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Tennant Company

tnc · NYSE Industrials
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Ticker tnc
Exchange NYSE
Sector Industrials
Industry Industrial - Machinery
Employees 4500
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FY2008 Annual Report · Tennant Company
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Financial Highlights

In thousands, except shares and per share data

FOR THE YEAR

Net sales 
Profit from operations 
% of net sales 
Net earnings 
% of net sales 
Basic earnings per share 
Diluted earnings per share 
Dividends per share 
Average shares outstanding – diluted 

2008

$  701,405 
$ 

 18,569  (1) 
2.6% 

$ 

10,624  (1) 

1.5% 
0.58  (1) 
$ 
0.57  (1) 
$ 
$ 
0.52 
 18,581,840 

AT YEAR-END

Total assets 
Total debt 
Shareholders’ equity 
Debt-to-capital ratio 
Shareholders’ equity per share (ending) 

$  456,604 
95,339 
$ 
$  209,904 
31.2% 
11.48 

$ 

2007

% Change

$  664,218 
$ 

54,845  (2) 

8.3% 

$ 

39,867  (2) 

6.0% 
2.14  (2) 
$ 
2.08  (2) 
$ 
$ 
0.48 
 19,146,025 

$  382,070 
4,597 
$ 
$  252,431 
1.8% 
13.65 

$ 

5.6%
-66.1%
–
-73.4% 
–
-72.4%
-72.6%
-7.7%
-2.9%

19.5%
1973.9%
-16.8%
–
-15.9%

(1) 2008 includes workforce reduction charge and associated expenses of $14,551 pretax ($12,003 aftertax or $0.65 per diluted share), increase in Allowance for 
Doubtful Accounts of $3,361 pretax ($3,038 aftertax or $0.16 per diluted share), write-off of technology investments of $1,842 pretax ($1,246 aftertax or $0.07 
per diluted share), gain on sale of Centurion assets of $229 pretax ($143 aftertax or $0.01 per diluted share).
(2) 2007 includes restructuring charge and associated expenses of $2,507 pretax ($1,656 aftertax or $0.09 per diluted share), a one-time tax benefit relating to a 
reduction in valuation reserves, net of the impact of tax rate changes in foreign jurisdictions on deferred taxes of $3,644 aftertax or $0.19 per diluted share and 
gain on sale of the Maple Grove, Minnesota, facility of $5,972 pretax ($3,720 aftertax or $0.19 per diluted share).
(3) 2004 includes workforce reduction expenses of $2,301 pretax ($1,458 aftertax or $0.08 per diluted share).

NET SALES
(millions of dollars) 
800

700

600

500

400

300

200

100

0

04

05

06

07

08

PROFIT FROM OPERATIONS
(millions of dollars) (1) (2) (3)

DILUTED EARNINGS PER SHARE 
(dollars) (1) (2) (3) 

60

50

40

30

20

10

0

04

05

06

07

08

2.5

2.0

1.5

1.0

0.5

0.0

04

05

06

07

08

CASH FLOW FROM OPERATIONS 
(millions of dollars)

SALES OF EQUIPMENT, SERVICE & 
PARTS/CONSUMABLES, AND COATINGS
(millions of dollars)

SALES BY GEOGRAPHIC REGION 
(millions of dollars)

50

40

30

20

10

0

04

05

06

07

08

500

400

300

200

100

0

07 08

07 08

07 08

Equip.

Service
& P/C

Coatings

500

400

300

200

100

0

07 08

07 08

07 08

North
America

EMEA

Other
Int’l.

 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
Control what we can control.
CHRIS KILLINGSTAD
President and Chief Executive Officer

mately $21 million, versus our planned $25 million to $27 
million range. 

We performed well through the first nine months of 2008, 
but the speed with which the global economy deteriorated 
in the fourth quarter was unprecedented. Despite our 
vigilant cost controls, we could not scale back operations 
fast enough to match the drop in fourth quarter net sales. 
As a result, we reported 2008 net earnings of $10.6 million, 
or $0.57 per diluted share, on net sales of $701.4 million. 
However, we believe that the actions we’ve taken to rescale 
our business will benefit the company going forward.

Commitment to Strategic Priorities
Amid the uncertainty that plagued us through most of 
2008, we remained focused on our strategic priorities, and 
our direction has not changed. 

Tennant’s strategic priorities include:  

• improving operational excellence through lean 
manufacturing initiatives and a global, low-cost 
sourcing platform;

• employing continuous process improvement; and 
• growing sales through innovative new products and 
service solutions, as well as through international 
market expansion.

Achieved Savings from Operational Excellence
Our efforts to improve Tennant’s operating efficiency have 
been successful. We met our 2008 goal to achieve 
approximately $10 million in gross savings from global 
low-cost sourcing and lean manufacturing, in part by 
increasing the level of sourcing from low-cost regions from 
14 percent in 2007 to 20 percent at the end of 2008. We 
will continue on this path and aim to achieve a 25 percent 
level of sourcing from low-cost regions in 2009.

TO OUR SHAREHOLDERS:
We entered 2008 in a growth mode after posting record 
2007 net sales. However, no one predicted the severity of 
the worldwide economic crisis that occurred late in 2008 
and Tennant, along with most companies, felt the 
dramatic impact in the fourth quarter. 

Although the global recession hurt our sales volume and 
profitability in 2008, we completed three strategic acquisi-
tions that contributed to net sales and expanded our 
markets, and we introduced several key new products. 
Additionally, our efforts to improve operating efficiency 
were successful. 

Impact of Global Recession 
Following Tennant’s strong performance in 2007, we 
anticipated further gains in 2008, but had contingency 
plans to reduce costs if the economy faltered. Around 
mid-March, we began implementing phase one of our 
contingency plans, taking action to decrease spending 
levels as sales softened in North America. At that time, we 
either cut or delayed discretionary spending and post-
poned non-revenue generating new hires.  

These early steps lowered our variable costs, prevented 
unnecessary inventory buildup, and helped generate solid 
operating performance through the third quarter of 2008. 
In fact, our operating margins improved sequentially each 
quarter through the first nine months of 2008, reaching 
8.8 percent in the 2008 third quarter. We also posted 
organic sales growth of approximately 4 percent in the 
2008 second and third quarters. 

Against this backdrop, economic forecasts continued to 
deteriorate heading into the fourth quarter, when we saw 
delayed customer purchases, stalled credit markets and 
unfavorable foreign currency exchange rates. As the 
magnitude of these issues became clear, we accelerated 
actions to rescale our business and align it with market 
conditions. We announced a workforce reduction in 
December 2008, which we expect will deliver at least $15 
million in annualized savings in 2009 and more than $20 
million in savings starting in 2010. We also continued to 
implement previous cost-containment strategies and froze 
salaries. Further, to preserve cash for operations and 
growth initiatives, we suspended our stock repurchases. 
Capital expenditures in 2008 were reduced to approxi-

Expanded International Market Presence 
We continued to see results from our long-term strategy to 
build our international business. Our 2008 acquisitions 
succeeded in expanding our markets, contributing 
revenues and growing international sales as a percent of 
Tennant’s business. 

International vs. North America
 Revenue Split

In February 2008, we completed the acquisition of Applied 
Sweepers Ltd., based in the United Kingdom. Applied’s 
Green MachinesTM compact city sweepers complement 
Tennant's current outdoor offerings for the city cleaning 
market, particularly in Europe. In March 2008, we com-
pleted the acquisition of Sociedade Alfa Ltda., the Brazilian 
market leader in commercial cleaning equipment, includ-
ing ride-on scrubbers, ride-on sweepers and walk-behind 
scrubbers. Alfa expands Tennant's market reach for its 
industrial products and specialty coatings’ offerings in 
Latin America. Additionally, in August 2008, we also 
acquired our distributor in China, Shanghai Shen Tan, in 
order to advance our market penetration there. Our 
Applied and Alfa acquisitions added approximately 5 
percent to net sales for the full year. 

In 2008, revenue outside of North America accounted for 
43 percent of Tennant’s sales versus 33 percent just four 
years ago, and only 28 percent of our total sales in 2000. 
We believe we have the people, structure and products to 
aggressively grow our international business when the 
worldwide economy improves.

Increased Sales from New Products
New product introductions that differentiate us from our 
competition are an important source of sales and will 
remain at the top of our priority list. In 2008, sales of new 
products introduced in 
the last three years 
generated 44 percent of 
equipment sales, exceed-
ing our 30 percent target. 
We have been successful 
in introducing new 
products that carry 
comparable or higher 
gross margins than the 

New Products as a Percent 
of Equipment Sales*

*New products launched over past three years

ones they replace. New products will continue to fuel a 
significant portion of our growth, and we remain committed 
to investing 3 to 4 percent of annual sales in product 
development.

Tennant introduced six new products during 2008, in 
addition to the global introduction of our award-winning 
and industry-changing electrically converted water tech-
nology called ec-H2O™ (pronounced “e-c-water”). 
Among our new equipment offerings are a family of three 
new products – a carpet cleaner, cylindrical floor scrubber 
and carpet extractor – that were built on a common 
platform, demonstrating our emphasis on lean manufac-
turing. We are excited about the global appeal of this new 
product family, which will enable us to reach market 

segments where we have been 
traditionally underrepresented. 
These compact, maneuverable, 
cord-electric floor care machines 
were specifically designed to 
quickly and effectively clean small, 
congested spaces. The products 
are marketed globally under the 
Tennant brand as the R3 Carpet 
Cleaner, the T1 Cylindrical Scrub-
ber and the E5 Carpet Extractor. 
They also are marketed in North 
America under the Nobles brand as the Strive® Compact 
Carpet Cleaner, the Speed Scrub® Cylindrical Scrubber 
and the Speed EX Carpet Extractor.  

Despite the recession, ec-H2O exceeded our 2008 expecta-
tions for both sales and customer satisfaction. We also were 
honored that R&D Magazine selected ec-H2O 
as one of the 100 most technologically signifi-
cant products introduced into the marketplace 
over the past year. ec-H2O also won the inaugu-
ral Cleantech Award at the 2008 Minnesota 
High Tech Association Tekne Awards. The Cleantech
Award recognizes businesses that manufacture environmen-
tally friendly cleaning technologies that reduce costs, energy 
consumption and pollution.This cost-effective and environ-
mentally friendly technology has either been adopted, or is 
currently being tested actively, by key accounts around the 
world, which we believe will lead to new business wins and 
accelerated growth going forward. 

In 2008, we initially offered ec-H2O on six walk-behind 
scrubbers. In 2009, this technology will be introduced on 
five rider scrubbers. This will round out Tennant’s portfolio 
of offerings to our commercial and light industrial customer 
base, with specific applications in aviation, education, food 
and beverage, healthcare, hospitality, logistics and retail 
environments.

Our new product launches in 2009 will focus on expand

  
 
ing the successful roll-out of ec-H2O, which is a game-
changing technology platform for the cleaning industry. 
We believe that ec-H2O has huge poten-
tial, and we plan to continue building on 
this platform to provide innovative and 
sustainable solutions for our customers.

We will also continue to explore licensing 
opportunities for Tennant’s technology as 
a means of expanding our markets. For 
example, Tennant and BISSELL® Home-
care, Inc., announced in November 2008 a 
licensing arrangement for a new consumer 
home floor-care product that cleans 
carpets and leaves them dry within 30 
minutes. The technology includes a power 
roller that is 
designed to trap, lift 

and remove dirt from carpet and 
eliminate excess water saturation. 
Under the agreement, BISSELL has 
licensed Tennant’s patented 
ReadySpace® carpet-cleaning 
technology, which is marketed as 
BISSELL’s PROdry® home carpet 
cleaner. For the first time, this placed 
a Tennant-developed solution in the 
consumer market. We are excited 
about this opportunity and are 
seeking other licensing avenues. 

New Board Member
In August 2008, Carol Eicher joined Tennant’s board of 
directors. Eicher adds nearly three decades of experience 
in operations and market expansion with global manufac-
turing companies. She also has led business turnaround, 
acquisition and joint venture activities. She currently serves 
as vice president and global business director for Primary 
Materials and Process Chemicals, a $2 billion business for 
Rohm and Haas Company. 

Guiding Principles for 2009
We are confident that the actions we have taken are the 
right ones to protect and grow our business over the long 
term. Whether an economic recovery occurs in 2009 or 
2010, it’s our job to manage the business through this 
difficult cycle. 

With that in mind, the three guiding principles that we will 
follow this year center around: 

• first, adjusting to the low-growth economy, without 

sacrificing the company’s long-term potential;
• second, prudently allocating scarce resources to 
initiatives that position the company to deliver 
against controllable objectives, such as increased 
savings from global low-cost sourcing and lean 

manufacturing initiatives, reduced selling and 
administrative costs, and investments in research and 
development projects, such as ec-H2O, to drive sales 
growth; and 

• third, optimizing cash in an uncertain environment 
through conservative planning, increased discipline 
in capital expenditures and a heightened focus on 
working capital management.

By moving forward with our key growth and operational 
excellence strategies and pursuing continuous process 
improvement despite the economic conditions, we are 
committed to having the right products in the right 
geographies with a lower cost structure. This should allow 
us to resume our historical track record of profitable 
growth when the economic recovery takes hold. 

Challenging Year Ahead
We are expecting a very difficult 
selling environment in 2009, as 
are most companies. Given the 
current global economic uncer-
tainties and lack of visibility into 
the year ahead, we are conserva-
tively managing the business. The 
workforce reduction that we 
announced in December 2008 is 
on track to deliver anticipated 
savings, and we have additional 
contingency plans that we will 
implement, if needed.

Despite the current macroeconomic conditions, the man-
agement team and our employees are focused on control-
ling what we can control in 2009. We believe that our 
strategies are sound and that we are well positioned to 
compete in global markets with industry-leading products. 
And we remain confident in the long-term strength and 
value-creation potential of our business.

Times of adversity bring opportunity and a competitive 
advantage to strong companies like Tennant. We believe 
our great people, our performance-based culture, having 
the right products in the right geographies and a contin-
ued focus on creating environmental cleaning solutions 
position Tennant to emerge stronger than ever.

Sincerely,

Chris Killingstad
President and Chief Executive Officer
March 13, 2009

 
Company Profile 
Minneapolis-based Tennant Company (NYSE: TNC) is a world leader in 

designing, manufacturing and marketing solutions that help create a 

cleaner, safer world. Its products include equipment for maintaining 

surfaces in industrial, commercial and outdoor environments; and specialty 

surface coatings for protecting, repairing and upgrading concrete floors. 

Tennant's global field service network is the most extensive in the industry. 

Tennant has manufacturing operations in Minneapolis, Minn.; Holland, 

Mich.; Uden, The Netherlands; the United Kingdom; São Paulo, Brazil; and 

Shanghai, China; and sells products directly in 15 countries and through 

distributors in more than 80 countries.

Tennant Company
701 North Lilac Drive
P.O. Box 1452
Minneapolis, MN 55440
www.tennantco.com

Forward-Looking Statements 
Certain statements contained in this document as well as other written and oral statements made by us from time to time are considered "forward-
looking statements" within the meaning of the Private Securities Litigation Reform Act. These statements do not relate to strictly historical or current 
facts and provide current expectations or forecasts of future events. Any such expectations or forecasts of future events are subject to a variety of 
factors. These include factors that affect all businesses operating in a global market as well as matters specific to us and the markets we serve. Particular 
risks and uncertainties presently facing us include: geopolitical and economic uncertainty throughout the world; cost and availability of financing for 
ourselves and our suppliers; our customers' ability to obtain credit to fund equipment purchases; successful integration of acquisitions, including the 
ability to carry acquired goodwill at current values; effects of potential impairment write down of our intangible assets value; ability to achieve growth 
plans; our ability to accurately project future financial and operating results and to achieve such projections; our ability to achieve operational 
efficiencies while reducing expenses and headcount; fluctuations in the cost or availability of raw materials and purchased components; the ability to 
achieve anticipated global sourcing cost reductions; the success and timing of new technologies and products; unforeseen product quality problems; 
the effects of litigation, including threatened or pending litigation; the relative strength of the U.S. dollar, which affects the cost of our materials and 
products purchased and sold internationally; our ability to effectively manage organizational changes, including workforce reductions; our ability to 
achieve the anticipated savings from our restructuring activities; our ability to attract and retain key personnel; our ability to acquire, retain and protect 
proprietary intellectual property rights; the potential for increased competition in our business; our ability to execute an amendment to our credit 
agreement to exclude restructuring charges from the calculation of our financial covenants prior to filing our Form 10-K for fiscal 2008; and changes in 
laws, including changes in accounting standards and taxation changes. 

We caution that forward-looking statements must be considered carefully and that actual results may differ in material ways due to risks and uncertain-
ties both known and unknown. Shareholders, potential investors and other readers are urged to consider these factors in evaluating forward-looking 
statements and are cautioned not to place undue reliance on such forward-looking statements. For additional information about factors that could 
materially affect Tennant's results, please see our other Securities and Exchange Commission filings, including disclosures under "Risk Factors."

We do not undertake to update any forward-looking statement, and investors are advised to consult any further disclosures by us on this matter in our 
filings with the Securities and Exchange Commission and in other written statements we make from time to time. It is not possible to anticipate or 
foresee all risk factors, and investors should not consider any list of such factors to be an exhaustive or complete list of all risks or uncertainties.