The global provider of advertising and marketing services, The Interpublic Group of Companies, Inc., operates across three segments - Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions. Under the brand names IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA, the Media, Data & Engagement Solutions offers its customers media and communications services, digital services and products, data management and analytics, e-commerce services, strategic consulting, and digital brand experience solutions. The Integrated Advertising & Creativity Led Solutions segment provides clients with advertising, corporate, and brand identity services as well as strategic consulting. Specialized Communications & Experiential Solutions offers its customers public relations and other specialized communications services, events, sports and entertainment marketing, and strategic consulting. Founded in 1902 as McCann-Erickson Incorporated, the company changed its name to The Interpublic Group of Companies, Inc. in 1961. The company is headquartered in New York, New York.