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Tennant Company

tnc · NYSE Industrials
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Ticker tnc
Exchange NYSE
Sector Industrials
Industry Industrial - Machinery
Employees 4500
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FY2010 Annual Report · Tennant Company
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2010

A N N U A L   R E P O R T

CLEANING EQUIPMENTNEW TECHNOLOGIESSERVICE SOLUTIONSFLOOR COATINGSFORWARD THINKING 

Sustainable Cleaning. Sustainable Results.

CHRIS KILLINGSTAD
President and Chief Executive Officer

ended 2010 with lower debt and higher cash 
levels than a year ago.

Growing Sales 
with the Power of Water
We continue to gain marketplace momentum 
with our proprietary ec-H2O technology and 
have filed more than 30 U.S. and global patent 
applications related to the technology. A key 
contributor to Tennant’s sales in 2010 was strong 
demand for scrubbers equipped with ec-H2O. 
This eco-friendly technology electrically converts 
plain tap water so it acts as a general-purpose 
cleaner, without any added chemicals. 

Each year since its introduction in 2008, we have 
achieved increasing sales traction on scrubbers 
equipped with this technology. In its first year,  
ec-H2O generated  
$17 million in  
sales. In 2009,  

39CONSECUTIVE

YEARS

increased annual cash 
dividend payout to 
shareholders

To Our Shareholders:

Tennant Company’s 
performance in 2010 
represents a significant 
turnaround from a year ago. 
Despite lingering economic 
uncertainty, we delivered 
strong results in our core 
business and advanced our 
vision of becoming a global 
leader in chemical-free and 
other sustainable cleaning 
technologies to help our 
customers create a cleaner, 
safer, healthier world. We 
believe our 2010 efforts 
position us for solid growth 
going forward.

We achieved four consecutive quarters of double-
digit organic sales growth in 2010, with organic 
sales increasing approximately 12 percent for 
the year, driven primarily by strategic accounts 
and ec-H2O™ technology. Consolidated 2010 
net sales totaled $667.7 million 
versus $595.9 million in 2009. 
Profitability also improved, 
with the company reporting 
2010 adjusted diluted earnings 
per share of $1.31, up from 
2009 adjusted diluted earnings 
per share of $0.67, excluding 
special items. In December 
2010, Tennant raised the 
quarterly dividend by 21 
percent to $0.17 per share, marking the 39th 
consecutive year that Tennant has increased its 
annual cash dividend payout to shareholders.

Tennant’s adjusted gross profit margin increased 
130 basis points to 42.6 percent from 41.3 
percent in 2009, primarily due to manufacturing 
efficiencies from increased sales volume, 
somewhat offset by higher commodity costs. 
Adjusted operating profit rose to $39.2 million,  
or 5.9 percent of sales, compared to $19.5 
million, or 3.3 percent of sales, in 2009. We also 

2 0 1 0   T E N N A N T   A N N U A L   R E P O R T

 
The second phase involves cleaning more 
of our current customers’ spaces in more 
environmentally friendly ways. In the first quarter 
of 2011, Tennant launched the revolutionary 
Orbio® 5000-Sc to replace most conventional 
cleaning chemicals. The 5000-Sc uses Orbio Split 
Stream Technology that combines tap water, 
a small amount of salt and electricity to create 
an effective and eco-friendly multi-purpose 
cleaning solution. The 5000-Sc cleaning solution 
effectively cleans most soils, including fats, 
proteins and organic oils. It matches or exceeds 
the performance of most conventional cleaners 
allowing customers to eliminate many costly  
and potentially harmful chemicals from their 
cleaning process. 

Our customers, and the people who use the 
facilities they clean, are demanding cost-effective 
solutions that use fewer potentially harmful 
chemicals. We believe Orbio Split Stream 
Technology and the Orbio 5000-Sc are important 
steps to meeting that demand.

The third phase focuses on leveraging our water-
based technology platform in new markets and 
applications such as healthcare, food processing 
and consumer markets. With the help of a 
leading disruptive technology consulting firm 
we are currently exploring many interesting 
opportunities.

sales grew to $50 million. In 2010, we reached 
$96 million in ec-H2O sales. Our ability to 
win new and more deeply penetrate existing 
large, strategic accounts and building service 
contractors are key drivers of our recent success.  

Our customers find that ec-H2O technology 
provides sustainable, chemical-free cleaning – 
with significant cost savings and benefits, such 
as greater productivity and worker safety. It is a 
win-win for our customers and the environment.  
We anticipate further growth ahead.

Water-Based Cleaning Technologies
We believe we have an opportunity to transform 
the cleaning industry by developing a portfolio 
of sustainable cleaning technologies and 
products. To fully capitalize on our water-based 
cleaning technology, we created our Orbio™ 
Technologies Group to drive success in this area 
through three phases. 

Phase one was completed in 2010 by extending 
ec-H2O technology across our product portfolio 
to all appropriate walk-behind and rider 
scrubbers. This helped accelerate Tennant’s sales 
and boosted our percentage of equipment sales 
from new products introduced in the past three 
years over our target of 30 percent to 47 percent. 

We are excited about the progress our Orbio 
Technologies Group is making to enhance 
and expand our electrically converted water 
technology platform to create a robust 
sustainable cleaning business. 

Offering Other Sustainable 
Cleaning Innovations 
In addition to the momentum around ec-H2O and 
Orbio, we expanded our innovation leadership 
and environmental focus in other product areas. 

During 2010, we continued the launch of our 
new Green Machines 500ze™, an all-electric   
vacuum street sweeper. The innovative 500ze, 
with its lithium-ion-powered battery pack, is ideal 
for use in city centers and pedestrian areas. It 
offers a near-silent operating mode and zero 
carbon emissions. The 500ze was awarded 
the 2010 European Ruban d’Honneur UKTI 
Innovation Award for its ability to provide a 
powerful yet environmentally conscious sweeping 
option for enclosed or crowded pedestrian 
areas. The machine also received the 2010 
Minnesota High-Tech 
Association Tekne 
Cleantech Award, which 
recognizes businesses 
that manufacture 
environmentally sound 
products or solutions 
that reduce costs, 
energy consumption, 
waste or pollution.

In early 2011, we introduced Tennant’s T16 
battery-powered rider scrubber. The T16 has a 
versatile, all-new design. Its soft outer shell is 
suitable for commercial cleaning applications, 
such as shopping malls and hospitals. It also has 

Orbio® 5000-Sc

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Other strategic priorities include: 

•	Strengthening	our	large	equipment	business	
by	developing	a	portfolio	of	innovative,	high-	
performance,	lower	cost	and	freshly	designed	
scrubbers	and	sweepers	for	both	emerging	and	
established	markets;	

•	Continuing	to	expand	our	presence	and	

aggressively	grow	in	emerging	markets	such	as	
China,	India	and	Brazil;	and

•	Building	a	sizable,	robust,	sustainable	cleaning	
business	under	the	Orbio	Technologies	brand.

Moving forward, we will continue to manage 
the business conservatively with a focus on 
operational excellence and rigorous cost controls, 
while making selective investments in key 
strategic priorities. We remain committed to 
profitably growing our traditional business and 
expanding our global footprint in water-based 
cleaning technologies. We believe that we have 
the right strategies in place to achieve our goals 
and accelerate growth. Tennant is strong. For 
more than 140 years Tennant employees have 
risen to the challenge with leadership, innovation 
and dedication. I am confident we will continue 
to do so! 

Sincerely, 

Chris Killingstad
President and Chief Executive Officer

March 15, 2011

an optional hard-shell accessory package for use 
in heavier industrial settings. Additionally, it is one 
of the quietest scrubbers on the market today, 
enabling around-the-clock cleaning. The T16 
may be equipped with any of Tennant’s cleaning 
solutions technologies, including ec-H2O.  

Priorities Going Forward
Entering 2011, we anticipate steady, continued 
recovery in North America, strong growth in 
emerging markets and modestly improving 
conditions in Europe. We are closely monitoring 
commodity prices and are prepared to respond, 
as needed. We also expect that our 2010 
international entity restructuring will have a 
positive impact on our overall 2011 tax rate and 
will generate long-term cash tax savings.  

12% by 2013
Based on our financial results and the progress 
we’ve made on our strategic priorities, we have 
established an ambitious long-term goal: To 
achieve a 12 percent operating profit margin 
during the 2013 fourth quarter. We believe that 
the company is capable of reaching this objective 
by successfully executing our current strategy 
and assuming the global economy continues its 
current rate of recovery. 

As we work to attain the target of 12 percent 
operating profit margin during the 2013 fourth 
quarter, we are keenly focused on:

•	Driving	organic	revenue	growth	in	the	mid-	to	

high-single	digits;

•	Holding	fixed	costs	essentially	flat	in	our	
manufacturing	areas	as	volume	rises;

•	Striving	for	zero	net	inflation	at	the	gross	profit	

line;	and	

•	Ensuring	standardization	and	simplification	
of	global	processes	to	enable	the	building	of	
a	scalable	business	model,	while	minimizing	
increases	in	our	operating	expenses.	

2 0 1 0   T E N N A N T   A N N U A L   R E P O R T

Financial Highlights

In thousands, except shares and per share data

For the Year 
  Net sales 
  Profit (loss) from operations 
  % of net sales 
  Net earnings (loss) 
  % of net sales 
  Diluted earnings (loss) per share 
  Dividends per common share 
  Average shares outstanding – diluted 
At Year-End
  Total assets 
  Total debt 
  Shareholders’ equity 
  Debt-to-capital ratio 

$ 

Reported 2010 
$ 
667,667  
$ 

37,134  (1) 
5.6%  
34,803  (1) 
5.2%  
1.80  (1) 
$ 
$ 
0.59  
  19,332,103  

$ 
$ 
$ 

403,668  
30,828  
216,133  
12.5  

$ 

Reported 2009 
595,875  
$ 
(22,493)  (2) 
$ 
-3.8%  
(26,241)  (2) 
-4.4%  
(1.42)  (2) 
$ 
$ 
0.53  
  18,507,772  

$ 
$ 
$ 

377,726  
34,211  
184,279  
15.7  

$ 

Adjusted 2010 
$ 
667,667  
$ 

39,175  (5) 
5.9%  
25,251  (5) 
3.8%  
1.31  (5) 
$ 
$ 
0.59  
  19,332,103  

$ 

Adjusted 2009 
$ 
595,875  
$ 

19,542  (5) 
3.3%  
12,321  (5) 
2.1%  
0.67  (5) 
$ 
$ 
0.53  
  18,507,772  

Adjusted % change
12.0%
100.5%
– 
104.9%
–
95.5%
11.3%
4.5% 

$ 
$ 
$ 

403,668  
30,828  
216,133  
12.5  

$ 
$ 
$ 

377,726  
34,211  
184,279  
15.7  

6.9%
-9.9%
17.3%  
–

ADJUSTED PROFIT 
FROM OPERATIONS
(millions of dollars) (5)

ADJUSTED DILUTED 
EARNINGS PER SHARE
(dollars) (5)

CASH FLOW FROM 
OPERATIONS
(millions of dollars)

SALES BY 
PRODUCT TYPE
(millions of dollars)

SALES BY  
GEOGRAPHIC REGION
(millions of dollars)

NET SALES
(millions of dollars)

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& p/c

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pacific

(1)   2010 includes a tax benefit from the international entity restructuring of $10,913 (or $0.56 per diluted share), a workforce redeployment charge of $1,671 pretax ($1,196 aftertax or $0.06 per diluted share), an inventory 

revaluation from change in functional currency designation due to international entity restructuring of $647 pretax ($453 aftertax or $0.02 per diluted share), and a revision of our 2008 workforce reduction reserve of $277 
pretax ($173 aftertax or $0.01 per diluted share).

(2)   2009 includes a non-cash goodwill impairment charge of $43,363 pretax ($42,289 aftertax or $2.29 per diluted share), a benefit from a revision in 2009 to the 2008 workforce reduction charge of $1,328 pretax ($1,249 
aftertax or $0.07 per diluted share), a net benefit from a United Kingdom business reorganization of $1,864 aftertax (or $0.10 per diluted share), and discrete net favorable tax items of $614 aftertax (or $0.03 per diluted 
share).

(3)   2008 includes a restructuring charge and associated expenses of $19,755 pretax ($16,287 aftertax or $0.88 per diluted share), special legal expenses of $1,721 pretax ($1,072 aftertax or $0.06 per diluted share), a gain on sale 

of Centurion assets of $229 pretax ($142 aftertax or $0.01 per diluted share), an unusual net foreign currency gain of $1,709 aftertax (or $0.09 per diluted share), curtailed acquisitions expenses of $451 aftertax (or $0.02 per 
diluted share), and discrete net favorable tax items of $1,353 aftertax (or $0.07 per diluted share).

(4)   2007 includes a restructuring charge and associated expenses of $2,507 pretax ($1,656 aftertax or $0.09 per diluted share), a gain on the sale of the Maple Grove, Minnesota, facility of $5,972 pretax ($3,720 aftertax or $0.19 

per diluted share), and a one-time tax benefit related to a reduction in valuation reserves, net of the impact of tax rate changes in foreign jurisdictions on deferred taxes of $3,644 aftertax (or $0.19 per diluted share).

(5)   2010, 2009, 2008 and 2007 Adjusted amounts exclude items (1), (2), (3) and (4) above, respectively.

2 0 1 0   T E N N A N T   A N N U A L   R E P O R T

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Profile 

Minneapolis-based Tennant Company (NYSE: TNC) is a world leader in designing, manufacturing and marketing solutions that help create a cleaner, 
safer, healthier world. Its products include equipment for maintaining surfaces in industrial, commercial and outdoor environments; chemical-free and 
other sustainable cleaning technologies; and specialty surface coatings for protecting, repairing and upgrading floors. Tennant’s global field service 
network is the most extensive in the industry. Tennant has manufacturing operations in Minneapolis, MN.; Holland, MI.; Louisville, KY.; Uden, The 
Netherlands; the United Kingdom; São Paulo, Brazil; and Shanghai, China; and sells products directly in 15 countries and through distributors in more 
than 80 countries.

Forward-Looking Statements
This presentation contains certain statements that are considered “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking 
statements generally can be identified by the use of forward-looking terminology such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “project,” or “continue” or similar 
words or the negative thereof. These statements do not relate to strictly historical or current facts and provide current expectations of forecasts of future events. Any such expectations or forecasts 
of future events are subject to a variety of factors. We caution that forward-looking statements must be considered carefully and that actual results may differ in material ways due to risks and 
uncertainties both known and unknown. Information about factors that could materially affect our results can be found in Part I, Item 1A, Risk Factors in our Annual Report on form 10-K for the year 
ended December 31, 2010. Shareholders and potential investors are urged to consider these factors in evaluating forward-looking statements and are cautioned not to place undue reliance on such 
forward-looking statements.

We undertake no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Investors are advised to consult any further 
disclosures by us in our filings with the Securities and Exchange Commission and in other written statements on related subjects. It is not possible to anticipate or foresee all risk factors, and investors 
should not consider any list of such factors to be an exhaustive or complete list of all risks or uncertainties. 

T E N N A N T   C O M PA N Y      701 North Lilac Drive, P.O. Box 1452, Minneapolis, MN 55440   www.tennantco.com