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Systemax Inc.

syx · NYSE Industrials
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Ticker syx
Exchange NYSE
Sector Industrials
Industry Industrial - Distribution
Employees 1001-5000
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FY2010 Annual Report · Systemax Inc.
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Proxy Statement and 
2010 Annual Report to Stockholders

Dear Fellow Stockholders,

In  2010  Systemax  delivered  record  sales  as  we  managed  through  the  challenging  economic  and  consumer
environments.  Our performance reflects our prudent operating approach and ability to execute on our strategic plan.
We  have  built  Systemax  into  a  diversified  multi-channel  retailer  with  operations  in  North  America  and  Western
Europe  that  target  consumers  and  businesses  across  e-Commerce,  retail,  direct  sales  and  catalog  channels.    Our
diversity sets us apart and mitigates any dependency on a specific geographic region, customer group, or distribution
channel. Our multi channel approach is supported by our strong brand awareness, loyal customer base, expanding
sales force, deep management team and strong balance sheet.

Results for the year were led by our business-to-business (“B2B”) operations, which are continuing to benefit from
the information technology refresh cycle.  Our B2B business generated double digit revenue increases in 2010 and
represented  half  of  our  total  revenue.    We  had  strong  performance  across  all  markets  –  the  U.S.,  Canada  and  in
Europe, where we benefited from the strategic addition of WStore in late 2009.  Revenue for our consumer business
was  up  for  the  year,  but  more  modestly  than  B2B,  reflecting  the  difficult  consumer  environment  and  the  price
sensitivity of the web, our largest consumer channel.  While on an overall basis we were pleased with these results
and our strategic progress in 2010, we were not content with our bottom line performance, which remains a key focus
area for our management team.  We have taken a number of steps to improve margins by controlling costs and driving
efficiencies across our operations and will continue to do so in 2011.

During the year we executed on a number of operating and strategic initiatives that will strengthen our competitive
position and improve our ability to capitalize on our growth opportunities.

• WStore Integration: We completed the integration of WStore with our existing operations in France and the
United Kingdom and were very pleased with the results.  We are well positioned to improve our top and bottom
line performance in these markets.

• Retail Store Footprint: We opened seven retail stores in 2010, bringing our year-end total to 41 stores.  We will
continue to take a very prudent approach to our retail expansion, with a strategic focus on markets where we
can leverage our existing infrastructure and advertising budgets.

• Distribution Center Opening: In September, we shipped the first products  from our new Technology Products
distribution center in Georgia. This facility which will improve our logistical efficiencies as it ramps up its
operations and provides us with the necessary capacity to accommodate future growth.  

• B2B Sales Force Investment: Our sales force is a key driver of our B2B success and worldwide we added more
than 150 sales agents in 2010.  We will continue to make investments in our sales teams in the year ahead.

• Retail Store Co-Branding: In the middle of 2010 we made the strategic decision to co-brand our core retail
brands in the United States, CompUSA and TigerDirect.  We believe this shift has resulted in a better multi-
channel  strategy  for  our  retail  and  web  businesses,  by  enabling  us  to  cross  promote  the  brands  to  their
combined customer bases and more efficiently utilize our advertising dollars.

• Industrial  Products  Group  Expansion:  The  significant  expansion  of  Global  Industrial’s  SKU  count  and
introduction of new product categories helped drive strong double digit revenue growth in 2010.  We continue
to  expand  the  product  lines  and  2011  will  benefit  not  only  from  more  products  to  sell  but  also  from  the
December 2010 launch of GlobalIndusrial.ca, our Canadian website.

In the year ahead we will build upon and further leverage these accomplishments.  We are also moving forward with
positioning ourselves as a “tablet” computer destination for consumers as a number of exciting tablet offerings are on
the way from our vendors.  We look forward to the expansion of this new category on a broad scale later this year.
In addition, the rollout of our Retail 2.0 powered mobility centers in our retail stores is moving forward.  This is a
significant expansion of our web focused mobile category that will provide customers with a full service offering at
our stores – from device and plan selection to set up.  Our mobility centers will serve all connected devices including
smart phones, tablets or laptops, and we currently expect to have mobile centers in more than half of our U.S. stores
by year-end.  We made changes in the leadership of our North American Technology Products business during April
2011.    We  believe  these  actions  have  significantly  improved  the  capabilities  of  our  senior  management  team
capabilities and look forward to improved operations.  

Overall,  our  financial  position  is  strong  and  we  are  in  a  good  position  to  drive  enhanced  performance  in  2011
assuming economic conditions continue to improve and we execute well.  We will continue to prudently invest in and
expand  our  businesses.    Our  B2B  business  is  strong  and  we  remain  optimistic  about  the  future  for  our  consumer
channel as we expand our product offering and the economy improves.  We believe our strategic efforts to continue
building  a  diversified  and  multichannel  company  positions  us  to  create  additional  value  for  stockholders  over  the
long-term.  I would like to thank our stockholders for their confidence in our business strategy and senior management
team; our loyal employees for their dedication and hard work; our vendors for continuing to provide us with great
products at great values; and our customers for continuing to place their confidence in our ability to provide them
with the products and services they want at the prices they want, which has provided Systemax with more than 60
years of success and growth.

Sincerely,

Richard Leeds
Chairman and Chief Executive Officer
April 28, 2011

TO RECEIVE ADDITIONAL INFORMATION ON THE COMPANY
PLEASE SEND A WRITTEN REQUEST TO:

CORPORATE HEADQUARTERS:
Systemax Inc.
11 Harbor Park Drive
Port Washington, NY 11050
516-608-7000 ext. 7181
Email: investinfo@systemax.com
Web Site: http://www.systemax.com

INVESTOR RELATIONS:
Brainerd Communicators, Inc.
521 Fifth Avenue, 8th Floor
New York, NY 10175
Attention: Dianne Pascarella
(212) 986-6667
Email: pascarella@braincomm.com
Website: http://www.braincomm.com

TRANSFER AGENT:
American Stock Transfer & Trust Company
59 Maiden Lane
New York, NY 10038
Phone: 212-936-5100
Email: info@amstock.com
Web Site: http://www.amstock.com

SEND CERTIFICATES FOR TRANSFER AND ADDRESS CHANGES TO:
American Stock Transfer & Trust Company
59 Maiden Lane
New York, NY 10038

STOCK EXCHANGE:
The Company’s shares are traded on the
New York Stock Exchange under the symbol SYX.

CORPORATE GOVERNANCE
Copies of the Company’s 2010 Annual Report on Form 10-K, Proxy Statement for the 2011 Annual Meeting,
Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the Securities and Exchange
Commission are available online at www.systemax.com or to stockholders without charge upon written request
to the Company’s address listed above, Attention: Investor Relations. In addition, on the Corporate Governance
page of the Company’s website, www.systemax.com, stockholders can view the Company’s Corporate Ethics
Policy, Audit  Committee  Charter,  Compensation  Committee  Charter,    Nominating/Corporate  Governance
Committee Charter and Corporate Governance Guidelines and Principles.

Systemax  Inc.  (www.systemax.com),  a  Fortune  1000  company,  sells  personal  computers,  computer
supplies and accessories, consumer electronics and industrial products through branded e-commerce
web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe.
The primary brands are TigerDirect, CompUSA, Circuit City, MISCO, WStore  and Global Industrial.

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, DC 20549 

SCHEDULE 14A 
 (RULE 14a-101) 

SCHEDULE 14A INFORMATION 

Proxy Statement pursuant to Section 14(a) of the 
Securities Exchange Act of 1934 

Filed by the Registrant [X] 
Filed by a Party other than the Registrant [_] 

Check the appropriate box: 
[_] Preliminary Proxy Statement 
[_] Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) 
[X] Definitive Proxy Statement 
[_] Definitive Additional Materials 
[_] Soliciting Material under Rule 14a-12 

Systemax Inc. 
(Name of Registrant as Specified in Its Charter) 
________________ 
(Name of Person(s) Filing Proxy Statement, if other than the Registrant) 

Payment of Filing Fee (Check the appropriate box): 

[X] 
[_] 

 No fee required 
Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11 

Title of each class of securities to which transaction applies 

(1) 
___________________________________________________________________________________________ 
(2) 
___________________________________________________________________________________________ 
Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set 
(3) 
forth the amount on which the filing fee is calculated and state how it was determined): 

Aggregate number of securities to which transaction applies: 

___________________________________________________________________________________________ 
(4) 
___________________________________________________________________________________________ 
(5) 

Proposed maximum aggregate value of transaction: 

Total fee paid: 

[_] 

Fee paid previously with preliminary materials. 

          [  ] 

Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the 
filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement 
number, or the Form or Schedule and the date of its filing. 

Amount Previously Paid: 

Form, Schedule or Registration Statement No.: 

 (1) 
___________________________________________________________________________________________ 
(2) 
___________________________________________________________________________________________ 
(3) 
___________________________________________________________________________________________ 
(4) 

Filing Party: 

Date Filed: 

 
  
  
  
  
  
  
  
  
  
Systemax Inc. 
11 Harbor Park Drive 
Port Washington, New York 11050 

April 29, 2011 

Dear Stockholders: 

You  are  cordially  invited  to  attend  the  2011  Annual  Meeting  of  Stockholders  of  Systemax  Inc.  (the 
“Company”)  which  will  be  held  at  the  Company’s  corporate  offices,  located  at  11  Harbor  Park  Drive,  Port 
Washington, New York at 2:00 p.m. on Friday, June 10, 2011.  Your Board of Directors looks forward to greeting 
those  stockholders  who  are  able  to  attend.  On  the  following  pages  you  will  find  the  formal  Notice  of  Annual 
Meeting and Proxy Statement. 

For  the  Annual  Meeting,  we  are  pleased  to  use  the  “Notice  Only”  rule  adopted  by  the  Securities  and 
Exchange  Commission  to  furnish  proxy  materials  to  shareholders  over  the  Internet.  We  believe  this  process  will 
provide you with an efficient and quick way to access your proxy materials and vote your shares, while allowing us 
to  reduce  the  environmental  impact  of  our  Annual  Meeting  and  the  costs  of  printing  and  distributing  the  proxy 
materials.  On  or  about  April  29,  2011,  we  mailed  to  most  stockholders  only  a  Notice  of  Internet  Availability  of 
Proxy  Materials  that  tells  them  how  to  access  and  review  information  contained  in  the  proxy  materials  and  our 
annual report for Fiscal 2010 and vote electronically over the Internet.  If you received only the Notice in the mail, 
you will not receive a printed copy of the proxy materials in the mail unless you request the materials by following 
the instructions included in the Notice. 

At the Annual Meeting, you will be asked to: (1) elect seven Directors; (2) approve a non-binding, advisory 
resolution regarding the compensation of our named executives; (3) consider and act upon a non-binding, advisory 
proposal  on  the  frequency  of  the  advisory  vote  on  the  compensation  of  our  named  executives;  and  (4)  ratify  the 
appointment of Ernst & Young LLP as the Company’s auditors for the fiscal year ending December 31, 2011.  Your 
Board  of  Directors  recommends  that  you  vote  your  shares  “FOR”  proposals  (1),  (2)  and  (4),  and  for  “EVERY 
THREE  YEARS”  with  respect  to  proposal  (3).  These  proposals  are  more  fully  described  in  the  accompanying 
proxy statement. 

Whether or not you plan to attend the meeting in person, it is important that your shares be represented and 
voted at the Annual Meeting.  Accordingly, please vote your shares over the internet at www.proxyvote.com or by 
telephone at (800) 690-6903 until 11:59 PM (EDT) on June 9, 2011, or if you received a paper proxy card, date, sign 
and  return  the  proxy  card  as  soon  as  possible  in  the  envelope  provided  or  to  the  address  set  forth  in  the  voting 
instructions therein.  Your cooperation will ensure that your shares are voted. 

If your shares are held in “street name” in a stock brokerage account or by a bank or other nominee, 
you  must  provide  your  broker  with  instructions  on  how  to vote  your  shares  in  order  for  your  shares  to  be 
voted on important matters presented at the Annual Meeting.  If you do not instruct your broker on how to 
vote in the election of directors and on compensation matters, your shares will not be voted on these matters. 

I hope that you will attend the Annual Meeting, and I look forward to seeing you there. 

Sincerely, 

RICHARD LEEDS 
Chairman and Chief Executive Officer 

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Systemax Inc. 
11 Harbor Park Drive 
Port Washington, New York 11050 
____________ 

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS 
To Be Held On June 10, 2011 

Dear Stockholders: 

The  2011  Annual  Meeting  of  the  Stockholders  of  Systemax  Inc.  (the  “Company”)  will  be  held  at  the 
Company’s offices, 11 Harbor Park Drive, Port Washington, New York, on Friday, June 10, 2011 at 2:00 p.m. for 
the following purposes, as more fully described in the accompanying proxy statement: 

1.  To elect the Company’s Board of Directors; 
2.  To consider and approve a nonbinding advisory resolution regarding  the compensation  of our Named 

Executive Officers, as described under the heading “Executive Compensation”; 

3.  To consider and act upon a nonbinding, advisory resolution on the frequency of the advisory vote on the 

compensation of our Named Executive Officers; 

4.  To  consider  and  vote  upon  a  proposal  to  ratify  the  appointment  of  Ernst  &  Young  LLP  as  the 

Company’s independent registered public accountants; and 

5.  To transact such other business as may properly come before the meeting and any and all adjournments 

or postponements thereof. 

The  Board  of  Directors  has  fixed  the  close  of  business  on  April  15,  2010  as  the  record  date  for  the 
determination  of  the  stockholders  entitled  to  notice  of  and  to  vote  at  the  meeting  and  at  any  adjournment  or 
postponement thereof. 

Stockholders are invited to attend the meeting.  Whether or not you expect to attend, we urge you to vote 
your  shares.  YOU  CAN  VOTE  YOUR  SHARES  OVER  THE  INTERNET  AT  www.proxyvote.com  OR  BY 
TELEPHONE AT (800) 690-6903 UNTIL 11:59 PM (EDT) ON JUNE 9, 2011. IF YOU RECEIVED  A PAPER 
PROXY CARD BY MAIL, YOU MAY ALSO VOTE BY SIGNING, DATING, AND RETURNING THE PROXY 
CARD  IN  THE  ENVELOPE  PROVIDED  OR  TO  THE  ADDRESS  SET  FORTH  IN  THE  VOTING 
INSTRUCTIONS CONTAINED THEREIN. If you attend the meeting, you may vote your shares in person, which 
will revoke any previously executed proxy. 

If your shares are held of record by a broker, bank or other nominee and you wish to attend the meeting, 
you must obtain a letter from the broker, bank or other nominee confirming your beneficial ownership of the shares 
and bring it to the meeting.  In order to vote your shares at the meeting, you must obtain from the record holder a 
proxy issued in your name. 

Regardless of how many shares you own, your vote is very important.  PLEASE VOTE YOUR SHARES 
OVER THE INTERNET OR BY TELEPHONE OR IF YOU RECEIVED A PAPER PROXY CARD BY MAIL, 
SIGN, DATE, AND RETURN THE PROXY CARD IN THE ENVELOPE PROVIDED TODAY. 

Sincerely, 

CURT S. RUSH 
General Counsel and Secretary 

Port Washington, New York 
April 29, 2011 

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Table of Contents 

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE 
ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON JUNE 10, 2011 ............................................ 5 
Voting Procedures ............................................................................................................................................ 6 
Revocability of Proxies .................................................................................................................................... 7 
Internet Posting of Proxy Materials .................................................................................................................. 7 
PROPOSAL NO. 1 ELECTION OF DIRECTORS .............................................................................................. 9 
CORPORATE GOVERNANCE ........................................................................................................................ 11 
Independence of Directors .............................................................................................................................. 11 
Meetings of Non-Management Directors ....................................................................................................... 11 
Corporate Governance Guidelines .................................................................................................................. 11 
Corporate Ethics Policy .................................................................................................................................. 12 
Communications with Directors ..................................................................................................................... 12 
Director Attendance at Annual Meetings ....................................................................................................... 12 
Board Meetings .............................................................................................................................................. 13 
Committees of the Board ................................................................................................................................ 13 
Board Leadership Structure ............................................................................................................................ 15 
Risk Oversight ................................................................................................................................................ 16 
REPORT OF THE AUDIT COMMITTEE* ...................................................................................................... 18 
EXECUTIVE OFFICERS .................................................................................................................................. 19 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT ....................... 21 
Section 16(a) Beneficial Ownership Reporting Compliance .......................................................................... 22 
TRANSACTIONS WITH RELATED PERSONS ............................................................................................. 22 
EQUITY COMPENSATION PLAN INFORMATION ..................................................................................... 24 
EXECUTIVE COMPENSATION ...................................................................................................................... 25 
Compensation Discussion and Analysis ......................................................................................................... 25 
Compensation Committee Report to Stockholders* ....................................................................................... 36 
Compensation Committee Interlocks and Insider Participation ..................................................................... 36 
SUMMARY COMPENSATION TABLE .......................................................................................................... 37 
GRANTS OF PLAN-BASED AWARDS .......................................................................................................... 38 
OUTSTANDING EQUITY AWARDS AT FISCAL YEAR END 2010 ........................................................... 39 
OPTION EXERCISES AND STOCK VESTED ................................................................................................ 40 
POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL ....................................... 40 
Termination of Employment Without Change In Control .............................................................................. 41 
Change In Control Payments .......................................................................................................................... 42 
DIRECTOR COMPENSATION ........................................................................................................................ 43 
Director Compensation For Fiscal Year 2010 ................................................................................................ 43 
PROPOSAL NO. 2 NON-BINDING ADVISORY VOTE ON EXECUTIVE COMPENSATION .................. 44 
PROPOSAL NO. 3 NON-BINDING ADVISORY VOTE ON THE FREQUENCY OF HOLDING AN 
ADVISORY VOTE ON EXECUTIVE COMPENSATION .............................................................................. 45 
PROPOSAL NO. 4 RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTANTS ....... 46 
ADDITIONAL MATTERS ................................................................................................................................ 47 
Solicitation of Proxies .................................................................................................................................... 47 
Stockholder Proposals .................................................................................................................................... 47 
Other Matters .................................................................................................................................................. 47 
Available Information .................................................................................................................................... 48 

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IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE 
ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON JUNE 10, 2011 

Our Proxy Statement and Annual Report are available online at: 

www.proxyvote.com 

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Systemax Inc. 
11 Harbor Park Drive 
Port Washington, New York 11050 
______________ 

PROXY STATEMENT 
______________ 

This proxy statement is furnished in connection with the solicitation of proxies on behalf of the Board of 
Directors (the “Board”) of Systemax Inc., a Delaware corporation (the “Company”), for the 2011 Annual Meeting of 
Stockholders  of  the  Company  to  be  held  on  June  10,  2011  (the  “Annual  Meeting”).  The  Company  has  made  the 
proxy  materials  available  to  stockholders  of  record  as  of  the  close  of  business  on  April  15,  2011  at 
www.proxyvote.com beginning on April 29, 2011 and is first mailing such materials to stockholders that requested 
printed copies of such materials on or about April 29, 2011. 

You  can  ensure  that  your  shares  are  voted  at  the  meeting  by  voting  your  shares  over  the  internet  at 
www.proxyvote.com or by telephone at (800) 690-6903 until 11:59 PM (EDT) on June 9, 2011 or by signing, dating 
and  promptly  returning  a  proxy,  if  you  received  a  proxy  by  mail,  in  the  envelope  provided  or  to  the  address 
contained in the voting instructions therein. Voting  your shares over the internet, by telephone or by sending in a 
signed proxy will not affect your right to attend the meeting and vote in person.  Stockholders of record may revoke 
their proxy at any time before it is voted by notifying the Company’s Transfer Agent, American Stock Transfer & 
Trust Company, 59 Maiden Lane, New York, NY 10038, Attention: Proxy Department, in writing, or by executing 
and delivering a subsequently dated proxy to  the address contained  in the  voting instructions in the proxy,  which 
revokes  your previously executed proxy.  Beneficial  holders  whose shares are held of record by a broker, bank or 
other nominee may revoke their proxy at any time before it is voted by following the instructions of their broker, 
bank or other nominee. 

The  Company’s  principal  executive  offices  are  located  at  11  Harbor  Park  Drive,  Port  Washington,  New 

York 11050. 

Voting Procedures 

Proxies  will be voted as  specified by the stockholders.  Where specific choices are not  indicated, proxies 
will be voted, per the Board of Directors’ recommendations, for proposals 1, 2 and 4. With respect to Item 3, proxies 
will be voted in favor of Every “Three Years” for the frequency of voting on the advisory resolution on executive 
compensation.  If any other matters properly come before the Annual Meeting, the persons named in the proxy will 
vote at their discretion. 

Under  the  Delaware  General  Corporation  Law  and  the  Company’s  Amended  and  Restated  Certificate  of 
Incorporation and By-Laws, (1) the affirmative vote of a plurality of the outstanding shares of common stock of the 
Company (the “Shares”) entitled to vote and present, in person or by properly executed proxy, at a meeting at which 
a quorum is present will be required to elect the nominated directors of the Board (Proposal 1); (2) the affirmative 
vote of a majority of the outstanding Shares entitled to vote and present, in person or by properly executed proxy, at 
a meeting at which a quorum is present will be required to approve the non-binding advisory resolution on executive 
compensation; (3) the affirmative vote of a majority of the outstanding Shares entitled to vote and present, in person 
or  by  properly  executed  proxy,  at  a  meeting  at  which  a  quorum  is  present  will  be  required  to  approve  the  non-
binding  advisory  resolution  on  the  frequency  of  the  advisory  vote  on  executive  compensation;  and  (4)  the 
affirmative  vote  of  a  majority  of  the  outstanding  Shares  entitled  to  vote  and  present,  in  person  or  by  properly 
executed  proxy,  at  a  meeting  at  which  a  quorum  is  present  will  be  required  to  ratify  the  appointment  of  Ernst  & 
Young LLP as the Company’s independent registered public accountants (Proposal 4). 

Richard Leeds, Robert Leeds and Bruce Leeds (each a director and officer of the Company), together with 
trusts  for  the  benefit  of  certain  members  of  their  respective  families  and  other  entities  controlled  by  them,  as 
applicable, beneficially owned as of our record date more than 50% of the shares of common stock, and they have 
each separately advised us that they intend to vote all of such shares of common stock they each have the power to 
vote in accordance with the recommendations of the Board of Directors on each of the items of business identified 
above,  which  will  be  sufficient  to  constitute  a  quorum  and  to  determine  the  outcome  of  each  item  under 
consideration. 

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A  quorum  is  representation  in  person  or  by  proxy  at  the  Annual  Meeting  of  at  least  a  majority  of  the 
outstanding Shares.  Abstentions will have no effect on the election of directors (Proposal 1).  Abstentions on other 
matters will be treated as votes cast on particular matters as well as shares present and represented for purposes of 
establishing  a  quorum,  with  the  result  that  an  abstention  has  the  same  effect  as  a  negative  vote.  Where  nominee 
record holders do not vote on specific issues because they did not receive specific instructions on such issues from 
the  beneficial  owners,  such  broker  non-votes  will  not  be  treated  as  votes  cast  on  a  particular  matter,  and  will 
therefore have no effect on the vote, but will be treated as shares present or represented for purposes of establishing 
a quorum. 

If  your shares are held through a broker, bank or other nominee,  you  must provide voting instructions to 
such  record  holder  in  accordance  with  such  record  holder’s  requirements  in  order  to  ensure  that  your  shares  are 
properly voted.  If you do not provide your broker or other nominee with instructions on how to vote your “street 
name” shares,  your broker or nominee  will not be permitted to vote them on non-routine  matters (a broker  “non-
vote”).  Please note that Items 1, 2 and 3 are non-routine matters, and so shares subject to a broker “non-vote” will 
not be considered entitled to vote with respect to Items 1, 2 and 3, and will not affect the outcome on those Items. 
Please  note  that  the  rules  regarding  how  brokers  may  vote  your  shares  have  recently  changed.  Brokers  may  no 
longer vote your shares on the election of directors, or any other non-routine matters, in the absence of your specific 
instructions as to how to vote. We encourage you to provide instructions to your broker regarding the voting of your 
shares. 

A list of stockholders of the Company satisfying the requirements of Section 219 of the Delaware General 
Corporation Law  shall be available for inspection for any  purpose germane to the  Annual Meeting during  normal 
business hours at the offices of the Company at least ten days prior to the Annual Meeting. 

Revocability of Proxies 

Any person signing a proxy in the form accompanying this proxy statement has the power to revoke it prior 
to the Annual Meeting or at the Annual Meeting prior to the vote pursuant to the proxy.  A proxy may be revoked by 
any of the following methods: 

• 

• 

• 

by  writing  a  letter  delivered  to  Curt  Rush,  General  Counsel  of  the  Company,  stating  that  the  proxy  is 
revoked; 

by  submitting  another  proxy  with  a  later  date  (i.e.,  by  signing  and  submitting  a  new  proxy  card  or  by 
revoting by phone or by Internet as instructed above; only your latest proxy card, phone or Internet vote 
will be counted; or 

by attending the Annual Meeting and voting in person. 

Please note, however, that is a stockholder’s shares are held of record by a broker, bank or other nominee 
and that stockholder wishes to vote at the Annual Meeting, the stockholder must bring to the Annual Meeting a letter 
from the broker, bank or other nominee confirming that stockholder’s beneficial ownership of the shares. 

On  April  15,  2011,  the  record  date,  there  were  outstanding  and  entitled  to  vote  (excluding  Company 
treasury  shares)  36,649,264  Shares  entitled  to  one  vote  per  Share.  Only  Stockholders  of  record  at  the  close  of 
business  on  the  record  date  will  be  entitled  to  vote  at  the  Annual  Meeting  and  at  any  and  all  adjournments  or 
postponements thereof.  Stockholders will not be entitled to appraisal rights in connection with any of the matters to 
be voted on at the Annual Meeting. 

Internet Posting of Proxy Materials 

Why did I receive a notice regarding the internet availability of proxy materials instead of paper copies 

of the proxy materials? 

This  year,  like  last  year,  we  are  using  the  Securities  and  Exchange  Commission,  or  SEC,  “Notice  Only” 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
rule  that  allows  us  to  furnish  our  proxy  materials  over  the  Internet  to  our  stockholders  instead  of  mailing  paper 
copies of those materials to each stockholder.  As a result, beginning on or about April 29, 2011, we sent to most of 
our stockholders by  mail a  “Notice of Internet  Availability of Proxy Materials” containing instructions on  how to 
access our proxy materials over the Internet and vote online.  This notice is not a proxy card and cannot be used to 
vote your shares.  If you received a notice this year, you will not receive paper copies of the proxy materials unless 
you request the materials by following the instructions on the notice or on the website referred to in the notice. 

If you own shares of common stock in more than one account—for example, in a joint account with your 
spouse and in your individual brokerage account—you may have received more than one notice.  To vote all of your 
shares by proxy, please follow each of the separate proxy  voting instructions that  you received for your shares of 
common stock held in each of your different accounts. 

How can I access the proxy materials over the Internet? 

Your Notice of the Internet Availability of the proxy materials, proxy card or voting instruction card will 
contain  instructions  on  how  to  view  our  proxy  materials  for  the  Annual  Meeting  on  the  Internet.  Our  proxy 
materials and annual report on Form 10-K for fiscal year 2010, as well as the means to vote by Internet, are available 
at www.proxyvote.com 

How may I obtain a paper copy of the proxy materials? 

If  you  receive  a  Notice  of  the  Internet  Availability  of  the  proxy  materials,  you  will  find  on  your  notice 
instructions  about  how  to  obtain  a  paper  copy  of  the  proxy  materials.  If  you  did  not  receive  the  notice,  you  will 
receive a paper copy of the proxy materials by mail. 

What is “householding”? 

SEC  rules  allow  a  single  copy  of  the  proxy  materials  or  the  Notice  of  Internet  Availability  of  proxy 
materials to be delivered to  multiple  stockholders sharing  the same address and last name, or  who  we reasonably 
believe  are  members  of  the  same  family  in  a  manner  provided  by  such  rules.  This  practice  is  referred  to  as 
“householding”  and  can  result  in  significant  savings  of  paper  and  mailing  costs.  In  accordance  with  SEC  rules, 
stockholders  sharing  the  same  address  and  last  name,  or  who  we  reasonably  believe  are  members  of  the  same 
family, will receive one copy of the proxy materials or notice of internet availability of proxy materials. 

How can I find voting results of the Annual Meeting? 

We  will  announce  preliminary  voting  results  at  the  Annual  Meeting  and  we  will  publicly  disclose  the 
results  on  a  Form  8-K  within  four  business  days  of  the  Annual  Meeting,  as  required  by  Securities  and  Exchange 
Commission rules. 

8 

 
 
PROPOSAL NO. 1 
ELECTION OF DIRECTORS 

At the Annual Meeting, seven Directors are to be elected to serve until their successors have been elected 

and qualified.  Information regarding such nominees is set forth below. 

The  accompanying  proxy  will  be  voted  for  the  election  of  the  Board’s  nominees  unless  contrary 
instructions  are  given.  If  any  Board  nominee  is  unable  to  serve,  which  is  not  anticipated,  the  persons  named  as 
proxies  intend  to  vote,  unless  the  Board  of  Directors  reduces  the  number  of  nominees,  for  such  other  person  or 
persons as the Board of Directors may designate. 

Each of the nominees served as a director during fiscal year 2010.  If voting by proxy with respect to the 
election  of  Directors,  stockholders  may  vote  in  favor  of  all  nominees,  withhold  their  votes  as  to  all  nominees  or 
withhold their votes for specific nominees. 

There were no arrangements or understandings between any Director or nominee for Director and any other 
person  pursuant  to  which  such  person  was  selected  as  a  Director  or  nominee  for  Director.  There  are  no  family 
relationships among any of our Directors or executive officers or nominees for Director or executive officer, except 
that Richard Leeds, Bruce Leeds and Robert Leeds are brothers. 

Nominees 

Name of Nominee  Principal Occupation 
Richard Leeds 
Bruce Leeds 
Robert Leeds 

Chairman and Chief Executive Officer of the Company 
Vice Chairman of the Company 
Vice Chairman of the Company and Interim Chief Executive of the 
Company’s Technology Products Group 
Executive  Vice  President  and  Chief  Financial  Officer  of  the 
Company 

Lawrence 
Reinhold 
Robert D. Rosenthal Chairman  and  Chief  Executive  Officer  of  First  Long  Island 

P. 

Age 
51 
55 
55 

51 

62 

Director Since 
April 1995 
April 1995 
April 1995 

March 2009 

July 1995 

Stacy S. Dick 
Marie 
Kravecas 

Adler-

Investors LLC 
Chief Financial Officer of Julian Robertson Holdings 
Retired President of Myron Corporation 

54 
51 

November 1995 
June 2009 

Richard Leeds joined the Company in 1982 and has served as Chairman and Chief Executive Officer of the 
Company since April 1995.  Mr. Leeds graduated from New York University in 1982 with a B.S. degree in Finance. 
Mr. Leeds, together with his brothers Bruce and Robert Leeds, are the majority stockholders of the Company and the 
sons  of  one  of  the  Company’s  founders.  Mr.  Leeds  served  as  Co-President  and  Chief  Financial  Officer  of  the 
Company  prior  to  its  becoming  a  public  company  in  1995.  Mr.  Leeds  was  selected  to  serve  as  Chairman  of  our 
Board  due  to  his  experience  and  depth  of  knowledge  of  the  Company  and  the  direct  marketing,  computer  and 
industrial  products  industries,  his  role  in  developing  and  managing  the  Company’s  business  strategies  and 
operations,  as well as his exceptional business judgment and leadership qualities. 

Bruce Leeds joined the Company in 1977 and has served as Vice Chairman of the Company since  April 
1995.  Mr.  Leeds  also  served  as  President  of  International  Operations  of  the  Company  from  1990  until  March 
2005.  Mr. Leeds graduated from Tufts  University in 1977 with a B.A. degree in Economics. Mr.  Leeds, together 
with his brothers Richard and Robert Leeds, are the majority stockholders of the Company and the sons of one of the 
Company’s founders.  Mr. Leeds served as Co-President and Head of International Operations of the Company prior 
to its becoming a public company in 1995. Mr. Leeds was selected to serve as a director on our Board due to his 
experience  and  depth  of  knowledge  of  the  Company  and  the  direct  marketing,  computer  and  industrial  products 
industries, his role in developing and managing the Company’s business strategies and operations, his experience in 
international business as well as his exceptional business judgment. 

9 

 
 
 
  
  
  
  
 
 
  
  
Robert Leeds joined the Company in 1977 and has served as Vice Chairman of the Company since April 
1995.  Mr.  Leeds  also  served  as  President  of  Domestic  Operations  of  the  Company  from  April  1995  until  March 
2005.  On  April  18,  2011,  Mr.  Leeds  was  selected  to  serve  as  the  Interim  Chief  Executive  of  the  Company’s 
Technology Products Group.  Mr. Leeds graduated from Tufts University in 1977 with a B.S. degree in Computer 
Applications  Engineering.  Mr.  Leeds,  together  with  his  brothers  Richard  and  Bruce  Leeds,  are  the  majority 
stockholders of  the Company and the  sons of one of the  Company’s  founders.  Mr. Leeds served as  Co-President 
and head of Domestic Operations of the Company prior to its becoming a public company in 1995.  Mr. Leeds was 
selected  to  serve  as  a  director  on  our  Board  because  of  his  experience  and  depth  of  knowledge  of  the  Company 
and  the  direct  marketing,  computer  and  industrial  products  industries,  his  role  in  developing  and  managing  the 
Company’s business strategies and operations, his significant computer and technology industry experience as well 
as his exceptional business judgment. 

Lawrence P. Reinhold joined the Company in January 2007 and has served as Executive Vice President and 
Chief  Financial Officer of the Company  since that date.  In addition, Mr. Reinhold has  served as a  Director since 
March  2009.  Mr.  Reinhold  was  a  business,  finance  and  accounting  consultant  in  2006.  Previously  he  was 
Executive  Vice  President  and  Chief  Financial  Officer  of  Greatbatch,  Inc.,  a  publicly  traded  developer  and 
manufacturer  of  components  used  in  implantable  medical  devices  from  2002  through  2005;  Executive  Vice 
President and Chief Financial Officer of Critical Path, Inc. a publicly traded communications software company in 
2001; and a Managing Partner of PricewaterhouseCoopers LLP with responsibility for its Technology, Information, 
Communications, Media and Entertainment industry practice in the Midwestern United States from 1998 until 2000 
(and  held  other  positions  at  that  firm  from  1982  until  1998).  He  received  his  B.S.  degree  summa  cum  laude  in 
Business Administration in 1982 and his M.B.A. in 1987 from San Diego State University and received his Certified 
Public Accountant license in California in 1984. Mr. Reinhold was selected to serve as a director on our Board due 
to  his  contributions  since  joining  the  Company  and  his  extensive  experience  and  expertise  in  business,  finance, 
accounting, SEC reporting, public company management, mergers and acquisitions and financial systems as well as 
his serving as a CFO of other public technology companies and a partner with an international accounting firm. 

Robert D. Rosenthal has served as an independent Director of the Company since July 1995.  He has been 
the lead independent director since October 2006.  Mr. Rosenthal is Chairman and Chief Executive Officer of First 
Long Island Investors LLC, which he co-founded in 1983.  Mr. Rosenthal is a 1971 cum laude graduate of Boston 
University  and  a  1974  graduate  of  Hofstra  University  Law  School.  Mr. Rosenthal  is  the  chairman  and  CEO  of  a 
wealth management company that invests in numerous public companies and is also an attorney and member of the 
bar of the State of New York.  Mr. Rosenthal was selected to serve as a director on our Board due to his financial, 
investment and legal experience and acumen. 

Stacy S. Dick has served as an independent Director of the Company since November 1995. Mr. Dick has 
served as Chief Financial Officer of Julian Robertson Holdings since November 2008.  Mr. Dick was a Managing 
Director of Rothschild Inc. from 2001 to 2008 and served as an executive of other entities controlled by Rothschild 
family interests. Mr. Dick graduated from Harvard University with an A.B. degree magna cum laude in 1978 and a 
Ph.D.  in  Business  Economics  in  1983.  He  has  served  as  an  adjunct  professor  of  finance  at  the  Stern  School  of 
Business  (NYU)  since  2004.  Mr.  Dick  was  selected  to  serve  as  a  director  on  our  Board  due  to  his  exceptional 
knowledge and experience in the areas of business, finance and economics. 

Marie Adler-Kravecas has served as an independent Director of the Company since June 2009.  Ms. Adler-
Kravecas joined Myron Corporation, an international, business-to-business direct marketing company, in 1984 and 
served  as  President  from  1999  to  2004.  In  2005,  Ms.  Adler-Kravecas  founded  Wellconnected,  LLC,  a  consumer 
direct  marketing  company  which  was  sold  in  2008.  Ms. Adler-Kravecas  is  currently  retired.  Ms.  Adler-Kravecas 
received a B.S. degree in Marketing and Business Administration from George Washington University in 1981.  She 
has  been  a  member  of  the  Young  President’s  Organization  since  2003  and  The  Executive  Group  from  2004  to 
2008.  Ms. Adler-Kravecas has been on the Board of the Children’s Aid and Family Service since 2004.  Ms. Adler-
Kravecas was selected to serve as a director on our Board due to her practical experience in direct marketing and 
international business. 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE ELECTION OF 
ALL THE DIRECTOR NOMINEES, WHICH IS DESIGNATED AS PROPOSAL NO. 1. 

10 

 
 
   
  
  
  
  
 
Independence of Directors 

CORPORATE GOVERNANCE 

In connection with its annual review of director independence, the Board has determined that each of the 
following Directors or nominees of the Company meets the standards for independence required by the New York 
Stock  Exchange  and  Securities  and  Exchange  Commission  rules:  Robert  D.  Rosenthal,  Stacy  S.  Dick  and  Marie 
Adler-Kravecas.  The Board made this determination based on (a) the absence of any of the express disqualifying 
criteria relating to director independence set forth in Section 303A of the Corporate Governance Rules of the New 
York  Stock  Exchange  and  (b)  the  criteria  for  independence  required  of  audit  committee  directors  by  Section 
10A(m)(3) of the Securities Exchange Act of 1934, as amended, which we refer to as the Exchange Act. 

Although the Board has not adopted categorical standards of materiality for independence purposes (other 
than those set forth in the NYSE listing standards and the Exchange Act), information provided by the Directors to 
the Company did not indicate any relationships (e.g., commercial, industrial, banking, consulting, legal, accounting, 
charitable, or familial) which would impair the independence of any of the non-employee Directors. The Board has 
determined that there is no  material relationship between the  Company and each of  Mr. Rosenthal, Mr. Dick and 
Ms. Adler-Kravecas (directly or as a partner, stockholder, or officer of an organization that has a relationship with 
the  Company)  and  that  each  of  them  is  independent  pursuant  to  the  NYSE  listing  standards  .  In  making  its 
determination, the Board took into consideration that a private partnership, in  which Messrs.  Richard,  Robert and 
Bruce Leeds are general partners, has invested funds with a private investment firm, of which Robert D. Rosenthal is 
Chairman  and  CEO.  The  Board  (in  each  case  with  Mr.  Rosenthal  and  Messrs.  Richard,  Robert  and  Bruce  Leeds 
being  recused)  determined  that  such  relationship  was  not  material  to  Messrs.  Richard,  Robert  and  Bruce  Leeds 
individually or collectively or to Mr. Rosenthal. 

As a “controlled company,” the Company is exempt from the New York Stock Exchange requirement that 
listed  companies  have  a  majority  of  independent  directors.  A  “controlled  company”  is  defined  by  the  New  York 
Stock Exchange as a company of which more than 50% of the voting power for the election of directors is held by 
an  individual,  group  or  other  company.  The  Company  is  a  “controlled  company”  in  that  more  than  50%  of  the 
voting  stock  for  the  election  of  directors  of  the  Company,  in  the  aggregate,  is  owned  by  certain  members  of  the 
Leeds family (including Richard Leeds, Robert Leeds and Bruce Leeds, each of whom is an officer and Director of 
the Company) and certain Leeds’ family trusts (collectively, the “Leeds Group”).  The members of the Leeds Group 
have entered into a Stockholders Agreement with respect to certain Shares they each own.  See “Transactions With 
Related Persons” below. 

Meetings of Non-Management Directors 

The  New  York  Stock  Exchange  requires  the  “non-management  directors”  or  independent  directors  of  a 
NYSE-listed  company  to  meet  at  regularly  scheduled  executive  sessions  without  management  and  to  disclose  in 
their annual proxy statements (1) the name of the non-management director who is chosen to preside at all regularly-
scheduled  executive  sessions  of  the  non-management  members  of  the  board  of  directors  and  (2)  a  method  for  all 
interested  parties  to  communicate  directly  with  the  presiding  director  or  with  the  non-management  directors  as  a 
group (this method is described below under “Communications with Directors”). The Board’s non-management or 
independent  directors  meet  separately  in  executive  sessions,  chaired  by  the  Lead  Independent  Director  (currently 
Robert D. Rosenthal), at least quarterly. 

Corporate Governance Guidelines 

The  Company  has  adopted  Corporate  Governance  Guidelines,  which  are  available  on  the  Corporate 
Governance page of our website at www.systemax.com .  The Corporate Governance Guidelines were last amended 
in April 2010. 

Our  Corporate  Governance  Guidelines  establish  our  corporate  governance  principles  and  practices  on  a 
variety  of 
the  Board.  The 
responsibilities,  composition  and 
Nominating/Corporate Governance Committee assesses the Guidelines annually and makes recommendations to the 

functioning  of 

including 

topics, 

the 

11 

 
 
  
  
  
  
  
  
  
  
  
Board on any changes to implement.  Our Guidelines address, among other things: 

• 

• 

• 

• 

• 

• 

• 

• 

the role and functions of our Board of Directors and management; 

director qualifications, including our director independence standards and director nomination and 
selection; 

the requirement to hold separate executive sessions of the independent directors; 

the conduct of Board meetings; 

policies for setting director compensation; 

director orientation and continuing education; 

policies regarding director access to management, employees and independent advisors; and 

the annual self-assessment of the Board to evaluate the effectiveness. 

Corporate Ethics Policy 

The  Company  has  adopted  a  Corporate  Ethics  Policy  that  applies  to  all  employees  of  the  Company, 
including the Company’s Chief Executive Officer, Chief Financial Officer and Controller, its principal accounting 
officer.  The Corporate Ethics Policy  is designed to deter wrongdoing and to promote  honest and ethical conduct, 
compliance  with  applicable  laws  and  regulations,  full  and  accurate  disclosure  of  information  requiring  public 
disclosure and the prompt reporting of Policy violations.  The Company’s Corporate Ethics Policy is available on 
the Company’s website (www.systemax.com ).  We intend to disclose on our website, in accordance with applicable 
laws and regulations, amendments to, or  waivers  from, our Corporate Ethics Policy.  Our Corporate Ethics Policy 
was last amended in March 2010. 

Communications with Directors 

Stockholders  of  the  Company  who  wish  to  communicate  with  the  Board  or  any  individual  Director  can 
write to Systemax Inc., Attention: Investor Relations, 11 Harbor Park Drive, Port Washington, NY 11050 or send an 
email  to  investinfo@systemax.com.  Your  letter  or  email  should  indicate  that  you  are  a  stockholder  of  the 
Company.  Depending  on  the  subject  matter  of  your  inquiry,  management  will  forward  the  communication  to  the 
Director  or  Directors  to  whom  it  is  addressed;  attempt  to  handle  the  inquiry  directly,  as  might  be  the  case  if  you 
request information about the Company or it is a stockholder related matter; or not forward the communication if it 
is  primarily  commercial  in  nature  or  if  it  relates  to  an  improper  or  irrelevant  topic.  At  each  Board  meeting,  a 
member  of  management  presents  a  summary  of  all  communications  received  since  the  last  meeting  that  were  not 
forwarded and makes those communications available to any requesting Director. 

Interested parties, including non-stockholders wishing to communicate directly with the Lead Independent 
Director or the non-management members of the Board as a group should address their inquires by mail sent to the 
attention of Robert D. Rosenthal, Lead Independent Director, at the Company’s principal executive office located at 
11  Harbor  Park  Drive,  Port  Washington,  NY  11050.  All  communications  will  be  promptly  relayed  to  the 
appropriate recipient(s). 

Interested  parties,  including  non-stockholders  wishing  to  communicate  directly  with  the  Chairman  of  the 
Audit Committee or the Audit Committee as a group should address their inquires by mail to the attention of Stacy 
S. Dick, Audit Committee Chairman, at the Company’s principal executive office located at 11 Harbor Park Drive, 
Port Washington, NY 11050.  All communications will be promptly relayed to the appropriate recipient(s). 

Director Attendance at Annual Meetings 

At last year’s annual meeting, held on June 11, 2010, three Directors attended the meeting, including the 
Chairman of the Board and the Lead Independent Director.  The Company does not have a policy  with regards to 
Directors’ attendance at annual stockholder meetings. 

12 

 
 
 
 
  
  
  
  
  
  
  
Board Meetings 

During  fiscal  year  2010,  the  Board  of  Directors  held  five  meetings,  the  Audit  Committee  held  five 
meetings, the Compensation Committee held five meetings, the Nominating/Corporate Governance Committee held 
four meetings, and the Executive Committee held no meetings.  All of the Directors attended at least 75% of all of 
the meetings of the Board and the respective committees of the Board of which they were members. 

Committees of the Board 

The Board of Directors has the following standing committees: 

Audit Committee 

The Audit Committee is appointed by the Board to assist the Board with oversight of (i) the integrity of the 
financial statements of the Company, (ii) the Company’s compliance with legal and regulatory requirements, (iii) the 
independence  and  qualifications  of  the  Company’s  external  auditors,  and  (iv)  the  performance  of  the  Company’s 
internal  audit  function  and  external  auditors.  It  is  the  Audit  Committee’s  responsibility  to  retain  or  terminate  the 
Company’s  independent  registered  public  accountants,  who  audit  the  Company’s  financial  statements,  and  to 
prepare  the  Audit  Committee  report  that  the  Securities  and  Exchange  Commission  requires  to  be  included  in  the 
Company’s  Annual Proxy Statement.  (See “Report of the  Audit  Committee” below.)  As part of its activities,  the 
Audit Committee meets with the Company’s independent registered public accountants at least annually to review 
the  scope  and  results  of  the  annual  audit  and  quarterly  to  discuss  the  review  of  the  quarterly  financial  results.  In 
addition, the Audit Committee receives and considers the independent registered public accountants’ comments and 
recommendations as to internal controls, accounting staff, management performance and auditing procedures.  The 
Audit  Committee  is  also  responsible  for  establishing  procedures  for  (i)  the  receipt,  retention  and  treatment  of 
complaints  received  by  the  Company  regarding  accounting,  internal  accounting  controls  and  auditing  matters  and 
(ii)  the  confidential,  anonymous  submission  by  employees  of  the  Company  of  concerns  regarding  questionable 
accounting or auditing matters. 

In  addition,  the  Audit  Committee  is  responsible  for  reviewing,  and  discussing  with  management  and 
reporting to the Board regularly, the Company’s risk assessment and risk management processes.  While it is the job 
of senior  management to assess and  manage the  Company’s exposure to risk  under the  oversight of the Board of 
Directors,  the  Audit  Committee  reviews  and  discusses  with  management  the  Company’s  risk  management 
process.  In  addition,  the  Audit  Committee  works  together  with  the  Compensation  Committee  regarding  the 
Company’s compensation policies for all of the Company’s employees as the policies relate to the Company’s risk 
management  goals  and  objectives.  The  Audit  Committee  also  discusses  with  management  the  Company’s  major 
financial risk exposures and the steps management has taken to monitor and control such exposures. 

The Audit Committee Charter was last amended in April 2010. A copy of the Audit Committee Charter is 

available on the Company’s website, www.systemax.com. 

The current members of the Audit Committee are Stacy S. Dick (chairman), Robert D. Rosenthal and Marie 
Adler-Kravecas.  None of the current members or nominees of the Audit Committee are officers or employees of the 
Company.  The Committee meets regularly both with and without management participation.  As noted above, in the 
judgment of the Board, each of the members of the Audit Committee meets the standards for independence required 
by the rules of the Securities and Exchange Commission and the New York Stock Exchange.  In addition, the Board 
has determined that Mr. Dick and Mr. Rosenthal are “audit committee financial experts” as defined by regulations of 
the Securities and Exchange Commission. 

The  Company  does  not  have  a  standing  policy  on  the  maximum  number  of  audit  committees  of  other 
publicly owned companies on which the members of the Audit Committee may serve.  However, if a member of the 
Audit Committee simultaneously serves on the audit committee of more than two other publicly-owned companies, 
the Board must determine whether such simultaneous service would impair the ability of such member to effectively 
serve on the Audit Committee.  Any such determination will be disclosed in the Company’s annual proxy statement. 

13 

 
 
  
 
  
  
  
  
  
  
  
  
  
Nominating/Corporate Governance Committee 

The  Nominating/Corporate  Governance  Committee’s  responsibilities  include,  among  other  things  (i) 
identifying individuals qualified to become Board members and recommending to the Board nominees to stand for 
election at any meeting of stockholders, (ii) identifying and recommending nominees to fill any vacancy, however 
created, in the Board, and (iii) developing and recommending to the Board a code of business conduct and ethics and 
a  set  of  corporate  governance  principles  (including  director  qualification  standards,  responsibilities  and 
the 
compensation)  and  periodically 
Nominating/Corporate Governance Committee are Robert D. Rosenthal (Chairman), Stacy S. Dick and Marie Adler-
Kravecas.  In nominating candidates to become Board members, the Committee shall take into consideration such 
factors  as  it  deems  appropriate,  including  the  experience,  skill,  integrity  and  background  of  the  candidates.  The 
Committee  may  consider  candidates  proposed  by  management  or  stockholders  but  is  not  required  to  do  so.  The 
Committee  does  not  have  any  formal  policy  with  regard  to  the  consideration  of  any  Director  candidates 
recommended  by  the  security  holders  or  any  minimum  qualifications  or  specific  procedure  for  identifying  and 
evaluating  nominees  for  Director  as  the  Board  does  not  believe  that  such  a  formalistic  approach  is  necessary  or 
appropriate at this time. 

the  code  and  principles.  The  current  members  of 

reviewing 

The Nominating/Corporate Governance Committee is responsible for developing and recommending to the 
Board a set of risk management policies and procedures, including the Company’s compensation policies for all its 
employees as they relate to risk management, and to review these policies and procedures annually. 

The Nominating/Corporate Governance Committee, in seeking qualified Board members, does not have a 
policy  regarding  utilizing  diversity,  however  defined,  in  its  selection  process.  The  Nominating/Corporate 
Governance  Committee  looks  for  individuals  who  have  very  high  integrity,  significant  business  experience  and  a 
deep genuine interest in the Company.  We believe that each of the director nominees and other directors bring these 
qualifications to our Board of Directors.  Moreover, they provide our board with a diverse complement of specific 
business skills, experience and perspectives. 

The  Nominating/Corporate  Governance  Committee  Charter  was  last  amended  in  April  2010.  The 
Nominating/Corporate Governance Committee Charter is available on the Company’s website (www.systemax.com). 

Stockholder Nominations for Director 

Stockholders  may  propose  candidates  for  Board  membership  by  writing  to  Systemax  Inc.,  Attention: 
Nominating/Corporate  Governance  Committee,  11  Harbor  Park  Drive,  Port  Washington,  NY  11050  so  that  the 
nomination is received by the Company by February 10, 2012 to be considered for the 2012 annual meeting.  Any 
such proposal shall contain the name, Company security holdings (direct or indirect; of record and/or beneficially) 
and contact information of the person making the nomination; a description of all direct and indirect related party 
transactions, compensation and other material monetary arrangements, agreements or understandings during the past 
three  years,  and  any  other  material  relationship,  if  any,  between  the  stockholder  and  its  respective  affiliates  or 
associates,  or  others  with  whom  they  are  acting  in  concert,  on  the  one  hand,  and  the  nominee  and  his  or  her 
respective affiliates, associates and others with whom they are acting in concert, on the other hand; the nominee’s 
name, age, address and other contact information; any direct or indirect holdings, beneficially and/or of record, of 
the  Company’s  securities  by  the  nominee;  any  information  regarding  the  nominee  required  to  be  disclosed  about 
directors under applicable securities laws and/or stock exchange requirements; information regarding related party 
transactions with the Company and/or the stockholder submitting the nomination and/or the nominee;; any actual or 
potential  conflicts  of  interest;  the  nominee’s  biographical  data,  current  public  and  private  company  affiliations, 
employment history (including current principal employment) and qualifications and status as “independent” under 
applicable  securities  laws  and  stock  exchange  requirements.  Nominees  proposed  by  stockholders  will  receive  the 
same consideration as other nominees. 

Compensation Committee 

The  Compensation  Committee’s  responsibility  is  to  review  and  approve  corporate  goals  relevant  to  the 

14 

 
 
  
 
  
  
  
  
  
  
  
  
compensation of the Chief Executive Officer and, after an evaluation of the Chief Executive Officer’s performance 
in light of such goals, to set the compensation of the Chief Executive Officer.  The Compensation Committee also 
approves (a) the annual compensation of the other executive officers of the Company, (b) the annual compensation 
of  certain  subsidiary  managers,  and  (c)  all  individual  stock-based  incentive  grants.  The  Committee  is  also 
responsible  for  reviewing  and  making  periodic  recommendations  to  the  Board  with  respect  to  the  general 
compensation,  benefits  and  perquisite  policies  and  practices  of  the  Company  including  the  Company’s  incentive-
based  and  equity-based  compensation  plans.  The  Compensation  Committee  also  prepares  an  annual  report  on 
executive  compensation  for  inclusion  in  the  annual  proxy  statement.  (See  “Compensation  Committee  Report  to 
Stockholders” below.) The current members of the Compensation Committee are Robert D. Rosenthal (Chairman), 
Stacy S. Dick and Marie Adler-Kravecas. 

In  addition,  it  is  the  Compensation  Committee’s  responsibility  to  consider,  and  work  together  with  the 
Company’s Audit Committee regarding, the Company’s compensation policies for all its employees in the context 
of how such policies affect and promote the Company’s risk management goals and objectives. 

The  Compensation  Committee  Charter  was  last  amended  in  April  2010.  The  Compensation  Committee 

Charter is available on the Company’s website (www.systemax.com). 

Executive Committee 

The Executive  Committee consists of the Chairman of the Board and any Vice Chairman and such other 
Directors  as  may  be  named  thereto  by  the  Board.  The  current  members  of  the  Executive  Committee  are  Messrs. 
Richard Leeds, Robert Leeds, Bruce Leeds and Robert D. Rosenthal, the Lead Independent Director. Among other 
duties as  may be assigned by the Board from time to time, the Executive Committee is authorized to oversee the 
operations of the Company, supervise the executive officers of the Company, review and make recommendations to 
the  Board  regarding  the  strategic  direction  of  the  Company  and  review  and  make  recommendations  to  the  Board 
regarding  all  possible  acquisitions  or  other  significant  business  transactions.  The  Executive  Committee  is  also 
authorized to  manage the affairs of the Corporation between  meetings of the Board; the Committee  has all of the 
powers of the Board not inconsistent with any provisions of the Delaware General Corporation Law, the Company’s 
Certificate of Incorporation or By-Laws or other resolutions adopted by the Board, but does not generally exercise 
such authority. 

Board Leadership Structure 

As  noted  above,  our  Board  currently  includes  three  independent  Directors.  Richard  Leeds  has  served  as 
Chairman  and  Chief  Executive  Officer  since  April  1995.  Since  May  2006  (in  connection  with  adopting  various 
corporate governance enhancements) our independent directors have designated one of the independent directors as 
Lead Independent Director. We believe that the current mix of employee directors and non-employee independent 
directors that make up our Board, along with the independent oversight of our Lead Independent Director, benefits 
the Company and its stockholders. 

Although the Board does not have an express policy on whether or not the roles of Chief Executive Officer 
and Chairman of the Board should be separate and if they are to be separate, whether the Chairman of the Board 
should be selected from the non-employee Directors or be an employee, the Board believes that it should have the 
flexibility to make a determination from time to time in a manner that is in the best interests of the Company and its 
stockholders  at  the  time  of  such  determination.  At  this  time,  the  Board  of  Directors  believes  that  Mr.  Leeds’s 
service  as  both  Chairman  of  the  Board  and  CEO  is  in  the  best  interest  of  the  Company  and  its  stockholders.  Mr. 
Leeds  possesses  in-depth  knowledge  of  the  issues,  opportunities  and  challenges  facing  the  Company  and  its 
businesses and is thus best positioned to develop agendas that ensure that the Board’s time and attention are focused 
on the matters that are most critical to the Company and its stockholders.  His combined role has produced decisive 
leadership,  ensures  clear  accountability,  and  enhances  the  Company’s  ability  to  communicate  its  message  and 
strategy  clearly  and  consistently  to  the  Company’s  stockholders,  employees,  customers  and  suppliers,  particularly 
during times of turbulent economic conditions. 

The Board believes that the independent directors provide effective oversight of management. Moreover, in 
addition to feedback provided during the course of Board meetings, the independent directors have regular executive 

15 

 
 
  
  
  
  
  
  
  
  
sessions.  Following an executive session of independent directors, the Lead Independent Director acts as a liaison 
between  the  independent  directors  and  the  Chairman  regarding  any  specific  feedback  or  issues,  provides  the 
Chairman with input regarding agenda items for Board and Committee meetings, and coordinates with the Chairman 
regarding information to be provided to the independent directors in performing their duties. The Board believes that 
this approach appropriately and effectively complements the combined CEO/Chairman structure. 

We  recognize  that  different  board  leadership  structures  may  be  appropriate  for  companies  in  different 
situations and believe that no one structure is suitable for all companies. We believe our current Board leadership 
structure is optimal  for us because it demonstrates to our  employees,  suppliers, customers, and other stakeholders 
that the Company is under strong leadership, with a single person setting the tone and having primary responsibility 
for managing our operations. Having a single leader for both the Company and the Board eliminates the potential for 
confusion or duplication of efforts, and provides clear leadership for the Company. We believe the Company, like 
many U.S. companies, has been well-served by this leadership structure. 

Lead Independent Director 

The  independent  Directors  elect  one  independent  Director  to  serve  as  a  Lead  Independent  Director.  In 
addition  to  presiding  at  executive  sessions  of  nonemployee  Directors,  the  Lead  Independent  Director  has  the 
responsibility to coordinate the activities of the independent Directors, and to perform the following functions: (a) 
advise  the  Chairman  of  the  Board  as  to  an  appropriate  schedule  of  Board  meetings,  seeking  to  ensure  that  the 
independent  Directors  can  perform  their  duties  responsibly  while  not  interfering  with  the  flow  of  the  Company’s 
operations;  (b)  provide  the  Chairman  with  input  as  to  the  preparation  of  agendas  for  the  Board  and  committee 
meetings;  (c)  advise  the  Chairman  as  to  the  quality,  quantity,  and  timeliness  of  the  flow  of  information  from  the 
Company’s management that is necessary for the independent directors to effectively and responsibly perform their 
duties, and although the Company’s management is responsible for the preparation of materials for the Board, the 
Lead  Independent  Director  may  specifically  request  the  inclusion  of  certain  material;  (d)  recommend  to  the 
Chairman  the  retention  of  consultants  who  report  directly  to  the  Board;  (e)  assist  the  Board  and  the  Company’s 
officers  in  assuring  compliance  with  and  implementation  of  the  corporate  governance  policies;  and  be  principally 
responsible for recommending revisions to the corporate governance policies; (f) coordinate and develop the agenda 
for, and moderate executive sessions of, the independent directors of  the Board, and act as principal liaison between 
the  independent  directors  and  the  Chairman  on  sensitive  issues;  and  (g)  recommend  to  the  Chairman  the 
membership of the various Board committees. 

Our  Board  conducts  an  annual  evaluation  in  order  to  determine  whether  it  and  its  committees  are 
functioning  effectively.  As  part  of  this  annual  self-evaluation,  the  Board  evaluates  whether  the  current  leadership 
structure continues to be optimal for the Company and its stockholders. Our Corporate Governance Guidelines, as 
amended in April 2010, provide the flexibility for our Board to modify or continue our leadership structure in the 
future, as it deems appropriate. 

Risk Oversight 

Our Board as a whole is responsible for overseeing the Company’s risk management process. The Board 
focuses  on  the  Company’s  general  risk  management  strategy,  the  most  significant  risks  facing  the  Company,  and 
seeks to ensure that appropriate risk mitigation strategies are implemented by management.  Risk management is a 
recurring  Audit  Committee  and  Board  quarterly  agenda  item,  and  is  considered  part  of  strategic  planning.  The 
Board is also apprised of particular risk management matters in connection with its general oversight and approval 
of  corporate  matters  and  receives  information  relating  to  material  Company  risk  from  management  and  from  the 
Company’s Legal, Risk Management/Insurance and Internal Audit Departments. 

The  Board  has  delegated  to  each  of  its  committees  oversight  of  certain  aspects  of  the  Company’s  risk 
management  process.  Among  its  duties,  the  Audit  Committee  reviews  with  management  (a)  Company  processes 
with respect to risk assessment and management of risks that may be material to the Company, (b) the Company’s 
system  of  disclosure  controls  and  system  of  internal  controls  over  financial  reporting,  and  (c)  the  Company’s 
compliance  with  legal  and  regulatory  requirements.  The  Compensation  Committee  is  responsible  for  considering 
and  working  together  with  the  Audit  Committee  regarding  the  Company’s  compensation  policies  for  all  its 
employees  in  the  context  of  how  such  policies  affect  and  promote  the  Company’s  risk  management  goals  and 

16 

 
 
  
  
  
  
  
  
  
objectives. The Nominating/Corporate Governance Committee is responsible for developing and recommending to 
the Board a set of risk management policies and procedures, including the Company’s compensation policies for all 
its  employees  as  they  relate  to  risk  management,  and  to  review  these  policies  and  procedures  annually.  All 
committees  report  to  the  full  Board  as  appropriate,  including  when  a  matter  rises  to  the  level  of  a  material  or 
enterprise level risk. 

The  Company’s  senior  management  is  responsible  for  day-to-day  risk  management.  Our  Internal  Audit 
Department serves as the primary monitoring and testing function for company-wide policies and procedures, and 
manages the day-to-day oversight of the risk management strategy for the ongoing business of the Company. This 
oversight includes identifying, evaluating, and addressing potential risks that may exist at the enterprise, strategic, 
financial, operational, compliance and reporting levels.  The Internal Auditor reports directly to our Chief Financial 
Officer and  Audit Committee quarterly, and the  Audit Committee considers risk  management issues as part of its 
quarterly agenda. 

We believe the division of risk  management responsibilities described above is an effective approach for 

addressing the risks facing the Company and that our Board leadership structure supports this approach. 

17 

 
 
  
  
  
REPORT OF THE AUDIT COMMITTEE*

The Audit Committee of the Board operates under its Charter, which was originally adopted by the Board 
in 2000 and revised in February 2003, August 2006, February 2009 and April 2010.  As set forth in its Charter, the 
Audit  Committee’s  job  is  one  of  oversight.  Management  is  responsible  for  the  Company’s  financial  statements, 
internal accounting and financial controls, the financial reporting process, the internal audit function and compliance 
with the Company’s policies and legal requirements.  The Company’s independent registered public accountants are 
responsible for performing an independent audit of the Company’s consolidated financial statements in accordance 
with  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  and  for  issuance  of  a  report 
thereon, and for monitoring the effectiveness of the Company’s internal controls; they also perform limited reviews 
of the Company’s unaudited quarterly financial statements. 

The Audit Committee’s responsibility is to engage the independent registered public accountants, monitor 
and  oversee  these  accounting,  financial  and  audit  processes  and  report  its  findings  to  the  full  Board.  It  also 
investigates  matters  related  to  the  Company’s  financial  statements  and  controls  as  it  deems  appropriate.  In  the 
performance of these oversight functions, the members of the Audit Committee rely upon the information, opinions, 
reports  and  statements  presented  to  them  by  Company  management  and  by  the  independent  registered  public 
accountants, as well as by other experts that the Committee hires. 

The  Audit  Committee  met  with  the  Company’s  independent  auditors  to  review  and  discuss  the  overall 
scope and plans for the audit of the Company’s consolidated financial statements for the year ended December 31, 
2010.  The  Audit  Committee  has  considered  and  discussed  with  management  and  the  independent  auditors  (both 
alone and with management present) the audited financial statements as well as the independent auditors’ evaluation 
of the Company’s internal controls and the overall quality of the Company’s financial reporting. 

Management represented to the Audit Committee that the Company’s consolidated financial statements for 
fiscal 2010 were prepared in accordance with U.S. generally accepted accounting principles.  It discussed with Ernst 
& Young LLP, the Company’s independent registered public accountants for fiscal 2010, those matters required to 
be reviewed pursuant to Statement of Accounting Standards No. 61 (“Communication with Audit Committees”), as 
amended by Statement of Accounting Standards No. 90 (Audit Committee Communications).  The Audit Committee 
has  received  from  Ernst  &  Young  LLP  written  independence  disclosures  and  the  letter  required  by  Independence 
Standards Board Standard No. 1 (“Independence Discussions  with  Audit Committees”)  and had a discussion  with 
Ernst & Young LLP regarding their independence. 

Based  on  the  review  of  the  representations  of  management,  the  discussions  with  management  and  the 
independent  registered  public  accountants  and  the  review  of  the  Report  of  Ernst  &  Young  LLP,  Independent 
Registered  Public  Accounting  Firm,  to  the  Committee,  the  Audit  Committee  recommended  to  the  Board  that  the 
financial  statements  of  the  Company  for  fiscal  year  2010  as  audited  by  Ernst  &  Young  LLP  be  included  in  the 
Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission. 

AUDIT COMMITTEE 
Stacy S. Dick (Chairman) 
Robert D. Rosenthal 
Marie Adler-Kravecas 

* The information contained in this Audit Committee Report shall not be deemed to be “soliciting material” or to be “filed” with 
the SEC, nor shall such information be incorporated by reference into any filings under the Securities Act of 1933, as amended, 
which we refer to as the Securities Act, or under the Exchange Act, except to the extent that we specifically incorporate this 
information by reference into any such filing. 

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EXECUTIVE OFFICERS 

There are no arrangements or understandings between any officer and any other person pursuant to which 

such person was selected as an officer. 

The following table sets forth certain information with respect to the executive officers of the Company as of April 
22, 2011. 

Name 
Richard Leeds 
Bruce Leeds 
Robert Leeds 

Age  Position 
51  Chairman and Chief Executive Officer; Director 
55  Vice Chairman; Director 
55  Vice  Chairman;  Director;  Interim  Chief  Executive  of  the  Company’s  Technology 

Products Group 

Lawrence Reinhold 
Thomas Axmacher 
Curt Rush 
Benjamin White 
Gilbert Fiorentino 1

51  Executive Vice President and Chief Financial Officer; Director 
52  Vice President and Controller 
57  General Counsel and Secretary 
42  Vice President and Internal Auditor 
51 

Chief Executive of the Company’s Technology Products Group; Director 

For biographical information about Richard Leeds, Bruce Leeds, Robert Leeds and Lawrence Reinhold, see page 9 
of this Proxy Statement. 

Thomas  Axmacher  was  appointed  Vice  President  and  Controller  of  the  Company  effective  October  2, 
2006.  He  was  previously  Chief  Financial  Officer  of  Curative  Health  Services,  Inc.,  a  publicly  traded  health  care 
company.  He  held  that  position  from  2001  to  2006.  From  1991  to  2001  Mr.  Axmacher  served  as  Vice  President 
and  Controller  of  that  company.  From  1986  to  1991  Mr.  Axmacher  served  as  Vice  President  and  Controller  of 
Tempo  Instrument  Group,  an  electronics  manufacturer.  Mr.  Axmacher  received  his  B.S.  degree  in  Accounting  in 
1982 from Albany University and his M.B.A. in 1992 from Long Island University. 

Curt  Rush  has  been  General  Counsel  and  Secretary  of  the  Company  since  1996.  Prior  to  joining  the 
Company, Mr. Rush was employed from 1993 to 1996 as Corporate Counsel to Globe Communications Corp. and 
from 1990 to 1993 as Corporate Counsel to the Image Bank, Inc.  Prior to that, he was a corporate attorney with the 
law firms of Shereff, Friedman, Hoffman & Goodman and Schnader, Harrison, Segal & Lewis.  Mr. Rush graduated 
from  Hunter  College  in  1981  with  a  B.A.  degree  in  Philosophy  and  graduated  with  honors  from  Brooklyn  Law 
School in 1984 where he was Second Circuit Review Editor of the Law Review.  He was admitted to the Bar of the 
State of New York in 1985. 

Benjamin White was appointed Vice President and Internal Auditor on November 16, 2009.  He joined the 
Company in 2007 from Black & Decker, where he was Director of Internal Controls and Compliance.  Prior to that, 
he was a Senior Manager in the public accounting firm of Ernst & Young.  Mr. White has over 15 years of internal 
and external audit experience. 

Gilbert  Fiorentino  joined  the  Company  in  1995  as  President  of  Tiger  Direct,  Inc.  a  subsidiary  of  the 
Company and has served as Chief Executive of the Company’s Technology Products Group and as a Director of the 
Company  since  2004.  Mr.  Fiorentino  graduated  from  the  University  of  Miami  in  1981  with  a  B.S.  degree  in 
Economics and graduated from the University of Miami Law School in 1984.  Mr. Fiorentino was selected to serve 

1 As previously reported in the Company’s Form 8-K filed on April 20, 2011, on April 18, 2011 the Company notified Mr. 
Fiorentino that it intends to terminate his employment pursuant to the terms of his employment agreement.  As required by his 
agreement, the Company has scheduled a meeting of its Executive Committee for May 3, 2011 to address this matter.  Following 
that meeting, the Company will make its final determination as to his employment.  Mr. Fiorentino has been placed on 
administrative leave pending the outcome of the meeting.  See “Employment Arrangements of the Named Executive Officers- 
Gilbert Fiorentino” at page 33 and “Potential Payments Upon Termination or Change of Control- Gilbert Fiorentino” at page 40 
for additional information. 

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as  a  director  on  our  Board  due  to  his  business  acumen  and  his  management  and  marketing  experience  in  the 
technology products business, including computer and consumer electronic product sales, as well as his retail sales 
experience, including direct marketing via online, catalogs and B2B relationship sales as well as brick and mortar 
store retail sales. 

20 

 
 
  
 
  
 
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL 
OWNERS AND MANAGEMENT 

The  following  table  provides  certain  information  regarding  the  beneficial  ownership  of  the  Shares  as  of 
April  22,  2011,  by  (i)  each  of  the  Directors,  (ii)  each  of  the  named  executive  officers  listed  in  the  summary 
compensation table, (iii) all current Directors and officers as a group and (iv) each person known to the Company to 
be the beneficial owner of more than 5% of any class of the Company’s voting securities. 

As used in this table “beneficial ownership” means the sole or shared power to vote or direct the voting or 
to  dispose  or  direct  the  disposition  of  any  security.  A  person  is  deemed  as  of  any  date  to  have  “beneficial 
ownership”  of  any  security  that  such  person  owns  or  has  a  right  to  acquire  within  60  days  after  such  date.  Any 
security  that  any  person  named  above  has  the  right  to  acquire  within  60  days  is  deemed  to  be  outstanding  for 
purposes of calculating the ownership percentage of such person, but is not deemed to be outstanding for purposes 
of calculating the ownership percentage of any other person.  Unless otherwise stated, each person owns the reported 
shares directly and has the sole right to vote and determine whether to dispose of such shares. 

A total of 37,718,212 Shares were outstanding as of April 22, 2011. 

Amount  and 
Nature 
of 
Beneficial 
Ownership(a)     

Percent of 
Class 

Richard Leeds (1) 
Bruce Leeds (2) 
Robert Leeds (3) 
Lawrence Reinhold (4) 
Robert D. Rosenthal (5) 
Stacy Dick (6) 
Marie Adler-Kravecas (7) 
Gilbert Fiorentino (8)1
All current Directors and executive officers of the Company (11 persons)       26,661.879 

     12,754,958 
     9,267,777 
     9,977,333 
     211,000 
     51,238 
     28,362 
     7,010 

   1,480,718 

      33.8 
      24.6 
      26.5 
      * 
      * 
      * 
      * 
      3.9 
      70.7 

Other Beneficial Owners of 5% or More of the Company’s Voting Stock 

Thomas W. Smith (9) 

     2,833,561 

      7.5 

% 
% 
% 

% 
% 

% 

(a) 

Amounts listed in this column  may include shares held in  partnerships or trusts that are counted in  more 
than one individual’s total. 

* 

less than 1% 

 (1)  Includes 1,136,666 shares owned by Mr. Leeds directly, 2,501,545 shares owned by the Richard Leeds 2010 
GRAT and 2,083,829 shares owned by the Richard Leeds 2009 GRAT.  Also includes 1,838,583 shares owned 
by  a  limited  partnership  of  which  Richard  Leeds  is  the  general  partner,  235,850  shares  owned  by  a  limited 
partnership  of  which  a  limited  liability  company  controlled  by  Mr.  Leeds  is  the  general  partner,  4,438,685 
shares owned by trusts for the benefit of his brothers’ children for which Richard Leeds acts as co-trustee and 
519,800 shares owned by a limited partnership in which Richard Leeds has an indirect pecuniary interest.  Mr. 
Leeds’  mailing  address  is  Richard  Leeds,  c/o  Systemax  Inc.,  11  Harbor  Park  Drive,  Port  Washington,  NY 
11050. 

(2)  Includes  2,137,166  shares  owned  by  Mr.  Leeds  directly,  1,615,716  shares  owned  by  the  Bruce  Leeds  2010 

1 Mr. Fiorentino is on administrative leave from his position with the Company.  See “Employment Arrangements of the Named 
Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments Upon Termination or Change of Control- Gilbert 
Fiorentino” at page 40 for additional information. 

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GRAT and 1,263,034 shares owned by the Bruce Leeds 2009 GRAT.  Also includes 3,732,061 shares owned 
by trusts for the benefit of his brothers’ children for which Bruce Leeds acts as co-trustee and 519,800 shares 
owned by a limited partnership in which Bruce Leeds has an indirect pecuniary interest.  Mr. Leeds’ mailing 
address is Bruce Leeds, c/o Systemax Inc., 11 Harbor Park Drive, Port Washington, NY 11050. 

(3)  Includes  137,168  shares  owned  by  Mr.  Leeds  directly,  3,303,332  shares  owned  by  the  Robert  Leeds  2010 
GRAT and 1,930,195 shares owned by the Robert Leeds 2009 GRAT.  Also includes 4,086,838 shares owned 
by trusts for the benefit of his brothers’ children for which Robert Leeds acts as co-trustee and 519,800 shares 
owned by a limited partnership in which Robert Leeds has an indirect pecuniary interest.  Mr. Leeds’ mailing 
address is Robert Leeds, c/o Systemax Inc., 11 Harbor Park Drive, Port Washington, NY 11050. 

 (4)  Includes options to acquire a total of 187,500 shares that are currently exercisable or become exercisable within 
60 days pursuant to the terms of the Company’s 1999 Long-Term Stock Incentive Plan and 17,500 restricted 
stock  units  granted  pursuant  to  the  Company’s  2010  Long  Term  Stock  Incentive  Plan  that  vest  on  May  15, 
2011. 

(5)  Includes options to acquire a total of 9,000 shares that are currently exercisable or become exercisable within 
60  days  pursuant  to  the  terms  of  the  Company’s  1995  and  2006  Stock  Incentive  Plans  for  Non-Employee 
Directors. 

(6)  Includes options to acquire a total of 15,250 shares that are currently exercisable or become exercisable within 
60  days  pursuant  to  the  terms  of  the  Company’s  1995  and  2006  Stock  Incentive  Plans  for  Non-Employee 
Directors. 

(7)  Includes options to acquire a total of 5,000 shares that are currently exercisable or become exercisable within 
60 days pursuant to the terms of the Company’s 2006 Stock Incentive Plan for Non-Employee Directors. 

(8)  Includes options to acquire a total of 580,001 shares subject to options pursuant to the Company’s 1999 Long-
Term  Stock  Incentive  Plan  and  100,000  restricted  stock  units,  but  subject  to  the  terms  of  his  Employment 
Agreement. 

(9)  Based  on  information  supplied  by  Thomas  W.  Smith,  Scott  J.  Vassalluzzo,  and  Stephen  M.  Fischer  in  a 
Schedule  13G  filed  with  the  SEC  on  February  14,  2011.  The  address  of  each  of  these  individuals  is  323 
Railroad  Avenue,  Greenwich,  Connecticut  06830.  Messrs.  Smith,  Vassalluzzo  and  Fischer  have  the  shared 
power  to  vote  or  dispose  or  to  direct  the  vote  or  the  disposal  of  2,233,561,  2,158,861  and  2,082,861  shares, 
respectively.  In addition, Mr. Smith has the sole power to vote or to direct the vote of 600,000 shares and the 
sole power to dispose or to direct the disposition of 600,000 shares, Mr. Vassalluzzo has the sole power to vote 
or to direct the vote of and to dispose or to direct the disposition of 0 shares and Mr. Fischer has the sole power 
to vote or to direct the vote of and to dispose or to direct the disposition of 0 shares. 

Section 16(a) Beneficial Ownership Reporting Compliance 

Section  16(a)  of  the  Exchange  Act  requires  the  Company’s  executive  officers  and  Directors  and  persons 
who own more than ten percent of a registered class of the Company’s equity securities to file reports of ownership 
and  changes  in  ownership  with  the  Securities  and  Exchange  Commission.  Executive  officers,  Directors  and  ten-
percent stockholders are required by SEC regulation to furnish the Company with copies of all Section 16(a) forms 
they file.  Based solely on its review of the copies of Section 16(a) forms received by it, or written representations 
from certain reporting persons, the Company believes its executive officers, Directors and ten-percent stockholders 
complied with all such filing requirements for fiscal year 2010. 

TRANSACTIONS WITH RELATED PERSONS 

Under  the  Company’s  Corporate  Ethics  Policy,  all  officers,  Directors  and  employees  (collectively  the 
“Company  Representatives”)  are  required  to  avoid  conflicts  of  interest,  appearances  of  conflicts  of  interest  and 
potential  conflicts  of  interest.  A  “conflict  of  interest”  occurs  when  a  Company  Representative’s  private  interest 
interferes in any way with the interests of the Company.  A conflict can arise when a Company Representative takes 

22 

 
 
  
  
  
  
actions  or  has  interests  that  may  make  it  difficult  to  perform  his  or  her  Company  work  objectively  and 
effectively.  Conflicts  of  interest  also  arise  when  a  Company  Representative,  or  a  member  of  his  or  her  family, 
receives  improper  personal  benefits  as  a  result  of  his  or  her  position  in  the  Company.  Company  Representatives 
cannot allow any consideration such as the receipt of gifts or financial interests in other businesses or personal or 
family relationships to interfere with the independent exercise of his or her business judgment and work activities to 
the  benefit  of  the  Company.  Loans  to,  or  guarantees  of  obligations  of,  Company  Representatives  are  prohibited 
unless  permitted  by  law  and  authorized  by  the  Board  or  a  Committee  designated  by  the  Board.  If  a  Company 
Representative becomes aware of a potential conflict of interest he or she must communicate such potential conflict 
of interest to the Company. 

The Company’s written corporate approval policy requires transactions with related persons, including but 
not  limited  to  leases  with  related  persons  and  sales  or  purchases  of  Company  assets  by  related  persons,  to  be 
reviewed and approved or ratified by the Company’s Audit Committee as well as by the Company’s Chief Executive 
Officer, Chief Financial Officer and General Counsel.  In this regard, all such transactions are first discussed with 
the Chief Financial Officer and are submitted to the General Counsel’s office, including for an initial determination 
of whether such further related person transaction review is required.  The Company utilizes the definition of related 
persons  under  applicable  SEC  rules,  defined  as  any  executive  officer,  director  or  nominee  for  director  of  the 
Company, any beneficial owner of more than 5% of the outstanding shares of the Company’s common stock, or any 
immediate family member of any such person.  In reviewing these transactions, the Company strives to assure that 
the  terms  of  any  agreement  between  the  Company  and  a  related  party  is  at  arm’s  length,  fair  and  at  least  as 
beneficial  to  the  Company  as  could  be  obtained  from  third  parties.  The  Audit  Committee,  in  its  discretion,  may 
consult with third party appraisers, valuation advisors or brokers to make such determination. 

Leases 

The Company has leased its facility in Port Washington, NY since 1988 from an entity owned by Richard 
Leeds,  Bruce  Leeds  and  Robert  Leeds,  Directors  of  the  Company.  Rent  expense  under  this  lease  totaled 
approximately $1.0 million for fiscal  year 2010.  The Company believes that  these payments  were  no higher than 
would be paid to an unrelated lessor for comparable space. 

Stockholders Agreement 

Certain members of the Leeds family (including Richard Leeds, Bruce Leeds and Robert Leeds) and family 
trusts of Messrs. Leeds entered into a stockholders agreement pursuant to which the parties agreed to vote in favor 
of the nominees for the Board designated by the holders of a majority of the Shares held by such stockholders at the 
time  of  the  Company’s  initial  public  offering  of  the  Shares.  In  addition,  the  agreement  prohibits  the  sale  of  the 
Shares without the consent of the holders of a majority of the Shares held by all parties to the agreement, subject to 
certain exceptions, including sales pursuant to an effective registration statement and sales made in accordance with 
Rule  144.  The  agreement  also  grants  certain  drag-along  rights  in  the  event  of  the  sale  of  all  or  a  portion  of  the 
Shares held by holders of a majority of the Shares.  As of the end of fiscal year 2010, the parties to the stockholders 
agreement beneficially owned 25,286,700 Shares subject to such agreement (constituting approximately 69% of the 
Shares outstanding). 

Pursuant  to  the  stockholders  agreement,  the  Company  granted  to  the  parties  demand  and  incidental,  or 
“piggy-back,” registration rights  with respect to the Shares.  The demand registration rights  generally provide that 
the holders of a majority of the Shares may require, subject to certain restrictions regarding timing and number of 
Shares  that  the  Company  register  under  the  Securities  Act  all  or  part  of  the  Shares  held  by  such 
stockholders.  Pursuant to the incidental registration rights, the Company is required to notify such stockholders of 
any proposed registration of any Shares under the Securities Act and if requested by any such stockholder to include 
in  such  registration  any  number  of  shares  of  Shares  held  by  it  subject  to  certain  restrictions.  The  Company  has 
agreed  to  pay  all  expenses  and  indemnify  any  selling  stockholders  against  certain  liabilities,  including  under  the 
Securities Act, in connection with the registration of Shares pursuant to such agreement. 

23 

 
 
  
  
  
  
  
  
  
 
 
EQUITY COMPENSATION PLAN INFORMATION 

Information for our equity compensation plans in effect as of the end of fiscal year 2010 is as follows: 

  (a) 

    (b) 

of 

    (c) 
Number 
securities 
remaining 
available  for 
future 
issuance 
under  equity 
compensation 
plans 
(excluding 
securities 
reflected 
column (a)) 

in 

Number  of 
securities 
to be issued 
upon 
exercise  of 
outstanding 
options, 
warrants 
and rights      

Weighted-
average 
exercise 
of 
price 
outstanding 
options, 
warrants 
and rights      

Plan category 
Equity compensation plans approved by security 
holders 
Equity  compensation  plans  not  approved  by 
security holders 
Total 

    2,119,085      $ 9.37 

    — 
    2,119,085      $ 9.37 

      — 

      7,465,000 

      — 
      7,465,000 

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Compensation Discussion and Analysis 

EXECUTIVE COMPENSATION 

In this section, we discuss the material elements of our compensation programs and policies, including the 
objectives  of  our  compensation  programs  and  the  reasons  why  we  pay  each  element  of  our  executives’ 
compensation.  Following this discussion, you will find a series of tables containing more specific details about the 
compensation  earned  by,  or  awarded  to,  the  following  individuals,  whom  we  refer  to  as  the  Named  Executive 
Officers  or  NEOs.  This  discussion  focuses  on  compensation  practices  relating  to  the  NEO’s  for  our  2010  fiscal 
year. 

Our NEO’s in 2010 (based on total 2010 compensation earned) were as follows: 

Richard Leeds 
Bruce Leeds 
Robert Leeds 
Gilbert Fiorentino3
Lawrence Reinhold 

Chairman; Chief Executive Officer 
Vice Chairman 
Vice Chairman 
Chief Executive - Technology Products Group 
Executive Vice President; Chief Financial Officer 

Central Objectives and Philosophy of Our Executive Compensation Programs 

The  Company’s  executive  compensation  programs  are  designed  to  achieve  a  number  of  important 
objectives,  including  attracting  and  retaining  individuals  of  superior  ability  and  managerial  talent,  rewarding 
individual contributions to the achievement of the Company’s short and long-term financial and business objectives, 
promoting integrity and good corporate governance, and motivating our executive officers to manage the Company 
in a manner that will enhance its growth and financial performance for the benefit of our stockholders, customers 
and employees.  Accordingly, in determining  the amount and  mix of compensation, the  Compensation  Committee 
seeks both to provide a competitive compensation package and to structure annual and long-term incentive programs 
that  reward  achievement  of  performance  goals  that  directly  correlate  to  the  enhancement  of  sustained,  long-term 
stockholder value, as well as to promote executive retention. 

Our  Compensation  Committee  seeks  to  design  compensation  programs  with  features  that  mitigate  risk 
without diminishing the incentive nature of the compensation.  The Company’s variable pay programs are designed 
to  reward  outstanding  individual  and  team  performance  while  mitigating  risk  taking  behavior  that  might  affect 
financial results.  We believe our programs encourage and reward prudent business judgment and appropriate risk-
taking  over  the  long  term.  We  believe  the  following  factors  are  effective  in  mitigating  risk  relating  to  our 
compensation programs: 

•  Multiple Performance factors:  We use multiple performance factors that encourage executives to 

focus on the overall health of the business rather than a single financial measure. 

•  Award  Cap.  Our  2010  NEO  Cash  Bonus  Plan  and  our  2011  NEO  Cash  Bonus  Plan  (both 

discussed below) cap the maximum award payable to any individual. 

•  Clawback  Provision.  The  Company’s  2010  NEO  Cash  Bonus  Plan  and  2011  NEO  Cash  Bonus 
Plan  provide  the  Company  the  ability  to  recapture  all  or  a  portion  of  cash  awards  (i)  from  our 
executive  officers  to  the  extent  a  bonus  resulted  from  reported  financial  results  that  upon 
restatement of such results (other than as a result of changes in accounting principles) would not 
have generated the bonus or would have generated a lower bonus or (ii)from an executive officer 
if  the  Board  learns  of  any  misconduct  by  the  executive  officer  that  contributed  to  the  Company 
having to restate all or a portion of its financial statements.  In addition, the Board may recapture 

3
 Mr. Fiorentino is on administrative leave from his position with the Company.  See “Employment Arrangements of the Named 
Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments Upon Termination or Change of Control- Gilbert 
Fiorentino” at page 40 for additional information. 

25 

 
 
 
  
  
  
 
   
   
 
  
  
 
                                                           
cash  bonus  awards  from  an  executive  if  the  Board  determines  that  the  executive  engaged  in 
serious ethical misconduct. 

•  Management Processes.  Board and management processes are in place to oversee risk associated 
with  the  Company’s  operations.  Our  Board  as  a  whole  is  responsible  for  overseeing  the 
Company’s  risk  management  process.  The  Board  focuses  on  the  Company’s  general  risk 
management  strategy,  the  most  significant  risks  facing  the  Company,  and  seeks  to  ensure  that 
appropriate  risk  mitigation  strategies  are  implemented  by  management.  The  Company  has 
recently enhanced its risk management processes, and risk management will be a recurring Audit 
Committee  and  Board  quarterly  agenda  item,  and  is  considered  part  of  strategic  planning.  The 
Board  is  also  apprised  of  particular  risk  management  matters  in  connection  with  its  general 
oversight  and  approval  of  corporate  matters  and  receives  information  relating  to  material  risks 
affecting  the  Company  from  management  and  from  our  Legal,  Risk  Management/Insurance  and 
Internal Audit departments. 

•  Long Term Equity Compensation.  A number of factors mitigate risks inherent in long-term equity 
compensation,  specifically  the  vesting  period  for  stock  options  and  restricted  stock  unit  grants, 
which  we  believe  causes  our  executives  to  focus  on  long  term  achievements  and  on  building 
stockholder value. 

We  believe  that  our  compensation  policies  for  employees  generally  throughout  our  organization  are  not 
reasonably  likely  to  have  a  material  adverse  effect  on  our  company.  From  time  to  time  a  limited  number  of  key 
managers  are  eligible  to  receive  stock  options  and/or  restricted  stock  units  in  varying  amounts  based  on  the 
judgment of the Compensation Committee.  However, all awards are subject to years long vesting periods. 

Elements of Our Executive Compensation Programs 

To promote the objectives described above, our executive compensation programs consist of the following 

principal elements: 

•  Base salary; 

•  Non-equity incentive cash compensation, referred to for discussion purposes as bonuses; 

•  Stock–based incentives and 

•  Benefits, perquisites and other compensation. 

The Committee does not maintain formal policies for specifically allocating compensation among current 
and  long-term  compensation  or  among  cash  and  non-cash  compensation  elements.  Instead,  the  Committee 
maintains flexibility and adjusts different elements of compensation based upon its evaluation of the Company’s key 
compensation goals set forth above.  The Company does not have a formal policy regarding internal pay equity. 

Base Salary - Salary levels are subjectively determined based on individual and Company performance as 
well as an objective assessment of prevailing salary levels for comparable companies, derived from widely available 
published reports of the average of prevailing salary levels for comparable companies (based on industry, revenues, 
number  of  employees,  location  and  similar  factors)  in  the  Company’s  geographic  region.  Such  reports  do  not 
identify the component companies.  Each of Mr. Reinhold’s and Mr. Fiorentino’s minimum salary is set pursuant to 
his respective employment agreement. 

Cash Bonuses - Incentive cash compensation of the Company’s NEO’s under the 2010 NEO Cash Bonus 
Plan  described  below  (and  implemented  under  our  2010  Long  Term  Incentive  Plan,  described  below)  is  based 
primarily upon an evaluation of Company performance as it relates to three general business areas: 

 •  Operational and Financial Performance (utilizing standard metrics such as net sales, operating income, 
consolidated net income, earnings before interest and taxes (“EBIT”), gross margin, operating margin, 
earnings  per  share,  working  capital,  return  on  invested  capital,  stockholder  equity  and  peer  group 
comparisons); 

26 

 
 
  
  
  
  
  
  
  
  
 •  Strategic Accomplishments (including growth in the business, implementation of systems, process and 
technology  improvements,  and  growth  in  the  value  of  the  Company’s  assets,  including  through 
strategic acquisition transactions); and 

 •  Corporate Governance and Oversight (encompassing legal and regulatory compliance and adherence to 
Company  policies  including  the  timely  filing  of  periodic  reports  with  the  SEC,  the  Sarbanes-Oxley 
Act, environmental, employment and safety laws and regulations and the Company’s corporate ethics 
policy). 

Pursuant  to  SEC  rules,  the  Company  is  not  disclosing  the  specific  performance  targets  and  actual 
performance  measures  for  the  goals  used  in  its  2010  Bonus  Plan  and  2011  Bonus  Plan  because  they  represent 
confidential financial information that the Company does not disclose to the public, and the Company believes that 
disclosure  of  this  information  would  cause  us  competitive  harm.  The  Company  believes  that  these  performance 
goals were reasonably challenging to achieve.  Targets are set such that only exceptional performance will result in 
payouts  above  the  target  incentive  and  poor  performance  will  result  in  no  incentive  payment.  We  set  the  target 
performance  goals  at  a  level  for  which  there  is  a  reasonable  chance  of  achievement  based  upon  forecasted 
performance.  Scenarios  were developed based upon a range of assumptions used to build our annual budget.  We 
did not perform specific analysis on the probability of the achievement of the target performance goals given that the 
market is difficult to predict.  Rather, we relied upon our experience in setting the goals guided by our objective of 
setting a reasonably attainable and motivationally meaningful goal. 

In determining the compensation of a particular executive, consideration is given to the specific corporate 

responsibilities that such executive is charged with as they relate to the foregoing business areas. 

Historically, different approaches were used to pay cash bonus compensation, as described below.  In 2009, 
the Company moved towards a more uniform and target driven incentive compensation structure for its executives; 
see the discussion below of our 2009 NEO Cash Bonus Plan, our 2010 NEO Cash Bonus Plan and our 2011 NEO 
Cash Bonus Plan. 

Stock-Based Incentives - Stock-based incentives, at the present time consisting of (a) stock options granted 
at  100%  of  the  stock’s  fair  market  value  on  the  grant  date  (based  on  the  NYSE  closing  price  of  the  Company’s 
common  stock  on  that  date)  and/or  (b)  restricted  stock  units  granted  subject  to  certain  conditions,  constitute  the 
long-term  portion  of  the  Company’s  executive  compensation  package.  Stock  based  compensation  provides  an 
incentive  for  executives  to  manage  the  Company  with  a  view  to  achieving  results  which  would  increase  the 
Company’s stock price over the long term and, therefore, the return to the Company’s stockholders.  Stock option, 
restricted  stock  and  restricted  stock  unit  grants  must  be  approved  by  the  Compensation  Committee;  however,  the 
Compensation  Committee  is  permitted  to  delegate  this  authority  to  officers  of  the  Company  regarding  awards  to 
employees  who  are  not  officers  or  directors  of  the  Company  and  who  are  not,  and  are  not  expected  to  become, 
“covered employees” under Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”).  We 
do  not  use  any  specific  allocation  percentage  or  formula  in  determining  the  size  of  the  cash  and  equity  based 
components of compensation in relation to each other. 

The  Compensation  Committee  is  cognizant  of  the  timing  of  the  grant  of  stock  based  compensation  in 
relation  to  the  publication  of  Company  earnings  releases  and  other  public  announcements.  Stock  based 
compensation grants will not be made, generally, until after the Company has disclosed, and the market has had an 
opportunity to react to, material, potentially market-moving, information concerning the Company. 

Richard Leeds, Bruce Leeds and Robert Leeds have not historically received stock options or other stock-
based incentives as part of their compensation since the Company’s initial public offering, and did not receive any 
such compensation in 2008, 2009 or 2010.  As described below, Mr. Reinhold received stock options in 2009 and 
restricted stock units in 2010.  As described below, Gilbert Fiorentino has received stock-based compensation in the 
past; however, he did not receive new equity compensation grants in 2008, 2009 or 2010. 

Benefits, Perquisites and Other Compensation - The Company provides various employee benefit programs 
to its employees, including NEO’s.  These benefits include medical, dental, life and disability insurance benefits and 
our  401(k)  plan,  which  includes  Company  contributions.  The  Company  also  provides  Company-owned  or  leased 

27 

 
 
  
  
  
  
  
  
  
  
cars or automobile allowances and related reimbursements to certain NEO’s and certain other Company managers 
which are not provided to all employees.  Certain Company executives also have or are entitled to receive severance 
payments,  and/or  change  of  control  payments  pursuant  to  negotiated  employment  agreements  they  have  with  the 
Company (see below).  The Company does not provide to executive officers any (a) pension benefits or (b) deferred 
compensation under any defined contribution or other plan on a basis that is not tax-qualified. 

Tax  Deductibility  Considerations.  It  is  our  policy  generally  to  qualify  compensation  paid  to  executive 
officers  for  deductibility  under  section  162(m)  of  the  Code.  Section  162(m)  generally  prohibits  deducting  the 
compensation of executive officers that exceeds $1,000,000 unless that compensation is based on the satisfaction of 
objective  performance  goals.  Our  long  term  incentive  plans  (the  1995  Long-term  Stock  Incentive  Plan,  the  1999 
Long-term Stock Incentive Plan, as amended, the 1995 Stock Option Plan  for Non-Employee Directors, the 2006 
Stock  Incentive  Plan  for  Non-Employee  Directors,  and  the  2010  Long  Term  Incentive  Plan)  and  the  Systemax 
Executive  Incentive  Plan  are  structured  to  permit  awards  under  such  plans  to  qualify  as  performance-based 
compensation  and  to  maximize  the  tax  deductibility  of  such  awards.  However,  we  reserve  the  discretion  to  pay 
compensation to our executive officers that may not be deductible. 

Role of the Compensation Committee and CEO in Compensation Decisions 

The  Compensation  Committee’s  responsibility  is  to  review  and  approve  corporate  goals  relevant  to  the 
compensation of the Chief Executive Officer and, after an evaluation of the Chief Executive Officer’s performance 
in light of such goals, to set the compensation of the Chief Executive Officer.  The Compensation Committee also 
approves, upon the recommendation of the Chief Executive Officer (following consultation with the Chief Financial 
Officer and Chief Executive of the Technology Products Group), (a) the annual compensation of the other executive 
officers of the Company, (b) the annual compensation of certain subsidiary  managers, and (c) all individual stock 
incentive  grants  to  other  executive  officers.  The  Compensation  Committee  is  also  responsible  for  reviewing  and 
making  periodic  recommendations  to  the  Board  with  respect  to  the  general  compensation,  benefits  and  perquisite 
policies  and  practices  of  the  Company,  including  the  Company’s  stock-incentive  based  compensation  plans.  The 
Compensation Committee has the authority to retain third party compensation consultants to provide assistance with 
respect to compensation strategies, market practices, market research data and the Company’s compensation goals. 

2010 Long Term Incentive Plan 

In  2010,  the  Board  of  Directors  approved,  and  the  stockholders  of  the  Company  approved  at  the  2010 
Annual  Meeting,,  the  2010  Long  Term  Incentive  Plan  in  order  to  promote  the  interests  of  the  Company  and  its 
stockholders  by  (i)  attracting  and  retaining  exceptional  executive  personnel  and  other  key  employees,  including 
consultants and advisors to the Company and its affiliates; (ii) motivating such employees, consultants and advisors 
by  means  of  performance-related  incentives  to  achieve  longer-range  performance  goals;  and  (iii)  enabling  such 
employees, consultants and advisors to participate in the long-term growth and financial success of the Company. 

The  2010  Long  Term  Incentive  Plan  provides  for  the  granting  of  incentive  stock  options,  non-qualified 
stock options, stock appreciation rights, restricted stock, restricted stock units, performance awards (which may be 
in  the  form  of  cash)  or  other  stock-based  awards.  Any  of  the  foregoing  is  referred  to  as  an  “Award.”  Subject  to 
adjustment in the case of certain corporate changes, Awards may be granted under the 2010 Long Term Incentive 
Plan with respect to an aggregate of 7,500,000 shares of the Company’s Common Stock.  During a calendar year, 
Awards  may be granted to any individual  with respect to a  maximum  of 1,500,000 shares (or $10,000,000 in the 
case of cash performance awards). 

Any  employee  of  the  Company  or  of  any  affiliate  and  any  individual  providing  consulting  or  advisory 
services  to  the  Company  or  an  affiliate,  is  eligible  to  receive  an  award  under  the  2010  Long  Term  Incentive 
Plan.  The  Compensation  Committee  administers  the  Plan  and  determines,  in  its  sole  discretion,  the  terms  and 
conditions  of  any  Award.  The  Compensation  Committee  or  the  Board  of  Directors  may  delegate  to  one  or  more 
officers or managers of the Company the authority to designate the individuals who will receive Awards under the 
Plan  provided  that  the  Compensation  Committee  shall  itself  grant  all  Awards  to  those  individuals  who  could 
reasonably  be  considered  to  be  subject  to  the  insider  trading  provisions  of  Section  16  of  the  1934  Act  or  whose 
Awards could reasonably be expected to be subject to the deduction limitations of Section 162(m) of the Code. 

28 

 
 
  
  
  
  
  
  
  
  
The  Compensation  Committee  determines  the  persons  who  will  receive  Awards,  the  type  of  Awards 
granted, and the number of shares subject to each Award.  The Compensation Committee also determines the prices, 
expiration dates, vesting schedules, forfeiture provisions and other material features of Awards.  The Compensation 
Committee  has  the  authority  to  interpret  and  construe  any  provision  of  the  Plan  and  to  adopt  such  rules  and 
regulations for administering the Plan as it deems necessary or appropriate.  All decisions and determinations of the 
Compensation Committee are final, binding and conclusive on all parties. 

The 2010 Long Term Incentive Plan provides that granting or vesting of restricted stock, restricted stock 
units and performance awards may be conditioned on the achievement of specified performance goals.  These goals 
must be established by the Compensation Committee within 90 days of the beginning of the year (or other period to 
which the performance goals relate) or, if shorter, within the first 25% of the performance period. 

The performance goals may be based on one or more of:  share price, revenues, earnings (including but not 
limited to EBITDA), earnings per share, return on equity, expenses, and objective strategic and governance business 
goals.  Each such performance goal may (1) be expressed with respect to the Company as a whole or with respect to 
one  or  more  divisions  or  business  units,  (2)  be  expressed  on  a  pre-tax  or  after-tax  basis,  (3)  be  expressed  on  an 
absolute  and/or  relative  basis,  (4)  employ  comparisons  with  past  performance  of  the  Company  (including  one  or 
more divisions) and/or (5) employ comparisons with the current or past performance of other companies, and in the 
case of earnings-based measures, may employ comparisons to capital, stockholders’ equity and shares outstanding. 

To the extent applicable, the measures used in performance goals set under the 2010 Long Term Incentive 
Plan are determined in a manner consistent with the methods used in the Company’s Forms 10-K and 10-Q, except 
that adjustments will be made for certain items, including special, unusual or non-recurring items, acquisitions and 
dispositions and changes in accounting principles. 

2010 NEO Cash Bonus Plan 

In March 2010, pursuant to the 2010 Long Term Incentive, our Compensation Committee, with input from 
our Chief Executive Officer, established our 2010 NEO Cash Bonus Plan (“2010 Bonus Plan”) providing for target 
cash  bonuses  for  the  NEO’s  based  on  the  achievement  of  certain  financial  and  non-financial  performance-based 
criteria  in  2010.  The  2010  Bonus  Plan  implemented  for  2010  the  2010  Long  Term  Incentive  Plan  and  pertains 
specifically to the payment of non-equity incentive compensation to NEO’s for 2010. 

For 2010, such financial and non-financial goals, the percentage of the executive’s entire cash bonus tied to 

such goals and the weighting of each component under such goal, were as follows: 

•  Financial Goals (80% of total cash bonus target) 

–  Adjusted Operating Income Growth (50%); the Compensation Committee believes this is the most 
important  individual  component  and  aligns  the  interests  of  our  executives  with  those  of  our 
stockholders,  in  addition  to  building  long  term  value.  Adjusted  Operating  Income  is  defined  as 
operating income adjusted for unusual or nonrecurring items as determined by our Compensation 
Committee. 

–  Sales  Growth  (20%);  the  Compensation  Committee  believes  topline  sales  growth  is  key  to  our 
Company remaining competitive with larger companies.  Sales are defined as sales revenue net of 
returns on a constant currency basis. 

–  Return  on  Invested  Capital  Growth  (10%);  the  Compensation  Committee  believes  this  will 
encourage  management  to  pursue  operational  efficiencies  in  establishing  strategic  goals  and 
planning for growth.  Return on Invested Capital is defined as adjusted operating income divided 
by  the  sum  of  (i)  the  book  value  of  stockholders’  equity  plus  the  book  value  of  interest-bearing 
obligations minus total cash and cash equivalents. 

•  Non-Financial Goals for 2010 (20% of total cash bonus target) 

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–  Strategic  Accomplishments  (six  specific  goals  weighted  at  an  aggregated  80%  of  the  total  non-
financial goal): These goals relate to various strategic initiatives that the Compensation Committee 
believes will enhance the Company’s operational infrastructure. 

–  Corporate  Governance  Goals  for  2010  (two  specific  goals  weighted  at  20%  of  the  total  non-
financial goal):   These goals relate to continuing improvements in our internal processes that the 
Compensation Committee believes will generally benefit stockholders. 

Achievement of each of the target financial goals generates a variable target bonus payment (base case); reduced 
bonuses are payable on a pro rata basis for each financial goal component, starting at achievement of in excess of 
80% of the target financial goal component amount up to 140% of the target financial goal component 
amount.  Each 1% variance in actual achievement from the 100% level generates a 5% variance in the target bonus 
amount for that component, and no bonus is payable in respect of these components if achievement is 80% or less of 
the target financial component goal amount.  Increased bonuses (up to 300% of the target bonus amount for each 
component) are payable on a pro rata basis for each financial goal component amount achieved.  The non-financial 
goals are measured based on whether or not the goal is either accomplished or not accomplished during the fiscal 
year. 

Under the 2010 Bonus Plan, the Compensation Committee set the following cash bonus target amounts for 
each of our named executive officers, assuming achievement of the 2010 financial and non-financial goals at 100% 
base case target levels: 

Richard Leeds 
Bruce Leeds 
Robert Leeds 
Lawrence Reinhold 
Gilbert Fiorentino4

$1,100,000 
$   750,000 
$   750,000 
$   825,000 
$1,950,000 

The Compensation Committee believes these bonus levels are appropriate for each of our named executive 

officers. 

The 2010 Bonus Plan imposed a cap on the total bonus that could be payable to any executive at 200% of 
the  target  base  case  bonus.  The  Compensation  Committee  has  the  discretion  to  adjust  financial  targets  based  on 
such  events  as  acquisitions  or  other  one  time  charges  or  gains,  or  other  unforeseen  circumstances,  that  can  skew 
normal operating results.  Targets and bonuses were also subject to adjustment to prevent unreasonable results such 
as adjustments for mergers and acquisitions, one time charges or gains, etc.  Executives must generally be employed 
with the Company at the time the bonuses are paid out to receive the bonus. 

In addition, the Board can demand repayment to the Company of any cash bonuses paid in the event that (i) 
the  executive’s  misconduct  caused  the  Company  to  restate  its  reported  financial  results;  (ii)  the  reported  results 
created a bonus that would not have been paid based on the restated results, or (ii) the executive engages in serious 
ethical misconduct. 

2009 NEO Cash Bonus Plan 

Under the Company’s 2009 Executive Incentive Plan (approved by stockholders in March 2008 and first 
implemented for the payment of non-equity compensation to NEO’s for 2009) executive officers of the Company 
were eligible to receive an annual cash bonus, based on the Company’s achievement of certain performance-based 
goals established by the Compensation Committee relating to Operational and Financial Performance, Strategic 
Accomplishments and Corporate Governance and Oversight.  The amount of any annual award would vary based on 
performance, and was determined for each participant as a multiple of the participant’s base salary for that year 

4 Mr. Fiorentino is on administrative leave from his position with the Company.  See “Employment Arrangements of the Named 
Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments Upon Termination or Change of Control- Gilbert 
Fiorentino” at page 40 for additional information. 

30 

 
 
  
  
  
 
 
 
  
 
 
  
  
  
 
                                                           
relating to achieving one or more performance goals, up to an annual aggregate bonus per participant of $5 
million.  In the event that an award contained more than one performance goal, participants in the plan were entitled 
to receive the portion of the target percentage allocated to the performance goal achieved.  In the event that the 
Company did not achieve at least the minimum performance goals established, no award payment would be made. 

March 2009, pursuant to the Systemax Executive Incentive Plan, our Compensation Committee, with input 
from our Chief Executive Officer, established our 2009 NEO Cash Bonus Plan (the “2009 Bonus Plan”) providing  
for target cash bonuses for the NEO’s based on the achievement of certain performance-based criteria in 2009.  The 
performance goals were based on the overall performance of the Company, and recognized business unit, team 
and/or individual performance.  The Compensation Committee had the discretion to reduce the amount payable to, 
or to determine that no amount will be paid to, a participant.  The 2009 Bonus Plan implemented for 2009 the 
Executive Incentive Plan. 

Awards for Messrs. Richard, Robert, and Bruce Leeds and Mr. Reinhold under the 2009 Bonus Plan had 
the  following  components:  70%  for  short-term  financial  accomplishments  (tied  60%  to  Company  consolidated 
earnings  performance  and  10%  to  peer  group  financial  comparisons)  and  30%  for  long-term  strategic 
accomplishments  (tied  20%  to  strategic  goals,  such  as  acquisitions  and  process  improvements,  and  10%  to 
governance  and  compliance  matters).  Those  percentages  reflect  the  desire  to  reward  executives  for  maximizing 
revenue  while controlling costs in a difficult economic environment,  while recognizing  that a  number of strategic 
initiatives  must  be  accomplished  during  2009  to  properly  position  the  company  for  2010  and  beyond.  The 
applicable  base  salary  multiples  for  calculating  base  cash  bonus  awards  was  2  times  annual  salary  for  each  of 
Messrs.  Richard,  Bruce  and  Robert  Leeds  and  1  times  annual  salary  for  Mr.  Reinhold.  In  addition,  each  of  these 
executive  officers  would  receive  a  special  bonus  equal  to  50%  of  their  respective  base  target  bonus  amount  for 
successful implementation of certain management financial reporting technology enhancements in 2009. 

Achievement of the consolidated earnings, peer group and strategic goals was measured on a variable basis 
depending on the  level of accomplishment.  Achievement of the  governance and compliance and special  financial 
reporting technology goals was measured on the basis of whether or not the goals were effected in 2009. 

For each of Messrs. Richard, Bruce, and Robert Leeds and Mr. Reinhold a specific target bonus payment 
(base case) was established for the consolidated earnings goal as follows: reduced bonuses are payable on a pro rata 
basis  starting  at  achievement  in  excess  of  70%  of  the  financial  target  amount  up  to  100%  of  the  financial  target 
amount; 70% achievement of the financial target would guarantee a bonus of 50% of the target bonus amount for 
this component; and no bonus is payable in respect of this component if achievement is 70% or less of the financial 
target.  Increased bonuses (up to 400% of target bonus amount for this component) are payable on a pro rata basis 
for achieving a  financial goal amount in excess of the  financial target amount,  up to 150% of the  financial target 
amount. 

In this regard, for each of Messrs. Richard, Robert and Bruce Leeds and Mr. Reinhold, the Compensation 
Committee  set  short  term  financial  targets  based  on  comparing  the  Company’s  performance  in  achieving  organic 
sales  growth,  operating  margin  growth  and  return  on  invested  capital  growth  to  the  performance  of  a  peer  group 
comprised of the following public companies, including competitors of the  Company, based on publicly available 
information:  Insight  Enterprises  Inc.,  PC  Connection  Inc.,  PC  Mall  Inc.,  Best  Buy  Co.,  Inc.,  Amazon.com,  Inc., 
hhgregg,  MSC  Industrial  Direct  Co.,  Inc.  and  W.W.  Grainger,  Inc.  These  companies  were  selected  because  they 
have  one  or  more  of  the  following  attributes:  business  operations  in  the  industries  and  markets  in  which  the 
Company  participates,  similar  revenue  and  market  capitalization,  global  scope  of  operations  and/or  diversified 
product lines.  Bonuses in respect of the peer group companies were set on a variable basis ranging from 50% of the 
targeted bonus for this component (for underperforming the peer group) to up to 200% of the targeted bonus for this 
component  (for  significantly  overperforming  the  peer  group).  However,  the  Company  does  not  utilize 
benchmarking to establish bonus payment amounts for the Company’s NEO’s. 

The  award  for  Mr.  Fiorentino  under  the  2009  Bonus  Plan  was  based  on  (i)  the  Company’s  Technology 
Products  Group  achieving  certain  earnings  targets;  (ii)  the  Company  successfully  implementing  technology 
enhancements  in  certain  retail  stores;  and  (iii)  the  successful  implementation  of  certain  management  financial 
reporting  technology  enhancements  in  2009.  The  portion  of  the  bonus  attributable  to  the  earnings  target  was 
measured on a variable basis depending on the level of accomplishment.  The award tied to the Technology Products 

31 

 
 
  
  
  
  
Group earnings targets started with a minimum bonus of approximately $600,000 at achievement of 70% of a target 
earnings  number  (i.e.  no  bonus  if  earnings  were  less  than  70%  of  target)  and  scaled  to  a  maximum  bonus  of 
approximately  $3.4  million  at  achievement  of  160%  of  the  target.  Achievement  of  the  retail  store  and 
financialreporting technology goals was measured on the basis of whether or not the goals are either accomplished 
or not accomplished during the fiscal year. 

Under  the  2009 Plan,  the  Compensation  Committee  had  set  the  following  cash  bonus  target  amounts  for 
each of our NEO’s, assuming achievement of the 2009 financial, non-financial and special information technology 
goals at 100% base case target levels. 

Richard Leeds 
Bruce Leeds 
Robert Leeds 
Lawrence Reinhold 
Gilbert Fiorentino 

$1,701,000 
$1,410,000 
$1,410,000 
$696,000 
$2,546,000 

However, following completion of the results for fiscal 2009, Richard Leeds requested that his actual bonus 
be  reduced  to  $975,000  (a  reduction  of  $787,000)  and  Bruce  and  Robert  Leeds  each  requested  that  their  actual 
bonuses  be  reduced  to  $670,000  (a  reduction  of  $787,000  each).  The  Compensation  Committee  approved  these 
reductions. 

2008 NEO Cash Bonus Plan 

Prior to the adoption of the 2009 Bonus Plan, cash bonuses for each of Messrs. Richard, Robert and Bruce 
Leeds and for Mr. Reinhold were not based on specific metric targets but rather were subjectively determined by the 
Compensation  Committee  based  primarily  on  the  Compensation  Committee’s  belief  that  each  of  them  provided 
valuable contributions to the Company and its stockholders by managing the Company successfully and profitably 
through  a  difficult  economic  environment,  by  implementing  critical  cost  savings  initiatives  and  effecting 
opportunistic acquisitions to grow market share.  Mr. Fiorentino’s bonus prior to 2009 was based on a formula tied 
to the earnings of the Technology Products Group. 

Compensation of NEOs in 2010 

In  determining  the  compensation  of  the  Company’s  Chief  Executive  Officer  for  fiscal  year  2010  and 
approving  the  compensation  of  the  Company’s  other  NEO’s,  the  Committee  considered,  among  the  other  factors 
discussed above, the achievement of the performance based criteria established under the 2010 Bonus Plan. 

The  Compensation  Committee  determined  that  the  Company  and  management  had  performed  well, 
particularly given trends in the general economic environment that had affected the Company’s business throughout 
fiscal 2010, and that  management  had executed  well on  strategic business initiatives to  position the Company  for 
growth  while  managing  risk.  Based  on  Company  and  individual  performance,  the  Compensation  Committee 
believes  that  compensation  levels  for  fiscal  year  2010  were  consistent  with  the  philosophy  and  objectives  of  the 
Company’s compensation programs.  However, although the Company exceeded its 2010 sales target financial goal 
and achieved each of its 2010 strategic and corporate governance non-financial goals, the Company did not achieve 
its 2010 minimum adjusted operating income and return on invested capital financial goals.  Accordingly, pursuant 
to  the  2010  Bonus  Plan  formulas,  2010  non-equity  incentive  plan/bonus  compensation  for  each  named  executive 
officer was paid at only 42% of the target level. 

The  2010  threshold,  target  and  maximum  bonus  amounts  for  each  of  our  named  executive  officers  are 

found in the “Grant of Plan Based Awards” table on page 32. 

Employment Arrangements of the Named Executive Officers 

Richard Leeds 

Richard Leeds has no employment agreement and is an “at will” employee.  Base salary accounted for 55% 

32 

 
 
  
  
  
  
  
  
  
  
  
  
  
and bonus accounted for 45% of Mr. Leeds total cash compensation for 2010.  Mr. Leeds salary for 2011 is set at 
$592,200.  See  the  discussion  of  our  2010  Bonus  Plan  and  2011  Bonus  Plan  regarding  Mr.  Leeds  non-equity 
incentive awards for 2010 and 2011. 

Bruce Leeds 

Bruce Leeds has no employment agreement and is an “at will” employee.  Base salary accounted for 60% 
and bonus accounted for 40% of Mr. Leeds total cash compensation for 2010.  Mr. Leeds salary for 2011 is set at 
$493,500.  See  the  discussion  of  our  2010  Bonus  Plan  and  2011  Bonus  Plan  regarding  Mr.  Leeds  non-equity 
incentive awards for 2010 and 2011. 

Robert Leeds 

Robert Leeds has no employment agreement and is an “at will” employee.  Base salary accounted for 60% 
and bonus accounted for 40% of Mr. Leeds total cash compensation for 2010.  Mr. Leeds salary for 2011 is set at 
$493,500.  See  the  discussion  of  our  2010  Bonus  Plan  and  2011  Bonus  Plan  regarding  Mr.  Leeds  non-equity 
incentive awards for 2010 and 2011. 

Lawrence Reinhold 

The  Company  entered  into  an  employment  agreement  with  Mr.  Reinhold  on  January  17,  2007.  The 
agreement  provides  for  a  minimum  base  salary  of  $400,000  (which  may  be  increased  at  the  discretion  of  the 
Company)  and  a  bonus  (which  the  agreement  states  is  expected  to  be  at  least  equal  to  50%  of  the  base  salary) 
assuming  Mr.  Reinhold  meets  certain  performance  objectives  (including  the  Company’s  financial  performance 
objectives) established for him by the Company.  He is entitled to receive a car allowance or a Company-leased car. 

Mr.  Reinhold’s  bonus  for  2010  was  determined  as  described  above  under  the  heading  2010  Named 
Executive Officer Cash Bonus Plan.  Mr. Reinhold received a grant of equity compensation in 2009 in the form of 
stock options. The decision by the Compensation Committee to award Mr. Reinhold stock options was based on Mr. 
Reinhold’s significant accomplishments  in 2009 as  well as a desire to further align  his interests  with those of the 
Company’s stockholders.  Base salary accounted for 57% and bonus accounted for 43% of Mr. Reinhold’s total cash 
compensation  for  2010.  In  2010,  Mr.  Reinhold  received  a  grant  of  175,000  restricted  stock  units  under  the  2010 
Long  Term  Incentive  Plan.  The  restricted  stock  units  vest  in  ten  equal  annual  installments  of  17,500  units  each,  
beginning  on  May  15,  2011.  As  in  2009,  the  Compensation  Committee  decided  to  make  this  equity  award  in 
recognition of Mr. Reinhold’s accomplishments in 2010 and in order to further align his interests with those of our 
stockholders.  His salary for 2011 is set at $487,200. 

Compensation  that  may  become  payable  following  the  termination  of  his  employment  or  a  change  in 
control of the company, and other terms of the employment agreement related to such events, are discussed below 
under “—Potential Payments Upon Termination or Change in Control.” 

Gilbert Fiorentino5

On October 12, 2004, the Company entered into an employment agreement  with Gilbert Fiorentino.  The 
agreement was effective as of June 1, 2004 and expires on December 31, 2013 unless terminated sooner under the 
terms of the agreement. 

Mr.  Fiorentino’s  compensation  consists  of  a  base  salary  at  the  initial  annual  rate  of  $400,000  (which  is 
increased by five percent per year subject to certain Company earnings requirements) and a performance bonus of 

5 As previously reported in the Company’s Form 8-K filed on April 20, 2011, on April 18, 2011 the Company notified Mr. 
Fiorentino that it intends to terminate his employment pursuant to the terms of his employment agreement.  As required by his 
agreement, the Company has scheduled a meeting of its Executive Committee for May 3, 2011 to address this matter.  Following 
that meeting, the Company will make its final determination as to his employment.  Mr. Fiorentino has been placed on 
administrative leave pending the outcome of the meeting. See “Potential Payments Upon Termination or Change of Control- 
Gilbert Fiorentino” at page 40 for additional information.  

33 

 
 
  
  
  
  
  
  
  
  
 
  
 
  
                                                           
$250,000  per  year  (similarly  increasing  annually)  provided  that  he  meets  certain  performance  criteria  previously 
established  from  time  to  time  by  the  Executive  Committee  of  the  Board  of  Systemax.  He  is  also  eligible  for  an 
additional bonus, in the discretion of the Board. 

Mr. Fiorentino’s 2010 bonus was determined under the 2010 Bonus Plan as a specified percentage of the 
worldwide  EBIT  of  the  Company’s  technology  products  business,  and  also  took  into  account  achievement  of  the 
retail store and technology enhancement and information technology goals, for which he is responsible in order to 
most accurately reflect Mr. Fiorentino’s direct contribution to the Company and the sustained year over year growth 
of  the  business.  Base  salary  accounts  for  37%  and  non-equity  incentive  compensation  accounted  for  63%  of  Mr. 
Fiorentino’s  total  cash  compensation  for  2010.  Mr.  Fiorentino  received  no  stock  options  or  other  stock  based 
incentive grants in 2010, 2009 or 2008.  His salary for 2011 is set at $511,350. 

Additional benefits include  medical, dental and life and disability  insurance benefits, participation in our 
401(k) plan, and an automobile allowance.  The Company has also agreed to make certain “gross up” payments if 
other payments to Mr. Fiorentino are deemed by the IRS to be subject to excise tax. 

Under  his  employment  agreement,  the  vesting  schedule  of  previously  granted  options  was  accelerated  as 
follows: Mr. Fiorentino’s option to purchase 350,000 shares of Company stock, granted on February 28, 2003, at an 
exercise price of $1.76 per Share and his option to purchase 50,000 shares of Company stock, granted on April 1, 
2003, at an exercise price of $1.95 per Share both would vest at 20% per year with the first 20% vesting on October 
12, 2004 (the date of execution of the employment agreement).  Mr. Fiorentino also was granted new options under 
the Company’s 1999 Long Term Stock Incentive Plan for 166,667 shares, and the agreement obligated the Company 
to  issue  additional  options  on  166,667  shares  in  each  of  August  2005  and  2006,  at  the  then-fair  market 
value.  Options vest in five annual cumulative installments of 20% each, subject to earlier termination. 

Mr. Fiorentino was also granted, pursuant to a restricted stock unit agreement (the form of which is part of 
his  employment  agreement),  1,000,000  restricted  stock  units  under  the  1999  Long  Term  Stock  Incentive  Plan 
conditioned  on  stockholder  approval  and  the  satisfaction  of  certain  performance  conditions  based  on  the  earnings 
before interest, taxes, depreciation and amortization in fiscal 2004 or fiscal 2005.  Such restricted stock units vest in 
accordance  with the  following  schedule: 200,000 on May  31, 2005 and 100,000  on  April 1, 2006 and each  April 
thereafter, until April 1, 2013, subject to earlier termination.  The restricted stock units do not reflect actual issued 
shares; shares are distributed within 30 days after a “Distribution Event”.  A Distribution Event is defined as (x) the 
earliest of the date that Mr. Fiorentino is no longer employed by the Company, the date of a change of control (as 
defined) or January 1, 2006 for the units that vest in 2005 or (y) the date on  which any subsequent  units  vest  for 
units  that  vest  after  2005.  If  the  Company  pays  dividends  or  makes  other  distributions  during  the  term  of  the 
restricted  stock  agreement,  however,  Mr.  Fiorentino  has  the  right  to  receive  equivalent  payments  under  certain 
circumstances, but shares of Company stock shall only be distributed when there is a Distribution Event. 

Mr. Fiorentino’s total compensation for 2010 was higher than the Company’s other NEO’s primarily as a 
result of the proportionally higher level of non-equity incentive plan/bonus compensation granted to Mr. Fiorentino 
for 2010. 

Compensation  that  may  become  payable  following  the  termination  of  his  employment  or  a  change  in 
control of the Company, and other terms of the employment agreement related to such events, are discussed below 
under “—Potential Payments Upon Termination or Change in Control.” 

2011 NEO Cash Bonus Plan 

In  March  2011,  pursuant  to  the  2010  Long  Term  Incentive  Plan  previously  adopted  by  the  Board  of 
Directors and by the stockholders at the 2010 Annual Meeting, our Compensation Committee, with input from our 
Chief Executive Officer, established our 2011 NEO Cash Bonus Plan (“2011 Bonus Plan”) providing for target cash 
bonuses for the NEO’s based on the achievement of certain financial and non-financial performance-based criteria in 
2011.  The 2011 Bonus Plan implemented for 2011 the 2010 Long Term Incentive Plan and pertains specifically to 
the payment of non-equity incentive compensation to NEO’s for 2011. 

For 2011, such financial and non-financial goals, the percentage of the executive’s entire cash bonus tied to 

such goals and the weighting of each component under such goal, were as follows: 

34 

 
 
  
  
  
  
 
  
  
  
•  Financial Goals (80% of total cash bonus target) 

–  Adjusted Operating Income Growth (60%); the Compensation Committee believes this is the most 
important  individual  component  and  aligns  the  interests  of  our  executives  with  those  of  our 
stockholders,  in  addition  to  building  long  term  value.  Adjusted  Operating  Income  is  defined  as 
operating income adjusted for unusual or nonrecurring items as determined by our Compensation 
Committee. 

–  Sales  Growth  (20%);  the  Compensation  Committee  believes  topline  sales  growth  is  key  to  our 
Company  achieving  the  scale  necessary  to  remain  competitive  with  larger  companies.  Sales  are 
defined as sales revenue net of returns on a constant currency basis. 

•  Non-Financial Goals for 2010 (20% of total cash bonus target) 

–  Strategic Accomplishments (seven specific goals weighted at an aggregated 70% of the total non-
financial  goal):  These  goals  relate  to  various  strategic  initiatives  relating  to  enhancing  our 
management and business information systems, and implementing distribution/warehouse system 
improvements.  The  Compensation  Committee  believes  these  initiatives  will  enhance  the 
Company’s operational infrastructure and efficiency. 

–  Corporate  Governance  Goals  for  2010  (three  specific  goals  weighted  at  30%  of  the  total  non-
financial  goal):   These  goals  relate  to  continuing  improvements  in  our  internal  processes  and 
procedures that the Compensation Committee believes will generally benefit stockholders. 

Achievement of each of the target  financial goals  generates a  variable target bonus payment (base case); 

reduced  bonuses  are  payable  on  a  pro  rata  basis  for  each  financial  goal  component,  starting  at  achievement  of  in     
excess  of  80%  of  the  target  financial  goal  component  amount  up  to  140%  of  the  target  financial  goal  component 
amount.  Each 1% variance in actual achievement from the 100% level generates a 5% variance in the target bonus 
amount for that component, and no bonus is payable in respect of these components if achievement is 80% or less of 
the  target  financial  component  goal  amount.  Increased  bonuses  (up  to  300%  of  the  target  bonus  amount  for  each 
component) are payable on a pro rata basis for each financial goal component amount achieved.  The non-financial 
goals are measured based on whether or not the goal is either accomplished or not accomplished during the fiscal 
year. 

Under the 2011 Bonus Plan, the Compensation Committee set the following cash bonus target amounts for 
each of our named executive officers, assuming achievement of the 2011 financial and non-financial goals at 100% 
base case target levels: 

Richard Leeds 
Bruce Leeds 
Robert Leeds 
Lawrence Reinhold 
Gilbert Fiorentino6

$1,100,000 
$   750,000 
$   750,000 
$   825,000 
$1,950,000 

The Compensation Committee believes these bonus levels are appropriate for each of our named executive 
officers; these bonus levels are the same as those that were set for the named executive officers in 2010, and take 
into account the 2011 base salary increases discussed below.  The 2011 salary  increases reflect the  Compensation 
Committee’s view that such increases are appropriate in light of 2011 NEO bonuses being set at the same level as 
2010 and 2010 NEO base salary having been held at the same level as 2009. 

The 2011 Bonus Plan imposes a cap on the total bonus that could be payable to any executive at 300% of 

6 Mr. Fiorentino has been placed on administrative leave from his position with the Company pending the outcome of the 
meeting.  See “Employment Arrangements of the Named Executive Officers- Gilbert Fiorentino” at page 33 and “Potential 
Payments Upon Termination or Change of Control- Gilbert Fiorentino” at page 40 for additional information. 

35 

 
 
  
 
  
   
  
   
  
 
  
 
  
   
  
  
  
 
 
  
                                                           
the  target  base  case  bonus.  The  Compensation  Committee  has  the  discretion  to  adjust  financial  targets  based  on 
such  events  as  acquisitions  or  other  one  time  charges  or  gains,  or  other  unforeseen  circumstances,  that  can  skew 
normal operating results.  Targets and bonuses are also subject to adjustment to prevent unreasonable results in the 
strict  application  of  these  formulas.  Executives  must  generally  be  employed  with  the  Company  at  the  time  the 
bonuses are paid out to receive the bonus. 

In addition, the Board can demand repayment to the Company of any cash bonuses paid in the event that (i) 
the  executive’s  misconduct  caused  the  Company  to  restate  its  reported  financial  results;  (ii)  the  reported  results 
created a bonus that would not have been paid based on the restated results, or (ii) the executive engages in serious 
ethical misconduct. 

Compensation Committee Report to Stockholders* 

The Compensation Committee of the Board has reviewed and discussed the Compensation Discussion and 
Analysis  required  by  Item  402(b)  of  Regulation  S-K,  which  appears  in  this  proxy  statement,  with  our 
management.  Based on this review and discussion, the Compensation Committee recommended to the Board that 
the Compensation Discussion and Analysis be included in this proxy statement on Schedule 14A. 

COMPENSATION COMMITTEE 
Robert D. Rosenthal (Chairman) 
Stacy S. Dick 
Marie Adler-Kravecas 

The information contained in this Compensation Committee Report shall not be deemed to be “soliciting 
material”  or  to  be  “filed”  with  the  SEC,  nor  shall  such  information  be  incorporated  by  reference  into  any  filings 
under the Securities Act of 1933, as amended, which we refer to as the Securities Act, or under the Exchange Act, 
except to the extent that we specifically incorporate this information by reference into any such filing. 

Compensation Committee Interlocks and Insider Participation 

The  members  of  the  Company’s  Compensation  Committee  for  fiscal  year  2010  were  Marie  Adler-
Kravecas,  Robert  D.  Rosenthal  and  Stacy  S.  Dick.  The  Company  does  not  employ  any  member  of  the 
Compensation  Committee  and  no  member  of  the  Compensation  Committee  has  ever  served  as  an  officer  of  the 
Company.  In  addition,  none  of  our  directors  serving  on  the  Compensation  Committee  has  any  relationship  that 
requires disclosure under SEC regulations. 

36 

 
 
  
  
  
  
  
 
  
  
SUMMARY COMPENSATION TABLE 

The  following  table  sets  forth  the  compensation  earned  by  the  Chief  Executive  Officer  (“CEO”,  our 
principal  executive  officer),  Chief  Financial  Officer  (“CFO”,  our  principal  financial  officer),  and  the  three  most 
highly compensated officers other than the CEO and CFO (collectively the “Named Executive Officers”) for fiscal 
years 2008, 2009 and 2010: 

Name and 
Principal 
Position 

  Year 

Salary 
($) 

Bonus 
($) 

Stock 
Awards 
($)(1) 

Option 
Awards 
($) (2) 

Non-Equity 
Incentive Plan 
Compensation 
($) (3) 

All Other 
Compensation 
($) 

Total 
($) 

       462,000 
975,000 
- 

       23,704 
21,394 
26,522 

(4)   

  1,052,704   
1,563,394 
1,126,522   

       315,000 
       670,000 
       - 

       315,000 
       670,000 
       - 

       20,349 
       18,321 
       21,329 

       19,064 
       16,063 
       20,003 

       23,776 
26,531 
22,923 

(4)   

(4)   

(5)   

  798,291    
  1,158,321   
  846,329    

  797,006    
  1,156,063   
  845,003    

  3,010,438   
2,230,526 
1,156,423 

      2,168,250         

1,013,170 
353,250 

       346,500 
719,200 
- 

- 
- 

Richard Leeds 
Chairman and Chief 
Executive Officer 

  2010 
2009 
2008 

    567,000        
- 
567,000 
550,000        - 
550,000        

Bruce Leeds 
Vice Chairman 

Robert Leeds 
Vice Chairman 

  2010 
  2009 
  2008 

  2010 
  2009 
  2008 

    470,000          
    470,000        - 
    450,000        375,000        - 

    470,000          
    470,000        - 
    450,000        375,000        - 

      - 

      - 
      - 

      - 

Lawrence  Reinhold   2010 
2009 
Executive 
Vice 
President  and  Chief 
2008 
Financial Officer 

    471,912          
- 
325,000 

471,625 
455,250 

Gilbert Fiorentino 
Chief  Executive  – 
Technology 
Products Group7

  2010 
2009 
2008 

    501,753          
- 
- 

501,378 
476,875 

- 
- 

       819,000 

       25,773 

2,245,000 
1,400,000 

325,195 
622,945 

(5) (6)    1,346,486   
3,071,573 
(6) 
2,499,820 
(6) 

    (1) This column represents the aggregate grant date fair value of the stock awards calculated in accordance with 
FASB ASC Topic 718. See Note 8, "Shareholders' Equity" in the Notes to Consolidated Financial Statements of 
our Annual Report on Form 10-K for the year ended December 31, 2010, for further information regarding share-
based compensation. 

    (2) This column represents the fair value of the stock option on the grant date determined in accordance with the 
provisions  of  ASC  718.  As  per  SEC  rules  relating  to  executive  compensation  disclosure,  the  amounts  shown 
exclude the impact of forfeitures related to service based vesting conditions. These amounts were calculated using 
the  Black-Scholes  option-pricing  model.  For  additional  information  regarding  assumptions  made  in  calculating 
the  amount  reflected  in  this  column,  please  refer  to  Note  8  to  our  audited  consolidated  financial  statements, 
included in our Annual Report on Form 10-K for fiscal year 2010. 

    (3) The 2009 figures in this column represent the amount earned in fiscal year 2009 (although paid in fiscal year 
2010) pursuant to the 2009 Bonus Plan and the 2010 figures in this column represent the amount earned in fiscal 
year  2010  (although  paid  in  fiscal  year  2011)  pursuant  to  the  2010  Bonus  Plan.  For  more  information,  see  the 
Grants of Plan-Based Awards table below.  Because these payments, as well as the payment that Mr. Fiorentino 
earned in 2008, were based on predetermined performance metrics, these amounts are reported in the Non-Equity 
Incentive Plan column. 

7 Mr. Fiorentino is on administrative leave from his position with the Company.   See “Employment Arrangements of the Named 
Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments Upon Termination or Change of Control- Gilbert 
Fiorentino” at page 40 for additional information. 

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    (4) Auto-related expenses. 

    (5) Includes auto-related expenses and Company 401(k) contributions. 

    (6) Does  not  include  certain  monetary  and  non-monetary  Company  assets  obtained  by  Mr.  Fiorentino  without 

Company authorization, and which the Company is attempting to quantify and recover from him. 

GRANTS OF PLAN-BASED AWARDS 

The following table sets forth the estimated possible payouts under the cash incentive awards granted to our 
named executive officers in respect of 2010 performance, and the restricted stock award granted to one of our named 
executive officers in 2010. 

All 
Other 
Stock Awards: 
of 
Number 
Shares 
of 
Stock or Units 
(#) 

Grant 
Date 
Fair  Value  of 
Stock Award 
($/Sh) 

Name 

Grant 
Date 

Richard Leeds 

Bruce Leeds 

Robert Leeds 

Lawrence P. 
Reinhold (2) 

Estimated Future Payouts Under Non-Equity  
Incentive Plan Awards (1) 
Target 
Threshold 
($) 
($) 

Maximum 
($) 

264,000 

1,100,000 

2,860,000 

180,000 

750,000 

1,950,000 

180,000 

750,000 

1,950,000 

- 

- 

- 

Gilbert Fiorentino8

   8/25/10 

468,000 

1,950,000 

5,070,000 

- 

198,000 
- 

825,000 
- 

2,145,000 
- 

- 
175,000 

- 

- 

- 

- 
12.39 

- 

(1) 
(2) 

Amounts presented assume payment of threshold, target and maximum awards at the applicable level. 
The restricted stock award granted to Mr. Reinhold in August 2010 vests in ten equal installments annually, 
commencing on May 15, 2010. 

8 See “Employment Arrangements of the Named Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments 
Upon Termination or Change of Control- Gilbert Fiorentino” at page 40 for additional information. 

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OUTSTANDING EQUITY AWARDS AT FISCAL YEAR END 2010 

The  following  table  sets  forth  information  regarding  stock  option  and  restricted  stock  awards  previously 

granted which were outstanding at the end of fiscal year 2010. 

The market value of the stock award is based on the closing price of one share of our common stock as of 

December 31, 2010, which was $14.10. 

  Option Awards 

    Stock Awards 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#) 
Exercisable 
(b) 

Number of 
Securities 
Underlying 
Unexercised 
Options 
(#) 
Unexercisable 
(c) 

Option 
Exercise 
Price 
($) 
(e) 

Option 
Expiration 
Date 
(f) 

    75,000 
    25,000 
    25,000 

    25,000 
    25,000 
    75,000 

(1)   $ 20.15 
(1)   $ 11.51 
(1)   $ 13.19 

    1/17/17 
    3/11/18 
    5/17/19 

  70,000 
    10,000 
    166,667 
    166,667 
    166,667 
    - 

(3)     - 
    - 
    - 
    - 

    - 

  $ 1.76 
  $ 1.95 
  $ 5.65 
  $ 6.80 
  $ 8.06 
    - 

    2/28/13 
    4/1/13 
    10/11/14 
    3/22/16 
    8/25/16 
      - 

Market 
Value 
of Shares or 
Units 
of 
Stock 
That  Have 
Not 
Vested 
($) 
(h) 

    - 
    - 
    - 

(2)   $ 2,168,250    

    - 
    - 
    - 
    - 
    - 

(4)   $ 4,230,000    

Number of 
Shares 
or Units of 
Stock That 
Have Not 
Vested 
(#) 
(g) 

      - 
      - 
      - 
      175,000 
      - 
      - 
      - 
      - 
      - 
      300,000 

Name 
(a) 

Lawrence Reinhold 

Gilbert Fiorentino9

(1) Options vest 25% per year over four years from date of grant. 

(2) Restricted shares vest in ten equal installments of 17,500 shares beginning May 15, 2011. 

(3) Granted pursuant to Mr. Fiorentino’s employment agreement (see page 28 above). Options vest 20% per year over 
five years from date of grant, subject to earlier termination. 

(4) The remaining restrictions lapse annually in 100,000 share increments through April 2013, subject to earlier 
termination. 

9 See “Employment Arrangements of the Named Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments 
Upon Termination or Change of Control- Gilbert Fiorentino” at page 40 for additional information.    Mr. Fiorentino has been 
placed on administrative leave. 

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OPTION EXERCISES AND STOCK VESTED 

The  following  table  sets  forth  information  regarding  exercise  of  options  to  purchase  shares  of  the 
Company’s  common  stock  and  vesting  of  restricted  stock  units  by  the  named  executive  officers  that  exercised 
options or whose restricted stock vested during fiscal year 2010: 

Option Awards 

    Restricted Stock Units Awards 

Name 
(a) 
Gilbert Fiorentino 

Number of Shares 
Acquired on Exercise 
(#) 
(b) 

Value  Realized  on 
Exercise 
($) (1) 
(c) 

Number  of  Shares 
Acquired on Vesting 
(#) 
(d) 

Value Realized 
on Vesting 
($) (2) 
(e) 

    100,000 

    $2,190,000 

(1)  The  amount  in  this  column  reflects  the  aggregate  dollar  amount  realized  upon  the  exercise  of  the  options, 
determined by the difference between the market value of the underlying shares of common stock at exercise and the 
exercise price of the options. 

(2) The amount in this column reflects the aggregate dollar amount realized upon the vesting of the restricted stock 
unit, determined by the market value of the underlying shares of common stock on the vesting date. 

POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE IN CONTROL 

Gilbert Fiorentino10

Pursuant to Mr. Fiorentino’s employment agreement, the Company may terminate the agreement  without 
cause  on  30  days’  notice  provided  certain  severance  payments  are  made.  If  Mr.  Fiorentino  is  terminated  by  the 
Company without cause (as defined in the agreement), under most circumstances he would become vested in at least 
half  of  the  restricted  stock  units  that  were  awarded  to  him  (or  all  of  such  units  under  certain  circumstances  if  a 
“Qualified  Change  of  Control”  as,  defined  in  the  agreement,  had  occurred),  subject  to  the  Company’s  right  to 
redeem  such  units.  In  addition,  Mr.  Fiorentino  is  entitled  to  a  special  bonus  of  0.85%  of  the  total  proceeds  of  a 
“qualified” change of control transaction upon the first occurrence of a change of control meeting certain conditions. 

Under his Employment  Agreement, Mr. Fiorentino is entitled to 15 days  notice of  termination for cause, 
and is provided with the opportunity (together with his counsel) to meet with the Executive Committee to discuss 
the issues described in the notice.  On April 18, 2011, the Company provided Mr. Fiorentino with notice of its intent 
to  terminate  his  employment pursuant  to  his  Employment  Agreement,  and  the  Executive  Committee  meeting  is 
scheduled  for  May  3,  2011.  Following  the  meeting  the  Company  will  make  a  final  determination  regarding  Mr. 
Fiorentino’s employment.  In the event he is terminated for cause, the Company is obligated to pay him any accrued 
but unpaid base salary and vacation pay. 

Mr.  Fiorentino  is  subject  to  a  two-year  non-competition  covenant  following  termination  of  employment, 
although such period can be shortened to one year or lengthened to three years by the Company in the event of a 
termination without “cause” (as defined).  The Company is obligated to continue the employee’s salary and certain 
other benefits for such non-competition period after an early termination by (a) the Company other than for cause or 
(b) the employee for “good reason” (as defined) or after the expiration of the agreement at its scheduled termination 

10 See “Employment Arrangements of the Named Executive Officers- Gilbert Fiorentino” at page 33 for additional information. 

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date.  In  the  event  of  a  termination  without  “cause”  by  the  Company  or  a  termination  by  the  employee  for  “good 
reason,” certain unvested restricted stock units generally vest and certain options may vest.  In certain instances the 
Company has the right to redeem vested restricted stock units at fair market value. 

Lawrence Reinhold 

Mr.  Reinhold’s  employment  agreement  is  terminable  upon  death  or  total  disability,  by  the  Company  for 
“cause”  (as  defined)  or  without  cause,  or  by  the  employee  voluntarily  for  any  reason  or  for  “good  reason”  (as 
defined).  In  the  event  of  termination  for  death,  disability,  cause  or  voluntary  termination  by  Mr.  Reinhold,  the 
Company will owe no further payments other than as applicable under disability or medical plans, any accrued but 
unused vacation time (up to four weeks) and, in the event of termination for disability or death, the pro rata portion 
of any bonus which would otherwise be paid.  If Mr. Reinhold resigns for good reason or if the Company terminates 
him  for  any  reason  other  than  disability,  death  or  cause,  he  shall  also  receive  severance  payments  equal  to  12 
months’  base  salary  (or  24  months’  base  salary  if  termination  is  within  60  days  prior  to  or  one  year  following  a 
“change of control,” as defined), one year’s bonus based on his average annual bonus for the prior two years (unless 
he was employed for less than two years in which case he will receive a prorated bonus) and a reimbursement of 
costs for COBRA insurance coverage in addition to the payments paid for other terminations. 

Termination of Employment Without Change In Control 

The table below sets forth the severance payments that would have been made had the employment of Mr. 
Reinhold  or  Mr.  Fiorentino  (as  defined  in  their  employment  agreements)  been  terminated  without  cause  in  a 
situation not involving a change in control, based on a hypothetical termination date of January 1, 2011, the last day 
of the Company’s fiscal year 2010, and using the closing price of our common stock on December 31, 2010.  These 
amounts are estimates and the actual amounts to be paid can only be determined at the time of the termination of the 
officer’s employment. 

Cash 
Compensation 
(Salary 
Bonus) 
($) 

and 

of 

Stock 

Value 
Accelerated 
Vesting 
of 
Awards 
($) 

Name 
Lawrence P. Reinhold       1,004,762 
Gilbert Fiorentino11
   1,822,506 

(1)       2,467,500 
(3)       1,410,000 

Medical and 
Other Benefits 
($) 
(2)       - 
(4)       51,546 

Total 
($) 

      3,472,262 
(5)       3,284,052 

(1)  Represents one year’s salary of $471,912 and an average yearly cash bonus of $532,850 paid to Mr. Reinhold 

for fiscal years 2009 and 2010. 

(2)  Represents accelerated vesting of 175,000 restricted stock units. 

(3)  Represents two years’ salary of $501,753 per year and cash bonus of  $819,000 for fiscal year 2010. 

(4)  Represents accelerated vesting of 100,000 restricted stock units. 

(5)  Represents two years’ medical and other benefits. 

11 Mr. Fiorentino is on administrative leave from his position with the Company.   See “Employment Arrangements of the Named 
Executive Officers- Gilbert Fiorentino” at page 33 for additional information.  

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Change In Control Payments 

The  table  below  sets  forth  the  change  in  control  payments  that  would  have  been  made  based  on  a 
hypothetical change of control date of January 1, 2011, the last day of the Company’s fiscal year 2010, and using the 
closing price of our common stock on December 31, 2010.  These amounts are estimates and the actual amounts to 
be paid can only be determined at the time of the change of control. 

Cash 
Compensation 
(Salary 
and 
Bonus) 
($) 

Value of 
Accelerated 
Vesting 
of 
Awards 
($) 
(1)(2)       2,467,500 
(4)(5)       4,230,000 

Stock 

Name 
Lawrence P. Reinhold        1,476,674 
Gilbert Fiorentino12
   1,822,506 

Medical and 
Other Benefits 
($) 
(3)       - 
(6)       51,546 

Total 
($) 

      4,290,006 
(7)       6,104,052 

(2) 
(8) 

 (1)  Represents two years’ salary of $471,912 per year and an average yearly cash bonus of $532,850 paid to Mr. 

Reinhold for the fiscal years 2009 and 2010. 

(2)  Payments are to Mr. Reinhold only if he is terminated without “cause” or resigns for “good reason” within 60 

days prior to, or one year following, a Change of Control. 

(3)  Represents accelerated vesting of 175,000 restricted units. 

(4)  Represents two years’ salary of $501,753 per year and cash bonus of $819,000 for fiscal year 2010. 

(5)  Upon a “Qualifying  Change  of Control” as defined in his  employment agreement, Mr. Fiorentino  would also 
receive  0.85%  of  “Qualifying  Value”  of  “Qualifying  Change  of  Control”  transaction  as  defined  in  his 
employment agreement. 

(6)  Represents accelerated vesting of 300,000 restricted stock units. 

(7)  Upon  a  change  in  control,  Mr.  Fiorentino  may  be  subject  to  certain  excise  taxes  under  Section  280G  of  the 
Code.  The Company has agreed to reimburse Mr. Fiorentino for those excise taxes as well as for any income 
and  excise  taxes  payable  by  the  officers  as  a  result  of  any  such  reimbursement  capped  at  $6  million  in  the 
aggregate. 

(8)  Plus  additional  amounts  for  a  “Qualifying  Change  of  Control”  payment  as  described  in  footnote 

(5).  Reimbursement of excise taxes as described in footnote (7) may also be due. 

12 Mr. Fiorentino is on administrative leave from his position with the Company. See “Employment Arrangements of the Named 
Executive Officers- Gilbert Fiorentino” at page 33 and “Potential Payments Upon Termination or Change of Control- Gilbert 
Fiorentino” at page 40 for additional information. 

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DIRECTOR COMPENSATION 

The Company’s policy is not to pay compensation to Directors who are also employees of the Company or 
its subsidiaries. Each non-employee Director receives annual compensation as follows, commencing June 11, 2010: 
$65,000 per year as base compensation, $10,000 per year for each committee chair, except for the Audit Committee 
Chair who receives $20,000, and a grant each year of shares of Company stock (restricted for sale for two years) in 
an  amount  equal  to  $40,000  divided  by  the  fair  market  value  of  such  stock  on  the  date  of  grant.  The  Lead 
Independent  Director,  currently  Robert  D.  Rosenthal,  also  receives  an  additional  $20,000  per  year.  The  restricted 
stock  grants  are  made  pursuant  to  the  Company’s  2006  Stock  Incentive  Plan  for  Non-Employee  Directors,  which 
was approved by the Company’s stockholders at the 2006 Annual Stockholders’ Meeting.  Directors are reimbursed 
for  reasonable  travel  and  out-of-pocket  expenses  incurred  for  attending  Board  and  Committee  meetings  and  are 
covered by our travel accident insurance policy for such travel. 

Director Compensation For Fiscal Year 2010 

The following table sets forth compensation information regarding payments in 2010 to our non-employee 

Directors: 

Name 
(a) 
Robert D. Rosenthal 
Stacy S. Dick 
Marie Adler-Kravecas 

Fees Earned 
or Paid in 
Cash 
($) 
(b) 

      125,000 
      105,000 
      85,000 

Stock 
Awards 
($) (1) 
(c) 
         25,000 
         25,000 
         25,000 

Option 
Awards 
($) (2) 
(d) 

Total 
($) 
(h) 

      150,000 
      130,000 
      110,000 

(1)  This column represents the fair value of the stock award on the grant date determined in accordance  with the 
provisions of ASC 718. As per SEC rules relating to executive compensation disclosure, the amounts shown exclude 
the impact of forfeitures related to service based vesting conditions. These amounts were calculated using the Black-
Scholes  option-pricing  model.  For  additional  information  regarding  assumptions  made  in  calculating  the  amount 
reflected  in  this  column,  please  refer  to  Note  8  to  our  audited  consolidated  financial  statements,  included  in  our 
Annual Report on Form 10-K for fiscal year 2010. 

(2)  This column represents the fair value of the stock option award on the grant date determined in accordance with 
the  provisions  of  ASC  718.  As  per  SEC  rules  relating  to  executive  compensation  disclosure,  the  amounts  shown 
exclude the impact of forfeitures related to service based vesting conditions. These amounts were calculated using 
the Black-Scholes option-pricing model.  For additional information regarding assumptions made in calculating the 
amount reflected in this column, please refer to Note 8 to our audited consolidated financial statements, included in 
our Annual Report on Form 10-K for fiscal year 2010. 

The  following  table  presents  the  aggregate  number  of  outstanding  stock  awards  and  stock  option  awards  held  by 
each of our non-employee Directors at the end of fiscal year 2010: 

Name : 
Marie Adler-Kravecas 
Robert D. Rosenthal 
Stacy S. Dick 

Stock 
Awards 
      4,134 
      8,862 
      8,862 

Option 
Awards 
         5,000 
         9,000 
         18,500 

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PROPOSAL NO. 2 
NON-BINDING ADVISORY VOTE ON EXECUTIVE COMPENSATION 

The  guiding  principles  of  the  Company’s  compensation  policies  and  decisions  include  aligning  each 
executive’s compensation with the Company’s business strategy and the interests of our stockholders and providing 
incentives  needed  to  attract,  motivate  and  retain  key  executives  who  are  important  to  our  long-term  success. 
Consistent with this philosophy, a significant portion of the total incentive compensation for each of our executives 
is  directly  related  to  the  Company’s  financial  results  and  to  other  performance  factors  that  measure  our  progress 
against the goals of our strategic and operating plans. 

Stockholders are urged to read the Compensation Discussion and Analysis section of this Proxy Statement, 
which  discusses  how  our  compensation  design  and  practices  reflect  our  compensation  philosophy.  The 
Compensation  Committee  and  the  Board  believe  that  our  compensation  design  and  practices  are  effective  in 
implementing our guiding principles. 

We  are  required  to  submit  a  proposal  to  stockholders  for  a  (non-binding)  advisory  vote  to  approve  the 
compensation of our named executives pursuant to Section 14A of the 1934 Act. This proposal, commonly known 
as a “say-on-pay” proposal, gives our stockholders the opportunity to express their views on the compensation of 
our named executives. This vote is not intended to address any specific item of compensation, but rather the overall 
compensation of our named executives and the principles, policies and practices described in this proxy statement. 
Accordingly, the following resolution is submitted for stockholder vote at the 2011 Annual Meeting: 

“RESOLVED, that the stockholders of Systemax Inc. approve, on an advisory basis, the compensation of 
its  named  executives  as  disclosed  in  the  Proxy  Statement  for  the  2011  Annual  Meeting,  including  the  Summary 
Compensation  Table  and  the  Compensation  Discussion  and  Analysis  set  forth  in  such  Proxy  Statement  and  other 
related tables and disclosures.” 

The affirmative vote of a majority of the votes cast for this proposal is required to approve, on an advisory 

basis, the compensation of the Company’s named executive officers, as disclosed in this proxy statement. 

As this is an advisory vote, the result will not be binding on the Company, the Board or the Compensation 
Committee,  although  our  Compensation  Committee  will  consider  the  outcome  of  the  vote  when  evaluating  our 
compensation principles, design and practices. Proxies submitted without direction pursuant to this solicitation will 
be voted “FOR” the approval of the compensation of the Company’s named executives, as disclosed in this proxy 
statement. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT  THE  STOCKHOLDERS 
VOTE  “FOR”  THE  APPROVAL,  ON  AN  ADVISORY  BASIS,  OF  THE  COMPENSATION  OF  ITS  NAMED 
EXECUTIVES, AS DISCLOSED IN THIS PROXY STATEMENT. 

44 

 
 
  
  
  
  
  
  
  
  
 
 
PROPOSAL NO. 3 
NON-BINDING ADVISORY VOTE ON THE FREQUENCY OF HOLDING AN ADVISORY  
VOTE ON EXECUTIVE COMPENSATION 

Pursuant to Section 14A of the 1934 Act, the Company is required at least once every six years to submit to 
stockholders for a (non-binding) advisory vote a proposal as to whether the stockholder (non-binding) advisory vote 
to  approve  the  compensation  of  its  named  executives —  Proposal No. 2  above —  should  occur  every  one,  two  or 
three years. You may cast your vote by choosing one year, two years or three years or you may abstain from voting 
when you vote for the resolution set forth below. 

In  formulating  its  recommendation, the  Board  has  determined  that  an  advisory  vote  on  executive 
compensation  every  three  years  is  the  best  approach  for  the  Company  based  on  a  number  of  considerations, 
including the following:  

•  Our  compensation  program  is  designed  to  induce  performance  over  a  multi-year  period.  A  vote 
held every three years would be more consistent with, and provide better input on, our long-term 
compensation,  which  constitutes  a  significant  portion  of  the  compensation  of  our  named 
executives; 

•  A three-year vote cycle gives the Board sufficient time to thoughtfully consider the results of the 
advisory vote and to implement any desired changes to our executive compensation policies and 
procedures; and 

•  A  three-year  cycle  will  provide  stockholders  sufficient  time  to  evaluate  the  effectiveness  of  our 
short- and long-term compensation strategies and the related business outcomes of the Company. 

Accordingly, the following resolution is submitted for stockholder vote at the 2011 Annual Meeting: 

 “RESOLVED,  that  the  option  set  forth  below  receiving  a  majority  of  the  votes  cast  by  the 
stockholders  of  Systemax  Inc.  shall  be  the  preferred  frequency  with  which  Systemax  Inc.  is  to  hold  an 
advisory vote on the approval of the compensation of its named executives included in the proxy statement: 

• 

• 

• 

yearly or 

every two years or 

every three years” 

The option of one year, two years or three years that receives a majority of votes cast by stockholders will 
be the frequency for the advisory vote on executive compensation that has been selected by stockholders.  However, 
as  this  is  an  advisory  vote,  the  result  will  not  be  binding  on  our  Board  or  the  Company.  Our  Compensation 
Committee  will  consider  (but  will  not  be  bound  by)  the  outcome  of  the  vote  when  determining  how  often  the 
Company  should  submit  to  stockholders  an  advisory  vote  to  approve  the  compensation  of  its  named  executives 
included in the Company’s proxy statement; if no option receives a majority vote, the Compensation Committee, in 
line  with  the  Board’s  recommendation,  will  follow  the  “EVERY  THREE  YEARS”’  OPTION.  Proxies  submitted 
without direction pursuant to this solicitation will be voted for the option of “EVERY THREE YEARS”. 

THE  BOARD  OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT  THE  STOCKHOLDERS 
VOTE  FOR  THE  OPTION  OF  “EVERY  THREE  YEARS”  AS  THE  FREQUENCY  WITH  WHICH 
STOCKHOLDERS  ARE  PROVIDED  AN  ADVISORY  VOTE  ON  THE  COMPENSATION  OF  ITS  NAMED 
EXECUTIVES INCLUDED IN THE COMPANY’S PROXY STATEMENT. 

45 

 
 
  
 
 
 
 
 
PROPOSAL NO. 4 
RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTANTS 

Action is to be taken at the Annual Meeting to ratify the selection of Ernst & Young LLP as independent 

registered public accountants for the Company for fiscal year 2011. 

Representatives  of  Ernst  &  Young  LLP  are  expected  to  be  present  at  the  Annual  Meeting  and  to  be 

available to respond to appropriate questions.  They will have an opportunity to make a statement if they so desire. 

Principal Accounting Fees and Services 

The following are the fees billed by Ernst & Young LLP for services rendered during fiscal years 2009 and 

2010: 

Audit and Audit-related Fees 

Ernst  &  Young  billed  the  Company  $1,731,000  for  professional  services  rendered  for  the  audit  of  the 
Company’s  annual  consolidated  financial  statements  for  fiscal  year  2010  and  its  reviews  of  the  interim  financial 
statements included in the Company’s Forms 10-Q for that fiscal year and $2,335,400 for such services rendered for 
fiscal year 2009. 

In accordance with the SEC’s definitions and rules, “audit fees” are fees that were billed to the Company 
by Ernst & Young for the audit of the Company’s annual financial statements, to be included in the Form 10-K, and 
review  of  financial  statements  included  in  the  Form  10-Qs;  for  the  audit  of  the  Company’s  internal  control  over 
financial reporting with the objective of obtaining reasonable assurance about whether effective internal control over 
financial  reporting  was  maintained  in  all  material  respects;  for  the  attestation  of  management’s  report  on  the 
effectiveness of internal control over financial reporting; and for services that are normally provided by the auditor 
in connection with statutory and regulatory filings or engagements.  “Audit-related fees” are fees for assurance and 
related  services  that  are  reasonably  related  to  the  performance  of  the  audit  or  review  of  the  company’s  financial 
statements and internal control over financial reporting, including services in connection with assisting the company 
in its compliance with its obligations under Section 404 of the Sarbanes-Oxley Act and related regulations. 

Tax Fees 

Tax  fees  included  services  for  international  tax  compliance,  planning  and  advice.  Ernst  &  Young  LLP  billed  the 
Company for professional services rendered for tax compliance, planning and advice in 2009 and 2010 an aggregate 
of $85,000 and $0, respectively. 

All Other Fees 

Other  fees  (i.e.,  those  that  are  not  audit  fees,  audit  related  fees,  or  tax  fees)  of  $1,195  and  $1,995  were 

billed by Ernst & Young LLP for fiscal years 2009 and 2010. 

The  Audit  Committee  is  responsible  for  approving  every  engagement  of  the  Company’s  independent 
registered  public  accountants  to  perform  audit  or  non-audit  services  on  behalf  of  the  Company  or  any  of  its 
subsidiaries  before  such  accountants  can  be  engaged  to  provide  those  services.  The  Audit  Committee  does  not 
delegate its pre-approval authority.  The  Audit Committee  has reviewed the services provided to the  Company by 
Ernst & Young LLP and believes that the non-audit/review services it has provided are compatible with maintaining 
the auditor’s independence. 

Stockholder ratification of the selection of Ernst & Young LLP as the Company’s independent registered 
public accountants is not required by the Company’s By-Laws or other applicable legal requirement.  However, the 
Board  is  submitting  the  selection  of  Ernst  &  Young  LLP  to  the  stockholders  for  ratification  as  a  matter  of  good 
corporate practice.  If the stockholders fail to ratify the selection, the  Audit  Committee  will reconsider  whether or 
not to continue to retain that firm.  Even if the selection is ratified, the Audit Committee at its discretion may direct 
the appointment of different independent registered public accountants at any time during the year or thereafter if it 

46 

 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
determines that such a change would be in the best interests of the Company and its stockholders. 

Vote Required for Approval 

Ratification  of  the  selection  of  Ernst  &  Young  LLP  as  the  Company’s  independent  registered  public 
accountants will require the affirmative vote of the holders of a majority of the Shares present in person or by proxy 
and entitled to vote on the issue.  There are no rights of appraisal or dissenter’s rights as a result of a vote on this 
issue. 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE RATIFICATION 
OF THE APPOINTMENT OF ERNST & YOUNG AS THE COMPANY’S INDEPENDENT REGISTERED 
PUBLIC ACCOUNTANTS FOR FISCAL 2011, WHICH IS DESIGNATED AS PROPOSAL NO. 4. 

Solicitation of Proxies 

ADDITIONAL MATTERS 

We are using the Securities and Exchange Commission, or SEC, Notice and Access rule that allows us to 
furnish our proxy materials over the internet to our stockholders instead of mailing paper copies of those materials to 
each stockholder.  As a result, beginning on or about April 29, 2011, we sent to most of our stockholders by mail a 
notice containing instructions on how to access our proxy materials over the internet and vote online.  This notice is 
not a proxy card and cannot be used to vote your shares.  If you received only a notice this year, you will not receive 
paper copies of the proxy materials unless you request the materials by following the instructions on the notice or on 
the website referred to in the notice. 

The  proxy  statement  and  annual  report  on  Form  10-K  for  fiscal  year  2010  are  available  at 

www.proxyvote.com. 

The  cost  of  soliciting  proxies  for  the  Annual  Meeting  will  be  borne  by  the  Company.  In  addition  to 
solicitation  by  mail  and  over  the  internet,  solicitations  may  also  be  made  by  personal  interview,  fax  and 
telephone.  Arrangements  will  be  made  with  brokerage  houses  and  other  custodians,  nominees  and  fiduciaries  to 
send  proxies  and  proxy  material  to  their  principals,  and  the  Company  will  reimburse  them  for  expenses  in  so 
doing.  Consistent  with  the  Company’s  confidential  voting  procedure,  Directors,  officers  and  other  regular 
employees of the Company, as yet undesignated, may also request the return of proxies by telephone or fax, or in 
person. 

Stockholder Proposals 

Stockholder  proposals  intended  to  be  presented  at  the  Annual  Meeting,  including  proposals  for  the 
nomination  of  Directors,  must  be  received  by  February  10,  2012,  to  be  considered  for  the  2012  annual  meeting 
pursuant  to  Rule  14a-8  under  the  Exchange  Act.  Stockholders  proposals  should  be  mailed  to  Systemax  Inc., 
Attention: Investor Relations, 11 Harbor Park Drive, Port Washington, NY 11050. 

Other Matters 

The Board does not know of any matter other than those described in this proxy statement that will be presented 
for action at the meeting.  If other matters properly come before the meeting, the persons named as proxies intend to 
vote the Shares they represent in accordance with their judgment. 

A COPY OF THE COMPANY’S FORM 10-K FOR FISCAL YEAR 2010 IS INCLUDED AS PART OF THE 
COMPANY’S  ANNUAL  REPORT  ALONG  WITH  THIS  PROXY  STATEMENT,  WHICH  ARE 
AVAILABLE AT www.proxyvote.com. 

47 

 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
  
Available Information 

The Company maintains an internet web site at www.systemax.com .  The Company files reports with the 
Securities  and  Exchange  Commission  and  makes  available  free  of  charge  on  or  through  this  web  site  its  annual 
reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, including all amendments 
to  those  reports.  These  are  available  as  soon  as  is  reasonably  practicable  after  they  are  filed  with  the  SEC.  All 
reports  mentioned  above  are  also  available  from  the  SEC’s  web  site  (www.sec.gov).  The  information  on  the 
Company’s  web  site  or  any  report  the  Company  files  with,  or  furnishes  to,  the  SEC  is  not  part  of  this  proxy 
statement. 

The  Board  has  adopted  the  following  corporate  governance  documents  (the  “Corporate  Governance 

Documents”): 

 • 

 • 

 • 

 • 

 • 

Corporate Ethics Policy for officers, Directors and employees; 

Charter for the Audit Committee of the Board; 

Charter for the Compensation Committee of the Board; 

Charter for the Nominating/Corporate Governance Committee of the Board; and 

Corporate Governance Guidelines and Principles. 

In accordance with the corporate governance rules of the New York Stock Exchange, each of the Corporate 

Governance Documents is available on the Company’s Company web site (www.systemax.com). 

48 

 
 
 
  
  
  
 
 
 
 
  
  
33333333

(Mark One)

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

 ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2010

or
 TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF

1934

For the transition period from

to

Commission File Number: 1-13792

Systemax Inc.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

11-3262067
(I.R.S. Employer
Identification No.)

11 Harbor Park Drive
Port Washington, New York 11050
(Address of principal executive offices, including zip code)

Registrant’s telephone number, including area code: (516) 608-7000

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, par value $ .01 per share

Securities registered pursuant to Section 12(g) of the Act: NONE

Name of each exchange on which registered
New York Stock Exchange

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes  No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes  No 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during

the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. Yes  No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit and post such files). Yes  No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best
knowledge of the registrant, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment of this Form 10-
K. 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the

definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (Check one):

Large Accelerated Filer 
Non-Accelerated Filer 

Accelerated Filer 
Smaller reporting company 

Indicate by check mark whether the registrant is a shell company (as defined in Exchange Act Rule 12b-2). Yes  No 

The aggregate market value of the voting stock held by non-affiliates of the registrant as of June 30, 2010, which is the last business day of the registrant’s most
recently completed second fiscal quarter, was approximately $158,673,326. For purposes of this computation, all executive officers and directors of the Registrant and
all parties to the Stockholders Agreement dated as of June 15, 1995 have been deemed to be affiliates. Such determination should not be deemed to be an admission that
such persons are, in fact, affiliates of the Registrant.

The number of shares outstanding of the registrant’s common stock as of March 4, 2011 was 36,791,488 shares.
Documents incorporated by reference: Portions of the Proxy Statement of Systemax Inc. relating to the 2011 annual meeting of stockholders are incorporated by
reference in Part III hereof.

TABLE OF CONTENTS

Part I

Item 1.

Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Part II

Business
General
Products
Sales and Marketing
Customer Service, Order Fulfillment and Support
Suppliers
Competition and Other Market Factors
Employees
Environmental Matters
Financial Information About Foreign and Domestic Operations
Available Information
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Submission of Matters to a Vote of Security Holders

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 5.
Item 6.
Item 7.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Item 8.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9.
Controls and Procedures
Item 9A.
Other Information
Item 9B.

Part III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Part IV

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

Item 15.

Exhibits and Financial Statement Schedules

Signatures

4
4
4
4
6
6
6
7
7
7
8
8
13
13
14
14

15
16
16
24
25
25
25
26

27
27
27
27
27

27

30

PART I

Unless otherwise indicated, all references herein to Systemax Inc. (sometimes referred to as “Systemax,” the “Company” or “we”)
include its subsidiaries.

Forward Looking Statements

This report contains forward looking statements within the meaning of that term in the Private Securities Litigation Reform Act of
1995 (Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934). Additional written or oral
forward looking statements may be made by the Company from time to time in filings with the Securities and Exchange Commission
or otherwise. Statements contained in this report that are not historical facts are forward looking statements made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements may include, but are not
limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs,
compliance with financial covenants in loan agreements, plans for acquisition or sale of assets or businesses and consolidation of
operations of newly acquired businesses, and plans relating to products or services of the Company, assessments of materiality,
predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In
addition, when used in this report, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” and “plans” and
variations thereof and similar expressions are intended to identify forward looking statements.

Forward looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified based
on current expectations. Consequently, future events and results could differ materially from those set forth in, contemplated by, or
underlying the forward looking statements contained in this report. Statements in this report, particularly in “Item 1. Business,”
“Item 1A. Risk Factors,” “Item 3. Legal Proceedings,” “Item 7. Management’s Discussion and Analysis of Financial Condition and
Results of Operations,” and the Notes to Consolidated Financial Statements describe certain factors, among others, that could
contribute to or cause such differences.

Other factors that may affect our future results of operations and financial condition include, but are not limited to, unanticipated
developments in any one or more of the following areas, as well as other factors which may be detailed from time to time in our
Securities and Exchange Commission filings:












risks involved with e-commerce, including possible loss of business and customer dissatisfaction if outages or
other computer-related problems should preclude customer access to us
general economic conditions, such as decreased consumer confidence and spending, reductions in manufacturing
capacity, and inflation could result in our failure to achieve our historical sales growth rates and profit level
the markets for our products and services are extremely competitive and if we are unable to successfully respond
to our competitors’ strategies our sales and gross margins will be adversely affected
state sales tax laws may be changed which could result in ecommerce and direct mail retailers having to collect
sales taxes in states where the current laws do not require us to do so
goodwill and intangible assets may become impaired resulting in a charge to earnings
our substantial international operations are subject to risks such as fluctuations in currency rates ,foreign
regulatory requirements, political uncertainty and the management of our growing international operations

 managing various inventory risks, such as being unable to profitably resell excess or obsolete inventory and/or the

loss of product return rights and price protection from our vendors
effective management of our rapid growth in retail stores in North America


 meeting credit card industry compliance standards in order to maintain our ability to accept credit cards


significant changes in the computer products retail industry, especially relating to the distribution and sale of such
products
timely availability of existing and new products
risks associated with delivery of merchandise to customers by utilizing common delivery services
the effect on us of volatility in the price of paper and periodic increases in postage rates
borrowing costs or availability
pending or threatened litigation and investigations
the availability of key personnel
the continuation of key vendor relationships
the operation of the Company’s management information systems
the ability to maintain satisfactory credit arrangements











Readers are cautioned not to place undue reliance on any forward looking statements contained in this report, which speak only as of
the date of this report. We undertake no obligation to publicly release the result of any revisions to these forward looking statements
that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unexpected events.

3

Item 1. Business.

General

Systemax is primarily a direct marketer of brand name and private label products. Our operations are organized in two reportable
business segments — Technology Products and Industrial Products.

Our Technology Products segment sells computers, computer supplies and consumer electronics which are marketed in North
America and Europe. Most of these products are manufactured by other companies. Some products are manufactured for us to our
own design and marketed on a private label basis. Technology Products accounted for 93%, 94% and 92% of our net sales in 2010,
2009 and 2008, respectively.

Our Industrial Products segment sells a wide array of industrial products and supplies which are marketed in North America. Most of
these products are manufactured by other companies. Some products are manufactured for us to our own design and marketed on a
private label basis. Industrial products accounted for 7%, 6% and 8% of our net sales in 2010, 2009 and 2008, respectively.

The Company announced plans to exit its Software Solutions segment in June 2009 as the result of economic conditions and
difficulties in marketing the segment’s products successfully (See Note 7 to the Consolidated Financial Statements included in Item 15
of this Form 10-K.). The Software Solutions segment participated in the emerging market for on-demand, web-based business
software applications through the marketing of its PCS ProfitCenter Software™ application. Substantially all of the third party
business activities of the Software Solutions segment have ended. Current and prior year results of Software Solutions are now
included in “Corporate and other”.

See Note 11 to the Consolidated Financial Statements included in Item 15 of this Form 10-K for additional financial information about
our business segments as well as information about our geographic operations.

The Company was incorporated in Delaware in 1995. Certain predecessor businesses which now constitute part of the Company have
been in business since 1949. Our headquarters office is located at 11 Harbor Park Drive, Port Washington, New York.

Products

We offer hundreds of thousands of brand name and private label products. We endeavor to expand and keep current the breadth of our
product offerings in order to fulfill the increasingly wide range of product needs of our customers.

Products offered by our Technology Products segment include individual technology products in the following categories: computers;
computer parts; TV and video; audio; cameras and camcorders; car and GPS; cell phones; software; video games; home and office;
and other products.

We assemble our private label PCs in our ISO-9001:2008 certified facility in Fletcher, Ohio. We purchase components and
subassemblies from suppliers in the United States as well as overseas. Certain parts and components for our PCs are obtained from a
limited group of suppliers. We also utilize licensed technology and computer software in the assembly of our PCs. For a discussion of
risks associated with these licenses and suppliers, see Item 1A, Risk Factors.

Products offered by our Industrial Products segment include individual industrial products in the following categories: material
handling; storage and shelving; workbench & shop desks; packaging and supplies; furniture and office; foodservice and appliances;
janitorial and maintenance; tools and instruments; fasteners and hardware; motors and power transmission; HVAC/R and fans;
electrical and bulbs; plumbing supplies; and safety and medical items.

Sales and Marketing

We market our products to both individual consumers and business customers. Our business customers include for-profit businesses,
educational organizations and government entities. We have developed numerous proprietary customer and prospect databases.

To reach our individual consumer customers, we use online methods such as website campaigns, banner ads and e-mail campaigns.
We are able to monitor and evaluate the results of our various advertising campaigns to enable us to execute them in the most cost-
effective manner. We combine our use of e-commerce initiatives with catalog mailings, which generate online orders and calls to
inbound sales representatives. These sales representatives use our information and distribution systems to fulfill orders and explore
additional customer product needs. Sales to individual consumers are generally fulfilled from our own stock, requiring us to carry
more inventory than we would for our business customers. We also periodically take advantage of attractive product pricing by
making opportunistic bulk inventory purchases with the objective of turning them quickly into sales. We have also successfully
increased our sales to individual consumers by using retail outlet stores. Over the past several years, the Company has expanded its
brick and mortar retail operations through the CompUSA acquisition and by opening new stores.

4

We have established a multi-faceted direct marketing system to business customers, consisting primarily of our relationship marketers,
catalog mailings and proprietary internet websites, the combination of which is designed to maximize sales. Our relationship
marketers focus their efforts on our business customers by establishing a personal relationship between such customers and a
Systemax account manager. The goal of the relationship marketing sales force is to increase the purchasing productivity of current
customers and to actively solicit newly targeted prospects to become customers. With access to the records we maintain, our
relationship marketers are prompted with product suggestions to expand customer order values. In certain countries, we also have the
ability to provide such customers with electronic data interchange (“EDI”) ordering and customized billing services, customer savings
reports and stocking of specialty items specifically requested by these customers. Our relationship marketers’ efforts are supported by
frequent catalog mailings and e-mail campaigns, both of which are designed to generate inbound telephone sales, and our interactive
websites, which allow customers to purchase products directly over the Internet. We believe that the integration of our multiple
marketing methods enables us to more thoroughly penetrate our business, educational and government customer base. We believe
increased internet exposure leads to more internet-related sales and also generates more inbound telephone sales; just as we believe
catalog mailings and email campaigns which feature our websites results in greater internet-related sales.

E-commerce

The worldwide growth in active internet users has made e-commerce a significant opportunity for sales growth.

The increase in our internet-related sales enables us to leverage our advertising spending. We currently operate multiple e-commerce
sites, including:

North America

www.tigerdirect.com
www.compusa.com
www.circuitcity.com
www.compusagoved.com
www.compusabusiness.com
www.tigerdirect.ca
www.infotelusa.com
www.globalcomputer.com
www.globalgoved.com
www.systemaxpc.com
www.globalindustrial.com
www.globalindustrial.ca

Europe

www.misco.co.uk
www.misco.de
www.misco.fr
www.misco.nl
www.misco.it
www.misco.es
www.misco.se
www.misco.at
www.misco.ch
www.misco.be
www.misco.ie
www.wstore.co.uk
www.inmac-wstore.com
www.dealopro.com

We are continually upgrading the capabilities and performance of these websites. Our internet sites feature on-line catalogs of
hundreds of thousands of products, allowing us to offer a wider variety of computer and industrial products than our printed catalogs.
Our customers have around-the-clock, on-line access to purchase products and we have the ability to create targeted promotions for
our customers’ interests. Many of our internet sites also permit customers to purchase “build to order” PCs configured to their own
specifications.

In addition to our own e-commerce websites, we have partnering agreements with several of the largest internet shopping and search
engine providers who feature our products on their websites or provide “click-throughs” from their sites directly to ours. These
arrangements allow us to expand our customer base at an economical cost.

Catalogs

We currently produce a total of 16 full-line or direct mail publications in North America and Europe under distinct titles. Our portfolio
of catalogs includes such established brand names as TigerDirect.com™, Global Computer Supplies™, TigerDirect.ca™, Misco®,
Global Industrial™, Nexel™ and Inmac WStore®. We mail catalogs to both businesses and individual consumers. In the case of
business mailings, we mail our catalogs to many individuals at a single business location, providing us with multiple points-of-entry.
Our in-house staff designs all of our catalogs, which reduces overall catalog expense and shortens catalog production time. Our
catalogs are printed by third parties under fixed pricing arrangements. The commonality of certain core pages of our catalogs also
allows for economies of scale in catalog production.

Continuing our focus on internet advertising, the distribution of our catalogs decreased to 33 million in 2010, which was 28.3% less
than in the prior year. In 2010, we mailed approximately 26 million catalogs in North America, a 32.1% decrease from last year and
approximately 7 million catalogs in Europe, or 9.7% fewer than mailed in 2009.

5

Customer Service, Order Fulfillment and Support

We receive orders through the internet, by telephone, electronic data interchange and by fax. We generally provide toll-free telephone
number access for our customers in countries where it is customary. Certain domestic call centers are linked to provide telephone
backup in the event of a disruption in phone service.

Certain of our products are carried in stock, and orders for such products are fulfilled on a timely basis directly from our distribution
centers, typically within one day of the order. We utilize numerous sales and distribution facilities in North America and Europe.
Orders are generally shipped by third-party delivery services. We maintain relationships with a number of large distributors in North
America and Europe that also deliver products directly to our customers.

We provide extensive technical telephone support to our private label PC customers. We maintain a database of commonly asked
questions for our technical support representatives, enabling them to respond quickly to similar questions. We conduct regular on-site
training seminars for our sales representatives to help ensure that they are well trained and informed regarding our latest product
offerings.

Suppliers

We purchase substantially all of our products and components directly from manufacturers and large wholesale distributors. In 2010,
one vendor accounted for 10.0% of our purchases. One vendor accounted for 12.0% and another vendor accounted for 11.3% of our
purchases in 2009 and one vendor accounted for 12.0% in 2008. The loss of these vendors, or any other key vendors, could have a
material adverse effect on us.

Certain private label products are manufactured by third parties to our specifications.

Competition and Other Market Factors

Technology Products

The North American and European technology product markets are highly competitive, with many U.S., Asian and European
companies vying for market share. There are few barriers to entry, with these products being sold through multiple channels of
distribution, including direct marketers, local and national retail computer stores, computer resellers, mass merchants, over the internet
and by computer and office supply superstores.

Timely introduction of new products or product features are critical elements to remaining competitive. Other competitive factors
include product performance, quality and reliability, technical support and customer service, marketing and distribution and price.
Some of our competitors have stronger brand-recognition, broader product lines and greater financial, marketing, manufacturing and
technological resources than us.

Conditions in the market for technology products remaining highly competitive characterized by prevalent discounting of product
sales price as well as free or highly discounted freight offerings to our customers. These actions have and may continue to adversely
affect our revenues and profits. Additionally, we rely in part upon the introduction of new technologies and products by other
manufacturers in order to sustain long-term sales growth and profitability. There is no assurance that the rapid rate of such
technological advances and product development will continue.

Current economic conditions raise additional factors as the loss of consumer confidence in the Company’s markets could result in a
decrease of spending in the categories of products we sell. It is also possible that as manufacturers react to the marketplace they may
reduce manufacturing capacity and create shortages of product.

Industrial Products

The market for the sale of industrial products in North America is highly fragmented and is characterized by multiple distribution
channels such as small dealerships, direct mail distribution, internet-based resellers, large warehouse stores and retail outlets. We also
face competition from manufacturers’ own sales representatives, who sell industrial equipment directly to customers, and from
regional or local distributors. Many high volume purchasers, however, utilize catalog distributors as their first source of product. In the
industrial products market, customer purchasing decisions are primarily based on price, product selection, product availability, level of
service and convenience. We believe that direct marketing via sales representatives, catalog and the internet are effective and
convenient distribution methods to reach mid-sized facilities that place many small orders and require a wide selection of products. In
addition, because the industrial products market is highly fragmented and generally less brand oriented, it is well suited to private label
products.

6

Software Solutions

In June 2009, the Company announced plans to exit the Software Solutions segment as the result of economic conditions and
difficulties in marketing the segment’s products successfully (See Note 7 to the Consolidated Financial Statements included in Item 15
of this Form 10-K). The Software Solutions segment participated in the emerging market for on-demand, web-based business software
applications through the marketing of its PCS ProfitCenter Software™ application. Substantially all of the third party business
activities of the Software Solutions segments ended as of December 31, 2009. Current and prior year results of Software Solutions are
now included in ‘Corporate and other”.

Employees

As of December 31, 2010, we employed a total of approximately 5,600 employees, of whom 4,200 were in North America and 1,400
were in Europe.

Seasonality

As the Company’s consumer channel sales have grown significantly in the past few years, the fourth quarter has represented a greater
portion of annual sales than historically. Net sales have historically been modestly weaker during the second and third quarters as a
result of lower business activity during those months. See Item 7, Management’s Discussions and Analysis of Financial Condition
and Results of Operations; Seasonality.

Environmental Matters

Under various national, state and local environmental laws and regulations in North America and Western Europe, a current or
previous owner or operator (including the lessee) of real property may become liable for the costs of removal or remediation of
hazardous substances at such real property. Such laws and regulations often impose liability without regard to fault. We lease most of
our facilities. In connection with such leases, we could be held liable for the costs of removal or remedial actions with respect to
hazardous substances. Although we have not been notified of, and are not otherwise aware of, any material real property
environmental liability, claim or non-compliance, there can be no assurance that we will not be required to incur remediation or other
costs in connection with real property environmental matters in the future.

Financial Information About Foreign and Domestic Operations

We conduct our business in North America (the United States, Puerto Rico and Canada) and Europe. Approximately 35.9%, 33.5%
and 37.9% of our net sales during 2010, 2009 and 2008, respectively were made by subsidiaries located outside of the United States.
For information pertaining to our international operations, see Note 11, “Segment and Related Information,” to the Consolidated
Financial Statements included in Item 15 of this Form 10-K. The following sets forth selected information with respect to our
operations in those two geographic markets (in thousands):

2010
Net sales
Operating income
Identifiable assets

2009
Net sales
Operating income
Identifiable assets

2008
Net sales
Operating income
Identifiable assets

North
America

Europe

Total

$
$
$

$
$
$

$
$
$

2,543,014
47,739
665,686

2,317,475
62,308
591,990

2,092,372
62,513
552,459

$
$
$

$
$
$

$
$
$

1,046,975
21,006
228,414

848,520
11,321
224,911

940,589
21,099
149,994

$
$
$

$
$
$

$
$
$

3,589,989
68,745
894,100

3,165,995
73,629
816,901

3,032,961
83,612
702,453

See Item 7, Management’s Discussions and Analysis of Financial Condition and Results of Operations, for further information with
respect to our operations.

7

Available Information

We maintain an internet website at www.systemax.com. We file reports with the Securities and Exchange Commission and make
available free of charge on or through this website our annual reports on Form 10-K, quarterly reports on Form 10-Q and current
reports on Form 8-K, including all amendments to those reports. These are available as soon as is reasonably practicable after they are
filed with the SEC. All reports mentioned above are also available from the SEC’s website (www.sec.gov). The information on our
website is not part of this or any other report we file with, or furnish to, the SEC.

Our Board of Directors has adopted the following corporate governance documents with respect to the Company (the “Corporate
Governance Documents”):







Corporate Ethics Policy for officers, directors and employees
Charter for the Audit Committee of the Board of Directors
Charter for the Compensation Committee of the Board of Directors
Charter for the Nominating/Corporate Governance Committee of the Board of Directors
Corporate Governance Guidelines and Principles

In accordance with the listing standards of the New York Stock Exchange, each of the Corporate Governance Documents is available
on our Company website (www.systemax.com).

Item 1A. Risk Factors.

There are a number of factors and variables described below that may affect our future results of operations and financial condition.
Other factors of which we are currently not aware or that we currently deem immaterial may also affect our results of operations and
financial position.

Risks Related to the Economy and Our Industries

 General economic conditions, such as decreased consumer confidence and spending, reductions in manufacturing
capacity, and inflation could result in our failure to achieve our historical sales growth rates and profit levels.

Current economic conditions may cause the loss of consumer confidence in the Company’s markets which may result in a
decrease of spending in the categories of products we sell. With conditions in the market for technology products
remaining highly competitive, reductions in our selling prices, as we experienced in 2010 and 2009, would adversely affect
our revenues and profits. It is also possible that as manufacturers react to the marketplace they may reduce manufacturing
capacity or allocations to their customers creating shortages of product. Both we and our customers are subject to global
political, economic and market conditions, including inflation, interest rates, energy costs, the impact of natural disasters,
military action and the threat of terrorism. Our consolidated results of operations are directly affected by economic
conditions in North America and Europe. We may experience a decline in sales as a result of poor economic conditions
and the lack of visibility relating to future orders. Our results of operations depend upon, among other things, our ability to
maintain and increase sales volumes with existing customers, our ability to limit price reductions and maintain our
margins, our ability to attract new customers and the financial condition of our customers. A decline in the economy that
adversely affects our customers, causing them to limit or defer their spending, would likely adversely affect our sales,
prices and profitability as well. We cannot predict with any certainty whether we will be able to maintain or improve upon
historical sales volumes with existing customers, or whether we will be able to attract new customers.

In response to economic and market conditions, from time to time we have undertaken initiatives to reduce our cost
structure where appropriate. These initiatives, as well as any future workforce and facilities reductions, may not be
sufficient to meet current and future changes in economic and market conditions and allow us to continue to achieve the
growth rates and levels of profitability we have recently experienced. In addition, costs actually incurred in connection
with our restructuring actions may be higher than our estimates of such costs and/or may not lead to the anticipated cost
savings.



The markets for our products and services are extremely competitive and if we are unable to successfully respond to our
competitors’ strategies our sales and gross margins will be adversely affected.

We may not be able to compete effectively with current or future competitors. The markets for our products and services
are intensely competitive and subject to constant technological change. We expect this competition to further intensify in
the future. Competitive factors include price, availability, service and support. We compete with a wide variety of other
resellers and retailers, including internet marketers, as well as manufacturers. Many of our competitors are larger
companies with greater financial, marketing and product development resources than ours. The market for the sale of
industrial products in North America is highly fragmented and is characterized by multiple distribution channels such as

8

small dealerships, direct mail distribution, internet-based resellers, large warehouse stores and retail outlets. We also face
competition from manufacturers’ own sales representatives, who sell industrial equipment directly to customers, and from
regional or local distributors. In addition, new competitors may enter our markets. This may place us at a disadvantage in
responding to competitors’ pricing strategies, technological advances and other initiatives, resulting in our inability to
increase our revenues or maintain our gross margins in the future.

In most cases our products compete directly with those offered by other manufacturers and distributors. If any of our
competitors were to develop products or services that are more cost-effective or technically superior, demand for our
product offerings could decrease.

Our gross margins are also dependent on the mix of products we sell and could be adversely affected by a continuation of
our customers’ shift to lower-priced products.



State sales tax laws may be changed which could result in ecommerce and direct mail retailers having to collect sales
taxes in states where the current laws do not require us to do so. This could reduce demand for our products in such
states and could result in us having substantial tax liabilities for past sales.

Our United States subsidiaries collect and remit sales tax in states in which the subsidiaries have physical presence or in
which we believe nexus exists which obligates us to collect sales tax. Other states may, from time to time, claim that we
have state-related activities constituting a sufficient nexus to require such collection. Additionally, many other states seek
to impose sales tax collection or reporting obligations on companies that sell goods to customers in their state, or directly
to the state and its political subdivisions, even without a physical presence. Such efforts by states have increased recently,
as states seek to raise revenues without increasing the tax burden on residents. We rely on United States Supreme Court
decisions which hold that, without Congressional authority, a state may not enforce a sales tax collection obligation on a
company that has no physical presence in the state and whose only contacts with the state are through the use of interstate
commerce such as the mailing of catalogs into the state and the delivery of goods by mail or common carrier. We cannot
predict whether the nature or level of contacts we have with a particular state will be deemed enough to require us to
collect sales tax in that state nor can we be assured that Congress or individual states will not approve legislation
authorizing states to impose tax collection or reporting obligations on all e-commerce and/or direct mail transactions. A
successful assertion by one or more states that we should collect sales tax on the sale of merchandise could result in
substantial tax liabilities related to past sales and would result in considerable administrative burdens and costs for us and
may reduce demand for our products from customers in such states when we charge customers for such taxes.



Events such as acts of war or terrorism, natural disasters, changes in law, or large losses could adversely affect our
insurance coverage and insurance expense, resulting in an adverse affect on our profitability and financial condition.

We insure for certain property and casualty risks consisting primarily of physical loss to property, business interruptions
resulting from property losses, worker’s compensation, comprehensive general liability, and auto liability. Insurance
coverage is obtained for catastrophic property and casualty exposures as well as those risks required to be insured by law
or contract. Although we believe that our insurance coverage is reasonable, significant events such as acts of war and
terrorism, economic conditions, judicial decisions, legislation, natural disasters and large losses could materially affect our
insurance obligations and future expense.



Changes in accounting standards or practices, as well as new accounting pronouncements or interpretations, may require
us to account for and report our financial results in a different manner in the future, which may be less favorable than the
manner used historically.

A change in accounting standards or practices can have a significant effect on our reported results of operations. New
accounting pronouncements and interpretations of existing accounting rules and practices have occurred and may occur in
the future. Changes to existing rules may adversely affect our reported financial results.

Risks Related to Our Company

 We rely to a great extent on our information and telecommunications systems, and significant system failures or outages,
or our failure to properly evaluate, upgrade or replace our systems, or the failure of our security/safety measures to
protect our systems and websites, could have an adverse affect on our results of operations.

We rely on a variety of information and telecommunications systems in our operations. Our success is dependent in large
part on the accuracy and proper use of our information systems, including our telecommunications systems. To manage
our growth, we continually evaluate the adequacy of our existing systems and procedures. We anticipate that we will
regularly need to make capital expenditures to upgrade and modify our management information systems, including
software and hardware, as we grow and the needs of our business change. In particular, our primary financial system is

9

being replaced currently. The occurrence of a significant system failure, electrical or telecommunications outages or our
failure to expand or successfully implement new systems could have a material adverse effect on our results of operations.

Our information systems networks, including our websites, and applications could be adversely affected by viruses or
worms and may be vulnerable to malicious acts such as hacking. The availability and efficiency of sales via our websites
could also be adversely affected by “denial of service” attacks and other unfair competitive practices. Although we take
preventive measures, these procedures may not be sufficient to avoid harm to our operations, which could have an adverse
effect on our results of operations.

 We rely on third party suppliers for most of our products and services. The loss or interruption of these relationships could
impact our sales volumes, the levels of inventory we must carry, and/or result in sales delays and/or higher inventory costs
from new suppliers. Coop advertising and other sales incentives provided by our suppliers could decrease in the future
thereby increasing our expenses and adversely affecting our results of operations and cash flows.

We purchase substantially all of our technology products from major distributors and directly from large manufacturers
who may deliver those products directly to our customers. These relationships enable us to make available to our
customers a wide selection of products without having to maintain large amounts of inventory. The termination or
interruption of our relationships with any of these suppliers could materially adversely affect our business.

We purchase a number of our products from vendors outside of the United States. Difficulties encountered by one or
several of these suppliers could halt or disrupt production and delay completion or cause the cancellation of our orders.
Delays or interruptions in the transportation network could result in loss or delay of timely receipt of product required to
fulfill customer orders. Our ability to find qualified vendors who meet our standards and supply products in a timely and
efficient manner is a significant challenge, especially with respect to goods sourced from outside the U.S. Political or
financial instability, merchandise quality issues, product safety concerns, trade restrictions, work stoppages, tariffs, foreign
currency exchange rates, transportation capacity and costs, inflation, civil unrest, outbreaks of pandemics and other factors
relating to foreign trade are beyond our control. These and other issues affecting our vendors could materially adversely
affect our revenue and gross profit.

Our PC products contain electronic components, subassemblies and software that in some cases are supplied through sole
or limited source third-party suppliers, some of which are located outside of the U.S. Although we do not anticipate any
problems procuring supplies in the near-term, there is no assurance that parts and supplies will be available in a timely
manner and at reasonable prices. Any loss of, or interruption of, supply from key suppliers may require us to find new
suppliers. This could result in production or development delays while new suppliers are located, which could
substantially impair operating results. If the availability of these or other components used in the manufacture of our
products was to decrease, or if the prices for these components were to increase significantly, operating costs and expenses
could be adversely affected.

Many product suppliers provide us with co-op advertising support in exchange for featuring their products in our catalogs
and on our internet sites. Certain suppliers provide us with other incentives such as rebates, reimbursements, payment
discounts, price protection and other similar arrangements. These incentives are offset against cost of goods sold or selling,
general and administrative expenses, as applicable. The level of co-op advertising support and other incentives received
from suppliers may decline in the future, which could increase our cost of goods sold or selling, general and administrative
expenses and have an adverse effect on results of operations and cash flows.

We currently offer a wide variety of products manufactured in Japan or utilizing Japanese components. In this regard, the
recent and still unfolding events in Japan could adversely impact our ability to source products manufactured in Japan as
well as products manufactured elsewhere utilizing Japanese components, and such events are expected to result in higher
prices for available products. If we are unable to source such products, procure alternative product sources or pass along
such price increases, our sales and margins could be materially adversely affected.

 Goodwill and intangible assets may become impaired resulting in a charge to earnings.

The acquisition of certain assets of CompUSA, CircuitCity and the purchase of the stock of WStore Europe SA resulted in
the recording of significant intangible assets and or goodwill. We are required to test goodwill and intangible assets
annually to determine if the carrying values of these assets are impaired or on a more frequent basis if indicators of
impairment exist. If any of our goodwill or intangible assets are determined to be impaired we may be required to record a
significant charge to earnings in the period during which the impairment is discovered.

 Our substantial international operations are subject to risks such as fluctuations in currency rates (which can adversely

impact foreign revenues and profits when translated to US Dollars), foreign regulatory requirements, political uncertainty
and the management of our growing international operations.

10

We operate internationally and as a result, we are subject to risks associated with doing business globally. Risks inherent
to operating overseas include:

Changes in a country’s economic or political conditions
Changes in foreign currency exchange rates



 Difficulties with staffing and managing international operations
 Unexpected changes in regulatory requirements

For example, we currently have operations located in numerous countries outside the United States, and non-U.S. sales
(Europe, Canada and Puerto Rico) accounted for approximately 35.9% of our revenue during 2010. To the extent the U.S.
dollar strengthens against foreign currencies, our foreign revenues and profits will be reduced when translated into U.S.
dollars.

 We are exposed to various inventory risks, such as being unable to profitably resell excess or obsolete inventory and/or the
loss of product return rights and price protection from our vendors; such events could lower our gross margins or result in
inventory write-downs that would reduce reported future earnings.

Our inventory is subject to risk due to technological change and changes in market demand for particular products. If we
fail to manage our inventory of older products we may have excess or obsolete inventory. We may have limited rights to
return purchases to certain suppliers and we may not be able to obtain price protection on these items. The elimination of
purchase return privileges and lack of availability of price protection could lower our gross margin or result in inventory
write-downs.

We also take advantage of attractive product pricing by making opportunistic bulk inventory purchases; any resulting
excess and/or obsolete inventory that we are not able to re-sell could have an adverse impact on our results of operations.
Any inability to make such bulk inventory purchases may significantly impact our sales and profitability.



If we fail to observe certain restrictions and covenants under our credit facilities the lenders could refuse to waive such
default, terminate the credit facility and demand immediate repayment, which would adversely affect our cash position and
materially adversely affect our operations.

Our United States/United Kingdom combined revolving credit agreement contains covenants restricting or limiting our
ability to, among other things:

incur additional debt
create or permit liens on assets



 make capital expenditures or investments


pay dividends

If we fail to comply with the covenants and other requirements set forth in the credit agreement, we would be in default
and would need to negotiate a waiver agreement with the lenders. Failure to agree on such a waiver could result in the
lenders terminating the credit agreement and demanding repayment of any outstanding borrowings, which could adversely
affect our cash position and adversely affect the availability of financing to us, which could materially impact our
operations.

 We depend on bank credit facilities to address our working capital and cash flow needs from time to time, and if
we are unable to renew or replace these facilities, or borrowing capacity were to be reduced our liquidity and
capital resources may be adversely affected.

We require significant levels of capital in our business to finance accounts receivable and inventory. We maintain credit
facilities in the United States and in Europe to finance increases in our working capital if available cash is insufficient.
The amount of credit available to us at any point in time may be adversely affected by the quality or value of the assets
collateralizing these credit lines. In addition, in recent years global financial markets have experienced diminished
liquidity and lending constraints. Our ability to obtain future and/or increased financing to satisfy our requirements as our
business expands could be adversely affected by economic and market conditions, credit availability and lender perception
of our Company and industry. However, we currently have no reason to believe that we will not be able to renew or
replace our facilities when they reach maturity.

11

 We have experienced rapid growth in retail stores in North America and to maintain their profitability we must effectively
manage our growth and cost structure, such as inventory needs, point of sales systems, personnel and lease expense.

We have 41 retail stores in North America at December 31, 2010. The Company needs to effectively manage its cost
structure in order to maintain profitability including the additional inventory needs, retail point of sales IT systems, retail
personnel and leased facilities. Future growth in retail will also be dependent on the ability to attract customers and build
brand loyalty. The retail computer and consumer electronics business is highly competitive and has narrow gross margins.
If we fail to manage our growth and cost structure while maintaining high levels of service and meeting competitive
pressures adequately, our business plan may not be achieved and may lead to reduced profitability.



The failure to timely and satisfactorily process manufacturers’ and our own rebate programs could negatively impact our
customer satisfaction levels.

Similar to other companies in the technology products industry, we advertise manufacturers’ mail-in rebates on many
products we sell and, in some cases, offer our own rebates. These rebates are processed through third party vendors and in
house. If these rebates are not processed in a timely and satisfactory manner by either third party vendors or our in house
operations, our reputation in the marketplace could be negatively impacted.

 We may be unable to reduce prices in reaction to competitive pressures, or implement cost reductions or new product line
expansion to address gross profit and operating margin pressures; failure to mitigate these pressures could adversely
affect our operating results and financial condition.

The computer and consumer electronics industry is highly price competitive and gross profit margins are narrow and
variable. The Company’s ability to further reduce prices in reaction to competitive pressure is limited. Additionally, gross
margins and operating margins are affected by changes in factors such as vendor pricing, vendor rebate and or price
protection programs, product return rights, and product mix. Pricing pressure continued to be prevalent in 2010 as a result
of the significant decline in economic activity in the markets we serve and we expect this to continue during this or any
period of sustained economic decline. We may not be able to mitigate these pricing pressures and resultant declines in
sales and gross profit margin with cost reductions in other areas or expansion into new product lines. If we are unable to
proportionately mitigate these conditions our operating results and financial condition may suffer.

 We would be exposed to liability, including substantial fines and penalties and, in extreme cases, loss of our ability to

accept credit cards, in the event our privacy and data security policies and procedures are inadequate to prevent security
breaches of our consumer personal information and credit card information records.

In processing our sales orders we often collect personal information and credit card information from our customers. The
Company has privacy and data security policies in place which are designed to prevent security breaches, however, if a
third party or a rogue employee or employees are able to bypass our network security or otherwise compromise our
customers’ personal information or credit card information, we could be subject to liability. This liability may include
claims for identity theft, unauthorized purchases and claims alleging misrepresentation of our privacy and data security
practices or other related claims. Further, the Company has not yet achieved full compliance with the Payment Card
Industry (“PCI”) security standards. Without full compliance, any breach involving the loss of credit card information may
lead to PCI related fines of up to $500,000. In the event of a severe breach credit card providers may prevent the accepting
of credit cards. Any such liability related to the aforementioned risks could lead to reduced profitability and damage our
brand(s) and or reputation.



Failure to protect the integrity, security and use of our customers’ information could expose us to litigation and materially
damage our standing with our customers

The use of individually identifiable consumer data is regulated at the state, federal and international levels and we incur
costs associated with information security – such as increased investment in technology and the costs of compliance with
consumer protection laws. Additionally, our internet operations and website sales depends upon the secure transmission of
confidential information over public networks, including the use of cashless payments. While we have taken significant
steps to protect customer and confidential information, there can be no assurance that advances in computer capabilities,
new discoveries in the field of cryptography or other developments will prevent the compromise of our customer
transaction processing capabilities and personal data. If any such compromise of our security were to occur, it could have a
material adverse effect on our reputation, operating results and financial condition and could subject us to litigation.



Sales to individual customers expose us to credit card fraud, which impacts our operations. If we fail to adequately
protect ourselves from credit card fraud, our operations could be adversely impacted.

12

Failure to adequately control fraudulent credit card transactions could increase our expenses. Increased sales to individual
consumers, which are more likely to be paid for using a credit card, increases our exposure to fraud. We employ
technology solutions to help us detect the fraudulent use of credit card information. However, if we are unable to detect or
control credit card fraud, we may suffer losses as a result of orders placed with fraudulent credit card data, which could
adversely affect our business.

 Our profitability can be adversely affected by increases in our income tax exposure due to, among other things, changes in

the mix of U.S. and non-U.S. revenues and earnings, changes in tax rates or laws, changes in our effective tax rate due to
changes in the mix of earnings among different countries and changes in valuation of our deferred tax assets and
liabilities.
Our business is dependent on certain key personnel.

Our business depends largely on the efforts and abilities of certain key senior management. The loss of the services of one
or more of such key personnel could have a material adverse affect on our business and financial results. We do not
maintain key man insurance policies on any of our executive officers.

We are subject to litigation risk due to the nature of our business, which may have a material adverse effect on our results
of operations and business.





From time to time, we are involved in lawsuits or other legal proceedings arising in the ordinary course of our business.
These may relate to, for example, patent, trademark or other intellectual property matters, employment law matters
product liability, commercial disputes, consumer sales practices, or other matters. In addition, as a public company we
could from time to time face claims relating to corporate or securities law matters. The defense and/or outcome of such
lawsuits or proceedings could have a material adverse affect on our business.

Changes in our income tax expense due to changes in the mix of U.S. and non-U.S. revenues and profitability, changes in
tax rates or exposure to additional income tax liabilities could affect our profitability. We are subject to income taxes in the
United States and various foreign jurisdictions. Our effective tax rate could be adversely affected by changes in the mix of
earnings in countries with differing statutory tax rates, changes in the valuation of deferred tax assets and liabilities,
changes in tax laws or by material audit assessments. The carrying value of our deferred tax assets, which are primarily in
the United States and the United Kingdom, is dependent on our ability to generate future taxable income in those
jurisdictions. In addition, the amount of income taxes we pay is subject to ongoing audits in various jurisdictions and a
material assessment by a tax authority could affect our profitability.

Item 1B. Unresolved Staff Comments.

None.

Item 2. Properties.

We operate our business from numerous facilities in North America and Europe. These facilities include our headquarters location,
administrative offices, telephone call centers, distribution centers, computer assembly and retail stores. Certain facilities handle
multiple functions. Most of our facilities are leased; certain are owned by the Company.

13

North America

As of December 31, 2010 we have seven distribution centers in North America which aggregate approximately 1.7 million square feet,
all of which are leased. Our headquarters, administrative offices and call centers aggregate approximately 340,000 square feet, all of
which are leased. Our computer assembly facility is approximately 300,000 square feet and is owned by the Company.

The following table summarizes the geographic location of our North America stores at the end of 2010:

Location
Delaware
Florida
Georgia
Illinois
North Carolina
Puerto Rico
Texas
Ontario, Canada

Stores Open – 12/31/09
1
18
-
3
2
1
4
5
34

Store Openings
1
-
1
1
-
-
3
1
7

Stores Open – 12/31/10
2
18
1
4
2
1
7
6
41

All of our retail stores are leased. The retail stores average 22,500 square feet.

Europe

As of December 31, 2010, we have seven distribution centers in Europe which aggregate approximately 295,000 square feet. Six of
these, aggregating approximately 219,000 square feet, are leased; one distribution center of approximately 76,000 square feet is owned
by the Company. Our administrative offices and call centers aggregate approximately 270,000 square feet, of which 192,000 square
feet are leased and 78,000 square feet are owned by the Company.

Please refer to Note 10 to the Consolidated Financial Statements for additional information about leased properties.

Item 3. Legal Proceedings.

Other Matters

The Company and its subsidiaries are involved in various lawsuits, claims, investigations and proceedings including commercial,
employment, consumer, personal injury and health and safety law matters, which are being handled and defended in the ordinary
course of business. In addition, the Company is subject to various assertions, claims, proceedings and requests for indemnification
concerning intellectual property, including patent infringement suits involving technologies that are incorporated in a broad spectrum
of products the Company sells. The Company is also audited by (or has initiated voluntary disclosure agreements with) numerous
governmental agencies in various countries, including U.S. Federal and state authorities, concerning potential income tax, sales tax
and unclaimed property liabilities. These matters are in various stages of investigation, negotiation and/or litigation, and are being
vigorously defended. Although the Company does not expect, based on currently available information, that the outcome in any of
these matters, individually or collectively, will have a material adverse effect on its financial condition or results of operations, the
ultimate outcome is inherently unpredictable. Therefore, judgments could be rendered or settlements entered, that could adversely
affect the Company’s operating results or cash flows in a particular period. Additionally, our Audit Committee, with the assistance of
independent counsel, is conducting an independent investigation into certain anonymous whistleblower allegations concerning our
Miami, Florida operations. While the investigation is not yet complete, it does not appear that there is any material impact on our
reported consolidated financial statements. The Company routinely assesses all of its litigation and threatened litigation as to the
probability of ultimately incurring a liability, and records its best estimate of the ultimate loss in situations where it assesses the
likelihood of loss as probable and estimable.

Item 4. Submission of Matters to a Vote of Security Holders.

None.

14

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Systemax common stock is traded on the NYSE Euronext Exchange under the symbol “SYX.” The following table sets forth the high
and low closing sales price of our common stock as reported on the New York Stock Exchange for the periods indicated.

2010
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

2009
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

$

$

High

Low

$

$

21.90
23.85
16.97
14.31

14.19
17.30
14.29
16.46

15.80
15.07
11.77
12.09

9.12
11.25
11.34
12.00

On January 1, 2011, the last reported sale price of our common stock on the New York Stock Exchange was $14.10 per share. As of
January 1, 2011, we had 207 shareholders of record.

On November 16, 2009, the Company’s Board of Directors declared a special dividend of $.75 per share payable on December 15,
2009 to shareholders of record on December 1, 2009. This special dividend is the third dividend we have paid since our initial public
offering. Depending in part upon profitability, the strength of our balance sheet, our cash position and the need to retain cash for the
development and expansion of our business, we may decide to declare another special dividend in the future.

In May 2008, the Company’s Board of Directors authorized the repurchase of up to 2,000,000 shares of the Company’s common
stock. The Company repurchased a total 574,235 shares under this plan which expired in December 2009.

Information regarding securities authorized for issuance under equity compensation plans and a performance graph relating to the
Company’s common stock is set forth in the Company’s Proxy Statement relating to the 2011 annual meeting of shareholders and is
incorporated by reference herein.

15

Item 6. Selected Financial Data.

The following selected financial information is qualified by reference to, and should be read in conjunction with, the Company’s
Consolidated Financial Statements and the notes thereto, and “Management’s Discussion and Analysis of Financial Condition and
Results of Operations” contained elsewhere in this report. The selected statement of operations data for fiscal years 2010, 2009 and
2008 and the selected balance sheet data as of December 2010 and 2009 are derived from the audited consolidated financial statements
which are included elsewhere in this report. The selected balance sheet data as of December 2008, 2007 and 2006 and the selected
statement of operations data for fiscal years 2007 and 2006 are derived from the audited consolidated financial statements of the
Company which are not included in this report.

Statement of Operations Data:
Net sales
Gross profit
Operating income
Net income
Per Share Amounts:
Net income — diluted
Weighted average common shares — diluted
Cash dividends declared per common share
Balance Sheet Data:
Working capital
Total assets
Long-term debt, excluding current portion
Shareholders’ equity

2010

3,590.0
495.9
68.7
42.6

1.13
37.6

$
$
$
$

$

— $

300.9
894.1
7.4
409.3

$
$
$
$

$
$
$
$

$

$

$
$
$
$

Years Ended December 31,
(In millions, except per share data)
2008

2007

2009

3,166.0
460.2
73.6
46.2

1.24
37.3
.75

250.1
816.9
1.2
364.7

$
$
$
$

$

$

$
$
$
$

3,033.0
458.6
83.6
52.8

1.40
37.7
1.00

253.1
702.5
1.4
334.0

$
$
$
$

$

$

$
$
$
$

2,779.9
426.3
94.2
69.5

1.84
37.8
1.00

274.4
677.6
.3
335.8

$
$
$
$

$

$

$
$
$
$

2006

2,345.2
342.9
60.9
45.14

1.22
36.9
—

229.4
584.1
.5
289.5

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Overview

Systemax is primarily a direct marketer of brand name and private label products. Our operations are organized in two reportable
business segments — Technology Products and Industrial Products.

Our Technology Products segment sells computers, computer supplies and consumer electronics which are marketed in North
America, Puerto Rico and Europe. Most of these products are manufactured by other companies. Some products are manufactured for
us to our own design and marketed on a private label basis. Technology products accounted for 93%, 94% and 92% of our net sales in
2010, 2009 and 2008, respectively.

Our Industrial Products segment sells a wide array of industrial products and supplies which are marketed in North America. Most of
these products are manufactured by other companies. Some products are manufactured for us to our own design and marketed under
the trademarks Global™, GlobalIndustrial.com™ and Nexel™. Industrial products accounted for 7%, 6% and 8%, of our net sales in
2010, 2009 and 2008, respectively. In both of these product groups, we offer our customers a broad selection of products, prompt
order fulfillment and extensive customer service.

We announced plans to exit the Software Solutions segment during the second quarter of 2009. (See Note 7 to the Consolidated
Financial Statements included in Item 15 of this Form 10-K). Substantially all of the third party business activities of ProfitCenter
Software have ended. Current and prior year results for Software Solutions are now included in “Corporate and other”. See Note 11 to
the Consolidated Financial Statements included in Item 15 of this Form 10-K for additional financial information about our business
segments as well as information about our geographic operations.

The market for computer products and consumer electronics is subject to intense price competition and is characterized by narrow
gross profit margins. The North American industrial products market is highly fragmented and we compete against companies
utilizing multiple distribution channels. Distribution is working capital intensive, requiring us to incur significant costs associated with
the warehousing of many products, including the costs of leasing warehouse space, maintaining inventory and inventory management
systems, and employing personnel to perform the associated tasks. We supplement our on-hand product availability by maintaining
relationships with major distributors and manufacturers, utilizing a combination of stocking and drop-shipment fulfillment.

The primary component of our operating expenses historically has been employee related costs, which includes items such as wages,
commissions, bonuses, employee benefits and stock option expenses. We continually assess our operations to ensure that they are
efficient, aligned with market conditions and responsive to customer needs.

16

In the discussion of our results of operations we refer to business to business sales, consumer channel sales and period to period
constant currency comparisons. Business to business sales are sales made direct to other businesses through managed business
relationships, outbound call centers and extranets. Sales in the Industrial Products segment and Corporate and other are considered to
be business to business sales. Consumer channel sales are sales from retail stores, consumer websites, inbound call centers and
television shopping channels. Constant currency refers to the adjustment of the results of our foreign operations to exclude the effects
of period to period fluctuations in currency exchange rates.

Critical Accounting Policies and Estimates

Our significant accounting policies are described in Note 1 to the Consolidated Financial Statements included in Item 15 of this
Form 10-K. Certain accounting policies require the application of significant judgment by management in selecting the appropriate
assumptions for calculating financial estimates. By their nature, these judgments are subject to an inherent degree of uncertainty, and
as a result, actual results could differ from those estimates. These judgments are based on historical experience, observation of trends
in the industry, information provided by customers and information available from other outside sources, as appropriate. Management
believes that full consideration has been given to all relevant circumstances that we may be subject to, and the consolidated financial
statements of the Company accurately reflect management’s best estimate of the consolidated results of operations, financial position
and cash flows of the Company for the years presented. We identify below a number of policies that entail significant judgments or
estimates. Actual results may differ from these estimates under different conditions or assumptions.

Revenue Recognition. We recognize product sales when persuasive evidence of an order arrangement exists, delivery has occurred, the
sales price is fixed or determinable and collectability is reasonably assured. Generally, these criteria are met at the time of receipt by
customers when title and risk of loss both are transferred. Sales are shown net of returns and allowances, rebates and sales incentives.
Reserves for estimated returns and allowances are provided when sales are recorded, based on historical experience and current trends.

Allowance for Doubtful Accounts Receivable. We record an allowance for doubtful accounts to reflect our estimate of the
collectability of our trade accounts receivable. We evaluate the collectability of accounts receivable based on a combination of factors,
including an analysis of the age of customer accounts and our historical experience with accounts receivable write-offs. The analysis
also includes the financial condition of a specific customer or industry, and general economic conditions. In circumstances where we
are aware of customer charge-backs or a specific customer’s inability to meet its financial obligations, a specific reserve for bad debts
applicable to amounts due to reduce the net recognized receivable to the amount management reasonably believes will be collected is
recorded. In those situations with ongoing discussions, the amount of bad debt recognized is based on the status of the discussions.
While bad debt allowances have been within expectations and the provisions established, there can be no guarantee that we will
continue to experience the same allowance rate we have in the past.

Inventory valuation. We value our inventories at the lower of cost or market, cost being determined on the first-in, first-out method
except in Europe and retail locations where an average cost is used. Excess and obsolete or unmarketable merchandise are written
down based on historical experience, assumptions about future product demand and market conditions. If market conditions are less
favorable than projected or if technological developments result in accelerated obsolescence, additional write-downs may be required.
While obsolescence and resultant markdowns have been within expectations, there can be no guarantee that we will continue to
experience the same level of markdowns we have in the past.

Goodwill and Intangible Assets. We apply the provisions of relevant accounting guidance in our valuation of goodwill, trademarks,
domain names, client lists and other intangible assets. Relevant accounting guidance requires that goodwill and indefinite lived
intangibles be reviewed at least annually for impairment or more frequently if indicators of impairment exist. The amount of an
impairment loss would be recognized as the excess of the asset’s carrying value over its fair value.

Long-lived Assets. Management exercises judgment in evaluating our long-lived assets for impairment and in their depreciation and
amortization methods and lives. We believe we will generate sufficient undiscounted cash flow to more than recover the investments
made in property, plant and equipment. Our estimates of future cash flows involve assumptions concerning future operating
performance and economic conditions. While we believe that our estimates of future cash flows are reasonable, different assumptions
regarding such cash flows could materially affect our evaluations.

Accruals. Management exercises judgment in estimating various period end liabilities such as costs related to vendor drop shipments,
sales returns and allowances, cooperative advertising and customer rebate reserves, and other vendor and employee related costs.
While we believe that these estimates are reasonable, any significant deviation of actual costs as compared to these estimates could
have a material impact on the Company’s consolidated financial statements.

Income Taxes. We are subject to taxation from federal, state and foreign jurisdictions and the determination of our tax provision is
complex and requires significant management judgment. Management judgment is also applied in the determination of deferred tax
assets and liabilities and any valuation allowances that might be required in connection with our ability to realize deferred tax assets.

17

Since we conduct operations in numerous US states and internationally, our effective tax rate depends upon the geographic
distribution of our pre-tax income or losses among locations with varying tax rates and rules. As the geographic mix of our pre-tax
results among various tax jurisdictions changes, the effective tax rate may vary from period to period. We are also subject to periodic
examination from domestic and foreign tax authorities regarding the amount of taxes due. These examinations include questions
regarding the timing and amount of deductions and the allocation of income among various tax jurisdictions. We have established, and
periodically reevaluate, an estimated income tax reserve on our consolidated balance sheet to provide for the possibility of adverse
outcomes in income tax proceedings. While management believes that we have identified all reasonably identifiable exposures and
that the reserve we have established for identifiable exposures is appropriate under the circumstances, it is possible that additional
exposures exist and that exposures may be settled at amounts different than the amounts reserved.

We recognize deferred tax assets and liabilities for the effect of temporary differences between the book and tax bases of recorded
assets and liabilities and for tax loss carry forwards. The realization of net deferred tax assets is dependent upon our ability to generate
sufficient future taxable income. Where it is more likely than not that some portion or the entire deferred tax asset will not be realized,
we have provided a valuation allowance. If the realization of those deferred tax assets in the future is considered more likely than not,
an adjustment to the deferred tax assets would increase net income in the period such determination is made. In the event that actual
results differ from these estimates or we adjust these estimates in future periods, an adjustment to the valuation allowance may be
required, which could materially affect our consolidated financial position and results of operations.

Reorganization and other charges. We have taken restructuring actions in the past and could in the future commence further
restructuring activities which result in recognition of restructuring charges if events make it necessary. These actions require
management to make judgments and utilize significant estimates regarding the nature, timing and amounts of costs associated with the
activity. When we incur a liability related to a restructuring action, we estimate and record all appropriate expenses, including
expenses for severance and other employee separation costs, facility consolidation costs (including estimates of sublease income),
lease cancellations, asset impairments and any other exit costs. Should the actual amounts differ from our estimates, the amount of the
restructuring charges could be impacted, which could materially affect our consolidated financial position and results of operations.

Recently Adopted and Newly Issued Accounting Pronouncements

Public companies in the United States are subject to the accounting and reporting requirements of various authorities, including the
Financial Accounting Standards Board (“FASB”) and the Securities and Exchange Commission (“SEC”). These authorities issue
numerous pronouncements, most of which are not applicable to the Company’s current or reasonably foreseeable operating structure.
Below are the new authoritative pronouncements that management believes are relevant to the Company’s current operations.

In October 2009, the FASB issued revised guidance related to multiple-element arrangements which requires an entity to allocate
arrangement consideration at the inception of an arrangement to all deliverables based on relative selling prices. This update
eliminates the use of the residual method of allocation and requires the relative-selling-price method in all circumstances. This
guidance is effective for fiscal years beginning on or after September 15, 2010. Companies may use either prospective application for
revenue arrangements entered into, or materially modified, after the effective date or through retrospective application to all revenue
arrangements for all periods presented. The Company does not believe this amended guidance will have a material impact on its
consolidated financial statements.

In October 2009, the FASB issued amended guidance that affects how entities account for revenue arrangements that contain both
hardware and software elements. Products that rely on software will be accounted for under the revised multiple-element arrangement
revenue recognition guidance mentioned above rather than software revenue recognition guidance. The revised guidance must be
adopted no later than fiscal years beginning on or after September 15, 2010. The transition method and period for the adoption of this
guidance and the revisions to the multiple-element arrangements guidance noted above must be the same. The Company does not
believe that this guidance will have a material impact on its consolidated financial statements.

Highlights from 2010
The discussion of our results of operations and financial condition that follows will provide information that will assist
in
understanding our financial statements and information about how certain accounting principles and estimates affect the consolidated
financial statements. This discussion should be read in conjunction with the consolidated financial statements included herein.

Sales grew 13.4% to $3.6 billion in 2010 over 2009.
Seven new retail stores were opened.



 One-time charges were $4.3 million, approximately $0.07 per diluted share, after tax, for costs related primarily to the

integration of the WStore acquisitions.

 Gross and operating margins negatively impacted by new warehouse costs and pricing pressures.
 Diluted earnings per share declined to $1.13 from $1.24 in 2009.
 Movements in exchange rates negatively impacted European sales by approximately $52.9 million yet positively impacted

Canadian sales by approximately $19.9 million.
2010 and 2009 both included 52 weeks while 2008 included 53 weeks.



18

Key Performance Indicators (in thousands):

Results of Operations

2010

2009

Years Ended December 31,

%
Change

2009

2008

$ 2,966,657
196,129
3,209
$ 3,165,995

$ 2,317,475
848,520
$ 3,165,995

$ 1,764,514
1,401,481
$ 3,165,995

12.5% $ 2,966,657
196,129
27.5%
3,209
(27.8)%
13.4% $ 3,165,995

$ 2,794,948
237,027
986
$ 3,032,961

9.7% $ 2,317,475
23.4%
848,520
13.4% $ 3,165,995

$ 2,092,372
940,589
$ 3,032,961

3.1% $ 1,764,514
26.3%
1,401,481
13.4% $ 3,165,995

$ 1,645,021
1.387.940
3,032,961

%
Change

6.1%
(17.3)%
225.5%
4.4%

10.8%
(9.8)%
4.4%

7.3%
1.0%
4.4%

$

$

$

$

14.5%
386,619

(0.7)%
10.5% $

14.5%
386,619

12.2%

(0.3)%

12.2%

88,173
15,415
(29,959)
73,629

3.0%
7.9%
2.3%
36.8%
46,185
1.5%

(26.9)% $

54.5%
(34.9)%

(6.6)% $

88,173
15,415
(29,959)
73,629

(1.1)%
1.6%
(0.4)%
(1.2)%
(7.9)% $
(0.3)%

3.0%
7.9%
2.3%
36.8%
46,185
1.5%

$

$

$

$

15.1%
374,947

(0.6)%.
3.1%

12.4%

(0.2)%

97,747
24,621
(38,756)
83,612

3.5%
10.4%
2.8%
36.9%
52,843
1.7%

(9.8)%
(37.4)%
(22.7)%
(11.9)%

(0.5)%
(2.5)%
(0.5)%
(0.1)%
(12.6)%
(0.2)%

Net sales by segment:
Technology products
Industrial products
Corporate and other

Consolidated net sales
Net sales by geography:
North America
Europe

Consolidated net sales

Net sales by channel:
Consumer
Business to business
Consolidated net sales

Consolidated gross margin
Consolidated SG&A costs
Consolidated SG&A costs as % of

sales

Operating income (loss) by

segment:

Technology products
Industrial products
Corporate and other
Consolidated operating income
Operating margin by segment:
Technology products
Industrial products
Consolidated operating margin
Effective income tax rate
Net income
Net margin

NET SALES

SEGMENTS:

$

$

$

$

$

$

$

$

$

$

3,337,635
250,036
2,318
3,589,989

2,543,014
1,046,975
3,589,989

1,819,803
1,770,186
3,589,989

13.8%
427,202

11.9%

64,443
23,814
(19,512)
68,745

1.9%
9.5%
1.9%
35.6%
42,551
1.2%

The Technology Products net sales increase is attributable to increased business to business and consumer channel sales worldwide as
a result of improved global economic conditions, the expansion of the number of retail stores in the United States and Canada and the
continuing sales contribution from our Circuit City and WStore Europe SA (“WStore”) acquisitions in 2009. On a constant currency
basis, translating 2010 foreign results at 2009 exchange rates, and excluding the impact of the WStore acquisition on results, sales
would have grown 7.9% or $230.6 million.

Industrial Products sales, primarily business to business, increased 27.5% as compared to last year. The sales increase, the majority of
which was driven by web sales, is attributable to improved economic conditions in North America in 2010 resulting in increased
demand for the segment’s various products as well as an increase in the number of products offered on its websites and in its catalogs.

The Company announced plans to exit its Software solutions segment during the second quarter of 2009. Substantially all of the third
party business activities of ProfitCenter Software have ended. Current and prior year results for this segment are now included in
Corporate and other.

19

GEOGRAPHIES:

North American sales benefited from increased retail and internet sales in the consumer channel, the result of opening seven retail
stores in 2010, the Circuit City acquisition in 2009, and the increased sales from the Industrial Products segment. On a constant
currency basis, North American sales would have grown 8.9%. The movement in the exchange rates positively impacted sales by
approximately $19.9 million.

European sales grew primarily from an increase in business to business sales. On a constant currency basis, European sales would
have increased 29.6%. Movement in foreign exchange rates negatively impacted sales by approximately $52.9 million.

CHANNEL SALES:

Worldwide consumer-channel revenue, defined as revenues from retail stores, consumer websites, inbound call centers and shopping
channels, grew primarily from volume increases in computers, including laptops and netbooks and consumer electronics, including
televisions, reflecting improved global economic conditions. On a constant currency basis and excluding the WStore acquisition,
worldwide consumer channel sales increased 2.4%.

Worldwide business to business channel sales grew primarily from an improvement in global economic conditions and the WStore
acquisition in 2009. On a constant currency basis and excluding the WStore acquisition, worldwide business to business channel sales
grew 18.1%.

2009 versus 2008:

The growth in Technology products sales in 2009 compared to 2008 was driven by increased retail and internet sales, opening of five
retail stores and the two acquisitions completed in 2009. The Circuit City acquisition and the WStore acquisition contributed $67.3
million and $63.8 million in sales, respectively. On a constant currency basis, translating 2009 foreign results at 2008 exchange rates,
Technology product sales would have grown 10.5% or $120.9 million. Adjusting for the impact of the number of weeks, Technology
products sales increased 8.3% for the year. North American technology sales increased 14.3% in 2009 compared to 2008 benefiting
from the opening of five retail stores and the Circuit City acquisition. On a constant currency basis, translating 2009 Other North
America results at 2008 exchange rates, North American technology products sales would have grown to 15.2%. The movement in
exchange rates negatively impacted sales by approximately $17.3 million. Adjusting for the impact of the number of weeks, North
American technology sales would have increased 16.7%. European technology products sales declined 9.8% to $848.5 million as the
result of slower business to business sales. Sales attributable to the WStore acquisition totaled $63.8 million for the year. On a
constant currency basis, European sales would have increased 1.2%. Movement in foreign exchange rates accounted for $103.6
million of the sales decline in Europe for the year. Adjusting for the impact of the number of weeks, European sales would have
declined 8.3%. As in the United States, sales slowed in the second half of 2008 in Europe and Canada for both consumer and business
to business sales as the result of a slowdown in economic activity Industrial products sales decline was attributable to the slowdown in
business to business economic activity. The Company announced plans to exit its Software solutions segment during the second
quarter of 2009. Substantially all of the third party business activities of ProfitCenter Software had ended as of December 31, 2009.
Current and prior year results for this segment are now included in Corporate and other.

GROSS MARGIN

Consolidated gross margin declined by 70 basis points in 2010 versus 2009 as the Company continued to lower certain product prices,
offered freight discounts on the Company’s North American websites and incurred start up costs related to the new distribution center
in North America partially offset by improvement in gross margin in Europe and in Industrial Products. Gross margin is dependent on
variables such as product mix, vendor price protection and other sales incentives, competition, pricing strategy, cooperative
advertising funds required to be classified as a reduction to cost of sales, freight discounting and other variables, any or all of which
may result in fluctuations in gross margin.

Consolidated gross margin declined by 60 basis points in 2009 versus 2008 as the Company lowered certain product prices and
offered freight incentives in order to maintain and grow market share and to respond to competitive pricing pressures that started in
2008. Additionally, consolidated gross margin has been impacted by a shift in mix, as higher margin Industrial Products accounted for
a smaller percentage of consolidated revenues than in previous years.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES/REORGANIZATION AND OTHER CHARGES

Selling, general and administrative expenses increased in 2010 over 2009 primarily as a result of the increased sales volume, increases
in facility and other operating costs related to opening additional retail stores and reorganization costs related to the WStore
acquisition. Selling, general and administrative costs as a percent of sales declined 30 basis points as sales grew at a faster rate than

20

costs. Retail expansion in the United States and the inclusion of WStore results for a full year were primary drivers of the cost
increases in 2010. Significant expense increases include approximately $28.1 million of increased payroll, severance and related costs
of which $3.0 million related to reorganization charges related to the merger of the Company’s Misco and WStore operations in
Europe, other exit costs related to the merger of $1.0 million, $8.5 million of increased internet advertising expenses, $5.6 million of
increased rent and related expenses primarily related to retail stores, $2.8 million of increased credit card fees, $2.5 million of
additional depreciation and amortization expense offset by approximately $9.7 million of increased vendor consideration related to
advertising expenses. Also included in 2009 is a gain of approximately $1.8 million from a lawsuit that was settled favorably.

Selling, general and administrative expenses increased in 2009 over 2008 primarily as a result of the increase in sales volume, facility
and other operating costs related to opening additional retail stores, costs related to winding down the Software Solutions segment and
costs related to the WStore acquisition. Selling, general and administrative costs as a percent of sales declined 20 basis points as sales
grew at a faster rate than costs. Significant expense increases include approximately $7.8 million in charges for severance costs,
litigation and contractual lease terminations of which approximately $2.9 million related to winding down costs related to Software
Solutions segment. Also included in 2009 is a gain of approximately $1.8 million from a lawsuit that was settled favorably.

OPERATING MARGIN

Technology products operating margin decreased 100 basis points in 2010 versus 2009 due to price promotions, freight discounts
offered during the year, start up costs related to the new distribution center in North America and reorganization costs related to the
WStore integration which could not be fully offset by cost reduction initiatives. Technology products operating margin decreased 40
basis points in 2009 versus 2008 due to the global economic slowdown, price promotions, freight discounts and other cost increases
which were not fully offset by cost reduction initiatives.

Industrial products operating margin increased by 20 basis points in 2010 versus 2009 due to improved economic conditions in North
America, resulting in increased demand for the segment’s various products and prudent cost management. Industrial products
operating margin decreased 30 basis points in 2009 versus 2008 due to the slowdown in sales coupled with additional information
technology staffing and other costs for the support of the new products added and the newly launched e-commerce website.

Corporate and other expenses operating costs decreased 30.4% during 2010 due to cost savings from winding down the ProfitCenter
Software segment in 2009, reduced consulting and outside services for the software implementation which began in 2009 and
significantly less legal and professional fees incurred in 2010 compared to 2009. Corporate and other expenses decreased 6.5% due to
winding down the ProfitCenter Software segment in 2009 offset by expenses for new software implementation, acquisition related
costs and additional staffing and overhead costs to support the growth in the Company’s business.

INTEREST EXPENSE

Interest expense was $1.8 million, $1.4 million, and $0.8 million in 2010, 2009 and 2008, respectively. The interest expense increase
in 2010 compared to 2009 is primarily attributable to a full year of interest expense related to the debt assumed in the WStore
acquisition, higher average outstanding balances under the Company’s revolving credit agreement and interest on the Recovery Zone
Bond entered into to finance the equipment for the new distribution center opened in 2010. Interest expense increased in 2009 over
2008 primarily as a result of the short term debt assumed in the WStore acquisition and interest on capital lease obligations. Interest
and other income, net was $0.8 million, $1.0 million, and $2.2 million in 2010, 2009 and 2008, respectively. The changes are a result
of the Company’s investable cash fluctuations due to cash sources and uses for operating, investing and financing activities.

INCOME TAXES

The Company’s effective tax rate was 35.6% in 2010 as compared to 36.8% in 2009. The lower tax rate in 2010 is primarily attributed
to reversals of valuation allowances of approximately $0.5 million. If excluded, the Company’s effective tax rate would have been
36.3%. The lower tax rate in 2010 is primarily attributed to a higher percentage of taxable income in countries that have lower
corporate tax rates. The Company’s effective tax rate will vary as the mix of pretax income from the countries the Company does
business in varies.

The effective tax rate in 2009 was flat compared to 2008. Included in the 2009 rate was a reversal of tax reserves of approximately
$0.9 million, as a result of statute expirations. If excluded, the Company’s effective tax rate would have been 38.4%. The higher tax
rate in 2009 is primarily attributed to a higher percentage of taxable income in countries that have higher corporate tax rates.

21

Seasonality

As the Company’s consumer channel sales have grown significantly in the past few years, the fourth quarter has represented a greater
portion of annual sales than historically. Net sales have historically been modestly weaker during the second and third quarters as a
result of lower business activity during those months. The following table sets forth the net sales seasonality for each of the quarters
since January 1, 2008 (amounts in millions).

2010
Net sales
Percentage of year’s net sales

2009
Net sales
Percentage of year’s net sales

2008
Net sales
Percentage of year’s net sales

March 31

June 30

September 30

December 31

Quarter Ended

$

$

$

$

915
25.5%

$

752
23.8%

$

725
23.9%

$

806
22.5%

$

722
22.8%

$

756
24.9%

$

863
24.0%

1,006

28.0%

$

754
23.8%

$

739
24.4%

938
29.6%

813
26.8%

Financial Condition, Liquidity and Capital Resources

Selected liquidity data (in thousands):

Cash
Accounts receivable, net
Inventories
Prepaid expenses and other current assets
Accounts payable
Accrued expenses and other current liabilities
Current portion of long term debt
Short term debt
Long term debt
Working capital

December 31,

2010

2009

$ Change

$
$
$
$
$
$
$
$
$
$

92,077
276,344
370,375
19,308
377,030
84,680
2,655
-
7,386
300,872

$
$
$
$
$
$
$

$
$

58,309
241,860
365,725
20,066
348,029
78,841
1,029
14,168
1,194
250,519

$
$
$
$
$
$
$
$
$
$

33,768
34,484
4,650
(758)
29,001
5,839
1,626
(14,168)
6,192
50,353

Our primary liquidity needs are to support working capital requirements in our business, including working capital for new retail
stores, to fund capital expenditures, including the second North American distribution center for the Technology Products segment, to
fund the payment of interest on outstanding debt, to fund special dividends declared by our Board of Directors and for acquisitions.
We rely principally upon operating cash flows to meet these needs. We believe that cash flows from operations and our availability
under credit facilities will be sufficient to fund our working capital and other cash requirements for the next twelve months.

Our working capital increased in 2010 as the result of increased cash, accounts receivable and inventory balances as a result of growth
in the business offset partially by an increase in accounts payable, accrued expenses and the current portion of long term debt. The
increase in inventory is the result of increased retail store inventory in 2010 and the opening of a new distribution facility for
Technology Products in the third quarter of 2010. Accounts receivable balances increased as the result of growth in open account
business to business customers, the WStore acquisition and slight growth in accounts receivable days outstanding. Accounts payable
and accrued expense balances increased due to inventory growth and the WStore acquisition. Accounts receivable days outstanding
were at 25 in 2010 up from 23 in 2009. We expect that future accounts receivable and inventory balances will fluctuate with growth in
net sales and the mix of our net sales between consumer and business customers.

Net cash provided by operating activities was $64.9 million, $4.8 million, and $82.4 million during 2010, 2009, and 2008. The
increase in cash provided by operating activities in 2010 over 2009 resulted from a $5.0 million decrease in net income adjusted by
other non-cash items, such as depreciation expense, and an increase of $65.1 million in cash used for changes in our working capital
accounts. The decrease in cash provided by operating activities in 2009 compared to 2008 resulted from a $3.0 million decrease in net
income adjusted by other non-cash items, such as depreciation expense, and a decrease of $74.6 million in cash used for changes in
working capital accounts.

Net cash used in investing activities was $24.7 million during 2010, primarily for capital expenditures including expenditures for the
second North American distribution center for the Technology Products segment.. Cash flows used in investing activities during 2009

22

totaled $32.3 million primarily for the CircuitCity.com acquisition and for capital expenditures. Net cash used in investing activities
was $45.5 million during 2008, primarily for the CompUSA acquisition and for capital expenditures. Capital expenditures in 2010,
2009 and 2008 included upgrades and enhancements to our information and communications systems hardware and software and
expenditures in retail stores in North America.

Net cash used in financing activities was $4.7 million during 2010. We borrowed and repaid approximately $261.7 million against our
credit facilities. We repaid approximately $13.2 million in short term debt and approximately $1.5 million in capital lease obligations
and received proceeds of approximately $7.9 million from the Recovery Zone Facility Bond. Proceeds and excess tax benefits from
stock option exercises provided approximately $2.1 million of cash. Net cash used in financing activities was $31.5 million during
2009. We repaid approximately $3.6 million in short-term debt and approximately $0.8 million in capital lease obligations, paid a
special dividend of $27.6 million, and repurchased Company stock of approximately $1.2 million. Proceeds and excess tax benefits
from stock option exercises provided approximately $1.7 million of cash. Net cash used in financing activities was $45.0 million
during 2008, attributable to dividends paid of $37.1 million, repayment of short term debt of $3.9 million, repayment of $0.7 million
in capital lease obligations, repurchase of common stock of approximately $5.8 million, offset by proceeds of stock option exercises
and related excess tax benefits of $2.5 million.

We have a $125.0 million secured revolving credit agreement (which may be increased to $200.0 million, subject to certain
conditions). The facility has a five year term expiring in October 2015. The borrowings under the agreement are subject to borrowing
base limitations of up to 85% of eligible accounts receivable and up to 40% of qualified inventories. Borrowings are secured by
substantially all of the Company’s assets, including accounts receivable, inventory and certain other assets, subject to limited
exceptions, including the exclusion of certain foreign assets from the collateral. The amended and restated credit agreement contains
certain operating, financial and other covenants, including limits on annual levels of capital expenditures, availability tests related to
payments of dividends and stock repurchases and fixed charge coverage tests related to acquisitions. The revolving credit agreement
requires that we maintain a minimum level of availability. If such availability is not maintained, we will then be required to maintain a
fixed charge coverage ratio (as defined). As of December 31, 2010, the Company was in compliance with all of the covenants under
the credit facility. Eligible collateral under the facility was $125.0 million, total availability was $115.9 million, outstanding letters of
credit of were $9.1 million and there were no outstanding advances.

The Company’s Inmac WStore subsidiary maintains a secured revolving credit agreement with a financial institution in France which
is secured by WStore Europe SA accounts receivable balances. Available amounts for borrowing under this facility includes all
accounts receivable balances not over 60 days past due reduced by the greater of €4.0 million or 10% of the eligible accounts
receivable. As of December 31, 2010, there was availability under this credit facility of approximately €15.6 million ($20.9 million)
and there were no outstanding borrowings. The credit facility duration is indefinite; however either party may cancel the agreement
with ninety days notice. Under this agreement the Company is subject to certain non-financial covenants which it was in compliance
with at December 31, 2010.

The Company’s WStore UK subsidiary maintained a £2 million secured revolving credit agreement with a financial institution in the
United Kingdom. The Company terminated this facility in July 2010.

On September 23, 2010, the Company (through a subsidiary) completed tax exempt Recovery Zone Facility Bond (the “Bonds”)
financing for up to $15 million with the Development Authority of Jefferson, Georgia (the “Authority”). The Bonds were issued by
the Authority and initially purchased by GE Government Finance Inc., and mature on October 1, 2018. Interest on the Bonds is
calculated at the rate of 4.15% per annum and principal and interest payments are due monthly. The proceeds of the Bonds are used
to finance or repay the costs of capital equipment purchased for the Company’s distribution facility located in Jefferson, Georgia. The
purchase and installation of all the equipment for the facility is expected to be completed by December 31, 2011. Pursuant to the
transaction, the Company will transfer to the Authority for consideration consisting of the Bond proceeds ownership of the equipment
to be used at the distribution facility and the Authority in turn will lease the equipment to the Company’s subsidiary pursuant to a
capital equipment lease expiring October 1, 2018. Under the capital equipment lease the Company has the right to acquire ownership
of the equipment at any time for a purchase price sufficient to pay off all principal and interest on the Bonds, plus $1.00.

Our earnings and cash flows are seasonal in nature, with the fourth quarter of the fiscal year generating higher earnings and cash flows
than the other quarters. Levels of earnings and cash flows are dependent on factors such as consolidated gross margin and selling,
general and administrative costs as a percentage of sales, product mix and relative levels of domestic and foreign sales. Unusual
expense items, such as one time charges and settlements, may impact earnings and are separately disclosed. We expect that past
performance may not be indicative of future performance due to the competitive nature of our Technology Products segment where
the need to adjust prices to gain or hold market share is prevalent.

Macroeconomic conditions, such as business and consumer sentiment, may affect our revenues, cash flows or financial condition.
However, we do not believe that there is a direct correlation between any specific macroeconomic indicator and our revenues, cash
flows or financial condition. We are not currently interest rate sensitive, as we have significant cash balances and minimal debt.

We anticipate cash needs to support our growth and expansion plans, continued investment in upgrading and expanding our

23

technological capabilities and information technology infrastructure, opening of new retail stores, and in building out and expanding
our distribution center facilities and inventory systems.

These expenses and capital expenditures will require significant levels of liquidity, which we believe can be adequately funded from
our currently available cash resources. We have recently engaged in several opportunistic acquisitions, choosing to pay the purchase
price in cash, and may do so in the future as favorable situations arise. However, a deep and prolonged period of reduced consumer
and/ or business to business spending could adversely impact our cash resources and force us to either forego future acquisition
opportunities or to pay the purchase price in shares of our common stock, which could have a dilutive effect on our earnings per share.
In addition we anticipate cash needs for implementation of the financial systems. We believe that our cash balances, future cash flows
from operations and our availability under credit facilities will be sufficient to fund our working capital and other cash requirements
for at least the next twelve months.

We maintain our cash and cash equivalents primarily in money market funds or their equivalent. As of December 31, 2010, all of our
investments had maturities of less than three months. Accordingly, we do not believe that our investments have significant exposure
to interest rate risk.

We are obligated under non-cancelable operating leases for the rental of most of our facilities and certain of our equipment which
expire at various dates through 2026. We have sublease agreements for unused space we lease in Uniondale, New York. In the event
the sub lessee is unable to fulfill its obligations, we would be responsible for rents due under the leases.

Following is a summary of our contractual obligations for future principal payments on our debt, minimum rental payments on our
non-cancelable operating leases and minimum payments on our other purchase obligations as of December 2010 (in thousands):

Contractual Obligations:

Total

Less than
1 year

1-3 years

3-5 years

More than
5 years

Capital lease obligations

$

19,845

$

3,343

$

7,958

$

6,703

$

1,841

Non-cancelable operating leases, net of

subleases

Purchase & other obligations

220,370

34,977

26,069

27,619

70,291

57,916

66,094

5,166

2,192

—

Total contractual obligations

$

275,192

$

57,031

$

83,415

$

66,811

$

67,935

Our purchase and other obligations consist primarily of certain employment agreements and service agreements.

In addition to the contractual obligations noted above, we had $9.1 million of standby letters of credit outstanding as of
December 2010.

We are party to certain litigation, the outcome of which we believe, based on discussions with legal counsel, will not have a material
adverse effect on our consolidated financial statements.

Tax contingencies are related to uncertain tax positions taken on income tax returns that may result in additional tax, interest and
penalties being paid to taxing authorities. As of December 31, 2010, the Company had no uncertain tax positions.

Off-Balance Sheet Arrangements

We have not created, and are not party to, any special-purpose or off-balance sheet entities for the purpose of raising capital, incurring
debt or operating our business. We do not have any arrangements or relationships with entities that are not consolidated into the
financial statements that are reasonably likely to materially affect our liquidity or the availability of capital resources.

The Company currently leases its facility in Port Washington, NY from Addwin Realty Associates, an entity owned by Richard Leeds,
Bruce Leeds, and Robert Leeds, senior executives, Directors and controlling shareholders of the Company.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

We are exposed to market risks, which include changes in U.S. and international interest rates as well as changes in currency exchange
rates (principally Pounds Sterling, Euros and Canadian Dollars) as measured against the U.S. Dollar and each other.

24

The translation of the financial statements of our operations located outside of the United States is impacted by movements in foreign
currency exchange rates. Changes in currency exchange rates as measured against the U.S. dollar may positively or negatively affect
income statement, balance sheet and cash flows as expressed in U.S. dollars. Sales would have fluctuated by approximately $123.2
million and pretax income would have fluctuated by approximately $2.1 million if average foreign exchange rates changed by 10% in
2010. We have limited involvement with derivative financial instruments and do not use them for trading purposes. We may enter into
foreign currency options or forward exchange contracts aimed at limiting in part the impact of certain currency fluctuations, but as of
December 31, 2010 we had no outstanding forward exchange contracts.

Our exposure to market risk for changes in interest rates relates primarily to our variable rate debt. Our variable rate debt consists of
short-term borrowings under our credit facilities. As of December 31, 2010, there were no outstanding balances under our variable rate
credit facility. A hypothetical change in average interest rates of one percentage point is not expected to have a material effect on our
financial position, results of operations or cash flows over the next fiscal year.

Item 8. Financial Statements and Supplementary Data.

The information required by Item 8 of Part II is incorporated herein by reference to the Consolidated Financial Statements filed with
this report; see Item 15 of Part IV.

Item 9. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of the Company’s management, including the Company’s Chief Executive Officer
and Chief Financial Officer, the Company carried out an evaluation of the effectiveness of the design and operation of the Company’s
disclosure controls and procedures as of December 31, 2010. Based upon this evaluation, the Company’s Chief Executive Officer and
Chief Financial Officer have concluded that the Company’s disclosure controls and procedures are effective.

Inherent Limitations of Internal Controls over Financial Reporting

The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. The Company’s internal control over financial reporting includes those policies and procedures that: (i) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the Company’s
assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that the Company’s receipts and expenditures are being made only in
accordance with authorizations of the Company’s management and directors; and (iii) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material
effect on the Company’s financial statements.

Management, including the Company’s Chief Executive Officer and Chief Financial Officer, does not expect that the Company’s
internal controls will prevent or detect all errors and all fraud. A control system, no matter how well designed and operated, can
provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control
system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.
Because of the inherent limitations in all control systems, no evaluation of internal controls can provide absolute assurance that all
control issues and instances of fraud, if any, have been detected. Also, any evaluation of the effectiveness of controls in future periods
are subject to the risk that those internal controls may become inadequate because of changes in business conditions, or that the degree
of compliance with the policies or procedures may deteriorate.

Management’s Report on Internal Control Over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting. Under
the supervision and with the participation of Company’s management, including the Chief Executive Officer and Chief Financial
Officer, the Company evaluated the effectiveness of the design and operation of its internal control over financial reporting based on
the framework established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer concluded that
the Company’s internal control over financial reporting was effective as of December 31, 2010.

25

The Company’s independent registered public accounting firm, Ernst & Young LLP, has issued an attestation report on the
effectiveness of the Company’s internal control over financial reporting as of December 31, 2010, a copy of which is included in this
report.

Changes in Internal Control Over Financial Reporting

There have been no changes in the Company’s internal controls over financial reporting for the quarter ended December 31, 2010 that
have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Item 9B. Other Information.

None.

26

PART III

Item 10. Directors, Executive Officers and Corporate Governance.

The information required by Item 10 of Part III is hereby incorporated by reference to the Company’s Proxy Statement for the 2011
Annual Meeting of Stockholders. (the “Proxy Statement”).

Item 11. Executive Compensation.

The information required by Item 11 of Part III is hereby incorporated by reference to the Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The information required by item 12 of Part III is hereby incorporated by reference to the Proxy Statement.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by Item 10 of Part III is hereby incorporated by reference to the Proxy Statement.

Item 14. Principal Accounting Fees and Services.

The information required by Item 14 of Part III is hereby incorporated by reference to the Proxy Statement.

PART IV

Item 15. Exhibits and Financial Statement Schedules.

(a) 1. Consolidated Financial Statements of Systemax Inc.

Reference

Reports of Ernst & Young LLP Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2010 and 2009
Consolidated Statements of Operations for the years ended December 31, 2010, 2009 and 2008
Consolidated Statements of Cash Flows for the years ended December 31, 2010, 2009 and 2008
Consolidated Statements of Shareholders’ Equity for the Years ended December 31, 2010, 2009

and 2008

Notes to Consolidated Financial Statements

2.

Financial Statement Schedules:

The following financial statement schedule is filed as part of this report and should be read
together with our consolidated financial statements:

Schedule II — Valuation and Qualifying Accounts

Schedules not included with this additional financial data have been omitted because they are not
applicable or the required information is shown in the consolidated financial statements or notes
thereto.

31
33
34
35

36
37

50

27

Item 15. Exhibits and Financial Statement Schedules.

3.

Exhibits.

Exhibit
No.

3.1

3.2

3.3

4.1

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

Description

Composite Certificate of Incorporation of Registrant, as amended (incorporated by reference to the
Company’s annual report on Form 10-K for the year ended December 31, 2001)
Amended and Restated By-laws of Registrant (effective as of December 29, 2007, incorporated by
reference to the Company’s annual report on Form 10-K for the year ended December 31, 2007)
Amendment to the Bylaws of the Registrant (incorporated by reference to the Company’s report on
Form 8-K dated March 3, 2008)
Stockholders Agreement (incorporated by reference to the Company’s quarterly report on Form 10-Q
for the quarterly period ended September 30, 1995)
Form of 1995 Long-Term Stock Incentive Plan* (incorporated by reference to the Company’s
registration statement on Form S-1) (Registration No. 333-1852)
Form of 1995 Stock Plan for Non-Employee Directors* (incorporated by reference to the Company’s
registration statement on Form S-1) (Registration No. 333-1852)
Form of 1999 Long-Term Stock Incentive Plan as amended* (incorporated by reference to the
Company’s report on Form 8-K dated May 20, 2003)
Form of 2006 Stock Incentive Plan for Non-Employee Directors* (incorporated by reference to the
Company’s annual report on Form 10-K for the year ended December 31, 2006)
Form of 2005 Employee Stock Purchase Plan* (incorporated by reference to the Company’s annual
report on Form 10-K for the year ended December 31, 2006)
Lease Agreement dated September 20, 1988 between the Company and Addwin Realty Associates
(Port Washington facility) (incorporated by reference to the Company’s registration statement on
Form S-1) (Registration No. 33-92052)
First Amendment to Lease Agreement dated September 20, 1998 between the Company and Addwin
Realty Associates (Port Washington facility) (incorporated by reference to the Company’s annual
report on Form 10-K for the year ended December 31, 1998)
Second Amendment to Lease Agreement dated September 20, 1988 between the Company and
Addwin Realty Associates (Port Washington facility) (incorporated by reference to the Company’s
annual report on Form 10-K for the year ended December 31, 2007)
Build-to-Suit Lease Agreement dated April, 1995 among the Company, American National Bank and
Trust Company of Chicago (Trustee for the original landlord) and Walsh, Higgins
& Company (Contractor) (“Naperville Illinois Facility Lease”) (incorporated by reference to the
Company’s registration statement on Form S-1) (Registration No. 33-92052)
First Amendment, dated as of February 1, 2006, to the Naperville Illinois Facility Lease between the
Company and Ambassador Drive LLC (current landlord) (incorporated by reference to the
Company’s annual report on Form 10-K for the year ended December 31, 2005)
Lease Agreement dated September 17, 1998 between Tiger Direct, Inc. and Keystone Miami Property
Holding Corp. (Miami facility) (incorporated by reference to the Company’s quarterly report on
Form 10-Q for the quarterly period ended September 30, 1998)
First Amendment, dated as of September 5, 2003, to the Lease Agreement between Tiger Direct, Inc.
and Keystone Miami Property Holding Corp. (Miami facility) (filed herewith)
Second Amendment, dated March 22, 2007, to the Lease Agreement between Tiger Direct, Inc. and
Keystone Miami Property Holding Corp. (Miami facility) (filed herewith)
Third Amendment, dated as of June 26, 2009, to the Lease Agreement between Tiger Direct, Inc. and
Mota Associates Limited Partnership (successor in interest to landlord Keystone Miami Property
Holding Corp.) (Miami facility) (filed herewith)
Lease agreement, dated December 8, 2005, between the Company and Hamilton Business Center,
LLC (Buford, Georgia facility) (incorporated by reference to the Company’s annual report on
Form 10-K for the year ended December 31, 2005)
First Amendment, dated as of June 12, 2006, to the Lease Agreement between the Company and
Hamilton Business Center, LLC (Buford, Georgia facility) (incorporated by reference to the
Company’s annual report on Form 10-K for the year ended December 31, 2005)
Employment Agreement entered into on October 12, 2004 but effective as of June 1, 2004 between
the Company and Gilbert Fiorentino* (incorporated by reference to the Company’s report on Form 8-
K dated October 12, 2004)
Amendment No. 1, dated December 30, 2009, to Employment Agreement between the Company and
Gilbert Fiorentino* (incorporated by reference to the Company’s report on Form 8-K dated

28

10.19

10.20

10.21

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

14
21
23
31.1

31.2

32.1

32.2

December 30, 2009).
Restricted Stock Unit Agreement entered into on October 12, 2004 but effective as of June 1, 2004
between the Company and Gilbert Fiorentino* (incorporated by reference to the Company’s report on
Form 8-K dated October 12, 2004).
Amendment No. 1, dated December 30, 2009, to the Restricted Stock Unit Agreement between the
Company and Gilbert Fiorentino* (incorporated by reference to the Company’s report on Form 8-K
dated December 30, 2009).
Employment Agreement, dated as of January 17, 2007, between the Company and Lawrence P.
Reinhold*(incorporated by reference to the Company’s annual report on Form 10-K for the year
ended December 31, 2006).
Amendment No.1, dated December 30, 2009, to the Employment Agreement between the Company
and Lawrence P. Reinhold* (incorporated by reference to the Company’s report on Form 8-K dated
December 30, 2009).
Amended and Restated Credit Agreement, dated as of October 27, 2005, between JPMorgan Chase
Bank, N.A. and affiliates, General Electric Capital Corporation, and GMAC Commercial Finance
LLC (as Lenders) with the Company and certain subsidiaries of the Company (as Borrowers) (the
“Amended and Restated JP Morgan Chase Loan Agreement”) (incorporated by reference to the
Company’s report on Form 8-K dated October 27, 2005)
Amendment No. 1, dated as of December 19, 2005, to the Amended and Restated JP Morgan Chase
Loan Agreement (incorporated by reference to the Company’s annual report on Form 10-K for the
year ended December 31, 2005)
Asset Purchase Agreement between the Company and CompUSA dated January 5, 2008
(incorporated by reference to the Company’s annual report on Form 10-K for the year December 31,
2007)
Amendment to Asset Purchase Agreement between the Company and CompUSA dated February 14,
2008 (incorporated by reference to the Company’s annual report on Form 10-K for the year ended
December 31, 2007)
Asset Purchase Agreement, as amended, dated as of April 5, 2009 and May 14, 2009, by and among
Systemax Inc., as Buyer and Circuit City Stores West Coast, Inc. and Circuit City Stores, Inc, as
Sellers (incorporated by reference to the Company’s report on Form 8-K dated May 20, 2009).
Second Amended and Restated Credit Agreement, dated as of October 27, 2010, by and among
Systemax Inc. and certain affiliates thereof and JPMorgan Chase Bank, N.A., as U.S. Administrative
Agent, J.P. Morgan Europe Limited, as UK Administrative Agent, J.P. Morgan Securities, Inc. as
Sole Bookrunner and Sole Lead Arranger, and the lenders from time to time party thereto
(incorporated by reference to the Company’s report on Form 8-K dated November 2, 2010).
Lease Agreement, dated as of September 1, 2010, among Development Authority of Jefferson,
Georgia, GE Government Finance Inc. and SYX Distribution Inc. (incorporated by reference to the
Company’s report on Form 8-K dated September 24, 2010).
Corporate Guaranty and Negative Pledge Agreement, dated as of September 1, 2010, among
Systemax Inc., Development Authority of Jefferson, Georgia and GE Government Finance Inc.
(incorporated by reference to the Company’s report on Form 8-K dated September 24, 2010).
Escrow Agreement, dated as of September 1, 2010, among Marshall & Ilsley Trust Company, N.A.
(as escrow agent), GE Government Finance Inc., Development Authority of Jefferson, Georgia and
SYX Distribution Inc. (incorporated by reference to the Company’s report on Form 8-K dated
September 24, 2010).
Restricted Stock Unit Agreement, dated August 25, 2010, between Systemax, Inc. and Lawrence P.
Reinhold*(incorporated by reference to the Company’s report on Form 8-K dated August 30, 2010).
Form of 2010 Long Term Incentive Plan* (incorporated by reference to the Company’s Definitive
Proxy Statement filed April 29,2010).
Corporate Ethics Policy for Officers, Directors and Employees (revised as of March, 2010)
Subsidiaries of the Registrant (filed herewith)
Consent of Independent Registered Public Accounting Firm (filed herewith)
Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of
2002 (filed herewith)
Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of
2002 (filed herewith)
Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of
2002 (filed herewith)
Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of
2002 (filed herewith)

* Management contract or compensatory plan or arrangement

29

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly authorized.

SYSTEMAX INC.

By: /s/ RICHARD LEEDS

Richard Leeds
Chairman and Chief Executive Officer

Date: March 17, 2011

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the following persons on
behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Title

Chairman and Chief Executive Officer
(Principal Executive Officer)

Date

March 17, 2011

/s/ RICHARD LEEDS

Richard Leeds

/s/ BRUCE LEEDS

Bruce Leeds

/s/ ROBERT LEEDS

Robert Leeds

/s/ LAWRENCE P. REINHOLD

Lawrence P. Reinhold

/s/ THOMAS AXMACHER

Thomas Axmacher

/s/ GILBERT FIORENTINO

Gilbert Fiorentino

/s/ ROBERT D. ROSENTHAL

Robert D. Rosenthal

/s/ STACY DICK

Stacy Dick

/s/ MARIE ADLER-KRAVECAS
Marie Adler-Kravecas

Vice Chairman and Director

March 17, 2011

Vice Chairman and Director

March 17, 2011

Executive Vice President, Chief Financial Officer
and Director
(Principal Financial Officer)

Vice President and Controller
(Principal Accounting Officer)

Chief Executive, Technology Products Group
and Director

Director

Director

Director

March 17, 2011

March 17, 2011

March 17, 2011

March 17, 2011

March 17, 2011

March 17, 2011

30

The Board of Directors and Shareholders of Systemax Inc.

Report of Independent Registered Public Accounting Firm

We have audited the accompanying consolidated balance sheets of Systemax Inc. (the “Company”) as of December 31, 2010 and
2009, and the related consolidated statements of operations, shareholders' equity, and cash flows for each of the three years in the
period ended December 31, 2010. Our audits also included the financial statement schedule listed in the Index at Item 15(a). These
financial statements and schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on
these financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of
Systemax Inc. at December 31, 2010 and 2009, and the consolidated results of its operations and its cash flows for each of the three
years in the period ended December 31, 2010, in conformity with U.S. generally accepted accounting principles. Also, in our opinion,
the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, present fairly
in all material respects the information set forth therein.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States),
Systemax Inc.’s internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control-
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated
March 17, 2011 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP
New York, New York
March 17, 2011

31

The Board of Directors and Shareholders of Systemax Inc.

We have audited Systemax Inc.’s (the “Company”)internal control over financial reporting as of December 31, 2010, based on criteria
established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway
Commission (the COSO criteria). The Company’s management is responsible for maintaining effective internal control over financial
reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying
Management’s Report. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on
our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of
internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.
We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect
on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Systemax Inc. maintained, in all material respects, effective internal control over financial reporting as of December
31, 2010, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
consolidated balance sheets of Systemax Inc. as of December 31, 2010 and 2009 and the related consolidated statements of operations,
shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2010 of Systemax Inc. and our
report dated March 17, 2011 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP
New York, New York
March 17, 2011

32

SYSTEMAX INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except for share data)

ASSETS:

Current assets:

Cash
Accounts receivable, net of allowances of $17,881 and $22,532
Inventories
Prepaid expenses and other current assets
Deferred income taxes

Total current assets

Property, plant and equipment, net
Deferred income taxes
Goodwill and intangibles
Other assets

Total assets

LIABILITIES AND SHAREHOLDERS’ EQUITY:

Current liabilities:

Accounts payable
Accrued expenses and other current liabilities
Short term debt
Current portion of long term debt
Total current liabilities

Long term debt
Other liabilities

Total liabilities

Commitments and contingencies

Shareholders’ equity:

Preferred stock, par value $.01 per share, authorized 25 million shares; issued none
Common stock, par value $.01 per share, authorized 150 million shares; issued

38,862,019 and 38,862,019 shares; outstanding 36,754,700 and 36,450,767 shares

Additional paid-in capital
Treasury stock at cost — 2,107,319 and 2,411,252 shares
Retained earnings
Accumulated other comprehensive (loss) income

Total shareholders’ equity

$

$

$

December 31,

2010

2009

$

92,077
276,344
370,375
19,308
7,133
765,237

73,765
2,313
49,473
3,312

58,309
241,860
365,725
20,066
6,626
692,586

65,598
8,564
48,127
2,026

894,100

$

816,901

$

377,030
84,680
-
2,655
464,365

7,386
13,081
484,832

389
181,519
(24,947)
253,526
(1,219)
409,268

348,029
78,841
14,168
1,029
442,067

1,194
8,955
452,216

389
180,508
(28,545)
210,975
1,358
364,685

Total liabilities and shareholders’ equity

$

894,100

$

816,901

See notes to consolidated financial statements.

33

2010
3,589,989
3,094,042
495,947
422,913
4,289
68,745
1,750
(840)
1,802
66,033
23,482
42,551

$

Year Ended December 31,
2009
3,165,995
2,705,747
460,248
378,869
7,750
73,629
187
(1,015)
1,372
73,085
26,900
46,185

$

1.15
1.13

$
$

36,996
37,601

1.26
1.24

36,706
37,343

$

$

$
$

2008
3,032,961
2,574,402
458,559
374,947
-
83,612
1,300
(2,229)
798
83,743
30,900
52,843

1.43
1.40

36,950
37,705

SYSTEMAX INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

Net sales
Cost of sales
Gross profit
Selling, general and administrative expenses
Reorganization and other charges
Operating income
Foreign currency exchange loss
Interest and other income, net
Interest expense
Income before income taxes
Provision for income taxes
Net income
Net income per common share:

Basic
Diluted

Weighted average common and common equivalent shares:

Basic
Diluted

See notes to consolidated financial statements.

$

$

$
$

34

SYSTEMAX INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

CASH FLOWS FROM OPERATING ACTIVITIES:

Net income
Adjustments to reconcile net income to net cash provided by operating

activities:
Depreciation and amortization
Provision for deferred income taxes
Provision for returns and doubtful accounts
Compensation expense related to equity compensation plans
Excess tax benefit from exercises of stock options
Loss on dispositions and abandonment

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other current assets
Income taxes payable/receivable
Accounts payable, accrued expenses and other current liabilities

Net cash provided by operating activities

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchase of Circuit City assets
Purchase of WStore Europe SA
Cash acquired WStore Europe SA
Purchase of certain CompUSA assets
Purchases of property, plant and equipment
Proceeds from disposals of property, plant and equipment

Net cash used in investing activities

CASH FLOWS FROM FINANCING ACTIVITIES:
Borrowings on credit facility and short term debt
Repayments of borrowings on credit facility and short term debt
Proceeds from recovery zone bond
Repayments of capital lease obligations
Dividends paid
Proceeds from issuance of common stock
Purchase of treasury stock
Excess tax benefit from exercises of stock options
Net cash used in by financing activities

EFFECTS OF EXCHANGE RATES ON CASH

NET (DECREASE) INCREASE IN CASH
CASH – BEGINNING OF YEAR

CASH – END OF YEAR
Supplemental disclosures:

Interest paid
Income taxes paid

Supplemental disclosures of non-cash investing and financing activities:

Acquisitions of equipment through capital leases

See notes to consolidated financial statements.

2010

Year Ended December 31,
2009

2008

$

42,551

$

46,185

$

52,843

14,480
4,572
3,268
2,496
(1,072)
83

(45,121)
(5,913)
6,403
(3,315)
46,451
64,883

-
-
-
-
(24,747)
23
(24,724)

261,708
(274,858)
7,949
(1,553)
-
1,017
-
1,072
(4,665)

(1,726)

33,768
58,309

92.077

1,346
21,749

9,371

$

$
$

$

$

$
$

$

12,353
5,704
4,698
2,867
(576)
154

(20,907)
(69,618)
(5,490)
3,983
25,414
4,767

(14,494)
(4,469)
5,438
-
(18,855)
84
(32,296)

-
(3,614)
-
(726)
(27,611)
1,082
(1,174)
576
(31,467)

1,338

(57,658)
115,967

58,309

994
13,909

765

$

$
$

$

10,387
6,197
2,424
3,869
(1,380)
89

6,010
(48,924)
(16)
602
50,318
82,419

-
-
-

(30,649)
(14,942)
72
(45,519)

-
(3,880)
-
(673)
(37,126)
1,133
(5,824)
1,380
(44,990)

(3,964)

(12,054)
128,021

115,967

536
29,514

2,152

35

SYSTEMAX INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(in thousands)

Common Stock

Number
of Shares
Outstanding

Amount

Additional
Paid-in
Capital

Treasury
Stock,
At Cost

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Comprehensiv
e
Income (Loss)

36,092

383

104
503
(475)

1
5

36,224

389

105

221
(99)

173,381
3,794
283
184

1,599

179,241
2,818
(754)
(10)
(1,537)

750

36,451 $

389 $

106
(36)
234

180,508 $
2,377
(420)
(367)
(1,754)

1,175

(26,324)

176,684

11,711

46
944
(5,824)

(18,629)

(18,629)

(37,126)
52,843

(31,158)

192,401

(6,918)

1,183
(15)
2,619
(1,174)

8,276

(27,611)
46,185

(28,545) $

210,975 $

1,358

1,259
(432)
2,771

52,843
34,214

8,276

46,185
54,461

36,755 $

389 $

181,519 $

(24,947)

$

253,526 $

(1,219)

42,551

(2,577)

$

(2,577)
42,551
39,974

Balances, January 1, 2008
Stock-based compensation expense
Issuance of restricted stock
Exercise of stock options
Repurchase of Treasury Stock
Income tax benefit on stock-based

compensation

Cumulative effect of adoption of FIN 48
Change in cumulative translation adjustment
Dividends paid
Net income
Total comprehensive income
Balances, December 31, 2008
Stock-based compensation expense
Issuance of restricted stock
Retired restricted stock
Exercise of stock options
Repurchase of treasury stock
Income tax benefit on stock-based

compensation

Change in cumulative translation adjustment
Dividends paid
Net income
Total comprehensive income
Balances, December 31, 2009
Stock-based compensation expense
Issuance of restricted stock
Restricted stock withheld for employee taxes
Exercise of stock options
Income tax benefit on stock-based

compensation

Change in cumulative translation adjustment
Net income
Total comprehensive income
Balances, December 31, 2010

See notes to consolidated financial statements.

36

SYSTEMAX INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation — The accompanying consolidated financial statements include the accounts of Systemax Inc. and its
wholly-owned subsidiaries (collectively, the “Company” or “Systemax”). All significant intercompany accounts and transactions
have been eliminated in consolidation.

Reclassifications — Certain prior year amounts were reclassified to conform to current year presentation.

Use of Estimates In Financial Statements — The preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make estimates and assumptions that affect the
amounts reported in the consolidated financial statements and accompanying notes. Actual results could differ from those
estimates.

Fiscal Year — The Company’s fiscal year ends at midnight on the Saturday closest to December 31. Fiscal years will typically
include 52 weeks, but every few years will include 53 weeks which was the case in 2008. For clarity of presentation herein, all
fiscal years are referred to as if they ended on December 31. The fiscal year will be divided into four fiscal quarters that each end
at midnight on a Saturday. Fiscal quarters will typically include 13 weeks, but the fourth quarter will include 14 weeks in a 53
week fiscal year. For clarity of presentation herein, all fiscal quarters are referred to as if they ended on the traditional calendar
month.

Foreign Currency Translation — The Company has operations in numerous foreign countries. The functional currency of each
foreign country is the local currency. The financial statements of the Company’s foreign entities are translated into U.S. dollars,
the reporting currency, using year-end exchange rates for assets and liabilities, average exchange rates for the statement of
operations items and historical rates for equity accounts. Translation gains or losses are recorded as a separate component of
shareholders’ equity.

Cash — The Company considers amounts held in money market accounts and other short-term investments, including overnight
bank deposits, with an original maturity date of three months or less to be cash. Cash overdrafts are classified in accounts
payable.

Inventories — Inventories consist primarily of finished goods and are stated at the lower of cost or market value. Cost is
determined by using the first-in, first-out method except in Europe and retail locations where an average cost is used. Allowances
are maintained for obsolete, slow-moving and non-saleable inventory.

Property, Plant and Equipment — Property, plant and equipment is stated at cost. Furniture, fixtures and equipment, including
equipment under capital leases, are depreciated using the straight-line or accelerated method over their estimated useful lives
ranging from three to ten years. Buildings are depreciated using the straight-line method over estimated useful lives of 30 to 50
years. Leasehold improvements are amortized over the shorter of the useful lives or the term of the respective leases.

Evaluation of Long-lived Assets — Long-lived assets are evaluated for recoverability whenever events or changes in
circumstances indicate that an asset may have been impaired. In evaluating an asset for recoverability, the Company estimates the
future cash flows expected to result from the use of the asset and eventual disposition. If the sum of the expected future cash
flows (undiscounted and without interest charges) is less than the carrying amount of the asset, an impairment loss, equal to the
excess of the carrying amount over the fair market value of the asset is recognized.

Goodwill and intangible assets — Goodwill represents the excess of the cost of acquired assets over the fair value of assets
acquired. The Company tests goodwill and intangibles for impairment annually or more frequently if indicators of impairment
exist. The Company assesses the carrying value of its definite-lived intangible assets if circumstances indicate that those values
may not be recoverable. In addition, goodwill is required to be tested for impairment after a portion of the goodwill is allocated to
a business targeted for disposal. The Company’s identifiable intangible assets consist of trademarks, trade and domain names,
technology, retail leases and customer lists (See Note 2).

Accruals — Management makes estimates and assumptions that affect amounts reported in the consolidated financial statements
and accompanying notes. These estimates are based upon various factors such as the number of units sold, historical and
anticipated results and data received from third party vendors. Actual results could differ from these estimates. Our most
significant estimates include those related to the costs of vendor drop shipments, sales returns and allowances, cooperative
advertising and customer rebate reserves, and other vendor and employee related costs.

37

Income Taxes — Deferred tax assets and liabilities are recognized for the effect of temporary differences between the book and
tax bases of recorded assets and liabilities and for tax loss carry forwards. The realization of net deferred tax assets is dependent
upon our ability to generate sufficient future taxable income. Where it is more likely than not that some portion or the entire
deferred tax asset will not be realized, we have provided a valuation allowance. If the realization of those deferred tax assets in
the future is considered more likely than not, an adjustment to the deferred tax assets would increase net income in the period
such determination is made.

The Company provides for uncertain tax positions and related interest and penalties based upon management’s assessment of
whether a tax benefit is more likely than not to be sustained upon examination by tax authorities. To the extent the Company
prevails in matters for which a liability for an unrecognized tax benefit is established or is required to pay amounts in excess of
the liability, the Company’s effective tax rate in a given financial statement period may be affected.

Revenue Recognition and Accounts Receivable — The Company recognizes sales of products, including shipping revenue, when
persuasive evidence of an order arrangement exists, delivery has occurred, the sales price is fixed or determinable and
collectability is reasonably assured. Generally, these criteria are met at the time the product is received by the customers when
title and risk of loss have transferred. Allowances for estimated subsequent customer returns, rebates and sales incentives are
provided when revenues are recorded. Costs incurred for the shipping and handling of its products are recorded as cost of sales.
Revenue from extended warranty and support contracts on the Company’s assembled PCs is deferred and recognized over the
contract period. The Company evaluates collectability of accounts receivable based on numerous factors, including past
transaction history with customers and their credit rating and provides a reserve for accounts that are potentially uncollectible.
Trade receivables are generally written off once all collection efforts have been exhausted. Accounts receivable are shown in the
consolidated balance sheets net of allowances for doubtful collections and subsequent customer returns.

Advertising Costs — Expenditures for internet, television, local radio and newspaper advertising are expensed in the period the
advertising takes place. Catalog preparation, printing and postage expenditures are amortized over the period of catalog
distribution during which the benefits are expected, generally one to six months.

Net advertising expenses were $31.7 million, $38.9 million and $40.0 million during 2010, 2009 and 2008 respectively and are
included in the accompanying consolidated statements of operations. The Company utilizes advertising programs to support
vendors, including catalogs, internet and magazine advertising, and receives payments and credits from vendors, including
consideration pursuant to volume incentive programs and cooperative marketing programs. The Company accounts for
consideration from vendors as a reduction of cost of sales unless certain conditions are met showing that the funds are used for
specific, incremental, identifiable costs, in which case the consideration is accounted for as a reduction in the related expense
category, such as advertising expense. The amount of vendor consideration recorded as a reduction of selling, general and
administrative expenses totaled $65.6 million, $55.9 million and $60.4 million during 2010, 2009 and 2008 respectively.

Prepaid expenses as of December 2010 and 2009 include deferred advertising costs of $2.1 million and $2.8 million, respectively
which are reflected as an expense during the periods benefited, typically the subsequent fiscal quarter.

Stock based compensation — The Company recognizes the fair value of share based compensation in the consolidated statement
of operations over the requisite employee service period. Stock-based compensation expense includes an estimate for forfeitures
and is recognized over the expected term of the award.

Net Income Per Common Share – Net income per common share - basic was calculated based upon the weighted average number
of common shares outstanding during the respective periods presented using the two class method of computing earnings per
share. The two class method was used as the Company has outstanding restricted stock with rights to dividend participation for
unvested shares. Net income per common share - diluted was calculated based upon the weighted average number of common
shares outstanding and included the equivalent shares for dilutive options outstanding during the respective periods, including
unvested options. The dilutive effect of outstanding options issued by the Company is reflected in net income per share - diluted
using the treasury stock method. Under the treasury stock method, options will only have a dilutive effect when the average
market price of common stock during the period exceeds the exercise price of the options. The weighted average number of stock
options outstanding included in the computation of diluted earnings per share was 0.6 million, 0.6 million and 0.7 million for the
years ended December 31, 2010, 2009 and 2008, respectively. The weighted average number of restricted stock awards included
in the computation of diluted earnings per share was 0.2 million for the years December 31, 2010, 2009 and 2008. The weighted
average number of stock options outstanding excluded from the computation of diluted earnings per share was 0.7 million, 0.7
million and 0.6 million for the years ended December 31, 2010, 2009 and 2008, respectively, due to their antidilutive effect.

Comprehensive Income — Comprehensive income consists of net income and foreign currency translation adjustments and is
included in the consolidated statements of shareholders’ equity. Comprehensive income was $40.0 million, $54.5 million and
$34.2 million in 2010, 2009 and 2008, respectively.

38

Employee Benefit Plans - The Company’s U.S. subsidiaries participate in a defined contribution 401(k) plan covering
substantially all U.S. employees. Employees may invest 1% or more of their eligible compensation, limited to maximum amounts
as determined by the Internal Revenue Service. The Company provides a matching contribution to the plan, determined as a
percentage of the employees’ contributions. Aggregate expense to the Company for contributions to such plans was
approximately $0.9 million, $0.9 million and $0.7 million in 2010, 2009 and 2008, respectively.

Fair Value of Financial Instruments - Financial instruments consist primarily of investments in cash, trade accounts receivable
debt and accounts payable. The Company estimates the fair value of financial instruments based on interest rates available to the
Company and by comparison to quoted market prices. At December 31, 2010 and 2009, the carrying amounts of cash, accounts
receivable and accounts payable are considered to be representative of their respective fair values due to their short-term nature.
The Company’s debt is considered to representative of its fair value because of its variable interest rate.

Concentration of Credit Risk — Financial instruments that potentially subject the Company to concentrations of credit risk
consist of cash, and accounts receivable. The Company’s excess cash balances are invested with money center banks.
Concentrations of credit risk with respect to accounts receivable are limited due to the large number of customers and their
geographic dispersion comprising the Company’s customer base. The Company also performs on-going credit evaluations and
maintains allowances for potential losses as warranted.

Recent Accounting Pronouncements

Public companies in the United States are subject to the accounting and reporting requirements of various authorities, including
the Financial Accounting Standards Board (“FASB”) and the Securities and Exchange Commission (“SEC”). These authorities
issue numerous pronouncements, most of which are not applicable to the Company’s current or reasonably foreseeable operating
structure. Below are the new authoritative pronouncements that management believes are relevant to Company’s current
operations.

In October 2009, the FASB issued revised guidance related to multiple-element arrangements which requires an entity to allocate
arrangement consideration at the inception of an arrangement to all deliverables based on relative selling prices. This update
eliminates the use of the residual method of allocation and requires the relative-selling-price method in all circumstances. This
guidance is effective for fiscal years beginning on or after September 15, 2010. Companies may use either prospective application
for revenue arrangements entered into, or materially modified, after the effective date or through retrospective application to all
revenue arrangements for all periods presented. The Company does not believe this amended guidance will have a material
impact on its consolidated financial statements.

In October 2009, the FASB issued amended guidance that affects how entities account for revenue arrangements that contain
both hardware and software elements. Products that rely on software will be accounted for under the revised multiple-element
arrangement revenue recognition guidance mentioned above rather than software revenue recognition guidance. The revised
guidance must be adopted no later than fiscal years beginning on or after September 15, 2010. The transition method and period
for the adoption of this guidance and the revisions to the multiple-element arrangements guidance noted above must be the same.
The Company does not believe that this guidance will have a material impact on its consolidated financial statements.

39

2. GOODWILL AND INTANGIBLES

Goodwill:

The following table provides information related to the carrying value of goodwill (in thousands):

Balance January 1
Deferred tax adjustment
Adjustments to finalize purchase price allocation
Balance December 31

2010

930
1,350
1,000
3,280

$

$

Indefinite-lived intangible assets:

The following table summarizes information related to indefinite-lived intangible assets (in thousands):

December 31,

2010

Gross Carrying
Amount

December 31,
2009

Gross Carrying
Amount

$

$

24,082
14,739
38,821

$

$

23,226
14,739
37,965

Trademarks
Domain names
Total

Definite-lived intangible assets:

The following table summarizes information related to definite-lived intangible assets (in thousands):

Retail store leases
Client lists
Technology
Total

December 31,
2010

December 31,
2009

Gross Carrying
Amount

Accumulated
Amortization

Gross Carrying
Amount

Accumulated
Amortization

$

$

3,410
5,938
1,000
10,348

$

$

748
1,996
232
2,976

$

$

3,410
6,368
806
10,584

$

$
$

484
843
25
1,352

The aggregate amortization expense for these intangibles was approximately $1.6 million in 2010. The estimated amortization for
future years ending December 31 is as follows (in thousands):

2011
2012
2013
2014 and after
Total

$

$

1,654
1,643
1,639
2,436
7,372

40

3. PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment, net consist of the following (in thousands):

December 31,

2010

2009

Land and buildings
Furniture and fixtures, office, computer and other equipment and software
Leasehold improvements

Less accumulated depreciation and amortization
Property, plant and equipment, net

$

$

27,844
130,022
23,944
181,810
108,045
73,765

Included in property, plant and equipment are assets under capital leases, as follows (in thousands):

Furniture and fixtures, office, computer and other equipment
Less: Accumulated amortization

2010

14,896
4,994
9,902

$

$

$

$

$

$

28,458
123,876
19,212
171,546
105,948
65,598

2009

5,525
3,510
2,015

Depreciation charged to operations for property, plant and equipment including capital leases in 2010, 2009, and 2008 was $12.9
million, $11.2 million and $10.1 million, respectively.

4. CREDIT FACILITIES

The Company maintains a $125.0 million (which may be increased to $200 million, subject to certain conditions) secured
revolving credit agreement with a group of financial institutions which provides for borrowings in the United States and United
Kingdom. Availability is subject to a borrowing base formula that takes into account eligible receivables and eligible inventory.
Borrowings are secured by substantially all of the Company’s assets, including accounts receivable, inventory and certain other
assets, subject to limited exceptions, including the exclusion of certain foreign assets from the collateral. The amended and
restated credit agreement contains certain operating, financial and other covenants, including limits on annual levels of capital
expenditures, availability tests related to payments of dividends and stock repurchases and fixed charge coverage tests related to
acquisitions. The credit facility has a five year term and expires in October 2015. The borrowings under the agreement are subject
to borrowing base limitations of up to 85% of eligible accounts receivable and up to 40% of qualified inventories. The interest on
outstanding advances is payable monthly, at the Company’s option, at the prime rate (3.25% at December 31, 2010) or the
overnight daily LIBOR rate (0.25% at December 31, 2010) plus 1.00% to 2.50%. The facility also calls for a commitment fee
payable quarterly in arrears of 0.375% of the average daily unused portions of the facility. The revolving credit agreement
requires that a minimum level of availability be maintained. If such availability is not maintained, the Company will be required
to maintain a fixed charge coverage ratio (as defined). The agreement contains certain other covenants, including restrictions on
capital expenditure, acquisitions and payments of dividends. We were in compliance with all of the covenants as of December 31,
2010. As of December 31, 2010, eligible collateral under the agreement was $125.0 million and total availability was $115.9
million. There were outstanding letters of credit of $9.1 million and there were no outstanding advances.

The Company’s Inmac WStore subsidiary maintains a secured revolving credit agreement with a financial institution in France
which is secured by WStore Europe SA accounts receivable balances. Available amounts for borrowing under this facility
includes all accounts receivable balances not over 60 days past due reduced by the greater of €4.0 million or 10% of the eligible
accounts receivable. As of December 31, 2010 there was availability under this credit facility of approximately €15.6 million
($20.9 million) and there were no outstanding borrowings. The credit facility duration is indefinite; however either party may
cancel the agreement with ninety days notice. Under this agreement the Company is subject to certain non-financial covenants
which it was in compliance with at December 31, 2010.

The Company’s WStore UK subsidiary maintained a £2 million secured revolving credit agreement with a financial institution in
the United Kingdom. The Company terminated this facility in July 2010.

The weighted average interest rate on short-term borrowings was 3.5%, 3.3%, and 5.1% in 2010, 2009 and 2008, respectively.

41

5. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities consist of the following (in thousands):

Payroll and employee benefits
Freight
Advertising
Sales and VAT tax payable
Other

6. LONG-TERM DEBT

December 31,

2010

2009

$

$

30,166
17,142
8,033
8,613
20,726
84,680

$

$

27,715
9,171
8,030
7,989
25,936
78,841

On September 23, 2010, the Company (through a subsidiary) completed tax exempt Recovery Zone Facility Bond (the “Bonds”)
financing for up to $15 million with the Development Authority of Jefferson, Georgia (the “Authority”). The Bonds were issued
by the Authority and initially purchased by GE Government Finance Inc., and mature on October 1, 2018. Interest on the Bonds
is calculated at the rate of 4.15% per annum and principal and interest payments are due monthly. The proceeds of the Bonds are
used to finance or repay the costs of capital equipment purchased for the Company’s distribution facility located in Jefferson,
Georgia. The purchase and installation of all the equipment for the facility is expected to be completed by December 31, 2011.
Pursuant to the transaction, the Company will transfer to the Authority for consideration consisting of the Bond proceeds
ownership of the equipment to be used at the distribution facility and the Authority in turn will lease the equipment to the
Company’s subsidiary pursuant to a capital equipment lease expiring October 1, 2018. Under the capital equipment lease the
Company has the right to acquire ownership of the equipment at any time for a purchase price sufficient to pay off all principal
and interest on the Bonds, plus $1.00. As a result of the capital lease treatment for this transaction, the leased equipment is
included in property, plant and equipment in the Company’s consolidated balance sheet. As of December 31, 2010 the Company
had $7.9 million outstanding against this facility.

Long-term debt consists of (in thousands):

Capitalized equipment lease obligations
Less: current portion

December 31,

2010

2009

$

$

10,041
2,655
7,386

$

$

2,223
1,029
1,194

The aggregate maturities of long-term debt outstanding at December 31, 2010 are as follows (in thousands):

Maturities

2011

2012

2013

2014

2015

$

2,655

$

2,329

$

2,249

$

1,967

$

841

7. BUSINESS EXIT AND REORGANIZATION COSTS

The Company announced plans to exit its Software Solutions segment, in the second quarter of 2009, as the result of economic
conditions and difficulties in marketing the segment’s products successfully. Total charges incurred for the years ended December
31, 2010 and December 31, 2009 were $0.3 million and $2.9 million, respectively. These costs were recorded in selling,
general and administrative expenses within the Corporate and Other segment in the accompanying condensed consolidated
statement of operations.

The following table reconciles the associated liabilities incurred (in thousands):

Balance January 1, 2009 ................
Charged to expense........................
Paid or otherwise settled................
Balance December 31, 2009 ..........
Charged to expense........................
Paid or otherwise settled................
Balance December 31, 2010

Severance
and
Personnel
Costs

-
1,208
(1,208)
-
-
-
-

$

$

Contract
Termination
Costs

-
1,644
(697)
947
284
(918)
313

$

$

Other Exit Costs
-
80
(80)
-
-
-
-

$

$

Total

-
2,932
(1,985)
947
284
(918)
313

$

$

42

Reorganization

In 2010 the Company’s WStore France subsidiary incurred integration related charges of approximately $3.7 million for
severances and other costs related to the merger of its Misco and WStore operations. These costs were recorded in selling, general
and administrative expenses within the Technology Products segment. Other costs totaling $0.3 million were recorded in selling,
general and administrative expenses within the Corporate and other segment. The Company anticipates incurring minimal
additional costs related to this integration.

The following table details the associated liabilities incurred related to this plan (in thousands):

Severance
and
Personnel
Costs

Other Exit Costs

Total

Balance January 1, 2010 ................
Charged to expense........................
Paid or otherwise settled................
Balance December 31, 2010 ..........

$

$

-
2,975
(1,923)
1,052

$

$

-
1,030
(946)
84

$

$

-
4,005
(2,869)
1,136

8.

SHAREHOLDERS’ EQUITY

Stock based compensation plans

The Company currently has five equity compensation plans which reserve shares of common stock for issuance to key employees,
directors, consultants and advisors to the Company. The following is a description of these plans:

The 1995 Long-term Stock Incentive Plan - This plan, adopted in 1995, allowed the Company to issue qualified, non-qualified and
deferred compensation stock options, stock appreciation rights, restricted stock and restricted unit grants, performance unit grants
and other stock based awards authorized by the Compensation Committee of the Board of Directors. Options issued under this
plan expire ten years after the options are granted. The ability to grant new awards under this plan ended on December 31, 2005
but awards granted prior to such date continue until their expiration. A total of 510,326 options were outstanding under this plan
as of December 31, 2010.

The 1995 Stock Option Plan for Non-Employee Directors - This plan, adopted in 1995, provides for automatic awards of non-
qualified options to directors of the Company who are not employees of the Company or its affiliates. All options granted under
this plan will have a ten year term from grant date and are immediately exercisable. A maximum of 100,000 shares may be
granted for awards under this plan. The ability to grant new awards under this plan ended on October 12, 2006 but awards granted
prior to such date continue until their expiration. A total of 28,000 options were outstanding under this plan as of December 31,
2010.

The 1999 Long-term Stock Incentive Plan, as amended (“1999 Plan”) - This plan was adopted on October 25, 1999 with
substantially the same terms and provisions as the 1995 Long-term Stock Incentive Plan. The Company increased the number of
shares that may be granted under this plan to a maximum of 7,500,000 from 5,000,000 shares. The maximum number of shares
granted per type of award to any individual may not exceed 1,500,000 in any calendar year and 3,000,000 in total. The ability to
grant new awards under this plan ended on December 31, 2009 but awards granted prior to such date continue until their
expiration. Restricted stock grants and common stock awards reduce stock options otherwise available for future grant. A total of
1,307,372 options and 300,000 restricted stock units were outstanding under this plan as of December 31, 2010.

The 2006 Stock Incentive Plan For Non-Employee Directors — This plan, adopted by the Company’s stockholders on
October 11, 2006, replaces the 1995 Stock Option Plan for Non-Employee Directors. The Company adopted the plan so that it
could offer directors of the Company who are not employees of the Company or of any entity in which the Company has more
than a 50% equity interest (“independent directors”) an opportunity to participate in the ownership of the Company by receiving
options to purchase shares of common stock at a price equal to the fair market value at the date of grant of the option and
restricted stock awards. Awards for a maximum of 200,000 shares may be granted under this plan. A total of 15,000 options were
outstanding under this plan as of December 31, 2010.

The 2010 Long-term Stock Incentive Plan (“2010 Plan”) - This plan was adopted on April 23, 2010 with substantially the same
terms and provisions as the 1999 Long-term Stock Incentive Plan. The maximum number of shares granted per type of award to
any individual may not exceed 1,500,000 in any calendar year. Restricted stock grants and common stock awards reduce stock
options otherwise available for future grant. Awards for a maximum of 7,500,000 shares may be granted under this plan. A total
of 40,000 options and 175,000 restricted stock units were outstanding under this plan as of December 31, 2010.

43

Shares issued under our share-based compensation plans are usually issued from shares of our common stock held in the treasury.

The fair value of employee share options is recognized in expense over the vesting period of the options, using the graded
attribution method. The fair value of employee share options is determined on the date of grant using the Black-Scholes option
pricing model. The Company has used historical volatility in its estimate of expected volatility. The expected life represents the
period of time (in years) for which the options granted are expected to be outstanding. The risk-free interest rate is based on the
U.S. Treasury yield curve.

Compensation cost related to non-qualified stock options recognized in operating results (selling, general and administrative
expense) for 2010, 2009 and 2008 was $1.5 million, $2.2 million, and $3.2 million respectively. The related future income tax
benefits recognized for 2010, 2009 and 2008 were $0.6 million, $0.9 million and $1.2 million, respectively.

Stock options

The following table presents the weighted-average assumptions used to estimate the fair value of options granted in 2010, 2009
and 2008:

Expected annual dividend yield
Risk-free interest rate
Expected volatility
Expected life in years

2010

0%
1.37%
61.1%
4.8

2009

0%
2.64%
66.9%
7.7

2008

0%
3.17%
63.8%
6.3

The following table summarizes information concerning outstanding and exercisable options:

Outstanding at beginning of year
Granted
Exercised
Cancelled or expired
Outstanding at end of year

Options exercisable at year end
Weighted average fair value per
option granted during the year

2010

Shares
2,102,459
40,000
(234,011)
(7,750)
1,900,698

1,559,872

$
$
$
$
$

Exercise
Price

9.87
14.18
4.34
19.39
10.60

Weighted Average
2009

Shares
$
2,202,584
$
164,000
(221,225) $
(42,900) $
$

2,102,459

Exercise
Price

9.23
13.46
4.89
16.46
9.87

2008

Shares
$
2,655,937
110,000
$
(503,078) $
(60,275) $
$

2,202,584

Exercise
Price

7.95
12.90
2.25
17.77
9.23

1,558,229

1,560,804

$

7.24

$

9.53

$

7.94

The total intrinsic value of options exercised was $3.2 million, $2.0 million and $4.1 million respectively, for 2010, 2009 and
2008.

The following table summarizes information about options vested and exercisable or nonvested that are expected to vest
(nonvested outstanding less expected forfeitures) at December 31, 2010:

Range of Exercise Prices
to
$ 1.76
to
$ 5.01
to
$ 15.01
to
$ 20.01
to
$ 1.76

$ 5.00
$ 15.00
$ 20.00
$ 20.15
$ 20.15

Number
Exercisable

313,441
981,836
476,341
100,000
1,871,618

Weighted
Average
Exercise
Price

2.35
8.10
18.78
20.15
10.50

$
$
$
$
$

Weighted Average
Remaining
Contractual Life
1.68
5.41
6.38
6.05
5.06

$

$

Aggregate
Intrinsic
Value (in
thousands)

3,682
5,893
-
—
9,575

The aggregate intrinsic value in the tables above represents the total pretax intrinsic value (the difference between the closing
stock price on the last day of trading in 2010 and the exercise price) that would have been received by the option holders had all
options been exercised on December 31, 2010. This value will change based on the fair market value of the Company’s common
stock.

44

The following table reflects the activity for all unvested stock options during 2010:

Unvested at January 1, 2010
Granted
Vested
Forfeited
Unvested at December 31, 2010

Shares

544,230
40,000
(237,279)
(6,125)
340.826

Weighted
Average Grant-
Date Fair Value
10.98
7.24
11.02
13.21
10.47

$
$
$
$
$

At December 31, 2010, there was approximately $1.3 million of unrecognized compensation costs related to unvested stock
options, which is expected to be recognized over a weighted average period of 1.15 years. The total fair value of stock options
vested during 2010, 2009 and 2008 was $2.6 million, $2.5 million and $3.0 million, respectively.

Restricted Stock and Restricted Stock Units

In October 2004, the Company granted 1,000,000 restricted stock units under the 1999 Plan to a key employee who is also a
Company director. A restricted stock unit represents the right to receive a share of the Company’s common stock. The restricted
stock units have none of the rights as other shares of common stock until common stock is distributed, other than rights to cash
dividends. The restricted stock unit award was a non-performance award which vests at the rate of 20% on May 31, 2005 and
10% per year on April 1, 2006 and each year thereafter. The share-based expense for restricted stock awards was determined
based on the market price of the Company’s stock at the date of the award. Compensation expense related to the restricted stock
award was approximately $0.6 million in each of 2010, 2009 and 2008. Share-based compensation expense for restricted stock
issued to Directors was $0.1 million in each of 2010, 2009 and 2008.

In August 2010, the Company granted 175,000 restricted stock units under the 2010 Plan to a key employee who is also a
Company director. A restricted stock unit represents the right to receive a share of the Company’s common stock. The restricted
stock units have none of the rights as other shares of common stock, other than rights to cash dividends, until common stock is
distributed. The restricted stock unit award was a non-performance award which vests in ten equal annual installments of 17,500
units beginning May 15, 2011 and each May 15, thereafter. The share-based expense for restricted stock awards was determined
based on the market price of the Company’s stock at the date of the award. Compensation expense related to the restricted stock
award was approximately $0.3 million for the year ended December 31, 2010.

Share repurchase plan

In May 2008, the Company’s Board of Directors authorized the repurchase of up to 2,000,000 shares of the Company’s common
stock. During 2009 the Company repurchased 98,934 common shares at a cost of approximately $1.2 million, an average of
$11.87 per share. These shares are included in common stock in treasury at cost in the Company’s consolidated balance sheet.
The authorization to repurchase shares under this plan has expired.

9.

INCOME TAXES

The components of income before income taxes are as follows (in thousands):

United States
Foreign
Total

2010

Year Ended December 31,
2009

2008

$

$

43,386
22,647
66,033

$

$

54,468
18,617
73,085

$

$

61,220
22,523
83,743

45

The provision for income taxes consists of the following (in thousands):

Current:

Federal
State
Foreign
Total current

Deferred:
Federal
State
Foreign
Total deferred

TOTAL

2010

Year Ended December 31,
2009

2008

$

$

9,535
2,269
7,106
18,910

4,712
(193)
53
4,572
23,482

$

$

11,987
3,005
6,204
21,196

4,271
844
589
5,704
26,900

$

$

15,753
4,106
4,844
24,703

2,242
154
3,801
6,197
30,900

Income taxes are accrued and paid by each foreign entity in accordance with applicable local regulations.

A reconciliation of the difference between the income tax expense and the computed income tax expense based on the Federal
statutory corporate rate is as follows (in thousands):

Income tax at Federal statutory rate
State and local income taxes and changes in valuation

allowances, net of federal tax benefit

Foreign taxes at rates different from the U.S. rate
Changes in valuation allowances
Decrease in tax reserves
Refunds- prior years
Non-deductible items
Adjustment for prior year taxes
Other items, net

2010

Year Ended December 31,
2009

2008

$

23,112

$

25,580

$

29,311

1,381
(1,407)
(87)
-
-
680
(30)
(167)
23,482

$

2,402
(991)
965
(1,195)
—
—
107
32
26,900

$

3,036
(940)
(120)
—
(872)
—
253
232
30,900

$

The deferred tax assets and liabilities are comprised of the following (in thousands):

Assets:
Current:

Accrued expenses and other liabilities
Inventory
Valuation allowances
Total current assets

Non-current:

Net operating loss and credit carryforwards
Accelerated depreciation
Intangible and other assets
Other
Valuation allowances

Total non-current assets

Liabilities :
Current :

Deductible assets
Other

Total current liabilities

46

December 31,

2010

2009

12,720
1,902
(1,605)
13,017

22,842
4,728
_
8,594
(27,671)
8,493

1,350
4,534
5,884

$

$

$

$

$

$

7,612
1,838
(1,507)
7,943

19,058
10,516
2,264
6,910
(28,326)
10,422

1,298
19
1,317

$

$

$

$

$

$

Non-current:

Accelerated depreciation
Other

Total non-current liabilities

$

$

6,107
73
6,180

$

$

1,858
—
1,858

The Company has not provided for federal income taxes applicable to the undistributed earnings of its foreign subsidiaries of
approximately $48.5 million as of December 31, 2010, since these earnings are considered indefinitely reinvested. The Company
has foreign net operating loss carryforwards which expire through 2025. The Company records these benefits as assets to the
extent that utilization of such assets is more likely than not; otherwise, a valuation allowance has been recorded. The Company
has also provided valuation allowances for certain state deferred tax assets and net operating loss carryforwards where it is not
likely they will be realized.

As of December 31, 2010, the Company has recorded valuation allowances of approximately $29.3 million including valuations
against net operating loss carryforwards incurred in foreign and state jurisdictions of $20.4 million and $2.1 million, respectively,
deductible temporary differences incurred in foreign jurisdictions of $6.4 million, the majority of which relates to the WStore
acquisition, and $0.4 million for other state deductible temporary differences.

Valuation allowances increased in 2009 by $20.9 million as a result of the WStore acquisition and the valuation allowances
recorded against acquired deferred tax assets and net operating losses. Carry forward losses of $1 million were utilized in 2009
for which valuation allowances had been previously provided.

The Company is routinely audited by federal, state and foreign tax authorities with respect to its income taxes. The Company
regularly reviews and evaluates the likelihood of audit assessments. The Company’s federal income tax returns have been audited
through 2006. The Company has not signed any consents to extend the statute of limitations for any subsequent years. The
Company’s significant state tax returns have been audited through 2005. The Company considers its significant tax jurisdictions
in foreign locations to be the United Kingdom, Canada, France, Italy and Germany. The Company remains subject to
examination in the United Kingdom for years after 2008, in Canada for years after 2005, in France for years after 2008, in Italy
for years after 2006, in Netherlands for years after 2005 and in Germany for years after 2008.

In accordance with the guidance for accounting for uncertainty in income taxes the Company recognizes the tax benefits from an
uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing
authorities based on the technical merits of the position. The tax benefit of an uncertain tax position that meets the more-likely-
than-not recognition threshold is measured as the largest amount that is greater than 50% likely to be realized upon settlement
with the tax authority. To the extent we prevail in matters for which accruals have been established or are required to pay amounts
in excess of accruals, our effective tax rate in a given financial statement period could be affected. There were no accrued interest
or penalty charges related to unrecognized tax benefits recorded in income tax expense in 2010 or 2009. As of December 31, 2010
the Company had no uncertain tax positions.

The following table details activity of the Company’s uncertain tax positions during 2009:

Balance beginning of year
Decreases related to settlements with taxing authorities
Balance end of year

December 31,
2009

$

$

916
(916)
—

47

10. COMMITMENTS, CONTINGENCIES AND OTHER MATTERS

Leases - The Company is obligated under operating lease agreements for the rental of certain office and warehouse facilities and
equipment which expire at various dates through October 2026. The Company currently leases its headquarters office/warehouse
facility in New York from an entity owned by the Company’s three principal shareholders and senior executive officers. The
Company believes that these payments were no higher than would be paid to an unrelated lessor for comparable space. The
Company also acquires certain computer, communications equipment, and machinery and equipment pursuant to capital lease
obligations.

At December 31, 2010, the future minimum annual lease payments for capital leases and related and third-party operating leases
were as follows (in thousands):

2011
2012
2013
2014
2015
2016-2020
2021-2025
Thereafter
Total minimum lease payments
Less: sublease rental income
Lease obligation net of subleases
Less amount representing interest
Present value of minimum capital lease payments

Capital
Leases

Operating
Leases

Total

$

$

$

3,343
2,901
2,716
2,342
2,286
6,257

19,845

19,845
2,754

26,311
25,925
23,793
20,614
19,846
75,541
17,914
10,709
220,653
283
220,370

$

$

29,654
28,826
26,509
22,956
22,132
81,798
17,914
10,709
240,498
283
240,215

(including current portion of $2,655)

$

17,091

Annual rent expense aggregated approximately $31.1 million, $27.1 million and $25.0 million in 2010, 2009 and 2008,
respectively. Included in rent expense was $0.9 million, $0.9 million and $0.9 million in 2010, 2009 and 2008, respectively, to
related parties. Rent expense is net of sublease income of $0.2 million, $0.1 million and $0.4 million for 2010, 2009 and 2008,
respectively.

Other Matters

The Company and its subsidiaries are involved in various lawsuits, claims, investigations and proceedings including commercial,
employment, consumer, personal injury and health and safety law matters, which are being handled and defended in the ordinary
course of business. In addition, the Company is subject to various assertions, claims, proceedings and requests for
indemnification concerning intellectual property, including patent infringement suits involving technologies that are incorporated
in a broad spectrum of products the Company sells. The Company is also audited by (or has initiated voluntary disclosure
agreements with) numerous governmental agencies in various countries, including U.S. Federal and state authorities, concerning
potential income tax, sales tax and unclaimed property liabilities. These matters are in various stages of investigation, negotiation
and/or litigation, and are being vigorously defended. Although the Company does not expect, based on currently available
information, that the outcome in any of these matters, individually or collectively, will have a material adverse effect on its
financial condition or results of operations, the ultimate outcome is inherently unpredictable. Therefore, judgments could be
rendered or settlements entered, that could adversely affect the Company’s operating results or cash flows in a particular
period. Additionally, our Audit Committee, with the assistance of independent counsel, is conducting an independent
investigation into certain anonymous whistleblower allegations concerning our Miami, Florida operations. While the investigation
is not yet complete, it does not appear that there is any material impact on our reported consolidated financial statements. The
Company routinely assesses all of its litigation and threatened litigation as to the probability of ultimately incurring a liability, and
records its best estimate of the ultimate loss in situations where it assesses the likelihood of loss as probable and estimable.

48

11. SEGMENT AND RELATED INFORMATION

The Company operates and is internally managed in two operating segments, Technology Products and Industrial Products. The
Company’s chief operating decision-maker is the Company’s Chief Executive Officer. The Company evaluates segment
performance based on income from operations before net interest, foreign exchange gains and losses, restructuring and other
charges and income taxes. Corporate costs not identified with the disclosed segments and restructuring and other charges are
grouped as “Corporate and other expenses.” The chief operating decision-maker reviews assets and makes significant capital
expenditure decisions for the Company on a consolidated basis only. The accounting policies of the segments are the same as
those of the Company described in Note 1.

Financial information relating to the Company’s operations by reportable segment was as follows (in thousands):

Net Sales:
Technology Products
Industrial Products
Corporate and other
Consolidated

Depreciation and Amortization Expense:
Technology Products
Industrial Products
Corporate and other
Consolidated

Operating Income (Loss):
Technology Products
Industrial Products
Corporate and other expenses

Consolidated

Total Assets
Technology Products
Industrial Products
Corporate and other
Consolidated

2010

Year Ended December 31,
2009

2008

$

$

$

$

$

$

$

$

3,337,635
250,036
2,318
3,589,989

12,117
1,556
807
14,480

64,443
23,814
(19,512)
68,745

570,234
136,909
186,957
894,100

$

$

$

$

$

$

$

$

2,966,657
196,129
3,209
3,165,995

10,112
1,476
765
12,353

88,173
15,415
(29,959)
73,629

521,900
103,370
191,631
816,901

$

$

$

$

$

$

$

$

2,794,948
237,027
986
3,032,961

8,197
986
1,204
10,387

97,747
24,621
(38,756)
83,612

400,340
98,670
203,443
702,453

Financial information relating to the Company’s operations by geographic area was as follows (in thousands):

Net Sales:

United States
United Kingdom
Other
Consolidated

Long-lived Assets:
United States
United Kingdom
Other

Consolidated

2010

Year Ended December 31,
2009

2008

$

$

$

2,329,530
418,865
841,594
3,589,989

$

51,532
15,953
6,280
73,765

$

$

$

$

2,129,643
358,742
677,610
3,165,995

35,557
17,223
12,818
65,598

$

$

$

$

1,898,422
423,245
711,294
3,032,961

28,332
15,973
4,160
48,465

Net sales are attributed to countries based on location of selling subsidiary.

49

12. QUARTERLY FINANCIAL DATA (UNAUDITED)

Quarterly financial data is as follows (in thousands, except for per share amounts):

2010:
Net sales
Gross profit
Net income
Net income per common share:

Basic
Diluted

2009:
Net sales
Gross profit
Net income
Net income per common share:

Basic
Diluted

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

$
$
$

$
$

$
$
$

$
$

915,237
126,241
11,751

.32
.31

752,268
107,550
8,698

.24
.23

$
$
$

$
$

$
$
$

$
$

805,875
115,222
9,450

.26
.25

721,599
107,054
6,491

.18
.17

$
$
$

$
$

$
$
$

$
$

862,705
116,692
8,622

.23
.23

753,880
112,763
12,598

.34
.34

$
$
$

$
$

$
$
$

$
$

1,006,172
137,792
12,728

.34
.34

938,248
132,881
18,398

.50
.49

50

SYSTEMAX INC.

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

For the years ended December:
(in thousands)

Balance at
Beginning of
Period

Charged to
Expenses

Write-offs

Other

Balance at
End of Period

(6,816)
(4,493)
(5,422)

(1,103)(1)$
4,804(2)

$

17,881
22,532
17,523

Description
Allowance for sales returns and doubtful accounts
2010
2009
2008

Allowance for deferred tax assets
2010

Current
Noncurrent

2009

Current(3)
Noncurrent(3) (4)

2008

Current
Noncurrent (4)

3,268
4,698
2,424

81
27

$
$
$

$

$
$
$

$
$

$
$

$
$

22,532
17,523
20,521

1,507
28,326

—
8,377

96
7,291

$
$
$

$
$

$

$

(16) $
(65) $

$
33
(617) $

—
— $

$
(2,125) $

1,507
22,074

$
$

$
$

1,996

$
(64) $

(96) $
(846) $

1,605
27,671

1,507
28,326

—
8,377

(1)(2) WStore opening balance sheet adjustment.

(3) Included in other is allowances recorded for deferred tax assets and net operating losses acquired in the WStore Europe SA

acquisition

(4) Charges to expense are net of reductions resulting from changes in deferred tax assets due to changes in tax laws.

51

Exhibit 31.1

CERTIFICATION UNDER SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

I, Richard Leeds, certify that:

1. I have reviewed this annual report on Form 10-K of Systemax Inc. (the “registrant”);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with
respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this l report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us
by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s
most recent fiscal quarter( the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant’s internal control over financial reporting.

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the
equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal control over financial reporting.

Date: March 17, 2011

/s/ RICHARD LEEDS
Richard Leeds, Chief Executive Officer

52

Exhibit 31.2

CERTIFICATION UNDER SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

CERTIFICATION OF CHIEF FINANCIAL OFFICER

I, Lawrence P. Reinhold, certify that:

1. I have reviewed this annual report on Form 10-K of Systemax Inc. (the “registrant”);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with
respect to the period covered by this l report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us
by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under
our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;
and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s
most recent fiscal quarter ( the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is
reasonably likely to materially affect, the registrant’s internal control over financial reporting.

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing equivalent
functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal control over financial reporting.

Date: March 17, 2011

/s/ LAWRENCE P. REINHOLD
Lawrence P. Reinhold, Chief Financial Officer

CERTIFICATION UNDER SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned, the Chief Executive Officer of Systemax Inc., hereby certifies that Systemax Inc.’s Form 10-K for the Year Ended
December 31, 2010 fully complies with the requirements of Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934 (15
U.S.C. 78m or 78 (o)(d)) and that the information contained in such Form 10-K fairly presents, in all material respects, the financial
condition and results of operations of Systemax Inc.

Exhibit 32.1

Dated: March 17, 2011

/s/ RICHARD LEEDS
Richard Leeds, Chief Executive Officer

CERTIFICATION UNDER SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned, the Chief Financial Officer of Systemax Inc., hereby certifies that Systemax Inc.’s Form 10-K for the Year Ended
December 31, 2010 fully complies with the requirements of Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934 (15
U.S.C. 78m or 78 (o)(d)) and that the information contained in such Form 10-K fairly presents, in all material respects, the financial
condition and results of operations of Systemax Inc.

Exhibit 32.2

Dated: March 17, 2011

/s/ LAWRENCE P. REINHOLD
Lawrence P. Reinhold, Chief Financial Officer

ANNUAL MEETING OF SHAREHOLDERS:

The 2011 Annual Meeting will be held on 

Friday, June 10, 2011 at 2:00 p.m. at

Systemax Inc.

11 Harbor Park Drive

Port Washington, NY 11050

STOCK EXCHANGE:
The Company's shares are traded on the 
New York Stock Exchange under the symbol SYX.

INDEPENDENT AUDITORS:
ERNST & YOUNG LLP

New York, NY

DIRECTORS
Richard Leeds
Chairman and Chief Executive Officer

Bruce Leeds
Vice Chairman

Robert Leeds
Vice Chairman

Lawrence P. Reinhold 
Executive Vice President and 
Chief Financial Officer

Robert Rosenthal
Chairman and Chief Executive Officer, 
First Long Island Investors

Stacy S. Dick 
Chief Financial Officer
Julian Robertson Holdings

Marie Adler-Kravecas
Retired President of Myron Corporation

CORPORATE EXECUTIVE OFFICERS
Richard Leeds
Chairman and Chief Executive Officer

Bruce Leeds
Vice Chairman

Robert Leeds
Vice Chairman

Lawrence P. Reinhold
Executive Vice President and 
Chief Financial Officer

Thomas Axmacher
Vice President and Controller

Curt S. Rush
General Counsel and Secretary

Ben White
Vice President and Auditor

SEGMENT EXECUTIVE MANAGEMENT
Richard Leeds
Industrial Products-Chief Executive

Robert Leeds
Technology Products-Interim Chief Executive

Systemax Inc. Corporate Headquarters
11 Harbor Park Drive, Port Washington, NY 11050

Industrial Products Headquarters
Global Equipment Company Inc.
11 Harbor Park Drive, Port Washington, NY 11050

Technology Products Headquarters
SYX Services, Inc.
7795 West Flagler Street, Miami, FL 33144

Stock Performance Graph

Financial Summary

(In millions except Basic Net Income (Loss) Per Share)

Net Sales
Operating Income
Net Income

2006

2007

2008

2009

2010

$2,345.2
$   60.9 
$   45.1 

$2,779.9
$   94.2 
$   69.5

$3,032.9
$   83.6 
$   52.8 

$3,166.0
$   73.6
$   46.2

$3,589.9
$
68.7
$  42.6

Diluted Net Income Per Share

$   1.22 

$   1.84

$   1.40 

$   1.24

$

1.13

Forward-Looking  Statements: Certain  statements  in  this  Annual  Report  constitute  “forward-looking  statements”  within  the  meaning  of  the  Private
Securities Litigation Reform Act of 1995. Such forward-looking statements include known and unknown risks, uncertainties and other factors as set forth
within the Form 10K forming a part of this document.

2010 Annual Report