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Tiger Brands Ltd

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FY2022 Annual Report · Tiger Brands Ltd
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NOURISH AND
NURTURE 
MORE LIVES
EVERYDAY

INTEGRATED ANNUAL  
REPORT 2022

w w w.tigerbrands.com

 
 
 
 
 
WHO WE ARE

Tiger Brands is one  
of Africa’s largest  
listed manufacturers  
of fast-moving consumer 
goods (FMCG). Our  
core business is the 
manufacture, marketing 
and distribution of 
everyday branded  
food and beverages. 

Our products are relevant  
across every meal occasion  
and are well-positioned to grow. 
The portfolio also includes leading 
brands in the home and personal 
care segments and we have a 
growing presence in Africa.

OUR VISION

To deliver top-tier financial results 
and be recognised by all 
stakeholders as the pre-eminent 
fast-moving consumer goods 
(FMCG) company in South Africa 
and the most desirable growth 
company on the continent.

OUR PURPOSE

We nourish and nurture  
more lives every day.

OUR STRATEGY

Our strategy for sustainable profitable growth is supported by six strategic pillars, 
underpinned by our core values.

Building a  
growth pipeline

Meeting the needs  
of the consumer

Optimising 
our supply chain

Being obsessed  
about cost savings 
and efficiencies

Igniting 
our people

Investing in a 
sustainable future

OUR VALUES

We treat each other with 
care and respect

We deliver with passion 
and excellence

Safety and quality are 
non-negotiable for us

We embrace diversity  
and inclusivity

We act with integrity and 
accountability in all we do

WINNING BEHAVIOURS

Consumer obsession

Teamwork

Empowered accountability

Focused execution

www.tigerbrands.com

CONTENTS

OVERVIEW

About this report

Our value contribution in 2022

Our investment case

OUR BUSINESS

Group profile

Our board

Our exco

Chairman’s review

Chief executive officer’s review

Our business model

How we sustain value

OUR OPERATING CONTEXT

Our operating environment

Our key relationships 

Material risks and opportunities

OUR STRATEGY

Building a growth pipeline

Meeting the needs of consumers

Optimising our supply chain

Being obsessed about cost savings and efficiency 

Igniting our people

Investing in a sustainable future

  2

  4

  6

8

10

12

14

17

20

22

24

27

31

38

41

43

46

48

51

OUR PERFORMANCE

Chief financial officer’s review

Grains

Consumer Brands* 

Home and Personal Care (HPC)

Exports and International

OUR GOVERNANCE

Protecting value through good governance

Remuneration and performance

Declaration of final dividend

Company information

HOW TO NAVIGATE  
THE REPORT

Reference to further online disclosure

Further reading in the sustainability report

Jump to page within document

United Nations Sustainable Development Goals (UN SDGs)

The UN SDGs set a long-term agenda to end poverty, protect the planet and ensure 

prosperity for all by 2030. In fulfilling our core purpose – to nourish and nurture more 

lives every day – Tiger Brands is committed to playing its role in delivering on these 

goals. As part of our strategic commitment to a sustainable future 

 page 51, we have 

developed a set of commitments and targets relating to three key focus areas: health 

and nutrition, enhanced livelihoods and environmental stewardship. In meeting these 

commitments and targets we believe we will provide a meaningful contribution to the 

following eleven SDGs: Our approach to responding to these goals is reviewed in more 

detail in our accompanying sustainability report 2022, which reviews Tiger Brands’ 

material impacts on people, society and the environment.

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Tiger Brands Limited Integrated annual report 2022ABOUT THIS REPORT

Report purpose and audience
Tiger Brands’ integrated annual report 
(IR) is our primary annual report. Written 
primarily for investors and other 
providers of financial capital, the report 
is intended to be of value to any 
stakeholder who has an interest in our 
ability to create value over the short, 
medium and long term. The report 
reviews Tiger Brands’ business model 
and strategy, the risks and opportunities 
in our operating environment, and our 
operational and governance 
performance for the financial year 
ended 30 September 2022.

By providing a frank review of our 
strategy, governance and performance, 
the report intends to help report-users 
to assess whether Tiger Brands is a 
good long-term investment. The IR 
should be read in conjunction with our 
supplementary sustainability report (SR) 
and our annual financial statements 
(AFS), all of which are available on 
our website: 

www.tigerbrands.com

Reporting frameworks 
Our reporting process has been guided 
by the principles and requirements 
contained in the International Financial 
Reporting Standards (IFRS) (including 
the July 2022 Exposure Drafts released 
by the International Sustainability 
Standards Board), the International 
 Framework, the King Code 
on Corporate Governance 2016 
(King IVTM*), the JSE Listings 
Requirements, the South African 
Companies Act, No 71 of 2008, 
and the GRI Sustainability Reporting 
Standards. 

Combined assurance
Combined assurance refers to the 
incorporation of all assurance services 
and activities to optimise our risk and 
governance oversight function within 
our risk appetite. All assurance 
providers co-ordinate efforts and 
reporting, ensuring alignment of 
governance and risk activities with 
the company strategy and improved 

business performance. The board audit 
and risk, and sustainability committees 
are responsible for overseeing the 
effectiveness of combined assurance 
arrangements within the organisation, 
directing the effort of the three lines of 
assurance: 
 › First line of assurance: All levels of 
management – covering strategy 
development and implementation, 
performance measurement, risk 
management, and company control, 
and monitoring of assurance to laws 
and regulations

 › Second line of assurance: Corporate 
functions and oversight forums (such 
as the company secretariat 
compliance function, combined 
assurance forums, operational audit 
and risk committees) – all risk and 
assurance management structures 
of the company such as risk 
management, compliance and legal 
services

 › Third line of assurance: Internal audit, 
external audit and other assurance 
providers who are independent of the 
operational activities of the company 
and provide assurance to the board. 
This year, Ernst & Young Inc. audited 
our consolidated annual financial 
statements, from which extracts have 
been included in this report. The 
auditor’s audit report does not 
necessarily report on all the 
information included in this integrated 
report. EmpowerLogic Proprietary 
Limited provided external verification 
of our B-BBEE activities. Marsh 
South Africa conducted risk control 
audits at our manufacturing sites and 
warehouses covering health, safety, 
security, fire protection and 
readiness.

Materiality 
In line with the latest development in 
corporate disclosure, we have adopted 
double materiality across our reporting 
suite:

Financial materiality: Our IR provides 
disclosure on those issues – including 
relevant environmental, social and 
governance (ESG) risks and 

opportunities – that are likely to 
influence report users’ assessment of 
the value, timing and certainty of Tiger 
Brands’ future cash flows over the 
short term (less than 12 months), 
medium term (one to three years) and 
long term (beyond three years). Our 
AFS reflect the effects on company 
value and cash flow that have already 
taken place at the time of the financial 
year end, or that are included in future 
cash flow projections.

Impact materiality: Our SR provides 
disclosure on our most significant 
impacts on people, society and the 
environment. Provision is also made in 
the SR for financially material ESG risks 
and opportunities impacting the 
business.

Our materiality process
To identify the issues for inclusion in 
our IR and SR we ran an independently 
facilitated materiality workshop in which 
senior management representatives 
from across the company critically 
considered the following issues:

Our business model – reviewing Tiger 
Brands’ significant revenue and cost 
streams and areas for differentiation, 
and identifying our most important 
resources and relationships across our 
value chain, including specific resources 
and relationships we depend on for 
capital value retention and growth.

Our impacts and influence on the 
capitals – reflecting on the most 
significant impacts of our activities 
(positive and negative, direct and 
indirect) on each of the capital stocks, 
and reviewing where we have the 
greatest potential to use our business 
activities to positively influence capital 
value retention and growth.

Our operating environment – 
identifying the most important trends 
in our operating environment (including 
relevant sustainability-related risks and 
opportunities) that we anticipate will 
impact our performance over time, and 
reflecting on the outcomes of our latest 
internal risk assessment process.

In assessing those issues that materially 
impact value creation we have looked 
beyond the conventional financial 
reporting boundary to provide for the 
relevant interests of key stakeholders. 
We have also considered the most 
significant risks, opportunities and 
impacts associated with our activities 
over the short, medium and long term. 

Board approval
The Tiger Brands’ board has applied its 
collective mind to the preparation and 
presentation of the information in this 
report. We believe that the report 
addresses all material matters and that 
it presents a balanced and fair account 
of Tiger Brands’ performance, 
governance practices and operating 
context for the financial year ended 
30 September 2022, as well as an 
accurate reflection of our strategic 
commitments. On the advice of the 
audit committee, the board approved 
the integrated report and the 
consolidated annual financial 
statements on 1 December 2022.

Geraldine J Fraser-Moleketi
Chairman

Noel Doyle
Chief executive officer

Cora Fernandez
Chairman of audit committee

Our stakeholders’ interests – 
reviewing the interests of greatest 
concern to our stakeholders, including 
the assessments of relevant ESG rating 
agencies, and assessing how Tiger 
Brands is balancing these various 
interests and external assessments.

Our strategy – reflecting on the 
robustness of our current strategy 
to ensure Tiger Brands’ long-term 
resilience is informed by the above 
analysis. 

The outcomes of this internal materiality 
process informed the content and 
structure of our IR and SR. We 
prioritised the matters for inclusion in 
these reports based on their relative 
importance, applying the principle of 
double materiality. 

Our aim is that all the information in the 
IR should be reasonably capable of 
influencing the decision of any report-
user wishing to make an informed 
assessment of Tiger Brands’ ability to 
create value over time. Our IR is 
structured in a manner to enable such 
an assessment, by providing 
information on:

Our business – outlining our group 
profile, leadership team, and business 
model 

Our operating context – reflecting 
on our operating environment, key 
relationships, and material risks and 
opportunities 

Our strategy – outlining the current 
and planned activities for each of our 
six strategic objectives 

Our performance – reviewing the 
financial performance at a group and 
divisional level

Our governance – summarising the 
role of our governance and 
remuneration practices in creating 
value.

* Copyright and trademarks are owned by the Institute of Directors in South Africa NPC and all of its rights are reserved.

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www.tigerbrands.com

TIGER BRANDS’  
2022 INTEGRATED 
REPORTING SUITE
Our 2022 integrated reporting 
process comprises the  
following reports:

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NOURISH AND
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INTEGRATED ANNUAL  
REPORT 2022

Integrated annual  
report 2022
Provides a succinct review  
of our strategy and business 
model, operating context, 
operational performance and 
governance. Aimed primarily 
at investors, it is written for all 
stakeholders who have an 
interest in Tiger Brands’ 
long-term performance.

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ANNUAL FINANCIAL 
STATEMENTS 2022

Consolidated  
annual financial 
statements 2022
Comprehensive review of our 
financial results, with audited 
financial statements, prepared  
in accordance with IFRS.

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NOURISH AND
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EVERYDAY

SUSTAINABILITY 
REPORT 2022

Supplement to the integrated annual report  
for the year ended 30 September 2022

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Sustainability  
report 2022
Reviews our performance 
in managing our significant 
impacts on people, society 
and the environment, and 
assessing our contribution 
to sustainable development. 
These are all available at:

www.tigerbrands.com

3

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur governanceOverviewOur business 
 
 
 
 
 
 
 
 
 
 
 
 
 
OUR VALUE   
CONTRIBUTION IN 2022

The value created, preserved or eroded for our stakeholders in 2022.

DELIVERY OF VALUE BY STAKEHOLDER GROUP

Providers of financial capital

R1,4 billion paid 
in dividends 
(2021: R1,7 billion)

Return on net assets 
26,0% 
(2021: 19,3%)

R1,5 billion returned to 
shareholders in share buy-back 
programme

Return on equity 
17,4% 
(2021: 12,7%)

Return on invested capital* 
16,4% 
(2021: 11,7%)

Cash generated from 
operations 
R2,6 billion 
(2021: R4,0 billion)

*  As defined in the annual financial statements. 

Consumers

21 innovation projects 
launched this year

28,2% value share  
(2021: 28,6%)

Precautionary recall  
of certain baby powder 
products

Suppliers

R14 billion spent with 
B-BBEE-verified suppliers
(2021: R14 billion)

R7 billion spend with 
black-owned enterprises 
(2021: R6 billion)

R5 billion spend 
with black women-
owned enterprises 
(2021: R4 billion)

Customers (retailers, wholesalers, and general trade)

97% on-shelf availability (2021: 97%)

88% order-fill (2021: 90%)

Communities and environment

R26 million total socio-economic 
development spend (2021: R23 million) 

109 million cumulative breakfasts 
supported by Tiger Brands Foundation 
since 2011

Employees

R4,3 billion paid in 
salaries and benefits to 
9 670 permanent employees 
(2021: R4,0 billion to 
10 158 employees) 

R97 million invested 
in employee training 
and development 
(2021: R94 million)

3 work-related employee 
fatalities (2021: 0)

FINANCIAL PERFORMANCE 
(from continuing operations)

Revenue

R34,0bn

2021: R31,0 billion

10%

Group operating income*

53%

R3,4bn

2021: R2,2 billion

EPS

1 762cps 

2021: 1 070cps

HEPS

1 702cps

2021: 1 127cps

Final dividend

653cps 

2021: 506cps

Total dividend

973cps  

2021: 826cps

65%

51%

29%

18%

*   Before impairments, fair value losses and 

non-operational items.

4

www.tigerbrands.com

 Own and operate

41

sites in South Africa and Cameroon

WE CURRENTLY EXPORT OUR PRODUCTS  
TO 33 MARKETS IN AFRICA

and export to

33

markets in Africa,

with almost 

80%

of total export sales from

5 Priority markets:

Mozambique, Zimbabwe, Zambia, 
Nigeria and Cameroon.

Guinea

Sierra Leone

Liberia

Mali

Burkina
Faso

Ghana

Chad

Sudan

Niger

Nigeria

Central African 
Republic

Cameroon

Equatorial Guinea

Congo

Gabon

Rwanda

Democratic 
Republic of the 
Congo

Uganda

Kenya

Tanzania

Seychelles

Manufacture

Current exports

Out of scope*

Angola

Malawi

Zambia

Mozambique

Zimbabwe

Madagascar

*    Botswana, Namibia, Lesotho and 
Swaziland are serviced by the 
domestic business.

Namibia

Botswana

Swaziland

Lesotho

South Africa

Mauritius

Reunion

Tiger Brands is 
dedicated to growing 
its footprint by 
continuing to explore 
new opportunities to 
bring quality brands 
to consumers  
across Africa.

154

quality brands  
and products 
within

21

categories

5

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur governanceOverviewOur businessOUR INVESTMENT CASE

 › Our products provide a solution 

for every meal occasion and meet 
consumer needs through  
a range of daily touchpoints

STRONG BRANDS
 › With almost 30%* of the grocery 
basket, and 10 Billion Rand 
Brands, Tiger Brands has leading 
positions in most categories,  
and our iconic brands are 
well-entrenched with consumers  
in South Africa

EQUITY RANK

#1

#1

#3

#2

#2

#1

#1

#1

#1

#1

FOCUS SHIFTING TO IMPROVED RETURNS

 › ROIC trending upwards towards peer group average.

ROIC VS PEERS

TBS

Peer group average

22,7%

10,6%

10,4%

8,0%

9,3%

10,0%

VOLUME RANK

FY18

FY19

FY20

FY21

FY22

#2

#1

#2

#2

#1

#1

#1

#2

#1

#1

Source: Bloomberg; iQCapital. 
Company definition of ROIC is set out in the annual financial statements.

VALUE RANK

#1

#1

#2

#2

#1

#1

#1

#2

#1

#2

* Refers to value share

ABILITY TO GENERATE CASH AND RETURN CASH TO SHAREHOLDERS 
 › Our free cash flow conversion has 
averaged ~85% over the last five 
years; above the peer group average 
of ~70%

FREE CASH FLOW CONVERSION

Peer group average

FCF conversion

129%

 › Our ability to generate cash allows 
us to re-invest into our business, 
both in terms of capex and 
innovation, making us more 
competitive, efficient and effective 
in the long term

 › The execution of a share buy-back 

programme demonstrates 
commitment to disciplined capital 
allocation while enhancing 
shareholder returns

6

101%

76%

70%

70%

50%

FY18

FY19

FY20

FY21

FY22

Source: Company reports.

COMMITTED TO A POSITIVE ESG PERFORMANCE

 › We have made significant 

progress in delivering on our 
sustainable future strategy and 
on our commitments in each of 
our three strategic focus areas: 
health and nutrition, enhanced 
livelihoods, and environmental 
stewardship

 › Our key initiatives focus on 
reducing waste-to-landfill, 

recycling packaging material, 
reducing food waste and loss, 
and diverting waste towards new 
value-creation opportunities
 › We recognise that we have a 
significant responsibility to 
continue addressing our material 
ESG impacts and continue to 
fully integrate this responsibility 
across the business

www.tigerbrands.com

GROWTH AREAS

Informal market
The informal market in South 
Africa is valued at approximately 
R150 billion a year. We are 
pursuing various initiatives to 
expand our reach in this market 
and have already improved the 
availability of our targeted SKUs.

Innovation and marketing 
investment
We have been driving innovation 
and renovation in our product 
offerings including price-pack 
architecture, as well as investing  
in more effective advertising and 
marketing to highlight the value 
benefits of our current brands.

Technology
We have completed the 
development and approval of  
a comprehensive digital strategy, 
including cyber security, that 
defines the key areas of focus 
for the business and serves  
as a comprehensive framework 
and roadmap for our business 
initiatives over the coming years.

Venture Capital Fund
The newly established Venture 
Capital Fund made its inaugural 
investment this year and has a 
strong pipeline of opportunities, 
particularly within health and 
nutrition and snackification.

Africa
We aspire to be a pan-African 
business with a South African head 
office. The past year has been one 
of consolidation, in which we have 
fixed the basics and positioned the 
business for growth.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur governanceOverviewOur businessGROUP PROFILE

GRAINS

CONSUMER 
BRANDS

Our core business is 
providing everyday 
branded food 
products to large 
and growing markets. 
We target best-in-
class profitability, 
underpinned by a 
cost-conscious 
culture, and ESG 
principles to create 
and share value. 

We have leading positions in 
most categories and our iconic 
brands are well-entrenched 
with consumers in South 
Africa, as illustrated by the 
percentage share of market. 

HOME AND 
PERSONAL CARE

EXPORTS AND 
INTERNATIONAL

www.tigerbrands.com

TOP BRANDS

MARKET SHARE (%)

Grains

Mazie

Flour

Cereals

Rice

Dry pasta

Bread 

Groceries

Spreads

Condiments
Canned fruit & 
vegetables
Snacks & Treats

Chocolate

Candy

Beverages

Dilutables

Sports drinks

Ready-to-drink

Baby nutrition

  9

  27

  23

  20

  48

  38

  35

  27

  46

  32

  42

  56

  42

  49

  54

  48

  20

  11

  23

  65

Home Care 
(Pesticides)

Personal Care

  7

  61

Source: iRI 12 month moving to end September 2022.

Revenue

Operating income

46% 

Grains 

38%

36% Consumer Brands  42%

5%

13%

Home and  
Personal Care

Export and 
International

9%

11%

Milling and 
Baking
 › Baking

Milling
 › Flour
 › Maize
 › Sorghum

Other grains
 › Pasta
 › Oat-based 
breakfast 
(Jungle)

 › Rice

Beverages
 › Concentrates
 › Sports drinks
 › Ready-to-
drink

Baby
 › Nutrition and 
wellbeing

Groceries
 › Condiments 

and 
ingredients

 › Spreads
 › Canned  
fruit and 
vegetables

Snacks & Treats
 › Sugar
 › Chocolate

Home Care
 › Sanitary 
cleaners
 › Pesticides

Personal Care 
 › Body care 
(includes 
Camphor 
cream)  
Depilatories

 › Hair care
 › Deodorant
 › Hair styling

International 
operations
Central Africa 
(Chococam)

Deciduous fruit
 › Langeberg & 
Ashton Food 
(LAF)

Up
6%

Down 
7%

Up
12%

Up
25%

Down 
5%

Down 
29%

Up
19%

Up
265%

Revenue

R15,5bn

2021: R14,6 billion

Operating income

R1,3bn

2021: R1,4 billion

Revenue

R12,4bn

2021: R11,1 billion

Operating income

R1,4bn

2021: R1,1 billion

Revenue

R1,9bn

2021: R2,0 billion

Operating income

R308m

2021: R433 million

Revenue

R4,3bn

2021: R3,6 billion

Operating income

R350m

2021: R96 million

8
8

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Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverviewCamphorOUR BOARD

www.tigerbrands.com

THE BOARD REPRESENTS A RANGE OF CORPORATE AND 
STRATEGIC BUSINESS LEADERSHIP SKILLS, DIVERSITY  
AND INDEPENDENCE TO APPROPRIATELY EXERCISE SOUND 
JUDGEMENT AND LEADERSHIP IN DIRECTING TIGER BRANDS 
TO CREATE VALUE IN THE INTERESTS OF ALL STAKEHOLDERS

EXECUTIVE DIRECTORS

NON-EXECUTIVE DIRECTORS

NOEL DOYLE 56
Chief executive officer 

Re-joined the group in 2012 and 
appointed CEO February 2020

Area of expertise and contribution
 › Leadership and strategy execution
 › Extensive FMCG experience
 › Corporate finance and governance
 › Legal and commercial

DEEPA SITA 45
Chief financial officer 

Appointed October 2020

Area of expertise and contribution
 › Leadership and strategy
 › Extensive finance and governance
 › Risk management
 › Innovation and IT
 › Procurement practices
 › FMCG

Board meeting attendance
 › 9/9

Board meeting attendance
 › 9/9

NON-EXECUTIVE DIRECTORS

DONALD WILSON 65 
Appointed June 2019

LUCIA SWARTZ 64
Appointed June 2022

MAHLAPE SELLO 60
Appointed October 2019

CORA FERNANDEZ 49
Appointed March 2019

Area of expertise and contribution
 › Mergers and acquisitions and 
stakeholder engagement
 › Extensive finance and general 
 › Governance and remuneration
 › Leadership and strategy

management

Area of expertise and contribution
 › General management and strategy
 › Extensive human resources
 › Remuneration policies
 › Governance and FMCG

Area of expertise and contribution
 › Extensive legal and commercial
 › General management and leadership
 › Governance and strategy 
 › Stakeholder relations

Area of expertise and contribution
 › Extensive finance and investment
 › Auditing and accounting
 › Governance and general 
 › Leadership and strategy

management

Board meeting attendance
 › 9/9

Board meeting attendance
 › 4/4

Board meeting attendance
 › 9/9

Board meeting attendance
 › 9/9

The board embraces 
the spirit of corporate 
governance principles 
and best practice 
approach to facilitate 
successful execution 
of the company’s 
strategy and attain 
sustainable growth to 
enhance shareholder 
value.

Our governance framework  
is designed to support our 
core purpose in line with the 
Companies Act, JSE Listings 
Requirements, King IV™ and 
other relevant laws and 
regulations and ensures that 
Tiger Brands remains a good 
corporate citizen.

 Nomination and governance 
committee

  Risk and sustainability committee

Remuneration committee

Investment committee

 Social, ethics and 
transformation committee

Audit committee

Chairman

EMMA MASHILWANE 47
Appointed December 2016

GAIL KLINTWORTH 59
Appointed August 2018

OLIVIER WEBER 59
Appointed August 2020

FRANK BRAEKEN 62
Appointed April 2022

MICHAEL AJUKWU 66
Appointed March 2015

GERALDINE FRASER-
MOLEKETI 62
Chairman

Appointed September 2020 and 
appointed chairman January 2021

Area of expertise and contribution
 › Leadership and strategy
 › Extensive governance and public 
 › Stakeholder relations and 

administration

sustainability/ESG leadership

Area of expertise and contribution
 › Extensive auditing and finance
 › Governance and leadership
 › Corporate finance and banking
 › FMCG

governance

Area of expertise and contribution
 › FMCG
 › General management and 
 › Stakeholder relations
 › Brand and reputational 
 › Innovation and marketing
 › Extensive sustainability/ESG 
leadership and strategy

management

Board meeting attendance
 › 9/9

Board meeting attendance
 › 9/9

Board meeting attendance
 › 9/9

Area of expertise and contribution
 › General management and strategy
 › Mergers and acquisitions
 › Governance
 › Business turnaround and  
culture transformation
 › Risks management and  
marketing and brands
 › ESG experience

Area of expertise and contribution
 › General management and strategy
 › Mergers and acquisitions 
 › Governance and risk management
 › FMCG and emerging market
 › Sustainability/ESG

Area of expertise and contribution
 › Stakeholder relations
 › Risks and general management
 › Corporate finance
 › West Africa
 › Banking and finance 
 › FMCG

Board meeting attendance
 › 9/9

Board meeting attendance
 › 7/7

Board meeting attendance
 › 9/9

10
10

11

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverviewOUR EXCO

www.tigerbrands.com

Our executive 
committee facilitates 
the effective control 
and monitoring of  
the business activities 
in terms of the 
delegation of authority 
framework approved 
by the board. 

It is responsible for 
implementing policies and 
executing strategies in line 
with the board’s mandate  
and ensuring that appropriate 
internal controls are in place  
to maintain compliance with 
relevant laws and best 
practice.

OUR EXECUTIVE COMMITTEE REPRESENTS DIVERSITY  
OF KNOWLEDGE, SKILLS, BACKGROUNDS AND NEW 
PERSPECTIVES WHICH FOSTER BETTER DEBATE AND 
DECISION MAKING UNDERPINNED BY OUR VALUES.

NOEL DOYLE 56
Chief executive officer 

DEEPA SITA 45
Chief financial officer 

THUSHEN GOVENDER 46
Chief growth officer: Consumer Brands

Re-joined the group in 2012 and 
appointed CEO February 2020

Appointed October 2020

Appointed May 2021

DEREK MCKERNAN 55
Chief manufacturing officer 

CLIVE VAUX 71
Corporate finance executive

Appointed July 2020
Exco member since January 2022

Appointed February 2000  
Retired September 2022

S’NE MAGAGULA 49
Chief human resources officer

Appointed May 2018

MARY-JANE MORIFI 60
Chief corporate affairs and 
sustainability officer

Appointed December 2016

LUIGI FERRINI 55
Chief customer officer

Re-joined the group October 2009
Exco member since May 2019

EXCO TENURE

Tenure

EXCO DEMOGRAPHICS

7 

4

0 – 5 years

6 – 10+ years

JOE RALEBEPA 51
Chief legal officer

Appointed January 2020

SARVESH SEETARAM* 43
Acting chief strategy and  
marketing officer

Since June 2022

*  Becky Opdyke resigned May 2022.

YOKESH MAHARAJ 50
Chief growth officer: Grains 

Re-joined the group November 2021

Age

30%
Female 
representation

5

5

1

40 – 50 years

51 – 60 years

61 – 70 years

12
12

13

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverviewCHAIRMAN’S 
REVIEW

GERALDINE FRASER-MOLEKETI CHAIRMAN

As Africa’s largest food producer, with a legacy of 
establishing and maintaining some of South Africa’s 
best-loved brands over its one-hundred-year history, 
Tiger Brands has a particularly important responsibility in 
delivering and sharing value for its many stakeholders. It is 
fair to say that the company has been underperforming 
over the past five to 10 years; much of this has been due 
to various management missteps, and the market has 
punished us accordingly. 

I BELIEVE THAT TIGER BRANDS’ IMPROVED 
PERFORMANCE THIS YEAR, IN THE CONTEXT OF 
SOME CHALLENGING EXTERNAL HEADWINDS, 
REFLECTS AN IMPORTANT SHIFT IN TRAJECTORY.

It gives me confidence that the company has passed an inflexion point 
and is now heading in the right direction. The management team has 
made significant progress in stabilising the business and getting the 
basics right, positioning the company to be more creative, more agile 
and more aggressive in hunting down and delivering on some of the 
untapped opportunities for growth.

Encouraging performance in a challenging environment
This year, group operating income and HEPS from continuing 
operations were up 53% and 51% respectively, year-on-year. At 
financial year end, we declared an ordinary final dividend of 653 cents 
per share, in line with the dividend policy of 1,75x cover. In addition, we 
initiated a share buy-back programme. A total of 9,49 million shares 
were purchased returning R1,5 billion to shareholders, demonstrating 
our commitment to better returns. These improvements in financial 
performance were delivered in the face of a very challenging socio-
economic environment, characterised by low economic growth, 
higher than expected cost inflation and reduced consumer spend, 
compounded by an uncertain macro-economic and political 
environment in South Africa and globally. Following the profound 

disruption of the pandemic, we have 
seen further impacts on global supply 
chains and input costs associated with 
the conflict in Ukraine, while locally we 
are impacted by continuing electricity 
supply constraints and broader 
infrastructure challenges, high 
unemployment, political and socio-
economic challenges exacerbated 
by growing levels of inequality. 

In addition to these significant external 
headwinds, the company has faced 
various internal challenges, including 
prolonged strike action at the Snacks 
& Treats operation, some recent 
vacancies at a senior management 
level, and the impact of a general skills 
shortage in some technical areas  
critical to our business. Given these 
challenges, it has been pleasing to see 
some important improvements in the 
company’s performance, as well as  
the progress it has been making in 
some core areas, laying an important 
foundation for growth. 

14
14

In response to the constrained 
consumer environment, there has  
been a heightened focus on value-led 
innovation and renovation in Tiger 
Brands’ product offerings and price-
pack architecture, as well as various 
initiatives with customers aimed at 
strengthening our position at the point 
of purchase. Increased effort is now 
being put into harnessing digital 
technologies and information solutions 
to drive operational efficiencies, 
increase automation, and improve 
customer and consumer data and 
analytics. The company is also further 
developing its centralised procurement 
capability and repositioning its logistics 
activities, both of which offer the 
potential to unlock significant value.

While I believe that Tiger Brands has 
turned the corner and is beginning to 
produce the desired step change in 
performance, there is still work to be 
done if the company is to fully deliver 
on its potential in a sufficiently timely 
manner. Given our scale and the 
strength of our legacy brands, this 
year’s performance in Bakeries has 
been a particular disappointment. 
Looking ahead, the management team 
has a good understanding of the 
underlying challenges, and the board 
has recently approved a compelling 
five-year strategic roadmap for Bakeries 
aimed at driving volume growth, 
strengthening our position through 
innovation, accelerating cost savings, 
and embedding the right performance-
based culture. This has been a year of 
consolidation in our Rest of Africa 
operations, with sales volumes restored 
in key markets and investment in some 
of our operations creating a solid 
foundation for growth. Despite a slow 

start to the year, the underlying 
fundamentals suggest that we have 
the right strategy and that there are 
exciting growth prospects in our 
portfolio.

Focusing on product safety
One of our key responsibilities as 
Africa’s largest food producer, is to 
contribute to regional food security, 
improve nutrition and maintain the 
highest levels of food safety and quality. 
Following the tragic listeriosis incident 
in February 2018, Tiger Brands’ board 
has strengthened its oversight of the 
company’s product safety and quality 
management practices, both across its 
own operations and among suppliers, 
and third-party manufacturing partners. 
Although we have seen further 
significant improvements this year in 
some key quality metrics – with a 14% 
reduction in consumer complaints, on 
top of the step change in improvement 
in the prior year – this has been 
overshadowed by the precautionary 
recall in September 2022 of certain 
baby powder products. Coming off the 
back of last year’s precautionary recall 
of just over 20 million cans of vegetable 
product, this has understandably 
caused some concern in the market 
about the robustness of the company’s 
management of product quality and 
safety. Although the recall has not had 
a material impact on Tiger Brands’ 
direct financial performance, it has 
undermined our reputation.

While this recall is disappointing, I remain 
confident that the management team is 
fully committed to instilling a culture of 
product safety and quality across the 
company, building on the robust internal 
management and review systems, 

www.tigerbrands.com

critical control measures and new 
technologies that were introduced 
across its manufacturing facilities 
and externally managed 
warehouses. In response to this 
product recall, we have undertaken 
a root cause analysis and are 
implementing various corrective 
measures. As a board, we will 
ensure an appropriate level of 
accountability for any mistakes that 
were made, and that the necessary 
measures are taken to uphold our 
commitment to product safety 
and quality.

Upholding strong ESG 
performance
In delivering on the company’s 
purpose – to nourish and nurture 
more lives every day – and as part 
of our sustainable future strategy, 
the company has recently revised 
environmental, social and 
governance (ESG) targets for 
2030 relating to health and 
nutrition, enhanced livelihoods, 
and environmental stewardship, 
with some of these introduced into 
remuneration incentives. Pleasing 
progress has been made this year 
in each of the three focus areas, 
aimed at leveraging our business 
model to drive positive social 
change. To address some of the 
more immediate food security 
challenges, and the recent 
troubling rise in hunger-related 
deaths among children in South 
Africa, in September this year the 
company launched Isondlo, a 
R42 million nutrition programme 
that supports 10 000 food-insecure 
children, aged five and younger, 
and their families, with a monthly 

15

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverviewCHAIRMAN’S REVIEW CONTINUED

food hamper for nine months. 
This initiative is in addition to the 
9 000 food hampers that are already 
distributed monthly as part of Tiger’s 
existing food nutrition programmes, as 
well as our longer-term core business 
initiatives to improve health and 
wellbeing by providing more nutritious 
and affordable food products, 
developing best-in-class nutritional 
standards, and leveraging our brand 
to promote better consumer nutrition.

pleasing to see the progress made this 
year in minimising our environmental 
footprint, the various projects aimed at 
increasing the use of renewable energy 
at our facilities, improving energy and 
water efficiency, and minimising 
packaging and food waste. We 
recognise that we have a significant 
responsibility to continue addressing 
our material ESG impacts and commit 
to fully integrate this responsibility 
across the business.

Given the tough macro-economic 
environment, we recognise that as a 
larger company we have a particular 
responsibility in fostering inclusive 
development, stimulating job creation 
and improving livelihoods across our 
value chain. The challenge of protecting 
jobs and maintaining business viability 
has been highlighted recently as the 
company strives to find a solution for 
our deciduous fruit business, Langeberg 
and Ashton Foods (LAF), that no longer 
aligns with our portfolio. Following an 
exhaustive process over the past two 
years, in which prospective buyers 
have been unable to secure the funding 
needed to meet working capital 
requirements, the company 
recommenced operations for another 
season while continuing to engage 
with organised labour, employees, and 
members of the Canning Fruit 
Producers Association, as well as 
provincial and national government 
and prospective buyers, to identify a 
sustainable commercial solution that 
will protect the 250 permanent and 
4 300 seasonal jobs, sustaining the 
broader local economy. It has also been 

Governance
As chairman, I am incredibly fortunate to 
have a strong and highly engaged board, 
with significant FMCG skills and a strong 
international presence, well-suited to 
ensuring robust accountability of the 
management team. 

There have been several changes to 
the board this year. Ms Maya Makanjee 
stepped down as independent 
non-executive director with effect 
from 31 December 2021, and 
Mr Mark Bowman retired from the 
board immediately after the close of the 
AGM in February 2022, both after more 
than 10 years of service. The board 
extends its gratitude to each of these 
departing members for their valuable 
contribution and wishes them well in 
their future endeavours. Mr Frank 
Braeken and Ms Lucia Swartz were 
appointed as independent non-executive 
directors with effect from 1 April 2022 
and 1 June 2022, respectively. Frank has 
deep FMCG and emerging markets 
experience, having held various senior 
and executive roles at Unilever in Eastern 
Europe, Latin America, Africa and Asia, 

while Lucia has wide-ranging experience 
in human resources leadership having 
worked for BP Southern Africa, the 
Seagram Group of companies, and 
Sappi, before serving as Vice President, 
People at AB InBev Africa.

Appreciation
This has been another challenging year, 
but one in which I believe the company 
has turned a corner. If we maintain a 
relentless focus on execution, 
underpinned by a strong culture, the 
right capabilities and clear end goal, 
then I have no doubt that Tiger Brands 
will fulfil its potential and further 
strengthen its position as a market 
leader. On behalf of the board, I would 
like to thank the Tiger Brands 
management team and all the 
employees for their effort in responding 
to some significant challenges and 
moving the company on a path to 
growth.

Geraldine J. Fraser-Moleketi
Chairman

1 December 2022

16
16

CHIEF EXECUTIVE 
OFFICER’S REVIEW

NOEL DOYLE CHIEF EXECUTIVE OFFICER

Tiger Brands’ pleasing results this year, delivered in the 
context of an extremely tough operating environment, 
should give confidence to investors and other 
stakeholders that the company has turned a corner 
after several years of disappointing performance. 
I believe that this year’s results, underpinned by a 
strong second-half recovery, should give confidence 
that we have stabilised the core and are now well-
positioned to deliver long-term value and growth.

OUR RECENT INVESTMENTS IN TECHNOLOGY  
AND DIGITAL CAPABILITIES, OUR PROGRESS IN 
REPOSITIONING OUR INNOVATION, PROCUREMENT 
AND LOGISTICS ACTIVITIES, AND OUR CONTINUED 
INVESTMENT IN OUR PEOPLE AND MANUFACTURING 
OPERATIONS, ARE ENABLING US TO REALISE 
UNTAPPED OPPORTUNITIES.

This year we met almost all our short-term financial targets for the group, 
despite the pressure of a very flat consumer market, anaemic GDP 
growth, extraordinary input cost inflation, and the impact of industrial 
action in the first half. Although we have made progress in those areas 
where the measures are more tangible and the solutions more obvious 
and formulaic, I believe that we are now well-positioned to deliver results 
where solutions require better data interrogation and analysis, as well as 
rapid and agile trial and error. 

Total revenue from continuing operations increased by 10% to R34,0 billion, 
driven by price inflation of 11%, and marginal overall volume declines of 
1%. Further improvements in supply chain efficiencies and revenue 
management initiatives resulted in the overall gross margin (excluding the 
impact of the product recall and civil unrest) being maintained at 30,3%. 
Group operating income before impairments and non-operational items 
was up 53% to R3,4 billion. Earnings per share was up 65% to 1 762 cents 
per share, while headline earnings per share increased by 51% to 
1 702 cents per share. During the year we completed a value-enhancing 
share buy-back programme that was well-received by the market over 
and above paying a total dividend of 973 cents per share.

www.tigerbrands.com

Delivering on our strategic 
objectives
Our improved performance this year 
reflects effective execution across our 
strategic priorities that were developed 
to improve the performance of our 
current portfolio, deliver an effective 
turnaround over the short term, and 
set us up for longer-term growth. 

We made pleasing progress this year 
in building a growth pipeline, stepping 
up our innovation activities across the 
group, optimising our product portfolio, 
and pursuing various customer and 
channel initiatives to win at the point 
of purchase. We have improved our 
channel segmentation and deepened 
our understanding of shopper profiles 
to inform our store execution plans 
and ensure more effective campaigns, 
pricing and promotions. We are 
continuing to expand into the informal 
market, targeting 60 000 active spaza 
stores by 2024, supported by a team 
of sales representatives and tailored 
distribution models. Anticipating 
significant further growth in 
e-commerce, we have been raising 
our online presence with a view of 

17

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverview 
 
CHIEF EXECUTIVE OFFICER’S REVIEW CONTINUED

becoming the preferred supplier to 
prioritise e-commerce partners. We are 
embedding revenue management 
principles across the organisation and 
have developed a comprehensive 
decision-making tool to enable detailed 
analysis at an SKU and customer level 
to identify priority revenue growth 
opportunities. After a slow start for 
the Rest of Africa segment, we have 
restored sales volumes in key markets 
and improved factory performance, 
creating a solid foundation for growth. 

We are driving various strategic initiatives 
to meet the needs of consumers. Given 
the constrained consumer environment, 
our priority focus has been on delivering 
market-leading solutions for the 
value-conscious consumer – with 
innovations in certain categories to meet 
more affordable price points, including 
new value packs in beverages, canned 
food and personal care categories – 
while also continuing to capture 
opportunities in health and nutrition, 
snackification and at-home 
consumption. 

Optimising our supply chain remains a 
critical enabler and key priority within 
our growth plan. In addition to investing 
in upgrading and expanding some of 
our manufacturing operations, we have 
made progress in embedding a strong 
quality culture, supported by qualified 
people and robust integrated 
management systems. Although 
we saw pleasing improvements in our 
quality KPIs, this progress was 
overshadowed by a precautionary 
product recall of certain baby powder 

products. We have undertaken a root 
cause analysis and are implementing 
various corrective actions, including a 
thorough review of our raw material 
and finished product risk assessments, 
specifications and product release 
protocols across all our product 
categories. Despite our various 
occupational safety training, 
assessment and auditing initiatives, it 
was a disappointing year in terms of 
our safety performance, with the tragic 
fatality of one Albany driver and two 
contractors, reflecting a broader 
increase in work-related injuries, 
particularly among contractors. 
Addressing this issue is a top priority 
for next year.

Our cost savings and efficiencies drive 
across the group delivered R387 million 
in savings this year. Although this was 
slightly short of our target, due mainly 
to external inflationary pressure in 
procurement, the improved efficiencies 
reflect our work in further embedding 
the well-established cost-savings culture 
across the group, supported by 
improved accountabilities, strengthened 
revenue management capabilities, and 
further portfolio optimisation and SKU 
rationalisation, primarily in Groceries, 
Snacks & Treats, and Beverages. 
Although this was a challenging year for 
procurement, with global supply chain 
constraints and inflationary pressures 
resulting in a focus on securing supply 
rather than unlocking new value, we 
have a detailed roadmap in place to 
strengthen our core procurement 
capabilities, complete the transition to a 
centralised operating model, and ensure 

priority investment in the digital tools 
and technology.

One of the most important and often 
most challenging areas of competitive 
differentiation for a business, lies in the 
quality and leadership of its people. 
While much of the necessary 
foundational work is in place in 
delivering on our strategic commitment 
to igniting our people, we recognise that 
more still needs to be done to fully 
embed an agile performance-based 
culture that will allow us to join the ranks 
of truly high-performing businesses. 
The high level of attrition in key technical 
roles and senior leadership levels in 
recent years has highlighted some 
significant gaps in talent in specific 
areas and underlined the importance 
of improving our performance and 
processes in external recruitment to 
deepen our bench strength. Given 
the momentum gained in strategy 
execution, we have reviewed measures 
to manage the retention of Exco 
members, which is imperative to the 
stability of our strategic and operational 
support team. As a means of providing 
a compelling value proposition, the 
remuneration committee has thus 
approved retention payments for Exco 
members (excluding the CEO). This was 
a once-off payment intended to retain 
executives rather than reward 
performance, and it is deemed to be 
in the company’s long-term interest.

We have made some important strides 
this year in delivering on our sustainable 
future strategy, leveraging our influence, 
and increasing our effort and 

www.tigerbrands.com

investment, to progress our 
commitments to improve consumer 
health and nutrition, enhance livelihoods, 
and ensure responsible environmental 
stewardship. Through our launches of 
new healthy products, nutrition labelling 
activities, and our Eat Well Live Well 
programme, as well as our recent 
investment in a plant-based and vegan 
start-up, we are enabling consumers to 
improve their health and wellbeing. We 
have continued to provide valuable 
support to black and black women-
owned farming and agri-processing 
enterprises, through our enterprise 
and supplier development activities, 
preferential procurement, agriculture 
aggregator model, and investments in 
socio-economic development. In terms 
of environmental stewardship, an 
important development this year was 
the conclusion of a power purchase 
agreement to introduce solar power 
at four of our sites, an important step 
towards our goal of sourcing 65% of our 
manufacturing electricity requirements 
from renewable energy by 2030. 
Although there is still significant room 
for improvement, our engagement with 
government, regulatory bodies and host 
communities has gained positive 
momentum.

Following the tragic listeriosis outbreak 
in 2018 and the subsequent Class 
Action, pre-trial preparations to get 
the matter ready for trial are currently 
ongoing. The process of discovery, 
which is a key part of the pre-trial 

preparation, is at an advanced stage. 
I reiterate our collective commitment to 
ensure that a resolution of the matter is 
reached in the shortest possible time, 
in the interest of all parties, particularly 
the victims of listeriosis and their families. 

Outlook 
The immediate and medium-term 
outlook looks challenging. Local inflation 
is at a 20-year high and rising, GDP 
growth expectations are anaemic, rising 
youth unemployment levels are a lead 
indicator of potential social unrest, 
and we are operating in a political 
environment that can best be described 
as a ‘holding pattern’ ahead of the 
significant election in South Africa in 
2024. Given this challenging outlook, 
and the level of economic stratification 
within the country, it is essential that 
we prioritise the growing number of 
value-conscious consumers by focusing 
relentlessly on cost reduction, value 
engineering, brand and product tiering, 
and efficient end-to-end supply chain 
management.

Despite these challenges, I believe 
that the company made significant 
progress in repositioning itself for the 
future, and that our strategic approach 
and recently revised operating model 
present the right foundation to ensure 
our resilience, enabling us to harness 
the strength of our iconic brands, the 
diversity of our product portfolio, the 
quality of our customer relationships, 
and the health of our balance sheet to 

absorb these future headwinds. The 
time is now right for Tiger Brands to 
take some calculated risks, act on 
our size, back ourselves, and put 
forward more ambitious investment 
plans, thinking bigger and bolder 
to attract and retain the talent and 
expertise we require, supported by 
an unwavering focus on execution.

Appreciation
This has been a rewarding if challenging 
year, thanks to the dedication and 
support provided by Tiger’s employees 
and my colleagues on the executive 
team. I wish to extend my thanks also 
to the Tiger Brands’ board for their 
oversight and advice. I am confident that 
together the company’s employees and 
leadership teams will ensure that Tiger 
Brands successfully executes our 
strategy for long-term growth.

Noel Doyle  
Chief executive officer

1 December 2022

18
18

19

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverview 
OUR BUSINESS MODEL

Our operating environment 
Trends impacting value: 
 › A challenging macro-economic 

environment 

 › Shifting customer and consumer 
dynamics in an increasingly 
competitive environment 
 › Heightened stakeholder 
expectations on ESG 
performance 

Read more on pages 24 to 26

Material risks 

R1

Albany route-to-market

R2.1 Market responsiveness

R2.2

Cost competitiveness

R3.1

Food safety 

R3.2

Cyber security 

R3.3

Occupational Health and Safety (OHS)

R3.4

Industrial action

R4

Third party supplier risk

Read more on pages 31 to 36

Sensitivity analysis
Tiger Brands’ cost base is highly 
sensitive to exchange rate volatility 
with ~70% of our costs directly or 
indirectly exposed to exchange 
rates. Price/volume management 
is therefore a key strategic lever. 
In an inflationary environment, 
for every 1% price increase not 
implemented, the group requires 
4% volume growth to offset the 
impact of higher input costs. 

OUR VALUE CHAIN ACTIVITIES

Procurement 

Manufacturing

Research and development 

Packaging and logistics 

Marketing, branding & distribution 

OUR PURPOSE 
 › Nourish and nurture more lives everyday 

Read more on IFC

VALUE IN

KEY RESOURCES
 ›

 ›

 ›

 ›

 ›

 ›

HC   Experienced, diverse leadership 
team and skilled employees 
underpinned by strong governance 
structures

NC   Reliable and sustainable access to 
primary agricultural products 
(including wheat, rice, maize, 
oats, sugar and sorghum), other 
ingredients, packaging, energy, fuel 
and water 

MC   Well capitalised manufacturing 
plants, supported by efficient and 
effective distribution and logistics 
networks

SRC   Strong and trusted corporate 
brand; positive supplier and 
customer relations and constructive 
relationship with government, 
regulators and host communities
  Continuous investment in our 
brands through research and 
development, marketing investment, 
and innovation informed by strong 
consumer insights

IC

FC   Access to financial capital,  

through strong cash generation  
and enhanced by superior investor 
returns and sustained market 
confidence 

Read more on pages 10 to 12; 27; 38 to 48 and 54

KEY RELATIONSHIPS
 › Employees and trade unions
 › Customers 
 › Consumers 
 › Government 
 › Investors 
 › Suppliers 
 › Communities 
 › Media

Read more on pages 27 to 30

GOVERNING THE VALUE 
CREATION PROCESS
The board represents a range of corporate 
and strategic business leadership skills, 
diversity and independence to appropriately 
exercise sound judgement and leadership  
in directing Tiger Brands to create  
value for all stakeholders.

20
20

Our revenue streams

Our revenue streams comprise 
product sales from:
 › Grains: 46%
 › Consumer Brands: 36%
 › Home and Personal Care: 5%
 › Exports and International: 11%

Material revenue differentiators
 › The group’s long-standing market-

leading position in branded food and 
beverages

 › Our “Billion-Rand Brands”, many of 

which are rated first or second in their 

categories and have received many 
external awards as South Africa’s most 
loved brands

 › A robust marketing strategy to ensure 

our brands remain relevant and 
top-of-mind, supported by increased 
and targeted investment

 › Far-reaching distribution capabilities 
 › The strength and quality of our 
relationships with our customers
 ›  Strong consumer insights informing 

our category strategies

Our cost streams

Our most significant cost streams are:
 › Raw material procurement
 › Sales and distribution expenses
 › Marketing expenses
 › Maintenance and upgrading of plant 

and equipment

 › Food quality and safety
 › Employee wages and benefits 
 › Electricity and fuel
 › Regulatory compliance costs
 › Other administrative costs

Material cost differentiators
 › Our vertical supply chain
 › Standardisation and simplification of 

group processes, systems and practices

 › Centralised procurement function 
leveraging scale both internally and 
externally 

www.tigerbrands.com

VALUE OUT

OUR PRODUCTS 
(OUTPUTS)

Grains

Groceries

Baby Nutrition and 
wellbeing

Beverages, Snacks  
& Treats

Home and  
Personal Care

OUR IMPACTS 
(OUTCOMES)

Significant impacts (positive 
and negative) include:
 › Consumer nutrition 

and health 

 › Natural resource use 
 › Food and packaging 

waste 

 › Employment (direct 

and indirect) 

 › Development of small 

business

 › Government tax revenue
 › Shareholder returns 
 › Investment in 

infrastructure, plant 
and equipment.

Read more on pages 22 and 23

21

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverviewHOW WE SUSTAIN VALUE

Social and relationship capital

Our people 

SRC

HC

Our brand, reputation  
and company culture

IC

MC

FC

NC

Manufactured capital

Financial capital

Natural resources

www.tigerbrands.com

MATERIAL INPUTS

 › Engaged workforce 
 › Constructive relationship with government 
 › Investor confidence
 › Trusted brands and strong consumer  

reputation 

 › Positive supplier and customer relations
 › Robust operating context and strong levels  

of institutional trust

OUR ACTIONS TO SUSTAIN VALUE

 › Investment in employee value proposition
 › Structured engagement with regulators; focus on 

compliance and societal contributions 

 › Regular investor communication
 › Investment in product safety and quality
 › Product and process innovation
 › Active engagement with suppliers and customers
 › Trading terms that are fair, equal and available  

to all customers

OUTCOMES OF OUR ACTIVITIES

Generally positive relations across  
stakeholder groups

 14% reduction in consumer complaints
 R14 billion B-BBEE supplier spend
  R1,3 billion spent to support black farmers and 
small businesses 

Continuing concerns in certain areas
  Product recall of certain baby powder products
   Pending listeria Class Action lawsuit

 › Strong and diverse board 
 › Experienced executive team 
 › 9 670 permanent employees 
 › Enabling workplace environment with 
performance- and purpose-led culture

 › Historically strong brand and reputation
 › Unique product formulations and trusted recipes
 › Research and development capacity
 › Internal governance and business systems 
 › Company culture

 › 41 manufacturing facilities
 › Efficient logistics and distribution activities

 › Equity
 › Borrowings 
 › Cash generated from operations

 › Implementing people strategy to build a diverse 

 › Focus on innovation and renovation to meet 

talent base, develop leadership capacity and create 
a great place to work

 › Invested in employee reward and personal  

development opportunities 

consumer needs including on value, health and 
nutrition, convenience, e-commerce and 
sustainability

 › Deploy marketing best practice toolkit across  

 – R4,3 billion on wages and benefits 
 – R97 million invested in employee training and 

development (2021: R94 million)
 › Focus on diversity and employment equity 
 › Embedded enhanced employee wellbeing  

programme (THRIVE)

the business

 › Drive relevance in value segment by building clear 

benefits of current brands

 › R961 million capital expenditure in manufacturing 

 › Implementation of fit-for-future operating model 

and distribution capability and technology 
 › Completed the development and approval of 

a comprehensive digital strategy
 › 9% improvement in overall equipment 

effectiveness (OEE) across our focus sites over 
past three years

 › Achieved R354 million in savings through 

improved material usage variance (MUV) over past 
three years

with clear lines of accountability
 › Continued operational efficiency drive
 › Strong corporate governance structures 
 › Acceleration of portfolio optimisation
 › Clear guiding principles in response to the  

growth of private label

 › Local and imported raw material ingredients 
 › Water (municipal and own borehole) for 

production

 › Fuel (diesel and petrol) for distribution and 

manufacturing

 › Energy for manufacturing (primarily Eskom 

electricity)

 › Fertile soil and conducive agricultural conditions

 › Energy and water efficiency measures
 › Investment in renewable energy to strengthen 
energy security and reduce carbon footprint 
 › Innovations and partnerships to reduce packaging 

and food waste

Investment in talent and personal development
  Accelerated core capability in manufacturing, 
customer, marketing and R&D 
  Launched accelerated leadership development 
programme

 Sustained a strong brand presence

  Completed purpose journeys on majority of our 
major brands with evident impact 
  Won Kantar award for Best Liked Ad in 2021 
(Tastic Rice)

Innovation launches

  Completing 21 innovation projects across our 
consumer growth areas, achieving a R1,1 billion 
(4,2%) innovation rate
  First Venture Capital Fund investment –  
in plant-based vegan start-up

Progress in promoting employee diversity
 94% ACI and 31% female 
  Eliminated historical wage and salary income 
differentials ahead of target

Board diversity

 67% black and 60% female on our board
  Directors with extensive FMCG knowledge, 
global experience and skills in digitalisation 
and innovation

Focus on improved employee health and 
safety going forward
 Three work-related fatalities (2021: 0)
  0,45 lost-time injury frequency rate (2021: 0,31) 
driven by improved reporting to consistently 
include contractor injuries

Continued investment in plant and 
equipment

  Expand capacity, optimise efficiency, upgrade 
infrastructure and realise innovation 
opportunities 

Some challenges remain
  Capex disbursement below guidance

  27,7% return on net assets (RONA) 
(2021: 19,3%)
  R75 million paid in net interest  
(2021: R54 million)
  R2,6 billion cash generated from operations  
(2021: R4,0 billion)
 Savings of R387 million (2021: R498 million)
  Total dividend per share declared: 973 cents  
(2021: 826 cents)
 18,4% return on equity (2021: 12,7%)
  ROIC of 16,4% exceeds the average weighted 
cost of capital of 13,6% (2021: 11,7%<12,2%)

Some progress in mitigating impacts 
 13% reduction in direct GHG emissions 
 13% reduction in GHG emissions intensity
 7% reduction in absolute energy use
 8% reduction in electrical energy intensity
 8% reduction in absolute water use
 7% reduction in water-use intensity
 32% reduction in waste to landfill intensity

Challenges remain in certain areas
  The global food system is recognised as having 
a significant impact on biodiversity and habitat 
loss, climate change and packaging pollution, 
placing direct pressure on the resources we 
depend on and, increasing consumer and 
regulatory practices

See pages 45 – 47 and sustainability report 2022

See page 40

See page 48

See sustainability report 2022

22
22

23

Our operating contextOur strategyOur performanceOur governanceTiger Brands Limited Integrated annual report 2022Our businessOverviewOUR OPERATING 
ENVIRONMENT

Our business landscape remains highly dynamic and uncertain, with important implications 
for our business model and strategy. 

Our ability to create value, and to deliver on our purpose, is significantly influenced by 
various changing dynamics in our external operating environment. We have identified three 
priority and interconnected trends that impact on our business model and that have 
informed our strategy. Our six strategic priorities have positioned the company to respond 
effectively to the risks and opportunities emerging in association with each of these trends.

www.tigerbrands.com

A CHALLENGING MACRO-
ECONOMIC ENVIRONMENT 

The global economy has 
slowed down, interest rates 
have gone up, inflation has 
returned to a level not seen 
for decades and there are 
profound uncertainties 
associated with the ongoing 
conflict in Ukraine. 

Low economic growth, combined with 
high unemployment, comparatively low 
wage growth and surging food price 
inflation, continues to suppress 
consumer spending in South Africa, 
compounded by challenging market 
conditions globally. Recent increases  
in food commodity prices, as well as 
higher packaging, transport and 
logistics expenses, have placed 
significant pressure on input costs, 
which remain difficult to recover in  
the subdued consumer environment, 
placing sustained pressure on margins. 

Food inflation soared this year with 
record highs reported in South Africa.  
In July 2022, the country’s annual 
producer inflation reached a new  
high of 18%, above market forecasts  
of 17,6%. Bread and cereals inflation 
has continued to quicken, with the 
annual rate rising to 13,7%1. A recent 
SA retail report2, shows significant 
declines in sales volumes of items  
such as frozen meat, cooking oil and 
fresh milk, reflecting the impact of 
consumer inflation’s acceleration  
to a 13-year high. 

1  Stats SA.
2  NielsenIQ State of the Retail Nation, 

June 2022.

24
24

This tough macro-economic 
environment and sustained pressure  
on household incomes has contributed 
to reduced demand for discretionary 
and premium products, increased 
consumer uptake of value offerings, 
and heightened price competition. 
Volumes and margins are threatened, 
and cost recovery ahead of inflation 
remains a challenge. The outlook is  
not encouraging, with a tougher trading 
environment anticipated due to the flat 
economy, downward pressure on  
our currency, continuing high rates of 
unemployment and indebtedness, and 
ongoing electricity supply constraints, 
on top of local political uncertainty and 
the potential for social unrest. 

Our strategic response
 › Given the subdued economic outlook 

and our exposure as a premium 
priced brand in staple products, 
securing growth will require an intense 
focus on driving efficiencies, as well 
as a step-change in our innovation 
practices and in our customer and 
consumer engagement initiatives. 
 › Two years ago, we introduced a more 
systemic approach to delivering cost 
saving and efficiencies across the 
business, changing the governance 
structures, improving accountabilities, 

strengthening our central revenue 
management capability within each 
of our business units and improving 
our SKU rationalisation. This year we 
maintained our focus on this efficiency 
drive, delivering R387 million in 
savings over the year.

 › To improve productivity and secure 
long-term cost savings across  
our supply chain, we have made  
further investments in improving our 
manufacturing operations. We are 
strengthening our centralised 
procurement function, and we have 
made initial progress in implementing 
an ambitious logistics transformation 
programme.

 › We have completed the development 
and approval of a comprehensive 
digital strategy that defines the key 
areas of focus for the business and 
serves as a comprehensive 
framework and roadmap for our 
business initiatives over the coming 
years.

 › To meet the needs of the value 

conscious consumer, we have been 
driving innovation and renovation in  
our product offerings including 
price-pack architecture, as well as 
investing in more effective advertising 
and marketing to highlight the value  
benefits of our brands. We are 

continuing to rationalise our brand 
and product portfolio, seeking to 
preserve margins by focusing 
resources on our best performing 
lines and we have been identifying 
and delivering commercially viable 
opportunities to manufacture private 
label products, albeit small. 
 › In striving to play our part in 

addressing some of the underlying 
socio-economic challenges facing 
the country, we are continuing in our 
efforts to boost economic 
opportunities and improve the 
livelihoods of thousands of people 
across our value chain through a 
deliberate focus on supporting black/
black women farmers and owned 
enterprises as part of our enterprise 
and supplier development activities, 
and our preferential procurement 
practices. 

 › To mitigate the immediate impacts  

of declining food security and 
growing nutritional challenges among 
children in South Africa, we have 
recently launched a multimillion-rand 
child nutrition programme, Isondlo, 
that supports 10 000 food-insecure 
children and their families with a 
monthly food hamper for a nine-
month period.

Key commodities

South African inflation

6 000

5 000

4 000

3 000

2 000

10 000
9 000
8 000
7 000
6 000
5 000
4 000
3 000

8,0
7,5
7,0
6,5
6,0
5,5
5,0
4,5

Jan 2021

Oct 2022

■ White maize – Safex R/t

■ Wheat – Safex R/t

■ Yellow maize – Safex R/t

Oct 
2021

Jan 
2022

Apr 
2022

Jul 
2022

Source: Reuters.

Source: Stats SA.

SHIFTING CUSTOMER AND 
CONSUMER DYNAMICS IN 
AN INCREASINGLY 
COMPETITIVE MARKET

Changes in consumer 
behaviour and an increasingly 
competitive retail environment 
are impacting the way in 
which our customers are 
servicing shoppers, and  
in turn, informing how we 
engage with our customers 
and with consumers. 

In the context of reduced disposable 
incomes, increasing digital connectivity, 
a rise in urbanisation, and shifting 
consumer aspirations relating to  
health, nutrition and sustainability, 
shoppers are changing their purchasing 
patterns, demanding more in terms  
of affordability, convenience and 
product quality. Consumers are typically 
shopping less frequently, across fewer 
categories, and at fewer retailers,  
for bigger baskets, with growth  
biased towards essential categories. 
E-commerce channels have become 
markedly more important for middle- 
and higher-income groups, while the 
practice of home cooking and stocking 
pantries has increased broadly, along 
with momentum towards more 
health-conscious purchasing. Many 
middle- and high-income consumers 
are now looking behind the brand to 
assess whether the operating practices 
and impacts of food producers and 
retailers are aligned with their values 
and priorities. 

Responding to these changing 
consumer dynamics in the context  
of intensifying competition within the 
sector, food retailers and wholesalers 
are looking to defend and grow  
market share by being more precise 
and deliberate in their consumer 
engagement strategies. Retailers are 
strengthening their analysis of shopper 
behaviour, leveraging basket data to 
segment their stores to satisfy specific 
shoppers through targeted ranging, 
pricing and promotions. At the same 
time, we are seeing some fundamental 
shifts in our route-to-market, with 
supermarkets facing strong competition 
from mixed and wholesale retailers, 
independents, and emerging informal 
players, as well as from convenience 
retail solutions such as forecourts 
and e-commerce. Retailers and 
independents are increasingly entering 
the general trade market, with Shoprite 
and Pick n Pay both venturing into the 
wholesale arena. These developments 
are requiring us to revise our channel 
strategies and further strengthen 
customer engagement and service 
levels. As competition intensifies, 
with retailers driving “always-on” price 
promotions, this has reinforced the 
importance of strong revenue 
management practices and robust 
pricing data and analytics to ensure 
that our product prices, placement 
and availability are properly aligned 
within each customer segment.

In addition to competitive pressure 
among customers, we are seeing 
heightened competition in the food 
producer environment, with some 
recent market entrants challenging 
traditional market leaders and placing 
significant pressure on industry 
margins. We are continuing to see 
aggressive competitor pricing, as well 
as increasing sophistication in private 
label penetration, both of which are 

25

Tiger Brands Limited Integrated annual report 2022Our strategyOur performanceOur governanceOur businessOverviewOur operating contextOUR OPERATING ENVIRONMENT CONTINUED

placing pressure on branded product 
volumes and margins. As 
convenience and value have become 
key drivers of consumer choice, and 
informal players capture consumers 
closer to home, a shift to smaller 
pack sizes has enabled market 
expansion and affordable price 
points. Heightened promotional 
activity has undercut margins, runs 
the risk of damage to price 
perception, and inspired competition 
and differentiation towards richer 
value propositions that threaten brand 
dominance. 

Our strategic response
 › We have been working to embed 

shopper-centricity into our 
segmentation of stores, deepening 
our understanding of broad 
shopper profiles to ensure greater 
customer alignment, more 
impactful trade execution, and 
increased shopper conversion 
through targeted pricing and 
promotions and appropriate  
price pack architecture. 
 › We have strengthened our 
customer marketing teams, 
established key account forums 
and joint business plans with major 
customers, and refined our 
pay-for-performance trading terms 
with clearer performance metrics to 
incentivise customer performance 
aligned with our strategic growth 
drivers.

 › We are pursuing various initiatives 
to expand our reach in general 
trade and forecourts, grow our 
e-commerce presence, and 
strengthen our position  
in neighbouring countries.

 › We have stepped up our innovation 
efforts across the group, focusing 
on fewer, larger innovation projects 
– on value, nutrition, and 
convenience/snackification. Our 
recently established Venture Capital 
Fund made its first investment this 
year in a local startup established 
with the goal of making healthy, 
plant-based foods accessible and 
affordable in South Africa.

HEIGHTENED STAKEHOLDER 
EXPECTATIONS ON ESG 
PERFORMANCE
There has been a marked 
increase in investor and 
stakeholder engagement on 
companies’ environmental, 
social and governance 
(ESG) performance and 
disclosure, with a growing 
expectation on companies 
to show sustainability 
leadership. 

The recent uptake in investor interest 
on ESG themes – evidenced for 
example by the growth in assets under 
management of ESG-aligned funds 
– reflects the impacts of some broader 
trends, including growing recognition 
and concern around the extent of 
environmental and social challenges, 
heightened stakeholder expectations 
on business to lead in addressing these 
challenges, and an increase in 
regulatory and voluntary initiatives on 
companies’ sustainability performance. 
With the food system identified globally 
as “the single strongest lever to 
optimise human health and 
environmental sustainability”, and with 
South Africa having some profound 
food-related health challenges – such 
as high levels of lifestyle-induced 
non-communicable diseases, and 
persistent hunger and malnutrition – we 
are seeing greater stakeholder scrutiny 
specifically on the role and responsibility 
of the food sector in addressing the 
nutritional, health, and environmental 
outcomes of the food system.

Higher-income consumers are more 
willing to trade-off on price for health and 
sustainability, with growing demand for 
brands-with-purpose, sustainable and 
local products, plant-based proteins, 
ethical marketing and front-of-pack 
nutrition labels. These shifts challenge 
some traditional business approaches 
and encourage the adoption of purpose-
led innovation. Some large global 
companies are applying increasing 

pressure on their suppliers to proactively 
address environmental impacts, 
accelerate social transformation and 
prioritise value creation that aligns with 
public health interests.

Our strategic response
 › Our sustainable future strategy 
supports delivery of our core 
purpose, communicates our forward-
looking approach to sustainability, 
and orients the business towards 
improving our ESG performance. The 
strategy comprises three clear focus 
areas: health and nutrition; enhanced 
livelihoods; and environmental 
stewardship.

 › We have made further progress this 
year on our commitment to enabling 
consumers to improve their health 
and wellbeing, providing food 
products that are more nutritious and 
affordable, developing best-in-class 
nutritional standards and leveraging 
our brand and marketing activities to 
promote consumer nutrition. 
 › We have continued to invest in 

strengthening product quality and 
food safety across the company to 
ensure that we have robust systems, 
qualified people, and a strong quality 
and safety culture, achieving external 
certification for all our manufacturing 
facilities against globally recognised 
food safety standards. 

 › We are continuing in our efforts to 

improve the livelihoods of thousands 
of people across our value chain, 
using our procurement practices and 
our investment in supplier and 
enterprise development, to stimulate 
economic opportunities, including 
through a specific focus on 
supporting black/black women 
farmers and owned enterprises.

 › We are striving to reduce our 

environmental impact by implementing 
innovative solutions that optimise 
energy and water consumption in our 
operations, reduce the negative 
impacts of packaging, and minimise 
waste, effluent and emissions. We are 
exploring opportunities for circular 
economy initiatives that stimulate 
sustainable economic opportunities, 
using our marketing activities to 
inspire positive behaviour change  
in consumers.

www.tigerbrands.com

OUR KEY 
RELATIONSHIPS

We have a structured 
stakeholder relations 
strategy in place to ensure 
a consistent and proactive 
approach to engagement 
across the group. 

In the table below we identify those stakeholder groups that have a  
substantive impact on our ability to create value, briefly outlining their 
contribution to value creation, our means of engaging with them, and each 
stakeholder group’s primary interests relating to our business activities. 
Although we appreciate that there is often substantial diversity of perspective 
and interest within each group, we believe that the interests listed below are  
a sufficiently accurate reflection of each group’s most material interests 
regarding Tiger Brands’ activities and performance. 

EMPLOYEES
Provide the capability, experience and innovation required  
to deliver on our business strategy

Link to strategy

How we engage 
employees

What is important  
to employees

Responding to  
employee interests 

CEO engagements 

Talent and career development

Virtual and in-person executive  
leadership engagements 

Internal website 

ROAR App designed for  
employee engagement 

Digital communications 

Employee hotline 

Site engagements 

Focus groups

Extended leadership  
engagement session

Remuneration and rewards

Strong internal engagement

Cross-functional teamwork and 
collaboration 

Diversity, inclusion and equity 

Recognition and feedback 

Work-life balance, safety and security, 
and wellbeing 

Opportunities to innovate and challenge 
the status quo

Speed and visibility of decisions

Our people strategy and operating  
model seeks to address each one  
of our employee issues directly

Employee feedback is solicited  
through our Voice of Tiger engagement 
and employee experience survey and 
pulse which is conducted across all  
our sites in six languages 

Specific actions to address key  
feedback areas 

Fit-for-purpose people processes 
focusing on talent, capability 
development, leadership, rewards, 
wellbeing, engagement and culture 

Our THRIVE employee wellbeing 
programme directly supports employees 
and their families by proactively managing 
their physical, emotional and mental 
wellbeing

TIGER TROLLEY, a digital staff shop,  
is a direct response to employee needs  
in a socio-economically challenged 
environment

See sustainability report

26
26

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Tiger Brands Limited Integrated annual report 2022Our strategyOur performanceOur governanceOur businessOverviewOur operating contextOUR KEY RELATIONSHIPS CONTINUED

www.tigerbrands.com

CUSTOMERS
Our retail and wholesale customers provide shoppers with ready access to our 
brands and through them, access to our targeted consumers, and the opportunity 
to purposefully influence their buying behaviours and purchasing decisions.

Link to strategy

GOVERNMENT
Provide the regulatory framework and informs the socio-economic  
context essential for our activities 

Link to strategy

How we engage 
customers

What is important  
to customers

Responding to  
customer interests 

How we engage 
government

What is important  
to government

Responding to  
government interests 

Senior leadership engagement (top-to-top)  
to align on business priorities, joint corporate 
initiatives, and optimised trading practices 

Trading terms and promotional pricing that are 
fair and equal, and which promote mutual 
profitable growth

Annual trading term negotiations to agree  
on shared growth ambitions and associated 
strategic business levers and investments  
to achieve the performance objectives sets

Innovation, commercially attractive brand 
propositions, and marketing campaigns that 
appeal to their shoppers and drive profitable 
basket conversion

Joint category development planning  
to collaboratively identify shared growth 
opportunities and agree on joint action  
plans and investments

Operational systems and ways of working that 
enhance logistics and administrative 
efficiencies facilitating cost-effective speed to 
market and continuous supply

Regular action planning meetings to execute 
business plans, respond to tactical dynamics, 
and resolve operational issues to achieve our 
joint performance targets

Stock availability 

Competitive pricing 

Promotional support

Routine business review sessions to identify 
and address performance shortfalls as well  
as take advantage of new opportunities

Alignment on business priorities and commitment 
to shared growth ambitions and action plans

Collaborative cross-functional projects/initiatives 
to address prioritised business imperatives 

Tailored solutions and campaigns in support  
of customer-specific growth opportunities and 
initiatives

Sharing of market/shopper research and 
knowledge to better inform business and 
category growth strategies

Proactive performance reviews that identify 
competitive growth opportunities and risks 
coupled with ideas and proposals

Utilising the Tiger basket to drive value-adding 
promotions through combos

CONSUMERS
By purchasing our products, and believing in our brand,  
they provide the basis for revenue growth

Link to strategy

How we engage 
consumers

What is important  
to consumers

Responding to  
consumer interests 

Tiger Brands’ website 

Food safety, product quality and authenticity

Promotional activities and competitions

Product affordability and value

Information on our packaging

Health and nutrition

Research, including continuous engagement 
via consumer communities, on- and offline 
qualitative studies, immersions, visual diaries 
and preparation 

Neuroscience to identify implicit behaviour 
in-store and communication engagement

Consumer care line

Multi-channel approach as well as integration 
of online and offline channels to provide a 
seamless user engagement experience

Cooking shows and blogs

CSI activities, community programmes and 
feeding schemes

Business leadership on social,  
economic and environmental issues

Convenience 

Experiences 

Community support 

Inspiration 

Innovation routed in addressing consumer 
needs 

Continuous sensory evaluation to meet quality 
and consumer expectations

Further activities to align our food safety and 
product quality systems with best practice and 
ensure compliance

Consumer awareness campaigns on food safety 
and brand authenticity

Strive to mitigate inflationary pressures through 
cost-saving initiatives, operational efficiencies, 
and SKU rationalisation

Leveraging price pack architecture to provide 
consumers “more for less” and more affordable 
packaging formats

Awareness initiatives on consumer  
health and nutrition 

Value creation through meaningful value and 
nutrition innovation 

Eat Well Live Well (EWLW) endorsement

Sensory experiences

Within food, consumers seek to be inspired on 
new ways to use our products. This has driven 
an increased use in recipe branded content 
across traditional (television, radio and print)  
and online channels (Foodies of SA, Facebook, 
Instagram and TikTok) 

Partnership with content creators (influencers) 
within the foodie space to inspire use of products

See pages 41 and 42

28
28

One-on-one engagements 

Job creation and preservation 

Engagements on draft regulations 

Public forums

Industry consultative bodies

Parliamentary processes

Economic development and growth  
of the township economy

Food safety and quality 

Consumer nutrition and health

Delivering on broad-based black economic 
empowerment (B-BBEE) and boosting 
employment opportunities

Fostering growth and development  
of local agricultural sector

Robust safety systems in place supported by 
academic partnerships  
and consumer campaigns 

Public Private Partnership to revitalise the 
economy (eg, Agri Processing Master Plan) 

In-school breakfast programme in partnership 
with Tiger Brands Foundation 

Investment in B-BBEE verified suppliers and 
promotion of socio-economic development

Internal drive to ensure representation  
at executive and management level

Investment in skills development

Active partnerships to promote agri-sector 
development and smallholder farmers

Engage on draft policy and legislation

INVESTORS
Provide the financial capital needed for long-term growth

Link to strategy

How we engage 
investors

Annual and interim reports

One-on-one meetings, non-deal roadshows, 
investor conferences 

SENS announcements

Dedicated investor relations function  
and mailbox

Website

What is important  
to investors

Responding to  
investor interests

Impact of significant inflation across  
input costs and the consequential impact  
on volumes in a constrained consumer 
environment

Ability to sustain momentum of turnaround 
strategies given the operating environment

Lack of visibility of growth drivers

Capital allocation decisions particularly  
in the context of low capex disbursement 
relative to guidance and returning cash  
to shareholders in the context of a  
strong balance sheet

Impact of global skills constraints and  
the ability to attract and retain talent

Successfully implemented price increases while 
managing volumes accordingly

Clear differentiation of defending volume categories 
and defending value categories

Clear strategies focused on value engineering 
initiatives to enhance competitiveness on shelf 

Kept the market abreast of progress in terms of 
execution of innovation and renovation plans to meet 
the needs of consumers seeking value 

Demonstrated the implementation of efficiency 
programmes, which include a pilot solar project and 
other strategies to limit the impact of power supply 
disruptions, to maximise product availability and 
deliver customer service excellence

Reputational risk of recurring product  
quality issues

Executed a share buy-back programme to the value 
of R1,5 billion over and above ordinary dividends

Reliable electricity supply and the impact of 
prolonged periods of loadshedding on our 
operations

Demonstrated our ability to attract and retain talent 
through key appointments during the period, as well 
as our ability to nurture and grow talent internally. 
Retention awards made to executive committee, 
excluding the CEO, to sustain the momentum in 
achieving the turnaround strategy

Enhanced internal and supplier management 
protocols to ensure superior quality control 
procedures including zero tolerance to public 
health risks

29

Tiger Brands Limited Integrated annual report 2022Our strategyOur performanceOur governanceOur businessOverviewOur operating contextOUR KEY RELATIONSHIPS CONTINUED

SUPPLIERS
Provide the services and products that form  
the basis of our products and activities 

How we engage 
suppliers

Supplier forums

Site visits

What is important  
to suppliers

Timely payment and fair terms

B-BBEE commitments

Supplier assessments

Enterprise and supplier development

Health and safety standards

COMMUNITIES
Provide the social capital and licence to operate  
for the business to succeed 

Link to strategy

Responding to  
supplier interests 

Negotiate with strategic suppliers to 
secure requirements

Collaborating with Tiger Brands’ Enterprise 
and Supplier Development programme to 
diversify the supply base with a focus on 
black-owned and black women-owned 
suppliers 

Engage key suppliers to drive procurement 
efficiencies, improve B-BBEE commitments 
and innovation 

Reviewed supplier quality programme being 
rolled out in line with enhanced internal quality 
protocols 

See sustainability report

Link to strategy

How we engage 
communities

What is important  
to communities

Responding to  
community interests 

Guided by stakeholder engagement policy

Food security and related nutrition issues

Community NGO implementation partners 

Community social mapping to identify 
opportunities to share value 

Community mobilisation and interaction on 
SED projects

Stimulate economic activity to support and 
sustain community enterprise development 
and job creation

Impact of our operations on host communities

Partner with government and developmental 
agencies to promote nutrition, health and 
education, and contribute to community 
development and poverty eradication 

Initiatives in place on enterprise and supplier 
development and community investment

See sustainability report

MEDIA
Contribute to brand reputation and enhance stakeholder  
awareness of our products and performance

Link to strategy

How we engage  
media

What is important  
to media

Responding to  
media interests 

Executive committee engagement  
as appropriate

Increased and timely access to management 
and information 

All media queries addressed within specified 
timeframes

Dedicated team oversees proactive and 
structured media engagement

Media section on our website 

Media releases and interviews 

Social media presence

Fair treatment of stakeholders

Overall operational and sustainability/ 
ESG performance

Strengthened media governance  
and protocols 

Enhanced media monitoring and analysis 

Being accessible

30
30

MATERIAL RISKS   
AND OPPORTUNITIES 

RISK GOVERNANCE
The board governs risk in a manner  
that supports Tiger Brands in setting 
and achieving its strategic objectives. 
While the board delegates oversight 
responsibilities to the audit committee 
and to the risk and sustainability 
committee, it remains accountable  
for the governance of risk and for 
ensuring that Tiger Brands’ combined 
assurance model enables an effective 
control environment. This is done in  
a manner consistent with generally 
accepted frameworks and good 
practice, including King IVTM and  
ISO 31000:2018.

Implementation  
responsibility and culture
Whereas the board and its committees 
execute oversight duties, the executive 
committee is tasked with the design, 
implementation, and operation of 
risk and combined assurance 
arrangements. This includes the 
development and maintenance of an 
appropriate risk awareness culture 
to establish an enabling environment 
within which these arrangements can 
be deployed. It is within this context 
that Tiger Brands gives life to the 
philosophy of continuous improvement, 
tempered by the need to remain 
fit-for-purpose.

Risk profiling
Tiger Brands adopts a bi-directional 
comprehensive approach to identifying 
risks, which includes a top-down as 
well as bottom-up analysis. The 
top-down approach starts with a 
group view of Tiger Brands allowing 
for the big picture to develop. 
Consideration is given to the operating 
environment, the business model, and 
the associated objectives and 
strategies defined by the group. 
Similarly, business units are required to 
analyse, among others, their operating 
environments, business models, 

products, and strategies to identify 
risks specific to them, which are 
reported to the group level for 
oversight. Common business unit risks 
may then be identified and may 
potentially be managed at the  
group level.

Furthermore, Tiger Brands recognises 
that effective risk management may 
generate additional benefit beyond the 
protection that simple risk remediation 
affords, eg, enhancing a competitive 
advantage, or perhaps increasing 
reputational standing with stakeholders. 
As such, cost-benefit assessments on 
risk responses and remediation 
strategies include opportunities as part 
of the benefit assessment, while costs 
associated with remediation actions are 
included in the cost side of the 
assessment. This allows Tiger Brands 
to select risk responses and 
remediation actions that are context 
appropriate and rooted in a 
comprehensive and balanced approach 
to risk management.

The group executive committee 
oversees the identification of group 
risks and responses. Business unit 
management oversees and manages 
business unit risks and reports the 
most material risks to the group 
executive committee through the 
operational risk management 
committee. A consolidated Tiger 
Brands risk profile is then compiled 
and reported to the board risk  
and sustainability committee before 
finally being submitted to the  
board of directors.

In addition to the analysis and 
remediation of top risks, we maintain  
a combined assurance programme that 
aims to provide stakeholders with 
comfort that the control measures 
deployed to shape risks are adequate 
and effective. 

www.tigerbrands.com

Risk appetite and tolerance
General risk appetite and tolerance 
ranges are defined by group executive 
management and annually approved 
by the board. These ranges are 
reflected in the heat maps and provide 
general guidance regarding expected 
responses to mapped risks. In 
addition, for each risk group executive 
management determines a targeted 
residual risk level. These targets are 
set against the backdrop of the 
approved risk appetite and tolerance 
ranges and more specifically define the 
nature and extent of each risk’s control 
improvement plan. This is subject to 
oversight as per the Tiger Brands’ risk 
management policy, together with the 
risk assessment, its analysis, and its 
current controls. 

While the group will accept risk to 
achieve its ambitions of being a 
market-leading, international, 
diversified FMCG company, there is  
a strong focus and aversion to risk in 
the areas of food safety, the delivery  
of quality products and loss of life.

Oversight
The design, implementation and 
operation of the risk and combined 
assurance arrangements are  
subject to quarterly oversight by  
the operational risk management 
committee, the risk and sustainability 
committee, and the board of directors. 
The first is a sub-committee of the 
group executive committee and 
includes group executive 
management, business unit 
management and corporate  
functional leads, while the other  
is a sub-committee of the board. 
Notwithstanding this oversight 
programme, the management teams 
of the various business units and 
group operations monitor and  
manage their risk profiles continuously. 

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MATERIAL RISKS AND OPPORTUNITIES CONTINUED

This active and continuous process  
of engagement with risks provides  
the basis for reporting into the quarterly 
risk oversight programme. 

OUR TOP RISKS
Our material risks are those that exceed 
our residual tolerance level and are thus 
identified as having the most material 
implications for Tiger Brands and its 
employees. 

The heat map represents the inherent 
risk profile of our material risks. Without 
adequate remediation the risks are 
potentially a threat to the group as a 
going concern and thus merit 
management attention. 

R1

Albany route-to-market

R2.1

R2.2

Market responsiveness

Cost competitiveness

R3.1

Food safety 

R3.2

Cyber security 

R3.3

Occupational Health and Safety (OHS)

R3.4

Industrial action

R4

Third-party supplier risk

R1

R2.1 R3.1

R3.2 R3.3

R2.2 R3.4

R4

INHERENT RISK MAP

Catastrophic  5

Critical  4

Significant  3

t
c
a
p
m

I

Minor  2

Insignificant  1

1
Unlikely

2
Possible

3
Likely

4
Almost certain

Likelihood

RESIDUAL RISK MAP

R1

R2.1 R2.2

R3.1

R3.2

R3.3

R3.4

R4

Catastrophic  5

Critical  4

Significant  3

t
c
a
p
m

I

Minor  2

Insignificant  1

1
Unlikely

2
Possible

3
Likely

4
Almost certain

Likelihood

www.tigerbrands.com

Following management’s intervention 
through various remediation 
programmes, some of which are still 
being implemented, the material risk 
profile shows a marked improvement, 
albeit still in need of further remediation. 

The positioning of Albany route-to-
market and cost competitiveness 
do not appear to improve on the back 
of implemented control processes, 

reflecting the company’s cautious 
stance on these risks. Although we are 
confident in our response strategies, 
we are monitoring the effectiveness 
of control processes for clear evidence 
of improvement. Once evidence is 
apparent, the residual risk ratings for 
these risks will be reassessed. Similarly, 
market responsiveness shows a 
marginal improvement from inherent 
to residual level because of the 

dynamic and often uncontrollable 
nature of the market, together with 
the need to see tangible evidence of 
control effectiveness before reducing 
risk levels.

The following table briefly reviews the 
implications, mitigation measures, and 
the year-on-year trend in the risk rating, 
for each of our top risks. 

1. ALBANY ROUTE- 
TO-MARKET 
Attacks on Albany delivery 
vehicles carrying stock  
and cash

Risk trend óó
2021 Ranking (1) 

2.1 MARKET 
RESPONSIVENESS 
Inadequate response to 
changes in market dynamics 
(customer and consumer)  
and competition 

Risk trend óó
2021 Ranking (2) 

Context and value impact

Mitigating actions

Tiger Brands’ aversion to risks  
that threaten employee health  
and safety has resulted in this risk 
remaining our top risk, with incidents 
this year – including robbery, assault, 
and hijackings – remaining 
unacceptably high.

Our measures aim to reduce the 
occurrence of violent crime against 
drivers and include collaboration with 
law enforcement agencies and 
partners. We have also increased 
response effectiveness by implementing 
defensive driver and first aid training 
and using technology solutions to 
support rapid alert and response 
action. We have piloted a cashless 
solution and are assessing the viability 
of a broader roll-out of this solution. 

Context and value impact

Mitigating actions

Meeting and exceeding customer  
and consumer needs and wants is  
the lifeblood of our business. With 
consumer spending remaining 
depressed and competition high, 
this challenge remains material and 
threatens our market share, brand 
equity, profitability and distribution 
channels.

Our mitigations revolve around the 
following key themes:
 › Collaborating with customers and 
researchers to better understand 
market needs and wants, while 
leveraging insights garnered by our 
own consumer insights division 

 › Ensuring that product and  
customer mix are optimal

 › Maximising service levels to ensure 

product availability at location.

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2.2 COST 
COMPETITIVENESS 
Decline in competitiveness  
due to higher input costs 
across the entire value chain, 
with specific reference to 
procurement, manufacturing, 
packaging and logistics,  
and corporate costs

Risk trend 
New

3.1 FOOD SAFETY 
Harm to the consumer caused 
either by foodborne illnesses 
(food products), or undesired 
skin/body reactions (personal 
and home care products)

Risk trend óó
2021 No movement (Joint 3)

Context and value impact

Mitigating actions

Our supply chain remains a central 
component of our ability to remain  
cost competitive. Its capacity and 
associated costs were adversely 
impacted by the resurgence of 
economic activity as the threat of  
Covid-19 subsided. Local electricity 
disruptions have exacerbated the  
need for alternative energy sources 
(such as diesel to run generators)  
that are often more expensive and  
not in line with Tiger Brands’ 
environmental aspirations.

 › Prioritising the availability of stock  
to ensure consistent service levels

 › Maximising the efficiency of the 

logistics value chain

 › Manufacturing optimisation to  

reduce material usage variances  
and improve overall plant efficiency 
 › Enhanced forecasting, renegotiating 
creditor terms and conditions and 
careful oversight

Context and value impact

Mitigating actions

Tiger Brands elected to split food  
safety and product quality risks to 
better manage the underlying drivers. 
Food products have inherent capacity 
to lead to health concerns for 
consumers and therefore remain  
at the forefront of management’s 
attention given the company’s risk 
averse stance when it comes to  
public health and safety.

The nature of food safety demands  
that we approach it in a scientific and 
systematic manner to ensure consistent 
and repeatable results. To this end  
we have implemented:
 › Quality risk assessment and 

management protocols (including 
incident management processes)
 › Rigorous accreditations processes 
 › Industry hygiene and quality 
standards and certifications

 › Positive release protocols
 › Operational monitoring and reporting 

processes

 › Extensive and ongoing employee 

training programmes.

A key improvement initiative starting in 
FY23 is the roll-out of quality IT systems 
that will be phased in over three years.

www.tigerbrands.com

3.2 CYBER SECURITY 
Any risk of financial loss, 
disruption or damage to  
Tiger Brands’ reputation due 
to failures of its information 
technology systems because 
of large-scale cyber security 
attacks

Risk trend óó
2021 No movement (Joint 3)

3.3 OCCUPATIONAL 
HEALTH AND  
SAFETY (OHS) 
Failing to provide a safe 
working environment for  
our employees, contractors, 
and visitors

Risk trend 
New

Context and value impact

Mitigating actions

Increasing interconnectivity,  
globalisation and “commercialisation”  
of cyber crime are driving greater 
frequency and severity of cyber 
incidents, including data breaches.  
This can compromise the confidentiality, 
integrity and availability of information 
and technology resources, lead to 
disclosure of commercially sensitive 
information, intellectual property and/or 
disruption to operations. In addition to 
non-compliance risks, the release of any 
personal information also has negative 
reputational and brand implications.

Our five-year cyber security roadmap  
is mitigating key risks identified through 
independent cyber assessments.
 › Various core capabilities have been 

purchased and are being implemented

 › Strong skill sets added to the team 
through vendor partnerships to 
ensure we are ready to respond  
to any cyber incident

 › We are building capacity to ensure 
monthly reporting on our cyber 
security status; this is critical in 
ensuring continuous improvement 
and visibility in ensuring that identified 
gaps are addressed.

Context and value impact

Mitigating actions

Our direct involvement with the 
manufacturing of products creates  
an inherently dangerous environment. 
This risk was elevated on the back  
of lagging indicators, such as 
manufacturing lost-time injuries coming 
under pressure during the year.  
We are encouraged, however, by the 
improvement seen in our leading 
indicators, which include an increase  
in the number of safety risks and 
observations recorded as well as an 
improvement of the Safety, Security, 
Health and Environment (SSHE) 
pillar score at the Manufacturing 
Competitiveness Enhancement 
Programme (MCEP) sites. This 
underlying progress suggests that 
benefits emanating from our safety 
initiatives are coming to fruition.

Tiger Brands’ comprehensive approach 
to OHS management aims to prevent 
incidents of injury and provide quality 
incident response capability. This is done 
through the operation of a group-wide 
safety programme, as well as ongoing 
assurance activities to validate the 
effectiveness of the control processes. 

Key measures include:
 › The Tiger Brands’ OHS strategic 

framework

 › MCEP SSHE pillar assessments  

and remediation actions

 › Defined reporting and investigation 

protocols
 › Health centres
 › First responder training
 › Medical emergency and business 

continuity plans.

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Tiger Brands Limited Integrated annual report 2022Our strategyOur performanceOur governanceOur businessOverviewOur operating contextMATERIAL RISKS AND OPPORTUNITIES CONTINUED

OUR STRATEGY

www.tigerbrands.com

Tiger Brands is one of 
Africa’s largest listed 
manufacturers of 
FMCG. Our core 
business is the 
manufacture, 
marketing and 
distribution of 
everyday branded 
food and beverages. 

Our products are relevant 

across every meal occasion  

and are well-positioned to grow. 

The portfolio also includes 

leading brands in the home  

and personal care segments 

and we have a growing 

presence in Africa.

OUR PURPOSE  
IS TO NOURISH AND 
NURTURE MORE 
LIVES EVERYDAY.

DELIVERING ON OUR PURPOSE:  
OUR STRATEGY

BUILDING A  
GROWTH PIPELINE

MEETING THE NEEDS  
OF THE CONSUMER

OPTIMISING OUR 
SUPPLY CHAIN

Innovation

Value-conscious 

World-class  

Optimising our product 

consumers

manufacturing facilities

portfolio

Health and nutrition

Product quality and safety

Winning at the point of 

Snackification 

Procurement

purchase

Growth in Africa

Inorganic growth 

Logistics 

BEING OBSESSED  
ABOUT COST SAVINGS 
AND EFFICIENCIES

Unlocking costs and cash

Digital transformation

IGNITING  
OUR PEOPLE

INVESTING IN A 
SUSTAINABLE FUTURE

Talent

Health and nutrition

Leadership

Enhanced livelihoods

Great place to work

Environmental stewardship

3.4 INDUSTRIAL 
ACTION 
Deteriorating labour relations 
and associated disruption  
of our value chain 

Risk trend 
2021 Ranking (new) 
Increase in the movement  
driven by wage negotiation 
cycles, as well as below inflation 
wage increases relative to  
the cost of living 

4 THIRD-PARTY 
SUPPLIER RISK
Failing to adequately manage 
risks associated with the 
following outsourced activities: 
manufacturing, and in-bound 
supply

Risk trend 
2021 Ranking (new)

Context and value impact

Mitigating actions

Within a context of labour-dependent 
manufacturing that is unionised the 
threat of industrial action remains 
prevalent, especially during wage 
negotiations. Failure to contain 
industrial action may lead to poor 
service levels, erosion of profitability 
and market share.

 › Embedding an employee relations 
strategy that is geared towards 
creating labour stability and a great 
place to work

 › Execution of employee engagement 

and shop floor development 
programmes 

 › Continuous review of our 

remuneration policies and practices 
to ensure competitiveness and 
relevance

 › Business continuity plan

Context and value impact

Mitigating actions

Tiger Brands collaborates with  
various supply chain partners to  
deliver on its strategies. These suppliers 
provide raw materials, ingredients  
and packaging and in some instances, 
finished goods, which are subject to 
quality control processes outside of 
Tiger Brands’ protocols. Failure to 
ensure adherence to Tiger Brands’ 
specifications and standards may  
erode consumer satisfaction, 
profitability and brand equity.

Relationships with these suppliers and 
manufacturers are carefully contracted 
to maintain Tiger Brands’ quality 
requirements and allow for performance 
management. Beyond contractual 
compliance, Tiger Brands also 
implements physical inspections upon 
delivery and, where appropriate, we 
obtain Certificates of Analysis. Finally, 
Supply Quality Assurance (SQA) audit 
programmes are rolled out to provide 
necessary assurances.

Retired risks 
The impact of Covid-19 was retired 
from the risk profile this year. The South 
African government's move to an 
unrestricted social and commercial 
environment on the back of a marked 
decrease in severe cases of Covid-19 
follows the broader international trend. 
On the back of this, the expectation  
of a return to lockdown conditions 
experienced during the last two years  
is lower and as a result this risk has 
been retired as a standalone risk. This 
does not imply, however, that it no 
longer represents a threat to Tiger 
Brands. The group remains vigilant to 
its effects and to the possibility that it 
may again develop into a material risk 
and has thus included pandemics as 
root causes for the materialisation of 
other risks. Our business continuity 
programme provides the foundation of 
our response to events of this nature.

Emerging risks
The company has identified several 
emerging risks, including climate 

change, the reliable supply of 
administered services such as water 
and electricity, and fuel shortages. 

The physical and transition risks of 
climate change are particularly relevant 
to Tiger Brands’ operations given its 
strong agricultural association. The risk 
retains its emerging status due to its size 
and complexity, making it difficult to 
describe and manage as a single risk. 
We continue to monitor climate change 
from a bottom-up and top-down 
perspective, identifying specific themes 
as their relationship with Tiger Brands 
become more apparent. 

Water and electricity are similarly an 
important dependency in our 
manufacturing processes. We have 
largely addressed the unreliable supply 
of electricity by installing generators and 
concluding power purchase agreements 
to introduce solar power at four of our 
plants, an important step towards a 
broader rollout. This comes, however, at 
a significant cost. Access to reliable 

water supply to support our operations 
is an important emerging risk, impacted 
by changing rainfall patterns arising from 
climate change, as well as challenges 
relating to municipal water infrastructure 
in certain areas; this may affect the 
continuation of operations, production, 
product quality and food safety.

A related concern is fuel shortages. 
The increased reliance on generators 
to mitigate against loadshedding 
increases the use of fuel. In addition, 
fuel permeates the supply chain from 
inbound logistics, to manufacturing to 
channel distribution. Moreover, general 
market shortages will impact the cost 
of inputs as increased fuel prices 
impact inflation. 

We are closely monitoring and 
managing these risks through normal 
risk management processes.

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Tiger Brands Limited Integrated annual report 2022Our strategyOur performanceOur governanceOur businessOverviewOur operating contextwww.tigerbrands.com

 › Ensuring best practice revenue 

management 

 › Delivering an impactful presence  
at the point of purchase through 
enhanced customer engagement  
and precision execution.

We have made pleasing progress this 
year in almost all these focus areas, 
delivering against most of our agreed 
success metrics, other than our 
performance in terms of general service 
levels, which was particularly impacted 
earlier in the year following various 
supply challenges that meant we were 
unable to meet customer demand. 

On channel segmentation, we have 
been working to embed shopper-
centricity into our segmentation of 
stores and our growth strategies to 
ensure greater customer alignment, 

more impactful trade execution and 
increased shopper conversion. 
Developing appropriate insight and 
understanding of broad shopper 
profiles is informing our shopper 
activation and store execution 
principles and plans, and ensuring 
more effective shopper messaging  
and campaigns, targeted pricing and 
promotions, and appropriate price  
and pack architecture.

Recognising the growing importance 
and contribution of the informal 
market to the total South African FMCG 
sector, and that this market is growing 
ahead of modern trade, we are pursuing 
various initiatives to expand our reach in 
this market (general trade), as well as in 
forecourts. Through our aggressive 
roll-out plan, we have targeted reaching 
60 000 active spaza stores by 2024, 

#1

BUILDING   
A GROWTH 
PIPELINE

To realise our ambition of building a growth pipeline 
through best-in-class category, channel, and customer 
strategies, we have been driving an innovation pipeline, 
optimising our product portfolio, winning at the point of 
purchase, and pursuing growth in Africa, while identifying 
opportunities for inorganic growth.

Delivering growth through innovation enablement
This year we stepped up our innovation efforts across the group, successfully 
completing 21 innovation projects across all our consumer growth areas, achieving 
a R1,1 billion (4,2%) innovation rate with a priority focus on value, health and 
nutrition, and snackification. 

Although our performance fell slightly short of our internal ambitions for the year due 
to pipeline re-prioritisation, pleasingly we are now outperforming the market in terms 
of share of innovation. We measure our share of innovation against our market share 
to understand whether we are pulling our weight in driving category growth; this 
year we achieved a positive share of innovation, improving significantly from -17,1% 
in 2021 to +3,2%. 

This year we developed an evolved Tiger commercialisation framework that 
enhances our existing process. As part of this, we have developed and rolled out a 
set of tools and guidelines to support innovation project leaders and team members 
by providing clarity and access to current best practices. We now have access to a 
single centralised commercialisation source (the Tiger Commercialisation iHub) that 
houses all information for project teams. We have made important progress this year 
in harnessing the value of various external partnerships and collaborations with 
universities and expert third-party suppliers that have been helping us to address 
technology gaps and drive speed to market. We have also been working with the 
 page 42 to supplement our own internal pipeline, 
Tiger Venture Capital Fund 
accessing external innovators and ideas that may not yet be scalable or easy  
for us to build internally. 

PERFORMANCE  
SUMMARY 2022

Positive developments
Market-leading contribution of innovation 
to market share, following internal process 
improvements 

Fully staffed cross-functional R&D team

Successfully migrated to performance-based 
trading terms across all customers 

General trade store roll-out and distribution 
on track

Exit of UAC to open future Nigerian growth 
opportunities

Stabilised Rest of Africa (RoA) base reflected 
in significant profit growth 

Developed good partner networks to 
facilitate potential M&A

Opportunities for improvement
Accelerate initiatives to further improve 
customer service levels and stock availability 

Improve the robustness of our future 
innovation funnel, and further strengthen 
speed to market and commercialisation 

Scope to further improve our equity score in 
some of our Billion Rand Brands 

Appointment of new leadership for ROA to 
drive growth activities

Optimising our product portfolio
To deliver on our growth ambitions,  
we are continually evaluating and 
optimising our product portfolio.  
Using a structured approach, we have 
identified those categories with high 
attractiveness and competitive strength 
that should be invested in and grown, 
those where we will focus on improving 
profitability, and those to be evaluated 
for possible exit through a carefully 
structured process. 

Informed by this assessment we see 
potential for further growth in Rice, 
Breakfast (Jungle), Snacks & Treats, 
Beverages, Home Care, Exports and 
International, including Chococam, with 
opportunities for enhanced profitability in 
Other Grains, particularly Baked Goods 
and Pasta, Groceries, and Flour. We are 
investing in product and process 
innovation, driving further process 
efficiencies, and/or expanding 
production capacity in these areas.  
In rationalising our portfolio, following  
a review of our forecast five-year 
performance against the stated portfolio 
objectives, we are continuing to review 
the status of the following business units 
over the medium term: Deciduous Fruit, 
Maize, Sorghum-based beverages and 
breakfast, and Personal Care. 

Winning at the point  
of purchase 
We are seeking to secure sustained 
growth and win at the point of purchase 
by delivering on our commitments in 
three broad focus areas, underpinned 
by optimising our sales force and 
people capabilities, and by improving 
our data and IT platforms. Our targeted 
focus areas are:
 › Growing in new and existing channels 

– by improving channel 
segmentation, expanding our reach 
in general trade and forecourts, 
growing our e-commerce presence, 
and strengthening our position 
in neighbouring countries

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategyBUILDING A GROWTH PIPELINE CONTINUED

supported by a dedicated team of sales 
representatives, and delivery through 
three different distributions models. 
Since completing a baseline audit two 
years ago, we have already improved 
the availability of our targeted SKUs.

We believe that there is valuable growth 
potential in the Hard Discounters 
sector – those merchants with fewer 
SKUs, at lower prices driving hard deals 
on promotions – where we have 
traditionally been under-indexed. To 
realise these growth opportunities,  
we have developed differentiated price 
packs, targeted promotions and 
merchandising, and lower-cost 
route-to-market initiatives, and we have 
been pursuing partnerships on private 
label brands.

In response to the recent and 
anticipated rapid growth in the 
e-commerce channel, we have been 
driving various initiatives to raise our 
online presence and become the 
preferred supplier to prioritised 
e-commerce partners. We have made 
pleasing progress in our three targeted 
areas: increasing sales in “Bricks and 
Clicks” (such as Checkers Sixty60 and 
Pick n Pay ASAP) by building occasion-
based cross-category promotions and 
ongoing brand activations; growing our 
online presence and conversion in 
“Pure Play” (such as Takealot and Yebo 
Fresh) by creating a “shop in a shop” 
for key categories, sponsored search, 
soft bundle promotions, and bulk deals; 
and delivering a reward-based mobile-
first transactional food service ordering 
platform for “Out of Home”, in 
partnership with key distributors.  
We have also been trialling our pilot 
online employee shop.

We have prioritised five clear levers 
within our revenue management 
practices aimed at ensuring that our 
product prices, placement and 
availability are properly aligned within 
each customer segment, based on an 
informed understanding of customers’ 
perception of product value. We have 
refined our new pay-for-performance 
trading terms framework with clearer 
performance metrics aimed at 
incentivising strong customer 
performance aligned with our strategic 
growth drivers. To improve identification 
of profitable revenue growth 
opportunities, we have developed a 
comprehensive decision-making tool 
that connects disparate data sets to 
enable detailed analysis at an SKU and 
customer level. Revenue management 
principles have been embedded  
across the organisation.

To address the recognised recent 
challenges in terms of customer 
service levels, we have been working 
on various initiatives to improving 
customers’ perception of their 
relationship with Tiger Brands to ensure 
that we are consistently rated as a 
top-three supplier. We will be 
deepening our direct relationship with 
customers by moving away from a 
single seller/single buyer relationship  
to a series of cross-functional and 
multi-level relationships. We are 
continuing to work more closely with 
customers to ensure greater alignment 
between our category strategies and 
customer strategies, as well as 
involving customers at an appropriate 
level in our innovation planning and to 
ensure more effective joint forecasting.

Driving growth in Africa 
We have ambitious plans to deliver 
significant growth across Africa over the 
next four years, building on our current 

established presence across the 
continent. We have been targeting 
consumer-led category growth through 
carefully chosen brand investments 
and innovations in key categories, 
developing superior routes-to-markets, 
and investing in developing supply 
chain capacity, underpinned by 
strengthening core competencies 
across the region. 

Realising opportunities for 
inorganic growth
Although our primary focus is to drive 
organic growth by delivering on the 
initiatives outlined above, we are 
continuing to explore alternative growth 
opportunities. These include specific 
opportunities that are core and/or near 
adjacencies to our current business 
and underpinned by clear consumer 
trends, while various participation 
options are being explored.

This year, we have taken a more 
deliberate approach to systematically 
identifying and discussing potential 
M&A opportunities through the creation 
of an operational investment 
committee, comprising the chief 
executive officer, chief financial officer, 
chief legal officer, and chief growth 
officers, with monthly meetings 
scheduled to maintain healthy pressure 
on the system. We have re-established 
our interest in M&A opportunities, both 
in South Africa and the rest of the 
continent, with key banking partners 
and advisers across these geographies, 
narrowing our categories of interest to 
those that can provide a credible and 
margin-accretive addition to the Tiger 
portfolio. Although we analysed several 
targets and opportunities this year, 
none were the ideal long-term fit.

www.tigerbrands.com

PERFORMANCE  
SUMMARY 2022
Positive developments
60% reduction in consumer complaints, 
reflecting our focus on quality

New healthier product lines in the Snacks, 
Baby, and Beverages categories

Material gains in volume market share 
over last two years

28 external marketing awards 

E-commerce gains beyond targeted 
levels and within 1-2% of matching total 
basket share

Completed first venture capital investment 
in a future-focused foods space

Opportunities for 
improvement

Recall of certain baby powder products

Scope to deepen use of big data 
analytics and further entrench consumer 
insights into our response

#2

MEETING THE 
NEEDS OF 
CONSUMERS

We are driving various strategic initiatives to  
meet and beat the current and anticipated needs  
of consumers, delivering market-leading solutions for  
the value-conscious consumer, realising commercial 
opportunities in health and nutrition and snackification, 
and responding to significant changes in in-store  
and online shopping dynamics.

Meeting the needs of value-conscious consumers
In 2020, the board approved a value-trend strategy for the business with three 
strategic focus areas: driving our relevance in the value segment by highlighting the 
benefits of our current brands through marketing and communication best practice; 
meeting value-specific consumer needs through innovation and renovation; and 
identifying and delivering commercially viable opportunities to manufacture private 
label products to our benefit.

We have made some progress this year in each of these focus areas. In addition  
to ongoing value-led marketing campaigns, we have driven value-for-money 
innovations in certain categories to meet more affordable price points, including new 
value packs in beverages, canned food, and personal care categories. In response 
to growth in private label, we have been implementing our recently developed 
guidelines on engagement with customers in this regard, and although we have 
realised some specific private label manufacturing opportunities in categories where 
manufacturing capacity exists, the contribution to revenue remains small.

We have a clear pipeline of value-led innovations, including new value packs  
in groceries and beverages, and value offerings in groceries and beverages.  
Delivery of these innovations will be aided by the accelerated rollout of revenue 
management aimed at optimising promotional activity, cost savings projects that 
help keep prices competitive, and our strategy for competing effectively in the deep 
discounter channel.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategyMEETING THE NEEDS OF CONSUMERS CONTINUED

www.tigerbrands.com

Realising commercial 
opportunities in health  
and nutrition
As Africa’s largest food company,  
our health and nutrition agenda is 
integral to our corporate purpose of 
nourishing and nurturing more lives 
every day. In addition to the broader 
moral imperative of driving positive 
change on health and nutrition, we 
believe that there are valuable 
opportunities for business growth in 
leading this agenda in South Africa and 
across the continent. We are looking to 
realise these commercial opportunities 
through our health and nutrition strategy, 
which remains particularly relevant given 
the state of nutrition in South Africa,  
as well as pending labelling and 
marketing regulations. 

The strategy, which has been in place  
for more than two years, includes  
four key focus areas: 
 › Renovating our existing product 

range to make more of our products 
compliant with our “Eat Well Live 
Well” standards, while striving 
towards global best practice 

 › Innovating within our existing brands 
and through new brands to develop 
more nutritious, affordable food 
products

 › Educating consumers, in partnership 
with government, academia and 
NGOs, in a manner that allows them 
to make better informed decisions 
about their wellbeing

 › Commercialising our portfolio to  

drive growth.

We continued to make progress this 
year in delivering on this strategy, 
launching new healthy product lines in 
the Snacks, Baby, and Beverages 
categories, including a lower calorie 
Energade beverages product, and a 
new healthy snack offering. We have 
also continued the rollout of clear and 
simple consumer-relevant health claims 
on various brands. Our innovation 
pipeline includes lower-sugar, lower-
calorie beverages and grocery products, 
new protein power offerings, and 
health-led innovations in cereals, pasta 
and beverages. 

Responding to the 
snackification trend
Our ongoing research confirms that 
snacking trends continue to gain 
momentum in South Africa. Initially  
led by younger consumers, this trend is 
now apparent across all consumer age 
groups. We continue to drive innovation 
and communication to capitalise on this 
trend through our snackification strategy 
that lays out our areas of focus over the 
next five years. We will be exploring 
multiple options to drive gains in this 
space including through inorganic 
growth and potentially some licensing 
deals. Innovation remains at the heart  
of our strategic focus; we will continue 
to drive innovative launches, including 
Tastic Rice Chips and ready-to-eat 
cereal snacks, which build on the 
successes of recent launches such as 
Black Cat into the count-line bars and 
slabs product categories. In launching 
new products we are spending equal 
effort in developing robust pipelines to 
enter existing and adjacent categories, 
aligned to our core and emerging 
capabilities. We have built an improved 
go-to-market capability that is being 
continually refined to meet changing 
market demands and consumer 
preferences.

#3

OPTIMISING  
OUR SUPPLY 
CHAIN

We have maintained a particular focus this year  
on further strengthening our product quality and food 
safety practices, stabilising operational performance in  
our supply chain, and implementing clear processes to 
boost productivity, efficiencies, and workplace safety.  
In addition to upgrading some of our factories and 
investing in renewable energy, we have continued  
to seek opportunities to deliver value from our  
procurement and logistics activities.

Developing world-class manufacturing facilities
Investing in excellence in our manufacturing operations is a critical foundation  
for Tiger Brands’ success. Through our operations support strategy and capex 
programme, we are striving to build agile, fit-for-purpose operations that deliver 
continuous improvement in productivity as efficiently and safely as possible, 
ensuring product quality and enhanced environmental performance. We are placing 
a particular focus on implementing and progressing manufacturing excellence 
custom and practice (MECP) across all our plants, prioritising our activities this  
year on ten sites with the greatest need for improvement. Our investment in plant 
and equipment is supported by investment in competency-based training, talent 
attraction and retention, and building a pipeline through management trainees  
and apprentices.

This year, our capital expenditure amounted to R961 million, covering numerous 
projects aimed at expanding capacity, optimising efficiency, replacing ageing 
equipment, upgrading infrastructure, ensuring compliance, and realising innovation 
opportunities. Specific projects included the multi-year investment in the relocation 
and upgrading of our peanut butter plant, improving reliability at our pasta facility, 
improvement in aerosol lines within Personal Care, and various automation and 
digitalisation initiatives across our categories. In August 2022, we signed a power 
purchase agreement with an independent power producer to introduce solar power 
at four of our sites, with solar power generation expected to come on line at all of 
these sites by March 2023. This forms an important step towards our goal of 
sourcing 65% of our manufacturing electricity requirements from renewable  
energy by 2030.

PERFORMANCE  
SUMMARY 2022

Positive developments
9% improvement in OEE across our 
focus sites over past three years

Achieved R354 million in savings 
through improved MUV over the past 
three years

Stabilised logistics infrastructure  
for next three years, generating 
significant savings

Approved capex projects managed 
within time and on-budget

Four rooftop solar systems, 
strengthening energy security  
and reducing GHG emissions 

Definitive plans for automation  
rollout across six sites 

Opportunities for 
improvement
Further strengthening our 
occupational safety measures 

Meet lost-time injury frequency  
rate (LTIFR) targets

Productivity improvements to match 
or exceed our OEE improvements

43

TIGER BRANDS’ VENTURE 
CAPITAL FUND – FIRST 
INVESTMENT IN PLANT-
BASED AND VEGAN 
COMPANY
Our R100 million Venture Capital 
Fund was set up in mid-2021 to 
support up-and-coming consumer 
brands in the food and beverage 
sector. This forms an important part 
of our strategy to stay ahead of the 
curve in terms of key consumer 
trends, to ensure that we are better 
able to address the evolving needs 
of our consumers, and to give us 
access to exciting new developments 
in emerging brands and technologies. 
The fund’s first investment, made in 
March 2022, was in Herbivore 
Earthfoods, a company founded in 
2014 with the goal of making healthy, 
plant-based foods accessible and 
affordable in South Africa. Through 
our investment in Herbivore 
Earthfoods – which includes financial 
capital, as well as support in the form 
of distribution, brand building, and 
research and development – we are 
partnering with the company to 
provide the necessary scale to make 
plant-based foods more accessible 
for the South African consumer.

Since our investment, Herbivore has 
acquired additional machinery to 
increase capacity and drive innovation, 
with their recently launched crumbed 
range and additional dairy-free offerings 
gaining traction. The partnership with 
Tiger Brands has enabled the 
company’s first foray into the food 
service and quick service restaurant 
market, leveraging the strategic 
expertise of our out-of-home team. 

The Venture Capital Fund has a strong 
pipeline of opportunities which are in 
the process of being evaluated, 
particularly within health and nutrition 
and snackification.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategyOPTIMISING OUR SUPPLY CHAIN CONTINUED

Our investment in plant and equipment 
is supported by investment in safety 
performance, competency-based 
training, talent attraction and retention, 
and building a pipeline through 
management trainees and apprentices. 
Capital expenditure of R1,6 billion has 
been earmarked for FY23, of which 
R403 million has already received  
the prerequisite approvals. These 
investments are underpinned by 
replacement and maintenance aimed  
at optimising efficiencies and realising 
innovation opportunities while 
supporting our commitment to health 
and safety compliance. The most 
significant projects include the relocation 
and upgrade of our peanut butter plant, 
upgrade to the aerosol canning line, a 
new oats flaking plant and structural 
improvements at the Sorghum facility. 

The focus at the ten priority plants is  
to sustain the momentum of achieving 
improvements in OEE, with a clear  
focus placed on safety performance, 
entrenching MECP practices, filling 
priority vacancies and developing 
competencies and ensuring effective 
maintenance practices. It is pleasing to 
report that we have achieved a 9% 
improvement in OEE across our focus 
sites over the past three years, with 

Tiger Brands now inside the “Best in 
Class” definition area for overall OEE. 
In addition, over the same period, we 
have achieved R354 million in savings 
through MUV.

Despite our various occupational safety 
training, assessment and auditing 
initiatives, it has been a disappointing 
year in terms of safety performance,  
with the tragic fatality of one Albany 
driver and two contractors reflecting a 
broader increase in employee injuries 
with our lost-time injury frequency rate 
(LTIFR) of 0,45. This year we have 
improved our internal safety monitoring 
and reporting process, and changed  
our methodology for calculating LTIFR  
to ensure greater consistency with  
our peers for benchmarking and 
assessment purposes. 

Embedding a product  
quality approach
Although we have continued to make 
progress this year in embedding a 
strong quality culture, supported by 
qualified people and robust integrated 
management systems, we recognise 
that more still needs to be done in our 
drive to ensure world class product 
quality and consumer safety practices. 

Our overall quality performance 
improved significantly this year, with a 
14% reduction in consumer complaints. 
This progress, off the back  
of significant improvements in the prior 
year, was unfortunately overshadowed 
by a recall of certain baby powder 
products. The recall was instituted as  
a precautionary measure in the best 
interests of consumers after trace 
levels of asbestos were detected in 
test samples from a batch of 
pharmaceutical-grade talc powder used 
as a raw material in the production of 
our baby talc powder products. The 
trace levels of asbestos detected in the 
test samples were so low that it could 
not be quantified by the standardised 
testing methodology used. We have 
undertaken a root cause analysis and 
are implementing various corrective 
actions. 

Last year we introduced a new supplier 
quality assurance (SQA) protocol – 
informed by a detailed supplier, raw 
material, and packaging risk matrix –  
as part of a structured process to 
strengthen the management of our 
supplier quality assurance. We 
introduced a more robust supplier audit 
programme and have been working  
with suppliers to proactively identify and 
address areas of potential risk. We have 
prioritised a number of suppliers and 
third-party manufacturers to be 
physically audited next year, based on 
an assessment of potential risks.

In our own operations, we have  
ensured that HACCP risk and control 
measures are in place across our 
facilities. We have identified high-risk 
areas and implemented the necessary 
critical control measures, introducing 
new automation and in-line inspection 
technologies where needed, and 
validating our quality testing, sanitation 
and finished good release protocols.  
We are continuing to conduct quarterly 
self-assessments against the Global 
Food Safety Initiative (GFSI) 
requirements, as well as self-

www.tigerbrands.com

assessments against Tiger Brands’ 
quality standards. All but three of our 
manufacturing units are certified to  
the global FSSC 22000 standard, a 
GFSI-recognised food safety certification 
scheme; the three remaining units are 
currently on HACCP certification and  
will progress to FSSC 22000 certification 
next year. All 23 of our external 
warehouse facilities (Tiger Brands 
facilities and third-party warehouses) 
were externally audited this year and 
certified against the Brand Reputation 
through Compliance (BRCGS) Global 
Standard for Storage and Distribution. 

Tiger Brands has been a member of  
the European Hygiene Engineering and 
Design Group (EHEDG) since 2019 and 
we use their detailed guidelines and 
expertise to enable best practice across 
our operations on hygienic design and 
food quality safety. We also renewed  
our sponsorship of the Centre for Food 
Safety, an applied food-science research 
consortium at Stellenbosch University 
that works with the food industry and 
other stakeholders on food safety 
challenges. Our teams have continued  
to benefit from the centre’s valuable 
technical support and advice on food 
safety and microbiological risk 
assessments.

Enhancing the centralised 
procurement capability
This has been a challenging year for 
procurement, with continuing global 
supply chain constraints and increasing 
inflationary pressures resulting in the 
procurement team having to focus all its 
efforts on securing supply rather than 
unlocking new value. Together with the 
need to adequately resource the team, 
these challenges have hampered our 
ability to deliver on our ambition of 
transitioning to a world-leading 
procurement function that drives an 
improved bottom-line and serves as a 
key source of competitive advantage for 
the group.

Globally we have seen some significant 
changes in corporate procurement 
priorities in recent years. While cost 
savings remains the strongest priority, 
there has been a heightened focus on 
supplier risk management and ensuring 
strong ESG/sustainability practices 
across the supply chain, with issues 
around digitisation, talent management, 
and innovation also gaining importance. 

Within this context, we have been 
working over the past few years to 
centralise our procurement function into 
a single hub that manages the strategic 
sourcing of major spend items – such  
as ingredients and fresh produce, 
packaging, and logistics – as cost 
effectively as possible, leveraging scale 
both internally and externally with the 
aim of establishing the group as a price 
maker and not a price taker.

We recognise that much needs  
to be done if we are to match the 
procurement performance of leading 
local and global peers. We believe there 
is an opportunity to unlock value of 
around R500 million within the next  
two years, if we strengthen our core 
procurement capabilities, complete the 
realignment of our centralised operating 
model, and ensure priority investment in 
the right digital tools and technology.  
We are working to redefine our 
governance and processes to 
significantly increase capacity, using 
digital tools to drive a step-change in 
operational efficiencies, risk remediation 
and improved sourcing effectiveness. 
We will be strengthening the 
commonality of processes – such as 
category management, supplier 
management and operating process – 
centralising our investment in talent, and 
ensuring more effective collaboration 
with our business units to optimise  
costs and drive growth.

Transforming our  
logistics activities
Last year we launched an ambitious 
logistics transformation programme 
aimed at positioning the logistics 
function as an important source of 
strategic advantage, realising significant 
costs savings and improving overall 
efficiencies. This programme covers  
12 broad focus areas and several 
individual projects with the goal of 
developing a function that is self-
sufficient and agile, where we have  
full ownership of the intellectual property 
and data, as well as improved overall 
visibility and management of the logistics 
process, delivering a significant 
reduction percentage in logistics costs.

Through this initiative we have brought in 
a new warehouse management system 
that has already been implemented at 
one of our warehouses, with 
implementation imminent at other sites 
next year. We are currently reorganising 
our customer support centre, which will 
start operations in March 2023. We have 
introduced a pallet optimisation initiative 
at some of our facilities, which is 
expected to yield material savings in 
transport costs as soon as next year; 
the business case for additional 
opportunities is being assessed in other 
operations for potential launch next year. 
The first phase of a project to improve 
the management of logistics providers, 
and integrate forecasting with 
replenishment planning, has been 
completed. We are confident that these 
various initiatives will deliver significant 
savings by getting the basics right, 
ensuring full ownership of intellectual 
property and data, freeing us from 
potential hold-ups by service providers, 
and improving overall visibility and 
management of the logistics process. 

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategywww.tigerbrands.com

stock across our warehouse distribution 
network and reduced dependency on 
external service providers.

Looking ahead, we have approved  
new projects to improve operational 
efficiency and increase automation 
across the supply chain including 

warehouse management; demand 
planning and forecasting; safety, 
security, and environmental 
management; food quality monitoring 
and reporting; integrated budgeting and 
reporting and forecasting capability; 
and procurement operations 
management. 

#4

BEING OBSESSED 
ABOUT COST 
SAVINGS AND 
EFFICIENCY

We have realised R387 million in savings this year, 
reflecting our drive in instilling a culture of cost savings.

PERFORMANCE  
SUMMARY 2022

Unlocking costs and cash 
In 2020 we introduced a culture-change initiative aimed at ensuring a more 
systemic group-wide approach to driving efficiencies across the business,  
and to enhancing the quantity and quality of projects that are being identified  
and tracked. As part of this initiative, we introduced clear process steps from 
identification to realisation of savings, improved internal transparency and 
strengthened our accountability measures to ensure appropriate ownership of 
expenses. We have set up revenue management capabilities to help us identify 
cost savings and efficiencies and to create a pipeline of opportunities across the 
business units, and we prioritised the need to improve our SKU rationalisation by 
developing an accurate product costing model informed by activity-based costing.

We have made further progress this year in embedding this cost-savings culture 
across the group, delivering R387 million in savings, short of our target for the year 
due to inflationary pressure in procurement. Our revised accountability matrix is 
helping to ensure greater ownership in delivering the targeted savings, creating a 
healthy tension between cost owners and business owners, aided by introducing 
appropriate incentive structures to drive performance and ownership.

We have been further strengthening our central revenue management capability 
within each of our business units, delivering positive results in Groceries, 
Beverages, and Snacks & Treats. Our new trading terms, designed to provide 
stronger pay-for-performance incentives and ensure compliance with new 
legislation, are showing encouraging signs of delivering results. We have 
continued to deliver valuable costs savings and reduce complexity through  
further portfolio optimisation and SKU rationalisation, primarily in Groceries, 
Snacks & Treats, and Beverages.

Positive developments
R1,4 billion in cost savings realised over 
the last three years

Rejuvenated costs savings culture with 
launch of Every Tiger Counts initiative

Revenue management initiatives 
implemented, delivering R300 million 
cumulative benefit since inception

Digitalisation strategy in-place and driving 
decisions

IT spend moves closer to benchmark 
levels and delivering on commitments

Opportunities for 
improvement
Strengthen the procurement function and 
position as a competitive advantage

Continue to deepen our cost-efficiency 
culture change

Delivering digital 
transformation 
Delivering digital optimisation,  
and providing integrated IT and 
information solutions, is an increasingly 
significant source of competitive 
advantage and critical to realising  
our vision of developing an effective, 
best-in-class supply chain. We have 
completed the development and 
approval of a comprehensive digital 
strategy that defines the key areas  
of focus for the business and serves  
as a comprehensive framework and 
roadmap for our business initiatives 
over the coming years. Through this 
process we have a clear view of the 
required initiatives and a process for 
prioritising them, while ensuring that  
the initiatives all align to deliver business 
value across the enterprise. 

Thus far our technology investments 
have focused on five key areas: 
operational efficiency, automation, data 
and analytics, revenue optimisation, 
and security. Our new customer service 
and logistics centre programme has 
enabled more accurate stock transfers, 
while our pallet-tracking solution has 
improved traceability throughout the 
order to deliver process. We have 
delivered efficiency improvements by 
reducing the number of systems used 
for the financial close process, as well 
as through automatic account 
reconciliation, and we have 
strengthened our revenue management 
and growth decisions through improved 
analytics on our customer and sales 
data. Deployment of the recently 
introduced distribution requirements 
planning system has improved 
accuracy and efficiency in allocating 

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategy#5

IGNITING   
OUR PEOPLE

For Tiger Brands to perform, innovate and  
grow, the “Future-fit Tiger” employee must be 
consumer obsessed, an excellent executor, collaborative, 
agile, innovative and resilient, centred by our purpose,  
values and winning behaviours.

PERFORMANCE  
SUMMARY 2022

Our people strategy is designed to ignite a culture of consumer obsession, agility, 
and a risk-embracing growth mindset that will accelerate innovation and enable  
us to win in the market. Through our three strategic pillars of talent, leadership and 
great place to work, we are building a diverse talent base, developing leadership 
capability, and creating a work environment that liberates people  
to focus on the consumer, and deliver on our purpose.

Positive developments
40% leadership vacancies filled internally to 
date against our target  
of 50%

Accelerated core capability in manufacturing, 
customer, marketing and R&D

Launched an accelerated leadership 
development programme to improve 
succession planning 

Further improvements in  
diversity metrics 

Voice of Tiger employee engagement 
process informing actions to improve culture 
and engagement

Opportunities for improvement
Industrial action at two of our facilities 
including a prolonged  
strike at Snacks & Treats

Filling of vacancies and  
developing bench-strength 

Deepen commercial capability  
of the marketing team

Reduce senior management  
attrition rate

Building a diverse talent pipeline
Over the last three years we have built a strong foundation for our talent 
management process across the organisation, identifying the critical commercial 
and technical capabilities needed to execute our strategic agenda and improving 
our internal rate of leadership appointments to above 40%, up from 20% in 2018. 
Unfortunately, as with many of our peers locally and internationally, our talent 
management efforts have been impacted by higher post-Covid-19 attrition rates, 
compounded in South Africa by a general skills shortage in some technical areas 
critical to our business. This year, our attrition rate in key technical roles and at 
senior leadership levels averaged 13%, down from a peak of around 17% over the 
prior two years, and below the South African average of 16%. This challenging 
attrition rate, together with the internal moves that we have accelerated over the last 
three years, has seen us depleting our talent pipeline in middle to senior leadership 
levels, necessitating an urgent focus on talent acquisition from external sources and 
a renewed focus on developing capabilities internally.

We have taken various actions to address these challenges, creating a  
talent acquisition hub in March 2022 to accelerate targeted resourcing and  
talent pipeline building for the whole organisation, with a focus on critical roles.  
We have undertaken targeted engagements across the business, implementing 
learning plans to address core competencies, strengthening proactive career 
development opportunities through targeted programmes such as our WINGS 
accelerated development programme and refreshed learning academies, and 
refining our reward and recognition strategy to attract and retain high calibre talent 
and motivate winning performance. More specifically, the remuneration committee 
approved once-off retention awards for Exco members (excluding the CEO) to 
manage the retention of Exco members, which is imperative to the stability of our 

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strategic and operational support 
teams. Although our efforts have 
started to yield positive results, the 
sourcing of critical skills remains a top 
priority. To fill roles more quickly, we 
have widened our talent mapping and 
sourcing efforts beyond our immediate 
peers in the sector, particularly at senior 
management levels. 

Learning and development
Our foundational talent development 
programmes for each employee 
segment are designed to ensure the 
steady development of capabilities 
needed to drive performance now and 
fill our talent pipelines for the future.  
We have refreshed our learning 
academies this year, focusing on 
Supply Chain, Marketing, Customer, 
Bakeries and R&D, and accelerating 
the focus of the academies toward 
developing identified fit-for-purpose 
capabilities. We have taken advantage 
of the opportunities presented by 
remote-working arrangements to 
embed the use of just-in-time digital 
learning to accelerate the integration of 
learning into day-to-day work across 
the organisation. This year, we spent 
R97 million on learning and 
development across all sites and 
businesses. We had a total  
of 278 employed learners and  
96 unemployed learners actively 
participating in accredited skills 
development interventions, such as 
learnerships, apprenticeships and 
internships. In addition, 34 people with 
disability learnership candidates joined 
our organisation to further build our  
talent pipeline and address our 
diversity, inclusion and transformation 
objective.

Diversity and inclusion
We are continuing to execute our 
diversity strategy to strengthen  
African, Coloured and Indian (ACI) 
representation in our workforce, 
champion women in the workplace, 

and make progress with the inclusion  
of people with disabilities. In 2022,  
94% of our workforce is ACI, and on 
average 81% of internal leadership 
placements were filled by ACI 
employees. The representation of ACI 
employees at management level is 
65% in middle management, 58% in 
senior management, and 60% in top 
management. Our management trainee 
intake in 2022 was 100% ACI. Our 
gender equity agenda is addressed 
through various targeted talent and 
leadership development programmes, 
while the Tiger Women’s Network 
provides a forum for female employees 
to network, dialogue and have access 
to tailored mentorship, coaching  
and development opportunities.  
We have integrated dialogues about 
unconscious bias into our leadership 
development programmes and  
culture transformation engagements.  
In 2022, 31% of our workforce is 
female, with female representation  
at management level being 41% in 
middle management, 42% in senior 
management, and 30% in top 
management. Our management trainee 
intake in the last year was 66% female.

Developing leadership 
capability
We have a longstanding focus on 
developing leadership capabilities 
across the organisation to drive 
performance, support the wellbeing of 
employees, and lead the transformation 
of our culture. This year, to further 
accelerate the building of leadership 
succession pipelines, we have 
established and are piloting a high 
potential accelerated development 
programme (WINGS), for internal and 
external talent, that will enable us to 
rotate key talent across our businesses 
and prepare them at a faster rate for 
key leadership positions. This 
programme is open for internal and 
external talent, and our first cohort of 
WINGS delegates are participating in 

the programme. Our existing flagship 
leadership development programmes, 
Game Changer and LIFT, remain 
effective at embedding core leadership 
competencies, and work well in 
combination with mentorship and 
coaching through our Leader-as-Coach 
programme. This year, 92 employees 
participated in the LIFT programme, 
and 46 completed the Game Changer 
programme.

We measure the progress of our 
leaders using a 360° MultiRater 
feedback platform that captures 
feedback on their ability and behaviours 
directly from their teams, peers and 
line-leaders. Our targeted leadership 
rotations are designed to strengthen 
our leadership pipeline and stimulate 
innovation and a growth mindset 
across our leadership talent pool. 

Looking ahead, we will continue 
executing our future-fit leadership 
development programmes and 
rotations to strengthen our leadership 
pipeline, as well as to stimulate 
innovation and a growth mindset 
across our talent pool. 

Creating a great place to work 
Transforming our culture and  
creating a great place to work remains 
a critical focus for the organisation.  
The culture we aspire to has been 
clearly articulated – agile, innovative, 
collaborative and execution-focused –  
and our culture transformation roadmap 
guides us towards realising this vision. 

Our Voice of Tiger (VoT) employee 
experience and engagement survey  
is a key tool that informs the work of 
transforming our culture. Our last  
VoT survey was conducted in 
November 2021, and our activities  
this year were focused on addressing 
the key employee engagement 
opportunities identified. Employee 
participation in the survey remained at 

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategyIGNITING OUR PEOPLE CONTINUED

73%, with the overall employee 
engagement score declining slightly 
from 70 to 66, in line with global trends. 
This indicates a generally positive work 
experience among employees, yet with 
definite room for improvement. We will 
conduct the next VoT survey in 
November 2022 to gauge our progress, 
and inform further actions in 2023.

Employee wellbeing 
The Covid-19 pandemic has 
fundamentally reshaped the employer-
employee relationship, with 
acknowledgement and respect for the 
unique lives and experiences of 
different employees becoming critical  
to success. We have further humanised 
the employee-employer relationship in 
ways that are starting to unlock value 
through increased performance, 
engagement and talent market 
attractiveness. We have embraced 
hybrid and flexible work arrangements 
to meet the need of employees for 
personalised work conditions and 
autonomy in choosing where and when 
they work. Our employee wellbeing 
programme, THRIVE, is playing a 
critical role in enabling our people and 
their families to seek help, find safety 
and support, and build the resilience 
needed to navigate work-life integration 
issues, and address physical, emotional 
and mental-health challenges.

Reward and recognition
We reward winning employee 
performance to motivate excellence 
and enhance our ability to attract, 
develop and retain high-calibre talent. 
We review and refine our reward and 
recognition strategy annually to 
stimulate performance, align with 
market benchmarks, and meet the 
interests of our employees and 
shareholders. We reward performance 
fairly and responsibly, in accordance 
with the reward philosophy outlined  
in our remuneration policy, and in 

50
50

alignment with International Labour 
Organization (ILO) conventions and 
relevant national legislation. 

Our remuneration strategy is aligned 
with the key performance indicators 
(KPIs) used to measure and reward 
performance against our strategy.  
Our reward framework follows a 
“total reward” approach, consisting 
of guaranteed pay and variable pay,  
and a range of market-relevant benefits 
and professional growth opportunities 
that recognise individual and team 
performance. Our short-term incentive 
(STI) scorecard has been revised to 
strike a better balance between a focus 
on financial and non-financial strategic 
aspects of performance. Remuneration 
incentives are indirectly linked to 
sustainability performance via weighted 
measures for achieving strategic 
objectives in efficiency, quality and 
safety. Further details are provided in our 
remuneration report on 
 pages 75 and 76.

In recent years, the rewards issued to 
employees through our LTI and STI 
schemes have been less attractive due 
to lower levels of business performance 
and the impact of Covid-19. However, 
this has started to change in the last 
two years, as business performance 
has started to improve. Eligible 
employees received STI payments in 
2021, and will receive further payments 
in 2022 based on the achievement of 
performance KPIs. Our in-person 
employee recognition ceremonies and 
channels also took a hit as Covid-19 
kept employees at home and away 
from the office. Our refreshed 
recognition platform, Tiger Stripes, has 
reinvigorated the practice of giving 
regular recognition for a job well done. 
These incremental votes of recognition, 
culminate in our annual Tiger Stripes 
Awards ceremony. 

Employee relations 
We aim to build and maintain 
meaningful collaborative relationships 
with employees and representative 
trade unions. Our employee relations 
partnership framework guides our 
approach, and we work continuously 
through direct engagements and site 
partnership forums to maintain a  
stable employee relations environment 
across all our sites. Our CEO and 
executive team are involved in 
employee relations engagements on 
strategic issues, including engagements 
with trade union partners. We align and 
comply with all labour-related legislation 
and ILO conventions relevant to the 
countries where we operate. 

In 2022, we invigorated more regular 
engagements between site leaders, 
staff and union partners on matters 
of mutual interest. Our intention is for 
increased interaction to support 
relationship building, and thereby help 
us address challenges more proactively 
together before they become disruptive 
conflicts. We have improved our 
management of non-compliant 
overtime, and we have seen a reduction 
of cases across our sites. There have 
been no instances of non-compliance 
with labour standards.

This year, we successfully concluded 
27 planned site negotiations without 
industrial action. Regrettably, we 
experienced one protected strike at 
our Snack & Treats site in the first 
quarter due to a wage dispute. The 
strike commenced on 8 November 
2021 and employees returned to work 
on 20 December 2021, with a total of 
279 079 manhours lost. Our efforts to 
stabilise the situation at this site are 
starting to yield positive results, and 
we are leveraging the recent challenge 
as an opportunity to build a stronger 
relationship with our employees going 
forward.

www.tigerbrands.com

#6

INVESTING IN   
A SUSTAINABLE 
FUTURE 

Our sustainable future 
strategy supports delivery  
on our core purpose, 
communicates our forward-
looking approach to 
sustainability, and orients 
the business towards 
improved environmental, 
social and governance 
(ESG) performance. 

The strategy articulates our societal 
value-proposition and reflects our 
commitment to addressing our most 
material impacts and to creating 
broader social, economic and 
environmental value. 

The strategy comprises three clear  
focus areas: health and nutrition; 
enhanced livelihoods; and environmental 
stewardship. Our commitments under 
these pillars drive the pursuit of 
commercial opportunities in health  

and nutrition, the systematic 
transformation of our supply chain  
to promote more inclusive economic 
development, and the adoption of 
environmentally responsible production 
practices. These goal areas are 
underpinned by a set of critical 
anchors, relating to the following areas: 
food safety and quality; ethical supply 
chain practices; safety, health and 
environment; responsible marketing; 
and transparency, partnerships and 
stakeholder responsiveness.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategyINVESTING IN A SUSTAINABLE FUTURE CONTINUED

www.tigerbrands.com

Health and nutrition

Enhanced livelihoods

Environmental stewardship

CRITICAL ANCHORS

OUR COMMITMENTS AND KEY ACTIONS

Safety and health

Food safety and quality

Purpose-led culture 

OUR COMMITMENTS AND KEY ACTIONS

We strive for zero injuries and have committed  
to ensuring strong behavioural safety, health and 
security performance, and visible, felt leadership. We 
have a holistic health and safety programme with 
clear roadmaps and deliverables, supported by a 
behavioural safety programme that drives leadership 
accountability and responsibility.

We are committed to ensuring superior  
product safety and quality, and are determined  
to continually raise the bar on our performance  
to develop capabilities that differentiate us  
from our competitors.

OUR 2022 PERFORMANCE

Food safety and quality
 › Proactively recalled baby powder products
 › 14% reduction in consumer complaints  

(2021: 25%) 

 › All sites manufacturing sites certified against FSSC 

Safety
 › Three fatalities (2021: Zero)
 › 0,45 lost-time injury frequency rate (LTIFR)  

(2021: 0,31) 

 › 80 route-to-market incidents (2021: 106)

22000 or HACCP 

 › Completed external audits for all  

warehouse facilities

Our people strategy is designed to enable execution 
of our business strategy and growth agenda by 
igniting a culture of consumer obsession, agility and 
a growth mindset that accelerates innovation and a 
winning performance. Through the three pillars of 
talent, leadership, and a great place to work, we 
build a diverse talent base, develop leadership 
capability and create a work environment that 
empowers our people to focus on the consumer and  
deliver on our purpose. 

Creating a great place to work
 › 73% employee participation rate in VoT survey 
 › Employee engagement score of 66 is in line with 

global trends

Diverse talent
 › 31% female workforce (2021: 31%)
 › 84% ACI in junior management and 60% at top 
management (2021: 63% junior and top 
management)

For more detailed disclosure on our sustainability and ESG performance, please see the Tiger Brands sustainability report 2022, 
available at:

www.tigerbrands.com/sustainability/reporting

We are committed to enabling consumers to 
improve their health and wellbeing by providing 
food products that are more nutritious and 
affordable, developing best-in-class nutritional 
standards, and leveraging our brand and 
marketing activities to promote consumer 
nutrition.

We will improve the livelihoods of thousands  
of people by providing opportunities across our 
value chain for inclusive economic 
participation, including the provision of 
financial and non-financial support to 
black-owned and black women-owned 
enterprises and smallholder farmers, through 
our supplier and farmer development 
programmes, and preferential procurement 
policies. In addition, we contribute  
at least 1,5% of net profit after tax annually, 
towards socio-economic development activities 
that promote sustainable thriving communities.

We will improve our environmental 
performance by implementing innovative 
solutions that optimise energy and water 
consumption in our operations, reduce the 
negative impacts of packaging, and minimise 
waste, effluent and emissions. We are 
exploring opportunities for circular economy 
initiatives that stimulate sustainable economic 
opportunities, as well as leveraging our brand 
and marketing to inspire positive behaviour 
change in consumers.

2030 targets
 › Empowering Good Nutrition choices for 
100 million African consumers annually
 › 75% of our food basket meeting EWLW 

standards

OUR 2022 PERFORMANCE

20 community enterprises

2030 targets
 › Create 4 000 new jobs 
 › Support 1 000 black enterprises and  
 › ESD fund of R400 million through 
 › 50% of total procurement spend on black 
and black women-owned suppliers
 › 100% of products ethically sourced

partnerships

sites from renewable sources

2030 targets
 › 65% of electrical energy at manufacturing  
 › Energy and water intensity reduced by 30% 
 › 45% reduction in GHG emissions (scope  
 › Zero waste to landfill at all sites 
 › 50% reduction in food waste produced
 › 100% of plastic packaging is recyclable/
 › Total plastic packaging (volume) to contain  

compostable

1 and 2) 

at least 50% recycled plastic

model 

farming sector

(2021: R85 million)

Enterprise supplier development
 › R104 million ESD (Dipuno) Fund  
 › 67 farmers supported under aggregator 
 › 271 permanent jobs created in small-scale 
 › R54 million spend on agricultural projects 
Preferential procurement (PP) 
 › R14 billion spend with B-BBEE-verified 
 › R7 billion spend with black-owned 
enterprises (2021: R5 billion)
 › R5 billion spend with black women-owned 

suppliers (2021: R14 billion)

enterprises (2021: R4 billion)
Broad-based black economic 
empowerment (B-BBEE) 
 › B-BBEE Level 2 (2021: Level 2)
Socio-economic development
 › R26 million total SED spend (2021:  
 › 58 048 reached through Family Food 
 › 300+ schools reached through EduPlant

R23 million)

programme

(scope 1) GHG emissions 

Climate and energy 
 › 13% (YoY) reduction in absolute direct  
 › 13% (YoY) reduction in GHG emissions 
 › 7% (YoY) reduction in absolute energy use
 › 8% (YoY) reduction in electrical energy 

intensity 

intensity

Water
 › 8% (YoY) reduction in absolute water use 
 › 7% (YoY) reduction in water-use intensity
Waste
 › Waste reduction projects at site level, 
diverting organic waste from landfill to 
animal feed

intensity

 › 32% (YoY) reduction in waste to landfill 
 › 70% of plastic packaging is recyclable 
 › Working through CGCSA on industry 
food-waste reduction framework 

product innovations launched

More nutritious products
 › Various new nutritious and affordable  
 › Micronutrient enrichment across >30%  
 › Product lifecycle management system  

of portfolio 

baseline launched
Nutritional standards
 › Introduced three-tier nutritional 
categorisation of our products
Consumer health awareness
 › R76 million spent on marketing health and 
nutrition products; 10,2% of total marketing 
spend

 › KOO TV show promoting fruit and vegetable 
consumption continued for second season
 › R3,3 million EWLW spend
Food labelling
 › 100% adherence to EWLW and Be-Nutrient- 
 › Continue to support clean-label pouches 

Wise standards 

through new Purity fruit products

Nutrition-led CSI
 › Initiated Isondlo, a R42 million nutrition  

programme supporting 10 000 food-insecure 
children (five years of age and younger) and 
their families, with monthly food hamper for 
nine months

 › Tiger Brands Foundation serves its  

100 millionth meal

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur performanceOur governanceOur businessOverviewOur strategyCHIEF FINANCIAL 
OFFICER’S REVIEW

DEEPA SITA CHIEF FINANCIAL OFFICER

The year under review can be characterised as a year of 
two halves. The first half was impacted by a lag in recovering 
unprecedented and unanticipated levels of cost inflation. 
This was compounded by certain supply constraints as a 
consequence of global and local supply chain challenges 
and industrial action at Snacks & Treats and Bakeries. 
The second half performance, despite a continuation 
of the cost and supply challenges, exacerbated by prolonged 
periods of loadshedding, reflects the effective implementation 
of category specific margin recovery initiatives, as well as the 
execution of specific initiatives in Bakeries, Snacks & Treats 
and Exports. In addition, the Deciduous Fruit business 
benefited from improved global fruit pricing and a weaker 
exchange rate.

TOTAL REVENUE FROM CONTINUING OPERATIONS 
INCREASED BY 10% TO R34,0 BILLION, DRIVEN BY 
PRICE INFLATION OF 11% AND A MARGINAL 
OVERALL VOLUME DECLINE OF 1%. 

Volume growth in Exports and International was offset by volume declines 
in the Domestic Business, primarily attributable to Milling and Baking, 
Snacks & Treats, and Baby, as well as Home and Personal Care. These 
volume declines were partially offset by good volume growth in Rice, 
Beverages, Groceries, and Out of Home. 

Although slightly lower than previously guided, cost-saving initiatives and 
supply chain efficiencies continued to make a positive contribution to 
the results. Together with further progress in revenue management, 
this resulted in the overall gross margin being maintained at to 30,3% 
relative to the prior year (excluding the impact of the product recall and civil 
unrest). Group operating income (before impairments and non-operational 
items) increased by 53% to R3,4 billion. Operating income for the current 
period includes insurance proceeds of R52 million in respect of last year’s 
product recall and R166 million in respect of the civil unrest, which occurred 
in July 2021. Last year, the group’s operating income was impacted by 
once-off costs related to the product recall (R647 million) and civil unrest 
(R85 million). Excluding the pre-tax impact of these costs as well as the 
benefit in the current period of the insurance proceeds as referred to above, 
operating income increased by 10% compared to the prior year whilst group 
operating margin remained unchanged at 9,6%. 

Income from associates increased by 
38% to R478 million. Good underlying 
trading performances from Carozzi 
and National Foods were augmented 
by a profit on disposal of an associate 
investment in National Foods and 
favourable currency translation gains 
at Carozzi. 

Net financing costs for the year 
amounted to R75 million compared to 
R54 million last year. This was due to 
higher average debt levels and higher 
interest rates compared to the prior 
year. Debt during the year was 
impacted by higher raw material 
inventory levels and the impact of the 
share buy-back programme. A net 
foreign exchange gain of R46 million 
resulted from the translation, in the 
current year, of foreign currency cash 
balances at a weaker average 
exchange rate, while last year there 
was a net foreign exchange loss of 
R9 million due to the strengthening 
of the rand against major currencies.

www.tigerbrands.com

The group’s effective tax rate before 
impairments, fair value losses, 
non-operational items and income 
from associates, increased slightly 
to 29,4% from 29,1% last year. 

The share buy-back programme 
amounting to approximately 
R1,5 billion, which was executed during 
the year, reduced the weighted average 
number of shares in issue by 1,9% to 
162 552 439. 

Earnings per share (EPS) from 
continuing operations increased 
by 65% to 1 762 cents (2021: 
1 070 cents), while headline earnings 
per share (HEPS) from continuing 
operations increased by 51% to 
1 702 cents (2021: 1 127 cents). 
Excluding both the impact of the 
product recall and civil unrest in the 
prior year, as well as the benefit of the 
related insurance recoveries in the 
current year, HEPS from continuing 
operations increased by 11%. 

EPS from total operations increased 
by 54% to 1 762 cents (2021: 
1 142 cents). Similarly, HEPS from 
total operations increased by 51% to 
1 702 cents (2021: 1 127 cents). 

Differing performance across 
our divisions
This year we saw mixed performance 
across our divisions, with continued 
solid performances in Rice, Beverages, 
and Groceries, and pleasing volume 
growth in Exports, International and Out 
of Home, offset by volume declines in 
other areas of our domestic business. 

In Grains, revenue benefited from price 
increases across the Milling and Baking 
segments, and a strong volume 

performance in Rice. Operating income 
generated by the wheat-to-bread value 
chain was significantly higher than in 
the first half although flat on the second 
half comparative period and therefore 
the full year performance reflects the 
significant decline reported at the 
end of the first half. The improved 
performance of the value chain in 
the face of both pricing pressure and 
significant cost escalations, reflects 
the impact of a refreshed leadership 
and management team in executing 
on initiatives aimed at driving volume, 
price/volume management, quality 
and internal efficiencies. Volume 
performance has been pleasing with 
the double-digit declines of the first 
quarter reversed with solid growth in 
volume achieved in the fourth quarter. 
Our sorghum-based breakfast and 
beverages business delivered a muted 
performance, impacted by supply 
challenges and lower demand. 
Although our Jungle and Pasta 
businesses delivered solid revenue 
growth, profitability was impacted by 
higher input and distribution costs, 
and sub-optimal factory performance.

Within Consumer Brands, all 
segments delivered top-line growth with 
a particularly strong performance from 
Out of Home in line with increased 
post-lockdown demand. Groceries 
benefited from innovation, particularly 
in cost-competitive value packs and 
price-pack solutions for value-seeking 
consumers. Snacks & Treats recorded 
a strong second-half recovery following 
supply challenges in the first half due 
to labour disruptions and low opening 
inventory levels, while Beverages 
operating income was impacted by 
higher raw material costs, ingredients, 
and packaging inflation. 

Home and Personal Care’s top line 
was unable to recover from a poor start 
to the year, with unfavourable weather 
conditions impacting category demand 
for pesticides, compounded by 
increased raw material and packaging 
costs.

We saw a pleasing turnaround 
in performance in Exports and 
International, driven primarily by 
an improved performance from the 
Deciduous Fruit business, which 
benefited from higher international fruit 
prices, favourable exchange rates, and 
improved volumes. We are continuing 
to engage with affected stakeholders 
to identify mutually beneficial solutions 
regarding the future of our deciduous 
fruit business, Langeberg and Ashton 
Foods (LAF). We have reopened the 
sale process together with our advisers 
and will continue to operate the 
business through to the end of the 
current season in May 2023. Elsewhere, 
Chococam’s revenues increased by 
10%, off the back of volume growth 
and price inflation, reduced by an 
unfavourable foreign currency 
translation. Volumes were driven by 
optimal pricing strategies, an improved 
distribution network in key markets and 
market share gains in chocolate.

Further details are provided in the 
operational review. 

Cash flow and capital 
expenditure 
Continued investment in working capital 
due to increased stock holdings, 
particularly on raw material purchases 
as well as due to the rebuilding of 
inventory levels at Groceries and 
Snacks & Treats, resulted in cash 
generated from operations declining  

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CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

to R2,6 billion from R4,0 billion in FY21. 
This is line with the strategy to carry 
higher stock levels to ensure continuity 
of supply due to ongoing global and 
local supply chain disruptions. The level 
of investment is further exacerbated by 
the unprecedented levels of inflation 
over the past year. Capital expenditure 
for the year amounted to R961 million 
(2021: R1,0 billion), while the cash 
position was further impacted by the 
completion of the general share 
buy-back programme. The group 
ended the period in a net cash position 
of R143 million (2021: R2,2 billion). 

Share buy-back programme
As previously disclosed, the board 
approved a share buy-back programme 
to return cash to shareholders over and 
above ordinary dividends.

In line with the general authority granted 
by shareholders for the company to 
acquire shares from its shareholders, 
the buy-back was limited to 5% of the 
issued share capital of Tiger Brands. 
On 20 July 2022, the company 
completed the repurchase up to the 
limit of the general authority, acquiring 
9,49 million shares at a total cost of 
R1,5 billion. All the shares repurchased 
have been cancelled. 

Given the company’s ungeared 
balance sheet and in the absence of 
any significant or imminent corporate 
activity, the board will continue to 
consider a share buy-back programme 
as part of its capital allocation 
deliberations.

Final ordinary dividend
The company declared a final ordinary 
dividend of 653 cents per share for 
the year ended 30 September 2022. 

Together with the interim dividend of 
320 cents per share, this brings the 
total dividend for the year to 973 cents 
per share, a 18% increase relative to 
last year. In calculating last year’s total 
dividend, HEPS was adjusted to 
exclude the costs of the product recall 
and the civil unrest. This year, the 
company’s dividend policy of 1,75x 
cover was applied to HEPS, inclusive of 
insurance proceeds received in respect 
of these events.

potentially available within our 
procurement and logistics activities. 

In response to the constrained 
consumer environment, we have 
accelerated value-led innovation and 
renovation including price-pack 
architecture solutions across key 
segments of the portfolio. In addition, 
we have various initiatives with 
customers aimed at strengthening 
our position at the point of purchase. 

Shareholders are referred to the 
accompanying dividend declaration 
for further details. 

Outlook
The year ahead is likely to remain 
challenging. Persistently high 
unemployment and inflation levels 
together with higher interest rates, 
will place further pressure on over-
extended consumers. In addition 
to local and global supply chains 
remaining volatile, our cost base is 
sensitive to rand weakness as well as 
higher commodity prices whilst the cost 
of mitigating the regular occurrence of 
loadshedding is significant. This will 
require ongoing agility and judicious 
price/volume management in the face 
of a challenged consumer. 

To this end, the progress made over the 
last three years in terms of stabilising 
the core and building a solid foundation 
for growth will help facilitate the agility 
required. Significant investments were 
made in technology and digital 
capabilities, which will help drive 
operational efficiencies, increase 
automation, improve data analytics, 
and drive revenue management 
initiatives. In addition, there are further 
cost-saving opportunities that are 

While the performance this year is 
encouraging and provides forward 
momentum as well as internal 
confidence, there is still much work 
to be done to deliver the group’s full 
potential. We are confident in our 
strategies and our focus for the 
foreseeable future remains on relentless 
and flawless execution. 

Appreciation
Albeit a challenging year, we have 
made meaningful progress on many 
initiatives that will benefit the group 
going forward. I wish to thank Noel, 
and my colleagues on the executive 
committee, the audit committee and 
the board, for their support and 
guidance. I also wish to thank the 
finance department for their dedication 
and support. Finally, thank you to our 
shareholders for their investment and 
meaningful engagement. 

Deepa Sita 
Deepa Sita
Chief financial officer

1 December 2022

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OPERATIONAL REVIEW
GRAINS

OVERVIEW
Revenue in Grains increased 
by 6% to R15,5 billion, 
reflecting average price 
inflation of 9%, offset by 
overall volume declines of 3%. 
Operating income recorded a 
marked recovery in the second 
half driven by all segments 
except Maize. Despite this, it 
was not enough to offset the 
poor first-half performance, 
with the full-year operating 
income ending 7% lower at 
R1,3 billion. 

Revenue in Milling & Baking 
increased by 5% to 
R10,6 billion, influenced by 
price inflation of 16% and an 
overall volume decline of 11%. 
Bakeries benefited from the 
planned volume recovery 
initiatives in the second half, 
driven primarily by top-end 
retail, while the performance 
in the general trade gained 
encouraging momentum. 
Despite an improved volume 
performance in the second 
half, this was not enough to 
offset the poor start to the 
year. In addition, price 
increases and cost reduction 
initiatives were insufficient to 
counter the significant impact 
of higher fuel costs and raw 
material inflation. Maize’s 
performance was adversely 
impacted by continued volume 
pressure as well as volatile raw 
material prices. This was 
compounded by the effect of 

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58

FINANCIAL HIGHLIGHTS

Revenue

Operating income

Operating margin

Up 6%
R15,5bn

2021: R14,6 billion

Down 7%
R1,3bn

2021: R1,4 billion

8,2%

2021: 9,4%

higher conversion costs driven by 
increased generator utilisation amid 
excessive loadshedding and power 
outages. The sorghum-based breakfast 
and beverages business delivered a 
muted performance, impacted by 
supply challenges and lower demand. 
Overall, Milling & Baking’s total 
operating income declined by 21% 
to R803 million. 

Revenue in Other Grains grew by 9% 
to R4,9 billion and operating income 

increased by 33% to R469 million, 
largely as a result of Rice’s significantly 
improved performance. Although the 
Oat-based breakfast (Jungle) and 
Pasta businesses delivered solid 
revenue growth, higher raw material 
and distribution costs, as well as 
sub-optimal factory performances, 
adversely impacted profitability. 
Volumes in Rice benefited from 
category deflation relative to other 
carbohydrates as well as successful 
brand and customer initiatives. 

LOOKING AHEAD

Focus on supporting innovations  
in wheat category 

Continued focus on volume/value in 
bread to remain agile

Continued focus on cost savings  
and efficiencies 

Various customer and shopper 
campaigns in the pipeline  
to drive volume growth 

Continued investment in pasta plant  
to improve quality and build equity

Improve product mix and availability  
of pasta and Jungle RTE ranges

www.tigerbrands.com

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OPERATIONAL REVIEW CONTINUED

CONSUMER BRANDS*

OVERVIEW 
Within Consumer Brands, all 
segments delivered top-line 
growth, with a particularly 
strong performance from Out 
of Home as the business 
recovered in line with post 
lockdown demand. Groceries 
also recorded strong revenue 
growth and benefited from 
new product innovations. 
Snacks & Treats produced a 
strong second-half recovery 
following supply challenges in 
the first half due to labour 
disruptions and low opening 
stock levels. Overall, revenue 
in Consumer Brands increased 
by 12% to R12,4 billion. 
Operating income increased 
by 25% to R1,4 billion, 
attributed primarily to strong 
second-half recoveries in 
Snacks & Treats, as well 
as sustained strong 
performances in Groceries, 
Beverages and Out of Home. 
Baby recorded a marginal 
improvement in operating 
income. 

Groceries delivered a strong 
top-line performance, growing 
revenue by 15% to R6,4 billion, 
driven primarily by price 
inflation of 11%, while total 
volumes increased by 4%. 
Despite significantly higher 
selling prices, volumes 
benefited from innovation and 
support from top-end retailers, 
as well as growth in the 
wholesale channel. Core 
offerings benefited from 
cost-competitive value packs 
and price-pack solutions for 
value-seeking consumers, 

*  Excludes the impact of product recalls.

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60

FINANCIAL HIGHLIGHTS

Revenue

Operating income

Operating margin

Up 12%
R12,4bn

2021: R11,1 million

Up 25%
R1,4bn

2021: R1,1 billion

11,1%

2021: 10,2%

resulting in market share gains across 
most segments. Volumes were further 
supported by distribution gains on 
product innovations such as canned 
fish. The improved top line, together 
with ongoing efficiency improvements, 
logistics savings, optimal promotional 
activity and revenue management 
benefits, resulted in operating income 
increasing by 51% to R597 million. 

Revenue at Snacks & Treats 
increased by 4% to R2,4 billion, 
supported by price inflation of 8% less 
an overall volume decline of 4%. 

Revenue in the second half increased 
by 24% following industrial action in the 
first quarter of the financial year which 
adversely impacted sales and inventory 
levels going into the peak Easter 
season. A particularly strong 
performance was delivered in the 
second half across the portfolio with 
distribution gains in the general trade 
supporting recovery. Operating income 
increased by 12% to R263 million due 
to a favourable product mix, while the 
factory benefited from increased 
throughput as inventory levels were 
restored in the second half. 

Beverages’ revenue increased by 
11% to R1,8 billion, supported by 
volume growth of 5% and price inflation 
of 6%. Volume growth was driven by 
concentrates in the first half of the year 
as a result of price pack innovation in 
Oros, a strong performance from 
sports drinks (Energade) and improved 
distribution of the full ready-to-drink 
flavour range. Despite a meaningful 
recovery in second half profitability 
relative to last year, operating income 
for the full year increased marginally to 
R269 million, mostly due to the impact 
of higher raw material costs and 
packaging inflation.

Revenue growth of 4% to R1,1 billion in 
the Baby segment was driven by price 
inflation of 11%, offset by volume 
declines of 7%. Volumes are reflective 
of lower demand across the jar and 
pouch segments within the nutrition 
portfolio, particularly in the second half 
of the year. Operating income increased 
by 3% to R147 million, with the benefit 
of improved factory efficiencies being 
partially offset by an unfavourable 
product mix. Once-off costs related to 
the precautionary recall of certain 
baby powder products amounted to 
R16 million, and largely comprise the 
cost of the affected stock that has been 
written off, as well as the logistics costs 
of the recall. 

LOOKING AHEAD

Groceries 
–   Partner with procurement and logistics to 

deliver further savings 

–   Further manufacturing platform efficiencies 
–   Fast-track innovation and value  

proposition focus 

–  Execution of new peanut butter site

Beverages 
–  Optimisation of operating model to reflect seasonal  

nature of business 

–  Drive innovation execution 
–  Cold availability rollout 
–  Focus on combo deals throughout winter to mitigate  

volume regression 

–  Relentless focus on efficiencies and continuous  

improvement to mitigate cost push

Snack & Treats 
–   Fixing and optimising the supply chain remains a priority 
–  Revenue management to improve promotional ROI  
and inform strategic pricing relative to consumer  
need state and relative product positioning 

–  Drive innovation via strategic partnerships

Baby 
–  Continued brand investment 
–  Optimal revenue and portfolio management to hold 

share in nutrition 

–  Relentless focus on cost management to remain 

competitive on shelf

–  Innovation will continue to focus on functional 

and taste benefits

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OPERATIONAL REVIEW CONTINUED

HOME AND PERSONAL CARE (HPC)

EXPORTS AND INTERNATIONAL

OVERVIEW 
Overall revenue in HPC 
declined by 5% to R1,9 billion, 
primarily due to lower volumes 
in the pesticides segment 
within Home Care. This, 
together with a significant 
cost-push, resulted in 
operating income declining 
by 29% to R308 million.

Personal Care’s revenue 
increased by 4% to 
R672 million as a result of 
price inflation of 12%, offset 
by volume declines of 8%. 
Despite improved profitability 
in the second half, significant 
increases in ingredients and 
packaging costs, as well as an 
adverse product mix, resulted 
in operating income declining 
by 66% to R16 million. 

Home Care was unable to 
recover from a poor start to 
the year as unfavourable 
weather conditions impacted 
category demand for 
pesticides. Revenue declined 
by 9% to R1,2 billion, due to 
17% lower volumes, offset by 
price inflation of 8%. Lower 
volumes, together with higher 
raw material and packaging 
costs, resulted in operating 
income declining by 24% to 
R292 million.

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Campho r

FINANCIAL HIGHLIGHTS

Revenue

Operating income

Operating margin

Down 5%
R1,9bn

2021: 2,0 billion

Down 29%
R308m

2021: 433 million

16,6%

2021: 22,2%

LOOKING AHEAD 

Price management  
to protect margin 

Continued focus on  
factory efficiencies 

Execution of key capex projects: 
warehouse upgrade and aerosol 
replacement project

Successfully deliver innovation 
focusing on functional benefits

OVERVIEW 
Total revenue for Exports and 
International increased by 
19% to R4,3 billion, with total 
operating income increasing 
to R350 million (2021: 
R96 million). This was primarily 
driven by an improved 
performance from the 
Deciduous Fruit business, 
which benefited from higher 
international fruit prices and 
improved volumes, resulting 
in revenue increasing by 32%. 
In addition, this business 
recorded operating income of 
R26 million, driven by higher 
volumes and favourable 
exchange rates due to the 
weaker rand, compared to an 
operating loss of R147 million 
incurred in the prior year.

The Exports business grew 
revenue by 14% following 
improved sales of powdered 
soft drinks and seasoning 
into key export markets in 
the second half. Operating 
income increased significantly 
to R143 million (2021: 
R71 million) due to better 
realisations, increased factory 
efficiencies, improved stock 
management and a favourable 
product mix.

Chococam’s revenue 
increased by 10% to 
R1,1 billion (14% in local 
currency), comprising 7% 
volume growth and 7% price 
inflation, reduced by an 
unfavourable foreign currency 
translation movement of 4%. 
Volumes were driven by the 
implementation of optimal 
pricing strategies and 
packaging solutions, an 
improved distribution network 
in key markets and market 
share gains in chocolate. 
Operating income in rand 
terms increased by 5% to 
R181 million. 

FINANCIAL HIGHLIGHTS

Revenue

Operating income

Operating margin

Up 19%
R4,3bn

2021: R3,6 billion

Up 265%
R350m

2021: R96 million

8,2%

2021: 2,7%

LOOKING AHEAD
LOOKING AHEAD

Business stabilised

Newly appointed executive 
to drive growth agenda

Re-opened sale process  
for Deciduous Fruit while 
reviewing all options  
for sustainability

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GOOD GOVERNANCE

INDEPENDENCE

Independence

BOARD DEMOGRAPHICS

Age

Gender

Nationality

BOARD TENURE

Tenure

10

Independent 
non-executive 
directors

2

Executive

3

3

6

7

5

8

4

3

7

3

2

40 – 49 years

50 – 59 years

60 – 69 years

Women

Men

Black

White

Non-South African

0 – 3 years 

3 – 6 years 

6 – 8 years

Board composition
The board comprises 12 directors,  
most of whom are non-executive  
directors. Appointments to the board  
are conducted through a formal and 
transparent process supported by the 
nomination and governance committee 
in line with the policy on appointment 
to the board of directors and board 
diversity requirements in terms of the 
group diversity policy.

In 2022, the board was further  
strengthened by the appointment  
of Frank Braeken on 1 April and  
Lucia Swartz on 1 June.

Maya Makanjee and Mark Bowman  
retired from the board on 31 December 
2021 and 16 February 2022 respectively, 
after serving on the board for more  
than nine years.

Separation of powers 
The board is led by the independent 
chairman, Geraldine Fraser-Moleketi,  
whose role and functions are clearly  
defined and separate from that of  
the CEO, Noel Doyle. The board  
charter sets out a clear division of 
responsibilities and authority at board  
level, providing that no individual  
director has unfettered powers  
of decision making or influence  
over the board, which allows for  
participative decisions.

Board independence
The board assessed the independence  
of the non-executive directors against  
the criteria set out in King IVTM as well  
as the provisions of the JSE Listings 
Requirements and considered them  
to be independent.

Board induction
New directors to the board undergo an 
induction programme. The programme 
comprises a briefing on essential board 
and company information, including 

governance structures; laws and 
regulations affecting the business, as 
well as business performance. This is 
supplemented with visits to our 
manufacturing sites.

Sessions are scheduled with board  
and committees’ chairs, key executives 
and the company secretary.

Board and committee 
evaluations
This year, we commissioned an 
independent external effectiveness 
review that assessed the board’s  
overall performance in 2022.

The board is effective in leading the 
current business and has opportunities 
to shift towards a more future-focused 
approach. This includes having greater 
exposure to the second level of 
management, enabling improved 
succession planning. Improvement 
plans are being developed to close 
identified gaps. 

Board committees’ composition 
and responsibilities
The board has delegated certain of  
its functions to committees to assist  
it in meeting its oversight responsibilities 
in line with the board charter. The board 
charter and board committee terms of 
reference are reviewed annually to 
ensure they remain relevant and aligned 
with the requirements of King IVTM, the 
Companies Act and governance best 
practice.

The chairs of board committees  
provide feedback to the board on the 
key deliberations and decisions taken 
by the committees.

During the year under review  
each committee executed its  
key responsibilities and the board  
is satisfied that the committees 
functioned in line with their respective 
terms of reference.

www.tigerbrands.com

BOARD FOCUS AREAS IN 2022

Quarter 1

Quarter 2

Approved revised group delegation 
of authority

Approved the execution of the share 
buy programme 

Approved appointment of external 
auditors Deloitte & Touche

Approved the group’s financial results for 
the year ended 30 September 2021

Approved the company’s suite of 
reporting publications

Considered and agreed the directors 
to be put forward for re-election and 
appointment to the audit committee 
at the AGM

Reviewed ESG matters, and climate 
change approach and sustainability 
reporting

Considered Rest of Africa strategy 
and operating model

Considered the succession planning 
and approved the appointment of new 
directors

Considered updates on corporate 
aspects such as the status of significant 
strategic actions underway, key risk 
matters, as well as the competitor and 
shareholder landscape

Quarter 3

Quarter 4

Considered regular updates on the 
group’s performance, strategic priorities, 
interim financial results and forecasts 

Approved the group’s financial results for 
the six months ending 31 March 2022

Approved the group’s budget for the 
2023 financial year 

Reviewed and approved the group’s 
strategy, in line with the company’s 
strategic pillars

Considered the future of the Deciduous 
Fruit business in the context of its 
business model, portfolio fit and returns 

Considered the macro-economic and 
operating environments in relation to Tiger 
Brands’ performance and prospects

Considered the capital expenditure 
requirements for the culinary business

Considered Snacks & Treats portfolio, 
including the chocolate turnaround 
strategy and innovation initiatives

Received training on JSE-related 
continuing obligations and disclosure 
requirements

Reviewed the bakery business priorities 
and progress achieved in respect of each 
priority

Considered the benchmarking exercise 
on product safety and quality, including 
improvement opportunities, process 
capabilities and operational opportunities

Attended a site visit at beverages plant

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PROTECTING VALUE THROUGH GOOD GOVERNANCE CONTINUED

SOCIAL, ETHICS AND 
TRANSFORMATION 
COMMITTEE

Members

TE Mashilwane1 
(chairman) 

MO Ajukwu2

NP Doyle

GA Klintworth

M Makanjee3

M Sello

Attendance  
at meetings

3/3

1/1

3/3

3/3

1/1

3/3

1   Appointed as chairman  
  2 January 2022.
2   Appointed as member  
  1 April 2022.
3    Resigned as member and  

chairman 31 December 2021.

RISK AND 
SUSTAINABILITY 
COMMITTEE

Members

M Sello (chairman) 

MO Ajukwu

FNJ Braeken1

CH Fernandez

GA Klintworth1

GJ Fraser-Moleketi

OM Weber

Attendance  
at meetings

3/3

3/3

2/2

3/3

2/2

3/3

3/3

1    Appointed as member  

1 April 2022.

Mandate

Key focus areas in 2022

The committee fulfils the statutory duties as 
set out in Regulation 43 of the Companies 
Act, has oversight of and report on 
organisational ethics, responsible corporate 
citizenship, sustainable development and 
stakeholder relationships, and assists the 
board in facilitating and supporting the 
development of transformation objectives, 
ensuring that the corporate culture is 
supportive of the approach and monitoring 
and reporting actual performance against 
these objectives. 

As part of embedding an ethical culture, 
monitored the implementation of the new 
electronic declaration system 

Monitored the ESG agenda, including  
ESG performance and reporting 

Monitored progress towards enhancing the 
company’s culture including embedding the 
approved diversity and inclusion strategy

Approved the ethics investigation framework 

Accelerated the development of diverse 
talent succession pipeline

Considered and supported socio-economic 
development initiatives aimed at uplifting  
the livelihoods of communities where  
Tiger Brands operates

Monitored implementation of improvement 
plans in respect of skills development, 
employment equity and preferential 
procurement 

Monitored stakeholder engagement activities

Mandate

Key focus areas in 2022

The committee assists the board in its 
oversight of the management of risk and  
risk governance in the group.

Evaluated and monitored key risks and the 
overall business risk profile and response 
plan to address the risks appropriately

Ensured maturity and effectiveness of 
enterprise risk management processes and 
continuously monitored the implementation 
of the risk management plan

Considered the combined assurance plan 
and reviewed its implementation

Monitored the ESG agenda, including 
sustainability performance

Considered the IT governance framework, 
including cyber security and data architecture

Monitored the business insurance profile and 
insurance claims underway

Monitored the safety, security, health and 
environment activities of the group 

Monitored the quality performance and the 
maturity of quality management systems

www.tigerbrands.com

AUDIT  
COMMITTEE

Members

CH Fernandez 
(chairman)

FNJ Braeken1

M Sello

DG Wilson

Attendance  
at meetings

3/3

1/1

3/3

3/3

1    Appointed as member  

1 April 2022.

NOMINATION  
AND GOVERNANCE 
COMMITTEE

Members

GJ Fraser-Moleketi 
(chairman)

MJ Bowman1

M Makanjee2

TE Mashilwane3

LA Swartz4

OM Weber3

DG Wilson

Attendance  
at meetings

7/7

2/2

1/1

2/2

0/0

2/2

7/7

1    Resigned as member  
16 February 2022.
2    Resigned as member  
31 December 2021.
3    Appointed as member  

1 April 2022.

4    Appointed as member  
1 September 2022.

Mandate

Key focus areas in 2022

The committee primarily oversees the  
integrity of the company’s financial reporting, 
monitors the strength of internal financial 
controls and ensures the effectiveness of 
assurance services and functions, with 
particular focus on combined assurance 
arrangements, including external assurance 
service providers, the finance function  
and internal audit.

Considered the appointment of external 
auditors and monitored the transition for  
the rotation of external audit firms

Continuously evaluated the internal financial 
reporting controls 

Considered group tax matters

Considered the accounting treatment  
of significant matters in the group

Evaluated the integrity and effectiveness  
of the financial and non-financial reporting

Considered the group’s impairment 
assessments

Reviewed the going concern assumptions, 
solvency and liquidity testing and the 
proposed dividend consideration

Assessed the suitability of the finance function, 
internal auditors and external auditors

IT resilience and cyber security

Mandate

Key focus areas in 2022

The committee assists the board in  
ensuring performance of the board, its 
committees and directors. It reviews the 
composition of the board and its committees 
and recommends suitable candidates to fill 
vacancies on these governance structures, 
ensures the implementation of Tiger Brands’ 
succession plans, and reviews continuous 
development programmes for directors.

Evaluated the board composition  
to ensure it appropriately reflects the 
required skills set and diversity

Recommended the commission of  
external board effectiveness assessment 

Monitored the implementation of the group 
strategy in terms of succession plans and 
talent pipelines for the board, executive 
management and other critical skills

Managed the nomination process  
of candidates for consideration for 
appointment to the board 

Monitored the assessment of the 
performance of retiring directors due  
for rotation in terms of the memorandum  
of incorporation

Monitored progress of board diversity 
targets and was instrumental in achieving 
58% and 60% of female and black 
representation respectively, against  
a target of 50% on both elements

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www.tigerbrands.com

Mandate

Key focus areas in 2022

The committee assists the board in  
ensuring Tiger Brands’ remuneration 
policies and practices are aligned to the 
company’s objectives for value creation  
and are benchmarked to ensure fairness  
and competitiveness in remuneration of 
employees to attract and retain key talent  
and critical skills required to deliver  
business goals and results. 

Approved retention awards for Exco 
members, excluding the CEO

Evaluated the remuneration strategies, 
including policy and practices designed to 
attract, motivate and retain talent, to ensure 
they are linked to the company’s strategy 
and value creation objectives

Approved the 2022 group STI scorecard 

Reviewed and approved the targets relevant 
to the STI scheme and the LTIP in line with 
the relevant scheme rules

Conducted benchmarking process and 
proposed the annual fees for non-executive 
directors

Considered the annual performance 
outcomes of senior management and 
executives and conducted salary reviews 
and monitored wage negotiation processes

Engaged with key shareholders on various 
elements related to remuneration

Mandate

Key focus areas in 2022

This is an ad hoc committee which assists the 
board in assessing investment opportunities 
and divestments in line with the group’s 
strategic objectives.

Assessed the investment opportunities in 
line with the group’s strategic objectives

Considered and recommended the  
share buy-back programme to the board  
for approval, in line with shareholders’ 
approval 

REMUNERATION 
COMMITTEE

Members

DG Wilson 
(chairman)1

MJ Bowman2

GJ Fraser-Moleketi

M Makanjee3

TE Mashilwane4

LA Swartz5

OM Weber4

Attendance  
at meetings

6/6

4/4

6/6

3/3

2/2

0/0

2/2

1    1 Appointed as chairman  

17 February 2022. 

2    Resigned as member and  

chairman 16 February 2022.

3    Resigned as member  
31 December 2021.
4    Appointed as member  

1 April 2022.

5    Appointed as member  
1 September 2022.

INVESTMENT 
COMMITTEE

Members

GJ Fraser-Moleketi 
(chairman)

MJ Bowman1

CH Fernandez2

FNJ Braeken3

TE Mashilwane

OM Weber

DG Wilson

Attendance  
at meetings

5/5

1/1

4/4

0/0

5/5

5/5

5/5

1    Resigned as member  
16 February 2022.
2    Appointed as member  

1 April 2022.

3    Appointed as member  
2 December 2022.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governanceREMUNERATION   
AND PERFORMANCE 

SECTION 1: BACKGROUND 
STATEMENT

Statement from the chairman 
of the remuneration committee
Dear stakeholder
On behalf of the remuneration committee 
(the committee), I am pleased to present 
the 2022 remuneration report which, in 
compliance with best practice reporting 
as recommended by the King IV™* 
Report on Corporate Governance for 
South Africa (King IV™), highlights:
 › Key components of our remuneration 

policy

 › Alignment of our remuneration policy 
with Tiger Brands’ business strategy 
and priorities

 › Implementation of the policy for the 
year ended 30 September 2022 
(FY22).

This year, the Tiger Brands executive 
leadership team has effectively led the 
execution of our six strategic priorities 
to improve business performance, 
and drive growth and innovation while 
proactively navigating prevailing market 
conditions.

Our remuneration outcomes
In line with our people strategy, 
enhancements were made to the 
remuneration strategy, including 
ensuring further alignment of critical 
business key performance indicators 
(KPIs) to measure and reward 
performance against our strategy. 
The remuneration committee approved 
the implementation of a revised short-
term incentive (STI) scorecard that 
drives the achievement of KPIs, while 
maintaining a healthy balance between 
financial, strategic and sustainability 
outcomes.

As a result of historically high turnover 
of executive committee members, 
many years of no STI payments, and 
limited long-term incentive plan (LTIP) 
vesting, the retention risk of executive 
committee members had increased, 
presenting a knock-on effect to the 
stability of the CEO’s strategic and 
operational support team. To this end, 
there was a business need to provide 
executive committee members with a 
value proposition to continue driving 
the turnaround strategy, especially 
since there are signs of traction and 
improved momentum. Motivated by 
the CEO, the remuneration committee 
has thus approved retention awards 
for executive committee members, 
(excluding the CEO). This was a 
once-off award intended to retain 
executives, rather than reward 
performance, and is deemed to 
be in the long-term interest of the 
company. The awards are in line with 
the company’s retention policy; the 
various forms are explained in detail on 
 page 80 of the implementation report.

Looking ahead, the remuneration 
committee approved the inclusion 
of certain ESG metrics in the FY23 
STI scorecard in line with Tiger 
Brands’ sustainable future strategy 
and associated targets (see further 
details on 

 page 75).

Shareholder voting outcomes
The remuneration committee maintains 
strong relationships with stakeholders 
and strives towards high standards of 
disclosure to ensure that there is a clear 
understanding of our remuneration 
policy and practices.

The non-binding advisory votes 
by shareholders over the last 
three years are summarised 
below

% vote 
in favour

Remuneration 
policy
Remuneration 
implementation

February February February

2022

2021

2020

91,55%  89,20% 76,55%

96,94%  82,24% 78,71%

Shareholder engagement
The remuneration committee is 
committed to shareholder engagement 
and will take the following steps if 25% 
or more of total votes exercised by 
shareholders at the upcoming AGM 
are against the remuneration policy 
or implementation report:
 › Tiger Brands will issue a SENS 

announcement requesting 
shareholders to appropriately engage 
on their specific concerns and will 
seek to actively engage with 
dissenting shareholders by inviting 
them to one-on-one meetings, where 
necessary

 › Tiger Brands will consider 

shareholder concerns and report on 
the outcome of the engagements and 
measures taken, in its next integrated 
report.

While the voting outcomes on the 
remuneration policy and the 
implementation report have been 
positive over the last three years, the 
remuneration committee chairman, 
the chief human resources officer 
(CHRO) and investor relations 
proactively conducted a series of 
engagements with key shareholders 
on the following matters:
1.  Retention awards to executive 

committee members, excluding 
the CEO granted in FY22

*  Copyright and trademarks are owned by the Institute of Directors in South Africa NPC and all of its rights are reserved.

70
70

www.tigerbrands.com

while EY provide services to assist 
with the review of the single total figure 
 page 83. The 
of remuneration table on 
committee is satisfied that PwC South 
Africa, KPMG and EY are independent 
and remained objective in providing 
these services.

Voting at the Annual General 
Meeting (AGM)
As required by King IVTM, the 
remuneration policy and 
implementation report that follow, will 
be tabled for separate non-binding 
advisory votes by shareholders at the 
upcoming AGM in February 2023. As 
required by the Companies Act, 
non-executive directors’ fees for the 
coming year will be put to shareholders 
by way of a special resolution.

Achievement of policy 
objectives
On behalf of the committee, I am 
satisfied that the remuneration policy 
is appropriate, and I am confident that 
our remuneration policy has achieved 
the desired outcomes for FY22 and is 
aligned with the company’s strategic 
goals. The remuneration disclosures 
presented in this report have been 
made in compliance with the 
remuneration policy as approved by 
shareholders. No known deviations 
from the remuneration policy have been 
made in the current financial year, other 
than the retention awards made to the 
executive committee, excluding the 
CEO.

Donald Wilson
Chairman – Remuneration committee

1 December 2022

71

 › Benchmarking the total reward of the 
CEO and CFO against a comparator 
group of JSE-listed companies
 › Benchmarking total reward of the 
executive directors and senior 
management against market data 
obtained from the REMchannel 
remuneration survey

 › Benchmarking NED fees against 
a comparator group of JSE listed 
companies

 › Incentivising performance more 

tangibly through the STI and sales 
incentive schemes. The sales incentive 
scheme was implemented in FY22 
and targeted at sales representatives 
and regional customer operations 
managers. The objective is to drive 
an increase in sales

 › Continuously address identified pay 
inequities during the annual salary 
review process by allocating a 
separate income disparity budget 
to address the inequities

 › Continuing to review our reward 

mechanisms and practices with a 
view to introducing innovative reward 
strategies to:
 » Drive winning performance
 » Attract, retain, and motivate key 
and critical talent, core, and 
leadership capabilities

 » Embed the recognition platform 

and practices that improve the way 
we recognise execution excellence, 
agility and consumer-obsession.

External advice provided to the 
committee in FY22
In reviewing our remuneration offering 
to ensure that it is competitive, fair, 
transparent, and responsible, we 
enlisted the services of PwC South 
Africa to assist us with benchmarks 
relating to remuneration of executive 
directors and non-executive directors, 
incentive scheme market practice, 
remuneration trends and survey data. 
KPMG are engaged annually for the 
purpose of auditing STI payments, 

2.  Best practice in terms of 

incorporating ESG metrics into 
executive reward

3.  Best practice with regards to 

minimum shareholding requirements

4.  Best practice in terms of LTIP 

performance conditions, targets 
and structure

5.  General disclosure.

Key focus areas, objectives, 
and activities for FY22
In FY22 the committee undertook the 
following activities:
 › Reviewed the peer comparator group 
for the purposes of non-executive 
director and executive remuneration 
benchmarking

 › Benchmarked the appropriateness 
of the LTIP performance conditions, 
targets and structure

 › Approved the wage negotiation 
mandate for bargaining unit 
employees

 › Approved the salary increase 

mandate for employees on total 
remuneration packages (TRP)
 › Approved the remuneration for 

executive directors and executive 
committee members

 › Approved the STI and LTIP 

performance conditions, targets, 
and weightings in respect of FY23

 › Embedded the STI integrated 

scorecard and LTIP scheme to align 
behaviours with business objectives, 
shareholder interests and drive 
winning performance

 › Recommended for approval to the 
board non-executive directors’ 
(NEDs) fee increases

 › Approved the implementation of 
measures to address identified 
historical pay disparities.

Focus areas for FY23
 › Embedding the STI integrated 

scorecard and LTIP scheme to align 
behaviours with business objectives, 
shareholder interests and drive 
winning performance

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governance 
 
 
REMUNERATION AND PERFORMANCE CONTINUED

SECTION 2: OVERVIEW OF 
REMUNERATION POLICY

The terms of reference are reviewed 
annually.

Remuneration governance
The membership of the Tiger Brands 
remuneration committee consists of 
a minimum of three non-executive 
directors, the majority of whom are 
independent. The CEO is a permanent 
invitee to all meetings and other executives 
may attend the meetings by invitation.

The CEO and nominated invitees are 
not present when matters relating to 
their own remuneration are discussed. 
The group company secretary is the 
secretary of the committee.

The committee meets four times a 
year and, where necessary, additional 
meetings may be held. 

As documented in the remuneration 
committee terms of reference the duties 
and responsibilities of the committee are:
 › Remuneration governance
 › Executive and senior management 
remuneration and performance

 › Non-executive director remuneration.

Fair and responsible 
remuneration
Tiger Brands is committed to a total 
reward offering built on a strong 
foundation of fair and responsible pay 
that is linked to our remuneration 
philosophy of pay-for-performance. 
Salaries are benchmarked annually 
against the REMchannel salary survey 
to ensure that people are remunerated 
fairly and in line with market practices. 
We follow a job grading methodology 
that is consistent and provides a fair 
and accurate job grade, which allows 
for proper salary benchmarking. 

We also use a pay progression model 
to fairly reward employees based on 
performance and market positioning 
that enables the management of 
employees who are significantly below 
and above market rates.

Pay inequities are assessed and adjusted 
during the annual reward review process. 
Employees whose annual TRP are 
below the minimum pay scale are 

assessed and salaries adjusted in line 
with the income disparity mandate. This 
salary adjustment is generally capped 
at a predetermined percentage to limit 
exorbitant increases. Specific focus is 
given to ACI, female and employees in 
roles that require scarce and critical 
skills. 

Tiger Brands’ remuneration 
strategy
The remuneration strategy is aligned 
with the Tiger Brands’ people strategy, 
which is geared to enable the execution 
of the business strategy and accelerate 
business performance.

Our remuneration principles have been 
designed to support the execution of 
the people strategy and are premised 
on our belief that great people and 
great brands are at the core of our 
success. Our reward framework is 
holistic, encompassing the financial 
elements of reward, as well as non-
financial aspects such as recognition, 
development, the work environment, 
culture and challenging work.

REWARD FRAMEWORK

BUSINESS STRATEGY

DEVELOP  
TALENT

INSPIRE WINNING 
PERFORMANCE

EMPLOYEE VALUE 
PROPOSITION

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GREAT PEOPLE 
DELIVERING 
WINNING 
PERFORMANCE

People strategy

www.tigerbrands.com

Our remuneration policy has the 
following key objectives:
 › Strengthen our ability to competitively 
attract and retain talent to enable the 
execution of our strategy

 › Align Tiger Brands’ annual and 

long-term performance to the delivery 
of the strategy

 › Align Tiger Brands’ reward structures 

with shareholder interests
 › Implementation of minimum 
shareholding requirements
 › Motivate and stimulate high 

performance across Tiger Brands 
through competitive short and 
long-term incentives

 › Ensure fair and responsible pay
 › Ensure that reward mechanisms are 
simple and provide line of sight to 
all employees.

We have summarised below the various remuneration elements (guaranteed 
package, short-term incentive and long-term incentive) that Tiger Brands offers at 
different levels of employment (excluding bargaining unit employees):

TRP employees

Anchor point

Benefits

All inclusive salary package plus annual STI based on performance. 
LTIP applicable to grades D and above.

Tiger Brands has anchored its current fixed pay position at the 65th 
percentile of the national market. We aspire to achieve a normal 
distribution around the anchor point based on individual performance, 
talent/potential, experience and in certain instances, tenure. It is 
important to note that guaranteed packages are not automatically 
adjusted to the anchor point. The performance-based increases granted 
in the organisation (including those for executive directors and executive 
committee members) are managed within the overall salary increase 
budget and the pay progression model as discussed below.

Benefits include retirement fund contributions, funeral cover, permanent 
health insurance, death-in-service cover, medical aid contributions and 
travel allowances (where applicable).

Guaranteed package (excluding 
bargaining unit employees)
Description
Guaranteed package (GP) offered to 
people on a total remuneration package 
basis (TRP) comprises base pay, 
allowances, retirement and medical 
benefits. It is reviewed annually based 
on personal performance (KPIs linked 
to individual performance agreements 
(IPA) for each TRP employee which is 
agreed to at the commencement of 
every year), business performance 

(linked to budget), behaviours aligned 
with company values and market 
competitiveness (national and sector 
benchmarks).

Benchmarks
Benchmarking for executive directors 
and non-executive directors is based 
on a comparator group of companies 
and is reviewed on a bi-annual basis. 
The comparator group is determined 
using the closeness metric formula. 
This closeness metric is constructed 

to measure how similar a candidate 
company is to the company and is 
based on:
 › Total assets
 › Turnover
 › Earnings before interest, tax, 
depreciation and amortisation 
(EBITDA).

The comparator group for 2022 has 
changed from 2021 to include more 
manufacturing and food companies, 
which are more relevant to our industry.

Companies included in the 2022 comparator group comprise:

Factor

Survey type

Comparator group*

Executive directors

Bespoke survey
Public data of South African companies listed on the JSE, based on the closeness metric 
is used to determine an appropriate comparator group

The Foschini Group
AVI
Clicks Group
KAP Industrials Holdings

Dischem
Massmart Holdings
Mr Price Group
Pick n Pay Stores

RCL Foods
Oceana
Woolworths
Barloworld
Tongaat Hulett
Libstar

Rest of Exco, senior 
management and below

REMchannel® survey

National and consumer goods 
circles

*  From FY20 the comparator group for executive directors and non-executive directors’ remuneration benchmarking has been merged.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governance 
 
 
REMUNERATION AND PERFORMANCE CONTINUED

2021 comparator group:

Factor

Survey type

Comparator group*

Executive directors

Bespoke survey
Public data of South African companies listed on the JSE, based on the closeness metric 
is used to determine an appropriate peer group

Rest of Exco, senior 
management and below

REMchannel® survey

Aspen Pharmacare Ltd
AVI Ltd
Clicks Group Ltd
Distell Group Ltd

Imperial Holdings Ltd
Massmart Holdings Ltd
Mr Price Group Ltd
Pick n Pay Stores Ltd

RCL Foods Ltd
The Spar Group Ltd
Woolworths Holdings Ltd

National and consumer goods 
circles

*  From FY20 the comparator group for executive directors and non-executive directors’ remuneration benchmarking has been merged.

 › The STI outcomes are determined 

based on a multiple of the on-target 
STI, which comprises three 
performance factors, reflecting the 
three dimensions of performance that 
is expected from employees:
 » A group performance factor 

focused on group financial and 
non-financial metrics

 » A business unit performance factor 
focused on business unit financial 
and non-financial metrics

Calculation

 » An individual performance factor 

focused on individual performance 
objectives and allows for 
differentiation in rewarding high 
performers.

Payment of an STI is subject to the 
overriding condition that the group/
business unit meets or exceeds the 
agreed entry threshold in respect of its 
earnings before interest and tax (EBIT).

Short-term incentive
Description and link to strategy
The primary intention of the STI is to 
improve business performance by 
focusing participants’ attention on 
annual key financial, strategic, 
functional and personal performance 
objectives (KPIs based on a balanced 
scorecard), which are aligned with the 
long-term business strategy for 
sustainable value creation. This drives 
high performance by explicitly creating 
line of sight in linking group, business 
unit and individual performance.

 › All permanent employees on a 

guaranteed package in Paterson 
grades CU and above, are eligible to 
participate

 › The STI is paid annually in cash to 

qualifying people who are employed 
by the organisation on the payment 
date

 › The on-target percentage (as a 

percentage of guaranteed package) 
is benchmarked against the South 
African market to ensure we are 
aligned with market best practice. 
The STI payment is based on 
affordability and on achieving the 
defined objectives

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Pre-determined weightings will be applied to each of the performance factors. In respect of the individual performance factor, 
participants will be rated on a rating scale ranging from 1 (poor performer) to 5 (exceptional performer). The remuneration 
committee has final discretion over the approval of STI payments. 

Target and maximum
In FY23 the following ranges of STI awards will apply to the various categories of people covered by this report:

CEO, CFO, and executive directors
Executive committee members

Other participants (Paterson grades CU to E band)

On-target
percentage
of guaranteed
package
60
60

8,5 to 50

Maximum
of on-target
percentage
200
200

200

Group and business unit performance factors
The underlying values and weightings for each KPI are set and approved by the remuneration committee in advance of each 
year to determine parameters for the STI in the form of a balanced scorecard. Below is the group STI scorecard for FY23 that 
will be applied to the CEO, CFO, executive directors, executive committee members and other participants:

Strategic

objective
Growth1, 2

Strategic
objective

Key performance

weighting

indicator
57,5% Sales volume growth

Brand health

FY23 Innovation NS 
delivery 

FY24 to FY26 Innovation 
pipeline value

EBIT

Overall equipment 
effectiveness  
(factor in waste)

Key
performance
indicator

weighting
5%

7,5%

5%

40%

Threshold

score = 50%
92%

On-target

score = 100%
100%

Stretch

score = 200%
150%

96%

90%

93%

96%

100%

100%

 100%

100%

104%

120%

114%

107%

5% Improvement in overall equipment effectiveness year-on-year

5%

10%

78%

100%

Continuous Improvement (Rm)

89%

100%

Reduction in complaints year-on-year

86%

100%

 10%

Reduction in lost time injuries year-on-year

5%

7,5%

105%

67%

67%

122%

89%

100%

100%

100%

100%

100%

144%

122%

129%

88%

150%

150%

78% 

111%

1  The actual targets have not been provided as they are linked to budget and considered commercially sensitive information.

2  For each of the key performance indicators within growth and efficiency, the targeted percentages for “threshold”, “on-target” and “stretch” represent 

the targeted percentage achievement of the underlying budgeted amounts.

The group, business unit and individual performance weightings applicable to the various employee categories are detailed below:

Employee category
CEO, CFO and executive directors

Executive committee members

Other participants (Paterson grades CU to E band)

Group
80%

80%

Business unit
0%

0%

0% to 40%

40% to 80%

Individual
20%

20%

20%

75

Group performance factor
(0 to 200%)

Efficiency1, 2

10%

STI

Annual  
TRP (GP)

On target 
%

Business unit performance factor
(0 to 200%)

People and 
sustainability1

32,5%

Quality

Individual performance
(0 to 200%)

EBIT THRESHOLD GATEKEEPER

Safety (LTIFR)

Carbon emissions

Talent pipeline

Time to fill 

Vacancy fill

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governanceREMUNERATION AND PERFORMANCE CONTINUED

Long-term incentive plan 
Description
The LTIP is aligned to our reward approach and operating model, taking into consideration the following principles:
 › Strengthen our ability to competitively attract and retain talent to enable the execution of our business strategy
 › Align Tiger Brands’ leadership performance to our long-term strategy and, in particular, to unleashing the power of our 

people objective.

Employees in Paterson grade D and above may be eligible to participate in the annual awards of the LTIP.

The table below provides further details regarding the performance shares (conditional rights to shares) and restricted shares 
(conditional rights) awarded under the LTIP:

Instrument

Performance shares

Restricted shares

Award mechanism

Frequency of awards

Performance multiplier

Calculation of 
award quantum

Vesting

Performance 
conditions applicable to 
performance shares

Performance
shares multiple

Employee category
CEO
CFO
Executive committee members
Senior management and below
 › Awards are generally made once a year in December 

81,3% CEO
81,3% CFO
61,0% Executive committee members
10,6% – 27,7% Senior management and below

Restricted
shares multiple
–
–
–
8,2% – 22,9%
 › Awards are generally made once a year in December  

Employee category

as part of the annual review process

as part of the annual review process

 › A personal performance multiplier is used to modify the 
standard quantum of performance shares and restricted 
shares, based on an individual’s personal sustained 
performance and potential

 › This is based on a 9-box matrix taking performance 

over the last three years into account and a percentage 
ranging from 0% to 150% is applied on award
 › (GP x performance share multiple/share price) x 

 › A personal performance multiplier is used to modify the 
standard quantum of performance shares and restricted 
shares, based on an individual’s personal sustained 
performance and potential

 › This is based on a 9-box matrix taking performance 

over the last three years into account and a percentage 
ranging from 0% to 150% is applied on award
 › (GP x restricted share multiple/share price) x 

performance multiplier

performance multiplier

 › Three-year vesting based on anniversary of award 

 › Three-year time-based vesting based on anniversary 

and achievement of performance conditions

of grant

HEPS growth (weighted at 50%):
 › 0 – less than CPI + GDP
 › 25% vesting (threshold) – CPI + GDP
 › 100% vesting – CPI + GDP +2%
 › 200% vesting (stretch) – CPI + GDP +4%

The HEPS calculation is performed on an annual compound 
basis over the three-year vesting period.

Linear vesting to apply between threshold and stretch.

ROIC – (weighted at 50%):
 › 0 – less than WACC +1%
 › 25% vesting (threshold) – WACC +1%
 › 100% vesting – WACC +2%
 › 200% vesting (stretch) – WACC +5% and above

The measurement will be the average ROIC over the 
three-year vesting period.

Linear vesting to apply between threshold and stretch.

Based on the volume-weighted average price (VWAP) for a 
Tiger Brands share calculated for the 10-trading day period 
ending immediately prior to the date of award/grant.

Based on the volume-weighted average price (VWAP) for a 
Tiger Brands share calculated for the 10-trading day period 
ending immediately prior to the date of award/grant.

Share price

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 » The trust provides bursaries for 
tertiary education to dependants 
of permanently employed black 
people who might not otherwise 
be able to afford this cost.

Dilution
The maximum aggregate number 
of shares that may be acquired by 
participants under the LTIP scheme 
and any other share plan may not 
exceed 5,5 million shares, and for any 
one participant 550 000 shares. 
In determining these limits, shares 
acquired through the JSE and 
transferred to participants are not 
considered. At 30 September 2022, 
the aggregate number of shares that 
may be acquired by participants under 
the various schemes was 2 557 731 
(2021: 2 634 230), which represents 
approximately 1,4% of the number of 
issued ordinary shares. This is in line 
with JSE regulations.

Minimum shareholding policy
We have a minimum shareholding policy, 
where senior executives are expected to 
build up their personal shareholding in 
the company over a specific period. In 
the case of the CEO, the target is 200% 
of guaranteed package while the target 
for executive directors and members of 
the executive committee is 100% of 
guaranteed package. Senior executives 
who were in service when the policy 
was adopted in 2016 have six years to 
build up their shareholding from date of 
adoption. Senior executives appointed 
after adoption have six years to build 
their shareholding from date of 
appointment. They may use any vesting 
LTIs or their own resources to acquire 
these shares.

Exemption from compliance with the 
minimum shareholding requirements
In the case of the minimum shareholding 
requirement not being met, the board 
retains the overriding discretion to:
 › Vary the minimum shareholding 
level or extend the determination 
date for an individual executive 
or the executives as a whole. 
This will only be allowed to apply 
in exceptional circumstances
 › Determine that an executive has 
complied with the policy even if 

the number of shares held by an 
executive does not meet the minimum 
shareholding requirements. Such an 
exemption will only be allowed in 
exceptional circumstances where 
compliance will result in severe 
financial difficulty for an executive or 
prevent an executive from complying 
with an order of a court of law.

Malus and clawback
With respect to malus, if the 
remuneration committee, in consultation 
with the board and/or any committee of 
the board, believes that a trigger event 
has occurred, it has full discretion to 
reduce, in part or whole, unvested 
variable remuneration (ie STIs and LTIs) 
before the end of the vesting or payment 
period. In the case of clawback, it is 
the responsibility of the remuneration 
committee, in consultation with 
the board and/or any committee of 
the board, to implement clawback for 
the whole or portion of vested variable 
remuneration in the event of a trigger 
event occurring over a period of three 
years from the date on which payment 
was made of such vested variable 
remuneration. Trigger events include, 
but are not limited to:
 › Material misstatement of financial 

results

 › Misconduct, incompetence, fraud, 

dishonesty

 › Negligence or material breach of 

obligations to the company

 › Deliberate harm to the company’s 

reputation

 › Material failure of risk management.

Illustrating potential 
remuneration outcomes
The variable pay arrangements 
described above have various potential 
outcomes. These outcomes could be 
from zero (minimum) to the expected 
level of performance outcomes (target) 
to the maximum potential variable pay 
outcomes (capped at the maximum). 
In the illustrations presented on the 
following page, it should be noted that:
 › STI represents the cash component 

of short-term performance

 › LTIP represents the total award of 

performance vesting shares.

77

Historical LTIP information
The following LTIP instruments 
were discontinued. However, eligible 
employees still have exposure to 
these instruments through previous 
allocations, which include:
 › Restricted shares issued as bonus-
matching shares (full value shares 
with a three-year vesting period, 
no performance criteria). The last 
grant of bonus-matching shares was 
made on 6 December 2018. These 
shares have been settled in FY22. 
 › Share appreciations rights (SARs). 
The last allocation of SARs was 
made on 5 June 2019. The SARs 
vest over a five-year period, subject 
to the achievement of the applicable 
vesting criteria, namely real HEPS 
growth (50%) and ROIC (50%). The 
performance measurement of the 
last tranche of SARs will be 
performed in FY24. 

BEE shares
The following two schemes were 
established as part of the company’s 
black empowerment strategy:
 › Tiger Brands Black Managers Trust 

and retain diverse talent

(BMT I)
 » Established in 2005 to attract 
 » Rights allocated – Tiger Brands 
shares. Rights are settled after 
making the required capital 
contributions to BMT I. For all 
rights allocated on or before 
31 July 2010, settlement may take 
place at any time after the initial 
lock-in period, ie, from 1 January 
2015. For all rights allocated after 
31 July 2010, the lock-in date 
varies depending on the date 
of allocation. Periodically, new 
allocations are made to new joiners 
and top-up allocations are made 
to existing participants promoted 
to higher grades out of shares 
that may become available as a 
consequence of forfeitures
 » The scheme made its final 
allocation in August 2022 

 › Thusani Trust

 » Established in 2005 as part of the 

company’s BEE phase I 
empowerment initiative. The trust’s 
resources were enhanced in 2009 
under the company’s BEE phase II 
transaction

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governanceREMUNERATION AND PERFORMANCE CONTINUED

Total remuneration potential for members of executive management for the year ended 30 September 2022
CEO (R’000)

Maximum

 10 400

 12 480

20 800

On-target 

 10 400

6 240

10 400

Minimum

 10 400

 GP

  STI

  LTI

CFO (R’000)

Maximum

6 600

7 920

13 200

On-target 

6 600

    3 960

6 600

Minimum

6 600

12

 GP

  STI

  LTI

Members of executive committee (average) (R’000)

Maximum

5 152

6 182

7 730

On-target 

5 152

3 091

3 865

Minimum

5 152

 GP

  STI

  LTI

12

Executive service contracts
Senior executives are employed full-time under standard agreements, with a notice period of three months. We strive to bind all 
senior executives by a restraint-of-trade agreement. To the extent that executives have access to proprietary business insights 
and intellectual property, Tiger Brands will enforce the agreement should they join a competitor. The restraint comprises a 
three-month notice period or three months’ special leave (paid as a three-month lump sum (based on guaranteed package) 
on termination).

Sign-on and specific retention payments
In exceptional circumstances (mainly for the recruitment and retention of critical and/or scarce talent), Tiger Brands will award 
a sign-on/retention payment which will be subject to the following conditions:
 › Employees remaining in the service of Tiger Brands as a permanent employee for an uninterrupted period of 24 months from 
date of the payment. Should the employee or Tiger Brands decide to terminate the employment relationship for any reason, 
excluding those listed below, before the expiration of 24 months, the employee will be required to repay Tiger Brands the 
full gross amount. There will be no pro rata refunds. Should Tiger Brands terminate the employment relationship because 
of operational reasons (for example, retrenchment or redundancy) or ill health, or if termination occurs as a result of death, 
the employee will not be required to repay Tiger Brands.

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Involuntary termination
(retrenchment, retirement, death)
Paid up to last day of service including notice period, where applicable.

Payments on termination of employment
Remuneration policy
component

Voluntary termination 
(ie resignation)
Paid up to last day of 
service

Guaranteed package

Medical aid

Benefit continues to last 
day of service

Benefit continues up to last day of service. Employees who qualify for 
post-retirement medical aid funding will continue to receive the 
employer contribution with effect from their normal retirement date.

Retirement and risk 
plans

Employer contributions paid until last day of service. Employee is entitled to the value of the 
investment, but all risk benefits cease on termination of service.

Other benefits

Not applicable

Short-term incentives

No pro rata bonus paid

Long-term incentives

All unvested awards 

Severance package in respect of retrenchments – one or two weeks for 
every completed year of service in terms of the relevant rules.

Pro rata STI payment (based on extent of achieving specified financial 
and strategic targets for the period and a personal performance 
agreement being in place at the date of exit).

Depending on the nature of the instrument and reasons for termination, 
a participant may retain all units or a pro rata portion. Accelerated 
vesting and settlement of retained units may apply in certain 
circumstances.

External board appointments
Under a formal policy, an executive is limited to one substantive outside directorship. The chairman of the Tiger Brands’ board, 
chairman of the nominations committee, and chairman of the remuneration committee are required to authorise these appointments 
based on a recommendation from the CEO. Other than in respect of their appointment to the boards of associate companies, 
directors’ fees under this policy may be retained by the individual. Tiger Brands currently has one executive member serving as 
non-executive director on the main board of a listed company. 

Non-executive directors
Fees and approval process
Non-executive directors are paid an annual retainer that reflects their overall contribution and input to the company, and not 
just for attendance at board and committee meetings. Fees are also paid on an hourly basis for approved, ad hoc meeting 
attendance. Fees are reviewed annually, and increases are implemented in April after approval at the relevant AGM.

A benchmark analysis is conducted annually against an agreed comparator group of South African companies listed on the 
JSE, based on market capitalisation, turnover and total assets. As these are similar metrics to that of the benchmark group 
for executive directors it was decided that from FY20, in line with King IVTM and in terms of the current requirements of the 
organisation, a single comparator group be adopted for the non-executive directors and executive directors’ remuneration 
benchmarking. The revised comparator group is detailed on 

 page 73.

Targeted remuneration for the 12-month period ending 28 February 2023 was based on the 65th percentile of the comparator 
group, which is aligned with our internal anchor point. Non-resident non-executive directors are paid a premium in comparison 
to resident directors, which is below the market median. The chairman does not receive any additional remuneration for participating 
in committees of the board. Non-executive directors who perform services outside the scope of their ordinary duties will not 
receive additional remuneration. Shareholder approval will be sought for increasing non-executive directors’ fees, including fees 
paid for attending special board meetings. Details of proposed non-executive directors’ fees effective from 1 April 2023 appear 
in the notice of AGM of shareholders to be held on 21 February 2023. Details of non-executive directors’ fees paid in the review 
period appear on 

 pages 86 and 87.

Voting statement
This remuneration policy is subject to a non-binding advisory vote by shareholders at the upcoming AGM.

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Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governance2022 guaranteed package
The following increases to guaranteed packages were implemented in the reporting period for executive directors. New amounts 
were effective as indicated below:

People and 
sustainability

25%

Quality

REMUNERATION AND PERFORMANCE CONTINUED

SECTION 3: IMPLEMENTATION REPORT
In this section of the remuneration report we explain the implementation of our remuneration policy, providing details of 
the remuneration paid to our executive directors and members of the executive committee for the financial year ended 
30 September 2022.

Salary adjustments
In 2021 the remuneration committee approved a 4,5% annual increase effective December 2021. The only exceptions to this 
were the negotiated increases for bargaining unit employees and specific increases to reward high performance, retain critical 
skills and address the remuneration objective of fair and responsible pay in the CL and below employee population during the 
financial year. 

The executive directors received an annual increase but did not receive an STI payment in FY21 whereas all other eligible 
employees received an annual increase and STI payment.

Executive directors
NP Doyle

DS Sita

1 Dec 2021 to 

1 Dec 2020 to 

30 Nov 2022

30 Nov 2021

% increase

10 400 000

6 600 000

10 000 000 

6 000 000

4%

10%

FY22 retention awards
In December 2021, in order to address the high attrition rates as well as mitigate against the risk of vacancies in key positions, 
a retention mechanism was implemented. The executive committee, excluding the CEO, received once-off retention awards. 

 › The CFO did not receive an upfront cash retention payment but was awarded a combination of performance vesting and 

 page 76 of this report. The retention LTIP award made to the CFO took into account 

restricted shares which are summarised on 
the critical leadership role that the finance discipline, together with other operational and functional leads, plays in executing the 
company’s strategy. More specifically, consideration was given to the CFO’s diverse strategic and transformational portfolio, 
which includes information technology and group procurement, which are fundamental to ensuring business value across the 
enterprise, as well as her role as an executive director of the company. To this end, the retention award took the form of LTIs, 
combining Performance Vesting Shares and Restricted Shares, with both instruments subject to a vesting period of three years. 
The combined award amounted to a total value of R14,8 million. The quantum of the award had to be significant enough to 
create the retention benefit required to ensure a three-year retention. The vesting criteria for these retention awards are set out 
on 

 page 76. 

 › Each of the other members of the executive committee (excluding the CFO) received:

 » An upfront cash retention payment equal to either 50% or 75% of an executive’s TRP for one year. In turn, the executive 

agreed to a two-year lock-in period. In the event that the executive exits the company prior to expiry of the retention period, 
the upfront payment is repayable in full (gross of taxation). The upfront cash retention payments amounted to R24,1 million
 » An allocation of LTIs split between restricted shares at a maximum allocation of 75% and performance shares at a minimum 
allocation of 25%, the face value of which was determined in accordance with the principles as outlined in the table on  
 page 76. These LTIs were allocated in lieu of the annual award of performance shares. The vesting criteria for these 

retention awards are set out on 

 page 76. 

2022 short-term incentive
As indicated in the policy section, the STI for executive directors is based on the combination of a group performance factor 
and individual performance component. 

www.tigerbrands.com

Executive directors
The group performance factor for executive directors is weighted according to the table below. Results for FY22 were as follows:

Strategic
objective
Growth

Strategic
objective
weighting

Key performance
indicator
65% Sales volume growth

Key
performance
indicator
weighting
10%

Efficiency

10%

Brand health*

Innovation

EBIT

Overall equipment 
effectiveness  
(factor in waste)

Threshold
score = 
50%
92%

On-target
score 
= 100%
100%

98%

92%

95%

100%

100%

100%

Stretch
score 
= 200%
108%

105%

108%

105%

Achievement

Actual
result
0,9%

26,3%

4,3%

Weighted
result

0,00%

0,00%

0,00%

R3,3 billion

70,28%

Improvement in overall equipment 
effectiveness year-on-year

80%

100%

120%

3,2%

0,00%

Material usage variance (Rm)

85%

100%

115%

74,14%

10,00%

Reduction in complaints year-on-year

83%

100%

125%

14%

16,67%

7,5%

7,5%

40%

5%

5%

10%

10%

Safety (LTIFR)**

Leadership positions 
filled internally

Reduction in lost-time injuries year-on-year

108%

100%

92%

5%

80%

100%

120%

73%

40%

0,00%

2,65%

99,59%

*  Brand health is measured on an individual category and not on an aggregated basis.
**   The safety KPI has a disqualifier linked to it and even though “Stretch” target was achieved, due to a fatality on a site, the safety KPI (LTIFR), as shown in the 

table above, was not met by the group.

The targeted percentages for “threshold”, “target” and “stretch” as set out above per KPI represent the targeted percentage 
achievement of the underlying budgeted amounts.

Linear vesting will apply if the actual result falls between “threshold” and “target” or between “target” and “stretch”.

Individual performance
Executive directors individual KPIs are aligned to the group’s KPIs. FY22 group KPIs and their achievement are listed above. 
The individual performance factor for executive directors is weighted according to the table below. The results for FY22 were  
as follows:

Key indicators

Not met

Individual KPIs

Partially
met

NP Doyle

DS Sita

%
achievement

Partially

Met Exceeded of target

Not met met

Met Exceeded

%
achievement
of target

  Met 

  Partially met 

  Not met

GP*

On-target %

Actual group
performance
factor %

Actual individual
performance
factor %

10 400 000
6 600 000

x
x

60%
60%

x
x

99,59%
99,59%

+
+

100%
130%

Name

NP Doyle
DS Sita

2022 STI
(Rand)

6 219 647
4 184 683

2021 STI
(Rand)

–
–

*  Annual guaranteed package in rand as at 30 September 2022.

80
80

81

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governance 
 
 
 
 
REMUNERATION AND PERFORMANCE CONTINUED

www.tigerbrands.com

2022 long-term incentives
In FY22, performance shares were awarded to executive directors, executive committee members, senior management and 
middle management. Grants of specific retention shares were also made to selected senior management and key people whose 
contribution has been identified as being critical to achieving our business strategy.

Long-term incentive awards made during the year to executive directors are set out below:

Compliance with remuneration policy
There were no deviations from the remuneration policy in the financial year.

Single total figure of remuneration
The following tables disclose total remuneration received and receivable by executive directors and executive management for 
the period 1 October 2021 to 30 September 2022:

Long-term incentive awards to executive directors for FY22

Executive directors

Name

NP Doyle

LTI personal 
performance 
multiplier1

GP
(R)

150%

10 400 000

Performance shares

Award %

81,3

Number

69 700

Face value
(R)

Expected value
(R)

12 683 309

15 600 470

1 

 The personal performance multiplier is used to modify the standard quantum of performance shares and restricted shares, based on an individual’s personal 
sustained performance and potential. This is a percentage ranging from 0% to 150%.

2  Allocated on 15 December 2021 at VWAP of R181,97.

Retention awards

Name

DS Sita

DS Sita

GP
(R)

Number

Face value
(R)

Expected value
(R)

Restricted shares

6 600 000

72 540

13 200 103

11 880 093

Performance shares

6 600 000

9 220

1 677 763

2 063 648

1  Allocated on 15 December 2021 at VWAP of R181,97.

LTI awards vesting or with a performance period ending in FY22
The outcome for awards due to vest in FY22, and whose performance conditions ended by 30 September 2022, are shown 
below. This applies to all eligible participants.

LTI allocation
Bonus-matching shares granted in FY19

Share appreciation rights granted in FY17 – third tranche

Share appreciation rights granted in FY18 – second tranche

Share appreciation rights granted in FY19 – first tranche

  Met 

  Partially met 

  Not met

Current minimum shareholding summary

LTI measures
Real HEPS growth
N/A

Performance condition result
% vesting
100% (time-based vesting)

–

–

–

Name
NP Doyle

Date of engagement
1 July 2012

GP1
(R)
10 400 000

Original value
Number of  of shares held
(R)
shares held 
4 199 926
12 775

Current value
of shares held2 Original value
as % of GP
40

(R)
2 164 596

Target Years remaining 
to meet target 
0

% of GP
200

CXO1

5 December 2016

4 114 240

7 373

1 638 700

1 249 281

40

100

0

1  GP as at 30 September 2022.

2  Value calculated with reference to the closing price of a Tiger Brands’ share as at 30 September 2022, ie R169,44.

Payments for termination of office
No additional payments were made for executives terminating office.

82
82

Remuneration element

Basic salary
Retirement funding
Other benefits
Guaranteed package
Short-term incentive
Cash remuneration
SARs
Bonus matching shares
Deferred bonus shares and company matching shares

Cash sign-on bonus

Total remuneration

Member of executive committee

(R’000)

8 878
1 455
–
10 333
6 219 
10 333
–
–
–

–

16 552

Key

CXO1
CXO3
CXO4
CXO5
CXO6
CXO7
CXO8
CXO13
CXO14
CXO15
CXO16
CXO17

Total

Notes:

NP Doyle

FY22

FY21

DS Sita

FY22

FY21

%
change

(R’000)

(R’000)

%
change

(R’000)

8 591
1 409
–
10 000
–
10 000
–
–
–

–

10 000

65,5

10 697

5 938
330
245
6 513
4 184
6 513
–
–
–

4 957
335
228
5 520

5 520
–
–
–

1 818

7 337

FY22

(R’000)

8 605*
11 551*
12 671*
3 768
13 774*
1 314
10 770*
15 077*
2 777
7 399*
9 723

1 635

99 064

45,8

FY21

(R’000)

3 956
4 985
3 044
4 565
5 513
5 347
4 221
4 820
3 433
–
 6 500
–

46 384

83

CXO4 rejoined on 1 November 2021.

CXO5 resigned 31 May 2022.

CXO7 resigned 31 December 2021.

CXO14 resigned 31 December 2021.

CXO15 appointed as executive on 1 January 2022.

CXO16 fixed term contract – FY22 remuneration includes FY22 STI payable in December 2022.

CXO17 acted for the period May 2022 to December 2022 – includes FY22 STI payable in December 2022.

* 

Includes retention payments made in December 2021 of R24,1 million as well as FY22 STI payable in December 2022 of R36,1 million.

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governance 
 
 
 
REMUNERATION AND PERFORMANCE CONTINUED

Number and value of LTI share awards 
Disclosure of the quantum and value of awards for the CEO and CFO outstanding at the beginning and end of the reporting  
period, as well as new awards made in the period, are provided in the tables below, with the cash value of awards settled during  
the reporting period indicated in the value-based tables.

Award date

Vesting date

Grant price 
(R)

Opening 
number

Name and awards

NP Doyle

FY20 performance shares

FY21 performance shares

FY22 performance shares

FY17 SARs

FY18 SARs

FY19 SARs

Total

DS Sita

FY21 performance shares

FY22 performance shares

FY22 restricted shares

Total

07/09/2020

04/12/2020

15/12/2021

07/12/2016

11/12/2017

06/12/2018

07/09/2023

04/12/2023

15/12/2024

07/12/2021

11/12/2021

11/12/2022

06/12/2021

06/12/2022

06/12/2023

04/12/2020

04/12/2023

15/12/2021

15/12/2024

15/12/2021

15/12/2024

Granted 
during 
the year

–

–

69 700

–

–

–

–

–

–

–

–

–

368,11 

385,29 

385,29 

254,79 

254,79 

254,79 

65 880

59 930

–

12 112

16 433

16 433

18 895

18 896

18 897

227 476

69 700

– 

–

–

–

31 680

–

–

31 680

–

9 220

72 540

81 760

Forfeited 
during 
the year

Performance 
condition 
achieved

Settled 
during 
the year

–

–

–

12 112

16 432

–

18 895

–

–

47 439

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Closing 
number

65 880

59 930

69 700

–

–

Face value 
at award 
(R)

11 741 792 

12 195 755

12 683 309

–

–

16 434

6 331 471 

–

18 896

18 897

–

4 814 512 

4 814 767 

249 736

52 581 606

31 680

9 220

72 540

6 446 880

1 677 763

13 200 104

113 440

21 324 747

Interests of executive directors in B-BBEE schemes
DS Sita was awarded shares in terms of the black managers trust scheme for the year ended 30 September 2022.

Name and awards

DS Sita

Award date

Vesting date

Tiger Brands share allocation

31/01/2021

Adcock Ingram share allocation3

31/01/2021

Oceana share allocation3

31/01/2021

31/01/2024

31/01/2025

31/01/2026

31/01/2024

31/01/2025

31/01/2026

31/01/2024

31/01/2025

31/01/2026

Total

Opening
number

2 333

2 333

2 334

1 983

1 983

1 984

603

604

604

14 761

Granted 
during 
the year

Forfeited 
during 
the year

Settled 
during 
the year

Closing 
number

Face value
at award1 
(R)

Cash 
received 
(R)

Value of 
shares 
acquired

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2 333

2 333

2 334

1 983

1 983

1 984

603

604

604

334 995

334 995

335 139

63 278

63 278

63 309

30 554

30 605

30 605

14 761

1 286 758

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1  Calculated with reference to the market value of an allocated share (less the amount of the capital contribution) as at the date of the award.

2  Calculated with reference to the market value of an allocated share (less the amount of the capital contribution) as at year end (30 September 2022).

3  In addition to the award of the Tiger Brands shares, the executive was also awarded Adcock Ingram and Oceana shares (as a consequence of the unbundling by 
Tiger Brands of its interests in Adcock Ingram and Oceana, the Tiger Brands Black Managers Trust, as Tiger Brands shareholder, also became a shareholder of 
shares in Adcock Ingram and Oceana). Participants in the Trust are, consequently, also awarded shares in these two companies when awarded Tiger Brands shares. 

84
84

www.tigerbrands.com

Cash 
received
(R)

Value of 
shares 
acquired

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Closing 
fair value 
vesting2 
(R)

290 272

290 272

290 396

66 867

66 867

66 900

24 174

24 214

24 214

1 144 176

Closing 
fair value 
vesting
 (R)

10 741 734

9 711 057

10 827 198

–

–

657

–

72 372

73 131

31 426 149

5 133 427

1 432 235

11 268 364

17 834 026

85

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governanceREMUNERATION AND PERFORMANCE CONTINUED

Non-executive directors’ remuneration 2022
The non-executive directors’ remuneration paid for the year ended 30 September 2022 is disclosed below, excluding VAT in rand:

www.tigerbrands.com

MO Ajukwu

MJ Bowman

FNJ Braeken 

CH Fernandez

GJ Fraser-Moleketi

GA Klintworth

M Makanjee

TE Mashilwane

M Sello

OM Weber

DG Wilson

LA Swartz 

Committee 

Notes 

Board fees 

Audit committee fees

Investment committee fees

Remuneration committee, nomination and governance committee fees 

122 948 

Social, ethics and transformation committee fees

Risk and sustainability committee fees

Extraordinary fees in respect of special board meeting

126 500 

361 358 

54 984 

1 020 626

217 500 

1

2

520 376

232 416

443 750

14 262

184 230

54 984

 157 112

 23 906

2 119 464

1 020 626

108 750

443 750

3

 245 964

184 230

 54 984

23 906

28 711

50 729

23 406

59 700

182 200

23 906

443 750

198 212

106 942

308 030

23 906

1 020 626

53 834

137 310

361 356

54 984

Ad hoc work/meetings

Total FY22

Total FY21

1. MJ Bowman retired 16 February 2022.

2. FNJ Braeken appointed 1 April 2022.

3. M Makanjee retired 31 December 2021.

4. LA Swartz appointed 1 June 2022.

1 563 468 

1 460 495

340 448

754 303

992 006

 990 714

 1 027 821

2 143 370

1 505 804

1 713 171

1 345 170

188 190

798 733

732 962

1 080 840

1 628 110

713 327

908 565

1 440 285 

4

113 125

29 850

142 975

443 750

198 212

23 406

185 272

23 906

874 546

868 442

86
86

87

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governanceDECLARATION OF FINAL 
DIVIDEND

The board declared a final ordinary dividend of 653 cents per share for the year ended 30 September 2022.

In accordance with paragraphs 11.17 (a) (i) to (x) and 11.17 (c) of the JSE Listings Requirements, the following additional information 
is disclosed:
 › The ordinary final dividend has been declared out of income reserves
 › The local dividends tax rate is 20% (twenty percent), effective 22 February 2017
 › The gross final dividend amount of 653,00000 cents per ordinary share will be paid to shareholders who are exempt from 

the dividends tax

 › The net final dividend amount of 522,40000 cents per ordinary share will be paid to shareholders who are liable for the 

dividends tax

 › Tiger Brands has 180 327 980 ordinary shares in issue (which includes 10 326 758 treasury shares)
 › Tiger Brands Limited’s income tax reference number is 9325/110/71/7.

Shareholders are advised of the following dates in respect of the final ordinary dividend:

Declaration date 

Last day to trade cum the ordinary dividend 

Shares commence trading ex the ordinary dividend 

Record date to determine those shareholders entitled to the ordinary dividend 

Payment date in respect of the ordinary dividend

Friday, 2 December 2022

Tuesday, 17 January 2023

Wednesday, 18 January 2023

Friday, 20 January 2023

Monday, 23 January 2023

Share certificates may not be dematerialised or re-materialised between Wednesday, 18 January 2023 and Friday, 20 January 2023, 
both days inclusive.

By order of the board

JK Monaisa
Company secretary

Bryanston
1 December 2022

COMPANY INFORMATION

www.tigerbrands.com

Tiger Brands Limited
(Tiger Brands or the company) 
(Incorporated in the Republic of South Africa) 
Share code: TBS 
ISIN: ZAE000071080 

Independent non-executive directors
GJ Fraser-Moleketi (chairman), MO Ajukwu, 
FNJ Braeken, CH Fernandez, GA Klintworth, 
TE Mashilwane, M Sello, LA Swartz, 
OM Weber, DG Wilson

Executive directors
NP Doyle (chief executive officer) 
DS Sita (chief financial officer)

Company secretary
JK Monaisa

Registered office
3010 William Nicol Drive
Bryanston
Sandton

Postal address
PO Box 78056, Sandton, 2146
Telephone: +27 11 840 4000

Auditors
Ernst & Young Inc.

Principal banker
Rand Merchant Bank

Sponsor
JP Morgan Equities South Africa (Pty) Limited

South African share transfer secretaries
Computershare Investor Services
Proprietary Limited
Rosebank Towers, 15 Biermann Avenue
Rosebank, 2196
Private Bag X9000
Saxonwold, 2132

American Depository Receipt (ADR) facility
ADR Administrator
The Bank of New York Mellon

Investor relations
Nikki Catrakilis-Wagner
Erene Kairuz
Telephone: +27 11 840 4000

Website address
www.tigerbrands.com

Contact details
Companysecretary@tigerbrands.com
Investorrelations@tigerbrands.com
Consumer helpline: 0860 005342

88
88

89

Forward-looking information
This report contains forward-looking statements that, unless otherwise indicated, reflect the company’s expectations at the time of 
finalising the report. Actual results may differ materially from these expectations if known and unknown risks or uncertainties affect 
the business, or if estimates or assumptions prove inaccurate. Tiger Brands cannot guarantee that any forward-looking statement 
will materialise and, accordingly, readers are cautioned not to place undue reliance on these statements. The company assumes 
no obligation to update or revise any forward-looking statements, even if new information becomes available as a result of future 
events or for any other reason, save as required by legislation or regulation.

Tiger Brands Limited Integrated annual report 2022Our operating contextOur strategyOur performanceOur businessOverviewOur governance