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Torstar Corp.

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FY2004 Annual Report · Torstar Corp.
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Cover 2004  3/29/05  10:30 AM  Page 2

TORONTO STAR

METROLAND

CITYMEDIA GROUP 

TORSTAR DIGITAL

HARLEQUIN ENTERPRISES 

2 0 0 4   A N N U A L

  R E P O R T

Cover 2004  3/29/05  10:30 AM  Page 3

F I N A N C I A L   H I G H L I G H T S

OPERATING RESULTS ($000)

2004

2003

Operating revenue

EBITDA (1)

Operating profit

Net Income

Cash from operating activities

OPERATING RESULTS

Operating profit –
percentage of revenue

Cash from operating activities –
percentage of average shareholders’ equity

PER CLASS A AND CLASS B SHARES

Net Income

Dividends

$1,541,849

$1,488,309

266,109

209,228

112,703

178,598

13.6%

23.2%

$1.42

$0.70

275,875

220,071

123,515

162,976

14.8%

23.5%

$1.59

$0.64

Price range high/low

$31.75/20.65

$30.00/23.10

FINANCIAL POSITION ($000)

Long-term debt

Shareholders’ equity

$317,829

$793,661

$387,800

$745,055

The Annual Meeting of shareholders will be held Wed., May 4, 2005 at the Metro Toronto Convention Centre, 255 Front Street
West, Toronto beginning at 10 a.m.  It will also be webcast live on Torstar Media Group Television with interactive capabilities.

O P E R AT I N G   R E V E N U E   ( $ M I L L I O N S )

O P E R AT I N G   P R O F I T   ( $ M I L L I O N S )

00
01

02
03
04

00
01

02
03
04

I N C O M E   F R O M   C O N T I N U I N G  
O P E R AT I O N S   P E R   S H A R E

1.12

0.04

1,445
1,423

1,475
1,488
1,542

1.64
1.59

1.42

00
01

02
03
04

00
01

02
03
04

E B I T D A   ( 1 )

173

143

212

220

209

229

200

269
276

266

( 1 )   O p e r a t i n g   p r o f i t   b e f o r e   d e p r e c i a t i o n   a n d   a m o r t i z a t i o n .   S e e   n o t e   4   o n   p a g e   2 6 .

Editorial Section  3/29/05  10:19 AM  Page 3

MESSAGE FROM THE CHAIRMAN
Good governance promotes strong, viable and competitive corporations that people trust. Increased focus
on governance regulation is welcome, but even the most rigorous rules have limited value unless they are
developed and practiced by a Board comprised of outstanding directors.

Torstar has such a Board with extraordinarily talented and committed directors, sought after for their broad
experience and respected for their integrity.  The excellent record of their attendance is just one measure
of their degree of engagement with the corporation.  

Two directors retired from the Board in 2004: Catherine Atkinson Murray and Ruth Anne Winter. They both
made many valued contributions to our work during extended terms of service – Ruth Anne for nine years
and Betsy for 28 years. We sincerely appreciate their commitment to Torstar and wish them well.

Four new directors were appointed to the Board during the past year: Don Babick, the dean of newspaper
publishing in Canada, having served in leading capacities at several major media companies; Jack Fuller,
recently retired President of Tribune Publishing, a past Publisher of the Chicago Tribune and a Pulitzer Prize-
winning journalist; Peter Mills, an experienced corporate director; and The Hon. Frank Iacobucci, recently
retired Justice of the Supreme Court of Canada, currently serving as Interim President of the University of
Toronto.

It is a special privilege to report that The Hon. Frank Iacobucci will succeed me as Chairman of Torstar. He
is  a  Canadian  of  great  distinction.  Throughout  his  academic,  legal  and  judicial  careers  he  has  displayed
values consistent with those of Torstar and with the
Atkinson  Principles  which  have  guided  its  flagship
newspaper since inception.  He is also a nationally
recognized  expert  on  corporate  finance  and
securities regulation. I am confident that The Hon.
Frank  Iacobucci  will  continue  to  elevate  Torstar’s
governance processes.

As  you  read  the  CEO’s  Letter  to  Shareholders  you
will see that Torstar faced some challenges in 2004.
The strong response from each business reflects the
dynamism and capability of the management teams
and  the  great  direction  and  oversight  provided  by
the executive leadership. The results of their efforts
would  be  modest,  however,  without 
the
commitment  of  staff  throughout  the  organization.
On  behalf  of  the  Board,  I  express  our  deep
appreciation for their efforts at all levels.

It  has  been  a  real  privilege  for  me  to  have  the
opportunity  to  serve  as  a  director  of  such  a  fine
corporation  with  a  Board  of  such  distinction  and
commitment.

John R. Evans
Chairman, Board of Directors

JOHN EVANS,  CHAIRMAN,  TORSTAR (RIGHT)  AND HIS SUCCESSOR THE
HON. FRANK IACOBUCCI.

3 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:19 AM  Page 4

J. ROBERT S. PRICHARD
PRESIDENT AND
CHIEF EXECUTIVE OFFICER

T O   O U R   S H A R E H O L D E R S
2004  was  a  challenging  year  for  Torstar  and
our  results  were  mixed;  we  had  strong
newspaper  results  and  disappointing  book
publishing results. As a result, we fell short of
our financial goals and our EBITDA dropped
by 3.5 per cent from our record high in 2003.
This  decline  was  reflected  in  a  drop  in  our
stock  price,  a  decline  that  was  amplified  by
the rapid rise in the Canadian dollar relative
to  the  U.S.  dollar.  This  will  reduce  the
translation  of  our  U.S.  dollar  earnings  from
Harlequin once our current foreign exchange
hedges terminate at the end of the year.

Our  principal  challenge 
in  2004  was
Harlequin which had a difficult year. We sold
fewer books and had reduced earnings in all
three  channels:  retail,  direct-to-consumer
and  overseas.  At  the  core  of  our  challenge
was  a  very  weak  market  for  mass  market
paperbacks.  While  all  book  publishers
suffered,  we  suffered  more  than  others
because  the  vast  majority  of  our  sales  are
concentrated in this segment of book sales.

While  we  are  disappointed  by  our  results  at
Harlequin, we are very focused on improving
them. Harlequin’s management team, led by
Donna  Hayes,  has  a  strategy  for  stabilizing
and then growing the business again. In 2005,
we  expect  to  maintain  current  levels  of
profitability  while  making 
important
investments 
future  growth.  We  are
in 
investing more in promoting and developing
Harlequin’s 
authors, 
re-invigorating  our  series  editorial  product,
expanding our publishing genres and formats,
strengthening  our  sales  teams,  growing  our
overseas  business  by  launching  in  Brazil  and
taking  numerous  other  steps  to  build  the
business.

brands 

and 

Harlequin  is  a  very  good  and  profitable
business  and  it  contributes  very  importantly
to Torstar’s financial success. There have been
other  years  when  our  newspaper  businesses
have  been  challenged  and  Harlequin  has
made  steady  progress.  This  year  the  tables
were  turned.  We  are  determined  to  return
Harlequin to growth and to build on its legacy
of profitability.

4 T O R S T A R   2 0 0 4

Despite  these  challenges  at  Harlequin,  there
were  many  achievements  at  Torstar  during
the  year  which  augur  well  for  our  future
strength. The record for all our businesses and
our  detailed  financial  results  follow  in  the
remainder  of  our  Annual  Report.  Highlights
include:

• Our newspaper businesses performed very
well and delivered record financial results.

• We made steady progress on our dual goals
of  growing  the  profits  and  improving  the
margins  of  our  daily  newspapers.  CityMedia
Group grew EBITDA by 22 per cent and the
Toronto  Star  by  12  per  cent  with  improved
margins in both businesses.

• Metroland delivered on its goal of double-
digit profit growth for the third year in a row,
capitalizing  on  its  entrepreneurial  business
model.

•  We  launched  a  major  new  community
region,
newspaper 
for
demonstrating  Metroland’s  capacity 
geographic expansion.

the  Niagara 

in 

• We made numerous smaller acquisitions of
newspapers and related products to build our
community newspaper franchises and create
value  through  integration  synergies  and
growth.

Internet-based 

•  We  launched  Torstar  Digital  to  strengthen
in  our
the 
newspapers and grow our electronic business
franchises  including  workopolis.com  and
toronto.com.

activities 

•  We  expanded  our  Transit  Television
Network  with  new  installations  in  Chicago
and  Atlanta  and  are  about  to  expand  the
system to Los Angeles.

Individually,  these  business  accomplishments
were  important.  Collectively,  they  helped  us
make  important  progress  towards  our  core
goal: outstanding corporate performance that
will  maximize  long-term  shareholder  value
and returns. 

We  have  many  advantages:  market-leading
franchises, fine leaders, a great balance sheet,
unusually strong free cash flow, excellent 

Editorial Section  3/29/05  10:19 AM  Page 5

governance,  a  heavily  invested  controlling
shareholder 
long-term
group  with 
perspective,  and  a  long  record  of  delivering
superior  returns  for  our  shareholders.  Our
challenge is to build on this legacy. 

a 

for 

Our  strong  businesses  allowed  us  to  further
strengthen our balance sheet and increase our
dividend  for  the  third  year  in  a  row  (with  a
cumulative  increase  of  28  per  cent).  We  are
very  well  positioned  to  take  advantage  of
growth  whether  by
opportunities 
acquisition 
new
opportunities.  We  have  the  financial  strength
necessary  to  launch  new  newspapers  to
expand  our  community  newspaper  franchise
as we did in Niagara, and to expand our free
daily franchise led by Metro into new regions
of Canada.

investments 

or 

in 

We  will  continue  to  invest  to  build  long-term
value:  buying  good  properties  when  they  are
available  at  reasonable  prices;  building  new
properties  when  good  opportunities  arise;
investing  in  our  core  businesses;  innovating
with  new  products  and  services  and  entering
new  geographic  areas;  and  building  new
capabilities  to  adapt  to  the  rapidly  changing
limit
media  environment.  We  will  not 
ourselves to any one approach but will use all
of  them.  And  we  will  continue  to  operate  all
our  businesses  with  the  goal  of  outstanding
performance.  This  has  been  our  record  for
more than a century and we plan to extend it
for many years to come.

2004  was  also  a  year  of  transition  for  Torstar
with  three  major  personnel  changes.  Early  in
the year, Michael Goldbloom succeeded John
Honderich  as  Publisher  of  the  Toronto  Star.
After  a  seamless  transition,  Michael  has
provided  outstanding  leadership  in  his  first
year  as  Publisher,  delivering  strong  financial
results and recruiting Giles Gherson to lead the
newsroom  as  Editor-in-Chief.  Together  they
make a very strong team.

Later in the year, our Executive Vice-President
and  Chief  Financial  Officer,  Bob  Steacy,
announced his intention to retire at the Annual
General Meeting. Bob has served Torstar with
great distinction for over a quarter of a century,
the last 17 years as CFO. 

It  is  testimony  to  Bob’s  leadership  of  our
financial  functions  that  he  had  a  superbly
trained  and  experienced  successor  within  the
company.  David  Holland,  who  was  most
recently CFO at Harlequin and has previously
been  CFO  of  our  newspaper  group  and
Director  of  Finance  at  the  corporate  centre,
will assume Bob’s position on May 4, 2005. He
will  continue  our  tradition  of  strong  financial
leadership focused on delivering superior long-
term shareholder value and returns.

As  is  noted  elsewhere  in  this  report,  Dr.  John
Evans  is  also  retiring  after  21  years  on  the
Board  of  Directors  including  11  years  as
Chairman.  All  of  us  at  Torstar  have  felt
privileged  to  serve  with  Dr.  Evans  as  he  has
been  a  remarkably  effective  Chairman.  Our
sense of loss with his departure is mitigated by
the  prospect  of  welcoming  The  Hon.  Frank
Iacobucci  as  our  new  Chairman.  Like  Dr.
Evans,  he  is  a  Canadian  of  the  first  rank  who
has  led  a  life  of  accomplishment,  service  and
leadership.  He  will  continue  Torstar’s
corporate
commitment 
governance. 

exemplary 

to 

To  work  at  Torstar  is  to  be  part  of  a  worthy
company  and  an  important  cause.  We  began
as  a  single  great  newspaper,  the  Toronto  Star,
and, from the beginning, we have always been
more than just a good business. That tradition
continues  with  our 
a
commitment to the Atkinson Principles of the
Toronto  Star;  a  commitment  to  editorial
excellence in all we publish; a commitment to
serve  and  support  our  communities;  and  a
commitment  to  make  Torstar  a  great  place  to
work.  We  remain  resolute  in  all  these
commitments.

commitments: 

I  thank  all  of  the  nearly  7,000  employees  at
Torstar for the fine work they do. We all thank
our Board of Directors for their leadership and
counsel  and  we  thank  you,  our  shareholders,
for  vesting  your  confidence  in  us.  We  will
continue to do all we can to vindicate it.

J. Robert S. Prichard
President and Chief Executive Officer

REVENUE BY BUSINESS

COMMUNITY 
NEWSPAPERS  24%

O T H E R   1 %

H A R L E Q U I N   3 5 %

DAILIES  40%

OPERATING EBITDA

COMMUNITY
NEWSPAPERS
28%

DAILIES  35%

H A R L E Q U I N   3 7 %

REVENUE BY GEOGRAPHY

CANADIAN  66%

N O N - C A N A D I A N   3 4 %

REVENUE BY SOURCE

ADVERTISING  51%

C O M M E R C I A L  
P R I N T I N G
A N D   O T H E R   6 %

B O O K S   3 5 %

CIRCULATION  8%

5 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:19 AM  Page 6

JOHN EVANS WILL BE RETIRING AS CHAIRMAN OF TORSTAR AFTER 21 YEARS, INCLUDING 11 YEARS AS CHAIRMAN OF THE BOARD. 
HIS LEADERSHIP, LIKE HIS LIFE, HAS BEEN AN INSPIRATION TO ALL FORTUNATE ENOUGH TO SERVE WITH HIM.

L
L
U
B

N
O
R
:
O
T
O
H
P

6 T O R S T A R   2 0 0 4

 
Editorial Section  3/29/05  10:19 AM  Page 7

D R .   J O H N   E V A N S

Dr. John Evans retires this year after serving on the Board of Directors of Torstar for the past 21 years
and as our Chairman for the last 11 years. His service has made a profound contribution to Torstar
and we pay tribute to him.

Dr.  Evans  is  remarkably  accomplished.  In  all  of  his  roles  –  physician,  medical  dean,  university
president,  public  health  advocate,  philanthropic  leader,  biotechnology  founder,  public  servant  and
corporate director – he has done superb work. His extraordinary talents have been widely recognized
with the highest honours of his profession, province and country. He has been elected to the Canadian
Medical Hall of Fame, the Canadian Business Hall of Fame and the University of Toronto’s Sports Hall
of Fame. And he is a Companion of the Order of Canada and a member of the Order of Ontario.

As  a  director,  Dr.  Evans  has  been  a  leader  in  developing  contemporary  standards  of  corporate
governance in Canada. He has been a guiding force for good governance in Canadian boardrooms
for  30  years  including  serving  as  chairman  of  four  companies  –  Alcan,  Glyco  Design,  Allelix,  the
biotechnology company he founded, and Torstar. 

As a director and then Chairman at Torstar, Dr. Evans set our goal of exemplary governance and has
inspired  and  led  the  evolution  of  our  governance  practices  against  this  standard.  He  proposed  the
creation  of  the  Board’s  Editorial  Advisory  Committee  which  oversees  the  Toronto  Star  and  its
commitment  to  being  a  great  metropolitan  newspaper  observing  and  promoting  the  Atkinson
Principles. He has chaired the Committee for 16 years. He established principles and procedures for
all  aspects  of  our  governance  reflecting  the  best  practices  in  the  governance  community  and  often
proposed innovations to spur further advances. 

Dr. Evans’ outstanding success as our Chairman reflects not only his professional virtuosity but also his
personal style and values. He is a wonderful listener. He is warm, self-effacing and self-depracating.
He expects and inspires the best in everyone. He has a remarkable sense of humour. He is deeply
committed to the conceptions of social justice, public policy and civic engagement reflected in the
Atkinson Principles and has spent his life advancing them. And he has outstanding business judgment.

We will miss Dr. Evans as our leader. He has brought great credit to Torstar and it has been a privilege
for all of us to serve with him. The standards he has set for Torstar will continue even as he stands
down and our ability to live up to them will owe much to the leadership and example he has given
us for so long. 

Fortunately,  among  Dr.  Evans’  final  contributions  to  Torstar  was  his  leadership  in  recruiting  and
electing his successor as Chairman, The Hon. Frank Iacobucci. He is also a remarkably accomplished
Canadian and, under his leadership, the Board will continue and extend its commitment to ensuring
Torstar’s  corporate  governance  reflects  best  practices  and  high  standards.  As  we  do  so,  this  will  be 
Dr. Evans’ legacy.

The Board of Directors

7 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:19 AM  Page 8

LEADING TORSTAR’S NEWSPAPER BUSINESSES FROM LEFT TO RIGHT: MICHAEL GOLDBLOOM, PUBLISHER, TORONTO
STAR; PAT COLLINS, EXECUTIVE VICE-PRESIDENT, NEWSPAPERS, TORSTAR; TOMER STROLIGHT, PRESIDENT, TORSTAR
DIGITAL;  MURRAY SKINNER,  PRESIDENT,  METROLAND PRINTING,  PUBLISHING &  DISTRIBUTING;  AND (SITTING)
JAGODA PIKE, PUBLISHER, THE HAMILTON SPECTATOR AND PRESIDENT, CITYMEDIA GROUP.

8 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:19 AM  Page 9

N E W S P A P E R S

Torstar’s newspapers are the leading source of news, information
and entertainment in Ontario’s lucrative Golden Horseshoe region. 

•  Torstar’s  newspaper  operation  consists  of  the
newspaper,  commercial  printing, 
Internet
products  and  services  of  the  Toronto  Star,
Metroland  Printing,  Publishing  &  Distributing,
CityMedia  Group  and  Torstar  Digital.  It  also
includes  Torstar  Media  Group  Television  and
Transit Television Network.

•  Combined,  newspaper  operations  accounted
for  65  per  cent  of  Torstar’s  revenue  and  66  per
cent of its EBITDA in 2004.

•  The  Toronto  Star  is  the  leading  newspaper
franchise in Canada’s largest media market.  With
2.2  million  readers  each  week,  the  Star  has  the
largest readership in the country.

•  Metroland  is  Canada’s  leading  community
newspaper  publisher  providing  local  news  and
advertising  in  the  country’s  heartland.  The
company  publishes  67  community  newspapers
with  116  editions  concentrated  in  southern
Ontario and centred around Toronto.

•  CityMedia  Group’s  collection  of  dailies  and
weekly publications and commercial printing in a
single geographic cluster represents a new growth
opportunity for Torstar.  

•  Torstar  Digital  aims  to  co-ordinate  the
company’s  many  Internet  holdings,  including
into  a
workopolis.com  and 

toronto.com, 

concentrated, integrated effort to meet the needs
of online advertisers, consumers and readers. 

•  Torstar’s  newspaper  operations  also  include  a
total  of  10  printing  plants  at  Metroland,
CityMedia Group and the Toronto Star.  

•  Torstar  Media  Group  Television  is  a  24-hour,
direct-response  television  business  operating  the
SHOP  TV  Canada  channel,  which  reaches
approximately  1.5  million  cabled  households  in
the Greater Toronto Area.

•  Transit  Television  Network  is  a  U.S.-based
operation 
that  delivers  broadcast-quality
information  to  passengers  on  buses  via  screens
mounted in the vehicles.

Our Newspaper Strategy…

•To advance editorial excellence. Torstar believes
that good newspapers that deliver good experiences
for our readers are essential to our long-term success.

•To  deliver  double-digit  annual  profit  growth  at
Metroland.

•To grow the business and improve margins at all
our daily newspapers.

LAKE HURON

ONTARIO

GUELPH MERCURY

TORONTO STAR

LAKE ONTARIO

THE RECORD

THE SPECTATOR

BUFFALO

DETROIT

LAKE ERIE

THESTAR.COM  •  TORONTO.COM  •  WORKOPOLIS.COM  •  THESPEC.COM  •  THERECORD.COM  •  METRONEWS.CA   

9 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:20 AM  Page 10

T O R O N T O   S T A R

The Toronto Star is Canada’s pre-eminent newspaper
with  the  largest  circulation  and  readership  of  any
daily  in  the  country  and  a  commanding  lead  in
Canada’s  largest  and  most  competitive  newspaper
market. 

At  the  Toronto  Star,  we  strive  to  sustain  the  highest
standards of journalistic excellence while thriving as
a financially strong business. In 2004, we completed
our  first  year  of  a  three-year  strategic  plan,  which
focuses on five areas: 

Investing in editorial excellence
•  A  year-long  effort  resulted  in  the
launch  of  a  new  magazine-style
in  2005,
Sunday  paper  early 
complete  with  a  bold  new  front
page  design,  dominated  every
week  by  a  striking 
full-page
photograph,  many  more  features
and  full  colour  on  every  page,  a
first 
for  North  American
newspapers. 

• Star writers and photographers
won  five  prestigious  National
Newspaper  Awards  (NNAs)  in
2004.  The  Star  has  won  101
NNAs 
been
nominated  179  times,  the
most  wins  and  nominations
of any Canadian newspaper. 

and 

has 

Maintaining strong circulation and readership
• Star readership remained unrivalled in 2004 with
significant  growth  throughout  the  year,  while  its
Toronto  competitors  suffered  ongoing 
losses,
according  to  the  Newspaper  Audience  Databank.
The  Star  continues  to  have  more  exclusive  readers
than  all  three  of  the  other  paid  newspapers
combined, with the best balance of male and female
readers  of  all  the  dailies.  The  Toronto  Star  also
continues  to  reach  more  upscale  adults,  more
university  educated  adults  and  more  business
executives in the Greater Toronto Area than the two
competing broadsheets combined. With 2.2 million
readers  every  week,  no  other  Canadian  newspaper
approaches its reach.

• The Toronto Star is the circulation leader in Canada’s
most  competitive  newspaper  market.  Total  paid
circulation is 454,128 copies Monday through Friday,
656,549  copies  on  Saturday,  and  446,856  copies  on
Sunday  (Source:  Audit  Bureau  of  Circulations  for  the
12 months ended September 30, 2004).  

Growing advertising revenue
• The Toronto Star’s strategy of growing advertising
line  rates  at  above-market  rates  was  successful  in
its
2004,  despite  continued  discounting  by 
competitors.  The  Toronto  Star
leveraged  its  colour  quality
and capacity during the year to
increase  colour  revenues  and
achieve  a  higher  overall  line
rate.  Advertising  revenues  for
2004 were $327.5 million.  

Managing costs
• Operating costs were reduced in
2004 through a voluntary separation
program that will reduce staff by 50.
facilitated
The 
areas,
several 
restructuring 
including 
in  Circulation  and  the
newsroom.  

program 

also 

in 

• Concerted effort was made to reduce
newsprint usage and waste at the paper’s
Vaughan  printing  facility.  Other  divisional
operating  costs  remained  flat  in  2004,  and  a

virtual hiring freeze remained in effect. 

Expanding beyond ink-on-paper
•  Revenue  from  the  Toronto  Star’s 
Internet
properties  continued  to  grow  in  2004.  EBITDA  for
both  workopolis.com  and  thestar.com  continued  to
be positive and growing. 

• thestar.com recorded average monthly page views
of almost 32 million in 2004, and average monthly
unique visitors of 1.7 million.

Summary
The above revenue and cost initiatives resulted in a
1.6  per  cent  improvement  in  operating  margins  in
2004.

10 T O R S T A R   2 0 0 4

The  Toronto  Star  captured  five
National Newspaper Awards in 2004
for 
reporting  and  photography
reflected in these images. 

Editorial Section  3/29/05  10:20 AM  Page 11

In  2004,  we  delivered  on  our
strategy by:

largest  being 

• Making a number of acquisitions,
the 
the  Grimsby
Lincoln  News,  The  Port  Perry  Star
and Oakville Today. Other important
acquisitions 
include  World  of
Wheels  magazine,  Canadian  Auto
World,  Flyer  Network  distributors,
Port  Colborne  Leader,  Scott’s  Fort
Erie  Shopper,  Thorold  News,  Gold
Book  directories,  Heart  of  the
Country  craft  shows,  Awesome
Productions  trade  shows  and  an
interest 
in  Action  Pak  coupon
envelopes;

•  Creating  a  multitude  of  new
products  including  Centre  of  The
City  magazine,  Dream  Homes
magazine, The Moment newspaper,
Vacancy  magazine,  and  Metroland
Bonus Pak coupon envelopes;  

•  Earning  a  combined  160  industry
awards  for  editorial  excellence  from
the  Ontario  Community  Newspaper
Association, the Canadian Community
Newspaper  Association,  and  the
Suburban Newspapers of America; 

• Completing the installation of the
new KBA Colora press at our Tempo
printing  plant  on  time  and  on
budget.  This represents the largest
single 
in
Metroland’s history and positions us
for  further  growth  in  2005  and
beyond. 

investment 

capital 

M E T R O L A N D
Publishing  &
Metroland 
Distributing 
leading
community newspaper publisher. We have
a proud track record of profit and growth.  

is  Ontario’s 

Printing, 

Metroland  publishes  67  community
newspapers  in  116  editions  circulating
more than four million copies in southern
Ontario  each  week.  We  are  one  of  the
largest and most sophisticated distributors
of  advertising  circulars  in  the  country,
distributing  almost  2.3  billion  pieces  in
2004, up 14 per cent from 2003.

Our  strategic  goal  is  to  achieve  double-
digit annual profit growth through organic
growth  in  new  products  and  innovation,
through new lines in adjacent businesses
(like  community  directories,  coupon
envelopes  and  vertical  publications),
through acquisitions and start-ups and by
investing  in  people,  technology  and
infrastructure to support rapid expansion. 

In 2004, excluding an investment in the
successful  April  launch  of  Niagara  This
Week,  Canada’s 
largest  community
newspaper,  Metroland  achieved  its  goal
of double-digit profit growth for the third
consecutive year. 

to  Metroland’s  newspaper
Traffic 
websites continues to grow as additional
readers turn to the Web for news. Counts
of  average  monthly  unique  visitors  and
average monthly page views are each up
more than 59 per cent.

Metroland  jointly  owns  Metro,  one  of
Toronto’s free commuter dailies, and Sing
Tao,  Canada’s  largest  Chinese  daily
newspaper.  Both publications performed
extremely  well  in  2004.    With  weekday
circulation  of  230,000,  Metro  is  the
in
second 
Toronto.  Sing  Tao  operates  in  Toronto,
Vancouver and Calgary.

largest  daily  newspaper 

11 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:21 AM  Page 12

C I T Y M E D I A   G R O U P   I N C .
CityMedia  Group  publishes  award-winning
newspapers along with specialty publications and a
directory  that,  together  with  the  Toronto  Star  and
Metroland, position Torstar as the leading publisher
in  the  Golden  Horseshoe.    Our  combination  of
dailies,  weeklies  and  commercial  printing  in  a
single  geographic  cluster  represents  a  new  growth
opportunity for Torstar.

CityMedia  Group  has  grown  from  four  daily
newspapers  in  southwestern  Ontario,  to  23
publications  primarily  in  Hamilton,  Kitchener,
Waterloo,  Cambridge  and
Guelph.  The  publications
include three daily newspapers
in growing Ontario markets, 10
weekly  newspapers,  nine
specialty publications and an annual directory.  We
also  operate  three  printing  plants.    Dailies  include
The  Hamilton  Spectator,  The  Record  (Kitchener,
Cambridge and Waterloo) and the Guelph Mercury.

CityMedia’s  strategy  in  2004
was  to  grow  our  newspaper
business and improve margins.
This was achieved in the year
with  operating  profits  up  32
per cent including the effect of acquisitions and up
20 per cent excluding the results of acquisitions. At
the same time, CityMedia’s EBITDA margin of 18.5
per  cent  improved  by  more  than  two  percentage
points over last year. 

Other highlights include:

•  Realizing  financial  results
that  exceeded  expectations
following  the  acquisition  of
weekly newspaper and printing assets in 2003. The
favourable  results  were  from  cost  reductions  and
product improvements made during the year.  

• Our acquisition of two weekly newspapers – the
Grand  River  Sachem  in  Caledonia  and  the
Glanbrook  Gazette  in  Hamilton.    We  also  grew
with  the  addition  of  the  renamed  Hamilton
Spectator  Gold  Book  directory,  which  was  added
when  Metroland  purchased  four  Gold  Book
directories and the 701.com website.  

1
5
3
,
1

1
5
3
,
1

1
5
3
,
1

1
5
3
,
1

1
5
3
,
1

00

00 00 00 00

E B I T D A
$   M i l l i o n s

12 T O R S T A R   2 0 0 4

•  The  Hamilton  Spectator  earned  a  National
Newspaper  Award  (NNA)  in  2004  for  a  series
entitled  Poison  about  a  man  believed  to  be
Hamilton’s worst serial killer.  We received a total
of  four  NNA  nominations  last  year,  three  for  The
Spectator  and  one  for  the  Guelph  Mercury.
CityMedia dailies also won 12 Ontario Newspaper
Awards  and  our  weeklies  earned  four  Canadian
Community Newspaper Awards.  

that 

•  In  May,  The  Record  achieved  a  contract
settlement  with  its  unionized
employees 
includes
commission-based  variable
pay  for  sales  representatives.
All CityMedia properties now
have  commission-based  pay  that  is  aligned  with
company  goals.  The  Record  also  sold  its  main
location and moved its offices to a new address in
downtown  Kitchener 
the  work
environment for staff.

improving 

•  The  Hamilton  Spectator
completed  an  $8  million
colour  installation  on  two  of
its  presses  last  summer,  on
investment
schedule  and  on  budget.  This 
significantly increases colour capacity and helps to
increase colour advertising revenues.  

•  Independent  research  completed  by  The
Hamilton Spectator showed a
positive  readership  trend  in
the  desired  demographic
groups  of  women  and  baby
boomers following innovative
content  and  design  changes  at  the  paper  in  late
2003. 

the 

• The Hamilton Spectator was selected as the first
Canadian  newspaper  and  only 
fourth
newspaper in North America to participate in the
Learning Newsroom project funded by the Knight
Foundation.  Under  the  program,  The  Hamilton
Spectator  qualifies  for  training  resources  covering
several key learning areas including innovation and
communications.

workopolis.com averaged more than 64 million
page views per month in 2004, and more than
2.8  million  resumes  were  posted  as  of
December  2004.  On  a  monthly  basis,
toronto.com  averaged  12.7  million  page  views
in 2004 and more than 615,000 unique visitors.

In  2005,  Torstar  Digital  will  investigate  online
search solutions and classified ads, features that
will allow users to create a personalized package
of  news  and  information,  and  tools  for  online
enablement of various business processes.

Editorial Section  3/29/05  10:21 AM  Page 13

T O R S T A R   D I G I T A L
Believing that the Internet is crucial to its long-
term  success,  Torstar  moved  in  early  2005  to
create  a  new  division  –  Torstar  Digital  –  to  co-
ordinate  the  company’s  many  newspaper
Internet holdings into a concentrated, integrated
effort  to  meet  the  needs  of  online  advertisers,
consumers and readers. 

Torstar Digital was created after a detailed study
on  Internet  opportunities  and  threats  showed
substantial  growth  in  both  online  advertising
revenues  and  time  spent  on  the  Internet  over
the past several years. Additionally, the growing
financial 
success  of  many  online-only
companies,  including  those  owned  by  Torstar,
indicated an expanding business opportunity for
the company. 

This  new  division  has  been  delegated  the
identifying  and  pursuing
responsibility  of 
initiatives, opportunities and online priorities to
grow  the  newspaper  businesses.  Torstar  Digital
will  allow  Torstar’s  newspapers  to  act  quickly
and  in  a  co-ordinated  way  to  address  online
opportunities.

thespec.com, 

Torstar Digital will inform the newspapers’ online
strategies  and  offer  technology  solutions  for  the
company’s  newspaper  websites 
including:
thestar.com, 
therecord.com,
yorkregion.com, Mississauga.com, Northpeel.com,
Singtao.com,  Haltonsearch.com,  Simcoe.com,
Niagarathisweek.com,  Eye.net,  Mykawartha.com,
Insidetoronto.com,  Durhamregion.com  and
GuelphMercury.com. 

interest 

toronto.com 
in
and  Torstar’s 
workopolis.com will operate from within Torstar
Digital.  toronto.com,  now  wholly  owned  by
Torstar,  ranks  second  only  to  New  York  as  the
most successful city guide site in North America,
while  workopolis.com,  which  was  created  in
conjunction  with  Bell  Globemedia,  is  now
Canada’s leading Internet careers website.

13 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:21 AM  Page 14

14 T O R S T A R   2 0 0 4

LEADING HARLEQUIN, TORSTAR’S BOOK PUBLISHING BUSINESS, FROM LEFT TO RIGHT ARE: LORIANA SACILOTTO, EXECUTIVE VICE-
PRESIDENT, GLOBAL PUBLISHING AND STRATEGY; STEVE MILES, EXECUTIVE VICE-PRESIDENT, OVERSEAS;  MARK MAILMAN, EXECUTIVE
VICE-PRESIDENT, DIRECT-TO-CONSUMER; CRAIG SWINWOOD, EXECUTIVE VICE-PRESIDENT, RETAIL MARKETING AND SALES; DAVID
HOLLAND, SENIOR VICE-PRESIDENT AND CHIEF FINANCIAL OFFICER; AND DONNA HAYES, PUBLISHER AND CHIEF EXECUTIVE OFFICER.

Editorial Section  3/29/05  10:21 AM  Page 15

H A R L E Q U I N   E N T E R P R I S E S   L I M I T E D

to  a  diversified  women’s 

Harlequin  is  unique  in  the  publishing  industry.  It
has evolved from a predominantly series romance
fiction
publisher 
publisher  offering  a  variety  of  women’s  fiction
genres  in  many  different  formats  (mass-market
paperback,  trade  paperback,  hardcover) 
in
multiple  channels  (retail,  direct-to-consumer,  e-
commerce)  in  94  international  markets.  While
Harlequin’s  highly  profitable  series  romance
business  is  the  foundation  of  the  company,
Harlequin’s  single  title  business  has  grown
significantly and now accounts for 44 per cent of
global retail sales. 

indicate

Industry
The U.S. consumer book publishing industry had a
particularly  difficult  year  in  2004  in
the  mass-market  paperback
segment.  Statistics
published by the
Association  of
A m e r i c a n
Publishers 
that  net  billings  of
mass-market  paperbacks
were down 8.9 per cent in
2004.  Harlequin  is  more
affected  by  this  dynamic  than
other  publishers  as  the  majority  of
Harlequin’s  retail  business  (85  per
the  mass-market
cent) 
paperback  segment.  The  major
reasons  for  the  poor  performance
of mass-market paperbacks seem
to be a shift in purchasing dollars
to  bestsellers,  an  increase  in
sales  in  hardcover  and  trade
paperback  formats  and  fierce
discounting  to  consumers  in  the
mass  merchandiser  channel.  In  2004,  the  direct-
to-consumer 
remained
challenging  due  to  competition  from  alternate
channels and lack of available mailing lists. These
trends were not restricted to the U.S. market but
were  global  in  nature,  and  therefore  affected
Overseas markets as well. 

environment 

also 

in 

is 

Harlequin  also  attracts  and  acquires  many  top-
level authors.

2004 Accomplishments
•  Signed  several  top-level  authors  including
Debbie  Macomber,  Christina  Skye,  Shannon
Drake,  Carole  Matthews,  Carly  Phillips  and
Mercedes Lackey.

• Increased investment in developing top authors,
resulting  in  strong  bestseller  placements  and
performance  for  those  authors  in  2004.  For
example,  Diana  Palmer’s  hardcover  Renegade
placed  in  the  top  15  on  the  New  York  Times
Bestseller  hardcover  list,  a  first  for  Diana  Palmer

and for Harlequin.  

2005 Initiatives

•  Harlequin  will
its
increase 
efforts 
to
develop  and
promote  its  top

authors.

on 

• Focus will be placed
new
recruiting 
authors  to  broaden  the
range of editorial Harlequin  

publishes.

2.  Achieving  editorial  excellence
Harlequin  recognizes  the  need  to
publish  books  that  are  highly
to
entertaining  and 
has
lives 
women’s 
embarked  on  a  multi-year
editorial  plan,  underpinned  by
robust  consumer  research,  to
ensure  that  we  are  publishing

relevant 
and 

stories that have high appeal to our readers. 

2004 Accomplishments
• Harlequin’s outstanding editorial was recognized
through  numerous  awards
by 
including the Christy Award for inspirational fiction
given to Hideaway by Hannah Alexander. 

industry 

the 

Operational review 
As a result of these trends, 2004 was a challenging
year  for  Harlequin.  In  2004,  Harlequin  achieved
EBITDA of $105.7 million, down 20 per cent from
2003.  Revenues  declined  by  $46.5  million  to
$538.4 million from 2003 results. 

Harlequin’s strategy
In  2004,  Harlequin  remained 
focused  on
executing its strategy of being a leading women’s
fiction publisher. Harlequin has committed itself to
seven  core  strategic  objectives  in  order  to
maintain and grow its share of the women’s fiction
market. 

1. Attracting and developing authors
Harlequin  is  unique  in  the  publishing  industry
developing more authors than any other publisher.

•  Harlequin  titles  appeared  on  the  New  York
Times Bestseller lists for a total of 156 weeks. 

2005 Initiatives
Under new editorial leadership, Harlequin plans to:
•  Continue  to  develop  more  contemporary,
relevant editorial in all lines.

•  Broaden  its  editorial  line  up  from  romance  to
thrillers  to  literary  fiction  to  appeal  to  a  wider
group of female readers.

3. Driving product innovation
Innovation is at the core of Harlequin’s business.
Each year, Harlequin strives to create and develop 

15 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:21 AM  Page 16

new,  relevant,  innovative  products  that  readers  will
find appealing.

2004 Accomplishments
• Harlequin successfully launched three new innovative
imprints – HQN, LUNA and Steeple Hill Café – as well
as an exciting new series, Silhouette Bombshell.

• Harlequin increased the number of books published
in hardcover and trade paperback by 60 per cent over
2003, from 65 to 104 titles. 

• Harlequin also successfully tested a new Direct-To-
Consumer program focusing on the large print niche. 

in  2005, 

2005 Initiatives
•  Harlequin  will  launch  a  number  of  product
initiatives 
including:  Next,  a  new
contemporary  women’s  fiction  series;  Love  Inspired
Suspense; the addition of two new titles each month
to  the  Blaze  series;  and  the  development  of  an
African  American  romance  imprint.  Harlequin
continually reviews its product mix and discontinues
underperforming lines.

•  Harlequin  will  focus  on  expanding  beyond  the
mass-market paperback format into more hardcover
and trade paperback titles in 2005. 

4. Investing in its brands
Harlequin  excels  in  developing,  publishing  and
promoting both imprint and author brands. 

2004 Accomplishments
•  Harlequin  spent  close  to  $25  million  on  retail
advertising and promotion to support its brands and
authors,  creating  more  than  750  million  media
impressions. 

2005 Initiatives
• Harlequin will invest significantly more in promoting
and  developing  Harlequin’s  brands  and  authors,
including advertising, promotion and sampling efforts. 

•  Harlequin  also  plans  to  place  more  emphasis  on
breakout, bestseller editorial.

5. Broadening and enhancing its channels
Unlike  most  other  publishers,  Harlequin  leverages
both  the  direct-to-consumer  and  Overseas  channels
in  addition  to  North  American  Retail  to  drive  sales.
Harlequin  is  continuously  improving  and  expanding
its channels to sell more books to more women.

2004 Accomplishments
• Harlequin launched new single title businesses in 
France and Holland, which gives Harlequin an entry
into the bookstore channel in those markets.  

2005 Initiatives
•  Harlequin  has  aggressive  plans  to  broaden  its
distribution  into  the  bookstore  channel  around  the
world. 

• The company plans to expand geographically through
the  launch  of  a  new  business  in  Brazil  in  partnership
with  the  second  largest  consumer  trade  publisher  in
Brazil.

•  Harlequin  also  plans  to  enhance  e-commerce
distribution  through  eHarlequin  and  other  online
channels.

6. Managing and reducing costs
Harlequin  has 
leading  profit  margins
reflecting  its  efforts  to  produce  high  quality  books
efficiently and ensure a cost-conscious organization. 

industry 

2004 Accomplishments
•  Harlequin  focused  on  organizational  effectiveness
as  a  goal  and  reduced  its  cost  base  during  2004  by
$2.8 million in payroll and other costs.  

2005 Initiatives
•  Harlequin  plans  to  maintain  its  excellent  cost
management practices in all areas of the business.

7. Expanding into high-growth niches
Harlequin believes it is critical to identify and explore
high-growth niches in consumer book publishing that
will position the company well for the future.  

2004 Accomplishments 
•  Harlequin  began  exploring  potential  high-growth
niches to expand into through both organic start-ups
and acquisitions. 

2005 Initiatives
• Through increased corporate development efforts,
Harlequin  will  focus  on  identifying  new  product,
demographic,  and 
format  niches  as  well  as
geographic expansion opportunities. 

Future outlook 
Harlequin’s  focus  on  the  women’s  fiction  segment
positions  it  in  one  of  the  most  resilient  book
publishing  categories,  as  women  buy  more  books
than men. Furthermore, Harlequin will focus on other
high-growth niches in publishing. 2005 will be a year
of  investing  in  the  Harlequin  business  to  further  its
long-term strategy of being a leading global publisher
of women’s fiction and building the long-term health
and growth of the franchise.

16 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:22 AM  Page 17

T O R S T A R   I N I T I A T I V E S

TRANSIT TELEVISION NETWORK
Transit Television Network (TTN) is a business that delivers full-motion, broadcast-
quality information, entertainment and advertising to passengers on buses, rail and
other modes of mass transit on LCD screens mounted in the vehicles. Revenues
are principally derived from the sale of advertising.  

TTN  was  established  in  2002  as  a  joint  venture  between  Torstar  and  ITEC
Entertainment Corporation until Torstar acquired 100 per cent of the business in
the second quarter of 2003. The company is headquartered in Orlando, Florida. 
The venture is still in its early stages and good progress was made in 2004.  By the
end of the year, the system was fully operational in five cities: Orlando, Florida;
Milwaukee, Wisconsin; Atlanta, Georgia; Virginia Beach, Virginia; and the PACE
bus system in the Chicago suburbs. A contract has also been awarded to install the
system in Los Angeles. The transit systems in these five cities provide more than
210  million  rides  annually,  each  averaging  between  30  and  45  minutes  in
duration. In the United States, more than four billion trips are taken annually on
public transit. 

Over  the  course  of  2005,  the  company  expects  to  install  the  system  on  2,000
buses  in  Los  Angeles,  and  sign  and  execute  contracts  in  at  least  one  additional
major U.S. market. A key benefit to transit authorities, in addition to a share of the
advertising revenue, is the provision of an audible and visual stop announcement
system for hearing and visually impaired passengers, allowing the transit authority
to comply with the requirements of the Americans with Disabilities Act. 

BLACK PRESS
Torstar  owns  a  19.35  per  cent  share  of  Black  Press  Ltd.,  a  privately-owned  and
operated company with its head office in Victoria, British Columbia. Black Press
publishes  95  primarily  community  newspapers  and  has  17  printing  plants  in
Western Canada, Washington State and Hawaii.  

Leveraging Metroland’s expertise in community newspapers, Torstar’s strategy is to
help  grow  Black  Press  in  the  years  ahead,  adding  significant  new  regions  to
Torstar’s reach. Annual revenues at Black Press are approximately $250 million.

17 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:22 AM  Page 18

P H I L A N T H R O P Y

Torstar believes that serving and being a part of our many communities 
is both our responsibility and our privilege.

Torstar is proud to be an Imagine Caring company
donating more than one per cent of pre-tax profits
to  charitable  organizations  each  year.  Our
newspaper and book publishing businesses have a
long  tradition  of  providing  cash  and  in-kind
contributions in support of their communities. 

• Paula Kay (P.K.) Beville’s Georgia-based organization,
Second Wind Dreams, makes dreams come true for
seniors  living  in  nursing  homes  and  assisted  living.
Since 1997, seniors in more than 400 facilities in 38
states,  Canada  and  India  have  benefited  from  the
program.  

Harlequin Enterprises 
Harlequin launched More Than Words last year to
honour ordinary women who make extraordinary
contributions  to  their  communities.  Nominations
flooded in from Harlequin readers all over North
America.   

Now in its second year, the program is honouring
five  more  women  whose  dedication  and
compassion  are  improving  lives  and  inspiring
change. Harlequin will donate $10,000 to each of
these  women’s  associated  charities  and  promote
their  causes  online  and  through  a  publicity
campaign. In addition, five of Harlequin’s leading
authors  will  contribute  to  More  Than  Words
Volume 2, a collection of short stories inspired by
this year’s award winners. Proceeds from the book
are reinvested in Harlequin’s charitable initiatives.  

This  year’s  Harlequin  More  Than  Words  award
recipients are:    

•  Janet  Lavender  founded  Dress  for  Success  Los
Angeles  in  1996.  The  event  has  provided  more
than 
professional
development assistance.  

10,000  women  with 

• Abigail Rosin’s Groove With Me program provides
free  dance  classes  at  their  Spanish  Harlem  dance
studio for 220 underprivileged girls in New York.

•  Lauren  Spiker  created  Melissa’s  Living  Legacy
Foundation,  a  tribute  to  her  daughter,  to  provide
an  online  environment  for  teens  to  learn  about
and 
cancer  experiences  at
their 
www.TeensLivingWithCancer.org.  

share 

18 T O R S T A R   2 0 0 4

• Peggy Ann Walpole founded Street Haven at the
Crossroads  in  1965.  Today,  the  shelter,  based  in
Toronto,  Ontario,  provides  emergency  housing,
food,  clothing,  medical  attention  and  counselling
for up to 60 women every day.

Toronto Star
The Toronto Star has a long tradition of community
support  focusing  primarily  on  children.  For  more
than  100  years,  the  Star  has  covered  all
administrative costs of The Toronto Star Children’s
Charities so that every penny contributed by Star
readers goes directly to providing services to more
than 65,000 children.

Joseph Atkinson launched The Toronto Star Santa
Claus Fund in 1906 to ensure that no child went
without a gift at Christmas. This fund will proudly
celebrate  its  100th  anniversary  in  2005.  With
money  raised  from  Star  readers,  gift  boxes  filled
with a sweater, hat, mitts, socks, candy, a book and
toy  are  delivered  directly  to  children’s  homes  by
thousands of volunteers. 

In  2004,  the  Toronto  Star  and  sister  newspapers,
The  Mississauga  News,  Brampton  Guardian  and
The  Ajax  Pickering  News  Advertiser,  raised  more
than  $1.3  million  dollars  to  give  45,000  needy
children  in  Toronto,  Brampton,  Mississauga,  Ajax
and Pickering a gift box at Christmas. An expanded
program  is  being  considered  to  celebrate  the
fund’s centennial in 2005.

Editorial Section  3/29/05  10:22 AM  Page 19

• The Hamilton Spectator earned the Canada Post
National Literacy Award for Business Leadership in
Canada  for  its  support  of  local  literacy  programs
like the Summer Reading Program with Hamilton
Public  Libraries  in  which  more  than  10,000
children  attend  reading  programs  at  32  local
libraries during the summer.

Metroland Printing, Publishing & Distributing
Metroland  properties  donated  in-kind  advertising
and promotion totaling more than $2.5 million in
2004.

As  Metroland  expands  in  Ontario,  so  too  do  the
number  of  communities  that  benefit  from  its
assistance. For example, the company contributed
more  than  $200,000  in  in-kind  advertising  to
community groups in the Niagara Region since the
launch of Niagara This Week in April 2004.

Metroland supported a broad range of worthwhile
causes in 2004 including:

•  Car  Guide  magazine  ran  a  charity  golf
tournament  for  the  Oakville-Trafalgar  Memorial
Hospital  Charitable  Foundation  generating  a
donation  of  $25,000  in  cash  while  the  Oakville
Beaver contributed more than $25,000 in in-kind
advertising. 

•  Metroland’s  Toronto  Community  News  plays  a
leading  role  in  the  civic  booster  campaign  Stand
Up Scarborough.  Stand Up Scarborough’s website
is  sponsored  and  maintained  by  The  Mirror.
Publisher Betty Carr is the campaign’s Honourary
Chairperson.

•  Celebration  of  the  Arts  is  a  community  event
created  and  hosted  by  Metroland’s  York  Region
Newspaper Group.  Now in its fifth year, the event
offers  aspiring  local  performers  an  opportunity  to
its
apply 
inception, 45 bursaries have been awarded.

for  performance  bursaries.  Since 

The  Toronto  Star  Fresh  Air  Fund  began  in  1901
when Star Publisher Joseph Atkinson appealed to
Star  readers  to  help  poor  children  escape  the
sweltering  heat.  Today,  children  with  crippling
illnesses, mental and physical handicaps and those
from  low-income  families  get  a  chance  to  enjoy
some summer fun.  Last summer, The Toronto Star
Fresh  Air  Fund  raised  $550,000  to  send  25,000
children to 98 day and residential camps.

CityMedia Group 
CityMedia  newspapers  focus  their  donations
primarily on literacy, education, health and wellness
and projects that support disadvantaged youth and
families.    In  2004,
more 
than  $2.5
million in cash and
in-kind 
support
was  provided  to
local  community
groups.

•  The  Hamilton
S p e c t a t o r ’ s
Summer 
Camp
Fund  sent  almost
1,200 
children
from  low-income
families to summer
camp in 2004.

• The Guelph Mercury Kids to Camp Fund enables
disadvantaged  children  to  enjoy  the  benefits  of
camp.    In  an  effort  to  raise  funds  in  2004,  the
Mercury 
historical
resurrected  Guelph’s 
Thanksgiving  Day  Races,  which  had  originally
launched in the late 1800s and continued until the
1970s.

• The Record announced a $300,000 donation to
in  Cambridge,  a  charity
Heartwood  Place 
committed  to  addressing  housing  needs  in  the
Waterloo Region.  The former Cambridge Reporter
building  will  be  sold  to  Heartwood  to  become
affordable housing for the region.  

•  The  Record  was  proud  to  partner  with  the
University of Waterloo as it launched its Building a
Talent  Trust  Fund  to  increase  the  concentration  of
talented  people  at  the  university  and  enhance
Waterloo’s ability to attract such talent.

19 T O R S T A R   2 0 0 4

Editorial Section  3/29/05  10:22 AM  Page 20

DAVID HOLLAND (LEFT) WILL BECOME TORSTAR’S EXECUTIVE VICE-PRESIDENT AND CHIEF FINANCIAL OFFICER
IN MAY 2005 WHEN BOB STEACY RETIRES AFTER MORE THAN 25 YEARS WITH THE COMPANY.

T R A N S I T I O N   I N   L E A D E R S H I P
After 18 years of financial leadership in Torstar’s newspaper and book publishing businesses, David
Holland  will  succeed  Bob  Steacy  as  Executive  Vice-President  and  Chief  Financial  Officer  of  the
company in May 2005.  Bob announced his plans to retire from Torstar last summer.

Bob has been an integral part of Torstar’s success and an exemplary leader, highly respected in
the  company  and  throughout  the  broader  financial  community.  He  has  provided  remarkable
service to Torstar for more than 25 years, including 17 years as the company’s most senior financial
officer.  We are very grateful for Bob’s many contributions which have advanced Torstar’s financial
results and strengths so substantially. 

David will be a very able successor for Bob. He is superbly qualified for this role after more than 25
years as a financial executive. Since joining Torstar in 1986, David has served in numerous capacities,
most recently as Senior Vice-President and Chief Financial Officer of Harlequin Enterprises Limited
and before that, as Vice-President of Finance for Torstar’s Daily Newspaper Group.

We look forward to David’s continuing leadership, and we wish Bob well in his retirement.

J. Robert S. Prichard
President and Chief Executive Officer

20 T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 21

M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

2003

METROLAND

TORONTO STAR

CITYMEDIA 

OTHER1

TOTAL

Operating revenue

$331,263

$418,517

$142,621

$10,984

$903,385

Operating profit

Depreciation

68,524

6,046

Segment EBITDA2 

$74,570

Return on Revenue

Operating profit

Segment EBITDA

20.7%

22.5%

27,910

34,780

$62,690

6.7%

15.0%

18,179

5,741

(4,497)

1,330

110,116

47,897

$23,920

($3,167)

$158,013

12.7%

16.8%

n/a

n/a

12.2%

17.5%

20023

Operating revenue

$308,872

$410,079

$126,720

$11,285

$856,956

Operating profit

Depreciation

61,917

6,249

Segment EBITDA

$68,166

Return on Revenue

29,747

36,526

$66,273

12,842

6,246

989

797

105,495

49,818

$19,088

$1,786

$155,313

Operating profit

20.0%

7.3%

10.1%

Segment EBITDA

F I N A N C I A L   TA B L E   O F   C O N T E N T S

16.2%

22.1%

15.1%

8.8%

15.8%

12.3%

18.1%

MANAGEMENT’S DISCUSSION & ANALYSIS

METROLAND
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AUDITORS’ REPORT TO SHAREHOLDERS

MANAGEMENT’S STATEMENT OF RESPONSIBILITY

CONSOLIDATED BALANCE SHEETS

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CONSOLIDATED STATEMENTS OF CASH FLOWS

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED STATEMENTS OF RETAINED EARNINGS 

ANNUAL OPERATING HIGHLIGHTS, SEVEN-YEAR-SUMMARY

CORPORATE INFORMATION

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Financial Report Section  3/29/05  10:35 AM  Page 22

FINANCIAL RESULTS

T orstar’s newspaper businesses reported record profits in 2004

while  book  publishing  profit  was  down,  producing  mixed
results for the year.

• The  Toronto  Star  had  a  strong  year  and  met  its  two  principle
financial goals, increasing EBITDA by 12 per cent and improving
cash margin despite a soft advertising market.

• Metroland delivered another excellent year, growing its revenues
and  profits  while  also  investing  substantially  in  future  growth.
This reflects the strength of Metroland’s franchise.

• CityMedia  had  the  highest  growth  rate  among  Torstar’s  three
newspaper  businesses.  Its  effective  integration  of  daily  and 
community  newspapers  resulted  in  higher  revenues,  operating
profits and EBITDA.

• 2004  was  a  difficult  year  for  Harlequin  as  it  faced  a  very  soft
mass-market  paperback  environment.  Revenues  and  operating
profits were down during the year.

Torstar’s  goals  for  2005  are  to  extend  the  record  of  growth  in 
its  newspapers  and  to  invest  in  Harlequin’s  future  growth  while
maintaining current levels of profitability in book publishing.

22 T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 23

M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A L Y S I S

Certain statements in this report may constitute forward-looking statements that reflect management’s
expectations  regarding  the  Company’s  future  growth,  results  of  operations,  performance  and
business prospects and opportunities. Wherever possible, words such as “anticipate”, “believe”,
“expect”,  “intend”  and  similar  expressions  have  been  used  to  identify  these  forward-looking 
statements. Such forward-looking statements involve risks, uncertainties and other factors which
may cause actual results, performance or achievements of the company to be materially different
from any future results, performance or achievements expressed or implied by such forward-looking
statements.  References  in  this  discussion  to  “Torstar”  are  to  Torstar  Corporation  and  its 
subsidiaries as presented in Torstar’s December 31, 2004 consolidated financial statements.

The  principal  activities  of  Torstar  are  the 
publication of newspapers and women’s fiction.
Torstar  reports  its  operations  in  two  segments:
Newspapers and Book Publishing.

RESULTS OF OPERATIONS – FULL YEAR 2004
OVERALL PERFORMANCE

T otal revenue was $1,541.8 million in 2004, up

$53.5 million from $1,488.3 million in 2003.
Newspaper revenue grew $100.1 million to
$1,003.5 million including $38.1 million from a
change  in  accounting  for  circulation  revenue  at
the  daily  newspapers  and  $18.1  million  from
acquisitions.  Book  Publishing  revenues  were
$538.4  million  in  2004,  down  $46.5  million
from $584.9 million in 2003. The strengthening
of the Canadian dollar reduced Book Publishing
revenues  by  $19.3  million  but  the  decline  was
more than offset by a gain on U.S. dollar hedges
of  $21.4  million.  Sales  volumes  were  down  in
almost all of Harlequin’s markets in 2004, which
reduced revenues by $42.4 million.

Newspaper  Segment  operating  profits  were
$127.6  million  in  2004,  up  $17.5  million  from
$110.1  million  in  2003.  Lower  newsprint  costs,
higher  Internet  profits  and  cost  containment
measures  at  the  Toronto  Star,  CityMedia  and
TMG TV provided $13.0 million of the increase.
Metroland’s operating profits were up $5.2 million
in  2004  including  $1.7  million  from  the  jointly
owned  Sing  Tao  and  Metro  publications.  TTN’s
operating  losses  were  $8.9  million  in  2004,  up
$4.0  million  from  $4.9  million 
in  2003.
Acquisitions provided $3.2 million of the increase
in newspaper operating profits in 2004.

Book Publishing operating profits were $97.2 million
in 2004, down $26.9 million from $124.1 million
in 2003. The strengthening of the Canadian dollar
reduced  Book  Publishing  operating  profits  by
$6.9  million,  offset  by  $7.2  million  of  higher
gains on U.S. dollar and other currency hedges.
Operating profits were down $27.2 million in 2004,
with declines in each of Harlequin’s divisions.

Corporate costs were $15.6 million in 2004, up
$1.4  million  from  $14.2  million  in  2003.  The
increase was from higher payroll costs including
$0.8 million related to the expensing of stock-based
and medium-term incentive compensation.

Interest  expense  was  $10.9  million  in  2004,
down  $1.9  million  from  $12.8  million  in  2003.
The  decrease  was  from  the  lower  level  of  debt
outstanding  during  the  year.  The  average  net
debt  (long-term  debt  and  bank  overdraft  net  of
cash  and  cash  equivalents)  was  $306  million  in
2004, down from $382 million in 2003. Torstar’s
effective interest rate of 3.6% in 2004 was slightly
higher than the 3.4% incurred in 2003.

During  2004,  the  Canadian  dollar  strengthened
relative to the U.S. dollar. This resulted in Torstar
reporting  a  non-cash  foreign  exchange  loss  of
$1.7 million on the translation of its net U.S. dollar
asset position. Torstar has U.S. dollar denominated
debt which provides a hedge against its U.S. dollar
assets. However the offset is not exact as the U.S.
dollar  assets  are  primarily  working  capital  with
amounts  fluctuating  daily.  In  2003  there  was  a
loss of $4.0 million on the translation of Torstar’s
net U.S. dollar asset position.

23 T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 24

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A L Y S I S

Torstar  reported  a  loss  of  $12.3  million  in  2004  from
unusual items compared with a $0.7 million loss in 2003.
Torstar  has  reported  these  items  as  unusual  as  they  did
not  occur  in  the  normal  course  of  Torstar’s  operating
businesses and could otherwise distort an assessment of
future operating results.

In  order  to  reduce  costs  and  improve  operating 
margins both the Toronto Star and CityMedia undertook
restructuring activities during 2004. The Toronto Star had
total restructuring costs of $7.9 million primarily related
to  a  voluntary  severance  program  and  CityMedia
incurred severances for a total cost of $0.7 million. These
restructurings will result in a net reduction of 73 full time
employees  with  annual  savings  of  $4.7  million  that  will
be fully realized by late 2005.

Harlequin completed a restructuring of its North American
and  U.K.  operations  in  2004  in  order  to  reduce  costs.
These restructurings had a cost of $1.1 million and resulted
in  a  reduction  of  28  full  time  employees  with  annual 
savings of $2.1 million.

Harlequin had established a provision at the end of 2003
for the closure of its craft kit business. Part of the business
was ultimately sold and some obligations were finalized
in  the  third  quarter  at  a  lower  cost  than  originally 
estimated.  Combined,  these  items  reduced  the  closure
costs by $1.3 million, which was recognized as an unusual
gain in the third quarter.

A $3.9 million provision was taken in 2004 to write off
all of Torstar’s remaining Interactive portfolio investments.
These  investments  are  all  in  nonpublic  funds  and 
companies  and  were  committed  to  in  the  late  1990’s 
as a part of Torstar’s former Interactive Media segment.

The 2003 loss from unusual items included $6.6 million
for restructuring in the Newspaper segment, $4.4 million
for  the  closure  of  Harlequin’s  craft  kit  business,  and 
$3.0 million of write-downs on the Interactive portfolio.
Offsetting the losses were gains of $6.7 million realized
on a sale of eight newspapers and $6.6 million realized
on the sale of an investment in Miles Kimball Company.  

Torstar’s effective tax rate was 39.1% in 2004, unchanged
from  2003.  Excluding  the  impact  of  unusual  items  and
the impact in 2003 of the change in provincial income
taxes,  the  effective  rate  was  38.2%  in  2004,  up  from
36.5%  in  2003.  This  increase  was  from  changes  in  the
underlying mix of income, including the increased losses
at TTN that are not being tax-effected.

Income  from  associated  businesses  was  $0.5  million 
in  2004,  up  $0.4  million  from  $0.1  million  in  2003
reflecting improved results at Black Press Ltd.

Net  income  was  $112.7  million  in  2004,  down 
$10.8 million from $123.5 million in 2003. Net income
per share was $1.42 in 2004, down $0.17 from $1.59 in
2003. The average number of Class B non-voting shares
outstanding in 2004 was 79.2 million, up from 77.6 million
in 2003 as a result of the exercise of stock options, offset
partially  by  the  repurchase  of  shares  under  a  normal
course issuer bid.

The following chart provides a continuity of earnings per
share from 2003 to 2004:

Net income per share 2003
Operations
Foreign exchange
Unusual items
Tax rate – 2003 statutory change
Tax rate – effective rate
Dilution effect

Net income per share 2004

$1.59
(0.07)
0.03
(0.11)
0.06
(0.05)
(0.03)

$1.42

NEWSPAPERS
The  Newspaper  Segment  includes  the  newspaper, 
commercial  printing  and  Internet  results  of  the  Toronto
Star, CityMedia Group and Metroland Printing, Publishing
and Distributing. CityMedia Group publishes three daily
newspapers  –  The  Hamilton  Spectator,  The  Record
(Kitchener,  Cambridge  and  Waterloo)  and  the  Guelph
Mercury  –  along  with  10  weekly  and  a  number  of 
specialty and monthly publications. Metroland publishes
67  community  newspapers,  a  number  of  specialty 
publications,  operates  several  consumer  shows  and 
publishes  the  jointly  owned  Toronto  daily  commuter
paper Metro and the Chinese language newspaper Sing
Tao Daily. This segment also includes the results of Torstar
Media  Group  Television  (“TMG  TV”)  and  Transit
Television Network (“TTN”).

Newspapers  generate  revenue  from  advertising  and 
circulation  with  advertising  being  the  more  significant
source.  Advertising  revenue  is  a  combination  of  linage
(volume)  and  rate.  Linage  has  traditionally  been  tied  to
the  economy  in  the  newspaper’s  local  market.  As  the
economy  improves  linage  has  tended  to  increase  with
linage decreases occurring during poor economic times.
Over  the  past  five  years,  newspapers  have  seen  linage
affected  by  the  migration  of  advertising  to  other  media
including the Internet.

24 T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 25

M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A L Y S I S
M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

The rate a newspaper can charge for advertising depends
on  the  market  position  of  the  newspaper  and  its 
readership  base1.  Total  number  of  readers  as  well  as
exclusive  readers  and  readers  in  key  demographics  are
important  factors  in  establishing  market  positioning  for
newspapers. Should long-term readership of newspapers
continue  to  decline,  market  share  will  become  more
important  to  the  individual  newspaper.  Details  on  the
average weekday readership for Torstar’s daily newspapers
can be found in Torstar’s 2005 Annual Information Form.

Circulation  revenue  is  a  combination  of  the  number 
of  copies  sold  and  the  net  selling  price  per  copy.
Circulation  statistics  are  important  as  they  support 
readership  levels  and  market  positioning.  Newspapers
are  sold  via  home  delivery,  single  copy  (in  stores  and
street  boxes)  and  in  bulk  (primarily  for  promotional 
and  sampling  purposes).  Circulation  results  for  Torstar’s
daily newspapers can be found in Torstar’s 2005 Annual
Information Form.

The  Internet  competes  with  printed  newspapers  for
advertising,  particularly  in  the  employment  and  other
classified  categories.  Recognizing  that  there  has  been  a
structural shift in advertising, Torstar’s newspapers have
all  established  Internet  operations  to  complement  their
printed  products.  In  addition,  partial  ownership  of
workopolis.com – Canada’s largest employment website
– ensures that Torstar maintains its share of the employment
advertising market. In 2005, Torstar has established Torstar
Digital as a reporting unit within the Newspaper Segment.
Torstar  Digital  will  be  a  cooperative  effort  of  all  the 
newspapers to develop integrated online solutions in the
areas  of  local  advertising,  classifieds,  news,  information
and business processes that will meet the needs of online
advertisers, consumers and readers.

Newsprint pricing has a significant impact on the results
of  the  Newspaper  Segment.  Torstar’s  newspapers 
consume  approximately  150,000  tonnes  of  newsprint
each year. A $10 change in the price per tonne affects
operating profits by $1.5 million. In 2004, Torstar’s newsprint
prices were on average 1% higher than in 2003. Current
market expectations are that the average newsprint price
will increase by 4% in 2005. This could be higher if the

U.S. economy strengthens significantly thereby increasing
the demand for newsprint. Changes in the Canadian/U.S.
dollar exchange rate could also impact pricing in 2005.

Labour  is  the  other  significant  cost  for  the  newspaper
segment.  Salary  and  wage  cost  increases  are  subject  to
several  collective  agreements  and  have  been  generally
tied to cost of living increases.

The  Toronto  Star’s  collective  agreements  covering
approximately 1,300 employees all expired at the end of
2004.  Negotiations  for  a  new  agreement  began  in  the
fourth quarter of 2004 and are continuing.

During  2004,  CityMedia  reached  three-year  collective
agreements  with  staff  at  The  Record  and  the  Brabant
newspapers  and  five-year  agreements  at  the  Fairway
newspapers. These agreements, covering approximately
270  employees,  provide  for  a  first-year  wage  increase
between 1.1% and 2.5% and a CPI formula with a minimum
of  1.5%  and  a  maximum  of  3.0%  for  the  later  years.
Contract  negotiations  are  ongoing  with  The  Hamilton
Spectator’s editorial and part-time mailroom employees
(approximately 210 employees) whose collective agreement
expired on December 31, 2003. Production and mailroom
staff at the Hamilton Web printing facility have been on
strike  since  December  5,  2004.  Hamilton  Web  has 
continued operations throughout the duration of the strike.
CityMedia  has  two  collective  agreements  covering 
24 employees at the Guelph Mercury and one covering
95 advertising employees at The Hamilton Spectator that
will expire during 2005.

Metroland reached three new collective agreements during
2004, covering 142 employees that provided for an increase
of 2.5% in the first year and an increase between 2% and
3% in the later years, based on Ontario cost of living. A
collective  agreement  covering  45  employees  at  one
printing plant expired at the end of 2004 and negotiations
began in February 2005. Sing Tao reached a three-year
collective agreement with their employees during 2004.
The agreement provided for an increase of 2.5% in the
first  year  and  an  increase  between  2%  and  3%  in 
the later years, based on Toronto CPI. Metroland has no
collective agreements that will expire during 2005.

1Readership statistics for Canadian daily newspapers are independently reported by the Newspaper Audience Databank (“NADbank”) twice a year.

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Selected details (in thousands of dollars) are set out in the table below:

METROLAND

TORONTO STAR

CITYMEDIA

OTHER2

TOTAL

2004

Revenue3
Operating profit
Depreciation
Segment EBITDA
Margins:

Operating profit
EBITDA4

2003

Revenue
Operating profit
Depreciation
Segment EBITDA
Margins:

Operating profit
EBITDA

Restated 2003 Margins3:

Operating profit
EBITDA

$378,084
74,856
6,701
$81,557

19.8%
21.6%

$331,263
68,524
6,046
$74,570

20.7%
22.5%

n/a
n/a

$454,392
36,041
34,187
$70,228

7.9%
15.5%

$418,517
27,910
34,780
$62,690

6.7%
15.0%

6.2%
13.9%

$158,230
24,024
5,263
$29,287

15.2%
18.5%

$142,621
18,179
5,741
$23,920

12.7%
16.8%

12.3%
16.2%

$12,767
(7,320)
2,110
($5,210)

$1,003,473
127,601
48,261
$175,862

n/a
n/a

12.7%
17.5%

$10,984
(4,497)
1,330
($3,167)

$903,385
110,116
47,897
$158,013

n/a
n/a

n/a
n/a

12.2%
17.5%

11.7%
16.8%

METROLAND 
Metroland  had  a  successful  year  with  new  records  for
revenues – $378.1 million, EBITDA – $81.6 million and
operating profit – $74.9 million. Metroland continued its
growth  strategy  in  2004  with  geographic  expansion,
acquisitions and new products.

During the second quarter of 2004, Metroland successfully
launched  Niagara  This  Week,  a  full-colour,  free 
circulation, tabloid weekly newspaper delivered on Friday
to every home in the Niagara region. With 185,000 copies
printed  each  week,  Niagara  This  Week  has  the  largest
press run of any community newspaper in Canada. In the
fourth quarter, Niagara This Week expanded to a second

publishing  day  for  the  St.  Catharines  area  in  order  to
meet customer demand for a mid-week product. A new
monthly business publication that is distributed to more
than 5,000 businesses in the region, the Niagara Business
Times, was also launched in the fourth quarter.

Metroland  completed  several  acquisitions  during  2004
including  Gold  Book  directories,  World  of  Wheels  and
Canadian Auto World magazines, the Port Perry Star, the
Grimsby Lincoln News, and Oakville Today newspapers
and the Flyer Network (a flyer and distribution business).
The installation of Metroland’s new KBA Colora printing
press  was  completed  on  time  and  on  budget  during 
the  second  quarter  of  2004.  This  new  press  increased

2 Consists of TMGTV, TTN and newspaper segment new venture costs. TTN was 51% owned in the first quarter of 2003 and became a wholly-owned subsidiary in the second quarter of 2003.

3 Effective  2004,  Torstar  has  begun  to  report  home  delivery  circulation  revenues  for  the  Toronto  Star  and  CityMedia  on  a  gross  basis  rather  than  net  of  certain  distribution  costs. 

The 2004 adjustment to revenue was $32.4 million for the Toronto Star and $5.7 million for CityMedia. The 2003 results have not been restated for this change. The restated 2003 margins

illustrate  what  the  impact  would  have  been  on  margins  had  the  revenues  been  restated.  For  more  details  on  the  change,  see  the  discussion  in  “Changes  in  Accounting  Policies”. 

4 Torstar reports its financial results under Canadian generally accepted accounting principles (“GAAP”). However, management believes that many of the company’s shareholders, creditors,

other stakeholders and analysts prefer to assess the company’s performance using earnings before interest, unusual items, taxes, depreciation and amortization of intangible assets (“EBITDA”)

as an estimate of the cash generated by the business, in addition to the GAAP measures. Torstar calculates segment EBITDA as operating profit before depreciation and amortization of

intangible assets. Torstar’s method of calculating EBITDA may differ from other companies and accordingly, may not be comparable to measures used by other companies.

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

Metroland’s printing and colour capacity and allows for
more  newspapers  to  be  printed  internally.  Metroland
started printing part of Metro’s print run during the third
quarter of 2004.

Metroland’s  revenues  of  $378.1  million  were  up 
$46.8  million  or  14.1%  from  $331.3  million  in  2003.
Newspaper advertising revenues increased $16.3 million
in  2004  with  linage  up  5.7%  at  the  community 
newspapers  and  a  0.8%  increase  in  the  effective  line
rate.  Sing  Tao  and  Metro  both  had  strong  advertising 
revenue  growth  in  2004  contributing  $4.5  million  of
Metroland’s  increased  revenue.  Distribution  revenues
were  $83.6  million,  up  $9.9  million  or  13.4%  in  2004
with almost 2.3 billion pieces distributed. Other revenues,
which  include  magazines,  directories  and  trade  shows,
were  up  $19.4  million  with  just  over  one  half  of 
the  growth  from  magazine  publication  acquisitions.
Commercial printing revenues were up $1.4 million from
2003  acquisitions  and  Metroland’s  new  press,  which
came on-line mid-year.

Metroland’s newsprint costs increased $3.2 million due
to higher consumption by the newspaper and commercial
printing operations. Payroll costs were up $17.9 million
in 2004 including general wage increases of $2.2 million,
higher commissions of $3.6 million (reflecting the higher
advertising  revenues)  and  higher  pension  costs  of 
$0.5  million.  The  remainder  of  the  increase  in  payroll
costs  was  related  to  the  acquisitions,  additional  staff
required  for  geographic  expansion,  new  products  and
investment  in  the  infrastructure  required  to  support
Metroland’s growing operations.

Metroland’s  EBITDA  was  $81.6  million  in  2004,  up 
$7.0  million  or  9.4%  from  $74.6  million  in  2003.
Depreciation expense was up $0.7 million as a result of
Metroland’s  new  printing  press.  Metroland’s  operating
profit was $74.9 million, an increase of $6.4 million or
9.3% from $68.5 million earned in 2003.

TORONTO STAR
The Toronto Star grew EBITDA by $7.5 million or 12.0%
in 2004 despite facing a highly competitive marketplace
and  a  soft  advertising  market.  Toronto’s  six  daily 
newspapers  continue  to  compete  vigorously  for  both
share of readers and advertisers. Slowdowns in automotive,
travel  and  major  retail  advertising  categories  were 
combined  with  the  ongoing  migration  of  employment
advertising to the Internet.

The Toronto Star completed the transition of several new
members of its executive management team during the
year  including  the  appointment  of  Michael  Goldbloom
as Publisher in May, and Giles Gherson as Editor-in-Chief
in September. In the third quarter of 2004, the Toronto Star
launched a voluntary severance program. This program
will result in the reduction of 50 full-time employees by
the end of 2005.

Toronto Star revenues were $454.4 million in 2004, up
$35.9 million from $418.5 million in 2003. The increase
included  $32.4  million  from  the  change  in  accounting
for circulation revenues.

Newspaper advertising revenues were flat year over year
as  a  small  increase  in  insert  revenues  offset  a  slight
decline  in  in-paper  advertising  revenues.  The  Toronto
Star’s advertising linage was down 7.7% year over year
with  declines  occurring  in  most  categories.  Automotive
linage was down 9.0% in the year as the manufacturers
and retailers spent less on newspaper advertising. Retail
linage, excluding automotive, was down 8.1% as several
large retailers reduced their in-paper advertising spend.
Travel linage was down 5.1% in the year and employment
linage continued to decline, down 8.7% in the year. The
linage  declines  were  offset  by  an  8.2%  increase  in  the
effective  line  rate  in  2004.  The  rate  increase  was  a 
combination  of  a  higher  rate  card,  colour  and  position
premiums,  and  advertisers  not  reaching  the  levels 
necessary to qualify for volume discounts in 2004.

The  Toronto  Star’s  Internet  properties  provided  an 
offset  to  declining  linage  in  2004.  Torstar’s  share  of
Workopolis.com revenue was up $2.4 million, as on-line
employment  advertising  continued  to  grow.  On-line
employment classified revenues at thestar.com were up
$0.7 million in the year.

Circulation  revenue  was  up  $0.7  million  excluding  the
change in accounting, as increases in home delivery and
Saturday  single  copy  pricing  were  partially  offset 
by  slightly  lower  circulation  levels.  Sunday  circulation
levels  were  up  during  2004  while  Saturday  circulation
was down, primarily in single copy sales.

Toronto  Star  newsprint  costs  were  down  $3.0  million 
in  2004.  Cost  savings  of  $4.0  million  from  lower 
consumption levels were partially offset by $1.0 million
of  higher  newsprint  prices.  The  lower  consumption 
levels reflected the lower advertising linage and efforts to
reduce  costs  through  page  count  reductions.  Payroll
costs were $1.0 million higher in 2004 as general wage
increases  from  collective  agreements  were  partially 
offset by lower pension costs.

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The  Toronto  Star’s  EBITDA  was  $70.2  million  in  2004,
up $7.5 million from $62.7 million in 2003. Depreciation
expense was $0.6 million lower in 2004. Operating profit
was  $36.0  million  in  2004,  up  $8.1  million  from 
$27.9 million in 2003.

CITYMEDIA 
CityMedia had significant growth in 2004 with operating
profits of $24.0 million, up $5.8 million or 31.9% from
$18.2  million  in  2003.  Acquisitions  made  in  2003  and
2004  contributed  $2.2  million  of  the  growth  while  the
remaining  $3.6  million  was  realized  through  revenue
growth and cost containment.

Colour upgrades were completed on the presses at both
The  Hamilton  Spectator  and  Hamilton  Web.  These
upgrades provide the opportunity for increased advertising
and commercial printing revenues. With the new collective
agreement  reached  at  The  Record  in  June,  all  of
CityMedia’s  properties  now  have  commission-based
variable  pay  for  sales  representatives.  During  the  third
quarter CityMedia completed the purchase of two small
community newspapers and agreed to manage, publish
and  distribute  the  Hamilton  edition  of  the  Gold  Book
directory.  In  January  2005,  The  Record  completed  its
relocation to a leased facility in downtown Kitchener. 

CityMedia  revenues  were  $158.2  million  in  2004,  up
$15.6  million  including  $5.7  million  from  the  change 
in accounting for circulation revenues and $8.0 million
from  acquisitions.  The  Hamilton  Spectator’s  revenues
were  down  slightly  in  2004  with  both  advertising  and 
circulation revenues lower. Linage was down 7.1% with
weakness  in  automotive  and  major  retail  advertising.
Part  of  the  impact  of  the  lower  linage  was  offset  by  a
5.2% increase in the effective line rate. The Record and
Guelph Mercury had $2.1 million of higher revenues in
2004. Advertising revenue was up 3.0% at The Record
with  a  strong  effective  line  rate  more  than  offsetting  a
2.6%  decrease  in  linage.  The  Brabant,  Fairway  and
Hamilton Web revenues were up $0.6 million with higher
advertising and insert revenues partially offset by lower
commercial printing revenues.

Newsprint costs were down $0.2 million for CityMedia
in 2004 as lower consumption from newsprint reduction
initiatives  and  lower  advertising  linage  was  partially 
offset by the impact of acquisitions. Labour costs were up
$4.0  million in  2004  including  $3.2  million  from 
acquisitions  and  $0.8  million  from  contractual  wage
increases which were partially offset by staff reductions.

CityMedia’s EBITDA was $29.3 million in 2004, up $5.4
million or 22.6% from $23.9 million in 2003. Excluding
the impact of acquisitions, EBITDA was up $3.3 million
or 13.8%. Depreciation expense was down $0.5 million
in the year. Operating profit was $24.0 million in 2004,
up $5.8 million from $18.2 million in 2003. Operating
profit was up $3.7 million or 20.3% excluding the impact
of acquisitions.

OTHER
TMG TV is a 24-hour direct response television business
operating  the  SHOP  TV  Canada  channel  and  TMG  TV
Productions.  The  direct  response  television  business  in
Canada continues to be challenging. The expectation for
TMG TV in 2004 was for strong revenue growth after the
negative impact of SARS in 2003 and for cost containment
from restructuring activities. New federal regulations on
products, a shift to digital tuning (reducing channel surfing)
and a strengthening Canadian dollar, which increases the
cost to U.S. advertisers, prevented the higher growth that
had been anticipated and revenues were flat year over
year. TMG TV realized on its cost containment objectives
in 2004. Operating profit was $1.6 million in 2004, up
$0.5 million from $1.1 million in 2003.

TTN is a U.S.-based operation that delivers full-motion,
broadcast-quality  information  and  entertainment  to 
passengers on buses, rail and other modes of mass transit
on screens mounted in the vehicle. Originally a joint venture
between  Torstar  and  ITEC  Entertainment  Corporation,
Torstar  acquired  100%  of  the  business  in  the  second
quarter of 2003. TTN made solid progress during 2004.
The  passenger  information  and  entertainment  system
was installed in the Virginia Beach trolleys and Chicago
PACE  buses  mid  year  and  the  Atlanta  buses  late  in 
the  year.  With  the  new  installations,  revenues  reached
$2.8 million in 2004 up $1.6 million from $1.2 million
in 2004. Operating losses were $8.9 million in 2004, up
$4.0 million from $4.9 million in 2003.

2005 OUTLOOK
The  outlook  for  2005  for  the  Newspaper  Segment  is 
difficult to predict. Torstar’s newspapers have maintained
their circulation and readership levels and strengthened
their advertising line rates during 2004. They completed
restructurings that produced cost reductions and should
improve  operating  margins.  They  are  positioned  to  be
able to take full advantage of any improvements that are
realized in the newspaper advertising market. It is difficult
to  accurately  predict  future  advertising  linage  as  the
majority of newspaper advertisements are placed within

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

a week of the publication date. Newspaper revenues are
sensitive  to  changes  in  linage.  A  1%  shift  in  advertising
linage  at  the  daily  newspapers  impacts  revenues  by
approximately $3.5 million over a full year.

The  creation  of  Torstar  Digital  in  2005  will  provide
improved focus on the Internet and the related revenue
opportunities for the newspapers. The challenge for the
newspapers  is  to  ensure  that  the  value  of  their  content
and relationships with local and national advertisers are
optimized in both their print and Internet products.

TTN  will  continue  to  expand  during  2005.  A  contract
was awarded in January 2005 for the installation of the
passenger information and entertainment system in Los
Angeles.  This  installation,  which  will  more  than  double
the number of buses that TTN has installed their system
on, should be complete by the end of 2005. The Atlanta
and Chicago PACE markets should reach monthly EBITDA
break-even by the end of 2005. As the market expansion
continues,  TTN’s  operating  losses  are  expected  to  be
slightly higher in 2005 than they were in 2004.

BOOK PUBLISHING
The  Book  Publishing  Segment  reports  the  results  of
Harlequin Enterprises Limited, a leading global publisher
of women’s fiction. Harlequin publishes women’s fiction
around the world, selling books through the retail channel
and  directly  to  the  consumer  by  mail  and  the  Internet.
Harlequin’s  women’s  fiction  publishing  operations 
are comprised of three divisions: North America Retail,
North America Direct-To-Consumer and Overseas. In 2004,
Harlequin  published  books  in  25  languages  in  94 
international markets. Harlequin sold a total of 130 million
books in 2004, down from 144 million in 2003.

Harlequin  sells  books  under  several  imprints  including
Harlequin, Silhouette, MIRA, Red Dress Ink, Steeple Hill,
LUNA and HQN. Different genres of women’s fiction are
published  under  the  various  imprints  ranging  from  Red
Dress Ink titles that reflect the lifestyles of today's urban,
single  women  to  Steeple  Hill’s  inspirational  romance
titles.  HQN,  Harlequin’s  newest  imprint  launched  in
August  2004,  is  dedicated  to  publishing  single  title
romance novels.

Harlequin publishes books in both series and single title
formats. Harlequin publishes series titles primarily under
the  Harlequin  and  Silhouette  brands.  Series  titles  are
published  monthly  in  mass-market  paperback  format
under an imprint that identifies the type of story to the

reader. Each series typically has a pre-set number of titles
that  will  be  published  each  month.  The  single  title 
publishing  program  provides  a  broader  spectrum  of 
content in a variety of formats (mass-market paperback,
trade  paperback,  hardcover)  and  generally  a  longer
book. New single title books are published each month
and the individual titles have a longer shelf life.

Harlequin  sells  books  through  the  retail  channel  and
directly  to  the  consumer  by  mail  and  the  Internet.  In
retail, both the number of books that are distributed and
the  number  sold  are  important  factors  for  profitability
and optimizing this relationship is a key business objective.
Books sold through the retail channel are sold to wholesalers
and retailers with a right of return. A provision for returns
is made when the books are shipped and is adjusted as
actual  returns  are  received  over  time.  Series  books  are
on sale for approximately one month. Returns for these
books  are  normally  received  within  one  year,  with 
more  than  95%  received  within  the  first  six  months.
Single title books are on sale for several months and, as
a result, experience a longer return period. The difference
between  the  initial  estimate  of  returns  and  the  actual
returns realized has an impact on Harlequin’s results during
subsequent periods as the returns are received.

A key business objective for the Direct-To-Consumer business
is maintaining the customer base through a combination
of  acquiring  new  customers  and  keeping  the  existing
ones. A significant source of new customers has historically
been  through  promotional  direct  mailings.  The  direct
marketing industry continues to face considerable challenges
from a lack of available mailing lists, increased regulation
and  competitive  pressure  from  alternate  channels.  This
has made the acquisition of new customers more difficult
and the ability to retain customers even more important.
In  addition  to  loyalty  programs  for  its  customers,
Harlequin  actively  promotes  new  titles  and  series  to  its
existing customer base.

As  an  international  publisher,  Harlequin’s  results  are
affected by changes in foreign exchange rates relative to
the Canadian dollar. The most significant is the change in
the  U.S.$/Cdn.$  exchange  rate.  To  offset  some  of  this
risk,  Torstar  has  entered  into  forward  foreign  exchange
and  option  contracts  for  U.S.  dollars,  Euros,  Yen  and
Pound  Sterling.  Effective  January  1,  2004,  the  impact 
of  the  U.S.  dollar  hedges  were  reported  in  revenue. 
In 2003, they were reported directly in operating profit
along with the impact from the other currency hedges.

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The following chart identifies the impact of foreign currency movements, foreign currency hedges and underlying
operations on reported revenue and operating profits (in $000’s):

Reported revenue, prior year
Impact of currency movements
Impact of U.S. dollar hedges5
Change in operating revenue
Reported revenue, current year

Reported operating profit, prior year
Impact of currency movements
Impact of U.S. dollar hedges6
Impact of other currency hedges
Change in operating profit
Reported operating profit, current year

Depreciation and amortization 
Segment EBITDA

Reported margins:
Operating profit 
EBITDA 

Impact of foreign exchange contracts on margins:
Reported operating profit, current year
Hedge gains
Operating profit before hedge gains
Operating profit margin
EBITDA margin

2004
$584,924
(19,277)
21,396
(48,667)
$538,376

$124,121
(6,920)
7,648
(436)
(27,231)
$97,182

8,502
$105,684

18.1%
19.6%

$97,182
22,025
$75,157
14.5%
16.2%

2003
$618,093
(38,043)

4,874
$584,924

$119,168
(13,193)
14,924
513
2,709
$124,121

7,780
$131,901

21.2%7
22.6%7

$124,121
14,813
$109,308
18.7%
20.0%

Book  Publishing  revenues  were  down  $48.6  million  in
2004  excluding  the  impact  of  foreign  exchange.  North
America Retail was down $18.5 million, North America
Direct-To-Consumer  was  down  $12.6  million  and
Overseas was down $11.3 million. In 2003, the former
Creativity division had revenues of $6.2 million.

Book Publishing operating profits were down $27.2 million
in 2004 excluding the impact of foreign exchange. North
America  Retail  was  down  $19.4  million, North  America
Direct-To-Consumer  was  down  $4.7  million  and
Overseas  was  down  $5.1  million.  In  2003,  the  former
Creativity division had operating losses of $2.0 million.

North America Retail results reflected the weakness in the
U.S.  mass-market  paperback  segment  of  the  consumer
book publishing industry in 2004. Statistics published by
the Association of American Publishers indicate that net
billings of mass-market paperbacks were down 8.9% in
2004.  This  segment,  which  represents  the  majority  of
Harlequin’s sales, was negatively affected by mega best
sellers,  including  fiction,  diet  and  lifestyle  books  that
drew away consumer dollars and reading time.Harlequin
also  faced  heavy  discounting  of  some  products  by 
competitors.  North  America  Retail  sold  fewer  books  in
2004 as both series and single title programs were affected
by this trend.

5 The  impact  of  the  U.S.  dollar  hedges  is  reported  in  revenue  effective  January  1,  2004.  The  2003  U.S.  dollar  hedges  were  reported  directly  in  operating  profit.  Torstar  has  hedged 

$75  million  of  its  U.S.  dollar  revenue  at  $1.58  in  2004  and  $76  million  at  $1.59  in  2005.  There  are  no  hedges  in  place  for  2006.  For  more  details  see  Note  13  in  Torstar’s 

December 31, 2004 annual financial statements.

6 Gains on the U.S. dollar hedges were recorded in operating profit in 2003. Therefore the impact on operating profit in 2004 is the year over year change. 

7 If the 2003 U.S. dollar hedge gain had been reported in revenue, the 2003 operating and EBITDA margins would have been 20.7% and 22.0% respectively.

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S
M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A L Y S I S

North  America  Direct-To-Consumer  revenues  and 
operating  profits  were  down  as  a  result  of  the  lower 
customer base, including a smaller number of new members
acquired in 2004. This reflected the continued challenges
of  sourcing  new,  profitable  members.  The  decline  in
sales volumes and higher distribution costs were partially
offset by lower advertising and promotional costs, a mid-year
price increase and lower overhead costs.

Overseas,  most  markets  reported  lower  retail  sales  of
series  books  in  2004.  Harlequin  continued  to  work  on
expanding its single title programs in the Overseas markets.
This initiative met with some success in 2004, in particular
in Germany, Australia and France.

The U.K. had a difficult year with lower retail sales and
higher  distribution  costs  associated  with  the  mid-year
transition  to  a  new  distributor.  The  Japanese  market 
continued  to  struggle  in  2004.  Declines  in  retail  sales 
of  series  books  were  only  partially  offset  by  gains  in 
the single title business.

2005 OUTLOOK
Harlequin’s focus for 2005 will be on stabilizing the unit
sales after the significant declines experienced in 2004.
The  U.S.  mass-market  paperback  segment  continues  to
be  highly  competitive,  challenging  and  soft.  Editorial
innovation remains a focus as Harlequin strives to publish
new,  relevant  product  that  readers  will  find  appealing.
Plans  are  in  place  for  increased  promotional  support 
for Harlequin’s brands and individual authors. 

Growth  in  North  America  Direct-To-Consumer  book
sales  and  related  revenue  is  not  expected  in  2005, 
as  the  number  of  new  members  is  not  likely  to  offset
members  lost  to  attrition.  The  goal  will  be  to  slow  the
decline  and  stabilize  the  customer  base.  Product 
initiatives will be used to attract new Direct-To-Consumer
customers  and  increased  investment  will  be  made  in 
loyalty programs to retain existing ones. 

The  overseas  paperback  book  publishing  markets  are
also  expected  to  remain  highly  competitive  in  2005.
Further  development  of  the  single  title  business  will 
be  continued  in  each  of  the  major  overseas  markets.
Format and cover changes will be made to series titles in
the overseas markets in an effort to stabilize sales. 

ASSOCIATED BUSINESSES
Torstar  has  a  19.35%  equity  investment  in  Black  Press
Ltd.  Black  Press  Ltd.  is  a  privately  held  company  that
publishes 95 newspapers (both dailies and weeklies) and
has  17  printing  plants  in  Western  Canada,  Washington
State and Hawaii. This investment is accounted for using
the  equity  method.  Torstar  may  make  additional 
investments  in  Black  Press  under  certain circumstances.
The Black Press business is growing well and continues to
exceed expectations.

During 2004, Torstar acquired a 30% interest in Q-ponz
Inc., a coupon envelope business based in Toronto.

Torstar’s share of net income from associated businesses
was $0.5 million in 2004 and $0.1 million in 2003.

FOURTH QUARTER – 2004
OVERALL PERFORMANCE
Total revenues were $414.5 million in the fourth quarter
of  2004,  up  $26.7  million  from  $387.8  million  in  the
fourth  quarter  of  2003.  Newspaper  revenues  were
$285.1 million, up $34.3 million from $250.8 million in
the same quarter last year. $9.6 million of the increase
was  from  the  change  in  accounting  for  circulation 
revenues and $3.8 million was from acquisitions. Higher
advertising  and  distribution  revenues  at  Metroland 
provided  $12.0  million  of  the  increase  in  the  quarter.
Book  Publishing  revenues  were  $129.4  million  in  the
quarter,  down  $7.6  million  from  $137.0  million  in 
the  fourth  quarter  of  2003.  The  strengthening  of  the
Canadian  dollar  reduced  Book  Publishing  revenues 
by  $5.6  million  in  the  quarter  but  this  was  more  than 
offset  by  a  gain  on  U.S.  dollar  hedges  of  $7.5  million.
Sales  volumes  were  down  in  almost  all  of  Harlequin’s
markets  in  the  fourth  quarter,  which  reduced  revenues
by $7.9 million. In the fourth quarter of 2003, the former
Creativity Division had revenues of $1.6 million.

Newspaper Segment operating profits were $49.5 million
in  the  fourth  quarter  of  2004,  up  $7.3  million  from
$42.2  million  in  the  fourth  quarter  of  2003.  The  9.8%
increase in revenue (excluding the change in accounting
for  circulation  revenue)  and  lower  costs  at  the  daily
newspapers provided $8.0 million of growth in the quarter
with  only  $0.5  million  coming  from  acquisitions.  TTN’s
operating  losses  were  $1.2  million  higher  in  the  fourth
quarter of 2004.

31

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Book  Publishing  operating  profits  were  $24.9  million 
in  the  fourth  quarter  of  2004,  down  $3.9  million 
from  $28.8  million  in  the  fourth  quarter  of  2003.  The
strengthening  of  the  Canadian  dollar  reduced  Book
Publishing  operating  profits  by  $1.4  million,  offset  by
$1.6  million  of  higher  gains  on  U.S.  dollar  and  other 
currency hedges. Operating profits were down $4.5 million
in the fourth quarter of 2004, with each of Harlequin’s
divisions reporting lower revenues. In the fourth quarter
of 2003, the former Creativity Division had an operating
loss of $0.4 million. As expected, the 2004 fourth quarter
results were consistent with the level of profits reported in
the second and third quarters of 2004.

Corporate  costs  were  up  slightly  in  the  fourth  quarter 
to $3.3 million from $3.1 million in 2003 due to higher
payroll  costs.  Interest  expense  was  $2.8  million  in 
the  fourth  quarter  of  2004,  down  $0.7  million  from 
$3.5 million in the fourth quarter of 2003. The decrease
was  from  the  lower  level  of  debt  outstanding  during 
the quarter.

The 2003 fourth quarter loss of $7.8 million from unusual
items  included  $4.6  million  for  restructuring  in  the
Newspaper  Segment  and  $4.4  million  for  the  closure 
of Harlequin’s craft kit business. Offsetting the losses was
a $1.2 million gain that arose from the finalization of the
gain  realized  on  the  sale  of  newspapers  in  the  second
quarter  and  additional  proceeds  from  the  first  quarter
sale of an investment in Miles Kimball Company.

Torstar’s effective tax rate was 37.6% in the fourth quarter
of  2004,  down  significantly  from  47.0%  in  the  fourth
quarter of 2003. Excluding the impact of unusual items
and  the  fourth  quarter  2003  impact  of  the  change  in
provincial income taxes, the effective rate was 38.1% in
the fourth quarter of 2003. The 0.5% lower effective tax
rate  reflects  the  change  in  mix  of  income  during  the
fourth quarter.

Net  income  was  $42.6  million  in  the  fourth  quarter  of
2004, up $12.2 million from $30.4 million in the fourth
quarter of 2003. Net income per share was $0.54 in the
quarter,  up  $0.15  from  $0.39  in  the  same  quarter  last
year. The weighted average number of shares outstanding
in the fourth quarter of 2004 was 78.8 million, up slightly
from 78.0 million in the fourth quarter of 2003.

The following chart provides a continuity of fourth quarter
earnings per share from 2003 to 2004:

Net income per share 2003
Unusual items in 2003
Tax rate – 2003 statutory change
Operations
Net income per share 2004

$0.39
0.06
0.06
0.03
$0.54

NEWSPAPERS
The  Newspaper  Segment  grew  EBITDA  in  the  fourth
quarter despite only limited advertising revenue growth
at the daily newspapers. Lower costs at the Toronto Star
and CityMedia dailies improved both operating profit and
EBITDA  margins.  Metroland’s  revenues  and  operating
profits were up over the fourth quarter of 2003.

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

Selected financial information for the Newspaper Segment for the fourth quarter (in $000’s):

2004
Revenue8
Operating profit
Depreciation
Segment EBITDA
Margins:

Operating profit
EBITDA

2003
Revenue
Operating profit
Depreciation
Segment EBITDA
Margins:

Operating profit
EBITDA

Restated 2003 Margins8:

Operating profit
EBITDA

TORONTO STAR

METROLAND

CITYMEDIA

OTHER

TOTAL

$125,672
20,569
8,459
$29,028

16.4%
23.1%

$117,231
16,518
8,713
$25,231

14.1%
21.5%

13.2%
20.1%

$111,747
21,481
1,910
$23,391

19.2%
20.9%

$89,948
19,785
1,538
$21,323

22.0%
23.7%

$44,720
9,797
882
$10,679

21.9%
23.9%

$41,043
7,767
1,491
$9,258

18.9%
22.6%

n/a
n/a

18.3%
21.8%

$2,993
(2,397)
652
($1,745)

n/a
n/a

$2,610
(1,902)
381
($1,521)

n/a
n/a

n/a
n/a

$285,132
49,450
11,903
$61,353

17.3%
21.5%

$250,832
42,168
12,123
$54,291

16.8%
21.6%

16.2%
20.8%

Advertising revenues at the Toronto Star were up slightly
in the fourth quarter as a 10.2% increase in the effective
line  rate  offset  a  9.2%  decrease  in  linage.  National 
advertising  rose  3.6%  but  declines  were  experienced 
in each of retail, travel and classified, down 9.9%, 7.4%
and 13.5% respectively. Automotive advertising was down
12.8%  (mostly  classified)  and  employment  advertising
declined 6.4%. On-line advertising revenues at thestar.com
and  workopolis.com  were  up  $0.6  million in  the  fourth
quarter.  Circulation  revenues  were  up  slightly  in  the
quarter,  excluding  the  $8.1  million  impact  from  the
change in accounting.

Metroland’s  revenues  were  up  $21.8  million  in  the
fourth  quarter  including  $2.5  million  from  acquisitions.
Advertising linage at the community newspapers was up
13.2% in the quarter, slightly offset by a 1.3% decrease in
the  effective  line  rate.  Distribution  revenue  was  up 
$4.8  million  or  22.3%  in  the  fourth  quarter  as  over 
700  million  pieces  were  delivered.  A  portion  of  the
increase is timing resulting from an extra Friday (which is
the  largest  distribution  day)  in  December  2004. This
impact will reverse in the first quarter of 2005. Sing Tao
and Metro had strong fourth quarters and contributed a
combined $1.5 million of additional advertising revenue.

Lower newsprint consumption offset partially by higher
pricing  reduced  the  Toronto  Star’s  paper  costs  by  $1.2
million  in the  fourth  quarter.  Labour  costs  were  down
$1.0 million as lower pension and long-term disability
costs  more  than  offset  general  wage  increases.  Other
costs  were  down  $1.6  million  due  primarily  to  reduced
promotional activities in the fourth quarter.

Metroland’s costs were up in the quarter, reflecting the
increased costs related to the revenue growth from product
and  geographic  expansion.  Depreciation  expense  was
$0.4 million higher in the fourth quarter of 2004 due to
the new press that came on-line during the second quarter
of 2004.

8 Effective  2004,  Torstar  has  begun  to  report  home  delivery  circulation  revenues  for  the  Toronto  Star  and  CityMedia  on  a  gross  basis  rather  than  net  of  certain  distribution  costs. 

The fourth quarter 2004 adjustment to revenue was $8.1 million for the Toronto Star and $1.5 million for CityMedia. The 2003 results have not been restated for this change. The restated

2003 margins illustrate what the impact would have been on margins had the revenue been restated. For more details on the change, see the discussion in “Changes in Accounting Policies”.

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CityMedia revenues were up $0.9 million in the fourth
quarter  excluding  the  $1.5  million  impact  of  the 
accounting change for circulation revenues and $1.3 million
from  acquisitions.  Advertising  revenue  was  flat  in  the
fourth quarter at The Hamilton Spectator as a 4.5% linage
decline  was  offset  by  a  higher  effective  line  rate.
However,  the  fourth  quarter  linage  decrease  was  the
smallest year-over-year decline during 2004. The Record
had  a  small  increase  in  advertising  revenue  as  a  strong
effective line rate slightly offset a 7.8% decline in linage.
CityMedia costs were relatively flat year over year in the
fourth quarter.

TTN’s revenues were flat in the fourth quarter year over
year.  Operating  losses  were  $2.7  million  in  the  fourth
quarter of 2004, up $1.2 million from $1.5 million in the
fourth quarter of 2003. Depreciation expense was $0.3
million  higher  in  the  quarter  as  more  systems  were
installed and operating.

BOOK PUBLISHING
The  details  of  the  changes  in  reported  revenues  and
operating  profits  for  the  fourth  quarter  of  2004  are  as 
follows (in $000’s):

Reported revenue, 2003
Impact of currency movements
Impact of U.S. dollar hedges9
Change in operating revenue

Reported revenue, 2004

$137,008
(5,636)
7,545
(9,526)

$129,391

Reported operating profit, 2003
Impact of currency movements
Impact of U.S. dollar hedges10
Impact of other currency hedges
Change in operating profit

$28,819
(1,422)
2,495
(900)
(4,127)

Reported operating profit, 2004

$24,865

Depreciation and amortization

2,235

Segment EBITDA

$27,100

Reported:
Operating margin
EBITDA margin

Impact of foreign exchange 

contracts on margins:
Reported operating profit
Hedge gains

2004

2003

19.2%
20.9%

21.0%11
22.5%

$24,865
6,966

$28,819
5,372

Adjusted operating profit

$17,899

$23,447

Operating profit margin
EBITDA margin

14.7%
16.5%

17.1%
18.6%

Book Publishing revenues were down $9.5 million in the
fourth  quarter  of  2004  excluding  the  impact  of  foreign
exchange. North America Retail was down $3.3 million,
North America Direct-To-Consumer was down $2.2 million
and Overseas was down $2.4 million. In the fourth quarter
of 2003, the former Creativity division had revenues of
$1.6 million.

Book Publishing operating profits were down $4.1 million
in  the  fourth  quarter  of  2004  excluding  the  impact  of 
foreign  exchange.  North  America  Retail  was  down 
$3.6 million, North America Direct-To-Consumer was up
$0.9 million and Overseas was down $1.8 million. In the
fourth  quarter  of  2003,  the  former  Creativity  division
had operating losses of $0.4 million.

North America Retail continued to face challenges in the
U.S.  mass-market  paperback  segment.  In  the  North
America Direct-To-Consumer division, favourable payment
rates and a June 2004 price increase offset the impact of
lower  volumes  and  provided  an  increase  in  operating
profits. In Overseas, Japan and Germany reported lower
net  sales  in  the  core  retail  series  programs in  the  fourth
quarter. The U.K. had lower net sales for both its series
and single title programs.

9 The  impact  of  the  U.S.  dollar  hedges  is  reported  in  revenue  effective  January  1,  2004.  The  2003  U.S.  dollar  hedges  were  reported  directly  in  operating  profit.  Torstar  has  hedged 

$75 million of its U.S. dollar revenue at $1.58 in 2004 and $76 million at $1.59 in 2005. There are no hedges in place for 2006. For more details see Note 13 in Torstar’s December 31, 2004

annual financial statements.

10 Gains on the U.S. dollar hedges were recorded in operating profit in 2003. Therefore the impact on operating profit in 2004 is the year over year change. 

11 If the 2003 U.S. dollar hedge gain had been reported in revenue, the fourth quarter 2003 operating profit margin would have been 20.3%.

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

FINANCIAL INSTRUMENTS 
FOREIGN EXCHANGE
Harlequin’s international operations provide Torstar with
approximately 33% of its operating revenues. As a result,
fluctuations  in  exchange  rates  can  have  a  significant
impact on Torstar’s reported profitability.

In order to offset the exchange risk on its balance sheet
from net U.S. dollar denominated assets, Torstar maintains
a  certain  level  of  U.S.  dollar  denominated  debt.  These
net  assets  are  primarily  current  in  nature,  and  to  the
extent  that  the  amount  of  net  U.S.  dollar  assets  differs
from  the  amount  of  the  U.S.  dollar  debt,  a  foreign
exchange gain or loss is recognized in earnings.

To  manage  the  exchange  risk  in  its  operating  results,
Torstar  has  entered  into  forward  foreign  exchange  and
currency  options  contracts.  Torstar’s  most  significant
exposure  is  to  the  movements  in  the  U.S.$/Cdn.$
exchange rate, but it also manages its exchange risk on
movements in the Euro, Pound Sterling and Yen relative
to the Canadian dollar.

Effective January 1, 2004, (see discussion under “Changes
in  Accounting  Policies”)  the  U.S.  dollar  contracts  are 
designated as hedges against the U.S. dollar revenues. In
2004,  gains  of  $21.4  million  were  reported  in  Book
Publishing revenues. In 2003, gains of $13.7 million on
the U.S. dollar contracts were recorded in Book Publishing
operating profit upon maturity of the contract. 

Effective January 1, 2004, Euro, Pound Sterling and Yen
contracts ceased to qualify for hedge accounting and are
marked to market each quarter. The mark to market gain
or  loss  plus  the  realized  gain  or  loss  on  these  contracts is
recorded  in  Book  Publishing  operating  profit.  Gains  of
$0.6  million  and  $1.1  million  were  recorded  on  these
contracts during 2004 and 2003 respectively.

At December 31, 2004, Torstar had entered into forward
foreign exchange and currency option contracts to establish
the following exchange rates or ranges:

CURRENCY

AMOUNT

EXCHANGE RATE
OR RANGE

U.S. dollars
Euros

76,000,000
4,000,000

$1.59 – 1.64
$1.68

YEAR

2005
2006

If the outstanding U.S. dollar contracts were marked-to-
market at December 31, 2004, there would be a gain of
$29.2 million. Torstar will close out the 2006 Euro contracts
evenly throughout 2005. The counterparties to the foreign
currency  contracts  are  all  major  financial  institutions with
high credit ratings. Further details are contained in Note
13 of the consolidated financial statements.

INTEREST RATES
In order to manage its interest rate risk on its long-term
debt,  Torstar  has  entered  into  interest  rate  swaps  and 
collars.  In  2004,  these  instruments  established  an 
interest  rate  of  approximately  3.5%  on  $80  million  of
U.S.  dollar  denominated  debt  and  a  range  of  2.7%  to
3.4% on an average of $205 million of Canadian dollar
denominated debt. 

Torstar is party to a U.S. interest rate swap arrangement
that  fixes  the  interest  rate  on  U.S.  $80  million  of 
borrowings at approximately 3.5% for four years ending
December 2007.

During 2004, Torstar had an interest rate collar agreement
that  established  a  Canadian  dollar  weighted  average
interest  range  of  2.7%  to  3.4%.  The  collar  was  for 
$250  million  of  Canadian  dollar  denominated  debt 
in  the  first  quarter  of  2004  and  was  reduced  by 
$30 million each quarter for the remainder of 2004. This
arrangement ended in December 2004.

All of Torstar’s Canadian dollar debt is at floating rates.
Torstar  has  not  entered  into  any  interest  rate  derivative
instruments for its Canadian dollar debt for 2005.

Torstar’s exposure to credit related losses in the event of
non-performance  by  counterparties  to  the  interest  rate
swap and collar arrangements is mitigated by accepting
only major financial institutions with high credit ratings as
counterparties. Further details are contained in Note 6 of
the consolidated financial statements.

PENSION OBLIGATIONS 
Torstar  maintains  a  number  of  defined  benefit  plans
which  provide  pension  benefits  to  its  employees  in
Canada  and  the  U.S.  Torstar  also  maintains  defined 
contribution plans in the U.S. and in certain of Harlequin’s
overseas operations.

The accounting for defined benefit plans requires the use
of actuarial estimates for pension expense and pension
plan  obligations.  In  making  the  estimates,  certain
assumptions must be made. The significant assumptions
made by Torstar in 2004 and 2003 for determining the
pension plan obligations and expenses were:

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Discount rate 
Rate of future 

compensation increase
Expected long-term rate 
of return on plan assets
Average remaining service 

2004

5.75%

2003

6.0%

3.0% to 3.5% 4.0%

7.0%

7.0%

life of active employees (years)

7 to 16

13 to 18 

The  December  31,  2003  assumptions  were  used  to
determine the 2004 pension expense. The discount rate
of  5.75%  is  the  yield  at  December  31,  2004  on  high
quality  fixed  income  investments  with  maturities  that
match the expected maturity of the pension obligations
(as  prescribed  by  the  Canadian  Institute  of  Chartered
Accountants  (“CICA”)).  A  1%  increase  in  the  discount
rate would result in a decrease in the total pension plan
obligation of $67.8 million and a decrease in the current
year  expense  of  $6.8  million.  A  1%  decrease  in  the 
discount  rate  would  increase  the  total  pension  plan 
obligation  by  $78.4  million  and  increase  current  year
expense by $7.9 million.

The rate of future compensation increases was reduced
to a range of 3.0% to 3.5% for the December 31, 2004
obligation calculation as a result of management’s review
of  actual  increases  over  the  past  several  years  and 
expectations  regarding  future  increases.  This  change  in
estimate  decreased  the  accrued  benefit  obligation  by
$4.5  million  and  will  reduce  pension  expense  by
approximately $1.3 million in 2005.

Torstar  has  maintained  its  expected  long-term  rate  of
return on plan assets at 7%, as management believes it to
be a reasonable estimate. Although market returns were
low  or  negative  a  few  years  ago,  the  returns  realized in
2003  and  2004  have  exceeded  7%.  A  1%  decrease  in
the  expected  return  on  plan  assets  would  increase  the
current year expense by $5.0 million.

The average remaining service life of active employees is
used to amortize past service costs from plan improvements
and net actuarial gains or losses. Torstar has reduced its
estimate of this time period from 13-18 years (weighted
average of 15 years) to 7-16 years (weighted average of
11  years).  This  change  reflects  the  current  composition
of Torstar’s workforce and expectations for staff turnover.
The  estimate  of  the  average  remaining  service  life  is 
generally  reviewed  on  a  three-year  basis.  This  change
has  no  impact  on  the  benefit  obligation  but  will  bring
plan  variances  into  expense  over  a  shorter  period.

Torstar’s  pension  plans  are  in  a  net  unfunded  position 
of  $30.3  million  at  December  31,  2004  down  from
$54.9 million at the end of 2003. This balance includes
$15.7  million  ($23.6  million  in  2003)  for  an  executive
retirement plan, which is not funded until payments are
made to the executives upon retirement or termination
of  employment,  but  is  supported  by  a  letter  of  credit.
Excluding the executive retirement plan, the net unfunded
position  decreased  from  $31.3  million  in  2003  to 
$14.6 million in 2004.

Torstar also provides post-employment benefits including
health  and  life  insurance  benefits  for  employees, 
primarily  in  the  Canadian  newspaper  operations.  At
December 31, 2004, the unfunded obligation for these
benefits  was  $60.1  million,  up  from  $56.8  million  at
December 31, 2003. The key assumptions for this obligation
are the discount rate and the health care cost trends. The
discount rate is the same as the prescribed rate for the
pension obligation. For health care costs, the estimated
trend was for a 10% increase for the 2004 expense with
a 0.5% decrease each year until 2014. A 1% increase or
decrease  in  the  estimated  increase  in  health  care 
costs would increase or decrease the obligation by about
$3.5 million. The change in the annual expense would
be less than $0.5 million.

LIQUIDITY AND CAPITAL RESOURCES
OVERVIEW
Funds  are  generally  used  for  capital  expenditures,  debt
repayment and distributions to shareholders. Long-term
debt is used to supplement funds from operations and as
required for acquisitions. It is expected that future cash
flows from operating activities, combined with the credit
facilities  available  will  be  adequate  to  cover  forecasted
financing requirements.

In  2004,  $178.6  million  of  cash  was  generated 
by  operations,  $62.6  million  was  used  for  investing 
activities  and  $124.6  million  was  used  for  financing
activities.  Cash  and  cash  equivalents  net  of  bank 
overdraft  decreased  by  $9.6  million  in  the  year 
from $50.4 million to $40.8 million.

OPERATING ACTIVITIES
Operating  activities  provided  cash  of  $178.6  million  in
2004, up $15.6 million from $163.0 million in 2003.

Other  adjustments  of  $14.2  million  in  2004  included
$22.7 million to reflect the pension contributions made
in excess of pension expense, reduced by the non-cash
foreign  exchange  loss,  stock-based  compensation  and
the  write-off  of  the  Internet  portfolio.  The  pension

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M A N A G E M E N T ’ S   D I S C U S S I O N   A N D   A N A L Y S I S

adjustment  was  $25.5  million  in  the  fourth  quarter  of
2004 reflecting the higher payments made. In the fourth
quarter of 2003, Torstar made an incremental contribution
of $23.0 million to its pension plans. The 2003 adjustments
also included the gains realized on the sale of community
newspapers and an investment in Miles Kimball Company.

The  non-cash  adjustment  for  future  income  taxes  was
$9.0 million in 2004 from the use of loss carryforwards
and the impact of pension funding. In 2003, the adjustment
was $23.1 million, which included the taxes related to the
incremental pension payment made and the change in
the Ontario corporate income tax rate.

Non-cash working capital, excluding the impact of foreign
exchange, decreased $14.8 million in 2004 as increases
in trade, employee and taxes payable more than offset
higher receivables from increased newspaper revenues.
In 2003, non-cash working capital increased $23.7 million
as taxes and other payables decreased, due to timing of
payments, and receivables and prepaid expenses increased.

INVESTING ACTIVITIES
During  2004,  $62.6  million  was  used  for  investments,
down from $95.5 million in 2003.

Additions  to  property  plant  and  equipment  were 
$45.6 million in 2004, down from $59.0 million in 2003.
The 2004 additions included $8.0 million for new presses
and press upgrades and $8.3 million for TTN’s build-out.
In  2003,  $28.5  million  was  spent  on  the  new  printing
press  for  Metroland  and  a  colour  expansion  for  The
Hamilton Spectator press.

During  2004,  $16.1  million  was  used  for  acquisitions 
of  community  newspapers  and  directories.  Metroland
made  several  acquisitions  during  2004  including  Gold
Book  directories,  World  of  Wheels  and  Canadian  Auto
World  magazines,  the  Port  Perry  Star,  the  Grimsby
Lincoln  News,  Oakville  Today,  and  the  Port  Colborne
Leader  newspapers  and  the  Flyer  Network  (a  flyer  and
distribution  business).  The  CityMedia  Group  acquired
the  Grand  River  Sachem  and  the  Glanbrook  Gazette
newspapers. During the second quarter of 2004, Torstar
acquired a 30% equity interest in Q-ponz Inc., a coupon
envelope business.

In 2003, $51.5 million was used to purchase community
newspapers  including  the  Brabant  and  Fairway  weekly
newspaper  groups,  magazine  publisher  J.H.  Robinson
Publishing Ltd. and the printing operations of Hamilton
Web  and  Silva  Litho  Solutions  Inc.  In  2003,  cash  of 
$15.9  million  was  received  on  the  sale  of  community
newspapers and an investment in Miles Kimball Company.

FINANCING ACTIVITIES
Cash  of  $124.6  million  was  used  in  financing  activities
during 2004, up from $53.1 million in 2003.

Torstar reduced long-term debt by $61.5 million in 2004
compared  with  a  reduction  of  $36.0  million  in  2003.
Torstar repaid $150.0 million of medium-term notes and
issued  $88.5  million  of  commercial  paper,  net  of 
repayments,  during  2004.  In  2003,  $102.4  million  of 
medium-term notes were repaid, $45.0 million of medium
term notes were issued and $21.4 million of commercial
paper was issued, net of repayments.

Cash dividends paid to shareholders were $54.3 million
in 2004, up $6.8 million or 14.3% from $47.5 million in
2003.  The  increase  was  from  the  9.4%  increase  in  the
annual  dividend  rate  from  $0.64  per  share  in  2003  to
$0.70 per share in 2004 and the increase in the number
of shares outstanding. $22.1 million of cash was received
from the exercise of stock options in 2004, down slightly
from $26.7 million received in 2003.

Torstar  announced  a  normal  course  issuer  bid  on 
May 5, 2004 to purchase up to an aggregate of 2 million
Class B non-voting shares during the period May 7, 2004
to May 6, 2005. Torstar believes that the purchase of its
own shares is a prudent use of corporate funds and will
help  to  offset  the  dilution  resulting  from  the  issue  of
shares  pursuant  to  the  exercise  of  stock  options.  As  of
December  31,  2004,  Torstar  had  purchased  just  over 
1.4 million shares for a total price of $35.0 million.

2005 CAPITAL EXPENDITURES
Capital  expenditures  in  2005  are  expected  to  be 
approximately $50 million, consistent with 2004. In 2005,
capital expenditures are expected to include $11 million
for TTN’s build-out in Los Angeles and $7 million for the
relocation  of  newspapers  to  new  premises  including 
$4  million  that  was  delayed  from  2004. Other  projects
include  regular  replacement  of  production assets  and  IT
infrastructure spending at Metroland.

LONG-TERM DEBT 
At  December  31,  2004,  Torstar  had  long-term  debt  of
$317.8  million  outstanding.  The  debt  consisted  of  U.S.
dollar  commercial  paper  of  $116.0  million,  Canadian
dollar commercial paper of $156.8 million and Canadian
dollar medium term notes of $45.0 million.

Torstar  has  a  long-term  credit  facility  for  $200  million
that  will  expire  on  January  31,  2007  and  a  364-day
revolving  facility  for  $250  million  that  will  expire  on
January  27,  2006.  The  364-day  revolving  loan  can  be
extended for up to one additional 364-day term with the

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lenders’ consent or can be converted to a 364-day term loan at the company’s option. These credit facilities are 
designated as standby lines in support of the commercial paper program and letters of credit. At December 31, 2004,
there were no funds drawn under either of these facilities and a $22.7 million letter of credit was outstanding relating
to the executive retirement plan.

The  commercial  paper  is  generally  issued  for  a  term  of  less  than  one  year  in  order  to  provide  for  flexibility  in 
borrowing. However, the commercial paper program has been and is intended to continue to be an ongoing source
of financing for Torstar. Recognizing this intent, to the extent that the long-term credit facilities have sufficient credit
available that they could be used to replace the outstanding commercial paper, the commercial paper is classified as
long-term on Torstar’s balance sheet.

Torstar has a $45 million medium term note outstanding that will mature on September 19, 2005. It is Torstar’s intention
to refinance the $45 million medium term note through the issuance of commercial paper. At December 31, 2004,
there was in excess of $150 million available under the credit facilities after providing for the letter of credit and the
outstanding commercial paper. Therefore the $45 million medium term note remains classified as long-term debt on
the consolidated balance sheet.

Torstar has a policy of maintaining a sufficient level of U.S. dollar denominated debt in order to provide a hedge against
its U.S. dollar assets. It is expected that the level of U.S. dollar debt will remain relatively constant during 2005.

CONTRACTUAL OBLIGATIONS
Torstar has the following significant contractual obligations:

Nature of obligation

Total

2005

2006-2007

2008-2009

2010 +

Office leases
Capital purchases
Long-term debt

Total

$180,821
2,452
317,800

$501,073

$12,711
1,329

$25,327
1,123
317,800

$24,626

$118,157

$14,040

$344,250

$24,626

$118,157

Office leases include the offices at One Yonge Street, in Toronto for Torstar and the Toronto Star, Harlequin’s Toronto
head office and the new facility in Kitchener for The Record. The One Yonge Street and Kitchener leases extend until
the year 2020. Harlequin’s lease will expire in 2009.

The full balance of long-term debt is shown as payable in 2007 as the long-term credit facilities will expire in January 2007.
Torstar expects to be able to renew its credit facilities at that time.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES
Torstar prepares its consolidated financial statements in Canadian dollars and in accordance with Canadian GAAP. 
A summary of Torstar’s significant accounting policies is presented in Note 1 of the consolidated financial statements.
Some of Torstar’s accounting policies require subjective, complex judgments and estimates as they relate to matters
that are inherently uncertain. Changes in these judgments or estimates could have a significant impact on Torstar’s
financial statements. Critical accounting estimates that require management’s judgments include the provision for
book returns, valuation of goodwill, accounting for employee future benefits and accounting for income taxes.

PROVISION FOR BOOK RETURNS
Revenue from the sale of books, net of provisions for estimated returns, is recognized when they are shipped and
title has transferred.

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

The provision for estimated returns is significant for retail
sales  where  books  are  sold  with  a  right  of  return.  As
books  are  shipped  a  provision  is  recorded  for  returns.
This  provision  is  estimated  by  management,  based 
primarily  on  historic  sales  performance  of  that  type  of
book and the author. Books are returned over time and
are adjusted against the returns provision. On a quarterly
basis  the  actual  return  experience  is  used  to  assess  the
adequacy of the provision.

The impact of the variance between the original estimate
for  returns  and  the  actual  experience  is  reported  in  a
period  subsequent  to  the  original  sale.  This  can  have
either  a  positive  (if  the  actual  experience  is  better 
than  estimated)  or  negative  (if  the  actual  experience  is
worse)  impact  on  reported  results.  A  change  in  market
conditions  can  therefore  have  a  compounded  effect 
on  the  book  publishing  results.  If  the  market  sales  are
declining,  the  estimate  being  made  for  returns  on 
current  period  sales  will  generally  be  higher  and  the
adjustment to the returns provision for prior period sales
is likely to be negative (i.e. the market has softened since
the original estimate was made).

Series  books  are  on  sale  for  approximately  one  month
and returns are normally received within one year, with
more  than  95%  received  within  the  first  six  months.
Harlequin has been publishing series books for more than
20  years  and  has  significant  experience  in  projecting
returns for this business. Single title books are on sale for
several  months  and,  as  a  result,  experience  a  longer
return  period.  The  single  title  publishing  program  has
grown  over  the  past  decade.  Harlequin’s  experience
with the returns patterns and methodology used by man-
agement  to  project  returns  for  single  title  books 
has also evolved over that time period. For these books,
there  is  more  variation  in  net  sale  rates  between  titles,
even  for  the  same  author.  As  a  result,  the  estimate  for
returns on these titles has more variability than that for
the series titles. 

At December 31, 2004, the returns provision deducted
from  accounts  receivable  on  the  consolidated  balance
sheets  was  $111  million  ($101  million  in  2003).  A  1%
change 
in 
calculating the global retail returns provision on sales from
July  to  December  2004  would  result  in  a  $4.0  million
change in reported 2004 revenue.

the  average  net  sale  rate  used 

in 

VALUATION OF GOODWILL 
Under  Canadian  GAAP,  goodwill  is  not  amortized  but 
is  assessed  for  impairment  at  the  reporting  unit  level 
at  least  on  an  annual  basis.  Goodwill  is  assessed  for
impairment using a two-step approach. The first step is
to assess whether the fair value of the reporting unit to
which the goodwill is associated is less than its carrying
value. If the fair value of the reporting unit is less than the
carrying  value,  the  second  step  is  required.  The 
second step is a comparison of the fair value of goodwill
to  its  carrying  amount.  If  the  fair  value  of  goodwill  is 
less than  its  carrying  value,  goodwill  is  considered
impaired  and  a  charge  for  impairment  must  be 
recognized immediately.

Reporting units are identified based on the nature of the
business and the level of integration between operations.
Torstar  uses  a  market  approach  to  determine  the  fair
value  of  its  reporting  units.  This  approach  uses  several
factors  including  normalized  or  projected  earnings  and
price  earnings  multiples.  Comparable  transactions  are
reviewed  for  appropriate  price  earnings  multiples. 
The  fair  value  of  an  asset  is  defined  as  the  amount  at
which it could be bought or sold in a current transaction
between willing parties.

Torstar has completed its annual impairment test and no
adjustment for impairment was required.

ACCOUNTING FOR EMPLOYEE FUTURE BENEFITS
The cost of defined benefit pension and other retirement
benefits earned by employees is actuarially determined
each  year  based  on  management’s  estimates  of  the 
long-term  rate  of  investment  return  on  plan  assets  and
future compensation and health care costs. Management
applies  judgment  in  the  selection  of  these  estimates,
based on regular reviews of historical investment returns,
salary increases and health care costs. Expectations regarding
future economic trends and business conditions, including
inflation rates are also considered.

The  discount  rate  used  in  measuring  the  liability  and
expected  healthcare  costs  is  prescribed  to  be  equal  to
the  current  yield  on  long-term,  high-quality  corporate
bonds  with  a  duration  similar  to  the  duration  of  the 
benefit obligation.

Management’s estimates, along with a sensitivity analysis
of changes in these estimates on both the benefit obligation
and  the  benefit  expense  are  further  discussed  under
“Pension  Obligations”  and  are  disclosed  in  Note  12  of
the consolidated financial statements.

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ACCOUNTING FOR INCOME TAXES 
Future  income  taxes  are  recorded  to  account  for  the
effects  of  future  taxes  on  transactions  occurring  in  the
current period. Management uses judgment and estimates
in  determining  the  appropriate  rates  and  amounts 
to record for future taxes, giving consideration to timing
and probability. Previously recorded tax assets and liabilities
are adjusted if the expected tax rate is revised based on
current information.

The  recording  of  future  tax  assets  also  requires  an 
assessment  of  recoverability.  A  valuation  allowance  is
recorded  when  Torstar  does  not  believe,  based  on  all
available evidence, that it is more likely than not that all
of the future tax assets recognized will be realized prior
to their expiration. This assessment includes a projection
of  future  year  earnings  based  on  historical  results  and
known changes in operations.

More information on Torstar’s income taxes is provided
in Note 10 of the consolidated financial statements.

CHANGES IN ACCOUNTING POLICIES
HEDGING RELATIONSHIPS
Torstar  adopted  Accounting  Guideline  13  “Hedging
Relationships” effective January 1, 2004. This new guideline
establishes  conditions  for  applying  or  discontinuing
hedge accounting as well as addressing new documentation
requirements and effectiveness testing requirements.

Torstar  had  the  following  derivatives  in  place  on 
January 1, 2004:

1. Interest rate swaps and contracts to hedge interest rate
movements  on  portions  of  its  U.S.  and  Canadian 
dollar denominated debt.

2. Foreign currency contracts to hedge the purchase price
on purchases of capital assets in U.S. dollars and Euros.

3. Foreign currency contracts and options to hedge U.S. 
dollar  operating  earnings  from  integrated  U.S.  dollar 
operations.

4. Foreign  currency  contracts  to  hedge  Euro  operating 

earnings from self-sustaining Euro operations.

Torstar  determined  that  the  first  three  categories 
of derivatives continued to qualify as hedges under the
new guideline. The U.S. dollar hedges were designated
as  hedges  against  U.S.  dollar  revenues  effective 
January 1, 2004. The gains or losses on those derivatives
were  recorded  against  U.S.  dollar  revenues  in  2004
rather  than  against  operating  profits  as  they  had  been 
in prior years.

The new guideline does not permit hedge accounting for
an economic hedge on a foreign self-sustaining operation.
As  a  result,  Torstar  began  to  mark-to-market  the  Euro
contracts  each  quarter  during  2004.  The  realized and
unrealized  gain  or  loss  on  the  Euro  contracts  were
reported  as  part  of  the  Book  Publishing  Segment’s 
operating results.

CIRCULATION REVENUE
Torstar has, consistent with industry practice, historically
reported  home  delivery  circulation  revenues  for  its
newspapers  net  of  certain  distribution  costs.  The
Canadian Institute of Chartered Accountants Handbook
Section  1100  “Generally  Accepted  Accounting
Principles”  became  effective  for  Torstar’s  2004  fiscal
year. Under this section, a GAAP hierarchy is established
and the ability to use industry practice has been eliminated.
With this change, Torstar has begun in 2004 to report  its
home delivery circulation revenues on a gross basis and
to  include  the  distribution  costs  in  operating  expenses.
The impact of the revision was to increase revenues and
operating expenses by $38.1 million for the year ended
December 31, 2004. There was no impact on operating
profit or net income.

The accounting rules for the implementation of this new
section  do  not  permit  for  a  retroactive  restatement  of
prior  years’  results.  The  impact  of  the  revision, 
had  it  been  applied  retroactively,  would  have  been 
to  increase  revenues  and  operating  expenses  by 
$38.3 million for the year ended December 31, 2003.

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

ANNUAL INFORMATION – 3 YEAR SUMMARY
(In thousands of dollars or shares except for per share amounts)

Revenue
Net income 

Per share (basic)
Per share (diluted)

Average number of shares outstanding during the year

Basic
Diluted

Cash dividends per share
Total assets
Total long-term debt

2004
$1,541,849
$112,703
$1.42
$1.41

79,168
79,813
$0.70
$1,510,027
317,829

2003
$1,488,309
$123,515
$1.59
$1.57

77,645
78,763
$0.64
$1,511,767
387,800

2002
$1,475,049
$125,325
$1.64
$1.62

76,329
77,451
$0.58
$1,480,721
448,390

Total revenues have increased over the past three years.
The growth has come from higher Newspaper revenues as
Book Publishing revenues have declined from a combination
of  the  strengthening  Canadian  dollar  and  lower  sales 
volumes.

• In 2004, unusual losses of $12.3 million were realized
compared  with  an  unusual  loss  of  $0.7  million  in
2003. In 2003, restructuring provisions were offset by
gains from the disposition of community newspapers
and an investment in Miles Kimball Company.

Several factors have caused net income to decline over
the past three years:

• Newspaper profits have increased during the three-year

period both from acquisitions and expansion.

• Book Publishing profits increased in 2003, but then
declined  significantly  in  2004  as  all  of  Harlequin’s
markets faced challenges.

• Corporate costs have increased by $2.8 million over
the three-year period, primarily from higher payroll
costs. In 2003, Torstar began expensing stock-based
compensation costs and replaced part of the executive
option grants with a medium-term incentive plan.

• Non-cash  foreign  exchange  translation  losses  of 
$1.7 million in 2004 and $4.0 million in 2003 were
recognized  on  the  translation  of  Torstar’s  net  U.S.
dollar  asset  position.  This  was  as  a  result  of  the
strengthening Canadian dollar.

• In 2003, an increase in provincial income tax rates
resulted in a charge of $4.7 million as future income
tax liabilities were restated to the new rate.

Earnings  per  share  have  been  impacted  both  by  the
lower  net  income  each  year  but  also  by  an  increase 
in the average number of shares outstanding each year.
On  average,  2.8  million  more  shares  were  outstanding
during 2004 than during 2002.

Cash  dividends  per  share  have  increased  in  each  of 
the  three  years  as  Torstar  continued  to  distribute  free
cash  flow  to  shareholders.  During  2004,  Torstar 
repurchased  just  over  1.4  million  shares  for  a  total 
price of $35.0 million through a normal course issuer bid.

Long-term  debt  has  decreased  by  $130.7  million  over
the  past  two  years  due  to  the  strengthening  of  the
Canadian dollar and $97.5 million of debt repayments.

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SUMMARY OF QUARTERLY RESULTS
(In thousands of dollars except for per share amounts)

2004 QUARTER ENDED

Revenue12
Net income

Net income per Class A voting 
and Class B non-voting share
Basic
Diluted

2003 QUARTER ENDED

Revenue
Net income

Net income per Class A voting and 

Class B non-voting share
Basic
Diluted

MARCH 31

$361,748
$23,038

JUNE 30

$399,038
$35,764

SEPT. 30

$366,540
$11,309

DEC. 31

$414,523
$42,592

$0.29
$0.29

MARCH 31

$353,173
$25,115

$0.45
$0.44

JUNE 30

$379,256
$38,330

$0.14
$0.14

SEPT. 30

$368,040
$29,715

$.54
$.54

DEC. 31

$387,840
$30,355

$0.33
$0.32

$0.50
$0.49

$0.38
$0.38

$0.39
$0.38

The  summary  of  quarterly  results  illustrates  the  cyclical
nature of revenues and operating profit in the Newspaper
Segment.  The  fourth  quarter  is  generally  the  strongest 
for  the daily  newspapers.  The  weekly  and  community
newspapers tend  to  have  a  more  even  performance 
during the year.

Unusual  income  and  losses  have  impacted  the  level  of
net  income  in  several  quarters.  In  2003,  the  first  and
second quarters had unusual income of $2.1 million and
$5.0 million respectively and the fourth quarter had an
unusual loss of $7.8 million. In 2004, the third quarter
had an unusual loss of $12.3 million.

SUBSEQUENT EVENTS
On  January  14,  2005,  Torstar  completed  the  sale  of 
the  land  and  building  that  had  been  previously  been
occupied  by  The  Record  in  Kitchener  for  proceeds 
of  $5.8  million.  Torstar  will  report  an  unusual  gain 
of $1.3 million in the first quarter of 2005.

OTHER
At January 31, 2005, Torstar had 9,918,475 Class A voting
shares  and  68,255,928  Class  B  non-voting  shares 
outstanding. More information on Torstar share capital is
provided in Note 8 of the consolidated financial statements.

At  January  31,  2005,  Torstar  had  5,580,493  options 
to  purchase  Class  B  non-voting  shares  outstanding  to
executives and non-executive directors. More information
on  Torstar’s  stock  option  plan  is  provided  in  Note  9  of
the consolidated financial statements.

Additional  information  relating  to  Torstar  including  the
Annual  Information  Form  is  available  on  SEDAR  at
www.sedar.com.

Dated: February 23, 2005. 

12 Quarterly revenue has been restated from that previously presented to reflect the change in accounting for circulation revenue. 

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C O N S O L I D A T E D   F I N A N C I A L   S T A T E M E N T S

MANAGEMENT’S REPORT ON RESPONSIBILITY FOR FINANCIAL REPORTING
Management is responsible for preparation of the consolidated financial statements, notes hereto and other financial
information  contained  in  this  annual  report.  The  financial  statements  have  been  prepared  in  conformity  with
Canadian generally accepted accounting principles using the best estimates and judgments of management, where
appropriate. Information presented elsewhere in this annual report is consistent with that in the financial statements.

Management is also responsible for maintaining a system of internal control designed to provide reasonable assurance
that assets are safeguarded and that accounting systems provide timely, accurate and reliable information.

The Board of Directors is responsible for ensuring that management fulfills its responsibilities for financial reporting
and  internal  control.  The  Board  is  assisted  in  exercising  its  responsibilities  by  the  Audit  Committee  of  the  Board. 
The Committee meets quarterly with management and the internal and external auditors, and separately with the
internal and external auditors, to satisfy itself that management’s responsibilities are properly discharged, and to discuss
accounting  and  auditing  matters.  The  Committee  reviews  the  consolidated  financial  statements  and  recommends
approval of the consolidated financial statements to the Board.

The internal and external auditors have full and unrestricted access to the Audit Committee to discuss their audits
and their related findings as to the integrity of the financial reporting process.

J. Robert S. Prichard

Robert J. Steacy

President and Chief Executive Officer

Executive Vice-President and Chief Financial Officer 

February 21, 2005 

AUDITORS’ REPORT TO THE SHAREHOLDERS OF TORSTAR CORPORATION
We have audited the consolidated balance sheets of Torstar Corporation as at December 31, 2004 and 2003 and the
consolidated statements of income, retained earnings and cash flows for the years then ended. These financial statements
are the responsibility of the company’s management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  Canadian  generally  accepted  auditing  standards.  Those  standards
require  that  we  plan  and  perform  an  audit  to  obtain  reasonable  assurance  whether  the  financial  statements  are 
free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial statement presentation.

In our opinion, these consolidated financial statements present fairly, in all material respects, the financial position of
the company as at December 31, 2004 and 2003 and the results of its operations and its cash flows for the years
then ended in accordance with Canadian generally accepted accounting principles.

Toronto, Ontario

February 21, 2005

Ernst & Young LLP

Chartered Accountants

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T O R S T A R   C O R P O R A T I O N ( I N C O R P O R A T E D   U N D E R   T H E   L A W S   O F   O N T A R I O )

2004

$47,229
247,942
35,236
68,250
23,851
422,508
392,141
22,954
499,637
114,731
58,056
$1,510,027

$6,414
214,352
23,917
244,683
317,829
83,177
70,677

369,140
2,442
425,787
(3,708)
793,661
$1,510,027

2003

$53,660
245,697
38,041
73,971
24,434
435,803
401,172
21,074
488,258
100,930
64,530
$1,511,767

$3,243
204,779
19,032
227,054
387,800
87,174
64,684

349,921
878
395,758
(1,502)
745,055
$1,511,767

CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 2004 AND 2003
(thousands of dollars)

Assets
Current:
Cash and cash equivalents
Receivables (note 2)
Inventories
Prepaid expenses
Future income tax assets (note 10)
Total current assets
Property, plant and equipment (net) (note 3)
Investment in associated businesses (note 4)
Goodwill
Other assets (note 5)
Future income tax assets (note 10)
Total assets

Liabilities and Shareholders’ Equity
Current:
Bank overdraft
Accounts payable and accrued liabilities
Income taxes payable
Total current liabilities
Long-term debt (note 6)
Other liabilities (note 7)
Future income tax liabilities (note 10)
Shareholders’ equity:
Share capital (note 8)
Contributed surplus
Retained earnings
Foreign currency translation adjustment

Total liabilities and shareholders’ equity
Commitments and contingencies (note 16)
(See accompanying notes)

On Behalf of the Board

John R. Evans
Director

J. Spencer Lanthier
Director

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CONSOLIDATED STATEMENTS OF INCOME

YEARS ENDED DECEMBER 31, 2004 AND 2003   
(thousands of dollars)

Operating revenue
Newspapers
Book publishing

Operating profit
Newspapers
Book publishing
Corporate

Interest (note 6(f))
Foreign exchange
Unusual items (note 14)
Income before taxes
Income and other taxes (note 10)
Income before income of associated businesses
Income of associated businesses
Net income
Earnings per Class A and Class B share (note 8(d))

Net income – Basic
Net income – Diluted

(See accompanying notes)

CONSOLIDATED STATEMENTS OF RETAINED EARNINGS

YEARS ENDED DECEMBER 31, 2004 AND 2003
(thousands of dollars)

2004

2003

$1,003,473
538,376
$1,541,849

$903,385
584,924
$1,488,309

$127,601
97,182
(15,555)
209,228
(10,916)
(1,723)
(12,282)
184,307
(72,100)
112,207
496
$112,703

$1.42
$1.41

$110,116
124,121
(14,166)
220,071
(12,806)
(4,011)
(673)
202,581
(79,200)
123,381
134
$123,515

$1.59
$1.57

Retained earnings, beginning of year

Net income
Dividends
Premium paid on repurchase of shares for cancellation (note 8(d))

Retained earnings, end of year
(See accompanying notes)

2004
$395,758
112,703
(55,387)
(27,287)
$425,787

2003
$321,992
123,515
(49,749)

$395,758

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CONSOLIDATED STATEMENTS OF CASH FLOWS

YEARS ENDED DECEMBER 31, 2004 AND 2003
(thousands of dollars)

Cash was provided by (used in)
Operating activities
Investing activities
Financing activities

Increase (decrease) in cash
Effect of exchange rate changes
Cash, beginning of year
Cash, end of year
Operating activities:
Net income
Depreciation
Amortization
Future income taxes
Income of associated businesses
Other (note 15)

Decrease (increase) in non-cash working capital
Cash provided by operating activities
Investing activities:
Additions to property, plant and equipment
Acquisitions (note 11)
Proceeds on sale of businesses (note 14)
Investment in associated business (note 4)
Other
Cash used in investing activities
Financing activities:
Repayment of medium term notes
Issuance of medium term notes
Issuance of commercial paper debt (net)
Dividends paid
Exercise of stock options (note 8(b))
Purchase of shares for cancellation (note 8(c))
Other
Cash used in financing activities
Cash represented by:

Cash and cash equivalents
Bank overdraft

(See accompanying notes)

2004

2003

$178,598
(62,623)
(124,557)
(8,582)
(1,020)
50,417
$40,815

$112,703
54,323
2,558
8,967
(496)
(14,244)
163,811
14,787
$178,598

($45,584)
(16,093)

(1,413)
467
($62,623)

($150,000)

88,496
(54,319)
22,104
(34,976)
4,138
($124,557)

$47,229
(6,414)
$40,815

$162,976
(95,519)
(53,101)
14,356
(1,473)
37,534
$50,417

$123,515
53,374
2,430
23,076
(134)
(15,619)
186,642
(23,666)
$162,976

($59,020)
(51,493)
15,881

(887)
($95,519)

($102,384)
45,000
21,355
(47,509)
26,687

3,750
($53,101)

$53,660
(3,243)
$50,417

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2004 AND 2003
(TABULAR AMOUNTS IN THOUSANDS OF DOLLARS)

1. ACCOUNTING POLICIES

The  consolidated  financial  statements  are  prepared  in
accordance with Canadian generally accepted accounting
principles  (“GAAP”).  The  following  is  a  summary  of 
significant accounting policies.

(a) Principles of consolidation

The  consolidated  financial  statements  include  the
accounts of the company and all its subsidiaries and
joint ventures. The major subsidiaries are: Toronto Star
Newspapers  Limited;  Harlequin  Enterprises  Limited
(“Harlequin”);  Metroland  Printing,  Publishing  &
Distributing Ltd. (“Metroland”), and CityMedia Group
Inc.  The  company  proportionately  consolidates  its
joint ventures.

(b) Foreign currency translation

in 

Assets  and 
foreign 
liabilities  denominated 
currencies have been translated to Canadian dollars
primarily at exchange rates prevailing at the year end.
Revenues  and  expenses  are  translated  at  average
rates  for  the  year.  Translation  exchange  gains  or 
losses  relating  to  self-sustaining  foreign  operations,
principally  in  Europe  and  Asia,  are  deferred  and
included in shareholders’ equity as foreign currency
translation  adjustments.  A  proportionate  amount  of
these  deferred  gains  or  losses  are  recognized  in
income when there is a reduction in the company’s
net investment in the foreign operation.

(c) Financial instruments

The fair value of the company’s financial instruments
approximates  their  carrying  value  unless  otherwise
stated.

The  company  manages  its  exposure  to  currency 
fluctuations, primarily U.S. dollars, through the use of
derivative  financial  instruments.  Foreign  exchange
contracts  and  options  to  sell  U.S.  dollars  have  been
designated as hedges against future Book Publishing
revenue.  Gains  and  losses  on  these  instruments  are
accounted for as a component of the related hedged
transaction. Foreign exchange contracts which do not
qualify for hedge accounting are reported on a mark
to market basis in Book Publishing earnings (see note
1(r) with respect to change in accounting policy).

The  company  uses  interest  rate  swap  contracts  to
manage interest  rate  risks  and  has  designated  all
interest rate swap contracts as hedges. Payments and
receipts  under  interest  rate  swap  contracts  are 
recognized as adjustments to interest expense on an 
accrual  basis.  Any  resulting  carrying  amounts  are
included  in  receivables  in  the  case  of  favourable 
contracts  and  accounts  payable  in  the  case  of
unfavourable contracts.

The  company  does  not  engage  in  trading  or  other
speculative  activities  with  respect  to  derivative 
financial instruments.

The  fair  value  of  derivative  financial  instruments
reflects  the  estimated  amount  that  the  company
would  have  been  required  to  pay  if  forced  to 
settle  all  unfavourable  outstanding  contracts  or 
the  amount  that  would  be  received  if  forced  to 
settle  all  favourable  contracts  at  year  end.  The  fair
value  represents  a  point-in-time  estimate  that  may
not  be  relevant  in  predicting  the  company’s  future
earnings or cash flows.

(d) Cash and cash equivalents

Cash  and  cash  equivalents  consists  of  cash  in  bank
and  short-term  investments  with  maturities  on 
acquisition of 90 days or less.

(e) Receivables

Receivables  are  reduced  by  provisions  for  anticipated
book  returns  and  estimated  bad  debts  which  are
determined  by  reference  to  past  experience  and
expectations.

(f)

Inventories

Inventories  are  valued  at  the  lower  of  cost  and  net
realizable value.

(g) Property, plant and equipment

These  assets  are  recorded  at  cost  and  depreciated
over their estimated useful lives. The rates and methods
used for the major depreciable assets are:

Buildings:

– straight-line over 25 years or 5% diminishing balance

Leasehold Improvements:

– straight-line over the life of the lease

Machinery and Equipment:

– straight-line over 10 to 20 years or 20% diminishing

balance

47

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(h) Impairment of long-lived assets

Long-lived assets are tested for recoverability whenever
events or changes in circumstances indicate that their
carrying amount may not be recoverable. An impairment
loss is recognized when their carrying value exceeds
the  total  undiscounted  cash  flows  expected  from
their  use  and  eventual  disposition.  Any  impairment
loss would be determined as the excess of the carrying
value of the assets over their fair value.

(i)

Investments in associated businesses

Investments  in  associated  businesses  are  accounted
for using the equity method.

(j)

Intangible assets

Intangible  assets  are  recorded  at  their  fair  value  on
the  date  of  acquisition.  The  company’s  intangible
assets  consist  primarily  of  newspaper  mastheads
which have an indefinite life and, accordingly, are not
amortized. Intangibles with indefinite lives are tested
for impairment annually or when indicated by events
or changes in circumstances.

(k) Goodwill 

Goodwill  represents  the  cost  of  acquired  businesses
in  excess  of  the  fair  value  of  net  identifiable  assets
acquired.  Goodwill  is  tested  for  impairment  on  an
annual basis. Goodwill is allocated to reporting units
and  any  potential  impairment  is  identified  by 
comparing  the  carrying  value  of  the  reporting  unit
with  its  fair  value.  Any  impairment  loss  would  be
charged  against  current  period  earnings  and  shown 
as a  separate  item  in  the  Consolidated  Statement 
of Income.

(l) Other assets

The  cost  of  a  distribution  services  agreement  is 
amortized  on  a  straight-line  basis  over  the  10-year
term  of  the  agreement.  Portfolio  investments  are
accounted for by the cost method.

(m) Employee future benefits

Details  with  respect  to  accounting  for  employee
future benefits are as follows:

• The  cost  and  obligations  of  pensions  and  post
employment  benefits  earned  by  employees  are
actuarially determined using the projected benefit
method  prorated  on  service  and  management's
best estimate of assumptions of future investment
returns for funded plans, salary changes, retirement
ages of employees and expected health care costs.

• For the purpose of calculating the expected return
on plan assets, those assets are valued at fair value.

• As prescribed by the CICA, the discount rate used
for determining the benefit obligation is the current
interest  rate  at  the  balance  sheet  date  on  high
quality  fixed  income  investments  with  maturities
that match the expected maturity of the obligations.

• Past service costs resulting from plan amendments
are  amortized  on  a  straight-line  basis  over  the
average remaining service life of employees active
at the date of amendment.

• The  excess  of  the  net  actuarial  gain  (loss)  over
10%  of  the  greater  of  the  benefit  obligation  and
the fair value of plan assets is amortized over the
average remaining service life of active employees.
The  average  remaining  service  life  of  the  active
employees  covered  by  the  plans  ranges  from 
7 to 16 years.

Company  pension  contributions  in  excess  of  the
amounts  expensed  in  the  statements  of  income  are
recorded as accrued benefit assets in other assets in
the balance sheet. Liabilities related to unfunded post
employment  benefits  and  an  executive  retirement
plan  are  included  as  post  employment  benefits  in
other long-term liabilities.

(n) Stock-based compensation plans

The company has a stock option plan, an employee
share purchase plan and two deferred share unit plans.

The company uses the fair value method of accounting
for  stock  options  granted  subsequent  to  December
31,  2002.  Under  this  method,  the  fair  value  of  the
stock options is determined at the date of issue using
an option pricing model. Over the vesting period, this
fair value is recognized as compensation expense and a
related credit to contributed surplus. The contributed
surplus  balance  is  reduced  as  options  are  exercised
through  a  credit  to  share  capital.  No  compensation
expense has been recorded for stock options awarded
and  outstanding  prior  to  January  1,  2003.  The 
consideration  paid  by  option  holders  is  credited  to
share capital when the options are exercised.

The fair value method of accounting is utilized for the
company’s  annual  employee  share  purchase  plans.
Under  this  method,  the  company  recognizes  a 
compensation  expense  and  a  related  credit  to 
contributed surplus each period, based on the excess
of the current share price over the opening price, in
accordance with the terms that would apply if the plan

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had matured at the current share price. Upon maturity
of  the  plan,  contributed  surplus  is  eliminated  and
share  capital  is  credited.  No  compensation  expense
has  been  recorded  for  plans  originating  prior 
to  January  1,  2003.  The  consideration  paid  by  the
plan members is credited to share capital when the
plan matures.

Eligible  executives  and  non-employee  directors 
may receive or elect to receive deferred share units
equivalent  in  value  to  Class  B  non-voting  shares  of
the  company.  A  compensation  expense  is  recorded 
in the year of granting of the deferred share units and
changes  in  the  value  of  outstanding  deferred  share
units,  including  deemed  dividend  equivalents, are
recorded as an expense in the period that they occur.
Outstanding  deferred  share  units  are  recorded as 
long-term liabilities.

(o) Income taxes

The company follows the liability method of accounting
for  income  taxes.  Under  the  liability  method  of  tax
allocation,  future  tax  assets  and  liabilities  are 
determined based on differences between the financial
reporting  and  tax  bases  of  assets  and  liabilities  and
are  measured  using  substantively  enacted  tax  rates
and  laws  that  will  be  in  effect  when  the  differences
are expected to reverse.

(p) Revenue recognition

Newspaper  circulation  and  advertising  revenue 
is  recognized  when  the  publication  is  delivered.
Revenue from the sale of books is recognized when
they  are  shipped  and  title  has  transferred,  net  of 
provisions for estimated returns and direct-to-consumer
bad debts which are primarily based on past experience.

(q) Use of estimates

The  preparation  of  financial  statements  in  conformity
with  Canadian  generally  accepted  accounting 
principles  requires  management  to  make  estimates
and  assumptions  that  affect  the  reported  amounts 
of  assets  and  liabilities,  the  disclosure  of  contingent
assets  and  liabilities  at  the  date  of  the  financial 
statements  and  the  reported  amounts  of  revenues
and expenses during the reporting year. Actual results
could differ from those estimates.

(r) Changes in accounting policies

Hedging relationships

Effective January 1, 2004, the company adopted CICA
Accounting  Guideline  13  “Hedging  Relationships”
(AcG 13) on a prospective basis without restatement
of prior periods. AcG 13 addresses the identification,
designation,  documentation  and  effectiveness  of
hedging  transactions  for  the  purpose  of  applying
hedge  accounting.  It  also  establishes  conditions  for
applying or  discontinuing  hedge  accounting.  Under
the new guideline, the company has documented its
hedging  relationships  and  demonstrated  that  the
hedges are sufficiently effective in order to continue
accrual accounting for positions hedged with derivatives.
The impact of adopting this guideline was insignificant
with  respect  to  the  company’s  financial  position  or
results from operations. Book publishing revenues in
2004 include $21.4 million related to gains from its
U.S.  dollar  foreign  currency  and  option  contracts.
The  2003  gains  of  $13.7  million  were  included
directly in Book publishing operating profit.

Circulation revenue

The CICA issued Section 1100 “Generally Accepted
Accounting Principles” and EIC-147 “Implementation
of Accounting Changes Resulting from the Application
of  CICA  1100”  which  became  effective  for  the 
company’s  2004  fiscal  year.  The  company  has 
historically  reported  newspaper  home  delivery 
circulation revenues net of certain distribution costs,
which was reflective of industry practice. As a result of
adopting Section 1100, a GAAP hierarchy is established
and  the  ability  to  use  industry  practice  has  been 
eliminated. As a consequence, the company has begun
in  2004  to  report  its  home  delivery  circulation 
revenues on a gross basis and included the distribution
costs  in  operating  expenses.  The  impact  of  the
change  was  to  increase  revenue  and  operating
expenses  by  $38.1  million  for  the  year  ended
December 31, 2004. There was no impact on operating
profit  or  net  income.  EIC-147  does  not  permit
retroactive restatement of prior years’ results.

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2. RECEIVABLES

for  anticipated  book 

The  provisions 
returns 
and  bad  debts  deducted  from  receivables  at 
December  31,  2004  amounted  to  $136  million
(December 31, 2003 – $129 million). Under a billing
and collection agreement with a third party, the Book
Publishing Segment has a receivable of $39 million at
December 31, 2004 (December 31, 2003 – $41 million).
The company believes that the credit risk associated
with this balance is mitigated by the financial stability
and payment history of the third party.

5. OTHER ASSETS

Accrued benefit 
assets (note 12)
Intangible assets 
(note 11)
Distribution Services 
Agreement 
Portfolio investments
Other

2004

2003

$103,216

$86,752

3,697

4,252

3,566

6,378
4,077
3,723

$114,731

$100,930

2004

2003

$156,792
116,037

272,829

$55,364
137,436

192,800

45,000

195,000

$317,829

$387,800

6. LONG-TERM DEBT

Commercial paper:
Cdn. dollar denominated
U.S. dollar denominated

Medium Term Notes:
Cdn. dollar denominated

(a) Bank debt

(i) On  January  31,  2002,  the  company  entered 
into  long-term  credit  facilities  comprising  a 
$200  million  five  year  revolving  loan  and  a 
$250 million 364-day revolving loan. The 364-day
loan facility was extended for an additional 364-day
term and matures January 27, 2006. This loan can
be  extended  for  up  to  one  additional  364-day
term with the lenders’ consent or can be converted
to a 364-day term loan at the company’s option.
Amounts may be drawn in Canadian or U.S. dollars.

(ii) Amounts borrowed under the bank credit facilities
would  primarily  be  in  the  form  of  bankers’
acceptances  at  varying  interest  rates  and  would
normally  mature  over  periods  of  30  to  90  days.
The  interest  rate  spread  above  the  bankers’
acceptance rate if in Canadian dollars, or LIBOR
rate if in U.S. dollars, is currently 0.8% and varies
based on the company’s long-term credit rating. 

(iii) The  unused  facilities  are  designated  as  standby
lines  in  support  of  the  commercial  paper 
program, medium-term notes maturing within the
year and letters of credit.

3. PROPERTY, PLANT AND EQUIPMENT

2004
Land
Buildings and
leasehold 
improvements
Machinery and 
equipment

Total

2003
Land
Buildings and 
leasehold 
improvements
Machinery and 
equipment

Total

Accumulated
Depreciation

Net

Cost

$11,445

$11,445

223,660 $106,254

117,406

719,888

456,598

263,290

$954,993 $562,852 $392,141

$11,318

$11,318

219,488

$98,084

121,404

682,464

414,014

268,450

$913,270 $512,098 $401,172

4.

INVESTMENT IN ASSOCIATED BUSINESSES 

The  company  has  a  19.35%  interest  in  Black  Press
Ltd.  The  $20.7  million  initial  investment  included
$17.9  million  of  goodwill.  Additional  investments
may  be  made  under  certain  circumstances.  The 
company  acquired  on  June  17,  2004  a  30%  equity
interest in Q-ponz Inc.

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(b) Commercial paper

(i) A  facility  exists  for  the  company  to  issue 
short-term notes in the form of commercial paper.
These  notes  may  be  issued  in  Canadian  or  U.S.
dollars  to  an  authorized  aggregate  principal
amount of Canadian $550 million outstanding at
any  one  time.  While  the  terms  of  the  individual
notes  are  less  than  one  year,  they  have  been 
classified  as  long-term  as  it  is  intended  that  the
commercial  paper  program  will  be  an  ongoing
source of financing and up to $450 million of the
outstanding notes could be replaced at any time
by bank debt as noted in (a)(iii) above.

(ii) The average rate on Canadian dollar commercial
paper  outstanding  at  December  31,  2004  was
2.5% (December 31, 2003 – 2.9%, see note 6 (d)).

(iii) Commercial paper outstanding at December 31,
2004 
included  U.S.  dollar  borrowings  of 
U.S.  $96.4  million  (December  31,  2003  –  U.S.
$106.3  million).  The  average  rate  on  U.S.  dollar
commercial  paper  outstanding  at  December  31,
2004  was  2.3%  (December  31,  2003  –  1.1%).
Including the effect of the interest rate swap noted
in 6(d) the effective rate was 3.3% at December 31,
2004 (December 31, 2003 – 2.9%).

(c) Medium Term Notes

On  September  19,  2003  and  September  23,  2003,
the Company issued respectively Canadian $35 million
and  $10  million  of  floating  rate  notes  maturing
September  19,  2005.  Interest  is  based  on  90  day
bankers’ acceptance rates plus 0.39%. Interest is paid
quarterly.  The  notes,  which  mature  in  2005,  have
been classified as long-term debt as the company has
the  ability  and  intent  to  refinance  these  amounts
under  existing  credit  facilities.  The  effective  interest
rate  on  the  medium  term  notes  outstanding  at
December 31, 2004 was 3.1% (December 31, 2003
– 3.2%, see note 6(d)). 

(d) The  company  entered  into  an  interest  rate  swap
arrangement  that  will  fix  the  interest  rate  on 
U.S.  $80  million  of  borrowings  at  approximately
3.5% for four years beginning December 2003. The
fair value of the U.S. interest rate swap arrangement
was $0.3 million favourable at December 31, 2004.
For  Canadian  dollar  debt,  through  the  use  of  an 

interest rate collar agreement, the company established
a  Canadian  dollar  weighted  average  interest  rate
range for 2004 of 2.7% to 3.4%. The collar applied to
$250 million of the company’s Canadian dollar debt
during the first quarter of 2004 and was reduced by
$30 million each quarter for the remainder of 2004.
This arrangement ended in December 2004.

(e) The  company  is  exposed  to  credit  related  losses  in
the  event  of  non-performance  by  counterparties  to
the  above  described  derivative  instruments,  but  it
does not anticipate any counterparties to fail to meet
their  obligations  given  their  high  credit  ratings.  The
company has a policy of only accepting major financial
institutions,  as  approved  by  the  Board  of  Directors, 
as counterparties. 

(f)

Interest expense includes interest on long-term debt
of $11,319 (2003 – $13,034).

(g) Interest  of  $13,119  was  paid  during  the  year 

(2003 – $12,934).

7. OTHER LIABILITIES

Post employment 
benefits (note 12)
Employees' shares 
subscribed (note 9)
Deferred share unit 
plan (note 9)
Other

8. SHARE CAPITAL

2004

2003

$67,607

$73,578

9,139

2,061
4,370

8,385

802
4,409

$83,177

$87,174

(a) Rights attaching to the company’s share capital:

(i) Class A (voting) and Class B (non-voting) shares

Class  A  and  Class  B  shareholders  may  elect  to
receive dividends in cash or stock dividends in the
form of Class B shares. Class A shares are convertible
at any time at the option of the holder into Class
B shares. 

(ii) Voting provisions

Class  B  shares  are  non-voting  unless  eight 
consecutive quarterly dividends have not been paid.

51

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T O R S T A R   C O R P O R A T I O N

(iii) Restrictions on transfer

Totals

Registration of the transfer of any of the company’s
shares  may  be  refused  if  such  transfer  could 
jeopardize  either  the  ability  of  the  company  to
engage in broadcasting or its status as a Canadian
newspaper publisher.

(b) Summary of changes in the company’s share capital:

Class A (voting) and Class B (non-voting) shares

Class A shares

The  only  changes  in  the  Class  A  shares  were  the 
conversion to Class B shares of 5,700 shares (with a 
stated  value  of  $1,000)  in  2004  and  24,660  shares
(with a stated value of $7,000) in 2003. Total Class A 
shares outstanding at December 31 were:

2003

2004

Shares

9,924,175

9,918,475

Amount

$2,696

$2,695

Class B shares
The changes in the Class B shares were:

Shares

January 1, 2003
Converted from Class A
Issued under Employee
Share Purchase Plan
Stock options exercised
Dividend reinvestment plan 
Other

66,827,434
24,660

176,679
1,521,342
79,004
1,540

68,630,659
5,700

December 31, 2003
Converted from Class A
Issued under Employee
153,047
Share Purchase Plan
Stock options exercised
1,139,167
Purchased for cancellation (1,440,800)
43,608
Dividend reinvestment plan
2,371
Other

Amount

$314,987
7

3,264
26,687
2,240
40

347,225
1

3,639
22,138
(7,689)
1,068
63

December 31, 2004

68,533,752

$366,445

52 T O R S T A R   2 0 0 4

The  total  Class  A  and  Class  B  shares  outstanding  at
December 31 were:

2003

2004

Shares

Amount

78,554,834

$349,921

78,452,227

$369,140

An unlimited number of Class B shares is authorized.
While  the  number  of  authorized  Class  A  shares  is
unlimited, the issuance of further Class A shares, may
under  certain  circumstances,  require  unanimous
board approval.

(c) The company commenced a normal course issuer bid
on May 7, 2004, effective for one year, to repurchase
for  cancellation  up  to  2  million  Class  B  shares, 
representing  approximately  2.9%  of  the  company’s
outstanding Class B shares. As at December 31, 2004
1,440,800  Class  B  shares  were  repurchased  and 
cancelled  at  an  average  repurchase  price  of  $24.28
for  a  total  consideration  of  $34,976,000.  Retained
earnings were reduced by $27,287,000 representing
the excess of the cost of the shares repurchased over
their stated value.

(d) Earnings per share

Basic  per  share  amounts  have  been  determined  by
dividing income by the weighted average number of
Class A and Class B shares outstanding during the year.

The treasury stock method is used for the calculation
of  the  dilutive  effect  of  stock  options  and  other 
dilutive  securities.  In  calculating  diluted  per  share
amounts  under  the  treasury  stock  method,  the
numerator  remains  unchanged  from  the  basic 
per  share  calculation  as  the  assumed  exercise  of 
the  company’s  stock  options  and  employee  share
purchase  plan  does  not  result  in  an  adjustment  to
income.  The  reconciliation  of  the  denominator  in 
calculating diluted per share amounts is as follows:

(thousands of shares)
Weighted average 
number of shares 
outstanding, basic
Effect of dilutive securities
– stock options
– employee share purchase plan
Weighted average number 
of shares outstanding, diluted

2004

2003

79,168

77,645

645

1,101
17

79,813

78,763

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S
T O R S T A R   C O R P O R A T I O N

9. STOCK-BASED COMPENSATION PLANS

(a) Stock option plan

Eligible  senior  executives  may  be  granted  options 
to purchase Class B shares at an option price which
shall not be less than the closing market price of the
shares on the last trading day before the grant. Prior
to  January  1,  2003,  non-executive  directors  were
also  eligible  to  be  granted  options.  The  maximum
number of shares that may be issued under the stock
option plan is 12,500,000 shares of which 9,953,471
have been issued. In addition, the number of shares
reserved for issuance to insiders cannot exceed 10%
of  the  outstanding  shares.  The  term  of  the  options
shall not exceed ten years from the date the option 
is  granted.  Up  to  25%  of  an  option  grant  may  be
exercised twelve months after the date granted, and
a further 25% after each subsequent anniversary.

(b) A summary of changes in the stock option plan is as

follows:

January 1, 2003
Granted
Exercised
Cancelled

December 31, 2003
Granted
Exercised
Cancelled

Shares
6,446,817
620,625
(1,521,342)
(91,875)

5,454,225
661,300
(1,139,167)
(39,396)

Weighted average
exercise price
$19.91
25.50
17.54
19.60

21.19
29.01
19.40
23.02

December 31, 2004

4,936,962

$22.63

As at December 31, 2004 outstanding stock options were
as follows:

Options Outstanding

Range of
exercise price

Number outstanding
December 31, 2004

Weighted average
remaining
contractual life

Weighted average
exercise price

$15.75-18.05
$18.50-22.20
$25.00-29.01
$15.75-29.01

556,500
2,566,375
1,814,087
4,936,962

3.9 years
5.7 years
6.8 years
5.9 years

$17.10
$21.01
$26.64
$22.63

Range of
exercise price

$15.75-18.05
$18.50-22.20
$25.00-29.01
$15.75-29.01

Options Exercisable
Number exercisable
December 31, 2004

Weighted average
exercise price

556,500
1,580,874
704,884
2,842,258

$17.10
$20.84
$25.14
$21.18

Subsequent to year-end, 643,531 stock options were granted
at an exercise price of $22.00 per share.

(c) Under the company’s annual employee share purchase
plans, employees may subscribe for Class B shares to be
paid for through payroll deductions over two-year periods
at  a  purchase  price  which  is  the  lower  of  the  market
price on the entry date or the market price at the end of 
the  payment  period.  The  value  of  the  shares  that  an
employee may subscribe for is restricted to a maximum
of 20% of salary at the beginning of the two year period.
As at December 31, outstanding employee subscriptions
were as follows:

2004

2003

Maturing
Subscription price
Number of shares

2005

2006

2005
$26.45 $28.01 $23.76 $26.45
156,173 178,804 154,201 178,531

2004

(d) The  company  has  recognized  in  2004,  compensation
expense totalling $1.6 million (2003 – $0.9 million) for
the  stock  options  granted  in  2004  and  2003  and  the
employee share purchase plan originating in 2004 and
2003.  The  fair  value  of  the  executive  stock  options
granted in 2004 was estimated to be $5.52 (2003 – $5.28)
per option at the date of grant using the Black-Scholes
option pricing model with the assumptions of a risk free
interest rate of 4.1% (2003 – 4.1%), expected dividend
yield  of  2.4%  (2003  –  2.5%),  expected  volatility  of
20.6% (2003 – 23.2%) and an expected time until exercise
of 5 years (2003 – 5 years).

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T O R S T A R   C O R P O R A T I O N

(e) No  compensation  expense  has  been  recognized 
for  the  company’s  stock-based  compensation  plans
granted  in  2002.  Had  compensation  cost  been 
determined  for  these  plans  based  on  the  fair  value
method of accounting for stock-based compensation,
the company’s 2004 and 2003 net income and earnings
per share would have been reduced to the pro forma
amounts indicated below:

Net income

2004

2003

• as reported $112,703 $123,515
$110,305 $121,149
• pro forma

Earnings per share – Basic

• as reported
• pro forma

Earnings per share – Diluted

• as reported
• pro forma

$1.42
$1.39

$1.41
$1.38

$1.59
$1.56

$1.57
$1.54

The fair value of the executive stock options granted
in 2002 was estimated to be $4.98 per option at the
date  of  grant  using  the  Black-Scholes  option  pricing
model with the assumptions of a risk free interest rate
of 4.7%, expected dividend yield of 2.6%, expected
volatility of 24.7% and an expected time until exercise
of 5 years.

(f) The  company  adopted  a  Deferred  Share  Unit  Plan
(“DSU”), for executives and non-employee directors
during 2003.

An executive may elect to receive certain cash incentive
compensation in the form of DSU units. Each unit is
equal in value to one Class B non-voting share of the
company.  The  units  are  issued  on  the  basis  of  the
closing  market  price  per  share  of  Torstar  Class  B 
non-voting shares on the Toronto Stock Exchange on
the  date  of  issue.  The  units  also  accrue  dividend
equivalents payable in additional units in an amount
equal to dividends paid on Torstar Class B non-voting
shares.  DSU  units  mature  upon  termination  of
employment, whereupon an executive is entitled to
receive the fair market value of the equivalent number
of Class B non-voting shares, net of withholdings, in cash.

The company has also adopted a DSU for non-employee
directors.  Each  non-employee  director  receives  an
award of DSU units as part of his or her annual Board
retainer. In addition, a non-employee director holding
less  than  8,000  Class  B  non-voting  shares,  Class  A 
voting shares, or DSU units, or a combination thereof,
receives the cash portion of his or her annual Board
retainer in the form of DSU units. Any non-employee
director may elect to participate in the DSU in respect
of  part  or  all  of  his  or  her  retainer  and  attendance
fees. The terms of the director DSU are substantially
the same as the executive DSU.

As  at  December  31,  2004,  93,942  units  were 
outstanding at a value of $2.1 million (December 31,
2003 – 27,636 units, value $0.8 million).

10. INCOME AND OTHER TAXES

A  reconciliation  of  income  taxes  at  the  average 
statutory tax rate to actual income taxes is as follows:

Income before taxes
Provision for income taxes 

based on Canadian statutory
rate of 36.1% (2003 – 36.6%)

(Increase) decrease in taxes 

resulting from: 

Foreign income taxed at 

lower rates

Foreign losses not tax effected
Manufacturing and processing 

profits allowance

Large Corporations tax 

and other taxes

Future taxes resulting from 

changes in statutory tax rates

Permanent differences

2004
$184,307

2003
$202,581

($66,600)

($74,200)

2,400
(3,200)

3,350
(1,760)

1,700

3,410

(2,500)

(2,950)

(3,900)
($72,100)

(4,700)
(2,350)
($79,200)

Effective income tax rate

39.1%

39.1%

Income taxes of $56.8 million were paid during the year
(2003 – $48.0 million).

The  components  of  the  provision  for  income  taxes  are 
as follows:

Current tax provision
Future tax provision 
Total tax provision

2004
$62,600
9,500
$72,100

2003
$56,400
22,800
$79,200

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M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S
T O R S T A R   C O R P O R A T I O N

Future  income  taxes  reflect  the  net  tax  effects  of 
temporary differences between the carrying amounts of
assets and liabilities for financial reporting purposes and
the  amounts  used  for  income  tax  purposes.  Significant
components  of  the  company's  future  income  tax  assets
and liabilities as of December 31 are as follows:

Current future income tax assets:
Receivables
Other

Non-current future 
income tax assets:

Tax losses carried forward
Pensions
Other

Non-current future 

income tax liabilities:

Property, plant and equipment
Pensions
Goodwill and other

2004

2003

$18,336
5,515
$23,851

$18,694
5,740
$24,434

$55,100
1,426
1,530
$58,056

$59,345
4,623
562
$64,530

$47,794
12,511
10,372
$70,677

$49,361
8,069
7,254
$64,684

At  December  31,  2004,  the  company  had  net 
operating 
loss  carryforwards  of  approximately 
U.S.  $45.1  million  for  income  tax  purposes  for 
which  no  future  tax  asset  has  been  recognized. 
U.S. $35.0 million of the U.S. carryforward will expire
in  2021,  U.S.  $3.5  million  will  expire  in  2023  and
U.S. $6.6 million will expire in 2024.

11. ACQUISITIONS

The  company  completed  a  number  of  community
newspaper  acquisitions  during  2004.  The  total 
purchase price was $16.1 million. The purchase price
included  $1.0  million  of  tangible  assets  including
$0.2  million  of  property,  plant  and  equipment  and
$3.7 million of intangible assets. $11.4 million of the
purchase price was allocated to goodwill.

On  June  6,  2003,  the  company  acquired  for 
$40.6 million the assets of the Brabant and Fairway
newspaper  groups,  the  printing  operations  of  the
Hamilton  Printing  Group,  the  Flamborough  Review
and  the  Orangeville  Banner.  Net  tangible  assets
acquired  were  $4.3  million  including  $2.2  million 
of  property,  plant  and  equipment.  $36.3  million  of
the purchase price has been allocated to goodwill.

The company purchased on December 1, 2003, J.H.
Robinson Publishing Limited and Silva Litho Solutions
Inc., for a purchase price of $8.9 million. Net tangible
assets acquired were $3.2 million including $1.6 million
of property, plant and equipment. $5.7 million of the
purchase  price  has  been  allocated  to  goodwill. 
A  number  of  other  smaller  community  newspaper
purchases  were  completed  during  2003  for  a  total
purchase price of $1.1 million including $0.9 million
allocated to goodwill.

On May 8, 2003, the company acquired the remaining
49%  interest  in  Transit  Television  Network  for 
$0.8 million plus a contingent purchase price based
on future operating results.

Each  of  the  acquisitions  above  were  accounted  for
under  the  purchase  method.  The  consideration  for
each  acquisition  was  cash.  The  amount  of  goodwill
that  is  expected  to  be  deductible  for  tax  purposes 
is $3.3 million (2003 – $27.7 million).

12. EMPLOYEE FUTURE BENEFITS

The company maintains a number of defined benefit
plans which provide pension benefits to its employees
in Canada and the United States. The company also
maintains  defined  contribution  plans  in  the  United
States and in certain overseas operations of Harlequin.
Post  employment  benefits  other  than  pensions  are
also available to employees, primarily in the Canadian
newspaper  operations,  which  provide  for  various
health and life insurance benefits.

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T O R S T A R   C O R P O R A T I O N

Information concerning the company's post employment benefit plans as at December 31 is as follows:

Accrued benefit obligations
Balance, beginning of year
Current service cost
Interest cost
Benefits paid
Actuarial losses
Participant contributions
Past service costs
Foreign exchange
Special termination benefits
Acquisitions
Plan amendments
Balance, end of year
Plans’ assets
Fair value, beginning of year
Return on plan assets
Benefits paid
Contributions to plan
Incremental employer contribution
Foreign exchange
Fair value, end of year
Funded status – deficit
Unamortized losses
Unrecognized prior service costs
Accrued benefit asset (liability)
Recorded in:
Other assets
Other liabilities
Accrued benefit asset (liability)
Net benefit expense for the year
Current service cost
Interest cost on benefit obligation
Actual return on plan assets
Actuarial loss on benefit obligation
Past service costs
Difference between expected return 

and actual return on plan assets

Difference between net actuarial loss recognized
and actual actuarial loss on benefit obligation

Difference between recognized and 

actual past service costs

Net benefit expense

Pension Plans

Post Employment Benefit Plans

2004

2003

2004

2003

$557,496
13,375
33,368
(35,377)
21,375
7,760
388
(802)
2,009

52
$599,644

$502,572
52,574
(35,377)
50,078

(548)
$569,299

($30,345)
107,120
9,304

$86,079

$103,216
(17,137)
$86,079

$13,375
33,368
(52,574)
21,375
595

$492,595
11,067
31,785
(21,292)
36,525
7,387

(2,159)

430
1,158
$557,496

$421,844
63,359
(21,292)
17,057
23,000
(1,396)
$502,572

($54,923)
107,727
8,925

$56,815
660
3,369
(2,271)
1,509

$47,609
589
3,086
(2,099)
7,430

200

$60,082

$56,815

($60,082)
9,612

($56,815)
8,260

$61,729

($50,470)

($48,555)

$86,752
(25,023)
$61,729

$11,067
31,785
(63,359)
36,525
1,340

($50,470)
($50,470)

($48,555)
($48,555)

$660
3,369

1,509

$589
3,086

7,430

17,481

34,006

(17,712)

(32,104)

(1,299)

(7,427)

133
$16,041

(706)
$18,554

$4,239

$3,678

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T O R S T A R   C O R P O R A T I O N

Significant assumptions used
To determine benefit obligation at end of year:
Discount rate
Rate of future compensation increase
To determine benefit expense:
Discount rate
Expected long-term rate of return

on plan assets

Rate of future compensation increase
Health care cost trend rates at end of year:
Initial rate
Ultimate rate
Year ultimate rate reached
Average remaining service life

Pension Plans

2004

2003

Post Employment Benefit Plans

2004

2003

5.75%
3.0% to 3.5%

6.0%

7.0%
4.0%

N/A
N/A
N/A

6.0%
4.0%

6.5%

7.0%
4.0%

N/A
N/A
N/A

5.75%
N/A

6.0%

N/A
N/A

9.5%
5.0%
2014

6.0%
N/A

6.5%

N/A
N/A

10.0%
5.0%
2014

of active employees 

7 to 16 years 13 to 18 years

15 years

15 years

Long-term liabilities includes $15.7 million related to an unfunded executive retirement plan which is supported by
an outstanding letter of credit of $22.7 million at December 31, 2004.

In  December  2003,  in  order  to  reduce  the  unfunded  status,  the  company  made  an  incremental  contribution  of
$23.0  million  to  its  Canadian  deferred  benefit  pension  plans.  This  contribution  was  in  addition  to  the  required 
annual employer contributions.

The effect of a 1% increase or decrease in significant assumptions used for the company’s pension and post employment
benefit  plans  would  result  in  an  increase  (decrease)  in  the  net  benefit  expense  and  accrued  benefit  obligation  at
December 31, 2004:

Pension plans:
Discount rate
Expected long-term rate 
of return on plan assets

Rate of compensation increase
Post employment benefits plans:

Discount rate
Per capita cost of health care

Net Benefit Expense

Accrued Benefit Obligation

1% Increase

1% Decrease

1% Increase

1% Decrease

($6,836)

$7,934

($67,761)

$78,351

(5,014)
2,851

(228)
425

5,014
(2,639)

392
(396)

9,490

(6,703)
3,525

(8,993)

7,555
(3,314)

Pension plan assets, measured as at December 31, are as follows:

Equity investments
Fixed income investments
Total

2004
64%
36%
100%

2003
61%
39%
100%

The company measures the accrued benefit obligations and the fair value of the Plans’ assets for accounting purposes
as  at  December  31  of  each  year.  The  most  recent  actuarial  valuation  of  the  Plans’  for  funding  purposes  was 
performed as at December 31, 2003 and the next required valuation will be as at December 31, 2006.

57

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T O R S T A R   C O R P O R A T I O N

13. FORWARD FOREIGN EXCHANGE CONTRACTS AND OPTIONS

14. UNUSUAL ITEMS

(a) The company has made arrangements through forward
foreign exchange contracts and various option contracts
to allow it to convert into Canadian dollars a portion
of  its  expected  2005  U.S.  dollar  revenue.  Details  of
these forward foreign exchange and option contracts
are  listed  below.  The  forward  foreign  exchange 
contracts  and  options  establish  a  minimum  rate 
of  exchange  of  Canadian  dollar  per  U.S.  dollar  of
$1.59  for  U.S.  $76  million  in  2005.  In  2004,  the 
forward  foreign  exchange  contracts  and  options
established a rate of exchange of Canadian dollar per
U.S. dollar of $1.58 for U.S. $75 million.

(i) Forward foreign exchange contracts

The  company  has  entered  into  forward  foreign
exchange contracts to sell U.S. dollars which will
fix the exchange rate as follows:

2004

U.S.$

Rate

$40,000

$1.61

2003

U.S.$
$35,000
$40,000

Rate
$1.61
$1.61

2004
2005

(ii) Foreign exchange options

The  company  has  entered  into  various  option
contracts,  which  net  of  costs  will  ensure  a  rate 
of exchange in the range as follows:

2004

2003

U.S.$

Rate

U.S.$

Rate

$40,000 $1.56 – 1.66
2004
2005 $36,000 $1.56 – 1.68 $36,000 $1.56 – 1.68

(b) The  company  has  entered  into  forward  foreign
exchange  contracts  which  will  establish  a  rate  of
exchange of Canadian dollar per Euro of $1.68 to sell
4  million  Euro  for  2006.  The  company  has  entered
into offsetting positions with respect to 6 million Euro
forward  foreign  exchange  contracts  which  will
mature during 2005.

(c) The  fair  value  of  the  forward  foreign  exchange 
contracts and options described in notes 13(a) and 13(b)
was $29.6 million favourable at December 31, 2004.

Details  of  unusual  items  in  2004  and  2003  are  as 
follows:

Restructuring provisions
Portfolio investment loss
Gain on sale of newspapers
Gain on sale of Miles Kimball

2004

2003

($8,399)
(3,883)

($12,282)

($11,015)
(2,975)
6,697
6,620
($673)

The  2004  unusual  loss  includes  restructuring  costs,
primarily related to severance, of $8.6 million in the 
Newspaper  Segment  and  $1.1  million  in  the  Book
Publishing  Segment.  A  $1.3  million  recovery  was
recorded related to the restructuring provision made 
in  2003  for  the  closure  of  Harlequin’s  craft  kit 
business. In addition, a $3.9 million write-off of the
company’s remaining interactive portfolio investments
was recorded.

The  2003  unusual 
includes  restructuring 
loss 
provisions  of  $11.0  million  ($6.6  million  for 
restructuring  in  the  Newspaper  Segment  and  $4.4
million  for  the  closure  of  Harlequin’s  craft  kit 
business),  and  $3.0  million  of  write-downs  on
Torstar’s interactive portfolio. Offsetting the losses are
a  gain  of  $6.7  million  realized  on  a  sale  of  eight 
newspapers and a gain of $6.6 million realized on the
sale of an investment in Miles Kimball Company. The
proceeds from these sales totaled $15.9 million.

Accounts payable and accrued liabilities include $8.4
million for restructuring provisions at December 31,
2004 ($9.4 million at December 31, 2003).

15. OTHER CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES 

Post employment benefits
Incremental pension 
contribution (note 12)
Write-down of portfolio 
investments
Stock-based compensation 
expense
Foreign exchange
Gain on sale of newspapers
Gain on sale of Miles Kimball
Other

2004

2003

($22,656)

$11,697

(23,000)

4,077

2,975

2,857
1,723

(245)
($14,244)

1,680
4,011
(6,697)
(6,620)
335
($15,619)

58 T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 59

T O R S T A R   C O R P O R A T I O N
M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

16. COMMITMENTS AND CONTINGENCIES

The company is involved in various legal actions, primarily in the Newspaper Segment, which arise in the ordinary
course of business. While the final outcome of these matters cannot be predicted with certainty, any liability that
may  arise  from  such  contingencies  is  not  expected  to  have  a  material  adverse  effect  on  the  financial  position  or
results of operations of the company. The company has operating lease commitments of approximately $12 million
for each of the next five years.

17. COMPARATIVE FINANCIAL STATEMENTS

The comparative financial statements have been reclassified from statements previously presented to conform to the
presentation of the 2004 financial statements. 

18. SEGMENTED INFORMATION

The  company  operates  two  business  segments:  Newspapers  and  Book  Publishing,  which  are  described  below.
Newspapers – Publishing of daily and community newspapers including the Toronto Star, The Hamilton Spectator,
The  Record  (Kitchener,  Cambridge  and  Waterloo)  and  Metroland’s  publications.  This  segment  also  includes  the 
related internet businesses of the newspapers;

Book Publishing – Publishing and distribution of women’s fiction through retail outlets, by direct mail and through the
Internet. Segment profit or loss has been defined as operating profit which corresponds to operating profit as presented
in the Consolidated Statements of Income.

Summary of Business and Geographic Segments of the Company:

Business Segments

Operating Revenue

Depreciation
and Amortization

Newspapers
Book publishing
Segment Totals
Corporate
Consolidated

2004
$1,003,473
538,376
1,541,849

2003
$903,385
584,924
1,488,309

$1,541,849

$1,488,309

2004
$48,261
8,502
56,763
118
$56,881

2003
$47,897
7,780
55,677
127
$55,804

Newspapers
Book publishing
Segment Totals
Corporate
Investment in 
associated businesses
Consolidated

Identifiable Assets
2003
$1,022,139
431,264
1,453,403
37,290

2004
$1,054,632
415,114
1,469,746
17,327

22,954
$1,510,027

21,074
$1,511,767

Additions to Capital Assets
2003
$57,271
7,438
64,709
66

2004
$42,804
2,970
45,774
28

Operating Profit

2004
$127,601
97,182
224,783
(15,555)
$209,228

2003
$110,116
124,121
234,237
(14,166)
$220,071

Additions to Goodwill
& Intangible Assets

2004
$15,075

2003
$42,940

15,075

42,940

$45,802

$64,775

$15,075

$42,940

Geographic Segments

Operating Revenue

Capital Assets and Goodwill

Canada
United States
Other (a)
Segment Totals

2004
$1,023,190
308,118
210,541
$1,541,849

2003
$926,242
345,361
216,706
$1,488,309

2004
$769,869
98,838
28,553
$897,260

2003
$771,946
96,297
29,315
$897,558

(a) Principally – United Kingdom, Japan, Germany, Australia, Italy and France.

59 T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 60

T O R S T A R   C O R P O R A T I O N

ANNUAL OPERATING HIGHLIGHTS CONTINUING OPERATIONS

2004

2003

2002

2001

2000

1999

1998

Operating revenue
(thousands of dollars)
Newspapers
Book Publishing
Total
Operating profit & Income 
from continuing operations
(thousands of dollars)
Newspapers
Book Publishing
Corporate
Operating profit
Interest
Foreign exchange
Unusual items
Income before taxes
Income and other taxes
Income before income 

(losses) of 
associated businesses

Income (losses) of 

associated businesses

Income from 

continuing operations 
before amortization 
of goodwill
Amortization of 

goodwill (net of tax)

Income from 

$1,003,473
538,376

$645,066
545,247
$1,541,849 $1,488,309 $1,475,049 $1,422,663 $1,445,074 $1,351,376 $1,190,313

$857,989
587,085

$774,191
577,185

$825,765
596,898

$856,956
618,093

$903,385
584,924

$127,601
97,182
(15,555)
209,228
(10,916)
(1,723)
(12,282)
184,307
(72,100)

$110,116
124,121
(14,166)
220,071
(12,806)
(4,011)
(673)
202,581
(79,200)

$105,495
119,168
(12,764)
211,899
(12,751)
973
(3,300)
196,821
(72,000)

$54,300
99,643
(10,773)
143,170
(29,143)
392
(70,544)
43,875
(14,900)

$98,814
83,831
(9,804)
172,841
(41,283)
(1,395)
24,415
154,578
(47,200)

$107,562
80,941
(6,708)
181,795
(32,170)
55
3,531
153,211
(52,900)

$81,428
92,850
(5,962)
168,316
(17,051)
324
(9,381)
142,208
(49,400)

112,207

123,381

124,821

28,975

107,378

100,311

92,808

496

134

504

(8,022)

(6,202)

(5,516)

145

112,703

123,515

125,325

20,953

101,176

94,795

92,953

(17,973)

(17,461)

(13,975)

(7,744)

continuing operations

$112,703

$123,515

$125,325

$2,980

$83,715

$80,820

$85,209

Cash from continuing 
operating activities
Average number of 
shares outstanding 
(thousands)

Per share Data
Income from 

continuing operations

Dividends – Class A 
and Class B shares
Rate of Return on Revenue
Operating profit
Income before 

income (losses) of 
associated businesses

Return on equity
Cash from operating 

activities as a
percentage of average 
shareholders’ equity

Financial position
Total Assets
Long-term debt
Shareholders’ equity
Property, plant and 
equipment (net)

60 T O R S T A R   2 0 0 4

$178,598

$162,976

$167,732

$91,711

$184,802

$113,582

$165,251

79,168

77,645

76,329

75,292

74,695

74,667

75,926

$1.42

$0.70

$1.59

$0.64

$1.64

$0.58

$0.04

$0.58

$1.12

$0.58

$1.08

$1.12

$0.58

$0.565

13.6%

14.8%

14.4%

10.1%

12.0%

13.5%

14.1%

7.3%

8.3%

8.5%

2.0%

7.4%

7.4%

7.8%

23.2%

23.5%

28.5%

15.4%

27.5%

17.1%

23.1%

$1,510,027 $1,511,767 $1,480,721 $1,490,154 $1,755,764 $1,726,402 $1,380,907
355,829
647,055

649,712
684,188

317,829
793,661

494,477
660,001

387,800
745,055

448,390
643,506

508,848
534,398

392,141

401,172

391,521

410,427

425,380

440,673

389,832

Financial Report Section  3/29/05  10:35 AM  Page 61

C O R P O R A T E   I N F O R M A T I O N

OPERATING  COMPANIES  –  PRODUCTS  AND  SERVICES

TORSTAR  DAILY  NEWSPAPERS

TORSTAR  DIGITAL

www.thestar.com

TORSTAR  INITIATIVES

Black Press Ltd.

61

T O R S T A R   2 0 0 4

Financial Report Section  3/29/05  10:35 AM  Page 62

M A N A G E M E N T ’ S   D I S C U S S I O N   &   A N A L Y S I S

C O R P O R A T E   I N F O R M A T I O N

COMMUNITY  NEWSPAPERS
Metroland Printing, Publishing & Distributing is 
Ontario’s leading publisher of community newspapers, 
publishing 67 community newspapers in 116 editions.
Some of the larger publications include:

Ajax/Pickering News Advertiser
Aurora/Newmarket Era-Banner
Barrie Advance
Brampton Guardian
Burlington Post
Etobicoke Guardian
Markham Economist & Sun
Mississauga News
Niagara This Week
Oakville Beaver
Oshawa/Whitby This Week
Richmond Hill Liberal
Scarborough Mirror

DAILY  PARTNERSHIPS

Sing Tao

SPECIALTY  PRODUCTS

eye Weekly
Forever Young
Real Estate News
Car Guide
Boat Guide
City Parent
Premier Consumer Shows

HARLEQUIN  ENTERPRISES
Harlequin is a leading publisher 
of women’s fiction.

Harlequin Mills & Boon U.K.
Harlequin Australia
Harlequin Holland
Harlequin Japan
Harlequin Scandinavia
Harlequin Spain
Harlequin Poland

JOINT  VENTURES:
Harlequin Germany
Harlequin France
Harlequin Italy
Harlequin Greece
Harlequin Hungary

INTERACTIVE  MEDIA:

62 T O R S T A R   2 0 0 4

PROJECT DIRECTION: Catherine Yates, Yates Communications
PRODUCTION ART DIRECTOR: Darlene Dewell

CREATIVE DIRECTOR: Lorne Silver

ART DIRECTOR AND GRAPHIC DESIGN: Joan Blastorah / Jose Luis Monzon

PRINTING: Topline Printing and Graphics

PHOTOGRAPHY: Dick Loek

CENTRAL IMAGING: Maria Doyle

Cover 2004  3/29/05  10:30 AM  Page 4

C O R P O R A T E   I N F O R M A T I O N

TORSTAR BOARD OF DIRECTORS,  SEATED FROM LEFT TO RIGHT: MARTIN P. CONNELL; JOHN HONDERICH; JOHN R. EVANS;  
J. ROBERT S. PRICHARD; CHRISTINA A. GOLD;  AND CAMPBELL R. HARVEY. STANDING FROM LEFT TO RIGHT: JACK FULLER;
PETER W. MILLS; SARABJIT S. MARWAH; J. SPENCER LANTHIER; LANCE R. PRIMIS; RONALD W. OSBORNE; B. NEIL CLARK; 
MARTIN E. THALL; THE HON. FRANK IACOBUCCI; AND DON BABICK.

BOARD OF DIRECTORS

John R. Evans (1,2,4,5)
Chairman of the Board
Torstar Corporation
Director since 1984

Don Babick (4)
Corporate Director
Director since 2004

B. Neil Clark (3,5)
Corporate Director
Director from 2003 
to May 2004. 
Reappointed June 2004

Martin P. Connell (2,5)
Private Investor
Director since 1990

OFFICERS
John R. Evans
Chairman  
Board of Directors

Jack Fuller (4)
Corporate Director
Director since 2004

Christina A. Gold (2,5)
President, Western Union Financial
Services Inc. and 
Senior Executive Vice-President 
First Data Corporation 
Director since 1998

Campbell R. Harvey (5)
Professor 
Fuqua School of Business 
Duke University 
Director since 1992

John Honderich (3,4,5)
Corporate Director
Special Ambassador to
Mayor of Toronto
on Urban Issues
Director since 2004

The Hon. Frank Iacobucci (2,4)
Former Justice of the Supreme
Court of Canada and 
Interim President 
University of Toronto
Director since 2004

J. Spencer Lanthier (1,3)
Corporate Director
Director since 2002

Sarabjit S. Marwah (1,3)
Senior Executive Vice-President 
and Chief Financial Officer
The Bank of Nova Scotia
Director since 2003 

Peter W. Mills, Q.C. (2)
Corporate Director and 
Business Adviser
Director since 2004

Ronald W. Osborne (1,2)
Corporate Director
Director since 2003 

J. Robert S. Prichard (3,4)
President and 
Chief Executive Officer 
Torstar Corporation
Director since 2002 

Lance R. Primis (2,4)
Managing Director
Lance R. Primis & Partners LLC
Director since 1997 

Martin E. Thall (1,3)
Corporate Director
President and 
Chief Executive Officer
Thall Group of Companies
Director since 2002

1. Member of Audit Committee
2. Member of Salary & Organization Committee
3. Member of Pension Committee
4. Member of Editorial Advisory Committee
5. Member of Nominating & Corporate

Governance Committee

Robert J. Steacy
Executive Vice-President and
Chief Financial Officer

Patrick J. Collins
Executive Vice-President
Newspapers 

Gail Martin
Vice-President of Finance

J. Robert S. Prichard
President and
Chief Executive Officer

Karen Hanna
Senior Vice-President
Human Resource Strategy

Marie E. Beyette
Director of Legal Services
& Corporate Secretary

D. Todd Smith
Treasurer

CORPORATE OFFICE
One Yonge Street
Toronto, Ontario 
Canada 
M5E 1P9
Telephone: (416) 869-4010
Fax: (416) 869-4183
e-mail: torstar@torstar.ca
Web site: www.torstar.com

TRANSFER AGENT & REGISTRAR
CIBC Mellon Trust Company
P.O. Box 7010 
Adelaide Street Postal Station 
Toronto, Ontario  
M5C 2W9
AnswerLine (416) 643-5500 or 
1-800-387-0825 
(toll-free in North America)

www.cibcmellon.com/InvestorInquiry
inquiries@cibcmellon.com

Torstar Class B shares are traded
on the Toronto Stock Exchange
under the symbol TS.nv.b

Cover 2004  3/29/05  10:29 AM  Page 1

Our Goal

Torstar is a broadly based Canadian media company. 
Torstar  was  built  on  the  foundation  of  its  flagship
newspaper,  the  Toronto  Star,  which  remains  firmly
committed to being a great metropolitan newspaper
dedicated to observing and promoting the principles
of its long-time publisher, Joseph Atkinson. 

From  this  foundation,  Torstar’s  media  presence  has
expanded  through  Metroland  Printing,  Publishing
and  Distributing,  and  CityMedia  Group,  which
together include almost 100 newspapers and related
services, principally in Southern Ontario. Torstar has
also  built  a  major  presence  in  book  publishing
through  Harlequin,  which  is  a  leading  global 
publisher  of  romance  and  women’s  fiction,  selling
books in over 90 countries and in 25 languages. 

Torstar strives to be one of Canada’s premier media
companies.  Torstar  and  all  of  its  businesses  are 
committed to outstanding corporate performance in
the areas of maximizing long-term shareholder value
and returns, advancing editorial excellence, creating
a great place to work and having a positive impact in
the communities we serve.