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Ten Lifestyle Group Plc

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FY2023 Annual Report · Ten Lifestyle Group Plc
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The Future 
of Service

Ten Lifestyle Group Plc
ANNUAL REPORT AND ACCOUNTS 
FOR THE YEAR ENDED 31 AUGUST 2023

Ten’s Growth Engine 

Our Mission

Contents

1

Proposition, 
profitability 
and scale

To become the 
world’s most trusted 
service platform

Ten partners with global financial institutions and other 
premium brands to attract, engage, and retain wealthy and 
mass affluent customers. 

Millions of members have access to Ten’s services across 
lifestyle, travel, dining, entertainment, and retail, underpinned 
by an increasingly sophisticated personalisation platform 
comprising industry-first, proprietary technology, thousands 
of supplier partners, and 25 years of proprietary expertise 
delivered from over 20 global service centres.

Overview

IFC  Ten’s Growth Engine
01  Our Mission
02  Highlights

Strategic Report

Investment Case

04  Chairman’s Statement
07  Chief Executive’s Statement
11 
12  Business Model
14  Strategy in Action
22  Key Performance Indicators
24  Responsible Business
38 

 Stakeholder Engagement  
(S. 172)

40  Risk Management
44  Financial Review

Corporate Governance

50  Governance at a Glance
51 

 Chairman’s Introduction to 
Governance
52  Board of Directors
54 

 How We Comply with the  
QCA Code
 Audit and Risk Committee 
Report
 Remuneration Committee 
Report
 Nomination Committee  
Report

58 

60 

66 

→  Scan to watch video

→  To read more on our business model and 

strategy, see pages 12 to 23.

tenlifestylegroup.com/investors

→  Stay up to date on our website, 

www.tenlifestylegroup.com

110   Company Statement  

of Changes in Equity
111   Company Statement 
of Cash Flows

112   Notes to the Company 

Financial Statements

114   Corporate Information

TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023

68  Directors’ Report

Financial Statements

70 

78 

79 

77 

 Independent  
Auditor’s Report
 Consolidated Statement 
of Comprehensive Income
 Consolidated Statement 
of Financial Position
 Consolidated Statement 
of Changes in Equity
 Consolidated Statement 
of Cash Flows
 Notes to the 
Financial Statements
109   Company Statement 
of Financial Position

80 

81 

Overview2

Highlights

3

Financial

Operational

 ▪ Record Net Revenue1 up £16.2m (35%) to £63.0m 

 ▪ Step-change in Adjusted EBITDA5 up £7.1m to £12.0m 

(2022: £46.8m) 
 ▶ corporate revenue2 up £14.5m (35%) to £55.6m 

(2022: £4.9m), a 145% improvement
 ▶ Adjusted EBITDA margin7 increased by 8.7% to 19.1% 

(2022: £41.1m) 

(2022: 10.4%)  

 ▶ supplier revenue3 up £1.7m (30%) to £7.4m 

(2022: £5.7m) 

 ▶ increased Net Corporate Revenue Retention Rate4 

of 131% (2022: 120%)

 ▪ Inflection point with profit before tax up £4.7m 

to £0.9m (2022: loss £3.8m)

 ▪ Cash and cash equivalents of £8.2m (2022: £6.6m) and 
net cash of £3.7m (H1 2023: £0.5m; FY 2022: £3.2m) 

 ▪ Active Members8 up 28% to 353k (2022: 275k) driven 
by strong growth within our existing corporate clients

 ▪ Year-on-year improved levels of member 

satisfaction9  which drives repeat use and value to 
our corporate clients 

 ▪ Retained all Material Contracts10 for fourth 

 ▪ £13.9m (2022: £13.6m) planned investment in 

proprietary digital platforms, communications and 
technologies to enhance member experience and 
create competitive advantage 

 ▶ 80% of Material Contracts have now launched with 

the Ten Digital Platform (2022: 80%)

consecutive year

Net Revenue  
(£m)

Adjusted EBITDA6  
(£m)

Adjusted EBITDA 
Margin (%)

Profit/(Loss)  
before tax (£m)

£63.0m

£12.0m

19.1%

£0.9m

Active Members  
(’000)

353k

Material Contracts 

28

Investment in technology, 
content and communications  
(£m pa)

£13.9m

  Corporate revenue  

  Supplier revenue

45.8

5.5
40.3

44.2
3.3

40.9

46.8

5.7
41.1

34.7
2.8

31.9

63.0

7.4

55.6

12.0

19.1

0.9

(7.3)

(5.9)

(5.5)

(3.8)

353

275

28

28

13.6

13.9

24

23

25

12.2

12.2

11.5

12.8

10.8

10.4

4.8

4.4

4.9

226

203

192

2019

2020

2021 2022 2023

2020

2021

2022

2023

2020

2021

2022

2023

2019

2020

2021 2022 2023

2019

2020

2021 2022 2023

2019

2020

2021 2022 2023

2019

2020

2021 2022 2023

1  Net Revenue includes the direct cost of sales relating to certain member transactions managed by the Group.

2 

 Corporate revenue is Net Revenue from Ten’s corporate clients, including service fees, implementation fees, and fees for the customisation of the 
Ten Digital Platform.

3  Supplier revenue is Net Revenue from Ten’s supplier base, such as hotels, airlines and event promoters which sometimes pay commission to Ten.

4 

5 

 Net Corporate Revenue Retention Rate is the annual percentage change in corporate revenue, less non-recurring revenue (i.e. non-recurring service fees, 
implementation fees, and fees for the customisation of the Ten Digital Platform), from corporate client programmes operating in the previous year.

 Adjusted EBITDA is operating profit/(loss) before interest, taxation, amortisation, depreciation, share-based payment expense, and exceptional items. 
The Group’s definition of Adjusted EBITDA has been updated in the current period to include National Insurance on share options.

6  2019 was pre-IFRS 16 and so no comparison to report.

7  Adjusted EBITDA margin is Adjusted EBITDA as a percentage of Net Revenue.

8 

 Individuals holding an eligible product, employment, account or card with one of Ten’s corporate clients are “Eligible Members”, with access to Ten’s 
platform, configured under the relevant corporate client’s programme, with Eligible Members who have used the platform in the past twelve months 
becoming “Active Members”.

9 

 Ten measures member satisfaction using the Net Promoter Score management tool, which gauges the loyalty of a firm’s member relationships  
(https://en.wikipedia.org/wiki/Net_Promoter).

10   Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of 

concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m 
and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services. 
Medium, Large and Extra Large contracts are collectively Ten’s “Material Contracts”.

OverviewOverviewTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023Strategic Report

4

Chairman’s Statement

5

I intend to further enhance our 
focus on product-market fit and 
ensure we are relentlessly focusing 
on becoming the most valued 
service in the world.”

Jules Pancholi
Independent Non-Executive Chairman

Record levels of Net Revenue 
and profitability, Retaining all 
our Material Contracts for 
the fourth consecutive year 

Introduction from Ten’s incoming Chairman

As Ten’s incoming Chairman, I start by 

expressing my deep thanks on behalf of the 
Group to Bruce Weatherill, who stepped 
down as Chairman due to ill health on 
8 November 2023. 

Bruce’s stewardship and leadership played a pivotal role in 
Ten’s transition to a listed company in 2017, setting the 
stage for Ten’s future growth. Personally, I am grateful for 
his mentorship and support, facilitating a seamless 
transition to my Chairmanship. On behalf of the Board, I 
also extend my thanks to Gillian Davies, Non-Executive 
Director, who has indicated her intention to step down 
from the Board at the conclusion of the AGM in February 
2024, for her invaluable contributions to the Board and 
outstanding Chairing of the Audit and Risk Committee.

As part of the Board’s orderly succession planning, we 
welcome Edward Knapp and Carolyn Jameson as 
Non-Executive Directors, following a robust recruitment 
process. I am confident that the Board’s composition is 
well equipped to meet the evolving needs of our business 
as we move into the next stage of development. 

I assure shareholders that they should continue to 
expect the same high levels of corporate governance, 
strategy, and operational accountability established by 

Bruce. Under my Chairmanship, I intend to focus on 
product-market fit to ensure we are relentlessly pursuing 
our mission to become the most valued service in the 
world. We will leverage Ten’s Growth Engine, detailed on 
pages 12 and 13, to build business momentum, and adeptly 
navigate the opportunities in the rapidly evolving 
technology and customer landscapes. 

Successfully securing B Corp certification in the year 
underscores our strategy to create a unique value 
proposition aligned to the goals of both corporate clients 
and members.

I will measure the success of my Chairmanship not only 
by the performance of the business, but  through the 
improvement of the share price to a level that reflects the 
true value for our Shareholders that the Board believes 
Ten delivers. We have a high degree of 
conviction that we are operating in a 
large and growing market, and in our 
strategy to address it. Our focus for 
the future will be on exceptional 
operational accountability and 
execution, demonstrating our value to 
all stakeholders and thereby enhancing 
shareholder value and liquidity.   

Overview
Once again, Ten has achieved record levels of Net Revenue, 
accompanied by a step-change in Adjusted EBITDA profitability 
and margin. This success was a result of the ‘growth engine’ at 
the heart of Ten’s business model. Our proposition has 
improved, leading to increased activation and engagement of 
more members, supported by our corporate clients. Our 
investments in technology have also made us more efficient 
and profitable. Our improved proposition also helped justify 
improved commercial terms with our corporate clients.  

Our overall Net Revenue increased 35% when compared to 
the prior year to £63.0m (2022: £46.8m), with Adjusted 
EBITDA increased by £7.1m to £12.0m, a 145% improvement on 
the prior year (2022: £4.9m) and Adjusted EBITDA margin up 
8.7% to 19.1% (2022: 10.4%).   

We continued to deliver on our mission to become the 
world’s most trusted service. We strengthened our ability to 
attract and retain wealthy and mass affluent customers as 
members on behalf of global financial institutions and other 
premium brands. Continued investment in our industry-first, 
proprietary technology, communications and content 
amounted to £13.9m (2022: £13.6m). This drives growth and 
sets us apart in the market. Most importantly, it strengthened 
our proposition to global financial institutions, and other 
premium brands, by improving their ability to attract and 
retain wealthy and mass affluent customers as members.  

Having achieved scale in many of the world’s major 
economies, through expanding with existing customers and 
partnering with new ones, we proudly deliver our increasingly 
sophisticated and personalised platform with thousands of 
integrated supplier partners from over 20 global service 
centres. The market potential remains large and addressable. 
Our Active Member base has grown to over 353k (2022: 275k), 
with millions more members eligible to access Ten’s lifestyle, 
travel, dining, entertainment, and retail benefits on behalf of 
over 50 corporate clients. 

Retaining all Material Contracts for the fourth consecutive 
year, an improved Net Corporate Revenue Retention Rate and 
expanding corporate revenue from existing clients 
demonstrates the depth and strength of our partnerships 
with our corporate clients. We believe that our established 
corporate clients now view Ten as an integral partner for 
premium product marketing, customer engagement, and 
insight initiatives. Many are now entrusting us with technology 
integration, personalisation, and unique content projects that 
elevate member experiences, drive operational efficiencies, 
and solidify Ten’s position as their trusted concierge 
technology partner. 

Throughout the year, we have expanded existing and forged new 
strategic corporate client partnerships, with the vast majority of 
Material Contracts incorporating the Ten Digital Platform into 
their customer loyalty proposition. Our technology underpins 
Ten’s competitive strategy as the partner of choice to a number 
of global financial institutions and premium brands seeking to 
attract and retain affluent customers. 

Continued investment in technology, strategic partnerships, 
and our people has not only fortified our resilience but has 
also laid the groundwork for sustained growth through 
improved member and corporate client proposition whilst 
also achieving further efficiencies. 

Strategy
Our strategy is to provide preferred access to a range of 
premium services for the customers of our corporate clients, 
facilitating seamless organisation of their travel, dining, 
entertainment and other lifestyle needs.

Central to our strategy is the creation of tailored customer 
loyalty propositions, driving both new and existing corporate 
clients to invest in Ten’s increasingly sophisticated 
personalisation platform. This investment not only enhances 
the profitability and loyalty of their most valuable customers 
but also fuels our continuous advancements in technology, 
content, and service quality. This, in turn, fortifies our unique 
member proposition and propels the Growth Engine at the 
heart of Ten’s business model.

The Group thrives on established and new corporate client 
partnerships, primarily in the financial services sector, with a 
strong track-record of growing the value of these 
partnerships over time. We are also working with other 
premium brands seeking to enhance engagement, retention 
and acquisition of their high-value customers. 

Ten’s unique member proposition ensures members access 
attractive and often premium benefits and experiences not 
available to the public. Membership leverages combined 
buying power and operational scale, enabling members to 
achieve better and more cost-effective outcomes, more 
conveniently than they could on their own. The member 
proposition is accessible for online search and booking through 
Ten’s market-leading proprietary lifestyle and travel technology 
platform – the “Ten Digital Platform” – or via our expert Lifestyle 
Managers, available by phone, email, live chat and WhatsApp.

Our continued investments in technology comprise our Ten 
Digital Platform – and in the supportive infrastructure for our 
team. Backed by 25 years of expertise, our Lifestyle Managers 
provide members with 24/7 services in over 18 languages, 
reflecting in our Net Promoter Score (NPS) that indicates 
positive member impact to us and our corporate clients.

Artificial Intelligence (AI) and Environmental, Social and 
Governance (ESG) considerations have been pivotal in shaping our 
decision-making and strategy and will remain so in the future. 
AI presents significant opportunities for operational efficiency 
and customer experience, and we have adopted a strategy of 
rapid experimentation across all areas of the business. 

Beyond supporting good governance and global climate 
change management, ESG offers a substantial opportunity to 
enhance our differentiation and value proposition to both our 
members and our corporate clients. 

The ESG Working Group, established in 2021, will remain 
under my Chairmanship, focusing on assessing material ESG 
risks and opportunities stemming from our business. Its 
ongoing efforts aim to deliver on our strategy by developing 
internal reporting and transparency, instigating behavioural 
change within the business, and ensuring that we offer our 
members ESG-friendly choices in their interactions with us.

The Board’s commitment to ESG is exemplified by our 
successful B Corp certification this year, following strong 
shareholder support for the amendment to our Articles of 
Association in July 2022. We are dedicated to maintaining our 
B Corp certification, ensuring it continues to deliver 
significant positive effects for the Group and all stakeholders.

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 20236

Chairman’s Statement continued

Chief Executive’s Statement

7

Our market-leading digital 
capabilities differentiate us from 
our competition, paving the way 
for record Net Revenue and 
Adjusted EBITDA profitability.”

Alex Cheatle
Chief Executive Officer

Successful business model with 
record revenue and profitability 

→ The Growth Engine is at the heart of Ten’s business model

Ten is the partner of choice to a number of global 
financial institutions and premium brands”

Results
Net Revenue grew by 35% to £63.0m (2022: £46.8m), 
surpassing pre-COVID-19 levels (2019: £45.8m). This growth 
was fuelled, in part, by the increased budgets of our 
corporate clients leveraging Ten’s platform to enhance their 
own customer metrics, a clear demonstration of 
client-product-market fit and shared goal alignment. 
Additionally, there was heightened demand for technical 
platform integration services and member marketing 
services. Successful contract repricing, both in the year and 
in previous years, also contributed to performance.

Delivering Adjusted EBITDA profitability and maintaining a net 
cash position, whilst maintaining investments in technology, 
are key performance indicators of the Group’s strategic Growth 
Engine. Notably, the Group secured contract developments 
during the year, including launching a new programme in the 
Americas that has grown to the equivalent of a Medium 
contract, expanding a programme in Latin America to the 
equivalent of a Large contract and winning a new contract in 
Europe expected to grow to a Medium contract. 

The Group retained all of its Material Contracts and entered 
new agreements with existing corporate clients for multi-year 
contract extensions, significant expansions, and paid-for 
projects to customise the Ten Digital Platform. To support our 
substantial growth and the launch of new programmes, we 
raised a moderate level of debt, demonstrating a strategic 
approach to working capital requirements.

Board composition and our People 
The Group continues to benefit from a stable and impactful 
founder-led executive management team, showcasing 
strength in leadership, innovation and resilience to grow the 
business over the long term in all regions. 

In addition to the Non-Executive changes to the Board 
detailed in my introduction, I was pleased to welcome 
Victoria Carvalho, Chief Proposition Officer, as an Executive 
Director of the Board on 22 February 2023. Victoria brings 
extensive experience, spanning over 20 years in strategic 
roles focused on operational growth, including notable 
positions at Nasdaq and Thomas Reuters in New York and 
London. Since joining Ten in 2018 as a member of the Senior 
Leadership Team, she has played a pivotal role in developing 
Ten’s unique proposition, providing access to a diverse range 
of benefits and experiences across major consumer markets. 

At the same time, we bid farewell to Sarah Hornbuckle as an 
Executive Director, who continues to contribute as the Client 
Services Director. We extend our sincere thanks to Sarah for 
her dedicated service since joining in 2001 and to the Board, 
playing an instrumental role in the success of Ten.

Our commitment to developing our people is evident, in part, 
through the Ten Academy and Ten’s Global Leadership 
Programme – a twelve-month internal development initiative 
shaping the Group’s future leaders on a global scale. 
Nurturing an employee culture rooted in Ten’s  principles of 
transparency, education, promotion, engagement, and 
Diversity, Equity, and Inclusion (DEI) Programme, underpinned 
by our recent  B Corp certification, continues to support our 
diverse, global workforce and helps us attract, retain and 
develop the best talent. 

In strategic alignment with our commitment to sustained 
growth, the Group adjusted headcount this year, emphasising 
operational efficiency, regional variations in demand, and a 
reorganisation of the business, preparing the business for the 
next phase of growth. 

On behalf of the Board, I express gratitude to the entire Ten 
team for their adaptability, professionalism, and steadfast 
commitment throughout the year. Their contributions are 
invaluable, and we take great pride in their dedication to our 
collective success. 

Summary
Amidst a challenging macro environment, Ten has not only 
weathered the storm but excelled with record Net Revenue 
and Adjusted EBITDA profit and margin, showcasing the 
resilience of our business model and the inherent value we 
bring to corporate clients as integral components of their 
customer engagement strategies. Our ability to retain and 
grow corporate clients speaks to the strength of our 
partnerships, serving as the chosen loyalty platform for many 
of the world’s leading brands. 

We believe changes in technology, consumer’s evolving 
lifestyle demands and the fact that corporate clients need to 
create deeper connections with their customers means there 
is considerable room for growth in the market. Actions taken 
this year, and those planned for 2024, underscore our 
commitment to seizing these global opportunities. 

I express sincere gratitude to our Shareholders for their 
support throughout the year.

Jules Pancholi
Non-Executive Chairman
21 November 2023

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 20238

Chief Executive’s Statement continued

9

Overview
In the year, we achieved remarkable milestones, including a 
35% growth in Net Revenue for the second consecutive year. 
The Group also more than doubled Adjusted EBITDA to 
£12.0m (2022: £4.9m), increased its Adjusted EBITDA margin 
and achieved its first positive profit before tax (PBT) since 
IPO. This marks a step-change in Ten’s profitability, whilst 
continuing to invest into our proprietary technology, including 
AI, that will drive our future success. 

The “Growth Engine” at the heart of our business continues 
to demonstrate its effectiveness. 

By delivering high service levels across our high-touch and 
digital platforms, which improve customer profitability 
metrics for our corporate clients, we have retained all of our 
Material Contracts for the fourth consecutive year, increased 
Net Corporate Revenue Retention Rate to 131% (2022: 120%) 
as well as securing new contracts. 

We closed the period with a record Net Revenue run rate, 
improved Adjusted EBITDA, an enhanced digitally enabled 
service platform, and a healthy sales pipeline of new business, 
positioning the Group well for the next phase of growth.

Record Net Revenue and profitability 
Our market-leading digital capabilities differentiate us from 
our competition, paving the way for record Net Revenue and 
Adjusted EBITDA profitability. Notably, Net Revenue increased 
by 35% to £63.0m (2022: £46.8m), Adjusted EBITDA was up 
£7.1m to £12.0m (2022: £4.9m), a 145% improvement on the 
prior year and Adjusted EBITDA margin increased by 8.7% to 
19.1% (2022:10.4%).   

The substantial growth in Net Revenue from our corporate 
clients, which increased 35% to £55.6m (2022: £41.1m) can be 
attributed, in part, to increased member activity (paid for by our 
corporate clients) and revenue from contract developments. 
Additionally, Net Revenue from our supplier partners, 
predominantly commission related to our members’ travel, 
rose by 30% to £7.4m (2022: £5.7m). Operating expenses and 
other income increased by £9.1m to £51.0m (2022: £41.9m), 
principally driven by increased headcount required to service 
the heightened activity across the business.

A step-change in Adjusted EBITDA profit and margin (and 
PBT) was fuelled by enhanced efficiencies, driven by the 
growing professionalism of our operational staff and 
advancements in our technology. 

Cash generated from operations in the year increased by £6.7m 
to £11.5m (2022: £4.8m). The Group concluded the year with 
cash and cash equivalents totalling £8.2m (2022: £6.6m) and 
improved net cash of £3.7m (H1 2023: £0.5m; FY 2022: £3.2m). 

Regional analysis
Europe 
In Europe, our commitment to enhancing services for 
members and corporate clients in our most mature markets, 
alongside our expansion into maturing markets in Continental 
Europe, has proven successful. 

Regional Net Revenue achieved robust growth of 26% to 
£25.9m (2022: £20.6m). This was fuelled by increased 
member activity, contract expansions, and heightened 
member engagement rates, paid for by supportive corporate 
clients. Notably, several flagship corporate clients with 
Material Contracts increased their budgets during the period. 
We retained all Material Contracts and we won new 
mandates from corporate clients in the region. 

Developments in the region also resulted in strong Adjusted 
EBITDA growth of £4.3m to £9.2m (2022: £4.9m), a 88% 
increase. This represents a 36% Adjusted EBITDA margin for 
our most mature region.

Americas 
We celebrate another year of substantial growth and 
enhanced Adjusted EBITDA profitability in the Americas. 
Developing this region, home to almost 50% of the world’s 
High Net Worth Individuals, is a key objective for Ten.

Net Revenue in the region was up 56% to £25.8m (2022: £16.5m), 
driven by the healthy growth of existing contracts and new 
client mandates. The region also achieved an Adjusted 
EBITDA profit of £1.9m (2022: £(0.7)m) due to the success of 
contracts launched in the prior year, after a period of 
investment in growth. 

We believe that key developments in the US market, the 
largest market in the region, such as JPM Chase’s proactive 
efforts in developing travel and lifestyle offerings and Capital 
One’s acquisition of Velocity Black, a smaller competitor of 
Ten, for a reported US$296m11, have had a positive ripple 
effect, sparking interest from other banks and wealth 
managers in Ten’s proposition, paving the way for Ten to 
engage with potential new corporate clients.

AMEA
The AMEA region demonstrated solid growth, with Net 
Revenue increasing by 16% to £11.3m (2022: £9.7m) and 
achieving a £0.2m increase in Adjusted EBITDA to £0.9m 
(2022: £0.7m), an 29% increase. 

11 

 Hurley, J. (2023, June 2). Founders of Velocity Black bank US $80m from Capital One. The Times. Retrieved from  
https://www.thetimes.co.uk/article/founders-of-velocity-black-bank-80m-from-capital-one-z6gtj9qx0. 

Net Revenue

£63.0m +35%

(2022: £46.8m)

Adjusted EBITDA

£12.0m +145%

(2022: £4.9m)

Profit/(Loss) before tax 

£0.9m 

(2022: £(3.8m))

Active Members

353k +28%

(2022: 275k) 

Investment in technology, content,  
and communications 

£13.9m +2%

(2022: £13.6m)

Our early adoption of AI 
reflects our commitment 
to harnessing its potential 
in 2024 and beyond.” 

Our investments in technology, AI and 
content continues to drive our market-
leading digital capability
We continued to benefit from the quality, operational, and 
competitive advantages of our digital capability. We invested 
£13.9m in technology, communications, and content in the 
year (2022: £13.6m). We believe that our strategic focus on 
market-leading digital capability clearly differentiates us from 
our competitors and underpins our long-term “Growth 
Engine” strategy to become the world’s most trusted service.

Throughout the year, these investments led to significant 
advancements in our digital roadmap, detailed on pages 20 
and 21. Notable improvements include enhanced 
personalisation, user experience, and the introduction of new 
“self-serve” digital capability, ultimately reducing the cost to 
serve and delivering a stronger Return on Investment for our 
client’s customer loyalty budgets, unlocking additional budget 
to spend on Ten’s full suite of services. 

Our early adoption of AI reflects our commitment to 
harnessing its potential in 2024 and beyond to turbo-charge 
our Growth Engine by improving efficiency and also service 
quality. We are already seeing material results in multiple 
areas and are completely committed to leveraging AI in 2024 
and beyond. 

In the short-term, AI is already driving efficiency and output 
across the business from translations to coding and quality 
assurance for high touch requests. We have also launched an 
AI “co-pilot” for Lifestyle Managers, who comprise the largest 
group of employees, to support more efficient and high 
quality service. Further details on our AI initiatives can be 
found on page 21.

Our unique “not available on the internet” assets, such as 
exclusive tables at top restaurants, tickets for sold-out 
shows, exclusive events and value-add benefits at hotels, 
empowers our AI to deliver value for our members via our 
digital self-serve and high-touch channels. This advantage, 
coupled with our digital self-serve and high-touch channels, 
sets us apart from mass-market AI interfaces reliant on 
publicly available assets.

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202310

Chief Executive’s Statement continued

Investment Case

11

Enhanced member proposition, satisfaction, 
and engagement
Throughout the year, we have strengthened our core 
propositions, as set out on pages 14 to 17, to deliver a more 
compelling and accessible offering to serve existing members 
and attract new members.

Current trading and outlook 
We continue to drive revenue through increased activity from 
existing Active Members and “first time users” from our 
existing Eligible Member base. In addition, we have a healthy 
pipeline of new partnership opportunities that will further 
increase our Eligible Member base.

The attractiveness and accessibility of our proposition directly 
correlates with heightened engagement, usage, and advocacy 
among our members. Member engagement and satisfaction 
are key to building value for corporate clients, who want to 
improve the engagement, retention, and acquisition of their 
most valued customers. This, in turn, justifies increased 
corporate spending with us and attracts new corporate 
clients and new supplier partners to work with us. 

Our corporate clients pay us to improve the engagement and 
retention of their wealthiest customers that then drives their 
commercial metrics. Many of our banking clients, partly due 
to higher interest rates, are reporting higher levels of 
profitability from this customer demographic when 
compared with the low interest rate environment from 2008 
to 2021. This improves the return on their investments with 
Ten and helps underpin our revenue expectations.  

A digitally enabled platform 
driving customer loyalty for 
global financial institutions 
and other premium brands

→  Watch our investor presentation at www.tenlifestylegroup.com/investors

We expect to continue to convert our strong pipeline of 
contract opportunities with global financial institutions and 
premium brands, with multiple new contract developments 
since the start of the financial year due to deliver revenues 
from H2 2024.

We remain focused on increasing both Net Revenue and 
Adjusted EBITDA profitability. We plan to maintain investment 
in our proprietary technology, communications, and content, 
which provides competitive advantage, with investment into 
AI. Loans raised to date will continue to support the Group’s 
working capital requirements and we expect cash generation 
across the full year, with H2 being stronger than H1.  

Trading to date, our high corporate client retention rates, 
strong service levels, improving profitability, healthy sales 
pipeline, and continued investment to improve our 
technology and proposition mean that, although early in the 
year, we are optimistic about another year of growth for both 
Net Revenue and profitability.  

Alex Cheatle
Chief Executive Officer 
21 November 2023

We are delighted to have achieved another strong year of 
member satisfaction, as measured by Net Promoter Score 
(NPS), showing a marginal increase from the previous year. 

We believe that our member satisfaction levels and strengthened 
member proposition have resulted in an increase in repeat usage 
of our service and growing numbers of Active Members using the 
service. These metrics not only underscore the success of 
our member-focused initiatives but also serve as compelling 
evidence of the return on corporate client investment in our 
service, contributing significantly to our high levels of corporate 
client retention. 

Summary 
We have retained all our Material Contracts for the fourth 
consecutive year, with an increased Net Corporate Revenue 
Retention Rate of 131% (2022: 120%), and have launched new 
contracts in the year. We have continued our record of 
retaining all Material Contracts where we have launched our 
Ten Digital Platform.

We believe our competitive position is stronger than ever, 
backed by global reach and a market-leading member 
proposition, which delivers a strong return on investment for 
our corporate clients. This has been achieved by continuing to 
invest in our technology, content, and market expertise and 
better pricing, access, benefits, and integration with our 
supplier partners.  

By developing the platform, and in turn our corporate clients, 
we have grown Net Revenue by 35% during the year. Our 
commitment to innovation is underscored by our continued 
investments in technology, including AI, content, and supplier 
partnerships, which has enhanced the service to members 
and corporate clients. This strategy recognises the 
importance of innovation in building our market position and 
improving service levels, whilst delivering a step-change in 
Adjusted EBITDA profitability of £7.1m to £12.0m (2022: £4.9m) 
and Adjusted EBITDA margin up to 19.1% (2022: 10.4%). 

I am proud of how our people across our offices globally 
continue to professionally deliver and innovate high-quality 
service to our members, paid for by our corporate clients. I 
would like to express my thanks also to our outstanding 
management team, which continues to drive the business 
successfully towards our mission of becoming the world’s 
most trusted service. 

A significant, immediate market opportunity 
with huge potential

 ▪ Proven to increase Active Member numbers and revenue per member, that 
develops revenues, largely paid to us by premium brands, often in financial 
services, to drive loyalty of their most profitable customer segments 

 ▪ Ten’s service becomes the best way for mass affluent and high-net-worth 

individuals (HNWI) to access and organise dining, travel, entertainment, and 
premium shopping

← Roka, Dubai, one of Ten’s restaurant partners

The established market leader for 
technology enabled concierge services

 ▪ The leading global, lifestyle and travel platform, in 18 languages and 100+ 

countries

 ▪ Loyal, long-term corporate contracts

 ▪ A growing, engaged HNWI member base

← The Travel Search function on Ten’s Digital Platform

A proven Growth Engine at the heart of our 
business model 

 ▪ Drives increasing profit and service levels with scale improving  

technology/proposition

 ▪ Drives return on investment for our corporate clients

 ▪ Revenue grows as existing corporate clients invest more, and we win new clients

 ▪ Robust revenue model with contractual minimums, backed by multi-year terms 

←  Coldplay performs at Etihad Stadium, where Ten secure hospitality packages for our 

members. 
Credit: Shirlaine Forrest/WireImage, Getty Images

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202312

Business Model 

13

Ten’s Growth Engine – proposition, 
profitability and scale 

Three strategies fuelling 
Ten’s Growth Engine

The Growth Engine is at the heart of Ten’s business model. It grows service quality 
and generates cash over time and as Ten scales, creating value for shareholders 
and a competitive position. 

1.

2.

3.

Building a strong 
member-led 
proposition

Growing the 
investment from 
corporate clients

Investing in Ten’s 
service platform

Achieving this strategy
To become the most trusted service 
in the world, our focus remains on 
delivering a “member-first” service 
and proposition that is reliable, 
relevant, and valued, with people and 
technology that act in the members’ 
best interests. 

Members engage with a valued, 
trusted, and convenient lifestyle 
platform spanning travel, dining, 
premium shopping, live entertainment, 
and events. The platform provides 
exceptional access, benefits, and 
value across multiple consumer 
markets, adapting to individuals’ 
evolving needs. This, in turn, 
strengthens and deepens 
the loyalty of our members to 
our corporate clients’ brands. 

Achieving this strategy
Corporate clients engage Ten’s 
services to improve engagement, 
retention, and acquisition of their 
premium customers, and Ten is often 
chosen over other retention and 
acquisition tools. Collaborating with 
Ten enables corporate clients to 
achieve their objectives in digital 
transformation, customer advocacy, 
assets under management (AuM), 
and spend on related payment 
card product.

By demonstrating quantifiable 
returns on investment (ROI) for our 
corporate clients, this encourages 
clients to further develop and invest 
into their travel and lifestyle 
proposition for their customers.

Achieving this strategy
Profits generated from increased 
revenue by the Group facilitate 
additional investment to further 
enhance and deepen our proposition. 
Strategic investment areas are 
technology including AI, content, and 
supplier partnerships. The collective 
purchasing power of our members 
allows us to negotiate better access, 
value, and benefits. 

Additional enhancements to the 
Ten Digital Platform, a growing 
content library, supplier partnerships, 
and automation improve service 
speed and efficiency. This, in turn, 
generates profit and cash, and 
continued investment ensures that 
the member proposition is more 
compelling over time.

↘  Beyonce’s 2023 Renaissance World 

↘  Salon Prive, one of Ten’s member 

↘  The “Follow Interests” function on 

Tour, an event for which Ten 
sourced tickets for members 
Credit: Kevin Mazur/WireImage for 
Parkwood, Getty Images

events

the Ten Digital Platform

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202314

Strategy in Action

15

1. Building a strong 
member-led proposition

Throughout the year, we have 
pursued our vision of being 
the premier choice for 
affluent and high-net-worth 
consumers to manage their 
diverse lifestyle and travel 
requirements by enhancing 
our member offerings. A 
robust member proposition 
fuels member engagement 
and delivers results for our 
corporate clients.

Travel and tourism 

Strategy
Comprehensive, personalised travel guidance 
and bookings, including online flight, hotel, car 
rental bookings and attractions accessible via 
the Ten Digital Platform, with better value 
than the internet, as well as bespoke 
vacations and unique travel experiences 
serviced by experts in luxury travel.

 ▪ Leverage the collective buying power of 
our members to extend the range, value 
and access of the core travel propositions, 
including Ten’s Global Hotel Collection, 
Essential Hotel Collection, Direct 
Connections programme, and travel 
activities or attractions

 ▪ Produce engaging travel articles, a digital 
travel magazine, and destination guides, 
highlighting the extensive range of our 
global travel offerings, benefits, 
experiences, and expert knowledge

 ▪ Utilise the travel module of the Ten Digital 
Platform, allowing members to find travel 
inspiration and conveniently search for 
and book flights, hotels, car rentals, and 
activities or attractions 

 ▪ Provide impartial recommendations and 
superior value for money compared to 
other travel providers, as we are not 
primarily dependent on commission fees 
for revenue generation

 ▪ Offer travel experts to plan tailor-made, 
once-in-a-lifetime holidays for our HNWI 
members and their families

Progress
 ▪ Expanded Ten’s Global Hotel Collection, 
increasing the portfolio to over 4,320 
luxury hotels (2022: 4,204) that offer 
additional benefits to our members

 ▪ Relaunched our Essential Hotel Collection 
of 650,000 3* to 5* hotels globally with on 
average 15% cheaper pricing than online 
travel agents

 ▪ Implemented enhancements to our online 
hotel proposition UX/UI to enable greater 
differentiation across client sites and 
improve booking conversions

 ▪ Successfully launched Viator, one of the 

largest activities service providers, on the 
Ten Digital Platform. This integration 
provides access to over 250,000 activities, 
tours, and day trips in more than 3,000 
locations worldwide

 ▪ Continued to develop our suite of travel 
guides and itineraries, which now stand 
at 355 in total, 305 of which are in 
non-English languages 

 ▪ Published a total of 21 issues of “Explore” 

covering inspirational content of 
destinations, features of new hotel 
partnerships, and benefits to promote 
member use of the service

↑ A Ten member exclusive event with Dior in London

Dining

Entertainment

Premium retail

Strategy
Dining recommendations from expert 
Lifestyle Managers and premium access 
to the best restaurants with online 
reservations, not available to the public, 
through the Ten Digital Platform. 

Strategy
Member-only access to and recommendations 
for expert sports, theatre, music and at-home 
entertainment, along with face-value (or 
better) tickets with seamless online bookings 
through the Ten Digital Platform.

Strategy
Member-only benefits, exclusive access, and 
tailor-made events in collaboration with 
top-tier, luxury renowned or up-and-coming 
brands, retailers, and products, all redeemable 
online through the Ten Digital Platform.

 ▪ Expand Held Tables programme, offering 
preferential access to the world’s most 
popular restaurants 

 ▪ Produce high-quality, editorial reviews and 
restaurant recommendations, shared with 
members via the dining module of the Ten 
Digital Platform, personalised emails or 
direct from Lifestyle Managers 

 ▪ Organise exclusive restaurant take-overs 

for members to create unique and 
memorable dining experiences 

 ▪ Strengthen buying power, long-term 

relationships, in-house expertise, and 
reputation to secure access to the best 
restaurants, with even more premium 
experiences and offers at peak times

 ▪ Expand partnerships with ticketing 
platforms, venues, providers, and 
promoters to secure access, pre-sale 
tickets, offers, and face-value tickets for 
the most soughtafter events

 ▪ Develop entertainment newsletters for 
members discovering entertainment, 
experiences, and events with advance, 
exclusive or discounted access

 ▪ Expand our portfolio by adding hundreds of 

premium and emerging retail brands, 
making them easily accessible for 
searching, redeeming, and purchasing 
through the Ten Digital Platform’s offer and 
experience modules.

 ▪ Leverage our members’ buying power to 
secure exclusive benefits, discounts, and 
access to high-end brands.

 ▪ Develop a personalised approach, tailoring 

 ▪ Use personalised email marketing 

entertainment recommendations to 
individual member preferences and 
interests

campaigns to highlight relevant offers for 
our members, including editorial guides, gift 
ideas, experiences, and events.

 ▪ Leverage the power of our membership 
base to negotiate special allocations, 
priority access, and VIP experiences for 
our members

 ▪ Host exclusive member-only in-person and 

virtual gatherings in collaboration with 
premium retailers, complimentary to our 
members.

Progress
 ▪ Maintained the Held Tables programme 
with over 2,000 restaurants across 160 
cities (2022: 102 cities)

 ▪  Maintained the portfolio curated and 

searchable reviews to just under 11k of 
the world’s top restaurants (2022: c.10k) 

 ▪ Published a total of 25 issues of “Dine”, 
“Wine” and “Cook” which include a 
collection of articles and recipes 
contributed to by world-class chef partners

Progress
 ▪ Engaged more than ten new 

entertainment partners, expanding Ten’s 
access to the most sought after shows 
and events

 ▪ Booked special events tickets across 

various events including Taylor Swift’s 
concert, UK and European football league 
matches, O2 Arena VIP suites, and 
Wimbledon hospitality  packages

 ▪ Launched Ten Box Office technology , 

allowing more efficient handling of ticket 
sale, allocations, and guest list 
management 

 ▪ Source rare and desirable luxury products 

for our members

Progress
 ▪ Expanded the offers available to buy or 

redeem on the Ten Digital Platform to over 
1,700 (2022: >760) 

 ▪ Over 190 events held globally, including Ten’s 
Book Club arranged for members featuring 
award-winning authors (2022: >235 events)

 ▪ Launched exclusive client commissioned 

events sourced and hosted – ranging from 
wine tasting to private viewings at galleries 
and museums 

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202316

Strategy in Action continued

17

1. Building a strong member-led 
proposition continued

Growing member engagement 
Ten’s Eligible Member base primarily comes from its partnerships with corporate clients. 
The affluent and high-net-worth member base enhances Ten’s ability to secure top-tier 
access, offers, and benefits from supplier partners, further enriching Ten’s member 
proposition. This is reinforced by our expert Lifestyle Managers, the Ten Digital Platform, 
captivating editorial content, and targeted email marketing, which together drive member 
engagement, expand our Active Member base, and boost usage frequency.

Active Members up 28%
Individuals who possess an eligible product, employment, 
account, or card with one of Ten’s corporate clients become 
“Eligible Members”, with access to Ten’s platform and service, 
registered to the relevant corporate client’s programme. 
Those who have utilised the platform or service within the 
past twelve months are considered “Active Members”. 

Ten’s acquisition of Eligible Members is underpinned by the 
existing corporate clients and launch of new corporate 
programmes, as further described on pages 18 and 19. 

A record number of Active Members used Ten’s platform this 
year, a 28% increase on prior year. The scale of the Active 
Membership represents member engagement, which fuels 
Net Revenue growth and is used by senior management to 
track performance. Accordingly, it is one of the Group’s KPIs 
and is regularly reviewed by the Board alongside the key 
financial performance indicators set out on pages 22 and 23.

Record levels of member engagement has resulted in a 30% 
increase in the revenue Ten earns from some of its supplier 
partnerships, such as hotels, airlines, and event promoters, 
which sometimes pay commission to Ten (2023: £7.4m; 2022: 
£5.7m). Rather than negotiating higher levels of supplier 
commissions, Ten prioritises securing the best member 
benefits to drive member satisfaction.

Total Active Members (’000)

353k

353

275

226

203

192

2019

2020

2021

2022

2023

↑ Norma restaurant in London, part of Ten’s Global Dining Collection

Member engagement strategies 

Continued improvements in member engagement 
strategies have also driven the record levels of 
member engagement. 

Corporate client platform integration 
Ten’s platform is increasingly being integrated with 
corporate client technology, delivering seamless access, 
including via self-registration and single sign-on, as well 
as Ten’s Open Application programming interfaces (APIs) 
which interface modules of the Ten Digital Platform 
with the corporate client’s branded digital applications. 

On-boarding journey 
We welcome members who are new to the service 
through a series of eCRM communications to help them 
understand the service and how to get the most out of 
it. A bullseye routing feature on our telephony systems 
helps us to identify inbound calls from “first time” 
users and route those calls to Lifestyle Managers best 
skilled at welcoming new members.

Targeted member communications 
Ten’s editorial-led content and eCRM team tailors 
member communications, ensuring members have 
access to benefits relevant to their lifestyle and 
activities, with a 59% average email open rate of general 
emails (2022: 48%). 

Automated communications 
Out of the 14.4m member communication emails sent 
(2022: 11.5m), 39% (2022: 43%) were automated, riggered 
by member behaviours and sent without any manual 
intervention, offering useful, inspiring information about 
their upcoming bookings. 

Net Promoter Score (NPS)
As a consequence of enhancements made to our member 
proposition, we have once more attained a higher Net 
Promoter Score (NPS), our principal gauge of service quality 
and member satisfaction. This metric serves as a KPI 
employed by senior management and is frequently observed 
by the Board in tandem with the key financial performance 
indicators detailed on page 48. High satisfaction levels 
contribute to the growth of Active Members, as contented 
users are more inclined to continue utilising the service.

In addition, we assess service quality against our 
in-house quality assurance benchmarks to ensure 
optimal performance.

NPS (Net Promoter Score)

2017

2018

2019

2020

2021

2022

2023

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Strategy in Action continued

19

2. Growing the investment  
from corporate clients

Global financial institutions and premium brands choose Ten’s service 
platform to attract, engage and retain their valued customers. Ten 
continues to grow through existing and new contracts as corporates 
see measurable impact on their commercial and customer metrics. 

Corporate client contract wins, renewals, 
and expansions

The Group has secured significant contract developments, 
notably securing the expansion of a digitally enabled 
concierge programme in the Americas for premium 
customers. Initially anticipated as a Medium-sized contract, 
its success led to an expansion, transforming it into a 
Large-sized contract. Exceptional member engagement levels 
during the programme launch exceeded expectations, 
resulting in additional commitment from the client. It has 
now agreed to expand the programme, including client-
funded customised content and assets. 

We have not lost a corporate client with a Material Contract 
in the last four years. This is testament to the commercial 
results that drive our corporate clients’ bottom line and their 
continued investment in Ten’s customer loyalty proposition.

The Group secured contract extensions and expansion of 
contracts with some of our existing corporate clients 
including a banking product on sale, which includes Ten’s 
digitally enabled concierge and lifestyle service, which has 
proven popular with its customers. Notably, some of our 
corporate clients continued to invest in their digital 
proposition and differentiate their member experience by 
commissioning custom technology development projects 
with Ten. 

The Group maintains a strong sales pipeline of prospective 
corporate clients in the financial services sector as well as 
other premium brands. 

↑  Burnt Ends in Singapore, part of Ten’s Global Dining collection

Growing existing programmes 
The Group reports a segmented analysis of our members to 
better reflect the growth potential of existing programmes. It 
categorises members by their perceived value to the corporate 
client programme to which they are attached. We then analyse 
the Active Member penetration rate12. 

The Very High Value segment includes members attached 
to programmes with private banking corporate clients, 
which typically have a high level of investable assets under 
management and hold premium, high-fee products. The 
potential (and actual) customer loyalty budgets of private 
banking corporate clients for such individuals are typically 
higher due to the profitable nature of their accounts, especially 
in the current climate of high interest rates. Typically, the 
Active Member penetration rate in this segment is higher, as is 
the average corporate revenue per Active Member.

The High Value segment includes members attached to 
programmes with mass affluent retail banking corporate 
clients or credit card holders of an issuing bank programme. 

The Medium Value segment includes members attached to 
programmes where the corporate client may hold or manage 
a relatively lower per capita value per annum. The majority of 
these members have access to a programme via a specific 
type of card product and we acquire Eligible Members via 
contracts with the payment network provider. As such, the 
number of Eligible Members in this segment is very large and 
typically reports a lower Active Member penetration rate. 

Eligible Members
Eligible Members in High and Very High 
value segments (’000)

2,104

1,520

1,942

1,403

1,594

1,062

1,366

923

1,156

669

443

487

532

539

584

2019

2020

2021

2022

2023

  Very High Value 

  High Value

In the year, the Eligible Member base within the High Value 
and Very High Value segments grew by 8%. This was driven 
mostly by the acquisition of new customers through 
sponsoring corporate client sales and marketing activity or 
increases in eligibility, for example through increased assets 
under management within the existing portfolios as well as 
new programme launches. 

The world’s population of High Value and Very High Value 
customers of corporate clients is substantially larger than our 
current Eligible Member base, representing significant 
opportunities for growth. The global HNWI13 population was 
estimated to be at 21.7m in 202214, which is used by the Board 
as an approximation of the total addressable population of 
Very High Value Eligible Members.

Active Members 
Total Active Members, all segments (’000)

192

112

53

27
2019

226

143

55

28
2020

203

132

49

22
2021

353

217

70

66

275

172

59

44

2022

2023

  Very High Value 

  High Value 

  Medium Value

Active Members are members who have used the service at 
least once in the past twelve months. We saw a healthy 
growth in the number of Active Members driven by increased 
demand from members as our proposition and activation 
methods improve, and some corporate clients supported 
increased marketing activities, subject to client budgets. 

The Active Member base of the Very High Value segment 
increased to 66k (2022: 59k). The overall average Active 
Member penetration rate of the Very High Value segment 
is 11%. Developed programmes with strong engagement 
strategies have stronger Active Member penetration rates of 
over 60%, and developing programmes have a typical Active 
Member penetration rate of 25–30%. This indicates that we 
can influence the average Active Member penetration, and 
the resulting revenues, across our combined portfolio of 
Eligible Members. 

The Active Member base of the High Value segment was 70k 
(2022: 44k), with an average Active Member penetration rate of 
5% (2022: 3%). Growth in the segment was attributable to the:

 ▪  growth of Eligible Members from continued acquisition of 

customers by corporate clients;

 ▪  increase in the number of Active Members as sponsoring 
brands, driving marketing, member engagement, and 
demand for our core services; and 

 ▪  growing repeat use by Active Members as the proposition 
and service continue to strengthen, ensuring engaged 
members continue to stay active

12   Individuals holding an eligible product, employment, account or card 

with one of Ten’s corporate clients are “Eligible Members”, with access to 
Ten’s platform, configured under the relevant corporate client’s programme, 
with Eligible Members who have used the platform in the past twelve months 
becoming “Active Members”. The Active Member penetration rate is the 
number of Eligible Members that become Active Members in the period.

13   CapGemini Research Institute’s World Wealth Report (2023) defines a 
high-net-worth individual (HNWI) as someone with investable assets 
over US$1m excluding primary residence, collectibles, consumables 
and consumer durables.

14  CapGemini Research Institute’s World Wealth Report (2023).

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
20

Strategy in Action continued

21

3. Investing in Ten’s service platform

We aim to use technology and content 
to improve our members’ experience 
and service efficiency and deliver 
differentiation and commercial impact 
for our corporate clients. 

£13.9m 

(2022: £13.6M) INVESTED IN PROPRIETARY 
DIGITAL PLATFORMS, COMMUNICATIONS, 
AND TECHNOLOGY

Our investment in technology is focused on the areas of the 
Ten Digital Platform, TenMAID, AI, content, communications, 
and other technologies. 

Ten Digital Platform 
Ten’s proprietary digital platform (the “Ten Digital Platform”) 
is established in all three global regions and is now available 
to members in over 100 countries, supporting 18 (2022: 18) 
languages and over 39 currencies. We believe it is the only 
global, multi-category transactional lifestyle and travel 
platform, backed by expert Lifestyle Managers. 

The Ten Digital Platform is live with our corporate client brands 
globally, including 80% (2022: 80%) of our Material Contracts. 

We believe corporate clients are increasingly paying us to 
customise the Ten Digital Platform to suit their specific 
needs and the preferences of their most valued customers 
and integrate it with their own technology, supporting their 
brand and customer engagement strategy. Customisation 
options include: 

 ▪ modules and sub-modules turned on/off

 ▪ full white labelling/branding capabilities 

 ▪ languages, currencies, and home markets 

 ▪ customised content and assets

 ▪ payment controls to drive spend on cards

 ▪ design customisations and integrations, including SSO

 ▪ easy-to-integrate suite of Ten Open APIs 

In addition to new platform launches for new and existing 
corporate clients, the team has also ensured that the 
Ten Digital Platform is well maintained for resilience and 
security. As part of our product roadmap, we have designed 
and developed key features to add functionality to the Ten 
Digital Platform to meet members’ needs, as well as improve 
the overall user experience and accessibility of the platform. 
Key improvements to the Ten Digital Platform include: 

 ▪ launch of the new Travel Activities feature on the 

travel proposition 

 ▪ expanded member “follow” feature to include a broad 

range of interests (e.g. wine tasting or cricket) in addition 
to artists/bands

 ▪ introduction of waitlist capability especially for 
“fully-subscribed” complimentary events and 
upcoming events

 ▪ enhanced member browsing experience across inspiration, 

dining, and travel categories

 ▪ introduction of ESG category filters

We retained our PCI DSS Level 1 accreditation and SOC Type 2 
certification during the year. These require regular, in-depth 
audits of our payment and data procedures as well as our 
underlying technology, providing comfort to our corporate 
clients around our security measures and compliance.

Content 
Ten’s content team combines creativity and data to reach, 
influence, and resonate with our affluent and high-net-worth 
members. Staffed by award-winning journalists and creatives, 
the rich library of custom content is proving invaluable in 
driving engagement and is valued by members and our 
corporate clients. 

Member engagement continues to improve through better 
personalised and targeted proactive email marketing, meaning 
members have better access to the services, offers, and 
benefits that they are most interested in. In the year, selected 
corporate clients have also commissioned custom travel and 
lifestyle content briefs from Ten’s content proposition.

In 2023 we: 

 ▪ published 45 (2022: 45) lifestyle magazine editions across 
the globe covering dining, travel, days, wellness, days out, 
home and interiors, wine, and fashion

 ▪ sent 14.4m member communications emails (2022: 11.5m)

 ▪ increased the average open rate to 59% (2022: 48%)

 ▪ used videos promoting events and supplier partners to 

increase engagement and expanded the use of social media 
channels, including Instagram and YouTube, to drive the 
visibility and attractiveness of our key member propositions.

Artificial intelligence (AI) and TenMAID
Ten’s proprietary customer relationship management platform 
(“TenMAID”) supports our expert Lifestyle Managers to deliver 
personalised, high-quality lifestyle and concierge services to 
our members 24/7/365, wherever they are in the world. It 
enables Lifestyle Managers to securely access the member’s 
profile and search Ten’s entire inventory to fulfil the member’s 
request efficiently, the success of which we believe is reflected 
in our year-on-year improved Net Promoter Score (NPS).

TenMAID and the Ten Digital Platform are integrated with a 
communications platform to enable members to access our 
expert Lifestyle Managers by phone, email, webchat, and 
WhatsApp. In the year, we’ve continued to make improvements 
in TenMAID including faster member search, more robust and 
efficient Identification & Verification process, further 
automation of operational tasks, and usability. These 
developments contribute to operational efficiencies and 
ultimately member satisfaction.

In the year, we have built a Ten-specific enterprise variant 
of Microsoft Azure OpenAI for our workforce. With it, our 
teams can securely tap into generative AI technology, 
whilst safeguarding data and compliance considerations. 
Some key use cases range from researching responses to 
requests, generating pro-activity ideas, and searching our 
knowledge bases to identifying key trends from member 
feedback – ultimately helping Lifestyle Managers to work more 
efficiently and identify service improvement opportunities 
faster. These learnings are informing further developments 
and enabling member-facing chat experience powered by 
generative AI technology – fine-tuned with Ten’s proprietary 
knowledge bases and unique proposition assets sourced 
from our suppliers.

Our product and technology teams have weaved AI into their 
daily routines and, with the use of GitHub Co-pilot, are seeing 
increased efficiencies in their workflows. Our content team 
has re-designed its workflows around content creation and 
speed of translations. 

(2022: 80%)

80%of Material Contracts with the Ten Digital Platform 
59%average open rate of general emails 
14.4mmember communications emails sent 

(2022: 48%)

(2022: 11.5m)

↑  Ten’s Digital Platform

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Key Performance Indicators

23

Key Performance Indicators

Each month, the Board assesses the performance of the Group based on the following financial and operational 
key performance indicators (KPIs):

Net Revenue (£m)

£63.0m

  Corporate revenue
  Supplier revenue

45.8

5.5
40.3

44.2
3.3

40.9

46.8

5.7
41.1

34.7
2.8

31.9

63.0

7.4

55.6

Adjusted EBITDA  
(£m)

Adjusted EBITDA 
Margin (%)

Profit/(Loss)  
before tax (£m)

£12.0m

19.1%

£0.9m

12.0

19.1

(7.3)

(5.9)

(5.5)

(3.8)

0.9

12.8

10.8

10.4

4.8

4.4

4.9

Active Members (’000)

Material Contracts

Net cash (£m)

353k

28

£3.7m

353

275

24

23

25

28

28

12.3

226

203

192

10.0

6.7

3.7

3.2

2019

2020

2021

2022 2023

2020

2021

2022

2023

2020

2021

2022

2023

2019

2020

2021

2022 2023

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

Description
Net Revenue from our 
corporate clients was up 35% 
to £55.6m due to the 
increase in member activity 
(paid for by our corporate 
clients) and revenue from 
new contracts. Net Revenue 
from our suppliers, mainly 
commission related to our 
members’ travel, was up 30% 
to £7.4m

Definition
Net Revenue includes the 
direct cost of sales relating to 
certain member transactions 
managed by the Group

Link to the Growth 
Engine: 

Description
A step-change in Adjusted 
EBITDA to £12.0m, a 145% 
improvement

Definition
Adjusted EBITDA is operating 
profit/ (loss) before interest, 
taxation, amortisation, 
depreciation,  
share-based payment 
expense, and exceptional 
items. It also excludes 
National Insurance on share 
options.

Link to the Growth 
Engine: 

Description
A step-change in Adjusted 
EBITDA Margin  to 19.1%

Description
Inflection point with PBT up 
£4.7m to £0.9m.

Description
Active Members up 28% to 353k.

Description
Retained all Material Contracts for 
fourth year running.

Description
Cash and cash equivalents of £8.2m 
and net cash of £3.7m

Definition
Adjusted EBITDA margin is 
Adjusted EBITDA as a 
percentage of Net Revenue.

Link to the Growth 
Engine: 

Definition
Profit/(loss) before tax is 
revenue less all operational 
and non-operational costs, 
excluding income tax 
expenses. 

Link to the Growth 
Engine: 

Definition
Cash and cash equivalents, reduced by 
the aggregate of both current and 
non-current borrowings. 

Link to the Growth Engine: 

Definition
Individuals who possess an eligible 
product, employment, account, or card 
with one of Ten’s corporate clients 
become “Eligible Members”, with 
access to Ten’s platform and service, 
registered to the relevant corporate 
client’s programme. Those who have 
utilised the platform or service within 
the past twelve months are considered 
“Active Members”. 

Link to the Growth Engine: 

Definition
Ten categorises its corporate client 
contracts based on the annualised 
value paid, or expected to be paid, by 
the corporate client for the provision of 
concierge and related services by Ten 
as: Small contracts (below £0.25m); 
Medium contracts (between £0.25m 
and £2m); Large contracts (between 
£2m and £5m); and Extra Large 
contracts (over £5m). This does not 
include the revenue generated from 
suppliers through the provision of 
concierge services. 

Medium, Large and Extra Large 
contracts are collectively Ten’s 
“Material Contracts”.

Link to the Growth Engine: 

Link to the Growth Engine: 

 More investment from corporate 
clients

 Reinvestment in technology, 
content, and supplier partnerships

 Increased cash generation 
and margins

 Improvement in speed and 
efficiency

 Building a strong 
member-led proposition

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
 
 
 
 
 
24

Responsible Business

25

Jules Pancholi
Independent Non-Executive Chairman

Our steadfast commitment to prioritising ESG initiatives 
as outlined in our Sustainable Business Strategy persisted 
throughout the year, and I thank all our colleagues who 
contribute to positive impacts daily. In this report, we’ve 
further refined our reporting on the Group’s diversity, 
inclusion, and carbon footprint. Notably, our successful 
attainment of B Corp certification marks a milestone, 
promising widespread positive impacts across our 
entire business.

The ongoing success of Ten’s Global Leadership 
Programme, in conjunction with our DEI Programme, 
ensures the development of future leaders. We remain 
dedicated to optimising the practices of our content, 
lifestyle, and supplier management teams to empower 
our supplier partners, providing our members with more 
sustainable choices that positively influence all our lives.”

Jules Pancholi
Chair of the ESG Working Group

→  Belmond Le Manoir, a member favourite 

destination for Ten hosted events

Dedicated to growing 
a sustainable business 

Our Sustainable Business 
Strategy has three priorities:

1.
Greater transparency that informs 
better, data-driven decision making

2.
Change internal operations and 
behaviours to make a positive impact

3.
Actively encourage our supplier 
partners and members to make 
more sustainable choices

Ten is actively striving to become the 
world’s most trusted service by growing a 
responsible business through the cultivation 
of a conscientious, member-centric, and 
innovative business model. Recognising the 
significance of Environmental, Social, and 
Governance (ESG) dynamics across our 
three sustainability pillars is pivotal to 
achieving this overarching goal.

1.

Governance for sustainable 
growth

2.

Caring for our people and 
communities

3.

Reducing our impact on the 
environment

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Responsible Business continued

27

1.  Governance for 

sustainable growth 

Sustainable Business Strategy 
Developed by the Group’s ESG Working 
Group, our Sustainable Business Strategy 
systematically evaluates the most impactful 
ESG issues, drawing insights from 
consultations with various functions and 
regions across the Group. Ongoing dialogues 
with investors and other stakeholders play a 
crucial role in refining our priorities, and 
additional details about the Board’s 
interactions with stakeholders can be found 
on pages 38 and 39.

The ESG Working Group periodically updates 
the Audit and Risk Committee and the Board on 
its work, maintaining a transparent line of 
communication. The Board, in turn, retains 
oversight of the Sustainable Business Strategy, 
conducting assessments of relevant ESG risks 
and opportunities. This oversight ensures that 
the principles of governance are seamlessly 
integrated into the core fabric of our 
business operations.

→  andBeyond Vira Vira, Chile’s Lake District

B Corp certification 
This year, we achieved a significant milestone by 
obtaining B Corp certification in May 2023 following a 
rigorous assessment process. Ten earned an overall 
score of 82.2. The median score for businesses which 
complete the assessment is 50.9.

B Corp certification underlines Ten’s commitment to 
responsible business practices, aligning it with a global 
community of over 60,000 organisations dedicated to 
making a positive societal and environmental impact, 
including Patagonia, Abel & Cole, Aesop, Hawksmoor, 
Berghaus, Learn Amp, and Coutts Bank. B Corp 
certification recognises companies that maintain 
the highest standards in social and environmental 
performance, transparency, and legal accountability, 
emphasising a balance between profitability and purpose.

The award of B Corp certification is expected to yield 
significant advantages for Ten and its stakeholders, 
including the validation of its ESG credentials to 
shareholders, members, suppliers, and other 
stakeholders. It will also help attract and retain mission-
driven individuals, reinforcing Ten’s position as a leader 
in responsible business practices and aligning with the 
evolving focus on ESG priorities among corporate clients 
and individual members. 

As a B Corp, Ten will continue to complete 
comprehensive annual B Impact Assessments, evaluating 
its social and environmental impact across various facets 
of its operations. The commitment is not a one-time 
event but an ongoing one, requiring recertification every 
three years. 

Certification followed a shareholder resolution that was 
passed in July 2022 with 95% of votes cast in favour of 
amending the Group’s Articles of Association. This 
adoption of B Corp’s legal requirement commits 
Directors to a “triple bottom line” approach in building 
a sustainable business. 

82.2

B Corp Score

Board role, independence, and diversity
The Board assumes ultimate responsibility for defining 
the Group’s strategy for long-term success and bears 
ultimate responsibility for overseeing management, 
governance, controls, risk management, direction, and 
performance, as detailed on pages 40 to 43. 

Since the end of the period, on 8 November 2023, Jules 
Pancholi, Non-Executive Chairman was appointed 
Chairman of the Board following Bruce Weatherill 
stepping down from the Board due to ill health. At the 
same time, Edward Knapp and Carolyn Jameson were 
appointed as Non-Executive Directors. The Board has a 
collective wealth of industry, financial, and public market 
experience, reflecting a diverse array of skillsets and 
capabilities. The Audit & Risk as well as Remuneration 
Committees are exclusively composed of Non-Executive 
Directors, as detailed on pages 60 and 62. 

Business ethics and compliance
Building a culture based on responsibility, sustainability 
and integrity is essential to long-term success as 
a Group. The Group’s relevant policies are reviewed 
annually and are incorporated into periodic training 
and evaluation. 

Whistleblowing Policy 
The Group’s Whistleblowing Policy sets out the process 
by which any employee of the Group may, in confidence, 
report concerns about possible wrongdoings in financial 
reporting or other matters to the Whistleblowing Officer. 

Anti-bribery and Corruption Policy 
The Group’s Anti-bribery and Corruption Policy applies 
to all employees of the Group and sets out the Group’s 
zero-tolerance position on bribery and corruption as 
well as providing guidance on how to recognise and 
deal with bribery and corruption issues and the 
potential consequences. 

Modern Slavery Policy 
The Group has a zero-tolerance approach to modern 
slavery anywhere in its supply chain and a full copy of 
its policy is available on its website.

Diversity as of the date of this report:

50%Independence
38%Female representation
13%Ethnic diversity

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Responsible Business continued

29

2.  Caring for our people 

and communities 

data produced presents statistical challenges. Given the 
voluntary nature of the survey and the anonymous nature of 
respondents’ feedback, it’s important to note that changes in 
individual respondents between years can introduce 
variations in the sample set when comparing results from 
one year to another. We are looking at opportunities to better 
facilitate these surveys as well as managing demographic 
data through our HR function. 

In the survey, we saw a slight reduction in the racial and 
ethnic diversity of our senior management in 2023 compared 
to 2022. We are dedicated to enhancing the diversity of our 
leadership team in the future and are bolstering our internal 
DEI efforts, specifically allocating more dedicated resource to 
our DEI work. The cross-functional collaboration implemented 
ensures that our hiring, onboarding, and ongoing development 
processes actively contribute to a more diverse leadership 
cadre. Key programmes including our Mentor Network and 
Coaching Accelerator aim to provide under-represented 
groups within our organisation with valuable support and 
opportunities for growth and development, giving them 
clear, compelling career paths within the business. 

We have also identified an opportunity to enhance 
the internal communication of our educational 
programmes and support for employees, 
enabling us to more effectively engage 
with them and better understand their 
evolving perspectives.

Our ambition is to be a market-leading place to 
work, underpinned by a culture where our 
people feel valued and able to positively impact 
our members’ lives and creating value for our 
corporate clients as well as enriching the lives 
of our colleagues and their communities. We 
remain focused on becoming an employer of 
choice and are proud of our diverse culture and 
inclusive workplaces, which are both critical in 
achieving this goal. 

Diversity, equity, and Inclusion (DEI) strategy 
For the last five years we have made diversity, equity, and 
inclusion (DEI) a cornerstone of our strategy and see it as 
fundamental to the Group’s success over the long term. Our 
diverse and talented team is based in over 20 countries, and 
this brings a wealth of perspectives and experiences that 
adds value to our service. 

Our Global Council for DEI operates as a task force inside the 
business and works through four clear strategic pillars.

Our DEI Programme agenda has four clear strategic focus areas:

Transparency 
Increase the visibility of Ten’s commitment to and work on DEI.

Education 
Increase training and support on DEI issues.

Promotion
Attract and retain a workforce that reflects local 
demographics, and increase the diversity in management roles.

Engagement 
Improve engagement with DEI issues through events 
and content.

These drive a focus and commitment to make the Group’s 
overall work one that is built on inclusivity and empowers our 
employees to have a true, authentic voice in the decisions 
within the business. Work continues as well to ensure we 
oppose discrimination of all types and create equality 
of opportunity across the business. 

Racial and ethnic diversity
Ten has made significant efforts through its DEI programming 
in 2023 to celebrate and strengthen gender diversity, religious 
inclusion, and ethnic representation across our business. We 
value feedback and see it as one of the most effective ways 
to involve our people and engage with them. In 2022, we 
launched our annual DEI survey programme, a voluntary 
opportunity for employees to feedback on our DEI work and 
provide answers to demographic questions. Whilst the 
feedback is highly valued and is used to inform the 
development of the overall DEI strategy, the demographic 

Racial and Ethnic Diversity

Asian

Black or African

Hispanic/Latino

White

Mixed/other

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

Senior management

16%

21%

4%

6%

Total workforce 

20%

20%

14%

10%

6%

8%

3%

6%

66%

58%

7%

12%

46%

44%

12%

20%

Gender Diversity 
Our survey results also show that women are well 
represented within the workforce across all regions and at 
senior management level. We remain committed to ensuring 
that women are supported to attain senior positions 
throughout the business and in all regions, despite the 
slight reduction in representation since last year.

Representation of women

Target 

2023

Senior management

50%

44%

2022

47%

Total workforce 

60%

65%

60%

Developing leaders 
The Group is proud of its track record of developing 
talent. This is enabled by programmes such as the Global 
Leadership Programme, a twelve-month internal 
development programme aimed at developing the 
Group’s future leaders and personal development skills, 
graduates from which have secured promotions within 
the Group and now mentor staff and interns. Ten’s global 
mentor network is another programme that focuses on 
developing high potential leaders through mentorship, 
and our coaching accelerator offers coaching to all staff, 
be it in a virtual or face to face format. This programme 
also equips managers with foundational coaching skills 
which can be applied in their everyday work and team 
management. In all cases, the specific needs of our 
people, including any disabilities, are carefully considered 
during the hiring processes, in role and throughout 
training and development. 

We are also pleased that our internship programme in 
South Africa and Switzerland continued this year with 
eleven interns joining the business. This programme to offer 
opportunities to emerging talent has been very successful, 
and ten of the twelve interns from 2022 have been retained 
in the business and are in full-time positions. 

Investing in the working environment 
Policies and procedures comply with relevant local safety, 
health, and welfare at work legislation, as appropriate. 
The Group continues to invest in quality, well-situated 
office spaces fitted to high standards, globally, in order 
to provide the best working environment. 

Flexible working and working from home measures have 
continued where appropriate, and we have relocated or 
reconfigured office spaces to best suit local needs. When 
our people are working from home, we conduct 
workstation assessments to ensure that health 
standards are met.

Ethical supply chains
Maintaining trusted, sustainable partnerships with robust 
supplier partners is integral to the Group’s operations 
and member proposition. We are therefore expanding our 
supplier partner due diligence and audit programmes to 
ensure they understand our needs and the needs of our 
corporate clients as well as our members. We will also 
remain committed to fair payment terms, practices, 
policies, and performance.

This year, the Group has published its Supplier Code of 
Conduct, which outlines the minimum standards and 
transparency expected from all supplier partners and 
requires supplier partners to have processes in place to 
maintain these standards and be able to provide evidence 
if required. A collaborative approach is being taken to 
implement and test against the Code, with contractual 
requirements being incorporated as standard.

Treating data with respect
Data is at the heart of our business and our members 
and corporate clients trust us to treat their data with 
care and respect. We therefore take data privacy rights 
and data protection seriously and have in place robust 
data protection procedures to ensure it is compliant with 
relevant regulations such as the General Data Protection 
Regulation (GDPR) in the UK and European Union, the 
California Consumer Privacy Act (CCPA) in the US, and 
the Brazil General Data Protection Law (LGPD).

The information security and compliance teams 
undertake regular audits and receive regular training, and 
the Group maintains robust processes to ensure the 
proper processing of personal data and mitigate the risk 
of cybercrime.

Supporting our communities
Following the first-year success of Ten’s volunteering 
programme, granting employees paid leave to volunteer 
for a charity they have chosen, we have seen increased 
take up in its second year and a higher number of full 
teams participating. The range of community causes is 
extensive, and acts of service have included the 
collection and distribution of clothing and essentials for a 
refuge in Mumbai, stewarding at the Berlin Special 
Olympics, environmental conservation in the UK, 
compering an auction for LGBTQ charities in New York, 
and offering hands-on support at animal rescue centres 
in Hong Kong.

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Responsible Business continued

31

3.  Reducing our impact 
on the environment 

Ten’s operations are low 
impact and low carbon 
intensive, but we continue 
to look for ways 
to minimise the 
environmental impact of 
the Group on the 
environment, as well as 
actively encouraging 
supplier partners and 
members to make more 
sustainable choices, as part 
of the Group’s Sustainable 
Business Strategy.

Carbon emissions 
We remain committed to reducing the emissions from 
Ten’s own business operations. As a digitally enabled 
service business, our main environmental impact is the 
carbon footprint generated from our own business 
operations, with 88% (2022: 82%) of our footprint made 
up of Scope 3 greenhouse gas emissions, particularly 
from our staff’s air travel and working from home, with 
Scope 2 emissions from our direct operations making up 
the remaining 12% (2022: 18%). 

We use intensity ratios based on the tonnes of CO2e 
and the megawatt hours per total £m of Net Revenue 
to monitor our global energy efficiency performance 
and carbon footprint over time. Based on like-for-like 
data available, the ratio of energy usage and carbon 
emissions per total £m of Net Revenue continues to fall 
year on year. 

We have adopted operational practices to conserve 
energy, water, and other resources, reducing waste 
including through the use of specialist recyclers and 
refurbishing IT equipment. We have also opted for cloud 
service providers that use renewable energy to power the 
service. Energy and green building rating scores are 
considered when selecting office locations, and we work 
with landlords to assess energy providers, energy 
efficiency, and air quality as well as identifying ways of 
reducing energy usage (e.g. installing light sensors and 
water reduction faucets). The Group also makes use of 
online collaboration tools to reduce the need for regional 
meetings and operates flexible working practices where 
possible, reducing the environmental impact of business 
travel and commuting. Where possible, we have increased 
the number of bicycle parking spaces available to staff.

We continue to expand the reporting of Ten’s energy 
consumption and greenhouse gas (GHG) emissions under 
the Streamlined Energy and Carbon Reporting (SECR) 
framework to better identify opportunities to reduce our 
Scope 1, 2, and 3 carbon emissions, as set out on pages 
36 and 37. This year, we have included all offices, 
whether leased or serviced, in Scope 2 analysis and, for 
the first time, we have included energy consumption 
from major data centres and cloud providers within 
Scope 3. We also recognise that emissions are generated 
by employees whilst working from home, so we have 
included an estimate of those emissions within Scope 3.

Member activities 
Ten has the ability to positively shape the behaviour of 
its members by offering sustainable lifestyle choices 
and aiding them in understanding how to achieve their 
personal carbon footprint goals. This becomes 
particularly crucial among wealthier groups, as individual 
shifts away from carbon-intensive travel and dietary 
habits are essential to averting dangerous levels of 
global heating.

The ESG Working Committee collaborates closely with 
Ten’s proposition, digital, and content teams to pinpoint 
three strategic areas aimed at promoting sustainable 
choices within our membership.

Strengthen Ten’s sustainable proposition 
to deliver member choice
Enhance offerings to provide members with a broader 
array of sustainable choices.

Enhance visibility of choice across 
all channels
Increase awareness and visibility of sustainable choices 
through all communication channels.

Facilitate member philanthropic activities 
in partnership with our corporate clients 
Collaborate with corporate clients, working towards 
enabling and promoting philanthropic initiatives among 
our members.

This collaborative effort has led to partnerships with more 
sustainable retail brands, resorts, and events, fostering 
diversity and fundraising initiatives. These collaborations 
are extensively highlighted across our editorial content and 
tailored member communications, including the publication 
of over 56 articles focused on sustainability topics.

To ensure environmental and sustainability standards, 
Ten’s Supplier Code of Conduct outlines the minimum 
expectations from all supplier partners. The approach is 
collaborative, aiming to implement and assess the 
adoption of these standards across our supply chain.

→  Le Pavillion, New York, part 
of Ten’s dining collection

TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023

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Responsible Business continued

33

Climate-related Financial Disclosures 
Regulations 2022 Statement

We recognise the climate change risks 
impacting the global environment and Ten 
actively supports the worldwide transition 
towards a sustainable, low-carbon economy, 
with a clear commitment to progressing 
towards net zero. 

For the third year, we present climate-related disclosures 
in accordance with the Companies (Strategic Report) 
(Climate-related Financial Disclosure) Regulations 2022, 
aligning with the requirements of the Task Force on 
Climate-related Financial Disclosures (TCFD). 

Ten fully endorses the TCFD recommendations and is 
dedicated to their implementation, ensuring comprehensive 
information is available to all stakeholders regarding our 
exposure to climate-related risks and opportunities in order 
to make well-informed decisions.

Throughout this year, we have built on the foundations laid in 
prior years to further enhance our understanding of climate-
related impacts and necessary disclosures relevant to the 
Group. We’ve diligently worked on establishing ambitious yet 
achievable targets for the Group and formalised our internal 
reporting structure for climate-related issues. 

Category

Governance

Description

The Group’s governance around climate-related risks and opportunities.

a.  Describe the Board’s oversight of 

climate-related risks and opportunities

b.  Describe management’s role in 

assessing and managing climate-related 
risks and opportunities

The Board maintains oversight of the Group’s Sustainable Business Strategy, 
which identifies climate-related risks and opportunities identified by the ESG 
Working Group, chaired by Jules Pancholi, Non-Executive Chairman. The ESG 
Working Group periodically updates the Audit and Risk Committee to consider 
ESG risks, including climate-related risks, and its mitigation plans. Material risks 
specific to climate change are monitored on the Group’s risk register, subject to 
regular scrutiny by both the Audit and Risk Committee and Board.

The ESG Working Group is made up of senior representatives from the operations, 
proposition, people, legal, and project management teams and plays a dynamic 
role in scrutinising potential risks and opportunities across all relevant geographic 
and functional areas of the business. Emerging risks or opportunities are 
deliberated during regular management meetings where suitable action or 
mitigation plans are agreed. These are periodically presented to the Audit and Risk 
Committee and the Board. Climate considerations are embedded in relevant 
strategic and operational risk management processes.

Strategy

The actual and potential impacts of climate-related risks and opportunities on the Group’s businesses, strategy, and 
financial planning.

a.  Describe the climate-related risks and 
opportunities the Group has identified 
over the short, medium, and long term

The tables below summarise the Group’s analysis of the key climate-related risks 
and opportunities over the short (pre-2030), medium (2030–40) and long (post-
2040) time periods. These opportunities and risks will continue to be reviewed 
and updated in response to the evolving landscape and as our climate-related 
strategy develops further.

b.  Describe the impact of climate-related 

risks and opportunities on the 
Group’s businesses, strategy, and 
financial planning

The tables below summarise the impact of climate-related risks and 
opportunities on the Group. As a low-impact digitally enabled service business 
committed to reducing carbon generated from our own business operations, 
climate-related considerations are embedded in relevant strategic and operational 
risk management processes.

c.  Describe the resilience of the Group’s 
strategy, taking into consideration 
different climate-related scenarios, 
including a 2°C or lower scenario

As identified in the tables below, the Group is resilient to most climate-related 
scenarios, including a 2°C or lower scenario. Climate-related factors introduce 
certain risks and uncertainties to the business; the Group has proved to be highly 
adaptable to operational and market challenges so the Board is confident that it 
will be able to adapt the business model and activities, if necessary, to mitigate 
any potential risks.

↑ Ten opens the London Stock Exchange as the first AIM-listed business to achieve B Corp certification

Category

Description

Risk management

How the Group identifies, assesses, and manages climate-related risks.

a.  Describe the Group’s processes for 
identifying, assessing and managing 
climate-related risks

The Board, and the Audit and Risk Committee oversee the Group’s risk 
management and internal control framework. The ESG Working Group identifies 
emerging climate-related risks and formulates mitigation plans. Material risks are 
included on the Group’s risk register, ensuring centralised documentation, review, 
and management of business risks. This process aims to establish appropriate 
mitigating measures and management plans for all identified risks. 

b.  Describe how processes for 

identifying, assessing, and managing 
climate-related risks are integrated into 
the Group’s overall risk management

Climate-related risks are considered in all relevant business decisions. To foster a 
culture of ongoing consideration for climate and environmental issues throughout 
our business, members of the ESG Committee are tasked with embedding the 
Group’s Sustainable Business Strategy within the business, through engaging the 
Senior Leadership Team. 

Metrics and targets

The metrics and targets used to assess and manage relevant climate-related risks and opportunities.

a.  Describe the metrics used by the Group 

to assess climate-related risks and 
opportunities in line with its strategy 
and risk management process

As a low-impact digitally enabled service business committed to reducing carbon 
generated from our own business operations, the Group measures the energy and 
greenhouse gas (GHG) emissions from global business activities involving the 
purchase of electricity for all offices, business mileage and air travel, from data 
centres and key cloud service providers, and related to our employees working 
remotely from home. 

The Group’s Scope 1, Scope 2 and Scope 3 GHG emissions are disclosed on 
pages 36 and 37. 

b.  Describe the targets used by the Group 
to manage climate-related risks and 
opportunities and performance 
against targets

As a growth business, the Group used intensity ratios based on the tonnes of CO2e 
and the megawatt hours per total £m of Net Revenue to monitor our global 
energy efficiency performance and carbon footprint over time. The Group is 
committed to reducing the ratio of energy usage and carbon emissions per total 
£m of Net Revenue based on like-for-like data available.

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Responsible Business continued

35

Climate scenario analysis
We recognise the importance of identifying and assessing the potential implications of a range of plausible future climate 
scenarios in order for the Group to effectively plan for and manage any risks that climate change poses to our business, as well 
as the opportunities that climate change mitigation and adaptation may create. 

The scenario analysis below outlines risks and opportunities related to climate change over the short (pre-2030), medium 
(2030–40) and long (post-2040) time periods and across the following two climate scenarios:

 ▪ Scenario 1: “High Carbon” scenario (>3°C) - “the bad scenario” in which greenhouse gas emissions reach increasingly 

destructive levels, leading to significant physical impacts from climate change.

 ▪ Scenario 2: “Low-Carbon” scenario (<2°C) – “the better scenario”, in which global temperature rise and greenhouse gas 

emissions are vigorously mitigated. However, in this scenario transitional risks persist. 

Table one: Climate change-related risks and opportunities
The tables below summarise the risks and opportunities identified as a result of the impacts of climate change on the business, 
as well as the maturity of our assessment (on a scale of 1 to 3): 

Risk/opportunity

Maturity of 
assessment

Climate change 
regulations 

2

Product and service 
adaptation

2

Investor and 
corporate client 
sentiment

2

Carbon taxation

2

Overview of risk/opportunity

Business response 

Risk: Changes in laws or regulatory 
interpretations may impact our operations, 
leading to potential penalties for 
non-compliance and increased operating 
costs to meet regulatory obligations. 
Stringent climate reporting requirements 
could also elevate expenses related 
to emissions tracking, reporting, 
and verification.

Risk: Revenue loss if the Group fails to 
adapt in the face of increasing awareness 
for climate-friendly services and products.

Opportunity: If the Group adapts to meet 
potential increase in climate-related 
demand, it could present an opportunity 
for revenue growth.

Risk: Investment loss if the Group fails 
to meet increasing stakeholder and 
investor expectations on climate action 
and disclosures. 

Opportunity: Greater investment from 
stakeholders and investors as a result of 
a robust response to the climate agenda.

Actively track regulatory and industry 
changes, seeking legal and industry expertise 
when necessary. ESG Working Group 
addresses new climate compliance 
obligations. Our governance processes are 
designed to prevent any misstatements in 
external reporting.

Actively developing a climate conscious 
product proposition within the Group’s 
adaptable business model to support 
members through the low-carbon transition. 
Innovating to capitalise on opportunities and 
aiding members and corporate clients in 
adapting to and mitigating climate change 
effects. Increased corporate client enquiries, 
particularly from financial institutions, 
indicate a demand for product alignment 
with climate strategies. Further details on 
page 31.

Actively minimising our climate impact and 
transparently disclosing our climate and 
broader ESG performance through the 
Annual Report, B Corp assessments, CDP, 
and Integrum. This commitment is aimed at 
sustaining our strong reputation with both 
current and future investors.

Risk: Although our operations are not 
emissions intensive, the implementation 
of external carbon pricing could increase 
operational expenses directly or indirectly 
through higher supplier costs, mainly 
related to energy. 

The Group’s Sustainable Business Strategy 
mitigates the risk of carbon pricing in our 
operations and supply chain. Our supplier 
engagement programme lessens exposure 
to carbon taxation on purchased goods 
and services.

Risk: Reduction in member activity as 
a result of increased targeted carbon 
taxation, especially in the travel industry.

The memberbase is less sensitive to price 
increases than the wider population and 
our member engagement strategy seeks to 
provide low-carbon alternative. 

Risk/opportunity

Maturity of 
assessment

Rising temperatures 
and energy demand

1

Extreme weather 
conditions

Climate migration

1

1

Overview of risk/opportunity

Business response 

Risk: Increased operational expenses, due 
to heightened energy demand for running 
our operations. This includes cooling for 
data centres, particularly with the 
potential rise in external temperatures.

Actively implementing energy efficiency 
measures and transitioning to cloud-based 
service providers to diminish our 
cooling demands.

Risk: Disruption to product and service 
offerings and demand for services as a 
result of extreme weather events and 
expense from property damage. 

Robust business continuity plans in place to 
maintain operations across 20 locations 
globally and well-rehearsed 
remote operations. 

Risk: Volatile market environment due to 
rapidly changing and unpredictable 
weather and climate conditions.

Global service offering and operations will 
enable adaptation to change as a result of 
climate migration. 

All assessments are still in progress. In the coming year we will continue to monitor and assess each risk as we are able to 
better observe them. 

Table two: Risks by climate scenario and time frame
The table below summarises the areas considered as part of our assessment of the potential risks of climate change on the 
business and the expected financial impact each may have, using the following definitions:

Low Financial Impact: Minor fluctuations in revenue or expenses that have a limited effect on the company’s overall financial 
stability and are easily manageable with existing resources.

Medium Financial Impact: Noticeable changes in revenue or expenses with a moderate impact on profit margins, requiring some 
adjustments and strategic management.

High Financial Impact: Substantial fluctuations in revenue or expenses leading to a significant impact on profit margins, 
demanding urgent and comprehensive financial strategies for recovery and sustainability. 

Transition risks by climate scenario and time frame

Financial impact over time frame

Risk

Financial impact

Scenario

Pre-2030

2030–40

Post-2040

Climate change 
regulations 

Potential penalties for non-compliance 
and increased operating costs to meet 
regulatory obligations.

Low carbon

High 

High carbon

High

Product and 
service adaptation

Revenue loss if the Group fails to adapt 
in the face of increasing awareness for 
climate-friendly services and products.

Low carbon

Medium 

High carbon

High

High 

High

High 

High

Investor and 
corporate client 
sentiment

Investment loss if the Group fails to meet 
increasing stakeholder and investor 
expectations on climate action and disclosures.

Low carbon

Medium 

Medium 

High carbon

Medium

High

High 

High

High 

High

High 

High

Carbon taxation

Increased cost of products, services, 
and partnerships. 

Rising 
temperatures and 
energy demand

Increased cost of resources to fulfil 
service demands.

Extreme weather 
events

Decrease in demand for services as a result of 
weather conditions.

Low carbon

Medium 

Medium 

Medium 

High carbon

High

High

High

Low carbon

Low 

Medium 

Medium 

High carbon

High

High

High

Low carbon

Low 

Medium 

Medium 

High carbon

Low

Climate migration Societal-level change in consumer and market 

Low carbon

Medium 

behaviour as a result of climate change.

High carbon

High

High

High 

High

High

High 

High

Transition risks pose a substantial financial challenge if they are not adequately addressed in a timely manner. It will be critical 
for Ten to meet the climate action expectations of members, corporate clients, investors, and consumers with deft execution of 
its climate strategy.

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Responsible Business continued

37

Climate scenario analysis continued
Table three: Opportunities by climate scenario and time frame
The table below summarises the potential climate-related opportunities identified as part of our assessment of the potential 
impacts of climate change on the business.

Opportunities by climate scenario and time frame

Financial impact over time frame

Opportunity

Financial impact

Scenario

Pre-2030

2030–40

Post-2040

Product and 
service adaptation

If the Group adapts to meet potential increase 
in climate-related demand, it could presents 
an opportunity for revenue growth.

Low carbon

Medium 

High 

High 

High carbon

Medium

Medium

Medium

Investor and 
corporate client 
sentiment

Greater investment from stakeholders and 
investors as a result of a robust response to 
the climate agenda.

Low carbon

Medium 

High 

High 

High carbon

Medium

Medium

Medium

Table 2: Annual changes in greenhouse gas (GHG) emissions and energy use (kWh) by Scope

Scope 1

Scope 2

Annual percentage change  
in kilowatt hours of energy (%)

Annual percentage change in tonnes  
of carbon dioxide equivalent (%)

2023

2022

2021

2020

2023

2022

2021

2020

— 

— 

 — 

 — 

—

 — 

 — 

 — 

a)  UK electricity 

(8%)

11%

(39%)

— 

(11%)

20%

(44%)

— 

b)   Rest of world electricity 

(excluding serviced offices)

(3%)

31%

c)  Serviced offices electricity 

(8%)

— 

— 

 — 

Carbon taxation

The memberbase are less sensitive to price 
increases than the wider population and our 
member engagement strategy seeks to provide 
low-carbon alternative.

Low carbon

Medium 

Medium 

Medium 

Scope 3

High carbon

Medium

Medium

Medium

a)  UK refunded mileage

326%

216%

(98%)

Carbon emissions 
The Group reports its Scope 1, 2, and 3 carbon emissions under the Streamlined Energy and Carbon Reporting (SECR) 
framework for the fourth year running. These include energy and GHG emissions from global business activities involving the 
purchase of electricity for all offices, business mileage and air travel, from data centres and key cloud service providers, and 
related to our employees working remotely from home. 

Tables 1 and 2 below show the energy and GHG emissions from these business activities in kWh and tCO2e and the percentage 
change when compared to the prior year(s). 

Table 3 below shows the Group’s selected intensity ratios by year, based on the tonnes of CO2e and the megawatt hours per 
total £m of Net Revenue. These ratios are used to monitor our global energy efficiency performance and carbon footprint over 
time. The analysis indicates that the Group’s intensity ratios have reduced year on year since 2020. 

Table 1: Greenhouse gas (GHG) emissions and energy use (kWh) by Scope

Scope 1

Scope 2

Kilowatt hours of energy (kWh)

Tonnes of carbon dioxide  
equivalent (tCO2e)

2023

2022

2021

2020

2023

2022

2021

2020

— 

— 

 — 

 — 

— 

 — 

 — 

 — 

a)  UK electricity 

230,525 

251,766 

227,424

372,294

51.87 

58.19 

48.29

86.80

b)   Rest of world electricity  

(excluding serviced offices)

242,302

248,589 

189,609

c)  Serviced offices electricity 

189,477

205,689 

 — 

— 

 — 

49.67 

 56.66 

88.55

47.95 

 49.23 

 — 

— 

 — 

Scope 3

a)  UK refunded mileage

14,509

3,408 

1,077*

45,403* 

2.81 

 0.66 

0.20

8.78 

b)  Rest of world refunded mileage

37,017 

26,915 

 9,929*

 — 

7.16 

 5.20 

1.92

c)  Global air travel

1,043,520 

542,744 

d)  Data centres and key cloud providers

12,829

12,145 

e)  Remote working 

4,223,387  3,303,066 

 — 

 — 

 — 

 — 

201.80 

 104.96 

 — 

 — 

2.48 

 2.35 

816.72 

 638.75 

 — 

 — 

 — 

— 

 — 

 — 

 — 

Total emissions (Scope 1, 2 and 3)

5,993,566  4,594,322

428,039 

 417,697 

1,180.46

916.00

 138.96 

 95.58 

*  Scope 3 energy usage for prior years recalculated using UK government’s GHG Conversion Factors for Company Reporting (2021) for increased accuracy.

 — 

 — 

— 

 — 

 — 

 — 

 — 

(12%)

(36%)

(3%)

 — 

— 

 — 

326%

230%

(98%)

38%

171%

92%

6%

28%

—

 — 

 — 

— 

 — 

 — 

 — 

 — 

 — 

— 

 — 

 — 

 — 

 — 

b)  Rest of world refunded mileage

38%

171%

c)  Global air travel

d)  Data centres and key cloud providers

e)  Remote working 

92%

6%

28%

— 

— 

 — 

— 

 — 

 — 

 — 

Table 3: Intensity ratio per £m of Net Revenue (tCO2e/£m / MWh/£m)

Megawatt hours of energy per £m  
of Net Revenue (MWh/£m)

Tonnes of carbon dioxide equivalent per £m 
of Net Revenue (tCO2e/£m)

2023

2022

2021

2020

2023

2022

2021

2020

Scope 2 a) and Scope 3 a) 

3.89

 5.45 

 6.59 

 9.43 

0.87

 1.26 

 1.40 

 2.16 

Scope 2 a) and b) and Scope 3 a) and b)

8.32

11.34 

 12.34 

Scope 2 a) to e) and Scope 3 a) to c)

95.14

98.17 

— 

 — 

— 

1.77

 2.58 

 4.00 

18.74

 19.57 

— 

 — 

— 

SECR methodology
The figures quoted in Scope 2 a) UK electricity include data from meter readings from the UK office only whereas Scope 2 
b) Rest of world electricity (excluding serviced offices) includes data from meter readings or estimates from the Group’s 
non-serviced offices and Scope 2 c) Serviced offices electricity is an estimate of electricity usage at the Group’s serviced offices. 

The figures quoted in Scope 3 a) UK refunded mileage include refunded business mileage from the UK only whereas Scope 3 
b) Rest of world includes refunded mileage from the rest of the world. Refunded business mileage has been classed as Scope 3 
as Ten does not own the assets. We have restated prior year emissions from refunded mileage using up to date conversion 
factors. Scope 3 c) Global air travel includes global air travel by employees during the period. 

The figures quoted in Scope 3 d) Data centres and key cloud providers include data from three of the Group’s global data 
centres and the use of Amazon Web Services. 

The figure quoted in Scope 3 e) Remote working is an estimate of energy consumption by our staff when working from home 
using EcoAct’s Homeworking and Commuting Tool. 

Conversion factors used to calculate 2023 emissions and recalculate 2021 and 2022 emissions were taken from the UK 
government’s GHG Conversion Factors for Company Reporting (2021) to calculate emissions for Scope 2 and 3. An average CO2e 
factor has been applied to the refunded business mileage as individual private vehicle details have not been provided. 

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Stakeholder Engagement (S. 172)

39

How the Board 
engages stakeholders 

The Group has a number of stakeholders in 
the business with sometimes differing needs, 
all of which need to be understood by the 
Board and fairly considered when making 
decisions about the business that may have 
an impact on them. 

c) 

 the need to foster the Group’s business partnerships with 
suppliers, customers and others; 

d)   the impact of the Group’s operations on the community 

and the environment; 

e)   the desirability of the Group maintaining a reputation for 

high standards of business conduct; and 

f)  the need to act fairly between members of the Group.  

Under Section 172(1) of the Companies Act 2006, the directors 
of a company have a duty to promote the success of the 
company for the benefit of its shareholders and wider 
stakeholders when making decisions. In doing so, the Board 
has regard (amongst other matters) to: 

a)  the likely consequences of any decision in the long term; 

b)   the interests of the Group’s employees; 

This year, Ten has become a certified B Corp, further 
formalising the Board’s commitment to growing a sustainable 
business and will have significant positive effects on the Group 
and stakeholders, as further detailed on pages 38 and 39.

Here is a summary of how the Board engages with some of 
the Group’s main stakeholder groups: 

Shareholders

 ▪ The Board ensures open and meaningful dialogue with all shareholders, 

 ▪ In-person, virtual, and hybrid shareholder meetings and investor 

treating them fairly and equally.

events with good attendance and positive feedback.

 ▪ Regular engagement by the CEO and CFO with market analysts and 

 ▪ Ongoing commitment to a range of attendance options and 

institutional shareholders through individual meetings.

informative online content.

 ▪ Updates on shareholder engagement and analyst commentary received, 

along with feedback from corporate brokers on investor perception.

Members 

 ▪ Member engagement is a top priority, influencing every decision 

 ▪ Continuous assessment of member satisfaction and feedback, 

within the business.

including through NPS.

 ▪ Various channels, including content, eCRM, Ten Digital Platform, and 

 ▪ Emphasis on anticipating and influencing members’ current and 

Lifestyle Managers, are used to engage with members.

future lifestyle needs.

For more information about our member proposition see pages 14 to 17.

Corporate clients 

 ▪ Proactive engagement with corporate clients is crucial for business 

 ▪ Detailed updates on client engagement provided to the Board by 

growth and revenue.

the Client Services Director.

 ▪ Senior management and the corporate client services team 

maintain regular communication with clients.

 ▪ CEO and selected Board members regularly meet with existing 
and potential corporate clients to strengthen relationships.

For more information about our corporate clients, see pages 18 and 19.

Employees 

 ▪ Employees, spread globally, are integral to providing high-quality 

 ▪ Annual employee satisfaction monitoring with actionable steps 

and innovative services.

reported to the Board.

 ▪ Various methods, including the OKR goal-setting framework, 
ensure employee feedback informs the business direction.

For more information about our commitment to responsible business, 
see pages 24 to 29.

Strategic supplier partners 

 ▪ Strong relationships with strategic supplier partners contribute 

to delivering value to members.

 ▪ Engagement with IT, technology, payment services, and telephony 

providers for operational efficiencies.

 ▪ Proposition specialists leverage combined buying power to 

enhance service proposition.

 ▪ Updates on key strategic partners provided to the Board, along 
with approval of capital expenditure through a sustainable 
procurement process.

 ▪ Commitment to high standards and prompt invoice payment.

For more information about our supplier partnerships, see pages 14 to 17.

The disclosures set out in the table below are some examples of how the Board has had regard to the matters set out in 
Section 172(1)(a) to (f) when discharging its Section 172 duties and the effect of that on certain decisions taken by it and how the 
Board seeks to ensure effective and continuous engagement with its stakeholders.

Board decision 

Stakeholders affected

Strategic, operational, financial, and Section 172 considerations 

Approval of the Group’s budget, 
including the adjustments to 
headcount and continued 
investment in the Group’s 
proprietary technology, 
communications, and content

Members

Shareholders

Corporate clients

Employees 

Strategic supplier partners

 ▪ Maintain the Group’s competitive advantage 

 ▪ Improve the member proposition and increase efficiencies through 

advancements in digitalisation, which drives profitability 

 ▪ Group cash and working capital requirements

Continuous collaboration with corporate clients and member feedback guides 
investment decisions, while employee input is considered in establishing 
operational budgets.

Appointment of a new 
Executive Director 

Members

Shareholders

Corporate clients

Employees 

 ▪ Ensure alignment with the Company’s strategic goals

 ▪ Assessed industry expertise and leadership qualities

 ▪ Assess past roles for operational expertise

 ▪ Consider collaboration and execution skills

 ▪ Consider history of contributing to revenue growth

Application for 
B Corp certification

Members

Shareholders

Corporate clients

Employees 

Strategic supplier partners

The ESG Working Group’s 
recommendations, including 
the expansion of the Group’s 
TCFD and SECR monitoring 
and climate transition planning 

Members

Shareholders

Corporate clients

Employees 

Strategic supplier partners

Environment 

 ▪ Evaluate alignment with succession planning and legal compliance

As part of the succession planning process, the Nomination Committee engages 
with shareholders and stakeholders to understand the Board’s demands and 
determine the optimal skill mix needed.

 ▪ Align with the rising ESG priorities of Ten’s existing and prospective 

corporate clients

 ▪ Demonstrate Ten’s ESG credentials to existing and prospective shareholders, 

members, supplier partners and other stakeholders

 ▪ A competitive advantage as a leader in responsible business practices

 ▪ Help attract and retain people who share Ten’s values and want to further 

the Group’s mission

The Board engaged institutional shareholders, corporate clients, employees, 
and supplier partners throughout the B Corp application process, receiving 
overwhelming support. Shareholders voted in favour of amending Ten’s Articles 
to prepare for certification.

 ▪ Drive the Group towards its ambition to reduce its direct and indirect 

impacts on the environment

 ▪ Communicate to investors how we manage the challenges and opportunities 

of climate change

 ▪ Identify risks and opportunities likely to arise as a result of global warming

 ▪ Regulatory and environmental compliance

The ESG Working Group engages institutional shareholders when assessing 
resources to monitor and plan for climate changes, considering potential 
effects on employees and other stakeholders.

Invoice financing facility and 
other debt 

Shareholders

 ▪ Group cash and working capital requirements 

Corporate clients

 ▪ Operational requirements of expanding existing and launching new corporate 

client programmes 

 ▪ Legal and compliance requirements for related party transactions

 ▪ Whether the terms of the related party loan were fair and reasonable as 

far as the shareholders were concerned 

The Audit and Risk Committee, along with the Board, closely oversees the 
Group’s financial performance against forecasts and prudently manages working 
capital to ensure robust financial management for stakeholders’ benefit.

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Risk Management 

41

Managing our risk 

The Board considers the risks set out below to be the principal risks to the Group’s business. 
The risks facing the Group are monitored and mitigated using a risk management and internal 
control framework, as further described on page 59 of the Corporate Governance Statement 
and page 61 of the Audit and Risk Committee Report. 

The Board recognises that the nature and scope of risks can change and there may be other risks to which the Group is 
exposed so the list is not intended to be exhaustive.

Description 

Mitigation strategies 

Change in 2023

Finance/macroeconomic

Financial resources

Financial Management: Risk 
of hindering future growth due to 
inadequate financial management.

Cost Escalation or Revenue Reduction: 
Threat of reduced profitability and 
insufficient cash reserves.

Working Capital Shortfall: Potential 
cash inadequacy to meet crucial 
working capital requirements.

Incorrect Tax Payments: Risk of 
penalties due to inaccuracies in tax 
payments.

Foreign Exchange Exposure: 
Vulnerability to losses from currency 
fluctuations.

Control Failure or Fraud: Risks 
associated with potential financial 
losses due to control failures or 
fraudulent activities.

Robust Financial Planning: The Group’s adept 
finance team oversees a responsive financial 
planning process, facilitating accurate 
forecasts of ongoing liquidity requirements.

Debt Increased to Support Working 
Capital: The Group raised additional 
debt to fund working capital cash flow 
requirements.

Prudent Cash Management: Implementation 
of prudent cash management, including 
securing debt, to sustain working capital 
requirements.

Invoice Financing Facility Initiated: 
An invoice financing facility was 
established with the Group’s bank 
during the period.

External Professional Expertise: Utilisation of 
external professional expertise for tax and 
other specialised areas to ensure accuracy 
and compliance.

Robust Financial Systems: Deployment of 
robust financial systems to strengthen 
controls and reporting, allowing for continual 
review and oversight.

Foreign Currency Monitoring: Active 
monitoring of foreign currency sensitivities 
and leveraging natural hedging strategies 
to mitigate risks associated with 
currency fluctuations.

Enhancement of Back-Office 
Functions: Financial and other 
back-office functions were developed, 
coupled with the implementation of 
advanced financial systems to 
augment capacity.

Control Framework Strengthened: 
Ongoing efforts to review and 
enhance the control framework 
included the establishment of 
standard operating procedures. 

Global events, and global economic and political factors 

External Event Risks: The re-emergence 
of travel restrictions, the ongoing war 
in Ukraine, the Israel-Hamas war, and 
other geopolitical events pose potential 
threats to member activity and 
revenue. Vigilance and adaptive 
strategies are crucial to navigate 
uncertainties arising from 
these external factors.

Economic Downturn and Inflation: 
A general economic downturn and 
the cost-of-living crisis, marked by 
inflation, introduce challenges. 
Proactive measures, such as robust 
financial planning and cost 
management, are essential to mitigate 
the impact of economic uncertainties 
on the organisation’s financial health.

Flexibility and Tailoring: Ten adapts working 
practices and member propositions to 
lifestyle needs and corporate client 
demands, effectively managing demand and 
revenue in challenging scenarios.

Business Resilience and Adaptability: 
Despite minimal impact from 
COVID-19 this year, the business 
maintains preparedness to adapt to 
potential effects of geopolitical events.

Leadership Oversight and Responsive Pricing: 
The Senior Leadership Team and the Board 
vigilantly monitor regional macroeconomic 
changes, adjusting pricing structures to 
navigate the evolving economic environment 
and external cost pressures.

Inflation and Cost Challenges: Rising 
regional inflation and cost of living 
pressures have escalated operational 
costs, prompting necessary price 
adjustments with corporate clients 
throughout the year. The business 
demonstrates adaptability in response 
to economic challenges to maintain 
operational stability.

Description 

Mitigation strategies 

Change in 2023

Finance/macroeconomic continued

Regulatory and compliance

Compliance With Diverse regulations: 
The business faces potential risks 
related to non-compliance with a range 
of regulatory standards, encompassing 
travel, data protection, privacy, 
employment law, tax, financial 
regulations, and consumer law.

Consequences of Non-Compliance: 
Non-compliance may result in potential 
fines, penalties, or legal proceedings, 
posing financial and operational risks.

Comprehensive Oversight: Legal, compliance, 
finance, and HR teams closely monitor 
industry-specific and local regulations, 
seeking external advice as needed.

Data Protection Priority: The Group maintains 
robust GDPR compliance procedures, 
ensuring the protection of sensitive data.

Policy Adherence and Training: Group policies 
are consistently upheld, with ongoing training 
to foster a culture of compliance.

Proactive Client Audits: Regular client, PCI 
DSS and SOC Type 2 audits ensure business 
practices align with regulatory and 
contractual obligations.

Internal Policy Adherence: Failure to 
comply with internal policies and 
procedures poses a risk of financial 
losses and operational disruptions.

Reputational Impact: Regulatory 
breaches carry the risk of adverse 
publicity, potentially impacting revenue 
growth and profitability as customers 
and stakeholders may react negatively 
to perceived non-compliance.

Environment, Social and Governance (ESG)

ESG Ambitions: Failure to meet ESG 
ambitions may impact the Group’s 
growth and reputation. 

Climatic Risks: Climatic risks, such as 
natural disasters and changes in legal 
frameworks, pose challenges to supply 
chains and member behaviours.

ESG Working Group Leadership: The ESG 
Working Group, reporting to the Board, and 
the Audit and Risk Committee, formulates 
and implements the Group’s Sustainable 
Business Strategy, emphasising transparency 
and positive operational changes.

B Corp Certification: The Group applied 
for B Corp certification to formalise its 
commitment to sustainable business 
practices and align with rising ESG priorities.

Stable Global Footprint: The Group’s 
global footprint remained largely 
unchanged throughout the period.

Compliance: No compliance breaches 
were identified in 2023, indicating a 
commitment to maintaining regulatory 
standards.

Enhanced Data Privacy Measures: Data 
privacy arrangements were updated, 
with revisions to the Group’s Data 
Processing Agreements and 
International Data Transfer 
Agreements, showcasing a proactive 
approach to safeguarding data.

B Corp Certification: The Group 
successfully secured B Corp 
certification, affirming its commitment 
to sustainable business practices.

Global DEI Programme Expansion: 
The Global Diversity, Equity, and 
Inclusion Council expanded its 
DEI Programme, reflecting a 
commitment to fostering diversity, 
equity, and inclusion.

Enhanced Monitoring and Disclosure: 
The Group enhanced monitoring and 
disclosure of DEI and carbon 
emissions, showcasing a dedication to 
transparency and accountability.

Reduced Energy Usage and Carbon 
Emissions: The Group achieved a 
reduction in the ratio of energy usage 
and carbon emissions per total £m 
of Net Revenue, demonstrating 
progress towards environmental 
sustainability goals.

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Risk Management continued

43

Description 

TECHNOLOGY

Mitigation strategies 

Change in 2023

Digital strategy management and changes

Digital Imperative: The Group’s market 
share and competitive advantage 
heavily depend on its digital strategy, 
particularly the performance of the 
proprietary Ten Digital Platform, 
TenMAID, and other digital elements. 
Failure or underperformance could 
lead to operational disruption, 
regulatory fines, and contractual risks.

Continuous Digital Strategy Investment: 
Sustained investment in the Group’s 
digital strategy to ensure future 
business performance.

Board Commitment to IT Investment: The 
Board exhibits ongoing commitment to IT 
investment, reinforcing operational efficiency 
and data management while enhancing 
cybersecurity defences.

Robust Back-Up and Recovery Protocols: 
Implementation of robust back-up and 
recovery processes and procedures to 
minimise service disruption risks.

Data security and cybersecurity management

Data Security and Resilience: Failure to 
provide a resilient platform or prevent 
data loss due to security threats poses 
significant operational and contractual 
risks. The digitalisation of services 
requires robust safeguards to protect 
member data and comply with privacy 
regulations, including GDPR. 

New Technologies: Utilising new 
technologies, including AI, may 
introduce new risks, as the increased 
complexity and interconnectedness of 
AI systems may expose vulnerabilities, 
leading to potential data breaches, 
unauthorised access, and compromise 
of sensitive information.

Investment In Security Software and 
Processes: Continuous investment in 
“best-in-class” security software and 
processes, including external penetration 
testing, endorsed by the Board.

Employee Security Training: Regular security 
training for employees to enhance awareness 
and response capabilities.

PCI DSS and SOC Type 2 Compliance: The 
Group maintains Payment Card Industry Data 
Security Standard Level 1 (PCI DSS) 
certification and SOC Type 2 compliance.

Audits and Penetration Testing: Annual PCI 
DSS and SOC Type 2 audits, along with 
penetration tests by independent external 
auditors, supplement internal checks and 
those conducted by corporate clients.

Substantial Digital Investment: £13.9m 
(2022: £13.6m) was invested in 
proprietary digital platforms, 
communications, and technologies, 
emphasising the Group’s commitment 
to digital advancement.

Ten Digital Platform Expansion: The 
Ten Digital Platform is now live with 
over 50 corporate client brands 
globally, showcasing a significant 
expansion from the previous year.

Continuous Platform Improvements: 
Key improvements were developed for 
the Ten Digital Platform, enhancing its 
capabilities and ensuring continued 
relevance in the market.

Evolving Cybersecurity Landscape: 
Despite ongoing mitigation efforts, the 
general risk of cybersecurity attacks 
across companies has increased.

No Major Cyber Incidents: No major 
cyber incidents were reported during 
the year, indicating the effectiveness 
of cybersecurity measures.

Retention of Accreditation and 
certification: The Group retained its 
PCI DSS Level 1 accreditation and SOC 
Type 2 certification, reinforcing its 
commitment to data security and 
compliance.

Description 

OPERATIONAL

Recruitment and retention of talent

People-Related Risks: Failure to 
manage people-related risks, 
potentially leading to a loss of 
organisational culture and causing 
operational or strategic disruptions. 
The Group’s success hinges on 
retaining talent, requiring ongoing 
efforts to attract, motivate, develop, 
and retain skilled employees.

Corporate clients and competition 

Corporate Contracts: Most of the 
Group’s Net Revenue is derived from 
contracts with corporate clients. 
Failure to secure, renew, or comply 
with contract terms could impact 
revenue and profitability. 

Optimising Operational Efficiency and 
Price Alignment: Operational 
inefficiencies or price misalignment 
may affect contract profitability and 
lead to client loss. 

Supplier partners

Supplier Partnerships: The Group relies 
on supplier partners for critical 
business services and goods. Risks 
include challenges in managing cost 
pressures in the supply chain and 
potential service disruptions due to 
underperforming suppliers.

Mitigation strategies 

Change in 2023

Competitive Compensation: Regular reviews 
of salaries, bonuses, and share options to 
ensure fair compensation for staff.

Flexible Working: Continued provision of 
flexible working arrangements where 
appropriate.

Employee Satisfaction Focus: Ongoing 
monitoring of annual employee satisfaction 
with proactive measures to address concerns 
and dissatisfaction.

Staff Development Emphasis: Sustained 
focus on staff development, exemplified by 
the Group’s Global Leadership Programme.

Strong Sales Pipeline: The Group maintains a 
robust sales pipeline to ensure a steady 
influx of new contracts.

Client Engagement and Data-Driven 
Monitoring: The corporate client services 
team engages with key contacts daily, 
delivering data-driven reporting to monitor 
compliance with service levels and 
demonstrate the return on investment.

Regular Pricing and Commercial Term 
Reviews: Ongoing reviews of pricing and other 
commercial terms to maintain competitiveness.

Competitive Advantage Through Ten Digital 
Platform: The Group sustains a competitive 
edge through its market-leading Ten Digital 
Platform.

Salary Pressures From Regional 
Inflation: Increased salary pressures 
due to regional wage inflation and 
competitive recruitment markets.

Management Succession and 
Development: Augmented emphasis 
on management succession planning 
and development initiatives.

Global Leadership Programme: Graduates 
from the Group’s Global Leadership 
Programme achieving promotions and 
taking on mentorship roles.

Expansion of DEI Programme: 
Expansion of the Group’s Diversity, 
Equity, and Inclusion (DEI) Programme 
to foster inclusion and ensure equality 
of opportunity.

Contract Retention and Acquisition: 
The Group successfully retained all 
Material Contracts up for renewal and 
secured four new Material Contracts.

Client Confidence: Confidence of both 
existing and new corporate clients has 
returned, signalling continued recovery 
from the effects of COVID-19.

Strategic Price Adjustments: Some 
agreed-upon price increases with 
corporate clients, driven by the 
perceived value of services and a 
robust competitive position.

Robust Commercial Relations: The Group 
maintains strong commercial and contractual 
relations with critical supplier partners.

Alternative Supplier Planning: The business 
has a clear understanding of alternative 
supplier options in the market, and a 
tested recovery protocol is in place 
for potential disruptions.

Due Diligence Checks: Initial and regular 
due diligence checks are conducted on key 
supplier partners, assessing creditworthiness 
and ensuring compliance with contracts 
and regulations.

Supplier Code of Conduct: Expansion of 
the Supplier Code of Conduct establishes 
minimum standards and transparency 
expectations from key supplier partners.

Strategic Partnerships: New strategic 
partnerships were formed with hotel, 
ticketing, restaurant, and travel 
suppliers to enhance Ten’s member 
proposition.

Technology Provider Reviews: Reviews 
were conducted on key technology, IT, 
and cloud providers to ensure their 
continued reliability and performance.

Expansion of the Supplier Code of 
Conduct: The expansion of the 
Supplier Code of Conduct was 
initiated, outlining updated standards 
and transparency expectations 
from key supplier partners.

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202344

Financial Review

45

Alan Donald
Chief Financial Officer

Net Revenue increased by 35% to £63.0m. The growth in Net 
Revenue has been driven by strong growth in both corporate 
revenue and supplier revenue. 
Record Adjusted EBITDA profitability at £12.0m, delivering an 
inflexion point for the business as we made our maiden profit 
before tax of £0.9m since IPO in November 2017.
As a result, the Adjusted EBITDA margin increased to 19.1% and 
the operating cashflow of the Group increased to £11.5m.” 

Strong growth during the year has 
delivered record Net Revenues, 
Profits and Operating Cashflow

Net Revenue 

£63.0m 
+35%

(2022: £46.8m) 

Adjusted EBITDA

£12.0m 
+145% 

(2022: £4.9m) 

Revenue 

Corporate revenue 

Supplier revenue 

Net Revenue 

Operating expenses and other income 

Adjusted EBITDA 

Adjusted EBITDA % 

Depreciation 

Amortisation 

Share-based payments 

Exceptional items charge 

Operating profit/(loss) before interest 
and tax 

Net finance expense and 
foreign exchange 

Profit/(loss) before taxation 

Taxation credit/(expense) 

Profit/(loss) for the period 

Profit/(loss) after tax %

Net cash 

2023
£m

66.7

55.6

7.4

2022
£m

48.7 

41.1 

5.7 

63.0

(51.0)

46.8 

(41.9) 

12.0

4.9

19.1% 

10.4% 

(2.9)

(5.3)

(0.9)

(1.1)

(2.7) 

(4.6) 

(0.5)

(0.8) 

Adjusted EBITDA 
Adjusted EBITDA is not a statutory measure; however, 
the Board believes it is appropriate to include this as an 
additional metric as it is one of the main measures of 
performance used by the Board. It reflects the underlying 
profitability of our business operations, excluding amortisation 
of investment in platform infrastructures, exceptional charges, 
and share-based payment expenses and related taxes. 

Revenue and Net Revenue 
Revenue for the twelve months to 31 August 2023 was £66.7m, 
up 37% on the twelve months to 31 August 2022 (2022: £48.7m). 
Net Revenue13 for the twelve months to 31 August 2023 was 
£63.0m, up 35% compared to the prior year (2022: £46.8m), 
29% at constant currency. Net Revenue, which includes the 
direct cost of sales relating to member transactions managed 
by the Group, is Ten’s preferred measure of revenue as it 
includes the cost of member transactions where Ten is the 
principal service provider (i.e., cost of airline tickets packaged 
with hotels under the Group’s ATOL licences). 

1.8

(3.7) 

(0.9)

(0.1) 

The uplift in Net Revenue of 35% was principally driven by 
record active member numbers and requests which have 
helped to grow both corporate revenue and supplier revenue 
to its highest levels. 

(3.8) 

(0.5) 

The graph below provides a five-year history of Net Revenue. 
This highlights the strong growth over the past two years 
post the impact of the pandemic in 2020 and 2021.

0.9

3.6

4.5

(4.3) 

Net Revenue (£m)

6.7% 

(8.8%)

3.7 

3.2 

45.8

5.5
40.3

44.2
3.3

40.9

46.8

5.7
41.1

34.7
2.8

31.9

63.0

7.4

55.6

2019

2020

2021

2022

2023

  Corporate revenue 

  Supplier revenue

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202346

Financial Review continued

47

Contract analysis 
The following tables set out an analysis of our contracts by 
size and by region. We have analysed only our Material 
Contracts. Note, the contract size is based on the annualised 
value paid or expected to be paid by the corporate client for 
the provision of concierge and related services by Ten. This 
does not include the revenue generated from supplier 
partners through the provision of these concierge services. 

Contract by size 

2023 

2022 

Change 

Extra Large 

Large 

Medium 

3 

6 

19 

28 

3 

6 

19 

28 

— 

— 

—

—

Contract by region 

2023 

2022 

Change 

Europe

Americas 

AMEA

Global 

10 

11 

6 

1 

28

10 

11 

6 

1 

28 

—

—

—

—

—

The Group has retained all material contracts in the year 
which has helped to generate record revenues in the year. 
Although the number of Material Contracts have not 
increased during the period, a number of new mandates won 
have augmented existing Material Contracts, including the 
expansion of a digitally enabled concierge programme in the 
Americas for premium customers.

Regional analysis 
While there is a clear overlap between the geographic 
location of our corporate clients and their members’ 
requests, members use our concierge services across all the 
regions. Net Revenue by region reflects our servicing location 
rather than the location of our corporate clients. This allows 
us to track the efficiency and profitability of our operations 
around the world and is therefore presented on this basis.

In the year, we have changed the regional structure to align to 
the operational management of the Group with Middle East 
and Africa moving from EMEA to Asia. This has created two 
new regions: Europe, and Asia Middle East and Africa (AMEA). 
Prior year figures have been restated to reflect this change.  

Net Revenue 

Europe

Americas 

AMEA

2023
£m 

25.9

25.8

11.3

2022
£m 

% 
change 

20.6

16.5

9.7

26% 

56% 

16% 

63.0

46.8

35% 

In Europe, Net Revenue increased by 26%. The Group has 
continued to drive growth in existing corporate contracts 
through strong member proposition and offers. This has led to 
record levels of revenue being generated from these 
relationships. Member activity has also reached record levels 
which has driven growth in supplier revenue in the region.    

Americas Net Revenue grew significantly in the year, an 
increase of 56%. The growth in this region was driven by 
increased member activity across the region as the Group 
benefited from the full year trading of contracts launched 
just prior to the impact of the pandemic and expansions 
secured during the period. 

In AMEA, Net Revenue grew by 16%, lower than other regions 
as pandemic restrictions took longer to be lifted at the start 
of the financial year. 

Operating expenses and other income 
Operating expenses and other income increased by £9.1m to 
£51.0m, an increase of 22% (2022: £41.9m). The increase in 
cost was principally driven by additional headcount required 
to service the uplift in activity across the business. Average 
number of employees in the year has grown by 13% to 1,244 
(2022: 1,101). The lower increase in Operating expenses and 
headcount versus Net Revenue growth is driven by improved 
operational efficiencies across the Group. 

Regional Adjusted EBITDA 
As a result of our Net Revenue growth and delivering on 
operational efficiencies, Adjusted EBITDA has increased by 
£7.1m to £12.0m (2022: £4.9m), £11.1m at constant currency. 
Adjusted EBITDA is after expenses, other than depreciation of 
£2.9m (2022: £2.7m), amortisation of £5.3m (2022: £4.6m), 
exceptional items expenses of £1.1m (2022: £0.8m) and share-
based payments of £0.9m (2022: £0.5m). 

After allocating the costs of central IT infrastructure, 
software development, property, senior management, and 
other central costs, the Adjusted EBITDA for each region is 
set out below: 

Adjusted EBITDA 

Europe 

Americas 

AMEA

2023
£m 

9.2

1.9

0.9

12.0

2022
£m 

Change
£m 

4.9

(0.7)

0.7

4.9

4.3

2.6

0.2

7.1

The above regional split has taken account of the new 
regional structure introduced this year to align to our 
operational management structure as previously explained.

Europe
Adjusted EBITDA of £9.2m (2022: £4.9m) is an increase year 
on year of £4.3m. The increase in profitability was driven by 
the strong growth in both corporate revenue and supplier 
revenue, whilst supported by efficiencies gained in the 
operating costs of the segment. The segment benefited from 
hiring which had taken place in the previous year allowing the 
headcount to grow by only 8% whilst driving Adjusted EBITDA 
growth by 88%.

Americas 
The Americas region achieved an Adjusted EBITDA profit of 
£1.9m (2022: loss £0.7m). The growth in Adjusted EBITDA was 
the result of the success of the investments made to grow the 
business across the region. The region has now benefited from 
a full year of trading on contracts launched in the prior year, 
whilst continuing to invest in the operations to support future 
potential contract wins. 

AMEA 
The AMEA region Adjusted EBITDA grew to £0.9m (2022: 
£0.7m). The region has benefited from the ending of travel 
restrictions during the year, which has driven the majority 
of the EBITDA growth. 

Amortisation 
Amortisation costs, relating to the internal platform 
(TenMAID) and the member-facing platforms, were £5.3m 
in 2023 (2022: £4.6m), reflecting continued investment in 
technology to drive improvements in service levels, efficiency, 
and competitive advantage. 

Net finance expense
Net finance expense in the year was £0.9m (2022: £0.1m); the 
expense included loan interest of £0.4m (2022: £0.1m), IFRS 16 
lease interest expense of £0.2m (2022: £0.2m) as well as 
foreign exchange losses on the translation of inter-company 
balances in the year of £0.2m (2022: gain of £0.2m).

Share-based payments 
The share-based payments expense in the year was £0.9m 
(2022: £0.5m). These related to share-based payments 
expense reflecting share grants made under management 
incentive plans as well as the associated national 
insurance expenses.

Exceptional items expense 
The exceptional items expense was £1.1m (2022: £0.8m). The 
expenses incurred principally related to a one-off 
restructuring program during the year to drive further 
operational efficiencies including rationalisation of roles in 
our senior leadership team and regional management teams. 
In addition, further costs were incurred relating to the closure 
of our Russian operation last year plus an historic overseas 
tax charge relating to 2019.  

Profit before tax (PBT) 
The Group has made its first annual PBT since listing, 
achieving a PBT of £0.9m compared to a loss before tax 
of £3.8m in 2022.

Deferred Tax and Taxation 
The Group has previously not recognised any deferred tax 
asset associated to historical losses within the Group due to 
the loss-making position of the Group. In the current period, 
the Group’s PBT is £0.9m. The generation of profits indicates 
that the Group can generate future taxable profits allowing it 
to utilise historical tax losses. Based on current forecasts, 
there are sufficient probable future profits to recognise a 
deferred tax asset relating to historical losses of £5.3m, 
primarily driven by the UK entity (£4.2m).

The taxation expense for the year was a tax credit of £3.6m 
(2022: tax expense of £0.5m). The tax credit for the year was 
the result of the recognition of deferred tax assets related to 
historical losses of £5.3m (2022: £nil), offset by timing 
differences on deferred tax of £1.0m (2022: £nil) and current 
year foreign taxes net of prior year adjustments of £0.7m 
(2022: £0.5m).

Earnings per share (basic, diluted, 
and underlying) 
The profit after tax for the year was £4.5m (2022: loss £4.3 m), 
resulting in a basic profit per share (excluding treasury shares) 
of 5.4p (2022: loss per share of 5.2p) and diluted profit per 
share of 5.2p (2022: loss per share of 5.2p). Diluted earnings 
per share is calculated as per IAS 33 by adjusting the 
weighted average number of ordinary shares outstanding for 
the dilutive effect of “in the money” share options. 

Basic underlying earnings per share of 0.4p (2022 (4.2p)) and 
diluted underlying earnings per share of 0.4p (2022 (4.2p)).

Underlying earnings per share is calculated by adjusting the 
profit / (loss) attributable to equity shareholders for 
exceptional items of £1.1m (2022: £0.8m) along with deferred 
tax arising from the recognition of historical losses of £5.3m 
(2022: £nil). No changes are made to the weighted average 
number of ordinary shares.  The Board does not recommend 
the payment of a dividend. 

Group cash flow 

Profit/(loss) before tax 

Net finance expense 

Working capital changes  

Non-cash items (share-based 
payments, depreciation and 
amortisation charges,  
exceptional items)

Operating cash flow 

Capital expenditure 

Investment in intangibles 

Taxation paid

Cash inflow/(outflow) 

Cash flows from financing activities 

Sale of treasury shares 

Issue of shares

Loan receipts >1 year

Invoice financing facility

2023
£m 

0.9

0.9

0.4

9.3

11.5

(0.5)

(7.3)

(0.8)

2.9

0.1

0.6

1.2

0.1

2022
£m 

(3.8)

0.1

(0.1)

8.6

4.8

(0.9)

(6.4)

(0.6)

(3.1)

0.5

1.4

3.4

—

Repayment of leases and net interest 

(3.2)

(2.7)

Net cash (used by)/generated from 
financing activities 

Foreign currency movements 

Net increase/(decrease) in cash and 
cash equivalents 

Cash and cash equivalents 

Net cash 

(1.2)

(0.1)

1.6

8.2

3.7

2.6

0.4

(0.1)

6.6

3.2

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
48

Financial Review continued

49

Going concern 
The impact of plausible adverse macroeconomic scenarios on 
Ten’s business still warrants focus and real-time management. 
The Group is particularly exposed to the adverse impacts to 
variable revenues from these scenarios as well as the risk of 
corporate revenue contracts not being renewed. 

The Group has set its budget for 2024 and forecast for the 
following year but we recognise that there are scenarios 
under which the Group could be impacted by reductions in 
the number of member engagements and by prospective 
corporate clients failing to renew contracts. From our budget 
base case, a stress scenario of 20% reduction in variable 
revenues was performed as well as a severe downside 
scenario of 90% reduction in variable revenues. In each of 
these scenarios, if revenue is not in line with cash flow 
forecasts, the Directors have identified cost savings 
associated with the reduction in revenue and can identify 
further cost savings if necessary.

The Directors have no reason to believe that corporate 
revenue and receipts will decline to the point that the Group 
no longer has sufficient resources to fund its operations. 
However, in the unlikely event this should occur, the Group 
will continue to manage its working capital position, as well 
as making significant reductions in its fixed costs.

Post-year-end events 
Since the end of the year, the Group has:

 ▪ Announced the further expansion of an existing contract 
with a financial services client in the Americas, which will 
now increase from a Medium to a Large contract and 
announced a new contract win with a global Private Bank 
client, anticipated to equate to a Medium contract. 

 ▪ Raised a further £950k of three-year loans notes, including 

£250k of loan notes subscribed for by Nitro Ventures 
Limited on 21 November 2023, which constitutes a related 
party transaction under the AIM Rules for Companies as 
Jules Pancholi, Non-Executive Chairman, is a shareholder 
and director of Nitro Ventures Limited. The loan notes are 
repayable on 25 November 2026 and are guaranteed by Ten 
Lifestyle Group Plc. Interest is payable quarterly in arrears 
in cash at 12% per annum during the term of the loan and a 
1% administration fee is payable in cash at drawdown. An 
early repayment premium will be payable by the Company 
of 5% should it repay the loan notes on or before 24 
November 2024 or of 3% should it repay the loan notes on 
or before 24 November 2025.

 ▪ The independent directors of the Company (with the 

exception of Jules Pancholi who is involved in the related 
party transaction) consider, having consulted with Singer 
Capital Markets Advisory LLP, the Company’s nominated 
adviser, that the terms of Nitro Ventures Limited’s 
subscription for loan notes is fair and reasonable insofar as 
shareholders are concerned.

 ▪ Extended the £1.5m loan, originally entered into in March 

2022, with Mrs S Weatherill, wife of the previous Chairman 
Mr B Weatherill until December 2024. 

Alan Donald 
Chief Financial Officer 
21 November 2023

Group cash flow continued 
Cash generated from operations increased by £6.7m (140%) to £11.5m (2022: £4.8m). Non-cash items in the year of £9.3m (2022: 
£8.6m) were substantially made up of depreciation of £2.9m and amortisation charges of £5.3m for the year. 

The expenditure that was capitalised on IT equipment and infrastructure, the Ten Digital Platform and TenMAID totalled £7.8m 
(2022: £7.3m) as we continued to invest in our technology. 

Net cash from financing activities was primarily due to loan receipts of £1.2m (2022: £3.4m), receipts from the issue of equity of 
£0.6m (2022: £1.4m), offset by IFRS 16 lease payments and interest of £3.2m (2022: £2.7m). This has led to an overall increase in 
cash and cash equivalents of £1.6m during the year with Net cash at £3.7m (2022: £3.2m), an increase of £0.5m. 

The additional loan receipts of £1.2m are repayable in August 2025. The loans are guaranteed by Ten Lifestyle Group Plc. 
Interest is payable quarterly in arrears in cash at 8% per annum during the term of the loan, a 1% administration fee payable 
in cash at drawdown.

Group balance sheet 

Intangible assets 

Property, plant and equipment 

Right-of-use assets 

Deferred tax asset

Cash 

Other current assets 

Current lease liabilities 

Current liabilities 

Short-term borrowings 

Non-current lease liabilities 

Long-term borrowings 

Net assets 

Share capital/share premium 

Reserves 

Total equity 

2023
£m 

15.4

0.9

1.9

4.3

8.2

12.1

(1.7)

(20.9)

(1.6)

(0.4)

(3.0)

15.4

31.4

2022
£m 

13.4

0.9

2.2

—

6.6

10.1

(1.8)

(17.3)

(1.5)

(0.9)

(1.9)

9.8

30.7

(16.2)

(20.9)

15.2

9.8

Net assets were £15.2m (2022: £9.8m). The increase in the year was driven by increased profitability in addition to the recognition 
of a deferred tax asset of £4.3m. This is made up of the £5.3m recognition of historical losses offset by utilisation of deferred tax 
of £0.3m in the year, and recognition of in other temporary differences of £0.7m. The Group has also continued to invest in its 
digital platforms, driving the increase in intangible assets. This was offset by the increase in long-term borrowing arrangements.

Key financial performance indicators (KFPIs) 
Management accounts are prepared on a monthly basis and include KPIs covering revenue, Adjusted EBITDA, cash balances, and 
Material Contracts, and are measured against both the Group’s budget and the previous years’ actual results. The KFPIs for the year are:  

Net Revenue (£m) 

Corporate (£m) 

Supplier (£m) 

Net Revenue growth % 

Adjusted EBITDA   

Adjusted EBITDA Margin %

Net cash (£m)  

Material Contracts 

2023

63.0

55.6

7.4

35%

12.0

2022 

46.8 

41.1 

5.7 

35% 

4.9  

19.1%

10.4%

3.7

28

3.2 

28 

2021 

 34.7 

31.9 

2.8 

-21.6% 

4.4  

12.8%

6.7  

24 

2020 

44.2 

40.9 

3.3 

-3.5% 

4.8  

10.8%

10.0  

23 

Each month the Board assesses the performance of the Group based on these KFPIs, operational performance indicators, 
including the number of Active Members, as described on pages 22 and 23, sales performance, corporate client development, 
technology updates. The Group’s performance has strengthened since being previously impacted by COVID-19, achieving 
records across several its KFPIs. 

Strategic reportStrategic reportTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
Corporate Governance

50

Governance at a Glance

Chairman’s Introduction to Governance

51

G overnance is essential to building a 

successful business that is sustainable 
for the longer term. Ten is committed 
to ensuring and maintaining high standards of 
corporate governance to enhance performance 
and strengthen stakeholder confidence.

Board changes 

22 February 2023
Victoria Carvalho, Chief Proposition Officer, assumed the role 
of Executive Director. Simultaneously, Sarah Hornbuckle 
stepped down as Executive Director, continuing in the role of 
Client Services Director.

Budget Approval and Strategic 
Investments

Approval of the Group’s budget, including the adjustments to 
headcount and continued investment in the Group’s 
proprietary technology, communications, and content

Board Changes

Appointment of a new Non-Executive Chairman, Non-
Executive Directors and an Executive Director 

29 July 2023
Bruce Weatherill, Non-Executive Chairman announced his 
intention to step down in the Autumn, due to ill health, 
naming Jules Pancholi as the next Chairman. Jules was 
appointed to the Audit and Risk Committee and Gillian 
Davies, Non-Executive Director was appointed to the 
Nomination Committee.

8 November 2023
Bruce stepped down from the Board and Jules was appointed 
Chairman and Chair of the Nomination Committee. Gillian 
indicated her intention to step down from the Board at the 
conclusion of the AGM in February 2024. Edward Knapp and 
Carolyn Jameson were appointed as Non-Executive Directors. 
Edward was appointed to the Audit and Risk Committee and 
Carolyn was appointed to the Remuneration Committee.

B Corp Application

Application for B Corp certification to underscore the Group’s 
commitment to social and environmental responsibility.

Board structure

ESG Strategy 

The ESG Working Group’s recommendations, including the 
expansion of the Group’s TCFD and SECR monitoring and 
climate transition planning 

Working Capital Requirements 

Invoice financing facility and other debt 

Gender

3

5

Composition 

1

3

4

 Male 

 Female 

 Non-Executive Chairman 

 Executive Directors 

 Non-Executive Directors 

Jules Pancholi
Non-Executive Chairman

Incoming Chairman renews 
commitment to corporate 
governance and mission

Dear Shareholders 

In my new capacity as Chairman, I am honoured 
to lead the Board in renewing our steadfast 
commitment to a robust corporate governance 
model. This commitment is not only an obligation 
to our valued shareholders but extends to 
delivering tangible benefits to all stakeholders 
associated with our dynamic business.

As Chairman, my primary responsibility is to guide the Board 
in adopting and implementing a governance model tailored to 
the size and complexity of our business. Effectiveness in 
governance is paramount, ensuring transparent 
communication of the business’s performance to 
shareholders and other stakeholders. We have chosen to 
align with the Quoted Companies Alliance’s (QCA’s) Corporate 
Governance Code for Small and Mid-Size Quoted Companies 
(the “QCA Code”), and our adherence to this framework is 
detailed on pages 56 and 57.

Ten’s overarching mission to become the world’s most 
trusted service platform is a collective pursuit fuelled by the 
shared purpose of the Board. We aspire to build a 
sustainable, member-focused, and pioneering business that 
stands out in the global landscape.

I’m delighted to announce that Ten achieved B Corp 
certification in May 2023, reflecting our strong commitment 
to social and environmental responsibility, transparency, and 
accountability. This achievement, a testament to our 
dedicated team, is set to benefit all stakeholders. As 
Chairman, I express gratitude to all contributors and reaffirm 
our unwavering dedication to our mission, strong governance, 
and the transformative power of this certification in driving 
positive change. Our journey continues with the vision to 
create lasting value as a B Corp.

Since the end of the period, I am thrilled to welcome Edward 
Knapp and Carolyn Jameson as Non-Executive Directors. 
Edward will also be appointed to the Audit and Risk 
Committee and Carolyn will be appointed to the 
Remuneration Committee. Their extensive expertise in 
technology, finance, and capital markets will undoubtedly 
enhance the governance of our Board, reinforcing our 
commitment to sound leadership and effective oversight.

Jules Pancholi
Non-Executive Chairman
21 November 2023

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202352

Board of Directors

53

Jules Pancholi
Non-Executive  
Chairman 

Alex Cheatle 
CEO and  
Co-Founder 

Andrew Long 
COO and  
Co-Founder 

Alan Donald
CFO 

Victoria Carvalho 
Chief Proposition Officer 

Gillian Davies 
Non-Executive Director 

Edward Knapp
Non-Executive Director 

Carolyn Jameson
Non-Executive Director 

Alex co-founded Ten in 1998 and 
currently serves as the Chief 
Executive Officer (CEO) of the 
Group. Prior to founding Ten, 
Alex was a marketing manager 
at Procter & Gamble and holds a 
degree in Philosophy, Politics, 
and Economics from Oxford 
University. He guides the Group’s 
strategy, emphasising a 
continual focus on service 
improvement. Based in London, 
Alex oversees the Group’s global 
operations and is dedicated to 
implementing and executing its 
overarching strategy.

This includes day-to-day 
operations and the strategic 
vision that drives Ten’s 
commitment to being the 
world’s most trusted service 
platform. His leadership sets 
the tone for the Group’s mission 
and global impact.

N

Andrew co-founded Ten in 1998 
and currently serves as the 
Chief Operating Officer (COO) of 
the Group, overseeing key facets 
of the company’s operations. 
His responsibilities span 
corporate client and account 
strategy, legal and compliance, 
programme management, as 
well as the management of 
global real estate and capital 
projects, including the 
development of operational and 
technological infrastructure. He 
is also a member of Ten’s ESG 
Working Group.

With a background in leading 
a UK market-leading event 
production business, Andrew 
has been based in Singapore 
since 2012, where he has 
assumed leadership 
responsibilities for the AMEA 
region, contributing significantly 
to Ten’s global presence and 
strategic growth.

Alan brought his 30+ years of 
experience working in the 
insurance, healthcare, aviation, 
business travel and leisure 
sectors to Ten in June 2019. 
Prior to joining Ten, Alan was UK 
Finance Director at Thomas 
Cook Group plc for nine months. 
Previous to this, Alan was 
Finance Director of the Travel 
division of Saga Group plc, 
EMEA CFO at Carlson Wagonlit 
Travel and CFO at Menzies 
Aviation, part of the John 
Menzies Group plc. Alan also 
held senior finance positions at 
Willis Corroon plc, BUPA and 
Cigna Healthcare. Alan qualified 
as a Chartered Accountant with 
Deloitte Haskins & Sells.

Julian (“Jules”) Pancholi joined 
Ten in October 2017. Jules is an 
experienced technology and 
marketing services 
entrepreneur, which includes 
serving as a Non-Executive 
Director of Skyscanner Limited, 
the travel fare comparison 
website, until its sale to C TRIP 
for over £1.4bn in 2016. Jules 
holds or has retired in the year 
from Non-Executive and 
Chairman positions with a 
number of innovative growth 
companies including Oritain 
(forensic supply chain 
traceability and ESG), Simple 
Online Healthcare (e-commerce 
automation), Nitro Digital (Life 
Sciences marketing), Easy 
Storage (storage innovation), 
Borrow My Doggy (two-sided 
marketplace) and Lumity Life 
(wellness e-commerce). His 
other ventures include Nixxie 
Ltd (a US-focused advertising 
tech business), Socius 
Technologies Group Limited (a 
B2B Fintech workflow solution) 
and Nitro Property Ltd (a 
syndicate-based property 
portfolio business). He serves 
on the Investment Committee 
of Love Ventures. Jules was 
appointed as Non-Executive 
Director in October 2017 and 
serves as Chair of the 
Remuneration and Nomination 
Committees as well as a 
member of the Audit and Risk 
Committee.  On 8 November 
2023 Jules was appointed as 
Non-Executive Chairman and 
Chair of the Nomination 
Committee.

A

R

N

Edward is a seasoned global 
business leader with extensive 
experience in technology, 
growth strategy, risk 
management, and 
transformation. He has held 
executive roles in consultancy, 
high-growth technology 
companies and major financial 
institutions, including McKinsey 
& Company, Barclays, HSBC and 
Revolut. Edward’s expertise 
spans various sectors, including 
financial services, consumer, 
telecom, public sector, and 
not-for-profit organisations. 
Edward was appointed as 
Non-Executive Director and 
member of the Audit and Risk 
Committee on 8 November 2023.

A

Carolyn has executive and 
non-executive international 
experience in technology, travel 
and customer experience 
environments. She has a 
proven track record as a strong 
business leader, adept at 
simplifying complexity and 
maintaining clarity in fast-growth 
and dynamic settings, including 
executive roles at Skyscanner 
and a current executive role 
at Trustpilot Group Plc. Her 
expertise extends to building 
trusted relationships across 
cultures at stakeholder, board, 
and investor levels and 
possesses skills in simplifying 
complexity, strategic thinking and 
change management in emerging 
and evolving areas. Carolyn was 
appointed as Non-Executive 
Director and member of the 
Remuneration Committee on 
8 November 2023.

R

Gillian is a Chartered 
Accountant, qualified with 
KPMG, and has held a number of 
senior financial positions in both 
listed and private equity backed 
international companies, 
including Zeneca plc, Avecia 
Limited and Georgia Pacific. 
Gillian then spent eleven years 
as Group Finance Director of 
FTSE listed 4imprint Group plc, 
and in 2018 became CFO of AIM 
listed Harwood Wealth 
Management Group until its sale 
to private equity. Gillian is 
Senior Non-Executive Director 
and Chair of the Audit 
Committee at Knights Group 
Holdings plc. She brings 
financial expertise as a 
Chartered Accountant and has 
substantial experience as an 
Executive and Non-Executive in 
the listed environment. Gillian 
was appointed as Non-
Executive Director in October 
2017 and serves as Chair of the 
Audit and Risk Committee as 
well as a member of the 
Remuneration and Nomination 
Committees. 

A

R

N

Victoria joined Ten’s Senior 
Leadership Team in April 2018 as 
Managing Director and was 
appointed Chief Proposition 
Officer in November 2022. She 
is responsible for Ten’s Strategic 
Partnerships across Travel, 
Entertainment, Dining, Retail & 
Events, Ten’s Content & 
Communications agency as well 
as Design, UX/UI. 

Victoria is a results-orientated 
C-suite leader with 20+ years’ 
experience in global, & growing 
dual-listed businesses including 
Dow Jones, Thomson Reuters 
and latterly Nasdaq where she 
was also Company Director of 
their International Corporate 
Solutions business. She has 
extensive experience servicing 
the world’s leading companies in 
multi-sectors including Financial 
Services, Technology, Legal, 
Consumer Services, and 
Healthcare. Victoria has lived 
and worked in the financial 
centres of London and New York.

Victoria’s expertise is in 
leading high-performing 
teams, complex global 
Transformational Programmes, 
M&A/Joint Ventures, Business 
Development, Product and 
Commercial Management, and 
Business Process Reengineering.

Victoria was appointed as 
Executive Director of the 
Board on 22 February 2023. 
She is also a member of 
Ten’s ESG Working Group.

A

N

Audit and Risk Committee

R

Remuneration Committee

Nomination Committee

Chairperson

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
54

How We Comply with the QCA Code

55

Principle 

Compliant

Explanation

Principle 

Compliant

Explanation

DELIVER GROWTH

1

2

3

4

Establish a strategy 
and business model 
which promote 
long-term value 
for shareholders

Seek to understand 
and meet 
shareholder needs 
and expectations

Take into account 
wider stakeholder 
and social 
responsibilities and 
their implications for 
long-term success

Embed effective risk 
management, 
considering both 
opportunities and 
threats, throughout 
the organisation

The Group’s strategy and business model are centred on delivering long-term 
shareholder value through a growth engine that emphasises efficiency, service 
quality, and value for members and corporate clients. This commitment 
ensures seamless operations even in challenging circumstances. The strategy 
consistently enhances service quality and efficiency, reinforcing the business’ 
long-term resilience.

For more information see pages 12 and 13.

The Board actively seeks to understand and meet shareholder needs and 
expectations. Regular meetings with investors, analysts, and potential investors 
allow for an ongoing dialogue to comprehend how the Group’s strategy and the 
Board’s decisions impact and are perceived by the investor community. 
Additionally, the AGM serves as a platform where all shareholders can meet 
Directors and pose questions, fostering transparency and engagement.

For more information see pages 38 and 39.

The Board fulfils the requirement to consider wider stakeholder and social 
responsibilities for long-term success. Regular discussions are held to analyse 
the potential impacts of decisions and developments on Ten’s main 
stakeholders, including members, shareholders, corporate clients, employees, 
strategic partners, and the environment. To ensure a strategic and 
comprehensive approach, Non-Executive Chairman, Jules Pancholi chairs the 
ESG Working Group, which actively oversees the implementation of a 
Sustainable Business Strategy. 

For more information see pages 24 to 29.

The Group meets the requirement to embed effective risk management, 
considering both opportunities and threats throughout the organisation. This 
involves regular reviews of existing and new risks by the Board and the Audit 
and Risk Committee. The communication of these risks is facilitated through 
reporting lines from the Senior Leadership Team. Moreover, the Group ensures 
that processes and control systems, managed by the Senior Leadership Team, 
are integrated into relevant business functions.

For more information see pages 40 to 43.

MAINTAIN A DYNAMIC MANAGEMENT FRAMEWORK

5

6

Maintain the Board 
as a well-
functioning, 
balanced team led 
by the Chairman

Ensure that between 
them the Directors 
have the necessary 
up-to-date 
experience, skills 
and capabilities

The Group fulfils the requirement to maintain the Board as a well-functioning, 
balanced team led by the Chairman. The Board, consisting of three 
Non-Executive and four Executive Directors, is under the leadership of the 
Chairman. It continually evolves its operational approach to optimise the 
utilisation of Directors with extensive experience in business, travel, finance, 
and technology. The Board’s meetings are marked by lively debate and active 
idea exchange, reflecting a dynamic environment where management is 
rigorously challenged and held accountable. 

For more information see pages 53 to 59.

The adequacy of the Board’s collective skills and experience is systematically 
evaluated through the annual Board effectiveness review. The Nomination 
Committee actively participates in assessing and recommending 
re-appointments and succession plans, ensuring that the Directors collectively 
possess the essential and up-to-date expertise required for effective 
governance. Additionally, individual development needs of Directors are 
addressed through annual discussions with the Chairman, fostering continuous 
improvement and skill enhancement.

For more information see page 59 and pages 68 and 69.

7

8

9

Evaluate Board 
performance based 
on clear and 
relevant objectives, 
seeking continuous 
improvement

Promote a corporate 
culture that is based 
on ethical values 
and behaviours

Maintain governance 
structures and 
processes that are 
fit for purpose and 
support good 
decision making by 
the Board

BUILD TRUST

10

Communicate 
how the Group 
is governed and 
is performing by 
maintaining a 
dialogue with 
shareholders and 
other relevant 
stakeholders

The Chairman leads an annual evaluation of the Board’s effectiveness, 
employing clear and pertinent objectives to assess performance 
comprehensively. This evaluation process identifies areas for improvement and 
subsequently initiates a strategic plan of actions to address these areas, 
fostering continuous enhancement. The Board diligently monitors year-on-year 
improvements, ensuring a commitment to evolving and refining its performance.

For more information see page 59 and pages 68 and 69.

The Group’s cultural foundation is rooted in values of being member focused, 
pioneering, and trustworthy, aligning seamlessly with the Group’s overarching 
objectives and strategy. Ethical values and behaviours are actively promoted by 
the Board through decision-making processes, and there is a dedicated 
commitment to enhancing the Group’s environmental performance. To reinforce 
these values, the Senior Leadership Team convenes biannually for a refocusing 
on the Group’s core values, holding itself accountable for ensuring that ethical 
values and behaviours are deeply ingrained throughout the organisation.

For more information see pages 28 and 29.

The Board employs a strategic governance structure where specific matters are 
retained for direct consideration, while specialised tasks are delegated to 
Committees and/or members of the Senior Leadership Team. This approach ensures 
that the Board is furnished with pertinent and current information, facilitating 
well-informed decision making on behalf of the business. The governance structure 
is meticulously designed to be congruent with the size and intricacy of the 
Group, taking into account its capacity, appetite, and tolerance for risk.

For more information see pages 26 and 27.

The Group prioritises transparent communication with shareholders, conducting 
regular virtual meetings with investors, analysts, and potential investors. 
Investor-centric information, including videos presented by the CEO, is 
consistently published on the Group’s website. Executive Directors actively 
engage with the Group’s employees, providing regular updates on the Group’s 
strategy. The Senior Leadership Team, dispersed globally, plays a pivotal role in 
reinforcing the Group’s values through continual communication.

For more information see pages 38 and 39.

Board composition and independence 
The Board, accountable to shareholders, shapes the long-
term success strategy and oversees the Group’s 
management, governance, controls, risk management, 
direction, and performance. Monitored by the Nomination 
Committee, the Board ensures a dynamic blend of financial 
acumen, public market experience, diversity, and varied 
skillsets. The Board asserts its satisfaction with the 
composition of the Board and is confident in its ability to lead 
the Group. The independent Non-Executive Chairman and 
Non-Executive Directors maintain their independence from 
management, adhering to QCA Code provisions, which 
mandate at least two independent Non-Executive Directors 
on the Board.

During the period, the Board comprised of four Executive 
Directors, including two founders, and three Non-Executive 
Directors, maintaining a 43% independence ratio. 

Since the end of the period, Bruce Weatherill, independent 
Non-Executive Chairman stepped down from the Board due 

to ill health. Jules Pancholi, serving Non-Executive Director 
succeeded Bruce as Chairman on 8 November 2023. Jules 
brings extensive experience in driving value creation through 
growth, technology and product-market fit as well as experience 
as a non-executive director of Skyscanner and Chair of Oritain, 
along with other executive and non-executive positions.

At the same time, Edward Knapp and Carolyn Jameson were 
appointed as independent Non-Executive Directors. Edward 
is a highly experienced global business leader with a 
background in technology, growth strategy, risk management, 
and transformation, having held executive roles at McKinsey & 
Company, Barclays, HSBC, and Revolut, and currently serving 
as a non-executive director of FTSE 100 F&C Investment Trust 
Plc. Carolyn offers substantial international executive and 
non-executive expertise in technology, travel, and customer 
experience sectors, with a strong track record as a business 
leader capable of simplifying complexity and maintaining 
clarity in fast-growing environments, including executive roles 
at Skyscanner and Trustpilot Group Plc.

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
56

How We Comply with the QCA Code continued

57

Board composition and independence continued
On 22 February 2023, Victoria Carvalho, Chief Proposition 
Officer, assumed the role of Executive Director. Joining Ten’s 
Senior Leadership Team in April 2018 as Managing Director and 
progressing to Chief Proposition Officer in November 2022, 
Victoria brings over 20 years of strategic experience, including 
significant roles at Nasdaq and Thomson Reuters. 
Simultaneously, Sarah Hornbuckle stepped down as Executive 
Director, continuing in the role of Client Services Director.

Board operation
The Board assumes responsibility for shaping, reviewing, and 
endorsing the Group’s strategy, budgets, and corporate 
initiatives, as detailed in the Strategic Report on pages 4 to 
23. A formal schedule, outlining matters reserved for the 
Board’s approval, guides its operations. Board meetings 
convened at least eight times annually, with additional 
sessions as needed, ensure diligent oversight. An annual 
agenda, coupled with reports from the Senior Leadership 
Team, keeps the Board well-informed.

The Board has established three Committees: The Audit and 
Risk Committee, the Remuneration Committee, and the 
Nomination Committee, each having written terms of 
reference, which are available on the Group’s website  
(www.tenlifestylegroup.com/investors). Separate reports by 
Committee Chairpersons are presented on pages 60 and 61 
(Audit and Risk Committee), pages 62 to 67 (Remuneration 
Committee), and pages 68 and 69 (Nomination Committee). 
Jules Pancholi was appointed to the Audit and Risk 
Committee, and Gillian Davies joined the Nomination 
Committee on 29 June 2023.

The ESG Working Group, chaired by Jules Pancholi and 
members include Andrew Long and senior staff, reports to 
both the Audit and Risk Committee and the Board. 

Executive Directors are full-time employees. External 
commitments of the Non-Executive Chairman and Directors, 
outlined in Board biographies on pages 54 and 55, are 
effectively managed within a time commitment of two to three 
days monthly. All members, including Non-Executive Directors, 
dedicate ample time to fulfilling their Group responsibilities.

Board meetings 
The Board held five scheduled Board meetings during the 
year, together with an additional six meetings held to discuss 
specific issues or matters. In addition to formal Board 
meetings, the Directors, including the Non-Executive 
Directors, are in regular, informal communication to ensure 
all members of the Board are fully informed. 

Directors are expected to attend all meetings of the Board, 
and of the Committees on which they sit, and to devote 
sufficient time to the Group’s affairs to enable them to fulfil 
their duties as Directors. In the event that Directors are 
unable to attend a meeting, their comments on papers to be 
considered at the meeting will be discussed in advance with 
the Chairman so that their contribution can be included in 
the wider Board discussion.

The following table shows Directors’ attendance at scheduled 
Board and Committee meetings during the period:

Scheduled meetings 

Bruce Weatherill

Gillian Davies

Jules Pancholi

Alex Cheatle

Andrew Long

Alan Donald

Sarah Hornbuckle

Victoria Carvalho

*  Joined Committees on 29 June 2023.

**  Retired from Board on 22 February 2023.

*** Joined Board on 22 February 2023.

Board

5

5/5 

5/5

5/5

4/5

4/5

5/5

1/1 **

4/4 ***

Audit and Risk  
Committee 

Remuneration  
Committee

Nomination  
Committee

4

3/4

4/4

0/0 *

—

—

—

—

—

2

—

2/2

2/2

—

—

—

—

—

2

2/2

1/1 *

2/2

2/2

—

—

—

—

In addition to the Board meetings, the Board attended two strategic away days during the year to focus on strategic planning to 
achieve the Group’s medium- and long-term objectives.

Board effectiveness
In the role of Chairman, Bruce Weatherill conducted a 
comprehensive evaluation of the Board’s effectiveness, 
employing key indicators throughout the year. The evaluation 
covered aspects such as clear purpose and strong leadership, 
a balanced blend of skills, experience, and independence 
among Directors, collaborative teamwork, an understanding 
of the business and its strategy, and effective information 
and engagement with stakeholders.

The Chairman concluded that the Board operated effectively, 
noting that the diverse skills of each Director complemented 
one another, contributing to the overall efficacy of the Board. 
As a result of the evaluation, specific actions were outlined, 
including an increased frequency of presentations from the 
Senior Leadership Team, providing in-depth insights into 
specific business areas.

The Chairman deemed external advice or a third-party 
facilitator unnecessary for refreshing the performance 
evaluation process in the current year. However, he expressed 
a willingness to reconsider this approach in the following year 
if deemed necessary.

Board development
Directors remain informed and up to date on legal, regulatory, 
and governance aspects through regular updates provided by 
the Group’s Nomad, Company Secretary, independent 
external auditor, and external advisers. This ensures the 
Directors’ awareness and maintains the Board’s adherence to 
current governance processes. The Company Secretary, an 
integral part of the Board, attends all meetings, offering 
advice on corporate governance matters and facilitating the 
smooth flow of information to and from the Board.

To keep their skills and knowledge relevant, each Director 
actively engages in both formal and informal methods, which 
may include qualified continuing professional development 
where applicable, memberships in leadership communities, 
and participation in knowledge-based networking activities. 
This commitment to ongoing development ensures that 
Directors remain well equipped to address the evolving 
challenges and opportunities within the business landscape.

Engagement with stakeholders
The Board remains steadfast in its commitment to fulfilling 
responsibilities to diverse stakeholders, encompassing 
shareholders, employees, corporate clients, members, supplier 
partners, local communities, and the environment. Actively 
striving for effective engagement and fostering participation 
from each group, this commitment is further underscored by 
the achievement of B Corp certification this year. The 
certification enhances the formalisation of the Board’s 
dedication to cultivating a sustainable business, with detailed 
positive effects elaborated on pages 24 and 37. Directors 
consistently exhibit mindfulness towards stakeholder needs, 
incorporating them into the decision-making process. A 
comprehensive account of the Board’s engagement with 
different stakeholder groups is outlined in the Companies Act 
2006 Section 172 Statement on pages 38 and 39.

Risk management and internal controls 
The Board holds ultimate responsibility for the Group’s risk 
management and internal controls, entrusting the monitoring 
of the Group’s risk and control management system 
framework to the Audit and Risk Committee. The 
appropriateness of internal controls is determined by the 
Board based on the Committee’s recommendations. The risk 
and control management system framework encompasses 
close management of day-to-day activities, regular reviews of 
the risk register, an annual budgeting process, detailed 
monthly performance reporting, and central control over 
critical areas such as capital expenditure and banking facilities.

The Executives and Senior Leadership Team are accountable 
for the effective implementation of the risk and control 
management system framework within their respective 
business areas, fostering an embedded risk culture. 
Delegating responsibility for identifying, assessing, and 
managing climate-related risks to the Audit and Risk 
Committee, informed by the ESG Working Group, ensures 
the Group’s awareness and mitigation of ESG-related risks. 
Periodic reviews of the internal control system align with 
best practices, considering the Group’s size and available 
resources. The Board, presently, deems the introduction 
of an internal audit function as inappropriate but commits 
to periodic reviews of this decision.

Annual General Meeting (AGM)
The Annual General Meeting of the Group will take place on 
6 February 2024. Full details will be included in the Notice of 
Meeting which will be published on our website in due course 
(www.tenlifestylegroup.com/investors).

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202358

Audit and Risk Committee Report

59

The Audit and Risk Committee is responsible for 

reviewing Ten’s internal financial controls and the 
audit process, maintaining an appropriate 
relationship with Ten’s auditor and ensuring that 
the financial performance of the business is 

properly reported and reviewed. 

I am pleased to present the 
report on behalf of the Audit 
and Risk Committee for the 
period ended 31 August 2023.” 

Gillian Davies
Chairperson of the Audit and Risk Committee

The Committee reviews reports on the interim and annual 
accounts, financial announcements, Ten’s accounting and 
financial control systems, changes to accounting policies, the 
extent of the non-audit services undertaken by the external 
auditor and the appointment of the external auditor. 

The Committee is also responsible for monitoring the 
adequacy and effectiveness of Ten’s risk management 
system, including ESG-related risks and opportunities.

Members of the Committee 
The Committee comprised myself, Gillian Davies, who served 
as the Chairperson; Bruce Weatherill, Non-Executive 
Chairman; and Jules Pancholi, incoming Non-Executive 
Chairman, joined the Committee on 29 July 2023. As a 
Chartered Accountant, I bring extensive relevant financial 
experience from executive and non-executive roles within 
main list and AIM companies. Bruce Weatherill, formerly a 
partner at PwC, held a leadership position in its banking and 
wealth management practice globally and has wide non-
executive and relevant financial experience. Jules Pancholi 
contributes experience from an extensive background of non-
executive and executive roles.

Since the end of the period, Bruce Weatherill stepped down 
from the Board and the Audit and Risk Committee on 8 
November 2023 and Edward Knapp, was appointed as a 
Non-Executive Director and member of the Audit and Risk 
Committee on 8 November 2023. I extend my sincere thanks 
to Bruce for his significant contribution to the Committee 
during his tenure and welcome Edward to the Committee. 

Additionally, Alex Cheatle, Group CEO, Alan Donald, CFO, and 
other members of the finance team attend the Committee by 
invitation.

Throughout the year, the Committee conducted four 
scheduled meetings. The Chair of the Committee engages 
with the CFO outside of meetings and invites members of the 
Finance Team to present relevant information to the 
Committee.

Business of the Committee 
The main duties of the Committee are set out in its 
terms of reference, which are available on Ten’s website 
(www.tenlifestylegroup.com/investors). The main items 
of business considered by the Committee during the 
period included: 

 ▪ consideration and approval of the half year 

results announcement 

 ▪ consideration and approval of the full year results 

announcement and the Annual Report and Accounts

 ▪ consideration of the principal judgemental 

accounting matters for Ten based on reports from 
executive management

 ▪ consideration of ESG risks, strategies, and reporting

 ▪ consideration of going concern, business model 

and strategy

 ▪ consideration of debt, including the invoice financing 

facility, and cash flow forecasting

 ▪ consideration of the impact of exchange rates

 ▪ consideration of the risks and response to the conflict 

in Ukraine 

 ▪ the review of the structure of the Finance Team

 ▪ the review of financial improvements

Going concern 
In preparation for the publication of the Group’s Financial 
statements, the Audit Committee conducted a 
comprehensive review of the going concern position. 
Management prepared a paper setting out the methodology 
and assumptions used for the assessment of going concern, 
based upon the Group’s approved budget and forecast for the 
following year together with sensitivity analysis. The 
Committee discussed the assumptions and results, including:

 ▪ the review of whistleblowing, modern slavery and 

 ▪ base case 

anti-bribery arrangements

 ▪ results of severe, but plausible downside scenarios 

 ▪ the review and approval of the 2023 audit plan and audit 

engagement letter

 ▪ stress tests undertaken 

 ▪ mitigating actions including reducing elements of the cost 

base 

 ▪ financing facilities available 

Following this review the Committee confirmed to the Board 
that they were satisfied that the Group should adopt the 
going concern basis for of accounting in preparing the 
financial information for the year ended 31 August 2023 and 
that there is a reasonable expectation that the Group had 
adequate resources to continue in operational existence for 
the foreseeable future.

External auditor
The Committee is responsible for reviewing the suitability of 
the external auditor, BDO, to ensure that auditor 
independence and objectivity are maintained. The external 
auditor prepares a plan for its audit of the full year financial 
statements which is presented to the Committee before 
commencement of the audit. The Committee also met with 
the external auditor without management present during the 
period. BDO was appointed as auditor of Ten in 2017 and the 
Committee continues to be satisfied with its effectiveness. 

The Committee is responsible for ensuring there is a suitable 
policy for ensuring that non-audit work undertaken by the 
auditor is reviewed to ensure it will not impact its 
independence and objectivity. The breakdown of fees 
between audit and non-audit services is provided in note 7 to 
Ten’s financial statements. 

Taking into account the auditor’s knowledge of the business 
and its experience, the Committee has recommended to the 
Board that the auditor is re-appointed for the period ending 
31 August 2024.

Gillian Davies
Chairperson of the Audit and Risk Committee
21 November 2023

 ▪ the review of suitability of the external auditor

 ▪ meeting with the external auditor without 

management present

 ▪ consideration of the external audit report and management 

representation letter

 ▪ the review of the risk management and internal 

control framework 

Results and financial reporting 
During the year the Committee reviewed draft half and full year 
results announcements and the Annual Report and Accounts. 
The Committee reviewed whether suitable accounting policies 
had been adopted and whether management had made 
appropriate judgements and estimates. The Committee 
reviewed accounting papers prepared by management 
providing details on the main financial reporting judgements. 
The Committee also reviewed reports provided by the 
external auditor on the annual results which highlighted any 
observations from the work it has undertaken.

Changes in accounting policies/application 
of IFRSs
The Committee is satisfied that there are no changes in 
accounting policies which impact the current year.

There are no significant IFRSs yet to be adopted that the 
Committee expects to have a significant impact on the 
financial statements. 

Risk management, internal controls and 
internal audit 
As detailed on page 59 of the Corporate Governance 
Statement, Ten’s risk management and internal control 
framework is monitored by the Committee. The framework is 
designed to manage the Board’s risk appetite rather than 
eliminate the risk of failure to meet Ten’s strategic objectives. 
During the period, the Committee has reviewed the 
framework reports from management on internal controls 
and comments made by the external auditor in its 
management letters. The Committee is satisfied that the 
internal control systems in place are sufficient and currently 
operating effectively for a business of this size. The principal 
risks facing the business are set out in the section of this 
report on risk management on pages 40  to 43. 

Ten does not have an internal audit function and this is not 
currently considered to be necessary due to the size of the 
business and the adequacy of internal controls. This will be 
kept under review as the business evolves. 

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202360

Remuneration Committee Report

61

Our people play a pivotal role in realising Ten’s 

mission to become the most trusted service 
globally, and our remuneration strategy is 
crafted to inspire, retain, and recognise the 
contributions of our global workforce that drive 

the Group’s success.

I am pleased to present 
this Remuneration 
Committee Report for 
the period ended 
31 August 2023.”

Jules Pancholi
Chairman of the Remuneration Committee

This report comprehensively outlines the Committee’s 
responsibilities, the adopted policies, their application 
throughout the year, and specifics regarding Directors’ 
remuneration arrangements.

Members of the Committee 
The Committee is composed of two Non-Executives: me, 
Jules Pancholi (as Chairman), and Gillian Davies. Alex Cheatle, 
Group CEO, together with other Directors and advisers, may 
attend Committee meetings by invitation. The Committee 
held two scheduled meetings during the period outside of 
meetings I engage with the CEO and CFO on matters relevant 
to the Committee. The Committee operates under the 
Group’s agreed terms of reference which are available on the 
Group’s website (www.tenlifestylegroup.com/investors). 

Since the end of the period, Carolyn Jameson, newly 
appointed Non-Executive Director, was appointed as a 
member of the Committee on 8 November 2023. 

Duties 
The Committee formulates the Group’s remuneration policy 
and applies it to make recommendations to the Board on 
Group-wide incentive plans, individual senior and executive 
remuneration packages and new appointments to the Board 
or Senior Leadership Team. 

The Committee’s main duties and responsibilities are to:

 ▪ have responsibility for setting the remuneration policy for 
all Executives and such other members of the executive 
management as it is designated to consider

 ▪ recommend and monitor the level and structure of 

remuneration for senior management

 ▪ obtain reliable, up-to-date information about remuneration 
in other companies of comparable scale and complexity in 
light of reviewing the ongoing appropriateness and 
relevance of the remuneration policy

 ▪ review the design of all share incentive plans for approval 

by the Board

 ▪ approve the design of, and determine targets for, any 

performance-related pay schemes operated by the Group 
and approve the total annual payments made under such 
schemes

 ▪ ensure that contractual terms on termination, and any 

payments made, are fair to the individual, and the Group, 
that failure is not rewarded and that the duty to mitigate 
loss is fully recognised

Remuneration policy
The Group’s remuneration policy is crafted with the objective 
of attracting, motivating, retaining, and rewarding high-calibre 
individuals whose expertise contributes to the Group’s success. 
To achieve this goal, we have devised a remuneration strategy 
that emphasises the allocation of share options under Long 
Term Incentive Plans, complemented by competitive salaries 
and pension-related benefits.

The majority of our Long-Term Incentive Plans are intricately 
tied to share price performance or vest upon meeting 
specific performance conditions, including total shareholder 
return (refer to page 64 for detailed information). We firmly 
believe that by offering Executives and key employees 
long-term share options, as opposed to performance-related 
bonuses, we synchronise remuneration with the enduring 
interests of our shareholders.

Salaries and pension-related benefits constitute a fitting 
component of fixed remuneration, providing the necessary 
stability to attract and retain individuals possessing the qualities, 
skills, and experience essential for achieving the Group’s 
strategic objectives and generating value for our shareholders.

Executive Directors’ service contracts 
and Non-Executive Directors’ letters 
of appointment
Alex Cheatle and Andrew Long signed new service contracts 
with the Group on admission to AIM in November 2017. Alan 
Donald signed a service contract on his appointment in June 
2019 and Victoria Carvalho signed a service contract on her 
appointment in February 2023. The service contracts are not 
of fixed duration. All of the Executives’ contracts are 
terminable by either party giving six months’ written notice. 

The Non-Executive Directors have annual letters of appointment 
with the Group for the provision of the Non-Executives’ 
services, which may be terminated by either party giving 
three months’ written notice. 

Directors’ remuneration
The following table summarises the total gross remuneration 
for the qualifying services of the Directors who served during 
the year to 31 August 2023:

Basic 
salary/fee
 £

Pension 
£

Options
 exercised 
£

2023
Total 
£

Basic 
salary/fee
 £

Pension 
£

Options
 exercised
£

2022
Total 
£

Executive

Alex Cheatle

Andrew Long*

Alan Donald

Sarah Hornbuckle** 

Victoria Carvalho***

Non-Executive

Bruce Weatherill

Julian Pancholi

Gillian Davies

307,000

298,000

213,000

44,000

98,000

56,000

42,000

42,000

9,000

—

—

2,000

3,000

—

—

—

—

—

—

—

—

—

—

—

316,000

298,000

213,000

46,000

101,000

299,000

282,000

194,000

95,000

9,000

—

—

3,000

84,000

82,000

25,000

17,000

392,000

364,000

219,000

115,000

56,000

42,000

42,000

55,000

41,000

41,000

—

—

—

—

—

—

55,000

41,000

41,000

* 

 Andrew Long’s gross basic salary is paid in Singapore dollars at an agreed foreign exchange rate.

**    Sarah Hornbuckle ceased being a director on 22 February 2023 and this reflects her salary to this date.

***  Victoria Carvalho was appointed on 22 February 2023 and this reflects her salary from this date.

The Group has not awarded remuneration to the Directors based on share price appreciation or depreciation. The Executive 
Directors’ remuneration for 2024 is set out in the table below although this may be reviewed in the course of the year on the basis 
of Group performance and market comparisons. 

Alex Cheatle

Andrew Long*

Alan Donald

Victoria Louise Carvalho

311,000

302,000

222,000

166,000

*  Andrew Long’s gross basic salary is paid in Singapore dollars at an agreed foreign exchange rate.

Basic 
salary/fee 
£

Pension 
£

9,000

—

—

5,000

Total 
£

320,000

302,000

222,000

171,000

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202362

Remuneration Committee Report continued

63

Management Incentive Plan 
Shortly prior to listing, the Group adopted a Management Incentive Plan (MIP) on 9 November 2017. The MIP is designed to award 
senior management nil-cost share options on an annual basis following the announcement of the Group’s annual results. 

The options vest three years after the date on which the Company’s annual results are announced, subject to the performance 
conditions. This vesting period was selected in line with guidance from the QCA (the Group’s adopted corporate governance code 
is the QCA Corporate Governance Code). Appropriate claw-back provisions are available at the discretion of the Committee.

All MIP options awarded to Executives are subject to performance conditions based on the following ratcheted scale of growth 
of total shareholder return (TSR):  

Total shareholder return CAGR

% of award vesting 

Less than 10%

10%

20% or more

Zero

25%

100%

Between 10% and 20%

Between 25% and 100% on a straight-line basis

The growth in TSR is calculated by using the compound annual growth rate (CAGR) of the share performance from the closing 
share price on the date on which the Group’s financial results for the relevant year were announced to the London Stock 
Exchange (the “Baseline TSR”) until the date of the announcement of the Group’s results three years later. There is no additional 
return on a share price increase over 20% CAGR. Once vested, the holder may exercise the options up until the tenth 
anniversary of the date of award. 

Six MIP awards have been made since IPO: 

Annual MIP award 

2023

2022

2021

2020

2019

2018

Date of award 

8 Sept 2023

10 Aug 2022*

21 Dec 2020

7 Jan 2020

24 June 2019**

07 Dec 2017

Vesting period

8 Sept 2023 –  
7 Dec 2025

10 Aug 2022 –  
7 Dec 2024

21 Dec 2020 –  
7 Dec 2023

7 Jan 2020 –  
7 Dec 2022

24 June 2019 –  
7 Dec 2021 

07 Dec 2017 – 
7 Dec 2020

Performance period 

Baseline TSR (£)

% of award vesting

3 years from 
23 Nov 2022

3 years from 
24 Nov 2021

3 years from 
24 Nov 2020

3 years from 
26 Nov 2019

3 years from
28 Nov 2018

3 years from 
27 Nov 2017 

0.47

—

1.08

—

0.91

—

1.27

60%

0.69***

100%

1.34

0%

*The award was delayed due to closed periods

**   The award was delayed due to financial targets not being met.

***  Calculated based on the average closing share price for the dealing days from 28 November 2018 until 28 February 2019, due to a low share price (£0.34) on 

28 November 2018.

The Committee believes the MIP and aforementioned performance metrics appropriately incentivise and are aligned with the 
Group’s strategic goals and the long-term interests of our shareholders. The Committee continues to review the MIP and the 
limits of the Company’s share plans in consultation with institutional shareholders on any proposal. 

During the 2020 Performance period from 26 November 2019 to 7 December 2022, the Group’s share price was significantly 
influenced by the macro-economic effects of Covid-19, resulting in a negative TSR for the period, which would have led to a 
vesting of MIP options at 0%. However, the Committee took into account the Group’s performance over this period, which included 
retaining all Material Contracts, improving EBITDA profitability, and increasing Net Revenue, and considered the potential adverse 
impact of a 0% vesting on the motivation and retention of senior option holders. As a result, the Committee concluded that a 60% 
vesting would be appropriate, aligning with the Group’s strategic objectives and the long-term interests of our shareholders.

Company Share Option Plan 
Shortly prior to listing, the Group also adopted a Company Share Option Plan (CSOP), on 24 August 2017. CSOP options are 
generally granted to senior management and employees key to the future success of the Group up to a maximum grant of 
£60,000 of shares at an exercise price no lower than the mid-market share price the day before the date of grant. 

CSOP options become exercisable after three years, subject to certain conditions, including appropriate bad leaver conditions. 
Any gain from the exercise of CSOP options is subject to the relative increase in the share price over the three-year period, 
incentivising and rewarding employees engaged in achieving the Group’s long-term strategic goals. 

Salary Sacrifice Scheme 
As part of the Group’s cost saving initiatives in response to COVID-19, the Group established a four-round, twelve-month 
voluntary Salary Sacrifice Scheme (SSS), whereby employees and contractors can opt to forgo a percentage of their salary in 
return for options over ordinary shares. The scheme generated a total cost saving of £2.2m and the exercise of these options to 
date has generated cash receipts of £1.4m.

The exercise price and number of options granted for each round were determined using the Black Scholes model for option 
pricing to ensure that the total economic value of these options is equal to the value of the total salary forgone. Participating 
employees waived entitlement to salary in lieu of payment of the share options, with expected net dilution only above the 
sacrifice breakeven share price listed. In light of this, the Committee considered it appropriate to exclude these options from 
general headroom limits pursuant to the Company’s share plans.

The options were originally exercisable for or up to two or three years from the date of grant. Due to the prolonged impact of 
COVID-19 on business trading and the effects of macroeconomic factors on global markets, the exercise period of remaining 
options was extended in October 2023 to four years from the respective date of grant. The Committee believed this will 
enhance employee engagement and alignment with our shareholders’ interests. All other terms of the options remain the same.

Total Director share options 
The following table summarises the total share options held by the Executive Directors who served during the year to 
31 August 2023:

Alex Cheatle

Andrew Long

Share option 
scheme

MIP

MIP

MIP

CSOP

SSS

SSS

SSS

MIP

CSOP

MIP

MIP

MIP

MIP

CSOP

SSS

SSS

SSS

MIP

CSOP

MIP

Date of grant

24/06/2019

07/01/2020

21/12/2020

24/06/2019

09/07/2020

24/11/2020

24/03/2021

10/08/2022

13/10/2022

08/09/2023*

24/06/2019

07/01/2020

21/12/2020

24/06/2019

09/07/2020

24/11/2020

24/03/2021

10/08/2022

13/10/2022

08/09/2023*

Number of ordinary
shares under option

Exercise price

Vesting period

200,000

200,000

200,000

33,708

149,500

199,333 

199,333

200,000

62,500

200,000

100,000

100,000

100,000

33,708

135,787

178,660

173,380

100,000

62,500

100,000

£0.001

£0.001

£0.001

24/06/2019 – 07/12/2021

07/01/2020 – 07/12/2022

21/12/2020 – 07/12/2023

£0.89

24/06/2019 – 24/06/2022

£1.20

£1.00

£1.10

£0.001

£0.001

09/07/2020 – 09/07/2024

01/04/2020 – 02/12/2024

01/07/2021 – 24/03/2025

10/08/2022 – 07/12/2024

13/10/2022 – 03/10/2025

£0.001

  08/09/2023 – 07/12/2025

£0.001

£0.001

£0.001

24/06/2019 – 07/12/2021

07/01/2020 – 07/12/2022

21/12/2020 – 07/12/2023

£0.89

24/06/2019 – 24/06/2022

£1.20

£1.00

£1.10

£0.001

£0.001

09/07/2020 – 09/07/2024

01/04/2020 – 02/12/2024 

01/07/2021 – 24/03/2025 

10/08/2022 – 07/12/2024

13/10/2022 – 13/10/2025

£0.001

  08/09/2023 – 07/12/2025

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202364

Remuneration Committee Report continued

65

Total Director share options continued

Alan Donald

Victoria Carvalho

Share option 
scheme

MIP

MIP

CSOP

SSS

SSS

SSS

MIP

CSOP

MIP

MIP

MIP

CSOP

SSS

SSS

SSS

MIP

CSOP

MIP

Date of grant

07/01/2020

21/12/2020

24/06/2019

09/07/2020

24/11/2020

24/03/2021

10/08/2022

13/10/2022

08/09/2023*

07/01/2020

21/12/2020

23/08/2019

09/07/2020

24/11/2020

24/03/2021

10/08/2022

13/10/2022

08/09/2023*

Number of ordinary
shares under option

Exercise price

Vesting period

Directors’ interests 
Directors who served on 31 August 2023 had interests in the shares of the Company as shown below:

Ordinary shares of 0.01p

31 August 2023

% shareholding

31 August 2022

% shareholding

150,000

75,000

33,708

58,200

77,600

77,600

80,000

62,500

80,000

16,000

16,000

25,210

32,000

42,667

42,667

16,000

62,500

16,000

£0.001

£0.001

07/01/2020 – 07/12/2022

21/12/2020 – 07/12/2023

£0.89

24/06/2019 – 24/06/2022

£1.20

£1.00

£1.10

£0.001

£0.001

09/07/2020 – 09/07/2024

01/04/2020 – 02/12/2024

01/07/2021 – 24/03/2025  

10/08/2022 – 07/12/2024

13/10/2022 – 13/10/2025

£0.001

  08/09/2023 – 07/12/2025

£0.001

£0.001

07/01/2020 – 07/12/2022

21/12/2020 – 07/12/2023

£0.89

23/08/2019 – 23/08/2022

£1.20

£1.00

£1.10

£0.001

£0.001

09/07/2020 – 09/07/2024 

01/04/2020 – 02/12/2024

01/07/2021 – 24/03/2025  

10/08/2022 – 07/12/2024

13/10/2022 – 13/10/2025

£0.001

  08/09/2023 – 07/12/2025

Executive

Alex Cheatle

Andrew Long

Alan Donald 

Victoria Carvalho

Non-Executive

Bruce Weatherill

Jules Pancholi 

Gillian Davies 

11,185,808

3,100,000

125,009

88,493

1,000,000

 428,664

50,000

13.18

3.67

0.15

0.11

1.18

0.51

0.06 

11,185,808

4,000,000

125,009

—

1,000,000

428,664

40,000

13.36

4.78

0.15

—

1.19

0.51

0.05

If you have any comments or questions on anything contained within this Remuneration Report, I will be available at the AGM.

Jules Pancholi
Chairman of the Remuneration Committee
21 November 2023

*  Granted post end of year. 

Non-Executive Directors are not awarded share options.

Fees paid for remuneration-related services 
The Group paid £nil in fees for remuneration-related services during the period.

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202366

Nomination Committee Report 

67

Appointment of new Executive Director
In its ongoing commitment to optimise the Board’s 
composition, ensuring a diverse and skilled leadership team, 
the Committee recommended the appointment of Victoria 
Carvalho as Executive Director. 

As the Chief Proposition Officer since November 2022 and a 
vital member of the Senior Leadership Team since April 2018, 
Victoria’s strategic expertise in operational growth has 
significantly contributed to shaping Ten’s unique proposition. 
With over 20 years of experience, including key roles at 
Nasdaq and Thomson Reuters, she brings valuable insights to 
the Board. 

The Board accepted the Committee’s recommendation, 
appointing Victoria as Executive Director on 22 February 2023.

At the same time, Sarah Hornbuckle stepped down as Executive 
Director, continuing in the role of Client Services Director.

Jules Pancholi 
Chairman of the Nomination Committee
21 November 2023

As the newly appointed Chairman of the 

Nomination Committee, succeeding Bruce 
Weatherill who stepped down due to ill health 
on 8 November 2023, I express my sincere 
gratitude to Bruce for his dedicated service. 
Bruce, serving as Chairman of the Nomination Committee 
since IPO, established and maintained robust procedures to 
ensure an optimal balance of skills, experience, and 
independence on the Board and its Committees, aligning with 
the Group’s evolving needs. Before stepping down, he 
oversaw orderly succession planning for the Board 
Chairmanship and the appointment of two new Non-
Executive Directors, preparing the Board for the opportunities 
and challenges ahead.

In this new role, I am committed to maintaining the Committee’s 
primary function of establishing and sustaining strong procedures 
for Board appointments, ensuring the optimal balance of skills, 
experience, and diversity. The Committee actively contributes 
recommendations to the Board concerning new appointments, 
the re-election of Directors, succession planning, and the overall 
composition of the Board, with a specific focus on the advantages 
of fostering diversity within the Board.

Members of the Committee 
During the year, Bruce Weatherill (Non-Executive Director), 
served as Chairman of the Committee, alongside me, Jules 
Pancholi (Non-Executive Chairman) and Alex Cheatle (Group 
CEO). Additionally, Gillian Davies, a Non-Executive Director, 
was appointed to the Committee on 29 July 2023. 

Since the end of the period, I succeeded Bruce as Chairman 
of the Committee on 8 November 2023. The composition of 
the Committee ensures a comprehensive and balanced 
perspective in the Committee’s discussions. 

The Committee held two scheduled meetings during the 
period. The main duties of the Committee are set out in its 
terms of reference, which are available on the Group’s 
website (www.tenlifestylegroup.com/investors).

Business of the Committee 
The Nomination Committee convened twice during the period 
to deliberate on succession planning for the Executive and 
Non-Executive Board, its Committees, and other senior 
managers. The discussions considered the challenges and 
opportunities facing the Group, evaluating the requisite skills 
and expertise needed for future Board dynamics. Additionally, 
the Committee engaged in a reflective assessment of Board 
and senior management diversity. Recognising the Group’s 
strides in gender diversity, the Committee explored avenues to 
further enhance diversity and inclusion within the organisation.

Appointment of new Non-Executive Directors
Upon learning of Bruce’s intention to step down, the 
Nomination Committee initiated a comprehensive search 
for Non-Executive Directors to complement the Board’s 
skills and meet the evolving needs of the business. 
Engaging a search agency, we received over 300 applications 
and conducted multiple interview stages. Two candidates, 
Edward Knapp and Carolyn Jameson, were identified as 
suitable and recommended to the Board.

Edward, a seasoned global business leader, brings extensive 
experience in technology, growth strategy, risk management, 
and transformation, having held executive roles in prominent 
organizations such as McKinsey & Company, Barclays, HSBC, 
and Revolut. 

Carolyn, with vast executive and non-executive international 
experience, excels in technology, travel, and customer 
experience environments, demonstrating strong leadership 
skills in fast-growth settings.

The Board accepted the Committee’s recommendations, 
appointing Edward to the Audit and Risk Committee and 
Carolyn to the Remuneration Committee on 8 November 2023. 

At the same time, Gillian Davies, Non-executive Director and 
Chair of the Audit Committee, expressed her intention to step 
down after more than a six-year tenure, effective at the 
conclusion of the AGM in February 2024.

Appointment of new Chairman
Upon learning of Bruce’s intention to step down, the 
Nomination Committee initiated a comprehensive process 
to select the most suitable candidate for the role of 
Chairman. This process involved consultations with 
search agencies and stakeholders. 

After careful consideration of the merits of searching for 
external candidates, the Nomination Committee, excluding 
Jules, recommended to the Board the appointment of Jules 
Pancholi, serving as a Non-Executive Director, as the 
incoming Chairman. 

Jules brings a wealth of experience in driving value creation 
through growth, technology, and product-market fit, having 
served in various executive and non-executive positions, 
including as a non-executive director of Skyscanner and 
Chair of Oritain. His expertise and track record made him 
the best choice for the position.

The Board (excluding Jules) accepted the Committee’s 
recommendation, appointing Jules as Chairman of the 
Board and Nomination Committee on 8 November 2023. 

I am pleased to present 
the report on behalf of 
the Nomination Committee 
for the period ended 
31 August 2023.” 

Jules Pancholi 
Chairman of the Nomination Committee

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202368

Directors’ Report

69

The Directors present their annual 
report and financial statements 
for the year ended 31 August 2023 

Directors
The Directors who held office during the year and up to the 
date of signature of the financial statements were as follows:

Alex Cheatle

Andrew Long

Alan Donald 

Bruce Weatherill (resigned 8 November 2023)

Jules Pancholi 

Gillian Davies 

Sarah Hornbuckle (resigned 22 February 2023)

Victoria Carvalho (appointed 22 February 2023)

Edward Knapp (appointed 8 November 2023) 

Carolyn Jameson (appointed 8 November 2023) 

Financial risk management objectives and 
policies
Further detailed commentary on financial risk management 
is included in note 31.

Liquidity risk
The Group seeks to manage financial risk by ensuring 
sufficient liquidity is available to meet foreseeable needs and 
to invest cash assets safely and profitably. Short-term 
flexibility is achieved by holding significant cash balances in 
major currencies, notably UK Sterling and the US Dollar as 
well as through short-term lending through the invoice 
financing facility. 

Credit risk
The principal credit risk for the Group arises from its trade 
receivables. In order to manage credit risk corporate clients 
can be required to pay in advance of services being provided 
and credit controllers regularly review credit limits in 
conjunction with debt ageing and collection history. 

As at 31 August 2023, a provision of £0.4m (2022: £0.3m) was 
recognised against balances with reasonable credit risk.

Foreign exchange risk
The Group has significant operations in both the UK and 
overseas. Profits are exposed to variations in exchange rates 
and therefore reported profits. There is some natural hedging 
of transactional foreign exchange risk; however, the Group 
remains subject to translation exchange risk.

Overseas branches
The Group has three branches outside the United Kingdom 
located in Dubai, Colombia and Argentina.

Research and development
The Group continues to dedicate resources to further develop 
the bespoke TenMAID platform and the member-facing Ten 
Digital Platform offering to its partners. Expenses incurred 
are capitalised when it is probable that future economic 
benefits will be attributable to the asset and that these costs 
can be measured reliably (see note 17).

Trading review and future developments 
The review of trading, future developments and key 
performance indicators can be found in the Strategic report.

Substantial shareholders
As of 31 August 2023, the shareholders listed below had 
notified the Company of a disclosable interest of 3% or more 
in the nominal value of the ordinary share capital of the Group.

Number of 
ordinary 
shares

Percentage 
of ordinary 
shares %

Alex Cheatle

11,185,808

13.33

Canaccord Genuity Wealth 
Management

Credit Saison Co. Ltd.

Lombard Odier Investment 
Managers

Soros Fund Management

Andrew Long

11,099,831

6,470,000

6,337,384

4,792,785

3,100,000

Herald Investment Management

2,680,000

13.23

7.71

7.55

5.71

3.67

3.19

Purchase of own shares
During the period, the Company made purchase of own 
shares of £280k (2022: £nil). The Employee Benefit Trust 
made distributions of £379k (2022: £508k). On 4 July 2023, 
400,000 options held by the Ten Employee Benefit Trust with 
an exercise price of £0.7 were exercised, with the resulting 
shares sold on the same day at a price of £0.95 per share. 

Corporate governance
The Company has adopted and complies with the QCA 
Corporate Governance Code for Small and Mid-Size Quoted 
Companies (“QCA Code”) as set out on pages 56 and 57.

Dividends
No ordinary dividends were paid (2022: £nil). The Directors do 
not recommend payment of a final dividend.

Share option schemes
Details of employee share schemes are set out in note 29 to 
the financial statements.

Directors’ responsibilities
The Directors are responsible for preparing the annual report 
and the financial statements in accordance with applicable 
law and regulations. 

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have elected to prepare the Group and Company 
financial statements in accordance with UK adopted 
international accounting standards. Under company law the 
Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the 
state of affairs of the Group and Company and of the profit 
or loss of the Group for that period. The Directors are also 
required to prepare financial statements in accordance with 
the rules of the London Stock Exchange for companies 
trading securities on AIM. In preparing these financial 
statements, the Directors are required to:

 ▪ select suitable accounting policies and then apply them 

consistently

 ▪ make judgements and accounting estimates that are 

reasonable and prudent

 ▪ state whether they have been prepared in accordance with 
adopted international accounting standards., subject to any 
material departures disclosed and explained in the 
financial statements

In addition, the Group has: 

 ▪ Raised a further £950k of three-year loans notes, including 

£250k of loan notes subscribed for by Nitro Ventures 
Limited on 21 November 2023, which constitutes a related 
party transaction under the AIM Rules for Companies as 
Jules Pancholi, Non-Executive Chairman, is a shareholder 
and director of Nitro Ventures Limited. The loan notes are 
repayable on 25 November 2026 and are guaranteed by Ten 
Lifestyle Group Plc. Interest is payable quarterly in arrears 
in cash at 12% per annum during the term of the loan and 
a 1% administration fee is payable in cash at drawdown. 
An early repayment premium will be payable by the 
Company of 5% should it repay the loan notes on or before 
24 November 2024 or of 3% should it repay the loan notes 
on or before 24 November 2025.

 ▪ Extended the £1.5m loan, originally entered into in March 

2022, with Mrs S Weatherill, wife of the previous Chairman 
Mr B Weatherill until December 2024. 

Website publication
The Directors are responsible for ensuring the annual report 
and the financial statements are made available on a website. 
Financial statements are published on the Group’s website in 
accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, 
which may vary from legislation in other jurisdictions. The 
maintenance and integrity of the Group’s website are the 
responsibility of the Directors. The Directors’ responsibility 
also extends to the ongoing integrity of the financial 
statements contained therein.

 ▪ prepare the financial statements on the going concern 
basis unless it is inappropriate to presume that the 
Company will continue in business

Disclosure of information to the auditor
Each of the Directors of the Company at the time when this 
report was approved confirms that:

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company’s transactions, disclose with reasonable 
accuracy at any time the financial position of the Company 
and enable them to ensure that the financial statements 
comply with the requirements of the Companies Act 2006. 
They are also responsible for safeguarding the assets of the 
Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

Post-year-end events
Since the end of the year, the Group has announced the 
following material contract expansions and new business wins:

 ▪ An existing financial services client in the Americas has 
upscaled their contract with Ten following high member 
engagement rates and utilization. This expansion, which will 
now increase from a Medium to a Large contract, is 
expected to begin generating additional revenue from 
March 2024.

 ▪ Ten has entered into a contract with a new global Private 
Bank client with customers across AMEA for our digitally 
enabled travel and lifestyle service. This service is 
expected to be launched across multiple markets in the 
region during the first half of the calendar year 2024. Once 
fully launched, this client is anticipated to equate to a 
Medium contract.

 ▪ so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

 ▪ he or she has taken all the steps that he or she ought to 

have taken as a Director in order to make himself or herself 
aware of any relevant audit information and to establish 
that the Company’s auditor is aware of that information. 
This confirmation is given in accordance with Section 418(2) 
of the Act.

Auditor
BDO LLP was appointed as auditor to the Company and, in 
accordance with Section 485 of the Companies Act 2006, a 
resolution proposing that it be re-appointed will be tabled at 
a general meeting.

Approval
This Directors’ Report was approved on behalf of the Board 
on 21 November 2023.

Alan Donald 
Chief Financial Officer
21 November 2023

Corporate governanceCorporate governanceTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023Financial Statements

70

Independent Auditor’s Report 
to the members of Ten Lifestyle Group Plc

71

Opinion on the financial statements
In our opinion:

 ▪ the financial statements give a true and fair view of the 

the Group and the Parent Company’s ability to continue as a 
going concern for a period of at least twelve months from 
when the financial statements are authorised for issue. 

state of the Group’s and of the Parent Company’s affairs as 
at 31 August 2023 and of the Group’s profit for the year 
then ended;

Our responsibilities and the responsibilities of the Directors 
with respect to going concern are described in the relevant 
sections of this report.

 ▪ the Group financial statements have been properly 

prepared in accordance with UK adopted international 
accounting standards;

 ▪ the Parent Company financial statements have been properly 

prepared in accordance with UK adopted international 
accounting standards and as applied in accordance with the 
provisions of the Companies Act 2006; and

 ▪  the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

We have audited the financial statements of Ten Lifestyle 
Group Plc (the ‘Parent Company’) and its subsidiaries (the 
‘Group’) for the year ended 31 August 2023 which comprise 
the consolidated statement of comprehensive income, the 
consolidated statement of financial position, the company 
statement of financial position, the consolidated statement 
of changes in equity, the company statement of changes in 
equity, the consolidated statement of cash flows, the 
company statement of cash flows  and notes to the financial 
statements, including a summary of significant accounting 
policies. The financial reporting framework that has been 
applied in their preparation is applicable law and UK adopted 
international accounting standards and, as regards the Parent 
Company financial statements, as applied in accordance with 
the provisions of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described 
in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion. 

Independence
We remain independent of the Group and the Parent 
Company in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the 
UK, including the FRC’s Ethical Standard as applied to listed 
entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that 
the Directors’ use of the going concern basis of accounting in 
the preparation of the financial statements is appropriate. 

Given our assessment of risk and the significance of this area, 
we have determined going concern to be a key area of focus 
for the audit. Our evaluation of the Directors’ assessment of 
the Group’s and the Parent Company’s ability to continue to 
adopt the going concern basis of accounting and response to 
the key audit matter is included in the “Key Audit Matters” 
section below.

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on 

Overview
Coverage16

Key audit 
matters

88% (2022: 86%) of Group Net revenue
86% (2022: 85%) of Group total assets

2022

2021

Intangible Assets: 
Development costs and 
amortisation

Going Concern

Recognition of deferred tax 
asset

Revenue Recognition

Revenue recognition has been removed as 
a Key Audit Matter in the current year 
based on the specific revenue streams 
reducing in magnitude this year. 

Materiality Group financial statements 

as a whole
£941k (2022: £460k) based on 1.5%  
(2022: 1%) of Group Net revenue

16   These are areas which have been subject to a full scope audit by the 

group engagement team and specified audit procedures performed by the 
group engagement team.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of 
the Group and its environment, including the Group’s system 
of internal control, and assessing the risks of material 
misstatement in the financial statements.  We also addressed 
the risk of management override of internal controls, including 
assessing whether there was evidence of bias by the Directors 
that may have represented a risk of material misstatement.

The group consists of eighteen trading entities and three 
branches based around the world. 

Based on our assessment of the group, we focused our group 
audit scope primarily over the significant components, being 
Ten Lifestyle Management Limited and Ten Lifestyle 
Management Switzerland GmbH. The significant components 
were subject to full scope audits.

To gain sufficient coverage over the cost base we further 
scoped in five non-significant entities over which limited and 
specific audit procedures were performed. The entities 
subject to these procedures were, Ten Lifestyle Management 
USA Inc., Ten Group Japan K.K., Ten Lifestyle Management 
Africa (Pty) Ltd, Ten Servicos de Concierge do Brasil Ltd and 
Ten Lifestyle Management Limited S DE RL DE CV.

Desktop reviews were performed on the remaining non-
significant group entities.

All work has been performed by the Group engagement team. 

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due 
to fraud) that we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of 
resources in the audit, and directing the efforts of the engagement team. These matters were addressed in the context of our 
audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters.

Key audit matter

How the scope of our audit addressed  
the key audit matter

Intangible Assets: Development costs and amortisation 

Details of the Group’s 
accounting policies 
applied and related 
disclosures are given 
in notes 1.6 and 17 to 
the financial 
statements. 

The Group capitalises costs in relation to 
the development of the software used in 
the delivery of services to its clients. 

We determined this to be a key audit 
matter as there is   significant judgement 
and assumptions required in the 
determination of the costs to be 
capitalised, and their amortisation period.

We performed the following procedures:

 ▪ We held discussions with the Group’s technology team 
to understand the Group’s processes, procedures, and 
projects in relation to development costs. 

 ▪ We considered whether the development costs 

capitalised met the criteria for capitalisation under the 
applicable accounting standards. 

 ▪ We checked the accuracy of the contractor and payroll 
data, on a sample basis, included in the calculations 
for capitalised costs to supporting documentation 
including employment contracts and agreements with 
contractors.

 ▪ We considered the proportion of time allocations for 

employees and contractor roles and made enquiries of 
management in relation to any changes to the 
percentage of time capitalisation, which were outside 
of expectations (based on knowledge of the business), 
corroborating management’s explanations to 
supporting evidence.

 ▪ We reviewed the reasonableness of the estimated 

proportion of time allocations for a sample of 
employees and contractors by making enquiries of 
individual employees and reviewing written responses 
to the audit team’s questionnaires, which they 
completed in relation to their roles, duties and tasks 
performed in relation to developing the platform asset.

 ▪ We assessed management’s estimate of amortisation 
period applied to the asset by considering relevant 
industry benchmarks.

Key observations:
Based on the procedures performed, we consider the 
assumptions and judgements made in the capitalisation 
of development costs and the determination of 
amortisation period to be appropriate.

Financial statementsFinancial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202372

Independent Auditor’s Report continued 
to the members of Ten Lifestyle Group Plc

Key audit matters continued

Key audit matter

Going concern

Refer to note 1.4 to the 
financial statement.

How the scope of our audit addressed  
the key audit matter

Key audit matter

Deferred tax recognition

See accounting policy 
in Note 1.13 and related 
disclosures in Note 16.

The group has recognised a deferred tax 
asset in respect of historic losses for the 
first time in the current year. Deferred tax 
assets are recognised to the extent that it 
is probable that future taxable profits will 
be available against which to offset the 
deductible temporary differences. 

We determined this to be a key audit 
matter as there is   significant estimation 
required in the determination of the future 
taxable profits that result in a deferred tax 
asset recognition.

The financial statements explain how the 
Board has formed a judgement that it is 
appropriate to adopt the going concern 
basis of preparation for the financial 
statements of  the Group and Parent 
Company.

That judgement is based on an evaluation 
of the inherent risks to the Group’s and 
Company’s business model and how those 
risk might affect the Group’s and 
Company’s financial resources or ability to 
continue operations over a period of at 
least twelve months from the date of 
approval of the accounts.

The risks most likely to adversely affect 
the Group’s and Company’s available 
financial resources and have an impact 
over its ability to meet its obligations over 
this period were:

Impact of the current economy reality of 
uncertainty and high inflation resulting in 
failure of existing customers to 
successfully renew contract in the forecast 
period together with high operational 
costs.

Because of the significance of the 
judgements in this area we considered 
going concern to be a key audit matter.

We performed the following procedures:

 ▪ We reviewed management’s assessment of going 
concern through analysis of the group’s cash flow 
forecast for at least 12 months from the date of signing 
the annual report and accounts  

 ▪ We assessed the monthly cash flow forecast, with 
consideration of cash inflows, based on agreed 
customer contracts, and outflows based on 
contractual commitments for areas such as loan 
balances and payroll costs.

 ▪ We assessed the cash flows sensitisation analysis for 

(1) Reduction in sales versus budget and (2) Cost 
containment positions that can be diminished versus 
budget (e.g. reduce costs or removal of any 
discretionary items like bonuses) in line with the 
current uncertain market conditions.

 ▪ We assessed and challenged the reasonableness of 

the key assumptions, such as margins used and cost 
inflation by management in preparing the forecasts 
and the mathematical accuracy of the forecasts 
looking at historical rates and detailed costs 
breakdowns. 

 ▪ We reviewed post-balance sheet events, specifically 

the cash flow position against budgeted performance 
to identify any unusual cash movements or indicator of 
forecasts not being realistic. 

 ▪ We reviewed the going concern disclosure in the basis 
of preparation of the accounts to check it gives a full 
and accurate description of the Directors assessment 
of going concern including the identified risks and 
corresponding assumptions

Key observations:
Based on the procedures performed we consider the 
assessment made by management to be appropriate. 

73

How the scope of our audit addressed  
the key audit matter

We performed the following procedures:

 ▪ We confirmed the groups initial forecasted revenue 

and related costs were in line with their going concern 
assessment.

 ▪ We assessed the judgements and assumptions made 
by management in deciding what determines taxable 
profits were in the future against current year tax 
adjustments and future planned changes to confirm 
the reasonableness of the assumptions. 

 ▪ We considered whether the period over which the 

deferred tax asset will be recovered was reasonable 
based on the forecast prepared by management and 
the potential expiration dates of the losses

 ▪ We engaged our specialists experienced in the audit of 

tax to assist with the logic in the assessment, 
recalculation of the balance and the practical 
application of the forward looking tax assumptions.

Key observations:
Based on the procedures performed, we consider the 
estimates made in the recognition of the deferred tax 
asset to be appropriate.

Financial statementsFinancial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202374

Independent Auditor’s Report continued 
to the members of Ten Lifestyle Group Plc

75

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements.  
We consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic 
decisions of reasonable users that are taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower 
materiality level, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these 
levels will not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and 
the particular circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance 
materiality as follows:

Group financial statements

Parent Company standalone financial statements

Materiality

Basis for determining 
materiality

Rationale for the  
benchmark applied

2023
£

941,000

2022
£

460,000

1.5% of  
Net Revenue

1% of  
Net Revenue

2023
£

906,000

1.75% of  
Net asset

2022
£

874,000

1.75% of  
net assets

We considered revenue to be the most 
appropriate benchmark as this is the primary 
key performance indicator, which is used to 
address the performance of the Group by the 
board and an important performance based 
metric to the users of the financial statements. 
The threshold change was due to improved 
trading conditions and knowledge of the group 
which led towards a higher materiality threshold.

As a holding company which principally holds the 
investments in the group a net asset benchmark 
was considered appropriate.

Performance materiality

658,000

322,000

634,000

611,800

Basis for determining 
performance materiality

Rationale for the  
percentage applied for 
performance materiality

Performance materiality was set at 70% (2022: 70%) of overall materiality. 

In reaching our conclusion on the level of performance materiality to be applied for 2023 we 
considered a number of factors including the expected total value of known and likely 
misstatements (based on past experience), our knowledge of the group’s internal controls and 
management’s attitude towards proposed adjustments. 

Component materiality
For Group reporting purposes, we set materiality for each component of the Group, including the Parent Company, based on a 
percentage of between 23% and 80% (2022: 4% and 75%) of Group materiality dependent on the size and our assessment of the 
risk of material misstatement of that component.  Component materiality ranged from £216,000 to £752,000 (2022: £84,000 to 
£345,000). In the audit of each component, we further applied performance materiality levels of 70% (2022: 70%) of the 
component materiality to our testing to ensure that the risk of errors exceeding component materiality was appropriately 
mitigated. Where balances were noted within the Parent Company relevant to the Group consolidated results our work was 
performed based on materiality capped at 75% of the Group materiality. 

Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £47,000 (2022: 
£23,000).  We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information
The directors are responsible for the other information. The other information comprises the information included in the Annual 
Report and Accounts other than the financial statements and our auditor’s report thereon. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not 
express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course 
of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work 
performed during the course of the audit, we are required by 
the Companies Act 2006 and ISAs (UK) to report on certain 
opinions and matters as described below.  

Strategic report and Directors’ report 
In our opinion, based on the work undertaken in the course of 
the audit:

 ▪ the information given in the Strategic report and the 
Directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and

 ▪ the Strategic report and the Directors’ report have been 

prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group 
and Parent Company and its environment obtained in the 
course of the audit, we have not identified material 
misstatements in the strategic report or the Directors’ report.

Matters on which we are required to report 
by exception
We have nothing to report in respect of the following matters 
in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:

 ▪ adequate accounting records have not been kept by the 

Parent Company, or returns adequate for our audit have not 
been received from branches not visited by us; or

 ▪ the Parent Company financial statements are not in 

agreement with the accounting records and returns; or

 ▪ certain disclosures of Directors’ remuneration specified by 

law are not made; or

 ▪ we have not received all the information and explanations 

we require for our audit.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities 
statement, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they 
give a true and fair view, and for such internal control as the 
Directors determine is necessary to enable the preparation of 
financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are 
responsible for assessing the Group’s and the Parent 
Company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using the 
going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the Parent Company or to 
cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of 
the financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of these financial statements.

Extent to which the audit was capable of 
detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with 
our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. 
The extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below:

Non-compliance with laws and regulations

Based on:
 ▪ Our understanding of the Group and the industry in which 

it operates;

 ▪ Discussion with management and those charged with 
governance and the Audit and Risk Committee, and 
inspection of written information from external legal 
counsel; and

 ▪ Obtaining an understanding of the Group’s policies and 

procedures regarding compliance with laws and 
regulations;

We considered the significant laws and regulations to be 
UK-adopted international accounting standards, UK and 
international direct, indirect and employment tax legislation, 
AIM Listing Rules, the Companies Act 2006, and the QCA code.

The Group is also subject to laws and regulations where the 
consequence of non-compliance could have a material effect 
on the amount or disclosures in the financial statements, for 
example through the imposition of fines or litigations. We 
identified such laws and regulations to be Health and Safety 
and the Bribery Act 2010 and equivalent legislation and 
regulation where the Group has overseas operations. In 
addition, changes to legislation affecting all UK companies 
such as tax legislation and developments can give rise to 
contingent or actual liabilities in the event of non-compliance.

Our procedures in respect of the above included:

Financial statementsFinancial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202376

Independent Auditor’s Report continued 
to the members of Ten Lifestyle Group Plc

Consolidated Statement of Comprehensive Income
for the year ended 31 August 2023

77

We also communicated relevant identified laws and 
regulations and potential fraud risks to all engagement team 
members who were all deemed to have appropriate 
competence and capabilities and remained alert to any 
indications of fraud or non-compliance with laws and 
regulations throughout the audit. 

Our audit procedures were designed to respond to risks of 
material misstatement in the financial statements, 
recognising that the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not 
detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery, 
misrepresentations or through collusion. There are inherent 
limitations in the audit procedures performed and the further 
removed non-compliance with laws and regulations is from 
the events and transactions reflected in the financial 
statements, the less likely we are to become aware of it.

A further description of our responsibilities is available 
on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006.  Our audit work has been undertaken 
so that we might state to the Parent Company’s members 
those matters we are required to state to them in an 
auditor’s report and for no other purpose.  To the fullest 
extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Parent Company and 
the Parent Company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.

Matthew Haverson (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor
London, United Kingdom

BDO LLP is a limited liability partnership registered in England 
and Wales (with registered number OC305127).

Revenue

Cost of sales on principal member transactions

Net Revenue

Other cost of sales

Gross profit

Administrative expenses

Other income

Operating profit before amortisation, depreciation, interest, share-based 
payments, exceptional items and taxation ("Adjusted EBITDA")

Depreciation

Amortisation

Share-based payment expense 

Exceptional items

Operating profit/(loss)

Net finance expense

Profit/(loss) before taxation

Taxation credit/(expense)

Profit/(loss) for the year

Other comprehensive (expense):

Foreign currency translation differences 

Total comprehensive profit/(loss) for the year

Basic profit/(loss) per ordinary share

Diluted profit/(loss) per ordinary share

Basic underlying profit/(loss) per ordinary share

Diluted underlying profit/(loss) per ordinary share

Note

4

4

18 & 19

17

29

5

6

13

14

15

15

15

15

2023 
£’000

66,656

(3,653)

63,003

(2,032)

60,971

(60,012)

836

12,004

(2,916)

(5,287)

(908)

(1,098)

1,795

(871)

924

3,623

2022 
£’000

48,651

(1,839)

46,812

(1,428)

45,384

(49,519)

386

4,878

(2,713)

(4,608)

(537)

(769)

(3,749)

(101)

(3,850)

(466)

4,547

(4,316)

(564)

(137)

3,983

(4,453)

5.4p

5.2p

0.4p

0.4p

(5.2)p

(5.2)p

(4.2)p

(4.2)p

The consolidated statement of comprehensive income has been prepared on the basis that all operations are continuing operations.

Auditor’s responsibilities for the audit of 
the financial statements continued
 ▪ Review of minutes of meeting of those charged with 

governance for any instances of non-compliance with laws 
and regulations;

 ▪ Review of correspondence with regulatory and tax 

authorities for any instances of non-compliance with laws 
and regulations;

 ▪ Review of financial statement disclosures and agreeing to 

supporting documentation;

 ▪ Involvement of tax specialists in the audit;

 ▪ Review of legal expenditure accounts to understand the 

nature of expenditure incurred; and

 ▪ Evaluating recent developments in regulation for 

applicability to the Group’s operations and determining 
whether any impact on the financial statements has been 
properly addressed by the Directors.

Fraud
We assessed the susceptibility of the financial statements to 
material misstatement, including fraud. Our risk assessment 
procedures included:

 ▪ Enquiry with management and those charged with governance 

regarding any known or suspected instances of fraud;

 ▪ Obtaining an understanding of the Group’s policies and 

procedures relating to:

 ▪ Detecting and responding to the risks of fraud; and 

 ▪ Internal controls established to mitigate risks related 

to fraud. 

 ▪ Review of minutes of meeting of those charged with 

governance for any known or suspected instances of fraud;

 ▪ Discussion amongst the engagement team as to how and 

where fraud might occur in the financial statements;

 ▪ Performing analytical procedures to identify any unusual 
or unexpected relationships that may indicate risks of 
material misstatement due to fraud; 

 ▪ Considering remuneration incentive schemes and 

performance targets and the related financial statement 
areas impacted by these; and

Based on our risk assessment, we considered the areas most 
susceptible to fraud to be inappropriate journal entries 
relating to revenue recognition and the exertion of bias in 
accounting estimates.

Our procedures in respect of the above included:

 ▪ Challenging the assumptions and judgements made by 

management in their significant accounting estimates and 
judgements which are disclosed on pages 80 and 81, 
through examination and assessment of contradictory as 
well as corroborative evidence that we researched 
independently as well as received from the Group; 

 ▪ Identifying and testing a sample of journal entries, in 

particular journal entries posted with unusual account 
combinations primarily in revenue, to supporting 
documentation.

 ▪ Performing the procedures as set out in the Key Audit 

Matters section of our report.

Financial statementsFinancial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
78

Consolidated Statement of Financial Position 
as at 31 August 2023

Consolidated Statement of Changes in Equity
for the year ended 31 August 2023

79

Company No: 08259177

Non-current assets

Intangible assets

Property, plant and equipment

Right of use assets

Deferred tax asset

Total non-current assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Provisions

Lease liabilities

Borrowings 

Total current liabilities

Net current liabilities

Non-current liabilities

Borrowings 

Lease liabilities 

Total non-current liabilities

Total liabilities

Net assets

Equity

Called up share capital

Share premium account

Merger relief reserve

Treasury reserve

Foreign exchange reserve

Retained deficit

Total equity

Note

2023
£’000

2022
£’000

Called up 
share
capital
£’000

Share
premium 
account
£’000

Merger
relief
reserve
£’000

Foreign
exchange 
reserve
£’000

Note

Treasury
reserve
£’000

Retained
deficit
£’000

Total
£’000

Balance at 31 August 2021

Loss for the year

Foreign exchange

Total comprehensive loss for the year

Issue of new share capital

Shares purchased by Employee Benefit 
Trust (EBT)

Equity-settled share-based payments charge

29

Balance at 31 August 2022

Profit for the year

Foreign exchange

Total comprehensive income for the year

Employee Benefit Trust (EBT) costs

Equity-settled share-based payments charge

29

Issue of new share capital

82

—

—

—

 2 

—

—

84

—

—

—

—

—

1 

29,356

1,993

—

—

—

1,302 

—

—

—

—

—

— 

—

—

30,658

1,993

—

—

—

 —

—

614

—

—

—

—

—

— 

(410)

—

(137)

(137)

— 

—

—

(547)

—

(564)

(564)

—

—

— 

5

(19,079)

11,947

—

— 

— 

— 

(4,316)

(4,316)

— 

(137)

(4,316)

(4,453)

— 

1,304

508

—

— 

537 

513

(22,858)

4,547

508

537 

9,843

4,547

—

— 

— 

93

—

— 

— 

(564)

4,547

3,983

— 

629 

— 

93

629 

615

Balance at 31 August 2023

85

31,272

1,993

(1,111)

606

(17,682)

15,163

17

18

19

16

21

23

24

25

27

26

26

27

28

15,394

912

1,911

4,297

13,397

939

2,274

— 

22,514

16,610

511

11,608

8,229

118

9,930

6,584

20,348

16,632

42,862

33,242

(20,059)

(16,459)

(931)

(1,738)

(1,622)

(846)

(1,834)

(1,500)

(24,350)

(20,639)

(4,002)

(4,007)

(2,950)

(399)

(1,940)

(820)

(3,349)

(2,760)

(27,699)

(23,399)

15,163

9,843

85

31,272

1,993

606

(1,111)

84

30,658

1,993

513

(547)

(17,682)

(22,858)

15,163

9,843

The financial statements were approved by the Board of Directors and authorised for issue on 21 November 2023 and are signed 
on its behalf by:

Alex Cheatle 
Director   

Alan Donald
Director

Financial statementsFinancial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
80

Consolidated Statement of Cash Flows 
for the year ended 31 August 2023

Notes to the Financial Statements

81

Cash flows from operating activities

Profit/(loss) for the year, after tax

Adjustments for:

Taxation (credit)/expense

Net finance expense 

Amortisation of intangible assets

Depreciation of property, plant and equipment

Depreciation of right of use asset

Equity-settled share-based payment expense

Exceptional items

Movement in working capital:

Increase in inventories

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Purchase of intangible assets

Purchase of property, plant and equipment

Finance income

Net cash used by investing activities

Cash flows from financing activities

Lease liability repayments

Sale of treasury shares

Net receipts from invoice financing

Interest paid

Interest paid on IFRS 16 lease liabilities

Cash receipts from issue of share capital 

Loan receipts – loan notes

Net cash (used by)/generated from by financing activities

Foreign currency cash and cash equivalents movements

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

Cash at bank and in hand

Cash and cash equivalents

Note

2023
£’000

2022
£’000

4,547

(4,316)

14

13

17

18

19

29

5

17

18

13

27

26

27

(3,623)

871

5,287

511

2,405

629

427

(393)

(1,222)

2,106

11,545

(826)

10,719

(7,284)

(531)

7

466

101

4,608

483

2,230

537

769

(18)

(2,012)

2,020

4,868

(623)

4,245

(6,452)

(866)

1

(7,808)

(7,317)

(2,538)

(2,427)

102

122

(442)

(216)

615

1,185

(1,172)

(94)

1,645

6,584

8,229

8,229

508

—

(73)

(185)

1,302

3,440

2,565

429

(78)

6,662

6,584

6,584

1. Accounting policies
Company information
Ten Lifestyle Group Plc (registered company 08259177) is a public company, limited by shares and listed on the Alternative 
Investment Market (AIM) in November 2017. The Company is incorporated and domiciled in the UK. The registered office is 
2nd Floor, 355 Euston Road, London NW1 3AL. The Company previously traded under the name Ten Lifestyle Holdings Limited 
until 2 November 2017.

1.1 Basis of preparation
The financial statements have been prepared in accordance with International Accounting Standards in conformity with the 
requirements of the Companies Act 2006 (‘IFRS’) and with those parts of the Companies Act 2006 applicable to companies 
reporting under IFRS (except as otherwise stated).

The financial information has been prepared on the historical cost basis.

The financial statements are prepared in Sterling, which is the functional currency of the Company. Monetary amounts in these 
financial statements are rounded to the nearest £’000.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all years presented in this 
financial information.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the consolidated 
financial statements, are disclosed in note 3.

There are no new standards that are not yet effective and that would be expected to have a material impact on the entity in the 
current or future reporting periods.

1.2 Consolidation
The financial information represents the consolidated financial information of the Company and its subsidiaries (the “Group”) as 
if they formed a single entity. Intercompany transactions and balances between Group companies are therefore eliminated in 
full. The results of subsidiary undertakings are included in the consolidated statement of comprehensive income from the date 
that control commences until the date that control ceases. The Company controls a subsidiary/investee if all three of the 
following elements are present: power over the investee, exposure to variable returns from the investee, and the ability of the 
investor to use its power to affect those variable returns. Control is reassessed whenever facts and circumstances indicate that 
there may be a change in any of these elements of control. In assessing control, the Group takes into consideration potential 
voting rights that are currently exercisable.

In the year ended 31 August 2013, Ten Lifestyle Group Plc, formerly Ten Lifestyle Holdings Limited, a company under common 
control of the Ten Lifestyle Management Limited shareholders, acquired Ten Lifestyle Management Limited from its 
shareholders in return for an issue of shares. As a combination of entities under common control, the transaction falls outside 
the scope of the standard IFRS 3 “Business Combinations”.

Paragraph 10 of IAS 8 “Accounting Policies, Changes in Accounting Estimates and Errors” requires management to use its 
judgement in developing and applying a policy that is relevant and reliable, represents faithfully the transaction, reflects the 
economic substance of the transaction, is neutral, is prudent, and is complete in all material respects when selecting the 
appropriate methodology for consolidation accounting.

In accordance with merger accounting, consolidated accounts have been prepared for the reconstructed Group as if it had 
always been in existence. The carrying value of assets and liabilities has not been adjusted to fair value. The difference between 
the nominal value of the shares issued and the nominal value of the shares received has been recorded in the merger reserve.

The cost of the Company’s shares held by the Employee Benefit Trust (EBT) is deducted from equity in the consolidated 
statement of financial position. Any cash received by the EBT on disposal of the shares it holds is also recognised directly in 
equity. Other assets and liabilities of the EBT are recognised as assets and liabilities of the Group other than when they relate 
to other Group companies and are therefore eliminated.

1.3 Segment reporting
The Group’s operating segments are based on the management reporting used by the CEO (who is considered to be the chief 
operating decision maker) and reviewed by the Board of Directors to make strategic decisions and allocate resources.

1.4 Going concern
The consolidated financial statements have been prepared on a going concern basis. The ability of the Company to continue as 
a going concern is contingent on the ongoing viability of the Group. The Group meets its day-to-day working capital 
requirements through its cash balances and wider working capital management. The current political and economic conditions 
continue to create some uncertainty, particularly over (a) corporate members’ engagement; and (b) supplier revenue volumes. 
The Group’s forecasts and projections, taking account of reasonably possible changes in trading performance, show that the 
Group expects to be able to operate within the level of its current cash resources. Having assessed the principal risks and the 
other matters discussed in connection with the going concern statement, the Directors considered it appropriate to adopt the 
going concern basis of accounting in preparing the consolidated financial statements. 

Financial statementsFinancial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202382

83

1. Accounting policies continued
1.4 Going concern continued
Whilst the Company has grown significantly post the COVID-19 pandemic, continued management of costs is in place to ensure 
operating performances align to the Board’s expectations. The Board believes that the business is able to navigate through any 
macroeconomic conditions that may impact performance due to the strength of its member proposition, its balance sheet, and 
the net cash position of the Group.

The Group has set its budget for 2024 and forecast for the following year but we recognise that there are scenarios under which 
the Group could be impacted by reductions in the number of member engagements and by prospective corporate clients failing 
to renew contracts. From our budget base case, a stress scenario of 20% reduction in variable revenues was performed as well 
as a severe downside scenario of 90% reduction in variable revenues. In each of these scenarios, if revenue is not in line with 
cash flow forecasts, the Directors have identified cost savings associated with the reduction in revenue and can identify further 
cost savings if necessary to ensure there is adequate cash and day-to-day working capital going forward.

Having assessed the principal risks and other matters discussed in connection with the going concern statement, the Directors 
have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable 
future. For these reasons, they continue to adopt the going concern basis of accounting in preparing the financial statements.

1.5 Revenue
Revenue comprises concierge revenue (from corporate clients and the private membership base), supplier revenue, and other 
revenue generated from member transactions. An entity is a principal if it controls the specified good or service before that 
good or service is transferred to a customer. The Group is principal in all services provided, other than in those transactions 
with members detailed below in the indirect concierge service revenue section. A typical concierge contract duration is 36 
months. Revenue is stated exclusive of VAT, sales tax, and trade discounts. 

Revenue is recognised when the Group has fulfilled its performance obligations under the relevant customer contract. To the 
extent that invoices are raised to a different pattern than the revenue recognition described below, appropriate adjustments are 
made through deferred and accrued income to account for revenue when the performance obligations have been met.

Furthermore, the Group receives payments from members for the concierge service which are invoiced on 30-day payment 
terms and commissions earned on agent transactions are generally received on booking dates or when deposits are due.

The Group primarily provides a concierge service (both online and/or offline). Where goods and/or services are sold in one 
bundled transaction, the Group allocates the total arrangement’s consideration to the different individual elements based on 
their relative fair values. Management determines the fair values of individual components based on actual amounts charged by 
the Group on a standalone basis given the lack of comparable pricing arrangements observable in the market.

The nature, timing of satisfaction of performance obligations, and significant payment terms of revenue obtained by the Group 
are considered below: 

Direct concierge service revenue
The Group provides concierge services to its members (online and/or offline) and recognises concierge consideration at the 
point in time the performance obligation of managing a request is fulfilled. The Group uses the residual approach to determine 
the transaction price given the lack of observable market prices available as well as the niche nature of the services provided.

Where the Group’s performance of its obligations exceeds amounts received, accrued income or a trade receivable is 
recognised depending on the Group’s billing rights. Where the Group’s performance of its obligations under a contract is less 
than amounts received, a contract liability in deferred income is recognised. The amount of revenue recognised can be subject 
to contract structures including variable consideration and cap and collar thresholds. Where variable pricing structures are in 
place with predetermined service thresholds, price per service unit is therefore based on the expected entitlement (most likely 
method) earned up to the statement of financial position date under each customer agreement.

On implementing a customer contract, it is typical for the Group to charge concierge enabling fees. Where concierge enabling 
fees are capable of being separated out from an ongoing service contract, revenue will be recognised in full at the point in time 
of the launch of the service (high touch or online). When the service is not distinct, this cannot be separated from the contract 
and is recognised over the contract term. Where the service is invoiced in advance and is yet to be launched (i.e. the 
performance obligation is not fulfilled), a contract liability will be held on the statement of financial position in deferred income.

1. Accounting policies continued
1.5 Revenue continued
Indirect concierge service revenue
Acting as agent (supplier revenue)
The Group acts as an agent when it is not the primary party responsible for providing the components that make up the 
members’ booking and does not control the components before they are transferred to members. Revenue comprises the 
fair value of the consideration received or receivable in the form of commission. Commissions are earned from the member 
through purchases of travel products such as hotel accommodation or flight tickets from third party suppliers. Commission 
is recognised when the performance obligation of arranging and facilitating the member to enter into individual contracts with 
suppliers is satisfied, usually on delivery of the booking confirmation.

Cancellations are estimated at the reporting date based on the historical profile of cancellations. Revenue is stated net of 
cancellations and expected cancellations.

Acting as principal (supplier revenue)
The Group acts as a principal when it is the primary party responsible for providing the components that make up the members’ 
booking and it controls the components before transferring to the member. Revenue represents amounts received or receivable 
for the sale of package holidays and other services supplied to members. Revenue is recognised when the performance 
obligation on delivering an integrated package holiday or service is satisfied, usually over the duration of the holiday.

Service fees and offer income 
These are related to corporate clients (corporate revenue) and recognised over the year to which the fees or offer relate. Where 
invoiced in advance, the fees and offer income are deferred and released over the year of the service with the balance recorded 
within deferred income in the statement of financial position.

Digital platform revenue
The Group provides an optional digital platform (the “Ten Digital Platform”) offering to its customers under corporate contracts 
(corporate revenue). Revenue generated from licensing digital products and software maintenance is recognised on a straight 
line basis over time attributed to the licence. 

The nature of the Group’s promise in granting a licence is a promise to provide a right to access the Group’s intellectual 
property as the customer benefits from periodic upgrades to the platform.

Where such revenue is invoiced in advance, the revenue is deferred and released over the period of the licence with the 
contract liability recorded within deferred income in the statement of financial position.

Revenue generated from developing digital products is recognised at the point in time of the delivery of the service. Where 
revenue is based on time spent, rate cards are recognised at the contracted rates as labour hours are incurred. Where 
development income is invoiced in advance, the revenue is deferred as a contract liability with the balance recorded within 
deferred income in the statement of financial position and released on service delivery.

1.6 Intangible assets
Research expenditure is expensed to the income statement in the year in which it is incurred; expenditure on internal projects is 
capitalised if it can be demonstrated that:

 ▪ it is technically and commercially feasible to develop the asset for future economic benefit;

 ▪ adequate resources are available to maintain and complete the development;

 ▪ there is the intention to complete and develop the asset for future economic benefit;

 ▪ the Group is able to use the asset;

 ▪ use of the asset will generate future economic benefit; and

 ▪ expenditure on the development of the asset can be measured reliably.

Other development expenditure is recognised in the income statement as an expense as incurred. 

Capitalised development expenditure is stated at cost less accumulated amortisation and less accumulated impairment losses.

Amortisation is charged to the income statement on a straight line basis over the estimated useful lives of intangible assets. 
Intangible assets are amortised from the date they are available for use. The estimated useful lives are as follows:

Trademarks  

10 years straight line

Capitalised development costs  

5 years straight line

Website   

3 years straight line

The basis for choosing these useful lives is with reference to the years over which they can continue to generate value for the Group. 

The amortisation charges are included within administrative expenses is in the consolidated statement of comprehensive 
income. The Group reviews the amortisation year and methodology when events and circumstances indicate that the useful 
lives may have changed since the last reporting date.

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
84

85

1. Accounting policies continued
1.7 Property, plant and equipment
Property, plant and equipment are measured at historical cost, less accumulated depreciation, and accumulated impairment losses.

1. Accounting policies continued
1.13 Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.

Depreciation is charged to the income statement on a straight line basis over the estimated useful lives of property, plant and 
equipment. Property, plant and equipment are depreciated from the date they are available for use. The estimated useful lives 
are as follows: 

Leasehold improvements  

Over the term of the lease

Fixtures and fittings  

5 years straight line

Office equipment   

3 to 5 years straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying 
value of the asset and is recognised in the income statement.

1.8 Non-current investments
The Company’s interests in subsidiaries are initially measured at cost, and subsequently measured at cost less any 
accumulated impairment losses.

1.9 Impairment of tangible and intangible assets
All tangible and intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the 
carrying amount might not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs of disposal 
and value in use. For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are largely 
independent cash inflows (CGUs).

1.10 Financial assets 
The Group reviews the amount of credit loss associated with its trade receivables based on a provision matrix and forward-
looking estimates that consider current and forecast credit conditions as opposed to relying solely on past historical default rates. 

The Group has applied the simplified approach by applying a provision matrix based on number of days past due to measure 
lifetime expected credit losses. This takes into account the applicable customer credit risk profile and current and forecast 
trading conditions. 

All financial assets are held under the business model of holding the assets to collect the contractual cash flows arising from 
them, which are made up solely of payments of the principal and interest. Therefore, all financial assets are classified at 
amortised cost.

Except for trade receivables, financial assets are initially recognised at fair value plus transaction costs that are directly 
attributable to their acquisition or issue and are subsequently carried at amortised cost using the effective interest rate 
method, less provision for impairment. 

Trade receivables do not contain significant financing components and therefore are initially recognised at their transaction price, 
and subsequently treated in line with other financial assets. Except for trade receivables, impairment provisions are recognised 
as an expected credit loss provision under the general approach, being the expected credit loss over the next twelve months. 

Where there is a credit risk on a financial asset that has increased significantly, the impairment provision is measured at the 
lifetime expected credit loss. Impairment for trade receivables will be measured under the simplified approach with an 
expected credit loss percentage applied to each ageing category. All financial assets will be reported net of impairment; when 
the Group has no reasonable expectation of recovering a financial asset, the portion that is not recoverable is derecognised. 

These financial assets comprise trade and other receivables, accrued income, and cash and cash equivalents in the 
consolidated statement of financial position. Cash and cash equivalents include cash in hand, deposits held with banks and 
other short-term highly liquid investments with original maturities of three months or less. 

1.11 Financial liabilities
Financial liabilities include trade payables and other short-term monetary liabilities, which are initially recognised at fair value 
and subsequently carried at amortised cost using the effective interest method. 

1.12 Equity instruments
Equity instruments issued by the Company are recorded at the proceeds received, net of direct issue costs. Dividends payable 
on equity instruments are recognised as liabilities once they are no longer at the discretion of the Company.

Current tax
Any tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income 
statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes 
items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax rates that have been 
enacted or substantively enacted by the reporting end date.

Research and development tax credit
Companies within the Group may be entitled to claim special tax allowances in relation to qualifying research and development 
(R&D) expenditure (e.g. R&D tax credits). The Group accounts for such allowances as tax credits, which means that they are 
recognised when it is probable that the benefit will flow to the Group and that benefit can be reliably measured. They are claimed 
through the research and development expenditure credit (RDEC) tax credit scheme and recognised in the financial statements 
through other income on the income statement and other receivables on the balance sheet, until the cash is received.

Deferred tax
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit, and is 
accounted for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary 
differences and deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against 
which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary 
difference arises from the initial recognition of other assets and liabilities in a transaction that affects neither the taxable profit 
nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is 
calculated at the tax rates that are expected to apply in the year when the liability is settled, or the asset is realised. Deferred 
tax is recorded in the income statement unless it relates to items in “other comprehensive income”, in which case the deferred 
tax is recorded in “other comprehensive income”. Deferred tax assets and liabilities are offset when the Company has a legally 
enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by 
the same tax authority.

1.14 Provisions
Provisions are recognised when the Group has a legal or constructive present obligation as a result of a past event, it is probable 
that the Group will be required to settle that obligation, and a reliable estimate can be made of the amount of the Group 
obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the 
reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured 
using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows.

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a 
receivable is recognised as an asset. This is only the case if it is virtually certain that reimbursement will be received, and the 
amount of the receivable can be measured reliably.

1.15 Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be 
recognised as part of the cost of inventories or non-current assets. The cost of any unused holiday entitlement is recognised in 
the year in which the employee’s services are received.

1.16 Retirement benefits
The Group operates a defined contribution pension plan, under which the Group pays contributions to privately administered 
pension plans on a mandatory, contractual or voluntary basis. The Group has no further payment obligations once the 
contributions have been paid. The contributions are recognised as employee benefit expense when they are due. Prepaid 
contributions are recognised as an asset to the extent that a cash refund or a reduction in the future payments is available.

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
86

87

1. Accounting policies continued
1.17 Share-based payments
Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity 
instruments granted using appropriate pricing models. The fair value determined at the grant date is expensed on a straight line 
basis over the vesting year, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.

The Group’s schemes award shares in the parent entity and include recipients who are employees in certain subsidiaries. In the 
consolidated financial statements, the transaction is treated as an equity-settled share-based payment, as the Group has 
received services in consideration for the Group’s equity instruments. An expense is recognised in the Group income statement 
for the grant date fair value of the share-based payment over the vesting year, with a credit recognised in equity. 

In the subsidiaries’ financial statements, the awards, in proportion to the recipients who are employees in said subsidiary, are 
treated as an equity-settled share-based payment, as the subsidiaries do not have an obligation to settle the award. An 
expense for the grant date fair value of the award is recognised over the vesting year, with a credit recognised in equity. The 
credit to equity is treated as a capital contribution, as the parent company is compensating the subsidiaries’ employees with no 
cost to the subsidiaries as there is no expectation to recharge this cost. In the parent company’s financial statements, there is 
no share-based payment charge where the recipients are employed by a subsidiary, with the parent company recognising an 
increase in the investment in the subsidiaries as a capital contribution from the parent and a credit to equity.

1.18 Foreign currency
Transactions in foreign currencies are translated at the exchange rate at the date of transaction. Monetary assets and liabilities 
in foreign currencies are translated at exchange rates at the statement of financial position date. Any gain or loss arising from a 
change in the exchange rates after the date of the transaction is included as a gain or loss in other comprehensive income.

Exchange differences arising on a monetary item that forms part of a Group entity’s net investment in a foreign operation are 
recognised in profit or loss, of the Group entity carrying the foreign exchange risk. In the financial statements that include the 
foreign operation and the reporting entity (e.g., the Group’s consolidated financial statements) and where the monetary item is 
deemed as permanent as equity, such exchange differences shall be recognised in other comprehensive income and 
reclassified from equity to profit or loss on disposal of the net investment. 

The statements of financial position of the foreign subsidiaries are translated into Sterling at the rate at the year-end rate. The 
results of the foreign subsidiaries are translated into Sterling at the average rate of exchange during the financial year. Exchange 
differences which arise from the translation of opening net assets of the foreign subsidiary undertakings are included in the 
consolidated statement of comprehensive income.

1.19 Descriptions of nature of each component of equity
The components of the Group’s equity can be described as follows:

 ▪ Share capital – the amount for the nominal value of shares issued.

 ▪ Share premium – the amount subscribed for share capital in excess of nominal value, after deducting costs of issue.

 ▪ Foreign exchange reserve – this reserve relates to exchange differences arising on the translation of the balance sheet of 
the Group’s foreign operations at the closing rate and the translation of the income statement of those operations at the 
average rate.

 ▪ Merger reserve – under the provisions of Section 612 of the Companies Act 2006, the merger reserve represents the difference 

between the consideration paid and the book value of the net assets acquired, as part of a legacy Group reconstruction.

 ▪ Treasury reserve – the reserve relates to shares held in the Group’s Employee Benefit Trust.

 ▪ Retained deficit – the retained deficit reserve contains the net gains and losses recognised in the consolidated statement of 

comprehensive income.

1.20 Inventories
Inventories, which comprise tickets held for resale, are stated at the lower of cost or net realisable value. Consignment tickets 
are not included within stocks held by the Group. Inventories are valued using a first-in first-out (FIFO) method.

1.21 Government grants and assistance
Government grants and assistance are recognised in the related expense line in the profit and loss on a systematic basis over 
the period in which the entity recognises the expenses, for which the grant is intended to compensate. 

Therefore, the grants in recognition of specific expenses are recognised in the related expense line within the profit or loss in 
the same period.

1. Accounting policies continued
1.22 IFRS 16 “Leases” 
The Group leases various properties for office space. Rental contracts are typically made for rolling periods of one month to 
five years but might have extension options. Lease terms are negotiated on an individual basis and contain a wide range of 
different terms and conditions. Leases are recognised as a right-of-use asset and a corresponding liability at the date at which 
the leased asset is available for use by the Group. Each lease payment is allocated between the liability and finance cost. The 
finance cost is charged to the income statement over the lease period so as to produce a constant periodic rate of interest on 
the remaining balance of the liability for each period. The right-of-use asset is depreciated over the shorter of the asset’s useful 
life and the lease term on a straight line basis. 

The Group has not applied the expedient to not recognise all classes of operating leases with a remaining lease term of less 
than twelve months as short-term leases. The policy has been consistently applied to leases of underlying assets in the same 
class, whereas the transitional expedient can be applied on a lease-by-lease basis. 

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present 
value of the following lease payments: 

 ▪ fixed payments (including in-substance fixed payments), less any lease incentives receivable;

 ▪ amounts expected to be payable by the lessee under residual value guarantees; and 

 ▪ payments of penalties for terminating the lease, if the lease term reflects the lessee exercising that option. 

The lease payments are discounted using the interest rate implicit in the lease, if that rate can be determined, or the Group’s 
incremental borrowing rate. Right-of-use assets are measured at cost comprising the following: 

 ▪ the amount of the initial measurement of lease liability; 

 ▪ any lease payments made at or before the commencement date less any lease incentives received; 

 ▪ any initial direct costs; and 

 ▪ restoration costs. 

Payments associated with leases of low-value assets are recognised on a straight line basis as an expense in the income 
statement. Low-value assets comprise IT equipment. 

1.23 Invoice Financing Facility
The Group recognises an invoice financing facility as a financial liability on the balance sheet. It is initially measured at fair 
value, considering the expected future cash flows and transaction costs. Subsequently, it is measured at amortised cost using 
the effective interest method. The facility is presented as part of current borrowings in the balance sheet, and interest expense 
is recognised in the statement of comprehensive income. 

2. Adoption of new and revised standards 
There are no new standards that are yet effective and that would be expected to have a material impact on the entity in the 
current or future reporting periods. 

3. Critical accounting judgements and key sources of estimation uncertainty 
IAS 1 requires disclosure of the judgements, apart from those involving estimations, that management has made in the process of 
applying the entity’s accounting policies that have the most significant effect on the amounts recognised in the financial statements.

In addition, IAS 1 requires disclosure of information about the assumptions the entity makes about the future, and other major 
sources of estimation uncertainty at the end of the reporting period, that have a significant risk of resulting in a material 
adjustment to the carrying amounts of assets and liabilities within the next financial year. In respect of those assets and liabilities, 
the notes to the financial statements include details of their nature and carrying amount at the end of the reporting period.

In the application of the Group and Company’s accounting policies, the Directors are required to make judgements, estimates 
and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The 
estimates and associated assumptions are based on historical experience and other factors considered to be relevant. Actual 
results may differ from these estimates. The Directors do believe there are four areas within the financial statements which 
constitute critical accounting judgements and estimates as follows:

Critical Judgements
Capitalisation of development costs
Development costs are capitalised based on an assessment of whether they meet the criteria specified in IAS 38 for 
capitalisation. During each reporting period, an assessment is performed by management to determine the time spent 
developing the intangible assets (note 17) as a proportion of total time spent in the year. This represents an area of judgement 
and impacts the value of intangible costs capitalised: £7.3m (2022: £6.4m). 

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202388

89

3. Critical accounting judgements and key sources of estimation uncertainty continued
Critical Estimates
Estimation of time spent on capitalisable activities
The determination of the value of capitalised development costs associated with employee salaries and related expenses is 
based on an estimation of the time allocated by employees to activities that fulfil the criteria specified in IAS 38 for 
capitalisation. These estimations are carried out considering the specific roles and departments of our employees and are 
considered critically important.

In the event of a 10% variation in the time allocated by employees within departments engaged in capitalisable activities, the 
cost attributed to intangible assets may experience corresponding fluctuations. Should there be a 10% increase in the estimated 
time spent, this would result in a £0.4m increment in the cost of the intangible asset, prompting an adjustment to be made to 
profit before tax. Conversely, a 10% decrease in the estimated time would lead to a £0.4m reduction in the cost of the intangible 
asset, with a corresponding adjustment reflected in profit before tax.

Estimation of deferred tax assets
The assessment of the probability of future taxable income in which deferred tax assets can be utilised is based on the Group’s 
latest budget approved by the Board, adjusted for any non-taxable income or expenses. The asset recognised has also been 
adjusted to incorporate limitations imposed by the tax rules in the jurisdictions of the Group’s subsidiaries on the utilisation of 
tax losses to offset future taxable income. A reasonable change in business profit before tax of an increase of 10% would result 
in a £479k increase in the deferred tax asset recognised. A corresponding decrease in the profit before tax would result in a 
£979k decrease in the deferred tax asset recognised. 

The Group uses a five-year planning horizon to derive the recoverability of tax losses carried forward. If the forecast horizon were 
to increase or decrease by one year this would result in a corresponding increase or decrease in the deferred tax asset of £975k.

Useful economic lives
Capitalised development costs in respect of TenMAID, the Ten Digital Platform, and servicing infrastructure are amortised over 
their useful life of five years. The useful life is based on management’s judgement, which reflects the period over which the 
asset is expected to generate future economic benefits and is annually reviewed for appropriateness. 

Management has performed a sensitivity analysis of the impact of changes in the judgement associated with the useful 
economic life of TenMAID, the Ten Digital Platform, and servicing infrastructure. A reduction in the useful economic life of one 
year would result in an increase in the amortisation expense for the period of £2.5m (2022: £2.3m), while an increase of the 
same amount would reduce the amortisation expense by £2.4m (2022: £2.1m).

Material estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to material accounting estimates are 
recognised in the year in which the estimate is revised and future years as appropriate. 

4. Segment reporting
The total revenue for the Group has been derived from its principal activity, the provision of concierge services. This has been 
disaggregated appropriately into operational segment and geographical location.

The Group has three reportable segments: Europe, Asia-Pacific, the Middle East and Africa (AMEA), and North and South 
America (the Americas). During the year, the Group changed the reportable segments to reflect the updated management 
structure of each region, and as a result, the comparative period has been re-presented to align to the new reportable 
segments. Each segment is a strategic business unit and includes businesses with similar operating characteristics. They are 
managed separately in similar time zones to reflect the geographical management structure.

Europe

Americas

AMEA

Net Revenue

Add back: cost of sales on principal transactions

Revenue

Europe

Americas

AMEA

Adjusted EBITDA 

Amortisation

Depreciation

Share-based payment expense & national insurance

Exceptional items

Operating profit/(loss)

Foreign exchange (loss)/gain

Other net finance expense

Profit/(loss) before taxation

Taxation credit/(expense)

Profit/(loss) for the year

2023 
£’000

25,914

25,834

11,255

63,003

3,653

66,656

9,207

1,943

854

12,004

(5,287)

(2,916)

(908)

(1,098)

1,795

(220)

(651)

924

3,623

4,547

2022
£’000

20,615

16,534

9,663

46,812

1,839

48,651

4,907

(700)

671

4,878

(4,608)

(2,713)

(537)

(769)

(3,749)

157

(258)

(3,850)

(466)

(4,316)

Statutory revenue for the Americas and AMEA segments is the same as the Net Revenue amounts disclosed above. Statutory 
revenue for the Europe segment was £29,567k (2022: £22,454k). 

The Group’s statutory revenue from external corporate clients is generated from commercial relationships entered into by 
various Group companies, which, given the global nature of the Group’s service delivery model, may not reflect the location 
where the services are delivered, as reflected in the Net Revenue segmentation noted below.

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202390

91

4. Segment reporting continued
The Group’s statutory revenue is disaggregated into the following revenue streams as detailed in the revenue accounting policy 
(note 1.5). In addition, the Group disaggregates revenue into services where the Group is considered agent or principal as below: 

6. Operating profit/(loss)
Operating profit/(loss) for the year is stated after charging:

Direct concierge service revenue 

Offers and benefits revenue 

Indirect concierge service revenue

Digital platform fees

Revenue

Corporate revenue

Supplier revenue

Revenue 

Supplier revenue (cost of sales on principal member transactions)

Net Revenue 

Revenue from services as principal

Revenue from services as agent

2023 
£’000

52,257

1,170

11,095

2,134

2022
£’000

38,030

1,129

7,516

1,976

66,656

48,651

2023 
£’000

55,561

11,095

2022
£’000

41,116

7,535

66,656

48,651

(3,653)

(1,839)

63,003

46,812

2023 
£’000

61,416

5,240

2022
£’000

46,570

2,081

66,656

48,651

Net Revenue is a non-GAAP Company measure that includes the direct cost of sales relating to member transactions managed 
by the Group, such as the cost of airline tickets sold under the Group’s ATOL licences. Net Revenue is the measure of the 
Group’s income on which segmental performance is measured.

Research and development costs not capitalised

Depreciation of property, plant and equipment

Depreciation of right-of-use asset

Amortisation of intangible assets

Bad debt expense

Government assistance 

Exceptional items

7. Auditor’s remuneration

For audit services

Audit of the financial statements of the Company

Audit of the financial statements of the Company's subsidiaries

For other services

Tax services for the Company

Tax services for the Company’s subsidiaries

Other services

8. Employees
The average monthly number of persons (including Directors) employed by the Group during the year was:

Adjusted EBITDA is a non-GAAP Company specific measure excluding interest, taxation, amortisation, depreciation, share-based 
payment, and exceptional costs. Adjusted EBITDA is the main measure of performance used by the Board, which is considered 
to be the chief operating decision maker. Adjusted EBITDA is the principal operating metric for a segment.

UK

International

The statement of financial position is not analysed between reporting segments. Management and the chief operating decision 
maker consider the statement of financial position at Group level.

Three corporate clients (2022: two) generated more than 10% of total revenue each during the year ended 31 August 2023. 
The total combined revenue of these corporate clients was £23.9m (2022: £9.5m) and was mainly included in the Europe and 
Americas segments.

5. Exceptional items 

Restructuring costs

Loss on disposal of subsidiary and restructuring

Provision for overseas tax authority costs

2023 
£’000

995

18

85

1,098

2022
£’000

-

519

250

769

The Group recognised an exceptional charge which related to restructuring costs incurred during the year of £995k (2022: £nil).
During the year, the Group recognised a further £18k (2022: £519k) related to the disposal of the Russian subsidiary, Ten Group 
(RUS) LLC in 2022. The Group also recognised an additional provision of £85k (2022: £250k) related to overseas taxes and 
penalties. 

Their aggregate remuneration comprised:

Wages and salaries

Social security costs

Pension costs

Share-based payments (note 29)

2023 
£’000

1,114

511

2,405

5,287

103

 — 

1,098

2022
£’000

542

483

2,230

4,608

336

(210)

769

2023 
£’000

2022
£’000

170

36

206

—

20

5

25

141

8

149

—

18

8

26

2023 
Number

2022
Number

189

1,055

1,244

2023 
£’000

35,499

4,881

1,081

908

196

905

1,101

2022
£’000

29,739

3,281

959

537

42,369

34,516

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202392

93

9. Directors’ remuneration

13. Net finance expense

Remuneration for qualifying services

Pension contributions to defined contribution schemes

Share-based payments – gain on the exercise of share options during year

2023 
£’000

1,100

14

—

1,114

Full details of Directors’ remuneration are presented in the Remuneration Committee Report on pages 62 to 67.

Remuneration disclosed above includes the following amounts paid to the highest paid Director:

Remuneration for qualifying services

Share-based payments – expense

Share-based payments – gain on the exercise of share options during year

2023 
£’000

316

54

—

370

2022
£’000

1,007

12

208 

1,227

2022
£’000

308

120

84

512

Losses/(gain) on foreign exchange

Interest on bank overdrafts and loans

IFRS 16 interest charge

Loan interest

Interest income

Total finance expense

14. Income tax expense

Current tax

UK current tax expense

Foreign taxes related to current year

Prior year adjustments in respect of foreign taxes

The number of Directors for whom retirement benefits are accruing under defined contribution schemes amounted to two (2022: two).

Deferred tax 

10. Key management personnel

Short-term employee benefits

Termination costs

Post-employment benefits

Share-based payments – gain on the exercise of share options during year

2023
£’000

1,573

142

22

37

1,774

2022
£’000

1,544

—

18

293

1,855

Remuneration of key management personnel
The remuneration of key management personnel, including Directors, is set out above in aggregate for each of the categories 
specified in IAS 24 “Related Party Disclosures”. Key management personnel comprise the Directors of the Company, and senior 
staff with management responsibilities across the entire Group.

11. Related party transactions
In March 2022 of the prior year, Ten Lifestyle Management Limited borrowed £1.5m from Mrs S Weatherill, wife of the previous 
Chairman, Mr B Weatherill. Interest is payable monthly in arrears in cash at 8% per annum until June 2023 and 16% per annum 
thereafter during the term of the loan. The loan is repayable in the next twelve months and has been classified as current.  

In August 2022 of the prior year, Ten Lifestyle Management Limited raised £1.9m of loan notes, including £275k of loan notes 
issued to other members of the previous Chairman’s family, who do not fall under the definition of related parties. Please refer 
to note 26 for terms of the loan notes, all of which were issued on the same terms.

Other than the related party transactions described above, there were no further related party transactions in the year to disclose.

12. Controlling party
In the opinion of the Directors, there is no one ultimate controlling party.

Origination and reversal of timing differences

Historical losses recognised

Total tax (credit)/expense

(3,623)

466 

The tax expense for the year can be reconciled to the income statement as follows:

Profit/(loss) before taxation

Expected tax charge/(credit) based on a corporation tax rate of 21.5% (2022: 19.0%)*

Effect of expenses not deductible in determining taxable profit

Effect of taxes related to previous years

Origination and reversal of timing differences

Historical losses recognised

Overseas tax rate differences

Taxation (credit)/expense for the year

2023 
£’000

924

199 

60 

 (169)

1,009

(5,306)

584 

 (3,623)

2022
£’000

(3,850)

 (732)

3 

 — 

975 

—

220 

466 

*  A blended rate of 21.5% has been used in the current period following the change in the corporation tax rate from 19% to 25% on 1 of April 2023.

15. Earnings per share

Basic earnings per share

Profit/(loss) attributable to equity shareholders of the parent

Weighted average number of ordinary shares in issue (net of treasury)

Basic profit/(loss) per share (pence)

2023 
£’000

2022
£’000

4,547

(4,316)

83,894,193

83,699,615

5.4p

(5.2)p

2023 
£’000

2022
£’000

220

62

216

380

(7)

871

(157)

1

185

73

(1)

101

2023 
£’000

2022
£’000

 — 

843 

 (169)

1,009

(5,306)

 — 

466 

 — 

— 

—

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
94

95

15. Earnings per share continued
Basic profit per ordinary share
Basic profit per ordinary share is calculated by dividing the net result for the year attributable to shareholders by the weighted 
number of ordinary shares outstanding during the year (2022: (5.2)p).

16. Deferred tax continued

Diluted earnings per share

Profit/(loss) attributable to equity shareholders of the parent

Weighted average number of ordinary shares in issue (net of treasury)

Diluted profit/loss per share (pence)

2023 
£’000

2022
£’000

4,547

(4,316)

86,986,163

83,699,615

5.2p

(5.2)p

Diluted earnings per ordinary share
Diluted earnings per share is calculated as per IAS 33 by adjusting the weighted average number of ordinary shares outstanding 
for the dilutive effect of “in the money” share options, which are the only dilutive potential common shares for the Group. The 
net profit attributable to ordinary shareholders is divided by the adjusted weighted average number of shares. “Out of the 
money” share options are excluded from the calculation as they are non-dilutive. Where the Group has incurred a loss in the 
year, the diluted loss per share is the same as the basic loss per share as the loss has an anti-dilutive effect. 

Underlying earnings per share

Profit/(loss) attributable to equity shareholders of the parent

Excluding exceptional items & taxes

Exceptional items

Recognition of historical tax losses

2023 
£’000

2022
£’000

4,547

(4,316)

1,098

(5,306)

769

—

Intangible 
assets
£’000

Capital
allowances
£’000

Opening Balance as at 1 September 2022

—

—

Credited/(charged) to the statement of 
comprehensive income

Movement in deferred tax balances

Utilisation of historical losses

Recognition of historical losses

Closing balance as at 31 August 2023

(1,672)

—

—

(1,672)

715

—

—

715

Other
temporary
differences
£’000

—

255

—

—

255

Losses
£’000

—

— 

(307)

5,306

4,999

Total
£’000

—

(702)

(307)

5,306

4,297

As at 31 August 2023, the Group has unused tax losses of £61.1m that are available for offset against future taxable profits. 
During the year ended 31 August 2023, a deferred tax asset has been recognised in respect of £21.0m of such losses (2022: £nil). 
Due to uncertainty as to the level and timing of taxable profits in the future, no deferred tax asset has been recognised in 
respect of the remaining £40.1m (2022: £31.6m). The losses that remain unrecognised are not expected to expire. Further 
information about the recoverability of the recognised deferred tax asset is contained in the “Critical Accounting Estimates and 
Judgments” section of these notes.

17. Intangible assets

Website
£’000 

Trademarks
£’000 

Total
£’000 

Underlying profit/(loss) attributable to equity shareholders of the parent

339

(3,547)

Basic weighted average number of ordinary shares in issue (net of treasury)

83,894,193

83,699,615

Basic underlying profit/(loss) per share (pence)

0.4p

(4.2)p

Diluted weighted average number of ordinary shares in issue (net of treasury)

86,986,163

83,699,615

Diluted underlying profit/(loss) per share (pence)

0.4p

(4.2)p

Underlying earnings per ordinary share
Underlying earnings per share is calculated by adjusting the profit/(loss) attributable to equity shareholders for exceptional 
items (note 5) and associated taxes along with non-underlying tax items such as deferred tax arising from the recognition of 
historical losses. No changes are made to the weighted average number of ordinary shares. 

16. Deferred tax

Cost

At 31 August 2021

Additions

Impairment 

Disposals

Write-off

At 31 August 2022

Additions

Disposal 

At 31 August 2023

2023 
£’000

2022
£’000

Accumulated amortisation

Opening balance

Credited/(charged) to the statement of comprehensive income:

Share-based payments

Historical losses

Movement in other temporary differences

Closing balance

—

—

4,999

(702)

4,297

—

—

—

—

At 31 August 2021

Charge for the year

Disposal 

At 31 August 2022

Charge for the year

Disposal

At 31 August 2023

Carrying amount

At 31 August 2022

At 31 August 2023

Capitalised
development
costs
 £’000

35,036

6,452

—

(4)

— 

41,484

7,284

— 

1,909

— 

— 

— 

— 

1,909

— 

— 

48,768

1,909

23,481

4,608

(2)

28,087

5,287

—

1,909

— 

— 

1,909

— 

— 

33,374

1,909

13,397

15,394

— 

— 

—

— 

— 

— 

—

— 

— 

— 

—

—

— 

— 

— 

— 

— 

— 

—

— 

36,945

6,452

—

(4)

—

43,393

7,284

—

50,677

25,390

4,608

(2)

29,996

5,287

—

35,283

13,397

15,394

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
 
96

97

17. Intangible assets continued

19. Right-of-use assets

All additions are related to internal expenditure. The useful economic lives of the capitalised development platforms and 
website are assessed to be five years and three years respectively. 

18. Property, plant and equipment

At 1 September 2021

Additions

Terminations 

Lease modifications

Depreciation

Translation differences

At 31 August 2022

Additions

Terminations 

Lease modifications

Depreciation

Translation differences

At 31 August 2023

Cost

At 31 August 2021

Additions

Disposals

Reclassification 

At 31 August 2022

Additions

Disposals

Reclassification 

Exchange movements

At 31 August 2023

Accumulated depreciation

At 31 August 2021

Charge for the year

Disposals

Reclassification 

At 31 August 2022

Charge for the year

Disposals

Reclassification 

Exchange movements

At 31 August 2023

Carrying amount

At 31 August 2022

At 31 August 2023

Leasehold
improvements
£’000

Fixtures
and fittings
£’000

Office
equipment
£’000

83

— 

— 

— 

83

84

(22)

— 

(18)

392

14

(2)

(12)

392

11

— 

— 

(9)

2,725

852

(24)

12

3,565

436

— 

— 

(174)

Total
£’000

3,200

866

(26)

—

4,040

531

(22)

— 

(201)

127

394

3,827

4,348

43

28

— 

— 

71

21

(20)

— 

(17)

55

12

72

295

49

(1)

(6)

337

45

— 

— 

(5)

2,301

406

(20)

6

2,693

445

— 

— 

(134)

2,639

483

(21)

—

3,101

511

(20)

— 

(156)

377

3,004

3,436

55

17

872

823

939

912

Land and 
buildings
£’000

2,601

1,844

(27)

4

(2,230)

82

2,274

1,573

(88)

605

(2,405)

(48)

1,911

Lease modifications relate to renegotiations on leases, agreed part way through the original lease term. Additions reflect the 
renegotiated position and further new office leases. 

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 202398

99

20. Subsidiaries 
Details of the Company’s subsidiaries at 31 August 2023 are as follows:

Name of undertaking

Ten Lifestyle Management Limited1

Ten Lifestyle Management (Asia) Limited

Ten Lifestyle Management USA Inc.

Ten Lifestyle Management (Canada) ULC

Ten Group Singapore PTE Limited

Ten Group Japan K.K.

Ten Lifestyle Commercial Consulting (China)

Ten Lifestyle Management Limited S DE RL DE CV

Country of
incorporation

UK

Hong Kong

USA

Canada

Singapore

Japan

China

Mexico

Ten Lifestyle Management Africa (Pty) Limited

South Africa

Ten Lifestyle Management India Private Limited

Ten Servicos de Concierge do Brasil Limited

Ten Group Belgium BVBA

Ten Group Australia Pty Limited

India

Brazil

Belgium

Australia

Ten Lifestyle Management Switzerland GmbH

Switzerland

Ten Group France SAS

Ten Group Norway AS

Ten Latin America Limited

Ten South America Limited

Ten Global Services Limited

Ten Travel Limited

Ten Professional Services Limited

Bailey Medical Support Limited

1  Shares held directly by Ten Lifestyle Group Plc.

France

Norway

UK

UK

UK

UK

UK

UK

Ownership
interest
%

Voting
power held
%

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Nature of business

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Technology and development

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Concierge services

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

20. Subsidiaries continued
The registered offices of the Company’s subsidiaries are as follows:

Name of undertaking

Registered office

Ten Lifestyle Management Limited

2nd floor, Fitzroy House, 355 Euston Road, London, NW1 3AL, United Kingdom

Ten Lifestyle Management (Asia) Limited

Unit 20-125 WeWork, City, Plaza Phase 3, Taikoo, Hong Kong, 

Ten Lifestyle Management USA Inc

149 New Montgomery Street, 3rd Floor, San Francisco, CA 94105, USA

Ten Lifestyle Management (Canada) ULC

1200 Bay Street, Suite 202, Toronto, Ontario M5R 2A5, Canada

Ten Group Singapore PTE Limited

36 Robinson Road City House #02-127, Singapore 068877

Ten Group Japan K.K.

Ten Lifestyle Commercial Consulting (China)

Ten Lifestyle Management S DE RL DE CV

7F Sumitomo Sasazuka Taiyo Building, 1-48-3 Sasazuka, Shibuya ku,  
Tokyo 151-0073, Japan

Floor 12, Platinum Building, 233 Tai Cang Road, Huangpu District, Shanghai, 
200020, China

Torre Concreta Calz. Gral. Mariano Escobedo 526 Piso 8 Oficina 0811 
Anzures, Miguel Hidalgo, Ciudad de México 11590

Ten Lifestyle Management Africa (Pty) Limited

7th Floor, 19 Louis Gradner Street, Foreshore, Cape Town 8001, South Africa

Ten Servicos de Concierge do Brasil Limited

Rua Olimpiadas 205 – 4º andar – São Paulo SP 04551-000, Brazil

Ten Group Belgium BVBA

Brussels Airport Corporate Village, Leonardo Da Vin-cilaan, 91935 Zaventem, 
Belgium

Ten Group Norway AS

c/o Flattum Accounting, St Olavs Gate, 25 0166, Oslo, Norway

Ten Lifestyle Management Switzerland GmbH

Red Tower, Floor F0 Limmatstrasse 250, 8005, Zurich, Switzerland

Ten Lifestyle Management India Private Limited 9SE, 9th Floor, The Ruby Tower, 29, Senapati Bapat Marg Dadar (West), 
Mumbai 400 028, India

Ten Group Australia Pty Limited

Level 11, 80 Mount Street, North Sydney, NSW 2060

Ten Group France SAS

66 avenue des Champs-Élysées, 75008, Paris, France

Ten Lifestyle Argentina (Branch)

Corrientes 222, Piso 10 C1043 AAP, Buenos Aires, Argentina

Ten Lifestyle Management Ltd (DMCC) (Branch) Reef Tower Units 31-07 & 31-08, PO Box 115738, Dubai, UAE

The registered office of the dormant subsidiaries incorporated in the UK is 2nd Floor, Fitzroy House, 355 Euston Road, London 
NW1 3AL, United Kingdom.

21. Trade and other receivables 
Trade receivables disclosed below are measured at fair value using the expected credit loss model.

Trade receivables 

Provision for bad and doubtful debts

Other receivables

Prepayments and accrued income 

Movements in Group contract assets and liabilities were as follows: 

Accrued income increased

2023 
£’000

5,982

(439)

5,543

1,579

4,486

11,608

2023 
£’000

264

2022
£’000

4,665

(336)

4,329

1,300

4,301

9,930

2022
£’000

851

All accrued income recognised at 31 August 2022 was released during the year. 

The fair value of trade and other receivables shown below, is the same as the carrying value as credit risk has been addressed 
as part of impairment provisioning and, due to the short-term nature of the amounts receivable, they are not subject to other 
ongoing fluctuations in market rates.

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023100

101

22. Trade receivables – credit risk

Ageing of due and past due but not impaired debts

0–30 days

30–60 days

60–90 days

90–120 days

120+ days

Provision for bad and doubtful debts

2023 
£’000

4,873

343

111

181

474

5,982

(439)

5,543

2022
£’000

379

34

21

45

275

4,665

(336)

4,329

24. Trade and other payables

Trade payables

Accruals and deferred income

Social security and other taxation

Other payables

Deferred income increase 

2023 
£’000

1,550

14,845

2,950

714

2022
£’000

1,816

10,801

3,226

616

20,059

16,459

2023 
£’000

1,200

2022
£’000

1,137

The Group provides against trade receivables using the expected credit loss model as at the reporting date. 

0–30 days

30–60 days

60–90 days

90–120 days

120+ days

Trade
debtors
£’000

Expected credit
 loss provision
£’000

Expected credit 
loss provision 
%

4,873

343

111

181

474

5,982

44

37

23

36

299

439

1%

11%

20%

20%

63%

The provision is based on prior experience using a provision matrix whilst considering an assessment of the current and future 
expected economic climate, in addition to taking into account the length of time that the receivable has been overdue.

Movement in the allowances for doubtful debts

Opening balance

Movement in provision 

Closing balance

23. Cash and cash equivalents

Cash at banks and on-hand – unrestricted

Cash at banks and on-hand – restricted

Cash in transit

Cash and cash equivalents

2023 
£’000

336

103

439

2023 
£’000

6,982

1,100

147

8,229

2022
£’000

221

115

336

2022
£’000

5,492

521

571

6,584

Cash at bank earns interest at floating rates based on daily bank deposit rates. 

The Group holds cash in a restricted access account in respect of guarantees and reserves. These guarantees arise in the 
ordinary course of business and relate to the Group’s travel operations, while the reserves relate to restricted cash related to 
the Group’s card intermediary. The guarantees are required under consumer protection schemes in certain markets and are 
provided by banks, which hold restricted cash to support the guarantee. As such, this guarantee will be required for the long 
term, unless local regulations are amended. In excess of cash held in restricted accounts, the Group has guarantees in place 
with local travel authorities of £196k (2022: £193k).

All deferred income recognised at 31 August 2022 was released during the year. The fair values of trade and other payables are 
the same as the carrying values.

25. Provision – overseas tax liabilities

Provision for overseas liabilities

Movements on provisions:

At beginning of year

Movement in provision 

At end of year

2023 
£’000

931

846

85

931

The liabilities relate to overseas tax liabilities. The liabilities will reduce as overseas tax filings are finalised and paid.

26. Borrowings

Current 

Non-current 

2023 
£’000

1,622

2,950

4,572

2022
£’000

846

568

278

846

2022
£’000

1,500

1,940

3,440

Ten Lifestyle Management Limited has entered into additional loan notes of £1.2m (2022: £1.9m) during the year. Interest is 
payable quarterly in arrears in cash at 8% per annum during the term of the loan notes, a 1% administration fee payable in cash 
at drawdown. The additional loan notes of £1.2m are repayable on the 25 August 2025. The loan notes have been recognised 
using the effective interest rate method, for which the average rate is 8.3% (2022: 8.3%).The loans are guaranteed by Ten 
Lifestyle Group Plc.

In March 2022 of the prior year, Ten Lifestyle Management Limited borrowed £1.5m from Mrs S Weatherill, wife of the previous 
Chairman, as disclosed in note 11.   

On 25 January 2023 the Group entered an invoice financing facility available up to a maximum of £2.1m, of which £0.1m was 
used at the end of the period. The Group has invoice financing facilities in place relating to trade receivables due from large 
corporate clients of Ten Lifestyle Management Limited that are denominated in US Dollars and Sterling. The trade receivables 
guaranteed under the arrangement totalled £122k (2022: £nil). The Group retains the credit risk associated to these trade 
receivables and therefore presents these trade receivables gross within the reported current assets. The liability arising from 
the invoice financing is presented as borrowings within current liabilities. The invoice financing facility is guaranteed to the value 
of the debts advanced and accrues interest at a rate of 2% over the base rate. 

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023102

103

27. Lease liabilities

Lease liabilities

In one year or less

Between one and five years

Total undiscounted lease liabilities

Lease liabilities included in the statement of financial position

Current

Non-current

Lease liability payments allocation

Lease liability repayments

Interest expense on lease liabilities

At 31 August 2022

Additions

Payments

Interest 

Terminations 

Lease modifications

Translation differences

At 31 August 2023

Carrying amount

At 31 August 2022

At 31 August 2023

2023 
£’000

1,967

571

2,538

1,738

399

2,137

2,538

216

2022
£’000

2,118

1,138

3,256

1,834

820

2,654

2,427

185

Land and
 buildings 
£’000

2,654

1,573

(2,754)

216

(164)

665

(53)

2,137

2,654

2,137

Discount rate
The discount rate used is based on the Group’s estimated cost of debt. The average discount rate applied is 10.41% (2022: 7.7%), 
which is the Group’s incremental borrowing rate.

29. Share options
The Company Share Option Plan (CSOP) remains in place and the Management Incentive Plan (MIP) commenced on 9 November 
2017. As part of the Group’s COVID-19 cost-saving measures, a Salary Sacrifice Scheme (SSS) was first launched in March 2020, 
allowing employees to sacrifice a proportion of their salary over a four-month period in return for share options.

For CSOP and MIP schemes, the holder must be in continued employment of the Company for three years for the option to 
vest. All options unexercised after a period of ten years from the date of grant expire. 

For the SSS, the holder must sacrifice the pre-agreed amount of salary to vest the options granted. All options unexercised 
after a period of three years from the date of grant expire. An extension was granted on certain salary sacrifices noted in the 
tables below. 

The Group has no legal or constructive obligation to repurchase or settle options in cash.

Options are exercisable at a range of between £0.001 per share and £1.60 per share. The weighted average remaining 
contractual life of the share options outstanding at 31 August 2023 is 3.6 years.

The total expense recognised for the year ended 31 August 2023 arising from equity-settled share-based payment transactions 
amounted to £0.9m (2022: £0.5m).

Number of options outstanding at 31 August 2021

Granted in the–year - CSOP

Granted in the–year - MIP

Exercised in the–year - SSS

Forfeited in the–year - CSOP

Exercised in the–year - CSOP

Exercised in the–year - MIP

Number of options outstanding at 31 August 2022

Granted in the–year - CSOP

Exercised in the–year - CSOP

Lapsed in the–year - CSOP

Exercised in the–year - MIP

Lapsed in the–year - MIP

Exercised in the–year - SSS

Extensions in the–year - SSS

Lapsed in the–year - SSS

Exercised in the–year - EMI

Lapsed in the–year - EMI

Weighted average
exercise price
£

Number

14,310,323

 0.740 

678,284

676,000

(1,665,326)

(143,417)

(182,840)

(16,000)

13,657,024

984,362

(105,722)

(262,111)

(80,000)

(609,990)

(319,722)

55,399

(411,261)

(91,528)

(53,336)

0.790 

0.001 

0.701 

0.940 

0.740 

0.001 

 0.710 

0.489 

0.739 

0.801 

0.001 

0.001 

0.700 

0.690 

0.711 

0.389 

0.224 

28. Share capital

Number of options outstanding at 31 August 2023

12,763,115

 0.734 

84,738,773 (2022: 83,741,801) ordinary shares of £0.001 each

2023 
£’000

84,739

84,739

2022
£’000

83,742

83,742

There were 997k shares issued during the financial year ended 31 August 2023. All shares are fully paid.

Own shares held
An Employee Benefit Trust (the “Ten Group Employee Benefit Trust”) was established in February 2012. The Trust holds 42,186 
shares (2022: 42,186). These shares held are treated as treasury shares and are included in the treasury reserve in the 
consolidated statement of financial position.

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
104

105

29. Share options continued

EMI

January 2013 to January 2023

January 2013 to January 2023 

January 2013 to January 2023

May 2014 to January 2023

December 2015 to December 2025

MIP

December 2017 to December 2027

April 2018 to April 2028

September 2018 to September 2028

November 2018 to November 2028

June 2019 to June 2029

December 2019 to December 2029

December 2020 to December 2030

August 2022 to August 2032

CSOP

August 2017 to August 2027

March 2018 to March 2028

May 2018 to May 2028

August 2018 to August 2028

September 2018 to September 2028

December 2018 to December 2028

January 2019 to January 2029

April 2019 to April 2029

June 2019 to June 2029

July 2019 to July 2029

August 2019 to August 2029

September 2019 to September 2029

October 2019 to October 2029

August 2020 to August 2030

As at
31 August 2023

As at
31 August 2022

Exercise
price
£

Remaining
contractual
life
AR23

— 

— 

— 

— 

34,968 

124,000 

68,966 

112,360 

344,828 

426,000 

96,000 

655,000 

676,000 

81,336 

24,672 

9,440 

29,416 

34,968 

124,000 

68,956 

112,360 

344,828 

490,000 

722,000 

655,000 

676,000 

440,000 

600,000 

9,375 

22,222 

— 

34,483 

33,857 

67,781 

45,802 

134,832 

25,424 

289,915 

18,987 

12,295 

18,987 

9,375 

22,222 

17,241 

34,483 

42,857 

67,781 

45,802 

134,831 

25,424 

289,916 

18,987 

12,295 

18,987 

0.224 

0.536 

0.414 

0.414 

0.563 

0.001 

0.001 

0.001 

0.001 

0.001 

0.001 

0.001 

0.001 

0.750 

1.600 

1.350 

0.870 

0.870 

0.350 

0.440 

0.660 

0.890 

1.180 

1.190 

0.790 

1.220 

0.790 

0.770 

1.070 

1.045 

1.060 

1.000 

0.620 

0.480 

0.700 

1.200 

1.000 

1.100 

— 

—

—

—

2.29 

4.29 

4.63 

5.05 

5.21 

5.79 

6.30 

7.30 

8.96 

3.96 

4.54 

4.71 

4.96 

5.05 

5.30 

5.38 

5.63 

5.79 

5.88 

5.96 

6.05 

6.13 

6.96 

7.05 

7.54 

7.79 

7.96 

8.30 

8.71 

9.13 

0.46 

0.13 

0.21 

0.54 

September 2020 to September 2030

1,168,840 

1,305,194 

March 2021 to March 2031

June 2021 to June 2031

August 2021 to August 2031

December 2021 to December 2031

May 2022 to May 2032

October 2022 to October 2032

SSS

March 2020 to March 2024

July 2020 to July 2024

November 2020 to November 2024

March 2021 to March 2025

14,018 

15,600 

14,218 

482,403 

121,363 

968,750 

14,018 

— 

14,218 

527,628 

121,363 

— 

1,184,677 

1,847,099 

1,241,679 

1,242,108 

2,088,573 

2,090,473 

1,770,912 

1,781,745 

12,763,115 

13,657,024 

29. Share options continued
The periods noted in the table below reflect the month during which the options were awarded to the month of expiration. For 
the share options granted during the year, the weighted average fair value of the options is £1.22.

Management Incentive Plan 
There were no new options granted under the MIP. All share options granted under the MIP can be exercised at nominal ordinary 
share value (£0.001p).

Salary Sacrifice Scheme
Under the SSS, the Group offered its employees the opportunity to sacrifice salary over two four-month periods in exchange for 
share options; there were no options granted in this financial year. The sacrifices ranged from 5% to 50% of salary over the grants.

Company Share Option Plan
Under the CSOP, 984,632 (2022: 678,284) options were issued to eligible employees in the 2023 financial year. These shares 
were issued under a conditional three years of employment (non-market) from date of grant.

Valuation of share options
The fair value of options subject to non-market-based vesting conditions was measured using a Black Scholes model and those 
options with market-based conditions using a Monte Carlo simulation model.

The fair value of the outstanding options without performance conditions was measured using the Black Scholes option 
valuation model. The inputs to that model in respect of the share options outstanding under each issue as at 31 August 2023 
and 31 August 2022 were as follows:

2022

Grant month

Weighted average share price

Weighted average exercise price

Expected volatility

Weighted average risk free rate

Expected dividend yield

Weighted average option life (years)

Weighted average fair value at date of grant

2023

Grant month

Weighted average share price

Weighted average exercise price

Expected volatility

Weighted average risk-free rate

Expected dividend yield

Weighted average option life (years)

Weighted average fair value at date of grant

CSOP

 CSOP 

 MIP 

 MIP 

Dec 2021

May 2022

Aug 2022

Aug 2022

£0.62

£0.62

52%

1.48%

— 

5.0 

£0.29

£0.56

£1.10

52%

2.04%

— 

2.5 

£0.58

£0.58

£0.001

45%

2.04%

— 

2.5 

£0.08

£0.99

£0.99

48%

0.1%

— 

5.0 

£0.43

CSOP 

Oct 2022

£0.48

£0.48

54%

3.64%

—

5.0 

£0.46

The expected share price volatility fluctuated for the different share option schemes due to different years that apply to each 
of the schemes in existence. The risk-free rate is based on the average Bank of England base rate in the year. 

Expected share price volatility is based on similar listed entities and varies due to the different years that apply to each of the 
schemes in existence. For the SSS, expected share price volatility is based on the Group’s share price volatility. 

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023106

107

30. Capital commitments
At 31 August 2023 the Group had no material capital commitments (2022: £nil).

31. Financial instruments and financial risk management
Financial instruments 
The Group’s principal financial liabilities comprise trade and other payables and borrowings. The primary purpose of these financial 
liabilities is to finance the operations. The Group has trade and other receivables and cash that derive directly from its operations.

Financial assets

Cash at banks and on–hand - unrestricted

Cash at banks and on–hand - restricted

Trade and other receivables

Financial liabilities

Trade and other payables

Lease liabilities

Borrowings 

31. Financial instruments and financial risk management continued
Foreign currency sensitivity analysis
The following table details the Group’s sensitivity to a 5% decrease in £GBP against the relevant foreign currencies which the 
Directors believe could have the most significant impact on the performance of the Group. 5% is the sensitivity rate used when 
reporting foreign currency risk internally to key management personnel and represents management’s assessment of the 
reasonably possible change in foreign exchange rates.

For a 5% strengthening of Great British Pounds against the relevant currency there would be a comparable impact on the profit 
and other equity in the opposite direction.

2023 
£’000

7,129

1,100

9,253

2023 
£’000

2,410

2,137

4,572

2022
£’000

6,063

521

7,949

2022
£’000

2,432

2,654

3,440

Euro

US Dollar

Swiss Franc

Japanese Yen

Brazilian Real

Australian Dollar

Other

Profit or loss

2023
£’000

142

(396)

(119)

(28)

14

(55)

(321)

(763)

2022
£’000

26

(310)

(45)

(46)

-

(52)

(83)

(510)

The Directors consider that the carrying amount for all financial assets and liabilities approximates to their fair value.

Financial risk management
The Company is exposed to market risk, which includes interest rate risk and currency risk, credit risk, and liquidity risk. The 
senior management oversees the management of these risks and ensures that the financial risk taken is governed by 
appropriate policies and procedures and that financial risks are identified, measured, and managed in accordance with the 
Group’s policies and risk appetite.

The Board of Directors reviews and agrees the policies for managing each of these risks, which are summarised below:

Market risk
The Group’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and interest rates.

Foreign currency risk management
The Group is exposed to transactional and translation exchange risk. Transactional foreign exchange risk arises from sales or 
purchases by a Group company in a currency other than that company’s functional currency. Translation foreign exchange risk 
arises on the translation of profits earned in Euros, US Dollars, Swiss Francs, Brazilian Real, Australian Dollar, and Japanese Yen 
to Sterling and the translation of net assets denominated in Euros, US Dollars, Swiss Francs, Brazilian Real, Australian Dollar, 
and Japanese Yen to Sterling, the Group’s functional currency.

Each of the companies in the Group trades almost exclusively in its functional currency, minimising transactional foreign 
exchange risk.

GBP:EUR 1

GBP:USD 1

GBP:CHF 1

GBP:JPY 1

GBP:BRL 1

GBP:AUD 1

Year ended 31 August 2022

Average rate

Year-end spot rate

Year ended 31 August 2023

Average rate

Year-end spot rate

1.18 

1.16 

1.15 

1.17 

 1.30 

 1.17 

 1.22 

 1.27 

 1.22 

 1.14 

 1.12 

 1.12 

 158.09 

 161.82 

 168.55 

 185.62 

 6.82 

 5.99 

 6.20 

 6.22 

 1.81 

 1.70 

 1.82 

 1.96 

Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in 
market interest rates. The Group accepts the risk of losing interest on deposits due to interest rate reductions. Any interest 
charged on outstanding loans are at fixed rates.

The Directors do not believe the interest rate risk to be material and therefore no sensitivity analysis has been prepared.

Credit risk
Credit risk is the risk that a counterparty will not meet its obligations under a financial instrument or customer contract, leading 
to a financial loss. The Group is exposed to credit risk from its operating activities (primarily for trade receivables) and from its 
financing activities, including cash deposits with banks and financial institutions.

Trade receivables
Customer credit risk is managed subject to the Group’s established policy, procedures, and control relating to customer credit 
risk management. Outstanding receivables are regularly monitored and discussed at executive management and Board level.

The requirement for impairment is analysed at each reporting date. The calculation is based on actual incurred historical data. 
The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets disclosed 
above. The Company does not hold collateral as security. The Group evaluates the concentration of risk with respect to trade 
receivables as low as receivables are principally with large financial institutions.

Financial instruments and cash deposits
Credit risk from cash balances with banks and financial institutions is managed in accordance with the Company’s policy. Credit 
risk with respect to cash is managed by carefully selecting the institutions with which cash is deposited.

Liquidity risk
The Group raised funds as part of the IPO in November 2017. In addition, the funds generated by operating activities are 
managed to fund short-term working capital requirements. The Board carefully monitors the levels of cash and is comfortable 
that it has sufficient cash for normal operating requirements. The Group currently holds no committed lines of credit.

Financial statementsFinancial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023TEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023108

Company Statement of Financial Position 
as at 31 August 2023

109

Company No: 08259177

31. Financial instruments and financial risk management continued
Liquidity risk continued
The following table details the Group’s remaining contractual maturity for its financial liabilities based on undiscounted 
contractual payments:

At 31 August 2022

Trade and other payables

Long-term loan

Lease liabilities 

At 31 August 2023

Trade and other payables

Long-term loan

Lease liabilities 

Within 1 year
£’000

1 to 2 years
£’000

2 to 5 years
£’000

2,432

1,500

1,834

2,410

1,622

1,738

—

—

820

—

2,950

399

—

1,940

—

—

—

—

Total
£’000

2,432

3,440

2,654

2,410

4,572

2,137

Capital risk management
The Group manages its capital to ensure that it will be able to continue as a going concern while also maximising the operating 
potential of the business. The capital structure of the Group consists of cash and cash equivalents, long-term loan and equity 
attributable to equity holders of the Company, comprising issued capital, reserves, and retained earnings as disclosed in the 
consolidated statement of changes in equity. The Group is not subject to externally imposed capital requirements.

Financial instruments carried at fair value
Financial instruments carried at fair value are measured by reference to the following fair value hierarchy prescribed by IFRS 13:

 ▪ Level 1: quoted prices in active markets for identical assets or liabilities;

 ▪ Level 2: inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (i.e. 

as prices) or indirectly (i.e. derived from prices); and

 ▪ Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Derivative financial instruments are carried at fair value and measured under the level 3 valuation method. 

32. Events after the balance sheet date
Since the end of the year, the Group has announced the following material contract expansions and new business wins:

 ▪ An existing financial services client in the Americas has upscaled their contract with Ten following high member engagement 

rates and utilisation. This expansion, which will now increase from a Medium to a Large contract, is expected to begin 
generating additional revenue from March 2024.

 ▪ Ten has entered into a contract with a new global Private Bank client with customers across AMEA for our digitally‐enabled 

travel and lifestyle service. This service is expected to be launched across multiple markets in the region during the first half 
of the calendar year 2024. Once fully launched, this client is anticipated to equate to a Medium contract.

In addition, the Group has 

 ▪ Raised a further £950k of three-year loan notes, including £250k of loan notes issued to Nitro Ventures Limited on 21 

November 2023. Jules Pancholi, Non-Executive Chairman is a shareholder and director of Nitro Ventures Limited. Interest is 
payable quarterly in arrears in cash at 12% per annum during the term of the loan, a 1% administration fee payable in cash at 
drawdown repayable in November 2026.

 ▪ Extended the related party loan, originally entered into in March 2022, with Mrs S Weatherill, wife of the previous Chairman 

Mr B Weatherill, as disclosed in note 11.

Non-current assets

Investments

Total non-current assets

Current assets

Trade and other receivables 

Cash and cash equivalents

Amounts due from Group undertakings 

Total current assets

Total assets

Current liabilities

Trade and other payables

Amounts due from Group undertakings

Total current liabilities

Net current assets

Net assets

Equity

Called up share capital

Share premium account

Retained earnings

Total equity

Note

2023 
£’000

2022
£’000

33

49,500

48,870

49,500

48,870

34

36

34

35

28

10

6

1,600

1,616

3

6

1,203

1,212

51,116

50,082

(159)

—

(159)

(114)

—

(114)

1,457

1,098

50,957

49,968

85

31,272

19,600

84

30,658

19,226

50,957

49,968

The Company has elected to take the exemption under Section 408 of the Companies Act 2006 from presenting the parent 
company profit and loss account and related notes. The Company’s net loss after tax for the year was £255,000 (2022: 
£300,000 loss).

The financial statements were approved by the Board of Directors and authorised for issue on 21 November 2023 and are signed 
on its behalf by:

Alex Cheatle 
Director   

Alan Donald
Director

Financial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023Financial statementsNotes to the Financial Statements continuedTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
 
 
 
 
 
 
 
 
110

Company Statement of Changes in Equity 
for the year ended 31 August 2023

Company Statement of Cash Flows 
for the year ended 31 August 2023

111

Share
capital
£’000

Share
premium 
account
£’000

Note

Retained
earnings
£’000

Total
£’000

Balance at 1 September 2021

Loss for the period

Total comprehensive loss for the year

Equity-settled share-based payments charge

29

Issue of new share capital

Balance at 31 August 2022

Loss for the period

Total comprehensive loss for the year

Equity-settled share-based payments charge

29

Issue of new share capital

Balance at 31 August 2023

82

—

 —

—

2

84

—

—

1

85

29,356

18,989

48,427

—

—

—

1,302

(300)

(300)

537

—

(300)

(300)

537

1,304

30,658

19,226

49,968

—

—

—

614

(255)

(255)

629

—

(255)

(255)

629

615

31,272

19,600

50,957

Cash flows from operating activities

Loss for the year after tax

Movement in working capital:

Increase in trade and other receivables

Increase / (decrease) in trade and other payables

Net cash generated used in operating activities

Cash flows from financing activities

Proceeds from issue of shares

Net cash generated by financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

2023 
£’000

2022 
£’000

(255)

(300)

(405)

45

(615)

615

615

—

6

6

(906)

(163)

(1,369)

1,302

1,302

(67)

73

6

Financial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023Financial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023 
 
 
 
 
112

Notes to the Company Financial Statements

113

33. Investments
All investments held by the Company are investments in subsidiaries which are held at cost.

Investments in subsidiaries

Cost

At 31 August 2022

Additions

At 31 August 2023

Carrying amount

At 31 August 2022

At 31 August 2023

2023 
£’000

2022
£’000

49,500

48,870

48,870

630

48,333

537

49,500

48,870

48,870

49,500

37. Financial instruments and financial risk management
Financial instruments 
The Company has limited financial liabilities as its primary purpose is to hold investments in other Group companies. 
The Company’s receivables largely relate to its funding of the operations of the Group.

Financial assets

Cash at bank and in hand – unrestricted

Amounts due from Group undertakings

Trade and other receivables

Financial liabilities

Trade and other payables

2023 
£’000

6

1,600

10

2023 
£’000

160

2022
£’000

6

1,203

3

2022
£’000

114

The addition in the year represents capital contributions of £0.6m made to the Company’s subsidiaries in respect of the share 
option expense recognised on share options issued by the Company to employees of the appropriate subsidiaries, which is a 
non-cash transaction.

In the opinion of the Directors the value of the investment in the subsidiary undertakings is not less than the amount shown 
above. As a result, no impairment has been recorded in the year (2022: £nil).

34. Trade and other receivables 

Trade and other receivables

Amounts due from Group companies

35. Trade and other creditors 

Accruals

36. Cash and cash equivalents

Cash at banks and on hand – unrestricted

Cash and cash equivalents

Cash and cash equivalents in the statement of cash flows

2023 
£’000

10

1,600

1,610

2023 
£’000

159

159

2022
£’000

3

1,203

1,206

2022
£’000

114

114

2023 
£’000

2022
£’000

6

6

6

6

6

6

Financial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023Financial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023114

Corporate Information 

Registered office
Floor 2 
355 Euston Road 
London 
NW1 3AL 

Company website
www.tenlifestylegroup.com

Company secretary
Keziah Watt

Advisers
Nominated Adviser and Broker
Singer Capital Markets Advisory LLP 
1 Bartholomew Lane 
London 
EC2N 2AX 

Legal Advisers to the Company
Memery Crystal LLP 
165 Fleet Street 
London 
EC4A 2DY

Auditor
BDO LLP 
55 Baker Street 
London 
W1U 7EU

Ten Lifestyle Group Plc’s commitment to environmental issues 
is reflected in this Annual Report, which has been printed on 
Symbol Freelife Satin, an FSC® certified material.

This document was printed by L&S using its environmental 
print technology, which minimises the impact of printing on 
the environment, with 99% of dry waste diverted from landfill. 
The printer is a CarbonNeutral® company.

Both the printer and the paper mill are registered to ISO 14001.

Financial statementsTEN LIFESTYLE GROUP PLC Annual Report and Accounts 2023Ten Lifestyle Group Plc

2nd Floor, Fitzroy House 

355 Euston Road 

London NW1 3AL  

United Kingdom

www.tenlifestylegroup.com