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Tennant Company

tnc · NYSE Industrials
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Ticker tnc
Exchange NYSE
Sector Industrials
Industry Industrial - Machinery
Employees 4500
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FY2005 Annual Report · Tennant Company
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D E L I V E R I N G   V I S I B L E   R E S U L T S

T E N N A N T   C O M PA N Y   2 0 0 5   A N N U A L   R E P O R T

Financial Highlights

($ in thousands, except per share data)

For the year as reported(1):
Net sales
Profit from operations
% of net sales
Net earnings
% of net sales
Basic earnings per share
Diluted earnings per share
Dividends per share
Average shares outstanding – diluted

At year-end:
Total assets
Total debt
Shareholders’ equity
Ratio of total debt to total capital
Shareholders’ equity per share (ending)

2005

2004

% Change

$ 552,908
$ 34,837

$ 507,785
$ 21,307

6.3 %

4.2 %

$ 22,936

$ 13,380

4.2 %

2.6 %

$
$
$

2.55
2.52
0.88
9,105

$ 311,472
$
3,840
$ 193,102

$
$
$

1.49
1.46
0.86
9,150

$ 285,792
$
8,703
$ 174,034

2.0 %

4.8 %

$

21.01

$

19.33

8.9 %
63.5 %
–
71.4 %
–
71.1 %
72.6 %
2.3 %
(0.5) %

9.0 %
(55.9) %
11.0 %
–
8.7 %

(1) 2004 includes a net pretax workforce reduction charge of $2,301 ($1,458 after-tax or $0.16 per diluted share).

ABOUT THE COVER:
Tennant is delivering visible results through our financial performance and our products. In 2005, the company posted strong sales 
and earnings growth. Our innovative technologies are making a noticeable difference to our customers’ environments – making them
safer, healthier and cleaner. 

Global Growth Opportunity

10% 

Tennant 

20% 

Top 4  
Competitors 
Combined  

70%

Other
Competitors

Worldwide Market Share 
$5 Billion Market 

Tennant Company is a recognized leader in our industry with
tremendous growth opportunity, particularly in international 
markets. For decades, Tennant has been a market leader in North
America. Globally, we are growing our competitive position through
international expansion and innovative solutions, and are prepared
to gain a greater share of the $5 billion worldwide market.

Based on available sales data, we estimate that the company 
currently holds an approximate 10 percent share of the global 
market. Our top four global competitors combined account for
just 20 percent of the market, with all other players holding frag-
ments of the remaining 70 percent, according to our estimates.

With nearly 250 direct sales representatives worldwide and a vast 
distributor network that reaches into 80 countries around the
globe, Tennant is positioned to capture new customers in new
markets and establish a stronger foothold in our current markets.
Tennant customers are supported by the industry’s only factory-
trained, locally-based service organization, comprised of more
than 700 Tennant service representatives worldwide.   

Going forward, we see Europe and other international markets
such as China, Brazil, India and Mexico as places for us to 
continue to grow and gain momentum.   

Through innovative solutions, industry-leading service and 
a world-renowned reputation for quality and manufacturing 
excellence, Tennant is committed to helping our customers 
worldwide create a cleaner, safer world.   

U N I T E D   K I N G D O M     中 国     L A   F R A N C E     B R A Z I L     日 本     I N D I A

Leveraging Operational Excellence

Record sales and increased operating efficiency. That’s a strong 
combination. It’s one that Tennant successfully brought together
in 2005 and intends to leverage in the years to come. 

105

DAYS INVENTORY ON HAND

101

98

For 2005, Tennant posted profit from operations of $34.8 million,
or 6.3 percent of net sales, up from $21.3 million, or 4.2 percent
of net sales, in 2004. Our goal is to continue this momentum in
order to achieve a 9.5 percent operating margin within the next
three to five years.

If 2005 is an indication, we’re on the right track. We have gener-
ated significant savings through manufacturing efficiencies, lower
logistics costs and other cost-reduction initiatives. Approximately
one-third of the company’s increased profit from operations can
be attributed to our improved operational excellence. 

An example of our drive for operational excellence is our move 
to centralize our distribution centers, which began in 2002.
Consolidating Tennant’s North American distribution centers 
from eight facilities into two has made our operations more 
productive, reduced overall inventory levels, and lowered labor
and shipping costs. 

87

82

2001

2002

2003

2004

2005

One way we measure our success in managing inventory levels is through a
key performance metric, “Days Inventory on Hand,” which we have succeeded 
in lowering by 19 percent over the past five years.

Among the customer benefits of our centralized distribution are:
■ Higher order fill rates because inventory is centralized;
■ Over 99 percent on-time deliveries; and
■

Faster, more cost-efficient replenishment of international 
inventories.

We are committed to building a culture of continuous improve-
ment through further adoption of lean enterprise principles. We
believe that our continued focus on operational excellence will be
a hallmark of Tennant’s enduring strength and future profitability.

C R E A T I N G   A   C L E A N E R ,

S A F E R   W O R L D

Tennant At-A-Glance

Tennant Company is a world leader in designing, manufacturing and marketing solutions that help

create a cleaner, safer world. Our products include equipment for maintaining surfaces in manufacturing,

warehousing and office facilities, hotels, retail stores, restaurants, healthcare facilities and schools, as

well as outdoor environments such as streets, parking lots and campus grounds. We also produce 

coatings for repairing, protecting and adding beauty to concrete floors. Tennant is headquartered in

Minneapolis, Minnesota, with manufacturing operations in Minneapolis; Holland, Michigan; Uden, 

The Netherlands; Northampton, United Kingdom; and Shanghai, China. The company’s stock is traded

on the New York Stock Exchange under the symbol TNC.

WHAT DOES TENNANT SELL?

EQUIPMENT

SERVICE, PARTS & CONSUMABLES

SPECIALTY SURFACE COATINGS 

Our broad product line includes rider and walk-behind sweepers and scrubbers, carpet extractors, burnishers, vacuums, polishers and outdoor cleaning
equipment. Tennant’s customer and field service organizations and parts and consumables help customers achieve peak performance and maximum uptime
for their cleaning equipment. Our broad line of coatings, sealers and resurfacers is used to protect concrete floors, reducing wear and making them easier to
clean.

WHO ARE OUR CUSTOMERS?

RETAIL & HOSPITALITY

AIRPORTS

WAREHOUSES & FACTORIES

Tennant’s customers include the maintenance professionals responsible for keeping indoor and outdoor environments clean and safe, such as building 
services contractors retained by corporations and property managers. In addition, our customers include a wide range of public-sector entities, such as parks,
school districts, municipalities, counties, state and federal governments, and the military, as well as customers who maintain their facilities and premises
themselves. 

HOW DOES TENNANT REACH ITS CUSTOMERS?

DIRECT SALES & DISTRIBUTORS

GLOBAL FIELD SERVICE NETWORK

CENTRALIZED CUSTOMER SERVICE

Tennant reaches customers through a strong
direct sales organization in major industrialized
countries complemented by a worldwide 
network of best-in-class distributors.

Tennant offers the industry’s most extensive
field service network – maximizing customer
support and machine uptime.

Tennant customer service representatives are
highly regarded by customers for their product
knowledge and responsiveness.

To Our Shareholders

I am excited to take the reins as CEO of 

Tennant Company at this point in the company’s

evolution. Tennant posted another year of

record sales in 2005. We achieved significant

gains in profitability. 

REIGNITING  GROWTH  IN  NORTH  AMERICA 
During the past year, we focused on reigniting our growth engines 
in our largest market, North America. Starting in 2005 with a suite of
new products, we began competing more aggressively by expanding
into new markets. These included vertical markets such as healthcare
and retail commercial spaces, as well as under-penetrated geographic
markets. By leveraging both our direct and distributor sales channels,
we began to see strong results primarily from the traction of our new
products.

For example, our growing strength in products designed for 
commercial applications allowed us to more deeply penetrate the
national accounts business. Together with our distributors, we also 
implemented an aggressive program to drive growth through the
cross-selling of machines, coatings and service, which contributed to a
rise in both sales and profitability in North America. We believe this
strategy will continue to be successful for our North America business.

These efforts, combined with an enhanced portfolio of products and
world-class marketing, contributed to the over 8 percent increase in
North America sales. Much of the new business we won in 2005 was
due to growing acceptance of our proprietary FaST™ floor-scrubbing
and ReadySpace® carpet-cleaning technologies. This reinforces our
commitment to investing in research and development to support
our reputation as an industry innovator.

Going forward, Tennant’s business in North America is well-
positioned for continued growth. Among our competitive 
advantages, Tennant is the industry’s only player that can offer
national mobile service as a channel for maintenance, repair, and
parts and consumables. We also believe that the combination of 
a strong direct channel and distribution network will allow us to 
reach our target customers more effectively and successfully. 

Deliverin

CHRIS  KILLINGSTAD
President and Chief Executive Officer

Overall, it was a breakout year in many respects – one where we
delivered visible results in our financial performance and through our
innovative products, which are making a unique difference in our
customers’ environments. And, I believe the company’s future looks
even brighter. 

RECORD  2005  RESULTS
Tennant reported record 2005 net sales of $552.9 million, up 
9 percent compared to last year’s record net sales of $507.8 million.
Net earnings for 2005 grew 71 percent to $22.9 million, or $2.52
per diluted share, versus prior-year net earnings of $13.4 million, or
$1.46 per diluted share. 

Contributing to the company’s profitability was continued margin
improvement throughout 2005. Over the past year, Tennant’s oper-
ating profit margins increased over 200 basis points, to 6.3 percent
of net sales, with about one-third of the margin gain resulting from
increased operating efficiency and decreased logistics costs. We
believe we can sustain further margin expansion over the next three
to five years.

Growth in net sales during 2005 was driven by new products, 
organic growth and price increases. We launched a record 20 
new products during 2004. Many of these targeted commercial 
applications where Tennant has opportunity to capture market 
share. In 2005, we focused on getting these products into our 
distribution pipeline and selling them, with great success. These 
new products are receiving rave reviews from customers. 

Playing an important role in the acceptance of our new products is
our execution of world-class marketing practices. I am excited to see
Tennant operating more like a marketing-driven packaged goods
company than a legacy industrial equipment manufacturer.

In a highly fragmented industry, Tennant holds a leading, although
still relatively small, share of the $5 billion global market. We believe
this presents a significant opportunity for us to grow our market
share, particularly through further expansion into under-penetrated
international markets. We will continue to implement world-class
marketing to support our global growth objectives.

EXPANDING  PRESENCE  IN  EUROPE
During the past year, we focused on increasing organic growth in
Europe, particularly in the United Kingdom, France and Spain.
European customers want small, maneuverable cleaning machines,
and we designed and introduced the new T3 and T7 floor scrubbers
keeping the European market in mind. As we intended, these 
products have appeal in North America and other international 
markets, as well. We also added sales and service personnel in
Europe. As a result of these actions, the continued benefit of the
2004 Walter-Broadley acquisition and price increases during the year,
2005 sales in Europe grew substantially. 

Going forward, we will continue our efforts to build a profitable
growth platform in Europe and accelerate our growth in Japan. 
We also plan to selectively expand into key emerging markets such 
as China, Eastern Europe, Brazil, India and Mexico. We believe these
markets hold tremendous growth potential for us.

PRIORITIES  FOR  2006
We will continue on the course we set three years ago. As demon-
strated by our 2005 performance, we are seeing the positive results
of our key strategies around marketing excellence, market expansion,
product innovation and rationalization of our cost structure. We
remain committed to transforming Tennant from good to great and
instilling a culture of excellence. To ensure we succeed, we have set
five corporate priorities for 2006:

1. China
In November 2005, we announced plans to establish a 
manufacturing plant in Shanghai, China. This facility will serve 
two very strategic purposes: global sourcing and establishing a
foothold in China’s growing marketplace. Let me give you some
insight into what this means for Tennant. 

S A L E S   B Y   G E O G R A P H I C   A R E A S

     N O

T H   AMERIC
R
         E U ROPE

A

INTíL
10%

23%

67%

Our China facility will enable us to broaden and fortify our global
sourcing capabilities and improve our margins. This strategic 
initiative has the potential to significantly increase the company’s
long-term profitable growth. 

Initially, our China facility will make walk-behind floor scrubbers and
sweepers for sale into the China and other Asian markets. Our goal is
to produce high-quality, competitively priced floor-cleaning machines
in order to gain a significant share of China’s growing industrial floor-
cleaning products market, which is estimated to be $210 million in
2005 and expanding rapidly. Although we already had a sales presence
in China, our decision to manufacture products locally strengthens our
competitive position in this important market. The emphasis on China
also fits with our global strategy to enhance operational efficiencies
and manufacture products close to our customers. 

Construction of Tennant’s facility is complete, with initial sales of
China-manufactured products expected to begin in the second 
half of 2006. Tennant’s products will continue to be sold in China 
primarily through a network of independent distributors.

2. Global Procurement
By establishing Asia as our primary source for parts and components,
we plan to broaden Tennant’s global sourcing capabilities and reduce
product costs. This dovetails with our China strategy. We have
tremendous opportunity to strengthen Tennant’s profitability
through a global procurement strategy. Today, roughly 70 percent 
of our cost of goods comes from parts and components that we 
purchase from outside vendors. We can significantly cut these costs
by sourcing from low-cost regions, such as China.

3. Lean Enterprise
We are in the early process of creating a lean enterprise, which
requires building quality into – and taking costs out of – everything
we do. We began implementing lean manufacturing concepts by
redesigning Tennant machines to reduce the number of parts per
machine and by creating common product platforms. For new 
products, we are focused on designing for efficient manufacture and
assembly from the start. This allows the manufacture of different
products on the same assembly line, boosting our efficiency and 
lowering unit costs. Beginning in 2007, when Tennant’s first 
platform-designed product family is introduced, our goal is to 
significantly reduce the number of parts per machine, achieve 
efficiencies in commonality of parts and enable an entire family of
products to be manufactured on one manufacturing line. 

Already, the manufacturing efficiencies we’ve gained have enabled 
us to begin consolidating the company’s North American 
manufacturing footprint, without sacrificing production capacity. 
We see tremendous opportunity to realize additional efficiencies
through the adoption of lean manufacturing practices. 

ng visible results

“Tennant’s revenue growth will continue to be fueled by innovative 

product and service solutions, and market expansion.”

4. Continuous Process Improvement
We are constantly looking for better ways for our customers to do
business with us. As a result, our process improvement efforts involve
both customer-facing and internal processes where we can become
more efficient, better employ automation and lower Tennant’s 
operating costs. 

Initial target areas include sales and service automation in North
America and Europe. In 2005, we rolled out ServiceLink, which 
automatically and electronically dispatches repair orders to Tennant’s
North America field service technicians, improving our customer
response time. We plan to launch ServiceLink in Europe during 2006.
We also are introducing customer relationship management tools
that will make it easier for our customers to do business with Tennant
and provide us with greater insight into their needs. Other areas
where we are applying continuous process improvement include our
global supply chain and financial systems capabilities.

5. Growth
Tennant’s revenue growth will continue to be fueled by innovative
product and service solutions, and market expansion. Our new 
product pipeline is robust, and we plan significant product launches
in 2006 for all market segments. We are particularly excited since, for
the first time in six years, Tennant will introduce new products for
industrial applications, which is our historical stronghold. 

We also plan to grow by expanding our business model. Our goal 
is to move Tennant from a machine-centric business model to a 
flexible-solutions business. This won’t happen overnight, and
machines will always be core to what we do, but services will take 
on increasing importance. 

More and more, our customers look to Tennant to deliver solutions.
In 2006, we are preparing to provide integrated solutions to our 
customers, wrapping service into a bundled equipment offering.

S A L E S   B Y   P R O D U C T   G R O U P S

With our nationwide mobile service capability, Tennant has the 
competitive advantage of being the only company in our industry
capable of offering this level of service. In addition, customers are
demanding more data on equipment usage that will enable them to
better manage labor costs and productivity levels, and to anticipate
maintenance and repairs. Technological enhancements on our future
products will address this. 

And finally, we’ve begun a robust exploration process to begin
migrating Tennant over time from a non-residential floor maintenance
company into a leader in environmental cleaning solutions. This will
enable us to expand into new, growing markets.

JANET  DOLAN  RETIRED
This letter would not be complete without acknowledging the 
debt of gratitude all of us have to Janet Dolan. Janet retired on
December 1, 2005, after nearly 20 years with Tennant, including 
the last six as president and CEO. Tennant made significant progress
during Janet’s tenure. Her accomplishments include reinvigorating
the company’s product development efforts, expanding into the
commercial and outdoor markets, and positioning the company for
improved financial performance and future growth. On behalf of
everyone at Tennant Company, I want to thank Janet for her 
contributions and wish her well in her future adventures.

THE  FUTURE  LOOKS  BRIGHT
I am proud to have been part of Tennant’s transformation and
renewed energy over the last few years. Even more, I am excited and
motivated by the vast opportunity I see ahead of us. Tennant is well
positioned to simultaneously leverage our global cost structure and
drive growth through innovation and expanded market coverage.

I believe that we have the strategy, the people and the passion to
succeed and to transform the company from the non-residential floor
maintenance company we are today into a global leader in environ-
mental cleaning products and services. This will take a committed
effort over time. We are vigorously embracing this challenge.

Thank you to Tennant’s clients, business partners, shareholders and
employees for your continued support and commitment to our
shared success. 

Sincerely, 

             E Q U I PMEN

T S   & CO

N

S

R

T

E, P A

C
I
V
R

E

S

U

M

A
B
L
E
S

COATINGS 

4% 

36% 

60% 

H. Chris Killingstad
President and Chief Executive Officer

 
       
 
 
 
Corporate Information

BOARD OF DIRECTORS 
Jeffrey A. Balagna
Executive Vice President, 
Chief Information &
Customer Technology
Officer, 
Carlson Companies
Minneapolis, Minnesota

James T. Hale
Retired Executive 
Vice President, 
General Counsel and
Corporate Secretary, 
Target Corporation
Minneapolis, Minnesota

H. Chris Killingstad
President and Chief
Executive Officer, 
Tennant Company
Minneapolis, Minnesota

Pamela K. Knous
Executive Vice President and
Chief Financial Officer, 
SUPERVALU INC.
Minneapolis, Minnesota

Edwin L. Russell
Chairman and 
Chief Executive, 
Horizon Investments
Watch Hill, Rhode Island

Stephen G. Shank
Chairman and Chief
Executive Officer, 
Capella Education Company
Minneapolis, Minnesota

Frank L. Sims
Corporate Vice President
Transportation and 
Product Assurance, 
Cargill Incorporated
Minneapolis, Minnesota

Steven A. Sonnenberg
President, 
Rosemount, Inc. 
Minneapolis, Minnesota

OFFICERS
H. Chris Killingstad
President and 
Chief Executive Officer

Rex L. Carter 
Senior Vice President,
Operations and Systems

Thomas J. Dybsky
Vice President, 
Administration

Andrew J. Eckert
Vice President, 
North America Sales

Mark J. Fleigle
Vice President, 
Research and Development

Heidi M. Hoard
Vice President,
General Counsel and Secretary

Patrick J. O’Neill
Treasurer

Gregory M. Siedschlag
Corporate Controller

Steven K. Weeks
Vice President,
North American Field
Operations

Steven M. Coopersmith
Vice President, 
Global Marketing

TENNANT NV (EUROPE)
Anthony Lenders 
Vice President, 
Managing Director

Investor
Information

ANNUAL MEETING
The annual meeting of Tennant Company will be held
Thursday, May 4, 2006, at 10:30 a.m. CT at the Radisson 
Hotel and Conference Center, 3131 Campus Drive, Plymouth,
Minnesota.

FORM 10-K AND 10-Q
The Form 10-K filed with the Securities and Exchange
Commission accompanies this profile and together they 
constitute the company’s annual report to shareholders. 
For additional copies of our Form 10-K or to obtain a copy 
of the quarterly financial reports on Form 10-Q, visit the
Investor portion of our website at www.tennantco.com, 
or contact:

Investor Relations
Tennant Company
P.O. Box 1452
Minneapolis, MN  55440
E-mail: investors@tennantco.com

STOCK LISTING
New York Stock Exchange (TNC)

INVESTOR INQUIRIES
Individual stockholders may direct any questions to Tennant
Company’s Investor Relations Department at 763-540-1553.

The following are U.S. registered or pending trademarks of Tennant

Company: Tennant; Castex; Nobles; Creating a Cleaner, Safer World;

ReadySpace; FaST; Eco-Advantage; and Centurion.

© Copyright 2006 Tennant Company

TENNANT COMPANY
701 North Lilac Drive
P.O. Box 1452
Minneapolis, MN 55440
www.tennantco.com