Quarterlytics / Consumer Cyclical / Apparel - Manufacturers / Under Armour Inc.

Under Armour Inc.

uaa · NYSE Consumer Cyclical
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Ticker uaa
Exchange NYSE
Sector Consumer Cyclical
Industry Apparel - Manufacturers
Employees 5001-10,000
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FY2013 Annual Report · Under Armour Inc.
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THE UA EXPERIENCE AT THE JING AN KERRY CENTRE IN SHANGHAI, CHINA. 
CLOCKWISE FROM TOP: RETAIL THEATRE FEATURING A 270-DEGREE SCREEN; 
THE FIRST VISITORS WEARING THE UA ALTER EGO COLLECTION; MICHAEL 
PHELPS MEETS WITH THE MEDIA AT THE GRAND OPENING.

UA SPEEDFORM LAUNCH AT HARRODS IN LONDON

CENTRO SANTA FE
MEXICO CITY, DF

19 OFFICES WORLDWIDE

ROADMAP TO 2X GROWTH

OUR  MISSION  IS  TO  MAKE  ALL  ATHLETES  BETTER  and  with  19  offices 
worldwide, that Mission has never mattered more. At our 2013 Investor Day, 
we laid out the roadmap to double our business by 2016, and with more 
offices  located  outside  of  North  America  than  in,  we’re  building  a  global 
infrastructure to be 2X Ready! In 2013, that meant adding two more football 
teams to our international roster, and introducing ourselves to Shanghai with 
the first-ever Retail Theatre. Using a 360-degree camera for a 270-degree 
screen, we told our story the only way we know how: authentically, boldly, 
and filled with passion!

THE UA WOMEN’S SHOP IN CHIBA, JAPAN

CHILEAN FOOTBALL CLUB, COLO-COLO

TOTTENHAM HOTSPUR LAUNCH KIT

LIMITED EDITION UNDER ARMOUR® ALTER EGO HIGHLIGHT CLEAT 

We have a mission: To Make All Athletes Better. Since 
1996, this has not only been what we do but it has been 
who we are, and this philosophy will take us to greater 
heights in the years to come. Under Armour began with 
an innovative product that struck a chord with consum-
ers  who  had  a  need.  It  was  a  better  T-Shirt—one  that 
could  wick  sweat  and  keep  athletes  dry,  comfortable 
and  light.  Eighteen  years 
later,  we  are  far  more  than 
a  T-shirt  company;  we  are 
a  fully 
integrated,  global 
athletic  brand  rooted  in  in-
novation  and  we  still  use 
the same philosophy to win: 
Make Athletes Better. With 
27% revenue growth in 2013, 
the  scoreboard  shows  our 
game  plan  is  working  and 
we are winning. Net revenues surpassed $2.3 billion as 
we delivered more than 20% top line growth for the 15th 
consecutive quarter. 

In 2013, three drivers pushed the mission forward, and 
continue  to  position  Under  Armour  for  growth  in  the 
future:  continued  innovation,  global  expansion,  and  the 
acquisition of MapMyFitness. Our customers expect new-
ness and innovative ideas from us and we rose to the chal-
lenge in 2013. We enhanced and expanded our platforms 
to continue to grow with our athletes as their preferences 
move into new categories and end uses for our products. 
The strong, continued growth in our core North Ameri-
can  business  gave  us  the  firepower  to  continue  building 
the  infrastructure  and  foundation  for  international  ex-
pansion. In 2014, we are positioned to tell our story in an 
authentic and relevant way to consumers around the world, 
as we reach more athletes than ever before. The next big 
story we’re pioneering is what we call “Connected Fitness,” 
which we took another major step towards growing with 
our acquisition of MapMyFitness. This puts us in a great 
position  to  design  open,  digital  products  for  the  athlete 
of tomorrow and provide solutions that will help people 
across the world lead healthier lives. Connected Fitness is 
growing rapidly and we are positioning Under Armour to 
be the leader in this space.

Innovation  is  about  creating  new  platform  technolo-
gies like Charged Cotton®, UA Storm, or our latest, Cold-
Gear®  Infrared  –  none 
of  which  existed  prior 
to  2011.  It’s  also  about 
reinventing  and  improv-
ing  the  performance  of 
our 
legacy  platforms 
like  HeatGear®  or  part-
nering with DC Comics 
and  Marvel  Entertain-
ment on our Under Armour Alter Ego superhero lines. 
Brands are built on trust. That trust is earned in drops 
and lost in buckets. Our approach to incorporate innova-
tion into new and existing products is how we continue to 
build brand equity and trust with our consumer.

As we continue to innovate in Footwear, we are putting 
more and more points on the board. Industry leading plat-
forms like the UA Highlight Cleat helped us gain market 
share in football and baseball, and we completely changed 
how kids dressed on field! Our latest innovation in run-
ning – UA SpeedForm™ – leverages our DNA in apparel 
to deliver what consumers have come to expect from our 
brand:  innovation  around 
fit.  Competitor  Magazine 
named  UA  SpeedForm  
the  “Best  Innovation” 
in 
2013,  and  Runner’s  World 
2014  Spring  Shoe  Guide 
awarded  UA  SpeedForm™ 
Apollo  “Best  Debut”.  This 
is the first true performance 
running shoe made entirely 
in  a  clothing  factory  and  is 
a  game-changing  innovation  that  has  unlimited  poten-
tial. Beyond running, we are building authenticity on the 
court and on the pitch, and we are just getting started!

Our  constant  innovation  helps  drive  our  core  busi-
ness,  and  in  2013  we  successfully  got  out  our  message 
and helped drive sales by telling our story in a new way to 
complement our new products. The world heard a louder, 
more impactful voice during our Global Brand Holidays. 
We delivered three holidays during the year and rallied 
behind the right stories at the right time to maximize the 
impact  of  our  voice  across  all  channels.  We  continued 
this strategy in early 2014 when we rang the NYSE bell 
and took over Grand Central Terminal's Vanderbilt Hall 
in  New  York  City  in  the  days  leading  up  to  the  Super 
Bowl to showcase our latest innovations: UA SpeedForm 
Apollo running shoes and ArmourVent™ apparel.

Leveraging  our  ever  increasing  brand  recognition,  in 
2013 we continued to expand and invest in partnerships that 
make Under Armour visible, again helping to drive a strong 
year for our business. We became the official supplier for the 
U.S. women's and men's gymnastics teams, and we recently 
extended our partnership with the U.S. speedskating team. 
We partnered with the NFL and GE to form Head Health 
Challenge  II  –  an  open  innovation  competition  that  will 
award up to $10 million for innovations and materials that 
help protect against traumatic brain injuries, as well as tools 
for  tracking  head  impacts  in  real  time.  Most  recently,  we 
announced game-changing 
partnerships  with  the  Uni-
versity of Notre Dame and 
the U.S. Naval Academy. 

These  partnerships  not 
only  enhance  our  connec-
tion  with  consumers,  but 
strengthen  our  long-stand-
ing  relationships  with  key 
sporting-goods partners. This is the foundation of our North 
American business and will continue to be a focus in 2014. It 
includes key growth areas like Women’s apparel, where we 
topped  $500  million  in  net  revenues  in  2013,  and  Youth 
apparel, which more than doubled the growth rate of both 

KEVIN PLANK & NFL COMMISSIONER ROGER GOODELL 
AT UNDER ARMOUR’S GLOBAL HEADQUARTERS IN BALTIMORE, MD.

NET REVENUES BY PRODUCT 
CATEGORY  YEAR 2013

APPAREL 
FOOTWEAR 
ACCESSORIES 
LICENSING & OTHER REVENUES 

75.6%
12.8%
9.2%
2.4%

NET REVENUES BY DISTRIBUTION 
YEAR 2013

WHOLESALE 
DIRECT TO CONSUMER 
LICENSING & OTHER  

67.2%
30.4%
2.4%

Men’s and Women’s apparel last year. We’ve got the NEXT gen-
eration of athletes and we value this relationship tremendously. 

We  also  continue  to  develop  and  expand  our  Direct-to-
Consumer  channel.  Our  Direct-to-Consumer  channel  rep-
resented 30% of our business in 2013 and is another way we 
tell  our  story,  dictate  trends,  and  teach  the  athlete  how  to 
dress head-to-toe. This includes our network of 117 Factory 
House® Outlet Stores that provide a profitable way to man-
age our excess inventory and serve as a vehicle to attract more 
athletes to our brand. We opened two new-concept Brand 
House stores in 2013, offering a premium shopping experi-
ence  with  an  emphasis  on  specialization  and  localization. 
Brand  Houses  are  the  intersection  of  innovation,  cutting-
edge products, and impactful storytelling. Lastly, we under-
stand how important E-Commerce is to our target market 
and  will  continue  deploying  the  right  level  of  assets  to 
ensure we maximize this important and growing channel, 
while connecting authentically with our athletes. 

Our strong growth and cash creation in our North Ameri-
can businesses will help drive and support our global ambition. 
In 2013, we continued to invest in our team, product, distribu-
tion, and marketing efforts throughout the world. We believe we 
have the right talent in the right places to drive growth. For the 
first time, Under Armour has more offices outside the United 
States than inside, which is an important step to establish our 
global footprint. We are getting our product out to new consum-
ers in new markets. In 2013, we launched the “UA Experience” 
in Shanghai, a first-of-its-kind retail environment which places 
storytelling at the forefront of the consumer experience through a multi-
dimensional short film that immerses visitors in the Brand’s world of making 
all athletes better through passion and innovation – and that is just the start as 
we continue to add more stores in China. In Europe, we believe we are on the tipping 
point of success as we increased our focus on developing deeper in-market presence in 
key countries while also building brand awareness through great partnerships like Tot-
tenham Hotspur. In Latin America, the foundation has been formed for an exciting 2014. 
We recently began selling our products directly in Mexico rather than through a distributor, 
and we are now launching our brand in Brazil and Chile. We also announced new partner-
ships with the football teams Colo-Colo in Chile and Cruz Azul in Mexico, as we lay the 
foundation for growth outside of the United States in the world’s biggest sport. We are com-
mitted to being a global brand with global stories to tell, and we are on the way. 

  MapMyFitness  will  also  play  a  role  in  our  global  strategy.  It  is  one  of  the  leading 
Connected Fitness platforms with over 22 million registered users around the world as  
of March 2014, including over 30% located outside of the U.S. (Since our acquisition of 
MapMyFitness closed in December, an additional 2 million users have registered.) We are 
excited about the MapMyFitness leadership team, the open platform they developed, and 
where this partnership will take us. We are dedicated to lead in the Connected Fitness space 
and deliver game-changing solutions that affect how athletes train, perform, and live.

In 2013, we made great progress through the use of innovation, strengthening our do-
mestic and global partnerships, and our first acquisition with MapMyFitness. As I said 
earlier, the best part is that we are just getting started and great opportunities lie ahead 
as we march towards our goal of $4 billion in revenues by 2016. Our focus on passion, 
design, and the relentless pursuit of innovation is the hallmark of our success to date and 
will remain the aspiration as we move forward into 2014, hungry and humble as always. 

Kevin A. Plank
Chairman of the Board of Directors and Chief Executive Officer

2,332,051

+27%

1,834,921

+25%

1,472,684

+38%

1,063,927

+24%

856,411

+18%

2009

2010

2011

2012

2013

5-YEAR COMPOUND ANNUAL GROWTH RATE* 26.3%
* Based on fiscal year 2008 net revenues 
of $725,244

265,098

+27%

208,695
+28%

162,767

+45%

112,355

+32%

85,273

+11%

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5-YEAR COMPOUND ANNUAL GROWTH RATE* 28.1%
* Based on fiscal year 2008 income from 
operations of $76,925

 
 
 
 
 
 
 
 
 
 
 
BUILDING OUR TEAM

TO BE THE BEST, WE WORK WITH 
THE BEST. And make them even 
better. Whether it’s hiring Teammates 
who are the experts in their field or 
partnering with teams and athletes 
who have built a legacy of their own, 
Under Armour competes to win. Period. 
And the partnerships we formed with 
the University of Notre Dame, St. 
John’s University, and the U.S. Naval 
Academy tell that story.

JORDAN SPIETH
PRO GOLFER

MISTY COPELAND
BALLERINA

KEVIN PLANK WITH NOTRE DAME 
ATHLETIC DIRECTOR JACK SWARBRICK

STEPHEN CURRY
PG, GOLDEN STATE

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

(Mark One)
Í ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2013

or
‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934
For the transition period from

to
Commission File No. 001-33202

UNDER ARMOUR, INC.

(Exact name of registrant as specified in its charter)

Maryland
(State or other jurisdiction of
incorporation or organization)

1020 Hull Street
Baltimore, Maryland 21230
(Address of principal executive offices) (Zip Code)

52-1990078
(I.R.S. Employer
Identification No.)

(410) 454-6428
(Registrant’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Act:

Class A Common Stock
(Title of each class)

New York Stock Exchange
(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes Í No ‘

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes ‘ No Í

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes Í No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any,

every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§229.405 of this
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files. Yes Í No ‘

Indicate by check mark if the disclosure of delinquent filers pursuant to Item 405 or Regulation S-K (§229.405 of this

chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. Í

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a

smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company”
in Rule 12b-2 of the Exchange Act.
Large accelerated filer Í
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

Accelerated filer
Smaller reporting company ‘
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No Í
As of June 30, 2013, the last business day of our most recently completed second fiscal quarter, the aggregate market

‘

value of the registrant’s Class A Common Stock held by non-affiliates was $5,022,472,095.

As of January 31, 2014, there were 85,828,707 shares of Class A Common Stock and 20,000,000 shares of Class B

Convertible Common Stock outstanding.

Portions of Under Armour, Inc.’s Proxy Statement for the Annual Meeting of Stockholders to be held on May 13, 2014

are incorporated by reference in Part III of this Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

[THIS PAGE INTENTIONALLY LEFT BLANK]

UNDER ARMOUR, INC.

ANNUAL REPORT ON FORM 10-K
TABLE OF CONTENTS

PART I.

Item 1. Business

General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing and Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sales and Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Seasonality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Product Design and Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sourcing, Manufacturing and Quality Assurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inventory Management

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intellectual Property . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Available Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Executive Officers of the Registrant

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II.

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . .

Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure . . .

Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III.

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . .

Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV.

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

1

2

3

6

6

6

7

7
8

8

8

9

20

21

21

22

23

24

27

28

44

46

77

77

77

78

78

78

78

78

79

82

[THIS PAGE INTENTIONALLY LEFT BLANK]

ITEM 1.

BUSINESS

General

PART I

Our principal business activities are the development, marketing and distribution of branded performance

apparel, footwear and accessories for men, women and youth. The brand’s moisture-wicking fabrications are
engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to
traditional products. Our products are sold worldwide and are worn by athletes at all levels, from youth to
professional, on playing fields around the globe, as well as by consumers with active lifestyles.

Our net revenues are generated primarily from the wholesale sales of our products to national, regional,
independent and specialty retailers. We also generate net revenue from the sale of our products through our direct
to consumer sales channel, which includes our brand and factory house stores and websites, and from product
licensing. A large majority of our products are sold in North America; however we believe that our products
appeal to athletes and consumers with active lifestyles around the globe. Internationally, our net revenues are
generated from a mix of wholesale sales to retailers, sales to distributors and sales through our direct to consumer
sales channels in over fifteen countries in Europe, Latin America, and Asia. In addition, a third party licensee
sells our products in Japan and Korea. We plan to continue to grow our business over the long term through
increased sales of our apparel, footwear and accessories, expansion of our wholesale distribution, growth in our
direct to consumer sales channel and expansion in international markets. Virtually all of our products are
manufactured by unaffiliated manufacturers operating primarily in 19 countries outside of the United States.

In December 2013, we acquired MapMyFitness, Inc. (“MapMyFitness”), a digital connected fitness
platform with a community of over 20 million registered users. We plan to engage and grow this community
through the development of innovative digital products that enable users to lead healthier lifestyles. We also
believe this platform and community will increase awareness and sales of our existing product offerings through
our North American wholesale and direct to consumer channels.

We were incorporated as a Maryland corporation in 1996. As used in this report, the terms “we,” “our,”
“us,” “Under Armour” and the “Company” refer to Under Armour, Inc. and its subsidiaries unless the context
indicates otherwise. We have registered trademarks around the globe, including UNDER ARMOUR®,
HEATGEAR®, COLDGEAR®, ALLSEASONGEAR® and the Under Armour UA Logo, and we have applied to
register many other trademarks. This Annual Report on Form 10-K also contains additional trademarks and
tradenames of our Company and our subsidiaries. All trademarks and tradenames appearing in this Annual
Report on Form 10-K are the property of their respective holders.

Products

Our product offerings consist of apparel, footwear and accessories for men, women and youth. We market

our products at multiple price levels and provide consumers with products that we believe are a superior
alternative to traditional athletic products. In 2013, sales of apparel, footwear and accessories represented 76%,
13% and 9% of net revenues, respectively. Licensing arrangements, primarily for the sale of our products,
represented the remaining 2% of net revenues. Refer to Note 16 to the Consolidated Financial Statements for net
revenues by product.

Apparel

Our apparel is offered in a variety of styles and fits intended to enhance comfort and mobility, regulate body

temperature and improve performance regardless of weather conditions. Our apparel is engineered to replace
traditional non-performance fabrics in the world of athletics and fitness with performance alternatives designed
and merchandised along gearlines. Our three gearlines are marketed to tell a very simple story about our highly

1

technical products and extend across the sporting goods, outdoor and active lifestyle markets. We market our
apparel for consumers to choose HEATGEAR® when it is hot, COLDGEAR® when it is cold and
ALLSEASONGEAR® between the extremes. Within each gearline our apparel comes in three primary fit types:
compression (tight fit), fitted (athletic fit) and loose (relaxed).

HEATGEAR® is designed to be worn in warm to hot temperatures under equipment or as a single layer.

While a sweat-soaked traditional non-performance T-shirt can weigh two to three pounds, HEATGEAR® is
engineered with a microfiber blend designed to wick moisture from the body which helps the body stay cool, dry
and light. We offer HEATGEAR® in a variety of tops and bottoms in a broad array of colors and styles for wear
in the gym or outside in warm weather.

COLDGEAR® is designed to wick moisture from the body while circulating body heat from hot spots to

help maintain core body temperature. Our COLDGEAR® apparel provides both dryness and warmth in a single
light layer that can be worn beneath a jersey, uniform, protective gear or ski-vest, and our COLDGEAR®
outerwear products protect the athlete, as well as the coach and the fan from the outside in. Our COLDGEAR®
products generally sell at higher prices than our other gearlines.

ALLSEASONGEAR® is designed to be worn in between extreme temperatures and uses technical fabrics to

keep the wearer cool and dry in warmer temperatures while preventing a chill in cooler temperatures.

Footwear

We began offering footwear for men, women and youth in 2006, and each year we have expanded our
footwear offerings. Our footwear offerings include football, baseball, lacrosse, softball and soccer cleats, slides,
performance training footwear, running footwear, basketball footwear and hunting boots. Our footwear is light,
breathable and built with performance attributes for athletes. Our footwear is designed with innovative
technologies which provide stabilization, directional cushioning and moisture management engineered to
maximize the athlete’s comfort and control.

Accessories

Accessories primarily includes the sale of headwear, bags and gloves. Our accessories include

HEATGEAR® and COLDGEAR® technologies and are designed with advanced fabrications to provide the same
level of performance as our other products.

License and Other

We also have agreements with our licensees to develop Under Armour apparel and accessories. Our product,

marketing and sales teams are actively involved in all steps of the design process in order to maintain brand
standards and consistency. During 2013, our licensees offered socks, team uniforms, baby and kids’ apparel,
eyewear and inflatable footballs and basketballs that feature performance advantages and functionality similar to
our other product offerings.

In December 2013, we acquired MapMyFitness, which offers digital fitness platform licenses and

subscriptions, along with digital advertising. License revenues generated from the sale of apparel and accessories
and the use of the MapMyFitness platform are included in our net revenues.

Marketing and Promotion

We currently focus on marketing and selling our products to consumers primarily for use in athletics,

fitness, training and outdoor activities. We seek to drive consumer demand by building brand equity and
awareness that our products deliver advantages that help athletes perform better.

2

Sports Marketing

Our marketing and promotion strategy begins with providing and selling our products to high-performing

athletes and teams on the high school, collegiate and professional levels. We execute this strategy through
outfitting agreements, professional and collegiate sponsorships, individual athlete agreements and by providing
and selling our products directly to team equipment managers and to individual athletes. As a result, our products
are seen on the field, giving them exposure to various consumer audiences through the internet, television,
magazines and live at sporting events. This exposure to consumers helps us establish on-field authenticity as
consumers can see our products being worn by high-performing athletes.

We are the official outfitter of athletic teams in several high-profile collegiate conferences. We are an
official supplier of footwear and gloves to the National Football League (“NFL”) and we are the official combine
scouting partner to the NFL with the right to sell combine training apparel beginning in 2012. In addition, in
2011 we became the Official Performance Footwear Supplier of Major League Baseball and became a partner
with the National Basketball Association (“NBA”) which allows us to market our NBA athletes in game
uniforms in connection with our basketball footwear.

Internationally, we are providing and selling our products to European soccer and rugby teams. Beginning

with the 2012 season, we provide the Tottenham Hotspur Football Club with performance apparel, including
training wear and playing kit for the Club’s First and Academy teams, together with replica product for the
Club’s supporters around the world. We are the official technical kit supplier to the Welsh Rugby Union and
have exclusive retail rights on the replica products. Beginning in 2014, we became the official kit supplier of the
Chilean football club, Corporación Club Social y Deportivo Colo-Colo.

We also seek to sponsor events to drive awareness and brand authenticity from a grassroots level. We host

combines, camps and clinics for many sports at regional sites across the country for male and female athletes.
These events, along with the products we make, are designed to help young athletes improve their training
methods and their overall performance. We are also the title sponsor of a collection of high school All-America
Games that create significant on-field product and brand exposure that contributes to our on-field authenticity.

Media

We feature our products in a variety of national digital, broadcast, and print media outlets. We also utilize

social marketing to engage consumers and promote conversation around our brand and our products.

Retail Presentation

The primary component of our retail marketing strategy is to increase and brand floor space dedicated to our

products within our major retail accounts. The design and funding of Under Armour concept shops within our
major retail accounts has been a key initiative for securing prime floor space, educating the consumer and
creating an exciting environment for the consumer to experience our brand. Under Armour concept shops
enhance our brand’s presentation within our major retail accounts with a shop-in-shop approach, using dedicated
floor space exclusively for our products, including flooring, lighting, walls, displays and images.

Sales and Distribution

The majority of our sales are generated through wholesale channels, which include national and regional

sporting goods chains, independent and specialty retailers, department store chains, institutional athletic
departments and leagues and teams. In addition, we sell our products to independent distributors in various
countries where we generally do not have direct sales operations and through licensees.

We also sell our products directly to consumers through our own network of brand and factory house stores

in our North America and Asia operating segments, and through our website operations in North America and

3

certain countries in Europe. These factory house stores serve an important role in our overall inventory
management by allowing us to sell a significant portion of excess, discontinued and out-of-season products while
maintaining the pricing integrity of our brand in our other distribution channels. Through our brand house stores,
consumers experience our brand first-hand and have broader access to our performance products. In 2013, sales
through our wholesale, direct to consumer and licensing channels represented 68%, 30% and 2% of net revenues,
respectively.

We believe the trend toward performance products is global and plan to continue to introduce our products
and simple merchandising story to athletes throughout the world. We are introducing our performance apparel,
footwear and accessories outside of North America in a manner consistent with our past brand-building strategy,
including selling our products directly to teams and individual athletes in these markets, thereby providing us
with product exposure to broad audiences of potential consumers.

Our primary business operates in four geographic segments: (1) North America, comprising the United
States and Canada, (2) Europe, the Middle East and Africa (“EMEA”), (3) Asia, and (4) Latin America. Each of
these geographic segments operate predominantly in one industry: the design, development, marketing and
distribution of performance apparel, footwear and accessories. Beginning in December 2013, we also operate our
acquired MapMyFitness business as a separate segment. As our international and MapMyFitness operating
segments are currently not material, we combine them into other foreign countries and businesses for reporting
purposes. The following table presents net revenues by segment for each of the years ending December 31, 2013,
2012 and 2011:

2013

% of

Year ended December 31,

2012

% of

2011

% of
Net Revenues

(In thousands)

Net Revenues

Net Revenues Net Revenues

Net Revenues Net Revenues

North America
Other foreign countries and

$2,193,739

94.1% $1,726,733

94.1% $1,383,346

93.9%

businesses

138,312

5.9

108,188

5.9

89,338

6.1

Total net revenues

$2,332,051

100.0% $1,834,921

100.0% $1,472,684

100.0%

North America

North America accounted for 94% of our net revenues for 2013. We sell our branded apparel, footwear and

accessories in North America through our wholesale and direct to consumer channels. Net revenues generated
from the sales of our products in United States were $2,082.5 million, $1,650.4 million and $1,325.8 million for
the years ended December 31, 2013, 2012 and 2011, respectively, and substantially all of our long-lived assets
were located in the United States. In 2013, our two largest customers were, in alphabetical order, Dick’s Sporting
Goods and The Sports Authority. These two customers accounted for a total of 22% of our total net revenues in
2013, and one of these customers individually accounted for at least 10% of our net revenues in 2013.

Our direct to consumer sales are generated primarily through our brand and factory house stores and
websites. As of December 31, 2013, we had 117 factory house stores in North America, of which the majority is
located in outlet centers throughout the United States. As of December 31, 2013, we had 6 brand house stores in
North America. Consumers can purchase our products directly from our e-commerce website,
www.underarmour.com.

In addition, we earn licensing income in North America based on our licensees’ sale of socks, team
uniforms, baby and kids’ apparel, eyewear and inflatable footballs and basketballs, as well as the distribution of
our products to college bookstores and golf pro shops. In order to maintain consistent quality and performance,
we pre-approve all products manufactured and sold by our licensees, and our quality assurance team strives to
ensure that the products meet the same quality and compliance standards as the products that we sell directly.

4

We distribute the majority of our products sold to our North American wholesale customers and our brand

and factory house stores from distribution facilities we lease and operate in California and Maryland. In addition,
we distribute our products in North America through third-party logistics providers with primary locations in
Canada, New Jersey and Florida. In some instances, we arrange to have products shipped from the independent
factories that manufacture our products directly to customer-designated facilities.

Other Foreign Countries and Businesses

Approximately 6% of our net revenues were generated outside of North America and though our acquired

MapMyFitness business. We plan to continue to grow our business over the long term in part through expansion
in international markets.

EMEA

We sell our apparel, footwear and accessories through retailers and our websites in certain European
countries. We also sell our apparel, footwear and accessories to independent distributors in various European
countries where we do not have direct sales operations. In addition, we sell our branded products to various
sports clubs and teams in Europe. In 2012, we began selling the United Kingdom’s Tottenham Hotspur Football
Club replica product for the Club’s supporters around the world.

We generally distribute our products to our retail customers and e-commerce consumers in EMEA through a

third-party logistics provider based out of Venlo, The Netherlands. This agreement continues until 2015.

Asia

Since 2002 we have had a license agreement with Dome Corporation, which produces, markets and sells our

branded apparel, footwear and accessories in Japan and Korea. We are actively involved with this licensee to
develop variations of our products for the different sizes, sports interests and preferences of Japanese and Korean
consumers. Our branded products are sold in Japan and Korea to independent specialty stores and large sporting
goods retailers and to professional sports teams. We made a cost-based minority investment in Dome
Corporation in January 2011.

We also sell our apparel, footwear and accessories to independent distributors in Australia, New Zealand

and Taiwan where we do not have direct sales operations.

We sell our products in China through a limited number of brand and factory house stores we directly
operate and stores operated by our franchise partners, primarily located in Shanghai and Beijing, China. We also
distribute our products to our retail customers in Asia through a third-party logistics provider based out of Hong
Kong.

Latin America

We sell to Latin American consumers through independent distributors in Latin American countries where

we do not have direct sales operations. We generally distribute our products in this region through our
distribution facilities in the United States.

In June 2013, we signed an agreement to acquire certain assets of our distributor in Mexico. Following the
close of the acquisition in January 2014, we began selling our products in Mexico directly rather than through a
distributor. In 2014, we will begin selling our products directly in Brazil and Chile.

MapMyFitness

In December 2013, we acquired MapMyFitness, which offers digital fitness platform licenses and

subscriptions, along with digital advertising.

5

Seasonality

Historically, we have recognized a majority of our net revenues and a significant portion of our income from
operations in the last two quarters of the year, driven primarily by increased sales volume of our products during
the fall selling season, including our higher priced cold weather products, along with a larger proportion of
higher margin direct to consumer sales. The level of our working capital generally reflects the seasonality and
growth in our business. We generally expect inventory, accounts payable and certain accrued expenses to be
higher in the second and third quarters in preparation for the fall selling season.

Product Design and Development

Our products are manufactured with technical fabrications produced by third parties and developed in

collaboration with our product development team. This approach enables us to select and create superior,
technically advanced fabrics, produced to our specifications, while focusing our product development efforts on
design, fit, climate and product end use.

We seek to regularly upgrade and improve our products with the latest in innovative technology while

broadening our product offerings. Our goal, to deliver superior performance in all our products, provides our
developers and licensees with a clear, overarching direction for the brand and helps them identify new
opportunities to create performance products that meet the changing needs of athletes. We design products with
“visible technology,” utilizing color, texture and fabrication to enhance our customers’ perception and
understanding of product use and benefits.

Our product development team works closely with our sports marketing and sales teams as well as
professional and collegiate athletes to identify product trends and determine market needs. For example, these
teams worked closely to identify the opportunity and market for our CHARGED COTTON® products, which are
made from natural cotton but perform like our synthetic products, drying faster and wicking away moisture from
the body, and our Storm Fleece products with a unique, water-resistant finish that repels water, without stifling
airflow. In 2013, we introduced ColdGear® Infrared, a ceramic print technology on the inside of our garments
that provides athletes with lightweight warmth.

Sourcing, Manufacturing and Quality Assurance

Many of the specialty fabrics and other raw materials used in our products are technically advanced
products developed by third parties and may be available, in the short term, from a limited number of sources.
The fabric and other raw materials used to manufacture our products are sourced by our manufacturers from a
limited number of suppliers pre-approved by us. In 2013, approximately 50% to 55% of the fabric used in our
products came from six suppliers. These fabric suppliers have primary locations in China, Malaysia, Mexico,
Taiwan and Vietnam. We strengthened our relations with key strategic suppliers in 2013, while also continuing
to seek new suppliers to diversify our source base. The fabrics used by our suppliers and manufacturers are
primarily synthetic fabrics and involve raw materials, including petroleum based products that may be subject to
price fluctuations and shortages. CHARGED COTTON® products that we introduced in 2011 continue to
perform strongly in the market. This product primarily uses cotton fabrics that may also be subject to commodity
price fluctuations and shortages.

Substantially all of our products are manufactured by unaffiliated manufacturers and, in 2013, fourteen
manufacturers produced approximately 65% of our products, with primary locations in Jordan, Philippines,
China, Nicaragua. Malaysia, Cambodia, Indonesia, Vietnam, Mexico, El Salvador and Honduras. In 2013, our
products were manufactured by 26 primary manufacturers, operating in 19 countries, with approximately 66% of
our products manufactured in Asia, 14% in Central and South America, 15% in the Middle East and 5% in
Mexico. All manufacturers are evaluated for quality systems, social compliance and financial strength by our
quality assurance team prior to being selected and on an ongoing basis. Where appropriate, we strive to qualify
multiple manufacturers for particular product types and fabrications. We also seek out vendors that can perform

6

multiple manufacturing stages, such as procuring raw materials and providing finished products, which helps us
to control our cost of goods sold. We enter into a variety of agreements with our manufacturers, including non-
disclosure and confidentiality agreements, and we require that all of our manufacturers adhere to a code of
conduct regarding quality of manufacturing and working conditions and other social concerns. We do not,
however, have any long term agreements requiring us to utilize any manufacturer, and no manufacturer is
required to produce our products in the long term. We have a subsidiary in Hong Kong to support our
manufacturing, quality assurance and sourcing efforts for apparel and a subsidiary in Guangzhou, China to
support our manufacturing, quality assurance and sourcing efforts for footwear and accessories. We also
manufacture a limited number of apparel products, primarily for high-profile athletes and teams, on-premises in
our quick turn, Special Make-Up Shop located at one of our distribution facilities in Maryland.

Inventory Management

Inventory management is important to the financial condition and operating results of our business. We

manage our inventory levels based on existing orders, anticipated sales and the rapid-delivery requirements of
our customers. Our inventory strategy is focused on continuing to meet consumer demand while improving our
inventory efficiency over the long term by putting systems and processes in place to improve our inventory
management. These systems and processes are designed to improve our forecasting and supply planning
capabilities. In addition to systems and processes, key areas of focus that we believe will enhance inventory
performance are added discipline around the purchasing of product, production lead time reduction, and better
planning and execution in selling of excess inventory through our factory house stores and other liquidation
channels.

Our practice, and the general practice in the apparel, footwear and accessory industries, is to offer retail

customers the right to return defective or improperly shipped merchandise. As it relates to new product
introductions, which can often require large initial launch shipments, we commence production before receiving
orders for those products from time to time. This can affect our inventory levels as we build pre-launch
quantities.

Intellectual Property

We believe we own the material trademarks used in connection with the marketing, distribution and sale of
our products, both domestically and internationally, where our products are currently sold or manufactured. Our
major trademarks include the UA Logo and UNDER ARMOUR®, both of which are registered in the United
States, Canada, Mexico, the European Union, Japan, China and numerous other countries. We also own
trademark registrations for other trademarks including, among others, UA®, ARMOUR®, HEATGEAR®,
COLDGEAR®, ALLSEASONGEAR®, PROTECT THIS HOUSE®, I WILL®, and many trademarks that
incorporate the term ARMOUR such as ARMOUR39®, ARMOURBITE®, ARMOURLOFT®,
ARMOURSTORM®, ARMOUR FLEECE®, and ARMOUR BRA®. We also own domain names for our primary
trademarks (most notably underarmour.com and ua.com) and hold copyright registrations for several
commercials, as well as for certain artwork. We intend to continue to strategically register, both domestically and
internationally, trademarks and copyrights we utilize today and those we develop in the future. We will continue
to aggressively police our trademarks and pursue those who infringe, both domestically and internationally.

We believe the distinctive trademarks we use in connection with our products are important in building our

brand image and distinguishing our products from those of others. These trademarks are among our most
valuable assets. In addition to our distinctive trademarks, we also place significant value on our trade dress,
which is the overall image and appearance of our products, and we believe our trade dress helps to distinguish
our products in the marketplace.

We traditionally have had limited patent protection on much of the technology, materials and processes used

in the manufacture of our products. However, as we continue to drive innovation in our products, we expect to

7

seek patent protection on products, features and concepts we believe to be strategic and important to our
business. We will continue to file patent applications where we deem appropriate to protect our innovations and
designs, and we expect the number of applications to increase as our business grows and as we continue to
innovate.

Competition

The market for performance apparel, footwear and accessories is highly competitive and includes many new

competitors as well as increased competition from established companies expanding their production and
marketing of performance products. Many of the fabrics and technology used in manufacturing our products are
not unique to us, and we own a limited number of fabric or process patents. Many of our competitors are large
apparel and footwear companies with strong worldwide brand recognition and significantly greater resources
than us, such as Nike and adidas. We also compete with other manufacturers, including those specializing in
outdoor apparel, and private label offerings of certain retailers, including some of our retail customers.

In addition, we must compete with others for purchasing decisions, as well as limited floor space at retailers.
We believe we have been successful in this area because of the relationships we have developed and as a result of
the strong sales of our products. However, if retailers earn higher margins from our competitors’ products, they
may favor the display and sale of those products.

We believe we have been able to compete successfully because of our brand image and recognition, the
performance and quality of our products and our selective distribution policies. We also believe our focused
gearline merchandising story differentiates us from our competition. In the future we expect to compete for
consumer preferences and expect that we may face greater competition on pricing. This may favor larger
competitors with lower production costs per unit that can spread the effect of price discounts across a larger array
of products and across a larger customer base than ours. The purchasing decisions of consumers for our products
often reflect highly subjective preferences that can be influenced by many factors, including advertising, media,
product sponsorships, product improvements and changing styles.

Employees

As of December 31, 2013, we had approximately seventy-eight hundred employees, including

approximately five thousand in our brand and factory house stores and nine hundred seventy at our distribution
facilities. Approximately thirty three hundred of our employees were full-time. Most of our employees are
located in the United States. None of our employees in the United States are currently covered by a collective
bargaining agreement and there are no material collective bargaining agreements in effect in any of our
international locations. We have had no labor-related work stoppages, and we believe our relations with our
employees are good.

Available Information

We will make available free of charge on or through our website at www.underarmour.com our annual

reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to these
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act as soon as reasonably
practicable after we file these materials with the Securities and Exchange Commission. We also post on this
website our key corporate governance documents, including our board committee charters, our corporate
governance guidelines and our code of conduct and ethics.

8

ITEM 1A. RISK FACTORS

Forward-Looking Statements

Some of the statements contained in this Form 10-K and the documents incorporated herein by reference
constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections,
future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not
historical facts, such as statements regarding our future financial condition or results of operations, our prospects
and strategies for future growth, the development and introduction of new products, and the implementation of
our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such
as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,”
“potential” or the negative of these terms or other comparable terminology.

The forward-looking statements contained in this Form 10-K and the documents incorporated herein by
reference reflect our current views about future events and are subject to risks, uncertainties, assumptions and
changes in circumstances that may cause events or our actual activities or results to differ significantly from
those expressed in any forward-looking statement. Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity,
performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking
statements. A number of important factors could cause actual results to differ materially from those indicated by
these forward-looking statements, including, but not limited to, those factors described in “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” These factors
include without limitation:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

changes in general economic or market conditions that could affect consumer spending and the
financial health of our retail customers;

our ability to effectively manage our growth and a more complex global business;

our ability to effectively develop and launch new, innovative and updated products;

our ability to accurately forecast consumer demand for our products and manage our inventory in
response to changing demands;

increased competition causing us to lose market share or reduce the prices of our products or to
increase significantly our marketing efforts;

fluctuations in the costs of our products;

loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver
our products in a timely or cost-effective manner;

our ability to further expand our business globally and to drive brand awareness and consumer
acceptance of our products in other countries;

our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating
results;

our ability to effectively market and maintain a positive brand image;

our ability to comply with trade and other regulations;

the availability, integration and effective operation of management information systems and other
technology;

our ability to effectively integrate new businesses and investments into our company;

our potential exposure to litigation and other proceedings; and

our ability to attract and retain the services of our senior management and key employees.

9

The forward-looking statements contained in this Form 10-K reflect our views and assumptions only as of

the date of this Form 10-K. We undertake no obligation to update any forward-looking statement to reflect events
or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated
events.

Our results of operations and financial condition could be adversely affected by numerous risks. You
should carefully consider the risk factors detailed below in conjunction with the other information contained
in this Form 10-K. Should any of these risks actually materialize, our business, financial condition and future
prospects could be negatively impacted.

During a downturn in the economy, consumer purchases of discretionary items are affected, which could
materially harm our sales, profitability and financial condition.

Many of our products may be considered discretionary items for consumers. Factors affecting the level of

consumer spending for such discretionary items include general economic conditions, the availability of
consumer credit and consumer confidence in future economic conditions. Uncertainty in global economic
conditions continues, and trends in consumer discretionary spending remain unpredictable. However, consumer
purchases of discretionary items tend to decline during recessionary periods when disposable income is lower or
during other periods of economic instability or uncertainty. A downturn in the economy in markets in which we
sell our products may materially harm our sales, profitability and financial condition.

If the financial condition of our retail customers declines, our financial condition and results of operations
could be adversely impacted.

We extend credit to our customers based on an assessment of a customer’s financial condition, generally

without requiring collateral. We face increased risk of order reduction or cancellation when dealing with
financially ailing customers or customers struggling with economic uncertainty. During weak economic
conditions, retail customers may be more cautious with orders. In addition, a slowing economy in our key
markets or a continued decline in consumer purchases of sporting goods generally could have an adverse effect
on the financial health of our retail customers, which could in turn have an adverse effect on our sales, our ability
to collect on receivables and our financial condition.

A decline in sales to, or the loss of, one or more of our key customers could result in a material loss of net
revenues and negatively impact our prospects for growth.

In 2013, approximately 22% of our net revenues were generated from sales to our two largest customers.
We currently do not enter into long term sales contracts with these or our other key customers, relying instead on
our relationships with these customers and on our position in the marketplace. As a result, we face the risk that
one or more of these key customers may not increase their business with us as we expect, or may significantly
decrease their business with us or terminate their relationship with us. The failure to increase our sales to these
customers as much as we anticipate would have a negative impact on our growth prospects and any decrease or
loss of these key customers’ business could result in a material decrease in our net revenues and net income.

If we continue to grow at a rapid pace, we may not be able to effectively manage our growth and the
increased complexity of a global business and as a result our brand image, net revenues and profitability
may decline.

We have expanded our operations rapidly since our inception and our net revenues have increased to

$2,332.1 million in 2013 from $856.4 million in 2009. If our operations continue to grow at a rapid pace, we may
experience difficulties in obtaining sufficient raw materials and manufacturing capacity to produce our products,
as well as delays in production and shipments, as our products are subject to risks associated with overseas
sourcing and manufacturing. We could be required to continue to expand our sales and marketing, product
development and distribution functions, to upgrade our management information systems and other processes

10

and technology, and to obtain more space to support our expanding workforce. This expansion could increase the
strain on these and other resources, and we could experience serious operating difficulties, including difficulties
in hiring, training and managing an increasing number of employees. In addition, as our business becomes more
complex through the introduction of more new products and the expansion of our distribution channels, including
additional brand and factory house stores and expanded distribution in malls and department stores, and
expanded international distribution, these operational strains and other difficulties could increase. These
difficulties could result in the erosion of our brand image and a decrease in net revenues and net income.

If we are unable to anticipate consumer preferences and successfully develop and introduce new,
innovative and updated products, we may not be able to maintain or increase our net revenues and
profitability.

Our success depends on our ability to identify and originate product trends as well as to anticipate and react

to changing consumer demands in a timely manner. All of our products are subject to changing consumer
preferences that cannot be predicted with certainty. In addition, long lead times for certain of our products may
make it hard for us to quickly respond to changes in consumer demands. Our new products may not receive
consumer acceptance as consumer preferences could shift rapidly to different types of performance or other
sports products or away from these types of products altogether, and our future success depends in part on our
ability to anticipate and respond to these changes. Failure to anticipate and respond in a timely manner to
changing consumer preferences could lead to, among other things, lower sales and excess inventory levels, which
could have a material adverse effect on our financial condition.

Even if we are successful in anticipating consumer preferences, our ability to adequately react to and
address those preferences will in part depend upon our continued ability to develop and introduce innovative,
high-quality products. In addition, if we fail to introduce technical innovation in our products, consumer demand
for our products could decline, and if we experience problems with the quality of our products, we may incur
substantial expense to remedy the problems. The failure to effectively introduce new products and enter into new
product categories that are accepted by consumers could result in a decrease in net revenues and excess inventory
levels, which could have a material adverse effect on our financial condition.

Our results of operations could be materially harmed if we are unable to accurately forecast demand for
our products.

To ensure adequate inventory supply, we must forecast inventory needs and place orders with our
manufacturers before firm orders are placed by our customers. In addition, a significant portion of our net
revenues are generated by at-once orders for immediate delivery to customers, particularly during our historical
peak season, during the last two quarters of the year. If we fail to accurately forecast customer demand we may
experience excess inventory levels or a shortage of product to deliver to our customers.

Factors that could affect our ability to accurately forecast demand for our products include:

•

•

•

•

•

an increase or decrease in consumer demand for our products;

our failure to accurately forecast consumer acceptance for our new products;

product introductions by competitors;

unanticipated changes in general market conditions or other factors, which may result in cancellations
of advance orders or a reduction or increase in the rate of reorders placed by retailers;

the impact on consumer demand due to unseasonable weather conditions;

• weakening of economic conditions or consumer confidence in future economic conditions, which could

reduce demand for discretionary items, such as our products; and

•

terrorism or acts of war, or the threat thereof, or political or labor instability or unrest which could
adversely affect consumer confidence and spending or interrupt production and distribution of product
and raw materials.

11

Inventory levels in excess of customer demand may result in inventory write-downs or write-offs and the

sale of excess inventory at discounted prices, which could impair our brand image and have an adverse effect on
gross margin. In addition, if we underestimate the demand for our products, our manufacturers may not be able to
produce products to meet our customer requirements, and this could result in delays in the shipment of our
products and our ability to recognize revenue, as well as damage to our reputation and retailer and distributor
relationships.

The difficulty in forecasting demand also makes it difficult to estimate our future results of operations and

financial condition from period to period. A failure to accurately predict the level of demand for our products
could adversely impact our profitability.

Sales of performance products may not continue to grow and this could adversely impact our ability to
grow our business.

We believe continued growth in industry-wide sales of performance apparel, footwear and accessories will

be largely dependent on consumers continuing to transition from traditional alternatives to performance products.
If consumers are not convinced these products are a better choice than traditional alternatives, growth in the
industry and our business could be adversely affected. In addition, because performance products are often more
expensive than traditional alternatives, consumers who are convinced these products provide a better alternative
may still not be convinced they are worth the extra cost. If industry-wide sales of performance products do not
grow, our ability to continue to grow our business and our financial condition and results of operations could be
materially adversely impacted.

We operate in a highly competitive market and the size and resources of some of our competitors may
allow them to compete more effectively than we can, resulting in a loss of our market share and a decrease
in our net revenues and gross profit.

The market for performance apparel, footwear and accessories is highly competitive and includes many new

competitors as well as increased competition from established companies expanding their production and
marketing of performance products. Because we own a limited number of fabric or process patents, our current
and future competitors are able to manufacture and sell products with performance characteristics and
fabrications similar to certain of our products. Many of our competitors are large apparel and footwear
companies with strong worldwide brand recognition. Due to the fragmented nature of the industry, we also
compete with other manufacturers, including those specializing in outdoor apparel and private label offerings of
certain retailers, including some of our retail customers. Many of our competitors have significant competitive
advantages, including greater financial, distribution, marketing and other resources, longer operating histories,
better brand recognition among consumers, more experience in global markets and greater economies of scale. In
addition, our competitors have long term relationships with our key retail customers that are potentially more
important to those customers because of the significantly larger volume and product mix that our competitors sell
to them. As a result, these competitors may be better equipped than we are to influence consumer preferences or
otherwise increase their market share by:

•

•

•

•

•

•

quickly adapting to changes in customer requirements;

readily taking advantage of acquisition and other opportunities;

discounting excess inventory that has been written down or written off;

devoting resources to the marketing and sale of their products, including significant advertising, media
placement, partnerships and product endorsement;

adopting aggressive pricing policies; and

engaging in lengthy and costly intellectual property and other disputes.

12

In addition, while one of our growth strategies is to increase floor space for our products in retail stores and
generally expand our distribution to other retailers, retailers have limited resources and floor space, and we must
compete with others to develop relationships with them. Increased competition by existing and future
competitors could result in reductions in floor space in retail locations, reductions in sales or reductions in the
prices of our products, and if retailers earn greater margins from our competitors’ products, they may favor the
display and sale of those products. Our inability to compete successfully against our competitors and maintain
our gross margin could have a material adverse effect on our business, financial condition and results of
operations.

Our profitability may decline as a result of increasing pressure on margins.

Our industry is subject to significant pricing pressure caused by many factors, including intense
competition, consolidation in the retail industry, pressure from retailers to reduce the costs of products and
changes in consumer demand. These factors may cause us to reduce our prices to retailers and consumers, which
could cause our profitability to decline if we are unable to offset price reductions with comparable reductions in
our operating costs. This could have a material adverse effect on our results of operations and financial condition.

Fluctuations in the cost of products could negatively affect our operating results.

The fabrics used by our suppliers and manufacturers are made of raw materials including petroleum-based

products and cotton. Significant price fluctuations or shortages in petroleum or other raw materials can materially
adversely affect our cost of goods sold. In addition, certain of our manufacturers are subject to government
regulations related to wage rates, and therefore the labor costs to produce our products may fluctuate. The cost of
transporting our products for distribution and sale is also subject to fluctuation due in large part to the price of
oil. Because most of our products are manufactured abroad, our products must be transported by third parties
over large geographical distances and an increase in the price of oil can significantly increase costs.
Manufacturing delays or unexpected transportation delays can also cause us to rely more heavily on airfreight to
achieve timely delivery to our customers, which significantly increases freight costs. Any of these fluctuations
may increase our cost of products and have an adverse effect on our profit margins, results of operations and
financial condition.

We rely on third-party suppliers and manufacturers to provide fabrics for and to produce our products,
and we have limited control over these suppliers and manufacturers and may not be able to obtain quality
products on a timely basis or in sufficient quantity.

Many of the specialty fabrics used in our products are technically advanced textile products developed by
third parties and may be available, in the short-term, from a very limited number of sources. Substantially all of
our products are manufactured by unaffiliated manufacturers, and, in 2013, fourteen manufacturers produced
approximately 65% of our products. We have no long term contracts with our suppliers or manufacturing
sources, and we compete with other companies for fabrics, raw materials, production and import quota capacity.

We may experience a significant disruption in the supply of fabrics or raw materials from current sources or,

in the event of a disruption, we may be unable to locate alternative materials suppliers of comparable quality at
an acceptable price, or at all. In addition, our unaffiliated manufacturers may not be able to fill our orders in a
timely manner. If we experience significant increased demand, or we lose or need to replace an existing
manufacturer or supplier as a result of adverse economic conditions or other reasons, additional supplies of
fabrics or raw materials or additional manufacturing capacity may not be available when required on terms that
are acceptable to us, or at all, or suppliers or manufacturers may not be able to allocate sufficient capacity to us in
order to meet our requirements. In addition, even if we are able to expand existing or find new manufacturing or
fabric sources, we may encounter delays in production and added costs as a result of the time it takes to train our
suppliers and manufacturers on our methods, products and quality control standards. Any delays, interruption or
increased costs in the supply of fabric or manufacture of our products could have an adverse effect on our ability
to meet retail customer and consumer demand for our products and result in lower net revenues and net income
both in the short and long term.

13

We have occasionally received, and may in the future continue to receive, shipments of product that fail to

conform to our quality control standards. In that event, unless we are able to obtain replacement products in a
timely manner, we risk the loss of net revenues resulting from the inability to sell those products and related
increased administrative and shipping costs. In addition, because we do not control our manufacturers, products
that fail to meet our standards or other unauthorized products could end up in the marketplace without our
knowledge, which could harm our brand and our reputation in the marketplace.

Labor disruptions at ports or our suppliers or manufacturers may adversely affect our business.

Our business depends on our ability to source and distribute products in a timely manner. As a result, we

rely on the free flow of goods through open and operational ports worldwide and on a consistent basis from our
suppliers and manufacturers. Labor disputes at various ports or at our suppliers or manufacturers create
significant risks for our business, particularly if these disputes result in work slowdowns, lockouts, strikes or
other disruptions during our peak importing or manufacturing seasons, and could have an adverse effect on our
business, potentially resulting in canceled orders by customers, unanticipated inventory accumulation or
shortages and reduced net revenues and net income.

Our limited operating experience and limited brand recognition in new markets may limit our expansion
strategy and cause our business and growth to suffer.

Our future growth depends in part on our expansion efforts outside of the North America. During the year
ended December 31, 2013, 94% of our net revenues were earned in North America. We have limited experience
with regulatory environments and market practices outside of North America, and may face difficulties in
expanding to and successfully operating in markets outside of North America. International expansion may place
increased demands on our operational, managerial and administrative resources. In addition, in connection with
expansion efforts outside of North America, we may face cultural and linguistic differences, differences in
regulatory environments, labor practices and market practices and difficulties in keeping abreast of market,
business and technical developments and customers’ tastes and preferences. We may also encounter difficulty
expanding into new markets because of limited brand recognition leading to delayed acceptance of our products.
Failure to develop new markets outside of North America will limit our opportunities for growth.

The operations of many of our manufacturers are subject to additional risks that are beyond our control
and that could harm our business.

In 2013, our products were manufactured by 26 primary manufacturers, operating in 19 countries. Of these,
fourteen manufactured approximately 65% of our products, with primary locations in Jordan, Philippines, China,
Nicaragua. Malaysia, Cambodia, Indonesia, Vietnam, Mexico, El Salvador and Honduras. During 2013,
approximately 66% of our products were manufactured in Asia, 14% in Central and South America, 15% in the
Middle East and 5% in Mexico. As a result of our international manufacturing, we are subject to risks associated
with doing business abroad, including:

•

•

•

•

•

•

political or labor unrest, terrorism and economic instability resulting in the disruption of trade from
foreign countries in which our products are manufactured;

currency exchange fluctuations;

the imposition of new laws and regulations, including those relating to labor conditions, quality and
safety standards, imports, trade restrictions and restrictions on the transfer of funds, as well as rules and
regulations regarding climate change;

reduced protection for intellectual property rights in some countries;

disruptions or delays in shipments; and

changes in local economic conditions in countries where our manufacturers and suppliers are located.

14

These risks could negatively affect the ability of our manufacturers to produce or deliver our products or

procure materials, hamper our ability to sell products in international markets and increase our cost of doing
business generally. In the event that one or more of these factors make it undesirable or impractical for us to
conduct business in a particular country, our business could be adversely affected.

In addition, many of our imported products are subject to duties, tariffs or other import limitations that

affect the cost and quantity of various types of goods imported into the United States and other markets. Any
country in which our products are produced or sold may eliminate, adjust or impose new import limitations,
duties, anti-dumping penalties or other charges or restrictions, any of which could have an adverse effect on our
results of operations, cash flows and financial condition.

Our revolving credit facility provides our lenders with a first-priority lien against substantially all of our
assets and contains financial covenants and other restrictions on our actions, and it could therefore limit
our operational flexibility or otherwise adversely affect our financial condition.

We have, from time to time, financed our liquidity needs in part from borrowings made under a revolving

credit facility. Our revolving credit facility provides for a committed revolving credit line of up to $300.0
million. The agreement for our revolving credit facility contains a number of restrictions that limit our ability,
among other things, to:

•

•

•

use our accounts receivable, inventory, trademarks and most of our other assets as security in other
borrowings or transactions;

incur additional indebtedness;

sell certain assets;

• make certain investments;

•

•

guarantee certain obligations of third parties;

undergo a merger or consolidation; and

• materially change our line of business.

Our revolving credit facility also provides the lenders with the ability to reduce the borrowing base, even if

we are in compliance with all conditions of the revolving credit facility, upon a material adverse change to our
business, properties, assets, financial condition or results of operations. In addition, we must maintain a certain
leverage ratio and interest coverage ratio as defined in the credit agreement. Failure to comply with these
operating or financial covenants could result from, among other things, changes in our results of operations or
general economic conditions. These covenants may restrict our ability to engage in transactions that would
otherwise be in our best interests. Failure to comply with any of the covenants under the credit agreement could
result in a default. In addition, the credit agreement includes a cross default provision whereby an event of
default under certain other debt obligations will be considered an event of default under the credit agreement. A
default under the credit agreement could cause the lenders to accelerate the timing of payments and exercise their
lien on substantially all of our assets, which would have a material adverse effect on our business, operations,
financial condition and liquidity. In addition, because borrowings under the revolving credit facility bear interest
at variable interest rates, which we do not anticipate hedging against, increases in interest rates would increase
our cost of borrowing, resulting in a decline in our net income and cash flow. As of December 31, 2013, we had
$100.0 million drawn under our revolving credit facility and $200.0 million of availability.

We may need to raise additional capital required to grow our business, and we may not be able to raise
capital on terms acceptable to us or at all.

Growing and operating our business will require significant cash outlays and capital expenditures and

commitments. If cash on hand and cash generated from operations are not sufficient to meet our cash
requirements, we will need to seek additional capital, potentially through debt or equity financing, to fund our

15

growth. We may not be able to raise needed cash on terms acceptable to us or at all. Financing may be on terms
that are dilutive or potentially dilutive to our stockholders, and the prices at which new investors would be
willing to purchase our securities may be lower than the current price per share of our common stock. The
holders of new securities may also have rights, preferences or privileges which are senior to those of existing
holders of common stock. If new sources of financing are required, but are insufficient or unavailable, we will be
required to modify our growth and operating plans based on available funding, if any, which would harm our
ability to grow our business.

Our operating results are subject to seasonal and quarterly variations in our net revenues and income
from operations, which could adversely affect the price of our Class A Common Stock.

We have experienced, and expect to continue to experience, seasonal and quarterly variations in our net
revenues and income from operations. These variations are primarily related to increased sales volume of our
products during the fall season, including our higher price cold weather products. The majority of our net
revenues were generated during the last two quarters in each of 2013, 2012 and 2011, respectively.

Our quarterly results of operations may also fluctuate significantly as a result of a variety of other factors,
including, among other things, the timing of marketing expenses and changes in our product mix. Variations in
weather conditions may also have an adverse effect on our quarterly results of operations. For example, warmer
than normal weather conditions throughout the fall or winter may reduce sales of our COLDGEAR® line, leaving
us with excess inventory and operating results below our expectations.

As a result of these seasonal and quarterly fluctuations, we believe that comparisons of our operating results
between different quarters within a single year are not necessarily meaningful and that these comparisons cannot
be relied upon as indicators of our future performance. Any seasonal or quarterly fluctuations that we report in
the future may not match the expectations of market analysts and investors. This could cause the price of our
Class A Common Stock to fluctuate significantly.

The value of our brand and sales of our products could be diminished if we are associated with negative
publicity.

We require our suppliers, manufacturers and licensees of our products to operate their businesses in

compliance with the laws and regulations that apply to them as well as the social and other standards and policies
we impose on them. We do not control these suppliers, manufacturers or licensees or their labor practices. A
violation of our policies, labor laws or other laws by our suppliers, manufacturers or licensees could interrupt or
otherwise disrupt our sourcing or damage our brand image. Negative publicity regarding the production methods
of any of our suppliers, manufacturers or licensees could adversely affect our reputation and sales and force us to
locate alternative suppliers, manufacturers or licensees.

In addition, we have sponsorship contracts with a variety of athletes and feature those athletes in our
advertising and marketing efforts, and many athletes and teams use our products, including those teams or
leagues for which we are an official supplier. Actions taken by athletes, teams or leagues associated with our
products could harm the reputations of those athletes, teams or leagues. As a result, our brand image, net
revenues and profitability could be adversely affected.

Sponsorships and designations as an official supplier may become more expensive and this could impact
the value of our brand image.

A key element of our marketing strategy has been to create a link in the consumer market between our
products and professional and collegiate athletes. We have developed licensing agreements to be the official
supplier of performance apparel and footwear to a variety of sports teams and leagues at the collegiate and
professional level and sponsorship agreements with athletes. However, as competition in the performance apparel
and footwear industry has increased, the costs associated with athlete sponsorships and official supplier licensing

16

agreements have increased, including the costs associated with obtaining and retaining these sponsorships and
agreements. If we are unable to maintain our current association with professional and collegiate athletes, teams
and leagues, or to do so at a reasonable cost, we could lose the on-field authenticity associated with our products,
and we may be required to modify and substantially increase our marketing investments. As a result, our brand
image, net revenues, expenses and profitability could be materially adversely affected.

Our failure to comply with trade and other regulations could lead to investigations or actions by
government regulators and negative publicity.

The labeling, distribution, importation, marketing and sale of our products are subject to extensive
regulation by various federal agencies, including the Federal Trade Commission, Consumer Product Safety
Commission and state attorneys general in the U.S., as well as by various other federal, state, provincial, local
and international regulatory authorities in the locations in which our products are distributed or sold. If we fail to
comply with those regulations, we could become subject to significant penalties or claims or be required to recall
products, which could harm our brand as well as our results of operations or our ability to conduct our business.
In addition, the adoption of new regulations or changes in the interpretation of existing regulations may result in
significant compliance costs or discontinuation of product sales and may impair the marketing of our products,
resulting in significant loss of net revenues.

Our international operations are also subject to compliance with the U.S. Foreign Corrupt Practices Act, or

FCPA, and other anti-bribery laws applicable to our operations. Although we have policies and procedures to
address compliance with the FCPA and similar laws, there can be no assurance that all of our employees, agents
and other partners will not take actions in violations of our policies. Any such violation could subject us to
sanctions or other penalties that could negatively affect our reputation, business and operating results.

If we encounter problems with our distribution system, our ability to deliver our products to the market
could be adversely affected.

We rely on a limited number of distribution facilities for our product distribution. Our distribution facilities
utilize computer controlled and automated equipment, which means the operations are complicated and may be
subject to a number of risks related to security or computer viruses, the proper operation of software and
hardware, power interruptions or other system failures. In addition, because many of our products are distributed
from two nearby locations in Maryland, our operations could also be interrupted by floods, fires or other natural
disasters near our distribution facilities, as well as labor or other operational difficulties or interruptions. We
maintain business interruption insurance, but it may not adequately protect us from the adverse effects that could
be caused by significant disruptions in our distribution facilities, such as the long term loss of customers or an
erosion of our brand image. In addition, our distribution capacity is dependent on the timely performance of
services by third parties, including the shipping of product to and from our distribution facilities. If we encounter
problems with our distribution facilities, our ability to meet customer expectations, manage inventory, complete
sales and achieve objectives for operating efficiencies could be materially adversely affected.

We rely significantly on information technology and any failure, inadequacy, interruption or security lapse
of that technology could harm our ability to effectively operate our business.

Our ability to effectively manage and maintain our inventory and internal reports, and to ship products to

customers and invoice them on a timely basis depends significantly on our enterprise resource planning,
warehouse management, and other information systems. The failure of these systems to operate effectively or to
integrate with other systems, or a breach in security of these systems could cause delays in product fulfillment
and reduced efficiency of our operations, and it could require significant capital investments to remediate any
such failure, problem or breach.

Hackers and data thieves are increasingly sophisticated and operate large scale and complex automated
attacks. We communicate electronically throughout the world with our employees and with third parties, such as

17

customers, suppliers, vendors and consumers. Therefore a service interruption or shutdown could negatively
impact our operating activities. Furthermore, we engage in personal data collection and utilize information
technology in connection with digital marketing, digital commerce, our in-store payment processing systems and
our connected fitness business. We must comply with increasingly complex regulatory standards enacted to
protect this business and personal data. An inability to maintain compliance with these regulatory standards could
subject us to legal risks. Any breach of our network or payment processing systems may result in the loss of
valuable business data, our customers’, consumers’ or employees’ information or a disruption of our business,
which could give rise to unwanted media attention, damage our customer or consumer relationships and
reputation and result in lost sales, fines or lawsuits.

Changes in tax laws and unanticipated tax liabilities could adversely affect our effective income tax rate
and profitability.

We are subject to income taxes in the United States and numerous foreign jurisdictions. Our effective
income tax rate could be adversely affected in the future by a number of factors, including changes in the mix of
earnings in countries with differing statutory tax rates, changes in the valuation of deferred tax assets and
liabilities, changes in tax laws, the outcome of income tax audits in various jurisdictions around the world, and
any repatriation of non-US earnings for which we have not previously provided for U.S. taxes. We regularly
assess all of these matters to determine the adequacy of our tax provision, which is subject to significant
judgment.

Our financial results may be adversely affected if substantial investments in businesses and operations fail
to produce expected returns.

From time to time, we may invest in business infrastructure, new businesses, and expansion of existing
businesses, such as our recent acquisition of MapMyFitness and certain assets of our distributor in Mexico. These
investments require substantial cash investments and management attention. We believe cost effective
investments are essential to business growth and profitability. However, significant investments are subject to
typical risks and uncertainties inherent in acquiring or expanding a business, including our ability to successfully
integrate new businesses into our company and realize expected synergies and benefits. The failure of any
significant investment to provide the returns or profitability we expect could have a material adverse effect on
our financial results, including the potential impairment of goodwill and intangible assets, and divert
management attention from more profitable business operations. In addition, through our purchase of
MapMyFitness, we entered into a new line of business related to connected fitness. Prior to this acquisition, we
had limited experience in the connected fitness business. If we are unable to successfully operate this business,
we may not realize the anticipated benefits of this acquisition.

Our future success is substantially dependent on the continued service of our senior management and
other key employees.

Our future success is substantially dependent on the continued service of our senior management and other
key employees, particularly Kevin A. Plank, our founder, Chairman and Chief Executive Officer. The loss of the
services of our senior management or other key employees could make it more difficult to successfully operate
our business and achieve our business goals.

We also may be unable to retain existing management, product creation, sales, marketing, operational and

other support personnel that are critical to our success, which could result in harm to key customer relationships,
loss of key information, expertise or know-how and unanticipated recruitment and training costs.

If we are unable to attract and retain new team members, including senior management, we may not be
able to achieve our business objectives.

Our growth has largely been the result of significant contributions by our current senior management,
product design teams and other key employees. However, to be successful in continuing to grow our business, we

18

will need to continue to attract, retain and motivate highly talented management and other employees with a
range of skills and experience. Competition for employees in our industry is intense and we have experienced
difficulty from time to time in attracting the personnel necessary to support the growth of our business, and we
may experience similar difficulties in the future. If we are unable to attract, assimilate and retain management
and other employees with the necessary skills, we may not be able to grow or successfully operate our business.

Kevin Plank, our Chairman and Chief Executive Officer controls the majority of the voting power of our
common stock.

Our Class A Common Stock, or Class A Stock, has one vote per share and our Class B Convertible

Common Stock, or Class B Stock, has 10 votes per share. Our Chairman and Chief Executive Officer, Kevin A.
Plank, beneficially owns all outstanding shares of Class B Stock. As a result, Mr. Plank has the majority voting
control and is able to direct the election of all of the members of our Board of Directors and other matters we
submit to a vote of our stockholders. This concentration of voting control may have various effects including, but
not limited to, delaying or preventing a change of control. The Class B Stock automatically converts to Class A
Stock when Mr. Plank beneficially owns less than 15.0% of the total number of shares of Class A and Class B
Stock outstanding. Otherwise the Class B Stock does not convert to Class A Stock until Mr. Plank’s death or
disability. As a result, Mr. Plank can retain his voting control even after he is no longer affiliated with the
Company.

A number of our fabrics and manufacturing technology are not patented and can be imitated by our
competitors.

The intellectual property rights in the technology, fabrics and processes used to manufacture our products
are generally owned or controlled by our suppliers and are generally not unique to us. Our ability to obtain patent
protection for our products is limited and we currently own a limited number of fabric or process patents. As a
result, our current and future competitors are able to manufacture and sell products with performance
characteristics and fabrications similar to certain of our products. Because many of our competitors have
significantly greater financial, distribution, marketing and other resources than we do, they may be able to
manufacture and sell products based on certain of our fabrics and manufacturing technology at lower prices than
we can. If our competitors do sell similar products to ours at lower prices, our net revenues and profitability
could be materially adversely affected.

Our intellectual property rights could potentially conflict with the rights of others and we may be
prevented from selling some of our products.

Our success depends in large part on our brand image. We believe our registered and common law

trademarks have significant value and are important to identifying and differentiating our products from those of
our competitors and creating and sustaining demand for our products. In addition, patents are increasingly
important with respect to our innovative products and new businesses and investments, including MapMyFitness.
From time to time, we have received or brought claims relating to intellectual property rights of others, and we
expect such claims will continue or increase, particularly as we expand our business and the number of products
we offer. Any such claim, regardless of its merit, could be expensive and time consuming to defend or prosecute.
Successful infringement claims against us could result in significant monetary liability or prevent us from selling
some of our products. In addition, resolution of claims may require us to redesign our products, license rights
belonging to third parties or cease using those rights altogether. Any of these events could harm our business and
have a material adverse effect on our results of operations and financial condition.

Our failure to protect our intellectual property rights could diminish the value of our brand, weaken our
competitive position and reduce our net revenues.

We currently rely on a combination of copyright, trademark and trade dress laws, patent laws, unfair
competition laws, confidentiality procedures and licensing arrangements to establish and protect our intellectual

19

property rights. The steps taken by us to protect our proprietary rights may not be adequate to prevent
infringement of our trademarks and proprietary rights by others, including imitation of our products and
misappropriation of our brand. In addition, intellectual property protection may be unavailable or limited in some
foreign countries where laws or law enforcement practices may not protect our proprietary rights as fully as in
the United States, and it may be more difficult for us to successfully challenge the use of our proprietary rights
by other parties in these countries. If we fail to protect and maintain our intellectual property rights, the value of
our brand could be diminished and our competitive position may suffer.

From time to time, we discover unauthorized products in the marketplace that are either counterfeit

reproductions of our products or unauthorized irregulars that do not meet our quality control standards. If we are
unsuccessful in challenging a third party’s products on the basis of trademark infringement, continued sales of
their products could adversely impact our brand, result in the shift of consumer preferences away from our
products and adversely affect our business.

We have licensed in the past, and expect to license in the future, certain of our proprietary rights, such as

trademarks or copyrighted material, to third parties. These licensees may take actions that diminish the value of
our proprietary rights or harm our reputation.

We are subject to periodic claims and litigation that could result in unexpected expenses and could
ultimately be resolved against us.

From time to time, we are involved in litigation and other proceedings, including matters related to
commercial disputes and intellectual property, as well as trade, regulatory and other claims related to our
business. Any of these proceedings could result in damages, fines or other penalties, divert financial and
management resources and result in significant legal fees. Although we cannot predict the outcome of any
particular proceeding, an unfavorable outcome may have an adverse impact on our business, financial condition
and results of operations. In addition, any proceeding could negatively impact our reputation among our
customers and our brand image.

Our financial results could be adversely impacted by currency exchange rate fluctuations.

Although we currently generate a majority of our consolidated net revenues in the United States, as our

international business grows, our results of operations could be adversely impacted by changes in foreign
currency exchange rates. Revenues and certain expenses in markets outside of the United States are recognized in
local foreign currencies, and we are exposed to potential gains or losses from the translation of those amounts
into U.S. dollars for consolidation into our financial statements. Similarly, we are exposed to gains and losses
resulting from currency exchange rate fluctuations on transactions generated by our foreign subsidiaries in
currencies other than their local currencies. In addition, the business of our independent manufacturers may also
be disrupted by currency exchange rate fluctuations by making their purchases of raw materials more expensive
and more difficult to finance. As a result, foreign currency exchange rate fluctuations may adversely impact our
results of operations.

ITEM 1B. UNRESOLVED STAFF COMMENTS

Not applicable.

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ITEM 2.

PROPERTIES

The following includes a summary of the principal properties that we own or lease as of December 31,

2013.

Our principal executive and administrative offices are located at an office complex in Baltimore, Maryland,

which includes 400 thousand square feet of office space that we own and 116 thousand square feet that we are
leasing with an option to renew in December 2015. Of the space that we own, a portion of the space is currently
leased to third party tenants with remaining lease terms ranging from 1 month to 12.5 years. We intend to occupy
this space as it becomes available. For our European headquarters, we lease an office in Amsterdam, the
Netherlands, and we maintain an international management office in Panama as well.

We lease our primary distribution facilities, which are located in Glen Burnie, Maryland and Rialto,
California. Our Glen Burnie facilities include a total of 830 thousand square feet, with options to renew various
portions of the facilities on dates ranging from December 2016 to September 2021. Our Rialto facility is a
1,200 thousand square foot facility with a lease term through May 2023. We believe our distribution facilities
and space available through our third-party logistics providers will be adequate to meet our short term needs. We
may expand to additional distribution facilities in the future.

In addition, as of December 31, 2013, we leased 127 brand and factory house stores located in the United
States, Canada and China with lease end dates in 2014 through 2028. We also lease additional office space for
sales, quality assurance and sourcing, marketing, and administrative functions. We anticipate that we will be able
to extend these leases that expire in the near future on satisfactory terms or relocate to other locations.

ITEM 3.

LEGAL PROCEEDINGS

From time to time, we have been involved in litigation and other proceedings, including matters related to

commercial disputes and intellectual property, as well as trade, regulatory and other claims related to our
business. We believe all current proceedings are routine in nature and incidental to the conduct of our business,
and we believe no such proceedings will have a material adverse effect on our financial condition, results of
operations or cash flows.

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EXECUTIVE OFFICERS OF THE REGISTRANT

Our executive officers are:

Name

Age

Position

Kevin A. Plank . . . . . . . . . . . . . . . . .

41 Chairman and Chief Executive Officer

Brad Dickerson . . . . . . . . . . . . . . . . .

49 Chief Financial Officer

Kip J. Fulks . . . . . . . . . . . . . . . . . . . .

41 Chief Operating Officer and President of Product

James H. Hardy, Jr. . . . . . . . . . . . . . .

54 Chief Supply Chain Officer

Karl-Heinz Maurath . . . . . . . . . . . . .

52

President, International

Matthew C. Mirchin . . . . . . . . . . . . .

54 Executive Vice President, Global Marketing

Adam Peake . . . . . . . . . . . . . . . . . . .

Henry B. Stafford . . . . . . . . . . . . . . .

45

39

Senior Vice President of Sales, North America

President, North America

Kevin A. Plank has served as our Chief Executive Officer and Chairman of the Board of Directors since

1996. Mr. Plank also serves on the Board of Directors of the National Football Foundation and College Hall of
Fame, Inc. and is a member of the Board of Trustees of the University of Maryland College Park Foundation.

Brad Dickerson has been our Chief Financial Officer since March 2008. Prior to that, he served as Vice
President of Accounting and Finance from February 2006 to February 2008 and Corporate Controller from July
2004 to January 2006. Prior to joining our Company, Mr. Dickerson served as Chief Financial Officer of
Macquarie Aviation North America from January 2003 to July 2004 and in various capacities for Network
Building & Consulting from 1994 to 2003, including Chief Financial Officer from 1998 to 2003.

Kip J. Fulks has been our Chief Operating Officer since September 2011 and President of Product since
October 2013. Prior to that, he served as Executive Vice President of Product from January 2011 to August 2011,
Senior Vice President of Outdoor and Innovation from March 2008 to December 2010, as Senior Vice President
of Outdoor from October 2007 to February 2008, as Senior Vice President of Sourcing, Quality Assurance and
Product Development from March 2006 to September 2007, and Vice President of Sourcing and Quality
Assurance from 1997 to February 2006.

James H. Hardy, Jr. has been Chief Supply Chain Officer since April 2012. Prior to joining our Company,

he served as Senior Vice President of Operations for Hospira, a leading manufacturer of pharmaceutical products,
from January 2011 to April 2012 and as Corporate Vice President of Supply Chain from October 2009 to
December 2010. Prior thereto, Mr. Hardy served as Senior Vice President of Supply Chain for Dial Corporation
from October 2007 to October 2009, as Executive Vice President of Product Supply for ConAgra Foods, Inc.
from 2005 to 2007 and held various supply chain management leadership positions at The Clorox Company and
The Procter & Gamble Company.

Karl-Heinz Maurath has been President of International since September 2012. Prior to joining our
Company, he served for 22 years in various leadership positions with adidas, including Senior Vice President,
adidas Group Latin America, from 2003 to 2012 with overall responsibility for Latin America including the
Reebok and Taylor Made businesses and Vice President, adidas Nordic, from 2000 to 2003 responsible for its
business in the Nordic region and the Baltic states. Prior thereto, Mr. Maurath served in other management
positions for adidas, including Managing Director of its business in Sweden and Thailand and Area Manger of
sales and marketing for its distributor and licensee businesses in Scandinavia and Latin America. Mr. Maurath, in
his capacity as a former director of a subsidiary of adidas, is currently named as a defendant in a criminal tax
investigation by regulatory authorities in Argentina related to certain tax matters of the adidas subsidiary in 2006.
In November 2013, the court ruled that there were currently no grounds upon which to indict Mr. Maurath.

22

Although the case remains open pending a final determination, the Company believes that the matter will
ultimately be dismissed. The Company believes this case in no way impacts Mr. Maurath’s integrity or ability to
serve as an executive officer.

Matthew C. Mirchin has been Executive Vice President, Global Marketing since October 2013. Prior to that,

he served as Senior Vice President, Global Brand and Sports Marketing from March 2012 to September 2013,
Senior Vice President of Sports Marketing from January 2010 to February 2012, Senior Vice President of North
American Sales from March 2008 to December 2009, Vice President of North American Sales from March 2006
to February 2008 and Vice President of U.S. Sales from May 2005 to February 2006. Prior to joining our
Company, Mr. Mirchin served as President of Retail and Team Sports from 2002 to 2005 and President of Team
Sports from 2001 to 2002 for Russell Athletic. Prior to joining Russell Athletic, Mr. Mirchin served in various
capacities at the Champion Division of Sara Lee Corporation from 1994 to 2001 and started his career with the
NBA.

Adam Peake has been the principal executive in charge of North American Sales since January 2010,
currently serving as Senior Vice President of Sales, North America. Prior to that, he served as interim Vice
President of Footwear from May 2009 to December 2009 and held various senior management positions in Sales
for the Company from 2002 to 2009.

Henry B. Stafford has been President of North America since October 2013. Prior to that, he served as
Senior Vice President of Apparel, Outdoor & Accessories from September 2011 to September 2013 and Senior
Vice President of Apparel from June 2010 to August 2011. Prior to joining our company, he worked with
American Eagle Outfitters as Senior Vice President and Chief Merchandising Officer of The AE Brand from
April 2007 to May 2010, General Merchandise Manager and Senior Vice President of Men’s and AE Canadian
Division from April 2005 to March 2007 and General Merchandise Manager and Vice President of Men’s from
September 2003 to March 2005. Prior thereto, Mr. Stafford served in a variety of capacities for Old Navy from
1998 to 2003, including Divisional Merchandising Manager for Men’s Tops from 2001 to 2003, and served as a
buyer for Abercrombie and Fitch from 1996 to 1998.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

23

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Under Armour’s Class A Common Stock is traded on the New York Stock Exchange (“NYSE”) under the

symbol “UA”. As of January 31, 2014, there were 1,104 record holders of our Class A Common Stock and 5
record holders of Class B Convertible Common Stock which are beneficially owned by our Chief Executive
Officer and Chairman of the Board Kevin A. Plank. The following table sets forth by quarter the high and low
sale prices of our Class A Common Stock on the NYSE during 2013 and 2012.

2013

First Quarter (January 1 – March 31)
Second Quarter (April 1 – June 30)
Third Quarter (July 1 – September 30)
Fourth Quarter (October 1 – December 31)

2012

First Quarter (January 1 – March 31)
Second Quarter (April 1 – June 30)
Third Quarter (July 1 – September 30)
Fourth Quarter (October 1 – December 31)

High

Low

$51.94
$65.55
$81.64
$87.92

$44.32
$50.29
$59.45
$75.44

$49.68
$53.93
$60.96
$60.20

$35.13
$44.30
$44.07
$46.11

Stock Split

On June 11, 2012 the Board of Directors declared a two-for-one stock split of the Company’s Class A and

Class B common stock, which was effected in the form of a 100% common stock dividend distributed on July 9,
2012. Stockholders’ equity and all references to share and per share amounts herein and in the accompanying
consolidated financial statements have been retroactively adjusted to reflect the two-for-one stock split for all
periods presented.

Dividends

No cash dividends were declared or paid during 2013 or 2012 on any class of our common stock. We
currently anticipate we will retain any future earnings for use in our business. As a result, we do not anticipate
paying any cash dividends in the foreseeable future. In addition, we may be limited in our ability to pay
dividends to our stockholders under our credit facility. Refer to “Financial Position, Capital Resources and
Liquidity” within Management’s Discussion and Analysis and Note 6 to the Consolidated Financial Statements
for further discussion of our credit facility.

Stock Compensation Plans

The following table contains certain information regarding our equity compensation plans.

Plan Category

Equity compensation plans approved by security

holders

Equity compensation plans not approved by

security holders

Number of
securities to be
issued upon exercise of
outstanding options,
warrants and rights
(a)

Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)

Number of securities
remaining
available for future
issuance under equity
compensation plans
(excluding securities
reflected in column (a))
(c)

4,935,598

960,000

24

$16.22

$18.50

11,146,678

—

The number of securities to be issued upon exercise of outstanding options, warrants and rights issued under

equity compensation plans approved by security holders includes 2.8 million restricted stock units and deferred
stock units issued to employees, non-employees and directors of Under Armour; these restricted stock units and
deferred stock units are not included in the weighted average exercise price calculation above. The number of
securities remaining available for future issuance includes 9.7 million shares of our Class A Common Stock
under our Amended and Restated 2005 Omnibus Long-Term Incentive Plan (“2005 Stock Plan”) and 1.5 million
shares of our Class A Common Stock under our Employee Stock Purchase Plan. In addition to securities issued
upon the exercise of stock options, warrants and rights, the 2005 Stock Plan authorizes the issuance of restricted
and unrestricted shares of our Class A Common Stock and other equity awards. Refer to Note 12 to the
Consolidated Financial Statements for information required by this Item regarding the material features of each
plan.

The number of securities issued under equity compensation plans not approved by security holders includes

960.0 thousand fully vested and non-forfeitable warrants granted in 2006 to NFL Properties LLC as partial
consideration for footwear promotional rights. Refer to Note 12 to the Consolidated Financial Statements for a
further discussion on the warrants.

Recent Sales of Unregistered Equity Securities

On December 20, 2013, we issued 50.0 thousand shares of Class A Common Stock upon the exercise of
previously granted stock options to an employee at an exercise price of $0.89 per share, for an aggregate amount
of consideration of $44.5 thousand.

The issuances of securities described above were made in reliance upon Section 4(2) under the Securities
Act in that any issuance did not involve a public offering or under Rule 701 promulgated under the Securities
Act, in that they were offered and sold either pursuant to written compensatory plans or pursuant to a written
contract relating to compensation, as provided by Rule 701.

25

Stock Performance Graph

The stock performance graph below compares cumulative total return on Under Armour, Inc. Class A
Common Stock to the cumulative total return of the NYSE Market Index and S&P 500 Apparel, Accessories and
Luxury Goods Index from December 31, 2008 through December 31, 2013. The graph assumes an initial
investment of $100 in Under Armour and each index as of December 31, 2008 and reinvestment of any
dividends. The performance shown on the graph below is not intended to forecast or be indicative of possible
future performance of our common stock.

S
R
A
L
L
O
D

800.00

700.00

600.00

500.00

400.00

300.00

200.00

100.00

0.00

12/31/2008

12/31/2009

12/31/2010

12/31/2011

12/31/2012

12/31/2013

UNDER ARMOUR, INC.

NYSE MARKET INDEX

S&P 500 APPAREL, ACCESSORIES & LUXURY GOODS

Under Armour, Inc.
NYSE Market Index
S&P 500 Apparel, Accessories & Luxury

12/31/2008

12/31/2009

12/31/2010

12/31/2011

12/31/2012

12/31/2013

$100.00
$100.00

$114.43
$128.95

$230.03
$146.69

$301.17
$141.46

$407.13
$164.45

$732.38
$207.85

Goods

$100.00

$162.72

$229.76

$285.74

$293.11

$366.17

26

ITEM 6.

SELECTED FINANCIAL DATA

The following selected financial data is qualified by reference to, and should be read in conjunction with,
the Consolidated Financial Statements, including the notes thereto, and “Management’s Discussion and Analysis
of Financial Condition and Results of Operations” included elsewhere in this Form 10-K.

(In thousands, except per share amounts)

2013

2012

2011

2010

2009

Year Ended December 31,

Net revenues
Cost of goods sold

Gross profit

Selling, general and administrative expenses

Income from operations

Interest expense, net
Other expense, net

Income before income taxes

Provision for income taxes

Net income available per common share
Basic
Diluted

Weighted average common shares

outstanding

Basic
Diluted
Dividends declared

$2,332,051
1,195,381

$1,834,921
955,624

$1,472,684
759,848

$1,063,927
533,420

$856,411
446,286

1,136,670
871,572

265,098
(2,933)
(1,172)

260,993
98,663

879,297
670,602

208,695
(5,183)
(73)

203,439
74,661

712,836
550,069

162,767
(3,841)
(2,064)

156,862
59,943

$
$

1.54
1.50

$
$

1.23
1.21

$
$

0.94
0.92

530,507
418,152

112,355
(2,258)
(1,178)

108,919
40,442

410,125
324,852

85,273
(2,344)
(511)

82,418
35,633

68,477

$ 46,785

0.67
0.67

$
$

0.47
0.46

$

$
$

105,348
107,979

104,343
106,380

103,140
105,052

$

— $

— $

— $

101,595
102,563

99,696
101,301
— $ —

At December 31,

Net income

$ 162,330

$ 128,778

$

96,919

(In thousands)

2013

2012

2011

2010

2009

Cash and cash equivalents
Working capital (1)
Inventories
Total assets
Total debt, including current maturities
Total stockholders’ equity

$ 347,489
702,181
469,006
1,577,741
152,923
$1,053,354

$ 341,841
651,370
319,286
1,157,083
61,889
$ 816,922

$ 175,384
506,056
324,409
919,210
77,724
$ 636,432

$ 203,870
406,703
215,355
675,378
15,942
$ 496,966

$187,297
327,838
148,488
545,588
20,223
$399,997

(1) Working capital is defined as current assets minus current liabilities.

27

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The information contained in this section should be read in conjunction with our Consolidated Financial

Statements and related notes and the information contained elsewhere in this Form 10-K under the captions
“Risk Factors,” “Selected Financial Data,” and “Business.”

Overview

We are a leading developer, marketer and distributor of branded performance apparel, footwear and
accessories. The brand’s moisture-wicking fabrications are engineered in many different designs and styles for
wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold
worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as
well as by consumers with active lifestyles.

Our net revenues grew to $2,332.1 million in 2013 from $856.4 million in 2009. We believe that our growth

in net revenues has been driven by a growing interest in performance products and the strength of the Under
Armour brand in the marketplace. We plan to continue to increase our net revenues over the long term by
increased sales of our apparel, footwear and accessories, expansion of our wholesale distribution sales channel,
growth in our direct to consumer sales channel and expansion in international markets. Our direct to consumer
sales channel includes our brand and factory house stores and websites. New offerings for 2013 include UA
COLDGEAR® Infrared and UA HEATGEAR® Sonic apparel, UA SpeedFormTM and UA SpineTM Venom
running footwear, and the ARMOUR39TM performance monitoring and tracking system.

A large majority of our products are sold in North America; however, we believe our products appeal to
athletes and consumers with active lifestyles around the globe. Internationally, our net revenues are generated
from a mix of wholesale sales to retailers, sales to distributors and sales through our direct to consumer sales
channels in over fifteen countries in Europe, Latin America, and Asia. In addition, a third party licensee sells our
products in Japan and Korea. We hold a minority investment in our licensee in Japan.

Our operating segments include North America; Latin America; Europe, the Middle East and Africa

(“EMEA”); Asia; and MapMyFitness. Due to the insignificance of the EMEA, Latin America, Asia and
MapMyFitness operating segments, they have been combined into other foreign countries and businesses for
disclosure purposes.

We believe there is an increasing recognition of the health benefits of an active lifestyle. We believe this

trend provides us with an expanding consumer base for our products. We also believe there is a continuing shift
in consumer demand from traditional non-performance products to performance products, which are intended to
provide better performance by wicking perspiration away from the skin, helping to regulate body temperature
and enhancing comfort. We believe that these shifts in consumer preferences and lifestyles are not unique to the
United States, but are occurring in a number of markets globally, thereby increasing our opportunities to
introduce our performance products to new consumers. We plan to continue to grow our business over the long
term through increased sales of our apparel, footwear and accessories, expansion of our wholesale distribution,
growth in our direct to consumer sales channel and expansion in international markets.

Although we believe these trends will facilitate our growth, we also face potential challenges that could
limit our ability to take advantage of these opportunities, including, among others, the risk of general economic
or market conditions that could affect consumer spending and the financial health of our retail customers. In
addition, we may not be able to effectively manage our growth and a more complex global business. We may not
consistently be able to anticipate consumer preferences and develop new and innovative products that meet
changing preferences in a timely manner. Furthermore, our industry is very competitive, and competition
pressures could cause us to reduce the prices of our products or otherwise affect our profitability. We also rely on

28

third-party suppliers and manufacturers outside the U.S. to provide fabrics and to produce our products, and
disruptions to our supply chain could harm our business. For a more complete discussion of the risks facing our
business, refer to the “Risk Factors” section included in Item 1A.

General

Net revenues comprise both net sales and license and other revenues. Net sales comprise sales from our

primary product categories, which are apparel, footwear and accessories. Our license and other revenues
primarily consist of fees paid to us by our licensees in exchange for the use of our trademarks on core products of
socks, team uniforms, baby and kids’ apparel, eyewear, inflatable footballs and basketballs, as well as the
distribution of our products in Japan.

Cost of goods sold consists primarily of product costs, inbound freight and duty costs, outbound freight
costs, handling costs to make products floor-ready to customer specifications, royalty payments to endorsers
based on a predetermined percentage of sales of selected products and write downs for inventory obsolescence.
The fabrics in many of our products are made primarily of petroleum-based synthetic materials. Therefore our
product costs, as well as our inbound and outbound freight costs, could be affected by long term pricing trends of
oil. In general, as a percentage of net revenues, we expect cost of goods sold associated with our apparel and
accessories to be lower than that of our footwear. No cost of goods sold is associated with license revenues.

We include outbound freight costs associated with shipping goods to customers as cost of goods sold;

however, we include the majority of outbound handling costs as a component of selling, general and
administrative expenses. As a result, our gross profit may not be comparable to that of other companies that
include outbound handling costs in their cost of goods sold. Outbound handling costs include costs associated
with preparing goods to ship to customers and certain costs to operate our distribution facilities. These costs were
$46.1 million, $34.8 million and $26.1 million for the years ended December 31, 2013, 2012 and 2011,
respectively.

Our selling, general and administrative expenses consist of costs related to marketing, selling, product
innovation and supply chain and corporate services. Personnel costs are included in these categories based on the
employees’ function. Personnel costs include salaries, benefits, incentives and stock-based compensation related
to our employees. Our marketing costs are an important driver of our growth. Marketing costs consist primarily
of commercials, print ads, league, team, player and event sponsorships and depreciation expense specific to our
in-store fixture program for our concept shops. Selling costs consist primarily of costs relating to sales through
our wholesale channel, commissions paid to third parties and the majority of our direct to consumer sales channel
costs, including the cost of brand and factory house store leases. Product innovation and supply chain costs
include our apparel, footwear and accessories product innovation, sourcing and development costs, distribution
facility operating costs, and costs relating to our Hong Kong and Guangzhou, China offices which help support
product development, manufacturing, quality assurance and sourcing efforts. Corporate services primarily consist
of corporate facility operating costs and company-wide administrative expenses.

Other expense, net consists of unrealized and realized gains and losses on our foreign currency derivative

financial instruments and unrealized and realized gains and losses on adjustments that arise from fluctuations in
foreign currency exchange rates relating to transactions generated by our international subsidiaries.

29

Results of Operations

The following table sets forth key components of our results of operations for the periods indicated, both in

dollars and as a percentage of net revenues:

(In thousands)

Net revenues
Cost of goods sold

Gross profit

Selling, general and administrative expenses

Income from operations

Interest expense, net
Other expense, net

Income before income taxes

Provision for income taxes

Net income

(As a percentage of net revenues)

Net revenues
Cost of goods sold

Gross profit

Selling, general and administrative expenses

Income from operations

Interest expense, net
Other expense, net

Income before income taxes

Provision for income taxes

Net income

Year Ended December 31,

2013

2012

2011

$2,332,051
1,195,381

$1,834,921
955,624

$1,472,684
759,848

1,136,670
871,572

265,098
(2,933)
(1,172)

260,993
98,663

879,297
670,602

208,695
(5,183)
(73)

203,439
74,661

712,836
550,069

162,767
(3,841)
(2,064)

156,862
59,943

$ 162,330

$ 128,778

$

96,919

Year Ended December 31,

2013

2012

2011

100.0%
51.3

100.0%
52.1

100.0%
51.6

48.7
37.3

11.4
(0.1)
(0.1)

11.2
4.2

47.9
36.5

11.4
(0.3)
—

11.1
4.1

48.4
37.3

11.1
(0.3)
(0.1)

10.7
4.1

7.0%

7.0%

6.6%

Consolidated Results of Operations

Year Ended December 31, 2013 Compared to Year Ended December 31, 2012

Net revenues increased $497.2 million, or 27.1%, to $2,332.1 million in 2013 from $1,834.9 million in

2012. Net revenues by product category are summarized below:

(In thousands)

Apparel
Footwear
Accessories

Total net sales

License and other revenues

Total net revenues

Year Ended December 31,

2013

2012

$ Change

% Change

$1,762,150
298,825
216,098

2,277,073
54,978

$1,385,350
238,955
165,835

1,790,140
44,781

$376,800
59,870
50,263

486,933
10,197

27.2%
25.1
30.3

27.2
22.8

$2,332,051

$1,834,921

$497,130

27.1%

30

Net sales increased $487.0 million, or 27.2%, to $2,277.1 million in 2013 from $1,790.1 million in 2012 as

noted in the table above. The increase in net sales primarily reflects:

•

•

•

$176.8 million, or 33.2%, increase in direct to consumer sales, which includes 18 additional retail
stores, or a 16.5% growth, since December 31, 2012, and continued growth in our ecommerce
business;

unit growth driven by increased distribution and new offerings in multiple product categories, most
significantly in our training and hunting apparel product categories, including our new UA
HEATGEAR® Sonic and UA COLDGEAR® Infrared product lines along with continued growth in our
UA Storm and Charged Cotton® platforms, and running apparel and footwear, including UA Spine;
and

increased average selling prices driven primarily from our higher priced apparel products, including
our mountain category and women’s UA Studio line.

License and other revenues increased $10.2 million, or 22.8%, to $55.0 million in 2013 from $44.8 million

in 2012. This increase in license and other revenues was primarily a result of increased distribution and continued
unit volume growth by our licensees.

Gross profit increased $257.4 million to $1,136.7 million in 2013 from $879.3 million in 2012. Gross profit
as a percentage of net revenues, or gross margin, increased 80 basis points to 48.7% in 2013 compared to 47.9%
in 2012. The increase in gross margin percentage was primarily driven by the following:

•

•

approximate 60 basis point increase driven by sales mix. The sales mix impact was primarily driven by
decreased sales mix of excess inventory through our factory house outlet stores at lower prices, along
with a lower proportion of North American wholesale footwear sales. We expect the North American
wholesale footwear proportion of sales will increase during the first half of 2014 driving a negative
sales mix impact; and

approximate 50 basis point increase driven by lower North American apparel and accessories product
input costs. We expect North American wholesale product input costs will continue to positively
impact year over year margins during the first half of 2014, but on a more limited basis.

The above increases were partially offset by the below decrease:

•

approximate 20 basis point decrease as a result of higher duty costs on certain products previously
imported, which were identified and reserved for during the third quarter of 2013. We do not expect
this negative impact will continue in 2014.

Selling, general and administrative expenses increased $201.0 million to $871.6 million in 2013 from
$670.6 million in 2012. As a percentage of net revenues, selling, general and administrative expenses increased
to 37.3% in 2013 from 36.5% in 2012. These changes were primarily attributable to the following:

• Marketing costs increased $41.1 million to $246.5 million in 2013 from $205.4 million in 2012

primarily due to increased sponsorship of collegiate and professional teams and athletes and marketing
to support our international expansion. As a percentage of net revenues, marketing costs decreased to
10.5% in 2013 from 11.2% in 2012.

•

•

Selling costs increased $63.9 million to $239.9 million in 2013 from $176.0 million in 2012. This
increase was primarily due to higher personnel and other costs incurred primarily for the continued
expansion of our direct to consumer distribution channel. As a percentage of net revenues, selling costs
increased to 10.3% in 2013 from 9.6% in 2012.

Product innovation and supply chain costs increased $50.7 million to $209.2 million in 2013 from
$158.5 million in 2012 primarily due to higher incentive compensation as well as higher personnel
costs to support our growth in net revenues. As a percentage of net revenues, product innovation and
supply chain costs increased to 9.0% in 2013 from 8.6% in 2012.

31

• Corporate services costs increased $45.3 million to $176.0 million in 2013 from $130.7 million in
2012. This increase was primarily attributable to higher incentive compensation as well as higher
corporate personnel costs necessary to support our growth. As a percentage of net revenues, corporate
services costs increased to 7.5% in 2013 from 7.1% in 2012.

Income from operations increased $56.4 million, or 27.0%, to $265.1 million in 2013 from $208.7 million in

2012. Income from operations as a percentage of net revenues remained unchanged at 11.4% in 2013 and 2012.

Interest expense, net decreased $2.3 million to $2.9 million in 2013 from $5.2 million in 2012. This
decrease was primarily due to the refinancing in December 2012 of the debt assumed in connection with the
acquisition of our corporate headquarters.

Other expense, net increased $1.1 million to $1.2 million in 2013 from $0.1 million in 2012. This increase

was due to higher net losses in 2013 on the combined foreign currency exchange rate changes on transactions
denominated in foreign currencies and our foreign currency derivative financial instruments as compared to
2012.

Provision for income taxes increased $24.0 million to $98.7 million in 2013 from $74.7 million in 2012. Our
effective tax rate was 37.8% in 2013 compared to 36.7% in 2012. Our effective tax rate for 2013 was higher than
the effective tax rate for 2012 primarily due to increased foreign investments driving a lower proportion of
foreign taxable income, along with increased non-deductible expenses, including acquisition related expenses, in
the current year.

Year Ended December 31, 2012 Compared to Year Ended December 31, 2011

Net revenues increased $362.2 million, or 24.6%, to $1,834.9 million in 2012 from $1,472.7 million in

2011. Net revenues by product category are summarized below:

(In thousands)

Apparel
Footwear
Accessories

Total net sales

License revenues

Total net revenues

Year Ended December 31,

2012

2011

$ Change

% Change

$1,385,350
238,955
165,835

1,790,140
44,781

$1,122,031
181,684
132,400

1,436,115
36,569

$263,319
57,271
33,435

354,025
8,212

23.5%
31.5
25.3

24.7
22.5

$1,834,921

$1,472,684

$362,237

24.6%

Net sales increased $354.0 million, or 24.7%, to $1,790.1 million in 2012 from $1,436.1 million in 2011 as

noted in the table above. The increase in net sales primarily reflects:

•

•

•

$134.7 million, or 33.8%, increase in direct to consumer sales, which includes 22 additional factory
house stores, or a 27.5% increase, since December 31, 2011; and

unit growth driven by increased distribution and new offerings in multiple product categories, most
significantly in our training, hunting, running, baselayer and studio apparel product categories and
running footwear category, including the launch of coldblack apparel, Armour Bra and Under Armour
scent control products and our UA Spine footwear; and

increased average selling prices due to a higher mix in the current year period of direct to consumer
sales, along with increasing sales of our higher priced products such as Fleece, our women’s UA Studio
line and UA Spine footwear.

32

License revenues increased $8.2 million, or 22.5%, to $44.8 million in 2012 from $36.6 million in 2011.
This increase in license revenues was a result of increased distribution and continued unit volume growth by our
licensees.

Gross profit increased $166.5 million to $879.3 million in 2012 from $712.8 million in 2011. Gross profit as

a percentage of net revenues, or gross margin, decreased 50 basis points to 47.9% in 2012 compared
to 48.4% in 2011. The decrease in gross margin percentage was primarily driven by the following:

•

•

approximate 35 basis point decrease driven by sales mix. The sales mix impact was partially driven by
increased sales of excess inventory through our factory house stores at lower prices, along with a larger
proportion of footwear sales, primarily due to new 2012 running styles and growth within our cleated
shoe sales; and

approximate 25 basis point decrease driven by higher inbound freight, partially due to supply chain
challenges, required to meet customer demand.

The above decreases were partially offset by the below increase:

•

approximate 20 basis point increase driven primarily by lower North American apparel product input
costs, partially offset by higher North American accessories and footwear input costs.

Selling, general and administrative expenses increased $120.5 million to $670.6 million in 2012 from
$550.1 million in 2011. As a percentage of net revenues, selling, general and administrative expenses decreased
to 36.5% in 2012 from 37.3% in 2011. These changes were primarily attributable to the following:

• Marketing costs increased $37.5 million to $205.4 million in 2012 from $167.9 million in 2011

primarily due to increased marketing campaigns for key apparel and footwear launches in 2012 and
sponsorship of collegiate and professional teams and athletes, including Tottenham Hotspur Football
Club. As a percentage of net revenues, marketing costs decreased slightly to 11.2% in 2012 from
11.4% in 2011.

•

•

Selling costs increased $37.2 million to $176.0 million in 2012 from $138.8 million in 2011. This
increase was primarily due to higher personnel and other costs incurred primarily for the continued
expansion of our direct to consumer distribution channel. As a percentage of net revenues, selling costs
increased slightly to 9.6% in 2012 from 9.4% in 2011.

Product innovation and supply chain costs increased $29.4 million to $158.5 million in 2012 from
$129.1 million in 2011 primarily due to higher distribution facilities operating and personnel costs to
support our growth in net revenues and higher personnel costs for the design and sourcing of our
expanding apparel, footwear and accessory lines. As a percentage of net revenues, product innovation
and supply chain costs decreased slightly to 8.6% in 2012 from 8.8% in 2011.

• Corporate services costs increased $16.4 million to $130.7 million in 2012 from $114.3 million

in 2011. This increase was primarily attributable to higher corporate personnel cost and information
technology initiatives necessary to support our growth. As a percentage of net revenues, corporate
services costs decreased to 7.1% in 2012 from 7.7% in 2011 primarily due to decreased corporate
personnel costs as a percentage of net revenues in 2012.

Income from operations increased $45.9 million, or 28.2%, to $208.7 million in 2012 from $162.8 million in

2011. Income from operations as a percentage of net revenues increased to 11.4% in 2012 from 11.1% in 2011.
This increase was a result of the items discussed above.

Interest expense, net increased $1.4 million to $5.2 million in 2012 from $3.8 million in 2011. This increase
was primarily due to a full year of interest on the debt related to the acquisition of our corporate headquarters in
2012 as compared to 2011.

33

Other expense, net decreased $2.0 million to $0.1 million in 2012 from $2.1 million in 2011. This decrease

was due to lower net losses in 2012 on the combined foreign currency exchange rate changes on transactions
denominated in foreign currencies and our foreign currency derivative financial instruments as compared to
2011.

Provision for income taxes increased $14.8 million to $74.7 million in 2012 from $59.9 million in 2011. Our

effective tax rate was 36.7% in 2012 compared to 38.2% in 2011, primarily due to state tax credits received in
2012.

Segment Results of Operations

The net revenues and operating income (loss) associated with our segments are summarized in the following

tables. The majority of corporate expenses within North America have not been allocated to other foreign
countries and businesses. Certain corporate services costs, previously included within North America, have been
allocated to other foreign countries and businesses. Prior period segment data has been recast within the tables to
conform to current year presentation.

Year Ended December 31, 2013 Compared to Year Ended December 31, 2012

Net revenues by segment are summarized below:

(In thousands)

2013

2012

$ Change

% Change

North America
Other foreign countries and businesses

Total net revenues

$2,193,739
138,312

$1,726,733
108,188

$467,006
30,124

$2,332,051

$1,834,921

$497,130

27.0%
27.8

27.1%

Year Ended December 31,

Net revenues in our North American operating segment increased $467.0 million to $2,193.7 million in

2013 from $1,726.7 million in 2012 primarily due to the items discussed above in the Consolidated Results of
Operations. Net revenues in other foreign countries and businesses increased by $30.1 million to $138.3 million
in 2013 from $108.2 million in 2012 primarily due to unit sales growth in our EMEA and Asia operating
segments and to distributors in our Latin American operating segment.

Operating income (loss) by segment is summarized below:

(In thousands)

North America
Other foreign countries and businesses

Year Ended December 31,

2013

2012

$ Change

% Change

$271,338
(6,240)

$200,084
8,611

$ 71,254
(14,851)

35.6%

(172.5)

Total operating income

$265,098

$208,695

$ 56,403

27.0%

Operating income in our North American operating segment increased $71.2 million to $271.3 million in

2013 from $200.1 million in 2012 primarily due to the items discussed above in the Consolidated Results of
Operations. Operating income (loss) in other foreign countries and businesses decreased by $14.8 million to
$(6.2) million in 2013 from $8.6 million in 2012 primarily due to our continued investment to support our
international expansion in our EMEA, Asia and Latin American operating segments. Investments in 2013
primarily include the opening of brand and factory house stores in China and offices and distribution facilities in
Brazil and Chile, along with higher personnel costs and incentive compensation.

34

Year Ended December 31, 2012 Compared to Year Ended December 31, 2011

Net revenues by segment are summarized below:

(In thousands)

North America
Other foreign countries

Total net revenues

Year Ended December 31,

2012

2011

$ Change

% Change

$1,726,733
108,188

$1,383,346
89,338

$343,387
18,850

$1,834,921

$1,472,684

$362,237

24.8%
21.1

24.6%

Net revenues in our North American operating segment increased $343.4 million to $1,726.7 million in

2012 from $1,383.3 million in 2011 primarily due to the items discussed above in the Consolidated Results of
Operations. Net revenues in other foreign countries increased by $18.9 million to $108.2 million in 2012 from
$89.3 million in 2011 primarily due to unit sales growth to distributors in our Latin American operating segment
and in our EMEA operating segment, as well as increased license revenues from our Japanese licensee.

Operating income by segment is summarized below:

(In thousands)

North America
Other foreign countries

Total operating income

Year Ended December 31,

2012

2011

$ Change % Change

$200,084
8,611

$150,559
12,208

$49,525
(3,597)

$208,695

$162,767

$45,928

32.9%
(29.5)

28.2%

Operating income in our North American operating segment increased $49.5 million to $200.1 million in

2012 from $150.6 million in 2011 primarily due to the items discussed above in the Consolidated Results of
Operations. Operating income in other foreign countries decreased by $3.6 million to $8.6 million in 2012 from
$12.2 million in 2011 primarily due to higher costs associated with our continued investment to support our
international expansion in our EMEA and Latin American operating segment, partially offset by unit sales
growth and increased license revenues from our Japanese licensee as discussed above.

Seasonality

Historically, we have recognized a majority of our net revenues and a significant portion of our income from
operations in the last two quarters of the year, driven primarily by increased sales volume of our products during
the fall selling season, including our higher priced cold weather products, along with a larger proportion of
higher margin direct to consumer sales. The level of our working capital generally reflects the seasonality and
growth in our business. We generally expect inventory, accounts payable and certain accrued expenses to be
higher in the second and third quarters in preparation for the fall selling season.

35

The following table sets forth certain financial information for the periods indicated. The data is prepared on

the same basis as the audited consolidated financial statements included elsewhere in this Form 10-K. All
recurring, necessary adjustments are reflected in the data below.

Quarter Ended

(In thousands)

Mar 31,
2013

Jun 30,
2013

Sep 30,
2013

Dec 31,
2013

Mar 31,
2012

Jun 30,
2012

Sep 30,
2012

Dec 31,
2012

Net revenues
Gross profit
Marketing SG&A expenses
Other SG&A expenses
Income from operations

$471,608
216,551
62,841
140,218
13,492

$454,541
219,631
48,952
138,369
32,310

$723,146
350,135
74,175
155,131
120,829

$682,756
350,353
60,521
191,365
98,467

$384,389
175,204
44,167
106,634
24,403

$369,473
169,467
46,651
111,096
11,720

$575,196
280,391
65,629
123,782
90,980

$505,863
254,235
48,929
123,714
81,592

(As a percentage of annual totals)
Net revenues
Gross profit
Marketing SG&A expenses
Other SG&A expenses
Income from operations

20.2%
19.1%
25.4%
22.4%
5.1%

19.5%
19.3%
19.9%
22.2%
12.2%

31.0%
30.8%
30.1%
24.8%
45.6%

29.3%
30.8%
24.6%
30.6%
37.1%

20.9%
19.9%
21.5%
22.9%
11.7%

20.1%
19.3%
22.7%
23.9%
5.6%

31.4%
31.9%
32.0%
26.6%
43.6%

27.6%
28.9%
23.8%
26.6%
39.1%

Financial Position, Capital Resources and Liquidity

Our cash requirements have principally been for working capital and capital expenditures. We fund our
working capital, primarily inventory, and capital investments from cash flows from operating activities, cash and
cash equivalents on hand and borrowings available under our credit and long term debt facilities. Our working
capital requirements generally reflect the seasonality and growth in our business as we recognize the majority of
our net revenues in the back half of the year. Our capital investments have included expanding our in-store
fixture and branded concept shop program, improvements and expansion of our distribution and corporate
facilities to support our growth, leasehold improvements to our new brand and factory house stores, and
investment and improvements in information technology systems.

Our inventory strategy is focused on continuing to meet consumer demand while improving our inventory
efficiency over the long term by putting systems and processes in place to improve our inventory management.
These systems and processes are designed to improve our forecasting and supply planning capabilities. In
addition to systems and processes, key areas of focus that we believe will enhance inventory performance are
added discipline around the purchasing of product, production lead time reduction, and better planning and
execution in selling of excess inventory through our factory house stores and other liquidation channels.

In December 2013, we completed the acquisition of MapMyFitness. The purchase price was initially funded

through $50.0 million cash on hand and $100.0 million borrowings available under our existing credit facility.

We believe our cash and cash equivalents on hand, cash from operations and borrowings available to us
under our credit and long term debt facilities are adequate to meet our liquidity needs and capital expenditure
requirements for at least the next twelve months. We continue to evaluate longer term funding options for our
acquisition of MapMyFitness, as well as potential sources of liquidity to support future growth needs. Although
we believe we have adequate sources of liquidity over the long term, an economic recession or a slow recovery
could adversely affect our business and liquidity (refer to the “Risk Factors” section included in Item 1A). In
addition, instability in or tightening of the capital markets could adversely affect our ability to obtain additional
capital to grow our business and will affect the cost and terms of such capital.

36

Cash Flows

The following table presents the major components of net cash flows used in and provided by operating,

investing and financing activities for the periods presented:

(In thousands)

Net cash provided by (used in):
Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash and cash

Year Ended December 31,

2013

2012

2011

$ 120,070
(238,102)
126,795

$199,761
(46,931)
12,297

$ 15,218
(89,436)
45,807

equivalents

(3,115)

1,330

(75)

Net increase (decrease) in cash and cash equivalents

$

5,648

$166,457

$(28,486)

Operating Activities

Operating activities consist primarily of net income adjusted for certain non-cash items. Adjustments to net

income for non-cash items include depreciation and amortization, unrealized foreign currency exchange rate
gains and losses, losses on disposals of property and equipment, stock-based compensation, deferred income
taxes and changes in reserves and allowances. In addition, operating cash flows include the effect of changes in
operating assets and liabilities, principally inventories, accounts receivable, income taxes payable and receivable,
prepaid expenses and other assets, accounts payable and accrued expenses.

Cash provided by operating activities decreased $79.7 million to $120.1 million in 2013 from $199.8
million in 2012. The decrease in cash provided by operating activities was due to decreased net cash flows from
operating assets and liabilities of $142.4 million, partially offset by an increase in net income of $33.6 million
and adjustments to net income for non-cash items, which increased $29.1 million year over year. The increase in
net cash flows related to changes in operating assets and liabilities period over period was primarily driven by the
following:

•

an increase in inventory investments of $161.6 million. Inventory grew in 2013 at a rate higher than
revenue growth primarily due to supplier delivery challenges experienced in the prior year period, early
deliveries of product in the current period to manage supplier capacity and improve fill rates, along
with incremental inventory investments to support our growing international and direct to consumer
businesses.

This increase was also partially offset by:

•

a larger increase in accrued expenses and other liabilities of $34.5 million in 2013 as compared to
2012, primarily due to higher accruals for our performance incentive plan as compared to the prior
period.

Adjustments to net income for non-cash items increased in 2013 as compared to 2012 primarily due to an
increase in stock-based compensation and higher depreciation and amortization in 2013 as compared to 2012.

Cash provided by operating activities increased $184.6 million to $199.8 million in 2012 from $15.2 million
in 2011. The increase in cash provided by operating activities was due to increased net cash flows from operating
assets and liabilities of $155.0 million and an increase in net income of $32.0 million, partially offset by
adjustments to net income for non-cash items which decreased $2.4 million year over year. The increase in net
cash flows related to changes in operating assets and liabilities period over period was primarily driven by the
following:

•

a decrease in inventory investments of $119.3 million primarily driven by success around our inventory
management initiatives, along with delays in product receipts due to certain supplier challenges; and

37

•

a larger decrease in prepaid expenses and other assets of $38.6 million in 2012 as compared to 2011,
primarily due to income taxes paid during 2011 related to our tax planning strategies currently being
recognized in income tax expense and timing of payments for our marketing investments.

Adjustments to net income for non-cash items decreased in 2012 as compared to 2011 primarily due to an

increase in deferred taxes in 2012 as compared to a decrease in deferred taxes in 2011.

Investing Activities

Cash used in investing activities increased $191.2 million to $238.1 million in 2013 from $46.9 million in

2012. This increase in cash used in investing activities was primarily related to the purchase of MapMyFitness in
December 2013 and increased capital expenditures to improve and expand our offices and distribution facilities,
along with brand and factory house openings and expansions in 2013, as compared to 2012.

Cash used in investing activities decreased $42.5 million to $46.9 million in 2012 from $89.4 million in
2011. This decrease in cash used in investing activities was primarily due to the acquisition of our corporate
headquarters in 2011. In addition, in connection with the assumed loan for the acquisition of our corporate
headquarters, we were required to set aside $5.0 million in restricted cash. This cash became unrestricted upon
repayment of the assumed loan in December 2012.

Total capital expenditures were $91.6 million, $62.8 million and $115.4 million in 2013, 2012 and 2011,
respectively, which includes the acquisition of our corporate headquarters and other related expenditures in 2011.
Capital expenditures for 2014 are expected to be in the range of $140 million to $150 million, primarily driven
by incremental investments to support our direct to consumer and international businesses and further develop
and expand our global office footprint.

Financing Activities

Cash provided by financing activities increased $114.5 million to $126.8 million in 2013 from $12.3 million

in 2012. This increase was primarily due to $100.0 million borrowed under our revolving credit facility to
partially fund the acquisition of MapMyFitness.

Cash provided by financing activities decreased $33.5 million to $12.3 million in 2012 from $45.8 million

in 2011. This decrease was primarily due to the repayment of the loan assumed in connection with the acquisition
of our corporate headquarters in 2011 and the repayment of the term loan under the credit facility, partially offset
by the $50.0 million loan borrowed in December 2012.

Credit Facility

The Company has a credit facility with certain lending institutions. The credit facility has a term of four

years through March 2015 and provides for a committed revolving credit line of up to $300.0 million. The
commitment amount under the revolving credit facility may be increased by an additional $50.0 million, subject
to certain conditions and approvals as set forth in the credit agreement.

The credit facility may be used for working capital and general corporate purposes and is secured by a first

priority lien on substantially all of our assets and the assets of certain of our domestic subsidiaries (other than
trademarks and the land and buildings comprising our corporate headquarters) and by a pledge of the equity
interests of certain of our domestic subsidiaries and 65% of the equity interests of certain of our foreign
subsidiaries. Up to $5.0 million of the facility may be used to support letters of credit, of which none were
outstanding as of December 31, 2013. We are required to maintain a certain leverage ratio and interest coverage
ratio as set forth in the credit agreement. As of December 31, 2013, we were in compliance with these ratios. The
credit agreement also provides the lenders with the ability to reduce the borrowing base, even if we are in
compliance with all conditions of the credit agreement, upon a material adverse change to the business,
properties, assets, financial condition or results of operations. The credit agreement contains a number of

38

restrictions that limit our ability, among other things, and subject to certain limited exceptions, to incur additional
indebtedness, pledge our assets as security, guaranty obligations of third parties, make investments, undergo a
merger or consolidation, dispose of assets, or materially change our line of business. In addition, the credit
agreement includes a cross default provision whereby an event of default under other debt obligations, as defined
in the credit agreement, will be considered an event of default under the credit agreement.

Borrowings under the credit facility bear interest based on the daily balance outstanding at LIBOR (with no

rate floor) plus an applicable margin (varying from 1.25% to 1.75%) or, in certain cases a base rate (based on a
certain lending institution’s Prime Rate or as otherwise specified in the credit agreement, with no rate floor) plus
an applicable margin (varying from 0.25% to 0.75%). The credit facility also carries a commitment fee equal to
the unused borrowings multiplied by an applicable margin (varying from 0.25% to 0.35%). The applicable
margins are calculated quarterly and vary based on our leverage ratio as set forth in the credit agreement.

During the three months ended December 31, 2013, we borrowed $100.0 million under the revolving credit

facility to partially fund the acquisition of MapMyFitness. The interest rate under the revolving credit facility
was 1.5% during the three months ended December 31, 2013. No balance was outstanding under the revolving
credit facility as of December 31, 2012.

Long Term Debt

We have long term debt agreements with various lenders to finance the acquisition or lease of qualifying
capital investments. Loans under these agreements are collateralized by a first lien on the related assets acquired.
As these agreements are not committed facilities, each advance is subject to approval by the lenders.
Additionally, these agreements include a cross default provision whereby an event of default under other debt
obligations, including our credit facility, will be considered an event of default under these agreements. These
agreements require a prepayment fee if we pay outstanding amounts ahead of the scheduled terms. The terms of
the credit facility limit the total amount of additional financing under these agreements to $40.0 million, of which
$18.0 million was available for additional financing as of December 31, 2013. At December 31, 2013 and 2012,
the outstanding principal balance under these agreements was $4.9 million and $11.9 million, respectively.
Currently, advances under these agreements bear interest rates which are fixed at the time of each advance. The
weighted average interest rates on outstanding borrowings were 3.3%, 3.7% and 3.5% for the years ended
December 31, 2013, 2012 and 2011, respectively.

In July 2011, in connection with the acquisition of our corporate headquarters, we assumed a $38.6 million

nonrecourse loan secured by a mortgage on the acquired property. The assumed loan had an original term of
approximately 10 years with a scheduled maturity date of March 2013. The loan included a balloon payment of
$37.3 million due at maturity. The assumed loan was nonrecourse with the lender’s remedies for
non-performance limited to action against the acquired property and certain required reserves and a cash
collateral account, except for nonrecourse carve outs related to fraud, breaches of certain representations,
warranties or covenants, including those related to environmental matters, and other standard carve outs for a
loan of this type. The loan required certain minimum cash flows and financial results from the property, and if
those requirements were not met, additional reserves may have been required. The assumed loan required prior
approval of the lender for certain matters related to the property, including material leases, changes to property
management, transfers of any part of the property and material alterations to the property. The loan had an
interest rate of 6.73%.

In December 2012, we repaid the remaining balance of the assumed nonrecourse loan of $37.7 million and

entered into a $50.0 million recourse loan collateralized by the land, buildings and tenant improvements
comprising our corporate headquarters. The loan has a seven year term and maturity date of December 2019. The
loan bears interest at one month LIBOR plus a margin of 1.50%, and allows for prepayment without penalty. We
are required to maintain the same leverage ratio and interest coverage ratio as set forth in our credit facility. As of
December 31, 2013, we were in compliance with these ratios. The loan contains a number of restrictions that
limit our ability, among other things, and subject to certain limited exceptions, to incur additional indebtedness,

39

pledge our assets as a security, guaranty obligations of third parties, make investments, undergo a merger or
consolidation, dispose of assets, or materially change our line of business. The loan requires prior approval of the
lender for certain matters related to the property, including transfers of any interest in the property. In addition,
the loan includes a cross default provision similar to the cross default provision in the credit facility discussed
above. As of December 31, 2013 and 2012, the outstanding balance on the loan was $48.0 million and $50.0
million, respectively. The weighted average interest rate on the loan was 1.7% for the years ended December 31,
2013 and 2012.

We monitor the financial health and stability of the lenders under the revolving credit and long term debt
facilities, however during any period of significant instability in the credit markets lenders could be negatively
impacted in their ability to perform under these facilities.

Acquisitions

MapMyFitness

On December 6, 2013, we acquired 100% of the outstanding equity of MapMyFitness, Inc., a digital
connected fitness platform, for $150.0 million in cash, subject to adjustment for final working capital. The
purchase price was financed through $100.0 million in debt under our existing revolving credit facility and cash
on hand. Through this acquisition, we expect to engage and grow the acquired connected fitness community,
while also increasing awareness and sales of our existing product offerings through our North American
wholesale and direct to consumer channels.

Corporate Headquarters

In July 2011, we acquired approximately 400 thousand square feet of office space comprising our corporate

headquarters for $60.5 million. The acquisition included land, buildings, tenant improvements and third party
lease-related intangible assets. As of December 31, 2013, 116 thousand square feet of the 400 thousand square
feet acquired was leased to third party tenants with remaining lease terms ranging from 1 month to 12.5 years.
We intend to occupy additional space as it becomes available.

Contractual Commitments and Contingencies

We lease warehouse space, office facilities, space for our brand and factory house stores and certain
equipment under non-cancelable operating and capital leases. The leases expire at various dates through 2028,
excluding extensions at our option, and contain various provisions for rental adjustments. In addition, this table
includes executed lease agreements for brand and factory house stores that we did not yet occupy as of
December 31, 2013. The operating leases generally contain renewal provisions for varying periods of time. Our
significant contractual obligations and commitments as of December 31, 2013 as well as significant agreements
entered into during the period after December 31, 2013 through the date of this report are summarized in the
following table:

(in thousands)

Contractual obligations
Long term debt obligations (1)
Operating lease obligations (2)
Product purchase obligations (3)
Sponsorships and other (4)

Total

Payments Due by Period

Total

Less Than
1 Year

1 to 3 Years

3 to 5 Years

More Than
5 Years

$

52,923
323,924
703,447
272,689

$

4,972
44,292
703,447
80,875

$ 5,951
81,424
—
94,572

$

4,000
61,879
—
46,546

$ 38,000
136,329

—
50,696

$1,352,983

$833,586

$181,947

$112,425

$225,025

(1) Excludes $100.0 borrowings under the revolving credit facility, expected to be repaid in less than a year and

a total of $0.1 million of fixed interest payments on long term debt obligations.

40

(2)

Includes the minimum payments for operating lease obligations. The operating lease obligations do not
include any contingent rent expense we may incur at our brand and factory house stores based on future
sales above a specified minimum or payments made for maintenance, insurance and real estate taxes.
Contingent rent expense was $7.8 million for the year ended December 31, 2013.

(3) We generally place orders with our manufacturers at least three to four months in advance of expected

(4)

future sales. The amounts listed for product purchase obligations primarily represent our open production
purchase orders with our manufacturers for our apparel, footwear and accessories, including expected
inbound freight, duties and other costs. These open purchase orders specify fixed or minimum quantities of
products at determinable prices. The product purchase obligations also includes fabric commitments with
our suppliers, which secure a portion of our material needs for future seasons. The reported amounts exclude
product purchase liabilities included in accounts payable as of December 31, 2013.
Includes sponsorships with professional teams, professional leagues, colleges and universities, individual
athletes, athletic events and other marketing commitments in order to promote our brand. Some of these
sponsorship agreements provide for additional performance incentives and product supply obligations. It is
not possible to determine how much we will spend on product supply obligations on an annual basis as
contracts generally do not stipulate specific cash amounts to be spent on products. The amount of product
provided to these sponsorships depends on many factors including general playing conditions, the number of
sporting events in which they participate and our decisions regarding product and marketing initiatives. In
addition, it is not possible to determine the performance incentive amounts we may be required to pay under
these agreements as they are primarily subject to certain performance based and other variables. The
amounts listed above are the fixed minimum amounts required to be paid under these agreements.

The table above excludes a liability of $24.1 million for uncertain tax positions, including the related

interest and penalties, recorded in accordance with applicable accounting guidance, as we are unable to
reasonably estimate the timing of settlement. Refer to Note 10 to the Consolidated Financial Statements for a
further discussion of our uncertain tax positions.

Off-Balance Sheet Arrangements

In connection with various contracts and agreements, we have agreed to indemnify counterparties against
certain third party claims relating to the infringement of intellectual property rights and other items. Generally,
such indemnification obligations do not apply in situations in which our counterparties are grossly negligent,
engage in willful misconduct, or act in bad faith. Based on our historical experience and the estimated probability
of future loss, we have determined the fair value of such indemnifications is not material to our financial position
or results of operations.

Critical Accounting Policies and Estimates

Our consolidated financial statements have been prepared in accordance with accounting principles
generally accepted in the United States of America. To prepare these financial statements, we must make
estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as
the disclosures of contingent assets and liabilities. Actual results could be significantly different from these
estimates. We believe the following discussion addresses the critical accounting policies that are necessary to
understand and evaluate our reported financial results.

Revenue Recognition

Net revenues consist of both net sales and license and other revenues. Net sales are recognized upon transfer

of ownership, including passage of title to the customer and transfer of risk of loss related to those goods.
Transfer of title and risk of loss are based upon shipment under free on board shipping point for most goods or
upon receipt by the customer depending on the country of the sale and the agreement with the customer. In some
instances, transfer of title and risk of loss take place at the point of sale, for example at our brand and factory
house stores. We may also ship product directly from our supplier to the customer and recognize revenue when

41

the product is delivered to and accepted by the customer. License and other revenues are primarily recognized
based upon shipment of licensed products sold by our licensees. Sales taxes imposed on our revenues from
product sales are presented on a net basis on the consolidated statements of income and therefore do not impact
net revenues or costs of goods sold.

We record reductions to revenue for estimated customer returns, allowances, markdowns and discounts. We
base our estimates on historical rates of customer returns and allowances as well as the specific identification of
outstanding returns, markdowns and allowances that have not yet been received by us. The actual amount of
customer returns and allowances, which is inherently uncertain, may differ from our estimates. If we determine
that actual or expected returns or allowances are significantly higher or lower than the reserves we established,
we would record a reduction or increase, as appropriate, to net sales in the period in which we make such a
determination. Provisions for customer specific discounts are based on contractual obligations with certain major
customers. Reserves for returns, allowances, markdowns and discounts are recorded as an offset to accounts
receivable as settlements are made through offsets to outstanding customer invoices. As of December 31, 2013
and 2012, there were $43.8 million and $40.7 million, respectively, in reserves for customer returns, allowances,
markdowns and discounts.

Allowance for Doubtful Accounts

We make ongoing estimates relating to the collectability of accounts receivable and maintain an allowance
for estimated losses resulting from the inability of our customers to make required payments. In determining the
amount of the reserve, we consider historical levels of credit losses and significant economic developments
within the retail environment that could impact the ability of our customers to pay outstanding balances and
make judgments about the creditworthiness of significant customers based on ongoing credit evaluations.
Because we cannot predict future changes in the financial stability of our customers, actual future losses from
uncollectible accounts may differ from estimates. If the financial condition of customers were to deteriorate,
resulting in their inability to make payments, a larger reserve might be required. In the event we determine a
smaller or larger reserve is appropriate, we would record a benefit or charge to selling, general and administrative
expense in the period in which such a determination was made. As of December 31, 2013 and 2012, the
allowance for doubtful accounts was $2.9 million and $3.3 million, respectively.

Inventory Valuation and Reserves

We value our inventory at standard cost which approximates landed cost, using the first-in, first-out method

of cost determination. Market value is estimated based upon assumptions made about future demand and retail
market conditions. If we determine that the estimated market value of our inventory is less than the carrying
value of such inventory, we record a charge to cost of goods sold to reflect the lower of cost or market. If actual
market conditions are less favorable than those we projected, further adjustments may be required that would
increase the cost of goods sold in the period in which such a determination was made.

Goodwill, Intangible Assets and Long-Lived Assets

Goodwill and intangible assets are recorded at their estimated fair values at the date of acquisition and are

allocated to the reporting units that are expected to receive the related benefits. Goodwill and indefinite lived
intangible assets are not amortized and are required to be tested for impairment at least annually or sooner
whenever events or changes in circumstances indicate that the assets may be impaired. In conducting an annual
impairment test, we first review qualitative factors to determine whether it is more likely than not that the fair
value of the reporting unit is less than its carrying amount. If factors indicate that is the case, we perform a
quantitative assessment over relevant reporting units, analyzing the expected present value of future cash flows
and quantifies the amount of impairment, if any. We perform our annual impairment tests in the fourth quarter of
each fiscal year.

42

We continually evaluate whether events and circumstances have occurred that indicate the remaining

estimated useful life of long-lived assets may warrant revision or that the remaining balance may not be
recoverable. These factors may include a significant deterioration of operating results, changes in business plans,
or changes in anticipated cash flows. When factors indicate that an asset should be evaluated for possible
impairment, we review long-lived assets to assess recoverability from future operations using undiscounted cash
flows. If future undiscounted cash flows are less than the carrying value, an impairment is recognized in earnings
to the extent that the carrying value exceeds fair value.

No material impairments were recorded related to goodwill, intangible assets or long-lived assets during the

years ended December 31, 2013, 2012 and 2011.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred income tax assets and
liabilities are established for temporary differences between the financial reporting basis and the tax basis of our
assets and liabilities at tax rates expected to be in effect when such assets or liabilities are realized or settled.
Deferred income tax assets are reduced by valuation allowances when necessary.

Assessing whether deferred tax assets are realizable requires significant judgment. We consider all available

positive and negative evidence, including historical operating performance and expectations of future operating
performance. The ultimate realization of deferred tax assets is often dependent upon future taxable income and
therefore can be uncertain. To the extent we believe it is more likely than not that all or some portion of the asset
will not be realized, valuation allowances are established against our deferred tax assets, which increase income
tax expense in the period when such a determination is made.

Income taxes include the largest amount of tax benefit for an uncertain tax position that is more likely than
not to be sustained upon audit based on the technical merits of the tax position. Settlements with tax authorities,
the expiration of statutes of limitations for particular tax positions, or obtaining new information on particular tax
positions may cause a change to the effective tax rate. We recognize accrued interest and penalties related to
unrecognized tax benefits in the provision for income taxes on the consolidated statements of income.

Stock-Based Compensation

We account for stock-based compensation in accordance with accounting guidance that requires all

stock-based compensation awards granted to employees and directors to be measured at fair value and recognized
as an expense in the financial statements. As of December 31, 2013, we had $20.0 million of unrecognized
compensation expense expected to be recognized over a weighted average period of 1.2 years. This unrecognized
compensation expense does not include any expense related to performance-based restricted stock units for
which the performance targets have not been achieved as of December 31, 2013.

Determining the appropriate fair value model and calculating the fair value of stock-based compensation

awards require the input of highly subjective assumptions, including the expected life of the stock-based
compensation awards, stock price volatility and estimated forfeiture rates. We use the Black-Scholes
option-pricing model to determine the fair value of stock option awards. The assumptions used in calculating the
fair value of stock-based compensation awards represent management’s best estimates, but the estimates involve
inherent uncertainties and the application of management judgment. In addition, compensation expense for
performance-based awards is recorded over the related service period when achievement of the performance
targets are deemed probable, which requires management judgment. For example, the achievement of certain
operating income targets related to the performance-based restricted stock units granted in 2012 and 2013 were
not deemed probable as of December 31, 2013. Additional stock-based compensation of up to $5.6 million would
have been recorded in 2013 for these performance-based restricted stock units had the full achievement of all

43

operating targets been deemed probable. As a result, if factors change and we use different assumptions, our
stock-based compensation expense could be materially different in the future. Refer to Note 2 and Note 12 to the
Consolidated Financial Statements for a further discussion on stock-based compensation.

Recently Issued Accounting Standards

In July 2013, the Financial Accounting Standards Board (“FASB”) issued an Accounting Standards Update
which requires that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented
in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar
tax loss, or a tax credit carryforward, with certain exceptions. This guidance is effective for annual and interim
reporting periods beginning after December 15, 2013, with early adoption permitted. We believe the adoption of
this pronouncement will not have a material impact on our consolidated financial statements.

Recently Adopted Accounting Standards

In February 2013, the FASB issued an Accounting Standards Update which requires companies to present
either in a single note or parenthetically on the face of the financial statements, the effect of significant amounts
reclassified from each component of accumulated other comprehensive income based on its source and the
income statement line items affected by the reclassification. This guidance is effective for annual and interim
reporting periods beginning after December 15, 2012. The adoption of this pronouncement did not have a
material impact on our consolidated financial statements.

In July 2012, the FASB issued an Accounting Standards Update which allows companies to assess
qualitative factors to determine the likelihood of indefinite-lived intangible asset impairment and whether it is
necessary to perform the quantitative impairment test currently required. This guidance is effective for annual
and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption
permitted. The adoption of this pronouncement did not have an impact on our consolidated financial statements.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Foreign Currency Risk

We currently generate a majority of our consolidated net revenues in the United States, and the reporting
currency for our consolidated financial statements is the U.S. dollar. As our net revenues and certain expenses
generated outside of the United States increase, our results of operations could be adversely impacted by changes
in foreign currency exchange rates. For example, as we recognize foreign revenues in local foreign currencies
and if the U.S. dollar strengthens, it could have a negative impact on our foreign revenues upon translation of
those results into the U.S. dollar upon consolidation of our financial statements. In addition, we are exposed to
gains and losses resulting from fluctuations in foreign currency exchange rates on transactions generated by our
foreign subsidiaries in currencies other than their local currencies. These gains and losses are primarily driven by
intercompany transactions. These exposures are included in other expense, net on the consolidated statements of
income.

From time to time, we may elect to use foreign currency forward contracts to reduce the risk from exchange
rate fluctuations primarily on intercompany transactions and projected inventory purchases for our international
subsidiaries. We do not enter into derivative financial instruments for speculative or trading purposes.

As of December 31, 2013, the aggregate notional value of our outstanding foreign currency forward

contracts was $20.6 million, which was comprised of Canadian Dollar/U.S. Dollar, Euro/U.S. Dollar, and Pound
Sterling/Euro currency pairs with contract maturities of 1 month. The foreign currency forward contracts
outstanding as of December 31, 2013 have weighted average contractual forward foreign currency exchange rates
of 1.07 CAD per $1.00, €0.73 per $1.00, and £0.83 per €1.00. The foreign currency forward contracts are not
designated as cash flow hedges, and accordingly, changes in their fair value are recorded in earnings. The fair
values of the Company’s foreign currency forward contracts were assets of $12.1 thousand and $4.8 thousand as
of December 31, 2013 and 2012, respectively, and were included in prepaid expenses and other current assets on

44

the consolidated balance sheet. Refer to Note 9 to the Consolidated Financial Statements for a discussion of the
fair value measurements. Included in other expense, net were the following amounts related to changes in foreign
currency exchange rates and derivative foreign currency forward contracts:

(In thousands)

Unrealized foreign currency exchange rate gains (losses)
Realized foreign currency exchange rate gains (losses)
Unrealized derivative gains (losses)
Realized derivative gains (losses)

Year Ended December 31,

2013

2012

2011

$(1,905)
477
13
243

$ 2,464
(182)
675
(3,030)

$(4,027)
298
(31)
1,696

We enter into foreign currency forward contracts with major financial institutions with investment grade credit

ratings and are exposed to credit losses in the event of non-performance by these financial institutions. This credit
risk is generally limited to the unrealized gains in the foreign currency forward contracts. However, we monitor the
credit quality of these financial institutions and consider the risk of counterparty default to be minimal. Although we
have entered into foreign currency forward contracts to minimize some of the impact of foreign currency exchange
rate fluctuations on future cash flows, we cannot be assured that foreign currency exchange rate fluctuations will not
have a material adverse impact on our financial condition and results of operations.

Interest Rate Risk

In order to maintain liquidity and fund business operations, we enter into long term debt arrangements with

various lenders which bear a range of fixed and variable rates of interest. The nature and amount of our long-term
debt can be expected to vary as a result of future business requirements, market conditions and other factors. We
may elect to enter into interest rate swap contracts to reduce the impact associated with interest rate fluctuations.
In December 2012, we began utilizing an interest rate swap contract to convert a portion of variable rate debt
under the $50.0 million loan to fixed rate debt. The contract pays fixed and receives variable rates of interest
based on one-month LIBOR and has a maturity date of December 2019. The interest rate swap contract is
accounted for as a cash flow hedge and accordingly, the effective portion of the changes in fair value are
recorded in other comprehensive income and reclassified into interest expense over the life of the underlying debt
obligation.

As of December 31, 2013, the notional value of our outstanding interest rate swap contract was $25.0

million. During the years ended December 31, 2013 and 2012, we recorded a $317.6 thousand and $21.1
thousand increase in interest expense, respectively, representing the effective portion of the contract reclassified
from accumulated other comprehensive income. The fair value of the interest rate swap contract was an asset of
$1.1 million as of December 31, 2013, and was included in other long term assets on the consolidated balance
sheet. The fair value of the interest rate swap contract was a liability of $0.1 million as of December 31, 2012,
and was included in other long term liabilities on the consolidated balance sheet.

Credit Risk

We are exposed to credit risk primarily on our accounts receivable. We provide credit to customers in the
ordinary course of business and perform ongoing credit evaluations. We believe that our exposure to concentrations
of credit risk with respect to trade receivables is largely mitigated by our customer base. We believe that our
allowance for doubtful accounts is sufficient to cover customer credit risks as of December 31, 2013.

Inflation

Inflationary factors such as increases in the cost of our product and overhead costs may adversely affect our
operating results. Although we do not believe that inflation has had a material impact on our financial position or
results of operations in recent periods, a high rate of inflation in the future may have an adverse effect on our
ability to maintain current levels of gross margin and selling, general and administrative expenses as a percentage
of net revenues if the selling prices of our products do not increase with these increased costs.

45

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Report of Management on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial

reporting for the Company. We conducted an evaluation of the effectiveness of our internal control over financial
reporting based on the framework in Internal Control—Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO) in 1992. This evaluation included review of the
documentation of controls, evaluation of the design effectiveness of controls, testing of the operating
effectiveness of controls and a conclusion on this evaluation. Based on our evaluation, we have concluded that
our internal control over financial reporting was effective as of December 31, 2013.

The effectiveness of our internal control over financial reporting as of December 31, 2013, has been audited

by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report
which appears herein.

/S/ KEVIN A. PLANK
Kevin A. Plank

/S/ BRAD DICKERSON
Brad Dickerson

Dated: February 21, 2014

Chairman of the Board of Directors and Chief Executive

Officer

Chief Financial Officer

46

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Stockholders of Under Armour, Inc.

In our opinion, the consolidated financial statements listed in the index appearing under Item 15(a)(1)
present fairly, in all material respects, the financial position of Under Armour, Inc. and its subsidiaries (the
“Company”) at December 31, 2013 and December 31, 2012, and the results of their operations and their cash
flows for each of the three years in the period ended December 31, 2013 in conformity with accounting principles
generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule
listed in the index appearing under Item 15(a)(2) presents fairly, in all material respects, the information set forth
therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the
Company maintained, in all material respects, effective internal control over financial reporting as of
December 31, 2013, based on criteria established in Internal Control—Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (COSO) in 1992. The Company’s
management is responsible for these financial statements and financial statement schedule, for maintaining
effective internal control over financial reporting and for its assessment of the effectiveness of internal control
over financial reporting, included in the accompanying Report of Management on Internal Control Over
Financial Reporting. Our responsibility is to express opinions on these financial statements, on the financial
statement schedule, and on the Company’s internal control over financial reporting based on our integrated
audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audits to obtain reasonable
assurance about whether the financial statements are free of material misstatement and whether effective internal
control over financial reporting was maintained in all material respects. Our audits of the financial statements
included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, and evaluating the
overall financial statement presentation. Our audit of internal control over financial reporting included obtaining
an understanding of internal control over financial reporting, assessing the risk that a material weakness exists,
and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk.
Our audits also included performing such other procedures as we considered necessary in the circumstances. We
believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

Baltimore, Maryland
February 21, 2014

47

Under Armour, Inc. and Subsidiaries

Consolidated Balance Sheets
(In thousands, except share data)

Assets
Current assets

Cash and cash equivalents
Accounts receivable, net
Inventories
Prepaid expenses and other current assets
Deferred income taxes

Total current assets
Property and equipment, net
Goodwill
Intangible assets, net
Deferred income taxes
Other long term assets

Total assets

Liabilities and Stockholders’ Equity
Current liabilities

Revolving credit facility
Accounts payable
Accrued expenses
Current maturities of long term debt
Other current liabilities

Total current liabilities
Long term debt, net of current maturities
Other long term liabilities

Total liabilities

Commitments and contingencies (see Note 7)
Stockholders’ equity

Class A Common Stock, $0.0003 1/3 par value; 200,000,000 shares authorized

as of December 31, 2013 and 2012; 85,814,354 shares issued and outstanding
as of December 31, 2013 and 83,461,106 shares issued and outstanding as of
December 31, 2012.

Class B Convertible Common Stock, $0.0003 1/3 par value; 20,000,000

sharesauthorized, issued and outstanding as of December 31, 2013 and
21,300,000shares authorized, issued and outstanding as of December 31,
2012.

Additional paid-in capital
Retained earnings
Accumulated other comprehensive income

Total stockholders’ equity

Total liabilities and stockholders’ equity

See accompanying notes.

48

December 31,
2013

December 31,
2012

$ 347,489
209,952
469,006
63,987
38,377

1,128,811
223,952
122,244
24,097
31,094
47,543

$ 341,841
175,524
319,286
43,896
23,051

903,598
180,850

—
4,483
22,606
45,546

$1,577,741

$1,157,083

$ 100,000
165,456
133,729
4,972
22,473

426,630
47,951
49,806

524,387

$

—
143,689
85,077
9,132
14,330

252,228
52,757
35,176

340,161

28

28

7
397,283
653,842
2,194

1,053,354

7
321,338
493,181
2,368

816,922

$1,577,741

$1,157,083

Under Armour, Inc. and Subsidiaries

Consolidated Statements of Income
(In thousands, except per share amounts)

Net revenues
Cost of goods sold

Gross profit

Selling, general and administrative expenses

Income from operations

Interest expense, net
Other expense, net

Income before income taxes

Provision for income taxes

Net income

Net income available per common share
Basic
Diluted

Weighted average common shares outstanding
Basic
Diluted

Year Ended December 31,

2013

2012

2011

$2,332,051
1,195,381

$1,834,921
955,624

$1,472,684
759,848

1,136,670
871,572

265,098
(2,933)
(1,172)

260,993
98,663

879,297
670,602

208,695
(5,183)
(73)

203,439
74,661

$ 162,330

$ 128,778

$
$

1.54
1.50

$
$

1.23
1.21

712,836
550,069

162,767
(3,841)
(2,064)

156,862
59,943

96,919

0.94
0.92

$

$
$

105,348
107,979

104,343
106,380

103,140
105,052

See accompanying notes.

49

Under Armour, Inc. and Subsidiaries

Consolidated Statements of Comprehensive Income
(In thousands)

Net income
Other comprehensive income (loss):

Foreign currency translation adjustment
Unrealized gain (loss) on cash flow hedge, net of tax of $ 505 and $ 58 for

the year ended December 31, 2013 and 2012, respectively

Total other comprehensive income (loss)

Comprehensive income

Year Ended December 31,

2013

2012

2011

$162,330

$128,778

$96,919

(897)

723

(174)

423

(83)

340

(13)

—

(13)

$162,156

$129,118

$96,906

See accompanying notes.

50

Under Armour, Inc. and Subsidiaries

Consolidated Statements of Stockholders’ Equity
(In thousands)

Balance as of December 31, 2010
Exercise of stock options
Shares withheld in consideration of employee tax

obligations relative to stock-based compensation
arrangements

Issuance of Class A Common Stock, net of

forfeitures

Class B Convertible Common Stock converted to

Class A Common Stock

Stock-based compensation expense
Net excess tax benefits from stock-based

compensation arrangements

Comprehensive income

Balance as of December 31, 2011
Exercise of stock options
Shares withheld in consideration of employee tax

obligations relative to stock-based compensation
arrangements

Issuance of Class A Common Stock, net of

forfeitures

Class B Convertible Common Stock converted to

Class A Common Stock

Stock-based compensation expense
Net excess tax benefits from stock-based

compensation arrangements

Comprehensive income

Balance as of December 31, 2012
Exercise of stock options
Shares withheld in consideration of employee tax

obligations relative to stock-based compensation
arrangements

Issuance of Class A Common Stock, net of

forfeitures

Class B Convertible Common Stock converted to

Class A Common Stock

Stock-based compensation expense
Net excess tax benefits from stock-based

compensation arrangements
Comprehensive income (loss)

Class A
Common Stock

Class B
Convertible
Common Stock

Shares Amount Shares Amount

Additional
Paid-In
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

77,320
1,126 —

$ 26

25,000
—

8

$
—

$224,870 $270,021

12,853

—

$2,041
—

Total
Stockholders’
Equity

$ 496,966
12,853

(23) —

69 —

—

—

2,500
—

1
—

(2,500)
—

—
—

—
—

—
—

80,992
1,218

27
1

22,500
—

—

—

(1)

—

—
—

7

—

—

(776)

2,041

—
18,063

—

—
—

10,379
—

—
96,919

268,206
12,370

366,164

—

(38) —

89 —

—

—

—

—

1,200 — (1,200) —
—

—

—

—

—
—

—
—

—
—

83,461

28

911 —

21,300
—

(24) —

166 —

—

—

—
—

7

—

—

—

1,300 — (1,300) —
—

—

—

—

—

(1,761)

3,247

—
19,845

—

—
—

17,670

—
— 128,778

321,338
12,159

493,181

—

—

(1,669)

3,439

—
43,184

—

—
—

—

—

—
—

—
(13)

2,028
—

—

—

—
—

—
340

2,368
—

—

—

—
—

(776)

2,041

—
18,063

10,379
96,906

636,432
12,371

(1,761)

3,247

—
19,845

17,670
129,118

816,922
12,159

(1,669)

3,439

—
43,184

—
—

—
—

—
—

—
—

17,163

—
— 162,330

—
(174)

17,163
162,156

Balance as of December 31, 2013

85,814

$ 28

20,000

$

7

$397,283 $653,842

$2,194

$1,053,354

See accompanying notes.

51

Under Armour, Inc. and Subsidiaries

Consolidated Statements of Cash Flows
(In thousands)

Cash flows from operating activities
Net income
Adjustments to reconcile net income to net cash provided by operating activities

Depreciation and amortization
Unrealized foreign currency exchange rate (gains) losses
Loss on disposal of property and equipment
Stock-based compensation
Gain on bargain purchase of corporate headquarters (excludes transaction costs of

$1.9 million)

Deferred income taxes
Changes in reserves and allowances
Changes in operating assets and liabilities, net of effects of acquisitions:

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable
Accrued expenses and other liabilities
Income taxes payable and receivable

Year Ended December 31,

2013

2012

2011

$ 162,330

$128,778

$ 96,919

50,549
1,905
332
43,184

—
(18,832)
13,945

(35,960)
(156,900)
(19,049)
14,642
56,481
7,443

43,082
(2,464)
524
19,845

—
(12,973)
13,916

(53,433)
4,699
(4,060)
35,370
21,966
4,511

36,301
4,027
36
18,063

(3,300)
3,620
5,536

(33,923)
(114,646)
(42,633)
17,209
23,442
4,567

Net cash provided by operating activities

120,070

199,761

15,218

Cash flows from investing activities
Purchases of property and equipment
Purchases of businesses, net of cash acquired
Purchases of other assets
Purchase of long term investment
Change in loans receivable
Change in restricted cash

Net cash used in investing activities

Cash flows from financing activities
Proceeds from revolving credit facility
Payments on revolving credit facility
Proceeds from term loan
Payments on term loan
Proceeds from long term debt
Payments on long term debt
Excess tax benefits from stock-based compensation arrangements
Proceeds from exercise of stock options and other stock issuances
Payments of debt financing costs

Net cash provided by financing activities

Effect of exchange rate changes on cash and cash equivalents

(87,830)
(148,097)
(475)
—
(1,700)
—

(50,650)
—
(1,310)
—
—
5,029

(238,102)

(46,931)

100,000
—
—
—
—
(5,471)
17,167
15,099
—

126,795
(3,115)

—
—
—
(25,000)
50,000
(44,330)
17,868
14,776
(1,017)

12,297
1,330

(56,228)
(23,164)
(1,153)
(3,862)
—
(5,029)

(89,436)

30,000
(30,000)
25,000
—
5,644
(7,418)
10,260
14,645
(2,324)

45,807
(75)

Net increase in cash and cash equivalents

5,648

166,457

(28,486)

Cash and cash equivalents
Beginning of period

End of period
Non-cash investing and financing activities
Debt assumed and property and equipment acquired in connection with purchase of

341,841

175,384

203,870

$ 347,489

$341,841

$ 175,384

corporate headquarters

Increase in accrual for property and equipment

Other supplemental information
Cash paid for income taxes
Cash paid for interest

$

See accompanying notes.

52

— $ — $ 38,556
157

12,137

3,786

85,570
1,505

57,739
3,306

56,940
2,305

Under Armour, Inc. and Subsidiaries

Notes to the Audited Consolidated Financial Statements

1. Description of the Business

Under Armour, Inc. is a developer, marketer and distributor of branded performance apparel, footwear and
accessories. These products are sold worldwide and worn by athletes at all levels, from youth to professional on
playing fields around the globe, as well as by consumers with active lifestyles.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of Under Armour, Inc. and its
wholly owned subsidiaries (the “Company”). All intercompany balances and transactions have been eliminated.
The accompanying consolidated financial statements were prepared in accordance with accounting principles
generally accepted in the United States of America.

On June 11, 2012 the Board of Directors declared a two-for-one stock split of the Company’s Class A and

Class B common stock, which was effected in the form of a 100% common stock dividend distributed on July 9,
2012. Stockholders’ equity and all references to share and per share amounts in the accompanying consolidated
financial statements have been retroactively adjusted to reflect the two-for-one stock split for all periods
presented.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less at

date of inception to be cash and cash equivalents. Included in interest expense, net for the years ended
December 31, 2013, 2012 and 2011 was interest income of $23.7 thousand, $25.2 thousand and $30.0 thousand,
respectively, related to cash and cash equivalents.

Concentration of Credit Risk

Financial instruments that subject the Company to significant concentration of credit risk consist primarily

of accounts receivable. The majority of the Company’s accounts receivable is due from large sporting goods
retailers. Credit is extended based on an evaluation of the customer’s financial condition and collateral is not
required. The most significant customers that accounted for a large portion of net revenues and accounts
receivable are as follows:

Net revenues
2013
2012
2011

Accounts receivable

2013
2012
2011

Customer
A

Customer
B

Customer
C

16.6%
16.6%
18.2%

27.1%
26.4%
25.4%

5.3%
5.8%
7.4%

9.1%
8.8%
8.6%

4.8%
5.2%
5.6%

5.1%
7.0%
5.5%

Allowance for Doubtful Accounts

The Company makes ongoing estimates relating to the collectability of accounts receivable and maintains an

allowance for estimated losses resulting from the inability of its customers to make required payments. In
determining the amount of the reserve, the Company considers historical levels of credit losses and significant
economic developments within the retail environment that could impact the ability of its customers to pay

53

outstanding balances and makes judgments about the creditworthiness of significant customers based on ongoing
credit evaluations. Because the Company cannot predict future changes in the financial stability of its customers,
actual future losses from uncollectible accounts may differ from estimates. If the financial condition of customers
were to deteriorate, resulting in their inability to make payments, a larger reserve might be required. In the event
the Company determines a smaller or larger reserve is appropriate, it would record a benefit or charge to selling,
general and administrative expense in the period in which such a determination was made. As of December 31,
2013 and 2012, the allowance for doubtful accounts was $2.9 million and $3.3 million, respectively.

Inventories

Inventories consist primarily of finished goods. Costs of finished goods inventories include all costs
incurred to bring inventory to its current condition, including inbound freight, duties and other costs. The
Company values its inventory at standard cost which approximates landed cost, using the first-in, first-out
method of cost determination. Market value is estimated based upon assumptions made about future demand and
retail market conditions. If the Company determines that the estimated market value of its inventory is less than
the carrying value of such inventory, it records a charge to cost of goods sold to reflect the lower of cost or
market. If actual market conditions are less favorable than those projected by the Company, further adjustments
may be required that would increase the cost of goods sold in the period in which such a determination was
made.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred income tax assets and
liabilities are established for temporary differences between the financial reporting basis and the tax basis of the
Company’s assets and liabilities at tax rates expected to be in effect when such assets or liabilities are realized or
settled. Deferred income tax assets are reduced by valuation allowances when necessary.

Assessing whether deferred tax assets are realizable requires significant judgment. The Company considers

all available positive and negative evidence, including historical operating performance and expectations of
future operating performance. The ultimate realization of deferred tax assets is often dependent upon future
taxable income and therefore can be uncertain. To the extent the Company believes it is more likely than not that
all or some portion of the asset will not be realized, valuation allowances are established against the Company’s
deferred tax assets, which increase income tax expense in the period when such a determination is made.

Income taxes include the largest amount of tax benefit for an uncertain tax position that is more likely than
not to be sustained upon audit based on the technical merits of the tax position. Settlements with tax authorities,
the expiration of statutes of limitations for particular tax positions, or obtaining new information on particular tax
positions may cause a change to the effective tax rate. The Company recognizes accrued interest and penalties
related to unrecognized tax benefits in the provision for income taxes on the consolidated statements of income.

Property and Equipment

Property and equipment are stated at cost, including the cost of internal labor for software customized for
internal use, less accumulated depreciation and amortization. Property and equipment is depreciated using the
straight-line method over the estimated useful lives of the assets: 3 to 10 years for furniture, office equipment,
software and plant equipment and 10 to 35 years for site improvements, buildings and building equipment.
Leasehold and tenant improvements are amortized over the shorter of the lease term or the estimated useful lives
of the assets. The cost of in-store apparel and footwear fixtures and displays are capitalized, included in furniture,
fixtures and displays, and depreciated over 3 years. The Company periodically reviews assets’ estimated useful
lives based upon actual experience and expected future utilization. A change in useful life is treated as a change
in accounting estimate and is applied prospectively.

54

The Company capitalizes the cost of interest for long term property and equipment projects based on the
Company’s weighted average borrowing rates in place while the projects are in progress. Capitalized interest was
$0.4 million and $0.5 million as of December 31, 2013 and 2012, respectively.

Upon retirement or disposition of property and equipment, the cost and accumulated depreciation are
removed from the accounts and any resulting gain or loss is reflected in selling, general and administrative
expenses for that period. Major additions and betterments are capitalized to the asset accounts while maintenance
and repairs, which do not improve or extend the lives of assets, are expensed as incurred.

Goodwill, Intangible Assets and Long-Lived Assets

Goodwill and intangible assets are recorded at their estimated fair values at the date of acquisition and are

allocated to the reporting units that are expected to receive the related benefits. Goodwill and indefinite lived
intangible assets are not amortized and are required to be tested for impairment at least annually or sooner
whenever events or changes in circumstances indicate that the assets may be impaired. In conducting an annual
impairment test, the Company first reviews qualitative factors to determine whether it is more likely than not that
the fair value of the reporting unit is less than its carrying amount. If factors indicate that is the case, the
Company performs a quantitative assessment over relevant reporting units, analyzing the expected present value
of future cash flows and quantifies the amount of impairment, if any. The Company performs its annual
impairment tests in the fourth quarter of each fiscal year.

The Company continually evaluates whether events and circumstances have occurred that indicate the
remaining estimated useful life of long-lived assets may warrant revision or that the remaining balance may not
be recoverable. These factors may include a significant deterioration of operating results, changes in business
plans, or changes in anticipated cash flows. When factors indicate that an asset should be evaluated for possible
impairment, the Company reviews long-lived assets to assess recoverability from future operations using
undiscounted cash flows. If future undiscounted cash flows are less than the carrying value, an impairment is
recognized in earnings to the extent that the carrying value exceeds fair value.

No material impairments were recorded related to goodwill, intangible assets or long-lived assets during the

years ended December 31, 2013, 2012 and 2011.

Accrued Expenses

At December 31, 2013, accrued expenses primarily included $56.7 million and $11.9 million of accrued

compensation and benefits and marketing expenses, respectively. At December 31, 2012, accrued expenses
primarily included $37.9 million and $13.6 million of accrued compensation and benefits and marketing
expenses, respectively.

Foreign Currency Translation and Transactions

The functional currency for each of the Company’s wholly owned foreign subsidiaries is generally the
applicable local currency. The translation of foreign currencies into U.S. dollars is performed for assets and
liabilities using current foreign currency exchange rates in effect at the balance sheet date and for revenue and
expense accounts using average foreign currency exchange rates during the period. Capital accounts are
translated at historical foreign currency exchange rates. Translation gains and losses are included in stockholders’
equity as a component of accumulated other comprehensive income. Adjustments that arise from foreign
currency exchange rate changes on transactions, primarily driven by intercompany transactions, denominated in a
currency other than the functional currency are included in other expense, net on the consolidated statements of
income.

55

Derivatives and Hedging Activities

The Company uses derivative financial instruments in the form of foreign currency forward and interest rate
swap contracts to minimize the risk associated with foreign currency exchange rate and interest rate fluctuations.
The Company accounts for derivative financial instruments pursuant to applicable accounting guidance. This
guidance establishes accounting and reporting standards for derivative financial instruments and requires all
derivatives to be recognized as either assets or liabilities on the balance sheet and to be measured at fair value.
Unrealized derivative gain positions are recorded as other current assets or other long term assets, and unrealized
derivative loss positions are recorded as accrued expenses or other long term liabilities, depending on the
derivative financial instrument’s maturity date.

Currently, the Company’s foreign currency forward contracts are not designated as cash flow hedges, and

accordingly, changes in their fair value are included in other expense, net on the consolidated statements of
income. The Company has designated its interest rate swap contract as a cash flow hedge and accordingly, the
effective portion of changes in fair value are recorded in other comprehensive income and reclassified into
interest expense over the life of the underlying debt obligation. The ineffective portion, if any, is recognized in
current period earnings. The Company does not enter into derivative financial instruments for speculative or
trading purposes.

Revenue Recognition

The Company recognizes revenue pursuant to applicable accounting standards. Net revenues consist of both
net sales and license and other revenues. Net sales are recognized upon transfer of ownership, including passage
of title to the customer and transfer of risk of loss related to those goods. Transfer of title and risk of loss is based
upon shipment under free on board shipping point for most goods or upon receipt by the customer depending on
the country of the sale and the agreement with the customer. In some instances, transfer of title and risk of loss
takes place at the point of sale, for example, at the Company’s brand and factory house stores. The Company
may also ship product directly from its supplier to the customer and recognize revenue when the product is
delivered to and accepted by the customer. License and other revenues are primarily recognized based upon
shipment of licensed products sold by the Company’s licensees. Sales taxes imposed on the Company’s revenues
from product sales are presented on a net basis on the consolidated statements of income and therefore do not
impact net revenues or costs of goods sold.

The Company records reductions to revenue for estimated customer returns, allowances, markdowns and

discounts. The Company bases its estimates on historical rates of customer returns and allowances as well as the
specific identification of outstanding returns, markdowns and allowances that have not yet been received by the
Company. The actual amount of customer returns and allowances, which is inherently uncertain, may differ from
the Company’s estimates. If the Company determines that actual or expected returns or allowances are
significantly higher or lower than the reserves it established, it would record a reduction or increase, as
appropriate, to net sales in the period in which it makes such a determination. Provisions for customer specific
discounts are based on contractual obligations with certain major customers. Reserves for returns, allowances,
markdowns and discounts are recorded as an offset to accounts receivable as settlements are made through
offsets to outstanding customer invoices. As of December 31, 2013 and 2012, there were $43.8 million and $40.7
million, respectively, in reserves for customer returns, allowances, markdowns and discounts.

Advertising Costs

Advertising costs are charged to selling, general and administrative expenses. Advertising production costs
are expensed the first time an advertisement related to such production costs is run. Media (television, print and
radio) placement costs are expensed in the month during which the advertisement appears, and costs related to
event sponsorships are expensed when the event occurs. In addition, advertising costs include sponsorship
expenses. Accounting for sponsorship payments is based upon specific contract provisions and the payments are

56

generally expensed uniformly over the term of the contract after recording expense related to specific
performance incentives once they are deemed probable. Advertising expense, including amortization of in-store
marketing fixtures and displays, was $246.5 million, $205.4 million and $167.9 million for the years ended
December 31, 2013, 2012 and 2011, respectively. At December 31, 2013 and 2012, prepaid advertising costs
were $22.0 million and $17.5 million, respectively.

Shipping and Handling Costs

The Company charges certain customers shipping and handling fees. These fees are recorded in net

revenues. The Company includes the majority of outbound handling costs as a component of selling, general and
administrative expenses. Outbound handling costs include costs associated with preparing goods to ship to
customers and certain costs to operate the Company’s distribution facilities. These costs, included within selling,
general and administrative expenses, were $46.1 million, $34.8 million and $26.1 million for the years ended
December 31, 2013, 2012 and 2011, respectively. The Company includes outbound freight costs associated with
shipping goods to customers as a component of cost of goods sold.

Minority Investment

The Company holds a minority investment in Dome Corporation (“Dome”), the Company’s Japanese
licensee. The Company invested ¥1,140.0 million, or $15.5 million, in exchange for 19.5% common stock
ownership in Dome. As of December 31, 2013 and 2012, the carrying value of the Company’s investment was
$15.2 million and $14.6 million, respectively, and was included in other long term assets on the consolidated
balance sheet. The investment is subject to foreign currency translation rate fluctuations as it is held by the
Company’s European subsidiary.

The Company accounts for its investment in Dome under the cost method given that it does not have the

ability to exercise significant influence. Additionally, the Company concluded that no event or change in
circumstances occurred during the year ended December 31, 2013 that may have a significant adverse effect on
the fair value of the investment.

Earnings per Share

Basic earnings per common share is computed by dividing net income available to common stockholders for

the period by the weighted average number of common shares outstanding during the period. Any stock-based
compensation awards that are determined to be participating securities, which are stock-based compensation
awards that entitle the holders to receive dividends prior to vesting, are included in the calculation of basic
earnings per share using the two class method. Diluted earnings per common share is computed by dividing net
income available to common stockholders for the period by the diluted weighted average common shares
outstanding during the period. Diluted earnings per share reflects the potential dilution from common shares
issuable through stock options, warrants, restricted stock units and other equity awards. Refer to Note 11 for
further discussion of earnings per share.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with accounting guidance that requires

all stock-based compensation awards granted to employees and directors to be measured at fair value and
recognized as an expense in the financial statements. In addition, this guidance requires that excess tax benefits
related to stock-based compensation awards be reflected as financing cash flows.

The Company uses the Black-Scholes option-pricing model to estimate the fair market value of stock-based

compensation awards. The Company uses the “simplified method” to estimate the expected life of options, as
permitted by accounting guidance. The “simplified method” calculates the expected life of a stock option equal
to the time from grant to the midpoint between the vesting date and contractual term, taking into account all

57

vesting tranches. The risk free interest rate is based on the yield for the U.S. Treasury bill with a maturity equal
to the expected life of the stock option. Expected volatility is based on the Company’s historical average.
Compensation expense is recognized net of forfeitures on a straight-line basis over the total vesting period, which
is the implied requisite service period. Compensation expense for performance-based awards is recorded over the
implied requisite service period when achievement of the performance target is deemed probable. The forfeiture
rate is estimated at the date of grant based on historical rates.

The Company issues new shares of Class A Common Stock upon exercise of stock options, grant of

restricted stock or share unit conversion. Refer to Note 12 for further details on stock-based compensation.

Management Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the

United States of America requires management to make estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated
financial statements and the reported amounts of revenues and expenses during the reporting period. Actual
results could differ from these estimates.

Fair Value of Financial Instruments

The carrying amounts shown for the Company’s cash and cash equivalents, accounts receivable and
accounts payable approximate fair value because of the short term maturity of those instruments. The fair value
of the long term debt approximates its carrying value based on the variable nature of interest rates and current
market rates available to the Company. The fair value of foreign currency forward contracts is based on the net
difference between the U.S. dollars to be received or paid at the contracts’ settlement date and the U.S. dollar
value of the foreign currency to be sold or purchased at the current forward exchange rate. The fair value of the
interest rate swap contract is based on the net difference between the fixed interest to be paid and variable
interest to be received over the term of the contract based on current market rates.

Recently Issued Accounting Standards

In July 2013, the Financial Accounting Standards Board (“FASB”) issued an Accounting Standards Update
which requires that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented
in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar
tax loss, or a tax credit carryforward, with certain exceptions. This guidance is effective for annual and interim
reporting periods beginning after December 15, 2013, with early adoption permitted. The Company believes the
adoption of this pronouncement will not have a material impact on its consolidated financial statements.

Recently Adopted Accounting Standards

In February 2013, the FASB issued an Accounting Standards Update which requires companies to present
either in a single note or parenthetically on the face of the financial statements, the effect of significant amounts
reclassified from each component of accumulated other comprehensive income based on its source and the
income statement line items affected by the reclassification. This guidance is effective for annual and interim
reporting periods beginning after December 15, 2012. The adoption of this pronouncement did not have a
material impact on the Company’s consolidated financial statements.

In July 2012, the FASB issued an Accounting Standards Update which allows companies to assess
qualitative factors to determine the likelihood of indefinite-lived intangible asset impairment and whether it is
necessary to perform the quantitative impairment test currently required. This guidance is effective for annual
and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption
permitted. The adoption of this pronouncement did not have an impact on the Company’s consolidated financial
statements.

58

3. Acquisitions

MapMyFitness

On December 6, 2013, the Company acquired 100% of the outstanding equity of MapMyFitness, Inc., a
digital connected fitness platform, for $150.0 million in cash, subject to adjustment for final working capital. The
purchase price was financed through $100.0 million in debt under the Company’s existing revolving credit
facility and cash on hand. Through this acquisition, the Company expects to engage and grow the acquired
connected fitness community, while also increasing awareness and sales of the Company’s existing product
offerings through our North American wholesale and direct to consumer channels.

The acquisition was accounted for as a business combination. The Company allocated the total purchase
price to the tangible and intangible assets acquired and liabilities assumed based on their estimated fair values on
the acquisition date, with the remaining unallocated purchase price recorded as goodwill. As a result of the initial
purchase price allocation, the Company recorded intangible assets of $20.6 million, goodwill of $122.2 million,
and other net assets of $6.6 million, primarily consisting of $4.7 million of net deferred tax assets. The purchase
price allocation is preliminary, pending the settlement of working capital.

Intangible assets consist of $12.0 million of technology, $5.0 million of trade name, and $3.6 million of
customer relationships. The Company estimated the acquisition date fair values of the intangible assets based on
income based discounted cash flow models using estimates and assumptions regarding future operations. The
Company will amortize the intangible assets on a straight-line basis over their estimated useful lives of two to
seven years.

The goodwill recorded as a result of the acquisition primarily reflects unidentified intangible assets

acquired, including the value of integrating and innovating acquired technologies and engaging and growing the
digital community. The acquired goodwill has been allocated primarily within the Company’s North America
operating segment as well as the MapMyFitness operating segment. The goodwill associated with this acquisition
is not deductible for tax purposes.

In connection with this acquisition, the Company incurred acquisition related expenses of approximately

$2.5 million. These expenses were included in selling, general and administrative expenses on the consolidated
statements of income during the year ended December 31, 2013. This acquisition did not have a material impact
to the Company’s consolidated statements of income during the year ended December 31, 2013. Pro forma
results are not presented, as the acquisition was not considered material to the consolidated Company.

Corporate Headquarters

In July 2011, the Company acquired approximately 400 thousand square feet of office space comprising its

corporate headquarters for $60.5 million. The acquisition included land, buildings, tenant improvements and
third party lease-related intangible assets. As of December 31, 2013, 116 thousand square feet of the
400 thousand square feet acquired was leased to third party tenants with remaining lease terms ranging from 1
month to 12.5 years. The Company intends to occupy additional space as it becomes available.

The acquisition included the assumption of a $38.6 million loan secured by the property and the remaining

purchase price was paid in cash funded primarily by a $25.0 million term loan borrowed in May 2011. The
carrying value of the assumed loan approximated its fair value on the date of the acquisition. Refer to Note 6 for
a discussion of the assumed loan and term loan. A $1.0 million deposit was paid upon signing the purchase
agreement in November 2010.

The aggregate fair value of the acquisition was $63.8 million. The fair value was estimated using a

combination of market, income and cost approaches. The acquisition was accounted for as a business
combination, and as such the Company recognized a bargain purchase gain in the year ended December 31, 2011
of $3.3 million, as the amount by which the fair value of the net assets acquired exceeded the fair value of the
purchase price.

59

In connection with this acquisition, the Company incurred acquisition related expenses of approximately
$1.9 million. Both the acquisition related expenses and pre-tax bargain purchase gain were included in selling,
general and administrative expenses on the consolidated statements of income during the year ended
December 31, 2011. This transaction did not have a material impact to the Company’s consolidated statements of
income during the year ended December 31, 2013.

4. Property and Equipment, Net

Property and equipment consisted of the following:

(In thousands)

Leasehold and tenant improvements
Furniture, fixtures and displays
Buildings
Software
Office equipment
Plant equipment
Land
Construction in progress
Other

Subtotal property and equipment

Accumulated depreciation

Property and equipment, net

December 31,

2013

2012

$ 97,776
68,045
45,903
51,984
39,551
45,509
17,628
28,471
1,219

$ 75,058
59,849
42,533
40,836
35,752
30,214
17,628
23,005
1,246

396,086
(172,134)

326,121
(145,271)

$ 223,952

$ 180,850

Construction in progress primarily includes costs incurred for software systems, leasehold improvements

and in-store fixtures and displays not yet placed in use.

Depreciation expense related to property and equipment was $48.3 million, $39.8 million and $32.7 million

for the years ended December 31, 2013, 2012 and 2011, respectively.

5. Goodwill and Intangible Assets, Net

The following table summarizes changes in the carrying amount of the Company’s goodwill by reportable

segment as of the periods indicated:

(In thousands)

Balance as of December 31, 2012
Goodwill acquired

Balance as of December 31, 2013

North America

$ —
119,799

$119,799

Other foreign
countries and
businesses

$ —
2,445

$2,445

Total

$ —
122,244

$122,244

60

The following table summarizes the Company’s intangible assets as of the periods indicated:

(In thousands)

Intangible assets subject to amortization:

Technology
Trade name
Customer relationships
Lease-related intangible assets
Other

Gross
Carrying
Amount

$12,000
5,000
3,600
3,896
3,648

December 31, 2013

December 31, 2012

Accumulated
Amortization

Net Carrying
Amount

Gross
Carrying
Amount

Accumulated
Amortization

Net Carrying
Amount

$ (126)
(53)
(38)
(2,605)
(2,914)

$11,874
4,947
3,562
1,291
734

$ — $ —
—
—
(1,974)
(2,215)

—
—
3,896
3,087

Total

$28,144

$(5,736)

$22,408

$6,983

$(4,189)

Indefinite-lived intangible assets

Intangible assets, net

1,689

$24,097

$ —
—
—
1,922
872

$2,794

1,689

$4,483

Technology, trade-name and customer relationship intangible assets were acquired with the purchase of

MapMyFitness and are amortized on a straight-line basis over 84 months, 48 months and 24 months.
respectively. Lease-related intangible assets were acquired with the purchase of the Company’s corporate
headquarters and are amortized over the remaining third party lease terms, which ranged from 9 months to 15
years on the date of purchase. Other intangible assets are amortized using estimated useful lives of 55 months to
120 months with no residual value. Amortization expense, which is included in selling, general and
administrative expenses, was $1.6 million, $2.2 million and $2.9 million for the years ended December 31, 2013,
2012 and 2011, respectively. The estimated amortization expense of the Company’s intangible assets is $5.4
million, $5.0 million, $3.3 million, $3.1 million and $1.9 million for the years ending December 31, 2014, 2015,
2016, 2017 and 2018, respectively.

6. Credit Facility and Long Term Debt

Credit Facility

The Company has a credit facility with certain lending institutions. The credit facility has a term of four

years through March 2015 and provides for a committed revolving credit line of up to $300.0 million. The
commitment amount under the revolving credit facility may be increased by an additional $50.0 million, subject
to certain conditions and approvals as set forth in the credit agreement.

The credit facility may be used for working capital and general corporate purposes and is secured by a first

priority lien on substantially all of the assets of the Company and the assets of certain of its domestic subsidiaries
(other than trademarks and the land and buildings comprising the Company’s corporate headquarters) and by a
pledge of the equity interests of certain of its domestic subsidiaries and 65% of the equity interests of certain of
the Company’s foreign subsidiaries. Up to $5.0 million of the facility may be used to support letters of credit, of
which none were outstanding as of December 31, 2013. The Company is required to maintain a certain leverage
ratio and interest coverage ratio as set forth in the credit agreement. As of December 31, 2013, the Company was
in compliance with these ratios. The credit agreement also provides the lenders with the ability to reduce the
borrowing base, even if the Company is in compliance with all conditions of the credit agreement, upon a
material adverse change to the business, properties, assets, financial condition or results of operations of the
Company. The credit agreement contains a number of restrictions that limit the Company’s ability, among other
things, and subject to certain limited exceptions, to incur additional indebtedness, pledge its assets as security,
guaranty obligations of third parties, make investments, undergo a merger or consolidation, dispose of assets, or
materially change its line of business. In addition, the credit agreement includes a cross default provision
whereby an event of default under other debt obligations, as defined in the credit agreement, will be considered
an event of default under the credit agreement.

61

Borrowings under the credit facility bear interest based on the daily balance outstanding at LIBOR (with no

rate floor) plus an applicable margin (varying from 1.25% to 1.75%) or, in certain cases a base rate (based on a
certain lending institution’s Prime Rate or as otherwise specified in the credit agreement, with no rate floor) plus an
applicable margin (varying from 0.25% to 0.75%). The credit facility also carries a commitment fee equal to the
unused borrowings multiplied by an applicable margin (varying from 0.25% to 0.35%). The applicable margins are
calculated quarterly and vary based on the Company’s leverage ratio as set forth in the credit agreement.

During the three months ended December 31, 2013, the Company borrowed $100.0 million under the
revolving credit facility to partially fund the acquisition of MapMyFitness. The interest rate under the revolving
credit facility was 1.5% during the three months ended December 31, 2013. No balance was outstanding under
the revolving credit facility as of December 31, 2012.

Long Term Debt

The Company has long term debt agreements with various lenders to finance the acquisition or lease of
qualifying capital investments. Loans under these agreements are collateralized by a first lien on the related
assets acquired. As these agreements are not committed facilities, each advance is subject to approval by the
lenders. Additionally, these agreements include a cross default provision whereby an event of default under other
debt obligations, including the Company’s credit facility, will be considered an event of default under these
agreements. These agreements require a prepayment fee if the Company pays outstanding amounts ahead of the
scheduled terms. The terms of the credit facility limit the total amount of additional financing under these
agreements to $40.0 million, of which $18.0 million was available for additional financing as of December 31,
2013. At December 31, 2013 and 2012, the outstanding principal balance under these agreements was $4.9
million and $11.9 million, respectively. Currently, advances under these agreements bear interest rates which are
fixed at the time of each advance. The weighted average interest rates on outstanding borrowings were 3.3%,
3.7% and 3.5% for the years ended December 31, 2013, 2012 and 2011, respectively.

In July 2011, in connection with the Company’s acquisition of its corporate headquarters, the Company
assumed a $38.6 million nonrecourse loan secured by a mortgage on the acquired property. The assumed loan had
an original term of approximately 10 years with a scheduled maturity date of March 2013. The loan includes a
balloon payment of $37.3 million due at maturity. The assumed loan is nonrecourse with the lender’s remedies for
non-performance limited to action against the acquired property and certain required reserves and a cash collateral
account, except for nonrecourse carve outs related to fraud, breaches of certain representations, warranties or
covenants, including those related to environmental matters, and other standard carve outs for a loan of this type.
The loan requires certain minimum cash flows and financial results from the property, and if those requirements are
not met, additional reserves may be required. The assumed loan requires prior approval of the lender for certain
matters related to the property, including material leases, changes to property management, transfers of any part of
the property and material alterations to the property. The loan had an interest rate of 6.73%.

In December 2012, the Company repaid the remaining balance of the assumed nonrecourse loan of $37.7

million and entered into a $50.0 million recourse loan collateralized by the land, buildings and tenant
improvements comprising the Company’s corporate headquarters. The loan has a seven year term and maturity
date of December 2019. The loan bears interest at one month LIBOR plus a margin of 1.50%, and allows for
prepayment without penalty. The Company is required to maintain the same leverage ratio and interest coverage
ratio as set forth in the credit facility. As of December 31, 2013, the Company was in compliance with these
ratios. The loan contains a number of restrictions that limit the Company’s ability, among other things, and
subject to certain limited exceptions, to incur additional indebtedness, pledge its assets as a security, guaranty
obligations of third parties, make investments, undergo a merger or consolidation, dispose of assets, or materially
change its line of business. The loan requires prior approval of the lender for certain matters related to the
property, including transfers of any interest in the property. In addition, the loan includes a cross default
provision similar to the cross default provision in the credit facility discussed above. As of December 31, 2013
and 2012, the outstanding balance on the loan was $48.0 million and $50.0 million, respectively. The weighted
average interest rate on the loan was 1.7% for the years ended December 31, 2013 and 2012.

62

The following are the scheduled maturities of long term debt as of December 31, 2013:

(In thousands)

2014
2015
2016
2017
2018
2019 and thereafter

Total scheduled maturities of long term debt

Less current maturities of long term debt

Long term debt obligations

$ 4,972
3,951
2,000
2,000
2,000
38,000

52,923
(4,972)

$47,951

Interest expense was $2.9 million, $5.2 million and $3.9 million for the years ended December 31, 2013,

2012 and 2011, respectively. Interest expense includes the amortization of deferred financing costs and interest
expense under the credit and long term debt facilities, as well as the assumed loan discussed above.

The Company monitors the financial health and stability of the lenders under the revolving credit and long

term debt facilities, however during any period of significant instability in the credit markets lenders could be
negatively impacted in their ability to perform under these facilities.

7. Commitments and Contingencies

Obligations Under Operating Leases

The Company leases warehouse space, office facilities, space for its brand and factory house stores and

certain equipment under non-cancelable operating leases. The leases expire at various dates through 2028,
excluding extensions at the Company’s option, and include provisions for rental adjustments. The table below
includes executed lease agreements for brand and factory house stores that the Company did not yet occupy as of
December 31, 2013 and does not include contingent rent the Company may incur at its stores based on future
sales above a specified minimum or payments made for maintenance, insurance and real estate taxes. The
following is a schedule of future minimum lease payments for non-cancelable real property operating leases as of
December 31, 2013 as well as significant operating lease agreements entered into during the period after
December 31, 2013 through the date of this report:

(In thousands)

2014
2015
2016
2017
2018
2019 and thereafter

Total future minimum lease payments

$ 44,292
44,116
37,308
32,532
29,347
136,329

$323,924

Included in selling, general and administrative expense was rent expense of $41.8 million, $31.1 million and

$26.7 million for the years ended December 31, 2013, 2012 and 2011, respectively, under non-cancelable
operating lease agreements. Included in these amounts was contingent rent expense of $7.8 million, $6.2 million
and $3.6 million for the years ended December 31, 2013, 2012 and 2011, respectively.

Sponsorships and Other Marketing Commitments

Within the normal course of business, the Company enters into contractual commitments in order to

promote the Company’s brand and products. These commitments include sponsorship agreements with teams and
athletes on the collegiate and professional levels, official supplier agreements, athletic event sponsorships and

63

other marketing commitments. The following is a schedule of the Company’s future minimum payments under
its sponsorship and other marketing agreements as of December 31, 2013, as well as significant sponsorship and
other marketing agreements entered into during the period after December 31, 2013 through the date of this
report:

(In thousands)

2014
2015
2016
2017
2018
2019 and thereafter

Total future minimum sponsorship and other marketing payments

$ 80,875
59,132
35,440
25,195
21,351
50,696

$272,689

The amounts listed above are the minimum obligations required to be paid under the Company’s

sponsorship and other marketing agreements. The amounts listed above do not include additional performance
incentives and product supply obligations provided under certain agreements. It is not possible to determine how
much the Company will spend on product supply obligations on an annual basis as contracts generally do not
stipulate specific cash amounts to be spent on products. The amount of product provided to the sponsorships
depends on many factors including general playing conditions, the number of sporting events in which they
participate and the Company’s decisions regarding product and marketing initiatives. In addition, the costs to
design, develop, source and purchase the products furnished to the endorsers are incurred over a period of time
and are not necessarily tracked separately from similar costs incurred for products sold to customers.

Other

From time to time, the Company is involved in litigation and other proceedings, including matters related to
commercial disputes and intellectual property, as well as trade, regulatory and other claims related to its business.
The Company believes that all current proceedings are routine in nature and incidental to the conduct of its
business, and that the ultimate resolution of any such proceedings will not have a material adverse effect on its
consolidated financial position, results of operations or cash flows.

In connection with various contracts and agreements, the Company has agreed to indemnify counterparties

against certain third party claims relating to the infringement of intellectual property rights and other items.
Generally, such indemnification obligations do not apply in situations in which the counterparties are grossly
negligent, engage in willful misconduct, or act in bad faith. Based on the Company’s historical experience and
the estimated probability of future loss, the Company has determined that the fair value of such indemnifications
is not material to its consolidated financial position or results of operations.

8. Stockholders’ Equity

The Company’s Class A Common Stock and Class B Convertible Common Stock have an authorized
number of shares at December 31, 2013 of 200.0 million shares and 20.0 million shares, respectively, and each
have a par value of $0.0003 1/3 per share. Holders of Class A Common Stock and Class B Convertible Common
Stock have identical rights, including liquidation preferences, except that the holders of Class A Common Stock
are entitled to one vote per share and holders of Class B Convertible Common Stock are entitled to 10 votes per
share on all matters submitted to a stockholder vote. Class B Convertible Common Stock may only be held by
Kevin Plank, the Company’s founder and Chief Executive Officer, or a related party of Mr. Plank, as defined in
the Company’s charter. As a result, Mr. Plank has a majority voting control over the Company. Upon the transfer
of shares of Class B Convertible Stock to a person other than Mr. Plank or a related party of Mr. Plank, the shares
automatically convert into shares of Class A Common Stock on a one-for-one basis. In addition, all of the

64

outstanding shares of Class B Convertible Common Stock will automatically convert into shares of Class A
Common Stock on a one-for-one basis upon the death or disability of Mr. Plank or on the record date for any
stockholders’ meeting upon which the shares of Class A Common Stock and Class B Convertible Common Stock
beneficially owned by Mr. Plank is less than 15% of the total shares of Class A Common Stock and Class B
Convertible Common Stock outstanding. Holders of the Company’s common stock are entitled to receive
dividends when and if authorized and declared out of assets legally available for the payment of dividends.

During the year ended December 31, 2013, 1.3 million shares of Class B Convertible Common Stock were

converted into shares of Class A Common Stock on a one-for-one basis in connection with stock sales.

9. Fair Value Measurements

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an

orderly transaction between market participants at the measurement date (an exit price). The fair value
accounting guidance outlines a valuation framework, creates a fair value hierarchy in order to increase the
consistency and comparability of fair value measurements and the related disclosures, and prioritizes the inputs
used in measuring fair value as follows:

Level 1: Observable inputs such as quoted prices in active markets;

Level 2:

Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to

develop its own assumptions.

Financial assets and (liabilities) measured at fair value are set forth in the table below:

(In thousands)

Derivative foreign currency forward contracts (see Note 14)
Interest rate swap contract (see Note 14)
TOLI policies held by the Rabbi Trust (see Note 13)
Deferred Compensation Plan obligations (see Note 13)

December 31, 2013

December 31, 2012

Level 1 Level 2 Level 3 Level 1 Level 2 Level 3

$ — $

12 $ — $ — $

— 1,087 —
— 4,625 —
— (3,338) —

5 $ —
(141) —
—
— 4,250 —
— (2,837) —

Fair values of the financial assets and liabilities listed above are determined using inputs that use as their

basis readily observable market data that are actively quoted and are validated through external sources,
including third-party pricing services and brokers. The foreign currency forward contracts represent gains and
losses on derivative contracts, which is the net difference between the U.S. dollar value to be received or paid at
the contracts’ settlement date and the U.S. dollar value of the foreign currency to be sold or purchased at the
current forward exchange rate. The interest rate swap contract represents gains and losses on the derivative
contract, which is the net difference between the fixed interest to be paid and variable interest to be received over
the term of the contract based on current market rates. The fair value of the trust owned life insurance (“TOLI”)
policies held by the Rabbi Trust is based on the cash-surrender value of the life insurance policies, which are
invested primarily in mutual funds and a separately managed fixed income fund. These investments are initially
made in the same funds and purchased in substantially the same amounts as the selected investments of
participants in the Under Armour, Inc. Deferred Compensation Plan (the “Deferred Compensation Plan”), which
represent the underlying liabilities to participants in the Deferred Compensation Plan. Liabilities under the
Deferred Compensation Plan are recorded at amounts due to participants, based on the fair value of participants’
selected investments.

The carrying value of the Company’s long term debt approximated its fair value as of December 31, 2013
and 2012. The fair value of the Company’s long term debt was estimated based upon quoted prices for similar
instruments (Level 2 input).

65

10. Provision for Income Taxes

Income before income taxes is as follows:

(In thousands)

Income before income taxes:

United States
Foreign

Total

Year Ended December 31,

2013

2012

2011

$196,558
64,435

$155,514
47,925

$122,774
34,088

$260,993

$203,439

$156,862

The components of the provision for income taxes consisted of the following:

(In thousands)

Current
Federal
State
Other foreign countries

Deferred
Federal
State
Other foreign countries

Provision for income taxes

Year Ended December 31,

2013

2012

2011

$ 85,542
19,130
13,295

$ 66,533
12,962
8,139

$38,209
10,823
7,291

117,967

87,634

56,323

(14,722)
(5,541)
959

(9,606)
(3,563)
196

5,604
548
(2,532)

(19,304)

(12,973)

3,620

$ 98,663

$ 74,661

$59,943

A reconciliation from the U.S. statutory federal income tax rate to the effective income tax rate is as

follows:

U.S. federal statutory income tax rate
State taxes, net of federal tax impact
Unrecognized tax benefits
Nondeductible expenses
Foreign rate differential
Other

Effective income tax rate

Year Ended December 31,

2013

35.0%
2.4
2.5
1.1
(3.3)
0.1

37.8%

2012

35.0%
2.1
2.7
0.6
(4.1)
0.4

36.7%

2011

35.0%
4.1
3.1
0.8
(4.8)
—

38.2%

The increase in the 2013 full year effective income tax rate, as compared to 2012, is primarily due to
increased foreign investments driving a lower proportion of foreign taxable income, along with increased
non-deductible expenses, including acquisition related expenses, in the current year.

66

Deferred tax assets and liabilities consisted of the following:

(In thousands)

Deferred tax asset
Stock-based compensation
Allowance for doubtful accounts and other reserves
Foreign net operating loss carryforward
U. S. net operating loss carryforward
Deferred rent
Inventory obsolescence reserves
Tax basis inventory adjustment
State tax credits, net of federal tax impact
Foreign tax credits
Accrued expenses
Deferred compensation
Other

Total deferred tax assets
Less: valuation allowance

Total net deferred tax assets

Deferred tax liability
Property, plant and equipment
Intangible assets
Prepaid expenses
Other

Total deferred tax liabilities

Total deferred tax assets, net

December 31,

2013

2012

$ 25,472
16,262
13,829
10,119
8,980
6,269
5,633
5,342
3,807
3,403
1,372
5,889

106,377
(8,091)

98,286

(13,375)
(8,627)
(6,380)
(447)

$ 13,157
14,000
12,416
—
6,007
4,138
3,581
2,856
2,210
1,266
1,170
3,652

64,453
(3,966)

60,487

(10,116)
(610)
(4,153)
—

(28,829)

(14,879)

$ 69,457

$ 45,608

In connection with the Company’s acquisition of MapMyFitness (see Note 3), the Company acquired $10.5
million in deferred tax assets associated with approximately $42.5 million in federal and state net operating loss
(“NOLs”) carryforwards. The acquisition resulted in a “change of ownership” within the meaning of Section 382
of the Internal Revenue Code, and, as a result, such NOLs are subject to an annual limitation. Based upon the
historical taxable income and projections of future taxable income over periods in which these NOLs will be
deductible, the Company believes that it is more likely than not that the Company will be able to fully utilize
these NOLs before the carry-forward periods expire beginning 2029 through 2033, and therefore a valuation
allowance is not required.

As of December 31, 2013, the Company had $13.8 million in deferred tax assets associated with
approximately $55.2 million in foreign net operating loss carryforwards which will begin to expire in 2 to 9
years. As of December 31, 2013, the Company believes certain deferred tax assets associated with foreign net
operating loss carryforwards will expire unused based on the Company’s projections. Therefore, a valuation
allowance of $2.5 million was recorded against the Company’s net deferred tax assets in 2013.

As of December 31, 2013, the Company had $3.8 million in deferred tax assets associated with foreign tax

credits. As of December 31, 2013 the Company believes that a portion of the foreign taxes paid would not be
creditable against its future income taxes. Therefore, a valuation allowance of $1.6 million was recorded against
the Company’s net deferred tax assets in 2013.

As of December 31, 2013, approximately $95.2 million of cash and cash equivalents was held by the

Company’s non-U.S. subsidiaries whose cumulative undistributed earnings total $102.5 million. Withholding and

67

U.S. taxes have not been provided on the undistributed earnings as the earnings are being permanently reinvested
in its non-U.S. subsidiaries. Determining the tax liability that would arise if these earnings were repatriated is not
practical.

As of December 31, 2013 and 2012, the total liability for unrecognized tax benefits, including related

interest and penalties, was approximately $24.1 million and $17.1 million, respectively. The following table
represents a reconciliation of the Company’s total unrecognized tax benefits balances, excluding interest and
penalties, for the years ended December 31, 2013, 2012 and 2011:

(In thousands)

Beginning of year
Increases as a result of tax positions taken in a prior period
Decreases as a result of tax positions taken in a prior period
Increases as a result of tax positions taken during the current period
Decreases as a result of tax positions taken during the current period
Decreases as a result of settlements during the current period
Reductions as a result of a lapse of statute of limitations during the current period

End of year

Year Ended December 31,

2013

2012

2011

$15,297
—
—
7,526
—
—
(1,111)

$ 9,783
—
—
5,702
—
—
(188)

$5,165
—
—
4,959
—
—
(341)

$21,712

$15,297

$9,783

As of December 31, 2013, $20.1 million of unrecognized tax benefits, excluding interest and penalties,

would impact the Company’s effective tax rate if recognized.

As of December 31, 2013, 2012 and 2011, the liability for unrecognized tax benefits included $2.4 million,
$1.8 million and $1.4 million, respectively, for the accrual of interest and penalties. For each of the years ended
December 31, 2013, 2012 and 2011, the Company recorded $1.0 million, $0.7 million and $0.4 million,
respectively, for the accrual of interest and penalties in its consolidated statements of income. The Company
recognizes accrued interest and penalties related to unrecognized tax benefits in the provision for income taxes
on the consolidated statements of income.

The Company files income tax returns in the U.S. federal jurisdiction and various state and foreign

jurisdictions. The majority of the Company’s returns for years before 2010 are no longer subject to U.S. federal,
state and local or foreign income tax examinations by tax authorities. The Company does not expect any material
changes to the total unrecognized tax benefits within the next twelve months.

68

11. Earnings per Share

The calculation of earnings per share for common stock shown below excludes the income attributable to

outstanding restricted stock awards from the numerator and excludes the impact of these awards from the
denominator. The following is a reconciliation of basic earnings per share to diluted earnings per share:

(In thousands, except per share amounts)

Numerator
Net income
Net income attributable to participating securities

Net income available to common shareholders (1)

Denominator
Weighted average common shares outstanding
Effect of dilutive securities

Year Ended December 31,

2013

2012

2011

$162,330
(162)

$128,778
(386)

$ 96,919
(582)

$162,168

$128,392

$ 96,337

105,267
2,631

104,055
2,037

102,454
1,912

Weighted average common shares and dilutive securities outstanding

107,898

106,092

104,366

Earnings per share—basic
Earnings per share—diluted

$
$

1.54
1.50

$
$

1.23
1.21

$
$

0.94
0.92

(1) Basic weighted average common shares outstanding

105,267

104,055

102,454

Basic weighted average common shares outstanding and participating

securities

Percentage allocated to common stockholders

105,348

104,343

103,140

99.9%

99.7%

99.4%

Effects of potentially dilutive securities are presented only in periods in which they are dilutive. Stock
options, restricted stock units and warrants representing 0.1 million shares of common stock were outstanding for
each of the years ended December 31, 2013, 2012 and 2011, but were excluded from the computation of diluted
earnings per share because their effect would be anti-dilutive.

12. Stock-Based Compensation

Stock Compensation Plans

The Under Armour, Inc. Amended and Restated 2005 Omnibus Long-Term Incentive Plan (the “2005 Plan”)

provides for the issuance of stock options, restricted stock, restricted stock units and other equity awards to officers,
directors, key employees and other persons. Stock options and restricted stock and restricted stock unit awards
under the 2005 Plan generally vest ratably over a two to four year period. The contractual term for stock options is
generally ten years from the date of grant. The Company generally receives a tax deduction for any ordinary income
recognized by a participant in respect to an award under the 2005 Plan. The 2005 Plan terminates in 2015. As of
December 31, 2013, 9.7 million shares are available for future grants of awards under the 2005 Plan.

Total stock-based compensation expense for the years ended December 31, 2013, 2012 and 2011 was $43.2
million, $19.8 million and $18.1 million, respectively. As of December 31, 2013, the Company had $20.0 million
of unrecognized compensation expense expected to be recognized over a weighted average period of 1.2 years.
This unrecognized compensation expense does not include any expense related to performance-based restricted
stock units for which the performance targets have not been achieved as of December 31, 2013. Refer to
“Restricted Stock and Restricted Stock Units” below for further information on these awards.

Employee Stock Purchase Plan

The Company’s Employee Stock Purchase Plan (the “ESPP”) allows for the purchase of Class A Common
Stock by all eligible employees at a 15% discount from fair market value subject to certain limits as defined in
the ESPP. As of December 31, 2013, 1.5 million shares are available for future purchases under the ESPP.
During the years ended December 31, 2013, 2012 and 2011, 54.2 thousand, 56.9 thousand and 59.9 thousand
shares were purchased under the ESPP, respectively.

69

Non-Employee Director Compensation Plan and Deferred Stock Unit Plan

The Company’s Non-Employee Director Compensation Plan (the “Director Compensation Plan”) provides

for cash compensation and equity awards to non-employee directors of the Company under the 2005 Plan.
Non-employee directors have the option to defer the value of their annual cash retainers as deferred stock units in
accordance with the Under Armour, Inc. Non-Employee Deferred Stock Unit Plan (the “DSU Plan”). Each new
non-employee director receives an award of restricted stock units upon the initial election to the Board of
Directors, with the units covering stock valued at $0.1 million on the grant date and vesting in three equal annual
installments. In addition, each non-employee director receives, following each annual stockholders’ meeting, a
grant under the 2005 Plan of restricted stock units covering stock valued at $75.0 thousand on the grant date.
Each award vests 100% on the date of the next annual stockholders’ meeting following the grant date.

The receipt of the shares otherwise deliverable upon vesting of the restricted stock units automatically
defers into deferred stock units under the DSU Plan. Under the DSU Plan each deferred stock unit represents the
Company’s obligation to issue one share of the Company’s Class A Common Stock with the shares delivered six
months following the termination of the director’s service.

Stock Options

The weighted average fair value of a stock option granted for the years ended December 31, 2013 and 2011

was $25.82 and $19.28, respectively. There were no stock options granted during the year ended December 31,
2012. The fair value of each stock option granted is estimated on the date of grant using the Black-Scholes
option-pricing model with the following weighted average assumptions:

Risk-free interest rate
Average expected life in years
Expected volatility
Expected dividend yield

Year Ended December 31,

2013

1.2%

6.25
55.4%
— %

2012

—
—
—
— %

2011

1.2% - 2.6%

6.25

54.4% - 56.1%
— %

A summary of the Company’s stock options as of December 31, 2013, 2012 and 2011, and changes during

the years then ended is presented below:

(In thousands, except per share amounts)

2013

2012

2011

Year Ended December 31,

Outstanding, beginning of year
Granted, at fair market value
Exercised
Expired
Forfeited

Outstanding, end of year

Number
of Stock
Options

3,149
10
(911)
—
(112)

Weighted
Average
Exercise
Price

$15.31
48.70
13.35
—
16.82

Number
of Stock
Options

4,808
—
(1,218)
—
(441)

Weighted
Average
Exercise
Price

$13.99
—
10.17
—
15.19

Number
of Stock
Options

5,948
220
(1,126)
(26)
(208)

Weighted
Average
Exercise
Price

$12.66
36.05
11.42
9.47
13.41

2,136

$16.22

3,149

$15.31

4,808

$13.99

Options exercisable, end of year

1,173

$15.59

968

$13.10

846

$12.71

The intrinsic value of stock options exercised during the years ended December 31, 2013, 2012 and 2011

was $44.1 million, $44.5 million and $27.4 million, respectively.

70

The following table summarizes information about stock options outstanding and exercisable as of

December 31, 2013:

(In thousands, except per share amounts)

Options Outstanding

Number of
Underlying
Shares

2,136

Weighted
Average
Exercise
Price Per
Share

$16.22

Weighted
Average
Remaining
Contractual
Life (Years)

Total
Intrinsic
Value

Number of
Underlying
Shares

5.9

$151,835

1,173

Options Exercisable

Weighted
Average
Exercise
Price Per
Share

$15.59

Weighted
Average
Remaining
Contractual
Life (Years)

5.6

Total
Intrinsic
Value

$84,140

Included in the tables above are 2.3 million and 2.5 million performance-based stock options granted to
officers and key employees under the 2005 Plan during the years ended December 31, 2010 and 2009. These
performance-based stock options have a weighted average exercise price of $10.38, and a term of ten years.
These performance-based options had vestings that were tied to the achievement of certain combined annual
operating income targets. Upon the achievement of each of the combined operating income targets, 50% of the
options vest and the remaining 50% vest one year later. As of December 31, 2013, the combined operating
income targets related to all performance-based stock options were met. For performance-based stock options
granted in 2009, 50% of the options vested in February 2011, and the remaining 50% vested in February 2012.
For the stock options granted in 2010, 50% of the options vested in February 2013 and the remaining 50% will
vest in February 2014, subject to continued employment.

The weighted average fair value of these performance-based stock options is $5.83, and was estimated using

the Black-Scholes option-pricing model consistent with the weighted average assumptions included in the table
above. During the years ended December 31, 2013 and 2012, the Company recorded $1.4 million and $3.9
million, respectively, in stock-based compensation expense for these performance-based stock options.

Restricted Stock and Restricted Stock Units

A summary of the Company’s restricted stock and restricted stock units as of December 31, 2013, 2012 and

2011, and changes during the years then ended is presented below:

(In thousands, except per share amounts)

2013

2012

2011

Year Ended December 31,

Outstanding, beginning of year
Granted
Forfeited
Vested

Outstanding, end of year

Number
of
Restricted
Shares

Weighted
Average
Fair Value

Number
of
Restricted
Shares

Weighted
Average
Fair Value

Number
of
Restricted
Shares

Weighted
Average
Fair Value

2,257
841
(205)
(271)

2,622

$39.02
52.70
34.74
33.51

$44.38

1,646
1,329
(379)
(339)

2,257

$29.11
45.84
33.45
23.31

$39.02

824
1,576
(454)
(300)

1,646

$18.02
33.10
29.76
18.59

$29.11

Included in the table above are 0.7 million, 1.0 million and 0.8 million performance-based restricted stock
units awarded to certain executives and key employees under the 2005 Plan during the years ended December 31,
2013, 2012 and 2011, respectively. These performance-based restricted stock units have a weighted average fair
value of $42.81 and have vesting that is tied to the achievement of certain combined annual operating income
targets.

As of December 31, 2013, a portion of the combined operating income targets related to the 2011

performance-based restricted stock units were achieved. For performance-based restricted stock units granted in

71

2011, 50% of the awards will vest in February 2014, and the remaining 50% will vest in February 2015, subject
to continued employment. Upon the achievement of the combined operating income targets for the 2012 awards,
50% of the restricted stock units will vest in February 2015 and the remaining 50% will vest in February 2016.
Upon the achievement of the combined operating income targets for the 2013 awards, one third of the restricted
stock units will vest in February 2015, one third will vest in February 2016 and the remaining one third will vest
in February 2017. If certain lower levels of combined operating income are achieved, fewer or no restricted stock
units will vest, and the remaining restricted stock units will be forfeited.

During the year ended December 31, 2013, the Company deemed the achievement of certain operating
income targets probable for the awards granted in 2013, 2012 and 2011, and recorded $30.8 million for a portion
of these awards, including cumulative adjustments of $9.0 million during the three months ended March 31, 2013
and $11.3 million during the three months ended December 31, 2013. During the year ended December 31, 2012,
the Company deemed the achievement of certain operating income targets probable for the awards granted in
2011, and recorded $4.1 million for a portion of these awards, including a cumulative adjustment of $2.4 million
during the three months ended March 31, 2012. The Company will assess the probability of the achievement of
the operating income targets at the end of each reporting period. If it becomes probable that the remaining
performance targets related to these performance-based restricted stock units will be achieved, a cumulative
adjustment will be recorded as if ratable stock-based compensation expense had been recorded since the grant
date. Additional stock based compensation of up to $5.6 million would have been recorded through
December 31, 2013 for all performance-based restricted stock units had the full achievement of these operating
income targets been deemed probable.

Warrants

In 2006, the Company issued fully vested and non-forfeitable warrants to purchase 960.0 thousand shares of

the Company’s Class A Common Stock to NFL Properties as partial consideration for footwear promotional
rights which were recorded as an intangible asset. With the assistance of an independent third party valuation
firm, the Company assessed the fair value of the warrants using various fair value models. Using these measures,
the Company concluded that the fair value of the warrants was $8.5 million. The warrants have a term of 12
years from the date of issuance and an exercise price of $18.50 per share, which is the adjusted closing price of
the Company’s Class A Common Stock on the date of issuance. As of December 31, 2013, all outstanding
warrants were exercisable, and no warrants were exercised.

13. Other Employee Benefits

The Company offers a 401(k) Deferred Compensation Plan for the benefit of eligible employees. Employee
contributions are voluntary and subject to Internal Revenue Service limitations. The Company matches a portion
of the participant’s contribution and recorded expense of $2.7 million, $2.3 million and $1.8 million for the years
ended December 31, 2013, 2012 and 2011, respectively. Shares of the Company’s Class A Common Stock are
not an investment option in this plan.

In addition, the Company offers the Under Armour, Inc. Deferred Compensation Plan which allows a select
group of management or highly compensated employees, as approved by the Compensation Committee, to make
an annual base salary and/or bonus deferral for each year. As of December 31, 2013 and 2012, the Deferred
Compensation Plan obligations were $3.3 million and $2.8 million, respectively, and were included in other long
term liabilities on the consolidated balance sheets.

The Company established the Rabbi Trust to fund obligations to participants in the Deferred Compensation

Plan. As of December 31, 2013 and 2012, the assets held in the Rabbi Trust were TOLI policies with cash-
surrender values of $4.6 million and $4.3 million, respectively. These assets are consolidated and are included in
other long term assets on the consolidated balance sheet. Refer to Note 9 for a discussion of the fair value
measurements of the assets held in the Rabbi Trust and the Deferred Compensation Plan obligations.

72

14. Risk Management and Derivatives

Foreign Currency Risk Management

The Company is exposed to gains and losses resulting from fluctuations in foreign currency exchange rates
relating to transactions generated by its international subsidiaries in currencies other than their local currencies.
These gains and losses are primarily driven by intercompany transactions. From time to time, the Company may
elect to enter into foreign currency forward contracts to reduce the risk associated with foreign currency
exchange rate fluctuations on intercompany transactions and projected inventory purchases for its European and
Canadian subsidiaries. In addition, the Company may elect to enter into foreign currency forward contracts to
reduce the risk associated with foreign currency exchange rate fluctuations on Pound Sterling denominated
balance sheet items.

As of December 31, 2013, the aggregate notional value of our outstanding foreign currency forward

contracts was $20.6 million, which was comprised of Canadian Dollar/U.S. Dollar, Euro/U.S. Dollar, and Pound
Sterling/Euro currency pairs with contract maturities of 1 month. The foreign currency forward contracts are not
designated as cash flow hedges, and accordingly, changes in their fair value are recorded in earnings. The fair
values of the Company’s foreign currency forward contracts were assets of $12.1 thousand and $4.8 thousand as
of December 31, 2013 and 2012, respectively, and were included in prepaid expenses and other current assets on
the consolidated balance sheet. Refer to Note 9 for a discussion of the fair value measurements. Included in other
expense, net were the following amounts related to changes in foreign currency exchange rates and derivative
foreign currency forward contracts:

(In thousands)

Unrealized foreign currency exchange rate gains (losses)
Realized foreign currency exchange rate gains (losses)
Unrealized derivative gains (losses)
Realized derivative gains (losses)

Year Ended December 31,

2013

2012

2011

$(1,905)
477
13
243

$ 2,464
(182)
675
(3,030)

$(4,027)
298
(31)
1,696

Interest Rate Risk Management

In order to maintain liquidity and fund business operations, the Company enters into long term debt
arrangements with various lenders which bear a range of fixed and variable rates of interest. The nature and
amount of the Company’s long-term debt can be expected to vary as a result of future business requirements,
market conditions and other factors. The Company may elect to enter into interest rate swap contracts to reduce
the impact associated with interest rate fluctuations. In December 2012, the Company began utilizing an interest
rate swap contract to convert a portion of variable rate debt under the $50.0 million loan to fixed rate debt. The
contract pays fixed and receives variable rates of interest based on one-month LIBOR and has a maturity date of
December 2019. The interest rate swap contract is accounted for as a cash flow hedge and accordingly, the
effective portion of the changes in fair value are recorded in other comprehensive income and reclassified into
interest expense over the life of the underlying debt obligation.

As of December 31, 2013, the notional value of the Company’s outstanding interest rate swap contract was
$25.0 million. During the years ended December 31, 2013 and 2012, the Company recorded a $317.6 thousand
and $21.1 thousand increase in interest expense, representing the effective portion of the contract reclassified
from accumulated other comprehensive income. The fair value of the interest rate swap contract was an asset of
$1.1 million as of December 31, 2013, and was included in other long term assets on the consolidated balance
sheet. The fair value of the interest rate swap contract was a liability of $0.1 million as of December 31, 2012,
and was included in other long term liabilities on the consolidated balance sheet.

The Company enters into derivative contracts with major financial institutions with investment grade credit
ratings and is exposed to credit losses in the event of non-performance by these financial institutions. This credit

73

risk is generally limited to the unrealized gains in the contracts. However, the Company monitors the credit
quality of these financial institutions and considers the risk of counterparty default to be minimal.

15. Related Party Transactions

The Company has an agreement to license a software system with a vendor whose Co-CEO is a director of
the Company. During the years ended December 31, 2013, 2012 and 2011, the Company paid $3.7 million, $1.9
million and $1.8 million, respectively, in licensing fees and related support services to this vendor. There were no
amounts payable to this related party as of December 31, 2013 and 2012.

The Company has an operating lease agreement with an entity controlled by the Company’s CEO to lease an

aircraft for business purposes. The Company paid $1.0 million, $0.8 million and $0.7 million in lease payments
to the entity for its use of the aircraft during the years ended December 31, 2013, 2012 and 2011, respectively.
No amounts were payable to this related party as of December 31, 2013 and 2012. The Company determined the
lease payments charged are at or below fair market lease rates.

16. Segment Data and Related Information

The Company’s operating segments are based on how the Chief Operating Decision Maker (“CODM”)
makes decisions about allocating resources and assessing performance. As such, the CODM receives discrete
financial information for the Company’s principal business by geographic region based on the Company’s
strategy to become a global brand. These geographic regions include North America; Latin America; Europe, the
Middle East and Africa (“EMEA”); and Asia. Each geographic segment operates exclusively in one industry: the
development, marketing and distribution of branded performance apparel, footwear and accessories. Beginning in
2013, the CODM also receives discrete financial information for the Company’s acquired MapMyFitness
business. Due to the insignificance of the EMEA, Latin America, Asia and MapMyFitness operating segments,
they have been combined into other foreign countries and businesses for disclosure purposes.

The net revenues and operating income (loss) associated with the Company’s segments are summarized in

the following tables. Net revenues represent sales to external customers for each segment. In addition to net
revenues, operating income (loss) is a primary financial measure used by the Company to evaluate performance
of each segment. Intercompany balances were eliminated for separate disclosure and the majority of corporate
expenses within North America have not been allocated to other foreign countries and businesses. Certain
corporate services costs, previously included within North America, have been allocated to other foreign
countries and businesses. Prior period segment data has been recast within the tables below to conform to current
year presentation.

(In thousands)

Net revenues
North America
Other foreign countries and businesses

Year Ended December 31,

2013

2012

2011

$2,193,739
138,312

$1,726,733
108,188

$1,383,346
89,338

Total net revenues

$2,332,051

$1,834,921

$1,472,684

74

(In thousands)

Operating income (loss)
North America
Other foreign countries and businesses

Total operating income

Interest expense, net
Other expense, net

Year Ended December 31,

2013

2012

2011

$271,338
(6,240)

$200,084
8,611

$150,559
12,208

265,098
(2,933)
(1,172)

208,695
(5,183)
(73)

162,767
(3,841)
(2,064)

Income before income taxes

$260,993

$203,439

$156,862

Net revenues by product category are as follows:

(In thousands)

Apparel
Footwear
Accessories

Total net sales

Licensing and other revenues

Total net revenues

Year Ended December 31,

2013

2012

2011

$1,762,150
298,825
216,098

2,277,073
54,978

$1,385,350
238,955
165,835

1,790,140
44,781

$1,122,031
181,684
132,400

1,436,115
36,569

$2,332,051

$1,834,921

$1,472,684

As of December 31, 2013 and 2012, substantially all of the Company’s long-lived assets were located in the
United States. Net revenues in the United States were $2,082.5 million, $1,650.4 million and $1,325.8 million for
the years ended December 31, 2013, 2012 and 2011, respectively.

17. Unaudited Quarterly Financial Data

(In thousands)

2013
Net revenues
Gross profit
Income from operations
Net income
Earnings per share-basic
Earnings per share-diluted

2012
Net revenues
Gross profit
Income from operations
Net income
Earnings per share-basic
Earnings per share-diluted

Quarter Ended (unaudited)

March 31,

June 30,

September 30, December 31,

$471,608
216,551
13,492
7,814
0.07
0.07

$
$

$384,389
175,204
24,403
14,661
0.14
0.14

$
$

$454,541
219,631
32,310
17,566
0.17
0.16

$
$

$369,473
169,467
11,720
6,668
0.06
0.06

$
$

$723,146
350,135
120,829
72,784
0.69
0.68

$
$

$575,196
280,391
90,980
57,317
0.55
0.54

$
$

$682,756
350,353
98,467
64,166
0.61
0.59

$
$

$505,863
254,235
81,592
50,132
0.48
0.47

$
$

Year Ended
December 31,

$2,332,051
1,136,670
265,098
162,330
1.54
1.50

$
$

$1,834,921
879,297
208,695
128,778
1.23
1.21

$
$

75

18. Subsequent Events

Acquisitions

On January 2, 2014, the Company acquired certain assets of its distributor in Mexico. Following the

acquisition, the Company has begun selling its products in Mexico directly rather than through a distributor. The
operating results for this acquisition will be included in the Company’s consolidated statements of income from
the date of acquisition. The Company is currently in the process of assessing the fair value of the assets acquired
and liabilities assumed, which is expected to be final during the first quarter of 2014. This acquisition is not
material to the Company.

Stockholders’ Equity

In February 2014, 0.3 million shares of Class B Convertible Common Stock were converted into shares of

Class A Common Stock on a one-for-one basis in connection with a stock sale.

Stock-Based Compensation

In February 2014, 0.4 million performance-based restricted stock units were awarded to certain officers and
key employees under the 2005 Plan. The performance-based restricted stock units have vesting that is tied to the
achievement of certain combined annual operating income targets for 2014 and 2015. Upon the achievement of
the combined operating income target, one third of the restricted stock units will vest in February 2016, one third
will vest in February 2017 and the remaining one third will vest in February 2018. If certain lower levels of
combined operating income for 2014 and 2015 are achieved, fewer or no restricted stock units will vest at each
vest date, and the remaining restricted stock units will be forfeited.

76

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None

ITEM 9A. CONTROLS AND PROCEDURES

Our management has evaluated, under the supervision and with the participation of our Chief Executive

Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of
December 31, 2013 pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (the “Exchange Act”).
Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of
December 31, 2013, our disclosure controls and procedures are effective in ensuring that information required to
be disclosed in our Exchange Act reports is (1) recorded, processed, summarized and reported in a timely manner
and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief
Financial Officer, as appropriate to allow timely decisions regarding required disclosure. Refer to Item 8 of this
report for the “Report of Management on Internal Control over Financial Reporting.”

There has been no change in our internal control over financial reporting during the most recent fiscal
quarter that has materially affected, or that is reasonably likely to materially affect our internal control over
financial reporting.

ITEM 9B. OTHER INFORMATION

None

77

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by this Item regarding directors is incorporated herein by reference from the 2014

Proxy Statement, under the headings “NOMINEES FOR ELECTION AT THE ANNUAL MEETING,”
“CORPORATE GOVERNANCE AND RELATED MATTERS: Audit Committee” and “SECTION 16(a)
BENEFICIAL OWNERSHIP REPORTING COMPLIANCE.” Information required by this Item regarding
executive officers is included under “Executive Officers of the Registrant” in Part 1 of this Form 10-K.

Code of Ethics

We have a written code of ethics in place that applies to all our employees, including our principal executive

officer, principal financial officer, and principal accounting officer and controller. A copy of our code of ethics
policy is available on our website: www.underarmour.com. We are required to disclose any change to, or waiver
from, our code of ethics for our senior financial officers. We intend to use our website as a method of
disseminating this disclosure as permitted by applicable SEC rules.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference herein from the 2014 Proxy Statement
under the headings “CORPORATE GOVERNANCE AND RELATED MATTERS: Compensation of Directors,”
and “EXECUTIVE COMPENSATION.”

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

The information required by this Item is incorporated by reference herein from the 2014 Proxy Statement
under the heading “SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS
OF SHARES.” Also refer to Item 5 “Market for Registrant’s Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities.”

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

The information required by this Item is incorporated by reference herein from the 2014 Proxy Statement

under the heading “TRANSACTIONS WITH RELATED PERSONS” and “CORPORATE GOVERNANCE
AND RELATED MATTERS—Independence of Directors.”

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this Item is incorporated by reference herein from the 2014 Proxy Statement

under the heading “INDEPENDENT AUDITORS.”

78

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

a. The following documents are filed as part of this Form 10-K:

1. Financial Statements:

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2013 and 2012

Consolidated Statements of Income for the Years Ended December 31, 2013, 2012 and 2011

Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2013, 2012 and

2011

Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2013, 2012 and 2011

Consolidated Statements of Cash Flows for the Years Ended December 31, 2013, 2012 and 2011

Notes to the Audited Consolidated Financial Statements

2. Financial Statement Schedule

Schedule II—Valuation and Qualifying Accounts

47

48

49

50

51

52

53

83

All other schedules are omitted because they are not applicable or the required information is shown in the

consolidated financial statements or notes thereto.

79

3. Exhibits

The following exhibits are incorporated by reference or filed herewith. References to the Company’s 2007 Form

10-K are to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2007. References to the
Company’s 2010 Form 10-K are to the Registrant’s Annual Report on Form 10-K for the year ended December 31,
2010. References to the Company’s 2011 Form 10-K are to the Registrant’s Annual Report on Form 10-K for the year
ended December 31, 2011. References to the Company’s 2012 Form 10-K are to the Registrant’s Annual Report on
Form 10-K for the year ended December 31, 2012.

Exhibit
No.

2.01

3.01

3.02

4.01

10.01

10.02

10.03

10.04

10.05

10.06

10.07

10.08

Agreement and Plan of Merger, dated as of November 8, 2013, among Under Armour, Inc., MMF
Merger Sub, Inc., MapMyFitness, Inc. and Fortis Advisors LLC (incorporated by reference to Exhibit
2.1 of the Company’s Current Report on Form 8-K filed November 14, 2013).

Articles of Amendment and Restatement (incorporated by reference to Exhibit 3.01 of the Company’s
Form 10-Q for the quarterly period ended June 30, 2012).

Second Amended and Restated By-Laws (incorporated by reference to Exhibit 3.02 of the Company’s
Form 8-K filed February 21, 2013).

Warrant Agreement between the Company and NFL Properties LLC dated as of August 3, 2006
(incorporated by reference to Exhibit 4.1 of the Current Report on Form 8-K filed August 7, 2006).

Credit Agreement among PNC Bank, National Association, as Administrative Agent, SunTrust Bank, as
Syndication Agent, Bank of America, N.A., as Documentation Agent, and the Lenders and the
Guarantors that are party thereto and the Company dated March 29, 2011 (incorporated by reference to
Exhibit 10.04 of the Company’s Form 10-Q for the quarterly period ended June 30, 2011), as amended
by First Amendment to Credit Agreement dated September 16, 2011 (incorporated by reference to
Exhibit 10.01 of the Company’s Form 10-Q for the quarterly period ended September 30, 2011).

Office lease by and between Beason Properties LLLP (as successor to 1450 Beason Street LLC) and the
Company dated December 14, 2007 (portions of this exhibit have been omitted pursuant to a request for
confidential treatment) (incorporated by reference to Exhibit 10.1 of the Current Report on Form 8-K
filed on December 20, 2007), as amended by the First Amendment dated June 4, 2008 (incorporated by
reference to Exhibit 10.04 of the Company’s Form 10-Q for the quarterly period ended June 30, 2008)
and the Second Amendment to Office Lease dated October 1, 2009 (portions of this exhibit have been
omitted pursuant to a request for confidential treatment) (incorporated by reference to Exhibit 10.01 of
the Company’s Form 10-Q for the quarterly period ended September 30, 2009).

Under Armour, Inc. Executive Incentive Plan (incorporated by reference to Exhibit 10.01 of the
Company’s Current Report on Form 8-K filed on May 6, 2013).*

Under Armour, Inc. Deferred Compensation Plan (incorporated by reference to Exhibit 10.15 of the
Company’s 2007 Form 10-K) and Amendment One to this plan (incorporated by reference to Exhibit
10.14 of the Company’s 2010 Form 10-K).*

Form of Change in Control Severance Agreement.*

Under Armour, Inc. Amended and Restated 2005 Omnibus Long-Term Incentive Plan and Amendment
One to the Plan (incorporated by reference to Exhibit 10.01 of the Company’s Form 10-Q for the
quarterly period ending June 30, 2012).*

Restricted Stock Grant Agreement under the Amended and Restated 2005 Omnibus Long-Term
Incentive Plan between Henry Stafford and the Company (incorporated by reference to Exhibit 10.07a of
the Company’s 2011 Form 10-K).*

Forms of Non-Qualified Stock Option Grant Agreement under the Amended and Restated 2005 Omnibus
Long-Term Incentive Plan (incorporated by reference to Exhibit 10.23 of the Company’s 2007 Form 10-
K and Exhibit 10.08 of the Company’s 2011 Form 10-K).*

80

10.09

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

21.01

23.01

31.01

31.02

32.01

32.02

Form of Restricted Stock Unit Grant Agreement under the Amended and Restated 2005 Omnibus Long-
Term Incentive Plan (incorporated by reference to Exhibit 10.09 of the Company’s 2011 Form 10-K).*

Forms of Performance-Based Stock Option Grant Agreement under the Amended and Restated 2005
Omnibus Long-Term Incentive Plan (incorporated by reference to Exhibits 10.02 of the Company’s
Form 10-Q for the quarterly period ended March 31, 2009 and Exhibit 10.03 of the Company’s Form 10-
Q for the quarterly period ended March 31, 2010).*

Amendment to Stock Option Awards Effective August 3, 2011 (incorporated by reference to Exhibit
10.11 of the Company’s 2011 Form 10-K).*

Forms of Performance-Based Restricted Stock Unit Grant Agreement for U.S. Employees under the
Amended and Restated 2005 Omnibus Long-Term Incentive Plan (filed herewith and incorporated by
reference to Exhibit 10.12 of the Company’s 2012 Form 10-K, Exhibit 10.05 of the Company’s Form 10-
Q for the quarterly period ended June 30, 2011 and Exhibit 10.12 of the Company’s 2011 Form 10-K).*

Form of Performance-Based Restricted Stock Unit Grant Agreement for International Employees under
the Amended and Restated 2005 Omnibus Long-Term Incentive Plan.*

Form of Employee Confidentiality, Non-Competition and Non-Solicitation Agreement by and between
certain executives and the Company.*

Employment Agreement by and between Karl-Heinz Maurath and the Company (portions of this exhibit
have been omitted pursuant to a request for confidential treatment) (incorporated by reference to Exhibit
10.15 of the Company’s 2012 Form 10-K).*

Under Armour, Inc. 2013 Non-Employee Director Compensation Plan (incorporated by reference to
Exhibit 10.01 of the Company’s Form 10-Q for the quarterly period ended March 31, 2013), Form of
Initial Restricted Stock Unit Grant (incorporated by reference to Exhibit 10.1 of the Current Report on
Form 8-K filed June 6, 2006), Form of Annual Stock Option Award (incorporated by reference to
Exhibit 10.3 of the Current Report on Form 8-K filed June 6, 2006) and Form of Annual Restricted
Stock Unit Grant (incorporated by reference to Exhibit 10.6 of the Company’s Form 10-Q for the
quarterly period ended June 30, 2011).*

Under Armour, Inc. 2006 Non-Employee Director Deferred Stock Unit Plan (incorporated by reference
to Exhibit 10.02 of the Company’s Form 10-Q for the quarterly period ended March 31, 2010) and
Amendment One to this plan (incorporated by reference to Exhibit 10.23 of the Company’s 2010 Form
10- K).*

Change in Control Severance Agreement between Karl-Heinz Maurath and the Company.*

List of Subsidiaries.

Consent of PricewaterhouseCoopers LLP.

Section 302 Chief Executive Officer Certification.

Section 302 Chief Financial Officer Certification.

Section 906 Chief Executive Officer Certification.

Section 906 Chief Financial Officer Certification.

101.INS

XBRL Instance Document

101.SCH

XBRL Taxonomy Extension Schema Document

101.CAL

XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

XBRL Taxonomy Extension Label Linkbase Document

101.PRE

XBRL Taxonomy Extension Presentation Linkbase Document

* Management contract or a compensatory plan or arrangement required to be filed as an Exhibit pursuant to

Item 15(b) of Form 10-K.

81

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

UNDER ARMOUR, INC.

By: /s/ KEVIN A. PLANK
Kevin A. Plank
Chairman of the Board of Directors
and Chief Executive Officer

Dated: February 21, 2014

Pursuant to the requirements of the Securities Act of 1934, this report has been signed below by the

following persons on behalf of the registrant and in the capacities and on the date indicated.

/s/ KEVIN A. PLANK

Kevin A. Plank

/S/ BRAD DICKERSON

Brad Dickerson

/s/ BYRON K. ADAMS, JR.

Byron K. Adams, Jr.

/s/ DOUGLAS E. COLTHARP

Douglas E. Coltharp

/s/ ANTHONY W. DEERING

Anthony W. Deering

/s/ A.B. KRONGARD

A.B. Krongard

/s/ WILLIAM R. MCDERMOTT

William R. McDermott

/s/ ERIC T. OLSON

Eric T. Olson

/s/ HARVEY L. SANDERS

Harvey L. Sanders

/s/ THOMAS J. SIPPEL

Thomas J. Sippel

Dated: February 21, 2014

Chairman of the Board of Directors and Chief Executive

Officer (principal executive officer)

Chief Financial Officer (principal accounting and

financial officer)

Director

Director

Director

Director

Director

Director

Director

Director

82

Schedule II

Valuation and Qualifying Accounts

(In thousands)

Description

Allowance for doubtful accounts
For the year ended December 31, 2013
For the year ended December 31, 2012
For the year ended December 31, 2011

Sales returns and allowances
For the year ended December 31, 2013
For the year ended December 31, 2012
For the year ended December 31, 2011

Deferred tax asset valuation allowance
For the year ended December 31, 2013
For the year ended December 31, 2012
For the year ended December 31, 2011

Balance at
Beginning
of Year

Charged to
Costs and
Expenses

Write-Offs
Net of
Recoveries

Balance at
End of
Year

$

$ 3,286
4,070
4,869

$

210
(108)
699

(558) $ 2,938
3,286
(676)
4,070
(1,498)

$32,919
20,600
16,827

$135,739
107,536
74,245

$(134,556) $34,102
32,919
20,600

(95,217)
(70,472)

$ 3,996
1,784
1,765

$

4,095
2,855
1,784

$

— $ 8,091
3,996
(643)
1,784
(1,765)

83

[THIS PAGE INTENTIONALLY LEFT BLANK]

UNDER ARMOUR ALTER EGO

UA NEXT

THESE ARE THE ATHLETES OF THE NEXT GENERATION. They are at the core 
of  our  brand  vision  and  are  the  backbone  of  our  growth…unprecedented 
growth, actually. In 2013, our youth business doubled the growth rate we saw 
in Men’s and Women’s apparel, gaining momentum in apparel, footwear, and 
accessories. Why? Because WILL starts early. 

WELCOME TO THE FUTURE SHOW

“…THE RELENTLESS PURSUIT OF INNOVATION.” It’s our journey, our commitment 
to always find a better way…and it’s the lifeblood of Under Armour. It’s a challenge 
we take on, willingly, each day, and this year has been 365-days of never-back-down 
progress. We opened our doors to inventors everywhere during the 2013 Future Show, 
opened our minds by reinventing the zipper using a magnet, proved that WILLpower™ 
can be measured with the Armour39® Performance Monitor, and took over the most 
famous train station on the planet. And those are just the highlights.

ARMOUR39® PERFORMANCE MONITOR

UA MAGZIP™

COLDGEAR® INFRARED

UA HOUSE OF INNOVATION AT GRAND CENTRAL TERMINAL

THE FUTURE SHOW WINNER IS ANNOUNCED & REWARDED

MAPPING OUT THE FUTURE

GETTING BETTER MEANS WORKING SMARTER. And with our first acquisition in 
MapMyFitness, that’s exactly what we plan to do. But, this isn’t just about going 
digital — this is about changing the game…AGAIN.

THE SHOE WE WERE BORN TO MAKE: THE UA SPEEDFORM™ APOLLO. It’s one of our 
pinnacle innovations of 2013, a Runner’s World Best Debut product, and the launchpad for 
our growth in the category. Our commitment to redefining Footwear represents our tenacity 
as a brand and our goals as a business. From the UA Micro G® Anatomix Basketball Shoe 
to the UA Highlight Cleat, Footwear IS the future of Under Armour.

BOARD OF DIRECTORS

KEVIN A. PLANK
CHAIRMAN OF THE BOARD OF DIRECTORS 
& CHIEF EXECUTIVE OFFICER 

BYRON K. ADAMS, JR. 
SENIOR ADVISOR TO THE CHAIRMAN

DOUGLAS E. COLTHARP
EXE
EXECUTIVE VICE PRESIDENT & CHIEF FINANCIAL 
OFFICER, HEALTHSOUTH CORPORATION

ANTHONY W. DEERING
FOR
FORMER CHIEF EXECUTIVE OFFICER & CHAIRMAN 
OF TH
OF THE BOARD OF DIRECTORS, THE ROUSE COMPANY

A.B. KRONGARD
FORMER CHIEF EXECUTIVE OFFICER & 
CHAIRMAN OF THE BOARD OF DIRECTORS, 
ALEX.BROWN, INCORPORATED 

WILLIAM R. MCDERMOTT
CO-CHIEF EXECUTIVE OFFICER & 
EXECUTIVE BOARD MEMBER, SAP AG

ERIC T. OLSON
A
ADMIRAL, U.S. NAVY (RETIRED) & FORMER 
COMM
COMMANDER, U.S. SPECIAL OPERATIONS COMMAND

HARVEY L. SANDERS
FORMER CHIEF EXECUTIVE OFFICER & CHAIRMAN OF THE 
BOARD OF DIRECTORS, NAUTICA ENTERPRISES, INC.

THOMAS J. SIPPEL
PARTNER, GILL SIPPEL & GALLAGHER

INTRODUCING THE UA SPEEDFORM™ APOLLO. THE FIRST 
TRUE PERFORMANCE RUNNING SHOE MADE COMPLETELY 
IN A CLOTHING FACTORY.