Quarterlytics / Consumer Defensive / Packaged Foods / Tiger Brands Ltd

Tiger Brands Ltd

tblmf · OTC Consumer Defensive
Claim this profile
Ticker tblmf
Exchange OTC
Sector Consumer Defensive
Industry Packaged Foods
Employees 10,000+
← All annual reports
FY2019 Annual Report · Tiger Brands Ltd
Sign in to download
Loading PDF…
Integrated annual report

2019

We nourish and nurture more lives every day

T

I

G

E

R

B

R

A

N

D

S

L

I

M

I

T

E

D

I

N

T

E

G

R

A

T

E

D

A

N

N

U

A

L

R

E

P

O

R

T

2

0

1

9

 
 
 
 
 
 
WHO WE ARE

Overview

Tiger Brands is one of Africa’s largest, listed manufacturers of fast-moving consumer goods 
(FMCG). Our core business is manufacturing, marketing and distributing everyday  
branded food products to middle-income consumers. We also distribute leading brands 
in the Home, Personal Care and Baby sectors.

OUR PURPOSE

OUR VISION

OUR OPERATING MODEL

We nourish and  
nurture more 
lives every day.

To deliver top-tier financial results 
and be recognised by all 
stakeholders as the best 
fast-moving consumer goods 
(FMCG) company in South Africa 
and most desirable growth 
company on the continent.

WE NOURISH  
AND NURTURE 
MORE LIVES 
EVERY DAY

We focus on the consumer, 
reigniting innovation and 
leveraging our scale as one Tiger 
Team, resulting in an agile, lean 
organisation that responds quickly 
and is aided by simple ways of 
working. We attract the best 
talent, and we are recognised as a 
great place to work.

OUR STRATEGY FOR SUSTAINABLE PROFITABLE GROWTH IS SUPPORTED BY FOUR 
STRATEGIC PILLARS, UNDERPINNED BY OUR CORE VALUES.

OUR STRATEGY

DRIVE GROWTH

BE EFFICIENT

GREAT PEOPLE

Winning category, 
channel and customer 
strategies

Cost-conscious and an 
integrated supply chain

A winning mindset and 
great place to work

SUSTAINABLE
FUTURE
Sustainable company, 
community and planet

OUR VALUES

We treat each 
other with care 
and respect

We deliver with  
passion and 
excellence

Safety and  
quality are non-
negotiable for us

We embrace 
diversity and 
inclusivity

We act with integrity 
and accountability 
in all we do

WINNING BEHAVIOURS

CONSUMER OBSESSION

TEAMWORK

EMPOWERED ACCOUNTABILITY

FOCUSED EXECUTION

TIGER BRANDS’ 2019 INTEGRATED 
REPORTING SUITE
Our 2019 integrated reporting process comprises 
the following reports:
 ›
 › Consolidated annual financial statements 2019
 › Sustainable development report 2019

Integrated annual report 2019

These are all available at www.tigerbrands.com

Annual financial statements

2019

Integrated annual report

2019

Sustainable development report
Supplement to the integrated annual report 
30 September 2019 

2019

We nourish and nurture more lives every day

We nourish and nurture more lives every day

We nourish and nurture more lives every day

NAVIGATION

Further reading within this report

Reference to further online disclosure

Tiger Brands Limited Integrated annual report 2019

1

CONTENTS

OVERVIEW

Who we are
About this report
Our value contribution in 2019

OUR BUSINESS

Group profile
Chairman’s review
Chief executive officer’s review
Our business model
Our external environment
Addressing material stakeholder interests
Managing our risks 

OUR STRATEGY

Drive growth
Be efficient
Great people
Sustainable future

OUR PERFORMANCE

Chief financial officer’s review
Grains
Consumer Brands – Food
Home, Personal Care and Baby (HPCB)
Exports and International
Associates

OUR GOVERNANCE

Who governs us
Creating value through good governance
Remuneration report
Interview with the chairman of the social, 
ethics and transformation (SET) committee

ADMINISTRATION

Shareholders’ diary
Declaration of final dividend number 150
Company information

IFC
2
3

4
6
10
14
18
20
23

27
30
32
34

38
42
44
46
48
49

50
54
57

83

86
87
88

UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (SDGs)
The United Nations Sustainable Development Goals (UN SDGs) set a long-term agenda to end poverty, protect the planet and ensure prosperity 
for all by 2030. In fulfilling our core purpose – to nourish and nurture more lives every day – Tiger Brands is committed to playing its role in 
delivering on these goals. As part of our strategic pillar on Sustainable Future (see page 34), we have developed a set of commitments and targets 
relating to three key focus areas: health and nutrition, enhanced livelihoods, and environmental stewardship. In meeting these commitments and 
targets we believe we will provide a meaningful contribution to the following eleven SDGs:

Our approach to responding to these goals is reviewed in our accompanying sustainable development report 2019.

2

Tiger Brands Limited Integrated annual report 2019

ABOUT THIS REPORT

REPORT BOUNDARY AND AUDIENCE
This integrated report reviews Tiger Brands’ business 
model and strategy, the risks and opportunities in our 
operating environment, and our operational and 
governance performance for the financial year ended 
30 September 2019. This is our primary annual report, 
written for investors and any other stakeholder who has an 
interest in our ability to create value over the short, medium 
and long term. This report should be read in conjunction 
with the supplementary sustainable development report 
and our annual financial statements, published on our 
website, www.tigerbrands.com.

REPORTING FRAMEWORKS 
Our reporting process has been guided by the principles 
and requirements contained in the International Financial 
Reporting Standards (IFRS), the International Integrated 
Reporting Council’s (IIRC) International  Framework, 
the King Code on Corporate Governance 2016 
(King IV™*), the JSE Listings Requirements, the South 
African Companies Act No 71 of 2008 as amended, and 
the GRI’s Sustainability Reporting Standards.

MATERIALITY AND SCOPE 
This report provides information aimed at assisting readers 
to make an informed assessment of Tiger Brands’ capacity 
to create value over time. To enable this assessment, 
we believe that all of the following information is material: 
who we are and what we do (pages IFC to 4); how we 
create value (pages 3 to 13); our interaction with the six 
capitals (pages 14 to 17); our external environment 
(pages 18 and 19); the interests of our key stakeholders 
(pages 20 to 22); the top 10 risks that have a significant 
impact on value (pages 23 to 25); and our strategy, 
performance and governance practices (pages 26 to 85). 
Additional information not material to this report, but of 
interest for other purposes, is provided in other reports 
on our website. In assessing those issues that materially 
impact value creation we have looked beyond the 

conventional financial reporting boundary to provide 
for the relevant interests of key stakeholders; we have also 
considered the most significant risks, opportunities and 
impacts associated with our activities over the short term 
(less than 12 months), medium term (one to three years) 
and long term (beyond three years).

COMBINED ASSURANCE
We have adopted a combined assurance model 
comprising assurance obtained from management and 
from internal and external assurance providers:
 › Ernst & Young Inc. audited our consolidated annual 
financial statements; from which extracts have been 
included in this integrated report. The auditor’s audit 
report does not necessarily report on all the information 
included in this integrated report.

 › EmpowerLogic Proprietary Limited provided external 

verification of our BBBEE activities.

 › The group’s internal audit team, overseen by the audit 
committee, provides annual assurance to the board on 
the execution of the combined assurance plan.

BOARD APPROVAL
As a board, we have applied our collective mind to the 
preparation and presentation of the information in this 
report. We believe that the report addresses all material 
matters and that it presents a balanced and fair account 
of Tiger Brands’ performance for the financial year ended 
30 September 2019, as well as an accurate reflection of 
our strategic commitments. On the advice of the audit 
committee, the board approved the integrated report 
and the consolidated annual financial statements on 
21 November 2019.

Khotso Mokhele 

Emma Mashilwane

*  Copyright and trademarks are owned by the Institute of Directors 

Southern Africa NPC and all of its rights are reserved.

Integrated reporting boundary

Integrated annual report

Sustainable development report

OUR REPORTING BOUNDARIES

OUR EXTERNAL 
ENVIRONMENT
Page 18

MANAGING OUR RISKS
Page 23

STAKEHOLDER INTERESTS 
CONSIDERED INCLUDE:
Page 20

Financial reporting boundary

Annual financial statements

TIGER BRANDS

Grains

Consumer 
Brands

Home, Personal 
Care and Baby

Exports and 
International

Associates 
(equity-accounted)

 › Employees
 › Consumers
 › Government
 › Investors
 › Suppliers
 › Communities
 › Media

OverviewOUR VALUE CONTRIBUTION IN 2019

Tiger Brands Limited Integrated annual report 2019

3

Revenue 
R29,2 billion   3%

Group operating income
R2,6 billion   20%

Group operating margin
9,0%   260 basis points 

(2018: R28,4 billion)

(2018: R3,3 billion)

(2018: 11,6%)

Total dividend** 
1 061cps    2%

(2018: 1 080 cents per share)

**  Includes special dividend of 306 cents per 

share declared on 22 May 2019.

HEPS
1 349cps    17%

(2018: 1 633 cents per share)

R

   PROVIDERS OF 

FINANCIAL CAPITAL

 > R2,3 billion paid in dividends includes, R581 million in special dividends, ˆ 23% 

(2018: R1,9 billion)

  EMPLOYEES

 > R4,2 billion paid in salaries and benefits to 10 543 permanent employees  

(2018: R3,9 billion to 11 348 permanent employees)

 > R127 million invested in employee training and development (2018: R61 million)

 > Recognised by Top Employers Institute as a Top Employer 2019

 > One work-related employee fatality (2018: one)

 > 100% penetration in South Africa; every household buys at least one 

Tiger Brands product 

 > 31% of net sales fortified with micronutrient enrichment

 CONSUMERS

 > 100% compliance with current sodium targets

 > 11% reduction in sugar across the portfolio in past five years

 > 25% of net sales from wholegrain, fibre-rich grains, vegetables and fruit

 > R21,3 billion total spend on suppliers

  SUPPLIERS

 > R14,3 billion spent with BBBEE-verified suppliers (2018: R12 billion)

 > R3,5 billion spent with black-owned enterprises (2018: R2 billion)

 > R1,9 billion spent with black women-owned suppliers (2018: R1,5 billion)

   COMMUNITIES AND 

ENVIRONMENT

 > R27,4 million total socio-economic development spend (2018: R32 million)

 > 72 000 learners provided with breakfast meals by Tiger Brands Foundation 

(2018: 67 500)

All results are from continuing operations.

4

Tiger Brands Limited Integrated annual report 2019

GROUP PROFILE

Our core business is providing everyday branded food to large and growing markets through a 
unified customer sales team and integrated supply chain that leverages the group’s scale. 
We target best-in-class profitability, underpinned by a cost-conscious culture and 
environmental, social and governance principles to create and share value.

Grains

Consumer Brands – food

45%

45%

35%

34%

2019 %
contribution

54%

2018 %
contribution

56%

2019 %
contribution

18%

2018 %
contribution

25%

■ Revenue
■ Operating income (before IFRS 2)

■ Revenue
■ Operating income (before IFRS 2)

Revenue
R13,2bn    4%

Operating income

R1,4bn    24%

(2018: R12,8 billion)

(2018: R1,9 billion)

Revenue
R10,1bn    4%

Operating income
R494m    40%

(2018: R9,7 billion)

(2018: R828 million)

Milling and baking 
Baking
Milling:
 › Flour
 › Maize
 › Sorghum*

* Includes breakfast and beverages

Other grains 
Pasta
Breakfast
Rice

Groceries
Condiments and 
ingredients
Spreads
Canned fruit 
and vegetables

Snacks and 
Treats 
Sugar
Chocolate

Beverages
Concentrates
Sports drinks
Ready-to-drink

Value Added 
Meat  
Products 
(VAMP)

Market share (%)

Market share (%)

Grains

Maize

Flour

Bread

Cereals

Pasta

Rice

12

29

30

24

33

35

43

Consumer Brands – food
Spread
Condiments
Canned fruit and vegetable
Snacks and Treats
Chocolate
Sugar
Beverages
Concentrates
Sports drinks
Ready to drink

20

12

19

41

39

45

47

37

34

38

36

Our businessTiger Brands Limited Integrated annual report 2019

5

We have leading positions in most categories and our iconic brands are well-entrenched 
across consumers in South Africa, as illustrated by the percentage share of market.

Home, Personal Care and Baby

Exports and International

9%

8%

11%

13%

2019 %
contribution

20%

10%

2018 %
contribution

8%

2019 %
contribution

10%

2018 %
contribution

■ Revenue
■ Operating income (before IFRS 2)

■ Revenue
■ Operating income (before IFRS 2)

Revenue
R2,7bn   20%

Operating income
R546m   60%

Revenue
R3,2bn   11%

Operating income
R212m   34%

(2018: R2,2 billion)

(2018: R341 million)

(2018: R3,7 billion)

(2018: R320 million)

Home Care

Personal Care

Baby

Exports

Sanitary cleaners
Insecticides

Camphor cream  
and lotions
Hair care

Nutrition and 
wellbeing

International 
operations

Central Africa 
(Chococam)

Deciduous fruit

Langeberg and 
Ashton Food (LAF)

Market share (%)

Home Care

Personal Care

Camphor cream 

Baby

Wellbeing

9

Nutrition

Homogenised baby food

39

37

66

56

92

87

Market share: Nielsen value share 12-month moving as at September 2019 (South Africa only).

* From continuing operations.

Camphor

6

Tiger Brands Limited Integrated annual report 2019

Our business

CHAIRMAN’S REVIEW

“The headwinds faced this year have highlighted the need for a sustained focus on driving 
efficiencies and focusing the product portfolio, maintaining the strength of existing brands 
and key relationships underpinned by a clear commitment to delivering broader societal value. 
These are all key elements of Tiger Brands’ strategy, which I believe lays a strong foundation for 
the company’s ability to deliver long-term value.” Khotso Mokhele     Chairman

A CHALLENGING OPERATING 
ENVIRONMENT
This has been a particularly tough year for consumers and 
retailers in South Africa and across our markets. In South 
Africa, consumer spending has been constrained by 
lacklustre GDP and wage growth, high unemployment and 
debt levels, and increasing fuel, transport and utility costs, 
with the South African consumer spending less, consuming 
less, and shopping smarter. Although we have seen higher 
levels of economic growth in most of our markets across 
Africa, consumers have faced similar constraints as a result 
of volatile exchange rates, subdued commodity markets 
and the impacts of political uncertainty and extreme 
weather patterns in certain regions. 

This reduced consumer spend has been accompanied by 
rising input costs and heightened competition among food 
producers and retailers, all of which are placing strong 
pressure on both margins and volumes. Not surprisingly, 
the impact of this very challenging context is reflected 
in Tiger Brands’ results. Although group revenue from 
continuing operations was up 3%, group operating income 

before impairments and abnormal items was down 20%, 
with rising input costs and declining volumes outweighing 
any efficiency gains in supply chain management. 

Collectively, these headwinds have highlighted the need 
for a sustained focus on driving efficiencies and focusing 
the product portfolio, delivering product and process 
innovation, maintaining the strength of existing brands 
and key relationships, and ensuring a fit-for-purpose 
organisational culture, underpinned by a clear commitment 
to delivering broader societal value. These are all key 
elements of Tiger Brands’ strategy, which I believe lays 
a strong foundation for the company’s ability to deliver 
long-term value. 

CLASS ACTION UPDATE
As has been previously disclosed, the class action against 
the company arising from the outbreak of listeriosis was 
certified by the High Court on 3 December 2018 and a 
summons was issued on 16 April 2019. A plea was filed 
by Tiger Brands on 8 August 2019. The parties are now 
engaged in pre-trial preparation while subpoenas have been 
issued for the disclosure of information by third parties, 

Tiger Brands Limited Integrated annual report 2019

7

which is pertinent to the outbreak. Tiger Brands remains 
committed to the matter being resolved as soon as possible 
and will continue to conduct its defence in a responsible 
manner.

STRENGTHENING OUR FOCUS ON FOOD 
SAFETY
Last year in my annual statement, and in response to the 
tragic listeriosis incident, I highlighted the need to improve 
the central oversight of food safety and quality, and to 
further enhance the quality of risk reporting to the board 
and its committees. Food safety is a standing item on the 
risk and sustainability committee’s agenda, underpinned by 
clear reporting lines and regular internal assessments and 
data management processes aligned with the Global Food 
Safety Initiative (GFSI). We also introduced an integrated 
short-term incentive scorecard – applicable to the CEO, 
CFO, executive directors and prescribed officers – that 
makes specific provision for food safety and quality as a key 
performance indicator.

This year, external food safety and quality audits were 
undertaken at selected high-risk sites by an independent 
international auditing body, with all of Tiger Brands’ 
manufacturing sites achieving a GFSI-aligned external 
certification. In addition, quarterly self-assessments and 
gap closeouts were completed across the company’s 
operations, and unannounced hygiene audits were 
undertaken by the group’s microbiologist to ensure 
compliance and embed the company’s newly introduced 
standards. All new raw material and packaging suppliers 
are now subject to supplier quality assurance processes, 
and relevant factory teams at all high-risk sites have been 
provided with training, including in basic microbiology and 
sampling techniques. We have also been leveraging our 
partnership with the University of Stellenbosch through 
the Centre for Food Safety, particularly in terms of 
microbiological investigations and research.

Although this renewed effort has contributed to a 
significant reduction in marketplace incidents and ensured 
that there were zero public product recalls over the year, 
we recognise the need to maintain an unrelenting focus on 
food safety and quality. Tiger Brands has defined and will 
be implementing a centralised food safety and quality 
verification schedule for manufacturing units. We will be 
driving self-assessments to deliver a step-change 
improvement in performance, using international hygienic 
engineering and design guidelines as a manufacturing 
hygiene standard, and developing and implementing 
metrics and processes for supplier performance 
measurement. We will continue to engage actively with 
regulatory authorities to enhance the development and 
implementation of industry standards for food safety.

MAINTAINING GOOD GOVERNANCE
My role as chairman is to ensure that as a board, we 
provide an independent oversight function, ensuring that 
the management team delivers on its responsibilities to 
use the resources entrusted to it to protect the best 
interests of the company. Our job on the board is to foster 
accountability and ethical conduct, engaging with the 
executive team on its strategic decisions, approving the 
capital and resources needed to achieve the identified 
strategic objectives, and holding them to account in 
ensuring the most efficient and effective execution of 
strategy. 

In fulfilling this function, it is important that the board 
maintains its independence, and that we bring sufficient 
diversity of opinion and perspective, finding the right 
balance between depth of industry and company 
experience, and the benefits of new insight. We have made 
some important new appointments to the board this year 
that have assisted us in meeting this responsibility. 
In November 2018, Yunus Suleman resigned as non-
executive director after four years of service. In March 
2019, Cora Fernandez joined the board as an independent 
non-executive director, with Donald Wilson and Monwabisi 
Fandeso appointed to the board in June and July 2019 
respectively. Subsequent to year end, the board appointed 
Advocate Mahlape Sello with effect from 1 October 2019. 
These new appointments bring valuable new skills and 
perspectives, further strengthening both the board’s 
diversity and its levels of independence.

This year, we commissioned an independent external 
effectiveness review that assessed the board’s overall 
performance in 2019 and identified strengths and 
improvement areas. The overall feedback was generally 
positive, with the board assessed as having skilled, 
professional and experienced members, good levels of 
diversity, and a culture of frank discussion in addressing 
the company’s various recent challenges, supported by 
strong leadership and effective board processes and 
structures. The review identified various opportunities for 
improvement. These include strengthening the board’s 
support of current efforts to build a performance-based 
culture with more robust accountability mechanisms, 
improving clarity on Tiger Brands’ long-term strategic 
goals with more ambition in driving innovation, and 
increasing oversight of the company’s talent management 
activities, at and below executive level. We have taken 
these various recommendations on board and are 
implementing appropriate measures to address these 
improvement areas. 

8

Tiger Brands Limited Integrated annual report 2019

CHAIRMAN’S REVIEW CONTINUED

DEFINING AN AMBITIOUS GROWTH 
STRATEGY 
Following feedback from our stakeholders, this year’s 
integrated report includes a more explicit review of 
Tiger Brands’ strategy, outlining the company’s various 
commitments and reviewing the progress it has made 
within each of its four strategic focus areas: Drive Growth, 
Be Efficient, Great People and Sustainable Future.

In September this year, the board spent two days with the 
executive team reviewing the company’s updated strategic 
roadmap. Developed in response to the challenging 
operating environment – which is seeing dynamic changes 
in consumer behaviour, heightened competition, and the 
potentially disruptive impacts of digital technology – the 
board believes that this revised roadmap sets the company 
up well to deliver on its growth ambitions. 

To realise its vision of driving growth through winning 
category, channel and customer strategies, the company 
has identified, and begun to deliver on, clear commitments 
to optimise its product portfolio, deliver innovations to 
meet changing consumer needs and expectations, and 
drive growth at the point of purchase. In response to the 
increasing competitive pressure from private label, Tiger 
Brands has been working to reinforce the strength of its 
existing brands, leveraging its position as category leader 
in more than half of the categories it operates in, and 
evaluating opportunities to stretch its brands within and 
across product categories. Our recent decisions on 
optimising the product portfolio are reviewed further 
below.

In terms of Tiger Brands’ Africa growth strategy, 
following a very challenging year in Mozambique, Nigeria 
and Zimbabwe, the company is looking to deliver organic 
growth by driving category growth through targeted brand 
investments, developing superior routes to markets and 
investing in necessary capabilities. The strategy is defined 
by a clear approach to market segmentation in our 
established and untested markets, and a structured 
approach to winning in trade in prioritised product 
categories in our identified key markets.

In an effort to expand and protect margins in the subdued 
market, there is a heightened focus on being efficient, 
with specific commitments to drive productivity and secure 
cost efficiencies across its value chain through improved 
procurement and logistics practices, various plant and 
process improvements, and the development of integrated 
IT and information solutions. To maintain the capacity for 
long-term growth, various capital expenditure projects 
have been approved to upgrade older facilities, improve 
production capacity, and provide for product and process 
innovations, safety and sustainability. 

The strategic growth initiatives are underpinned by the 
company’s undertaking to develop great people, by 
deepening the skills set and diversity of its talent base, 
strengthening the leadership and commercial capabilities 
across the organisation and creating a strong 
performance-based, purpose-driven culture that inspires 
innovation and enables the company to attract and retain 
talent. As part of this commitment, the board has agreed 
a robust succession plan for key leadership positions, 
including the CEO, with clear development plans in place 
that are regularly reviewed at board level. 

This year, Tiger Brands has clarified its commitment 
to promoting a sustainable future, agreeing some 
ambitious targets in three priority focus areas: health 
and nutrition, enhanced livelihoods and environmental 
stewardship. Through this strategic pillar, Tiger Brands has 
detailed commitments to enable consumers to improve 
their health and wellbeing by developing best-in-class 
nutritional standards, providing more nutritious, affordable 
food products, and leveraging the company brand and 
marketing activities to promote consumer nutrition; to 
improve the livelihoods of thousands of people, by 
providing opportunities across our value chain for inclusive 
economic participation, including through a deliberate 
focus on supporting black/black-women farmers and 
enterprises; and to significantly reduce its environmental 
impact through innovative solutions. These three areas are 
where Tiger Brands believes it can meaningfully intervene, 
through its business activities as Africa’s largest food 
company, in contributing to the UN Sustainable 
Development Goals and addressing some of the significant 
socio-economic and environmental challenges facing our 
markets.

OPTIMISING TIGER BRANDS’ PRODUCT 
PORTFOLIO 
During the year, following the strategic review conducted 
by the board in 2017, we approved several changes to the 
company’s portfolio. In April 2019, Tiger Brands divested 
its entire interest in Oceana Group Limited (Oceana), then 
equating to approximately 42,1% of the issued share 
capital of Oceana. Following a thorough review of 
Deli Foods in Nigeria, and an assessment of all options for 
the loss-making company, the board approved the closure 
of the business; we expect the process to be concluded in 
the next few months. 

As part of the same strategic review, the role of VAMP 
within the group’s portfolio was earmarked for further 
evaluation. The unfortunate events of 2018, which led to 
the temporary closure of the manufacturing facilities, 
delayed this evaluation. Following the reopening of the 
VAMP business, the board initiated the review, which 
confirmed that the VAMP business was not an ideal fit 

Our businessTiger Brands Limited Integrated annual report 2019

9

within the Tiger Brands portfolio, given the business’s 
unique value chain and the perishable nature of its 
underlying products. In November 2019, following receipt 
of several indicative offers, the board approved 
commencement of a formal due diligence process. 
Upon completion of this process, all disposal options will 
be further evaluated. The company will be issuing further 
communication as the process reaches key milestones. 
This development does not, in any way, affect Tiger 
Brands’ commitment to the class action process currently 
under way.

OUTLOOK
Addressing the profound economic challenges that South 
Africa faces will require resolute and committed leadership. 
The national general election that took place earlier this 
year raised great hopes that the political leadership would 
inject serious energy into confronting these challenges. 
Unfortunately, the political developments in the months 
that followed the election have not inspired much 
confidence that the sorely needed injection of energy will 
materialise as soon as is required. The challenge thus 
remains for all spheres of leadership, including within the 
private sector, to continue to engage to ensure an 
increased level of confidence in the future. 

APPRECIATION
After what has been a challenging year for all of us, I would 
like to thank my colleagues on the board for their valuable 
support and insight in fulfilling our governance 
responsibilities. I also deeply appreciate the hard work and 
dedication of the Tiger Brands executive team, and all the 
company’s employees, in striving to deliver value in this 
particularly trying environment. The ongoing engagement 
of our key stakeholders – including our shareholders, 
suppliers, customers and those in government and 
industry – continues to play a critically supportive role in 
our activities. Working together, I am confident that Tiger 
Brands will successfully execute its strategy for long-term 
growth and value creation and deliver on its purpose of 
nourishing and nurturing more lives every day.

Khotso Mokhele
Chairman

21 November 2019

10 Tiger Brands Limited Integrated annual report 2019

Our business

CHIEF EXECUTIVE OFFICER’S REVIEW

“Our priority this year has been to continue work on our group 
strategic commitments and to accelerate the implementation of each of our 
four strategic focus areas, namely Drive Growth, Be Efficient, Great People 
and Sustainable Future.” Lawrence Mac Dougall     Chief executive officer

The company’s performance this year reflects the impact 
of a challenging trading environment, characterised by a 
flat economy, significant pressure on consumer disposable 
income, and low levels of business and investor 
confidence. The combination of reduced consumer spend, 
rising input costs and increased competitive pressure, 
contributed to a 20% decline in group operating income 
before impairments and abnormal items, down from 
R3,3 billion to R2,6 billion. Total revenue was up by 3%, 
aided by price inflation of 5%, but offset by volume 
declines of 2% at a group level. The South African 
domestic business grew revenue by 5%. Excluding VAMP, 
domestic revenue grew by 7%, with a positive 2% volume 
growth and 5% price inflation. The international and VAMP 
businesses declined overall. The price inflation and 
valuable supply chain efficiencies achieved were not 
sufficient to counter above-inflation input costs and 
declining volumes, all of which negatively impacted 
margins.

Given these challenging market conditions, it was pleasing 
to see the strong performance delivered this year by 
Beverages, Snacks and Treats, Home, Personal Care and 
Baby, all of which saw growth in revenue and operating 
income, fuelled by strong volume growth and increased 
market share in key categories. This performance reflects 
the continuing strength of our brands, customer 
relationships and distribution capabilities, which together 
provide a critical foundation for long-term growth.

The performance in these divisions was unfortunately 
offset by the slow recovery of the VAMP division, margin 
compression across the Grains segment, and tough 
trading conditions in the group’s primary export markets. 
Despite VAMP’s strong brand equity and consistent 
improvements in brand health metrics, revenue was down 
39% to R654 million, as a result of delays with the 
factories’ reopening, lower factory throughput and higher 
raw material costs. In the Grains division, lower volumes 

Tiger Brands Limited Integrated annual report 2019 11

and margin pressure resulted in a disappointing year. 
Overall margins declined to 10,9%, reflecting increased 
pressure on Maize, Pasta and Rice volumes, aggressive 
pricing from competitors, and the impact in particular of 
low-price pasta imports. In the Exports and International 
businesses total revenue was down 11%, driven mainly by 
challenges in key export markets. Exports into Nigeria, 
Mozambique and Zimbabwe suffered from foreign 
currency shortages and slow economic recovery. This was 
partially offset by a significant recovery in the Deciduous 
Fruit business. Cameroon delivered another good year in 
very difficult political and economic conditions increasing 
revenue and operating margins.

A TOUGH MARKET ENVIRONMENT
Our performance needs to be seen in the context of the 
tough operating context, which has placed significant 
pressure on consumer-packaged goods companies and 
retailers across the region. Consumers generally are facing 
particularly tough times, with rising costs and high levels 
of consumer debt. In South Africa, an estimated 62% 
of South Africans live on less than R60/day, with many 
families trapped in poverty due to the high unemployment 
levels. We have also seen increasing levels of social unrest 
this year, with a further rise in service delivery protests and 
industrial action, and a regrettable return of violent 
instances of xenophobia. This rising social stress had a 
direct impact on our business activities, with industrial 
action in one of our grocery facilities and two of our 
Pretoria bakeries, attacks on retail stores and our delivery 
vehicles, and a backlash against South African retailers in 
some of our African markets. 

In addition to reduced consumer spend, we are seeing 
some broader changes in consumer behaviour, including 
a growing focus on health and wellness, an increased 
focus on shopping on promotion, and greater consumer 
pressure for corporate transparency and improved social 
and environmental performance. Collectively, these 
developments increase the need to secure greater 
efficiencies and improved product and process innovation, 
while increasing our efforts to achieve our sustainability 
goals.

EXECUTING AN AMBITIOUS GROWTH 
STRATEGY 
This year we undertook a comprehensive refresh and 
update of our five-year growth strategy, building on our 
activities last year in introducing a new operating model 
and implementing our culture development programmes. 
Our priority this year has been to continue work on our 
group strategic commitments and to accelerate the 
implementation of each of our four strategic focus areas, 

namely Drive Growth, Be Efficient, Great People and 
Sustainable Future. We made good progress this year in 
each of these areas, laying the foundation for our longer-
term growth ambitions. 

As part of our strategic commitment to optimise our 
product portfolio, we have made various changes this year 
to the company’s portfolio. In addition to divesting Tiger 
Brands’ entire interest in Oceana Group Limited in April 
2019, we have more recently approved the closure of the 
loss-making Deli Foods business in Nigeria. We expect the 
closure process to be concluded over the next couple of 
months. In November 2019, after a detailed evaluation of 
the VAMP business and following the receipt of several 
indicative offers, we approved a formal due diligence 
process for disposal of the business. This does not in any 
way affect our commitment to responding to the class 
action.

In response to changing consumer expectations for 
convenience, affordability and healthier foods, we have 
delivered some successful product innovations this year 
across our product portfolio, including in particular in 
health and nutrition where we foresee significant 
commercial opportunities. Many of our anticipated new 
product launches will extend into new categories and 
consumer spaces as we look to accelerate our overall 
innovation rate across the business. 

Recognising the increasing pressure from private label, 
we are reinforcing the strength of our existing brands, 
maintaining our marketing spend and introducing targeted 
marketing strategies to build on our position as the 
category leader. In the context of the growing bargaining 
power of retailers and increasing competitive intensity, 
we are also taking measures to increase our product 
penetration and enhance on-shelf availability, including 
by strengthening our customer relationships.

In terms of our Africa growth strategy, we have identified 
opportunities to drive category growth through targeted 
brand investments, both in our existing markets and in 
prioritised new markets. This will be supported by superior 
routes to markets and local investment in key capabilities. 

We have achieved some significant cost-saving targets 
this year across our value chain, delivering efficiencies 
in packaging and ingredients, centralised procurement, 
enhanced plant and process practices. We also made 
good progress against our customer service excellence 
targets, with an 18% reduction in consumer complaints.

I am particularly pleased with the progress made in 
delivering on our people strategy. The new appointments 

12 Tiger Brands Limited Integrated annual report 2019

CHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

continue to build our focus on quality, with the aim of 
delivering a step-change improvement, accompanied by 
full transparency on our performance.

On employee safety, I am saddened to report that this year 
one of our employees was killed. In April 2019, Mr Aubrey 
Tornado Skosana, a driver at Albany Pretoria, died 
following a multi-collision vehicle accident while on a 
delivery. I extend my sincere condolences to Mr Skosana’s 
family and friends. The family has been given support and 
counselling, and we have implemented appropriate 
response measures to minimise the potential for future 
such incidents. We continue to seek an industry solution 
for the concerning number of violent route-to-market 
incidents, while ensuring all our Bakery delivery routes are 
risk assessed and enabled with tailored response 
measures to enhance employee safety.

CLASS ACTION UPDATE
In April 2019, Tiger Brands received a class action 
summons following last year’s tragic national listeriosis 
incident. In August, the company filed a plea in response 
to this summons. Tiger Brands remains committed to 
having the matter determined as soon as possible and will 
continue to conduct its defence in a responsible manner. 

OUTLOOK
The sobering Medium-Term Budget Policy Statement, 
given by the South African Minister of Finance in October 
2019, suggests that the country faces some significant 
macro-economic challenges for the foreseeable future. 
In the context of continuing policy and political uncertainty, 
structural unemployment, high debt levels, and ongoing 
concerns with state-owned enterprises, investor and 
business sentiment is understandably subdued. 

I believe that the strength of our heritage brands, the 
diversity of our product portfolio across a range of income 
groups, our long-standing distribution networks and 
customer relationships, and our strong balance sheet, will 
enable us to absorb potential future headwinds. I am also 
confident that we have the right strategy in place to 
respond to these difficult and dynamic market conditions 
and ensure our long-term growth. 

to the executive and senior management team have 
brought valuable additional skills, experience and insights. 
We have introduced a standardised talent management 
framework, improved our succession planning, and 
invested in developing leadership and commercial 
capabilities. Although we have begun to make our reward 
mechanisms more competitive, instilling a purpose-led 
performance-based culture that inspires innovation and 
drives performance remains a top priority. 

In terms of our recently revised Sustainable Future pillar – 
which includes ambitious commitments on health and 
nutrition, enhanced livelihoods, and environmental 
stewardship – we have seen some pleasing initial results. 
We have driven micronutrient enrichment across 30,7% of 
our net sales, fortifying staple foods such as bread, maize 
meal and cake flour with key vitamins and minerals, and 
certain breakfast cereals and instant porridges with 
micronutrients. This year, we set up a “market access 
accelerator” that has already successfully supported seven 
black-owned enterprises in logistics opportunities, trained 
more than 50 aspiring black entrepreneurs, and provided 
58 black smallholder farmers with both financial and 
non-financial support. On our environmental performance, 
we have seen some positive initial results in addressing our 
most material environmental impacts, namely improving 
energy and water efficiency, reducing greenhouse gas 
emissions, and reducing operational as well as 
packaging waste.

MAINTAINING OUR STRATEGIC ENABLERS
Delivery of our priority focus areas is dependent on 
continuing strong performance in various strategic 
enablers, such as good governance practices, effective 
internal processes, food quality, occupational health and 
safety, and stakeholder responsiveness. Our activities in 
each of these areas are reviewed in more detail in this 
report. In these opening comments I wish to focus in 
particular on the issues of food safety and quality, as well 
as employee safety.

This year, we have placed a particular priority on driving 
the food safety and quality agenda across the company, 
investing heavily in ensuring that we have trained and 
talented people integrated across functions, a robust and 
integrated set of processes and tools, and a culture and 
passion for quality that permeates across the organisation. 
We have strengthened our internal and external audit and 
assessment processes, improved supplier quality 
assurance measures, and completed hazard analysis and 
critical control point (HACCP) training for all high-risk sites. 
Through our various quality initiatives, we have achieved 
external certification for all our manufacturing sites. We will 

Our businessTiger Brands Limited Integrated annual report 2019 13

APPRECIATION
Our ability to deliver value in this tough year is thanks to 
the continuing energy and hard work that I have seen 
first-hand across the company. I would like to express my 
deep appreciation to all of Tiger Brands’ employees for 
their contribution in working towards our strategic 
ambitions, as well as my colleagues on the executive team 
for their active support. The Tiger Brands’ board, under 
the strong leadership of our chairman, Dr Khotso Mokhele, 
has once again been an invaluable source of advice and 
counsel as we have developed and implemented our 
strategic roadmap. Although we are not yet showing the 
levels of growth that we aspire to, I believe that the 
company is well positioned for the future. 

LC Mac Dougall
Chief executive officer

21 November 2019

14 Tiger Brands Limited Integrated annual report 2019

OUR BUSINESS MODEL

Tiger Brands creates value and delivers on its purpose by producing, marketing and 
distributing everyday branded food, home and personal care products, predominantly 
in South Africa with a growing market presence across Africa. 

KEY CAPITAL INFLOWS 

SOCIAL AND RELATIONSHIP

Committed workforce

Investor confidence

Constructive relationship with  
government and regulators 

Positive supplier and customer relations

Trusted brand and reputation with 
consumers and society

Stable operating context contributing  
to sustained market demand

OUR EXTERNAL ENVIRONMENT 

 › Sustained macro-economic 

pressure on consumer spending

 › Heightened competition and 

changing retail and consumer 
dynamics 

 › Growing consumer and policy 
focus on nutrition, health and 
environmental stewardship

WHEAT

RICE

MAIZE

OUR PEOPLE

Strong and diverse board 

Experienced executive team 

10 543 employees (2018: 11 348 
permanent) 

Enabling environment

Adequate governance systems

Improved reward and personal 
development opportunities

OUR BRAND AND REPUTATION

Strong brand and reputation

Unique product formulations and trusted 
recipes

Research and development capacity

Governance and business systems

MANUFACTURED CAPITAL

41 manufacturing facilities

160 packing lines

24 distribution centres

FINANCIAL CAPITAL

Borrowings 

Low gearing levels and strong cash 
generation

Cash generated from operations

NATURAL RESOURCES

Local and imported raw material 
ingredients

Water and energy for production

Fuel (diesel and petrol) for distribution 

Fertile soil and conducive agricultural 
conditions

OATS

SORGHUM

Throughput  
of primary  
agricultural products  
transformed  
into branded  
food items

TOMATOES  
& BEANS

FRUIT & 
NUTS

SUGAR

COCOA

MEAT

g including:

sin

s
e
c
o
r
p

d
n

a

g

n

i

r

u

t

c

a

f

u

n

a

M

OUR TOP 10 RISKS

1.
Operating 
environment

2.
Albany 
route-to-
market

3. 
Food safety 
and product 
quality

4. 
Occupational 
health and 
safety

5.
Cybercrime 
and 
information 
security

6.
Business 
continuity 
vulnerabilities

7.
Data and 
information 
risk

                      C

R

e

s

e

arc

h a

n

d

Proc

ure

m

e

ntr

e

s 

o

f 

e

d

e

v

e

l

o

p

e

n

t 

a

n

d

x

c

e

ll

e

m

e

n

t

n

c

e

b

u

l

k

t

r

a

n

s

p

o

r

t

S ervice providers/suppliers

G  •  C O NSU M ABLES  •  OTHER 

GIN

A

K

C

A

P

Our business 
 
 
 
 
g including:

sin

s

e

c

o

r

p

d

n

a

g

n

i

r

u

t

c

a

f

u

n

a

M

Tiger Brands Limited Integrated annual report 2019 15

Our core target consumers are middle-income consumers, the largest and fastest 
growing segment. Our core category is food with immediate adjacencies  
in beverages, snacks and treats.

OUR REVENUE STREAM

OUTFLOWS 

                      C

R

e

s

e
arc

h a

n

Proc

ure

m

e

e
ntr

e
s 

o
f 

e

d

d

e

v

e
l

o

p

x

c

e

ll

e

m

e

n

t

n

c

e

n

t 

a

n

d

b

u

l

k

t

r

a

n

s

p

o

r

t

RETAILERS
WHOLESALERS
GENERAL 
TRADE

PACKAGING

DISTRIBUTION

Economic/Process performance
‘  Profitable operations
‘  Efficient resource use
‘  Financial resilience
‘  Optimised product portfolio

G  •  C O NSU M ABLES  •  OTHER 
S ervice providers/suppliers

GIN

A

K

C

A

P

8.
Attract and 
retain critical 
skills

9.
Fraud, theft, 
crime and 
corruption 

10.
Ageing 
infrastructure

Snacks and Treats 
Sugar
Chocolate
Beverages
Concentrates
Sports drinks
Ready-to-drink
Value Added Meat  
Products (VAMP)

Home, Personal 
Care and Baby

Milling and baking 
Baking
Milling:
– Flour
– Maize
– Sorghum
Other grains 
Pasta
Breakfast
Rice
Groceries
Condiments and 
ingredients
Spreads
Canned fruit and 
vegetables

OUR COST STREAM

Our most significant cost streams include: 
 › Raw material procurement 
 › Employee wages and benefits
 › Sales and distribution expenses 
 › Electricity and fuel
 › Marketing expenses 
 › Regulatory compliance costs 
 › Maintenance and upgrading of plant and equipment 
 › Other administered costs
Most of these costs have been rising in recent years, 
many of them above inflation, driven by various external 
economic, social and environmental factors beyond our 
control. We have a strong focus on securing cost savings 
on those issues within our control, through our established 
cost-conscious culture and a track record of delivering 
procurement savings and supply chain efficiencies. 
We are continuing to identify opportunities for further 
efficiencies in our manufacturing operations and our sales 
and administrative activities. In terms of exchange rate 
volatility, a substantial portion of our costs are directly 
or indirectly exposed to foreign exchange volatility.

Material cost differentiators
 › Our ability to leverage a centralised procurement hub 
 › Standardisation and simplification of group  

processes, systems and practices

SOCIAL AND RELATIONSHIP

Provision of affordable nutrition

Economic opportunities across value chain

Community impact of operations

Contribution to non-communicable disease 

Impact of unsafe food products

(outcomes on page 16)

OUR PEOPLE

Investment in employee skills and motivation

Investment in employee health and safety

Enhanced employee and board diversity

✓

✓

✓

✗

✗

✓

✓

✓

✗

Some negative health and safety incidents

(outcomes on page 16)

OUR BRAND AND REPUTATION

✓

✓

Investment in maintaining brand equity

Innovation launches including in health and 
nutrition, value and convenience

(outcomes on page 16)

MANUFACTURED CAPITAL

✓

Investment in modernising plant and 
equipment

✗

General wear and tear/depreciation

(outcomes on page 17)

✓

✓

✓

✓

✓

✗

✗

✗

✗

✗

FINANCIAL CAPITAL

Return on equity

Return on invested capital (ROIC)

Favourable funding terms

(outcomes on page 17)

NATURAL RESOURCES

Investments in numerous mitigation 
measures

Innovation in products, processes and 
consumption

Raw material extraction

Energy use and GHG emissions across 
value chain

Water use and potential contamination

Habitat impacts across supply chain

Environmental incidents

(outcomes on page 17)

The majority of our revenue is generated in South Africa  from our Grains (45%) and Consumer Brands (34%)  divisions, with the balance coming from the Exports and International division (11%), followed by Home, Personal Care and Baby (9%). Material revenue differentiators ›The group’s long-standing market-leading position in branded food and beverages ›Our power brands, most of which are rated first or second in their product categories ›A robust marketing strategy to ensure our brands  remain relevant and top-of-mind ›Far-reaching distribution capabilities  ›The strength and quality of our relationships with our customers 
 
 
 
 
16 Tiger Brands Limited Integrated annual report 2019

OUR BUSINESS MODEL CONTINUED

SOCIAL AND RELATIONSHIP

OUR PEOPLE

OUR BRAND AND REPUTATION

Material inputs

Committed workforce

Investor confidence

Constructive relationship with 
government and regulators 

Positive supplier and customer relations

Trusted brands and reputation with 
consumers and society

Stable operating context contributing  
to sustained market demand

Our actions to sustain value
 › Strong drive on people strategy 
(see page 32), and on developing 
positive employee relations
 › Regular investor communication
 › Structured engagement with 

regulators, continued focus on 
compliance and ensuring a societal 
contribution 

 › Active engagement with suppliers and 
customers (retailers and wholesalers)
 › Product and process innovation 

including on health, convenience and 
value

 › Delivering societal value through 
our core business, supported by 
Tiger Brands Foundation

Outcomes  
of our activities
Generally positive relations across 
key stakeholder groups
 ✓ 18% reduction in consumer 

complaints and 35% reduction 
in marketplace incidents

 ✓ 31% of net sales fortified with 
micronutrient enrichment 

 ✓ R14,3 billion BBBEE supplier spend
 ✓ R12,3 million spend to support black 

farmers and small businesses 

Continuing concerns in certain areas
✘  Concerns around the company’s ability 
to recover cost push in a challenging 
consumer environment 
✘  Listeria class action lawsuit 
✘  Labour unrest (Groceries and Bakeries)

Capital trade-offs
 › Our success as a business 

depends ultimately on the quality 
of our relationships with key 
stakeholders. These stakeholders 
have different and sometimes 
conflicting priority interests 
(page 20); balancing these 
competing interests requires 
trade-offs as we prioritise certain 
investments over others.  

 › Investing in social and relationship 
capital also often requires short to 
medium-term financial capital 
inputs, but generally generates 
positive return across most capitals 
over the longer term.

Material inputs

Strong and diverse board 

Experienced executive team 

10 543 employees (2018: 11 348) 

Enabling environment

Adequate governance systems

Improved reward and personal 
development opportunities

Our actions to sustain value
Three-pillar people strategy focusing 
on building a diverse talent base, 
developing leadership capacity, and 
creating a great place to work 
 › Sustained focus on promoting 
diversity and employment equity
 › Appropriate succession plans in 

place

Outcomes  
of our activities
Generally improved employee skills 
and motivation 
 ✓ 40% of leadership appointments 

were internal

 ✓ Recognised as a Top Employer 2019 
 ✓ Management trainee programme 

ranked second in SA Graduate and 
Employee Association 

 ✓ R4,2 billion on wages and benefits
 ✓ R127 million invested in skills 

development
Board diversity:
 ✓ 62% black and 38% female
Employee diversity:
 ✓ 93% black and 30% female
✘  Industrial action at some of our 

operations

✘  One fatality (2018: one)
✘  0,38 lost-time injury frequency rate  

(2018: 0.27) 

Capital trade-offs
 › As labour is one of our most 

significant costs, there has been a 
strong drive to identify 
opportunities for further labour 
efficiencies and productivity gains 
across our operations. While 
reducing labour costs has benefits 
in terms of financial capital, it has 
potentially significant negative 
implications in human and social 
capital.

 › Investing, attracting, retaining and 
developing executive talent is a 
material cost, depleting financial 
capital in the short term, but 
resulting in returns in most capital 
stocks in the longer term. 

Material inputs

Strong brand and reputation

Unique product formulations and 
trusted recipes

Research and development capacity

Governance and business systems

Our actions to sustain value
 › Strong focus on ensuring a clear 
purpose and strong personality 
behind our master brands 

across different media

 › More diversified marketing spend 
 › Investment in innovation and R&D, 
including in health and wellness

Outcomes  
of our activities
Sustained brand presence
 ✓ 100% penetration in South Africa, 

with every household having at least 
one Tiger Brands product

 ✓ Category leader in over 50% of the 
categories we operate in from a 
brand equity perspective

 ✓ Brands compete head-on with the 
leading brand in almost a third of 
categories

 ✓ We can disrupt categories, being a 
challenger in over 15% remaining 
categories

Innovation launches, including: 
 ✓ Health and nutrition: Albany BoB 
Genius, Ace+Fibre, Jungle Plus+

 ✓ Value: Tastic variants; Benny 
seasoning; Morvite strip pack
 ✓ Convenience: Purity pouches  
 ✓ Other: 100% durum pasta; new Oros 

flavours

Capital trade-offs
 › Tiger Brands’ legacy is built on the 
strength of our brands and the 
quality of our products, which in 
turn depends on our proprietary 
product recipes, our capacity to 
innovate in response to changing 
consumer preferences, our robust 
food quality and safety systems, 
and our innovative marketing and 
consumer engagement. 
Maintaining our leadership in these 
areas is key to long-term growth, 
but often has short-term cost 
implications.

Our businessTiger Brands Limited Integrated annual report 2019 17

MANUFACTURED CAPITAL

FINANCIAL CAPITAL

NATURAL RESOURCES

Material inputs

41 manufacturing facilities

160 packing lines

24 distribution centres

Our actions to sustain value
 › R1,1 billion capital expenditure in 
manufacturing and distribution 
capability and technology

Outcomes  
of our activities

 ✓ Investment in Oats Mill, Beverages 
 ✓ 97% on-shelf availability 
Some challenges remain
✘  Supply chain difficulties at 

Groceries impacted profitability
✘  Higher conversion costs at Snacks 

and Treats 

Capital trade-offs
 › Investing in plant and equipment is 
beneficial for longer-term growth 
but can impair short-term financial 
performance. 

 › The modernising of facilities may 
also lead to job losses, negatively 
impacting social and human 
capital; any job losses generally 
contribute to reduced consumer 
spend and undermine market 
growth.

14 Tiger Brands Limited Integrated annual report 2019

Our business

Tiger Brands Limited Integrated annual report 2019 15

OUR BUSINESS MODEL

Tiger Brands creates value and delivers on its purpose by producing, marketing and 
distributing everyday branded food, home and personal care products, predominantly 
in South Africa with a growing market presence across Africa. 

Our core target consumers are middle-income consumers, the largest and fastest 
growing segment. Our core category is food with immediate adjacencies  
in beverages, snacks and treats.

Material inputs

Borrowings

Low gearing and strong cash generation 

Cash generated from operations

efficiency

execution 

Our actions to sustain value
 › Strategy supported by focused 
 › Continued drive on operational 
 › Prudent approach to capex 
 › Operating model embedded 
through revitalised ways of 
working 

approvals 

 › Strong corporate governance 
 › Deliberate working capital 

structures 

management

Outcomes  
of our activities
 ✓ 21,6% return on net assets 

(RONA) (2018: 26,6%)

 ✓ Net interest paid R10,6 million 

(2018: R41,8 million) 

 ✓ R3,5 billion cash generated from 
operations (2018: R3,3 billion)

 ✓ Savings of R616 million 
 ✓ Working capital cents per 

R1 turnover 21,4 (2018: 21,6)

✘  Total dividend per share declared: 

1 061 cents (1 080 cents)  
✘  14,1% return on equity (2018: 

16,7%)

✘  ROIC 14,2% > weighted average 
cost of capital (WACC) 12,5% 
(2018: ROIC 17,3% > WACC 
12,5%)

Capital trade-offs
 › Ensuring sustainable growth in 
financial capital often involves 
making significant capital 
investments in the short term. 
 › Our strategic direction informs the 
allocation of capital to balance the 
short-term interests of certain 
stakeholders with long-term 
growth objectives.

Material inputs

Local and imported raw material 
ingredients for our products

Water for production facilities,  
comprising municipal supply and own 
borehole sources

Energy to fuel our manufacturing, 
primarily Eskom electricity

Fuel (diesel and petrol) for distribution 

Fertile soil and conducive agricultural 
conditions

Our actions to sustain value
 › Continued energy and water 
efficiency measures, with 
supporting mitigating plans to 
ensure continuity of production 

 › Investment in innovations to 

optimise packaging and reduce 
waste

 › Partnerships in place to reduce 
food waste and packaging waste

Outcomes  
of our activities
Some progress in mitigating impacts
 ✓ Absolute water use down 7,2%; 

water intensity down 5,4% 

 ✓ Total carbon emissions down 6,5% 

year-on-year 

 ✓ Absolute energy use down 8,5%; 

energy intensity down 5,0%

 ✓ Achieved a 10% reduction in body 
plate thickness by light-weighting 
aerosol and food cans 

Capital trade-offs
 › Natural capital is a critical input 

for all of our activities. Generating 
value across all the other capitals 
often involves some negative 
impact on natural capital. 
 › We strive to minimise these 

impacts across our value chain, 
by investing in mitigating 
measures in our processes, 
products and packaging.

KEY CAPITAL INFLOWS 

SOCIAL AND RELATIONSHIP

Committed workforce

Investor confidence

Constructive relationship with  
government and regulators 

Positive supplier and customer relations

Trusted brand and reputation with 
consumers and society

Stable operating context contributing  
to sustained market demand

OUR EXTERNAL ENVIRONMENT 

 › Sustained macro-economic 

pressure on consumer spending

 › Heightened competition and 

changing retail and consumer 
dynamics 

 › Growing consumer and policy 
focus on nutrition, health and 
environmental stewardship

WHEAT

RICE

MAIZE

OATS

SORGHUM

Throughput  
of primary  
agricultural products  
transformed  
into branded  
food items

TOMATOES  
& BEANS

FRUIT & 
NUTS

SUGAR

COCOA

MEAT

g including:

sin

s
e
c
o
r
p

d
n

a

g

n

i

r

u

t

c

a

f

u

n

a

M

OUR PEOPLE

Strong and diverse board 

Experienced executive team 

10 543 employees (2018: 11 348 
permanent) 

Enabling environment

Adequate governance systems

Improved reward and personal 
development opportunities

OUR BRAND AND REPUTATION

Strong brand and reputation

Unique product formulations and trusted 
recipes

Research and development capacity

Governance and business systems

MANUFACTURED CAPITAL

41 manufacturing facilities

160 packing lines

24 distribution centres

FINANCIAL CAPITAL

Borrowings 

Low gearing levels and strong cash 
generating capabilities

Cash generated from operations

NATURAL RESOURCES

Local and imported raw material 
ingredients

Water and energy for production

Fuel (diesel and petrol) for distribution 

Fertile soil and conducive agricultural 
conditions

OUR REVENUE STREAM

OUTFLOWS 

                      C

R

e

s

e
arc

h a

n

Proc

ure

m

e

e
ntr

e
s 

o
f 

e

d

d

e

v

e
l

o

p

x

c

e

ll

e

m

e

n

t

n

c

e

n

t 

a

n

d

b

u

l

k

t

r

a

n

s

p

o

r

t

RETAILERS
WHOLESALERS
GENERAL 
TRADE

PACKAGING

DISTRIBUTION

Economic/Process performance
‘  Profitable operations
‘  Efficient resource use
‘  Financial resilience
‘  Optimised product portfolio

G  •  C O NSU M ABLES  •  OTHER 
S ervice providers/suppliers

GIN

A

K

C

A

P

Snacks and treats
Sugar
Chocolate
Beverages
Concentrates
Sports drinks
Ready-to-drink
Value Added Meat  
Products (VAMP)

Home, Personal 
Care and Baby

Milling and baking 
Baking
Milling:
– Flour
– Maize
– Sorghum
Other grains 
Pasta
Breakfast
Rice
Groceries
Condiments and 
ingredients
Spreads
Canned fruit and 
vegetables

OUR COST STREAM

Our most significant cost streams include: 
 › Raw material procurement 
 › Employee wages and benefits
 › Sales and distribution expenses 
 › Electricity and fuel
 › Marketing expenses 
 › Regulatory compliance costs 
 › Maintenance and upgrading of plant and equipment 
 › Other administered costs
Most of these costs have been rising in recent years, 
many of them above inflation, driven by various external 
economic, social and environmental factors beyond our 
control. We have a strong focus on securing cost savings 
on those issues within our control, through our established 
cost-conscious culture and a track record of delivering 
procurement savings and supply chain efficiencies. 
We are continuing to identify opportunities for further 
efficiencies in our manufacturing operations and our sales 
and administrative activities. In terms of exchange rate 
volatility, a substantial portion of our costs are directly 
or indirectly exposed to foreign exchange volatility.

Material cost differentiators
 › Our ability to leverage a centralised procurement hub 
 › Standardisation and simplification of group  

processes, systems and practices

SOCIAL AND RELATIONSHIP

Provision of affordable nutrition

Economic opportunities across value chain

Community impact of operations

Contribution to non-communicable disease 

Impact of unsafe food products

(outcomes on page 16)

OUR PEOPLE

Investment in employee skills and motivation

Investment in employee health and safety

Enhanced employee and board diversity

✓

✓

✓

✗

✗

✓

✓

✓

✗

Some negative health and safety incidents

(outcomes on page 16)

OUR BRAND AND REPUTATION

✓

✓

Investment in maintaining brand equity

Innovation launches including in health and 
nutrition, value and convenience

(outcomes on page 16)

MANUFACTURED CAPITAL

✓

Investment in modernising plant and 
equipment

✗

General wear and tear/depreciation

(outcomes on page 17)

✓

✓

✓

✓

✓

✗

✗

✗

✗

✗

FINANCIAL CAPITAL

Return on equity

Return on invested capital (ROIC)

Favourable funding terms

(outcomes on page 17)

NATURAL RESOURCES

Investments in numerous mitigation 
measures

Innovation in products, processes and 
consumption

Raw material extraction

Energy use and GHG emissions across 
value chain

Water use and potential contamination

Habitat impacts across supply chain

Environmental incidents

(outcomes on page 17)

OUR TOP 10 RISKS

1.
Operating 
environment

2.
Albany 
route-to-
market

3. 
Food safety 
and product 
quality

4. 
Occupational 
health and 
safety

5.
Cybercrime 
and 
information 
security

6.
Business 
continuity 
vulnerabilities

7.
Data and 
information 
risk

8.
Attract and 
retain critical 
skills

9.
Fraud, theft, 
crime and 
corruption 

10.
Ageing 
infrastructure

The majority of our revenue is generated in South Africa  from our Grains (45%) and Consumer Brands (34%)  divisions, with the balance coming from the Exports and International division (11%), followed by Home, Personal Care and Baby (9%). Material revenue differentiators ›The group’s long-standing market-leading position in branded food and beverages ›Our power brands, most of which are rated first or second in their product categories ›A robust marketing strategy to ensure our brands  remain relevant and top-of-mind ›Far-reaching distribution capabilities  ›The strength and quality of our relationships with our customers 
 
 
 
 
18 Tiger Brands Limited Integrated annual report 2019

Our business

OUR EXTERNAL ENVIRONMENT

This has been another dynamic year for consumer packaged goods (CPG) companies in 
South Africa, during which we have felt the impact of a very constrained consumer 
environment, an increasingly competitive food and retail environment, and changing consumer 
and regulatory expectations regarding nutrition, health and environmental responsibility. 
This challenging external context presents both risks and commercial opportunities, 
and has informed the development of our growth strategy.

PROCUREMENT

MANUFACTURING

LOGISTICS

CUSTOMERS

CONSUMERS

 › ZAR volatility
 › BBBEE

 › Unreliable and 
expensive 
electricity
 › Labour costs
 › Employee 
relations

 › Water scarcity

 › Increasing 

storage costs 

 › Higher fuel 

prices

 › Squeezed  
customers 
pushing for 
discounts  
and trade terms

 › Constrained 
consumer 
shopping on 
promotion

SUSTAINED MACRO-ECONOMIC PRESSURE ON CONSUMER SPENDING

 › Consumer spending in South Africa continues to be constrained by lacklustre GDP 
and wage growth, high unemployment and high consumer debt, compounded by 
increasing fuel, transport and utility costs, and continuing rand/dollar volatility. 
An estimated 62% of South Africans live on less than R60/day, with many families 
trapped in poverty due to the 29% unemployment rate.

 › In August 2019, South Africa’s consumer inflation rate reached 4,3%, driven by price 

increases in food and non-alcoholic beverages, fuel and electricity, and miscellaneous 
goods and services. Food inflation reached its highest levels in 18 months, off the back 
of increases in bread and cereal, maize meal prices and oil-based food items. 

 › Consumers are buying less, spending less and shopping smarter: 65% of shoppers 
are actively comparing prices across brands, 57% are choosing retailers with better 
prices, and 70% trading up to bigger packs on promotion if value is offered.1 Despite 
this tough environment, for the most part we have continued to benefit from our 
premium and heritage brands and the nature of our food basket, with our share of 
the market at 25,3%.2 

 › The economic outlook in South Africa remains subdued for the foreseeable future, 

weighed down by continuing policy and political uncertainty, high unemployment and 
debt levels, and ongoing challenges with the bailout of state-owned enterprises.

Our response 

Strategy

 › Given the constrained consumer environment, and in an effort to expand and protect margins in the subdued 
market, we have placed a heightened focus on driving productivity and securing cost efficiencies across the 
value chain (page 30). 

 › We continually review consumer trends to guide the optimisation of our product portfolio and to identify 
opportunities for product and process innovation. We have an exciting product pipeline across a range 
of categories that specifically includes innovations for value-seeking consumers (page 27).

 › Our recently approved sustainability strategy includes a strategic focus on improving the livelihoods of thousands 

of people by providing opportunities across our value chain for inclusive economic participation, including 
through a deliberate focus on supporting black/black-women farmers and owned enterprises in our value chain 
(page 34).

1  Nielsen Basket and Shoppergraphics F’19 Q1; In perspective for Tiger Brands March 2019. 
2  Nielsen 12mm volume share as at 30 September 2019. 

Our businessTiger Brands Limited Integrated annual report 2019 19

HEIGHTENED COMPETITION AND CHANGING RETAIL AND CONSUMER DYNAMICS

 › There have been new entrants in the food producer sector in South Africa, some of whom are building potential contender brands. 

This is contributing to excess capacity in a low volume growth environment, resulting in aggressive pricing strategies.
 › Competition in food retail has also intensified, with the growth of e-commerce business and general traders, driving the 

rationalisation of SKUs*, the uptake of private labels and prompting more aggressive procurement, all of which is placing further 
pressure on food producers.

 › Consumer behaviour generally is changing, driven by various trends including rapid urbanisation,  
an increasing number of single households, crowded transport, and greater digital connectivity.  
These trends have contributed to an uptake in convenient on-the-go meals and snacks,  
increased demand for purpose-led brands and greater corporate transparency, and a growing  
consumer focus on health and wellness. 

 › Cumulatively, the heightened competition and changing dynamics in the consumer and retail  
space, are challenging some of the traditional approaches that have driven top-line growth in  
CPG companies, driving innovation in products, sales and distribution. 

Our response

Strategy

 › Our strategic commitment to drive growth has been developed to mitigate the risks and realise the opportunities 
associated with the changing retail and consumer dynamics. We have identified opportunities to optimise our 
product portfolio, respond to the growth in private label brands, and win at the point of purchase (page 27). 
 › We made further progress this year in new product launches to address consumer expectations for quality, 
convenience, healthier foods and affordable pack sizes. Despite the heightened competition we retained the 
lead in packaged food in 2019, with a 25,3% volume share.

 › We have been implementing channel-specific category management methodologies and will be continuing 
to embed appropriate digital technologies that enhance the monitoring of the return on investment of our 
promotional activity, while meeting customers’ needs, and we have been using new pricing expertise to help 
drive brand growth and customer support.

 › Through the diversity of our portfolio we are able to address the full range of consumers’ shopping needs, 

particularly those in the middle-income bracket (living standards measure 5 to 8).

GROWING CONSUMER AND POLICY FOCUS ON NUTRITION, HEALTH AND 
ENVIRONMENTAL STEWARDSHIP

 › South Africa has been assessed as one of the least healthy countries globally, with high levels of obesity and  
lifestyle-induced non-communicable disease. This has contributed to greater regulatory intervention in the 
food sector, with the introduction of a sugar tax and sodium regulations, as well as a rapidly growing 
appreciation among consumers of the benefits of healthier and more nutritious food products.

 › There has similarly been an increased consumer and regulatory focus on environmental issues, with 
heightened activism in particular on issues such as climate change, plastics pollution, and increasing 
consumer demand for food products that are seen to be “green” and organic. 

 › Globally, there has been a significant uptake recently in plant-based protein, characterised by the marked  
success of recently listed companies in this area, and the growing adoption of alternative meat products  
in leading global quick service restaurants.

Our response

Strategy

 › We believe that there is a sizeable commercial opportunity in the health and nutrition sector, and have been 

driving innovation in nutrition, for example through our vitamin-enriched Best of Both Genius bread that adds 
nutrients for school children, adding fibre to Ace maize meal porridge that assists with a healthy gut, and 
launching new flavours in our Crunchalots breakfast that are low in sugar compared to competitors (page 28).
 › In terms of our recently approved Sustainable Future strategy we have committed to enabling consumers to 

improve their health and well-being by developing best-in-class nutritional standards, providing more nutritious, 
affordable food products, and leveraging our brand and marketing activities to promote consumer nutrition and 
health (page 34).

 › This year, we have invested in driving the quality agenda across the company. We completed quarterly self-

assessments and gap closeouts across our operations, achieved external certification (FSSC 22000) for all our 
manufacturing sites, implemented supplier quality assurance processes for all new raw material and packaging 
suppliers, and made new appointments to enhance our quality team (sustainable development report).

 › We have also committed to significantly reduce our environmental impact through innovative solutions, including 
optimising energy and water usage, developing innovative products and packaging, leveraging our brand and 
marketing, and implementing circular economy initiatives that stimulate economic opportunities (sustainable 
development report).

* Stock keeping units

20 Tiger Brands Limited Integrated annual report 2019

Our business

ADDRESSING MATERIAL STAKEHOLDER INTERESTS

This year has been an important milestone in our journey of promoting stakeholder 
inclusivity and ensuring effective management of material stakeholder interests  
as a means of promoting sustainable competitiveness.

KEY ELEMENTS OF OUR STAKEHOLDER RELATIONS STRATEGY INCLUDE:

Consistent 
approaches  
to 
engagement 
throughout  
the group 

Mechanism  
to anticipate  
risk and 
opportunity

Coordinated 
framework 
for 
stakeholder 
management

Leadership 
actively 
engaging  
with 
stakeholders

Stakeholder-
focused as 
opposed to 
compliance- 
based  
engagement

Values-
based 
engagement

Our journey began in 2017 where we undertook a 
dedicated engagement process to develop a baseline 
appreciation of how our stakeholders perceive our existing 
engagements, and to identify opportunities to foster 
increased inclusivity for sustainable competitiveness. 

We have been encouraged by the positive response from 
various stakeholders who have supported us in our 
activities. Since October 2018, we have been working with 
various stakeholder groups within our host communities 
to develop and implement site-specific stakeholder 
engagement plans. During 2019, we spent more time in 
host communities undertaking social-mapping exercises, 
the results of which have allowed us to be responsive to 
specific community needs, and enabled us to co-create 

impact programmes with communities to bring about the 
required change.

In the table on pages 21 and 22, we briefly identify those 
stakeholder groups that have a substantive impact on our 
ability to create value, outlining their contribution to value 
creation, our means of engaging with them, and each 
stakeholder group’s primary interests relating to our 
business activities. 

Although we appreciate that there is often substantial 
diversity of perspective and interest within each group, 
we believe that the interests listed below are a sufficiently 
accurate reflection of each group’s most material interests 
regarding Tiger Brands’ activities and performance.

Tiger Brands Limited Integrated annual report 2019 21

HOW WE ENGAGE

MATERIAL INTERESTS

OUR ACTIVITIES

PAGE

   EMPLOYEES – provide the experience, productivity and skills that are the foundation for delivering our strategy

 › Internal website
 › Newsletters and email
 › Employee hotline
 › Employee engagement 
sessions and culture 
dialogues

 › One-on-one consultations 

 › Remuneration and rewards
 › Talent and career development
 › Strong internal engagement
 › Teamwork and collaboration
 › Diversity and representativeness

 › Our recently revised people strategy and operating 
model seeks to directly address each of these 
issues

 › Employee experience improvement is managed 
through our culture transformation journey, talent 
development practices and through our employee 
engagement survey

 32

     CONSUMERS – provide the basis for revenue growth by purchasing our products and believing in our brand

 › Dedicated media and 
consumer section on 
website for major issues 

 › Packaging information
 › Consumer care line

 › Food safety 

 › Product quality

 › Robust systems in place to ensure that our 

food complies with all regulatory requirements
 › Founding member of Centre for Food Safety 

at University of Stellenbosch

 › Consumer awareness campaigns on food safety
 › Strong focus on ensuring that product quality meets 

or exceeds consumer expectations

 › Product affordability

 › Health and nutrition

 › Strive to mitigate inflationary pressures through 

cost-saving initiatives and operational efficiencies 

 › Alternative, more affordable packaging formats
 › Enable consumers to improve their health by 

providing affordable good nutrition and promoting 
consumer nutrition and health awareness

Sustainable 
development 
report

Sustainable 
development 
report

 27

 28

  GOVERNMENT –  provides the regulatory framework and informs the socio-economic context essential for 

 › One-on-one engagements 
 › Engagements on draft 

regulations 
 › Public forums
 › Industry consultative 

bodies

 › Parliamentary processes

our activities 

 › Food safety and quality

 › Robust safety systems in place supported by 

academic partnerships and consumer campaigns 

 › Consumer nutrition and health
 › Regulations on sodium; tax on 
sugar-sweetened beverages

 › Engage on draft policy and legislation
 › Nutrition education programme with the Department 

of Basic Education 

 › In-school breakfast programme in partnership with 

Tiger Brands Foundation

 › Growth and development of 
local agricultural sector

 › Active partnerships to promote agri-sector 
development and smallholder farmers

Sustainable 
development 
report

 28

 34

 
 
 
22 Tiger Brands Limited Integrated annual report 2019

ADDRESSING MATERIAL STAKEHOLDER INTERESTS CONTINUED

HOW WE ENGAGE

MATERIAL INTERESTS

OUR RESPONSE

PAGE

R      INVESTORS – provide the financial capital needed for long-term growth

 › Annual and interim reports
 › One-on-one meetings, 

roadshows and 
conferences 

 › SENS announcements
 › Dedicated investor relations
 › Website

 › Margin compression and 

earnings regression due to 
increased sector capacity 
in key segments
 › Risk of private label

 › Execution of strategic priorities; dedicated resource 

to drive strategic portfolio decisions

 › Reinforcing the strength of our purpose-led brands 

through world-class marketing

 › Realising opportunities to stretch our brands within 

and across product categories

 › Driving product innovation including explicitly for 

value-seeking consumers

 › Remuneration policy and 

 › Improved percentage votes in favour of the 

practice

 › Succession pipeline

remuneration policy

 › Board engagement with shareholders on 

remuneration

 › Revised people strategy in place, prioritises 

succession and leadership capacity development
 › Robust succession plan for key leadership positions 
including the CEO with clear development plans; 
reviewed by the board at least twice a year

              SUPPLIERS – provide the services and raw materials that form the basis of our products and activities 

 › Supplier forums
 › Site visits
 › Supplier assessments

 › Timely payment and fair terms

 › BEE/SME supplier development

 › Negotiate with strategic suppliers to secure 

requirements at reasonable cost

 › Strong drive in place to promote supplier and 
enterprise development, investing in smaller 
suppliers to diversify the supply base 

 › Health and safety standards

 › Engage with relevant suppliers on appropriate health 

and safety standards

 27

 27

 57

 32

 34

 34

Sustainable 
development 
report

            COMMUNITIES –  provide us with our social licence to operate, and with the social capital needed for business 

to flourish

 › Community social mapping 
to identify opportunities to 
share value 

 › Community mobilisation 
and interaction on SED 
projects

 › Food security and related 

 › Partner with government and developmental 

nutrition issues

 › Stimulate economic activity to 

support and sustain community 
enterprise development and job 
creation

agencies to promote nutrition, health and education, 
and contribute to community development and 
poverty eradication

 › Initiatives in place on enterprise and supplier 
development, and community investment

 34

 34

            MEDIA – provide us with the reputation and stakeholder awareness of our products, services and performance

 › CEO/CFO engagement 

as appropriate

 › Dedicated media section 

on our website 
 › Media releases 
 › Social media presence  

 › Increase access to management 

 › All queries on consumer-related enquiries addressed within specified 

and information
 › Media governance

 › Fair treatment of consumers

timeframes

 › Strengthened media governance and protocols 
 › Enhanced media monitoring and analysis 
 › See earlier responses on consumers on page 21 

Our business 
MANAGING OUR RISKS

Tiger Brands Limited Integrated annual report 2019 23

The board of Tiger Brands has ultimate responsibility for 
overseeing the group’s risk management processes. The 
board is assisted by the risk and sustainability committee 
who are responsible for ensuring that the risk management 
process complies with relevant standards and governance 
requirements. Senior management in each division and 
business unit is responsible for managing risks in their 
respective areas. Oversight of risk management at 
divisional level rests with the relevant executive 
committees. Divisional and business unit risk registers are 
updated quarterly and reviewed on an annual basis at the 
group executive committee risk workshop. The risk and 
sustainability committee meets three times a year.

RISK APPETITE AND TOLERANCE
Risk appetite refers to the level of risk that Tiger Brands’ 
management is prepared to absorb before mitigating 
actions are implemented; risk tolerance refers to the 
company’s strategic capacity to accept or absorb the 
risk. The operational risk committee will assess the risk 
management evaluation criteria on an annual basis. 
Any changes to the evaluation criteria, including the risk 
appetite and tolerance are recommended for adoption 
by the risk and sustainability committee. 

The group executive committee determines the risk 
appetite, tolerance evaluation criteria and velocity (the time 
taken to feel the impact of a risk after it materialises) and is 

presented to the risk and sustainability committee for 
recommendation to the board. The board reviews and 
approves this annually, ensuring that the company 
effectively identifies, manages and reports on risk across 
all operations and all territories. The underlying reporting 
structure starts at site level and rolls up into the relevant 
business unit and division, culminating in risk reporting at a 
group level.

Each risk is evaluated in terms of its likelihood and impact, 
both on an inherent (actual impact) and residual (after 
mitigating action) basis. The current group residual risk 
tolerance score is set at nine, as highlighted in the heat 
maps below that reflect the scoring of our top 10 risks. 
The group risk profile is reviewed quarterly and may be 
revised after considering changes to the local and regional 
macro-economic environment, recent political and 
legislative developments, socio-economic challenges and 
technological advancements. Through our combined 
assurance model, the risk and sustainability committee 
evaluates and approves the level of assurance provided 
for all group risks. 

OUR TOP 10 RISKS
The following heat maps reflect the top 10 inherent and 
residual risks for Tiger Brands in the 2019 financial year, 
identified as having the most material implications for 
Tiger Brands and its employees.

INHERENT RISK SNAPSHOT

RESIDUAL RISK SNAPSHOT

T
C
A
P
M

I

5

4

3

2

1

1

2

3

4

5

8

9

10

6

7

T
C
A
P
M

I

5

4

3

2

1

2

3

5

6

4

8

9

10

1

7

1

2

3

4

1

2

3

4

PROBABILITY

PROBABILITY

24 Tiger Brands Limited Integrated annual report 2019

MANAGING OUR RISKS CONTINUED

The following table briefly reviews the implications and mitigation measures for each of the top 10 risks.

MATERIAL RISKS 

IMPLICATIONS FOR VALUE

MITIGATING ACTIONS

1.  Operating 

environment

 › Weakened consumer demand off the back of 
lower economic growth negatively impacts 
volumes, and heightened consumer focus on 
shopping on promotion, negatively impacts 
profitability.

 › Similarly, the rising cost of utilities, labour, general 

input costs and regulatory requirements, is 
increasing the cost base at a higher rate than 
inflation, weighing on margins.

2.   Albany route-
to-market

3.   Food safety  
and product 
quality

Increasing levels of violent crime against drivers 
in the bakery route-to-market can result in:
 › employee and service provider loss of life
 › distribution disruptions
 › reputational and brand damage
 › potential loss of market share.

Challenges with food safety and product quality 
can have significant implications in terms of:
 › loss of life
 › reputational and brand damage
 › loss of market share
 › disruptions to production
 › expensive product recall
 › potential litigation.

4.   Occupational 
health and 
safety

Occupational health and safety incidents can 
result in:
 › loss of life of employees and service providers
 › reputational and brand damage
 › regulatory non-compliance costs
 › loss of market share.

5.   Cybercrime  

and information 
security

Increasing interconnectivity, globalisation and 
“commercialisation” of cybercrime are driving 
greater frequency and severity of cyber incidents, 
including data breaches.
 › This can compromise the confidentiality, integrity 
and availability of information and technology 
resources, leading to disclosure of commercially 
sensitive information, intellectual property and/or 
disruption to operations.

 › In addition to non-compliance risks, the release 
of any personal information also has negative 
reputational and brand implications.

 › Driving growth through customer strategies focused 

on winning at the point of purchase.

 › Creation of a health and nutrition strategy.
 › Being efficient by unlocking costs and cash through 

incremental supply chain savings and driving 
continuous improvement efficiencies, fuelling growth 
and continuing to build an advantaged and agile 
supply chain.

 › A people strategy focused on talent, leadership 

and creating a great place to work.

 › A sustainability strategy is aimed at health and 

nutrition, enhanced livelihoods and environmental 
stewardship.

 › All delivery routes are risk assessed, and tailored 

response measures developed.

 › Security assessment reports have been compiled for 
all facilities to address security-related improvement 
opportunities.

 › Rationalisation of security service providers.
 › Exploring technological solutions for more effective 

security provision at a reduced cost.

 › Revised good manufacturing practice (GMP) 

standards and food safety system certification 
standard (FSSC 22000) implemented across the 
group, supported by standardised quality self-
assessments for all our manufacturing sites, training 
of quality teams, and a robust supplier quality 
management process.

 › Manufacturing, group legal and regulatory 

compliance functions collaborate to ensure products 
comply with regulatory standards and meet 
consumer preferences.

 › Entrenched partnership with Stellenbosch University 
to remain at the forefront of scientific trends; through 
the Centre for Food Safety.

 › Adoption of European Hygienic Engineering and 

Design Guidelines (EHEDG) in terms of 
manufacturing hygiene standards.

 › Robust safety programme implemented across the 

group, supported by self-audits, annual independent 
audits, and behavioural safety and awareness 
initiatives, reinforced with disciplinary action.
 › Safety improvement targets signed off annually 

for each division and manufacturing site.

 › Standardised occupational health and hygiene 

programme and fitness to work standards have been 
operationalised at all manufacturing sites.

 › An external support model is being evaluated to 

further strengthen compliance to occupational health 
and safety.

 › Various external security specialist providers are 
utilised to ensure that we enhance our security 
posture.

 › Penetration testing is part of the standard project 

lifecycle approach.

 › The new Cyber Security Bill has been drafted and is 
out for public comment. The conditions and impact 
of the Bill need to be assessed against our current 
processes and controls.

 › IT policies have been established to support the 

group’s approach to managing information security.

 › The cybersecurity landscape is monitored with a 
view to implementing the latest security practices 
and revising existing controls to safeguard the group 
against cybercrime and maintaining cyber resilience.

Our businessTiger Brands Limited Integrated annual report 2019 25

MATERIAL RISKS 

IMPLICATIONS FOR VALUE

MITIGATING ACTIONS

6.   Business 
continuity 
vulnerabilities

Disruption at our facilities – for example, following 
a significant technical breakdown, floods or fire, 
political or labour unrest, and/or interruption of 
IT services, energy or water supply – can lead to:
 › interruptions in production, resulting in lost sales, 

and reduced market share and reputation

 › damage to plant and equipment
 › increased production costs.

 › Business continuity plans are in place for all 

high-priority packaging and raw materials across 
the business; a formal management process for the 
group’s manufacturing facilities is in place. This 
includes IT business continuity and annual technical 
testing of the IT disaster recovery environment.
 › A network upgrade project is currently under way 
to implement secondary network links at all Tiger 
Brands sites.

 › Annual external risk, control and environmental 

audits inform improved business-continuity planning 
and disaster-recovery processes.

 › Appropriate insurance cover is reviewed annually, 

and disaster-recovery plans are in place.

 › Suboptimal information management could lead 

 › A holistic data and information strategy is being 

7.   Data and 

information  
risk

to inconsistent data quality, compromising 
decisions and contributing to privacy/identity 
management and information security risks.

 › Increased regulation is placing additional demand 
on system capabilities and IT teams and presents 
implications in terms of compliance and potential 
non-compliance costs.

8.   Attract and 

retain critical 
skills

 › A loss of critical skills can negatively impact our 

ability to deliver our strategy and maintain 
business viability and profitability.

 › An inability to ensure sufficient level of diversity in 
the executive team and across the employee base 
also undermines our effectiveness and has 
reputational implications.

9.   Fraud, theft, 
crime and 
corruption

 › Instances of fraud, theft, crime and corruption can 
result in loss of life, financial loss, reduced profit 
margin and negative impact on reputation.

10.  Ageing 

infrastructure

 › Ageing plant and equipment has implications in 

terms of increased maintenance costs, inefficient 
operations and variable production quality, and 
cost of product recall and replacement.

developed in FY20 to manage this risk across the 
organisation.

 › Advanced information capabilities are being 

explored in a prioritised manner in order to ensure 
that Tiger Brands is able to take advantage of the 
upcoming data science and engineering capabilities 
which will result in proactive decision-making, 
efficient operations and lead to competitive 
advantage.

Comprehensive people strategy is in place to attract, 
develop, reward and retain talent, with provision for:
 › performance management and incentive structures 

aligning performance to group objectives

 › proactive talent mapping and engagement plans 
by role and function to drive talent acquisition

 › skills development and leadership initiatives
 › robust induction and onboarding programme.
 › Internal controls are in place and are reviewed to 
guard against fraud and crime through employee 
awareness, strict access control, and working with 
local police in investigating syndicated crime.

 › Each business completes quarterly self-

assessments, independently assessed by internal 
audit.

 › Tiger Brands’ ethics line is available to employees, 
suppliers and customers to confidentially report 
unethical business practice; the ethics committee 
validates the close out of all ethics reports.

 › Replacement and maintenance capital expenditure 
is implemented annually; this year R1,1 billion was 
disbursed in capital expenditure, with R1,5 billion 
planned for FY20.

 › A total productive maintenance system is in place to 
maintain and improve the integrity of production 
systems; a maintenance management system is in 
place at all sites across the group to ensure proper 
and consistent application of maintenance planning 
and scheduling.

26 Tiger Brands Limited Integrated annual report 2019

OUR STRATEGY

Tiger Brands is one of Africa’s largest, listed manufacturers of fast-moving consumer 
goods (FMCG). Our core business is manufacturing, marketing and  
distributing everyday branded food products to middle-income consumers. 

We also distribute leading brands in the Home, Personal Care and Baby sectors.

WE NOURISH  
AND NURTURE 
MORE LIVES  
EVERY DAY

DRIVE GROWTH

BE EFFICIENT

GREAT PEOPLE

Winning category, 
channel and customer 
strategies

Cost-conscious and an 
integrated supply chain

A winning mindset and 
great place to work

SUSTAINABLE
FUTURE
Sustainable company, 
community and planet

 › Optimising our  
product portfolio 
 › Responding to the 

growth in private label
 › Realising commercial 
opportunities in  
health and nutrition
 › Delivering growth 

through our innovation 
pipeline

 › Unlocking costs  

 ›

 ›

and cash
Fuelling growth 
through customer 
service excellence
Leveraging scale and 
increasing 
responsiveness to be 
‘advantaged and 
agile’

 › Building a diverse 

talent base to deliver 
our growth strategy
 › Developing leadership 
capability to inspire 
winning performance
 › Creating a great place 
to work to energise a 
consumer-obsessed 
agile team

 › Enabling consumers 

 ›

to improve their health 
and well-being
Improving the 
livelihoods of 
thousands of people 
 › Significantly reducing 
our environmental 
footprint 

 › Winning at the point  

of purchase

 › Driving growth in Africa
 › Realising opportunities 
for inorganic growth

 › Delivering digital 
optimisation

OUR VALUES

We treat each 
other with care 
and respect

We deliver with  
passion and 
excellence

Safety and  
quality are non-
negotiable for us

We embrace 
diversity and 
inclusivity

We act with integrity 
and accountability 
in all we do

WINNING BEHAVIOURS

CONSUMER OBSESSION

TEAMWORK

EMPOWERED ACCOUNTABILITY

FOCUSED EXECUTION

Our strategyDRIVE GROWTH

Tiger Brands Limited Integrated annual report 2019 27

WINNING CATEGORY, CHANNEL AND CUSTOMER STRATEGIES

To deliver on our growth ambition through winning category, channel and customer 
strategies, we will be optimising our product portfolio, driving an innovation pipeline, 
realising commercial opportunities in health and nutrition, and winning at the point 
of purchase. This will be accompanied by our strategy to drive growth in Africa and 
to realise opportunities for mergers and acquisitions.

Performance summary 2019
 > Strong performance in Snacks and Treats, Beverages and HPCB
 > Innovation launches, including: extending the variants in 
Purity pouches; Albany Best-of-Both Genius; Ace + Fibre; 
Tastic variants; new Oros flavours; and the introduction of 
100% Durum pasta in Fattis & Monis – Bellisimo range

 > Share gains in Sugar lines, Chocolate, Baby Nutrition, Flour,  

Maize, Beverages, Jam

 > Portfolio optimisation progressed – Deli Foods, Oceana 

and VAMP

OPTIMISING OUR PRODUCT PORTFOLIO

Over the last three years, despite some top-line growth, we have seen margin contraction across many of our product 
lines. To deliver longer-term growth we have followed a structured approach to evaluate and optimise our product 
portfolio, identifying those categories with high attractiveness and competitive strength that should be protected, 
invested in and grown, and those to be evaluated further for possible exit through a carefully structured process. 
Informed by this assessment we see particular potential for further growth and profitability in Baby (Food and 
Wellbeing), Breakfast (Jungle and King Food), Snacks and Treats, Beverages and Home Care, Baked Goods, Rice, 
Pasta, Condiments and Spreads. These are areas in which we are investing in product and process innovation, driving 
further process efficiencies and/or expand production capacity.

Similarly, firm decisions have been made in respect of VAMP and Deli Foods. Following a thorough evaluation of all 
alternatives, the board approved the cessation of operations at Deli Foods, which are expected to be concluded within 
the next few months. In terms of VAMP, following receipt of several indicative offers for the business, the board 
approved commencement of a formal due diligence process. Upon completion of this process, including the 
submission of binding offers by potential buyers, all disposal options will be further evaluated. Further updates will be 
given as key milestones are reached.

DELIVER GROWTH THROUGH OUR INNOVATION PIPELINE

Product and process innovation lies at the heart of our growth agenda. Robust innovations 
were launched in the second half of FY19. Successful examples of these product innovations 
include: Albany Best-of-Both Genius nutrient-enriched bread; extending Purity pouches 
variants, containing top-selling jar variants of Purity baby food; Purity instant cream of maize 
porridge in two flavour variants; our nutritionally enhanced maize meal (Ace + Fibre); new 
flavours in KOO beans in tomato sauce as well as a new range of KOO black beans and 
expanding our Oros range of flavours.

Building on the early success of these offerings we have an exciting product pipeline across 
a range of categories, including in health and nutrition, on-the-go, and value. Many of the 
anticipated product launches will extend into new categories and consumer spaces as we 
look to accelerate our overall innovation rate across the business. 

28 Tiger Brands Limited Integrated annual report 2019

DRIVE GROWTH CONTINUED

REALISING THE COMMERCIAL OPPORTUNITIES IN HEALTH AND NUTRITION

Recent studies suggest that there is a sizeable commercial opportunity in the health and nutrition sector. Globally, 
health and nutrition packaged foods are growing faster than other packaged foods, and some estimates suggest that 
the sector is worth R65 billion in South Africa1. Our recently agreed health and nutrition strategy seeks to realise these 
significant commercial opportunities, and deliver on our core purpose of nourishing and nurturing more lives every day. 
We will renovate our existing product range to make more of our products compliant with our Eat Well Live Well 
standards, while striving towards global best practice. We will be driving innovation within our existing brands and 
categories to develop more nutritious, affordable food products, and we will be working in partnership with 
government, academia and NGOs, through Eat Well Live Well, to educate consumers in a manner that allows them 
to make better informed decisions about their well-being.

We have already made progress in our product portfolio in line with this strategy. In addition to ensuring full compliance 
with government’s 2019 targets for sodium reduction:

Achieved a 
37%  
reduction in  
sugar across our  
sugar sweetened 
beverages

Achieved a 
1 505 ton  
sugar reduction in  
Bakeries and  
Milling

Driven  
micronutrient  
enrichment across 
30,7%  
of our net sales

Compliance  
with our Eat Well  
Live Well nutritional 
profile criteria across 
25,3% 
of net sales

Maintained  
strong sales in whole 
grains, fibre rich  
grains and fruit and 
vegetables

LEVERAGING THE STRENGTH OF OUR BRANDS

In the context of the challenging market conditions, we have seen material growth in sales of private label products 
in South Africa, including in some of our priority product categories. We have developed a strategic response to the 

competitive threat of private label that builds explicitly on the strength of our existing 
brands. From a brand equity perspective, Tiger Brands is the category leader in more than 
half of the categories we operate in. Recent studies show that historically strong brands 
consistently outperform other brands over time, and that after tough times they return to 
growth faster2.

We will be reinforcing the strength of our existing brands through world-class marketing, 
leveraging technology to measure our marketing effectiveness, ensuring that we become 
closer to individual consumers by focusing on their specific individual interests, and that 
our brands are more clearly imbued with purpose. In addition, we will realise opportunities 
to stretch our brands within and across product categories, as well as implementing 
price-ladder opportunities within specific brands and categories. To consolidate our 
leadership position, we will be aggressively driving continuous improvement of existing 
products and processes, by fostering a culture of “value improvement projects” within 
R&D, and fast-tracking these projects for priority categories, with the aim of reducing 
wastage, driving down costs and optimising packaging. Given the very constrained 
consumer environment, we are developing and will provide products explicitly for value-
seeking consumers, using a bottom-up target-costing methodology to value engineer 
low-cost products and capture market share in identified priority categories.

1  Euromonitor 2017.
2  https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf. 

Our strategyTiger Brands Limited Integrated annual report 2019 29

WINNING AT THE POINT OF PURCHASE

During the year we made some progress in driving growth at the point of purchase 
in a very tough operating environment. We reviewed our sales structure, improved 
our category focus and customer relationships and optimised pricing capabilities. 
We have also embedded jointly developed business plans with our key customers, 
developed various shopper propositions, and rolled out our commercial analytics 
tool (CAT) across our activities.

Despite these various initiatives, we have continued to face internal and external challenges associated with the 
increasing competitive intensity and growing bargaining power of retailers. To address these challenges, we will be 
looking to deliver growth in our existing and new channels by: strengthening our route-to-market and expanding the 
reach of our portfolio in the general trade; building an enhanced online presence and leveraging other non-traditional 
shopping destinations, as well as developing a consolidated and focused approach to customer promotions. These 
activities will be supported by a strong focus on driving efficiencies and ROI on promotional activity, while using 
Big Data to deepen our understanding of in-store behaviour and enhance our ability to realise opportunities at store 
level. Finally, we will be deepening the skills set and diversity of our sales force, building people capability and 
developing a programme specifically to attract, develop and retain women.

DRIVING GROWTH IN AFRICA

We intend to deliver substantial organic growth in our Africa business by driving category growth through targeted 
brand investments, developing superior routes to markets, and investing in key capabilities. Our Africa growth strategy 
is defined by a clear approach to market segmentation, and a structured approach to winning in trade in the identified 
key markets:

 > In terms of market segmentation, in our existing established markets, we will leverage our existing presence and 
capability, and invest to reach full potential and grow market share. In those countries where we currently have 
multi-category presence, we will invest in people, brands and infrastructure to increase our ability to win and grow 
market share. In currently untested markets that present attractive in-country and category opportunities, we will 
validate the opportunity and our ability to win, and we will develop a business case indicating the best market-entry 
approach.

 > In looking to win trade in the identified key markets, we will be prioritising 
product categories to drive volume growth, invest in focus brands and 
develop new products. We have engaged selected partners to ensure an 
optimised and effective route-to-market, underpinned by clear standards 
processes and measurements with each partner. We plan to optimise our 
value chains to drive competitive responsible sourcing, where relevant and 
we will be appointing targeted marketing resources in key countries, to 
ensure a tailored approach to local market conditions as needed.

REALISING OPPORTUNITIES FOR INORGANIC GROWTH

While our focus remains primarily on driving organic growth by driving the initiatives outlined above, we will also be 
exploring possible opportunities for mergers and acquisitions. These include opportunities that are core and/or near 
adjacencies to our current business, as well as opportunities that are aligned with our core activities in new markets 
where we do not currently have a local presence. 

30 Tiger Brands Limited Integrated annual report 2019

BE EFFICIENT

COST-CONSCIOUS AND AN INTEGRATED SUPPLY CHAIN 

To expand and protect margins in the subdued market, we have specific 
commitments to unlock costs and cash, fuel growth through customer service 
excellence, and leverage our scale and responsiveness, underpinned by digital 
transformation.

Performance summary 2019
 > Centralised procurement hub delivering savings of R233 million
 > Warehouse network consolidation on track
 > Lowered logistics costs by 4% per ton on the FY17 base
 > Improved forecast accuracy in key product categories
 > Capex accelerated to R1,1 billion (2018: R720 million)
 > Consumer complaints down 18% and marketplace incidents down 35%, 

with zero public recalls

 > Manufacturing Excellence Customs and Practices (MECP) deployed across 

all manufacturing sites in South Africa

We made some progress this year on our strategic ambitions and milestone targets to unlock costs and cash and 

UNLOCKING COSTS AND CASH

deliver cost leadership and optimal working capital. By delivering efficiencies in packaging and 
ingredients, we secured procurement savings of R233 million. We delivered R193 million in 
manufacturing savings through plant and process improvements, as well as R15 million in logistics 
savings. Improvements in indirect spend resulted in savings of R53 million. 

We have agreed ambitious savings and efficiency targets for FY20, underpinned by a range 
of activities to deliver on these targets across our supply chain. We will continue optimising 
centralised procurement, realising manufacturing savings, optimising our inventories to reduce 
working capital, extending payment terms to worldclass benchmarks, and driving zero-based 
spend initiatives across the supply chain.

FUELLING GROWTH THROUGH CUSTOMER SERVICE EXCELLENCE

Progress was made this year in terms of customer service. We achieved on-shelf availability of 97% and progressed in 
embedding a common profit, sales and operations planning (PS&OP) process by improving capabilities and 
entrenching systems across the business. We have streamlined 
demand planning to a single planning process and introduced 
product management review processes.

For the year ahead, we have prioritised various activities and 
milestone targets aimed at further optimising our processes, 
ensuring product on-shelf availability at all times, embedding 
a customer service mindset across the business, and meeting 
speed-to-market deadlines for innovation execution. 

We are investing in manufacturing sites and will be engaging with 
key customers to implement collaborative forecasting and joint 
business planning. We will further embed our planning processes 
with the aim of ensuring more accurate forecasting.

Our strategyTiger Brands Limited Integrated annual report 2019 31

LEVERAGING SCALE AND INCREASING RESPONSIVENESS TO BE ADVANTAGED AND AGILE

We have implemented various initiatives this year aimed at leveraging our scale and increasing our responsiveness. 
These include investments across the group’s portfolio with various projects aimed at 
PRINT AD - 200X313 
efficiency improvements and increasing capacity. For example, commissioning a new oat 
mill as part of Jungle’s capacity expansion and automation of Jolly Jus lines in Exports.

For FY20, numerous capital expenditure projects have been approved to upgrade 
manufacturing facilities, expand production capacity, deliver enhanced efficiencies, and/or 
provide for product and process innovations, safety and sustainability to support brand 
growth. These include product and packaging innovation across the portfolio, a generator 
project to provide business continuity during load shedding, and various automation projects 
to increase efficiency and reduce costs. 

DELIVERING DIGITAL OPTIMISATION

We are committed to delivering digital optimisation and providing integrated IT and information solutions to meet our 
growth ambitions and realise our vision of developing an integrated supply chain recognised as best in our industry. 

We are developing a digital roadmap that will harness artificial intelligence, real time data, IoT (Internet of Things) and 
big data analytics to boost productivity, deliver operational efficiencies, ensure compliance and enable more informed 
data-driven decisions. We have agreed a digital roadmap that will assist at delivering improvements in stock availability 
and inventory modelling, ensure better traceability across the supply chain, enhance forecast accuracy, and improve 
customer collaboration.

32 Tiger Brands Limited Integrated annual report 2019

GREAT PEOPLE

A WINNING MINDSET AND GREAT PLACE TO WORK

To unleash the power of our people we are building a diverse talent base, 
developing leadership capability to inspire winning performance, and creating 
a great place to work, supported by our commitment to execution excellence.  

Performance summary 2019
 > Implemented a standardised talent management framework
 > Established a “One Tiger” onboarding framework
 > Embedded talent reviews and accelerated talent mobility
 > Developed an executive leadership succession plan
 > Implemented a leadership capability assessment methodology
 > Developed a long-term HR enabling technology and digitisation roadmap

BUILDING A DIVERSE TALENT BASE TO DELIVER OUR GROWTH STRATEGY

We undertook numerous initiatives this year to further strengthen our diverse talent base and develop our core 
capabilities to deliver on our growth strategy. We reviewed management structures to improve efficiency and 
effectiveness, and we developed and implemented a standardised talent management framework, supported by 
targeted talent strategies for core functions and growth 
categories. We reviewed our learning and development 
framework, established a long-term workforce plan, and 
developed an employer brand and employee value 
proposition aimed at attracting and retaining talent. 
To provide a compelling work environment that recognises 
and rewards talent, we have embedded action-based 
talent reviews and accelerated talent mobility. Recognising 
the critical importance of driving diversity across all 
management levels, we have developed and approved 
a five-year employment equity plan, as well as a gender 
equity strategy.

10 543  
permanent  
employees

GREAT PEOPLE

R127m  
investment in skills 
development

Employee diversity
93% 
black and
30% 
female

To attract talent for our Africa operations, we have 
developed a talent sourcing strategy that includes 
partnerships with LinkedIn, in-country distributors and 
tertiary institutions. We have developed a customised 
Africa management trainee programme, and this year we 
sourced management trainees from Mozambique, Zambia 
and Nigeria. A priority talent focus area for the year ahead 
is to continue to build commercial and supply chain 
capability. We will also continue to work on embedding 
a fit-for-future organisational structure, drive digital learning, 
and execute clear career development and appropriate 
learning and skills development.

40%  
leadership  
appointments were 
internal

214  
culture dialogues 
across sites

Our strategyTiger Brands Limited Integrated annual report 2019 33

DEVELOPING LEADERSHIP CAPABILITY TO INSPIRE WINNING PERFORMANCE

The current FMCG environment is experiencing a shift in leadership focus away from functional specialised teams, 
towards purpose-driven cross-functional teams that leverage the broader ecosystem. This shift has informed the 
work that we are doing to develop the right leadership capability to lead the company into the future.

Guided by this understanding, we focused our leadership development 
efforts this year on developing a focused executive leadership succession 
plan, undertaking leadership capability assessments for key successors, 
and reviewing the leadership development framework. Informed by the 
benchmark assessment of our senior leadership team, we have prioritised 
various focus areas for leadership development in FY20, including driving 
winning business performance, and a culture of consumer obsession. 
To improve our talent pipeline and strengthen business performance, 
we continue to ramp up leadership development and rotation. We are 
embedding coaching and mentoring practices as part of the Tiger 
development approach, implementing a company-wide multi-rater tool 
to enable feedback on leadership behaviour, and we are embedding the 
outcomes of our women in leadership programme.

CREATING A GREAT PLACE TO WORK TO ENERGISE AN AGILE “ONE TIGER” TEAM

Providing a “great place to work” is critical both to attracting and retaining talent, and to ensuring that we have an agile 
culture that inspires innovation and drives winning performance. This year, we established a strong foundation to 
enable the “one Tiger” winning culture transformation journey. Key activities included embedding our refreshed values 
and winning behaviours, developing and commencing execution of a diversity and inclusion framework, an employee 
relations strategy, and an employee well-being strategy. Although progress has been made in making our reward 
strategy more competitive, we recognise the need to improve business performance to address the retention risk 
presented by the resulting state of the short- and long-term incentives for key talent. We will be further executing our 
reward mechanisms to ensure that we are able to attract and retain talent, and to appropriately recognise and reward 
winning performance. We will be undertaking a Tiger-wide employee engagement survey, executing an 
employer brand campaign, and further embedding the reward and recognition strategy as well as the well-being 
programme, “THRIVE”.

34 Tiger Brands Limited Integrated annual report 2019

SUSTAINABLE FUTURE

SUSTAINABLE COMPANY, COMMUNITY AND PLANET

To optimise our societal-value proposition and enhance social and natural capital, 
we will deliver on our strategic commitments to: enable consumer health and 
nutrition; enhance livelihoods; and significantly reduce our environmental impact. 
These are underpinned by our strategic anchors relating to: robust food safety and 
food quality; occupational health, safety and security; ethical supply chain 
practices; and transparency, stakeholder responsiveness and partnerships.  

Performance summary 2019
 > One employee fatality
 > Lost-time injury frequency rate of 0,38 (2018: 0,27)
 > R14,3 billion spend on BBBEE verified suppliers
 > Strong enterprise and supplier development drive, sourcing wheat, maize, oats and beans from 

black farmers

 > R27,4 million committed to socio-economic development, reaching around 100 000 beneficiaries
 > 78 million meals delivered, and 72 000 learners supported per day through the Tiger Brands 

Foundation

 > 6,5% reduction in GHG emissions intensity
 > 5,4% reduction in water intensity
Additional detail on our sustainability strategy and performance is available in our sustainability report.

ENABLING CONSUMERS TO IMPROVE THEIR HEALTH AND NUTRITION

We will enable consumers to improve their health and well-being by providing affordable good nutrition. We are 
reviewing and updating our nutritional standards for our products to meet or exceed globally recognised guidelines, 
and we are developing more nutritious, affordable food products, 
including through the fortification of new and existing products. We are 
committed to leveraging our brand and marketing activities to promote 
consumer nutrition and health awareness and to inspire positive 
behaviour change, and to playing a leadership role in modern food 
labelling practices.

Driven  
micronutrient  
enrichment across 
30,7%  
of our net sales

Eat Well  
Live Well nutritional 
profile criteria across 
25,3% 
of net sales

We have made some valuable progress on these commitments. 

As part of the Tiger Brands Foundation’s in-school breakfast 
programme, this year we donated five school kitchens in vulnerable 
communities, with three of these schools winning top honours at the 
National School Nutrition Programme (NSNP) run by the Department 
of Basic Education. During the year we sponsored three new schools 
on our in-school breakfast programme, bringing the total up to 
101 schools on the programme across all provinces. Since its launch, 

Achieved a 
1 505 ton  
sugar reduction in  
Bakeries and  
Milling

Achieved a 
37%  
reduction in  
sugar across our  
sugar sweetened 
Beverages

we have served more than 78 million breakfasts to the country’s most 
vulnerable learners, and creating over 390 jobs as food handlers, monitors 
and regional coordinators. Independent studies undertaken to assess the 
social return on investment (SROI) of the in-school breakfast programme in 
Limpopo and the Northern Cape have shown significant positive benefits.9

9  These studies are available at www.thetigerbrandsfoundation.com

Our strategyTiger Brands Limited Integrated annual report 2019 35

IMPROVING THE LIVELIHOODS OF THOUSANDS OF PEOPLE

We are committed to improving the livelihoods of thousands of people by providing opportunities across our value 
chain for inclusive economic participation. We will continue to create sustainable livelihood opportunities by providing 
financial and non-financial support to black-owned and black women-owned enterprises and smallholder farmers, 
through our supplier and farmer development programmes, and our preferential procurement policies. In addition, 
we will continue on an annual basis to contribute at least 1,5% of net profit after tax towards socio-economic 
development activities that promote sustainable thriving communities.

This year, we set up a “market access accelerator” to support those black-owned 
enterprises that need intensive business development assistance by providing support 
to enable them to access Tiger Brands’ supply chain opportunities, build their products 
or services offerings, and assist in ensuring compliance. The accelerator has already 
successfully supported seven black-owned enterprises to secure logistics opportunities 
and trained more than 50 aspiring black entrepreneurs. We also provided 58 black 
smallholder farmers with both financial and non-financial support, including agronomics 
and agrarian advice, business mentorship and interest-free loans, helping them to 
participate within our procurement chain. In addition, we spent R14,3 billion with 
BBBEE-verified suppliers, including R3,5 billion with black-owned enterprises, of which 
R1,9 billion spent with black women-owned businesses.

In line with our recently revised socio-economic development strategy, we invested 
R28,5 million on community development, achieving several milestones including: 
distributing over 89 000 high-quality, nutrient dense and fortified food packages; 
reaching 30 000 direct and indirect beneficiaries each month through the Tiger Brands 
food and nutrition support programme; training 396 community members in food 
gardening and community skills development.

SIGNIFICANTLY REDUCING OUR ENVIRONMENTAL IMPACT

We will significantly reduce our environmental impact by implementing innovative solutions that optimise energy and 
water consumption in our operations, reduce the negative impacts of packaging, and minimise waste, effluent and 
emissions. We are exploring opportunities to develop innovative product offerings that are “good for you” and “kind to the 
environment”, implementing circular economy initiatives that stimulate sustainable economic opportunities, and leveraging 
our brand and marketing activities to inspire positive behaviour change in consumers.

This year we made valuable progress in reducing the environmental impact of our operations, focusing on the most 
material issues: improving energy and water efficiency, reducing greenhouse gas emissions, and striving for zero waste 
to landfill operations. As a result of various energy efficiency measures, we achieved a 6,5% reduction in total carbon 
emissions year-on-year, with emissions intensity down from 0,23 ton in FY18 to 0,21 ton CO2-equivalent per ton of 
product this year. We undertook baseline work on energy management, and next year we will be working on defining 
the ISO 50001 implementation and certification roadmap for our 10 most energy-intensive facilities. All of our coal fired 
boilers above 10MW were upgraded and grit arrestors installed to reduce particulate emissions below the legislated 
requirements. We conducted water efficiency assessments in multiple operations, contributing to a 7,2% reduction in 
total water use, and a slight improvement in water intensity. We completed a mapping of our waste streams across the 
business units, and we have engaged with the National Cleaner Production Centre to support our circular economy 
activities and identify opportunities for industrial symbiosis. All our manufacturing operations that went through their 
surveillance and recertification audits for ISO 14001 have successfully retained their certification. 

(Further details are in our online sustainability report.)

36 Tiger Brands Limited Integrated annual report 2019

SUSTAINABLE FUTURE CONTINUED

ROBUST FOOD SAFETY AND FOOD QUALITY SYSTEMS

We are committed to energising the quality agenda, raising the bar and offering superior products. We are determined 
to develop a quality capability that differentiates Tiger Brands from our competitors, supported by trained and talented 
people integrated across functions, a robust and integrated set of processes and tools, and a culture and passion for 

quality that permeates across the organisation. This year, we invested in driving the quality agenda across 
the company. Quarterly self-assessments and gap closeouts were completed across our operations, 
and we achieved external certification (FSSC 22000/HACCP) for all our manufacturing sites. Supplier 
quality assurance processes are now in place for all new raw material and packaging suppliers, and we 
successfully delivered an online self-assessment module and incident management tool against the 
Global Food Safety Initiative (GFSI) for reporting and managing quality data. We completed HACCP 
training for all high-risk sites, provided basic microbiology and sampling training for relevant factory 
teams, and made progress with quality onboarding and awareness training across our operations. 
Through our various quality initiatives, this year we have seen a 18% reduction in consumer complaints, 
a 35% reduction in marketplace incidents, and zero public recalls.

During 2020, we will build on this renewed focus on quality, defining and implementing a centralised 
hygiene and quality verification schedule for manufacturing units, and we will continue to drive self-
assessments to deliver a step-change improvement in performance. We will deploy European Hygienic 
Engineering and Design guidelines as a manufacturing hygiene standard, deploy testing protocols at our 
operations, and develop and implement metrics and processes for supplier performance measurement.

OCCUPATIONAL HEALTH, SAFETY AND SECURITY

Ensuring zero injuries and delivering strong behavioural safety, health and security performance through visible, felt 
leadership is a top priority. We have a holistic health and safety programme with clear roadmaps and deliverables, 
supported by a behavioural safety programme that drives leadership accountability and responsibility, as well as by 
effective auditing to ensure that process safety management is implemented properly. A brief performance review is 
provided below.

Safety performance
This year, tragically, one employee was killed in a work-related incident. In April 2019, Mr Aubrey Tornado Skosana, a 
driver at Albany Pretoria, died following a multi-collision vehicle accident while on a delivery. The Albany drivers have all 
subsequently been provided with additional training on defensive driving, with an online training programme delivered 
to all Bakery drivers and van assistants on route-to-market alertness. The family has been given support and 
counselling. Regrettably, there was an increase in the group’s lost-time injury frequency rate (LTIFR) to 0,38. For all 
reported incidents, we undertake a thorough root cause analysis. The findings inform the implementation of 
appropriate preventative measures, and are used to improve the operational safety culture. Disciplinary action is 
metered where appropriate. We are in the process of rolling out behaviour-based safety to all our manufacturing 
facilities and ensuring safety visual management standardisation in all operations.

Occupational health (OH)
This year we focused on driving the implementation of a revised OH strategy and improving the reporting of OH KPIs 
and incapacity cases. We have run ongoing operational OH awareness campaigns and interventions with the support 
of external OH service providers, developed and standardised our occupational hygiene surveys, and conducted 
health risk assessments. We have commenced a process of rationalising the health service providers across the group 
to deliver a consistent, cost-effective and standardised approach, and ensure that mobile healthcare service providers 
are available at relevant sites. Where necessary, we have contracted occupational health nurses, and are upgrading 
medical clinics’ infrastructure and equipment.

Our strategyTiger Brands Limited Integrated annual report 2019 37

OCCUPATIONAL HEALTH, SAFETY AND SECURITY continued

Security management
We have maintained a major focus on managing the concerning number of violent route-to-market 
incidents. All delivery routes are risk assessed, and tailored response measures developed. We have 
also improved security at our facilities, informed by site security risk assessments using a methodical 
security management system to review and ensure the availability of appropriate physical security 
measures and access controls. Training awareness is provided, and appropriate incident 
management, reporting and investigations undertaken. This year, we enhanced security personnel and 
controls at Bakeries and site security, revised the firearms policy and cash management guidelines, and 
commenced the process of rationalising security service providers across the group.

TRANSPARENCY, STAKEHOLDER RESPONSIVENESS AND PARTNERSHIPS

Recognising the importance of transparency and partnerships we are committed to playing an active role in industry 
forums to help shape sustainable consumption standards, tools and best practices. We are 
a member of industry bodies such as the National Business Initiative (NBI), Manufacturing 
Circle, Business Leadership South Africa, Consumer Goods Council of South Africa 
(CGSA), South African Agricultural Processors Association (SAAPA), South African Fruit 
and Vegetable Export Council (SAFVEC) and the South African Fruit Juice Association 
(SAFJA). We play an active role on various sustainability initiatives with these organisations, 
including for example on the UN SDGs, responsible labelling and marketing, and plastics 
packaging. We are working with South Africa’s Council for Scientific and Industrial 
Research (CSIR) on assessments to enhance manufacturing industry competitiveness 
through resource efficiency and cleaner production, and we partner with various academic 
bodies and NGOs. Each year, we voluntarily disclose our performance on carbon 
emissions and water management as part of the global CDP initiative. We are also 
signatories to the “We Mean Business” initiative, through which we have committed to 
adopting a science-based emissions reduction target, promoting responsible corporate 
engagement on climate policy, and reporting climate change information in mainstream 
reports as a fiduciary duty.

38 Tiger Brands Limited Integrated annual report 2019

CHIEF FINANCIAL OFFICER’S REVIEW

“Tiger Brands’ full year results have been impacted by the unbundling of the company’s 
interest in Oceana, the challenging operating environment, and a slower than anticipated 
recovery in the Value Added Meat Products (VAMP) business.” Noel Doyle     Chief financial officer

SALIENT FEATURES*

Revenue
R29,2bn    3%

(excluding VAMP†, R28,6 bn    5%)<

Operating income**
R2,6bn    20%

(excluding VAMP†,    11% R3,2 billion)
<

Group operating margin**
9,0%    260 bps

(2018: 11,6%)

HEPS
1 349 cps    17%

(2018: 1 633 cps)

Total dividend***
1 061 cps    2%

(2018: 1 080 cps)

Unbundling of 
investment in
Oceana 
concluded

*   From continuing operations.
**  Before impairments and abnormal items.
***  Includes special dividend of 306 cents per share declared on 22 May 2019.
†  Refer to Annexure A of the audited group results and dividend declaration for 
the year ended 30 September 2019 available on the company’s website.

EPS
2 364 cps    55%

(2018: 1 530 cps)

Deli Foods 
discontinued

Our performanceTiger Brands Limited Integrated annual report 2019 39

OVERVIEW
Tiger Brands’ results for the year ended 30 September 2019 
reflect the difficult trading conditions, characterised by an 
increasingly challenging consumer environment and input 
costs rising ahead of price inflation. The overall result was 
significantly impacted by ongoing margin compression 
across the Grains portfolio, tough trading conditions in 
the group’s primary export markets and the slower than 
anticipated recovery of the VAMP business. The unbundling 
of the company’s investment in Oceana also had a 
significant impact on year-on-year comparisons. Details of 
the impact of VAMP and the unbundling of Oceana on key 
financial metrics are detailed below and overleaf. 

Shareholders are referred to the SENS announcement 
issued by the company on 8 November 2019 regarding 
the cessation of operations at Deli Foods in Nigeria. The 
business has been treated as a discontinued operation 
in these results, with the comparative information restated 
accordingly. 

Despite the challenging backdrop, total revenue from 
continuing operations increased by 3%, driven by price 
inflation of 5% and partially offset by an overall volume 
decline of 2%. Lower volumes, coupled with the inability 
to fully recover input costs, placed gross margins under 
pressure, resulting in group operating income before 
impairments and abnormal items (operating income) 
declining by 20% to R2,6 billion (2018: R3,3 billion). 

Excluding VAMP*, operating income before impairments 
and abnormal items decreased by 11% to R3,2 billion 
compared to the reported decline of 20% to R2,6 billion.

The impairment charge was driven by a R96 million 
write-down in respect of VAMP’s property, plant and 
equipment and a R212 million goodwill impairment related 
to Davita, reflecting the challenging outlook in export 
markets. Abnormal income of R2,0 billion reported in the 
current period (2018: R422 million loss) largely comprises 
gains linked to the unbundling of Tiger Brands’ stake in 
Oceana and related share disposals. 

Income from associates decreased by 49% to R371 million 
(2018: R731 million). As previously reported, the company 
ceased to equity account the earnings of Oceana with effect 
from 1 December 2018, following the decision in November 
2018 to unbundle the company’s investment in Oceana. The 
total income from associates is therefore not comparable 
with that of the prior year. All associates, including National 
Foods Zimbabwe (which has been accounted for in line with 
IAS 29 Financial Reporting in Hyperinflationary Economies), 
reported an increase in earnings. 

Net financing costs of R11 million (2018: R42 million) 
benefited from lower average debt levels over the past year. 
In addition, a net foreign exchange gain of R10 million was 
realised compared to a gain of R21 million in the prior year. 

The effective tax rate before abnormal items, impairments 
and income from associates has increased marginally in 
comparison with the prior year. The prior year’s effective tax 
rate has been restated to account for the discontinuation of 
Deli Foods in the current year.

Headline earnings per share (HEPS) from continuing operations 
declined by 17% to 1 349 cents (2018: 1 633 cents). Earnings 
per share (EPS) from continuing operations, on the other hand, 
increased by 55% to 2 364 cents (2018: 1 530 cents) principally 
due to a capital surplus amounting to R2 billion, arising from 
capital profits realised and a fair value gain relating to the 
unbundling of the company’s interest in Oceana. This capital 
surplus had no impact on headline earnings per share as it is 
excluded for headline earnings purposes. 

After adjusting for the impact of VAMP*, the unbundling of 
Tiger Brands’ investment in Oceana, as well as the capital 
profit arising from the sale of Oceana shares, attributable 
earnings per share from continuing operations declined 
by 11% compared to the reported increase of 55%.

At a headline earnings level, after adjusting for VAMP and 
Oceana, headline earnings per share from continuing 
operations reflect a decline of 8% compared to the reported 
decline of 17%. 

* Refer to Annexure A of the audited group results and dividend declaration for the year ended 30 September 2019 available on the company’s website.

The reconciling items between reported items and adjusted items are set out in the table below and overleaf.

Table 1: Adjusted headline earnings from continuing operations

Headline earnings as reported (continuing 
operations)1
Oceana equity-accounted earnings1
Adjusted headline earnings – excluding Oceana2
VAMP – after-tax trading loss1
VAMP – abnormal items after tax3
Adjusted headline earnings (excluding VAMP 
and Oceana)4

2019

2018

R’million

 2 234 
 (31)
 2 203 
 394 
 (54)

HEPS 
(cents)

 1 349 
 (18)
 1 331 
 238 
 (33)

R’million 

 2 689 
 (416)
 2 273 
 181 
 303 

HEPS 
(cents)

% change
 cps

(17%)

(4%)

 1 633 
 (252)
 1 381 
 110 
 184 

 2 543 

 1 536 

 2 757 

 1 675 

(8%)

1  This has been extracted from Tiger Brands’ audited financial statements for the years ended 30 September 2019 and 30 September 2018.
2  Adjusted headline earnings after adjusting for all Oceana-related transactions for the year.
3  The effects of the VAMP losses have been removed as this had a significant year-on-year impact on normal operations. This has been extracted from 

note 3 – Impairments and note 4 – Abnormal items in the audited group results and dividend declaration for the year ended 30 September 2019 available 
on the company’s website.

4  Adjusted headline earnings after adjusting for all Oceana and VAMP-related transactions for the year.

40 Tiger Brands Limited Integrated annual report 2019

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

HEPS from total operations decreased by 17% to 1 322 cents 
(2018: 1 589 cents), while EPS from total operations 
increased by 60% to 2 333 cents (2018: 1 458 cents).

BASIS OF PREPARATION 
Non-IFRS measures, such as adjusted revenue from 
continuing operations, and adjusted operating income from 
continuing operations before impairments and abnormal 
items as well as adjusted earnings from continuing 
operations, are considered to be pro forma financial 
information as per the JSE Listings Requirements. The pro 
forma financial information is the responsibility of the group’s 
board of directors and is presented for illustrative purposes 
only. Due to its nature the pro forma financial information 
may not fairly present the company’s results of operations.

The pro forma financial information is based on the 
condensed consolidated income statement for the year 
ended 30 September 2019. The pro forma financial 
information has been prepared to illustrate the impact of 
the company’s unbundling of Oceana as well as VAMP’s 
performance on the condensed consolidated income 
statement for the year ended 30 September 2019. 

Table 2: Adjusted revenue from continuing operations

The pro forma financial information is presented in 
accordance with the JSE Listings Requirements. The JSE 
Listings Requirements require that pro forma financial 
information be compiled in terms of the JSE Listings 
Requirements, the SAICA Guide on Pro forma Financial 
Information and any relevant guidance issued by the IRBA. 

Ernst & Young Inc.’s independent reporting accountants’ 
assurance report on the pro forma financial information 
for the year ended 30 September 2019 as presented in 
Annexure A of the audited group results and dividend 
declaration for 2019, is available for inspection at the 
company’s registered office. The independent reporting 
accountants’ assurance report on the pro forma financial 
information for the year ended 30 September 2019 does 
not necessarily report on all the information contained in 
Annexure A of the audited group results and dividend 
declaration for 2019. Shareholders are therefore advised that 
in order to obtain a full understanding of the nature of the 
independent reporting accountants’ engagement, they 
should obtain a copy of the independent reporting 
accountants’ assurance report together with the 
accompanying pro forma financial information for the year 
ended 30 September 2019 from the issuer’s registered office.

Revenue1
VAMP revenue for the period1
Revenue excluding VAMP2

2019
R’million 

29 233
(654)
 28 579 

2018
R’million 

 28 365 
(1 066)
 27 299 

% change

3%

5%

1   This has been extracted from Tiger Brands’ audited financial statements for the years ended 30 September 2019 and 30 September 2018.
2   Revenue from continuing operations excluding VAMP, the performance of which distorts the group’s performance as this had a significant year-on-year 

impact on normal operations.

Table 3: Adjusted operating income from continuing operations before impairments and abnormal items

Operating income before impairments and abnormal items1

VAMP losses1

Adjusted operating income before impairments and abnormal items2

2019
R’million

 2 623 

 547 

 3 170 

2018
R’million

 3 289 

 252 

 3 541 

% change

(20%)

(11%)

1  This has been extracted from Tiger Brands’ audited financial statements for the years ended 30 September 2019 and 30 September 2018.
2   Total adjusted operating income after adjusting for the VAMP operating losses which had a significant year-on-year impact on normal operations.

Table 4: Adjusted earnings from continuing operations 

Earnings as reported (continuing operations)1
Oceana equity-accounted earnings1
Oceana – profit on sale of associate investment2
Oceana – realised fair value gain on unbundling2
Adjusted earnings – excluding Oceana3
VAMP – after-tax trading loss1
VAMP – impairments and abnormal items after tax2

Adjusted earnings (excluding VAMP and Oceana)4

2019

2018

R’million

 3 916 
 (31)
 (340)
 (1 630)
 1 915 
 394 
 21 

 2 330 

EPS 
(cents)

 2 364 
 (18)
 (205)
 (984)
 1 157
 238 
 13 

 1 408 

R’million

 2 519 
 (420)
 – 
 – 
 2 099 
 181 
 328 

 2 608 

EPS
 (cents)

 1 530 
 (255)
 – 
 – 
 1 275 
 110 
 199 

 1 584 

% change
 cps

55%

(9%)

(11%)

1  This has been extracted from Tiger Brands’ audited financial statements for the years ended 30 September 2019 and 30 September 2018.
2  The effects of the Oceana unbundling as well as the VAMP losses have been removed as these had a significant year-on-year impact on normal 

operations. Items have been extracted from note 3 – Impairments and note 4 – Abnormal Items in the audited group results and dividend declaration for 
the year ended 30 September 2019 available on the company’s website. 

3  Adjusted earnings after adjusting for transactions related to the unbundling of the company’s interest in Oceana for the year.
4  Adjusted earnings after adjusting for transactions related to the unbundling of the company’s interest in Oceana and VAMP-related transactions for the year.

Our performanceTiger Brands Limited Integrated annual report 2019 41

SEGMENTAL OPERATING PERFORMANCE
Domestic revenue increased by 5% to R26 billion in line with 
price inflation of 5%, with overall volume growth unchanged. 
Particularly strong performances were delivered by Snacks 
and Treats, Beverages, Home, Personal Care and Baby, 
offset by disappointing results in Grains and VAMP. 
Industrial action affecting Groceries in the first half and 
Bakeries in the second half, as well as load shedding during 
the year, had an adverse impact on both revenue and costs. 
These contributed to operating income from domestic 
operations decreasing by 19% to R2,5 billion (2018: 
R3,1 billion). Excluding VAMP, operating income from 
domestic operations, decreased by 9% to R3,0 billion 
(2018: R3,3 billion). 

Total revenue for the Exports and International businesses 
declined by 11% to R3,2 billion, while operating income 
reduced by 34% to R212 million. A poor operating 
performance from Exports was partially offset by a 
significant recovery in the Deciduous Fruit business.

Further details of the performance of our operations are 
provided on pages 42 to 49.

CASH FLOW AND CAPITAL EXPENDITURE
Cash generated from operations increased by 6% to 
R3,5 billion. This improvement was largely the result of a 
reduction in working capital requirements of R91 million 
compared to an increased investment in working capital 
of R573 million in the prior year. The level of capital 
expenditure for the year accelerated to R1,1 billion 
(2018: R720 million) with investments across the group’s 
portfolio including various projects to deliver efficiency 
improvements and increase capacity. The group ended 
the year in a net cash position of R1,2 billion compared with 
a net cash position of R669 million in the previous year.

FINAL DIVIDEND
A gross final cash dividend of 434 cents per share has been 
declared for the year ended 30 September 2019. This, 
together with the interim ordinary dividend of 321 cents 
per share, brings the total ordinary dividend for the year to 
755 cents, in line with Tiger Brands’ dividend policy of 
1,75x cover based on headline earnings per share. 

In addition, a special dividend of 306 cents per share was 
declared for the six months to 31 March 2019 as a result 
of the once-off proceeds received from the disposal of 
Oceana shares to Brimstone. 

The special dividend, together with the total ordinary 
dividend for the year, brings the total distribution for the 
year to 1 061 cents per share (2018: 1 080 cents). 

Shareholders are referred to the dividend announcement 
on page 87 for further details.

OUTLOOK
Significant progress has been made in terms of optimising 
the portfolio, with firm decisions having been made in 
respect of VAMP and Deli Foods. With respect to the 
potential disposal of VAMP, the formal due diligence process 
is under way and further updates will be given as key 
milestones are reached. The ongoing work to optimise Tiger 
Brands’ portfolio will ensure that the group is appropriately 
positioned for growth. 

It is expected that the significant macro-economic 
challenges facing the country are likely to persist for 
the foreseeable future. In the context of structural 
unemployment, ongoing challenges relating to state-owned 
enterprises and increased competitive pressure, the 
operating environment is likely to remain subdued. To this 
end, we will prioritise investment in the group’s key brands 
while delivering product innovations to meet changing 
consumer needs. In addition, Tiger Brands will leverage the 
strength of its brands by evaluating opportunities to stretch 
its brands within and across existing and new product 
categories. 

In terms of Tiger Brands’ Africa growth strategy, the 
company is looking to deliver organic growth by driving 
category growth through targeted brand investments, 
developing superior routes to market and investing in 
enabling capabilities. 

To protect margins in a constrained consumer environment, 
the company has placed heightened focus on driving 
productivity and securing cost efficiencies across the 
value chain.  

APPRECIATION
Thank you to our local and international shareholders for 
your continued investment in the company and to the 
broader investment community for their interest and 
engagement. I also thank my colleagues in the finance 
department who constantly strive towards best practice 
standards and disclosure and extend my gratitude to the 
audit committee for their guidance throughout the year.

Noel Doyle
Chief financial officer

21 November 2019

42 Tiger Brands Limited Integrated annual report 2019

OPERATIONAL REVIEW
Grains

Revenue
R13,2bn    4%

Operating income
R1,4bn    24%

(2018: R12,8 billion)

(2018: R1,9 billion)

Operating margin
10,9%   

(2018: 14,8%)

SALIENT FEATURES

✓

✗

Jungle increases operating profit

Increasing costs and competition, as well  
as subdued consumer behaviour, place  
pressure on margins

✗

✗

Baking results negatively impacted by adverse 
pricing dynamics and small volume losses

Pasta impacted by aggressively priced imports

Revenue in the Grains division increased by 4% to R13,2 billion, while operating income 
decreased by 24% to R1,4 billion. Price inflation was insufficient to offset the impact of 
higher input costs. Overall operating margins consequently reduced to 10,9%.

Milling and Baking’s revenue increased by 6%, with selling prices up 7% across the 
segment, slightly offset by a 1% decline in volumes. Operating income was down 20% 
to R1,2 billion. Within Maize, despite good volume growth, operating profit declined 
significantly as pricing pressures intensified. Bakeries experienced small volume losses, 
which were compounded by margin compression as the competitive environment did not 
allow for the full recovery of cost increases.

In Other Grains, revenue declined by 2% to R3,8 billion, driven by 3% price inflation but 
offset by volume declines of 5%. Volume declines were driven predominantly by lower 
volumes in Pasta as the category continues to be adversely impacted by low-price 
imports. Rice also had a disappointing year, being unable to recover cost push due to 
increased promotional activity in the category. Jungle benefited from price inflation, 
despite increased competition from private label in the core oats and ready-to-eat 
segments of the Breakfast category, achieving a marginal increase in operating income 
for the year. 

The lower volumes in Pasta and Rice had an adverse impact on factory efficiencies, with 
the overall operating income declining by 41% to R202 million.

We have continued to target cost savings across the value chain, including by identifying 
new procurement opportunities, and are looking to drive margin improvement by 
optimising the product mix, driving innovation in response to consumer insights, and 
delivering further efficiencies across the cost base.

19%

4%

8%

20%

5%

7%

56%

2019

8%

5%

■ Mill Bake 
■ Breakfast
■ Sorghum

■ Maize
■ Pasta
■ Rice

55%

2018

8%

5%

■ Mill Bake 
■ Breakfast
■ Sorghum

■ Maize
■ Pasta
■ Rice

COPY TO BE SUPPLIEDOur performanceTiger Brands Limited Integrated annual report 2019 43

OPERATING FACILITIES

Mpumalanga
Milling and baking 
(Bakeries)

Gauteng
Milling and baking

North West
Sorghum-based breakfast 
and beverages
(Potchefstroom)

Free State
Milling and baking

KwaZulu-Natal
Milling and baking (Bakeries 
and milling)
Other grains (Rice)

Western Cape
Milling and baking
Other grains (Jungle) 

Perfect. Every time.

COPY TO BE SUPPLIED44 Tiger Brands Limited Integrated annual report 2019

OPERATIONAL REVIEW CONTINUED
Consumer Brands – food

Revenue
R10,1bn    4%
R9,4 billion (excluding VAMP)   9%

(2018: R9,7 billion) 

(2018: R8,7 billion)

Operating income
R494m    40%

(2018: R828 million) 
R1,0 billion (excluding VAMP) 
(2018: R1,1 billion)

 4%

Operating margin
4,9%  

(2018: 8,5%)
11,0% (excluding VAMP)
(2018: R12,5%)

SALIENT FEATURES

✓

✓

✓

Groceries’ sales ahead of market with revenue  
up 7%

Gains in market share across all segments  
within Beverages

Strong performance from Oros and Energade 
contributes to double-digit volume growth in 
Beverages

✗

✗

=

Absolute revenue and operational efficiencies 
negatively impacted by strike action early in 
the year

Challenges in reopening VAMP, with launch 
logistics adversely impacting service levels 

Revenue growth and share gains in Snacks and 
Treats, diluted by higher conversion costs 

Consumer Brands – Food has continued to feel the impact of the Valued Added Meat 
Products (VAMP) operation. Excluding VAMP, the division delivered solid growth across 
the businesses, with Beverages enjoying a particularly strong performance. Total revenue 
increased 9% to R9,4 billion, underpinned by 3% price inflation and 6% volume growth, 
while operating income fell by 4% to R1,0 billion (excluding VAMP). 

At Groceries, revenue was up 7% to R5,1 billion, underpinned by volume growth of 4% 
and price inflation of 3%. Despite this higher top-line growth, operating income was down 
25% to R325 million, reflecting the impact of the three-week strike at the start of the 
financial year as well as supply challenges. 

5%

51%

7%

15%

2019

Revenue at Snacks and Treats increased 9% to R2,3 billion, off the back of 5% volume 
growth and average price increases of 4%. Growth was recorded across the portfolio, with 
the relaunch of Beacon and Maynards supported by focused marketing investment and 
successful in-store activations. Operating income was up 3% to R313 million. 

22%

■ Groceries 
■ Snacks and Treats
■ Beverages

■ Value Added 
  Meat Products
■ Out of Home

The Beverages business delivered another year of strong revenue growth with revenue 
up 19% to R1,5 billion, fuelled by a pleasing 14% volume growth, ahead of category growth. 
Market share gains were achieved as a result of effective in-store activations, strong 
marketing campaigns throughout the year and new launches performing ahead of 
expectations. Operating income rose 39% to R296 million, benefiting from recent 
investments in the plant. In addition, we gained market share across all segments 
in beverages with the exception of ready-to-drink.

Revenue at VAMP was down 39% to R654 million, impacted by challenges in managing 
the factory’s reopening and product launch logistics. Despite excellent brand equity, 
revenue was impacted by distribution gaps and tactical pricing strategies. The lower factory 
throughput and delayed reopening, together with higher raw material costs, led to an 
operating loss of R547 million (2018: R252 million).

11%

13%

6%

49%

2018

21%

■ Groceries 
■ Snacks and Treats
■ Beverages

■ Value Added 
  Meat Products
■ Out of Home

COPY TO BE SUPPLIEDOur performanceTiger Brands Limited Integrated annual report 2019 45

OPERATING FACILITIES

Limpopo
Groceries (Musina, 
Polokwane)
VAMP 

Gauteng
Groceries (spreads, 
condiments and 
ingredients)
Beverages (Roodekop)
VAMP (Germiston)

KwaZulu-Natal
Snacks and Treats

Western Cape
Groceries (Paarl)

COPY TO BE SUPPLIED46 Tiger Brands Limited Integrated annual report 2019

OPERATIONAL REVIEW CONTINUED
Home, Personal Care and Baby (HPCB)

Revenue
R2,7bn    20%

Operating income
R546m    60%

(2018: R2,2 billion)

(2018: R341 million)

Operating margin
20,4% 

(2018: 15,3%)

SALIENT FEATURES

✓

✓

Home Care recovered well from last year’s poor 
pest season, with operating income up 60%

✓

Strong in-store execution and flavour  
innovations drive growth in baby food pouches 
ahead of market

Personal Care benefits from continuous 
improvement initiatives

HPCB’s overall revenue increased 20% to R2,7 billion, with operating income up 
60% to R546 million.  

The Home Care category (including stationery) recovered strongly from last year’s 
disappointing performance, with revenue growth up 29% to R1,1 billion. Operating 
income increasing strongly by 112% to R306 million as result of sustained demand 
in the pest category, improved product mix and lower factory costs. The higher 
production volumes had a positive effect on factory recoveries. This year we had 
a better pest season and the stock position was normalised.

In the Personal Care category, revenue was up 4% to R639 million, aided by inflation 
of 5%, partly offset by volume declines of 1%. Operating income increased by 37% to 
R89 million, supported by continuous improvement programmes in the factory as well 
as reduced promotional spend.

Baby Care grew revenue by 23% to R981 million, with the infant nutrition segment 
performing particularly well off the strength of the Purity brand. The pleasing 24% 
volume growth was driven by effective in-store execution, optimal pricing and 
improved distribution, particularly in pouches, resulting in market share gains across 
the nutrition portfolio. The benefit of improved volumes was partially offset by higher 
conversion costs, resulting in an increase in operating income of 14% to R151 million. 
Given increasing competitive pressure, we have retained a strong focus on innovation 
to underpin margin growth.

37%

24%

2019

39%

■ Baby Care
■ Home Care
■ Personal Care

36%

28%

2018

36%

■ Baby Care
■ Home Care
■ Personal Care

COPY TO BE SUPPLIEDOur performanceTiger Brands Limited Integrated annual report 2019 47

OPERATING FACILITIES

Gauteng
HPCB (Isando)

Western Cape
Baby

COPY TO BE SUPPLIED48 Tiger Brands Limited Integrated annual report 2019

OPERATIONAL REVIEW CONTINUED
Exports and International

Revenue
R3,2bn    11%

(2018: R3,7 billion)

Operating income
R212m    34%

(2018: R320 million)

Operating margin
6,5%  

(2018: 8,8%)

SALIENT FEATURES

✗ Challenging market conditions in Mozambique, 
Zimbabwe and Nigeria impacted performance

✓

Improved offtake agreement in Deciduous Fruit

✓ Efficiencies realised through consolidation of 

facilities 

✓ Profitability in Chococam off the back of sound 
cost management and favourable product mix

Cameroon
Chococam

Gauteng
Powdered soft drinks (Jolly 
Jus) and Benny seasoning  
for export markets

Western Cape
Deciduous Fruit (LAF)

Total revenue for the Exports and International businesses declined by 11% to 
R3,2 billion, reflecting the challenging trading conditions particularly in Mozambique, 
as well as foreign currency shortages in Zimbabwe. The adverse performance of 
Exports was partially offset, however, by a significant recovery in the Deciduous Fruit 
business. 

Revenue in Deciduous Fruit declined by 2% due to lower volumes as the drought in 
the prior year impacted opening stocks as well as the postponement of certain export 
shipments into the first quarter of FY20. The business recorded a significantly reduced 
operating loss of R8 million (2018: R128 million loss) due to favourable foreign 
exchange positions, as well as the benefits of operational restructuring implemented 
at the beginning of the year.

In line with the guidance provided earlier in the year, the Exports business was 
adversely impacted by operational issues in Mozambique, while exports to Zimbabwe 
were affected by ongoing macro-economic challenges resulting in foreign exchange 
shortages. Trading in Nigeria was affected by the transition to a new distributor in the 
first half of the year. Revenue declined by 18% to R1,5 billion, while operating income 
fell by 84% to R48 million. 

In a difficult trading environment, Cameroon-based Chococam recorded a 3% 
revenue decline in local currency terms, as tactical pricing was implemented to sustain 
volumes. Revenue in rand terms increased by 3% to R906 million. Operating income 
was up 8% in rand terms to R172 million (2% in local currency), supported by 
favourable product mix and tight cost management. 

42%

2019

30%

30%

28%

■ Exports and International
■ Central Africa

■ Deciduous Fruit

46%

2018

24%

■ Exports and International
■ Central Africa

■ Deciduous Fruit

COPY TO BE SUPPLIEDOur performanceTiger Brands Limited Integrated annual report 2019 49

Associates

Earnings
R371m    49%

(2018: R731 million)

Contribution to headline 
earnings 
 to 17%

(2018: 28%)

66%

2019
Contribution 
to associate 
income

13%

20%

6%

8%

■ Carozzí 
■ Oceana

■ UAC Foods
■ National Foods

As previously reported, the company ceased to equity account the earnings of Oceana with effect  
from 1 December 2018, following the decision in November 2018 to unbundle the company’s 
investment in Oceana. The total income from associates is therefore not comparable with that 
of the prior year. Excluding Oceana, all other associates reported an increase in earnings. 

Chile: Empresas Carozzí (24,4% held) 
Empresas Carozzí S.A., a Chilean company 
headquartered in Santiago, is one of the largest and most 
respected South American food producers that has 
manufacturing operations in Chile, Peru and Argentina. 
Carozzí has two main business areas: fast-moving 
consumer goods and agro-industrial (business-to-
business) products. Its main customer markets are 
Chile and Peru. 

Chilean economic growth slowed amid the trade 
negotiations between the world’s biggest economies that 
adversely impacted the copper price and other Chilean 
exports. The Peruvian economy has also seen negative 
effects while the impact of the recession in Argentina 
on the year under review was not material. Despite the 
challenging environment, the company’s consolidated 
net revenues increased 4,1%, and earnings before taxes 
increased 1,1% (in local currency). The growth in FY19 
was driven primarily by the fast-moving consumer goods 
segment.

Nigeria: UAC Foods (49,0% held) 
UAC Foods is a leading manufacturer and marketer of 
convenience foods in Nigeria, with respected brands in 
snacks, dairy products and beverages. The snacks 
category comprises Gala sausage roll, Funtime cupcakes, 
Funtime coconut chips and the new Gala Chinchin 
(a popular regional fried snack). The dairy category includes 
the Supreme range of ice-cream and yoghurt products, 
while the beverage category includes Swan Natural Spring 
Water. 

UAC Foods Limited’s marginally improved performance this 
year is due to increased revenues arising from improved 
market penetration. 

This improvement was despite operating in a highly 
competitive market that is yet to recover fully from a 
recession that has greatly curtailed consumers’ purchasing 
power. Production capacity constraints impacted volumes 
in the water category. 

Zimbabwe: National Food Holdings Limited 
(37,4% held) 
National Foods is a leading branded food manufacturer 
in Zimbabwe. In addition to maize and flour milling, the 
company produces a range of food products, including 
stockfeed, snacks and treats, rice, peanut butter and oil. 
This has been another tough year for the company, as 
a result of the country’s significant macro-economic 
challenges. Foreign currency shortages worsened in the 
past year and continue to create challenges for importers 
in settling foreign creditors. 

The financial year saw the newly elected Zimbabwean 
government introduce reforms aimed at stabilising the 
economy. A local currency was reintroduced in February 
2019. The reforms precipitated significant market 
corrections resulting in a decline in the value of the local 
currency and consequently significant inflation. The country 
also experienced a crippling drought and a devastating 
cyclone.

The group reported a profit growth supported by volume 
growth and improved margins. Performance was driven 
by the Maize and Stockfeeds divisions, partially offset by 
the Flour division.

COPY TO BE SUPPLIED50 Tiger Brands Limited Integrated annual report 2019

WHO GOVERNS US

Tiger Brands’ board of directors plays a critical role in the governing of the business. Its 
diversity lends important perspective and depth to the group’s direction. We are therefore 
committed to building a board that is diverse in terms of race, gender and experience

NON-EXECUTIVE DIRECTORS

Khotso Mokhele 

Monwabisi Fandeso

Cora Fernandez

Emma Mashilwane

Makhup Nyama

CHAIRMAN

64

Appointed 
August 2007

60

Appointed
July 2019

46

Appointed
March 2019

44

Appointed 
December 2016

62

Appointed
August 2010

Experience
 › General management 
and strategy
 › Risk management
 › Auditing and accounting
 › Governance
 › Stakeholder relations

Experience
 › Executive leadership 
and strategy
 › Agriculture and tourism 
 › FMCG Africa
 › Mergers and acquisitions
 › Stakeholder relations

Experience
 › Finance and investment
 › Governance and general 
management
 › Leadership and strategy
 › Auditing and accounting

Experience
 › Auditing and financial 
management
 › Governance
 › Corporate finance
 › Banking, finance and 
FMCG

Experience
 › General management
 › HR and remuneration
 › Governance
 › ICT
 › Remuneration and risk

Other directorships 
Non-executive director 
of Thebe Investment 
Corporation, Empact Group 
and SABSA Holdings

Other directorships
Non-executive director of 
Sphere Holdings, Spar 
Corporation, National 
Empowerment Fund and 
Allan Grey Retirement 
Funds

Other directorships 
Non-executive director 
of Murray & Roberts and 
Famous Brands. 
Co-founder and CEO 
of MASA Risk Advisory 
Services

Other directorships 
Non-executive director 
of Marsh Inc, director of 
Zensar SA, Makhup 
Properties, Kapela Holdings 
and its subsidiaries

Other directorships
Non-executive director of 
AECI, Afrox, MTN Group, 
Mapitso Consortium, Hans 
Merensky Holdings, Kenosi 
Investment Holdings. 
Special advisor to the 
Minister of Science and 
Technology and chancellor 
of the University of the 
Free State

Committee memberships
■  Nomination and 

Committee memberships
■  Risk and sustainability 

governance (Chair)
■ Investment (Chair)
■  Remuneration 
(Member)

(Member)
■  Nomination and 

governance (Member)

Committee memberships
■  Risk and sustainability 

(Chair)

■ Audit (Member)

Committee memberships
■ Audit (Chair)
■  Risk and sustainability 

(Member)

Committee memberships 
■  Risk and sustainability 

(Member)

■  Social, ethics and 
transformation 
(Member)

Our governanceTiger Brands Limited Integrated annual report 2019 51

Board committee 
membership key

Audit committee
Social, ethics and transformation committee
Remuneration committee
Nomination committee
Risk and sustainability committee
Investment committee

NON-EXECUTIVE DIRECTORS

EXECUTIVE DIRECTORS

Maya Makanjee

Donald Wilson

Mahlape Sello

Lawrence Mac Dougall

Noel Doyle

57

Appointed 
August 2010

62

Appointed
June 2019

57

Appointed
October 2019

62

Appointed
May 2016 

53

Appointed
July 2015

CHIEF EXECUTIVE OFFICER

CHIEF FINANCIAL OFFICER

Experience
 › Strategy and general 
management
 › Stakeholder relations and 
reputation management
 › Human resources
 › Sustainable development
 › FMCG in Africa

Other directorships
Non-executive director of 
Mpact, Truworths 
International, Datatec, AIG 
South Africa, trustee of 
Nelson Mandela Foundation

Experience
 › Finance and general 
management
 › Governance, leadership 
and strategy
 › Mergers and acquisitions 
 › Stakeholder engagement 

Experience
 › Legal and commercial
 › General management 
and leadership
 › Governance and strategy
 › Stakeholder relations

Experience
 › General management 
 › Strategy execution 
 › FMCG in Africa and 
developing markets

Experience
 › Accounting and auditing
 › Corporate finance
 › Mergers and acquisitions 
 › FMCG in South Africa and 
Africa

Other directorships 
Non-executive director of 
Empresas CarozzÍ (Chile)

Other directorships 
Non-executive director of 
National Foods Holdings 
(Zimbabwe)

Other directorships 
Non-executive director of 
Life Healthcare Group 
Holdings Limited. Member 
of International Court of 
Arbitration of the ICC 
Council and a panellist with 
the Arbitration Foundation 
of Southern Africa

Committee memberships
■  Social, ethics and 

transformation (Chair)

■  Nomination and 

governance (Member)

■  Remuneration 
(Member)

Committee memberships
■ Audit (Member)
■  Remuneration 
(Member)

■ Investment (Member)

Committee membership
■  Social, ethics and 
transformation 
(Member)

52 Tiger Brands Limited Integrated annual report 2019

WHO GOVERNS US CONTINUED

NON-EXECUTIVE DIRECTORS

EXECUTIVE COMMITTEE

Mark Bowman

Michael Ajukwu

Gail Klintworth

Lawrence Mac Dougall

CHIEF EXECUTIVE 
OFFICER

62

Appointed 
May 2016

Experience
 › General management 
 › Strategy execution 
 › FMCG in Africa and 
developing markets

53

Appointed
June 2012

Experience
 › Strategy and general 
management 
 › FMCG sector in Africa
 › Corporate governance
 › Mergers and acquisitions
 › Remuneration

Other directorships 
Non-executive director 
Dis-Chem, Mr Price Group, 
Grand Parade Investments 
Limited, Signal Mill 
Products and The 
Alternative Power (Pty) Ltd

Committee memberships
■ Remuneration (Chair)
■  Nomination and 

governance (Member)
■ Investment (Member)

63

Appointed
March 2015

Experience
 › Stakeholder relations
 › Risk and general 
management
 › Corporate finance
 › West Africa
 › Banking, finance and 
FMCG

Other directorships 
Non-executive director of 
MTN Nigeria, Intafact 
Beverages (subsidiary of 
SABMiller) in Nigeria, 
Sterling Bank Plc, Novotel 
hotel and Port Harcourt, 
Nigeria (member of Accor 
Hotels group)

Committee membership
■  Risk and sustainability 

(Member)

56

Appointed
August 2018

Experience
 › General management and 
governance
 › Sustainability leadership 
and strategy 
 › Stakeholder relations
 › Brand and reputational 
management
 › Marketing

Other directorships
Non-executive director of 
GlobeScan, advisory board 
member to MAS Holdings 
and NESTE, advisory group 
member for SIG, advisory 
council member of Wheeler 
Business and Development 
Institute, London Business 
School and partner at 
SYSTEMIQ

Committee membership
■  Social, ethics and 
transformation 
(Member)

■  All our non-executive directors are independent as determined by the board. Any term in office by an independent non-executive director exceeding nine years is 
subject to a rigorous review by the board. Dr Khotso Mokhele completed 12 years of service as a non-executive director on 30 September 2019. After taking into 
account, among other considerations, the extent to which the diversity of his views, skills and experience continue to enhance the board’s effectiveness, the board 
is satisfied that Dr Mokhele’s independence is not impaired by his length of service.

46%

8%

62%

62%

2019
Board tenure

23%

2019
Gender 
diversity

38%

23%

■ 0 – 3 years
■ 3 – 6 years

■ 6 – 9 years
■ >9 years

■ Male
■ Female

2019
Demographic 
diversity

38%

■ Black
■ White

The board is 
determined to 
achieve a target 
of 50% women 
and black 
representation, 
respectively by 
end of FY22.

Our governanceTiger Brands Limited Integrated annual report 2019 53

Noel Doyle

Mary-Jane Morifi

Becky Opdyke

Patrick Sithole

Luigi Ferrini

CHIEF FINANCIAL 
OFFICER

CHIEF CORPORATE 
AFFAIRS AND 
SUSTAINABILITY OFFICER

CHIEF MARKETING 
OFFICER

CHIEF SUPPLY CHAIN 
OFFICER

CHIEF CUSTOMER 
OFFICER

53

Appointed
July 2012

Experience
 › Accounting and auditing
 › Corporate finance
 › Mergers and acquisitions 
 › Governance
 › FMCG in South Africa and 
Africa

57

Appointed
December 2016

Experience
 › Corporate affairs
 › Sustainability 
 › Oil, gas and mining 
sectors

40

Appointed 
October 2018

Experience
 › FMCG in USA, SA and 
globally
 › Marketing and brand 
leadership
 › Commercial

52

Appointed
August 2012

Experience
 › FMCG
 › Supply chain 
management

52

Appointed 
May 2019

Experience
 › FMCG in South Africa 
and globally
 › Sales strategy and 
execution
 › Customer management 
and customer relations

Kamal Harilal

S’ne Magagula

Yokesh Maharaj

Pieter Spies

Clive Vaux

CHIEF STRATEGY 
OFFICER

CHIEF HUMAN 
RESOURCES OFFICER

CHIEF GROWTH OFFICER: 
CONSUMER BRANDS

CHIEF GROWTH OFFICER: 
GRAINS, OUT OF HOME

EXECUTIVE: CORPORATE 
FINANCE

46

Appointed
April 2018

46

Appointed
May 2018

Experience
 › FMCG in South Africa 
and Africa
 › Strategy development 
and execution
 › Mergers and acquisitions 
 › Corporate finance

Experience
 › Human resources 
strategy and leadership
 › Oil and gas sector in 
South Africa and Europe
 › Business strategy 
development and 
execution

47

Appointed
July 2018

Experience
 › FMCG in South Africa 
and Africa
 › Sales and distribution
 › Human resources 

54

Appointed
February 2017

Experience
 › Executive leadership in 
FMCG and agricultural 
sectors in Africa
 › Strategy development 
and execution

68

Appointed
June 2000 

Experience
 › Executive leadership 
in FMCG 
 › Corporate finance

54 Tiger Brands Limited Integrated annual report 2019

CREATING VALUE THROUGH GOOD GOVERNANCE

The Tiger Brands board provides effective leadership and strategic direction in the best interest of the company and its 
stakeholders. The board embraces the principles of ethical leadership and good corporate governance aligned to the 
King IV Report on Corporate Governance, the JSE Listings Requirements, the Companies Act and other relevant laws and 
regulations. In executing its mandate, the board regularly reviews its business model to ensure that it supports long-term 
value creation, that effective systems of risk management and internal control are in place, and that a culture of ethical 
leadership has been established across the group.

In this year’s integrated annual report, we have chosen to provide a summarised review of those governance activities 
pertaining to value creation. This includes an overview of the skills and diversity of our leadership team (page 50), a review 
of the board’s main focus areas of discussion during the year (page 55), and a detailed summary of our remuneration 
policies and practices (pages 57 to 82). Additional information on our governance policies and activities, including on the 
application and explanation of the King IV principles, is available online at www.tigerbrands.com/investor.

Special 
board

Audit
committee

Board

Special 
audit 
committee

Risk and 
sustainability 
committee

Remuneration 
committee

Nomination 
and 
governance 
committee

Special 
nomination 
and 
governance 
committee

Social, 
ethics and 
transformation

Ad hoc: 
investment

Number of 
meetings

KDK Mokhele
MO Ajukwu
MJ Bowman
NP Doyle
MP Fandeso
CH Fernandez
GA Klintworth
LC Mac Dougall
M Makanjee
TE Mashilwane
MP Nyama
DG Wilson

YGH Suleman

6

6
6
6
6
3
4
6
6
5
6
6
3

1

6

6
6
5
6
3
4
6
6
5
6
6
3

1

3

–
2

2

3

1

1

1

1

1

3

3

2

3
2

1

4

4

4

4

2
1

1

1

1

1

4

4

4

3

2

3

2

1
3
3

3

4

4

4

1

1

1. CH Fernandez was appointed to the board on 1 March 2019
2. MO Ajukwu was appointed as member of the audit committee on 21 November 2018 and ceased to be a member on 

1 June 2019

3. MJ Bowman was appointed as member of the audit committee on 2 November 2018 and ceased to be a member on 

1 June 2019

4. GA Klintworth was appointed as member of the social, ethics and transformation committee on 1 March 2019
5. MP Fandeso was appointed to the board on 1 July 2019
6. MP Nyama was appointed as member of the risk and sustainability committee and ceased to be a member of the 

remuneration and nomination governance committees on 1 March 2019

7. DG Wilson was appointed to the board and as member of the audit, remuneration and investment committees on 

1 June 2019

8. KDK Mokhele ceased to be a member of the social, ethics and transformation committee on 1 March 2019
9. YGH Suleman resigned as director on 22 November 2018

Our governanceTiger Brands Limited Integrated annual report 2019 55

The following table briefly reviews the main areas of discussion and review by the board and its sub-committees during the 
year, in fulfilling its fiduciary responsibility of ensuring long-term value growth in accordance with its charter, corporate 
governance standards and applicable regulatory and legislative requirements.

BOARD

Strategy review

DRIVE
GROWTH

BE 
EFFICIENT

GREAT 
PEOPLE

SUSTAINABLE 
FUTURE

COMMITTEE

STRATEGY

 > Deep dived into challenges affecting the business operating environment
 > Tracked the business performance against the group’s strategy
 > Monitored milestones of group strategic pillars aimed at driving the 2022 strategy

Good governance, succession planning and leadership

 > Assessed board structure for its experience, skills, diversity and ability 

to create value

 > Identified and assessed skilled candidates for potential board appointments
 > Assessed directors retiring by rotation
 > Assessed independence of the non-executive directors
 > Commissioned external board performance review
 > Reviewed induction programme for new non-executive directors appointed 

during FY19/20 

 > Conducted performance assessment of chairman and CEO
 > Monitored the succession plans for chairman, CEO and key executives
 > Approved appointments of new directors on the board

Risk management

 > Reviewed risk appetite and risk tolerance
 > Reviewed business and group risks and ensured management actions 

are implemented

Investment and divestment decisions

 > Assessed investment opportunities identified in strategic planning process
 > Made recommendations on Oceana group investment
 > Approved sale of Oceana shares to Brimstone and Oceana unbundling transaction 
 > Attended to post-investment reviews

VAMP business

 > Approved the relaunch of the VAMP business
 > Monitored status of VAMP insurance claims, accounting treatment 

and related disclosures 

Occupational health

Board

N&G
N&G
N&G
N&G
N&G

N&G
N&G
N&G
Board

R&S
R&S

INVCO
INVCO
Board
INVCO

Board
Board

 > Considered the work undertaken within the Occupational Health Framework with 

R&S

regard to implementation of the Occupational Health Strategy

 > Approved the Firearm and Human Rights policies

Board

Committees:

AC – audit committee

REMCO – remuneration committee

R&S – risk and sustainability committee

SETCO – social, ethics and transformation committee

N&G – nomination and governance committee

INVCO – investment committee

56 Tiger Brands Limited Integrated annual report 2019

CREATING VALUE THROUGH GOOD GOVERNANCE CONTINUED

BOARD

IT security and business continuity

 > Conducted an IT security assessment 
 > Progressed on the implementation plans on cybersecurity
 > Monitored implementation of business continuity plans across the business
 > Approved IT governance charter and framework

Remuneration

 > Engaged shareholders on remuneration policy
 > Approved the remuneration strategy amendments for implementation in FY20 
 > Considered outcome of the benchmarking exercise
 > Approved performance target for the CEO and CFO

Transformation

 > Approved the BBBEE strategy for 2022 and the implementation plans 
 > Monitored progress on the transformation and culture journey
 > Prioritised transitioning contingency labour to permanent workforce 

Ethics

 > Monitored organisational ethics 
 > Progressed in addressing the reported ethics matters

Stakeholder relations and sustainability

 > Monitored relationship with Consumer Goods and Services Ombudsman; 

progressed on consumer complaints

 > Monitored implementation of socio-economic development (SED) strategy 

and Enterprise Development initiatives

 > Monitored engagement with stakeholders and regulators

Budget and financial controls

 > Approved capital expenditures for our business operations
 > Approved the group’s budget 2019/2020 
 > Approved the dividend cover
 > Approved amendments to the foreign exchange and hedging policy

Audit processes

 > Completed the audit plan including mapping to the group register
 > Approved the policy on the use of external auditors for non-audit services
 > Approved the internal audit charter and structure
 > Reviewed the outcomes of impairment assessments
 > Reviewed and recommended the proposed share repurchase programme
 > Considered contract management systems
 > Recommended the annual financial statements, integrated and sustainable 

development reports to the board for approval

 > Considered the reports of the internal and external auditors on the group’s systems 

of internal control, including financial controls 

 > Considered the independence of external auditors

COMMITTEE

STRATEGY

R&S
R&S
R&S

Board

REMCO
REMCO
REMCO
REMCO

SETCO
SETCO

SETCO

SETCO

SETCO

SETCO

SETCO

SETCO

Board  
Board
Board

Board

AC
AC
AC
AC
AC
AC

AC

AC
AC

Committees:

AC – audit committee

REMCO – remuneration committee

R&S – risk and sustainability committee

SETCO – social, ethics and transformation committee

N&G – nomination and governance committee

INVCO – investment committee

The board performance and effectiveness assessment
The outcomes of this assessment can be found on page 7.

Our governanceREMUNERATION REPORT
Section 1: Background statement

Tiger Brands Limited Integrated annual report 2019 57

STATEMENT FROM THE CHAIRMAN OF THE 
REMUNERATION COMMITTEE

DEAR STAKEHOLDER
On behalf of the remuneration committee (the committee), 
I am pleased to present the 2019 remuneration report 
which, in compliance with best practice reporting as 
recommended by the King IV™ Report on Corporate 
Governance for South Africa (King IV™ Code for Corporate 
Governance), highlights:
 › Key components of our remuneration policy
 › Alignment of our remuneration policy with the Tiger 

Brands business strategy and priorities

 › Implementation of the policy for the 2019 financial year 

(FY19)

During the period under review we focused our efforts on 
ramping up the execution of our four strategic priorities:

1.  Drive Growth: Winning category, channel and 

customer strategies.

2.  Be Efficient: Cost-conscious and an integrated 

supply chain.

3.  Great People: A winning mindset and great place 

to work.

4.  Sustainable Future: Health and nutrition, enhanced 

livelihoods and environmental stewardship.

The focus on these priorities is placing the company in a 
better position to react appropriately to prevailing market 
conditions.

During the period under review, various changes were 
made to the remuneration strategy and policy to align with 
market practices and drive further alignment on critical 
business key performance indicators (KPIs) to measure 
and reward performance against our strategy. To this end, 
the remuneration committee approved the implementation 
of a revised short-term incentive (STI) scorecard that 
creates a balance between the focus on financial and 
sustainability measures and a move from the allocation 
of share appreciation rights (SARs) to the allocation of full 
value shares with performance conditions for members 
of the executive committee, including the CEO, CFO, 
executive directors, prescribed officers and a combination 
of performance shares and restricted shares for senior 
management and below, to ensure that the long-term 
incentive scheme (LTI) remains competitive. This revised 
incentive structure is simple, easily understood by 
participants and creates a better and longer-term 
alignment of management’s interests with that of 
stakeholders. The new incentive structure enhances 
our reward framework, which follows a “Total Reward” 
approach, consisting of salary, a range of market relevant 
benefits and professional growth opportunities that 
recognise individual contributions, as well as performance. 
This holistic approach enables us to attract, motivate and 
retain high-performing people (see further details on 
page 60).

58 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

SHAREHOLDER VOTING OUTCOMES
In line with our commitment to remunerate our people in a 
fair and equitable manner, we maintain strong relationships 
with stakeholders, and strive towards high standards of 
disclosure of our remuneration approach to ensure that 
there is a clear understanding of our remuneration policy 
and the practices that have been implemented.

The non-binding advisory votes by shareholders at the 
2019 and 2018 annual general meetings (AGM) are 
summarised as follows:

% vote in favour

February
 2019

February 
2018

Remuneration policy
Remuneration implementation
Non-executive directors’ fees

76,33%
99,42%
97,45%

73,41%
82,59%
99,80%

The following common themes were highlighted by shareholders:

SHAREHOLDER FEEDBACK

REMUNERATION COMMITTEE ACTION/RESPONSE

Matching plans are considered contrary to 
best practice especially if awarded without 
specific performance criteria.

The vesting scale for Share Appreciation 
Rights (SARs) does not include sufficient 
stretch.

Non-executive directors are paid hourly fees 
for extra work and additional meetings 
attended. This may affect their ability to 
function independently.

Deferred bonus shares and company matching shares will be 
discontinued from FY20.

The long-term incentive scheme design does not include SARs as an 
instrument from FY20. Performance vesting shares will be awarded to 
members of the executive committee, with revised vesting conditions. 
The revised vesting conditions are broad enough to create a balance 
between entry and stretch targets on the vesting scale. Details on 
pages 66 and 67.

The payment of hourly fees was discontinued with effect from 
1 October 2018. The payment of NED fees for additional meetings 
over and above the standard meetings, will only be permitted at the 
discretion of the chairman of the remuneration committee and 
chairman of the board. Detailed disclosure on additional payments, 
if made, to be included in the remuneration report.

SHAREHOLDER ENGAGEMENT
The remuneration committee is committed to shareholder 
engagement and will take the following steps if 25% or 
more of total votes exercised by shareholders at the 
upcoming AGM are against the remuneration policy 
or implementation report:
 › Tiger Brands will seek to actively engage with dissenting 
shareholders by inviting them to one-on-one meetings 
and, where necessary, will issue a SENS announcement 
requesting shareholders to appropriately engage on their 
specific concerns; and

 › Tiger Brands will consider the shareholder concerns 
and report on the outcome of the engagements and 
measures taken, in its next integrated report.

REMUNERATION COMMITTEE OBJECTIVES AND 
ACTIVITIES FOR FY19
In FY19 the committee undertook the following activities:
 › Approved total remuneration packages (TRP) salary 

increase mandate;

 › Approved the remuneration for executive directors, 

prescribed officers and senior management;

 › Approved the redesign of the STI scorecard and LTI 

instruments;

 › Approved the STI and LTI performance conditions, 

targets and weightings in respect of FY19/20;

 › Approved the adjustments to LTIs as a consequence 

of the unbundling of Oceana;

 › Approved the non-executive directors’ (NEDs) fee 

increases; and

 › Re-evaluated the effectiveness of the current BBBEE 

share scheme.

FOCUS AREAS FOR FY20
The committee is committed to remaining up to date with 
the latest remuneration market trends and best practice, 
business needs, as well as our responsibilities to our 
people, shareholders and communities to ensure that 
our remuneration practices are aligned to the business 
strategy.

Our governanceTiger Brands Limited Integrated annual report 2019 59

Key focus areas include:
 › Embed the STI integrated scorecard to align our people 

with business objectives;

 › Cement and refine our approach to monitor and address 

identified pay inequities;

 › Continue to review our reward mechanisms and 

practices with a view to introducing innovative reward 
strategies to:
 ✓ Ignite winning performance; and
 ✓ Attract, retain and motivate key talent.

EXTERNAL ADVICE PROVIDED TO THE COMMITTEE 
IN FY19
In reviewing our remuneration offering to ensure that it is 
competitive, fair, transparent and responsible, we enlisted 
the services of PwC South Africa and Vasdex Associates 
to assist us with design, market practice and survey data. 
The committee is satisfied that PwC South Africa and 
Vasdex Associates are independent.

VOTING AT AGM
As required by the King IV Code on Corporate 
Governance, the remuneration policy and implementation 
report which follows will be tabled for separate non-
binding advisory votes by shareholders at the upcoming 
AGM. As required by the Companies Act, non-executive 
directors’ fees for the coming year will be put to 
shareholders by way of a special resolution. We encourage 
all shareholders to provide feedback on their position on 
the various voting requirements. We are committed to 
engaging with shareholders as required to discuss issues 
of concern.

On behalf of the committee, I am confident that our 
remuneration policy has achieved the desired outcomes 
for FY2019 and is aligned with the company’s 
strategic goals.

Mark Bowman
Chairman – Remuneration committee

4 November 2019

60 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED
Section 2: Overview of remuneration policy

TIGER BRANDS PEOPLE STRATEGY
The remuneration strategy is aligned to the Tiger Brands people strategy, which is directly linked to our business strategy 
and it combines the three pillars of TALENT, LEADERSHIP AND GREAT PLACE TO WORK underpinned by the 
foundation of EXECUTION EXCELLENCE. Our remuneration principles have been designed to drive the execution of the 
people strategy, in the belief that great people and great brands are at the core of our success. Our reward framework is 
holistic, encompassing the monetary elements of reward, as well as non-financial aspects such as growth, development 
and the work environment.

BUSINESS STRATEGY

Develop talent

Inspire winning 
performance

Employee value 
proposition

GUARANTEED
PACKAGE

BENEFITS

SHORT- 
TERM 
INCENTIVE

LONG- 
TERM 
INCENTIVE

RECOGNITION

Great people 
delivering  
winning 
performance

PEOPLE STRATEGY

The following key objectives of our remuneration policy drive the Tiger Brands people strategy:
 › Strengthen our ability to competitively attract and retain talent to enable the execution of our strategy;
 › Align Tiger Brands’ annual and long-term performance to the delivery of the strategy;
 › Align Tiger Brands’ people performance with shareholder interests;
 › Motivate and stimulate high performance across Tiger Brands through competitive short and long-term incentives;
 › Cement the foundation for fair and responsible pay we have already built; and
 › Ensure that reward mechanisms are simple and provide line of sight to all employees.

Our governanceTiger Brands Limited Integrated annual report 2019 61

The following tables summarise the various remuneration elements (guaranteed package, short-term incentive and 
long-term incentive) that Tiger Brands offers at different levels of employment:

GUARANTEED PACKAGE (EXCLUDING BARGAINING UNIT PEOPLE)
Description
Guaranteed package (GP) offered to people on a total remuneration package (TRP) comprises base pay, allowances, 
retirement and medical benefits. It is reviewed annually based on personal performance (KPIs based on a balanced 
scorecard that includes financial and non-financial metrics), business performance (linked to budget), behaviours aligned 
with the company values and market competitiveness (national and sector benchmarks).

Benchmarks
Benchmarking for executive directors and prescribed officers is based on a peer group of companies. The peer group is 
determined using the closeness metric formula, based on:

Turnover
Operating income before tax
Number of people

Total assets
EBITDA
Market capitalisation

Companies included in the peer group comprise:

Factor

Executive directors and prescribed officers

Survey type

Comparator 
group

Bespoke survey
Public data of South African companies listed on the JSE, based on 
the closeness metric is used to determine an appropriate peer group

Aspen Pharmacare Ltd Massmart Holdings Ltd Remgro Ltd
Bid Corporation Ltd
Distell Group Ltd
Imperial Holdings Ltd

Pick n Pay Stores Ltd
Pioneer Foods Ltd
RCL Foods Ltd

Shoprite Holdings Ltd
The Spar Group Ltd
Woolworths Holdings Ltd

Rest of exco, senior 
management and 
below

REMchannel survey

National and consumer 
goods circles

The peer group is reviewed on a bi-annual basis.

Anchor point

Tiger Brands has anchored its current pay position at the 65th percentile of the national market, 
where a normal distribution around the anchor point is based on individual performance,  
talent/potential, experience and in certain instances, tenure. It is important to note that guaranteed 
packages are not automatically adjusted to the anchor point. The performance-based increases 
granted in the organisation (including those for executive directors and prescribed officers) are 
managed within the overall salary increase budget and the pay progression model as discussed 
below.

Benefits

Benefits include retirement fund contributions, funeral cover, permanent health insurance, death-in-
service cover, medical aid contributions and travel allowances (where applicable).

Pay progression 
model

The intention of the pay progression model is to competitively reward performance and to actively 
align our remuneration to the market. The pay progression model will, gradually over time and within 
the confines of our salary increase budget, correct the guaranteed packages for high-performing 
people to align them closer to the market. The model considers the employee’s salary positioning 
in relation to the pay scale as well as performance when granting an increase whilst ensuring that 
the company remains within the overall salary budget.

62 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

SHORT-TERM INCENTIVE
Description and link to strategy
In FY17, we revised the operating model for Tiger Brands 
to help maximise the potential of our people in line with our 
business goals. To ensure that our reward approach is 
aligned with our integrated operating model, we 
have revised and simplified the STI scheme to align the 
contributions of all our people to a One Team Tiger bottom 
line, thereby creating greater potential for reward across 
the board. The STI scheme is summarised below.

Summary of changes for FY19
 › STI formula change – to drive performance and ensure 
retention, the company has moved away from the 
multiplicative approach, which was an “all or nothing” 
approach, to an additive approach that provides 
participants with an opportunity to earn the STI based 
on individual elements (financial and non-financial) of 
performance delivered. To improve line of sight between 
individual contribution, team and business performance, 
the STI scheme now includes an Individual Performance 
Factor at a weighting of 20%;

 › Inclusion of an integrated group STI scorecard for 
the whole of Tiger Brands with a greater focus on 
sustainability measures to align teams on a One Tiger 
bottom line; and

 › Revision of group, business unit and individual 

performance factors and weightings.

The primary intention of the STI is to improve business 
performance by focusing participants’ attention on key 
financial, strategic, functional and personal performance 
objectives (KPIs based on a balanced scorecard), which 
are aligned with the long-term business strategy for 
sustainable value creation. This drives high performance 
by explicitly creating line of sight in linking group, business 
unit and individual performance.

 › All permanent employees on a guaranteed package 
in Paterson grades CU and above, are eligible to 
participate. Previously CU employees were not eligible 
to participate; however, to better align our people and 
motivate winning performance, we have included this 
group in the STI.

 › The STI is paid annually in cash to qualifying people who 
are employed by the organisation on the payment date.

 › The on-target percentage (as a percentage of 

guaranteed package) is benchmarked against the South 
African market to ensure we are aligned with market 
practice. It is based on affordability and the STI payment 
is based on achieving the defined objectives.

 › The STI outcomes are determined based on a multiple 
of the on-target percentage of guaranteed package, 
which comprises three performance factors:
 ✓ A group performance factor focused on group 

financial and non-financial metrics.

 ✓ A business unit performance factor focused on 
business unit financial and non-financial metrics.

 ✓ An individual performance factor focused on individual 
performance objectives and allows for differentiation 
in rewarding high performers.

Payment of an STI is subject to the overriding condition 
that the group/business unit meets or exceeds the agreed 
entry threshold in respect of its earnings before interest 
and tax (EBIT).

Calculation
STI = Annual guaranteed package X on target % X 
{group performance factor (0 to 200%) + business unit 
performance factor (0 to 200%) + Individual Performance 
Factor (0 to 200%).

Predetermined weightings will be applied to each of 
the performance factors. In respect of the Individual 
Performance Factor, participants will be rated on a rating 
scale ranging from 1 (poor performer) to 5 (exceptional 
performer).

Target and maximum 
The following ranges of STI awards apply to the various categories of people covered by this report:

CEO, CFO and executive directors
Prescribed officers

Other participants (Paterson grades CU to E band)

On-target 
guaranteed 
package
%

60
50

8,5 to 30

Maximum  
of on-target 
amount
%

200
200

200

Our governanceTiger Brands Limited Integrated annual report 2019 63

Group and business unit performance factors
The underlying values and weightings for each KPI are set and approved by the remuneration committee in advance of 
each year to determine parameters for the STI in the form of a balanced scorecard. Below is the group STI scorecard 
for FY19 that applied to the CEO, CFO, executive directors, prescribed officers and other participants:

Strategic 
objective

Growth*,**

Efficiency*,**

People and 
sustainability*

Strategic
 objective
weighting

Key performance 
indicator

Key 
performance 
indicator
 weighting

Score = 50% Score = 100% Score = 200%

60% Sales volume growth

Absolute gross margin
PBIT

10% Cost savings initiatives

Net working capital

10%
10%
40%

5%
5%

40,0%
98,6%
98,6%

98,6%
101,2%

100,0%
100,0%
100,0%

100,0%
100,0%

140,0%
103,6%
103,6%

123,4%
97,7%

30% Quality

Safety (LTIFR)
BBBEE score

10%

Reduction in execution-related marketplace incidents 
year-on-year by
15%
10%
100,0%
10% Level 7 (60 to 61) Level 7 (61.1 to 65)

20%
80,0%
Level 6

10%
120,0%

*   The actual targets have not been provided as they are linked to budget and considered commercially sensitive information.
**  For the key performance indicators within the growth and efficiency strategic objectives, the targeted percentages for “threshold”, “on-target” and 
“stretch” as set out above per key performance indicator represent the targeted percentage achievement of the underlying budgeted amounts.

The group, business unit and individual weightings applicable to the various employee categories are detailed below:

Employee category

Group

Business unit

Individual

CEO, CFO and executive directors
Prescribed officers

80%
80%

0%
0%

Other participants (Paterson grades CU to E band)

10% to 40%

40% to 70%

20%
20%

20%

LONG-TERM INCENTIVE – MANAGEMENT 
(PATERSON GRADE D AND ABOVE)
Description
To ensure that we align our reward approach to our 
integrated operating model, we have revised and simplified 
the LTI for FY20 to consider the following:
 › Strengthen our ability to competitively attract and retain 
talent to enable the execution of our business strategy; 
and

 › Align Tiger Brands’ management’s performance to our 
long-term strategy and, in particular, to unleashing the 
power of our people objective.

The original Tiger Brands 2013 Share Plan (LTIP) 
comprised the following instruments:
 › Performance vesting shares (full value shares with a 

three-year vesting period, performance vesting criteria 
linked to the FINDI30 Index in terms of shareholder 
return)

 › Restricted shares issued as bonus-matching shares 
(full value shares with a three-year vesting period, no 
performance criteria)

 › Restricted shares issued as deferred bonus shares and 
company-matching shares (full value shares with a 
three-year vesting period, no performance criteria)

 › Restricted shares as retention specific shares for 

African, Coloured and Indian (ACI) employees in D band 
and above (full value shares with a three-year vesting 
period, no performance criteria)
 › Share appreciation rights (SARs).

The allocations of SARs were subject to performance 
vesting criteria. Apart from a 5% vesting of the third 
tranche of SARs allocated in FY14, all the tranches of 
SARs allocated in subsequent financial years that 
would have vested in FY19 have been forfeited due 
to performance criteria not having been met. Any 
continuation of this trend is of concern to the company 
as the mechanism is ineffective in providing key people 
with a vested interest in the company.

In mitigation of this risk, the committee approved the 
reintroduction of the award of performance shares, ie full 
value shares that are subject to performance conditions, 
with effect from FY20. At the same time, the company will 
also commence with the grant of restricted shares on 
a “specific retention basis”. The allocation of SARs will 
thus be discontinued going forward.

64 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

The practice of the grant of restricted shares in the form of 
“bonus-matching shares” (which were linked directly to the 
achievement of an STI in the previous financial year) will be 
discontinued as from FY20. In addition, as from FY20, the 
voluntary deferral of a portion (25%, 33% or 50%) of 
participants’ STI awards into restricted shares (“deferred 
bonus shares”) which are matched by the company on 
a 1:1 basis in the form of “company-matching shares” will 
be discontinued (due to shareholders raising best practice 
concerns and a historical low uptake from participants). 
All previous grants of bonus-matching shares, deferred 
bonus shares and company-matching shares will continue 
to vest in accordance with the rules of the LTIP.

Below is a description of the share instruments 
utilised in FY19
Share Appreciation Rights
The last grant of Share Appreciation Rights was made on 
5 June 2019. The following multiples of Share Appreciation 
Rights, based on guaranteed package, applied to the 
employee categories shown below:

Value of awards

Employee category

% of guaranteed
 package

CEO
CFO
Prescribed officers and executive directors

120%
120%
110%

Calculation
The number of SARs at allocation date is determined as 
follows: SARs = (GP x SARs multiple/share price) x PDT 
multiplier. A performance differentiation tool (PDT) is used 
to modify the standard quantum of SARs, based on an 
individual’s personal performance, leadership and ability. 
This is a discretionary percentage ranging from 0% to 
200%.

Share price
The share price is determined based on the volume-
weighted average price (VWAP) of a Tiger Brands share 
for the 10 trading days before the allocation date.

Vesting
In addition to meeting the required performance 
conditions, vesting is time-based according to the 
following pattern:

Year from allocation date

0

1

2

3

4

5

Vesting

1/3

1/3

1/3

Performance metrics
The allocations of SARs during the 2019 financial year are subject to the performance criteria as set out in the table below:

Metric

Measurement

Weight Metric

HEPS (real HEPS 
growth)

Compound annual growth

50% Full vesting: HEPS = > CPI + rate of growth in GDP (measured 
on an annual compound basis over the applicable period)
Pro rata vesting on a linear scale: HEPS growth > CPI but 
below CPI + GDP rate. No vesting if HEPS < = CPI

ROIC

Average ROIC measured 
over three, four and five 
years for each one-third 
tranche

50% ROIC < WACC +1%
ROIC = WACC +1%
ROIC > WACC +1% but  
< WACC +2%

No vesting
25% vesting

Pro rata vesting on a linear scale

ROIC => WACC +2%

100% vesting

HEPS: Headline earnings per share
ROIC: Return on invested capital (after tax)

Our governanceTiger Brands Limited Integrated annual report 2019 65

For SARs allocated in December 2016, September 2017 
and December 2017, the performance vesting condition is 
as follows:

Metric

Weight

0% vesting

Maximum 
100% vesting

HEPS

100%

CPI and below CPI +GDP

matching shares is directly linked to the achievement of a 
STI. Performance is, therefore, determined “on the way in”. 
The executive directors and prescribed officers did not 
meet their STI targets in FY18 and therefore did not qualify 
for STIs. No bonus-matching shares were, therefore, 
granted to executive directors and prescribed officers 
in FY19.

Pro rata vesting on a linear scale of HEPS growth >CPI but 
below CPI + GDP rate. Further vesting condition: Average 
annual return on capital over the relevant performance 
period must exceed the company’s weighted average 
cost of capital (WACC).

Bonus-matching shares
The last grant of bonus-matching shares was made 
in December 2018. The following multiples of bonus-
matching shares, based on the face value of the STI 
award, applied to the employee categories covered 
by this section.

Value of awards

Employee category

CEO
CFO
Prescribed officers

% of STI earned
 (face value)

50%
50%
50%

Calculation
The number of bonus-matching shares at grant date is 
determined as follows: Bonus-matching shares = (actual 
STI x 50%/share price) x PDT multiplier. The performance 
differentiation tool (PDT) is used to modify the standard 
quantum of bonus-matching shares based on an 
individual’s personal performance, leadership and ability. 
This is a discretionary percentage ranging from 0% to 
200%. No bonus-matching shares are awarded if no STI 
is earned.

Share price
The share price is determined based on the VWAP of 
a Tiger Brands share for the 10 trading days before the 
grant date.

Vesting
Vesting takes place on the third anniversary of the date 
of grant:

Year from grant date

0

1

2

3

4

5

Vesting

100%

Performance metrics
There are no further performance conditions to determine 
vesting, which is therefore time-based. The reason for no 
further vesting conditions is that the quantum of bonus-

Deferred bonus shares and company-matching 
shares
Previously the CEO, CFO, executive directors, prescribed 
officers and members of the executive team could 
voluntarily defer a portion (25%, 33% or 50%) of their STI 
into deferred bonus shares, which were then matched by 
the company on a 1:1 basis.

Value of awards
Deferred bonus shares and company-matching shares 
could only be granted if a bonus/STI was earned. Hence 
performance is “on the way in”.

Calculation
The number of deferred bonus shares and company-
matching shares, at grant date, is determined as: Deferred 
bonus shares and company-matching shares = (actual STI 
deferred x 2/share price). If no bonus is earned or a 
participant elects not to voluntarily defer a portion of their 
STI, no deferred bonus shares and company-matching 
shares will be awarded.

Share price
The share price is determined based on the VWAP of 
a Tiger Brands share for the 10 trading days before the 
grant date.

Vesting
Vesting of deferred bonus shares and company-matching 
shares takes place on the third anniversary of the date 
of grant:

Year from grant date

0

1

2

3

4

5

Vesting

100%

Performance metrics
There are no further performance conditions to determine 
vesting.

The executive directors and prescribed officers did not 
meet their STI targets in FY18 and, therefore, did not 
qualify for STIs in December 2018. No deferred bonus 
shares and company-matching shares were, therefore, 
granted to executive directors and prescribed officers in 
FY19. No upward adjustment of other share instruments 
was implemented to compensate.

66 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

Historical LTI information
SARs performance conditions for previous allocations

For SARs allocated before December 2016, the 
performance vesting conditions are based on a targeted 
rate of 3% per annum real growth in HEPS over three, four 
and five-year periods. Percentage threshold levels for real 
HEPS growth and the corresponding percentage of the 
allocation to vest are as follows:

HEPS growth

>0% and <0,5%
≥0,5% and <1,0%
≥1,0% and <1,5%
≥1,5% and <2,0%
≥2,0% and <2,5%
≥2,5% and <3,0%
≥3,0%

Vesting outcome

5%
10%
16%
27%
44%
75%
100%

Performance conditions for previous allocations of 
performance shares
Performance shares vest on the third anniversary of their 
award, to the extent that the company has met the 
specified performance criteria over the period, which 
were determined as the company’s comparative total 
shareholder return (TSR) relative to constituent members 
of the FINDI 30 index. If the company’s relative TSR over 
the three-year period place it in:
 › Position 15 out of 30: the targeted number (one-third 
of maximum number) of performance shares awarded 
will vest;

 › Position 7 or better: the maximum number (three times 
targeted number) of performance shares awarded will 
vest;

 › Position 23 or worse: all performance shares awarded 

will be forfeited; and

 › Between position 7 and 15, or between 15 and 23: 
a pro rated number of performance shares will vest.

As far as the awards of performance shares made in 
February 2016 and May 2016 are concerned, the 
performance of the company can be summarised 
as follows:

February 2016 award
The company’s TSR over the three-year period ended 
February 2019 placed it in 20th position, resulting in a 
vesting of 37,5% of the performance shares awarded.

May 2016 award
The company’s TSR over the three-year period ended 
May 2019 placed it in 26th position, resulting in a forfeiture 
of the award.

BEE shares
The following two schemes were established as part of 
the company’s black empowerment strategy:
 › Tiger Brands Black Managers Trust (BMT I)

 ✓ Established in 2005 to attract and retain diverse talent.
 ✓ Rights allocated – Tiger Brands shares. Rights are 

settled after making the required capital contributions 
to BMT I. For all rights allocated on or before 31 July 
2010, settlement may take place at any time after 
the initial lock-in period, ie from 1 January 2015. For 
all rights allocated after 31 July 2010, the lock-in 
date varies depending on the date of allocation. 
Periodically, new allocations are made to new joiners 
and top-up allocations are made to existing 
participants promoted to higher grades out of shares 
that may become available as a consequence of 
forfeitures.
 › Thusani Trust

 ✓ Established in 2005 as part of the company’s BEE 

phase I empowerment initiative. The trust’s resources 
were enhanced in 2009 under the company’s BEE 
phase II transaction.

 ✓ The trust provides bursaries for tertiary education to 
dependants of permanently employed black people 
who might not otherwise be able to afford this cost.

Dilution
Under the rules of the Tiger Brands Phantom Cash Option 
Scheme (replaced by the LTIP), at any point the aggregate 
number of unexercised phantom options is limited to 
10% of the total issued share capital of the company. 

At 30 September 2019, aggregate outstanding options 
under this scheme represented 0,0% (2018: 0,02%) of the 
company’s issued share capital. The maximum aggregate 
number of shares that may be acquired by participants 
under the LTIP and any other share plan may not 
exceed 5,5 million shares, and for any one participant 
550 000 shares. In determining these limits, shares 
acquired through the JSE and transferred to participants 
are not considered. At 30 September 2019, the 
aggregate number of shares that may be acquired by 
participants under the various schemes was 2 543 551 
(2018: 1 898 112), which represents approximately 1,3% 
of the number of issued ordinary shares. This is in line with 
JSE regulations.

Changes for FY20
As from FY20, performance shares will be awarded to 
executive management, prescribed officers, senior 
management and middle management. Grants of 
restricted shares (ie specific retention shares) will be made 
to selected senior management and key people whose 
contribution has been identified as being critical to 
achieving Strategy 2022. 

Our governanceTiger Brands Limited Integrated annual report 2019 67

The table below provides further details regarding performance and restricted shares:

INSTRUMENT

PERFORMANCE SHARES

RESTRICTED SHARES

Award 
mechanism

Employee category
CEO
CFO
Prescribed officers and executive 
directors
Senior management and below

Performance 
shares multiple
81,3%
81,3%

61,0%
10,6% – 27,7%

Employee category
CEO
CFO
Prescribed officers and executive 
directors
Senior management and below

Restricted 
shares multiple
–
–

–
14,5% – 16,3%

Calculation

Performance 
multiplier

 › (GP x performance share multiple/share price) x 

performance multiplier

 › (GP x restricted share multiple/share price) x 

performance multiplier

 › The personal performance multiplier is used to modify the standard quantum of performance shares and 

restricted shares, based on an individual’s personal sustained performance and potential

 › This is a discretionary percentage ranging from 0% to 200%

Vesting

 › Three-year vesting based on anniversary of award

 › Three-year time-based vesting based on 

anniversary of grant

Performance 
conditions 
applicable to 
performance 
shares

HEPS (weighted at 50%):
 › 0 – less than CPI + GDP
 › 25% vesting (threshold) – CPI + GDP
 › 100% vesting – CPI + GDP +2%
 › 200% vesting (stretch) – CPI + GDP +4%
The HEPS calculation is performed on an annual 
compound basis over the three-year vesting period 
Linear vesting to apply between threshold and stretch
ROIC – (weighted at 50%)
 › 0 – less than WACC +1%
 › 25% vesting (threshold) – WACC +1%
 › 100% vesting – WACC +2%
 › 200% vesting (stretch) – WACC +5% and above
The measurement will be the average ROIC over the 
three-year vesting period

Share price

Linear vesting to apply between threshold and stretch
 › Based on the volume-weighted average price (VWAP) for a Tiger Brands share calculated for the 

10-trading day period ending immediately prior to the date of award/grant.

Minimum shareholding policy
We have a minimum shareholding policy, where senior executives are expected to build up their personal shareholding in 
the company over a specific period of time. In the case of the CEO, the target is 200% of guaranteed package whilst the 
target for executive directors, prescribed officers and other members of the executive committee is 100% of guaranteed 
package. Senior executives who were in service when the policy was adopted in 2016 have six years to build up their 
shareholding from date of adoption. Senior executives appointed after adoption have six years to build their shareholding 
from date of appointment. They may use any vesting LTIs or their own resources to acquire these shares.

Current minimum shareholding summary

Name

Date of engagement

GP*

LC Mac Dougall 10 May 2016
NP Doyle
P Spies
Y Maharaj

1 July 2012
1 February 2017
1 July 2018

PD Sithole

1 August 2012

9 537 728
6 877 238
5 095 650
5 092 500

5 097 331

Number of 
shares held

Original 
 value of 
shares held

Current 
value of 
shares 

held**

% of GP

Target 
% of GP

Years 
remaining to 
meet target

699
11 750
2 318
–

7 000

257 309
4 106 615
893 102
–

147 181
2 474 080
488 078
–

2 701 072

1 473 920

3
60
18
–

53

200
100
100
100

100

3
3
4
5

3

*   GP as at 30 September 2019.
**  Value calculated with reference to the closing price of a Tiger Brands share as at 30 September 2019, ie R210,56.

68 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

Clawback and malus
A clawback and malus policy is in place with the intention 
to minimise risk.

With respect to malus, if the remuneration committee, in 
consultation with the board and/or any committee of the 
board, believes that a trigger event has occurred, it has full 
discretion to reduce, in part or whole, unvested variable 
remuneration (ie STIs and LTIs) before the end of the 
vesting or payment period. In the case of clawback, it is 
the responsibility of the remuneration committee, in 
consultation with the board and/or any committee of the 
board, to implement clawback for the whole or portion of 
vested variable remuneration in the event of a trigger event 
occurring over a period of three years from the date on 
which payment was made of such vested variable 
remuneration. Trigger events include, but are not limited to:
 › Material misstatement of financial results;
 › Misconduct, incompetence, fraud, dishonesty;
 › Negligence or material breach of obligations to the 

company;

 › Deliberate harm to the company’s reputation; and
 › Material failure of risk management.

Illustrating potential remuneration outcomes
The variable pay arrangements described above have 
various potential outcomes. These outcomes could be 
from zero (minimum) to the expected level of performance 
outcomes (target) to the maximum potential variable pay 
outcomes (maximum). In the illustrations presented 
alongside, it should be noted that:
 › STI represents the cash component of short-term 

performance; and

 › LTI represents the total share appreciation rights awards, 
bonus-matching awards, deferred bonus shares and 
company-matching shares.

CEO (R000)

Maximum

9 538

11 445

13 734

On-target

9 538

5 723

6 009

Minimum

9 538

■ GP

■ STI

■ LTI

CFO (R000)

Maximum

6 877

8 253

9 903

On-target

6 877

4 126

4 333

Minimum

6 877

■ GP

■ STI

■ LTI

Prescribed officers (average) (R000)

Maximum

5 095

5 095

6 267

On-target

5 095

2 548

2 828

Minimum

5 095

■ GP

■ STI

■ LTI

Other executives (average) (R000)

Maximum

3 258

3 152

3 896

On-target

3 258

1 576

1 768

Minimum

3 258

■ GP

■ STI

■ LTI

EXECUTIVE SERVICE CONTRACTS
Senior executives are employed full-time under standard 
agreements, with a notice period of three months. 
We strive to bind all senior executives by a restraint-of-
trade agreement. To the extent that executives have 
access to proprietary business insights and intellectual 
property, Tiger Brands will enforce the agreement should 
they join a competitor. The restraint comprises a three-
month notice period or three months’ special leave (paid 
as a three-month lump sum (based on guaranteed 
package) on termination).

SIGN ON AND SPECIFIC RETENTION PAYMENTS
In exceptional circumstances (mainly for the recruitment 
and retention of critical and/or scarce talent), Tiger Brands 
will award a sign on/retention payment which will be 
subject to the following conditions:

Employees must remain in the service of Tiger Brands as 
a permanent employee for an uninterrupted period of 
24 months from date of the payment. Should the employee 
or Tiger Brands decide to terminate the employment 
relationship for any reason, excluding those listed below, 
before the expiration of 24 months, the employee will be 
required to repay Tiger Brands the full gross amount. 
There will be no pro rata refunds. Should Tiger Brands 
terminate the employment relationship because of 
operational reasons (for example, retrenchment or 
redundancy) or ill health, or if termination occurs as a 
result of death, the employee will not be required to repay 
Tiger Brands the full gross amount.

Our governanceTiger Brands Limited Integrated annual report 2019 69

Payments on termination of employment

REMUNERATION 
POLICY COMPONENT

VOLUNTARY TERMINATION 
(IE RESIGNATION)

INVOLUNTARY TERMINATION (RETRENCHMENT, 
RETIREMENT, DEATH)

Guaranteed package

Paid up to last day of service

Medical aid

Benefit continues to last day 
of service

Paid up to last day of service including notice period, where 
applicable.

Benefit continues up to last day of service. Employees who 
qualify for post-retirement medical aid funding will continue to 
receive the employer contribution with effect from their normal 
retirement date.

Retirement and risk 
plans

Employer contributions paid until last day of service. Employee is entitled to the value of the 
investment, but all risk benefits cease on termination of service.

Other benefits

Not applicable

Short-term incentive

No pro rata bonus paid

Long-term incentives

All unvested awards (other than 
certain deferred bonus shares) 
will be forfeited

EXTERNAL BOARD APPOINTMENTS
Tiger Brands encourages members of the executive 
committee to consider accepting appropriate opportunities 
to serve as non-executive directors on the main board or 
committees of external companies. We believe this 
encourages our executives to broaden their skills base 
and experience.

Under a formal policy, an executive is limited to one 
substantive outside directorship. The chairman of the Tiger 
Brands board, chairman of the nominations committee, 
and chairman of the remuneration committee are required 
to authorise these appointments based on a 
recommendation from the CEO. Other than in respect of 
their appointment to the boards of associate companies, 
directors’ fees under this policy may be retained by the 
individual. Other than associate companies, Tiger Brands 
currently has no executive members serving as non-
executive directors on the main boards or committees 
of external companies. Details of executive committee 

Severance package in respect of retrenchments – one or two 
weeks for every completed year of service in terms of the 
relevant rules.

Pro rata STI payment (based on extent of achieving specified 
financial and strategic targets for the period and a personal 
performance agreement being in place at the date of exit).

Depending on the nature of the instrument and reasons for 
termination, a participant may retain all units or a pro rata 
portion. Accelerated vesting and settlement of retained units 
may apply in certain circumstances.

members serving on the boards of associate companies 
appear on page 51.

Non-executive directors
Fees and approval process
Non-executive directors are paid an annual retainer that 
reflects their overall contribution and input to the company, 
and not just for attendance at board and committee 
meetings. Fees are reviewed annually, and increases 
are implemented in March after approval at the AGM. 

A bespoke survey is conducted every two years to 
benchmark these fees against South African companies 
listed on the JSE, based on market capitalisation, revenue, 
total assets and number of people. These are similar 
metrics to that of the benchmark group for executive 
directors and prescribed officers, but further expanded 
to include the diversity of skill and calibre required on the 
board or relevant committee. Companies comprising 
the peer group are detailed below:

RCL Foods Limited

The Spar Group Ltd

MTN Group Ltd

Blue Label Telecoms Ltd

Clicks Group Ltd

Vodacom Group Ltd

Pioneer Food Group Ltd

Sappi Group

Standard Bank Group Ltd

Telkom SA SOC Ltd

Distell Group Ltd

Woolworths Holding Ltd

Datatec Ltd

Aspen Pharmacare Holdings Ltd

JD Group Ltd

70 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

Targeted remuneration for FY19 was based on the 65th 
percentile of the peer group, which is in line with the 
revision of our internal anchor point. Non-resident non-
executive directors are paid a premium in comparison to 
resident directors. The table below shows the range of the 
premium paid to non-resident non-executive directors 
across large JSE-listed organisations in various industries:

Target position

Premium for non-resident 
non-executive directors

Minimum
Maximum
Average
Median

72%
296%
171%
155%

The median for non-resident non-executive directors’ fees 
reflects a premium of 155% above resident director fees. 
Tiger Brands currently pays a premium of 130% for 
non-resident non-executive directors, which is below the 
market median. The chairman does not receive any 
additional remuneration for participating in committees of 
the board. Non-executive directors who perform services 
outside the scope of their ordinary duties will not receive 
additional remuneration. Shareholder approval will be 
sought for increasing non-executive directors’ fees, 
including fees paid for attending special board meetings. 
Details of proposed increases for FY20 appear in the 
notice of AGM of shareholders to be held on 18 February 
2020. Details of non-executive directors’ fees paid in the 
review period appear on pages 80 and 81.

Voting statement
This remuneration policy is subject to a non-binding 
advisory vote by shareholders at the upcoming AGM.

Our governanceTiger Brands Limited Integrated annual report 2019 71

Section 3: Implementation report

In this section of the remuneration report we explain the implementation of our remuneration policy, providing details of the 
remuneration paid to our executive directors, prescribed officers and senior management for the financial year ended 
30 September 2019.

SALARY ADJUSTMENTS
The remuneration committee approved an overall guaranteed package salary increase budget of 5% for the period 
1 December 2018 to 30 November 2019. This included executive management.

An additional budget was ringfenced and managed centrally to correct pay disparities.

2019 GUARANTEED PACKAGE
The following increases to guaranteed packages were implemented in the reporting period for executive directors and 
prescribed officers. New amounts were effective from 1 December 2018:

Executive directors
LC Mac Dougall
NP Doyle
Prescribed officers
PW Spies
Y Maharaj

PD Sithole

1 Dec 2018 to
30 Nov 2019
Rand

1 Dec 2017 to
30 Nov 2018
Rand

% increase

9 537 728
6 877 238

5 095 650
5 092 500

5 097 331

9 083 550
6 549 750

4 853 000
4 850 000

4 549 157

5%
5%

5%
5%

12,1%*

* PD Sithole was awarded a 12,1% increase to align remuneration with the market and that of his peers.

An average increase of 6% (2018: 6%) was awarded to executive directors and prescribed officers in comparison to an 
average increase of 5,32% (2018: 6%) for the rest of the company.

2019 SHORT-TERM INCENTIVE
As indicated in the policy section, the STI for executive directors and prescribed officers is based on the combination of 
a business performance component and personal performance component.

EXECUTIVE DIRECTORS
The business multiplier for executive directors is weighted according to the table below. Results for FY19 were as follows:

Strategic 
objective

Growth

Strategic
 objective 
weighting Key performance indicator

60% Sales volume growth

Absolute gross margin
PBIT

Efficiency

10% Cost-saving initiatives

Net working capital

30% Quality

People and 
sustainability

Safety (LTIFR)

BBBEE score

Key
 performance
 indicator 
weighting

Threshold
Score = 50%

Target
Score = 100%

Stretch
Score = 200%

Actual result Weighted result

Achievement

10%

10%
40%

5%
5%

10%

10%

10%

40,0%

98,6%
98,6%

98,6%
101,2%

100,0%

100,0%
100,0%

100,0%
100,0%

140,0%

103,6%
103,6%

123,4%
97,7%

Reduction in execution-related 
marketplace incidents yoy by
10%
120,0%

15%
100,0%

20%
80,0%

Level 7 
(60 to 61)

Level 7 
(61,1 to 65)

Level 6

<40%

<98,6%
<98,6%

100%
>101,2%

>20%

<120%

Level 6

–

–
–

–
–

–

–

–

The targeted percentages for “threshold”, “target” and “stretch” as set out above per KPI represent the targeted percentage achievement of the underlying 
budgeted amounts.

Linear vesting will apply if the actual result falls between “threshold” and “target” or between “target” and “stretch”. Targets for the STI for 2018 and 2019 
were not met, hence no STI was paid. Note for 2019, the EBIT threshold was not met to trigger payment of the STI. This is an overriding condition of the 
scheme. Therefore the weighted result for each KPI was zero in FY19.

72 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

For the review period, in addition to the financial targets above, the following KPIs as per the balanced scorecard applied to 
the CEO, CFO and prescribed officers. The level of achievement is reflected alongside each KPI in the table below.

The FY19 personal performance multiplier is the aggregated result of assessing the KPIs for the relevant executive, as follows:

Executive directors
The business multiplier for executive directors is weighted according to the table below. The results for FY19 were as follows:

Key performance indicators

Not met

Partially met

Met

Exceeded

Not met

Partially met

Met

Exceeded

LC Mac Dougall

NP Doyle

Top-tier financial results
Revenue
Gross margin
Cost savings
Return on net assets

Market performance
On-shelf availability
Innovation rate
Power in Mind (Brand Health)*
Compliance
Zero high level 1 audit findings
Reduction in consumer complaints
Safety (LTIFR)
BBBEE implementation
People
Improved employee engagement
Percentage of leadership positions 
filled internally
Diversity and inclusion

Individual KPIs

*  Brand Health is measured on an individual category and not on an aggregated basis.

Name

LC Mac Dougall

NP Doyle

GP*

On-target %

Actual group 
performance 
factor %

Actual personal 
performance 
factor %

9 537 728

6 877 238

x

x

60%

60%

x

x

–

–

+

+

–

–

2019 STI 
(Rand)

2018 STI** 
(Rand)

–

–

–

–

Prescribed officers
The business multiplier for the prescribed officers is weighted according to the table below. Results for FY19 were as follows:

Strategic 
objective

Growth

Efficiency

People and 
sustainability

Strategic 
objective 
weighting Key performance indicator

Key 
performance 
indicator 
weighting

Threshold 
Score = 50%

Target 
Score = 100%

Stretch 
Score = 200%

Achievement

Actual result Weighted result

60% Sales volume growth

Absolute gross margin
PBIT

10% Cost savings initiatives

Net working capital

30% Quality

Safety (LTIFR)

BBBEE score

10%

10%
40%
5%
5%

10%

10%

10%

40,0%

98,6%
98,6%
98,6%
101,2%

100,0%

100,0%
100,0%
100,0%
100,0%

140,0%

103,6%
103,6%
123,4%
97,7%

Reduction in execution-related 
marketplace incidents yoy by
10%
120,0%

15%
100,0%

20%
80,0%

Level 7 
(60 to 61)

Level 7
 (61.1 to 65)

Level 6

<40%

<98,6%
<98,6%
100%
>101,2%

>20%

<120%

Level 6

–

–
–
–
–

–

–

–

The targeted percentages for “threshold”, “target” and “stretch” as set out above per key performance indicator represent the targeted percentage 
achievement of the underlying budgeted amounts.

Linear vesting will apply if the actual result falls between “threshold” and “target” or between “target” and “stretch”. Targets for the STI for 2018 and 2019 were not 
met, hence no STI was paid. Note for 2019, the EBIT threshold was not met to trigger payment of the STI. This is an overriding condition of the scheme. Therefore 
the weighted result for each KPI was zero in FY19.

Our governanceTiger Brands Limited Integrated annual report 2019 73

Key performance indicators

Not met

Top-tier financial results

PW Spies

Partially
 met

Met

Exceeded

Not met

Y Maharaj

Partially 
met

Met

Exceeded

Not met

PD Sithole

Partially
 met

Met

Exceeded

Revenue

Gross margin

Cost savings

Return on net assets
Market performance

On-shelf availability

Innovation rate

Power in Mind (Brand Health)*
Compliance
Zero high level 1 audit 
findings
Reduction in consumer 
complaints

Safety (LTIFR)

BBBEE implementation
People
Improved employee 
engagement
Percentage of leadership 
positions filled internally

Diversity and inclusion

Individual KPIs

*  Brand Health is measured on an individual category and not on an aggregated basis.

No STI was awarded to prescribed officers as illustrated below:

Name

P Spies
Y Maharaj

PD Sithole

GP*

On-target %

5 095 650
5 092 500

5 097 331

x
x

x

50%
50%

50%

x
x

x

Actual group 
performance 
factor %

Actual business 
unit performance
 factor %

Actual personal
performance 
factor %

–
–

–

+
+

+

–
–

–

+
+

+

–
–

–

2019 STI 
(Rand)

2018 STI**
 (Rand)

–
–

–

–
–

–

*  Annual guaranteed package in rand as at 30 September 2019.
** 

Includes the value of bonus deferrals.

74 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

2019 LONG-TERM INCENTIVES
Long-term incentive awards made during the year to executive directors and prescribed officers are set out below:

SARs

Bonus-matching shares

Expected value (based on fair value)

Deferred bonus shares and 

company-matching shares

Name

LC Mac Dougall*
NP Doyle*

PDT multiplier***

GP

Award %

Face value

137,5%
175,0%

9 537 728
6 877 238

120%
120%

15 737 099
14 443 489

Number

57 420
52 700

*   Allocated on 6 December 2018 at a VWAP of R274.07.
**  STI in respect of the year ended 30 September 2018.
*** A performance differentiation tool (PDT) is used to modify the standard quantum of SARs and bonus-matching shares, based on an individual’s personal 

performance, leadership and ability. This is a discretionary percentage ranging from 0% to 200%. 

SARs

Bonus-matching shares

Expected value (based on fair value)

Deferred bonus shares and 

company-matching shares

Name

P Spies*
Y Maharaj*

PD Sithole*

PDT multiplier***

GP

Award %

Face value

125,0%
137,5%

175,0%

5 095 650
5 092 500

5 097 331

110%
110%

110%

7 007 970
7 704 108

9 814 447

Number

25 570
28 110

35 810

*   Allocated on 6 December 2018 at a VWAP of R274,07.
**  STI in respect of the year ended 30 September 2018.
*** A performance differentiation tool (PDT) is used to modify the standard quantum of SARs and bonus-matching shares, based on an individual’s personal 

performance, leadership and ability. This is a discretionary percentage ranging from 0% to 200%. 

Only share appreciation rights were awarded. Bonus-matching shares, deferred bonus shares and company-matching 
shares were not awarded to executive directors and prescribed officers in addition to Share Appreciation Rights as the 
STI targets were not met.

STI**

Award %

Face value

Number

Match %

 Face value 

Number

SARS

100%

100%

 – 

 – 

–

–

4 721 130

4 333 047

–

–

–

–

–

50%

50%

50%

50%

50%

–

–

–

–

–

–

–

–

–

–

STI**

Award %

Face value

Number

Match %

 Face value 

Number

SARS

100%

100%

100%

 – 

 – 

 – 

–

–

–

2 102 391

2 311 232

2 944 334

Deferred 

bonus shares 

Bonus-

and company-

matching 

shares

matching 

shares

Deferred 

bonus shares 

Bonus-

and company-

matching 

shares

matching 

shares

–

–

–

–

–

–

–

–

–

–

Our governanceTiger Brands Limited Integrated annual report 2019 75

2019 LONG-TERM INCENTIVES

Long-term incentive awards made during the year to executive directors and prescribed officers are set out below:

SARs

Bonus-matching shares

Deferred bonus shares and 
company-matching shares

Expected value (based on fair value)

Name

LC Mac Dougall*

NP Doyle*

PDT multiplier***

GP

Award %

Face value

STI**

Award %

Face value

Number

Match %

 Face value 

Number

SARS

137,5%

175,0%

9 537 728

6 877 238

120%

120%

15 737 099

14 443 489

–
–

50%
50%

–
–

–
–

100%
100%

 – 
 – 

–
–

4 721 130
4 333 047

*   Allocated on 6 December 2018 at a VWAP of R274.07.

**  STI in respect of the year ended 30 September 2018.

*** A performance differentiation tool (PDT) is used to modify the standard quantum of SARs and bonus-matching shares, based on an individual’s personal 

performance, leadership and ability. This is a discretionary percentage ranging from 0% to 200%. 

Deferred 
bonus shares 
and company-
matching 
shares

–
–

Bonus-
matching 
shares

–
–

SARs

Bonus-matching shares

Deferred bonus shares and 
company-matching shares

Expected value (based on fair value)

PDT multiplier***

GP

Award %

Face value

STI**

Award %

Face value

Number

Match %

 Face value 

Number

SARS

Deferred 
bonus shares 
and company-
matching 
shares

Bonus-
matching 
shares

125,0%

137,5%

175,0%

5 095 650

5 092 500

5 097 331

110%

110%

110%

7 007 970

7 704 108

9 814 447

–
–

–

50%
50%

50%

–
–

–

–
–

–

100%
100%

100%

 – 
 – 

 – 

–
–

–

2 102 391
2 311 232

2 944 334

–
–

–

–
–

–

Number

57 420

52 700

Number

25 570

28 110

35 810

Name

P Spies*

Y Maharaj*

PD Sithole*

*   Allocated on 6 December 2018 at a VWAP of R274,07.

**  STI in respect of the year ended 30 September 2018.

*** A performance differentiation tool (PDT) is used to modify the standard quantum of SARs and bonus-matching shares, based on an individual’s personal 

performance, leadership and ability. This is a discretionary percentage ranging from 0% to 200%. 

Only share appreciation rights were awarded. Bonus-matching shares, deferred bonus shares and company-matching 

shares were not awarded to executive directors and prescribed officers in addition to Share Appreciation Rights as the 

STI targets were not met.

76 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

LTI AWARDS VESTING OR WITH A PERFORMANCE PERIOD ENDING IN 2019
The outcome for awards due to vest in FY19, and whose performance conditions ended by 30 September 2019, are 
shown below. This applies to all eligible participants.

LTI allocation

Company-matching shares granted in 2016
Deferred bonus shares granted in 2016
Bonus-matching shares granted in 2016
Performance shares granted in 2016*#

LTI measures

Total shareholder
 return

Real HEPS 
growth

Performance 
condition result

(% vesting)

N/A
N/A
N/A
9 February 2016 –
partially met, 
and 24 May 2016 – not met

N/A 100% (time-based vesting)
N/A 100% (time-based vesting)
N/A 100% (time-based vesting)

N/A

37,5%/0%

Share appreciation rights granted in 2014 – third tranche

Share appreciation rights granted in 2015 – second 
tranche

Share appreciation rights granted in 2016 – first tranche

N/A

N/A

N/A

*  Performance conditions for awards made on 9 February 2016 partially met, but not met for awards made on 24 May 2016.
#  The last allocation of performance shares was in May 2016.

5%

–

–

  Met

  Partially met

  Not met

Payments for termination of office
No additional payments were made for executives terminating office.

Compliance with remuneration policy
There were no deviations from the remuneration policy in the financial year.

Our governanceTiger Brands Limited Integrated annual report 2019 77

SINGLE TOTAL FIGURE OF REMUNERATION
The following tables disclose total remuneration received and receivable by executive directors and prescribed officers for 
the period 1 October 2018 to 30 September 2019:

EXECUTIVE DIRECTORS

Remuneration element

Basic salary
Retirement funding
Other benefits

Guaranteed package
Short-term incentive

Cash remuneration
SARs
Bonus-matching shares
Deferred bonus shares and company-
matching shares

LC Mac Dougall

NP Doyle

FY2019
R’000

8 973 398
328 810
159 824

9 462 032
–

9 462 032
–
–

FY2018
R’000

8 511 653
339 880
153 092

9 004 625
–

9 004 625
–
–

%

FY2019
R’000

5 831 685
960 971
30 000

6 822 656
–

6 822 656
4 446 313
–

FY2018
R’000

5 497 977
913 148
72 000

6 483 125
–

6 483 125
–
–

–

–

–

–

%

Total remuneration

9 462 032

9 004 625

5,1

11 268 969

6 483 125

73,8

PRESCRIBED OFFICERS

Remuneration element

Basic salary
Retirement funding
Other benefits

Guaranteed package
Short-term incentive

Cash remuneration
SARs
Bonus-matching shares
Deferred bonus shares and 
company-matching shares

PW Spies

Y Maharaj

PD Sithole

FY2019
R’000

FY2018
R’000

FY2019
R’000

FY2018*
R’000

%

FY2019
R’000

FY2018
R’000

%

%

4 354 374 4 029 942
344 639
408 446

338 725
363 917

5 057 016 4 783 027
–

–

5 057 016 4 783 027
–
–

–
–

4 347 451 1 021 587
84 797
338 732
365 901 1 106 116

5 052 084 2 212 500
–

–

5 052 084 2 212 500
–
–

–
–

4 547 133 3 988 160
344 981
141 624

338 836
120 000

5 005 969 4 474 765
–

–

5 005 969 4 474 765
–
1 674 224
–
–

–

–

–

–

–

–

Total remuneration

5 057 016 4 783 027

5,7 5 052 084 2 212 500

128,3 6 680 193 4 474 765

49,3

* Y Maharaj appointed 1 July 2018.

NUMBER AND VALUE OF LTI SHARE AWARDS
Disclosure of the quantum and value of awards for the CEO and CFO outstanding at the beginning and end of the reporting 
period, as well as new awards made in the period, are provided in the tables on pages 78 and 79, with the cash value of 
awards settled during the reporting period indicated in the value-based tables.

78 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

Name and awards

Award date

Vesting date

Grant price 
at award
ZAR

Revised grant 
price due to 
Oceana 
unbundling***

Opening 
number

Adjustment 
due to Oceana 

unbundling***

Granted 

Adjustment 

during

due to Oceana 

the year

unbundling***

Forfeited 

Performance 

during 

the year

condition 

achieved

Settled 

during 

the year

Closing 

number

Face value 

at award

ZAR

Cash 

received

ZAR

Value of

 shares 

Closing fair 

acquired 

value vesting

ZAR

ZAR

LC Mac Dougall
2016 Deferred bonus shares
2016 Company-matching shares
2016 Bonus-matching shares
2016 Performance shares
2016 SARS

2016 SARS

2017 SARS

2018 SARS

Total

NP Doyle
2015 Company-matching shares
2015 Deferred bonus shares
2016 Company-matching shares
2016 Deferred bonus shares
2015 Bonus-matching shares
2016 Bonus-matching shares
2016 Bonus-matching shares
2015 Performance shares
2016 Performance shares
2012 Phantom cash share options

07/12/2016
07/12/2016
07/12/2016
24/05/2016
24/05/2016

07/12/2016

11/12/2017

06/12/2018

03/12/2015
03/12/2015
07/12/2016
07/12/2016
04/02/2015
09/02/2016
07/12/2016
04/02/2015
09/02/2016
02/07/2012

2013 Phantom cash share options

13/02/2013

2014 SARs

2015 SARs

2016 SARs

2016 SARs

2017 SARS

2018 SARS

Total

28/02/2014

04/02/2015

09/02/2016

07/12/2016

11/12/2017

06/12/2018

07/12/2019
07/12/2019
07/12/2019
24/05/2019
24/05/2019
24/05/2020
24/05/2021
07/12/2019
07/12/2020
07/12/2021
11/12/2020
11/12/2021
11/12/2022
06/12/2021
06/12/2022
06/12/2023

03/12/2018
03/12/2018
07/12/2019
07/12/2019
04/02/2018*
09/02/2019
07/12/2019
04/02/2018*
09/02/2019
02/07/2015**
02/07/2016**
02/07/2017**
13/02/2016
13/02/2017
13/02/2018*
28/02/2017
28/02/2018*
28/02/2019
04/02/2018*
04/02/2019
04/02/2020
09/02/2019
09/02/2020
09/02/2021
07/12/2019
07/12/2020
07/12/2021
11/12/2020
11/12/2021
11/12/2022
06/12/2021
06/12/2022
06/12/2023

–
–
–
–
341,68
341,68
341,68
395,97
395,97
395,97
414,45
414,45
414,45
274,07
274,07
274,07

–
–
–
–
–
–
–
–
–
252,01
252,01
252,01
299,83
299,83
299,83
254,45
254,45
254,45
385,33
385,33
385,33
291,71
291,71
291,71
395,97
395,97
395,97
414,45
414,45
414,45
274,07
274,07
274,07

–
–
–
–
317,64
317,64
317,64
368,11
368,11
368,11
385,29
385,29
385,29
254,79
254,79
254,79

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
236,55
236,55
236,55
358,22
358,22
358,22
271,19
271,19
271,19
368,11
368,11
368,11
385,29
385,29
385,29
254,79
254,79
254,79

650
650
650
8 160
12 000
12 000
12 000
10 946
10 947
10 947
2 996
2 997
2 997
–
–
–

87 940

2 688
2 688
1 060
1 060
2 320
1 330
1 590
4 358
5 720
5 000
5 000
5 000
5 000
5 000
5 000
6 067
6 067
6 066
1 038
3 847
3 847
7 623
7 623
7 624
11 260
11 260
11 260
15 276
15 277
15 277
–
–
–

182 226

49,00
49,00
49,00
618,00
–
908,00
908,00
828,33
828,33
829,00
227,00
227,00
227,00
–
–
–

5 748

–
–
80,00
80,00
–
–
120,00
–
–
–
–
–
–
–
–
459,00
459,00
23,00
79,00
291,00
–
–
577,00
577,00
852,00
852,00
852,00
1 156,00
1 156,00
1 156,00
–
–
–

8 769

*   Vesting date and, where applicable, settlement of shares extended as a consequence of the voluntary closed period.
**  Lapsing of shares extended as a consequence of closed period. Shares should have been exercised by 02/07/2018.
***  Tiger Brands implemented the unbundling of its investment in Oceana Group Limited on 29 April 2019. Shareholders were notified that participants  

in the Tiger Brands 2013 Share Plan will be placed in a position which is as close as possible to the position they would have been in, had the unbundling 
not taken place.

Consequently, the number of instruments that had been awarded in terms of the rules of the plan were increased by 7,5679%  
and the strike prices applicable to SARs were reduced by 7,035%.

19 140

19 140

19 140

57 420

1 448,00

1 448,00

1 448,00

4 344

20 778

134 674

41 438 841

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

8 778

12 000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

3 575

5 000

5 000

5 000

5 766

3 847

7 623

2 688

2 688

2 320

1 330

4 358

2 145

5 000

5 000

5 000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

699

699

699

–

–

12 908

12 908

11 774

11 775

11 776

3 223

3 224

3 224

20 588

20 588

20 588

257 308,89

257 308,89

257 308,89

4 100 097,12

4 100 097,12

4 334 249,84

4 334 617,95

4 334 863,36

1 241 789,67

1 242 174,96

1 242 174,96

5 245 616,52

5 245 616,52

5 245 616,52

1 140

1 140

419 645,40

419 645,40

1 710

629 468,10

6 526

6 526

323

1 117

4 138

1 543 725,30

1 543 725,30

76 405,65

400 131,74

1 482 314,36

8 200

8 201

12 112

12 112

12 112

16 432

16 433

16 433

18 895

18 896

18 897

2 223 758,00

2 224 029,19

4 458 548,32

4 458 548,32

4 458 548,32

6 331 085,28

6 331 470,57

6 331 470,57

4 814 257,05

4 814 511,84

4 814 766,63

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

497 243

497 512

231 323

231 050

199 407

190 634

374 808

307 371

429 411,36

161 916,00

806 396,16

261 214,00

89 950

89 950

89 950

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

146 803,98

146 803,98

146 803,98

113 461,32

159 671,96

79 947,72

90 787,82

92 794,88

24 430,34

30 015,44

44 168,80

734 579,84

823 520,00

888 578,08

3 522 368

239 422,80

239 422,80

359 134,20

18 077,02

18 077,02

894,71

793,07

2 937,98

76 014,00

146 797,90

82 240,48

93 383,52

95 442,56

124 554,56

152 991,23

225 132,10

674 173,60

755 840,00

815 594,52

17 566

17 567

17 567

52 700

1 329,00

1 329,00

1 330,00

3 988

35 811

30 529

181 343

57 776 055

2 923 542

1 534 593

4 120 924

Our governanceTiger Brands Limited Integrated annual report 2019 79

Award date

Vesting date

Revised grant 

Grant price 

price due to 

at award

Oceana 

ZAR

unbundling***

Adjustment 

Opening 

due to Oceana 

number

unbundling***

Granted 
during
the year

Adjustment 
due to Oceana 

unbundling***

Forfeited 
during 
the year

Performance 
condition 
achieved

Settled 
during 
the year

Closing 
number

Face value 
at award
ZAR

Cash 
received
ZAR

Value of
 shares 
acquired 
ZAR

Closing fair 
value vesting
ZAR

–
–
–
–
–
–
–
–
–
–
–
–
–
19 140
19 140
19 140

57 420

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
17 566
17 567
17 567

52 700

–
–
–
–
–
–
–
–
–
–
–
–
–
1 448,00
1 448,00
1 448,00

4 344

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
1 329,00
1 329,00
1 330,00

3 988

–
–
–
8 778
12 000
–
–
–
–
–
–
–
–
–
–
–

20 778

–
–
–
–
–
–
–
–
3 575
–
–
–
5 000
5 000
5 000
–
–
5 766
–
–
3 847
7 623
–
–
–
–
–
–
–
–
–
–
–

35 811

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–

2 688
2 688
–
–
2 320
1 330
–
4 358
2 145
5 000
5 000
5 000
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

699
699
699
–
–
12 908
12 908
11 774
11 775
11 776
3 223
3 224
3 224
20 588
20 588
20 588

257 308,89
257 308,89
257 308,89
–
–
4 100 097,12
4 100 097,12
4 334 249,84
4 334 617,95
4 334 863,36
1 241 789,67
1 242 174,96
1 242 174,96
5 245 616,52
5 245 616,52
5 245 616,52

134 674

41 438 841

–
–
1 140
1 140
–
–
1 710
–
–
–
–
–
–
–
–
6 526
6 526
323
1 117
4 138
–
–
8 200
8 201
12 112
12 112
12 112
16 432
16 433
16 433
18 895
18 896
18 897

–
–
419 645,40
419 645,40
–
–
629 468,10
–
–
–
–
–
–
–
–
1 543 725,30
1 543 725,30
76 405,65
400 131,74
1 482 314,36
–
–
2 223 758,00
2 224 029,19
4 458 548,32
4 458 548,32
4 458 548,32
6 331 085,28
6 331 470,57
6 331 470,57
4 814 257,05
4 814 511,84
4 814 766,63

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–

497 243
497 512
–
–
429 411,36
161 916,00
–
806 396,16
261 214,00
89 950
89 950
89 950
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–

231 323
231 050
–
–
199 407
190 634
–
374 808
307 371
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

146 803,98
146 803,98
146 803,98
–
–
113 461,32
159 671,96
79 947,72
90 787,82
92 794,88
24 430,34
30 015,44
44 168,80
734 579,84
823 520,00
888 578,08

3 522 368

–
–
239 422,80
239 422,80
–
–
359 134,20
–
–
–
–
–
–
–
–
18 077,02
18 077,02
894,71
793,07
2 937,98
–
–
76 014,00
146 797,90
82 240,48
93 383,52
95 442,56
124 554,56
152 991,23
225 132,10
674 173,60
755 840,00
815 594,52

30 529

181 343

57 776 055

2 923 542

1 534 593

4 120 924

Name and awards

LC Mac Dougall

2016 Deferred bonus shares

2016 Company-matching shares

2016 Bonus-matching shares

2016 Performance shares

2016 SARS

2016 SARS

2017 SARS

2018 SARS

Total

NP Doyle

2014 SARs

2015 SARs

2016 SARs

2016 SARs

2017 SARS

2018 SARS

Total

2015 Company-matching shares

2015 Deferred bonus shares

2016 Company-matching shares

2016 Deferred bonus shares

2015 Bonus-matching shares

2016 Bonus-matching shares

2016 Bonus-matching shares

2015 Performance shares

2016 Performance shares

2012 Phantom cash share options

2013 Phantom cash share options

13/02/2013

07/12/2016

07/12/2016

07/12/2016

24/05/2016

24/05/2016

07/12/2016

11/12/2017

06/12/2018

03/12/2015

03/12/2015

07/12/2016

07/12/2016

04/02/2015

09/02/2016

07/12/2016

04/02/2015

09/02/2016

02/07/2012

28/02/2014

04/02/2015

09/02/2016

07/12/2016

11/12/2017

06/12/2018

07/12/2019

07/12/2019

07/12/2019

24/05/2019

24/05/2019

24/05/2020

24/05/2021

07/12/2019

07/12/2020

07/12/2021

11/12/2020

11/12/2021

11/12/2022

06/12/2021

06/12/2022

06/12/2023

03/12/2018

03/12/2018

07/12/2019

07/12/2019

04/02/2018*

09/02/2019

07/12/2019

04/02/2018*

09/02/2019

02/07/2015**

02/07/2016**

02/07/2017**

13/02/2016

13/02/2017

13/02/2018*

28/02/2017

28/02/2018*

28/02/2019

04/02/2018*

04/02/2019

04/02/2020

09/02/2019

09/02/2020

09/02/2021

07/12/2019

07/12/2020

07/12/2021

11/12/2020

11/12/2021

11/12/2022

06/12/2021

06/12/2022

06/12/2023

341,68

341,68

341,68

395,97

395,97

395,97

414,45

414,45

414,45

274,07

274,07

274,07

–

–

–

–

–

–

–

–

–

–

–

–

–

252,01

252,01

252,01

299,83

299,83

299,83

254,45

254,45

254,45

385,33

385,33

385,33

291,71

291,71

291,71

395,97

395,97

395,97

414,45

414,45

414,45

274,07

274,07

274,07

317,64

317,64

317,64

368,11

368,11

368,11

385,29

385,29

385,29

254,79

254,79

254,79

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

236,55

236,55

236,55

358,22

358,22

358,22

271,19

271,19

271,19

368,11

368,11

368,11

385,29

385,29

385,29

254,79

254,79

254,79

87 940

5 748

650

650

650

8 160

12 000

12 000

12 000

10 946

10 947

10 947

2 996

2 997

2 997

–

–

–

2 688

2 688

1 060

1 060

2 320

1 330

1 590

4 358

5 720

5 000

5 000

5 000

5 000

5 000

5 000

6 067

6 067

6 066

1 038

3 847

3 847

7 623

7 623

7 624

11 260

11 260

11 260

15 276

15 277

15 277

–

–

–

49,00

49,00

49,00

618,00

–

908,00

908,00

828,33

828,33

829,00

227,00

227,00

227,00

80,00

80,00

120,00

459,00

459,00

23,00

79,00

291,00

577,00

577,00

852,00

852,00

852,00

1 156,00

1 156,00

1 156,00

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

*   Vesting date and, where applicable, settlement of shares extended as a consequence of the voluntary closed period.

**  Lapsing of shares extended as a consequence of closed period. Shares should have been exercised by 02/07/2018.

***  Tiger Brands implemented the unbundling of its investment in Oceana Group Limited on 29 April 2019. Shareholders were notified that participants  

in the Tiger Brands 2013 Share Plan will be placed in a position which is as close as possible to the position they would have been in, had the unbundling 

not taken place.

Consequently, the number of instruments that had been awarded in terms of the rules of the plan were increased by 7,5679%  

and the strike prices applicable to SARs were reduced by 7,035%.

182 226

8 769

80 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

INTERESTS OF DIRECTORS AND PRESCRIBED OFFICERS IN BBBEE SCHEMES
No executive director or prescribed officer, was granted shares in terms of the Black Managers Trust (BMT) Scheme.

Non-executive directors’ remuneration 2019
The non-executive director remuneration paid for the year ended 30 September 2019 is disclosed below, excluding VAT  
in rand:

Committee

Notes

Board fees
Audit committee fees
Investment committee fees
Remuneration committee, nomination and 
governance committee fees
Social, ethics and transformation 
committee fees
Risk and sustainability committee fees
Extraordinary fees
Ad hoc work/meetings
Total FY19
Total FY18

*  Member of the remuneration committee only.
1.  YGH Suleman resigned on 22 November 2018.
2.  CH Fernandez appointed on 1 March 2019.
3.  DG Wilson appointed on 1 June 2019.
4.  MP Fandeso appointed on 1 July 2019.

MO Ajukwu MJ Bowman MP Fandeso CH Fernandez GA Klintworth

M Makanjee TE Mashilwane KD Mokhele

RD Nisbet

MP Nyama  YGH Suleman  BS Tshabalala  DG Wilson 

938 898
207 382
–

408 216
133 619
38 418

–

225 390

–
334 080
50 837
–
1 531 197
1 208 332

–
–
–
–
805 643
647 384

4

104 543
–
–

–

–

22 103
–
126 646
–

2

209 086
93 426
–

938 898
–
–

–

–

–
109 636
22 103
–
434 251
–

113 236
–
50 837
–
1 102 971
229 000

408 216

–

–

–

–

103 586

188 730

22 103

722 635

683 284

408 216

314 782

1 895 752

–

–

–

145 252

22 103

8 334

898 687

555 884

–

–

–

–

–

–

22 103

1 917 855

1 805 504

–

–

–

–

–

–

–

–

–

408 216

–

–

49 920

94 820

74 050

22 103

–

649 109

572 598

1

–

–

–

99 565

43 453

10 417

70 155

8 334

231 924

876 207

–

–

–

–

–

–

–

–

–

104 543

46 712

8 792

13 416*

22 103

195 566

3

–

–

–

–

873 012

525 362

Our governanceTiger Brands Limited Integrated annual report 2019 81

INTERESTS OF DIRECTORS AND PRESCRIBED OFFICERS IN BBBEE SCHEMES

No executive director or prescribed officer, was granted shares in terms of the Black Managers Trust (BMT) Scheme.

Non-executive directors’ remuneration 2019

The non-executive director remuneration paid for the year ended 30 September 2019 is disclosed below, excluding VAT  

in rand:

Committee

Notes

Board fees

Audit committee fees

Investment committee fees

Remuneration committee, nomination and 

governance committee fees

Social, ethics and transformation 

committee fees

Risk and sustainability committee fees

Extraordinary fees

Ad hoc work/meetings

Total FY19

Total FY18

*  Member of the remuneration committee only.

1.  YGH Suleman resigned on 22 November 2018.

2.  CH Fernandez appointed on 1 March 2019.

3.  DG Wilson appointed on 1 June 2019.

4.  MP Fandeso appointed on 1 July 2019.

MO Ajukwu MJ Bowman MP Fandeso CH Fernandez GA Klintworth

M Makanjee TE Mashilwane KD Mokhele

RD Nisbet

MP Nyama  YGH Suleman  BS Tshabalala  DG Wilson 

938 898

207 382

–

–

–

–

334 080

50 837

408 216

133 619

38 418

225 390

–

–

–

–

1 531 197

1 208 332

805 643

647 384

104 543

938 898

209 086

93 426

4

–

–

–

–

–

–

2

–

–

–

–

–

–

–

–

–

–

113 236

50 837

1 102 971

229 000

22 103

109 636

22 103

126 646

434 251

408 216
–
–

103 586

188 730
–
22 103
–
722 635
683 284

408 216
314 782
–

1 895 752
–
–

–

–

–
145 252
22 103
8 334
898 687
555 884

–
–
22 103
–
1 917 855
1 805 504

–
–
–

–

–
–
–
–
–
873 012

408 216
–
–

49 920

94 820
74 050
22 103
–
649 109
572 598

1

99 565
43 453
10 417

–

–
70 155
–
8 334
231 924
876 207

–
–
–

–

–
–
–
–
–
525 362

3

104 543
46 712
8 792

13 416*

–
–
22 103
–
195 566
–

82 Tiger Brands Limited Integrated annual report 2019

REMUNERATION REPORT CONTINUED

NON-EXECUTIVE DIRECTORS’ REMUNERATION FY20
The following table reflects the proposed fees from 1 March 2020, excluding VAT, subject to the approval of shareholders  
at the AGM on 18 February 2020:

Forum

Main board

Audit

Remuneration and nominations

Risk and sustainability

Capacity

Chairman
Member
Chairman
Member
Chairman
Member
Chairman
Member

Social, ethics and transformation Chairman

Member

Hourly fees*

Extraordinary meetings**

Current rate 
effective March 2019

Proposed rate resident
 board members – 
effective March 2020

Proposed fees to be
 paid to non-resident 
board members –
 effective March 2020

1 941 990
418 173
326 890
186 851
229 810
107 331
290 443
148 100
195 111
98 467
4 396

22 103

2 077 929
435 000
344 869
194 325
245 897
114 844
302 061
154 024
202 915
103 883
4 572

22 987

*
1 000 500
*
*
*
*
*
354 255
*
238 930
10 516

52 870

*  Hourly fees are for the sole purpose of the calculation of fees for the investment committee meetings which are held on an ad hoc basis.
**  Payment of fees for extraordinary meetings are at the discretion of the chairman of the board and chairman of the remuneration committee.

NON-BINDING ADVISORY VOTE
This implementation report is subject to a non-binding advisory vote by shareholders at the AGM on 18 February 2020.

Our governanceINTERVIEW WITH THE CHAIRMAN OF THE SOCIAL, ETHICS 
AND TRANSFORMATION (SET) COMMITTEE

Tiger Brands Limited Integrated annual report 2019 83

Q    Last year was a very challenging year for 

Tiger Brands as it engaged in managing 
the listeriosis crisis and the class action 
instituted against the company. What has 
the company done since the outbreak to 
regain consumer confidence?

Yes, it certainly was a challenging period and we have 
worked very hard to regain the trust of our consumers 
regarding the quality of our products. We have implemented 
a comprehensive seven-step safety promise and 
accompanying protocols that include full traceability from raw 
material sourcing through to the finished product. This year, 
we commissioned an independent international auditing body 
to undertake food safety and quality audits at all relevant 
operations; it is pleasing to report that all of Tiger Brands’ 
manufacturing sites have achieved external certification 
aligned with the Global Food Safety Initiative (GFSI).

To promote broader food safety, Tiger Brands funded 
the establishment of the Centre for Food Safety at 
Stellenbosch University, which conducts academic 
research in this area. The results of its independent 
research activities will be used to inform government on 
food safety regulation, raise consumer awareness and 
improve communication on food safety. The centre is also 
training postgraduate students in food safety, which will 
ensure that regulators and the food industry in South 
Africa and the southern African region will have increased 
access to qualified food safety scientists.

We have engaged actively with the class action process 
to facilitate a speedy resolution of the matter for all 
stakeholders, by co-funding the class action communication 
campaign once it was certified. We will continue to act with 
integrity and do the right thing once the courts have ruled 
on the matter.

Q   A further challenge experienced last year 

was the significant drop in Tiger Brands’ 
BBBEE rating, from a level 3 to a level 8 
contributor. You indicated in your 
chairman’s report last year that plans will 
be put in place to improve the BBBEE score 
to level 4 by 2022. What improvement 
measures have been put in place?

The revised agri-sector codes introduced sub-minimum 
elements last year which, if missed, result in discounting. 
These revisions impacted our enterprise and supplier 
development scores, which in turn also impacted our 
preferential procurement score. I am, however, pleased 
with the significant progress that we made in 2019, and 
I am confident that the plans we are putting in place will 
set us firmly on the path to achieving a level 4 contributor 
status by 2022.

This year we launched the Dipuno Enterprise and Supplier 
Development Fund to support smallholder farmers and 
other emerging suppliers and enterprises to transform 
our supply value chain. The fund will be managed as an 
independent entity with its own board. It will be used 
as a vehicle through which Tiger Brands will execute its 
enterprise and supplier development projects and drive 
job creation and procurement spend with black-owned 
enterprises.

We have also done some work to understand who the 
beneficiaries of the mandated investments are, as these 
were formerly excluded from our scorecard calculations. 
This year we will be including mandated investments as 
we now have a better understanding of the profile of the 
beneficiaries.

84 Tiger Brands Limited Integrated annual report 2019

INTERVIEW WITH THE CHAIRMAN OF THE SOCIAL, ETHICS 
AND TRANSFORMATION (SET) COMMITTEE CONTINUED

Skills development and employment equity continued to 
receive focus in 2019, with detailed and refreshed training 
and development programmes being implemented across 
the company. Our socio-economic development unit 
continues to implement the community development 
strategy which now places greater emphasis on 
community skills and enterprise development, in addition 
to building on the company’s successful community and 
university food and nutrition programmes.

Q   Tiger Brands had a protracted strike by its 

bakery employees in Pretoria; unfortunately 
at times the strike turned violent. How has 
this matter been resolved?

The SET committee monitors and considers the employee 
relations climate as part of its mandate. The strike was as 
a result of wage negotiations and was a protected strike. 
What was unfortunate was the violence against and 
intimidation of those staff members who decided to return 
to work. The perpetrators of the violence were put through 
disciplinary processes when they returned to work and 
appropriate consequence management was implemented. 
The strike was limited to the Pretoria bakeries.

Q   One of the company’s top 10 risks is 

employee safety. How was the company’s 
performance this year?

Employee safety is not negotiable for us and remains a top 
priority at Tiger Brands. We are very conscious that our 
Bakery drivers sometimes travel into unsafe areas as part 
of their delivery routes. To enhance employee safety on 
these routes we have implemented security monitoring 
and support, and we are looking at solutions to remove 
cash from the vehicles. We are continuing to work with law 
enforcement agencies to gather information on the delivery 
routes and safety of the areas to which we deliver our 
products.

Despite our strong focus on employee safety, I am deeply 
saddened that one of our employees died while on duty. 
In April 2019, Mr Aubrey Tornado Skosana, a driver at 
Albany Pretoria, died following a multi-vehicle collision 
while on a delivery. I extend my sincere condolences to 
his family and colleagues. Regrettably, there was also an 
increase in the group’s lost-time injury frequency rate 
(LTIFR) to 0,38; this was accompanied by a 20,19% 
increase in the number of lost-time injuries. We will 
continue to look for solutions to improve the safety and 
security of our employees.

Q   There has been increasing evidence 

recently of corruption within both the public 
and the private sector; what is Tiger Brands 
doing to prevent this from happening within 
the company?

We recognise that there is a need for an agreed set of 
values that are unique to Tiger Brands, and we firmly 
believe that our values will help drive the right behaviours 
across the business. We have recently rolled out our 
refreshed values and culture programme, supported by an 
intensive communication campaign. The company has a 
confidential tip-off line that can be accessed by all 
employees and external stakeholders. All complaints 
received through the tip-off line or our consumer care line, 
or those that are uncovered through internal audits, are 
investigated and reported to the SET committee. All senior 
employees are required to undergo annual anti-bribery 
and anti-corruption training.

Q   As a food company, product quality is 

clearly very important. Last year you 
reported that the consumer contact centre 
received an increased number of consumer 
complaints because of the listeriosis crisis. 
Have the consumer complaints reduced 
significantly during this review period?

Quality of our products is critical to our success and we 
monitor consumer complaints very closely to ensure swift 
responses to any issues. This year, we reported an 18% 
year-on-year reduction in consumer complaints; five of 
the six cases referred to the consumer goods services 
Ombudsman were closed with one pending closure. 
We will continue to implement continuous improvement to 
ensure that our consumers are provided with quality 
products they can trust.

Q  Do you have any closing remarks?

It is increasingly clear that environmental, social 
and governance (ESG) issues influence our ability 

to generate value and could ultimately affect the 
company’s future sustainability. For the Tiger Brands SET 
committee these are issues that receive as much focus 
as financial matters, as they have the potential to have a 
material negative impact on the company’s financial 
performance. Strategically, ESG issues also offer Tiger 
Brands a potential competitive advantage to be a source 
for revenue generation. With this in mind, we are exploring 
some exciting business opportunities relating to closed 
loop economies, inclusive business, conversion of waste 
into energy or other valuable products, plant-based 
protein, and regenerative agriculture. These are some of 
the areas we will be focusing on and will progress as part 
of our sustainability strategy going forward.

Our governanceTiger Brands Limited Integrated annual report 2019 85

SOCIAL, ETHICS AND TRANSFORMATION COMMITTEE (SET) MANDATE

The SET committee is primarily focused on areas that impact the long-term growth and sustainability of the business; these 
cover the broader issues around economic, social and environmental impacts. The SET committee provides oversight of 
the company’s social and ethical performance through its monitoring and reporting function to the board; it receives and 
considers reports from the risk and sustainability committee covering the environmental risks that they monitor.

This year the SET committee reviewed the following issues to ensure that there is effective and ethical leadership and an 
integrated approach to how Tiger Brands carries out its business activities:

WORKPLACE

SOCIAL ENVIRONMENT

ECONOMY

NATURAL ENVIRONMENT

 › Transformation
 › Employment equity
 › Decent work
 › Employee safety and 

health

 › Employee relations
 › Education and training
 › Organisational ethics

 › Social development
 › Consumer relations 

and protection

 › Advertising
 › Human rights
 › Public health and 

safety

 › Sponsorships

 › Social and economic 

 › Greenhouse gas 

development

 › Corruption prevention
 › BBBEE

emissions

 › Waste
 › Water
 › Energy

The SET committee’s annual work plan is structured to focus on material ESG issues. The committee provides guidance to 
the CEO and the executive committee in respect of continuous improvement within these performance areas.

86 Tiger Brands Limited Integrated annual report 2019

SHAREHOLDERS’ DIARY

Financial year end 

Annual general meeting 

Reports and accounts
Announcement of interim results and dividend for the six months ending 31 March 2020 
Announcement of annual results and final dividend for the year ending 30 September 2020 

Integrated annual report

Dividends 2020 

Ordinary shares
Interim dividend 

Final dividend

30 September

18 February 2020

May 2020
November 2020

December 2020

Declaration 

Payment

May 2020

July 2020

November 2020

January 2020

AdministrationDECLARATION OF FINAL DIVIDEND NUMBER 150

Tiger Brands Limited Integrated annual report 2019 87

The board has approved and declared a final gross cash dividend of 434 cents per ordinary share in respect of the year 
ended 30 September 2019.

The dividend will be subject to the dividends tax introduced with effect from 1 April 2012.

In accordance with paragraphs 11.17(a)(i) to (x) and 11.17(c) of the JSE Listings Requirements the following additional 
information is disclosed:
 › The dividend has been declared out of income reserves
 › The local dividends tax rate is 20% (twenty percent) effective 22 February 2017
 › The net local dividend amount is 434 cents per ordinary share for shareholders exempt from the dividends tax
 › The net local dividend amount is 347,2 cents per ordinary share for shareholders liable to pay the dividends tax
 › Tiger Brands has 189 818 926 ordinary shares in issue (which includes 10 326 758 treasury shares)
 › Tiger Brands Limited’s income tax reference number is 9325/110/71/7.

Shareholders are advised of the following dates in respect of the final dividend:

Declaration date

Last day to trade cum the final dividend

Shares commence trading ex the final dividend

Record date to determine those shareholders entitled to the final dividend

Payment date in respect of the final dividend

Friday, 22 November 2019

Tuesday, 7 January 2020

Wednesday, 8 January 2020

Friday, 10 January 2020

Monday, 13 January 2020

Share certificates may not be dematerialised or rematerialised between Wednesday, 8 January 2020 and 
Friday, 10 January 2020, both days inclusive.

By order of the board

JK Monaisa
Company secretary

Bryanston

21 November 2019

88 Tiger Brands Limited Integrated annual report 2019

COMPANY INFORMATION

TIGER BRANDS LIMITED
Registration number: 1944/017881/06

COMPANY SECRETARY
JK Monaisa

REGISTERED OFFICE
3010 William Nicol Drive
Bryanston
Sandton

POSTAL ADDRESS
PO Box 78056, Sandton, 2146
Telephone:  +27 11 840 4000

AUDITORS
Ernst & Young Inc.

PRINCIPAL BANKER
Nedbank Limited

SPONSOR
JP Morgan Equities South Africa (Pty) Limited

SOUTH AFRICAN SHARE TRANSFER 
SECRETARIES
Computershare Investor Services Proprietary Limited
Rosebank Towers, 15 Biermann Avenue
Rosebank, 2196
PO Box 61051, Marshalltown, 2107

AMERICAN DEPOSITORY RECEIPT (ADR) 
FACILITY
ADR Administrator
The Bank of New York Mellon

INVESTOR RELATIONS
Nikki Catrakilis-Wagner
Telephone:  +27 11 840 4000

WEBSITE ADDRESS
www.tigerbrands.com

CONTACT DETAILS
Companysecretary@tigerbrands.com
Investorrelations@tigerbrands.com
Consumer helpline: 0860 005342

FORWARD-LOOKING INFORMATION
This integrated annual report contains forward-looking statements that, unless otherwise indicated, reflect the company’s 
expectations at the time of finalising the report. Actual results may differ materially from these expectations if known and 
unknown risks or uncertainties affect the business, or if estimates or assumptions prove inaccurate. Tiger Brands cannot 
guarantee that any forward-looking statement will materialise and, accordingly, readers are cautioned not to place undue 
reliance on these statements. The company assumes no obligation to update or revise any forward-looking statements, 
even if new information becomes available as a result of future events or for any other reason, save as required by 
legislation or regulation.

AdministrationHead office: South Africa

Physical address

Tiger Brands Limited  
3010 William Nicol Drive  
Bryanston

Postal address

PO Box 78056  
Sandton, 2146  
South Africa

www.tigerbrands.com

T

I

G

E

R

B

R

A

N

D

S

L

I

M

I

T

E

D

I

N

T

E

G

R

A

T

E

D

A

N

N

U

A

L

R

E

P

O

R

T

2

0

1

9