Under Armour, a performance apparel and footwear company based in Maryland, operates internationally offering apparel in compression, fitted, and loose fit types, in addition to footwear for various applications. The company also provides accessories such as gloves, bags, headwear, and sports masks, as well as digital subscription and advertising services under the MapMyRun and MapMyRide platforms. Known for its brands including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA, the company sells its products through a variety of channels including wholesale and direct-to-consumer through brand and factory house stores and e-commerce websites. Under Armour operates across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America.