Uber Technologies Inc. is expanding its proprietary technology applications across the globe, excluding China and Southeast Asia. The Mobility segment of the company connects consumers with a broad range of transportation options such as car, bike sharing, micromobility, public transit, rentals, taxis, and more. The company also provides financial partnership products and advertising services to offer riders multiple vehicle types. Uber's Delivery segment enables users to find and discover restaurants and grocers, order meals, and more. Additionally, the company's white-label Delivery-as-a-Service also provides advertising. Finally, the Freight segment handles transportation and logistics networks to connect shippers and carriers through a digital marketplace. This includes carriers upfronts, pricing, and shipment booking, providing an on-demand platform for small-to-medium sized global enterprises. Originally known as Ubercab, Inc., the company changed its name to Uber Technologies, Inc. in 2011, and it was founded in 2009. The headquarter is located in San Francisco, California.