Quarterlytics / Industrials / Manufacturing - Tools & Accessories / The Toro Company

The Toro Company

ttc · NYSE Industrials
Claim this profile
Ticker ttc
Exchange NYSE
Sector Industrials
Industry Manufacturing - Tools & Accessories
Employees 5001-10,000
← All annual reports
FY2024 Annual Report · The Toro Company
Sign in to download
Loading PDF…
2024
Annual Report

PRODUCT INNOVATION 
•	 Designed to deliver unyielding performance, optimal comfort and 	
bold, ATV-inspired styling, the new Toro
® TimeCutter
® MAX and 	
TITAN
® mowers are ready to conquer any challenge from ample 	
acreage to tough terrain.
•	 Continuing to drive innovation, Exmark’s Lazer Z
® X-Series with 	
the patented, industry-exclusive Adapt system allows contractors 	
to make quick deck rake adjustments from the operator seat to 	
optimize deck performance in varying cutting conditions. 
•	 The Ditch Witch
® JT21 is designed to help utility contractors get 	
the job done quickly and efficiently. With a carriage speed of 215 	
feet per minute, the JT21 is 35% faster than other drills in its class 	
and features 40% more downhole horsepower than its predecessor. 
•	 For golf courses, sports fields and green spaces, cut quality and 	
productivity mean everything. The Toro
® Groundsmaster
® 4500 	
delivers the picture-perfect cut of a reel mower with the power to 	
mow up to 10.6 acres in an hour.
LOWE’S RELATIONSHIP 
Building on the strength of our brands, innovation and shared leadership in 
the zero-turn mower category, Toro’s new strategic retail partnership with 
Lowe’s got off to a tremendous start in fiscal 2024. With an expansive range of 
equipment being introduced at stores nationwide, we saw strong momentum 
throughout the year. Combined with our best-in-class dealer network, this 
relationship has helped further extend our footprint in key customer segments 
and positions us for growth in the residential market.
AUTONOMOUS SOLUTIONS 
Across our global brands and businesses, we continue 
to leverage innovation breakthroughs and are focused 
on prioritizing investments in the key technology areas 
of alternative power, smart-connected and autonomous 
solutions. Aligned with market growth trends and the 
productivity needs of our customers, we are excited 
about the introduction of autonomous products for golf, 
commercial and residential applications. This includes 
our Toro
® GeoLink
® Solutions
™ Autonomous Fairway 
Mower, Exmark
® Turf Tracer
® with XiQ technology and 
Toro
® Haven
™ robotic mower. 

Fiscal 2024 was a year of progress and resilience for 
The Toro Company. In what was an extremely dynamic 
operating environment for our markets, we delivered 
full-year net sales growth and reached significant 
achievements that underscore the strength of our 
diversified portfolio and the disciplined execution of our 
talented team. 
Net sales for the year were up slightly over last fiscal 
year to $4.58 billion, marking an incredible milestone 
– our 15th consecutive year of top-line growth. We 
delivered substantial net sales growth for underground 
construction products, and golf and grounds solutions, as 
we strategically managed output to capitalize on strong 
end market demand. This sustained strength in demand 
continues to keep order backlog elevated, but we are 
making significant progress.
Revenue growth for the fiscal year was also exceptional in 
our residential segment, driven by successful new product 
introductions that exceeded expectations and the strength 
of our mass channel. Our new strategic partnership with 
Lowe’s is off to a fantastic start, highlighted by our shared 
leadership in the zero-turn mower category. We are 
honored to have been recognized by Lowe’s as “Vendor 
of the Year” for their seasonal and outdoor department, 
underscoring the collaborative spirit and mutual 
commitment to excellence that defines our partnership.
The strength in these areas has been instrumental in 
balancing the industry-wide dynamics affecting other 
parts of our portfolio. While we navigate macro factors 
and post-pandemic adjustments with our lawn care 
products in the dealer channel, as well as two consecutive 
seasons of below-average snowfall impacting our snow 
and ice management businesses, we remain confident in 
our strategic direction. These variables are meaningful, 
but our strong leadership position across segments 
and compelling product lineup position us to continue 
delivering value to our shareholders into the future.
Turning to profitability, we delivered adjusted diluted 
earnings per share of $4.17 for the fiscal year, in line 
with our expectations. Despite margins being somewhat 
affected by product mix given the outsized growth in our 
residential segment, our ability to drive productivity gains, 
as well as positive net price benefits, enabled us to offset 
inflationary pressures. Our teams were also able to adjust 
production throughout the year to meet the changing 
demand landscape.
We were extremely pleased to deliver $471 million in 
free cash flow for the year*, an increase of more than 
$300 million over the prior year. This is a reflection of our 
commitment to financial excellence and strategic growth. 
With this improvement, we returned nearly $400 million to 
shareholders, including share repurchases of about $250 
million. These actions demonstrate the confidence we have 
in our ability to maintain a strong cash position and deliver 
positive financial results into the future. 
The Toro Company has a long and consistent track record 
of driving attractive returns on our investments through 
effective capital allocation. This year, we made significant 
strides in advancing our three enterprise strategic priorities 
of accelerating profitable growth, driving productivity and 
operational excellence, and empowering our people. This 
progress is a testament to the dedication and hard work of 
our incredible team, whose unwavering commitment has 
been instrumental in creating value for our shareholders 
and building a sustainable future together.
Leading with Innovation
Throughout the year, we continued to strengthen our 
Richard M. Olson
Chairman and 
Chief Executive Officer
To Our Valued Shareholders, 

innovation leadership and leverage prioritized investments 
across the portfolio. This focus is the lifeblood of our 
company and key to driving long-term profitable growth. 
During the year, we introduced several new products 
aligned with market growth trends and designed to 
enhance productivity for our customers. This includes the 
Ditch Witch
® W8 Warlock
® series vacuum excavator for 
underground construction, the Toro
® Groundsmaster
® e3200 
fully electric out-front rotary mower for golf and grounds, 
and new and improved zero-turn mower models across our 
Exmark, Toro and Spartan brands. Additionally, our Ventrac 
team launched the all-new 45RC tractor that has been 
receiving a great response and is expected to reshape the 
future of slope mowing.  
Our commitment to advancing autonomous solutions also 
remained strong. We have been field testing our Toro
® 
GeoLink
® autonomous fairway mower at golf courses 
nationwide and are excited for its upcoming retail launch in 
the coming year – along with the introduction of our Exmark
® 
Turf Tracer
® with XiQ technology for professional contractors 
and Toro
® Haven
™ robotic mower for homeowners. 
With our people at the forefront of our success, we remain 
focused on fostering collaboration across our teams and 
global brands. This includes our TTC Tech Forum, where 
employees from around the world came together at our 
global headquarters to connect, collaborate and inspire 
new product innovation. Every day, we’re inspired by the 
passion of our technology teams as they continue to drive 
progress and fuel groundbreaking advancements. 
As we continue to expand our portfolio with solutions 
that enhance productivity for our customers, we remain 
steadfast in our corporate purpose of helping our customers 
enrich the beauty, productivity, and sustainability of the 
land. This mission guides us every day and fuels our 
passion for innovation and excellence.
Driving Productivity and Strategic Growth
In a quickly changing environment, our team did an 
outstanding job delivering productivity gains this year. We 
remain on track to deliver $100 million of annualized run-
rate savings by fiscal 2027 from our multi-year productivity 
initiative, named AMP, for Amplifying Maximum Productivity. 
In its first year, our team implemented $14.5 million of run-
rate savings, surpassing our initial expectations at this point. 
Building on this momentum, we intend to prudently reinvest 
up to half of the savings to further accelerate innovation and 
long-term growth.
We also made targeted adjustments across our brand 
portfolio to further position the company for profitable 
growth. In June, we announced the sale of our Australia-
based Pope Products garden watering and irrigation 
business. This transaction allows our Toro Australia team 
to enhance its focus on core strategic priorities where we 
have the best opportunities to drive long-term profitable 
growth in this region. Following our acquisition of Intimidator 
Group in 2022, we have begun efforts to rebrand their 
Intimidator UTV and eNVy
® product lines under the Spartan 
brand which allows us to leverage marketing investments 
and capitalize on the strength of the Spartan brand. These 
strategic moves reflect our commitment to optimizing our 
portfolio and driving sustainable growth.
Strengthening Trusted Relationships
In fiscal 2024, we were honored to serve as the official golf 
course maintenance equipment and irrigation partner for 
the PGA Championship at Valhalla Golf Club in Kentucky. 
We also supported the 152nd Open Championship at Royal 
Troon in Scotland, providing an innovative all-electric fleet of 
turf management solutions to uphold the highest standards 
of play. These partnerships reflect more than just our 
industry leadership – they highlight our shared commitment 
to environmental sustainability and delivering world-class 
playing conditions.
By working alongside industry leaders, we are advancing 
solutions that reduce emissions, conserve water, and 
minimize resource use. This year, we renewed our decade-
Commemorating Our Past, Shaping Our Future
Building on our long-standing history of innovation and technological excellence, 
we proudly partnered with the Association of Equipment Manufacturers (AEM) to 
celebrate American manufacturing through the AEM Manufacturing Express tour. 
Coinciding with the 110th anniversary of our global headquarters in Bloomington, 
Minnesota, we showcased our cutting-edge products and celebrated the people 
and processes that drive our industries. The tour also made a significant stop in 
Perry, Oklahoma, where our Ditch Witch team celebrated their 75th anniversary by 
breaking ground on a new 170,000 square-foot paint facility, creating new jobs and 
strengthening our community presence. As we celebrate these historic milestones, 
we also set the stage for continued innovation and growth in the years ahead.

long partnership with the GEO Foundation for Sustainable 
Golf, an organization focused on accelerating sustainability 
in and through golf worldwide. Together, we are advancing 
initiatives that support environmental stewardship and drive 
meaningful change across the global golf community. 
We were excited to also expand our longstanding 
partnership with the National Recreation and Park 
Association through the new Workforce Pathways for 	
Youth initiative. Building critical workforce skills and 
connecting young people to new career opportunities 
will help strengthen the park and recreation industry 
pipeline and workforce, ensuring that parks and recreation 
continues its essential role in creating inclusive, thriving 	
and resilient communities.
Focused on the Future
As we look to the year ahead, our strong business 
fundamentals and market leadership position us for 
profitable growth. Despite industrywide challenges over 
the past two years, we’ve maintained focus on what we can 
control: investing in industry-leading innovation, providing 
superior customer care, and strengthening our distribution 
networks and talented team. Excited for the future, we have 
many growth opportunities before us that are the result of 
the many years of diligence in developing our diversified 
and complementary portfolio of businesses, our leading 
market positions in high-value spaces, and our deep 
customer and channel  relationships.  
First, we are excited about our underground construction 
business. The prospects are incredibly promising, driven by 
the growing demand for data communication infrastructure, 
energy grid modernization, and the global push to replace 
aging infrastructure. As a worldwide leader with the most 
comprehensive equipment and brand lineup in the industry, 
we offer unparalleled opportunities in this advancing 
market. Our strong channel relationships and sophisticated 
equipment solutions create a competitive edge that is hard 
to replicate. With significant public and private multi-year 
investments, we have clear visibility into a robust pipeline of 
projects addressing global infrastructure needs.
Much like underground construction, our golf business 
thrives on a powerful combination of strong, long-term 
market fundamentals, industry leadership and deep, trusted 
relationships. Global momentum continues to drive both the 
maintenance of existing courses and new developments. 
As the only company offering both equipment and irrigation 
solutions in this market, and as the worldwide leader in 
both, we hold a distinct competitive advantage. With global 
enthusiasm for the game showing no signs of slowing 
down, we are fully prepared to capitalize on this opportunity 
through continued innovation and the strength of our best-
in-class distributor network.
We are also reinforcing our multi-brand leadership in 
the zero-turn mower space, the largest single lawn 
care category for both our professional and residential 
segments. We’ve enhanced our market leadership position 
through investments in our innovative product lineup, 
and the strategic development of our independent dealer 
networks and mass retail partnerships. The demand for our 
new product introductions exceeded our expectations this 
year, which, coupled with the strength and breadth of our 
distribution networks, creates momentum in this space. We 
are positioned extremely well for further growth, especially 
as these markets return to normal strength.  
Innovation continues to be a cornerstone of our strategy, 
and we have a proven ability to leverage our technology 
investments across our broad portfolio to drive progress. 
This enables the accelerated development of new 
products that enhance customer productivity and deliver 
superior results, while strengthening The Toro Company’s 
competitive advantage and ensuring market leadership 
into the future. We remain committed to driving returns 
on innovation through prioritized investments, particularly 
in the key technology areas of alternative power, smart 
connectivity, and autonomous solutions.
And finally, it comes down to our disciplined execution and 
consistent financial performance. Through many macro 
cycles, we have built a strong and agile organization 
capable of adapting to change. As a result, we have 
reported 15 consecutive years of year-over-year growth 
in net sales – a testament to our resilience and focus. 
Behind this success is a talented team determined to 
seize opportunities and build on our legacy of delivering 
strong financial results. Our strategically aligned network 
of channel partners continues to go above and beyond to 
serve our customers every day. Together, these strengths 
position us to confidently seize the opportunities ahead and 
drive lasting value for our customers, channel partners, and 
shareholders – both now and for years to come.
Sincerely, 
Richard M. Olson	
	
	
	
	
Chairman and Chief Executive Officer
*This Annual Report includes certain non-GAAP financial measures. Please refer to the disclosure, 
entitled “Non-GAAP Financial Measures,” which begins on page 43 of the Form 10-K.

BILLION
$4.58
0.7%
CASH DIVIDENDS PAID 
ON COMMON STOCK 
OUTSTANDING 
$149.5M
ADJUSTED OPERATING 
EARNINGS1 
$560.5M
SHARE 
REPURCHASES 
$245.5M
ADJUSTED OPERATING 
EARNINGS MARGIN2 
12.2%
RETURN ON AVERAGE 
INVESTED CAPITAL2 
16.6%
R & D 
INVESTMENT
$173.1M
ADJUSTED 
DILUTED EPS1
$4.17
AVERAGE NET WORKING 
CAPITAL AS A PERCENTAGE 
OF NET SALES3
25.9%
vs. 2023
vs. 
2023
vs. 
2023
1.0%
0.5%
vs. 
2023
4.6%
2020
2021
2022
2023
2024 NET SALES
NET SALES BY 
SEGMENT
¢ Professional 78%
¢ Residential 22%
NET SALES BY 
GEOGRAPHIC 
LOCATION
¢ United States 80%
¢ International 20%
NET SALES 
BY PRODUCT 
TYPE
¢ Equipment 90%
¢ Irrigation 10%
1	This Annual Report includes certain non-GAAP financial measures. Please refer to the disclosure, entitled “Non-GAAP Financial Measures,” which begins on page 43 of the Form 10-K.
2	This metric represents a non-GAAP financial metric and a reconciliation of this non-GAAP financial metric can be found in our Investor Presentation, which is available in the Investor 	
	
	 section at www.thetorocompany.com.
3	Defined as average net accounts receivable plus average net inventory, less average accounts payable as a percentage of net sales for a 12-month period.
Fiscal years ended October 31
FINANCIAL HIGHLIGHTS







































































































EXECUTIVE OFFICERS (as of January 1, 2025)
BOARD OF DIRECTORS
Richard M. Olson
Chairman of the Board, 
President and Chief 
Executive Officer
Jason P. Baab
Vice President, 
Strategy, Corporate 
Development and Sustainability
Kevin N. Carpenter
Vice President, 
Global Operations and 
Integrated Supply Chain
Amy E. Dahl
Vice President, 
International
Angela C. Drake
Vice President and 
Chief Financial Officer
Edric C. Funk
Group Vice President, 
Golf, Grounds and Irrigation
Gregory S. Janey
Group Vice President, 
Landscapes and Contractor
Peter D. Moeller
Group Vice President, 
Underground and 
Specialty Construction
Kurt D. Svendsen
Vice President, 
Technology
Joanna M. Totsky
Vice President, 
General Counsel and 
Corporate Secretary
Dianne C. Craig
President, Lincoln
Ford Motor Company 
Gary L. Ellis*
Retired, Executive Vice President 
Medtronic plc
Eric P. Hansotia
Chairman, President and 
Chief Executive Officer
AGCO Corporation
Jeffrey L. Harmening
Chairman and Chief 
Executive Officer
General Mills, Inc. 
D. Christian Koch
Chairman, President and 
Chief Executive Officer
Carlisle Companies Incorporated
Joyce A. Mullen
President and 
Chief Executive Officer
Insight Enterprises
Richard M. Olson
Chairman of the Board, President 
and Chief Executive Officer
The Toro Company
James C. O’Rourke
Retired, President and 
Chief Executive Officer
The Mosaic Company
Jill M. Pemberton
Chief Financial Officer, 
North America
LVMH Moët Hennessy 
Louis Vuitton
*Lead Independent Director
SHAREHOLDER INFORMATION
Shareholder Assistance 
Communications concerning The Toro Company stock, including shareholder change of address, certificate 
replacement, share transfer requirements, the direct stock purchase plan, dividends, the dividend 
reinvestment plan and similar matters should be directed to our transfer agent at: 
	
Broadridge Shareholder Services 
	
c/o Broadridge Corporate Issuer Solutions 
	
P.O. Box 1342 
	
Brentwood, NY 11717-0718 
	
1-844-956-0809 or 1-303-562-9697 
	
shareholder@broadridge.com 
	
www.shareholder.broadridge.com/TTC 
Investor Inquiries 
Individual shareholders may direct any questions to invest@thetorocompany.com.

The Toro Company
8111 Lyndale Avenue South 
Bloomington, MN 55420-1196 
952-888-8801
www.thetorocompany.com