‘I feel proud to work for a business where decisions 
are challenged on whether they are the most 
sustainable or ethical thing to do. The Sustainability 
Warriors consistently do this, helping us to push 
forward on our sustainability journey, at every 
level and within every department.’

Emily Saunders
Group Retail Support – Retail Operations Manager

26

Superdry plc Annual Report 2022

27

Superdry plc Annual Report 2022

Strategic Report  →  Section 172 Statement

Stakeholder/why  
they are important

What matters  
to them

Engagement  
processes

How feedback reaches  
the Board

Suppliers and contractors

We recognise that 
relationships with suppliers 
and contractors are 
important to our financial 
performance 

•  Payment terms
•  Fair contractual 
arrangements
•  Communication
•  Success of Superdry
•  Anti-bribery and corruption
•  Ethical behaviour
•  Corporate governance
•  Sustainability

Media

How the media reports on 
our activities impacts wider 
perceptions of Superdry

•  Reports and stories
•  Regular communication
•  Sustainability

•  Operational updates in 

CEO report

•  Supply chain deep dives at 

Board meetings

•  Risk Committee updates to 

the Audit Committee

•  Ethical compliance audits 

and reports to the 
Audit Committee

•  Supplier conferences
•  Face-to-face meetings 

and visits

•  Day-to-day contact 
between colleagues 
and suppliers

•  Modern Slavery Statement
•  Superdry Supply Chain 
Ethical trading page of 
corporate website and 
Ethical Trading Code 
of Practice

•  Respect programme
•  Contact with Superdry 
Legal or Property teams

•  News releases/stories
•  Stock market 

announcements

•  Interviews
•  Visits and meetings
•  Social media
•  Websites

•  Reports circulated to the 

Board from our 
communications advisers

•  Analysis of investor 

sentiment is reported in 
Investor Relations reports 

Government/Regulators

Open and transparent 
interactions with government 
and regulators help us 
maintain high standards of 
business conduct

•  Compliance with law and 

best practice

•  Corporate governance
•  Health and safety
•  Modern slavery
•  Data security
•  Policies and procedures

•  Meetings/briefings
•  Consultations
•  Dialogue with trade bodies
•  Specialist advisers
•  Interactions with 
tax authorities

•  Legal, governance and 

risk reports

•  Legal and regulatory briefings
•  Deep dives on areas of 

risk as they arise 

Principal decisions
The Board considers its principal decisions to be those that 
have significant long-term implications for the Group and its 
stakeholders. At scheduled Board meetings, agenda items 
that are likely to have a long-term impact on stakeholders are 
highlighted. Templates for Board papers include a stakeholder 
section to highlight any likely impacts for both internal and 
external stakeholder groups to ensure that all stakeholders 
are considered as part of the Board decision-making process.

The principal decisions taken by the Board in FY22 were:

•  Establishment of a Technology Committee to monitor the 
implementation of key technology and digital projects;

•  Appointments to the Executive Committee (Global People 
Director and Chief Technology Officer) in November 2021;

•  Approval of a Group pay award in March 2022;

•  Approval of key strategic deliverables and internal KPIs in 

March 2022; and

•  Approval of exiting underperforming retail stores 

negotiation of new and more favourable store lease terms 
throughout FY22.

Further consideration of these principal decisions follows, to 
demonstrate the ways in which the Board had regards to the 
matters set out in Companies Act section 172(1) (a) to (f).

In respect of dividend policy, no final dividend has been 
recommended by the Board and no interim dividends have 
been paid in FY22. For information about capital allocation, 
please refer to the CFO Review on page 68.

28

Superdry plc Annual Report 2022

Strategic Report  →  Section 172 Statement

Strategic Report  →  Section 172 Statement

Stakeholder/why  

they are important

What matters  

to them

Engagement  

processes

How feedback reaches  

the Board

Principal decisions

Establishment of a Technology Committee to monitor the implementation of key  
technology and digital projects

Context:  
The Board delegated authority to a Board 
committee for a limited time during the course of 
FY22, to have oversight of the early implementation 
of strategically important digital and technology 
projects, such as the refresh of Superdry’s global 
Ecommerce sites and the replacement of the 
Mercatus merchandising management system. 

In July 2021, a Technology Committee was established and 
met between August 2021 to May 2022. NEDs Faisal Galaria 
and Helen Weir were Committee members, along with Julian 
Dunkerton, Shaun Wills and Peter Sjölander. Executive 
Committee members Silvana Bonello and Justin Lodge 
joined all Committee meetings. Matt Horwood attended 
Committee meetings following his appointment in November 
2021, taking the lead on digital and technology projects. 

How the Board considered stakeholder feedback 
in reaching its decision 

Feedback from consumers, colleagues and suppliers had 
indicated that our global Ecommerce websites did not have 
the desired functions and capability to optimise sales of our 
products to our customers. Feedback from colleagues and 
suppliers had also indicated that the Mercatus merchandise 
management system was reaching the end of its life and 
required replacement. At the time of establishing the 
Technology Committee, a search for a new Chief Technology 
Officer was ongoing and the Board wanted to ensure that 
there was sufficient oversight of these strategically 
important projects. The Technology Committee’s terms of 
reference included the approval of roadmaps, the monitoring 
of digital and technology project key milestones, reviewing 
and agreeing any proposals or significant contracts and 
ensuring that the digital strategy remained on track.

Linkages to business model, strategy and the 
long-term success of the Group

Links to the Ship and Sell critical activities in our operational 
business model (please refer to pages 12 and 13), the Lead 
Through Sustainability objective, the Use Technology to 
Accelerate Our Plans objective, and the Digitise Superdry 
initiative in the strategic house model (please refer to 
page 19). The long-term success of Superdry partly rests  
on its ability to advance its digital platforms and capabilities, 
to successfully plan and control merchandise and to offer 
customers visually appealing and market leading 
Ecommerce environments.

Outcomes and long-term consequences  
for stakeholders

As a result of the refresh of our global Ecommerce sites, 
customers have enhanced online shopping experiences and 
choices. Following the replacement of Mercatus, which is 
due to be retired in March 2023, with the new Oracle system, 
product availability and business processes will be improved. 
Colleagues, specifically our merchandising, logistics, finance 
and retail store colleagues, will experience greater operational 
efficiencies and will have an increased level of control and 
oversight of stock levels and movements. The new system 
will also lead to improved purchase order management and 
better forecasting functionality. Sales may increase as a 
result of improved and efficient allocation and faster 
replenishment of product. Shareholders will benefit in the 
long term as sales and profitability improve. Suppliers and 
partners may benefit from increased sales in the long term, 
creating more supplier opportunities, shorter payment terms 
and lower risk. The environment will also benefit from the 
increased efficiencies arising from the new merchandising 
system, reducing the unnecessary movement of stock and 
lowering our carbon footprint. The forecasted expenditure 
relating to these projects was considered against the need 
for Superdry to modernise, find efficiencies in the long term 
and to enhance the digital customer experience and our 
internal processes.

Suppliers and contractors

We recognise that 

relationships with suppliers 

and contractors are 

important to our financial 

performance 

•  Payment terms

•  Fair contractual 

arrangements

•  Communication

•  Success of Superdry

•  Anti-bribery and corruption

•  Ethical behaviour

•  Corporate governance

•  Sustainability

•  Supplier conferences

•  Operational updates in 

•  Modern Slavery Statement

•  Ethical compliance audits 

CEO report

•  Supply chain deep dives at 

Board meetings

•  Risk Committee updates to 

the Audit Committee

and reports to the 

Audit Committee

•  Face-to-face meetings 

and visits

•  Day-to-day contact 

between colleagues 

and suppliers

•  Superdry Supply Chain 

Ethical trading page of 

corporate website and 

Ethical Trading Code 

of Practice

•  Respect programme

•  Contact with Superdry 

Legal or Property teams

How the media reports on 

•  Reports and stories

•  News releases/stories

•  Reports circulated to the 

Media

our activities impacts wider 

perceptions of Superdry

•  Regular communication

•  Sustainability

•  Stock market 

announcements

•  Interviews

•  Visits and meetings

•  Social media

•  Websites

Board from our 

communications advisers

•  Analysis of investor 

sentiment is reported in 

Investor Relations reports 

Government/Regulators

Open and transparent 

•  Compliance with law and 

•  Meetings/briefings

•  Legal, governance and 

interactions with government 

best practice

and regulators help us 

•  Corporate governance

•  Consultations

risk reports

•  Dialogue with trade bodies

•  Legal and regulatory briefings

maintain high standards of 

business conduct

•  Health and safety

•  Modern slavery

•  Data security

•  Policies and procedures

•  Specialist advisers

•  Interactions with 

tax authorities

•  Deep dives on areas of 

risk as they arise 

Principal decisions

•  Approval of a Group pay award in March 2022;

The Board considers its principal decisions to be those that 

•  Approval of key strategic deliverables and internal KPIs in 

have significant long-term implications for the Group and its 

March 2022; and

stakeholders. At scheduled Board meetings, agenda items 

that are likely to have a long-term impact on stakeholders are 

highlighted. Templates for Board papers include a stakeholder 

section to highlight any likely impacts for both internal and 

external stakeholder groups to ensure that all stakeholders 

are considered as part of the Board decision-making process.

The principal decisions taken by the Board in FY22 were:

•  Establishment of a Technology Committee to monitor the 

implementation of key technology and digital projects;

•  Approval of exiting underperforming retail stores 

negotiation of new and more favourable store lease terms 

throughout FY22.

Further consideration of these principal decisions follows, to 

demonstrate the ways in which the Board had regards to the 

matters set out in Companies Act section 172(1) (a) to (f).

In respect of dividend policy, no final dividend has been 

recommended by the Board and no interim dividends have 

been paid in FY22. For information about capital allocation, 

•  Appointments to the Executive Committee (Global People 

please refer to the CFO Review on page 68.

Director and Chief Technology Officer) in November 2021;

28

Superdry plc Annual Report 2022

29

Superdry plc Annual Report 2022

Strategic Report  →  Section 172 Statement

Principal decisions

Appointments to the Executive Committee  

Context:  
In November 2021, the Board confirmed the 
appointments of Cathryn Petchey as Global 
People Director and of Matt Horwood as Chief 
Technology Officer. These appointments were 
important to the successful implementation of 
Superdry’s strategic objectives.

For biographical details of our Executive Committee, please 
refer to corporate.superdry.com.

Linkages to business model, strategy and the 
long-term success of the Group

Our operational business model and the successful 
implementation of Superdry’s business transformation plans, 
including its digital strategies and the elevation of the 
employee experience, are dependent on strong leadership  
in the areas of HR and IT. The long-term success of the 
Group is partly dependent on the success of Superdry’s 
digital ambitions and its ability to attract and retain a skilled, 
motivated and diverse workforce. 

How the Board considered stakeholder feedback 
in reaching its decision

Outcomes and long-term consequences  
for stakeholders

The Board made these appointments with the interests of all 
stakeholders in mind. Suitably experienced and qualified 
individuals with a strong record in the successful delivery of 
strategic projects, and whose behaviours were consistent 
with Superdry’s values, were selected by the Board for 
interview. Both Cathryn and Matt had substantial experience 
in the retail sector and in their respective fields of expertise. 
The Board considered the interests of shareholders, as the 
long-term success of the Group is dependent on the right 
Executive Committee leadership being in place. Colleagues 
would benefit from enhancements to culture and employee 
value proposition that the new Global People Director would 
bring. Suppliers would experience benefits from the 
successful delivery of Superdry’s strategy as the Group’s 
financial performance improved, due to a continuing and 
better-performing business, faster payment practices and 
more commercial opportunities. An improvement in 
performance would positively impact customers, in the form 
of investment in stores, improved product offerings and 
enhanced Ecommerce platforms. 

The enhancement of Superdry’s employee value proposition, 
digital capabilities and improved business processes and 
systems will have positive impacts for all stakeholders, as 
additional value is created, and culture improves. Colleagues 
will benefit from strong HR and IT leadership and 
improvements in systems and processes. Shareholders 
experience additional value as strategic initiatives are 
implemented. Customers will experience improvements in 
digital interfaces such as our Ecommerce sites and in 
product range and choice. Communities will benefit from 
enhanced employment opportunities and the continuation  
of Superdry’s community focuses.

30

Superdry plc Annual Report 2022

Strategic Report  →  Section 172 Statement

Strategic Report  →  Section 172 Statement

Principal decisions

Appointments to the Executive Committee  

Context:  

In November 2021, the Board confirmed the 

appointments of Cathryn Petchey as Global 

People Director and of Matt Horwood as Chief 

Technology Officer. These appointments were 

important to the successful implementation of 

Superdry’s strategic objectives.

Linkages to business model, strategy and the 

long-term success of the Group

Our operational business model and the successful 

implementation of Superdry’s business transformation plans, 

including its digital strategies and the elevation of the 

employee experience, are dependent on strong leadership  

in the areas of HR and IT. The long-term success of the 

Group is partly dependent on the success of Superdry’s 

For biographical details of our Executive Committee, please 

digital ambitions and its ability to attract and retain a skilled, 

refer to corporate.superdry.com.

motivated and diverse workforce. 

How the Board considered stakeholder feedback 

Outcomes and long-term consequences  

in reaching its decision

for stakeholders

The Board made these appointments with the interests of all 

The enhancement of Superdry’s employee value proposition, 

stakeholders in mind. Suitably experienced and qualified 

digital capabilities and improved business processes and 

individuals with a strong record in the successful delivery of 

systems will have positive impacts for all stakeholders, as 

strategic projects, and whose behaviours were consistent 

additional value is created, and culture improves. Colleagues 

with Superdry’s values, were selected by the Board for 

will benefit from strong HR and IT leadership and 

interview. Both Cathryn and Matt had substantial experience 

improvements in systems and processes. Shareholders 

in the retail sector and in their respective fields of expertise. 

experience additional value as strategic initiatives are 

The Board considered the interests of shareholders, as the 

implemented. Customers will experience improvements in 

long-term success of the Group is dependent on the right 

digital interfaces such as our Ecommerce sites and in 

Executive Committee leadership being in place. Colleagues 

product range and choice. Communities will benefit from 

would benefit from enhancements to culture and employee 

enhanced employment opportunities and the continuation  

value proposition that the new Global People Director would 

of Superdry’s community focuses.

bring. Suppliers would experience benefits from the 

successful delivery of Superdry’s strategy as the Group’s 

financial performance improved, due to a continuing and 

better-performing business, faster payment practices and 

more commercial opportunities. An improvement in 

performance would positively impact customers, in the form 

of investment in stores, improved product offerings and 

enhanced Ecommerce platforms. 

Principal decisions

Approval of Group pay award in March 2022 

Context:  
A Group-wide pay award was approved by the 
Remuneration Committee on 24 March 2022 of 
3.5% for UK head office and retail management 
colleagues (save for the Executive Committee 
where a 2% increase was approved),the removal 
of age-related pay for UK retail colleagues and 
in-country inflationary wage increases for global 
retail and international office-based colleagues. 

For further details on Executive remuneration and policy 
please refer to the Directors’ Remuneration Report on 
page 110.

How the Board considered stakeholder feedback 
in reaching its decision

Feedback from colleagues throughout Superdry, from the SD 
Voice employee engagement group and from the HR function 
had highlighted that pay and conditions were a principal 
factor in the retention and recruitment of people. Geopolitical 
and economic forces in FY22 contributed to high inflation 
and increases in the cost of living. The Board considered  
the needs of colleagues alongside the requirements of 
shareholders to create value in the short term and the 
Group’s need to invest further in its digital capabilities.

Linkages to business model, strategy and the 
long-term success of the Group

People are essential to each of the four elements of our 
operational business model – Design, Make, Sell and Ship. 
The decision to implement a Group-wide pay award at a level 
designed to keep apace with the rising costs of living and 
in-country inflationary wage increases globally will benefit  
all colleagues. Superdry will benefit from reduced attrition, 
a decrease in operating costs associated with that, and 
improved levels of motivation in colleagues. There will be a 
positive impact on the strategic initiatives of Elevate the 
Employee Experience and Talent Management, leading to an 
enhancement of culture that will contribute to the long-term 
success of the Group. 

Outcomes and long-term consequences  
for stakeholders

The Group pay award for UK head office and retail 
management was effective from 1 May 2022 and colleagues 
reacted positively, at a time when domestic energy costs 
were rising to unprecedented levels and food and other living 
costs were also rising. 

‘It’s been great to be able to identify and bring 
together passionate and committed colleagues 
from all over Superdry, to help share ideas and 
implement positive change towards a more 
sustainable future. Giving everyone a platform 
and a voice is not only very uplifting but is crucial 
in how we will reduce our impact at the scale 
required over the next few years.’

Benedict Orchard
Energy and Environment Manager, Sourcing

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Strategic Report  →  Section 172 Statement

Principal decisions

Approval of key strategic deliverables and internal key performance indicators 

Context:  
On 1 February 2022, the Board and Executive 
Committee held a strategy day to discuss the 
strategy and Five-Year Plan. The Board reviewed 
and approved key strategic deliverables and 
internal key performance indicators for the 
Executive team to implement and monitor on 
24 March 2022

Please refer to pages 19 to 22 to read about our strategy and 
to page 100 to find out more about our Five-Year Plan and 
the FY23 Budget. The Executive Committee identified 
Specific Now (FY23), Next (FY24) and Future (FY25-FY27) 
key deliverables, spanning each of the strategic objectives 
and initiatives, with priority deliverables for FY23 highlighted. 
Internal key performance indicators have been designed to 
monitor and measure progress on the key deliverables.

How the Board considered stakeholder feedback 
in reaching its decision 

Feedback from shareholders had indicated that the reset 
strategy was taking longer to unfold than anticipated, but 
there was an understanding from investors that Covid-19  
had impacted the Group’s ability to deliver its strategy. 
Shareholders have welcomed the new product ranges but 
they have also indicated that sales need to grow, whilst 
maintaining the full price strategy. Shareholders want to  
see progress with our digital strategies, in particular the 
refreshment of our Ecommerce sites and upgrading of 
outdated internal IT systems. Feedback from customers  
and colleagues about the design and functionality of our 
Ecommerce sites, and feedback from colleagues, suppliers 
and trade customers about the modernisation and 
simplification of our internal design processes and systems, 
such as our design principles, critical path and range construct 
have also been included in the decision-making process. 

Linkages to business model, strategy and the 
long-term success of the Group

The strategic key deliverables and internal KPIs link to the 
Design and Sell elements of the business operating model 
and are central to the successful delivery of the overall 
strategy and the ability to monitor progress and effectiveness. 
The successful delivery of the strategy and Five-Year Plan 
will create value for shareholders and put the Group back  
on the path to profitability. The continued roll-out of our 
sustainability initiatives will help us to achieve our mission to 
‘Be the #1 sustainable style destination.’

Outcomes and long-term consequences  
for stakeholders

Shareholders will receive returns on investment and earnings. 
Colleagues will have increased job and economic security  
in the short term and financial, career and development 
opportunities in the longer term. The achievement of our 
sustainability objectives will have positive outcomes for the 
environment and for our supply chain partners. Suppliers will 
benefit from our continued operations, with the possibility of 
increased orders and more favourable terms. The fulfilment 
of our digital ambitions will lead to improved digital offerings 
and experiences, such as Ecommerce sites with greater 
functionality. Consumers will continue to enjoy well-designed, 
high-quality clothing and accessories and exceptional value 
for money. Enhanced and updated core systems and 
processes will ensure high standards of business conduct 
and higher levels of colleague motivation.

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Strategic Report  →  Section 172 Statement

Strategic Report  →  Section 172 Statement

Principal decisions

Principal decisions

Approval of key strategic deliverables and internal key performance indicators 

Exiting underperforming retail stores and negotiating new and more favourable store lease terms 

Internal key performance indicators have been designed to 

Shareholders will receive returns on investment and earnings. 

monitor and measure progress on the key deliverables.

Colleagues will have increased job and economic security  

Context:  

On 1 February 2022, the Board and Executive 

Committee held a strategy day to discuss the 

strategy and Five-Year Plan. The Board reviewed 

and approved key strategic deliverables and 

internal key performance indicators for the 

Executive team to implement and monitor on 

24 March 2022

Please refer to pages 19 to 22 to read about our strategy and 

to page 100 to find out more about our Five-Year Plan and 

the FY23 Budget. The Executive Committee identified 

Specific Now (FY23), Next (FY24) and Future (FY25-FY27) 

key deliverables, spanning each of the strategic objectives 

and initiatives, with priority deliverables for FY23 highlighted. 

How the Board considered stakeholder feedback 

in reaching its decision 

Feedback from shareholders had indicated that the reset 

strategy was taking longer to unfold than anticipated, but 

there was an understanding from investors that Covid-19  

had impacted the Group’s ability to deliver its strategy. 

Shareholders have welcomed the new product ranges but 

they have also indicated that sales need to grow, whilst 

maintaining the full price strategy. Shareholders want to  

see progress with our digital strategies, in particular the 

refreshment of our Ecommerce sites and upgrading of 

outdated internal IT systems. Feedback from customers  

and colleagues about the design and functionality of our 

Ecommerce sites, and feedback from colleagues, suppliers 

and trade customers about the modernisation and 

simplification of our internal design processes and systems, 

such as our design principles, critical path and range construct 

have also been included in the decision-making process. 

Linkages to business model, strategy and the 

long-term success of the Group

The strategic key deliverables and internal KPIs link to the 

Design and Sell elements of the business operating model 

and are central to the successful delivery of the overall 

strategy and the ability to monitor progress and effectiveness. 

The successful delivery of the strategy and Five-Year Plan 

will create value for shareholders and put the Group back  

on the path to profitability. The continued roll-out of our 

sustainability initiatives will help us to achieve our mission to 

‘Be the #1 sustainable style destination.’

Outcomes and long-term consequences  

for stakeholders

in the short term and financial, career and development 

opportunities in the longer term. The achievement of our 

sustainability objectives will have positive outcomes for the 

environment and for our supply chain partners. Suppliers will 

benefit from our continued operations, with the possibility of 

increased orders and more favourable terms. The fulfilment 

of our digital ambitions will lead to improved digital offerings 

and experiences, such as Ecommerce sites with greater 

functionality. Consumers will continue to enjoy well-designed, 

high-quality clothing and accessories and exceptional value 

for money. Enhanced and updated core systems and 

processes will ensure high standards of business conduct 

and higher levels of colleague motivation.

Linkages to business model, strategy and the 
long-term success of the Group

This links to the Sell element of our business operating 
model. Taking a firm stance in our lease negotiating process 
to take advantage of more favourable terms, in particular 
lower rents, has helped the Group to continue to operate 
during the Covid-19 pandemic and is contributing to lower 
overall operating costs and an increase in our gross profit 
margin, contributing to the long-term success of the Group.

Outcomes and long-term consequences  
for stakeholders

Shareholders will receive returns on investment and earnings. 
The ability of the Group to continue to operate will lead  
to increased job and economic security for colleagues  
in the short term and financial, career and development 
opportunities for them in the longer term. Wholesale partners 
will benefit from our continued operations, with the possibility 
of increased orders and more favourable terms. Consumers 
will continue to enjoy well-designed, high-quality clothing and 
accessories in physical stores in convenient locations globally. 

Context:  
As retail store leases have reached their lease 
renewal dates across our portfolio, we have 
exited underperforming stores and have adopted 
a firm negotiating stance in order to achieve the 
most favourable lease terms possible, where 
decisions were taken to renew lease agreements

For more details on our financial decisions and performance, 
please refer to the CEO Review on page 16 and CFO Review 
on page 68.

How the Board considered stakeholder feedback 
in reaching its decision 

The Board considered the interests of shareholders and the 
need for the Group’s turnaround plan to be met and to return 
to profitability in the long term. The Board also considered 
the interest of colleagues, including the preservation of  
jobs at head office and in physical retail locations globally. 
Where retail stores were no longer performing, and a 
business case could not be made to continue to profitably 
operate a store, leases were terminated, and stores were 
closed. The Board considered that Retail employees may be 
adversely impacted in terms of job losses where stores were 
closed and colleagues could not be re-deployed; for example 
when the Regent Street store in London closed and the 
relocation to Oxford Street took place, colleagues were 
redeployed where possible. The Board also considered the 
position of suppliers, specifically commercial landlords, who 
were adversely impacted by the strong negotiating position 
that was adopted and by lower or no increase in rents in the 
medium term. However, the Directors have a duty to promote 
the long-term success of the Group, whilst taking the views 
of shareholders and a wide range of other stakeholders into 
consideration, and in this case concluded that the interests 
and needs of other stakeholders needed to be prioritised 
over those of commercial landlords. In many cases, 
Superdry’s negotiating position with commercial landlords 
was strong due to the absence of any other serious interest 
in the property.

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Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (TCFD) 

We recognise the importance of considering climate-related 
change in our business decision-making, given the increasing 
threat that climate change poses to the environment we operate 
in. We acknowledge that adopting the recommendations of 
the Task Force on Climate-related Financial Disclosures is 
an important step in transitioning to a low carbon economy. 

The long-term success of our business will be subject to the 
environmental sustainability of our operations and our ability 
to manage existing and emerging climate-related risks on 
our performance.

As sustainability and responding to climate change is a key 
component of the Group’s strategy, our TCFD-aligned 
disclosures can be found throughout this report. 

The table below shows how the disclosures in this report 
align to the TCFD recommendations and where the relevant 
information can be found. Responding to climate change is a 
core aspect of our strategy, which has been expanded on in 
the Strategy and Governance sections below.

We engaged a professional services firm, which is not our 
statutory auditor, to review our initial internal gap analysis 
and provide observations and recommendations for 
enhancing alignment with the TCFD’s Recommendations, 
which we have incorporated into our disclosures.

Superdry plc has complied with the requirements of LR 
9.8.6R by including climate-related financial disclosures 
consistent with the TCFD recommendations and 
recommended disclosures.

TCFD recommendation

Where to find our disclosures

Governance – Disclose the organisation’s governance around climate-related risks and opportunities

a)

b)

Describe the Board’s oversight of climate-related risks 
and opportunities.

TCFD – Governance, page 35

Describe management’s role in assessing and managing 
climate-related risks and opportunities.

TCFD – Governance, page 35

Strategy – Disclose the actual and potential impacts of climate-related risks and opportunities on the 
organisation’s businesses, strategy and financial planning where such information is material

a)

b)

c)

Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium, and 
long term.

TCFD – Strategy, page 37
How We Manage Our Risks (climate-related risks) page 55

Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, strategy, 
and financial planning.

TCFD – Strategy, page 37

Describe the resilience of the organisation’s strategy, taking 
into consideration different climate-related scenarios, 
including a 2°C or lower scenario.

TCFD – Strategy, page 37

Risk management – Disclose how the organisation identifies, assesses, and manages climate-related risks

a)

b)

c)

Describe the organisation’s processes for identifying and 
assessing climate-related risks.

How We Manage Our Risks (climate-related risks), pages 54 
and 55

Describe the organisation’s processes for managing 
climate-related risks.

How We Manage Our Risks (climate-related risks), pages 54 
and 55

Describe how processes for identifying, assessing, and 
managing climate-related risks are integrated into the 
organisation’s overall risk management.

How We Manage Our Risks (climate-related risks), pages 54 
and 55

34

Superdry plc Annual Report 2022

Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

TCFD recommendation

Where to find our disclosures

Metrics and targets – Disclose the metrics and targets used to assess and manage relevant  
climate-related risks and opportunities where such information is material

Disclose the metrics used by the organisation to assess 
climate-related risks.

Lead through sustainability, (see KPIs 1-6 related to 
climate risk), pages 40 and 41
Environmental and climate disclosures, page 43

a)

b)

c)

Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 
greenhouse gas (GHG) emissions, and the related risks.

Describe the targets used by the organisation to manage 
climate-related risks and opportunities and performance 
against targets.

Streamlined Energy and Carbon Reporting (SECR) (Scope 1 
and 2), pages 43 and 44
Scope 3 (indirect emissions), page 45

Targets
Lead through sustainability, page 40
Environment and climate disclosures, page 43
Performance
Environmental and climate disclosures, page 43
Streamlined Energy and Carbon Reporting (SECR) (Scope 1 
and 2), pages 43 and 44
Scope 3 (indirect emissions), page 45

Management’s role in managing  
climate-related risks and opportunities
Our CEO is ultimately responsible for managing climate-related 
risks and opportunities; he approves the sustainability 
strategy, with the GSSD accountable for defining and setting 
the targets. The strategy is underpinned by three pillars: 
low-impact materials, net zero and communicating with 
integrity. Initiatives in place to deliver our low-impact 
materials and net zero pillars of our sustainability strategy 
will have a clear impact on our decarbonisation pathway and 
our climate strategy in support of the Paris Agreement, 
playing an active role to limit the global temperature rise to 
1.5°C. Net zero emissions means that we will have no net 
impact on climate change from our carbon emissions, 
through drastic reductions and balancing the remainder 
through carbon removals. The impact of the KPIs listed 
under low-impact materials and net zero will be tested in 
FY23 as we align with Science Based Targets (SBTs), 
following our public commitment to certify our net zero 
target in line with their near and long-term horizons.

The CEO has responsibility for the approval of budgets, 
business plans and major capital expenditure. The overall 
budget and Five-Year Plan are approved by the Board each 
year. The GSSD regularly provides updates on sustainability 
(including environment/climate) opportunities, performance, 
and any emerging risks to the Company or brand to the 
Executive Committee. Superdry has a centralised global 
sustainability team, led by the GSSD, who has direct 
responsibility for the delivery of the sustainability strategy 
and performance against agreed targets. The GSSD actively 
monitors and assesses climate impacts. There is also an 
established Sustainability Warriors forum, which acts to 
make improvements across our sustainability focus areas 
and actively engage with customers and colleagues to create 
awareness of Superdry as a sustainable brand.

Governance

Board oversight
The Superdry plc Board meets at regular intervals 
throughout the financial year. The Board consists of 
Executive Directors (the CEO and the CFO) and independent 
Non-Executive Directors.

The Board is accountable for overseeing the management of 
risks and opportunities within the business and delegates 
responsibility for the oversight of risk management to the 
Audit Committee, which meets at least four times during the 
financial year.

Climate and environmental sustainability are included in  
our risk register, which is reviewed by the Head of Internal 
Audit and Risk, Head of Sustainability (HOS) and the Global 
Sourcing and Sustainability Director (GSSD) quarterly and  
at the Risk Committee. This risk is also captured in our 
principal, risks and uncertainties (PRUs), and disclosed in the 
FY21 Annual Report and in this report. Quarterly updates of 
our PRUs are provided to the Audit Committee by the Head 
of Internal Audit and Risk.

An external Board evaluation was completed in May 2022, 
by independent Board evaluator Bvalco, which included  
the consideration of environmental matters and Board 
member experience. As environmental, social and 
governance (ESG) policy areas evolve, we will regularly 
review our governance structure, accountability and 
oversight in relation to ESG matters.

34

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35

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TASK FORCE ON CLIMATE-RELATED 

FINANCIAL DISCLOSURES (TCFD) 

We recognise the importance of considering climate-related 

The table below shows how the disclosures in this report 

change in our business decision-making, given the increasing 

align to the TCFD recommendations and where the relevant 

threat that climate change poses to the environment we operate 

information can be found. Responding to climate change is a 

in. We acknowledge that adopting the recommendations of 

core aspect of our strategy, which has been expanded on in 

the Task Force on Climate-related Financial Disclosures is 

the Strategy and Governance sections below.

an important step in transitioning to a low carbon economy. 

We engaged a professional services firm, which is not our 

The long-term success of our business will be subject to the 

statutory auditor, to review our initial internal gap analysis 

environmental sustainability of our operations and our ability 

and provide observations and recommendations for 

to manage existing and emerging climate-related risks on 

enhancing alignment with the TCFD’s Recommendations, 

our performance.

which we have incorporated into our disclosures.

As sustainability and responding to climate change is a key 

Superdry plc has complied with the requirements of LR 

component of the Group’s strategy, our TCFD-aligned 

9.8.6R by including climate-related financial disclosures 

disclosures can be found throughout this report. 

consistent with the TCFD recommendations and 

recommended disclosures.

TCFD recommendation

Where to find our disclosures

Governance – Disclose the organisation’s governance around climate-related risks and opportunities

a)

Describe the Board’s oversight of climate-related risks 

TCFD – Governance, page 35

and opportunities.

b)

Describe management’s role in assessing and managing 

TCFD – Governance, page 35

climate-related risks and opportunities.

Strategy – Disclose the actual and potential impacts of climate-related risks and opportunities on the 

organisation’s businesses, strategy and financial planning where such information is material

a)

Describe the climate-related risks and opportunities the 

TCFD – Strategy, page 37

organisation has identified over the short, medium, and 

How We Manage Our Risks (climate-related risks) page 55

long term.

b)

Describe the impact of climate-related risks and 

TCFD – Strategy, page 37

opportunities on the organisation’s businesses, strategy, 

and financial planning.

c)

Describe the resilience of the organisation’s strategy, taking 

TCFD – Strategy, page 37

into consideration different climate-related scenarios, 

including a 2°C or lower scenario.

Risk management – Disclose how the organisation identifies, assesses, and manages climate-related risks

a)

Describe the organisation’s processes for identifying and 

How We Manage Our Risks (climate-related risks), pages 54 

assessing climate-related risks.

climate-related risks.

and 55

and 55

b)

Describe the organisation’s processes for managing 

How We Manage Our Risks (climate-related risks), pages 54 

c)

Describe how processes for identifying, assessing, and 

How We Manage Our Risks (climate-related risks), pages 54 

managing climate-related risks are integrated into the 

and 55

organisation’s overall risk management.

Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

The remuneration of our Executive Directors is partly  
linked to our progress in delivering against a sustainability 
KPI. Both the Superdry Executive Committee and  
senior leadership team have an element of their annual 
performance bonus linked to this sustainability measure, 
which is a targeted increase in the mix of sustainable 

product as a proportion of full-price sales. The definition of a 
sustainable product is defined in our Environment Policy 
which can be found at corporate.superdry.com. More details 
of this are set out in the Directors’ Remuneration Report on 
pages 106 to 126. 

Governance of sustainability at Superdry

SUPERDRY PLC 
BOARD OF DIRECTORS
Receives Sourcing and Sustainability reports at each scheduled Board meeting (included in CEO report)

Stakeholders

•  Shareholders

•  Environment

•  Community/
wider society

•  Customers 
– retail and 
trade

•  Colleagues

•  Suppliers/

contractors

•  Media

•  Government/
Regulators

Chief Executive 
Officer

Responsible for 
approving the 
sustainability  
strategy

Executive  
Committee

Receives regular 
sustainability updates 
and briefings

Risk  
Committee

Assesses new  
or emerging 
sustainability and 
sourcing risks

Incident 
Management 
Team

Audit Committee

Receives quarterly 
principal risk and 
uncertainties (PRUs) 
reports, one of which 
relates to climate-risk

Global Sourcing  
and Sustainability 
Director

Head of Sustainability

Sourcing and Sustainability 
teams

Global Sourcing Offices

The Head of Sustainability works 
with internal and external teams 
to deliver strategic initiatives 
reporting and progress tracking

Sustainability Warriors

Sustainability Warriors are 
representatives from each 
department and region across 
Superdry who meet monthly to 
consult on sustainability strategy 
progress and initiatives and to 
raise new ideas for development

Policies, procedures and training

Both the CEO and the GSSD are members of the Executive Committee. The CEO is an Executive Director on the Board of 
Superdry plc. The GSSD reports to the CEO.

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Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

The remuneration of our Executive Directors is partly  

product as a proportion of full-price sales. The definition of a 

linked to our progress in delivering against a sustainability 

sustainable product is defined in our Environment Policy 

KPI. Both the Superdry Executive Committee and  

which can be found at corporate.superdry.com. More details 

senior leadership team have an element of their annual 

of this are set out in the Directors’ Remuneration Report on 

performance bonus linked to this sustainability measure, 

pages 106 to 126. 

which is a targeted increase in the mix of sustainable 

Governance of sustainability at Superdry

SUPERDRY PLC 

BOARD OF DIRECTORS

Receives Sourcing and Sustainability reports at each scheduled Board meeting (included in CEO report)

Stakeholders

•  Shareholders

•  Environment

•  Community/

wider society

•  Customers 

– retail and 

trade

•  Colleagues

•  Suppliers/

contractors

•  Media

•  Government/

Regulators

Chief Executive 

Officer

Responsible for 

approving the 

sustainability  

strategy

Executive  

Committee

Receives regular 

sustainability updates 

and briefings

Risk  

Committee

Assesses new  

or emerging 

sustainability and 

sourcing risks

Incident 

Management 

Team

Audit Committee

Receives quarterly 

principal risk and 

uncertainties (PRUs) 

reports, one of which 

relates to climate-risk

Global Sourcing  

and Sustainability 

Director

Head of Sustainability

Sourcing and Sustainability 

teams

Global Sourcing Offices

The Head of Sustainability works 

with internal and external teams 

to deliver strategic initiatives 

reporting and progress tracking

Sustainability Warriors

Sustainability Warriors are 

representatives from each 

department and region across 

Superdry who meet monthly to 

consult on sustainability strategy 

progress and initiatives and to 

raise new ideas for development

Policies, procedures and training

Both the CEO and the GSSD are members of the Executive Committee. The CEO is an Executive Director on the Board of 

Superdry plc. The GSSD reports to the CEO.

Strategy

We recognise that the long-term success  
of Superdry will depend on the social and 
environmental sustainability of our operations, 
the resilience of our supply chain and our ability 
to manage the impact of climate change.

Sustainability is a key pillar of our strategy, highlighting the 
importance of sustainability to Superdry. That focus on 
sustainability is embedded in our financial reporting and 
management incentivisation. The remuneration of the 
Executive Directors and senior management includes a 
specific sustainability KPI. This continued focus on ESG has 
resulted in a number of accolades in FY22, most notably 
being ranked 1st in the inaugural Financial Times European 
GHG emissions table, a pan-European survey. Superdry also 
improved its CDP score to A- in 2021, placing the Company 
in the top 25% of the sector, and being one of the few 
companies in its peer group to show continued improvement 
since 2019. 

Strategy and scenario analysis
In aligning with the TCFD recommendations, we have 
considered the impact from climate-related risks on 
Superdry’s business, strategy and financial planning across 
our products, our operations and our supply chain. This 
includes an assessment of the impact of the most material 
risks with respect to the future potential scenarios that may 
crystallise in terms of global average temperature rises.

Though we believe Superdry’s strategy would allow us to be 
part of the solution to limit global temperatures, we recognise 
that the 1.5°C and 4°C scenarios reflect a ‘best’ and ‘extreme’ 
case, based on the information available today. At this stage, 
we have considered both scenarios together (ie, 1.5°C and 4°C 
temperature increases) and their potential impact on the 
business. We will keep the future scenarios under regular 
review and update our climate risk assessments accordingly.

While forecasting with accuracy over this period is extremely 
challenging, our analysis concludes that the scenarios would 
present financial risks to Superdry, particularly a 4°C scenario. 
Qualitative disclosure has therefore been provided in this 
report as a first step in transparent disclosure. We will revisit 
our ability to provide a quantitative disclosure within next 
year’s report, subject to further sector-specific information 
becoming available.

We are aware that the impacts of climate change will very 
likely have catastrophic effects on people and businesses 
and therefore are committed to fighting to limit the rise in 
global temperature as far as possible. As a result of this, and 
to ensure the Company is building resilience to temperature 
rises, we have incorporated the impact of climate change 
into our strategy, with sustainability being one of our key 
pillars (see the Strategy section on page 19). The actions and 
targets we are committed to within this pillar have been 
prioritised, alongside the risk mitigations outlined below, as 
we believe they are best placed to enhance the Company’s 
resilience to climate change on a larger scale. Our detailed 
actions are set out in our Sustainability Report, available at 
corporate.superdry.com.

The impacts of climate change present risks to our business, 
strategy and financial planning, however, we accept that 
there are opportunities from the current and inevitable future 
impacts of climate change, that we can capture in order to 
help limit global temperatures further. For the purposes of 
assessing the risks, the time horizons we used were as follows:

Short term (S): 0-1 year

Medium term (M): 1-5 years

Long term (L): 5-10 years

The process for assessing and identifying climate-related 
risks is the same for all principal risks and is explained in 
How We Manage Our Risks on page 53. In our view, based 
on likelihood and impact, the material risks and opportunities 
would most likely manifest in the medium or long term as:

•  Supply chain pressures, particularly raw material  
costs, for example, may impact our cost base and 
profitability margins;

•  Consumer demand volatility, both in terms of 

discretionary spend but also shopping habits, for 
example, may impact revenue;

•  Decreased productivity from environmental disruption 

and extreme weather events, for example, may impact our 
revenue and costs if this causes an increase in pressure 
on consumer demand and supply chain operations;

•  Regulatory changes and frictional trading costs, including 
potential carbon taxes, for example, may impact the profit 
after tax; and

•  Growing expectations for responsible conduct from 

stakeholders, including investors, lenders and consumers.

We acknowledge that these risks may vary across the 
geographies we operate in.

We have considered the potential for the financial 
statements to be impacted by climate change and 
highlighted how the risks and opportunities would likely 
manifest in the statement of comprehensive income in the 
above paragraph. On the balance sheet, the long-term 
assets which might be at risk from climate change are largely 
property, plant and equipment, the majority of which relate 
to leases for retail stores and computer equipment. While 
these assets could be impacted by climate change, their 
average useful life is less than six years, which is medium 
term, and consequently we have more visibility on the 
likelihood of these risks materialising and, therefore, the 
corresponding impairment risk is reduced.

Though Superdry in isolation cannot solve these issues, 
we are implementing a number of initiatives and operational  
changes in our strategy that will help mitigate these impacts. 
Further details of our other initiatives can be found in the 
Sustainability Report available at corporate.superdry.com.

36

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Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

Risk category
As per How  
We Manage Our  
Risks, pages 65 to 67 Risk/opportunity Materiality 

Mitigation 

Chronic  
physical risk (L)

Supply chain cost 
pressures arising from 
raw material shortages.

Scenario 1:  
Cotton crops fail  
and availability of  
virgin cotton  
materials declines,  
with associated  
cost increase.

Consumer demand 
volatility, from lower 
discretionary spend 
and changing  
shopping habits.

Market and  
technology (S, M)

High – Cotton was 
included in 76% of 
Superdry garments 
in FY22 and is a crop 
reliant on natural 
weather patterns.

Invest in cotton supply chains to build resilience.
•  By FY25 65% of our cotton usage will be from 
organic, in conversion or recycled sources;
a.  20,000 farmers converting from conventional 

to organic cotton to supply Superdry 
products; and

b.  10% of our cotton usage will be recycled cotton 
– including self-generated pre-consumer 
recycled cotton from off cuts and wastage.

•  Mission: #1 sustainable fashion destination- 

opportunity to enhance reputation and brand value;

•  Quality metrics: we produce long-lasting, high-

quality product (not fast fashion);

•  Vintage and reuse trends; and
•  Inventory efficiency and full price trading, leading 

to higher sell-through (and therefore fewer 
garments produced to deliver same revenues).

Acute physical  
risk (S, M, L)

Decreased productivity 
from environmental 
disruption and extreme 
weather events.

High – 78% of 
Superdry production 
is shipped from 
India/Far East.

•  Net zero and renewable energy targets aim to 

reduce reliance on fossil fuels;

•  R&D investment – lower impact and more resilient 

new materials;

Scenario 2:  
Availability of most 
efficient freight routes 
decreases, with 
associated cost 
increase.

•  Increasing our Retail test orders focusing on near 

shore capabilities;

•  Production closer to home and adopting modes of 
transport that are lower carbon and more resilient;
•  Reducing the risk of over buying bulk stock on new 

untested product lines;

•  Short order has currently booked 553 options  
and 498,000 pcs of which 469 options and 
308,000 pcs are from Turkey; and

•  98% of stock volume is transported from factory to 

warehouse via sea, road and rail. Airfreight is 
capped at 2% in FY22 and will be capped at 1% 
from FY23 onwards.

38

Superdry plc Annual Report 2022

 
 
Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

Strategic Report  →  Task Force on Climate-related Financial Disclosures (TCFD)

Risk category

As per How  

We Manage Our  

Market and  

technology (S, M)

Risks, pages 65 to 67 Risk/opportunity Materiality 

Mitigation 

Chronic  

physical risk (L)

Supply chain cost 

High – Cotton was 

pressures arising from 

included in 76% of 

raw material shortages.

Superdry garments 

Invest in cotton supply chains to build resilience.

•  By FY25 65% of our cotton usage will be from 

organic, in conversion or recycled sources;

in FY22 and is a crop 

a.  20,000 farmers converting from conventional 

reliant on natural 

weather patterns.

to organic cotton to supply Superdry 

products; and

b.  10% of our cotton usage will be recycled cotton 

– including self-generated pre-consumer 

recycled cotton from off cuts and wastage.

Acute physical  

risk (S, M, L)

Decreased productivity 

High – 78% of 

•  Net zero and renewable energy targets aim to 

from environmental 

Superdry production 

reduce reliance on fossil fuels;

disruption and extreme 

is shipped from 

•  R&D investment – lower impact and more resilient 

weather events.

India/Far East.

new materials;

Scenario 1:  

Cotton crops fail  

and availability of  

virgin cotton  

materials declines,  

with associated  

cost increase.

Consumer demand 

volatility, from lower 

discretionary spend 

and changing  

shopping habits.

Scenario 2:  

Availability of most 

efficient freight routes 

decreases, with 

associated cost 

increase.

•  Mission: #1 sustainable fashion destination- 

opportunity to enhance reputation and brand value;

•  Quality metrics: we produce long-lasting, high-

quality product (not fast fashion);

•  Vintage and reuse trends; and

•  Inventory efficiency and full price trading, leading 

to higher sell-through (and therefore fewer 

garments produced to deliver same revenues).

•  Increasing our Retail test orders focusing on near 

shore capabilities;

•  Production closer to home and adopting modes of 

transport that are lower carbon and more resilient;

•  Reducing the risk of over buying bulk stock on new 

untested product lines;

•  Short order has currently booked 553 options  

and 498,000 pcs of which 469 options and 

308,000 pcs are from Turkey; and

•  98% of stock volume is transported from factory to 

warehouse via sea, road and rail. Airfreight is 

capped at 2% in FY22 and will be capped at 1% 

from FY23 onwards.

As per How  
We Manage Our  
Risks, page 65 to 67

Current and  
emerging  
regulation (S)

Reputation (S)

Risk/opportunity Materiality 

Mitigation 

Evolving requirements 
at international, 
national, and state 
level meaning 
increased costs for 
high carbon activities, 
threats to market 
access and increased 
focus on liabilities.

Growing expectations 
for responsible conduct 
from stakeholders, 
including investors, 
lenders, and consumers.

Scenario 3:  
Investors, lenders and 
consumers benefit 
from Superdry 
achieving our mission 
statement, and targets. 

•  Local offices in all key source markets, continue to 
monitor changes to environmental legislation and 
monitor its implementation through our supply base;

•  Dedicated central sustainability team tracking 

changes to reporting legislation in key markets; and

•  Quarterly reporting to the Audit Committee 
covering all core changes to environmental 
compliance requirements.

High – Superdry’s 
strategic ambitions 
have sustainability at 
their core and 
ensuring stakeholder 
expectations are met 
on responsible 
conduct through 
transparent 
reporting. 

•  Mission statement #1 sustainable destination – 

opportunity to enhance reputation and brand value;
•  Leading through sustainability core strategic pillar 

with market-leading KPIs, annual reporting 
progress through Sustainability Report;

•  Communicating with integrity is one of three 

principles underpinning the sustainability pillar;

•  Drive to communicate our journey via all 

touchpoints – mapped, with delivery of the Better 
Choices Better Future campaign to consumers 
across all channels from June 2022; and

•  Dedicated sustainability function and over 50 

Sustainability Warriors in place to continuously 
deliver impactful change.

Having assessed the above scenarios and in line with How We Manage Our Risks on page 53, we do not believe there is any 
immediate material financial risk or threat to our business model, as the above are more likely to present themselves in the 
medium or long term. The quantitative analysis produced from modelling different climate change scenarios will be directly 
used in financial planning in response to climate change in future years. We acknowledge that some of the PRUs identify some 
climate-related exposure that may materialise in the short term, eg, transitional risks, however the likelihood and impact are not 
considered to be material given the relevant mitigations the Group has in place, as detailed in How We Manage Our Risks on 
page 53.

38

Superdry plc Annual Report 2022

39

Superdry plc Annual Report 2022

 
 
Strategic Report  →  Sustainability Report 

LEAD THROUGH SUSTAINABILITY 

Our mission statement is to become  
the #1 sustainable style destination.

We have an obligation to make better choices and our 
strategic framework is in place to guide us to this goal.

‘Lead through sustainability’ means doing what’s right for our 
consumers, our products, our colleagues, our partners and, 
most importantly, our planet. It’s our way of addressing the 
impacts most associated with the fashion industry – sharing 
the growing sense of urgency to address our social and 
environmental impacts.

‘USE LOW-IMPACT MATERIALS’
This is our commitment to ensure our choice in materials 
demonstrates balanced improvement in carbon, water and 
chemical impacts.

We are doing this by moving all cotton to organic, or recycled, 
while also moving other materials into their recycled or 
low-impact alternatives.

To help achieve our plan we are investing in converting 
farmers to organic at the base of the chain, and in turn 
investing in sufficient organic land to meet our requirements.

Our sustainability strategy continues to be built on three key 
pillars linked to seven clear KPIs.

1.  65% of all garments converted to organic, low-impact or 

recyclable alternatives by 2025.

By using low-impact materials, moving to net zero and 
communicating our journey with integrity, our initiatives aim 
to reduce our contribution to the climate crisis, lower  
the water and chemical impacts of our products as well  
as providing greater accountability and transparency on  
our progress. 

Read our FY22 Sustainability Report on our website for more 
detail on our ambitious initiatives helping to deliver our KPIs.

2.  20,000 cotton farmers converting to certified organic 

cotton practices by 2025.

3.  Full water footprint mapped by 2023 and reduced by 20% 

by 2025.

KPI

#
1 % Total product volume bought converted to organic, low-impact or 

recycled alternatives

2 # Cotton farmers converting to organic practices
3 % Total product volume with mapped water footprint (garment volume, 

water footprint by style, FY19 – FY22) *

FY21

FY22

Target FY22

Target FY25

33%

1,824

47%

7,508

39%

6,500

65%

20,000

–

–

71%

100%

 * To avoid misinterpretation of the number we will not publish our average water footprint per garment until we have mapped our full water footprint.  
We are confident that with the current initiatives in place, we will achieve a minimum 20% saving by 2025, striving to achieve our 2030 goal of 40%.

‘Reading that I was part of the Superdry 
Sustainability Warriors was thrilling. I’m excited 
about learning more, expanding my knowledge on  
a personal level but also on a professional level to 
support my team at the store, and to make small 
steps to be part of a clean transition. Since I joined 
Superdry, the change from plastic bags to recycled 
paper bags has already had a huge impact. I’m 
always looking forward to what we will do next!’

Silvia Graells Garcia
Sales Assistant (Superdry Frankfurt Myzeil) 
Sustainability Warrior for West Germany Retail 

40

Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

Strategic Report  →  Sustainability Report 

‘MOVE TO NET ZERO’
We remain committed to supporting the Paris Agreement, 
playing an active role to limit the global temperature rise 
to 1.5°C.

We mapped our full indirect (Scope 3) emissions footprint  
in FY22 in order to align with Science Based Targets (SBTs) 
in FY23. We aim to have no net impact on the climate from 
our greenhouse gas emissions by 2040 through drastic 
reductions and balancing the remainder with removals in line 
with SBT initiative (SBTi) guidance.

4.  All packaging to be recyclable, reusable or compostable 

by 2025.

5.  All owned stores and offices, and third-party distribution 

partner sites converted to renewable energy.

6.  Net zero carbon emissions in our own and third-party 

logistics operations by 2030. The reported improvement 
covers our own and third-party logistics operations in 
FY22 (Scopes 1, 2 and categories 3, 4, 6, 8 and 14 in our 
Scope 3 report – listed in full on page 45). This KPI will be 
updated to reflect indirect, supply chain emissions 
included in our Science Based Target (SBT) in FY23.

2.  20,000 cotton farmers converting to certified organic 

alternatives

–

93%

98%

95%

100%

#

KPI

4 % Packaging moved to recyclable, reusable or compostable 

Baseline 
FY17

FY21

FY22

Target  
FY22

Target 
FY25

5 % Renewable energy used in stores, offices and distribution partner 

sites 

6 * Scope 1, 2 and partial Scope 3 emissions (TCO2e/£m – % change 

against baseline year) 

55%

84%

91%

90%

100%

–

–41%

–59%

–45%

–60%

Scope 1, 2 and partial Scope 3 emissions (TCO2e)
Scope 1, 2 and partial Scope 3 normalised emissions (TCO2e/£m) 

76,776

33,308

25,025

102.1

59.8

41.7

–

–

–

–

 * KPI 6 is currently set against an FY17 baseline – this table therefore includes FY17 as our baseline year for this initiative only. Refer to table 2 which 

provides full breakdown of our market-based Scope 1 and 2 emissions (234 tCO2e) and Scope 3 emissions – categories 3, 4, 6, 8 and 14 (24,791 tCO2e) 
for FY22. This is normalised by turnover which for FY22 is £600.7m. In FY22 we completed our first full Scope 3 inventory for FY22. We will review this 
target and baseline year for KPI 6 in FY23 following submission of our Science Based Target (SBT).

‘COMMUNICATE OUR JOURNEY 
WITH INTEGRITY’
This represents the next phase in our strategy.

Significant foundational work was completed in FY22 to kick 
off our first consumer facing campaign ‘Better Choices 
Better Future’ in June 2022.

We continue to work with respected external delivery 
partners to support credibility in benchmarking our progress, 
while also making positive shifts in our supply base, with 
transparent and accountable reporting through our 
Sustainability Report.

Our KPI for this initiative focuses on how we are making 
positive shifts in our supply base, above and beyond baseline 
compliance in line with our Code of Practice. Respect and 
Dignity represents social sustainability, embedding strong 
systems for gender equality as well as grievance handling 
and remedy in factories.

7.  All workers in Superdry’s supply chain actively engaged in 

our Respect and Dignity programme.

LEAD THROUGH SUSTAINABILITY 

Our mission statement is to become  

the #1 sustainable style destination.

‘USE LOW-IMPACT MATERIALS’

This is our commitment to ensure our choice in materials 

demonstrates balanced improvement in carbon, water and 

We have an obligation to make better choices and our 

strategic framework is in place to guide us to this goal.

chemical impacts.

‘Lead through sustainability’ means doing what’s right for our 

consumers, our products, our colleagues, our partners and, 

most importantly, our planet. It’s our way of addressing the 

impacts most associated with the fashion industry – sharing 

the growing sense of urgency to address our social and 

environmental impacts.

We are doing this by moving all cotton to organic, or recycled, 

while also moving other materials into their recycled or 

low-impact alternatives.

To help achieve our plan we are investing in converting 

farmers to organic at the base of the chain, and in turn 

investing in sufficient organic land to meet our requirements.

Our sustainability strategy continues to be built on three key 

1.  65% of all garments converted to organic, low-impact or 

pillars linked to seven clear KPIs.

recyclable alternatives by 2025.

By using low-impact materials, moving to net zero and 

communicating our journey with integrity, our initiatives aim 

to reduce our contribution to the climate crisis, lower  

the water and chemical impacts of our products as well  

as providing greater accountability and transparency on  

our progress. 

Read our FY22 Sustainability Report on our website for more 

detail on our ambitious initiatives helping to deliver our KPIs.

cotton practices by 2025.

3.  Full water footprint mapped by 2023 and reduced by 20% 

by 2025.

#

KPI

FY21

FY22

Target FY22

Target FY25

1 % Total product volume bought converted to organic, low-impact or 

recycled alternatives

2 # Cotton farmers converting to organic practices

3 % Total product volume with mapped water footprint (garment volume, 

water footprint by style, FY19 – FY22) *

33%

1,824

47%

7,508

39%

6,500

65%

20,000

–

–

71%

100%

 * To avoid misinterpretation of the number we will not publish our average water footprint per garment until we have mapped our full water footprint.  

We are confident that with the current initiatives in place, we will achieve a minimum 20% saving by 2025, striving to achieve our 2030 goal of 40%.

‘Reading that I was part of the Superdry 

Sustainability Warriors was thrilling. I’m excited 

about learning more, expanding my knowledge on  

a personal level but also on a professional level to 

support my team at the store, and to make small 

steps to be part of a clean transition. Since I joined 

Superdry, the change from plastic bags to recycled 

paper bags has already had a huge impact. I’m 

always looking forward to what we will do next!’

Silvia Graells Garcia

Sales Assistant (Superdry Frankfurt Myzeil) 

Sustainability Warrior for West Germany Retail 

#
7 # Workers in our third-party supply chain actively engaged in our Respect

FY21

FY22

Target  
FY22

Target 
FY25

13%

22%

18%

50%

and Dignity training programme

KPI

40

Superdry plc Annual Report 2022

41

Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

SUSTAINABILITY DISCLOSURE

This section covers FY22 from 1 May 2021 to 
30 April 2022

It contains the necessary information including an overview 
of the Group’s position and performance, and the impact of 
our sustainability strategy in managing our environmental 
and human rights risks and opportunities. The date range 
defined is maintained consistently year on year, and for  
FY22 this covers a 53-week period.

Overview
As a fashion brand, our activities have an impact on the 
planet and people connected to our value chain.

Our strategic pillar to ‘Lead through sustainability’ guides our 
approach to addressing these impacts, capitalising on the 
opportunities while managing and reducing the risks.

Growing expectations for responsible conduct from 
stakeholders present substantial opportunity to Lead 
through sustainability, and as such we continue to accelerate 
investment in our sustainability initiatives. Through our 
Sustainability Report, and newly launched Sustainability 
Information Hub on our Ecommerce platform, we are actively 
working to ensure our claims made about sustainability are 
transparent and credible.

Recognising that the fashion industry has substantial 
capacity to drive change, we work with numerous partners  
in collaboration, and to measure our progress in line with 
credible frameworks. We support the progress towards the 
UN Sustainable Development Goals (SDGs) to 2030 and 
provide detail on our KPI alignment with the SDGs on 
page 22 of our Sustainability Report.

Our value chain
Superdry designs, produces, transports, markets and sells 
garments, footwear and accessories, which are then in turn 
used (and loved) by our customers; eventually they are 
reused, recycled or disposed of.

We know from completing our full carbon baseline and  
71% of our water footprint this year that a substantial 
proportion of our impact is in our upstream supply chain. 
We manufacture our products in 95 tier 1 third-party owned 
production sites and 161 tier 2&3 specialist process, fabric 
and trims sites located in India, Sri Lanka, Turkey, Bulgaria, 
China, Cambodia and Vietnam. Production is overseen by 
three sourcing offices covering each territory to ensure we 
can quickly respond to opportunities and risks.

For further information on our store and distribution network 
please refer to page 12.

Delivering our initiatives
Our CEO provides approval for our sustainability strategy, 
with the Global Sourcing and Sustainability Director (GSSD) 
accountable for defining and setting the targets.

Its implementation is the responsibility of the Head of 
Sustainability (HOS) who leads our dedicated sustainability 
function consisting of nine people located across head office 
and local sourcing offices. This function monitors and 
reports on compliance with our environmental and ethical 
policies, and delivers our strategic sustainability initiatives.

Our 50 Sustainability Warriors continue to be our internal 
activists, providing a collective voice to drive change across 
the brand.

Day-to-day accountability for KPI delivery is embedded across 
business functions – driven through three cross functional 
steering committees – one for each initiative. The groups are 
chaired by the GSSD and meet every six weeks. KPI performance 
is reported to our Executive Committee quarterly, and to our 
Board of Directors annually.

Forming our contractual terms of business, all suppliers are 
required to sign up to our Supplier Manual comprising our 
strategic sustainability targets, as well as policies stating the 
Group’s minimum requirements (including our Code of 
Practice, Environmental Policy, Anti-Bribery and Corruption 
(ABC) Policy and Modern Slavery Policy).

All suppliers are required to comply with relevant local 
legislation as well as our own business principles. Suppliers 
are assessed and provided with feedback on sustainability 
and ethical performance using a cross functional scorecard 
on a bi-annual basis.

We invest significant resource in core programmes of work 
to help drive our strategy forward. Our budget (which covers 
operational spend on sustainability initiatives, charitable 
donations, payroll and CAPEX spend, and excludes spend on 
product) in FY22 was 0.25% of our total revenue, this 
represents an increase on FY21 (0.16% of turnover) and on 
FY20 (0.23% of turnover).

Forward spend on sustainability initiatives is expected to 
remain stable in FY23 and FY24, with a proportionate 
reduction from FY25 as farmers complete their conversion to 
organic cotton, and we complete roll out of LED bulbs to all 
owned retail stores.

We have a robust governance framework (page 36) in place 
to ensure effective oversight, ownership and accountability 
for managing delivery of our sustainability framework as well 
as medium and long-term social and environmental risk to 
the business, including our climate strategy.

42

Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

Strategic Report  →  Sustainability Report 

SUSTAINABILITY DISCLOSURE

This section covers FY22 from 1 May 2021 to 

Delivering our initiatives

30 April 2022

It contains the necessary information including an overview 

of the Group’s position and performance, and the impact of 

our sustainability strategy in managing our environmental 

and human rights risks and opportunities. The date range 

defined is maintained consistently year on year, and for  

FY22 this covers a 53-week period.

Overview

As a fashion brand, our activities have an impact on the 

planet and people connected to our value chain.

Our strategic pillar to ‘Lead through sustainability’ guides our 

approach to addressing these impacts, capitalising on the 

opportunities while managing and reducing the risks.

Growing expectations for responsible conduct from 

stakeholders present substantial opportunity to Lead 

through sustainability, and as such we continue to accelerate 

investment in our sustainability initiatives. Through our 

Sustainability Report, and newly launched Sustainability 

Information Hub on our Ecommerce platform, we are actively 

working to ensure our claims made about sustainability are 

transparent and credible.

Recognising that the fashion industry has substantial 

capacity to drive change, we work with numerous partners  

in collaboration, and to measure our progress in line with 

credible frameworks. We support the progress towards the 

UN Sustainable Development Goals (SDGs) to 2030 and 

provide detail on our KPI alignment with the SDGs on 

page 22 of our Sustainability Report.

Our value chain

Superdry designs, produces, transports, markets and sells 

garments, footwear and accessories, which are then in turn 

used (and loved) by our customers; eventually they are 

reused, recycled or disposed of.

We know from completing our full carbon baseline and  

71% of our water footprint this year that a substantial 

proportion of our impact is in our upstream supply chain. 

We manufacture our products in 95 tier 1 third-party owned 

production sites and 161 tier 2&3 specialist process, fabric 

and trims sites located in India, Sri Lanka, Turkey, Bulgaria, 

China, Cambodia and Vietnam. Production is overseen by 

three sourcing offices covering each territory to ensure we 

can quickly respond to opportunities and risks.

For further information on our store and distribution network 

please refer to page 12.

Our CEO provides approval for our sustainability strategy, 

with the Global Sourcing and Sustainability Director (GSSD) 

accountable for defining and setting the targets.

Its implementation is the responsibility of the Head of 

Sustainability (HOS) who leads our dedicated sustainability 

function consisting of nine people located across head office 

and local sourcing offices. This function monitors and 

reports on compliance with our environmental and ethical 

policies, and delivers our strategic sustainability initiatives.

Our 50 Sustainability Warriors continue to be our internal 

activists, providing a collective voice to drive change across 

the brand.

Day-to-day accountability for KPI delivery is embedded across 

business functions – driven through three cross functional 

steering committees – one for each initiative. The groups are 

chaired by the GSSD and meet every six weeks. KPI performance 

is reported to our Executive Committee quarterly, and to our 

Board of Directors annually.

Forming our contractual terms of business, all suppliers are 

required to sign up to our Supplier Manual comprising our 

strategic sustainability targets, as well as policies stating the 

Group’s minimum requirements (including our Code of 

Practice, Environmental Policy, Anti-Bribery and Corruption 

(ABC) Policy and Modern Slavery Policy).

All suppliers are required to comply with relevant local 

legislation as well as our own business principles. Suppliers 

are assessed and provided with feedback on sustainability 

and ethical performance using a cross functional scorecard 

on a bi-annual basis.

We invest significant resource in core programmes of work 

to help drive our strategy forward. Our budget (which covers 

operational spend on sustainability initiatives, charitable 

donations, payroll and CAPEX spend, and excludes spend on 

product) in FY22 was 0.25% of our total revenue, this 

represents an increase on FY21 (0.16% of turnover) and on 

FY20 (0.23% of turnover).

Forward spend on sustainability initiatives is expected to 

remain stable in FY23 and FY24, with a proportionate 

reduction from FY25 as farmers complete their conversion to 

organic cotton, and we complete roll out of LED bulbs to all 

owned retail stores.

We have a robust governance framework (page 36) in place 

to ensure effective oversight, ownership and accountability 

for managing delivery of our sustainability framework as well 

as medium and long-term social and environmental risk to 

the business, including our climate strategy.

Environment and climate disclosures
We seize opportunities and manage risks through our 
sustainability strategy.

Presenting a significant opportunity to our business, our 
disclosure roadmap includes improving transparency to 
customers and investors on the environmental impacts 
associated with our products and operations. Our 
Communicating with Integrity roadmap is published in our 
Sustainability Report. We are seeing a good consumer 
response to our disclosure roadmap in the performance of 
sustainably sourced stock levels versus sales. This year 
sustainably sourced stock drove 44% of trading against an 
average stock level of 41%, compared to FY21 where 32% of 
the stock drove 27% of the sales overall.

The environmental risks resulting from our business 
activities, on our value chain, communities and the planet, 
are updated annually and published at corporate.superdry.
com/sustainability. Material environmental risks to our 
business are included in How We Manage Our Risks on 
page 53.

Aligning with the Task Force on Climate-related Financial 
Disclosures (TCFD) recommendations, the below table 
provides further disclosure on the relevant environmental 
metrics and targets associated with our sustainability 
strategy – this includes KPIs 1-6 supporting our net zero  
and low-impact materials goals.

KPI#

MATERIALITY

MEASUREMENT

VERIFICATION

1 *
2
3

4

5
6

>85% of Superdry’s raw material 
footprint is cotton and synthetic 
fibres – with documented 
high water, carbon and 
chemical footprints.
72% of Superdry garment volume 
bought contains cotton.
Organic cotton saves 87% in 
water compared to conventional 
cotton (Higg Index).
Organic cotton accounts for less  
than 1% of cotton grown globally 
(Textile Exchange).

Organic, low-impact and recycled 
defined using Textile Exchange’s 
Preferred Fibre benchmark. 
Further information available in  
our Environmental Policy. 

All garments certified by manufacturing sites in line 
with Organic Content Standard (OCS), Global 
Organic Textile Standard (GOTS), Global Recycling 
Standard (GRS), Recycled Content Standard (RCS)
and Responsible Down Standard (RDS).

Farmers in conversion or already 
converted to organic cotton, 
actively engaged through third-
party in-person training on organic 
agronomic practices.

100% of farmers disclosed are registered with the 
Organic Cotton Accelerator’s (OCA) farmer 
programme who validate GMO status, training 
impacts and organic premium payment.
All farmer groups’ ‘Internal Control Systems’ (ICS) 
are registered with APEDA Tracenet database and 
hold OCS or GOTS certification.

Higg Materials Sustainability Index 
(MSI); Higg Product Module (PM). 

N/A

Packaging used in our industry is 
often single use and often 
disposed of into waste streams 
without proper controls in place.

The fashion industry contributes 
4% to global greenhouse gas 
emissions (McKinsey 2020).

Metric tonnes of packaging 
components by composition.
Recyclable plastics defined by 
Ellen MacArthur Foundation’s 
Global Commitment.

See SECR and Scope 3 sections.

Packaging used is reported to Ecosurety and Valpak 
who report our obligations under the Producer 
Responsibility Obligations (Packaging Waste) 
Regulations 2007 and equivalent European regulations. 

 * Linked to remuneration; see page 36 for information.

Streamlined Energy and Carbon 
Reporting (SECR)
We have reported on all energy and carbon emission sources 
required under both the Companies Act 2006 (Strategic 
Report and Directors’ Report) Regulations 2013 and the 
Companies (Directors’ Report) and Limited Liability 
Partnerships (Energy and Carbon Report) Regulations 2018 
(the 2018 Regulations) which implement the government’s 
policy on Streamlined Energy and Carbon Reporting (SECR).

Our energy consumption
Our global energy efficiency has improved by 21.9% to 
176.7 kWh/M2 against our baseline year of FY17.

This is driven by the installation of LED bulbs in 61% of our 
retail estate and offices (including retrofitting LEDs in a 
further 16 stores in FY22), as well as using energy 
optimisation technology, such as Building Management 
Systems (BMS).

We are on track to meet our target of a 25% reduction in 
consumption by 2025, ahead of schedule.

42

Superdry plc Annual Report 2022

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Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

This reduction in our energy consumption has had a 
significant impact on reducing our location-based Scope 1 
and 2 emissions (which ignores any direct purchases of 
renewable sourced electricity), with a 49.6% absolute 
reduction, and a 36.9% normalised (per £1m revenue) 
reduction on FY17.

Year-on-year our absolute energy usage has increased due 
to the impacts that Covid-19 had on our retail operations 
during FY21, which is the primary cause for our increase in 
absolute location-based Scope 1 and 2 emissions year on 
year since FY21.

Our direct greenhouse gas emissions
Year-on-year we have seen a decrease in our market-based 
Scope 1 and 2 emissions. This decrease has been seen both 
on an absolute basis as well as when normalised by revenue 
(per £1m).

Our absolute market-based Scope 1 and 2 emissions have 
reduced to 234 tonnes CO2e, a 93.3% reduction since FY17 

(our baseline year defined when setting this strategy in 
2020), and a 29.5% reduction against FY21.

Our normalised market-based Scope 1 and 2 emissions have 
reduced to 0.39 tCO2e/£m, a 91.6% reduction since FY17, 
and a 34.7% reduction against FY21. These reductions have 
been driven by:

•  Our policy to source 100% renewable electricity across 

our global owned retail and office estate since 2018, and 
therefore reporting these as having an emission factor of 
0gCO2e/kWh under Scope 2;

•  Purchasing additional certified renewable Energy 

Attribute Certificates (EAC) to cover wider Scope 2 
purchased energy (heating and cooling); and

•  Converting to a 100% Renewable Gas Guarantee of Origin 
(RGGO) certified gas contract across our UK stores and 
head office and purchased additional RGGOs to cover our 
European store gas usage. This reduced our Scope 1 
emissions by 100.1 tonnes CO2e.

ENERGY CONSUMPTION***

METRIC

Absolute Global Energy Use 

MWH

Global Energy Efficiency
Global Energy Efficiency

KWH/M2
MWH/£1m sales

DIRECT GREENHOUSE GAS EMISSIONS – ABSOLUTE

1

2

Location Based*

Market Based**

1+2  Location Based*
Market Based**

Tonnes CO2e
Tonnes CO2e
Tonnes CO2e
Tonnes CO2e
Tonnes CO2e

DIRECT GREENHOUSE GAS EMISSIONS – NORMALISED BY REVENUE

1+2 Location Based*

Market Based**

Tonnes CO2e/£1m sales
Tonnes CO2e/£1m sales

% CHANGE vs. 
BASELINE

FY22

–18.6% 21,832
–21.9%
176.7
+1.8%

36.34

–36.7%

–50.1%

–100%

–49.6%

–93.3%

–36.9%

–91.6%

234

4,788

0

5,022

234

8.36

0.39

FY21

19,337

150.5
34.74

182

4,738

150

4,920

332

8.85

0.60

FY20

24,946

183.0
35.42

162

7,264

200

7,426

362

10.54

0.51

BASELINE
FY17

26,837

226.4
35.69

369

9,598

3,112

9,968

3,481

13.26

4.63

Table 1: Superdry greenhouse gas emissions, Scopes 1 and 2 (both location and market based) – absolute and normalised by sales revenue; Superdry 
global energy use. Scope 1: Direct use of fuels within our owned company facilities; Scope 2: Purchased electricity, steam, heating, and cooling for own 
use within our owned company facilities.

We report our Scope 1 and 2 emissions figures using a ‘financial control’ approach, which means we include emissions from all parts of the business where 
we have direct financial and operating policies, including our owned and operated retail stores and office space. We calculate our direct emission figures 
using actual consumption data from smart meters and accurate meter reads/invoicing. However, access to this type of data is not always possible. 
In FY22, 12% of our direct emissions were calculated from estimated source data.

 * Location based means we use a ‘grid average’ greenhouse gas (GHG) emission factor based on the average mix of all generating technologies in the 
countries we operate. This provides insight into carbon intense grid electricity emissions and helps identify where our largest climate impacts are, 
to set appropriate and positive ambitions, such as the use of renewable energy. The proportion of location based carbon emissions reported that 
relates to the United Kingdom and offshore area for FY22 is 48.9% (2,458 tonnes CO2e). In FY21, this was 42.3% (2,082 tonnes CO2e).

**  Market based considers the type of energy bought; this reporting considers our use of renewable electricity at an emission factor of 0gCO2e/kWh. 
The proportion of energy consumption reported that relates to the United Kingdom and offshore area is 65.5% (153 tonnes CO2e). In FY21, this was 
27.8% (92 tonnes CO2e).

*** Energy consumption refers to energy used within Superdry direct global operations across our stores and offices. 

The proportion of energy consumption reported that relates to the United Kingdom and offshore area for FY22 is 50.3% (10,853,093 kWh purchased 
electricity, heating and cooling, and 138,829 kWh gas). In FY21, this was 45.8% (8,785,490 kWh purchased electricity, heating and cooling, and 
72,535 kWh gas). Our energy consumption inventory comprises 93% purchased electricity, 3% heating and cooling and 4% direct combustion of 
natural gas. 

44

Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

Strategic Report  →  Sustainability Report 

This reduction in our energy consumption has had a 

(our baseline year defined when setting this strategy in 

significant impact on reducing our location-based Scope 1 

2020), and a 29.5% reduction against FY21.

and 2 emissions (which ignores any direct purchases of 

renewable sourced electricity), with a 49.6% absolute 

reduction, and a 36.9% normalised (per £1m revenue) 

reduction on FY17.

Year-on-year our absolute energy usage has increased due 

to the impacts that Covid-19 had on our retail operations 

during FY21, which is the primary cause for our increase in 

absolute location-based Scope 1 and 2 emissions year on 

year since FY21.

Our direct greenhouse gas emissions

Year-on-year we have seen a decrease in our market-based 

Scope 1 and 2 emissions. This decrease has been seen both 

on an absolute basis as well as when normalised by revenue 

(per £1m).

Our absolute market-based Scope 1 and 2 emissions have 

reduced to 234 tonnes CO2e, a 93.3% reduction since FY17 

Our normalised market-based Scope 1 and 2 emissions have 

reduced to 0.39 tCO2e/£m, a 91.6% reduction since FY17, 

and a 34.7% reduction against FY21. These reductions have 

been driven by:

•  Our policy to source 100% renewable electricity across 

our global owned retail and office estate since 2018, and 

therefore reporting these as having an emission factor of 

0gCO2e/kWh under Scope 2;

•  Purchasing additional certified renewable Energy 

Attribute Certificates (EAC) to cover wider Scope 2 

purchased energy (heating and cooling); and

•  Converting to a 100% Renewable Gas Guarantee of Origin 

(RGGO) certified gas contract across our UK stores and 

head office and purchased additional RGGOs to cover our 

European store gas usage. This reduced our Scope 1 

emissions by 100.1 tonnes CO2e.

ENERGY CONSUMPTION***

METRIC

Absolute Global Energy Use 

MWH

Global Energy Efficiency

KWH/M2

Global Energy Efficiency

MWH/£1m sales

DIRECT GREENHOUSE GAS EMISSIONS – ABSOLUTE

1

2

Location Based*

Market Based**

1+2  Location Based*

Market Based**

Tonnes CO2e

Tonnes CO2e

Tonnes CO2e

Tonnes CO2e

Tonnes CO2e

DIRECT GREENHOUSE GAS EMISSIONS – NORMALISED BY REVENUE

1+2 Location Based*

Market Based**

Tonnes CO2e/£1m sales

Tonnes CO2e/£1m sales

% CHANGE vs. 

BASELINE

FY22

–18.6% 21,832

–21.9%

+1.8%

176.7

36.34

–36.7%

–50.1%

–100%

–49.6%

–93.3%

–36.9%

–91.6%

234

4,788

0

5,022

234

8.36

0.39

FY21

19,337

150.5

34.74

182

4,738

150

4,920

332

8.85

0.60

FY20

24,946

183.0

35.42

162

7,264

200

7,426

362

10.54

0.51

BASELINE

FY17

26,837

226.4

35.69

369

9,598

3,112

9,968

3,481

13.26

4.63

Table 1: Superdry greenhouse gas emissions, Scopes 1 and 2 (both location and market based) – absolute and normalised by sales revenue; Superdry 

global energy use. Scope 1: Direct use of fuels within our owned company facilities; Scope 2: Purchased electricity, steam, heating, and cooling for own 

use within our owned company facilities.

We report our Scope 1 and 2 emissions figures using a ‘financial control’ approach, which means we include emissions from all parts of the business where 

we have direct financial and operating policies, including our owned and operated retail stores and office space. We calculate our direct emission figures 

using actual consumption data from smart meters and accurate meter reads/invoicing. However, access to this type of data is not always possible. 

In FY22, 12% of our direct emissions were calculated from estimated source data.

 * Location based means we use a ‘grid average’ greenhouse gas (GHG) emission factor based on the average mix of all generating technologies in the 

countries we operate. This provides insight into carbon intense grid electricity emissions and helps identify where our largest climate impacts are, 

to set appropriate and positive ambitions, such as the use of renewable energy. The proportion of location based carbon emissions reported that 

relates to the United Kingdom and offshore area for FY22 is 48.9% (2,458 tonnes CO2e). In FY21, this was 42.3% (2,082 tonnes CO2e).

**  Market based considers the type of energy bought; this reporting considers our use of renewable electricity at an emission factor of 0gCO2e/kWh. 

The proportion of energy consumption reported that relates to the United Kingdom and offshore area is 65.5% (153 tonnes CO2e). In FY21, this was 

*** Energy consumption refers to energy used within Superdry direct global operations across our stores and offices. 

The proportion of energy consumption reported that relates to the United Kingdom and offshore area for FY22 is 50.3% (10,853,093 kWh purchased 

electricity, heating and cooling, and 138,829 kWh gas). In FY21, this was 45.8% (8,785,490 kWh purchased electricity, heating and cooling, and 

72,535 kWh gas). Our energy consumption inventory comprises 93% purchased electricity, 3% heating and cooling and 4% direct combustion of 

27.8% (92 tonnes CO2e).

natural gas. 

Scope 3 (indirect) emissions
Initiatives in place to deliver our low-impact materials and 
net zero pillars of our sustainability strategy will have a clear 
impact on our decarbonisation pathway to net zero, forming 
our ‘climate strategy’ and supporting the Paris Agreement, 
playing an active role to limit the global temperature rise to 
1.5°C. This means we aim to have no net impact on the 
climate from our greenhouse gas emissions, through drastic 
reductions and balancing the remainder with removals.

Recognising our largest impact is in our upstream value 
chain, this year we also started on our journey to set verified 
Science Based Targets (SBTs) in FY23 and completed our 
first full Scope 3 (indirect) emissions footprint for FY22.

Going above and beyond basic disclosure, in this section we 
provide detail on our progress against our previous targets 
set on limited Scope 3 categories as well as emissions 
calculated for our full footprint.

•  We have achieved a 59.2% reduction against our current 
target, -60% in Scopes 1, 2 and partial Scope 3 (A) by 

2025 on FY17 baseline of 102.1 tCO2e per £1m revenue 
(see KPI table on page 44);

•  Most near (2030) and long (2040) term reductions in our 
climate strategy will be focused on Scope 3 (A and B) 
which accounts for 99.9% of our total FY22 GHG 
footprint, notably our focus on category 1, purchased 
goods and services, as it is the source of 63.7% of our 
entire emissions; and

•  To align with SBTs we estimate needing to achieve an 

average annual reduction of 4.2% in absolute emissions 
per year to 2030, which we are confident we can achieve.

We improved our CDP score from a C in December 2019 to 
an A- in December 2021 and are committed to continuing to 
lead in disclosing our carbon impact as well as the results 
from the ambitious decarbonisation projects throughout our 
business and supply chain.

Further detailed commentary on the key focus categories, 
as well as relevant decarbonisation projects for these 
categories, is available in our Sustainability Report.

Group carbon emissions in our own and third-party logistics operations – reported KPI for FY22

SCOPE

GREENHOUSE GAS EMISSIONS (tCO2e)

1

2

3

Combustion of fuel and operation of facilities 

Electricity, heat, steam, and cooling purchased for own use 

A

Category 3: Fuel and Energy Related Activities

Category 4: Upstream Transportation and Distribution

Category 6: Business Travel

Category 8: Upstream Leased Assets

Category 14: Franchises

TOTAL PARTIAL SCOPE 3 (A)

1, 2, 3 (A)

TOTAL 

NORMALISED EMISSIONS (TCO2e/£m) *

FY22

234

0

1,900

16,458

1,601

315

4,517
24,791

25,025

41.7

% OF TOTAL EMISSIONS 

0.1%

0.0%

0.6%

4.9%

0.5%

0.1%

1.3%

7.4%

7.4%

–

Group carbon emissions covering all additional categories mapped as part of our full Scope 3 
inventory – to be included in our Science Based Target from FY23 onwards

SCOPE

GREENHOUSE GAS EMISSIONS (tCO2e)

FY22

% OF TOTAL EMISSIONS 

3

B

Category 1: Purchased Goods & Services
Category 2: Capital Goods

Category 5: Waste Generated in Operations

Category 7: Employee Commuting and Working from Home

Category 9: Downstream Transportation and Distribution

Category 10: Processing of Sold Products

Category 11: Use of Sold Products

Category 12: End of Life Treatment of Sold Products

Category 13: Downstream Leased Assets

3 (A+B)

1, 2, 3 (A+B)

Category 15: Investments

TOTAL SCOPE 3 (B)

TOTAL SCOPE 3 (A+B)

TOTAL

214,205

6,745

94

2,238

4,044

N/A

80,755

2,992

N/A

N/A
311,072

335,864

336,098

63.7%

2.0%

0.0%

0.7%

1.2%

N/A

24.0%

0.9%

N/A

N/A

92.6%

99.9%

100%

Table 2: FY22 Scopes 1, 2 and 3 emissions. Scope 1: Direct use of fuels within our owned company facilities; Scope 2: Purchased electricity, steam, 
heating and cooling for own use within our owned company facilities, market based. Scope 3: Indirect emissions associated with upstream and 
downstream activities in our value chain.
Scope 3 emissions have been calculated in two phases. ‘3A’ accounts for our target in FY25 with a baseline year of FY17, -60% in normalised emissions across 
Scope 1, 2 and partial 3 (covering five categories). In FY22, we included all other relevant categories when calculating our full Scope 3 footprint, ‘3B’. In FY23, 
we will start to calculate our decarbonisation pathway on our full GHG footprint aligning with guidance from the Science Based Targets initiative (SBTi).

 *

reported KPI.

44

Superdry plc Annual Report 2022

45

Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

Methodology statement
All emissions disclosed in tables within this section (1 and 2) 
have been prepared in accordance with the WRI/WBCSD 
GHG Protocol Corporate Accounting and Reporting 
Standard (revised edition), WRI/WBCSD GHG Protocol 
Scope 2 Guidance 2015 and WRI/WBCSD Corporate Value 
Chain (Scope 3). This methodology aligns to the criteria of 
the Science Based Targets initiative (SBTi) so that this data 
can be used to calculate a Science Based Target and ensure 
consistency in the scale of reduction needed in our fight 
against climate change.

We used emission factors published by the Department  
for Business, Energy and Industrial Strategy (BEIS)  
and the Department for Environment, Food and Rural  
Affairs (DEFRA) as well as databases from AIB and  
Climate Transparency.

This year, we completed an annual verification of our FY22 
Scope 1, 2 and 3 emissions declared within tables 1 and 2. 
This verification was undertaken by Bureau Veritas to the 
ISO 14064-3:2019 standard. Their full statement of 
verification can be seen at corporate.superdry.com.

Data is reported for FY22, which runs from 1 May 2021 to 
30 April 2022.

Human rights disclosures
Our approach to human rights is guided by the UN Guiding 
Principles on Business and Human Rights (UNGPs), in 
adopting the principles of leveraging change and utilising 
effective due diligence and remedial actions to detect and 
manage risk.

We respect and uphold human rights wherever we operate 
and are aware that risks can arise within our own business 
and supply chains.

We are aware that outsourcing our supply chain and 
distribution network to third-party partners presents human 
rights risks and have established mechanisms to closely 
monitor and manage these risks – from the selection of 
factories for production, ongoing monitoring of their 
compliance to our policies and, if required, responsible  
exit should any major non-conformities be identified and 
not remedied.

Our Code of Practice represents our foundational 
requirements, and wider human rights policies work 
alongside local laws to ensure a minimum standard of 
protection is afforded to our colleagues, and for our supply 
chain partners to uphold in relation to their employees.

Material human rights risks to our business are included in 
‘How We Manage Our Risks’ on page 65. We review our core 
human rights risks from our business annually and publish 
our assessment at corporate.superdry.com, alongside wider 
policies designed to provide additional protection to the 
people operating in our business and supply chain.

Supporting our human rights commitment is our Modern 
Slavery Statement. This is published in line with the UK 
Modern Slavery Act and the California Transparency in 
Supply Chains Act (2010) and is available on our corporate 
website at corporate.superdry.com.

Human rights due diligence
We are seeing significant positive shifts in our supply base, 
driving accountable reporting, and we are committed to 
sharing further detail on how we work with our factories to 
ensure fair and safe conditions with all workers treated with 
respect and dignity.

We have a dedicated ethical trading function, including 
labour standards experts in each key sourcing territory,  
and strict standards in place to ensure manufacturers  
are operating factories that meet our baseline Code of 
Practice requirements.

In FY22, 91% of our tier 1 factories were ranked in line with or 
above highest ratings of social and environmental 
compliance – a 11% increase since last year. The 9% who fall 
below our social and ethical requirements are actively 
engaged in improvement over a defined period through our 
Intensive Care Programme (ICP) or exited in line with our 
Responsible Exit Process.

The programme involves targets and milestones agreed 
between the supplier, Superdry leadership teams and local 
experts. Additional training is then delivered by third-party 
specialists, with regular visits to monitor improvement. 
More information about the ICP can be found in our FY22 
Sustainability Report.

We have built a wider framework to support factories  
move above and beyond our compliance requirements, 
our ‘Respect and Dignity’ programme, embedding strong 
systems for gender equality as well as grievance handling 
and remedy in factories. Detailed case studies are provided 
in our Sustainability Report on our website on page 19.

As part of our roadmap for communicating with integrity, in 
2022 we released our Average Wage Benchmark – covering 
all average wage levels paid by Superdry suppliers. We have 
also made the commitment to publish our factory base 
information in FY23.

In FY22, Bureau Veritas (BV) undertook an independent 
review of Superdry’s due diligence processes and reporting 
within our product supply chain. Recommendations were 
presented to our Audit Committee, confirming our approach 
in driving due diligence as market leading and supporting our 
roadmap to greater disclosure on our human rights impact.

How we grade fair and safe conditions  
in our supply chain:
•  Blue Grade 6%: Leading social and environmental 
compliance, sustainability initiatives in place.

•  Green Grade 11%: Leading social and  

environmental compliance.

•  Yellow Grade 74%: Performs in line with social and 

environmental compliance requirements.

•  Orange Grade 9%: Falls below our social and ethical 

requirements, actively engaged in improvement over 
defined period (ICP) or exited.

•  Red Grade 0%: Critical failure, urgent resolution or exit.

46

Superdry plc Annual Report 2022

Strategic Report  →  Sustainability Report 

Strategic Report  →  Our People 

OUR PEOPLE

Superdry continues to be a truly diverse global community. We employ 4,038 colleagues  
across 16 countries (as of 30 April 2022). Whilst most of our workforce are young  
(68% are under 30 years of age), we are a multi-generational team. 

Our generations

Generation 

Boomers – 1946-1964

Gen X – 1965-1980

Gen Y – (Millennials) 1981-1995

Gen Z – 1996-2010

Grand total

Our countries

United States – 465

Global head office

Global retail

Grand Total

# Colleagues

25

205

539

148

917

%

3%

22%

59%

16%

100%

# Colleagues

%

# Colleagues

6

102

936

2,077

3,121

0.2%

3%

30%

67%

100%

31

307

1475

2225

4,038

%

1%

8%

37%

55%

100%

Austria – 40

GRAND TOTAL

4,038

Number of colleagues

Belgium – 108

Denmark – 47

France – 142

Germany – 433

Hong Kong – 23

India – 13

Ireland – 96

Italy – 73
Netherlands – 90
Norway – 1

Spain – 39

Sweden – 18

Turkey – 14

United Kingdom – 2,436

Global head office

Global retail

Grand total 

# Colleagues

%

# Colleagues

%

# Colleagues

536

381

0

0

917

58%

42%

0%

0%

100%

47

1,851

1,264

1

5

3,121

59%

41%

0.02%

0.12%

100%

2,387

1,645

1

5

4,038

%

59%

41%

0.02%

0.12%

100%

Superdry plc Annual Report 2022

Gender

Gender identity 

Female

Male

Non-binary

Not-disclosed

Total

 * Global head office includes all Wholesale and Ecommerce employees 

Methodology statement

Human rights due diligence

All emissions disclosed in tables within this section (1 and 2) 

We are seeing significant positive shifts in our supply base, 

have been prepared in accordance with the WRI/WBCSD 

driving accountable reporting, and we are committed to 

GHG Protocol Corporate Accounting and Reporting 

sharing further detail on how we work with our factories to 

Standard (revised edition), WRI/WBCSD GHG Protocol 

ensure fair and safe conditions with all workers treated with 

Scope 2 Guidance 2015 and WRI/WBCSD Corporate Value 

respect and dignity.

Chain (Scope 3). This methodology aligns to the criteria of 

the Science Based Targets initiative (SBTi) so that this data 

can be used to calculate a Science Based Target and ensure 

consistency in the scale of reduction needed in our fight 

against climate change.

We used emission factors published by the Department  

for Business, Energy and Industrial Strategy (BEIS)  

and the Department for Environment, Food and Rural  

Affairs (DEFRA) as well as databases from AIB and  

Climate Transparency.

We have a dedicated ethical trading function, including 

labour standards experts in each key sourcing territory,  

and strict standards in place to ensure manufacturers  

are operating factories that meet our baseline Code of 

Practice requirements.

In FY22, 91% of our tier 1 factories were ranked in line with or 

above highest ratings of social and environmental 

compliance – a 11% increase since last year. The 9% who fall 

below our social and ethical requirements are actively 

engaged in improvement over a defined period through our 

This year, we completed an annual verification of our FY22 

Intensive Care Programme (ICP) or exited in line with our 

Scope 1, 2 and 3 emissions declared within tables 1 and 2. 

Responsible Exit Process.

Data is reported for FY22, which runs from 1 May 2021 to 

specialists, with regular visits to monitor improvement. 

This verification was undertaken by Bureau Veritas to the 

ISO 14064-3:2019 standard. Their full statement of 

verification can be seen at corporate.superdry.com.

30 April 2022.

Human rights disclosures

Our approach to human rights is guided by the UN Guiding 

Principles on Business and Human Rights (UNGPs), in 

adopting the principles of leveraging change and utilising 

effective due diligence and remedial actions to detect and 

manage risk.

We respect and uphold human rights wherever we operate 

and are aware that risks can arise within our own business 

and supply chains.

We are aware that outsourcing our supply chain and 

distribution network to third-party partners presents human 

rights risks and have established mechanisms to closely 

monitor and manage these risks – from the selection of 

factories for production, ongoing monitoring of their 

compliance to our policies and, if required, responsible  

exit should any major non-conformities be identified and 

not remedied.

Our Code of Practice represents our foundational 

requirements, and wider human rights policies work 

alongside local laws to ensure a minimum standard of 

protection is afforded to our colleagues, and for our supply 

chain partners to uphold in relation to their employees.

Material human rights risks to our business are included in 

‘How We Manage Our Risks’ on page 65. We review our core 

human rights risks from our business annually and publish 

our assessment at corporate.superdry.com, alongside wider 

policies designed to provide additional protection to the 

people operating in our business and supply chain.

Supporting our human rights commitment is our Modern 

Slavery Statement. This is published in line with the UK 

Modern Slavery Act and the California Transparency in 

Supply Chains Act (2010) and is available on our corporate 

website at corporate.superdry.com.

The programme involves targets and milestones agreed 

between the supplier, Superdry leadership teams and local 

experts. Additional training is then delivered by third-party 

More information about the ICP can be found in our FY22 

Sustainability Report.

We have built a wider framework to support factories  

move above and beyond our compliance requirements, 

our ‘Respect and Dignity’ programme, embedding strong 

systems for gender equality as well as grievance handling 

and remedy in factories. Detailed case studies are provided 

in our Sustainability Report on our website on page 19.

As part of our roadmap for communicating with integrity, in 

2022 we released our Average Wage Benchmark – covering 

all average wage levels paid by Superdry suppliers. We have 

also made the commitment to publish our factory base 

information in FY23.

In FY22, Bureau Veritas (BV) undertook an independent 

review of Superdry’s due diligence processes and reporting 

within our product supply chain. Recommendations were 

presented to our Audit Committee, confirming our approach 

in driving due diligence as market leading and supporting our 

roadmap to greater disclosure on our human rights impact.

How we grade fair and safe conditions  

in our supply chain:

•  Blue Grade 6%: Leading social and environmental 

compliance, sustainability initiatives in place.

•  Green Grade 11%: Leading social and  

environmental compliance.

•  Yellow Grade 74%: Performs in line with social and 

environmental compliance requirements.

•  Orange Grade 9%: Falls below our social and ethical 

requirements, actively engaged in improvement over 

defined period (ICP) or exited.

•  Red Grade 0%: Critical failure, urgent resolution or exit.

46

Superdry plc Annual Report 2022

Strategic Report  →  Our People

Culture and values
We believe our Superdry culture is unique, and 
we aim to create a progressive people culture 
where all employees feel valued, engaged, and 
can thrive. Our People team works towards 
the common goal of creating an amazing 
people experience.

We know that a team that embodies our values of passion, 
being real and doing it together, underpinned by a true spirit 
of adventure, will help to drive our business forward as we 
attract new, highly talented colleagues and keep our existing 
colleagues engaged as we grow.

Talent and employee value proposition
To achieve our strategic goals, we need to recruit and retain 
talented people which has been a key challenge for us, as  
it has for many businesses. Our head office location in 
Cheltenham has several benefits but there is a limited talent 
pool, requiring us to work harder to attract candidates from 
further afield. The attraction to a retail career has also been 
diminished as a result of Covid-19, with many retail 
colleagues choosing to pursue alternative careers after 
experiencing long periods of furlough. As we continue to 
focus on our recovery from the impacts of the pandemic,  
we have focused on laying the foundations of our updated 
Talent Strategy, ready to build on this further in FY23. 
Actions have included:

•  Continuing to embed our OpenBlend talent system 

through manager and employee training, and updating 
our digital materials to support valuable one-to-one 
conversations between line managers and their 
team members;

•  Launching our online learning system, Shinpo Space, for 

global head office employees, providing access to 
curated learning opportunities on more than 200 topics 
from compliance to leadership, and even digital skills;

•  Using innovative recruitment approaches to ensure a 
diverse team, eg using digital job-based assessment 
technology to identify top talent;

•  Running our first Emerging Talent Programme, identifying 
16 management-level colleagues with the potential to 
grow into future business leaders and offering them a 
hybrid development experience;

•  Piloting a mentoring scheme with the Senior Women’s 
Forum, designed to support top female talent into 
leadership. This initial pilot is now being developed into a 
global mentoring scheme; and

•  Commencing a review of the leadership development 
courses aligned to our leadership behaviours (Future 
Minded, Highly Engaging, Delivery Oriented), with a view 
to offering digital and face-to-face learning experiences 
for our leaders across FY23.

Communication and feedback

Superdry Voice
Following the successful launch of our UK head office and 
retail Superdry Voice groups (SD Voice), we launched two 
further groups for our EU and US employees during FY21. 
We now have 35 SD Voice members globally, representing 
their colleagues across head office and retail. The groups are 
supported by Cathryn Petchey, Global People Director, and 
Helen Weir, our designated independent NED for colleague 
engagement. Helen regularly joins SD Voice meetings to 
hear feedback on key employee focuses such as the Annual 
Pay Review (APR), Pulse Survey results, and other matters 
that the SD Voice wishes to raise. Helen’s involvement with 
the SD Voice ensures the Board has direct insight into 
employee views and key themes of discussion, therefore 
helping the Board make informed decisions regarding any 
employee-impacting propositions. The SD Voice has 
provided support and consultation to our approach to the 
Annual Pay Review, recognition and benefits, charity, events 
and operational practices, which were subsequently 
reported to the Board.

Pulse Surveys
FY22 was our second year of running our global Pulse 
Surveys, focusing on real-time topics and revisiting previous 
Pulse Survey themes. Since August 2021, we have carried 
out four Pulse Surveys: Strategy, Diversity and Inclusion, 
Wellbeing, and Engagement and Culture. Participation 
consistently increased over the year, with repeat surveys 
drawing in significantly more responses, with 780 responses 
from 16 countries, growing to 1,297 for the second survey, 
1,341 for the third and 1,859 for the fourth. These have been 
instrumental in helping us to drive engagement and 
facilitating feedback from our global employee base.

48

Superdry plc Annual Report 2022

Strategic Report  →  Our People

Strategic Report  →  Our People 

Culture and values

We believe our Superdry culture is unique, and 

we aim to create a progressive people culture 

where all employees feel valued, engaged, and 

can thrive. Our People team works towards 

the common goal of creating an amazing 

people experience.

We know that a team that embodies our values of passion, 

being real and doing it together, underpinned by a true spirit 

of adventure, will help to drive our business forward as we 

attract new, highly talented colleagues and keep our existing 

colleagues engaged as we grow.

Talent and employee value proposition

To achieve our strategic goals, we need to recruit and retain 

talented people which has been a key challenge for us, as  

it has for many businesses. Our head office location in 

Cheltenham has several benefits but there is a limited talent 

pool, requiring us to work harder to attract candidates from 

further afield. The attraction to a retail career has also been 

diminished as a result of Covid-19, with many retail 

colleagues choosing to pursue alternative careers after 

experiencing long periods of furlough. As we continue to 

focus on our recovery from the impacts of the pandemic,  

we have focused on laying the foundations of our updated 

Talent Strategy, ready to build on this further in FY23. 

Actions have included:

•  Continuing to embed our OpenBlend talent system 

through manager and employee training, and updating 

our digital materials to support valuable one-to-one 

conversations between line managers and their 

team members;

Communication and feedback

Superdry Voice

Following the successful launch of our UK head office and 

retail Superdry Voice groups (SD Voice), we launched two 

further groups for our EU and US employees during FY21. 

We now have 35 SD Voice members globally, representing 

their colleagues across head office and retail. The groups are 

supported by Cathryn Petchey, Global People Director, and 

Helen Weir, our designated independent NED for colleague 

engagement. Helen regularly joins SD Voice meetings to 

hear feedback on key employee focuses such as the Annual 

Pay Review (APR), Pulse Survey results, and other matters 

that the SD Voice wishes to raise. Helen’s involvement with 

the SD Voice ensures the Board has direct insight into 

employee views and key themes of discussion, therefore 

•  Launching our online learning system, Shinpo Space, for 

helping the Board make informed decisions regarding any 

global head office employees, providing access to 

employee-impacting propositions. The SD Voice has 

curated learning opportunities on more than 200 topics 

provided support and consultation to our approach to the 

from compliance to leadership, and even digital skills;

Annual Pay Review, recognition and benefits, charity, events 

and operational practices, which were subsequently 

•  Using innovative recruitment approaches to ensure a 

diverse team, eg using digital job-based assessment 

technology to identify top talent;

•  Running our first Emerging Talent Programme, identifying 

16 management-level colleagues with the potential to 

grow into future business leaders and offering them a 

hybrid development experience;

reported to the Board.

Pulse Surveys

FY22 was our second year of running our global Pulse 

Surveys, focusing on real-time topics and revisiting previous 

Pulse Survey themes. Since August 2021, we have carried 

out four Pulse Surveys: Strategy, Diversity and Inclusion, 

•  Piloting a mentoring scheme with the Senior Women’s 

Wellbeing, and Engagement and Culture. Participation 

Forum, designed to support top female talent into 

consistently increased over the year, with repeat surveys 

leadership. This initial pilot is now being developed into a 

drawing in significantly more responses, with 780 responses 

global mentoring scheme; and

•  Commencing a review of the leadership development 

courses aligned to our leadership behaviours (Future 

Minded, Highly Engaging, Delivery Oriented), with a view 

to offering digital and face-to-face learning experiences 

for our leaders across FY23.

from 16 countries, growing to 1,297 for the second survey, 

1,341 for the third and 1,859 for the fourth. These have been 

instrumental in helping us to drive engagement and 

facilitating feedback from our global employee base.

Workplace

We use Facebook Workplace as our principal internal 
communications tool. All colleagues and the Board of 
Directors have access to Workplace, on which a range of 
Company information and resources are shared, for example:

•  Colleague health and wellbeing;

•  Training events;

•  Retail news and updates;

•  Our latest social media campaigns;

•  Previews of new product and design; and

•  Events, promotions, competitions.

Other engagement activities

SD Live events
SD Live events are an important tool to connect with our 
employees globally, sharing key business updates, 
celebrating success, and sharing employee recognition. 
During FY22 we have held 11 SD Lives providing a deep dive 
of the Superdry strategy, celebrating the opening of the new 
Oxford Street flagship store, and providing updates on 
diversity and inclusion at Superdry. As we move into a hybrid 
environment at our head office, we are continuing to run 
these sessions virtually so that all employees globally 
can connect.

Panel events
During FY22, we held several virtual and in-person panel 
events discussing important world topics, hosted by 
members of the Executive team and our D&I Champions.
Topics included Pride, Wellbeing, Black History Month, 
International Women’s Day and mental health, with further 
events planned for FY23.

→ Spring event 
at Cheltenham head office in March 2022.

↑ International Women’s Day Panel 
at Cheltenham head office in March 2022.

In-person events
As Covid-19 restrictions eased and we moved into a hybrid 
working environment, we held our first in-person employee 
events at our Cheltenham head office in over two years. In 
October 2021, we held eight sessions over two days, bringing 
over 600 employees together to learn about the AW21  
new collections. In March 2022, as part of the new season  
SS22 launch, we held six events over three days, to educate 
our employees about the new collection. We plan on holding 
these events at the start of every season going forward.

48

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49

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↑ Spring event 
at Cheltenham head office in March 2022.

↑ Wellness Talk for Mental Health Awareness Week 
With Hussain Al-Zubaidi in May 2022.

Strategic Report  →  Our People

Charity

Our retail and head office teams are an 
incredibly passionate and driven community, 
and we support them to do local, community-
driven fundraising. Our head office teams 
utilise team ‘away days’ to support local 
charities and share their experiences on 
Workplace. Our employees’ passion to 
support charities, both locally and globally, led 
us to launch a new initiative called Give Free 
Time in October 2021.

Give Free Time
As an organisation we are committed to engage, empower, 
and honour the communities we work and live in, and this 
initiative gives our employees the opportunity to do that. We 
want to support and enable our people to dedicate their time 
and skills to leave a positive and inspiring legacy. As part of 
our Community Activation pillar, we introduced a scheme 
that allows and encourages our head office colleagues to 
dedicate one day of paid time each financial year to a good 
cause, free to those that benefit, aligning with our values.

From litter-picking around our Cheltenham head office and 
surrounding area, to preparing the woodlands for the charity 
WAM Youth, our colleagues are hands-on and love to 
get involved.

Silent auctions
In FY22, we held two silent auctions to raise money for 
Cheltenham Open Door and The DEC Ukraine Humanitarian 
Appeal respectively. In December 2021, we raised £2,190.45 
for Cheltenham Open Door, with colleagues bidding on hotel 
rooms for the Christmas party. In April 2022, following the 
postponed event, employees raised a further £2,206.31 for 
The DEC Ukraine Humanitarian Appeal.

Gender Pay Gap
We have recently published our Gender Pay Gap Report 
2021 (with a snapshot date of 5 April 2021).

We count this as one of many measures of our progress. 
Whilst there were no colleagues on furlough during the 
period, there was a residual impact of Covid-19 on our 
gender pay gap. For year-on-year comparison, we have 
compared our gap in 2021 to 2019 (since a number of 
colleagues were furloughed during 2020). This shows a 
median gender pay gap reduction of 1.8% from 4.5% to 2.7%, 
and a small increase of 1.1% on the mean gender pay gap 
which is now 23.7%. We remain focused on ensuring that 
Superdry is a great place to work and are committed to 
reducing our gender pay gap.

Data
To monitor the achievement of our diversity leadership targets, 
we have reported on the leadership statistics quarterly. 
The following table shows the data, as of 30 April 2022. 
We aim to achieve our targets by 2025.

Executive team

Gender target

Performance

A minimum of 33% of the Executive Committee to be female

Male 67%  Female 33%

Ethnicity target

Performance

A minimum of 14% of the Executive Committee to be from Black, 
Asian or Minority Ethnic backgrounds 

11% from Black, Asian or Minority Ethnic backgrounds 

Leadership team
Gender target

Performance

A minimum of 50% of the leadership team to be female

Male 63%  Female 37% 

Ethnicity target

Performance

A minimum of 14% of the leadership team to be from Black, Asian 
or Minority Ethnic backgrounds 

8% from Black, Asian or Minority Ethnic backgrounds 

50

Superdry plc Annual Report 2022

Strategic Report  →  Our People

Strategic Report  →  Our People 

videos and up to eight sessions of free counselling support. 
This is available via an app for both our UK and international 
colleagues.

In July 2022, we engaged with a new occupational health 
provider, Health Partners, to support absence management 
and enable employees to be at work, by providing a national 
network of professional support and advice.

Hybrid working
We have launched our new Hybrid Working Policy which 
balances flexibility, whilst connecting employees with our 
culture and team collaboration. Support for the approach 
has been positive and allows trust in line managers to make 
the right decisions for their teams.

We recognise that our future talent will not always reside 
within a commutable radius of Cheltenham, and our flexibility 
will be key in ensuring that we can continue to attract a 
diverse workforce and enabling our employees to have  
a healthy work/life balance.

Wellbeing

We launched our Wellbeing Programme in May 2022 with  
key principles in place to support a holistic approach to 
wellbeing at Superdry. These were as follows:

•  Commit to reducing the stigma of mental illness  
and promote open dialogue with each other;

•  Strive for an inclusive, respectful work community  

in which everyone can be their best;

•  Support line managers to have better, more open 

conversations with employees; and

•  Support our programme with better data to highlight 

trends and inform decisions.

We have planned events through the coming months 
focusing on specific topics such as mental health and the 
menopause. We are engaging with our employees by 
creating Wellbeing Champions to represent our diverse 
workforce, to engage locally with people on initiatives, and 
feed back what is important to them to help inform future 
decisions on wellbeing.

We rolled out a new Employee Assistance Programme in 
July 2022 with our partners, Health Assured, with a renewed 
offering for employees, not only covering crisis management, 
but also important topics such as financial, legal, and general 
health advice. Employees will be able to access free webinars, 

← In November 2021, Store Leaders Beckie Andrews 
and Conrad Reid 
volunteered at Brixton Soup Kitchen, helping to organise their food 
supplies and serving out 40 hot meals.

↓ → The Store Development team using one half of their
Give Free Time day in March 2021. 
They spent the morning volunteering with the Cotswold Wardens  
on the Sherborne Estate, which is cared for by the National Trust.

Charity

Our retail and head office teams are an 

incredibly passionate and driven community, 

and we support them to do local, community-

driven fundraising. Our head office teams 

utilise team ‘away days’ to support local 

charities and share their experiences on 

Workplace. Our employees’ passion to 

support charities, both locally and globally, led 

us to launch a new initiative called Give Free 

Time in October 2021.

Give Free Time

As an organisation we are committed to engage, empower, 

and honour the communities we work and live in, and this 

initiative gives our employees the opportunity to do that. We 

want to support and enable our people to dedicate their time 

and skills to leave a positive and inspiring legacy. As part of 

our Community Activation pillar, we introduced a scheme 

that allows and encourages our head office colleagues to 

dedicate one day of paid time each financial year to a good 

cause, free to those that benefit, aligning with our values.

Silent auctions

In FY22, we held two silent auctions to raise money for 

Cheltenham Open Door and The DEC Ukraine Humanitarian 

Appeal respectively. In December 2021, we raised £2,190.45 

for Cheltenham Open Door, with colleagues bidding on hotel 

rooms for the Christmas party. In April 2022, following the 

postponed event, employees raised a further £2,206.31 for 

The DEC Ukraine Humanitarian Appeal.

Gender Pay Gap

We have recently published our Gender Pay Gap Report 

2021 (with a snapshot date of 5 April 2021).

We count this as one of many measures of our progress. 

Whilst there were no colleagues on furlough during the 

period, there was a residual impact of Covid-19 on our 

gender pay gap. For year-on-year comparison, we have 

compared our gap in 2021 to 2019 (since a number of 

colleagues were furloughed during 2020). This shows a 

median gender pay gap reduction of 1.8% from 4.5% to 2.7%, 

and a small increase of 1.1% on the mean gender pay gap 

which is now 23.7%. We remain focused on ensuring that 

Superdry is a great place to work and are committed to 

reducing our gender pay gap.

From litter-picking around our Cheltenham head office and 

surrounding area, to preparing the woodlands for the charity 

WAM Youth, our colleagues are hands-on and love to 

Data

get involved.

To monitor the achievement of our diversity leadership targets, 

we have reported on the leadership statistics quarterly. 

The following table shows the data, as of 30 April 2022. 

We aim to achieve our targets by 2025.

Executive team

Gender target

Ethnicity target

Leadership team

Gender target

Ethnicity target

A minimum of 33% of the Executive Committee to be female

Male 67%  Female 33%

A minimum of 14% of the Executive Committee to be from Black, 

11% from Black, Asian or Minority Ethnic backgrounds 

Asian or Minority Ethnic backgrounds 

A minimum of 50% of the leadership team to be female

Male 63%  Female 37% 

A minimum of 14% of the leadership team to be from Black, Asian 

8% from Black, Asian or Minority Ethnic backgrounds 

or Minority Ethnic backgrounds 

Performance

Performance

Performance

Performance

50

Superdry plc Annual Report 2022

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Strategic Report  →  Our People
Strategic Report  →  Our People

Diversity, equality and inclusion

Diversity recruitment
To attract more diverse talent to our head office in Cheltenham, 
we launched our Growing Futures Programme – a bursary 
scheme that provides support to new colleagues from an 
ethnic minority background to relocate to the area, or to 
provide other financial support that might be needed.

We have also worked closely with our third-party agents  
and resourcing partners to support more balanced shortlists 
for recruitment, and have included provisions for this in 
their contracts.

Diversity, equality and inclusion training
Our Learning and Development team developed new 
unconscious bias training for the recruitment of colleagues 
to our flagship store on Oxford Street, in London. This was 
also rolled out to several teams across the business and 
more recently, to all retail leadership. We also created our 
own anti-racism training which will be hosted on our new 
e-learning platform, Shinpo.

Internal communications and celebrations
In addition to celebrating Pride Month, Black History Month, 
International Women’s Day and Autism Awareness Week, 
we began producing a short film series, ‘In Conversation 
With…’, hosted by Ruth Daniels, General Counsel and 
Company Secretary, inviting guests to speak about DEI  
and to learn more about their experiences. The first interview 
was with our CEO, Julian Dunkerton, who talked about the 
actions being taken to ensure Superdry continues to have  
a diverse and inclusive culture. The second interview was 
with external guest, Elgar Johnson, Editor-In-Chief of 
CircleZeroEight and former GQ Style Fashion Director, 
who shared his experiences and views of diversity, equality 
and inclusion. Some of our D&I Champions joined Elgar to 
discuss Superdry’s diversity and inclusion strategy, and the 
importance of finding one’s own voice. The third film in the 
series focused on Pride Month, with one of our Oxford Street 
store colleagues discussing his journey as a trans man. 
We will continue to celebrate these important events and 
provide an open platform for our colleagues to share their 
views and experiences.

Dialogue and transparency
Following up on our Diversity and Inclusion Pulse Survey 
results, we wanted to create a more open dialogue on this 
topic. We created an employee network, the D&I Champions, 
which includes colleagues from retail and head office in the 
UK, US and EU. They meet every month to create space for 
feedback, discussions and the sharing of ideas. The D&I 
Champions have influenced all diversity and inclusion 
projects and events since the network was established, and 
developed their own projects such as a Diversity, Equality 
and Inclusion Calendar for the business. To drive engagement 
across the whole business, we opened a Workplace group 
dedicated to diversity and inclusion, that is used by 
colleagues to share campaigns and stories.

↑ 
Our colleagues who spoke about what 
Black History Month 2021 meant to them.

↑ 
For Independent Women’s Day 2022 
We asked some of our colleagues to write down and share what 
#BreakTheBias meant to them.

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Superdry plc Annual Report 2022

Strategic Report  →  Our People

Strategic Report  →  Our People

Strategic Report  →  How We Manage Our Risks

Diversity, equality and inclusion

Dialogue and transparency

Following up on our Diversity and Inclusion Pulse Survey 

results, we wanted to create a more open dialogue on this 

topic. We created an employee network, the D&I Champions, 

which includes colleagues from retail and head office in the 

UK, US and EU. They meet every month to create space for 

feedback, discussions and the sharing of ideas. The D&I 

Champions have influenced all diversity and inclusion 

projects and events since the network was established, and 

developed their own projects such as a Diversity, Equality 

and Inclusion Calendar for the business. To drive engagement 

across the whole business, we opened a Workplace group 

dedicated to diversity and inclusion, that is used by 

colleagues to share campaigns and stories.

Diversity recruitment

To attract more diverse talent to our head office in Cheltenham, 

we launched our Growing Futures Programme – a bursary 

scheme that provides support to new colleagues from an 

ethnic minority background to relocate to the area, or to 

provide other financial support that might be needed.

We have also worked closely with our third-party agents  

and resourcing partners to support more balanced shortlists 

for recruitment, and have included provisions for this in 

their contracts.

Diversity, equality and inclusion training

Our Learning and Development team developed new 

unconscious bias training for the recruitment of colleagues 

to our flagship store on Oxford Street, in London. This was 

also rolled out to several teams across the business and 

more recently, to all retail leadership. We also created our 

own anti-racism training which will be hosted on our new 

e-learning platform, Shinpo.

Internal communications and celebrations

In addition to celebrating Pride Month, Black History Month, 

International Women’s Day and Autism Awareness Week, 

we began producing a short film series, ‘In Conversation 

With…’, hosted by Ruth Daniels, General Counsel and 

Company Secretary, inviting guests to speak about DEI  

and to learn more about their experiences. The first interview 

was with our CEO, Julian Dunkerton, who talked about the 

actions being taken to ensure Superdry continues to have  

a diverse and inclusive culture. The second interview was 

with external guest, Elgar Johnson, Editor-In-Chief of 

CircleZeroEight and former GQ Style Fashion Director, 

who shared his experiences and views of diversity, equality 

↑ 

and inclusion. Some of our D&I Champions joined Elgar to 

discuss Superdry’s diversity and inclusion strategy, and the 

importance of finding one’s own voice. The third film in the 

series focused on Pride Month, with one of our Oxford Street 

store colleagues discussing his journey as a trans man. 

We will continue to celebrate these important events and 

provide an open platform for our colleagues to share their 

views and experiences.

Our colleagues who spoke about what 

Black History Month 2021 meant to them.

↑ 

For Independent Women’s Day 2022 

We asked some of our colleagues to write down and share what 

#BreakTheBias meant to them.

HOW WE MANAGE OUR RISKS

We understand the need for an effective 
system of risk management. To ensure  
we have robust processes to identify and 
prioritise those risks to which Superdry  
is most exposed, and that these risks are 
appropriately managed, we have continued  
to develop and improve our risk  
management practices.

These improvements included the introduction of a ‘Clear 
and Present Danger’ review, that will support in identifying 
emerging risks through conversations with individual 
members of the Executive and collectively at Executive 
Committee, and adapting risk management practices to 
incorporate new standards for corporate, climate-related 
financial reporting from the Task Force on Climate-related 
Financial Disclosures (TCFD). These activities culminated in 
a revised set of principal risks and uncertainties (PRUs) so 
that the ongoing assessment of risk, through quarterly 
reviews with senior management, the Executive team and 
Audit Committee, is focused on the most significant risks 
faced by Superdry. This process also ensures that risks that 
could, for example, impact the Group’s ability to continue as 
a going concern are assessed.

Our PRUs have been assessed against the Group strategy 
and risk mitigation activities have been prioritised 
accordingly. We continually review our risk management 
practices and look to improve where appropriate. For 
example, during FY23, we will determine risk appetite for 
each of the PRUs.

Risk management framework
The organisation’s processes for identifying and assessing 
risks are included within the Corporate Risk Management 
processes as per our Risk Management Policy (last approved 
in July 2021 by the Audit Committee). Superdry has an 
established Risk Management Policy to ensure there is a 
consistent approach in the way our principal risks are 
identified, assessed, managed and reported.

For the assessment of risk, we use a 5x5 probability-impact 
risk matrix to assess the impact as ‘insignificant’, ‘minor’, 
‘moderate’, ‘significant’ or ‘major’. Each impact category has 
a definition across multiple facets including financial impact, 
health and safety, people, brand reputation and climate. 
Risks assessed as ‘major’ are those which are likely to result 
in >£20m reduction in profits, severe injury/death, adverse 
change affecting >50% employees, brand health falling to a 
critical and potentially terminal level, or extreme weather 
events causing uncertainty in procuring agricultural inputs, 
disrupted distribution networks and damaged manufacturing 
facilities. Further considerations associated with climate 
change are detailed in the climate-related risks (TCFD) 
section below.

To ensure a consistent approach to the management of 
risks, a risk matrix is used to give each risk a relative score 
based on a combination of the probability and impact. Risks 
are scored at three points:

1.  Before considering what controls are in place  

(gross risk);

2.  Considering the effectiveness of the current controls  

in place (net risk); and

3.  After any further action taken to mitigate the net risk  
in order to achieve a level of risk which is in line with 
Superdry’s risk appetite.

A comparison of the level of the net risk against Superdry’s 
risk appetite will determine whether action is required to 
further mitigate the risk. Any action to manage risk needs to 
be appropriate, achievable and affordable. The impact 
expected if no action is taken is considered against the cost 
of action and the reduction in the overall level of the risk.

Each risk identified and recorded in the risk register has a 
‘risk owner’ assigned, who is the individual (member of the 
Executive) with the appropriate authority and experience to 
understand and manage the risk exposure and ensure that 
this is monitored and updated. Risk owners will assume 
overall responsibility for ensuring all mitigating actions are 
completed by agreed deadlines. The Head of Internal Audit 
and Risk reviews key risks with risk owners on a quarterly 
basis or more frequently if required.

The achievement of Superdry’s strategy will involve taking 
risks (eg strategic, operational, financial, reputational etc.) 
and our PRUs are mapped to our strategy on page 56. 
However, risks are only accepted where it is appropriate  
to do so and where decisions to accept are informed and  
in line with Superdry’s risk appetite. Our risk appetite has 
been defined and agreed by the Board and helps frame 
decision-making.

Superdry’s risk appetite statement:
‘We aim to be risk aware, recognising that to achieve our 
objectives we will take on certain risks in an informed 
manner. When a risk is at an acceptable level, the risk will  
be recognised but further mitigating action may not be 
undertaken. Circumstances where this could apply would 
include when the cost or effort to implement a control 
outweighs the potential impact if the risk materialises. 
We will not take risks that could negatively affect the safety 
of customers or colleagues, be detrimental to our brand, 
involve illegal behaviour, or endanger the future existence  
of the business.’

Macroeconomic climate
The current macroeconomic climate has seen significant 
inflationary pressures, most notably in energy prices, 
resulting in cost-of-living increases, and squeezed 
disposable income which is affecting consumer spending. 
While these are market issues, and therefore not unique to 
Superdry, there remains uncertainty over how long they will 
prevail and the impact they will have on demand for Superdry 
products. Inflationary pressures are also present in other 
areas including payroll, as well as in other significant 
expense items, such as performance marketing as online 
competition grows.

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Strategic Report  →  How We Manage Our Risks

Risk review process

Risk  
function

01

Risk  
Committee

02

•  Risk identification;

•  Consideration of 

global risk 
landscape; and

•  Horizon scanning 

across the 1–5 year 
time frame.

•  Management of 
Group’s risk 
management 
processes (eg 
assessment, 
scoring, deep dive 
into specific risks).

Executive 
Committee

03

•  Monitoring of 

Principal risks and 
uncertainties 
(PRUs); and

• 

Identification and 
management of 
Clear and Present 
Dangers.

Audit  
Committee

04

Board 

05

•  Review and approve 
Risk Management 
Policy;

•  Overall accountability 
for risk management; 
and

•  Setting risk appetite.

•  Review of PRUs and 
Clear and Present 
Dangers; and

•  Evaluation of 

effectiveness of  
risk management.

The Russian invasion of Ukraine and the unprecedented 
sanctions imposed in response by the UK and others have 
created uncertainty in the global economy, and the impact of 
war comes against the backdrop of already high inflation and 
rising energy prices. The Ukraine crisis has exacerbated the 
risks associated with the already deteriorating macro-economic 
climate and complicated potential mitigants, given the reliance 
on Russia for oil, natural gas and metals. For example, our 
supply chain is potentially at risk from shortages, shipping 
delays and higher prices caused by factories, freight 
companies and ports becoming overwhelmed in trying to 
source enough raw materials and components to meet 
consumer demand. Specific exposures and associated 
mitigating activities relating to Superdry, are considered 
within individual risk areas below.

Climate-related risks (TCFD)
For the first time, the Group now reports on a number of 
climate-related financial disclosures to provide information 
on the impact of climate change, including consideration  
of climate-related risks.

The identification and management of climate-related risk is 
integrated within the organisation’s Risk Management Policy 
as described above. In order to identify and assess these 
risks, we have analysed the future potential scenarios that 
may crystallise in terms of global average temperature rises, 
and the potential impact on our business. Qualitative disclosure 
has been provided as a first step and we will work towards 
quantitative disclosure in the future, as more sector-specific 
information becomes available.

Coronavirus
As in FY21, the pandemic has continued to adversely impact 
the Group during FY22. For example, our retail performance 
has been disrupted in all territories, through enforced store 
closures and/or different levels of restrictions (eg number of 
customers allowed in store, Covid-19 verification schemes) 
and suppressed levels of footfall. Despite a gradual recovery 
of store traffic, we are yet to see a return to pre-Covid levels.

The response to the virus continued to be overseen by our 
Covid-19 Incident Management Team (the ‘IMT’), formed of 
members of the Group’s Executive team and Head of 
Internal Audit and Risk. The IMT met frequently during the 
financial year, with increased oversight during times when 
the pandemic had the most significant impact on the 
business, eg the emergence of the Omicron variant. 
The priority was, and will always be, the safeguarding of 
colleagues and customers whilst maintaining delivery of 
business operations, and taking actions to protect the 
long-term financial position of the Group. 

54

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Strategic Report  →  How We Manage Our Risks

Strategic Report  →  How We Manage Our Risks

Risk review process

Risk  

function

01

Risk  

Committee

02

Executive 

Committee

03

Audit  

Committee

04

Board 

05

•  Risk identification;

•  Management of 

•  Monitoring of 

•  Review and approve 

•  Overall accountability 

Principal risks and 

Risk Management 

for risk management; 

Policy;

and

•  Consideration of 

global risk 

landscape; and

•  Horizon scanning 

across the 1–5 year 

time frame.

Group’s risk 

management 

processes (eg 

assessment, 

scoring, deep dive 

into specific risks).

uncertainties 

(PRUs); and

• 

Identification and 

management of 

Clear and Present 

Dangers.

Clear and Present 

Dangers; and

•  Evaluation of 

effectiveness of  

risk management.

The Russian invasion of Ukraine and the unprecedented 

sanctions imposed in response by the UK and others have 

created uncertainty in the global economy, and the impact of 

war comes against the backdrop of already high inflation and 

rising energy prices. The Ukraine crisis has exacerbated the 

risks associated with the already deteriorating macro-economic 

climate and complicated potential mitigants, given the reliance 

on Russia for oil, natural gas and metals. For example, our 

supply chain is potentially at risk from shortages, shipping 

delays and higher prices caused by factories, freight 

companies and ports becoming overwhelmed in trying to 

source enough raw materials and components to meet 

consumer demand. Specific exposures and associated 

mitigating activities relating to Superdry, are considered 

within individual risk areas below.

Climate-related risks (TCFD)

For the first time, the Group now reports on a number of 

climate-related financial disclosures to provide information 

on the impact of climate change, including consideration  

of climate-related risks.

The identification and management of climate-related risk is 

integrated within the organisation’s Risk Management Policy 

as described above. In order to identify and assess these 

risks, we have analysed the future potential scenarios that 

may crystallise in terms of global average temperature rises, 

and the potential impact on our business. Qualitative disclosure 

has been provided as a first step and we will work towards 

quantitative disclosure in the future, as more sector-specific 

information becomes available.

Coronavirus

As in FY21, the pandemic has continued to adversely impact 

the Group during FY22. For example, our retail performance 

has been disrupted in all territories, through enforced store 

closures and/or different levels of restrictions (eg number of 

customers allowed in store, Covid-19 verification schemes) 

and suppressed levels of footfall. Despite a gradual recovery 

of store traffic, we are yet to see a return to pre-Covid levels.

The response to the virus continued to be overseen by our 

Covid-19 Incident Management Team (the ‘IMT’), formed of 

members of the Group’s Executive team and Head of 

Internal Audit and Risk. The IMT met frequently during the 

financial year, with increased oversight during times when 

the pandemic had the most significant impact on the 

business, eg the emergence of the Omicron variant. 

The priority was, and will always be, the safeguarding of 

colleagues and customers whilst maintaining delivery of 

business operations, and taking actions to protect the 

long-term financial position of the Group. 

Climate-related risks are separated into two categories:

Physical risks

•  Acute physical; and

•  Chronic physical.

Physical risks from climate change will be event-based 
(acute) or longer-term climate pattern shifts (chronic). 
Physical risks can have a direct impact such as damage 
to assets, and indirect impacts including supply 
chain disruption.

•  Review of PRUs and 

•  Setting risk appetite.

•  Changes in availability and cost of raw materials;

•  Disruption to upstream logistic networks; and

•  Damage to property and assets.

Transitional risks

•  Reputation;

•  Regulation;

•  Technology;

•  Legal; and

•  Market.

The road to a low-carbon economy will involve 
addressing the mitigation and adaptation requirements 
related to climate change. This is likely to materialise in 
the form of extensive policy, legal, technology and 
market changes.

• 

Increased compliance costs and reporting 
obligations could have an impact on asset values  
and future revenues;

• 

Increased costs from introduction of carbon taxes;

•  Substitution and transition costs to lower emissions 

technology; and

•  Shifts in consumer preferences.

Transitional risks are non-exhaustive and those listed 
are included within our environmental risk register. 

To support with disclosures of our risks, our Risk Management Policy also includes definitions of short, medium and  
long-term horizons:

Short term

Medium term

Long term

0 - 1 year
As a fashion brand we operate our 
business on two main seasons and two 
capsule collections; therefore, within a 
financial year, we review year-on-year 
seasonal trends to inform short-term 
risk assessment.

For example, when planning a future 
season, we review trends related to 
raw material production to inform 
buying patterns, forecasting and 
prioritising appropriate materials to 
mitigate risk. One example is that 
when planning a cotton-rich season 
such as Spring/Summer, we will book 
fabric in advance to secure organic 
cotton availability due to volatility as a 
result of environmental factors.

This time frame aligns with our 
short-term financial planning horizon.

1 - 5 years
Exposures include risks associated with 
our aim to move 65% of our cotton to 
organic, and net zero in our own and 
third-party distribution operations.

Over the next five years we are 
diversifying into recycled and 
transitional cotton to de-risk market 
volatility of organic due to 
environmental impacts.

This time frame aligns with our 
medium-term financial planning 
horizon (our Five-Year Plan, which is 
the basis for our viability statement 
within the Annual Report).

5 – 10 years
Long-term exposures are aligned with 
our sustainability strategy horizons 
which look over a longer time frame 
than other business operations to  
give us direction over the next decade 
(but not longer to avoid dilution of 
meaning or impetus).

With this time frame, we also aspire  
to align our long-term sustainability 
goals with widely recognised 
timescales for impact such as the 
Sustainable Development Goals and 
the Paris Climate Agreement. Our 
long-term goals, for example, are 
100% organic cotton in all cotton 
products, and net zero across our 
third-party logistics operations.

Over the next 10 years, we will 
continue to reduce airfreight and  
move to alternative low-carbon fuels 
to de-risk the increasing cost of 
logistics and the cost of achieving  
our net zero goals.

54

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Strategic Report  →  How We Manage Our Risks

PRINCIPAL RISKS  
AND UNCERTAINTIES

Strategy – Mapping to PRUs

BE  THE  #1  SUSTAINABLE 
STYLE  DESTINATION

PRU  
1

PRU  
10

Inspire through

Engage through

Lead through

PRODUCT  &  STYLE

SOCIAL

SUSTAINABILITY

PRU  
2

PRU  
5

PRU  
13

PRU  
14

MAKE  IT  HAPPEN

PRU  
7

PRU  
8

Create an amazing  
people experience

Operate in an  
integrated marketplace

Use technology to  
accelerate our plans

PRU  
9

PRU  
4

PRU  
5

PRU  
11

PRU  
3

PRU  
6

PRU  
12

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Strategic Report  →  How We Manage Our Risks

Strategic Report  →  How We Manage Our Risks

PRINCIPAL RISKS  

AND UNCERTAINTIES

Strategy – Mapping to PRUs

BE  THE  #1  SUSTAINABLE 

STYLE  DESTINATION

PRU  

1

PRU  

10

Inspire through

Engage through

Lead through

PRODUCT  &  STYLE

SOCIAL

SUSTAINABILITY

PRU  

2

PRU  

5

PRU  

13

PRU  

14

MAKE  IT  HAPPEN

PRU  

7

PRU  

8

Create an amazing  

people experience

Operate in an  

integrated marketplace

Use technology to  

accelerate our plans

PRU  

9

PRU  

4

PRU  

5

PRU  

11

PRU  

3

PRU  

6

PRU  

12

Risk 

Mitigation

Movement in the year

Effective mitigation of risk in 
this area is challenging, given 
the external factors that are 
outside our control and that 
are difficult to predict. Whilst 
we believe we are effectively 
managing those risks within 
our control, this risk is 
deemed to have increased 
since last year.

We continue to embed our 
refined product strategy, 
using low-impact materials 
and targeting core markets, 
and aligning to commercial 
opportunities. As such, we 
believe the risk to be at a 
lower level to last year.

PRU 1:  
Macroeconomic instability

Link to strategy:  
All (see page 56)

Superdry operates in a wide range of markets 
that are exposed to changing economic and 
political environments that could impact 
consumer spending, lead to increased 
operational costs, and impact profitability.

During the second half of the financial year, 
cost of living increases have squeezed 
disposable income which is affecting consumer 
spending. In addition, our supply chain has also 
experienced inflation, including hikes in raw 
materials, energy prices and logistics costs. An 
already deteriorating macroeconomy has been 
exacerbated by Russia’s invasion of Ukraine. 

PRU 2:  
Design and product

Link to strategy:  
Inspire through product and style

Superdry’s ability to achieve success depends 
on a relevant commercial product strategy that 
is aligned to brand position, our consumer 
segmentation and focus on commercial 
opportunities.

A poor product strategy will mean we fail to 
meet consumer needs and trends, leading to a 
product range that is insufficiently 
differentiated or unattractive to target 
consumers, and ultimately a deterioration of 
the brand. 

Fully resourced and skilled leadership team.

A Five-Year Plan that recognises the current 
economic issues, and the implementation 
of a strategy that leverages the strength of 
our brand across different customer 
segments and geographies to mitigate 
reliance on a particular customer segment 
in a particular country.

Based on consumer insight, we continue to 
assess shifts in demand and ensure our 
plans are responsive to the market.

Macroeconomic and political tensions are 
monitored closely. Regular reviews of the 
Company’s pricing strategy and cost base 
are undertaken in conjunction with 
forecasting disciplines to ensure we are 
dealing with changes in the macroeconomy 
in a timely manner.

Robust business continuity processes to 
support in the event of significant 
interruption to the business. 

We continue to design the product range 
against each style choice and 
segmentation: entry, core, statement and 
exploration, through the lens of over and 
under-25-year-old consumers.

Enhancing our short-order capability has 
enabled us to respond more quickly to 
consumer trends, increase product choice 
online, and test and learn to find successful 
commercial products that can form part of 
the entry, core and statement segments of 
our range.

The Group’s brand and product strategy, 
based on insight-driven, quality ranges and 
collections, continues to be embedded 
across the business, supported by our 
Brand and Channel Marketing teams. We 
have sought to align our product offering 
with consumer sentiment, targeting core 
markets and aligning to commercial 
opportunities.

To align to the wider business strategy, 
sustainability is at the forefront of 
everything we do, through designing and 
producing our range from low-impact 
materials.

Key

No change

Increased risk

Decreased risk

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Strategic Report  →  How We Manage Our Risks

Risk 

Mitigation

Movement in the year

PRU 3:  
Significant business interruption:

Link to strategy:  
Use technology to accelerate our plans

Compromise to our key technological/
physical assets would significantly impede 
our ability to trade. The Group also remains 
exposed to further waves of Covid-19 and 
associated lockdown measures taken by 
governments, including the enforced 
closure of our stores.

Key assets include:

•  Ecommerce platform;
•  Distribution centres;
•  Critical IT;
•  Head office; and
•  Large stores.

PRU 4:  
Elevated stock levels

Link to strategy:  
Operate in an integrated marketplace

Elevated stock levels represent a risk in 
terms of shortfall in cash flow, additional 
markdowns and additional storage costs. 
Significant levels of ‘off-price’ (eg outlet 
and clearance) stock represents a risk in 
that it is typically more difficult to clear.
Trading volatility, such as that caused by a 
squeeze on consumer spending, may 
create an excess of stock to clear that may 
be brand damaging if discounting and 
third-party clearance operators are 
regularly used.

Business continuity measures (eg Incident 
Management Plans and Incident Management 
team) continue to be reviewed and enhanced 
to improve capability where the Company is 
most exposed to interruption.

Business continuity measures have been 
deployed through the management of the 
Covid-19 crisis during the financial year.

Resilience is also considered for our key 
physical and technological assets. For 
example, operating a series of multi-channel 
distribution centres capable of serving all 
channels in a specific geographic region, with 
common operating systems, provides 
significant built-in resilience in the event of 
the failure of a single distribution centre.

Our current Ecommerce platform is hosted in 
a secure cloud environment with performance 
testing of customer peak loading, around-the-
clock monitoring of key interfaces, user 
experience and support team availability. Our 
new Ecommerce platform will extend our 
resilience capability by leveraging additional 
cloud security and continuity functionality.

An ongoing programme of desktop exercises, 
designed to test business responses to other 
significant business interruption scenarios, 
continues. During the financial year, an 
independent review assessed our ability to 
respond to a significant interruption at one of 
our distribution centres. 

A robust, data driven ‘Open to Buy’ process 
which involves regular meetings with a sub-set 
of the Executive team to determine buy levels 
for each channel per season. This ensures 
that buying decisions reflect the projected 
customer needs by channel. Stock reporting 
continues to be a standing agenda item at 
Executive Committee meetings and regularly 
communicated to the Board. During FY22, we 
also created a Demand Planning team whose 
remit is to align financial, demand and 
operational planning through meeting 
customer demand with the appropriate level 
of supply.

Our clearance strategy continues to focus  
on maximising opportunities through our 
Ecommerce and physical outlets. Our contracted 
clearance partner has assisted in further 
reducing stock levels during FY22.

The risk has various 
components across different 
asset types, which are often 
interlinked.

The Group has adopted a 
prioritised approach to 
business continuity in the 
year, including invoking plans 
to respond to real-world 
scenarios (eg Covid-19) and 
exercising plans in the event 
of a significant failure (eg 
distribution centre outage).

The focus of the new digital 
strategy is for new 
developments (eg new 
website) to be hosted by cloud 
services, providing native 
resilience.

As such, the likelihood and 
impact of this risk when 
compared to last year is 
considered to have reduced.

Progress has been made in 
terms of reducing year-on-
year stock levels from 15.0m 
units to 12.4m units and 
responding to trading volatility 
caused by Covid-19 by 
reducing our ‘Open to Buy’ 
levels. Off-price stock has also 
been reduced, with short-order 
capability also reducing the 
risk of excessive buying activity.

As such, we believe the risk to 
have reduced from prior year.

58

Superdry plc Annual Report 2022

Risk 

PRU 3:  

Significant business interruption:

Link to strategy:  

Use technology to accelerate our plans

Compromise to our key technological/

physical assets would significantly impede 

our ability to trade. The Group also remains 

exposed to further waves of Covid-19 and 

Business continuity measures (eg Incident 

Management Plans and Incident Management 

team) continue to be reviewed and enhanced 

to improve capability where the Company is 

most exposed to interruption.

Business continuity measures have been 

deployed through the management of the 

Covid-19 crisis during the financial year.

associated lockdown measures taken by 

Resilience is also considered for our key 

governments, including the enforced 

physical and technological assets. For 

closure of our stores.

Key assets include:

•  Ecommerce platform;

•  Distribution centres;

•  Critical IT;

•  Head office; and

•  Large stores.

The risk has various 

components across different 

asset types, which are often 

interlinked.

The Group has adopted a 

prioritised approach to 

business continuity in the 

year, including invoking plans 

to respond to real-world 

scenarios (eg Covid-19) and 

exercising plans in the event 

of a significant failure (eg 

distribution centre outage).

The focus of the new digital 

strategy is for new 

developments (eg new 

website) to be hosted by cloud 

services, providing native 

resilience.

As such, the likelihood and 

impact of this risk when 

compared to last year is 

considered to have reduced.

Progress has been made in 

terms of reducing year-on-

year stock levels from 15.0m 

units to 12.4m units and 

responding to trading volatility 

caused by Covid-19 by 

reducing our ‘Open to Buy’ 

levels. Off-price stock has also 

been reduced, with short-order 

capability also reducing the 

risk of excessive buying activity.

As such, we believe the risk to 

have reduced from prior year.

example, operating a series of multi-channel 

distribution centres capable of serving all 

channels in a specific geographic region, with 

common operating systems, provides 

significant built-in resilience in the event of 

the failure of a single distribution centre.

Our current Ecommerce platform is hosted in 

a secure cloud environment with performance 

testing of customer peak loading, around-the-

clock monitoring of key interfaces, user 

experience and support team availability. Our 

new Ecommerce platform will extend our 

resilience capability by leveraging additional 

cloud security and continuity functionality.

An ongoing programme of desktop exercises, 

designed to test business responses to other 

significant business interruption scenarios, 

continues. During the financial year, an 

independent review assessed our ability to 

respond to a significant interruption at one of 

our distribution centres. 

A robust, data driven ‘Open to Buy’ process 

which involves regular meetings with a sub-set 

of the Executive team to determine buy levels 

for each channel per season. This ensures 

that buying decisions reflect the projected 

customer needs by channel. Stock reporting 

continues to be a standing agenda item at 

Executive Committee meetings and regularly 

communicated to the Board. During FY22, we 

also created a Demand Planning team whose 

remit is to align financial, demand and 

operational planning through meeting 

customer demand with the appropriate level 

Our clearance strategy continues to focus  

on maximising opportunities through our 

Ecommerce and physical outlets. Our contracted 

clearance partner has assisted in further 

reducing stock levels during FY22.

PRU 4:  

Elevated stock levels

Link to strategy:  

Operate in an integrated marketplace

Elevated stock levels represent a risk in 

terms of shortfall in cash flow, additional 

markdowns and additional storage costs. 

Significant levels of ‘off-price’ (eg outlet 

and clearance) stock represents a risk in 

that it is typically more difficult to clear.

Trading volatility, such as that caused by a 

squeeze on consumer spending, may 

be brand damaging if discounting and 

third-party clearance operators are 

regularly used.

create an excess of stock to clear that may 

of supply.

Strategic Report  →  How We Manage Our Risks

Strategic Report  →  How We Manage Our Risks

Mitigation

Movement in the year

Risk 

Mitigation

Movement in the year

PRU 5:  
Performance across our global, 
omni-channel proposition represents a 
risk and also an outcome of other risks 
described in the Intro section above. 
Specifically:

Underperformance of our retail stores

Link to strategy:  
Operate in an integrated marketplace

In line with market trends, the ongoing 
consumer preference shift towards digital 
shopping channels has seen declining 
consumer visits to stores and declining 
profitability in the physical retail environment. 
During FY22, while the estate has been 
disrupted in some territories, there has 
been a gradual recovery of store traffic, 
although this has varied across the 
countries in which we operate. The recovery 
has yet to reach pre-Covid levels.

Throughout the year, we have been 
required to continue to implement a 
number of different restrictions across our 
estate (eg number of customers allowed  
in store, closure of fitting rooms, use of 
sneeze screens etc.) all of which adversely 
impacted performance.

Recent inflationary pressures, cost of living 
increases and reduced levels of disposable 
income also represent a risk in terms of 
retail performance. 

Our Five-Year Plan continues to focus on 
supporting the profitability of the store estate 
and addressing any loss-making stores. The 
strategy is focused on key regions, including 
UK, Europe and the USA. Each store across 
our entire store estate has been classified in a 
specific category that guides future action: 
rental re-gears, exits, relocation, size 
amendment or store re-fit.

We continue with our belief that a full price 
sales mix is the right approach with a focus on 
driving conversion rates for those customers 
coming to stores.

During FY22, we have traded in line with local 
government regulation with the safety of our 
customers and colleagues at the forefront of 
our decision-making, which has enabled the 
majority of the estate to trade for the majority 
of the year.

We have also refitted a number of our stores as 
an initial trial. This was to ensure these stores 
reflected the best expression of the brand in 
2022. This has contributed to increased footfall 
and a strong trading performance. We will 
continue the programme of re-fits in FY23.

During FY22, our store re-gear programme 
has been accelerated and we continue to see 
significant savings. 

At the time of writing, while  
we are fully open and trading 
from a store perspective, 
uncertainty remains in terms 
of the level of disruption (eg 
lockdowns and suppressed 
footfall) that Covid may cause 
across our estate during FY23. 
We anticipate suppressed 
footfall in our stores through 
the first half of FY23, as the 
recovery from Covid 
continues. While footfall 
continues to be impacted, we 
have seen sustained periods 
of full store trading and an 
increasing level of footfall in 
key markets. As such, we 
believe the risk to be lower 
than prior year. 

‘Working for a business which is so eager to make 
an impactful environmental change is something  
I am proud to be a part of. Having a team of 
Warriors who are passionate about sustainability, 
change, developing their knowledge and skills is so 
rewarding. Having a platform where the Warriors 
can voice their ideas as individuals and stores 
allows us to build a strong community and create 
better choices for a better future.’

Daisy Kellow
Retail Content Creator 
Sustainability Warrior for Retail Communications

58

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Risk 

Mitigation

Movement in the year

During the course of the year, we have seen 
our dispatch profile to our wholesale customer 
base return to more normalised levels, leading 
to higher levels of fulfilment and lower returns 
risk. Focus on a segmented approach to our 
wholesale customer base is now part of our 
planning processes.

We have maintained strong dialogue with 
partners to facilitate payments, with strong 
levels of collection despite the challenging 
economic conditions.

In response to the significant levels of stock, 
caused in part by Covid-19, focus has been 
directed on increasing surplus stock clearance 
through a limited number of wholesale 
clearance partners.

To reduce grey market distribution, we carry 
out customer due diligence and conduct 
investigatory measures where appropriate. 
The integration of RFID (radio frequency 
identification) has also served to reduce grey 
market risk, by being able to identify the origin 
of the stock. 

Key to our digital strategy is the implementation 
of the microservices technology at the start of 
FY23. This will enable us to enhance the 
customer experience and respond more quickly 
to changes in consumer trends to meet demand.

We continue to build on brand marketing activity 
across PR, social media and influencers.

Learnings from this year have enabled us to 
further optimise our marketing mix for the 
future, to drive improved returns from 
marketing investment across all channels.

As with our own retail estate, 
uncertainty remains in terms 
of the level of disruption (eg 
lockdowns and suppressed 
footfall) that Covid may cause 
across our estate during FY23, 
as well as the increases in the 
cost of living.

However, through effectively 
managing our exposure to 
debt, higher levels of 
fulfilment, a reduced Covid 
exposure, and the 
management of our wholesale 
account base through 
customer segmentation, we 
believe that the risk is lower 
than prior year.

While we have experienced 
reduced revenues versus prior 
year, we continue to invest in 
our digital capability and 
prioritise development 
opportunities associated with 
the digital channel. As such, 
we believe the risk to be at a 
similar level to prior year.

PRU 5 continued:

Underperformance of Wholesale 
channel

Strategic objective:  
Operate in an integrated marketplace

Wholesale performance continues to be at 
risk from similar factors as our own store 
estate. This includes short-term threats 
relating to Covid-19, which has continued 
to impact the ability of our partners to 
trade at optimal levels. Additional risks to 
performance include brand perception, 
grey market distribution (where product is 
obtained from an unofficial marketplace), 
the macroeconomic climate and global 
supply chain pressures which impact  
our ability to deliver on time and in full 
to customers.

Wholesale performance has recovered 
from FY22 but has yet to see pre-Covid 
levels of trade.

Underperformance of Ecommerce 
channel

Strategic objective:  
Operate in an integrated marketplace/
Engage through social

Ecommerce performance represents a 
significant growth opportunity; however, 
it also represents a risk in terms of  
delivery of short/medium and long-term 
business objectives.

We will be unable to achieve these 
objectives if the consumer is moving faster 
than we can adapt and our Ecommerce 
platforms are perceived to be behind 
competitor propositions. Consumers are 
drawn to Ecommerce platforms that make 
the experience of browsing, shopping, 
discovering and ultimately purchasing, 
engaging, efficient and cost effective.

Ecommerce revenue during FY22 has  
been lower than prior year, but comparable 
with two years ago. The major drivers for 
this are the unwind of Covid tailwinds  
in online trading and a shift to a more 
disciplined stance on promotional activity. 
Where there have been comparable full 
price trading periods, we have seen 
encouraging performance.

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Strategic Report  →  How We Manage Our Risks

Risk 

Mitigation

Movement in the year

Risk 

Mitigation

Movement in the year

During the course of the year, we have seen 

our dispatch profile to our wholesale customer 

base return to more normalised levels, leading 

to higher levels of fulfilment and lower returns 

risk. Focus on a segmented approach to our 

wholesale customer base is now part of our 

planning processes.

We have maintained strong dialogue with 

partners to facilitate payments, with strong 

levels of collection despite the challenging 

economic conditions.

In response to the significant levels of stock, 

caused in part by Covid-19, focus has been 

directed on increasing surplus stock clearance 

through a limited number of wholesale 

clearance partners.

To reduce grey market distribution, we carry 

out customer due diligence and conduct 

investigatory measures where appropriate. 

The integration of RFID (radio frequency 

identification) has also served to reduce grey 

market risk, by being able to identify the origin 

of the stock. 

Key to our digital strategy is the implementation 

of the microservices technology at the start of 

FY23. This will enable us to enhance the 

customer experience and respond more quickly 

to changes in consumer trends to meet demand.

We continue to build on brand marketing activity 

across PR, social media and influencers.

As with our own retail estate, 

uncertainty remains in terms 

of the level of disruption (eg 

lockdowns and suppressed 

footfall) that Covid may cause 

across our estate during FY23, 

as well as the increases in the 

cost of living.

However, through effectively 

managing our exposure to 

debt, higher levels of 

fulfilment, a reduced Covid 

exposure, and the 

management of our wholesale 

account base through 

customer segmentation, we 

believe that the risk is lower 

than prior year.

While we have experienced 

reduced revenues versus prior 

year, we continue to invest in 

our digital capability and 

prioritise development 

opportunities associated with 

the digital channel. As such, 

we believe the risk to be at a 

similar level to prior year.

it also represents a risk in terms of  

Learnings from this year have enabled us to 

delivery of short/medium and long-term 

further optimise our marketing mix for the 

future, to drive improved returns from 

marketing investment across all channels.

PRU 5 continued:

Underperformance of Wholesale 

channel

Strategic objective:  

Operate in an integrated marketplace

Wholesale performance continues to be at 

risk from similar factors as our own store 

estate. This includes short-term threats 

relating to Covid-19, which has continued 

to impact the ability of our partners to 

trade at optimal levels. Additional risks to 

performance include brand perception, 

grey market distribution (where product is 

obtained from an unofficial marketplace), 

the macroeconomic climate and global 

supply chain pressures which impact  

our ability to deliver on time and in full 

to customers.

Wholesale performance has recovered 

from FY22 but has yet to see pre-Covid 

levels of trade.

Underperformance of Ecommerce 

channel

Strategic objective:  

Operate in an integrated marketplace/

Engage through social

Ecommerce performance represents a 

significant growth opportunity; however, 

business objectives.

We will be unable to achieve these 

objectives if the consumer is moving faster 

than we can adapt and our Ecommerce 

platforms are perceived to be behind 

competitor propositions. Consumers are 

drawn to Ecommerce platforms that make 

the experience of browsing, shopping, 

discovering and ultimately purchasing, 

engaging, efficient and cost effective.

Ecommerce revenue during FY22 has  

been lower than prior year, but comparable 

with two years ago. The major drivers for 

this are the unwind of Covid tailwinds  

in online trading and a shift to a more 

disciplined stance on promotional activity. 

Where there have been comparable full 

price trading periods, we have seen 

encouraging performance.

PRU 6:  
Internal controls requiring improvement

Link to strategy:  
Use technology to accelerate our plans

There are a number of underlying causes 
that pose a risk of significant control failure 
that could lead to financial loss, heightened 
risk of fraud and error, increased audit fees 
and prior year adjustments.

People: there has been a significant 
turnover of Finance team members over the 
past few years, meaning a lack of continuity.

Processes: many current transactional 
processes are manual and result in 
significant requirements for reconciliation, 
review and analysis. This can, and has, 
caused significant backlogs which can 
cause difficulties in closing the accounts in 
a timely manner.

Technology: existing financial systems are 
not set up to make best use of 
functionality, nor provide the functionality 
required to enable controls to be 
performed efficiently and effectively.

PRU 7:  
Changes in exchange rates

Link to strategy:  
Make it Happen

Our financial results could be impacted by 
changes in exchange rates. The majority of 
our stock purchases are made using 
foreign currency (US$ or €) and, therefore, 
our costs are exposed to foreign exchange 
movements. This is partially offset by a 
proportion of sales receipts being in 
foreign currencies. At a macro level, the 
continued impact of Covid-19, Russia’s 
invasion of Ukraine and a post-Brexit 
environment may lead to continued 
exchange rate fluctuations in the short to 
medium term, creating uncertainty around 
GBP profit and cash equivalents.

A finance transformation programme, ‘Project 
Phoenix’, is being implemented to address 
risks associated with internal controls that 
require improvement. The objectives of the 
project are to standardise, optimise and 
automate processes, as well as eliminating 
inefficiencies, where possible. This will be 
achieved through enhancements to 
resourcing, processes, policies and systems.

The project represents a three-year piece of 
work (FY22–FY24). The year one focus has 
been to seek to remediate legacy issues and 
plan for sustained improvement. The focus for 
year two is to action and enable 
improvements, and year three will focus on 
embedding these improvements across the 
key areas of transformation.

The improvement areas made during FY22 
include developing technical capability in key 
areas (eg IFRS 9, Financial Instruments, IFRS 
15, Revenue Recognition, and IFRS 16, 
Leases), and the introduction of a new 
reconciliation tool, Blackline.

We have sought to enhance the internal 
controls questionnaire (ICQ) process, so that 
we can obtain a regular and richer 
understanding of the operational 
effectiveness of the internal controls. Control 
owners are required to complete these 
questionnaires on a quarterly basis. 
Improvement made during FY22 has been the 
provision of evidence to support self-
assessment attestation.

Our forecast foreign exchange exposures are 
hedged in accordance with the Group’s 
approved Treasury Policy. Our Hedging Policy 
seeks to mitigate any sudden impact caused 
by foreign exchange volatility. As part of a 
transfer pricing review, the Group’s 
intercompany position on its loans and 
overdrafts has been reviewed with the aim to 
further reduce foreign exchange risk.

Oversight is managed through Audit 
Committee review and a Treasury Committee, 
which considers foreign exchange exposures 
and opportunities and uses forward foreign 
exchange contracts to manage the exposure 
in the major currencies in which we trade.

Board approval is required if additional hedges 
are needed that are over and above existing 
Treasury Policy thresholds. 

We recognise that in order to 
make sustained improvement, 
we need to implement 
systemic change, which will 
come through the three-year 
implementation of Project 
Phoenix. Whilst we have 
sought to remedy legacy 
issues, further progress is 
needed. Due to control 
deficiencies, such as those 
within stock and accounts 
payable, we believe the risk of 
not completing the finance 
transformation programme 
within the planned three-year 
time period, has increased 
when compared to prior year. 
See page 104 for the Audit 
Committee report and internal 
control effectiveness.

While we have benefited from 
working in line with an 
embedded Treasury Policy, 
other factors, such as the war 
in Ukraine, create volatility in 
the foreign exchange markets. 
As such, at year-end, we 
believed the risk to be at 
similar levels to prior year. 
Since year-end, we have seen 
volatility from the foreign 
exchange rate markets 
creating uncertainty around 
GBP profit and cash 
equivalents for exposures that 
are not mitigated by our 
Hedging Policy.

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Risk 

PRU 8:  
Liquidity

Link to strategy:  
Make it Happen

During FY22 there was continued closure of 
stores and reduced footfall when our store 
estate was able to open. This adversely 
impacted a key cash generating channel 
from the Group’s trading capabilities.

The disruption in the global supply chain 
during the year has meant continued 
volatility in the working capital cycle 
putting pressure on cash flows. This is in 
addition to the typical seasonal cash cycle, 
for example, where peak trading receipts 
do not align with the timing of the peak 
outflows of cash for stock purchases. 

PRU 9:  
Recruit, develop and retain quality 
leaders including key man risk

Link to strategy:  
Creating an amazing people experience

We need to recruit, develop and retain the 
calibre of leadership and talent across the 
business that will enable us to achieve our 
strategic objectives. Failure to do so could 
limit our opportunities for growth and 
increase costs of recruitment and 
retention. Equally, we need to ensure that 
our talent and leadership pool is reflective 
of our strategy.

Covid has contributed to the market being 
more candidate-led, with increased 
demand for skills in digital and creative 
roles. There are additional demands on 
flexibility from candidates and we are 
having to go further afield for our talent 
pool, and compete with other organisations 
in terms of attracting and retaining talent.

The CEO remains core to the operation of 
the business and his absence could have a 
significant adverse impact on the business.

Mitigation

Movement in the year

We believe the risk to have 
increased from prior year. 
While we have demonstrated 
a track record of proven cash 
management since the start  
of the pandemic, there is a 
material uncertainty given our 
current lending facility expires 
at the end of January 2023 
and our base case cash flow 
forecasts indicate that funding 
will be required during the 
going concern period. 
See page 73 for the Going 
Concern statement.

It is apparent that the 
candidate-led market we are 
operating in means our ability 
to attract and retain talent is 
being impacted. For example, 
it is taking longer to recruit, 
resulting in short-term 
resourcing gaps in some 
areas. As such, we believe the 
exposure to have increased 
since last year.

We recognise there are 
internal levers we can utilise 
(eg pay and benefits review, 
flexible working patterns, 
leadership development 
programmes) but we are also 
operating in a challenging 
environment where we are 
competing with others for 
talent on a national and, at 
times, international basis.

Significant liquidity is provided by an Asset 
Backed Lending (ABL) facility (up to £70m), 
that expires at the end of January 2023, and 
an overdraft (£10m) being sufficient to meet 
our cash requirements in the short term. 
Adherence to our Treasury Policy ensures  
that we operate with sufficient headroom. 
Discussions are taking place to secure 
committed financing prior to the end of the 
current arrangement. 

Coming out of the pandemic, cash 
management has remained a major priority, 
with the management of stock commitments, 
negotiation of rental reductions and effective 
management of our debtors being key elements. 
Key operating teams across stock purchasing 
and property have focused on phasing and 
payment terms for our largest outflows.

During the financial year, we hired key 
Executive roles including a Global People 
Director and Chief Technology Officer. The 
Executive team is now at full strength and 
could provide cover in the event of anything 
untoward happening to the CEO in the 
short term.

The Nomination and Remuneration 
Committees assist the Board in ensuring that 
the Board and Executive Committee retain an 
appropriate structure, size and balance of 
skills to support Superdry’s strategic 
objectives and values.

Restricted shares were awarded to colleagues 
in October 2021, focusing on the retention of 
key senior talent, and a pay review was 
undertaken across all geographies and levels 
during the year. During FY23 we aspire to 
become a Real Living Wage employer in 
the UK.

We continue to embed our approach to talent 
management, including the performance 
review process, to develop leaders of the 
future, and promoting from within the 
business wherever possible. The approach 
includes setting priorities based on the 
Company’s strategic initiatives with a focus 
on wellbeing.

Adjustments, such as flexible working 
arrangements, including at head offices, have 
been adapted and reviewed to modernise 
working practices in an environment where 
government imposed Covid-related 
restrictions no longer exist. This has 
culminated in a more formal hybrid working 
model that will set us up for success in a post 
Covid era.

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Mitigation

Movement in the year

Risk 

Mitigation

Movement in the year

PRU 10:  
Ineffective strategy

Link to strategy:  
All

If the wrong strategy is developed, or the 
strategy is not implemented effectively, 
this could significantly impact the success 
of the business and erode corporate and 
investor sentiment.

PRU 11:  
Key markets – USA

Link to strategy:  
Operate in an integrated marketplace

Failure to stem losses and return to growth 
in the USA could lead to investment 
without sufficient return in a reasonable 
timeframe, and the deployment of 
significant management resource at a time 
when we have multiple priorities.

A significant proportion of current losses 
are attributable to retail channels, with 
contributory factors including onerous 
leases within our store estate and reduced 
store revenues, which in part are due to 
Covid-19.

During the financial year, the Group has 
continued to refine the strategic model to 
adapt to the evolving marketplace we are now 
operating in. During FY23, we will move to the 
execution phase of the strategy.

Regular updates have been shared with the 
Board, including a detailed five-year financial 
plan for the business in the longer term. Central 
to this is a financially disciplined approach to 
forecasting, budgeting and control of costs, to 
return the Group to profitability, and maintain a 
strong cash position.

During the year, significant focus has been on 
engaging the wider business to ensure there is 
understanding and alignment on the roles 
various teams will have when implementing 
the strategy.

Appropriate governance structures have been 
introduced including dedicated Executive 
ownership and regular steering committees 
for each strategic initiative. Management will 
be held to account for the execution phase of 
the strategy through scorecards and KPIs.

The property strategy continues to be 
executed in the USA. This has seen the 
closure of a number of loss-making stores. 
The Group is introducing flexibility to rental 
negotiations where appropriate through, for 
example, the transfer to turnover-only leases 
with short notice periods.

Significant work has been undertaken in 
relation to wholesale with a focus on the 
management and associated commercial 
opportunities of strategic wholesale accounts. 
Governance in this area has been enhanced 
through the introduction of an Integrated 
Marketplace Steering Committee and the hire 
of a wholesale lead in the US.

We continue to monitor the ongoing impact of 
Covid, which had a more significant adverse 
impact on store revenue in the first half of 
FY22. However, key tourist destinations, eg 
Times Square, continue to see suppressed 
levels of footfall.

Having evolved the strategy 
over the course of the year 
and established the 
foundations to deliver the 
strategy, we believe the risk to 
have reduced since last year.

We have successfully 
introduced reductions in the 
cost base of the store estate 
(eg leases) and significant 
progress has been made in 
identifying strategic wholesale 
accounts to drive sustainable 
profitable revenue streams. 
As such, we believe the risk to 
have reduced from last year.

Risk 

PRU 8:  

Liquidity

Link to strategy:  

Make it Happen

During FY22 there was continued closure of 

stores and reduced footfall when our store 

estate was able to open. This adversely 

impacted a key cash generating channel 

from the Group’s trading capabilities.

The disruption in the global supply chain 

during the year has meant continued 

volatility in the working capital cycle 

putting pressure on cash flows. This is in 

addition to the typical seasonal cash cycle, 

for example, where peak trading receipts 

do not align with the timing of the peak 

outflows of cash for stock purchases. 

PRU 9:  

Recruit, develop and retain quality 

leaders including key man risk

Link to strategy:  

Creating an amazing people experience

We need to recruit, develop and retain the 

calibre of leadership and talent across the 

business that will enable us to achieve our 

strategic objectives. Failure to do so could 

limit our opportunities for growth and 

increase costs of recruitment and 

retention. Equally, we need to ensure that 

our talent and leadership pool is reflective 

of our strategy.

Covid has contributed to the market being 

more candidate-led, with increased 

demand for skills in digital and creative 

roles. There are additional demands on 

flexibility from candidates and we are 

having to go further afield for our talent 

The CEO remains core to the operation of 

the business and his absence could have a 

significant adverse impact on the business.

We believe the risk to have 

increased from prior year. 

While we have demonstrated 

a track record of proven cash 

management since the start  

of the pandemic, there is a 

material uncertainty given our 

current lending facility expires 

at the end of January 2023 

and our base case cash flow 

forecasts indicate that funding 

will be required during the 

going concern period. 

See page 73 for the Going 

Concern statement.

It is apparent that the 

candidate-led market we are 

operating in means our ability 

to attract and retain talent is 

being impacted. For example, 

it is taking longer to recruit, 

resulting in short-term 

resourcing gaps in some 

areas. As such, we believe the 

exposure to have increased 

since last year.

We recognise there are 

internal levers we can utilise 

(eg pay and benefits review, 

flexible working patterns, 

leadership development 

programmes) but we are also 

operating in a challenging 

environment where we are 

competing with others for 

talent on a national and, at 

times, international basis.

Significant liquidity is provided by an Asset 

Backed Lending (ABL) facility (up to £70m), 

that expires at the end of January 2023, and 

an overdraft (£10m) being sufficient to meet 

our cash requirements in the short term. 

Adherence to our Treasury Policy ensures  

that we operate with sufficient headroom. 

Discussions are taking place to secure 

committed financing prior to the end of the 

current arrangement. 

Coming out of the pandemic, cash 

management has remained a major priority, 

with the management of stock commitments, 

negotiation of rental reductions and effective 

management of our debtors being key elements. 

Key operating teams across stock purchasing 

and property have focused on phasing and 

payment terms for our largest outflows.

During the financial year, we hired key 

Executive roles including a Global People 

Director and Chief Technology Officer. The 

Executive team is now at full strength and 

could provide cover in the event of anything 

untoward happening to the CEO in the 

short term.

The Nomination and Remuneration 

Committees assist the Board in ensuring that 

the Board and Executive Committee retain an 

appropriate structure, size and balance of 

skills to support Superdry’s strategic 

objectives and values.

Restricted shares were awarded to colleagues 

in October 2021, focusing on the retention of 

key senior talent, and a pay review was 

undertaken across all geographies and levels 

during the year. During FY23 we aspire to 

become a Real Living Wage employer in 

the UK.

review process, to develop leaders of the 

future, and promoting from within the 

business wherever possible. The approach 

includes setting priorities based on the 

Company’s strategic initiatives with a focus 

on wellbeing.

Adjustments, such as flexible working 

arrangements, including at head offices, have 

been adapted and reviewed to modernise 

working practices in an environment where 

government imposed Covid-related 

restrictions no longer exist. This has 

culminated in a more formal hybrid working 

model that will set us up for success in a post 

Covid era.

pool, and compete with other organisations 

We continue to embed our approach to talent 

in terms of attracting and retaining talent.

management, including the performance 

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Risk 

Mitigation

Movement in the year

Actions taken in the year have 
enhanced our understanding 
of the risk profile, and 
investments in people and 
systems are designed to 
protect us to further reduce 
risk in this area.

Whilst we continue to improve 
our internal technical and 
organisational controls to 
reduce risk, the external 
climate continues to see a 
trend towards cyber-attacks 
becoming more prevalent and 
sophisticated. As such, we 
believe the risk to be at a 
heightened level to last year.

PRU 12:  
Information security and threat of data 
privacy breach

Link to strategy:  
Use technology to accelerate our plans

There is a risk our information security is 
breached, causing data and/or systems 
compromise. This could lead to fraud, 
impact our ability to trade, regulatory 
scrutiny, litigation or fines, and cause 
damage to the brand.

As we determine and implement the 
technologies (eg new website) that will 
unlock data and support the delivery of our 
strategy, we will change the information 
security profile of the business (eg 
movement of core infrastructure to the 
cloud) which could lead to a cyber or data 
privacy breach. Whilst a cloud-based 
infrastructure should enhance our cyber 
security, we need to adapt our control 
measures to reflect the changing 
risk profile.

The external cyber threat landscape has 
intensified since Covid-19 (eg Log4J, the 
internet vulnerability that impacted millions 
of computers running online services) and 
the Russian invasion of Ukraine, with 
organised crime groups carrying out 
targeted campaigns against a range of 
organisations.

We have a Data Protection and Information 
Security Steering Group which meets 
regularly. It is a cross-functional group which 
reviews the proactive steps the business 
takes to manage the risks around data privacy 
and information security.

During the year, we devised and launched a 
new consumer-facing Privacy Policy and 
reviewed technical and organisational risk 
management strategies. The Group also runs 
internal education and communication 
programmes to promote a culture of 
compliance, aided by a new earning 
management system.

As we implement our strategy, a new 
governance framework will underpin the 
development and implementation of new 
technologies, ensuring that information 
security and data privacy risks are considered, 
and appropriate mitigations prioritised.

Specific information security developments in 
the year have included:

Implementation of enhanced email phishing 
credentials using artificial intelligence that 
tracks patterns of user behaviour.

Improved ransomware protection.

Introduction of mandatory, multi-factor 
authentication for highly privileged 
user accounts.

More secure software development through 
training and application vulnerability scanning.

Risk events associated with information security 
and data protection are reviewed during the year 
by the Risk Committee, promoting a programme 
of continuous improvement.

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Mitigation

Movement in the year

Risk 

Mitigation

Movement in the year

We continue to enhance 
controls associated with 
ethical risk, commensurate 
with our responsibilities as a 
leading fashion brand. As 
awareness increases and we 
continue to become more 
vocal in this area, we are likely 
to face additional scrutiny. We 
believe we are well placed to 
respond to such scrutiny but 
may have limited control over 
external commentary. 
As such, we believe the risk to 
remain at a similar level to 
last year.

We have a dedicated team responsible for 
ethical sourcing matters and dedicated local 
experts in our key markets to detect and 
mitigate risks associated with changing 
market conditions. The Group is a member of 
the Ethical Trading Initiative, which seeks to 
improve the lives of workers worldwide. We 
engage with our suppliers and expect them to 
operate in accordance with our Ethical 
Trading Code of Practice, which is available at 
corporate.superdry.com.

We assess the status of operating practices 
through a schedule of audits and visits and, 
where necessary, work with suppliers on 
improvement plans. Any factory that fails to 
remedy significant issues is placed on an 
exit plan.

During the year, the Audit Committee received 
regular reporting on compliance with our 
Ethical Trading Code of Practice. In addition, 
an independent assessment was also carried 
out to benchmark our compliance programme 
and associated performance with our 
peer group.

In response to the Advertising Standards 
Authority’s guidance on greenwashing, our 
Ethical and Legal teams ran a training 
programme for our marketing teams to ensure 
we are communicating our sustainability 
messaging with credibility and integrity.

PRU 13:  
Ethical (including human rights)

Link to strategy:  
Lead through sustainability

Failure by suppliers to adhere to our Ethical 
Trading Code of Practice could erode our 
reputation as a responsible brand.
We recently launched a marketing 
campaign to promote our sustainability 
credentials that will raise the brand’s 
profile in this area. Customer enquiries on 
ethical trading continue to increase, 
awareness of modern slavery and the fast 
fashion debate are also growing and failure 
to demonstrate our credentials in this area 
could also lead to reputational damage.

There is potentially an increased risk of 
human rights issues through the supply 
chain, as a result of changing local 
conditions, for example, the ongoing 
impact of Covid-19.

PRU 14:  
Climate-related risk

Link to strategy: 
Lead through sustainability

We have grouped climate-related risks into two categories: transitional (which tend to be shorter-term risks associated with moving 
towards a low carbon economy), and physical (which tend to be longer-term risks). Whilst it is recognised that these risks will have 
an adverse impact on the business if they materialise, effective mitigation represents an opportunity in that it will provide us with a 
competitive advantage against others in our sector.

For each of the transactional and physical risks identified, we have considered the time horizon over which these are likely to be 
most prevalent. Definitions of short (S), medium (M) and long-term (L) time horizons can be found on page 55.

See page 34 for the TCFD section.

Information security and threat of data 

Security Steering Group which meets 

We have a Data Protection and Information 

regularly. It is a cross-functional group which 

reviews the proactive steps the business 

takes to manage the risks around data privacy 

and information security.

During the year, we devised and launched a 

new consumer-facing Privacy Policy and 

reviewed technical and organisational risk 

management strategies. The Group also runs 

internal education and communication 

programmes to promote a culture of 

compliance, aided by a new earning 

management system.

As we implement our strategy, a new 

governance framework will underpin the 

development and implementation of new 

technologies, ensuring that information 

security and data privacy risks are considered, 

and appropriate mitigations prioritised.

Actions taken in the year have 

enhanced our understanding 

of the risk profile, and 

investments in people and 

systems are designed to 

protect us to further reduce 

risk in this area.

Whilst we continue to improve 

our internal technical and 

organisational controls to 

reduce risk, the external 

climate continues to see a 

trend towards cyber-attacks 

becoming more prevalent and 

sophisticated. As such, we 

believe the risk to be at a 

heightened level to last year.

Risk 

PRU 12:  

privacy breach

Link to strategy:  

Use technology to accelerate our plans

There is a risk our information security is 

breached, causing data and/or systems 

compromise. This could lead to fraud, 

impact our ability to trade, regulatory 

scrutiny, litigation or fines, and cause 

damage to the brand.

As we determine and implement the 

technologies (eg new website) that will 

unlock data and support the delivery of our 

strategy, we will change the information 

security profile of the business (eg 

movement of core infrastructure to the 

cloud) which could lead to a cyber or data 

privacy breach. Whilst a cloud-based 

infrastructure should enhance our cyber 

internet vulnerability that impacted millions 

of computers running online services) and 

the Russian invasion of Ukraine, with 

organised crime groups carrying out 

targeted campaigns against a range of 

organisations.

security, we need to adapt our control 

Specific information security developments in 

measures to reflect the changing 

the year have included:

risk profile.

The external cyber threat landscape has 

credentials using artificial intelligence that 

intensified since Covid-19 (eg Log4J, the 

tracks patterns of user behaviour.

Implementation of enhanced email phishing 

Improved ransomware protection.

Introduction of mandatory, multi-factor 

authentication for highly privileged 

user accounts.

More secure software development through 

training and application vulnerability scanning.

Risk events associated with information security 

and data protection are reviewed during the year 

by the Risk Committee, promoting a programme 

of continuous improvement.

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Transitional risks: 

REPUTATION (S)
Awareness of the environmental 
impact of climate change is 
increasing, and a failure to meet 
expectations would adversely 
impact our brand, especially given 
our mission to ‘be the #1 
sustainable style destination’.

REPUTATION
We aim to mitigate this risk through our strategic 
pillar, to ‘Lead through sustainability’, and 
communicating our climate-related journey with 
integrity across all our stakeholder groups, including 
our established community of over 50 Sustainability 
Warriors to continuously deliver impactful change. 
We aim to ensure we avoid any risk associated with 
‘greenwashing’ by aligning with legislation in this area.

The Group has set milestones to ensure that we 
remain on track to meet our 2025 and 2030 
sustainability goals and progress is tracked against 
key environmental initiatives such as packaging, 
emissions and compliance with wider environmental 
regulation. The business increasingly uses recycled 
materials to make products more sustainably.

Our sustainability goals are in line with established 
material impacts for a fashion brand and align with 
the United Nations Sustainable Development 
Goals (SDGs).

Whilst consumer and 
regulatory attention in this 
area continues to grow, we 
are well placed to mitigate 
associated risks through  
the emphasis we are placing 
on our environmental 
credentials, through, for 
example, the verification  
of our impacts on the 
environment, investment  
in green technologies, and 
increased use of low-impact 
materials such as 
organic cotton.

As such we believe the risk to 
be at a similar level to last year.

CURRENT REGULATION (S)
Failure to comply with mandatory 
reporting requirements which may 
result in financial penalties.

CURRENT REGULATION
We use a number of reporting, certification, 
verification and assurance mechanisms to 
understand, calculate, manage and publish 
our impacts.

EMERGING REGULATION (M, L)
The emergence of any new 
regulation could lead to changes 
to existing policies and procedures 
and associated costs (eg 
climate-related taxes).

TECHNOLOGY (M, L)
Not keeping up with changes to 
technology, or to changes in its 
availability, could result in a severe 
financial and strategic impact eg 
reliance on availability of both 
energy reduction/efficiency 
technologies and renewable 
energy technologies in order to 
meet our net zero goal through our 
‘reduce’ and ‘convert’ stages.

Training has been given to relevant teams to ensure 
compliance with the Green Claims Code.

EMERGING REGULATION
Superdry has membership of multiple trade bodies 
and collaborative working groups which have a focus 
on environmental and sustainability topics, including 
emerging regulation and horizon scanning.

TECHNOLOGY
We have committed to invest >£1m in CAPEX over 
the next three years to fully invest in best available 
optimisation technologies, including Building 
Management Systems (BMS) and LED lighting in 
100% of our stores and main third-party warehouses.

We align our strategy closely to our suppliers, 
including requesting all our production partners to:

1.  Certify to ISO 50001 standard (a best practice 
energy management system) to reduce their 
energy consumption; and

2.  Switch to renewable electricity to remove 

carbon intense equipment.

To date, 22 of our garment factories have certified to 
ISO 50001, accounting for 47% of our annual volume, 
and saving an average of 15% in their energy use 
and costs.

66

Superdry plc Annual Report 2022

Strategic Report  →  How We Manage Our Risks

Strategic Report  →  How We Manage Our Risks

Transitional risks: 

REPUTATION (S)

REPUTATION

Awareness of the environmental 

We aim to mitigate this risk through our strategic 

impact of climate change is 

pillar, to ‘Lead through sustainability’, and 

increasing, and a failure to meet 

communicating our climate-related journey with 

expectations would adversely 

integrity across all our stakeholder groups, including 

impact our brand, especially given 

our established community of over 50 Sustainability 

our mission to ‘be the #1 

Warriors to continuously deliver impactful change. 

sustainable style destination’.

We aim to ensure we avoid any risk associated with 

‘greenwashing’ by aligning with legislation in this area.

The Group has set milestones to ensure that we 

remain on track to meet our 2025 and 2030 

sustainability goals and progress is tracked against 

key environmental initiatives such as packaging, 

emissions and compliance with wider environmental 

regulation. The business increasingly uses recycled 

materials to make products more sustainably.

Our sustainability goals are in line with established 

material impacts for a fashion brand and align with 

the United Nations Sustainable Development 

Goals (SDGs).

Whilst consumer and 

regulatory attention in this 

area continues to grow, we 

are well placed to mitigate 

associated risks through  

the emphasis we are placing 

on our environmental 

credentials, through, for 

example, the verification  

of our impacts on the 

environment, investment  

in green technologies, and 

increased use of low-impact 

materials such as 

organic cotton.

As such we believe the risk to 

be at a similar level to last year.

CURRENT REGULATION (S)

CURRENT REGULATION

Failure to comply with mandatory 

We use a number of reporting, certification, 

reporting requirements which may 

verification and assurance mechanisms to 

result in financial penalties.

understand, calculate, manage and publish 

our impacts.

Training has been given to relevant teams to ensure 

compliance with the Green Claims Code.

EMERGING REGULATION (M, L)

The emergence of any new 

EMERGING REGULATION

Superdry has membership of multiple trade bodies 

regulation could lead to changes 

and collaborative working groups which have a focus 

to existing policies and procedures 

on environmental and sustainability topics, including 

emerging regulation and horizon scanning.

availability, could result in a severe 

optimisation technologies, including Building 

financial and strategic impact eg 

Management Systems (BMS) and LED lighting in 

and associated costs (eg 

climate-related taxes).

TECHNOLOGY (M, L)

Not keeping up with changes to 

technology, or to changes in its 

reliance on availability of both 

energy reduction/efficiency 

technologies and renewable 

energy technologies in order to 

meet our net zero goal through our 

‘reduce’ and ‘convert’ stages.

TECHNOLOGY

We have committed to invest >£1m in CAPEX over 

the next three years to fully invest in best available 

100% of our stores and main third-party warehouses.

We align our strategy closely to our suppliers, 

including requesting all our production partners to:

1.  Certify to ISO 50001 standard (a best practice 

energy management system) to reduce their 

energy consumption; and

2.  Switch to renewable electricity to remove 

carbon intense equipment.

To date, 22 of our garment factories have certified to 

ISO 50001, accounting for 47% of our annual volume, 

and saving an average of 15% in their energy use 

and costs.

Transitional risks:

LEGAL (S, M)
Superdry may face litigation  
when breaching any climate-
related legislation.

MARKET (S, M)
Potential changes in climate 
temperature could have an 
adverse impact on the sales of 
certain seasonal products and 
linked to reputational risk, 
increasing consumer awareness, 
where consumers become more 
sceptical of brands and their 
impacts on climate change which 
could adversely reduce sales.

Physical risks:

ACUTE PHYSICAL (S, M, L)
Extreme weather events such as 
flooding, hurricanes and landslides 
which pose a risk of disruption to 
upstream logistics networks and 
our supply base.

CHRONIC PHYSICAL (L)
Changes in availability of our raw 
materials resulting from changing 
climates (eg cotton volumes and 
yields) may reduce with higher 
average air temperature, or lower 
annual rainfall, meaning we have to 
source from further afield, which 
could lead to increased prices or 
producing fewer garments. 

LEGAL
We monitor all legal requirements through our global 
Legal team, using periodic external law reviews to 
capture any emerging laws.

Factories must adhere to our global Code of Practice 
and Environmental Policy as defined in our Supplier 
Manual, and are audited annually to confirm 
compliance. Each year, factories are surveyed to 
collect data associated with the impact they have 
on climate.

MARKET
Publication of our Sustainability Report which 
articulates our strategy, core KPIs and how we are 
achieving our targets, including implementing our net 
zero targets to limit global temperature rise to 1.5°C in 
line with recommendations of the Paris Agreement 
(UN Climate Change Conference).

We publicly demonstrate our environmentally 
sustainable operations where realised, tangible and 
meaningful, in order to abate risk of brand reputation.

ACUTE PHYSICAL 
A varied geographic spread of our supply base and 
the introduction of a short-order process with our 
Turkey production partners so that we are more agile 
in the movement of product to market, in the event 
that longer logistics routes have been impacted by 
climate change.

Adopting alternative modes of transport that are 
lower carbon and more resilient, for example rail links 
between the Far East and Europe, and Turkey and 
Belgium, as well as using barges on level-controlled 
canals instead of roads.

CHRONIC PHYSICAL
We are mitigating this through our goals to use more 
low-impact materials which require fewer resources 
and are therefore less impacted by climate change. 
This includes:

1.  Moving to fully organic cotton by 2030. We have 
committed to training and converting 20,000 
farmers to use organic farming practices by 
2025, supporting them on their three-year 
journey to organic certification. We are 
increasing the number of farmers we work with 
directly to help ensure continuity of organic 
cotton supply.

2.  Moving all polyester jacket fill to recycled polyester.
3.  Increasing our use of recycled cotton to de-risk 
any short and medium-term risks associated 
with the supply of organic cotton.

Additional mitigation measures (eg climate-related 
scenario planning) can be found in other parts of the 
Annual Report as signposted in the TCFD section 
(page 34).

66

Superdry plc Annual Report 2022

67

Superdry plc Annual Report 2022

Strategic Report  →  CFO Review

CFO REVIEW

Shaun Wills
Chief Financial Officer (CFO)

Group revenue increased by 9.6% year-on-year to £609.6m, 
largely driven by restrictions lifting in our key markets as we 
lapped enforced store closures. The reopening of the store 
estate and our commitment to a full price stance helped us 

Revenue

Group Revenue
Gross profit:

Stores

Ecommerce

Wholesale

Stores

Ecommerce

Wholesale

Gross profit
Gross profit margin %

Selling and distribution costs

Central costs

Impairment credit on trade receivables

Other gains and losses

Adjusted operating profit/(loss)
Adjusted operating margin

Net finance (expense)/income

Adjusted profit/(loss) before tax

Adjusting items:

Fair value movement on forward contracts

IFRS 2 charge – Founder Share Plan

Restructuring and strategic costs

Intangibles write off

OLP and impairment charges

Total adjusting items

Profit/(loss) before tax

Tax (expense)/credit

Profit/(loss) for the period

to report an adjusted profit before tax of £21.9m, the first 
adjusted profit the business has made since before the 
pandemic. FY22 includes a non-cash gain of £12.6m 
(FY21: £0.5m gain), largely in relation to revaluation of foreign 
currency assets. In addition, the adjusted profit includes 
£16.8m of IFRS 16 lease modification gains (FY21:£14.3m).
The statutory profit before tax is £17.9m, an increase of 
£54.6m from the £(36.7)m loss in FY21. 

FY22 was a 53-week period and the additional week 
accounted for £9.7m of revenue and gross profit of £5.7m. 
While we recognise that, under normal circumstances, 
comparisons on an equivalent 52-week basis would be 
appropriate, given the disruption from Covid-19 we do not 
believe the impact is material enough for readers to 
misinterpret our results, therefore the below FY22 figures 
use 53-week numbers, unless otherwise stated. 

‘The reopening of our store estate and our 
commitment to a full price stance helped us 
to report our first adjusted profit before tax 
since before the pandemic.’

FY22 
£m

228.4

155.7

225.5

609.6

161.9

99.0

81.7

342.6

56.2%

(273.6)

(57.9)

1.8

17.0

29.9

4.9%

(8.0)

21.9

13.7

0.6

–

–

(18.3)

(4.0)

17.9

4.8

22.7

FY21 
£m

140.5

201.8

213.8

556.1
93.6

117.5

82.0

293.1
52.7%

(258.7)

(62.9)

3.8

19.3

(5.4)
(1.0)%

(7.2)

(12.6)

(4.7)

(0.5)

(1.0)

(2.1)

(15.8)

(24.1)

(36.7)

0.6

(36.1)

Change 
%

62.6%

(22.8)%

5.5%

9.6%
73.0%

(15.7)%

(0.4)%

16.9%
3.5%pts

5.8%

(7.9)%

(52.6)%

(11.9)%

n/a
5.9%pts

11.1%

n/a

n/a

n/a

n/a

n/a

15.8%

(83.4)%

n/a

700.0%

n/a

68

Superdry plc Annual Report 2022

 
CFO REVIEW

Shaun Wills

Chief Financial Officer (CFO)

to report an adjusted profit before tax of £21.9m, the first 

adjusted profit the business has made since before the 

pandemic. FY22 includes a non-cash gain of £12.6m 

(FY21: £0.5m gain), largely in relation to revaluation of foreign 

currency assets. In addition, the adjusted profit includes 

£16.8m of IFRS 16 lease modification gains (FY21:£14.3m).

The statutory profit before tax is £17.9m, an increase of 

£54.6m from the £(36.7)m loss in FY21. 

FY22 was a 53-week period and the additional week 

accounted for £9.7m of revenue and gross profit of £5.7m. 

While we recognise that, under normal circumstances, 

comparisons on an equivalent 52-week basis would be 

appropriate, given the disruption from Covid-19 we do not 

believe the impact is material enough for readers to 

misinterpret our results, therefore the below FY22 figures 

use 53-week numbers, unless otherwise stated. 

‘The reopening of our store estate and our 

commitment to a full price stance helped us 

to report our first adjusted profit before tax 

since before the pandemic.’

Group revenue increased by 9.6% year-on-year to £609.6m, 

largely driven by restrictions lifting in our key markets as we 

lapped enforced store closures. The reopening of the store 

estate and our commitment to a full price stance helped us 

Revenue

Group Revenue

Gross profit:

Stores

Ecommerce

Wholesale

Stores

Ecommerce

Wholesale

Gross profit

Gross profit margin %

Selling and distribution costs

Central costs

Impairment credit on trade receivables

Other gains and losses

Adjusted operating profit/(loss)

Adjusted operating margin

Net finance (expense)/income

Adjusted profit/(loss) before tax

Adjusting items:

Total adjusting items

Profit/(loss) before tax

Tax (expense)/credit

Profit/(loss) for the period

Fair value movement on forward contracts

IFRS 2 charge – Founder Share Plan

Restructuring and strategic costs

Intangibles write off

OLP and impairment charges

FY22 

£m

228.4

155.7

225.5

609.6

161.9

99.0

81.7

342.6

56.2%

(273.6)

(57.9)

1.8

17.0

29.9

4.9%

(8.0)

21.9

13.7

0.6

–

–

(18.3)

(4.0)

17.9

4.8

22.7

FY21 

£m

140.5

201.8

213.8

556.1

93.6

117.5

82.0

293.1

52.7%

(258.7)

(62.9)

3.8

19.3

(5.4)

(1.0)%

(7.2)

(12.6)

(4.7)

(0.5)

(1.0)

(2.1)

(15.8)

(24.1)

(36.7)

0.6

(36.1)

Change 

%

62.6%

(22.8)%

5.5%

9.6%

73.0%

(15.7)%

(0.4)%

16.9%

3.5%pts

5.8%

(7.9)%

(52.6)%

(11.9)%

n/a

5.9%pts

11.1%

n/a

n/a

n/a

n/a

n/a

15.8%

(83.4)%

700.0%

n/a

n/a

Strategic Report  →  CFO Review

Strategic Report  →  CFO Review

Stores
Revenue increased 62.6% year-on-year to £228.4m as we 
lapped enforced store closures and restrictions were lifted in 
our key markets. However even though the stores were able 
to trade for the majority of the year and store days lost were 
only 4% in FY22 vs 39% in FY21, footfall remained suppressed 
throughout the period, not returning to pre-pandemic levels. 

Wholesale
The majority of our Wholesale revenue is generated in 
Europe, which suffered prolonged disruptions from Covid-19 
due to the timing of relaxation of social distancing measures. 
This led to an increased level of stock carried forward for our 
partners. Despite this, we are pleased that Wholesale 
revenue was up 5.5% year-on-year, at £225.5m.

The total store footprint remained roughly in line with FY21, 
with 11 net store closures (FY21: 10 net store closures), bringing 
the year-end number to 220 stores (FY21: 231) in 12 different 
countries. We do not anticipate any material changes in the 
overall size of the store estate going forward, but will 
continue to assess opportunities and necessary store 
closures as they arise. 

Store Revenue by Territory

UK and Republic of Ireland

Europe

Rest of World

FY22 
£m

123.7 

76.5 

28.2

FY21 
£m

57.4

64.6 

18.5

Change

115.5%

18.4%

52.4%

Total Store revenue

228.4

140.5

62.6%

Ecommerce
Ecommerce revenue, a combination of sales made through 
our owned websites and those made online through third 
parties, as a percentage of Retail revenue (defined as the 
combined total of Store and Ecommerce revenues) has 
decreased by (18.5)% to 40.5% in FY22. This reflects  
both the shift back to physical trading, after a period of 
heightened online trading while stores were shut, as well as 
reduced online promotional activity, which have together 
contributed to a decrease of (22.8)% in Ecommerce revenue 
year-on-year. 

FY22 
£m

228.4 

155.7 

384.1 

FY21 
£m

140.5 

201.8

Change

62.6%

(22.8)%

342.3

12.2%

Retail revenue

Stores

Ecommerce

Total Retail revenue
Ecommerce revenue as a 
proportion of Total Retail 
revenue

Ecommerce revenue as a 
proportion of Group revenue

At the end of the year, Superdry had 21 branded websites, 
translated into 13 languages (FY21: 21, 13) and worked with 
30 online third-party partners where we fulfilled orders 
(FY21: 32).

Ecommerce Revenue by Territory

UK and Republic of Ireland

Europe

Rest of World

FY22 
£m

76.8 

69.0 

9.9

FY21 
£m

Change

109.1 

(29.6)%

78.0

14.7

(11.5)%

(32.7)%

Total Ecommerce revenue

155.7

201.8 

(22.8)%

At the end of the year, the Group had Wholesale operations 
in 53 countries (FY21: 53), including 452 franchise stores 
(FY21: 448) and 27 Superdry branded license stores 
(FY21: 27). 

Wholesale Revenue by Territory

UK and Republic of Ireland

Europe

Rest of World

Total Wholesale revenue

FY22 
£m

23.6 

148.8 

53.1

225.5 

FY21 
£m

31.0

140.9

41.9

213.8

Change

(23.9)%

5.6%

26.7%

5.5%

Gross Margin
As we have said throughout the Annual Report, a key 
element of our strategy – and a highlight for FY22 profitability 
– has been our move towards a full-price trading stance. 
The full-price sales mix for Retail has increased 26%pts1, 
driving an increase in total gross margin of 350bps to 56.2% 
year-on-year. In addition, the higher mix of Store revenue  
has also had a positive impact on the overall gross margin. 
There has been a slight decline in wholesale margin driven by 
product mix and some wholesale clearance activity driven  
by the stock reduction programme.

Gross Margin by channel

Stores

Ecommerce

Total Retail Gross Margin

Wholesale

Total Gross Margin 

Total operating costs

Impairment credit on trade 
receivables

Other gains and losses

Total operating costs 
pre-adjusting items 

FY22 
£m

70.9%

63.6%

67.9%

36.2%

56.2%

FY21 
£m

Change

66.6% 4.3%pts

58.2% 5.4%pts

61.6% 6.3%pts

38.4% (2.1)%pts

52.7% 3.5%pts

FY22 
£m

(273.6)

(57.9)

FY21 
£m

(258.7)

(62.9)

Change

5.8%

(7.9)%

1.8

17.0

3.8

19.3

(52.6)%

(11.9)%

(312.7)

(298.5)

4.8%

Total operating costs, pre-adjusting items, increased 4.8% 
to £312.7m (FY21: £298.5m) and includes store, distribution, 
marketing, head office, central and depreciation costs, 
impairment credit/(losses) on trade receivables and other 
gains and losses. 

40.5%

59.0%

(18.5)%

25.5%

36.3%

(10.8)%

Central costs 

Selling and distribution costs 

68

Superdry plc Annual Report 2022

69

Superdry plc Annual Report 2022

 
Strategic Report  →  CFO Review

Selling and distribution costs increased by £14.9m, largely 
due to the return of property rates payments which totalled 
£12.4m, (FY21: £2.1m) as the government rates holiday came 
to an end. The other primary driver was an increase in payroll 
of £8.3m as stores reopened, furlough support stopped,  
and staff hours began to normalise to pre-pandemic levels. 
In addition, there was a strategic decision to increase 
marketing spend as we worked to improve engagement with 
a younger demographic using brand and performance 
marketing, and a greater volume of travel and corporate 
activity as social distancing restrictions began to relax. 
There has been continued focus to improve efficiencies 
within distribution to partially offset the above costs. 

Central costs have reduced by £5.0m, largely due to a non-cash 
£12.6m gain (FY21: £0.5m gain) recognised on revaluation of 
foreign currency assets in the year, particularly as a result of 
the movement in the US Dollar. Central costs, excluding the 
impact of FX, increased to £(70.6)m (FY21: £(62.4)m) in line 
with normalisation of costs post-Covid. 

Reflecting the steady rate of collections against our debtor 
book, we recognised a £1.8m impairment credit on trade 
receivables (FY21: £3.8m). 

Within the above costs, there has been a small reduction in 
depreciation and amortisation, the majority of which sits in 
selling and distribution costs, of £4.7m to £48.7m, largely as 
a result of the diminished net asset balance from prior 
year impairments. 

Other gains and losses pre-adjusting items (which include 
royalty income and other income, largely related to lease 
renegotiations under IFRS 16) were £17.0m (FY21: £19.3m), 
a decrease of (11.9)%. In the prior year there was a significant 
accounting gain of £14.3m, compared to £16.8m in FY22. 
Also included are the net exit costs of Regent Street, £8.1m.

Other gains and losses pre-adjusting 
items

Royalty income 

IFRS 16 lease modification 
and terminations

Lease termination: 
Settlement fee

Other income

FY22 
£m

7.2

FY21 
£m

4.2

Change

71.4%

16.8

14.3

17.5%

(8.1)

1.1

–

0.8

n/a

37.5%

Total other gains and losses 
pre-adjusting items

17.0

19.3

(11.9)%

Leases
As disclosed in previous years, most of our leases meet the 
requirements to be accounted for under IFRS 16 ‘Leases’. 
Where leases are turnover rent only or expire within 12 months, 
they are outside the scope of the standard. In FY22, only 
£4.4m (FY21: £5.6m) is recognised within Store costs for the 
gross rental charge on these leases. 

In the current year, prior to the end of the practical expedient 
under IFRS 16 in relation to Covid-19-related rent concessions, 
we recognised a £4.4m (FY21: £7.7m) credit in Store costs 
within the Group Profit and Loss for one-off rent savings in 
relation to 82 leases: 

Lease category

Leases under 
IFRS 16 

Leases not 
recognised under 
IFRS 16

No lease payment 
due to Covid-related 
closures (not 
IFRS 16) 

Total operating 
costs pre-
adjusting items 

FY22

FY21

Change

# 
Leases

One-off 
saving

# 
Leases

One-off 
saving

# 
Leases

One-off 
saving

69

3.7

62

4.0

7

(0.3)

13

0.7

15

1.9

(2)

(1.2)

–

–

5

1.8

(5)

(1.8)

82

4.4

82

7.7

–

(3.3)

Rent payments to landlords during FY22 totalled £71.7m 
(FY21: £45.4m). The figure was higher in the current year  
as a result of £15.7m rent deferrals which were paid 
(FY21: £24.0m). As at the end of the year we have £8.2m 
remaining rent deferrals which we expect to settle in the next 
year or to crystallise as permanent waivers. 

At the end of FY22, we had renewed a total of 55 store 
leases, out of a store base of 220, for an average lease 
commitment of three years at an average reduction of 45%. 
We anticipate achieving this level of reduction across the 
remainder of the portfolio. 

As a reminder, for leases which are recognised under 
IFRS 16, the benefit of future lease modifications will be  
seen in the Group Profit and Loss through a reduction in 
depreciation and interest payments and in the Cash Flow 
Statement through a reduction in lease payments. In some 
cases where the lease liability exceeds the right-of-use 
asset, there may also be an element recognised within other 
gains and losses on modification (£16.8m in FY22). 

70

Superdry plc Annual Report 2022

Strategic Report  →  CFO Review

Strategic Report  →  CFO Review

Selling and distribution costs increased by £14.9m, largely 

due to the return of property rates payments which totalled 

£12.4m, (FY21: £2.1m) as the government rates holiday came 

to an end. The other primary driver was an increase in payroll 

of £8.3m as stores reopened, furlough support stopped,  

and staff hours began to normalise to pre-pandemic levels. 

In addition, there was a strategic decision to increase 

marketing spend as we worked to improve engagement with 

a younger demographic using brand and performance 

marketing, and a greater volume of travel and corporate 

activity as social distancing restrictions began to relax. 

There has been continued focus to improve efficiencies 

within distribution to partially offset the above costs. 

Central costs have reduced by £5.0m, largely due to a non-cash 

£12.6m gain (FY21: £0.5m gain) recognised on revaluation of 

foreign currency assets in the year, particularly as a result of 

the movement in the US Dollar. Central costs, excluding the 

impact of FX, increased to £(70.6)m (FY21: £(62.4)m) in line 

with normalisation of costs post-Covid. 

book, we recognised a £1.8m impairment credit on trade 

receivables (FY21: £3.8m). 

Within the above costs, there has been a small reduction in 

depreciation and amortisation, the majority of which sits in 

selling and distribution costs, of £4.7m to £48.7m, largely as 

a result of the diminished net asset balance from prior 

year impairments. 

Leases

As disclosed in previous years, most of our leases meet the 

requirements to be accounted for under IFRS 16 ‘Leases’. 

Where leases are turnover rent only or expire within 12 months, 

they are outside the scope of the standard. In FY22, only 

£4.4m (FY21: £5.6m) is recognised within Store costs for the 

gross rental charge on these leases. 

In the current year, prior to the end of the practical expedient 

under IFRS 16 in relation to Covid-19-related rent concessions, 

we recognised a £4.4m (FY21: £7.7m) credit in Store costs 

within the Group Profit and Loss for one-off rent savings in 

relation to 82 leases: 

Lease category

Leases

saving

Leases

saving

Leases

saving

FY22

FY21

Change

# 

One-off 

# 

One-off 

# 

One-off 

69

3.7

62

4.0

7

(0.3)

Leases under 

IFRS 16 

Leases not 

recognised under 

No lease payment 

due to Covid-related 

closures (not 

IFRS 16) 

Total operating 

costs pre-

–

–

5

1.8

(5)

(1.8)

adjusting items 

82

4.4

82

7.7

–

(3.3)

Reflecting the steady rate of collections against our debtor 

IFRS 16

13

0.7

15

1.9

(2)

(1.2)

Other gains and losses pre-adjusting items (which include 

royalty income and other income, largely related to lease 

renegotiations under IFRS 16) were £17.0m (FY21: £19.3m), 

a decrease of (11.9)%. In the prior year there was a significant 

accounting gain of £14.3m, compared to £16.8m in FY22. 

Also included are the net exit costs of Regent Street, £8.1m.

Rent payments to landlords during FY22 totalled £71.7m 

(FY21: £45.4m). The figure was higher in the current year  

as a result of £15.7m rent deferrals which were paid 

(FY21: £24.0m). As at the end of the year we have £8.2m 

remaining rent deferrals which we expect to settle in the next 

year or to crystallise as permanent waivers. 

FY22 

£m

7.2

FY21 

£m

4.2

Change

71.4%

At the end of FY22, we had renewed a total of 55 store 

leases, out of a store base of 220, for an average lease 

commitment of three years at an average reduction of 45%. 

We anticipate achieving this level of reduction across the 

16.8

14.3

17.5%

remainder of the portfolio. 

Other gains and losses pre-adjusting 

items

Royalty income 

IFRS 16 lease modification 

and terminations

Lease termination: 

Settlement fee

Other income

(8.1)

1.1

–

0.8

n/a

37.5%

Total other gains and losses 

pre-adjusting items

17.0

19.3

(11.9)%

As a reminder, for leases which are recognised under 

IFRS 16, the benefit of future lease modifications will be  

seen in the Group Profit and Loss through a reduction in 

depreciation and interest payments and in the Cash Flow 

Statement through a reduction in lease payments. In some 

cases where the lease liability exceeds the right-of-use 

asset, there may also be an element recognised within other 

gains and losses on modification (£16.8m in FY22). 

Finance costs
Net finance costs were roughly in line with the prior year at 
£8.0m (FY21: £7.2m). £5.1m (FY21: £5.5m) relates to interest 
expense on leases under IFRS 16. 

Adjusting items

Fair value movement on 
forward contracts

IFRS 2 charge – Founder 
Share Plan

Restructuring and 
strategic costs

Intangibles write off

FY22

FY21

Change

13.7

0.6

–

–

(4.7)

(0.5)

(1.0)

(2.1)

n/a

n/a

n/a

n/a

OLP and impairment charges

Total adjusting items

(18.3)

(4.0)

(15.8)

(15.8)%

(24.1)

(83.4)%

Adjusting items relate primarily to store asset net 
impairment charges (£16.8m) and an onerous property 
related contracts provision charge (£1.5m), totalling £18.3m 
(FY21: £15.8m). The net impairment charge of £16.8m has 
been allocated between right-of-use assets (£14.4m, 
FY21: £7.4m) and property, plant and equipment (£2.4m, 
FY21: £3.3m).It reflects management’s view of the impact of 
the current macroeconomic climate and the challenges this 
is having on disposable incomes, and therefore expected 
future footfall. 

One other significant item is a £13.7m gain in respect of the 
fair value movement in financial derivatives (FY21: £(4.7)m) 
to hedge Euro receivables and US Dollar payables, which has 
been driven by the movements between the hedging rate 
and the spot rates during the period. Further details can be 
found on adjusting items in Note 6.

Profit/(loss) before tax 
Driven by the reopening of stores, our adjusted loss of 
£(12.6)m in FY21 has improved to a profit of £21.9m in FY22. 
FY22 includes a £12.6m revaluation of foreign currency 
assets in the year (FY21: £0.5m gain). 

In addition to the above, the statutory profit before tax, after 
accounting for total adjusting items of £(4.0)m (FY21: £(24.1)
m), is £17.9m (FY21: £(36.7)m loss). 

Taxation in the period 
Our tax credit on adjusted profits is £7.8m (FY21: £3.3m tax 
charge on adjusted losses). 

Our tax credit on statutory profits is £4.8m (FY21: £0.6m tax 
credit on statutory loss). 

The Group’s adjusted effective tax rate is lower than the 
statutory rate of 19% (FY21: 19%). This is primarily due to the 
increase in value of UK deferred tax assets when measured 
at the newly enacted UK tax rate of 25% (FY21: 19%), 
movements in deferred taxation recognised in respect of 
leases, tax losses and the provision made for uncertain tax 
positions as required by accounting standards.

The net tax charge on adjusting items totals £3.0m 
(FY21: £3.9m tax credit), which arises primarily as a result  
of movement on derivative contracts, impairments to the 
right-of-use asset values, and impairments to property, 
plant and equipment at the balance sheet date. 

Profit/(loss) after tax
After adjusting items, Group statutory profit after tax for the 
year was £22.7m, compared to a £(36.1)m loss in FY21. 

Profit/(loss) per share
Reflecting the profit achieved by the Group during the year, 
adjusted basic EPS is 36.3p (FY21: (19.4)p). 

The adjusted performance of the business, offset by the 
adjusting items outlined above, results in a reported basic 
EPS of 27.7p (FY21: (44.0)p) based on a basic weighted 
average of 81,879,072 shares (FY21: 82,028,188 shares). 
The decrease in the basic weighted average number of 
shares is predominantly due to 768,990 shares being 
purchased by the Superdry EBT in December 2021. 
These shares are excluded from the calculation of basic 
EPS. This decrease is partially offset by 87,357 5p 
ordinary shares being issued during the year under 
Buy As You Earn schemes. 

Adjusted diluted EPS is 35.0p (FY21: EPS (19.4)p) and diluted 
EPS is 26.7p (FY21: EPS (44.0)p. These are based on a 
diluted weighted average of 84,977,467 shares 
(FY21: 82,028,188 shares).

Dividends
Given the current uncertainty and challenging macroeconomic 
environment, and to maintain liquidity, the Board did not 
propose an interim dividend and has made the decision not 
to recommend a final dividend for FY22. 

70

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FY22

FY21

Change

Inventories

Strategic Report  →  CFO Review

Cash flow
Cash preservation and liquidity remains a top priority for  
the business. The end of pandemic-related support from 
governments, a lower than anticipated recovery in consumer 
footfall and demand, the shift towards a full-price trading 
stance, and the challenging macro environment have 
resulted in a drawdown of £18.4m on our ABL financing 
facility. Our net debt at the year-end is £(1.0)m, a decrease of 
£39.9m since FY21. See Notes 25 and 26 for further details. 

Operating cash flow  
before movements in 
working capital
Working capital movement

Taxes

Net cash generated  
from operations
Purchase of PPE and 
intangible assets

Net interest paid

Lease incentives – landlord 
contributions

Drawdown of ABL facility

Repayment of ABL facility

Purchase of treasury shares

Proceeds of issued  
share capital

Repayment of lease liability 
principal 

Net (decrease) in cash and 
cash equivalents*

Cash and cash equivalents 
at the beginning of period
Other (including foreign 
currency movement)

Cash and cash equivalents 
at the end of period*

ABL Facility

Net Debt

45.4

1.8

0.4

29.7
20.4

2.5

52.9%
(91.2)%

(84.0)%

47.6

52.6

(9.5)%

(17.6)

(8.0)

(13.6)

(7.2)

29.4%

11.1%

6.3

164.7

(146.3)

(2.0)

–

–

–

–

–

0.1

n/a

n/a

n/a

n/a

n/a

(66.6)

(39.9)

66.9%

(21.9)

(8.0)

173.8%

38.9

36.7

6.0%

0.4

10.2

(96.1)%

17.4

(18.4)

(1.0)

38.9

(55.3)%

–

n/a

38.9

(102.6)%

 * Cash and cash equivalents includes overdrafts.

Movements in working capital generated a cash inflow of 
£1.8mm (FY21: £20.4m) driven by a decrease in inventories 
of £(16.7)m, as we continue to reduce the level of stock in the 
business. This has been partially offset by an increase in 
trade and other receivables of £13.6m as Wholesale 
revenues also increase.

Purchase of Property, Plant and Equipment (‘PPE’) and 
intangible assets has increased in FY22 by 29.4% to £17.6m 
in line with our investment into digital, with spend largely 
focused on the migration of our website platform to 
microservices and the replacement of our merchandising 
system, which will continue into FY23.

The increase in our repayment of lease liability principal  
by 66.9% to £66.6m is due to the payment of £15.7m of 
deferred rent, which was held back during store closures as 
a result of Covid-19. As at the end of FY22, we have £8.2m 
remaining deferred rent which we expect to pay through 
FY23, though we anticipate a portion will crystallise as a 
permanent benefit as we continue lease negotiations.

Net working Capital

Trade and other receivables

Trade and other payables

Total net working capital

FY22

132.7

117.5

(129.2)

121.0

FY21

Change

148.3

102.3

(126.5)

124.1

(10.5)%

14.9%

2.1%

(2.5)%

Total net working capital decreased (2.5)% to £121.0m as at 
the end of FY22, and as proportion of revenue has decreased 
from 22.3% to 19.8%. 

The continued focus on reducing inventory has seen units 
decrease by a further 2.6m units to 12.4m, a 17.3% reduction 
year-on-year. The total inventory balance has decreased 
10.5% to £132.7m. This is reflective of the reduction in units 
offset by a higher average price per unit, which is primarily 
the result of a higher mix of more expensive Autumn/Winter 
product on hand and a decrease in inventory days from 
205.8 to 181.4 in FY22. The inventory balance is net of a 
provision of £6.1m (FY21: £9.1m). 

Total trade and other receivables increased 14.9% to 
£117.5m, in line with the increase in Wholesale revenue. 
Total trade and other payables have increased 2.1% to 
£129.2m largely due to deferred rent for non-IFRS 16 leases 
of £0.9m (FY21: £11m) and timing of inventory shipments. 
The deferred rent for IFRS 16 leases of £8.2m (FY21: £24m) 
is included within lease liabilities. 

Internal controls
During FY20 and FY21, a number of accounting and control 
issues were identified, many of which are commented upon 
in Deloitte’s audit report for each of those respective years. 
As a result of this, the Audit Committee undertook a review 
of the internal controls environment which led to the design 
and implementation of a multiyear remediation plan for the 
finance department. This plan was focused on month-end 
controls, particularly around inventory, accounts payable  
and cash, finance automation and new system design and 
implementation. Whilst progress has been made on some 
areas over the first year of this plan, which has focused on 
redefining processes and undertaking groundwork, it has 
been slower than desired and there have been further 
significant weaknesses identified during the year-end 
process this year, specifically in inventory and accounts 
payable. The remediation programme for these new issues 
will be layered into the existing plan. It is anticipated that 
during FY23, the systems implementation phase, progress 

1. 

’Lost store days’ calculated as the simple average number of stores 
closed each day of the period as a percentage of total potential trading 
days in the period, excludes impact of restricted trading hours. 

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Strategic Report  →  CFO Review

Operating cash flow  

before movements in 

working capital

Working capital movement

Taxes

Net cash generated  

from operations

Purchase of PPE and 

intangible assets

Net interest paid

Lease incentives – landlord 

contributions

Drawdown of ABL facility

Repayment of ABL facility

Purchase of treasury shares

Proceeds of issued  

share capital

Repayment of lease liability 

principal 

Net (decrease) in cash and 

cash equivalents*

Cash and cash equivalents 

Other (including foreign 

currency movement)

Cash and cash equivalents 

at the end of period*

ABL Facility

Net Debt

Cash flow

Cash preservation and liquidity remains a top priority for  

the business. The end of pandemic-related support from 

governments, a lower than anticipated recovery in consumer 

footfall and demand, the shift towards a full-price trading 

stance, and the challenging macro environment have 

resulted in a drawdown of £18.4m on our ABL financing 

facility. Our net debt at the year-end is £(1.0)m, a decrease of 

£39.9m since FY21. See Notes 25 and 26 for further details. 

FY22

FY21

Change

Inventories

The increase in our repayment of lease liability principal  

by 66.9% to £66.6m is due to the payment of £15.7m of 

deferred rent, which was held back during store closures as 

a result of Covid-19. As at the end of FY22, we have £8.2m 

remaining deferred rent which we expect to pay through 

FY23, though we anticipate a portion will crystallise as a 

permanent benefit as we continue lease negotiations.

Net working Capital

Trade and other receivables

Trade and other payables

Total net working capital

FY22

132.7

117.5

(129.2)

121.0

FY21

Change

148.3

102.3

(126.5)

124.1

(10.5)%

14.9%

2.1%

(2.5)%

Total net working capital decreased (2.5)% to £121.0m as at 

the end of FY22, and as proportion of revenue has decreased 

The continued focus on reducing inventory has seen units 

decrease by a further 2.6m units to 12.4m, a 17.3% reduction 

year-on-year. The total inventory balance has decreased 

10.5% to £132.7m. This is reflective of the reduction in units 

offset by a higher average price per unit, which is primarily 

the result of a higher mix of more expensive Autumn/Winter 

product on hand and a decrease in inventory days from 

205.8 to 181.4 in FY22. The inventory balance is net of a 

provision of £6.1m (FY21: £9.1m). 

Total trade and other receivables increased 14.9% to 

£117.5m, in line with the increase in Wholesale revenue. 

47.6

52.6

(9.5)%

from 22.3% to 19.8%. 

45.4

1.8

0.4

29.7

20.4

2.5

52.9%

(91.2)%

(84.0)%

(17.6)

(8.0)

(13.6)

(7.2)

29.4%

11.1%

6.3

164.7

(146.3)

(2.0)

–

–

–

–

–

0.1

n/a

n/a

n/a

n/a

n/a

(66.6)

(39.9)

66.9%

Total trade and other payables have increased 2.1% to 

(21.9)

(8.0)

173.8%

of £0.9m (FY21: £11m) and timing of inventory shipments. 

The deferred rent for IFRS 16 leases of £8.2m (FY21: £24m) 

£129.2m largely due to deferred rent for non-IFRS 16 leases 

at the beginning of period

38.9

36.7

6.0%

is included within lease liabilities. 

0.4

10.2

(96.1)%

Internal controls

17.4

(18.4)

(1.0)

38.9

(55.3)%

–

n/a

38.9

(102.6)%

 * Cash and cash equivalents includes overdrafts.

Movements in working capital generated a cash inflow of 

£1.8mm (FY21: £20.4m) driven by a decrease in inventories 

of £(16.7)m, as we continue to reduce the level of stock in the 

business. This has been partially offset by an increase in 

trade and other receivables of £13.6m as Wholesale 

revenues also increase.

During FY20 and FY21, a number of accounting and control 

issues were identified, many of which are commented upon 

in Deloitte’s audit report for each of those respective years. 

As a result of this, the Audit Committee undertook a review 

of the internal controls environment which led to the design 

and implementation of a multiyear remediation plan for the 

finance department. This plan was focused on month-end 

controls, particularly around inventory, accounts payable  

and cash, finance automation and new system design and 

implementation. Whilst progress has been made on some 

areas over the first year of this plan, which has focused on 

redefining processes and undertaking groundwork, it has 

been slower than desired and there have been further 

Purchase of Property, Plant and Equipment (‘PPE’) and 

significant weaknesses identified during the year-end 

intangible assets has increased in FY22 by 29.4% to £17.6m 

process this year, specifically in inventory and accounts 

in line with our investment into digital, with spend largely 

payable. The remediation programme for these new issues 

focused on the migration of our website platform to 

will be layered into the existing plan. It is anticipated that 

microservices and the replacement of our merchandising 

during FY23, the systems implementation phase, progress 

system, which will continue into FY23.

1. 

’Lost store days’ calculated as the simple average number of stores 

closed each day of the period as a percentage of total potential trading 

days in the period, excludes impact of restricted trading hours. 

will be accelerated as new tools with inbuilt controls are 
introduced to the business. These new systems will increase 
the level of automation and standardisation in the Group’s 
processes, helping to ensure the control environment is 
appropriate and sustainable in the long-term. To date, 
Blackline, automatic balance sheet reconciliation software, 
SoftCo, a company-wide purchase order and accounts 
payable automation system and an upgrade to the Cognos 
financial planning system have already been completed. 
However, it will take time to fully implement and embed the 
system and process changes needed to ensure the Group 
has an effective internal control environment and until then, 
the Group will continue to be reliant on a number of manual 
reviews and reconciliation controls which need to be 
improved as a matter of urgency. 

The combined controls remediation programme and finance 
transformation plan remains one of the top priorities for the 
finance department, Audit Committee, and the wider 
business throughout FY23 and beyond and will be over-
resourced in the near term to ensure improvements are 
delivered through the current financial year and eventual 
completion of the programme in FY24. Further details can be 
found in the Audit Committee report on page 98. 

Outlook 
We remain cautious about the near future as we continue to 
face a challenging macroeconomic environment, high levels 
of inflation, and the potential impact of these on consumer 
spending patterns. However, we continue to make good 
progress across our strategic pillars, and we believe these 
initiatives will help to offset some of that potential risk. I would 
also like to highlight the importance of refinancing our Asset 
Backed Lending facility which expires at the end of January 
2023 and is covered in more detail in the Assessment of 
Group Prospects below. 

We have maintained good inventory availability across  
the Group, despite predicted supply chain issues,  
which has allowed us to launch our AW22 season in  
line with our expectation. We expect revenues to continue  
to recover throughout FY23, although still not reaching 
pre-pandemic levels. 

Increasing cost inflation, exacerbated by the conflict in 
Ukraine, is likely to put pressure on operating margins across 
each of our territories. The Group has taken action to hedge 
energy costs – with the majority of UK energy fixed until 
Summer 2024 and the remaining European requirement 
fixed until the end of December 2022, but expects to see 
inflation across other areas of the cost base. We expect to 
deliver an adjusted profit before tax of between £10m and 
£20m in FY23. 

Assessment of Groups Prospects

Going concern

Background and context 
The financial position of the Group, its cash flows and 
liquidity position are set out in the financial statements. 
Furthermore, the Group financial statements include the 
Group’s objectives and policies for managing its capital, 
its financial risk management objectives, details of its 
financial instruments and exposure to credit and liquidity 
risk (please refer to note 34).

Like many businesses in the retail sector, Superdry has been 
through a period of unprecedented challenges over recent 
years. The global pandemic resulted in the enforced closure 
of stores, with many trading days lost. The principal impact 
of Covid-19 in FY22 was from the emergence of the Omicron 
variant in December 2021, which resulted in significantly 
reduced footfall during the key Christmas trading period, and 
predicted supply chain capacity issues in China, which 
necessitated early order placement for Autumn/Winter22. 

Despite a resurgence of store visits in many European 
countries following vaccination programmes and the lifting 
or easing of restrictions in Superdry’s key markets, footfall 
has still not recovered to pre-pandemic levels. 

The Russian invasion of Ukraine occurred in the second half 
of FY22, and whilst the Group was not directly impacted, the 
lasting effects of the pandemic on supply chains, the 
resultant input price inflation and the consequential impact 
on consumer confidence has increased the uncertainty in 
our forecasts, particularly in the short term, and therefore 
further challenges, our ability to achieve the brand reset and 
the financial objectives in our plan.

In response to the challenging macroeconomic conditions 
and to partially offset the adverse impacts above, there are 
several key mitigations that the Group has undertaken: 

•  Price rises ranging from 4%-6% across AW22 and SS23 
and the introduction of delivery charges for all online orders.

• 

Increasing the mix of core product, which has a life of 
more than one season, and consequently reducing the 
clearance and buy cycle, which remains our largest 
cash mitigation. 

•  Re-introducing targeted clearance activity in our stores.

• 

Identified a number of operational savings and cost 
efficiencies across the Group.

•  Recognised £4.4m of one-off rent savings in FY22 
relating to the disrupted periods during Covid-19. 
These one-off rent benefits are in addition to the ongoing 
lease renewal savings that have been achieved to date, 
which we expect to continue to be realised as we review 
our store estate. 

72

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Borrowing Facilities 
The Group has an up to £70m Asset Backed Lending Facility 
(ABL) which expires in January 2023 and an uncommitted 
overdraft facility of up to £10m available on a rolling annual 
basis. At the year-end, £18.4m of the ABL facility had been 
drawn down, £3.1m of the overdraft had been utilised, and 
the Group had a net debt balance of £(1.0)m. The maximum 
drawdown on the ABL facility was £21m in October 2021, as 
peak working capital coincided with the need to weather the 
impact of temporary closures in the EU and continuing 
suppressed footfall across all markets. 

As at 1 October 2022, which coincides with the Group’s 
working capital peak, the Group had drawn down £45.3m 
with a net debt balance of £38.9m.

As the overdraft is uncommitted, it has not been  
considered by the Directors as part of the going concern  
or viability assessment. 

The covenants on the ABL facility are tested quarterly, with 
the next test due at the end of October 2022 and then again 
in January 2023, albeit this is the date the facility expires. 
These are based around the Group’s adjusted fixed charge 
(rent and interest) and are calculated on a ‘frozen GAAP’ 
basis and hence unaffected by IFRS 16 ‘Leases’.

Base case
The Group’s going concern assessment covers the 12-month 
period from the date of approval of the financial statements, 
derived from the latest FY23 and FY24 forecasts in the 
Group’s medium term financial plan (the ‘Plan’). As the 
long-term effects of Covid-19 and the more short-term 
escalating cost-of-living crisis continue to impact the wider 
retail sector and the Group, our trading outlook has been 
adjusted to reflect these uncertainties. The most significant 
assumptions in this revised set of projections are: 

•  All trading channels benefit from ongoing product 

improvements, operational initiatives and marketing 
activity to support the brand reset which began in 
October 2020, the full benefit of which is not yet realised, 
given the challenging macroeconomic environment. 
This benefit is offset by pressure on all trading channels 
as a result of the cost-of-living crisis impacting 
consumer spending.

•  Store trading is predicted to improve year-on-year with 

footfall recovering steadily over the duration of FY23 and 
through FY24 as stores remain fully open across all 
geographies, and consumer demand gradually returns, 
though stabilising at a lower level than previously 
forecast, and below pre-Covid-19 levels. Profitability will 
be in line with FY22, with the impact of re-introduced 
targeted clearance activity, largely offset by the recurring 
benefits of renegotiated leases. 

•  Ecommerce revenues will benefit from investments to 
improve the website user experience following the 
migration to a microservices platform, which was fully 
implemented by August 2022 and will improve in 
conversion rates and basket values, as well as facilitate 
the launch of additional partner programmes. 

•  Wholesale revenues begin to modestly recover in FY23 

and throughout FY24, with a return to order book growth, 
reflecting a steady recovery from the pandemic-impacted 
trading of FY20-FY22. This will continue to be impacted by 
the ongoing economic uncertainty globally, but particularly 
across our biggest Wholesale market in Europe.

•  Cost inflation pressures are assumed to be largely offset 
with price increases of 4-5% for Autumn/Winter22 and 
5-6% for Spring/Summer23 and the implementation of 
delivery charges for online orders. 

•  Continued investment in marketing will result in increased 

spend across FY23 and FY24.

In assessing the Group’s going concern status the Directors 
considered the base case (with the assumptions outlined 
above) and a number of other forecast scenarios, all of which 
include a requirement for a financing facility, albeit for short 
periods of time, in line with our working capital cycle.

Reverse Stress Test
Given the base case reflects the results of the turnaround 
plan and due to the current macroeconomic uncertainties 
already discussed, the Group has modelled a ‘reverse stress 
test’ scenario up to the end of January 2023 when the 
current ABL facility expires, to ensure there is sufficient 
headroom on the facility and covenant tests to allow the 
Group to operate within the agreement until this point. 

The reverse stress test calculates the necessary shortfall to 
sales forecasts in the Plan, net of feasible mitigating actions, 
that would create a situation where the Group either: 

•  Requires additional sources of financing, in excess of 

those that are committed; or 

•  Breaches the lending covenants on the existing facility. 

Given the headroom over the available facility until the  
end of January 2023 and the encouraging trading we  
have seen over recent weeks following the launch of our 
Autumn/Winter22 collection, as well as our proven ability  
to effectively manage cash, the Directors consider the 
likelihood of breaching the facility limit or the associated 
covenant tests prior to the expiry, to be remote.

This assessment is linked to a robust assessment of the 
principal risks facing the Group, and the reverse stress test 
reflects the potential impact of these risks being realised. 
The principal risks are outlined in the How We Manage Our 
Risks section on page 53.

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Strategic Report  →  CFO Review

Borrowing Facilities 

The Group has an up to £70m Asset Backed Lending Facility 

(ABL) which expires in January 2023 and an uncommitted 

overdraft facility of up to £10m available on a rolling annual 

basis. At the year-end, £18.4m of the ABL facility had been 

drawn down, £3.1m of the overdraft had been utilised, and 

•  Wholesale revenues begin to modestly recover in FY23 

and throughout FY24, with a return to order book growth, 

reflecting a steady recovery from the pandemic-impacted 

trading of FY20-FY22. This will continue to be impacted by 

the ongoing economic uncertainty globally, but particularly 

across our biggest Wholesale market in Europe.

the Group had a net debt balance of £(1.0)m. The maximum 

•  Cost inflation pressures are assumed to be largely offset 

drawdown on the ABL facility was £21m in October 2021, as 

peak working capital coincided with the need to weather the 

with price increases of 4-5% for Autumn/Winter22 and 

5-6% for Spring/Summer23 and the implementation of 

impact of temporary closures in the EU and continuing 

delivery charges for online orders. 

•  Continued investment in marketing will result in increased 

spend across FY23 and FY24.

In assessing the Group’s going concern status the Directors 

considered the base case (with the assumptions outlined 

above) and a number of other forecast scenarios, all of which 

include a requirement for a financing facility, albeit for short 

periods of time, in line with our working capital cycle.

Reverse Stress Test

Given the base case reflects the results of the turnaround 

plan and due to the current macroeconomic uncertainties 

already discussed, the Group has modelled a ‘reverse stress 

test’ scenario up to the end of January 2023 when the 

current ABL facility expires, to ensure there is sufficient 

headroom on the facility and covenant tests to allow the 

Group to operate within the agreement until this point. 

The reverse stress test calculates the necessary shortfall to 

sales forecasts in the Plan, net of feasible mitigating actions, 

that would create a situation where the Group either: 

•  Requires additional sources of financing, in excess of 

those that are committed; or 

•  Breaches the lending covenants on the existing facility. 

Given the headroom over the available facility until the  

end of January 2023 and the encouraging trading we  

have seen over recent weeks following the launch of our 

Autumn/Winter22 collection, as well as our proven ability  

to effectively manage cash, the Directors consider the 

likelihood of breaching the facility limit or the associated 

covenant tests prior to the expiry, to be remote.

This assessment is linked to a robust assessment of the 

principal risks facing the Group, and the reverse stress test 

reflects the potential impact of these risks being realised. 

The principal risks are outlined in the How We Manage Our 

Risks section on page 53.

suppressed footfall across all markets. 

As at 1 October 2022, which coincides with the Group’s 

working capital peak, the Group had drawn down £45.3m 

with a net debt balance of £38.9m.

As the overdraft is uncommitted, it has not been  

considered by the Directors as part of the going concern  

or viability assessment. 

The covenants on the ABL facility are tested quarterly, with 

the next test due at the end of October 2022 and then again 

in January 2023, albeit this is the date the facility expires. 

These are based around the Group’s adjusted fixed charge 

(rent and interest) and are calculated on a ‘frozen GAAP’ 

basis and hence unaffected by IFRS 16 ‘Leases’.

Base case

The Group’s going concern assessment covers the 12-month 

period from the date of approval of the financial statements, 

derived from the latest FY23 and FY24 forecasts in the 

Group’s medium term financial plan (the ‘Plan’). As the 

long-term effects of Covid-19 and the more short-term 

escalating cost-of-living crisis continue to impact the wider 

retail sector and the Group, our trading outlook has been 

adjusted to reflect these uncertainties. The most significant 

assumptions in this revised set of projections are: 

•  All trading channels benefit from ongoing product 

improvements, operational initiatives and marketing 

activity to support the brand reset which began in 

October 2020, the full benefit of which is not yet realised, 

given the challenging macroeconomic environment. 

This benefit is offset by pressure on all trading channels 

as a result of the cost-of-living crisis impacting 

consumer spending.

•  Store trading is predicted to improve year-on-year with 

footfall recovering steadily over the duration of FY23 and 

through FY24 as stores remain fully open across all 

geographies, and consumer demand gradually returns, 

though stabilising at a lower level than previously 

forecast, and below pre-Covid-19 levels. Profitability will 

be in line with FY22, with the impact of re-introduced 

targeted clearance activity, largely offset by the recurring 

benefits of renegotiated leases. 

•  Ecommerce revenues will benefit from investments to 

improve the website user experience following the 

migration to a microservices platform, which was fully 

implemented by August 2022 and will improve in 

conversion rates and basket values, as well as facilitate 

the launch of additional partner programmes. 

Ongoing Discussions
As noted above, the existing ABL facility is due to expire in 
January 2023. The terms of the agreement state that an 
extension of the existing ABL facility can only be formally 
requested 60 days before expiry of the initial term. The 
Directors’ believe they will be able to secure committed 
financing prior to the end of the current arrangement and are 
in positive discussions with a number of prospective lenders. 
An agreement to a new committed facility is critical in both 
delivering the planned business performance and also 
concluding on going concern.

The Directors’ consider that the current up to £70m facility is 
sufficient, until expiry in January 2023. Projections show the 
business will be cash positive for a large part of FY23 and 
FY24, but the seasonal stock buy for both retail and 
wholesale does mean that a facility during the peak working 
capital cycle from August through to early September.

Summary 
After considering the forecasts, sensitivities and mitigating 
actions available and having given due regard to the risks, 
uncertainties and continued challenges in the macro 
environment, the Directors note that until those discussions 
conclude on the future funding facility, there exists a 
material uncertainty. This may cast significant doubt over 
the Group’s ability to continue as a going concern until said 
funding is secured and therefore, the Group may not be able 
to realise its assets and discharge its liabilities in the normal 
course of business. 

The material uncertainty relates to: 

•  going concern regarding secured funding, as the current 

funding facility is in place for less than 12 months 
following the date of signing and the base case cash flow 
forecast indicates that funding will be required in the 
going concern period. 

The financial statements have been prepared on a going 
concern basis, whilst noting the material uncertainty above. 

Viability Statement 
In line with the UK Corporate Governance Code, the 
Directors have assessed the prospects of the Group over a 
longer period than that required by the ‘going concern’ 
provision. The Directors have assessed the viability of the 
Group over the five-year period through to FY27 using the 
medium-term financial plan. The five-year viability period 
coincides with the Group’s strategic review period. The Plan 
assumes the successful implementation of the turnaround 
strategy to reset the brand, reversing the decline in 
performance which began in FY19 and has been exacerbated 
by the impact of Covid-19 and the cost-of-living crisis, and 
return the Group to historic profit margins whilst delivering 
long term growth. However, the Directors recognise that  
the prevailing conditions make it challenging to forecast 
future outcomes.

1.  Net full price sales from full price channels, excluding mark-down 

product but including basket building mechanics (e.g., 3 for 2 offers).

The viability assessment has considered the potential 
impact of the principal risks on the business, in particular 
future performance (including the success of the brand reset 
and turnaround strategy, and the broader economic recovery) 
and liquidity over the duration of the Plan. In making this 
statement, the Directors have considered the resilience of 
the Group under various market conditions, together with 
the effectiveness of any mitigating actions and the 
availability of financing facilities. 

The assessment has been made, at the date of signing these 
accounts, with reference to: 

•  The Group’s financial position at the year ended 30 April 
2022 including the current and forecast funding position 
and the Directors’ expectation that funding will be 
available, notwithstanding the need to refinance when the 
existing facility ends in January 2023; 

•  The Group’s strategy and business plan; 

•  The Board’s risk appetite; 

•  The Group’s principal risks and uncertainties and how 

these are identified, managed and mitigated; 

•  The Group’s going concern assessment; and 

•  The external environment that the Group operates within. 

The Group is still profitable and is projected to be so 
throughout the life of the Plan. In the short term, the  
viability of the Group is impacted by the financing issues, 
including the need for funding, discussed in the Going 
Concern section. 

Whilst recognising the challenging retail environment will 
increase the risks and costs around the future refinancing of 
this facility, based on current market conditions and the 
proven ability to manage cash during the pandemic, the 
Directors believe that Superdry has the appropriate plans, 
current assets and mitigations in place to maximise the 
prospects of a successful renewal in advance of the January 
2023 ABL expiry. The viability assessment therefore 
assumes that the Group renews the facility and sufficient 
funding is available over the duration of the viability period. 

Based on this assessment, the Directors have a reasonable 
expectation that the Group will have sufficient resources to 
continue in operation and meet its liabilities as they fall due 
over the period to April 2027, taking into account the need to 
resolve the material uncertainty relating future financing. 
However, a significant sustained downturn either in the wider 
economy or through strategic failure, a failure to renew the 
committed financing facility in January 2023 or the facility 
not being available over the whole viability period, would 
threaten the viability of the business over this five-year 
assessment period.

Julian Dunkerton
Chief Executive Officer

Shaun Wills
Chief Financial Officer

6 October 2022

6 October 2022

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Governance  →  Board of Directors

BOARD OF DIRECTORS

We have an experienced Board which works with the Executive Committee to ensure that 
information flows facilitate stakeholder focused decision-making, and that our governance 
enables Superdry to achieve its strategic goals.

Peter Sjölander
Chairman

Appointed: 29 April 2021 
Tenure: 1 year 5 months

Julian Dunkerton
Executive Director

Appointed: 2 April 2019 
Tenure: 3 years 6 months

Shaun Wills
Executive Director

Appointed: 26 April 2021 
Tenure: 1 year 5 months

Julian co-founded Superdry in 
2003 and went on to build a global 
retail business and brand with a 
reputation for quality, fit, design, 
and value for money. In 2010, Julian 
led the successful float of Superdry 
on the London Stock Exchange at 
an initial value of £400m.

In 2015, Julian stepped down from 
his role as Chief Executive, 
returning to Superdry in April 2019, 
and he was appointed permanent 
CEO in December 2020.

Julian continues to focus on brand 
and design and is an ambassador 
for sustainability.

Contribution to the long-term 
success of Superdry
Julian has huge passion for and 
commitment to the Superdry brand 
and has substantial knowledge of 
Superdry products and markets. 
Julian leads on sustainability.

Peter was CEO of Helly Hansen 
from 2007 to 2015, where he 
delivered a step change in the 
performance of the brand, driving 
its transition from being a business 
focused on its local Scandinavian 
markets to a globally recognised 
brand. Earlier in his career, Peter 
spent 13 years at Nike in a number 
of leadership roles across 
marketing, product and general 
management, working in the 
Nordics, Netherlands and USA at a 
time of rapid growth for the brand. 
Following that, Peter joined 
Electrolux where he was responsible 
for brand and product, driving a 
shift from an industrial agenda  
to a consumer-centric one.  
He is currently a Non-Executive 
Director of Dometic Group AB 
(listed in Sweden).

He is also a senior adviser to Altor 
Equity Partners and EQT Group.

Contribution to the long-term 
success of Superdry
Peter brings international, brand, 
turnaround and digital expertise and 
leadership to the Superdry Board.

Shaun joined Superdry in April 2021 
and brings over 30 years’ 
experience gained in a number of 
household-name clothing brands 
and retailers, most recently as 
Finance Director of Marks and 
Spencer’s Clothing and Home 
division. He has operated in both 
fast-growth and turnaround 
situations and is well versed in 
digital transformation and the 
complexities of international 
expansion. As well as having held a 
number of CFO roles, he has also 
held leadership roles in Ecommerce, 
strategy, merchandising, property 
and logistics, and has experience 
as CEO of a multi-brand business. 
Shaun is a member of the Chartered 
Institute of Management 
Accountants.

Contribution to the long-term 
success of Superdry
Shaun’s significant retail 
and financial experience in 
transformation environments 
provides the Board and the 
Company with strong 
financial leadership.

Helen Weir
Independent  
Non-Executive Director

A R

N

Appointed: 11 July 2019 
Tenure: 3 years 3 months

Helen is the Senior Independent 
Director, Chair of the Nomination 
Committee and is also the 
designated NED for colleague 
engagement. She has extensive 
experience of both publicly quoted 
companies and retail businesses, 
having been Finance Director of 
Marks and Spencer, John Lewis, 
Lloyds Bank (where she was also 
the CEO of the Retail Bank) and 
Kingfisher. Helen is a member of the 
Supervisory Board of Koninklijke 
Ahold Delhaize N.V. where she 
chairs the Governance and 
Nomination Committee, a 
Non-Executive Director of 
Greencore Group, where she chairs 
the Audit Committee, and a 
Non-Executive Director and Chair 
Designate of National Express 
Group Plc. Her previous non-
Executive roles include SABMiller, 
Royal Mail, and Just Eat. Helen is a 
Fellow of the Chartered Institute of 
Management Accountants and was 
awarded a CBE for services to 
Finance in the 2008 honours list.

Contribution to the long-term 
success of Superdry
Helen’s extensive financial and retail 
experience, her commitment 
to colleague engagement and her 
work with the SD Voice.

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Governance  →  Board of Directors

BOARD OF DIRECTORS

Governance  →  Board of Directors

We have an experienced Board which works with the Executive Committee to ensure that 

information flows facilitate stakeholder focused decision-making, and that our governance 

enables Superdry to achieve its strategic goals.

Peter Sjölander

Chairman

Appointed: 29 April 2021 

Tenure: 1 year 5 months

Julian Dunkerton

Executive Director

Appointed: 2 April 2019 

Tenure: 3 years 6 months

Shaun Wills

Executive Director

Appointed: 26 April 2021 

Tenure: 1 year 5 months

A R

N

Helen Weir

Independent  

Non-Executive Director

Appointed: 11 July 2019 

Tenure: 3 years 3 months

Peter was CEO of Helly Hansen 

Julian co-founded Superdry in 

Shaun joined Superdry in April 2021 

from 2007 to 2015, where he 

delivered a step change in the 

2003 and went on to build a global 

and brings over 30 years’ 

Helen is the Senior Independent 

retail business and brand with a 

experience gained in a number of 

Director, Chair of the Nomination 

performance of the brand, driving 

reputation for quality, fit, design, 

household-name clothing brands 

Committee and is also the 

its transition from being a business 

and value for money. In 2010, Julian 

and retailers, most recently as 

designated NED for colleague 

focused on its local Scandinavian 

led the successful float of Superdry 

Finance Director of Marks and 

engagement. She has extensive 

markets to a globally recognised 

on the London Stock Exchange at 

Spencer’s Clothing and Home 

experience of both publicly quoted 

brand. Earlier in his career, Peter 

an initial value of £400m.

division. He has operated in both 

companies and retail businesses, 

spent 13 years at Nike in a number 

of leadership roles across 

marketing, product and general 

management, working in the 

Nordics, Netherlands and USA at a 

time of rapid growth for the brand. 

In 2015, Julian stepped down from 

his role as Chief Executive, 

returning to Superdry in April 2019, 

and he was appointed permanent 

CEO in December 2020.

fast-growth and turnaround 

situations and is well versed in 

digital transformation and the 

complexities of international 

having been Finance Director of 

Marks and Spencer, John Lewis, 

Lloyds Bank (where she was also 

the CEO of the Retail Bank) and 

expansion. As well as having held a 

Kingfisher. Helen is a member of the 

number of CFO roles, he has also 

Supervisory Board of Koninklijke 

Following that, Peter joined 

Julian continues to focus on brand 

held leadership roles in Ecommerce, 

Ahold Delhaize N.V. where she 

Electrolux where he was responsible 

and design and is an ambassador 

strategy, merchandising, property 

chairs the Governance and 

and logistics, and has experience 

Nomination Committee, a 

as CEO of a multi-brand business. 

Non-Executive Director of 

Shaun is a member of the Chartered 

Greencore Group, where she chairs 

Institute of Management 

the Audit Committee, and a 

for sustainability.

Contribution to the long-term 

success of Superdry

Julian has huge passion for and 

commitment to the Superdry brand 

and has substantial knowledge of 

Superdry products and markets. 

Julian leads on sustainability.

for brand and product, driving a 

shift from an industrial agenda  

to a consumer-centric one.  

He is currently a Non-Executive 

Director of Dometic Group AB 

(listed in Sweden).

He is also a senior adviser to Altor 

Equity Partners and EQT Group.

Contribution to the long-term 

success of Superdry

Peter brings international, brand, 

turnaround and digital expertise and 

leadership to the Superdry Board.

Accountants.

Contribution to the long-term 

success of Superdry

Shaun’s significant retail 

and financial experience in 

transformation environments 

provides the Board and the 

Company with strong 

financial leadership.

Non-Executive Director and Chair 

Designate of National Express 

Group Plc. Her previous non-

Executive roles include SABMiller, 

Royal Mail, and Just Eat. Helen is a 

Fellow of the Chartered Institute of 

Management Accountants and was 

awarded a CBE for services to 

Finance in the 2008 honours list.

Contribution to the long-term 

success of Superdry

Helen’s extensive financial and retail 

experience, her commitment 

to colleague engagement and her 

work with the SD Voice.

Faisal Galaria
Independent  
Non-Executive Director

Appointed: 29 July 2019 
Tenure: 3 years 2 months

Faisal brings extensive digital 
expertise to the Superdry Board. 
Faisal is the CEO of Blippar, a global 
Augmented Reality technology 
company. Previously, he was the 
Chief Strategy and Investment 
Officer of GoCompare Group, 
where he helped lead its listing on 
the London Stock Exchange in 
November 2016 and oversaw 
several successful acquisitions. 
He has held senior roles at a number 
of leading global digital businesses 
including Spotify, Kayak.com and 
Skype and has extensive experience 
in management consulting, as a 
partner at Alvarez & Marsal 
and Andersen.

Faisal is not standing for re-election 
at this year’s AGM.

R N

Georgina  
Harvey
Independent Non-Executive 
Director

A R N

Alastair  
Miller
Independent Non-Executive 
Director

A R N

Appointed: 29 July 2019 
Tenure: 3 years 2 months

Appointed: 11 July 2019 
Tenure: 3 years 2 months

Georgina is an experienced 
Non-Executive Director and  
is a member of of the Board of 
Capita plc, where she is the Senior 
Independent Director and Chair of 
Remuneration Committee, and a 
member of the Board of McColls 
Retail Group plc. Prior to developing 
her portfolio career, Georgina spent 
seven years as managing director of 
Regionals at Trinity Mirror, sitting on 
the Executive Committee.

Contribution to the long-term 
success of Superdry
Georgina’s commercial experience 
and specialist knowledge of and 
leadership on remuneration 
matters, including investor 
consultation on remuneration 
policy. Georgina has spent 
additional time working with our 
Global Sourcing and Sustainability 
Director on sustainability matters.

Alastair is a Non-Executive Director 
of NewRiver REIT plc, a property 
investment company specialising in 
retail assets, where he is the Senior 
Independent Director and Chairman 
of the Remuneration Committee. 
Alastair was Chief Financial Officer 
at New Look from 2000 until 2014 
and was one of the MBO team who 
helped take the company private 
in 2004 and led a number of 
subsequent refinancings. 
Previously, he was the Group 
Finance Director at RAC, having 
joined from Price Waterhouse 
where he was a management 
consultant. Prior to that he was 
Finance Director of a company 
within the BTR plc Group. Alastair 
qualified as a Chartered Accountant 
with Deloitte Haskins and Sells and 
holds a BSc in Economics.

Contribution to the long-term 
success of Superdry
Alastair’s experience in finance 
and audit, his leadership of the 
Audit Committee and his work with 
the Executive Team on finance and 
audit related matters.

A

R

N

Audit Committee

Remuneration Committee

Nomination Committee

Chair of Committee

Ruth Daniels
Group General Counsel  
and Company Secretary

Appointed: 3 February 2020

Ruth joined Superdry in 
February 2020 and brings 
30 years of legal, governance 
and commercial experience 
from private practice, as well as 
in-house roles at Ancestry.com, 
CPA Global and Global Media & 
Entertainment. Ruth has acted 
for key brands and brings 
extensive experience of working 
in digital and international 
environments, as well as those 
undergoing transformation. 
Before qualifying as a lawyer, 
Ruth began her career in Retail.

Election or re-election at AGM
Board/
Committee 
member

Election

Re-
election

Peter Sjölander

Julian Dunkerton

Shaun Wills

Faisal Galaria

Georgina Harvey

Alastair Miller

Helen Weir

●

●

●

●

●

●

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Governance  →  Corporate Governance Report

CHAIR’S GOVERNANCE STATEMENT

I am pleased to report that Superdry’s 
governance framework has continued to 
serve the Group well in FY22. My fellow 
Directors and I have continued to guide 
and support the Executive Committee 
during my first full year as Chair of 
Superdry plc. On the pages that follow, 
our governance frameworks and how  
the Board and its Committees have 
operated and engaged with the Executive 
Committee and senior leadership, have 
been described in order to show that the 
Board continues to perform effectively.

Peter Sjölander
Chair, Superdry plc

This Corporate Governance  
Report includes:
•  Director and officer biographies (pages 76 to 77);

•  Statement of compliance with the Code and a 

description of how the Code principles have been 
applied to Superdry (pages 80 to 85);

•  Governance Framework (page 86);

•  Board activities and discussions (pages 88 to 89); and

•  The reports of the Nomination (page 94), Audit 

(page 98) and Remuneration (page 106) Committees.

The governance priorities of the Board  
in FY22 have been:
•  Continuing to work with the Executive Committee to 

guide the strategy and to identify and monitor the key 
business processes which will impact the successful 
delivery of our strategy;

•  Continuing to monitor progress of the internal controls 
framework review, the responsibility for which has 
been delegated to the Audit Committee – please see 
page 100 for details;

•  Promoting good information flows between the Board 

and the Executive Committee and ensuring that 
actions are followed up on a timely basis;

•  Establishing a Technology Committee;

•  Nurturing culture and promoting diversity and inclusion;

• 

Independently facilitated external Board evaluation 
and objective setting; and

•  Continued compliance with the Code. 

Corporate governance statement  
of compliance
The Group is subject to the UK Code of Corporate 
Governance (the ‘Code’) which was issued by the FRC in 
2018. For the year ended 30 April 2022, the Board considers 
that it has fully complied with the Code. This report, together 
with the reports of the Audit, Nomination and Remuneration 
Committees and the other statutory disclosures, provides 
information about our governance structures and Code 
compliance; the table on pages 80 to 85 ‘Applying the 
principles of the Code to Superdry’, explains in detail how we 
have applied each principle and where in this report you can 
find further information.

Peter Sjölander
Chair, Superdry plc

6 October 2022

Board independence

Not 
Independent 2

Independent 5

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CHAIR’S GOVERNANCE STATEMENT

Governance  →  Corporate Governance Report

GOVERNANCE AT A GLANCE

I am pleased to report that Superdry’s 

governance framework has continued to 

serve the Group well in FY22. My fellow 

Directors and I have continued to guide 

and support the Executive Committee 

during my first full year as Chair of 

Superdry plc. On the pages that follow, 

our governance frameworks and how  

the Board and its Committees have 

operated and engaged with the Executive 

Committee and senior leadership, have 

been described in order to show that the 

Board continues to perform effectively.

Peter Sjölander

Chair, Superdry plc

This Corporate Governance  

Report includes:

•  Director and officer biographies (pages 76 to 77);

•  Statement of compliance with the Code and a 

description of how the Code principles have been 

applied to Superdry (pages 80 to 85);

•  Governance Framework (page 86);

•  Board activities and discussions (pages 88 to 89); and

•  The reports of the Nomination (page 94), Audit 

(page 98) and Remuneration (page 106) Committees.

The governance priorities of the Board  

in FY22 have been:

•  Continuing to work with the Executive Committee to 

guide the strategy and to identify and monitor the key 

business processes which will impact the successful 

delivery of our strategy;

•  Continuing to monitor progress of the internal controls 

framework review, the responsibility for which has 

been delegated to the Audit Committee – please see 

page 100 for details;

•  Promoting good information flows between the Board 

and the Executive Committee and ensuring that 

actions are followed up on a timely basis;

•  Establishing a Technology Committee;

•  Nurturing culture and promoting diversity and inclusion;

• 

Independently facilitated external Board evaluation 

and objective setting; and

•  Continued compliance with the Code. 

Corporate governance statement  

of compliance

The Group is subject to the UK Code of Corporate 

Governance (the ‘Code’) which was issued by the FRC in 

2018. For the year ended 30 April 2022, the Board considers 

that it has fully complied with the Code. This report, together 

with the reports of the Audit, Nomination and Remuneration 

Committees and the other statutory disclosures, provides 

information about our governance structures and Code 

compliance; the table on pages 80 to 85 ‘Applying the 

principles of the Code to Superdry’, explains in detail how we 

have applied each principle and where in this report you can 

find further information.

Peter Sjölander

Chair, Superdry plc

6 October 2022

Board independence

Not 

Independent 2

Independent 5

Board meeting attendance FY22 (25 April 2021 – 30 April 2022)
The Board held six scheduled meetings in FY22. The attendance of Board and Committee members is set out in the table 
below. The Chair ensures that regular meetings are also held with the Non-Executive Directors, without the presence of the 
Executive Directors.

Board/Committee member

Member since

Peter Sjölander

Julian Dunkerton

Shaun Wills

Faisal Galaria

Georgina Harvey

Alastair Miller

Helen Weir

29 April 2021

2 April 2019

26 April 2021

29 July 2019

29 July 2019

11 July 2019

11 July 2019

Board
No. of scheduled 
meetings attended

Audit Committee
No. of scheduled 
meetings attended

Nomination  
Committee
No. of scheduled 
meetings attended

Remuneration 
Committee
No. of scheduled 
meetings attended

Technology 
Committee
No. of scheduled 
meetings attended

6/6

6/6

6/6

6/6

6/6

6/6

6/6

N/A

N/A

N/A

3/3*

5/5

5/5

5/5

3/3

N/A

N/A

3/3

3/3

3/3

3/3

N/A

N/A

N/A

6/6

6/6

6/6

6/6

5/5

4/5

5/5

5/5

N/A

N/A

5/5

 * Faisal Galaria stepped down from the Audit Committee on 19 November 2021.

Board diversity information 

Ethnic diversity

Gender diversity

White 
Swedish 1

Asian 
British 1

Females 2

White 
British 5

Males 5

Directors’ skills matrix

International
experience 
4

Strategy and
transformation 
1 4

Technology/
Digital/
Ecommerce 
2 4

Retail/
Consumer/
Commercial 
1 2 4

Brand 
1 2 3 4

Financial/
Accounting 
1 2 3 4

Regulatory 
environment/
Listed/
Governance 
1 2 3 4

Supply chain/
Logistics 
3 4

Sustainability 
1 3

HR/
People 
4

Risk 
management 
1 2 3 4

Peter Sjölander

Julian Dunkerton

Shaun Wills

Faisal Galaria

Georgina Harvey

Alastair Miller

Helen Weir

●

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●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

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Key – Link to strategic objectives:

Inspire through product and style

1. 
2.  Engage through social
3.  Lead through sustainability
4.  Make it Happen

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Applying the principles of the Code to Superdry
The following pages explain how we have applied the principles of the Code to Superdry and where further information can 
be found.

1. Board Leadership and Company Purpose

Code principles

How we have applied the principles and where further  
information can be found 

A: A successful company  
is led by an effective and 
entrepreneurial board, whose 
role is to promote the long-
term sustainable success  
of the company, generating 
value for shareholders and 
contributing to wider society.

Board biographies containing details of the skills and relevant entrepreneurial experience 
of our Board members are on pages 76 to 77.

Our Governance Framework section on page 86 explains the governance structure, how 
authority is delegated, and how decisions have been reached. The activities of the Board in 
FY22 are set out on pages 88 to 89.

The effectiveness of the Board is judged each year as part of the annual Board evaluation. 
Details of the FY22 independent external Board evaluation, a comprehensive interview-
based assessment conducted with the Board, Executive Committee and Company 
Secretariat, are on page 90. Progress on FY22 Board objectives and details of objectives 
set for FY23, as a result of that evaluation, are on pages 90 to 91.

Our Section 172 Statement and stakeholders are set out on pages 26 to 33. The Section 
172 Statement explains how the principal decisions made by the Board in FY22 promoted 
the long-term sustainable success of the Group and generated value for shareholders and 
wider society. Further details of the activities of the Board and its Committees can be 
found in this Corporate Governance Report and in the reports of the Nomination (page 94), 
Audit (page 98) and Remuneration (page 106) Committees.

The following sections of this Annual Report contain details of our financial performance 
and KPIs, business model and strategy: CFO Review page 68, KPIs pages 23 and 24, 
business model pages 12 and 13, strategy pages 19 to 22 and financial results pages 148 
to 210.

The Sustainability Report on pages 40 to 46, considers our sustainability performance and 
contains sustainability metrics and comparative information. Superdry also publishes a 
separate Sustainability Report and its sustainability and ethical trading policies, at 
corporate.superdry.com. The TCFD disclosure on page 34 explains how we govern and 
consider climate change risk.

The People report on page 47 explains how Superdry is working to enhance its employee 
value proposition and how Superdry contributes to its communities.

B: The board should establish 
the company’s purpose, values 
and strategy, and satisfy itself 
that these and its culture are 
aligned. All directors must act 
with integrity, lead by example 
and promote the desired culture.

Our purpose is ‘To inspire and engage style-obsessed consumers, while leaving a positive 
environmental legacy’ and has been approved by the Board. Our Superdry values and 
culture are set out in the People Report on page 47.

Our business model is on pages 12 and 13 and our strategy is on pages 19 to 22. 
Our Sustainability Report on pages 40 to 46 demonstrates our commitment to 
sustainable practices which align with our purpose and strategy.

The Board Diversity and Inclusion Policy on page 97 sets out the Board’s statement on 
diversity and inclusion.

The Board biographies on pages 76 to 77 provide further details of our Board members and 
their professional backgrounds and experience. Each Non-Executive Director has a service 
contract in place which contains standard terms relating to their statutory duties, their role 
and responsibilities and the values and standards of behaviour that are expected of them. 
Our induction process includes briefings on behavioural expectations and relevant codes of 
practice and policies and procedures, such as our Share Dealing Code and Policy, are given 
to Directors as part of their onboarding process.

Our Board has access to Workplace, a Company-wide communications and information 
sharing tool. The Board has appointed a designated independent NED for workforce 
engagement and reviews the results of our regular Pulse surveys to allow them to monitor 
culture. Presentations have been made to the Board by the SD Voice and the Diversity and 
Inclusion group. Please see the People report for further information (page 47). 

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Governance  →  Corporate Governance Report

Applying the principles of the Code to Superdry

The following pages explain how we have applied the principles of the Code to Superdry and where further information can 

be found.

1. Board Leadership and Company Purpose

Code principles

How we have applied the principles and where further  

information can be found 

A: A successful company  

is led by an effective and 

entrepreneurial board, whose 

role is to promote the long-

term sustainable success  

of the company, generating 

Board biographies containing details of the skills and relevant entrepreneurial experience 

of our Board members are on pages 76 to 77.

Our Governance Framework section on page 86 explains the governance structure, how 

authority is delegated, and how decisions have been reached. The activities of the Board in 

FY22 are set out on pages 88 to 89.

value for shareholders and 

The effectiveness of the Board is judged each year as part of the annual Board evaluation. 

contributing to wider society.

Details of the FY22 independent external Board evaluation, a comprehensive interview-

based assessment conducted with the Board, Executive Committee and Company 

Secretariat, are on page 90. Progress on FY22 Board objectives and details of objectives 

set for FY23, as a result of that evaluation, are on pages 90 to 91.

Our Section 172 Statement and stakeholders are set out on pages 26 to 33. The Section 

172 Statement explains how the principal decisions made by the Board in FY22 promoted 

the long-term sustainable success of the Group and generated value for shareholders and 

wider society. Further details of the activities of the Board and its Committees can be 

found in this Corporate Governance Report and in the reports of the Nomination (page 94), 

Audit (page 98) and Remuneration (page 106) Committees.

The following sections of this Annual Report contain details of our financial performance 

and KPIs, business model and strategy: CFO Review page 68, KPIs pages 23 and 24, 

business model pages 12 and 13, strategy pages 19 to 22 and financial results pages 148 

to 210.

The Sustainability Report on pages 40 to 46, considers our sustainability performance and 

contains sustainability metrics and comparative information. Superdry also publishes a 

separate Sustainability Report and its sustainability and ethical trading policies, at 

corporate.superdry.com. The TCFD disclosure on page 34 explains how we govern and 

consider climate change risk.

The People report on page 47 explains how Superdry is working to enhance its employee 

value proposition and how Superdry contributes to its communities.

B: The board should establish 

Our purpose is ‘To inspire and engage style-obsessed consumers, while leaving a positive 

the company’s purpose, values 

environmental legacy’ and has been approved by the Board. Our Superdry values and 

and strategy, and satisfy itself 

culture are set out in the People Report on page 47.

that these and its culture are 

aligned. All directors must act 

with integrity, lead by example 

and promote the desired culture.

Our business model is on pages 12 and 13 and our strategy is on pages 19 to 22. 

Our Sustainability Report on pages 40 to 46 demonstrates our commitment to 

sustainable practices which align with our purpose and strategy.

The Board Diversity and Inclusion Policy on page 97 sets out the Board’s statement on 

diversity and inclusion.

The Board biographies on pages 76 to 77 provide further details of our Board members and 

their professional backgrounds and experience. Each Non-Executive Director has a service 

contract in place which contains standard terms relating to their statutory duties, their role 

and responsibilities and the values and standards of behaviour that are expected of them. 

Our induction process includes briefings on behavioural expectations and relevant codes of 

practice and policies and procedures, such as our Share Dealing Code and Policy, are given 

to Directors as part of their onboarding process.

Our Board has access to Workplace, a Company-wide communications and information 

sharing tool. The Board has appointed a designated independent NED for workforce 

engagement and reviews the results of our regular Pulse surveys to allow them to monitor 

culture. Presentations have been made to the Board by the SD Voice and the Diversity and 

Inclusion group. Please see the People report for further information (page 47). 

1. Board Leadership and Company Purpose (continued)

Code principles

How we have applied the principles and where further  
information can be found 

C. The board should ensure 
that the necessary resources 
are in place for the company  
to meet its objectives and 
measure performance against 
them. The board should also 
establish a framework of 
prudent and effective controls, 
which enable risk to be 
assessed and managed.

D. In order for the company to 
meet its responsibilities to 
shareholders and stakeholders, 
the board should ensure 
effective engagement with, 
and encourage participation 
from, these parties.

E. The board should ensure 
that workforce policies and 
practices are consistent with 
company values and support 
its long-term sustainable 
success. The workforce should 
be able to raise any matters 
of concern.

Please refer to the CEO Review on page 16 , CFO Review on page 68, KPIs on pages 23 and 
24 and Financial Statements from page 148 for full details of our financial performance.

How We Manage Our Risks on pages 53 to 67 discusses our risks and the systems for risk 
management and the Audit Committee Report on page 98 sets out the work of that 
Committee, the internal controls framework and the work that has been completed on our 
internal financial controls.

The Board receives CEO, finance and risk updates at each of its scheduled Board meetings 
where KPIs are monitored closely. The Board also receives weekly sales reports from the 
CFO in order to monitor sales performance.

Our Section 172 Statement and our stakeholder table on pages 26 to 33 provide details of 
our stakeholders, what matters to them, the mechanisms for engagement with them, and 
how stakeholder feedback, including from shareholders, reaches the Board and Executive 
Committee and how that feedback is considered when making decisions.

The People report on page 47 provides further details on colleagues and communities as 
stakeholder groups, including how we obtain feedback from our workforce and how we 
communicate effectively with them.

Our Sustainability Report on pages 40 to 46 provides details of our sustainability 
performance and our TCFD disclosure on page 34 explains how we are considering and 
governing climate change risk.

Further details of our policies and procedures can be found at corporate.superdry.com and 
the People report on page 47 has details of training and values.

The Directors’ Remuneration Report on page 106 contains further information on 
Remuneration Policy and the work of the Remuneration Committee in monitoring 
workforce pay.

The Section 172 Statement and stakeholder information on pages 26 to 33 provide 
information about how the Board and Executive Committee’s decision-making processes 
influence the long-term sustainable success of the Group.

Further information about the SD Voice, presentations to the Board and interactions with 
the workforce designated NED can be found in the People report on page 47.

Details of our independent confidential whistleblowing line and Whistleblowing Policy can 
be found on page 99.

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2. Division of Responsibilities

Code principles

How we have applied the principles and where further  
information can be found 

F. The Chair leads the board 
and is responsible for its 
overall effectiveness in 
directing the company. They 
should demonstrate objective 
judgement throughout their 
tenure and promote a culture 
of openness and debate. In 
addition, the Chair facilitates 
constructive board relations 
and the effective contribution 
of all NEDs, and ensures that 
Directors receive accurate, 
timely and clear information.

Board policies and processes are in place to ensure that the Board functions effectively 
and efficiently (for example the annual Board evaluation process, the division of 
responsibilities between the Chair and Senior Independent Director, and Matters Reserved 
for the Board, available at corporate.superdry.com.

This Corporate Governance Report contains details of Board balance, the division of 
responsibilities, how authority is delegated and the independence of the Chair and the 
NEDs (see Board biographies on pages 76 to 77).

The annual Board evaluation considers the effectiveness of the Chair, of each Director and 
of the Board as a whole. The evaluation also examines the quality of Board packs and 
information flows between the Board and the Executive Committee and the dynamics at 
work in the Boardroom. For full details of the Board evaluation conducted in FY22, please 
see page 90.

The Chair works with the Company Secretariat to plan agendas for Board meetings and 
ensures that Directors receive the right information on a timely basis.

G. The board should include an 
appropriate combination of 
executive and non-executive 
(and, in particular, independent 
non-executive) directors, such 
that no one individual or small 
group of individuals dominates 
the board’s decision-making. 
There should be a clear division 
of responsibilities between the 
leadership of the board and the 
executive leadership of the 
company’s business.

H. Non-executive directors 
should have sufficient  
time to meet their board 
responsibilities. They should 
provide constructive challenge, 
strategic guidance, offer 
specialist advice and hold 
management to account.

The Board biographies, indicating independence, are on pages 76 to 77 and an 
independence chart is on page 78.

The Non-Executive Directors were independent on appointment and continue to be 
considered independent. The Chair was independent on appointment. Independence is 
reviewed on a continual basis by the Chair with reference to the registers of directorships 
and Directors’ conflicts of interest and on an annual basis as part of the annual 
Board evaluation.

At least one third of the Board are independent Non-Executive Directors.

The Chair facilities open and frank discussions during Board and Committee meetings, 
where debate and challenge is encouraged, and decisions are reached collectively.

The Schedule of Matters Reserved for the Board can be found at corporate.superdry.com.

A Delegation of Authority matrix is in place and was reviewed and updated in May 2022.

The Chair meets regularly with the NEDs without the presence of Executive Directors to 
discuss Board matters.

The existing commitments of NEDs are reviewed prior to joining the Board.

Service contracts clearly set out the duties, responsibilities and expected time 
commitments of NEDs. Anticipated time commitments are discussed with candidates at 
interview and as part of our induction process.

The time commitments of NEDs and of the Chair are also considered as part of the annual 
Board evaluation – please refer to page 90 for further details.

Board biographies outlining the experience of each NED are on pages 76 to 77. The Board 
skills matrix is on page 79. Our Board and Committee attendance table is on page 79.

The Board activities table for FY22 is on pages 88 and 89 and provides an overview of the 
discussions at Board meetings in FY22 and in early FY23.

I. The board, supported by the 
Company Secretary, should 
ensure that it has the policies, 
processes, information, time 
and resources it needs in  
order to function effectively 
and efficiently.

The FY22 external Board evaluation results are on pages 90. The quality of information 
provided to the Board in Board packs and reports was considered as part of that review.

The Company Secretariat supports the Board in its work and receives regular feedback 
from the Chair and the NEDs on the quality and appropriateness of information, supplying 
further information on request and working with the Executive Committee to provide more 
detailed or specific information when necessary.

Induction packs contain a range of Company policies and processes, such as the Share 
Dealing Code and Policy, Anti-Bribery and Corruption Policy and Whistleblowing Policy.

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2. Division of Responsibilities

3. Composition, Succession and Evaluation

Code principles

How we have applied the principles and where further  

information can be found 

Code principles

How we have applied the principles and where further  
information can be found 

J. Appointments to the board 
should be subject to a formal, 
rigorous and transparent 
procedure, and an effective 
succession plan should be 
maintained for Board and 
senior management. Both 
appointments and succession 
plans should be based on merit 
and objective criteria and, 
within this context, should 
promote diversity of gender, 
social and ethnic backgrounds, 
cognitive and personal strengths.

The processes for appointments to the Board and to the Executive Committee are set out 
in the Nomination Committee Report on page 94.

Succession planning is included in the annual programme of works for the 
Nomination Committee.

The annual Board evaluation considers Board balance, composition and succession 
planning – details of that evaluation and its results can be found on page 90.

Board biographies are on pages 76 to 77, our Board skills matrix page is on page 79 and 
Board diversity information is on page 79.

The Board Diversity and Inclusion Policy and statement is in the Nomination Committee 
Report on page 97.

K. The board and its 
committees should have  
a combination of skills, 
experience and knowledge. 
Consideration should  
be given to the length of 
service of the board as  
a whole and membership 
regularly refreshed.

Please refer to the Board biographies on pages 76 to 77 where tenure is set out, and the 
Board skills matrix on page 79. The annual Board evaluation considers the balance of skills, 
knowledge and experience of Board members.

The processes for appointments to the Board are in the Nomination Committee Report on 
page 96.

Consideration of tenure is carried out annually by the Nomination Committee, please refer 
to page 95, and is also reviewed as part of the Board evaluation, please refer to page 90 for 
further details.

Please refer to details of the FY22 Board evaluation, results and objective setting on pages 
90 and 91. Please also refer to the Board biographies on pages 76 to 77 which sets out the 
continuing contributions of each Board Director with reference to re-election at the 
forthcoming AGM.

L. Annual evaluation of the 
board should consider its 
composition, diversity and how 
effectively members work 
together to achieve objectives. 
Individual evaluation should 
demonstrate whether each 
director continues to 
contribute effectively.

F. The Chair leads the board 

Board policies and processes are in place to ensure that the Board functions effectively 

and is responsible for its 

overall effectiveness in 

and efficiently (for example the annual Board evaluation process, the division of 

responsibilities between the Chair and Senior Independent Director, and Matters Reserved 

directing the company. They 

for the Board, available at corporate.superdry.com.

should demonstrate objective 

judgement throughout their 

tenure and promote a culture 

of openness and debate. In 

This Corporate Governance Report contains details of Board balance, the division of 

responsibilities, how authority is delegated and the independence of the Chair and the 

NEDs (see Board biographies on pages 76 to 77).

addition, the Chair facilitates 

The annual Board evaluation considers the effectiveness of the Chair, of each Director and 

constructive board relations 

of the Board as a whole. The evaluation also examines the quality of Board packs and 

and the effective contribution 

information flows between the Board and the Executive Committee and the dynamics at 

of all NEDs, and ensures that 

work in the Boardroom. For full details of the Board evaluation conducted in FY22, please 

Directors receive accurate, 

see page 90.

timely and clear information.

The Chair works with the Company Secretariat to plan agendas for Board meetings and 

ensures that Directors receive the right information on a timely basis.

G. The board should include an 

The Board biographies, indicating independence, are on pages 76 to 77 and an 

appropriate combination of 

independence chart is on page 78.

executive and non-executive 

(and, in particular, independent 

non-executive) directors, such 

that no one individual or small 

group of individuals dominates 

the board’s decision-making. 

of responsibilities between the 

leadership of the board and the 

executive leadership of the 

The Non-Executive Directors were independent on appointment and continue to be 

considered independent. The Chair was independent on appointment. Independence is 

reviewed on a continual basis by the Chair with reference to the registers of directorships 

and Directors’ conflicts of interest and on an annual basis as part of the annual 

Board evaluation.

There should be a clear division 

At least one third of the Board are independent Non-Executive Directors.

company’s business.

The Schedule of Matters Reserved for the Board can be found at corporate.superdry.com.

The Chair facilities open and frank discussions during Board and Committee meetings, 

where debate and challenge is encouraged, and decisions are reached collectively.

A Delegation of Authority matrix is in place and was reviewed and updated in May 2022.

The Chair meets regularly with the NEDs without the presence of Executive Directors to 

discuss Board matters.

H. Non-executive directors 

The existing commitments of NEDs are reviewed prior to joining the Board.

should have sufficient  

time to meet their board 

responsibilities. They should 

provide constructive challenge, 

strategic guidance, offer 

specialist advice and hold 

management to account.

Service contracts clearly set out the duties, responsibilities and expected time 

commitments of NEDs. Anticipated time commitments are discussed with candidates at 

interview and as part of our induction process.

The time commitments of NEDs and of the Chair are also considered as part of the annual 

Board evaluation – please refer to page 90 for further details.

Board biographies outlining the experience of each NED are on pages 76 to 77. The Board 

skills matrix is on page 79. Our Board and Committee attendance table is on page 79.

The Board activities table for FY22 is on pages 88 and 89 and provides an overview of the 

discussions at Board meetings in FY22 and in early FY23.

I. The board, supported by the 

The FY22 external Board evaluation results are on pages 90. The quality of information 

Company Secretary, should 

provided to the Board in Board packs and reports was considered as part of that review.

ensure that it has the policies, 

processes, information, time 

and resources it needs in  

order to function effectively 

and efficiently.

The Company Secretariat supports the Board in its work and receives regular feedback 

from the Chair and the NEDs on the quality and appropriateness of information, supplying 

further information on request and working with the Executive Committee to provide more 

detailed or specific information when necessary.

Induction packs contain a range of Company policies and processes, such as the Share 

Dealing Code and Policy, Anti-Bribery and Corruption Policy and Whistleblowing Policy.

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4. Audit, Risk and Internal Control

Code principles

How we have applied the principles and where further  
information can be found 

Please refer to the Audit Committee Report on page 98 and to the Audit Committee 
terms of reference available at corporate.superdry.com.

M. The board should establish 
formal and transparent policies 
and procedures to ensure the 
independence and effectiveness 
of internal and external audit 
functions and satisfy itself on  
the integrity of financial and 
narrative statements.

N. The board should present a fair, 
balanced and understandable 
assessment of the company’s 
position and prospects.

Our fair, balanced and understandable statement is on page 131. For further details 
please turn to the CEO Review on page 16, the CFO Review on page 68, How We 
Manage Our Risks on page 53, the Financial Statements from page 148 and the 
Independent Auditor’s Report on page 132.

Please refer to How We Manage Our Risks on page 53, to the Audit Committee Report 
on page 98 and to the Board activities and discussions in FY22 table on pages 88 
and 89.

O. The board should establish 
procedures to manage risk, 
oversee the internal control 
framework, and determine the 
nature and extent of the principal 
risks the company is willing to take 
in order to achieve its long-term 
strategic objectives.

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Governance  →  Corporate Governance Report

4. Audit, Risk and Internal Control

Code principles

How we have applied the principles and where further  

information can be found 

M. The board should establish 

Please refer to the Audit Committee Report on page 98 and to the Audit Committee 

formal and transparent policies 

terms of reference available at corporate.superdry.com.

and procedures to ensure the 

independence and effectiveness 

of internal and external audit 

functions and satisfy itself on  

the integrity of financial and 

narrative statements.

procedures to manage risk, 

oversee the internal control 

framework, and determine the 

nature and extent of the principal 

risks the company is willing to take 

in order to achieve its long-term 

strategic objectives.

and 89.

N. The board should present a fair, 

Our fair, balanced and understandable statement is on page 131. For further details 

balanced and understandable 

assessment of the company’s 

position and prospects.

please turn to the CEO Review on page 16, the CFO Review on page 68, How We 

Manage Our Risks on page 53, the Financial Statements from page 148 and the 

Independent Auditor’s Report on page 132.

O. The board should establish 

Please refer to How We Manage Our Risks on page 53, to the Audit Committee Report 

on page 98 and to the Board activities and discussions in FY22 table on pages 88 

5. Remuneration

Code principles

P. Remuneration policies and 
practices should be designed to 
support strategy and promote 
long-term sustainable success. 
Executive remuneration should be 
aligned to company purpose and 
values, and be clearly linked to the 
successful delivery of the 
company’s long-term strategy.

Q. A formal and transparent 
procedure for developing policy on 
executive remuneration and 
determining director and senior 
management remuneration should 
be established. No director should 
be involved in deciding their own 
remuneration outcome.

R. Directors should exercise 
independent judgement and 
discretion when authorising 
remuneration outcomes,  
taking account of company  
and individual performance,  
and wider circumstances.

How we have applied the principles and where further  
information can be found 

For details of our Remuneration Policy, the work of the Remuneration Committee and 
Executive Director remuneration, please turn to the Directors’ Remuneration Report on 
pages 106 to 126.

For details of our Remuneration Policy, the work of the Remuneration Committee and 
Executive Director remuneration, please turn to the Directors’ Remuneration Report on 
pages 106 to 126. The terms of reference for the Remuneration Committee are 
available at corporate.superdry.com.

For details of Director independence, please refer to the Board biographies on pages 
76 and 77 and to the independence infographic on page 78. For further details on 
Remuneration Policy please turn to the Directors’ Remuneration Report on page 106.

Independence is considered as part of the annual Board evaluation – please refer to 
page 90 for full details.

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OUR GOVERNANCE FRAMEWORK

Superdry governance framework

SUPERDRY PLC BOARD OF DIRECTORS

ALLOTMENT 
COMMITTEE

AUDIT 
COMMITTEE

NOMINATION 
COMMITTEE

REMUNERATION 
COMMITTEE

TECHNOLOGY 
COMMITTEE*

COLLEAGUE ENGAGEMENT 
FORUMS AND FEEDBACK 
MECHANISMS

Mechanisms include:

Superdry Voice

Female Leadership Forum

Diversity and Inclusion Forum

‘Pulse’ Surveys

Workplace

Board and Committee reports 
and papers identifying 
stakeholder perspectives

Sustainability Warriors

EXECUTIVE COMMITTEE

Membership includes:

CEO

CFO

Group General Counsel and Company Secretary

COO and heads of business areas

INCIDENT  
MANAGEMENT TEAM

Membership includes:

Executive Committee 
members  
(convenes as necessary)

RISK  
COMMITTEE

Membership includes:

Executive Committee 
members

Head of Risk Management 
and Internal Audit

HEALTH AND  
SAFETY COMMITTEE

Membership includes:

Retail Director

CFO

Head of Risk Management 
and Internal Audit

Group General Counsel  
and Company Secretary

 * Met between August 2021 and May 2022

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OUR GOVERNANCE FRAMEWORK

Superdry governance framework

SUPERDRY PLC BOARD OF DIRECTORS

ALLOTMENT 

COMMITTEE

AUDIT 

COMMITTEE

NOMINATION 

COMMITTEE

REMUNERATION 

COMMITTEE

TECHNOLOGY 

COMMITTEE*

COLLEAGUE ENGAGEMENT 

FORUMS AND FEEDBACK 

MECHANISMS

Mechanisms include:

Superdry Voice

Female Leadership Forum

Diversity and Inclusion Forum

‘Pulse’ Surveys

Workplace

Board and Committee reports 

and papers identifying 

stakeholder perspectives

Sustainability Warriors

EXECUTIVE COMMITTEE

Membership includes:

CEO

CFO

Group General Counsel and Company Secretary

COO and heads of business areas

INCIDENT  

MANAGEMENT TEAM

Membership includes:

Executive Committee 

members  

(convenes as necessary)

RISK  

COMMITTEE

Membership includes:

Executive Committee 

members

Head of Risk Management 

and Internal Audit

HEALTH AND  

SAFETY COMMITTEE

Membership includes:

Retail Director

CFO

Head of Risk Management 

and Internal Audit

Group General Counsel  

and Company Secretary

Governance  →  Corporate Governance Report

Our governance framework is structured to enable the 
effective operation and governance of the Group. The Board 
is collectively responsible for promoting the long-term 
sustainable success of the Group for all stakeholders. 
It comprises the Chair, CEO, CFO, Senior Independent 
Director (SID) and three further NEDs. The Board delegates 
specific responsibilities to each of its Committees, 
documented in terms of reference which are reviewed and 
approved by the Board, annually. Each Committee is chaired 
by a different independent NED, who each provide verbal 
updates on committee activities and key decisions at each 
scheduled Board meeting. The Board also maintains a 
Schedule of Matters Reserved, which is reviewed annually, 
and includes long-term strategic plans, capital expenditure 
over a certain level, budgets, approval of financial results 
and dividends.

There is a clear division of responsibilities between  
the Chair and the CEO. The duties of the Chair and Senior 
Independent Director are documented and reviewed 
regularly. All documents and terms of reference are available 
at corporate.superdry.com.

Responsibility for the day-to-day running of the Group is 
delegated to the CEO, who in turn delegates certain 
responsibilities to Executive Committee members relevant 
to their respective areas of responsibility. Details of our 
Executive Committee can be found at corporate.superdry.
com. The Executive Committee is collectively responsible 
for: developing and implementing the agreed strategy and 
objectives; developing, implementing, and monitoring 
budgets; reviewing the performance of the senior 
management team, as well as talent development of and 
succession for the wider workforce; regularly reviewing the 
organisational structure; monitoring and reviewing Group 
risk; and identifying new business opportunities. The CEO 
reports formally to the Board at each scheduled meeting and 
seeks Board approvals where necessary, in line with the 
Delegation of Authority (DoA).

In July 2021, the Board established a Technology Committee 
which met from August 2021 to May 2022. The Committee 
was delegated authority to monitor and support the 
implementation of digital and technology projects. Further 
details about the responsibilities and work of that Committee 
can be found on page 92 of the Corporate Governance Report, 
and page 29 of our Section 172 and stakeholders report.

Other key operational committees include:

•  The Risk Committee – responsible for the effective 

management of the Group’s risk management framework 
and processes;

•  The Health and Safety Committee – responsible for the 
effective management of the Group’s global health and 
safety culture, and supporting management processes; and

•  The Incident Management Team (IMT) – responsible for 

the management of incidents that could cause significant 
and adverse interruption to the business; for example, 
during FY22, the IMT met to oversee the continued 
response to the global Covid-19 pandemic.

Our DoA sets out the authorities given to individuals in the 
business, ensuring that decisions are taken at the right level 
and to reduce business and operational risk. It is regularly 
reviewed to ensure it remains relevant to our structure 
and activities.

Board meeting agendas are discussed and agreed by the 
Chair, CEO and CFO with the Company Secretary several 
weeks in advance of each meeting. The agendas contain 
standing items to ensure that reporting is balanced and 
consistent including Committee updates, CEO report, CFO 
report (covering management accounts, capital expenditure 
plans and investor relations updates), Legal and Governance, 
and Health and Safety. Board papers are circulated five 
working days in advance of meetings to allow adequate time 
for review and preparation. A level of information is 
contained in Board packs that allows consideration of 
strategic matters, whilst not over-burdening the Board with 
an unnecessary level of detail on operational or ‘business as 
usual’ matters. Templates are used for Board reports for 
consistency and to highlight key information.

Where Directors are not able to attend part of any Board or 
Committee meeting, Board members review the papers 
circulated for that meeting and provide comments to either 
the Chair, or the Group General Counsel and Company 
Secretary in advance of the meeting. All Directors attended 
each scheduled Board meeting in FY22. Following meetings, 
minutes are drafted and aim to be circulated within one week 
and an actions list is circulated with designated owners and 
specific time frames for the completion of actions.

The Company Secretariat maintains governance calendars 
and annual programmes of works for each Committee, to 
ensure that items are reviewed at appropriate times in the 
year at Board and Committee meetings. Care is taken by the 
Chair and Company Secretary to ensure that sufficient time 
is allowed for the discussion of agenda items, including 
stakeholder perspectives. Strategic updates and business 
area ‘deep dives’ are undertaken at scheduled Board 
meetings. For further information on the Board’s activities 
and discussions in FY22, please see below.

 * Met between August 2021 and May 2022

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Board activities and discussions in FY22

Meeting

Activity/discussion

Link to strategic 
objectives

All scheduled Board meetings received the following reports:
•  Updates from the Audit, Remuneration, Nomination and Technology Committee chairs
•  CEO report (including People, Risk, Sustainability and supply chain)
•  CFO (management accounts, finance reports, capital expenditure requests, IR updates)
•  Legal and Governance
•  Health and Safety dashboard and reports

The following items formed part of Board meeting discussions and activities during FY22, and up to the 
date of this report 

5 July 2021

Technology Committee

The composition and responsibilities of a new Technology Committee were agreed to 
monitor the implementation of key technology and digital transformation projects.

5 July 2021

Review of risk and principal risks and uncertainties

5 July 2021

Chief Operating Officer ‘first 90 days in’ presentation

Silvana Bonello presented an assessment of her first months in post as COO.

17 September 2021

‘Deep dive’ on Integrated Marketplaces

Silvana Bonello (Chief Operating Officer), Craig McGregor (Global Retail Director) and 
Justin Lodge (Chief Marketing Officer).

22 October 2021

‘Deep dive’ on people, talent and retention

Presentation from Head of Talent Acquisition.

17/18 November 
2021

Board visits to The Duke distribution centre, Burton-on-Trent, and to the new 
Oxford Street, London flagship store 

17 November 2021

‘Deep dive’ on marketing – influencer and ambassador strategy and Performance 
Marketing methodology

Justin Lodge, (Chief Marketing Officer).

3 December 2021* Covid-19 risk mitigation

Black Friday trading update

Share Dealing Code and Share Dealing Policy review
Whistleblowing Policy – updated to reflect the requirements of the EU Whistleblowing 
Directive. See the Audit Committee Report on page 99 for further details on whistleblowing.

19 January 2022*

FY22 Interim results and announcement

•  Use technology  
to accelerate  
our plans

•  Digitise Superdry
•  Unlock data

•  All objectives 
and initiatives

•  All objectives 
and initiatives

•  Operate in  

an integrated 
marketplace

•  Shift from 

multi-channel  
to omni-channel

•  Creating  

an amazing 
employee 
experience

•  Talent 

management

•  Create ‘Best  

in Class’ social 
media 
engagement

•  Create an 

effective content 
factory

•  All objectives 
and initiatives

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Board activities and discussions in FY22

Meeting

Activity/discussion

Link to strategic 

objectives

All scheduled Board meetings received the following reports:

•  Updates from the Audit, Remuneration, Nomination and Technology Committee chairs

•  CEO report (including People, Risk, Sustainability and supply chain)

•  CFO (management accounts, finance reports, capital expenditure requests, IR updates)

•  Legal and Governance

•  Health and Safety dashboard and reports

The following items formed part of Board meeting discussions and activities during FY22, and up to the 

date of this report 

5 July 2021

Technology Committee

The composition and responsibilities of a new Technology Committee were agreed to 

monitor the implementation of key technology and digital transformation projects.

5 July 2021

Review of risk and principal risks and uncertainties

5 July 2021

Chief Operating Officer ‘first 90 days in’ presentation

Silvana Bonello presented an assessment of her first months in post as COO.

17 September 2021

‘Deep dive’ on Integrated Marketplaces

Silvana Bonello (Chief Operating Officer), Craig McGregor (Global Retail Director) and 

Justin Lodge (Chief Marketing Officer).

22 October 2021

‘Deep dive’ on people, talent and retention

Presentation from Head of Talent Acquisition.

17/18 November 

Board visits to The Duke distribution centre, Burton-on-Trent, and to the new 

2021

Oxford Street, London flagship store 

17 November 2021

‘Deep dive’ on marketing – influencer and ambassador strategy and Performance 

Marketing methodology

Justin Lodge, (Chief Marketing Officer).

3 December 2021* Covid-19 risk mitigation

Black Friday trading update

Share Dealing Code and Share Dealing Policy review

Whistleblowing Policy – updated to reflect the requirements of the EU Whistleblowing 

Directive. See the Audit Committee Report on page 99 for further details on whistleblowing.

•  Use technology  

to accelerate  

our plans

•  Digitise Superdry

•  Unlock data

•  All objectives 

and initiatives

•  All objectives 

and initiatives

•  Operate in  

an integrated 

marketplace

•  Shift from 

multi-channel  

to omni-channel

•  Creating  

an amazing 

employee 

experience

•  Talent 

management

•  Create ‘Best  

in Class’ social 

media 

engagement

•  Create an 

effective content 

factory

•  All objectives 

and initiatives

Meeting

Activity/discussion

31 January 2022

Chief Technology Officer ‘first 90 days in’ presentation

Matt Horwood.

31 January 2022

Global People Director ‘first 90 days in’ presentation

Cathryn Petchey.

1 February 2022*

Group Strategy Review

Board and Executive Committee strategy day at which Executive Committee members 
updated the Board on progress against the strategic objectives. Please see pages 19 to 
22 for more information about the strategy.

24 March 2022

Five-Year Plan and strategy

24 March 2022

ESG Governance proposal

24 March 2022

‘Deep dive’ on Health and Safety

Craig McGregor (Global Head of Retail) and Ian Morgan (Health and Safety and 
Facilities Manager).

24 March 2022
09 May 2022

9 May 2022

9 May 2022

FY23 Budget

The Group’s FY23 budget and Five-Year Plan was considered and approved by the Board.

Potential new auditor presentation (RSM)

‘Deep dive’ on stock

Silvana Bonello (Chief Operating Officer).

11 May 2022*

Pre-close trading statement announcement

15 July 2022

‘Deep-dive’ on Ecommerce

Justin Lodge (Chief Marketing Officer).

15 July 2022

Diversity and Inclusion update (including progress on Board, Executive Committee 
and senior leadership team diversity and inclusion targets)

16 September 2022 ‘Deep dive’ on Wholesale

Silvana Bonello (Chief Operating Officer).

16 September

‘Deep dive’ on buy process

Link to strategic 
objectives

•  Use technology 
to accelerate  
our plans

•  Create an 

amazing people 
experience

•  Deliver profitable 

growth

•  ALL

•  Lead through 
sustainability

•  Great 

governance

•  Create an 

amazing people 
experience

•  Great 

governance

•  Deliver profitable 

growth

•  ALL

•  Deliver profitable 

growth

•  ALL

•  Use technology 
to accelerate 
our plans

•  Provide a leading 

consumer 
experience

•  Create an 

amazing people 
experience
•  Lead through 
sustainability

•  Deliver profitable 

growth

•  Operate in an 
integrated 
marketplace

•  Inspire through 

product and style
•  Deliver profitable 

growth

19 January 2022*

FY22 Interim results and announcement

6 October

FY22 Annual Report and preliminary results

 * Not scheduled meetings.

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Other governance matters

NED independence and time commitments
Our Board consists of four independent NEDs (Georgina 
Harvey, Faisal Galaria, Alastair Miller and Helen Weir), two 
Executive Directors (Julian Dunkerton and Shaun Wills) and 
Chair Peter Sjölander, who was considered by the Board to 
be independent on his appointment on 29 April 2021. The 
independence of the NEDs is reviewed on an annual basis. 
The time commitments and performance of the NEDs are 
also reviewed as part of that process; service contracts 
clearly set out the anticipated time commitments of their 
roles. Further terms ensure that the Chair and NEDs 
continue to meet the requirements of the Code. No NED has 
exceeded the maximum nine-year term of service noted in 
the Code. The Board considers that each of its NEDs 
continues to dedicate sufficient time to their roles and is 
independent. Due to the continued impact on the Group of 
the global pandemic, the impact of the Ukrainian war on 
operations, colleague wellbeing and the global economic 
outlook, and the continued refinement of our strategy, 
the NEDs dedicated additional time to their Board duties 
during FY22.

Board objectives FY22 – results

External Board evaluation and 
objective setting
In April and May 2022, an external Board evaluation was 
carried out by independent board evaluator Alison Gill of 
Bvalco Limited. Neither Alison Gill, nor Bvalco Limited, have 
any other connection with the Group or any of its Directors.

The review consisted of:

• 

Initial review of Board and Committee agendas, packs 
and information;

•  One-to-one interviews with all Board and Executive 

Committee members, the Group General Counsel and 
Company Secretary and the Deputy Company Secretary;

•  Alison Gill attended Board and Committee meetings and 
the Board and Executive Committee strategy review day;

•  Review of the balance of skills, knowledge and experience 

on the Board;

•  Evaluation of the Chair’s performance;

• 

‘One to one’ feedback sessions with the Chair, SID, CEO, 
CFO and General Counsel and Company Secretary and a 
separate feedback session with the Board as a whole; and

•  A detailed written report, including recommendations for 

change and potential Board objectives for FY23.

Strategy

Technology

Engagement  
with colleagues

Diversity and  
Inclusion

Objectives

Results

Monitor the implementation of the Five-Year 
Plan, focusing on key deliverables and on holding 
the CEO, CFO and Executive team to account for 
its delivery, ensuring there is an appropriate 
governance framework that underpins it.

The Board successfully monitored the 
implementation of the Five-Year Plan; the 
strategic deliverables were approved by the 
Board in March 2022, with priority deliverables 
presented in May 2022. A governance and 
reporting framework underpins the strategy.

Oversee, through the Technology Committee, 
the effective delivery and implementation of the 
technology roadmap.

The Technology Committee was set up and held 
meetings throughout FY22 – please refer to the 
Technology section below on page 92.

Ensure Board members continue to engage with 
Superdry colleagues to enhance the Board’s 
understanding of colleague sentiment, culture 
and values.

Actively monitor Superdry’s diversity and 
inclusion targets and hold management to 
account for building a diverse, inclusive and 
respectful culture.

The Board received regular People reports and 
Pulse survey results and have access to 
Workplace. Board members visited head office, 
distribution centres and stores to engage with 
colleagues at all levels. 

The Nomination Committee reviewed the Board 
Diversity and Inclusion Policy, set new targets for 
Board diversity and inclusion and reviewed 
progress on Superdry’s diversity and inclusion 
targets on 15 July 2022 – please refer to page 97 
for details.

Board balance and composition was considered 
as part of the external Board evaluation during 
FY22 – please refer to page 90.

Board composition and 
succession planning

To further consider Board composition and 
succession during FY22.

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Other governance matters

NED independence and time commitments

Our Board consists of four independent NEDs (Georgina 

Harvey, Faisal Galaria, Alastair Miller and Helen Weir), two 

Executive Directors (Julian Dunkerton and Shaun Wills) and 

Chair Peter Sjölander, who was considered by the Board to 

be independent on his appointment on 29 April 2021. The 

independence of the NEDs is reviewed on an annual basis. 

The time commitments and performance of the NEDs are 

also reviewed as part of that process; service contracts 

clearly set out the anticipated time commitments of their 

roles. Further terms ensure that the Chair and NEDs 

continue to meet the requirements of the Code. No NED has 

exceeded the maximum nine-year term of service noted in 

the Code. The Board considers that each of its NEDs 

continues to dedicate sufficient time to their roles and is 

independent. Due to the continued impact on the Group of 

the global pandemic, the impact of the Ukrainian war on 

operations, colleague wellbeing and the global economic 

outlook, and the continued refinement of our strategy, 

the NEDs dedicated additional time to their Board duties 

during FY22.

Board objectives FY22 – results

External Board evaluation and 

objective setting

In April and May 2022, an external Board evaluation was 

carried out by independent board evaluator Alison Gill of 

Bvalco Limited. Neither Alison Gill, nor Bvalco Limited, have 

any other connection with the Group or any of its Directors.

The review consisted of:

• 

Initial review of Board and Committee agendas, packs 

and information;

•  One-to-one interviews with all Board and Executive 

Committee members, the Group General Counsel and 

Company Secretary and the Deputy Company Secretary;

•  Alison Gill attended Board and Committee meetings and 

the Board and Executive Committee strategy review day;

•  Review of the balance of skills, knowledge and experience 

on the Board;

•  Evaluation of the Chair’s performance;

• 

‘One to one’ feedback sessions with the Chair, SID, CEO, 

CFO and General Counsel and Company Secretary and a 

separate feedback session with the Board as a whole; and

•  A detailed written report, including recommendations for 

change and potential Board objectives for FY23.

Strategy

Monitor the implementation of the Five-Year 

The Board successfully monitored the 

Objectives

Results

Plan, focusing on key deliverables and on holding 

implementation of the Five-Year Plan; the 

the CEO, CFO and Executive team to account for 

strategic deliverables were approved by the 

its delivery, ensuring there is an appropriate 

Board in March 2022, with priority deliverables 

governance framework that underpins it.

presented in May 2022. A governance and 

reporting framework underpins the strategy.

Technology

Oversee, through the Technology Committee, 

The Technology Committee was set up and held 

the effective delivery and implementation of the 

meetings throughout FY22 – please refer to the 

technology roadmap.

Technology section below on page 92.

Engagement  

with colleagues

Ensure Board members continue to engage with 

The Board received regular People reports and 

Superdry colleagues to enhance the Board’s 

Pulse survey results and have access to 

understanding of colleague sentiment, culture 

Workplace. Board members visited head office, 

and values.

distribution centres and stores to engage with 

colleagues at all levels. 

Diversity and  

Inclusion

Actively monitor Superdry’s diversity and 

The Nomination Committee reviewed the Board 

inclusion targets and hold management to 

Diversity and Inclusion Policy, set new targets for 

account for building a diverse, inclusive and 

Board diversity and inclusion and reviewed 

respectful culture.

progress on Superdry’s diversity and inclusion 

targets on 15 July 2022 – please refer to page 97 

for details.

Board composition and 

succession planning

To further consider Board composition and 

Board balance and composition was considered 

succession during FY22.

as part of the external Board evaluation during 

FY22 – please refer to page 90.

Board objectives agreed for FY23

Topic

Shifting mindset  
and culture

Who 

Chair

Objective

1.  Focus Board time on the most important strategic matters.

2.  Continuing to build Board and Executive Committee relationships.

3.  Broadening the scope of diversity and inclusion initiatives to 

engage with wider communities.

Building the Executive 
Committee as a team and 
clarifying the expectations 
of the Board

CEO

1.  Create an Executive Committee development programme which 

should include setting a behavioural code of conduct.

2.  The Executive Committee should also consider how it interfaces 
with and gets the best value from the Board. This discussion  
should include:

a.  Feeding back to the Executive Committee the outcome of the 

Board review.

b.  Hosting a discussion about what the Executive Committee 

wants from and can expect from the Board.

c.  Making clear on every agenda item the purpose and 

desired outcome.

3.  The Non-Executive Directors should consider their role in helping 

the team to develop.

Gaining strategic clarity

The whole Board 

1.  Collate a full set of outstanding strategic questions.

2.  Fully define the strategic imperatives.

3.  Decide the rhythm and regularity by which each strategic 

imperative should be brought back to the Board.

4.  Embed regular checks and reflections to ensure the Board is using 

its time on the most important strategic matters.

Board composition  
and diversity

Nomination Committee

1.  Consider increasing the size of the Board by one or two more 

Chair 

Non-Executives.

Effectiveness of the 
Nomination Committee

The Chair 

Effectiveness of the 
Company Secretariat

The Company Secretary 
and General Counsel 

Effectiveness of controls

Audit Committee

2.  The Nomination Committee should complete a review of the skills 
matrix of the Board in light of the business strategy. Particular 
areas for consideration should be international experience, brand 
and Ecommerce.

3.  Targets for Board diversity should be considered in the light of 
best practice, particularly for gender, age, ethnicity and LGBT.

The Nomination Committee needs to consider Board composition/
succession and Executive Committee succession. This should 
deliver both plans for key person risk as well as longer-term plans for 
Executive succession.

Ensure the Company Secretariat has a role which is increasingly 
educational and facilitative of the Executive and Board needs, as 
well as administrative.

The Audit Committee should ensure significant progress is made in 
FY23 with the Group’s finance transformation project to establish a 
robust control environment. 

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Technology Committee

During FY22, the Board established a Technology Committee to monitor and support the implementation of key digital projects, 
which included refreshing the Ecommerce websites and replacing the merchandising management system which was reaching 
the end of its life. The Committee was disbanded in May 2022 once these key projects had been initialised, with the Board 
continuing to oversee and monitor the performance of these systems.

Members of the Committee included Peter Sjölander (Chair), Helen Weir, Faisal Galaria, Julian Dunkerton and Shaun Wills. 
Executive Committee attendees included the Chief Operating Officer, Chief Marketing Officer and, from his appointment in 
November 2021, the Chief Technology Officer.

Key responsibilities of the Committee include:
•  Providing the Technology and Digital teams with strategic direction;

•  Monitoring the deployment of key projects against roadmaps;

•  Reviewing and agreeing new initiatives for the delivery of strategic objectives; and

•  Ensuring an appropriate technology strategy for Superdry in line with the strategic objectives, with an emphasis on 

execution, delivery and people capability.

There were five scheduled meetings throughout FY22 and one inter-meeting update in March 2022. The table below sets out 
the matters reviewed and discussed by the Technology Committee at each meeting. The Committee Chair provided a verbal 
update of the Committee’s work at each scheduled Board meeting.

Committee meetings

Scheduled meetings

Agenda items

FY22

5 August 2021

•  Terms of reference/agreement of scope/mechanism for reporting outcomes to the Board;
•  Digital Transformation proposal (including the review of existing capabilities and recruitment 

challenges in a competitive environment);

•  Life of an order;
•  Technology infrastructure and operating model; and
•  Customer Data Platform (including CAPEX and potential cost-savings).

22 September 2021

•  Technology/Digital projects RAG List (monitoring and oversight of the replacement of our 
merchandising and inventory planning system, and upgrading our Ecommerce websites);

12 October 2021

3 December 2021

10 February 2022

FY23

24 May 2022

•  Technology/Digital Roadmap;
•  Enterprise Data Strategy update; and
•  Digital B2B.

•  Technology/Digital projects RAG List;
•  Ecommerce websites – status update; and
•  Roadmap for recruiting/developing digital talent.

•  Technology/Digital projects RAG List;
•  Ecommerce websites – status update; and
•  Digital Product Roadmap.

•  Targets for ‘Vital Few’ integrations in technology systems;
•  Merchandising management system update;
•  Ecommerce websites – status update (including external assurance review);
•  Technology/Digital projects RAG List;
•  Digital Product Roadmap; and
•  Retail stores hardware contract tender.

•  Merchandising management system update;
•  Ecommerce websites – status update;
•  Technology/Digital projects RAG List;
•  Digital Product Roadmap – Q1 focus;
•  Website KPIs; and
•  Addressing the Tech Talent challenge.

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Technology Committee

During FY22, the Board established a Technology Committee to monitor and support the implementation of key digital projects, 

which included refreshing the Ecommerce websites and replacing the merchandising management system which was reaching 

the end of its life. The Committee was disbanded in May 2022 once these key projects had been initialised, with the Board 

continuing to oversee and monitor the performance of these systems.

Members of the Committee included Peter Sjölander (Chair), Helen Weir, Faisal Galaria, Julian Dunkerton and Shaun Wills. 

Executive Committee attendees included the Chief Operating Officer, Chief Marketing Officer and, from his appointment in 

November 2021, the Chief Technology Officer.

Key responsibilities of the Committee include:

•  Providing the Technology and Digital teams with strategic direction;

•  Monitoring the deployment of key projects against roadmaps;

•  Reviewing and agreeing new initiatives for the delivery of strategic objectives; and

•  Ensuring an appropriate technology strategy for Superdry in line with the strategic objectives, with an emphasis on 

execution, delivery and people capability.

There were five scheduled meetings throughout FY22 and one inter-meeting update in March 2022. The table below sets out 

the matters reviewed and discussed by the Technology Committee at each meeting. The Committee Chair provided a verbal 

update of the Committee’s work at each scheduled Board meeting.

Committee meetings

Scheduled meetings

Agenda items

FY22

5 August 2021

•  Terms of reference/agreement of scope/mechanism for reporting outcomes to the Board;

•  Digital Transformation proposal (including the review of existing capabilities and recruitment 

challenges in a competitive environment);

•  Life of an order;

•  Technology infrastructure and operating model; and

•  Customer Data Platform (including CAPEX and potential cost-savings).

22 September 2021

•  Technology/Digital projects RAG List (monitoring and oversight of the replacement of our 

merchandising and inventory planning system, and upgrading our Ecommerce websites);

•  Technology/Digital Roadmap;

•  Enterprise Data Strategy update; and

•  Digital B2B.

12 October 2021

•  Technology/Digital projects RAG List;

•  Ecommerce websites – status update; and

•  Roadmap for recruiting/developing digital talent.

3 December 2021

•  Technology/Digital projects RAG List;

•  Ecommerce websites – status update; and

•  Digital Product Roadmap.

10 February 2022

•  Targets for ‘Vital Few’ integrations in technology systems;

•  Merchandising management system update;

•  Ecommerce websites – status update (including external assurance review);

FY23

24 May 2022

•  Merchandising management system update;

•  Technology/Digital projects RAG List;

•  Digital Product Roadmap; and

•  Retail stores hardware contract tender.

•  Ecommerce websites – status update;

•  Technology/Digital projects RAG List;

•  Digital Product Roadmap – Q1 focus;

•  Website KPIs; and

•  Addressing the Tech Talent challenge.

Directors’ indemnity insurance
We maintain Directors’ and Officers’ Liability Insurance 
which provides appropriate cover for any legal action 
brought against our Directors and/or officers. In accordance 
with section 236 of the Companies Act 2006, qualifying 
third-party indemnity provisions are in place for all Directors 
of Group companies, in respect of liabilities incurred as a 
result of their office, as far as is permitted by the law.

Re-election of Directors and AGM
At the AGM, Directors will offer themselves for re-election. 
We consider the Directors offering themselves for re-
election to be effective, committed to their roles and to have 
sufficient time available to perform their duties. For further 
information on the specific reasons why each Director’s 
contribution is important to the Group’s long-term 
sustainable success, please refer to pages 76 and 77.

Our AGM will take place on Monday 31 October 2022. The 
notice of the meeting can be found at corporate.superdry.com. 
The Directors consider that each of the proposed resolutions 
in that notice are in the best interests of the Group and 
shareholders. The resolutions are put to a poll, rather than a 
show of hands, to ensure that the votes of all shareholders 
are counted, even if they cannot attend in person. Proxy 
forms allow for three-way voting. All Board members attend 
the AGM and are available to answer questions during the 
meeting or to discuss matters more informally following 
the meeting.

Approved and signed on behalf of the Board

Ruth Daniels
Company Secretary

6 October 2022

Further information about the work of the Committee can be 
found in the Section 172 Statement on page 26. The 
Committee held its final meeting on 24 May 2022, as it had 
fulfilled its purpose of steering the introduction of Superdry’s 
technology roadmap. The Chief Technology Officer provides 
regular updates to the Board.

Diversity and inclusion
The Board has oversight of diversity and inclusion matters 
but delegates authority to the Nomination Committee to 
consider these matters. In July 2022, the Nomination 
Committee approved a revised Board Diversity and Inclusion 
Policy, to include enhanced diversity targets introduced by 
the Financial Conduct Authority in April 2022. Please see the 
Nomination Committee Report at page 94 for further details 
of our Board Diversity and Inclusion Policy and statement. 
The People report on page 52 provides further information 
about our progress against our diversity and inclusion targets.

Risk management and internal control
The Board confirms that there are processes for identifying 
and mitigating risks and a system of internal financial and 
non-financial controls. For a description of our systems for 
risk management, please see How We Manage Our Risks on 
page 53. For further information on our internal control 
framework and the ongoing work to ensure it is robust, 
please see the Audit Committee Report on page 98.

Whistleblowing arrangements
The Group operates an independent and confidential, global 
whistleblowing line for the reporting of unethical conduct – 
for full information please turn to page 99.

Directors’ conflicts
The Directors are required to avoid a situation in which they 
have, or could have, a direct or indirect conflict with the 
interests of the Company. The Board has established a 
procedure whereby the Directors are required to notify the 
Chairman and the General Counsel and Company Secretary 
of all potential new outside interests and actual or perceived 
conflicts of interest that may affect them in their roles as 
Directors of Superdry. All potential conflicts of interest are 
authorised by the Board and changes to the register of 
Directors’ interests are reviewed by the Board at scheduled 
Board meetings.

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NOMINATION COMMITTEE REPORT

‘The role of the Nomination Committee is  
to ensure that the Board and Executive 
Committee have the right balance of skills, 
knowledge and experience to both discharge 
their responsibilities and to respond 
appropriately to emerging challenges 
and opportunities.’

Helen Weir
Chair of the Nomination Committee

Dear Shareholders
Welcome to my first Nomination Committee Report, 
following my appointment as Chair of the Committee on 
9 June 2022. I would like to take this opportunity to thank the 
Chair of the Board and former Nomination Committee Chair, 
Peter Sjölander, for his work as Chair of this Committee from 
21 April 2021 until he stepped down as Committee Chair on 
9 June 2022.

At Superdry, we recognise the importance of building an 
experienced, effective and inclusive Board and Executive 
Committee that works openly together to achieve Superdry’s 
strategic objectives.

There were no new Board appointments during FY22; 
however, Non-Executive Director Faisal Galaria announced 
on 10 June 2022, that he would not seek re-election at this 
year’s Annual General Meeting (AGM) due to other external 
commitments. Faisal joined the Board, along with myself and 
fellow Non-Executive Directors Georgina Harvey and Alastair 
Miller in July 2019, at a time of change for Superdry. He has 
been a great source of support to the Board and Executive 
Committee, particularly in relation to digital and technology 
planning and projects, and I would like to take this 
opportunity to thank Faisal for his service to this Committee 
and to Superdry. The Board is currently in the process of 
recruiting a new Non-Executive Director and expect to be 
able to announce the successful candidate during FY23.

There were two important new appointments to our 
Executive Committee in FY21. Cathryn Petchey, Global 
People Director, and Matt Horwood, Chief Technology 
Officer, both joined Superdry in November 2021, to lead the 
key business areas of HR and Technology, respectively.

Nomination Committee – members
•  Faisal Galaria

•  Georgina Harvey

•  Alastair Miller

•  Peter Sjölander

•  Helen Weir (Chair)

Nomination Committee – attendance
•  There were three scheduled meetings during FY22, 

and all Committee members attended each meeting. 
Please refer to the Board and Committee meetings 
attendance table on page 79 for details.

•  Regular attendees at meetings included the Global 
People Director, the Group General Counsel and 
Company Secretary and the Deputy Company 
Secretary. The role of secretary was performed by the 
Company Secretary or their Nominee. A report of the 
Committee’s activities is given to the Board at each of 
its scheduled meetings.

Towards the end of FY22, we reviewed elements of our 
organisational structure to ensure they remained fit for 
purpose and ready to take on the challenges of our strategy 
and Five-Year Plan.

The independent external Board evaluation that was 
originally scheduled to take place in FY23 was brought 
forward to take place at the end of FY22, as the Board 
believed that, following the appointments of Peter Sjölander 
and Shaun Wills in April 2021, this was the right time to 
perform a detailed and independent review of the balance  
of skills, knowledge, experience and diversity on the Board, 
how effectively the Board was performing and how 
interactions between the Board and the Executive 
Committee were operating.

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NOMINATION COMMITTEE REPORT

Governance  →  Nomination Committee Report

Committee meetings
Scheduled meetings

Agenda items

FY22

1 July 2021

31 January 2022

24 March 2022

FY23

9 May 2022

9 June 2022

15 July 2022

•  Review of Board and Executive Committee objectives for FY22;
•  Colleague engagement (Pulse) survey results;
•  Review and approval of Nomination Committee report (Annual Report FY21);
•  Director tenure and election/re-election at AGM;
•  Balance of Board skills, knowledge and experience; and
•  Review of Committee governance calendar and standing agenda.

•  Review of organisational structure;
•  Progress check on Board objectives for FY22;
•  Timing and process for annual Board and Committee performance review;
•  Committee terms of reference annual review; and
•  Review of Committee governance calendar and standing agenda.

•  Review of organisational structure.

•  Review of organisational structure; and
•  Review of high level results of the independent external Board evaluation.

•  Consideration of election/re-election of directors at 2022 AGM; 
•  Board and Committee composition; 
•  Resignation/appointment of Committee Chair; 
•  Executive Committee objectives (FY23).

•  Independent external Board evaluation detailed results report; 
•  Consideration of results of FY22 Board objectives; 
•  Board objective setting for FY23; 
•  CEO objectives for FY23; 
•  Board diversity and inclusion policy review (including review and amendment of 

Board diversity targets); 

•  Executive Committee performance review process update; 
•  Review of draft Nomination Committee report for FY22; 
•  Final recommendations for election/re-election of Directors at forthcoming AGM.

‘The role of the Nomination Committee is  

to ensure that the Board and Executive 

Committee have the right balance of skills, 

Nomination Committee – members

•  Faisal Galaria

knowledge and experience to both discharge 

•  Georgina Harvey

their responsibilities and to respond 

appropriately to emerging challenges 

and opportunities.’

Helen Weir

Chair of the Nomination Committee

•  Alastair Miller

•  Peter Sjölander

•  Helen Weir (Chair)

Nomination Committee – attendance

•  There were three scheduled meetings during FY22, 

and all Committee members attended each meeting. 

Please refer to the Board and Committee meetings 

attendance table on page 79 for details.

•  Regular attendees at meetings included the Global 

People Director, the Group General Counsel and 

Company Secretary and the Deputy Company 

Secretary. The role of secretary was performed by the 

Company Secretary or their Nominee. A report of the 

Committee’s activities is given to the Board at each of 

its scheduled meetings.

Dear Shareholders

Welcome to my first Nomination Committee Report, 

following my appointment as Chair of the Committee on 

9 June 2022. I would like to take this opportunity to thank the 

Towards the end of FY22, we reviewed elements of our 

organisational structure to ensure they remained fit for 

purpose and ready to take on the challenges of our strategy 

and Five-Year Plan.

Chair of the Board and former Nomination Committee Chair, 

The independent external Board evaluation that was 

Peter Sjölander, for his work as Chair of this Committee from 

21 April 2021 until he stepped down as Committee Chair on 

originally scheduled to take place in FY23 was brought 

forward to take place at the end of FY22, as the Board 

9 June 2022.

At Superdry, we recognise the importance of building an 

experienced, effective and inclusive Board and Executive 

Committee that works openly together to achieve Superdry’s 

strategic objectives.

believed that, following the appointments of Peter Sjölander 

and Shaun Wills in April 2021, this was the right time to 

perform a detailed and independent review of the balance  

of skills, knowledge, experience and diversity on the Board, 

how effectively the Board was performing and how 

interactions between the Board and the Executive 

There were no new Board appointments during FY22; 

Committee were operating.

however, Non-Executive Director Faisal Galaria announced 

on 10 June 2022, that he would not seek re-election at this 

year’s Annual General Meeting (AGM) due to other external 

commitments. Faisal joined the Board, along with myself and 

fellow Non-Executive Directors Georgina Harvey and Alastair 

Miller in July 2019, at a time of change for Superdry. He has 

been a great source of support to the Board and Executive 

Committee, particularly in relation to digital and technology 

planning and projects, and I would like to take this 

opportunity to thank Faisal for his service to this Committee 

and to Superdry. The Board is currently in the process of 

recruiting a new Non-Executive Director and expect to be 

able to announce the successful candidate during FY23.

There were two important new appointments to our 

Executive Committee in FY21. Cathryn Petchey, Global 

People Director, and Matt Horwood, Chief Technology 

Officer, both joined Superdry in November 2021, to lead the 

key business areas of HR and Technology, respectively.

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Principal roles and responsibilities

The Nomination Committee:
•  Leads on the process for new appointments to the Board 

and to the Executive Committee and ensures that 
appointees have the requisite skills and experience to 
support the development of the Group’s strategy;

•  Regularly reviews the composition of the Board and 

Executive Committee; and

•  Reviews and monitors diversity and inclusion throughout 
Superdry and formally reviews the diversity of the Board 
and its Committees on an annual basis, as part of the 
annual Board evaluation.

•  Keeps under review the succession needs of the Board, 
Executive Committee and senior leadership team at 
Superdry, including the challenges and opportunities 
facing the Group, to ensure it remains competitive;

•  Ensures that appropriate procedures are in place to 

enable the nomination, induction, training and evaluation 
of Board Directors and members of the senior leadership 
team; and

•  Reviews the time commitments and independence of 
potential and existing NEDs to ensure that they have 
sufficient time to fully discharge their duties.

The full terms of reference for the Nomination Committee 
are reviewed annually and can be found at corporate.
superdry.com. For further information on the skills, 
experience and tenure of Board members, please refer  
to the biographies on pages 76 to 77 in the Corporate 
Governance Report.

Appointments to the Board and Executive 
Committee – our policies and processes
There is a formal and robust process for the appointment of 
new Directors to the Board. Candidate profiles are drawn up 
by the Committee, the Global People Director and, where 
appropriate, the CEO, and long lists are prepared, often with 
the assistance of specialist search agencies. Under the 
instruction of the Committee, all external search agencies 
used in FY22 were scrutinised for their ability to deliver a 
diverse range of candidates. Initial interviews are conducted 
by the Chair of the Board (where appropriate) and Global 
People Director, and suitable candidates are shortlisted for 
longer, in-depth interviews that may include Committee 
members and/or the CEO. Candidates are scrutinised to 
ensure that they have sufficient time to dedicate themselves 
to the role and their relevant skills, knowledge and 
experiences are weighed up against those already in place. 
Detailed references are taken. Once the best overall 
candidate has been identified, a recommendation is made  
by the Committee to the Board, which has responsibility  
for all Board appointments.

A similar process is followed for appointments to the 
Executive Committee, whereby candidate long lists are 
drawn up by the Global People Director, often with the 
assistance of specialist search agencies. Interviews are 
conducted by the Global People Director and CEO. 
Shortlisted candidates are interviewed by a panel, which may 
include other members of the Executive Committee and/or 
members of the Nomination Committee. A proposal is made 
to the Nomination Committee, which has responsibility for 
approving all appointments to the Executive Committee, to 
allow it to maintain oversight over all senior level appointments.

External search agencies used during FY22 were Heidrick & 
Struggles, Korn Ferry and the Up Group (each of these 
agencies has signed up to the standard voluntary code of 
conduct for executive search firms, which includes a provision 
on diversity goals). There is no connection between those 
agencies and the Group or with any of the Directors of 
Superdry plc or any of its subsidiary companies.

Where prospective Board and Executive Committee 
candidates are of equal merit, the Committee will advocate 
the selection of candidates that will increase diversity at 
Superdry. Our gender and ethnicity diversity targets for the 
Executive Committee and senior leadership are set out in the 
People report on page 50. Our commitments on diversity and 
inclusion are driven by the Board’s Diversity and Inclusion 
Policy (see below), which supports a diverse pipeline of 
candidates for Board, Executive and senior leadership 
positions. However, we are aware that our work in this area is 
by no means complete and the Board continues to monitor 
diversity and inclusion targets, and to find ways to improve 
diversity on the Board, the Executive Committee and 
throughout Superdry.

Board and Committee annual evaluation
During April and May 2022, an independent and externally 
facilitated Board and Committee evaluation was undertaken. 
A key recommendation arising from the evaluation of the 
Nomination Committee, was to appoint a new Chair of the 
Committee to reduce the additional burden on the Chair of 
the Board and I was delighted to have been elected to that 
position. Please refer to page 90 and 91 in the Corporate 
Governance Report for full details of this review, including 
outcomes and objectives for FY23.

Induction, site visits, training and 
continuing development
During FY22, the Nomination Committee, in conjunction with 
the General Counsel and Company Secretary, oversaw the 
arrangement of Directors’ training. A plan for training and 
continuing development for FY23 has been agreed with 
the Board.

Store and site visits that were part of induction plans for 
Peter Sjölander and Shaun Wills from April 2021, and part of 
the Board’s annual schedule of visits that was interrupted by 
the Covid-19 pandemic, resumed during FY22 with visits to 
several UK stores including the new flagship store on 
London’s Oxford Street and to Superdry’s UK distribution 
centre in Burton-on-Trent, both in November 2021. 

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Governance  →  Nomination Committee Report

Principal roles and responsibilities

The Nomination Committee:

•  Leads on the process for new appointments to the Board 

and to the Executive Committee and ensures that 

appointees have the requisite skills and experience to 

support the development of the Group’s strategy;

•  Regularly reviews the composition of the Board and 

Executive Committee; and

•  Reviews and monitors diversity and inclusion throughout 

Superdry and formally reviews the diversity of the Board 

and its Committees on an annual basis, as part of the 

annual Board evaluation.

•  Keeps under review the succession needs of the Board, 

Executive Committee and senior leadership team at 

Superdry, including the challenges and opportunities 

facing the Group, to ensure it remains competitive;

•  Ensures that appropriate procedures are in place to 

enable the nomination, induction, training and evaluation 

of Board Directors and members of the senior leadership 

team; and

•  Reviews the time commitments and independence of 

potential and existing NEDs to ensure that they have 

sufficient time to fully discharge their duties.

The full terms of reference for the Nomination Committee 

are reviewed annually and can be found at corporate.

superdry.com. For further information on the skills, 

experience and tenure of Board members, please refer  

to the biographies on pages 76 to 77 in the Corporate 

Governance Report.

Appointments to the Board and Executive 

Committee – our policies and processes

There is a formal and robust process for the appointment of 

new Directors to the Board. Candidate profiles are drawn up 

by the Committee, the Global People Director and, where 

appropriate, the CEO, and long lists are prepared, often with 

the assistance of specialist search agencies. Under the 

instruction of the Committee, all external search agencies 

used in FY22 were scrutinised for their ability to deliver a 

diverse range of candidates. Initial interviews are conducted 

by the Chair of the Board (where appropriate) and Global 

People Director, and suitable candidates are shortlisted for 

longer, in-depth interviews that may include Committee 

members and/or the CEO. Candidates are scrutinised to 

ensure that they have sufficient time to dedicate themselves 

to the role and their relevant skills, knowledge and 

experiences are weighed up against those already in place. 

Detailed references are taken. Once the best overall 

candidate has been identified, a recommendation is made  

A similar process is followed for appointments to the 

Executive Committee, whereby candidate long lists are 

drawn up by the Global People Director, often with the 

assistance of specialist search agencies. Interviews are 

conducted by the Global People Director and CEO. 

Shortlisted candidates are interviewed by a panel, which may 

include other members of the Executive Committee and/or 

members of the Nomination Committee. A proposal is made 

to the Nomination Committee, which has responsibility for 

approving all appointments to the Executive Committee, to 

allow it to maintain oversight over all senior level appointments.

External search agencies used during FY22 were Heidrick & 

Struggles, Korn Ferry and the Up Group (each of these 

agencies has signed up to the standard voluntary code of 

conduct for executive search firms, which includes a provision 

on diversity goals). There is no connection between those 

agencies and the Group or with any of the Directors of 

Superdry plc or any of its subsidiary companies.

Where prospective Board and Executive Committee 

candidates are of equal merit, the Committee will advocate 

the selection of candidates that will increase diversity at 

Superdry. Our gender and ethnicity diversity targets for the 

Executive Committee and senior leadership are set out in the 

People report on page 50. Our commitments on diversity and 

inclusion are driven by the Board’s Diversity and Inclusion 

Policy (see below), which supports a diverse pipeline of 

candidates for Board, Executive and senior leadership 

positions. However, we are aware that our work in this area is 

by no means complete and the Board continues to monitor 

diversity and inclusion targets, and to find ways to improve 

diversity on the Board, the Executive Committee and 

throughout Superdry.

Board and Committee annual evaluation

During April and May 2022, an independent and externally 

facilitated Board and Committee evaluation was undertaken. 

A key recommendation arising from the evaluation of the 

Nomination Committee, was to appoint a new Chair of the 

Committee to reduce the additional burden on the Chair of 

the Board and I was delighted to have been elected to that 

position. Please refer to page 90 and 91 in the Corporate 

Governance Report for full details of this review, including 

outcomes and objectives for FY23.

Induction, site visits, training and 

continuing development

During FY22, the Nomination Committee, in conjunction with 

the General Counsel and Company Secretary, oversaw the 

arrangement of Directors’ training. A plan for training and 

continuing development for FY23 has been agreed with 

the Board.

Peter Sjölander and Shaun Wills from April 2021, and part of 

the Board’s annual schedule of visits that was interrupted by 

the Covid-19 pandemic, resumed during FY22 with visits to 

several UK stores including the new flagship store on 

London’s Oxford Street and to Superdry’s UK distribution 

centre in Burton-on-Trent, both in November 2021. 

by the Committee to the Board, which has responsibility  

Store and site visits that were part of induction plans for 

for all Board appointments.

Board Diversity and Inclusion targets
The following targets were agreed by the Board on 
15 July 2022:

•  A gender diversity target of at least 40% of Board directors 

to be women;

•  At least one of the following senior Board positions to be a 
woman – Chair, Chief Executive Officer, Chief Financial 
Officer or Senior Independent Director; and

•  An ethnic diversity target of at least one Director to be from a 

minority ethnic background.

Superdry’s present Board composition for minority ethnic 
communities is 14% and the percentage of women on our 
Board is 29%. At least one senior Board position is held by a 
woman (Helen Weir is the Senior Independent Director).

Please also refer to our Gender Pay Gap reporting on page 
50 and on our website corporate.superdry.com.

Annual re-election of Directors
As required by the Code, each Director offers themselves up 
for re-election at the AGM. The Committee considered each 
Director’s tenure, performance, as part of the independent 
external evaluation (including contribution to the activities of 
the Board and its Committees), independence and other 
external commitments to ensure that each Director 
continues to fulfil their responsibilities to Superdry plc. 
Director tenure is indicated on pages 76 and 77 in the Board 
biographies. Faisal Galaria announced on 10 June 2022 that 
he would not stand for re-election at this year’s AGM.

Helen Weir
Nomination Committee Chair

6 October 2022

Colleague engagement
The results of colleague engagement surveys (Pulse 
Surveys) are presented to the Board in the CEO report at 
Board meetings as results become available. Pulse surveys 
on wellbeing, diversity and inclusion, strategy and employee 
engagement have been issued during FY22 and in early FY23 
and the results were published on Workplace. Please refer to 
the People report on page 47 for more information about 
colleague engagement and Pulse surveys, including the work 
of the SD Voice colleague engagement forum, the diversity 
and inclusion forum and the senior women’s leadership forum. 
Please also refer to our Section 172 Statement on page 26 
for information about colleagues as a stakeholder group.

Board Diversity and Inclusion Policy
The Committee approved a revised Board Diversity and 
Inclusion Policy at its meeting on 15 July 2022, with updated 
gender and ethnicity targets for Board composition, to align 
with the FCA’s new listing rule which will come into force for 
reporting periods starting on or after 1 April 2022. Please refer 
to the People report on page 50 for details of our Executive 
Committee and senior leadership team ethnicity and gender 
diversity targets and results.

Board Diversity and Inclusion Policy Statement
The Board believes that it is vital to have a fully diverse and 
inclusive Board, comprising Directors with a mix of skills, 
knowledge, experience, backgrounds, gender, age, ethnicity 
and other characteristics. It is the Board’s strong belief that 
a diverse Board with different perspectives, insights and 
viewpoints, promotes improved decision-making and 
ultimately benefits Superdry’s stakeholders through a 
long-term sustainable business. The Board understands that 
supporting our workforce in a culture of trust and respect is 
essential to the success of Superdry, where colleagues feel 
valued and rewarded for the work they do. The tone for 
diversity and inclusion across the organisation is set from 
the top, and the Board believes that a diverse leadership 
team and an open and inclusive culture form part of 
Superdry’s core values. We believe there is strength in 
difference. All appointments to the Board are made on merit 
against a set of objective criteria, in the context of the skills, 
experience, independence and knowledge, which the Board 
requires to be effective.

The Board fully supports the Hampton-Alexander Review 
targets to increase the number of women in senior leadership 
positions in FTSE companies. The Board also supports, and 
is aligned with, the recommendations of the Parker Review 
and the MacGregor Smith Review, which aim to improve 
ethnic diversity on FTSE boards and in the workplace.

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AUDIT COMMITTEE REPORT 

‘Our focus on improving the internal financial 
controls remains a key priority with further 
investment in additional resource and IT 
systems committed during the year.’

Alastair Miller
Chairman of the Audit Committee

As Chairman of the Audit Committee, I am pleased to 
present the Audit Committee Report for the financial year 
ended 30 April 2022. This is my third report as Chair and I 
would like to take this opportunity to thank my fellow 
Committee members, the Finance, Risk and Internal Audit 
teams at Superdry and our external auditor, Deloitte, for the 
work that has gone into this year’s audit. I would also like to 
take this opportunity to thank NED Faisal Galaria, who 
served on the Audit Committee from 29 July 2019, when he 
joined the Superdry plc Board, to 19 November 2021, when 
he stepped down from the Committee.

The economic environment during the year has been 
challenging as we experienced further disruption from the 
pandemic, both domestically and internationally. The return 
to some sort of normality has also created considerable 
uncertainty around footfall levels and sales activity making 
forecasting particularly difficult. As a result, a sharp focus on 
cashflow and liquidity has been one of the key priorities for 
the Audit Committee during the year. Further analysis of the 
financial performance of the business and the impact from 
Covid-19 can be found in the CFO Review on page 68. The 
ways in which the pandemic has impacted our risks can be 
found in How We Manage Our Risks, on pages 53 to 54.

The Audit Committee has also been focused on the 
improvement to the internal financial controls within Superdry 
under a multi-year remediation project. Progress has been 
hindered by high levels of staff turnover and extended periods 
of working from home and consequently, Deloitte have once 
again highlighted continuing internal control deficiencies in 
their audit report. A more detailed explanation can be found 
later in this report under ‘Review of the Effectiveness of 
Internal Controls’ on pages 104 to 105. This, therefore, 
remains one of our key priorities for the year ahead.

This is the final year that Deloitte will be acting as Superdry’s 
auditors, and I would like to thank them for their robust and 
diligent audits over the last few years and for their wise 
counsel. We are currently in the process of appointing a 
replacement auditor which should be finalised shortly. 

Audit Committee – members
•  Georgina Harvey

•  Alastair Miller (Chair)

•  Helen Weir

Faisal Galaria stepped down from the Audit Committee on 
19 November 2021

Audit Committee – attendance
There were five scheduled meetings during FY22, and all Committee 
members attended each meeting. Please refer to the Board and 
Committee meetings attendance table on page 79 for full details.

Regular attendees at meetings included the Chief Executive Officer, 
the Chief Financial Officer, the Group Financial Controller, the Head 
of Internal Audit and Risk, the Group General Counsel and Company 
Secretary and the Deputy Company Secretary. The role of secretary 
was performed by the Company Secretary or their Nominee. A report 
of the Committee’s activities is given to the Board at each of its 
scheduled meetings.

Representatives of the external auditor, also attended each 
scheduled meeting.

Independence and relevant experience
The Committee is comprised of independent NEDs. The biographies 
of Committee members can be found on pages 76 and 77 of this 
report. At least two members of the Committee are considered by 
the Board to have competence in accounting (Alastair Miller and 
Helen Weir) and all members have recent and relevant financial 
experience, alongside significant retail sector expertise. For full 
details please refer to the biographies on pages 76 and 77.

About this Audit Committee Report
This report records the activities of the Committee in FY22 
and explains how the Committee has discharged the 
responsibilities delegated to it by the Board. The complete 
terms of reference for the Audit Committee were revised and 
updated by the Committee during FY21 and can be found on 
our website.

Principal roles and responsibilities

The Audit Committee:
•  Monitors the integrity of the Group’s annual financial 

statements, the half-year report and any formal 
announcements relating to the Group’s financial 
performance, including reviewing significant financial 
reporting judgements. The Committee receives regular 
reports from the Group’s external auditor;

•  Reviews and challenges significant accounting policies, 
whether the Group has followed appropriate accounting 
standards and the clarity and completeness of financial 
disclosures;

•  Reviews information in the financial statements relating to 
risk management and audit and keeps under review the 
effectiveness of the internal audit function, the systems of 
internal controls and the frameworks for risk management. 
The Committee provides oversight of the Group’s Risk 
Committee. The Committee ensures that the Group’s internal 
audit function is adequately resourced;

•  Provides advice, when requested by the Board, on whether 
the Annual Report, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for 
shareholders to assess the Group’s financial position and 
performance, business model and strategy;

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Governance  →  Audit Committee Report

AUDIT COMMITTEE REPORT 

‘Our focus on improving the internal financial 

controls remains a key priority with further 

investment in additional resource and IT 

systems committed during the year.’

Alastair Miller

Chairman of the Audit Committee

As Chairman of the Audit Committee, I am pleased to 

present the Audit Committee Report for the financial year 

ended 30 April 2022. This is my third report as Chair and I 

would like to take this opportunity to thank my fellow 

Committee members, the Finance, Risk and Internal Audit 

teams at Superdry and our external auditor, Deloitte, for the 

work that has gone into this year’s audit. I would also like to 

take this opportunity to thank NED Faisal Galaria, who 

served on the Audit Committee from 29 July 2019, when he 

joined the Superdry plc Board, to 19 November 2021, when 

he stepped down from the Committee.

The economic environment during the year has been 

challenging as we experienced further disruption from the 

pandemic, both domestically and internationally. The return 

to some sort of normality has also created considerable 

uncertainty around footfall levels and sales activity making 

forecasting particularly difficult. As a result, a sharp focus on 

cashflow and liquidity has been one of the key priorities for 

the Audit Committee during the year. Further analysis of the 

financial performance of the business and the impact from 

Covid-19 can be found in the CFO Review on page 68. The 

ways in which the pandemic has impacted our risks can be 

found in How We Manage Our Risks, on pages 53 to 54.

The Audit Committee has also been focused on the 

improvement to the internal financial controls within Superdry 

under a multi-year remediation project. Progress has been 

hindered by high levels of staff turnover and extended periods 

Audit Committee – members

•  Georgina Harvey

•  Alastair Miller (Chair)

•  Helen Weir

Faisal Galaria stepped down from the Audit Committee on 

19 November 2021

Audit Committee – attendance

There were five scheduled meetings during FY22, and all Committee 

members attended each meeting. Please refer to the Board and 

Committee meetings attendance table on page 79 for full details.

Regular attendees at meetings included the Chief Executive Officer, 

the Chief Financial Officer, the Group Financial Controller, the Head 

of Internal Audit and Risk, the Group General Counsel and Company 

Secretary and the Deputy Company Secretary. The role of secretary 

was performed by the Company Secretary or their Nominee. A report 

of the Committee’s activities is given to the Board at each of its 

scheduled meetings.

scheduled meeting.

Representatives of the external auditor, also attended each 

Independence and relevant experience

The Committee is comprised of independent NEDs. The biographies 

of Committee members can be found on pages 76 and 77 of this 

report. At least two members of the Committee are considered by 

the Board to have competence in accounting (Alastair Miller and 

Helen Weir) and all members have recent and relevant financial 

experience, alongside significant retail sector expertise. For full 

details please refer to the biographies on pages 76 and 77.

About this Audit Committee Report

This report records the activities of the Committee in FY22 

and explains how the Committee has discharged the 

responsibilities delegated to it by the Board. The complete 

terms of reference for the Audit Committee were revised and 

updated by the Committee during FY21 and can be found on 

our website.

Principal roles and responsibilities

The Audit Committee:

•  Monitors the integrity of the Group’s annual financial 

statements, the half-year report and any formal 

announcements relating to the Group’s financial 

performance, including reviewing significant financial 

reporting judgements. The Committee receives regular 

reports from the Group’s external auditor;

•  Reviews and challenges significant accounting policies, 

whether the Group has followed appropriate accounting 

standards and the clarity and completeness of financial 

of working from home and consequently, Deloitte have once 

disclosures;

again highlighted continuing internal control deficiencies in 

•  Reviews information in the financial statements relating to 

their audit report. A more detailed explanation can be found 

later in this report under ‘Review of the Effectiveness of 

Internal Controls’ on pages 104 to 105. This, therefore, 

remains one of our key priorities for the year ahead.

This is the final year that Deloitte will be acting as Superdry’s 

auditors, and I would like to thank them for their robust and 

diligent audits over the last few years and for their wise 

counsel. We are currently in the process of appointing a 

replacement auditor which should be finalised shortly. 

risk management and audit and keeps under review the 

effectiveness of the internal audit function, the systems of 

internal controls and the frameworks for risk management. 

The Committee provides oversight of the Group’s Risk 

Committee. The Committee ensures that the Group’s internal 

audit function is adequately resourced;

•  Provides advice, when requested by the Board, on whether 

the Annual Report, taken as a whole, is fair, balanced and 

understandable and provides the information necessary for 

shareholders to assess the Group’s financial position and 

performance, business model and strategy;

Governance  →  Audit Committee Report 

•  Reviews and monitors the independence of the external 

auditor and the objectivity and effectiveness of the external 
audit process and the audit plan. The Committee ensures 
that the provision of non-audit services by the external 
auditor does not impair its independence or objectivity. 
The Committee recommends the appointment of the 
external auditor to the Board; and

•  Reviews the Group’s whistleblowing arrangements on an 

annual basis.

Meetings
Committee meetings follow a standing agenda which covers 
the key Audit Committee areas of oversight according to its 
terms of reference: financial information, external audit, 
internal audit, risk management, internal controls and any 
other matters which it considers it should review. The 
Committee’s work is governed by an annual programme, 
which is reviewed regularly.

Performance review
An externally facilitated independent Committee 
performance review took place during April and May 2022 as 
part of the Annual Board and Committee performance review. 
The review found that the Audit Committee continued to 
function well and was fully discharging its responsibilities, 
whilst contributing effectively to the Group’s overall 
governance framework. Please refer to page 90 in the 
Corporate Governance Report for further details on 
the review.

Whistleblowing arrangements
The Group has a Whistleblowing Policy and an independent, 
externally facilitated whistleblowing line is in operation 
(Safecall). The Committee reviewed Superdry’s whistleblowing 
arrangements in July 2021 and in July 2022 and found  
them to be operating in accordance with expectations. 
The Whistleblowing Policy is reviewed on at least an annual 
basis by the Committee. The Whistleblowing Policy was also 
reviewed in December 2021 to ensure that it was compliant 
with the requirements of the EU Whistleblowing Directive. 
The Committee is satisfied that colleagues continue to have 
the opportunity to raise concerns in confidence about possible 
fraudulent activity or unethical behaviour. The Committee is 
also satisfied that arrangements are in place for the full 
investigation and escalation of matters reported to the 
whistleblowing line. The Committee received a detailed 
analysis of the calls received by the whistleblowing line  
in FY22 in July 2022 and there were no instances of 
reported fraud.

Full details of the work of the Committee during FY22 can be 
found below. This is intended to provide shareholders with 
an understanding of the principal matters that were reviewed 
and discussed and of our schedule of work throughout FY22 
and in early FY23.

I will be available at our AGM and subsequent GM to respond 
to any questions about the Committee’s work.

Alastair Miller
Audit Committee Chairman

6 October 2022

How the Audit Committee  
operated in FY22

Financial reporting
The Committee reviewed and evaluated the appropriateness 
of the half-year and full-year financial statements with 
management. The full-year financial results were reviewed 
with the external auditor. The half-year results were reviewed 
by PwC who were engaged to perform a limited procedures 
review, conducted at the Committee’s request. At the 
request of the Board, the Committee considered whether the 
Annual Report and Accounts, taken as a whole, were fair, 
balanced and understandable and whether they provided  
the information necessary for shareholders to assess the 
Group’s financial position and performance, business model 
and strategy.

The Committee discussed the critical accounting policies, 
assumptions and estimates, including key accounting 
judgements, concluding that those estimates, assumptions 
and judgements were reasonable based on the information 
available. The Committee reviewed the going concern 
(including the material uncertainty) and viability of the Group 
over the longer term, as part of its assessment of the 
Group’s risk.

Key judgements and estimates

Fixed asset impairment
Following impairment to the Group’s property, plant and 
equipment (PPE) and right-of-use assets of the store cash 
generating units (CGUs) in FY20 and FY21, an impairment 
review is performed on an annual basis in order to determine 
the recoverable amount of each store CGU. The carrying 
value of the store CGUs is adjusted accordingly. The impairment 
review is based upon the Group’s medium term financial 
plan. The medium-term financial plan is prepared on a ‘top 
down’ basis and has been attributed to individual stores 
based on their historic performance relative to the rest of the 
store estate. The Committee considered management’s 
approach to the impairment review with a focus on the 
medium-term financial plan across the store portfolio and 
the judgement to assume no lease extensions in determining 
the forecast store cash flows. The Committee considered 
the methodologies, sensitivities and assumptions used  
in the modelling of the impairment assessment adopted  
by management. This included challenging the projected 
cash flows, long-term growth rates and discount rates used. 
The Committee considered the wider trading environment, 
including the impact of inflation on both input costs and the 
squeeze on consumer spending, as well as the slow recovery 
of footfall following the Covid-19 pandemic. The committee 
was satisfied that the medium-term financial plan 
appropriately reflected the external challenges currently 
faced by Superdry. 

Inventory
The inventory balance is recognised net of an overall 
provision of £6.1m (FY21: £9.1m). The inventory provision 
consists of a £1.8m (FY21: £2.4m) provision for excess 
inventory that resulted from the Covid-19 pandemic. 

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The provision relates to slow-moving Spring/Summer 20 
product that is forecast to be sold at a loss through various 
clearance channels. A further provision of £2.1m (FY21: £4.1m) 
is recognised in relation to high-end Autumn/Winter 20 concept 
product, which experienced very low sell through rates. The 
reduction in the provision versus FY21 reflects better than 
expected sell through in FY22, however a significant provision 
remains due to the ageing nature of the stock and expected 
declining sell-through. The Committee reviewed the 
methodology and assumptions used by management to 
determine the provision required at the end of FY22.

Debtors and bad debt provisioning
The bad debt provision of £4.7m (2021: £8.6m) includes a 
specific provision and an expected credit loss (ECL) provision, 
calculated in accordance with IFRS 9. The specific provision 
of £3.2m (2021: £6.0m) is calculated for higher risk trade 
receivables, relating to customers who have balances over 
£30k that are at least 30 days overdue. The ECL provision of 
£1.5m (2021: £2.6m) is calculated for the aggregated 
remaining debtors profiled by country and based on the 
Group’s historic loss experience, together with forward 
looking information. The Committee reviewed the debtor 
summary, ageing profiles and the provisions for bad debts to 
ensure they remained appropriate taking account of 
performance in the year against last year’s provision and cash 
collections post year end. Provision was made for balances 
assessed as being uncollectable on a customer-by customer 
basis, having regard to available credit insurance and any 
security held by the Group. The Committee was satisfied with 
the level of provision, given both the profile of the year-end 
debtor book and the Group’s historic loss experience 

IFRS 16
During FY22, the Group has continued to benefit from 
significant rent renegotiations, arising as a result of the 
Covid-19 pandemic. Where rent renegotiations have been 
agreed with landlords, these have been integrated into the 
IFRS 16 model. The Group has adopted the practical 
expedient for Covid-19 related rent concessions for any rent 
modifications or renegotiations meeting the recognition 
criteria, which allows the Group to recognise rent 
concessions within profit or loss rather than treat them as a 
lease modification. Covid-19 related IFRS 16 rent 
concessions resulted in a credit to profit or loss of £3.7m. 
IFRS 16 lease modifications and renegotiations resulted in a 
further credit of £16.8m to other gains. The Group also 
continues to recognise an onerous contract liability for the 
service charges element of the rental contracts, which is 
outside the scope of the standard.

Going concern and viability
The committee reviewed and challenged management’s FY23 
budget, with a particular focus on the reverse stress test 
scenario up until January 2023, the point at which the current 
ABL facility expires. The committee challenged the key 
assumptions made, including the impact of the cost-of-living 
crisis, the longer-term effects of the Covid-19 pandemic and 
the mitigating actions available to management in responding 
to these challenges. The Committee was satisfied that the 
risk of breaching the existing facility limit or associated 
covenant tests prior to expiry in January 2023, was remote. 

However, while the refinancing of Superdry’s current  
Asset Backed Lending (ABL) facility remains ongoing, the 
Committee considers management’s conclusion, that there 
exists a material uncertainty in respect of going concern, 
appropriate. This is on the basis that the current funding 
facility is in place for a period of less than 12 months from the 
date of the approval of the annual report and accounts.

Superdry plc’s investment in subsidiaries
The Committee also reviewed the recoverability of the 
intercompany receivables and carrying value of investments 
in its subsidiaries, which use the same key assumptions as 
the goodwill impairment calculations to estimate the value  
in use of each subsidiary. The Committee considered the 
sensitivity impact of changes in assumptions and potential 
additional impairment if performance is adverse to forecast.

Other matters

Five-year plan
The Committee reviewed the updated medium-term 
planning assumptions used in the going concern and viability 
considerations as well as in the calculations for impairment 
and assessments of recoverability of deferred tax assets. 
Although there remains a high level of uncertainty as a result 
of the current macro-economic outlook, the Committee’s 
analysis supports the plan adopted. 

Internal controls framework review
Throughout F21 and FY22 a control deficiency remediation 
project has been ongoing. Whilst progress has been made 
on some areas over the first year of this plan, it has been 
slower than desired and there have been further significant 
weaknesses identified during the year-end process, 
specifically in stock and accounts payable. The Committee 
continues to be regularly updated on the progress of the 
remediation project, however recognises that there remain 
significant improvements to be made going forward. 
It remains a top priority to ensure significant progress is 
made in FY23, as is further outlined in the ‘Review of the 
effectiveness of internal controls’ section below. 

Asset Backed Lending Agreement 
The existing ABL, which has been in place since August 2020 
with banking partners HSBC and BNPP is due to expire at the 
end of January 2023. As stated in the going concern section 
above, the committee has satisfied itself that the risk of a 
breach of the facility limit or the associated covenant tests 
prior to the expiry date is remote. The Committee also made 
enquiries into the governance and controls surrounding the 
operation of the ABL facility, concluding that those 
arrangements were working to the standards required. 

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The provision relates to slow-moving Spring/Summer 20 

However, while the refinancing of Superdry’s current  

product that is forecast to be sold at a loss through various 

Asset Backed Lending (ABL) facility remains ongoing, the 

clearance channels. A further provision of £2.1m (FY21: £4.1m) 

Committee considers management’s conclusion, that there 

is recognised in relation to high-end Autumn/Winter 20 concept 

exists a material uncertainty in respect of going concern, 

product, which experienced very low sell through rates. The 

appropriate. This is on the basis that the current funding 

reduction in the provision versus FY21 reflects better than 

facility is in place for a period of less than 12 months from the 

expected sell through in FY22, however a significant provision 

date of the approval of the annual report and accounts.

remains due to the ageing nature of the stock and expected 

declining sell-through. The Committee reviewed the 

methodology and assumptions used by management to 

determine the provision required at the end of FY22.

Debtors and bad debt provisioning

Superdry plc’s investment in subsidiaries

The Committee also reviewed the recoverability of the 

intercompany receivables and carrying value of investments 

in its subsidiaries, which use the same key assumptions as 

the goodwill impairment calculations to estimate the value  

The bad debt provision of £4.7m (2021: £8.6m) includes a 

in use of each subsidiary. The Committee considered the 

specific provision and an expected credit loss (ECL) provision, 

sensitivity impact of changes in assumptions and potential 

calculated in accordance with IFRS 9. The specific provision 

additional impairment if performance is adverse to forecast.

security held by the Group. The Committee was satisfied with 

Throughout F21 and FY22 a control deficiency remediation 

Other matters

Five-year plan

The Committee reviewed the updated medium-term 

planning assumptions used in the going concern and viability 

considerations as well as in the calculations for impairment 

and assessments of recoverability of deferred tax assets. 

Although there remains a high level of uncertainty as a result 

of the current macro-economic outlook, the Committee’s 

analysis supports the plan adopted. 

Internal controls framework review

project has been ongoing. Whilst progress has been made 

on some areas over the first year of this plan, it has been 

slower than desired and there have been further significant 

weaknesses identified during the year-end process, 

specifically in stock and accounts payable. The Committee 

continues to be regularly updated on the progress of the 

remediation project, however recognises that there remain 

significant improvements to be made going forward. 

It remains a top priority to ensure significant progress is 

made in FY23, as is further outlined in the ‘Review of the 

effectiveness of internal controls’ section below. 

Asset Backed Lending Agreement 

The existing ABL, which has been in place since August 2020 

with banking partners HSBC and BNPP is due to expire at the 

above, the committee has satisfied itself that the risk of a 

breach of the facility limit or the associated covenant tests 

prior to the expiry date is remote. The Committee also made 

enquiries into the governance and controls surrounding the 

operation of the ABL facility, concluding that those 

arrangements were working to the standards required. 

of £3.2m (2021: £6.0m) is calculated for higher risk trade 

receivables, relating to customers who have balances over 

£30k that are at least 30 days overdue. The ECL provision of 

£1.5m (2021: £2.6m) is calculated for the aggregated 

remaining debtors profiled by country and based on the 

Group’s historic loss experience, together with forward 

looking information. The Committee reviewed the debtor 

summary, ageing profiles and the provisions for bad debts to 

ensure they remained appropriate taking account of 

performance in the year against last year’s provision and cash 

collections post year end. Provision was made for balances 

assessed as being uncollectable on a customer-by customer 

basis, having regard to available credit insurance and any 

the level of provision, given both the profile of the year-end 

debtor book and the Group’s historic loss experience 

IFRS 16

During FY22, the Group has continued to benefit from 

significant rent renegotiations, arising as a result of the 

Covid-19 pandemic. Where rent renegotiations have been 

agreed with landlords, these have been integrated into the 

IFRS 16 model. The Group has adopted the practical 

expedient for Covid-19 related rent concessions for any rent 

modifications or renegotiations meeting the recognition 

criteria, which allows the Group to recognise rent 

concessions within profit or loss rather than treat them as a 

lease modification. Covid-19 related IFRS 16 rent 

concessions resulted in a credit to profit or loss of £3.7m. 

further credit of £16.8m to other gains. The Group also 

continues to recognise an onerous contract liability for the 

service charges element of the rental contracts, which is 

outside the scope of the standard.

Going concern and viability

The committee reviewed and challenged management’s FY23 

budget, with a particular focus on the reverse stress test 

scenario up until January 2023, the point at which the current 

ABL facility expires. The committee challenged the key 

assumptions made, including the impact of the cost-of-living 

crisis, the longer-term effects of the Covid-19 pandemic and 

the mitigating actions available to management in responding 

to these challenges. The Committee was satisfied that the 

risk of breaching the existing facility limit or associated 

covenant tests prior to expiry in January 2023, was remote. 

IFRS 16 lease modifications and renegotiations resulted in a 

end of January 2023. As stated in the going concern section 

The Committee has an annual calendar of business which is designed to ensure it discharges its responsibilities over the 
course of each reporting year. The table below shows the business considered at each meeting in FY22 and in early FY23. 

Committee meetings
Scheduled meetings

Agenda items

FY22

23 July 2021

31 August 2021

18 November 2021

•  Key financial judgements and estimates;
•  FY21 external audit timetable and process;
•  Risk management;
•  Internal Audit activity updates and FY22 Internal Audit plan;
•  Internal controls framework;
•  Ethical audit compliance;
•  Draft Audit Committee Report (annual financial report);
•  Non-audit services policy;
•  Review of Whistleblowing and Anti-Bribery and Corruption arrangements and 

Gifts Register; and

•  Review of insider list protocols.

•  Key financial judgements and estimates;
•  Draft Going Concern statement and Viability statement for FY21;
•  Internal controls framework;
•  External auditor’s final report for FY21;
•  External auditor fees for FY21 audit;
•  Annual financial report and accounts FY21 including fair, balanced and 

understandable assessment;

•  Preliminary results draft RNS and investor presentation; and
•  Private session held with external auditor.

•  Key financial judgements and estimates;
•  Finance transformation roadmap;
•  Directors’ and Officers’ insurance renewal;
•  Internal controls framework;
•  Group transfer pricing arrangements;
•  Group policy and the corporate criminal offence;
•  Group corporate structure review;
•  Scope for the half-year financial review;
•  Treasury Policy review;
•  Review of Risk Management policy;
•  Internal Audit activity;
•  Shrinkage ‘deep dive’;
•  Proposals to amend the Group Share Dealing Code and Policy;
•  Results of a Business Continuity exercise (simulation of a loss of a distribution centre);
•  Review of effectiveness of the external auditor; and
•  Private session held with Committee members.

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Committee meetings
Scheduled meetings

Agenda items

FY22

14 January 2022

24 March 2022

FY23

9 May 2022

•  Key financial judgements and estimates;
•  Review of FY22 half-year results, draft RNS and investor presentation;
•  Going Concern paper;
•  Refinancing – exploration of options paper;
•  Treasury arrangements review;
•  Ethical audit compliance; and
•  Private session held with Committee members.

•  Key financial judgements and estimates update;
•  FY22 full-year audit timetable and process;
•  Approach to viability assessment;
•  TCFD reporting;
•  Tax Strategy review;
•  Group corporate structure review;
•  Finance transformation update;
•  Full-year audit plan and materiality;
•  Review of level of non-audit services;
•  Audit engagement letter and fee;
•  Review of independence of external auditor;
•  FY23 Internal Audit plan;
•  Ethical audit compliance – update; and
•  Committee terms of reference review.

•  FY22 audit update;
•  Treasury update;
•  Hedging compliance review;
•  Review of the effectiveness of internal controls;
•  Strategic risk review (PRUs);
•  Review of the effectiveness of risk management;
•  Assessment of information security maturity;
•  Annual financial statement fraud mitigation review;
•  Data Privacy review; and
•  Shrinkage – follow up on audit actions.

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Committee meetings

Scheduled meetings

Agenda items

FY22

14 January 2022

•  Key financial judgements and estimates;

•  Review of FY22 half-year results, draft RNS and investor presentation;

24 March 2022

•  Key financial judgements and estimates update;

•  Going Concern paper;

•  Refinancing – exploration of options paper;

•  Treasury arrangements review;

•  Ethical audit compliance; and

•  Private session held with Committee members.

•  FY22 full-year audit timetable and process;

•  Approach to viability assessment;

•  TCFD reporting;

•  Tax Strategy review;

•  Group corporate structure review;

•  Finance transformation update;

•  Full-year audit plan and materiality;

•  Review of level of non-audit services;

•  Audit engagement letter and fee;

•  Review of independence of external auditor;

•  FY23 Internal Audit plan;

•  Ethical audit compliance – update; and

•  Committee terms of reference review.

•  FY22 audit update;

•  Treasury update;

•  Hedging compliance review;

•  Review of the effectiveness of internal controls;

•  Strategic risk review (PRUs);

•  Review of the effectiveness of risk management;

•  Assessment of information security maturity;

•  Annual financial statement fraud mitigation review;

•  Data Privacy review; and

•  Shrinkage – follow up on audit actions.

FY23

9 May 2022

Committee meetings
Scheduled meetings

Agenda items

FY23

15 July 2022

•  FY22 audit update;
•  Refinancing update;
•  Key financial judgements and estimates;
•  Audit Committee draft report (Annual Report FY22);
•  Audit Committee metrics dashboard;
•  Finance transformation roadmap update;
•  Annual review of Risk Management Policy;
•  PRUs – risk appetite and assurance mapping;
•  Insurance tender;
•  Update on audit, reporting and corporate governance reform;
•  TCFD final draft Annual Report disclosure;
•  Internal controls questionnaires report;
•  Update on outstanding Internal Audit actions;
•  Whistleblowing Policy and arrangements annual review; and
•  Anti-Bribery and Corruption Policy and arrangements annual review (including excerpt of Gifts 

and Hospitality Register).

2 September 2022

•  Key financial judgements and estimates;
•  Draft Going Concern statement and Viability statement;
•  External auditor’s report FY22;
•  External auditor fees for FY22 audit;
•  Annual financial report and accounts FY22;
•  Fair, balanced and understandable assessment; and
•  Preliminary results draft RNS and investor presentation.

European Electronic Single Format (ESEF)
This annual financial report has been prepared in compliance 
with the ESEF regulation. EU listed companies must produce 
their annual reports in eXtensible HyperText Markup 
Language (XHTML) for reporting periods beginning on or 
after 1 January 2020 and International Financial Reporting 
Standards (IFRS) reporters must use inline XBRL (iXBRL) to 
allow the consolidated data in primary financial statements 
to be machine-readable.

Committee areas of focus for FY23
The Committee’s main areas of focus for FY23 will be to 
monitor cash flows and to ensure that the refinancing is 
adequate to meet the liquidity requirement of the Group, 
through the ongoing uncertain global trading environment. 
The Committee will also be firmly focussed on the 
improvement of internal financial controls as part of the 
finance transformation roadmap, and an improvement in the 
year-end audit process as we transition to a new firm of 
auditors. The implementation of new technology during the 
year will be a key part of this transformation. The execution 
of the FY23 Internal Audit plan, approved on 24 March 2022, 
will also be an area of focus for the Committee. The 
Committee will also continue to oversee the embedding and 
enhancement of Superdry’s TCFD reporting.

Internal Audit
The Group’s internal audit plan is developed by the  
Head of Internal Audit and Risk supported by an Internal 
Audit Manager and specialist, third-party resource where 
appropriate. The plan is agreed with the Audit Committee for 
each financial year.

During FY22, internal audits have been carried out in the 
following areas: wholesale sales order process, wholesale 
contracts, compliance with US law and regulations, cyber 
security, payroll and furlough. An independent review was  
also conducted to assess the business’s ability to respond  
to a significant outage at one of its distribution centres.

Throughout the financial year, internal audit also reviewed 
business risk assessments of the operational and financial 
impacts of Covid-19, including impacts on teams and team 
safeguarding, security of closed locations and maintenance  
of supply chain and supported the development of business 
continuity and impact mitigation plans.

Detailed reports containing the findings and recommendations 
of internal audits are presented to the Executive Committee 
and Audit Committee along with remediation plans, where 
necessary. Remediation actions are communicated to business 
owners and are monitored and actively followed up by the 
Internal Audit team, through to completion by agreed timescales. 

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Where appropriate, members of the Executive Committee 
have been asked to attend Audit Committee meetings to 
provide updates on the implementation of remediation plans. 
The Audit Committee believes the Internal Audit function to 
have been effective during FY22.

The internal audit plan is subject to ongoing review during 
the year, so that it is agile enough to adapt to changing 
circumstances and to react to events where necessary.

The internal audit plan for FY23 will be to audit the 
implementation of changes to the control environment as  
part of the ongoing finance transformation project. Controls 
associated with key system implementations in other parts  
of the business will also be audited, including stock and 
cyber security controls associated with the refreshed 
website. An independent maturity assessment will be 
undertaken for ESG, which represents an emerging area of 
regulation, as well as an audit of the business’s governance 
arrangements to support overseas compliance.

Review of the effectiveness of internal controls

Background
During FY20, a number of accounting and control issues 
were identified by both internal audit and the external auditor 
(Deloitte). Details of the control weaknesses were included in 
Deloitte’s FY20 audit report and included matters relating to 
management review controls, balance sheet reconciliations, 
transactional processing controls and deficiencies in general  
IT controls.

In FY21, the Audit Committee and the Finance team 
implemented a remediation plan focused on remediating key 
balance sheet controls around inventory, accounts payable  
and cash as well as improving the month end close and 
management review processes ahead of the FY21 year end.  
An Internal Audit review of the progress made against the 
Group’s remediation plan in Q4 FY21 found a number of 
areas where the control environment required further 
improvement. Deloitte continued to identify control 
weaknesses consistent with those identified from the 
previous audit in FY21 and again included details in their 
audit report. Consistent with FY20, further work was 
required including additional detailed transactional testing to 
ensure the risk associated with the controls weaknesses was 
addressed. The delay in the FY21 results announcement 
ensured there was sufficient time for both management and 
the external auditor to complete the  
required work.

Current position – effectiveness of the Group’s 
controls in FY22
Deloitte has continued to identify significant weaknesses in 
the Group’s control environment during the course of the 
FY22 audit, highlighting a significant number of audit 
adjustments as a result. Their audit report continues to 
explain weaknesses in the Group’s transactional processing 
controls, month end close the books process, management 
review controls and general IT controls. Unfortunately, 
particular issues have been identified in the accounts 
payable and inventory business processes (specifically 
inventory cost variance accounting) during the current year 

external audit, indicating a deterioration of controls in these 
areas. This has been exacerbated by high employee turnover 
within the Finance team resulting in the loss of knowledge of 
the Group’s processes in these areas which, in lieu of 
effective systems, is essential for the adequate maintenance 
of controls. Despite the implementation of IFRS 16 
accounting software, the process continues to be complex 
especially as the IFRS 16 accounting is maintained outside of 
the underlying general ledger and recorded as an overlay 
adjustment through the consolidation process. 

Consistent with FY20 and FY21, the deferral of the 
announcement of the FY22 results has again been necessary  
to allow more time for the Finance team, the Board and 
Audit Committee, and the external auditors to undertake  
the additional work required to respond to the control 
weaknesses identified and ensure there is no risk of 
material error. The additional work performed has included 
performing detailed, transaction verification testing in 
certain areas. Further details are set out in the Independent 
Auditor’s Report on page 132.

Finance Transformation Plan and future actions
A finance transformation plan (the ‘Plan’) was developed by 
the new finance leadership team following the completion  
of the FY21 audit in order to address the Group’s control 
deficiencies. The Plan is establishing a framework for the 
improvements required across the Group, focusing on the 
four pillars of people, processes, policies and systems. 

As part of the transformation plan, an internal control 
questionnaire (ICQ) has been implemented. This requires 
control owners to attest on a quarterly basis that the controls 
in their areas are being operated as designed. Consistent 
with the findings of internal and external audit referred to 
above and in the Independent Auditor’s Report on pages 132 
to 147, the results of the ICQ indicate that there remain 
control deficiencies that need to be addressed.

It is clear that significant further work and focus is needed  
to improve the effectiveness of the Group’s internal  
controls and the pace of change is not as originally planned. 
The deterioration in controls in inventory and accounts 
payable in particular is disappointing. Recruitment activity  
in FY22 has sought to build the strength and depth of  
the finance team and although some progress has been 
made, further work is needed to increase the technical 
competencies and seniority of the finance team across both 
financial reporting and tax and establish a solid foundation 
on which the transformation plan can be built.

The Group plans to implement a number of new systems in 
FY23 including Blackline, a new reconciliation tool; SoftCo,  
a new AP automation system, and an upgrade to the Group’s 
accounting system. The new systems will help increase the 
level of automation and standardisation in the Group’s 
processes helping to ensure the control environment is 
sustainable in the long term. However, it will take time to 
implement the system changes needed to ensure the Group 
has an effective internal control environment and until then,  
the Group will continue be reliant on a number of manual 
review and reconciliation controls, which as set out above 
need to be improved as a matter of urgency.

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Where appropriate, members of the Executive Committee 

external audit, indicating a deterioration of controls in these 

have been asked to attend Audit Committee meetings to 

areas. This has been exacerbated by high employee turnover 

provide updates on the implementation of remediation plans. 

within the Finance team resulting in the loss of knowledge of 

The Audit Committee believes the Internal Audit function to 

the Group’s processes in these areas which, in lieu of 

have been effective during FY22.

The internal audit plan is subject to ongoing review during 

the year, so that it is agile enough to adapt to changing 

circumstances and to react to events where necessary.

effective systems, is essential for the adequate maintenance 

of controls. Despite the implementation of IFRS 16 

accounting software, the process continues to be complex 

especially as the IFRS 16 accounting is maintained outside of 

the underlying general ledger and recorded as an overlay 

The internal audit plan for FY23 will be to audit the 

adjustment through the consolidation process. 

implementation of changes to the control environment as  

part of the ongoing finance transformation project. Controls 

associated with key system implementations in other parts  

of the business will also be audited, including stock and 

cyber security controls associated with the refreshed 

website. An independent maturity assessment will be 

undertaken for ESG, which represents an emerging area of 

regulation, as well as an audit of the business’s governance 

arrangements to support overseas compliance.

Review of the effectiveness of internal controls

Background

During FY20, a number of accounting and control issues 

were identified by both internal audit and the external auditor 

(Deloitte). Details of the control weaknesses were included in 

Deloitte’s FY20 audit report and included matters relating to 

management review controls, balance sheet reconciliations, 

transactional processing controls and deficiencies in general  

IT controls.

In FY21, the Audit Committee and the Finance team 

implemented a remediation plan focused on remediating key 

balance sheet controls around inventory, accounts payable  

and cash as well as improving the month end close and 

management review processes ahead of the FY21 year end.  

An Internal Audit review of the progress made against the 

Group’s remediation plan in Q4 FY21 found a number of 

areas where the control environment required further 

improvement. Deloitte continued to identify control 

weaknesses consistent with those identified from the 

previous audit in FY21 and again included details in their 

audit report. Consistent with FY20, further work was 

required including additional detailed transactional testing to 

ensure the risk associated with the controls weaknesses was 

addressed. The delay in the FY21 results announcement 

ensured there was sufficient time for both management and 

the external auditor to complete the  

required work.

Current position – effectiveness of the Group’s 

controls in FY22

Deloitte has continued to identify significant weaknesses in 

the Group’s control environment during the course of the 

FY22 audit, highlighting a significant number of audit 

adjustments as a result. Their audit report continues to 

explain weaknesses in the Group’s transactional processing 

controls, month end close the books process, management 

review controls and general IT controls. Unfortunately, 

particular issues have been identified in the accounts 

payable and inventory business processes (specifically 

inventory cost variance accounting) during the current year 

Consistent with FY20 and FY21, the deferral of the 

announcement of the FY22 results has again been necessary  

to allow more time for the Finance team, the Board and 

Audit Committee, and the external auditors to undertake  

the additional work required to respond to the control 

weaknesses identified and ensure there is no risk of 

material error. The additional work performed has included 

performing detailed, transaction verification testing in 

certain areas. Further details are set out in the Independent 

Auditor’s Report on page 132.

Finance Transformation Plan and future actions

A finance transformation plan (the ‘Plan’) was developed by 

the new finance leadership team following the completion  

of the FY21 audit in order to address the Group’s control 

deficiencies. The Plan is establishing a framework for the 

improvements required across the Group, focusing on the 

four pillars of people, processes, policies and systems. 

As part of the transformation plan, an internal control 

questionnaire (ICQ) has been implemented. This requires 

control owners to attest on a quarterly basis that the controls 

in their areas are being operated as designed. Consistent 

with the findings of internal and external audit referred to 

above and in the Independent Auditor’s Report on pages 132 

to 147, the results of the ICQ indicate that there remain 

control deficiencies that need to be addressed.

It is clear that significant further work and focus is needed  

to improve the effectiveness of the Group’s internal  

controls and the pace of change is not as originally planned. 

The deterioration in controls in inventory and accounts 

payable in particular is disappointing. Recruitment activity  

in FY22 has sought to build the strength and depth of  

the finance team and although some progress has been 

made, further work is needed to increase the technical 

competencies and seniority of the finance team across both 

financial reporting and tax and establish a solid foundation 

on which the transformation plan can be built.

The Group plans to implement a number of new systems in 

FY23 including Blackline, a new reconciliation tool; SoftCo,  

a new AP automation system, and an upgrade to the Group’s 

accounting system. The new systems will help increase the 

level of automation and standardisation in the Group’s 

processes helping to ensure the control environment is 

sustainable in the long term. However, it will take time to 

implement the system changes needed to ensure the Group 

has an effective internal control environment and until then,  

the Group will continue be reliant on a number of manual 

review and reconciliation controls, which as set out above 

need to be improved as a matter of urgency.

Focus by the Audit Committee
The Audit Committee will be regularly updated on the 
progress made in FY23. Particular areas of focus for the 
Audit Committee will include:

•  Ensuring that a robust month end close process  

is established;

•  Regularly reviewing the strength and depth of the finance 

team, given the resourcing issues faced in FY22;

•  Oversight of the planned system changes;

•  Actions take to address the control observations raised 

by internal and external audit; and

•  Management’s response to the results of the quarterly  

ICQ questionnaire.

The finance transformation plan is a multi-year project and is 
expected to be completed by FY24, albeit there remains a 
risk that it may take longer than this, hence the increase in 
the ‘risk indicator’ highlighted in PRU 6 associated with the 
control environment on page 61. 

Anti-bribery and corruption
Controls are in place to ensure ongoing compliance with  
the Bribery Act 2010. The Committee reviews, on an annual 
basis, a report and the Group’s corporate gift and hospitality 
register, which includes gifts and hospitality given and 
received by colleagues from external business relationships, 
above an agreed threshold. The Group’s Anti-Bribery and 
Corruption Policy was reviewed in July 2022.

External auditor

Review of effectiveness of external auditor
A review of the effectiveness of the FY21 external audit, 
undertaken by an internal survey of members of the 
Committee, the CFO, and the internal Finance team, was 
undertaken and the results considered by the Committee in 
November 2021. The review concluded that Deloitte 
effectively executed the external audit.

Supervision and scope of external audit
The Committee oversees the external auditors by reviewing, 
challenging and approving the audit plan and ensuring that  
it is consistent with the scope of the audit engagement.  
The Committee meets regularly with the external auditors,  
both with and without management present. 

During the review of the audit plan, the Committee discussed 
and agreed those financial statement risk areas identified by 
the auditors that required additional audit emphasis, 
including the impact on the Group of the Covid-19 pandemic 
and global economic and geopolitical uncertainty. The audit 
opinion on pages 132 to 147 provides a full explanation of the 
scope of the audit, concept of materiality and key accounting 
and reporting judgements.

Independence of external auditor
Auditor independence is maintained by reviewing Deloitte’s 
confirmation of their independence and monitoring the nature 
and value of non-audit services carried out. The Committee 
will continue to ensure that employees of the external auditor 
who have worked on the audit in the past two years are not 
appointed, without prior approval of the Committee, to 
senior financial positions within the Group. In addition, the 
rotation of the lead partner occurs every five years.

The Committee assessed the independence of the external 
auditor and concluded that they were independent and that 
there were no non-audit services provided by Deloitte in the 
year under review.

Reappointment of auditor
During the year, Deloitte LLP advised the Company that  
they intended to step down as its auditor, following the 
completion of the audit of the Group’s results for the 53 
weeks ended 30 April 2022. In light of this, the Committee 
initiated a process to find a new auditor, inviting expressions 
of interest from a number of audit firms, and discussing the 
Group’s requirements with a number of those firms. We 
expect to confirm the outcome of that process in due course. 

Audit fees
The Committee was satisfied that the level of audit fees 
payable in respect of the audit services provided of 
£3,349,000 (FY21: £2,500,000) was appropriate.

Non-audit services
The Group’s policy for non-audit services is in line with  
the recommendations set out in the Financial Reporting 
Council’s (FRC) Guidance on Audit Committees (2016) and 
the requirements of the FRC’s Revised Ethical Standard (2019)  
(the Ethical Standard). In line with those recommendations  
and requirements, an external audit firm is only appointed to 
perform a service when doing so would be consistent with 
both the requirements and the principles of the Ethical 
Standard, and when its skills and experience make it the 
most suitable supplier. In addition, the Ethical Standard 
requires an assessment of whether it is probable that an 
objective, reasonable and informed third party would 
conclude that independence is not compromised.

At times, it is in the Group’s and shareholders’ interests to 
engage the external audit firm to deliver services. For permitted 
non-audit services that are clearly trivial, the Audit Committee 
has pre-approved the use of the external auditor subject to 
the limits set out in the Group’s Non-Audit Services Policy. 
The level of non-audit fees is monitored to ensure that they 
do not exceed 70% of the average annual statutory audit 
fees payable over the last three financial years.

There were no non-audit services performed by the external 
auditor in FY22 (FY21: nil).

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Governance  →  Directors’ Remuneration Report

DIRECTORS’ REMUNERATION REPORT

Part 1: Annual Statement

‘During FY22, the Remuneration Committee 
has focused on implementing the new 
Remuneration Policy which was approved by 
shareholders at the 2021 AGM. In addition, the 
Committee has reviewed reward structures 
and workforce pay at Superdry to ensure it 
supports the business on its path to growth 
and to promote the long-term success of the 
Group for all stakeholders.’

Georgina Harvey
Chair, Remuneration Committee

Dear Shareholders
On behalf of the Board, I am pleased to present the 
Directors’ Remuneration Report for the financial year ended 
30 April 2022.

This financial year has continued to be impacted by the 
Covid-19 pandemic and by emerging geopolitical and 
economic factors. The Executive team has continued to 
control costs as it implements our reset strategies, with 
strong focuses on improving our digital capabilities, and on 
our aim of being the leading sustainable brand. The 
Committee’s activities during FY22 have centred around:

•  Switching from Performance Share Plan awards to 

Restricted Share Plan awards following shareholder 
approval at the 2021 AGM. Details of the switch, and our 
detailed rationale, were set out in last year’s Directors’ 
Remuneration Report; and

•  Supporting the Executive team and the Group by carefully 
balancing the incentivisation and motivation of Superdry’s 
workforce with prudent financial management.

Remuneration Committee

Membership and attendance in FY22

Members
•  Georgina Harvey (Chair)

•  Faisal Galaria

•  Alastair Miller

•  Helen Weir

Attendance
There were six scheduled meetings during FY22, and all 
Committee members attended each meeting with the 
exception of Faisal Galaria who attended five out of six 
meetings (see the Board and Committee meetings 
attendance table on page 79 for details). Regular 
attendees at meetings included the Chief Executive 
Officer, the Chief Financial Officer, the Global People 
Director, the Group Company Secretary and General 
Counsel, the Deputy Company Secretary and the 
International Reward Manager. The Group’s independent 
remuneration consultants may also attend meetings. 
The role of secretary was performed by the Deputy 
Company Secretary or their Nominee. A report of the 
Committee’s activities is given to the Board at each of its 
scheduled meetings.

Preparation of this report and compliance
This report has been prepared in accordance with  
the Large and Medium-Sized Companies and Group 
(Accounts and Reports) Regulations 2013, as amended, 
the UK Code of Corporate Governance 2018 “The Code” 
and the Listing Rules. The report is split into three sections: 
the annual statement which summarises remuneration 
outcomes for FY22 and how our policy will operate for 
FY23; the Remuneration Policy report (as approved by 
shareholders at the 2021 AGM); and the Annual Report on 
Remuneration, which sets out how the policy was 
implemented for FY22 and how it will be implemented for 
FY23. The Directors’ Remuneration Report (excluding the 
Remuneration Policy) will be subject to an advisory vote at 
the November general meeting.

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Governance  →  Directors’ Remuneration Report

DIRECTORS’ REMUNERATION REPORT

Part 1: Annual Statement

‘During FY22, the Remuneration Committee 

has focused on implementing the new 

Remuneration Policy which was approved by 

shareholders at the 2021 AGM. In addition, the 

Committee has reviewed reward structures 

and workforce pay at Superdry to ensure it 

supports the business on its path to growth 

and to promote the long-term success of the 

Group for all stakeholders.’

Georgina Harvey

Chair, Remuneration Committee

Remuneration Committee

Membership and attendance in FY22

Members

•  Georgina Harvey (Chair)

•  Faisal Galaria

•  Alastair Miller

•  Helen Weir

Attendance

There were six scheduled meetings during FY22, and all 

Committee members attended each meeting with the 

exception of Faisal Galaria who attended five out of six 

meetings (see the Board and Committee meetings 

attendance table on page 79 for details). Regular 

attendees at meetings included the Chief Executive 

Officer, the Chief Financial Officer, the Global People 

Director, the Group Company Secretary and General 

Counsel, the Deputy Company Secretary and the 

International Reward Manager. The Group’s independent 

remuneration consultants may also attend meetings. 

The role of secretary was performed by the Deputy 

Company Secretary or their Nominee. A report of the 

Committee’s activities is given to the Board at each of its 

scheduled meetings.

Dear Shareholders

On behalf of the Board, I am pleased to present the 

Directors’ Remuneration Report for the financial year ended 

30 April 2022.

This financial year has continued to be impacted by the 

Covid-19 pandemic and by emerging geopolitical and 

economic factors. The Executive team has continued to 

control costs as it implements our reset strategies, with 

Preparation of this report and compliance

This report has been prepared in accordance with  

the Large and Medium-Sized Companies and Group 

(Accounts and Reports) Regulations 2013, as amended, 

the UK Code of Corporate Governance 2018 “The Code” 

and the Listing Rules. The report is split into three sections: 

the annual statement which summarises remuneration 

outcomes for FY22 and how our policy will operate for 

strong focuses on improving our digital capabilities, and on 

FY23; the Remuneration Policy report (as approved by 

our aim of being the leading sustainable brand. The 

shareholders at the 2021 AGM); and the Annual Report on 

Committee’s activities during FY22 have centred around:

Remuneration, which sets out how the policy was 

implemented for FY22 and how it will be implemented for 

FY23. The Directors’ Remuneration Report (excluding the 

Remuneration Policy) will be subject to an advisory vote at 

the November general meeting.

•  Switching from Performance Share Plan awards to 

Restricted Share Plan awards following shareholder 

approval at the 2021 AGM. Details of the switch, and our 

detailed rationale, were set out in last year’s Directors’ 

Remuneration Report; and

•  Supporting the Executive team and the Group by carefully 

balancing the incentivisation and motivation of Superdry’s 

workforce with prudent financial management.

Governance  →  Directors’ Remuneration Report 

Committee activities during FY22
The key activities undertaken during the year were as follows:

•  Reviewing the remuneration of the senior executives and 
other senior managers (including salary, benefits and 
pensions and any bonus schemes if applicable);

•  Reviewing and approving the FY22 Restricted Share 

Awards proposal and grant;

•  Reviewing the FY22 Annual Bonus Scheme and 

determining the award level;

•  Reviewing Group-wide share plans in light of the Group’s 
evolving strategy and prevailing economic conditions and 
business performance;

•  Reviewing the principles of Group annual pay and 
benefits encompassing all employees globally;

•  Considering remuneration-related measures to mitigate 

the continuing impact of Covid-19 on Superdry;

•  Reviewing and approving the annual Gender Pay Gap report;

•  Reviewing and approving the CEO pay ratio;

•  Reviewing and approving an updated Remuneration 

Committee terms of reference;

•  Reviewing the FY21 Directors’ Remuneration Report and 

Group-wide remuneration policies;

•  Considering and approving the remuneration of senior 
new hires, including the Chief Technology Officer and 
Global People Director;

•  Considering any termination arrangements for departing 

senior executive colleagues; and

•  As part of the annual Board performance review, 

conducting an internal Committee performance review 
against the Committee’s terms of reference, considering 
the results of that review and identifying objectives to 
drive improvements in Committee performance.

In addition, when determining the Policy and practices, the 
Committee has addressed the following (as per Provision 40 
of the Code):

Clarity – our Policy is simple and understood by our senior 
team, by wider colleagues (including the SD Voice, 
Superdry’s colleague engagement forum) and by investors 
who participated in our FY21 consultation.

Simplicity – the Committee uses plain language to explain 
the Policy to colleagues, investors and wider stakeholders. 
Our remuneration structures are not complex.

Risk – our Policy is based on (i) a combination of both short 
and long-term plans based on financial and non-financial 
targets; (ii) a combination of cash and equity; and (iii) a 
number of shareholder protections (ie, post vesting holding 
periods, shareholding guidelines, malus and clawback 
provisions) which have been designed to reduce the risk of 
inappropriate risk taking.

Predictability – our incentive plans are subject to individual 
caps, and our share plans have also been subject to dilution 
limits. The scenario charts in the Remuneration Policy 
illustrate how the rewards potentially receivable by our 
Executive Directors vary based on performance and share 
price growth.

Proportionality – there is a clear link between individual 
awards, delivery of strategy and our long-term performance. 
In addition, the structure of our annual bonus and Restricted 
Share Awards (RSAs), together with the structure of the 
Executive Directors’ service contracts, ensures that poor 
performance is not rewarded.

Alignment to culture – Superdry’s culture and strategy is 
fully supported through the annual bonus, which measures 
performance against the KPIs that underpin the delivery of 
our strategy and use of RSAs which creates both internal 
and shareholder alignment.

Throughout FY22, Superdry colleagues have been consulted 
on various topics of remuneration. Specifically, the SD Voice, 
has been consulted on the approach to the grant of 
Restricted Share Awards, Group pay review, job levelling and 
recognition practices. These sessions were used to inform 
decision-making at the Remuneration Committee and take 
feedback as to whether the remuneration practices were in 
line with those in the Code and Policy specified.

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Principal roles and responsibilities  
of the Committee
•  Determines the framework and policy for the 

remuneration of the Chair, Chief Executive Officer, 
Executive Directors, the General Counsel and Company 
Secretary and other Executive Committee members;

•  Advises on and agrees the total individual remuneration 

of each Executive Committee member, giving due regard 
to any legal requirements, the Code and the Listing Rules;

•  Approves the design of the annual bonus scheme (and 
targets) and share awards operated for Executive 
Committee members, the total annual payments made 
under such schemes and provides oversight and 

guidance in relation to other Group-wide incentives/share 
award proposals, to ensure that these are aligned to 
performance, Superdry’s culture and the Board’s 
risk appetite;

•  Oversees and advises on the Remuneration Policy and 

benefits structures throughout the Group to ensure that 
they are aligned with the Group’s strategy, culture and 
values while promoting its long-term success and 
enabling the attraction, retention and motivation of all 
colleagues to deliver the Group’s strategy; and

•  Oversees the wider workforce remuneration strategy 

along with total reward initiatives to ensure that both the 
Executive and wider workforce are aligned.

Remuneration framework
The Board is committed to ensuring that the remuneration 
framework supports the strategy and that those individuals 
tasked with leading Superdry are motivated to drive 
the business objectives and priorities that need to be 

successfully delivered. To align the interests of our 
leaders with those of shareholders, a significant proportion 
of performance-related remuneration is in the form of RSAs, 
designed to encourage a long-term, sustainable mindset. 
The Remuneration Policy for leaders at Superdry is based 
on the principles below. 

Recruit and 
retain high 
calibre talent

Embeds our 
unique values

Drives share 
ownership

Delivers 
long-term 
sustainable 
growth

Aligned to the 
business 
objectives

Simple  
and fair

Building  
a team of 
talented 
people 

Reinforces our 
unique family 
culture

Aligning 
shareholder 
and colleague 
interests

Delivering the 
strategic plan

Encourage 
behaviours 
delivering 
long-term 
sustainable 
brand growth

Easily 
understood  
by others and 
balanced 
against  
the wider 
workforce

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Governance  →  Directors’ Remuneration Report 

Governance  →  Directors’ Remuneration Report 

Principal roles and responsibilities  

of the Committee

•  Determines the framework and policy for the 

remuneration of the Chair, Chief Executive Officer, 

Executive Directors, the General Counsel and Company 

Secretary and other Executive Committee members;

•  Advises on and agrees the total individual remuneration 

of each Executive Committee member, giving due regard 

to any legal requirements, the Code and the Listing Rules;

•  Approves the design of the annual bonus scheme (and 

targets) and share awards operated for Executive 

Committee members, the total annual payments made 

under such schemes and provides oversight and 

guidance in relation to other Group-wide incentives/share 

award proposals, to ensure that these are aligned to 

performance, Superdry’s culture and the Board’s 

risk appetite;

•  Oversees and advises on the Remuneration Policy and 

benefits structures throughout the Group to ensure that 

they are aligned with the Group’s strategy, culture and 

values while promoting its long-term success and 

enabling the attraction, retention and motivation of all 

colleagues to deliver the Group’s strategy; and

•  Oversees the wider workforce remuneration strategy 

along with total reward initiatives to ensure that both the 

Executive and wider workforce are aligned.

Remuneration framework

The Board is committed to ensuring that the remuneration 

framework supports the strategy and that those individuals 

tasked with leading Superdry are motivated to drive 

the business objectives and priorities that need to be 

successfully delivered. To align the interests of our 

leaders with those of shareholders, a significant proportion 

of performance-related remuneration is in the form of RSAs, 

designed to encourage a long-term, sustainable mindset. 

The Remuneration Policy for leaders at Superdry is based 

on the principles below. 

Recruit and 

retain high 

calibre talent

Embeds our 

unique values

Drives share 

ownership

Delivers 

long-term 

sustainable 

growth

Aligned to the 

business 

objectives

Simple  

and fair

Building  

a team of 

talented 

people 

Reinforces our 

unique family 

culture

Aligning 

shareholder 

and colleague 

interests

Delivering the 

strategic plan

Encourage 

behaviours 

delivering 

long-term 

sustainable 

brand growth

Easily 

understood  

by others and 

balanced 

against  

the wider 

workforce

No changes are expected to be made to Non-Executive 
Director fees in FY23.

Consideration of remuneration elsewhere in 
the Company
At the Committee meeting in March 2022, the results of a 
comprehensive Group-wide pay review were considered by 
the Committee. The recruitment and retention of talented 
people is central to Superdry’s success, and the creation of 
an amazing employee experience is a key initiative in our 
strategy. To support this, and against a backdrop of a very 
competitive jobs market and significant escalations in the 
costs of living for our people, the Committee approved a 
3.5% pay award (effective 1 May 2022) for UK head office 
and UK Retail management (save for the Executive 
Committee where a 2% increase was approved) and  
the removal of age-related pay and in-country inflationary 
wage increases for global retail and international office 
based colleagues.

Also in the year, the Committee approved, in September 
2021, restricted share awards which remained extended to 
junior management and experienced professionals for the 
second time at Superdry, honouring a commitment by the 
Committee to encourage and facilitate share ownership 
throughout the workforce at Superdry. The Committee also 
reviewed the operation of the FY22 Bonus scheme and 
approved the FY23 Bonus scheme.

Board changes in FY22
There were no changes to the Superdry Board during FY22.

Conclusion
I would like to take this opportunity to thank my fellow 
Remuneration Committee members for their dedication 
during FY22 and to thank Cathryn Petchey, Global People 
Director, who joined Superdry in November 2021 and has 
worked extensively with the Committee in the latter part of 
the financial year to support our work.

I trust that shareholders will continue to support Superdry’s 
Remuneration Policy and that you will support this Directors’ 
Remuneration Report at the November general meeting.

Georgina Harvey
Remuneration Committee Chair

6 October 2022

Implementation of Directors’ Policy for FY22
•  Base salary: No base salary increases were awarded to 
Executive Directors from 1 May 2021. The CEO’s base 
salary was maintained at £600,000 p.a. and the CFO’s 
salary was maintained at £375,000 given his 26 April 2021 
appointment date.

•  Benefits in kind and pension: No changes were made to 

benefit or the workforce aligned pension provision.

•  Annual bonus: Performance against the profit and 

strategic targets resulted in a formulaic annual bonus 
outcome of c.93% of the maximum. However, while 
performance against the financial and strategic targets 
that were set at the start of the financial year was strong, 
following consideration of the stakeholder experience 
more broadly, including the Company’s share price 
performance and the wider economic environment at the 
current time, the Committee decided not to award an 
annual bonus to Executive Directors for FY22.

•  Long-term incentives: Although no PSP awards are held 
by the current Executive Directors, the 2018 PSP award 
lapsed in FY22 and the 2019 PSP is expected to lapse 
in full.

No changes were made to Non-Executive Director fees 
in FY22.

Use of discretion
As detailed in the annual bonus section above, the 
Committee applied downward discretion to reduce the 
annual bonus to £nil to ensure that the total remuneration 
packages for the CEO and CFO appropriately reflect the 
broader stakeholder experience in respect of the year 
under review.

Implementation of Directors’ Policy for FY23
The Committee intends to operate the Directors’ 
Remuneration Policy for the CEO and CFO for FY23 
as follows:

•  Base salary: Executive Director base salaries were 

increased by 2% from 1 May 2022, which was lower than 
the average general workforce increase across Superdry.

•  Benefits in kind and pension: No changes will be made 
to benefits or the workforce aligned pension provision.

•  Annual bonus: The annual bonus plan will be operated 

for FY22/23 in line with the prevailing Policy albeit bonus 
potential will be capped at 100% of salary rather than the 
150% of salary Policy maximum. Performance metrics will 
be based on financial (majority) and personal/strategic 
(minority) targets.

•  Restricted Share Awards (RSAs): RSAs to be granted 

in FY22/23 will:

•  Vest after three years from the grant date, subject to 

continued employment, satisfactory individual 
performance and a positive assessment of performance 
against the underpin. No shares can be sold until at least 
five years from grant, other than those required to settle 
any taxes; and

•  Be set at a maximum of 75% of salary, albeit the 

Remuneration Committee will consider the prevailing 
share price at the time of grant.

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Part 2: Directors’ Remuneration 
Policy (unaudited)

Policy duration
Following shareholder approval at the 2021 AGM, the Policy 
will apply from that date for a maximum of three years.

The following section of this report sets out a summary of 
the Directors’ Remuneration Policy which was approved by 
shareholders at the 2021 AGM. The full Policy as approved 
by shareholders is set out in the Annual Report 2021.

Policy scope
The Policy applies to the Chairman, Executive Directors and 
Non-Executive Directors.

Remuneration Policy overview
We aim to provide a remuneration structure and approach 
that helps align the interests of Executives and shareholders, 
and enables the attraction, retention and motivation of high 
calibre people with the capability to drive continued growth 
of the business. Where the Committee has discretion in 
implementing the Remuneration Policy, that discretion  
will be exercised diligently and in a manner aligned with 
shareholder interests. Discretion will only be exercised within 
the boundaries and limits set out in the Remuneration Policy.

Summary of the Executive Director Remuneration Policy

Element: Base salary 

Purpose and link to strategy

Maximum opportunity

Set at levels to attract and retain talented Executive 
Directors of the high calibre required to develop and deliver 
our ambitious growth strategy. Base salary will reflect each 
Executive Director’s individual skill, experience and role 
within the Group. Any changes to salary will take account 
of average increases across the Group.

Salary increases will typically be in line with the general 
level of increase awarded to other employees in the Group 
and/or the Executive Director’s country of employment.

In exceptional circumstances (eg, where there is an 
increase in scale, scope and/or responsibility, to reflect  
the development and success of the individual within the 
role, and/or to take account of relevant levels/market 
movements) a higher increase may be awarded.

There is no prescribed maximum base salary level or 
maximum annual increase.

Current salaries are detailed in the Annual Report 
on Remuneration.

Operation

Performance measures

Individual and business performance are taken into 
consideration when deciding salary levels.

When determining base salary the Committee typically takes 
into account:
•  Salary levels for comparable roles at companies of a similar 

size, industry, global scope and complexity;

•  Business and individual performance;
•  Changes to the scale and complexity of the role; and
•  Salaries paid to other employees across the Group.

Base salary is normally paid on a monthly basis in cash. 
The base salary for each Executive Director is normally 
reviewed annually in May by the Committee although an 
out-of-cycle review may be conducted if the Committee 
determines this is necessary. A salary review will not 
necessarily lead to an increase in salary.

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Governance  →  Directors’ Remuneration Report 

Part 2: Directors’ Remuneration 

Policy duration

Policy (unaudited)

The following section of this report sets out a summary of 

the Directors’ Remuneration Policy which was approved by 

shareholders at the 2021 AGM. The full Policy as approved 

by shareholders is set out in the Annual Report 2021.

Policy scope

The Policy applies to the Chairman, Executive Directors and 

Non-Executive Directors.

Following shareholder approval at the 2021 AGM, the Policy 

will apply from that date for a maximum of three years.

Remuneration Policy overview

We aim to provide a remuneration structure and approach 

that helps align the interests of Executives and shareholders, 

and enables the attraction, retention and motivation of high 

calibre people with the capability to drive continued growth 

of the business. Where the Committee has discretion in 

implementing the Remuneration Policy, that discretion  

will be exercised diligently and in a manner aligned with 

shareholder interests. Discretion will only be exercised within 

the boundaries and limits set out in the Remuneration Policy.

Summary of the Executive Director Remuneration Policy

Element: Pension 

Purpose and link to strategy

Maximum opportunity

In line with the general workforce contribution rate (as a % 
of salary).

To provide retirement benefits which are market 
competitive and to enable us to attract and retain 
Executive Directors of the right calibre.

Operation

Executive Directors can choose to participate in the 
personal pension plan relevant to the country where they 
are employed, and/or to receive a cash allowance, or a 
combination of the two. Our Group personal pension plan 
is a defined contribution plan.

Element: Base salary 

Element: Other benefits 

Purpose and link to strategy

Maximum opportunity

Purpose and link to strategy 

Maximum opportunity 

Set at levels to attract and retain talented Executive 

Salary increases will typically be in line with the general 

Directors of the high calibre required to develop and deliver 

level of increase awarded to other employees in the Group 

our ambitious growth strategy. Base salary will reflect each 

and/or the Executive Director’s country of employment.

To ensure Superdry is broadly competitive on benefits with 
broader market practice.

There is no maximum level of benefits provided to an 
individual Executive Director.

To support personal health and well-being.

Participation by Executive Directors in the SAYE scheme, 
and any other all-employee share plan operated in the 
future, is limited to the maximum award levels permitted by 
HM Revenue & Customs.

Operation 

Benefit provision is set at an appropriate market level 
taking into account market practice in the Executive 
Director’s home jurisdiction, the jurisdiction where they are 
based, and benefits for similar roles at similar companies 
and the level/type of benefits provided elsewhere in 
the Group.

The benefits to which Executive Directors are entitled 
include (but are not limited to) private medical insurance 
(for the individual and their family), company sick pay, 
holiday pay, life assurance, car allowance and staff 
discount on Superdry products. Other benefits may be 
provided where appropriate.

In-country and global relocation support may also be 
provided where appropriate.

Executive Directors are eligible to participate, on the same 
basis as other employees, in our SAYE and BAYE 
schemes. They may also be granted eligibility to participate 
on the same terms in any new benefit plans, including 
all-employee share incentives, set up for the wider 
employee group.

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In exceptional circumstances (eg, where there is an 

increase in scale, scope and/or responsibility, to reflect  

the development and success of the individual within the 

role, and/or to take account of relevant levels/market 

movements) a higher increase may be awarded.

There is no prescribed maximum base salary level or 

maximum annual increase.

Current salaries are detailed in the Annual Report 

on Remuneration.

Performance measures

When determining base salary the Committee typically takes 

Individual and business performance are taken into 

consideration when deciding salary levels.

Executive Director’s individual skill, experience and role 

within the Group. Any changes to salary will take account 

of average increases across the Group.

Operation

into account:

•  Salary levels for comparable roles at companies of a similar 

size, industry, global scope and complexity;

•  Business and individual performance;

•  Changes to the scale and complexity of the role; and

•  Salaries paid to other employees across the Group.

Base salary is normally paid on a monthly basis in cash. 

The base salary for each Executive Director is normally 

reviewed annually in May by the Committee although an 

out-of-cycle review may be conducted if the Committee 

determines this is necessary. A salary review will not 

necessarily lead to an increase in salary.

Governance  →  Directors’ Remuneration Report

Element: Annual performance bonus 

Purpose and link to strategy

To encourage and reward the achievement of challenging 
financial and strategic performance targets during a 
financial year. The performance measures set each year 
align to our strategy and shareholder value creation.

Maximum opportunity

Up to 150% of base salary.

Operation

Performance measures

Bonus payments up to 100% of salary are normally 
awarded in cash and are not pensionable. An individual 
Executive Director may choose to defer bonus awarded 
into our Group personal pension plan.

Bonus deferral: To the extent that bonus potential is 
restored to the 150% of salary Policy maximum during the 
Policy period, one third of any bonus will be deferred into 
shares for three years.

Performance is normally assessed over one financial year.

The annual performance bonus may be based on financial 
metrics (eg, revenue and/or profit) and personal and/or 
strategic business objectives. The majority of the bonus 
will be determined by Group financial performance. 
Metrics and targets will be relevant to the particular 
performance year and are aimed at securing a sustainable 
long-term business model.

The performance criteria and performance targets are 
determined by the Committee each year and include 
threshold levels for minimum award (below which no bonus 
will be awarded), on-target award and maximum award.

The Committee will set demanding performance targets  
to encourage stretch performance. These targets are 
considered to be commercially confidential and will 
therefore be disclosed in due course after the performance 
period has ended.

A straight-line sliding scale between threshold (no more 
than 25% of opportunity), target (50% of opportunity) and 
maximum (100% of opportunity) is used to determine the 
level of award.

Malus and clawback provisions apply as described below.

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Governance  →  Directors’ Remuneration Report

Governance  →  Directors’ Remuneration Report 

Element: Annual performance bonus 

Element: Restricted Share Awards 

Purpose and link to strategy

Maximum opportunity

Purpose and link to strategy

Maximum opportunity

To encourage and reward the achievement of challenging 

Up to 150% of base salary.

financial and strategic performance targets during a 

financial year. The performance measures set each year 

align to our strategy and shareholder value creation.

Operation

Performance measures

Bonus payments up to 100% of salary are normally 

Performance is normally assessed over one financial year.

awarded in cash and are not pensionable. An individual 

Executive Director may choose to defer bonus awarded 

into our Group personal pension plan.

The annual performance bonus may be based on financial 

metrics (eg, revenue and/or profit) and personal and/or 

strategic business objectives. The majority of the bonus 

Bonus deferral: To the extent that bonus potential is 

will be determined by Group financial performance. 

restored to the 150% of salary Policy maximum during the 

Metrics and targets will be relevant to the particular 

Policy period, one third of any bonus will be deferred into 

performance year and are aimed at securing a sustainable 

shares for three years.

long-term business model.

The performance criteria and performance targets are 

determined by the Committee each year and include 

threshold levels for minimum award (below which no bonus 

will be awarded), on-target award and maximum award.

The Committee will set demanding performance targets  

to encourage stretch performance. These targets are 

considered to be commercially confidential and will 

therefore be disclosed in due course after the performance 

period has ended.

A straight-line sliding scale between threshold (no more 

than 25% of opportunity), target (50% of opportunity) and 

maximum (100% of opportunity) is used to determine the 

level of award.

Malus and clawback provisions apply as described below.

Drives sustained long-term performance, aids retention 
and aligns the interests of Executive Directors with 
shareholders.

Up to 75% of base salary.

Operation

Performance measures

Restricted Share Awards are granted on a discretionary 
basis and are subject to continued employment at the end 
of a three-year performance period with a two-year 
post-vest holding period. Awards may be structured as 
conditional awards or nil or nominal cost options.

Executive Directors may benefit, in the form of cash or 
shares, from the value of any dividend paid between the 
date of grant and the date of vesting (or post vesting 
holding period if later) to the extent that awards vest.

Although no formal performance measures apply to RSAs, 
the Committee will retain discretion to reduce the vesting 
level (including to zero) after key strategic measures over 
the vesting period have been considered (including but  
not limited to revenue, % of full price sales, cash flow,  
PBT and margin) and being satisfied that there have been 
no environmental, social or governance issues resulting in 
material reputational damage.

Malus and clawback provisions will apply as 
described below.

Element: Share ownership guidelines 

Purpose and link to strategy

Level

To help further strengthen the alignment between 
management and shareholders.

Minimum of 200% of base salary.

Operation

In employment: Executive Directors not holding shares 
worth at least 200% of their base salary will be expected to 
retain 50% of any share award which vests (net of tax) until 
such time as that level of holding is met.

Post cessation: Executive Directors will need to retain 
shares equal to 100% of the in-post shareholding guideline 
up until the second anniversary of employment cessation 
(or actual shareholding if lower).

Any shares purchased by an Executive Director, shares 
acquired in respect of the IPO, shares acquired through 
buyout awards and share awards granted prior to the 2020 
AGM will be excluded from this post cessation guideline.

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Governance  →  Directors’ Remuneration Report

Selection of performance measures
Profit is normally the primary financial measure for the annual 
bonus plan. At the sole discretion of the Remuneration 
Committee, adjusting items may be removed where the 
inclusion of such items would be inconsistent with fair 
measurement, and actual tax may be adjusted to normalised 
rates if is considered unsustainable. Performance targets 
relating to the annual bonus plan are normally set from the 
Group’s annual budget, which is reviewed and signed off by 
the Board prior to the start of each financial year. Targets are 
based on a number of internal and external reference points. 
Targets are set to be stretching but achievable, with regard 
to the particular strategic priorities and economic environment 
in a given year. Strategic targets for the annual bonus may 
be set each year based on the Company’s prevailing 
strategic objectives at that time. Targets will be set on a 
measurable, quantifiable basis where possible, but due  
to the nature of the objective, may require some 
subjective assessment.

In respect of the RSAs granted to Executive Directors, the 
Committee must be satisfied with Superdry’s performance 
and delivery against performance measures (including 
revenue, % of full price sales, cash flow, PBT and margin) 
and be satisfied that there have been no environmental, social 
or governance issues resulting in material reputational damage.

The Committee retains the discretion to alter the weighting, 
substitute or use new performance measures for future 
incentive awards, if they are believed to better support the 
strategy of the business at that time.

Malus and clawback provisions
The Committee has discretion to cancel, reduce or clawback 
individual or all annual bonus awards in certain 
circumstances including:

•  A misstatement of results that resulted in an award being 

paid at too high a level;

•  A material failure of risk management or health and safety;

•  Serious reputational damage to Superdry; and/or 

personal misconduct; and

•  Corporate failure or insolvency.

The Committee may at any time before the vesting of share 
awards reduce the number of shares in certain 
circumstances including if:

•  A material misstatement of financial results has resulted 

in the award having been granted over a higher number of 
shares than would otherwise have been the case; and

•  The number of shares awarded was based on any other 
kind of error or basis of information or assumption that 
turns out to be inaccurate and resulted in the award 
having been granted a higher number of shares than 
would otherwise have been the case.

For three years after any PSP/RSA award vests, the 
Committee may decide that the individual is subject to 
clawback if:

•  There has been a material misstatement of results that 

resulted in an award being paid at too high a level;

•  There has been an error in assessing any performance 

condition or there was inaccurate or misleading 
information or assumptions that resulted in the award 
vesting at a higher level than otherwise would have been 
the case; and

•  There has been serious reputational damage to Superdry; 

and/or personal misconduct; and

•  There is a corporate failure or insolvency.

Legacy arrangements
The Company will honour any commitments entered into 
prior to the approval and implementation of the current 
Remuneration Policy and Executive Directors will be eligible 
to receive payment from any historical awards made.

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Governance  →  Directors’ Remuneration Report

Governance  →  Directors’ Remuneration Report 

Selection of performance measures

Profit is normally the primary financial measure for the annual 

bonus plan. At the sole discretion of the Remuneration 

Committee, adjusting items may be removed where the 

inclusion of such items would be inconsistent with fair 

The Committee may at any time before the vesting of share 

awards reduce the number of shares in certain 

circumstances including if:

•  A material misstatement of financial results has resulted 

in the award having been granted over a higher number of 

measurement, and actual tax may be adjusted to normalised 

shares than would otherwise have been the case; and

rates if is considered unsustainable. Performance targets 

relating to the annual bonus plan are normally set from the 

Group’s annual budget, which is reviewed and signed off by 

the Board prior to the start of each financial year. Targets are 

based on a number of internal and external reference points. 

Targets are set to be stretching but achievable, with regard 

•  The number of shares awarded was based on any other 

kind of error or basis of information or assumption that 

turns out to be inaccurate and resulted in the award 

having been granted a higher number of shares than 

would otherwise have been the case.

to the particular strategic priorities and economic environment 

For three years after any PSP/RSA award vests, the 

in a given year. Strategic targets for the annual bonus may 

Committee may decide that the individual is subject to 

be set each year based on the Company’s prevailing 

clawback if:

•  There has been a material misstatement of results that 

resulted in an award being paid at too high a level;

•  There has been an error in assessing any performance 

condition or there was inaccurate or misleading 

information or assumptions that resulted in the award 

vesting at a higher level than otherwise would have been 

the case; and

•  There has been serious reputational damage to Superdry; 

and/or personal misconduct; and

•  There is a corporate failure or insolvency.

Legacy arrangements

The Company will honour any commitments entered into 

prior to the approval and implementation of the current 

Remuneration Policy and Executive Directors will be eligible 

to receive payment from any historical awards made.

strategic objectives at that time. Targets will be set on a 

measurable, quantifiable basis where possible, but due  

to the nature of the objective, may require some 

subjective assessment.

In respect of the RSAs granted to Executive Directors, the 

Committee must be satisfied with Superdry’s performance 

and delivery against performance measures (including 

revenue, % of full price sales, cash flow, PBT and margin) 

and be satisfied that there have been no environmental, social 

or governance issues resulting in material reputational damage.

The Committee retains the discretion to alter the weighting, 

substitute or use new performance measures for future 

incentive awards, if they are believed to better support the 

strategy of the business at that time.

Malus and clawback provisions

The Committee has discretion to cancel, reduce or clawback 

individual or all annual bonus awards in certain 

circumstances including:

•  A misstatement of results that resulted in an award being 

paid at too high a level;

•  A material failure of risk management or health and safety;

•  Serious reputational damage to Superdry; and/or 

personal misconduct; and

•  Corporate failure or insolvency.

Scenario chart
The charts below show potential pay-out under the current Directors’ Remuneration Policy using the following assumptions:

Minimum

•  Consists of base salary, benefits and pension;
•  Base salary from 1 May 2022;
•  Benefits are based on estimated values for 2022/23;
•  Pension of 4% of salary; and
•  RSA of 75% of salary (noting that actual awards may be lower).

Julian Dunkerton

Shaun Wills

Base salary

Benefits

Pension

RSA

Total  
minimum

£612,000

£16,000

£24,480

£459,000

£1,111,480

£382,500

£12,000

£15,300

£286,880

£696,675

Target

Maximum

Maximum with 50% 
share price growth

•  As per the minimum scenario plus an on-target annual bonus of 50% of the maximum potential.

•  As per the minimum scenario plus a maximum annual bonus (150% of salary), noting that potential awards 

may be lower (the potential for FY23 will be set at 100% of salary).

•  As the maximum scenario plus the value resulting from a share price growth of 50% from the RSA award.

Julian Dunkerton 
Chief Executive Officer 

Shaun Wills 
Chief Financial Officer

£’000

£1,090

£1,390

£1,690

£1,915

£683

£871

£1,058

£1,199

£2,500

£2,250

£2,000

£1,750

£1,500

£1,250

£1,000

£750

£250

£0

12%

23%

26%

41%

32%

22%

36%

31%

41%

32%

22%

12%

23%

26%

36%

31%

59%

46%

38%

33%

59%

46%

38%

34%

Minimum

On-target

Maximum

Maximum with
share price
growth

Minimum

On-target

Maximum

Maximum with
share price
growth

Fixed pay (salary, benefits, pension)

Annual bonus

RSA

Share price growth

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•  Annual performance bonus – consistent with the 

Contract date 

Governance  →  Directors’ Remuneration Report

Remuneration arrangements across Superdry
The reward philosophy continues to be consistent across 
Superdry, namely that reward should support our business 
strategy and be sufficient to attract, motivate and retain high 
performing individuals. Within this framework, there are 
differences for a range of reasons, including global location, 
culture, best practice, employment regulation and the local 
employment market conditions.

•  Salaries and benefits – a range of factors are considered 
including business performance, individual capability and 
performance, the pay of other employees and external 
market data;

Remuneration Policy for Executive Directors, annual 
bonuses are typically linked to business performance with 
a focus on profit, although the business retains the right 
to void a bonus award in circumstances where we deem 
an individual has not performed to an acceptable level or 
has acted inappropriately during the performance period;

•  Share awards – selected below Board employees may be 
invited to receive Restricted Share Awards on the same 
or similar terms to those granted to Executive Directors;

•  All employee share schemes – in the UK the Group 

operates SAYE and BAYE share schemes which are open 
to all eligible employees. Under the SAYE scheme 
employees can elect to save up to £500 each month for a 
fixed period of three years. At the end of the savings 
period, individuals may use their savings to buy Superdry 
ordinary shares at a discount capped at up to 20% of the 
market price set at the launch of the scheme. The BAYE 
scheme gives employees the opportunity to buy shares 
up to the value of £1,800 per year using pre-tax earnings. 
For every 10 shares purchased through this scheme the 
Group offers one free matching share; and

•  Retirement benefits – in line with local country practices, 
we encourage all employees to contribute appropriate 
savings toward their retirement. In the UK, we operate 
pension arrangements within the Occupational and 
Personal Pension Schemes (Automatic Enrolment) 
Regulations 2010.

Executive Directors’ service agreements
The following table sets out a description of any obligations 
on Superdry, contained in the current Executive Directors’ 
contracts, which could give rise to, or impact, remuneration 
payments or payments for loss of office.

Element

Notice period

Terms

Julian Dunkerton – 12 months 
by Superdry and 12 months by 
the Executive Director.
Shaun Wills – 6 months by 
Superdry and 6 months by the 
Executive Director.

Julian Dunkerton – 2 April 
2019 (interim appointment), 
16 December 2020 
(permanent appointment)
Shaun Wills – 26 April 2021 

Base salary

As per contracts

Pension contributions

Employer pension contribution

Contractual benefits

Annual bonus

Long-term incentive plan 

Contractual entitlement to:
•  Private medical insurance;
•  Company sick pay;
•  Life assurance
•  Holiday pay;
•  Car allowance; and
•  Discount on Superdry 

products.

Participation is subject to the 
Committee’s discretion

Participation is subject to the 
Committee’s discretion 

The service contract for any new Executive Director is likely 
to include provisions for a notice period of up to six months 
by either party, an annual salary review and participation in 
the Company’s annual bonus scheme and RSA.

All Executive Director service contracts are available for 
inspection at our registered office during normal hours of 
business and at our AGM.

Discretions retained by the Committee
The Committee will operate the annual bonus plan and share 
plans according to their respective rules (or relevant documents), 
in line with the applicable approved Remuneration Policy  
and in accordance with the Listing Rules where relevant. 
The Committee retains certain discretions, consistent  
with market practice, with regard to the operation and 
administration of these plans. These include, but are not 
limited to, the following in relation to RSAs: the participants; 
the timing of grant of an award; the size of an award; within 
policy limits the determination of vesting; the discretion  
that may be required if dealing with a change of control or 
restructuring of the Group; determination of the treatment  
of leavers; adjustments required in certain circumstances 
(eg, rights issues, corporate restructuring events and special 
dividends); and reviewing performance underpins from one 
cycle to the next.

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Governance  →  Directors’ Remuneration Report

Governance  →  Directors’ Remuneration Report 

Remuneration arrangements across Superdry

Executive Directors’ service agreements

The reward philosophy continues to be consistent across 

The following table sets out a description of any obligations 

Superdry, namely that reward should support our business 

on Superdry, contained in the current Executive Directors’ 

strategy and be sufficient to attract, motivate and retain high 

contracts, which could give rise to, or impact, remuneration 

performing individuals. Within this framework, there are 

payments or payments for loss of office.

differences for a range of reasons, including global location, 

culture, best practice, employment regulation and the local 

employment market conditions.

Element

Notice period

•  Salaries and benefits – a range of factors are considered 

including business performance, individual capability and 

performance, the pay of other employees and external 

market data;

•  Annual performance bonus – consistent with the 

Remuneration Policy for Executive Directors, annual 

Contract date 

bonuses are typically linked to business performance with 

a focus on profit, although the business retains the right 

to void a bonus award in circumstances where we deem 

an individual has not performed to an acceptable level or 

has acted inappropriately during the performance period;

•  Share awards – selected below Board employees may be 

invited to receive Restricted Share Awards on the same 

or similar terms to those granted to Executive Directors;

•  All employee share schemes – in the UK the Group 

operates SAYE and BAYE share schemes which are open 

to all eligible employees. Under the SAYE scheme 

employees can elect to save up to £500 each month for a 

fixed period of three years. At the end of the savings 

period, individuals may use their savings to buy Superdry 

ordinary shares at a discount capped at up to 20% of the 

market price set at the launch of the scheme. The BAYE 

up to the value of £1,800 per year using pre-tax earnings. 

For every 10 shares purchased through this scheme the 

Group offers one free matching share; and

•  Retirement benefits – in line with local country practices, 

we encourage all employees to contribute appropriate 

savings toward their retirement. In the UK, we operate 

pension arrangements within the Occupational and 

Personal Pension Schemes (Automatic Enrolment) 

Regulations 2010.

scheme gives employees the opportunity to buy shares 

Long-term incentive plan 

Participation is subject to the 

Annual bonus

Base salary

As per contracts

Pension contributions

Employer pension contribution

Contractual benefits

Terms

Julian Dunkerton – 12 months 

by Superdry and 12 months by 

the Executive Director.

Shaun Wills – 6 months by 

Superdry and 6 months by the 

Executive Director.

Julian Dunkerton – 2 April 

2019 (interim appointment), 

16 December 2020 

(permanent appointment)

Shaun Wills – 26 April 2021 

Contractual entitlement to:

•  Private medical insurance;

•  Company sick pay;

•  Life assurance

•  Holiday pay;

•  Car allowance; and

•  Discount on Superdry 

products.

Participation is subject to the 

Committee’s discretion

Committee’s discretion 

The service contract for any new Executive Director is likely 

to include provisions for a notice period of up to six months 

by either party, an annual salary review and participation in 

the Company’s annual bonus scheme and RSA.

All Executive Director service contracts are available for 

inspection at our registered office during normal hours of 

business and at our AGM.

Discretions retained by the Committee

The Committee will operate the annual bonus plan and share 

plans according to their respective rules (or relevant documents), 

in line with the applicable approved Remuneration Policy  

and in accordance with the Listing Rules where relevant. 

The Committee retains certain discretions, consistent  

with market practice, with regard to the operation and 

administration of these plans. These include, but are not 

limited to, the following in relation to RSAs: the participants; 

the timing of grant of an award; the size of an award; within 

policy limits the determination of vesting; the discretion  

that may be required if dealing with a change of control or 

restructuring of the Group; determination of the treatment  

of leavers; adjustments required in certain circumstances 

(eg, rights issues, corporate restructuring events and special 

dividends); and reviewing performance underpins from one 

cycle to the next.

In relation to the annual bonus plan, the Committee retains 
discretion over: the participants; the timing of grant of a 
payment; the determination of the bonus payment; dealing 
with a change of control; determination of the treatment of 
leavers based on the rules of the plan and the appropriate 
treatment chosen; the annual review of performance 
measures and weighting; and targets for the annual bonus 
plan from year to year.

In relation to the annual bonus plan, the Committee retains 
the ability to adjust the targets and/or set different measures 
if events occur (eg, material acquisition and/or divestment of 
a business) which cause it to determine that the conditions 
are no longer appropriate and that an adjustment is required 
so that the conditions achieve their original purpose and are 
not materially more or less difficult to satisfy.

Any use of the above discretions would, where relevant, 
be explained in the Annual Report on Remuneration and 
may, as appropriate, be the subject of consultation with our 
major shareholders.

The operation of our SAYE and BAYE share schemes will be 
as permitted under HM Revenue & Customs’ rules and the 
Listing Rules. Details of shares or interests in shares held by 
Executive Directors at the end of the financial year are set 
out in the Annual Report on Remuneration. These remain 
eligible to vest based on their original award terms.

Approach to the recruitment and retention of 
Executive Directors 
When hiring a new Executive Director or promoting to the 
Board from within Superdry, the Committee will offer a 
package that is sufficient to attract, retain and motivate the 
right talent, while at all times aiming to pay no more than is 
necessary. In determining an appropriate remuneration 
package, the Committee will take into consideration all 
relevant factors including but not limited to the impact on 
other existing remuneration arrangements, the candidate’s 
location and experience, external market influences and 
internal pay relativities.

The remuneration package for a new Executive Director 
would be set in accordance with the terms of our prevailing 
approved Remuneration Policy at the time of appointment 
and take into account the skills and experience of the 
individual, the market rate for a candidate of that experience 
and the importance of securing the relevant individual.

Salary would be provided at such a level as required to 
attract the most appropriate candidate and may be set 
initially at a below mid-market level on the basis that it may 
progress towards the mid-market level once expertise and 
performance have been proven and sustained. The annual 
bonus potential would be limited to 150% of salary and RSAs 
would be limited to 75% of salary.

Pension provision will be workforce aligned and other 
benefits will be offered in line with local market practices 
dependent on where an Executive Director is located.

In addition, the Committee may offer additional cash and/or 
share-based elements to replace deferred or incentive pay 
forfeited by an Executive Director leaving a previous 
employer. It would seek to ensure, where possible, that these 
awards would be consistent with awards forfeited in terms of 
vesting periods, expected value and performance conditions. 
For an internal Executive Director appointment, any variable 
pay element awarded in respect of the prior role may be allowed 
to pay out according to its terms. In addition, any other ongoing 
remuneration obligations existing prior to appointment may 
continue. For external and internal appointments, the 
Committee may agree that certain relocation and/or 
incidental expenses (as appropriate) will be met.

Policy on payment for loss of office
We are committed to ensuring a consistent approach and to 
not paying more than is necessary in the circumstances of 
loss of office. In the event of an early termination of a 
contract, the policy is to seek to minimise any liability. When 
managing such situations, the Committee takes a range of 
factors into account, including contractual obligations, 
shareholder interests, organisational stability and the need 
to ensure an effective handover. Executive Directors may be 
entitled to a payment in lieu of notice (‘PILON’) if notice is 
served by us. In the normal course of events, the Executive 
Director would work their notice period. In the event of 
termination for cause (eg, gross misconduct or negligence), 
neither notice nor PILON would be given and the Executive 
Director would cease to perform services immediately.

In the event of termination for reasons other than cause (for 
example, resignation) where the individual is requested by us 
to cease working before the end of the notice period, PILON 
may be payable. If a portion of the notice period is served, 
the PILON payment will be reduced on a pro rata basis. 
Payments may be made on a phased basis. Alternatively, 
rather than making a PILON, we may place an Executive 
Director on garden leave for the duration of some or all of 
their notice period.

Where an Executive Director leaves during a financial year, 
the annual bonus will not be payable with respect to the 
period of the financial year worked in line with the Group’s 
annual bonus scheme rules.

Any share-based entitlements granted to an Executive 
Director under our share plans will be determined based on 
the relevant plan rules. The default treatment for RSAs is 
that any outstanding awards lapse on cessation of 
employment. However, in certain prescribed circumstances, 
such as death, ill health, injury, disability, retirement, sale of 
the employing company or business outside the Group or 
any other circumstances at the discretion of the Committee, 
‘good leaver’ status may be applied. For good leavers, 
awards will normally vest on their normal vesting date, 
subject to the satisfaction of the relevant performance 
underpin at that time, and will be reduced pro rata to reflect 
the proportion of the performance period actually served. 
However, in the event of the death of an Executive Director, 
the Committee has discretion to determine that awards vest 
at cessation, subject to performance underpin, with no 
service pro rata reduction.

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Governance  →  Directors’ Remuneration Report

Payment may also be made in respect of accrued benefits, 
including untaken holiday entitlement, in line with the 
treatment of other employees.

In addition, as is consistent with market practice, we may 
pay a contribution towards an Executive Director’s legal fees 
for entering into a settlement agreement and may pay a 
contribution towards fees for outplacement services as part 
of a negotiated settlement.

There is no provision for additional compensation on 
termination following a change of control, nor liquidated 
damages of any kind.

Consideration of conditions elsewhere 
in Superdry
The Committee has oversight of the main compensation 
structures throughout Superdry’s business and actively 
considers the relationship between general changes to 
employee remuneration and to Executive Director 
remuneration. When considering changes to Executive 
Director remuneration, the Committee is provided with 
relevant comparative employee information (for example, 
average salary review) across Superdry.

The Committee does not consider it appropriate to consult 
directly with employees when formulating Executive Director 
reward policy. However, it does take into account employee 
feedback on remuneration from employee surveys, as 
provided to the Committee by the Group People Director.

Consideration of shareholder views – 
consultation on Remuneration Policy
The Committee consulted with Superdry’s top 15 investors 
and the main proxy advisory agencies (the IA, ISS and Glass 
Lewis) in FY21 and early FY22 in respect of seeking 
shareholder approval to change to the Remuneration Policy 
at the 2021 AGM. After reviewing feedback received, the 
Committee adopted a more conventional approach to post 
employment cessation shareholding guidelines as promoted 
by the IA (ie,100% of the in-employment share-holding 
guideline for two years post cessation) and this change was 
incorporated into the new Remuneration Policy. Consistent 
with good practice, a wrap up letter was sent to those 
consulted at the end of the consultation exercise which set 
out the feedback received, and the Committee’s response. 
The Committee was encouraged by the positive feedback 
and was grateful for the support received from the vast 
majority of investors consulted.

Summary of the Non-Executive Director Remuneration Policy
The Board aims to recruit high calibre Non-Executive Directors with broad commercial, digital or other relevant experience. 
The Remuneration Policy is as follows:

Element

Fees

Purpose and link to strategy Fees are set at an appropriate level to attract and retain high calibre Non-Executive Directors 

and reflect the time commitment and responsibilities of each role and fees paid in other 
companies of a similar size, industry, global scope and complexity.

Operation

Fees are normally reviewed annually and are normally paid in cash.

Each Non-Executive Director is paid a basic fee for undertaking Non-Executive Director and 
Board duties. A higher fee is paid to the Chairman of the Board and the Senior Independent 
Director. Additional fees may also be payable for taking on Committee responsibilities and other 
Board duties.

Non-Executive Directors also receive staff discount on Superdry products. Non-Executive 
Directors do not receive any other benefits other than reasonable expenses. Travel and other 
appropriate expenses (including fees incurred in obtaining professional advice in the 
furtherance of their duties) incurred in the course of performing their duties are reimbursed to 
Non-Executive Directors along with any associated taxes.

Non-Executive Directors are covered by the Directors’ and Officers’ insurance and indemnification. 

As is the case for the Executive Directors, there is no prescribed maximum fee or maximum fee 
increase. The aggregate fees payable to all Non-Executives combined are capped as set out in 
Superdry’s Articles of Association. 

Maximum opportunity

Performance measures

No performance measures apply. Fees are set at an appropriate level to attract and retain high 
calibre Non-Executive Directors.

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Governance  →  Directors’ Remuneration Report 

Payment may also be made in respect of accrued benefits, 

The Committee does not consider it appropriate to consult 

including untaken holiday entitlement, in line with the 

directly with employees when formulating Executive Director 

treatment of other employees.

In addition, as is consistent with market practice, we may 

pay a contribution towards an Executive Director’s legal fees 

for entering into a settlement agreement and may pay a 

contribution towards fees for outplacement services as part 

of a negotiated settlement.

There is no provision for additional compensation on 

termination following a change of control, nor liquidated 

damages of any kind.

Consideration of conditions elsewhere 

in Superdry

reward policy. However, it does take into account employee 

feedback on remuneration from employee surveys, as 

provided to the Committee by the Group People Director.

Consideration of shareholder views – 

consultation on Remuneration Policy

The Committee consulted with Superdry’s top 15 investors 

and the main proxy advisory agencies (the IA, ISS and Glass 

Lewis) in FY21 and early FY22 in respect of seeking 

shareholder approval to change to the Remuneration Policy 

at the 2021 AGM. After reviewing feedback received, the 

Committee adopted a more conventional approach to post 

employment cessation shareholding guidelines as promoted 

The Committee has oversight of the main compensation 

by the IA (ie,100% of the in-employment share-holding 

structures throughout Superdry’s business and actively 

guideline for two years post cessation) and this change was 

considers the relationship between general changes to 

incorporated into the new Remuneration Policy. Consistent 

employee remuneration and to Executive Director 

with good practice, a wrap up letter was sent to those 

remuneration. When considering changes to Executive 

consulted at the end of the consultation exercise which set 

Director remuneration, the Committee is provided with 

out the feedback received, and the Committee’s response. 

relevant comparative employee information (for example, 

The Committee was encouraged by the positive feedback 

average salary review) across Superdry.

and was grateful for the support received from the vast 

majority of investors consulted.

Summary of the Non-Executive Director Remuneration Policy

The Board aims to recruit high calibre Non-Executive Directors with broad commercial, digital or other relevant experience. 

The Remuneration Policy is as follows:

Element

Fees

Purpose and link to strategy Fees are set at an appropriate level to attract and retain high calibre Non-Executive Directors 

and reflect the time commitment and responsibilities of each role and fees paid in other 

companies of a similar size, industry, global scope and complexity.

Operation

Fees are normally reviewed annually and are normally paid in cash.

Each Non-Executive Director is paid a basic fee for undertaking Non-Executive Director and 

Board duties. A higher fee is paid to the Chairman of the Board and the Senior Independent 

Director. Additional fees may also be payable for taking on Committee responsibilities and other 

Board duties.

Non-Executive Directors also receive staff discount on Superdry products. Non-Executive 

Directors do not receive any other benefits other than reasonable expenses. Travel and other 

appropriate expenses (including fees incurred in obtaining professional advice in the 

furtherance of their duties) incurred in the course of performing their duties are reimbursed to 

Non-Executive Directors along with any associated taxes.

Non-Executive Directors are covered by the Directors’ and Officers’ insurance and indemnification. 

Performance measures

No performance measures apply. Fees are set at an appropriate level to attract and retain high 

Superdry’s Articles of Association. 

calibre Non-Executive Directors.

When recruiting a new Non-Executive Director, the remuneration arrangements offered will be consistent with the policy 
presented above. Non-Executive Directors are appointed for an initial period of three years (subject to election at the 
Company’s AGM) and then continue to serve subject to annual re-election at the Company’s AGM. Appointments may be 
terminated by either the Company or the Non-Executive Director giving three months’ written notice. Save in respect of 
retirement by rotation, a Non-Executive Director being removed from office will be entitled to compensation equal to the fee 
during any remaining notice period.

Name

Peter Sjölander

Helen Weir

Alastair Miller

Faisal Galaria

Georgina Harvey

Date of appointment

29 April 2021

11 July 2019

11 July 2019

29 July 2019

29 July 2019

All Non-Executive Director letters of appointment are available for inspection at our registered office during normal hours of 
business and will also be available at our AGM.

Part 3: Annual Report on Remuneration
The following part of the Directors’ Remuneration Report, together with the Annual Statement, will be subject to an advisory 
vote at the 2022 Accounts General Meeting, expected to be in November 2022 and sets out how the Remuneration Policy will 
be implemented in FY23, and how it was implemented in FY22.

The following sections of the Annual Report and Financial Statements are identified as audited or unaudited as appropriate.

Implementation of the Remuneration Policy for financial year 2023

Base salary (audited)
Executive Directors’ base salaries are normally reviewed annually on 1 May, taking into account business and individual 
performance, salary levels at companies of a similar size, industry, global scope, growth and complexity and the salaries paid to 
other employees across Superdry. Current annual base salary levels, which were increased by 2% from 1 May 2022 (which was 
less than the increase applied across the general workforce), are as follows:

Julian Dunkerton

Chief Executive Officer

Shaun Wills

Chief Financial Officer

From 1 May 
2022

From 1 May 
2021

£612,000 £600,000
£382,500 £375,000

Increase

2%

2%

Benefits in kind and pension (unaudited)
No changes will be made to benefit provision. Executive Director pension provision will continue to be set at 4% of salary 
(into the Group’s personal pension plan and/or in the form of a salary supplement).

Annual bonus (unaudited)
A bonus plan will be operated for FY23 in line with the prevailing Policy albeit bonus potential will continue to be capped at 
100% of salary rather than the 150% of salary Policy maximum. Performance metrics will be based on financial (majority) and 
personal/strategic (minority) targets and will be disclosed, together with the actual performance and payout, in next year’s 
Directors’ Remuneration Report.

Maximum opportunity

As is the case for the Executive Directors, there is no prescribed maximum fee or maximum fee 

increase. The aggregate fees payable to all Non-Executives combined are capped as set out in 

Long-term share awards (unaudited)
As per the FY22 awards, RSAs to be granted in FY23 will:

•  Vest after three years from the grant date, subject to continued employment, satisfactory individual performance and a 
positive assessment of performance against the underpin. No shares can be sold until at least five years from grant, 
other than those required to settle any taxes; and

•  Be set at a maximum of 75% of salary for the CEO and CFO albeit the Remuneration Committee will consider the prevailing 
share price at the time of grant. The actual grant levels, which may be lower than 75% of salary, will not be agreed until 
closer to the date of grant.

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Non-Executive Directors (audited)
No change will be made in financial year 2023 to the annual fees for Non-Executive Directors. Annual fee levels for FY23 are 
therefore as follows:

Role

Chairman 

Base fee for Non-Executive Directors

Senior Independent Director increment 

Audit/Remuneration Committee Chair increment 

Single figure remuneration (audited)

From 1 May 
2022

From 25 April 
2021

Increase

£200,000 £200,000
£55,000

£55,000

£17,500

£12,500

£17,500

£12,500

0%

0%

0%

0%

Base salary/
Fees1

Taxable
benefits2

Pension
contributions3

Annual 
bonus

LTIP/RSA

Other 
payments

Total pay

Total fixed 
pay

Total variable 
pay

Non-Executive Chairman

Peter 
Sjölander4

FY22

FY21

201,111

2,529

–

–

–

–

Executive Directors

Julian 
Dunkerton

FY22

600,000

11,211

24,000

FY21

537,500

13,698

43,250

Shaun Wills FY22

375,000

13,834

15,0006

FY21

–

–

Non-Executive Directors

Helen Weir FY22

Alastair 
Miller

Georgina 
Harvey

Faisal 
Galaria

FY21

FY22

FY21

FY22

FY21

FY22

FY21

Former Directors

Peter 
Williams4

Nick 
Gresham5

FY22

FY21

FY22

FY21

72,500

64,948

67,500

60,469

67,500

60,469

55,000

49,271

–

179,167

–

896

484

938

–

1,172

441

172

186

–

–

–

167,204

5,182

13,790

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

203,640

203,640

–

–

635,211

635,211

594,448

594,448

403,834

403,834

–

–

73,396

73,396

65,432

65,432

68,438

68,438

60,469

60,469

68,672

68,672

60,910

60,910

55,172

55,172

49,457

49,457

–

–

179,167

179,167

–

–

186,176

186,176

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1.  As disclosed in last year’s Directors’ Remuneration Report, salaries/fees were voluntarily reduced in the first three months of FY21 as result of the 

Covid-19 pandemic.

2.  Benefits include a car allowance, medical insurance and expenses in relation to the performance of duties.
3.  Pension contributions for Julian Dunkerton, which are paid in the form of a cash allowance, reduced from 7.5% to 4% of salary from 1 April 2021. 

Shaun Wills received a 4% of salary pension contribution from appointment.

4.  Peter Williams stepped down as Chairman on 28 April 2021. Peter Sjölander was appointed Chairman on 29 April 2021.
5.  Nick Gresham stepped down from the Board on 15 October 2020.
6.  Employer pension contributions for FY22 were made during FY23.

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Governance  →  Directors’ Remuneration Report 

Non-Executive Directors (audited)

No change will be made in financial year 2023 to the annual fees for Non-Executive Directors. Annual fee levels for FY23 are 

Annual bonus for the year ended 30 April 2022 (unaudited)
Weighting
(% of salary)

Threshold

Maximum

Actual

Payout
(% of max)

£-0.5m

£7.5m

£8.6m

70%

13m

12m

12.9m

8.25%

70%

15%

15%

33%

36%

45%

15%

100%

93.25%

-93.25%

0%

201,111

2,529

203,640

203,640

 * Not payable unless the threshold EBITDA target was achieved.

EBITDA

Inventory Reduction*

Goods on hand (Units)

Sustainable Product Mix*

Volume of Sustainable Product Sold

Total 

Negative Committee Discretion

Total (Post Committee Discretion)

Base salary/

Fees1

Taxable

benefits2

Pension

contributions3

Annual 

bonus

LTIP/RSA

Other 

payments

Total pay

Total fixed 

Total variable 

pay

pay

therefore as follows:

Role

Chairman 

Base fee for Non-Executive Directors

Senior Independent Director increment 

Audit/Remuneration Committee Chair increment 

Single figure remuneration (audited)

Julian 

Dunkerton

FY22

600,000

11,211

24,000

FY21

537,500

13,698

43,250

Shaun Wills FY22

375,000

13,834

15,0006

Non-Executive Chairman

Peter 

Sjölander4

FY22

FY21

Executive Directors

Non-Executive Directors

Helen Weir FY22

FY21

FY21

FY22

FY21

FY21

FY22

FY21

FY22

FY21

FY22

FY21

Alastair 

Miller

Harvey

Faisal 

Galaria

Peter 

Williams4

Nick 

Gresham5

Former Directors

–

–

–

–

72,500

64,948

67,500

60,469

60,469

55,000

49,271

179,167

–

–

–

–

–

896

484

938

–

441

172

186

Georgina 

FY22

67,500

1,172

–

–

–

–

–

–

–

–

–

–

–

–

–

–

From 1 May 

From 25 April 

2022

2021

Increase

£200,000 £200,000

£55,000

£55,000

£17,500

£12,500

£17,500

£12,500

0%

0%

0%

0%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

635,211

635,211

594,448

594,448

403,834

403,834

73,396

73,396

65,432

65,432

68,438

68,438

60,469

60,469

68,672

68,672

60,910

60,910

55,172

55,172

49,457

49,457

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

167,204

5,182

13,790

186,176

186,176

1.  As disclosed in last year’s Directors’ Remuneration Report, salaries/fees were voluntarily reduced in the first three months of FY21 as result of the 

Covid-19 pandemic.

2.  Benefits include a car allowance, medical insurance and expenses in relation to the performance of duties.

3.  Pension contributions for Julian Dunkerton, which are paid in the form of a cash allowance, reduced from 7.5% to 4% of salary from 1 April 2021. 

Shaun Wills received a 4% of salary pension contribution from appointment.

4.  Peter Williams stepped down as Chairman on 28 April 2021. Peter Sjölander was appointed Chairman on 29 April 2021.

5.  Nick Gresham stepped down from the Board on 15 October 2020.

6.  Employer pension contributions for FY22 were made during FY23.

As set out above, performance against the profit and strategic targets resulted in a formulaic annual bonus outcome of 93.25% 
of maximum (equating to 93.25% of salary). However, while performance against the financial and strategic targets that were 
set at the start of the financial year was strong, following consideration of the stakeholder experience more broadly, including 
the Company’s share price performance and the wider economic environment at the current time, the Committee decided not 
to award an annual bonus to Executive Directors for FY22.

Vesting of PSP awards (audited)
The PSP awards granted on 23 September 2019 were based on three financial years ending 2021/22. Noting that no current 
Executive Director holds 2019 PSP awards, the awards lapsed as follows:

Metric

EPS

(30%)

TSR

(70%)

Performance condition

10% of this part vests for EPS growth of 15% p.a., increasing to 
50% of this part vesting for EPS of 23% p.a., increasing to 100% 
of this part vesting for EPS growth of 30% p.a., as measured 
from FY19 to FY22.

25% of this part of the award vests if the Group’s TSR is ranked 
at the median of the comparator companies, increasing on a 
straight-line basis to 100% vesting of this part if the Group’s TSR 
is ranked at the upper quartile of the comparator group (FTSE 
AllShare companies in the following sub-sectors: Apparel 
Retailers, Broadline Retailers, Clothing and Accessories, 
Furnishings, Home Improvement Retailers, Speciality Retailers 
and Toys).

179,167

179,167

Vesting %

Threshold 

target Stretch target

Actual

% vesting

15%

30%

Below 
threshold 

Median

Upper
quartile

Below
median

0%
(max. 
30%)

0%
(max. 
70%)

0%

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Share awards granted in the year (audited)
Following shareholder approval at the 2021 AGM, RSAs granted to the Executive Directors in FY22 were as follows:

Date of grant

Basis (% of salary)

Number of shares under 
award

Face value of shares 
awarded*

Vesting Date

Julian Dunkerton

22 October 2021

Shaun Wills

22 October 2021

60%

41%

143,426

60,657

£366,453

22 October 2024

£154,979

22 October 2024

 * Based on the 22 October 2021 closing share price of 255.5 pence.

RSAs will normally vest after three years from grant subject to:

1.  Continued employment;

2.  Satisfactory personal performance during the vesting period; and

3.  A positive assessment of performance against the underpin; and once vested, the resulting shares may not be sold until at 

least five years from the grant date (other than to pay relevant taxes).

Underpin: While the default position is that RSAs granted to Executive Directors ultimately vest, the Committee will retain 
discretion to reduce the vesting level (including to zero) after considering a number of performance measures over the vesting 
period aligned to the business strategy including but not limited to revenue; % of full price sales; cash flow; PBT; and margin, 
and being satisfied that there have been no environmental, social or governance issues resulting in material reputational 
damage. In addition, and irrespective of performance against the underpin, the Committee will retain discretion to reduce the 
vesting level in exceptional circumstances.

Directors’ interests in share awards and share ownership (audited)
The beneficial and non-beneficial interests of the Directors in the share capital of Superdry at 30 April 2022 are set out below:

Interests in shares

30 April 2022 
Ordinary 
Shares

24 April 2021 
Ordinary 
Shares

Executive Directors
Julian Dunkerton

17,023,707 16,651,436

Shaun Wills

4,634

Non-Executive Chairman
Peter Sjölander

150,000

Non-Executive Directors
Helen Weir

–

–

Alastair Miller

Faisal Galaria

Georgina Harvey

Former directors
Peter Williams

Nick Gresham

10,000

30,000

5,000

20,000

–

–

–

–

–

–

77,222

–

Shareholding 
guideline %

% against 
salary

Guideline 
met?

RSA

Deferred 
shares

SAYE

BAYE

Total

200%

200%

4,341%1
2%1

Yes

143,426

Not Yet

60,657

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 17,167,133

–

–

–

–

–

–

–

65,291

150,000

10,000

30,000

–

–

–

809

809

1.  Calculation based on the share price as of 30 April 2022 (153 pence).

Payments to past Directors (audited)
No payments were made to past Directors in FY22.

Payments for loss of office (audited)
No payments for loss of office were made in FY22.

The following sections of the Annual Report and Financial Statements are unaudited.

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Governance  →  Directors’ Remuneration Report 

Share awards granted in the year (audited)

Following shareholder approval at the 2021 AGM, RSAs granted to the Executive Directors in FY22 were as follows:

Date of grant

Basis (% of salary)

Julian Dunkerton

22 October 2021

Shaun Wills

22 October 2021

60%

41%

award

143,426

60,657

awarded*

Vesting Date

£366,453

22 October 2024

£154,979

22 October 2024

Number of shares under 

Face value of shares 

 * Based on the 22 October 2021 closing share price of 255.5 pence.

RSAs will normally vest after three years from grant subject to:

1.  Continued employment;

2.  Satisfactory personal performance during the vesting period; and

3.  A positive assessment of performance against the underpin; and once vested, the resulting shares may not be sold until at 

least five years from the grant date (other than to pay relevant taxes).

Underpin: While the default position is that RSAs granted to Executive Directors ultimately vest, the Committee will retain 

discretion to reduce the vesting level (including to zero) after considering a number of performance measures over the vesting 

period aligned to the business strategy including but not limited to revenue; % of full price sales; cash flow; PBT; and margin, 

and being satisfied that there have been no environmental, social or governance issues resulting in material reputational 

damage. In addition, and irrespective of performance against the underpin, the Committee will retain discretion to reduce the 

vesting level in exceptional circumstances.

Directors’ interests in share awards and share ownership (audited)

The beneficial and non-beneficial interests of the Directors in the share capital of Superdry at 30 April 2022 are set out below:

30 April 2022 

24 April 2021 

Ordinary 

Shares

Ordinary 

Shareholding 

% against 

Guideline 

Shares

guideline %

salary

met?

RSA

SAYE

BAYE

Total

Deferred 

shares

Julian Dunkerton

17,023,707 16,651,436

4,341%1

Yes

143,426

200%

200%

2%1

Not Yet

60,657

– 17,167,133

65,291

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

150,000

10,000

30,000

–

–

–

–

–

–

–

–

–

–

–

809

809

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Interests in shares

Executive Directors

Shaun Wills

4,634

Non-Executive Chairman

Peter Sjölander

150,000

Non-Executive Directors

Helen Weir

Alastair Miller

Faisal Galaria

Georgina Harvey

Former directors

Peter Williams

Nick Gresham

10,000

30,000

5,000

20,000

–

–

–

–

77,222

–

–

–

–

–

1.  Calculation based on the share price as of 30 April 2022 (153 pence).

Payments to past Directors (audited)

No payments were made to past Directors in FY22.

Payments for loss of office (audited)

No payments for loss of office were made in FY22.

The following sections of the Annual Report and Financial Statements are unaudited.

Relative importance of the spend on pay (unaudited)
The following table sets out the percentage change in distributions to shareholders and employee remuneration costs.

The significant drop in FY21 is due to a salary reduction of 25% for Julian Dunkerton, CEO, between April and September 2020 
and former CFO, Nick Gresham, between April and June 2020 in conjunction with c80% of the wider workforce being placed on 
furlough at that time.

Employee remuneration costs (£m)

Ordinary dividends (£m)

Special dividends (£m)

FY22

95.5

0

0

FY21

81.9

0

0

Change

16.6%

0%

0%

CEO pay ratio (unaudited)
Under disclosure legislation, we are required to calculate and publish our CEO pay ratio on an annual basis. The table below 
shows how the CEO’s single figure remuneration for FY22 compares to equivalent single figure remuneration for full-time 
equivalent UK employees, ranked at the 25th, 50th and 75th percentile on total remuneration.

For the calculation method, Option A was chosen (based on data as at 30 April 2022) as this was considered to be the most 
robust approach to calculating the ratios. Option A involves calculating the actual full time equivalent remuneration for all 
relevant employees for the fiscal year in question. These values are then listed in order from lowest to highest and the values at 
the three percentile points are identified.

Total remuneration

Year

2020

2021

2022

Method

Option A

Option A*

Option A

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

44:1

36:1

34:1

38:1

34:1

31:1

28:1

23:1

24:1

 * CEO salary includes a 25% reduction in salary as at 30 April 2022.

The underlying data for salary and total remuneration is as follows:

Year

2020

2021

2022

Salary

Total remuneration

25th percentile

Median 75th percentile 25th percentile

Median 75th percentile

£15,015

£16,302

£16,770

£22,252

£15,015

£17,374

£24,999

£16,302

£17,261

£17,491

£23,077

£25,996

£18,525

£20,377

£25,565

£18,525

£20,377

£26,520

The Superdry Remuneration Committee believes in executive reward packages that are competitive and balanced against the 
wider workforce and aligned to our principles. The CEO in Superdry is the employee with the highest level of pay because he 
has the highest level of responsibility. Julian is eligible to be awarded RSAs through the Group Leadership Share Plan and 
Group annual bonus, meaning that the ratio may increase in future years.

The Committee considers that the median CEO pay ratio is representative of the UK employee base. During FY22 there was no 
increase to Julian Dunkerton’s salary, however an average UK increase of 1.5% was awarded to the wider workforce.

Whilst there is a marginal increase for FY22 compared to FY21, this is largely driven by the salary reduction that Julian received 
due to Covid-19. The better comparison is for FY20; the reduction in the ratio from FY20 to FY22 is led by factors such as the 
removal of age related pay in our retail stores.

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Governance  →  Directors’ Remuneration Report

Percentage change in remuneration
The table below shows the percentage change in salary or fees, benefits and annual bonus earned between (i) FY20 and FY21; 
and (ii) FY21 and FY22 for the Board, compared to the average earnings of all of the Group’s employees. Where Directors 
served part financial years, their fees have been annualised.

Financial year

Base salary/
fee

Benefits Annual bonus

Chairman
Peter Sjölander

Executive Directors
Julian Dunkerton

Shaun Wills

Non-Executive Directors
Alastair Miller

Faisal Galaria

Georgina Harvey

Helen Weir

Employee population

2022
2021

2022
2021

2022
2021

2022
2021

2022
2021

2022
2021

2022
2021

2022
2021

0%
N/A

+11.6%2
–10.4%1

0%
N/A

+11.6%2
–10.4%1

+11.6%2 
–10.4%1 

+11.6%2
–10.4%1

+11.6%2
–10.4%1 

+1.69%4
+0.26%3

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

N/A
N/A

+100%4
N/A

1.  25% reduction to salary for five months during the period May 2020 – September 2020. The reduction shown in 2021 has been restated from -12% to 

-10.4% after a review revealed a miscalculation in last year’s report. Salaries reverted to previous levels.

2.  There was no official annual pay review conducted by Superdry in FY 2021 and this number refers to a small number of exceptional pay changes of 

employees in head office.

3.  A standard increase of 1.5% was applied to the majority of the wider workforce, a small number of employees received a higher increase through 

market alignment. The annual bonus change relates to no bonus paid for FY21 and between threshold and maximum bonus for FY22

Workforce engagement
The Committee continues to be informed of any proposed pay changes below Board level and ensures that the Executive 
Directors’ reward packages align to the Company strategy. During FY22, Superdry continued to engage the workforce through 
the employee feedback forum, SD Voice. The meetings were attended by Helen Weir, Non-Executive Director, Cathryn 
Petchey, Global People Director, and employee elected representatives. The purpose of SD Voice is to engage and obtain 
honest feedback on topics such as pay principles and strategy, share plans and additional benefit offerings. This year Helen 
and Cathryn also presented details around the role of the Remuneration Committee and how Executive Director pay is 
determined against the wider workforce. This was to deepen the knowledge and understanding to SD Voice members around 
why we have a Remuneration Committee and how they influence Superdry’s decision-making in all areas of remuneration.

Gender Pay Gap report (unaudited)
The annual sharing of our Gender Pay Gap report provides further insight and is being used to actively enhance our internal 
diversity conversation. Like many organisations we currently have a gender pay gap, which we would, of course, aspire not to 
have and we have a robust and transparent action plan to make inroads into this.

The Committee recognises that gender pay measures are very different from equal pay comparisons and is confident that our 
Group-wide approach to pay means that we do not allow unequal pay to exist within Superdry. The Committee has concluded 
that the Superdry gender pay gap demonstrates that, as the majority of senior roles remain to be filled by men, we need to 
continue to improve diversity in our most senior job levels and execute on our diversity plan that we have shared with colleague 
stakeholder groups.

Our full report on gender pay is available at corporate.superdry.com. Further details on our approach to diversity and inclusion 
can be found in our People report on page 52. 

124

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Governance  →  Directors’ Remuneration Report

Governance  →  Directors’ Remuneration Report 

Percentage change in remuneration

The table below shows the percentage change in salary or fees, benefits and annual bonus earned between (i) FY20 and FY21; 

and (ii) FY21 and FY22 for the Board, compared to the average earnings of all of the Group’s employees. Where Directors 

served part financial years, their fees have been annualised.

Performance graph (unaudited)
The graph below shows the total shareholder return for the Group compared with the TSR of the FTSE 250 (excluding 
Investment Trusts) and FTSE SmallCap (excluding Investment Trusts) over the 10 years to 30 April 2022. The FTSE 250 and 
SmallCap indexes were selected as Superdry was a constituent of one or the other of them for the period shown. 

Total shareholder return 
Source: Datastream (a Refinitiv product)

500

400

300

200

100

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

Superdry
FTSE Small Cap Ex Investment Trust

FTSE 250 EX Investment Trust

Chairman

Peter Sjölander

Executive Directors

Julian Dunkerton

Shaun Wills

Non-Executive Directors

Alastair Miller

Faisal Galaria

Georgina Harvey

Helen Weir

Employee population

Financial year

fee

Benefits Annual bonus

Base salary/

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

2022

2021

0%

N/A

+11.6%2

–10.4%1

0%

N/A

+11.6%2

–10.4%1

+11.6%2 

–10.4%1 

+11.6%2

–10.4%1

+11.6%2

–10.4%1 

+1.69%4

+0.26%3

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

+100%4

N/A

1.  25% reduction to salary for five months during the period May 2020 – September 2020. The reduction shown in 2021 has been restated from -12% to 

-10.4% after a review revealed a miscalculation in last year’s report. Salaries reverted to previous levels.

2.  There was no official annual pay review conducted by Superdry in FY 2021 and this number refers to a small number of exceptional pay changes of 

employees in head office.

3.  A standard increase of 1.5% was applied to the majority of the wider workforce, a small number of employees received a higher increase through 

market alignment. The annual bonus change relates to no bonus paid for FY21 and between threshold and maximum bonus for FY22

Workforce engagement

The Committee continues to be informed of any proposed pay changes below Board level and ensures that the Executive 

Directors’ reward packages align to the Company strategy. During FY22, Superdry continued to engage the workforce through 

the employee feedback forum, SD Voice. The meetings were attended by Helen Weir, Non-Executive Director, Cathryn 

Petchey, Global People Director, and employee elected representatives. The purpose of SD Voice is to engage and obtain 

honest feedback on topics such as pay principles and strategy, share plans and additional benefit offerings. This year Helen 

and Cathryn also presented details around the role of the Remuneration Committee and how Executive Director pay is 

determined against the wider workforce. This was to deepen the knowledge and understanding to SD Voice members around 

why we have a Remuneration Committee and how they influence Superdry’s decision-making in all areas of remuneration.

Gender Pay Gap report (unaudited)

The annual sharing of our Gender Pay Gap report provides further insight and is being used to actively enhance our internal 

diversity conversation. Like many organisations we currently have a gender pay gap, which we would, of course, aspire not to 

have and we have a robust and transparent action plan to make inroads into this.

The Committee recognises that gender pay measures are very different from equal pay comparisons and is confident that our 

Group-wide approach to pay means that we do not allow unequal pay to exist within Superdry. The Committee has concluded 

that the Superdry gender pay gap demonstrates that, as the majority of senior roles remain to be filled by men, we need to 

continue to improve diversity in our most senior job levels and execute on our diversity plan that we have shared with colleague 

stakeholder groups.

Our full report on gender pay is available at corporate.superdry.com. Further details on our approach to diversity and inclusion 

can be found in our People report on page 52. 

124

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125

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Governance  →  Directors’ Remuneration Report

Historic single figure table (audited)
The table below sets out the Chief Executive Officer’s single figure remuneration over the past 10 years.

Year ended

Chief Executive Officer

2022
2021

2020

2019

2019

2018

2017

2016

2015

2015

2014

2013

Julian Dunkerton
Julian Dunkerton*

Julian Dunkerton*

Julian Dunkerton*

Euan Sutherland†

Euan Sutherland†

Euan Sutherland†

Euan Sutherland†

Euan Sutherland†

Julian Dunkerton*

Julian Dunkerton*

Julian Dunkerton*

Total
remuneration

Annual bonus
(% of max)

Long-term 
incentives  
(% of max)

£635,211
£594,448

£651,477

£50,246

£809,196

£2,662,526

£4,000,708

£1,677,125

£602,862

£419,180

£419,412

£419,406

0%
0%

0%

n/a

0%

65.5%

96.1%

85.0%

33.3%

–

–

–

n/a
n/a

n/a

n/a

0%

100%

58.2%

n/a

n/a

n/a

n/a

n/a

 * Julian Dunkerton was appointed as Interim Chief Executive Officer on 2 April 2019 and assumed the title of Chief Executive Officer on a permanent 
basis from 16 December 2020. He previously held the role of Chief Executive Officer from 2012 to 22 October 2014 when he switched to the role of 
Product and Brand Director.

†  Euan Sutherland was appointed as Group Chief Executive Officer on 22 October 2014 and stepped down on 2 April 2019. His 2018 total remuneration 

figure has been updated to reflect the actual value of his 2015 PSP awards which vested in August 2018. The figure disclosed in the 2018 Annual Report 
was based on an estimate. His 2020 total reflects the final payment of his deferred bonus share plan from 2017.

Advisers to the Committee
FIT Remuneration Consultants LLP were retained as the Committee’s independent remuneration adviser for FY22. Fees 
charged by FIT on the basis of time and materials for remuneration advice amounted to £37,941 (ex VAT) (prior year fees were 
£50,696 (ex VAT)). No other services were provided by FIT to the Group during the year. The Committee is satisfied that the 
advice provided was independent. FIT is a member of the Remuneration Consultants Group and complies with its code 
of conduct.

Dilution
The current dilution against the 10% in 10-year share plan limit for employee and Executive share programmes is 4.95%.

Statement of shareholder voting
Shareholder voting in respect of the Directors’ Remuneration Policy (last approved at the 2021 AGM) and last year’s Annual 
Report on Remuneration received the following votes from shareholders:

Directors’ Remuneration Policy (2021 AGM)

Total number of votes

49,549,604

1,542,688

436,379

Directors’ Remuneration Report (2021 AGM)

Total number of votes

51,271,578

250,823

6,270

% of votes cast

96.98

3.02

% of votes cast

99.51

0.49

For

Against Votes withheld

The Annual Statement and Directors’ Remuneration Report, excluding the Directors’ Remuneration Policy, will be subject to an 
advisory vote at the 2022 Accounts General Meeting, expected to be in November 2022.

Georgina Harvey
Remuneration Committee Chair

6 October 2022

126

Superdry plc Annual Report 2022

Historic single figure table (audited)

The table below sets out the Chief Executive Officer’s single figure remuneration over the past 10 years.

Governance  →  Directors’ Remuneration Report

Year ended

Chief Executive Officer

2022

2021

2020

2019

2019

2018

2017

2016

2015

2015

2014

2013

Julian Dunkerton

Julian Dunkerton*

Julian Dunkerton*

Julian Dunkerton*

Euan Sutherland†

Euan Sutherland†

Euan Sutherland†

Euan Sutherland†

Euan Sutherland†

Julian Dunkerton*

Julian Dunkerton*

Julian Dunkerton*

Total

Annual bonus

remuneration

(% of max)

Long-term 

incentives  

(% of max)

£635,211

£594,448

£651,477

£50,246

£809,196

£2,662,526

£4,000,708

£1,677,125

£602,862

£419,180

£419,412

£419,406

0%

0%

0%

n/a

0%

65.5%

96.1%

85.0%

33.3%

–

–

–

100%

58.2%

n/a

n/a

n/a

n/a

0%

n/a

n/a

n/a

n/a

n/a

 * Julian Dunkerton was appointed as Interim Chief Executive Officer on 2 April 2019 and assumed the title of Chief Executive Officer on a permanent 

basis from 16 December 2020. He previously held the role of Chief Executive Officer from 2012 to 22 October 2014 when he switched to the role of 

Product and Brand Director.

†  Euan Sutherland was appointed as Group Chief Executive Officer on 22 October 2014 and stepped down on 2 April 2019. His 2018 total remuneration 

figure has been updated to reflect the actual value of his 2015 PSP awards which vested in August 2018. The figure disclosed in the 2018 Annual Report 

was based on an estimate. His 2020 total reflects the final payment of his deferred bonus share plan from 2017.

Advisers to the Committee

FIT Remuneration Consultants LLP were retained as the Committee’s independent remuneration adviser for FY22. Fees 

charged by FIT on the basis of time and materials for remuneration advice amounted to £37,941 (ex VAT) (prior year fees were 

£50,696 (ex VAT)). No other services were provided by FIT to the Group during the year. The Committee is satisfied that the 

advice provided was independent. FIT is a member of the Remuneration Consultants Group and complies with its code 

of conduct.

Dilution

The current dilution against the 10% in 10-year share plan limit for employee and Executive share programmes is 4.95%.

Statement of shareholder voting

Shareholder voting in respect of the Directors’ Remuneration Policy (last approved at the 2021 AGM) and last year’s Annual 

Report on Remuneration received the following votes from shareholders:

Directors’ Remuneration Policy (2021 AGM)

Total number of votes

49,549,604

1,542,688

436,379

For

Against Votes withheld

Directors’ Remuneration Report (2021 AGM)

Total number of votes

51,271,578

250,823

6,270

% of votes cast

96.98

3.02

% of votes cast

99.51

0.49

The Annual Statement and Directors’ Remuneration Report, excluding the Directors’ Remuneration Policy, will be subject to an 

advisory vote at the 2022 Accounts General Meeting, expected to be in November 2022.

Georgina Harvey

Remuneration Committee Chair

6 October 2022

Governance  →  Directors’ Report

DIRECTORS’ REPORT

This Directors’ Report includes the information required by 
applicable law, with cross referencing used where relevant 
data is provided in other parts of this Annual Report.

Superdry plc is UK domiciled but has a number of overseas 
subsidiaries and has branches in Austria, Italy, Norway, 
Portugal and Switzerland.

This Directors’ Report and the Strategic Report on pages 12 
to 75 comprise the ‘management report’ for the purposes 
of the Financial Conduct Authority’s Disclosure and 
Transparency Rules (DTR 4.1.8R). The management 
report includes an indication of likely future developments 
for Superdry.

Results and dividends
Our financial statements for FY22 are on pages 148 to 210. 
No interim dividends were paid to shareholders during the 
period. The Directors do not recommend the payment of a 
final dividend in respect of FY22.

Significant events since the end of the 
financial year
Details of significant events since the balance sheet date are 
contained in Note 38 to the financial statements. An 
indication of likely future developments in the business of 
the Group are included in the Strategic Report on page 73.

Risk management and internal controls
A description of the principal risks facing the business, 
emerging risks and the Group’s approach to managing those 
risks is on pages 53 to 67 in How We Manage Our Risks. 
Further information on the Group’s system of internal 
controls and the review of those controls can also be found 
in that section and in the Audit Committee Report on pages 
104 and 105.

Financial risk management, policy 
and objectives
For further information regarding financial risk management, 
policy, objectives, the use of financial instruments and hedging 
policy, please refer to Note 34 to the financial statements.

Approach to taxation and taxation 
governance
Our tax strategy seeks to ensure that the approach taken to 
our tax affairs is aligned with the high standards of corporate 
governance set by our Board to promote the interests of our 
investors, customers, colleagues and other stakeholders. 
We have a responsibility to pay the amount of tax legally due 
in any country in accordance with the rules set by the 
relevant government.

The Group’s taxation strategy is determined by the Board 
and is reviewed on an annual basis by the Audit Committee. 
Operational responsibility for the taxation strategy rests with 
the CFO. The tax strategy is published at corporate.
superdry.com and sets out how tax risk is assessed, 
managed and governed.

The Audit Committee considers taxation risk as any risks 
manifest themselves, or when they are identified by the 
Group’s risk management framework. Where risks are 
reviewed, actions are agreed to mitigate them or to eliminate 
them, if possible. Internal controls are in place, and these are 
subject to periodic internal audits.

Share capital, control and restrictions on 
voting rights
Details of our issued share capital are shown in Note 35 to 
the financial statements on page 204.

We have one class of ordinary shares which carry no right to 
fixed income. Each share carries the right to one vote at 
general meetings. The ordinary shares are listed on the 
Official List and traded on the London Stock Exchange.

There are no restrictions on the transfer of ordinary shares 
other than:

•  Certain restrictions which may from time to time be 

imposed by laws and regulations (for example, insider 
dealing); and

•  Pursuant to the Listing Rules of the Financial Conduct 
Authority and Superdry’s share dealing code whereby 
certain employees of the Group require approval to deal in 
its ordinary shares.

We are not aware of any arrangements between 
shareholders that may result in restrictions on the transfer of 
securities and/or voting rights.

Directors – appointment, election and  
re-election
The rules relating to the appointment and replacement of 
 the Directors are contained in our Articles of Association. 
Any specific rules regarding the election and re-election of 
Directors are referred to in the Corporate Governance 
Report on pages 78 to 93.

Articles of Association
Any changes to the Articles of Association must be 
approved by our shareholders.

Notifiable interests in issued share capital
Please note that these holdings may have changed since the 
Group was notified; notification of any change is not required 
until a further notifiable threshold is crossed.

Notifications received from 30 April 2022 to 6 October 2022:

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127

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Governance  →  Directors’ Report

Notifications of major transactions in shares (as at 6 October 2022)

Shareholder

James Holder

No of voting rights at 
date of notification

% of voting rights at 
date of notification

Nature of holding (direct/
indirect)

5,742,883

6.99%

Direct

Date of notification

10 May 2021

Gatemore Capital Management LLP as 
manager for Gatemore Special 
Opportunities Master Fund Ltd

Gatemore Capital Management LLP as 
manager for Gatemore Special 
Opportunities Master Fund Ltd

Gatemore Capital Management LLP as 
manager for Gatemore Special 
Opportunities Master Fund Ltd

Gatemore Capital Management LLP as 
manager for Gatemore Special 
Opportunities Master Fund Ltd

4,925,005

5.99% Direct and Indirect

26 November 2021

4,015,706

4.89% Direct and Indirect

22 December 2021

3,214,869

3.92% Direct and Indirect

10 January 2022

2,447,869

2.98% Direct and Indirect

02 February 2022

Julian Dunkerton

17,828,879

21.7%

Direct

01 June 2022

Share buy backs
The Group proposes to renew the authority granted by 
shareholders at the AGM in 2021 to repurchase up to 10% of 
its issued share capital.

Share schemes
The Group presently operates three employee share 
schemes: Restricted Share Awards (RSAs), Save As You 
Earn (SAYE) and Buy As You Earn (BAYE). All shares 
allotted under these share schemes have the same rights as 
those already issued.

Under the BAYE share scheme, employees are entitled to 
acquire shares. These shares are held in trust by 
Computershare Trustees (the Trustees). Voting rights are 
exercised by the Trustees on receipt of a participant’s 
instructions. If a participant does not submit an instruction to 
the Trustees, no vote is registered. In addition, the Trustees 
do not vote on any unawarded shares held under the BAYE 
scheme as surplus assets. The Trustees have also elected to 
waive dividends on any unawarded shares held under Trust 
relating to dividends payable during the year. As at 30 April 
2022, the Trustees held 768,990 unawarded shares in trust.

Superdry’s Employee Benefit Trust has also waived all 
dividends payable in respect of the ordinary shares held by it.

Founder Share Plan
The Founder Share Plan (FSP), established on 12 September 
2017 by Julian Dunkerton and James Holder, did not vest, as 
the market value of the Company’s shares on the maturity 
date of 30 September 2020 did not achieve the value 
stipulated in the FSP agreement. No shares will be granted 
and the scheme will expire on 30 September 2022.

Directors and Directors’ interests
Details of the Directors as at the date of this report can be 
found on pages 76 and 77. Details of Directors who served 
during FY22 can be found in the Corporate Governance 
Report on page 79.

The interests of the Directors and their closely associated 
persons in the share capital as at 30 April 2022, along with 
the details of Directors’ share awards, are contained in the 
Directors’ Remuneration Report on pages 106 to 126.

No Director has any other interest in any shares or loan stock 
of any Group company or was or is materially interested in 
any contract, other than his or her service contract, which 
was subsisting during or existing at the year end and which 
was significant in relation to the Group’s business.

Details of Director indemnity provisions can be found in the 
Corporate Governance Report on page 93.

Related party transactions
Details of related party transactions can be found in Note 21 
on page 185 and 186 of the financial statements. For details 
of Directors’ service contracts please refer to page 116 in the 
Directors’ Remuneration Report.

UK Code of Corporate Governance statement
Our statement can be found in the Corporate Governance 
Report on page 80 to 85.

128

Superdry plc Annual Report 2022

Governance  →  Directors’ Report

Governance  →  Directors’ Report

Notifications of major transactions in shares (as at 6 October 2022)

Shareholder

James Holder

No of voting rights at 

% of voting rights at 

Nature of holding (direct/

date of notification

date of notification

5,742,883

6.99%

indirect)

Direct

Date of notification

10 May 2021

Gatemore Capital Management LLP as 

4,925,005

5.99% Direct and Indirect

26 November 2021

Gatemore Capital Management LLP as 

4,015,706

4.89% Direct and Indirect

22 December 2021

Gatemore Capital Management LLP as 

3,214,869

3.92% Direct and Indirect

10 January 2022

Gatemore Capital Management LLP as 

2,447,869

2.98% Direct and Indirect

02 February 2022

manager for Gatemore Special 

Opportunities Master Fund Ltd

manager for Gatemore Special 

Opportunities Master Fund Ltd

manager for Gatemore Special 

Opportunities Master Fund Ltd

manager for Gatemore Special 

Opportunities Master Fund Ltd

Julian Dunkerton

17,828,879

21.7%

Direct

01 June 2022

Share buy backs

Directors and Directors’ interests

The Group proposes to renew the authority granted by 

Details of the Directors as at the date of this report can be 

shareholders at the AGM in 2021 to repurchase up to 10% of 

found on pages 76 and 77. Details of Directors who served 

its issued share capital.

Share schemes

The Group presently operates three employee share 

schemes: Restricted Share Awards (RSAs), Save As You 

Earn (SAYE) and Buy As You Earn (BAYE). All shares 

allotted under these share schemes have the same rights as 

those already issued.

Under the BAYE share scheme, employees are entitled to 

acquire shares. These shares are held in trust by 

Computershare Trustees (the Trustees). Voting rights are 

exercised by the Trustees on receipt of a participant’s 

instructions. If a participant does not submit an instruction to 

the Trustees, no vote is registered. In addition, the Trustees 

do not vote on any unawarded shares held under the BAYE 

scheme as surplus assets. The Trustees have also elected to 

during FY22 can be found in the Corporate Governance 

Report on page 79.

The interests of the Directors and their closely associated 

persons in the share capital as at 30 April 2022, along with 

the details of Directors’ share awards, are contained in the 

Directors’ Remuneration Report on pages 106 to 126.

No Director has any other interest in any shares or loan stock 

of any Group company or was or is materially interested in 

any contract, other than his or her service contract, which 

was subsisting during or existing at the year end and which 

was significant in relation to the Group’s business.

Details of Director indemnity provisions can be found in the 

Corporate Governance Report on page 93.

Related party transactions

waive dividends on any unawarded shares held under Trust 

Details of related party transactions can be found in Note 21 

relating to dividends payable during the year. As at 30 April 

on page 185 and 186 of the financial statements. For details 

2022, the Trustees held 768,990 unawarded shares in trust.

of Directors’ service contracts please refer to page 116 in the 

Directors’ Remuneration Report.

UK Code of Corporate Governance statement

Our statement can be found in the Corporate Governance 

Report on page 80 to 85.

Superdry’s Employee Benefit Trust has also waived all 

dividends payable in respect of the ordinary shares held by it.

Founder Share Plan

The Founder Share Plan (FSP), established on 12 September 

2017 by Julian Dunkerton and James Holder, did not vest, as 

the market value of the Company’s shares on the maturity 

date of 30 September 2020 did not achieve the value 

stipulated in the FSP agreement. No shares will be granted 

and the scheme will expire on 30 September 2022.

The Takeover Directive
The rights and obligations attached to the issued share 
capital are set out in our Articles of Association.

At the 2021 AGM, shareholders approved resolutions 
authorising the Group to:

•  Allot shares up to an aggregate nominal value of 

£1,367,467 (representing one third of our issued share 
capital as at 14 September 2021);

•  Approve the disapplication of pre-emption rights for cash 
issues of ordinary shares with a nominal value of £205,120 
(representing approximately 5% of our issued share 
capital as at 14 September 2021); and

•  Approve an additional authority following changes in 

The Pre-Emption Group’s Statement of Principles which 
provided that an allotment of up to an additional 5%  
of our issued share capital may also be made on a 
non-pre-emptive basis if that allotment was used only  
for the purposes of financing a transaction which the 
Board determined to be an acquisition or other capital 
investment (within the meaning of The Pre-Emption 
Group’s Statement of Principles).

Resolutions will be proposed at this year’s AGM to renew 
these authorities. Further details are set out in the notice of 
the AGM.

Health and safety
The Group is committed to providing a safe and healthy 
environment for all employees, customers, suppliers and 
partners. Practices and policies are regularly reviewed to 
ensure that our approach to health and safety, training, risk 
assessments, safe systems of working and accident 
reporting remain appropriate. For further information on 
internal audit please refer to page 103 and for risk 
management please see pages 53 to 67.

Legal and regulatory compliance
The Legal team is responsible for identifying and carrying 
out assessments of those areas of the business where 
material legal and regulatory risks may be present.

Superdry continues to increase its controls on the use of 
standard agreements to achieve greater consistency and 
protection where we license and franchise our brand.

Superdry continues to train and advise the organisation with 
respect to its obligations under data protection, competition, 
anti-bribery and corruption and other applicable laws. 
Superdry continually reviews its intellectual property 
portfolio in light of its strategy and has made and will 
continue to make further registrations to ensure that 
protection is robust.

Where issues are identified, mitigating actions are built into 
a plan involving the drafting and communication of policies 
and the delivery of training where appropriate, or are 
approached by way of a revision to key contractual terms. 
The Board receives regular reports on material litigation and 
the legal action taken to support our strategy. The Audit 
Committee reviews the effectiveness of the internal control 
framework on an annual basis.

Whistleblowing
A confidential whistleblowing line is in place and is managed 
through an independent third-party provider and covers all 
countries in which we operate. Information on how to use  
our whistleblowing line is widely available to colleagues. 
All matters arising from the use of the whistleblowing  
line are referred to the Company Secretarial team and 
investigated by the Human Resources team. The Audit 
Committee receives a detailed analysis of all matters  
arising through the whistleblowing line on an annual basis. 
For further details please turn to page 99.

Greenhouse gas emissions, energy 
consumption and energy efficiency action
Please refer to the table on page 44 of the Sustainability 
Report. The proportion of carbon dioxide emissions reported 
that relates to the United Kingdom and offshore area is 48.9% 
(location based) and 65.5% (market based). The proportion 
of energy consumption reported that relates to the 
United Kingdom and offshore area is 50.3%.

Anti-bribery and corruption
The Group has an Anti-Bribery and Corruption Policy (ABC 
Policy) in place which is reviewed regularly by the Board. 
The ABC Policy was reviewed, updated and approved in 
July 2022. The ABC Policy sets out the legal obligations and 
responsibilities of employees in relation to anti-bribery and 
corruption law, including decision trees for employees in 
relation to gifts and hospitality. A gift register is in place and 
colleagues must report and seek permission to accept gifts 
and hospitality over a prescribed financial value. The gift 
register is reviewed by the Audit Committee on an annual 
basis. Anti-bribery and corruption training is mandatory  
for all colleagues. Guidance is provided to colleagues  
along with information on how to manage these risks.  
ABC Policy information and compliance requirements are 
incorporated into our Supplier Manual and in our contractual 
arrangements with our partners. (For further information on 
transparency in our supply chain, please refer to corporate.
superdry.com/sustainability/reporting and policies.) We 
have strong escalation routes upon breach of our ABC Policy. 
A Board-approved and Group-wide Code of Conduct is in 
place and is also reviewed by the Audit Committee on an 
annual basis. Any suspected incidents of fraud are escalated 
to our Legal and Risk teams for immediate investigation  
and action and any confirmed incidents of fraud are reported 
to the Board on an annual basis (or more frequently if 
necessary). No such incidents have been identified in FY22. 
There have been no reported incidents in relation to the ABC 
Policy in FY22. Controls associated with our ABC Policy have 
been captured within our internal control framework and 
assurance over their operational effectiveness will be 
provided as part of the ongoing embedding of that 
framework. For whistleblowing, please see above.

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Governance  →  Directors’ Report

Political donations
No political donations or political expenditure have been made by the Group during this financial year.

Location of disclosures
The table below sets out the location of disclosures that have been incorporated into the Directors’ Report by reference, 
including those required by LR 9.8.4:

Disclosure

Allotment of equity securities

Annual General Meeting

Business relationships with suppliers, customers and others

Corporate Governance Report (including the reports of each committee of the Board)

Directors’ interests

Directors’ statement of responsibility

Disability – fair treatment

Diversity and Inclusion Policy

Emoluments (Directors’)

Employee participation in share schemes

Employee engagement and communication

Environment

Financial instruments and financial risk management

Financial Review

Going Concern and Viability Statement

Internal controls

Key performance indicators

Long-term incentive plans

People 

Related party transactions

Risk management 

Share capital

Sustainability

Unaudited financial information

Waivers of dividends

Page

151

131

169

76

122

131

52

52

119

116

48

43

199

68

73

104

23

171

47

185

53

204

40

210

177

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Governance  →  Directors’ Report

Governance  →  Directors’ Report

No political donations or political expenditure have been made by the Group during this financial year.

The table below sets out the location of disclosures that have been incorporated into the Directors’ Report by reference, 

Business relationships with suppliers, customers and others

Corporate Governance Report (including the reports of each committee of the Board)

Political donations

Location of disclosures

including those required by LR 9.8.4:

Disclosure

Allotment of equity securities

Annual General Meeting

Directors’ interests

Directors’ statement of responsibility

Disability – fair treatment

Diversity and Inclusion Policy

Emoluments (Directors’)

Employee participation in share schemes

Employee engagement and communication

Environment

Financial Review

Financial instruments and financial risk management

Going Concern and Viability Statement

Internal controls

Key performance indicators

Long-term incentive plans

People 

Related party transactions

Risk management 

Share capital

Sustainability

Unaudited financial information

Waivers of dividends

Page

151

131

169

76

122

131

52

52

119

116

48

43

199

68

73

104

23

171

47

185

53

204

40

210

177

Non-financial information statement
In accordance with Companies Act 2006 sections 414 (CA) 
and (CB), a non-financial information statement can be 
found in the Strategic Report on page 25, which sets out 
non-financial information reporting requirements and 
their locations.

Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual 
Report (including the Directors’ Report) and the financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to 
prepare Group financial statements for  
each financial year
Under that law the Directors are required to prepare the 
Group financial statements in accordance with United 
Kingdom adopted international accounting standards. 
The directors have also chosen to prepare the parent 
company financial statements under United Kingdom 
adopted international accounting standards.

Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and its 
profit or loss for that period. In preparing each of the Group 
and Company financial statements, International Accounting 
Standard 1 requires the Directors to:

•  Properly select and apply accounting policies;

•  Present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information;

•  Provide additional disclosures when compliance with the 
specific requirements in IFRS Standards are insufficient 
to enable users to understand the impact of particular 
transactions, other events and conditions on the entity’s 
financial position and financial performance; and

•  Assess the Group’s ability to continue as a going concern.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and 
enable them to ensure that the financial statements comply 
with the Companies Act 2006. They are responsible for such 
internal control as they determine is necessary to enable the 
preparation of financial statements that are free from 
material misstatement, whether due to fraud or error, and 
have general responsibility for taking such steps as are 
reasonably open to them to safeguard the assets of the 
Group and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a strategic report, directors’ report, 
directors’ remuneration report and corporate governance 
statement that comply with law and regulations.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Group’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Each of the Directors, whose names and functions are  
listed on pages 76 and 77, confirms that to the best of 
their knowledge:

•  The financial statements, prepared in accordance with 

the relevant financial reporting framework, give a true and 
fair view of the assets, liabilities, financial position and 
profit or loss of the Group and the undertakings included 
in the consolidation taken as a whole;

•  The Strategic Report includes a fair review of the 

development and performance of the business and the 
position of the Group and the undertakings included in 
the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that 
they face; and

•  The Annual Report and Financial Statements, taken as  
a whole, are fair, balanced and understandable and 
provide the information necessary for shareholders to 
assess the Group’s position, performance, business 
model and strategy.

Statement on disclosure of information  
to auditor
The Directors confirm that, so far as each is aware, there is 
no relevant audit information of which the auditor is unaware. 
Each of the Directors has taken all the steps he or she should 
have taken as a Director to make himself or herself aware of 
any relevant audit information and to establish that the 
auditor is aware of that information. This confirmation is 
given and should be interpreted in accordance with the 
provisions of section 418 of Companies Act 2006.

AGM
The AGM will take place on Monday 31 October 2022 and a 
separate Accounts General Meeting is expected to take 
place in November 2022. Please see our Notice of AGM at 
corporate.superdry.com for further details.

Ruth Daniels
Company Secretary

6 October 2022

Registered office:

Unit 60, The Runnings, Cheltenham,  
Gloucestershire GL51 9NW

Registered in England and Wales, registered  
number 07063562

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Our Financials  →  Independent Auditor’s Report

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF SUPERDRY PLC

Report on the audit of the financial statements

1. OPINION

In our opinion:

• 

In our opinion:

•  the financial statements of Superdry plc (the ‘parent 

Company’) and its subsidiaries (the ‘Group’) give a true 
and fair view of the state of the Group’s and of the 
parent Company’s affairs as at 30 April 2022 and of 
the Group’s profit for the 53 week period then ended;

•  the Group financial statements have been properly 

prepared in accordance with United Kingdom adopted 
international accounting standards; 

•  the parent Company financial statements have been 

properly prepared in accordance with United Kingdom 
adopted international accounting standards and as 
applied in accordance with the provisions of the 
Companies Act 2006; and

•  the financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006.

We have audited the financial statements which comprise:

•  the Group Statement of Comprehensive Income;

•  the Group and Parent Company Balance Sheets;

•  the Group and Parent Company Statements of Changes 

in Equity;

• 

the Group and Parent Company Cash Flow Statements; and

•  the related notes 1 to 39.

The financial reporting framework that has been applied in 
the preparation of the group financial statements is 
applicable law and United Kingdom adopted international 
accounting standards. The financial reporting framework 
that has been applied in the preparation of the parent 
company financial statements is applicable law and United 
Kingdom adopted international accounting standards and as 
applied in accordance with the provisions of the Companies 
Act 2006.

2. BASIS FOR OPINION
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of the 
financial statements section of our report. 

We are independent of the Group and the parent Company 
in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including 
the Financial Reporting Council’s (the ‘FRC’s’) Ethical 
Standard as applied to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance 
with these requirements. We confirm that we have not 
provided any non-audit services prohibited by the FRC’s 
Ethical Standard to the Group or the parent Company.

We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion.

3. MATERIAL UNCERTAINTY RELATING TO GOING CONCERN
We draw your attention to note 1b in the financial statements 
and the detailed information on pages 153 to 155, which 
indicates that a material uncertainty exists that may cast 
significant doubt on the Group and parent Company’s ability 
to continue as a going concern as the Group does not have 
access to sufficient, committed bank facilities throughout 
the going concern period.

The Group has an up to £70m Asset Backed Lending Facility 
(“ABL”) which expires in January 2023 and an uncommitted 
overdraft facility of up to £10m available on a rolling annual 
basis. At the year-end, £18.4m of the ABL facility had been 
drawn down, £3.1m of the overdraft had been utilised and 
the Group had a net debt balance of £(1.0)m. The maximum 
drawdown during FY22 on the ABL facility was £21m in 
October 2021.

As at 1 October 2022, which coincides with the Group’s 
working capital peak, the Group had drawn down £45.3m  
of the ABL with a net debt balance of £38.9m.

The covenants in the ABL facility are tested quarterly, with 
the next test due at the end of October 2022 and then again 
in January 2023, albeit this is the date the facility expires. 

The Group’s medium-term plan has been used as the basis 
for the going concern assessment, which covers a period  
of at least 12 months from the date of approval of the 
financial statements. This assumes the brand reset will  
be successful and that the Group will return to profitable 
growth. The turnaround strategy is still in its early stages  
and has been interrupted by the coronavirus pandemic. 
The Group now faces adverse macroeconomic headwinds  
of rising inflation and the cost-of-living crisis. The impact  
of these factors on customer demand is not yet known. 
Consequently, there remains increased uncertainty in 
making the key judgements and assumptions that underpin 
the Group’s financial forecasts. 

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Our Financials  →  Independent Auditor’s Report

Our Financials  →  Independent Auditor’s Report

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF SUPERDRY PLC

Report on the audit of the financial statements

2. BASIS FOR OPINION

1. OPINION

In our opinion:

• 

In our opinion:

•  the financial statements of Superdry plc (the ‘parent 

Company’) and its subsidiaries (the ‘Group’) give a true 

and fair view of the state of the Group’s and of the 

parent Company’s affairs as at 30 April 2022 and of 

the Group’s profit for the 53 week period then ended;

•  the Group financial statements have been properly 

prepared in accordance with United Kingdom adopted 

international accounting standards; 

•  the parent Company financial statements have been 

properly prepared in accordance with United Kingdom 

adopted international accounting standards and as 

applied in accordance with the provisions of the 

Companies Act 2006; and

•  the financial statements have been prepared in 

accordance with the requirements of the Companies 

Act 2006.

We have audited the financial statements which comprise:

•  the Group Statement of Comprehensive Income;

•  the Group and Parent Company Balance Sheets;

•  the Group and Parent Company Statements of Changes 

in Equity;

• 

the Group and Parent Company Cash Flow Statements; and

•  the related notes 1 to 39.

October 2021.

The financial reporting framework that has been applied in 

the preparation of the group financial statements is 

applicable law and United Kingdom adopted international 

accounting standards. The financial reporting framework 

that has been applied in the preparation of the parent 

company financial statements is applicable law and United 

Kingdom adopted international accounting standards and as 

applied in accordance with the provisions of the Companies 

Act 2006.

We conducted our audit in accordance with International 

Standards on Auditing (UK) (ISAs (UK)) and applicable law. 

Our responsibilities under those standards are further 

described in the auditor’s responsibilities for the audit of the 

financial statements section of our report. 

We are independent of the Group and the parent Company 

in accordance with the ethical requirements that are relevant 

to our audit of the financial statements in the UK, including 

the Financial Reporting Council’s (the ‘FRC’s’) Ethical 

Standard as applied to listed public interest entities, and we 

have fulfilled our other ethical responsibilities in accordance 

with these requirements. We confirm that we have not 

provided any non-audit services prohibited by the FRC’s 

Ethical Standard to the Group or the parent Company.

We believe that the audit evidence we have obtained is 

sufficient and appropriate to provide a basis for our opinion.

3. MATERIAL UNCERTAINTY RELATING TO GOING CONCERN

We draw your attention to note 1b in the financial statements 

and the detailed information on pages 153 to 155, which 

indicates that a material uncertainty exists that may cast 

significant doubt on the Group and parent Company’s ability 

to continue as a going concern as the Group does not have 

access to sufficient, committed bank facilities throughout 

the going concern period.

The Group has an up to £70m Asset Backed Lending Facility 

(“ABL”) which expires in January 2023 and an uncommitted 

overdraft facility of up to £10m available on a rolling annual 

basis. At the year-end, £18.4m of the ABL facility had been 

drawn down, £3.1m of the overdraft had been utilised and 

the Group had a net debt balance of £(1.0)m. The maximum 

drawdown during FY22 on the ABL facility was £21m in 

As at 1 October 2022, which coincides with the Group’s 

working capital peak, the Group had drawn down £45.3m  

of the ABL with a net debt balance of £38.9m.

The covenants in the ABL facility are tested quarterly, with 

the next test due at the end of October 2022 and then again 

in January 2023, albeit this is the date the facility expires. 

The Group’s medium-term plan has been used as the basis 

for the going concern assessment, which covers a period  

of at least 12 months from the date of approval of the 

financial statements. This assumes the brand reset will  

be successful and that the Group will return to profitable 

growth. The turnaround strategy is still in its early stages  

and has been interrupted by the coronavirus pandemic. 

The Group now faces adverse macroeconomic headwinds  

of rising inflation and the cost-of-living crisis. The impact  

of these factors on customer demand is not yet known. 

Consequently, there remains increased uncertainty in 

making the key judgements and assumptions that underpin 

the Group’s financial forecasts. 

•  challenged the key assumptions within the going concern 
assessment including those in the Group’s brand reset 
strategy which relate to revenue and gross margin growth. 
We have challenged these with reference to historical 
trading performance, current trading uncertainty, market 
expectations, peer comparison, and our understanding of 
the Group’s latest strategic initiatives;

•  assessed the impact of reverse stress testing on the 

Group’s funding position and covenant calculations to 
January 2023 when the existing facility expires;

•  assessed and challenged the feasibility of mitigating 
actions available to the Directors, should these be 
required, if the forecast performance is not achieved; and 

•  challenged the appropriateness of the Group’s 

disclosures over the going concern basis and the material 
uncertainty arising with reference to our knowledge and 
understanding of the assumptions taken by the Directors 
and recent FRC guidance.

In relation to the reporting on how the Group has applied the 
UK Corporate Governance Code, we have nothing material 
to add or draw attention to in relation to:

•  the Directors’ statement in the financial statements about 
whether the Directors’ considered it appropriate to adopt 
the going concern basis of accounting; and

•  the Directors’ identification in the financial statements of 
the material uncertainty related to the Group’s and parent 
company’s ability to continue as a going concern over a 
period of at least twelve months from the date of approval 
of the financial statements.

Our responsibilities and the responsibilities of the Directors 
with respect to going concern are described in the relevant 
sections of this report.

The Directors’ base case forecast indicates that a financing 
facility of up to £70m will be required during the going 
concern period. The ability of the Group to continue to trade 
as a going concern is therefore dependent on the availability 
of sufficient, committed bank facilities. 

Current projections using the Directors’ base case together 
with a reasonable downside scenario indicate that the 
October 2022 covenant requirement of the existing ABL 
facility will be met. The going concern material uncertainty is 
therefore specifically in relation to the expiry of the existing 
ABL facility in January 2023 and, currently, the absence of a 
sufficient committed facility throughout the remainder of the 
going concern period. 

The Audit Committee has considered the adoption of the 
going concern basis of accounting as a key judgement and 
estimate on page 100.

As stated on pages 153 to 155, these events or conditions, 
along with the matters as set forth in note 1b to the financial 
statements, indicate that a material uncertainty exists  
that may cast significant doubt on the Group and the  
parent Company’s ability to continue as a going concern. 
Our opinion is not modified in respect of this matter.

Notwithstanding the material uncertainty, in auditing the 
financial statements, we have concluded that the Directors’ 
use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.

Our evaluation of the Directors’ assessment of the Group’s 
and parent company’s ability to continue to adopt the going 
concern basis of accounting included the following procedures: 

•  obtained a detailed understanding of the relevant  

controls that the Group has established regarding the 
drafting, review and approval of the Group’s going 
concern assessment; 

•  obtained an understanding of the financing facilities 
available to the Group, including repayment terms 
and covenants;

•  discussed the status of the Group’s refinancing options 
with their professional advisors who are assisting in the 
negotiations with prospective lenders;

•  worked with modelling specialists to test the mechanical 
accuracy of the model used to prepare the Group’s cash 
flow forecasts;

•  evaluated the consistency of the Directors’ forecasts with 
other areas of the audit, including store impairments, the 
onerous property related contract provision, deferred tax 
asset recoverability and investment in subsidiaries and 
intercompany recoverability;

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Our Financials  →  Independent Auditor’s Report

4. SUMMARY OF OUR AUDIT APPROACH

Key audit matters

The key audit matters that we identified in the current year were:

•  Going concern (see Section 3 above);

• 

Impact of control deficiencies; 

•  Store asset impairment and onerous property related contract provisions;

• 

Impairment of investment in subsidiaries and expected credit losses on intercompany receivables in the 
parent Company balance sheet;

• 

Inventory provision; and

•  Wholesale trade debtor recoverability.

Within this report, key audit matters are identified as follows:

  Newly identified

  Increased level of risk

  Similar level of risk

  Decreased level of risk 

Materiality

Scoping

The materiality that we used for the Group financial statements was £3.0m, which was determined with 
reference to 0.5% of Group revenue. Given the continued volatility in profitability in recent periods, Group 
revenue was considered the most appropriate performance measure on which to base materiality. 
Revenue was also used to determine materiality in the prior year.

£3.0m represents approximately 17% of Group statutory profit before tax and 3% of Group net assets.

We focused our Group audit scope primarily on the audit work at 9 components. These components 
represent the principal business units and account for 92% of the Group’s revenue, 94% of the Group’s 
profit before tax and 94% of the Group’s net assets.

Significant changes 
in our approach

We have designed our audit in light of the deficiencies within the Group’s control environment and our 
findings from previous audits. The nature, extent and timing of our audit procedures continue to be 
modified in order to respond to the pervasive risks arising from the control deficiencies. More details on 
the impact the Group’s ongoing control deficiencies and associated finance transformation plan have had 
on our audit approach are set out in the ‘impact of control deficiencies’ key audit matter below. 

Our key audit matters identified in FY22 are consistent with FY21 with one exception. Impairment of 
investment in subsidiaries and expected credit losses on intercompany receivables in the parent Company 
balance sheet has been identified as a key audit matter in the current year. This was the result of an 
impairment trigger being identified, due to the reduction in the market capitalisation of the Group such 
that, at year end, the market capitalisation was below the investment in subsidiaries’ carrying value. 

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Our Financials  →  Independent Auditor’s Report

4. SUMMARY OF OUR AUDIT APPROACH

Key audit matters

The key audit matters that we identified in the current year were:

•  Going concern (see Section 3 above);

• 

Impact of control deficiencies; 

•  Store asset impairment and onerous property related contract provisions;

• 

Impairment of investment in subsidiaries and expected credit losses on intercompany receivables in the 

parent Company balance sheet;

• 

Inventory provision; and

•  Wholesale trade debtor recoverability.

Within this report, key audit matters are identified as follows:

  Newly identified

  Increased level of risk

  Similar level of risk

  Decreased level of risk 

Materiality

The materiality that we used for the Group financial statements was £3.0m, which was determined with 

reference to 0.5% of Group revenue. Given the continued volatility in profitability in recent periods, Group 

revenue was considered the most appropriate performance measure on which to base materiality. 

Revenue was also used to determine materiality in the prior year.

£3.0m represents approximately 17% of Group statutory profit before tax and 3% of Group net assets.

Scoping

We focused our Group audit scope primarily on the audit work at 9 components. These components 

represent the principal business units and account for 92% of the Group’s revenue, 94% of the Group’s 

profit before tax and 94% of the Group’s net assets.

Significant changes 

We have designed our audit in light of the deficiencies within the Group’s control environment and our 

in our approach

findings from previous audits. The nature, extent and timing of our audit procedures continue to be 

modified in order to respond to the pervasive risks arising from the control deficiencies. More details on 

the impact the Group’s ongoing control deficiencies and associated finance transformation plan have had 

on our audit approach are set out in the ‘impact of control deficiencies’ key audit matter below. 

Our key audit matters identified in FY22 are consistent with FY21 with one exception. Impairment of 

investment in subsidiaries and expected credit losses on intercompany receivables in the parent Company 

balance sheet has been identified as a key audit matter in the current year. This was the result of an 

impairment trigger being identified, due to the reduction in the market capitalisation of the Group such 

that, at year end, the market capitalisation was below the investment in subsidiaries’ carrying value. 

5. KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due 
to fraud) that we identified. These matters included those which had the greatest effect on the overall audit strategy; the 
allocation of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters. In addition to the matter described in the material 
uncertainty relating to going concern (see Section 3), we have determined the matters described below to be the key audit 
matters to be communicated in our report.

5.1. Impact of control deficiencies 

Key audit matter 
description

As discussed in the Audit Committee Report on page 100, the Group’s control environment requires 
significant improvement, particularly related to management review controls, balance sheet reconciliations 
and transactional processing controls (particularly in accounts payable and inventory). In addition, general 
IT control deficiencies relating to access and change management controls also need to be addressed. 

These control deficiencies were identified during the FY20 external audit and, as a result, management 
and the Directors’ implemented a controls improvement and finance transformation project. This is a 
multi-year project which remained on-going at the year end.

The aforementioned control weaknesses were included in our FY20 and FY21 audit reports, together with 
details of the additional audit work undertaken. In FY21 further issues were identified in relation to the 
management review controls and clarity of support for the Group’s Coronavirus Job Retention Scheme 
(‘CJRS’) claim in the UK and the accounting for IFRS 16 ‘Leases’, – specifically the transactional processes 
and controls over how the IFRS 16 accounting adjustments were recorded in the Group consolidation.

In FY22 management’s finance transformation plan has focused on strengthening the finance team by 
recruiting additional team members, establishing a more formal framework around the IFRS 16 accounting 
adjustments and determining a timetable for system changes which will help automate the Group’s 
transactional processing controls in the future. However, at the FY22 year end these system changes have 
not yet been enacted and there remains a significant number of control deficiencies consistent with those 
identified in previous years. As a result, the Company’s focus in FY22 has been on the year-end close and 
review process, including attempting to remediate key balance sheet controls around IFRS 16 ‘Leases’, 
inventory and accounts payable, and in ensuring a more robust challenge of key accounting judgements 
including in relation to the key audit matters addressed in this report. We note, the Group has not made a 
significant CJRS claim in the current year and hence the control issues specifically related to this matter in 
the prior year have not been repeated.

Whilst improvements have been made to formalise the controls around the IFRS 16 accounting 
adjustments, the process continues to be complex and involve calculations performed in Excel 
spreadsheets increasing the risk of error. Furthermore, we have identified the deterioration of controls 
compared to the prior year in inventory and accounts payable. In inventory in particular, controls around 
inventory costing and accounting for price and quantity variances were found to be deficient resulting in 
management having to perform significant additional investigations to evidence and rationalise the 
accounting entries and year end inventory balance. Correcting adjustments were recorded as a result of 
these investigations. A lack of controls around matching payments to suppliers to the outstanding liability 
means management has had to perform additional work to match unallocated debit balances on the 
accounts payable (“AP”) ledger and in the AP suspense account at year end and record correcting journal 
entries as necessary to clear down the balances. In all of these areas, there continues to be a need to 
improve management review controls. 

Consistent with previous years, a significant number of misstatements have been identified during the 
FY22 audit, that in aggregate were material. The majority of these (net impact to the Income Statement 
£4.9m) have subsequently been corrected by management. The misstatements identified are indicative of 
the ongoing control issues within the Group as highlighted above. The control environment will continue to 
be a significant area of focus for the Audit Committee in the forthcoming year as discussed in their Report 
on pages 104 to 105.

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5.1. Impact of control deficiencies continued 

How the scope of our 
audit responded to 
the key audit matter

We adopted a fully substantive audit approach, with no reliance on internal controls.

We planned our audit in order to respond to the continued deficiencies within the control environment. 
Consequently, the nature, extent and timing of our audit procedures continues to be modified as a result of 
the pervasive risks arising from the deficiencies in the control environment. There are no significant 
changes in our audit approach compared to FY21 (other than with regards to inventory cost variance 
accounting as noted below). Specifically:

•  we continued to perform full scope audit procedures on 92% of the Group’s revenue, 94% of profit 
before tax and 94% of net assets in FY22. Full scope audits have been performed on 7 components 
(FY21: 7) and specified audit procedures performed on 2 components (FY21: 2). (See section 7 below for 
details of our scoping assessment).

•  consistent with the prior year, we have used a lower performance materiality (being 60% of materiality) 
than would be ordinarily used if the control environment had been deemed effective. This increased the 
volume of substantive testing completed (see section 6 below for our materiality assessment). 

•  we continued to test a number of transactional balances (including accounts payable, accruals, 

prepayments, trade debtors, cash and inventory) at an elevated risk level and have therefore continued 
to perform an increased level of sample testing. 

•  we performed additional procedures to identify and address fraud risks, including the involvement of a 
forensic specialist. We performed targeted procedures in relation to specific fraud risks, including the 
risk of management override of controls and the other areas as set out in Section 11.1 below. Where key 
audit matters include a risk of fraud, the risks identified and procedures performed are detailed within 
the key audit matters set out below. 

•  we assessed each of the control deficiencies identified by management as a result of its internal 

controls remediation project and, where necessary, designed specific audit procedures to mitigate  
the risks. We also held regular meetings with Internal Audit and key members of the Finance 
Transformation Team from the Finance department throughout the period to understand the  
progress of management’s controls project and then considered the implications for our audit. 

•  senior members of the audit team have performed audit testing directly in the more complex areas of 
accounting, including inventory variance accounting, accounts payable, IFRS 16, store impairments, 
going concern, and the audit of the Group’s consolidation.

•  we utilised data analytics in our testing, particularly with regards to revenue and inventory where  

there are large volumes of transactional data. We have performed sample testing on the underlying 
transactional data used in this analysis in order to confirm its completeness and accuracy, given the IT 
control deficiencies noted above. We have used spreadsheet analysing tools to detect formula errors 
and other anomalies. We have also engaged modelling specialists to assist us in evaluating the integrity 
of management’s excel going concern and store impairment models.

•  we have increased the nature and extent of our testing on accounts payable given the control 

deficiencies identified in previous years which have not yet been remediated. We have performed 
sample testing on a number of supplier statement reconciliations, increased the extent of our 
unrecorded liabilities testing in order to validate the sufficiency of accruals at the year end and 
performed detailed sample testing on management’s ledger reconciliation. This included performing 
sample testing on the unallocated debit balances on the AP ledger to test the validity of management’s 
proposed correcting accounting adjustments. 

•  we elevated the risk associated with inventory cost variance accounting in the current year in response 
to the identified control weaknesses. As a result, we re-assessed the nature and increased the extent of 
our testing of this balance compared to the prior year. We performed detailed sample testing on 
inventory cost price and quantity variances, including recalculating the variance amount with reference 
to the external supplier invoice. In addition, we analysed all journal entries into the inventory cost 
variance account and identified certain journals with unusual characteristics which have then been 
subject to more detailed testing. We have also recalculated the variance amount released to the Income 
Statement in line with stock turn. Given the complexity in this area, this work has been performed by 
more senior members of the audit team.

The extended reporting timetable has given us additional time to perform the incremental audit work required. 
It has also enabled us to use a longer hindsight period to assess the appropriateness of year end judgements.

Key observations

The finance transformation project is in its early stages. There are a number of significant improvements 
that need to be made in order to improve the accuracy and completeness of the underlying accounting 
records and reduce the number of misstatements identified.

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5.1. Impact of control deficiencies continued 

5.2 Store asset impairment and onerous property related contract provision 

How the scope of our 

We adopted a fully substantive audit approach, with no reliance on internal controls.

audit responded to 

the key audit matter

Key audit matter 
description

Under IAS 36 ‘Impairment of Assets’ the Group is required to complete an impairment review of its store 
portfolio where there are indicators of impairment and where there are indicators that previously 
recognised impairment losses may no longer be appropriate.

The net book value of the store assets and IFRS 16 right of use asset as at 30 April 2022 was £72.4m 
(FY21: £88.6m). This is after the recording of a net impairment charge of £16.8m (FY21: net charge of 
£10.7m), following the assessment that was undertaken during the year, of which £2.4m (FY21: £3.3m) 
relates to the store assets and £14.4m (FY21: £7.4m) relates to the IFRS 16 right of use asset. The net 
impairment charge relates to 173 stores (FY21: 177 stores). The £16.8m net impairment charge comprises a 
£24.2m charge partially offset by a £7.4m reversal. An onerous property related contract charge of £1.5m 
(FY21: £5.1m charge) has also been recognised. 

The store impairment review involves management making several estimates to determine the value in use 
of the stores (being the net present value of the forecast cash flows). This is then compared to the book 
value of stores’ assets (including the right of use asset), to identify whether any impairment is required. 
In making this assessment, management determines each store to be a cash generating unit.

Stores are also assessed to determine whether an onerous property related contract provision for other 
property costs (e.g. service charge) is required. This includes those stores forecast to generate a net loss 
over the remainder of the lease term. The provision represents the present value of the estimated 
unavoidable property costs over the period of the remaining lease agreement, excluding rental and other 
costs which are accounted for separately under IFRS 16 ‘Leases’.

The impairment model utilises the forecasts included in the Board’s medium-term plan, which reflects the 
Group’s latest strategic initiatives and covers the periods up to April 2027, to calculate value in use. 
Assumptions beyond this period do not exceed the local country growth rate. As explained in Section 3 
above, there is uncertainty regarding the Group’s ability to achieve forecast store performance given the 
brand reset strategy is in its early stages and was interrupted by the Coronavirus pandemic when the store 
estate was closed. Furthermore, the Group now faces adverse macroeconomic headwinds of rising 
inflation and the cost-of-living crisis. The impact on consumer demand is not yet known, further increasing 
the uncertainty regarding the Group’s future trading performance. The model is sensitive to a number of 
assumptions in the medium-term plan, including sales forecasts and gross margin.

The Board’s medium-term plan is prepared on a top-down basis and not at an individual store level. For the 
purpose of the impairment review, an exercise has therefore been performed to allocate the forecast 
performance across the individual stores. Management’s approach in allocating forecast performance 
across individual stores remains consistent with FY21. The medium-term plan performance is attributed to 
individual stores based on their historic performance relative to the rest of the store estate. Where stores 
have performed better or worse than expected in the current year, the allocation method has been updated 
accordingly. This exercise involves a high level of management judgement

The key audit matter therefore relates to the appropriateness of management’s estimate of the future 
trading performance of each store, as this is used to derive value in use. Value in use is calculated from 
cash flow projections taken from the medium-term financial plan allocated to each store as noted above 
and relies upon management’s assumptions and estimates of future trading performance (particularly 
sales and gross margin) and allocation of direct costs and overheads to the stores. This involves 
management judgement.

Furthermore, the impairment and onerous property related contract model is complex and is prepared 
using Excel spreadsheets which increases the scope for error. 

Refer to notes 1 and 2 for the Group’s impairment accounting policies and the key assumptions used in the 
impairment assessment, as well as the significant issues section of the Audit Committee report.

We planned our audit in order to respond to the continued deficiencies within the control environment. 

Consequently, the nature, extent and timing of our audit procedures continues to be modified as a result of 

the pervasive risks arising from the deficiencies in the control environment. There are no significant 

changes in our audit approach compared to FY21 (other than with regards to inventory cost variance 

accounting as noted below). Specifically:

•  we continued to perform full scope audit procedures on 92% of the Group’s revenue, 94% of profit 

before tax and 94% of net assets in FY22. Full scope audits have been performed on 7 components 

(FY21: 7) and specified audit procedures performed on 2 components (FY21: 2). (See section 7 below for 

details of our scoping assessment).

•  consistent with the prior year, we have used a lower performance materiality (being 60% of materiality) 

than would be ordinarily used if the control environment had been deemed effective. This increased the 

volume of substantive testing completed (see section 6 below for our materiality assessment). 

•  we continued to test a number of transactional balances (including accounts payable, accruals, 

prepayments, trade debtors, cash and inventory) at an elevated risk level and have therefore continued 

to perform an increased level of sample testing. 

•  we performed additional procedures to identify and address fraud risks, including the involvement of a 

forensic specialist. We performed targeted procedures in relation to specific fraud risks, including the 

risk of management override of controls and the other areas as set out in Section 11.1 below. Where key 

audit matters include a risk of fraud, the risks identified and procedures performed are detailed within 

the key audit matters set out below. 

•  we assessed each of the control deficiencies identified by management as a result of its internal 

controls remediation project and, where necessary, designed specific audit procedures to mitigate  

the risks. We also held regular meetings with Internal Audit and key members of the Finance 

Transformation Team from the Finance department throughout the period to understand the  

progress of management’s controls project and then considered the implications for our audit. 

•  senior members of the audit team have performed audit testing directly in the more complex areas of 

accounting, including inventory variance accounting, accounts payable, IFRS 16, store impairments, 

going concern, and the audit of the Group’s consolidation.

•  we utilised data analytics in our testing, particularly with regards to revenue and inventory where  

there are large volumes of transactional data. We have performed sample testing on the underlying 

transactional data used in this analysis in order to confirm its completeness and accuracy, given the IT 

control deficiencies noted above. We have used spreadsheet analysing tools to detect formula errors 

and other anomalies. We have also engaged modelling specialists to assist us in evaluating the integrity 

of management’s excel going concern and store impairment models.

•  we have increased the nature and extent of our testing on accounts payable given the control 

deficiencies identified in previous years which have not yet been remediated. We have performed 

sample testing on a number of supplier statement reconciliations, increased the extent of our 

unrecorded liabilities testing in order to validate the sufficiency of accruals at the year end and 

performed detailed sample testing on management’s ledger reconciliation. This included performing 

sample testing on the unallocated debit balances on the AP ledger to test the validity of management’s 

proposed correcting accounting adjustments. 

•  we elevated the risk associated with inventory cost variance accounting in the current year in response 

to the identified control weaknesses. As a result, we re-assessed the nature and increased the extent of 

our testing of this balance compared to the prior year. We performed detailed sample testing on 

inventory cost price and quantity variances, including recalculating the variance amount with reference 

to the external supplier invoice. In addition, we analysed all journal entries into the inventory cost 

variance account and identified certain journals with unusual characteristics which have then been 

subject to more detailed testing. We have also recalculated the variance amount released to the Income 

Statement in line with stock turn. Given the complexity in this area, this work has been performed by 

more senior members of the audit team.

The extended reporting timetable has given us additional time to perform the incremental audit work required. 

It has also enabled us to use a longer hindsight period to assess the appropriateness of year end judgements.

Key observations

The finance transformation project is in its early stages. There are a number of significant improvements 

that need to be made in order to improve the accuracy and completeness of the underlying accounting 

records and reduce the number of misstatements identified.

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5.2 Store asset impairment and onerous property related contract provision continued 

How the scope of our 
audit responded to 
the key audit matter

Our audit focused on whether the judgements made by management in determining the store-based asset 
impairments and onerous property related contract provisions were appropriate. 

To respond to this key audit matter, we have:

•  obtained an understanding of the relevant controls around the impairment review and onerous property 

related contract provisioning process, including the budget and forecast setting processes which 
support the cash flow used within the impairment model (and going concern judgement);

•  assessed the methodology applied in performing the impairment review and onerous provision calculation, 
with reference to the requirements of IAS 36 ‘Impairment of Assets’ and IAS 37 ‘Provisions’ respectively;

•  assessed management’s process of allocating the top-down medium-term plan to the individual  
store impairment review and challenged the judgements applied by analysing both historic store 
performance data, current store performance, forecast retail trends and performing a search for 
contradictory evidence;

•  challenged the key assumptions utilised in the cash flow forecasts, in particular assumptions in relation 
to the Group’s brand reset strategy, primarily in relation to revenue and gross margin growth. This was 
done with reference to historical trading performance, market expectations, and peer comparison. 
Specifically, we considered the price elasticity of demand for the Group’s products and the possible 
interaction between sales price and volumes sold and the resulting impact on gross profit and thus 
cash flow;

•  challenged the Group’s forecast recovery profile post the coronavirus pandemic with reference to post 

year end trading, industry forecasts and peer comparisons;

•  challenged the allocation of direct and other costs to stores by assessing the individual costs against 

the criteria within IAS 36 and IAS 37;

•  challenged the rationale for impairment reversals and checked that the reversals were calculated in 

accordance with IAS 36, and represent a permanent change in value rather than a change in estimate 
due to the passage of time;

•  challenged the period over which store cash flows were forecast when calculating value in use, 

including challenging the reasonableness and supportability of any lease extensions which were not 
contractually committed at the year-end;

•  assessed the long-term growth rates, inflation rates and discount rates applied to store cash flows by 
comparing the rates used to third party evidence, and by comparing the discount rates to independent 
rates we determined with our internal valuation specialists;

•  engaged our modelling specialists to assist in evaluating the integrity of the Excel model;

•  assessed management’s sensitivity analysis in relation to the key assumptions used in the cash flow 

forecasts; and 

•  evaluated the appropriateness of the Group’s disclosures regarding the store asset impairment and the 

onerous contract provision. 

Key observations

While a number of modelling improvements were identified and separately reported to management, 
we are satisfied with the model has been prepared in accordance with IAS 36 ‘Impairment of Assets’.

As set out above, the store impairment review and onerous property related contract provision have 
required significant management judgement. In particular, it requires the successful implementation of the 
brand reset strategy and is in the context of a challenging macroeconomic environment which may impact 
customers’ discretionary spending on fashion and thus demand for the Group’s products. The impairment 
review and onerous contract provision are underpinned by the assumption that the decline in store sales 
and profitability experienced in recent years is reversed over the medium term. 

As a result of our challenge of the key assumptions in the cash flow forecast, management revisited the 
sales and growth assumptions in the medium-term plan across all three channels (stores, ecommerce and 
wholesale) in order to better reflect the macroeconomic trading conditions facing the Group.

Following the revision to the medium-term plan (which was subsequently Board approved) and work 
performed as mentioned above, we concluded that the level of impairment and onerous property related 
contract provision recognised on the store estate are appropriate. However, given the uncertainties noted 
in forecasting the Group’s trading performance, the disclosure sensitivities in note 2 provide important 
information to assess the impact of a reasonably possible change in key assumptions.

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5.3 Impairment of investment in subsidiaries and expected credit losses on intercompany receivables in the parent 
Company balance sheet 

Key audit matter 
description

How the scope of our 
audit responded to 
the key audit matter

Key observations

While a number of modelling improvements were identified and separately reported to management, 

we are satisfied with the model has been prepared in accordance with IAS 36 ‘Impairment of Assets’.

Key observations

The carrying value of the investment in subsidiaries of £140.6m (2021: £260.4m) and the intercompany 
receivables of £211.4m (2021: £227.3m) held on the parent Company balance sheet have been assessed 
for impairment by reference to IAS 36 ‘Impairment of Assets’ and IFRS 9 ‘Financial instruments’ 
respectively. The market capitalisation of the Group at year end was below the carrying value of the parent 
Company’s investment in subsidiaries. Judgement is therefore required as to whether the investment 
value should be impaired and whether the intercompany receivables are recoverable. 

In assessing the recoverability of the intercompany receivables, management has considered a range of 
possible credit loss outcomes in their model. In assessing the carrying value of the investment in 
subsidiaries, the Board’s medium-term plan has been used to estimate the value-in-use of each of the 
subsidiaries held. This is the same medium-term plan used for the store impairment, onerous property 
related contract provision, going concern and long-term viability assessments. 

As discussed in our key audit matters on going concern and the store asset impairment and onerous 
property related contract provision, the forecast performance of the business is subject to uncertainty. 

An impairment charge of £97.7m (FY21: £1.6m) has been recognised in relation to the investment in 
subsidiaries and a loan loss allowance of £15.6m (FY21: £25.2m) has been recognised in relation to 
intercompany balances. 

Refer to note 2 for the assessment undertaken, the resulting impairment recorded, and sensitivity disclosures. 

To respond to this key audit matter, we have:

•  Obtained an understanding of the relevant controls in place around the models used to calculate the 
carrying value of the investment in subsidiaries and the recoverability of intercompany receivables;

•  Challenged the key assumptions within management’s forecasts as described in the store impairment 

and going concern key audit matters;

•  Tested the mechanical accuracy of management’s model;

•  Assessed the methodology applied in reviewing the investments for impairment and assessing the 

recoverability of intercompany balances, with reference to the requirements of IAS 36 Impairment of 
Assets and IFRS 9 Financial instruments respectively;

•  Compared the economic value of the Group implied by the impairment model to the Group’s market 

capitalisation over FY22 in order to challenge the tenure of the cash flows used in the impairment model;

•  Considered the consistency of management’s forecasts with other areas of the audit, including store 

impairments, the onerous property related contract provision, going concern, and deferred tax 
asset recoverability;

•  Assessed management’s sensitivity analysis in relation to the key assumptions used in the cash flow 

forecasts; and

•  Evaluated the appropriateness of the Group’s disclosures regarding the investment impairment and 

intercompany recoverability in notes 2, 20 and 24 of the financial statements. 

Following management’s revision to the medium term plan to better reflect the macro economic trading 
conditions the Group is facing (see Section 5.2 for further details) and the work performed as set out 
above, we are satisfied that the impairment recorded and carrying value of the investments in subsidiaries 
and intercompany receivables are appropriate. 

5.2 Store asset impairment and onerous property related contract provision continued 

How the scope of our 

Our audit focused on whether the judgements made by management in determining the store-based asset 

impairments and onerous property related contract provisions were appropriate. 

audit responded to 

the key audit matter

To respond to this key audit matter, we have:

•  obtained an understanding of the relevant controls around the impairment review and onerous property 

related contract provisioning process, including the budget and forecast setting processes which 

support the cash flow used within the impairment model (and going concern judgement);

•  assessed the methodology applied in performing the impairment review and onerous provision calculation, 

with reference to the requirements of IAS 36 ‘Impairment of Assets’ and IAS 37 ‘Provisions’ respectively;

•  assessed management’s process of allocating the top-down medium-term plan to the individual  

store impairment review and challenged the judgements applied by analysing both historic store 

performance data, current store performance, forecast retail trends and performing a search for 

contradictory evidence;

•  challenged the key assumptions utilised in the cash flow forecasts, in particular assumptions in relation 

to the Group’s brand reset strategy, primarily in relation to revenue and gross margin growth. This was 

done with reference to historical trading performance, market expectations, and peer comparison. 

Specifically, we considered the price elasticity of demand for the Group’s products and the possible 

interaction between sales price and volumes sold and the resulting impact on gross profit and thus 

cash flow;

•  challenged the Group’s forecast recovery profile post the coronavirus pandemic with reference to post 

year end trading, industry forecasts and peer comparisons;

•  challenged the allocation of direct and other costs to stores by assessing the individual costs against 

the criteria within IAS 36 and IAS 37;

•  challenged the rationale for impairment reversals and checked that the reversals were calculated in 

accordance with IAS 36, and represent a permanent change in value rather than a change in estimate 

due to the passage of time;

•  challenged the period over which store cash flows were forecast when calculating value in use, 

including challenging the reasonableness and supportability of any lease extensions which were not 

contractually committed at the year-end;

•  assessed the long-term growth rates, inflation rates and discount rates applied to store cash flows by 

comparing the rates used to third party evidence, and by comparing the discount rates to independent 

rates we determined with our internal valuation specialists;

•  engaged our modelling specialists to assist in evaluating the integrity of the Excel model;

•  assessed management’s sensitivity analysis in relation to the key assumptions used in the cash flow 

forecasts; and 

onerous contract provision. 

•  evaluated the appropriateness of the Group’s disclosures regarding the store asset impairment and the 

As set out above, the store impairment review and onerous property related contract provision have 

required significant management judgement. In particular, it requires the successful implementation of the 

brand reset strategy and is in the context of a challenging macroeconomic environment which may impact 

customers’ discretionary spending on fashion and thus demand for the Group’s products. The impairment 

review and onerous contract provision are underpinned by the assumption that the decline in store sales 

and profitability experienced in recent years is reversed over the medium term. 

As a result of our challenge of the key assumptions in the cash flow forecast, management revisited the 

sales and growth assumptions in the medium-term plan across all three channels (stores, ecommerce and 

wholesale) in order to better reflect the macroeconomic trading conditions facing the Group.

Following the revision to the medium-term plan (which was subsequently Board approved) and work 

performed as mentioned above, we concluded that the level of impairment and onerous property related 

contract provision recognised on the store estate are appropriate. However, given the uncertainties noted 

in forecasting the Group’s trading performance, the disclosure sensitivities in note 2 provide important 

information to assess the impact of a reasonably possible change in key assumptions.

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5.4 Inventory provision 

Key audit matter 
description

As at 30 April 2022, the Group held £132.7m of inventory (FY21: £148.3m). The inventory provision was 
£6.1m (FY21: £9.1m), representing 5% (FY21: 6%) of the balance. 

How the scope of our 
audit responded to 
the key audit matter

The valuation of inventory involves management judgement in recording provisions for slow moving or 
obsolete inventory, and for excess inventory held as a result of reduced trading previously caused by 
global coronavirus restrictions. 

The Group accounting policy for providing for slow moving inventory is based upon the ageing of inventory 
by season, with a percentage provision applied which reflects the actual historical rate of losses made. In 
addition, specific provisions are made for known product ranges which management considers unlikely to 
be sold at a margin through regular clearance channels. 

At the FY21 year end, the Group held a provision for excess inventory of £2.4m, as the level of inventory 
less than 6 seasons old was higher than budgeted levels following coronavirus trading restrictions. 
This excess inventory provision had fallen to £1.8m at the FY22 year end as excess inventory has been 
sold through. 

In addition, at the FY21 year end, the Group held a £4.1m provision against AW20 concept inventory which 
did not achieve the anticipated levels of sell through. In the year, management has been able to sell 
through certain product lines of this inventory, albeit at a discount. As a result, £2.0m of the provision has 
been released in the year. The remaining provision of £2.0m reflects planned disposal activity in FY23 for 
the remaining units.

The calculation of the inventory provision requires management judgement to assess the quality of 
products provided for and the expected realisable value based on the quantities held and expected sell 
through patterns.

Refer to note 1 for the Group’s inventory provisioning policy, note 23 ‘Inventories’ and the Audit 
Committee report.

We obtained evidence over the appropriateness of management’s assumptions applied in calculating the 
value of inventory provisions. 

To respond to this key audit matter, we have:

•  obtained an understanding of the relevant controls that the Group has established regarding the 

inventory provision;

•  assessed the historical accuracy of management’s provisioning percentages for aged inventory through 
a retrospective review of the level of provision recorded in prior years compared to the actual level of 
inventory written off against the provision held; 

•  compared the methodology applied in calculating the slow-moving inventory obsolescence provision to 

the Group’s policy and recalculated the provision, with reference to the policy;

•  used data analytics to analyse the sell through rates of inventory in the year and post year end in order 

to identify any slow moving or unsold inventory lines which may require a specific provision; 

•  assessed the reasonableness of management’s methodology for identifying ‘excess inventory’ in order 

to calculate the excess inventory provision for inventory less than 6 seasons old;

•  assessed management’s historical forecasting accuracy of the excess current season inventory 

provision by comparing the brought forward provision to the amount utilised in the year;

•  determined the accuracy of the data used in the inventory provision calculation by testing the season 

ageing of a sample of inventory items back to supplier invoice; and

•  understood the nature and historic sell through rates for the AW20 concept inventory and challenged 
management’s disposal plans in order to assess the reasonableness of the specific provision held 
against this inventory.

Key observations

From the work performed above, we concluded that the level of inventory provision is appropriate. 

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5.4 Inventory provision 

Key audit matter 

description

As at 30 April 2022, the Group held £132.7m of inventory (FY21: £148.3m). The inventory provision was 

£6.1m (FY21: £9.1m), representing 5% (FY21: 6%) of the balance. 

Key audit matter 
description

At 30 April 2022, gross trade debtors of £60.7m were held by the Group (FY21: £62.2m) with a provision for 
expected credit losses of £4.7m (FY21: £8.6m). 

5.5 Wholesale trade debtor recoverability 

How the scope of our 

We obtained evidence over the appropriateness of management’s assumptions applied in calculating the 

audit responded to 

the key audit matter

value of inventory provisions. 

To respond to this key audit matter, we have:

The valuation of inventory involves management judgement in recording provisions for slow moving or 

obsolete inventory, and for excess inventory held as a result of reduced trading previously caused by 

global coronavirus restrictions. 

The Group accounting policy for providing for slow moving inventory is based upon the ageing of inventory 

by season, with a percentage provision applied which reflects the actual historical rate of losses made. In 

addition, specific provisions are made for known product ranges which management considers unlikely to 

be sold at a margin through regular clearance channels. 

At the FY21 year end, the Group held a provision for excess inventory of £2.4m, as the level of inventory 

less than 6 seasons old was higher than budgeted levels following coronavirus trading restrictions. 

This excess inventory provision had fallen to £1.8m at the FY22 year end as excess inventory has been 

sold through. 

In addition, at the FY21 year end, the Group held a £4.1m provision against AW20 concept inventory which 

did not achieve the anticipated levels of sell through. In the year, management has been able to sell 

through certain product lines of this inventory, albeit at a discount. As a result, £2.0m of the provision has 

been released in the year. The remaining provision of £2.0m reflects planned disposal activity in FY23 for 

the remaining units.

through patterns.

Committee report.

The calculation of the inventory provision requires management judgement to assess the quality of 

products provided for and the expected realisable value based on the quantities held and expected sell 

Refer to note 1 for the Group’s inventory provisioning policy, note 23 ‘Inventories’ and the Audit 

•  obtained an understanding of the relevant controls that the Group has established regarding the 

inventory provision;

•  assessed the historical accuracy of management’s provisioning percentages for aged inventory through 

a retrospective review of the level of provision recorded in prior years compared to the actual level of 

inventory written off against the provision held; 

•  compared the methodology applied in calculating the slow-moving inventory obsolescence provision to 

the Group’s policy and recalculated the provision, with reference to the policy;

•  used data analytics to analyse the sell through rates of inventory in the year and post year end in order 

to identify any slow moving or unsold inventory lines which may require a specific provision; 

•  assessed the reasonableness of management’s methodology for identifying ‘excess inventory’ in order 

to calculate the excess inventory provision for inventory less than 6 seasons old;

•  assessed management’s historical forecasting accuracy of the excess current season inventory 

provision by comparing the brought forward provision to the amount utilised in the year;

•  determined the accuracy of the data used in the inventory provision calculation by testing the season 

ageing of a sample of inventory items back to supplier invoice; and

•  understood the nature and historic sell through rates for the AW20 concept inventory and challenged 

management’s disposal plans in order to assess the reasonableness of the specific provision held 

against this inventory.

Key observations

From the work performed above, we concluded that the level of inventory provision is appropriate. 

How the scope of our 
audit responded to 
the key audit matter

In the wake of the coronavirus pandemic and ongoing challenges within the global economy, there continues 
to be a heightened risk around the recoverability of wholesale debtors. 

Under IFRS 9, management is required to consider all expected credit losses based on historic, current 
and forward-looking information. In addition to recording a specific provision against individual debtor 
balances, management recognises a provision for expected credit losses under the simplified approach 
permitted by IFRS 9, by modelling an estimate of future lifetime expected credit losses for the entire 
debtor book. In the current economic environment, there is increased management judgement regarding 
expected credit losses. 

Refer to note 1 for the Group’s receivable provisioning policy, note 24 ‘Trade and other receivables’ and the 
Audit Committee report.

To respond to this key audit matter we have:

•  obtained an understanding of the relevant controls regarding management’s provisioning policy and the 

assessment of expected credit losses; 

•  assessed management’s provisioning policy. This work included considering compliance with the 

requirements of IFRS 9, checking the mechanical accuracy of the model, considering expected credit 
losses by country and validating country specific risk factors to external reports in light of the current 
macroeconomic environment;

•  assessed subsequent cash receipts and write offs with reference to the provision recognised 

by management; 

•  assessed the historical accuracy of management’s debtor provisioning through a retrospective review 
of the level of provision recorded in prior years compared to the actual level of write-offs in the year; 

•  evaluated consistency with information obtained through other parts of our audit, including our review 

of litigation, claims and disputes; and

•  selected a sample of the customers provided for within the specific provision, and a sample of 

customers not provided for within the specific provision, and challenged the level of provision against 
each customer. 

Key observations

From the work performed above, we concluded that wholesale debtors are recoverable and a sufficient 
provision has been recognised.

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6 OUR APPLICATION OF MATERIALITY
6.1 Materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the 
scope of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£3.0m (FY21: £3.0m)

£2.9m (FY21: £2.9m)

Basis for 
determining 
materiality

The materiality that we used for the Group 
financial statements was £3.0m which was 
determined with reference to 0.5% (FY21: 0.5%) 
of Group revenue. 

Rationale for the 
benchmark 
applied

In our professional judgement we believe that 
revenue is the most appropriate benchmark to 
determine materiality as it reflects the size and 
scale of the Group and is more stable than 
profit before tax. £3.0m represents 
approximately 17% of Group statutory profit 
before tax and 3% of Group net assets. 

The basis of materiality was net assets. 

Parent company materiality equates to 1.8% of  
the parent Company net assets (FY21: 1.4%), which 
was capped at approximately 95% (FY21: 95%) of 
Group materiality.

In determining our final materiality, based on our 
professional judgement, we have considered net 
assets as the appropriate measure given the parent 
Company is primarily a holding company for 
the Group. 

Revenue £609.6m

■  Revenue 
■  Group materiality 

Group materiality £3.0m

Component materiality 
range £0.2m to £1.9m

Audit Committee 
reporting threshold £0.2m

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6 OUR APPLICATION OF MATERIALITY

6.1 Materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 

decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the 

scope of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£3.0m (FY21: £3.0m)

£2.9m (FY21: £2.9m)

The materiality that we used for the Group 

The basis of materiality was net assets. 

Basis for 

determining 

materiality

financial statements was £3.0m which was 

determined with reference to 0.5% (FY21: 0.5%) 

of Group revenue. 

Parent company materiality equates to 1.8% of  

the parent Company net assets (FY21: 1.4%), which 

was capped at approximately 95% (FY21: 95%) of 

Group materiality.

Rationale for the 

In our professional judgement we believe that 

In determining our final materiality, based on our 

benchmark 

applied

revenue is the most appropriate benchmark to 

professional judgement, we have considered net 

determine materiality as it reflects the size and 

assets as the appropriate measure given the parent 

scale of the Group and is more stable than 

Company is primarily a holding company for 

profit before tax. £3.0m represents 

the Group. 

approximately 17% of Group statutory profit 

before tax and 3% of Group net assets. 

Revenue £609.6m

■  Revenue 

■  Group materiality 

Group materiality £3.0m

Component materiality 

range £0.2m to £1.9m

Audit Committee 

reporting threshold £0.2m

6.2 Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and 
undetected misstatements exceed the materiality for the financial statements as a whole.

Performance 
materiality

Basis and 
rationale for 
determining 
performance 
materiality

Group financial statements

Parent company financial statements

60% (FY21: 60%) of Group materiality

60% (FY21: 60%) of parent Company materiality 

In determining performance materiality, we considered the following factors:

•  our risk assessment, including our assessment of the Group’s overall control environment in the light 
of the number of control deficiencies identified during the current and previous audits (as detailed 
within the key audit matter above); and 

•  our past experience of the audit, including the value and quantum of corrected and uncorrected 

misstatements in prior periods and our expectation of the likelihood of misstatements recurring in 
the current period as a result of the continuing control deficiencies.

6.3 Error reporting threshold
We agreed with the Audit Committee that we would report to 
the Committee all audit differences in excess of £150,000 
(FY21: £150,000), as well as differences below that threshold 
that, in our view, warranted reporting on qualitative grounds. 
We also report to the Audit Committee on disclosure matters 
that we identified when assessing the overall presentation of 
the financial statements.

7 AN OVERVIEW OF THE SCOPE OF OUR AUDIT
7.1 Identification and scoping of components
Our group audit was scoped by obtaining an understanding 
of the Group and its environment, including group-wide 
controls, and assessing the risks of material misstatement  
at the Group level. Our scoping of components remains 
consistent with FY21. 

In response to the continued deficiencies within the control 
environment (see section 5.1 above), our audit is designed  
to obtain a high level of coverage over the components  
of the Group. We focused our group audit on 9 (FY21: 9) 
components. 7 (FY21: 7) of these were subject to a full audit 
being DKH Retail Limited, C-Retail Limited, SuperGroup 
Internet Limited, Superdry Plc (parent Company), and the 
legal entities in Germany, Austria, and Belgium. In addition, 
consistent with the prior year, audit of specified balances 
was performed on 2 components (FY21: 2) being US 
Wholesale and US Retail, where the extent of our testing  
was based on our assessment of the risks of material 
misstatement and of the materiality of the Group’s 
operations at those components. 

These components represent the principal business units 
and account for 92% (FY21: 94%) of the Group’s revenue, 
94% (FY21: 95%) of the Group’s profit before tax and 94% 
(FY21: 91%) of the Group’s net assets. They were also 
selected to provide an appropriate basis for undertaking 
audit work to address the risks of material misstatement 
identified above. 

Our audit work at the components was executed at levels of 
materiality applicable to each individual entity which were 
lower than Group materiality and ranged from £0.2m to 
£1.9m (FY21: £0.1m to £1.7m).

At the Group level we also tested the consolidation process 
and carried out analytical procedures to confirm our 
conclusion that there were no significant risks of material 
misstatement of the aggregated financial information of the 
remaining components not subject to audit or audit of 
specified account balances.

All audit work for the purpose of expressing an opinion on 
the Group’s financial statements is performed by the Group 
audit team as the accounting records are held centrally, with 
the exception of inventory counts which are performed by 
local country Deloitte audit teams all of whom receive a 
briefing by the Group audit team prior to attending the count. 
All inventory counts were attended in person. 

Revenue

Loss before tax

Net assets

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■  Full audit scope 85%
■  Specified audit balances 7%
■  Review at group level 8%

■  Full audit scope 85%
■  Specified audit balances 9%
■  Review at group level 6%

■  Full audit scope 90%
■  Specified audit balances 4%
■  Review at group level 6%

Our Financials  →  Independent Auditor’s Report

7.2 Our consideration of the control environment 
We identified the main finance systems, inventory systems 
and in-store transaction processing systems as the key IT 
systems relevant to our audit. The IT systems are primarily 
managed from the centralised IT function in the UK. We 
engaged our IT audit specialists to evaluate the IT systems 
and determine whether they could be relied upon to support 
our audit.

A number of IT control deficiencies were identified in the 
2018 audit which remain unresolved. Controls within a 
service organisation operated by a third party could not be 
tested as a service auditor’s report was not available. We 
also identified deficiencies in access and change 
management controls. As a result of these findings (and the 
other control deficiencies mentioned in Section 5.1 above) 
we were unable to adopt a controls reliance audit approach, 
consistent with the FY18, FY19, FY20 and FY21 audits. 

As described by in the Audit Committee Report on page 98, 
management has implemented a controls improvement 
project which has identified a significant number of areas  
for improvement. This project commenced in FY20 and 
remained ongoing at the year end. Accordingly, we extended 
the scope of our substantive audit procedures in response to 
the identified deficiencies. Further details are set out in the 
‘impact of control deficiencies’ key audit matter in section 
5.1 above.

7.3 Our consideration of climate-related risks
As highlighted in management’s Task Force on Climate-
Related Financial Disclosures (TCFD) report on page 34  
and the principal risks on pages 38 to 39 the Group is 
exposed to the impacts of climate change on its business 
and operations. The Group continues to develop its 
assessment of the potential impacts of climate change  
and set targets which management considers to be aligned 
with the Paris Agreement. Management has identified a 
number of milestones, including the target of net zero 
carbon emissions across own sites and logistics by 2030, 
as discussed in the Task Force on Climate-Related Financial 
Disclosures report on pages 34 to 39. 

Management considers that the most likely impact on the 
financial statements will be in relation to its medium-term 
cash flow forecasts (including those described as part of our 
key audit matters in section 5) and has included the impact 
within these forecasts where appropriate. Whilst at this 
stage there is significant uncertainty regarding what the 
long-term impact of climate change initiatives may be, the 
forecasts reflect management’s assessment of their best 
estimate made in the financial statements as explained 
in note 1.

As a part of our audit procedures, we have held discussions 
with management to understand the process of identifying 
climate-related risks, the determination of mitigating actions 
and the impact on the Group’s financial statements. We 
performed our own qualitative risk assessment of the 
potential impact of climate change on the Group’s account 
balances and classes of transaction and did not identify any 
reasonably possible risks of material misstatement on 
specific account balances. We considered the extent to 
which climate change-related impacts had been reflected in 
the Group’s forecast financial information and considered 
climate-related risks throughout our risk assessments on 
each financial statement account balance. Our procedures 
were performed with the involvement of our ESG Centre of 
Excellence and included reading disclosures included in the 
Strategic Report to consider whether they are materially 
consistent with the financial statements and our knowledge 
obtained in the audit.

We have not been engaged to provide assurance over the 
accuracy of these disclosures.

8 OTHER INFORMATION
The other information comprises the information included in 
the annual report, other than the financial statements and 
our auditor’s report thereon. The Directors are responsible 
for the other information contained within the annual report.

Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of 
assurance conclusion thereon.

Our responsibility is to read the other information and, in 
doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the course of the audit or otherwise 
appears to be materially misstated.

If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether this gives rise to a material misstatement in the 
financial statements themselves. If, based on the work we 
have performed, we conclude that there is a material 
misstatement of this other information, we are required to 
report that fact.

We have nothing to report in this regard.

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7.2 Our consideration of the control environment 

As a part of our audit procedures, we have held discussions 

We identified the main finance systems, inventory systems 

with management to understand the process of identifying 

and in-store transaction processing systems as the key IT 

climate-related risks, the determination of mitigating actions 

systems relevant to our audit. The IT systems are primarily 

and the impact on the Group’s financial statements. We 

managed from the centralised IT function in the UK. We 

performed our own qualitative risk assessment of the 

engaged our IT audit specialists to evaluate the IT systems 

potential impact of climate change on the Group’s account 

and determine whether they could be relied upon to support 

balances and classes of transaction and did not identify any 

our audit.

A number of IT control deficiencies were identified in the 

2018 audit which remain unresolved. Controls within a 

service organisation operated by a third party could not be 

tested as a service auditor’s report was not available. We 

also identified deficiencies in access and change 

management controls. As a result of these findings (and the 

other control deficiencies mentioned in Section 5.1 above) 

we were unable to adopt a controls reliance audit approach, 

consistent with the FY18, FY19, FY20 and FY21 audits. 

As described by in the Audit Committee Report on page 98, 

management has implemented a controls improvement 

project which has identified a significant number of areas  

for improvement. This project commenced in FY20 and 

remained ongoing at the year end. Accordingly, we extended 

the scope of our substantive audit procedures in response to 

the identified deficiencies. Further details are set out in the 

‘impact of control deficiencies’ key audit matter in section 

5.1 above.

7.3 Our consideration of climate-related risks

As highlighted in management’s Task Force on Climate-

Related Financial Disclosures (TCFD) report on page 34  

and the principal risks on pages 38 to 39 the Group is 

exposed to the impacts of climate change on its business 

and operations. The Group continues to develop its 

assessment of the potential impacts of climate change  

and set targets which management considers to be aligned 

with the Paris Agreement. Management has identified a 

number of milestones, including the target of net zero 

carbon emissions across own sites and logistics by 2030, 

as discussed in the Task Force on Climate-Related Financial 

Disclosures report on pages 34 to 39. 

Management considers that the most likely impact on the 

financial statements will be in relation to its medium-term 

cash flow forecasts (including those described as part of our 

key audit matters in section 5) and has included the impact 

within these forecasts where appropriate. Whilst at this 

stage there is significant uncertainty regarding what the 

long-term impact of climate change initiatives may be, the 

forecasts reflect management’s assessment of their best 

estimate made in the financial statements as explained 

in note 1.

reasonably possible risks of material misstatement on 

specific account balances. We considered the extent to 

which climate change-related impacts had been reflected in 

the Group’s forecast financial information and considered 

climate-related risks throughout our risk assessments on 

each financial statement account balance. Our procedures 

were performed with the involvement of our ESG Centre of 

Excellence and included reading disclosures included in the 

Strategic Report to consider whether they are materially 

consistent with the financial statements and our knowledge 

obtained in the audit.

We have not been engaged to provide assurance over the 

accuracy of these disclosures.

8 OTHER INFORMATION

The other information comprises the information included in 

the annual report, other than the financial statements and 

our auditor’s report thereon. The Directors are responsible 

for the other information contained within the annual report.

Our opinion on the financial statements does not cover the 

other information and, except to the extent otherwise 

explicitly stated in our report, we do not express any form of 

assurance conclusion thereon.

Our responsibility is to read the other information and, in 

doing so, consider whether the other information is 

materially inconsistent with the financial statements or our 

knowledge obtained in the course of the audit or otherwise 

appears to be materially misstated.

If we identify such material inconsistencies or apparent 

material misstatements, we are required to determine 

whether this gives rise to a material misstatement in the 

financial statements themselves. If, based on the work we 

have performed, we conclude that there is a material 

misstatement of this other information, we are required to 

report that fact.

We have nothing to report in this regard.

9 RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities 
statement, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they 
give a true and fair view, and for such internal control as the 
directors determine is necessary to enable the preparation 
of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the Group’s and the parent 
Company’s ability to continue as a going concern, disclosing 
as applicable, matters related to going concern and using 
the going concern basis of accounting unless the directors 
either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but to 
do so.

10 AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE 
FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error,  
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is  
not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when  
it exists. Misstatements can arise from fraud or error and  
are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these 
financial statements.

A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.

11 EXTENT TO WHICH THE AUDIT WAS CONSIDERED CAPABLE OF 
DETECTING IRREGULARITIES, INCLUDING FRAUD
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line  
with our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. 
The extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below. 

11.1 Identifying and assessing potential risks related 
to irregularities
In identifying and assessing risks of material misstatement in 
respect of irregularities, including fraud and non-compliance 
with laws and regulations, we considered the following:

•  the nature of the industry and sector, control environment 
(in particular the deficiencies we identified in this area, 
see 5.1 above) and business performance including the 
design of the Group’s remuneration policies, key drivers 
for directors’ remuneration, bonus levels and 
performance targets;

•  the Group’s own assessment of the risks that 

irregularities may occur as a result of fraud or error;

•  the results of our enquiries of management, internal audit 
and the Audit Committee about their own identification 
and assessment of the risks of irregularities; 

•  any matters we identified having obtained and reviewed 

the Group’s documentation of their policies and 
procedures relating to:

 – identifying, evaluating and complying with laws and 
regulations and whether they were aware of any 
instances of non-compliance;

 – detecting and responding to the risks of fraud and 

whether they have knowledge of any actual, suspected 
or alleged fraud;

 – the internal controls established to mitigate risks of 
fraud or non-compliance with laws and regulations;

•  the matters discussed among the audit engagement 

team, including relevant internal specialists across tax, 
valuations, IT, restructuring, modelling and forensics, 
regarding how and where fraud might occur in the 
financial statements and any potential indicators of fraud.

As a result of these procedures, we considered the 
opportunities and incentives that may exist within the 
organisation for fraud and identified the greatest potential 
for fraud in the following areas: 

• 

inventory provision;

•  wholesale trade debtor recoverability; and

•  completeness of wholesale returns provision. 

In common with all audits under ISAs (UK), we are also 
required to perform specific procedures to respond to the 
risk of management override.

We also obtained an understanding of the legal and 
regulatory frameworks that the Group operates in, focusing 
on provisions of those laws and regulations that had a direct 
effect on the determination of material amounts and 
disclosures in the financial statements. The key laws and 
regulations we considered in this context included the UK 
Companies Act, Listing Rules, pensions and tax legislation.

In addition, we considered provisions of other laws and 
regulations that do not have a direct effect on the financial 
statements but compliance with which may be fundamental to 
the Group’s ability to operate or to avoid a material penalty.

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11.2 Audit response to risks identified
As a result of performing the above, we identified the 
following key audit matters related to the potential risk 
of fraud:

• 

inventory provision; and

•  wholesale trade debtor recoverability.

The key audit matters section of our report explains the 
matters in more detail and also describes the specific 
procedures we performed in response to those key 
audit matters. 

In addition to the above, our procedures to respond to risks 
identified included the following:

•  reviewing the financial statement disclosures and testing 
to supporting documentation to assess compliance with 
provisions of relevant laws and regulations described as 
having a direct effect on the financial statements;

•  enquiring of management, the audit committee and 

in-house legal counsel concerning actual and potential 
litigation and claims;

•  performing analytical procedures to identify any unusual 
or unexpected relationships that may indicate risks of 
material misstatement due to fraud;

•  reading minutes of meetings of those charged with 
governance, reviewing internal audit reports and 
reviewing correspondence with HMRC;

•  with regards to completeness of the wholesale returns 
provision, testing the inputs into the customer returns 
provision liability and challenging the appropriateness of 
the assumptions used. This has primarily been performed 
with reference to historical return trends and post year 
end returns data;

• 

in addressing the risk of fraud through management 
override of controls, testing the appropriateness of 
journal entries and other adjustments; 

•  assessing whether the judgements made in making 

accounting estimates are indicative of a potential bias; and 

•  evaluating the business rationale of any significant 
transactions that are unusual or outside the normal 
course of business.

We also communicated relevant identified laws and 
regulations and potential fraud risks to all engagement team 
members, including internal specialists, and remained alert 
to any indications of fraud or non-compliance with laws and 
regulations throughout the audit.

Report on other legal and regulatory 
requirements

12 OPINIONS ON OTHER MATTERS PRESCRIBED BY THE 
COMPANIES ACT 2006

In our opinion the part of the directors’ remuneration 
report to be audited has been properly prepared in 
accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the 
course of the audit:

•  the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with 
the financial statements; and

•  the strategic report and the directors’ report have  
been prepared in accordance with applicable 
legal requirements.

In the light of the knowledge and understanding of the 
Group and the parent Company and their environment 
obtained in the course of the audit, we have not identified 
any material misstatements in the strategic report or the 
directors’ report.

13 CORPORATE GOVERNANCE STATEMENT
The Listing Rules require us to review the directors’ 
statement in relation to going concern, longer-term viability 
and that part of the Corporate Governance Statement 
relating to the Group’s compliance with the provisions of the 
UK Corporate Governance Code specified for our review.

Based on the work undertaken as part of our audit, we 
have concluded that each of the following elements of the 
Corporate Governance Statement is materially consistent 
with the financial statements and our knowledge obtained 
during the audit: 

•  the directors’ statement with regards to the 

appropriateness of adopting the going concern basis 
of accounting and any material uncertainties identified, 
set out on page 73;

•  the directors’ explanation as to its assessment of the 

Group’s prospects, the period this assessment covers 
and why the period is appropriate, set out on pages 73 
to 75;

•  the directors’ statement on fair, balanced and 

understandable, set out on page 131;

•  the board’s confirmation that it has carried out a 

robust assessment of the emerging and principal risks, 
set out on page 53;

•  the section of the annual report that describes the 
review of effectiveness of risk management and 
internal control systems set out on page 104; and

•  the section describing the work of the audit 
committee, set out on pages 101 to 103.

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16 USE OF OUR REPORT
This report is made solely to the company’s members,  
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for 
the opinions we have formed.

As required by the Financial Conduct Authority (FCA) 
Disclosure Guidance and Transparency Rule (DTR) 4.1.14R, 
these financial statements form part of the European Single 
Electronic Format (ESEF) prepared Annual Financial Report 
filed on the National Storage Mechanism of the UK FCA in 
accordance with the ESEF Regulatory Technical Standard 
(‘ESEF RTS’). This auditor’s report provides no assurance 
over whether the annual financial report has been prepared 
using the single electronic format specified in the ESEF RTS.

Edward Hanson (Senior statutory auditor)
For and on behalf of Deloitte LLP 
Statutory Auditor 
London, United Kingdom

6 October 2022

14 MATTERS ON WHICH WE ARE REQUIRED TO REPORT 
BY EXCEPTION
14.1 Adequacy of explanations received and 
accounting records
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

•  we have not received all the information and explanations 

we require for our audit; or

•  adequate accounting records have not been kept by the 
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or

•  the parent Company financial statements are not in 
agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

14.2 Directors’ remuneration
Under the Companies Act 2006 we are also required to 
report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the 
directors’ remuneration report to be audited is not in 
agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

15 OTHER MATTERS WHICH WE ARE REQUIRED TO ADDRESS
15.1 Auditor tenure
We were appointed by the Board of Directors on 
12 September 2017 to audit the financial statements for  
the period ended 28 April 2018 and subsequent financial 
periods. The period of total uninterrupted engagement 
including previous renewals and reappointments of the firm 
is five years, covering the periods ended 28 April 2018 to 
30 April 2022. The period ended 30 April 2022 will be the 
final year of our appointment as auditor.

15.2 Consistency of the audit report with the additional 
report to the Audit Committee
Our audit opinion is consistent with the additional report to 
the Audit Committee we are required to provide in 
accordance with ISAs (UK).

11.2 Audit response to risks identified

As a result of performing the above, we identified the 

following key audit matters related to the potential risk 

of fraud:

• 

inventory provision; and

•  wholesale trade debtor recoverability.

The key audit matters section of our report explains the 

matters in more detail and also describes the specific 

procedures we performed in response to those key 

audit matters. 

In addition to the above, our procedures to respond to risks 

identified included the following:

•  reviewing the financial statement disclosures and testing 

to supporting documentation to assess compliance with 

provisions of relevant laws and regulations described as 

having a direct effect on the financial statements;

•  enquiring of management, the audit committee and 

in-house legal counsel concerning actual and potential 

litigation and claims;

•  performing analytical procedures to identify any unusual 

or unexpected relationships that may indicate risks of 

material misstatement due to fraud;

•  reading minutes of meetings of those charged with 

governance, reviewing internal audit reports and 

reviewing correspondence with HMRC;

•  with regards to completeness of the wholesale returns 

provision, testing the inputs into the customer returns 

provision liability and challenging the appropriateness of 

the assumptions used. This has primarily been performed 

with reference to historical return trends and post year 

end returns data;

• 

in addressing the risk of fraud through management 

override of controls, testing the appropriateness of 

journal entries and other adjustments; 

Report on other legal and regulatory 

requirements

12 OPINIONS ON OTHER MATTERS PRESCRIBED BY THE 

COMPANIES ACT 2006

In our opinion the part of the directors’ remuneration 

report to be audited has been properly prepared in 

accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the 

course of the audit:

•  the information given in the strategic report and the 

directors’ report for the financial year for which the 

financial statements are prepared is consistent with 

the financial statements; and

•  the strategic report and the directors’ report have  

been prepared in accordance with applicable 

legal requirements.

In the light of the knowledge and understanding of the 

Group and the parent Company and their environment 

obtained in the course of the audit, we have not identified 

any material misstatements in the strategic report or the 

directors’ report.

13 CORPORATE GOVERNANCE STATEMENT

The Listing Rules require us to review the directors’ 

statement in relation to going concern, longer-term viability 

and that part of the Corporate Governance Statement 

relating to the Group’s compliance with the provisions of the 

UK Corporate Governance Code specified for our review.

Based on the work undertaken as part of our audit, we 

have concluded that each of the following elements of the 

Corporate Governance Statement is materially consistent 

with the financial statements and our knowledge obtained 

•  the directors’ statement with regards to the 

appropriateness of adopting the going concern basis 

of accounting and any material uncertainties identified, 

set out on page 73;

•  the directors’ statement on fair, balanced and 

understandable, set out on page 131;

•  the board’s confirmation that it has carried out a 

robust assessment of the emerging and principal risks, 

set out on page 53;

•  the section of the annual report that describes the 

review of effectiveness of risk management and 

internal control systems set out on page 104; and

•  the section describing the work of the audit 

committee, set out on pages 101 to 103.

•  assessing whether the judgements made in making 

during the audit: 

accounting estimates are indicative of a potential bias; and 

•  evaluating the business rationale of any significant 

transactions that are unusual or outside the normal 

course of business.

We also communicated relevant identified laws and 

•  the directors’ explanation as to its assessment of the 

regulations and potential fraud risks to all engagement team 

members, including internal specialists, and remained alert 

Group’s prospects, the period this assessment covers 

and why the period is appropriate, set out on pages 73 

to any indications of fraud or non-compliance with laws and 

to 75;

regulations throughout the audit.

146

Superdry plc Annual Report 2022

147

Superdry plc Annual Report 2022

Our Financials  →  Group Statement of Comprehensive Income 

Group Statement of Comprehensive Income 

to the members of Superdry plc 

to the members of Superdry plc Registered number: 07063562 

Revenue 

Cost of sales 

Gross profit 
Selling, general and 
administrative expenses 

Other gains and losses (net) 
Impairment credit on trade receivables 

Operating profit/(loss) 

Finance expense 

Profit/(loss) before tax 
Tax (expense)/credit 

Profit/(loss) for the period 
Attributable to: 
Owners of the Company 

Other comprehensive expense net of tax: 
Items that may be subsequently 
reclassified to profit or loss 
Currency translation differences on 
translation of foreign operations 

Total comprehensive income/(expense) 
for the period 
Attributable to: 
Owners of the Company 

Earnings per share:  
Basic 
Diluted 

Note 

4

5

11
24

12

13

4

14

Adjusted*
2022 
£m  

609.6

(267.0)

342.6

Adjusting 
items 
(note 6) 
£m 

–

–

–

Total 
2022 
£m 

609.6

Adjusted* 
2021  
£m  

556.1  

(267.0)

342.6

(263.0)  

293.1  

Adjusting 
items  
(note 6)  
£m 

– 

– 

– 

Total 
2021 
£m 

556.1

(263.0)

293.1

(331.5)

 (17.7)

(349.2)

(321.6)  

(19.4)

(341.0)

17.0
1.8

29.9

(8.0)

21.9

7.8

29.7

13.7
–

(4.0)

–

(4.0)

(3.0)

(7.0)

30.7
1.8

25.9

(8.0)

17.9

4.8

22.7

19.3  
3.8  

(5.4)  

(7.2)  

(12.6)  

(3.3)  

(15.9)  

(4.7)
– 

(24.1)

– 

(24.1)

3.9 

(20.2)

14.6
3.8

(29.5)

(7.2)

(36.7)

0.6

(36.1)

29.7

(7.0)

22.7

(15.9)  

(20.2)

(36.1)

(8.2)

–

(8.2)

12.1  

– 

12.1

21.5

(7.0)

14.5

(3.8)  

(20.2)

(24.0)

21.5

(7.0)

14.5

(3.8)  

(20.2)

(24.0)

pence 
per share  

pence 
per share 

pence  
per share  

16
16

36.3
35.0

27.7
26.7

(19.4)  
(19.4)  

pence 
per share 

(44.0)
(44.0)

*  Adjusted and adjusting items are defined in note 36. 

2022 is for the 53 weeks ended 30 April 2022 and 2021 is for the 52 weeks ended 24 April 2021.  

The Company has elected to take the exemption under Section 408 of the Companies Act 2006 not to present the Company 
statement of comprehensive income. 

The notes on pages 153-209 inclusive are an integral part of the Group and Company financial statements. 

Our Financials  →  Balance Sheets 

Balance Sheets 

ASSETS 

Non-current assets 

Property, plant and equipment 

Right-of-use assets 

Intangible assets 

Investments in subsidiaries 

Deferred tax assets 

Derivative financial instruments 

Total non-current assets 

Current assets 

Inventories 

Trade and other receivables 

Derivative financial instruments 

Current tax receivables 

Cash and bank balances 

Total current assets 

LIABILITIES 

Current liabilities 

Borrowings 

Trade and other payables 

Current income tax liabilities 

Provisions for other liabilities and charges 

Derivative financial instruments 

Lease liabilities 

Total current liabilities 

Net current assets/(liabilities) 

Non-current liabilities 

Trade and other payables 

Provisions for other liabilities and charges 

Derivative financial instruments 

Deferred liabilities 

Lease liabilities 

Total non-current liabilities 

Net assets 

EQUITY 

Share capital 

Share premium 

ESOP Reserve 

Translation reserve 

Merger reserve 

Retained earnings 

Total equity 

Group 

Company 

30 April

2022

£m 

24 April 

2021 

£m 

30 April 

2022 

£m 

24 April

2021

£m 

Note 

18

30

19

20

22

34

23

24

34

25

26

27

28

34

30

27

28

34

30

35

206.1 

213.1

140.6 

260.4

212.1

216.3 

162.3 

282.3

22.4

80.2

42.3

–

66.3

0.9

132.7

117.5

8.9

–

20.5

279.6

21.5

129.2

4.0

4.7

0.5

66.1

226.0

53.6

2.6

7.2

–

0.8

151.2

161.8

103.9

29.4 

91.1 

41.7 

– 

53.8 

0.3 

148.3 

102.3 

2.4 

4.0 

38.9 

295.9 

126.5 

– 

– 

6.2 

5.7 

94.1 

232.5 

63.4 

1.2 

10.0 

1.5 

1.1 

175.5 

189.3 

90.4 

4.1

149.2

(2.0)

(1.6)

(302.5)

256.7

103.9

4.1 

149.2 

– 

6.6 

(302.5) 

233.0 

90.4 

4.0 

1.3 

7.9 

8.5 

– 

1.3 

204.8 

– 

– 

– 

– 

205.4 

– 

1.0 

– 

1.3 

207.7 

(1.6)

– 

0.5 

– 

– 

2.4 

2.9 

4.1 

149.2 

(2.0)

– 

– 

6.5 

157.8 

5.5

1.8

9.9

4.7

–

1.5

210.3

–

0.4

0.9

274.5

–

–

–

0.3

2.1

276.9

(63.8)

0.3

–

–

–

3.6

3.9

4.1

149.2

–

–

–

61.3

214.6

157.8 

214.6

The Company loss for the year is £55.8m (2021: loss of £12.6m). The notes on pages 148-209 inclusive are an integral part of 

the Group and Company financial statements. The financial statements on pages 153-209 were approved by the Board of 

Directors and authorised for issue on 06 October 2022 and signed on its behalf by: 

Julian Dunkerton  

Chief Executive Officer 

Shaun Wills 

Chief Financial Officer 

148 

Superdry plc Annual Report 2022 

148

Superdry plc Annual Report 2022

149 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Group Statement of Comprehensive Income 

Group Statement of Comprehensive Income 

Our Financials  →  Balance Sheets 
Our Financials  →  Balance Sheets 

Balance Sheets 
Balance Sheets 

to the members of Superdry plc 

to the members of Superdry plc Registered number: 07063562 
to the members of Superdry plc Registered number: 07063562 

Revenue 

Cost of sales 

Gross profit 

Selling, general and 

administrative expenses 

Other gains and losses (net) 

Impairment credit on trade receivables 

Operating profit/(loss) 

Finance expense 

Profit/(loss) before tax 

Tax (expense)/credit 

Profit/(loss) for the period 

Attributable to: 

Owners of the Company 

Other comprehensive expense net of tax: 

Items that may be subsequently 

reclassified to profit or loss 

Currency translation differences on 

translation of foreign operations 

Total comprehensive income/(expense) 

for the period 

Attributable to: 

Owners of the Company 

Earnings per share:  

Basic 

Diluted 

Note 

4

5

11

24

12

13

4

14

Adjusted*

2022 

£m  

609.6

(267.0)

342.6

17.0

1.8

29.9

(8.0)

21.9

7.8

29.7

Adjusting 

items 

(note 6) 

£m 

–

–

–

–

–

13.7

(4.0)

(4.0)

(3.0)

(7.0)

Total 

2022 

£m 

609.6

Adjusted* 

2021  

£m  

556.1  

(267.0)

342.6

(263.0)  

293.1  

30.7

1.8

25.9

(8.0)

17.9

4.8

22.7

19.3  

3.8  

(5.4)  

(7.2)  

(12.6)  

(3.3)  

(15.9)  

Adjusting 

items  

(note 6)  

£m 

– 

– 

– 

(4.7)

(24.1)

– 

– 

(24.1)

3.9 

(20.2)

Total 

2021 

£m 

556.1

(263.0)

293.1

14.6

3.8

(29.5)

(7.2)

(36.7)

0.6

(36.1)

(331.5)

 (17.7)

(349.2)

(321.6)  

(19.4)

(341.0)

29.7

(7.0)

22.7

(15.9)  

(20.2)

(36.1)

(8.2)

–

(8.2)

12.1  

– 

12.1

21.5

(7.0)

14.5

(3.8)  

(20.2)

(24.0)

21.5

(7.0)

14.5

(3.8)  

(20.2)

(24.0)

pence 

per share  

pence 

per share 

pence  

per share  

16

16

36.3

35.0

27.7

26.7

(19.4)  

(19.4)  

pence 

per share 

(44.0)

(44.0)

*  Adjusted and adjusting items are defined in note 36. 

2022 is for the 53 weeks ended 30 April 2022 and 2021 is for the 52 weeks ended 24 April 2021.  

The Company has elected to take the exemption under Section 408 of the Companies Act 2006 not to present the Company 

statement of comprehensive income. 

The notes on pages 153-209 inclusive are an integral part of the Group and Company financial statements. 

ASSETS 
ASSETS 
Non-current assets 
Non-current assets 
Property, plant and equipment 
Property, plant and equipment 
Right-of-use assets 
Right-of-use assets 
Intangible assets 
Intangible assets 
Investments in subsidiaries 
Investments in subsidiaries 
Deferred tax assets 
Deferred tax assets 
Derivative financial instruments 
Derivative financial instruments 

Total non-current assets 
Total non-current assets 

Current assets 
Current assets 
Inventories 
Inventories 
Trade and other receivables 
Trade and other receivables 
Derivative financial instruments 
Derivative financial instruments 
Current tax receivables 
Current tax receivables 
Cash and bank balances 
Cash and bank balances 

Total current assets 
Total current assets 

LIABILITIES 
LIABILITIES 
Current liabilities 
Current liabilities 
Borrowings 
Borrowings 
Trade and other payables 
Trade and other payables 
Current income tax liabilities 
Current income tax liabilities 
Provisions for other liabilities and charges 
Provisions for other liabilities and charges 
Derivative financial instruments 
Derivative financial instruments 
Lease liabilities 
Lease liabilities 

Total current liabilities 
Total current liabilities 

Net current assets/(liabilities) 
Net current assets/(liabilities) 

Non-current liabilities 
Non-current liabilities 
Trade and other payables 
Trade and other payables 
Provisions for other liabilities and charges 
Provisions for other liabilities and charges 
Derivative financial instruments 
Derivative financial instruments 
Deferred liabilities 
Deferred liabilities 
Lease liabilities 
Lease liabilities 

Total non-current liabilities 
Total non-current liabilities 

Net assets 
Net assets 

EQUITY 
EQUITY 
Share capital 
Share capital 
Share premium 
Share premium 
ESOP Reserve 
ESOP Reserve 
Translation reserve 
Translation reserve 
Merger reserve 
Merger reserve 
Retained earnings 
Retained earnings 

Total equity 
Total equity 

Group 
Group 

Company 
Company 

30 April
30 April
2022
2022
£m 
£m 

24 April 
24 April 
2021 
2021 
£m 
£m 

30 April 
30 April 
2022 
2022 
£m 
£m 

24 April
24 April
2021
2021
£m 
£m 

Note 
Note 

18
18
30
30
19
19
20
20
22
22
34
34

23
23
24
24
34
34

25
25

26
26
27
27

28
28
34
34
30
30

27
27
28
28
34
34

30
30

35
35

22.4
22.4
80.2
80.2
42.3
42.3
–
–
66.3
66.3
0.9
0.9

29.4 
29.4 
91.1 
91.1 
41.7 
41.7 
– 
– 
53.8 
53.8 
0.3 
0.3 

212.1
212.1

216.3 
216.3 

132.7
132.7
117.5
117.5
8.9
8.9
–
–
20.5
20.5

279.6
279.6

21.5
21.5
129.2
129.2
4.0
4.0
4.7
4.7
0.5
0.5
66.1
66.1

226.0
226.0

53.6
53.6

2.6
2.6
7.2
7.2
–
–
0.8
0.8
151.2
151.2

161.8
161.8

103.9
103.9

148.3 
148.3 
102.3 
102.3 
2.4 
2.4 
4.0 
4.0 
38.9 
38.9 

295.9 
295.9 

– 
– 
126.5 
126.5 
– 
– 
6.2 
6.2 
5.7 
5.7 
94.1 
94.1 

232.5 
232.5 

63.4 
63.4 

1.2 
1.2 
10.0 
10.0 
1.5 
1.5 
1.1 
1.1 
175.5 
175.5 

189.3 
189.3 

90.4 
90.4 

4.0 
4.0 
1.3 
1.3 
7.9 
7.9 
140.6 
140.6 
8.5 
8.5 
– 
– 

162.3 
162.3 

1.3 
1.3 
204.8 
204.8 
– 
– 
– 
– 
– 
– 

206.1 
206.1 

– 
– 
205.4 
205.4 
– 
– 
1.0 
1.0 
– 
– 
1.3 
1.3 

207.7 
207.7 

(1.6)
(1.6)

– 
– 
0.5 
0.5 
– 
– 
– 
– 
2.4 
2.4 

2.9 
2.9 

5.5
5.5
1.8
1.8
9.9
9.9
260.4
260.4
4.7
4.7
–
–

282.3
282.3

1.5
1.5
210.3
210.3
–
–
0.4
0.4
0.9
0.9

213.1
213.1

–
–
274.5
274.5
–
–
0.3
0.3
–
–
2.1
2.1

276.9
276.9

(63.8)
(63.8)

–
–
0.3
0.3
–
–
–
–
3.6
3.6

3.9
3.9

157.8 
157.8 

214.6
214.6

4.1
4.1
149.2
149.2
(2.0)
(2.0)
(1.6)
(1.6)
(302.5)
(302.5)
256.7
256.7

103.9
103.9

4.1 
4.1 
149.2 
149.2 
– 
– 
6.6 
6.6 
(302.5) 
(302.5) 
233.0 
233.0 

90.4 
90.4 

4.1 
4.1 
149.2 
149.2 
(2.0)
(2.0)
– 
– 
– 
– 
6.5 
6.5 

157.8 
157.8 

4.1
4.1
149.2
149.2
–
–
–
–
–
–
61.3
61.3

214.6
214.6

The Company loss for the year is £55.8m (2021: loss of £12.6m). The notes on pages 148-209 inclusive are an integral part of 
The Company loss for the year is £55.8m (2021: loss of £12.6m). The notes on pages 148-209 inclusive are an integral part of 
the Group and Company financial statements. The financial statements on pages 153-209 were approved by the Board of 
the Group and Company financial statements. The financial statements on pages 153-209 were approved by the Board of 
Directors and authorised for issue on 06 October 2022 and signed on its behalf by: 
Directors and authorised for issue on 06 October 2022 and signed on its behalf by: 

Julian Dunkerton  
Julian Dunkerton  
Chief Executive Officer 
Chief Executive Officer 

Shaun Wills 
Shaun Wills 
Chief Financial Officer 
Chief Financial Officer 

148 

Superdry plc Annual Report 2022 

148

Superdry plc Annual Report 2022

149 
149 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

149

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Cash Flow Statements 

Cash Flow Statements 

to the members of Superdry plc 

Cash generated/(used in) from operating activities 
Tax receipt 

Net cash generated/(used in) from operating activities 

Cash flow from investing activities 
Investments in subsidiaries 
Purchase of property, plant and equipment 
Purchase of intangible assets 

Net cash used in)/generated from investing activities 

Cash flow from financing activities 
Dividend payments 
Lease Incentives – Landlord Contributions 
Repayment of ABL facility 
Drawdown of ABL facility 
Proceeds of issue of share capital 
Net interest paid 
Purchase of treasury shares 
Repayment of leases – principal amount 

Net cash used in financing activities 

Net (decrease)/increase in cash and cash equivalents* 

Cash and cash equivalents at beginning of period 
Exchange gains/(losses) on cash and cash equivalents 

Cash and cash equivalents at end of period* 

*  Cash and cash equivalents includes overdraft  

Group 

Company 

Note 

32

20
18
19

17

13
35
30

33

33

33

2022
£m 

47.2
0.4

47.6

–
(10.4)
(7.2)

(17.6)

–
6.3
(146.3)
164.7
–
(8.0)
(2.0)
(66.6)

(51.9)

(21.9)

38.9
0.4

17.4

2021 
£m 

50.1 
2.5 

52.6 

– 
(6.8) 
(6.8) 

(13.6) 

– 
– 
– 
– 
0.1 
(7.2) 
– 
(39.9) 

(47.0) 

(8.0) 

36.7 
10.2 

38.9 

2022 
£m 

13.4
– 

13.4

– 
(1.1)
(1.7)

(2.8)

– 
– 
– 
– 
– 
(9.6)
– 
(1.9)

(11.5)

(0.9)

0.9 
– 

– 

2021
£m 

71.4
3.0

74.4

(3.1)
(2.5)
(2.3)

(7.9)

–
–
–
–
0.1
(8.8)
(0.6)
–

(9.3)

57.2

(56.9)
0.6

0.9

2022 is for the 53 weeks ended 30 April 2022 and 2021 is for the 52 weeks ended 24 April 2021. 

The notes on pages 153-209 inclusive are an integral part of the Group and Company financial statements. 

Our Financials  →  Statements of Changes in Equity 

Statements of Changes in Equity 

to the members of Superdry plc 

Share 

capital

£m 

4.1

 premium 

£m 

149.1

Share

ESOP share 

Translation 

reserve

£m 

reserve

£m 

Merger  

reserve 

£m 

 Retained

 earnings

 £m 

(5.5)

(302.5) 

267.5

Total 

equity 

£m 

112.7

Group 

Note 

Balance at 25 April 2020 

Comprehensive expense 

Loss for the period 

Other comprehensive income 

Currency translation differences 

Total other comprehensive income 

Total comprehensive (expense)/income 

for the period 

Transactions with owners 

Shares issued 

Employee share award schemes 

Dividend payments 

Total transactions with owners 

Balance at 24 April 2021 

Comprehensive expense 

Profit for the period 

Other comprehensive expense 

Currency translation differences 

Total other comprehensive expense 

Total comprehensive (expense)/income 

for the period 

Transactions with owners 

Shares issued 

ESOP shares acquired 

Employee share award schemes 

Dividend payments 

Total transactions with owners 

Balance at 30 April 2022 

8,9

17

8,9

17

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.1

0.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(2.0)

(2.0)

(2.0)

–

12.1

12.1

12.1

–

–

–

–

–

–

–

–

–

–

–

(8.2)

(8.2)

(8.2)

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(36.1)

(36.1)

–

–

12.1

12.1

(36.1)

(24.0)

22.7

1.6

–

–

1.6

–

–

–

–

–

–

1.0

1.0

0.1

1.6

–

1.7

22.7

–

(8.2)

(8.2)

–

(2.0)

1.0

–

(1.0)

22.7

14.5

4.1

149.2

(1.6)

(302.5) 

256.7

103.9

4.1

149.2

6.6

(302.5) 

233.0

90.4

150 

Superdry plc Annual Report 2022 

150

Superdry plc Annual Report 2022

151 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Cash Flow Statements 

Cash Flow Statements 

to the members of Superdry plc 

Cash generated/(used in) from operating activities 

Tax receipt 

Net cash generated/(used in) from operating activities 

Net cash used in)/generated from investing activities 

Cash flow from investing activities 

Investments in subsidiaries 

Purchase of property, plant and equipment 

Purchase of intangible assets 

Cash flow from financing activities 

Dividend payments 

Lease Incentives – Landlord Contributions 

Repayment of ABL facility 

Drawdown of ABL facility 

Proceeds of issue of share capital 

Net interest paid 

Purchase of treasury shares 

Repayment of leases – principal amount 

Net cash used in financing activities 

Net (decrease)/increase in cash and cash equivalents* 

Cash and cash equivalents at beginning of period 

Exchange gains/(losses) on cash and cash equivalents 

Cash and cash equivalents at end of period* 

*  Cash and cash equivalents includes overdraft  

Group 

Company 

Note 

32

20

18

19

17

13

35

30

33

33

33

2022

£m 

47.2

0.4

47.6

–

(10.4)

(7.2)

(17.6)

–

6.3

(146.3)

164.7

–

(8.0)

(2.0)

(66.6)

(51.9)

(21.9)

38.9

0.4

17.4

2021 

£m 

50.1 

2.5 

52.6 

– 

(6.8) 

(6.8) 

(13.6) 

– 

– 

– 

– 

0.1 

(7.2) 

– 

(39.9) 

(47.0) 

(8.0) 

36.7 

10.2 

38.9 

2022 

£m 

13.4

– 

13.4

– 

(1.1)

(1.7)

(2.8)

– 

– 

– 

– 

– 

– 

– 

– 

(9.6)

(1.9)

(11.5)

(0.9)

0.9 

2021

£m 

71.4

3.0

74.4

(3.1)

(2.5)

(2.3)

(7.9)

–

–

–

–

–

0.1

(8.8)

(0.6)

(9.3)

57.2

(56.9)

0.6

0.9

2022 is for the 53 weeks ended 30 April 2022 and 2021 is for the 52 weeks ended 24 April 2021. 

The notes on pages 153-209 inclusive are an integral part of the Group and Company financial statements. 

Share
Share
 premium 
 premium 
£m 
£m 

ESOP share 
ESOP share 
reserve
reserve
£m 
£m 

Translation 
Translation 
reserve
reserve
£m 
£m 

Merger  
Merger  
reserve 
reserve 
£m 
£m 

 Retained
 Retained
 earnings
 earnings
 £m 
 £m 

(5.5)
(5.5)

(302.5) 
(302.5) 

267.5
267.5

Total 
Total 
equity 
equity 
£m 
£m 

112.7
112.7

Our Financials  →  Statements of Changes in Equity 
Our Financials  →  Statements of Changes in Equity 

Statements of Changes in Equity 
Statements of Changes in Equity 

to the members of Superdry plc 
to the members of Superdry plc 

Group 
Group 

Note 
Note 

Balance at 25 April 2020 
Balance at 25 April 2020 
Comprehensive expense 
Comprehensive expense 
Loss for the period 
Loss for the period 
Other comprehensive income 
Other comprehensive income 
Currency translation differences 
Currency translation differences 

Total other comprehensive income 
Total other comprehensive income 

Total comprehensive (expense)/income 
Total comprehensive (expense)/income 
for the period 
for the period 
Transactions with owners 
Transactions with owners 
Shares issued 
Shares issued 
Employee share award schemes 
Employee share award schemes 
Dividend payments 
Dividend payments 

Total transactions with owners 
Total transactions with owners 

Balance at 24 April 2021 
Balance at 24 April 2021 
Comprehensive expense 
Comprehensive expense 
Profit for the period 
Profit for the period 
Other comprehensive expense 
Other comprehensive expense 
Currency translation differences 
Currency translation differences 

Total other comprehensive expense 
Total other comprehensive expense 

Total comprehensive (expense)/income 
Total comprehensive (expense)/income 
for the period 
for the period 
Transactions with owners 
Transactions with owners 
Shares issued 
Shares issued 
ESOP shares acquired 
ESOP shares acquired 
Employee share award schemes 
Employee share award schemes 
Dividend payments 
Dividend payments 

Total transactions with owners 
Total transactions with owners 

Balance at 30 April 2022 
Balance at 30 April 2022 

8,9
8,9
17
17

8,9
8,9
17
17

Share 
Share 
capital
capital
£m 
£m 

4.1
4.1

–
–

–
–

–
–

–
–

–
–
–
–
–
–

–
–

149.1
149.1

–
–

–
–

–
–

–
–

0.1
0.1
–
–
–
–

0.1
0.1

4.1
4.1

149.2
149.2

–
–
–
–
–
–

–
–

–
–

–
–
–
–
–
–
–
–

–
–

–
–
–
–
–
–

–
–

–
–

–
–
–
–
–
–
–
–

–
–

4.1
4.1

149.2
149.2

–
–

–
–

–
–

–
–

–
–

–
–
–
–
–
–

–
–

–
–

–
–
–
–
–
–

–
–

–
–

–
–
(2.0)
(2.0)
–
–
–
–

(2.0)
(2.0)

(2.0)
(2.0)

–
–

12.1
12.1

12.1
12.1

12.1
12.1

–
–
–
–
–
–

–
–

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 
– 
– 
– 
– 

– 
– 

(36.1)
(36.1)

(36.1)
(36.1)

–
–

–
–

12.1
12.1

12.1
12.1

(36.1)
(36.1)

(24.0)
(24.0)

–
–
1.6
1.6
–
–

1.6
1.6

0.1
0.1
1.6
1.6
–
–

1.7
1.7

6.6
6.6

(302.5) 
(302.5) 

233.0
233.0

90.4
90.4

–
–
–
–
(8.2)
(8.2)

(8.2)
(8.2)

(8.2)
(8.2)

–
–
–
–
–
–
–
–

–
–

– 
– 
– 
– 
– 
– 

– 
– 

– 
– 

– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

22.7
22.7
–
–
–
–

–
–

22.7
22.7
–
–
(8.2)
(8.2)

(8.2)
(8.2)

22.7
22.7

14.5
14.5

–
–
–
–
1.0
1.0
–
–

1.0
1.0

–
–
(2.0)
(2.0)
1.0
1.0
–
–

(1.0)
(1.0)

(1.6)
(1.6)

(302.5) 
(302.5) 

256.7
256.7

103.9
103.9

150 

Superdry plc Annual Report 2022 

150

Superdry plc Annual Report 2022

151 
151 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

151

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Statements of Changes in Equity 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Company 

Balance at 25 April 2020 
Comprehensive expense 
Loss for the period 
Other comprehensive income 
Currency translation differences 

Total other comprehensive income 

Total comprehensive (expense)/income for 
the period 
Transactions with owners 
Employee share award schemes 
Shares issued 
Dividends paid 

Total transactions with owners 

Balance at 24 April 2021 
Comprehensive income 

Loss for the period 

Other comprehensive income 

Currency translation differences 

Total other comprehensive income 

Total comprehensive (expense)/income for 
the period 
Transactions with owners 
Employee share award schemes 
Shares issued 
ESOP Shares Acquired 

Dividends paid 

Total transactions with owners 

Balance at 30 April 2022 

Note 

15

8,9

17

15

8,9

17

Share 
capital 
£m 

4.1

Share 
premium 
£m 

149.1

–

–

–

–

–
–
–

–

–

–

–

–

–
0.1
–

0.1

4.1

149.2

–

–

–

–

–

–
–
–

–

–

–

–

–

–

–

–
–
–

–

–

4.1

149.2

ESOP Share 
Reserves  
£m 

Retained  
earnings  
£m 

Total 
equity 
£m 

– 

– 

– 

– 

– 

– 
– 
– 

– 

– 

– 

– 

– 

– 

– 

– 
– 
(2.0) 

– 

(2.0) 

(2.0) 

72.2 

225.4

(12.6)

(12.6)

0.1 

0.1 

0.1

0.1

(12.5)

(12.5)

1.6 
– 
– 

1.6 

1.6
0.1
–

1.7

61.3 

214.6

(55.8)

(55.8)

companies reporting under IFRS.  

– 

– 

– 

–

–

–

(55.8)

(55.8)

1.0 
– 
– 

– 

1.0 

6.5 

1.0
–
(2.0)

–

(1.0)

157.8

The notes on pages 153-209 inclusive are an integral part of the Group and Company financial statements. 

1. Principal accounting policies  

General information 

The Company is a public company limited by shares 

incorporated in the United Kingdom under the Companies 

Act and is registered in England and Wales. The address of 

the Company’s office is shown on page 203. The current 

period (2022) is for the 53 weeks ended 30 April 2022 (2021: 

52 weeks ended 24 April 2021 (2021)). 

a) Basis of preparation 

The financial statements of Superdry plc (the Company) and 

Superdry plc and its subsidiary undertakings in the UK, the 

Republic of Ireland, Belgium, France, India, Hong Kong, 

Germany, the Netherlands, Spain, Turkey, Scandinavia and 

the United States of America as detailed in note 20 (the 

Group) have been prepared on a going concern basis under 

the historical cost convention as modified by fair values, in 

accordance with United Kingdom adopted international 

accounting standards. Also, they have been prepared in 

accordance with the Companies Act 2006 applicable to 

The preparation of financial statements in conformity with 

IFRS requires the use of certain accounting estimates and 

requires management to exercise its judgement (note 2) in 

the process of applying the Group’s accounting policies. 

These policies have been consistently applied to all periods 

presented unless otherwise stated. The Group financial 

statements are presented in Sterling and all values are 

rounded to the nearest hundred thousand, except 

where indicated.  

b) Going concern 

Background and context  

The financial position of the Group, its cash flows and 

liquidity position are set out in the financial statements. 

Furthermore, the Group financial statements include the 

The Russian invasion of Ukraine occurred in the second half 

of FY22 and, although the Group was not directly impacted, 

the lasting effects of the pandemic on supply chain 

disruption, input price inflation and consumers facing rising 

inflation has resulted in a higher ‘cost-of-living’, which has 

only been exacerbated by the war. This has increased the 

uncertainty in our forecasts, particularly in the short term, 

and therefore, our ability to achieve the financial objectives 

in our plan. 

In response to the challenging macro-economic conditions 

and to partially offset the adverse impacts above, there are 

several key mitigations that the Group has undertaken:  

•  Price rises ranging from 4%-6% across AW22 and 

SS23 and the introduction of delivery charges for all 

online orders. 

• 

Increasing the mix of core product, which has a life of 

more than one season, and consequently reducing the 

clearance and buy cycle, which remains our largest 

cash mitigation.  

•  Re-introducing targeted clearance activity in our stores. 

• 

Identified a number of operational savings and cost 

efficiencies across the Group. 

•  Recognised £4.4m of one-off rent savings in FY22 

relating to the disrupted periods during Covid-19. These 

one-off rent benefits are in addition to the ongoing lease 

renewal savings that have been achieved to date, which 

we expect to continue to be realised as we review our 

store estate.  

Borrowing Facilities  

The Group has an up to £70m Asset Backed Lending Facility 

(ABL) which expires in January 2023 and an uncommitted 

overdraft facility of up to £10m available on a rolling annual 

basis. At the year-end, £18.4m of the ABL facility had been 

drawn down, £3.1m of the overdraft had been utilised, and 

Group’s objectives and policies for managing its capital, its 

the Group had a net debt balance of £(1.0)m. The maximum 

financial risk management objectives, details of its financial 

drawdown on the ABL facility was £21m in October 2021, as 

instruments and exposure to credit and liquidity risk (please 

peak working capital coincided with the need to weather the 

refer to note 34). 

Like many businesses in the retail sector, Superdry has been 

through a period of unprecedented challenges over recent 

years. Prior to the pandemic, consumer behaviour had 

impact of temporary closures in the EU and continuing 

suppressed footfall across all markets.  

As at 1 October 2022, which coincides with the Group’s 

working capital peak, the Group had drawn down £45.3m 

started to shift from physical to digital with a reduction in 

with a net debt balance of £38.9m. 

footfall. The global pandemic resulted in the enforced 

closure of stores with many trading days lost. The principal 

impact of Covid-19 in FY22 was from the emergence of the 

Omicron variant in December 2021, which resulted in 

significantly reduced footfall during the key Christmas 

As the overdraft is uncommitted, it has not been  

considered by management as part of the going concern  

or viability assessment.  

The covenants on the ABL facility are tested quarterly, with 

trading period and predicted supply chain capacity issues in 

the next test due at the end of October 2022 and then again 

China, necessitating early order placement for 

Autumn/Winter22.  

Despite the resurgence of store visits in many European 

countries following vaccination programmes and the lifting 

or easing of restrictions in our key markets, footfall has still 

not recovered to pre-pandemic levels.  

in January 2023, albeit this is the date the facility expires. 

These are based around the Group’s adjusted fixed charge 

(rent and interest) and are calculated on a ‘frozen GAAP’ 

basis and hence unaffected by IFRS 16 “Leases”.  

152 

Superdry plc Annual Report 2022 

152

Superdry plc Annual Report 2022

153 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Statements of Changes in Equity 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Total other comprehensive income 

Total comprehensive (expense)/income for 

Company 

Balance at 25 April 2020 

Comprehensive expense 

Loss for the period 

Other comprehensive income 

Currency translation differences 

the period 

Transactions with owners 

Employee share award schemes 

Shares issued 

Dividends paid 

Total transactions with owners 

Balance at 24 April 2021 

Comprehensive income 

Loss for the period 

Other comprehensive income 

Currency translation differences 

the period 

Transactions with owners 

Employee share award schemes 

Shares issued 

ESOP Shares Acquired 

Dividends paid 

Total transactions with owners 

Balance at 30 April 2022 

Total other comprehensive income 

Total comprehensive (expense)/income for 

Note 

15

8,9

17

15

8,9

17

Share 

capital 

£m 

4.1

Share 

ESOP Share 

premium 

Reserves  

£m 

149.1

£m 

– 

Retained  

earnings  

£m 

Total 

equity 

£m 

72.2 

225.4

0.1

0.1

149.2

4.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(2.0) 

(2.0) 

(2.0) 

(12.6)

(12.6)

(12.5)

(12.5)

(55.8)

(55.8)

(55.8)

(55.8)

1.0 

1.0

0.1

0.1

1.6

0.1

–

1.7

214.6

–

–

–

–

–

(2.0)

(1.0)

157.8

0.1 

0.1 

1.6 

– 

– 

1.6 

61.3 

– 

– 

– 

– 

– 

– 

1.0 

6.5 

The notes on pages 153-209 inclusive are an integral part of the Group and Company financial statements. 

4.1

149.2

1. Principal accounting policies  
1. Principal accounting policies  

General information 
General information 
The Company is a public company limited by shares 
The Company is a public company limited by shares 
incorporated in the United Kingdom under the Companies 
incorporated in the United Kingdom under the Companies 
Act and is registered in England and Wales. The address of 
Act and is registered in England and Wales. The address of 
the Company’s office is shown on page 203. The current 
the Company’s office is shown on page 203. The current 
period (2022) is for the 53 weeks ended 30 April 2022 (2021: 
period (2022) is for the 53 weeks ended 30 April 2022 (2021: 
52 weeks ended 24 April 2021 (2021)). 
52 weeks ended 24 April 2021 (2021)). 

a) Basis of preparation 
a) Basis of preparation 
The financial statements of Superdry plc (the Company) and 
The financial statements of Superdry plc (the Company) and 
Superdry plc and its subsidiary undertakings in the UK, the 
Superdry plc and its subsidiary undertakings in the UK, the 
Republic of Ireland, Belgium, France, India, Hong Kong, 
Republic of Ireland, Belgium, France, India, Hong Kong, 
Germany, the Netherlands, Spain, Turkey, Scandinavia and 
Germany, the Netherlands, Spain, Turkey, Scandinavia and 
the United States of America as detailed in note 20 (the 
the United States of America as detailed in note 20 (the 
Group) have been prepared on a going concern basis under 
Group) have been prepared on a going concern basis under 
the historical cost convention as modified by fair values, in 
the historical cost convention as modified by fair values, in 
accordance with United Kingdom adopted international 
accordance with United Kingdom adopted international 
accounting standards. Also, they have been prepared in 
accounting standards. Also, they have been prepared in 
accordance with the Companies Act 2006 applicable to 
accordance with the Companies Act 2006 applicable to 
companies reporting under IFRS.  
companies reporting under IFRS.  

The preparation of financial statements in conformity with 
The preparation of financial statements in conformity with 
IFRS requires the use of certain accounting estimates and 
IFRS requires the use of certain accounting estimates and 
requires management to exercise its judgement (note 2) in 
requires management to exercise its judgement (note 2) in 
the process of applying the Group’s accounting policies. 
the process of applying the Group’s accounting policies. 
These policies have been consistently applied to all periods 
These policies have been consistently applied to all periods 
presented unless otherwise stated. The Group financial 
presented unless otherwise stated. The Group financial 
statements are presented in Sterling and all values are 
statements are presented in Sterling and all values are 
rounded to the nearest hundred thousand, except 
rounded to the nearest hundred thousand, except 
where indicated.  
where indicated.  

b) Going concern 
b) Going concern 

Background and context  
Background and context  
The financial position of the Group, its cash flows and 
The financial position of the Group, its cash flows and 
liquidity position are set out in the financial statements. 
liquidity position are set out in the financial statements. 
Furthermore, the Group financial statements include the 
Furthermore, the Group financial statements include the 
Group’s objectives and policies for managing its capital, its 
Group’s objectives and policies for managing its capital, its 
financial risk management objectives, details of its financial 
financial risk management objectives, details of its financial 
instruments and exposure to credit and liquidity risk (please 
instruments and exposure to credit and liquidity risk (please 
refer to note 34). 
refer to note 34). 

Like many businesses in the retail sector, Superdry has been 
Like many businesses in the retail sector, Superdry has been 
through a period of unprecedented challenges over recent 
through a period of unprecedented challenges over recent 
years. Prior to the pandemic, consumer behaviour had 
years. Prior to the pandemic, consumer behaviour had 
started to shift from physical to digital with a reduction in 
started to shift from physical to digital with a reduction in 
footfall. The global pandemic resulted in the enforced 
footfall. The global pandemic resulted in the enforced 
closure of stores with many trading days lost. The principal 
closure of stores with many trading days lost. The principal 
impact of Covid-19 in FY22 was from the emergence of the 
impact of Covid-19 in FY22 was from the emergence of the 
Omicron variant in December 2021, which resulted in 
Omicron variant in December 2021, which resulted in 
significantly reduced footfall during the key Christmas 
significantly reduced footfall during the key Christmas 
trading period and predicted supply chain capacity issues in 
trading period and predicted supply chain capacity issues in 
China, necessitating early order placement for 
China, necessitating early order placement for 
Autumn/Winter22.  
Autumn/Winter22.  

Despite the resurgence of store visits in many European 
Despite the resurgence of store visits in many European 
countries following vaccination programmes and the lifting 
countries following vaccination programmes and the lifting 
or easing of restrictions in our key markets, footfall has still 
or easing of restrictions in our key markets, footfall has still 
not recovered to pre-pandemic levels.  
not recovered to pre-pandemic levels.  

The Russian invasion of Ukraine occurred in the second half 
The Russian invasion of Ukraine occurred in the second half 
of FY22 and, although the Group was not directly impacted, 
of FY22 and, although the Group was not directly impacted, 
the lasting effects of the pandemic on supply chain 
the lasting effects of the pandemic on supply chain 
disruption, input price inflation and consumers facing rising 
disruption, input price inflation and consumers facing rising 
inflation has resulted in a higher ‘cost-of-living’, which has 
inflation has resulted in a higher ‘cost-of-living’, which has 
only been exacerbated by the war. This has increased the 
only been exacerbated by the war. This has increased the 
uncertainty in our forecasts, particularly in the short term, 
uncertainty in our forecasts, particularly in the short term, 
and therefore, our ability to achieve the financial objectives 
and therefore, our ability to achieve the financial objectives 
in our plan. 
in our plan. 

In response to the challenging macro-economic conditions 
In response to the challenging macro-economic conditions 
and to partially offset the adverse impacts above, there are 
and to partially offset the adverse impacts above, there are 
several key mitigations that the Group has undertaken:  
several key mitigations that the Group has undertaken:  

•  Price rises ranging from 4%-6% across AW22 and 
•  Price rises ranging from 4%-6% across AW22 and 

SS23 and the introduction of delivery charges for all 
SS23 and the introduction of delivery charges for all 
online orders. 
online orders. 

• 
• 

Increasing the mix of core product, which has a life of 
Increasing the mix of core product, which has a life of 
more than one season, and consequently reducing the 
more than one season, and consequently reducing the 
clearance and buy cycle, which remains our largest 
clearance and buy cycle, which remains our largest 
cash mitigation.  
cash mitigation.  

•  Re-introducing targeted clearance activity in our stores. 
•  Re-introducing targeted clearance activity in our stores. 

• 
• 

Identified a number of operational savings and cost 
Identified a number of operational savings and cost 
efficiencies across the Group. 
efficiencies across the Group. 

•  Recognised £4.4m of one-off rent savings in FY22 
•  Recognised £4.4m of one-off rent savings in FY22 

relating to the disrupted periods during Covid-19. These 
relating to the disrupted periods during Covid-19. These 
one-off rent benefits are in addition to the ongoing lease 
one-off rent benefits are in addition to the ongoing lease 
renewal savings that have been achieved to date, which 
renewal savings that have been achieved to date, which 
we expect to continue to be realised as we review our 
we expect to continue to be realised as we review our 
store estate.  
store estate.  

Borrowing Facilities  
Borrowing Facilities  
The Group has an up to £70m Asset Backed Lending Facility 
The Group has an up to £70m Asset Backed Lending Facility 
(ABL) which expires in January 2023 and an uncommitted 
(ABL) which expires in January 2023 and an uncommitted 
overdraft facility of up to £10m available on a rolling annual 
overdraft facility of up to £10m available on a rolling annual 
basis. At the year-end, £18.4m of the ABL facility had been 
basis. At the year-end, £18.4m of the ABL facility had been 
drawn down, £3.1m of the overdraft had been utilised, and 
drawn down, £3.1m of the overdraft had been utilised, and 
the Group had a net debt balance of £(1.0)m. The maximum 
the Group had a net debt balance of £(1.0)m. The maximum 
drawdown on the ABL facility was £21m in October 2021, as 
drawdown on the ABL facility was £21m in October 2021, as 
peak working capital coincided with the need to weather the 
peak working capital coincided with the need to weather the 
impact of temporary closures in the EU and continuing 
impact of temporary closures in the EU and continuing 
suppressed footfall across all markets.  
suppressed footfall across all markets.  

As at 1 October 2022, which coincides with the Group’s 
As at 1 October 2022, which coincides with the Group’s 
working capital peak, the Group had drawn down £45.3m 
working capital peak, the Group had drawn down £45.3m 
with a net debt balance of £38.9m. 
with a net debt balance of £38.9m. 

As the overdraft is uncommitted, it has not been  
As the overdraft is uncommitted, it has not been  
considered by management as part of the going concern  
considered by management as part of the going concern  
or viability assessment.  
or viability assessment.  

The covenants on the ABL facility are tested quarterly, with 
The covenants on the ABL facility are tested quarterly, with 
the next test due at the end of October 2022 and then again 
the next test due at the end of October 2022 and then again 
in January 2023, albeit this is the date the facility expires. 
in January 2023, albeit this is the date the facility expires. 
These are based around the Group’s adjusted fixed charge 
These are based around the Group’s adjusted fixed charge 
(rent and interest) and are calculated on a ‘frozen GAAP’ 
(rent and interest) and are calculated on a ‘frozen GAAP’ 
basis and hence unaffected by IFRS 16 “Leases”.  
basis and hence unaffected by IFRS 16 “Leases”.  

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 
Base case 
The Group’s going concern assessment covers the 12 month 
period from the date of approval of the financial statements, 
derived from the latest FY23 and FY24 forecasts in the 
Group’s medium term financial plan (the “Plan”). As the long-
term effects of Covid-19 and the more short-term escalating 
cost-of-living crisis continue to impact the wider retail sector 
and the Group, our trading outlook has been adjusted to 
reflect these uncertainties. The most significant 
assumptions in this revised set of projections are:  

Reverse Stress Test 
Given the base case reflects the results of the turnaround 
plan and due to the current macroeconomic uncertainties 
already discussed, the Group has modelled a ‘reverse stress 
test’ scenario up to the end of January 2023 when the 
current ABL facility expires, to ensure there is sufficient 
headroom on the facility and covenant tests to allow the 
Group to operate within the agreement until this point.  

The reverse stress test calculates the necessary shortfall to 
sales forecasts in the Plan, net of feasible mitigating actions, 
that would create a situation where the Group either:  

•  All trading channels benefit from ongoing product 

•  Requires additional sources of financing, in excess of 

those that are committed; or  

The material uncertainty relates to:  

•  Breaches the lending covenants on the existing facility.  

Given the headroom over the available facility until the end of 
January 2023 and the encouraging trading we have seen 
over recent weeks following the launch of our 
Autumn/Winter22 collection as well as our proven ability to 
manage cash, management considers the likelihood of 
breaching the facility limit or the associated covenant tests 
prior to the expiry, to be remote. 

This assessment is linked to a robust assessment of the 
principal risks facing the Group, and the reverse stress test 
reflects the potential impact of these risks being realised. 
The principal risks are outlined in the ‘How we manage our 
risks’ section on page 53-67. 

Ongoing Discussions 
As noted above, the existing ABL facility is due to expire in 
January 2023. The terms of the agreement state that an 
extension of the existing ABL facility can only be formally 
requested 60 days before expiry of the initial term. 
Management believes they will be able to secure committed 
financing prior to the end of the current arrangement and are 
in positive discussions with a number of prospective lenders. 
An agreement to a new committed facility is critical in both 
delivering the planned business performance and also 
concluding on going concern. 

The Directors’ consider the current up to £70m facility is 
sufficient, until expiry in January 2023. Projections show we 
will the business will be cash positive for a large part of 
FY23 and FY24 but the seasonal stock buy for both Retail 
and Wholesale does mean that a facility is necessary during 
the peak working capital cycle from August through to 
early December.  

improvements, operational initiatives and marketing 
activity to support the brand reset which began in 
October 2020, the full benefit of which is not yet realised, 
given the challenging macroeconomic environment. 
This benefit is offset by pressure on all trading channels 
as a result of the cost-of-living crisis impacting 
consumer spending. 

•  Store trading continues to improve year-on-year with 

footfall recovering steadily over the duration of FY23 and 
through FY24 as stores remain fully open across all 
geographies, and consumer demand gradually returns, 
though stabilising at a lower level than previously 
forecast, and below pre-Covid-19 levels. Profitability will 
be in line with FY22, impacted by the re-introduction of 
targeted clearance activity, largely offset by the recurring 
benefits of renegotiated leases.  

•  Ecommerce trading benefits from investments to improve 
the website user experience as a result of the migration to 
a microservices platform which had been fully 
implemented by August 2022, driving improvements in 
conversion rates and basket values, as well as the launch 
of additional partner programmes.  

•  Wholesale performance begins to modestly recover in 
FY23 and through FY24 with a return of order book 
growth, reflecting a steady recovery from the pandemic 
impacted trading of FY20-FY22, although noted this 
continues to be impacted by the continued economic 
uncertainty globally, but particularly in Europe where we 
have our largest Wholesale presence.  

•  Cost inflation pressures are assumed to be largely offset 
with price increases of 4-5% for Autumn/Winter22 and 5-
6% for Spring/Summer23 and the implementation of 
delivery charges for online orders.  

•  Continued investment in marketing will result in increased 

spend across FY23 and FY24. 

In assessing the Group’s going concern status the Directors 
considered the base case (with the assumptions outlined 
above) and a number of other forecast scenarios, all of which 
include a requirement for a financing facility, albeit for short 
periods of time, in line with our working capital cycle. 

1. Principal accounting policies continued 

d) Foreign currencies 

Summary  

The consolidated financial information is presented in 

After considering the forecasts, sensitivities and mitigating 

Sterling, which is the Company’s functional and the Group’s 

actions available to management and having regard to the 

presentation currency. Transactions in foreign currencies 

risks, uncertainties and continued challenges in the 

are recorded at the rate ruling at the date of the transaction.  

macroenvironment environment, and despite the ongoing 

discussions around the future funding facility, the Directors 

note that an indication of a material uncertainty exists and 

until those discussions conclude, there is significant doubt 

over the Group’s ability to continue as a going concern and 

therefore, it may not be able to realise its assets and 

discharge its liabilities in the normal course of business.  

•  going concern regarding secured funding, as the current 

funding facility is in place for less than 12 months 

following the date of signing and the base case cash flow 

forecast indicates that funding will be required in the 

going concern period.  

The financial statements have been prepared on a going 

concern basis, whilst noting the material uncertainty above.  

c) Basis of consolidation 

Consolidated subsidiaries are those entities over which the 

Group has control. The Group controls an entity when the 

Group is exposed to, or has rights to, variable returns from 

its involvement with the entity and could affect those returns 

through its power over the entity.  

Monetary assets and liabilities denominated in foreign 

currencies are translated at the rates ruling at the balance 

sheet date. Resulting exchange gains and losses are 

recognised in the Group statement of comprehensive 

income. Upon consolidation, the assets and liabilities of 

the Group’s foreign operations are translated at the rate 

of exchange ruling at the balance sheet date. Income and 

expense items of foreign operations are translated at the 

actual rate or average rate if not materially different. 

Differences on translation are recognised in other 

comprehensive income and held within the 

translation reserve.  

Foreign exchange gains and losses on intra-group balances 

are recognised in profit and loss, except where the intra-

group balance forms part of the net investment in a foreign 

operation. An intra-group balance is only considered a net 

investment in foreign operations, where the settlement  

of the monetary item is neither planned nor likely to occur in 

the foreseeable future. Where intra-group balances are 

considered a net investment in foreign operations, the 

foreign exchange gains and losses are recognised in other 

comprehensive income.  

The results of any subsidiaries acquired during the period 

e) Revenue recognition 

are included in the Group statement of comprehensive 

Revenue is measured at the fair value of the consideration 

income from the date on which control is transferred to 

received, or receivable, and represents amounts receivable 

the Group. Accounting policies of subsidiaries are changed 

for goods supplied, stated net of discounts, returns and 

when necessary to ensure consistency with the accounting 

value added taxes.  

policies adopted by the Group.  

Under IFRS 11 ‘Joint Arrangements’, investments in joint 

Own store revenue from the provision of sale of goods is 

arrangements are classified as either joint operations or 

recognised at the point of sale of a product to the customer. 

joint ventures. The classification depends on the contractual 

Own store sales are settled in cash or by credit or payment 

rights and obligations of each investor, rather than the legal 

card. It is the Group’s policy to sell its products to the 

Own store revenue – stores segment 

structure of the joint arrangement. 

The Group determines, at each reporting date, whether 

there is any objective evidence that the investment in joint 

ventures is impaired. If this is the case, the Group calculates 

the amount of impairment as the difference between the 

recoverable amount of the joint ventures and the carrying 

value and recognises the amount adjacent to “share of 

profit or loss of joint venture” in the Group statement of 

comprehensive income. Intercompany transactions and 

balances are eliminated on consolidation. 

customer with a right to exchange or full refund within 

28 days subject to discretionary extension. Provisions 

are made for own store returns based on the expected 

level of returns, which in turn is based upon the historical 

rate of returns. At the point of sale, a returns liability 

and corresponding adjustment to revenue is recognised 

for those products that the Group has a right to recover. 

The anticipated returns are recognised as an inventory 

asset, with a corresponding adjustment to cost of sales.  

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 

Reverse Stress Test 

Base case 

The Group’s going concern assessment covers the 12 month 

period from the date of approval of the financial statements, 

derived from the latest FY23 and FY24 forecasts in the 

Group’s medium term financial plan (the “Plan”). As the long-

term effects of Covid-19 and the more short-term escalating 

cost-of-living crisis continue to impact the wider retail sector 

and the Group, our trading outlook has been adjusted to 

reflect these uncertainties. The most significant 

assumptions in this revised set of projections are:  

•  All trading channels benefit from ongoing product 

improvements, operational initiatives and marketing 

activity to support the brand reset which began in 

October 2020, the full benefit of which is not yet realised, 

given the challenging macroeconomic environment. 

This benefit is offset by pressure on all trading channels 

as a result of the cost-of-living crisis impacting 

consumer spending. 

•  Store trading continues to improve year-on-year with 

footfall recovering steadily over the duration of FY23 and 

through FY24 as stores remain fully open across all 

Given the base case reflects the results of the turnaround 

plan and due to the current macroeconomic uncertainties 

already discussed, the Group has modelled a ‘reverse stress 

test’ scenario up to the end of January 2023 when the 

current ABL facility expires, to ensure there is sufficient 

headroom on the facility and covenant tests to allow the 

Group to operate within the agreement until this point.  

The reverse stress test calculates the necessary shortfall to 

sales forecasts in the Plan, net of feasible mitigating actions, 

that would create a situation where the Group either:  

•  Requires additional sources of financing, in excess of 

those that are committed; or  

•  Breaches the lending covenants on the existing facility.  

Given the headroom over the available facility until the end of 

January 2023 and the encouraging trading we have seen 

over recent weeks following the launch of our 

Autumn/Winter22 collection as well as our proven ability to 

manage cash, management considers the likelihood of 

breaching the facility limit or the associated covenant tests 

prior to the expiry, to be remote. 

geographies, and consumer demand gradually returns, 

This assessment is linked to a robust assessment of the 

though stabilising at a lower level than previously 

principal risks facing the Group, and the reverse stress test 

forecast, and below pre-Covid-19 levels. Profitability will 

reflects the potential impact of these risks being realised. 

be in line with FY22, impacted by the re-introduction of 

The principal risks are outlined in the ‘How we manage our 

targeted clearance activity, largely offset by the recurring 

risks’ section on page 53-67. 

benefits of renegotiated leases.  

•  Ecommerce trading benefits from investments to improve 

the website user experience as a result of the migration to 

a microservices platform which had been fully 

implemented by August 2022, driving improvements in 

conversion rates and basket values, as well as the launch 

of additional partner programmes.  

•  Wholesale performance begins to modestly recover in 

FY23 and through FY24 with a return of order book 

growth, reflecting a steady recovery from the pandemic 

impacted trading of FY20-FY22, although noted this 

continues to be impacted by the continued economic 

uncertainty globally, but particularly in Europe where we 

have our largest Wholesale presence.  

•  Cost inflation pressures are assumed to be largely offset 

with price increases of 4-5% for Autumn/Winter22 and 5-

6% for Spring/Summer23 and the implementation of 

delivery charges for online orders.  

•  Continued investment in marketing will result in increased 

spend across FY23 and FY24. 

In assessing the Group’s going concern status the Directors 

considered the base case (with the assumptions outlined 

above) and a number of other forecast scenarios, all of which 

include a requirement for a financing facility, albeit for short 

periods of time, in line with our working capital cycle. 

Ongoing Discussions 

As noted above, the existing ABL facility is due to expire in 

January 2023. The terms of the agreement state that an 

extension of the existing ABL facility can only be formally 

requested 60 days before expiry of the initial term. 

Management believes they will be able to secure committed 

financing prior to the end of the current arrangement and are 

in positive discussions with a number of prospective lenders. 

An agreement to a new committed facility is critical in both 

delivering the planned business performance and also 

concluding on going concern. 

The Directors’ consider the current up to £70m facility is 

sufficient, until expiry in January 2023. Projections show we 

will the business will be cash positive for a large part of 

FY23 and FY24 but the seasonal stock buy for both Retail 

and Wholesale does mean that a facility is necessary during 

the peak working capital cycle from August through to 

early December.  

1. Principal accounting policies continued 
1. Principal accounting policies continued 
Summary  
Summary  
After considering the forecasts, sensitivities and mitigating 
After considering the forecasts, sensitivities and mitigating 
actions available to management and having regard to the 
actions available to management and having regard to the 
risks, uncertainties and continued challenges in the 
risks, uncertainties and continued challenges in the 
macroenvironment environment, and despite the ongoing 
macroenvironment environment, and despite the ongoing 
discussions around the future funding facility, the Directors 
discussions around the future funding facility, the Directors 
note that an indication of a material uncertainty exists and 
note that an indication of a material uncertainty exists and 
until those discussions conclude, there is significant doubt 
until those discussions conclude, there is significant doubt 
over the Group’s ability to continue as a going concern and 
over the Group’s ability to continue as a going concern and 
therefore, it may not be able to realise its assets and 
therefore, it may not be able to realise its assets and 
discharge its liabilities in the normal course of business.  
discharge its liabilities in the normal course of business.  

The material uncertainty relates to:  
The material uncertainty relates to:  

•  going concern regarding secured funding, as the current 
•  going concern regarding secured funding, as the current 

funding facility is in place for less than 12 months 
funding facility is in place for less than 12 months 
following the date of signing and the base case cash flow 
following the date of signing and the base case cash flow 
forecast indicates that funding will be required in the 
forecast indicates that funding will be required in the 
going concern period.  
going concern period.  

The financial statements have been prepared on a going 
The financial statements have been prepared on a going 
concern basis, whilst noting the material uncertainty above.  
concern basis, whilst noting the material uncertainty above.  

c) Basis of consolidation 
c) Basis of consolidation 
Consolidated subsidiaries are those entities over which the 
Consolidated subsidiaries are those entities over which the 
Group has control. The Group controls an entity when the 
Group has control. The Group controls an entity when the 
Group is exposed to, or has rights to, variable returns from 
Group is exposed to, or has rights to, variable returns from 
its involvement with the entity and could affect those returns 
its involvement with the entity and could affect those returns 
through its power over the entity.  
through its power over the entity.  

The results of any subsidiaries acquired during the period 
The results of any subsidiaries acquired during the period 
are included in the Group statement of comprehensive 
are included in the Group statement of comprehensive 
income from the date on which control is transferred to 
income from the date on which control is transferred to 
the Group. Accounting policies of subsidiaries are changed 
the Group. Accounting policies of subsidiaries are changed 
when necessary to ensure consistency with the accounting 
when necessary to ensure consistency with the accounting 
policies adopted by the Group.  
policies adopted by the Group.  

Under IFRS 11 ‘Joint Arrangements’, investments in joint 
Under IFRS 11 ‘Joint Arrangements’, investments in joint 
arrangements are classified as either joint operations or 
arrangements are classified as either joint operations or 
joint ventures. The classification depends on the contractual 
joint ventures. The classification depends on the contractual 
rights and obligations of each investor, rather than the legal 
rights and obligations of each investor, rather than the legal 
structure of the joint arrangement. 
structure of the joint arrangement. 

The Group determines, at each reporting date, whether 
The Group determines, at each reporting date, whether 
there is any objective evidence that the investment in joint 
there is any objective evidence that the investment in joint 
ventures is impaired. If this is the case, the Group calculates 
ventures is impaired. If this is the case, the Group calculates 
the amount of impairment as the difference between the 
the amount of impairment as the difference between the 
recoverable amount of the joint ventures and the carrying 
recoverable amount of the joint ventures and the carrying 
value and recognises the amount adjacent to “share of 
value and recognises the amount adjacent to “share of 
profit or loss of joint venture” in the Group statement of 
profit or loss of joint venture” in the Group statement of 
comprehensive income. Intercompany transactions and 
comprehensive income. Intercompany transactions and 
balances are eliminated on consolidation. 
balances are eliminated on consolidation. 

d) Foreign currencies 
d) Foreign currencies 
The consolidated financial information is presented in 
The consolidated financial information is presented in 
Sterling, which is the Company’s functional and the Group’s 
Sterling, which is the Company’s functional and the Group’s 
presentation currency. Transactions in foreign currencies 
presentation currency. Transactions in foreign currencies 
are recorded at the rate ruling at the date of the transaction.  
are recorded at the rate ruling at the date of the transaction.  

Monetary assets and liabilities denominated in foreign 
Monetary assets and liabilities denominated in foreign 
currencies are translated at the rates ruling at the balance 
currencies are translated at the rates ruling at the balance 
sheet date. Resulting exchange gains and losses are 
sheet date. Resulting exchange gains and losses are 
recognised in the Group statement of comprehensive 
recognised in the Group statement of comprehensive 
income. Upon consolidation, the assets and liabilities of 
income. Upon consolidation, the assets and liabilities of 
the Group’s foreign operations are translated at the rate 
the Group’s foreign operations are translated at the rate 
of exchange ruling at the balance sheet date. Income and 
of exchange ruling at the balance sheet date. Income and 
expense items of foreign operations are translated at the 
expense items of foreign operations are translated at the 
actual rate or average rate if not materially different. 
actual rate or average rate if not materially different. 
Differences on translation are recognised in other 
Differences on translation are recognised in other 
comprehensive income and held within the 
comprehensive income and held within the 
translation reserve.  
translation reserve.  

Foreign exchange gains and losses on intra-group balances 
Foreign exchange gains and losses on intra-group balances 
are recognised in profit and loss, except where the intra-
are recognised in profit and loss, except where the intra-
group balance forms part of the net investment in a foreign 
group balance forms part of the net investment in a foreign 
operation. An intra-group balance is only considered a net 
operation. An intra-group balance is only considered a net 
investment in foreign operations, where the settlement  
investment in foreign operations, where the settlement  
of the monetary item is neither planned nor likely to occur in 
of the monetary item is neither planned nor likely to occur in 
the foreseeable future. Where intra-group balances are 
the foreseeable future. Where intra-group balances are 
considered a net investment in foreign operations, the 
considered a net investment in foreign operations, the 
foreign exchange gains and losses are recognised in other 
foreign exchange gains and losses are recognised in other 
comprehensive income.  
comprehensive income.  

e) Revenue recognition 
e) Revenue recognition 
Revenue is measured at the fair value of the consideration 
Revenue is measured at the fair value of the consideration 
received, or receivable, and represents amounts receivable 
received, or receivable, and represents amounts receivable 
for goods supplied, stated net of discounts, returns and 
for goods supplied, stated net of discounts, returns and 
value added taxes.  
value added taxes.  

Own store revenue – stores segment 
Own store revenue – stores segment 
Own store revenue from the provision of sale of goods is 
Own store revenue from the provision of sale of goods is 
recognised at the point of sale of a product to the customer. 
recognised at the point of sale of a product to the customer. 
Own store sales are settled in cash or by credit or payment 
Own store sales are settled in cash or by credit or payment 
card. It is the Group’s policy to sell its products to the 
card. It is the Group’s policy to sell its products to the 
customer with a right to exchange or full refund within 
customer with a right to exchange or full refund within 
28 days subject to discretionary extension. Provisions 
28 days subject to discretionary extension. Provisions 
are made for own store returns based on the expected 
are made for own store returns based on the expected 
level of returns, which in turn is based upon the historical 
level of returns, which in turn is based upon the historical 
rate of returns. At the point of sale, a returns liability 
rate of returns. At the point of sale, a returns liability 
and corresponding adjustment to revenue is recognised 
and corresponding adjustment to revenue is recognised 
for those products that the Group has a right to recover. 
for those products that the Group has a right to recover. 
The anticipated returns are recognised as an inventory 
The anticipated returns are recognised as an inventory 
asset, with a corresponding adjustment to cost of sales.  
asset, with a corresponding adjustment to cost of sales.  

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 
Concession revenue – stores segment 
Concession revenues from the provision of sale of goods 
are recognised gross at the point of sale of a product to the 
end customer. Concession revenues are settled in cash, by 
the concession grantors net of commissions or other fees 
payable. It is the concessions’ policy to sell their products 
with a right to exchange within 28 days and a cash refund 
within 14 days. Provisions are made for concession returns 
based on the expected level of returns, which in turn is 
based upon the historical rate of returns. At the point of sale, 
a returns liability and corresponding adjustment to revenue 
is recognised for those products that the Group has a right 
to recover. The anticipated returns are recognised as an 
inventory asset, with a corresponding adjustment to cost 
of sales. 

Ecommerce revenue 
Revenue from the provision of the sale of goods on 
the internet is recognised at the point that control of 
the inventory has passed to the customer, which is when 
the goods are received by the customer. Transactions are 
settled by credit card, payment card or other electronic 
payment providers. Customers have a right to exchange or 
full refund within a range of 21 to 100 days, depending on the 
website the purchase is made from. Provisions are made for 
E-commerce credit notes based on the expected level of 
returns, which in turn is based upon the historical rate 
of returns. At the point of sale, a returns liability and 
corresponding adjustment to revenue is recognised for 
those products that the Group has a right to recover. The 
anticipated returns are recognised as an inventory asset, 
with a corresponding adjustment to cost of sales. 

Wholesale revenue 
Wholesale revenues from the sale of goods are recognised 
at the point that control of the inventory has passed to 
the customer, which depends on the specific terms and 
conditions of sales transactions, and which is typically upon 
delivery. Revenues are settled in cash, net of discounts. 
Provisions are made for Wholesale credit notes based on 
the expected level of returns, which in turn are based upon 
the historical rate of returns. At the point of sale, a returns 
liability and corresponding adjustment to revenue are 
recognised for those products that the Group has a right 
to recover. The anticipated returns are recognised as an 
inventory asset, with a corresponding adjustment to cost 
of sales. 

f) Other income 

Royalty income 
The Group receives royalty income from its franchise 
partners based on specific agreements in place. The income 
is recognised based on the specific performance obligations 
within the agreements. This income is recognised within 
other income as it does not relate to consideration for 
goods supplied to customers. 

g) Finance expenses 
Finance expenses comprise interest payable on interest-
bearing loans, lease liabilities, short-term borrowings and 
lending facilities. Finance expenses are recognised in the 
Group statement of comprehensive income using the 
effective interest method.  

h) Leasing and similar commitments 
IFRS 16 requires entities to apply a single lease accounting 
model, with lessees recognising right-of-use assets and 
lease liabilities on the balance sheet for all applicable leases 
except for certain short-term and low-value leases. 

The right-of-use assets comprise the initial measurement 
of the corresponding lease liability, lease payments made at 
or before the commencement date, less any lease incentives 
received and any initial direct costs. They are subsequently 
measured at cost less accumulated depreciation and 
impairment losses. Right-of-use assets are depreciated 
over the shorter period of lease term and useful life of 
the right-of-use asset. The depreciation starts at the 
commencement date of the lease. 

The lease liability is initially measured at the present value of 
the lease payments that are not paid at the commencement 
date, discounted by using the rate implicit in the lease. 
If this rate cannot be readily determined, the Group 
uses its incremental borrowing rate. Lease liabilities 
are subsequently measured at amortised cost, increased 
for interest charges and reduced for lease payments. 

The Group assesses whether a contract is or contains a 
lease at inception of the contract. The Group recognises 
a right-of-use asset and a corresponding lease liability with 
respect to all lease arrangements in which it is the lessee, 
except for short-term leases (defined as leases with a lease 
term of 12 months or less), leases of low-value assets (such 
as personal computers, small items of office furniture and 
telephones) and variable lease agreements. For these 
leases, the Group recognises the lease payments as an 
operating expense on a straight-line basis over the term 
of the lease unless another systematic basis is more 
representative of the time pattern in which economic 
benefits from the leased assets are consumed. 

1. Principal accounting policies continued 

I) Property, plant and equipment  

Lease modifications 

The Group remeasures the lease liability (and makes a 

corresponding adjustment to the related right-of-use 

asset) whenever: 

•  The lease term has changed or there is a significant 

event in which case the lease liability is remeasured by 

discounting the revised lease payments using a revised 

discount rate. 

•  The lease payments change due to changes in an index,  

in which case the lease liability is remeasured by 

discounting the revised lease payments using an 

unchanged discount rate. 

•  A lease contract is modified, and the lease modification is 

not accounted for as a separate lease, in which case the 

lease liability is remeasured based on the lease term of 

the modified lease by discounting the revised lease 

payments using a revised discount rate at the effective 

date of the modification. Differences arising between the 

right-of-use asset and the lease liability as part of the 

modification calculation are recognised in the statement 

of comprehensive income under other gains and losses.  

•  The Group applies the practical expedient available in 

respect of COVID-19 related rent concessions. Rent 

concessions occurring as a direct consequence of the 

COVID-19 pandemic are not assessed as lease 

modifications. Rent concessions are eligible for the practical 

expedient where the following criteria are met: 

•  The change in lease payments results in revised 

consideration for the lease that is substantially the same 

as, or less than, the consideration for the lease 

immediately preceding the change. 

•  any reduction in lease payments that affects only 

payments originally due on or before 30 June 2022; and 

•  there is no substantive change to the other terms and 

conditions of the lease.  

Rent concessions eligible for the practical expedient are 

recognised in profit and loss. 

Lease premiums 

Lease premiums are only recognised on leases that do not 

fall under the scope of IFRS 16. Lease premiums paid to 

landlords are initially recognised as an intangible asset in 

the balance sheet at the point the recognition criteria in 

the lease are met, and debited to selling, general and 

administrative expenses in the Group statement of 

comprehensive income on a straight-line basis over the 

term of the lease commencing from the opening date.  

Property, plant and equipment is stated at historical  

cost less accumulated depreciation and impairment. 

Cost includes the original purchase price and the costs 

attributable to bringing the asset into its working condition. 

Gains and losses on disposals are determined by comparing 

the proceeds received with the carrying amount and are 

recognised in the Group statement of comprehensive income. 

Depreciation is provided at rates calculated to write down 

the cost of the assets, less their estimated residual values, 

over their remaining useful economic lives as follows:  

Freehold buildings 

– 50 years on a straight-line basis 

– 5 – 10 years on a straight-line basis

Furniture, fixtures 

– 5 – 10 years on a straight-line basis

Leasehold 

improvements 

and fittings 

Computer equipment – 3 – 5 years on a straight-line basis 

Land is not depreciated. Residual values and useful 

economic lives are reviewed annually and adjusted 

if appropriate.  

Property, plant and equipment is reclassified as held for sale 

assets if their carrying amount will be recovered through a 

highly probable sale transaction rather than through 

continuing use. 

j) Impairment of non-financial assets 

The carrying values of non-financial assets are tested 

annually to determine whether there is any indication of 

impairment. If any such indication exists, the recoverable 

amount of the asset is estimated. Where the asset does 

not generate cash flows which are independent from other 

assets, the recoverable amount of the cash generating unit 

(CGU) to which the asset belongs is estimated.  

The recoverable amount of a non-financial asset is the 

higher of its fair value less costs to sell, and its value in use. 

Value in use is the present value of the future cash flows 

expected to be derived from an asset or CGU. An impairment 

loss is recognised in the Group statement of comprehensive 

income whenever the carrying amount of an asset or CGU 

exceeds its recoverable amount. Impairment reversals 

are recognised in the Group statement of comprehensive 

income if there has been a change to the estimates used to 

determine the asset’s recoverable amount since the last 

impairment loss was recognised. Where an impairment loss 

on other non-financial assets subsequently reverses, the 

carrying amount of the asset (or CGU) is increased to the 

revised estimate of the recoverable amount, but so that the 

increased carrying amount does not exceed the carrying 

amount that would have been determined if no impairment 

loss had been recognised for the asset (or CGU) in prior 

years. An impairment loss in a subsidiary consolidated under 

predecessor accounting (note 1ad) is recognised as 

a movement in the merger reserve and retained earnings 

in addition to recognising a loss on the Group statement 

of comprehensive income. Further information on how 

impairments have been calculated can be found in note 2. 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 

Concession revenue – stores segment 

f) Other income 

Royalty income 

Concession revenues from the provision of sale of goods 

The Group receives royalty income from its franchise 

are recognised gross at the point of sale of a product to the 

partners based on specific agreements in place. The income 

end customer. Concession revenues are settled in cash, by 

is recognised based on the specific performance obligations 

the concession grantors net of commissions or other fees 

within the agreements. This income is recognised within 

payable. It is the concessions’ policy to sell their products 

other income as it does not relate to consideration for 

with a right to exchange within 28 days and a cash refund 

goods supplied to customers. 

within 14 days. Provisions are made for concession returns 

based on the expected level of returns, which in turn is 

based upon the historical rate of returns. At the point of sale, 

a returns liability and corresponding adjustment to revenue 

is recognised for those products that the Group has a right 

to recover. The anticipated returns are recognised as an 

inventory asset, with a corresponding adjustment to cost 

of sales. 

Ecommerce revenue 

Revenue from the provision of the sale of goods on 

the internet is recognised at the point that control of 

the inventory has passed to the customer, which is when 

the goods are received by the customer. Transactions are 

settled by credit card, payment card or other electronic 

payment providers. Customers have a right to exchange or 

full refund within a range of 21 to 100 days, depending on the 

website the purchase is made from. Provisions are made for 

E-commerce credit notes based on the expected level of 

returns, which in turn is based upon the historical rate 

of returns. At the point of sale, a returns liability and 

corresponding adjustment to revenue is recognised for 

those products that the Group has a right to recover. The 

anticipated returns are recognised as an inventory asset, 

with a corresponding adjustment to cost of sales. 

Wholesale revenue 

Wholesale revenues from the sale of goods are recognised 

at the point that control of the inventory has passed to 

the customer, which depends on the specific terms and 

conditions of sales transactions, and which is typically upon 

delivery. Revenues are settled in cash, net of discounts. 

Provisions are made for Wholesale credit notes based on 

the expected level of returns, which in turn are based upon 

the historical rate of returns. At the point of sale, a returns 

liability and corresponding adjustment to revenue are 

recognised for those products that the Group has a right 

to recover. The anticipated returns are recognised as an 

inventory asset, with a corresponding adjustment to cost 

of sales. 

g) Finance expenses 

Finance expenses comprise interest payable on interest-

bearing loans, lease liabilities, short-term borrowings and 

lending facilities. Finance expenses are recognised in the 

Group statement of comprehensive income using the 

effective interest method.  

h) Leasing and similar commitments 

IFRS 16 requires entities to apply a single lease accounting 

model, with lessees recognising right-of-use assets and 

lease liabilities on the balance sheet for all applicable leases 

except for certain short-term and low-value leases. 

The right-of-use assets comprise the initial measurement 

of the corresponding lease liability, lease payments made at 

or before the commencement date, less any lease incentives 

received and any initial direct costs. They are subsequently 

measured at cost less accumulated depreciation and 

impairment losses. Right-of-use assets are depreciated 

over the shorter period of lease term and useful life of 

the right-of-use asset. The depreciation starts at the 

commencement date of the lease. 

The lease liability is initially measured at the present value of 

the lease payments that are not paid at the commencement 

date, discounted by using the rate implicit in the lease. 

If this rate cannot be readily determined, the Group 

uses its incremental borrowing rate. Lease liabilities 

are subsequently measured at amortised cost, increased 

for interest charges and reduced for lease payments. 

The Group assesses whether a contract is or contains a 

lease at inception of the contract. The Group recognises 

a right-of-use asset and a corresponding lease liability with 

respect to all lease arrangements in which it is the lessee, 

except for short-term leases (defined as leases with a lease 

term of 12 months or less), leases of low-value assets (such 

as personal computers, small items of office furniture and 

telephones) and variable lease agreements. For these 

leases, the Group recognises the lease payments as an 

operating expense on a straight-line basis over the term 

of the lease unless another systematic basis is more 

representative of the time pattern in which economic 

benefits from the leased assets are consumed. 

1. Principal accounting policies continued 
1. Principal accounting policies continued 
Lease modifications 
Lease modifications 
The Group remeasures the lease liability (and makes a 
The Group remeasures the lease liability (and makes a 
corresponding adjustment to the related right-of-use 
corresponding adjustment to the related right-of-use 
asset) whenever: 
asset) whenever: 

•  The lease term has changed or there is a significant 
•  The lease term has changed or there is a significant 

event in which case the lease liability is remeasured by 
event in which case the lease liability is remeasured by 
discounting the revised lease payments using a revised 
discounting the revised lease payments using a revised 
discount rate. 
discount rate. 

•  The lease payments change due to changes in an index,  
•  The lease payments change due to changes in an index,  

in which case the lease liability is remeasured by 
in which case the lease liability is remeasured by 
discounting the revised lease payments using an 
discounting the revised lease payments using an 
unchanged discount rate. 
unchanged discount rate. 

•  A lease contract is modified, and the lease modification is 
•  A lease contract is modified, and the lease modification is 
not accounted for as a separate lease, in which case the 
not accounted for as a separate lease, in which case the 
lease liability is remeasured based on the lease term of 
lease liability is remeasured based on the lease term of 
the modified lease by discounting the revised lease 
the modified lease by discounting the revised lease 
payments using a revised discount rate at the effective 
payments using a revised discount rate at the effective 
date of the modification. Differences arising between the 
date of the modification. Differences arising between the 
right-of-use asset and the lease liability as part of the 
right-of-use asset and the lease liability as part of the 
modification calculation are recognised in the statement 
modification calculation are recognised in the statement 
of comprehensive income under other gains and losses.  
of comprehensive income under other gains and losses.  

•  The Group applies the practical expedient available in 
•  The Group applies the practical expedient available in 
respect of COVID-19 related rent concessions. Rent 
respect of COVID-19 related rent concessions. Rent 
concessions occurring as a direct consequence of the 
concessions occurring as a direct consequence of the 
COVID-19 pandemic are not assessed as lease 
COVID-19 pandemic are not assessed as lease 
modifications. Rent concessions are eligible for the practical 
modifications. Rent concessions are eligible for the practical 
expedient where the following criteria are met: 
expedient where the following criteria are met: 

•  The change in lease payments results in revised 
•  The change in lease payments results in revised 

consideration for the lease that is substantially the same 
consideration for the lease that is substantially the same 
as, or less than, the consideration for the lease 
as, or less than, the consideration for the lease 
immediately preceding the change. 
immediately preceding the change. 

•  any reduction in lease payments that affects only 
•  any reduction in lease payments that affects only 

payments originally due on or before 30 June 2022; and 
payments originally due on or before 30 June 2022; and 

•  there is no substantive change to the other terms and 
•  there is no substantive change to the other terms and 

conditions of the lease.  
conditions of the lease.  

Rent concessions eligible for the practical expedient are 
Rent concessions eligible for the practical expedient are 
recognised in profit and loss. 
recognised in profit and loss. 

Lease premiums 
Lease premiums 
Lease premiums are only recognised on leases that do not 
Lease premiums are only recognised on leases that do not 
fall under the scope of IFRS 16. Lease premiums paid to 
fall under the scope of IFRS 16. Lease premiums paid to 
landlords are initially recognised as an intangible asset in 
landlords are initially recognised as an intangible asset in 
the balance sheet at the point the recognition criteria in 
the balance sheet at the point the recognition criteria in 
the lease are met, and debited to selling, general and 
the lease are met, and debited to selling, general and 
administrative expenses in the Group statement of 
administrative expenses in the Group statement of 
comprehensive income on a straight-line basis over the 
comprehensive income on a straight-line basis over the 
term of the lease commencing from the opening date.  
term of the lease commencing from the opening date.  

I) Property, plant and equipment  
I) Property, plant and equipment  
Property, plant and equipment is stated at historical  
Property, plant and equipment is stated at historical  
cost less accumulated depreciation and impairment. 
cost less accumulated depreciation and impairment. 
Cost includes the original purchase price and the costs 
Cost includes the original purchase price and the costs 
attributable to bringing the asset into its working condition. 
attributable to bringing the asset into its working condition. 
Gains and losses on disposals are determined by comparing 
Gains and losses on disposals are determined by comparing 
the proceeds received with the carrying amount and are 
the proceeds received with the carrying amount and are 
recognised in the Group statement of comprehensive income. 
recognised in the Group statement of comprehensive income. 

Depreciation is provided at rates calculated to write down 
Depreciation is provided at rates calculated to write down 
the cost of the assets, less their estimated residual values, 
the cost of the assets, less their estimated residual values, 
over their remaining useful economic lives as follows:  
over their remaining useful economic lives as follows:  

Freehold buildings 
Freehold buildings 

– 50 years on a straight-line basis 
– 50 years on a straight-line basis 

Leasehold 
Leasehold 
improvements 
improvements 

Furniture, fixtures 
Furniture, fixtures 
and fittings 
and fittings 

– 5 – 10 years on a straight-line basis
– 5 – 10 years on a straight-line basis

– 5 – 10 years on a straight-line basis
– 5 – 10 years on a straight-line basis

Computer equipment – 3 – 5 years on a straight-line basis 
Computer equipment – 3 – 5 years on a straight-line basis 

Land is not depreciated. Residual values and useful 
Land is not depreciated. Residual values and useful 
economic lives are reviewed annually and adjusted 
economic lives are reviewed annually and adjusted 
if appropriate.  
if appropriate.  

Property, plant and equipment is reclassified as held for sale 
Property, plant and equipment is reclassified as held for sale 
assets if their carrying amount will be recovered through a 
assets if their carrying amount will be recovered through a 
highly probable sale transaction rather than through 
highly probable sale transaction rather than through 
continuing use. 
continuing use. 

j) Impairment of non-financial assets 
j) Impairment of non-financial assets 
The carrying values of non-financial assets are tested 
The carrying values of non-financial assets are tested 
annually to determine whether there is any indication of 
annually to determine whether there is any indication of 
impairment. If any such indication exists, the recoverable 
impairment. If any such indication exists, the recoverable 
amount of the asset is estimated. Where the asset does 
amount of the asset is estimated. Where the asset does 
not generate cash flows which are independent from other 
not generate cash flows which are independent from other 
assets, the recoverable amount of the cash generating unit 
assets, the recoverable amount of the cash generating unit 
(CGU) to which the asset belongs is estimated.  
(CGU) to which the asset belongs is estimated.  

The recoverable amount of a non-financial asset is the 
The recoverable amount of a non-financial asset is the 
higher of its fair value less costs to sell, and its value in use. 
higher of its fair value less costs to sell, and its value in use. 
Value in use is the present value of the future cash flows 
Value in use is the present value of the future cash flows 
expected to be derived from an asset or CGU. An impairment 
expected to be derived from an asset or CGU. An impairment 
loss is recognised in the Group statement of comprehensive 
loss is recognised in the Group statement of comprehensive 
income whenever the carrying amount of an asset or CGU 
income whenever the carrying amount of an asset or CGU 
exceeds its recoverable amount. Impairment reversals 
exceeds its recoverable amount. Impairment reversals 
are recognised in the Group statement of comprehensive 
are recognised in the Group statement of comprehensive 
income if there has been a change to the estimates used to 
income if there has been a change to the estimates used to 
determine the asset’s recoverable amount since the last 
determine the asset’s recoverable amount since the last 
impairment loss was recognised. Where an impairment loss 
impairment loss was recognised. Where an impairment loss 
on other non-financial assets subsequently reverses, the 
on other non-financial assets subsequently reverses, the 
carrying amount of the asset (or CGU) is increased to the 
carrying amount of the asset (or CGU) is increased to the 
revised estimate of the recoverable amount, but so that the 
revised estimate of the recoverable amount, but so that the 
increased carrying amount does not exceed the carrying 
increased carrying amount does not exceed the carrying 
amount that would have been determined if no impairment 
amount that would have been determined if no impairment 
loss had been recognised for the asset (or CGU) in prior 
loss had been recognised for the asset (or CGU) in prior 
years. An impairment loss in a subsidiary consolidated under 
years. An impairment loss in a subsidiary consolidated under 
predecessor accounting (note 1ad) is recognised as 
predecessor accounting (note 1ad) is recognised as 
a movement in the merger reserve and retained earnings 
a movement in the merger reserve and retained earnings 
in addition to recognising a loss on the Group statement 
in addition to recognising a loss on the Group statement 
of comprehensive income. Further information on how 
of comprehensive income. Further information on how 
impairments have been calculated can be found in note 2. 
impairments have been calculated can be found in note 2. 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 

k) Intangible assets 
Intangible assets acquired separately from a business are 
recognised initially at cost. An intangible asset acquired 
as part of a business combination is recognised outside 
goodwill if the asset is separable or arises from contractual 
or other legal rights and its fair value can be measured 
reliably. Following initial recognition, intangible assets 
are carried at cost less accumulated amortisation and 
impairment losses. Intangible assets with a finite life have 
no residual value and are amortised on a straight-line basis 
over their expected useful lives as follows:  

Trademarks 

  –  10 years 

Website and software 

  –  5 years 

Lease premiums 

  –  Over the life of the lease  
on a straight-line basis 

Distribution agreements 

  –  6 – 23 years 

Trademarks comprise the external cost of registration and 
associated legal costs. Website and software costs consist 
of externally incurred development costs, as well as internal 
payroll-related costs directly associated with the project.  

l) Investments 
Investments in subsidiaries are recorded at historical cost, 
less any provision for impairment.  

Dividends received from a subsidiary are deducted direct 
from the cost of the investment where the dividend received 
represents a return of capital. Otherwise, dividends received 
are recognised in profit and loss by the investor when the 
right to receive the dividend is established.  

The Group applies IFRS 11 to all joint arrangements. Under 
IFRS 11, investments in joint arrangements are classified as 
either joint operations or joint ventures depending on the 
contractual rights and obligations of each investor. The 
Group has assessed the nature of its joint arrangements 
and determined them to be joint ventures. Interests in joint 
ventures are accounted for using the equity method of 
accounting after initially being recognised at cost in the 
consolidated balance sheet.  

When the Group’s share of losses exceeds the Group’s 
interest in the joint venture, the Group discontinues 
recognising its share of further losses. Additional losses 
are recognised only to the extent that the Group has 
incurred legal or constructive obligations on behalf of 
the joint venture. 

Lease premiums comprise the amount paid to the previous 
tenant to acquire the lease. 

m) Financial instruments 

Distribution agreements comprise the fair value, at the date 
of acquisition, of distribution agreements acquired as part of 
a business combination.  

Goodwill is measured as the excess of the sum of the 
consideration transferred, the amount of any non-controlling 
interests in the acquiree, and the fair value of the acquirer’s 
previously held equity interest in the acquiree (if any) over 
the net of the acquisition-date amounts of the identifiable 
assets acquired and the liabilities assumed. If, after 
reassessment, the net of the acquisition-date amounts 
of the identifiable assets acquired and liabilities assumed 
exceeds the sum of the consideration transferred, the 
amount of any non-controlling interests in the acquiree and 
the fair value of the acquirer’s previously held interest in 
the acquiree (if any), the excess is recognised immediately 
in profit or loss as a bargain purchase gain. Goodwill on 
acquisitions of subsidiaries is included in intangible assets. 
Goodwill is not amortised but is tested annually for 
impairment and carried at cost less accumulated impairment 
losses. Impairment losses on goodwill are not reversed.  

Licence agreements to use cloud software are treated as 
service contracts and expensed in the Group income 
statement, unless the Group has both a contractual right to 
take possession of the software at any time without 
significant penalty, and the ability to run the software 
independently of the host vendor. In such cases the licence 
agreement is capitalised as software within intangible 
assets. Costs to configure or customise a cloud software 
licence are expensed alongside the related service contract 
in the Group income statement, unless they create a 
separately identifiable resource controlled by the Group, in 
which case they are capitalised. 

Derivative financial instruments and hedging activities 
Derivative financial instruments are recognised initially at 
their fair value and remeasured at fair value at each period 
end. Derivative financial instruments are categorised as held 
at fair value through the profit and loss account. The gain 
or loss on remeasurement to fair value is recognised 
immediately in the Group statement of comprehensive 
income. The Group has not applied hedge accounting. 
Foreign forward exchange derivative gains and losses 
are recognised in other gains and losses (net). 

Financial assets 
The Group derecognises a financial asset only when the 
contractual rights to the cash flows from the asset expire, 
or when it transfers the financial asset and substantially all 
the risks and rewards of ownership of the asset to another 
entity. On derecognition of a financial asset measured at 
amortised cost, the difference between the asset’s carrying 
amount and the sum of the consideration received and 
receivable is recognised in profit or loss. In addition, on 
derecognition of an investment in a debt instrument 
classified as at FVTOCI, the cumulative gain or loss 
previously accumulated in the investment’s revaluation 
reserve is reclassified to profit or loss. 

n) Inventories 
Inventories are valued at the lower of cost or net realisable 
value. Cost comprises costs associated with the purchase 
and bringing of inventories to the distribution centres and 
is based on the weighted average principle. Provisions are 
made for obsolescence, mark-downs, and shrinkage. 
The cost formula used for measuring inventory is moving 
average cost.  

Sample stock is expensed through the Group statement of 
comprehensive income when incurred. 

1. Principal accounting policies continued 

t) Share-based payments – Group operated schemes 

o) Trade receivables 

Trade receivables are initially recognised at transaction price 

and subsequently measured at amortised cost, less a loss 

allowance. The loss allowance is measured at an amount 

equal to lifetime expected credit losses through the 

simplified model using a provision matrix. 

p) Assets classified as held for sale 

Non-current assets are classified as held for sale when their 

carrying amount will be recovered through a sale transaction 

rather than through continuing use. This condition is met 

only when the sale is highly probable, the asset is available 

for immediate sale, and when it is expected to complete 

within one year. These assets are stated at the lower of 

carrying amount and fair value less costs to sell. 

q) Cash and bank balances 

Cash and bank balances comprise cash at bank and in hand 

and short-term deposits with an original maturity date of 

three months or less. Bank overdrafts are offset against cash 

when a legal right of offset exists and where the Group can 

demonstrate the intention to net settle. For the purpose of 

the cash flow statement, cash and cash equivalents consist 

of cash and short-term deposits, less overdrafts, which are 

repayable on demand. 

r) Provisions  

A provision is recognised in the balance sheet when the 

Group has a present legal or constructive obligation as 

a result of a past event, it is more likely than not that an 

outflow of economic benefits will be required to settle the 

obligation, and the obligation can be estimated reliably. 

Provisions are discounted using the risk-free rate if the 

impact on the provision is deemed to be material. 

Provisions for onerous property related contracts are 

recognised when the Group believes that the unavoidable 

costs of meeting or exiting the lease obligations exceed the 

economic benefits expected to be received under the lease. 

s) Employee benefit obligations 

Wages, salaries, payroll tax, paid annual leave, sick leave, 

bonuses, and non-monetary benefits are accrued in the year 

in which the associated services are rendered by employees 

of the Group.  

The Group operates a defined contribution pension 

scheme for the benefit of its employees. The Group pays 

contributions into an independently administered fund via 

a salary sacrifice arrangement. The costs to the Group 

of providing these benefits are recognised in the Group 

statement of comprehensive income and comprise the 

number of contributions payable to the scheme in the year. 

The Group operates several equity settled share-based 

compensation plans. The fair value of the shares under such 

plans is recognised as an expense in the Group statement 

of comprehensive income. Where relevant, fair value is 

determined using the Black–Scholes option pricing model. 

The amount to be expensed over the vesting period is 

determined by reference to the fair value of share incentives 

excluding the impact of any non-market vesting conditions. 

Non-market vesting conditions are considered as part of the 

assumptions about the number of share incentives that are 

expected to vest. At each balance sheet date, the Group 

revises its estimate of the number of share incentives that 

are expected to vest. The impact of the revision on original 

estimates, if any, is recognised in the Group statement of 

comprehensive income, with a corresponding adjustment 

to equity over the remaining vesting period. The Group also 

operates cash-settled awards. The fair value of the liability 

for these is revised at each balance sheet date and the 

cost is recognised in the income statement over the 

vesting period. 

u) Share-based payments – Founder Share Plan 

The founders of Superdry, Julian Dunkerton and James 

Holder, operate a share-based compensation plan those 

awards both cash and shares; for the purposes of IFRS 2 it is 

considered to be an equity-settled share-based 

compensation plan. The Founder Share Plan (FSP) (see 

note 9 for further details) falls within the scope of IFRS 2 

despite the Group neither purchasing nor issuing the shares, 

nor the cost of the cash being a Company expense. Fair 

value is determined using the Monte Carlo pricing model. 

The amount to be expensed over the vesting period is 

determined by reference to the fair value of share incentives, 

adjusted at the grant of each share incentive for dilution 

assumptions. These dilution assumptions are not revised 

after the grant of the share incentive. Non-market vesting 

conditions are considered as part of the assumptions about 

the number of share incentives that are expected to vest. 

The impact of the revision on original estimates, if any, 

is recognised in the Group statement of comprehensive 

income, with a corresponding adjustment to equity over the 

remaining vesting period. The measurement period for the 

market-based vesting criteria expired over the course of the 

current year; an amount for the scheme is expensed in the 

current year to reflect the original exercise period. 

v) Trade and other payables 

Trade and other payables, excluding lease incentives, are 

non-interest bearing and are initially recognised at their 

fair value and subsequently measured at amortised cost. 

Generally, this results in their recognition at their 

nominal value.  

Contract liabilities 

Contract liabilities are recognised by the Group where 

payment has been received and there is a future obligation 

to transfer goods or services, but the threshold for revenue 

recognition has not yet been met. These primarily relate 

to the provision of gift cards and the timing of the sale 

of goods. 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 

l) Investments 

1. Principal accounting policies continued 
1. Principal accounting policies continued 

t) Share-based payments – Group operated schemes 
t) Share-based payments – Group operated schemes 

k) Intangible assets 

Intangible assets acquired separately from a business are 

recognised initially at cost. An intangible asset acquired 

as part of a business combination is recognised outside 

goodwill if the asset is separable or arises from contractual 

or other legal rights and its fair value can be measured 

reliably. Following initial recognition, intangible assets 

are carried at cost less accumulated amortisation and 

impairment losses. Intangible assets with a finite life have 

no residual value and are amortised on a straight-line basis 

over their expected useful lives as follows:  

Trademarks 

  –  10 years 

Website and software 

  –  5 years 

Lease premiums 

  –  Over the life of the lease  

on a straight-line basis 

Distribution agreements 

  –  6 – 23 years 

Trademarks comprise the external cost of registration and 

associated legal costs. Website and software costs consist 

of externally incurred development costs, as well as internal 

payroll-related costs directly associated with the project.  

Lease premiums comprise the amount paid to the previous 

tenant to acquire the lease. 

Distribution agreements comprise the fair value, at the date 

of acquisition, of distribution agreements acquired as part of 

a business combination.  

Goodwill is measured as the excess of the sum of the 

consideration transferred, the amount of any non-controlling 

interests in the acquiree, and the fair value of the acquirer’s 

previously held equity interest in the acquiree (if any) over 

the net of the acquisition-date amounts of the identifiable 

assets acquired and the liabilities assumed. If, after 

reassessment, the net of the acquisition-date amounts 

of the identifiable assets acquired and liabilities assumed 

exceeds the sum of the consideration transferred, the 

amount of any non-controlling interests in the acquiree and 

the fair value of the acquirer’s previously held interest in 

the acquiree (if any), the excess is recognised immediately 

in profit or loss as a bargain purchase gain. Goodwill on 

acquisitions of subsidiaries is included in intangible assets. 

Goodwill is not amortised but is tested annually for 

impairment and carried at cost less accumulated impairment 

losses. Impairment losses on goodwill are not reversed.  

Licence agreements to use cloud software are treated as 

service contracts and expensed in the Group income 

statement, unless the Group has both a contractual right to 

take possession of the software at any time without 

Investments in subsidiaries are recorded at historical cost, 

less any provision for impairment.  

Dividends received from a subsidiary are deducted direct 

from the cost of the investment where the dividend received 

represents a return of capital. Otherwise, dividends received 

are recognised in profit and loss by the investor when the 

right to receive the dividend is established.  

The Group applies IFRS 11 to all joint arrangements. Under 

IFRS 11, investments in joint arrangements are classified as 

either joint operations or joint ventures depending on the 

contractual rights and obligations of each investor. The 

Group has assessed the nature of its joint arrangements 

and determined them to be joint ventures. Interests in joint 

ventures are accounted for using the equity method of 

accounting after initially being recognised at cost in the 

consolidated balance sheet.  

When the Group’s share of losses exceeds the Group’s 

interest in the joint venture, the Group discontinues 

recognising its share of further losses. Additional losses 

are recognised only to the extent that the Group has 

incurred legal or constructive obligations on behalf of 

the joint venture. 

m) Financial instruments 

Derivative financial instruments and hedging activities 

Derivative financial instruments are recognised initially at 

their fair value and remeasured at fair value at each period 

end. Derivative financial instruments are categorised as held 

at fair value through the profit and loss account. The gain 

or loss on remeasurement to fair value is recognised 

immediately in the Group statement of comprehensive 

income. The Group has not applied hedge accounting. 

Foreign forward exchange derivative gains and losses 

are recognised in other gains and losses (net). 

Financial assets 

The Group derecognises a financial asset only when the 

contractual rights to the cash flows from the asset expire, 

or when it transfers the financial asset and substantially all 

the risks and rewards of ownership of the asset to another 

entity. On derecognition of a financial asset measured at 

amortised cost, the difference between the asset’s carrying 

amount and the sum of the consideration received and 

receivable is recognised in profit or loss. In addition, on 

derecognition of an investment in a debt instrument 

classified as at FVTOCI, the cumulative gain or loss 

previously accumulated in the investment’s revaluation 

reserve is reclassified to profit or loss. 

n) Inventories 

significant penalty, and the ability to run the software 

Inventories are valued at the lower of cost or net realisable 

independently of the host vendor. In such cases the licence 

value. Cost comprises costs associated with the purchase 

agreement is capitalised as software within intangible 

and bringing of inventories to the distribution centres and 

assets. Costs to configure or customise a cloud software 

is based on the weighted average principle. Provisions are 

licence are expensed alongside the related service contract 

made for obsolescence, mark-downs, and shrinkage. 

in the Group income statement, unless they create a 

The cost formula used for measuring inventory is moving 

separately identifiable resource controlled by the Group, in 

average cost.  

which case they are capitalised. 

Sample stock is expensed through the Group statement of 

comprehensive income when incurred. 

o) Trade receivables 
o) Trade receivables 

Trade receivables are initially recognised at transaction price 
Trade receivables are initially recognised at transaction price 
and subsequently measured at amortised cost, less a loss 
and subsequently measured at amortised cost, less a loss 
allowance. The loss allowance is measured at an amount 
allowance. The loss allowance is measured at an amount 
equal to lifetime expected credit losses through the 
equal to lifetime expected credit losses through the 
simplified model using a provision matrix. 
simplified model using a provision matrix. 

p) Assets classified as held for sale 
p) Assets classified as held for sale 

Non-current assets are classified as held for sale when their 
Non-current assets are classified as held for sale when their 
carrying amount will be recovered through a sale transaction 
carrying amount will be recovered through a sale transaction 
rather than through continuing use. This condition is met 
rather than through continuing use. This condition is met 
only when the sale is highly probable, the asset is available 
only when the sale is highly probable, the asset is available 
for immediate sale, and when it is expected to complete 
for immediate sale, and when it is expected to complete 
within one year. These assets are stated at the lower of 
within one year. These assets are stated at the lower of 
carrying amount and fair value less costs to sell. 
carrying amount and fair value less costs to sell. 

q) Cash and bank balances 
q) Cash and bank balances 

Cash and bank balances comprise cash at bank and in hand 
Cash and bank balances comprise cash at bank and in hand 
and short-term deposits with an original maturity date of 
and short-term deposits with an original maturity date of 
three months or less. Bank overdrafts are offset against cash 
three months or less. Bank overdrafts are offset against cash 
when a legal right of offset exists and where the Group can 
when a legal right of offset exists and where the Group can 
demonstrate the intention to net settle. For the purpose of 
demonstrate the intention to net settle. For the purpose of 
the cash flow statement, cash and cash equivalents consist 
the cash flow statement, cash and cash equivalents consist 
of cash and short-term deposits, less overdrafts, which are 
of cash and short-term deposits, less overdrafts, which are 
repayable on demand. 
repayable on demand. 

r) Provisions  
r) Provisions  

A provision is recognised in the balance sheet when the 
A provision is recognised in the balance sheet when the 
Group has a present legal or constructive obligation as 
Group has a present legal or constructive obligation as 
a result of a past event, it is more likely than not that an 
a result of a past event, it is more likely than not that an 
outflow of economic benefits will be required to settle the 
outflow of economic benefits will be required to settle the 
obligation, and the obligation can be estimated reliably. 
obligation, and the obligation can be estimated reliably. 
Provisions are discounted using the risk-free rate if the 
Provisions are discounted using the risk-free rate if the 
impact on the provision is deemed to be material. 
impact on the provision is deemed to be material. 

Provisions for onerous property related contracts are 
Provisions for onerous property related contracts are 
recognised when the Group believes that the unavoidable 
recognised when the Group believes that the unavoidable 
costs of meeting or exiting the lease obligations exceed the 
costs of meeting or exiting the lease obligations exceed the 
economic benefits expected to be received under the lease. 
economic benefits expected to be received under the lease. 

s) Employee benefit obligations 
s) Employee benefit obligations 

Wages, salaries, payroll tax, paid annual leave, sick leave, 
Wages, salaries, payroll tax, paid annual leave, sick leave, 
bonuses, and non-monetary benefits are accrued in the year 
bonuses, and non-monetary benefits are accrued in the year 
in which the associated services are rendered by employees 
in which the associated services are rendered by employees 
of the Group.  
of the Group.  

The Group operates a defined contribution pension 
The Group operates a defined contribution pension 
scheme for the benefit of its employees. The Group pays 
scheme for the benefit of its employees. The Group pays 
contributions into an independently administered fund via 
contributions into an independently administered fund via 
a salary sacrifice arrangement. The costs to the Group 
a salary sacrifice arrangement. The costs to the Group 
of providing these benefits are recognised in the Group 
of providing these benefits are recognised in the Group 
statement of comprehensive income and comprise the 
statement of comprehensive income and comprise the 
number of contributions payable to the scheme in the year. 
number of contributions payable to the scheme in the year. 

The Group operates several equity settled share-based 
The Group operates several equity settled share-based 
compensation plans. The fair value of the shares under such 
compensation plans. The fair value of the shares under such 
plans is recognised as an expense in the Group statement 
plans is recognised as an expense in the Group statement 
of comprehensive income. Where relevant, fair value is 
of comprehensive income. Where relevant, fair value is 
determined using the Black–Scholes option pricing model. 
determined using the Black–Scholes option pricing model. 
The amount to be expensed over the vesting period is 
The amount to be expensed over the vesting period is 
determined by reference to the fair value of share incentives 
determined by reference to the fair value of share incentives 
excluding the impact of any non-market vesting conditions. 
excluding the impact of any non-market vesting conditions. 
Non-market vesting conditions are considered as part of the 
Non-market vesting conditions are considered as part of the 
assumptions about the number of share incentives that are 
assumptions about the number of share incentives that are 
expected to vest. At each balance sheet date, the Group 
expected to vest. At each balance sheet date, the Group 
revises its estimate of the number of share incentives that 
revises its estimate of the number of share incentives that 
are expected to vest. The impact of the revision on original 
are expected to vest. The impact of the revision on original 
estimates, if any, is recognised in the Group statement of 
estimates, if any, is recognised in the Group statement of 
comprehensive income, with a corresponding adjustment 
comprehensive income, with a corresponding adjustment 
to equity over the remaining vesting period. The Group also 
to equity over the remaining vesting period. The Group also 
operates cash-settled awards. The fair value of the liability 
operates cash-settled awards. The fair value of the liability 
for these is revised at each balance sheet date and the 
for these is revised at each balance sheet date and the 
cost is recognised in the income statement over the 
cost is recognised in the income statement over the 
vesting period. 
vesting period. 

u) Share-based payments – Founder Share Plan 
u) Share-based payments – Founder Share Plan 

The founders of Superdry, Julian Dunkerton and James 
The founders of Superdry, Julian Dunkerton and James 
Holder, operate a share-based compensation plan those 
Holder, operate a share-based compensation plan those 
awards both cash and shares; for the purposes of IFRS 2 it is 
awards both cash and shares; for the purposes of IFRS 2 it is 
considered to be an equity-settled share-based 
considered to be an equity-settled share-based 
compensation plan. The Founder Share Plan (FSP) (see 
compensation plan. The Founder Share Plan (FSP) (see 
note 9 for further details) falls within the scope of IFRS 2 
note 9 for further details) falls within the scope of IFRS 2 
despite the Group neither purchasing nor issuing the shares, 
despite the Group neither purchasing nor issuing the shares, 
nor the cost of the cash being a Company expense. Fair 
nor the cost of the cash being a Company expense. Fair 
value is determined using the Monte Carlo pricing model. 
value is determined using the Monte Carlo pricing model. 
The amount to be expensed over the vesting period is 
The amount to be expensed over the vesting period is 
determined by reference to the fair value of share incentives, 
determined by reference to the fair value of share incentives, 
adjusted at the grant of each share incentive for dilution 
adjusted at the grant of each share incentive for dilution 
assumptions. These dilution assumptions are not revised 
assumptions. These dilution assumptions are not revised 
after the grant of the share incentive. Non-market vesting 
after the grant of the share incentive. Non-market vesting 
conditions are considered as part of the assumptions about 
conditions are considered as part of the assumptions about 
the number of share incentives that are expected to vest. 
the number of share incentives that are expected to vest. 
The impact of the revision on original estimates, if any, 
The impact of the revision on original estimates, if any, 
is recognised in the Group statement of comprehensive 
is recognised in the Group statement of comprehensive 
income, with a corresponding adjustment to equity over the 
income, with a corresponding adjustment to equity over the 
remaining vesting period. The measurement period for the 
remaining vesting period. The measurement period for the 
market-based vesting criteria expired over the course of the 
market-based vesting criteria expired over the course of the 
current year; an amount for the scheme is expensed in the 
current year; an amount for the scheme is expensed in the 
current year to reflect the original exercise period. 
current year to reflect the original exercise period. 

v) Trade and other payables 
v) Trade and other payables 

Trade and other payables, excluding lease incentives, are 
Trade and other payables, excluding lease incentives, are 
non-interest bearing and are initially recognised at their 
non-interest bearing and are initially recognised at their 
fair value and subsequently measured at amortised cost. 
fair value and subsequently measured at amortised cost. 
Generally, this results in their recognition at their 
Generally, this results in their recognition at their 
nominal value.  
nominal value.  

Contract liabilities 
Contract liabilities 
Contract liabilities are recognised by the Group where 
Contract liabilities are recognised by the Group where 
payment has been received and there is a future obligation 
payment has been received and there is a future obligation 
to transfer goods or services, but the threshold for revenue 
to transfer goods or services, but the threshold for revenue 
recognition has not yet been met. These primarily relate 
recognition has not yet been met. These primarily relate 
to the provision of gift cards and the timing of the sale 
to the provision of gift cards and the timing of the sale 
of goods. 
of goods. 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 

aa) Retained earnings  

1. Principal accounting policies continued 

ah) Impairment of financial assets 

The retained earnings reflect the accumulated profits and 
losses of the Group.  

ab) Merger reserve and other reserves  

The consolidation of the subsidiaries acquired in advance 
of the Initial Public Offering in March 2010 (C-Retail Limited, 
DKH Retail Limited, SuperGroup Concessions Limited, 
SuperGroup International Limited, SuperGroup Internet 
Limited and SuperGroup Retail Ireland Limited) into the 
financial statements of Superdry plc has been prepared 
under the principles of predecessor accounting, whereby an 
acquirer is not required to be identified, and all entities are 
included at their pre-combination carrying amounts. This 
accounting treatment leads to differences on consolidation 
between consideration and fair value of the associated net 
assets and this difference is included within equity as a 
merger reserve. The translation reserve relates to gains 
and losses arising on retranslating the net assets of 
overseas subsidiaries into sterling. 

ac) ESOP reserve  

Some Superdry Plc shares recognised as equity have been 
repurchased in order to settle future obligations under 
share-based payment arrangements. The amount of the 
consideration paid for the treasury shares, which includes 
directly attributable costs, is recognised as a deduction from 
equity. Repurchased shares are classified as treasury shares 
and are presented in the ESOP reserve. When treasury 
shares are sold or reissued subsequently, the amount 
received is recognised as an increase in equity and the 
resulting surplus or deficit on the transaction is presented 
within share premium. The Company applies the look 
through method, treating the employee benefit trust as an 
extension of Superdry Plc. Accordingly the treasury shares 
are recognised within equity in both the Group and Company 
financial statements.  

ad) Segment reporting 

Operating segments are reported in a manner consistent 
with the internal reporting provided to the Chief Operating 
Decision-Maker (CODM). The CODM, which is responsible 
for allocating resources and assessing performance of 
the operating segments, has been identified as the 
Executive Committee.  

At each reporting date the Group reviews the composition 
of its segments to reflect the impact of changes in reporting 
provided to the CODM or restructures in the business. 
Where changes in the operating segments are identified, the 
comparative information is restated where possible.  

w) Taxation  

The policy for current and deferred tax, when relevant, is 
as follows:  

•  tax on the profit or loss for the period will comprise 

current and deferred tax; 

•  current tax expense is calculated using the tax rates 

which have been enacted or substantively enacted at the 
balance sheet date, and any adjustment to tax payable in 
respect of previous years; 

•  deferred tax is provided using the balance sheet liability 
method, providing for temporary differences between 
the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for 
taxation purposes; 

•  the amount of deferred tax provided is based on 

the expected realisation or settlement of the carrying 
amount of assets and liabilities, using tax rates enacted 
or substantively enacted by the balance sheet date; 

•  a deferred tax asset is recognised only to the extent that 
it is probable that future taxable profits will be available 
against which the asset can be utilised. Deferred tax 
assets are reduced to the extent that it is no longer 
probable that the related tax benefit will be realised 
(see note 22); and 

•  deferred tax assets and liabilities are offset when there  
is a legally enforceable right to offset current tax assets 
against current tax liabilities and when the deferred tax 
assets and liabilities relate to taxes levied by the same 
taxation authority on either the same taxable entity or 
different taxable entities where there is an intention to 
settle the balances on a net basis.  

Uncertain tax positions 

A provision is recognised for those matters for which the tax 
determination is uncertain, but it is considered probable that 
there will be a future outflow of funds to a tax authority. The 
provisions are measured at the best estimate of the amount 
expected to become payable. The assessment is based on 
the judgement of tax professionals within the Company 
supported by previous experience in respect of such 
activities and in certain cases based on specialist 
independent tax advice. 

x) Dividends 

Dividends are recognised as a liability and deducted from 
equity at the balance sheet date only if they have been 
approved before or on the balance sheet date and not paid. 
Interim dividends are recognised in the period they are paid. 

y) Share capital 

Ordinary shares are classified as equity. The share capital 
represents the nominal value of shares that have been issued. 

z) Share premium 

The share premium account represents the excess of the 
issue price over the nominal value on ordinary shares issued, 
less incremental costs directly attributable to issue the 
new shares. 

The Group recognises a loss allowance for expected credit 

losses (ECL) on investments in debt instruments that are 

measured at amortised cost or at fair value through other 

comprehensive income (FVTOCI), trade receivables 

and lease receivables, as well as on financial guaranteed 

contracts. The amount of ECL is updated at each reporting 

date to reflect changes in credit risk since initial recognition 

of the respective financial instrument.  

The Group always recognises lifetime ECL for trade 

receivables and lease receivables. The ECL on these 

financial assets are estimated using a provision matrix based 

on the Group’s historical credit loss experience, adjusted for 

factors that are specific to the debtors, general economic 

conditions, and an assessment of both the current as well 

as the forecast direction of conditions at the reporting date. 

For all other financial instruments, the Group recognises 

lifetime ECL when there has been a significant increase in 

credit risk since initial recognition. A significant increase in 

credit risk is defined in note 34. However, if the credit risk on 

the financial instrument has not increased significantly since 

initial recognition, the Group measures the loss allowance 

for that financial instrument at an amount equal to 12-month 

ECL. Lifetime ECL represents the expected losses that will 

result from all possible default events over the expected 

life of a financial instrument. In contrast, 12-month ECL 

represents the portion of lifetime ECL that is expected to 

result from default events on a financial instrument that 

are possible within 12 months after the reporting date. 

ai) Climate change impact  

Climate change is a global challenge and emerging risk to 

businesses, people and the environment across the world. 

Although commitments we have made to date form part of 

the cashflow projections within our going concern and 

impairment assessments, the impact of climate change is 

not judged to have been a key driver in determining the 

outcomes of these exercises and is therefore not currently 

classified as a key source of estimation uncertainty. The 

Group will continue to review this classification as the 

assessment of the impacts, risk and opportunities presented 

by climate change and the Group’s commitments to address 

the challenges presented evolve over the coming years. 

ae) Cost of sales 

Cost of sales comprises movements between opening and 

closing inventories, purchases, carriage in, commissions 

payable, and other related expenses. As explained in note 1e, 

customers have a right of return. When customers exercise 

this right, the Group has a right to recover the product and 

as such recognises a right to returned goods asset and a 

corresponding adjustment to cost of sales. This is based 

on the historical rate of return. 

af) Government grants 

Government grants are not recognised until there is 

reasonable assurance that the Group will comply with the 

conditions attaching to them and that the grants will be 

received. Government grants are recognised in the Group 

statement of comprehensive income on a systematic basis 

over the periods in which the Group recognises an expense 

for the related costs for which the grants are intended to 

compensate. The income is directly offset against the 

expense for the related costs for which the grants are 

intended to compensate. 

ag) Adjusting items 

Adjusting items are disclosed separately in the Group 

statement of comprehensive income and are applied to the 

reported profit or loss before tax to arrive at the adjusted 

result. This presentation is consistent with the way that 

financial performance is measured by management and 

reported internally. In determining whether events or 

transactions are treated as adjusting items, management 

considers quantitative as well as qualitative factors. Adjusting 

items are identified by virtue of their size, nature or incidence. 

Examples of charges or credits meeting the above definition, 

and which have been presented as adjusting items in the 

current and/or prior years, include: 

•  acquisitions/disposals of significant businesses 

and investments; 

• 

impact on deferred tax assets/liabilities for changes in 

tax rates; 

•  business restructuring programmes; 

•  derecognition of deferred tax assets; 

•  asset impairment and onerous property related 

contracts charges; 

•  the movement in the fair value of unrealised financial 

derivatives; and 

• 

IFRS 2 charges in respect of FSP. 

Further information about the determination of adjusting 

items in financial year 2022 is included in notes 6 and 36.  

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

1. Principal accounting policies continued 

aa) Retained earnings  

1. Principal accounting policies continued 
1. Principal accounting policies continued 

ah) Impairment of financial assets 
ah) Impairment of financial assets 

The retained earnings reflect the accumulated profits and 

losses of the Group.  

ab) Merger reserve and other reserves  

The consolidation of the subsidiaries acquired in advance 

of the Initial Public Offering in March 2010 (C-Retail Limited, 

DKH Retail Limited, SuperGroup Concessions Limited, 

SuperGroup International Limited, SuperGroup Internet 

Limited and SuperGroup Retail Ireland Limited) into the 

financial statements of Superdry plc has been prepared 

under the principles of predecessor accounting, whereby an 

acquirer is not required to be identified, and all entities are 

included at their pre-combination carrying amounts. This 

accounting treatment leads to differences on consolidation 

between consideration and fair value of the associated net 

assets and this difference is included within equity as a 

merger reserve. The translation reserve relates to gains 

and losses arising on retranslating the net assets of 

overseas subsidiaries into sterling. 

ac) ESOP reserve  

Some Superdry Plc shares recognised as equity have been 

repurchased in order to settle future obligations under 

share-based payment arrangements. The amount of the 

consideration paid for the treasury shares, which includes 

directly attributable costs, is recognised as a deduction from 

equity. Repurchased shares are classified as treasury shares 

and are presented in the ESOP reserve. When treasury 

shares are sold or reissued subsequently, the amount 

received is recognised as an increase in equity and the 

resulting surplus or deficit on the transaction is presented 

within share premium. The Company applies the look 

through method, treating the employee benefit trust as an 

extension of Superdry Plc. Accordingly the treasury shares 

are recognised within equity in both the Group and Company 

financial statements.  

ad) Segment reporting 

Operating segments are reported in a manner consistent 

with the internal reporting provided to the Chief Operating 

Decision-Maker (CODM). The CODM, which is responsible 

for allocating resources and assessing performance of 

the operating segments, has been identified as the 

Executive Committee.  

At each reporting date the Group reviews the composition 

of its segments to reflect the impact of changes in reporting 

provided to the CODM or restructures in the business. 

Where changes in the operating segments are identified, the 

comparative information is restated where possible.  

w) Taxation  

as follows:  

The policy for current and deferred tax, when relevant, is 

•  tax on the profit or loss for the period will comprise 

current and deferred tax; 

•  current tax expense is calculated using the tax rates 

which have been enacted or substantively enacted at the 

balance sheet date, and any adjustment to tax payable in 

respect of previous years; 

•  deferred tax is provided using the balance sheet liability 

method, providing for temporary differences between 

the carrying amounts of assets and liabilities for financial 

reporting purposes and the amounts used for 

taxation purposes; 

•  the amount of deferred tax provided is based on 

the expected realisation or settlement of the carrying 

amount of assets and liabilities, using tax rates enacted 

or substantively enacted by the balance sheet date; 

•  a deferred tax asset is recognised only to the extent that 

it is probable that future taxable profits will be available 

against which the asset can be utilised. Deferred tax 

assets are reduced to the extent that it is no longer 

probable that the related tax benefit will be realised 

(see note 22); and 

•  deferred tax assets and liabilities are offset when there  

is a legally enforceable right to offset current tax assets 

against current tax liabilities and when the deferred tax 

assets and liabilities relate to taxes levied by the same 

taxation authority on either the same taxable entity or 

different taxable entities where there is an intention to 

settle the balances on a net basis.  

Uncertain tax positions 

A provision is recognised for those matters for which the tax 

determination is uncertain, but it is considered probable that 

there will be a future outflow of funds to a tax authority. The 

provisions are measured at the best estimate of the amount 

expected to become payable. The assessment is based on 

the judgement of tax professionals within the Company 

supported by previous experience in respect of such 

activities and in certain cases based on specialist 

independent tax advice. 

x) Dividends 

Dividends are recognised as a liability and deducted from 

equity at the balance sheet date only if they have been 

approved before or on the balance sheet date and not paid. 

Interim dividends are recognised in the period they are paid. 

Ordinary shares are classified as equity. The share capital 

represents the nominal value of shares that have been issued. 

y) Share capital 

z) Share premium 

The share premium account represents the excess of the 

issue price over the nominal value on ordinary shares issued, 

less incremental costs directly attributable to issue the 

new shares. 

The Group recognises a loss allowance for expected credit 
The Group recognises a loss allowance for expected credit 
losses (ECL) on investments in debt instruments that are 
losses (ECL) on investments in debt instruments that are 
measured at amortised cost or at fair value through other 
measured at amortised cost or at fair value through other 
comprehensive income (FVTOCI), trade receivables 
comprehensive income (FVTOCI), trade receivables 
and lease receivables, as well as on financial guaranteed 
and lease receivables, as well as on financial guaranteed 
contracts. The amount of ECL is updated at each reporting 
contracts. The amount of ECL is updated at each reporting 
date to reflect changes in credit risk since initial recognition 
date to reflect changes in credit risk since initial recognition 
of the respective financial instrument.  
of the respective financial instrument.  

The Group always recognises lifetime ECL for trade 
The Group always recognises lifetime ECL for trade 
receivables and lease receivables. The ECL on these 
receivables and lease receivables. The ECL on these 
financial assets are estimated using a provision matrix based 
financial assets are estimated using a provision matrix based 
on the Group’s historical credit loss experience, adjusted for 
on the Group’s historical credit loss experience, adjusted for 
factors that are specific to the debtors, general economic 
factors that are specific to the debtors, general economic 
conditions, and an assessment of both the current as well 
conditions, and an assessment of both the current as well 
as the forecast direction of conditions at the reporting date. 
as the forecast direction of conditions at the reporting date. 

For all other financial instruments, the Group recognises 
For all other financial instruments, the Group recognises 
lifetime ECL when there has been a significant increase in 
lifetime ECL when there has been a significant increase in 
credit risk since initial recognition. A significant increase in 
credit risk since initial recognition. A significant increase in 
credit risk is defined in note 34. However, if the credit risk on 
credit risk is defined in note 34. However, if the credit risk on 
the financial instrument has not increased significantly since 
the financial instrument has not increased significantly since 
initial recognition, the Group measures the loss allowance 
initial recognition, the Group measures the loss allowance 
for that financial instrument at an amount equal to 12-month 
for that financial instrument at an amount equal to 12-month 
ECL. Lifetime ECL represents the expected losses that will 
ECL. Lifetime ECL represents the expected losses that will 
result from all possible default events over the expected 
result from all possible default events over the expected 
life of a financial instrument. In contrast, 12-month ECL 
life of a financial instrument. In contrast, 12-month ECL 
represents the portion of lifetime ECL that is expected to 
represents the portion of lifetime ECL that is expected to 
result from default events on a financial instrument that 
result from default events on a financial instrument that 
are possible within 12 months after the reporting date. 
are possible within 12 months after the reporting date. 

ai) Climate change impact  
ai) Climate change impact  

Climate change is a global challenge and emerging risk to 
Climate change is a global challenge and emerging risk to 
businesses, people and the environment across the world. 
businesses, people and the environment across the world. 
Although commitments we have made to date form part of 
Although commitments we have made to date form part of 
the cashflow projections within our going concern and 
the cashflow projections within our going concern and 
impairment assessments, the impact of climate change is 
impairment assessments, the impact of climate change is 
not judged to have been a key driver in determining the 
not judged to have been a key driver in determining the 
outcomes of these exercises and is therefore not currently 
outcomes of these exercises and is therefore not currently 
classified as a key source of estimation uncertainty. The 
classified as a key source of estimation uncertainty. The 
Group will continue to review this classification as the 
Group will continue to review this classification as the 
assessment of the impacts, risk and opportunities presented 
assessment of the impacts, risk and opportunities presented 
by climate change and the Group’s commitments to address 
by climate change and the Group’s commitments to address 
the challenges presented evolve over the coming years. 
the challenges presented evolve over the coming years. 

ae) Cost of sales 
ae) Cost of sales 

Cost of sales comprises movements between opening and 
Cost of sales comprises movements between opening and 
closing inventories, purchases, carriage in, commissions 
closing inventories, purchases, carriage in, commissions 
payable, and other related expenses. As explained in note 1e, 
payable, and other related expenses. As explained in note 1e, 
customers have a right of return. When customers exercise 
customers have a right of return. When customers exercise 
this right, the Group has a right to recover the product and 
this right, the Group has a right to recover the product and 
as such recognises a right to returned goods asset and a 
as such recognises a right to returned goods asset and a 
corresponding adjustment to cost of sales. This is based 
corresponding adjustment to cost of sales. This is based 
on the historical rate of return. 
on the historical rate of return. 

af) Government grants 
af) Government grants 

Government grants are not recognised until there is 
Government grants are not recognised until there is 
reasonable assurance that the Group will comply with the 
reasonable assurance that the Group will comply with the 
conditions attaching to them and that the grants will be 
conditions attaching to them and that the grants will be 
received. Government grants are recognised in the Group 
received. Government grants are recognised in the Group 
statement of comprehensive income on a systematic basis 
statement of comprehensive income on a systematic basis 
over the periods in which the Group recognises an expense 
over the periods in which the Group recognises an expense 
for the related costs for which the grants are intended to 
for the related costs for which the grants are intended to 
compensate. The income is directly offset against the 
compensate. The income is directly offset against the 
expense for the related costs for which the grants are 
expense for the related costs for which the grants are 
intended to compensate. 
intended to compensate. 

ag) Adjusting items 
ag) Adjusting items 

Adjusting items are disclosed separately in the Group 
Adjusting items are disclosed separately in the Group 
statement of comprehensive income and are applied to the 
statement of comprehensive income and are applied to the 
reported profit or loss before tax to arrive at the adjusted 
reported profit or loss before tax to arrive at the adjusted 
result. This presentation is consistent with the way that 
result. This presentation is consistent with the way that 
financial performance is measured by management and 
financial performance is measured by management and 
reported internally. In determining whether events or 
reported internally. In determining whether events or 
transactions are treated as adjusting items, management 
transactions are treated as adjusting items, management 
considers quantitative as well as qualitative factors. Adjusting 
considers quantitative as well as qualitative factors. Adjusting 
items are identified by virtue of their size, nature or incidence. 
items are identified by virtue of their size, nature or incidence. 

Examples of charges or credits meeting the above definition, 
Examples of charges or credits meeting the above definition, 
and which have been presented as adjusting items in the 
and which have been presented as adjusting items in the 
current and/or prior years, include: 
current and/or prior years, include: 

•  acquisitions/disposals of significant businesses 
•  acquisitions/disposals of significant businesses 

and investments; 
and investments; 

• 
• 

impact on deferred tax assets/liabilities for changes in 
impact on deferred tax assets/liabilities for changes in 
tax rates; 
tax rates; 

•  business restructuring programmes; 
•  business restructuring programmes; 

•  derecognition of deferred tax assets; 
•  derecognition of deferred tax assets; 

•  asset impairment and onerous property related 
•  asset impairment and onerous property related 

contracts charges; 
contracts charges; 

•  the movement in the fair value of unrealised financial 
•  the movement in the fair value of unrealised financial 

derivatives; and 
derivatives; and 

• 
• 

IFRS 2 charges in respect of FSP. 
IFRS 2 charges in respect of FSP. 

Further information about the determination of adjusting 
Further information about the determination of adjusting 
items in financial year 2022 is included in notes 6 and 36.  
items in financial year 2022 is included in notes 6 and 36.  

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

2. Critical accounting judgements and key 
sources of estimation uncertainty in applying 
accounting policies 
The preparation of the financial statements requires 
judgements, estimates and assumptions to be made that 
affect the reported value of assets, liabilities, revenues, and 
expenses. The nature of estimation and judgement means 
that actual outcomes could differ from expectation.  

Key sources of estimation uncertainty  
Management consider that accounting estimates and 
assumptions made in relation to the following items have a 
significant risk of resulting in a material adjustment to the 
carrying amounts of assets and liabilities within the next 
financial period. 

Store impairment estimates 
Store assets (as with other financial and non-financial assets) 
are subject to impairment based on whether current or future 
events and circumstances suggest that their recoverable 
amount may be less than their carrying value. Recoverable 
amount is based on the higher of the value in use and fair value 
less costs to dispose, although as all the Group’s owned 
stores are leasehold, only value in use has been considered in 
the impairment assessment. Value in use is calculated from 
expected future cash flows using suitable discount rates and 
including management assumptions and estimates of future 
performance. Store asset carrying values are inclusive of any 
right-of-use assets following the transition to IFRS 16. An 
impairment charge of £24.2m (2021: £22.8m) and an 
impairment reversal of £7.4m (2021: £12.1m) were recognised 
in the period (net impairment of £16.8m, 2021: £10.7m). 

For impairment testing purposes, the Group has determined 
that each store is a CGU. Each CGU is tested for impairment 
if any indicators of impairment have been identified. All 220 
owned stores have been tested for impairment in the 
current year.  

The key estimates for the value in use calculations are those 
regarding expected changes in future cash flows and the 
allocation of central costs. The key assumptions used in 
determining store cash flows are the growth in both sales 
and gross margin set out in the medium-term plan, as well as 
operational savings and cost efficiencies identified across 
the Group and incorporated into forecast cash flows. 

The value in use of each CGU is calculated based on the 
Group’s latest budget and forecast cash flows, covering a 
five-year period (the medium-term financial plan), which 
has regard for historic performance, knowledge of the 
current market and the impact of current macroeconomic 
conditions, together with the Group’s views on the 
achievable growth, all of which have been reviewed and 
approved by the Board. The medium-term financial plan is 
prepared on a ‘top down’ basis and has been attributed to 
individual stores based on their historic performance relative 
to the rest of the store estate.  

Cash flows beyond this five-year period as set out in the 
medium-term financial plan are extrapolated using long-term 
growth rates that are indicative of country-specific rates. 
The cash flows are discounted using the appropriate 
discount rate. The cash flows are modelled for each store 
through to their lease expiry date. Lease extensions have 
only been assumed in the modelling where they have been 
agreed with landlords.  

Central costs are attributed to store CGUs where they 
can be allocated on a reasonable and consistent basis, 
and assumptions are required to determine the basis for 
allocation. In addition to directly attributable store costs, 
other relevant operating costs have been attributed to store 
CGUs on a reasonable and consistent basis where possible, 
which include certain distribution, IT, HR and marketing 
expenses, totalling 10-15% of the overall annual cost base.  

Management estimates discount rates using pre-tax rates 
that reflect the current market assessment of the time value 
of money and the risks specific to the CGUs. The pre-tax 
discount rates range from 11.35% to 17.7% (2021: 12.6% to 
15.1%) and are derived from the Group’s post-tax WACC 
range of 11.1% to 13.8% (2021: 10.0% to 11.6%). A 500bps 
change in the discount rates would result in a £3.9m 
increase or £4.1m decrease in the net impairment. 

Further significant costs (or credits) may be recorded in future 
years. The level of uncertainty in the Group forecasts has been 
exacerbated by external factors such as input price inflation 
and the squeeze on consumer budgets, largely driven by rising 
inflation. The forecasts are also dependent on the longer-term 
impact of Covid-19 on consumer behaviour, as well as the 
success of the brand reset.  

During the year, the Group has recognised a net impairment 
charge of £2.4m (2021: £3.3m) relating to property, plant and 
equipment and a net impairment charge of £14.4m (2021: 
£7.4m) relating to right-of-use assets. These impairment 
charges have been recognised as part of adjusting items 
within selling, general and administrative expenses. The 
carrying value of property, plant and equipment (note 18), 
right-of-use assets (note 30) and intangible assets (note 19) 
after the impairment assessment is £144.9m.  

2. Critical accounting judgements and key 

sources of estimation uncertainty in applying 

accounting policies continued 

The Group has carried out a sensitivity analysis on the 

impairment tests for its owned store portfolio on an 

aggregated basis for property, plant and equipment, right-

of-use assets and intangibles, using various reasonably 

possible scenarios based on recent market movements 

including discount rates and a change to the sales and 

margin assumptions in the medium-term financial plan: 

•  An increase of 200bps in the gross margin rate in all years 

for each territory would decrease net impairment by £4.9m 

•  A decrease of 200bps in the gross margin rate in all years 

for each territory would increase net impairment by £5.2m 

•  An increase of 10% in the year 1 sales growth for each 

territory would decrease net impairment by £3.7m 

•  A decrease of 10% in the year 1 sales growth for each 

territory would increase net impairment by £4.0m 

•  A 20% change in the central costs being allocated to the 

store CGUs would increase net impairment by £1.9m 

Onerous property related contracts provisions 

Management has also assessed whether impaired and 

unprofitable stores require an onerous provision for the 

property related contracts. An onerous property related 

contracts provision is recognised when the Group believes 

related obligations exceed the benefits expected to be 

received under the lease. The property related contracts 

relate primarily to service charges. Onerous property related 

contracts provisions are no longer recognised on fixed rental 

expenses, following the transition to IFRS 16. 

The calculation of the net present value of future cash flows 

is based on the same assumptions for growth rates and 

expected changes to future cash flows as set out above 

for store impairments, discounted at the appropriate risk 

adjusted rate. The costs of exiting property related contracts 

as set out in the lease agreement, either at the end of the 

lease or the lease break date (whichever is shorter), have 

been considered in the calculation.  

Based on the factors set out above, the Group has 

reassessed the onerous property related contract provision 

as being £8.4m (2021: £12.1m). This value is after a net 

£1.0m provision release on exited stores, credited to the 

Group statement of comprehensive income (2021: £0.5m 

provision release on exited stores). The provision is also 

stated after utilisation of the brought forward provision of 

£4.3m (2021: 4.2m). The charge recognised in respect of the 

net increase to the onerous lease provision is £1.5m (2022: 

£5.1m), which is required to increase the provision to £8.4m, 

based on the outcome of the year end assessment.  

The onerous property related contracts provision charge of 

£1.5m has been recognised within adjusting items within 

selling, general and administrative expenses. Further 

significant costs (or credits) may be recorded in future years 

dependent on the Group’s trading performance. 

A 500bps increase/decrease in the risk-free rates would 

result in a £0.9m increase or £1.1m decrease in the onerous 

lease provision. 

The Group has performed sensitivity analysis on the 

onerous property related contract provisions using 

reasonably possible scenarios based on recent market 

movements, consistent with those sensitivities disclosed 

above in the ‘store impairment’ section: 

•  An increase of 200bps in the margin rate in all years 

for each territory would decrease the onerous property 

related contracts charge by £0.2m 

•  A decrease of 200bps in the margin rate in all years for 

each territory would increase the onerous property related 

contracts charge by £1.4m 

•  An increase of 10% in year 1 sales growth for each territory 

would decrease the onerous property related contracts 

charge by £0.2m 

charge by £0.2m 

•  A decrease of 10% in year 1 sales growth for each territory 

would increase the onerous property related contracts 

The impairment of trade and other receivables is based on 

management’s estimate of the ECL. These are calculated 

using the Group’s historical credit loss experience, with 

adjustments for general economic conditions and an 

assessment of conditions at the reporting date. The 

estimation uncertainty relates to the allowance for 

expected credit losses of £4.7m (2021: £8.6m) which 

includes a specific provision and an ECL provision. 

The specific provision of £3.2m (2021: £6.0m) is calculated 

for higher risk trade receivables, relating to customers who 

have balances over £30k that are at least 30 days overdue. 

This provision is calculated based on a specific review of the 

exposure to each customer, net of credit enhancements and 

taking into consideration their payment history. There is a 

range of possible outcomes for the specific provision; an 

indication of the maximum possible exposure is that the 

specific provision of £3.2m (2021: £6.0m) covers gross 

debtors of £7.1m (2021: £10.5m). 

that the unavoidable costs of meeting or exiting the property 

Recoverability of trade debtors 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

2. Critical accounting judgements and key 

sources of estimation uncertainty in applying 

accounting policies 

The preparation of the financial statements requires 

judgements, estimates and assumptions to be made that 

affect the reported value of assets, liabilities, revenues, and 

expenses. The nature of estimation and judgement means 

that actual outcomes could differ from expectation.  

Key sources of estimation uncertainty  

Management consider that accounting estimates and 

assumptions made in relation to the following items have a 

significant risk of resulting in a material adjustment to the 

carrying amounts of assets and liabilities within the next 

financial period. 

Store impairment estimates 

Store assets (as with other financial and non-financial assets) 

are subject to impairment based on whether current or future 

events and circumstances suggest that their recoverable 

amount may be less than their carrying value. Recoverable 

amount is based on the higher of the value in use and fair value 

less costs to dispose, although as all the Group’s owned 

stores are leasehold, only value in use has been considered in 

the impairment assessment. Value in use is calculated from 

expected future cash flows using suitable discount rates and 

including management assumptions and estimates of future 

performance. Store asset carrying values are inclusive of any 

right-of-use assets following the transition to IFRS 16. An 

impairment charge of £24.2m (2021: £22.8m) and an 

impairment reversal of £7.4m (2021: £12.1m) were recognised 

in the period (net impairment of £16.8m, 2021: £10.7m). 

For impairment testing purposes, the Group has determined 

that each store is a CGU. Each CGU is tested for impairment 

if any indicators of impairment have been identified. All 220 

owned stores have been tested for impairment in the 

current year.  

The key estimates for the value in use calculations are those 

regarding expected changes in future cash flows and the 

allocation of central costs. The key assumptions used in 

determining store cash flows are the growth in both sales 

and gross margin set out in the medium-term plan, as well as 

operational savings and cost efficiencies identified across 

the Group and incorporated into forecast cash flows. 

The value in use of each CGU is calculated based on the 

Group’s latest budget and forecast cash flows, covering a 

five-year period (the medium-term financial plan), which 

has regard for historic performance, knowledge of the 

current market and the impact of current macroeconomic 

conditions, together with the Group’s views on the 

achievable growth, all of which have been reviewed and 

approved by the Board. The medium-term financial plan is 

prepared on a ‘top down’ basis and has been attributed to 

individual stores based on their historic performance relative 

to the rest of the store estate.  

Cash flows beyond this five-year period as set out in the 

medium-term financial plan are extrapolated using long-term 

growth rates that are indicative of country-specific rates. 

The cash flows are discounted using the appropriate 

discount rate. The cash flows are modelled for each store 

through to their lease expiry date. Lease extensions have 

only been assumed in the modelling where they have been 

agreed with landlords.  

Central costs are attributed to store CGUs where they 

can be allocated on a reasonable and consistent basis, 

and assumptions are required to determine the basis for 

allocation. In addition to directly attributable store costs, 

other relevant operating costs have been attributed to store 

CGUs on a reasonable and consistent basis where possible, 

which include certain distribution, IT, HR and marketing 

expenses, totalling 10-15% of the overall annual cost base.  

Management estimates discount rates using pre-tax rates 

that reflect the current market assessment of the time value 

of money and the risks specific to the CGUs. The pre-tax 

discount rates range from 11.35% to 17.7% (2021: 12.6% to 

15.1%) and are derived from the Group’s post-tax WACC 

range of 11.1% to 13.8% (2021: 10.0% to 11.6%). A 500bps 

change in the discount rates would result in a £3.9m 

increase or £4.1m decrease in the net impairment. 

Further significant costs (or credits) may be recorded in future 

years. The level of uncertainty in the Group forecasts has been 

exacerbated by external factors such as input price inflation 

and the squeeze on consumer budgets, largely driven by rising 

inflation. The forecasts are also dependent on the longer-term 

impact of Covid-19 on consumer behaviour, as well as the 

success of the brand reset.  

During the year, the Group has recognised a net impairment 

charge of £2.4m (2021: £3.3m) relating to property, plant and 

equipment and a net impairment charge of £14.4m (2021: 

£7.4m) relating to right-of-use assets. These impairment 

charges have been recognised as part of adjusting items 

within selling, general and administrative expenses. The 

carrying value of property, plant and equipment (note 18), 

right-of-use assets (note 30) and intangible assets (note 19) 

after the impairment assessment is £144.9m.  

2. Critical accounting judgements and key 
2. Critical accounting judgements and key 
sources of estimation uncertainty in applying 
sources of estimation uncertainty in applying 
accounting policies continued 
accounting policies continued 
The Group has carried out a sensitivity analysis on the 
The Group has carried out a sensitivity analysis on the 
impairment tests for its owned store portfolio on an 
impairment tests for its owned store portfolio on an 
aggregated basis for property, plant and equipment, right-
aggregated basis for property, plant and equipment, right-
of-use assets and intangibles, using various reasonably 
of-use assets and intangibles, using various reasonably 
possible scenarios based on recent market movements 
possible scenarios based on recent market movements 
including discount rates and a change to the sales and 
including discount rates and a change to the sales and 
margin assumptions in the medium-term financial plan: 
margin assumptions in the medium-term financial plan: 

•  An increase of 200bps in the gross margin rate in all years 
•  An increase of 200bps in the gross margin rate in all years 
for each territory would decrease net impairment by £4.9m 
for each territory would decrease net impairment by £4.9m 

•  A decrease of 200bps in the gross margin rate in all years 
•  A decrease of 200bps in the gross margin rate in all years 
for each territory would increase net impairment by £5.2m 
for each territory would increase net impairment by £5.2m 

•  An increase of 10% in the year 1 sales growth for each 
•  An increase of 10% in the year 1 sales growth for each 
territory would decrease net impairment by £3.7m 
territory would decrease net impairment by £3.7m 

•  A decrease of 10% in the year 1 sales growth for each 
•  A decrease of 10% in the year 1 sales growth for each 
territory would increase net impairment by £4.0m 
territory would increase net impairment by £4.0m 

•  A 20% change in the central costs being allocated to the 
•  A 20% change in the central costs being allocated to the 
store CGUs would increase net impairment by £1.9m 
store CGUs would increase net impairment by £1.9m 

Onerous property related contracts provisions 
Onerous property related contracts provisions 
Management has also assessed whether impaired and 
Management has also assessed whether impaired and 
unprofitable stores require an onerous provision for the 
unprofitable stores require an onerous provision for the 
property related contracts. An onerous property related 
property related contracts. An onerous property related 
contracts provision is recognised when the Group believes 
contracts provision is recognised when the Group believes 
that the unavoidable costs of meeting or exiting the property 
that the unavoidable costs of meeting or exiting the property 
related obligations exceed the benefits expected to be 
related obligations exceed the benefits expected to be 
received under the lease. The property related contracts 
received under the lease. The property related contracts 
relate primarily to service charges. Onerous property related 
relate primarily to service charges. Onerous property related 
contracts provisions are no longer recognised on fixed rental 
contracts provisions are no longer recognised on fixed rental 
expenses, following the transition to IFRS 16. 
expenses, following the transition to IFRS 16. 

The calculation of the net present value of future cash flows 
The calculation of the net present value of future cash flows 
is based on the same assumptions for growth rates and 
is based on the same assumptions for growth rates and 
expected changes to future cash flows as set out above 
expected changes to future cash flows as set out above 
for store impairments, discounted at the appropriate risk 
for store impairments, discounted at the appropriate risk 
adjusted rate. The costs of exiting property related contracts 
adjusted rate. The costs of exiting property related contracts 
as set out in the lease agreement, either at the end of the 
as set out in the lease agreement, either at the end of the 
lease or the lease break date (whichever is shorter), have 
lease or the lease break date (whichever is shorter), have 
been considered in the calculation.  
been considered in the calculation.  

Based on the factors set out above, the Group has 
Based on the factors set out above, the Group has 
reassessed the onerous property related contract provision 
reassessed the onerous property related contract provision 
as being £8.4m (2021: £12.1m). This value is after a net 
as being £8.4m (2021: £12.1m). This value is after a net 
£1.0m provision release on exited stores, credited to the 
£1.0m provision release on exited stores, credited to the 
Group statement of comprehensive income (2021: £0.5m 
Group statement of comprehensive income (2021: £0.5m 
provision release on exited stores). The provision is also 
provision release on exited stores). The provision is also 
stated after utilisation of the brought forward provision of 
stated after utilisation of the brought forward provision of 
£4.3m (2021: 4.2m). The charge recognised in respect of the 
£4.3m (2021: 4.2m). The charge recognised in respect of the 
net increase to the onerous lease provision is £1.5m (2022: 
net increase to the onerous lease provision is £1.5m (2022: 
£5.1m), which is required to increase the provision to £8.4m, 
£5.1m), which is required to increase the provision to £8.4m, 
based on the outcome of the year end assessment.  
based on the outcome of the year end assessment.  

The onerous property related contracts provision charge of 
The onerous property related contracts provision charge of 
£1.5m has been recognised within adjusting items within 
£1.5m has been recognised within adjusting items within 
selling, general and administrative expenses. Further 
selling, general and administrative expenses. Further 
significant costs (or credits) may be recorded in future years 
significant costs (or credits) may be recorded in future years 
dependent on the Group’s trading performance. 
dependent on the Group’s trading performance. 

A 500bps increase/decrease in the risk-free rates would 
A 500bps increase/decrease in the risk-free rates would 
result in a £0.9m increase or £1.1m decrease in the onerous 
result in a £0.9m increase or £1.1m decrease in the onerous 
lease provision. 
lease provision. 

The Group has performed sensitivity analysis on the 
The Group has performed sensitivity analysis on the 
onerous property related contract provisions using 
onerous property related contract provisions using 
reasonably possible scenarios based on recent market 
reasonably possible scenarios based on recent market 
movements, consistent with those sensitivities disclosed 
movements, consistent with those sensitivities disclosed 
above in the ‘store impairment’ section: 
above in the ‘store impairment’ section: 

•  An increase of 200bps in the margin rate in all years 
•  An increase of 200bps in the margin rate in all years 

for each territory would decrease the onerous property 
for each territory would decrease the onerous property 
related contracts charge by £0.2m 
related contracts charge by £0.2m 

•  A decrease of 200bps in the margin rate in all years for 
•  A decrease of 200bps in the margin rate in all years for 

each territory would increase the onerous property related 
each territory would increase the onerous property related 
contracts charge by £1.4m 
contracts charge by £1.4m 

•  An increase of 10% in year 1 sales growth for each territory 
•  An increase of 10% in year 1 sales growth for each territory 
would decrease the onerous property related contracts 
would decrease the onerous property related contracts 
charge by £0.2m 
charge by £0.2m 

•  A decrease of 10% in year 1 sales growth for each territory 
•  A decrease of 10% in year 1 sales growth for each territory 
would increase the onerous property related contracts 
would increase the onerous property related contracts 
charge by £0.2m 
charge by £0.2m 

Recoverability of trade debtors 
Recoverability of trade debtors 

The impairment of trade and other receivables is based on 
The impairment of trade and other receivables is based on 
management’s estimate of the ECL. These are calculated 
management’s estimate of the ECL. These are calculated 
using the Group’s historical credit loss experience, with 
using the Group’s historical credit loss experience, with 
adjustments for general economic conditions and an 
adjustments for general economic conditions and an 
assessment of conditions at the reporting date. The 
assessment of conditions at the reporting date. The 
estimation uncertainty relates to the allowance for 
estimation uncertainty relates to the allowance for 
expected credit losses of £4.7m (2021: £8.6m) which 
expected credit losses of £4.7m (2021: £8.6m) which 
includes a specific provision and an ECL provision. 
includes a specific provision and an ECL provision. 

The specific provision of £3.2m (2021: £6.0m) is calculated 
The specific provision of £3.2m (2021: £6.0m) is calculated 
for higher risk trade receivables, relating to customers who 
for higher risk trade receivables, relating to customers who 
have balances over £30k that are at least 30 days overdue. 
have balances over £30k that are at least 30 days overdue. 
This provision is calculated based on a specific review of the 
This provision is calculated based on a specific review of the 
exposure to each customer, net of credit enhancements and 
exposure to each customer, net of credit enhancements and 
taking into consideration their payment history. There is a 
taking into consideration their payment history. There is a 
range of possible outcomes for the specific provision; an 
range of possible outcomes for the specific provision; an 
indication of the maximum possible exposure is that the 
indication of the maximum possible exposure is that the 
specific provision of £3.2m (2021: £6.0m) covers gross 
specific provision of £3.2m (2021: £6.0m) covers gross 
debtors of £7.1m (2021: £10.5m). 
debtors of £7.1m (2021: £10.5m). 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

2. Critical accounting judgements and key 
sources of estimation uncertainty in applying 
accounting policies continued 
The ECL provision of £1.5m (2021: £2.6m) is calculated for 
the aggregated remaining debtors profiled by country, net of 
credit enhancements, and assuming country-specific default 
rates. The country-specific default rates were prepared 
using the Group’s historic loss experience in the relevant 
country, which has also been adjusted for forward-looking 
information. A range of reasonably possible outcomes for 
the ECL provision, is £0.5m-£2.1m. The lower end of the 
range does not adjust historic loss experience for forward 
looking information. The higher-end of the range assumes a 
four-fold level of credit risk for each country at the reporting 
date, compared to average historic loss experience. 

See notes 24 and 34 for further details. 

Impairment of Superdry Plc’s investment in subsidiaries 

Under IAS 36, an impairment review is performed in respect 
of Superdry Plc’s investment in subsidiaries, whenever an 
indicator of impairment has been identified. The reduction in 
the Group’s market capitalisation as of the reporting date 
has been considered an indicator of impairment and an 
impairment review performed accordingly. The impairment 
review of Superdry Plc’s investment in subsidiaries has been 
performed using the same assumptions for growth rates and 
expected changes to future cash flows as set out above 
for store impairments. The Group’s medium-term plan is 
used as the basis for determining the enterprise value of 
each subsidiary within the Group. Certain assumptions have 
been applied in the allocation of future forecast Group cash 
flows between the individual subsidiaries of Superdry Plc. 
These allocations have been based upon the current mix of 
cash flows within the Group. The enterprise value for each 
subsidiary has been adjusted for net debt to determine each 
subsidiary’s equity value. The cash, overdraft and 
intercompany position of each subsidiary at the reporting 
date has been used to determine the net debt. An 
impairment has been recorded wherever the carrying value 
of the investment in the subsidiary exceeds the equity value. 
As a result of the impairment review, an impairment of 
£97.7m was identified in respect of DKH Retail Ltd. 

The Company has performed sensitivity analysis on the 
impairment review using reasonably possible scenarios 
based on recent market movements. The investment in DKH 
Retail Ltd is particularly sensitive to any changes to the 
group-wide forecasts due to the transfer pricing policy 
applied by the Group, under which many subsidiaries 
operate as limited risk distributors. As a result of the transfer 
pricing policy DKH Retail Ltd is exposed to both upside and 
downside in the group-wide performance.  

•  An increase/decrease of 200bps in the gross margin rate 
in all years for each territory would decrease/increase the 
investment impairment by £97.7m and £88.3m 
respectively. 

•  An increase/decrease of 10% in group-wide sales for 

each territory in all years would decrease/increase the 
investment impairment by £97.7m and £88.3m 
respectively. 

•  An increase/decrease of 100bps in the discount rates 
applied would increase/decrease the investment 
impairment by £3.9m and £4.3m respectively. 

Further details are included in note 20. 

Management consider that judgements made in the process 
of applying the Group’s accounting policies that could have 
a significant effect on the amounts recognised in the Group 
financial statements are as follows: 

Attributing Ecommerce sales and costs to stores 
Judgement is required to determine whether Ecommerce 
sales (and associated costs) could be attributed to stores 
for the purposes of impairment testing when calculating the 
value in use of each store CGU. The basis of such attribution 
is considered difficult to determine, due to insufficient 
evidence to reliably estimate. For this reason, Ecommerce 
sales attributable to stores have not been calculated. The 
continuation of Ecommerce sales during the period of Covid-
19 enforced store closures further supports this judgement. 

Store impairment judgements 
Store assets (as with other financial and non-financial 
assets) are subject to impairment based on whether 
current or future events and circumstances suggest that 
their recoverable amount may be less than their carrying 
value. The impairment review involves critical accounting 
judgements, in addition to the significant estimates 
discussed above. 

2. Critical accounting judgements and key 

3. New accounting pronouncements 

sources of estimation uncertainty in applying 

accounting policies continued 

The medium-term financial plan is prepared on a ‘top down’ 

basis and has been attributed to individual stores based on 

their historic performance relative to the rest of the store 

estate. Judgement is involved in this revenue and cost 

attribution exercise in defining the parameters of the store 

characteristics. The outcome of this exercise affects the 

value in use associated with each store CGU. 

Similarly, judgement is required in determining which 

central costs are directly involved in the store operations 

and therefore should be apportioned to each store CGU. 

Central costs are attributed to store CGUs where they 

can be allocated on a reasonable and consistent basis. 

Judgement is also involved in defining the lease term used 

The accounting policies set out have been applied 

consistently throughout the Group and to all years 

presented in these consolidated accounts except if 

mentioned otherwise. For the financial year 2022, the 

following amendments were adopted by the Group: 

•  Reference to the Conceptual Framework (Amendments 

to IFRS 3) 

•  Property, Plant and Equipment — Proceeds before 

Intended Use (Amendments to IAS 16) 

•  Onerous Contracts — Cost of Fulfilling a Contract 

(Amendments to IAS 37) 

New accounting standards in issue but not yet effective 

At the date of authorisation of these financial statements, 

the Group has not applied the following new and revised 

in the store impairment calculations. Lease extensions have 

IFRs Standards that have been issued but are not 

only been assumed in the modelling where they have been 

yet effective: 

agreed with landlords.  

See note 6 for further details.  

Foreign exchange translation on intragroup balances 

Foreign exchange gains/losses on intragroup balances 

denominated in currencies other than sterling are 

recognised in profit and loss. Judgement is required in 

determining whether the intragroup balances represent a net 

investment in foreign operations. Where the intragroup 

balances are considered a net investment in foreign 

operations, the exchange gain/loss is recognised in other 

comprehensive income. The conclusion has been reached 

that the intragroup balances do not represent a net 

IFRS 17 Insurance Contracts; 

• 

• 

IFRS 10 and IAS 28 (amendments): Sale or Contribution 

of Assets between an Investor and its Associate or 

Joint Venture; 

•  Amendments to IAS 1: Classification of Liabilities as 

Current or Non-current; 

•  Amendments to IFRS 3: Reference to the 

Conceptual Framework; 

•  Amendments to IAS 16: Property, Plant and Equipment – 

Proceeds before Intended Use; 

Amendments to IAS 37: Onerous Contracts – Cost of 

investment in foreign operations. This is on the basis that it 

Fulfilling a Contract; and 

is management’s intention to settle foreign denominated 

intragroup balances in the foreseeable future. Under the 

group’s transfer pricing policy, foreign subsidiaries are 

Annual Improvements to IFRS Standards 2018-2020 Cycle. 

The application of these new standards and amendments is 

guaranteed a set profit margin (as limited risk distributors). 

not expected to have a material impact on the Group.  

Management’s intention is to use future profits generated by 

foreign subsidiaries to settle foreign denominated intragroup 

balances. Accordingly gains/losses on foreign denominated 

intragroup balances are recognised in profit and loss.  

Adjusting items  

Judgements are required as to whether items are 

disclosed as adjusting items, with consideration given to 

both quantitative and qualitative factors. Adjusting items are 

identified by virtue of their size, nature or incidence. Further 

information about the determination of adjusting items in 

financial year 2022 is in note 36. 

164 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

2. Critical accounting judgements and key 

sources of estimation uncertainty in applying 

accounting policies continued 

The ECL provision of £1.5m (2021: £2.6m) is calculated for 

the aggregated remaining debtors profiled by country, net of 

credit enhancements, and assuming country-specific default 

rates. The country-specific default rates were prepared 

using the Group’s historic loss experience in the relevant 

country, which has also been adjusted for forward-looking 

information. A range of reasonably possible outcomes for 

the ECL provision, is £0.5m-£2.1m. The lower end of the 

range does not adjust historic loss experience for forward 

looking information. The higher-end of the range assumes a 

four-fold level of credit risk for each country at the reporting 

date, compared to average historic loss experience. 

See notes 24 and 34 for further details. 

Impairment of Superdry Plc’s investment in subsidiaries 

Under IAS 36, an impairment review is performed in respect 

of Superdry Plc’s investment in subsidiaries, whenever an 

indicator of impairment has been identified. The reduction in 

the Group’s market capitalisation as of the reporting date 

has been considered an indicator of impairment and an 

impairment review performed accordingly. The impairment 

review of Superdry Plc’s investment in subsidiaries has been 

performed using the same assumptions for growth rates and 

expected changes to future cash flows as set out above 

for store impairments. The Group’s medium-term plan is 

used as the basis for determining the enterprise value of 

each subsidiary within the Group. Certain assumptions have 

been applied in the allocation of future forecast Group cash 

flows between the individual subsidiaries of Superdry Plc. 

These allocations have been based upon the current mix of 

cash flows within the Group. The enterprise value for each 

subsidiary has been adjusted for net debt to determine each 

subsidiary’s equity value. The cash, overdraft and 

intercompany position of each subsidiary at the reporting 

date has been used to determine the net debt. An 

impairment has been recorded wherever the carrying value 

of the investment in the subsidiary exceeds the equity value. 

As a result of the impairment review, an impairment of 

£97.7m was identified in respect of DKH Retail Ltd. 

The Company has performed sensitivity analysis on the 

impairment review using reasonably possible scenarios 

based on recent market movements. The investment in DKH 

Retail Ltd is particularly sensitive to any changes to the 

group-wide forecasts due to the transfer pricing policy 

applied by the Group, under which many subsidiaries 

operate as limited risk distributors. As a result of the transfer 

pricing policy DKH Retail Ltd is exposed to both upside and 

downside in the group-wide performance.  

•  An increase/decrease of 200bps in the gross margin rate 

in all years for each territory would decrease/increase the 

investment impairment by £97.7m and £88.3m 

respectively. 

•  An increase/decrease of 10% in group-wide sales for 

each territory in all years would decrease/increase the 

investment impairment by £97.7m and £88.3m 

respectively. 

•  An increase/decrease of 100bps in the discount rates 

applied would increase/decrease the investment 

impairment by £3.9m and £4.3m respectively. 

Further details are included in note 20. 

Management consider that judgements made in the process 

of applying the Group’s accounting policies that could have 

a significant effect on the amounts recognised in the Group 

financial statements are as follows: 

Attributing Ecommerce sales and costs to stores 

Judgement is required to determine whether Ecommerce 

sales (and associated costs) could be attributed to stores 

for the purposes of impairment testing when calculating the 

value in use of each store CGU. The basis of such attribution 

is considered difficult to determine, due to insufficient 

evidence to reliably estimate. For this reason, Ecommerce 

sales attributable to stores have not been calculated. The 

continuation of Ecommerce sales during the period of Covid-

19 enforced store closures further supports this judgement. 

Store impairment judgements 

Store assets (as with other financial and non-financial 

assets) are subject to impairment based on whether 

current or future events and circumstances suggest that 

their recoverable amount may be less than their carrying 

value. The impairment review involves critical accounting 

judgements, in addition to the significant estimates 

discussed above. 

3. New accounting pronouncements 
3. New accounting pronouncements 
The accounting policies set out have been applied 
The accounting policies set out have been applied 
consistently throughout the Group and to all years 
consistently throughout the Group and to all years 
presented in these consolidated accounts except if 
presented in these consolidated accounts except if 
mentioned otherwise. For the financial year 2022, the 
mentioned otherwise. For the financial year 2022, the 
following amendments were adopted by the Group: 
following amendments were adopted by the Group: 

•  Reference to the Conceptual Framework (Amendments 
•  Reference to the Conceptual Framework (Amendments 

to IFRS 3) 
to IFRS 3) 

•  Property, Plant and Equipment — Proceeds before 
•  Property, Plant and Equipment — Proceeds before 

Intended Use (Amendments to IAS 16) 
Intended Use (Amendments to IAS 16) 

•  Onerous Contracts — Cost of Fulfilling a Contract 
•  Onerous Contracts — Cost of Fulfilling a Contract 

(Amendments to IAS 37) 
(Amendments to IAS 37) 

New accounting standards in issue but not yet effective 
New accounting standards in issue but not yet effective 

At the date of authorisation of these financial statements, 
At the date of authorisation of these financial statements, 
the Group has not applied the following new and revised 
the Group has not applied the following new and revised 
IFRs Standards that have been issued but are not 
IFRs Standards that have been issued but are not 
yet effective: 
yet effective: 

• 
• 

• 
• 

IFRS 17 Insurance Contracts; 
IFRS 17 Insurance Contracts; 

IFRS 10 and IAS 28 (amendments): Sale or Contribution 
IFRS 10 and IAS 28 (amendments): Sale or Contribution 
of Assets between an Investor and its Associate or 
of Assets between an Investor and its Associate or 
Joint Venture; 
Joint Venture; 

•  Amendments to IAS 1: Classification of Liabilities as 
•  Amendments to IAS 1: Classification of Liabilities as 

Current or Non-current; 
Current or Non-current; 

•  Amendments to IFRS 3: Reference to the 
•  Amendments to IFRS 3: Reference to the 

Conceptual Framework; 
Conceptual Framework; 

•  Amendments to IAS 16: Property, Plant and Equipment – 
•  Amendments to IAS 16: Property, Plant and Equipment – 

Proceeds before Intended Use; 
Proceeds before Intended Use; 

Amendments to IAS 37: Onerous Contracts – Cost of 
Amendments to IAS 37: Onerous Contracts – Cost of 
Fulfilling a Contract; and 
Fulfilling a Contract; and 

Annual Improvements to IFRS Standards 2018-2020 Cycle. 
Annual Improvements to IFRS Standards 2018-2020 Cycle. 

The application of these new standards and amendments is 
The application of these new standards and amendments is 
not expected to have a material impact on the Group.  
not expected to have a material impact on the Group.  

2. Critical accounting judgements and key 
2. Critical accounting judgements and key 
sources of estimation uncertainty in applying 
sources of estimation uncertainty in applying 
accounting policies continued 
accounting policies continued 
The medium-term financial plan is prepared on a ‘top down’ 
The medium-term financial plan is prepared on a ‘top down’ 
basis and has been attributed to individual stores based on 
basis and has been attributed to individual stores based on 
their historic performance relative to the rest of the store 
their historic performance relative to the rest of the store 
estate. Judgement is involved in this revenue and cost 
estate. Judgement is involved in this revenue and cost 
attribution exercise in defining the parameters of the store 
attribution exercise in defining the parameters of the store 
characteristics. The outcome of this exercise affects the 
characteristics. The outcome of this exercise affects the 
value in use associated with each store CGU. 
value in use associated with each store CGU. 

Similarly, judgement is required in determining which 
Similarly, judgement is required in determining which 
central costs are directly involved in the store operations 
central costs are directly involved in the store operations 
and therefore should be apportioned to each store CGU. 
and therefore should be apportioned to each store CGU. 
Central costs are attributed to store CGUs where they 
Central costs are attributed to store CGUs where they 
can be allocated on a reasonable and consistent basis. 
can be allocated on a reasonable and consistent basis. 

Judgement is also involved in defining the lease term used 
Judgement is also involved in defining the lease term used 
in the store impairment calculations. Lease extensions have 
in the store impairment calculations. Lease extensions have 
only been assumed in the modelling where they have been 
only been assumed in the modelling where they have been 
agreed with landlords.  
agreed with landlords.  

See note 6 for further details.  
See note 6 for further details.  

Foreign exchange translation on intragroup balances 
Foreign exchange translation on intragroup balances 

Foreign exchange gains/losses on intragroup balances 
Foreign exchange gains/losses on intragroup balances 
denominated in currencies other than sterling are 
denominated in currencies other than sterling are 
recognised in profit and loss. Judgement is required in 
recognised in profit and loss. Judgement is required in 
determining whether the intragroup balances represent a net 
determining whether the intragroup balances represent a net 
investment in foreign operations. Where the intragroup 
investment in foreign operations. Where the intragroup 
balances are considered a net investment in foreign 
balances are considered a net investment in foreign 
operations, the exchange gain/loss is recognised in other 
operations, the exchange gain/loss is recognised in other 
comprehensive income. The conclusion has been reached 
comprehensive income. The conclusion has been reached 
that the intragroup balances do not represent a net 
that the intragroup balances do not represent a net 
investment in foreign operations. This is on the basis that it 
investment in foreign operations. This is on the basis that it 
is management’s intention to settle foreign denominated 
is management’s intention to settle foreign denominated 
intragroup balances in the foreseeable future. Under the 
intragroup balances in the foreseeable future. Under the 
group’s transfer pricing policy, foreign subsidiaries are 
group’s transfer pricing policy, foreign subsidiaries are 
guaranteed a set profit margin (as limited risk distributors). 
guaranteed a set profit margin (as limited risk distributors). 
Management’s intention is to use future profits generated by 
Management’s intention is to use future profits generated by 
foreign subsidiaries to settle foreign denominated intragroup 
foreign subsidiaries to settle foreign denominated intragroup 
balances. Accordingly gains/losses on foreign denominated 
balances. Accordingly gains/losses on foreign denominated 
intragroup balances are recognised in profit and loss.  
intragroup balances are recognised in profit and loss.  

Adjusting items  
Adjusting items  

Judgements are required as to whether items are 
Judgements are required as to whether items are 
disclosed as adjusting items, with consideration given to 
disclosed as adjusting items, with consideration given to 
both quantitative and qualitative factors. Adjusting items are 
both quantitative and qualitative factors. Adjusting items are 
identified by virtue of their size, nature or incidence. Further 
identified by virtue of their size, nature or incidence. Further 
information about the determination of adjusting items in 
information about the determination of adjusting items in 
financial year 2022 is in note 36. 
financial year 2022 is in note 36. 

164 

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165 

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165

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

4. Segment information continued 

Total segment revenue 

Less: inter-segment revenue 

Revenue from external customers 

Gross profit 

Profit/(loss) before tax 

Stores 

Ecommerce

Wholesale 

Central costs  

2021

£m  

2021

£m 

140.5

201.8

–

140.5

93.6

–

201.8

117.5

Retail 

subtotal

2021

£m 

342.3

–

342.3

211.1

(9.3)

The following additional information is considered useful to the reader: 

4. Segment information  
Revenue is generated from the same products (clothing and accessories) in all segments; the reporting of segments is based 
on how these sales are generated. The accounting policies of the reportable segments are the same as the Group’s accounting 
policies described in note 1. Gross profit is the measure reported to the Group’s CODM for the purpose of resource allocation 
and assessment of segment performance. The Group derives its revenue from contracts with customers for the transfer of 
goods and services at a point in time. 

Segmental information for the business segments of the Group for financial years 2022 and 2021 is set out below. The ‘Retail’ 
subtotal of the ‘Stores’ and ‘Ecommerce’ segments presented below is considered useful additional information to the reader. 

Total segment revenue 
Less: inter-segment revenue 

Revenue from external customers 

Gross profit 

Profit/(loss) before tax 

Stores 
2022
£m 

Ecommerce
2022
£m 

228.4
–

228.4

161.9

155.7
–

155.7

99.0

Retail 
subtotal
2022
£m 

384.1
–

384.1

260.9

25.9

Wholesale 
2022  
£m 

Central costs  
2022 
 £m 

393.6 
(168.1) 

225.5 

81.7 

52.4 

– 
– 

– 

– 

(60.4)

Group
 2022
£m 

777.7
(168.1)

609.6

342.6

17.9

The segment measure of profit required to be presented under IFRS 8 Segments is gross profit. Profit/(loss) before tax has 
been presented as an additional profit measure which is considered to provide useful information to the reader. Certain costs 
have not been allocated between the Stores and Ecommerce segments in both the current and prior year.  

The following additional information is considered useful to the reader: 

Revenue 
Retail 
Wholesale 

Total revenue 

Operating profit / (loss) 
Retail 
Wholesale 
Central costs 

Total operating profit / (loss) 
Net finance expense – Central costs 
Net finance expense – Retail 

Profit before tax / (loss) 
Retail 
Wholesale 
Central costs 

Total profit before tax / (loss) 

Adjusted* 
2022  
£m  

Adjusting 
items  
 £m 

Reported
2022
£m 

384.1 
225.5 

609.6 

38.7 
49.1 
(57.9) 

29.9 

(3.0) 
(5.0) 

21.9 
33.8 
49.1 
(61.0) 

21.9 

– 
– 

– 

(7.9)
3.3 
0.6 

(4.0)

– 
– 

(4.0)
(7.9)
3.3 
0.6 

(4.0)

384.1
225.5

609.6

30.8
52.4
(57.3)

25.9

(3.0)
(5.0)

17.9
25.9
52.4
(60.4)

17.9

Revenue 

Retail 

Wholesale 

Total revenue 

Operating loss 

Retail 

Wholesale 

Central costs 

Total operating loss 

Net finance expense – Central costs 

Net finance expense – Retail 

Profit/(loss) before tax 

Retail 

Wholesale 

Central costs 

Total loss before tax 

External revenue – UK 

External revenue – Europe 

External revenue – Rest of World 

Total external revenue 

Adjusted* 

Adjusting 

Reported

2021  

£m  

items  

 £m 

2021

£m 

2021  

£m 

389.6  

(175.8) 

213.8  

82.0 

40.8  

342.3 

213.8 

556.1 

15.4 

42.1 

(62.9) 

(5.4) 

(1.7) 

(5.5) 

9.9 

42.1 

(64.6) 

(12.6) 

2021 

 £m 

(68.2)

–  

–  

–  

– 

– 

– 

– 

(19.2)

(1.3)

(3.6)

(24.1)

– 

– 

(19.2)

(1.3)

(3.6)

(24.1)

Group

 2021

£m 

731.9

(175.8)

556.1

293.1

(36.7)

342.3

213.8

556.1

(3.8)

40.8

(66.5)

(29.5)

(1.7)

(5.5)

(9.3)

40.8

(68.2)

(36.7)

Group 

2022 

£m 

224.1 

294.3 

91.2 

609.6 

2021

£m 

197.5

283.5

75.1

556.1

*  Adjusted is defined as reported results before adjusting items and is further explained in note 36.  

Revenue from external customers in the UK and the total revenue from external customers from other countries are:  

*  Adjusted is defined as reported results before adjusting items and is further explained in note 36.  

The net impairment losses and reversals on store assets and onerous property related contract charges amount to £18.3m 
(2021: £15.8m) and all relate to the Retail segment. 

The total of non-current assets, other than deferred tax assets, located in the UK is £68.4m (2021: £68.9m), and the total of 

non-current assets located in other countries is £77.4m (2021: £93.6m). 

166 

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167 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

4. Segment information  

4. Segment information continued 
4. Segment information continued 

Revenue is generated from the same products (clothing and accessories) in all segments; the reporting of segments is based 

on how these sales are generated. The accounting policies of the reportable segments are the same as the Group’s accounting 

policies described in note 1. Gross profit is the measure reported to the Group’s CODM for the purpose of resource allocation 

and assessment of segment performance. The Group derives its revenue from contracts with customers for the transfer of 

goods and services at a point in time. 

Segmental information for the business segments of the Group for financial years 2022 and 2021 is set out below. The ‘Retail’ 

subtotal of the ‘Stores’ and ‘Ecommerce’ segments presented below is considered useful additional information to the reader. 

Stores 

Ecommerce

Wholesale 

Central costs  

2022

£m 

2022

£m 

228.4

155.7

–

228.4

161.9

–

155.7

99.0

Retail 

subtotal

2022

£m 

384.1

–

384.1

260.9

25.9

2022  

£m 

393.6 

(168.1) 

225.5 

81.7 

52.4 

2022 

 £m 

– 

– 

– 

– 

(60.4)

Group

 2022

£m 

777.7

(168.1)

609.6

342.6

17.9

The segment measure of profit required to be presented under IFRS 8 Segments is gross profit. Profit/(loss) before tax has 

been presented as an additional profit measure which is considered to provide useful information to the reader. Certain costs 

have not been allocated between the Stores and Ecommerce segments in both the current and prior year.  

The following additional information is considered useful to the reader: 

Total segment revenue 

Less: inter-segment revenue 

Revenue from external customers 

Gross profit 

Profit/(loss) before tax 

Revenue 

Retail 

Wholesale 

Total revenue 

Operating profit / (loss) 

Retail 

Wholesale 

Central costs 

Total operating profit / (loss) 

Net finance expense – Central costs 

Net finance expense – Retail 

Profit before tax / (loss) 

Retail 

Wholesale 

Central costs 

Total profit before tax / (loss) 

Adjusted* 

2022  

£m  

Adjusting 

Reported

items  

 £m 

2022

£m 

384.1 

225.5 

609.6 

38.7 

49.1 

(57.9) 

29.9 

(3.0) 

(5.0) 

21.9 

33.8 

49.1 

(61.0) 

21.9 

– 

– 

– 

(7.9)

3.3 

0.6 

(4.0)

– 

– 

(4.0)

(7.9)

3.3 

0.6 

(4.0)

384.1

225.5

609.6

30.8

52.4

(57.3)

25.9

(3.0)

(5.0)

17.9

25.9

52.4

(60.4)

17.9

Total segment revenue 
Total segment revenue 
Less: inter-segment revenue 
Less: inter-segment revenue 

Revenue from external customers 
Revenue from external customers 

Gross profit 
Gross profit 

Profit/(loss) before tax 
Profit/(loss) before tax 

Stores 
Stores 
2021
2021
£m  
£m  

Ecommerce
Ecommerce
2021
2021
£m 
£m 

140.5
140.5
–
–

140.5
140.5

93.6
93.6

201.8
201.8
–
–

201.8
201.8

117.5
117.5

Retail 
Retail 
subtotal
subtotal
2021
2021
£m 
£m 

342.3
342.3
–
–

342.3
342.3

211.1
211.1

(9.3)
(9.3)

Wholesale 
Wholesale 
2021  
2021  
£m 
£m 

Central costs  
Central costs  
2021 
2021 
 £m 
 £m 

389.6  
389.6  
(175.8) 
(175.8) 

213.8  
213.8  

82.0 
82.0 

40.8  
40.8  

–  
–  
–  
–  

–  
–  

– 
– 

(68.2)
(68.2)

Group
Group
 2021
 2021
£m 
£m 

731.9
731.9
(175.8)
(175.8)

556.1
556.1

293.1
293.1

(36.7)
(36.7)

The following additional information is considered useful to the reader: 
The following additional information is considered useful to the reader: 

Revenue 
Revenue 
Retail 
Retail 
Wholesale 
Wholesale 

Total revenue 
Total revenue 

Operating loss 
Operating loss 
Retail 
Retail 
Wholesale 
Wholesale 
Central costs 
Central costs 

Total operating loss 
Total operating loss 
Net finance expense – Central costs 
Net finance expense – Central costs 
Net finance expense – Retail 
Net finance expense – Retail 

Profit/(loss) before tax 
Profit/(loss) before tax 
Retail 
Retail 
Wholesale 
Wholesale 
Central costs 
Central costs 

Total loss before tax 
Total loss before tax 

Adjusted* 
Adjusted* 
2021  
2021  
£m  
£m  

Adjusting 
Adjusting 
items  
items  
 £m 
 £m 

Reported
Reported
2021
2021
£m 
£m 

342.3 
342.3 
213.8 
213.8 

556.1 
556.1 

15.4 
15.4 
42.1 
42.1 
(62.9) 
(62.9) 

(5.4) 
(5.4) 

(1.7) 
(1.7) 
(5.5) 
(5.5) 

9.9 
9.9 
42.1 
42.1 
(64.6) 
(64.6) 

(12.6) 
(12.6) 

– 
– 
– 
– 

– 
– 

342.3
342.3
213.8
213.8

556.1
556.1

(19.2)
(19.2)
(1.3)
(1.3)
(3.6)
(3.6)

(24.1)
(24.1)

– 
– 
– 
– 

(19.2)
(19.2)
(1.3)
(1.3)
(3.6)
(3.6)

(24.1)
(24.1)

(3.8)
(3.8)
40.8
40.8
(66.5)
(66.5)

(29.5)
(29.5)

(1.7)
(1.7)
(5.5)
(5.5)

(9.3)
(9.3)
40.8
40.8
(68.2)
(68.2)

(36.7)
(36.7)

*  Adjusted is defined as reported results before adjusting items and is further explained in note 36.  
*  Adjusted is defined as reported results before adjusting items and is further explained in note 36.  

Revenue from external customers in the UK and the total revenue from external customers from other countries are:  
Revenue from external customers in the UK and the total revenue from external customers from other countries are:  

External revenue – UK 
External revenue – UK 
External revenue – Europe 
External revenue – Europe 
External revenue – Rest of World 
External revenue – Rest of World 

Total external revenue 
Total external revenue 

Group 
Group 

2022 
2022 
£m 
£m 

224.1 
224.1 
294.3 
294.3 
91.2 
91.2 

609.6 
609.6 

2021
2021
£m 
£m 

197.5
197.5
283.5
283.5
75.1
75.1

556.1
556.1

*  Adjusted is defined as reported results before adjusting items and is further explained in note 36.  

The net impairment losses and reversals on store assets and onerous property related contract charges amount to £18.3m 

(2021: £15.8m) and all relate to the Retail segment. 

The total of non-current assets, other than deferred tax assets, located in the UK is £68.4m (2021: £68.9m), and the total of 
The total of non-current assets, other than deferred tax assets, located in the UK is £68.4m (2021: £68.9m), and the total of 
non-current assets located in other countries is £77.4m (2021: £93.6m). 
non-current assets located in other countries is £77.4m (2021: £93.6m). 

166 

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167 
167 

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Superdry plc Annual Report 2022 

167

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

5. Selling, general and administrative expenses 

6. Adjusting items continued 

Staff costs (note 7) 
Short-term and variable rent payments net of lease incentives and waivers 
Depreciation and amortisation 
Store impairment charges and reversals of property, plant and equipment, right-of-use assets 
and intangibles 
Non-store intangible asset impairments 
Restructuring, strategic change and other costs 

IFRS 16 Covid-19 rent concessions 
Onerous property related contracts charge 
Other (including logistics costs, marketing, rates and service charges) 

Total selling, general and administrative expenses 

Group 

2022 
£m 

95.5 
3.7 
48.7 

16.8 
– 
– 

(3.7)
1.5 
186.7 

349.2 

2021
£m 

81.9
3.9
53.4

10.7
2.1
1.0

4.0
5.1
178.9

341.0

Government grants for furlough support are netted off against staff costs, see note 37. 

6. Adjusting items 
The below adjustments are disclosed separately in the Group statement of comprehensive income and are applied to the 
reported profit before tax to arrive at the adjusted profit before tax. Further information about the determination of adjusting 
items in financial year 2022 is included in note 36.  

Adjusting items 
Unrealised gain/(loss) on financial derivatives 
Net store asset impairment charges and reversals, and onerous property related contracts provision 
Non-store intangible asset impairments 
Restructuring, strategic change and other costs 
IFRS 2 charge on Founder Share Plan (note 9) 

Total adjusting items Charge/(Credit) 

Taxation 
Deferred tax on adjusting items (note 22) 

Total taxation 

Total adjusting items after tax 

Adjusting items before tax in the period totalled a net charge of £4.0m in the year (2021: £24.1m). 

Group 

2022 
£m 

13.7 
 (18.3)
– 
– 
0.6 

(4.0)

(3.0)

(3.0)

(7.0)

2021
£m 

(4.7)
(15.8)
(2.1)
(1.0)
(0.5)

(24.1)

3.9

3.9

(20.2)

Store asset impairment charges and reversals and onerous property related contracts provision 

Comprehensive reviews have been performed in both the current and prior reporting periods across the owned store portfolio 

to identify any stores which were either unprofitable, or where the anticipated future performance would not support the 

carrying value of assets.  

In the prior year a store asset impairment review was performed in the context of the ongoing impact of the COVID-19 

pandemic on trading performance across the store portfolio. As a result of the prior year review, a charge to the Group 

statement of comprehensive income for non-cash impairments of £22.8m was recognised, affecting 125 stores. Additionally, a 

non-cash credit of £12.1m was recognised in the Group statement of comprehensive income for the reversal of impairments 

that were recognised in previous periods. A reassessment was also performed on the onerous property related contracts 

provision, resulting in a charge of £5.1m, affecting approximately 30 stores.  

A store asset impairment review has also been performed as of 30 April 2022. Whilst the impacts of the COVID-19 pandemic 

on trading performance are significantly reduced, the Group continues to experience a challenging trading environment, largely 

due to the ongoing cost of living crisis. As a result of the current year impairment review, a charge to the Group statement of 

comprehensive income for non-cash impairments of £24.2m was recognised, affecting 102 stores. Additionally, a non-cash 

credit of £7.4m was recognised in the Group statement of comprehensive income for the reversal of impairments recognised in 

previous periods. This impairment reversal affected 71 stores. The total net impairment of £16.8m affects property, plant and 

equipment and right-of-use assets. A significant level of estimation and judgement has been used to determine the charges 

and reversals, for which further disclosure and sensitivities can be found in note 2 on pages 162-165. 

A reassessment was also performed on the onerous property related contracts provision, resulting in a net charge of £1.5m, 

affecting around 39 stores. Onerous property related contracts provisions are no longer recognised on rental expenses, 

following the transition to IFRS 16. A significant level of estimation has been used to determine the charges to be recognised, 

for which further disclosure and sensitivities can be found in note 2 on pages 162-165. 

Intangible asset impairments 

In the prior year, the Group recognised impairment charges in the period for website and software intangible assets. A review 

was performed during the period over website and software intangible assets which were likely to be replaced or upgraded in 

the foreseeable future, leading to a one-off impairment of £2.1m. No such impairment charge is required in the current year.  

Restructuring, strategic change and other costs  

Adjusting items in 2021 included £1.4m resulting from the restructuring programme announced in the FY20 Group Annual 

Report. This restructuring included redundancies in order to make the Group fit for the future. The Directors considered  

these to be adjusting items due to their one-off nature. No further restructuring expense has been charged in the current 

financial year. 

Unrealised gain/(loss) on financial derivatives 

A £13.7m credit has been recognised within adjusting items in respect of the fair value movement in financial derivatives (2021: 

£4.7m charge), which has been driven primarily by the relative weakness of Sterling against the US Dollar at the year-end, and 

its impact on forward currency contracts, buying US Dollar with Sterling. 

The IFRS 2 credit of £0.6m (2021: £0.5m charge) in respect of the Founder Share Plan is also included within adjusting items 

IFRS 2 charge on Founder Share Plan  

(see notes 9 and 36 for further details). 

Tax on adjusting items 

The net tax charge on adjusting items totals £3.0m (2021: £3.9m credit). An adjusting tax credit of £0.5m (2021: £1.4m credit) 

arises as a result of impairments to the right-of-use assets, a £0.1m adjusting tax charge (2021: £0.3m credit) as a result of 

impairments to property, plant and equipment at the balance sheet date, and an adjusting tax charge of £3.4m (2021: £2.2m 

credit) arises in connection with movements on the derivative contracts and an updated onerous lease review.  

168 

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169 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

5. Selling, general and administrative expenses 

6. Adjusting items continued 
6. Adjusting items continued 

Staff costs (note 7) 

Depreciation and amortisation 

Short-term and variable rent payments net of lease incentives and waivers 

Store impairment charges and reversals of property, plant and equipment, right-of-use assets 

and intangibles 

Non-store intangible asset impairments 

Restructuring, strategic change and other costs 

IFRS 16 Covid-19 rent concessions 

Onerous property related contracts charge 

Other (including logistics costs, marketing, rates and service charges) 

Total selling, general and administrative expenses 

Government grants for furlough support are netted off against staff costs, see note 37. 

6. Adjusting items 

The below adjustments are disclosed separately in the Group statement of comprehensive income and are applied to the 

reported profit before tax to arrive at the adjusted profit before tax. Further information about the determination of adjusting 

items in financial year 2022 is included in note 36.  

Net store asset impairment charges and reversals, and onerous property related contracts provision 

Adjusting items 

Unrealised gain/(loss) on financial derivatives 

Non-store intangible asset impairments 

Restructuring, strategic change and other costs 

IFRS 2 charge on Founder Share Plan (note 9) 

Total adjusting items Charge/(Credit) 

Taxation 

Deferred tax on adjusting items (note 22) 

Total taxation 

Total adjusting items after tax 

Adjusting items before tax in the period totalled a net charge of £4.0m in the year (2021: £24.1m). 

Group 

2022 

£m 

95.5 

3.7 

48.7 

16.8 

– 

– 

(3.7)

1.5 

186.7 

349.2 

2021

£m 

81.9

3.9

53.4

10.7

2.1

1.0

4.0

5.1

178.9

341.0

Group 

2022 

£m 

13.7 

 (18.3)

– 

– 

0.6 

(4.0)

(3.0)

(3.0)

(7.0)

2021

£m 

(4.7)

(15.8)

(2.1)

(1.0)

(0.5)

(24.1)

3.9

3.9

(20.2)

Store asset impairment charges and reversals and onerous property related contracts provision 
Store asset impairment charges and reversals and onerous property related contracts provision 
Comprehensive reviews have been performed in both the current and prior reporting periods across the owned store portfolio 
Comprehensive reviews have been performed in both the current and prior reporting periods across the owned store portfolio 
to identify any stores which were either unprofitable, or where the anticipated future performance would not support the 
to identify any stores which were either unprofitable, or where the anticipated future performance would not support the 
carrying value of assets.  
carrying value of assets.  

In the prior year a store asset impairment review was performed in the context of the ongoing impact of the COVID-19 
In the prior year a store asset impairment review was performed in the context of the ongoing impact of the COVID-19 
pandemic on trading performance across the store portfolio. As a result of the prior year review, a charge to the Group 
pandemic on trading performance across the store portfolio. As a result of the prior year review, a charge to the Group 
statement of comprehensive income for non-cash impairments of £22.8m was recognised, affecting 125 stores. Additionally, a 
statement of comprehensive income for non-cash impairments of £22.8m was recognised, affecting 125 stores. Additionally, a 
non-cash credit of £12.1m was recognised in the Group statement of comprehensive income for the reversal of impairments 
non-cash credit of £12.1m was recognised in the Group statement of comprehensive income for the reversal of impairments 
that were recognised in previous periods. A reassessment was also performed on the onerous property related contracts 
that were recognised in previous periods. A reassessment was also performed on the onerous property related contracts 
provision, resulting in a charge of £5.1m, affecting approximately 30 stores.  
provision, resulting in a charge of £5.1m, affecting approximately 30 stores.  

A store asset impairment review has also been performed as of 30 April 2022. Whilst the impacts of the COVID-19 pandemic 
A store asset impairment review has also been performed as of 30 April 2022. Whilst the impacts of the COVID-19 pandemic 
on trading performance are significantly reduced, the Group continues to experience a challenging trading environment, largely 
on trading performance are significantly reduced, the Group continues to experience a challenging trading environment, largely 
due to the ongoing cost of living crisis. As a result of the current year impairment review, a charge to the Group statement of 
due to the ongoing cost of living crisis. As a result of the current year impairment review, a charge to the Group statement of 
comprehensive income for non-cash impairments of £24.2m was recognised, affecting 102 stores. Additionally, a non-cash 
comprehensive income for non-cash impairments of £24.2m was recognised, affecting 102 stores. Additionally, a non-cash 
credit of £7.4m was recognised in the Group statement of comprehensive income for the reversal of impairments recognised in 
credit of £7.4m was recognised in the Group statement of comprehensive income for the reversal of impairments recognised in 
previous periods. This impairment reversal affected 71 stores. The total net impairment of £16.8m affects property, plant and 
previous periods. This impairment reversal affected 71 stores. The total net impairment of £16.8m affects property, plant and 
equipment and right-of-use assets. A significant level of estimation and judgement has been used to determine the charges 
equipment and right-of-use assets. A significant level of estimation and judgement has been used to determine the charges 
and reversals, for which further disclosure and sensitivities can be found in note 2 on pages 162-165. 
and reversals, for which further disclosure and sensitivities can be found in note 2 on pages 162-165. 

A reassessment was also performed on the onerous property related contracts provision, resulting in a net charge of £1.5m, 
A reassessment was also performed on the onerous property related contracts provision, resulting in a net charge of £1.5m, 
affecting around 39 stores. Onerous property related contracts provisions are no longer recognised on rental expenses, 
affecting around 39 stores. Onerous property related contracts provisions are no longer recognised on rental expenses, 
following the transition to IFRS 16. A significant level of estimation has been used to determine the charges to be recognised, 
following the transition to IFRS 16. A significant level of estimation has been used to determine the charges to be recognised, 
for which further disclosure and sensitivities can be found in note 2 on pages 162-165. 
for which further disclosure and sensitivities can be found in note 2 on pages 162-165. 

Intangible asset impairments 
Intangible asset impairments 
In the prior year, the Group recognised impairment charges in the period for website and software intangible assets. A review 
In the prior year, the Group recognised impairment charges in the period for website and software intangible assets. A review 
was performed during the period over website and software intangible assets which were likely to be replaced or upgraded in 
was performed during the period over website and software intangible assets which were likely to be replaced or upgraded in 
the foreseeable future, leading to a one-off impairment of £2.1m. No such impairment charge is required in the current year.  
the foreseeable future, leading to a one-off impairment of £2.1m. No such impairment charge is required in the current year.  

Restructuring, strategic change and other costs  
Restructuring, strategic change and other costs  
Adjusting items in 2021 included £1.4m resulting from the restructuring programme announced in the FY20 Group Annual 
Adjusting items in 2021 included £1.4m resulting from the restructuring programme announced in the FY20 Group Annual 
Report. This restructuring included redundancies in order to make the Group fit for the future. The Directors considered  
Report. This restructuring included redundancies in order to make the Group fit for the future. The Directors considered  
these to be adjusting items due to their one-off nature. No further restructuring expense has been charged in the current 
these to be adjusting items due to their one-off nature. No further restructuring expense has been charged in the current 
financial year. 
financial year. 

Unrealised gain/(loss) on financial derivatives 
Unrealised gain/(loss) on financial derivatives 
A £13.7m credit has been recognised within adjusting items in respect of the fair value movement in financial derivatives (2021: 
A £13.7m credit has been recognised within adjusting items in respect of the fair value movement in financial derivatives (2021: 
£4.7m charge), which has been driven primarily by the relative weakness of Sterling against the US Dollar at the year-end, and 
£4.7m charge), which has been driven primarily by the relative weakness of Sterling against the US Dollar at the year-end, and 
its impact on forward currency contracts, buying US Dollar with Sterling. 
its impact on forward currency contracts, buying US Dollar with Sterling. 

IFRS 2 charge on Founder Share Plan  
IFRS 2 charge on Founder Share Plan  
The IFRS 2 credit of £0.6m (2021: £0.5m charge) in respect of the Founder Share Plan is also included within adjusting items 
The IFRS 2 credit of £0.6m (2021: £0.5m charge) in respect of the Founder Share Plan is also included within adjusting items 
(see notes 9 and 36 for further details). 
(see notes 9 and 36 for further details). 

Tax on adjusting items 
Tax on adjusting items 
The net tax charge on adjusting items totals £3.0m (2021: £3.9m credit). An adjusting tax credit of £0.5m (2021: £1.4m credit) 
The net tax charge on adjusting items totals £3.0m (2021: £3.9m credit). An adjusting tax credit of £0.5m (2021: £1.4m credit) 
arises as a result of impairments to the right-of-use assets, a £0.1m adjusting tax charge (2021: £0.3m credit) as a result of 
arises as a result of impairments to the right-of-use assets, a £0.1m adjusting tax charge (2021: £0.3m credit) as a result of 
impairments to property, plant and equipment at the balance sheet date, and an adjusting tax charge of £3.4m (2021: £2.2m 
impairments to property, plant and equipment at the balance sheet date, and an adjusting tax charge of £3.4m (2021: £2.2m 
credit) arises in connection with movements on the derivative contracts and an updated onerous lease review.  
credit) arises in connection with movements on the derivative contracts and an updated onerous lease review.  

168 

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168

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169 
169 

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Superdry plc Annual Report 2022 

169

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

7. Employee expense 

8. Share-based Long-Term Incentive Plans (LTIP) 

Group 

Company 

Share awards are granted to employees in the form of equity-settled awards and cash-settled awards. 

Wages and salaries 
Social security costs 
Share awards charge (Exc. FSP) 
Pension costs – defined contribution scheme 

Total employee expense 

2022
£m 

82.2
9.1
1.9
2.3

95.5

2021 
£m 

69.0 
9.4 
1.3 
2.2 

81.9 

2022  
£m 

16.4 
1.0 
0.6 
0.5 

18.5 

2021 
£m 

11.3
1.5
0.5
0.4

13.7

Details of the share-based compensation plans are detailed under notes 8 and 9. 

The total employee expense figures are net of furlough income received, per note 37. 

The closing pension creditor for the Group is £0.4m (2021: £0.5m). 

The average monthly number of full-time equivalent employees, including Directors on a service contract, are as follows: 

Administration 
Retail 

Total average headcount 

Group 

2022 
No. 

665
1,844

2,509

2021  
No. 

674 
2,148 

2,822 

Company 

2022  
No. 

208 
52 

260 

2021 
No. 

197
57

254

Directors’ remuneration is detailed in the Directors’ Remuneration Report on pages 106-126. 

Remuneration of key members of management, who are the Executive Directors, Non-Executive Directors, Chief Marketing 
Officer, Chief Operating Officer, Chief Technology Officer, Creative Director, Group General Counsel & Company Secretary, 
Group People Director, Group Retail Director, Global Sourcing and Sustainability Director, recorded in the Group statement of 
comprehensive income, is as follows: 

Short-term employee benefits 
Post-employment benefits 
Share-based payments 
Payment for loss of office 

Total remuneration of Key Management Personnel 

Group 

2022 
£m 

4.1 
0.1 
0.4 
– 

4.6 

2021
£m 

3.3
0.3
0.3
0.1

4.0

The total amounts for Directors’ remuneration in accordance with Schedule 5 to the Accounting Regulations were as follows: 

Short-term employee benefits 
Share-based payments 
Money purchase pension contributions 

Total aggregate Directors’ remuneration 

Group 

2022 
£m 

1.5 
– 
– 

1.5 

2021
£m 

1.1
–
0.1

1.2

Performance Share Plan 

The award of shares is made under the Superdry Performance Share Plan (PSP). Shares have no value to the participant at 

the grant date, but subject to the conditions of the specific scheme can convert and give participants the right to be granted 

nil-cost shares at the end of the performance period. 

The vesting period of these schemes is between two and three years. Share awards will also expire if the employee leaves the 

Group prior to the exercise or vesting date subject to the discretionary powers of the Remuneration Committee. 

The movement in the number of these share awards outstanding is as follows: 

Total number of outstanding share awards at end of the period 

None of the share awards were exercisable at the period end date (2021: nil).  

The terms and conditions of the award of shares granted under the PSP during the year are as follows: 

At start of the period 

Granted 

Forfeited 

Cancelled 

Grant date 

October 2020 

October 2020 

October 2021 

October 2021 

Group and Company 

2022 

Weighted 

average 

exercise 

price 

2021  

Number of 

shares 

–  1,365,690 

–  2,158,592 

– 

– 

(544,644)

(160,940)

–  2,818,698 

2022 

Number of 

shares 

2,818,698

1,260,745

(1,061,621)

(115,795)

2,902,027

Group and Company 

Type of award 

Number of 

shares 

Restricted share award 

1,491,157 

Restricted share award 

667,435 

Restricted share award 

907,674 

Restricted share award 

353,071 

2021

Weighted 

average 

exercise

price 

–

–

–

–

–

Vesting 

period 

3 years

2 years

3 years

2 years

In 2021, the Company changed the award mechanism under the PSP from a scheme with market-based vesting criteria to a 

Restricted Share Awards (RSA) plan with no performance or market-based vesting criteria attached. The shares granted during 

the year are restricted share-based conditional awards. The fair value of the shares awarded at the grant date during the year 

is £3.2m (2021: £3.8m), determined using the modified grant-date method. The weighted average value of each award granted 

in the year was £2.56, which reflects the share price on the date the awards were granted. Shares awarded in previous years, 

which are still within their vesting period, contain market-based vesting criteria such as diluted earnings per share and total 

shareholder return performance targets. The fair value of these awards was determined at the grant date using a Black-

Scholes pricing model.  

schemes under the PSP. 

A charge of £1.5m (2021: £1.0m) has been recorded in the Group statement of comprehensive income during the year for 

No share options were exercised during the period. The options outstanding at 30 April 2022 had a weighted average 

remaining contractual life of 17 months (2021: 23 months); these shares have an exercise price of £nil (2021: £nil). 

The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of  

non-transferability, exercise restrictions, and behavioural considerations. 

170 

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170

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171 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

7. Employee expense 

Wages and salaries 

Social security costs 

Share awards charge (Exc. FSP) 

Pension costs – defined contribution scheme 

Total employee expense 

Group 

Company 

2022

£m 

82.2

9.1

1.9

2.3

95.5

2021 

£m 

69.0 

9.4 

1.3 

2.2 

81.9 

2022  

£m 

16.4 

1.0 

0.6 

0.5 

18.5 

2021 

£m 

11.3

1.5

0.5

0.4

13.7

Group 

2022 

No. 

665

1,844

2,509

2021  

No. 

674 

2,148 

2,822 

Company 

2022  

No. 

208 

52 

260 

2021 

No. 

197

57

254

Details of the share-based compensation plans are detailed under notes 8 and 9. 

The total employee expense figures are net of furlough income received, per note 37. 

The closing pension creditor for the Group is £0.4m (2021: £0.5m). 

The average monthly number of full-time equivalent employees, including Directors on a service contract, are as follows: 

Administration 

Retail 

Total average headcount 

Directors’ remuneration is detailed in the Directors’ Remuneration Report on pages 106-126. 

Remuneration of key members of management, who are the Executive Directors, Non-Executive Directors, Chief Marketing 

Officer, Chief Operating Officer, Chief Technology Officer, Creative Director, Group General Counsel & Company Secretary, 

Group People Director, Group Retail Director, Global Sourcing and Sustainability Director, recorded in the Group statement of 

comprehensive income, is as follows: 

The total amounts for Directors’ remuneration in accordance with Schedule 5 to the Accounting Regulations were as follows: 

Short-term employee benefits 

Post-employment benefits 

Share-based payments 

Payment for loss of office 

Total remuneration of Key Management Personnel 

Short-term employee benefits 

Share-based payments 

Money purchase pension contributions 

Total aggregate Directors’ remuneration 

Group 

2022 

£m 

4.1 

0.1 

0.4 

– 

4.6 

2022 

£m 

1.5 

– 

– 

1.5 

Group 

2021

£m 

3.3

0.3

0.3

0.1

4.0

2021

£m 

1.1

–

0.1

1.2

8. Share-based Long-Term Incentive Plans (LTIP) 
8. Share-based Long-Term Incentive Plans (LTIP) 
Share awards are granted to employees in the form of equity-settled awards and cash-settled awards. 
Share awards are granted to employees in the form of equity-settled awards and cash-settled awards. 

Performance Share Plan 
Performance Share Plan 
The award of shares is made under the Superdry Performance Share Plan (PSP). Shares have no value to the participant at 
The award of shares is made under the Superdry Performance Share Plan (PSP). Shares have no value to the participant at 
the grant date, but subject to the conditions of the specific scheme can convert and give participants the right to be granted 
the grant date, but subject to the conditions of the specific scheme can convert and give participants the right to be granted 
nil-cost shares at the end of the performance period. 
nil-cost shares at the end of the performance period. 

The vesting period of these schemes is between two and three years. Share awards will also expire if the employee leaves the 
The vesting period of these schemes is between two and three years. Share awards will also expire if the employee leaves the 
Group prior to the exercise or vesting date subject to the discretionary powers of the Remuneration Committee. 
Group prior to the exercise or vesting date subject to the discretionary powers of the Remuneration Committee. 

The movement in the number of these share awards outstanding is as follows: 
The movement in the number of these share awards outstanding is as follows: 

At start of the period 
At start of the period 
Granted 
Granted 
Forfeited 
Forfeited 
Cancelled 
Cancelled 

Total number of outstanding share awards at end of the period 
Total number of outstanding share awards at end of the period 

None of the share awards were exercisable at the period end date (2021: nil).  
None of the share awards were exercisable at the period end date (2021: nil).  

Group and Company 
Group and Company 

2022 
2022 
Weighted 
Weighted 
average 
average 
exercise 
exercise 
price 
price 

2021  
2021  
Number of 
Number of 
shares 
shares 
–  1,365,690 
–  1,365,690 
–  2,158,592 
–  2,158,592 
(544,644)
(544,644)
– 
– 
(160,940)
(160,940)
– 
– 
–  2,818,698 
–  2,818,698 

2021
2021
Weighted 
Weighted 
average 
average 
exercise
exercise
price 
price 

–
–
–
–
–
–
–
–

–
–

2022 
2022 
Number of 
Number of 
shares 
shares 

2,818,698
2,818,698
1,260,745
1,260,745
(1,061,621)
(1,061,621)
(115,795)
(115,795)

2,902,027
2,902,027

The terms and conditions of the award of shares granted under the PSP during the year are as follows: 
The terms and conditions of the award of shares granted under the PSP during the year are as follows: 

Grant date 
Grant date 

October 2020 
October 2020 
October 2020 
October 2020 
October 2021 
October 2021 
October 2021 
October 2021 

Group and Company 
Group and Company 

Type of award 
Type of award 

Restricted share award 
Restricted share award 
Restricted share award 
Restricted share award 
Restricted share award 
Restricted share award 
Restricted share award 
Restricted share award 

Number of 
Number of 
shares 
shares 

1,491,157 
1,491,157 
667,435 
667,435 
907,674 
907,674 
353,071 
353,071 

Vesting 
Vesting 
period 
period 

3 years
3 years
2 years
2 years
3 years
3 years
2 years
2 years

In 2021, the Company changed the award mechanism under the PSP from a scheme with market-based vesting criteria to a 
In 2021, the Company changed the award mechanism under the PSP from a scheme with market-based vesting criteria to a 
Restricted Share Awards (RSA) plan with no performance or market-based vesting criteria attached. The shares granted during 
Restricted Share Awards (RSA) plan with no performance or market-based vesting criteria attached. The shares granted during 
the year are restricted share-based conditional awards. The fair value of the shares awarded at the grant date during the year 
the year are restricted share-based conditional awards. The fair value of the shares awarded at the grant date during the year 
is £3.2m (2021: £3.8m), determined using the modified grant-date method. The weighted average value of each award granted 
is £3.2m (2021: £3.8m), determined using the modified grant-date method. The weighted average value of each award granted 
in the year was £2.56, which reflects the share price on the date the awards were granted. Shares awarded in previous years, 
in the year was £2.56, which reflects the share price on the date the awards were granted. Shares awarded in previous years, 
which are still within their vesting period, contain market-based vesting criteria such as diluted earnings per share and total 
which are still within their vesting period, contain market-based vesting criteria such as diluted earnings per share and total 
shareholder return performance targets. The fair value of these awards was determined at the grant date using a Black-
shareholder return performance targets. The fair value of these awards was determined at the grant date using a Black-
Scholes pricing model.  
Scholes pricing model.  

A charge of £1.5m (2021: £1.0m) has been recorded in the Group statement of comprehensive income during the year for 
A charge of £1.5m (2021: £1.0m) has been recorded in the Group statement of comprehensive income during the year for 
schemes under the PSP. 
schemes under the PSP. 

No share options were exercised during the period. The options outstanding at 30 April 2022 had a weighted average 
No share options were exercised during the period. The options outstanding at 30 April 2022 had a weighted average 
remaining contractual life of 17 months (2021: 23 months); these shares have an exercise price of £nil (2021: £nil). 
remaining contractual life of 17 months (2021: 23 months); these shares have an exercise price of £nil (2021: £nil). 

The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of  
The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of  
non-transferability, exercise restrictions, and behavioural considerations. 
non-transferability, exercise restrictions, and behavioural considerations. 

170 

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170

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171 
171 

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Superdry plc Annual Report 2022 

171

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

8. Share-based LTIP continued 

9. Founder Share Plan 

Cash-based conditional awards 
Cash-settled share-based payments were granted in the year under the PSP. These are equivalent to the RSAs granted during 
the year, but are to be settled through cash, rather than shares. 

These awards have no value to the participant at the grant date, but subject to the conditions of the specific scheme can 
convert and give participants the right to a cash settlement at the end of the performance period. 

The vesting period of these schemes is two years. Cash-settled share awards will also expire if the employee leaves the Group 
prior to the exercise or vesting date subject to the discretionary powers of the Remuneration Committee. 

The terms and conditions of the award of cash-settled shares granted under the PSP during the year are as follows: 

Grant date 

October 2020 

October 2021 

Type of award 

Number of 
shares 

Vesting  
period 

Fair value at 
grant date 

Fair value at 
reporting date 

Group and Company 

Cash-settled restricted share award

286,951

Cash-settled restricted share award

151,430

2 years 

2 years 

1.75  

2.56 

1.53

1.53

The movement in the number of share awards outstanding is as follows: 

At start of the period 
Granted 
Forfeited 

Total number of outstanding share awards at end of the period 

None of the share awards were exercisable at the period end date (2021: nil).  

Group and Company 

2022  
Number of 
shares 

261,158 
151,430 
(82,017)

330,571 

2021 
Number of 
shares 

–
286,951
(25,793)

261,158

The shares granted during the year are restricted share-based conditional awards. The terms and conditions of the award 
specify that the fair value at the end of the performance period will be the lower of fair value on that date or a cap of twice the 
grant price.  

The fair value of the shares awarded at the grant date during the year was £0.5m (2021: £0.5m) and has been remeasured to 
£0.3m (2021: £0.7m) at the reporting date. The fair value of the award is determined at the modified grant date and is 
remeasured at each subsequent reporting period. The shares granted during the year did not contain any market-based 
vesting criteria. 

A charge of £0.1m (2021: £0.2m) has been recorded in the Group statement of comprehensive income during the year for cash-
settled schemes under the PSP. 

Save As You Earn 
A Save As You Earn scheme is operated by the Group. A charge of £0.1m (2021: no charge) has been recorded in the Group 
statement of comprehensive income during the year. 

Buy As You Earn 
A Buy As You Earn scheme is operated by the Group which commenced in August 2016. In the year 24,311 shares (2021: 31,032 
shares) have been purchased under the scheme. The charge to the Group statement of comprehensive income is immaterial 
and therefore has not been accounted for. 

Other schemes 
Share options were issued in the current and prior years as part of recruitment packages for certain members of senior 
management. These options are subject to leavers’ provisions and the exercise period is up to two years. The charge to 
the Group statement of comprehensive income in financial year 2022 for these awards is £0.2m (2021: £0.1m). 

On 12 September 2017, the Founders of Superdry (the Founders), Julian Dunkerton and James Holder, announced the launch 

of a long-term incentive scheme, the Founder Share Plan (FSP) under which they agreed to share increases in their wealth with 

employees of the Group. The Founders had agreed to transfer into a fund 20% of their gain from any increase in the Group’s 

share price over a threshold of £18. 

The measurement period for the FSP ran from 1 October 2017 to 30 September 2020, and as such the measurement period for 

the market-based vesting criteria expired in FY21. 

The gain to be transferred into the fund was to be calculated using the market value of the shares, calculated as the average 

price of a Superdry plc share over the 20 dealing days prior to the maturity date (30 September 2020). When calculated, the 

market value of the shares on maturity did not meet the minimum threshold of £18 and therefore the FSP scheme did not meet 

the vesting criteria. 

IFRS 2 stipulates that there is no adjustment to the Group’s statement of comprehensive income where the scheme does not 

vest due to a market-based condition, and so there is no adjustment required to recognise that the scheme will not vest. 

The vesting period for the awards differed depending on the seniority of the colleagues in question. To be eligible for the award, 

employees needed to remain in employment on the vesting date, details of which were as follows:  

Share-settled element – Senior management  

Cash and share-settled elements – All other colleagues 

•  50% – 31 January 2021  

•  50% – 31 January 2022  

•  50% – 31 January 2021  

•  50% – 31 July 2021  

In accordance with IFRS 2 the FSP scheme has been accounted for as an equity-settled share-based payment scheme. 

The fair value of the award is determined using a Monte Carlo pricing model.  

The share-based payment charge associated with the FSP has accrued over five financial periods in line with the original 

vesting period, up until financial year 2022. 

A credit of £0.6m (2021: charge of £0.5m) has been recorded in the Group statement of comprehensive income during 

the year.  

The number of share awards granted in the period is nil. The scheme ended in January 2022, with none of the vesting criteria 

met. No share awards under the founder share plan are still in issue at 30 April 2022. 

10. Auditor remuneration 

During the period, the Group obtained the following services from the Company’s auditor as detailed below: 

Audit services  

financial statements 

Fees payable to the Company’s auditor for the audit of the Company and the consolidated 

The audit of the Company’s subsidiaries pursuant to legislation 

Total audit fees payable to the Company’s auditor and its associates  

Total auditor’s remuneration 

Group 

2022  

£’000 

2021 

£’000 

3,049 

300 

3,349 

3,349 

2,350

150

2,500

2,500

172 

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172

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173 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

9. Founder Share Plan 
9. Founder Share Plan 
On 12 September 2017, the Founders of Superdry (the Founders), Julian Dunkerton and James Holder, announced the launch 
On 12 September 2017, the Founders of Superdry (the Founders), Julian Dunkerton and James Holder, announced the launch 
of a long-term incentive scheme, the Founder Share Plan (FSP) under which they agreed to share increases in their wealth with 
of a long-term incentive scheme, the Founder Share Plan (FSP) under which they agreed to share increases in their wealth with 
employees of the Group. The Founders had agreed to transfer into a fund 20% of their gain from any increase in the Group’s 
employees of the Group. The Founders had agreed to transfer into a fund 20% of their gain from any increase in the Group’s 
share price over a threshold of £18. 
share price over a threshold of £18. 

The measurement period for the FSP ran from 1 October 2017 to 30 September 2020, and as such the measurement period for 
The measurement period for the FSP ran from 1 October 2017 to 30 September 2020, and as such the measurement period for 
the market-based vesting criteria expired in FY21. 
the market-based vesting criteria expired in FY21. 

The gain to be transferred into the fund was to be calculated using the market value of the shares, calculated as the average 
The gain to be transferred into the fund was to be calculated using the market value of the shares, calculated as the average 
price of a Superdry plc share over the 20 dealing days prior to the maturity date (30 September 2020). When calculated, the 
price of a Superdry plc share over the 20 dealing days prior to the maturity date (30 September 2020). When calculated, the 
market value of the shares on maturity did not meet the minimum threshold of £18 and therefore the FSP scheme did not meet 
market value of the shares on maturity did not meet the minimum threshold of £18 and therefore the FSP scheme did not meet 
the vesting criteria. 
the vesting criteria. 

IFRS 2 stipulates that there is no adjustment to the Group’s statement of comprehensive income where the scheme does not 
IFRS 2 stipulates that there is no adjustment to the Group’s statement of comprehensive income where the scheme does not 
vest due to a market-based condition, and so there is no adjustment required to recognise that the scheme will not vest. 
vest due to a market-based condition, and so there is no adjustment required to recognise that the scheme will not vest. 

The vesting period for the awards differed depending on the seniority of the colleagues in question. To be eligible for the award, 
The vesting period for the awards differed depending on the seniority of the colleagues in question. To be eligible for the award, 
employees needed to remain in employment on the vesting date, details of which were as follows:  
employees needed to remain in employment on the vesting date, details of which were as follows:  

Share-settled element – Senior management  
Share-settled element – Senior management  

•  50% – 31 January 2021  
•  50% – 31 January 2021  

•  50% – 31 January 2022  
•  50% – 31 January 2022  

Cash and share-settled elements – All other colleagues 
Cash and share-settled elements – All other colleagues 

•  50% – 31 January 2021  
•  50% – 31 January 2021  

•  50% – 31 July 2021  
•  50% – 31 July 2021  

The shares granted during the year are restricted share-based conditional awards. The terms and conditions of the award 

specify that the fair value at the end of the performance period will be the lower of fair value on that date or a cap of twice the 

The share-based payment charge associated with the FSP has accrued over five financial periods in line with the original 
The share-based payment charge associated with the FSP has accrued over five financial periods in line with the original 
vesting period, up until financial year 2022. 
vesting period, up until financial year 2022. 

In accordance with IFRS 2 the FSP scheme has been accounted for as an equity-settled share-based payment scheme. 
In accordance with IFRS 2 the FSP scheme has been accounted for as an equity-settled share-based payment scheme. 
The fair value of the award is determined using a Monte Carlo pricing model.  
The fair value of the award is determined using a Monte Carlo pricing model.  

A credit of £0.6m (2021: charge of £0.5m) has been recorded in the Group statement of comprehensive income during 
A credit of £0.6m (2021: charge of £0.5m) has been recorded in the Group statement of comprehensive income during 
the year.  
the year.  

The number of share awards granted in the period is nil. The scheme ended in January 2022, with none of the vesting criteria 
The number of share awards granted in the period is nil. The scheme ended in January 2022, with none of the vesting criteria 
met. No share awards under the founder share plan are still in issue at 30 April 2022. 
met. No share awards under the founder share plan are still in issue at 30 April 2022. 

10. Auditor remuneration 
10. Auditor remuneration 
During the period, the Group obtained the following services from the Company’s auditor as detailed below: 
During the period, the Group obtained the following services from the Company’s auditor as detailed below: 

Audit services  
Audit services  
Fees payable to the Company’s auditor for the audit of the Company and the consolidated 
Fees payable to the Company’s auditor for the audit of the Company and the consolidated 
financial statements 
financial statements 
The audit of the Company’s subsidiaries pursuant to legislation 
The audit of the Company’s subsidiaries pursuant to legislation 

Total audit fees payable to the Company’s auditor and its associates  
Total audit fees payable to the Company’s auditor and its associates  

Total auditor’s remuneration 
Total auditor’s remuneration 

Group 
Group 

2022  
2022  
£’000 
£’000 

2021 
2021 
£’000 
£’000 

3,049 
3,049 
300 
300 

3,349 
3,349 

3,349 
3,349 

2,350
2,350
150
150

2,500
2,500

2,500
2,500

Grant date 

October 2020 

October 2021 

At start of the period 

Granted 

Forfeited 

grant price.  

vesting criteria. 

8. Share-based LTIP continued 

Cash-based conditional awards 

Cash-settled share-based payments were granted in the year under the PSP. These are equivalent to the RSAs granted during 

the year, but are to be settled through cash, rather than shares. 

These awards have no value to the participant at the grant date, but subject to the conditions of the specific scheme can 

convert and give participants the right to a cash settlement at the end of the performance period. 

The vesting period of these schemes is two years. Cash-settled share awards will also expire if the employee leaves the Group 

prior to the exercise or vesting date subject to the discretionary powers of the Remuneration Committee. 

The terms and conditions of the award of cash-settled shares granted under the PSP during the year are as follows: 

Type of award 

Number of 

shares 

Vesting  

period 

Fair value at 

Fair value at 

grant date 

reporting date 

Group and Company 

Cash-settled restricted share award

286,951

Cash-settled restricted share award

151,430

2 years 

2 years 

1.75  

2.56 

1.53

1.53

The movement in the number of share awards outstanding is as follows: 

Group and Company 

2022  

Number of 

shares 

261,158 

151,430 

(82,017)

330,571 

2021 

Number of 

shares 

–

286,951

(25,793)

261,158

Total number of outstanding share awards at end of the period 

None of the share awards were exercisable at the period end date (2021: nil).  

The fair value of the shares awarded at the grant date during the year was £0.5m (2021: £0.5m) and has been remeasured to 

£0.3m (2021: £0.7m) at the reporting date. The fair value of the award is determined at the modified grant date and is 

remeasured at each subsequent reporting period. The shares granted during the year did not contain any market-based 

A charge of £0.1m (2021: £0.2m) has been recorded in the Group statement of comprehensive income during the year for cash-

A Save As You Earn scheme is operated by the Group. A charge of £0.1m (2021: no charge) has been recorded in the Group 

settled schemes under the PSP. 

Save As You Earn 

statement of comprehensive income during the year. 

Buy As You Earn 

and therefore has not been accounted for. 

Other schemes 

A Buy As You Earn scheme is operated by the Group which commenced in August 2016. In the year 24,311 shares (2021: 31,032 

shares) have been purchased under the scheme. The charge to the Group statement of comprehensive income is immaterial 

Share options were issued in the current and prior years as part of recruitment packages for certain members of senior 

management. These options are subject to leavers’ provisions and the exercise period is up to two years. The charge to 

the Group statement of comprehensive income in financial year 2022 for these awards is £0.2m (2021: £0.1m). 

172 

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172

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173 
173 

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Superdry plc Annual Report 2022 

173

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

11. Other gains and losses (net) 

13. Finance income and expense 

Unrealised fair value gain/(loss) on foreign exchange forward contracts 
Royalty income 
Lease modifications and terminations 
Lease termination: Settlement Fee 

Other income  

Total other gains and losses 

Group 

2022 
£m 

13.7 
7.2 
16.8 
(8.1)

1.1 

30.7 

2021
£m 

(4.7)
4.2
14.3
–

0.8

14.6

The unrealised fair value gain on foreign exchange forward contracts of £13.7m (2021: £4.7m loss) has been treated as an 
adjusting item, see note 6. 

Royalty income relates to wholesale royalty agreements, see note 1f for further detail. Other income in both financial years 
includes rent and profit from the sales of fixtures and fittings to franchisees.  

Lease modifications and terminations relate to lease renegotiations under IFRS 16, which resulted in reducing both the lease 
liability and the right-of-use asset. As the adjustment exceeded the carrying value of the right-of-use asset, this excess has 
been recognised as a gain in profit or loss.  

12. Operating profit/(loss) 
Group operating profit/(loss) is stated after charging/(crediting): 

Depreciation on property, plant and equipment – owned (note 18) 
Depreciation on right-of-use assets (note 30) 
Depreciation on deferred liability  
Loss on disposal of property, plant and equipment (note 18) 
Amortisation of intangible assets (note 19) 
Impairment charges and reversals of property, plant and equipment and right-of-use assets (note 5) 
Impairment of intangibles (note 5) 
Restructuring, strategic change and other property costs (note 5) 
Cost of inventories recognised as an expense 
Net (Release)/impairment of inventories included in the above figure (note 23) 
Short-term and variable rent payments net of lease incentives and waivers (note 5) 
Onerous property related contracts charge (note 5) 
Government grants including furlough, gross of provision (note 37) 
Covid-19 rent concessions 
Impairment (credit)/loss on trade receivables (note 24) 
Net foreign exchange (gain)/loss 

Group 

2022 
£m 

13.1 
28.0 
(0.3)
1.1 
7.6 
16.8 
– 
– 
248.6 
(0.4)
3.7 
1.5 
(2.0)
(3.7)
(1.8)
(12.6)

2021
£m 

15.5
27.3
(0.4)
0.1
11.0
10.7
2.1
1.0
240.5
2.3
3.9
5.1
(11.7)
(4.0)
3.8
(0.5)

The above Group operating profit/(loss) includes £13.1m (2021: £13.4m) of depreciation savings on property, plant and 
equipment and intangible assets, and £4.3m (2021: £4.2m) of onerous contract provision utilisation.  

Bank interest 

Total finance income 

Bank interest 

Interest on lease liabilities 

Total finance expense 

14. Tax expense 

The tax expense comprises:  

Current tax 

•  UK corporation tax charge for the period 

•  Adjustment in respect of prior periods 

•  Overseas tax 

Deferred tax 

Total current tax (credit)/expense 

•  Origination and reversal of temporary differences 

•  Deferred tax asset movements in respect of tax losses  

•  Adjustment in respect of prior periods 

•  Effect of UK rate change 

Adjusting tax expense/(credit) 

Total deferred tax (credit) 

Total tax (credit) 

(2021: £3.9m tax credit). 

The tax credit on the statutory adjusted loss is £4.8m (2021: £0.6m credit). The net tax charge on adjusting items totals £3.0m 

An adjusting tax charge of £3.0m arises as a result of impairments to the right-of-use asset values, a £0.1m adjusting tax 

charge as a result of impairments to property, plant and equipment and onerous leases at the balance sheet date; an adjusting 

tax charge of £3.4m arises in connection with movements on the derivative contracts; and a £0.5m exceptional credit arises in 

respect to adjustments to carry values of lease assets and liabilities. 

Group 

2022 

£m 

– 

– 

(2.9)

(5.1)

(8.0)

Group 

2022 

£m 

– 

4.4 

3.2 

7.6 

(0.8)

– 

(2.0)

(12.7)

3.0 

(12.4)

(4.8)

2021

£m 

–

–

(1.7)

(5.5)

(7.2)

2021

£m 

–

(0.9)

0.8

(0.1)

7.9

(7.7)

3.2

–

(3.9)

(0.5)

(0.6)

174 

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175 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

11. Other gains and losses (net) 

13. Finance income and expense 
13. Finance income and expense 

Unrealised fair value gain/(loss) on foreign exchange forward contracts 

Royalty income 

Lease modifications and terminations 

Lease termination: Settlement Fee 

Other income  

Total other gains and losses 

adjusting item, see note 6. 

The unrealised fair value gain on foreign exchange forward contracts of £13.7m (2021: £4.7m loss) has been treated as an 

Royalty income relates to wholesale royalty agreements, see note 1f for further detail. Other income in both financial years 

includes rent and profit from the sales of fixtures and fittings to franchisees.  

Lease modifications and terminations relate to lease renegotiations under IFRS 16, which resulted in reducing both the lease 

liability and the right-of-use asset. As the adjustment exceeded the carrying value of the right-of-use asset, this excess has 

been recognised as a gain in profit or loss.  

12. Operating profit/(loss) 

Group operating profit/(loss) is stated after charging/(crediting): 

Depreciation on property, plant and equipment – owned (note 18) 

Depreciation on right-of-use assets (note 30) 

Depreciation on deferred liability  

Loss on disposal of property, plant and equipment (note 18) 

Amortisation of intangible assets (note 19) 

Impairment charges and reversals of property, plant and equipment and right-of-use assets (note 5) 

Impairment of intangibles (note 5) 

Restructuring, strategic change and other property costs (note 5) 

Cost of inventories recognised as an expense 

Net (Release)/impairment of inventories included in the above figure (note 23) 

Short-term and variable rent payments net of lease incentives and waivers (note 5) 

Onerous property related contracts charge (note 5) 

Government grants including furlough, gross of provision (note 37) 

Covid-19 rent concessions 

Impairment (credit)/loss on trade receivables (note 24) 

Net foreign exchange (gain)/loss 

The above Group operating profit/(loss) includes £13.1m (2021: £13.4m) of depreciation savings on property, plant and 

equipment and intangible assets, and £4.3m (2021: £4.2m) of onerous contract provision utilisation.  

Group 

2022 

£m 

13.7 

7.2 

16.8 

(8.1)

1.1 

30.7 

2021

£m 

(4.7)

4.2

14.3

–

0.8

14.6

Group 

2022 

£m 

13.1 

28.0 

(0.3)

1.1 

7.6 

16.8 

– 

– 

(0.4)

3.7 

1.5 

(2.0)

(3.7)

(1.8)

(12.6)

2021

£m 

15.5

27.3

(0.4)

0.1

11.0

10.7

2.1

1.0

2.3

3.9

5.1

(11.7)

(4.0)

3.8

(0.5)

248.6 

240.5

Bank interest 
Bank interest 

Total finance income 
Total finance income 
Bank interest 
Bank interest 

Interest on lease liabilities 
Interest on lease liabilities 

Total finance expense 
Total finance expense 

14. Tax expense 
14. Tax expense 
The tax expense comprises:  
The tax expense comprises:  

Current tax 
Current tax 
•  UK corporation tax charge for the period 
•  UK corporation tax charge for the period 
•  Adjustment in respect of prior periods 
•  Adjustment in respect of prior periods 
•  Overseas tax 
•  Overseas tax 

Total current tax (credit)/expense 
Total current tax (credit)/expense 

Deferred tax 
Deferred tax 
•  Origination and reversal of temporary differences 
•  Origination and reversal of temporary differences 
•  Deferred tax asset movements in respect of tax losses  
•  Deferred tax asset movements in respect of tax losses  
•  Adjustment in respect of prior periods 
•  Adjustment in respect of prior periods 
•  Effect of UK rate change 
•  Effect of UK rate change 
Adjusting tax expense/(credit) 
Adjusting tax expense/(credit) 

Total deferred tax (credit) 
Total deferred tax (credit) 

Total tax (credit) 
Total tax (credit) 

Group 
Group 

2022 
2022 
£m 
£m 

– 
– 

– 
– 

(2.9)
(2.9)

(5.1)
(5.1)

(8.0)
(8.0)

Group 
Group 

2022 
2022 
£m 
£m 

– 
– 
4.4 
4.4 
3.2 
3.2 

7.6 
7.6 

(0.8)
(0.8)
– 
– 
(2.0)
(2.0)
(12.7)
(12.7)

3.0 
3.0 

(12.4)
(12.4)

(4.8)
(4.8)

2021
2021
£m 
£m 

–
–

–
–

(1.7)
(1.7)

(5.5)
(5.5)

(7.2)
(7.2)

2021
2021
£m 
£m 

–
–
(0.9)
(0.9)
0.8
0.8

(0.1)
(0.1)

7.9
7.9
(7.7)
(7.7)
3.2
3.2
–
–

(3.9)
(3.9)

(0.5)
(0.5)

(0.6)
(0.6)

The tax credit on the statutory adjusted loss is £4.8m (2021: £0.6m credit). The net tax charge on adjusting items totals £3.0m 
The tax credit on the statutory adjusted loss is £4.8m (2021: £0.6m credit). The net tax charge on adjusting items totals £3.0m 
(2021: £3.9m tax credit). 
(2021: £3.9m tax credit). 

An adjusting tax charge of £3.0m arises as a result of impairments to the right-of-use asset values, a £0.1m adjusting tax 
An adjusting tax charge of £3.0m arises as a result of impairments to the right-of-use asset values, a £0.1m adjusting tax 
charge as a result of impairments to property, plant and equipment and onerous leases at the balance sheet date; an adjusting 
charge as a result of impairments to property, plant and equipment and onerous leases at the balance sheet date; an adjusting 
tax charge of £3.4m arises in connection with movements on the derivative contracts; and a £0.5m exceptional credit arises in 
tax charge of £3.4m arises in connection with movements on the derivative contracts; and a £0.5m exceptional credit arises in 
respect to adjustments to carry values of lease assets and liabilities. 
respect to adjustments to carry values of lease assets and liabilities. 

174 

Superdry plc Annual Report 2022 

174

Superdry plc Annual Report 2022

175 
175 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

175

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

14. Tax expense continued 
Factors affecting the tax expense for the period are as follows: 

16. Earnings per share 

Profit/(loss) before tax 
Profit/(loss) multiplied by the standard rate in the UK – 19.0% (2021: 19.0%) 
Expenses not deductible for tax purposes 
Adjust opening UK deferred tax balances to 25% tax rate 
Uncertain tax position- 
Permanent differences 
Overseas tax differentials 
Deferred tax not recognised 
Adjust closing UK deferred tax balances to 25% tax rate 
Effect of tax rate changes 
Adjustment in respect of prior years (inclusive of uncertain tax positions) 

Total tax (credit)/expense excluding adjusting items 

Group 

2022 
£m 

17.9 
3.4 
1.7 
(12.7)
– 
– 
0.5 
2.4 
(2.5)
– 
2.4 

(4.8)

2021
£m 

(36.7)
(7.0)
–
–
1.3
0.8
(1.0)
2.4
–
0.2
2.7

(0.6)

The Group has a tax credit on adjusted profits of £7.8m (2021: £3.3m loss) and a tax charge on adjusting losses of £3.0m (2021: 
£3.9m credit). Taken together the Group has a tax credit of £4.8m (2021: £0.6m credit). The Group’s total effective tax rate is 
lower than the statutory rate of tax of 19%. 

This is primarily due to the revaluation of UK deferred tax assets to the future enacted tax rate of 25%, level of overseas losses 
in relation to which no tax benefit has been recognised, movements in amounts recognised in respect of leases, and the 
creation of a provision for uncertain tax positions. 

On 24 May 2021, Finance Bill 2021 substantively enacted provisions to increase the main rate of UK corporation tax to 25% 
from 1 April 2023. On 23 September 2022, the UK Government announced an intention to reverse this increase, and to keep the 
main rate at 19% from 01 April 2023 however this intention has not yet been substantively enacted. Accordingly, deferred tax 
balances relating to the UK as at 30 April 2022 have been measured at a rate of 25%. If we were to restate the deferred tax 
assets at 30 April 2022 using the announced proposal of a 19% future rate, the maximum potential impact would be a decrease 
to the deferred tax asset recognised by c.£13m. 

15. Loss attributable to Superdry plc  
The loss after tax for the 53 weeks ended 30 April 2022 for the Company was £55.8m (52 weeks ended 24 April 2021: loss 
of £12.6m). There was a credit to equity reserve of £1.0m (2021: £1.6m credit) in respect of employee share schemes. The 
Directors have approved the statement of comprehensive income for the Company. Retained earnings of the Company at 
30 April 2022 were £6.5m (2021: £61.3m). 

Earnings 

Profit/(loss) for the period attributable to owners of the Company 

Number of shares at year-end* 

Weighted average number of ordinary shares – basic 

Effect of dilutive options and contingent shares 

Weighted average number of ordinary shares – diluted 

Basic earnings per share (pence) 

Diluted earnings per share (pence) 

*  The number of shares at year-end excludes the shares held by the Supergroup Plc employee benefit trust. 

Adjusted earnings per share 

Earnings 

Adjusted profit/(loss) for the period attributable to the owners of the Company  

Weighted average number of ordinary shares – basic 

Weighted average number of ordinary shares – diluted 

Adjusted basic earnings per share (pence) 

Adjusted diluted earnings per share (pence) 

Employee Benefit Trust. 

17. Dividends 

The weighted average number of shares is stated after the deduction of Superdry Plc shares held in trust by Supergroup Plc 

There were no share-related events after the balance sheet date that may affect earnings per share. 

Equity – ordinary shares 

Interim for the 53 weeks to 30 April 2022 – nil (2021: nil per share) 

Final dividend for the 52 weeks to 24 April 2021 – nil (2021: nil per share) 

Total dividends paid 

Given the continued uncertainty in the trading environment and in order to maintain liquidity, the Board did not propose an 

interim dividend and has made the decision not to recommend a final dividend for 2022. 

Group 

2022 

£m 

22.7 

No. 

2021

£m 

(36.1)

No. 

81,360,187 

81,879,072 

3,098,395 

84,977,467 

82,041,820

82,028,188

–

82,028,188

27.7 

26.7 

(44.0)

(44.0)

Group 

2022 

£m 

29.7 

No.  

36.3 

35.0 

2021

£m 

(15.9)

No. 

(19.4)

(19.4)

81,879,072 

84,977,467 

82,028,188

82,028,188

Group and Company 

2022 

£m 

2021

£m 

– 

– 

– 

–

–

–

176 

Superdry plc Annual Report 2022 

176

Superdry plc Annual Report 2022

177 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

14. Tax expense continued 

Factors affecting the tax expense for the period are as follows: 

16. Earnings per share 
16. Earnings per share 

Earnings 
Earnings 
Profit/(loss) for the period attributable to owners of the Company 
Profit/(loss) for the period attributable to owners of the Company 

Number of shares at year-end* 
Number of shares at year-end* 
Weighted average number of ordinary shares – basic 
Weighted average number of ordinary shares – basic 
Effect of dilutive options and contingent shares 
Effect of dilutive options and contingent shares 
Weighted average number of ordinary shares – diluted 
Weighted average number of ordinary shares – diluted 

Basic earnings per share (pence) 
Basic earnings per share (pence) 

Diluted earnings per share (pence) 
Diluted earnings per share (pence) 

*  The number of shares at year-end excludes the shares held by the Supergroup Plc employee benefit trust. 
*  The number of shares at year-end excludes the shares held by the Supergroup Plc employee benefit trust. 

Adjusted earnings per share 
Adjusted earnings per share 

Earnings 
Earnings 
Adjusted profit/(loss) for the period attributable to the owners of the Company  
Adjusted profit/(loss) for the period attributable to the owners of the Company  

Weighted average number of ordinary shares – basic 
Weighted average number of ordinary shares – basic 
Weighted average number of ordinary shares – diluted 
Weighted average number of ordinary shares – diluted 

Adjusted basic earnings per share (pence) 
Adjusted basic earnings per share (pence) 

Adjusted diluted earnings per share (pence) 
Adjusted diluted earnings per share (pence) 

Group 
Group 

2022 
2022 
£m 
£m 

22.7 
22.7 

No. 
No. 

2021
2021
£m 
£m 

(36.1)
(36.1)

No. 
No. 

81,360,187 
81,360,187 
81,879,072 
81,879,072 
3,098,395 
3,098,395 
84,977,467 
84,977,467 

82,041,820
82,041,820
82,028,188
82,028,188
–
–
82,028,188
82,028,188

27.7 
27.7 

26.7 
26.7 

(44.0)
(44.0)

(44.0)
(44.0)

Group 
Group 

2022 
2022 
£m 
£m 

29.7 
29.7 

No.  
No.  

2021
2021
£m 
£m 

(15.9)
(15.9)

No. 
No. 

81,879,072 
81,879,072 
84,977,467 
84,977,467 

82,028,188
82,028,188
82,028,188
82,028,188

36.3 
36.3 

35.0 
35.0 

(19.4)
(19.4)

(19.4)
(19.4)

The weighted average number of shares is stated after the deduction of Superdry Plc shares held in trust by Supergroup Plc 
The weighted average number of shares is stated after the deduction of Superdry Plc shares held in trust by Supergroup Plc 
Employee Benefit Trust. 
Employee Benefit Trust. 

There were no share-related events after the balance sheet date that may affect earnings per share. 
There were no share-related events after the balance sheet date that may affect earnings per share. 

17. Dividends 
17. Dividends 

Equity – ordinary shares 
Equity – ordinary shares 
Interim for the 53 weeks to 30 April 2022 – nil (2021: nil per share) 
Interim for the 53 weeks to 30 April 2022 – nil (2021: nil per share) 
Final dividend for the 52 weeks to 24 April 2021 – nil (2021: nil per share) 
Final dividend for the 52 weeks to 24 April 2021 – nil (2021: nil per share) 

Total dividends paid 
Total dividends paid 

Group and Company 
Group and Company 

2022 
2022 
£m 
£m 

2021
2021
£m 
£m 

– 
– 
– 
– 

– 
– 

–
–
–
–

–
–

Given the continued uncertainty in the trading environment and in order to maintain liquidity, the Board did not propose an 
Given the continued uncertainty in the trading environment and in order to maintain liquidity, the Board did not propose an 
interim dividend and has made the decision not to recommend a final dividend for 2022. 
interim dividend and has made the decision not to recommend a final dividend for 2022. 

Profit/(loss) before tax 

Profit/(loss) multiplied by the standard rate in the UK – 19.0% (2021: 19.0%) 

Expenses not deductible for tax purposes 

Adjust opening UK deferred tax balances to 25% tax rate 

Uncertain tax position- 

Permanent differences 

Overseas tax differentials 

Deferred tax not recognised 

Adjust closing UK deferred tax balances to 25% tax rate 

Effect of tax rate changes 

Adjustment in respect of prior years (inclusive of uncertain tax positions) 

Total tax (credit)/expense excluding adjusting items 

Group 

2022 

£m 

17.9 

3.4 

1.7 

(12.7)

– 

– 

0.5 

2.4 

(2.5)

– 

2.4 

(4.8)

2021

£m 

(36.7)

(7.0)

–

–

1.3

0.8

(1.0)

2.4

–

0.2

2.7

(0.6)

The Group has a tax credit on adjusted profits of £7.8m (2021: £3.3m loss) and a tax charge on adjusting losses of £3.0m (2021: 

£3.9m credit). Taken together the Group has a tax credit of £4.8m (2021: £0.6m credit). The Group’s total effective tax rate is 

lower than the statutory rate of tax of 19%. 

This is primarily due to the revaluation of UK deferred tax assets to the future enacted tax rate of 25%, level of overseas losses 

in relation to which no tax benefit has been recognised, movements in amounts recognised in respect of leases, and the 

creation of a provision for uncertain tax positions. 

On 24 May 2021, Finance Bill 2021 substantively enacted provisions to increase the main rate of UK corporation tax to 25% 

from 1 April 2023. On 23 September 2022, the UK Government announced an intention to reverse this increase, and to keep the 

main rate at 19% from 01 April 2023 however this intention has not yet been substantively enacted. Accordingly, deferred tax 

balances relating to the UK as at 30 April 2022 have been measured at a rate of 25%. If we were to restate the deferred tax 

assets at 30 April 2022 using the announced proposal of a 19% future rate, the maximum potential impact would be a decrease 

to the deferred tax asset recognised by c.£13m. 

15. Loss attributable to Superdry plc  

The loss after tax for the 53 weeks ended 30 April 2022 for the Company was £55.8m (52 weeks ended 24 April 2021: loss 

of £12.6m). There was a credit to equity reserve of £1.0m (2021: £1.6m credit) in respect of employee share schemes. The 

Directors have approved the statement of comprehensive income for the Company. Retained earnings of the Company at 

30 April 2022 were £6.5m (2021: £61.3m). 

176 

Superdry plc Annual Report 2022 

176

Superdry plc Annual Report 2022

177 
177 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

177

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

18. Property, plant and equipment 
Movements in the carrying amount of property, plant and equipment were as follows: 

18. Property, plant and equipment continued 

53 weeks ended 30 April 2022 
Cost 
At 24 April 2021 
Exchange differences 
Additions 
Disposals 

At 30 April 2022 

Accumulated depreciation and impairments 
At 24 April 2021 
Exchange differences 
Disposals 
Depreciation charge 
Net impairment charges and reversals 

At 30 April 2022 

Net book value at 30 April 2022 

Land and 
buildings
 £m 

Leasehold 
improvements
 £m 

Group 

Furniture, 
fixtures and 
fittings  
£m 

Computer 
equipment 
 £m 

Total 
£m 

5.3
–
–
(0.1)

5.2

1.1
–
–
–
–

1.1

4.1

204.9
(0.9)
4.6
(19.5)

189.1

191.8
(1.2)
(19.0)
7.4
2.4

181.4

7.7

67.1 
– 
4.1 
(6.5) 

64.7 

58.0 
– 
(6.0) 
4.2 
– 

56.2 

8.5 

30.6 
0.2 
0.6 
(1.0)

30.4 

27.6 
0.2 
(1.0)
1.5 
– 

28.3 

2.1 

307.9
(0.7)
9.3
(27.1)

289.4

278.5
(1.0)
(26.0)
13.1
2.4

267.0

22.4

The above property, plant and equipment net impairment movement of £2.4m constitutes part of the total net impairment of 
£16.8m in 2022 and related to an impairment review performed on store assets. For further details on this please see notes 2 
and 6. The impairment has been included within adjusting items in FY22. 

52 weeks ended 24 April 2021 
Cost 
At 26 April 2020 
Exchange differences 
Additions 
Disposals 

At 24 April 2021 

Accumulated depreciation and impairments 
At 26 April 2020 
Exchange differences 
Disposals 
Depreciation charge 
Net impairment charges and reversals 

At 24 April 2021 

Net book value at 24 April 2021 

Land and 
buildings
 £m 

Leasehold 
improvements
 £m 

Group 

Furniture, 
fixtures and 
fittings  
£m 

Computer 
equipment 
 £m 

Total 
£m 

5.3
–
–
–

5.3

1.0
–
–
0.1
–

1.1

4.2

213.5
(2.6)
2.3
(8.3)

204.9

190.1
(2.4)
(8.2)
9.5
2.8

191.8

13.1

66.4 
(0.8) 
3.5 
(2.0) 

67.1 

55.2 
(0.8) 
(2.0) 
5.1 
0.5 

58.0 

9.1 

30.1 
(0.3)
1.0 
(0.2)

30.6 

27.3 
(0.3)
(0.2)
0.8 
– 

27.6 

3.0 

315.3
(3.7)
6.8
(10.5)

307.9

273.6
(3.5)
(10.4)
15.5
3.3

278.5

29.4

The above property, plant and equipment net impairment movement of £3.3m constitutes part of the total net impairment of 
£10.7m in 2021 and relates to an impairment review performed on store assets. For further details on this please see notes 2 
and 6. This impairment has been included within adjusting items in FY21.  

53 weeks ended 30 April 2022 

Cost 

At 24 April 2021 

Additions 

At 30 April 2022 

Accumulated depreciation 

At 24 April 2021 

Depreciation charge 

Net impairment charges and reversals 

At 30 April 2022 

Net book value at 30 April 2022 

52 weeks ended 24 April 2021 

Cost 

At 26 April 2020 

Additions 

Disposals 

At 24 April 2021 

Accumulated depreciation 

At 26 April 2020 

Depreciation charge 

Disposals 

Net impairment charges and reversals 

At 24 April 2021 

Net book value at 24 April 2021 

Company 

Furniture, 

Land and 

buildings

 £m 

Leasehold 

fixtures and 

improvements 

£m 

fittings 

 £m 

Computer 

equipment 

 £m 

Land and 

buildings

Leasehold 

improvements 

 £m 

£m 

Company 

Furniture, 

fixtures and 

fittings 

 £m 

Computer 

equipment 

 £m 

1.9

–

1.9

0.5

–

–

0.5

1.4

1.9

–

–

1.9

0.5

–

–

–

0.5

1.4

9.9

0.2

10.1

9.1

1.5

(0.5)

10.1

0.0

11.0

0.2

(1.3)

9.9

9.0

0.8

(0.8)

0.1

9.1

0.8

4.5 

0.3 

4.8 

2.9 

0.5 

(0.1) 

3.3 

1.5 

3.8 

1.1 

(0.4) 

4.5 

2.8 

0.4 

(0.3) 

– 

2.9 

1.6 

19.7 

0.7 

20.4 

18.0 

1.3 

– 

 19.3 

1.1 

18.5 

1.2 

– 

19.7 

17.7 

0.3 

– 

– 

18.0 

1.7 

Total 

£m 

36.0

1.2

37.2

30.5

3.3

(0.6)

33.2

4.0

Total 

£m 

35.2

2.5

(1.7)

36.0

30.0

1.5

(1.1)

0.1

30.5

5.5

178 

Superdry plc Annual Report 2022 

178

Superdry plc Annual Report 2022

179 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

18. Property, plant and equipment 

Movements in the carrying amount of property, plant and equipment were as follows: 

18. Property, plant and equipment continued 
18. Property, plant and equipment continued 

53 weeks ended 30 April 2022 

Cost 

At 24 April 2021 

Exchange differences 

Additions 

Disposals 

At 30 April 2022 

At 24 April 2021 

Exchange differences 

Disposals 

Depreciation charge 

Net impairment charges and reversals 

At 30 April 2022 

Net book value at 30 April 2022 

Accumulated depreciation and impairments 

Accumulated depreciation and impairments 

52 weeks ended 24 April 2021 

Cost 

At 26 April 2020 

Exchange differences 

Additions 

Disposals 

At 24 April 2021 

At 26 April 2020 

Exchange differences 

Disposals 

Depreciation charge 

Net impairment charges and reversals 

At 24 April 2021 

Net book value at 24 April 2021 

Group 

Furniture, 

Land and 

buildings

 £m 

Leasehold 

fixtures and 

improvements

 £m 

fittings  

£m 

Computer 

equipment 

 £m 

Total 

£m 

5.3

–

–

(0.1)

5.2

1.1

–

–

–

–

1.1

4.1

204.9

(0.9)

4.6

(19.5)

189.1

191.8

(1.2)

(19.0)

7.4

2.4

181.4

7.7

5.3

213.5

5.3

204.9

1.0

190.1

(2.6)

2.3

(8.3)

(2.4)

(8.2)

9.5

2.8

191.8

13.1

–

–

–

–

–

–

0.1

1.1

4.2

67.1 

– 

4.1 

(6.5) 

64.7 

58.0 

– 

(6.0) 

4.2 

– 

56.2 

8.5 

66.4 

(0.8) 

3.5 

(2.0) 

67.1 

55.2 

(0.8) 

(2.0) 

5.1 

0.5 

58.0 

9.1 

30.6 

0.2 

0.6 

(1.0)

30.4 

27.6 

0.2 

(1.0)

1.5 

– 

28.3 

2.1 

30.1 

(0.3)

1.0 

(0.2)

30.6 

27.3 

(0.3)

(0.2)

0.8 

– 

27.6 

3.0 

307.9

(0.7)

9.3

(27.1)

289.4

278.5

(1.0)

(26.0)

13.1

2.4

267.0

22.4

315.3

(3.7)

6.8

(10.5)

307.9

273.6

(3.5)

(10.4)

15.5

3.3

278.5

29.4

Land and 

buildings

Leasehold 

improvements

 £m 

 £m 

Computer 

equipment 

 £m 

Total 

£m 

Group 

Furniture, 

fixtures and 

fittings  

£m 

The above property, plant and equipment net impairment movement of £2.4m constitutes part of the total net impairment of 

£16.8m in 2022 and related to an impairment review performed on store assets. For further details on this please see notes 2 

and 6. The impairment has been included within adjusting items in FY22. 

The above property, plant and equipment net impairment movement of £3.3m constitutes part of the total net impairment of 

£10.7m in 2021 and relates to an impairment review performed on store assets. For further details on this please see notes 2 

and 6. This impairment has been included within adjusting items in FY21.  

53 weeks ended 30 April 2022 
53 weeks ended 30 April 2022 
Cost 
Cost 
At 24 April 2021 
At 24 April 2021 
Additions 
Additions 

At 30 April 2022 
At 30 April 2022 

Accumulated depreciation 
Accumulated depreciation 
At 24 April 2021 
At 24 April 2021 
Depreciation charge 
Depreciation charge 
Net impairment charges and reversals 
Net impairment charges and reversals 

At 30 April 2022 
At 30 April 2022 

Net book value at 30 April 2022 
Net book value at 30 April 2022 

52 weeks ended 24 April 2021 
52 weeks ended 24 April 2021 
Cost 
Cost 
At 26 April 2020 
At 26 April 2020 
Additions 
Additions 
Disposals 
Disposals 

At 24 April 2021 
At 24 April 2021 

Accumulated depreciation 
Accumulated depreciation 
At 26 April 2020 
At 26 April 2020 
Depreciation charge 
Depreciation charge 
Disposals 
Disposals 
Net impairment charges and reversals 
Net impairment charges and reversals 

At 24 April 2021 
At 24 April 2021 

Net book value at 24 April 2021 
Net book value at 24 April 2021 

Land and 
Land and 
buildings
buildings
 £m 
 £m 

Leasehold 
Leasehold 
improvements 
improvements 
£m 
£m 

Company 
Company 

Furniture, 
Furniture, 
fixtures and 
fixtures and 
fittings 
fittings 
 £m 
 £m 

Computer 
Computer 
equipment 
equipment 
 £m 
 £m 

1.9
1.9
–
–

1.9
1.9

0.5
0.5
–
–
–
–

0.5
0.5

1.4
1.4

9.9
9.9
0.2
0.2

10.1
10.1

9.1
9.1
1.5
1.5
(0.5)
(0.5)

10.1
10.1

0.0
0.0

4.5 
4.5 
0.3 
0.3 

4.8 
4.8 

2.9 
2.9 
0.5 
0.5 
(0.1) 
(0.1) 

3.3 
3.3 

1.5 
1.5 

19.7 
19.7 
0.7 
0.7 

20.4 
20.4 

18.0 
18.0 
1.3 
1.3 
– 
– 

 19.3 
 19.3 

1.1 
1.1 

Land and 
Land and 
buildings
buildings
 £m 
 £m 

Leasehold 
Leasehold 
improvements 
improvements 
£m 
£m 

Company 
Company 

Furniture, 
Furniture, 
fixtures and 
fixtures and 
fittings 
fittings 
 £m 
 £m 

Computer 
Computer 
equipment 
equipment 
 £m 
 £m 

1.9
1.9
–
–
–
–

1.9
1.9

0.5
0.5
–
–
–
–
–
–

0.5
0.5

1.4
1.4

11.0
11.0
0.2
0.2
(1.3)
(1.3)

9.9
9.9

9.0
9.0
0.8
0.8
(0.8)
(0.8)
0.1
0.1

9.1
9.1

0.8
0.8

3.8 
3.8 
1.1 
1.1 
(0.4) 
(0.4) 

4.5 
4.5 

2.8 
2.8 
0.4 
0.4 
(0.3) 
(0.3) 
– 
– 

2.9 
2.9 

1.6 
1.6 

18.5 
18.5 
1.2 
1.2 
– 
– 

19.7 
19.7 

17.7 
17.7 
0.3 
0.3 
– 
– 
– 
– 

18.0 
18.0 

1.7 
1.7 

Total 
Total 
£m 
£m 

36.0
36.0
1.2
1.2

37.2
37.2

30.5
30.5
3.3
3.3
(0.6)
(0.6)

33.2
33.2

4.0
4.0

Total 
Total 
£m 
£m 

35.2
35.2
2.5
2.5
(1.7)
(1.7)

36.0
36.0

30.0
30.0
1.5
1.5
(1.1)
(1.1)
0.1
0.1

30.5
30.5

5.5
5.5

178 

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Superdry plc Annual Report 2022 

179

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

19. Intangible assets 

19. Intangible assets continued 

53 weeks ended 30 April 2022 
Cost 
At 24 April 2021 
Exchange differences 
Additions 
Disposals 

At 30 April 2022 

Accumulated amortisation 
At 24 April 2021 
Exchange differences 
Amortisation charge 
Disposals 

At 30 April 2022 

Net book value at 30 April 2022 

52 weeks ended 24 April 2021 
Cost 
At 26 April 2020 
Exchange differences 
Additions 
Disposals 

At 24 April 2021 

Accumulated amortisation 
At 26 April 2020 
Exchange differences 
Amortisation charge 
Impairment charges 
Disposals 

At 24 April 2021 

Net book value at 24 April 2021 

Trademarks 
£m 

Website and 
software 
£m 

Lease 
 premiums 
£m 

Distribution 
agreements  
£m 

Goodwill  
£m 

Total
 £m 

Group 

5.3
–
0.5
–

5.8

3.3
–
0.4
–

3.7

2.1

60.2
–
8.0
–

68.2

43.5
–
7.0
–

50.5

17.7

14.9 
0.2 
– 
– 

15.1 

13.4 
(0.3) 
0.2 
– 

13.3 

1.8 

14.2
(0.2)
–
(12.6)

1.4

14.2
(0.2)
–
(12.6)

1.4

–

Group 

21.5 
(0.8)
– 
– 

20.7 

– 
– 
– 
– 

– 

20.7 

116.1
(0.8)
8.5
(12.6)

111.2

74.4
(0.5)
7.6
(12.6)

68.9

42.3

Trademarks 
£m 

Website and 
software 
£m 

Lease 
 premiums 
£m 

Distribution 
agreements  
£m 

Goodwill  
£m 

Total
 £m 

4.3
–
1.0
–

5.3

2.9
–
0.4
–
–

3.3

2.0

54.2
–
6.0
–

60.2

31.1
–
10.3
2.1
–

43.5

16.7

14.3
–
–
(0.1)

14.2

14.3
–
–
–
(0.1)

14.2

–

15.7 
(0.8) 
– 
– 

14.9 

13.3 
(0.2) 
0.3 
– 
– 

13.4 

1.5 

21.5 
–  
– 
– 

21.5 

– 
– 
– 
– 
– 

– 

21.5 

110.0
(0.8)
7.0
(0.1)

116.1

61.6
(0.2)
11.0
2.1
(0.1)

74.4

41.7

The above impairment charge of £2.1m relates to an impairment review performed on website and software assets. For further 
details on this please see note 6. This impairment has been included within adjusting items in FY21. 

53 weeks ended 30 April 2022 

Cost 

At 24 April 2021 

Additions 

At 30 April 2022 

Accumulated amortisation 

At 24 April 2021 

Amortisation charge 

At 30 April 2022 

Net book value at 30 April 2022 

52 weeks ended 24 April 2021 

Cost 

At 26 April 2020 

Additions 

At 24 April 2021 

Accumulated amortisation 

At 26 April 2020 

Amortisation charge 

Impairment charges 

At 24 April 2021 

Net book value at 24 April 2021 

comprehensive income. 

Impairment of goodwill 

Company 

Website and 

software  

£m 

Trademarks 

£m 

Company 

Website and 

software  

£m 

Trademarks 

£m 

0.8 

– 

0.8 

0.3 

0.1 

0.4 

0.4 

0.7 

0.1 

0.8 

0.2 

0.1 

– 

0.3 

0.5 

42.8 

1.7 

44.5 

33.4 

3.6 

37.0 

7.5 

40.6 

2.2 

42.8 

24.8 

7.0 

1.6 

33.4 

9.4 

Total 

£m 

43.6

1.7

45.3

33.7

3.7

37.4

7.9

Total 

£m 

41.3

2.3

43.6

25.0

7.1

1.6

33.7

9.9

Amortisation of intangible assets is included within selling, general and administrative expenses in the Group statement of 

Goodwill of £20.7m is split between the Group’s operating segments as £13.8m (2021: £14.3m) for Wholesale, £4.4m (2021: 

£4.7m) for Ecommerce and £2.5m (2021: £2.5m) for Stores.  

An impairment test is a comparison of the carrying value of assets of a business or cash generating unit (CGU) to their 

recoverable amount. The Group monitors goodwill for impairment at a segmental level. Wholesale and Ecommerce are defined 

as individual CGUs, and the Stores segment is a group of CGUs. These segments represent the lowest level within the Group at 

which goodwill is monitored for internal management purposes. 

The recoverable amount is estimated based on using a value in use model using discounted cash flows. Where the recoverable 

amount is less than the carrying value, an impairment results. The Group’s medium-term plan has been used as the basis for 

this calculation. 

As identified in note 6, store assets have been impaired in the current year, where each store is assessed as an individual CGU. 

Goodwill is monitored at a total Stores segment level, not at an individual store level, and instead includes individually profitable 

stores in the assessment. Additionally, the cash flows in the goodwill impairment analysis are included over a 10-year period, 

compared to the lease expiry period in the store impairment assessment. 

180 

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181 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

19. Intangible assets 

19. Intangible assets continued 
19. Intangible assets continued 

53 weeks ended 30 April 2022 

Cost 

At 24 April 2021 

Exchange differences 

Additions 

Disposals 

At 30 April 2022 

At 24 April 2021 

Exchange differences 

Amortisation charge 

Disposals 

At 30 April 2022 

Accumulated amortisation 

Net book value at 30 April 2022 

52 weeks ended 24 April 2021 

Cost 

At 26 April 2020 

Exchange differences 

Additions 

Disposals 

At 24 April 2021 

At 26 April 2020 

Exchange differences 

Amortisation charge 

Impairment charges 

Disposals 

At 24 April 2021 

Accumulated amortisation 

Net book value at 24 April 2021 

Website and 

Lease 

Trademarks 

software 

 premiums 

£m 

£m 

£m 

Distribution 

agreements  

£m 

Goodwill  

£m 

Total

 £m 

15.1 

20.7 

Group 

14.2

(0.2)

–

(12.6)

1.4

14.2

(0.2)

–

(12.6)

1.4

–

Group 

14.3

(0.1)

14.2

14.3

(0.1)

14.2

–

–

–

–

–

–

14.9 

0.2 

– 

– 

13.4 

(0.3) 

0.2 

– 

13.3 

1.8 

15.7 

(0.8) 

– 

– 

13.3 

(0.2) 

0.3 

– 

– 

13.4 

1.5 

21.5 

(0.8)

20.7 

– 

– 

– 

– 

– 

– 

– 

–  

– 

– 

– 

– 

– 

– 

– 

– 

21.5 

116.1

(0.8)

8.5

(12.6)

111.2

74.4

(0.5)

7.6

(12.6)

68.9

42.3

(0.8)

7.0

(0.1)

61.6

(0.2)

11.0

2.1

(0.1)

74.4

41.7

21.5 

110.0

14.9 

21.5 

116.1

5.3

0.5

–

–

5.8

3.3

0.4

–

–

3.7

2.1

4.3

1.0

–

–

5.3

2.9

0.4

–

–

–

3.3

2.0

60.2

8.0

–

–

68.2

43.5

7.0

–

–

50.5

17.7

54.2

6.0

–

–

60.2

31.1

–

10.3

2.1

–

43.5

16.7

Website and 

Lease 

Trademarks 

software 

 premiums 

£m 

£m 

£m 

Distribution 

agreements  

£m 

Goodwill  

£m 

Total

 £m 

The above impairment charge of £2.1m relates to an impairment review performed on website and software assets. For further 

details on this please see note 6. This impairment has been included within adjusting items in FY21. 

53 weeks ended 30 April 2022 
53 weeks ended 30 April 2022 
Cost 
Cost 
At 24 April 2021 
At 24 April 2021 
Additions 
Additions 

At 30 April 2022 
At 30 April 2022 

Accumulated amortisation 
Accumulated amortisation 
At 24 April 2021 
At 24 April 2021 
Amortisation charge 
Amortisation charge 

At 30 April 2022 
At 30 April 2022 

Net book value at 30 April 2022 
Net book value at 30 April 2022 

52 weeks ended 24 April 2021 
52 weeks ended 24 April 2021 
Cost 
Cost 
At 26 April 2020 
At 26 April 2020 
Additions 
Additions 

At 24 April 2021 
At 24 April 2021 

Accumulated amortisation 
Accumulated amortisation 
At 26 April 2020 
At 26 April 2020 
Amortisation charge 
Amortisation charge 
Impairment charges 
Impairment charges 

At 24 April 2021 
At 24 April 2021 

Net book value at 24 April 2021 
Net book value at 24 April 2021 

Company 
Company 

Website and 
Website and 
software  
software  
£m 
£m 

Trademarks 
Trademarks 
£m 
£m 

0.8 
0.8 
– 
– 

0.8 
0.8 

0.3 
0.3 
0.1 
0.1 

0.4 
0.4 

0.4 
0.4 

42.8 
42.8 
1.7 
1.7 

44.5 
44.5 

33.4 
33.4 
3.6 
3.6 

37.0 
37.0 

7.5 
7.5 

Company 
Company 

Website and 
Website and 
software  
software  
£m 
£m 

Trademarks 
Trademarks 
£m 
£m 

0.7 
0.7 
0.1 
0.1 

0.8 
0.8 

0.2 
0.2 
0.1 
0.1 
– 
– 

0.3 
0.3 

0.5 
0.5 

40.6 
40.6 
2.2 
2.2 

42.8 
42.8 

24.8 
24.8 
7.0 
7.0 
1.6 
1.6 

33.4 
33.4 

9.4 
9.4 

Total 
Total 
£m 
£m 

43.6
43.6
1.7
1.7

45.3
45.3

33.7
33.7
3.7
3.7

37.4
37.4

7.9
7.9

Total 
Total 
£m 
£m 

41.3
41.3
2.3
2.3

43.6
43.6

25.0
25.0
7.1
7.1
1.6
1.6

33.7
33.7

9.9
9.9

Amortisation of intangible assets is included within selling, general and administrative expenses in the Group statement of 
Amortisation of intangible assets is included within selling, general and administrative expenses in the Group statement of 
comprehensive income. 
comprehensive income. 

Impairment of goodwill 
Impairment of goodwill 
Goodwill of £20.7m is split between the Group’s operating segments as £13.8m (2021: £14.3m) for Wholesale, £4.4m (2021: 
Goodwill of £20.7m is split between the Group’s operating segments as £13.8m (2021: £14.3m) for Wholesale, £4.4m (2021: 
£4.7m) for Ecommerce and £2.5m (2021: £2.5m) for Stores.  
£4.7m) for Ecommerce and £2.5m (2021: £2.5m) for Stores.  

An impairment test is a comparison of the carrying value of assets of a business or cash generating unit (CGU) to their 
An impairment test is a comparison of the carrying value of assets of a business or cash generating unit (CGU) to their 
recoverable amount. The Group monitors goodwill for impairment at a segmental level. Wholesale and Ecommerce are defined 
recoverable amount. The Group monitors goodwill for impairment at a segmental level. Wholesale and Ecommerce are defined 
as individual CGUs, and the Stores segment is a group of CGUs. These segments represent the lowest level within the Group at 
as individual CGUs, and the Stores segment is a group of CGUs. These segments represent the lowest level within the Group at 
which goodwill is monitored for internal management purposes. 
which goodwill is monitored for internal management purposes. 

The recoverable amount is estimated based on using a value in use model using discounted cash flows. Where the recoverable 
The recoverable amount is estimated based on using a value in use model using discounted cash flows. Where the recoverable 
amount is less than the carrying value, an impairment results. The Group’s medium-term plan has been used as the basis for 
amount is less than the carrying value, an impairment results. The Group’s medium-term plan has been used as the basis for 
this calculation. 
this calculation. 

As identified in note 6, store assets have been impaired in the current year, where each store is assessed as an individual CGU. 
As identified in note 6, store assets have been impaired in the current year, where each store is assessed as an individual CGU. 
Goodwill is monitored at a total Stores segment level, not at an individual store level, and instead includes individually profitable 
Goodwill is monitored at a total Stores segment level, not at an individual store level, and instead includes individually profitable 
stores in the assessment. Additionally, the cash flows in the goodwill impairment analysis are included over a 10-year period, 
stores in the assessment. Additionally, the cash flows in the goodwill impairment analysis are included over a 10-year period, 
compared to the lease expiry period in the store impairment assessment. 
compared to the lease expiry period in the store impairment assessment. 

180 

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180

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181 
181 

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Superdry plc Annual Report 2022 

181

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

19. Intangible assets continued 

Key assumptions 
In determining the recoverable amount, it is necessary to make a series of assumptions to estimate the present value of future 
cash flows. In each case, these key assumptions have been made by management reflecting historical performance and are 
consistent with relevant external sources of information. 

Discount rates 
Management estimates discount rates using pre-tax rates that reflect the current market assessment of the time value of 
money and the risks specific to the CGUs. The pre-tax discount rate of 11.6% (2021: 11.6%) is derived from the Group’s post-tax 
weighted average cost of capital of 12.4% (2021: 10.9%). 

Operating cash flows 
The key assumptions within the forecast operating cash flows include the growth rates in both sales and gross profit  
margins. This is especially dependent upon assumptions around the ability of the Group to pass increased input costs on to 
consumers. Key assumptions also include changes in the operating cost base in light of current inflationary pressure, and the 
level of capital expenditure, as set out in the medium-term financial plan. Judgement is also required in determining an 
appropriate allocation of central costs. Central costs have been allocated where there is a reasonable and consistent basis 
for apportionment. 

Long-term growth rates 
To forecast beyond the Group’s medium-term plan, long-term average growth rates ranging from 0% to 2.0% (2021: 2.0%) have 
been used. The recoverable amount of each segment is calculated in reference to the value over the medium-term financial 
plan period, extrapolated for an additional five years at the long-term growth rate of 0% to 2.0% (2021: additional five years 
at 2.0%). 

Goodwill sensitivity analysis  
The results of the Group’s impairment tests are dependent on estimates made by management, particularly in relation to the 
key assumptions described above. A sensitivity analysis as to potential changes in key assumptions has been performed. 
The present values of the future cash flows of the Stores, Ecommerce and Wholesale CGUs are significant and are insensitive 
to any reasonably possible changes to key assumptions.  

20. Investments 

53 weeks ended 30 April 2022 

Cost 

At 24 April 2021 

Additions 

Return of Capital from subsidiary 

At 30 April 2022 

Provision for impairment 

At 24 April 2021 

Impairment Charge 

At 30 April 2022 

Company 

30 April 

2022 

£m 

24 April

2021

£m 

472.0 

14.0 

(36.1)

449.9 

211.6 

97.7 

309.3 

140.6 

467.5

4.5

–

472.0

210.0

1.6

211.6

260.4

Net balance sheet amount at 30 April 2022 

The total net book value of investments is £140.6m (2021: £260.4m). During 2022, an investment of £13.2m was made in 

SuperGroup France SARL as a capital injection. An addition of £0.8m (2021: £1.4m) has been recorded in relation to the IFRS 2 

charges, that are accounted for in Group subsidiaries but relate to shares in the ultimate parent, being Superdry plc.  

In the year, a distribution of £65.9m was made by SuperGroup Belgium Finance NV to Superdry Plc. Of the dividend received 

by Superdry Plc, £36.1m has been recognised as a return of capital and deducted directly from the carrying value of Superdry 

Plc’s investment in SuperGroup Belgium Finance NV. The remainder of the dividend received of £29.8m has been recognised 

as dividend income in profit and loss. As a result of this transaction, the carrying value Superdry Plc’s investment in 

SuperGroup Belgium Finance NV has been reduced to £0.1m.  

An IFRS 9 loan loss allowance on intercompany receivables of £15.6m (2021: £25.2m) and an impairment charge of £97.7m 

(2021: £1.6m) on the Group’s investment in subsidiary undertakings has been recognised. The loss allowance is based on 

the calculated NPV of the subsidiary compared to the intercompany balance. There is a difference between the Group and 

Company net assets due to the impairment in the Company being determined using the cash flows in the Group medium-term 

financial plan across all channels extrapolated for a further five years, whereas the retail cash flows used for the impairment of 

fixed assets and right-of-use assets in the Group balance sheet is limited to the existing lease term, which on average is 

three years. 

See note 24 for details of the IFRS 9 loan loss allowance. 

Impairment of investments in subsidiary undertakings 

The Company tests investments in subsidiary undertakings annually for impairment. 

The recoverable amount of each subsidiary is based on the discounted cash flows over the medium-term financial plan period, 

extrapolated for a total of 10 years at the long-term growth rate of 0% to 2.%. The recoverable amount is compared to the 

investment carrying value and any difference recorded as impairment. The medium-term financial plan is apportioned to each 

of the subsidiaries and used to calculate an enterprise value for each subsidiary. The equity value has then been determined by 

adjusting the enterprise value for the net debt in each subsidiary, which considers all intercompany loans and receivables, 

together with cash on hand. The equity value is compared to the carrying value of Superdry Plc’s investment in the subsidiary. 

Where Superdry Plc’s investment in the subsidiary exceeds the calculated equity value, an impairment has been recorded. 

Management estimates discount rates using pre tax rates that reflect the current market assessment of the time value of 

money and the risks specific to the CGUs. The pre-tax discount rates range from 11.3% to 17.7% (2021: 12.6% to 15.1%). The 

discount rates are derived from the Group’s post-tax WACC and range from 11.1% to 13.8% (2021: 10.0% to 11.6%). 

This review has led to an impairment of £97.7m being recognised in respect of DKH Retail Ltd. An equivalent review was 

performed in the prior reporting period, which resulted in a £1.2m impairment of SuperGroup Sweden AB and a £0.4m 

impairment of C-Retail Ltd. There are no circumstances identified in the current year, which support the reversal of previously 

recognised impairments of investments in subsidiaries. 

The cash flows used within the impairment model are based on assumptions which are sources of estimation uncertainty and 

small movements in these assumptions could lead to an increased impairment. The Company has carried out a sensitivity 

analysis on the impairment tests for its investment in subsidiary undertakings, using various reasonably possible scenarios. 

Further detail is set out in note 2. 

182 

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182

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183 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

19. Intangible assets continued 

Key assumptions 

In determining the recoverable amount, it is necessary to make a series of assumptions to estimate the present value of future 

cash flows. In each case, these key assumptions have been made by management reflecting historical performance and are 

consistent with relevant external sources of information. 

Discount rates 

Management estimates discount rates using pre-tax rates that reflect the current market assessment of the time value of 

money and the risks specific to the CGUs. The pre-tax discount rate of 11.6% (2021: 11.6%) is derived from the Group’s post-tax 

weighted average cost of capital of 12.4% (2021: 10.9%). 

Operating cash flows 

The key assumptions within the forecast operating cash flows include the growth rates in both sales and gross profit  

margins. This is especially dependent upon assumptions around the ability of the Group to pass increased input costs on to 

consumers. Key assumptions also include changes in the operating cost base in light of current inflationary pressure, and the 

level of capital expenditure, as set out in the medium-term financial plan. Judgement is also required in determining an 

appropriate allocation of central costs. Central costs have been allocated where there is a reasonable and consistent basis 

for apportionment. 

Long-term growth rates 

at 2.0%). 

Goodwill sensitivity analysis  

To forecast beyond the Group’s medium-term plan, long-term average growth rates ranging from 0% to 2.0% (2021: 2.0%) have 

been used. The recoverable amount of each segment is calculated in reference to the value over the medium-term financial 

plan period, extrapolated for an additional five years at the long-term growth rate of 0% to 2.0% (2021: additional five years 

The results of the Group’s impairment tests are dependent on estimates made by management, particularly in relation to the 

key assumptions described above. A sensitivity analysis as to potential changes in key assumptions has been performed. 

The present values of the future cash flows of the Stores, Ecommerce and Wholesale CGUs are significant and are insensitive 

to any reasonably possible changes to key assumptions.  

20. Investments 
20. Investments 

53 weeks ended 30 April 2022 
53 weeks ended 30 April 2022 

Cost 
Cost 
At 24 April 2021 
At 24 April 2021 
Additions 
Additions 

Return of Capital from subsidiary 
Return of Capital from subsidiary 

At 30 April 2022 
At 30 April 2022 

Provision for impairment 
Provision for impairment 
At 24 April 2021 
At 24 April 2021 
Impairment Charge 
Impairment Charge 

At 30 April 2022 
At 30 April 2022 

Net balance sheet amount at 30 April 2022 
Net balance sheet amount at 30 April 2022 

Company 
Company 

30 April 
30 April 
2022 
2022 
£m 
£m 

24 April
24 April
2021
2021
£m 
£m 

472.0 
472.0 
14.0 
14.0 

(36.1)
(36.1)

449.9 
449.9 

211.6 
211.6 
97.7 
97.7 

309.3 
309.3 

140.6 
140.6 

467.5
467.5
4.5
4.5

–
–

472.0
472.0

210.0
210.0
1.6
1.6

211.6
211.6

260.4
260.4

The total net book value of investments is £140.6m (2021: £260.4m). During 2022, an investment of £13.2m was made in 
The total net book value of investments is £140.6m (2021: £260.4m). During 2022, an investment of £13.2m was made in 
SuperGroup France SARL as a capital injection. An addition of £0.8m (2021: £1.4m) has been recorded in relation to the IFRS 2 
SuperGroup France SARL as a capital injection. An addition of £0.8m (2021: £1.4m) has been recorded in relation to the IFRS 2 
charges, that are accounted for in Group subsidiaries but relate to shares in the ultimate parent, being Superdry plc.  
charges, that are accounted for in Group subsidiaries but relate to shares in the ultimate parent, being Superdry plc.  

In the year, a distribution of £65.9m was made by SuperGroup Belgium Finance NV to Superdry Plc. Of the dividend received 
In the year, a distribution of £65.9m was made by SuperGroup Belgium Finance NV to Superdry Plc. Of the dividend received 
by Superdry Plc, £36.1m has been recognised as a return of capital and deducted directly from the carrying value of Superdry 
by Superdry Plc, £36.1m has been recognised as a return of capital and deducted directly from the carrying value of Superdry 
Plc’s investment in SuperGroup Belgium Finance NV. The remainder of the dividend received of £29.8m has been recognised 
Plc’s investment in SuperGroup Belgium Finance NV. The remainder of the dividend received of £29.8m has been recognised 
as dividend income in profit and loss. As a result of this transaction, the carrying value Superdry Plc’s investment in 
as dividend income in profit and loss. As a result of this transaction, the carrying value Superdry Plc’s investment in 
SuperGroup Belgium Finance NV has been reduced to £0.1m.  
SuperGroup Belgium Finance NV has been reduced to £0.1m.  

An IFRS 9 loan loss allowance on intercompany receivables of £15.6m (2021: £25.2m) and an impairment charge of £97.7m 
An IFRS 9 loan loss allowance on intercompany receivables of £15.6m (2021: £25.2m) and an impairment charge of £97.7m 
(2021: £1.6m) on the Group’s investment in subsidiary undertakings has been recognised. The loss allowance is based on 
(2021: £1.6m) on the Group’s investment in subsidiary undertakings has been recognised. The loss allowance is based on 
the calculated NPV of the subsidiary compared to the intercompany balance. There is a difference between the Group and 
the calculated NPV of the subsidiary compared to the intercompany balance. There is a difference between the Group and 
Company net assets due to the impairment in the Company being determined using the cash flows in the Group medium-term 
Company net assets due to the impairment in the Company being determined using the cash flows in the Group medium-term 
financial plan across all channels extrapolated for a further five years, whereas the retail cash flows used for the impairment of 
financial plan across all channels extrapolated for a further five years, whereas the retail cash flows used for the impairment of 
fixed assets and right-of-use assets in the Group balance sheet is limited to the existing lease term, which on average is 
fixed assets and right-of-use assets in the Group balance sheet is limited to the existing lease term, which on average is 
three years. 
three years. 

See note 24 for details of the IFRS 9 loan loss allowance. 
See note 24 for details of the IFRS 9 loan loss allowance. 

Impairment of investments in subsidiary undertakings 
Impairment of investments in subsidiary undertakings 
The Company tests investments in subsidiary undertakings annually for impairment. 
The Company tests investments in subsidiary undertakings annually for impairment. 

The recoverable amount of each subsidiary is based on the discounted cash flows over the medium-term financial plan period, 
The recoverable amount of each subsidiary is based on the discounted cash flows over the medium-term financial plan period, 
extrapolated for a total of 10 years at the long-term growth rate of 0% to 2.%. The recoverable amount is compared to the 
extrapolated for a total of 10 years at the long-term growth rate of 0% to 2.%. The recoverable amount is compared to the 
investment carrying value and any difference recorded as impairment. The medium-term financial plan is apportioned to each 
investment carrying value and any difference recorded as impairment. The medium-term financial plan is apportioned to each 
of the subsidiaries and used to calculate an enterprise value for each subsidiary. The equity value has then been determined by 
of the subsidiaries and used to calculate an enterprise value for each subsidiary. The equity value has then been determined by 
adjusting the enterprise value for the net debt in each subsidiary, which considers all intercompany loans and receivables, 
adjusting the enterprise value for the net debt in each subsidiary, which considers all intercompany loans and receivables, 
together with cash on hand. The equity value is compared to the carrying value of Superdry Plc’s investment in the subsidiary. 
together with cash on hand. The equity value is compared to the carrying value of Superdry Plc’s investment in the subsidiary. 
Where Superdry Plc’s investment in the subsidiary exceeds the calculated equity value, an impairment has been recorded. 
Where Superdry Plc’s investment in the subsidiary exceeds the calculated equity value, an impairment has been recorded. 

Management estimates discount rates using pre tax rates that reflect the current market assessment of the time value of 
Management estimates discount rates using pre tax rates that reflect the current market assessment of the time value of 
money and the risks specific to the CGUs. The pre-tax discount rates range from 11.3% to 17.7% (2021: 12.6% to 15.1%). The 
money and the risks specific to the CGUs. The pre-tax discount rates range from 11.3% to 17.7% (2021: 12.6% to 15.1%). The 
discount rates are derived from the Group’s post-tax WACC and range from 11.1% to 13.8% (2021: 10.0% to 11.6%). 
discount rates are derived from the Group’s post-tax WACC and range from 11.1% to 13.8% (2021: 10.0% to 11.6%). 

This review has led to an impairment of £97.7m being recognised in respect of DKH Retail Ltd. An equivalent review was 
This review has led to an impairment of £97.7m being recognised in respect of DKH Retail Ltd. An equivalent review was 
performed in the prior reporting period, which resulted in a £1.2m impairment of SuperGroup Sweden AB and a £0.4m 
performed in the prior reporting period, which resulted in a £1.2m impairment of SuperGroup Sweden AB and a £0.4m 
impairment of C-Retail Ltd. There are no circumstances identified in the current year, which support the reversal of previously 
impairment of C-Retail Ltd. There are no circumstances identified in the current year, which support the reversal of previously 
recognised impairments of investments in subsidiaries. 
recognised impairments of investments in subsidiaries. 

The cash flows used within the impairment model are based on assumptions which are sources of estimation uncertainty and 
The cash flows used within the impairment model are based on assumptions which are sources of estimation uncertainty and 
small movements in these assumptions could lead to an increased impairment. The Company has carried out a sensitivity 
small movements in these assumptions could lead to an increased impairment. The Company has carried out a sensitivity 
analysis on the impairment tests for its investment in subsidiary undertakings, using various reasonably possible scenarios. 
analysis on the impairment tests for its investment in subsidiary undertakings, using various reasonably possible scenarios. 
Further detail is set out in note 2. 
Further detail is set out in note 2. 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

20. Investments continued 

Subsidiaries  
All of the subsidiaries have been included in the consolidated financial statements. A list of the subsidiaries held during the 
year is set out below (registered office addresses are included within note 39):  

Subsidiary 

Principal activity 

Country of  
incorporation 

2022 
% shares 

C-Retail Limited1 – (07139142)  
DKH Retail Limited1,4 – (07063508) 

SuperGroup Belgium NV1 
SuperGroup Belgium Finance NV1 
SuperGroup Concessions Limited1 – (07139101) 
SuperGroup Europe BVBA 
Superdry France SARL1 
Superdry Germany GmbH1,3 
SuperGroup India Private Limited1 
SuperGroup Internet Limited1,7 – (07139044) 

SuperGroup Netherlands BV 
SuperGroup Netherlands Retail BV 
SuperGroup Retail Spain S.L.U.1,2 
SuperGroup Retail Ireland Limited1 
SuperGroup Mumessillik Hizmet ve Ticaret 
Limited Sirketi1 
SuperGroup Limited1,6 – (07938117) 
Superdry Hong Kong Limited1 
Superdry Sweden AB1 
Superdry Norway A/S1 
Superdry Retail Denmark A/S1 
Superdry Nordic and Baltics A/S1 
SD 1 Aps 
SD 2 Aps 
Superdry Retail LLC5 
Superdry Wholesale LLC5 
SuperGroup USA Inc1,5 

Clothing retailer in UK 
Worldwide wholesale distribution 
Holds the investment in SuperGroup 
Netherlands BV 
Provides finance to the European entities 
Clothing retailer in concessions 
Clothing retailer in Belgium 
Clothing retailer in France 
Clothing retailer in Germany 
Manages supplier relationships in India 
Clothing retailer via the Internet 
Holds the investment in SuperGroup 
Europe BVBA 
Clothing retailer in the Netherlands 
Clothing retailer in Spain 
Clothing retailer in the Republic of Ireland 

Manages supplier relationships in Turkey 
Dormant 
Manages supplier relationships in China 
Clothing retailer in Sweden 
Norway wholesale agent 
Clothing retailer in Denmark 
Denmark wholesale agent 
Clothing retailer in Denmark 
Dormant 
Clothing retailer in USA 
USA wholesale distribution 
Holds investment in USA 

UK 
UK 

Belgium 
Belgium 
UK 
Belgium 
France 
Germany 
India 
UK 

Netherlands 
Netherlands 
Spain 
ROI 

Turkey 
UK 
Hong Kong 
Sweden 
Norway 
Denmark 
Denmark 
Denmark 
Denmark 
USA 
USA 
USA 

100
100

100
100
100
100
100
100
100
100

100
100
100
100

100
100
100
100
100
100
100
100
100
100
100
100

1.  Directly owned by the Company. 
2.  Holds the investment in the Portuguese branch which is not material. 
3. Holds the investment in the Austrian branch which is not material. 
4. Holds the investment in the Switzerland and Norway branches which are not material. 
5.  Exempt from statutory audit. 
6. Exempt from statutory audit under s448A exemption. 
7.  Exempt from statutory audit under s479A exemption. 

All shares held by the Company are ordinary equity shares. 

SuperGroup Internet Limited (company number 07139044) will take advantage of the audit exemption set out within 
section 479A of the Companies Act 2006 for the period ended 30 April 2022. SuperGroup Internet Limited is 100% owned 
directly by Superdry plc. In accordance with section 479C of the Companies Act 2006, the Company will guarantee the debts 
and liabilities of SuperGroup Internet Limited.  

Set out below are the joint ventures of the Group as at 30 April 2022. The joint ventures have share capital consisting solely 

of ordinary shares, 50% of which are held directly by the Group. The country of incorporation is also their principal place 

20. Investments continued 

Joint ventures 

Trendy & Superdry Holding Limited 

Horace SARL (France) 

of business. 

Name of entity 

the Group. 

was £Nil  

Ownership 

interest  

Measurement 

Year-end 

Country of incorporation 

% shares 

method 

30 April

31 Dec

Hong Kong 

France 

50 

50 

Equity

Equity

The non-coterminous year end for Horace SARL (France) was historically determined and is of no material consequence to 

As at 30 April 2022, the carrying value of the investment in Trendy & Superdry Holding Limited and Horace SARL was £nil. 

No charge was recognised in the financial statements in respect of the joint losses in the year as the opening investment asset 

21. Balances and transactions with related parties  

Directors’ emoluments  

Directors’ remuneration is set out in the audited section of the Directors’ Remuneration Report on pages 106-126. 

Transactions with Directors  

Other than in respect of arrangements set out below and in relation to the employment of Directors, details of which are provided 

in the Directors’ Remuneration Report on pages 106-126, there is no material indebtedness owed to or by the Company or the 

Group to any employee or any other person or entity considered to be a related party. This is with the exception of an outstanding 

loan to Phil Dickinson at the reporting date for an amount of £0.8m (2021: nil). In addition, £0.2m of a £0.4m onboarding payment 

made to Phil Dickinson, which was repayable under the terms of the employment agreement, has been waived in the year.  

During the reporting period, the Group has spent £0.1m (2021: £0.1m) on travel and subsistence through companies in which 

Julian Dunkerton has a personal investment. The balance outstanding at 30 April 2022 was £nil (2021: £nil). This expenditure 

includes the provision of corporate travel, hotel and catering services supplied on an arm’s-length basis. These interests have 

been disclosed and authorised by the Board.  

In addition, the Group occupies two properties owned by J M Dunkerton SIPP pension fund whose beneficiary and member trustee 

is Julian Dunkerton. The properties are rented to the Group at a rate that is not on an arm’s-length basis. Rental charges for these 

properties during the year were £0.1m (2021: £0.1m). The balance outstanding at 30 April 2022 was £nil (2021: £nil).  

184 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

20. Investments continued 

Subsidiaries  

All of the subsidiaries have been included in the consolidated financial statements. A list of the subsidiaries held during the 

year is set out below (registered office addresses are included within note 39):  

Country of  

incorporation 

2022 

% shares 

Subsidiary 

C-Retail Limited1 – (07139142)  

Principal activity 

Clothing retailer in UK 

DKH Retail Limited1,4 – (07063508) 

Worldwide wholesale distribution 

SuperGroup Belgium NV1 

Netherlands BV 

SuperGroup Belgium Finance NV1 

Provides finance to the European entities 

SuperGroup Concessions Limited1 – (07139101) 

Clothing retailer in concessions 

Holds the investment in SuperGroup 

SuperGroup Europe BVBA 

Superdry France SARL1 

Superdry Germany GmbH1,3 

Clothing retailer in Belgium 

Clothing retailer in France 

Clothing retailer in Germany 

SuperGroup India Private Limited1 

Manages supplier relationships in India 

SuperGroup Internet Limited1,7 – (07139044) 

Clothing retailer via the Internet 

Holds the investment in SuperGroup 

SuperGroup Netherlands BV 

Europe BVBA 

SuperGroup Netherlands Retail BV 

Clothing retailer in the Netherlands 

Netherlands 

Netherlands 

SuperGroup Retail Spain S.L.U.1,2 

SuperGroup Retail Ireland Limited1 

SuperGroup Mumessillik Hizmet ve Ticaret 

Limited Sirketi1 

Clothing retailer in Spain 

Clothing retailer in the Republic of Ireland 

Manages supplier relationships in Turkey 

SuperGroup Limited1,6 – (07938117) 

Dormant 

Superdry Hong Kong Limited1 

Manages supplier relationships in China 

Hong Kong 

UK 

UK 

Belgium 

Belgium 

UK 

Belgium 

France 

Germany 

India 

UK 

Spain 

ROI 

Turkey 

UK 

Sweden 

Norway 

Denmark 

Denmark 

Denmark 

Denmark 

USA 

USA 

USA 

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Superdry Sweden AB1 

Superdry Norway A/S1 

Superdry Retail Denmark A/S1 

Superdry Nordic and Baltics A/S1 

SD 1 Aps 

SD 2 Aps 

Superdry Retail LLC5 

Superdry Wholesale LLC5 

SuperGroup USA Inc1,5 

Clothing retailer in Sweden 

Norway wholesale agent 

Clothing retailer in Denmark 

Denmark wholesale agent 

Clothing retailer in Denmark 

Dormant 

Clothing retailer in USA 

USA wholesale distribution 

Holds investment in USA 

1.  Directly owned by the Company. 

2.  Holds the investment in the Portuguese branch which is not material. 

3. Holds the investment in the Austrian branch which is not material. 

4. Holds the investment in the Switzerland and Norway branches which are not material. 

5.  Exempt from statutory audit. 

6. Exempt from statutory audit under s448A exemption. 

7.  Exempt from statutory audit under s479A exemption. 

All shares held by the Company are ordinary equity shares. 

SuperGroup Internet Limited (company number 07139044) will take advantage of the audit exemption set out within 

section 479A of the Companies Act 2006 for the period ended 30 April 2022. SuperGroup Internet Limited is 100% owned 

directly by Superdry plc. In accordance with section 479C of the Companies Act 2006, the Company will guarantee the debts 

and liabilities of SuperGroup Internet Limited.  

20. Investments continued 
20. Investments continued 

Joint ventures 
Joint ventures 
Set out below are the joint ventures of the Group as at 30 April 2022. The joint ventures have share capital consisting solely 
Set out below are the joint ventures of the Group as at 30 April 2022. The joint ventures have share capital consisting solely 
of ordinary shares, 50% of which are held directly by the Group. The country of incorporation is also their principal place 
of ordinary shares, 50% of which are held directly by the Group. The country of incorporation is also their principal place 
of business. 
of business. 

Name of entity 
Name of entity 

Trendy & Superdry Holding Limited 
Trendy & Superdry Holding Limited 
Horace SARL (France) 
Horace SARL (France) 

Year-end 
Year-end 

Country of incorporation 
Country of incorporation 

Ownership 
Ownership 
interest  
interest  
% shares 
% shares 

Measurement 
Measurement 
method 
method 

30 April
30 April
31 Dec
31 Dec

Hong Kong 
Hong Kong 
France 
France 

50 
50 
50 
50 

Equity
Equity
Equity
Equity

The non-coterminous year end for Horace SARL (France) was historically determined and is of no material consequence to 
The non-coterminous year end for Horace SARL (France) was historically determined and is of no material consequence to 
the Group. 
the Group. 

As at 30 April 2022, the carrying value of the investment in Trendy & Superdry Holding Limited and Horace SARL was £nil. 
As at 30 April 2022, the carrying value of the investment in Trendy & Superdry Holding Limited and Horace SARL was £nil. 
No charge was recognised in the financial statements in respect of the joint losses in the year as the opening investment asset 
No charge was recognised in the financial statements in respect of the joint losses in the year as the opening investment asset 
was £Nil  
was £Nil  

21. Balances and transactions with related parties  
21. Balances and transactions with related parties  

Directors’ emoluments  
Directors’ emoluments  
Directors’ remuneration is set out in the audited section of the Directors’ Remuneration Report on pages 106-126. 
Directors’ remuneration is set out in the audited section of the Directors’ Remuneration Report on pages 106-126. 

Transactions with Directors  
Transactions with Directors  
Other than in respect of arrangements set out below and in relation to the employment of Directors, details of which are provided 
Other than in respect of arrangements set out below and in relation to the employment of Directors, details of which are provided 
in the Directors’ Remuneration Report on pages 106-126, there is no material indebtedness owed to or by the Company or the 
in the Directors’ Remuneration Report on pages 106-126, there is no material indebtedness owed to or by the Company or the 
Group to any employee or any other person or entity considered to be a related party. This is with the exception of an outstanding 
Group to any employee or any other person or entity considered to be a related party. This is with the exception of an outstanding 
loan to Phil Dickinson at the reporting date for an amount of £0.8m (2021: nil). In addition, £0.2m of a £0.4m onboarding payment 
loan to Phil Dickinson at the reporting date for an amount of £0.8m (2021: nil). In addition, £0.2m of a £0.4m onboarding payment 
made to Phil Dickinson, which was repayable under the terms of the employment agreement, has been waived in the year.  
made to Phil Dickinson, which was repayable under the terms of the employment agreement, has been waived in the year.  

During the reporting period, the Group has spent £0.1m (2021: £0.1m) on travel and subsistence through companies in which 
During the reporting period, the Group has spent £0.1m (2021: £0.1m) on travel and subsistence through companies in which 
Julian Dunkerton has a personal investment. The balance outstanding at 30 April 2022 was £nil (2021: £nil). This expenditure 
Julian Dunkerton has a personal investment. The balance outstanding at 30 April 2022 was £nil (2021: £nil). This expenditure 
includes the provision of corporate travel, hotel and catering services supplied on an arm’s-length basis. These interests have 
includes the provision of corporate travel, hotel and catering services supplied on an arm’s-length basis. These interests have 
been disclosed and authorised by the Board.  
been disclosed and authorised by the Board.  

In addition, the Group occupies two properties owned by J M Dunkerton SIPP pension fund whose beneficiary and member trustee 
In addition, the Group occupies two properties owned by J M Dunkerton SIPP pension fund whose beneficiary and member trustee 
is Julian Dunkerton. The properties are rented to the Group at a rate that is not on an arm’s-length basis. Rental charges for these 
is Julian Dunkerton. The properties are rented to the Group at a rate that is not on an arm’s-length basis. Rental charges for these 
properties during the year were £0.1m (2021: £0.1m). The balance outstanding at 30 April 2022 was £nil (2021: £nil).  
properties during the year were £0.1m (2021: £0.1m). The balance outstanding at 30 April 2022 was £nil (2021: £nil).  

184 

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185 
185 

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Superdry plc Annual Report 2022 

185

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

21. Balances and transactions with related parties continued 

Company transactions with subsidiaries 
The Company has made management charges and has intercompany receivable balances included within trade and other 
receivables as follows: 

Management charges 

Intercompany payables 

Intercompany receivables 

C-Retail Limited 
DKH Retail Limited 
Superdry France SARL 
Superdry Germany GmbH 
SuperGroup Belgium NV 
SuperGroup Belgium Finance NV 
SuperGroup Concessions Limited 
SuperGroup Internet Limited 
SuperGroup Retail Ireland Limited 
SuperGroup Retail Spain S.L.U. 
SuperGroup Europe BVBA 
SuperGroup Netherlands Retail and SuperGroup 
Netherlands BV 
Superdry Nordic and Baltics A/S 
Superdry Retail Denmark 
Superdry Retail LLC 
Superdry Wholesale LLC 
Superdry Retail Sweden AB 
SuperGroup India Private Ltd 

2022
£m 

8.6
16.7
1.2
2.2
–
–
–
11.2
0.5
0.3
0.8

0.6
–
–
2.8
0.4
–
–

Balance sheet
30 April 2022
£m 

Balance sheet 
24 April 2021 
£m 

Balance sheet 
30 April 2022 
£m 

Balance sheet
24 April 2021
£m 

2021
£m 

4.6
18.0
1.1
2.1
–
–
–
16.2
0.4
0.3
0.8

0.5
–
–
2.8
0.5
–
–

–
(91.8)
–
–
–
(13.2)
(2.6)
(76.9)
–
(0.1)
–

–
–
(0.2)
–
–
(3.8)
–

(50.7) 
(180.8) 
2.4 
0.4 
– 
– 
(2.6) 
(4.8) 
– 
– 
1.7 

– 
– 
– 
6.0 
6.4 
(3.6) 
– 

21.2 
– 
6.2 
54.2 
19.7 
– 
– 
– 
2.3 
– 
5.6 

14.3 
1.0 
– 
20.1 
46.3 
– 
0.1 

59.3
52.2
0.6
3.1
–
–
–
43.9
0.2
1.0
3.3

6.1
0.7
–
2.5
29.5
–
–

The above intercompany receivable amounts are disclosed net of impairment charges. 

Loan interest of £0.2m (2021: £0.2m) has been charged to Superdry Retail LLC, £1.0m (2021: £0.6m) of loan interest to 
Superdry Wholesale LLC and £nil (2021: £nil) of loan interest to Superdry Sweden AB in the period. As outlined in notes 24 and 
27, these loans are repayable on demand.  

In addition, the Company purchased additional share capital in its subsidiary, Superdry France SARL for an amount of £13.2m 
in the year. Prior to this transaction, Superdry France SARL had an intercompany payable to SuperGroup Belgium Finance NV 
of £13.2m. SuperGroup Belgium Finance NV’s receivable from Superdry France SARL was then transferred to Superdry Plc. In 
return Superdry Plc assumed an intercompany payable to SuperGroup Belgium Finance NV for an equivalent amount. Superdry 
Plc then used its intercompany receivable from Superdry France SARL as consideration for additional share capital in Superdry 
France SARL of £13.2m. The transaction has been recorded by Superdry Plc as an increase in its investment in Superdry 
France SARL.  

Further, certain intercompany receivables were distributed in the year by SuperGroup Finance BV to Superdry Plc. 
The receivables distributed by SuperGroup Finance BV included a receivable from Superdry Germany GmbH of £46.3m  
and a receivable from SuperGroup Belgium NV of £19.6m. Refer to note 20 for further explanation.  

There have been no further transactions in the period. 

22. Deferred tax assets and liabilities 

The movement on the Group deferred tax account is as shown below: 

0.8

0.3

–

–

Depreciation 

in excess of 

capital 

Temporary 

allowances 

differences* 

6.0 

1.8 

5.3

1.0

Intangible 

assets – 

Intangible 

assets – 

Tax 

Deferred tax 

Deferred tax 

losses 

17.0

asset 

7.7

liability  Derivatives 

Leases**  

tax positions 

(0.7)

18.7 

(1.0)

Total 

53.8

Uncertain 

4.6

2.3

–

2.2 

0.5

12.7

(7.6) 

(0.6)

19.9

1.1

(0.2)

–

(11.7) 

1.9

2.8

At 24 April 2021 

Effect of UK Rate change to 

25% 

Credited/(charged) to the 

Group statement of 

comprehensive income – 

adjusted 

Credited/(charged) to the 

Group statement of 

comprehensive income – 

adjusting items 

At 30 April 2022 

At 25 April 2020 

Credited/(charged) to the 

Group statement of 

comprehensive income – 

adjusted 

Credited/(charged) to the 

Group statement of 

comprehensive income – 

adjusting items 

At 24 April 2021 

financial statements. 

(0.2) 

- 

–

5.7

–

41.5

–

11.1

–

(0.9)

(3.3)

(2.2)

0.5 

9.7 

–

1.4

(3.0)

66.3

*  £6.8m of the £5.7m deferred tax asset on temporary differences arises in respect of provisions for unrealised profits on consolidation. This asset has 

only been recognised in jurisdictions where the criteria for recognition of deferred tax assets referenced below have been met.  

**  In the table above, the “Leases” category relates to deferred tax assets arising from temporary differences on leases. The Group’s IFRS 16 right-of-use 

assets and lease liabilities are not reflected in the statutory accounts of its subsidiaries, which report under applicable local GAAPs, since they arise 

only on conversion of its subsidiaries’ accounts from local GAAP to IFRS. Under these applicable local GAAPs, which are used as the basis for the 

profits assessed by the local tax authorities, the tax base for the Group’s leases is typically nil. 

Depreciation 

in excess of 

capital 

allowances 

Temporary 

differences 

5.7 

7.8

Intangible 

assets – 

Intangible 

assets – 

Tax 

Deferred tax 

Deferred tax 

losses 

9.1

asset 

8.3

liability  Derivatives 

Leases  

tax positions 

(0.8)

23.2 

–

Total 

53.3

Uncertain 

(0.2) 

(2.5)

6.6

(0.6)

0.1

(5.8) 

(1.0)

(3.4)

0.5 

6.0 

–

5.3

1.3

17.0

–

7.7

–

(0.7)

0.8

0.8

1.3 

18.7 

–

(1.0)

3.9

53.8

In the Group’s financial statements, the majority of IFRS 16 right-of-use assets arise in respect of store leases. In many cases 

the value of these right-of-use assets has been reduced due to the recognition of impairment charges, such that the carrying 

value of the lease liabilities exceeds the carrying value of the right-of-use assets, resulting in a net lease liability in the Group 

The difference between the carrying value of this net lease liability recognised in the Group financial statements and the tax 

base of the leases gives rise to a temporary difference, on which a deferred tax asset has been recognised. 

All but an immaterial portion of the deferred tax asset has been recognised in respect of jurisdictions which have suffered 

losses in either or both the current or prior year, primarily due to the impact of the COVID-19 pandemic. 

186 

Superdry plc Annual Report 2022 

186

Superdry plc Annual Report 2022

187 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
21. Balances and transactions with related parties continued 

Company transactions with subsidiaries 

The Company has made management charges and has intercompany receivable balances included within trade and other 

receivables as follows: 

C-Retail Limited 

DKH Retail Limited 

Superdry France SARL 

Superdry Germany GmbH 

SuperGroup Belgium NV 

SuperGroup Belgium Finance NV 

SuperGroup Concessions Limited 

SuperGroup Internet Limited 

SuperGroup Retail Ireland Limited 

SuperGroup Retail Spain S.L.U. 

SuperGroup Europe BVBA 

Netherlands BV 

Superdry Nordic and Baltics A/S 

Superdry Retail Denmark 

Superdry Retail LLC 

Superdry Wholesale LLC 

Superdry Retail Sweden AB 

SuperGroup India Private Ltd 

SuperGroup Netherlands Retail and SuperGroup 

Management charges 

Intercompany payables 

Intercompany receivables 

Balance sheet

30 April 2022

Balance sheet 

24 April 2021 

Balance sheet 

30 April 2022 

Balance sheet

24 April 2021

2022

£m 

8.6

16.7

1.2

2.2

11.2

–

–

–

0.5

0.3

0.8

0.6

2.8

0.4

–

–

–

–

2021

£m 

4.6

18.0

1.1

2.1

–

–

–

16.2

0.4

0.3

0.8

0.5

2.8

0.5

–

–

–

–

£m 

(91.8)

(13.2)

(2.6)

(76.9)

(0.1)

–

–

–

–

–

–

–

–

–

–

–

(0.2)

(3.8)

£m 

(50.7) 

(180.8) 

2.4 

0.4 

(2.6) 

(4.8) 

1.7 

– 

– 

– 

– 

– 

– 

– 

6.0 

6.4 

(3.6) 

– 

£m 

21.2 

– 

6.2 

54.2 

19.7 

– 

– 

– 

2.3 

– 

5.6 

14.3 

1.0 

– 

20.1 

46.3 

– 

0.1 

£m 

59.3

52.2

0.6

3.1

–

–

–

43.9

0.2

1.0

3.3

6.1

0.7

–

2.5

29.5

–

–

The above intercompany receivable amounts are disclosed net of impairment charges. 

Loan interest of £0.2m (2021: £0.2m) has been charged to Superdry Retail LLC, £1.0m (2021: £0.6m) of loan interest to 

Superdry Wholesale LLC and £nil (2021: £nil) of loan interest to Superdry Sweden AB in the period. As outlined in notes 24 and 

27, these loans are repayable on demand.  

In addition, the Company purchased additional share capital in its subsidiary, Superdry France SARL for an amount of £13.2m 

in the year. Prior to this transaction, Superdry France SARL had an intercompany payable to SuperGroup Belgium Finance NV 

of £13.2m. SuperGroup Belgium Finance NV’s receivable from Superdry France SARL was then transferred to Superdry Plc. In 

return Superdry Plc assumed an intercompany payable to SuperGroup Belgium Finance NV for an equivalent amount. Superdry 

Plc then used its intercompany receivable from Superdry France SARL as consideration for additional share capital in Superdry 

France SARL of £13.2m. The transaction has been recorded by Superdry Plc as an increase in its investment in Superdry 

France SARL.  

Further, certain intercompany receivables were distributed in the year by SuperGroup Finance BV to Superdry Plc. 

The receivables distributed by SuperGroup Finance BV included a receivable from Superdry Germany GmbH of £46.3m  

and a receivable from SuperGroup Belgium NV of £19.6m. Refer to note 20 for further explanation.  

There have been no further transactions in the period. 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

22. Deferred tax assets and liabilities 
22. Deferred tax assets and liabilities 
The movement on the Group deferred tax account is as shown below: 
The movement on the Group deferred tax account is as shown below: 

At 24 April 2021 
At 24 April 2021 
Effect of UK Rate change to 
Effect of UK Rate change to 
25% 
25% 
Credited/(charged) to the 
Credited/(charged) to the 
Group statement of 
Group statement of 
comprehensive income – 
comprehensive income – 
adjusted 
adjusted 
Credited/(charged) to the 
Credited/(charged) to the 
Group statement of 
Group statement of 
comprehensive income – 
comprehensive income – 
adjusting items 
adjusting items 

At 30 April 2022 
At 30 April 2022 

Depreciation 
Depreciation 
in excess of 
in excess of 
capital 
capital 
allowances 
allowances 

Temporary 
Temporary 
differences* 
differences* 

6.0 
6.0 

1.8 
1.8 

5.3
5.3

1.0
1.0

Tax 
Tax 
losses 
losses 

17.0
17.0

4.6
4.6

Intangible 
Intangible 
assets – 
assets – 
Deferred tax 
Deferred tax 
asset 
asset 

Intangible 
Intangible 
assets – 
assets – 
Deferred tax 
Deferred tax 

liability  Derivatives 
liability  Derivatives 

Leases**  
Leases**  

Uncertain 
Uncertain 
tax positions 
tax positions 

7.7
7.7

2.3
2.3

(0.7)
(0.7)

–
–

0.8
0.8

0.3
0.3

18.7 
18.7 

(1.0)
(1.0)

Total 
Total 

53.8
53.8

2.2 
2.2 

0.5
0.5

12.7
12.7

(7.6) 
(7.6) 

(0.6)
(0.6)

19.9
19.9

1.1
1.1

(0.2)
(0.2)

–
–

(11.7) 
(11.7) 

1.9
1.9

2.8
2.8

(0.2) 
(0.2) 

- 
- 

–
–

5.7
5.7

–
–

41.5
41.5

–
–

11.1
11.1

–
–

(0.9)
(0.9)

(3.3)
(3.3)

(2.2)
(2.2)

0.5 
0.5 

9.7 
9.7 

–
–

1.4
1.4

(3.0)
(3.0)

66.3
66.3

*  £6.8m of the £5.7m deferred tax asset on temporary differences arises in respect of provisions for unrealised profits on consolidation. This asset has 
*  £6.8m of the £5.7m deferred tax asset on temporary differences arises in respect of provisions for unrealised profits on consolidation. This asset has 

only been recognised in jurisdictions where the criteria for recognition of deferred tax assets referenced below have been met.  
only been recognised in jurisdictions where the criteria for recognition of deferred tax assets referenced below have been met.  

**  In the table above, the “Leases” category relates to deferred tax assets arising from temporary differences on leases. The Group’s IFRS 16 right-of-use 
**  In the table above, the “Leases” category relates to deferred tax assets arising from temporary differences on leases. The Group’s IFRS 16 right-of-use 
assets and lease liabilities are not reflected in the statutory accounts of its subsidiaries, which report under applicable local GAAPs, since they arise 
assets and lease liabilities are not reflected in the statutory accounts of its subsidiaries, which report under applicable local GAAPs, since they arise 
only on conversion of its subsidiaries’ accounts from local GAAP to IFRS. Under these applicable local GAAPs, which are used as the basis for the 
only on conversion of its subsidiaries’ accounts from local GAAP to IFRS. Under these applicable local GAAPs, which are used as the basis for the 
profits assessed by the local tax authorities, the tax base for the Group’s leases is typically nil. 
profits assessed by the local tax authorities, the tax base for the Group’s leases is typically nil. 

At 25 April 2020 
At 25 April 2020 
Credited/(charged) to the 
Credited/(charged) to the 
Group statement of 
Group statement of 
comprehensive income – 
comprehensive income – 
adjusted 
adjusted 

Credited/(charged) to the 
Credited/(charged) to the 
Group statement of 
Group statement of 
comprehensive income – 
comprehensive income – 
adjusting items 
adjusting items 

At 24 April 2021 
At 24 April 2021 

Depreciation 
Depreciation 
in excess of 
in excess of 
capital 
capital 
allowances 
allowances 

Temporary 
Temporary 
differences 
differences 

5.7 
5.7 

7.8
7.8

Tax 
Tax 
losses 
losses 

9.1
9.1

Intangible 
Intangible 
assets – 
assets – 
Deferred tax 
Deferred tax 
asset 
asset 

Intangible 
Intangible 
assets – 
assets – 
Deferred tax 
Deferred tax 

liability  Derivatives 
liability  Derivatives 

Leases  
Leases  

Uncertain 
Uncertain 
tax positions 
tax positions 

8.3
8.3

(0.8)
(0.8)

23.2 
23.2 

–
–

Total 
Total 

53.3
53.3

(0.2) 
(0.2) 

(2.5)
(2.5)

6.6
6.6

(0.6)
(0.6)

0.1
0.1

(5.8) 
(5.8) 

(1.0)
(1.0)

(3.4)
(3.4)

0.5 
0.5 

6.0 
6.0 

–
–

5.3
5.3

1.3
1.3

17.0
17.0

–
–

7.7
7.7

–
–

(0.7)
(0.7)

0.8
0.8

0.8
0.8

1.3 
1.3 

18.7 
18.7 

–
–

(1.0)
(1.0)

3.9
3.9

53.8
53.8

–
–

–
–

In the Group’s financial statements, the majority of IFRS 16 right-of-use assets arise in respect of store leases. In many cases 
In the Group’s financial statements, the majority of IFRS 16 right-of-use assets arise in respect of store leases. In many cases 
the value of these right-of-use assets has been reduced due to the recognition of impairment charges, such that the carrying 
the value of these right-of-use assets has been reduced due to the recognition of impairment charges, such that the carrying 
value of the lease liabilities exceeds the carrying value of the right-of-use assets, resulting in a net lease liability in the Group 
value of the lease liabilities exceeds the carrying value of the right-of-use assets, resulting in a net lease liability in the Group 
financial statements. 
financial statements. 

The difference between the carrying value of this net lease liability recognised in the Group financial statements and the tax 
The difference between the carrying value of this net lease liability recognised in the Group financial statements and the tax 
base of the leases gives rise to a temporary difference, on which a deferred tax asset has been recognised. 
base of the leases gives rise to a temporary difference, on which a deferred tax asset has been recognised. 

All but an immaterial portion of the deferred tax asset has been recognised in respect of jurisdictions which have suffered 
All but an immaterial portion of the deferred tax asset has been recognised in respect of jurisdictions which have suffered 
losses in either or both the current or prior year, primarily due to the impact of the COVID-19 pandemic. 
losses in either or both the current or prior year, primarily due to the impact of the COVID-19 pandemic. 

186 

Superdry plc Annual Report 2022 

186

Superdry plc Annual Report 2022

187 
187 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

187

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

22. Deferred tax assets and liabilities continued 
The value of deferred tax assets recognised per jurisdiction is set out below. 

Jurisdiction 

UK 
Germany 
Other 

Total 

  Deferred tax asset recognised 

2022  
£’000 

53.3 
9.7 
3.3 

66.3 

2021 
£’000 

40.3
9.7
3.8

53.8

Deferred tax assets are recognised only in jurisdictions for which the Group has a strong track record of cumulative historical 
profitability, for which financial forecasts show suitable taxable profits or future reversals of existing taxable temporary 
differences and for which local legislation allows the carry forward of tax losses and deductible temporary differences either 
indefinitely or over the forecast period. The forecasts are based on the Group’s medium-term financial plan, extrapolated for a 
further five years using long-term growth rates that are indicative of country-specific rates. 

In assessing the probability of suitable future taxable profits outside the UK the Group has taken into account the existence of 
limited risk distributor contracts with certain of its European retail subsidiaries. No deferred tax asset has been recognised for 
the Group’s US subsidiaries. Despite forecasting a return to profitability for Supergroup USA, the Group’s US subsidiaries do 
not have a record of profitability in recent years and the US subsidiaries are exposed to a greater degree of operational and 
economic risk at a company level than the Group’s European retail subsidiaries, which function as limited risk distributors. 

There are unrecognised deferred tax assets of £34.6m at the balance sheet date (2021: £37.0m), of which £27.5m (2021: 
£25.1m) relate to US operations and £12.2m (2021: £11.4m) relate to temporary differences on leases. Of the unrecognised 
deferred tax assets attributable to US operations, £7.6m relates to losses which accrued in the periods to 29 April 2017. US tax 
losses arising in periods ending prior to 31 December 2017 have an expiration period of 20 years. 

The movement on the Company deferred tax account is as shown below: 

Net deferred tax assets £m 

Company 

At 24 April 2021 
Credited/(charged) to the Company statement of 
comprehensive income – adjusted 
Credited/(charged) to the Company statement of 
comprehensive income – adjusting items 

At 30 April 2022 

Depreciation in 
excess of 
capital
allowances 

Temporary 
differences 

1.0

1.0

–

2.0

–

–

–

–

Tax 
losses 

3.7

2.8

–

6.5

Intangible  
assets 

Derivatives 

– 

– 

– 

– 

– 

– 

– 

– 

Total 

4.7

3.8

–

8.5

Uncertain tax position 
The Group is subject to tax laws in a number of jurisdictions and given the scale of its operations, it is subject to periodic 
challenges by local tax authorities on a range of tax matters. The Group's transfer pricing policies aim to allocate profits and 
losses to each operating entity on an arm's length basis. 

It is uncertain how different tax authorities may view the impact of the pre-COVID challenging trading environment, and the 
challenges presented by COVID on the Group's internal transfer pricing policies. 

Given this uncertainy, the Group has recognised the following provisions in respect of uncertain tax positions as required under 
IAS12, with due consideraiton to guidance contained within IFRIC23. 

Impairment of trade receivables – Group accounts 

The table below shows the credit risk exposure on the Group’s trade receivables at 30 April 2022: 

53 weeks ended 30 April 2022 

Deferred tax liability 
Deferred tax asset 

Uncertain tax position – net deferred tax liability 

Uncertain tax position – current tax liability 

Uncertain tax position – total 

Group 

30 April 
2022 
£m 

1.4 
(2.8)

(1.4)

2.1 

0.7 

24 April
2021
£m 

3.0
(2.0)

1.0

0.3

1.3

188 

Superdry plc Annual Report 2022 

188

Superdry plc Annual Report 2022

189 

Superdry plc Annual Report 2022 

Inventory write-downs for each period are as follows: 

23. Inventories 

Finished goods 

Net inventories 

At start of period 

Provision charge in the period 

Unused amounts reversed 

Utilised in period 

At end of period 

Trade receivables 

Less: allowance for expected credit losses 

Net trade receivables 

Other amounts due from related parties 

Less: loss allowance for amounts due from related parties 

Net amounts due from related parties 

Taxation and social security 

Other receivables 

Prepayments 

Rent deposits held by landlords 

Total trade and other receivables 

Group 

Company 

 2022

 £m 

132.7

132.7

 2021 

 £m 

148.3 

148.3 

2022 

£m 

1.3 

1.3 

2021

£m 

1.5

1.5

2021

£m 

0.2

(0.2)

–

–

–

–

–

–

Company 

2022 

£m 

– 

– 

– 

– 

– 

– 

– 

– 

Company 

2022 

£m 

2021

£m 

211.4 

(15.6)

195.8 

1.3 

1.7 

6.0 

– 

227.3

(25.2)

202.1

1.6

1.2

5.4

–

204.8 

210.3

Group 

2022 

£m 

9.1

1.6

(2.0)

(2.6)

6.1

Group 

2022

£m 

60.7

(4.7)

56.0

–

–

–

6.8

14.0

31.2

9.5

117.5

2021  

£m 

9.8 

6.1 

(3.8) 

(3.0) 

9.1 

2021 

£m 

62.2 

(8.6) 

53.6 

– 

– 

– 

9.1 

20.9 

8.5 

10.2 

102.3 

The net movement in the inventory provision, excluding utilised amounts, is a £0.4m release (2021: £2.3m charge). 

There is no material difference between the book value a replacement cost of inventories.  

24. Trade and other receivables 

Prepayments for the Group include £15.3m (2021: £nil) of prepaid rent and rates. 

The fair values of trade and other receivables are equal to their carrying value. The balances due from related parties are 

repayable on demand. 

in note 26. 

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. 

Trade and other receivables are provided as security for the Asset Backed Lending facility which is described further 

Expected loss rate % 

Gross carrying amount – trade receivables 

Loss allowance 

Carrying 

amount 

£m 

8%

60.7

(4.7)

Current 

£m 

Overdue  

1-30 days 

Overdue  

31-60 days 

Overdue 

60 days + 

3%

43.2

(1.2)

10% 

6.3 

(0.7) 

31% 

2.8 

(0.9)

23%

8.4

(1.9)

 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

22. Deferred tax assets and liabilities continued 

The value of deferred tax assets recognised per jurisdiction is set out below. 

Jurisdiction 

UK 

Germany 

Other 

Total 

  Deferred tax asset recognised 

2022  

£’000 

53.3 

9.7 

3.3 

66.3 

2021 

£’000 

40.3

9.7

3.8

53.8

Deferred tax assets are recognised only in jurisdictions for which the Group has a strong track record of cumulative historical 

profitability, for which financial forecasts show suitable taxable profits or future reversals of existing taxable temporary 

differences and for which local legislation allows the carry forward of tax losses and deductible temporary differences either 

indefinitely or over the forecast period. The forecasts are based on the Group’s medium-term financial plan, extrapolated for a 

further five years using long-term growth rates that are indicative of country-specific rates. 

In assessing the probability of suitable future taxable profits outside the UK the Group has taken into account the existence of 

limited risk distributor contracts with certain of its European retail subsidiaries. No deferred tax asset has been recognised for 

the Group’s US subsidiaries. Despite forecasting a return to profitability for Supergroup USA, the Group’s US subsidiaries do 

not have a record of profitability in recent years and the US subsidiaries are exposed to a greater degree of operational and 

economic risk at a company level than the Group’s European retail subsidiaries, which function as limited risk distributors. 

There are unrecognised deferred tax assets of £34.6m at the balance sheet date (2021: £37.0m), of which £27.5m (2021: 

£25.1m) relate to US operations and £12.2m (2021: £11.4m) relate to temporary differences on leases. Of the unrecognised 

deferred tax assets attributable to US operations, £7.6m relates to losses which accrued in the periods to 29 April 2017. US tax 

losses arising in periods ending prior to 31 December 2017 have an expiration period of 20 years. 

The movement on the Company deferred tax account is as shown below: 

Net deferred tax assets £m 

Company 

At 24 April 2021 

Credited/(charged) to the Company statement of 

comprehensive income – adjusted 

Credited/(charged) to the Company statement of 

comprehensive income – adjusting items 

At 30 April 2022 

Uncertain tax position 

Depreciation in 

excess of 

capital

allowances 

Temporary 

differences 

Intangible  

assets 

Derivatives 

Tax 

losses 

3.7

2.8

–

6.5

–

–

–

–

1.0

1.0

–

2.0

– 

– 

– 

– 

– 

– 

– 

– 

Total 

4.7

3.8

–

8.5

The Group is subject to tax laws in a number of jurisdictions and given the scale of its operations, it is subject to periodic 

challenges by local tax authorities on a range of tax matters. The Group's transfer pricing policies aim to allocate profits and 

losses to each operating entity on an arm's length basis. 

It is uncertain how different tax authorities may view the impact of the pre-COVID challenging trading environment, and the 

challenges presented by COVID on the Group's internal transfer pricing policies. 

53 weeks ended 30 April 2022 

Deferred tax liability 

Deferred tax asset 

Uncertain tax position – net deferred tax liability 

Uncertain tax position – current tax liability 

Uncertain tax position – total 

Group 

30 April 

24 April

2022 

£m 

1.4 

(2.8)

(1.4)

2.1 

0.7 

2021

£m 

3.0

(2.0)

1.0

0.3

1.3

23. Inventories 
23. Inventories 

Finished goods 
Finished goods 

Net inventories 
Net inventories 

Inventory write-downs for each period are as follows: 
Inventory write-downs for each period are as follows: 

At start of period 
At start of period 
Provision charge in the period 
Provision charge in the period 
Unused amounts reversed 
Unused amounts reversed 
Utilised in period 
Utilised in period 

At end of period 
At end of period 

Group 
Group 

Company 
Company 

 2022
 2022
 £m 
 £m 

132.7
132.7
132.7
132.7

 2021 
 2021 
 £m 
 £m 

148.3 
148.3 
148.3 
148.3 

2022 
2022 
£m 
£m 

1.3 
1.3 
1.3 
1.3 

Group 
Group 

2022 
2022 
£m 
£m 

9.1
9.1
1.6
1.6
(2.0)
(2.0)
(2.6)
(2.6)

6.1
6.1

2021  
2021  
£m 
£m 

9.8 
9.8 
6.1 
6.1 
(3.8) 
(3.8) 
(3.0) 
(3.0) 

9.1 
9.1 

Company 
Company 

2022 
2022 
£m 
£m 

– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

2021
2021
£m 
£m 

1.5
1.5
1.5
1.5

2021
2021
£m 
£m 

0.2
0.2
–
–
–
–
(0.2)
(0.2)

–
–

The net movement in the inventory provision, excluding utilised amounts, is a £0.4m release (2021: £2.3m charge). 
The net movement in the inventory provision, excluding utilised amounts, is a £0.4m release (2021: £2.3m charge). 

There is no material difference between the book value a replacement cost of inventories.  
There is no material difference between the book value a replacement cost of inventories.  

24. Trade and other receivables 
24. Trade and other receivables 

Trade receivables 
Trade receivables 
Less: allowance for expected credit losses 
Less: allowance for expected credit losses 

Net trade receivables 
Net trade receivables 
Other amounts due from related parties 
Other amounts due from related parties 
Less: loss allowance for amounts due from related parties 
Less: loss allowance for amounts due from related parties 

Net amounts due from related parties 
Net amounts due from related parties 
Taxation and social security 
Taxation and social security 
Other receivables 
Other receivables 
Prepayments 
Prepayments 
Rent deposits held by landlords 
Rent deposits held by landlords 

Total trade and other receivables 
Total trade and other receivables 

Group 
Group 

2022
2022
£m 
£m 

60.7
60.7
(4.7)
(4.7)

56.0
56.0

–
–
–
–

–
–

6.8
6.8
14.0
14.0
31.2
31.2
9.5
9.5

117.5
117.5

2021 
2021 
£m 
£m 

62.2 
62.2 
(8.6) 
(8.6) 

53.6 
53.6 

– 
– 
– 
– 

– 
– 

9.1 
9.1 
20.9 
20.9 
8.5 
8.5 
10.2 
10.2 

102.3 
102.3 

Company 
Company 

2022 
2022 
£m 
£m 

– 
– 
– 
– 

– 
– 

211.4 
211.4 
(15.6)
(15.6)

195.8 
195.8 

1.3 
1.3 
1.7 
1.7 
6.0 
6.0 
– 
– 

2021
2021
£m 
£m 

–
–
–
–

–
–

227.3
227.3
(25.2)
(25.2)

202.1
202.1

1.6
1.6
1.2
1.2
5.4
5.4
–
–

204.8 
204.8 

210.3
210.3

Prepayments for the Group include £15.3m (2021: £nil) of prepaid rent and rates. 
Prepayments for the Group include £15.3m (2021: £nil) of prepaid rent and rates. 

The fair values of trade and other receivables are equal to their carrying value. The balances due from related parties are 
The fair values of trade and other receivables are equal to their carrying value. The balances due from related parties are 
repayable on demand. 
repayable on demand. 

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivable mentioned above. 
Trade and other receivables are provided as security for the Asset Backed Lending facility which is described further 
Trade and other receivables are provided as security for the Asset Backed Lending facility which is described further 
in note 26. 
in note 26. 

Given this uncertainy, the Group has recognised the following provisions in respect of uncertain tax positions as required under 

IAS12, with due consideraiton to guidance contained within IFRIC23. 

Impairment of trade receivables – Group accounts 
Impairment of trade receivables – Group accounts 
The table below shows the credit risk exposure on the Group’s trade receivables at 30 April 2022: 
The table below shows the credit risk exposure on the Group’s trade receivables at 30 April 2022: 

Expected loss rate % 
Expected loss rate % 
Gross carrying amount – trade receivables 
Gross carrying amount – trade receivables 
Loss allowance 
Loss allowance 

Carrying 
Carrying 
amount 
amount 
£m 
£m 

8%
8%
60.7
60.7
(4.7)
(4.7)

Current 
Current 
£m 
£m 

Overdue  
Overdue  
1-30 days 
1-30 days 

Overdue  
Overdue  
31-60 days 
31-60 days 

Overdue 
Overdue 
60 days + 
60 days + 

3%
3%
43.2
43.2
(1.2)
(1.2)

10% 
10% 
6.3 
6.3 
(0.7) 
(0.7) 

31% 
31% 
2.8 
2.8 
(0.9)
(0.9)

23%
23%
8.4
8.4
(1.9)
(1.9)

188 

Superdry plc Annual Report 2022 

188

Superdry plc Annual Report 2022

189 
189 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

189

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

24. Trade and other receivables continued  

The table below shows the credit risk exposure on the Group’s trade receivables at 24 April 2021: 

Expected loss rate % 
Gross carrying amount – trade receivables 
Loss allowance 

Carrying 
amount 
£m 

14%
62.2
(8.6)

Current 
£m 

Overdue  
1-30 days 

Overdue  
31-60 days 

Overdue 
60 days + 

–
43.2
(0.2)

20% 
7.8 
(1.6) 

26% 
3.4 
(0.9)

76%
7.8
(5.9)

Other receivables are tested for impairment on an individual basis. The credit risk is low, and the loss allowance measured as 
12-month expected credit loss is immaterial. Due to the nature of the other classes within trade and other receivables there is 
not expected to be any credit loss allowance and as such there is no expected credit loss allowance to recognise on 
those assets.  

The closing loss allowances for trade receivables as at 30 April 2022 reconciles to the opening loss allowances as follows: 

At start of period 

Change in allowance, net of recoveries charged to the Group statement of comprehensive income 
Receivables written off during the year as uncollectable, previously provided for 
Unused loss allowance reversed 

At end of period 

2022 
£m 

8.6 

– 
(2.1)
(1.8)

4.7 

2021
£m 

14.6

–
(2.2)
(3.8)

8.6

The changes in the loss allowance for trade receivables has resulted in a net provision movement for the year of £3.9m 
(2021: £6.0m) as the provision associated with the debt written off has been utilised £2.1m (2021: £2.2m). 

The individually impaired receivables relate wholly to the Wholesale segment. The other classes within trade and other 
receivables for the Group do not contain impaired assets. 

Impairment of intercompany receivables – Company accounts 
On 30 April 2022 intercompany receivables of £211.4m are included in stage 3 of IFRS 9’s general impairment model. 
The Company uses the expected forward looking credit loss model approach of IFRS 9. At the start of the year, the provision 
recognised against the intercompany receivables was £25.2m. During 2022, there has been a release of £9.6m of the 
impairment of amounts due from related parties bringing the year-end balance within intercompany receivables that 
are classified as stage 3 to £15.6m. 

The table below shows the credit risk exposure on the Company’s receivables: 

Expected loss rate % 
Gross carrying amount – receivables 
Loss allowance 

2022 
Carrying 
amount  
£m 

7.4% 
211.4 
(15.6)

2021
Carrying 
amount 
£m 

11.1%
227.3
(25.2)

The decrease in the rate of expected credit losses has mainly been impacted due to the full release of the provision for 
receivables from Superdry Retail LLC and Superdry France of £6.0m and £1.6m, as well as a reduction in the provision for 
Superdry Wholesale LLC of £2.0m.  

The closing loss allowances for intercompany receivables as at 30 April 2022 reconcile to the opening loss allowances 
as follows: 

At start of period 
Change in allowance, net of recoveries charged to the Company statement of comprehensive income 

At end of period 

2022 
£m 

25.2
(9.6)

15.6

2021
£m 

26.5
(1.3)

25.2

25. Cash and bank balances  

Cash at bank and in hand 

Total cash and cash balances 

Group 

Company 

2022

£m 

20.5

20.5

2021 

£m 

38.9 

38.9 

2022 

£m 

– 

– 

2021

£m 

0.9

0.9

Cash and bank balances comprise cash at bank with major UK and European clearing banks and earn floating rates of interest 

based upon bank base rates. At 30 April 2022, the Group had £6.5m (2021: £22.4m) deposited with HSBC Bank plc, £nil (2021: 

£0.7m) deposited with Barclays Bank plc, £nil (2021: £2.0m) deposited with Santander UK plc, £2.2m (2021: £5.7m) deposited 

with BNP Paribas, £0.4m (2021 £0.7m) deposited with ING Bank and £0.2m (2021: £0.2m) deposited with Sydbank and £1.5m 

(2021: £nil) deposited with Europaisch-Iranische Handelsbank AG. The remainder of the cash is deposited in other bank 

accounts.  

The Moody’s credit rating as at 30 April 2022 for HSBC Bank plc is A1 (2021: Aa3), Barclays Bank plc is A1 (2021: A1), Santander 

UK plc is A2 (2021: A2), BNP Paribas is Aa3 (2021: Aa3), ING Bank is Aa3 (2021: Aa3), Sydbank is A1 (2021: A1). 

Included with cash and bank balances is £nil (2021: £0.1m) of rent deposits held for sub-tenants of the Regent Street store, and 

£nil (2021: £1.1m) of cash deposits from franchise customer guarantees, all of which is held in escrow. Additionally, there is 

£1.5m (2021: EUR 1.8m) deposited with Europäisch-Iranische Handelsbank AG which is subject to restrictions on repatriation. 

These amounts are restricted cash. 

26. Borrowings 

Unsecured borrowings 

Bank overdraft 

Total unsecured borrowings 

Secured borrowings 

ABL facility 

Total secured borrowings 

Total borrowings 

Group 

2022

£m 

2021* 

£m  

Company 

2022 

£m 

2021

£m 

3.1

3.1

18.4

18.4

21.5

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

The Group has up to a net £10m uncommitted overdraft facility which has no financial covenants and is included within the 

cash pooling arrangements.  

The Group has an up to £70m Asset Backed Lending Facility with HSBC and BNPP, which expires in January 2023. Given that 

negotiations for the extension or replacement of the current facility are ongoing, there exists a material uncertainty in respect 

of going concern. The Directors consider that the current up to £70m facility is sufficient until expiry in January 2023. 

Management believe they will be able to secure committed financing prior to the end of the current arrangement and are 

currently in positive discussions with a number of prospective lenders. 

The ABL facility has one financial covenant: a fixed charge cover covenant, this being the ratio of EBITDA plus consolidated 

rent payable to consolidated net interest payable and consolidated net rent payable. The covenant is calculated on frozen 

UK GAAP accounting standards, and excludes the impact of IFRS16, IFRS15 and IFRS9. The covenant is measured over a  

12-month period and is tested quarterly. 

The ABL also has operational covenants: a debt turns, a dilution percentage with regards to notified debt and an inventory turn. 

These covenants are calculated monthly when preparing the eligible inventory and receivables borrowing base.  

Cash and overdraft balances have been disclosed gross in line with the requirements of IAS32: Financial instruments: 

Presentation. The Group has a net overdraft facility with HSBC Bank plc. Gross overdrafts in 2022 amounted to £3.1m 

(2021: £Nil). 

Bank overdrafts are shown within borrowings in current liabilities on the balance sheet. 

190 

Superdry plc Annual Report 2022 

190

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191 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

24. Trade and other receivables continued  

The table below shows the credit risk exposure on the Group’s trade receivables at 24 April 2021: 

Expected loss rate % 

Gross carrying amount – trade receivables 

Loss allowance 

Carrying 

amount 

£m 

14%

62.2

(8.6)

Current 

£m 

Overdue  

1-30 days 

Overdue  

31-60 days 

Overdue 

60 days + 

–

43.2

(0.2)

20% 

7.8 

(1.6) 

26% 

3.4 

(0.9)

76%

7.8

(5.9)

Other receivables are tested for impairment on an individual basis. The credit risk is low, and the loss allowance measured as 

12-month expected credit loss is immaterial. Due to the nature of the other classes within trade and other receivables there is 

not expected to be any credit loss allowance and as such there is no expected credit loss allowance to recognise on 

The closing loss allowances for trade receivables as at 30 April 2022 reconciles to the opening loss allowances as follows: 

those assets.  

At start of period 

Unused loss allowance reversed 

At end of period 

Change in allowance, net of recoveries charged to the Group statement of comprehensive income 

Receivables written off during the year as uncollectable, previously provided for 

The changes in the loss allowance for trade receivables has resulted in a net provision movement for the year of £3.9m 

(2021: £6.0m) as the provision associated with the debt written off has been utilised £2.1m (2021: £2.2m). 

The individually impaired receivables relate wholly to the Wholesale segment. The other classes within trade and other 

receivables for the Group do not contain impaired assets. 

Impairment of intercompany receivables – Company accounts 

On 30 April 2022 intercompany receivables of £211.4m are included in stage 3 of IFRS 9’s general impairment model. 

The Company uses the expected forward looking credit loss model approach of IFRS 9. At the start of the year, the provision 

recognised against the intercompany receivables was £25.2m. During 2022, there has been a release of £9.6m of the 

impairment of amounts due from related parties bringing the year-end balance within intercompany receivables that 

are classified as stage 3 to £15.6m. 

The table below shows the credit risk exposure on the Company’s receivables: 

Expected loss rate % 

Gross carrying amount – receivables 

Loss allowance 

as follows: 

At start of period 

At end of period 

The decrease in the rate of expected credit losses has mainly been impacted due to the full release of the provision for 

receivables from Superdry Retail LLC and Superdry France of £6.0m and £1.6m, as well as a reduction in the provision for 

Superdry Wholesale LLC of £2.0m.  

The closing loss allowances for intercompany receivables as at 30 April 2022 reconcile to the opening loss allowances 

Change in allowance, net of recoveries charged to the Company statement of comprehensive income 

2022 

£m 

8.6 

– 

(2.1)

(1.8)

4.7 

2021

£m 

14.6

–

(2.2)

(3.8)

8.6

2022 

Carrying 

amount  

£m 

7.4% 

211.4 

(15.6)

2021

Carrying 

amount 

£m 

11.1%

227.3

(25.2)

2022 

£m 

25.2

(9.6)

15.6

2021

£m 

26.5

(1.3)

25.2

25. Cash and bank balances  
25. Cash and bank balances  

Cash at bank and in hand 
Cash at bank and in hand 

Total cash and cash balances 
Total cash and cash balances 

Group 
Group 

Company 
Company 

2022
2022
£m 
£m 

20.5
20.5

20.5
20.5

2021 
2021 
£m 
£m 

38.9 
38.9 

38.9 
38.9 

2022 
2022 
£m 
£m 

– 
– 

– 
– 

2021
2021
£m 
£m 

0.9
0.9

0.9
0.9

Cash and bank balances comprise cash at bank with major UK and European clearing banks and earn floating rates of interest 
Cash and bank balances comprise cash at bank with major UK and European clearing banks and earn floating rates of interest 
based upon bank base rates. At 30 April 2022, the Group had £6.5m (2021: £22.4m) deposited with HSBC Bank plc, £nil (2021: 
based upon bank base rates. At 30 April 2022, the Group had £6.5m (2021: £22.4m) deposited with HSBC Bank plc, £nil (2021: 
£0.7m) deposited with Barclays Bank plc, £nil (2021: £2.0m) deposited with Santander UK plc, £2.2m (2021: £5.7m) deposited 
£0.7m) deposited with Barclays Bank plc, £nil (2021: £2.0m) deposited with Santander UK plc, £2.2m (2021: £5.7m) deposited 
with BNP Paribas, £0.4m (2021 £0.7m) deposited with ING Bank and £0.2m (2021: £0.2m) deposited with Sydbank and £1.5m 
with BNP Paribas, £0.4m (2021 £0.7m) deposited with ING Bank and £0.2m (2021: £0.2m) deposited with Sydbank and £1.5m 
(2021: £nil) deposited with Europaisch-Iranische Handelsbank AG. The remainder of the cash is deposited in other bank 
(2021: £nil) deposited with Europaisch-Iranische Handelsbank AG. The remainder of the cash is deposited in other bank 
accounts.  
accounts.  

The Moody’s credit rating as at 30 April 2022 for HSBC Bank plc is A1 (2021: Aa3), Barclays Bank plc is A1 (2021: A1), Santander 
The Moody’s credit rating as at 30 April 2022 for HSBC Bank plc is A1 (2021: Aa3), Barclays Bank plc is A1 (2021: A1), Santander 
UK plc is A2 (2021: A2), BNP Paribas is Aa3 (2021: Aa3), ING Bank is Aa3 (2021: Aa3), Sydbank is A1 (2021: A1). 
UK plc is A2 (2021: A2), BNP Paribas is Aa3 (2021: Aa3), ING Bank is Aa3 (2021: Aa3), Sydbank is A1 (2021: A1). 

Included with cash and bank balances is £nil (2021: £0.1m) of rent deposits held for sub-tenants of the Regent Street store, and 
Included with cash and bank balances is £nil (2021: £0.1m) of rent deposits held for sub-tenants of the Regent Street store, and 
£nil (2021: £1.1m) of cash deposits from franchise customer guarantees, all of which is held in escrow. Additionally, there is 
£nil (2021: £1.1m) of cash deposits from franchise customer guarantees, all of which is held in escrow. Additionally, there is 
£1.5m (2021: EUR 1.8m) deposited with Europäisch-Iranische Handelsbank AG which is subject to restrictions on repatriation. 
£1.5m (2021: EUR 1.8m) deposited with Europäisch-Iranische Handelsbank AG which is subject to restrictions on repatriation. 
These amounts are restricted cash. 
These amounts are restricted cash. 

26. Borrowings 
26. Borrowings 

Unsecured borrowings 
Unsecured borrowings 
Bank overdraft 
Bank overdraft 

Total unsecured borrowings 
Total unsecured borrowings 

Secured borrowings 
Secured borrowings 
ABL facility 
ABL facility 

Total secured borrowings 
Total secured borrowings 

Total borrowings 
Total borrowings 

Group 
Group 

2022
2022
£m 
£m 

2021* 
2021* 
£m  
£m  

Company 
Company 

2022 
2022 
£m 
£m 

2021
2021
£m 
£m 

3.1
3.1

3.1
3.1

18.4
18.4

18.4
18.4

21.5
21.5

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 

– 
– 

–
–

–
–

–
–

–
–

–
–

The Group has up to a net £10m uncommitted overdraft facility which has no financial covenants and is included within the 
The Group has up to a net £10m uncommitted overdraft facility which has no financial covenants and is included within the 
cash pooling arrangements.  
cash pooling arrangements.  

The Group has an up to £70m Asset Backed Lending Facility with HSBC and BNPP, which expires in January 2023. Given that 
The Group has an up to £70m Asset Backed Lending Facility with HSBC and BNPP, which expires in January 2023. Given that 
negotiations for the extension or replacement of the current facility are ongoing, there exists a material uncertainty in respect 
negotiations for the extension or replacement of the current facility are ongoing, there exists a material uncertainty in respect 
of going concern. The Directors consider that the current up to £70m facility is sufficient until expiry in January 2023. 
of going concern. The Directors consider that the current up to £70m facility is sufficient until expiry in January 2023. 
Management believe they will be able to secure committed financing prior to the end of the current arrangement and are 
Management believe they will be able to secure committed financing prior to the end of the current arrangement and are 
currently in positive discussions with a number of prospective lenders. 
currently in positive discussions with a number of prospective lenders. 

The ABL facility has one financial covenant: a fixed charge cover covenant, this being the ratio of EBITDA plus consolidated 
The ABL facility has one financial covenant: a fixed charge cover covenant, this being the ratio of EBITDA plus consolidated 
rent payable to consolidated net interest payable and consolidated net rent payable. The covenant is calculated on frozen 
rent payable to consolidated net interest payable and consolidated net rent payable. The covenant is calculated on frozen 
UK GAAP accounting standards, and excludes the impact of IFRS16, IFRS15 and IFRS9. The covenant is measured over a  
UK GAAP accounting standards, and excludes the impact of IFRS16, IFRS15 and IFRS9. The covenant is measured over a  
12-month period and is tested quarterly. 
12-month period and is tested quarterly. 

The ABL also has operational covenants: a debt turns, a dilution percentage with regards to notified debt and an inventory turn. 
The ABL also has operational covenants: a debt turns, a dilution percentage with regards to notified debt and an inventory turn. 
These covenants are calculated monthly when preparing the eligible inventory and receivables borrowing base.  
These covenants are calculated monthly when preparing the eligible inventory and receivables borrowing base.  

Cash and overdraft balances have been disclosed gross in line with the requirements of IAS32: Financial instruments: 
Cash and overdraft balances have been disclosed gross in line with the requirements of IAS32: Financial instruments: 
Presentation. The Group has a net overdraft facility with HSBC Bank plc. Gross overdrafts in 2022 amounted to £3.1m 
Presentation. The Group has a net overdraft facility with HSBC Bank plc. Gross overdrafts in 2022 amounted to £3.1m 
(2021: £Nil). 
(2021: £Nil). 

Bank overdrafts are shown within borrowings in current liabilities on the balance sheet. 
Bank overdrafts are shown within borrowings in current liabilities on the balance sheet. 

190 

Superdry plc Annual Report 2022 

190

Superdry plc Annual Report 2022

191 
191 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

191

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

27. Trade and other payables 

28. Provision for other liabilities and charges 

Non-current 
Deferred cash contributions and rent-free periods 
Other payables 

Total non-current trade and other payables 

Current 
Trade payables 
Amounts due to related parties 
Taxation and social security 
Other payables 
Returns liability 
Contract liabilities 
Accruals 
Deferred cash contributions and rent-free periods 

Total current trade and other payables 

Total trade and other payables 

Group 

2022
£m 

0.6
2.0

2.6

68.7
–
3.9
7.8
11.5
6.3
30.6
0.4

129.2

131.8

2021 
£m 

– 
1.2 

1.2 

65.2 
– 
4.4 
8.1 
12.0 
5.1 
31.7 
– 

126.5 

127.7 

Company 

2022 
£m 

2021
£m 

– 
– 

– 

3.2 
193.4 
0.7 
0.7 
– 
– 
7.4 
– 

205.4 

205.4 

–
–

–

2.3
261.8
1.1
0.9
–
–
8.4
–

274.5

274.5

Other payables include wage liabilities of £1.7m (2021: £6.0m) and agents’ commission accruals of £2.4m (2021: £2.6m). 

Note 2 outlines the nature, descriptions and sensitivities surrounding the onerous property related contract provisions. 

The balances due to related parties are repayable on demand. 

The returns liability is the present obligations for the actual and estimated customer returns and is expected to be utilised 
within 12 months. The liability is recalculated at each balance sheet date considering recent sales and anticipated levels 
of returns. 

The maturity analysis of non-current deferred cash contributions and rent-free periods is as follows: 

1 – 2 years 
2 – 5 years 
Greater than 5 years 

Deferred cash contributions and rent-free periods 

Group 

2022
£m 

0.6
–
–

0.6

2021 
£m 

– 
– 
– 

– 

Company 

2022 
£m 

– 
– 
– 

– 

2021
£m 

–
–
–

–

Contract liabilities 
Contract liabilities for the purpose of IFRS 15 relate to the provision of gift cards and the timing of the sale of goods. This is 
the case where payment is received in advance of the performance obligations, which will be discharged at a later point in time. 
IFRS 15 therefore requires disclosure of the value of these outstanding liabilities at year-end, and the value recognised during 
the year for those performance obligations being met. The below amounts are included within trade and other payables: 

Opening balance 
New liabilities 
Utilised to the income statement 

Closing balance 

Group 

2022 
£m 

5.1 
8.8 
(7.6)

6.3 

2021
£m 

5.4
5.3
(5.6)

5.1

Substantially all the revenue deferred at the current financial year-end will be recognised within two financial years. This was 
also the case at the prior financial year-end. 

Provisions for other liabilities and charges at the start 

of the period 

New provisions 

Exchange differences 

Utilisation in the period 

Releases on exited stores 

Charge in the period 

Analysed as: 

Current provisions 

Non-current provisions 

Other 

provisions 

Other 

provisions 

Onerous 

property 

related 

contracts 

2022

£m 

12.1

–

0.1

(4.3)

(1.0)

1.5

2022

£m 

4.1

–

–

(0.6)

(0.2)

0.2

Group 

Total 

2022

£m 

16.2

–

0.1

(4.9)

(1.2)

1.7

Onerous 

property 

related 

contracts 

2021 

£m 

12.4 

– 

(0.7) 

(4.2) 

(0.5) 

5.1 

2021 

£m 

2.6 

1.6 

(0.1)

– 

– 

– 

Total 

2021

£m 

15.0

1.6

(0.7)

(4.3)

(0.5)

5.1

3.0

5.4

1.7

1.8

4.7

7.2

4.6 

7.5 

1.6 

2.5 

6.2

10.0

Provisions for other liabilities and charges at the 

end of the period 

8.4

3.5

11.9

12.1 

4.1 

16.2

The other provisions category relates to the dilapidation provisions and a furlough provision. Dilapidations provisions will be 

utilised upon the exit or expiry of various property leases which are expected to be between 2022 and 2031. Onerous property 

related contracts are utilised over the remaining life of the lease, expected to be between 2022 and 2031. The furlough 

provision is to cover any furlough related clawbacks and is expected to be utilised in the next financial year.  

Provisions for other liabilities and charges at the start of the period 

Provisions for other liabilities and charges at the end of the period 

Utilisation in the period 

Charge in the period 

Analysed as: 

Current provisions 

Non-current provisions 

Company 

Onerous 

property 

related 

contracts 

Onerous 

property 

related 

contracts 

2022 

£m 

0.6 

(0.2)

1.1 

1.5 

1.0 

0.5 

2021

£m 

0.3

–

0.3 

0.6

0.3

0.3

192 

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193 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

27. Trade and other payables 

28. Provision for other liabilities and charges 
28. Provision for other liabilities and charges 

Provisions for other liabilities and charges at the start 
Provisions for other liabilities and charges at the start 
of the period 
of the period 
New provisions 
New provisions 
Exchange differences 
Exchange differences 
Utilisation in the period 
Utilisation in the period 
Releases on exited stores 
Releases on exited stores 
Charge in the period 
Charge in the period 

Provisions for other liabilities and charges at the 
Provisions for other liabilities and charges at the 
end of the period 
end of the period 

Analysed as: 
Analysed as: 
Current provisions 
Current provisions 
Non-current provisions 
Non-current provisions 

Onerous 
Onerous 
property 
property 
related 
related 
contracts 
contracts 

2022
2022
£m 
£m 

12.1
12.1
–
–
0.1
0.1
(4.3)
(4.3)
(1.0)
(1.0)
1.5
1.5

Other 
Other 
provisions 
provisions 

2022
2022
£m 
£m 

4.1
4.1
–
–
–
–
(0.6)
(0.6)
(0.2)
(0.2)
0.2
0.2

Group 
Group 

Total 
Total 

2022
2022
£m 
£m 

16.2
16.2
–
–
0.1
0.1
(4.9)
(4.9)
(1.2)
(1.2)
1.7
1.7

Onerous 
Onerous 
property 
property 
related 
related 
contracts 
contracts 

2021 
2021 
£m 
£m 

12.4 
12.4 
– 
– 
(0.7) 
(0.7) 
(4.2) 
(4.2) 
(0.5) 
(0.5) 
5.1 
5.1 

Other 
Other 
provisions 
provisions 

2021 
2021 
£m 
£m 

2.6 
2.6 
1.6 
1.6 
– 
– 
(0.1)
(0.1)
– 
– 
– 
– 

Total 
Total 

2021
2021
£m 
£m 

15.0
15.0
1.6
1.6
(0.7)
(0.7)
(4.3)
(4.3)
(0.5)
(0.5)
5.1
5.1

8.4
8.4

3.5
3.5

11.9
11.9

12.1 
12.1 

4.1 
4.1 

16.2
16.2

3.0
3.0
5.4
5.4

1.7
1.7
1.8
1.8

4.7
4.7
7.2
7.2

4.6 
4.6 
7.5 
7.5 

1.6 
1.6 
2.5 
2.5 

6.2
6.2
10.0
10.0

Other payables include wage liabilities of £1.7m (2021: £6.0m) and agents’ commission accruals of £2.4m (2021: £2.6m). 

Note 2 outlines the nature, descriptions and sensitivities surrounding the onerous property related contract provisions. 
Note 2 outlines the nature, descriptions and sensitivities surrounding the onerous property related contract provisions. 

The balances due to related parties are repayable on demand. 

The returns liability is the present obligations for the actual and estimated customer returns and is expected to be utilised 

within 12 months. The liability is recalculated at each balance sheet date considering recent sales and anticipated levels 

The other provisions category relates to the dilapidation provisions and a furlough provision. Dilapidations provisions will be 
The other provisions category relates to the dilapidation provisions and a furlough provision. Dilapidations provisions will be 
utilised upon the exit or expiry of various property leases which are expected to be between 2022 and 2031. Onerous property 
utilised upon the exit or expiry of various property leases which are expected to be between 2022 and 2031. Onerous property 
related contracts are utilised over the remaining life of the lease, expected to be between 2022 and 2031. The furlough 
related contracts are utilised over the remaining life of the lease, expected to be between 2022 and 2031. The furlough 
provision is to cover any furlough related clawbacks and is expected to be utilised in the next financial year.  
provision is to cover any furlough related clawbacks and is expected to be utilised in the next financial year.  

The maturity analysis of non-current deferred cash contributions and rent-free periods is as follows: 

Contract liabilities for the purpose of IFRS 15 relate to the provision of gift cards and the timing of the sale of goods. This is 

the case where payment is received in advance of the performance obligations, which will be discharged at a later point in time. 

IFRS 15 therefore requires disclosure of the value of these outstanding liabilities at year-end, and the value recognised during 

the year for those performance obligations being met. The below amounts are included within trade and other payables: 

Analysed as: 
Analysed as: 
Current provisions 
Current provisions 
Non-current provisions 
Non-current provisions 

Provisions for other liabilities and charges at the start of the period 
Provisions for other liabilities and charges at the start of the period 
Utilisation in the period 
Utilisation in the period 
Charge in the period 
Charge in the period 

Provisions for other liabilities and charges at the end of the period 
Provisions for other liabilities and charges at the end of the period 

Company 
Company 

Onerous 
Onerous 
property 
property 
related 
related 
contracts 
contracts 

Onerous 
Onerous 
property 
property 
related 
related 
contracts 
contracts 

2022 
2022 
£m 
£m 

0.6 
0.6 
(0.2)
(0.2)
1.1 
1.1 

1.5 
1.5 

1.0 
1.0 
0.5 
0.5 

2021
2021
£m 
£m 

0.3
0.3
–
–
0.3 
0.3 

0.6
0.6

0.3
0.3
0.3
0.3

Deferred cash contributions and rent-free periods 

Total non-current trade and other payables 

Non-current 

Other payables 

Current 

Trade payables 

Amounts due to related parties 

Taxation and social security 

Other payables 

Returns liability 

Contract liabilities 

Accruals 

Deferred cash contributions and rent-free periods 

Total current trade and other payables 

Total trade and other payables 

of returns. 

1 – 2 years 

2 – 5 years 

Greater than 5 years 

Contract liabilities 

Deferred cash contributions and rent-free periods 

Opening balance 

New liabilities 

Utilised to the income statement 

Closing balance 

Group 

2022

£m 

Company 

2022 

£m 

2021

£m 

2021 

£m 

– 

1.2 

1.2 

65.2 

– 

4.4 

8.1 

12.0 

5.1 

31.7 

– 

126.5 

127.7 

0.6

2.0

2.6

68.7

–

3.9

7.8

11.5

6.3

30.6

0.4

129.2

131.8

– 

– 

– 

3.2 

193.4 

0.7 

0.7 

– 

– 

7.4 

– 

205.4 

205.4 

–

–

–

2.3

261.8

1.1

0.9

–

–

–

8.4

274.5

274.5

Group 

2022

£m 

0.6

–

–

0.6

2021 

£m 

– 

– 

– 

– 

Company 

2022 

£m 

– 

– 

– 

– 

2021

£m 

–

–

–

–

Group 

2022 

£m 

5.1 

8.8 

(7.6)

6.3 

2021

£m 

5.4

5.3

(5.6)

5.1

Substantially all the revenue deferred at the current financial year-end will be recognised within two financial years. This was 

also the case at the prior financial year-end. 

192 

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193 

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193

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

29. Contingencies and commitments 

Contingent liabilities  
The Company is party to an unlimited cross guarantee over all liabilities of the Group. 

The Group has contractual agreements with third party wholesale agents which include a right for the wholesale agent to 
be indemnified when the contract is terminated. These future indemnity amounts are held as contingent liabilities until the 
contract is terminated, at which point they are held as provisions or accruals. The value of future obligations for contracts 
which have not yet been terminated (and have no defined end date) is £3.4m (2021: £3.4m). 

30. Leases 

Right-of-use asset 

53 weeks ended 30 April 2022 

Cost 
At 24 April 2021 
Additions 
Disposals 
Lease modifications 
Exchange rate difference 

At 30 April 2022 

Accumulated depreciation 

At 24 April 2021 

Depreciation charge 
Disposals 
Net impairment charges and reversals 
Exchange rate difference 

At 30 April 2022 

Net balance sheet amount at 30 April 2022 

Group 

Company 

Right-of-use 
asset 
£m 

Right-of-use 
asset 
£m 

343.4 
50.6 
(26.4)
(4.1)
(1.5)

362.0 

7.2
0.1
(0.1)
–
–

7.2

Group 

Company 

Right-of-use 
asset  
£m 

Right-of-use 
asset 
£m 

252.3 
28.0 

(12.2)
14.4 
(0.7)

281.8 

80.2 

5.4
0.5

0.1
(0.1)
–

5.9

1.3

The above right-of-use asset net impairment movement of £14.4m (2021: £7.4m) constitutes part of the total net impairment of 
£16.8m in 2022 (2021: £10.7m) and relates to an impairment review performed on store assets with the remaining £2.4m 
(2021: £3.3m) relating to property, plant and equipment. For further details on this please see notes 2 and 6. This impairment 
has been included within adjusting items in the current and prior year.  

The carrying amount of the right-of-use asset is split between motor vehicles of £0.1m (2021: £0.3m) and property of £80.1m 
(2021: £89.9m). 

30. Leases continued 

52 weeks ended 24 April 2021 

Cost 

At 25 April 2020 

Additions 

Disposals 

Lease modifications 

Exchange rate difference 

At 24 April 2021 

Accumulated depreciation 

At 25 April 2020 

Depreciation charge 

Disposals 

Net impairment charges and reversals 

Exchange rate difference 

At 24 April 2021 

Net balance sheet amount on 24 April 2021 

Group 

Company 

Right-of-use 

Right-of-use 

asset 

£m 

asset 

£m 

343.4 

7.2

Group 

Company 

Right-of-use 

Right-of-use 

344.2 

17.0 

(7.7)

(7.6)

(2.5)

asset  

£m 

226.2 

27.3 

(7.5)

7.4 

(1.1)

252.3 

91.1 

Group 

2022 

£m 

1.2 

3.2 

2022 

£m 

1.3 

2.4 

3.7 

2022 

£m 

1.3 

0.9 

0.8 

0.4 

0.2 

0.1 

3.7 

6.7

0.5

–

–

–

asset 

£m 

1.2

0.7

3.5

–

–

5.4

1.8

2021

£m 

4.3

1.3

2021

£m 

2.1

3.6

5.7

2021

£m 

1.5

1.2

0.9

0.9

0.5

0.3

5.3

Items in the Group statement of comprehensive income not impacted by IFRS 16 are: 

Lease expense relating to short-term assets 

The expense of variable lease payments not included in the lease liabilities 

The above lease expenses are gross of onerous property related contracts provision, capital contribution releases and rent-free 

releases. The equivalent disclosures in note 5 and note 12 are disclosed net of these. 

Lease liability 

Lease liabilities are calculated by discounting fixed lease payments using the incremental borrowing rate at the lease inception 

date determined with reference to the geographical location and length of the lease. The discount rates applied to leases range 

between 0.3% and 8.5% (2021: 0.3% to 8.5%). 

Group 

Company 

The remaining contractual maturities of the lease liabilities, which are gross and undiscounted, are as follows: 

Group 

Company 

Analysed as: 

Current lease liability 

Non-current lease liability 

Total lease liability 

Less than one year 

One to two years 

Two to three years 

Three to four years 

Four to five years 

More than five years 

2022

£m 

66.1

151.2

217.3

2021 

£m 

94.1 

175.5 

269.6 

2022

£m 

66.1

50.2

42.8

28.5

19.9

18.6

2021 

£m 

94.1 

54.3 

43.8 

36.7 

25.5 

24.4 

Total undiscounted lease liability 

226.1

278.8 

194 

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194

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195 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

29. Contingencies and commitments 

Contingent liabilities  

The Company is party to an unlimited cross guarantee over all liabilities of the Group. 

The Group has contractual agreements with third party wholesale agents which include a right for the wholesale agent to 

be indemnified when the contract is terminated. These future indemnity amounts are held as contingent liabilities until the 

contract is terminated, at which point they are held as provisions or accruals. The value of future obligations for contracts 

which have not yet been terminated (and have no defined end date) is £3.4m (2021: £3.4m). 

30. Leases 

Right-of-use asset 

53 weeks ended 30 April 2022 

Cost 

At 24 April 2021 

Additions 

Disposals 

Lease modifications 

Exchange rate difference 

At 30 April 2022 

Accumulated depreciation 

At 24 April 2021 

Depreciation charge 

Disposals 

Net impairment charges and reversals 

Exchange rate difference 

At 30 April 2022 

Net balance sheet amount at 30 April 2022 

Group 

Company 

Right-of-use 

Right-of-use 

asset 

£m 

asset 

£m 

Group 

Company 

Right-of-use 

Right-of-use 

343.4 

50.6 

(26.4)

(4.1)

(1.5)

362.0 

asset  

£m 

252.3 

28.0 

(12.2)

14.4 

(0.7)

281.8 

80.2 

7.2

0.1

(0.1)

–

–

7.2

asset 

£m 

(0.1)

5.4

0.5

0.1

–

5.9

1.3

The above right-of-use asset net impairment movement of £14.4m (2021: £7.4m) constitutes part of the total net impairment of 

£16.8m in 2022 (2021: £10.7m) and relates to an impairment review performed on store assets with the remaining £2.4m 

(2021: £3.3m) relating to property, plant and equipment. For further details on this please see notes 2 and 6. This impairment 

has been included within adjusting items in the current and prior year.  

The carrying amount of the right-of-use asset is split between motor vehicles of £0.1m (2021: £0.3m) and property of £80.1m 

(2021: £89.9m). 

30. Leases continued 
30. Leases continued 

52 weeks ended 24 April 2021 
52 weeks ended 24 April 2021 

Cost 
Cost 
At 25 April 2020 
At 25 April 2020 
Additions 
Additions 
Disposals 
Disposals 
Lease modifications 
Lease modifications 
Exchange rate difference 
Exchange rate difference 

At 24 April 2021 
At 24 April 2021 

Accumulated depreciation 
Accumulated depreciation 

At 25 April 2020 
At 25 April 2020 
Depreciation charge 
Depreciation charge 
Disposals 
Disposals 
Net impairment charges and reversals 
Net impairment charges and reversals 

Exchange rate difference 
Exchange rate difference 

At 24 April 2021 
At 24 April 2021 

Net balance sheet amount on 24 April 2021 
Net balance sheet amount on 24 April 2021 

Items in the Group statement of comprehensive income not impacted by IFRS 16 are: 
Items in the Group statement of comprehensive income not impacted by IFRS 16 are: 

Lease expense relating to short-term assets 
Lease expense relating to short-term assets 
The expense of variable lease payments not included in the lease liabilities 
The expense of variable lease payments not included in the lease liabilities 

Group 
Group 

Company 
Company 

Right-of-use 
Right-of-use 
asset 
asset 
£m 
£m 

Right-of-use 
Right-of-use 
asset 
asset 
£m 
£m 

344.2 
344.2 
17.0 
17.0 
(7.7)
(7.7)
(7.6)
(7.6)
(2.5)
(2.5)

343.4 
343.4 

6.7
6.7
0.5
0.5
–
–
–
–
–
–

7.2
7.2

Group 
Group 

Company 
Company 

Right-of-use 
Right-of-use 
asset  
asset  
£m 
£m 

Right-of-use 
Right-of-use 
asset 
asset 
£m 
£m 

226.2 
226.2 
27.3 
27.3 
(7.5)
(7.5)
7.4 
7.4 

(1.1)
(1.1)

252.3 
252.3 

91.1 
91.1 

Group 
Group 

2022 
2022 
£m 
£m 

1.2 
1.2 
3.2 
3.2 

1.2
1.2
0.7
0.7
–
–
3.5
3.5

–
–

5.4
5.4

1.8
1.8

2021
2021
£m 
£m 

4.3
4.3
1.3
1.3

The above lease expenses are gross of onerous property related contracts provision, capital contribution releases and rent-free 
The above lease expenses are gross of onerous property related contracts provision, capital contribution releases and rent-free 
releases. The equivalent disclosures in note 5 and note 12 are disclosed net of these. 
releases. The equivalent disclosures in note 5 and note 12 are disclosed net of these. 

Lease liability 
Lease liability 
Lease liabilities are calculated by discounting fixed lease payments using the incremental borrowing rate at the lease inception 
Lease liabilities are calculated by discounting fixed lease payments using the incremental borrowing rate at the lease inception 
date determined with reference to the geographical location and length of the lease. The discount rates applied to leases range 
date determined with reference to the geographical location and length of the lease. The discount rates applied to leases range 
between 0.3% and 8.5% (2021: 0.3% to 8.5%). 
between 0.3% and 8.5% (2021: 0.3% to 8.5%). 

Analysed as: 
Analysed as: 

Current lease liability 
Current lease liability 
Non-current lease liability 
Non-current lease liability 

Total lease liability 
Total lease liability 

Group 
Group 

Company 
Company 

2022
2022
£m 
£m 

66.1
66.1
151.2
151.2

217.3
217.3

2021 
2021 
£m 
£m 

94.1 
94.1 
175.5 
175.5 

269.6 
269.6 

2022 
2022 
£m 
£m 

1.3 
1.3 
2.4 
2.4 

3.7 
3.7 

The remaining contractual maturities of the lease liabilities, which are gross and undiscounted, are as follows: 
The remaining contractual maturities of the lease liabilities, which are gross and undiscounted, are as follows: 

Group 
Group 

Company 
Company 

Less than one year 
Less than one year 
One to two years 
One to two years 
Two to three years 
Two to three years 
Three to four years 
Three to four years 
Four to five years 
Four to five years 
More than five years 
More than five years 

2022
2022
£m 
£m 

66.1
66.1
50.2
50.2
42.8
42.8
28.5
28.5
19.9
19.9
18.6
18.6

2021 
2021 
£m 
£m 

94.1 
94.1 
54.3 
54.3 
43.8 
43.8 
36.7 
36.7 
25.5 
25.5 
24.4 
24.4 

Total undiscounted lease liability 
Total undiscounted lease liability 

226.1
226.1

278.8 
278.8 

2022 
2022 
£m 
£m 

1.3 
1.3 
0.9 
0.9 
0.8 
0.8 
0.4 
0.4 
0.2 
0.2 
0.1 
0.1 

3.7 
3.7 

2021
2021
£m 
£m 

2.1
2.1
3.6
3.6

5.7
5.7

2021
2021
£m 
£m 

1.5
1.5
1.2
1.2
0.9
0.9
0.9
0.9
0.5
0.5
0.3
0.3

5.3
5.3

194 

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194

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195 
195 

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Superdry plc Annual Report 2022 

195

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

30. Leases continued 

Reconciliation of liabilities to cash flow arising from leases: 

Opening lease liability 
Payment of lease liability 
Present value of Covid-19 rent concessions and deferrals 
Increase due to lease additions and modifications 
Decrease due to lease disposals and modifications  
Interest expense 
Foreign exchange differences 

Closing lease liability 

Group 

Company 

2022
£m 

269.6
(71.7)
(3.7)
54.9
(34.7)
5.1
(2.2)

217.3

2021 
£m 

320.9 
(45.4) 
(4.2) 
18.0 
(21.3) 
5.5 
(3.9) 

269.6 

2022 
£m 

5.7 
(2.0)
0.3 
– 
(0.2)
0.1 
(0.2)

3.7 

2021
£m 

8.1
(0.8)
(0.2)
0.1
(1.7)
0.2
–

5.7

All movements in the table above are non-cash movements except for payment of lease liability and interest expense which are 
cash movements. For a reconciliation of liabilities to cash flow arising from other financing activities (excluding leases), refer to 
note 26. 

31. Property commitments 
The future aggregate minimum lease payments under non-cancellable commitments are as follows: 

Due within 1 year 
Due in more than 1 year, but no more than 5 years 
Due in more than 5 years 

Total operating lease commitments 

Land and buildings 

Group 

Company 

2022
£m 

14.3
32.2
6.3

52.8

2021 
£m 

15.8 
35.2 
5.1 

56.1 

2022 
£m 

1.1 
2.7 
0.2 

4.0 

2021
£m 

0.7
1.8
0.2

2.7

The Group leases various stores, offices and vehicles under non-cancellable operating leases. The leases have varying terms, 
escalating clauses and renewal rights. On renewal, the terms of the leases are renegotiated. From 28 April 2019, the Group has 
recognised right-of-use assets for these leases, except for short-term and low-value leases. Following the transition to IFRS 16, 
rent is recorded as interest charged on the lease liability and depreciation charged on the right-of-use asset, so the above 
disclosure relates to service charges only. 

Not included in the above commitments are contingent rental payments which are linked to sales generated from stores. 
For individual stores, up to 100% of lease payments are based on variable contracts with various percentages within the terms. 

32. Note to the cash flow statement 

Reconciliation of operating profit to cash generated from operations 

Operating profit/(loss) 

Adjusted for: 

•  Loss/(gain) on derivatives 

•  Depreciation of property, plant and equipment and  

right-of-use assets 

•  Amortisation of intangible assets 

•  Impairment of property, plant and equipment, right-of-use assets 

and intangible assets 

•  Loss on disposal of property, plant and equipment 

•  Increase in onerous property related contracts provision (net of 

•  Lease modifications 

•  IFRS 16 Covid-19 rent concessions 

releases on exited stores) 

•  Increase in other provisions 

•  Employee share award schemes 

•  IFRS 2 charge – FSP 

•  Foreign exchange losses 

•  Net (release)/increase of inventory provision 

•  Net impairment of trade receivables  

Operating cash flow before movements in working capital 

Changes in working capital: 

•  Decrease in inventories 

•  (Increase)/decrease in trade and other receivables 

•  Increase/(decrease) in trade and other payables and provisions 

Cash generated from operating activities 

Group cash flows arising from adjusting items are £nil (2021: £1.4m). 

Group 

Company 

Note 

2022

£m 

25.9

2021 

£m 

(29.5) 

6

(13.7)

4.7 

2022 

£m 

8.4 

– 

3.8 

3.7 

– 

– 

 (0.3)

(0.3)

1.1 

– 

0.7 

– 

(4.1)

– 

– 

13.0 

0.2 

81.1

(80.9)

13.4

2021

£m 

(6.0)

–

2.2

7.1

5.2

0.7

(1.6)

(0.6)

0.1

–

0.4

0.1

–

–

7.0

(0.6)

0.8

48.8

14.8

71.4

18,30

19

30

28

28

8

9

12

23

24

41.1

7.6

16.8

1.1

 (16.8)

(3.7)

0.5 

–

2.0

(0.6)

 (12.6)

(0.4)

(1.8)

45.4

16.7

(13.6)

(1.3)

47.2

43.9 

11.0 

12.8 

0.1 

(14.3) 

(4.0) 

4.6 

1.6 

1.1 

0.5 

0.5 

2.3 

(3.8) 

29.7 

6.2 

(10.8) 

25.0 

50.1 

196 

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197 

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

30. Leases continued 

Reconciliation of liabilities to cash flow arising from leases: 

Opening lease liability 

Payment of lease liability 

Present value of Covid-19 rent concessions and deferrals 

Increase due to lease additions and modifications 

Decrease due to lease disposals and modifications  

Interest expense 

Foreign exchange differences 

Closing lease liability 

note 26. 

31. Property commitments 

Due within 1 year 

Due in more than 1 year, but no more than 5 years 

Due in more than 5 years 

Total operating lease commitments 

2022

£m 

269.6

(71.7)

(3.7)

54.9

(34.7)

5.1

(2.2)

217.3

2021 

£m 

320.9 

(45.4) 

(4.2) 

18.0 

(21.3) 

5.5 

(3.9) 

269.6 

2022 

£m 

5.7 

(2.0)

0.3 

– 

(0.2)

0.1 

(0.2)

3.7 

2022 

£m 

1.1 

2.7 

0.2 

4.0 

2021

£m 

8.1

(0.8)

(0.2)

0.1

(1.7)

0.2

–

5.7

2021

£m 

0.7

1.8

0.2

2.7

Land and buildings 

Group 

Company 

2022

£m 

14.3

32.2

6.3

52.8

2021 

£m 

15.8 

35.2 

5.1 

56.1 

All movements in the table above are non-cash movements except for payment of lease liability and interest expense which are 

cash movements. For a reconciliation of liabilities to cash flow arising from other financing activities (excluding leases), refer to 

The future aggregate minimum lease payments under non-cancellable commitments are as follows: 

The Group leases various stores, offices and vehicles under non-cancellable operating leases. The leases have varying terms, 

escalating clauses and renewal rights. On renewal, the terms of the leases are renegotiated. From 28 April 2019, the Group has 

recognised right-of-use assets for these leases, except for short-term and low-value leases. Following the transition to IFRS 16, 

rent is recorded as interest charged on the lease liability and depreciation charged on the right-of-use asset, so the above 

disclosure relates to service charges only. 

Not included in the above commitments are contingent rental payments which are linked to sales generated from stores. 

For individual stores, up to 100% of lease payments are based on variable contracts with various percentages within the terms. 

Group 

Company 

Group 
Group 

Company 
Company 

32. Note to the cash flow statement 
32. Note to the cash flow statement 
Reconciliation of operating profit to cash generated from operations 
Reconciliation of operating profit to cash generated from operations 

Operating profit/(loss) 
Operating profit/(loss) 

Adjusted for: 
Adjusted for: 
•  Loss/(gain) on derivatives 
•  Loss/(gain) on derivatives 
•  Depreciation of property, plant and equipment and  
•  Depreciation of property, plant and equipment and  

right-of-use assets 
right-of-use assets 

•  Amortisation of intangible assets 
•  Amortisation of intangible assets 
•  Impairment of property, plant and equipment, right-of-use assets 
•  Impairment of property, plant and equipment, right-of-use assets 

and intangible assets 
and intangible assets 

•  Loss on disposal of property, plant and equipment 
•  Loss on disposal of property, plant and equipment 
•  Lease modifications 
•  Lease modifications 
•  IFRS 16 Covid-19 rent concessions 
•  IFRS 16 Covid-19 rent concessions 
•  Increase in onerous property related contracts provision (net of 
•  Increase in onerous property related contracts provision (net of 

releases on exited stores) 
releases on exited stores) 
•  Increase in other provisions 
•  Increase in other provisions 
•  Employee share award schemes 
•  Employee share award schemes 
•  IFRS 2 charge – FSP 
•  IFRS 2 charge – FSP 
•  Foreign exchange losses 
•  Foreign exchange losses 
•  Net (release)/increase of inventory provision 
•  Net (release)/increase of inventory provision 
•  Net impairment of trade receivables  
•  Net impairment of trade receivables  

Operating cash flow before movements in working capital 
Operating cash flow before movements in working capital 
Changes in working capital: 
Changes in working capital: 
•  Decrease in inventories 
•  Decrease in inventories 
•  (Increase)/decrease in trade and other receivables 
•  (Increase)/decrease in trade and other receivables 
•  Increase/(decrease) in trade and other payables and provisions 
•  Increase/(decrease) in trade and other payables and provisions 

Cash generated from operating activities 
Cash generated from operating activities 

Group cash flows arising from adjusting items are £nil (2021: £1.4m). 
Group cash flows arising from adjusting items are £nil (2021: £1.4m). 

Note 
Note 

2022
2022
£m 
£m 

25.9
25.9

2021 
2021 
£m 
£m 

(29.5) 
(29.5) 

6
6

(13.7)
(13.7)

4.7 
4.7 

18,30
18,30
19
19

30
30

28
28
28
28
8
8
9
9
12
12
23
23
24
24

41.1
41.1
7.6
7.6

16.8
16.8
1.1
1.1
 (16.8)
 (16.8)
(3.7)
(3.7)

0.5 
0.5 
–
–
2.0
2.0
(0.6)
(0.6)
 (12.6)
 (12.6)
(0.4)
(0.4)
(1.8)
(1.8)

45.4
45.4

16.7
16.7
(13.6)
(13.6)
(1.3)
(1.3)

47.2
47.2

43.9 
43.9 
11.0 
11.0 

12.8 
12.8 
0.1 
0.1 
(14.3) 
(14.3) 
(4.0) 
(4.0) 

4.6 
4.6 
1.6 
1.6 
1.1 
1.1 
0.5 
0.5 
0.5 
0.5 
2.3 
2.3 
(3.8) 
(3.8) 

29.7 
29.7 

6.2 
6.2 
(10.8) 
(10.8) 
25.0 
25.0 

50.1 
50.1 

2022 
2022 
£m 
£m 

8.4 
8.4 

– 
– 

3.8 
3.8 
3.7 
3.7 

– 
– 
– 
– 
 (0.3)
 (0.3)
(0.3)
(0.3)

1.1 
1.1 
– 
– 
0.7 
0.7 
– 
– 
(4.1)
(4.1)
– 
– 
– 
– 

13.0 
13.0 

0.2 
0.2 
81.1
81.1
(80.9)
(80.9)

13.4
13.4

2021
2021
£m 
£m 

(6.0)
(6.0)

–
–

2.2
2.2
7.1
7.1

5.2
5.2
0.7
0.7
(1.6)
(1.6)
(0.6)
(0.6)

0.1
0.1
–
–
0.4
0.4
0.1
0.1
(0.6)
(0.6)
–
–
–
–

7.0
7.0

0.8
0.8
48.8
48.8
14.8
14.8

71.4
71.4

196 

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196

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197 
197 

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Superdry plc Annual Report 2022 

197

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Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

33. Net cash/(debt) 

Analysis of net cash/(debt) 

Cash and bank balances 
Overdraft  

Cash and cash equivalents  

ABL Facility 

Net cash/(debt) 

Cash and bank balances 

Overdraft 

Cash and cash equivalents 

Group 

Cash flow  
£m 

Non-cash 
changes  
 £m 

(18.8) 
(3.1) 

(21.9) 

(18.4) 

(40.3) 

0.4
– 

0.4 

– 

0.4

Company 

Cash flow  
£m 

Non-cash 
changes 
£m 

(0.9) 

– 

(0.9) 

– 

– 

– 

2021
£m 

38.9
–

38.9

–

38.9

2021
£m 

0.9

–

0.9

2022
£m 

20.5
(3.1)

17.4

(18.4)

(1.0)

2022
£m 

–

–

–

25
26

26

25

26

Non-cash changes relates to exchange gains on cash and cash equivalents. Interest of £2.9m (2021: £1.8m) has been incurred 
in respect of short-term facilities. 

Impairment of financial assets 

The Group’s financial assets subject to the ECL model are primarily trade receivables.  

A reconciliation of movements of liabilities to cash flows arising from financing activities excluding lease liability is included below: 

A loss allowance is recognised based on ECL. The amount of ECL is updated at each reporting date to reflect changes in credit 

Balance at 25 April 2021 

Changes from financing cash flows: 
Payment of lease liabilities – principal amount 
Drawdown of ABL 
Payment of interest 
Repayment of ABL 
Total changes from financing cash flows 

Other Changes: 
Present value of COVID 19 rent concessions and deferrals 
Increase due to lease additions and modifications 
Decrease due to lease disposals and modifications 
Interest expense 
Foreign exchange differences 

Balance at 30 April 2022 

See note 36 for an explanation of the use of net cash/debt.  

Group 

ABL
£m 

–

–
164.7
(2.9)
(146.3)
15.5

–
–
–
2.9

18.4

34. Financial risk management 

The Company’s and Group’s activities expose it to a variety of financial risks, including market risk (including foreign currency 

risk and cash flow interest rate risk), credit risk and liquidity risk. The Group’s overall risk management programme focuses on 

the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s financial performance. 

The Group uses derivative financial instruments to hedge certain foreign exchange exposures.  

Credit risk – Group accounts 

Credit risk is managed on a Group basis through a shared service centre based in Cheltenham. Credit risk arises from cash and 

cash equivalents, as well as credit exposures to Wholesale and to a lesser extent Store and Ecommerce customers, including 

outstanding receivables and committed transactions. For Wholesale customers, management assesses the credit quality of the 

customer, considering its financial position, past experience and other factors. The Group mitigates risk in certain markets or 

with customers considered higher risk with payments in advance and bank guarantees, as well as adopting credit insurance 

where appropriate. The Group regularly monitors its exposure to bad debts in order to minimise risk of associated losses. 

The Group is party to banking agreements that include a legal right of offset which enables the overdraft balances to be settled 

net with cash balances (2022 overdrafts: £3.1m, 2021 overdrafts: £nil). These balances have been excluded from contractual 

cash flows.  

Sales to Store and Ecommerce customers are settled in cash, by major credit cards, or other online payment providers. Credit 

risk from cash and cash equivalents is managed via banking with well-established banks with a strong credit rating.  

risk since initial recognition. 

The expected credit losses on these financial assets are estimated using a provision matrix based on the Group’s historical 

credit loss experience, adjusted for factors that are specific to the debtors, general economic conditions and an assessment of 

both the current as well as the forecast direction of conditions at the reporting date. None of the trade receivables that have 

been written off are subject to enforcement activities. 

Significant increase in credit risk 

In assessing whether the credit risk on a financial instrument has increased significantly since initial recognition, the Group 

compares the risk of a default occurring on the financial instrument at the reporting date with the risk of a default occurring on 

the financial instrument at the date of initial recognition. In making this assessment, the Group considers both quantitative and 

qualitative information that is reasonable and supportable, including historical experience and forward-looking information that 

is available without undue cost or effort. Forward-looking information considered includes the prospects of the industries in 

which the Group’s debtors operate, obtained from economic expert reports, financial analysts, governmental bodies, relevant 

think-tanks and other similar organisations, as well as consideration of various external sources of actual and forecast 

economic information that relate to the Group’s core operations. 

In particular, the following information is considered when assessing whether credit risk has increased significantly since 

initial recognition:  

•  an actual or expected significant deterioration in the financial instrument’s external (if available) or internal credit rating; 

•  significant deterioration in external market indicators of credit risk for a particular financial instrument, e.g., a significant 

increase in the credit spread, the credit default swap prices for the debtor, or the length of time or the extent to which the 

fair value of a financial asset has been less than its amortised cost; 

•  existing or forecast adverse changes in business, financial or economic conditions that are expected to cause a significant 

decrease in the debtor’s ability to meet its debt obligations; 

•  an actual or expected significant deterioration in the operating results of the debtor; 

•  significant increases in credit risk on other financial instruments of the same debtor; and  

•  an actual or expected significant adverse change in the regulatory, economic, or technological environment of the debtor 

that results in a significant decrease in the debtor’s ability to meet its debt obligations.  

198 

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198

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199 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Non-cash changes relates to exchange gains on cash and cash equivalents. Interest of £2.9m (2021: £1.8m) has been incurred 

A reconciliation of movements of liabilities to cash flows arising from financing activities excluding lease liability is included below: 

33. Net cash/(debt) 

Analysis of net cash/(debt) 

Cash and bank balances 

Overdraft  

Cash and cash equivalents  

ABL Facility 

Net cash/(debt) 

Cash and bank balances 

Overdraft 

Cash and cash equivalents 

in respect of short-term facilities. 

Balance at 25 April 2021 

Changes from financing cash flows: 

Payment of lease liabilities – principal amount 

Drawdown of ABL 

Payment of interest 

Repayment of ABL 

Other Changes: 

Total changes from financing cash flows 

Present value of COVID 19 rent concessions and deferrals 

Increase due to lease additions and modifications 

Decrease due to lease disposals and modifications 

Interest expense 

Foreign exchange differences 

Balance at 30 April 2022 

See note 36 for an explanation of the use of net cash/debt.  

Group 

Non-cash 

changes  

2021

£m 

38.9

38.9

–

–

38.9

2021

£m 

0.9

–

0.9

Cash flow  

£m 

(18.8) 

(3.1) 

(21.9) 

(18.4) 

(40.3) 

(0.9) 

– 

(0.9) 

Company 

Cash flow  

£m 

Non-cash 

changes 

£m 

 £m 

0.4

– 

0.4 

– 

0.4

– 

– 

– 

25

26

26

25

26

2022

£m 

20.5

(3.1)

17.4

(18.4)

(1.0)

2022

£m 

–

–

–

–

–

Group 

ABL

£m 

164.7

(2.9)

(146.3)

15.5

–

–

–

2.9

18.4

34. Financial risk management 
34. Financial risk management 
The Company’s and Group’s activities expose it to a variety of financial risks, including market risk (including foreign currency 
The Company’s and Group’s activities expose it to a variety of financial risks, including market risk (including foreign currency 
risk and cash flow interest rate risk), credit risk and liquidity risk. The Group’s overall risk management programme focuses on 
risk and cash flow interest rate risk), credit risk and liquidity risk. The Group’s overall risk management programme focuses on 
the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s financial performance. 
the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s financial performance. 
The Group uses derivative financial instruments to hedge certain foreign exchange exposures.  
The Group uses derivative financial instruments to hedge certain foreign exchange exposures.  

Credit risk – Group accounts 
Credit risk – Group accounts 
Credit risk is managed on a Group basis through a shared service centre based in Cheltenham. Credit risk arises from cash and 
Credit risk is managed on a Group basis through a shared service centre based in Cheltenham. Credit risk arises from cash and 
cash equivalents, as well as credit exposures to Wholesale and to a lesser extent Store and Ecommerce customers, including 
cash equivalents, as well as credit exposures to Wholesale and to a lesser extent Store and Ecommerce customers, including 
outstanding receivables and committed transactions. For Wholesale customers, management assesses the credit quality of the 
outstanding receivables and committed transactions. For Wholesale customers, management assesses the credit quality of the 
customer, considering its financial position, past experience and other factors. The Group mitigates risk in certain markets or 
customer, considering its financial position, past experience and other factors. The Group mitigates risk in certain markets or 
with customers considered higher risk with payments in advance and bank guarantees, as well as adopting credit insurance 
with customers considered higher risk with payments in advance and bank guarantees, as well as adopting credit insurance 
where appropriate. The Group regularly monitors its exposure to bad debts in order to minimise risk of associated losses. 
where appropriate. The Group regularly monitors its exposure to bad debts in order to minimise risk of associated losses. 

The Group is party to banking agreements that include a legal right of offset which enables the overdraft balances to be settled 
The Group is party to banking agreements that include a legal right of offset which enables the overdraft balances to be settled 
net with cash balances (2022 overdrafts: £3.1m, 2021 overdrafts: £nil). These balances have been excluded from contractual 
net with cash balances (2022 overdrafts: £3.1m, 2021 overdrafts: £nil). These balances have been excluded from contractual 
cash flows.  
cash flows.  

Sales to Store and Ecommerce customers are settled in cash, by major credit cards, or other online payment providers. Credit 
Sales to Store and Ecommerce customers are settled in cash, by major credit cards, or other online payment providers. Credit 
risk from cash and cash equivalents is managed via banking with well-established banks with a strong credit rating.  
risk from cash and cash equivalents is managed via banking with well-established banks with a strong credit rating.  

Impairment of financial assets 
Impairment of financial assets 
The Group’s financial assets subject to the ECL model are primarily trade receivables.  
The Group’s financial assets subject to the ECL model are primarily trade receivables.  

A loss allowance is recognised based on ECL. The amount of ECL is updated at each reporting date to reflect changes in credit 
A loss allowance is recognised based on ECL. The amount of ECL is updated at each reporting date to reflect changes in credit 
risk since initial recognition. 
risk since initial recognition. 

The expected credit losses on these financial assets are estimated using a provision matrix based on the Group’s historical 
The expected credit losses on these financial assets are estimated using a provision matrix based on the Group’s historical 
credit loss experience, adjusted for factors that are specific to the debtors, general economic conditions and an assessment of 
credit loss experience, adjusted for factors that are specific to the debtors, general economic conditions and an assessment of 
both the current as well as the forecast direction of conditions at the reporting date. None of the trade receivables that have 
both the current as well as the forecast direction of conditions at the reporting date. None of the trade receivables that have 
been written off are subject to enforcement activities. 
been written off are subject to enforcement activities. 

Significant increase in credit risk 
Significant increase in credit risk 
In assessing whether the credit risk on a financial instrument has increased significantly since initial recognition, the Group 
In assessing whether the credit risk on a financial instrument has increased significantly since initial recognition, the Group 
compares the risk of a default occurring on the financial instrument at the reporting date with the risk of a default occurring on 
compares the risk of a default occurring on the financial instrument at the reporting date with the risk of a default occurring on 
the financial instrument at the date of initial recognition. In making this assessment, the Group considers both quantitative and 
the financial instrument at the date of initial recognition. In making this assessment, the Group considers both quantitative and 
qualitative information that is reasonable and supportable, including historical experience and forward-looking information that 
qualitative information that is reasonable and supportable, including historical experience and forward-looking information that 
is available without undue cost or effort. Forward-looking information considered includes the prospects of the industries in 
is available without undue cost or effort. Forward-looking information considered includes the prospects of the industries in 
which the Group’s debtors operate, obtained from economic expert reports, financial analysts, governmental bodies, relevant 
which the Group’s debtors operate, obtained from economic expert reports, financial analysts, governmental bodies, relevant 
think-tanks and other similar organisations, as well as consideration of various external sources of actual and forecast 
think-tanks and other similar organisations, as well as consideration of various external sources of actual and forecast 
economic information that relate to the Group’s core operations. 
economic information that relate to the Group’s core operations. 

In particular, the following information is considered when assessing whether credit risk has increased significantly since 
In particular, the following information is considered when assessing whether credit risk has increased significantly since 
initial recognition:  
initial recognition:  

•  an actual or expected significant deterioration in the financial instrument’s external (if available) or internal credit rating; 
•  an actual or expected significant deterioration in the financial instrument’s external (if available) or internal credit rating; 

•  significant deterioration in external market indicators of credit risk for a particular financial instrument, e.g., a significant 
•  significant deterioration in external market indicators of credit risk for a particular financial instrument, e.g., a significant 

increase in the credit spread, the credit default swap prices for the debtor, or the length of time or the extent to which the 
increase in the credit spread, the credit default swap prices for the debtor, or the length of time or the extent to which the 
fair value of a financial asset has been less than its amortised cost; 
fair value of a financial asset has been less than its amortised cost; 

•  existing or forecast adverse changes in business, financial or economic conditions that are expected to cause a significant 
•  existing or forecast adverse changes in business, financial or economic conditions that are expected to cause a significant 

decrease in the debtor’s ability to meet its debt obligations; 
decrease in the debtor’s ability to meet its debt obligations; 

•  an actual or expected significant deterioration in the operating results of the debtor; 
•  an actual or expected significant deterioration in the operating results of the debtor; 

•  significant increases in credit risk on other financial instruments of the same debtor; and  
•  significant increases in credit risk on other financial instruments of the same debtor; and  

•  an actual or expected significant adverse change in the regulatory, economic, or technological environment of the debtor 
•  an actual or expected significant adverse change in the regulatory, economic, or technological environment of the debtor 

that results in a significant decrease in the debtor’s ability to meet its debt obligations.  
that results in a significant decrease in the debtor’s ability to meet its debt obligations.  

198 

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198

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199 
199 

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Superdry plc Annual Report 2022 

199

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

34. Financial risk management continued 
Irrespective of the outcome of the above assessment, the Group presumes that the credit risk on a financial asset 
has increased significantly since initial recognition when contractual payments are more than 30 days past due, unless the 
Group has reasonable and supportable information that demonstrates otherwise.  

Despite the foregoing, the Group assumes that the credit risk on a financial instrument has not increased significantly since 
initial recognition if the financial instrument is determined to have low credit risk at the reporting date. A financial instrument is 
determined to have low credit risk if: 

1. the financial instrument has a low risk of default; 

2. the debtor has a strong capacity to meet its contractual cash flow obligations in the near term; and 

3. adverse changes in economic and business conditions in the longer term may, but will not necessarily, reduce the ability of 

the borrower to fulfil its contractual cash flow obligations. 

The maximum exposure to credit risk is equal to the carrying value of the derivatives, cash and trade and other receivables. 

Measurement and recognition of expected credit losses 
The measurement of ECL is a function of the probability of default, loss given default and the exposure at default. The 
assessment of the probability of default and loss given default is based on historical data adjusted by forward-looking 
information. The exposure at default is represented by the asset’s gross carrying value, less specific insurance held, at the 
reporting date. 

The ECL is estimated as the difference between all contractual cash flows that are due to the Group in accordance with the 
contract and all the cash flows that the Group expects to receive. The Group recognises an impairment gain or loss in profit for 
all financial instruments with a corresponding adjustment to their carrying amount through a loss account.  

Credit risk – Company accounts 
The ECL model is required to be applied to the intercompany receivable balances, which are classified as held at amortised cost. 
The increase in the loss allowance during the current year relates to a deterioration in the borrower’s credit risk during the 
current period. 

Foreign currency risk  
The Group’s foreign currency exposure arises from:  

•  transactions (sales/purchases) denominated in foreign currencies. 

•  monetary items (mainly cash receivables and borrowings) denominated in foreign currencies. 

• 

investments in foreign operations, whose net assets are exposed to foreign currency translation. 

The Group is mainly exposed to US Dollar and Euro currency risks. The exposure to foreign exchange risk within each company 
is monitored and managed at Group level. The Group’s policy on foreign currency risk is to economic hedge a portion of foreign 
exchange risk associated with forecast overseas transactions, and transactions and monetary items denominated in 
foreign currencies.  

The Group’s approach is to hedge the risk of changes in the relevant spot exchange rate. The Group uses forward contracts to 
hedge foreign exchange risk. As at 30 April 2022 and 24 April 2021, the Group had entered into a number of foreign exchange 
forward contracts to hedge part of the aforementioned translation risk. Any remaining amount remains unhedged. 

Forward exchange contracts have not been formally designated as hedges and consequently no hedge accounting has been 
applied. Forward exchange contracts are carried at fair value. Currency exposure arising from the net assets of the Group’s 
foreign operations are not hedged.  

On 30 April 2022, if the currency had weakened strengthened by 20% against both the US Dollar and Euro with all other 
variables held constant, profit for the period would have been £17m (2021: £13.8m) higher/lower, mainly as a result of foreign 
exchange gains/losses on translation of US Dollar/Euro trade receivables, cash and cash equivalents, and trade payables. The 
figure of 20% used for sensitivity analysis has been chosen because it represents a range of reasonably probable fluctuations 
in exchange rates. 

34. Financial risk management continued 

The Group’s foreign currency exposure is as follows:  

Financial assets 

Trade receivables 

Cash and cash equivalents 

Financial assets exposure 

Financial liabilities 

Trade payables 

Lease liabilities 

Overdrafts 

Financial liabilities exposure 

Net exposure 

Cash flow interest rate risk  

2022

US Dollar 

£m 

Group 

2022  

Euro 

 £m 

2021 

US Dollar  

£m 

5.2

7.9

13.1

(2.3)

(24.5)

–

(26.8)

(13.7)

35.7 

5.6 

41.3 

(11.4) 

(93.9) 

(7.1) 

(112.4) 

(71.1) 

2.5 

3.5 

6.0 

(8.3)

(29.7)

– 

(38.0)

(32.0)

2021 

Euro

 £m 

40.5

20.1

60.6

(11.1)

(116.3)

–

(127.4)

(66.8)

The Group has financial assets and liabilities which are exposed to changes in market interest rates. Changes in interest rates 

impact primarily on deposits, loans and borrowings by changing their future cash flows (variable rate). Management does not 

currently have a formal policy of determining how much of the Group’s exposure should be at fixed or variable rates and the 

Group does not use hedging instruments to minimise its exposure. However, at the time of taking out new loans or borrowings, 

management uses its judgement to determine whether it believes that a fixed or variable rate would be more favourable for 

the Group over the expected period until maturity. Sensitivity analysis has not been provided due to the low level of loans and 

borrowings within the Group. The Group’s significant interest-bearing assets and liabilities are disclosed in notes 25 and 26.  

Liquidity risk  

26, 27 and 30. 

flows. 

Cash flow forecasting is performed on a Group basis by the monitoring of rolling forecasts of the Group’s liquidity requirements 

to ensure that it has sufficient cash to meet operational needs. The maturity profile of the Group’s liabilities is analysed in notes 

The Group is party to banking agreements that include a legal right of offset which enables the overdraft balances to be settled 

net with cash balances (2022: £3.1m overdraft, 2021: £nil overdraft). These balances have been excluded from contractual cash 

In light of the external challenges currently faced by the Group, which include input price inflation, the impact of high inflation 

on consumer spending and the longer-term impact of COVID-19 on consumer behaviour, the Group is closely managing cash 

flows through reduced capital expenditure and tight control over day-to-day spend. There additionally continues to be a focus 

on improving operational efficiency through reducing stock levels and through achieving cost savings. 

The Group has an up to £70m Asset Backed Lending Facility with HSBC and BNPP, which expires in January 2023. Given that 

negotiations for the extension or replacement of the current facility are ongoing, there exists a material uncertainty in respect 

of going concern. The Directors consider that the current up to £70m facility is sufficient until expiry in January 2023. 

Management believe they will be able to secure committed financing prior to the end of the current arrangement and are 

currently in positive discussions with a number of prospective lenders. 

200 

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200

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201 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

34. Financial risk management continued 

Irrespective of the outcome of the above assessment, the Group presumes that the credit risk on a financial asset 

has increased significantly since initial recognition when contractual payments are more than 30 days past due, unless the 

Group has reasonable and supportable information that demonstrates otherwise.  

Despite the foregoing, the Group assumes that the credit risk on a financial instrument has not increased significantly since 

initial recognition if the financial instrument is determined to have low credit risk at the reporting date. A financial instrument is 

determined to have low credit risk if: 

1. the financial instrument has a low risk of default; 

2. the debtor has a strong capacity to meet its contractual cash flow obligations in the near term; and 

3. adverse changes in economic and business conditions in the longer term may, but will not necessarily, reduce the ability of 

the borrower to fulfil its contractual cash flow obligations. 

The maximum exposure to credit risk is equal to the carrying value of the derivatives, cash and trade and other receivables. 

Measurement and recognition of expected credit losses 

The measurement of ECL is a function of the probability of default, loss given default and the exposure at default. The 

assessment of the probability of default and loss given default is based on historical data adjusted by forward-looking 

information. The exposure at default is represented by the asset’s gross carrying value, less specific insurance held, at the 

reporting date. 

The ECL is estimated as the difference between all contractual cash flows that are due to the Group in accordance with the 

contract and all the cash flows that the Group expects to receive. The Group recognises an impairment gain or loss in profit for 

all financial instruments with a corresponding adjustment to their carrying amount through a loss account.  

The ECL model is required to be applied to the intercompany receivable balances, which are classified as held at amortised cost. 

The increase in the loss allowance during the current year relates to a deterioration in the borrower’s credit risk during the 

Credit risk – Company accounts 

current period. 

Foreign currency risk  

The Group’s foreign currency exposure arises from:  

•  transactions (sales/purchases) denominated in foreign currencies. 

•  monetary items (mainly cash receivables and borrowings) denominated in foreign currencies. 

• 

investments in foreign operations, whose net assets are exposed to foreign currency translation. 

The Group is mainly exposed to US Dollar and Euro currency risks. The exposure to foreign exchange risk within each company 

is monitored and managed at Group level. The Group’s policy on foreign currency risk is to economic hedge a portion of foreign 

exchange risk associated with forecast overseas transactions, and transactions and monetary items denominated in 

foreign currencies.  

The Group’s approach is to hedge the risk of changes in the relevant spot exchange rate. The Group uses forward contracts to 

hedge foreign exchange risk. As at 30 April 2022 and 24 April 2021, the Group had entered into a number of foreign exchange 

forward contracts to hedge part of the aforementioned translation risk. Any remaining amount remains unhedged. 

Forward exchange contracts have not been formally designated as hedges and consequently no hedge accounting has been 

applied. Forward exchange contracts are carried at fair value. Currency exposure arising from the net assets of the Group’s 

foreign operations are not hedged.  

On 30 April 2022, if the currency had weakened strengthened by 20% against both the US Dollar and Euro with all other 

variables held constant, profit for the period would have been £17m (2021: £13.8m) higher/lower, mainly as a result of foreign 

exchange gains/losses on translation of US Dollar/Euro trade receivables, cash and cash equivalents, and trade payables. The 

figure of 20% used for sensitivity analysis has been chosen because it represents a range of reasonably probable fluctuations 

in exchange rates. 

34. Financial risk management continued 
34. Financial risk management continued 
The Group’s foreign currency exposure is as follows:  
The Group’s foreign currency exposure is as follows:  

Financial assets 
Financial assets 
Trade receivables 
Trade receivables 
Cash and cash equivalents 
Cash and cash equivalents 

Financial assets exposure 
Financial assets exposure 
Financial liabilities 
Financial liabilities 
Trade payables 
Trade payables 
Lease liabilities 
Lease liabilities 
Overdrafts 
Overdrafts 

Financial liabilities exposure 
Financial liabilities exposure 

Net exposure 
Net exposure 

2022
2022
US Dollar 
US Dollar 
£m 
£m 

Group 
Group 

2022  
2022  
Euro 
Euro 
 £m 
 £m 

2021 
2021 
US Dollar  
US Dollar  
£m 
£m 

5.2
5.2
7.9
7.9

13.1
13.1

(2.3)
(2.3)
(24.5)
(24.5)
–
–

(26.8)
(26.8)

(13.7)
(13.7)

35.7 
35.7 
5.6 
5.6 

41.3 
41.3 

(11.4) 
(11.4) 
(93.9) 
(93.9) 
(7.1) 
(7.1) 

(112.4) 
(112.4) 

(71.1) 
(71.1) 

2.5 
2.5 
3.5 
3.5 

6.0 
6.0 

(8.3)
(8.3)
(29.7)
(29.7)
– 
– 

(38.0)
(38.0)

(32.0)
(32.0)

2021 
2021 
Euro
Euro
 £m 
 £m 

40.5
40.5
20.1
20.1

60.6
60.6

(11.1)
(11.1)
(116.3)
(116.3)
–
–

(127.4)
(127.4)

(66.8)
(66.8)

Cash flow interest rate risk  
Cash flow interest rate risk  
The Group has financial assets and liabilities which are exposed to changes in market interest rates. Changes in interest rates 
The Group has financial assets and liabilities which are exposed to changes in market interest rates. Changes in interest rates 
impact primarily on deposits, loans and borrowings by changing their future cash flows (variable rate). Management does not 
impact primarily on deposits, loans and borrowings by changing their future cash flows (variable rate). Management does not 
currently have a formal policy of determining how much of the Group’s exposure should be at fixed or variable rates and the 
currently have a formal policy of determining how much of the Group’s exposure should be at fixed or variable rates and the 
Group does not use hedging instruments to minimise its exposure. However, at the time of taking out new loans or borrowings, 
Group does not use hedging instruments to minimise its exposure. However, at the time of taking out new loans or borrowings, 
management uses its judgement to determine whether it believes that a fixed or variable rate would be more favourable for 
management uses its judgement to determine whether it believes that a fixed or variable rate would be more favourable for 
the Group over the expected period until maturity. Sensitivity analysis has not been provided due to the low level of loans and 
the Group over the expected period until maturity. Sensitivity analysis has not been provided due to the low level of loans and 
borrowings within the Group. The Group’s significant interest-bearing assets and liabilities are disclosed in notes 25 and 26.  
borrowings within the Group. The Group’s significant interest-bearing assets and liabilities are disclosed in notes 25 and 26.  

Liquidity risk  
Liquidity risk  
Cash flow forecasting is performed on a Group basis by the monitoring of rolling forecasts of the Group’s liquidity requirements 
Cash flow forecasting is performed on a Group basis by the monitoring of rolling forecasts of the Group’s liquidity requirements 
to ensure that it has sufficient cash to meet operational needs. The maturity profile of the Group’s liabilities is analysed in notes 
to ensure that it has sufficient cash to meet operational needs. The maturity profile of the Group’s liabilities is analysed in notes 
26, 27 and 30. 
26, 27 and 30. 

The Group is party to banking agreements that include a legal right of offset which enables the overdraft balances to be settled 
The Group is party to banking agreements that include a legal right of offset which enables the overdraft balances to be settled 
net with cash balances (2022: £3.1m overdraft, 2021: £nil overdraft). These balances have been excluded from contractual cash 
net with cash balances (2022: £3.1m overdraft, 2021: £nil overdraft). These balances have been excluded from contractual cash 
flows. 
flows. 

In light of the external challenges currently faced by the Group, which include input price inflation, the impact of high inflation 
In light of the external challenges currently faced by the Group, which include input price inflation, the impact of high inflation 
on consumer spending and the longer-term impact of COVID-19 on consumer behaviour, the Group is closely managing cash 
on consumer spending and the longer-term impact of COVID-19 on consumer behaviour, the Group is closely managing cash 
flows through reduced capital expenditure and tight control over day-to-day spend. There additionally continues to be a focus 
flows through reduced capital expenditure and tight control over day-to-day spend. There additionally continues to be a focus 
on improving operational efficiency through reducing stock levels and through achieving cost savings. 
on improving operational efficiency through reducing stock levels and through achieving cost savings. 

The Group has an up to £70m Asset Backed Lending Facility with HSBC and BNPP, which expires in January 2023. Given that 
The Group has an up to £70m Asset Backed Lending Facility with HSBC and BNPP, which expires in January 2023. Given that 
negotiations for the extension or replacement of the current facility are ongoing, there exists a material uncertainty in respect 
negotiations for the extension or replacement of the current facility are ongoing, there exists a material uncertainty in respect 
of going concern. The Directors consider that the current up to £70m facility is sufficient until expiry in January 2023. 
of going concern. The Directors consider that the current up to £70m facility is sufficient until expiry in January 2023. 
Management believe they will be able to secure committed financing prior to the end of the current arrangement and are 
Management believe they will be able to secure committed financing prior to the end of the current arrangement and are 
currently in positive discussions with a number of prospective lenders. 
currently in positive discussions with a number of prospective lenders. 

200 

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200

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201 
201 

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Superdry plc Annual Report 2022 

201

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

34. Financial risk management continued 

Maturity of undiscounted financial liabilities (excluding derivatives) 
The expected maturity of undiscounted financial liabilities is as follows: 

In one year or less 
In two to five years 

2022 
£m 

128.7 
2.0 

2021
£m 

105.0
1.2

The above balances relate to trade payables, other payables, accruals and overdrafts. See note 30 for analysis of undiscounted 
lease liabilities. 

Valuation hierarchy  
The table below shows the financial instruments carried at fair value by valuation method:  

Assets 
Derivative financial instruments 
•  forward foreign exchange contracts 
Liabilities  
Derivative financial instruments  
•  forward foreign exchange contracts 

Level 1 
£m 

Level 2 
£m 

Group 

2022
Level 3
£m 

Level 1  
£m 

Level 2  
£m 

2021
Level 3
£m 

–

–

9.8

(0.5)

–

–

– 

– 

2.7 

(7.2)

–

–

The level 2 forward foreign exchange valuations are derived from mark-to-market valuations based on observable market data 
as at the close of business on 30 April 2022. 

The notional principal amount of the outstanding outright FX contracts as at 30 April 2022 was £105.4m (2021: £103.0m). 
There are no structured forward foreign exchange contracts in place as at 30 April 2022 (2021: no structured forward foreign 
exchange contracts in place).  

Derivative financial instruments  
There is a master netting agreement in place in relation to derivatives. All cash flows will occur within 24 months (2021: 24 
months). All derivative financial instruments are carried at fair value as assets when the fair value is positive and as liabilities 
when the fair value is negative.  

The table below analyses the Group’s and Company’s derivative financial instruments. The amounts disclosed in the table are 
the carrying balances of the assets and liabilities as at the balance sheet date. 

Forward foreign exchange contracts – current 
Forward foreign exchange contracts – non-current 

Total derivative financial assets 
Forward foreign exchange contracts – current 
Forward foreign exchange contracts – non-current 

Group 

2022
£m 

8.9
0.9

9.8

0.5
–

2021 
£m 

2.4 
0.3 

2.7 

5.7 
1.5 

Company 

2022 
£m 

2021
£m 

– 
– 

– 

– 
– 

–
–

–

–
–

34. Financial risk management continued 

Capital risk management  

The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern in order to provide 

returns for shareholders, and benefits for other stakeholders, and to maintain an optimal capital structure to reduce the cost 

of capital. The Group is not subject to any externally imposed capital requirements. The Group’s strategy remains unchanged 

from financial year 2021. 

Consistent with others in the industry, the Group monitors capital based on the gearing ratio. This ratio is calculated as net debt 

divided by total capital employed. Net debt is defined in note 36. Total capital employed is calculated as “equity” as shown in the 

consolidated balance sheet plus net debt. The Group is in a net debt position on 30 April 2022 (2021: net cash position).  

The Board has put in place a distribution policy which considers the degree of maintainability of the Group’s profit streams as 

well as the requirement to maintain a certain level of cash resources for working capital and capital investment purposes. If 

appropriate, the Board will recommend an ordinary dividend broadly reflecting the profits in the relevant period. In addition, 

the Board will consider and, if appropriate, recommend the payment of a supplemental dividend alongside the final ordinary 

dividend. The value of any such supplemental dividend will vary depending on the performance of the Group and the Group’s 

anticipated working capital and capital investment requirements through the cycle. It is intended that, in normal circumstances, 

the value of the ordinary dividends declared in respect of any year are covered at least three times by adjusted profit after tax 

(see note 36 for definition). Considering the current economic climate and consistent with the FY21 decision, the Board did not 

propose an interim dividend and has made the decision not to recommend a final dividend for FY22.  

The capital structure is as follows: 

Equity 

Cash and cash equivalents 

Borrowings 

Net cash and cash equivalents 

Trade and other receivables excluding  

non-financial assets 

Derivative financial instruments 

Cash and cash equivalents 

Financial instruments – assets 

Derivative financial instruments 

Lease liabilities 

Borrowings 

Trade and other payables excluding  

non-financial liabilities  

Financial instruments – liabilities 

Group 

Company 

Assets at fair 

value through 

Financial  

assets at 

profit or loss 

amortised cost  

2022

£m 

103.9

20.5

(21.5)

(1.0)

Group 

Total 

2022

£m 

76.3

9.8

20.5

106.6

Total 

2022

£m 

0.5

217.3

21.5

109.1

348.4

2021 

£m 

90.4 

38.9 

– 

38.9 

 2021 

£m 

2.7 

– 

– 

2.7 

2021 

£m 

7.2 

– 

– 

– 

7.2 

2022 

£m 

157.8 

– 

– 

– 

2021 

£m 

84.7 

– 

38.9 

123.6 

2021

£m 

214.6

0.9

–

0.9

Total 

2021

£m 

84.7

2.7

38.9

126.3

2021 

£m 

– 

– 

Total 

2021

£m 

7.2

–

269.6 

269.6

106.2 

375.8 

106.2

383.0

Group 

Liabilities at 

fair value 

Other financial 

through profit 

liabilities at 

or loss  

amortised cost  

Assets at fair

value through

profit or loss

 2022

£m 

Financial 

assets at

amortised 

cost 

2022

£m 

9.8

–

–

9.8

76.3

–

20.5

96.8

Liabilities at 

fair value 

through profit 

Other 

financial 

liabilities at 

amortised 

or loss 

2022

£m 

0.5

–

–

–

0.5

cost 

2022

£m 

–

217.3

21.5

109.1

347.9

–
Total derivative financial liabilities 
The full fair value of a derivative is classified as a non-current asset or liability where the remaining maturity of the derivative is 
more than 12 months and as a current asset or liability if the maturity of the derivative is less than 12 months. The fair value of 
derivatives at 5 October 2022 is £5.9m. 

7.2 

0.5

– 

202 

Superdry plc Annual Report 2022 

202

Superdry plc Annual Report 2022

203 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

34. Financial risk management continued 
34. Financial risk management continued 

Capital risk management  
Capital risk management  
The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern in order to provide 
The Group’s objectives when managing capital are to safeguard its ability to continue as a going concern in order to provide 
returns for shareholders, and benefits for other stakeholders, and to maintain an optimal capital structure to reduce the cost 
returns for shareholders, and benefits for other stakeholders, and to maintain an optimal capital structure to reduce the cost 
of capital. The Group is not subject to any externally imposed capital requirements. The Group’s strategy remains unchanged 
of capital. The Group is not subject to any externally imposed capital requirements. The Group’s strategy remains unchanged 
from financial year 2021. 
from financial year 2021. 

Consistent with others in the industry, the Group monitors capital based on the gearing ratio. This ratio is calculated as net debt 
Consistent with others in the industry, the Group monitors capital based on the gearing ratio. This ratio is calculated as net debt 
divided by total capital employed. Net debt is defined in note 36. Total capital employed is calculated as “equity” as shown in the 
divided by total capital employed. Net debt is defined in note 36. Total capital employed is calculated as “equity” as shown in the 
consolidated balance sheet plus net debt. The Group is in a net debt position on 30 April 2022 (2021: net cash position).  
consolidated balance sheet plus net debt. The Group is in a net debt position on 30 April 2022 (2021: net cash position).  

The Board has put in place a distribution policy which considers the degree of maintainability of the Group’s profit streams as 
The Board has put in place a distribution policy which considers the degree of maintainability of the Group’s profit streams as 
well as the requirement to maintain a certain level of cash resources for working capital and capital investment purposes. If 
well as the requirement to maintain a certain level of cash resources for working capital and capital investment purposes. If 
appropriate, the Board will recommend an ordinary dividend broadly reflecting the profits in the relevant period. In addition, 
appropriate, the Board will recommend an ordinary dividend broadly reflecting the profits in the relevant period. In addition, 
the Board will consider and, if appropriate, recommend the payment of a supplemental dividend alongside the final ordinary 
the Board will consider and, if appropriate, recommend the payment of a supplemental dividend alongside the final ordinary 
dividend. The value of any such supplemental dividend will vary depending on the performance of the Group and the Group’s 
dividend. The value of any such supplemental dividend will vary depending on the performance of the Group and the Group’s 
anticipated working capital and capital investment requirements through the cycle. It is intended that, in normal circumstances, 
anticipated working capital and capital investment requirements through the cycle. It is intended that, in normal circumstances, 
the value of the ordinary dividends declared in respect of any year are covered at least three times by adjusted profit after tax 
the value of the ordinary dividends declared in respect of any year are covered at least three times by adjusted profit after tax 
(see note 36 for definition). Considering the current economic climate and consistent with the FY21 decision, the Board did not 
(see note 36 for definition). Considering the current economic climate and consistent with the FY21 decision, the Board did not 
propose an interim dividend and has made the decision not to recommend a final dividend for FY22.  
propose an interim dividend and has made the decision not to recommend a final dividend for FY22.  

The capital structure is as follows: 
The capital structure is as follows: 

Equity 
Equity 

Cash and cash equivalents 
Cash and cash equivalents 
Borrowings 
Borrowings 

Net cash and cash equivalents 
Net cash and cash equivalents 

Group 
Group 

Company 
Company 

2021 
2021 
£m 
£m 

90.4 
90.4 

38.9 
38.9 
– 
– 

38.9 
38.9 

2022 
2022 
£m 
£m 

157.8 
157.8 

– 
– 
– 
– 

– 
– 

2021
2021
£m 
£m 

214.6
214.6

0.9
0.9
–
–

0.9
0.9

2022
2022
£m 
£m 

103.9
103.9

20.5
20.5
(21.5)
(21.5)

(1.0)
(1.0)

Group 
Group 

In one year or less 

In two to five years 

lease liabilities. 

Valuation hierarchy  

Assets 

Derivative financial instruments 

•  forward foreign exchange contracts 

Liabilities  

Derivative financial instruments  

•  forward foreign exchange contracts 

34. Financial risk management continued 

Maturity of undiscounted financial liabilities (excluding derivatives) 

The expected maturity of undiscounted financial liabilities is as follows: 

The above balances relate to trade payables, other payables, accruals and overdrafts. See note 30 for analysis of undiscounted 

The table below shows the financial instruments carried at fair value by valuation method:  

2022 

£m 

128.7 

2.0 

2021

£m 

105.0

1.2

Level 1 

£m 

Level 2 

£m 

Group 

2022

Level 3

£m 

Level 1  

£m 

Level 2  

£m 

2021

Level 3

£m 

–

–

9.8

(0.5)

–

–

– 

– 

2.7 

(7.2)

The level 2 forward foreign exchange valuations are derived from mark-to-market valuations based on observable market data 

as at the close of business on 30 April 2022. 

The notional principal amount of the outstanding outright FX contracts as at 30 April 2022 was £105.4m (2021: £103.0m). 

There are no structured forward foreign exchange contracts in place as at 30 April 2022 (2021: no structured forward foreign 

exchange contracts in place).  

Derivative financial instruments  

when the fair value is negative.  

There is a master netting agreement in place in relation to derivatives. All cash flows will occur within 24 months (2021: 24 

months). All derivative financial instruments are carried at fair value as assets when the fair value is positive and as liabilities 

The table below analyses the Group’s and Company’s derivative financial instruments. The amounts disclosed in the table are 

the carrying balances of the assets and liabilities as at the balance sheet date. 

Forward foreign exchange contracts – current 

Forward foreign exchange contracts – non-current 

Total derivative financial assets 

Forward foreign exchange contracts – current 

Forward foreign exchange contracts – non-current 

Total derivative financial liabilities 

Company 

2022 

£m 

2021

£m 

Group 

2022

£m 

8.9

0.9

9.8

0.5

–

0.5

2021 

£m 

2.4 

0.3 

2.7 

5.7 

1.5 

7.2 

– 

– 

– 

– 

– 

– 

The full fair value of a derivative is classified as a non-current asset or liability where the remaining maturity of the derivative is 

more than 12 months and as a current asset or liability if the maturity of the derivative is less than 12 months. The fair value of 

derivatives at 5 October 2022 is £5.9m. 

–

–

–

–

–

–

–

–

Derivative financial instruments 
Derivative financial instruments 
Lease liabilities 
Lease liabilities 
Borrowings 
Borrowings 
Trade and other payables excluding  
Trade and other payables excluding  
non-financial liabilities  
non-financial liabilities  

Financial instruments – liabilities 
Financial instruments – liabilities 

Liabilities at 
Liabilities at 
fair value 
fair value 
through profit 
through profit 
or loss 
or loss 
2022
2022
£m 
£m 

Other 
Other 
financial 
financial 
liabilities at 
liabilities at 
amortised 
amortised 
cost 
cost 
2022
2022
£m 
£m 

0.5
0.5
–
–
–
–

–
–

0.5
0.5

–
–
217.3
217.3
21.5
21.5

109.1
109.1

347.9
347.9

Group 
Group 

Liabilities at 
Liabilities at 
fair value 
fair value 
through profit 
through profit 
or loss  
or loss  
2021 
2021 
£m 
£m 

Other financial 
Other financial 
liabilities at 
liabilities at 
amortised cost  
amortised cost  
2021 
2021 
£m 
£m 

7.2 
7.2 
– 
– 
– 
– 

– 
– 

7.2 
7.2 

– 
– 
269.6 
269.6 
– 
– 

106.2 
106.2 

375.8 
375.8 

Total 
Total 
2022
2022
£m 
£m 

0.5
0.5
217.3
217.3
21.5
21.5

109.1
109.1

348.4
348.4

Total 
Total 
2021
2021
£m 
£m 

7.2
7.2
269.6
269.6
–
–

106.2
106.2

383.0
383.0

202 

Superdry plc Annual Report 2022 

202

Superdry plc Annual Report 2022

203 
203 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

203

Superdry plc Annual Report 2022

Trade and other receivables excluding  
Trade and other receivables excluding  
non-financial assets 
non-financial assets 
Derivative financial instruments 
Derivative financial instruments 
Cash and cash equivalents 
Cash and cash equivalents 

Financial instruments – assets 
Financial instruments – assets 

–
–
9.8
9.8
–
–

9.8
9.8

76.3
76.3
–
–
20.5
20.5

96.8
96.8

76.3
76.3
9.8
9.8
20.5
20.5

106.6
106.6

– 
– 
2.7 
2.7 
– 
– 

2.7 
2.7 

Assets at fair
Assets at fair
value through
value through
profit or loss
profit or loss
 2022
 2022
£m 
£m 

Financial 
Financial 
assets at
assets at
amortised 
amortised 
cost 
cost 
2022
2022
£m 
£m 

Assets at fair 
Assets at fair 
value through 
value through 
profit or loss 
profit or loss 
 2021 
 2021 
£m 
£m 

Financial  
Financial  
assets at 
assets at 
amortised cost  
amortised cost  
2021 
2021 
£m 
£m 

Total 
Total 
2022
2022
£m 
£m 

Total 
Total 
2021
2021
£m 
£m 

84.7
84.7
2.7
2.7
38.9
38.9

84.7 
84.7 
– 
– 
38.9 
38.9 

123.6 
123.6 

126.3
126.3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

34. Financial risk management continued 

Trade and other receivables excluding non-financial assets 
Cash and cash equivalents 

Financial instruments – assets  

Trade and other payables excluding non-financial liabilities 
Lease liabilities 

Financial instruments – liabilities 

35. Share capital 
Authorised, allotted and fully paid 5p shares 

Group and Company 

30 April 2022 
30 April 2021 

Company 

Financial 
assets at 
amortised  
cost  
2022 
£m 

197.5 
– 

197.5 

Financial 
assets at 
amortised 
cost 
2021
£m 

203.3
0.9

204.2

Company 

Other  
financial 
liabilities at 
amortised  
cost  
2022 
£m 

204.7 
3.7 

208.4 

Other 
financial 
liabilities at 
amortised 
cost 
2021
£m 

273.4
5.7

279.1

Number of 
shares 

82,129,177 
82,041,820 

Value of 
shares 
(£m) 

4.1
4.1

87,357 ordinary shares of 5p were authorised, allotted and issued in the period under the Superdry share-based Long-Term 
Incentive Plans, Buy As You Earn and Save As You Earn schemes, as well as under other schemes issued to certain members 
of senior management. This represents the only movement in share capital in the year.  

The number of shares stated above includes all Superdry Plc shares, including those held by the Supergroup Plc employee 
benefit trust. See below for a summary of the shares held by the trust at 30 April 2022. 

Employees Share Option Plan (ESOP) 

Group and Company 

30 April 2022 

Number of 
shares 

768,990 

Value of 
shares 
(£m) 

2.0

During the year, the Supergroup Plc employee benefit trust purchased 768,990 of Superdry Plc’s shares in order to settle 
future obligations under the Group’s share-based incentive schemes. The employee benefit trust has been consolidated in the 
Group and Company financial statements, with the shares recognised in a separate ESOP reserve. 

36. Alternative performance measures 

Introduction  

The Directors assess the performance of the Group using  

a variety of performance measures, some are IFRS, and 

some are adjusted and therefore termed ‘‘non-GAAP’’ 

measures or “alternative performance measures” (APMs). 

The rationale for using adjusted measures is explained 

below. The Directors principally discuss the Group’s results 

on an adjusted basis. Results on an adjusted basis are 

presented before adjusting items. 

The APMs used in this Annual Report are adjusted operating 

profit and margin, adjusted profit/(loss) before tax, adjusted 

tax expense and adjusted effective tax rate, adjusted 

earnings per share and net cash/debt. 

A reconciliation from these non-GAAP measures to the 

nearest measure prepared in accordance with IFRS is 

presented below. The APMs we use may not be directly 

comparable with similarly titled measures used by other 

companies. There have been no changes in definitions from 

the prior period. 

Adjusting items  

The Group’s statement of comprehensive income and 

segmental analysis separately identify adjusted results 

before adjusting items. The adjusted results are not intended 

to be a replacement for the IFRS results. The Directors 

believe that presentation of the Group’s results in this way 

provides stakeholders with additional helpful analysis of 

the Group’s financial performance. This presentation is 

consistent with the way that financial performance is 

measured by management and reported to the Board and 

the Executive Committee. It is also consistent with the way 

that management is incentivised.  

In determining whether events or transactions are treated as 

adjusting items, management considers quantitative as well 

as qualitative factors such as the frequency or predictability 

of occurrence. Adjusting items are identified by virtue of 

their size, nature or incidence. 

Examples of charges or credits meeting the above definition 

and which have been presented as adjusting items in the 

current and/or prior years include: 

•  acquisitions/disposals of significant businesses and 

investments (including related to the joint venture); 

• 

impact on deferred tax assets/liabilities for changes in 

tax rates; 

•  business restructuring programmes; 

•  derecognition of deferred tax assets; 

•  asset impairment charges and onerous property related 

contracts provision; 

derivatives; and 

•  the movement in the fair value of unrealised financial 

• 

IFRS 2 charges in respect of Founder Share Plan (FSP). 

If other items meet the criteria, which are applied 

consistently from year to year, they are also treated as 

adjusting other items.  

Adjusting items in this period 

The following items have been included within 

‘‘Adjusting items’’ for the period ended 30 April 2022: 

Fair value remeasurement of foreign exchange contracts 

– financial years 2022 and 2021 

The fair value of unrealised financial derivatives is 

reviewed at the end of each reporting period and unrealised 

losses/gains are recognised in the Group statement of 

comprehensive income. 

The Directors consider unrealised losses/gains to be 

adjusting items due to both their size and nature. The size of 

the movement on the fair value of the contracts is dependent 

on the spot foreign exchange rate at the balance sheet date 

and an assessment of future foreign exchange volatility 

applied to the relevant contract currencies, as such the size 

of the movements can be substantial. The unrealised foreign 

exchange contracts have been entered into in order to 

achieve an economic hedge against future payments and 

receipts and are not a reflection of historical performance.  

204 

Superdry plc Annual Report 2022 

204

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205 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

34. Financial risk management continued 

Trade and other receivables excluding non-financial assets 

Cash and cash equivalents 

Financial instruments – assets  

Trade and other payables excluding non-financial liabilities 

Lease liabilities 

Financial instruments – liabilities 

35. Share capital 

Authorised, allotted and fully paid 5p shares 

Group and Company 

30 April 2022 

30 April 2021 

87,357 ordinary shares of 5p were authorised, allotted and issued in the period under the Superdry share-based Long-Term 

Incentive Plans, Buy As You Earn and Save As You Earn schemes, as well as under other schemes issued to certain members 

of senior management. This represents the only movement in share capital in the year.  

The number of shares stated above includes all Superdry Plc shares, including those held by the Supergroup Plc employee 

benefit trust. See below for a summary of the shares held by the trust at 30 April 2022. 

Employees Share Option Plan (ESOP) 

Group and Company 

30 April 2022 

During the year, the Supergroup Plc employee benefit trust purchased 768,990 of Superdry Plc’s shares in order to settle 

future obligations under the Group’s share-based incentive schemes. The employee benefit trust has been consolidated in the 

Group and Company financial statements, with the shares recognised in a separate ESOP reserve. 

Company 

Financial 

assets at 

amortised  

cost  

2022 

£m 

197.5 

– 

197.5 

Financial 

assets at 

amortised 

cost 

2021

£m 

203.3

0.9

204.2

Company 

Other  

financial 

liabilities at 

amortised  

Other 

financial 

liabilities at 

amortised 

cost  

2022 

£m 

204.7 

3.7 

208.4 

cost 

2021

£m 

273.4

5.7

279.1

Value of 

shares 

(£m) 

4.1

4.1

Number of 

shares 

82,129,177 

82,041,820 

Number of 

shares 

768,990 

Value of 

shares 

(£m) 

2.0

36. Alternative performance measures 
36. Alternative performance measures 

Introduction  
Introduction  
The Directors assess the performance of the Group using  
The Directors assess the performance of the Group using  
a variety of performance measures, some are IFRS, and 
a variety of performance measures, some are IFRS, and 
some are adjusted and therefore termed ‘‘non-GAAP’’ 
some are adjusted and therefore termed ‘‘non-GAAP’’ 
measures or “alternative performance measures” (APMs). 
measures or “alternative performance measures” (APMs). 
The rationale for using adjusted measures is explained 
The rationale for using adjusted measures is explained 
below. The Directors principally discuss the Group’s results 
below. The Directors principally discuss the Group’s results 
on an adjusted basis. Results on an adjusted basis are 
on an adjusted basis. Results on an adjusted basis are 
presented before adjusting items. 
presented before adjusting items. 

The APMs used in this Annual Report are adjusted operating 
The APMs used in this Annual Report are adjusted operating 
profit and margin, adjusted profit/(loss) before tax, adjusted 
profit and margin, adjusted profit/(loss) before tax, adjusted 
tax expense and adjusted effective tax rate, adjusted 
tax expense and adjusted effective tax rate, adjusted 
earnings per share and net cash/debt. 
earnings per share and net cash/debt. 

A reconciliation from these non-GAAP measures to the 
A reconciliation from these non-GAAP measures to the 
nearest measure prepared in accordance with IFRS is 
nearest measure prepared in accordance with IFRS is 
presented below. The APMs we use may not be directly 
presented below. The APMs we use may not be directly 
comparable with similarly titled measures used by other 
comparable with similarly titled measures used by other 
companies. There have been no changes in definitions from 
companies. There have been no changes in definitions from 
the prior period. 
the prior period. 

Adjusting items  
Adjusting items  
The Group’s statement of comprehensive income and 
The Group’s statement of comprehensive income and 
segmental analysis separately identify adjusted results 
segmental analysis separately identify adjusted results 
before adjusting items. The adjusted results are not intended 
before adjusting items. The adjusted results are not intended 
to be a replacement for the IFRS results. The Directors 
to be a replacement for the IFRS results. The Directors 
believe that presentation of the Group’s results in this way 
believe that presentation of the Group’s results in this way 
provides stakeholders with additional helpful analysis of 
provides stakeholders with additional helpful analysis of 
the Group’s financial performance. This presentation is 
the Group’s financial performance. This presentation is 
consistent with the way that financial performance is 
consistent with the way that financial performance is 
measured by management and reported to the Board and 
measured by management and reported to the Board and 
the Executive Committee. It is also consistent with the way 
the Executive Committee. It is also consistent with the way 
that management is incentivised.  
that management is incentivised.  

In determining whether events or transactions are treated as 
In determining whether events or transactions are treated as 
adjusting items, management considers quantitative as well 
adjusting items, management considers quantitative as well 
as qualitative factors such as the frequency or predictability 
as qualitative factors such as the frequency or predictability 
of occurrence. Adjusting items are identified by virtue of 
of occurrence. Adjusting items are identified by virtue of 
their size, nature or incidence. 
their size, nature or incidence. 

Examples of charges or credits meeting the above definition 
Examples of charges or credits meeting the above definition 
and which have been presented as adjusting items in the 
and which have been presented as adjusting items in the 
current and/or prior years include: 
current and/or prior years include: 

•  acquisitions/disposals of significant businesses and 
•  acquisitions/disposals of significant businesses and 
investments (including related to the joint venture); 
investments (including related to the joint venture); 

• 
• 

impact on deferred tax assets/liabilities for changes in 
impact on deferred tax assets/liabilities for changes in 
tax rates; 
tax rates; 

•  business restructuring programmes; 
•  business restructuring programmes; 

•  derecognition of deferred tax assets; 
•  derecognition of deferred tax assets; 

•  asset impairment charges and onerous property related 
•  asset impairment charges and onerous property related 

contracts provision; 
contracts provision; 

•  the movement in the fair value of unrealised financial 
•  the movement in the fair value of unrealised financial 

derivatives; and 
derivatives; and 

• 
• 

IFRS 2 charges in respect of Founder Share Plan (FSP). 
IFRS 2 charges in respect of Founder Share Plan (FSP). 

If other items meet the criteria, which are applied 
If other items meet the criteria, which are applied 
consistently from year to year, they are also treated as 
consistently from year to year, they are also treated as 
adjusting other items.  
adjusting other items.  

Adjusting items in this period 
Adjusting items in this period 
The following items have been included within 
The following items have been included within 
‘‘Adjusting items’’ for the period ended 30 April 2022: 
‘‘Adjusting items’’ for the period ended 30 April 2022: 

Fair value remeasurement of foreign exchange contracts 
Fair value remeasurement of foreign exchange contracts 
– financial years 2022 and 2021 
– financial years 2022 and 2021 
The fair value of unrealised financial derivatives is 
The fair value of unrealised financial derivatives is 
reviewed at the end of each reporting period and unrealised 
reviewed at the end of each reporting period and unrealised 
losses/gains are recognised in the Group statement of 
losses/gains are recognised in the Group statement of 
comprehensive income. 
comprehensive income. 

The Directors consider unrealised losses/gains to be 
The Directors consider unrealised losses/gains to be 
adjusting items due to both their size and nature. The size of 
adjusting items due to both their size and nature. The size of 
the movement on the fair value of the contracts is dependent 
the movement on the fair value of the contracts is dependent 
on the spot foreign exchange rate at the balance sheet date 
on the spot foreign exchange rate at the balance sheet date 
and an assessment of future foreign exchange volatility 
and an assessment of future foreign exchange volatility 
applied to the relevant contract currencies, as such the size 
applied to the relevant contract currencies, as such the size 
of the movements can be substantial. The unrealised foreign 
of the movements can be substantial. The unrealised foreign 
exchange contracts have been entered into in order to 
exchange contracts have been entered into in order to 
achieve an economic hedge against future payments and 
achieve an economic hedge against future payments and 
receipts and are not a reflection of historical performance.  
receipts and are not a reflection of historical performance.  

204 

Superdry plc Annual Report 2022 

204

Superdry plc Annual Report 2022

205 
205 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

205

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

36. Alternative performance measures 
continued 

Restructuring, strategic change and other costs – 
financial year 2021 
Adjusting items in the prior year included costs resulting 
from the restructuring programme announced in the FY20 
Group Annual Report. The Directors considered these to be 
adjusting due to their size and their one-off nature.  
In FY20, the Board and Executive Committee reviewed the 
long-term business plan for the Trendy & Superdry Holding 
Limited joint venture. Following discussions with the joint 
venture partner and considering the challenging retail 
environment due to Covid-19, both parties agreed to end 
the relationship. 

No further costs have been recognised in FY22 in respect of 
the wind-up of the business. A total cost of £1.0m was 
recognised as an adjusting item in FY21.  

Store asset impairment and onerous property related 
contracts provision – financial years 2022 and 2021  
A store asset impairment and onerous property related 
contracts provision review was performed during the 
year across the Group’s store portfolio. An adjusting net 
impairment charge of £16.8m of property, plant and 
equipment, intangible assets and right-of-use assets has 
been made on the basis that the recoverable amount is less 
than the carrying value. In addition, an onerous property 
contract charge of £1.5m has been recognised. 

A similar exercise was performed in financial year 2021 
across all store assets, resulting in a fixed asset impairment 
of £10.7m and an onerous property related contracts 
provision charge of £5.1m. 

The Directors consider the store impairment and onerous 
property related contracts provision to be an adjusting item 
due to the materiality of the charge. See notes 2 and 6 for 
further details. 

Founder Share Plan (FSP) – IFRS 2 charge – financial 
years 2022 and 2021  
While there are no cost or cash implications for the Group, 
the Founder Share Plan (FSP) falls within the scope of 
IFRS 2. The Group has included the IFRS 2 charge and 
related deferred tax movement in relation to the FSP within 
adjusting items for the current and subsequent periods. 

The Directors consider the plan to be one-off in nature 
and unusual in that the share awards are being funded 
exclusively by the Founders. While the charge is spread over 
a few financial years, the plan is a one-time scheme. 
Accordingly, the IFRS 2 charge in respect of the FSP is an 
adjusting item due to the size, nature and incidence of the 
scheme. There are no known recent examples within quoted 
companies of incentive arrangements operating in a similar 
way to the FSP. While unusual in terms of size, the plan is 
also unusual regarding its treatment in what is essentially a 
personal arrangement, with no net cost or cash and minimal 
administrative burden to the Company. There are no other 
adjustments anticipated in respect of the scheme other 
than the IFRS 2 charge. 

Therefore, the Directors consider the charge to be 
significant in terms of its potential influence on the readers’ 
interpretation of the Group’s financial performance. The 
scheme ended in January 2022, with none of the vesting 
criteria met. Accordingly, no further expense or credit will be 
recognised in profit and loss in respect of the scheme in 
future periods. See note 9 for further details of the FSP. 

Intangible asset impairments – financial year 2022 
The Group recognised impairment charges in the prior year 
for website and software intangible assets. No impairment 
was identified in the current year in respect of website and 
software intangible assets (2021: £2.1m).  

The Directors consider the website and software intangible 
asset impairment to be an adjusting item due to the one-off 
nature of the review. It is the Group’s policy to present asset 
impairment charges as adjusting items. See notes 2 and 6 for 
further details. 

36. Alternative performance measures continued 

Adjusted operating profit and margin  

In the opinion of the Directors, adjusted operating profit and margin are measures which seek to reflect the performance of the 

Group that will contribute to long-term sustainable profitable growth. The Directors focus on the trends in adjusted operating 

profit and margins, and they are key internal management metrics in assessing the Group’s performance. As such, they 

A reconciliation from operating profit, the most directly comparable IFRS measure, to the adjusted operating profit and margin 

exclude the impact of adjusting items.  

is set out below. 

Reported revenue 

Operating profit/(loss) 

Adjusting items 

Adjusted operating profit/(loss) 

Operating margin 

Adjusted operating margin 

Adjusted profit/(loss) before tax 

out below. 

Profit/(loss) before tax 

Adjusting items 

Adjusted profit/(loss) before tax 

Adjusted profit/(loss) before tax 

Tax credit 

Adjusting items – current tax 

Adjusting items – deferred tax 

Adjusted tax credit/(expense) 

Adjusted effective tax rate 

In the opinion of the Directors, adjusted profit/(loss) before tax is a measure which seeks to reflect the performance of the 

Group that will contribute to long-term sustainable profitable growth. As such, adjusted profit/(loss) before tax excludes the 

impact of adjusting items. The Directors consider this to be an important measure of Group performance and is consistent with 

how the business performance is reported to and assessed by the Board and the Executive Committee. 

A reconciliation from loss before tax, the most directly comparable IFRS measure, to the adjusted loss before tax is set 

Adjusted tax expense and adjusted effective tax rate 

In the opinion of the Directors, adjusted tax expense is the total tax charge for the Group excluding the tax impact of adjusting 

items. Correspondingly, the adjusted effective tax rate is the adjusted tax expense divided by the adjusted profit before tax.  

These measures are an indicator of the ongoing tax rate of the Group. 

A reconciliation from tax expense, the most directly comparable IFRS measures, to the adjusted tax expense is set out below: 

2022 

£m 

609.6 

25.9 

4.0 

29.9 

2022 

£m 

4.2% 

4.9% 

2021

£m 

556.1

(29.5)

24.1

(5.4)

2021

£m 

(5.3)%

(1.0)%

2022 

£m 

17.9 

4.0 

21.9 

2021

£m 

(36.7)

24.1

(12.6)

2022 

£m 

21.9 

4.8

– 

3.0

7.8

2021

£m 

(12.6)

0.6

–

(3.9)

(3.3)

35.6%

26.2%

206 

Superdry plc Annual Report 2022 

206

Superdry plc Annual Report 2022

207 

Superdry plc Annual Report 2022 

 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

36. Alternative performance measures 

Founder Share Plan (FSP) – IFRS 2 charge – financial 

36. Alternative performance measures continued 
36. Alternative performance measures continued 

continued 

financial year 2021 

Restructuring, strategic change and other costs – 

Adjusting items in the prior year included costs resulting 

from the restructuring programme announced in the FY20 

Group Annual Report. The Directors considered these to be 

adjusting due to their size and their one-off nature.  

In FY20, the Board and Executive Committee reviewed the 

long-term business plan for the Trendy & Superdry Holding 

Limited joint venture. Following discussions with the joint 

venture partner and considering the challenging retail 

environment due to Covid-19, both parties agreed to end 

the relationship. 

No further costs have been recognised in FY22 in respect of 

the wind-up of the business. A total cost of £1.0m was 

recognised as an adjusting item in FY21.  

Store asset impairment and onerous property related 

contracts provision – financial years 2022 and 2021  

A store asset impairment and onerous property related 

contracts provision review was performed during the 

year across the Group’s store portfolio. An adjusting net 

impairment charge of £16.8m of property, plant and 

equipment, intangible assets and right-of-use assets has 

been made on the basis that the recoverable amount is less 

than the carrying value. In addition, an onerous property 

contract charge of £1.5m has been recognised. 

A similar exercise was performed in financial year 2021 

across all store assets, resulting in a fixed asset impairment 

of £10.7m and an onerous property related contracts 

provision charge of £5.1m. 

The Directors consider the store impairment and onerous 

property related contracts provision to be an adjusting item 

due to the materiality of the charge. See notes 2 and 6 for 

further details. 

years 2022 and 2021  

While there are no cost or cash implications for the Group, 

the Founder Share Plan (FSP) falls within the scope of 

IFRS 2. The Group has included the IFRS 2 charge and 

related deferred tax movement in relation to the FSP within 

adjusting items for the current and subsequent periods. 

The Directors consider the plan to be one-off in nature 

and unusual in that the share awards are being funded 

exclusively by the Founders. While the charge is spread over 

a few financial years, the plan is a one-time scheme. 

Accordingly, the IFRS 2 charge in respect of the FSP is an 

adjusting item due to the size, nature and incidence of the 

scheme. There are no known recent examples within quoted 

companies of incentive arrangements operating in a similar 

way to the FSP. While unusual in terms of size, the plan is 

also unusual regarding its treatment in what is essentially a 

personal arrangement, with no net cost or cash and minimal 

administrative burden to the Company. There are no other 

adjustments anticipated in respect of the scheme other 

than the IFRS 2 charge. 

Therefore, the Directors consider the charge to be 

significant in terms of its potential influence on the readers’ 

interpretation of the Group’s financial performance. The 

scheme ended in January 2022, with none of the vesting 

criteria met. Accordingly, no further expense or credit will be 

recognised in profit and loss in respect of the scheme in 

future periods. See note 9 for further details of the FSP. 

Intangible asset impairments – financial year 2022 

The Group recognised impairment charges in the prior year 

for website and software intangible assets. No impairment 

was identified in the current year in respect of website and 

software intangible assets (2021: £2.1m).  

The Directors consider the website and software intangible 

asset impairment to be an adjusting item due to the one-off 

nature of the review. It is the Group’s policy to present asset 

impairment charges as adjusting items. See notes 2 and 6 for 

further details. 

Adjusted operating profit and margin  
Adjusted operating profit and margin  
In the opinion of the Directors, adjusted operating profit and margin are measures which seek to reflect the performance of the 
In the opinion of the Directors, adjusted operating profit and margin are measures which seek to reflect the performance of the 
Group that will contribute to long-term sustainable profitable growth. The Directors focus on the trends in adjusted operating 
Group that will contribute to long-term sustainable profitable growth. The Directors focus on the trends in adjusted operating 
profit and margins, and they are key internal management metrics in assessing the Group’s performance. As such, they 
profit and margins, and they are key internal management metrics in assessing the Group’s performance. As such, they 
exclude the impact of adjusting items.  
exclude the impact of adjusting items.  

A reconciliation from operating profit, the most directly comparable IFRS measure, to the adjusted operating profit and margin 
A reconciliation from operating profit, the most directly comparable IFRS measure, to the adjusted operating profit and margin 
is set out below. 
is set out below. 

Reported revenue 
Reported revenue 

Operating profit/(loss) 
Operating profit/(loss) 
Adjusting items 
Adjusting items 

Adjusted operating profit/(loss) 
Adjusted operating profit/(loss) 

Operating margin 
Operating margin 

Adjusted operating margin 
Adjusted operating margin 

2022 
2022 
£m 
£m 

609.6 
609.6 

25.9 
25.9 
4.0 
4.0 

29.9 
29.9 

2022 
2022 
£m 
£m 

4.2% 
4.2% 

4.9% 
4.9% 

2021
2021
£m 
£m 

556.1
556.1

(29.5)
(29.5)
24.1
24.1

(5.4)
(5.4)

2021
2021
£m 
£m 

(5.3)%
(5.3)%

(1.0)%
(1.0)%

Adjusted profit/(loss) before tax 
Adjusted profit/(loss) before tax 
In the opinion of the Directors, adjusted profit/(loss) before tax is a measure which seeks to reflect the performance of the 
In the opinion of the Directors, adjusted profit/(loss) before tax is a measure which seeks to reflect the performance of the 
Group that will contribute to long-term sustainable profitable growth. As such, adjusted profit/(loss) before tax excludes the 
Group that will contribute to long-term sustainable profitable growth. As such, adjusted profit/(loss) before tax excludes the 
impact of adjusting items. The Directors consider this to be an important measure of Group performance and is consistent with 
impact of adjusting items. The Directors consider this to be an important measure of Group performance and is consistent with 
how the business performance is reported to and assessed by the Board and the Executive Committee. 
how the business performance is reported to and assessed by the Board and the Executive Committee. 

A reconciliation from loss before tax, the most directly comparable IFRS measure, to the adjusted loss before tax is set 
A reconciliation from loss before tax, the most directly comparable IFRS measure, to the adjusted loss before tax is set 
out below. 
out below. 

Profit/(loss) before tax 
Profit/(loss) before tax 
Adjusting items 
Adjusting items 

Adjusted profit/(loss) before tax 
Adjusted profit/(loss) before tax 

2022 
2022 
£m 
£m 

17.9 
17.9 
4.0 
4.0 

21.9 
21.9 

2021
2021
£m 
£m 

(36.7)
(36.7)
24.1
24.1

(12.6)
(12.6)

Adjusted tax expense and adjusted effective tax rate 
Adjusted tax expense and adjusted effective tax rate 
In the opinion of the Directors, adjusted tax expense is the total tax charge for the Group excluding the tax impact of adjusting 
In the opinion of the Directors, adjusted tax expense is the total tax charge for the Group excluding the tax impact of adjusting 
items. Correspondingly, the adjusted effective tax rate is the adjusted tax expense divided by the adjusted profit before tax.  
items. Correspondingly, the adjusted effective tax rate is the adjusted tax expense divided by the adjusted profit before tax.  

These measures are an indicator of the ongoing tax rate of the Group. 
These measures are an indicator of the ongoing tax rate of the Group. 

A reconciliation from tax expense, the most directly comparable IFRS measures, to the adjusted tax expense is set out below: 
A reconciliation from tax expense, the most directly comparable IFRS measures, to the adjusted tax expense is set out below: 

Adjusted profit/(loss) before tax 
Adjusted profit/(loss) before tax 
Tax credit 
Tax credit 

Adjusting items – current tax 
Adjusting items – current tax 
Adjusting items – deferred tax 
Adjusting items – deferred tax 

Adjusted tax credit/(expense) 
Adjusted tax credit/(expense) 

Adjusted effective tax rate 
Adjusted effective tax rate 

2022 
2022 
£m 
£m 

21.9 
21.9 
4.8
4.8

– 
– 
3.0
3.0

7.8
7.8

2021
2021
£m 
£m 

(12.6)
(12.6)
0.6
0.6

–
–
(3.9)
(3.9)

(3.3)
(3.3)

35.6%
35.6%

26.2%
26.2%

206 

Superdry plc Annual Report 2022 

206

Superdry plc Annual Report 2022

207 
207 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

207

Superdry plc Annual Report 2022

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

36. Alternative performance measures continued 

Net cash/(debt) 
In the opinion of the Directors, net cash/debt is a useful measure to monitor the overall cash position of the Group. It is the total 
of all short and long-term loans and borrowings, less cash and cash equivalents. See note 33 for the Group’s net cash/(debt) 
position. This position is exclusive of financial liabilities in relation to IFRS 16. 

Adjusted EPS 
In the opinion of the Directors, adjusted earnings per share is calculated using basic earnings, adjusted to exclude adjusting 
items net of current and deferred tax. See note 16 for the Group’s adjusted EPS. 

37. Government assistance 
The Group received government support within the UK and EU territories during the current and prior years in response to the 
Covid-19 pandemic. This included: deferring tax payments; obtaining reductions in business rates from the UK government; 
seeking compensation for lost revenue and subsidies to cover fixed costs; and placing staff on furlough during the periods of 
store closures. 

Furlough support across all territories of £0.3m was recognised in the year (2021: £9.2m), through the UK’s Coronavirus Job 
Retention Scheme (CJRS) and equivalent schemes in other countries. A provision of £1.6m (2021: £1.6m) has been recognised 
to cover any existing furlough related clawbacks, as outlined in note 28. 

The business rates reductions from the UK government totalled £4.6m (2021: £15.7m). 

Lost revenue and subsidy support in the UK and other territories of £1.7m has been recognised in the year (2021: £2.5m). 

Government grants are not recognised until there is reasonable assurance that the Group will comply with the conditions 
attached to them and that the grants will be received. 

Government grants are recognised in profit or loss on a systematic basis over the periods in which the Group recognises as 
expenses the related costs for which the grants are intended to compensate. The value is netted off against costs in selling, 
general and administrative expenses. 

38. Post balance sheet events 
There are no events that are material in value or nature that constitute disclosure as post balance sheet events. 

39. Details of related 

undertakings 

Superdry plc (the Company) is a 

public company limited by shares 

incorporated in the United Kingdom 

under the Companies Act and is 

registered in England and Wales. 

The address of the Company’s 

registered office is shown below. 

Details of related undertakings 

including principal activity, country 

of incorporation and percentage of 

shares held by the Company are 

listed in note 20. The ultimate parent 

company and controlling party is 

Superdry plc. The primary activity 

of Superdry plc is to be the ultimate 

parent of the subsidiaries and incur 

expenses in relation to being a plc. 

The registered office address of each 

related undertaking is listed below: 

UK 

Superdry plc 

C-Retail Limited 

DKH Retail Limited 

SuperGroup Concessions Limited 

SuperGroup Internet Limited  

Unit 60 The Runnings 

Cheltenham 

Gloucestershire 

GL51 9NW 

United Kingdom 

Asia  

SuperGroup India Private Limited 

401-407 (4th Floor), Tolstoy House 

Tolstoy Marg 

New Delhi – 110001 

India 

Superdry Mumessillik Hizmet ve 

Ticaret Limited Sirketi 

Baglar Mahallesi Yavuz Sultan Selim  

Caddesi Canel 

Plaza no: 15  

Kat 9 Bagcılar-istanbul 

Turkey 

Superdry Hong Kong Limited 

1106-8, 11th Floor, Tai Yau Building  

No 181 Johnston Road 

Wanchai 

Hong Kong 

Trendy & Superdry Holding Limited 

13th Floor Gloucester Tower 

The Landmark 

15 Queen’s Road 

Central 

Hong Kong 

North America 

Superdry Retail LLC 

Superdry Wholesale LLC 

SuperGroup USA Inc 

160 Greentree Drive 

Suite 101 

Dover 

DE 19904 

USA 

Europe 

SuperGroup Europe BVBA 

SuperGroup Belgium NV 

SuperGroup Belgium Finance NV 

Industrielaan 3 

1702 Dilbeek 

Brussels 

Belgium 

Superdry Germany GmbH 

Sendlinger Str.6 

80331 

Munich 

Germany 

75008 

Paris 

France 

Superdry France SARL 

16 Rue Portalis 

SuperGroup Netherlands BV  

SuperGroup Netherlands Retail BV 

SuperGroup Retail Spain S.L.U 

Nieuwstraat 156 

5126CH 

Gilze 

The Netherlands 

C/Sancho de avila 

Num. 52-58 

Planat 2, Puerta 1-2 

08018 

Barcelona 

Spain  

SuperGroup Retail Ireland Limited 

c/o Egan O’Reilly Solicitors 

19, Upper Mount Street 

Dublin 2 

Ireland 

SuperGroup Sweden AB 

c/o CorpNordic Sweden AB 

Box 16285 

103 25 Stockholm 

Sweden 

Superdry Norway A/S 

Dronningens gate 8B 

0151 Oslo 

Norway 

Superdry Retail Denmark A/S  

SuperGroup Nordic and Baltics A/S 

Emdrupvej 26 1. Sal 

2100 København Ø 

703 Route Nationale 

Denmark 

Horace 

83310 

Grimaud 

France 

208 

Superdry plc Annual Report 2022 

208

Superdry plc Annual Report 2022

209 

Superdry plc Annual Report 2022 

 
 
 
 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 
Our Financials  →  Notes to the Group and Company Financial Statements to the members of Superdry plc 

36. Alternative performance measures continued 

In the opinion of the Directors, net cash/debt is a useful measure to monitor the overall cash position of the Group. It is the total 

of all short and long-term loans and borrowings, less cash and cash equivalents. See note 33 for the Group’s net cash/(debt) 

position. This position is exclusive of financial liabilities in relation to IFRS 16. 

Net cash/(debt) 

Adjusted EPS 

In the opinion of the Directors, adjusted earnings per share is calculated using basic earnings, adjusted to exclude adjusting 

items net of current and deferred tax. See note 16 for the Group’s adjusted EPS. 

37. Government assistance 

The Group received government support within the UK and EU territories during the current and prior years in response to the 

Covid-19 pandemic. This included: deferring tax payments; obtaining reductions in business rates from the UK government; 

seeking compensation for lost revenue and subsidies to cover fixed costs; and placing staff on furlough during the periods of 

store closures. 

Furlough support across all territories of £0.3m was recognised in the year (2021: £9.2m), through the UK’s Coronavirus Job 

Retention Scheme (CJRS) and equivalent schemes in other countries. A provision of £1.6m (2021: £1.6m) has been recognised 

to cover any existing furlough related clawbacks, as outlined in note 28. 

The business rates reductions from the UK government totalled £4.6m (2021: £15.7m). 

Lost revenue and subsidy support in the UK and other territories of £1.7m has been recognised in the year (2021: £2.5m). 

Government grants are not recognised until there is reasonable assurance that the Group will comply with the conditions 

attached to them and that the grants will be received. 

Government grants are recognised in profit or loss on a systematic basis over the periods in which the Group recognises as 

expenses the related costs for which the grants are intended to compensate. The value is netted off against costs in selling, 

general and administrative expenses. 

38. Post balance sheet events 

There are no events that are material in value or nature that constitute disclosure as post balance sheet events. 

39. Details of related 
39. Details of related 
undertakings 
undertakings 
Superdry plc (the Company) is a 
Superdry plc (the Company) is a 
public company limited by shares 
public company limited by shares 
incorporated in the United Kingdom 
incorporated in the United Kingdom 
under the Companies Act and is 
under the Companies Act and is 
registered in England and Wales. 
registered in England and Wales. 
The address of the Company’s 
The address of the Company’s 
registered office is shown below. 
registered office is shown below. 

Details of related undertakings 
Details of related undertakings 
including principal activity, country 
including principal activity, country 
of incorporation and percentage of 
of incorporation and percentage of 
shares held by the Company are 
shares held by the Company are 
listed in note 20. The ultimate parent 
listed in note 20. The ultimate parent 
company and controlling party is 
company and controlling party is 
Superdry plc. The primary activity 
Superdry plc. The primary activity 
of Superdry plc is to be the ultimate 
of Superdry plc is to be the ultimate 
parent of the subsidiaries and incur 
parent of the subsidiaries and incur 
expenses in relation to being a plc. 
expenses in relation to being a plc. 
The registered office address of each 
The registered office address of each 
related undertaking is listed below: 
related undertaking is listed below: 

UK 
UK 
Superdry plc 
Superdry plc 
C-Retail Limited 
C-Retail Limited 
DKH Retail Limited 
DKH Retail Limited 
SuperGroup Concessions Limited 
SuperGroup Concessions Limited 
SuperGroup Internet Limited  
SuperGroup Internet Limited  
Unit 60 The Runnings 
Unit 60 The Runnings 
Cheltenham 
Cheltenham 
Gloucestershire 
Gloucestershire 
GL51 9NW 
GL51 9NW 
United Kingdom 
United Kingdom 

Asia  
Asia  
SuperGroup India Private Limited 
SuperGroup India Private Limited 
401-407 (4th Floor), Tolstoy House 
401-407 (4th Floor), Tolstoy House 
Tolstoy Marg 
Tolstoy Marg 
New Delhi – 110001 
New Delhi – 110001 
India 
India 

Superdry Mumessillik Hizmet ve 
Superdry Mumessillik Hizmet ve 
Ticaret Limited Sirketi 
Ticaret Limited Sirketi 
Baglar Mahallesi Yavuz Sultan Selim  
Baglar Mahallesi Yavuz Sultan Selim  
Caddesi Canel 
Caddesi Canel 
Plaza no: 15  
Plaza no: 15  
Kat 9 Bagcılar-istanbul 
Kat 9 Bagcılar-istanbul 
Turkey 
Turkey 

Superdry Hong Kong Limited 
Superdry Hong Kong Limited 
1106-8, 11th Floor, Tai Yau Building  
1106-8, 11th Floor, Tai Yau Building  
No 181 Johnston Road 
No 181 Johnston Road 
Wanchai 
Wanchai 
Hong Kong 
Hong Kong 

Trendy & Superdry Holding Limited 
Trendy & Superdry Holding Limited 
13th Floor Gloucester Tower 
13th Floor Gloucester Tower 
The Landmark 
The Landmark 
15 Queen’s Road 
15 Queen’s Road 
Central 
Central 
Hong Kong 
Hong Kong 

North America 
North America 
Superdry Retail LLC 
Superdry Retail LLC 
Superdry Wholesale LLC 
Superdry Wholesale LLC 
SuperGroup USA Inc 
SuperGroup USA Inc 
160 Greentree Drive 
160 Greentree Drive 
Suite 101 
Suite 101 
Dover 
Dover 
DE 19904 
DE 19904 
USA 
USA 

Europe 
Europe 
SuperGroup Europe BVBA 
SuperGroup Europe BVBA 
SuperGroup Belgium NV 
SuperGroup Belgium NV 
SuperGroup Belgium Finance NV 
SuperGroup Belgium Finance NV 

Industrielaan 3 
Industrielaan 3 
1702 Dilbeek 
1702 Dilbeek 
Brussels 
Brussels 
Belgium 
Belgium 

Superdry Germany GmbH 
Superdry Germany GmbH 
Sendlinger Str.6 
Sendlinger Str.6 
80331 
80331 
Munich 
Munich 
Germany 
Germany 

Superdry France SARL 
Superdry France SARL 
16 Rue Portalis 
16 Rue Portalis 
75008 
75008 
Paris 
Paris 
France 
France 

SuperGroup Netherlands BV  
SuperGroup Netherlands BV  
SuperGroup Netherlands Retail BV 
SuperGroup Netherlands Retail BV 
Nieuwstraat 156 
Nieuwstraat 156 
5126CH 
5126CH 
Gilze 
Gilze 
The Netherlands 
The Netherlands 

SuperGroup Retail Spain S.L.U 
SuperGroup Retail Spain S.L.U 
C/Sancho de avila 
C/Sancho de avila 
Num. 52-58 
Num. 52-58 
Planat 2, Puerta 1-2 
Planat 2, Puerta 1-2 
08018 
08018 
Barcelona 
Barcelona 
Spain  
Spain  

SuperGroup Retail Ireland Limited 
SuperGroup Retail Ireland Limited 
c/o Egan O’Reilly Solicitors 
c/o Egan O’Reilly Solicitors 
19, Upper Mount Street 
19, Upper Mount Street 
Dublin 2 
Dublin 2 
Ireland 
Ireland 

SuperGroup Sweden AB 
SuperGroup Sweden AB 
c/o CorpNordic Sweden AB 
c/o CorpNordic Sweden AB 
Box 16285 
Box 16285 
103 25 Stockholm 
103 25 Stockholm 
Sweden 
Sweden 

Superdry Norway A/S 
Superdry Norway A/S 
Dronningens gate 8B 
Dronningens gate 8B 
0151 Oslo 
0151 Oslo 
Norway 
Norway 

Superdry Retail Denmark A/S  
Superdry Retail Denmark A/S  
SuperGroup Nordic and Baltics A/S 
SuperGroup Nordic and Baltics A/S 
Emdrupvej 26 1. Sal 
Emdrupvej 26 1. Sal 
2100 København Ø 
2100 København Ø 
Denmark 
Denmark 

Horace 
Horace 
703 Route Nationale 
703 Route Nationale 
83310 
83310 
Grimaud 
Grimaud 
France 
France 

208 

Superdry plc Annual Report 2022 

208

Superdry plc Annual Report 2022

209 
209 

Superdry plc Annual Report 2022 
Superdry plc Annual Report 2022 

209

Superdry plc Annual Report 2022

 
 
 
 
 
 
Financials  →  Five Year History 

Five Year History 

(Unaudited) 

Revenue 
Cost of sales 

Gross profit 
Selling, general and administrative expenses – adjusted 
Impairment (losses)/credit on trade receivables 
Other gains and losses (net) – adjusted 

2018 
£m 

872.0
(365.5)

506.5
(418.5)
–
12.3

2019* 
£m  

871.7 
(391.3) 

480.4 
(447.0) 
– 
10.8 

2020**  
£m  

704.4  
(326.5) 

377.9  
(412.1) 
(9.2) 
9.1  

Operating profit/(loss) before adjusting items – adjusted 
Adjusting items (net) 

100.3
(31.7)

44.2 
(116.3) 

(34.3) 
(125.1) 

Operating profit/(loss) 
Finance costs (net) 
Impairment losses on financial assets 
Share of loss in investment/joint venture 

Profit/(loss) before tax 
Tax (expense)/credit 

Profit/(loss) for the period 
Profit attributable to non-controlling interests 

Profit/(loss) attributable to equity shareholders 
Adjusted profit/(loss) before tax 

Basic earnings per share (pence) 

Adjusted basic earnings per share (pence) 

Weighted average number of shares (m)*** 

68.6
(0.3)
–
(3.0)

65.3
(14.6)

50.7

–

50.7

97.0

62.2

93.6

81.5

(72.1) 
(1.0) 
(10.0) 
(6.2) 

(89.3) 
(12.4) 

(159.4) 
(7.5) 
–  
–  

(166.9) 
23.5  

(101.7) 

(143.4) 

–

–  

(101.7) 

(143.4) 

38.0 

(41.8) 

(124.2) 

(174.9) 

32.4 

81.9 

(43.5) 

82.0  

2021  
£m 

556.1 
(263.0)

293.1 
(321.6)
3.8 
19.3 

(5.4)
(24.1)

(29.5)
(7.2)
– 
– 

(36.7)
0.6 

(36.1)

– 

(36.1)

(12.6)

(44.0)

(19.4)

82.0 

2022 
£m 

609.6
(267.0)

342.6
(331.5)
1.8
17.0

29.9
(4.0)

25.9
(8.0)
–
–

17.9
4.8

22.7

–

22.7

21.9

27.7

36.3

81.9

*  Financial year 2019 includes the implementation of IFRS 9 and IFRS 15. Financial periods 2017-2018 have not been restated for this.  
**  Financial year 2020 includes the implementation of IFRS 16. The comparative periods have not been restated for this. 
*** Financial Year 2022 states weighted average number of shares after the deduction of Superdry Plc shares held in trust by Supergroup Plc Employee 

Benefit Trust. 

210 

Superdry plc Annual Report 2022 

210

Superdry plc Annual Report 2022

Designed and produced by Black Sun plc.

CBP008650

This report is printed on paper certified in accordance with the FSC® 

(Forest Stewardship Council®) and is recyclable and acid-free.

Pureprint Ltd is FSC certified and ISO 14001 certified showing that it is 

committed to all round excellence and improving environmental 

performance is an important part of this strategy.

Pureprint Ltd aims to reduce at source the effect its operations have on 

the environment and is committed to continual improvement, prevention 

of pollution and compliance with any legislation or industry standards.

Pureprint Ltd is a Carbon / Neutral® Printing Company.

 
 
 
 
 
 
 
 
 
Financials  →  Five Year History 

Five Year History 

(Unaudited) 

Revenue 

Cost of sales 

Gross profit 

Selling, general and administrative expenses – adjusted 

Impairment (losses)/credit on trade receivables 

Other gains and losses (net) – adjusted 

Operating profit/(loss) before adjusting items – adjusted 

Adjusting items (net) 

Operating profit/(loss) 

Finance costs (net) 

Impairment losses on financial assets 

Share of loss in investment/joint venture 

Profit/(loss) before tax 

Tax (expense)/credit 

Profit/(loss) for the period 

Profit attributable to non-controlling interests 

Profit/(loss) attributable to equity shareholders 

Adjusted profit/(loss) before tax 

Basic earnings per share (pence) 

Adjusted basic earnings per share (pence) 

Weighted average number of shares (m)*** 

2018 

£m 

872.0

(365.5)

506.5

(418.5)

–

12.3

2019* 

£m  

871.7 

(391.3) 

480.4 

(447.0) 

– 

10.8 

2020**  

£m  

704.4  

(326.5) 

377.9  

(412.1) 

(9.2) 

9.1  

100.3

(31.7)

44.2 

(116.3) 

(34.3) 

(125.1) 

68.6

(0.3)

–

(3.0)

65.3

(14.6)

50.7

–

50.7

97.0

62.2

93.6

81.5

(72.1) 

(1.0) 

(10.0) 

(6.2) 

(89.3) 

(12.4) 

(159.4) 

(7.5) 

–  

–  

(166.9) 

23.5  

(101.7) 

(143.4) 

–

–  

(101.7) 

(143.4) 

38.0 

(41.8) 

(124.2) 

(174.9) 

32.4 

81.9 

(43.5) 

82.0  

2021  

£m 

556.1 

(263.0)

293.1 

(321.6)

3.8 

19.3 

(5.4)

(24.1)

(29.5)

(7.2)

– 

– 

(36.7)

0.6 

(36.1)

– 

(36.1)

(12.6)

(44.0)

(19.4)

82.0 

2022 

£m 

609.6

(267.0)

342.6

(331.5)

1.8

17.0

29.9

(4.0)

25.9

(8.0)

–

–

17.9

4.8

22.7

–

22.7

21.9

27.7

36.3

81.9

*  Financial year 2019 includes the implementation of IFRS 9 and IFRS 15. Financial periods 2017-2018 have not been restated for this.  

**  Financial year 2020 includes the implementation of IFRS 16. The comparative periods have not been restated for this. 

*** Financial Year 2022 states weighted average number of shares after the deduction of Superdry Plc shares held in trust by Supergroup Plc Employee 

Benefit Trust. 

210 

Superdry plc Annual Report 2022 

210

Superdry plc Annual Report 2022

Designed and produced by Black Sun plc.

CBP008650

This report is printed on paper certified in accordance with the FSC® 
(Forest Stewardship Council®) and is recyclable and acid-free.

Pureprint Ltd is FSC certified and ISO 14001 certified showing that it is 
committed to all round excellence and improving environmental 
performance is an important part of this strategy.

Pureprint Ltd aims to reduce at source the effect its operations have on 
the environment and is committed to continual improvement, prevention 
of pollution and compliance with any legislation or industry standards.

Pureprint Ltd is a Carbon / Neutral® Printing Company.