The Character Group plc designs, develops, and distributes toys, games, and gifts in the United Kingdom and internationally. The company sells its products under the Goo Jit Zu, Peppa Pig, Pokémon, Little Live Pets, Shimmer 'n Sparkle, Treasure X, Instaglam, Mashems, Teletubbies, and Ben & Holly's Little Kingdom brands. It also imports and distributes gifts; and invests in properties. The Character Group plc was founded in 1991 and is headquartered in New Malden, the United Kingdom.