2 0 1 0 A N N U A L R E P O R T
A LETTER FROM THE CHAIRMAN
TO OUR SHAREHOLDERS:
This past year, we posted outstanding organic revenue
growth, significantly improved profitability and delivered a 147%
increase in diluted earnings per share.
Coming off a brutal recession that had dramatically impacted
the global economy and our industry, we entered 2010 uncertain as
to the strength of a recovery. Our focus was therefore on managing
costs closely and our stated aim was to resume significant margin
expansion if we saw consumer and client confidence return and
marketing activity increase commensurately.
As the economy strengthened, we were able to capitalize on
the macro environment and deliver improvements in both top and
bottom line results that were among the best in our peer group.
This was largely due to strategic decisions taken by management
in recent years, specifically the re-positioning of certain of our
agency offerings, as well as investments in the key areas of talent,
digital expertise and emerging market capabilities. Contributions
to our performance came from a very broad cross-section of the
portfolio.
Today, IPG has best-in-class offerings across the marketing
spectrum. By greatly increasing the level of digital talent that is
active throughout our organization and embedding technology
expertise at the core of all our agencies, we find ourselves in a
an
strong position from which to help clients navigate
increasingly complex and fragmented media environment —
whether in the U.S., or in fast-growth regions such as Asia, Latin
America and the Middle East.
Remaining close to our clients and staying focused on
meeting their changing needs was vital in helping us to weather
the storm in 2009 and get back on such a positive track last year.
The sound financial foundation we put in place at IPG during the
turnaround and our commitment to a conservative balance sheet
also contributed to our results.
During 2010, we significantly improved liquidity and cash
flow, continued to deleverage and improved our credit profile and
capital structure. We also demonstrated the degree to which we’ve
instilled financial discipline into the organization by converting
revenue gains into profit more efficiently than any of our
competitors.
As a result of these factors, we once again drove outstanding
share price performance. Total shareholder return was 44%,
leading our sector, approximately twice that of the media industry
average and nearly three times that of the S&P 500.
OVERVIEW OF RESULTS
For the year, organic revenue growth was 7.0% compared to
2009, driven by increased spending from existing clients and new
client wins. Operating margin of 8.4% represented a significant
recovery of 270 basis points compared to the previous year —
putting us back on the trajectory of dramatic margin improvement
that we had established from 2006 to 2008. On revenues of $6.5
billion, 2010 operating profit increased to $548.7 million, an
improvement of over 60% from the previous year. Earnings per
diluted share were $0.47, more than double the 2009 diluted EPS
of $0.19.
Other financial highlights included strong cash generation,
with operating cash flow for the year of $817 million. We
effectively utilized over $180 million in tax loss carry-forwards;
this is an area that should continue to be a strong driver of value
for us going forward. Our continued focus on global sourcing and
procurement, as well as aggressive management of our real estate
function, delivered significant cost savings.
During 2010, we remained very active and successful in
facility
managing our capital structure. Our amended credit
THE INTERPUBLIC GROUP OF COMPANIES
2010 ANNUAL REPORT 1
increased available liquidity with an extended maturity and, by
means of its less restrictive covenants, enhanced our ability to put
cash to work for shareholders. The repurchase of approximately
$300 million of convertible preferred shares will not only save us
money, but at the same time remove potential future dilution. As a
result of these developments and our strong operating results, all
three of the leading credit rating agencies upgraded Interpublic
during the course of the year — Moody’s by one notch, S&P by
two and Fitch by two, to investment grade.
All of these factors contributed to a 2010 share price increase
that was among the best in Interpublic’s long history — on the
heels of equally strong performance against this important metric
in 2009. Since driving shareholder value is central to our success,
this result was particularly gratifying.
AN OUTSTANDING PORTFOLIO OF AGENCIES
Our performance is testament to the strength of our agencies,
their people and their professional offerings — particularly in
growth areas such as digital, marketing services and emerging
economies. The highly competitive organic revenue growth we
posted last year is the best indicator that we are building a terrific
talent base and that our strategic decisions and investments in
people continue to drive results.
In 2010, Mediabrands delivered outstanding performance.
The group’s highly collaborative and forward-thinking approach
to media and marketing solutions fueled significant new business
wins and continued industry recognition. In January of this year,
we promoted from within for the CEO roles at both Mediabrands
and UM. Along with the strong leadership in place at Initiative,
should ensure the strategic and management
these moves
continuity required to build on the positive momentum at this
dynamic unit.
Draftfcb was once again a major contributor to our success.
Last year, the agency continued to grow revenue and deliver
strong profitability. Their integrated model, which now features
robust digital and shopper marketing capabilities, meets the
evolving needs of clients in a world of increasingly fragmented,
real-time marketing. Significant global new business wins were a
further validation of that offering. New leadership in key markets
such as Chicago, New York and Shanghai is focused on taking the
agency’s performance to an even higher level.
The progress we have seen at Lowe in recent years continues
to be an important part of the larger IPG story. The acquisition of
DLKW in the U.K. will further accelerate Lowe’s progress. This
move complements the strategic steps we’ve taken in recent years
to create vital Lowe hub agencies in Brazil, India and the United
States. We’re pleased with Lowe’s overall performance last year,
2 THE INTERPUBLIC GROUP OF COMPANIES
2010 ANNUAL REPORT
their strength in key developing markets and the competitiveness
of their overall offering.
CMG, which includes our PR agencies and events and sports
marketing specialists, keeps delivering industry-leading work and
results. Over the course of 2010, as part of our long-standing
strategy of integrating digital expertise within our agencies,
Weber Shandwick, Golin Harris, Jack Morton and Octagon added
talent and saw their digital capabilities
significant digital
recognized as among the best
in their respective fields. We
believe that our success in this regard will lead to continued
organic growth and market share gains for the group as we move
forward.
Among the digital specialty agencies, we have some of the
world’s most innovative practitioners of interactive marketing in
R/GA, HUGE and McCann’s MRM, all of which posted
outstanding results last year. Performance at the integrated U.S.
independents was also very strong, led by Mullen, The Martin
Agency, Hill Holliday and Gotham.
the
creative
At the Worldgroup, we successfully completed the senior
transition. The team there now includes new
management
leadership
healthcare
area,
in
communications, strategic planning and the operational finance
function. Together, they will drive the next stage of evolution for
the industry’s most powerful set of marketing assets — by
delivering integrated marketing solutions
that help clients
transform their brands and grow their businesses.
digital,
DIVERSITY AS A DIFFERENTIATOR
Over the course of 2010, we continued to devote significant
resources to the full range of diversity and inclusion (D&I)
programs that have been put into place across the organization.
Over 15 major employee Business Resource Group (BRG)
initiatives or events, spanning all dimensions of diversity, took
place across eight U.S. cities. Additionally, our Women’s
Leadership Network (WLN) launched in both Shanghai and
Mumbai. We are proud that over 3,500 IPG agency and corporate
center employees participated in BRG and WLN programs, which
also included clients, leading personalities and executives from
fields such as media, entertainment and the arts, as well as
potential minority and women-owned business partners.
As a result of these efforts, we garnered a number of major
honors. We are the only company in our industry to receive a
perfect score in the HRC Corporate Equality Index two years
running. The American Advertising Federation awarded us its
Diversity Achievement Corporate Leader Award, for creating
“senior management commitment and implementing successful
organizational diversity programs across a corporation.” This is an
honor we don’t just compete with against our peer group, but
against companies across all
industries. The NY/NJ Minority
Supplier Development Council gave us its Chairman’s Award, in
recognition of initiatives that led to a greater than 20% increase in
spending with minority and women-owned businesses.
Of course, the reasons we engage in D&I activity is to do
what’s morally right and to create competitive advantage for
ourselves and for our clients. The business case makes this a
compelling corporate priority; when we survey our people, they
clearly understand that we are serious about these efforts and that
we intend to roll them out globally. But, in the end, the results are
what count. Once again 2010 was a year in which we made
demonstrable progress against our D&I goals.
For me,
this will always remain an important personal
commitment — though we have made good progress in recent
years, there’s still much work to be done to ensure that our culture
values and supports each employee for the unique background and
perspective that they bring to our company.
READY FOR THE DIGITAL AGE
This is an incredibly exciting time to be in marketing. There
have never been so many platforms at our disposal with which to
engage consumers. Devices are not only proliferating, they’re
becoming more interconnected every day. And while the new
media make headlines and are changing the ways in which we
must do business, television has become digital and will remain a
major component of the marketing equation going forward. The
challenge for us is to create solutions that deploy the right tools at
just the right time in order to deliver marketplace results for our
clients — and to do so around the world.
represent opportunities
Globalization, media complexity and more addressable and
accountable communications all
for
Interpublic. In a new world driven by digital convergence and
accelerating technology, the role of marketing will grow. Clients
will increasingly need higher value guidance and thinking. This
can only come from communications experts across all disciplines
who understand that, today, the consumer purchase journey has
become a totally personalized experience.
The implications of this world of media convergence and
consumer control are clear. There will continue to be a premium
on great creative ideas that can engage and motivate, whether
online or offline, at home, on the go, or in the retail environment.
Getting the mix right, across bought, owned and earned media,
will be vital to our success. This will require the kind of integrated
teams that our “open architecture” model has been pioneering in
recent years. Finally, the huge streams of data being generated by
so many media channels will allow us to develop smarter insights
and strategies, identify and optimize audiences and build back-end
analytics that lead to greater marketing accountability.
We are well positioned to thrive in this emerging reality. In
recent years, we’ve turned around our company by investing in
outstanding and energized leadership talent across Interpublic. We
now have highly competitive digital offerings at all of our
agencies, further enhanced by world-class specialist assets. We
are demonstrating strength in key emerging markets and the
ability to deliver customized and accountable client solutions.
repurchase program. These
company, which
Operationally, we’ve proven that we can significantly
improve profitability and have begun to return capital to our
owners. In February of 2011, our Board declared a cash dividend
represent
and common share
significant milestones
tangibly
our
demonstrate the great progress we have made in recent years and
our confidence that we can continue to move forward. At our
“Investor Day” in March 2011, we set out a clear plan to achieve
competitive margins and to use Interpublic’s significant cash
generation capability to continue investing in the business and
further enhance shareholder value.
for
As always, we’ll stay focused on delivering for our clients
and investors by developing the best possible offerings and
managing our company in a disciplined and proactive manner. We
thank you for being a part of the Interpublic story to date and for
your continued support as we continue to build on our recent
success.
Sincerely,
Michael I. Roth
Chairman and Chief Executive Officer
THE INTERPUBLIC GROUP OF COMPANIES
2010 ANNUAL REPORT 3
BOARD OF DIRECTORS
MICHAEL I. ROTH
(2002) 3
Chairman &
Chief Executive Officer
REGINALD K. BRACK
(1996) 2, 4
Former Chairman &
Chief Executive Officer,
Time, Inc.
JOCELYN CARTER – MILLER
(2007) 1, 2
President
TechEd Ventures
JILL M. CONSIDINE
(1997) 2, 3, 4
Former Chairman &
Chief Executive Officer,
The Depository Trust
& Clearing Corporation
RICHARD A. GOLDSTEIN
(2001) 1, 3, 4
Presiding Director
Former Chairman & Chief
Executive Officer,
International Flavors &
Fragrances Inc.
H. JOHN GREENIAUS
(2001) 1, 2
Former Chairman &
Chief Executive Officer,
Nabisco, Inc.
MARY J. STEELE GUILFOILE
(2007) 1, 4
Chairman
MG Advisors, Inc.
WILLIAM T. KERR
(2006) 1, 2
President &
Chief Executive Officer,
Arbitron, Inc.
DAVID M. THOMAS
(2004) 1, 3, 4
Former Chairman & Chief
Executive Officer,
IMS Health Inc.
EXECUTIVE OFFICERS
MICHAEL I. ROTH
Chairman &
Chief Executive Officer
FRANK MERGENTHALER
Executive Vice President,
Chief Financial Officer
PHILIPPE KRAKOWSKY
Executive Vice President,
Chief Strategy and Talent Officer
NICHOLAS J. CAMERA
Senior Vice President,
General Counsel and Secretary
CHRISTOPHER CARROLL
Senior Vice President, Controller
and Chief Accounting Officer
JULIE M. CONNORS
Senior Vice President,
Audit and Chief Risk Officer
TIMOTHY A. SOMPOLSKI
Executive Vice President,
Chief Human Resources Officer
CORPORATE HEADQUARTERS
1114 Avenue of the Americas
New York, NY 10036
(212) 704-1200
TRANSFER AGENT & REGISTRAR
FOR COMMON STOCK
BNY Mellon Shareowner Services
480 Washington Boulevard
Jersey City, NJ 07310
Stock of The Interpublic Group of
Companies, Inc., is traded on the
New York Stock Exchange.
At February 16, 2011, there were
23,100 shareholders of record.
ANNUAL MEETING
The annual meeting will be held on
May 26, 2011 at 9:30 am at:
McGraw Hill Building
1221 Avenue of the Americas
New York, NY 10020
AUTOMATIC DIVIDEND
REINVESTMENT PLAN
An Automatic Dividend Reinvestment
Plan is offered to all shareholders of
record. The Plan, which is
administered by BNY Mellon
Shareowner Services, provides a way
to acquire additional shares of
Interpublic Common Stock in a
systematic and convenient manner
that affords savings in commissions
for most shareholders. Those
interested in participating in this plan
are invited to write for details and an
authorization form to:
The Interpublic Group
of Companies, Inc.
c/o BNY Mellon Shareowner Services
Attn: Shareholder Relations
P.O. Box 358016
Pittsburgh, PA 15252-8016
FORM 10-K
A copy of the Company’s annual report
(Form 10-K) to the Securities and
Exchange Commission may be obtained
without charge by writing to:
Nicholas J. Camera,
Senior Vice President,
General Counsel & Secretary,
The Interpublic Group of
Companies, Inc.
1114 Avenue of the Americas
New York, NY 10036
Exhibits to the annual report will also
be furnished, but will be sent only upon
payment of the Company’s reasonable
expense in furnishing them.
SHARE OWNER INTERNET
ACCOUNT ACCESS
Share owners of record may access
their account via the Internet. By
accessing their account they may view
share balances, obtain current market
price of shares, historical stock prices,
and the total value of their investment.
In addition, they may sell or request
issuance of dividend and cash
investment plan shares.
For information on how to access this
secure site, please call BNY Mellon
Shareowner Services toll free at
(800) 522-6645, or visit
www.bnymellon.com/shareownerservices
Outside the US and Canada, call
(201) 329-8660
For hearing impaired: (800) 231-5469
E-MAIL: shrrelations@bnymellon.com
INTERNET:
www.bnymellon.com/shareownerservices
For more information regarding The
Interpublic Group of Companies, visit
its Web site at www.interpublic.com.
(Year Elected)
1 Audit Committee
2 Compensation and Leadership Talent Committee
3 Executive Policy Committee
4 Corporate Governance Committee
4 THE INTERPUBLIC GROUP OF COMPANIES
2010 ANNUAL REPORT
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
È ANNUAL REPORT PURSUANT TO SECTION 13 OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2010
Commission file number 1-6686
THE INTERPUBLIC GROUP OF COMPANIES, INC.
(Exact name of registrant as specified in its charter)
Delaware
State or other jurisdiction of
incorporation or organization
13-1024020
(I.R.S. Employer
Identification No.)
1114 Avenue of the Americas, New York, New York 10036
(Address of principal executive offices) (Zip Code)
(212) 704-1200
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Name of each exchange on which registered
Common Stock, $0.10 par value
New York Stock Exchange
Securities Registered Pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes ‘ No È
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to the filing requirements for at least the past 90 days.
Yes È No ‘
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes È No ‘
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not
contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ‘
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definition of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act.
Large accelerated filer È
Non-accelerated filer ‘
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
‘
Accelerated filer
Smaller reporting company ‘
Yes ‘ No È
As of June 30, 2010, the aggregate market value of the shares of registrant’s common stock held by non-affiliates was approximately
$3.5 billion. The number of shares of the registrant’s common stock outstanding as of February 16, 2011 was 489,199,876.
DOCUMENTS INCORPORATED BY REFERENCE
The following sections of the Proxy Statement for the Annual Meeting of Stockholders to be held on May 26, 2011 are incorporated
by reference in Part III: “Election of Directors,” “Director Selection Process,” “Code of Conduct,” “Principal Committees of The Board of
Directors,” “Audit Committee,” “Section 16(a) Beneficial Ownership Reporting Compliance,” “Compensation of Executive Officers,”
“Non-Management Director Compensation,” “Compensation Discussion and Analysis,” “Compensation and Leadership Talent Committee
Report,” “Outstanding Shares,” “Review and Approval of Transactions with Related Persons,” “Director Independence” and “Appointment
of Independent Registered Public Accounting Firm.”
TABLE OF CONTENTS
Part I
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1.
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Part II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . . . . . . . . . .
Item 9.
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Part III
Item 10. Directors, Executives Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11.
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.
Page No.
2
6
9
9
9
11
13
14
37
39
83
83
83
84
84
84
85
85
Item 15.
Exhibits, Financial Statement Schedules
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
86
Part IV
STATEMENT REGARDING FORWARD-LOOKING DISCLOSURE
This annual report on Form 10-K contains forward-looking statements. Statements in this report that are not historical
facts, including statements about management’s beliefs and expectations, constitute forward-looking statements. Without
limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“would,” “estimate,” “continue” or comparable terminology are intended to identify forward-looking statements. These
statements are based on current plans, estimates and projections, and are subject to change based on a number of factors,
including those outlined under Item 1A, Risk Factors, in this report. Forward-looking statements speak only as of the date
they are made and we undertake no obligation to update publicly any of them in light of new information or future events.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any forward-looking statement. Such factors include, but are not limited
to, the following:
•
•
•
•
•
•
•
potential effects of a challenging economy, for example, on the demand for our advertising and marketing services,
on our clients’ financial condition and on our business or financial condition;
our ability to attract new clients and retain existing clients;
our ability to retain and attract key employees;
risks associated with assumptions we make in connection with our critical accounting estimates, including changes
in assumptions associated with any effects of a weakened economy;
potential adverse effects if we are required to recognize impairment charges or other adverse accounting-related
developments;
risks associated with the effects of global, national and regional economic and political conditions, including
counterparty risks and fluctuations in economic growth rates, interest rates and currency exchange rates; and
developments from changes in the regulatory and legal environment for advertising and marketing and
communications services companies around the world.
Investors should carefully consider these factors and the additional risk factors outlined in more detail under Item 1A,
Risk Factors, in this report.
Item 1. Business
PART I
The Interpublic Group of Companies, Inc. (“Interpublic,” “IPG,” “we,” “us” or “our”) was incorporated in Delaware in
September 1930 under the name of McCann-Erickson Incorporated as the successor to the advertising agency businesses
founded in 1902 by A.W. Erickson and in 1911 by Harrison K. McCann. The company has operated under the Interpublic
name since January 1961.
About Us
We are one of the world’s premier global advertising and marketing services companies. Through our 41,000 employees
in all major world markets, our companies specialize in consumer advertising, digital marketing, media planning and buying,
public relations and specialized communications disciplines. Our agencies create customized marketing programs for many
of the world’s largest advertisers. Comprehensive global services are critical to effectively serving these multinational
clients, as well as our local clients in markets throughout the world, as they seek to build brands, increase sales of their
products and services and gain market share.
The work we produce for our clients is specific to their unique needs. Our solutions vary from project-based activity
involving one agency and its client to long-term, fully integrated campaigns created by a group of our companies working
together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally
across world markets.
The role of our holding company is to provide resources and support to ensure that our agencies can best meet clients’
needs. Based in New York City, our holding company sets company-wide financial objectives and corporate strategy, directs
collaborative inter-agency programs, establishes financial management and operational controls, oversees agency’s
compliance, guides personnel policy, conducts investor relations and oversees mergers and acquisitions. In addition, we
provide limited centralized functional services that offer our companies operational efficiencies, including accounting and
finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment
assistance, employee benefits, internal audit and executive compensation management.
To keep our company well-positioned in an evolving industry, we support our agencies’ talent and operational
initiatives to expand high-growth capabilities and build offerings in key strategic world markets. When appropriate, we also
develop relationships with companies that are building leading-edge marketing tools that complement our agencies and the
programs they are developing for clients. In addition, we look for opportunities within our company to modernize operations
through mergers, strategic alliances and the development of internal programs that encourage intra-company collaboration.
Market Strategy
We operate in a media landscape that has vastly changed over the past decade. Media channels continue to fragment,
and clients face an increasingly complex consumer environment. To stay ahead of these challenges and to achieve our
objectives, we have invested in creative and strategic talent in fast-growth marketing channels and geographic regions as well
as key strategic world markets and have realigned a number of our capabilities to meet market demand.
We have taken several major strategic steps in recent years to position our agencies as leaders in the global advertising
and communications market.
• Our McCann Worldgroup (“McCann”) unit continues to further its offering of delivering preeminent integrated
marketing communications solutions around the world.
• We combined accountable marketing and consumer advertising agencies in the unique global offering of Draftfcb,
which is now operational throughout all significant world markets.
• We created a more strategic Lowe & Partners (“Lowe”) by aligning Deutsch and Lowe in North America to create
a powerful offering in this key market, and by launching DLKW Lowe in London with our acquisition of Delaney
Lund Knox Warren in 2010, which provides a dynamic hub in Western Europe for the network.
2
• At our marketing services group, Constituency Management Group (“CMG”), we continue to strengthen our
best-in-class public relations and events marketing specialists. In 2010 we built out significant social media
practices across CMG agencies and expanded our operations in China.
• We organized our media operations under a single management structure called Mediabrands, to reinvent how we
plan, measure and buy media for clients. This media solution has shown significant traction in the marketplace and
has delivered industry-leading performance and growth since its launch in 2008.
The market for our digital media services continue to evolve rapidly. As such, strong, multi-channel talent is vital to our
long-term success as a marketing partner to our clients. In order to grow with our clients, we have focused our investment in
digital talent, professional training and technology throughout the organization in recent years. This reflects our belief that
digital marketing should not be treated as a stand-alone function, but instead, should be integrated within all of our
companies. Recruiting and developing digitally conversant talent at all our agencies and in all marketing disciplines is an
area where we continue to invest.
To meet these changing needs of the marketplace, we have at times also acquired or built specialty digital assets, such as
Reprise Media (search engine marketing), HUGE (e-commerce solutions) and The Interpublic Emerging Media Lab. We
have continued to invest in existing digital assets such as R/GA, a digital agency and industry leader in the development of
award-winning interactive campaigns for global clients. These specialty assets have unique capabilities and service their own
client rosters, while also serving as key digital partners to many of the agencies within IPG.
We continue to evaluate strategic opportunities to invest and grow in fast-growth geographic regions. For example, in
2010 we acquired CuboCC, a new media and digital marketing services company in Brazil. In recent years, we have made
additional investments in India and Brazil, further strengthening our leadership position in these high-growth, developing
markets. We also hold a majority stake in the Middle East Communication Networks (“MCN”), which we believe is the
region's premier marketing services management company. MCN is headquartered in Dubai with 60 offices across 14
countries. Our partner in Russia is an acknowledged advertising leader in that country. In China, where we operate with all of
our global networks and across the full spectrum of marketing services, we continue to invest behind our companies.
Our long-term financial goals include maintaining organic revenue growth at competitive levels while expanding our
operating margin. Accordingly, we remain focused on meeting the evolving needs of our clients while carefully managing
our cost structure. We continually seek greater efficiency in the delivery of our services, focusing on more effective resource
utilization, including the productivity of our employees, real estate and information technology. The improvements we have
made in our financial reporting and business information systems during recent years provide us with more timely and
actionable insights from our global operations, while our strong balance sheet and liquidity position provide us with a solid
financial foundation and financial flexibility.
During 2010, we have seen our clients renew their focus on investing in marketing to protect market share and enhance
brand value. We feel our network of companies delivers a high level of integrated, modern marketing solutions, which clients
are looking for today. In 2010, IPG agencies were recognized with many of the industry’s most coveted honors, across many
advertising and marketing disciplines. Our agencies are invited to compete for most major new business opportunities and
won a number of the year’s biggest and most competitive new business assignments.
In summary, we believe that our strategy and execution position us to be fully competitive in key growth areas such as
digital services and emerging markets, with the talent and creativity to thrive in a content-driven media world, and to meet
our financial goals and deliver long-term shareholder value.
Our Offering
Interpublic is home to some of the world’s best-known and most innovative communications specialists. We have three
global brands that provide integrated, large-scale advertising and marketing solutions for clients, McCann, Draftfcb and
Lowe, as well as our premier domestic integrated agencies and global media networks. We also have a range of leading
specialized communication assets.
• McCann offers best-in-class communications tools and resources to many of the world’s top companies and most
famous brands. We believe McCann is exceptionally qualified to meet client demands in all regions of the world
3
and in all marketing disciplines through its operating units: McCann Erickson Advertising, with operations in over
100 countries; MRM Worldwide for relationship marketing and digital expertise; Momentum Worldwide for
experiential marketing and promotions; and McCann Healthcare Worldwide for healthcare communications.
• Draftfcb is a modern agency model for clients seeking creative and accountable marketing programs. The company
has its roots in both consumer advertising and behavioral, data-driven direct marketing. We believe the agency is
the first global, behavior-based, creative and accountable marketing communications organization operating as a
financially and structurally integrated business unit.
• Lowe is a premier creative agency that operates in the world’s largest advertising markets. Lowe is focused on
delivering and sustaining high-value ideas for some of the world’s largest clients. The quality of the agency’s
product is evident in its high global creative rankings and its standing in major markets.
• Mediabrands delivers on the scale and breadth of our media capabilities, and also has a nimble, collaborative
culture led by outstanding executives. The organization consistently delivers results in an increasingly complex and
digital marketing landscape and has been recognized as Media Holding Company of the Year in 2009 and 2010 by
MediaPost, a leading trade publication.
• Our domestic independent agencies include some of the larger full-service agency brands, Campbell-Ewald, Campbell
Mithun, Hill Holliday, The Martin Agency, Mullen and Gotham. The integrated marketing programs created by this
group have helped build some of the most powerful brands in the U.S., across all sectors and industries.
• We have exceptional marketing specialists across a range of disciplines. These include Jack Morton (experiential
marketing), Octagon (sports marketing), public relations specialists like Weber Shandwick and GolinHarris,
FutureBrand (corporate branding), and best-in-class digital agencies, led by R/GA and HUGE. Our healthcare
communications specialists reside within our three global brands, McCann, Draftfcb and Lowe.
We list approximately 85 companies on our website’s “Company Finder” tool, with descriptions and office locations for
each. To learn more about our broad range of capabilities, visit our website at http://www.interpublic.com.
Financial Reporting Segments
We have two reportable segments: Integrated Agency Network (“IAN”), which is comprised of McCann, Draftfcb,
Lowe, Mediabrands and our domestic integrated agencies; and CMG, which is comprised of a number of our specialist
marketing services offerings. We also report results for the “Corporate and other” group. See Note 14 to the Consolidated
Financial Statements for further information.
Principal Markets
Our agencies are located in over 100 countries, including every significant world market. Our geographic revenue
breakdown is listed below.
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . .
United Kingdom . . . . . . . . . . . . . . . . . . . . . . .
Continental Europe . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . .
Latin America . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of Total Revenue
2010
56.8%
7.2%
13.2%
9.8%
5.9%
7.1%
2009
55.9%
7.6%
15.3%
9.5%
5.1%
6.6%
2008
54.4%
8.8%
16.5%
9.4%
5.1%
5.8%
For further information regarding revenues and long-lived assets on a geographical basis for each of the last three years,
see Note 14 to the Consolidated Financial Statements.
Sources of Revenue
Our revenues are primarily derived from the planning and execution of advertising, marketing and communications
programs in various media around the world. Our revenue is directly dependent upon our ability to win new clients and the
4
advertising, marketing and corporate communications requirements of our existing clients. Most of our client contracts are
individually negotiated and accordingly, the terms of client engagements and the bases on which we earn commissions and
fees vary significantly. As is customary in the industry, our contracts generally provide for termination by either party on
relatively short notice, usually 90 days.
Revenues for the creation, planning and placement of advertising are determined primarily on a negotiated fee basis and,
to a lesser extent, on a commission basis. Fees are usually calculated to reflect hourly rates plus proportional overhead and a
mark-up. Many clients include an incentive compensation component in their total compensation package. This provides
added revenue based on achieving mutually agreed-upon qualitative or quantitative metrics within specified time periods.
Commissions are earned based on services provided and are usually derived from a percentage or fee over the total cost to
complete the assignment. Commissions can also be derived when clients pay us the gross rate billed by media and we pay for
media at a lower net rate; the difference is the commission that we earn, which is either retained in total or shared with the
client depending on the nature of the services agreement.
We also generate revenue in negotiated fees from our public relations, sales promotion, event marketing, sports and
entertainment marketing and corporate and brand identity services.
In most of our businesses, our agencies enter into commitments to pay production and media costs on behalf of clients.
To the extent possible, we pay production and media charges after we have received funds from our clients. Generally, we
act as the client’s agent rather than the primary obligor. In some instances we agree with the provider that we will only be
liable to pay the production and media costs after the client has paid us for the charges.
Our revenue is typically lowest in the first quarter and highest in the fourth quarter. This reflects the seasonal spending
of our clients, incentives earned at year end on various contracts and project work completed that is typically recognized
during the fourth quarter. Fee revenue recognized on a completed contract basis also contributes to the higher seasonal
revenues experienced in the fourth quarter because the majority of our contracts end at December 31.
(Amounts in Millions)
March 31 . . . . . . . . . . . . . . . . . . . . . .
June 30 . . . . . . . . . . . . . . . . . . . . . . . .
September 30 . . . . . . . . . . . . . . . . . . .
December 31 . . . . . . . . . . . . . . . . . . .
Consolidated Revenues for the Three Months Ended
2010
2009
2008
$1,341.3
1,617.8
1,560.8
2,012.0
$6,531.9
20.5% $1,325.3
24.8% 1,474.4
23.9% 1,426.7
30.8% 1,801.2
22.0% $1,485.2
24.5% 1,835.7
23.7% 1,740.0
29.8% 1,901.8
21.3%
26.4%
25.0%
27.3%
$6,027.6
$6,962.7
See Note 1 to the Consolidated Financial Statements for further information on our revenue recognition accounting policies.
Clients
Our large and diverse client base includes many of the leading companies and brands throughout the world. Our holding
company structure allows us to work with clients within the same business sector through our different agencies, as well as
maintain a diversified client base by sector. In the aggregate, our top ten clients based on revenue accounted for
approximately 24% of revenue in 2010 and 2009. Our largest client accounted for approximately 5% and 4% of revenue for
2010 and 2009, respectively. Based on revenue for the year ended December 31, 2010, our largest clients (in alphabetical
order) were General Motors, Johnson & Johnson, Microsoft, Unilever and Verizon. We represent several different brands or
divisions of each of these clients in a number of geographic markets, as well as provide services across multiple advertising
and marketing disciplines, in each case through more than one of our agency systems. Representation of a client rarely means
that we handle advertising for all brands or product lines of the client in all geographical locations. Any client may transfer
its business from one of our agencies to another one of our agencies or to a competing agency, and a client may reduce its
marketing budget at any time.
We operate in a highly competitive advertising and marketing communications industry. Our operating companies
compete against other large multinational advertising and marketing communications companies as well as numerous
independent and niche agencies to win new clients and maintain existing client relationships.
5
Personnel
As of December 31, 2010, we employed approximately 41,000 people, of whom approximately 18,000 were employed
in the U.S. Because of the service character of the advertising and marketing communications business, the quality of
personnel is of crucial importance to our continuing success. We conduct extensive employee training and development
throughout our agencies, and benchmark our compensation programs against those of our industry for their competitiveness
and effectiveness in recruitment and retention. There is keen competition for qualified employees.
Available Information
Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to
these reports are available free of charge in the Investors section of our website at http://www.interpublic.com as soon as
reasonably practicable after we electronically file such reports with, or furnish them to, the Securities and Exchange
Commission.
Our Corporate Governance Guidelines, Interpublic Group Code of Conduct and the charters for each of the Audit
Committee, Compensation Committee and the Corporate Governance Committee are available free of charge in the
Corporate Governance subsection of the Corporate Citizenship section of our website at http://www.interpublic.com, or by
writing to The Interpublic Group of Companies, Inc., 1114 Avenue of the Americas, New York, New York 10036, Attention:
Secretary. Information on our website is not part of this report.
Item 1A. Risk Factors
We are subject to a variety of possible risks that could adversely impact our revenues, results of operations or financial
condition. Some of these risks relate to general economic and financial conditions, while others are more specific to us and
the industry in which we operate. The following factors set out potential risks we have identified that could adversely affect
us. The risks described below may not be the only risks we face. Additional risks that we do not yet know of, or that we
currently think are immaterial, could also have a negative impact on our business operations or financial condition. See also
“Statement Regarding Forward-Looking Disclosure.”
• We operate in a highly competitive industry.
The marketing communications business is highly competitive. Our agencies and media services compete with other
agencies, and with other providers of creative, marketing or media services, to maintain existing client relationships and to
win new business. Our competitors include not only other large multinational advertising and marketing communications
companies, but also smaller entities that operate in local or regional markets. New market participants include database
marketing and modeling companies, telemarketers and internet companies.
The client’s perception of the quality of our agencies’ creative work, our reputation and our agencies’ reputations are
important factors that affect our competitive position. An agency’s ability to serve clients, particularly large international
clients, on a broad geographic basis is also an important competitive consideration. On the other hand, because an agency’s
principal asset is its people, freedom of entry into the business is almost unlimited and a small agency is, on occasion, able to
take all or some portion of a client’s account from a much larger competitor.
Many companies put their advertising and marketing communications business up for competitive review from time to
time. We have won and lost client accounts in the past as a result of such periodic competitions. In the aggregate, our top ten
clients based on revenue accounted for approximately 24% of revenue in 2010. A substantial decline in a large client’s
advertising and marketing spending, or the loss of a significant part of its business, could have a material adverse effect upon
our business and results of operations.
Our ability to attract new clients and to retain existing clients may also, in some cases, be limited by clients’ policies or
perceptions about conflicts of interest. These policies can, in some cases, prevent one agency, or even different agencies
under our ownership, from performing similar services for competing products or companies.
6
• As a marketing services company, our revenues are highly susceptible to declines as a result of unfavorable
economic conditions.
While we have seen economic recovery in many of our key markets in 2010, areas of uncertainty about the prospects for
continued improvements in the global economy and a degree of caution on the part of some marketers continue to have an
effect on the demand for advertising and marketing services. The marketing services industry can be affected more severely
than other sectors by an economic downtown and can recover more slowly than the economy generally. In the past, some
clients have responded to weak economic and financial conditions by reducing their marketing budgets, which include
discretionary components that are easier to reduce in the short term than other operating expenses. This pattern may recur in
the future. A decrease in our revenue could pose a challenge to our cash generation from operations.
• We may lose or fail to attract and retain key employees and management personnel.
Our employees, including creative, digital, research, media and account specialists, and their skills and relationships
with clients, are among our most valuable assets. An important aspect of our competitiveness is our ability to attract and
retain key employees and management personnel. Our ability to do so is influenced by a variety of factors, including the
compensation we award, and could be adversely affected by our financial or market performance. In addition, the advertising
and marketing services industry is characterized by a high degree of employee mobility. If we were to fail to attract key
personnel or lose them to competitors or clients, our business and results of operations could be adversely affected.
•
If our clients experience financial distress, their weakened financial position could negatively affect our own
financial position and results.
We have a large and diverse client base, and at any given time, one or more of our clients may experience financial
difficulty, file for bankruptcy protection or go out of business. Unfavorable economic and financial conditions could result in
an increase in client financial difficulties that affect us. The direct impact on us could include reduced revenues and write-
offs of accounts receivable and expenditures billable to clients, and if these effects were severe, the indirect impact could
include impairments of intangible assets, credit facility covenant violations and reduced liquidity. For a description of our
client base, see “Clients” in Item 1, Business.
• Our financial condition could be adversely affected if our available liquidity is insufficient.
We maintain a committed credit facility to increase our financial flexibility (as amended and restated as of April 23,
2010, the “Credit Agreement”). The Credit Agreement contains financial covenants, and events like a material economic
downturn could adversely affect our ability to comply with them. For example, compliance with the financial covenants
would be more difficult to achieve if we were to experience substantially lower revenues, a substantial increase in client
defaults or sizable asset impairment charges. If we were unable to comply with any of the financial covenants contained in
the Credit Agreement, we could be required to seek further amendments or waivers, and our costs under the Credit
Agreement could increase. If we were unable to obtain a necessary amendment or waiver, the Credit Agreement could be
terminated. Furthermore, the Credit Agreement includes commitments from a syndicate of financial institutions, and if any of
them were unable to perform and no other bank assumed that institution’s commitment, the availability of credit under that
agreement would be correspondingly reduced. If credit under the Credit Agreement were unavailable or insufficient, our
liquidity could be adversely affected.
If our business is significantly adversely affected by difficult economic conditions, adverse conditions in the credit
markets, unavailability of credit or otherwise, it could lead us to seek new or additional sources of liquidity to fund our
needs. There can be no guarantee that we would be able to access any new sources of liquidity on commercially reasonable
terms or at all. For further discussion of our liquidity profile and outlook, see “Liquidity and Capital Resources” in Part II,
Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations.
• We may not be able to meet our performance targets and milestones.
From time to time, we communicate to the public certain targets and milestones for our financial and operating
performance that are intended to provide metrics against which to evaluate our performance. They should not be understood
as predictions or guidance about our expected performance. Our ability to meet any target or milestone is subject to inherent
7
risks and uncertainties, and we caution investors against placing undue reliance on them. Similarly, we may not realize the
intended advantages of past or future investments or acquisitions of businesses because we may incorrectly evaluate risks and
benefits from these transactions, or have unforeseen difficulties integrating them into our organization. See “Statement
Regarding Forward-Looking Disclosure.”
• Our earnings would be adversely affected if we were required to recognize asset impairment charges or increase our
deferred tax valuation allowances.
We evaluate all of our long-lived assets (including goodwill, other intangible assets and fixed assets), investments and
deferred tax assets for possible impairment or realizability annually or whenever there is an indication that they are impaired
or not realizable. If certain criteria are met, we are required to record an impairment charge or valuation allowance.
As of December 31, 2010, we have substantial amounts of long-lived assets, deferred tax assets and investments on our
Consolidated Balance Sheet, including approximately $3.4 billion of goodwill. Future events, including our financial
performance, market valuation of us or market multiples of comparable companies, loss of a significant client’s business or
strategic decisions, could cause us to conclude that impairment indicators exist and that the asset values associated with long-
lived assets, deferred tax assets and investments may have become impaired. For further discussion of goodwill and other
intangible assets, and our sensitivity analysis of our valuation of these assets, see “Critical Accounting Estimates” in Part II,
Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations. Any significant
impairment loss would have an adverse impact on our reported earnings in the period in which the charge is recognized.
•
International business risks could adversely affect our operations.
We are a global business. Operations outside the United States represent a significant portion of our revenues,
approximately 43% in 2010. These operations are exposed to risks that include local legislation, currency variation, exchange
control restrictions, and difficult local political or economic conditions. In developing countries or regions, we may face
further risks, such as slower receipt of payments, nationalization, social and economic instability, currency repatriation
restrictions and undeveloped or inconsistently enforced commercial laws. These risks may limit our ability to grow our
business and effectively manage our operations in those countries. In addition, because a significant portion of our business
is denominated in currencies other than the U.S. dollar, such as the Australian Dollar, Brazilian Real, Canadian Dollar,
Chinese Yuan Renminbi, Euro, Japanese Yen and Pound Sterling, fluctuations in exchange rates between the U.S. dollar and
such currencies may materially affect our financial results.
• Downgrades of our credit ratings could adversely affect us.
We can be adversely affected if our credit ratings are downgraded or if they are significantly weaker than those of our
competitors, because ratings are an important factor influencing our ability to access capital and the terms of any new
indebtedness, including covenants and interest rates. Our clients and vendors may also consider our credit profile when
negotiating contract terms, and if they were to change the terms on which they deal with us, it could have an adverse effect
on our liquidity.
• We are subject to regulations and other legal or reputational risks that could restrict our activities or negatively
impact our performance or our financial condition.
Our industry is subject to government regulation and other governmental action, both domestic and foreign. Advertisers
and consumer groups may challenge advertising through legislation, regulation, judicial actions or otherwise, for example on
the grounds that the advertising is false and deceptive or injurious to public welfare. Our business is also subject to specific
rules, prohibitions, media restrictions, labeling disclosures and warning requirements applicable to advertising for certain
products. Legislators, agencies and other governmental units may continue to initiate proposals to ban the advertising of
specific products, such as alcohol or tobacco, and to impose taxes on or deny deductions for advertising, which, if successful,
may hinder our ability to accomplish our clients’ goals and have an adverse effect on advertising expenditures and,
consequently, on our revenues. Furthermore, we could suffer reputational risk as a result of governmental or legal action or
from undertaking controversial work that may be challenged by consumer groups.
8
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
Substantially all of our office space is leased from third parties. Certain leases are subject to rent reviews or contain
escalation clauses, and certain of our leases require the payment of various operating expenses, which may also be subject to
escalation. Physical properties include leasehold improvements, furniture, fixtures and equipment located in our offices. We
believe that facilities leased or owned by us are adequate for the purposes for which they are currently used and are well
maintained. See Note 15 to the Consolidated Financial Statements for further information on our lease commitments.
Item 3. Legal Proceedings
We are involved in legal proceedings, and subject to investigations, inspections, audits, inquiries and similar actions by
governmental authorities, arising in the normal course of our business. While any litigation or such governmental proceeding
contains an element of uncertainty, we do not believe that the outcome of such proceedings will have a material adverse
effect on our financial condition, results of operations or cash flows.
Executive Officers of IPG
Name
Age
Office
Michael I. Roth 1 . . . . . . . . . . . . . . . . . . . . . .
Nicolas Brien . . . . . . . . . . . . . . . . . . . . . . . .
Nicholas J. Camera . . . . . . . . . . . . . . . . . . . .
Christopher F. Carroll . . . . . . . . . . . . . . . . . .
Julie M. Connors . . . . . . . . . . . . . . . . . . . . .
Philippe Krakowsky . . . . . . . . . . . . . . . . . . .
Frank Mergenthaler
. . . . . . . . . . . . . . . . . . .
Timothy A. Sompolski . . . . . . . . . . . . . . . . .
65 Chairman of the Board and Chief Executive Officer
49 Chairman and Chief Executive Officer of McCann Worldgroup
64
44
39
48
50
58
Senior Vice President, General Counsel and Secretary
Senior Vice President, Controller and Chief Accounting Officer
Senior Vice President, Audit and Chief Risk Officer
Executive Vice President, Chief Strategy and Talent Officer
Executive Vice President and Chief Financial Officer
Executive Vice President, Chief Human Resources Officer
1
Also a Director
There is no family relationship among any of the executive officers.
Mr. Roth became our Chairman of the Board and Chief Executive Officer in January 2005. Prior to that time, Mr. Roth
served as our Chairman of the Board from July 2004 to January 2005. Mr. Roth served as Chairman and Chief Executive
Officer of The MONY Group Inc. from February 1994 to June 2004. Mr. Roth has been a member of the Board of Directors
of IPG since February 2002. He is also a director of Pitney Bowes Inc. and Gaylord Entertainment Company.
Mr. Brien was named Chairman and Chief Executive Officer of the McCann Worldgroup in April 2010. Prior to that
time, Mr. Brien served as President and Chief Executive Officer of Mediabrands from February 2008 to February 2010 and
as President and Chief Operating Officer of Universal Media from August 2005 until February 2008.
Mr. Camera was hired in May 1993. He was elected Vice President, Assistant General Counsel and Assistant Secretary
in June 1994, Vice President, General Counsel and Secretary in December 1995, and Senior Vice President, General Counsel
and Secretary in February 2000.
Mr. Carroll was named Senior Vice President, Controller and Chief Accounting Officer in April 2006. Mr. Carroll
served as Senior Vice President and Controller of McCann Worldgroup from November 2005 to March 2006. Prior to joining
us, Mr. Carroll served as Chief Accounting Officer and Controller at Eyetech Pharmaceuticals from June 2004 to October
2005. Prior to that time, Mr. Carroll served as Chief Accounting Officer and Controller at MIM Corporation from January
2003 to June 2004 and served as a Financial Vice President at Lucent Technologies, Inc. from July 2001 to January 2003.
Ms. Connors was hired in February 2010 as Senior Vice President, Audit and Chief Risk Officer. Prior to joining us, she
served as a partner at Deloitte & Touche, LLP from September 2003 to January 2010.
9
Mr. Krakowsky was hired in January 2002 as Senior Vice President, Director of Corporate Communications. He was
elected Executive Vice President, Strategy and Corporate Relations in December 2005 and in February 2011 was elected
Executive Vice President, Chief Strategy and Talent Officer. Prior to joining us, he served as Senior Vice President,
Communications Director for Young & Rubicam from August 1996 to December 2000. During 2001, Mr. Krakowsky was
complying with the terms of a non-competition agreement entered into with Young & Rubicam.
Mr. Mergenthaler was hired in August 2005 as Executive Vice President and Chief Financial Officer. Prior to joining
us, he served as Executive Vice President and Chief Financial Officer for Columbia House Company from July 2002 to July
2005. Mr. Mergenthaler served as Senior Vice President and Deputy Chief Financial Officer for Vivendi Universal from
December 2001 to March 2002. Prior to that time Mr. Mergenthaler was an executive at Seagram Company Ltd. from
November 1996 to December 2001. Mr. Mergenthaler is a director of Express Scripts, Inc.
Mr. Sompolski was hired in July 2004 as Executive Vice President, Chief Human Resources Officer. Prior to joining us,
he served as Senior Vice President of Human Resources and Administration for Altria Group from November 1996 to
January 2003. In February 2011 IPG announced Mr. Sompolski is retiring.
10
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
PART II
Securities
Price Range of Common Stock
Our common stock is listed and traded on the New York Stock Exchange (“NYSE”) under the symbol “IPG.” The
following table provides the high and low closing sales prices per share for the periods shown below as reported on the
NYSE. As of February 16, 2011, there were approximately 23,100 registered holders of our outstanding common stock.
Period
2010:
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
First Quarter
2009:
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
First Quarter
Dividend Policy
NYSE Sale Price
High
Low
$11.11
$10.17
$ 9.87
$ 8.79
$ 7.53
$ 7.59
$ 6.32
$ 4.53
$9.98
$6.93
$7.13
$6.35
$5.89
$4.71
$4.45
$3.20
On February 24, 2011 our Board of Directors (“Board”) declared a dividend of $0.06 per share on our common shares,
payable on March 25, 2011 to holders of record at the close of business on March 11, 2011, and we intend to resume
quarterly common stock dividend payments thereafter. We did not pay or declare dividends on our common stock from the
fourth quarter of 2002 through the fourth quarter of 2010. The declaration of any future dividends will be determined by our
Board on a quarterly basis and will depend on earnings, financial condition, capital requirements and other factors.
Our future dividend policy may also be influenced by the terms of our $650.0 million Three-Year Credit Agreement (as
amended and restated as of April 23, 2010, the “Credit Agreement”) and certain of our outstanding securities. The Credit
Agreement contains certain covenants that place limitations on the total amounts of “restricted payments,” including not only
common stock cash dividends but also cash acquisitions, capital expenditures and common stock repurchases, that we may
make in any given year. For a description of these limitations on restricted payments in the Credit Agreement, see “Liquidity
and Capital Resources – Financing and Sources of Funds – Credit Facilities” in Part II, Item 7, Management’s Discussion
and Analysis of Financial Condition and Results of Operations. In addition, the terms of our outstanding series of preferred
stock do not permit us to pay dividends on our common stock unless all accumulated and unpaid dividends have been or are
contemporaneously declared and paid or provision for the payment thereof has been made. As of February 24, 2011, there
were no accumulated and unpaid preferred stock dividends.
Equity Compensation Plans
See Item 12 for information about our equity compensation plans.
Transfer Agent and Registrar for Common Stock
The transfer agent and registrar for our common stock is:
BNY Mellon Shareowner Services, Inc.
480 Washington Boulevard
29th Floor
Jersey City, New Jersey 07310
Telephone: (877) 363-6398
Sales of Unregistered Securities
Not applicable.
11
Repurchase of Equity Securities
The following table provides information regarding our purchases of equity securities during the fourth quarter of 2010.
Total Number of
Shares (or Units)
Purchased 1
Average Price Paid
per Share (or Unit) 2
Total Number of
Shares (or Units)
Purchased as Part of
Publicly Announced
Plans or Programs
Maximum Number (or
Approximate Dollar Value)
of Shares (or Units) that May
Yet Be Purchased Under the
Plans or Programs
October 1-31 . . . . . . . . . . .
November 1-30 . . . . . . . . .
December 1-31 . . . . . . . . .
Total
. . . . . . . . . . . . .
17,923
8,113
65,990
92,026
$10.33
$10.51
$10.62
$10.55
0
0
0
0
0
0
0
0
1
2
Consists of restricted shares of our common stock withheld under the terms of grants under employee stock-based compensation plans to offset tax
withholding obligations that arose upon vesting and release of restricted shares during the fourth quarter of 2010 (the “Withheld Shares”).
The average price per month of the Withheld Shares was calculated by dividing the aggregate value of the tax withholding obligations for each month
by the aggregate number of shares of our common stock withheld each month.
On February 24, 2011 our Board authorized a program to repurchase from time to time up to $300.0 million of our
common stock. We may effect such repurchases through open market purchases, trading plans established in accordance with
SEC rules, derivative transactions or other means. The timing and amount of repurchases under the authorization will depend
on market conditions and our other funding requirements. The share repurchase program has no expiration date. We have not
yet commenced purchases under the new program.
12
Item 6. Selected Financial Data
THE INTERPUBLIC GROUP OF COMPANIES, INC. AND SUBSIDIARIES
Selected Financial Data
(Amounts in Millions, Except Per Share Amounts and Ratios)
(Unaudited)
Years ended December 31,
2010
2009
2008
2007
2006
Statement of Operations Data
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) from continuing operations . . . . . . . . . . . . . . . . . . . . . .
Income from discontinued operations, net of tax . . . . . . . . . . . . . . . . .
Net income (loss) available to IPG common stockholders . . . . . . . . .
Earnings (loss) per share available to IPG common stockholders:
Basic:
Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted:
Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 6,531.9
4,117.0
1,862.3
548.7
171.3
281.2
0.0
271.2
$ 6,027.6
3,961.2
1,720.5
341.3
90.1
143.4
0.0
93.6
$ 6,962.7
4,342.6
2,013.3
589.7
156.6
318.0
0.0
265.2
$ 6,554.2
4,139.2
2,044.8
344.3
58.9
184.3
0.0
131.3
$ 6,190.8
3,944.1
2,079.0
106.0
18.7
(16.7)
5.0
(79.3)
$
$
$
$
0.57
0.00
0.57
0.47
0.00
0.47
$
$
$
$
0.20
0.00
0.20
0.19
0.00
0.19
$
$
$
$
0.57
0.00
0.57
0.52
0.00
0.52
$
$
$
$
0.29
0.00
0.29
0.26
0.00
0.26
$
$
$
$
(0.20)
0.01
(0.19)
(0.20)
0.01
(0.19)
Weighted-average number of common shares outstanding:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
473.6
542.1
468.2
508.1
461.5
518.3
457.7
503.1
428.1
428.1
Other Financial Data
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . .
Ratios of earnings to fixed charges 1 . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
817.3
2.4
$
540.8
1.7
865.3
2.2
$
$
298.1
1.6
9.0
N/A
As of December 31,
2010
2009
2008
2007
2006
Balance Sheet Data
Cash and cash equivalents and marketable securities . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock – Series B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 2,689.4
13,070.8
1,737.0
10,212.7
221.5
2,566.9
$ 2,506.1
12,263.1
1,946.6
9,449.0
525.0
2,536.3
$ 2,274.9
12,125.2
2,119.7
9,592.6
525.0
2,244.2
$ 2,037.4
12,458.1
2,349.2
10,081.8
525.0
2,275.1
$ 1,957.1
11,864.1
2,331.5
9,877.0
525.0
1,928.6
1 We had a less than 1:1 ratio of earnings to fixed charges due to our loss in the year ended December 31, 2006. To provide a 1:1 coverage ratio for the
deficient period results as reported would have required additional earnings of $5.0 in the year ended December 31, 2006.
13
Management’s Discussion and Analysis of Financial Condition and Results of Operations
(Amounts in Millions, Except Per Share Amounts)
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is
intended to help you understand The Interpublic Group of Companies, Inc. and its subsidiaries (“IPG,” “we,” “us” or “our”).
MD&A should be read in conjunction with our Consolidated Financial Statements and the accompanying notes included in
this report. Our MD&A includes the following sections:
EXECUTIVE SUMMARY provides a discussion about factors influencing our business and an overview of our results
of operations and liquidity.
CRITICAL ACCOUNTING ESTIMATES provides a discussion of our accounting policies that require critical
judgment, assumptions and estimates.
RESULTS OF OPERATIONS provides an analysis of the consolidated and segment results of operations for 2010
compared to 2009 and 2009 compared to 2008.
LIQUIDITY AND CAPITAL RESOURCES provides an overview of our cash flows, funding requirements, contractual
obligations, financing and sources of funds and debt ratings.
RECENT ACCOUNTING STANDARDS, by reference to Note 16 to the Consolidated Financial Statements, provides a
discussion of certain accounting standards that have been adopted during 2010 and certain accounting standards which we
have not yet been required to implement and may be applicable to our future operations.
EXECUTIVE SUMMARY
During 2010, we have seen economic recovery in various key markets and an increase in spending from many of our
clients in multiple business sectors. As a result, we have experienced growth across our marketing disciplines. Where we see
strategic opportunity, we are continuing to invest in talent to support growth. We have achieved improved operating leverage
in 2010 as a result of higher revenues while maintaining our ongoing cost discipline. A degree of caution on the part of
marketers continues to have an effect on the demand for advertising and marketing services, particularly in light of
uncertainty about the prospects for continued improvements in the global economy. However, we continue to derive benefits
from our diversified client base, global footprint and the broad range and strength of our professional offerings. As a result,
we believe we are well-positioned to benefit from a renewed focus on growth. The following tables present a summary of
financial performance for the year ended December 31, 2010 as compared with the same periods in 2009 and 2008.
Years ended December 31,
2010
2009
Total
Organic
Total
Organic
% Increase/(Decrease)
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8.4%
3.9%
8.2%
7.0% (13.4)% (10.8)%
2.9%
(8.8)% (6.4)%
6.7% (14.5)% (11.8)%
Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses as % of revenue:
Years ended December 31,
2010
2009
2008
8.4%
5.7%
8.5%
Salaries and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
63.0%
28.5%
65.7%
28.5%
62.4%
28.9%
Net income available to IPG common stockholders . . . . . . . . . . . . . .
$271.2
$ 93.6
$265.2
Earnings per share available to IPG common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 0.57
$ 0.47
$ 0.20
$ 0.19
$ 0.57
$ 0.52
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . .
$817.3
$540.8
$865.3
14
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
When we analyze period-to-period changes in our operating performance we determine the portion of the change that is
attributable to foreign currency rates and the net effect of acquisitions and divestitures, and the remainder we call organic
change, which indicates how our underlying business performed. The performance metrics that we use to analyze our results
include the organic change in revenue, salaries and related expenses and office and general expenses, and the components of
operating expenses, expressed as a percentage of total consolidated revenue. Additionally, in certain of our discussions we
analyze revenue by business sector, where we focus on our top 100 clients, which typically constitutes approximately
55%-60% of our consolidated revenues. We also analyze revenue by geographic region.
The change in our operating performance attributable to foreign currency rates is determined by converting the prior-
period reported results using the current period exchange rates and comparing these prior-period adjusted amounts to the
prior-period reported results. Although the U.S. Dollar is our reporting currency, a substantial portion of our revenues and
expenses are generated in foreign currencies. Therefore, our reported results are affected by fluctuations in the currencies in
which we conduct our international businesses. We do not use derivative financial instruments to manage this translation
risk. As a result, both positive and negative currency fluctuations against the U.S. Dollar affect our consolidated results of
operations, and the magnitude of the foreign currency impact on us related to each geographic region depends on the
significance and operating performance of the region. The primary foreign currencies that impacted our results during 2010
include the Australian Dollar, Brazilian Real, Canadian Dollar and Euro. During 2010, the U.S. Dollar weakened against
several foreign currencies as compared to the prior-year period, which had a net positive impact on our 2010 consolidated
results of operations. This effect was partially offset as the U.S. Dollar strengthened against the Euro and Pound Sterling
during 2010. For 2010, foreign currency fluctuations resulted in net increases of approximately 1% in revenues, salaries and
related expenses and office and general expenses, which contributed on a net basis to an increase in operating income of
approximately 3% compared to the prior-year period. For 2009, foreign currency fluctuations resulted in net decreases of
approximately 4% in revenues and operating expenses, which contributed to a net decrease in operating income of
approximately 4% compared to the prior-year period.
For purposes of analyzing changes in our operating performance attributable to the net effect of acquisitions and
divestitures, transactions are treated as if they occurred on the first day of the quarter during which the transaction occurred.
During the past few years we have acquired companies that we believe will enhance our offerings and disposed of businesses
that are not consistent with our strategic plan. For 2010 and 2009, the net effect of acquisitions and divestitures increased
revenue and operating expenses compared to the respective prior-year period. For additional information on our acquisitions,
see Note 5 to the Consolidated Financial Statements.
CRITICAL ACCOUNTING ESTIMATES
Our Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted
in the United States of America. Preparation of the Consolidated Financial Statements and related disclosures requires us to
make judgments, assumptions and estimates that affect the amounts reported and disclosed in the accompanying financial
statements and footnotes. Our significant accounting policies are discussed in Note 1, Summary of Significant Accounting
Policies, to the Consolidated Financial Statements. We believe that of our significant accounting policies, the following
critical accounting estimates involve management’s most difficult, subjective or complex judgments. We consider these
accounting estimates to be critical because changes in the underlying assumptions or estimates have the potential to
materially impact our Consolidated Financial Statements. Management has discussed with our Audit Committee the
development, selection, application and disclosure of these critical accounting estimates. We regularly evaluate our
judgments, assumptions and estimates based on historical experience and various other factors that we believe to be relevant
under the circumstances. Actual results may differ from these estimates under different assumptions or conditions.
Revenue Recognition
Our revenues are primarily derived from the planning and execution of advertising, marketing and communications
programs in various media around the world. Most of our client contracts are individually negotiated and, accordingly, the
terms of client engagements and the bases on which we earn commissions and fees vary significantly. Our client contracts
15
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
are complex arrangements that may include provisions for incentive compensation and vendor rebates and credits. Our
largest clients are multinational entities and, as such, we often provide services to these clients out of multiple offices and
across many of our agencies. In arranging for such services, it is possible that we will enter into global, regional and local
agreements. Agreements of this nature are reviewed by legal counsel to determine the governing terms to be followed by the
offices and agencies involved. Critical judgments and estimates are involved in determining both the amount and timing of
revenue recognition under these arrangements.
Revenue for our services is recognized when all of the following criteria are satisfied: (i) persuasive evidence of an
arrangement exists; (ii) the price is fixed or determinable; (iii) collectability is reasonably assured; and (iv) services have
been performed. Depending on the terms of a client contract, fees for services performed can be recognized in three principal
ways: proportional performance, straight-line (or monthly basis) or completed contract.
Depending on the terms of the client contract, revenue is derived from diverse arrangements involving fees for services
performed, commissions, performance incentive provisions and combinations of the three. Commissions are generally earned
on the date of the broadcast or publication. Contractual arrangements with clients may also include performance incentive
provisions designed to link a portion of our revenue to our performance relative to both qualitative and quantitative goals.
Performance incentives are recognized as revenue for quantitative targets when the target has been achieved and for
qualitative targets when confirmation of the incentive is received from the client. The classification of client arrangements to
determine the appropriate revenue recognition involves judgments. If the judgments change there can be a material impact on
our Consolidated Financial Statements, and particularly on the allocation of revenues between periods. Incremental direct
costs incurred related to contracts where revenue is accounted for on a completed contract basis are generally expensed as
incurred.
Substantially all of our revenue is recorded as the net amount of our gross billings less pass-through expenses charged to
a client. In most cases, the amount that is billed to clients significantly exceeds the amount of revenue that is earned and
reflected in our Consolidated Financial Statements because of various pass-through expenses, such as production and media
costs. We assess whether our agency or the third-party supplier is the primary obligor, and we evaluate the terms of our client
agreements as part of this assessment. In addition, we give appropriate consideration to other key indicators such as latitude
in establishing price, discretion in supplier selection and credit risk to the vendor. Because we operate broadly as an
advertising agency, based on our primary lines of business and given the industry practice to generally record revenue on a
net versus gross basis, we believe that there must be strong evidence in place to overcome the presumption of net revenue
accounting. Accordingly, we generally record revenue net of pass-through charges as we believe the key indicators of the
business suggest we act as an agent on behalf of our clients in our primary lines of business. In those businesses (primarily
sales promotion and event, sports and entertainment marketing) where the key indicators suggest we act as a principal, we
record the gross amount billed to the client as revenue and the related costs incurred as office and general expenses. Revenue
is generally reported net of taxes assessed by governmental authorities that are directly imposed on our revenue-producing
transactions.
The determination as to whether revenue in a particular line of business should be recognized net or gross involves
complex judgments. If we make these judgments differently it could significantly affect our financial performance. If it were
determined that we must recognize a significant portion of revenues on a gross basis rather than a net basis it would
positively impact revenues, have no impact on our operating income and have an adverse impact on operating margin.
We receive credits from our vendors and media outlets for transactions entered into on behalf of our clients that, based
on the terms of our contracts and local law, are either remitted to our clients or retained by us. If amounts are to be passed
through to clients, they are recorded as liabilities until settlement or, if retained by us, are recorded as revenue when earned.
Income or expense may also be realized in connection with settling vendor discount or credit liabilities that were established
as part of the restatement we presented in our 2004 Annual Report on Form 10-K (the “2004 Restatement”). In these
situations, and given the historical nature of these liabilities, we have recorded such items as other income or expense as we
do not consider these to be part of current operating results.
16
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
Income Taxes
The provision for income taxes includes federal, state, local and foreign taxes. Deferred tax assets and liabilities are
recognized for the estimated future tax consequences of temporary differences between the financial statement carrying
amounts and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to
apply to taxable income in the year in which the temporary differences are expected to be reversed. Changes to enacted tax
rates would result in either increases or decreases in the provision for income taxes in the period of changes.
We are required to evaluate the realizability of our deferred tax assets, which is primarily dependent on future earnings.
A valuation allowance shall be recognized when, based on available evidence, it is “more likely than not” that all or a portion
of the deferred tax assets will not be realized due to the inability to generate sufficient taxable income in future periods. In
circumstances where there is significant negative evidence, establishment of a valuation allowance must be considered. We
believe that cumulative losses in the most recent three-year period represent significant negative evidence when evaluating a
decision to establish a valuation allowance. Conversely, a pattern of sustained profitability represents significant positive
evidence when evaluating a decision to reverse a valuation allowance. Further, in those cases where a pattern of sustained
profitability exists, projected future taxable income may also represent positive evidence, to the extent that such projections
are determined to be reliable given the current economic environment. Accordingly, the increase and decrease of valuation
allowances has had and could have a significant negative or positive impact on our current and future earnings. In 2010 and
2008 we recorded a net reversal of valuation allowances of $2.4 and $48.0, respectively. In 2009 we recorded a net charge
for the establishment of valuation allowances of $12.4.
The authoritative guidance for uncertainty in income taxes prescribes a recognition threshold and measurement attribute
for the financial statement recognition and measurement of a tax position that an entity takes or expects to take in a tax
return. Additionally, guidance is provided for de-recognition, classification, interest and penalties, accounting in interim
periods, disclosure and transition. The assessment of recognition and measurement requires critical estimates and the use of
complex judgments. We evaluate our tax positions using a “more likely than not” recognition threshold and then apply a
measurement assessment to those positions that meet the recognition threshold. We have established tax reserves that we
believe to be adequate in relation to the potential for additional assessments in each of the jurisdictions in which we are
subject to taxation. We regularly assess the likelihood of additional tax assessments in those jurisdictions and adjust our
reserves as additional information or events require.
Goodwill and Other Intangible Assets
We have accounted for our business combinations using the acquisition accounting method beginning in 2009, while we
utilized the purchase accounting method in prior years. Both accounting methods require us to determine the fair value of net
assets acquired and the related goodwill and other intangible assets. Determining the fair value of assets acquired and
liabilities assumed requires management’s judgment and involves the use of significant estimates, including projections of
future cash inflows and outflows, discount rates, asset lives and market multiples. Considering the characteristics of
advertising, specialized marketing and communication services companies, our acquisitions usually do not have significant
amounts of tangible assets, as the principal asset we typically acquire is creative talent. As a result, a substantial portion of
the purchase price is allocated to goodwill and other intangible assets.
We review goodwill and other intangible assets with indefinite lives not subject to amortization as of October 1st each
year and whenever events or significant changes in circumstances indicate that the carrying value may not be recoverable.
We evaluate the recoverability of goodwill at a reporting unit level. We have 11 reporting units that were subject to the 2010
annual impairment testing. Our reporting unit structure changed from 2009 due to the movement of four reporting units into
other existing reporting units based on operational decisions by management during 2010. Our annual impairment reviews as
of October 1, 2010 did not result in an impairment charge at any of our reporting units.
We review intangible assets with definite lives subject to amortization whenever events or circumstances indicate that a
carrying amount of an asset may not be recoverable. Recoverability of these assets is determined by comparing the carrying
value of these assets to the estimated undiscounted future cash flows expected to be generated by these assets. These assets
17
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
are impaired when their carrying value exceeds their fair value. Impaired intangible assets with definite lives subject to
amortization are written down to their fair value with a charge to expense in the period the impairment is identified.
Intangible assets with definite lives are amortized on a straight-line basis with estimated useful lives generally between 7 and
15 years. Events or circumstances that might require impairment testing include the loss of a significant client, the
identification of other impaired assets within a reporting unit, loss of key personnel, the disposition of a significant portion of
a reporting unit, significant decline in stock price or a significant adverse change in business climate or regulations.
The authoritative guidance for goodwill specifies a two-step process for goodwill impairment testing and measuring the
magnitude of any impairment. The first step of the impairment test is a comparison of the fair value of each reporting unit to
its carrying value, including goodwill. The sum of the fair values of all our reporting units is reconciled to our current market
capitalization plus an estimated control premium. Goodwill allocated to a reporting unit whose fair value is equal to or
greater than its carrying value is not impaired, and no further testing is required. Should the carrying amount for a reporting
unit exceed its fair value, then the first step of the impairment test is failed and the magnitude of any goodwill impairment is
determined under the second step, which is a comparison of the implied fair value of a reporting unit’s goodwill to its
carrying value. Goodwill of a reporting unit is impaired when its carrying value exceeds its implied fair value. Impaired
goodwill is written down to its implied fair value with a charge to expense in the period the impairment is identified.
The fair value of a reporting unit for 2010 and 2009 was estimated using a combination of the income approach, which
incorporates the use of the discounted cash flow method, and the market approach, which incorporates the use of earnings
and revenue multiples based on market data. We primarily applied an equal weighting to the income and market approach for
our analysis. For the income approach, we used projections, which require the use of significant estimates and assumptions
specific to the reporting unit as well as those based on general economic conditions. Factors specific to each reporting unit
include revenue growth, profit margins, terminal value growth rates, capital expenditures projections, assumed tax rates,
discount rates and other assumptions deemed reasonable by management. For the market approach, we used judgment in
identifying the relevant comparable-company market multiples.
These estimates and assumptions vary between each reporting unit depending on the facts and circumstances specific to
that unit. The discount rate for each reporting unit is influenced by general market conditions as well as factors specific to the
reporting unit. For 2010, the discount rates we used for our reporting units were between 11.5% and 13.0%. The terminal
value growth rates for our reporting units were between 3.0% and 3.5%. The terminal value growth rates represent the
expected long-term growth rate for the advertising and marketing services industry, incorporating the type of services the
reporting unit provides, and the global economy. For 2010, the revenue growth rates for our reporting units used in our
analysis were generally between 5.0% and 6.0%. Factors influencing the revenue growth rates include the nature of the
services the reporting unit provides for its clients, the geographic locations in which the reporting unit conducts business and
the maturity of the reporting unit. We believe that the estimates and assumptions we made are reasonable, but they are
susceptible to change from period to period. Actual results of operations, cash flows and other factors will likely differ from
the estimates used in our valuation, and it is possible that differences and changes could be material. A deterioration in
profitability, adverse market conditions, significant client losses, changes in spending levels of our existing clients or a
different economic outlook than currently estimated by management could have a significant impact on the estimated fair
value of our reporting units and could result in an impairment charge in the future.
We have performed a sensitivity analysis to detail the impact that changes in assumptions may have on the outcome of
the first step of the impairment test. Our sensitivity analysis provides a range of fair value for each reporting unit, where the
low end of the range reduces growth rates by 0.5% and increases discount rates by 0.5%, and the high end of the range
increases growth rates by 0.5% and decreases discount rates by 0.5%. We use the average of our fair values for purposes of
our comparison between carrying value and fair value for the first step of the impairment test.
18
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
The following table shows the number of reporting units we tested in our 2010 and 2009 annual impairment reviews and
the related goodwill value associated with the reporting units at the low end, average and high end of the valuation range for
a) fair values exceeding carrying values by less than 10%, b) fair values exceeding carrying values between 10% and 20%, c)
fair values exceeding carrying values by more than 20% and d) carrying values that exceed fair value.
2010 Impairment Test 1
Low End
2009 Impairment Test 2
Low End
Fair value exceeds
carrying value by:
Number of
reporting
units
Total goodwill
at the reporting
units
Fair value exceeds
carrying value by:
Number
of reporting
units
Total goodwill
at the reporting
units
Less than 10% . . . . . . . . . . . . . . . .
10% – 20% . . . . . . . . . . . . . . . . . .
Greater than 20% . . . . . . . . . . . . . .
Carrying value exceeds fair
value . . . . . . . . . . . . . . . . . . . . . . .
2
2
2
0
$589.2
47.2
426.5
0.0
Less than 10% . . . . . . . . . . . . . .
10% – 20% . . . . . . . . . . . . . . . .
Greater than 20% . . . . . . . . . . . .
Carrying value exceeds fair
value . . . . . . . . . . . . . . . . . . . . .
3
1
4
5
$ 715.0
12.2
1,493.7
341.8 3
Average
Average
Fair value exceeds
carrying value by:
Number of
reporting
units
Total goodwill
at the reporting
units
Fair value exceeds
carrying value by:
Number of
reporting
units
Total goodwill
at the reporting
units
Less than 10% . . . . . . . . . . . . . . . .
10% – 20% . . . . . . . . . . . . . . . . . .
Greater than 20% . . . . . . . . . . . . . .
Carrying value exceeds fair
value . . . . . . . . . . . . . . . . . . . . . . .
1
2
3
0
$150.0
445.4
467.5
0.0
Less than 10% . . . . . . . . . . . . . .
10% – 20% . . . . . . . . . . . . . . . .
Greater than 20% . . . . . . . . . . . .
Carrying value exceeds fair
value . . . . . . . . . . . . . . . . . . . . .
6
2
4
1
$ 615.3
447.6
1,493.7
6.1 3
High End
High End
Fair value exceeds
carrying value by:
Number of
reporting
units
Total goodwill
at the reporting
units
Fair value exceeds
carrying value by:
Number of
reporting
units
Total goodwill
at the reporting
units
Less than 10% . . . . . . . . . . . . . . . .
10% – 20% . . . . . . . . . . . . . . . . . .
Greater than 20% . . . . . . . . . . . . . .
0
2
4
$
0.0
589.2
473.7
Less than 10% . . . . . . . . . . . . . .
10% – 20% . . . . . . . . . . . . . . . .
Greater than 20% . . . . . . . . . . . .
5
4
4
$ 430.4
638.6
1,493.7
1 We did not test five reporting units in 2010 because we determined we could carry forward the fair value of the reporting unit from previous annual
tests, as the fair value significantly exceeded the book value.
2 We did not test two reporting units in 2009 because we determined we could carry forward the fair value of the reporting unit from the previous annual
test, as the fair value significantly exceeded the book value.
3 We used the average fair value for purposes of our comparison between carrying value and fair value for the first step of the impairment test.
The table above displays the information related to our 2010 and 2009 annual impairment tests. We use the average of
our fair values for purposes of our comparison between carrying value and fair value for the first step of the impairment test.
In 2010, our results for the comparison between carrying value and fair value at the average fair value indicated that there
were no reporting units whose carrying values exceeded their respective fair value. For 2010, using the average fair value
there was one reporting unit whose fair value exceeded its carrying value by less than 10%, and there was $150.0 of goodwill
associated with this reporting unit. Additionally, we performed a sensitivity analysis and reviewed the carrying values
compared to the low and high end of the valuation range. Using the low end of the valuation range, there were no reporting
units whose carrying values exceeded their respective fair values. There were two reporting units whose fair values exceeded
their carrying values by less than 10%, and there was $589.2 of goodwill associated with these reporting units. Using the
high end of the valuation range, there were no reporting units whose carrying values exceeded their respective fair values or
whose fair values exceeded their carrying values by less than 10%.
In 2009, our results for the comparison between carrying value and fair value at the average fair value indicated that one
reporting unit’s carrying value exceeded its fair value, and there was $6.1 of goodwill associated with that reporting unit. As
19
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
a result, we were required to perform the second step of the impairment test. Under the second step, the estimated fair value
of the reporting unit was allocated among its assets and liabilities in order to determine the implied fair value of goodwill.
We did not record an impairment charge in the fourth quarter of 2009, as we determined that the implied fair value of
goodwill was greater than the carrying value for this reporting unit. Additionally, no carrying value adjustment was made to
the intangible assets for this reporting unit as the estimated cash flows were greater than the carrying value of these assets on
an undiscounted basis. For 2009, using the average fair value there were six reporting units whose fair value exceeded their
carrying value by less than 10%, and there was $615.3 of goodwill associated with these reporting units. Using the low end
of the valuation range, the carrying values for five reporting units exceeded their respective fair values, and there was $341.8
of goodwill associated with these reporting units that would be subject to the second step of a goodwill impairment review.
There were three reporting units whose fair values exceeded their carrying values by less than 10%, and there was $715.0 of
goodwill associated with these reporting units. Using the high end of the valuation range, there were no reporting units whose
carrying values exceeded their respective fair values. There were five reporting units whose fair values exceeded their
carrying values by less than 10%, and there was $430.4 of goodwill associated with these reporting units.
Pension and Postretirement Benefits
We use various actuarial assumptions in determining our net pension and postretirement benefit costs and
obligations. Management is required to make significant judgments about a number of actuarial assumptions, including
discount rates and expected returns on plan assets, which are updated annually or more frequently with the occurrence of
significant events.
The discount rate is a significant assumption that impacts our net pension and postretirement benefit costs and
obligations. At December 31, 2009, we determined our discount rates based on a bond-yield curve approach, which uses
discount rate models that apply a consistent methodology to constructing a universe of high-quality AA-rated corporate
bonds. Utilizing each country’s bond universe, AA spot rate yield curves are derived, and the plans’ cash flows are applied to
those spot rate yield curves to calculate a discount rate. In countries where markets for high-quality long-term AA corporate
bonds are not well developed, a portfolio of long-term government bonds is used as a basis to develop hypothetical corporate
bond yields, which serve as a basis to derive the discount rate. Weighted-average discount rates of 5.51%, 5.50% and 5.50%
were used in the calculation of 2010 net pension and postretirement benefit costs for the domestic pension plan, significant
foreign pension plans and the postretirement plan, respectively. A lower discount rate would increase our net pension and
postretirement benefit costs. A 25 basis point increase or decrease in the discount rate would have decreased or increased the
2010 net pension and postretirement cost by approximately $2.0 and $1.0, respectively.
On December 31, 2010 we changed from using a bond-yield curve approach, as described above, to a bond selection/
settlement approach for our domestic pension and postretirement plans, as well as for our foreign pension plans located in the
United Kingdom. We believe the new approach provides a better estimate of the discount rate because it reflects the
approach the company would use if actually acquiring a portfolio of bonds to immunize or effectively settle our obligation.
Using the bond selection/settlement approach, we determine the discount rate by selecting a portfolio of AA-rated corporate
bonds appropriate to provide for the projected benefit payments. For our domestic plans, this change in our discount rate
selection process resulted in a decrease in our pension and postretirement obligation of $8.6 and an increase in other
comprehensive income of $5.0, net of tax. For our foreign plans, this change resulted in a decrease of $18.3 to our pension
obligation and an increase in other comprehensive income of $18.3, net of tax. This change did not impact our pension and
postretirement benefit costs for 2010. We do not expect that this change will have a significant impact to our consolidated
results of operations in future years.
At December 31, 2010, we used a discount rate of 5.50% for the domestic pension and postretirement plans and a
weighted-average discount rate of 5.45% for our significant foreign pension plans to measure our benefit obligations. A 25
basis point increase or decrease in the discount rate would have decreased or increased the December 31, 2010 benefit
obligation by approximately $20.0 and $21.0, respectively.
20
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
The expected rate of return on pension plan assets is another significant assumption that impacts our net pension cost
and is determined at the beginning of the year. Our expected rate of return considers asset class index returns over various
market and economic conditions, current and expected market conditions, risk premiums associated with asset classes and
long-term inflation rates. We determine both a short-term and long-term view and then select a long-term rate of return
assumption that matches the duration of our liabilities.
Net pension costs included in our 2010 consolidated results of operations were calculated using weighted-average
expected rates of return of 7.49% and 5.84% for the domestic and foreign pension plans, respectively. For 2011, we plan to
use an expected rate of return of 7.50% for the domestic pension plan and a weighted-average rate of return of 5.88% for the
foreign pension plans. Changes in the rates are typically due to lower or higher expected future returns based on the mix of
assets held. A lower expected rate of return would increase our net pension cost. A 25 basis point increase or decrease in the
expected return on plan assets would have decreased or increased the 2010 net pension cost by approximately $1.0.
RESULTS OF OPERATIONS
Consolidated Results of Operations
REVENUE
Our revenue is directly dependent upon our ability to win new clients and the advertising, marketing and corporate
communications requirements of our existing clients. Most of our expenses are recognized ratably throughout the year and
are therefore less seasonal than revenue. Our revenue is typically lowest in the first quarter and highest in the fourth quarter.
This reflects the seasonal spending of our clients, incentives earned at year end on various contracts and project work
completed that is typically recognized during the fourth quarter. Additionally, revenues can fluctuate due to the timing of
completed projects in the events marketing business, as revenue is typically recognized when the project is complete. We
generally act as principal for these projects and as such record the gross amount billed to the client as revenue and the related
costs incurred as pass-through costs in office and general expenses.
Components of Change
Change
Year ended
December 31,
2009
Foreign
Currency
Net
Acquisitions/
(Divestitures) Organic
Year ended
December 31,
2010
Consolidated . . . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . .
United Kingdom . . . . . . . . . . . . . . . . . . .
Continental Europe . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . .
Latin America . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$6,027.6
3,372.3
2,655.3
458.5
922.2
575.4
307.3
391.9
$ 63.3
0.0
63.3
(3.4)
(25.9)
42.8
22.2
27.6
$17.0
(3.8)
20.8
13.9
(5.1)
3.2
7.3
1.5
$424.0
341.0
83.0
0.6
(28.0)
18.4
51.5
40.5
$6,531.9
3,709.5
2,822.4
469.6
863.2
639.8
388.3
461.5
Organic
Total
8.4%
7.0%
10.1% 10.0%
6.3%
3.1%
0.1%
2.4%
(3.0)% (6.4)%
3.2% 11.2%
16.8% 26.4%
10.3% 17.8%
21
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
During 2010, our revenue increased by $504.3, or 8.4%, compared to 2009, primarily consisting of an organic revenue
increase of $424.0, or 7.0%, and a favorable foreign currency rate impact of $63.3. Our organic increase was primarily
attributable to higher spending from existing clients and net client wins in nearly all sectors of our business and throughout most
geographic regions. The sectors which contributed the most to the organic revenue increase were auto and transportation,
financial services and health and personal care. The auto and transportation, financial services and technology and telecom
sectors were the primary sectors that were negatively impacted by the global recession in 2009. Although our technology and
telecom sector experienced a slight organic revenue decrease for the full year 2010, this sector had an organic revenue increase
in the second half of 2010 as the impact of certain lost assignments in the prior year diminished. Regionally, the largest organic
revenue increase was in our domestic market, primarily related to the factors noted above. Our international organic revenue
increase was most notably in the Latin America region, primarily in Brazil, in our Other region, which includes South Africa,
Canada and the Middle East, and in the Asia Pacific region, primarily in China and India. The United Kingdom was essentially
flat as the organic revenue increase in the second half of the year offset declines in the first half of 2010. This organic revenue
increase in the United Kingdom, as well as the increase in Brazil, was partially attributable to growth in the packaged goods
sector. There was an organic revenue decrease in the Continental Europe region, primarily in Italy, Germany and Spain, which
includes the impact of a continued weakened economic climate in certain European countries.
Consolidated . . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . .
United Kingdom . . . . . . . . . . . . . . . . . . .
Continental Europe . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . .
Latin America . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Components of Change
Change
Year ended
December 31,
2008
$6,962.7
3,786.3
3,176.4
612.9
1,150.4
657.3
353.4
402.4
Foreign
Currency
$(251.6)
0.0
(251.6)
(96.9)
(85.0)
(13.9)
(34.6)
(21.2)
Net
Acquisitions/
(Divestitures) Organic
Year ended
December 31,
2009
$69.1
14.2
54.9
0.0
2.3
4.2
0.0
48.4
$(752.6)
(428.2)
(324.4)
(57.5)
(145.5)
(72.2)
(11.5)
(37.7)
$6,027.6
3,372.3
2,655.3
458.5
922.2
575.4
307.3
391.9
Organic
Total
(10.8)% (13.4)%
(11.3)% (10.9)%
(10.2)% (16.4)%
(9.4)% (25.2)%
(12.6)% (19.8)%
(11.0)% (12.5)%
(3.3)% (13.0)%
(9.4)% (2.6)%
During 2009, our revenue decreased by $935.1, or 13.4%, compared to 2008, primarily consisting of an organic revenue
decrease of $752.6, or 10.8%, and an adverse foreign currency rate impact of $251.6. Our organic decrease was primarily
attributable to spending declines and lost assignments as a result of the negative impact of global economic conditions on
nearly all sectors of our business throughout all geographic regions. The sectors that primarily contributed to the organic
revenue decrease were technology and telecom, auto and transportation and financial services. Two other significant sectors,
health and personal care and food and beverage, were relatively stable in 2009 as they only had slight organic revenue
decreases. Additionally, a small percentage of our organic revenue decrease was related to prior-year project assignments in
our events marketing discipline that, due to economic conditions, did not recur or were substantially curtailed. These projects
are reflected in various sectors and geographic regions.
Refer to the segment discussion later in this MD&A for information on changes in revenue by segment.
OPERATING EXPENSES
Years ended December 31,
2010
2009
2008
Salaries and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .
Restructuring and other reorganization-related charges, net
$4,117.0
1,862.3
3.9
63.0% $3,961.2
28.5% 1,720.5
4.6
65.7% $4,342.6
28.5% 2,013.3
17.1
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$5,983.2
$5,686.3
$6,373.0
$
% of
Revenue
$
% of
Revenue
$
% of
Revenue
62.4%
28.9%
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 548.7
8.4% $ 341.3
5.7% $ 589.7
8.5%
22
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
Salaries and Related Expenses
Salaries and related expenses consist of payroll costs, employee performance incentives, including annual bonus and
long-term incentive awards, and other benefits associated with client service professional staff and administrative staff.
Salaries and related expenses do not vary significantly with short-term changes in revenue levels. However, salaries may
fluctuate due to the timing of the hiring of personnel to support revenue growth and changes in the performance levels and
types of employee incentive awards. Additionally, we may take severance actions in areas where we have decreases in
operating performance. Changes in our incentive awards mix can impact future-period expense, as annual bonus awards are
expensed during the year they are earned and long-term incentive awards are expensed over the performance period,
generally three years. Factors impacting long-term incentive awards are the actual number of awards vesting, the change in
our stock price and changes to our projected results, which could impact the achievement of certain performance targets.
Components of Change During the Year
Change
Prior Year
Amount
Foreign
Currency
Net
Acquisitions/
(Divestitures)
2009-2010 . . . . . . . . . . . . . . .
2008-2009 . . . . . . . . . . . . . . .
$3,961.2
4,342.6
$ 32.6
(150.0)
$ 7.0
47.8
Organic
$ 116.2
(279.2)
Total
Amount
$4,117.0
3,961.2
Organic
Total
3.9%
2.9%
(6.4)% (8.8)%
Salaries and related expenses in 2010 increased by $155.8 compared to 2009, primarily consisting of an organic increase
of $116.2 and an adverse foreign currency rate impact of $32.6. Salaries and related expenses as a percentage of total
consolidated revenue decreased to 63.0% in 2010 from 65.7% in the prior year. The organic increase was due to higher
temporary help of $54.8 incurred to support business growth (organic revenue increase of $424.0). We had higher incentive
award expense of $67.7 and, to a lesser extent, other discretionary bonus awards, primarily due to improved operating results
in 2010. This is in contrast to the prior year, where we had lower incentive award expense due to lower operating
performance, primarily as a result of difficult economic conditions. The organic increase in salaries and related expenses was
primarily in our domestic market and certain international regions with improved operating results. In locations where we
had organic revenue decreases, such as various countries in the Continental Europe region, we had lower salaries and related
expenses due to large workforce reductions taken in 2009 as well as additional actions taken in 2010. The increases in
salaries and related expenses were partially offset by a decrease in severance expense of $67.6 compared to the prior year.
Salaries and related expenses in 2009 decreased by $381.4 compared to 2008, primarily consisting of an organic
decrease of $279.2 and a favorable foreign currency rate impact of $150.0. Salaries and related expenses as a percentage of
total consolidated revenue increased to 65.7% in 2009 from 62.4% in the prior year. The organic improvement was due to
lower base salaries and benefits of $221.5 and lower temporary help of $45.2, primarily related to work force reductions
across all networks during 2009 to respond to the difficult economic conditions. Our work force reductions resulted in an
organic increase in severance charges of $79.9 in 2009 when compared to the prior year, primarily related to our advertising
and media businesses in the Integrated Agency Networks (“IAN”) segment, predominantly in the U.S. and Continental
Europe regions. Due to severance actions in the fourth quarter of 2008 through 2009, we reduced our workforce by
approximately 14%. The organic decrease also included a reduction in incentive award expense of $55.9, resulting from
lower annual bonus awards due to lower operating results and lower long-term incentive award expense attributable to an
increase in our forfeiture rate and changes in our assumptions on achieving certain performance targets. These reductions
were partially offset by higher expense due to increases in our stock price in 2009 as compared to 2008.
The following table details our salaries and related expenses as a percentage of total consolidated revenue.
Salaries and related expenses . . . . . . . . . . . . .
Base salaries, benefits and tax . . . . . . . . . .
Incentive expense . . . . . . . . . . . . . . . . . . . .
Severance expense . . . . . . . . . . . . . . . . . . .
Temporary help . . . . . . . . . . . . . . . . . . . . .
All other salaries and related expenses . . .
Years ended December 31,
2010
63.0%
51.1%
3.7%
1.5%
3.4%
3.3%
2009
65.7%
54.5%
2.9%
2.7%
2.8%
2.8%
23
2008
62.4%
51.6%
3.4%
1.3%
3.1%
3.0%
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
Our staff cost ratio, defined as salaries and related expenses as a percentage of total consolidated revenue, decreased in
2010 to 63.0% from 65.7% in 2009, primarily driven by higher revenues and, to a lesser extent, lower severance expense,
partially offset by an increase in incentive expense and temporary help. Our staff cost ratio increased in 2009 to 65.7% from
62.4% in 2008, primarily driven by lower revenues and increased severance expense, partially offset by lower base salaries,
benefits, temporary help and incentive award expense.
Office and General Expenses
Office and general expenses primarily include rent expense, professional fees, certain expenses incurred by our staff in
servicing our clients and depreciation and amortization costs. Office and general expenses also include costs directly
attributable to client engagements, including production costs, out-of-pocket costs such as travel for client service staff, and
other direct costs that are rebilled to our clients. Production expenses can vary significantly between periods depending upon
the timing of completion of certain projects where we act as principal, which could impact trends between various periods in
the future.
Components of Change During the Year
Change
Prior Year
Amount
Foreign
Currency
Net
Acquisitions/
(Divestitures)
2009-2010 . . . . . . . . . . . . . . .
2008-2009 . . . . . . . . . . . . . . .
$1,720.5
2,013.3
$ 20.9
(79.2)
$ 5.9
24.9
Organic
$ 115.0
(238.5)
Total
Amount
$1,862.3
1,720.5
Organic
Total
6.7%
8.2%
(11.8)% (14.5)%
Office and general expenses in 2010 increased by $141.8 compared to 2009, primarily consisting of an organic increase
of $115.0 and an adverse foreign currency rate impact of $20.9. The primary driver for the organic increase was higher
production expenses related to pass-through costs for certain projects where we acted as a principal that increased in size or
were new during 2010 as compared to the prior year. The remainder of the organic increase was due to higher discretionary
spending to support business growth as well as a foreign currency exchange translation loss of approximately $5.0 related to
our Venezuela agencies transitioning to inflationary accounting as of January 1, 2010. The organic increase was partially
offset by lower occupancy costs, which was partly due to lease terminations we initiated in 2009.
Office and general expenses in 2009 decreased by $292.8 compared to 2008, primarily consisting of an organic decrease
of $238.5 and a favorable foreign currency rate impact of $79.2. The organic improvement was largely due to our cost
containment efforts, which resulted in lower discretionary spending. Additionally, approximately one-third of the organic
decline was attributable to lower production expenses related to pass-through costs for certain projects where we acted as
principal that did not recur or decreased in size during 2009. These reductions were partially offset by a benefit from
favorable foreign currency changes in 2008 on certain balance sheet items that did not recur in 2009 and, to a lesser extent,
higher rent charges in 2009 due to lease terminations and other exit costs.
The following table details our office and general expenses as a percentage of total consolidated revenue. All other
office and general expenses primarily include production expenses and, to a lesser extent, depreciation and amortization, bad
debt expense, foreign currency gains (losses) and other expenses.
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Occupancy expense (excluding depreciation and amortization) . . . . . . . . .
Travel & entertainment, office supplies and telecommunications . . . . . . . .
All other office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2010
28.5%
1.9%
7.6%
3.7%
15.3%
2009
28.5%
2.0%
8.6%
3.6%
14.3%
2008
28.9%
2.0%
7.6%
4.3%
15.0%
Our office and general expense ratio, defined as office and general expenses as a percentage of total consolidated
revenue, remained unchanged in 2010 at 28.5% when compared to 2009. During 2010 our office and general expense ratio
24
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
was benefited by higher revenues offset by higher production expenses. Our office and general expense ratio decreased in
2009 to 28.5% from 28.9% in 2008, primarily driven by the major expense categories that had reductions listed above,
partially offset by lower revenue.
Restructuring and Other Reorganization-Related Charges, net
The components of restructuring and other reorganization-related charges, net is listed below.
Restructuring charges (reversals), net:
Lease termination and other exit costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Severance and termination costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1.0
(0.3)
Other reorganization-related charges, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
0.7
3.2
$(0.1)
(0.3)
(0.4)
5.0
$ 5.2
0.6
5.8
11.3
Total restructuring and other reorganization-related charges, net . . . . . . . . . . . . .
$ 3.9
$ 4.6
$17.1
Years ended December 31,
2010
2009
2008
Restructuring charges (reversals), net relate to the 2003 and 2001 restructuring programs and a restructuring program
entered into at Lowe during the third quarter of 2007. Included in these net charges (reversals) are adjustments primarily
resulting from changes in management’s estimates relating to sublease rental income assumptions, prior severance and
termination related actions and accelerated leasehold amortization.
Other reorganization-related charges, net were separated from the rest of our operating expenses within the
Consolidated Statements of Operations because they did not result from charges that occurred in the normal course of
business. These charges primarily relate to the integration of our recent acquisition of Delaney Lund Knox Warren
(“DLKW”) into our Lowe London operations in 2010, the alignment of Deutsch and Lowe in 2009 and the realignment of
our media businesses into a management entity called Mediabrands in 2008. Charges relate to severance and termination
costs and lease termination and other exit costs for these activities. The actions associated with the integration of DLKW, the
alignment of Deutsch and Lowe, and the establishment of Mediabrands are complete. As a result of the alignment of DLKW
into our Lowe London operations, we believe Lowe is strengthened by the addition of a premier full-service communications
agency in its London operations, and DLKW benefits from the multinational reach of Lowe. The combined agencies, called
DLKW Lowe, serve as the United Kingdom hub for Lowe and Partners Worldwide.
EXPENSES AND OTHER INCOME
Years ended December 31,
2010
2009
2008
Cash interest on debt obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(139.8) $(138.6) $(183.2)
(28.7)
(17.0)
0.1
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net
(139.7)
28.7
(111.0)
12.9
(155.6)
35.0
(120.6)
11.7
(211.9)
90.6
(121.3)
3.1
Total (expenses) and other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (98.1) $(108.9) $(118.2)
Net Interest Expense
For 2010, net interest expense decreased by $9.6 as compared to 2009, primarily due to a decrease in non-cash interest
expense, partially offset by a decrease in interest income. The reduction in non-cash interest expense was due to no longer
25
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
amortizing deferred warrant costs and debt
issuance costs that were associated with our $750.0 Three-Year Credit
Agreement, dated as of June 13, 2006 (the “2006 Credit Agreement”), which expired in June 2009. Interest income decreased
in 2010 due to lower domestic interest rates compared to 2009.
For 2009, cash interest expense, largely related to our short-term obligations, and interest income both decreased as
compared to 2008, primarily due to lower interest rates, mostly in the United Kingdom, Continental Europe and, to a lesser
extent, the United States. The majority of the change in non-cash interest expense resulted from a decline in amortization of
deferred warrant costs and debt issuance costs in connection with the expiration of our 2006 Credit Agreement. The decrease
in non-cash interest expense was partially offset by changes in the value of obligations to purchase noncontrolling equity
shares of consolidated subsidiaries. The value of these obligations may fluctuate depending on projected future operating
performance of these subsidiaries.
Other Income, net
Results of operations include certain items which are not directly associated with our revenue-producing operations.
Net loss on early extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . .
Gains (losses) on sales of businesses and investments . . . . . . . . . . . .
Vendor discounts and credit adjustments . . . . . . . . . . . . . . . . . . . . . . .
Litigation settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (expense) income, net
Years ended December 31,
2010
2009
2008
$ (0.1)
4.3
12.7
0.0
(4.0)
$(25.1)
10.2
24.4
0.0
2.2
$ 0.0
(3.1)
20.7
(12.0)
(2.5)
Total other income, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$12.9
$ 11.7
$ 3.1
Net Loss on Early Extinguishment of Debt – During 2009, we recorded a net charge of $25.1 primarily related to the
settlement of our tender offers for our 5.40% Senior Unsecured Notes due 2009 (the “2009 Notes”), our 7.25% Senior
Unsecured Notes due 2011 (the “2011 Notes”) and our Floating Rate Senior Unsecured Notes due 2010 (the “2010 Notes”).
Sales of Businesses and Investments – This item primarily includes realized gains and losses relating to the sales of
businesses, cumulative translation adjustment balances from the liquidation of entities and sales of marketable securities and
investments in publicly traded and privately held companies in our Rabbi Trusts. During 2010, we recognized a gain relating
to the sale of a business in the domestic market within our Constituency Management Group (“CMG”) segment, which was
partially offset by a loss recognized relating to the sale of one our European businesses within our IAN segment. During
2009, we realized a gain of $15.2 related to the sale of an investment in our Rabbi Trusts, which was partially offset by losses
realized from the sale of various businesses.
Vendor Discounts and Credit Adjustments – We are in the process of settling our liabilities related to vendor discounts
and credits established during the 2004 Restatement. These adjustments reflect the reversal of certain of these liabilities as a
result of settlements with clients or vendors or where the statute of limitations has lapsed.
Litigation Settlement – During May 2008, the SEC concluded its investigation that began in 2002 into our financial
reporting practices, resulting in a settlement charge of $12.0.
INCOME TAXES
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$450.6
$232.4
$471.5
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$171.3
$ 90.1
$156.6
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
38.0% 38.8% 33.2%
Years ended December 31,
2008
2009
2010
26
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
Our tax rates are affected by many factors, including our worldwide earnings from various countries, changes in
legislation and tax characteristics of our income. In 2010, our effective tax rate of 38.0% was positively impacted by
reversals of valuation allowances in Canada and the United Kingdom. Our effective tax rate was negatively impacted by an
increase in unrecognized tax benefits and the taxation of foreign operations, which included an income tax assessment in
Latin America.
In December 2010, we effectively settled with the United Kingdom tax authorities for the 2007 and 2008 tax years. The
settlement resulted in no cash payment. In September 2010, we effectively settled our New York State examination for the
1999-2001 tax years. The settlement resulted in a cash payment of $11.7 consisting of $5.4 of tax and $6.3 of interest, which
was previously reserved.
In 2009, our effective tax rate of 38.8% was positively impacted by the recognition of previously unrecognized tax
benefits, net, which includes the recognition of tax benefits on partially worthless securities of $10.7. Our effective tax rate
was negatively impacted by losses in certain foreign locations where we receive no tax benefit due to 100% valuation
allowances, the establishment of valuation allowances in the Asia Pacific region and the write-off of deferred tax assets
related to restricted stock.
During 2009, we finalized our proceedings with the IRS appeals division for the 1997-2002 and 2003-2004 audit cycles.
We also finalized our IRS examination for the 2005-2006 audit cycle. As a result, we recognized previously unrecognized
tax benefits and related interest of $50.1 related to various items of income and expense, including transfer pricing
adjustments and adjustments relating to the 2004 Restatement.
In 2008, our effective tax rate of 33.2% was negatively impacted by losses in certain foreign locations where we receive
no tax benefit due to 100% valuation allowances, the non-deductible SEC settlement provision and additional net tax
reserves for uncertain tax positions. Our effective tax rate was positively impacted in 2008 by the utilization of tax loss
carryforwards against taxable profits and by the net reversal of certain valuation allowances in jurisdictions where entities
the trend will continue.
have demonstrated a sustained period of profitability and future projections indicate that
Additionally, we recognized tax benefits from tax law and other changes in certain U.S. states, which impacted the effective
tax rate.
See Note 8 to the Consolidated Financial Statements for further information.
EARNINGS PER SHARE
Basic earnings per share available to common stockholders for the years ended December 31, 2010, 2009 and 2008 were
$0.57 $0.20 and $0.57, respectively. Diluted earnings per share for the years ended December 31, 2010, 2009 and 2008 were
$0.47, $0.19 and $0.52, respectively.
Basic earnings per share for the year ended December 31, 2010, included a benefit from the repurchase of a portion of
our 5 1⁄4% Series B Cumulative Convertible Perpetual Preferred Stock (the “Series B Preferred Stock”). We declared
dividends of $15.6, $27.6 and $27.6 on our Series B Preferred Stock outstanding during 2010, 2009 and 2008, respectively.
See Note 2 to the Consolidated Financial Statements for further information.
Segment Results of Operations
As discussed in Note 14 to the Consolidated Financial Statements, we have two reportable segments as of December 31,
2010: IAN and CMG. We also report results for the Corporate and other group.
27
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
IAN
REVENUE
Year ended
December 31,
2009
Foreign
Currency
Net
Acquisitions/
(Divestitures)
Consolidated . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . .
$5,112.5
2,751.3
2,361.2
$58.4
0.0
58.4
$16.6
(3.8)
20.4
Year ended
December 31,
2010
$5,518.0
3,003.7
2,514.3
Organic
$330.5
256.2
74.3
Organic
Total
6.5%
9.3%
3.1%
7.9%
9.2%
6.5%
Components of Change
Change
During 2010, IAN revenue increased by $405.5 compared to 2009, primarily consisting of an organic revenue increase
of $330.5 and a favorable foreign currency rate impact of $58.4. The IAN segment represents 84% of consolidated revenues
and accounted for 78% of the organic increase in consolidated revenues. The reasons for the organic increase are similar to
those described in the consolidated revenue section. The organic increase was primarily attributable to higher spending from
existing clients and net client wins in most sectors of our business, primarily in the auto and transportation, financial services
and health and personal care sectors, and in nearly all regions, across our advertising and media businesses. The international
organic increase was primarily in the Latin America region, mostly in Brazil, and in our Other region, which includes South
Africa, Canada and the Middle East. The international organic revenue increase was partially offset by organic decreases in
the Continental Europe region, primarily in Italy, Germany and Spain, which includes the continued effect of a weakened
economic climate in certain European countries.
Year ended
December 31,
2008
Consolidated . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . .
$5,870.7
3,075.4
2,795.3
Components of Change
Change
Foreign
Currency
$(216.6)
0.0
(216.6)
Net
Acquisitions/
(Divestitures)
$69.1
14.2
54.9
Organic
$(610.7)
(338.3)
(272.4)
Year ended
December 31,
2009
Organic
Total
$5,112.5
2,751.3
2,361.2
(10.4)% (12.9)%
(11.0)% (10.5)%
(9.7)% (15.5)%
During 2009, IAN revenue decreased by $758.2 compared to 2008, primarily consisting of an organic revenue decrease
of $610.7 and an adverse foreign currency rate impact of $216.6. The domestic and international organic revenue decrease
was primarily driven by a pullback of existing client spending throughout all agencies within IAN, primarily due to
challenging economic conditions and lost assignments from certain existing clients. The international organic decrease
occurred throughout all regions, with the largest impacts in the Continental Europe region, primarily in Spain and France, the
United Kingdom, and the Asia Pacific region, primarily in China and Japan. The decrease was most predominant in the
technology and telecom, auto and transportation and financial service sectors.
SEGMENT OPERATING INCOME
Segment operating income . . . . . . . . . . . . . . . . . . . .
Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
Change
2010
2009
2008
2010 vs 2009
2009 vs 2008
$619.3
$425.9
$690.8
45.4%
(38.3)%
11.2%
8.3%
11.8%
Operating income increased during 2010 when compared to 2009 due to an increase in revenue of $405.5 partially offset
by increases in salaries and related expenses of $126.2 and in office and general expenses of $85.9. The increase in salaries
and related expenses was primarily due to higher temporary help across most of the agencies within IAN to support their
business growth, as well as higher incentive award expense attributable to improved operating results in 2010. These
increases were partially offset by lower severance expense compared to the prior year. Office and general expenses increased
primarily due to higher production expenses and, to a lesser extent, higher discretionary spending and employment costs to
support business growth as well as a foreign currency exchange translation loss of approximately $5.0 related to our
28
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
Venezuela agencies transitioning to inflationary accounting as of January 1, 2010. The increase in office and general
expenses was partially offset by lower occupancy costs, which were partly due to lease terminations we initiated in 2009.
Operating income decreased during 2009 when compared to 2008 due to a decrease in revenue of $758.2 partially offset
by decreases in salaries and related expenses of $286.3 and office and general expenses of $207.0. The decrease in salaries
and related expenses was primarily due to lower base salaries, benefits and temporary help related to work force reductions
in 2009 across all agencies within IAN. Incentive award expense decreased during 2009, primarily due to reduced annual
bonus awards consistent with the explanations provided in the consolidated Salaries and Related Expenses section. These
reductions were partially offset by higher severance charges resulting from the work force actions taken during 2009, which
affected all regions, with the largest impact in the U.S. and Continental Europe. Office and general expenses decreased
primarily due to cost containment measures that reduced discretionary spending. These reductions were partially offset by a
benefit from favorable foreign currency changes in 2008 on certain balance sheet items that did not recur in 2009.
CMG
REVENUE
Year ended
December 31,
2009
Foreign
Currency
Net
Acquisitions/
(Divestitures)
Consolidated . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . .
$915.1
621.0
294.1
$4.9
0.0
4.9
$0.4
0.0
0.4
Year ended
December 31,
2010
$1,013.9
705.8
308.1
Organic
$93.5
84.8
8.7
Organic
Total
10.2% 10.8%
13.7% 13.7%
4.8%
3.0%
Components of Change
Change
During 2010, CMG revenue increased by $98.8 compared to 2009, primarily due to an organic revenue increase of
$93.5. The CMG segment represents 16% of consolidated revenues and accounted for 22% of the organic increase of
consolidated revenues. The organic revenue increase was due to net client wins and increases in client spending in all major
disciplines, primarily in our events marketing and public relations businesses, and predominantly in the domestic market.
These increases include the impact of higher revenue related to certain projects where we act as principal, primarily in our
events marketing business. The international organic increase occurred primarily in the Asia Pacific region, most notably in
China and in our public relations and events marketing businesses.
Year ended
December 31,
2008
Consolidated . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . .
$1,092.0
710.9
381.1
Components of Change
Change
Foreign
Currency
$(35.0)
0.0
(35.0)
Net
Acquisitions/
(Divestitures)
$0.0
0.0
0.0
Year ended
December 31,
2009
$915.1
621.0
294.1
Organic
$(141.9)
(89.9)
(52.0)
Organic
Total
(13.0)% (16.2)%
(12.6)% (12.6)%
(13.6)% (22.8)%
During 2009, CMG revenue decreased by $176.9 compared to 2008, primarily due to an organic revenue decline of
$141.9 and an adverse foreign currency rate impact of $35.0. The domestic and international organic revenue decreases were
primarily due to the completion of several projects with existing clients in 2008 that did not recur or were substantially
curtailed in 2009 in our events marketing business and the pullback of existing client spending in certain of our public
relations and branding businesses due to broader economic difficulties. The international organic decrease occurred primarily
in the United Kingdom and the Asia Pacific region, primarily in China and Australia.
29
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
SEGMENT OPERATING INCOME
Segment operating income . . . . . . . . . . . . . . . . . . . . . . .
Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2008
2009
2010
Change
2010 vs 2009
2009 vs 2008
$78.6
$70.6
$86.6
11.3%
(18.5)%
7.8%
7.7%
7.9%
Operating income increased during 2010 when compared to 2009 due to an increase in revenue of $98.8, partially offset
by increases in office and general expenses of $58.5 and salaries and related expenses of $32.3. Office and general expenses
increased primarily due to higher production expenses. Increases in salaries and related expenses were primarily due to
higher base salaries, benefits and temporary help in all major disciplines commensurate with regional growth and related
increased headcount, as well as an increase in incentive award expense due to improved operating results.
Operating income decreased during 2009 when compared to 2008 due to a decrease in revenue of $176.9, partially
offset by decreases in office and general expenses of $84.2 and salaries and related expenses of $76.7. Office and general
expenses decreased primarily due to lower production expenses and, to a lesser extent, reductions in certain discretionary
expenses. These decreases were partially offset by a benefit from favorable foreign currency changes in 2008 on certain
balance sheet items that did not recur in 2009. Salaries and related expenses decreased primarily due to a decrease in base
salaries, benefits and temporary help as a result of lower headcount from severance actions, as well as a decrease in incentive
award expense driven by lower annual bonus awards due to reduced operating results.
CORPORATE AND OTHER
Certain corporate and other charges are reported as a separate line item within total segment operating income and
include corporate office expenses and shared service center expenses, as well as certain other centrally managed expenses
that are not fully allocated to operating divisions. Salaries and related expenses include salaries, long-term incentives awards,
annual bonuses and other miscellaneous benefits for corporate office employees. Office and general expenses primarily
include professional fees related to internal control compliance, financial statement audits and legal, information technology
and other consulting services, which are engaged and managed through the corporate office. In addition, office and general
expenses also include rental expense and depreciation of leasehold improvements for properties occupied by corporate office
employees. A portion of these expenses are allocated to operating divisions based on a formula that uses the planned
revenues of each of the operating units. Amounts allocated also include specific charges for information technology-related
projects, which are allocated based on utilization. Allocation methodologies in 2010 are consistent with prior years.
Corporate and other expenses decreased slightly during 2010 by $5.3 to $145.3 compared to 2009, primarily due to
lower base salaries, benefits and temporary help as a result of work force reductions in 2009, and decreases in various other
corporate expenses, which was partially offset by an increase in incentive award expense driven by improved consolidated
operating results.
Corporate and other expenses decreased during 2009 by $20.0 to $150.6 compared to 2008, primarily due to lower long-
term incentive award expense and reductions in professional fees. The reduction in long-term incentive award expense
primarily related to the vesting in the first quarter of 2009 of a one-time performance-based equity award granted in 2006 to a
limited number of senior executives and to changes in our assumptions on achieving certain performance targets. The decline
in professional fees is primarily due to reduced audit and legal fees.
30
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
LIQUIDITY AND CAPITAL RESOURCES
CASH FLOW OVERVIEW
The following tables summarize key financial data relating to our liquidity, capital resources and uses of capital.
Cash Flow Data
Years ended December 31,
2010
2009
2008
Net income, adjusted to reconcile net income to net cash
provided by operating activities 1 . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by working capital 2
. . . . . . . . . . . . . . . . . . . .
Changes in other non-current assets and liabilities using cash . . .
$ 566.9
263.2
(12.8)
$ 521.9
98.9
(80.0)
$ 698.0
193.5
(26.2)
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . .
Net cash (used in) provided by investing activities . . . . . . . . . . . . . . .
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . .
817.3
(108.5)
(547.7)
540.8
29.4
(267.0)
865.3
(404.3)
(275.8)
1
2
Reflects net income adjusted primarily for depreciation and amortization of fixed assets and intangible assets, amortization of restricted stock and other
non-cash compensation and deferred income taxes.
Reflects changes in accounts receivable, expenditures billable to clients, other current assets, accounts payable and accrued liabilities.
Balance Sheet Data
December 31,
2010
2009
Cash, cash equivalents and marketable securities . . . . . . . . . . . . . . . . . . . . .
$2,689.4
$2,506.1
Short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 114.8
38.9
1,583.3
$
93.4
215.2
1,638.0
Total debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,737.0
$1,946.6
Operating Activities
Net cash provided by operating activities during 2010 was $817.3, which is an improvement of $276.5 as compared to
2009, as a result of an increase in net income of $137.8 as well as an improvement in working capital of $164.3. An
important component of net cash provided by operating activities consists of net cash provided by working capital of $263.2.
Due to the seasonality of our business, we typically generate cash from working capital in the second half of a year and use
cash from working capital in the first half of a year, with the largest impacts in the first and fourth quarters. The increased
generation of working capital in 2010 was primarily attributable to business growth, most notably at our media businesses.
The timing of media buying on behalf of our clients affects our working capital and operating cash flow. In most of our
businesses, our agencies enter into commitments to pay production and media costs on behalf of clients. To the extent
possible we pay production and media charges after we have received funds from our clients. The amounts involved
substantially exceed our revenues, and primarily affect the level of accounts receivable, expenditures billable to clients,
accounts payable and accrued media and production liabilities. Our assets include both cash received and accounts receivable
from clients for these pass-through arrangements, while our liabilities include amounts owed on behalf of clients to media
and production suppliers.
Our accrued liabilities are also affected by the timing of certain other payments. For example, while annual cash
incentive awards are accrued throughout the year, they are generally paid during the first quarter of the subsequent year.
Investing Activities
Net cash used in investing activities during 2010 primarily reflects payments for capital expenditures and acquisitions,
partially offset by net proceeds from the sales of businesses and investments. Capital expenditures of $96.3 relate to
31
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
leasehold improvements, computer hardware and furniture and fixtures. Payments for acquisitions of $61.9 relate to new
acquisitions, primarily DLKW, as well as deferred payments on prior acquisitions.
Net cash provided by investing activities during 2009 includes sales and maturities of short-term marketable securities,
partially offset by deferred payments on prior acquisitions and capital expenditures. Net sales and maturities of short-term
marketable securities of $158.5 primarily relates to the redemption of a time deposit.
Financing Activities
Net cash used in financing activities during 2010 includes the repurchase of a portion of our Series B Preferred Stock
for $265.9 in cash, payments of long-term debt of $217.3, primarily as a result of the maturity of our 2010 Notes,
distributions to noncontrolling interests of $21.5 and dividend payments of $19.6 on our Series B Preferred Stock.
Additionally, we paid $22.8 for a capped call transaction related to our 4.75% Notes. See “Financing and Sources of Funds”
below for further information.
Net cash used in financing activities during 2009 primarily reflects proceeds, uses and fees related to our debt
transactions. We issued $600.0 in aggregate principal amount of our 10.00% Senior Unsecured Notes due 2017. We settled
the tender offers of our 2009 Notes, 2011 Notes and 2010 Notes with a cash payment of $734.7. Additionally, we paid $36.0
in cash to redeem the remaining 2009 Notes, we paid $8.0 in cash to retire the remaining 4.50% Notes and we made certain
other cash payments relating to long-term debt. Amounts related to accrued and unpaid interest for these transactions are
reflected in Operating Activities. Cash used related to these debt transactions and other debt repayments, including issuance
costs and discounts, was $214.9, net of cash proceeds from the new issuance.
Foreign Exchange Rate Changes
The effect of foreign exchange rate changes on cash and cash equivalents included in the Consolidated Statements of
Cash Flows resulted in an increase of $19.4 during 2010. This increase primarily reflects the weakening of the U.S. Dollar
against several foreign currencies, partially offset by the U.S. Dollar strengthening against the Euro during this period.
The effect of foreign exchange rate changes on cash and cash equivalents included in the Consolidated Statements of
Cash Flows resulted in an increase of $84.8 during 2009. This increase primarily reflects the weakening of the U.S. dollar
primarily against the Euro during this period.
LIQUIDITY OUTLOOK
We expect our cash flow from operations, cash and cash equivalents to be sufficient to meet our anticipated operating
requirements at a minimum for the next twelve months. We also have a committed corporate credit facility available to
support our operating needs. While we believe the economic climate has improved in many of our key markets, we believe
macroeconomic conditions remain somewhat uncertain and if conditions deteriorated it could challenge our level of cash
generation from operations. We continue to maintain a conservative approach to liquidity, with flexibility over significant
uses of cash, including our capital expenditures and cash used for new acquisitions. We are maintaining our cost discipline as
we continue to position ourselves for growth.
From time to time we evaluate market conditions and financing alternatives for opportunities to raise additional
financing or otherwise improve our liquidity profile, enhance our financial flexibility and manage market risk. Our ability to
access the capital markets depends on a number of factors, which include those specific to us, such as our credit rating, and
those related to the financial markets, such as the amount or terms of available credit. There can be no guarantee that we
would be able to access new sources of liquidity on commercially reasonable terms, or at all.
32
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
Funding Requirements
Our most significant funding requirements include: our operations, non-cancelable operating lease obligations, capital
expenditures, acquisitions, common share repurchases, dividends, taxes, debt service and contributions to pension and
postretirement plans. Additionally, we may be required to make payments to minority shareholders in certain subsidiaries if
they exercise their options arising from prior acquisitions to sell us their interests. Notable funding requirements include:
• Acquisitions – We paid cash of $47.1 for acquisitions completed in 2010. In relation to acquisitions completed in
previous years, we paid $20.9 of deferred payments as well as $24.7 of payments related to transactions with
consolidated subsidiaries where we increased our ownership interests in 2010. We expect to continue to evaluate
strategic opportunities to grow and to increase our ownership interests in current investments, particularly in our
digital and marketing services offerings, and to expand our presence in high-growth and key strategic world
markets. In addition to cash expenditures for new acquisitions, we expect to pay approximately $62.7 in 2011
related to acquisitions we completed in 2010 and in previous years. We may also be required to pay approximately
$46.8 related to put options that are exercisable over the next twelve months.
• Common share repurchase program – On February 24, 2011 our Board of Directors (“Board”) authorized a
program to repurchase from time to time up to $300.0 of our common stock. We may effect such repurchases
through open market purchases, trading plans established in accordance with SEC rules, derivative transactions or
other means. The timing and amount of repurchases under the authorization will depend on market conditions and
our other funding requirements. The share repurchase program has no expiration date.
• Dividends – On February 24, 2011 our Board declared a dividend of $0.06 per share on our common shares,
payable on March 25, 2011 to holders of record at the close of business on March 11, 2011, and we intend to
resume quarterly common stock dividend payments thereafter. As of February 16, 2011, we had 489.2 shares
outstanding, which would correspond to an aggregate March 2011 dividend payment of approximately $29.4. We
also pay regular quarterly dividends of $2.9, or $11.6 annually, on our Series B Preferred Stock.
• Debt service – During 2010 we paid $213.7 in cash as our 2010 Notes matured. Our $36.3 aggregate principal
amount of 2011 Notes outstanding mature on August 15, 2011 and we expect to use available cash to retire the
outstanding notes. The remainder of our debt is primarily long-term, with maturities through 2023. See the table
below for the maturity schedule of our long-term debt.
• Contributions to pension plans – Our funding policy regarding our pension plan is to contribute amounts necessary
to satisfy minimum pension funding requirements, plus such additional amounts as we consider appropriate to
improve the plans’ funded status. During 2010, we contributed $9.6 and $28.1 to our domestic and foreign pension
plans, respectively. For 2011, we expect to contribute $12.1 and $22.8 to our domestic and foreign pension plans,
respectively.
The following summarizes our estimated contractual cash obligations and commitments as of December 31, 2010 and
their effect on our liquidity and cash flow in future periods.
Years ended December 31,
2011
2012
2013
2014
2015
Thereafter
Total
Long-term debt 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest payments on long-term debt . . . . . . . . . . . . . . . . . . . .
Non-cancelable operating lease obligations 2 . . . . . . . . . . . . .
Contingent acquisition payments 3 . . . . . . . . . . . . . . . . . . . . .
Uncertain tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 38.9
116.3
287.9
115.9
25.0
$
1.9
113.3
242.2
68.2
8.2
$ 16.1
111.0
206.8
32.3
7.4
$350.1
108.4
168.9
10.2
52.7
$
0.1
86.5
142.5
0.7
5.5
$1,200.0
318.8
507.5
5.3
47.9
$1,607.1
854.3
1,555.8
232.6
146.7
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$584.0
$433.8
$373.6
$690.3
$235.3
$2,079.5
$4,396.5
1
Amounts represent maturity at par. Holders of our 4.25% Convertible Senior Notes due 2023 may require us to repurchase their notes for cash at par in
March 2012 and holders of our 4.75% Convertible Senior Notes due 2023 may require us to repurchase their notes for cash, stock or a combination, at
our election, at par in March 2013. All of these notes will mature in 2023 if not converted or repurchased.
Non-cancelable operating lease obligations are presented net of future receipts on contractual sublease arrangements.
2
3 We have structured certain acquisitions with additional contingent purchase price obligations based on the future performance of the acquired entity.
See Note 5 and Note 15 to the Consolidated Financial Statements for further information.
33
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
FINANCING AND SOURCES OF FUNDS
Substantially all of our operating cash flow is generated by our agencies. Our cash balances are held in numerous
jurisdictions throughout the world, primarily at the holding company level and at our largest subsidiaries. Below is a
summary of our sources of liquidity.
December 31, 2010
Total
Facility
Amount
Outstanding
Letters
of Credit1
Total
Available2
Cash, cash equivalents and marketable securities . . . . . . . . . . . .
Committed credit agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$650.0
$0.0
$16.2
$2,689.4
$ 633.8
1 We are required from time to time to post letters of credit, primarily to support obligations of our subsidiaries. These letters of credit have historically
not been drawn upon.
2 We also maintain uncommitted credit facilities with various banks throughout the world. As of December 31, 2010, our aggregate borrowing capacity
under these uncommitted facilities was $455.2. At that date $114.8 in borrowings under these facilities was outstanding and letters of credit in the
amount of $0.1 were issued.
Credit Facilities
We maintain a committed corporate credit facility to increase our financial flexibility. In April 2010, we amended and
restated our credit agreement originally dated as of July 18, 2008 (as amended and restated as of April 23, 2010, the “Credit
Agreement”). The amendments increased commitments of the lenders to $650.0 from $335.0, added five new lenders and
extended the Credit Agreement’s expiration to July 18, 2013. The Credit Agreement is a revolving facility under which
amounts borrowed by us or any of our subsidiaries designated under the Credit Agreement may be repaid and reborrowed,
subject to an aggregate lending limit of $650.0 or the equivalent in other currencies. The aggregate available amount of
letters of credit outstanding may decrease or increase, subject to a limit on letters of credit of $200.0 or the equivalent in
other currencies. Our obligations under the Credit Agreement are unsecured. We have not drawn on any of our corporate
credit facilities since 2003, although we use them for letters of credit primarily to support obligations of our subsidiaries.
The Credit Agreement includes covenants that, among other things, limit our liens and the liens of our consolidated
subsidiaries and limit subsidiary debt. The Credit Agreement also contains covenants, that subject to certain exceptions,
restrict us from making cash acquisitions, making capital expenditures, repurchasing our common stock and declaring or
paying cash dividends on our common stock, in excess of an aggregate basket of $600.0 in any fiscal year, of which we may
carry forward unused amounts of up to $200.0 to the next fiscal year, provided that (a) if we have a leverage ratio of greater
than 2.75 to 1 at the end of any fiscal year, we may not carry forward unused amounts, and cash common stock dividends and
net share repurchases not otherwise permitted will be restricted to $400.0 for the next fiscal year, and (b) if we have a
leverage ratio of 2.75 to 1 or less at the end of any fiscal year, in the next fiscal year the aggregate basket will be $800.0 and
cash common stock dividends and net share repurchases not otherwise permitted may not exceed $600.0. In addition, the
aggregate basket in any fiscal year, but not the amount for cash common stock dividends and net share repurchases, may be
increased, subject to certain limitations, by up to $100.0 of net cash proceeds from dispositions made during such fiscal year.
We were in compliance with all applicable restrictive and financial covenants in the Credit Agreement as of
December 31, 2010. The table below sets forth the financial covenants applicable as of December 31, 2010.
Financial Covenants
Interest coverage ratio (not less than) . . . . . . . . .
Actual interest coverage ratio . . . . . . . . . . . . . . .
Leverage ratio (not greater than) . . . . . . . . . . . . .
Actual leverage ratio . . . . . . . . . . . . . . . . . . . . . .
EBITDA (not less than)
. . . . . . . . . . . . . . . . . . .
Actual EBITDA . . . . . . . . . . . . . . . . . . . . . . . . .
Four Quarters Ended
December 31, 2010
EBITDA Reconciliation
Four Quarters Ended
December 31, 2010
Operating income . . . . . . . . . . . . . . .
Add:
Depreciation and amortization . . . . .
Other non-cash amounts . . . . . . . . .
EBITDA . . . . . . . . . . . . . . . . . . . . . .
$548.7
198.5
(0.1)
$747.1
4.00x
6.12x
3.25x
2.33x
$550.0
$747.1
34
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
If we were unable to comply with these financial covenants in the future, we would seek an amendment or waiver from
our lenders, but there is no assurance that our lenders would grant an amendment or waiver. If we do not comply with these
financial covenants and were unable to obtain the necessary amendment or waiver, the Credit Agreement could be terminated
and our lenders could accelerate payments of any outstanding principal. In addition, under those circumstances we could be
required to deposit funds with one of our lenders in an amount equal to any outstanding letters of credit under the Credit
Agreement.
In December 2009, we entered into a letter of credit agreement (the “2009 LC Agreement”) to provide for the issuance
of standby letters of credit denominated in Pound Sterling. The face amount of letters of credit outstanding under the 2009
LC Agreement is subject to an aggregate limit at any one time of £45.0 (equivalent as of December 31, 2010 to $69.2). In
January 2010, we transferred letters of credit outstanding under the Credit Agreement to this facility to provide additional
liquidity under the Credit Agreement. As of December 31, 2010 we did not have any letters of credit outstanding under the
2009 LC Agreement. We terminated the 2009 LC Agreement as of December 31, 2010 as we were no longer required to
issue letters of credit associated with various projects in the United Kingdom.
We also have uncommitted credit facilities with various banks that permit borrowings at variable interest rates. We use
our uncommitted credit lines for working capital needs at some of our operations outside the United States, and the amount
outstanding as of December 31, 2010 and 2009 was $114.8 and $93.4, respectively. We have guaranteed the repayment of
some of these borrowings made by certain subsidiaries. If we lose access to these credit lines, we would have to provide
funding directly to some of our international operations. The weighted-average interest rate on outstanding balances under
the uncommitted credit facilities as of December 31, 2010 and 2009 was approximately 5.0% and 4.0%, respectively.
Capped Call
We purchased capped call options in November 2010 to hedge the risk of price appreciation on the 16.1 shares of our
common stock into which our 4.75% Notes are convertible. The options give us the right to purchase up to 16.1 shares of our
common stock at a strike price of $12.42 per share (subject to adjustments upon certain events with respect to us or our
common stock), except that the economic value of the net proceeds of exercising the options will not exceed the difference
between the strike price and a cap price of $18.26 per share. Subject to certain limitations, we may elect settlement of the
options to occur in cash or in shares. The options will expire on April 2, 2013. Our capped call transaction meets the
definition of an off-balance sheet arrangement per Regulation S-K Item 303(a)(4).
Investments
From time to time, we make investments in privately held companies that we believe may be of interest to the
advertising and marketing sectors. These investments are recorded on our Consolidated Balance Sheets at cost. Certain of
these investments, the most significant of which is Facebook, have significantly appreciated compared to their cost, but there
can be no assurance as to the terms on which we would be able to dispose of any such investments.
Cash Pooling
We aggregate our net domestic cash position on a daily basis. Outside the United States we use cash pooling
arrangements with banks to help manage our liquidity requirements. In these pooling arrangements, several IPG agencies
agree with a single bank that the cash balances of any of the agencies with the bank will be subject to a full right of setoff
against amounts the other agencies owe the bank, and the bank provides for overdrafts as long as the net balance for all the
agencies does not exceed an agreed-upon level. Typically, each agency pays interest on outstanding overdrafts and receives
interest on cash balances. Our Consolidated Balance Sheets reflect cash, net of bank overdrafts, under all of our pooling
arrangements, and as of December 31, 2010 and 2009 the amounts netted were $916.1 and $946.5, respectively.
35
Management’s Discussion and Analysis of Financial Condition and Results of Operations – (continued)
(Amounts in Millions, Except Per Share Amounts)
DEBT RATINGS
Our long-term debt credit ratings as of February 16, 2011 are listed below.
Rating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ba2
Positive
BB
Positive
BBB
Stable
Moody’s Investor
Service
Standard and
Poor’s
Fitch Ratings
The most recent changes in our credit ratings occurred in November 2010 when Standard and Poor’s changed our
outlook from stable to positive. Additionally, in October 2010 Fitch Ratings upgraded our rating from BB+ to BBB, which is
an investment grade rating, and changed our outlook from positive to stable. A credit rating is not a recommendation to buy,
sell or hold securities and may be subject to revision or withdrawal at any time by the assigning credit rating agency. The
rating of each credit rating agency should be evaluated independently of any other rating. Credit ratings could have an impact
on liquidity, either adverse or favorable, including, among other things, because they could affect funding costs in the capital
markets or otherwise. For example, our Credit Agreement fees and borrowing rates are based on a credit ratings grid.
RECENT ACCOUNTING STANDARDS
See Note 16 to the Consolidated Financial Statements for further information of certain accounting standards that have
been adopted during 2010 and certain accounting standards that we have not yet been required to implement and may be
applicable to our future operations.
36
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
(Amounts in millions)
In the normal course of business, we are exposed to market risks related to interest rates, foreign currency rates and
certain balance sheet items. From time to time, we use derivative instruments, pursuant to established guidelines and policies,
to manage some portion of these risks. Derivative instruments utilized in our hedging activities are viewed as risk
management tools and are not used for trading or speculative purposes.
Interest Rates
Our exposure to market risk for changes in interest rates relates primarily to the fair market value of our debt
obligations, because the majority of our debt (approximately 93% and 84% as of December 31, 2010 and 2009, respectively)
bears interest at fixed rates. We do have debt with variable interest rates, but a 10% increase or decrease in interest rates
would not be material to our interest expense or cash flows. The fair market value of our debt is sensitive to changes in
interest rates and the impact of a 10% change in interest rates is summarized below.
Increase/(Decrease)
in Fair Market Value
10% Increase
in Interest
Rates
10% Decrease
in Interest
Rates
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(14.4)
(36.0)
$14.0
33.0
We have used interest rate swaps for risk management purposes to manage our exposure to changes in interest rates and
to maintain a mix of fixed and floating rate debt. We terminated our interest rate swaps related to our 6.25% Senior
Unsecured Notes due 2014 (the “2014 Notes”) in February 2010 and do not have any outstanding as of December 31, 2010.
We had $2,689.4 of cash, cash equivalents and marketable securities as of December 31, 2010 that we generally invest
in conservative, short-term investment-grade securities. The interest income generated from these investments is subject to
both domestic and foreign interest rate movements. During 2010 and 2009, we had interest income of $28.7 and $35.0,
respectively. Based on our 2010 results, a 1% increase or decrease in interest rates would affect our interest income by
approximately $27.0, assuming that all cash, cash equivalents and marketable securities were affected in the same manner
and balances remain constant from year-end 2010 levels.
Foreign Currency Rates
We are subject to translation and transaction risks related to changes in foreign currency exchange rates. Since we report
revenues and expenses in U.S. Dollars, changes in exchange rates may either positively or negatively affect our consolidated
revenues and expenses (as expressed in U.S. Dollars) from foreign operations. The primary foreign currencies that impacted
our results during 2010 were the Australian Dollar, Brazilian Real, Canadian Dollar and Euro. Based on 2010 exchange rates
and operating results, if the U.S. dollar were to strengthen or weaken by 10%, we currently estimate operating income would
decrease or increase between 3% and 5%, assuming that all currencies are impacted in the same manner and our international
revenue and expenses remain constant at 2010 current levels.
The functional currency of our foreign operations is generally their respective local currency. Assets and liabilities are
translated at the exchange rates in effect at the balance sheet date, and revenues and expenses are translated at the average
exchange rates during the period presented. The resulting translation adjustments are recorded as a component of
accumulated other comprehensive loss in the stockholders’ equity section of our Consolidated Balance Sheets. Our foreign
subsidiaries generally collect revenues and pay expenses in their functional currency, mitigating transaction risk. However,
certain subsidiaries may enter into transactions in currencies other than their functional currency. Assets and liabilities
denominated in currencies other than the functional currency are susceptible to movements in foreign currency until final
settlement. Currency transaction gains or losses primarily arising from transactions in currencies other than the functional
currency are included in office and general expenses. We have not entered into a material amount of foreign currency
forward exchange contracts or other derivative financial instruments to hedge the effects of potential adverse fluctuations in
foreign currency exchange rates.
37
We monitor the currencies of countries in which we operate in order to determine if the country should be considered a
highly inflationary environment. A currency is determined to be highly inflationary when there is cumulative inflation of
approximately 100% or more over a three-year period. If this occurs the functional currency of that country would be
changed to our reporting currency, the U.S. dollar, and foreign exchange gains or losses would be recognized on all monetary
transactions, assets and liabilities denominated in currencies other than the U.S. dollar until the currency is no longer
considered highly inflationary. Our Venezuela agencies transitioned to inflationary accounting on January 1, 2010, and as a
result, we recorded a foreign exchange translation loss of approximately $5.0 in the first quarter of 2010. This charge was
recorded in office and general expenses within the Consolidated Statement of Operations. We have re-measured our local
non-monetary transactions, assets and liabilities using the exchange rate of 4.3 Venezuelan Bolivares Fuertes per U.S. dollar.
Subsequent to the currency re-measurement, this devaluation did not have a material impact to our Consolidated Financial
Statements as we do not have significant operations in Venezuela.
Credit and Market Risks
Balance sheet items that potentially subject us to concentrations of credit risk are primarily cash and cash equivalents,
short-term marketable securities, accounts receivable and expenditures billable to clients. We invest our excess cash in
investment-grade, short-term securities and limit the amount of credit exposure to any one counterparty. Concentrations of
credit risk with respect to accounts receivable are mitigated by our large number of clients and their dispersion across
different industries and geographic areas. We perform ongoing credit evaluations of our clients and maintain an allowance
for doubtful accounts based upon the expected collectability of all accounts receivable.
Our pension plan assets are also exposed to market risk. The fair value of our pension plan assets may appreciate or
depreciate during the year, which can result in lower or higher pension expense and funding requirements in future periods.
38
Item 8. Financial Statements and Supplementary Data
INDEX
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations for the years ended December 31, 2010, 2009 and 2008 . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2010 and 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows for the years ended December 31, 2010, 2009 and 2008 . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders' Equity and Comprehensive Income for the years ended December 31, 2010, 2009
and 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1. Summary of Significant Accounting Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2. Earnings Per Share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3. Debt and Credit Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4. Convertible Preferred Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5. Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6. Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7.
Income Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8.
9. Restructuring and Other Reorganization-Related Charges, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10. Accumulated Other Comprehensive Loss, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11. Incentive Compensation Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12. Fair Value Measurements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13. Employee Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14. Segment Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15. Commitments and Contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
16. Recent Accounting Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17. Results by Quarter (Unaudited) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18. Subsequent Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Page
40
41
42
43
44
46
46
51
52
57
58
60
62
63
66
67
67
71
72
77
79
80
82
82
39
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To The Board of Directors and Stockholders of The Interpublic Group of Companies, Inc.
In our opinion, the accompanying Consolidated Balance Sheets and the related Consolidated Statements of Operations,
of Cash Flows, and of Stockholders' Equity and Comprehensive Income present fairly, in all material respects, the financial
position of The Interpublic Group of Companies, Inc., and its subsidiaries, (“the Company”) at December 31, 2010 and 2009,
and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2010, in
conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of December 31, 2010, based on
criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (COSO). The Company's management is responsible for these financial statements, for maintaining
effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial
reporting, included in Management's Report on Internal Control over Financial Reporting appearing under Item 9A. Our
responsibility is to express opinions on these financial statements and on the Company's internal control over financial
reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company
Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal
control over financial reporting was maintained in all material respects. Our audits of the financial statements included
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and evaluating the overall financial statement
presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other
procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our
opinions.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and
procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as
necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that
receipts and expenditures of the company are being made only in accordance with authorizations of management and
directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.
/s/ PricewaterhouseCoopers LLP
New York, New York
February 25, 2011
40
THE INTERPUBLIC GROUP OF COMPANIES, INC. AND SUBSIDIARIES
Consolidated Statements of Operations
(Amounts in Millions, Except Per Share Amounts)
Years ended December 31,
2010
2009
2008
REVENUE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$6,531.9
$6,027.6
$6,962.7
OPERATING EXPENSES:
Salaries and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and general expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring and other reorganization-related charges, net
4,117.0
1,862.3
3.9
3,961.2
1,720.5
4.6
4,342.6
2,013.3
17.1
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,983.2
5,686.3
6,373.0
OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
548.7
341.3
589.7
EXPENSES AND OTHER INCOME:
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(139.7)
28.7
12.9
(155.6)
35.0
11.7
(211.9)
90.6
3.1
Total (expenses) and other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(98.1)
(108.9)
(118.2)
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income of consolidated companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in net income of unconsolidated affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NET INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NET INCOME ATTRIBUTABLE TO IPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends on preferred stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit from preferred stock repurchased . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocation to participating securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
450.6
171.3
279.3
1.9
281.2
(20.1)
261.1
(15.6)
25.7
0.0
232.4
90.1
142.3
1.1
143.4
(22.1)
121.3
(27.6)
0.0
(0.1)
471.5
156.6
314.9
3.1
318.0
(23.0)
295.0
(27.6)
0.0
(2.2)
NET INCOME AVAILABLE TO IPG COMMON STOCKHOLDERS . . . . . . . . . . . . . . . . . .
$ 271.2
$
93.6
$ 265.2
Earnings per share available to IPG common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
0.57
0.47
$
$
0.20
0.19
$
$
0.57
0.52
Weighted-average number of common shares outstanding:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
473.6
542.1
468.2
508.1
461.5
518.3
The accompanying notes are an integral part of these financial statements.
41
THE INTERPUBLIC GROUP OF COMPANIES, INC. AND SUBSIDIARIES
Consolidated Balance Sheets
(Amounts in Millions, except Par Value Amounts)
ASSETS:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance of $63.1 and $66.0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, equipment and leasehold improvements, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31,
2010
2009
$ 2,675.7
13.7
4,317.6
1,217.1
229.4
$ 2,495.2
10.9
3,756.5
1,100.1
275.0
8,453.5
454.3
334.2
3,368.5
460.3
7,637.7
490.1
398.3
3,321.0
416.0
TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$13,070.8
$12,263.1
LIABILITIES:
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt
$ 4,474.5
3,112.7
114.8
38.9
$ 3,828.9
2,768.1
93.4
215.2
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,740.9
1,583.3
486.1
402.4
TOTAL LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10,212.7
6,905.6
1,638.0
503.2
402.2
9,449.0
Commitments and contingencies (see Note 15)
Redeemable noncontrolling interests (see Note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
291.2
277.8
STOCKHOLDERS’ EQUITY:
Preferred stock, no par value, shares authorized: 20.0
Series B shares issued and outstanding: 2010 – 0.2; 2009 – 0.5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
221.5
525.0
Common stock, $0.10 par value, shares authorized: 800.0
shares issued: 2010 – 489.5; 2009 – 486.5
shares outstanding: 2010 – 489.1; 2009 – 486.1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss, net of tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Treasury stock, at cost: 0.4 shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total IPG stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TOTAL STOCKHOLDERS’ EQUITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
47.5
2,456.8
(63.7)
(119.0)
2,543.1
(14.1)
2,529.0
37.9
2,566.9
47.1
2,441.0
(324.8)
(176.6)
2,511.7
(14.0)
2,497.7
38.6
2,536.3
TOTAL LIABILITIES AND EQUITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$13,070.8
$12,263.1
The accompanying notes are an integral part of these financial statements.
42
THE INTERPUBLIC GROUP OF COMPANIES, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(Amounts in Millions)
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization of fixed assets and intangible assets . . . . . . . . . . . . . . . . . . . . .
Provision for uncollectible receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of restricted stock and other non-cash compensation . . . . . . . . . . . . . . . . . . . . .
Net amortization of bond (premiums) discounts and deferred financing costs . . . . . . . . . . . . .
Loss on early extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in assets and liabilities, net of acquisitions and dispositions, providing (using)
cash:
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenditures billable to clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current assets and liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2010
2009
2008
$ 281.2
$ 143.4
$ 318.0
148.4
10.7
50.0
(4.4)
0.1
56.0
24.9
(547.6)
(122.8)
(0.2)
646.3
287.5
(12.8)
169.9
19.3
49.5
12.1
25.1
89.2
13.4
173.3
17.0
80.1
28.7
0.0
51.9
29.0
179.5
19.7
33.1
(270.0)
136.6
(80.0)
283.9
69.7
(19.2)
6.8
(147.7)
(26.2)
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
817.3
540.8
865.3
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from sales of businesses and investments, net of cash sold . . . . . . . . . . . . . . . . . . . .
Acquisitions, including deferred payments, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (purchases) sales and maturities of short-term marketable securities . . . . . . . . . . . . . . . . .
Purchases of investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
53.6
(61.9)
(96.3)
(2.5)
(2.2)
0.8
Net cash (used in) provided by investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(108.5)
CASH FLOWS FROM FINANCING ACTIVITIES:
Repurchase of preferred stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of 10.00% Senior Notes due 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capped call transaction costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance costs and fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net increase (decrease) in short term bank borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(265.9)
(217.3)
0.0
(22.8)
(9.8)
17.4
(21.5)
(19.6)
(8.2)
11.1
(72.4)
(67.1)
158.5
(1.9)
1.2
29.4
0.0
(783.4)
587.7
0.0
(19.2)
0.0
(22.2)
(27.6)
(2.3)
27.9
(106.0)
(138.4)
(154.3)
(35.6)
2.1
(404.3)
0.0
(201.8)
0.0
0.0
(11.3)
(23.7)
(14.6)
(27.6)
3.2
Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(547.7)
(267.0)
(275.8)
Effect of foreign exchange rate changes on cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . .
19.4
84.8
(92.9)
Net increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
180.5
2,495.2
388.0
2,107.2
92.3
2,014.9
Cash and cash equivalents at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,675.7
$2,495.2
$2,107.2
The accompanying notes are an integral part of these financial statements.
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T
Notes to Consolidated Financial Statements
(Amounts in Millions, Except Per Share Amounts)
Note 1: Summary of Significant Accounting Policies
Business Description
The Interpublic Group of Companies, Inc. and subsidiaries (the “Company,” “IPG,” “we,” “us” or “our”) is one of the
world’s premier global advertising and marketing services companies. Our agencies create customized marketing programs
for many of the world’s largest advertisers. Comprehensive global services are critical
to effectively serving these
multinational clients, as well as our local clients in markets throughout the world, as they seek to build brands, increase sales
of their products and services and gain market share in an increasingly complex and fragmented media landscape.
Principles of Consolidation
The Consolidated Financial Statements include the accounts of the Company and its consolidated subsidiaries, most of
which are wholly owned. Investments in companies over which we do not have control, but the ability to exercise significant
influence, are accounted for using the equity method of accounting. Investments in companies over which we have neither
control nor have the ability to exercise significant influence are accounted for under the cost method. All intercompany
accounts and transactions have been eliminated in consolidation.
We have consolidated certain entities meeting the definition of variable interest entities, and the inclusion of these
entities does not have a material impact on our Consolidated Financial Statements.
Reclassifications
Certain reclassifications have been made to the prior period financial statements to conform to the current year
presentation.
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States
of America (“GAAP”) requires us to make judgments, assumptions and estimates that affect the amounts of assets and
liabilities, the disclosure of contingent assets and liabilities at the reporting date and the reported amounts of revenues and
expenses during the reporting period. Actual results could differ from these estimates and assumptions.
Revenue Recognition
Our revenues are primarily derived from the planning and execution of advertising, marketing and communications
programs in various media around the world. Our revenue is directly dependent upon the advertising, marketing and
corporate communications requirements of our clients. Our revenue tends to be higher in the second half of the calendar year
as a result of the holiday season and lower in the first half as a result of the post-holiday slow-down in client activity.
Most of our client contracts are individually negotiated and, accordingly, the terms of client engagements and the bases
on which we earn commissions and fees vary significantly. Our client contracts are complex arrangements that may include
provisions for incentive compensation and vendor rebates and credits. Our largest clients are multinational entities and, as
such, we often provide services to these clients out of multiple offices and across many of our agencies. In arranging for such
services, it is possible that we will enter into global, regional and local agreements. Agreements of this nature are reviewed
by legal counsel to determine the governing terms to be followed by the offices and agencies involved.
Revenue for our services is recognized when all of the following criteria are satisfied: (i) persuasive evidence of an
arrangement exists; (ii) the price is fixed or determinable; (iii) collectability is reasonably assured; and (iv) services have
been performed. Depending on the terms of a client contract, fees for services performed can be recognized in three principal
ways: proportional performance, straight-line (or monthly basis) or completed contract.
•
Fees are generally recognized as earned based on the proportional performance method of revenue recognition in
situations where our fee is reconcilable to the actual hours incurred to service the client as detailed in a contractual
staffing plan, where the fee is earned on a per hour basis or where actual hours incurred are provided to the client
46
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
on a periodic basis (whether or not the fee is reconcilable), with the amount of revenue recognized in these
situations limited to the amount realizable under the client contract. We believe an input-based measure (the
‘hour’) is appropriate in situations where the client arrangement essentially functions as a time and out-of-pocket
expense contract and the client receives the benefit of the services provided throughout the contract term.
•
Fees are recognized on a straight-line or monthly basis when service is provided essentially on a pro-rata basis and
the terms of the contract support monthly basis accounting.
• Certain fees (such as for major marketing events) are deferred until contract completion as the final act is so
significant in relation to the service transaction taken as a whole. Fees are also recognized upon delivery of projects
if the terms of the contract identify individual discrete projects, or on the completed contract basis if any of the
criteria in the authoritative guidance for revenue recognition were not satisfied prior to job completion or if the
terms of the contract do not otherwise qualify for proportional performance or monthly basis recognition.
Depending on the terms of the client contract, revenue is derived from diverse arrangements involving fees for services
performed, commissions, performance incentive provisions and combinations of the three. Commissions are generally earned
on the date of the broadcast or publication. Contractual arrangements with clients may also include performance incentive
provisions designed to link a portion of our revenue to our performance relative to both qualitative and quantitative goals.
Performance incentives are recognized as revenue for quantitative targets when the target has been achieved and for
qualitative targets when confirmation of the incentive is received from the client. Incremental direct costs incurred related to
contracts where revenue is accounted for on a completed contract basis are generally expensed as incurred. There are certain
exceptions made for significant contracts or for certain agencies where the majority of the contracts are project-based and
systems are in place to properly capture appropriate direct costs.
Substantially all of our revenue is recorded as the net amount of our gross billings less pass-through expenses charged to
a client. In most cases, the amount that is billed to clients significantly exceeds the amount of revenue that is earned and
reflected in our Consolidated Financial Statements because of various pass-through expenses, such as production and media
costs. We assess whether our agency or the third-party supplier is the primary obligor, and we evaluate the terms of our client
agreements as part of this assessment. In addition, we give appropriate consideration to other key indicators such as latitude
in establishing price, discretion in supplier selection and credit risk to the vendor. Because we operate broadly as an
advertising agency, based on our primary lines of business and given the industry practice to generally record revenue on a
net versus gross basis, we believe that there must be strong evidence in place to overcome the presumption of net revenue
accounting. Accordingly, we generally record revenue net of pass-through charges as we believe the key indicators of the
business suggest we generally act as an agent on behalf of our clients in our primary lines of business. In those businesses
(primarily sales promotion and event, sports and entertainment marketing) where the key indicators suggest we act as a
principal, we record the gross amount billed to the client as revenue and the related costs incurred as office and general
expenses. Revenue is generally reported net of taxes assessed by governmental authorities that are directly imposed on our
revenue-producing transactions.
As we provide services as part of our core operations, we generally incur incidental expenses, which, in practice, are
commonly referred to as “out-of-pocket” expenses. These expenses often include expenses related to airfare, mileage, hotel
stays, out of town meals and telecommunication charges. We record the reimbursements received for such incidental
expenses as revenue with a corresponding offset to office and general expense.
We receive credits from our vendors and media outlets for transactions entered into on behalf of our clients that, based
on the terms of our contracts and local law, are either remitted to our clients or retained by us. If amounts are to be passed
through to clients, they are recorded as liabilities until settlement or, if retained by us, are recorded as revenue when earned.
Income or expense may also be realized in connection with settling vendor discount or credit liabilities that were established
as part of the restatement we presented in our 2004 Annual Report on Form 10-K (the “2004 Restatement”). In these
situations, and given the historical nature of these liabilities, we have recorded such items as other income or expense as we
do not consider these to be part of current operating results. We release certain of these credit liabilities when the statute of
limitations has lapsed, unless the liabilities are associated with customers with whom we are in the process of settling such
liabilities. These amounts are reported in other income, net.
47
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Cash and Cash Equivalents
Cash equivalents are highly liquid investments, which include certificates of deposit, government securities, commercial
paper and time deposits with original maturities of three months or less at the time of purchase and are stated at estimated fair
value, which approximates cost. Cash is maintained at multiple high-credit quality financial institutions.
As of December 31, 2010 and 2009, we held restricted cash of $4.7 and $44.2, respectively, included in other current
assets. Restricted cash primarily represents cash equivalents that are maintained on behalf of our clients and are legally
restricted for a specified business purpose.
Short-Term Marketable Securities
Short-term marketable securities include investment-grade time deposits, commercial paper and government securities
with maturities greater than three months but less than twelve months. These securities are classified as available-for-sale and
are carried at fair value with net unrealized gains and losses reported as a component of accumulated other comprehensive
loss, which is a component of stockholders’ equity. The cost of securities is determined based upon the average cost of the
securities sold.
Allowance for Doubtful Accounts
The allowance for doubtful accounts is estimated based on the aging of accounts receivable, reviews of client credit
reports, industry trends and economic indicators, as well as reviews of recent payment history for specific customers. The
estimate is based largely on a formula-driven calculation but is supplemented with economic indicators and knowledge of
potential write-offs of specific client accounts.
Expenditures Billable to Clients
Expenditures billable to clients are primarily comprised of production and media costs that have been incurred but have
not yet been billed to clients, as well as fees that have been earned which have not yet been billed to clients. Unbilled
amounts are presented in expenditures billable to clients regardless of whether they relate to our fees or production and media
costs. A provision is made for unrecoverable costs as deemed appropriate.
Investments
Our investments in publicly traded companies over which we do not exert a significant influence are classified as
available-for-sale. These investments are reported at fair value based on quoted market prices with net unrealized gains and
losses reported as a component of accumulated other comprehensive loss. Our non-publicly traded investments and all other
publicly traded investments, including investments to fund certain deferred compensation and retirement obligations, are
accounted for using the equity method or cost method. We regularly review our equity and cost method investments to
determine whether a significant event or change in circumstances has occurred that may impact the fair value of each
investment. In the event a decline in fair value of an investment occurs, we determine if the decline has been other-than-
temporary. We consider our investments strategic and long-term in nature, so we determine if the fair value decline is
recoverable within a reasonable period. For our investments, we evaluate fair value based on specific information (valuation
methodologies, estimates of appraisals, financial statements, etc.) in addition to quoted market price, if available. We
consider all known quantitative and qualitative factors in determining if an other-than-temporary decline in value of an
investment has occurred.
Derivatives
We are exposed to market risk related to interest rates, foreign currency rates and certain balance sheet items. From time
to time we enter into derivative instruments for risk management purposes, and not for speculative purposes. We evaluate the
terms of our derivative instruments to determine if they are recorded on our balance sheet in equity or as an asset or liability
48
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
that gets subsequently adjusted in earnings based on fair value each reporting period. We evaluate our derivative instruments
for hedge accounting both at inception and throughout the hedge period. We recognize the changes in fair value of the
interest rate swap agreements as well as the changes in the fair value of the underlying debt in other income, net.
Furniture, Equipment and Leasehold Improvements
Furniture, equipment and leasehold improvements are stated at cost, net of accumulated depreciation. Furniture and
equipment are depreciated generally using the straight-line method over the estimated useful lives of the related assets, which
range from 3 to 7 years for furniture, equipment and computer software costs, 10 to 35 years for buildings and the shorter of
the useful life or the remaining lease term for leasehold improvements.
Goodwill and Other Intangible Assets
We have accounted for our business combinations using the acquisition accounting method beginning in 2009, while we
utilized the purchase accounting method in prior years. Both accounting methods require the fair value of each acquisition to
be allocated to the underlying net assets based on their respective estimated fair values and the remainder allocated to
goodwill and other intangible assets. The acquisition method requires the noncontrolling interests, if any, to be recorded at
fair value and goodwill and other intangibles to be recorded as if we acquired the entire business, proportionately allocated
between the controlling and noncontrolling owner. The purchase accounting method requires goodwill and other intangibles
to be recorded based on our ownership interest in the business we acquired. Determining the fair value of assets acquired and
liabilities assumed requires management’s judgment and involves the use of significant estimates, including projections of
future cash inflows and outflows, discount rates, asset lives and market multiples. Considering the characteristics of
advertising, specialized marketing and communication services companies, our acquisitions usually do not have significant
amounts of tangible assets, as the principal asset we typically acquire is creative talent. As a result, a substantial portion of
the purchase price is allocated to goodwill and other intangible assets.
We review goodwill and other intangible assets with indefinite lives not subject to amortization as of October 1st each
year and whenever events or significant changes in circumstances indicate that the carrying value may not be recoverable.
We evaluate the recoverability of goodwill at a reporting unit level. We have 11 reporting units that were subject to the 2010
annual impairment testing. Our reporting unit structure changed from 2009 due to the movement of four reporting units into
other existing reporting units based on operational decisions by management during 2010.
We review intangible assets with definite lives subject to amortization whenever events or circumstances indicate that a
carrying amount of an asset may not be recoverable. Recoverability of these assets is determined by comparing the carrying
value of these assets to the estimated undiscounted future cash flows expected to be generated by these assets. These assets
are impaired when their carrying value exceeds their fair value. Impaired intangible assets with definite lives subject to
amortization are written down to their fair value with a charge to expense in the period the impairment is identified.
Intangible assets with definite lives are amortized on a straight-line basis with estimated useful lives generally between 7 and
15 years. Events or circumstances that might require impairment testing include the loss of a significant client, the
identification of other impaired assets within a reporting unit, loss of key personnel, the disposition of a significant portion of
a reporting unit, significant decline in stock price or a significant adverse change in business climate or regulations.
The authoritative guidance for goodwill specifies a two-step process for goodwill impairment testing and measuring the
magnitude of any impairment. The first step of the impairment test is a comparison of the fair value of each reporting unit to
its carrying value, including goodwill. The sum of the fair values of all our reporting units is reconciled to our current market
capitalization plus an estimated control premium. Goodwill allocated to a reporting unit whose fair value is equal to or
greater than its carrying value is not impaired, and no further testing is required. Should the carrying amount for a reporting
unit exceed its fair value, then the first step of the impairment test has failed and the magnitude of any goodwill impairment
is determined under the second step, which is a comparison of the implied fair value of a reporting unit’s goodwill to its
carrying value. Goodwill of a reporting unit is impaired when its carrying value exceeds its implied fair value. Impaired
goodwill is written down to its implied fair value with a charge to expense in the period the impairment is identified.
49
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
The fair value of a reporting unit for 2010 and 2009 was estimated using a combination of the income approach, which
incorporates the use of the discounted cash flow method, and the market approach, which incorporates the use of earnings
and revenue multiples based on market data.
Foreign Currencies
The functional currency of our foreign operations is generally their respective local currency. Assets and liabilities are
translated at the exchange rates in effect at the balance sheet date and revenues and expenses are translated at the average
exchange rates during the period presented. The resulting translation adjustments are recorded as a component of
accumulated other comprehensive loss, which is a component of stockholders’ equity. Currency transaction gains or losses
arising from transactions in currencies other than the functional currency are included in office and general expenses.
We monitor the currencies of countries in which we operate in order to determine if the country should be considered a
highly inflationary environment. A currency is determined to be highly inflationary when there is cumulative inflation of
approximately 100% or more over a three-year period. If this occurs the functional currency of that country would be
changed to our reporting currency, the U.S. dollar, and foreign exchange gains or losses would be recognized on all monetary
transactions, assets and liabilities denominated in currencies other than the U.S. dollar until the currency is no longer
considered highly inflationary.
Income Taxes
The provision for income taxes includes federal, state, local and foreign taxes. Income taxes are accounted for under the
liability method. Deferred tax assets and liabilities are recognized for the estimated future tax consequences of temporary
differences between the financial statement carrying amounts and their respective tax bases. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable income in the year in which the temporary
differences are expected to be reversed. We evaluate the realizability of our deferred tax assets and establish a valuation
allowance when it is “more likely than not” that all or a portion of deferred tax assets will not be realized. We evaluate our
tax positions using a “more likely than not” recognition threshold and then apply a measurement assessment to those
positions that meet the recognition threshold. We have established tax reserves that we believe to be adequate in relation to
the potential for additional assessments in each of the jurisdictions in which we are subject to taxation. We regularly assess
the likelihood of additional tax assessments in those jurisdictions and adjust our reserves as additional information or events
require.
Redeemable Noncontrolling Interests
Many of our acquisitions include provisions under which the noncontrolling equity owners can require us to purchase
additional interests in a subsidiary at their discretion. Payments for these redeemable noncontrolling interests are contingent
upon achieving projected operating performance targets and satisfying other conditions specified in the related agreements
and are subject to revisions as the earn-out periods progress. We record these redeemable noncontrolling interests in
“mezzanine equity” in our Consolidated Balance Sheets. Each reporting period, redeemable noncontrolling interests are
reported at their estimated redemption value, but not less than their initial fair value. Any adjustment to the redemption value
will also impact additional paid-in capital, but will not impact net income. Adjustments as a result of currency translation
will affect the redeemable noncontrolling interest balance, but do not impact additional paid-in capital.
Earnings Per Share (“EPS”)
Basic EPS available to IPG common stockholders equals net income available to IPG common stockholders divided by
the weighted-average number of common shares outstanding for the applicable period. Diluted EPS equals net income
available to IPG common stockholders adjusted to exclude, if dilutive, preferred stock dividends, allocation to participating
securities, interest expense related to potentially dilutive securities calculated using the effective interest rate and benefit
from preferred stock repurchased, divided by the weighted-average number of common shares outstanding, plus any
additional common shares that would have been outstanding if potentially dilutive shares had been issued.
50
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Diluted EPS reflect the potential dilution that would occur if certain potentially dilutive securities or debt obligations were
exercised or converted into common stock. The potential issuance of common stock is assumed to occur at the beginning of the
year (or at the time of issuance of the potentially dilutive instrument, if later) and the incremental shares are included using the
treasury stock or “if-converted” method. The proceeds utilized in applying the treasury stock method consist of the amount, if
any, to be paid upon exercise and, as it relates to stock-based compensation, the amount of compensation cost attributed to
future service not yet recognized and any tax benefits credited to additional paid-in-capital related to the exercise. These
proceeds are then assumed to be used to purchase common stock at the average market price of our stock during the period. The
incremental shares (difference between the shares assumed to be issued and the shares assumed to be purchased), to the extent
they would have been dilutive, are included in the denominator of the diluted EPS calculation.
We may be required to calculate basic EPS using the two-class method, as a result of our redeemable noncontrolling
interests. To the extent that the redemption value increases and exceeds the then-current fair value of a redeemable
noncontrolling interest, net income available to IPG common stockholders (used to calculate EPS) could be negatively
impacted by that increase, subject to certain limitations. The partial or full recovery of these reductions to net income
available to IPG common stockholders (used to calculate EPS) is limited to cumulative prior-period reductions. For the years
ended December 31, 2010, 2009 and 2008, there was no impact to EPS for adjustments related to our redeemable
noncontrolling interests.
Pension and Postretirement Benefits
We have pension and postretirement benefit plans covering certain domestic and international employees. We use
various actuarial methods and assumptions in determining our net pension and postretirement benefit costs and obligations,
including the discount rate used to determine the present value of future benefits, expected long-term rate of return on plan
assets and healthcare cost trend rates. The overfunded or underfunded status of our pension and postretirement benefit plans
is recorded on our Consolidated Balance Sheet.
Stock-Based Compensation
Compensation costs related to share-based transactions, including employee stock options, are recognized in the
Consolidated Financial Statements based on fair value. Stock-based compensation expense is generally recognized ratably
over the requisite service period based on the estimated grant-date fair value, net of estimated forfeitures.
Note 2: Earnings Per Share
The following sets forth basic and diluted earnings per common share available to IPG common stockholders.
Net income available to IPG common stockholders – basic . . . . . . . . . . . . . . . . . . . . .
Adjustments: Effect of dilutive securities
Years ended December 31,
2010
2009
2008
$271.2
$ 93.6
$265.2
Interest on 4.25% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest on 4.75% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit from preferred stock repurchased 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.4
4.0
(21.7)
1.4
0.0
0.0
1.4
4.0
0.0
Net income available to IPG common stockholders—diluted . . . . . . . . . . . . . . . . . . . .
$254.9
$ 95.0
$270.6
Weighted-average number of common shares outstanding – basic . . . . . . . . . . . . . . .
Add: Effect of dilutive securities
473.6
468.2
461.5
Restricted stock, stock options and other equity awards . . . . . . . . . . . . . . . . . . . . . . .
4.25% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.75% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock repurchased . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
11.3
32.2
16.1
8.9
7.7
32.2
0.0
0.0
8.5
32.2
16.1
0.0
Weighted-average number of common shares outstanding – diluted . . . . . . . . . . . . .
542.1
508.1
518.3
Earnings per share available to IPG common stockholders – basic . . . . . . . . . . . . . . . . . .
Earnings per share available to IPG common stockholders – diluted . . . . . . . . . . . . . . . . .
$ 0.57
$ 0.47
$ 0.20
$ 0.19
$ 0.57
$ 0.52
51
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
1
For the year ended December 31, 2010, the benefit from the preferred stock repurchased is excluded from net income available to IPG common
stockholders for purposes of calculating diluted earnings per share since the associated common shares, if converted, were dilutive. In addition, the
benefit is also net of $4.0 of preferred dividends that were declared during the first quarter of 2010 and associated with the preferred stock repurchased.
See Note 4 for further information.
For the years ended December 31, 2009 and 2008, we calculated basic EPS using the two-class method. The two-class
method was required as our 4.50% Convertible Senior Notes due 2023 (the “4.50% Notes”) qualified as participating securities,
having the right to receive dividends or dividend equivalents should dividends be declared on common stock. Under this
method, earnings for the period (after deduction for contractual preferred stock dividends) was allocated on a pro-rata basis to
the common stockholders and to the holders of participating securities based on their right to receive dividends. We retired the
remaining outstanding aggregate principal amount of the 4.50% Notes in the fourth quarter of 2009.
The following table presents the potential shares excluded from diluted earnings per share because the effect of
including these potential shares would be antidilutive.
4.75% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.50% Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Preferred stock outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Securities excluded from the diluted earnings per share calculation because the exercise
price was greater than the average market price:
Years ended December 31,
2010
0.0
0.0
16.2
16.2
2009
16.1
0.6
38.4
55.1
2008
0.0
3.9
38.4
42.3
Stock options 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrants 2
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15.6
0.0
21.2
67.9
24.7
67.9
1
2
These options are outstanding at the end of the respective year. In any period in which the exercise price is less than the average market price, these
options have the potential to be dilutive and application of the treasury stock method would reduce this amount.
The potential dilutive impact of the warrants is based upon the difference between the market price of one share of our common stock and the stated
exercise prices of the warrants, adjusted to reflect the period during which the warrants were outstanding. The warrants expired in June 2009.
Note 3: Debt and Credit Arrangements
Long-Term Debt
A summary of the carrying amounts and fair values of our long-term debt is listed below.
Floating Rate Senior Unsecured Notes due 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . .
7.25% Senior Unsecured Notes due 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6.25% Senior Unsecured Notes due 2014 (less unamortized discount of $0.4) . . . .
10.00% Senior Unsecured Notes due 2017 (less unamortized discount of $10.6) . .
. .
4.75% Convertible Senior Notes due 2023 (plus unamortized premium of $5.0)
4.25% Convertible Senior Notes due 2023 (plus unamortized premium of
$17.4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other notes payable and capitalized leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, excluding current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
52
December 31,
2010
2009
Effective
Interest Rate
Book
Value
Fair
Value 2
Book
Value
Fair
Value 2
8.65% $
7.25% 1
6.29% 1
10.38%
3.50%
0.0 $
36.3
353.3
589.4
205.0
0.0 $ 211.7 $210.5
36.2
36.3
332.5
351.5
666.0
588.3
213.3
207.2
37.0
378.0
705.0
235.0
0.58%
416.4
417.4
20.8
1,622.2
38.9
$1,583.3
444.4
431.9
26.3
1,853.2
215.2
$1,638.0
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
1
2
3
Excludes the effect of related gains/losses on interest rate swaps.
Fair values are derived from trading quotes by institutions making a market in the securities and estimations of value by those institutions using
proprietary models.
On August 15, 2011 our 7.25% Senior Unsecured Notes due 2011 (the “2011 Notes”) mature. Therefore we included these notes in current portion of
long-term debt on our December 31, 2010 Consolidated Balance Sheet. On November 15, 2010 our Floating Rate Senior Unsecured Notes due 2010
(the “2010 Notes”) matured. Therefore we included these notes in current portion of long-term debt on our December 31, 2009 Consolidated Balance
Sheet.
Annual maturities are scheduled as follows based on the book value as of December 31, 2010.
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 1 . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 2 . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 3 . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . .
$
38.9
2.0
16.1
353.4
0.1
1,211.7
Total long-term debt . . . . . . . . . . . .
$1,622.2
1
2
3
Holders of our 4.25% Convertible Senior Notes due 2023 (the “4.25% Notes”) may require us to repurchase their notes for cash at par in March 2012.
Holders of our 4.75% Convertible Senior Notes due 2023 (the “4.75% Notes”) may require us to repurchase their notes for cash, stock or a combination,
at our election, at par in March 2013.
The 6.25% Senior Unsecured Notes due 2014 (the “2014 Notes”) are redeemable in whole or in part, at any time at our option at a redemption price
which is equal to the greater of i) 100% of the aggregate principal amount of the notes to be redeemed, or ii) the sum of the present values of the
remaining scheduled payments of principal and interest. The redemption price will also include any accrued and unpaid interest.
For those debt securities that have a premium or discount at the time of issuance, we amortize the amount through
interest expense based on the maturity date or the first date the holders may require us to repurchase the debt securities, if
applicable. A premium would result in a decrease in interest expense and a discount would result in an increase in interest
expense in future periods. We also have recorded debt issuance costs related to certain financing transactions in other assets
in our Consolidated Balance Sheets, which are also amortized through interest expense. As of December 31, 2010 and 2009,
we had unamortized debt issuance costs of $28.3 and $30.3, respectively.
Our debt securities include covenants that, among other things, limit our liens and the liens of our consolidated
subsidiaries, but do not require us to maintain any financial ratios or specified levels of net worth or liquidity.
Floating Rate Senior Unsecured Notes due 2010
In April 2010, we repurchased $21.4 aggregate principal amount of our 2010 Notes for $21.5 in cash, which included
accrued and unpaid interest. In November 2010 the remaining $192.3 aggregate principal amount of our 2010 Notes matured,
and we paid $193.5 in cash, including accrued and unpaid interest.
Convertible Senior Notes
Conversion Features
Our 4.25% and 4.75% Notes (the “Convertible Notes”) are convertible into our common stock at a conversion price of
$12.42 per share, subject to adjustment in specified circumstances, including any payment of cash dividends on our common
stock. The conversion rates of our Convertible Notes are also subject to adjustment for certain events arising from stock
splits and combinations, stock dividends and certain other actions by us that modify our capital structure. The
Convertible Notes provide for an additional “make-whole” adjustment to the conversion rate in the event of a change of
control meeting specified conditions.
Our Convertible Notes are convertible at any time if the average price of our common stock for 20 trading days
immediately preceding the conversion date is greater than or equal to a specified percentage of the conversion price; this
53
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
percentage was equal to 116.5% in 2010 and declines 0.5% each year until it reaches 110% at maturity. Each series of our
Convertible Notes is also convertible, regardless of the price of our common stock, if: (i) we call that series of Convertible
Notes for redemption; (ii) we make specified distributions to shareholders; (iii) we become a party to a consolidation, merger
or binding share exchange pursuant to which our common stock would be converted into cash or property (other than
securities); or (iv) the credit ratings assigned to that series of Convertible Notes by any two of Moody’s Investor Service,
Standard and Poor’s and Fitch Ratings are lower than Ba2, BB and BB, respectively, or that series of Convertible Notes is no
longer rated by at least two of these ratings services. As of December 31, 2010, our Convertible Notes were not convertible
based on our credit ratings. As a result of certain conversion features our Convertible Notes contain embedded derivatives
whose fair values as of December 31, 2010 are negligible. Our Convertible Notes are also convertible, whether or not the
above conditions are met, from February 15, 2023 to March 15, 2023. The Convertible Notes are not considered securities
with participation rights in earnings available to IPG common stockholders as there are no features attached to these
securities that allow holders to participate in our undistributed earnings.
Repurchase / Redemption Options
Holders of our Convertible Notes may require us to repurchase the Convertible Notes on certain dates for cash only, and
on other dates for cash or our common stock or a combination of cash and common stock, at our election. Additionally,
investors may require us to repurchase our Convertible Notes in the event of certain change of control events that occur prior
to dates listed in the table below, for cash or our common stock or a combination of cash and common stock, at our election.
At our option, we may redeem our Convertible Notes on or at any time after certain dates for cash. The redemption price in
each of these instances will be 100% of the principal amount of the Convertible Notes being redeemed, plus accrued and
unpaid interest, if any. The following table details when the repurchase and redemption options occur for our 4.25% and
4.75% Notes.
Repurchase options
For cash . . . . . . . . . . . . . . . . . . . . . . . . . . . .
For cash, common stock or combination . . .
Change of control events occurring prior to . . . .
Redemption options
4.25% Notes
4.75% Notes
3/15/2012
1) 3/15/2015
2) 3/15/2018
3/15/2012
1) 3/15/2013
2) 3/15/2018
3/15/2013
For cash . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3/15/2012
3/15/2013
Capped Call
We purchased capped call options in November 2010 to hedge the risk of price appreciation on the 16.1 shares of our
common stock into which our 4.75% Notes are convertible. The options give us the right to purchase up to 16.1 shares of our
common stock at a strike price of $12.42 per share (subject to adjustments upon certain events with respect to us or our
common stock), except that the economic value of the net proceeds of exercising the options will not exceed the difference
between the strike price and a cap price of $18.26 per share. Subject to certain limitations, we may elect settlement of the
options to occur in cash or in shares. The options will expire on April 2, 2013. We paid an aggregate premium of $22.8 for
the options, which was recorded as a reduction to additional paid-in capital in the Consolidated Balance Sheet.
Senior Notes due 2017
On June 15, 2009 we issued $600.0 in aggregate principal amount of 10.00% Senior Unsecured Notes due 2017 (the
“2017 Notes”) at 97.958% of par through a private placement. The 2017 Notes were reflected on our Consolidated Balance
Sheet at their fair value at issuance, or $587.7. The discount of $12.3 is amortized through the maturity date, July 15, 2017,
using the effective interest method. Interest is payable semi-annually in arrears on January 15th and July 15th of each year,
commencing on January 15, 2010. Capitalized direct fees of $15.8 related to the issuance of the 2017 Notes are amortized in
interest expense through the maturity date. The 2017 Notes include covenants that are consistent with those of our other debt
securities.
54
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
At any time prior to July 15, 2013, we may, at our option, redeem all or some of the 2017 Notes at their principal
amount plus a make-whole premium and accrued and unpaid interest. At any time on or after July 15, 2013, we may, at our
option, redeem the 2017 Notes, in whole or in part, at the following redemption prices, expressed as a percentage of principal
amount, plus accrued and unpaid interest, if redeemed during the twelve-month period beginning on July 15th of the years
indicated below.
Year
2013 . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 and thereafter . . . . . . . . . . . . . .
Percentage of
Principal
105.00%
102.50%
100.00%
If we have a change of control event, each holder of the 2017 Notes will have the right to require us to repurchase all or
any part of that holders’ notes for cash equal to 101.00% of the aggregate principal amount of the 2017 Notes repurchased
plus accrued and unpaid interest to the date of repurchase.
We used the proceeds of the 2017 Notes primarily to fund our tender offers, described below.
Tender Offers and Redemption
On June 8, 2009, we launched tender offers to purchase, for cash, (i) any and all of our $250.0 5.40% Senior Unsecured
Notes due 2009 (the “2009 Notes”) and (ii) up to $500.0 in aggregate principal amount of our outstanding 2011 Notes and
2010 Notes. Our cumulative purchases of the 2009 Notes, 2011 Notes and the 2010 Notes through the tender offers and the
subsequent redemption are summarized below.
Aggregate
Principal Amount
Cash Payment 1
Total Loss
Tender Offers
2009 Notes 2 . . . . . . . . . . . . . . . .
2011 Notes 3 . . . . . . . . . . . . . . . .
2010 Notes 3 . . . . . . . . . . . . . . . .
Redemption
2009 Notes 4 . . . . . . . . . . . . . . . .
$214.0
463.7
36.3
$217.3
494.2
36.4
$ (3.0)
(21.5)
(0.9)
$ 36.0
$ 37.0
$ (0.3)
Cash payment includes accrued and unpaid interest.
1
2 We used cash on hand to purchase the tendered 2009 Notes.
3 We used the proceeds from the offering of the 2017 Notes first to purchase tendered 2011 Notes, and then to purchase on a pro-rated basis tendered
4
2010 Notes.
Following the tender offers, in September 2009, we redeemed all of our 2009 Notes that remained outstanding, which were scheduled to mature on
November 15, 2009.
The settlements of our tender offers and redemption were treated as a debt extinguishment because we were relieved of
our debt obligation upon settlement. We compared the proportionate share of the net carrying amount, which includes the
carrying amount due at maturity, adjusted for unamortized discounts, debt issuance costs and gains and losses on interest rate
swaps, if applicable, to the reacquisition price. Charges as a result of our debt extinguishments are reflected in other income,
net in the Consolidated Statements of Operations.
Credit Agreements
We maintain a committed corporate credit facility and uncommitted credit facilities with various banks that permit
borrowings at variable interest rates. As of December 31, 2010 and 2009, there were no borrowings under our committed
corporate credit facility. However,
there were borrowings under the uncommitted facilities made by several of our
international subsidiaries. We have guaranteed the repayment of some of these borrowings made by certain subsidiaries. The
55
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
weighted-average interest rate on outstanding balances under the uncommitted credit facilities as of December 31, 2010 and
2009 was approximately 5.0% and 4.0%, respectively. A summary of our credit facilities is presented below.
December 31,
2010
2009
Total
Facility
Amount
Outstanding
Letters of
Credit
Total
Available
Total
Facility
Amount
Outstanding
Letters of
Credit
Total
Available
Committed credit agreement
. . . . . . . . .
Uncommitted credit agreements . . . . . . .
$650.0
$455.2
$ 0.0
$114.8
$16.2
$ 0.1
$633.8
$340.3
$335.0
$413.2
$ 0.0
$93.4
$94.5
$ 0.1
$240.5
$319.7
In April 2010, we amended and restated our credit agreement originally dated as of July 18, 2008 (as amended and
restated as of April 23, 2010, the “Credit Agreement”). The amendments increased commitments of the lenders to $650.0
from $335.0, added five new lenders and extended the Credit Agreement’s expiration to July 18, 2013. The Credit
Agreement is a revolving facility under which amounts borrowed by us or any of our subsidiaries designated under the Credit
Agreement may be repaid and reborrowed, subject to an aggregate lending limit of $650.0 or the equivalent in other
currencies. The aggregate available amount of letters of credit outstanding may decrease or increase, subject to a sublimit on
letters of credit of $200.0 or the equivalent in other currencies. Our obligations under the Credit Agreement are unsecured.
Under the Credit Agreement, we can elect to receive advances bearing interest based on either the base rate or the
Eurocurrency rate (each as defined in the Credit Agreement) plus an applicable margin that is determined based on our credit
ratings. Based on our credit ratings as of December 31, 2010, the applicable margin is 1.25% for base rate advances and
2.25% for Eurocurrency rate advances. Letter of credit fees accrue on the average daily aggregate amount of letters of credit
outstanding, at a rate equal to the applicable margin for Eurocurrency rate advances, and fronting fees accrue on the
aggregate amount of letters of credit outstanding at an annual rate of 0.25%. We also pay a facility fee at an annual rate of
0.75% on the aggregate lending commitment under the Credit Agreement.
The Credit Agreement includes covenants that, among other things, limit our liens and the liens of our consolidated
subsidiaries and limit subsidiary debt. The Credit Agreement also contains covenants, that subject to certain exceptions,
restrict us from making cash acquisitions, making capital expenditures, repurchasing our common stock and declaring or
paying cash dividends on our common stock, in excess of an aggregate basket of $600.0 in any fiscal year, of which we may
carry forward unused amounts of up to $200.0 to the next fiscal year, provided that (a) if we have a leverage ratio of greater
than 2.75 to 1 at the end of any fiscal year, we may not carry forward unused amounts, and cash common stock dividends and
net share repurchases not otherwise permitted will be restricted to $400.0 for the next fiscal year, and (b) if we have a
leverage ratio of 2.75 to 1 or less at the end of any fiscal year, in the next fiscal year the aggregate basket will be $800.0 and
cash common stock dividends and net share repurchases not otherwise permitted may not exceed $600.0. In addition, the
aggregate basket in any fiscal year, but not the amount for cash common stock dividends and net share repurchases, may be
increased, subject to certain limitations, by up to $100.0 of net cash proceeds from dispositions made during such fiscal year.
The Credit Agreement also contains financial covenants.
We were in compliance with all applicable restrictive and financial covenants in the Credit Agreement as of
December 31, 2010. The financial covenants in the Credit Agreement require that we maintain, as of the end of each fiscal
quarter listed below, the following financial covenants, as defined, for the four quarters then ended.
Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012
Q3 2012
& Thereafter
(i) Interest coverage ratio (not less than): 1 . . . .
(ii) Leverage ratio (not greater than): 2 . . . . . . .
(iii) Minimum EBITDA (not less than): . . . . . .
4.00x
3.25x
4.25x
3.25x
4.50x
3.25x
5.00x
3.00x
5.00x
2.75x
5.50x
2.75x
5.50x
2.50x
5.75x
2.50x
$550.0
$550.0
$550.0
$550.0
$600.0
$600.0
$600.0
$600.0
1
2
An interest coverage ratio of EBITDA, as defined in the Credit Agreement, to net interest expense plus cash dividends on convertible preferred stock for
the four quarters then ended.
A leverage ratio of debt as of the last day of such fiscal quarter to EBITDA, as defined in the Credit Agreement, for the four quarters then ended.
56
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
In December 2009, we entered into a letter of credit agreement (the “2009 LC Agreement”) to provide for the issuance
of standby letters of credit denominated in Pound Sterling. The face amount of letters of credit outstanding under the 2009
LC Agreement is subject to an aggregate limit at any one time of £45.0 (equivalent as of December 31, 2010 to $69.2). In
January 2010, we transferred letters of credit outstanding under the Credit Agreement to this facility to provide additional
liquidity under the Credit Agreement. As of December 31, 2010 we did not have any letters of credit outstanding under the
2009 LC Agreement. We terminated the 2009 LC Agreement as of December 31, 2010 as we were no longer required to
issue letters of credit associated with various projects in the United Kingdom.
Interest Rate Swaps
We may enter into interest rate swap agreements in order to maintain a mix of fixed and floating rate debt. In the third
quarter of 2009, we entered into a series of interest rate swap agreements related to our 2014 Notes to effectively convert
$250.0 notional amount of our $350.0 2014 Notes from fixed rate to floating rate debt. In February 2010, we terminated all
of the interest rate swaps related to our 2014 Notes. We received a total of $5.4 in cash, which included accrued and unpaid
interest. The related gain of $3.9 is being amortized as a reduction to interest expense over the remaining term of the notes,
resulting in an annual effective interest rate of 6.0%.
Cash Poolings
We aggregate our net domestic cash position on a daily basis. Outside the United States we use cash pooling
arrangements with banks to help manage our liquidity requirements. In these pooling arrangements, several IPG agencies
agree with a single bank that the cash balances of any of the agencies with the bank will be subject to a full right of setoff
against amounts the other agencies owe the bank, and the bank provides for overdrafts as long as the net balance for all the
agencies does not exceed an agreed-upon level. Typically, each agency pays interest on outstanding overdrafts and receives
interest on cash balances. Our Consolidated Balance Sheets reflect cash, net of bank overdrafts, under all of our pooling
arrangements, and as of December 31, 2010 and 2009 the amounts netted were $916.1 and $946.5, respectively.
Note 4: Convertible Preferred Stock
In April 2010, we launched a tender offer to purchase for cash up to 370,000 shares (actual number) of our outstanding
525,000 shares (actual number) 5 1⁄4% Series B Cumulative Convertible Perpetual Preferred Stock (the “Series B Preferred
Stock”). In May 2010, we purchased 303,526 shares (actual number) of our Series B Preferred Stock that were validly
tendered for cash for an aggregate purchase price of $267.6. The aggregate purchase price was calculated as the number of
shares tendered multiplied by the purchase price of $869.86 per share plus unpaid dividends of $1.9, which were prorated for
the period the tendered shares were outstanding, and transaction costs directly associated with the repurchase. The carrying
value of the tendered shares was $293.3 and was determined based on the number of shares tendered multiplied by the
$1,000 per share liquidation preference less $10.2, which is the pro-rata amount of issuance costs associated with the original
issuance of the preferred stock. A benefit of $25.7, representing the excess carrying value of the tendered shares over
consideration from the repurchase, was recorded as an adjustment to additional paid-in capital. Moreover, we recorded an
adjustment to additional paid-in capital of $10.2 for the pro-rata amount of issuance costs.
Each share of our Series B Preferred Stock has a liquidation preference of $1,000 per share and is convertible at the
option of the holder at any time into 73.1904 shares of our common stock, subject to adjustment upon the occurrence of
certain events, which represents a conversion price of $13.66. On or after October 15, 2010, each share of the Series B
Preferred Stock may be converted at our option if the closing price of our common stock multiplied by the conversion rate
then in effect equals or exceeds 130% of the liquidation preference of $1,000 per share for 20 trading days during any
consecutive 30 trading day period. Holders of the Series B Preferred Stock will be entitled to an adjustment to the conversion
rate if they convert their shares in connection with a fundamental change satisfying certain specified conditions. The Series B
Preferred Stock is junior to all of our existing and future debt obligations and senior to our common stock with respect to
payments of dividends and rights upon liquidation, winding up or dissolution, to the extent of the liquidation preference of
$1,000 per share.
57
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
The terms of our Series B Preferred Stock do not permit us to pay dividends on our common stock unless all
accumulated and unpaid dividends on the Series B Preferred Stock have been or contemporaneously are declared and paid, or
provision for the payment thereof has been made. We declared dividends of $52.50 per share, or $15.6, $27.6 and $27.6, on
our Series B Preferred Stock during 2010, 2009 and 2008, respectively. Regular quarterly dividends, if declared, are $13.125
per share. Dividends on each share of Series B Preferred Stock are payable quarterly in cash or, if certain conditions are met,
in common stock, at our option, on January 15, April 15, July 15 and October 15, or the next business date if these dates fall
on the weekend or a holiday, of each year. Dividends on our Series B Preferred Stock are cumulative from the date of
issuance and are payable on each payment date to the extent that we have assets that are legally available to pay dividends
and our Board of Directors or an authorized committee of our Board declares a dividend payable.
The terms of the Series B Preferred Stock include an embedded derivative instrument, the fair value of which as of
December 31, 2010 and 2009 was negligible. The Series B Preferred Stock is not considered a security with participation
rights in earnings available to IPG common stockholders due to the contingent nature of the conversion feature of these
securities.
Note 5: Acquisitions
We continue to evaluate strategic opportunities to grow and to increase our ownership interests in current investments,
particularly in our digital and marketing services offerings, and to expand our presence in high-growth and key strategic
world markets. Our acquisitions provide for an initial payment at the time of closing, and certain of these acquisitions include
additional contingent purchase price payments based on the future performance of the acquired entity. In addition, we have
entered into agreements that may require us to purchase additional equity interests in certain consolidated and unconsolidated
subsidiaries. The amounts at which we record these transactions in our financial statements are based on estimates of the
future financial performance of the acquired entity, the timing of the exercise of these rights, changes in foreign currency
exchange rates and other factors.
For acquisitions that were completed on or after January 1, 2009 we record deferred payment and redeemable
noncontrolling interest amounts on our Consolidated Balance Sheets based on their acquisition date fair value. Deferred
payments are adjusted quarterly based on their estimated fair value with any changes impacting operating income. Deferred
payments are recorded on a discounted basis and the related accretion expense is recognized in operating income between the
acquisition date and the deferred payment date. Redeemable noncontrolling interests are adjusted quarterly with any changes
impacting additional paid-in capital. See Note 15 for further information on contingent acquisition obligations. For
acquisitions completed prior to January 1, 2009 contingent acquisition obligations were not recorded on our Consolidated
Balance Sheets until the obligation was satisfied and consideration was determinable and distributable. At that point, we
recorded the fair value of this consideration as an additional cost of the acquired entity. Certain acquisitions contained
deferred payments that were fixed and determinable on the acquisition date. In such cases, we recognized this consideration
as an additional cost of the acquired entity on the acquisition date and recorded a liability for the future payment.
The following table presents changes in redeemable noncontrolling interests.
Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest balance related to redeemable noncontrolling interests . . . . .
Changes in redemption value of redeemable noncontrolling interests:
Years ended December 31,
2010
2009
2008
$277.8
1.5
$288.4
2.5
$101.2
11.7
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redemptions and reclassifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redemption value adjustments 1
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
31.9
(30.1)
10.1
0.5
(5.3)
(8.3)
203.2
(17.1)
(10.6)
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$291.2
$277.8
$288.4
1
Redeemable noncontrolling interests are reported at their estimated redemption value in each reporting period, but not less than their initial fair value.
Any adjustment to the redemption value impacts additional paid-in capital, except adjustments as a result of currency translation.
58
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
During 2010, we completed five acquisitions, of which four are included in the Integrated Agency Networks (“IAN”)
operating segment and one is included in the Constituency Management Group (“CMG”) operating segment. The most
significant were: a) Delaney Lund Knox Warren (“DLKW”), a premier full-service communications agency in the United
Kingdom, for a total payment of approximately $43.0 in cash, and b) CuboCC, a new media and digital marketing service
company in Brazil. During 2010, we recorded $63.3 of goodwill and intangible assets related to our acquisitions.
During 2009, we completed two acquisitions, all of which are included in the IAN operating segment.
During 2008, we completed ten acquisitions, of which nine are included in the IAN operating segment and one is
included in the CMG operating segment. The most significant were: a) the remaining interests in an entertainment-marketing
agency in North America in which we previously held a 40% interest, b) a digital advertising and communications agency in
the United Kingdom, c) a marketing services agency in France, d) a 51% interest in a digital marketing agency in North
America, and e) an additional 31.1% interest in a full-service advertising agency in the Middle East which increased our total
interest in that agency to 51%.
For companies acquired, we make estimates of the fair values of the assets and liabilities for consolidation. The
purchase price in excess of the estimated fair value of the tangible net assets acquired was allocated to identifiable intangible
assets and goodwill. Due to the characteristics of advertising, specialized marketing and communication services companies,
our acquisitions typically do not have significant amounts of tangible assets, as the principal asset we typically acquire is
creative talent. As a result, a substantial portion of the purchase price of these acquisitions is allocated to identifiable
intangible assets, primarily customer lists, trade names and goodwill.
For all of our acquisitions, if deferred payments and purchases of additional interests after the effective date of purchase
are contingent upon the future employment of the former owners, then we recognize these payments as compensation
expense. Compensation expense is determined based on the terms and conditions of the respective acquisition agreements
and employment terms of the former owners of the acquired businesses. This future expense will not be allocated to the
assets and liabilities acquired and is amortized over the required employment terms of the former owners.
The results of operations of our acquired companies were included in our consolidated results from the closing date of
each acquisition. We made stock payments of $1.0 related to acquisitions initiated during 2008. We did not make any stock
payments related to acquisitions in 2009 or 2010. Details of cash paid for current and prior years’ acquisitions are listed
below.
Years ended December 31,
2010
2009
2008
Cash paid for current year acquisitions:
Cost of investment
. . . . . . . . . . . . . . . . . . . . . . .
Operating expense 1 . . . . . . . . . . . . . . . . . . . . . . .
$47.1
0.0
$ 3.8
0.0
$104.2
3.0
Cash paid for prior-year acquisitions:
. . . . . . . . . . . . . . . . . . . . . . .
Cost of investment
Operating expense 1 . . . . . . . . . . . . . . . . . . . . . . .
Less: cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . .
42.6
3.0
(3.1)
74.6
0.0
(0.1)
23.9
0.0
(22.1)
Total cash paid for acquisitions 2
. . . . . . . . . . . .
$89.6
$78.3
$109.0
1
2
Represents cash payments made that were contingent upon the future employment of the former owners of companies.
Includes payments of $24.7 and $5.9 for the years ended December 31, 2010 and 2009, respectively, relating to transactions with consolidated
subsidiaries where we have increased our ownership interests, which are classified within the financing section of the Consolidated Statements of Cash
Flows, rather than the investing section.
59
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Note 6: Supplementary Data
Valuation and Qualifying Accounts – Allowance for Uncollectible Accounts Receivable
Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charges to costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Reversals) charges to other accounts 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deductions:
Dispositions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Uncollectible accounts written off . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2010
$ 66.0
10.7
(0.4)
(0.5)
(11.8)
(0.9)
2009
$ 63.9
19.3
(2.8)
(0.2)
(16.5)
2.3
2008
$ 61.8
17.0
7.4
(0.2)
(17.1)
(5.0)
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 63.1
$ 66.0
$ 63.9
1
Amounts primarily relate to allowance for doubtful accounts of acquired and newly consolidated companies.
Furniture, Equipment and Leasehold Improvements, net
December 31,
2010
2009
Furniture and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land and buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
881.5
605.4
114.5
$
886.2
604.6
118.4
Less: accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,601.4
(1,147.1)
1,609.2
(1,119.1)
Total furniture, equipment and leasehold improvements, net . . . . . . . . .
$
454.3
$
490.1
The total depreciation and amortization expense for the years ended December 31, 2010, 2009 and 2008 was $129.0,
$150.6 and $158.9, respectively.
Accrued Liabilities
December 31,
2010
2009
Media and production expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries, benefits and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office and related expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,332.2
470.0
62.0
63.5
41.5
24.6
118.9
$ 2,111.1
405.7
59.5
16.6
46.6
20.4
108.2
Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$3,112.7
$ 2,768.1
2004 Restatement Liabilities
As part of the 2004 Restatement, we recognized liabilities related to vendor discounts and credits where we had a
contractual or legal obligation to rebate such amounts to our clients or vendors. Reductions to these liabilities are achieved
through settlements with clients and vendors, but also may occur if the applicable statute of limitations in a jurisdiction has
lapsed. As of December 31, 2010 and 2009, we had vendor discounts and credit liabilities of $82.5 and $106.4, respectively,
related to the 2004 Restatement.
60
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Other Income, net
Results of operations include certain items which are not directly associated with our revenue-producing operations.
Years ended December 31,
2010
2009
2008
Net loss on early extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . .
Gains (losses) on sales of businesses and investments . . . . . . . . . . . .
Vendor discounts and credit adjustments . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Litigation settlement
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (expense) income, net
$ (0.1)
4.3
12.7
0.0
(4.0)
$(25.1)
10.2
24.4
0.0
2.2
$ 0.0
(3.1)
20.7
(12.0)
(2.5)
Total other income, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$12.9
$ 11.7
$ 3.1
Net Loss on Early Extinguishment of Debt – During 2009, we recorded a net charge of $25.1 primarily related to the
settlement of our tender offers for the 2009 Notes, the 2011 Notes and the 2010 Notes.
Sales of Businesses and Investments – This item primarily includes realized gains and losses relating to the sales of
businesses, cumulative translation adjustment balances from the liquidation of entities and sales of marketable securities and
investments in publicly traded and privately held companies in our Rabbi Trusts. During 2010, we recognized a gain relating
to the sale of a business in the domestic market within our CMG segment, which was partially offset by a loss recognized
relating to the sale of one our European businesses within our IAN segment. During 2009, we realized a gain of $15.2 related
to the sale of an investment in our Rabbi Trusts, which was partially offset by losses realized from the sale of various
businesses.
Vendor Discounts and Credit Adjustments – We are in the process of settling our liabilities related to vendor discounts
and credits established as part of the 2004 Restatement. These adjustments reflect the reversal of certain of these liabilities as
a result of settlements with clients or vendors or where the statute of limitations has lapsed.
Litigation Settlement – During May 2008, the SEC concluded its investigation that began in 2002 into our financial
reporting practices, resulting in a settlement charge of $12.0.
Supplemental Cash Flow Information
Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for income taxes, net of $28.7, $55.0 and $12.9 of refunds
in 2010, 2009 and 2008, respectively . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2010
2009
2008
$139.8
$138.6
$183.2
87.3
57.3
104.4
61
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Note 7: Intangible Assets
Goodwill
Goodwill is the excess purchase price remaining from an acquisition after an allocation of purchase price has been made
to identifiable assets acquired and liabilities assumed based on estimated fair values. The changes in the carrying value of
goodwill for our segments, IAN and CMG, for the years ended December 31, 2010 and 2009 are listed below.
IAN
CMG
Total 1
Balance as of December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current year acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent and deferred payments for prior acquisitions . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other
$2,790.0
5.2
14.2
76.2
$430.9
0.0
0.0
4.5
$3,220.9
5.2
14.2
80.7
Balance as of December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,885.6
$435.4
$3,321.0
Current year acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contingent and deferred payments for prior acquisitions . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other
37.5
34.4
(10.6)
1.3
0.7
(15.8)
38.8
35.1
(26.4)
Balance as of December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,946.9
$421.6
$3,368.5
1
For all periods presented we have not recorded a goodwill impairment charge.
See Note 1 for information regarding our annual impairment methodology.
Other Intangible Assets
Included in other intangible assets are assets with indefinite lives not subject to amortization and assets with definite
lives subject to amortization. Other intangible assets primarily include customer lists and trade names, which have definitive
lives and are subject to amortization on a straight-line basis with estimated useful lives generally between 7 and 15 years.
Amortization expense for other intangible assets for the years ended December 31, 2010, 2009 and 2008 was $19.4, $19.3
and $14.4, respectively. The following table provides a summary of other intangible assets, which are included in other assets
on our Consolidated Balance Sheets.
December 31,
2010
2009
Gross Amount
Accumulated
Amortization Net Amount Gross Amount
Accumulated
Amortization Net Amount
Customer lists . . . . . . . . . . . . . . . . . . . . . . . .
Trade names . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other
Total . . . . . . . . . . . . . . . . . . . . . . . . . . .
$147.0
45.1
17.4
$209.5
$(69.0)
(9.7)
(7.7)
$(86.4)
$ 78.0
35.4
9.7
$123.1
$131.0
39.2
16.8
$187.0
$(56.4)
(7.4)
(6.4)
$(70.2)
$ 74.6
31.8
10.4
$116.8
The estimated annual amortization expense for other intangible assets for the next five years as of December 31, 2010 is
listed below.
Estimated amortization expense . . . . . . . . . . . . . . . . . .
2011
$23.8
2012
$23.5
2013
$21.1
2014
$17.3
2015
$7.6
62
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Note 8: Income Taxes
The components of income before income taxes, equity earnings and the impact of noncontrolling interests are listed
below.
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The provision for income taxes is listed below.
Federal income taxes (including foreign withholding taxes):
Current
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local income taxes:
Current
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign income taxes:
Current
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2010
2009
2008
$216.2
234.4
$450.6
$141.9
90.5
$232.4
$241.3
230.2
$471.5
Years ended December 31,
2010
2009
2008
$ 13.7
60.2
73.9
$(48.4)
38.7
(9.7)
$ 19.7
78.8
98.5
16.8
(0.1)
16.7
84.8
(4.1)
80.7
(6.1)
40.1
34.0
55.4
10.4
65.8
17.8
13.1
30.9
67.2
(40.0)
27.2
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$171.3
$ 90.1
$156.6
A reconciliation of the effective income tax rate before equity earnings and the impact of noncontrolling interests as
reflected in the Consolidated Statements of Operations to the U.S. federal statutory income tax rate are listed below.
Years ended December 31,
2010
2009
2008
U.S. federal statutory income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35.0%
35.0%
35.0%
Federal income tax provision at statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local income taxes, net of federal income tax benefit
. . . . . . . . . . . . .
Impact of foreign operations, including withholding taxes . . . . . . . . . . . . . . . . .
Change in net valuation allowance 1
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases (decreases) in unrecognized tax benefits, net . . . . . . . . . . . . . . . . . . . .
Stock based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$157.7
10.8
4.7
(2.4)
6.4
0.2
(6.1)
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$171.3
$ 81.3
22.1
26.9
12.4
(57.9)
16.4
(11.1)
$ 90.1
$165.0
20.1
(0.9)
(48.0)
11.8
4.0
4.6
$156.6
Effective tax rate on operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
38.0%
38.8%
33.2%
1
Reflects changes in valuation allowance that impacted the effective tax rate for each year presented.
In 2010, our effective tax rate of 38.0% was positively impacted by reversals of valuation allowances in Canada and the
United Kingdom. Our effective tax rate was negatively impacted by an increase in unrecognized tax benefits and the taxation
of foreign operations, which included an income tax assessment in Latin America.
63
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
The components of deferred tax assets are listed below.
Postretirement/post-employment benefits . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basis differences in fixed assets . . . . . . . . . . . . . . . . . . . . . . . . .
Rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accruals and reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . .
Basis differences in intangible assets . . . . . . . . . . . . . . . . . . . . .
Investments in equity securities . . . . . . . . . . . . . . . . . . . . . . . . .
Tax loss/tax credit carry forwards . . . . . . . . . . . . . . . . . . . . . . .
Restructuring and other reorganization-related costs . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total deferred tax assets, net . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 31,
2010
2009
$ 34.5
192.3
23.9
83.0
15.2
51.1
42.0
10.6
(263.3)
5.3
621.5
2.7
55.6
874.4
(508.1)
$ 31.7
164.8
37.8
71.6
16.3
43.4
51.2
9.7
(241.1)
5.8
605.5
5.4
54.9
857.0
(425.5)
Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 366.3
$ 431.5
We evaluate the realizability of our deferred tax assets on a quarterly basis. A valuation allowance is to be established
when it is “more likely than not” that all or a portion of deferred tax assets will not be realized. In circumstances where there
is sufficient negative evidence, establishment of a valuation allowance must be considered. We believe that cumulative losses
in the most recent three-year period represent significant negative evidence, and as a result, we determined that certain of our
deferred tax assets required the establishment of a valuation allowance. The realization of our deferred tax assets is primarily
dependent on future earnings. The amount of the deferred tax assets considered realizable could be reduced in the near future
if estimates of future taxable income are lower than anticipated. The deferred tax assets for which an allowance was
recognized relate primarily to tax credit carryforwards, foreign tax loss carryforwards and U.S. capital loss carryforwards.
The change in the valuation allowance is listed below.
Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . .
Charged (reversed) to costs and expenses . . . . . . . . . . . . . . . . . .
(Reversed) charged to gross tax assets and other accounts . . . . .
$425.5
92.3
(9.7)
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$508.1
$379.5
24.7
21.3
$425.5
$481.6
(68.1)
(34.0)
$379.5
Years ended December 31,
2010
2009
2008
In 2010, amounts charged to costs and expenses primarily relate to the establishment of a deferred tax asset and a
corresponding valuation allowance for a Luxembourg tax loss carryforward, which will be first available for effective
utilization in 2011. This resulted from restructuring due to a tax law change in Luxembourg. Amounts reversed to gross tax
assets and other accounts relate primarily to the effect of foreign currency translation.
In 2009, amounts charged to costs and expenses primarily relate to the establishment of valuation allowances in the Asia
Pacific region, where we believe that it is no longer “more likely than not” that the corresponding tax losses will be utilized,
based on significant negative evidence in the form of the deterioration of business operations and a short carryforward period
in which tax losses must be utilized.
In 2008, amounts reversed to costs and expenses primarily relate to the reversal of valuation allowances in the United
Kingdom, Spain and Germany where we believe that it is “more likely than not” that the corresponding tax losses will be
64
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
utilized, based on sufficient positive evidence in the form of sustained profitability and projected taxable income. We believe
we have appropriately considered the current economic climate in relying on the level of projected taxable income. Amounts
reversed to gross tax assets and other accounts relate primarily to the effect of foreign currency translation.
As of December 31, 2010, there are $52.9 of tax credit carryforwards that expire in periods beginning in 2011 and
ending in 2013. There are also $1,727.8 of loss carryforwards, of which $431.6 are U.S. capital and tax loss carryforwards
that expire in the years 2011 through 2029. The remaining $1,296.2 are non-U.S. tax loss carryforwards, of which $1,021.5
have unlimited carryforward periods and $274.7 have expiration periods from 2011 through 2029.
As of December 31, 2010 and December 31, 2009, we had $1,547.1 and $1,599.9, respectively, of undistributed
earnings attributable to foreign subsidiaries. It is our intention to permanently reinvest undistributed earnings of our foreign
subsidiaries. We have not provided deferred U.S. income taxes or foreign withholding taxes on temporary differences
resulting from earnings for certain foreign subsidiaries which are permanently reinvested outside the U.S. It is not practicable
to determine the amount of unrecognized deferred tax liability associated with these temporary differences.
The table below summarizes the activity related to our unrecognized tax benefits.
Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases as a result of tax positions taken during a prior year . . . . . . . . . . . . . .
Decreases as a result of tax positions taken during a prior year . . . . . . . . . . . . . .
Settlements with taxing authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapse of statutes of limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases as a result of tax positions taken during the current year . . . . . . . . . . .
December 31,
2010
2009
2008
$160.5
4.6
(28.1)
(10.2)
(0.6)
20.5
$174.9
7.8
(50.9)
0.0
(5.0)
33.7
$160.9
22.8
(21.3)
(4.5)
(1.7)
18.7
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$146.7
$160.5
$174.9
Included in the total amount of unrecognized tax benefits of $146.7 as of December 31, 2010, is $145.7 of tax benefits
that, if recognized, would impact the effective tax rate. The total amount of accrued interest and penalties as of December 31,
2010 and 2009 is $11.9 and $16.9, respectively, of which a benefit of $5.0 and $16.4 is included in the 2010 and 2009
Consolidated Statements of Operations, respectively. In accordance with our accounting policy, interest and penalties
accrued on unrecognized tax benefits are classified as income taxes in the Consolidated Statements of Operations.
In December 2010, we effectively settled with the United Kingdom tax authorities for the 2007 and 2008 tax years. The
settlement resulted in no cash payment.
In September 2010, we effectively settled our New York State examination for the 1999-2001 tax years. The settlement
resulted in a cash payment of $11.7 consisting of $5.4 of tax and $6.3 of interest, which was previously reserved.
We have various tax years under examination by tax authorities in various countries, such as the United Kingdom, and
in various states, such as New York, in which we have significant business operations. It is not yet known whether these
examinations will, in the aggregate, result in our paying additional taxes. We believe our tax reserves are adequate in relation
to the potential for additional assessments in each of the jurisdictions in which we are subject to taxation. We regularly assess
the likelihood of additional tax assessments in those jurisdictions and, if necessary, adjust our reserves as additional
information or events require.
With respect to all tax years open to examination by U.S. federal and various state, local, and non-U.S. tax authorities,
we currently anticipate that the total unrecognized tax benefits will decrease by an amount between $20.0 and $30.0 in the
next twelve months, a portion of which will affect the effective tax rate, primarily as a result of the settlement of tax
examinations and the lapsing of statute of limitations. This net decrease is related to various items of income and expense,
primarily transfer pricing adjustments.
65
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
We are effectively settled with respect to U.S. income tax audits for years prior to 2007. With limited exceptions, we are
no longer subject to state and local income tax audits for years prior to 1999, or non-U.S. income tax audits for years prior to
2000.
Note 9: Restructuring and Other Reorganization-Related Charges, net
The components of restructuring and other reorganization-related charges, net are listed below.
Restructuring charges (reversals), net:
Lease termination and other exit costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Severance and termination costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1.0
(0.3)
Other reorganization-related charges, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
0.7
3.2
$(0.1)
(0.3)
(0.4)
5.0
$ 5.2
0.6
5.8
11.3
Total restructuring and other reorganization-related charges, net . . . . . . . . . . . . .
$ 3.9
$ 4.6
$17.1
Years ended December 31,
2010
2009
2008
Restructuring Charges (Reversals), net
Restructuring charges (reversals), net relate to the 2003 and 2001 restructuring programs and a restructuring program
entered into at Lowe during the third quarter of 2007. Included in these net charges (reversals) are adjustments primarily
resulting from changes in management’s estimates relating to sublease rental income assumptions, prior severance and
termination related actions and accelerated leasehold amortization.
The 2007 program was initiated to realign resources with our strategic business objectives within Lowe as a result of
changes in the business environment. The 2003 program was initiated in response to softness in demand for advertising and
marketing services. The 2001 program was initiated following the acquisition of True North Communications Inc. and was
designed to integrate the acquisition and improve productivity. Since their inception, total net charges for the 2007, 2003 and
2001 programs were $23.0, $221.6 and $641.6, respectively. Substantially all activities under the 2007, 2003 and 2001
programs have been completed.
Net restructuring charges for the year ended December 31, 2010 were comprised of net charges of $1.5 at CMG,
partially offset by net reversals of $0.8 at IAN. Net restructuring reversals for the year ended December 31, 2009 were
comprised of net reversals of $1.0 at IAN, partially offset by net charges of $0.6 at CMG. Net restructuring charges for the
year ended December 31, 2008 were comprised of net charges of $4.2 at IAN and $1.6 at CMG.
As of December 31, 2010, the remaining liability for the 2007, 2003 and 2001 restructuring programs was $0.0, $2.4
and $4.8, respectively.
Other Reorganization-Related Charges, net
Other reorganization-related charges, net primarily relate to the integration of our recent acquisition of DLKW into our
Lowe London operations in 2010, the alignment of Deutsch and Lowe in 2009 and the realignment of our media businesses
into a management entity called Mediabrands in 2008. Charges relate to severance and terminations costs and lease
termination and other exit costs for these activities. The actions associated with the integration of DLKW, the alignment of
Deutsch and Lowe, and the establishment of Mediabrands are complete.
66
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Note 10: Accumulated Other Comprehensive Loss, net of tax
The components of accumulated other comprehensive loss, net of tax are listed below. All items are listed net of tax.
December 31,
2010
2009
Foreign currency translation adjustment
Net unrealized holding losses on securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized losses, transition obligation and prior service cost . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (51.3) $ (85.3)
(0.4)
(90.9)
0.0
(67.7)
Accumulated other comprehensive loss, net of tax . . . . . . . . . . . . . . . . . . . . . $(119.0) $(176.6)
Note 11: Incentive Compensation Plans
2009 Performance Incentive Plan
We issue stock and cash-based incentive awards to our employees under a plan established by the Compensation and
Leadership Talent Committee of the Board of Directors (the “Compensation Committee”) and approved by our shareholders.
In May 2009, our shareholders approved the 2009 Performance Incentive Plan (the “2009 PIP”), which replaced the 2006
Performance Incentive Plan (the “2006 PIP”) and previous incentive plans. The number of shares of common stock initially
available for granting new stock options and stock appreciation rights under the 2009 PIP was 8.1. The number of shares of
common stock initially available for performance-based awards and other stock-based awards under the 2009 PIP was 26.5.
Subject to the terms of the 2009 PIP, there are limits on the number of shares that may be awarded to any one participant for
each type of award. The vesting period of awards granted is generally commensurate with the requisite service period. We
generally issue new shares to satisfy the exercise of stock options or the distribution of other stock-based awards.
Additionally, under the amended 2006 PIP and the 2009 PIP, we are able to grant performance cash awards. The
performance cash awards are granted to certain employees who otherwise would have been eligible to receive performance-
based stock awards. These awards have a service period vesting condition and a performance vesting condition. The amount
of the performance cash award received by an employee with a performance vesting condition can range from 0% to 200%
of the target amount of the original grant value. Performance cash awards generally vest in three years. A committee of the
Board of Directors may grant performance cash awards to any eligible employee; however, no employee can receive more
than $6.0 during a performance period. Performance cash awards may be settled in shares on the vest date. The number of
shares to be settled on the vesting date will be calculated as the cash value adjusted for performance divided by our stock
price on the vesting date.
The amount of stock-based compensation expense as reflected in salaries and related expenses in our Consolidated
Statement of Operations, and the related tax benefit are listed below.
Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-settled awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash-settled awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Performance-based awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee stock purchase plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other 1
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
Represents charges recorded for severance expense related to stock-based compensation awards.
Years ended December 31,
2010
$ 7.4
32.7
10.9
11.0
0.5
4.3
$66.8
$22.1
2009
$10.2
34.2
9.3
6.4
0.7
1.5
$62.3
$21.5
2008
$ 9.0
44.1
0.7
26.8
0.8
1.3
$82.7
$32.0
67
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Stock Options
Stock options are granted with the exercise price equal to the fair market value of our common stock on the grant date.
They are generally exercisable between two and four years from the grant date and expire ten years from the grant date (or
earlier in the case of certain terminations of employment).
The following tables are a summary of stock option activity during 2010.
Stock options outstanding as of January 1, 2010 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock options outstanding as of December 31, 2010 . . . . . . . . . . . . . . . . . .
Stock options vested and expected to vest as of December 31, 2010 . . . . . .
Stock options exercisable as of December 31, 2010 . . . . . . . . . . . . . . . . . .
Non-vested as of January 1, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-vested as of December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-
Average
Exercise Price
(per option)
Weighted-
Average
Remaining
Contractual Term
(in years)
Aggregate
Intrinsic
Value
$16.39
8.42
9.31
32.43
5.18
14.43
14.86
17.61
4.6
4.5
3.3
$32.9
$28.3
$ 7.1
Weighted-
Average Grant
Date Fair Value
(per option)
Weighted-
Average
Remaining
Contractual Term
(in years)
Aggregate
Intrinsic
Value
$ 3.60
3.88
4.27
2.98
3.38
7.7
$25.8
Options
25.0
0.5
(0.5)
(2.7)
(0.1)
22.2
21.0
15.7
Options
8.5
0.5
(2.4)
(0.1)
6.5
There were 0.5 stock options exercised in 2010 and there were no stock options exercised in 2009 and 2008. The total
intrinsic value of stock options exercised during 2010 was $0.6. The cash received from the stock options exercised in 2010
was $4.8. As of December 31, 2010 there was $10.7 of total unrecognized compensation expense related to non-vested stock
options granted, which is expected to be recognized over a weighted-average period of 1.8 years.
We use the Black-Scholes option-pricing model to estimate the fair value of options granted, which requires the input of
subjective assumptions including the option’s expected term and the price volatility of the underlying stock. Changes in the
assumptions can materially affect the estimate of fair value and our results of operations could be materially impacted. The
weighted-average grant-date fair value per option during the years ended December 31, 2010, 2009 and 2008 was $3.88,
$2.69, and $4.07, respectively.
The fair value of each option grant has been estimated with the following weighted-average assumptions.
Expected volatility 1
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (years) 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk free interest rate 3
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years ended December 31,
2010
42.2%
6.5
3.0%
0.0%
2009
68.3%
6.8
2.5%
0.0%
2008
36.6%
6.1
3.5%
0.0%
1
The expected volatility used to estimate the fair value of stock options awarded is based on a blend of: (i) historical volatility of our common stock for
periods equal to the expected term of our stock options and (ii) implied volatility of tradable forward put and call options to purchase and sell shares of
our common stock.
68
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
2
3
4
The estimate of our expected term is based on the average of (i) an assumption that all outstanding options are exercised upon achieving their full
vesting date and (ii) an assumption that all outstanding options will be exercised at the midpoint between the current date (i.e., the date awards have
ratably vested through) and their full contractual term. In determining the estimate, we considered several factors, including the historical option
exercise behavior of our employees and the terms and vesting periods of the options.
The risk free rate is determined using the implied yield currently available for zero-coupon U.S. government issuers with a remaining term equal to the
expected term of the options.
No dividend yield was assumed because we did not pay cash dividends on our common stock for any of the periods presented. See Note 18 for further
information.
Stock-Based Compensation
We grant other stock-based compensation awards such as stock-settled awards, cash-settled awards and performance-
based awards (settled in cash or shares) to certain key employees. The number of shares or units received by an employee for
performance-based awards depends on Company performance against specific performance targets and could range from 0%
to 200% of the target amount of shares originally granted. Incentive awards are subject to certain restrictions and vesting
requirements as determined by the Compensation Committee. The fair value of the shares on the grant date is amortized over
the vesting period, which is generally three years. Upon completion of the vesting period for cash-settled awards, the grantee
is entitled to receive a payment in cash based on the fair market value of the corresponding number of shares of common
stock. No monetary consideration is paid by a recipient for any incentive award. The fair value of cash-settled awards is
adjusted each quarter based on our share price. The holders of cash-settled and performance-based awards have no ownership
interest in the underlying shares of common stock until the awards vest and the shares of common stock are issued.
Stock-based compensation awards expected to be settled in cash have been classified as liabilities in the Consolidated
Balance Sheets as of December 31, 2010 and 2009.
Years ended December 31,
2010
2009
2008
Stock-Settled Awards:
Awards granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant-date fair value (per award) . . . . . . . . . . . . . . . . . .
Total fair value of vested awards distributed . . . . . . . . . . . . . . . . . . . . . . . .
Cash-Settled Awards:
Awards granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant-date fair value (per award) . . . . . . . . . . . . . . . . . .
Total fair value of vested awards distributed . . . . . . . . . . . . . . . . . . . . . . . .
Performance-Based Awards:
Awards granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant-date fair value (per award) . . . . . . . . . . . . . . . . . .
Total fair value of vested awards distributed . . . . . . . . . . . . . . . . . . . . . . . .
3.7
$ 8.47
$ 36.4
0.6
$ 8.50
4.8
$
0.1
$11.02
4.6
$
7.8
$4.21
$23.8
1.4
$4.43
$ 7.5
1.7
$6.25
$29.4
6.4
$9.46
$31.1
1.3
$9.27
$ 9.2
3.7
$9.49
$15.8
69
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
A summary of the activity of our non-vested stock-settled awards, cash-settled awards, and performance-based awards
during 2010 is presented below (performance-based awards are shown at 100% of the shares originally granted).
Stock-Settled Awards Cash-Settled Awards Performance-Based Awards
Non-vested as of January 1, 2010 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Awards
16.9
3.7
(4.4)
(1.2)
Non-vested as of December 31, 2010 . . . . . . . . . . . . . . . . . . . .
15.0
Total unrecognized compensation expense remaining . . . . . . .
$36.4
Weighted-average years expected to be recognized over . . . . .
1.3
Weighted-
Average
Grant-Date
Fair Value
(per award) Awards
Weighted-
Average
Grant-Date
Fair Value
(per award)
$ 7.55
8.47
10.09
8.50
6.96
$ 7.62
8.50
10.93
6.93
7.14
3.2
0.6
(0.6)
(0.5)
2.7
$11.4
1.2
Awards
6.8
0.1
(0.6)
(2.7)
3.6
$ 8.6
1.1
Weighted-
Average
Grant-Date
Fair Value
(per award)
$ 9.62
11.02
10.92
11.11
8.38
During the first quarter of 2010, additional performance cash awards of $19.0 were awarded under the 2009 PIP and
will be settled in shares upon vesting, which is three years from the grant date. As of December 31, 2010, due to the 2010
performance, there was $18.8 of total unrecognized compensation expense related to these awards, which is expected to be
recognized over a remaining weighted-average period of 2.3 years.
In conjunction with our annual grant of long-term incentive compensation awards, we review our estimates and
assumptions. There were no changes made during 2010. In 2009, there was an increase to our estimated forfeiture rate, as our
review of our actual forfeitures indicated a higher level of forfeitures than previously assumed.
2009 Restricted Cash Plan
In March 2009 the Compensation Committee approved the Interpublic Restricted Cash Plan (the “Cash Plan”). Under
the Cash Plan, the Board of Directors, the Compensation Committee or the Plan Administrator may grant cash awards to
certain employees eligible to receive stock-settled and cash-settled awards. Cash awards, when granted, have a service period
vesting condition and generally vest in three years.
Cash Awards
During the years ended December 31, 2010 and 2009, the Compensation Committee granted cash awards under the
Cash Plan with a total target value of $31.6 and $28.4, respectively, and we recognized $12.8 and $4.5, respectively, in
salaries and related expenses in our Consolidated Statement of Operations.
During the years ended December 31, 2010 and 2009, the Compensation Committee granted performance awards to be
settled in cash under the 2009 PIP with a total target value of $18.5 and $31.7, respectively, and we recognized $11.4 and
$3.9, respectively, in salaries and related expenses in our Consolidated Statement of Operations.
We amortize the present value of the amount expected to vest for cash awards and performance cash awards over the
vesting period using the straight-line method, less an assumed forfeiture rate. Cash awards do not fall within the scope of the
authoritative guidance for stock compensation as they are not paid in equity and the value of the award is not correlated with
our stock price. Due to the cash nature of the payouts and the vesting period, we account for these awards in accordance with
authoritative guidance for deferred compensation arrangements.
Employee Stock Purchase Plans
The Interpublic Group of Companies Employee Stock Purchase Plan (2006) (the “2006 Plan”) became active April 1,
2007. Under the 2006 Plan, eligible employees may purchase our common stock through payroll deductions not exceeding
70
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
10% of their eligible compensation or 900 (actual number) shares each offering period. The price an employee pays for a
share of common stock under the 2006 Plan is 90% of the lesser of the average market price of a share on the first business
day of the offering period or the average market price of a share on the last business day of the offering period of three
months. An aggregate of 15.0 shares are reserved for issuance under the 2006 Plan, of which 1.7 shares have been issued
through December 31, 2010.
Note 12: Fair Value Measurements
Authoritative guidance for fair value measurements establishes a fair value hierarchy which requires us to maximize the
use of observable inputs and minimize the use of unobservable inputs when measuring fair value. We primarily apply the
market approach for recurring fair value measurements. There are three levels of inputs that may be used to measure fair value:
Level 1
Level 2
Level 3
Unadjusted quoted prices in active markets for identical assets or liabilities. An active market for the asset
or liability is a market in which transactions for the asset or liability occur with sufficient frequency and
volume to provide pricing information on an ongoing basis.
Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted
prices in markets that are not active; or other inputs that are observable or can be corroborated by
observable market data for substantially the full term of the assets or liabilities.
Unobservable inputs that are supported by little or no market activity and that are significant to the fair
value of the assets or liabilities.
There were no changes to our valuation techniques used to measure the fair value of assets and liabilities on a recurring
basis during 2010 as compared to the prior year. The following tables present information about our assets and liabilities
measured at fair value on a recurring basis as of December 31, 2010 and December 31, 2009, and indicates the fair value
hierarchy of the valuation techniques utilized to determine such fair value.
December 31, 2010
Level 1
Level 2 Level 3
Total
Balance Sheet Classification
Assets
Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term marketable securities . . . . . . . . . . . . . . . . . . . . .
Long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,744.4
13.7
1.3
$ 0.0
0.0
13.8
$ 0.0
0.0
0.0
$1,744.4 Cash and cash equivalents
13.7 Marketable securities
15.1 Other assets
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,759.4
$13.8
$ 0.0
$1,773.2
As a percentage of total assets . . . . . . . . . . . . . . . . . . . . . . .
13.5% 0.1% 0.0%
13.6%
Liabilities
Mandatorily redeemable noncontrolling interests 1
. . . . . . .
$
0.0
$ 0.0
$52.0
$
52.0
December 31, 2009
Level 1
Level 2 Level 3
Total
Balance Sheet Classification
Assets
Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term marketable securities . . . . . . . . . . . . . . . . . . . . .
Long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swap agreements 2 . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency derivatives 3
. . . . . . . . . . . . . . . . . . . . . . .
$1,678.2
10.9
1.3
0.0
0.0
$ 0.0
0.0
13.8
1.4
0.0
$ 0.0
0.0
0.0
0.0
0.6
$1,678.2 Cash and cash equivalents
10.9 Marketable securities
15.1 Other assets
1.4 Other assets
0.6 Other assets
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,690.4
$15.2
$ 0.6
$1,706.2
As a percentage of total assets . . . . . . . . . . . . . . . . . . . . . . .
13.8% 0.1% 0.0%
13.9%
Liabilities
Mandatorily redeemable noncontrolling interests 1
. . . . . . .
$
0.0
$ 0.0
$47.8
$
47.8
71
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
1
2
3
Relates to unconditional obligations to purchase additional noncontrolling equity shares of consolidated subsidiaries. Fair value measurement of the
obligation was based upon the amount payable as if the forward contracts were settled. The amount redeemable within the next twelve months is
classified in accrued liabilities; any interests redeemable thereafter are classified in other non-current liabilities.
Our interest rate swap agreements were fair value hedges whose fair value was derived from the present value of future cash flows using valuation
models that were based on readily observable market data such as interest rates and yield curves. In February 2010, we terminated all of our interest rate
swap agreements.
Fair value is derived from changes in market value of obligations denominated in foreign currency based on an internal valuation model.
The following table presents additional information about assets and liabilities measured at fair value on a recurring
basis and for which we utilize Level 3 inputs to determine fair value.
Year ended December 31, 2010
Year ended December 31, 2009
Assets
Liabilities
Assets
Foreign currency
derivatives
Mandatorily
redeemable
noncontrolling
interests
Auction-rate
securities
Foreign
currency
derivatives
Liabilities
Mandatorily
redeemable
noncontrolling
interests
Balance at beginning of period . . . . . . . . . . . . . . . . . . . .
Level 3 (reductions) additions . . . . . . . . . . . . . . . .
Realized losses included in net income . . . . . . . . .
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . .
$ 0.6
0.0
(0.6)
$ 0.0
$47.8
(0.2)
(4.4)
$52.0
$ 6.7
(6.3)
(0.4)
$ 0.0
$ 0.8
0.0
(0.2)
$ 0.6
$21.6
22.5
(3.7)
$47.8
Level 3 reductions relate to payments made related to unconditional obligations to purchase additional equity interests
in previous acquisitions for cash. Additionally, in 2009, we sold our entire position in asset-backed auction-rate securities.
Level 3 additions relate to unconditional obligations to purchase additional equity interests in previous acquisitions for cash
in future periods. Realized losses included in net income for foreign currency derivatives and auction-rate securities are
reported as a component of other income, net in the Consolidated Statements of Operations. Realized losses included in net
income for mandatorily redeemable noncontrolling interests are reported as a component of interest expense in the
Consolidated Statements of Operations.
Gross unrealized and realized gains and losses for our long-term investments and short-term marketable securities are
listed below.
Years ended December 31,
2010
2009
2008
Reported in comprehensive income
Unrealized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reported in other income, net
Realized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$0.5
0.0
$0.2
0.0
$0.9
0.5
$1.0
0.6
$0.3
7.4
$0.4
3.4
Note 13: Employee Benefits
Pension Plans
We have a defined benefit pension plan (the “Domestic Plan”) that consists of approximately 4,300 participants and has
been closed to new participants since March 31, 1998. We also have numerous plans outside the U.S., some of which are
funded, while others provide payments at the time of retirement or termination under applicable labor laws or agreements.
The Interpublic Pension Plan in the U.K. (the “U.K. Pension Plan”) is a defined benefit plan and is our most material foreign
pension plan in terms of the benefit obligation and plan assets. Differences between the aggregate balance sheet amounts
listed in the tables below and the totals reported in our Consolidated Balance Sheets and our Consolidated Statements of
Stockholders’ Equity and Comprehensive Income relate to the non-material foreign plans.
72
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Postretirement Benefit Plans
Some of our domestic subsidiaries provide postretirement health benefits and postretirement life insurance to eligible
employees and, in certain cases, their dependents. These plans consist of approximately 2,800 participants and are closed to
new participants. Our postretirement health benefits plans are unfunded, and we pay claims as presented by the plans’
administrator. The postretirement life insurance plan is insured, and we pay premiums to the plan administrator.
Pension and Postretirement Benefit Obligation
The change in the benefit obligation, the change in plan assets, the funded status and amounts recognized for the
domestic pension plans, the principal foreign pension plans and the postretirement benefit plans are listed below.
December 31,
Benefit Obligation
Projected benefit obligation as of January 1 . . . . . . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan participant contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial losses (gains) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailments and settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Domestic
Pension Plans
Foreign
Pension Plans
Postretirement
Benefit Plans
2010
2009
2010
2009
2010
2009
$139.6
0.0
7.3
(16.6)
0.0
0.6
0.0
0.0
0.0
$140.5
0.0
8.0
(11.9)
0.0
4.5
(1.5)
0.0
0.0
$ 464.0
9.7
22.8
(21.1)
0.7
(2.3)
(12.2)
(15.1)
(15.4)
$ 414.3
11.7
23.2
(22.5)
2.2
8.8
(17.7)
33.4
10.6
$ 55.1
0.3
2.8
(7.0)
1.5
(0.9)
0.0
0.0
0.0
$ 57.5
0.4
3.1
(6.3)
1.7
(1.4)
0.0
0.0
0.1
Projected benefit obligation as of December 31 . . . . . . . . . . . . . . . . . . .
$130.9
$139.6
$ 431.1
$ 464.0
$ 51.8
$ 55.1
Fair Value of Plan Assets
Fair value of plan assets as of January 1 . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan participant contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 91.1
11.2
9.6
0.0
(16.6)
0.0
0.0
0.0
$ 95.8
8.6
0.1
0.0
(11.9)
(1.5)
0.0
0.0
$ 300.2
28.3
28.1
0.7
(21.1)
(12.2)
(7.4)
(4.5)
$ 254.4
24.6
31.9
2.2
(22.5)
(17.3)
25.9
1.0
$ 0.0
0.0
5.5
1.5
(7.0)
0.0
0.0
0.0
$ 0.0
0.0
5.0
1.7
(6.7)
0.0
0.0
0.0
Fair value of plan assets as of December 31 . . . . . . . . . . . . . . . . . . . . .
$ 95.3
$ 91.1
$ 312.1
$ 300.2
$ 0.0
$ 0.0
Funded status of the plans at December 31 . . . . . . . . . . . . . . . . . . . .
$ (35.6)
$ (48.5) $(119.0) $(163.8) $(51.8)
$(55.1)
December 31,
Domestic
Pension Plans
Foreign
Pension Plans
Postretirement
Benefit Plans
2010
2009
2010
2009
2010
2009
Amounts recognized in Consolidated Balance Sheets
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current asset
Current liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
0.0
0.0
(35.6)
$
2.7
0.0
(51.2)
$
8.1
(9.3)
(117.8)
$
6.6
(10.3)
(160.1)
$ 0.0
(4.5)
(47.3)
$ 0.0
(5.3)
(49.8)
Net liability recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (35.6)
$ (48.5) $(119.0) $(163.8) $(51.8)
$(55.1)
Accumulated benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$130.9
$139.6
$ 408.8
$ 438.0
Amounts recognized in Accumulated Other Comprehensive
Loss, net
Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost (credit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transition obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 55.5
0.1
0.0
$ 67.7
0.1
0.0
$ 32.3
1.6
0.0
$ 50.6
2.3
0.1
$ 5.7
(0.4)
0.3
$ 6.6
(0.5)
0.5
Total amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 55.6
$ 67.8
$ 33.9
$ 53.0
$ 5.6
$ 6.6
73
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
In 2011, we estimate that we will recognize $6.9, $0.7 and $0.1 of net actuarial losses from accumulated other
comprehensive loss, net to net periodic cost related to our domestic pension, foreign pension and postretirement benefit
plans, respectively.
December 31,
Pension plans with underfunded or unfunded
accumulated benefit obligation
Domestic
Pension Plans
Foreign Pension Plans
2010
2009
2010
2009
Aggregate projected benefit obligation . . . . . . . . . .
Aggregate accumulated benefit obligation . . . . . . .
Aggregate fair value of plan assets . . . . . . . . . . . . .
$130.9
130.9
95.3
$130.1
130.1
78.9
$411.5
394.4
285.7
$448.5
427.2
278.5
Net Periodic Cost
The components of net periodic benefit cost and key assumptions are listed below.
Domestic Pension Plans
Foreign Pension Plans
Postretirement Benefit Plans
Years ended December 31,
2010
2009
2008
2010
2009
2008
2010
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . .
Curtailment and settlement losses (gains)
. . . . . .
Amortization of:
$ 0.0
7.3
(7.0)
0.0
$ 0.0
8.0
(7.4)
0.0
$ 0.0
8.4
(10.4)
0.1
$ 9.7
22.8
(17.0)
1.4
$ 11.7
23.2
(13.7)
2.5
$ 13.3
26.4
(23.9)
(1.0)
$ 0.3
2.8
0.0
0.0
2009
$ 0.4
3.1
0.0
0.0
2008
$ 0.4
3.2
0.0
0.0
Transition obligation . . . . . . . . . . . . . . . . . . .
Prior service cost (credit) . . . . . . . . . . . . . . .
Unrecognized actuarial losses . . . . . . . . . . . .
0.0
0.0
8.6
0.0
0.1
9.8
0.0
0.0
5.7
0.0
0.2
1.9
0.0
0.2
2.3
0.0
0.3
0.7
0.2
(0.1)
0.0
0.1
(0.1)
0.0
0.2
(0.1)
0.0
Net periodic cost . . . . . . . . . . . . . . . . . .
$ 8.9
$10.5
$ 3.8
$ 19.0
$ 26.2
$ 15.8
$ 3.2
$ 3.5
$ 3.7
Assumptions
Years ended December 31,
2010
2009
2008
2010
2009
2008
2010
2009
2008
Domestic Pension Plans
Foreign Pension Plans
Postretirement Benefit Plans
Net periodic cost
Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . .
Benefit obligation
Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . .
Healthcare cost trend rate assumed for next year
Initial rate (weighted-average) . . . . . . . . . . . . . . . .
Year ultimate rate is reached . . . . . . . . . . . . . . . . .
Ultimate rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5.51% 6.01% 5.89% 5.50% 5.54% 5.31% 5.50% 6.00% 6.00%
4.43% 4.41% 3.79% N/A
N/A
7.49% 8.16% 8.15% 5.84% 5.05% 6.95% N/A
N/A
N/A
N/A
N/A
N/A
N/A
5.50% 5.53% 6.01% 5.45% 5.51% 5.38% 5.50% 5.50% 6.00%
N/A
4.34% 4.43% 3.38% N/A
N/A
N/A
N/A
N/A
8.50% 8.00% 8.50%
2017
5.50% 5.50% 5.50%
2015
2015
Discount Rates – We determined our discount rates based on a bond-yield curve approach which uses discount rate
models that apply a consistent methodology to constructing a universe of high-quality AA-rated corporate bonds. Utilizing
each country's bond universe, AA spot rate yield curves are derived, and the plans' cash flows are applied to those spot rate
yield curves to calculate a discount rate. In countries where markets for high-quality long-term AA corporate bonds are not
well developed, a portfolio of long-term government bonds is used as a basis to develop hypothetical corporate bond
yields, which serve as a basis to derive the discount rate. The average duration of our domestic pension and postretirement
benefit obligations were 9 years as of December 31, 2010.
74
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
On December 31, 2010 we changed from using a bond-yield curve approach, as described above, to a bond selection/
settlement approach for our domestic pension and postretirement plans, as well as for our foreign pension plans located in the
United Kingdom. We believe the new approach provides a better estimate of the discount rate because it reflects the
approach the company would use if actually acquiring a portfolio of bonds to immunize, or effectively settle our obligation.
Using the bond selection/settlement approach, we determine the discount rate by selecting a portfolio of AA-rated corporate
bonds appropriate to provide for the projected benefit payments. For our domestic plans, this change in our discount rate
selection process resulted in a decrease to our pension and postretirement obligation of $8.6 and an increase to other
comprehensive income of $5.0, net of tax. For our foreign plans, this change resulted in a decrease of $18.3 to our pension
obligation and an increase to other comprehensive income of $18.3, net of tax. This change did not impact our pension and
postretirement benefit costs for 2010. We do not expect that this change will have a significant impact to our consolidated
results of operations in future years.
Expected Return on Assets – Our expected rate of return is determined at the beginning of each year and considers asset
class index returns over various market and economic conditions, current and expected market conditions, risk premiums
associated with asset classes and long-term inflation rates. We determine both a short-term and long-term view and then
select a long-term rate of return assumption that matches the duration of our liabilities.
Fair Value of Pension Plan Assets
The following table presents the fair value of our domestic and foreign pension plan assets as of December 31, 2010 and
2009, and indicates the fair value hierarchy of the valuation techniques utilized to determine such fair value. See Note 12 for
a description of the fair value hierarchy.
Asset Class
Level 1
Level 2
Level 3
Total
Level 1
Level 2
Level 3
Total
Investment funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other
$19.5
0.0
13.3
$289.1
25.1
3.2
$53.9
0.0
3.3
$362.5
25.1
19.8
$22.3
0.0
14.9
$279.0
31.3
0.0
$38.6
0.0
5.2
$339.9
31.3
20.1
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$32.8
$317.4
$57.2
$407.4
$37.2
$310.3
$43.8
$391.3
December 31, 2010
December 31, 2009
Investment funds include mutual funds, common/collective trusts, hedge funds and other commingled assets that are
invested in equity and fixed income securities. Mutual funds, which are publicly traded, are primarily valued using recently
reported sales prices. Other investment funds, which are not publicly traded, are valued based on the net asset value of shares
held by the plan at year end, which reflects the fair value of the underlying investments. Insurance contracts are valued based
on cash surrender value of the contract. Other investments primarily include cash and cash equivalents, equity securities,
fixed income securities such as government and investment-grade corporate bonds, and investments in limited partnerships.
The following table presents additional information about domestic and foreign pension plan assets for which we utilize
Level 3 inputs to determine fair value.
Year ended December 31, 2010
Year ended December 31, 2009
Investment
Funds
Other
Total
Investment
Funds
Other
Total
Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$38.6
$ 5.2
$43.8
$43.1
$ 5.3
$48.4
Actual return on assets:
Assets sold during the year . . . . . . . . . . . . . . . . . . . . . . . .
Assets still held at year end . . . . . . . . . . . . . . . . . . . . . . . .
Net purchases, sales and settlements . . . . . . . . . . . . . . . . . . . . .
Transfers in/out of Level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(0.4)
6.5
3.0
6.2
(0.2)
0.2
(1.5)
(0.4)
(0.6)
6.7
1.5
5.8
0.1
0.1
(4.7)
0.0
0.1
0.7
(0.9)
0.0
0.2
0.8
(5.6)
0.0
Balance at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$53.9
$ 3.3
$57.2
$38.6
$ 5.2
$43.8
75
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Asset Allocation
The primary investment goal for our plans’ assets is to maximize total asset returns while ensuring the plans’ assets are
available to fund the plans’ liabilities as they become due. The plans’ assets in aggregate and at the individual portfolio level
are invested so that total portfolio risk exposure and risk-adjusted returns best achieve this objective. The aggregate amount
of our own stock held as investment for our domestic and foreign pension funds is considered negligible relative to the total
fund assets. As of December 31, 2010, target asset allocations for 2011 as well as actual asset allocations are listed below.
Asset Class
2011 Target Allocation
Domestic
Foreign
Domestic
Foreign
2010
2009
2010
2009
December 31,
Equity securities . . . . . . . . . . . . . . . . . . . . .
Fixed income securities . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
37%
45%
5%
13%
24%
43%
4%
29%
36% 30% 23% 20%
42% 37% 49% 48%
5%
1%
17% 27% 26% 31%
2%
6%
Total
. . . . . . . . . . . . . . . . . . . . . . . . . .
100%
100% 100% 100% 100% 100%
Cash Flows
For 2011, we expect to contribute $12.1 and $22.8 to our domestic and foreign pension plans, respectively. During
2010, we contributed $9.6 and $28.1 to our domestic and foreign pension plans, respectively. The following estimated future
benefit payments, which reflect future service, as appropriate, are expected to be paid in the years indicated below.
Years
Domestic
Pension Plans
Foreign
Pension Plans
Postretirement
Benefit Plans
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 - 2020 . . . . . . . . . . . . . . . . . . . . . .
$11.3
10.9
10.8
10.2
10.3
46.8
$ 22.9
23.7
24.4
27.5
28.0
149.4
$ 5.0
5.0
4.8
4.7
4.5
21.2
The estimated future payments for our postretirement benefit plans are before any estimated federal subsidies expected
to be received under the Medicare Prescription Drug, Improvement and Modernization Act of 2003. Federal subsidies are
estimated to range from $0.6 in 2011 to $0.7 in 2015 and are estimated to be $1.9 for the period 2016-2020.
Savings Plans
We sponsor defined contribution plans (the “Savings Plans”) that cover substantially all domestic employees. The
Savings Plans permit participants to make contributions on a pre-tax and/or after-tax basis and allows participants to choose
among various investment alternatives. We match a portion of participant contributions based upon their years of service.
Amounts expensed for the Savings Plans for 2010, 2009 and 2008 were $34.3, $35.1 and $29.6, respectively. Expense
includes a discretionary Company contribution of $3.6, $3.8 and $4.0 offset by participant forfeitures of $2.4, $2.7 and $7.8
in 2010, 2009 and 2008, respectively. In addition, we maintain defined contribution plans in various foreign countries and
contributed $26.2, $25.0 and $28.7 to these plans in 2010, 2009 and 2008, respectively.
Deferred Compensation and Benefit Arrangements
We have deferred compensation arrangements which (i) permit certain of our key officers and employees to defer a
portion of their salary or incentive compensation, or (ii) require us to contribute an amount to the participant’s account. The
arrangements typically provide that the participant will receive the amounts deferred plus interest upon attaining certain
conditions, such as completing a certain number of years of service or upon retirement or termination. As of December 31,
2010 and 2009, the deferred compensation liability balance was $104.2 and $100.3, respectively. Amounts expensed for
deferred compensation arrangements in 2010, 2009 and 2008 were $14.1, $11.6 and $5.7, respectively.
76
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
We have deferred benefit arrangements with certain key officers and employees that provide participants with an annual
payment, payable when the participant attains a certain age and after the participant’s employment has terminated. The
deferred benefit liability was $177.1 and $178.2 as of December 31, 2010 and 2009, respectively. Amounts expensed for
deferred benefit arrangements in 2010, 2009 and 2008 were $12.9, $12.0 and $14.9, respectively.
We have purchased life insurance policies on participants’ lives to assist in the funding of the related deferred
compensation and deferred benefit liabilities. As of December 31, 2010 and 2009, the cash surrender value of these policies
was $123.2 and $119.4, respectively. In addition to the life insurance policies, certain investments are held for the purpose of
paying the deferred compensation and deferred benefit liabilities. These investments, along with the life insurance policies,
are held in a separate revocable trust for the purpose of paying the deferred compensation and the deferred benefit
arrangement liabilities. As of December 31, 2010 and 2009, the value of such investments in the trust was $16.5 and $34.8,
respectively. The short-term investments are included in cash and cash equivalents, and the long-term investments and cash
surrender value of the policies are included in other assets.
Long-Term Disability Plan
We have a long-term disability plan which provides income replacement benefits to eligible participants who are unable
to perform their job duties during the first 24 months of disability. Income replacement benefits are continued thereafter if
the participant is unable to perform any job related to his or her education, training or experience. As all income replacement
benefits are fully insured, no related obligation is required as of December 31, 2010 and 2009. In addition to income
replacement benefits, plan participants may remain covered for certain health and life insurance benefits up to age 65 and as
such, we have recorded an obligation of $10.2 and $6.3 as of December 31, 2010 and 2009, respectively.
Note 14: Segment Information
As of December 31, 2010, we have two reportable segments: IAN, which is comprised of McCann Worldgroup,
Draftfcb, Lowe, Mediabrands and our domestic integrated agencies, and CMG, which is comprised of a number of our
specialist marketing services offerings. We also report results for the “Corporate and other” group.
Within IAN, our agencies provide a comprehensive array of global communications and marketing services, each
offering a distinctive range of solutions for our clients. In addition, our domestic integrated agencies,
including
Campbell-Ewald, Hill Holliday and Mullen, provide a full range of advertising, marketing communications services and/or
marketing services and partner with our global operating divisions as needed. IAN’s operating divisions share similar
economic characteristics and are similar in other areas, specifically related to the nature of their services, the manner in
which the services are provided and the similarity of their respective customers.
CMG, which includes Weber Shandwick, FutureBrand, DeVries, GolinHarris, Jack Morton, and Octagon Worldwide,
provides clients with diversified services, including public relations, meeting and event production, sports and entertainment
marketing, corporate and brand identity and strategic marketing consulting. CMG shares some similarities with service lines
offered by IAN; however, on an aggregate basis, CMG has a higher proportion of arrangements for which they act as
principal, a different distribution model than IAN and different margin structure.
The profitability measure employed by our chief operating decision maker for allocating resources to operating
divisions and assessing operating division performance is operating income, excluding the impact of restructuring and other
reorganization-related charges, net and long-lived asset impairment and other charges, if applicable. With the exception of
excluding these amounts from reportable segment operating income, all segments follow the same accounting policies as
those described in Note 1.
Certain corporate and other charges are reported as a separate line item within total segment operating income and
include corporate office expenses and shared service center expenses, as well as certain other centrally managed expenses
that are not fully allocated to operating divisions. Salaries and related expenses include salaries, long-term incentive awards,
annual bonuses and other miscellaneous benefits for corporate office employees. Office and general expenses primarily
77
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
include professional fees related to internal control compliance, financial statement audits and legal, information technology
and other consulting services, which are engaged and managed through the corporate office. In addition, office and general
expenses also include rental expense and depreciation of leasehold improvements for properties occupied by corporate office
employees. A portion of these expenses are allocated to operating divisions based on a formula that uses the planned
revenues of each of the operating units. Amounts allocated also include specific charges for information technology-related
projects, which are allocated based on utilization.
Summarized financial information concerning our reportable segments is shown in the table below.
Years ended December 31,
2010
2009
2008
Revenue:
IAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CMG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 5,518.0
1,013.9
$ 5,112.5
915.1
$5,870.7
1,092.0
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 6,531.9
$ 6,027.6
$6,962.7
Segment operating income:
IAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CMG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate and other
$
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring and other reorganization-related charges, net
. . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
619.3
78.6
(145.3)
552.6
(3.9)
(139.7)
28.7
12.9
$
425.9
70.6
(150.6)
345.9
(4.6)
(155.6)
35.0
11.7
$ 690.8
86.6
(170.6)
606.8
(17.1)
(211.9)
90.6
3.1
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
450.6
$
232.4
$ 471.5
Depreciation and amortization of fixed assets and intangible assets:
IAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CMG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate and other
$
117.3
13.6
17.5
$
132.3
14.3
23.3
$ 132.9
15.7
24.7
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
148.4
$
169.9
$ 173.3
Capital expenditures:
IAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CMG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate and other
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
83.5
6.9
5.9
96.3
$
$
50.0
5.7
11.4
67.1
$ 112.5
13.5
12.4
$ 138.4
Total assets:
IAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CMG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate and other
$10,553.6
858.6
1,658.6
$ 9,763.9
897.8
1,601.4
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$13,070.8
$12,263.1
December 31,
2010
2009
78
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Revenue and long-lived assets, excluding intangible assets, are presented by major geographic area in the table below.
Revenue
Years ended December 31,
Long-Lived Assets
December 31,
2010
2009
2008
2010
2009
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$3,709.5
$3,372.3
$3,786.3
$480.6
$489.2
International:
United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . .
Continental Europe . . . . . . . . . . . . . . . . . . . . . . .
Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Latin America . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
469.6
863.2
639.8
388.3
461.5
458.5
922.2
575.4
307.3
391.9
Total international . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,822.4
2,655.3
612.9
1,150.4
657.3
353.4
402.4
3,176.4
47.4
85.2
82.1
57.8
38.4
49.6
98.1
76.0
36.8
39.4
310.9
299.9
Total consolidated . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$6,531.9
$6,027.6
$6,962.7
$791.5
$789.1
Revenue is primarily attributed to geographic areas based on where the services are performed. Furniture, equipment
and leasehold improvements are allocated based upon physical location. Other assets and investments are allocated based on
the location of the related operations.
Note 15: Commitments and Contingencies
Leases
We lease office premises and equipment. Where leases contain escalation clauses or concessions, such as rent holidays
and landlord/tenant incentives or allowances, the impact of such adjustments is recognized on a straight-line basis over the
minimum lease period. Certain leases provide for renewal options and require the payment of real estate taxes or other
occupancy costs, which are also subject to escalation clauses. Net rent expense is listed in the table below.
Gross rent expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third-party sublease rental income . . . . . . . . . . . . . . .
$365.2
(20.0)
$391.5
(26.8)
$389.4
(24.9)
Net rent expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$345.2
$364.7
$364.5
Years ended December 31,
2010
2009
2008
Cash amounts for future minimum lease commitments for office premises and equipment under non-cancelable leases,
along with minimum sublease rental income to be received under non-cancelable subleases, are listed in the table below.
Period
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter
Rent
Obligations
$ 322.1
269.0
230.9
181.3
148.1
509.0
Sublease
Rental
Income
$ (34.2)
(26.8)
(24.1)
(12.4)
(5.6)
(1.5)
Net Rent
$ 287.9
242.2
206.8
168.9
142.5
507.5
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,660.4
$(104.6)
$1,555.8
79
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Guarantees
We have guarantees of certain obligations of our subsidiaries relating principally to credit facilities, certain media
payables and operating leases of certain subsidiaries. The amount of parent company guarantees on lease obligations was
$376.8 and $394.9 as of December 31, 2010 and 2009, respectively, and the amount of parent company guarantees primarily
relating to credit facilities was $395.0 and $374.4 as of December 31, 2010 and 2009, respectively. In the event of
non-payment by the applicable subsidiary of the obligations covered by a guarantee, we would be obligated to pay the
amounts covered by that guarantee. As of December 31, 2010, there are no material assets pledged as security for such parent
company guarantees.
Contingent Acquisition Obligations
The following table details the estimated future contingent acquisition obligations payable in cash as of December 31,
2010. The estimated amounts listed would be paid in the event of exercise at the earliest exercise date. See Note 5 for further
information relating to the payment structure of our acquisitions. All payments are contingent upon achieving projected
operating performance targets and satisfying other conditions specified in the related agreements and are subject to revisions
as the earn-out periods progress.
Deferred acquisition payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Redeemable noncontrolling interests and call options with
affiliates 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total contingent acquisition payments . . . . . . . . . . . . . . . . . . . .
Less: cash compensation expense included above . . . . . . . . . . . . . . . .
2011
2012
2013
2014
2015 Thereafter
Total
$ 62.7
$ 2.5
$ 1.8
$ 4.1
$0.4
$1.6
$ 73.1
53.2
115.9
2.5
65.7
68.2
2.2
30.5
32.3
0.2
6.1
10.2
0.1
0.3
0.7
0.1
3.7
5.3
0.1
159.5
232.6
5.2
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$113.4
$66.0
$32.1
$10.1
$0.6
$5.2
$227.4
1 We have entered into certain acquisitions that contain both redeemable noncontrolling interests and call options with similar terms and conditions. In
such instances, we have included the related estimated contingent acquisition obligation in the period when the earliest related option is exercisable. We
have certain redeemable noncontrolling interests that are exercisable at the discretion of the noncontrolling equity owners as of December 31, 2010.
These estimated acquisition payments of $21.1 have been included within the total payments expected to be made in 2011 in the table. If not made in
2011, they will continue to carry forward into 2012 or beyond until they are exercised or expire. Redeemable noncontrolling interests are included in the
table at current exercise price payable in cash, not at applicable redemption value in accordance with the authoritative guidance for classification and
measurement of redeemable securities.
Legal Matters
We are involved in legal proceedings, and subject to investigations, inspections, audits, inquiries and similar actions by
governmental authorities, arising in the normal course of our business. While any litigation or such governmental proceeding
contains an element of uncertainty, we do not believe that the outcome of such proceedings will have a material adverse
effect on our financial condition, results of operations or cash flows.
Note 16: Recent Accounting Standards
In December 2010, the Financial Accounting Standards Board (“FASB”) issued amended guidance for performing
goodwill impairment tests, which will be effective for us beginning January 1, 2011. The amended guidance requires
reporting units with zero or negative carrying amounts to be assessed to determine if it is more likely than not that goodwill
impairment exists. As part of this assessment, entities should consider all qualitative factors that could impact the carrying
value. We do not expect the adoption of this guidance to have a significant impact on our Consolidated Financial Statements.
In March 2010, the Emerging Issues Task Force (“EITF”) reached a consensus related to guidance when applying the
milestone method of revenue recognition. The consensus was issued by the FASB as an update to authoritative guidance for
revenue recognition and will be effective for us beginning January 1, 2011. The amended guidance provides criteria for
80
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
identifying those deliverables in an arrangement that meet the definition of a milestone. In addition, the amended guidance
includes enhanced quantitative and qualitative disclosures about the arrangements when an entity recognizes revenue using
the milestone method. We do not expect the adoption of this guidance to have a significant impact on our Consolidated
Financial Statements.
In February 2010, the FASB issued amended guidance for subsequent events, which was effective for us in February
2010. In accordance with the revised guidance, an SEC filer no longer is required to disclose the date through which
subsequent events have been evaluated in issued and revised financial statements. The adoption of the revised guidance did
not have a material impact on our Consolidated Financial Statements.
In January 2010, the FASB issued amended guidance to enhance disclosure requirements related to fair value
measurements. The amended guidance for Level 1 and Level 2 fair value measurements was effective for us January 1, 2010.
The amended guidance for Level 3 fair value measurements will be effective for us beginning January 1, 2011. The guidance
requires disclosures of amounts and reasons for transfers in and out of Level 1 and Level 2 recurring fair value measurements
as well as additional information related to activities in the reconciliation of Level 3 fair value measurements. The guidance
expanded the disclosures related to the level of disaggregation of assets and liabilities and information about inputs and
valuation techniques. The adoption of the guidance for Level 1 and Level 2 fair value measurements did not have a material
impact on our Consolidated Financial Statements. We do not expect the adoption of the guidance related to Level 3 fair value
measurements to have a significant impact on our Consolidated Financial Statements.
In January 2010, the FASB issued amended authoritative guidance related to consolidations when there is a decrease in
ownership. The guidance was effective for us January 1, 2010. Specifically, the amendment clarifies the scope of the existing
guidance and increases the disclosure requirements when a subsidiary is deconsolidated or when a group of assets is
de-recognized. The adoption of the amended guidance did not have a significant impact on our Consolidated Financial
Statements.
In December 2009, the FASB amended authoritative guidance related to accounting for transfers and servicing of
financial assets and extinguishments of liabilities. The guidance was effective for us January 1, 2010. The guidance
eliminates the concept of a qualifying special-purpose entity and changes the criteria for derecognizing financial assets. In
addition, the guidance requires additional disclosures related to a company’s continued involvement with financial assets that
have been transferred. The adoption of this amended guidance did not have a significant impact on our Consolidated
Financial Statements.
In December 2009, the FASB amended authoritative guidance for consolidating variable interest entities. The guidance
was effective for us January 1, 2010. Specifically, the guidance revises factors that should be considered by a reporting entity
when determining whether an entity that is insufficiently capitalized or is not controlled through voting (or similar rights)
should be consolidated. This guidance also includes revised financial statement disclosures regarding the reporting entity’s
involvement, including significant risk exposures as a result of that involvement, and the impact the relationship has on the
reporting entity’s financial statements. The adoption of this amended guidance did not have a significant impact on our
Consolidated Financial Statements.
In September 2009, the EITF reached a consensus related to revenue arrangements with multiple deliverables. The
consensus was issued by the FASB as an update to authoritative guidance for revenue recognition and will be effective for us
beginning January 1, 2011. The updated guidance revises how the estimated selling price of each deliverable in a multiple
element arrangement is determined when the deliverables do not have stand-alone value. In addition, the guidance requires
additional disclosures about the methods and assumptions used to evaluate multiple element arrangements and to identify the
significant deliverables within those arrangements. We do not expect the amended guidance to have a significant impact on
our Consolidated Financial Statements.
81
Notes to Consolidated Financial Statements – (continued)
(Amounts in Millions, Except Per Share Amounts)
Note 17: Results by Quarter (Unaudited)
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and related expenses . . . . . . . . .
Office and general expenses . . . . . . . . . .
Restructuring and other reorganization-
related charges (reversals), net
. . . . . .
Operating (loss) income . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . .
Total (expenses) and other income . . . . .
(Benefit of) provision for income
taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (loss) income . . . . . . . . . . . . . . . . . .
Net (loss) income available to IPG
Three Months Ended
March 31,
Three Months Ended
June 30,
Three Months Ended
September 30,
Three Months Ended
December 31,
2010
2009
2010
2009
2010
2009
2010
2009
$1,341.3
979.3
421.1
$1,325.3
996.5
410.9
$1,617.8
991.0
449.0
$1,474.4
968.4
409.1
$1,560.8
1,007.1
452.1
$1,426.7
943.5
425.4
$2,012.0
1,139.6
540.1
$1,801.2
1,052.8
475.1
0.3
(59.4)
0.5
(25.6)
(15.3)
(70.3)
(0.2)
(81.9)
4.9
(17.6)
(25.4)
(73.6)
0.6
177.2
(2.1)
(31.0)
63.3
83.1
0.0
96.9
(23.3)
(60.3)
3.7
31.4
1.4
100.2
(3.1)
(31.0)
24.4
45.6
(0.5)
58.3
1.0
(29.2)
3.7
25.9
1.6
330.7
17.6
(10.5)
98.9
222.8
5.3
268.0
29.1
(1.8)
108.1
159.7
common stockholders . . . . . . . . . . . . .
$ (71.5) $ (73.9) $ 105.3
$
20.9
$
42.4
$
17.2
$ 195.0
$ 129.4
(Loss) earnings per share available to
IPG common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . .
$ (0.15) $ (0.16) $
$ (0.15) $ (0.16) $
0.22
0.15
$
$
0.04
0.04
$
$
0.09
0.08
$
$
0.04
0.03
$
$
0.41
0.36
$
$
0.27
0.24
Note 18: Subsequent Events
On February 24, 2011 our Board of Directors (“Board”) authorized a program to repurchase from time to time up to
$300.0 of our common stock. We may effect such repurchases through open market purchases, trading plans established in
accordance with SEC rules, derivative transactions or other means. The timing and amount of repurchases under the
authorization will depend on market conditions and our other funding requirements. The share repurchase program has no
expiration date.
In addition, our Board declared a dividend of $0.06 per share on our common shares, payable on March 25, 2011 to
holders of record at the close of business on March 11, 2011, and we intend to resume quarterly common stock dividend
payments thereafter.
82
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Not applicable.
Item 9A. Controls and Procedures
Evaluation of disclosure controls and procedures
In connection with the preparation of this Annual Report on Form 10-K for the year ended December 31, 2010, we have
carried out an evaluation under the supervision of, and with the participation of, our management, including the Chief
Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and
procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended
(the “Exchange Act”)). Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded
(1) that the disclosure controls and procedures were effective as of December 31, 2010 to provide reasonable assurance that
information required to be disclosed in reports that we file or submit under the Exchange Act is recorded, processed,
summarized and reported within the time periods specified in SEC rules and forms and (2) that the disclosure controls and
procedures were effective as of December 31, 2010 to provide reasonable assurance that information required to be disclosed
in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including
the principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required
disclosure.
There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the
possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective
disclosure controls and procedures can only provide reasonable assurance of achieving their control objectives.
Management’s report on internal control over financial reporting
Management is responsible for establishing and maintaining adequate internal control over financial reporting, as such
term is defined in Exchange Act Rule 13a-15(f). Management (with the participation of our Chief Executive Officer and
Chief Financial Officer) conducted an evaluation of the effectiveness of internal control over financial reporting based on the
framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on this evaluation, management concluded that IPG’s internal control over financial reporting
was effective as of December 31, 2010. PricewaterhouseCoopers LLP, an independent registered public accounting firm, has
audited the effectiveness of IPG’s internal control over financial reporting as of December 31, 2010, as stated in their report
which appears in this Annual Report on Form 10-K.
Changes in internal control over financial reporting
There has been no change in internal control over financial reporting in the quarter ended December 31, 2010 that has
materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Item 9B. Other Information
Not applicable.
83
Item 10. Directors, Executive Officers and Corporate Governance
PART III
The information required by this Item is incorporated by reference to the “Election of Directors” section, the “Director
Selection Process” section, the “Code of Conduct” section, the “Principal Committees of The Board of Directors” section,
the “Audit Committee” section and the “Section 16(a) Beneficial Ownership Reporting Compliance” section of the Proxy
Statement for the Annual Meeting of Stockholders to be held on May 26, 2011 (the “Proxy Statement”), except for the
description of our Executive Officers, which appears in Part I of this Report on Form 10-K under the heading “Executive
Officers of IPG.”
New York Stock Exchange Certification
In 2010, our CEO provided the Annual CEO Certification to the New York Stock Exchange, as required under
Section 303A.12(a) of the New York Stock Exchange Listed Company Manual.
Item 11. Executive Compensation
The information required by this Item is incorporated by reference to the “Compensation of Executive Officers” section,
the “Non-Management Director Compensation” section, the “Compensation Discussion and Analysis” section and the
“Compensation and Leadership Talent Committee Report” section of the Proxy Statement.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by this Item is incorporated by reference to the “Outstanding Shares” section of the Proxy
Statement, except for information regarding the shares of common stock to be issued or which may be issued under our
equity compensation plans as of December 31, 2010, which is provided in the following table.
Equity Compensation Plan Information
Number of Shares of
Common Stock to be Issued
Upon Exercise of
Outstanding Options,
Warrants and Rights
(a) 1, 2
Weighted-Average
Exercise Price of
Outstanding Stock
Options
(b)
Number of Securities Remaining
Available for Future Issuance
Under Equity Compensation Plans
(Excluding Securities Reflected in
Column a) (c) 3
Plan Category
Equity Compensation Plans Approved by Security
Holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
27,906,739
Equity Compensation Plans Not Approved by
Security Holders 4 . . . . . . . . . . . . . . . . . . . . . . . .
577,500
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
28,484,239
$14.08
$27.53
$14.43
54,899,299
0
54,899,299
1
2
3
4
Includes a total of 3,369,023 performance-based share awards made under the 2006 and 2009 Performance Incentive Plan representing the target
number of shares to be issued to employees following the completion of the 2008-2010 performance period (the “2010 LTIP Share Awards”), the 2009-
2011 performance period (the “2011 LTIP Share Awards”) and the 2010-2012 performance period (the “2012 LTIP Share Awards”) respectively. The
computation of the weighted-average exercise price in column (b) of this table does not take the 2010 LTIP Share Awards, the 2011 LTIP Share Awards
or the 2012 LTIP Share Awards into account.
Includes a total of 2,964,685 restricted share unit and performance-based awards (“Share Unit Awards”) which may be settled in shares or cash. The
computation of the weighted-average exercise price in column (b) of this table does not take the Share Unit Awards into account. Each Share Unit
Award actually settled in cash will increase the number of shares of common stock available for issuance shown in column (c).
Includes (i) 40,848,317 shares of common stock available for issuance under the 2009 Performance Incentive Plan, (ii) 13,325,827 shares of common
stock available for issuance under the Employee Stock Purchase Plan (2006) and (iii) 725,155 shares of common stock available for issuance under the
2009 Non-Management Directors’ Stock Incentive Plan.
Consists of special stock option grants awarded to certain True North executives following our acquisition of True North (the “True North Options”).
The True North Options have an exercise price equal to the fair market value of IPG’s common stock on the date of the grant. The terms and conditions
of these stock option awards are governed by IPG’s 1997 Performance Incentive Plan. Generally, the options become exercisable between two and five
years after the date of the grant and expire ten years from the grant date.
84
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this Item is incorporated by reference to the “Review and Approval of Transactions with
Related Persons” section and the “Director Independence” section of the Proxy Statement.
Item 14. Principal Accountant Fees and Services
The information required by this Item is incorporated by reference to the “Appointment of Independent Registered
Public Accounting Firm” section of the Proxy Statement.
85
Item 15. Exhibits, Financial Statement Schedules
PART IV
(a) Listed below are all financial statements, financial statement schedules and exhibits filed as part of this Report on
Form 10-K.
1. Financial Statements:
Report of Independent Registered Public Accounting Firm
Consolidated Statements of Operations for the years ended December 31, 2010, 2009 and 2008
Consolidated Balance Sheets as of December 31, 2010 and 2009
Consolidated Statements of Cash Flows for the years ended December 31, 2010, 2009 and 2008
Consolidated Statements of Stockholders’ Equity and Comprehensive Income for the years ended
December 31, 2010, 2009 and 2008
Notes to Consolidated Financial Statements
2. Financial Statement Schedules:
All financial statement schedules are omitted because they are either not applicable or the required information is
otherwise provided.
3. Exhibits:
All exhibits, including management contracts and compensatory plans or arrangements, required pursuant to
Item 601 of Regulation S-K to be filed as part of this report or incorporated herein by reference to other documents, are
listed in the Exhibit Index that immediately precedes the exhibits filed with this Report on Form 10-K and the exhibits
transmitted to the SEC as part of the electronic filing of this Report.
86
Pursuant to the requirements of Section 13 of the Securities Exchange Act of 1934, the Registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
SIGNATURES
THE INTERPUBLIC GROUP OF COMPANIES, INC.
(Registrant)
By: /s/ Michael I. Roth
Michael I. Roth
Chairman of the Board and Chief Executive
Officer
February 25, 2011
Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below by the
following persons on behalf of the Registrant and in the capacities and on the dates indicated.
Name
/s/ Michael I. Roth
Michael I. Roth
/s/ Frank Mergenthaler
Frank Mergenthaler
/s/ Christopher F. Carroll
Christopher F. Carroll
/s/ Reginald K. Brack
Reginald K. Brack
/s/ Jocelyn Carter-Miller
Jocelyn Carter-Miller
/s/ Jill M. Considine
Jill M. Considine
/s/ Richard A. Goldstein
Richard A. Goldstein
/s/ H. John Greeniaus
H. John Greeniaus
/s/ Mary J. Steele Guilfoile
Mary J. Steele Guilfoile
/s/ William T. Kerr
William T. Kerr
/s/ David M. Thomas
David M. Thomas
Title
Chairman of the Board and
Chief Executive Officer
(Principal Executive Officer)
Executive Vice President and
Chief Financial Officer
(Principal Financial Officer)
Senior Vice President,
Controller and Chief Accounting Officer
(Principal Accounting Officer)
Director
Director
Director
Director
Director
Director
Director
Director
87
Date
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
February 25, 2011
Exhibit No.
Description
EXHIBIT INDEX
3(i)
3(ii)
4(iii)(A)
4(iii)(B)
4(iii)(C)
4(iii)(D)
4(iii)(E)
4(iii)(F)
4(iii)(G)
4(iii)(H)
4(iii)(I)
4(iii)(J)
4(iii)(K)
4(iii)(L)
Restated Certificate of Incorporation of the Registrant, as amended through October 24, 2005, is incorporated
by reference to Exhibit 3(i) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2005 filed with the SEC on November 9, 2005.
By-Laws of the Registrant, as amended through December 17, 2009, are incorporated by reference to
Exhibit 3.1 to the Registrant’s Current Report on Form 8-K filed with the SEC on December 23, 2009.
Certificate of Designations of 5.25% Series B Cumulative Convertible Perpetual Preferred Stock of the
Registrant, as filed with the Delaware Secretary of State on October 24, 2005, is incorporated by reference to
Exhibit 4.1 to the Registrant’s Current Report on Form 8-K filed with the SEC on October 24, 2005.
Senior Debt Indenture, dated as of October 20, 2000 (the “2000 Indenture”), between the Registrant and The
Bank of New York, as trustee, is incorporated by reference to Exhibit 99.1 to the Registrant’s Current Report
on Form 8-K filed with the SEC on October 24, 2000.
First Supplemental Indenture, dated as of August 22, 2001, to the 2000 Indenture, with respect to the
7.25% Senior Unsecured Notes due 2011 is incorporated by reference to Exhibit 4.2 to the Registrant’s
Registration Statement on Form S-4 filed with the SEC on December 4, 2001.
Third Supplemental Indenture, dated as of March 13, 2003, to the 2000 Indenture, with respect to the
4.50% Convertible Senior Notes due 2023 is incorporated by reference to Exhibit 4.1 to the Registrant’s
Current Report on Form 8-K filed with the SEC on March 18, 2003.
Fifth Supplemental Indenture, dated as of March 28, 2005, to the 2000 Indenture, as modified by the First
Supplemental Indenture, dated as of August 22, 2001, with respect to the 7.25% Senior Unsecured Notes due
2011 is incorporated by reference to Exhibit 4.2 to the Registrant’s Current Report on Form 8-K filed with the
SEC on April 1, 2005.
Sixth Supplemental Indenture, dated as of March 30, 2005, to the 2000 Indenture, as modified by the Third
Supplemental Indenture, dated as of March 13, 2003, with respect to the 4.50% Convertible Senior Notes due
2023 is incorporated by reference to Exhibit 4.3 to the Registrant’s Current Report on Form 8-K filed with the
SEC on April 1, 2005.
Seventh Supplemental Indenture, dated as of August 11, 2005, to the 2000 Indenture, as modified by the Third
Supplemental Indenture, dated as of March 13, 2003, and the Sixth Supplemental Indenture, dated as of
March 30, 2005, with respect to the 4.50% Convertible Senior Notes due 2023 is incorporated by reference to
Exhibit 4.1 to the Registrant’s Current Report on Form 8-K filed with the SEC on August 15, 2005.
Senior Debt Indenture dated as of November 12, 2004 (the “2004 Indenture”), between the Registrant and
SunTrust Bank, as trustee, is incorporated by reference to Exhibit 4.1 to the Registrant’s Current Report on
Form 8-K filed with the SEC on November 15, 2004.
Second Supplemental Indenture, dated as of November 18, 2004, to the 2004 Indenture, with respect to the
6.25% Notes due 2014 is incorporated by reference to Exhibit 4.2 to the Registrant’s Current Report on
Form 8-K filed with the SEC on November 19, 2004.
Third Supplemental Indenture, dated as of March 28, 2005, to the 2004 Indenture, as modified by the Second
Supplemental Indenture, dated as of November 18, 2004, with respect to the 6.25% Senior Unsecured Notes
due 2014 is incorporated by reference to Exhibit 4.4 to the Registrant’s Current Report on Form 8-K filed with
the SEC on April 1, 2005.
Sixth Supplemental Indenture, dated as of December 8, 2006, to the 2004 Indenture, with respect to the
Floating Rate Notes due 2010 is incorporated by reference to Exhibit 4.1 to the Registrant’s Current Report on
Form 8-K filed with the SEC on December 8, 2006.
Seventh Supplemental Indenture, dated as of June 15, 2009, to the 2004 Indenture, creating a series of
securities designated 10.0% Senior Notes due 2017, is incorporated by reference to Exhibit 4.1 to the
Registrant’s Current Report on Form 8-K filed with the SEC on June 16, 2009.
88
Exhibit No.
Description
4(iii)(M)
4(iii)(N)
4(iii)(O)
10(i)(A)
10(i)(B)
10(i)(C)
10(i)(D)
Senior Debt Indenture, dated as of November 15, 2006 (the “2006 Indenture”), between the Registrant and
The Bank of New York, as trustee, is incorporated by reference to Exhibit 4.1 to the Registrant’s Current
Report on Form 8-K filed with the SEC on November 17, 2006.
First Supplemental Indenture, dated as of November 15, 2006, to the 2006 Indenture, with respect to the
4.25% Convertible Senior Notes due 2023 is incorporated by reference to Exhibit 4.2 to the Registrant’s
Current Report on Form 8-K filed with the SEC on November 17, 2006.
Second Supplemental Indenture, dated as of November 20, 2007, to the 2006 Indenture, with respect to the
4.75% Convertible Senior Notes due 2023 is incorporated by reference to Exhibit 4.1 to the Registrant’s
Current Report on Form 8-K filed with the SEC on November 21, 2007.
Registration Rights Agreement, dated as of November 15, 2006, is incorporated by reference to
Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the SEC on November 17, 2006.
Registration Rights Agreement, dated as of November 20, 2007, is incorporated by reference to
Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the SEC on November 21, 2007.
Registration Rights Agreement, dated as of June 15, 2009, is incorporated by reference to Exhibit 10.1 to
the Registrant’s Current Report on Form 8-K filed with the SEC on June 16, 2009.
3-Year Credit Agreement, dated as of July 18, 2008, amended and restated as of April 23, 2010, among the
Registrant, the lenders named therein and Citibank, N.A. as administrative agent, is incorporated by
reference to Exhibit 10(i)(B) to the Quarterly Report on Form 10-Q of Interpublic, filed with the Securities
and Exchange Commission ("SEC") on April 29, 2010.
(i) Michael I. Roth
10(iii)(A)(1)
10(iii)(A)(2)
10(iii)(A)(3)
10(iii)(A)(4)
10(iii)(A)(5)
10(iii)(A)(6)
10(iii)(A)(7)
Employment Agreement, made as of July 13, 2004, by and between the Registrant and Michael I. Roth, is
incorporated by reference to Exhibit 10(iii)(A)(9) to the Registrant’s Quarterly Report on Form 10-Q for the
quarter ended June 30, 2004. *
Supplemental Employment Agreement, dated as of January 19, 2005, between the Registrant and Michael I.
Roth, is incorporated by reference to Exhibit 10.2 to the Registrant’s Current Report on Form 8-K filed with
the SEC on January 21, 2005. *
Supplemental Employment Agreement, dated as of February 14, 2005, between the Registrant and Michael
I. Roth, is incorporated by reference to Exhibit 10.2 to the Registrant’s Current Report on Form 8-K filed
with the SEC on February 17, 2005. *
Amendment, made as of September 12, 2007, to an Employment Agreement, made as of July 13, 2004,
between the Registrant and Michael I. Roth, is incorporated by reference to Exhibit 10(iii)(A)(7) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2007. *
Amendment, dated May 1, 2008, to an Employment Agreement, made as of July 13, 2004, between the
Registrant and Michael I. Roth, is incorporated by reference to Exhibit 10(iii)(A)(1) to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2008. *
The Interpublic Senior Executive Retirement Income Plan Participation Agreement, dated March 31, 2008,
between the Registrant and Michael Roth, is incorporated by reference to Exhibit 10(iii)(A)(1) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2008. *
Executive Change of Control Agreement, effective as of May 27, 2010, by and between the Registrant and
Michael I. Roth, is incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K,
filed with the SEC on May 27, 2010. *
89
Exhibit No.
Description
(ii) Philippe Krakowsky
10(iii)(A)(8)
10(iii)(A)(9)
10(iii)(A)(10)
10(iii)(A)(11)
10(iii)(A)(12)
10(iii)(A)(13)
10(iii)(A)(14)
10(iii)(A)(15)
Executive Special Benefit Agreement, dated as of February 1, 2002, and signed as of July 1, 2002, between
the Registrant and Philippe Krakowsky, is incorporated by reference to Exhibit 10(iii)(A)(v) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2002. *
Special Deferred Compensation Agreement, dated as of April 1, 2002, and signed as of July 1, 2002,
between the Registrant and Philippe Krakowsky, is incorporated by reference to Exhibit 10(iii)(A)(iv) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2002. *
Executive Special Benefit Agreement, dated September 30, 2002, between the Registrant and Philippe
Krakowsky, is incorporated by reference to Exhibit 10(iii)(A)(vi) to the Registrant’s Quarterly Report on
Form 10-Q for the quarter ended September 30, 2002. *
Employment Agreement, made as of January 1, 2006 and executed on March 20, 2006, by and between the
Registrant and Philippe Krakowsky, is incorporated by reference to Exhibit 10.1 to the Registrant’s Current
Report on Form 8-K filed with the SEC on March 24, 2006. *
Amendment, made as of September 12, 2007, to an Employment Agreement, made as of January 1, 2006,
between the Registrant and Philippe Krakowsky, is incorporated by reference to Exhibit 10(iii)(A)(13) to
the Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2007. *
Amendment, dated September 12, 2007, to an Executive Special Benefit Agreement, dated February 1,
2002, between the Registrant and Philippe Krakowsky, is incorporated by reference to
Exhibit 10(iii)(A)(15) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2007. *
Amendment, dated May 1, 2008, to an Employment Agreement, made as of January 1, 2006, between the
Registrant and Philippe Krakowsky, is incorporated by reference to Exhibit 10(iii)(A)(3) to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2008. *
Executive Change of Control Agreement, effective as of May 27, 2010, by and between the Registrant and
Philippe Krakowsky, is incorporated by reference to Exhibit 10.3 to the Registrant’s Current Report on
Form 8-K, filed with the SEC on May 27, 2010. *
(iii) Frank Mergenthaler
10(iii)(A)(16)
10(iii)(A)(17)
10(iii)(A)(18)
10(iii)(A)(19)
Employment Agreement, made as of July 13, 2005, between the Registrant and Frank Mergenthaler is
incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the
SEC on July 19, 2005. *
Amendment, made as of September 12, 2007, to an Employment Agreement, made as of July 18, 2005,
between the Registrant and Frank Mergenthaler, is incorporated by reference to Exhibit 10(iii)(A)(9) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2007. *
Amendment, dated May 1, 2008, to an Employment Agreement, made as of July 18, 2005, between the
Registrant and Frank Mergenthaler, is incorporated by reference to Exhibit 10(iii)(A)(2) to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2008. *
Executive Change of Control Agreement, effective as of May 27, 2010, by and between the Registrant and
Frank Mergenthaler, is incorporated by reference to Exhibit 10.2 to the Registrant’s Current Report on
Form 8-K, filed with the SEC on May 27, 2010. *
(iv) Timothy A. Sompolski
10(iii)(A)(20)
Employment Agreement, made as of July 6, 2004, by and between the Registrant and Timothy Sompolski,
is incorporated by reference to Exhibit 10(iii)(A)(11) to the Registrant’s Quarterly Report on Form 10-Q for
the quarter ended March 31, 2004. *
90
Exhibit No.
Description
10(iii)(A)(21)
10(iii)(A)(22)
10(iii)(A)(23)
Amendment, made as of September 12, 2007, to an Employment Agreement, made as of July 6, 2004,
between the Registrant and Timothy A. Sompolski, is incorporated by reference to Exhibit 10(iii)(A)(16) to
the Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2007. *
Amendment, dated May 1, 2008, to an Employment Agreement, made as of July 6, 2004, between the
Registrant and Timothy Sompolski, is incorporated by reference to Exhibit 10(iii)(A)(4) to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 2008. *
Executive Change of Control Agreement, effective as of May 27, 2010, by and between the Registrant and
Timothy A. Sompolski, is incorporated by reference to Exhibit 10.4 to the Registrant's Current Report on
Form 8-K, filed with the SEC on May 27, 2010. *
(v) Nicolas Brien
10(iii)(A)(24)
Employment Agreement, effective as of April 1, 2010, by and between the Registrant and Nicolas Brien.*
10(iii)(A)(25)
Executive Change of Control Agreement, effective as of May 27, 2010, by and between the Registrant and
Nicolas Brien. *
(vi) John J. Dooner, Jr.
10(iii)(A)(26)
10(iii)(A)(27)
10(iii)(A)(28)
10(iii)(A)(29)
10(iii)(A)(30)
10(iii)(A)(31)
10(iii)(A)(32)
10(iii)(A)(33)
10(iii)(A)(34)
10(iii)(A)(35)
Executive Special Benefit Agreement, dated as of July 1, 1986, between the Registrant and John J. Dooner,
Jr., is incorporated by reference to Exhibit 10(e) to the Registrant’s Annual Report on Form 10-K for the
year ended December 31, 1995. *
Supplemental Agreement, dated as of May 23, 1990, to an Executive Special Benefit Agreement, dated as
of July 1, 1986, between the Registrant and John J. Dooner, Jr., is incorporated by reference to Exhibit 10(l)
to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 1995. *
Executive Special Benefit Agreement, dated as of, July 1, 1992, between the Registrant and John J. Dooner,
Jr., is incorporated by reference to Exhibit 10(q) to the Registrant’s Annual Report on Form 10-K for the
year ended December 31, 1995. *
Employment Agreement, dated as of January 1, 1994, between the Registrant and John J. Dooner, Jr., is
incorporated by reference to Exhibit 10(r) to the Registrant’s Annual Report on Form 10-K for the year
ended December 31, 1995. *
Executive Special Benefit Agreement, dated as of June 1, 1994, between the Registrant and John J. Dooner,
Jr., is incorporated by reference to Exhibit 10(s) to the Registrant’s Annual Report on Form 10-K for the
year ended December 31, 1995. *
Supplemental Agreement, dated as of April 1, 2000, to an Employment Agreement between the Registrant
and John J. Dooner, Jr., is incorporated by reference to Exhibit 10(b) to the Registrant’s Quarterly Report
on Form 10-Q for the quarter ended March 31, 2000. *
Executive Special Benefit Agreement, dated as of May 20, 2002, between the Registrant and John J.
Dooner, Jr., signed as of November 11, 2002, is incorporated by reference to Exhibit 10(b)(xv)(c) to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2002. *
Supplemental Agreement, dated as of November 7, 2002, to an Employment Agreement between the
Registrant and John J. Dooner, Jr., is incorporated by reference to Exhibit 10(b)(xv)(a) to the Registrant’s
Annual Report on Form 10-K for the year ended December 31, 2002. *
Supplemental Agreement, dated as of November 7, 2002, to an Executive Special Benefit Agreement
between the Registrant and John J. Dooner, Jr., is incorporated by reference to Exhibit 10(b)(xv)(b) to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2002. *
Supplemental Agreement, made as of March 31, 2003 and executed as of April 15, 2003, to an Employment
Agreement, made as of January 1, 1994, by and between the Registrant and John J. Dooner, Jr., is
incorporated by reference to Exhibit 10(iii)(A)(iv)(a) to the Registrant’s Quarterly Report on Form 10-Q for
the quarter ended June 30, 2003. *
91
Exhibit No.
Description
10(iii)(A)(36)
10(iii)(A)(37)
10(iii)(A)(38)
Supplemental Agreement dated as of November 12, 2003, to an Employment Agreement between the
Registrant and John J. Dooner, Jr., is incorporated by reference to Exhibit 10(b)(viii)(u) to the Registrant’s
Annual Report on Form 10-K for the year ended December 31, 2003. *
Executive Change of Control Agreement, dated as of September 12, 2007, by and between the Registrant
and John J. Dooner, is incorporated by reference to Exhibit 10(iii)(A)(11) to the Registrant’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2007. *
Amendment, dated as of October 27, 2008 to Executive Special Benefit Agreements, dated as of July 1,
1986, as amended, July 1, 1992, as amended, June 1, 1994, as amended, March 1, 1997 and May 20, 2002,
respectively, by and between the Registrant and John J. Dooner, Jr., is incorporated by reference to
Exhibit 10(iii)(A)(2) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2008. *
10(iii)(A)(39)
Agreement Regarding Retirement, effective as of April 1, 2010, between the Registrant and John J.
Dooner is incorporated by reference to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed
with the SEC on March 11, 2010. *
(vii) Jill M. Considine
10(iii)(A)(40)
10(iii)(A)(41)
Amended and Restated Deferred Compensation Agreement, dated as of September 4, 2008, between the
Registrant and Jill M. Considine, is incorporated by reference to Exhibit 10(iii)(A)(1) to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended September 30, 2008. *
Letter, dated November 2, 2006, from Jill M. Considine to the Registrant, is incorporated by reference to
Exhibit 10(iii)(B) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30,
2006. *
(viii) Richard A. Goldstein
10(iii)(A)(42)
10(iii)(A)(43)
Amended and Restated Deferred Compensation Agreement, dated as of September 30, 2008, between the
Registrant and Richard A. Goldstein, is incorporated by reference to Exhibit 10(iii)(A)(3) to Registrant’s
Quarterly Report on Form 10-Q for the quarter ended September 30, 2008. *
Letter, dated July 24, 2006, from Richard A. Goldstein to the Registrant, is incorporated by reference to
Exhibit 10(iii)(A) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended September 30,
2006. *
Compensation Plans and Arrangements:
10(iii)(A)(44)
10(iii)(A)(45)
10(iii)(A)(46)
10(iii)(A)(47)
Trust Agreement, dated as of June 1, 1990, between the Registrant, Lintas Campbell-Ewald Company,
McCann-Erickson USA, Inc., McCann-Erickson Marketing, Inc., Lintas, Inc. and Chemical Bank, as
Trustee, is incorporated by reference to the Registrant’s Annual Report on Form 10-K for the year ended
December 31, 1990. *
The 1997 Performance Incentive Plan of the Registrant is incorporated by reference to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended June 30, 1997. *
True North Communications Inc. Stock Option Plan is incorporated by reference to Exhibit 4.5 of Post-
Effective Amendment No. 1 on Form S-8 to Registration Statement on Form S-4 (Registration No. 333-
59254). *
Bozell, Jacobs, Kenyon & Eckhardt, Inc. Stock Option Plan is incorporated by reference to Exhibit 4.5 of
Post-Effective Amendment No. 1 on Form S-8 to Registration Statement on Form S-4 (Registration
No. 333-59254). *
10(iii)(A)(48)
True North Communications Inc. Deferred Compensation Plan is incorporated by reference to
Exhibit(c)(xiv) of the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2002. *
92
Exhibit No.
Description
10(iii)(A)(49)
10(iii)(A)(50)
10(iii)(A)(51)
10(iii)(A)(52)
10(iii)(A)(53)
10(iii)(A)(54)
10(iii)(A)(55)
10(iii)(A)(56)
10(iii)(A)(57)
10(iii)(A)(58)
10(iii)(A)(59)
10(iii)(A)(60)
10(iii)(A)(61)
10(iii)(A)(62)
10(iii)(A)(63)
10(iii)(A)(64)
10(iii)(A)(65)
10(iii)(A)(66)
10(iii)(A)(67)
Resolution of the Board of Directors of True North Communications Inc. adopted on March 1, 2002
amending the Deferred Compensation Plan is incorporated by reference to Exhibit(c)(xv) of the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2002. *
The 2002 Performance Incentive Plan of the Registrant is incorporated by reference to Appendix A to the
Registrant’s Proxy Statement on Schedule 14A, filed April 17, 2002. *
The Interpublic Outside Directors Stock Incentive Plan of the Registrant, as amended through August 1,
2003, is incorporated by reference to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2003. *
The Interpublic 2004 Performance Incentive Plan (the “2004 PIP”) is incorporated by reference to
Appendix B to the Registrant’s Proxy Statement on Schedule 14A, filed with the SEC on April 23, 2004. *
2004 PIP – Form of Option Certificate is incorporated by reference to Exhibit 10.1 to the Registrant’s
Current Report on Form 8-K filed with the SEC on October 27, 2004. *
The Interpublic Non-Management Directors’ Stock Incentive Plan (the “Non-Management Directors’
Plan”) is incorporated by reference to Appendix C to the Registrant’s Proxy Statement on Schedule 14A,
filed with the SEC on April 23, 2004. *
Non-Management Directors’ Plan – Form of Plan Option Certificate is incorporated by reference to
Exhibit 10.4 of the Registrant’s Current Report on Form 8-K filed with the SEC on October 27, 2004.*
The Employee Stock Purchase Plan (2006) of the Registrant is incorporated by reference to Appendix B to
the Registrant’s Proxy Statement on Schedule 14A, filed with the SEC on October 21, 2005.*
The Interpublic 2006 Performance Incentive Plan (the “2006 PIP”) is incorporated by reference to
Appendix A to the Registrant’s Definitive Proxy Statement on Schedule 14A filed with the SEC on
April 27, 2006. *
Amendment to the 2006 PIP is incorporated by reference to Exhibit 10(iii)(A)(1) to the Registrant’s
Quarterly Report on Form 10-Q for the quarter ended March 31, 2009. *
2006 PIP – Form of Instrument of Performance Shares is incorporated by reference to Exhibit 10.1 to the
Registrant’s Current Report on Form 8-K filed with the SEC on June 21, 2006. *
2006 PIP – Form of Instrument of Performance Units is incorporated by reference to Exhibit 10.2 to the
Registrant’s Current Report on Form 8-K filed with the SEC on June 21, 2006. *
2006 PIP – Form of Instrument of Restricted Stock is incorporated by reference to Exhibit 10.3 to the
Registrant’s Current Report on Form 8-K filed with the SEC on June 21, 2006. *
2006 PIP – Form of Instrument of Restricted Stock Units is incorporated by reference to Exhibit 10.4 to the
Registrant’s Current Report on Form 8-K filed with the SEC on June 21, 2006. *
2006 PIP – Form of Instrument of Nonstatutory Stock Options is incorporated by reference to Exhibit 10.5
to the Registrant’s Current Report on Form 8-K filed with the SEC on June 21, 2006. *
Interpublic Executive Severance Plan is incorporated by reference to Exhibit 10(iii)(A)(1) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2007. *
The Interpublic Senior Executive Retirement Income Plan, Amended and Restated (the “Restated SERIP”),
effective January 1, 2007, is incorporated by reference to Exhibit 10(iii)(A)(1) to the Registrant’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2007. *
Restated SERIP – Form of Restated Participation Agreement is incorporated by reference to
Exhibit 10(iii)(A)(2) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2007. *
Restated SERIP – Form of Participation Agreement (Form For New Participants) is incorporated by
reference to Exhibit 10(iii)(A)(3) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2007. *
93
Exhibit No.
Description
10(iii)(A)(68)
10(iii)(A)(69)
10(iii)(A)(70)
10(iii)(A)(71)
10(iii)(A)(72)
The Interpublic Capital Accumulation Plan, Amended and Restated (the “Restated CAP”), effective
January 1, 2007, is incorporated by reference to Exhibit 10(iii)(A)(4) to the Registrant’s Quarterly Report
on Form 10-Q for the quarter ended September 30, 2007. *
Restated CAP – Form of Restated Participation Agreement is incorporated by reference to
Exhibit 10(iii)(A)(5) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2007. *
Restated CAP – Form of Participation Agreement (Form For New Participants), is incorporated by
reference to Exhibit 10(iii)(A)(6) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2007. *
Description of the Change in Compensation for Non-Management Directors is incorporated by reference to
Exhibit 10(iii)(A)(91) to the Registrant’s Annual Report on Form 10-K for the year ended December 31,
2007. *
Description of Changes to the Compensation of Board Committee Chairs and Presiding Director is
incorporated by reference to Exhibit 10(iii)(A)(2) to the Registrant’s Quarterly Report on Form 10-Q for the
quarter ended March 31, 2009. *
10(iii)(A)(73)
Description of Changes to the Compensation of Non Management Directors and Board Committee Chairs.*
10(iii)(A)(74)
10(iii)(A)(75)
10(iii)(A)(76)
10(iii)(A)(77)
10(iii)(A)(78)
10(iii)(A)(79)
10(iii)(A)(80)
10(iii)(A)(81)
10(iii)(A)(82)
10(iii)(A)(83)
The Interpublic Restricted Cash Plan (the “Restricted Cash Plan”) is incorporated by reference to
Exhibit 10(iii)(A)(3) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended March 31,
2009. *
The Restricted Cash Plan, as Amended and Restated as of May 18, 2009 is incorporated by reference to
Exhibit 10(iii)(A)(13) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2009. *
The Interpublic 2009 Performance Incentive Plan (the “2009 PIP”) is incorporated by reference to
Appendix A to Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the SEC on June 2,
2009. *
2009 PIP Restricted Stock Award Agreement is incorporated by reference to Exhibit 10(iii)(A)(2) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. *
2009 PIP Restricted Stock Unit Award Agreement is incorporated by reference to Exhibit 10(iii)(A)(3) to
the Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. *
2009 PIP Performance Share Award Agreement is incorporated by reference to Exhibit 10(iii)(A)(4) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. *
2009 PIP Performance Unit Award Agreement is incorporated by reference to Exhibit 10(iii)(A)(5) to the
Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. *
2009 PIP Combined Restricted Stock and Performance Cash Award Agreement is incorporated by
reference to Exhibit 10(iii)(A)(6) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
June 30, 2009. *
2009 PIP Combined Restricted Stock Unit and Performance Cash Award Agreement is incorporated by
reference to Exhibit 10(iii)(A)(7) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
June 30, 2009. *
2009 PIP Non-Statutory Stock Option Award Agreement is incorporated by reference to
Exhibit 10(iii)(A)(8) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2009. *
10(iii)(A)(84)
2009 PIP Restricted Stock Award Agreement (updated). *
10(iii)(A)(85)
2009 PIP Restricted Stock Unit Award Agreement (updated). *
10(iii)(A)(86)
2009 PIP Performance Share Award Agreement (updated). *
94
Exhibit No.
Description
10(iii)(A)(87)
2009 PIP Combined Performance Share and Performance Cash Award Agreement (updated). *
10(iii)(A)(88)
2009 PIP Performance Cash Award Agreement. *
10(iii)(A)(89)
2009 PIP Non-Statutory Stock Option Award Agreement (updated). *
10(iii)(A)(90)
10(iii)(A)(91)
10(iii)(A)(92)
10(iii)(A)(93)
The 2009 Non-Management Directors’ Stock Incentive Plan (the “2009 NMD Plan”) is incorporated by
reference to Exhibit 10(iii)(A)(9) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended
June 30, 2009. *
2009 NMD Plan Restricted Stock Award Agreement is incorporated by reference to Exhibit 10(iii)(A)(10)
to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2009. *
2009 NMD Plan Restricted Stock Unit Award Agreement is incorporated by reference to
Exhibit 10(iii)(A)(11) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2009. *
2009 NMD Plan Non-Statutory Stock Option Award Agreement is incorporated by reference to
Exhibit 10(iii)(A)(12) to the Registrant’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2009. *
10(iii)(A)(94)
Supplement to the 2006 PIP and 2009 PIP is incorporated by reference to Exhibit 10(iii)(A)(88) to the
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2009. *
12
21
23
24
31.1
31.2
32
101
Computation of Ratios of Earnings to Fixed Charges.
Subsidiaries of the Registrant.
Consent of PricewaterhouseCoopers LLP.
Power of Attorney to sign Form 10-K and resolution of Board of Directors re Power of Attorney.
Certification of the Chief Executive Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act
of 1934, as amended.
Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act
of 1934, as amended.
Certification of the Chief Executive Officer and the Chief Financial Officer furnished pursuant to 18 U.S.C.
Section 1350 and Rule 13a-14(b) under the Securities Exchange Act of 1934, as amended.
Interactive Data File, for the period ended December 31, 2010.
* Management contracts and compensation plans and arrangements.
95
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Exhibit 12
COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
(Amounts in Millions, Except Ratios)
Years ended December 31,
2007
2008
2009
2006
2010
Earnings (loss) 1
Income (loss) from continuing operations before income taxes . . . . . . . . . . . . . . . . . .
Fixed charges 1
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest factor of net operating rents 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total fixed charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$450.6
$232.4
$471.5
$235.7
$ (5.0)
139.7
172.8
312.5
155.6
181.4
337.0
211.9
183.9
395.8
236.7
185.6
422.3
218.7
185.1
403.8
Earnings (loss), as adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$763.1
$569.4
$867.3
$658.0
$398.8
Ratio of earnings to fixed charges 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.4
1.7
2.2
1.6
N/A
1
Earnings (loss) consist of income (loss) from continuing operations before income taxes, equity in net income of unconsolidated affiliates and
adjustments for net income attributable to noncontrolling interests. Fixed charges consist of interest on indebtedness, amortization of debt discount,
waiver and other amendment fees, debt issuance costs (all of which are included in interest expense) and the portion of net rental expense deemed
representative of the interest component (one-third).
2 We have calculated the interest factor of net operating rent as one-third of our operating rent, as this represents a reasonable approximation of the
interest factor.
3 We had a less than 1:1 ratio of earnings to fixed charges due to our loss in the year ended December 31, 2006. To provide a 1:1 coverage ratio for the
deficient period results as reported would have required additional earnings of $5.0 in the year ended December 31, 2006.
Exhibit 31.1
I, Michael I. Roth, certify that:
CERTIFICATION
1.
I have reviewed this Annual Report on Form 10-K of The Interpublic Group of Companies, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
periods presented in this report;
4.
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be
designed under our supervision, to ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in
which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles;
(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and
(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and
5.
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or
persons performing the equivalent functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and
report financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in
the registrant’s internal control over financial reporting.
Date: February 25, 2011
/s/ Michael I. Roth
Michael I. Roth
Chairman of the Board and Chief Executive Officer
Exhibit 31.2
I, Frank Mergenthaler, certify that:
CERTIFICATION
1.
I have reviewed this Annual Report on Form 10-K of The Interpublic Group of Companies, Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present
in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the
periods presented in this report;
4.
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be
designed under our supervision, to ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in
which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles;
(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered
by this report based on such evaluation; and
(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that
has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial
reporting; and
5.
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or
persons performing the equivalent functions):
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and
report financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in
the registrant’s internal control over financial reporting.
Date: February 25, 2011
/s/ Frank Mergenthaler
Frank Mergenthaler
Executive Vice President and Chief Financial Officer
Exhibit 32
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of Section 1350, Chapter 63 of Title
18, United States Code), each of the undersigned officers of The Interpublic Group of Companies, Inc. (the “Company”),
does hereby certify, to such officer’s knowledge, that:
The Annual Report on Form 10-K for the year ended December 31, 2010 of the Company fully complies with the
requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and the information contained in the Annual
Report on Form 10-K fairly presents, in all material respects, the financial condition and results of operations of the
Company.
Dated: February 25, 2011
/s/ Michael I. Roth
Michael I. Roth
Chairman of the Board and Chief Executive Officer
Dated: February 25, 2011
/s/ Frank Mergenthaler
Frank Mergenthaler
Executive Vice President and Chief Financial Officer
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COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
AMONG THE INTERPUBLIC GROUP OF COMPANIES, THE S&P 500 AND PEER GROUP INDEX
The graph below compares the cumulative total return on our common stock during the last five fiscal years with the
Standard & Poor’s 500 Composite Index and a peer group of publicly held corporate communications and marketing holding
companies. The peer group consists of Omnicom Group, Inc., WPP Group plc, Publicis Groupe SA, Havas and Interpublic.
The graph shows the value at the end of each year of each $100 invested in our common stock, the S&P 500 Index and the
peer group. The graph assumes the reinvestment of dividends.
S
R
A
L
L
O
D
160
140
120
100
80
60
40
20
0
INTERPUBLIC
S&P 500 INDEX
PEER GROUP
2005
100.00
100.00
100.00
2006
126.84
115.79
125.24
2007
84.04
122.16
133.06
2008
41.04
76.96
68.72
2009
76.48
97.33
111.81
2010
110.05
111.99
142.74
ASSUMES $100 INVESTED ON JAN. 01, 2005
ASSUMES DIVIDEND REINVESTED
FISCAL YEAR ENDING DEC. 31, 2010