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Ten Lifestyle Group Plc

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Employees 501-1000
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FY2018 Annual Report · Ten Lifestyle Group Plc
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Annual Report and Accounts 2018

Trusted  
Service

Ten Lifestyle Group Plc 

 
 
 
 
 
 
 
 
To become the 
world’s most 
trusted service 
business

Our mission is to be the world’s most 
trusted service business. Since 1998, 
we’ve combined personalised, premium 
and specialist knowledge – with world 
class expert-led customer service – 
and continuous innovation in technology. 

Today, we serve millions of members, 
working with more than 50 corporate partners, 
from 20 operational offices located in the 
most important wealth centres. 

In this report

Strategic Report
1
Highlights 
2
Ten by Numbers 
4
At a Glance 
6
Chairman’s Statement 
8
Chief Executive’s Statement 
11
Business Model 
13
Markets 
Strategy 
14
Financial and Operating Review  16
Principal Risks and Uncertainties  20

22

Corporate Governance
Board of Directors 
Statement of Corporate 
Governance 
24
Audit and Risk Committee Report  28
Remuneration Committee Report  30
33
Nomination Committee Report 
34
Directors’ Report 

41

36

42

Financial Statements
Independent Auditor’s Report 
Consolidated Statement 
of Comprehensive Income 
Consolidated Statement 
of Financial Position 
Company Statement 
of Financial Position 
Consolidated Statement 
of Changes in Equity 
Company Statement 
of Changes in Equity 
Consolidated Statement 
of Cash Flows 
Company Statement 
47
of Cash Flows 
Notes to the Financial Statements  48

46

45

43

44

Strategic Report

Highlights

Operational

 > Large contracts increased from four to six and Medium contracts1 increased from eleven to 18 in the year
 > Seven new Medium or Large contracts won and launched in the year, including Visa International, 

HSBC and OCBC Bank

 > Two Small contracts have grown into Medium contracts in the year
 > Ten’s enhanced proprietary digital platform launched during the year in all three global regions
 > £10.5m spent on proprietary digital platform, communications and technologies
 > Member satisfaction improved in all three global regions
 > Admitted to AIM in November 2017

Financial

 > Net Revenue2 up 13% to £37.4m (2017: £33.2m)

 > Growth in the first half of the Year followed by a marked increase 

in the growth rate as the Year progressed

Find out more about 
us at tengroup.com

 > Especially strong growth in APAC3 (43%) and good growth in the 

Americas (16%)

 > Net Revenue flat in EMEA4

 > Adjusted EBITA5: £(3.9)m (2017: +£1.7m) reflects significant investment 
in technology, investment in new markets and international roll out

 > Adjusted EBITA margin: (10.4)% (2017: +5.1%)
 > Strong cash position of £20.7m, following £25.1m raised at IPO

Net Revenue
£m

£37.4m

2017: £33.2m
Operating loss before interest and tax
£m

£(8.0)m

2017: £(1.7)m

Adjusted EBITA
£m

£(3.9)m

2017: £1.7m
Loss for the year
£m

£(8.1)m

2017: £(1.6)m

Adjusted EBITA
%

(10.4)%

2017: 5.1%

1    Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related 
services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (over £2m); and Extra Large contracts (over £5m). This 
does not include the revenue generated from suppliers through the provision of concierge services.

2    Net Revenue excludes the direct cost of sales relating to certain member transactions managed by the Group.

3  The Asia-Pacific region.

4  The Europe, the Middle East and Africa region. 

5 

 Adjusted EBITA is operating (loss)/profit before interest, taxation, amortisation, share-based payments and exceptional costs.

Ten Lifestyle Group Plc Annual Report and Accounts 2018

1

Strategic ReportCorporate GovernanceFinancial StatementsTen by Numbers

Ten’s 20th Year

5m+

Over 5m requests actioned to date

26+

Over 26+ languages spoken 
by Lifestyle Managers

52

Digital platform in 52 countries

100k+

Partnerships with over 100k travel & 
lifestyle suppliers

2

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Strategic Report290k+

Dining covers booked in the year

70,000+

An average of over 70,000 requests 
actioned per month during the year

2m+

Over 2m registered members 

50+Over 50 corporate partners 

Ten Lifestyle Group Plc Annual Report and Accounts 2018

3

Strategic ReportCorporate GovernanceFinancial StatementsAt a Glance

24 Large or Medium contracts1

Net Revenue

Adjusted EBITA2

Large

Medium

EMEA

Americas

APAC

Global

2018

2017

Increase

6

18

24

4

11

15

+2

+7

+9

EMEA

Americas

APAC

2018

2017

Increase

9

10

4

1

24

9

4

2

—

15

—

+6

+2

+1

+9

2018
£m

17.4

11.4

8.6

37.4

2017

£m % Change

17.4

9.8

6.0

33.2

0%

16%

43%

13%

EMEA

Americas

APAC

Adjusted EBITA 
margin

2018
£m

3.1

(6.8)

(0.2)

(3.9)

(10.4%)

2017
£m

3.9

(1.5)

(0.7)

1.7

5%

1 

2 

 Large contracts (over £2m), Medium contracts 
(between £0.25m and £2.0m).

  Adjusted EBITA is operating (loss)/profit before 
interest, taxation, amortisation, share-based payments 
and exceptional costs. 

20 operational offices 
San Francisco | Las Vegas | Mexico City | Miami | Toronto | New York | Sao Paulo | Bogota | Buenos Aires | London | Brussels | 
Zurich | Cape Town | Dubai | Mumbai | Singapore | Hong Kong | Shanghai | Melbourne | Tokyo | 

4

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Strategic Report 
 
 
Ten’s enhanced proprietary platform for 
travel and concierge. Allows members to 
access up to five core modules: Travel, 
Dining, Entertainment, Events and 
Benefits on a self-serve basis.

The editorial and personalised 
communications power behind 
Ten used to leverage editorial 
and insights for its members.

A dedicated team focused on leveraging 
technology and data to better serve 
members and corporate clients by 
delivering personalised reporting, 
analytics, insights and 
predictive modelling.

1  Customer-relationship management (CRM).

Ten’s proprietary knowledge base 
which encompasses a booking system, 
workflow, performance management 
and management information 
reporting infrastructure.

A team of In-House Developers, 
Product Managers, User Experience 
Designers, User Interface Designers, 
Quality Assurance Testers and 
Database Administrators working 
on an integrated and collaborative 
basis to deliver enhancements to 
Ten Platform and Ten MAID.

Ten’s Lifestyle Managers work from 
20 global locations and between 
them speak more than 26 languages, 
delivering specialist travel and lifestyle 
and concierge services to our members.

Ten Lifestyle Group Plc Annual Report and Accounts 2018

5

Strategic ReportCorporate GovernanceFinancial StatementsChairman’s Statement 

A year of investment 
into our core services, 
global growth 
and launch of our 
enhanced digital 
platform

Bruce Weatherill
Chairman

6

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Introduction
I am pleased to deliver my first 
Chairman’s Statement since joining 
the Board in October 2017 to update 
shareholders on what has been a 
transformational year for the business.

In the year in which we celebrate our 
20th anniversary, the Group now operates 
from 20 offices worldwide and serves 
over 2m registered users, working with 
over 50 corporate partners. To achieve 
our objective of becoming the world’s 
most trusted service platform, we have 
combined investment in technology 
innovation with expert travel and 
lifestyle knowledge. The strength of 
this proposition was reflected in our 
IPO on the AIM market of the London 
Stock Exchange in November 2017, 
which raised £25.1m to finance the 
next phase of our growth.

Strategy
Ten provides concierge services to its 
corporate customers using a combination 
of its market-leading lifestyle and travel 
proprietary digital platform and the 
expertise of its Lifestyle Managers. 
Ten’s corporate clients include private 
banks, retail banks, premium payment 
card providers and luxury brands who 
offer Ten’s services to segments of 
their premium customers. 

Ten assists its members to discover, 
organise and book travel, dining, and 
live entertainment, seeking to save 
them both time and money. Through 
Ten’s service proposition, members 
can achieve superior access, 
experiences, and outcomes, more 
cost-effectively and conveniently, than 
they could have achieved on their own. 
As a result of making arrangements 
on behalf of its combined membership 
base of wealthy individuals, Ten has 
access to better rates and/or enhanced 
benefits from its suppliers compared 
to other existing service providers, 
both online and offline.

Our ambitious objective is to become 
the most trusted service platform 
globally. Our strategic goals to achieve 
this ambition are: to continuously 
improve service levels to our members; 
to deliver value to our corporate partners; 
to continue to invest in our proprietary 
technology; and to grow Net Revenue 
from enhancing existing corporate 
partnerships and entering new 
geographic and vertical markets. 

Strategic ReportTen is a business in growth mode with 
a unique technology service offering, 
which sets it apart from its peer group 
and offers a unique consumer value 
proposition which provides an excellent 
platform for the business to achieve 
its goals. 

I would like to extend a huge thanks to 
my fellow Board members and to Ten 
employees worldwide, who have worked 
tirelessly to enhance our proposition 
and build the required technology platform 
to enable us to grow in the future. This 
was Ten’s 20th year, and its first as a 
listed business and I look forward to 
updating shareholders further in 2019 
as the business develops. 

Bruce Weatherill
Chairman
27 November 2018

Results
I can report that we have made good 
progress during the year towards each 
of these goals and while Net Revenue 
has come in below expectations set at 
IPO, at 13% growth, we saw several 
important new client wins, including a 
Large contract with Visa International 
and our first contracts, with HSBC, OCBC 
Bank and Japanese MI Card. During 
the Year we continued to invest – both 
in people and technology – to underpin 
our growth plans. We maintained 
excellent client retention levels and 2018 
saw the much-anticipated launch of our 
significantly enhanced proprietary 
member-facing platform. We enter 
2019 with our strongest ever service 
levels, a larger client base, new hires 
in place and our enhanced technology 
offering, which will help achieve our 
future growth goals. 

Lower Net Revenue than expected 
by the Board at IPO was caused by 
several factors, but principally reflected 
slower revenue growth from new and 
existing territories, slower roll out into 
new verticals and slower roll out of 
larger, more integrated contracts. 

We ended the year with a strong 
cash position of £20.7m (2017: £8.2m), 
reflecting the proceeds from the 
IPO and improved working capital 
performance in the year, offset by 
significant investment in infrastructure 
and people during the year. While we 
remain in an investment phase, the 
focus is on future business growth 
which clearly impacts profitability in 
the short term. 

We run our business based on three 
regions: EMEA, the Americas and 
APAC. Our most mature region is EMEA 
which continued to perform strongly 
although Adjusted EBITA was held back 
by the investment in our proprietary 
technology platform and enhancement 
of content. The effects of the investment 
programme were more pronounced in 
the two higher-growth regions of the 
Americas and APAC. In the Americas, 
we set up two new offices, made a 
number of significant senior hires and 
committed resource to support the 
contracts won to date, and to build the 
platform to allow for further growth. 
We have now built the scale required to 
support operations for our existing and 
future corporate partners in the region. 

In APAC, we saw strong Net Revenue 
growth and Adjusted EBITA again close 
to break even but reflecting investment 
to support recent and expected 
contract wins.

People
The Board is committed to a strict 
corporate governance and, as Chairman, 
I am the custodian of the corporate 
governance approach adopted by 
the Board to ensure that the Group has 
the right people, strategy, and culture 
to deliver success. The Board comprises 
four Executive Directors and three 
independent Non-Executive Directors, 
of which I am one. At the same 
time as my appointment, two other 
Non-Executive Directors were appointed: 
Julian (“Jules”) Pancholi and Gillian 
Davies, further details about whom 
are included in the Board of Directors’ 
biographies included on pages 22 
and 23. 

In addition to these Board appointments, 
the Group has invested in quality 
Lifestyle Managers around the world 
as well as a number of senior hires 
globally. We were pleased to appoint 
a global Chief Technology Officer (CTO) 
and a Global Head of IT Infrastructure. 
Both of these appointments reflect the 
importance of the growth and development 
of our technology offering. 

Corporate Governance
With effect from 28 September 2018, 
all AIM companies are required to adopt 
a recognised corporate governance 
code and to make additional corporate 
governance related disclosures on their 
websites. I am pleased to announce 
that the Company has adopted the 
Quoted Companies Alliance’s Corporate 
Governance Code (the “QCA Code”).

Summary
When I was approached to become 
Chairman, I was attracted by the 
Company’s market-leading service 
proposition, the potential to accelerate 
its international expansion and the 
opportunity to leverage technology to 
drive service levels, and profitability. 
I write today, one year on, with just as 
much excitement as I did when I joined.

Ten Lifestyle Group Plc Annual Report and Accounts 2018

7

Strategic ReportCorporate GovernanceFinancial StatementsChief Executive’s Statement

Our objective is 
to become the 
world’s most trusted 
service business 

Alex Cheatle
Group Chief Executive Officer 
and Co-Founder

8

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Introduction
In my first Chief Executive’s Statement 
for Ten as a listed business, I can 
report a year of improving service 
levels, Net Revenue growth and 
continued development of our digital 
technologies that will help drive future 
increases in revenues and margin, as 
well as improvements in competitive 
advantage and service levels.

Our objective is to become the world’s 
most trusted service business. In each 
quarter of the year we have: grown 
the number of affluent and wealthy 
members who we help; improved 
member experience of our service in 
each global region; grown our global 
reach and developed technologies that 
underpin our future success. All these 
achievements build on our competitive 
advantage, take us closer to our 
objective and provide a solid foundation 
for the future. 

Net Revenue grew at a slower rate than 
initially expected, developing at an 
increased rate as the year progressed. 
Other key financial metrics – notably 
cash and Adjusted EBITA – have been 
at, or better than, the levels the Board 
anticipated at IPO.

How did we do in 2017/2018?

We secured the capital for the next 
phase of Ten’s development.
We believed at the start of 2017 that 
we should raise capital to be able to 
execute on two strategies. Firstly, to 
increase our investment into technology 
to improve service levels, reduce costs 
of service delivery, improve scalability 
and develop a winning competitive 
position. Secondly, to continue to 
expand regionally into our key growth 
markets. To achieve this, we listed on 
the AIM market of the London Stock 
Exchange in November 2017. The 
resulting £25.1m of net cash to the 
Group is allowing us to finance planned 
growth into immature or new markets 
as well as continue investment into our 
technology platform, which we believe 
will drive increased member satisfaction, 
maintain our competitive advantage 
and drive further major contract 
wins globally.

Strategic ReportWe improved service quality.
This underpins our success. The higher 
our service levels, the more our members 
trust our service, the more they use our 
service, the more they advocate our 
service and justify our corporate 
partners spending more with us.

We are delighted to have achieved 
record member satisfaction levels, 
measured by both Net Promoter Score 
(NPS) and our internal quality assurance. 
We have had positive client feedback 
on our service on both existing 
programmes and new launches. We 
believe this grows our reputation and 
credibility in the market. 

We have developed and launched 
a competitive digital platform into 
multiple global markets.
Ten’s proprietary digital platform is 
now available in nine languages and 
36 currencies. The enhanced platform 
went live in June 2018 behind HSBC’s 
High-Net-Worth ‘Jade’ proposition into 
all three global regions and has now 
been launched by multiple other client 
brands into a total of 52 countries. 

The launch of our enhanced digital 
platform was delayed with new and 
existing corporate partners. This was 
to help ensure optimal impact by 
launching the platform with a more 

complete offering. The consequence of 
this was that some new client launches 
have been pushed back, and some 
existing contracts have delayed marketing 
of the service, which grows usage and 
hence revenues, until the platform is in 
market. The platform is now live in 
market in all global regions and we 
believe this will unlock revenue growth 
on existing contracts. The high hurdles 
that we have successfully overcome in 
developing the platform have resulted 
in a more robust and more valuable 
platform. We are now in a strong 
position with what we believe to be the 
only multi-category transactional 
lifestyle and travel platform in market 
and available to our corporate partners 
and prospects. Most new contract 
tenders mandate a strong digital 
platform as part of their 
desired specification. 

We have made great progress in 
globalising our service.
Our global reach has grown, we have 
won new contracts in each of our three 
regions and we have opened two new 
offices in the Americas in the year. 
We have seen efficiency improvements 
to our high-touch service in maturing 
markets. In the Americas, we grew from 
195 staff at 31 August 2017 to 326 staff 
at 31 August 2018 to support contract 

Investing in Technology

growth and have now achieved scale 
in Spanish, Portuguese and French 
Canadian as well as English-speaking 
staff. In APAC, the HSBC win has 
allowed us to start to benefit from scale 
in the key High-Net-Worth centres of 
Hong Kong and Singapore, which is 
further supported by a contract launch 
in September 2018 with the Bank of 
Singapore/OCBC. Most of the growth 
in 2019 is expected to come in markets 
where we already have a presence, which 
should allow us to be more efficient, so 
we expect to see improving revenues 
per employee across 2019.

Ten Lifestyle Group Plc Annual Report and Accounts 2018

9

Strategic ReportCorporate GovernanceFinancial StatementsChief Executive’s Statement continued

Summary 
We believe our competitive position 
is stronger than ever driven by our 
enhanced proprietary technology 
platform, our market-leading service 
levels, our integrated global infrastructure 
and the strength of our management 
team. We have won multiple contracts 
from competitors in the last year and 
are targeting more wins from competitors 
and new contracts in 2019. 

Continued improvements in service 
levels increase engagement, repeat use 
and justify higher levels of investment 
from our corporate partners. We have 
seen this in recent weeks as one Large 
contract has grown to become an Extra 
Large contract in the current financial 
year. We then believe that increasing 
scale can drive increasing service levels 
and the efficiency that drives profitability, 
helping us progress towards our objective 
of becoming the most trusted service 
business in the world.

2018 has been a year of significant 
investment and Product Development 
and we enter 2019 with a unique platform 
to meet the needs of our members and 
global corporate clients. I would like 
to extend thanks to the Ten team 
worldwide, for their hard work and 
immense contribution this year. 

Alex Cheatle
Group Chief Executive Officer  
and Co-Founder 
27 November 2018

How did we do in 2017/2018? 
continued

New hires have strengthened the 
leadership team and the operational 
and technology teams 
We have grown the business from 
570 to 823 people globally, which is 
indicative of our investment strategy. 
In addition, we have made senior hires 
in the first half of the year including 
a Global Head of IT Infrastructure, and 
a Business Development Leader in 
each of the US and Europe. New hires 
in the second half of the year included 
a new Managing Director of Employee 
Loyalty, senior finance hires and a 
Head of Legal and Compliance. 

In summer 2018, we also hired a leader 
specifically responsible for developing 
the customer acquisition strategy in the 
region of North America, with a focus 
on financial services. 

In addition, we made the important 
hire in August 2018 of a new, highly 
experienced CTO who has, since 
joining, further strengthened our 
technology teams, processes and 
output. We are benefiting from his 
twenty plus years of experience of 
developing complex consumer facing 
enterprise platforms and personalisation.

We have benefited from a Board that 
includes three Non-Executive Directors, 
including our Chairman who joined us 
shortly before the IPO. I have very much 
appreciated their experience and 
guidance this year.

Corporate Governance
With effect from 28 September 2018, 
all AIM companies are required to 
adopt a recognised corporate 
governance code and to make 
additional corporate governance 
related disclosures on their websites. 
I am pleased to announce that the 
Company has adopted the Quoted 
Companies Alliance’s Corporate 
Governance Code (“QCA Code”).

10

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Strategic ReportBusiness Model

Market leading

Ten Lifestyle Group (“Ten”) provides 
concierge services to its customers 
which include large corporates 
and High-Net-Worth Individuals 
(HNWIs)1, using a combination of 
its market-leading lifestyle and travel 
proprietary digital platform and the 
expertise of its Lifestyle Managers. 
Ten’s corporate clients include 
private banks, retail banks, premium 
payment card providers and luxury 
brands who offer Ten’s services to 
segments of their premium customers.

Member Benefits
Our wealthy and mass affluent demographic allows us to negotiate far better 
services than we could negotiate for the general public, from the free loan of 
a premium brand car for a weekend, to a luxury brand shopper evening with 
champagne and canapés.

Many suppliers – from hotel groups and airlines to entertainment venues 
and retailers – are willing to consider better prices and/or value-add benefits 
for our valuable customer segments.

1 

 High-Net-Worth-Individuals with $1m in liquid financial asset (HNWIs).

Ten Lifestyle Group Plc Annual Report and Accounts 2018

11

Strategic ReportCorporate GovernanceFinancial StatementsBusiness Model continued

Our world view

We believe that for individuals and their families to thrive, they want to be 
supported by people, technologies and services that they can genuinely trust 
to have their best interests at heart and deliver to their needs. 

We believe that there is huge market potential for a service that can be trusted 
to meet people’s needs better than any other service provider – notably in travel, 
eating out, entertainment, and retail. We have identified these four categories as 
important for our members and where we can add value at scale. This is the 
travel and lifestyle service that we are building at Ten and towards which we 
made many significant steps forward this year. From the early days of Ten, 
twenty years ago, we have been guided by our insight that the most trusted 
service business in the world would need to have four characteristics.

1.

Subscription-led. The commercial incentive in our business model is 
to please our members, not to create value for our third-party supplies. 
Our subscription revenue stream allows us to be on the members’ side 
with no conflict of interest. Furthermore, not being reliant on commissions or 
mark-ups enables material differentiation both in terms of value and access.

2.

Multi-category. To provide enough frequency of contact to become 
central to our members’ lives. We support our members across multiple 
areas – notably eating out, all types of travel, entertainment, and retail. 
In these areas we can organise and negotiate better prices, access or benefits 
for our members than they can typically achieve on their own. 

3.

Focused on the wealthy and mass affluent. Our members benefit 
from having access to an exclusive service closed to non-members 
(a closed user-group) that is available to the wealthy or affluent. 
By having these people as our members, we can demand better service and 
benefits from our suppliers than if we were mass market. 

4.

Technology driven. The most trusted service business in the world would 
need to offer the member a choice of channels (e.g. live interaction with 
an expert Lifestyle Manager for complex matters or an easy-to-use 

self-service platform for transactional requests) to access the service. In addition, 
the most trusted service business would want to use technology to drive up the 
scalability of the service and drive down the cost of service delivery. We would 
also want to leverage technology to drive personalisation of the service to each 
individual member. 

The revenue model
Ten’s services are generally made 
available to members through Ten’s 
corporate clients who pay for Ten’s 
services on their individual customers’ 
behalf. The majority of Ten’s corporate 
clients are financial services institutions 
who offer Ten’s services as part of their 
ancillary benefits package, which are 
complementary to their products such 
as premium credit cards or premium 
banking services. By offering Ten’s 
services, the corporate client expects 
to see resulting improvements to their 

customer metrics that drive their 
profitability, including customer 
retention, value, and advocacy. 

Ten typically charges its corporate clients 
on a “per request” basis – whether high 
touch (which involve a Lifestyle Manager) 
or low touch (which are completely or 
largely fulfilled through the Ten Platform). 
A request is typically an instruction 
received from a member to research, 
advise or arrange something on their 
behalf. Requests principally relate to 
travel, dining, and live entertainment, 
but can extend to more general lifestyle 

12

Ten Lifestyle Group Plc Annual Report and Accounts 2018

support services. Other service-related 
revenue-generating activities paid for 
by Ten’s corporate clients include 
negotiating special offers or benefits 
with suppliers and creating bespoke 
editorial content. We are also beginning 
to see additional revenue from 
delivering and licensing our digital 
platform to clients.

Ten also earns revenue from its supplier 
base, such as hotels, airlines, and 
event promoters who sometimes pay 
commission to Ten. This constituted 
13% of Net Revenue for the year. 

Digital
The Ten Platform is an end-to-end 
fully-transactional platform for concierge 
services and is Ten’s digital interface 
with members. Members can use desktop 
computers, tablets, and smartphones to 
access the Ten Platform on a self-serve 
basis, at all times. Members can choose 
from five core modules: Travel, Dining, 
Entertainment, Events, and Benefits. 
These modules feature content, 
Ten-procured inventory and – varying 
by market – API1 integrations with 
suppliers and providers (airlines 
in Travel, or ticketing providers in 
Entertainment, for example). The result 
is a data-rich, end-to-end transactional 
platform that mirrors the service level, 
access, and proposition of the Lifestyle 
Manager-led service.

The underlying technology is bespoke 
and proprietary, having been created by 
Ten’s internal technology development 
team, and we believe this proposition 
provides a unique point of differentiation 
for the Group. The development team 
responsible for ongoing product 
innovation comprises Product Managers, 
User Experience Designers, User 
Interface Designers, Front-End 
Developers, Back-End Developers, 
and Quality Assurance Managers.

1  Application programming interface (API).

Strategic ReportMarkets

A growing global 
market

Ten’s objective is to become the most trusted 
service business in the world by being the 
pre-eminent provider of global travel, lifestyle 
and concierge services to the world’s wealthy 
and mass affluent, fulfilling its members’ travel, 
dining, live entertainment, and retail requirements. 
We believe that this represents a substantial market 
opportunity with significant growth potential.

We believe that there is significant 
potential to increase its position 
internationally, where the provision of 
concierge services is at varying stages 
of development. Outside of the UK, Ten 
has been awarded 21 of the last 26 
international financial contracts for 
which it has tendered or re-tendered 
since 2015, including elsewhere in 
EMEA, the Americas and APAC.

We believe that the global financial 
services industry is currently the largest 
procurer of concierge services. 
Customer satisfaction and brand affinity, 
however, are common objectives for other 
verticals, such as luxury brands and 
premium automobile manufacturers, 
and the Directors believe that these 
will provide further opportunities for 
the provision of concierge services.

As the market for concierge services 
evolves, we believe that HNWIs and the 
mass affluent will increasingly recognise 
the benefits of fulfilling their requirements 
through concierge services enhanced by 
technology. The buying power afforded 
by fulfilling these requirements at scale 
should allow the provider of concierge 
services to deliver superior rates and 
enhanced benefits compared with those 
that an individual could achieve directly 
through traditional providers of travel, 
live entertainment, dining solutions and 
premium retail both online and offline. 
We believe that this will further increase 
the attractiveness of concierge services. 
In addition, current concierge services 
are primarily fulfilled through individuals 
responding to requests typically made 
by telephone or email. We believe that the 
rate of adoption of concierge services will 
be significantly increased by the ability 
to self-serve via technology enabled 
platforms offering a higher level of 
personalisation and convenience.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 13

Strategic ReportCorporate GovernanceFinancial StatementsStrategy

A strategy  
for growth

4

3

Strategy  
for growth

1

2

The Group had identified four 
main strategic goals in 2018:

Improve service levels
Improving service levels means that members increasingly 
benefit from the service, helping to drive corporate partner 
investment from new and existing clients as we deliver 
improvements to their customer’s value metrics.

Grow Net Revenue
This is both through organic growth and through new contract 
wins in both existing and new geographic markets.

Invest in technology
This improves efficiency and service quality, driving 
operational profitability, and providing a clear and 
demonstrable point of differentiation for Ten.

New vertical markets
We aimed to widen the Group’s reach with the world’s wealthy 
and mass affluent from primarily supporting financial services 
clients. In the year we have increased activity to develop 
other vertical markets, notably to support employees of 
selected organisations and the most valuable customers 
of luxury brands. 

These strategies were supported by the funding from 
the IPO in November 2017 and the development of our 
Senior Leadership Team.

14

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Progress against 
strategy 

1. Improve service levels
Service levels have improved in each 
of the global regions in 2018 (EMEA, 
the Americas and APAC). We measure 
this primarily by gathering NPS in 
each region. We also measure against 
our own internal quality assurance 
standards and use a basket of other 
measures to build an in-depth 
understanding of the drivers of member 
satisfaction. These include response 
times, tone of voice, the level of 
personalisation on a request and the 
relevant success criteria on different 
types of request (e.g. Were we able to 
buy face-value tickets for the popular 
show? Were we able to secure the 
desired table at the top restaurant? 
Did the member book the suggested 
hotel or flight through us?).

Where we have taken over concierge 
servicing from an incumbent competitor 
during the year, each of our corporate 
clients of the Medium or Large new 
contract launches have told us that they 
believe that we had improved on the 
service levels of the previous providers. 

We believe that we deliver improved 
high-touch service levels though a 
mixture of ingredients that include 
well-developed hiring and training 
programmes, strong and positive 
performance management, improving 
technology and systems, improving 
leverage with our supplier base, a 
greater depth and range of pre-prepared 
content, faster response times and a 
focus on retaining a service culture. 

In the year, we aimed to deliver 
improved digital service levels by 
improving the look, feel, speed and 
usability of the digital platform, the 
functionality of the platform and the 
depth and breadth of both the content 
and the supplier base.

We consider both our high-touch and 
digitally delivered services to be 
increasingly well engineered.

Strategic Report2. Grow Net Revenue
Ten categorises its key corporate client 
contracts based on the annualised 
value paid, or expected to be paid, by 
the corporate client for the provision 
of concierge and related services. This 
does not include the revenue generated 
from suppliers through the provision of 
concierge services. Since year-end, we 
announced that one Large contract is 
expected to grow to over £5.0m annual 
value, becoming Ten’s first Extra Large 
contract; the impact of this will be felt 
from the commencement of its term 
on 1 October 2018. Ten’s contract 
classifications are now: Extra Large 
contracts (over £5.0m), Large contracts 
(over £2.0m), Medium contracts (between 
£0.25m and £2.0m) and Small contracts 
(below £0.25m).

As at 31 August 2018, Ten had 50 
(2017: 47) corporate clients across the 
Group. Large and Medium contracts 
represented 79% (2017: 77%) of its total 
Net Revenue. 

3. Invest in technology
Over the year we launched our enhanced 
digital, member-facing platform. The 
enhanced platform includes a new 
and improved user interface, more 
functionality, and the ability to scale 
globally across multiple brands, 
languages, currencies, and different 
content requirements. This investment 
was significant in the year with £5.4m 
spent on our platform development and 
associated editorial and content. The 
benefits will largely be felt in 2018/2019 
because the enhanced platform went 
live with our first client, HSBC Jade, in 
seven markets across all three global 
regions in June 2018 and we believe 
that it will replace our existing platform 
in the UK and roll out with multiple new 
corporate partners in 2018/2019.

We overhauled and upgraded of our 
IT and communications infrastructure. 
In the year our overall spend on our 
IT infrastructure was £5.1m. We expect 
these upgrades to improve servicing 
speed, allow more cost-effective global 
call routing, allow better member 
access to the service (e.g. live chat), 
and improve functionality in 2019. 
Again, we expect that much of the 
impact of this investment on efficiency 
and service quality will be felt in 
2018/2019 and beyond.

We are pleased that we retained our 
PCI DSS Level 1 accreditation during 
the year, which provides comfort to our 
corporate clients around our data and 
payment security measures.

Contracts

2018

2017

Increase
 change

+2

+7

+9

6

18

24

4

11

15

79%

77%

+2%

Large

Medium

% of Net 
Revenue

Large and Medium contracts are 
typically of a multi-year duration of 
three years or more. Only one of the 
Group’s corporate clients accounted 
for more than 10% of total Net Revenue 
in 2018 and this client is contracted 
until 31 December 2020. Two Small 
contract grew into Medium contracts 
in the year.

Ten’s Net Revenue growth in the year 
has largely been delivered by signing 
additional long-term contracts with large 
global clients in financial services. The 
contracts are currently focused on defined 
groups of their premium customers. 
As Ten demonstrates the commercial 
impact of its high service levels and 
continues to build out its technology, 
having these blue-chip contracts ensures 
the Group is well placed to grow its 
concierge services with these clients 
and via new clients, and continue to 
grow its Net Revenue.

4. New vertical markets 
In the year, we have invested to start to 
develop several new vertical markets. 

Employee Loyalty market
We believe leading employers are 
interested in providing lifestyle 
management support to their valued 
employees to save time and increase 
staff productivity, retention, and morale. 
Ten hired a Managing Director for this 
new Employee Loyalty business in the 
second half of 2018, who has gone 
on to build a small sales and support 
team. The first phase of marketing 
and selling activity began at the end 
of the financial year. We are building 
a pipeline of appropriate employers.

Luxury brand market 
Luxury brands have also begun to 
provide concierge services to their 
customers as they seek to enhance 
their general satisfaction levels and 
brand affinity with their top customers 
who provide an over-sized proportion 
of their revenues. Ten has already 
secured contracts with luxury brands 
including in the high-end retail and 
premium automobile manufacturers. 

Private membership 
Ten has a small private membership 
base. Historically private membership 
has not been a focus for the Group, 
however, we hired a new Head of 
Private Membership in August 2018 
and we will make small investments 
into marketing during 2019 to test 
its potential behind the enhanced 
digital platform.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 15

Strategic ReportCorporate GovernanceFinancial StatementsFinancial and Operating Review

Well placed 
for growth

Net Revenue increased by 13% compared to 
the previous year. Our planned investment in 
technology and international expansion has, as 
expected, impacted profitability in 2018 but leaves 
the Group well placed for growth going forward.

Net Revenue
£m

£37.4m

(2017: £33.2m)
+13%

Adjusted EBITA
£m

-£3.9m

(2017: £1.7m) 

Sean Hegarty
Chief Financial Officer

16

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Revenue 

Net Revenue

Operating 
expenses and 
Other Income

2018
£m

40.1

37.4

2017
£m

34.9

33.2

(41.3)

(31.5)

Adjusted EBITA

(3.9)

Adjusted EBITA %

(10.4%)

Amortisation

(2.8)

1.7

5.1%

(2.3)

Share-based 
payments and 
exceptional Items 
charge

Operating loss 
before interest 
and tax 

Net finance 
expense

Loss before 
taxation

Taxation credit

Loss for the year 

Net Cash at 
31 August

(1.3)

(1.1)

(8.0)

(1.7)

(0.5)

(0.5)

(8.5)

0.4

(8.1)

(2.2)

0.5

(1.6)

20.7

8.2

Revenue
Revenue for twelve months to 
31 August 2018 was £40.1m, up 15% 
on the twelve months to 31 August 2017. 
Net Revenue, which excludes the 
direct cost of sales relating to member 
transactions managed by the Group 
(such as the cost of airline tickets sold 
under the Group’s ATOL licences) 
is Ten’s preferred measure of operating 
revenues. Net Revenue for twelve months 
to 31 August 2018 was £37.4m, up 13% 
compared to the prior year. 

This revenue growth has been supported 
by new contract launches. In the year 
to 31 August 2018, we launched Large 
contracts across multiple countries 
with Visa and HSBC as well as a series 
of Medium contracts with Mastercard, 
amongst others. We have seen good 
organic growth with two Small contracts 
becoming Medium contracts in the 
year. We also benefited from additional 
revenues relating to the delivery and 
licensing of our digital platform 
launched this year.

Strategic ReportLarge and Medium Contracts

Contracts

2018

2017

Increase

Large

Medium

6

18

24

4

11

15

+2

+7

+9

In APAC, we have continued to grow 
existing contracts. Furthermore, 
contracts with Mastercard and the 
launch of HSBC concierge has benefited 
the APAC region in the second half of 
the year resulting in an annual growth 
rate in the region of over 40%. 

Almost all of the new contract wins 
have been in the Americas and APAC. 
HSBC is considered a global contract 
as it covers all regions.

Contracts by region

2018

2017

Increase

EMEA

Americas

APAC

Global

9

10

4

1

24

9

4

2

—

15

—

+6

+2

+1

+9

This pattern of contract growth is reflected 
in the regional segmentation of our Net 
Revenue. While there is a clear overlap 
between the geographic location of our 
clients and their members’ requests, 
members use our concierge services 
across all the regions. Therefore, our 
segmental revenue reporting reflects 
our servicing location rather than the 
location of our corporate clients. This 
allows us to understand and track 
the efficiency and profitability of our 
operations around the world, so our 
segmental financial reporting is a 
more relevant measure on this basis. 

Net 
Revenue

EMEA

Americas

APAC

2018
£m

17.4

11.4

8.6

37.4

2017
£m

17.4

9.8

6.0

% 
change

0%

16%

43%

33.2

13%

EMEA revenue was flat compared to the 
same period of the prior year. 

In the Americas, we have experienced 16% 
growth chiefly as a result of contract 
wins already noted. 

Operating expenses
As the year to 31 August 2018 was 
a period of investment for the Group, 
operating expenses increased from 
£31.5m in the same period in 2017 to 
£41.1m. A large proportion of growth 
was due to increased headcount 
which grew to 823 by 31 August 2018 
(2018 average: 750; 2017 average: 550). 
This increase in headcount is due to 
expansion in American and APAC 
markets, where we hired ahead of 
contract launch date and reflects 
Ten’s market expansion strategy in the 
year where were hired proportionally 
more operational staff in our expanding 
markets (including regional leadership, 
local quality assurance and account 
managers). This rate of increase is not 
expected to continue as we are now 
established in those markets. There 
were also some shorter-term increases 
this year in our technology and content 
teams, where we also brought in 
contractor support ahead of our digital 
platform launches. The remainder of 
this cost reflects the running costs of 
our additional offices and additional 
spend on IT infrastructure to build 
platform resilience as we scaled up.

Adjusted EBITA margin
Whilst Adjusted EBITA is not a statutory 
measure, the Board believe it is necessary 
to include this as an additional metric 
as it is one of they main measures of 
performance used within the business 
and the principal profit measure for senior 
management. It reflects the underlying 
profitability of our business operations, 
excluding amortisation of historic 
investment in platform infrastructures, 
exceptional costs and share-based 
payment expense. 

Adjusted EBITA as reported takes 
account of all costs in the Group, other 
than amortisation £2.8m (2017: £2.3m) 
share-based payment expenses of 

£0.9m (2017: £0.7m) and exceptional 
costs of £0.4m primarily relating to the 
IPO in November 2017 (2017: £0.3m). 
On this basis, Adjusted EBITA was a 
loss of £3.9m (2017 profit of £1.7m). 

After allocating our indirect costs of IT, 
platform support, real estate costs and 
senior management, the Adjusted EBITA 
for each regional segment is as below:

Adjusted EBITA

EMEA

Americas

APAC

Total

2018
£m

3.1

(6.8)

(0.2)

(4.2)

Adjusted EBITA % (10.4%)

2017
£m

3.9

(1.5)

(0.7)

1.7

5.1%

Adjusted EBITA margin in EMEA, 
defined as our Adjusted EBITA as a 
percentage of Net Revenue, remains 
strong and reflects our most mature 
market, which has continued to deliver 
operational efficiency even though 
revenue growth has been slower. 
Overall, margin has declined from 
23% to 18% in EMEA due to the 
allocation of our increased spend 
in content and technology. 

This impact has been felt even more 
strongly in the Americas region where 
Adjusted EBITA margin has declined 
year on year reflecting the short-term 
impact of the market expansion where 
we have invested in training, service 
quality and building our local expertise 
as we build scale in this market. We have 
hired significant new teams, set up two 
new offices and created new content 
and supplier relationships to support 
the contracts won in the region. We 
expect this ‘launch’ investment to 
continue into the first half of 2019 
before increasing operational maturity 
brings this region to a profitable level 
over time. We now have the footprint, 
offices and staff in place to manage 
English, Spanish, Portuguese and 
French Canadian at scale – which will 
allow efficiencies to flow. Beyond the 
2018 financial year, no major ‘new’ 
market launches are planned in 
the Americas. 

Ten Lifestyle Group Plc Annual Report and Accounts 2018

17

Strategic ReportCorporate GovernanceFinancial Statements 
 
 
Financial and Operating Review continued

Adjusted EBITA margin continued
APAC has benefited from improving 
efficiencies in countries where we have 
had a longer-term presence as we have 
built scale within the existing business. 
Adjusted EBITA remained close to break 
even in 2018, with strong revenue and 
contribution growth in the region offset 
by increased investment in IT and support 
functions to expand our capability in 
APAC to support recent and expected 
contract wins. Once these markets mature, 
they are expected to generate positive 
margins in line with our strategy.

Amortisation
Amortisation costs, relating to our 
internal platform (TenMAID) and our 
customer facing platforms were higher 
at £2.8m in 2018 (2017: £2.3m) reflecting 
increased development activity over the 
previous years.

Net finance expenses 
Net finance expense in the year was 
£0.5m (2017: £0.5m). This includes the 
interest cost of shareholder debt until 
repayment on 30 November 2018 following 
the AIM listing of £0.2m (2017: £0.4m); 
finance expense related to the convertible 
loan that was converted to equity on 
listing (2018: £0.2m; 2017: £0.1m). In 
addition, the translation of balances 
denominated in foreign currencies in 
the year resulted in a £0.1m expense 
(2017: £nil).

Exceptional costs and 
share-based payments charge
The share-based payments charge 
in the year were £0.9m (2017: £0.7m) 
which reflected grants made under 
new management incentive plans 
established after listing on AIM 
(see note 25 to the accounts). The 
exceptional costs of our IPO listing 
on AIM were £0.4m (2017: £0.3m). 

Loss before tax
The loss before tax increased from 
£2.2m in 2017 to £8.5m.

Taxation
The tax credit for the year was £0.4m 
(2017: £0.5m) which includes £0.8m 
(2017: £1.0m), of R&D tax credit received.

Loss per share
On 19 October 2017, the Company 
re-designated the ordinary C shares as 
ordinary shares and made a bonus issue 
of ordinary shares on the basis of seven 
ordinary shares for each ordinary share 
then held. In addition, on admission to 
AIM, 13.4m new ordinary shares were 
issued, convertible loan notes of £3.2m 
were converted to 3.1m ordinary shares 
and 13.6m share options were exercised. 
This is discussed in more detail in note 
24 to the Financial Statements.

The weighted average number of shares 
increased from 48.7m to 73.1m as a result 
of the above shares issued. The total 
comprehensive loss for the year was 
£8.2m (2017: £1.6m), resulting in a 
loss per share of 11.1p (2017: 3.4p loss). 
The Board does not recommend the 
payment of a dividend.

Group balance sheet and cash flow 

Loss before tax

Net finance 
expense

Working capital 
changes 

Non-cash items 
(share-based 
payments, 
depreciation and 
amortisation 
charges)

Operating cash 
flow

Capital expenditure

Investment in 
intangibles

Taxation

Cash outflow 

Funded by

Equity from listing 
on the AIM

Other equity issued 
in the period

Movement in 
shareholder loans

Repayment of 
finance leases 
and interest paid

Net funding

Increase in cash

Cash balance

2018
£m

(8.5)

0.5

0.5

2017
£m

(2.2)

0.6

(0.4)

4.4

3.9

(3.1)

(1.5)

(4.3)

0.4

(8.5)

—

25.1

0.3

(3.9)

1.9

(0.4)

(3.1)

1.0

(0.6)

—

—

2.2

4.1

(0.2)

(0.6)

21.3

12.8

20.7

5.7

5.1

7.9

18

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Strategic ReportOperating cash outflows were £3.1m (2017: £1.9m inflow), reflecting the operating loss previously noted offset by a positive 
change in working capital. Further investment in our IT infrastructure as well as our digital platform, held in the balance sheet 
as an intangible asset, meant that the overall cash outflow was £8.5m. This cash outflow was funded by the equity fundraising 
noted above, meaning that the Group’s cash position has significantly improved overall, with £20.7m cash at bank at the end 
of the year and a small amount of finance lease obligations outstanding as shown in the summary Balance sheet below.

Balance sheet 

Intangible assets

Property, plant and equipment

Cash 

Other current assets

Total current liabilities

Long-term borrowings

Other non-current liabilities

Net assets

Share capitals/share premium

Reserves

Total equity

2018
£m

7.7

1.7

20.7

9.1

(10.5)

—

—

28.7

28.6

0.1

28.7

2017
£m

6.1

0.9

8.2

7.2

(9.2)

(6.0)

(0.2)

7.0

9.7

(2.7)

7.0

Net assets remain strong with a significant cash position after the noted investment in our platform and property, plant and 
equipment. Furthermore, prior year borrowings were extinguished with funds raised from our IPO.

Key performance indicators (KPIs)
The Group monitors its performance using a number of financial performance indicators which are agreed at Board meetings 
and monitored at operational and Board level.

Number of Large contracts

Number of Medium contracts

Net Revenue growth (%)

6 

2018

2017

18 

6

2018

+13% 

18

2018

13

4

2017

11

2017

37

Adjusted EBITA margin (%)

Loss after tax margin (%)

-10.4

(10.4)

-20.2%

2018

(20.2)

2017

5.1

2018

(4.7)

2017

Sean Hegarty
Chief Financial Officer 
27 November 2018

Ten Lifestyle Group Plc Annual Report and Accounts 2018 19

Strategic ReportCorporate GovernanceFinancial StatementsPrincipal Risks and Uncertainties

The Board considers the risks set out below to be the principal risks to the Group’s business. The Board continually reviews 
the risks facing the Group and ensures appropriate steps are taken to mitigate them. If more than one event occurs, it is 
possible that the overall effect of such events would compound the possible adverse effects on the Group. The Board 
recognises that the nature and scope of risks can change and there may be other risks to which the Group is exposed 
so the list is not intended to be exhaustive.

OPERATIONAL

TECHNOLOGY

MACROECONOMIC/MARKET

Loss of clients

International expansion

Loss of key suppliers

technological failure or interruption

fraud and malicious attack

Industry landscape

Potential Impacts

Mitigation

The Group’s performance in 
new markets may be below 
the strategic plan and reduce 
revenue, profitability and 
cash resources.

Growth and expansion of the 
Group into new markets may 
strain the Group’s managerial, 
operational and control 
systems, making it harder to 
retain key personnel.

Suppliers of services supporting 
the Group’s business, including 
travel, IT and payments could 
cease operations, become 
non-compliant or terminate 
agreements due to lack of 
performance, conflicting 
corporate agreements or 
takeover. If the support could 
not be replaced with a suitable 
alternative, it could result in 
loss of functionality.

The Board approves expansion 
plans into new markets presented 
by Executive management. 

Wherever possible the business 
seeks to hire experienced 
personnel in the new market 
who have clear reporting lines 
and support from experienced 
senior management.

The Group maintains robust 
commercial and contractual 
relations with all critical 
suppliers and the business 
is clear on which alternative 
suppliers there are in the 
market should a change 
be required.

If the Group’s commercial 
relationship with any of its 
Medium, Large or Extra Large 
corporate clients terminates for 
any reason, or if one of its key 
corporate clients significantly 
reduces its business with the 
Group and the Group is unable 
to enter similar relationships 
with other corporate clients on 
a timely basis, or at all, the 
Group’s business, the growth 
and profitability levels set out 
in the strategic plan may not be 
achieved and cash generation 
may be impacted.

Most of our corporate clients 
are subject to multi-year 
contracts with multiple month 
notice periods (for convenience). 
The Group undertakes regular 
account reviews with all clients 
to ensure their ongoing 
satisfaction of the Group’s 
service and aims to prove the 
commercial value of the services 
we offer in monthly and quarterly 
reporting. We aim to ensure all 
levels of management and 
leadership within our corporate 
clients understand the value 
that we deliver.

20

Ten Lifestyle Group Plc Annual Report and Accounts 2018

The Group may experience 

disruptions due to hacking, viruses, 

Online security breaches and service 

Failure of the business to adequately 

If any misappropriation or compromise 

The Group operates in a highly competitive 

deliver Platform performance and 

in the Group’s security measures were 

industry and the advent of new 

functionality in line with contractual 

to occur, or if the Group’s websites 

technologies and industry practices 

requirements and members expectations 

or other systems were to experience 

may adversely affect the Group’s 

could result in contractual risk, delayed 

service outages or other interruptions, 

business, results of operations and 

launches and reputational damage. 

the Group’s reputation may be harmed 

financial condition.

If the Group’s key IT systems were to 

and its business, financial condition 

experience service outages or other 

and results of operations and customer 

interruptions, it would impact the 

confidence may be materially 

Group’s ability to effectively service 

adversely affected.

customers. Revenue and profitability 

may be impacted by a major IT failure 

or interruption. Depending on the 

cause and/or severity of the incident, 

the Group’s reputation may be harmed.

The Group continues to make significant 

The Group invests significant amounts 

The Directors believe that the Group’s 

investment into technology upgrades of 

into what we believe to be ‘best in class’ 

investment in technology is competitive. 

the Group’s technology hardware and 

security software and processes and 

The Board conducts competitive scans 

cloud-based infrastructure, including 

we are Payment Card Industry Data 

to identify key risks and opportunities.

the Ten platform. The technology 

Security Standard Level 1 (PCI DSS) 

management team has been strengthened, 

accredited to the highest levels required 

including the appointment of a new highly 

of us by our corporate clients. PCI 

experienced global CTO managing the 

DSS accreditation is conducted by 

technology roadmap. Robust back-up 

an independent external auditor each 

and recovery processes and procedures 

year and augments the other checks 

are in place to minimise disruption.

that are run by the Group and by our 

other corporate clients.

Strategic ReportOPERATIONAL

TECHNOLOGY

MACROECONOMIC/MARKET

Loss of clients

International expansion

Loss of key suppliers

Potential Impacts

If the Group’s commercial 

relationship with any of its 

The Group’s performance in 

Suppliers of services supporting 

new markets may be below 

the Group’s business, including 

Medium, Large or Extra Large 

the strategic plan and reduce 

travel, IT and payments could 

corporate clients terminates for 

revenue, profitability and 

any reason, or if one of its key 

cash resources.

Growth and expansion of the 

Group into new markets may 

strain the Group’s managerial, 

operational and control 

systems, making it harder to 

retain key personnel.

cease operations, become 

non-compliant or terminate 

agreements due to lack of 

performance, conflicting 

corporate agreements or 

takeover. If the support could 

not be replaced with a suitable 

alternative, it could result in 

loss of functionality.

Mitigation

Most of our corporate clients 

The Board approves expansion 

The Group maintains robust 

are subject to multi-year 

plans into new markets presented 

commercial and contractual 

contracts with multiple month 

by Executive management. 

relations with all critical 

Wherever possible the business 

seeks to hire experienced 

personnel in the new market 

who have clear reporting lines 

and support from experienced 

senior management.

suppliers and the business 

is clear on which alternative 

suppliers there are in the 

market should a change 

be required.

corporate clients significantly 

reduces its business with the 

Group and the Group is unable 

to enter similar relationships 

with other corporate clients on 

a timely basis, or at all, the 

Group’s business, the growth 

and profitability levels set out 

in the strategic plan may not be 

achieved and cash generation 

may be impacted.

notice periods (for convenience). 

The Group undertakes regular 

account reviews with all clients 

to ensure their ongoing 

satisfaction of the Group’s 

service and aims to prove the 

commercial value of the services 

we offer in monthly and quarterly 

reporting. We aim to ensure all 

levels of management and 

leadership within our corporate 

clients understand the value 

that we deliver.

Online security breaches and service 
disruptions due to hacking, viruses, 
fraud and malicious attack

If any misappropriation or compromise 
in the Group’s security measures were 
to occur, or if the Group’s websites 
or other systems were to experience 
service outages or other interruptions, 
the Group’s reputation may be harmed 
and its business, financial condition 
and results of operations and customer 
confidence may be materially 
adversely affected.

Industry landscape

The Group operates in a highly competitive 
industry and the advent of new 
technologies and industry practices 
may adversely affect the Group’s 
business, results of operations and 
financial condition.

The Group may experience 
technological failure or interruption

Failure of the business to adequately 
deliver Platform performance and 
functionality in line with contractual 
requirements and members expectations 
could result in contractual risk, delayed 
launches and reputational damage. 
If the Group’s key IT systems were to 
experience service outages or other 
interruptions, it would impact the 
Group’s ability to effectively service 
customers. Revenue and profitability 
may be impacted by a major IT failure 
or interruption. Depending on the 
cause and/or severity of the incident, 
the Group’s reputation may be harmed.

The Group continues to make significant 
investment into technology upgrades of 
the Group’s technology hardware and 
cloud-based infrastructure, including 
the Ten platform. The technology 
management team has been strengthened, 
including the appointment of a new highly 
experienced global CTO managing the 
technology roadmap. Robust back-up 
and recovery processes and procedures 
are in place to minimise disruption.

The Group invests significant amounts 
into what we believe to be ‘best in class’ 
security software and processes and 
we are Payment Card Industry Data 
Security Standard Level 1 (PCI DSS) 
accredited to the highest levels required 
of us by our corporate clients. PCI 
DSS accreditation is conducted by 
an independent external auditor each 
year and augments the other checks 
that are run by the Group and by our 
other corporate clients.

The Directors believe that the Group’s 
investment in technology is competitive. 
The Board conducts competitive scans 
to identify key risks and opportunities.

This strategic report and information referred to herein was approved on behalf of the Board on 27 November 2018.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 21

Strategic ReportCorporate GovernanceFinancial StatementsBoard of Directors

Board structure
Gender

Male

Female

2

Board composition

  Chairperson  
  Executive Directors  
  Non-Executive Directors 

5

1
4
3

12+

The Chairman is responsible for 
leading the Board effectively 
and overseeing the adoption, 
delivery and communication of the 
Company’s corporate governance 
model. The Chairman makes 
sure that the Board’s agenda 
concentrates on the key issues, 
both operational and financial, 
with regular reviews of the 
Company’s strategy and 
its overall implementation.

 A

 N

 R

Audit and Risk Committee 

Nomination Committee 

Remuneration Committee 

Chairperson 

Bruce Weatherill
Independent  
Non-Executive Chairman

Alex Cheatle 
CEO (Group) and Co-Founder 

Andrew Long 
Group COO, CEO (APAC) and 
Co-Founder 

 A  N

 N

Career
Alex Cheatle co-founded 
the business in 1998. Alex 
is responsible for the Group 
strategy to become the most 
trusted service business in the 
world and the related focus to 
always be improving service 
levels. Prior to founding Ten, 
Alex was a marketing manager 
at Procter & Gamble. Alex has 
a degree in Philosophy, Politics 
and Economics from Oxford 
University. Alex is based 
in London. 

The Chief Executive Officer is 
responsible for the management 
of the Company’s business and 
for implementing the Company’s 
strategy. Alex co-founded the 
business in 1998.

Career
Andrew Long is responsible for 
key account strategy and the 
development of the operational 
and technology infrastructure. 
Prior to founding Ten, he was 
the head of the London office, 
and account director, of an event 
management business. Andrew 
has been based in Singapore 
with particular leadership 
responsibilities in APAC 
since 2012. 

Andrew was appointed as 
Group COO and CEO APAC 
in 2012. Andrew co-founded 
the business in 1998 and is 
responsible for operational 
and technology infrastructure 
as well as having leadership 
responsibilities in APAC.

Career
Bruce Weatherill joined Ten 
in October 2017. Bruce has over 
40 years’ experience in the global 
financial services industry, 
providing a range of audit and 
consulting services to global 
financial service companies. 
Until 2008, Bruce was a partner 
at PwC in charge of a number of 
Asset Management and Wealth 
Management clients. During his 
time at PwC, Bruce was global 
leader of PwC’s Private Banking 
and Wealth Management practice. 
Since leaving PwC, Bruce set 
up Weatherill Consulting and 
provides consulting services to 
Wealth Management Companies 
around the world. Bruce is 
a non-executive director of 
Fidelity Holdings (UK) Limited 
and ComPeer Limited, and 
Chairman of JDX Consulting, 
ClearView Financial Media 
(WealthBriefing) and the Wisdom 
Council. He has previously served 
as Deputy Chairman of the 
Chartered Institute of Securities 
and Investments Wealth 
Management Focus Group 
and regularly chairs Wealth 
Management conferences 
around the world. 

Bruce was appointed Chairman 
in October 2017, bringing over 
40 years’ experience in the global 
financial services industry with 
relevant leadership, financial 
control and commercial expertise 
as well as proven history at 
Board level. 

22

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate Governance50
+
38
+
P
I
n
d
e
p
e
n
d
e
 
Sean Hegarty 
CFO 

Sarah Hornbuckle 
Client Services Director 

Career
Sarah Hornbuckle joined Ten in 
2001. Sarah is responsible for 
the client services strategy, 
leading the team that develops 
long-term partnerships with 
Ten’s corporate clients. Sarah 
has overseen the launch of all of 
the company’s major corporate 
programmes in EMEA, as well 
as many programmes globally.

Prior to joining Ten, Sarah was 
a senior brand manager at 
Unilever Bestfoods and Mars 
Confectionery for several years, 
responsible for launching new 
product lines and developing 
ATL and BTL advertising and 
marketing campaigns.

Career
Sean Hegarty joined Ten in 2012 
from Reed Elsevier where he was 
Head of Commercial Finance. 
Prior to joining Ten, Sean had 
more than 16 years’ experience 
working in the media and 
publishing sectors and held 
a number of senior commercial 
and finance roles with Yahoo! 
Europe, MTV Networks 
International and BskyB plc. 
Sean qualified as a Chartered 
Accountant with Coopers 
& Lybrand. 

Sean was appointed as Chief 
Financial Officer in 2012. Sean 
brings financial expertise as a 
Chartered Accountant having 
held a variety of roles covering 
financial planning and control, 
commercial decision support, 
treasury and both internal and 
external reporting. 

Julian Pancholi
Independent  
Non-Executive Director 

Gillian Davies 
Independent  
Non-Executive Director

 N  R

 A

 R

Career
Julian (“Jules”) Pancholi joined 
Ten in October 2017. Jules is 
an experienced technology and 
marketing services entrepreneur, 
which includes serving as 
a non-executive director of 
Skyscanner Limited, the travel 
fare comparison website until 
its sale to C TRIP for over 
£1.4bn in 2016. Jules is Managing 
Director of Nitro Digital Limited, 
an independent digital agency. 
His other ventures include 
Nixxie Limited (a US-focused 
advertising tech business), 
Estimo Technologies Limited 
(a B2B SaaS workflow solution), 
Nitro Property Limited 
(a syndicate-based property 
portfolio business) and a 
number of other ventures 
in Fintech and Healthtech. 

Julian was appointed as 
Non-Executive Director in 
October 2017. Jules has 
relevant industrial experience 
in technology and marketing 
services and is a proven 
non-executive director.

Career
Gillian Davies is a Chartered 
Accountant who qualified with 
KPMG. Gillian has held a number 
of senior financial positions in 
both listed and private equity 
backed international companies, 
including Zeneca plc, Avecia 
Limited and Georgia Pacific. More 
recently, Gillian spent 11 years 
as Group Finance Director of 
FTSE listed 4imprint Group plc, 
during which time 4imprint 
Group plc was extensively 
restructured and delivered 
significant growth. 

Gillian was appointed 
as Non-Executive Director 
in October 2017. She brings 
financial expertise as a 
Chartered Accountant and 
has substantial experience as 
a Group Finance Director of a 
FTSE listed company. Gillian 
is currently Interim CFO of 
AIM-listed Harwood Wealth 
Management Group.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 23

Strategic ReportCorporate GovernanceFinancial Statements 
 
Statement of Corporate Governance

Introduction from 
the Chairman

The Company was admitted to the London 
Stock Exchange’s (LSE) AIM market for smaller 
growing companies in November 2018.

“ As Chairperson, I am 
the custodian of the 
corporate governance 
approach adopted by 
the Board to ensure 
that the Company has 
the right people, 
strategy and culture to 
deliver success in the 
medium to long term.”

On 8 March 2018, the LSE issued 
revised rules for AIM-listed companies, 
within which was a requirement (Rule 26) 
for AIM companies to apply a recognised 
corporate governance code from 
28 September 2018. 

Taking account of this, the Board has 
adopted the Quoted Company Alliance’s 
(QCA) Corporate Governance Code for 
Small and Mid-Size Quoted Companies 
(“QCA Code”). The principal means of 
communicating our application of the 
Code are this annual report and our 
website (www.tengroup.com/investors/).

As Chairman, I am the custodian of 
the corporate governance approach 
adopted by the Board to ensure that 
the Company has the right people, 
strategy and culture to deliver success 
in the medium to long term. Since 
adopting the QCA Code I have led 
the Company’s application of its ten 
principles to ensure that the Company’s 
strategy is linked to and supported by 
its governance arrangements.

The remainder of this statement sets 
out the Company’s application of the 
Code including, where appropriate, 
cross references to other sections 
of the annual report.

1.  Establish a strategy and 
business model which 
promote long-term value 
for shareholders

2.  Seek to understand and 
meet shareholder needs 
and expectations

3.  Take into account wider 
stakeholder and social 
responsibilities and 
their implications for 
long-term success

4.  Embed effective risk 

management, 
considering both 
opportunities and 
threats, throughout 
the organisation

Ten’s business model and strategy is set out on 
pages 11 and 12 and 14 and 15.

The business model is focused on securing and 
maintaining corporate clients to deliver the growth to 
the business and value to shareholders. The Board’s 
four strategic goals are: (i) improve service levels; (ii) 
grow Net Revenue; (iii) invest in technology; and (iv) 
new geographic and vertical markets.

Primary responsibility for investor relations rests with 
the CEO, Alex Cheatle, supported by the CFO, Sean 
Hegarty, who regularly meet with shareholders as well 
as potential investors and report their feedback to the 
Board. In addition to investor presentations, web-based 
videos and meetings, the Board will use its first Annual 
General Meeting since IPO to make a presentation to 
shareholders on the Group’s performance.

The Annual General Meeting also provides an 
opportunity for shareholders to raise any questions 
regarding the Company’s management or performance. 

The Board is responsible for directing the Group’s 
wider stakeholder and social responsibilities and 
sustainability strategy. 

The Board reviews annual employee surveys to better 
understand the needs of the Company’s growing workforce. 

The service value to our corporate partners is intrinsically 
linked to member satisfaction, which we rigorously monitor 
through NPS and our internal quality assurance metrics 
to understand their needs and reacting to their 
feedback to improve our services.

The risks that the Board consider to be principal risks 
to the Group’s business are set out on pages 20 and 
21. The Audit and Risk Committee monitors the Group’s 
risk and control management system framework, as 
described below and further set out on page 29. 

24

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate Governance5.  Maintain the Board as 
a well‑functioning, 
balanced team 
led by the Chairman 

6.  Ensure that between 

them the Directors have 
the necessary up-to-date 
experience, skills 
and capabilities

7.  Evaluate Board 

performance based 
on clear and relevant 
objectives, seeking 
continuous improvement

8.  Promote a corporate 
culture that is based 
on ethical values 
and behaviours

9.  Maintain governance 

structures and 
processes that are fit for 
purpose and support 
good decision-making 
by the Board

10.  Communicate how the 
Company is governed 
and is performing by 
maintaining a dialogue 
with shareholders 
and other relevant 
stakeholders

The QCA Code requires that the boards of AIM 
companies have an appropriate balance between 
Executive and Non-Executive Directors and that each 
board should have at least two independent Directors. 
The Board is made up of three independent Directors 
and four Executive Directors, as described on page 26.

The Board’s biographies are set out on pages 22 and 23. 
The Board believes that has the right blend of Executive 
Directors with the proven abilities to develop and deliver 
the strategy and business model and Non-Executives 
with the expertise to support and challenge the executives. 
The Non-Executive Directors hold other executive positions 
and together with an experienced Chair they have the 
required skills and personal qualities to give stability 
and structure to the Board. 

The Board evaluation process is described on page 27. 

“ Since adopting the 
QCA Code I have 
led the Company’s 
application of its ten 
principles to ensure 
that the Company’s 
strategy is linked to 
and supported by 
its governance 
arrangements.”

The Group has an anti-corruption and bribery policy 
which applies to all employees. It sets out their 
responsibilities in observing and upholding a zero-tolerance 
position on bribery and corruption, as well as providing 
guidance on how to recognise and deal with bribery 
and corruption issues and the potential consequences. 
The Company expects all employees, suppliers, contractors 
and consultants to conduct their day-to-day business 
activities in a fair, honest and ethical manner. 

Management at all levels are responsible for ensuring 
that those reporting to them, internally and externally, 
are made aware of and understand this policy. 

The Group places great value on its culture and the 
Board promotes ethical values and behaviours 
internally through leading by example and providing 
periodic training and support to its employees.

Our corporate governance structures and processes 
are summarised and discussed under the heading 
“Board operation” on page 26.

In addition to the activities summarised under the 
QCA Code principle, “Seek to understand and meet 
shareholder needs and expectations” the Company 
provides information for investors on its website, 
arranges Investor meetings and maintains contact 
with institutional shareholders and fund managers. 
The Company’s joint-brokers provide independent 
feedback to the Board on market views and produce 
regular research notes on the Company. This enables 
the Board to understand the concerns of shareholders 
and the wider investment community.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 25

Strategic ReportCorporate GovernanceFinancial StatementsStatement of Corporate Governance continued

Risk management 
and internal controls 
The Board has ultimate responsibility 
for the Group’s risk management 
controls. Previously, the Board dealt 
with this matter and from July 2018, it 
was determined by the Board that this 
function was best achieved by delegating 
the responsibility of monitoring the 
Group’s risk and control management 
system framework to the Audit and Risk 
Committee. The Board determines the 
appropriateness of the internal controls 
upon the Committee’s recommendations. 
The risk and control management 
system framework includes: 

 > close management of the day-to-day 
activities of the Group by the Executive 
Directors and the Senior 
Leadership Team; 

 > periodic reviews of its risk register; 

 > a comprehensive annual budgeting 

process, which is approved by 
the Board; 

 > detailed monthly reporting of 

performance against budget; and 

 > central control over key areas such 
as capital expenditure authorisation 
and banking facilities.

Board operation
Prior to the Company’s Admission 
to AIM, the Board was assembled by 
identifying the necessary skills and 
experience required by the Company 
in the context of the strategy and 
business model set out in the Company’s 
Admissions Document. With this in 
mind, the members of the Board were 
appointed to include Executive Directors 
with the proven abilities to develop and 
deliver the business model strategy and 
Non-Executives with the expertise to 
support and challenge the Executives 
and an experienced Chairman to give 
stability and structure to the Board.

The Board is responsible for formulating, 
reviewing and approving the Group’s 
strategy, budgets and corporate actions. 
The Company holds Board meetings 
at least eight times each financial year 
and at other times as and when required. 
On Admission, the Board has established 
three Committees: the Audit and Risk 
Committee (formerly the Audit Committee), 
the Remuneration Committee and the 
Nomination Committee, each having 
written terms of reference. Reports by 
the Chairs of the three Committees are 
reported separately on pages 28 and 
29 for the Audit and Risk Committee, 
pages 30 to 32 for the Remuneration 
Committee and page 33 for the 
Nomination Committee.

The Board consists of four Executive 
and three Non-Executive Directors. 
The Remuneration Committee is comprised 
of two independent Non-Executive 
Directors and the Audit and Risk 
Committee and Nomination Committee 
are chaired by independent 
Non-Executive Directors, in 
accordance with the QCA Code. 

The Board considers that Bruce Weatherill, 
Julian Pancholi and Gillian Davies are 
independent. The Board is therefore 
compliant with the QCA Code in 
having at least two independent 
Non-Executive Directors. 

The Non-Executive Directors are 
considered independent of management 
and free of any relationship that could 
materially interfere with the exercise 
of their independent judgement. The 
Chairman was considered independent 
upon his appointment.

At present, the formal role of Company 
Secretary is undertaken by Sean Hegarty, 
the CFO. In practice, the majority of 
the work is undertaken by a full-time 
employee who acts as Secretary to the 
Board and its Committees. It may be 
appropriate at some time in the future 
to separate the Company Secretary 
role from the executive, and we keep 
this under review.

26

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate GovernanceAnnual General Meeting (AGM)
The Annual General Meeting of the 
Group will take place on 5 February 2019. 
Full details will be included in the Notice 
of Meeting which will be published on 
our website in due course 
(www.tengroup.com/investors/).

Bruce Weatherill 
Chairman
27 November 2018 

Board effectiveness
Board and Committee meetings are 
scheduled in advance for each calendar 
year. Additional meetings are arranged 
as necessary. Since IPO, the scheduled 
Board and Audit Committee meetings 
and attendance during the year ending 
31 August 2018 were as follows:

Bruce Weatherill

Alex Cheatle

Andrew Long

Sean Hegarty

Sarah Hornbuckle

Julian Pancholi

Gillian Davies

Board

14/14

14/14

12/14

13/14

13/14

12/14

14/14

Audit 
& Risk

4/4

NA

NA

NA

NA

NA

4/4

The Executive Directors are all 
employed full-time by the Company, 
except Sarah Hornbuckle, who works 
four days’ a week for the Company. 
The Non-Executive Directors have 
commitments outside the Company. 
These are summarised in the Board 
biographies on pages 22 and 23. All the 
Non-Executive Directors give the time 
to fulfil thoroughly their responsibilities 
to the Company, which normally involves 
a time commitment of two to three days 
per month. 

The Board was appointed prior to 
Admission and following the first 
anniversary of the Company’s 
Admission and retire by rotation 
thereafter, the Chairman will lead 
robust annual performance assessment 
of the Board and its Committees 
against the following performance 
evaluation indicators: 

 > clear purpose and strong leadership 

by the Chairman;

 > balance of skills, experience and 

independence;

 > Directors that work as a team;

 > understanding of the business and 

its strategy;

 > information and engagement 
with shareholders and other 
stakeholders; and 

 > Board performance evaluation. 

The performance effectiveness process 
will include each Director completing a 
performance evaluation questionnaire, 
the anonymised results and feedback 
from which will be collated into a summary 
and discussed by the Board. The 
Board shall explain how the Company 
approaches succession planning and 
the process following the first performance 
evaluation. The Chairman will consider 
whether external advice or a third-part 
facilitator is needed to refresh the 
performance evaluation process 
every three years.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 27

Strategic ReportCorporate GovernanceFinancial StatementsAudit and Risk Committee Report

I am pleased to present the report on behalf of 
the Audit Committee, formed on 9 November 2017 
and renamed the Audit and Risk Committee by 
the Board in July 2018.

Gillian Davies
Chairperson of the Audit and  
Risk Committee

The Committee is responsible for 
challenging the quality of internal and 
external controls and for ensuring that 
the financial performance of the Group 
is properly reported and reviewed.

The Committee reviews reports on the 
interim and annual accounts, financial 
announcements, the Company’s 
accounting and financial control 
systems, changes to accounting 
policies, the extent of the non-audit 
services undertaken by the external 
auditor and the appointment of the 
external auditor. From July 2018, the 
Board delegated its responsibility to 
assess and manage the Company’s 
risk management process to the 
Committee, further details below. 

During the period the Audit and Risk 
Committee reviewed draft interim and 
annual reports and associated results 
announcements. The Committee 
considered the accounting policies and 
principles adopted in these accounts 
as well as significant accounting issues 
and areas of judgement and complexity. 

Composition
The Committee is composed of 
myself (Gillian Davies) as Chairperson 
and Bruce Weatherill. We are both 
independent, Non-Executive Directors 
and have significant recent and relevant 
financial experience. I am a Chartered 
Accountant and have held a number of 
senior financial positions in both listed 
and private equity backed international 
companies. Bruce was a partner at 
PwC and global leader of its banking 
and wealth management practice. 
He currently holds a number of 

Non-Executive Chairman and Director 
roles. The Board is of the view that we 
have recent and relevant financial 
experience. Alex Cheatle (CEO) and 
Sean Hegarty (CFO) and other Executive 
Directors may attend Committee meetings 
by invitation. The Committee met four 
times in the period since its formation. 
I report to the Board following an Audit 
Committee meeting and minutes are 
available to the Board. 

Duties 
The main duties of the Committee are 
set out in its terms of reference, which 
are available on Ten’s website. The 
main items of business considered by 
the Committee in this period since its 
formation included: 

 > review and approval of the 2018 audit 
plan and audit engagement letter; 

 > consideration of key audit matters 

and how they are addressed; 

 > review of suitability of the 

external auditor; 

 > review of the unaudited interim report 

and annual report (including the 
audited financial statements); 

 > consideration of the management 

representation letter; 

 > consideration of the principal 

judgemental accounting matters 
for the Group based on reports as 
determined by executive management;

 > review of the risk management and 

internal control systems; and

 > meeting with the external auditor 
without management present.

Financial reporting 
The Committee reviews whether 
suitable accounting policies have been 
adopted and whether management has 
made appropriate judgements and 
estimates. The Committee reviews 
accounting papers prepared by 
management providing details on the 
main financial reporting judgements 
as well as assessments of the impact 
of potential new accounting standards. 
The Committee also reviews reports 

28

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate GovernanceDuring the year, the internal control 
process has been monitored and 
reviewed by the Committee and 
the Board and where necessary 
improvements have been identified and 
implemented. During the period, the 
Committee has reviewed the Board’s 
process and the Committee is satisfied 
that the risk management and internal 
control systems in place are currently 
operating effectively.

External auditor
BDO was appointed auditor of the 
Group in 2017. The Committee 
considers that its relationship with the 
auditor is working well and is satisfied 
with their effectiveness. 

The Committee is responsible for 
ensuring there is a suitable policy for 
ensuring that non-audit work undertaken 
by the auditor is reviewed to ensure it 
will not impact their independence and 
objectivity. The breakdown of fees 
between audit and non-audit services 
is provided in note 6 to the Group’s 
financial statements. The non-audit 
fees primarily relate to Group 
taxation compliance.

As necessary the Committee held 
private meetings with the auditor 
to review key items in its sphere 
of responsibility. Taking into account 
the auditor’s knowledge of the Group 
and experience, the Committee has 
recommended to the Board that the 
auditor is re-appointed for the period 
ending 31 August 2019.

Gillian Davies
Chairperson of the Audit and 
Risk Committee
27 November 2018

provided by the external auditor on 
the annual results which highlight 
any observation from the work they 
have undertaken.

There were no significant changes in 
accounting policies applying to the Group 
for the year ended 31 August 2018. 
In the financial year commencing 
1 September 2018, the Group will apply 
IFRS 15 ‘Revenue from Contracts with 
Customers’ and IFRS 9 ‘Financial 
Instruments’ for the first time. The 
Committee has reviewed the assessments 
of the treatment and impact, and adoption 
of these is not expected to have a 
material impact on the Group’s results 
for the year ending 31 August 2018.

Risk management and 
internal controls
The risk and control management 
framework of the Group is designed to 
manage rather than eliminate the risk of 
failure to meet the Group’s objectives 
and the system can only provide reasonable 
and not absolute assurances against 
material misstatement or loss. The 
Group faces a number of risks, the 
significant ones of which are set out in 
the section on Principal Risks and 
Uncertainties on pages 20 and 21.

Through the control systems outlined in 
the Statement of Corporate Governance 
on pages 24 to 27. The Group operates 
an ongoing process of identifying, 
evaluating and managing significant 
risks faced by the business. This 
process includes the following:

 > defined organisation structure and 
appropriate delegation of authority;

 > formal authorisation procedure 

for investments;

 > clear responsibility for management 
to maintain good financial control 
and the production and review of 
detailed, accurate and timely 
financial information; 

 > identification of operational risks and 
mitigation plans developed by senior 
management; and

 > regular reports to the Board from 

Executive Directors.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 29

Strategic ReportCorporate GovernanceFinancial StatementsRemuneration Committee Report

I am pleased to present this Remuneration 
Committee Report, which sets out the remuneration 
policy and the remuneration paid to the Directors 
for the period.

As part of the AIM Admission process 
the structure of the Directors’ 
remuneration packages were evaluated 
in the light of the Group’s objectives 
and with consideration of industry best 
practice and revised appropriately. The 
Long Term Incentive Plan (LTIP) known 
as the Management Incentive Plan 
(MIP) was introduced. Since IPO, 
no adjustments have been made to 
Directors’ pay. On 9 November 2018 
the Board delegated responsibility 
to the Remuneration Committee to 
assess the remuneration packages 
for new appointments to the Senior 
Leadership Team.

Composition and role
The Remuneration Committee’s members 
are Julian Pancholi, who is the Chairman 
of the Committee and Gillian Davies. 
The Committee operates under the 
Group’s agreed terms of reference 
and is responsible for reviewing the 
remuneration packages for Executive 
Directors as well as all senior executive 
appointments and determining the 
Group’s policy in respect of the terms of 
employment for key employees. The 
Remuneration Committee met once 
during the period and is required to 
meet at least twice per year. The Group’s 
approved remuneration policy has been 
detailed below.

Jules Pancholi 
Chairman of the Remuneration 
Committee 

The Committee’s main role and 
responsibilities are to:

 > have responsibility for setting the 

remuneration policy for all Executive 
Directors and such other members of 
the executive management as it is 
designated to consider;

 > recommend and monitor the level 
and structure of remuneration for 
senior management;

 > obtain reliable, up-to-date information 

about remuneration in other companies 
of comparable scale and complexity 
in the light of reviewing the ongoing 
appropriateness and relevance of 
the remuneration policy; 

 > review the design of all share 

incentive plans for approval by 
the Board; 

 > approve the design of, and determine 

targets for, any performance-related 
pay schemes operated by the Company 
and approve the total annual payments 
made under such schemes; and 

 > ensure that contractual terms on 

termination, and any payments made, 
are fair to the individual, and the 
Company, that failure is not rewarded 
and that the duty to mitigate loss is 
fully recognised.

30

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate GovernanceRemuneration policy
The Remuneration Committee aims to support the creation of long-term value for shareholders by attracting, motivating and 
retaining high quality individuals who will contribute to the achievement of the Group’s strategy. The policy and principles support 
the needs of our business over the next few years and the strategy to focus on growth in order to create long-term value for 
our Shareholders.

It is the Remuneration Committee’s intention that remuneration should reward achievement of objectives and that these are 
aligned with shareholders’ interests over the medium term. Remuneration consists of the following elements: 

Element

Salaries

Purpose and link to strategic objectives of the Group 

Performance metrics

To provide an appropriate level of fixed salary to 
attract and retain individuals with the qualities, 
skills and experience required to deliver our strategic 
objectives and create value for our shareholders.

None.

Management Incentive Plan To reward and retain executives while aligning 

their interests with those of shareholders by 
incentivising performance over the longer term. 
Performance measures are linked to longer-term 
creation of shareholder value.

Awards made to the Executive Directors vest 
on the achievement of performance conditions 
based on total shareholder return and, for some 
participants, operational targets as set out on 
page 32. The vesting of any deferred bonus may 
be reduced or cancelled, in line with malus 
provisions, and is subject to claw back provisions 
at the absolute discretion of the Committee. 

Pension-related benefits

To aid attraction and retention of individuals 
with the qualities, skills and experience required 
to deliver our strategic objectives, allowing such 
executives to provide for their retirement.

None.

Directors’ remuneration
The following table summarises the total gross remuneration for the qualifying 
services of the Directors who served during the year to 31 August 2018.

Executive

Alex Cheatle

Andrew Long

Sean Hegarty

Sarah Hornbuckle

Malcolm Berry

Benjamin Horner

Non-Executive

Bruce Weatherill

Julian Pancholi 

Gillian Davies 

2018

Basic salary/fee 
(£)

Pension
(£)

Gain on options
 exercised at IPO
 (£)

Total
(£)

 255,000 

 277,279 

 135,000 

 76,000 

 10,071 

—

 45,833 

 39,600 

 31,523 

 3,717 

 3,230,200 

 3,488,917 

 — 

 1,879,660 

 2,156,939 

 1,933 

 1,093 

 718 

 — 

 — 

 — 

 — 

 508,585 

 645,518 

 998,320 

 1,075,413 

621,209 

 631,998 

 130,500 

130,500 

 — 

 — 

 — 

 45,833 

 39,600 

 31,523 

 870,306 

 7,461 

 7,368,474 

8,246,241 

In November 2017, Alex Cheatle 
exercised all options held resulting in 
the receipt of 4,520,000 ordinary shares. 
At IPO 2,938,000 ordinary shares were 
sold representing 20% of his enlarged 
shareholding. Alex paid the exercise 
prices to realise the share options, the 
post-tax cash proceeds to Alex from 
the IPO was £0.3m. Alex’s remaining 
shares were retained.

In addition, Andrew Long exercised all 
options held, resulting in the receipt 
of 2,410,024 ordinary shares. At IPO, 
1,418,000 shares were sold representing 
23% of his enlarged shareholding. 
Andrew paid the exercise prices to 
realise the share options, the net 
post-tax cash proceeds to Andrew 
from the IPO was £0.5m. Andrew’s 
remaining shares were retained.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 31

Strategic ReportCorporate GovernanceFinancial Statements 
 
 
 
Remuneration Committee Report continued

Management Incentive Plan
Annual awards to Executive Directors under this plan are underpinned by financial 
performance measures. No options have been granted to Non-Executive Directors 
of the Group.

Directors’ interests 
Directors’ interests in the shares of 
the Company are shown below:

The Remuneration Committee has overall responsibility for the operation and 
administration of the new MIP and has discretion to select the employees and 
Executive Directors to whom MIP Options are granted; the Board may also grant 
MIP Options to Non-Executive Directors.

Number of
ordinary shares
under option

Date of grant

Exercise price

Exercise period

Alex Cheatle

07/12/2017

Andrew Long

07/12/2017

Sean Hegarty

07/12/2017

400,000

200,000

120,000

£0.001 07/12/2017–07/12/2020

£0.001 07/12/2017–07/12/2020

£0.001 07/12/2017–07/12/2020

Sarah Hornbuckle

07/12/2017

60,000 

£0.001 07/12/2017–07/12/2020

Initial awards of MIP Options will vest on the achievement of performance conditions 
based on total shareholder return and, for some participants, operational targets. 
For Alex Cheatle, Sean Hegarty and Sarah Hornbuckle, this performance condition 
is wholly linked to the compound annual growth rate, vesting after three years. 
Andrew Long’s performance condition is linked to the compound annual growth 
rate as well as to Net Revenue growth in APAC and profit making in that region. 
The Committee believes the aforementioned performance metrics are aligned 
with achieving KPI growth and driving the Company’s strategy forward.

On Admission to the AIM, all share options held by Directors under the other schemes 
were exercised and therefore the table above reflects Directors’ interests in 
options over shares and conditional shares as at 31 August 2018. 

Fees paid for remuneration related services
The Company paid £25,500 in fees for remuneration related services throughout the 
financial year which were specifically in relation to the setup of share option incentives.

Number 
as at 
31 August 
2018

% 
shareholding

Executive

Alex Cheatle

11,676,008

14.48%

Andrew Long

4,796,573

Sean Hegarty

233,059

Sarah Hornbuckle

757,483

Non-Executive

Bruce Weatherill

646,523

Julian Pancholi 

316,664

Gillian Davies 

20,000

5.95%

0.29%

0.94%

0.80%

0.39%

0.02%

Executive Directors’ service 
contracts 
The Executive Directors signed new 
service contracts with the Group on 
Admission to AIM in November 2017. 
These are not of fixed duration. All the 
Executive Directors’ contracts are 
terminable by either party giving 
six months’ written notice. 

Non-Executive Directors
The Non-Executive Directors signed 
letters of appointment with the Group for 
the provision of Non-Executive Directors’ 
services, which may be terminated by 
either party giving three months’ written 
notice. The Non-Executive Directors’ 
fees are determined by the Board.

It being the first AGM since IPO in 
November 2017, all Executive Directors 
and Non-Executive Directors are due to 
retire and, being eligible, offer themselves 
for re-election at the forthcoming AGM 
on 5 February 2019.

Jules Pancholi
Chairman of the Remuneration Committee
27 November 2018

32

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate GovernanceNomination Committee Report

Bruce Weatherill
Chairman of the Nomination Committee

As part of the IPO process, the Board 
undertook a review of its appointments 
to ensure that the Board and its 
Committees have the appropriate 
balance of skills, experience, availability, 
independence and knowledge required 
to effectively discharge their respective 
responsibilities. As a result, in October 
2017 the Board decided to strengthen 
the Board by appointing Bruce Weatherill 
as Non-Executive Chairman as well 
as Jules Pancholi and Gillian Davies 
as Non-Executive Directors. 

The Board formed the Nomination 
Committee on 9 November 2017, 
which delegated the responsibility to 
lead the process for Board appointments. 
The Committee is composed of 
Bruce Weatherill as Chairman and 
its other members are Alex Cheatle 
and Jules Pancholi. 

The main duties of the Committee 
are set out in its terms of reference, 
which are available on Ten’s website. 
There were no requirements for the 
Committee to meet in this period as new 
appointments to the senior management 
were considered directly by the 
Board with recommendations from 
the Remuneration Committee. 

The Committee met in October 2018 
to consider succession planning for 
Directors and other senior managers, 
taking into account the challenges and 
opportunities facing the Group, and 
the skills and expertise needed on the 
Board in the future. The Committee 
also reflected on the diversity of the 
Board and senior managers and 
recognised the progress the Group 
had made with regard to gender 
diversity and considered how it 
could achieve further inclusion. 

Bruce Weatherill
Chairman of the Nomination Committee 
27 November 2018

Ten Lifestyle Group Plc Annual Report and Accounts 2018 33

Strategic ReportCorporate GovernanceFinancial StatementsDirectors’ Report

The Directors present their annual report 
and financial statements for the year ended 
31 August 2018. An indication of likely future 
developments in the business is set out in 
the Strategic Report.

Directors
The Directors who held office during 
the year and up to the date of signature 
of the financial statements were 
as follows:

Financial risk management 
objectives and policies
Further detailed commentary on 
financial risk management is included 
in note 28.

Alex Cheatle

Sarah Hornbuckle

Andrew Long

Malcolm Berry 
(Resigned 25 September 2017)

Benjamin Horner  
(Resigned 29 November 2017)

Bruce Weatherill 
(Appointed 1 October 2017)

Julian Pancholi 
(Appointed 1 October 2017)

Sean Hegarty 
(Appointed 25 October 2017)

Gillian Davies 
(Appointed 25 October 2017)

Liquidity risk
The Group seeks to manage financial 
risk by ensuring sufficient liquidity is 
available to meet foreseeable needs 
and to invest cash assets safely and 
profitably. Short-term flexibility is 
achieved by holding significant cash 
balances in major currencies notably 
UK Sterling and the US Dollar. In the 
year the invoice financing facility was 
closed as it was not needed following 
the IPO. The Board will keep this option 
under review.

Credit risk
The principal credit risk for the Group 
arises from its trade receivables. In 
order to manage credit risk customers 
can be required to pay in advance of 
services being provided and credit 
controllers regularly review credit limits 
in conjunction with debt ageing and 
collection history. 

As at 31 August 2018, there were no 
material credit risk balances that were 
not provided for.

Foreign exchange risk
The Group has significant operations in 
both the UK and overseas. Profits are 
exposed to variations in exchange rates 
and therefore reported profits. There is 
some natural hedging of transactional 
foreign exchange risk, however, the 
Group remains subject to translation 
exchange risk.

Overseas branches
The Group has three branches outside 
the United Kingdom located in Dubai, 
Argentina and Colombia.

Research and development
The Group continues to dedicate 
resources to further develop the 
bespoke TenMAID platform and 
enhance the customer facing digital 
platform offering to our partners. 
Expenses incurred are capitalised 
when it is probable that future 
economic benefits will be attributable 
to the asset and that these costs can 
be measured reliably (see note 12). 

Political donations
The Group did not make any political 
donations during the year.

Post-reporting date events
The Board considers that no material 
post-reporting events occurred between 
the end of the period and the date of 
publication of this report.

34

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Corporate GovernanceSubstantial shareholders
As at 25 November 2018, the Shareholders listed below had notified the Company 
of a disclosable interest of 3% or more in the nominal value of the ordinary share 
capital of the Group.

Mr Alexander Cheatle

Merian Global Investors (UK) Limited

Soros Fund Management

Mr Andrew Long

Mr Ben Horner

Mr Luke Ding

Quinto Corporation

Number of 
ordinary shares

Percentage of 
ordinary shares %

11,676,008 

9,546,600

7,176,734 

4,796,573 

4,586,836 

3,295,397

2,829,161 

14.48

11.84

8.90

5.95

5.69

4.09

3.51

Purchase of own shares
There was no purchase of own shares 
in the financial year.

Corporate governance
The Company has adopted the QCA 
Corporate Governance Code for 
Small and Mid-Size Quoted 
Companies (“QCA guidelines”) 
as set out on pages 24 and 25.

Dividends
No ordinary dividends were paid 
(2017: £nil). The Directors do not 
recommend payment of a 
final dividend.

Share option schemes
Details of employee share schemes 
are set out in note 25 to the 
financial statements.

Statement of Directors’ 
responsibilities
The Directors are responsible for 
preparing the annual report and the 
financial statements in accordance with 
applicable law and regulations. 

Company law requires the Directors to 
prepare financial statements for each 
financial year. Under that law the 
Directors have elected to prepare the 
Group and Company financial 
statements in accordance with 
International Financial Reporting 
Standards (IFRS) as adopted by the 
European Union. Under company law 
the Directors must not approve the 
financial statements unless they are 
satisfied that they give a true and fair 

view of the state of affairs of the Group 
and Company and of the profit or loss 
of the Group and Company for that 
period. The Directors are also required 
to prepare financial statements in 
accordance with the rules of the 
London Stock Exchange for companies 
trading securities on AIM. 

In preparing these financial statements, 
the Directors are required to:

 > select suitable accounting policies 
and then apply them consistently;

 > make judgements and accounting 

estimates that are reasonable 
and prudent;

 > state whether they have been 

prepared in accordance with IFRSs 
as adopted by the European Union, 
subject to any material departures 
disclosed and explained in the 
financial statements; and

 > prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

The Directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Company’s transactions and disclose 
with reasonable accuracy at any time 
the financial position of the Company 
and enable them to ensure that the 
financial statements comply with the 
requirements of the Companies Act 
2006. They are also responsible for 
safeguarding the assets of the Company 
and hence for taking reasonable steps 
for the prevention and detection of 
fraud and other irregularities.

Website publication
The Directors are responsible for 
ensuring the annual report and the 
financial statements are made available 
on the Company’s website. Financial 
statements are published on the 
Company’s website in accordance 
with legislation in the United Kingdom 
governing the preparation and 
dissemination of financial statements, 
which may vary from legislation in other 
jurisdictions. The maintenance and 
integrity of the Company’s website is 
the responsibility of the Directors. The 
Directors’ responsibility also extends 
to the ongoing integrity of the financial 
statements contained therein.

Disclosure of information to 
the auditor
Each of the Directors of the Company 
at the time when this report was 
approved confirms that:

 > so far as the Director is aware, there 
is no relevant audit information of 
which the Company’s auditor is 
unaware; and

 > he or she has taken all the steps that 
he or she ought to have taken as a 
Director in order to make himself or 
herself aware of any relevant audit 
information and to establish that the 
Company’s auditor is aware of that 
information. This confirmation is 
given in accordance with Section 
418(2) of the Act.

Auditor
BDO LLP was appointed as auditor 
to the Company and in accordance 
with Section 485 of the Companies 
Act 2006, a resolution proposing that 
they be re-appointed will be tabled at 
a General Meeting.

Approval
This Directors’ Report was approved on 
behalf of the Board on 27 November 2018.

Sean Hegarty 
Chief Financial Officer
27 November 2018

Ten Lifestyle Group Plc Annual Report and Accounts 2018 35

Strategic ReportCorporate GovernanceFinancial StatementsIndependent Auditor’s Report 
to the members of Ten Lifestyle Group Plc 

Opinion
We have audited the financial statements of Ten Lifestyle 
Group Plc (the ‘parent company’) and its subsidiaries 
(the ‘group’) for the year ended 31 August 2018 which 
comprise the consolidated statement of comprehensive 
income, the consolidated statement of financial position, 
the company statement of financial position, the consolidated 
statement of changes in equity, the company statement of 
changes in equity, the consolidated statement of cash flows, 
the company statement of cash flows and notes to the 
financial statements, including a summary of significant 
accounting policies. 

The financial reporting framework that has been applied in 
their preparation is applicable law and International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union and, as regards the parent company financial statements, 
as applied in accordance with the provisions of the 
Companies Act 2006.

In our opinion the financial statements:

 > give a true and fair view of the state of the group’s and 

of the parent company’s affairs as at 31 August 2018 and 
of the group’s loss and the parent company’s profit for the 
year then ended;

 > the group financial statements have been properly 

prepared in accordance with IFRSs as adopted by the 
European Union;

 > the parent company financial statements have been 

properly prepared in accordance with IFRSs as adopted 
by the European Union and as applied in accordance 
with the provisions of the Companies Act 2006; and

 > the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described 
in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of the 
group and the parent company in accordance with the 
ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled 
our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis 
for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters 
in relation to which the ISAs (UK) require us to report to 
you where:

 > the directors’ use of the going concern basis of accounting 

in the preparation of the financial statements is not 
appropriate; or

 > the directors have not disclosed in the financial statements 
any identified material uncertainties that may cast significant 
doubt about the group’s or the parent company’s ability to 
continue to adopt the going concern basis of accounting 
for a period of at least twelve months from the date when 
the financial statements are authorised for issue.

36

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsKey audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed 
in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters.

Revenue Recognition

Key audit matter

The Group has a number of revenue streams. Details of the accounting policies applied during the 
period are given in note 1.5 to the financial statements. 

We considered there to be a significant audit risk arising from inappropriate or incorrect recognition of 
revenue. The risk of material misstatement in relation to revenue recognition concerns the recognition 
around the year-end and services required to be delivered throughout the year, in relation to all the 
group’s different types of revenue and that the group’s revenue recognition accounting policies, are 
in line with the applicable International Financial Reporting Standards, as adopted by the European 
Union (IFRSs).

How the risk was 
addressed in our audit

We assessed whether the revenue recognition policies adopted by the group comply with IFRSs and 
industry standard practices. The relevant IFRS is IAS 18 Revenue. We have reviewed the adopted 
policies, and confirmed that consistent application has been adhered to throughout the year.

In relation to service fees, we reviewed a sample of contracts to assess whether the revenue had  
been recognised in accordance with the group’s accounting policy, whether it was recognised 
appropriately from a timing perspective and whether any other terms within the contract had any 
material accounting or disclosure implications.

In making our assessment of compliance with the group’s accounting policy, we tested whether 
revenues recognised were in line with our expectations based on source documentation including 
customer contracts, sales invoices issued and payment terms during the year.

In relation to travel and experience income, we tested a sample of revenue transactions recognised in 
the general ledger to source documentation including sales invoices, sales orders and cash receipts. 
In making our assessment of compliance with the group’s accounting policy, we also checked that 
revenues were only recognised at the time of the date of travel, stay or the date the experience event 
occurred. Furthermore, consideration was made as to whether the group was the principal or agent 
in the transaction. 

We also checked the completeness, existence and accuracy of accrued income and deferred revenue 
balances shown in the statement of financial position at year end to ensure no material misstatements 
were identified. We checked a sample of revenue transactions occurring either side of the year-end 
reporting date across all revenue streams and checked that the revenues recognised for the year 
under audit and accrued income and deferred revenues recognised at the year-end reporting date  
did not include any material misstatements.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 37

Strategic ReportCorporate GovernanceFinancial StatementsIndependent Auditor’s Report 
to the members of Ten Lifestyle Group Plc continued

Key audit matters continued
Capitalisation of Development Costs

Key audit matter

The group capitalises costs in relation to development of the software it provides to its clients, 
being the Ten Maid platform. Such costs must satisfy certain criteria as set out in the Company’s 
accounting policy in note 1.6. In determining which costs to capitalise management make certain 
estimates in relation to the allocations of contractor costs and payroll costs between those which 
should be capitalised and those which should be expensed through profit and loss. 

Capitalised costs are amortised over the period within which the group expects to derive benefits 
from the product developed.

There is a significant risk that:

(a)  the required criteria are not met and therefore development costs are incorrectly capitalised; 

(b)  management’s estimates in relation to the costs capitalised may be materially misstated; and 

(c)   capitalised costs are not amortised over the period within which the group expects to benefit 

from selling the product developed. 

How the risk was 
addressed in our audit

We assessed whether the group’s accounting policy is in accordance with the requirements of IFRSs 
and performed testing to confirm that consistent application has been adhered to throughout the year.

In relation to a number of projects on the Ten Maid platform during the year, we have:

 > checked the accuracy of the contractor and payroll data included in the calculations for 
capitalised costs to supporting documentation including employment contracts and 
agreements with contractors;

 > considered the proportion of time allocations for employees and contractor roles and made 
enquiries of management in relation to changes to percentage rates which were outside of 
expectations, corroborating management’s explanations to supporting evidence; 

 > reviewed the reasonableness of the estimated proportion of time allocations for a sample of 

employees and contractors by making enquiries of individual employees and contractors and 
critically reviewing written responses to questionnaires which they completed in relation to their 
roles, duties and tasks performed in relation to developing the platform asset;

 > revisited management’s estimate of the amortisation period applied to the asset, establishing 

whether any indicators of impairment exist taking account of any changes in usability of amounts 
previously capitalised; and

 > assessed the ability of the asset to generate future economic benefits for the business which at 

least exceed its carrying value.

Our application of materiality
We apply the concept of materiality both in planning 
and performing our audit, and in evaluating the effect of 
misstatements. At the planning stage we set an overall level 
of materiality for the financial statements as a whole based 
on our understanding of the elements of the financial 
statements that are likely to be of greatest significance 
to users. In order to reduce to an appropriately low level 
the probability that any misstatements exceed materiality, 
we use a lower materiality level, performance materiality, 
to determine the extent of testing needed. lmportantly, 
misstatements below these levels will not necessarily 
be evaluated as immaterial as we also take account of 
the nature of identified misstatements, and the particular 
circumstances of their occurrence, when evaluating their 
effect on the financial statements as a whole.

Materiality
Materiality for the group financial statements as a whole 
was set at £400,000 (2017: £349,000), which represents 1% 
(2017: 1%) of group revenue. Revenue provides a consistent 
year on year basis for determining materiality and has been 
concluded as the most relevant performance measure to the 
stakeholders of the group, while also providing a more stable 
measure year on year when compared to the group loss 
before tax. Parent company materiality has been set at 
£300,000 (2017: £220,000) reflecting 2% (2017: 2%) of net 
assets of the entity, capped at 75% of the group materiality 
which is considered a suitable benchmark for a non-trading 
holding parent company. 

38

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsOur application of materiality continued
Performance Materiality
Based upon our assessment of the risks within the group 
and the group’s control environment, performance materiality 
for the financial statements was set at £300,000 (2017: £261,750), 
being 75% (2017: 75%) of overall financial statement materiality.

Performance materiality levels used for the three key 
components identified, Ten Lifestyle Management Limited, 
Ten Lifestyle Management USA Inc. and Ten Lifestyle 
Management Switzerland GmbH within the group ranged 
from £59,530 to £228,750 (2017: £59,250 to £195,750). 

Reporting Threshold
We agreed with the Audit Committee that we would report to 
them all uncorrected audit differences in excess of £20,000 
(2017: £17,450), which is set at 5% (2017: 5%) of planning 
materiality, as well as differences below that threshold that, 
in our view, warranted reporting on qualitative grounds.

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial 
statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of the other 
information, we are required to report that fact. We have 
nothing to report in this regard.

Opinions on other matters prescribed  
by the Companies Act 2006
In our opinion, based on the work undertaken in the course 
of the audit:

We evaluate any uncorrected misstatements against both 
the quantitative measures of materiality discussed above 
and in light of other relevant qualitative considerations in 
forming our opinion.

 > the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with 
the financial statements; and

An overview of the scope of our audit
Our group audit was scoped by obtaining an understanding 
of the group and its environment, including the group’s system 
of internal control, and assessing the risks of material 
misstatement in the financial statements at the group level.

We obtained an understanding of the internal control 
environment related to the financial reporting process and 
assessed the appropriateness, completeness and accuracy 
of group journals and other adjustments performed 
on consolidation.

Three principal trading subsidiaries, noted above, were 
identified as significant components and were subject to full 
scope audit for group reporting purposes by the group audit 
team. These components accounted for 95% (2017: 97%) 
of the group’s revenue and 73% (2017: 84%) of the group’s 
loss before tax. Financial information for the remaining 
components not identified as significant was reviewed for 
group reporting purposes, using analytic procedures.

Other information
The directors are responsible of the other information. 
The other information comprises the information included 
in the annual report, other than the financial statements and 
our auditor’s report thereon. The directors are responsible 
for the other information. Our opinion on the financial statements 
does not cover the other information and, except to the 
extent otherwise explicitly stated in our report, we do not 
express any form of assurance conclusion thereon. 

 > the strategic report and the directors’ report have been 

prepared in accordance with applicable legal requirements.

Matters on which we are  
required to report by exception
In the light of the knowledge and understanding of the group 
and the parent company and its environment obtained in the 
course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters 
in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:

 > adequate accounting records have not been kept, or returns 
adequate for our audit have not been received from branches 
not visited by us; or

 > the parent company financial statements are not in 

agreement with the accounting records and returns; or

 > certain disclosures of directors’ remuneration specified by 

law are not made; or 

 > we have not received all the information and explanations 

we require for our audit.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 39

Strategic ReportCorporate GovernanceFinancial StatementsIndependent Auditor’s Report 
to the members of Ten Lifestyle Group Plc continued

Use of our report
This report is made solely to the parent company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the parent company’s members 
those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone 
other than the parent company and the parent company’s 
members as a body, for our audit work, for this report, or for 
the opinions we have formed.

Iain Henderson 
(Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
London
27 November 2018

BDO LLP is a limited liability partnership registered in 
England and Wales (with registered number OC305127).

Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement set out on page 35, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using 
the going concern basis of accounting unless the directors 
either intend to liquidate the group or the parent company 
or to cease operations, or have no realistic alternative but 
to do so.

Auditor’s responsibilities for the  
audit of the financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users 
taken on the basis of these financial statements.

A further description of our responsibilities for the audit of 
the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

40

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsConsolidated Statement of Comprehensive Income 
for the year ended 31 August 2018

Revenue

Air ticket cost of sales

Net Revenue

Other cost of sales

Gross profit

Administrative expenses

Other income

Operating (loss)/profit before interest, taxation, amortisation, share-based payments 
and exceptional items ("Adjusted EBITA")

Amortisation

Share-based payment expense

Exceptional items

Operating loss

Finance income

Finance expense

Loss before taxation

Taxation credit

Loss for the year

Other comprehensive (expense)/income:

Foreign currency translation differences 

Total comprehensive loss for the year

Loss per ordinary share

Notes

4

4

12

25

4

5

9

10

4 

2018 
£’000

40,122

(2,746)

2017 
£’000

34,853

(1,626)

37,376

33,227

(762)

(577)

36,614

32,650

(44,769)

(34,302)

150

—

(3,882)

(2,758)

(947)

(418)

1,695

(2,287)

(740)

(320)

(8,005)

(1,652)

18

(511)

(8,498)

386

(8,112)

(110)

(8,222)

8

(522)

(2,166)

532

(1,634)

14

(1,620)

(3.4)p

11

(11.1)p

The consolidated statement of comprehensive income has been prepared on the basis that all operations are continuing operations.

The Company has elected to take the exemption under Section 408 of the Companies Act 2006 from presenting the parent 
company profit and loss account.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 41

Strategic ReportCorporate GovernanceFinancial Statements 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Financial Position 
as at 31 August 2018

Company No: 08259177

Non-current assets

Intangible assets

Property, plant and equipment

Total non-current assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Obligations under finance leases

Borrowings

Provisions

Total current liabilities

Net current assets

Non-current liabilities

Borrowings

Deferred tax liabilities

Obligations under finance leases

Total non-current liabilities

Total liabilities

Net assets

Equity

Called up share capital

Share premium account

Merger relief reserve

Treasury reserve

Foreign exchange reserve

Retained deficit

Total equity

Notes

12

13

16

18

19

22

21

20

21

23

22

Note 

24

2018
£’000

7,715

1,702

9,417

88

9,014

20,659

29,761

39,178

(10,027)

(64)

—

(396)

(10,487)

19,274

—

—

(32)

(32)

2017
£’000

6,160

918

7,078

43

7,123

8,193

15,359

22,437

(7,336)

(74)

(1,441)

(346)

(9,197)

6,162

(5,993)

(200)

(47)

(6,240)

(10,519)

(15,437)

28,659

7,000

2018
£’000

2017
£’000

81

28,480

1,993

77

(498)

(1,474)

28,659

6

9,743

1,993

(84)

(388)

(4,270)

7,000

The financial statements were approved by the Board of Directors and authorised for issue on 27 November 2018 and are 
signed on its behalf by:

Alex Cheatle 
Director   

Sean Hegarty
Director

42

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Financial Position 
as at 31 August 2018

Company No: 08259177

Non-current assets

Investments

Trade and other receivables 

Total non-current assets

Current assets

Trade and other receivables 

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Total current liabilities

Net current assets

Net assets

Equity

Called up share capital

Share premium account

Retained earnings

Total equity

Notes

2018 
£’000

2017 
£’000

14

16

16

19

24

5,276

25,408

30,684

52

11,491

11,543

42,227

(118)

(118)

11,425

42,109

81

28,480

13,548

42,109

743

7,531

8,274

12

2,737

2,749

11,023

(3)

(3)

2,746

11,020

6

9,743

1,271

11,020

As permitted by s408 Companies Act 2006, the Company has not presented its own statement of comprehensive income 
and related notes. The Company’s profit for the year was £1,368,497 (2017: £10,071 loss).

The financial statements were approved by the Board of Directors and authorised for issue on 27 November 2018 and are 
signed on its behalf by:

Alex Cheatle 
Director   

Sean Hegarty
Director

Ten Lifestyle Group Plc Annual Report and Accounts 2018 43

Strategic ReportCorporate GovernanceFinancial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity 
for the year ended 31 August 2018

Share
capital
£’000

Share
premium 
account
£’000

Merger
relief
reserve
£’000

Foreign
exchange 
reserve
£’000

Notes

Treasury
reserve
£’000

Retained
deficit
£’000

Total
£’000

7,532

1,993

(402)

 — 

(3,376)

5,753

6

—

—

—

—

—

—

6

—

—

—

—

—

14

3

—

—

81

 14 

44

18,248

(44)

—

—

—

(9,961)

(655)

7,566

3,583

—

—

—

—

—

2,211

—

—

—

—

—

—

—

—

—

 14 

14

—

—

—

9,743

1,993

(388)

—

—

—

—

—

—

—

—

—

—

—

—

(110)

(110)

—

—

—

—

—

—

—

—

28,480

1,993

(498)

—

—

—

—

(84)

—

(84)

—

—

—

—

—

—

—

—

—

 161 

—

77

(1,634)

(1,634)

—

14 

(1,634)

(1,620)

—

—

 740 

2,211 

(84)

740

(4,270)

7,000

(8,112)

(8,112)

—

(110)

(8,112)

(8,222)

— 18,262 

—

9,961

—

—

—

—

 947 

—

—

(655)

 7,580 

3,586 

 161 

947 

(1,474)

28,659

Balance at 31 August 2016 

Loss for the year

Foreign exchange

Total comprehensive income for the year

Issue of share capital

Shares allocated to EBT

Equity-settled share-based payments charge

Balance at 31 August 2017 

Loss for the year

Foreign exchange

Total comprehensive income for the year

Issue of share capital 

Bonus issue of share capital

Cancellation of balance on share 
premium account

Costs relating to issue of shares on 
Initial Public Offering (IPO)

Exercise of share options

Shares issued on conversion of 
convertible loan

Shares sold by Employee Benefit Trust (EBT)

Equity-settled share-based payments charge

Balance at 31 August 2018 

24

24

24

24

24

24

24

25

44

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity 
for the year ended 31 August 2018

Notes

Share
capital
£’000

Balance at 31 August 2016

Year ended 31 August 2017

Loss for the year

Issue of share capital

Equity-settled share-based payments

Balance at 1 September 2017 

Year ended 31 August 2018

Profit for the period

Total comprehensive income for the period

Issue of share capital 

Bonus issue of share capital

Cancellation of balance on share premium account

Costs relating to issue of shares on Initial Public Offering (IPO)

Exercise of share options

Shares issued on conversion of convertible loan

Equity-settled share-based payments charge

Balance at 31 August 2018 

24

24

24

24

25

24

25

6

—

—

—

6

—

—

14

44

—

—

14

3

—

81

Share
premium 
account
£’000

7,532

—

2,211

—

9,743

—

—

18,248

(44)

(9,961)

(655)

7,566

3,583

—

Retained
earnings
£’000

541

(10)

—

740

Total
£’000

8,079

(10)

2,211

740

1,271

11,020

1,369

1,369

—

—

9,961

—

—

—

947

1,369

1,369

18,262

—

—

(655)

7,580

3,586

947

28,480

13,548

42,109

Ten Lifestyle Group Plc Annual Report and Accounts 2018 45

Strategic ReportCorporate GovernanceFinancial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows 
for the year ended 31 August 2018

Notes

2018
£’000

2017
£’000

Cash flows from operating activities

Loss for the year, after tax

Adjustments for:

Taxation credit

Finance expense

Investment income

Amortisation of intangible assets

Depreciation of property, plant and equipment

Equity-settled share-based payment expense

Change in value of derivatives

Movement in working capital:

(Increase)/decrease in inventories

Increase in trade and other receivables

Increase in trade and other payables

Cash (used)/generated by operations

Tax received, net of tax paid

Net cash (used)/generated by operating activities

Cash flows from investing activities

Purchase of intangible assets

Purchase of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Finance income

Net cash used by investing activities

Cash flows from financing activities

Proceeds from issue of shares

Cost of the issue of shares

Proceeds from other loans

Proceeds from treasury shares

Repayment of other loans

Payment of finance lease obligations

Interest paid

Finance lease interest paid

Net cash generated by financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Cash at bank and in hand

Invoice financing facility

Cash and cash equivalents

46

Ten Lifestyle Group Plc Annual Report and Accounts 2018

(8,112)

(1,634)

(386)

324

(18)

(532)

522

(8)

2,758

2,287

661

947

187

(45)

(1,891)

2,435

(3,140)

389

(2,751)

(4,313)

(1,445)

—

23

855

740

79

8

(2,104)

1,679

1,892

957

2,849

(3,059)

(379)

2

8

(5,735)

(3,428)

10

9

12

13

25

21

12

13

13

24

24

25,884

(655)

— 

161

21

(3,895)

(90)

(134)

(12)

21,259

12,773

7,886

20,659

— 

18

20,659

2,211

—

4,142

— 

(92)

(137)

(395)

(48)

5,681

5,102

2,784

8,193

(307)

7,886

Financial StatementsCompany Statement of Cash Flows 
for the year ended 31 August 2018

Cash flows from operating activities

Profit/(loss) for the year after tax

Movement in working capital:

(Increase)/decrease in trade and other receivables

Increase in trade and other payables

Net cash (used by)/generated from operating activities

Cash flows from financing activities

Proceeds from issue of shares

Cost of the issue of shares

Net cash generated by financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Note

2018
£’000 

2017
£’000 

1,368

(10)

(17,958)

115

(16,475)

24

25,884

(655)

25,229

8,754

2,737

11,491

450

—

440

2,211

—

2,211

2,651

86

2,737

Ten Lifestyle Group Plc Annual Report and Accounts 2018 47

Strategic ReportCorporate GovernanceFinancial StatementsNotes to the Financial Statements

1. Accounting policies
Company information
Ten Lifestyle Group Plc (registered company 08259177) is a public company, limited by shares and listed on the Alternative 
Investment Market (AIM) in November 2018. The Company is incorporated and domiciled in the UK. The registered office is 
Floor 2 355 Euston Road, London, NW1 3AL. The Company previously traded under the name Ten Lifestyle Holdings Limited 
until 2 November 2017.

1.1 Basis of Preparation
The financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) and 
IFRS Interpretations Committee (IFRS IC) interpretations as adopted for use in the European Union and with those parts of 
the Companies Act 2006 applicable to companies reporting under IFRS (except as otherwise stated).

The financial information has been prepared on the historical cost basis except that the derivative financial instruments are 
stated at their fair value.

The financial statements are prepared in Sterling, which is the functional currency of the Company. Monetary amounts in 
these financial statements are rounded to the nearest £’000.

The Group applied all standards and interpretations issued by the IASB that were effective as of 1 September 2017. The 
accounting policies set out below have, unless otherwise stated, been applied consistently to all years presented in this 
financial information.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It 
also requires management to exercise its judgement in the process of applying the Group’s accounting policies. The area 
involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the 
consolidated financial statements, are disclosed in note 3.

1.2 Consolidation
The financial information represents the consolidated financial information of the Company and its subsidiaries (“the Group”) 
as if they formed a single entity. Intercompany transactions and balances between Group companies are therefore eliminated 
in full. The results of subsidiary undertakings are included in the consolidated statement of comprehensive income from the 
date that control commences until the date that control ceases. The Company controls a subsidiary/investee if all three of 
the following elements are present: power over the investee, exposure to variable returns from the investee, and the ability 
of the investor to use its power to affect those variable returns. Control is reassessed whenever facts and circumstances 
indicate that there may be a change in any of these elements of control. In assessing control, the Group takes into 
consideration potential voting rights that are currently exercisable.

In the year ended 31 August 2013, Ten Lifestyle Group Plc, formerly Ten Lifestyle Holdings Limited, a Company under 
common control of the Ten Lifestyle Management Limited shareholders, acquired Ten Lifestyle Management Limited from 
its shareholders in return for an issue of shares. As a combination of entities under common control, the transaction falls 
outside the scope of the standard IFRS 3 ‘Business Combinations’.

Paragraph 10 of IAS8 Accounting Policies, Changes in Accounting Estimates and Errors requires management to use its 
judgement in developing and applying a policy that is relevant, reliable, represents faithfully the transaction, reflects the 
economic substance of the transaction, is neutral, is prudent and is complete in all material respects when selecting the 
appropriate methodology for consolidation accounting.

In the absence of IFRS guidance, the Group has applied merger accounting in accordance with “FRS102: Section 19 Business 
Combinations and Goodwill”, as the business combination meets the requirements set out in paragraph 27, namely:

 > the use of the merger accounting method is not prohibited by company law or other relevant legislation;

 > the ultimate equity holders remain the same, and the rights of each equity holder, relative to the others, are unchanged; and

 > no non-controlling interest in the net assets of the Group is altered by the transfer.

In accordance with merger accounting, consolidated accounts have been prepared for the reconstructed Group as if it had 
always been in existence. The carrying value of assets and liabilities have not been adjusted to fair value. The difference 
between the nominal value of the shares issued and the nominal value of the shares received has been recorded in the 
merger reserve.

The cost of the Company’s shares held by the Employee Benefit Trust (EBT) is deducted from equity in the consolidated 
statement of financial position. Any cash received by the EBT on disposal of the shares it holds is also recognised directly 
in equity. Other assets and liabilities of the EBT are recognised as assets and liabilities of the Group other than when they 
relate to other Group companies and are therefore eliminated.

48

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial Statements1. Accounting policies continued
1.3 Segment reporting
The Group’s operating segments are based on the management reporting used by the CEO (who is considered to be the 
chief operating decision maker) and reviewed Board of Directors to make strategic decisions and allocate resources.

1.4 Going concern
The Directors have at the time of approving the financial statements, a reasonable expectation that the Company has adequate 
resources to continue in operational existence for the foreseeable future. The Directors have plans and forecasts that show 
the Group will be able to continue as a going concern for at least a period of twelve months from the date of balance sheet 
approval regardless of receipts of funds from investor transactions. Thus they continue to adopt the going concern basis 
of accounting in preparing the financial statements.

1.5 Revenue
Revenue comprises commissions received on agent transactions and fees earned where the Group is the principal. Revenue 
is stated exclusive of VAT, sales tax and trade discounts.

Revenue is recognised when the significant risks and rewards of ownership have passed to the buyer, when the services 
are delivered.

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can 
be reliably measured, regardless of when the payment is being made. Revenue is measured at the fair value of the consideration 
received or receivable, taking into account contractually defined terms of payment and excluding taxes or duty.

The following specific recognition criteria are applied to each revenue stream:

Service fees and offers income
Service fees and offers income is recognised over the year to which the fees or offer year relates. Where invoiced in advance, 
the fees and offer income is deferred and released over the year of the service with the balance recorded within deferred income 
in the statement of financial position.

Travel and experience income
Travel and Experience income is recognised on the date of travel, stay or receiving the experience. Where invoiced in advance, 
the income is deferred and released on the date of travel, stay or receiving the experience with the balance recorded within 
deferred income in the statement of financial position.

Expenses
Direct expenses relating to inclusive tours arranged by the Group’s leisure travel providers are taken to the income statement 
on holiday departure or over the period to which they relate as appropriate. Indirect expenses are recognised in the income 
statement over the period to which goods and services are received by the Group.

Membership income 
Membership income is recognised over the year to which the membership relates. Where membership income is invoiced 
in advance, the income is deferred and released over the year of membership with the balance recorded within deferred 
income in the statement of financial position.

Commission income
Commission income is recognised on the point of provision of the good or service.

Licensing income
Income generated from licensing digital products is recognised over the term of the licence. Where licence income is invoiced 
in advance, the income is deferred and released over the year of the licence with the balance recorded within deferred income 
in the statement of financial position.

Digital platform income
Income generated from providing digital products is recognised on delivery of the service. Where income is based on time 
and rate cards are recognised at the contracted rates as labour hours are incurred. Where development income is invoiced in 
advance, the income is deferred and released on service delivery with the balance recorded within deferred income in the 
statement of financial position.

Concierge enabling income
Income generated from the activities performed to enable a product offering to go live is generated on delivery of the services 
based on the contractual amount or at the point which the services are no longer required. Where set up income is invoiced in 
advance, the income is deferred and released on service delivery with the balance recorded within deferred income in the 
statement of financial position.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 49

Strategic ReportCorporate GovernanceFinancial Statements1. Accounting policies continued
1.6 Intangible assets
Research expenditure is expensed to the income statement in the year in which it is incurred, expenditure on internal 
projects is capitalised if it can be demonstrated that:

 > it is technically and commercially feasible to develop the asset for future economic benefit;

 > adequate resources are available to maintain and complete the development;

 > is the intention to complete and develop the asset for future economic benefit;

 > the Group is able to use the asset;

 > use of the asset will generate future economic benefit; and

 > expenditure on the development of the asset can be measured reliably.

Other development expenditure is recognised in the income statement as an expense as incurred. 

Capitalised development expenditure is stated at cost less accumulated amortisation and less accumulated impairment losses.

Amortisation is charged to the income statement on a straight line basis over the estimated useful lives of intangible assets. 
Intangible assets are amortised from the date they are available for use. The estimated useful lives are as follows:

Trademarks 

10% straight line

Capitalised development costs 

20% straight line

Website  

33% straight line

The basis for choosing these useful lives is with reference to the years over which they can continue to generate value for 
the Group. 

Amortisation charges are included within administrative expenses in the consolidated statement of comprehensive income. 
The Group reviews the amortisation year and methodology when events and circumstances indicate that the useful life may 
have changed since the last reporting date.

1.7 Property, plant and equipment
Property, plant and equipment are initially measured at historical cost and subsequently measured at historical cost, net 
of depreciation and any impairment losses.

Depreciation on other assets is calculated using the straight line method to allocate their cost or revalued amounts to their 
residual values over their estimated useful lives, as follows:

Leasehold improvements   

Over the term of the lease

Fixtures and fittings 

20% straight line

Office equipment  

20% to 33% straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the 
carrying value of the asset, and is recognised in the income statement.

1.8 Non-current investments
The Company’s interests in subsidiaries are initially measured at cost and subsequently measured at cost less any 
accumulated impairment losses.

1.9 Impairment of tangible and intangible assets
All tangible and intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that 
the carrying amount might not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs of disposal 
and value in use. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are 
largely independent cash inflows (CGUs).

50

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued 
 
 
 
 
 
1. Accounting policies continued
1.10 Financial assets
Financial assets are recognised in the Group and Company’s statement of financial position when the Group and Company 
becomes party to the contractual provisions of the instrument.

The classification depends on the nature and purpose of the financial assets and is determined at the time of recognition. 
Financial assets are initially measured at fair value plus transaction costs, other than those classified as fair value through 
profit and loss, which are measured at fair value.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, deposits held at call with banks, other short-term liquid investments 
with original maturities of three months or less, bank overdrafts and invoice financing facilities. Bank overdrafts and invoice 
financing facilities are shown within borrowings in current liabilities.

The Group no longer holds an embedded derivative within the convertible loan notes issued in June 2017 (see note 21) which 
was previously recorded as a liability within non-current liabilities. The convertible loan notes converted into ordinary shares 
at a 20% discount to the share price at listing on IPO. The loss on re-measurement to fair value was recognised immediately 
in finance expense.

Loans and receivables
Trade receivables and other receivables that have fixed or determinable payments and are not quoted in an active market 
are classified as ‘Loans and Receivables’. Loans and receivables are measured at amortised cost using the effective interest 
method, less any impairment. All trade receivables are considered current.

Impairment of financial assets
Financial assets, other than those at fair value through profit and loss (FVTPL), are assessed for indicators of impairment 
at each reporting end date.

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after 
the initial recognition of the financial asset, the estimated future cash flows of the asset have been affected.

1.11 Financial liabilities
Financial liabilities are classified as either financial liabilities at fair value through profit or loss or other financial liabilities.

Financial liabilities at fair value through profit or loss
Financial liabilities are stated at fair value with differences taken to the consolidated income statement. Interest paid on 
financial liabilities up to maturity is included in the finance costs line item in the statement of comprehensive income.

Trade and other payables
Trade and other payables are not interest bearing and are stated at their fair value on initial recognition. For disclosure 
purposes, the fair values of trade and other payables are estimated at the present value of future cash flows, discounted 
at the market rate of interest at the reporting date. As trade and other payables are short term in nature as at the reporting 
date, the carrying value is considered to be a reasonable approximation of fair value.

Other financial liabilities
Other financial liabilities are initially measured at fair value, net of transaction costs. They are subsequently measured at 
amortised cost using the effective interest method, with interest expense recognised on an effective rate basis.

The effective interest method is a method of calculating the amortised cost of a financial liability and of allocating interest 
expense over the relevant year. The effective interest rate is the rate that exactly discounts estimated future cash payments 
through the expected life of the financial liability to the net carrying amount on initial recognition.

Convertible loan note
When convertible loan notes are issued the underlying terms are assessed to determine whether an equity or financial 
derivative exists within the arrangement. If a financial derivative exists it is identified and recognised in terms of the 
derivatives accounting policy note. The convertible loan notes were recognised in accordance with the treatment of 
borrowings as per the other financial liabilities accounting policy note. 

Derivatives
Derivative financial instruments are recognised at fair value. The gain or loss on re-measurement to fair value is recognised 
immediately in profit or loss. 

1.12 Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs. Dividends payable 
on equity instruments are recognised as liabilities once they are no longer at the discretion of the Company.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 51

Strategic ReportCorporate GovernanceFinancial Statements1. Accounting policies continued
1.13 Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax
Any tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the 
income statement because it excludes items of income or expense that are taxable or deductible in other years and it further 
excludes items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax rates that 
have been enacted or substantively enacted by the reporting end date.

Research and development tax credit
Companies within the Group may be entitled to claim special tax allowances in relation to qualifying research and development 
expenditure (e.g. R&D tax credits). The Group accounts for such allowances as tax credits, which means that they are recognised 
when it is probable that the benefit will flow to the Group and that benefit can be reliably measured. R&D tax credits relating 
to previous financial years reduce current tax expense and, to the extent the amounts due in respect of them are not settled 
by the balance sheet date, reduce current tax payable. R&D tax credits relating to current financial year, are now claimed 
taking account of the ‘above the line’ (ATL) or research and development (R&D) expenditure credit (RDEC) tax credit scheme 
and are recognised through other income on the income statement and other receivables on the balance sheet, until the 
cash is received.

Deferred tax
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets 
and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit, and is 
accounted for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary 
differences and deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against 
which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference 
arises from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the 
accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is 
no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred 
tax is calculated at the tax rates that are expected to apply in the year when the liability is settled or the asset is realised. 
Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to 
‘other comprehensive income’, in which case the deferred tax is also dealt with in ‘other comprehensive income’. Deferred 
tax assets and liabilities are offset when the Company has a legally enforceable right to offset current tax assets and 
liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.14 Provisions
Provisions are recognised when the Group has a legal or constructive present obligation as a result of a past event, it is 
probable that the Group will be required to settle that obligation and a reliable estimate can be made of the amount of the 
Group obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at 
the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured 
using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows.

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, 
a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the 
receivable can be measured reliably.

1.15 Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required 
to be recognised as part of the cost of inventories or non-current assets. The cost of any unused holiday entitlement is 
recognised in the year in which the employee’s services are received.

1.16 Retirement benefits
The Group operates a defined contribution pension plan, under which the Group pays contributions to privately administered 
pension plans on a mandatory, contractual or voluntary basis. The Group has no further payment obligations once the contributions 
have been paid. The contributions are recognised as employee benefit expense when they are due. Prepaid contributions are 
recognised as an asset to the extent that a cash refund or a reduction in the future payments is available.

52

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued1. Accounting policies continued
1.17 Share-based payments
Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the 
equity instruments granted using appropriate pricing models. The fair value determined at the grant date is expensed on a 
straight line basis over the vesting year, based on the estimate of shares that will eventually vest. A corresponding adjustment 
is made to equity.

The Group schemes, which awards shares in the parent entity, includes recipients who are employees in certain subsidiaries. 
In the consolidated financial statements, the transaction is treated as an equity-settled share-based payment, as the Group 
has received services in consideration for the Group’s equity instruments. An expense is recognised in the Group income 
statement for the grant date fair value of the share-based payment over the vesting year, with a credit recognised in equity. 

In the subsidiaries’ financial statements, the awards, in proportion to the recipients who are employees in said subsidiary, 
are treated as an equity-settled share-based payment, as the subsidiaries do not have an obligation to settle the award. 
An expense for the grant date fair value of the award is recognised over the vesting year, with a credit recognised in equity. 
The credit to equity is treated as a capital contribution, as the parent company is compensating the subsidiaries’ employees 
with no cost to the subsidiaries as there is no expectation to recharge this cost. In the parent company’s financial statements, 
there is no share-based payment charge where the recipients are employed by a subsidiary, with the parent company 
recognising an increase in the investment in the subsidiaries as a capital contribution from the parent and a credit to equity.

1.18 Leases
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of 
ownership to the Group. All other leases are classified as operating leases.

Rentals payable under operating leases, less any lease incentives received are charged to income on a straight line basis 
over the term of the lease.

1.19 Foreign currency
Transactions in foreign currencies are translated at the exchange rate at the date of transaction. Monetary assets and 
liabilities in foreign currencies are translated at the rates of exchange at the statement of financial position date. Any gain 
or loss arising from a change in the exchange rates subsequent to the date of the transaction is included as a gain or loss 
in other comprehensive income.

The statements of financial position of the foreign subsidiaries are translated into Sterling at the rate at the year end. The results 
of the foreign subsidiaries are translated into Sterling at the average rate of exchange during the financial year. Exchange differences 
which arise from the translation of opening net assets of the foreign subsidiary undertakings are included in the consolidated 
statement of comprehensive income.

1.20 Descriptions of nature of each component of equity
The components of the Group’s equity can be described as follows:

 > Share capital – The amount for the nominal value of shares issued.

 > Share premium – The amount subscribed for share capital in excess of nominal value, after deducting costs of issue.

 > Foreign exchange reserve – This reserve relates to exchange differences arising on the translation of the balance sheet of 
the Group’s foreign operations at the closing rate and the translation of the income statement of those operations at the 
average rate.

 > Merger reserve – Under the provisions of s612 of the Companies Act 2006, the merger reserve represents the difference 
between the consideration paid and the book value of the net assets acquired, as part of a legacy Group reconstruction, 
detailed in note 1.2.

 > Treasury reserve – The reserve relates to shares held in the Group’s Employee Benefit Trust.

 > Retained deficit – The retained deficit reserve contains the net gains and losses recognised in the consolidated statement 

of comprehensive income.

1.21 Inventories
Inventories comprise tickets held for resale and are stated at the lower of cost or net realisable value. Consignment tickets 
are not included within stocks held by the Group. Inventories are valued using a First-in First-out (FIFO) method.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 53

Strategic ReportCorporate GovernanceFinancial Statements2. Adoption of new and revised standards
The Group implemented amendments to IAS 7 ‘Cash Flow Statements’ (effective for annual years beginning on or after 
1 January 2017) with no material impact on disclosure to the Statement of Cashflow.

At the date of authorisation of these financial statements, the following standards and interpretations which have not been 
applied were in issue but not yet effective (and in some cases had not yet been endorsed by the EU):

IFRS 15 ‘Revenue from Contracts with Customers’
This standard deals with revenue recognition and establishes principles for reporting useful information to users of financial 
information about the nature, timing and uncertainty of revenue and cash flows arising from an entity’s contracts with customers. 
Revenue is recognised when a customer obtains control of a good or service and this has the ability to direct the use and 
obtain the benefits from the good or service.

The standard replaces IAS 18 ‘Revenue’ and IAS 11 ‘Construction contracts’ and related interpretations. The standard is 
effective for annual years beginning on or after 1 January 2018 and earlier application is permitted. 

The Group has performed an assessment of its financial information in the light of the required adoption of IFRS 15 in the 
year ending 31 August 2019. The Directors have reviewed the standard and its potential effects in the context of the Group’s 
revenue policy and have concluded that, on adoption, there is not expected to be a material impact on or change to the 
Group’s revenue.

IFRS 9 ‘Financial Instruments’
This standard replaces the guidance in IAS 39. It includes requirements on the classification and measurement of financial assets 
and liabilities and covers three distinct areas. Phase 1 contains new requirements for the classification and measurement of 
financial assets and liabilities. Phase 2 relates to the impairment of financial assets and requires the calculation of impairment 
on an expected loss basis rather than the current incurred loss basis. Phase 3 relates to less stringent requirements for 
general hedge accounting. 

The Group will need to apply an expected credit loss model when calculating impairment losses on its trade and other 
receivables (both current and non-current). This will potentially result in increased impairment provisions and greater 
judgement due to the need to factor in forward looking information when estimating the appropriate amount of provisions. 
In applying IFRS 9 the Group must consider the probability of a default occurring over the contractual life of its trade 
receivables and contracts asset balances on initial recognition of those assets.

The standard is effective for annual years beginning on or after 1 January 2018 and earlier application is permitted. 
The Group has performed an assessment of its financial information in the light of the required adoption of IFRS 9 in 
the year ending 31 August 2019. The Directors conclude adoption of IFRS 9 is not expected to have a material impact 
on the Group’s year ending 31 August 2018 results. 

In addition to the above, the following IFRS standards, interpretations and amendments have been issued but not yet 
endorsed by the EU:

IFRS 16 ‘Leases’
IFRS 16 ‘Leases’ is effective for annual years beginning on or after 1 January 2019 and sets out the principles for the recognition, 
measurement, presentation and disclosure of leases for both parties to a contract, i.e. the customer (‘lessee’) and the supplier 
(‘lessor’) and provides a single lessee accounting model, requiring lessees to recognise right of use assets and lease liabilities 
for all applicable leases. IFRS 16 completes the IASB’s project to improve the financial reporting of leases and replaces the 
previous leases standard, IAS 17 ‘Leases’, and related interpretations. 

If the standard were to be adopted during the current financial period and applied to the operating leases currently in 
the Group, will bring all operating leases onto the balance sheet in line with the accounting treatment for finance leases. 
The impact would be an increase in the assets and liabilities of the Group by amounts which are similar to the amounts 
disclosed as operating lease commitments in note 26. Furthermore, instead of recognising an operating expense for its 
operating lease payments, the Group will instead recognise interest on its lease liabilities and amortisation on its right of use 
assets. This will increase the reported Adjusted EBITA by the amount of its current operating lease cost. It is envisaged that, 
as the Group expands, the use of operating leases will increase. As such, the Group has determined the financial statements 
will be materially impacted on adoption of IFRS 16 given the requirements of the standard and materiality of operating leases 
held by the Group.

A number of other new standards, amendments and interpretations are effective for years beginning on or after 1 January 2018 
and have not been applied in preparing the financial statements of the Group. 

The impact of these is not being assessed by Audit Committee, with a particular focus on amendments to IFRS 2 ‘Share-based 
Payments’ (effective for annual years beginning on or after 1 January 2018). The Directors do not believe they will have a 
material impact on the Group.

54

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued3. Critical accounting judgements and key sources of estimation uncertainty 
IAS 1 requires disclosure of the judgements, apart from those involving estimations, that management has made in the process 
of applying the entity’s accounting policies that have the most significant effect on the amounts recognised in the financial statements.

In addition, IAS 1 requires disclosure of information about the assumptions the entity makes about the future, and other major 
sources of estimation uncertainty at the end of the reporting period, that have a significant risk of resulting in a material adjustment 
to the carrying amounts of assets and liabilities within the next financial year. In respect of those assets and liabilities, the notes 
to the financial statements include details of their nature and carrying amount at the end of the reporting period.

In the application of the Group and Company’s accounting policies, the Directors are required to make judgements, estimates 
and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The 
estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. 
Actual results may differ from these estimates. The Directors do believe there are two areas within the financial statements 
which constitute critical accounting judgements as follows:

Capitalisation of development costs
Development costs are capitalised based on an assessment on whether they meet the criteria specified in IAS 38 for capitalisation. 
During each reporting period, an assessment is performed by management to determine their time spent developing the 
intangible assets (note 12) as a proportion of total time spent in the year. This represents an area of judgement and impacts 
the value of intangible costs capitalised (2018: £4.3m; 2017: £3.1m). 

Useful economic lives
Capitalised development costs in respect of the Ten MAID platform are amortised over their useful life of five years. The useful 
life is based on management’s judgement which reflects the period over which the asset is expected to generate future 
economic benefits, and is annually reviewed for appropriateness.

Material estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to material accounting estimates 
are recognised in the year in which the estimate is revised and future years as appropriate. 

4. Segment reporting
The total revenue for the Group has been derived from its principal activity; the provision of concierge services.

The Group has three reportable segments: Europe, the Middle East and Africa (EMEA), North and South America (“Americas”) 
and Asia-Pacific (APAC). Each segment is a strategic business unit and includes businesses with similar operating characteristics. 
They are managed separately in similar time zones to reflect the geographical management structure.

EMEA

Americas

APAC

Net Revenue

Add back: air ticket cost of sales

Revenue

EMEA

Americas

APAC

Adjusted EBITA 

Amortisation

Share-based payment expense

Exceptional items 

Operating loss

Foreign exchange (loss)/gain

Other net finance expense

Loss before taxation

Taxation credit

Loss for the year

2018 
£’000

17,411

11,406

8,559

37,376

2,746

40,122

3,069

(6,785)

(166)

(3,882)

(2,758)

(947)

(418)

2017 
£’000

17,433

9,757

6,037

33,227

1,626

34,853

3,933

(1,520)

(718)

1,695

(2,287)

(740)

(320)

(8,005)

(1,652)

(117)

(376)

(8,498)

386

(8,112)

79

(593)

(2,166)

532

(1,634)

Ten Lifestyle Group Plc Annual Report and Accounts 2018 55

Strategic ReportCorporate GovernanceFinancial Statements4. Segment reporting continued
Statutory Revenues for the Americas and APAC segments are the same as the Net Revenues amounts disclosed above. 
Statutory Revenues for the EMEA segment were £20,157k (2017: £19,059k). 

The Group’s statutory revenue from external customers is generated from commercial relationships entered into by various 
Group companies, which, given the global nature of the Group’s service delivery model, may not reflect the location where 
the services are delivered, as reflected in the Net Revenue segmentation noted above. The Group’s statutory revenue split by 
contracting country is as laid out below:

UK

USA

Switzerland

Brazil

Rest of world

Revenue

2018 
£’000

2017 
£’000

27,697

23,049

2,852

7,430

1,043

1,100

2,978

7,836

530

460

40,122

34,853

Net Revenue is a non-GAAP company measure that excludes the direct cost of sales relating to member transactions 
managed by the Group, such as the cost of airline tickets sold under the Group’s ATOL licences. Net Revenue is the measure 
of the Group’s income on which segmental performance is measured.

Adjusted EBITA is a company non-GAAP specific measure excluding interest, taxation, amortisation, share-based payment 
and exceptional costs, the latter being expenses which are considered to be one-off and non-recurring in nature which relate 
to the IPO in the current year. 

Adjusted EBITA is the main measure of performance used by the Company’s Chief Executive Officer, who is considered to 
be the chief operating decision maker. Adjusted EBITA is the principal profit measure for a segment. 

The statement of financial position is not analysed between reporting segment. Management and the chief operating 
decision maker consider the statement of financial position at Group level.

One customer generated more than 10% of total revenue during the year ended 31 August 2018. The total revenue received 
from this customer was £5.5m (2017: £5.4m) and is reported in the EMEA segment.

4.1 Exceptional items

Cost of admission to the AIM

Employee share option advisory costs

2018 
£’000

378

40

418

2017 
£’000

320

—

320

An additional £0.7m was recognised as a deduction against share premium in the year representing the costs associated 
with issuing equity on IPO and therefore are not included in exceptional items in the profit or loss account.

5. Operating loss

Operating loss for the year is stated after charging:

Exchange losses

Research and development costs

Depreciation of property, plant and equipment

Amortisation of intangible assets

Operating lease rental

56

Ten Lifestyle Group Plc Annual Report and Accounts 2018

2018 
£’000

2017 
£’000

117

878

661

2,758

3,853

79

736

855

2,287

3,242

Financial StatementsNotes to the Financial Statements continued6. Auditor’s remuneration

For audit services

Audit of the financial statements of the Company

Audit of the financial statements of the Company's subsidiaries

For other services

Tax services for the Company

Tax services for the Company's subsidiaries

Adviser fees in respect of IPO

2018 
£’000

2017 
£’000

85

15

100

12

5

—

17

70

15

85

12

—

105

117

7. Employees
The average monthly number of persons (including Directors) employed by the Group during the year was:

UK

International

Their aggregate remuneration comprised:

Wages and salaries

Social security costs

Pension costs

Share-based payments

2018 
Number

2017 
Number

215

535

750

2018 
£’000

24,861

2,588

348

947

195

355

550

2017 
£’000

20,335

2,218

279

740

28,744

23,572

The Company had no employment costs for the year (2017: £nil) since the 9 (2017: 5) Directors who held office during the year 
to 31 August 2018 had their remuneration paid by subsidiary companies.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 57

Strategic ReportCorporate GovernanceFinancial Statements8. Directors’ remuneration

Remuneration for qualifying services

Pension contributions to defined contribution schemes

Share-based payments – gain on the exercise of share options during year

2018 
£’000

870

7

7,369

8,246

2017 
£’000

682

8

—

690

During November 2018, at the same time as the initial public offering of the Company’s shares, four Directors exercised 
share options totalling to 9,516,840 options at an exercise price which ranged from £0.09p to £0.875p. The market value of the 
shares at the time of sale was £12.7m and this resulted in a gain on exercise of share options of £7.4m.

Full details of Directors’ remuneration is presented in the Remuneration Committee Report on pages 30 to 32.

Remuneration disclosed above includes the following amounts paid to the highest paid Director:

Remuneration for qualifying services

Share-based payments – gain on the exercise of share options during year

2018 
£’000

277

1,880

2,157

2017 
£’000

314

—

314

The number of Directors for whom retirement benefits are accruing under defined contribution schemes amounted to 3 (2017: 3).

9. Finance expense

Losses on foreign exchange

Interest on bank overdrafts and loans

Interest on loan notes

Interest on obligations under finance leases

Change in value of financial derivative (see note 21)

Total finance expense

10. Income tax expense

Current tax

Foreign taxes

Research and development tax credits

Deferred tax

Origination and reversal of temporary differences

Total tax credit

58

Ten Lifestyle Group Plc Annual Report and Accounts 2018

2018 
£’000

117

1

194

12

187

511

2018 
£’000

568

(754)

(186)

(200)

(386)

2017 
£’000

—

7

387

48

80

522

2017 
£’000

511

(1,043)

(532)

—

(532)

Financial StatementsNotes to the Financial Statements continued10. Income tax expense continued
The credit for the year can be reconciled to the loss per the income statement as follows:

Loss before taxation

Expected tax credit based on a corporation tax rate of 19% (2017: 19.58%)

Effect of expenses not deductible in determining taxable profit

Accelerated capital allowances

Movement in deferred tax not recognised

Research and development tax credits

Overseas tax rate differences

Overseas tax due to transfer pricing adjustments

Taxation credit for the year

2018 
£’000

(8,498)

(1,615)

90

(200)

1,846

(754)

197

50

(386)

2017 
£’000

(2,166)

(424)

60

—

330

(1,043)

454

91

(532)

The Group has tax losses carried forward at 31 August 2018 of £15.5m (2017: £4.9m). The movement in deferred tax not 
recognised is a result of the increase in these losses.

The Group has an unrecognised deferred tax asset of approximately £0.1m (2017: £0.4m) in respect of possible future tax 
deductions from the exercise of Company share options. The unrecognised deferred tax asset noted was reduced by the 
exercise of share options on IPO. No deferred tax asset has been recognised in respect of the losses or the exercise of the 
share options due to the Company not currently forecasting to generate sufficient taxable profits to realise the asset in the 
foreseeable future.

The movement in deferred tax not recognised is largely due to the significant increase in losses during the period.

Changes in the applicable tax rates
A reduction in the UK corporation tax rate from 20% to 19% (effective from 1 April 2017) was substantively enacted on 
26 October 2015. An additional reduction to 17% (effective 1 April 2020) was substantively enacted on 6 September 2016.

11. Loss per share
On 19 October 2017, the Company re-designated the ordinary C shares as ordinary shares and made a bonus issue of 
ordinary shares on the basis of seven ordinary shares for each ordinary share then held.

Loss attributable to equity shareholders of the parent

Weighted average number of ordinary shares in issue

Impact of bonus issue

2018 
£’000

2017 
£’000

(8,112)

(1,634)

28,988,054

6,086,223

44,083,154

42,603,557

Weighted average number of ordinary shares in issue adjusted for bonus issue

73,071,208

48,689,780

Basic loss per share (pence)

(11.1)p

(3.4)p

Basic loss per ordinary share
Basic loss per ordinary share is calculated by dividing the net result for the year attributable to shareholders by the weighted 
number of ordinary shares outstanding during the year, as adjusted to reflect the re-designation of ordinary C shares and the 
subsequent bonus issue of ordinary shares which occurred during the year.

Diluted loss per ordinary share
Where the Group has incurred a loss in the year, the diluted loss per share is the same as the basic loss per share as the loss 
has an anti-dilutive effect. Therefore, basic and diluted loss per share for the years ended 31 August 2017 and 31 August 2018 
are calculated on the same basis.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 59

Strategic ReportCorporate GovernanceFinancial Statements12. Intangible assets

Cost

At 31 August 2016

Additions

At 31 August 2017

Additions

Disposals

At 31 August 2018

Accumulated amortisation

At 31 August 2016

Charge for the year

At 31 August 2017

Charge for the year

Disposal

At 31 August 2018

Carrying amount

At 31 August 2017

At 31 August 2018

Website
£’000 

Trademarks
£’000 

Total
£’000 

Capitalised
development
costs
 £’000

14,093

2,819

16,912

4,313

(408)

1,669

240

1,909

—

—

20,817

1,909

9,939

1,681

11,620

2,151

(408)

435

606

1,041

607

—

13,363

1,648

5,292

7,454

868

261

55

—

55

—

—

55

55

—

55

—

—

55

—

—

15,817

3,059

18,876

4,313

(408)

22,781

10,429

2,287

12,716

2,758

(408)

15,066

6,160

7,715

All additions relate to internal expenditure. The useful economic life of the capitalised development platforms and website are 
assessed to be five years and three years respectively.

60

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued 
 
 
 
 
 
13. Property, plant and equipment 

Cost

At 1 September 2016

Additions

Disposals

At 31 August 2017

Additions

At 31 August 2018

Accumulated depreciation

At 1 September 2016

Charge for the year

At 31 August 2017

Charge for the year

At 31 August 2018

Carrying amount

At 31 August 2017

At 31 August 2018

Leasehold
improvements
£’000

Fixtures
and fittings
£’000

Office
equipment
£’000

481

—

(2)

479

98

577

163

102

265

95

360

214

217

312

9

—

321

128

449

106

65

171

78

249

150

200

3,167

370

—

3,537

1,219

4,756

 2,295 

 688 

 2,983 

488

3,471

554

1,285

Total
£’000

3,960

379

(2)

4,337

1,445

5,782

 2,564 

855

3,419

661

4,080

918

1,702

The net carrying value of tangible fixed assets includes £78,090 (2017: £111,640) in respect of assets held under finance 
leases or hire purchase contracts. All assets held under finance leases or hire purchases contracts are included in office 
equipment. The value of the additions of such assets in the year was £64,650 (2017: £62,000). The depreciation charge in 
respect of such assets amounted to £60,110 (2017: £217,000) for the year.

The Group’s obligations under finance leases are secured by the lessors’ title to the leased assets.

14. Investments
All investments held by the Company are investments in subsidiaries which are held at cost.

Investments in subsidiaries

Cost

At 31 August 2017

Additions

At 31 August 2018

Carrying amount

At 31 August 2017

At 31 August 2018

2017 
£’000

743

2018 
£’000

5,276

743

4,533

5,276

743

5,276

The addition in the year represents capital contributions made to the Company’s subsidiaries in respect of the share option 
expense recognised on share options issued by the Company to employees of the appropriate subsidiaries. 

In addition, there was conversion of £3.6m to equity of historic convertible loans made to subsidiaries within the Group.

Both of these transactions represent non cash transactions during the year.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 61

Strategic ReportCorporate GovernanceFinancial Statements15. Subsidiaries 
Details of the Company’s subsidiaries at 31 August 2018 are as follows:

Name of undertaking

Ten Lifestyle Management Limited1

Country of
incorporation

UK

Ten Lifestyle Management (Asia) Limited

Hong Kong

Ten Lifestyle Management USA Inc.

Ten Lifestyle Management (Canada) ULC

Ten Group Singapore PTE Limited

Ten Group Japan K.K.

Ten Lifestyle Commercial Consulting (China)

USA

Canada

Singapore

Japan

China

Ten Lifestyle Management Limited S DE RL DE CV

Mexico

Ten Lifestyle Management Africa (Pty) Limited

South Africa

Ten Lifestyle Management India Private Limited

Ten Servicos de Concierge do Brasil Limited

Ten Group Belgium BVBA

Ten Group Australia Pty Limited

India

Brazil

Belgium

Australia

Ten Lifestyle Management Switzerland GmbH

Switzerland

Ten Group France SAS

Ten Group (RUS) LLC

Ten Latin America Limited

Ten South America Limited

Ten Global Services Limited

Ten Travel Limited

Ten Professional Services Limited

Bailey Medical Support Limited

1  Shares held directly by Ten Lifestyle Group Plc.

France

Russia

UK

UK

UK

UK

UK

UK

Ownership
interest
(%)

Voting
power held
(%)

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Nature of business

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

62

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued15. Subsidiaries continued
The registered offices of the Company’s subsidiaries are as follows:

Name of undertaking

Registered office

Ten Lifestyle Management Limited

2nd floor, Fitzroy House, 355 Euston Road, London, NW1 3AL, United Kingdom

Ten Lifestyle Management (Asia) Limited

10/F Mass Mutual Tower, 33 Lockhart Road, Wanchai, Hong Kong

Ten Lifestyle Management USA Inc

10th floor, 33 New Montgomery Street, Suite 1090, San Francisco CA, 94105, USA

Ten Lifestyle Management (Canada) ULC

1200 Bay Street, Suite 202, Toronto, Ontario M5R 2A5, Canada

Ten Group Singapore PTE Limited

63 Market Street, #11-04 Bank of Singapore Centre 048942, Singapore

Ten Group Japan K.K.

Ten Lifestyle Commercial Consulting (China)

Ten Lifestyle Management S DE RL DE CV

7F Sumitomo Sasazuka Taiyo Building, 1-48-3 Sasazuka, Shibuya-ku,  
Tokyo 151-0073, Japan

Floor 12 Platinum Building, 233 Tai Cang Road, Huangpu District, Shanghai, 
200020, China

Torre Reforma Latino, Reforma 296, Piso 14, Suite 1400 Colonia Juárez, 
Mexico D.F., 06600

Ten Lifestyle Management Africa (Pty) Limited

7th Floor, 19 Louis Gradner Street, Foreshore, Cape Town 8001, South Africa

Ten Lifestyle Management India Private Limited The Ruby, South East Wing, 9th Floor, 29 Senapati Bapat Marg, Dadar (W), 

Mumbai 400028, Maharashtra, India

Ten Servicos de Concierge do Brasil Limited

Rua Gomes de Carvalho, No 1356, Connjunto 131, Jardim Paulista, CEP 04547-005, 
Sao Paulo, Brazil

Ten Group Belgium BVBA

Brussels Airport Corporate Village, Leonardo Da Vin-cilaan, 91935 Zaventem, Belgium

Ten Group Australia Pty Limited

HWT Tower Level 23 Suite 2401, 40 City Road, Melbourne 3006, Australia

Ten Group France SAS

Ten Group (RUS) LLC

66 avenue des Champs-Élysées, 75008, Paris, France

Office 612, Smolenskaya Square 3, 121099, Moscow, Russia

Ten Lifestyle Management Switzerland GmbH

Bellerivestrasse 17, 8008 Zürich, Switzerland

The registered office of the dormant subsidiaries incorporated in the UK is 2nd floor, Fitzroy House, 355 Euston Road, 
London, NW1 3AL, United Kingdom.

16. Trade and other receivables
Trade receivables disclosed below are classified as loans and receivables and are therefore measured at amortised cost.

Group

Trade receivables (note 17)

Provision for bad and doubtful debts

Other receivables

Prepayments and accrued income

2018 
£’000

3,852

—

3,852

1,005

4,157

9,014

2017 
£’000

3,450

(288)

3,162

1,376

2,585

7,123

The fair value of trade and other receivables below are the same as the carrying value as credit risk has been addressed as 
part of impairment provisioning and due to the short-term nature of the amounts receivable, they are not subject to other 
ongoing fluctuations in market rates.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 63

Strategic ReportCorporate GovernanceFinancial Statements16. Trade and other receivables continued

Company

Amounts falling due within one year:

Other receivables

Total other receivables due within one year

Amounts falling due after more than one year:

Amounts due from Group undertakings

Total other receivables due in more than one year

2018 
£’000

2017 
£’000

52

52

25,408

25,408

12

12

7,531

7,531

The Company does not consider any of the amounts due from Group undertakings to be overdue. There are no significant 
doubts as to the future recoverability of these balances, and as such, no provision for bad and doubtful debts has been 
raised against the amounts due from Group undertakings.

Amounts due from Group undertakings have been classified as falling due after more than one year based on the agreed 
terms of repayment by subsidiaries in the future periods. The Company provides regular funding to Ten Lifestyle 
Management Limited at an appropriate annual interest rate of 9%. The Directors consider the terms of this transaction to be 
at arm’s length.

17. Trade receivables – credit risk

Ageing of due and past due but not impaired receivables

0 – 30 days

30 – 60 days

60 – 90 days

90 – 120 days

120+ days

Provision for bad and doubtful debts

2018 
£’000

2,668

847

126

41

170

3,852

—

3,852

2017 
£’000

2,502

817

48

23

60

3,450

(288)

3,162

The Group provides against trade receivables where there are significant doubts as to future recoverability based on prior 
experience, on assessment of the current economic climate and on the length of time that the receivable has been overdue.

Movement in the allowances for doubtful debts

Balance at 1 September 2017

Additional allowance recognised

Amounts written off as uncollectable

Balance at 31 August 2018

2018 
£’000

288

—

(288)

—

2017 
£’000

389

148

(249)

288

The Group had an invoice financing arrangement in place until June 2018 relating to trade receivables due from large 
corporate clients of Ten Lifestyle Management Ltd that are denominated in US$ and GBP£. Until extinguishment of the 
facility, the Group retained the credit risk on these receivables, and presented these receivables gross within the reported 
current assets and the liability arising from the invoice financing with as borrowings within current liabilities. The value of 
debts over which the invoice financing facility was secured is equal to the amount of cash advanced from the facility.

64

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued18. Cash and cash equivalents

Cash at banks and on hand – unrestricted

Cash at banks and on hand – restricted

Cash and cash equivalents

Invoice financing facility

Cash and cash equivalents in the statement of cash flows

2018 
£’000

20,411

248

20,659

—

20,659

2017 
£’000

7,971

222

8,193

(307)

7,886

Cash at bank earns interest at floating rates based on daily bank deposit rates. 

The Group holds cash in a restricted access account in respect of guarantees. These guarantees arise in the ordinary course 
of business and relate to the Group’s travel operations. The guarantees are required under consumer protection schemes in 
certain markets and are provided by banks, who hold restricted cash to support the guarantee. As such, this guarantee will 
be required for the long term, unless local regulations are amended.

19. Trade and other payables

Group

Trade payables

Accruals and deferred income

Social security and other taxation

Other payables

Company

Accruals

The fair value of trade and other payables are the same as the carrying values.

20. Provisions for liabilities

Provision for overseas liabilities

Movements on provisions:

At beginning of period

Additional provisions in the year

At end of period

2018 
£’000

1,453

6,346

1,246

1,982

10,027

2018 
£’000

118

2018 
£’000

396

346

50

396

2017 
£’000

1,241

4,468

1,272

355

7,336

2017 
£’000

3

2017 
£’000

346

255

91

346

The provision related to potential overseas tax liabilities. The provisions will reverse when these tax liabilities are known as 
overseas tax filings are completed.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 65

Strategic ReportCorporate GovernanceFinancial Statements21. Borrowings

Current

Invoice financing facility (secured)

Unsecured loan notes

Non-current

Unsecured loan notes

Convertible loan notes

Financial derivative – convertible loan note

Movement in financial derivative:

At 1 September 2017

Change in value of financial derivative (note 9)

Conversion to ordinary shares

At 31 August 2018

2018 
£’000

2017 
£’000

—

—

—

307

1,134

1,441

2018 
£’000

2017 
£’000

—

—

—

—

2,843

2,520

630

5,993

2018 
£’000

630

187

(817)

—

The invoice financing facility was secured over the trade receivables of Ten Lifestyle Management Limited and was extinguished 
within the financial year.

During the year, the Group settled all unsecured loan notes amounting to £4.0m of which interest of 9% was charged per annum 
in quarterly arrears. 

In addition, convertible loan notes of £3.0m were converted to 3,050,021 ordinary shares on IPO (note 24). On conversion 
of the convertible loan note, the overall financial derivative liability of £0.8m was realised, comprising the liability of £0.6m 
recognised in the previous financial year and a further charge of £0.2m, reflecting change in fair value of the derivative to the 
date of redemption. This was recognised in finance expense in the consolidated statement of comprehensive income.

The embedded derivative was valued by calculating the inherent increase in the capital value of the convertible loan notes 
arising from the application of the 20% discount to the share price (£1.34) at listing on 29 November 2017.

66

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued22. Finance lease obligations

Amounts payable under finance leases:

Within one year

In two to five years

2018
£’000

64

32

96

2017
£’000

74

47

121

The Directors have assessed that the present value of the minimum lease payments is not materially different to the carrying value.

The Group’s finance leases relate to some of the computer equipment used within its business. Such assets are classified as 
finance leases when the rental year amounts to the estimated useful economic life of the assets concerned and the Group 
has the right to purchase the assets outright at the end of the minimum lease term by paying a nominal amount.

23. Deferred taxation
The movement in the deferred tax liability is shown below.

Deferred tax liability at 1 September 2016

Deferred tax movements in prior year

Charge to profit or loss

Deferred tax liability at 31 August 2017

Deferred tax movements in current year

Release to profit or loss

Deferred tax liability at 31 August 2018

Accelerated
capital
allowances
£’000

200

—

200

(200)

—

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset is 
realised or the liability settled, based on tax rates that have been enacted or substantively enacted at the balance sheet 
date and therefore these have been measured at 17% to 19%.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 67

Strategic ReportCorporate GovernanceFinancial Statements24. Share capital

5,268,952 ordinary shares of £0.001 each

1,002,988 ordinary C shares of £0.001 each

80,650,049 ordinary shares of £0.001 each

Reconciliation of movements during the year

At 1 September 2017

Issue of fully paid shares

C shares re-designated

Bonus issue

Convertible loan issue 

Issue of fully paid shares IPO

Options Exercised

At 31 August 2018

2018
£’000

—

—

80,650

80,650

2017
£’000

5

1

—

6

Ordinary
Number

Ordinary C
Number

5,268,952

1,002,988

43,667

—

1,002,988

(1,002,988)

44,209,249

3,050,021

13,432,836

13,642,336

80,650,049

—

—

—

—

—

There were no share issues during the financial year ended 31 August 2017. All shares are fully paid.

During September 2017 the Group issued 43,667 shares at a price of £6.00 giving rise to a share premium of £0.3m.

On 19 October 2017, a resolution was passed to re-designate 1,002,988 ordinary C shares into ordinary shares of £0.001. 
On the same date, a resolution was passed to approve the allotment of 44,209,249 ordinary shares of £0.001 each by way 
of a seven for one bonus issue to existing shareholders from share premium. In addition, a special resolution was passed to 
approve the cancellation of the balance of the share premium account of the Company after the issue of the bonus shares, 
and for this balance of £10m to be credited to the retained earnings reserve.

On 29 November 2017 the Group issued 13,432,836 shares as part of an IPO on the AIM at a price of 134p, giving rise to a 
share premium of £18m. Costs related to the IPO amounting to £0.7m have been recognised within share premium in respect 
of costs incurred to issue new shares. Where share option vesting was conditional on an exit event, share options of 13,642,336 
(note 25) were exercised at various prices giving rise to a share premium of £7.6m.

On completion of the IPO, the Group’s unsecured convertible loan notes (note 21) of £3.0m were converted into 3,050,021 
ordinary shares at 107p; a 20% discount to the share price at listing, giving rise to a share premium of £3.6m. The Group’s 
EBT exercised its holding of share options in the Company resulting in a net cash holding and an income gain. This cash has 
been included in the Group cash balances and the gain of £0.2m has been taken to the Treasury reserve.

Own shares held
An Employee Benefit Trust (Ten Group Employee Benefit Trust) was established in February 2012. As at 31 August 2018, the 
employee benefit trust subscribed for 273,120 ordinary shares at £0.1m representing the holding in the previous financial year 
after a seven for one bonus issue (2017: 34,410, £0.1m). These are treated as Treasury shares and are included in Treasury 
reserve in the consolidated statement of financial position. 

During the year, the employee benefit trust exercised its right to acquire 50,000 ordinary shares and sold all received ordinary 
shares for a profit of £0.2m.

68

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued25. Share options
All share options relating to the UK tax authority approved Enterprise Management Incentive (EMI) share option plan and the 
unapproved share option plan fully vested on completion of the IPO other than those options with performance conditions 
which were not met and therefore lapsed in the year. The Company Share Option Plan (CSOP) remains in place and the new 
Management Incentive Plan (MIP) commenced on 9 November 2017.

For all current schemes, the holder must be in continued employment of the Company for three years for the option to vest. 
All options unexercised after a period of ten years from the date of grant expire. The Group has no legal or constructive 
obligation to repurchase or settle the options in cash.

Options are exercisable at a range of between £0.001 per share and £1.60 per share. The weighted average remaining contractual 
life of the share options outstanding at 31 August 2018 is 8.9 years.

The total expense recognised for year ending 31 August 2018 arising from equity-settled share-based payment transactions 
amounted to £0.9m (2017: £0.7m).

Number of options outstanding at 31 August 2016

Granted in the year − CSOP

Granted in the year – Unapproved

Forfeited in the year – EMI

Number of options outstanding at 31 August 2017 for legacy outstanding share options

Bonus issue in the year (7 to 1) 

Granted in the year – CSOP

Granted in the year – MIP

Exercised in the year – EMI

Exercised in the year – Unapproved

Forfeited in the year – CSOP

Lapsed in the year – EMI

Number of options outstanding at 31 August 2018

Number of options exercisable at 31 August 2018

Weighted average
Number exercise price (£)

1,448,778

241,305

470,000

(43,141)

2,116,942

14,818,602

124,897

1,360,956

(9,882,336)

(3,760,000)

(60,000)

(1,169,352)

3,549,709

283,856

 3.40 

 6.00 

 7.00 

 3.98 

 4.58 

 0.57 

 1.55 

 0.00 

 0.56 

 0.88 

 0.56 

 0.56 

 0.42 

Ten Lifestyle Group Plc Annual Report and Accounts 2018 69

Strategic ReportCorporate GovernanceFinancial Statements25. Share options continued

Grant to expiry period

January 2013 to January 2023 

January 2013 to January 2023 

January 2013 to January 2023 

January 2013 to January 2023 

January 2013 to January 2023 

January 2013 to January 2023

January 2013 to January 2023

May 2014 to January 2023

December 2015 to December 2025

December 2015 to December 2025

August 2017 to August 2027

August 2017 to June 2018

December 2017 to December 2027

February 2018 to February 2028

March 2018 to March 2028

April 2018 to April 2028

May 2018 to May 2028

August 2018 to August 2028

Number
as at 
31 August 2018

Number
as at
31 August 2017 1

Exercise
Price (£)

Remaining
contractual
life

EMI

EMI

EMI

EMI

EMI

EMI

EMI

EMI

EMI

EMI

—

120,000

97,336

24,672

—

—

2,620,000

2,007,072

502,360

609,016

9,440

2,307,648

—

360,000

29,416

—

271,120

40,000

122,992

2,498,328

CSOP

1,780,000

1,840,000

Unapproved

—

3,760,000

MIP

1,292,000

CSOP

CSOP

MIP

CSOP

CSOP

19,354

9,375

68,956

44,444

51,724

—

—

—

—

—

—

3,549,709

16,935,544

0.09

0.22

0.54

0.58

0.63

0.41

0.64

0.41

0.56

0.56

0.75

0.88

0.001

1.55

1.60

0.001

1.35

0.87

4.4

4.4

4.4

4.4

4.4

4.4

4.4

4.7

7.3

7.3

9.0

—

9.3

9.5

9.5

9.6

9.7

10.0

1  Number of ordinary shares under option reflecting the seven for one bonus issue during the year ending 31 August 2018.

The period noted in the table below reflects the month during which the options were awarded to the month of expiration. 
For the share options granted during the year, the weighted average fair value of the options is £1.55.

Management Incentive Plan (new)
Under the MIP, 1,204,956 options were issued conditional of achievement of performance conditions based on total shareholder 
return (market) and, for some participants, operational targets (non-market). A further 156,000 share options were issued, 
conditional on three years of employment service (non-market) from the date of grant. All share options granted under the 
MIP can be exercised at nominal ordinary share value (£0.001p).

70

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued25. Share options continued
Valuation of share options
The fair value of options subject to non-market based vesting conditions were measured using a Black Scholes model and 
those options with market based conditions using a Monte Carlo simulation model.

The fair value of the outstanding options without performance conditions was measured using the Black Scholes options 
valuation model. The inputs to that model in respect of the share options outstanding under each issue as at the year ended 
31 August 2018 and 31 August 2017 were as follows:

Weighted average share price

Weighted average exercise price

Expected volatility

Weighted average risk-free rate

Expected dividend yield

Weighted average option life (years)

Weighted average fair value at date of grant

Weighted average share price

Weighted average exercise price

Expected volatility

Weighted average risk-free rate

Expected dividend yield

Weighted average option life (years)

Weighted average fair value at date of grant

Weighted average share price

Weighted average exercise price

Expected volatility

Weighted average risk-free rate

Expected dividend yield

Weighted average option life (years)

Weighted average fair value at date of grant

EMI

£3.31

£3.31

72%

EMI

£3.31

£3.31

58%

EMI

£3.31

£5.08

72%

EMI

£4.50

£4.50

72%

1.00%

1.56%

1.02%

1.20%

—

5

£1.94

EMI

£5.00

£4.50

58%

0.51%

—

4

£2.38

MIP

£1.43

£0.00

30%

—

4

—

5

—

5

£1.52

£1.64

£2.65

EMI

CSOP

Unapproved

£6.00

£4.50

42%

0.21%

—

3

£2.36

CSOP

£1.50

£1.55

30%

£6.00

£6.00

72%

0.44%

—

5

£3.49

CSOP

£1.60

£1.60

30%

£6.00

£7.00

21%

0.14%

—

0.35

£0.04

CSOP

£1.35

£1.35

30%

0.56%

1.08%

0.60%

0.63%

—

3

—

5

—

5

—

5

£1.42

£1.52

£1.29

£0.86

Ten Lifestyle Group Plc Annual Report and Accounts 2018 71

Strategic ReportCorporate GovernanceFinancial Statements25. Share options continued
Valuation of share options continued
The fair value of the outstanding options with performance conditions was measured using the Monte Carlo simulation model. 
The inputs to that model in respect of the share options outstanding under each issue as at the year ended 31 August 2018 
and 31 August 2017 were as follows:

Weighted average share price

Weighted average exercise price

Expected volatility

Weighted average risk-free rate

Expected dividend yield

Weighted average option life (years)

Weighted average fair value at date of grant

MIP

£1.43

£0.00

30%

MIP

£1.15

£0.00

30%

0.56%

0.56%

—

3

—

3

£0.49

£0.39

The share price volatility fluctuated for the different share option schemes due to different years that apply to each of the 
schemes in existence. The risk-free rate is based on the average Bank of England base rate in the year. 

Expected share price volatility is based on similar listed entities and varies due to the different years that apply to each of 
the schemes in existence.

26. Operating leases
Lessee
The Group operates from various leased properties around the world. The terms of property leases vary location to location.

The Group had outstanding commitments for future minimum lease payments under non-cancellable operating leases.

2018
£’000

3,853

2,832

6,327

9,159

2017
£’000

3,113

2,663

2,099

4,762

2018
£’000

2017
£’000

64

32

96

74

47

121

Operating lease rental

Future commitments

Within one year

Between two and five years

Finance lease obligations

Amounts payable under finance leases:

Within one year

In two and five years

27. Capital commitments
At 31 August 2018 the Group had no material capital commitments (2017: £nil).

72

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued28. Financial instruments and financial risk management
Financial instruments – Group
The Group’s principal financial liabilities comprise trade and other payables and borrowings. The primary purpose of these 
financial liabilities is to finance the operations. The Group has trade and other receivables and cash that derive directly from 
its operations.

Financial assets

Cash at banks and on hand – unrestricted

Cash at banks and on hand – restricted

Trade and other receivables

Financial liabilities

Trade and other payables

Invoice financing facility

Loan notes

Convertible loan notes

Other loans

Finance lease obligations

Financial derivative 

2018
£’000

20,411

248

6,227

2018
£’000

4,922

—

—

—

—

96

—

The Directors consider that the carrying amount for all financial assets and liabilities approximates to their fair value.

Financial instruments – Company
The Company has limited financial liabilities as its primary purpose is to hold investments in other Group Companies. 
The Company’s receivables largely relate to its funding of the operations of the Group.

Financial assets

Cash at bank and in hand – unrestricted

Loan to other Group companies

Trade and other receivables

Financial liabilities

Trade and other payables

2018
£’000

11,491

25,408

5

2018
£’000

118

2017
£’000

7,971

222

4,538

2017
£’000

3,026

307

3,976

2,520

—

121

630

2017
£’000

2,737

7,531

12

2017
£’000

3

The Directors consider that the carrying amount for all financial assets and liabilities approximates to their fair value.

Financial risk management
The Company is exposed to market risk, which includes interest rate risk and currency risk, credit risk and liquidity risk. 
The senior management oversees the management of these risks and ensure that the financial risk taken is governed by 
appropriate policies and procedures and that financial risks are identified, measured and managed in accordance with the 
Group’s policies and risk appetite.

The Board of Directors review and agree the policies for managing each of these risks, which are summarised below:

Market risk
The Group’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and interest rates.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 73

Strategic ReportCorporate GovernanceFinancial Statements28. Financial instruments and financial risk management continued
Foreign currency risk management
The Group is exposed to transactional and translation exchange risk. Transactional foreign exchange risk arises from sales 
or purchases by a Group company in a currency other than that Company’s functional currency. Translation foreign exchange 
risk arises on the translation of profits earned in Euros, US Dollar, Swiss Francs, Brazilian Real and Japanese Yen to Sterling 
and the translation of net assets denominated in Euros, US Dollar, Swiss Francs, Brazilian Real and Japanese Yen into Sterling, 
the Group’s functional currency.

Each of the companies in the Group trades almost exclusively in its functional currency, minimising transactional foreign 
exchange risk.

Year ended 31 August 2017

Average rate

Year-end spot rate

Year ended 31 August 2018

Average rate

Year-end spot rate

EUR 1

USD 1

CHF 1

JPY 1

BRL 1

 1.15 

 1.10 

 1.13 

 1.12 

 1.27 

 1.30 

 1.35 

 1.29 

 1.25 

 1.25 

 1.31 

 1.27 

 139.94 

 142.37 

 148.66 

 142.87 

4.07

4.09

4.62

5.04

Foreign currency sensitivity analysis
The following table details the Group’s sensitivity to a 5% decrease in Great British Pounds against the relevant foreign 
currencies which the Directors believe could have the most significant impact on the performance of the Group. 5% is the 
sensitivity rate used when reporting foreign currency risk internally to key management personnel and represents management’s 
assessment of the reasonably possible change in foreign exchange rates.

For a 5% strengthening of GBP against the relevant currency there would be a comparable impact on the profit and other 
equity, in the opposite direction.

Euros

US Dollar

Swiss Francs

Japanese Yen

Brazilian Real1

Profit or loss

Other equity

2018
£’000

(27)

(413)

(138)

(165)

45

(698)

2017
£’000

(25)

(553)

(218)

(184)

—

(980)

2018
£’000

(27)

(413)

(138)

(165)

45

(698)

2017
£’000

(25)

(553)

(218)

(184)

—

(980)

1 

 The Directors did not consider Brazilian Real transactions to have a significant impact on the performance of the Group in the year ending 31 August 2017 and therefore this has not 
been disclosed.

Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes 
in market interest rates. The Group accepts the risk of losing interest on deposits due to interest rate reductions. Any interest 
charged on outstanding loan notes is at fixed rates.

The Directors do not believe the interest rate risk to be material and therefore no sensitivity analysis has been prepared.

Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, 
leading to a financial loss. The Group is exposed to credit risk from its operating activities (primarily for trade receivables) 
and from its financing activities, including cash deposits with banks and financial institutions.

74

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsNotes to the Financial Statements continued28. Financial instruments and financial risk management continued
Trade receivables
Customer credit risk is managed subject to the Group’s established policy, procedures and control relating to customer 
credit risk management. Outstanding receivables are regularly monitored and discussed at executive management and 
Board level.

The requirement for impairment is analysed at each reporting date. The calculation is based on actual incurred historical data. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets disclosed 
above. The Company does not hold collateral as security. The Company evaluates the concentration of risk with respect to 
trade receivables as low as receivables are principally with large financial institutions.

Financial instruments and cash deposits
Credit risk from cash balances with banks and financial institutions is managed in accordance with the Company’s policy. 
Credit risk with respect to cash is managed by carefully selecting the institutions with which cash is deposited.

Liquidity risk
The Group is not currently cash-generative, however funds were raised as part of the IPO. In addition the funds generated by 
operating activities are managed to fund short-term working capital requirements. The Board carefully monitors the levels of 
cash and is comfortable that it has sufficient cash for normal operating requirements. The Group has no committed lines of 
credit, with the exception of the invoice financing facility which was closed during the current year.

The following table details the Group’s remaining contractual maturity for its financial liabilities based on undiscounted 
contractual payments:

At 31 August 2017

Trade and other payables

Invoice financing liability

Loan notes

Convertible loan notes

Finance lease obligations

At 31 August 2018

Trade and other payables

Finance lease obligations

Within 1 year
£’000

1 to 2 years
£’000

2 to 5 years
£’000

3,026

307

1,134

—

74

10,027

64

—

—

1,842

—

47

—

32

—

—

1,000

3,150

—

—

—

Total
£’000

3,026

307

3,976

3,150

121

10,027

96

Capital risk management
The Group manages its capital to ensure that it will be able to continue as a going concern while also maximising the 
operating potential of the business. The capital structure of the Group consists of cash and cash equivalents and equity 
attributable to equity holders of the Company, comprising issued capital, reserves and retained earnings as disclosed in 
the consolidated statement of changes in equity. The Group is not subject to externally imposed capital requirements.

29. Financial instruments carried at fair value
Financial instruments carried at fair value are measured by reference to the following fair value hierarchy:

 > Level 1: quoted prices in active markets for identical assets or liabilities;

 > Level 2:  inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly 

(i.e. as prices) or indirectly (i.e. derived from prices); and

 > Level 3: Inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Derivative financial instruments are carried at fair value and measured under level 3 valuation method. The fair value charge 
to profit or loss on the convertible loan note for the year ended 31 August 2018 is £0.2m (2017: £0.1m).

Details of the basis of the fair value measurement of derivative financial instruments are included in note 21.

Ten Lifestyle Group Plc Annual Report and Accounts 2018 75

Strategic ReportCorporate GovernanceFinancial StatementsNotes to the Financial Statements continued

30. Events after the balance sheet date
There are no significant events to report after the balance sheet date.

31. Related party transactions

Short-term employee benefits

Post-employment benefits

Share-based payments – gain on the exercise of share options during year

2018
£’000

1,268

19

2,476

3,763

2017
£’000

1,214

13

—

1,227

Remuneration of key management personnel
The remuneration of key management personnel, including Directors, is set out below in aggregate for each of the categories 
specified in IAS 24 Related Party Disclosures. Key Management personnel comprise the Directors of the Company, and 
senior staff with management responsibilities across the entire Group.

Related party transactions
At 31 August 2017 a relative of a Director of the Company held loan notes issued by the Group of £0.9m, due for repayment 
in August 2019. The loan notes were unsecured, and interest was charged at 9% per annum. Interest charged during the year 
totalled £21,500 (2017: £81,000). The loan and interest were settled in full during the financial year.

At 31 August 2017 a relative of a Director of the Company held loan notes issued by the Group of £0.5m, due for repayment 
in August 2019. The loan notes were unsecured, and interest was charged at 9% per annum. Interest charged during the year 
totalled £12,000 (2017: £45,000). The loan and interest was settled in full during the financial year.

At 31 August 2017 a Director was owed £27,200 (2016: £27,198) by the Group. This amount was repayable on demand with 
no interest charged on the amount. The loan was settled in full during the financial year.

At 31 August 2017 relatives of a Director of the Company held loan notes issued by the Group of £60,000. The loan notes 
were unsecured, and interest was charged at 9% per annum. Interest charged during the year totalled £500 (2017: £1,400). 
The loan and interest were settled in full during the financial year.

32. Controlling party
In the opinion of the Directors, there is no one ultimate controlling party.

76

Ten Lifestyle Group Plc Annual Report and Accounts 2018

Financial StatementsTen Lifestyle Group Plc’s commitment to environmental 
issues is reflected in this Annual Report which has been 
printed on Novatech Silk, an FSC® Mix Certified paper, 
which ensures that all virgin pulp is derived from 
well-managed forests and other responsible sources.

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Ten Lifestyle Group Plc 
2nd Floor, Fitzroy House  
355 Euston Road  
London, NW1 3AL, 
United Kingdom

www.tengroup.com