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The Interpublic Group of Companies

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FY2011 Annual Report · The Interpublic Group of Companies
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A LETTER FROM THE CHAIRMAN

TO OUR SHAREHOLDERS:

Following a strong 2010, we set ambitious goals for

ourselves going into 2011.

Actual performance for the year was very strong. Our 6.1%
organic revenue growth exceeded our target of 4% to 5% – and
led the industry on this important metric. By achieving operating
margin of 9.8%, we delivered on our target and demonstrated
once again the capacity to significantly improve the profitability
of the business. Earnings per share also increased dramatically.
These accomplishments are noteworthy in their own right, but
also in light of the macro economic uncertainty that prevailed
during the latter half of 2011.

Our progress is a reflection of the caliber and contributions
of our people, as well as the benefits of strategic actions taken in
recent years. Chief among these are our investment in digital
talent across the portfolio and our decision to hold all operating
unit leaders accountable for developing native digital expertise
within their respective agencies, regardless of discipline. Our
ongoing investment
in high-growth geographic markets and
marketing services also contributed to our results. We continued
to strengthen our capital structure, which in turn positioned us to
initiate a common share repurchase program and a cash dividend
on our common stock, further enhancing shareholder value.

A DYNAMIC AND COMPLEX LANDSCAPE

The world in which we compete is evolving rapidly. Around
the globe, all media are undergoing transformative change, driven
by technology, which moves at an increasing rate of speed. As a
result, the number of choices available to consumers, in terms of
where and how they access entertainment and information, is

unlike anything we have ever experienced. What’s more, one can
plug into the grid instantaneously, at any time, from anywhere.
While the term “information overload” was coined in the 1960s
and popularized in the 70s, it has become the reality we all must
live with today. And it is a challenge that will remain with us
going forward.

Other major drivers of change are the emerging economies,
including of course the BRICs, as well as other major markets in
Asia and Latin America, to say nothing of Central Europe and
Turkey,
the Middle East and Africa. These are countries or
regions in which demographics, increasing prosperity and access
to the mobile web are accelerating the development of the media
and consumer ecosystem and creating significant opportunity for
growth.

to maximize the impact of

The implications for marketing are without precedent.
Companies everywhere, regardless of size, are confronted by
a staggering array of questions. How best to identify and engage
with the right audiences for their brands? What is the right mix of
integrated
disparate channels
campaigns that include television and the web, plus social and
mobile programs? Who is best able to craft compelling messages
that engage consumers across these platforms and media formats?
What is the role of experiential marketing and interactions with
the consumer at retail? And how can organizations tap into the
torrent of data being generated by all of these devices and
touchpoints to increase marketing accountability and efficiency?

More than ever, our clients need a high-value partner to help
them navigate this complexity. This is the challenge we face, as
well as the great opportunity to drive our business forward. In
2011, we proved ourselves up to the task.

THE INTERPUBLIC GROUP OF COMPANIES

2011 ANNUAL REPORT 1

OVERVIEW OF RESULTS

For 2011, revenue grew by 6.1% organically compared to
prior year, driven by increased spending from existing clients
across all client sectors and nearly all geographic regions. As was
the case in 2010, our organic growth rate positioned us at or near
the top end of our peer group. Operating margin was 9.8%, 140
basis points better than the previous year, bringing our two-year
improvement on this key measure of operational efficiency to
over 400 basis points. All our global networks had organic
revenue growth and improved operating margins. The operating
margin performance we achieved last year represents a level of
profitability that the company had not attained in over a decade.

On revenues of $7.01 billion, 2011 operating profit increased
to $687.2 million, a significant year-on-year improvement of
$138.5 million, or 25%. Diluted earnings per share grew to $0.99,
including the benefit of our sale of part of our stake in Facebook.
Excluding that transaction, diluted earnings per share was $0.76, a
62% increase over
like-for-like
improvement in EPS is outstanding.

the previous year – this

We ended the year in a strong liquidity position, with $2.32
billion of cash and marketable securities on the balance sheet,
which includes returning $512 million to shareholders in 2011 in
the form of share repurchases and common stock dividends.

to strengthen our company’s

During the course of the year, we made further progress in
the continued long-term de-leveraging of our balance sheet, which
has seen us take total debt from $2.35 billion at the end of 2007 to
$1.77 billion at the conclusion of 2011. We also took further
actions
financial position by
amending our corporate credit facility to increase its size to $1
billion and extend its maturity. The combination of strong
operating performance and a solid balance sheet resulted in
upgrades to investment grade by two of the leading credit rating
agencies, Moody’s and Fitch.

A BALANCED PORTFOLIO – STRENGTH IN
EMERGING DISCIPLINES AND MARKETS

Our performance is testament to the strength of our agencies,
their people and their professional offerings – particularly in the
key growth areas of digital, marketing services and emerging
economies. Our organic revenue performance is the best indicator
that we are building a terrific talent base and that our strategic
decisions and investments in people can continue to drive positive
results in the marketplace.

Mediabrands delivers a fully contemporary and competitive
offering in an area of the industry that is becoming increasingly
to every marketer’s success. Their digital and targeted
vital
offerings – whether at multinational networks UM and Initiative,

2 THE INTERPUBLIC GROUP OF COMPANIES

2011 ANNUAL REPORT

specialist capabilities

or at
such as Cadreon, Orion and
Geomentum – are second to none, as is the recently launched
Emerging Media Lab. Mediabrands is also at the forefront in
developing pay-for-performance models, an area in which
Interpublic is leading the way, and one which will remain a
priority for our company.

At our Constituency Management Group, we are seeing the
successful evolution of a broad range of marketing services. The
social media capabilities at our PR firms, as well as our sports and
event marketing agencies, are best-in-class and the market share
gains consistently posted by Weber Shandwick, Golin Harris,
Octagon and Jack Morton reflect the degree to which we have
been investing in digital talent at all of these agencies.

At McCann, MRM is among the leading global digital
networks, with offices in over 30 world markets and a strong track
record of growth in recent years. R/GA is not only our industry’s
most celebrated digital agency in terms of innovation, awards and
press recognition – it is also a creative force that is now serving
clients from eight offices, in the U.S. and Latin America, Asia and
Europe. HUGE is on a similar growth path, due to the great tech
talent that is at the core of the agency.

At its U.S. operations, Draftfcb already has more than 300
people in its digital practice and an almost equal number in its
shopper marketing group. They are all fully embedded in the
agency’s integrated, behavior-based agency model.
In 2011,
Draftfcb Worldwide once again delivered outstanding top and
bottom line performance.

Our domestic integrated agencies continue to perform at an
exceptional level. From Mullen and Hill Holliday to The Martin
Agency and Deutsch, a Lowe and Partners company – all of these
agencies have strong full-service offerings that span every
consumer touch-point. These firms have the strategic and creative
talent that comes up with big brand ideas and leading-edge digital
capabilities that
include web development and social media,
digital media planning and app development, as well as a full
range of analytics tools.

In the high-growth markets, we are also well positioned.
Draftfcb has one of the most powerful holistic offerings in India
and a strong presence in Brazil that serves as a hub for regional
operations. The agency is also a dominant market leader in South
Africa, from which it plans to build its business in that emerging
continent. Lowe is well positioned in India and Southeast Asia
and has outstanding agencies and talent in all of the key Latin
American markets. Lowe’s position as a highly creative network
with strong agencies and deep cultural understanding in
developing markets gives it a differentiating proposition that is
attractive to major multinational clients.

McCann Worldgroup remains one of the industry’s most
powerful global networks, delivering a full range of marketing
services capabilities in over 100 world markets, with strong
operations and talent across Latin America and in key Asian
markets. MRM, Momentum, McCann advertising and its
healthcare offerings combine to provide a broad range of
expertise, delivering custom solutions that build clients’ brands
and businesses. Over the course of 2011, Worldgroup continued
to improve its financial performance, as well as upgrade senior
positions throughout the organization.

DIVERSITY AS A DIFFERENTIATOR

We remain committed to our goal of being a leader in

diversity and inclusion.

In 2011, our diversity and inclusion programs continued to
show results and garner recognition. The New York Urban
League bestowed its Champions of Diversity Award on
Interpublic, the first time an advertising holding company has
received this important honor. Our company also received a 2011
CEO Diversity Leadership Award from Diversity Best Practices,
the preeminent organization for diversity thought leadership in the
corporate sector.

During the year, we became one of only six Fortune 500
companies with a 40% or higher representation of women on our
Board of Directors. We also sponsored a ground-breaking seminar
at the Cannes Lions International Festival of Creativity, bringing
together key marketing leaders to discuss the advancement of
women in creative roles. This marked the first
time in the
Festival’s 58-year history that this topic was formally addressed.
Called “Beyond Mad Men,” the panel was well received by both
look to build on this
our people and our clients. We will
discussion in the years to come.

Like any company that’s embarked on this journey, our
commitment reflects both a moral and a business imperative. We
know there is still much work to be done, but we’re driving real
results with our efforts. In 2011, we once again saw year-on-year
improvement for women and people of color at both the manager
and executive levels. Embracing diversity and inclusion makes us
an even more attractive employer, better able to connect with
today’s consumers, and ultimately a more valued partner for our
clients.

LOOKING FORWARD

We continue to believe that our product is our people. The
therefore be driven by
evolution of our business model will
mastering and incorporating new forms of marketing activity into

our agency offerings. This calls for significant investment in talent
and training, which we continue to make and remains our top
strategic priority.

To supplement these efforts, we also bring a disciplined
approach to identifying and integrating targeted acquisitions that
can bolster our capabilities. This includes seeking out quality
assets in high-growth geographic markets and among businesses
in the more dynamic areas of marketing services. During the
course of 2011,
IPG acquired multiple agencies across the
marketing spectrum, including firms specializing in digital and
social media, healthcare communications, and public relations.

An increasingly sophisticated digital media ecosystem
represents opportunity for us and we are well positioned to
capitalize on the dynamic changes that are transforming the
consumer
landscape. Our agencies have the tools to help
marketers and brands to succeed in this new world. We are
building on strong positions
in emerging disciplines and
geographic regions. We are committed to continuing to return
capital to our shareholders. Together, this is a combination that
gives us confidence that we can keep moving the business forward
and continue to drive strong shareholder returns.

We can all be proud of Interpublic’s accomplishments in
2011. Above all, they reflect the great professionalism and hard
work of our people, around the world. As always, we’ll stay
focused on serving our clients and closely managing our
company. This approach has served us well in recent years, as has
the ongoing support of our shareholders, for which we thank you.

Sincerely,

Michael I. Roth
Chairman and Chief Executive Officer

THE INTERPUBLIC GROUP OF COMPANIES

2011 ANNUAL REPORT 3

EXECUTIVE OFFICERS
MICHAEL I. ROTH
Chairman &
Chief Executive Officer

FRANK MERGENTHALER
Executive Vice President,
Chief Financial Officer

PHILIPPE KRAKOWSKY
Executive Vice President,
Chief Strategy and Talent Officer

ANDREW BONZANI
Senior Vice President,
General Counsel and Secretary

CHRISTOPHER CARROLL
Senior Vice President, Controller
and Chief Accounting Officer

JULIE M. CONNORS
Senior Vice President,
Audit and Chief Risk Officer

CORPORATE HEADQUARTERS
1114 Avenue of the Americas
New York, NY 10036
(212) 704-1200

TRANSFER AGENT & REGISTRAR
FOR COMMON STOCK
Computershare Shareowner Services
LLC (acquired BNY Mellon in 2011)
480 Washington Boulevard
Jersey City, NJ 07310
Stock of The Interpublic Group of
Companies, Inc., is traded on the
New York Stock Exchange.
At February 15, 2012, there were
19,931 shareholders of record.

ANNUAL MEETING
The annual meeting will be held on
May 24, 2012 at 9:30 am at:
McGraw Hill Building
1221 Avenue of the Americas
New York, NY 10020

AUTOMATIC DIVIDEND
REINVESTMENT PLAN
An Automatic Dividend Reinvestment
Plan is offered to all shareholders of
record. The Plan, which is
administered by BNY Mellon
Shareowner Services LLC, provides a
way to acquire additional shares of
Interpublic Common Stock in a
systematic and convenient manner
that affords savings in commissions
for most shareholders. Those
interested in participating in this plan
are invited to write for details and an
authorization form to:

The Interpublic Group
of Companies, Inc.
c/o BNY Mellon Shareowner
Services LLC
Attn: Shareholder Relations
P.O. Box 358015
Pittsburgh, PA 15252-8015

FORM 10-K
A copy of the Company’s annual report
(Form 10-K) to the Securities and
Exchange Commission may be obtained
without charge by writing to:

Andrew Bonzani
Senior Vice President,
General Counsel & Secretary,
The Interpublic Group of
Companies, Inc.
1114 Avenue of the Americas
New York, NY 10036

Exhibits to the annual report will also
be furnished, but will be sent only upon
payment of the Company’s reasonable
expense in furnishing them.

SHARE OWNER INTERNET
ACCOUNT ACCESS
Share owners of record may access
their account via the Internet. By
accessing their account they may view
share balances, obtain current market
price of shares, historical stock prices,
and the total value of their investment.
In addition, they may sell or request
issuance of dividend and cash
investment plan shares.

For information on how to access this
secure site, please call Computershare
Shareowner Services LLC toll free at
(877) 363-6398, or visit
www.bnymellon.com/shareowner/
equityaccess

Outside the US and Canada, call
(201) 680-6578

For hearing impaired: (800) 231-5469

E-MAIL: shrrelations@bnymellon.com
INTERNET:
www.bnymellon.com/shareowner/
equityaccess

For more information regarding The
Interpublic Group of Companies, visit
its Web site at www.interpublic.com.

BOARD OF DIRECTORS
MICHAEL I. ROTH
(2002) 3
Chairman &
Chief Executive Officer

REGINALD K. BRACK
(1996) 2, 4
Former Chairman &
Chief Executive Officer,
Time, Inc.
JOCELYN CARTER – MILLER
(2007) 1, 2
President
TechEd Ventures

JILL M. CONSIDINE
(1997) 2, 3, 4
Former Chairman &
Chief Executive Officer,
The Depository Trust
& Clearing Corporation

RICHARD A. GOLDSTEIN
(2001) 1, 3, 4
Presiding Director
Former Chairman & Chief
Executive Officer,
International Flavors &
Fragrances Inc.

H. JOHN GREENIAUS
(2001) 1, 2
Former Chairman &
Chief Executive Officer,
Nabisco, Inc.

MARY J. STEELE GUILFOILE
(2007) 1, 4
Chairman
MG Advisors, Inc.

DAWN HUDSON
(2011) 1, 4
Vice Chairman
The Pantheon Group

WILLIAM T. KERR
(2006) 1, 2
President &
Chief Executive Officer,
Arbitron, Inc.

DAVID M. THOMAS
(2004) 1, 3, 4
Former Chairman & Chief
Executive Officer,
IMS Health Inc.

(Year Elected)
1 Audit Committee
2 Compensation and Leadership Talent Committee
3 Executive Policy Committee
4 Corporate Governance Committee

4 THE INTERPUBLIC GROUP OF COMPANIES

2011 ANNUAL REPORT

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K

È ANNUAL REPORT PURSUANT TO SECTION 13 OF THE SECURITIES

EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2011

Commission file number: 1-6686

THE INTERPUBLIC GROUP OF COMPANIES, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

13-1024020
(I.R.S. Employer
Identification No.)

1114 Avenue of the Americas, New York, New York 10036
(Address of principal executive offices) (Zip Code)
(212) 704-1200
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, $0.10 par value

Name of each exchange on which registered

New York Stock Exchange

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Securities Registered Pursuant to Section 12(g) of the Act: None

Yes È No ‘

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.

Yes È No ‘
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes È No ‘
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not
contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See definition of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act.

Large accelerated filer È
Non-accelerated filer ‘
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

‘
Accelerated filer
Smaller reporting company ‘

Yes ‘ No È
As of June 30, 2011, the aggregate market value of the shares of registrant’s common stock held by non-affiliates was approximately

$6.0 billion. The number of shares of the registrant’s common stock outstanding as of February 15, 2012 was 446,111,507.

DOCUMENTS INCORPORATED BY REFERENCE

The following sections of the Proxy Statement for the Annual Meeting of Stockholders to be held on May 24, 2012 are incorporated
by reference in Part III: “Election of Directors,” “Director Selection Process,” “Code of Conduct,” “Principal Committees of The Board of
Directors,” “Audit Committee,” “Section 16(a) Beneficial Ownership Reporting Compliance,” “Compensation of Executive Officers,”
“Non-Management Director Compensation,” “Compensation Discussion and Analysis,” “Compensation and Leadership Talent Committee
Report,” “Outstanding Shares,” “Review and Approval of Transactions with Related Persons,” “Director Independence” and “Appointment
of Independent Registered Public Accounting Firm.”

TABLE OF CONTENTS

PART I

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 3.

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity

Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . . . . . . . . . . . . . . .

Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . . . . . . . . . . . . . . .

Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executives Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11.

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters . . . . . . .

Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 14.

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page No.

3

7

10

10

11

11

12

14

15

38

40

85

85

85

86

86

86

86

87

Item 15.

Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

88

PART IV

1

STATEMENT REGARDING FORWARD-LOOKING DISCLOSURE

This annual report on Form 10-K contains forward-looking statements. Statements in this report that are not historical
facts, including statements about management’s beliefs and expectations, constitute forward-looking statements. Without
limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“would,” “estimate,” “continue” or comparable terminology are intended to identify forward-looking statements. These
statements are based on current plans, estimates and projections, and are subject to change based on a number of factors,
including those outlined under Item 1A, Risk Factors, in this report. Forward-looking statements speak only as of the date
they are made and we undertake no obligation to update publicly any of them in light of new information or future events.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual
results to differ materially from those contained in any forward-looking statement. Such factors include, but are not limited
to, the following:

•

•

•

•

•

•

•

potential effects of a challenging economy, for example, on the demand for our advertising and marketing services,
on our clients’ financial condition and on our business or financial condition;

our ability to attract new clients and retain existing clients;

our ability to retain and attract key employees;

risks associated with assumptions we make in connection with our critical accounting estimates, including changes
in assumptions associated with any effects of a weakened economy;

potential adverse effects if we are required to recognize impairment charges or other adverse accounting-related
developments;

risks associated with the effects of global, national and regional economic and political conditions, including
counterparty risks and fluctuations in economic growth rates, interest rates and currency exchange rates; and

developments from changes in the regulatory and legal environment for advertising and marketing and
communications services companies around the world.

Investors should carefully consider these factors and the additional risk factors outlined in more detail under Item 1A,

Risk Factors, in this report.

2

Item 1. Business

PART I

The Interpublic Group of Companies, Inc. (“Interpublic,” “IPG,” “we,” “us,” or “our”) was incorporated in Delaware in
September 1930 under the name of McCann-Erickson Incorporated as the successor to the advertising agency businesses
founded in 1902 by A.W. Erickson and in 1911 by Harrison K. McCann. The company has operated under the Interpublic
name since January 1961.

About Us

We are one of the world’s premier global advertising and marketing services companies. Through our 42,000 employees
in all major world markets, our companies specialize in consumer advertising, digital marketing, communications planning
and media buying, public relations and specialized communications disciplines. Our agencies create customized marketing
programs for many of the world’s largest companies. Comprehensive global services are critical to effectively serve our
multinational and local clients in markets throughout the world, as they seek to build brands, increase sales of their products
and services and gain market share.

The work we produce for our clients is specific to their unique needs. Our solutions vary from project-based activity
involving one agency to long-term, fully integrated campaigns created by multiple IPG agencies working together. With
offices in over 100 countries, we can operate in a single region, or deliver global integrated programs.

The role of our holding company is to provide resources and support to ensure that our agencies can best meet clients’
needs. Based in New York City, our holding company sets company-wide financial objectives and corporate strategy,
establishes financial management and operational controls, guides personnel policy, directs collaborative inter-agency
programs, conducts investor relations, provides enterprise risk management and oversees mergers and acquisitions. In
addition, we provide limited centralized functional services that offer our companies operational efficiencies, including
accounting and finance, executive compensation management and recruitment assistance, employee benefits, marketing
information retrieval and analysis, internal audit, legal services, real estate expertise and travel services.

Our Brands

Interpublic is home to some of the world’s best-known and most innovative communications specialists. We have three
global networks, McCann Worldgroup (“McCann”), Draftfcb and Lowe & Partners (“Lowe”), that provide integrated, large-
scale advertising and marketing solutions for clients, and two global media services companies, UM and Initiative, operating
under the Mediabrands umbrella. We also have premier domestic integrated and interactive agencies that are industry leaders
as well as a range of best-in-class specialized communications assets.

• McCann offers a full range of communications tools and resources to many of the world’s top companies and most
famous brands, positioning McCann to meet client demands in all regions of the world and in all marketing
disciplines. McCann Erickson Advertising has operations in over 100 countries. MRM Worldwide is among our
industry’s largest global digital and customer relationship management (“CRM”) networks. Momentum Worldwide
is a leader in experiential marketing and promotions, as is McCann Healthcare Worldwide in healthcare
communications.

• Draftfcb is a modern agency model for clients seeking creative and accountable marketing programs delivered in a
media-neutral manner under a unified, integrated business. The company has its roots in both consumer advertising
and behavioral, data-driven direct marketing. We believe the agency is the first global, behavior-based, creative
and accountable marketing communications organization operating as a financially and structurally integrated
business unit.

• Lowe is a premier creative agency that operates in the world’s most dynamic growth markets. Lowe’s core strength
is developing high-value ideas that connect with popular culture and drive business results. This is evident in the
agency’s global creative rankings and strong local operations in major key markets, such as Deutsch (U.S.),
DLKW/Lowe (U.K.), Lowe Lintas (India) and BorghiErh/Lowe (Brazil).

• Mediabrands delivers on the scale and breadth of our media capabilities, making investment decisions for tens of
billions of dollars of client marketing budgets, yet retains a nimble, collaborative culture. UM and Initiative seek to

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