The Buckle, Inc.: A Retailer of Casual Apparel, Footwear, and Accessories The Buckle, Inc. is a United States-based retail company that primarily caters to young men and women. Established in 1948, the company is headquartered in Kearney, Nebraska, and offers a range of branded and private label casual apparel, footwear, and accessories. Among the selection of brand name casual apparel, The Buckle, Inc. markets denims, tops, other casual bottoms, outerwear, sportswear, footwear, and accessories, alongside private label merchandise like BKE, Buckle Black, Daytrip, and Gimmicks. The company provides a range of services such as hemming, gift packaging, layaways, personalized stylist services, the Buckle private label credit card, and guest loyalty programs. Additionally, it has a special order system that allows stores to obtain requested merchandise from other company stores or its online order fulfillment center. The Buckle, Inc. also conducts online sales through its website, buckle.com. Previously known as Mills Clothing, Inc., the company changed its name to The Buckle, Inc. in April 1991.