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Grupo Televisa, S.A.B.

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FY2005 Annual Report · Grupo Televisa, S.A.B.
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5

ANNUAL REPORT 2005

Grupo Televisa, S.A.
Av. Vasco de Quiroga 2000
C.P. 01210 México, D.F.
(5255) 5261-2445

www.televisa.com

 
 
A T T E L E V I S A ,

investor INFORMATION

>

contents

letter to our 
shareholders

financial highlights

at a glance

2
4
6

8

building 
excitement, 
driving results

14

broadening
audiences, 
stimulating
growth

18

bringing it all
together

22

bringing our
communities
together

23
35
36

management
discussion

board of directors

financial
statements

.
c
.
s

,
i

n
g
i
s

:
N
G
I
S
E
D

Corporate headquarters
Grupo Televisa, S.A.
Av. Vasco de Quiroga 2000
C.P. 01210 México, D.F.
(5255) 5261 2000

Legal counsel
Mijares, Angoitia, Cortés y Fuentes, S.C.
Montes Urales 505, 3rd Fl.
C.P. 11000 México, D.F.
(5255) 5201-7400

Independent auditors
PricewaterhouseCoopers, S.C.
Mariano Escobedo 573
C.P. 11580 México, D.F.
(5255) 5263-6000

Fried, Frank, Harris, Shriver &    

Jacobson LLP

One New York Plaza
New York, New York 10004 U.S.A.
(212) 859-8000

Depositary
JPMorgan Chase Bank
One Chase Manhattan Plz., 40th Floor
New York, New York 10081 USA
(866) JPM-ADRS (576-2377)
adr@jpmorgan.com

Investor relations
We ask that investors and analysts
direct all inquiries to

Grupo Televisa, S.A.
Av. Vasco de Quiroga 2000
C.P. 01210 México, D.F.
(5255) 5261-2445
ir@televisa.com.mx

Website
http://www.televisa.com

Common stock data
CPOs (Certificados de Participación Ordinarios) covering Grupo Televisa, S.A.,
comprise 117 shares (25 A Shares, 22 B Shares, 35 D Shares, and 35 L Shares) and
are listed and admitted for trading on the Bolsa Mexicana de Valores, S.A. de C.V.
(the Mexican stock exchange), under the ticker symbol TLEVISA CPO. The GDSs
(Global Depositary Shares), each representing five CPOs, are listed on the New
York Stock Exchange and trade under the ticker symbol TV. On March 22, 2006,
Televisa changed its GDS ratio from its previous 1 GDS per 20 CPOs to 1 GDS
per 5 CPOs, a 1:4 GDS split. 

Dividend policy
Decisions regarding the payment and amount of dividends are subject to
approval by a majority of the A Shares and B Shares voting together generally,
but not necessarily, on the recommendation of the board of directors, as well as a
majority of the A Shares voting separately. On March 25, 2004, the company’s
board of directors approved a dividend policy under which Televisa intends to pay
an annual regular dividend of Ps.0.35 per CPO. 

SEC filings
Televisa files and submits reports to the US Securities and Exchange Commission
on an annual basis. This annual report contains both historical information and
forward-looking statements. These forward-looking statements, as well as other
forward-looking statements made by the company, or its representatives from
time to time, whether orally or in writing, involve risks and uncertainties relating
to the company’s businesses, operations, and financial condition. A summary of
these risks is included with the company’s submissions accompanying this annual
report with the US Securities and Exchange Commission, and this summary, as
well as the other filings with and submissions to the US Securities and Exchange
Commission, are and will be available through the office of investor relations upon
written request.

The pro-forma information is presented for informational purposes only and does
not purport to represent Televisa’s financial position or results of operations.
Furthermore, the reader should not rely on the pro-forma information as an
indication of the results of operations of future periods.

This annual report is available in both English and Spanish. April 2006.
Este informe anual está disponible tanto en español como en inglés. Abril 2006.

 
 
we are

B R I N G I N G I T A L L

together

We are integrating and
leveraging all of our media
assets to extend the reach of
our content beyond the screen
and to extract maximum value
from it. As a result, we are
growing and diversifying the
audiences for our programs,
building enthusiasm for our
brands, increasing ratings and
revenues, and delivering ever
greater value to our 
shareholders.

BRINGING IT ALL TOGETHER / 1

D E A R F E L L O W
shareholders

At Televisa, we are integrating all of our business segments
to create value for our shareholders. By leveraging all of our
assets to transform our television content into rich multi-
media experiences for our audiences, we are drawing higher
ratings and increasing revenues in all of our businesses. Our
ability to capitalize on the synergies that exist among our
diverse media assets has been a key factor that has enabled
us to continue to increase our sales and expand our margins
during the past several years.

In 2005, our results once again speak for themselves. Pro-
forma consolidated sales grew 8 percent to Ps.32.5 billion.
Our operating income before depreciation and amortization
increased 16 percent to Ps.13.2 billion, and we achieved a
record-high margin of 40.7 percent. I attribute these results
to  three  primary  factors.  The  first  is  our  ability  to  consis-
tently produce high-quality content for our audiences. The
second is, as I mentioned, our ability to leverage all of our
business  segments  and  capitalize  on  their  synergies  to
extract maximum value from our content. The third factor is
our disciplined management of costs and expenses.

Our  television  broadcasting  segment  remains  the  corner-
stone of our operations. Our programs consistently pull in
high ratings and, in 2005, drew an average sign-on to sign-
off  audience  share  of  more  than  70  percent.  In  fact,  we
aired 87 of the top 100 television shows in Mexico during
the  year.  We  expanded  our  advertising  revenues,  which
grew 5.1 percent this year. Once again, we managed our
operations to keep costs and expenses relatively flat. All of
this  adds  up  to  continued  expansion  in  our  operating
income  before  depreciation  and  amortization  margin,
which reached 47.7 percent for the year—a record for this
segment.

Our  pay-television  networks  segment  delivered  strong
growth  once  again.  This  segment  benefited  from  an
increase  in  sales  from  channels  sold  in  Mexico  and
throughout Latin America as well as from higher adver-
tising revenues. TuTV, our joint venture with Univision to

distribute  pay-television  channels  in  the  United  States,
was another driver of our sales. TuTV currently reaches
approximately 1.3 million viewers in the United States.
Given  the  popularity  of  our  programming,  improving
macroeconomic  conditions  in  Mexico  and  abroad,  and
the  rapid  growth  of  the  Hispanic  population  in  the
United States, we continue to see solid growth potential
in this segment.

Through our programming exports segment, we reached
audiences  in  more  than  50  countries  in  2005.  In  the
United States, our programs continue to be a key driver
of Univision’s success. In 2005, we provided 39% of the
Univision network's nonrepeat broadcast hours, including
most of its prime-time programming. In fact, in 2005 the
Univision  network  attracted  the  largest  prime-time  and
total-day audience of adults ages 18–49 and 18–34 in its
history.  We  also  provided  23%  of  Telefutura  network’s
nonrepeat broadcast hours and virtually all of Galavision
network's programming.

We  believe  that  the  Hispanic  community  in  the  United
States  presents  a  tremendous  opportunity  for  Televisa.
Given the size and rapid growth of this market and, in
particular,  its  demographic  similarity  to  Mexico  and  Latin
America, we continue to explore ways to increase our pres-
ence in this region.

Sky Mexico, our direct-to-home satellite television business,
remains the undisputed leader in the Mexican pay-television
industry.  Sky's  superior  content  offerings  and  customer
service continue to draw subscribers. In addition, during
2005  we  completed  the  DirecTV  subscriber  migration
process. As a result of these efforts, we added 248 thou-
sand subscribers during the year and brought Sky's total
subscriber  base  to  more  than  1.25  million.  This  growth
translated  into  outstanding  sales  and  margin  expansion
in 2005. We expect Sky to continue to experience strong
growth in 2006, due in part to its exclusive broadcast of
34 of the 64 World Cup soccer games.

40.7% 

consolidated
operating
income before
depreciation and
amortization
margin

2 / TELEVISA ANNUAL REPORT 2005

Over the past
three years 
we have
returned over
US$950
million to our
shareholders

Cablevisión,  our  cable  television  business  in  Mexico  City,
has seen an amazing turnaround thanks to the conversion of
our system from an analog to a digital format. Thus far we
have converted 51 percent of our network and have seen a
concomitant  rise  in  our  subscriber  base,  ranging  from  34
percent to as much as 98 percent in certain areas. At close
of  year  our  subscriber  base  had  reached  more  than  422
thousand, and our broadband customer base had grown to
61  thousand  from  26  thousand.  We  expect  to  see  healthy
subscriber  growth  as  we  complete  our  conversion  to  the
digital  format.  In  addition,  we  recently  announced  our
intention  to  start  providing  voice  services  through  our
cable platform; this initiative will open a completely new
revenue source for this business.

Our  publishing  segment,  the  largest  in  the  Spanish-
speaking world, continues to grow at a healthy pace. In
2005  we  saw  a  15.8  percent  increase  in  sales  resulting
from increases in both circulation of magazines and the
number of advertising pages sold in Mexico and abroad.
And we continue to identify new and exciting synergies
between our publishing and television businesses.

Growth  is  a  priority  at  Televisa.  Therefore,  we  are  in  the
process of launching several new projects, which will enable
us  to  leverage  our  strengths  and  capabilities  and,  we
believe, bring significant value to our business.

In  November  2005,  the  government  of  Spain  granted  a
concession for a free-to-air television channel to the consor-
tium formed by Televisa, Globomedia (Grupo Árbol), and
Mediapro.  Globomedia  and  Mediapro  are  the  leading
suppliers  of  prime-time  content  in  Spain  and  bring  an
experienced  management  team  to  the  project.  Spain
presents an  attractive  investment  opportunity  for  Televisa
given  its  size,  growth  potential,  and  content-production
synergies.

to  operate  sportsbooks  and  number  draws,  including  the
establishment of 65 locations throughout Mexico. We plan
to launch this business in the second quarter of 2006.

The digital era has created appealing opportunities for our
company. In 2004, we began using our vast library and media
assets to deploy our content in the Mexican wireless space
through  SMS.  In  addition,  last  November  we  launched
Tarabu—the  first  legal,  online  digital  music  store  in  Latin
America. This is just the beginning. In addition to SMS and
music we will soon offer video and will keep expanding the
reach of our content well beyond the television screen.

We  consistently  reward  our  shareholders  for  their  confi-
dence  in  us.  Over  the  past  three  years  we  have  returned
over US$950 million to our shareholders through buybacks
and dividends, and our balance sheet remains very sound—
a testament to the strength of our business.

We  look  forward  to  extending  our  track  record  of  strong
performance  in  the  year  ahead.  Revenues  from  political
advertising  related  to  the  upcoming  presidential  elections
and from our broadcast of the World Cup will contribute to
robust sales and profit margins. Ultimately, though, it is the
quality of our programming, and our ability to use all of our
businesses to maximize its value, that drive our results and
bring our shareholders the kind of returns they have come
to expect from Televisa.

We  appreciate  the  hard  work  of  our  people,  who  have
made  Televisa  one  of  the  world's  premier  entertainment
companies; our board members, who guide our efforts; and
our shareholders, who have placed their trust in the future of
this company. We look forward to continuing to merit your
confidence in the coming years.

The  Mexican  gaming  industry  also  presents  an  exciting
opportunity for Televisa. In May 2005 we obtained a permit

Emilio Azcárraga Jean

CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
APRIL 2006

BRINGING IT ALL TOGETHER / 3

F I N A N C I A L
highlights

17.8%17.8%

PRO-FORMA

OIBDA2

CAGR 4 2003-2005

Television 

broadcasting
Pay-television 
networks
Programming 

exports
Publishing
Publishing 

distribution

Sky Mexico
Cable television
Radio
Other businesses

Net Sales OIBDA*

%

%

55.4

66.0

3.3

5.6
7.5

1.2
17.9
4.2
1.0
3.9

3.9

5.0
3.6

0.1
18.8
3.6
0.4
(1.4)

*Excludes corporate expenses

4 / TELEVISA ANNUAL REPORT 2005

55.4

66.0

Net sales
%

OIBDA*, 2
%

Net sales1

OIBDA1,2

Margin

Operating income1

Margin

Net income

Earnings per CPO

2003

27,707

9,525

34.4%

6,988

25.2%

3,909

1.36

2004

30,080

11,411

37.9%

9,053

30.1%

4,461

1.53

2005

CAGR4
%

32,481

8.3

13,222

17.8

40.7%

10,803

24.3

33.3%

6,126

25.2

2.11

Shares outstanding (in millions)

218,840

341,638

339,941

Total debt3

Cash and temporary investments

Net debt

16,292

13,330

2,962

22,982

17,196

5,786

18,478

14,779

3,699

In millions of Mexican pesos in purchasing power as of December 31, 2005, except per-CPO amounts and shares outstanding.

1 Pro-forma results in 2003 and 2004 reflect results for 12 months of Sky Mexico and the change in accounting treatment of our publishing distribution segment. Actual 

results are reflected in Management´s Discussion and Analysis of Financial Condition and Results of Operations, as well as in our year-end consolidated financial statements.

2 OIBDA is defined as operating income before depreciation and amortization.

3 Includes US$478.8 million and US$300 million of Sky Mexico’s debt as of December 31, 2004 and 2005, respectively.

4 Compounded annual growth rate.

32.5

30.1

40.7%

37.9%

27.7

34.4%

03

04

05

03

04

05

Net sales1
billions of pesos

OIBDA1,2
margin

BRINGING IT ALL TOGETHER / 5

A T A
glance*

1.
Television broadcasting

2.
Pay-television networks

3.
Programming exports

4.
Publishing

5.
Publishing distribution

TuTV

We operate four television
networks in Mexico 
(Channels 2, 4, 5, and 9) 
and are the world’s leading
producer of Spanish-language 
television content

We produce 24 pay-television
networks under 13
different brands

Our joint venture with Univision
under which we distribute five
of our pay-television channels

We export our programs
to television networks

The world’s largest
Spanish-language magazine
publisher; we publish
68 magazine titles

The world’s largest
Spanish-language magazine
distribution company

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Sign-on to sign-off audience
share of 70.2%

More than 14 million subscribers
in 44 different countries in 
Latin America, Europe, 
Oceania, and the United States
through TuTV

More than 50 countries
worldwide

Annual circulation of
approximately 145 million 
in 20 countries

More than 105 thousand
points of sale in 20 countries 

i

p
h
s
r
e
n
w
O

100%

100%

Pay-TV
networks

TuTV

50%

100%

100%

100%

* As of December 31, 2005

6 / TELEVISA ANNUAL REPORT 2005

 
 
57906telD2R2_en.qxp  4/28/06  5:04 PM  Page 7

Business Segment Map

2, 3

2, 3, 4, 9, A, D

1, 2, 4, 5, 6, 7, 8, 9, B, C, D

2, 3, 4, 5, 6

2, 3, 4, 5

3

3

2

6.
Sky Mexico

7.
Cable television

8.
Radio

9.
Other businesses

Unconsolidated 
businesses
(A, B, C, D)

Mexico’s only direct-to-home
satellite television system and
the country’s largest 
pay-television platform

Cable company
serving the Mexico City
metropolitan area

Our radio network extends 
to 87 stations 
(17 owned and 70 affiliated) 

Esmas.com - One of the leading
Internet portals in Mexico
Soccer teams - América, Necaxa,
and Real San Luis
Azteca Stadium - Mexico’s
largest stadium
Videocine - F e a t u re - f i l m - p ro d u c-
tion and distribution company

A Univision - The premier
Spanish-language media company
in the United States
B Ocesa Entretenimiento - The leading
live-entertainment company in Mexico
C Volaris - A new, low-cost-carrier airline
with a concession to operate in Mexico
D Televisa EMI - Joint venture with EMI
including “Televisa EMI Music” and
“EMI Televisa Music”

More than 1.25 million gross
active subscribers

More than 422 thousand video
subscribers and more than 60
thousand broadband subscribers

Reaches approximately 70
percent of Mexico’s population

Esmas.com - 1.6 billion page views

Azteca Stadium - Seats
approximately 105 thousand
spectators

Videocine - Operations in Mexico
and the United States

Univision - Reaches approximately
98% of all US Hispanic households
Ocesa Entretenimiento - During 2005
produced more than 2,500 events
Volaris - Currently offers flights to
Monterrey, Guadalajara, Cancún, 
and Tijuana.
Televisa EMI - Operations in Mexico
and the United States

60%

51%

50%

100%

A
9.9%

C
25%

B
40%

D
50%

BRINGING IT ALL TOGETHER / 7

Our innovative and entertaining
programs draw audiences
and advertisers and drive
revenue growth in all of our
business segments.

22.7%

average
audience share
in 2005  

8 / TELEVISA ANNUAL REPORT 2005

>

50.4%

average audience share

Part game show, part
philanthropic endeavor,
Bailando por un Sueño
offers people with special
needs a chance to fulfill
their dreams.

Bailando por un Sueño began airing
Sunday evenings in August 2005
and rapidly became a phenomenon
in Mexico, with an average audience
share of 50.4 percent

Bailando por un Sueño
offers contestants a 
chance to realize their
dreams through 
Fundación Televisa

The show pairs contestants with well-known television
and radio personalities, and dance professionals offer
pointers on style and technique. Contestants and
their partners then participate in a series of dance
competitions judged by the viewing audience and
a panel of celebrity judges.

Those who win the most votes during the final
competition have their special requests fulfilled through
Fundación Televisa.

In the United States, the show attracted more than
5 million viewers, beating NBC and CBS on a highly
competitive night of first-run programming and making
Univision the nation’s third-ranked network in the
8-to-11-p.m. slot among adults ages 18 to 34.

building excitement
D R I V I N G R E S U L T S

Television programming

Televisa is the world’s leading producer of Spanish-language television content: telenovelas;

news and sports programs; comedy, reality, and game shows; and children’s programming.

Our  programming  quality  and  broad  distribution  capabilities  give  us  a  distinct  advantage

over our competitors. Year after year for more than a decade, our programming has enjoyed

an average sign-on to sign-off audience share of more than 70 percent in Mexico and strong

ratings around the world. The following are a few examples of our popular programs.

In 2005, our telenovelas enjoyed tremendous popularity in more than 50 countries, including

Mexico, Latin America, and the United States.

71.8%

71.3%

70.2%

n In  Mexico,  La  Madrastra,  our  most  popular  telenovela  in  2005,  attracted  an  average
audience  share  of  41.2  percent.  Our  other  popular  telenovelas,  including Barrera  de

Amor, Alborada, and La Esposa Virgen, enjoyed average audience shares of 39.0, 36.8,

and 36.1 percent, respectively.

In the United States, Amor Real was ranked the most-watched telenovela of all time, draw-

ing an average of nearly 5 million Hispanic viewers each night. On its most-watched night,

Amor  Real attracted  6.4  million  viewers  and  was  the  second-most-watched  program

among adults ages 18 to 34—among all broadcast networks, regardless of language.

03

04

05

Audience share
sign-on to sign-off

Our telenovelas also enjoy tremendous popularity around the world. In Malaysia, Rubí

was  among  the  10  highest-rated  programs  for  women  in  2005,  drawing  an  average

audience  share  of  49.5  percent.  In  the  Philippines,  we  aired  Vivan  los  Niños, and  in

Colombia, Rebelde was a hit, capturing an average audience share of 34.0 percent.

n Our sports programming continues to draw large numbers of fans. Among the year’s more
popular sports programs were the 2005 Under-17 World Cup soccer championship—dur-

ing which Mexico won the final game against Brazil—which drew an audience share of 44.2

percent, and several qualifying games for the 2006 World Cup. In addition, the final game

of the Mexican soccer championship Torneo de Clausura 2005, which we broadcast from

our stadium, the Azteca stadium, was a hit. This game, won by a Televisa team, the América,

16,725

17,672

18,571

was the second-highest-rated program of the year and garnered an average audience share

of 50.6 percent.

42.5

45.4

47.7

n In September 2004, we launched our game show Vas o no Vas in Mexico. First aired on
Saturdays at 9:00 p.m., the show gained such popularity that, in November 2005, we began

airing it Monday through Friday at 3:00 p.m. The show continues to air on Saturdays at 9:00

p.m. and commanded an average audience share of 22.7 percent in 2005.

We continually invest in the research and development of new programming and to upgrade

our production technologies. We seek out the industry’s best talent and cultivate new talent

through  our  performing  arts  school,  Centro  de  Educación  Artística,  whose  instructors  are

among  the  best  actors  and  teachers  in  the  history  of  Mexican  television.  And  through

exclusivity agreements, we retain the industry’s most skilled performers, directors, producers,

6
1
6
,
9

03

3
5
6
,
9

04

8
1
7
,
9

05

Television broadcasting
millions of pesos

sales

costs and expenses

OIBDA margin (%)

10 / TELEVISA ANNUAL REPORT 2005

Televisa’s programs consistently populate the majority of Mexico’s top 100 shows. In 2005 Televisa aired
87 of the country’s top 100 shows and 18 of the top 20.

3 Our performing arts school
sees an average of 12,000
applicants, 200 new students, and
120 graduates each year.

1 Our news center receives more
than 150 signals from other parts
of the world and simultaneously
transmits the information to our
production staff.

2 In 2005 we broadcast the final
game of the Under-17 World Cup,
during which Mexico defeated
Brazil.

2

1

3

1

1 La Madrastra was the
highest-rated telenovela in
Mexico in 2005.

2 Alborada, a telenovela set in
eighteenth-century Mexico, was
also one of the highest-rated
telenovelas in 2005.

2

Our television production operations are concentrated in 2 locations, 14 studios in San Ángel and 10
studios in Chapultepec.

87 owned and 

affiliated radio
stations in our
network

68 published

titles, of which 
we own and
produce 27

3

4

and writers. These efforts have enabled us to maintain very strong ratings—which, over the

past  several  years,  have  translated  into  steady  increases  in  both  advertising  revenues  in

Mexico and royalties from our exported content—while keeping costs and expenses under

control. As a result, we have seen strong growth in our OIBDA margins.

Publishing

Televisa operates the world’s largest publisher and distributor of Spanish-language maga-

zines. Of the 68 titles we publish, we own and produce 27, including  TV y Novelas, Tele

Guía, and Caras. The remainder—including the popular titles Men’s Health, Cosmopolitan,

and National Geographic—are licensed from well-known publishing houses. We sell our

magazines  through  more  than  105  thousand  points  of  sale  in  20  countries  and  own  the

largest magazine distribution operation in Latin America. In 2005, we introduced 13 new

titles to our readership and increased total circulation to approximately 145 million.

Radio

Through a 50 percent interest in Sistema Radiópolis, our radio network now extends to 87

stations (17 owned and 70 affiliated) and covers 38 cities. The programs aired through our

network reach approximately 70 percent of Mexico’s population.

We produce some of Mexico’s top-rated radio programming, including W Radio (news-

talk), Estadio W (sports), Ke Buena (Mexican music), 40 Principales (pop music), and Bésame

Radio (Spanish ballads). The W Radio, Ke Buena, and 40 Principales formats are also

broadcast through the Internet. In addition, we broadcast the W Radio AM programming

nationwide on pay television through an exclusive Sky Mexico channel.

5

3 Our radio network reaches
approximately 70 percent
of Mexico’s population. 

4 Televisa produces 
6 of Mexico’s 10 most
popular magazines and 3 
of the 10 fastest-growing
magazine titles in the
United States, including 5
of the 10 most-read titles
in the US Hispanic market.

5 Tele Guía, one of our
most popular magazines
in Mexico.

BRINGING IT ALL TOGETHER / 13

 
Through our diverse media
assets and innovative
products, in 2005 we reached
millions of people in more
than 50 countries throughout
the world.

422,088

cable television
subscribers
in 2005

14 / TELEVISA ANNUAL REPORT 2005

>

51%

of our transmission converted 
to digital format 

We have accelerated the
conversion program and
expect to have digital
transmission in place in all
of our service areas by the
end of 2006.

Switching to digital

HUB 1

HUB 2

HUB 3

HUB 4

HUB 5

SUBSCRIBER GROWTH

98%

80%

48%

34%

37%

PENETRATION RATE

> > > > >

47%   
62%

27% 
40%

12%
16%

37%
49%

ARPU GROWTH

28%

33%

47%

51%

CHURN

< < < < <

19%
13%

19%
6%

19%
6%

19%
8%

27%
38%

41%

19%
8%

Stamping out piracy
From December 2001 to December 2003, Cablevisión—
our cable television segment, which provides service
throughout Mexico City—lost 88 thousand subscribers.
The culprit? Cable piracy: the practice of connecting
television sets to existing analog cable transmission lines
and enjoying the programming without paying for it.

We have solved the problem of cable piracy by
converting our transmission from analog to digital
format—and in the process are rewarding our 
subscribers with an expanded range of offerings. The
result of this conversion, which began in 2004, has been 
a significant growth in our subscriber base. In 2005, with
the conversion only 51 percent complete, the number
of Cablevisión subscribers grew at a rate of between
34 and 98 percent in the converted areas, and our 
overall subscriber base increased to 422,088 subscribers,
19 percent more than in 2004.

Moving to Triple Play
We are also expanding services to Cablevisión
subscribers.

n In 2004 we began providing broadband internet
access to subscribers and, in 2005, our broadband
subscriber base grew to 60,986, an increase of 130 
percent.

n In 2005 we began offering digital video recording
and high-definition TV to our subscribers.

By moving toward offering subscribers “triple play”—
integrated data, voice, and video services—we expect
to continue to drive subscriber, revenue, and OIBDA
growth in this segment.

broadening audiences
S T I M U L A T I N G G R O W T H

Television broadcasting

Televisa  is  the  foremost  television  broadcaster  in  Mexico.  We  operate  four  broadcast
channels—2, 4, 5, and 9—and reach viewers through 258 affiliated stations throughout
the country. We produce 63 percent of the programs aired over our networks and nearly
100 percent of the programming aired on Channel 2, our flagship and the country’s leading
television  broadcast  network.  Through  128  stations  in  Mexico,  Channel  2  captured  an
average audience share of 30.3 percent from sign-on to sign-off in 2005.

Programming exports

In  2005,  Televisa  exported  programming  through  licensing  agreements  with  television
networks in more than 50 countries. 

In  the  United  States,  Televisa’s  content  is  broadcast  over  the  television  networks  of
Univision,  the  country’s  leading  Spanish-language  media  company.  In  2005  Televisa
provided 39 percent of Univision’s Network’s non repeat broadcast hours and most of its
prime-time  programming.  In  fact,  our  content  is  a  primary  driver  of  the  success  of
Univision,  which,  according  to  Univision,  was  ranked  the  number  two  network  in  the
country among all adults ages 18–24 during 2005.  

Pay TV

We produce 24 pay-television  networks  under  13  different  brands,  which currently reach
more  than  14  million  subscribers  in  44  countries  in  Latin  America,  the  United  States,
Europe, and Oceania—and this segment continues to grow. In 2005 we gained 2.6 million
paying subscribers in Latin America, 800 thousand of which came from the addition of five
of  our  channels  to  the  DirecTV  Latin  America  basic  package.  In  Mexico,  we  added  890
thousand subscribers, and the number of total paying subscribers reached 3.9 million.

Through  TuTV,  our  joint  venture  with  Univision,  we  distribute  five  of  our  pay-television
channels—three music and lifestyle channels and two movie channels—for digital cable
and  satellite  delivery  in  the  United  States.  Programming  distributed  through  TuTV
reached  approximately  1.28  million  viewers  in  2005  through  Echostar,  DirecTV,  Cox,
Charter, and other systems; we are currently adding our channels to other pay-television
platforms.

Sky Mexico

Sky  Mexico,  our  digital  satellite  service,  is  the  only  direct-to-home  satellite  television
service  in  Mexico.  It  is  also  the  country’s  largest  pay-television  platform.  Sky  closed
2005  with  1,250,600  gross  active  subscribers,  representing  a  24.7  percent  increase  in
our subscriber base over that of 2004. We attribute Sky’s success primarily to our exclusive
programming and high-quality customer service. 

In  2005  Sky  subscribers  enjoyed  exclusive  access  to  content  such  as  Major  League
Baseball  games,  PGA  and  Wimbledon  tournaments,  Nascar  events,  the  NFL  Sunday
Ticket, and 20 percent of all Mexican soccer games.

Other ventures

We are capitalizing on our content, extending our reach into not only new media but also
new geographic regions, in order to drive growth in our business.

Esmas. In  2005  our  internet  portal  had  more  than  1.6  billion  page  views  within  its  120
active portals—signaling a 31 percent increase in traffic during the year. In addition, our
online advertising sales, grew 109 percent during 2005. 

105.0

109.8

96.1

03

04

05

Univision royalties
millions of dollars

4,928

36.5

1
3
1
,
3

04

4,153

31.2

8
5
8
,
2

03

5,987

42.0

0
7
4
,
3

05

Sky Mexico
millions of pesos

sales

costs and expenses

OIBDA margin (%)

16 / TELEVISA ANNUAL REPORT 2005

1

2

Wireless content and interactive services. We continue to leverage our content and brands
in the wireless space, enabling our customers to download our images, text services, ring
tones, and other interactive services related to our programming. We first offered these
services in Mexico in 2004; in 2005 we added new territories, including the United States,
Ecuador, Chile, and Bolivia.

Tarabu. In November 2005 we launched Tarabu—the first legal, online digital music store
in Latin America. The first of several initiatives that Televisa has undertaken in the Internet
broadband space, Tarabu today offers more than 310 thousand songs under the leading
global labels.

Free-to-air  television  concession  in  Spain. We  are  expanding  our  presence  in  Spain
through a new free-to-air television concession with nationwide reach. The channel will
feature mainly new, original programs, many of which will be produced by our partners
Globomedia (Grupo Árbol) and Mediapro, the country’s leading suppliers of prime-time
programming in Spain. With this venture we expect to capitalize on the size and growth
trends in Spain’s advertising market, as well as the potential synergies between the country’s
entertainment market and our current markets and programming. We began airing the
new channel, la Sexta, in March 2006.

Televisa EMI Music. We recently returned to the music business through our joint venture
with EMI Music. The joint venture, which brings together EMI’s deep knowledge of the
music  business  and  Televisa’s  strong  multimedia  capabilities,  has  formed  two  record
labels, Televisa EMI Music in México and EMI Televisa Music in the United States. These
labels’ rosters include RBD, Thalía, Kumbia Kings, Intocable, and many others. 

OCESA Entretenimiento. Mexico’s largest and most diversified live-entertainment com-
pany,  OCESA  Entretenimiento  produces  concerts,  Broadway-style  shows,  automobile
races,  and other events. During 2005 OCESA produced more than 2,500 events, including
RBD and Avril Lavigne concerts, Cirque du Soleil, and  the Champ Car World Series. In
the first quarter of 2006 OCESA presented concerts by U2, Luis Miguel, and the Rolling
Stones and sold more than 600 thousand tickets. 

3

4

5

1 We continue to 
expand the reach of our
pay-television networks.
We now reach 14 million
viewers—22 percent more
than in 2004—through
cable and satellite platforms.

2 We promote Tarabu
through our internet portal
and use all of our business
segments, including television
broadcasting, pay-television,
radio, and publishing.

3 Sky closed 2005 with
1,250,600 gross active
subscribers.

4 Winner of multiple prizes,
among them a Grammy,
Intocable is the number one
regional Mexican group in
the world with more than 7
million records sold.

5 In its third visit to Mexico,
Cirque du Soleil presented
“Saltimbanco”, which was
one of OCESA’s most 
successful international 
shows in 2005. 

BRINGING IT ALL TOGETHER / 17

 
By using all of our 
entertainment assets to 
cross-promote our programs,
we are building on and 
maximizing the value of 
our content and, in turn,
our company.

3.5 million

copies sold
throughout
Mexico, the
United States,
and Latin America

18 / TELEVISA ANNUAL REPORT 2005

>

37.7%

Rebelde first-season
average audience share
We first aired our telenovela
Rebelde in October of 2004.
The story, about the lives of
a group of teenagers,
immediately captivated
Mexico’s youth.

than 80 concerts in Mexico and Central and South
America. RBD will embark on a 32-city tour of the
United States in 2006. 

We began selling Rebelde’s first-season DVD in Mexico
in December 2005; the second-season DVD will be
released in the second half of 2006. Since the release
of “RBD Tour Generation live”, a DVD recording of one
of RBD’s first concerts held in August 2005, Televisa
Home Entertainment and EMI have sold more than
55 thousand copies in Mexico, the United States, 
and Latin America and throughout the rest of the
world. We offer other merchandising related to
Rebelde, including T-shirts and mobile-phone acces-
sories, through distributors in Mexico, the United
States, and 17 countries in Latin America.

Concurrent with the show’s launch, we began
promoting, through our television channels and
magazines, wireless content offerings related to
Rebelde, including SMS, ring tones, and photographs.

In short, we have turned Rebelde into a multimedia
experience for our viewers. They can watch the show
on television or DVD, listen to the music on CD or our
radio stations, attend concerts, read related magazine
and internet articles, buy related merchandise, and
download text, photographs, and ring tones to their
cell phones.

The result is higher ratings for the show, and higher
revenues from advertising and the sale of related content.

The “Tour Generation RBD” concert
will travel to more than 30 cities
in the United States.

Since it was launched, Rebelde has aired in
19 countries, including Mexico, the United States,
Brazil, Colombia, Chile, Puerto Rico, Venezuela, Spain,
and Israel. In Colombia and Puerto Rico, for example,
Rebelde captured average audience shares of 34
percent and 32 percent, respectively, during 2005.

In May 2005 we launched a magazine based on the
show bearing the same name. In its first three months
its circulation doubled, to 142 thousand copies from the
initial 71 thousand, and we increased the number of
advertising pages from 16 to 26. We promote
the magazine through our TV and radio assets and our
internet portal.

Our music and live-entertainment businesses are ideal
vehicles for the expansion of the Rebelde experience.
The music group RBD, formed by the stars of Rebelde,
released its first album in 2004. Together their albums
have achieved multiplatinum status, selling more than
3.5 million copies throughout Mexico, the United
States, and Latin America, and we promoted more

Televisa Home Entertainment and EMI have sold more than 55 thousand copies of RBD Tour
Generation Live, a DVD recording of one of RBD’s first concerts held in August 2005.

1

1 We began selling Rebelde’s
first-season DVD in Mexico in
December 2005; the second-
season DVD will be released
in the second half of 2006. 

2 We promote wireless
content offerings related to
Rebelde, including SMS, ring
tones, and photographs.

3 In May 2005 we launched a
magazine based on Rebelde
that bears the same name. 

2

3

8.3 % CAGR 03-05

consolidated
net sales 

4

bringing it all
T O G E T H E R

Our performance over the past several years is due largely to our ability to produce high-
quality  content,  distribute  it  to  diverse  and  ever-growing  audiences,  reshape  it,  and
extend its reach throughout our business segments—all while keeping costs and expenses
in check.

During  2005  we  saw  growth  in  revenues,  OIBDA,  and  margins  in  most  of  our  business
segments. In fact, consolidated net sales and OIBDA have grown at compounded annual
growth rates of 8.3 percent and 17.8 percent, respectively, since 2003. Our superior produc-
tion capabilities, innovative new ventures, and ability to consistently deliver exciting new
content to our audiences will enable us to continue to grow and deliver significant value
to our shareholders throughout the coming years.

5

4 Rebelde, our 7pm
telenovela for teenagers,
provides a perfect example
of how our media assets
work together to extend
the reach of our content.

5 We offer merchandising
related to Rebelde, including
T-shirts and mobile-phone
accessories, through
distributors in Mexico, the
United States, and 17
countries in Latin America.

6 More than 63 thousand
fans attended the RBD
concert at the Los Angeles
Coliseum.

6

BRINGING IT ALL TOGETHER / 21

RBD

has given more
than 80 concerts
since it released its
first album in 2004

bringing our communities together
F U N D A C I Ó N T E L E V I S A

Our mission is to
provide personal
development
opportunities for
as many people as
possible

We  believe  that,  as  the  premier  media  company  in
Mexico, we have both a responsibility and an opportunity
to make a significant contribution to the country's social
and  cultural  fabric.  Mexico  has  significant,  persistent
problems that we think are best addressed through the
public and private sectors alike, and we are honored to
be in a position to influence change.

In furtherance of our commitment to generate development
opportunities  for  as  many  people  as  possible  in  our
communities  and  our  country,  Fundación  Televisa  was
created  in  2001.  Fundación  Televisa  seeks  to  enhance
the  education  and  well-being  of  children  and  young
adults  and  promotes,  through  extensive  advertising
campaigns, basic human values such as respect, honesty,
responsibility,  generosity,  and  civic  participation.  It  also
sponsors housing projects for the disadvantaged.

Fundación  Televisa  reaches  hundreds  of  thousands  of
people each year through direct aid programs and millions
through  its  social-awareness  campaigns.  We  reach  out
to  many  disadvantaged  people  in  the  country  through
programs that provide, among others, nutritional packages
for  the  poor  in  underserved  communities,  kidney  and
cornea transplants, treatments for children with HIV and
cancer, and hearing aids. Educational initiatives that we
support include computer labs, teacher training, school
libraries, and nationwide geography contests.

While we are proud to sponsor these programs, we are
not alone in this effort; we are honored to have the support
of  our  clients.  As  an  example,  the  Teletón,  an  annual
televised program that raises money for the construction

of rehabilitation centers for disabled children, generated
approximately US$40 million in donations last year.

We  use  our  strongest  assets,  our  telenovelas  and  sports
programs,  to  support  our  commitments.  For  example,
during every telenovela we broadcast we promote a cause
such  as  seat-belt  use  or  breast  cancer  prevention.  As  the
ratings  generated  by  our  telenovelas  are  unrivaled  in
Mexico,  we  are  able  to  reach  millions  of  homes  and  spur
our  viewers  to  action.  In  addition,  through  an  association
with all of the soccer teams in Mexico’s first division, each
weekend's games are dedicated to a particular cause, such
as education, nutrition, health, or housing. With each goal
scored  during  that  weekend,  Fundación  Televisa  makes  a
donation to the designated cause.

The Asia tsunami in December 2004, and hurricanes Stan
and  Wilma  in  2005,  led  us  to  renew  and  strengthen  our
efforts to assist victims of natural disasters. Together with
various  corporate  partners  and  thousands  of  individuals,
we  worked  to  contribute  thousands  of  tons  of  supplies,
clean  water,  and  medicine  following  these  disasters.  In
addition,  we  are  part  of  a  group  that  has  contributed
funds  to  facilitate  the  construction  of  up  to  4  thousand
homes for affected families in Chiapas and Indonesia.

Fundación  Televisa  is  also  committed  to  promoting  the
arts and preserving Mexico’s rich cultural heritage. It has
sponsored  numerous  arts  events  in  Mexico,  as  well  as
international  exhibitions  such  as  “Courtly  Art  of  the
Ancient  Maya”  at  the  National  Gallery  of  Art  in
Washington,  D.C.,  and  the  “Aztec  Empire”  at  the
Guggenheim Museum in New York.

22 / TELEVISA ANNUAL REPORT 2005

A T T E L E V I S A ,

investor INFORMATION

>

contents

letter to our 
shareholders

financial highlights

at a glance

2
4
6

8

building 
excitement, 
driving results

14

broadening
audiences, 
stimulating
growth

18

bringing it all
together

22

bringing our
communities
together

23
35
36

management
discussion

board of directors

financial
statements

.
c
.
s

,
i

n
g
i
s

:
N
G
I
S
E
D

Corporate headquarters
Grupo Televisa, S.A.
Av. Vasco de Quiroga 2000
C.P. 01210 México, D.F.
(5255) 5261 2000

Legal counsel
Mijares, Angoitia, Cortés y Fuentes, S.C.
Montes Urales 505, 3rd Fl.
C.P. 11000 México, D.F.
(5255) 5201-7400

Independent auditors
PricewaterhouseCoopers, S.C.
Mariano Escobedo 573
C.P. 11580 México, D.F.
(5255) 5263-6000

Fried, Frank, Harris, Shriver &    

Jacobson LLP

One New York Plaza
New York, New York 10004 U.S.A.
(212) 859-8000

Depositary
JPMorgan Chase Bank
One Chase Manhattan Plz., 40th Floor
New York, New York 10081 USA
(866) JPM-ADRS (576-2377)
adr@jpmorgan.com

Investor relations
We ask that investors and analysts
direct all inquiries to

Grupo Televisa, S.A.
Av. Vasco de Quiroga 2000
C.P. 01210 México, D.F.
(5255) 5261-2445
ir@televisa.com.mx

Website
http://www.televisa.com

Common stock data
CPOs (Certificados de Participación Ordinarios) covering Grupo Televisa, S.A.,
comprise 117 shares (25 A Shares, 22 B Shares, 35 D Shares, and 35 L Shares) and
are listed and admitted for trading on the Bolsa Mexicana de Valores, S.A. de C.V.
(the Mexican stock exchange), under the ticker symbol TLEVISA CPO. The GDSs
(Global Depositary Shares), each representing five CPOs, are listed on the New
York Stock Exchange and trade under the ticker symbol TV. On March 22, 2006,
Televisa changed its GDS ratio from its previous 1 GDS per 20 CPOs to 1 GDS
per 5 CPOs, a 1:4 GDS split. 

Dividend policy
Decisions regarding the payment and amount of dividends are subject to
approval by a majority of the A Shares and B Shares voting together generally,
but not necessarily, on the recommendation of the board of directors, as well as a
majority of the A Shares voting separately. On March 25, 2004, the company’s
board of directors approved a dividend policy under which Televisa intends to pay
an annual regular dividend of Ps.0.35 per CPO. 

SEC filings
Televisa files and submits reports to the US Securities and Exchange Commission
on an annual basis. This annual report contains both historical information and
forward-looking statements. These forward-looking statements, as well as other
forward-looking statements made by the company, or its representatives from
time to time, whether orally or in writing, involve risks and uncertainties relating
to the company’s businesses, operations, and financial condition. A summary of
these risks is included with the company’s submissions accompanying this annual
report with the US Securities and Exchange Commission, and this summary, as
well as the other filings with and submissions to the US Securities and Exchange
Commission, are and will be available through the office of investor relations upon
written request.

The pro-forma information is presented for informational purposes only and does
not purport to represent Televisa’s financial position or results of operations.
Furthermore, the reader should not rely on the pro-forma information as an
indication of the results of operations of future periods.

This annual report is available in both English and Spanish. April 2006.
Este informe anual está disponible tanto en español como en inglés. Abril 2006.

 
 
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2
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5

ANNUAL REPORT 2005

Grupo Televisa, S.A.
Av. Vasco de Quiroga 2000
C.P. 01210 México, D.F.
(5255) 5261-2445

www.televisa.com