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U.S. Cellular

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FY2018 Annual Report · U.S. Cellular
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2018 Annual Report uscellular.com 1485_USC_Cover.indd   13/21/19   2:34 PMDEAR SHAREHOLDERS,At U.S. Cellular our customer centric approach and high-quality network differentiate us from competitors, and position us to achieve business imperatives designed to create long-term sustainable growth. In 2018 we grew our postpaid handset customer base and billings per customer, which drove increased revenues and profitability. At the same time, we tightly managed costs throughout the organization while investing in our network to continue providing an exceptional experience for our customers. U.S. Cellular is building on this momentum by focusing on our key objectives for 2019. Strengthen and grow our loyal customer base    Last year, we saw low levels of handset churn as a result of high levels of customer loyalty and satisfaction. Customers appreciate the simplicity of our Total Plans, which include choices for unlimited data. They also appreciate the financial safety that comes with our payback feature, which reduces the plan cost when customers use less than three gigabytes of data per line.   We continue to evolve our pricing strategies and promotional plans, taking an even more targeted approach to meet the specific needs of our customers. We will drive further engagement by rewarding customer loyalty, and offering even greater convenience and personalization. This includes creating a more digital retail experience and making switching to U.S. Cellular easy for new customers.Capture new and emerging revenue opportunities    Our short-term initiatives behind capturing new revenue opportunities include optimizing our device portfolio to ensure consumers have access to emerging categories like wearables and connected home devices. These initiatives also include continuing to deliver 4G fixed wireless broadband services to our more rural markets. Further, we are expanding our operating footprint into areas adjacent to our current service territory and expanding our brand’s relevancy across other consumer segments.  Our long-term revenue initiatives are centered around the opportunities to provide more advanced services with 5G technologies, which in turn will impact our network and distribution plans.  Advance our network to meet our customers’ evolving needs    Network performance remains a key driver of customer satisfaction and a hallmark of U.S. Cellular’s strategic positioning. We will continue to invest in current technologies, 4G and Voice over LTE, to ensure our customers have the high-quality experience they come to expect even as their data usage increases. At the same time, we will begin investing in next generation, 5G technology. Our New England and Mid-Atlantic markets are on track to roll out Voice over LTE in the first half of 2019, and we are targeting our first 5G commercial launches in 2020.Maintain expense discipline    We balance competitiveness with profitability through aggressive but economical pricing and promotions. Despite increasing data usage, we still manage to keep system operations costs low through expense management initiatives.  Build connections through our local presence    At U.S. Cellular, we strive to build a connection with our communities that extends beyond our business activities. Through our annual campaigns, “Future of Good” and “Most Valuable Coach,” we use our unique local connections to identify and reward neighborhood heroes and support their efforts to build even better communities.  Video    To view the video that accompanies this report, please visit investors.uscellular.com. Thank You    We thank our associates for their dedication to our customers and communities. We also want to recognize their hard work and innovation in providing outstanding services, products and experiences to  U.S. Cellular customers. Thank you to our shareholders and debtholders for your continuing support of our  long-term plans and strategies. Sincerely,Kenneth R. Meyers                      LeRoy T. Carlson, Jr. President and Chairman Chief Executive Officer1485_USC_Cover.indd   23/21/19   2:34 PMUNITED STATES CELLULAR CORPORATION

ANNUAL REPORT TO SHAREHOLDERS FOR THE YEAR ENDED DECEMBER 31, 2018
Pursuant to SEC Rule 14a-3

The following audited financial statements and certain other financial information for the year ended
December 31, 2018, represent U.S. Cellular’s annual report to shareholders as required by the rules and
regulations of the Securities and Exchange Commission (SEC).

The following information was filed with the SEC on February 22, 2019, as Exhibit 13 to U.S. Cellular’s
Annual Report on Form 10-K for the year ended December 31, 2018. Such information has not been
updated or revised since the date it was originally filed with the SEC. Accordingly, you are encouraged to
review such information together with any subsequent information that we have filed with the SEC and
other publicly available information.

United States Cellular Corporation and Subsidiaries

Exhibit 13

FINANCIAL REPORTS CONTENTS

Page No.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Executive Overview

Terms used by U.S. Cellular

Operational Overview

Financial Overview

Liquidity and Capital Resources

Contractual and Other Obligations

Consolidated Cash Flow Analysis

Consolidated Balance Sheet Analysis

Applications of Critical Accounting Policies and Estimates

Other Items

Regulatory Matters

Private Securities Litigation Reform Act of 1995 Safe Harbor Cautionary Statement

Market Risk

Supplemental Information Relating to Non-GAAP Financial Measures

Financial Statements

Consolidated Statement of Operations

Consolidated Statement of Cash Flows

Consolidated Balance Sheet – Assets

Consolidated Balance Sheet – Liabilities and Equity

Consolidated Statement of Changes in Equity

Notes to Consolidated Financial Statements

Reports of Management

Report of Independent Registered Public Accounting Firm

Selected Consolidated Financial Data

Consolidated Quarterly Information (Unaudited)

Shareholder Information

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

11MAR201607260845

EXECUTIVE OVERVIEW
The following Management’s Discussion and Analysis (MD&A) should be read in conjunction with the audited
consolidated financial statements and notes of United States Cellular Corporation (U.S. Cellular) for the year ended
December 31, 2018, and with the description of U.S. Cellular’s business included herein. Certain numbers included
herein are rounded to millions for ease of presentation; however, certain calculated amounts and percentages are
determined using the unrounded numbers.

This report contains statements that are not based on historical facts, including the words ‘‘believes,’’ ‘‘anticipates,’’
‘‘estimates,’’ ‘‘expects,’’ ‘‘plans,’’ ‘‘intends,’’ ‘‘projects’’ and similar expressions. These statements constitute and
represent ‘‘forward looking statements’’ as this term is defined in the Private Securities Litigation Reform Act of 1995.
Such forward looking statements involve known and unknown risks, uncertainties and other factors that may cause
actual results, events or developments to be significantly different from any future results, events or developments
expressed or implied by such forward looking statements. See Private Securities Litigation Reform Act of 1995 Safe
Harbor Cautionary Statement for additional information.

U.S. Cellular uses certain ‘‘non-GAAP financial measures’’ and each such measure is identified in the MD&A. A
discussion of the reason U.S. Cellular determines these metrics to be useful and a reconciliation of these measures to
their most directly comparable measures determined in accordance with accounting principles generally accepted in the
United States of America (GAAP) are included in the Supplemental Information Relating to Non-GAAP Financial
Measures section within the MD&A of this Form 10-K Report.

General

U.S. Cellular owns, operates, and invests in wireless markets throughout the United States. U.S. Cellular is an 82%-
owned subsidiary of Telephone and Data Systems, Inc. (TDS). U.S. Cellular’s strategy is to attract and retain wireless
customers through a value proposition comprised of a high-quality network, outstanding customer service, and
competitive devices, plans, and pricing, all provided with a local focus.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OPERATIONS

U.S. Cellular headquarters, Chicago, IL

U.S. Cellular operations

28FEB201914470135

(cid:2) Serves customers with 5.0 million connections including 4.5 million postpaid, 0.5 million prepaid and 0.1 million

reseller and other connections

(cid:2) Operates in 22 states

(cid:2) Employs approximately 5,600 associates

(cid:2) 6,531 cell sites including 4,129 owned towers in service

Financial and Operational Highlights

The following is a summary of certain selected information contained in the comprehensive MD&A that follows. The
overview does not contain all of the information that may be important. You should carefully read the entire MD&A and
not rely solely on the highlights.

(cid:2) Net income attributable to U.S. Cellular shareholders was $150 million in 2018, compared to $12 million in 2017.

Diluted earnings per share was $1.72 in 2018 compared to $0.14 a year ago.

(cid:2) Total additions to Property, plant and equipment were $515 million, including expenditures to (i) enhance and maintain
U.S. Cellular’s network coverage, including continuing to deploy VoLTE technology in certain markets and providing
additional capacity to accommodate increased data usage, by current customers; and (ii) invest in information
technology to support existing and new services and products.

2

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Trends and Developments

U.S. Cellular’s mission is to provide exceptional wireless communication services which enhance consumers’ lives,
increase the competitiveness of local businesses, and improve the efficiency of government operations in the mid-sized
and rural markets served.

Network and Technology:

(cid:2) U.S. Cellular continues to devote efforts to enhance its network capabilities. VoLTE technology has been launched

successfully in California, Iowa, Oregon, Washington and Wisconsin, and deployments in several additional operating
markets will occur in 2019. VoLTE technology allows customers to utilize a 4G LTE network for both voice and data
services, and offers enhanced services such as high definition voice and simultaneous voice and data sessions. In
addition, the deployment of VoLTE technology expands U.S. Cellular’s ability to offer roaming services to other wireless
carriers.

(cid:2) 5G technology is expected to help address customers’ growing demand for data services as well as create

opportunities for new services requiring high speed and reliability as well as low latency. U.S. Cellular is committed to
continuous technology innovation and continues to prepare for deployment of 5G technology beginning in 2019,
including commencing a trial utilizing 5G standards and equipment on its core LTE network in the fourth quarter of
2018. U.S. Cellular is partnering with leading companies in the wireless infrastructure and handset ecosystem to
provide rich 5G experiences for customers. In addition, in the markets where U.S. Cellular commercially deploys 5G
technology, which will include cities and towns large and small, customers using U.S. Cellular’s 4G LTE network will
experience increased network speed due to U.S. Cellular’s modernization efforts.

Asset Management:

(cid:2) U.S. Cellular assesses its existing wireless interests on an ongoing basis with a goal of improving the competitiveness
of its operations and maximizing its long-term return on capital. As part of this strategy, U.S. Cellular actively seeks
attractive opportunities to acquire wireless spectrum, including pursuant to FCC auctions. In 2018, U.S. Cellular
acquired $26 million of spectrum licenses through purchase and exchange transactions and divested $12 million of
spectrum licenses covering non-strategic areas through sale and exchange transactions. In October 2018, the FCC
announced that U.S. Cellular was a qualified bidder for Auction 101, which covered spectrum licenses that are
expected to be used primarily to deliver 5G technology. Auction 101 closed on January 24, 2019 but the results of the
auction have not yet been announced.

Services and Products:

(cid:2) U.S. Cellular’s customers are able to choose from a variety of national plans with voice, messaging and data usage
options and pricing that are designed to fit different customer needs, usage patterns and budgets. In 2018, U.S.
Cellular introduced the Unlimited with Payback plan that provides a monthly bill credit to postpaid customers if they
have used less than 3 gigabytes of data per line.

(cid:2) U.S. Cellular offers a comprehensive range of wireless devices such as handsets, tablets, modems, and hotspots. In

addition, U.S. Cellular also offers a wide range of accessories, including wireless basics such as cases, screen
protectors, chargers, and memory cards as well as an assortment of consumer electronics such as headphones,
smart speakers, wearables and home automation products (e.g. cameras, sensors, and thermostats). U.S. Cellular
offers certain of these products for purchase on installment plans, which allow new and existing postpaid customers
to purchase these products payable over a specified time period.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

TERMS USED BY U.S. CELLULAR
The following is a list of definitions of certain industry terms that are used throughout this document:

(cid:2) 4G LTE – fourth generation Long-Term Evolution, which is a wireless technology that enables more network capacity

for more data per user as well as faster access to data compared to third generation (3G) technology.

(cid:2) 5G – fifth generation wireless technology that is expected to help address customers’ growing demand for data

services as well as create opportunities for new services requiring high speed and reliability as well as low latency.

(cid:2) Account – represents an individual or business financially responsible for one or multiple associated connections. An

account may include a variety of types of connections such as handsets and connected devices.

(cid:2) ASU 2014-09 – the Financial Accounting Standards Board (FASB) Accounting Standards Update (ASU) 2014-09,

Revenue from Contracts with Customers, including any subsequent modifications to such guidance. This ASU replaces
existing revenue recognition rules with a single comprehensive model to use in accounting for revenue arising from
contracts with customers.

(cid:2) Auctions 101 and 102 – Auction 101 is an FCC auction of 28 GHz spectrum licenses that started in November 2018
and concluded in January 2019. Auction 102 is an FCC auction of 24 GHz spectrum licenses that is expected to start
in early 2019. The spectrum auctioned in each of these auctions, referred to as Millimeter Wave spectrum, is expected
to be used primarily to deliver 5G technology.

(cid:2) Auctions 1000, 1001, and 1002 – Auction 1000 is an FCC auction of 600 MHz spectrum licenses that started in

2016 and concluded in 2017 involving: (1) a ‘‘reverse auction’’ in which broadcast television licensees submitted bids
to voluntarily relinquish spectrum usage rights in exchange for payments (referred to as Auction 1001); (2) a
‘‘repacking’’ of the broadcast television bands in order to free up certain broadcast spectrum for other uses; and (3) a
‘‘forward auction’’ of licenses for spectrum cleared through this process to be used for wireless communications
(referred to as Auction 1002).

(cid:2) Churn Rate – represents the percentage of the connections that disconnect service each month. These rates

represent the average monthly churn rate for each respective period.

(cid:2) Connections – individual lines of service associated with each device activated by a customer. Connections are

associated with all types of devices that connect directly to the U.S. Cellular network.

(cid:2) Connected Devices – non-handset devices that connect directly to the U.S. Cellular network. Connected devices

include products such as tablets, wearables, modems, and hotspots.

(cid:2) EBITDA – refers to earnings before interest, taxes, depreciation, amortization and accretion and is used in the

non-GAAP metric Adjusted EBITDA throughout this document. See Supplemental Information Relating to Non-GAAP
Financial Measures within this MD&A for additional information.

(cid:2) Eligible Telecommunications Carrier (ETC) – designation by states for providing specified services in ‘‘high cost’’

areas which enables participation in universal service support mechanisms.

(cid:2) Free Cash Flow – non-GAAP metric defined as Cash flows from operating activities less Cash paid for additions to
property, plant and equipment. See Supplemental Information Relating to Non-GAAP Financial Measures within this
MD&A for additional information.

(cid:2) Gross Additions – represents the total number of new connections added during the period, without regard to

connections that were terminated during that period.

(cid:2) Net Additions – represents the total number of new connections added during the period, net of connections that

were terminated during that period.

(cid:2) OIBDA – refers to operating income before depreciation, amortization and accretion and is used in the non-GAAP
metric Adjusted OIBDA throughout this document. See Supplemental Information Relating to Non-GAAP Financial
Measures within this MD&A for additional information.

(cid:2) Partial Economic Areas – service areas of certain FCC licenses based on geography.

4

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

(cid:2) Postpaid Average Billings per Account (Postpaid ABPA) – non-GAAP metric which is calculated by dividing total
postpaid service revenues plus equipment installment plan billings by the average number of postpaid accounts and
by the number of months in the period. See Supplemental Information Relating to Non-GAAP Financial Measures
within this MD&A for additional information.

(cid:2) Postpaid Average Billings per User (Postpaid ABPU) – non-GAAP metric which is calculated by dividing total

postpaid service revenues plus equipment installment plan billings by the average number of postpaid connections
and by the number of months in the period. See Supplemental Information Relating to Non-GAAP Financial Measures
within this MD&A for additional information.

(cid:2) Postpaid Average Revenue per Account (Postpaid ARPA) – metric which is calculated by dividing total postpaid

service revenues by the average number of postpaid accounts and by the number of months in the period.

(cid:2) Postpaid Average Revenue per User (Postpaid ARPU) – metric which is calculated by dividing total postpaid
service revenues by the average number of postpaid connections and by the number of months in the period.

(cid:2) Retail Connections – the sum of postpaid connections and prepaid connections.

(cid:2) Tax Act – refers to comprehensive federal tax legislation enacted on December 22, 2017, which made broad changes

to the U.S. tax code. Now titled H.R.1, the Tax Act was originally identified as the Tax Cuts and Jobs Act of 2017.

(cid:2) Universal Service Fund (USF) – a system of telecommunications collected fees and support payments managed by

the FCC intended to promote universal access to telecommunications services in the United States.

(cid:2) VoLTE – Voice over Long-Term Evolution is a technology specification that defines the standards and procedures for

delivering voice communications and related services over 4G LTE networks.

5

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OPERATIONAL OVERVIEW
Retail Connections Composition
As of December 31, 2018

10%

90%

Postpaid

Prepaid

28FEB201908262452

As of December 31,
Retail Connections – End of Period 

2018

2017

2016

Postpaid

Prepaid
Total

4,472,000

516,000
4,988,000

4,518,000

519,000
5,037,000

4,482,000

484,000
4,966,000

19MAR201902363012

Year Ended December 31,

2018

2017

2016

Postpaid Activity and Churn
Gross Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Handsets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Connected Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Gross Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net Additions (Losses)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Handsets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Connected Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Net Additions (Losses)

. . . . . . . . . . . . . . . . . . . . . . . . . . .

Churn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Handsets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Connected Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Churn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018-2017 Commentary

475,000
150,000

625,000

23,000
(69,000)

(46,000)

0.98%
2.96%
1.25%

490,000
198,000

688,000

38,000
(2,000)

36,000

0.99%
2.52%
1.21%

479,000
294,000

773,000

(70,000)
143,000

73,000

1.18%
2.11%
1.31%

Postpaid net additions decreased in 2018 due primarily to lower gross additions, as well as an increase in tablet churn.
The decrease in connected devices gross additions reflects U.S. Cellular’s decision to discontinue promotions of heavily
discounted tablets in 2018.

2017-2016 Commentary

Postpaid net additions decreased in 2017 mainly due to lower connected devices net additions which reflected both
lower tablet gross additions and an increase in tablet churn. The decline in tablet gross additions reflects industry-wide
trends including (i) reduced consumer demand for network-connected tablets, and (ii) carriers including U.S. Cellular
have curtailed promotions of heavily discounted tablets designed to stimulate demand due to poor economics. The
decrease in connected devices net additions was partially offset by an improvement in handsets net additions driven by
both higher gross additions and a decrease in churn.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Postpaid Revenue

Year Ended December 31,

Average Revenue Per User (ARPU)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average Billings Per User (ABPU)1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average Revenue Per Account (ARPA)
Average Billings Per Account (ABPA)1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018

44.98
58.67

118.93
155.11

$
$

$
$

$
$

$
$

2017

44.38
55.60

118.96
149.02

$
$

$
$

2016

46.96
56.12

124.09
148.29

1 Postpaid ABPU and Postpaid ABPA are non-GAAP financial measures. Refer to Supplemental Information Relating to Non-GAAP Financial Measures

within this MD&A for a reconciliation of these measures.

2018-2017 Commentary

On January 1, 2018, U.S Cellular adopted the provisions of ASU 2014-09, using a modified retrospective method. Under
this method, the new accounting standard is applied only to the most recent period presented, recognizing the
cumulative effect of the accounting change as an adjustment to retained earnings at January 1, 2018. See Note 2 —
Revenue Recognition in the Notes to Consolidated Financial Statements for additional details.

Postpaid ARPU increased in 2018 due primarily to several factors including: increases in device protection plan and
regulatory recovery revenues as well as having proportionately more handset connections, which on a per-unit basis
contribute more revenue than tablet connections. Such factors were partially offset by the impact of adopting the
provisions of ASU 2014-09, as well as the impact of overall price reductions on plan offerings. Postpaid ARPA decreased
slightly in 2018 due primarily to a decrease in postpaid connections per account driven by higher tablet churn.
Application of the new accounting standard had the impact of reducing ARPU and ARPA by $0.21 and $0.55,
respectively.

Under equipment installment plans, customers pay for their wireless devices in installments over a period of time. In
order to show the trend in estimated cash collections from postpaid customer billings for service and equipment, U.S.
Cellular has presented Postpaid ABPU and Postpaid ABPA, which are calculated as Postpaid ARPU and Postpaid ARPA
plus average monthly installment plan billings per connection and account, respectively.

Postpaid ABPU and ABPA increased in 2018 due primarily to (i) an increase in equipment installment plan billings driven
by increased penetration of equipment installment plans and (ii) a higher average price per device sold.

2017-2016 Commentary

Postpaid ARPU and Postpaid ARPA decreased in 2017 due primarily to industry-wide price competition resulting in
overall price reductions on plan offerings.

Equipment installment plan billings increased in 2017 due to increased penetration of equipment installment plans.
Postpaid ABPU decreased in 2017 as the increase in equipment installment plan billings was more than offset by the
decline in Postpaid ARPU discussed above. Postpaid ABPA, however, increased slightly in 2017 as the increase in
equipment installment plan billings more than offset the decline in Postpaid ARPA discussed above.

7

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

FINANCIAL OVERVIEW

Year Ended December 31,

20181

2017

2016

2018 vs.
2017

2017 vs.
2016

(Dollars in millions)
Retail service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Inbound roaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,623 $
154
201

2,589 $
129
260

Service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . .

System operations (excluding Depreciation, amortization and

accretion reported below) . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of equipment sold . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative . . . . . . . . . . . . . . . . . . . . .
Depreciation, amortization and accretion . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on asset disposals, net . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of business and other exit costs, net
. . . . . . .
. . . . . . . . . . . .
(Gain) loss on license sales and exchanges, net

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . $

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Adjusted OIBDA (Non-GAAP)2 . . . . . . . . . . . . . . . . . . . . . . . . $

Adjusted EBITDA (Non-GAAP)2

. . . . . . . . . . . . . . . . . . . . . . . $

Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

2,978
989

3,967

758
1,031
1,388
640
–
10
–
(18)

3,809

158 $

164 $

790 $

963 $

515 $

2,978
912

3,890

732
1,071
1,412
615
370
17
(1)
(22)

4,194

(304) $

15 $

675 $

820 $

469 $

2,700
152
229

3,081
909

3,990

760
1,081
1,480
618
–
22
–
(19)

3,942

48

49

669

816

446

1%
20%
(23)%

–
8%

2%

4%
(4)%
(2)%
4%
N/M
(40)%
N/M
20%

(9)%

N/M

N/M

17%

17%

10%

(4)%
(15)%
13%

(3)%
–

(3)%

(4)%
(1)%
(4)%
–
N/M
(22)%
N/M
(17)%

6%

N/M

(70)%

1%

1%

5%

N/M – Percentage change not meaningful

1 As of January 1, 2018, U.S. Cellular adopted ASU 2014-09 using a modified retrospective approach. Under this method, the new accounting standard is
applied only to the most recent period presented. See Note 2 — Revenue Recognition in the Notes to Consolidated Financial Statements for additional
information.

2 Refer to Supplemental Information Relating to Non-GAAP Financial Measures within this MD&A for a reconciliation of this measure.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Operating Revenues
(Dollars in millions)

$4,000

$3,990

$31

$3

$3,890

$25

$34

$(59)

$(111)

$(23)

$3,900

$3,800

$3,700

$3,600

$3,500

2016

Retail
Service

Inbound
Roaming

Other
Service

Equipment

2017

Retail
Service

Inbound
Roaming

Other
Service

Equipment

28FEB201914465721

2018

$77

$3,967

Service revenues consist of:

(cid:2) Retail Service — Charges for access, airtime,
recovery of regulatory costs and value added
services, including data services and products

(cid:2) Inbound Roaming — Charges to other wireless
carriers whose customers use U.S. Cellular’s
wireless systems when roaming

(cid:2) Other Service — Amounts received from the
Federal USF and tower rental revenues.
Imputed interest on equipment installment plan
contracts is included in 2017; however, it is not
included in 2018 due to the impact of adopting
the provisions of ASU 2014-09

Equipment revenues consist of:

(cid:2) Sales of wireless devices and related

accessories to new and existing customers,
agents, and third-party distributors

Key components of changes in the statement of operations line items were as follows:

2018-2017 Commentary

Total operating revenues

Retail service revenues increased in 2018 primarily as a result of the changes in Postpaid ARPU as previously discussed
in the Operational Overview section.

Inbound roaming revenues increased in 2018 primarily driven by data traffic, with significantly higher usage partially
offset by lower rates.

Other service revenues decreased year over year, reflecting the exclusion of imputed interest income in 2018 due to the
impact of adopting the provisions of ASU 2014-09. The impact of imputed interest income was $73 million in 2017.
Federal USF revenues remained flat year over year at $92 million. See the Regulatory Matters section in this MD&A for a
description of the Phase II Connect America Mobility Fund (MF2 Order) and its expected impacts on U.S. Cellular’s
Federal USF support.

Equipment sales revenues increased in 2018 due primarily to the impact of adopting the provisions of ASU 2014-09 and
an increase in the average revenue per device sold. Such factors were partially offset by a decrease in the number of
devices sold.

See Note 2 — Revenue Recognition in the Notes to Consolidated Financial Statements for additional details on the
financial statement impact of ASU 2014-09.

System operations expenses

System operations expenses increased in 2018 due primarily to higher maintenance, utility and cell site rent expenses
largely reflecting the growth in cell sites and other network facilities as U.S. Cellular continues to add capacity, enhance
quality, and deploy new technologies.

Cost of equipment sold

Cost of equipment sold decreased in 2018 due primarily to a decrease in the number of devices sold, partially offset by
an increase due to a higher average cost per device sold. Loss on equipment, defined as Equipment sales revenues
less Cost of equipment sold, was $42 million and $159 million for 2018 and 2017, respectively.

Selling, general and administrative expenses

Selling, general and administrative expenses decreased in 2018 due primarily to lower sales commissions.

9

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Depreciation, amortization and accretion

Depreciation, amortization, and accretion increased in 2018 due to additional network assets being placed into service
as well as an increase in amortization expense related to billing system upgrades.

(Gain) loss on asset disposals, net

Loss on asset disposals, net decreased primarily as a result of fewer disposals of certain network assets.

(Gain) loss on license sales and exchanges, net

Net gains in 2018 and 2017 were due to gains recognized on license sale and exchange transactions with various third
parties.

2017-2016 Commentary

Total operating revenues

Service revenues decreased as a result of (i) a decrease in retail service revenues driven by industry-wide price
competition resulting in overall price reductions on plan offerings; and (ii) a decrease in inbound roaming revenue mainly
due to lower roaming rates. Such reductions were partially offset by an increase in imputed interest income due to an
increase in the total number of active equipment installment plans.

Federal USF revenue remained flat year over year at $92 million. See the Regulatory Matters section in this MD&A for a
description of the FCC Mobility Fund Phase II Order (MF2 Order) and its expected impacts on U.S. Cellular’s current
Federal USF support.

Equipment sales revenues increased by a modest amount year over year reflecting an increase in average revenue per
device sold, a mix shift to higher end smartphone devices and, to a lesser extent, an increase in accessories revenues.
Such increases were almost entirely offset by a decrease in the number of devices sold, a reduction in guarantee liability
amortization for equipment installment contracts as a result of changes in plan offerings, and lower device activation
fees.

System operations expenses

System operations expenses decreased in 2017 as a result of (i) a decrease in customer usage expenses driven mainly
by decreased circuit costs; and (ii) a decrease in roaming expenses driven primarily by lower roaming rates, partially
offset by increased data roaming usage.

Cost of equipment sold

Cost of equipment sold decreased mainly due to a reduction in the number of devices sold partially offset by a mix shift
from feature phones and connected devices to higher cost smartphones. Loss on equipment was $159 million and
$172 million for 2017 and 2016, respectively.

Selling, general and administrative expenses

Selling expenses decreased by $26 million due to lower advertising expenses, including a decrease in sponsorship
expenses related to the termination of a naming rights agreement in 2016. Such reductions were partially offset by an
increase in commissions expenses.

General and administrative expenses decreased by $42 million mainly due to lower expenses for bad debts and phone
programs, along with reductions in numerous other general and administrative expense categories.

Loss on impairment of goodwill

In 2017, U.S. Cellular recorded a $370 million loss on impairment related to goodwill. See Note 7 – Intangible Assets in
the Notes to Consolidated Financial Statements for additional information.

(Gain) loss on asset disposals, net

Loss on asset disposals, net decreased primarily as a result of fewer disposals of certain network assets.

10

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

(Gain) loss on license sales and exchanges, net

The net gains in 2017 and 2016 were due to license exchange transactions with third parties.

Components of Other Income (Expense)

Year Ended December 31,

. . . . . . . . . . . . . . . . . . . . . . . . . . . $

(Dollars in millions)
Operating income (loss)
Equity in earnings of unconsolidated entities . . . . . . . . . . . . . . .
Interest and dividend income . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net

Total investment and other income . . . . . . . . . . . . . . . . . . . . .

Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net income attributable to noncontrolling interests, net of tax .

2018

2017

2016

2018 vs.
2017

2017 vs.
2016

158 $
159
15
(116)
(1)

57

215
51

164
14

(304) $
137
8
(113)
–

32

(272)
(287)

15
3

48
140
6
(113)
1

34

82
33

49
1

48

N/M
16%
83%
(3)%
N/M

76%

N/M
N/M

N/M
N/M

N/M

N/M
(2)%
40%
–
(19)%

(1)%

N/M
N/M

(70)%
56%

(74)%

Net income attributable to U.S. Cellular shareholders . . . . . . . . . . $

150 $

12 $

N/M – Percentage change not meaningful

2018-2017 Commentary

Equity in earnings of unconsolidated entities

Equity in earnings of unconsolidated entities represents U.S. Cellular’s share of net income from entities in which it has a
noncontrolling interest and that are accounted for using the equity method. U.S. Cellular’s investment in the Los Angeles
SMSA Limited Partnership (LA Partnership) contributed $77 million and $66 million in earnings of unconsolidated entities
in 2018 and 2017, respectively. See Note 8 — Investments in Unconsolidated Entities in the Notes to Consolidated
Financial Statements for additional information.

Interest and dividend income

Interest and dividend income increased as a result of an increase in the money market investments balance, classified
within Cash and cash equivalents, in 2018.

Income tax expense (benefit)

The effective tax rate on Income before income taxes for 2018 was 23.7%, which is consistent with a normalized tax rate
inclusive of federal and state tax.

The overall effective tax rate for 2017 was not meaningful due to the effect of the Tax Act combined with the tax impact
of the impairment of goodwill, since portions of the goodwill balance are not amortizable for income tax purposes.

See Note 5 – Income Taxes in the Notes to Consolidated Financial Statements for additional information.

Net income attributable to noncontrolling interests, net of tax

Net income attributable to noncontrolling interests, net of tax increased in 2018, due primarily to an out-of-period
adjustment recorded in the first quarter of 2018. U.S. Cellular determined that this adjustment was not material to any of
the periods impacted. See Note 13 — Variable Interest Entities in the Notes to Consolidated Financial Statements for
additional information.

2017-2016 Commentary

Equity in earnings of unconsolidated entities

U.S. Cellular’s investment in the Los Angeles SMSA Limited Partnership (LA Partnership) contributed $66 million and
$71 million to Equity in earnings of unconsolidated entities in 2017 and 2016, respectively. See Note 8 – Investments in
Unconsolidated Entities in the Notes to Consolidated Financial Statements for additional information.

11

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Income tax expense (benefit)

The overall effective tax rate for 2017 is not meaningful due to the effect of the Tax Act combined with the impaired
goodwill, since portions of the goodwill balance are not amortizable for income tax purposes. U.S. Cellular’s effective tax
rate on Income before taxes for 2016 was 39.7% and was consistent with a normalized tax rate inclusive of federal and
state tax — note that the federal statutory rate prior to the Tax Act was 35%.

See Note 5 — Income Taxes in the Notes to Consolidated Financial Statements for additional information.

Net income attributable to noncontrolling interests, net of tax

The increase year over year is due to higher income from certain partnerships in 2017.

12

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

LIQUIDITY AND CAPITAL RESOURCES
Sources of Liquidity

U.S. Cellular operates a capital-intensive business. Historically, U.S. Cellular has used internally-generated funds and also
has obtained substantial funds from external sources for general corporate purposes. In the past, U.S. Cellular’s existing
cash and investment balances, funds available under its revolving credit agreement, receivables securitization
agreement, funds from other financing sources, including a term loan and other long-term debt, and cash flows from
operating, and certain investing and financing activities, including sales of assets or businesses, provided sufficient
liquidity and financial flexibility for U.S. Cellular to meet its normal day-to-day operating needs and debt service
requirements, to finance the build-out and enhancement of markets and to fund acquisitions, primarily of spectrum
licenses. There is no assurance that this will be the case in the future. See Market Risk for additional information
regarding maturities of long-term debt.

Although U.S. Cellular currently has a significant cash balance, U.S. Cellular has incurred negative free cash flow at
times in the past and this could occur in the future. However, U.S. Cellular believes that existing cash and investment
balances, funds available under its revolving credit agreement, receivables securitization agreement and expected cash
flows from operating and investing activities will provide sufficient liquidity for U.S. Cellular to meet its normal day-to-day
operating needs and debt service requirements for the coming year.

U.S. Cellular may require substantial additional capital for, among other uses, funding day-to-day operating needs
including working capital, acquisitions of providers of wireless telecommunications services, spectrum license or system
acquisitions, capital expenditures, debt service requirements, the repurchase of shares, the payment of dividends, or
making additional investments. U.S. Cellular plans to participate in spectrum auctions in 2019 (see Regulatory Matters —
Millimeter Wave Spectrum Auctions), and expects capital expenditures to increase in 2019 relative to 2018 levels, due
primarily to investments to enhance network speed and capacity and begin deploying 5G. It may be necessary from
time to time to increase the size of the existing revolving credit agreement, to put in place a new credit agreement, or to
obtain other forms of financing in order to fund potential expenditures. U.S. Cellular’s liquidity would be adversely
affected if, among other things, U.S. Cellular is unable to obtain short- or long-term financing on acceptable terms, U.S.
Cellular makes significant spectrum license purchases, the LA Partnership discontinues or significantly reduces
distributions compared to historical levels, or Federal USF and/or other regulatory support payments decline.

U.S. Cellular’s credit rating currently is sub-investment grade. There can be no assurance that sufficient funds will
continue to be available to U.S. Cellular or its subsidiaries on terms or at prices acceptable to U.S. Cellular. Insufficient
cash flows from operating activities, changes in U.S. Cellular’s credit ratings, defaults of the terms of debt or credit
agreements, uncertainty of access to capital, deterioration in the capital markets, reduced regulatory capital at banks
which in turn limits their ability to borrow and lend, other changes in the performance of U.S. Cellular or in market
conditions or other factors could limit or restrict the availability of financing on terms and prices acceptable to U.S.
Cellular, which could require U.S. Cellular to reduce its acquisition, capital expenditure and business development
programs, reduce the acquisition of spectrum licenses, and/or reduce or cease share repurchases and/or the payment
of dividends. Any of the foregoing developments would have an adverse impact on U.S. Cellular’s business, financial
condition or results of operations. U.S. Cellular cannot provide assurance that circumstances that could have a material
adverse effect on its liquidity or capital resources will not occur.

13

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cash and Cash Equivalents

Cash and cash equivalents include cash and money market investments. The primary objective of U.S. Cellular’s Cash
and cash equivalents is for use in its operations and acquisition, capital expenditure and business development
programs.

Cash and Cash Equivalents
(Dollars in millions)

$700

$600

$500

$400

$300

$200

$100

$0

$586

$580

$352

2016

2017

28FEB201908262046
2018

At December 31, 2018, U.S. Cellular’s Cash and cash
equivalents totaled $580 million compared to $352 million
and $586 million at December 31, 2017 and December 31,
2016, respectively.

The majority of U.S. Cellular’s Cash and cash equivalents
is held in bank deposit accounts and in money market
funds that purchase only debt issued by the U.S. Treasury
or U.S. government agencies across a range of eligible
money market investments that may include, but are not
limited to, government agency repurchase agreements,
government agency debt, U.S. Treasury repurchase
agreements, U.S. Treasury debt, and other securities
collateralized by U.S. government obligations. U.S. Cellular
monitors the financial viability of the money market funds
and direct investments in which it invests and believes that
the credit risk associated with these investments is low.

Financing

Revolving Credit Agreement

U.S. Cellular has an unsecured revolving credit agreement available for general corporate purposes including spectrum
purchases and capital expenditures. In May 2018, U.S. Cellular entered into a new $300 million revolving credit
agreement with certain lenders and other parties. Amounts under the revolving credit agreement may be borrowed,
repaid and reborrowed from time to time until maturity in May 2023. As a result of the new agreement, U.S. Cellular’s
previous revolving credit agreement due to expire in June 2021 was terminated. As of December 31, 2018, there were
no outstanding borrowings under the revolving credit agreement, except for letters of credit, and U.S. Cellular’s unused
capacity under its revolving credit agreement was $298 million. The continued availability of the revolving credit
agreement requires U.S. Cellular to comply with certain negative and affirmative covenants, maintain certain financial
ratios and provide representations on certain matters at the time of each borrowing. U.S. Cellular believes it was in
compliance as of December 31, 2018, with all of the financial covenants and requirements set forth in its revolving credit
agreement. See Financial Covenants below.

See Note 11 — Debt in the Notes to Consolidated Financial Statements for additional information regarding the revolving
credit agreement.

Term Loan

In January 2015, U.S. Cellular entered into an unsecured senior term loan credit agreement. In July 2015, U.S. Cellular
borrowed the full amount of $225 million available under this agreement in two separate draws. This term loan credit
agreement was amended and restated in June 2016, and further amended in May 2018. Principal reductions are due
and payable in quarterly installments of $3 million beginning in March 2016 through December 2021, and the remaining
unpaid balance will be due and payable in January 2022. This agreement was entered into for general corporate
purposes, including working capital, spectrum purchases and capital expenditures.

The continued availability of the term loan agreement requires U.S. Cellular to comply with certain negative and
affirmative covenants, maintain certain financial ratios and make representations regarding certain matters at the time of
each borrowing, that are substantially the same as those in U.S. Cellular’s revolving credit agreement described above.

14

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

U.S. Cellular believes that it was in compliance as of December 31, 2018, with all of the financial covenants and
requirements set forth in the term loan agreement. See Financial Covenants below.

See Note 11 — Debt in the Notes to Consolidated Financial Statements for additional information regarding the term
loan.

Receivables Securitization Agreement

In December 2017, U.S. Cellular, through its subsidiaries, entered into a $200 million credit agreement to permit
securitized borrowings using its equipment installment receivables for general corporate purposes. U.S. Cellular entered
into a performance guaranty whereby U.S. Cellular guarantees the performance of certain wholly-owned subsidiaries of
U.S. Cellular under the agreement. Amounts under the receivables securitization agreement may be borrowed, repaid
and reborrowed from time to time until maturity in December 2019, which may be extended from time to time as
specified therein. As of December 31, 2018, there were no outstanding borrowings under the receivables securitization
agreement, and the entire unused capacity of $200 million was available, subject to sufficient collateral to satisfy the
asset borrowing base provisions of the agreement. As of December 31, 2018, the USCC Master Note Trust (Trust) held
$63 million of assets available to be pledged as collateral for the receivables securitization agreement. The continued
availability of the receivables securitization agreement requires U.S. Cellular to comply with certain negative and
affirmative covenants, maintain certain financial ratios and provide representations on certain matters at the time of each
borrowing. U.S. Cellular believes that it was in compliance as of December 31, 2018, with all of the financial covenants
and requirements set forth in its receivables securitization agreement. See Financial Covenants below.

See Note 11 — Debt in the Notes to Consolidated Financial Statements for additional information regarding the
receivables securitization agreement.

Financial Covenants

As noted above, the revolving credit agreement, senior term loan agreement and receivables securitization agreement
require U.S. Cellular to comply with certain affirmative and negative covenants, which include certain financial covenants.
In particular, under these agreements, U.S. Cellular is required to maintain the Consolidated Interest Coverage Ratio at a
level not lower than 3.00 to 1.00 as of the end of any fiscal quarter. U.S. Cellular also is required to maintain the
Consolidated Leverage Ratio at a level not to exceed 3.25 to 1.00 as of the end of any fiscal quarter through June 30,
2019. From July 1, 2019 and thereafter, the Consolidated Leverage Ratio is not to exceed 3.00 to 1.00 as of the end of
any fiscal quarter. U.S. Cellular believes that it was in compliance as of December 31, 2018, with all such financial
covenants.

Other Long-Term Financing

U.S. Cellular has an effective shelf registration statement on Form S-3 to issue senior or subordinated debt securities.
The proceeds from any such issuance may be used for general corporate purposes, including: the possible reduction of
other short-term or long-term debt; spectrum purchases; capital expenditures; in connection with acquisition,
construction and development programs; for working capital; to provide additional investments in subsidiaries; or the
repurchase of shares. The U.S. Cellular shelf registration statement permits U.S. Cellular to issue at any time and from
time to time senior or subordinated debt securities in one or more offerings, up to the amount registered, which is
currently $500 million. The ability of U.S. Cellular to complete an offering pursuant to such shelf registration statement is
subject to market conditions and other factors at the time.

U.S. Cellular believes that it was in compliance as of December 31, 2018, with all covenants and other requirements set
forth in the U.S. Cellular long-term debt indentures. The U.S. Cellular long-term debt indentures do not include any
financial covenants. U.S. Cellular has not failed to make nor does it expect to fail to make any scheduled payment of
principal or interest under such indentures.

The total long-term debt principal payments due for the next five years are $205 million, which represent 12% of the total
gross long-term debt obligation at December 31, 2018. Refer to Market Risk — Long-Term Debt for additional
information regarding required principal payments and the weighted average interest rates related to U.S. Cellular’s
Long-term debt.

U.S. Cellular, at its discretion, may from time to time seek to retire or purchase its outstanding debt through cash
purchases and/or exchanges for other securities, in open market purchases, privately negotiated transactions, tender
offers, exchange offers or otherwise. Such repurchases or exchanges, if any, will depend on prevailing market
conditions, liquidity requirements, contractual restrictions and other factors. The amounts involved may be material.

15

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

See Note 11 — Debt in the Notes to Consolidated Financial Statements for additional information on long-term
financing.

Credit Ratings

In certain circumstances, U.S. Cellular’s interest cost on its revolving credit and term loan agreements may be subject to
increase if its current credit ratings from nationally recognized credit rating agencies are lowered, and may be subject to
decrease if the ratings are raised. U.S. Cellular’s agreements do not cease to be available nor do the maturity dates
accelerate solely as a result of a downgrade in credit rating. However, a downgrade in U.S. Cellular’s credit rating could
adversely affect its ability to renew the agreements or obtain access to other credit agreements in the future.

U.S. Cellular is rated at sub-investment grade. U.S. Cellular’s credit ratings as of December 31, 2018, and the dates
such ratings were re-affirmed were as follows:

Rating Agency

Moody’s (re-affirmed September 2018)
Standard & Poor’s (re-affirmed October 2018)
Fitch Ratings (re-affirmed April 2018)

Capital Requirements

Rating

Ba1
BB
BB+

Outlook

stable outlook
stable outlook
stable outlook

The discussion below is intended to highlight some of the significant cash outlays expected during 2019 and beyond
and to highlight the spending incurred in prior years for these items. This discussion does not include cash required to
fund normal operations, and is not a comprehensive list of capital requirements. Significant cash requirements that are
not routine or in the normal course of business could arise from time to time.

Capital Expenditures

U.S. Cellular makes substantial investments to acquire, construct and upgrade wireless telecommunications networks
and facilities to remain competitive and as a basis for creating long-term value for shareholders. In recent years, rapid
changes in technology and new opportunities (such as 4G LTE and VoLTE technology) have required substantial
investments in potentially revenue-enhancing and cost-saving upgrades of U.S. Cellular’s networks to remain
competitive; this is expected to continue in 2019 and future years with the deployment of 5G technology and the
continued deployment of VoLTE.

Capital expenditures (i.e., additions to property, plant and equipment and system development expenditures), which
include the effects of accruals and capitalized interest, in 2018, 2017 and 2016 were as follows:

U.S. Cellular’s capital expenditures in 2018 were
$515 million compared to $469 million in 2017 and
$446 million in 2016. In 2018, these capital expenditures
were used for the following purposes:

(cid:2) Enhance and maintain U.S. Cellular’s network

coverage, including continuing to deploy VoLTE
technology in certain markets and providing additional
capacity to accommodate increased data usage by
current customers; and

(cid:2) Invest in information technology to support existing

and new services and products.

U.S. Cellular’s capital expenditures for 2019 are expected
to be between $625 million and $725 million. In addition to
the purposes listed above, these expenditures are
expected to be used to enhance network speed and begin
deploying 5G technology.

Capital Expenditures
(Dollars in millions)

$600

$500

$400

$300

$200

$100

$0

$446

$469

$515

2016

2017

2018

28FEB201915515482

16

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

U.S. Cellular plans to finance its capital expenditures program for 2019 using primarily Cash flows from operating
activities, existing cash balances and, if required, its receivables securitization and/or revolving credit agreements.

Acquisitions, Divestitures and Exchanges

U.S. Cellular may be engaged from time to time in negotiations (subject to all applicable regulations) relating to the
acquisition, divestiture or exchange of companies, properties or wireless spectrum. In general, U.S. Cellular may not
disclose such transactions until there is a definitive agreement. U.S. Cellular assesses its existing wireless interests on
an ongoing basis with a goal of improving the competitiveness of its operations and maximizing its long-term return on
capital. As part of this strategy, U.S. Cellular actively seeks attractive opportunities to acquire wireless spectrum,
including pursuant to FCC auctions.

In July 2016, the FCC announced U.S. Cellular as a qualified bidder in the FCC’s forward auction of 600 MHz spectrum
licenses, referred to as Auction 1002. In April 2017, the FCC announced by way of public notice that U.S. Cellular was
the winning bidder for 188 licenses for an aggregate purchase price of $329 million. Prior to commencement of the
forward auction, U.S. Cellular made an upfront payment to the FCC of $143 million in June 2016. U.S. Cellular paid the
remaining $186 million to the FCC and was granted the licenses during the second quarter of 2017.

Total cash payments for acquisitions of licenses were $8 million, $189 million and $196 million in 2018, 2017 and 2016,
respectively. The 2016 amount includes the $143 million deposit that was made to the FCC.

U.S. Cellular also may seek to divest outright or include in exchanges for other wireless interests those interests that are
not strategic to its long-term success. Total Cash received from divestitures and exchanges was $24 million, $21 million
and $21 million in 2018, 2017 and 2016, respectively.

Variable Interest Entities

U.S. Cellular consolidates certain ‘‘variable interest entities’’ as defined under GAAP. See Note 13 — Variable Interest
Entities in the Notes to Consolidated Financial Statements for additional information related to these variable interest
entities. U.S. Cellular may elect to make additional capital contributions and/or advances to these variable interest
entities in future periods in order to fund their operations.

Common Share Repurchase Program

U.S. Cellular has repurchased and expects to continue to repurchase its Common Shares, subject to its repurchase
program. Share repurchases made under this program were as follows:

Year Ended December 31,

Number of shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average cost per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dollar amount (in millions) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

2018

2017

–
–
–

$
$

–
–
–

$
$

2016

154,449
34.55
5

Depending on its future financial performance, construction, development and acquisition programs, and available
sources of financing, U.S. Cellular may not have sufficient liquidity or capital resources to make significant share
repurchases. Therefore, there is no assurance that U.S. Cellular will make any significant share repurchases in the future.

For additional information related to the current repurchase authorization, see Note 15 — Common Shareholders’ Equity
in the Notes to Consolidated Financial Statements.

Off-Balance Sheet Arrangements

U.S. Cellular had no transactions, agreements or other contractual arrangements with unconsolidated entities involving
‘‘off-balance sheet arrangements,’’ as defined by SEC rules, that had or are reasonably likely to have a material current
or future effect on its financial condition, results of operations, liquidity, capital expenditures or capital resources.

17

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

CONTRACTUAL AND OTHER OBLIGATIONS
At December 31, 2018, the resources required for contractual obligations were as follows:

(Dollars in millions)
Long-term debt obligations1
. . . . . . . . . . . . . .
Interest payments on long-term debt obligations . .
Operating leases2 . . . . . . . . . . . . . . . . . . . . .
Capital leases . . . . . . . . . . . . . . . . . . . . . . .
Purchase obligations3
. . . . . . . . . . . . . . . . . .

$

$

Payments Due by Period

Less Than
1 Year

1 - 3 Years

3 - 5 Years

More Than
5 Years

$

Total

1,666
3,469
1,403
14
1,545

$

18
111
154
1
1,296

29
221
271
1
180

702

$

$

158
204
209
1
45

617

$

$

1,461
2,933
769
11
24

5,198

8,097

$

1,580

$

1

2

3

Includes current and long-term portions of debt obligations. The total long-term debt obligation differs from Total long-term debt, net due to capital
leases, debt issuance costs, unamortized discounts related to the 6.7% Senior Notes, and unamortized discounts related to the Installment payment
agreement. See Note 11 — Debt in the Notes to Consolidated Financial Statements for additional information.

Includes future lease costs related to office space, retail sites, cell sites and equipment. See Note 12 — Commitments and Contingencies in the Notes
to Consolidated Financial Statements for additional information.

Includes obligations payable under non-cancellable contracts, commitments for device purchases, network facilities and transport services, agreements
for software licensing, long-term marketing programs, as well as certain agreements to purchase goods or services. Where applicable, U.S. Cellular
calculates its obligation based on termination fees that can be paid to exit the contract.

The table above excludes potential liabilities related to ‘‘unrecognized tax benefits’’ as defined by GAAP because U.S.
Cellular is unable to predict the outcome or period of settlement of such liabilities. Such unrecognized tax benefits were
$48 million at December 31, 2018. See Note 5 — Income Taxes in the Notes to Consolidated Financial Statements for
additional information on unrecognized tax benefits.

See Note 12 — Commitments and Contingencies in the Notes to Consolidated Financial Statements for additional
information.

CONSOLIDATED CASH FLOW ANALYSIS
U.S. Cellular operates a capital- and marketing-intensive business. U.S. Cellular makes substantial investments to
acquire wireless licenses and properties and to construct and upgrade wireless telecommunications networks and
facilities as a basis for creating long-term value for shareholders. In recent years, rapid changes in technology and new
opportunities have required substantial investments in potentially revenue-enhancing and cost-saving upgrades to U.S.
Cellular’s networks. U.S. Cellular utilizes cash on hand, cash from operating activities, cash proceeds from divestitures
and dispositions of investments, and short-term and long-term debt financing to fund its acquisitions (including spectrum
licenses), construction costs, operating expenses and share repurchases. Cash flows may fluctuate from quarter to
quarter and year to year due to seasonality, the timing of acquisitions and divestitures, capital expenditures and other
factors. The following discussion summarizes U.S. Cellular’s cash flow activities in 2018, 2017 and 2016.

2018 Commentary

U.S. Cellular’s Cash, cash equivalents and restricted cash increased $231 million in 2018. Net cash provided by
operating activities was $709 million in 2018 due to net income of $164 million plus non-cash items of $605 million and
distributions received from unconsolidated entities of $152 million, including $68 million in distributions from the LA
Partnership. This was partially offset by changes in working capital items which decreased net cash by $212 million. The
working capital changes were influenced primarily by a $149 million increase in equipment installment plan receivables,
which are expected to continue to increase and further require the use of working capital in the near term. The adoption
of ASU 2014-09 on January 1, 2018, caused fluctuations in working capital items in the Consolidated Balance Sheet;
however, the adoption of ASU 2014-09 had no impact on the Consolidated Statement of Cash Flows.

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Cash flows used for investing activities were $464 million. Cash paid in 2018 for additions to property, plant and
equipment totaled $512 million. This was partially offset by cash received from the redemption of short-term Treasury
bills of $50 million.

Cash flows used for financing activities were $14 million, reflecting ordinary activity such as the scheduled repayments of
debt.

2017 Commentary

U.S. Cellular’s Cash, cash equivalents and restricted cash decreased $234 million in 2017. Net cash provided by
operating activities was $469 million in 2017 due to net income of $15 million plus non-cash items of $598 million
(including a $370 million loss on impairment of goodwill and a $365 million decrease in the deferred income tax liability)
and distributions received from unconsolidated entities of $136 million, including $62 million in distributions from the LA
Partnership. This was partially offset by changes in working capital items which decreased net cash by $280 million. The
working capital changes were due primarily to a $261 million increase in equipment installment plan receivables.

Cash flows used for investing activities were $683 million. Cash paid in 2017 for additions to property, plant and
equipment totaled $465 million. Cash paid for licenses was $189 million which included the remaining $186 million due
to the FCC for licenses U.S. Cellular won in Auction 1002. Cash paid for investments was $50 million which included the
purchase of short-term Treasury bills. This was partially offset by Cash received from divestitures and exchanges of
$21 million.

Cash flows used for financing activities were $20 million, primarily for scheduled repayments of debt.

2016 Commentary

U.S. Cellular’s Cash, cash equivalents and restricted cash decreased $129 million in 2016. Net cash provided by
operating activities was $501 million in 2016 due to net income of $49 million plus non-cash items of $609 million and
distributions received from unconsolidated entities of $93 million, including $29 million in distributions from the LA
Partnership. This was partially offset by changes in working capital items which decreased cash by $250 million. The
working capital changes were due primarily to a $246 million increase in equipment installment plan receivables.

The net cash provided by operating activities was offset by cash flows used for investing activities of $618 million. Cash
paid in 2016 for additions to property, plant and equipment totaled $443 million. In June 2016, U.S. Cellular made a
deposit of $143 million to the FCC for its participation in Auction 1002. Cash paid for acquisitions and licenses in 2016
was $53 million partially offset by Cash received from divestitures and exchanges of $21 million.

Cash flows used for financing activities were $12 million in 2016, reflecting ordinary activity such as scheduled
repayments of debt.

CONSOLIDATED BALANCE SHEET ANALYSIS
The following discussion addresses certain captions in the consolidated balance sheet and changes therein. This
discussion is intended to highlight the significant changes and is not intended to fully reconcile the changes. Changes in
financial condition during 2018 were as follows:

Cash and cash equivalents

See the Consolidated Cash Flow Analysis above for a discussion of cash and cash equivalents.

Short-term investments

Short-term investments decreased $33 million due to the maturity of U.S. Treasury Bills with original maturities of six
months partially offset by the purchase of additional U.S. Treasury Bills.

Accounts receivable — customers and agents

Accounts receivable — customers and agents increased $133 million due primarily to an increase in equipment
installment plan receivables as well as ceasing to record deferred imputed interest as a result of the adoption of
ASU 2014-09. See Note 2 — Revenue Recognition in the Notes to Consolidated Financial Statements for additional
information.

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Assets held for sale

Assets held for sale increased $44 million due primarily to the transfer of Licenses to Assets held for sale as a result of
sale and exchange agreements that U.S. Cellular entered into in 2018. These agreements closed in the first quarter of
2019.

Other assets and deferred charges

Other assets and deferred charges increased $189 million due primarily to the creation of contract cost assets as a
result of the adoption of ASU 2014-09. See Note 2 — Revenue Recognition in the Notes to Consolidated Financial
Statements for additional information.

Customer deposits and deferred revenues

Customer deposits and deferred revenues decreased $28 million due primarily to the reclassification of certain deferred
revenues to Other current assets to reflect the net contract position for each customer contract on the Consolidated
Balance Sheet as required by ASU 2014-09, which was adopted on January 1, 2018. See Note — Revenue Recognition
in the Notes to Consolidated Financial Statements for additional information.

Accrued taxes

Accrued taxes decreased $26 million due primarily to the benefit of federal bonus depreciation on qualified assets.

Other deferred liabilities and credits

Other deferred liabilities and credits increased $52 million due primarily to an increase in asset retirement obligations as
well as the creation of contract liabilities as a result of the adoption of ASU 2014-09. See Note 2  — Revenue
Recognition in the Notes to Consolidated Financial Statements for additional information.

Treasury shares

Treasury shares decreased $55 million due primarily to restricted stock units vesting and the exercise of stock options.

APPLICATION OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES
U.S. Cellular prepares its consolidated financial statements in accordance with GAAP. U.S. Cellular’s significant
accounting policies are discussed in detail in Note 1 — Summary of Significant Accounting Policies and Recent
Accounting Pronouncements and Note 2 — Revenue Recognition in the Notes to Consolidated Financial Statements.

Management believes the application of the following critical accounting policies and the estimates required by such
application reflect its most significant judgments and estimates used in the preparation of U.S. Cellular’s consolidated
financial statements. Management has discussed the development and selection of each of the following accounting
policies and related estimates and disclosures with the Audit Committee of U.S. Cellular’s Board of Directors.

Wireless Licenses

Licenses represent a significant component of U.S. Cellular’s consolidated assets. Licenses are considered to be
indefinite-lived assets and, therefore, are not amortized but rather are tested annually for impairment. Significant negative
events, such as changes in any of the assumptions described below as well as decreases in forecasted cash flows,
could result in an impairment in future periods. Licenses are tested for impairment at the level of reporting referred to as
a unit of accounting.

U.S. Cellular performs its annual impairment assessment of Licenses as of November 1 of each year, or more frequently
if there are events or circumstances that cause U.S. Cellular to believe the carrying value of Licenses exceeds their fair
value on a more likely than not basis. For purposes of its impairment testing of Licenses, U.S. Cellular separated its FCC
licenses into eight units of accounting. The eight units of accounting consisted of one unit of accounting for developed
operating market licenses (built licenses) and seven geographic non-operating market licenses (unbuilt licenses). U.S.
Cellular performed a qualitative impairment assessment in 2018, and a quantitative impairment assessment in 2017, to
determine whether an impairment existed.

In 2018, U.S. Cellular considered several qualitative factors, including analysts’ estimates of license values which
contemplated recent spectrum auction results, recent U.S. Cellular and other market participant transactions and other
industry and market factors. Based on this assessment, U.S. Cellular concluded that it was more likely than not that the

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

fair value of the licenses in each unit of accounting exceeded their respective carrying values. Therefore, no impairment
of licenses existed and no Step 1 quantitative impairment evaluation was completed.

In 2017, a market approach was used to value the spectrum license portfolio. Within each unit of accounting, the
licenses were segregated by type and by similar geographical area. The market approach develops an indication of fair
value by calculating estimated market values using observable license purchase and auction transactions as a basis for
such values for each pool of licenses. The sum of the fair values of the discrete pools represents the estimated fair
value of U.S. Cellular’s licenses. Based on the assessment, the fair values of the license units of accounting exceeded
their respective carrying values by amounts ranging from 16% to greater than 100%. Therefore, no impairment of
licenses existed.

See Note 7 — Intangible Assets in the Notes to Consolidated Financial Statements for information related to Licenses
activity in 2018 and 2017.

Income Taxes

U.S. Cellular is included in a consolidated federal income tax return with other members of the TDS consolidated group.
TDS and U.S. Cellular are parties to a Tax Allocation Agreement which provides that U.S. Cellular and its subsidiaries be
included with the TDS affiliated group in a consolidated federal income tax return and in state income or franchise tax
returns in certain situations. For financial statement purposes, U.S. Cellular and its subsidiaries calculate their income,
income tax and credits as if they comprised a separate affiliated group. Under the Tax Allocation Agreement between
TDS and U.S. Cellular, U.S. Cellular remits its applicable income tax payments to TDS.

The amounts of income tax assets and liabilities, the related income tax provision and the amount of unrecognized tax
benefits are critical accounting estimates because such amounts are significant to U.S. Cellular’s financial condition and
results of operations.

The preparation of the consolidated financial statements requires U.S. Cellular to calculate a provision for income taxes.
This process involves estimating the actual current income tax liability together with assessing temporary differences
resulting from the different treatment of items for tax purposes. These temporary differences result in deferred income tax
assets and liabilities, which are included in U.S. Cellular’s Consolidated Balance Sheet. U.S. Cellular must then assess
the likelihood that deferred income tax assets will be realized based on future taxable income and, to the extent
management believes that realization is not likely, establish a valuation allowance. Management’s judgment is required in
determining the provision for income taxes, deferred income tax assets and liabilities and any valuation allowance that is
established for deferred income tax assets.

U.S. Cellular recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position
will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits
recognized in the financial statements from such a position are measured based on management’s judgment as to the
possible outcome that has a greater than 50% cumulative likelihood of being realized upon ultimate resolution.

See Note 5 — Income Taxes in the Notes to Consolidated Financial Statements for details regarding U.S. Cellular’s
income tax provision, deferred income taxes and liabilities, valuation allowances and unrecognized tax benefits, including
information regarding estimates that impact income taxes.

Equipment Installment Plans

U.S. Cellular sells devices and certain accessories to customers under installment contracts over a specified time period
and, under certain of these plans, offers the customer a trade-in right. Customers on an installment contract who elect to
trade-in the device will receive a credit in the amount of the outstanding balance of the installment contract, provided the
customer trades-in an eligible used device in good working condition and purchases a new device from U.S. Cellular.
Equipment revenue under these contracts is recognized at the time the device is delivered to the customer for the
amount allocated to the equipment under ASU 2014-09. See Note 4  — Equipment Installment Plans in the Notes to
Consolidated Financial Statements for additional information.

Trade-In Right

U.S. Cellular values the trade-in right as a guarantee liability. This liability is initially measured at fair value and is
determined based on assumptions including the probability and timing of the customer upgrading to a new device and
the fair value of the device being traded-in at the time of trade-in. U.S. Cellular reevaluates its estimate of the guarantee

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

liability quarterly. A significant change in any of the aforementioned assumptions used to compute the guarantee liability
would impact the amount of revenue recognized under these plans and the timing thereof. In 2018 and 2017, U.S.
Cellular assumed the earliest contractual time of trade-in, or the minimum amount of payments as specified in the
device installment contract, for all customers on installment contracts with trade-in rights.

When a customer exercises the trade-in option, both the outstanding receivable and guarantee liability balances related
to the respective devices are reduced to zero, and the value of the used device that is received in the transaction is
recognized as inventory. If the customer does not exercise the trade-in option at the time of eligibility, U.S. Cellular
begins amortizing the liability and records this amortization as additional equipment revenue.

Allowance for doubtful accounts

U.S. Cellular maintains an allowance for doubtful accounts for estimated losses that result from the failure of its
customers to make payments due under the equipment installment plans and accessory installment plans. The
allowance is estimated based on historical experience, account aging and other factors that could affect collectability.
When it is probable that an account balance will not be collected, the account balance is charged against the allowance
for doubtful accounts. To the extent that actual loss experience differs significantly from historical trends, the required
allowance amounts could differ from the original estimates.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OTHER ITEMS
Inflation

Management believes that inflation affects U.S. Cellular’s business to no greater or lesser extent than the general
economy.

Seasonality

U.S. Cellular’s profitability historically has been lower in the fourth quarter as a result of significant marketing and
promotional activity during the holiday season.

Recently Issued Accounting Pronouncements

See Note 1 — Summary of Significant Accounting Policies and Recent Accounting Pronouncements in the Notes to
Consolidated Financial Statements for information on recently issued accounting pronouncements.

Certain Relationships and Related Transactions

See Note 18 — Certain Relationships and Related Transactions in the Notes to Consolidated Financial Statements.

REGULATORY MATTERS
FCC Mobility Fund Phase II Order

In October 2011, the FCC adopted its USF/Intercarrier Compensation Transformation Order (USF Order). Pursuant to this
order, U.S. Cellular’s then current Federal USF support was to be phased down at the rate of 20% per year beginning
July 1, 2012. The USF Order contemplated the establishment of a new mobile USF program (i.e., the Phase II Connect
America Mobility Fund or ‘‘MF2’’) and provided for a pause in the phase down if that program was not timely
implemented by July 2014. MF2 was not operational as of July 2014 and, therefore, as provided by the USF Order, the
phase down was suspended at 60% of the baseline amount until such time as the FCC had taken steps to establish the
MF2. In February 2017, the FCC adopted the MF2 Order addressing the framework for MF2 and the resumption of the
phase down. The MF2 Order establishes a support fund of $453 million annually for ten years to be distributed through
a market-based, multi-round reverse auction. For areas that receive support under MF2, legacy support to MF2 Auction
winners will terminate and be replaced with MF2 support effective the first day of the month following release of the
public notice closing the auction. Legacy support in areas where the legacy support recipient is not an MF2 winner will
be subject to phase down over two years unless there is no winner in a particular census block, in which case it will be
continued for one legacy support recipient only. The MF2 Order further states that the phase down of legacy support for
areas that were not eligible for support under MF2 will commence on the first day of the month following the completion
of the auction and will conclude two years later.

In August 2017, the FCC adopted the MF2 Challenge Process Order, which laid out procedures for establishing areas
that would be eligible for support under the MF2 program. This included a collection process to be followed by a
challenge window, a challenge response window, and finally adjudication of any coverage disputes. In September 2017,
the FCC issued a public notice initiating the collection of 4G LTE coverage data. Responses submitting the collected
data were due on January 4, 2018.

On February 27, 2018, the FCC issued public notices providing detailed challenge procedures and a schedule for the
challenge process. Pursuant to these notices, the challenge window began on March 29, 2018, and closed on
November 26, 2018. Under the MF2 Challenge Process Order, no earlier than thirty days after the FCC processes the
challenges, the FCC would open a thirty-day challenge response window. Following the challenge response window, the
FCC would then adjudicate any disputes. This entire process must be completed before an auction can be commenced.

On December 7, 2018, the FCC announced that it is investigating whether one or more carriers had violated the MF2
mapping rules and submitted incorrect maps. Pending the outcome of this investigation, the FCC suspended the
challenge process.

U.S. Cellular cannot predict at this time when the MF2 auction will occur, when the phase down period for its existing
legacy support from the Federal USF will commence, or whether the MF2 auction will provide opportunities to U.S.
Cellular to offset any loss in existing support.

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FCC Rulemaking — Restoring Internet Freedom

In December 2017, the FCC approved rules reversing or revising decisions made in the FCC’s 2015 Open Internet and
Title II Order (Restoring Internet Freedom). The 2017 action reversed the FCC’s 2015 decision to reclassify Broadband
Internet Access Services as telecommunications services subject to regulation under Title II of the Telecommunications
Act. The 2017 action also reversed the FCC’s 2015 restrictions on blocking, throttling and paid prioritization, and
modified transparency rules relating to such practices. Parties are pursuing legal proceedings challenging the 2017
actions. U.S. Cellular cannot predict the outcome of these proceedings or the impact on its business.

A number of states, including certain states in which U.S. Cellular operates, have adopted or considered laws intended
to reinstate aspects of the foregoing net neutrality regulations that were reversed or revised by the FCC in 2017. To the
extent such laws are enacted, it is expected that legal proceedings will be pursued challenging such laws. U.S. Cellular
cannot predict the outcome of these proceedings or the impact on its business.

Millimeter Wave Spectrum Auctions

At its open meeting on August 2, 2018, the FCC adopted a public notice establishing procedures for two auctions of
spectrum licenses in the 28 GHz and 24 GHz bands. The 28 GHz auction (Auction 101) commenced on November 14,
2018 and closed on January 24, 2019. Auction 101 offered two 425 MHz licenses in the 28 GHz band over portions of
the United States that do not have incumbent licensees. The 24 GHz auction (Auction 102) will offer up to seven
100 MHz licenses in the 24 GHz band in Partial Economic Areas covering most of the United States. Upfront payments
for Auction 102 were due by February 19, 2019, and bidding in Auction 102 is scheduled to begin on March 14, 2019.
U.S. Cellular filed applications to participate in both auctions on September 18, 2018, and was announced as a qualified
bidder for Auction 101 on October 31, 2018. The FCC has not announced qualified bidders for Auction 102.

Also, at the open meeting on August 2, 2018, the FCC adopted a Further Notice of Proposed Rulemaking in preparation
for an additional Millimeter Wave auction offering licenses in the 37, 39 and 47 GHz bands. FCC statements indicate
plans to hold this auction in the second half of 2019.

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PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
SAFE HARBOR CAUTIONARY STATEMENT
This Management’s Discussion and Analysis of Financial Condition and Results of Operations and other sections of this
Annual Report contain statements that are not based on historical facts and represent forward-looking statements, as
this term is defined in the Private Securities Litigation Reform Act of 1995. All statements, other than statements of
historical facts, that address activities, events or developments that U.S. Cellular intends, expects, projects, believes,
estimates, plans or anticipates will or may occur in the future are forward-looking statements. The words ‘‘believes,’’
‘‘anticipates,’’ ‘‘estimates,’’ ‘‘expects,’’ ‘‘plans,’’ ‘‘intends,’’ ‘‘projects’’ and similar expressions are intended to identify
these forward-looking statements, but are not the exclusive means of identifying them. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that may cause actual results, events or developments
to be significantly different from any future results, events or developments expressed or implied by such forward-looking
statements. Such risks, uncertainties and other factors include, but are not limited to, those set forth below. See ‘‘Risk
Factors’’ in U.S. Cellular’s Annual Report on Form 10-K for the year ended December 31, 2018, for a further discussion
of these risks. Each of the following risks could have a material adverse effect on U.S. Cellular’s business, financial
condition or results of operations. However, such factors are not necessarily all of the important factors that could cause
actual results, performance or achievements to differ materially from those expressed in, or implied by, the forward-
looking statements contained in this document. Other unknown or unpredictable factors also could have material
adverse effects on future results, performance or achievements. U.S. Cellular undertakes no obligation to update publicly
any forward-looking statements whether as a result of new information, future events or otherwise. Readers should
evaluate any statements in light of these important factors.

(cid:2) Intense competition in the markets in which U.S. Cellular operates could adversely affect U.S. Cellular’s revenues or

increase its costs to compete.

(cid:2) A failure by U.S. Cellular to successfully execute its business strategy (including planned acquisitions, spectrum

acquisitions, divestitures and exchanges) or allocate resources or capital effectively could have an adverse effect on
U.S. Cellular’s business, financial condition or results of operations.

(cid:2) Uncertainty in U.S. Cellular’s future cash flow and liquidity or the inability to access capital, deterioration in the capital

markets, other changes in U.S. Cellular’s performance or market conditions, changes in U.S. Cellular’s credit ratings or
other factors could limit or restrict the availability of financing on terms and prices acceptable to U.S. Cellular, which
could require U.S. Cellular to reduce its construction, development or acquisition programs, reduce the amount of
spectrum licenses acquired, and/or reduce or cease share repurchases.

(cid:2) U.S. Cellular has a significant amount of indebtedness which could adversely affect its financial performance and in turn

adversely affect its ability to make payments on its indebtedness, comply with terms of debt covenants and incur
additional debt.

(cid:2) Changes in roaming practices or other factors could cause U.S. Cellular’s roaming revenues to decline from current

levels, roaming expenses to increase from current levels and/or impact U.S. Cellular’s ability to service its customers in
geographic areas where U.S. Cellular does not have its own network, which could have an adverse effect on U.S.
Cellular’s business, financial condition or results of operations.

(cid:2) A failure by U.S. Cellular to obtain access to adequate radio spectrum to meet current or anticipated future needs

and/or to accurately predict future needs for radio spectrum could have an adverse effect on U.S. Cellular’s business,
financial condition or results of operations.

(cid:2) To the extent conducted by the FCC, U.S. Cellular may participate in FCC auctions for additional spectrum or for
funding in certain Universal Service programs in the future directly or indirectly and, during certain periods, will be
subject to the FCC’s anti-collusion rules, which could have an adverse effect on U.S. Cellular.

(cid:2) Failure by U.S. Cellular to timely or fully comply with any existing applicable legislative and/or regulatory requirements or

changes thereto could adversely affect U.S. Cellular’s business, financial condition or results of operations.

(cid:2) An inability to attract people of outstanding talent throughout all levels of the organization, to develop their potential

through education and assignments, and to retain them by keeping them engaged, challenged and properly rewarded
could have an adverse effect on U.S. Cellular’s business, financial condition or results of operations.

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(cid:2) U.S. Cellular’s assets and revenue are concentrated in the U.S. wireless telecommunications industry. Consequently, its

operating results may fluctuate based on factors related primarily to conditions in this industry.

(cid:2) U.S. Cellular’s smaller scale relative to larger competitors that may have greater financial and other resources than U.S.
Cellular could cause U.S. Cellular to be unable to compete successfully, which could adversely affect its business,
financial condition or results of operations.

(cid:2) Changes in various business factors, including changes in demand, customer preferences and perceptions, price

competition, churn from customer switching activity and other factors, could have an adverse effect on U.S. Cellular’s
business, financial condition or results of operations.

(cid:2) Advances or changes in technology could render certain technologies used by U.S. Cellular obsolete, could put U.S.
Cellular at a competitive disadvantage, could reduce U.S. Cellular’s revenues or could increase its costs of doing
business.

(cid:2) Complexities associated with deploying new technologies present substantial risk and U.S. Cellular investments in

unproven technologies may not produce the benefits that U.S. Cellular expects.

(cid:2) U.S. Cellular receives regulatory support and is subject to numerous surcharges and fees from federal, state and local

governments, and the applicability and the amount of the support and fees are subject to great uncertainty, which could
have an adverse effect on U.S. Cellular’s business, financial condition or results of operations.

(cid:2) Performance under device purchase agreements could have a material adverse impact on U.S. Cellular’s business,

financial condition or results of operations.

(cid:2) Changes in U.S. Cellular’s enterprise value, changes in the market supply or demand for wireless licenses, adverse

developments in the business or the industry in which U.S. Cellular is involved and/or other factors could require U.S.
Cellular to recognize impairments in the carrying value of its licenses and/or physical assets.

(cid:2) Costs, integration problems or other factors associated with acquisitions, divestitures or exchanges of properties or

licenses and/or expansion of U.S. Cellular’s business could have an adverse effect on U.S. Cellular’s business, financial
condition or results of operations.

(cid:2) A failure by U.S. Cellular to complete significant network construction and systems implementation activities as part of
its plans to improve the quality, coverage, capabilities and capacity of its network, support and other systems and
infrastructure could have an adverse effect on its operations.

(cid:2) Difficulties involving third parties with which U.S. Cellular does business, including changes in U.S. Cellular’s

relationships with or financial or operational difficulties of key suppliers or independent agents and third party national
retailers who market U.S. Cellular’s services, could adversely affect U.S. Cellular’s business, financial condition or results
of operations.

(cid:2) U.S. Cellular has significant investments in entities that it does not control. Losses in the value of such investments

could have an adverse effect on U.S. Cellular’s financial condition or results of operations.

(cid:2) A failure by U.S. Cellular to maintain flexible and capable telecommunication networks or information technology, or a
material disruption thereof, could have an adverse effect on U.S. Cellular’s business, financial condition or results of
operations.

(cid:2) U.S. Cellular has experienced and, in the future, expects to experience cyber-attacks or other breaches of network or
information technology security of varying degrees on a regular basis, which could have an adverse effect on U.S.
Cellular’s business, financial condition or results of operations.

(cid:2) Changes in facts or circumstances, including new or additional information, could require U.S. Cellular to record

adjustments to amounts reflected in the financial statements, which could have an adverse effect on U.S. Cellular’s
business, financial condition or results of operations.

(cid:2) Disruption in credit or other financial markets, a deterioration of U.S. or global economic conditions or other events
could, among other things, impede U.S. Cellular’s access to or increase the cost of financing its operating and
investment activities and/or result in reduced revenues and lower operating income and cash flows, which would have
an adverse effect on U.S. Cellular’s business, financial condition or results of operations.

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(cid:2) Settlements, judgments, restraints on its current or future manner of doing business and/or legal costs resulting from
pending and future litigation could have an adverse effect on U.S. Cellular’s business, financial condition or results of
operations.

(cid:2) The possible development of adverse precedent in litigation or conclusions in professional studies to the effect that

radio frequency emissions from wireless devices and/or cell sites cause harmful health consequences, including cancer
or tumors, or may interfere with various electronic medical devices such as pacemakers, could have an adverse effect
on U.S. Cellular’s business, financial condition or results of operations.

(cid:2) Claims of infringement of intellectual property and proprietary rights of others, primarily involving patent infringement
claims, could prevent U.S. Cellular from using necessary technology to provide products or services or subject U.S.
Cellular to expensive intellectual property litigation or monetary penalties, which could have an adverse effect on U.S.
Cellular’s business, financial condition or results of operations.

(cid:2) There are potential conflicts of interests between TDS and U.S. Cellular.

(cid:2) Certain matters, such as control by TDS and provisions in the U.S. Cellular Restated Certificate of Incorporation, may

serve to discourage or make more difficult a change in control of U.S. Cellular or have other consequences.

(cid:2) The market price of U.S. Cellular’s Common Shares is subject to fluctuations due to a variety of factors.

(cid:2) Any of the foregoing events or other events could cause revenues, earnings, capital expenditures and/or any other

financial or statistical information to vary from U.S. Cellular’s forward-looking estimates by a material amount.

27

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

MARKET RISK
Long-Term Debt

As of December 31, 2018, the majority of U.S. Cellular’s long-term debt was in the form of fixed-rate notes with
remaining maturities ranging up to 46 years. Fluctuations in market interest rates can lead to significant fluctuations in
the fair value of these fixed-rate notes.

The following chart presents the scheduled principal payments on long-term debt by maturity dates at December 31,
2018:

6.7% - U.S. Cellular - Institutional due 2033

6.95% - U.S. Cellular - Retail (UZA) due 2060

7.25% - U.S. Cellular - Retail (UZB) due 2063

7.25% - U.S. Cellular - Retail (UZC) due 2064

U.S. Cellular Term Loan due 2022

$700

$600

$500

$400

$300

$200

$100

$0

9
5
0
2

1
6
0
2

3
6
0
2

11MAR201916140050

9
1
0
2

1
2
0
2

3
2
0
2

5
2
0
2

7
2
0
2

9
2
0
2

1
3
0
2

3
3
0
2

5
3
0
2

7
3
0
2

9
3
0
2

1
4
0
2

3
4
0
2

5
4
0
2

7
4
0
2

9
4
0
2

1
5
0
2

3
5
0
2

5
5
0
2

7
5
0
2

28

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following table presents the scheduled principal payments on long-term debt, capital lease obligations and other
installment arrangements, and the related weighted average interest rates by maturity dates at December 31, 2018:

Principal Payments Due by Period

Long-Term Debt
Obligations1

Weighted-Avg. Interest
Rates on Long-Term Debt
Obligations2

(Dollars in millions)
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

19
19
11
158
–
1,464

1,671

3.3%
3.3%
5.1%
5.0%
6.8%
7.0%

6.7%

1 The total long-term debt obligation differs from Long-term debt in the Consolidated Balance Sheet due to unamortized debt issuance costs on all

non-revolving debt instruments, unamortized discounts related to the 6.7% Senior Notes, and unamortized discounts related to the Installment payment
agreement. See Note 11 — Debt in the Notes to Consolidated Financial Statements for additional information.

2 Represents the weighted average interest rates at December 31, 2018, for debt maturing in the respective periods.

Fair Value of Long-Term Debt

At December 31, 2018 and 2017, the estimated fair value of long-term debt obligations, excluding capital lease
obligations, other installment arrangements, the current portion of such long-term debt and debt financing costs, was
$1,561 million and $1,652 million, respectively. See Note 3 — Fair Value Measurements in the Notes to Consolidated
Financial Statements for additional information.

Other Market Risk Sensitive Instruments

The substantial majority of U.S. Cellular’s other market risk sensitive instruments (as defined in Item 305 of SEC
Regulation S-K) are short-term, including Cash and cash equivalents. Accordingly, U.S. Cellular believes that a significant
change in interest rates would not have a material effect on such other market risk sensitive instruments.

29

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

SUPPLEMENTAL INFORMATION RELATING TO NON-GAAP
FINANCIAL MEASURES
U.S. Cellular sometimes uses information derived from consolidated financial information but not presented in its
financial statements prepared in accordance with U.S. GAAP to evaluate the performance of its business. Certain of
these measures are considered ‘‘non-GAAP financial measures’’ under U.S. Securities and Exchange Commission Rules.
Specifically, U.S. Cellular has referred to the following measures in this Form 10-K Report:

(cid:2) EBITDA

(cid:2) Adjusted EBITDA

(cid:2) Adjusted OIBDA

(cid:2) Free cash flow

(cid:2) Postpaid ABPU

(cid:2) Postpaid ABPA

Following are explanations of each of these measures:

EBITDA, Adjusted EBITDA and Adjusted OIBDA

EBITDA, Adjusted EBITDA and Adjusted OIBDA are defined as net income adjusted for the items set forth in the
reconciliation below. EBITDA, Adjusted EBITDA and Adjusted OIBDA are not measures of financial performance under
GAAP and should not be considered as alternatives to Net income or Cash flows from operating activities, as indicators
of cash flows or as measures of liquidity. U.S. Cellular does not intend to imply that any such items set forth in the
reconciliation below are non-recurring, infrequent or unusual; such items may occur in the future.

Management uses Adjusted EBITDA and Adjusted OIBDA as measurements of profitability and, therefore, reconciliations
to Net income and Operating income are deemed appropriate. Management believes Adjusted EBITDA and Adjusted
OIBDA are useful measures of U.S. Cellular’s operating results before significant recurring non-cash charges, gains and
losses, and other items as presented below as they provide additional relevant and useful information to investors and
other users of U.S. Cellular’s financial data in evaluating the effectiveness of its operations and underlying business
trends in a manner that is consistent with management’s evaluation of business performance. Adjusted EBITDA shows
adjusted earnings before interest, taxes, depreciation, amortization and accretion, and gains and losses, while Adjusted
OIBDA reduces this measure further to exclude Equity in earnings of unconsolidated entities and Interest and dividend
income in order to more effectively show the performance of operating activities excluding investment activities. The
following table reconciles EBITDA, Adjusted EBITDA and Adjusted OIBDA to the corresponding GAAP measures, Net
income and Operating income.

30

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

20181

2017

2016

(Dollars in millions)
Net income (GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add back or deduct:

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation, amortization and accretion . . . . . . . . . . . . . . . . . . . .

EBITDA (Non-GAAP)
Add back or deduct:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill
(Gain) loss on asset disposals, net
. . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of business and other exit costs, net . . . . . . . . . .
(Gain) loss on license sales and exchanges, net . . . . . . . . . . . . . . .

Adjusted EBITDA (Non-GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deduct:

Equity in earnings of unconsolidated entities . . . . . . . . . . . . . . . . .
Interest and dividend income . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Adjusted OIBDA (Non-GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deduct:

Depreciation, amortization and accretion . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill
(Gain) loss on asset disposals, net
. . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of business and other exit costs, net . . . . . . . . . .
(Gain) loss on license sales and exchanges, net . . . . . . . . . . . . . . .

$

164

$

15

$

51
116
640

971

–
10
–
(18)

963

159
15
(1)

790

640
–
10
–
(18)

(287)
113
615

456

370
17
(1)
(22)

820

137
8
–

675

615
370
17
(1)
(22)

Operating income (loss) (GAAP) . . . . . . . . . . . . . . . . . . . . . . . .

$

158

$

(304)

$

49

33
113
618

813

–
22
–
(19)

816

140
6
1

669

618
–
22
–
(19)

48

1 As of January 1, 2018, U.S. Cellular adopted ASU 2014-09 using a modified retrospective approach. Under this method, the new accounting standard is
applied only to the most recent period presented. See Note 2  — Revenue Recognition in the Notes to Consolidated Financial Statements for additional
information.

Free Cash Flow

The following table presents Free cash flow. Free cash flow is a non-GAAP financial measure which U.S. Cellular
believes may be useful to investors and other users of its financial information in evaluating liquidity, specifically, the
amount of net cash generated by business operations after deducting Cash paid for additions to property, plant and
equipment.

(Dollars in millions)
Cash flows from operating activities (GAAP) . . . . . . . . . . . . . . . .
Less: Cash paid for additions to property, plant and equipment . . . . . . .

Free cash flow (Non-GAAP) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

2018

709
512

197

$

$

2017

469
465

4

$

$

2016

501
443

58

31

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Postpaid ABPU and Postpaid ABPA

U.S. Cellular presents Postpaid ABPU and Postpaid ABPA to reflect the revenue shift from Service revenues to
Equipment sales resulting from the increased adoption of equipment installment plans. Postpaid ABPU and Postpaid
ABPA, as previously defined, are non-GAAP financial measures which U.S. Cellular believes are useful to investors and
other users of its financial information in showing trends in both service and equipment sales revenues received from
customers.

(Dollars and connection counts in millions)
Calculation of Postpaid ARPU
Postpaid service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average number of postpaid connections . . . . . . . . . . . . . . . . . . . .
Number of months in period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Postpaid ARPU (GAAP metric) . . . . . . . . . . . . . . . . . . . . . . . .

Calculation of Postpaid ABPU
Postpaid service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment installment plan billings . . . . . . . . . . . . . . . . . . . . . . . . .

Total billings to postpaid connections . . . . . . . . . . . . . . . . . . . . . .
Average number of postpaid connections . . . . . . . . . . . . . . . . . . . .
Number of months in period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Postpaid ABPU (Non-GAAP metric) . . . . . . . . . . . . . . . . . . . . . . .

Calculation of Postpaid ARPA
Postpaid service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average number of postpaid accounts . . . . . . . . . . . . . . . . . . . . . .
Number of months in period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Postpaid ARPA (GAAP metric)

. . . . . . . . . . . . . . . . . . . . . . . .

Calculation of Postpaid ABPA
Postpaid service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment installment plan billings . . . . . . . . . . . . . . . . . . . . . . . . .

Total billings to postpaid accounts . . . . . . . . . . . . . . . . . . . . . . . .
Average number of postpaid accounts . . . . . . . . . . . . . . . . . . . . . .
Number of months in period . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

$

$

$

20181

2017

2016

$

$

$

$

$

$

$

$

$

2,417
4.48
12

44.98

2,417
735

3,152
4.48
12

58.67

2,417
1.69
12

118.93

2,417
735

3,152
1.69
12

$

$

$

$

$

$

$

$

$

2,389
4.49
12

44.38

2,389
604

2,993
4.49
12

55.60

2,389
1.67
12

118.96

2,389
604

2,993
1.67
12

2,517
4.47
12

46.96

2,517
491

3,008
4.47
12

56.12

2,517
1.69
12

124.09

2,517
491

3,008
1.69
12

Postpaid ABPA (Non-GAAP metric)

. . . . . . . . . . . . . . . . . . . . . . .

$

155.11

$

149.02

$

148.29

Numbers may not foot due to rounding

1 As of January 1, 2018, U.S. Cellular adopted ASU 2014-09 using a modified retrospective approach. Under this method, the new accounting standard is
applied only to the most recent period presented. See Note 2  — Revenue Recognition in the Notes to Consolidated Financial Statements for additional
information.

32

UNITED STATES CELLULAR CORPORATION CONSOLIDATED STATEMENT OF OPERATIONS

FINANCIAL STATEMENTS

Year Ended December 31,

2018

2017

2016

(Dollars and shares in millions, except per share amounts)
Operating revenues

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,978
989

3,967

$

2,978
912

3,890

Operating expenses

System operations (excluding Depreciation, amortization and accretion

reported below) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of equipment sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative (including charges from affiliates of
$86 million, $85 million and $94 million in 2018, 2017 and 2016)

. . .
Depreciation, amortization and accretion . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill
(Gain) loss on asset disposals, net
. . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on sale of business and other exit costs, net . . . . . . . . . .
(Gain) loss on license sales and exchanges, net . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment and other income (expense)

Equity in earnings of unconsolidated entities . . . . . . . . . . . . . . . . .
Interest and dividend income . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total investment and other income . . . . . . . . . . . . . . . . . . . . . .

Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net income attributable to noncontrolling interests, net of tax . . .

Net income attributable to U.S. Cellular shareholders . . . . . . . . . .

$

Basic weighted average shares outstanding . . . . . . . . . . . . . . . .
Basic earnings per share attributable to U.S. Cellular shareholders .

$

Diluted weighted average shares outstanding . . . . . . . . . . . . . . .
Diluted earnings per share attributable to U.S. Cellular

758
1,031

1,388
640
–
10
–
(18)

3,809

158

159
15
(116)
(1)

57

215
51

164
14

150

86
1.75

87

$

$

732
1,071

1,412
615
370
17
(1)
(22)

4,194

(304)

137
8
(113)
–

32

(272)
(287)

15
3

12

85
0.14

86

$

$

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1.72

$

0.14

$

3,081
909

3,990

760
1,081

1,480
618
–
22
–
(19)

3,942

48

140
6
(113)
1

34

82
33

49
1

48

85
0.56

85

0.56

The accompanying notes are an integral part of these consolidated financial statements.

33

UNITED STATES CELLULAR CORPORATION CONSOLIDATED STATEMENT OF CASH FLOWS

Year Ended December 31,

(Dollars in millions)
Cash flows from operating activities

2018

2017

2016

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add (deduct) adjustments to reconcile net income to net cash flows from

$

164

$

15

$

49

operating activities

Depreciation, amortization and accretion . . . . . . . . . . . . . . . . . . . .
Bad debts expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of unconsolidated entities . . . . . . . . . . . . . . . . . .
Distributions from unconsolidated entities . . . . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on asset disposals, net
(Gain) loss on license sales and exchanges, net
. . . . . . . . . . . . . . .
Other operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in assets and liabilities from operations

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment installment plans receivable . . . . . . . . . . . . . . . . . . . . .
Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer deposits and deferred revenues . . . . . . . . . . . . . . . . . . .
Accrued taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets and liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by operating activities . . . . . . . . . . . . . . . . . .

Cash flows from investing activities

Cash paid for additions to property, plant and equipment
. . . . . . . . . . . .
Cash paid for licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash received for investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash received from divestitures and exchanges . . . . . . . . . . . . . . . . . .
Federal Communications Commission deposit
. . . . . . . . . . . . . . . . . . .
Other investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . .

Cash flows from financing activities

Repayment of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common shares reissued for benefit plans, net of tax payments . . . . . . . .
Common shares repurchased . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions to noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . .
Other financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . .

Net increase (decrease) in cash, cash equivalents and restricted cash . .

Cash, cash equivalents and restricted cash

Beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

End of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

640
95
37
(3)
(159)
152
–
10
(18)
3

(39)
(149)
(4)
3
7
(39)
9

709

(512)
(8)
50
(17)
24
–
(1)

(464)

(19)
18
–
(6)
(7)

(14)

231

352

583

615
89
30
(365)
(137)
136
370
17
(22)
1

(68)
(261)
–
(14)
(3)
26
40

469

(465)
(189)
–
(50)
21
–
–

(683)

(14)
1
–
(4)
(3)

(20)

618
96
26
6
(140)
93
–
22
(19)
–

(23)
(246)
8
48
(54)
40
(23)

501

(443)
(53)
–
–
21
(143)
–

(618)

(11)
6
(5)
(1)
(1)

(12)

(234)

(129)

586

352

$

715

586

$

The accompanying notes are an integral part of these consolidated financial statements.

34

UNITED STATES CELLULAR CORPORATION CONSOLIDATED BALANCE SHEET — ASSETS

December 31,

(Dollars in millions)
Current assets

2018

2017

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable

$

Customers and agents, less allowances of $66 and $55, respectively . . . . . . . . . . . . .
Roaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Affiliated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, less allowances of $2 and $1, respectively . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory, net
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Assets held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investments in unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment

In service and under construction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other assets and deferred charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

580
17

908
20
2
46
142
63
34

1,812

54

2,186

441

7,778
5,576

2,202

579

352
50

775
26
1
41
138
79
21

1,483

10

2,223

415

7,628
5,308

2,320

390

Total assets1

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

7,274

$

6,841

The accompanying notes are an integral part of these consolidated financial statements.

35

UNITED STATES CELLULAR CORPORATION CONSOLIDATED BALANCE SHEET — LIABILITIES AND EQUITY

December 31,

(Dollars and shares in millions, except per share amounts)
Current liabilities

2018

2017

Current portion of long-term debt
Accounts payable

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

19

$

Affiliated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer deposits and deferred revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred liabilities and credits

Deferred income tax liability, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other deferred liabilities and credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9
304
157
30
78
94

691

1

510
389

18

8
302
185
56
74
90

733

—

461
337

Long-term debt, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,605

1,622

Commitments and contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncontrolling interests with redemption features . . . . . . . . . . . . . . . . . . . . . . . . .

11

1

Equity

U.S. Cellular shareholders’ equity

Series A Common and Common Shares

Authorized 190 shares (50 Series A Common and 140 Common Shares)
Issued 88 shares (33 Series A Common and 55 Common Shares)
Outstanding 86 shares (33 Series A Common and 53 Common Shares) and 85 shares

(33 Series A Common and 52 Common Shares), respectively

Par Value ($1.00 per share) ($33 Series A Common and $55 Common Shares) . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury shares, at cost, 2 and 3 Common Shares, respectively . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total U.S. Cellular shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

88
1,590
(65)
2,444

4,057

10

4,067

Total liabilities and equity1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

7,274

$

88
1,552
(120)
2,157

3,677

10

3,687

6,841

1 The consolidated total assets as of December 31, 2018 and 2017, include assets held by consolidated variable interest entities (VIEs) of $868 million

and $785 million, respectively, which are not available to be used to settle the obligations of U.S. Cellular. The consolidated total liabilities as of
December 31, 2018 and 2017, include certain liabilities of consolidated VIEs of $23 million and $24 million, respectively, for which the creditors of the
VIEs have no recourse to the general credit of U.S. Cellular. See Note 13 — Variable Interest Entities for additional information.

The accompanying notes are an integral part of these consolidated financial statements.

36

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T

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND
RECENT ACCOUNTING PRONOUNCEMENTS
United States Cellular Corporation (U.S. Cellular), a Delaware Corporation, is an 82%-owned subsidiary of Telephone and
Data Systems, Inc. (TDS).

Nature of Operations

U.S. Cellular owns, operates and invests in wireless systems throughout the United States. As of December 31, 2018,
U.S. Cellular served customers with 5.0 million total connections. U.S. Cellular has one reportable segment.

Principles of Consolidation

The accounting policies of U.S. Cellular conform to accounting principles generally accepted in the United States of
America (GAAP) as set forth in the Financial Accounting Standards Board (FASB) Accounting Standards Codification
(ASC). Unless otherwise specified, references to accounting provisions and GAAP in these notes refer to the
requirements of the FASB ASC. The consolidated financial statements include the accounts of U.S. Cellular, subsidiaries
in which it has a controlling financial interest, general partnerships in which U.S. Cellular has a majority partnership
interest and certain entities in which U.S. Cellular has a variable interest that requires consolidation under GAAP. See
Note 13 — Variable Interest Entities for additional information relating to U.S. Cellular’s VIEs. All material intercompany
accounts and transactions have been eliminated.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates
and assumptions that affect (a) the reported amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements and (b) the reported amounts of revenues and expenses during the
reported period. Actual results could differ from those estimates. Significant estimates are involved in accounting for
indefinite-lived intangible assets, income taxes and equipment installment plans.

Cash, Cash Equivalents and Restricted Cash

Cash and cash equivalents include cash and highly liquid investments with original maturities of three months or less.
Cash and cash equivalents subject to contractual restrictions are classified as restricted cash. The following table
provides a reconciliation of Cash and cash equivalents and restricted cash reported in the Consolidated Balance Sheet
to the total of the amounts in the Consolidated Statement of Cash Flows.

December 31,

(Dollars in millions)
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash included in Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash, cash equivalents and restricted cash in the statement of cash flows . . . . . . . . . . . . . . . . . . . .

2018

2017

$

$

580
3

583

$

$

352
–

352

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable consist primarily of amounts owed by customers for wireless services and equipment sales,
including sales of certain devices and accessories under installment plans, by agents for sales of equipment to them
and by other wireless carriers whose customers have used U.S. Cellular’s wireless systems.

The allowance for doubtful accounts is the best estimate of the amount of probable credit losses related to existing
billed and unbilled accounts receivable. The allowance is estimated based on historical experience, account aging and
other factors that could affect collectability. Accounts receivable balances are reviewed on either an aggregate or
individual basis for collectability depending on the type of receivable. When it is probable that an account balance will
not be collected, the account balance is charged against the allowance for doubtful accounts. U.S. Cellular does not
have any off-balance sheet credit exposure related to its customers.

40

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Inventory

Inventory consists primarily of wireless devices stated at the lower of cost, which approximates cost determined on the
first-in first-out basis, or net realizable value. Net realizable value is determined by reference to the stand-alone selling
price.

Licenses

Licenses consist of direct and incremental costs incurred in acquiring Federal Communications Commission (FCC)
licenses to provide wireless service.

U.S. Cellular has determined that wireless licenses are indefinite-lived intangible assets and, therefore, not subject to
amortization based on the following factors:

(cid:2) Radio spectrum is not a depleting asset.

(cid:2) The ability to use radio spectrum is not limited to any one technology.

(cid:2) U.S. Cellular and its consolidated subsidiaries are licensed to use radio spectrum through the FCC licensing process,

which enables licensees to utilize specified portions of the spectrum for the provision of wireless service.

(cid:2) U.S. Cellular and its consolidated subsidiaries are required to renew their FCC licenses every ten years or, in some

cases, every twelve or fifteen years. To date, all of U.S. Cellular’s license renewal applications have been granted by
the FCC. Generally, license renewal applications filed by licensees otherwise in compliance with FCC regulations are
routinely granted. If, however, a license renewal application is challenged either by a competing applicant for the
license or by a petition to deny the renewal application, the license will be renewed if the licensee can demonstrate its
entitlement to a ‘‘renewal expectancy.’’ Licensees are entitled to such an expectancy if they can demonstrate to the
FCC that they have provided ‘‘substantial service’’ during their license term and have ‘‘substantially complied’’ with
FCC rules and policies. U.S. Cellular believes that it is probable that its future license renewal applications will be
granted.

U.S. Cellular performs its annual impairment assessment of Licenses as of November 1 of each year or more frequently
if there are events or circumstances that cause U.S. Cellular to believe the carrying value of Licenses exceeds their fair
value on a more likely than not basis. For purposes of its impairment testing of Licenses, U.S. Cellular separated its FCC
licenses into eight units of accounting. The eight units of accounting consisted of one unit of accounting for developed
operating market licenses (built licenses) and seven geographic non-operating market licenses (unbuilt licenses).

U.S. Cellular performed a qualitative impairment assessment in 2018 and a quantitative impairment assessment in 2017
to determine whether the licenses were impaired. Based on the impairment assessments performed, U.S. Cellular did
not have an impairment of its Licenses in 2018 or 2017. See Note 7  — Intangible Assets for additional details related to
Licenses.

Investments in Unconsolidated Entities

For its equity method investments for which financial information is readily available, U.S. Cellular records its equity in the
earnings of the entity in the current period. For its equity method investments for which financial information is not readily
available, U.S. Cellular records its equity in the earnings of the entity on a one quarter lag basis.

Property, Plant and Equipment

U.S. Cellular’s Property, plant and equipment is stated at the original cost of construction or purchase including
capitalized costs of certain taxes, payroll-related expenses, interest and estimated costs to remove the assets.

Expenditures that enhance the productive capacity of assets in service or extend their useful lives are capitalized and
depreciated. Expenditures for maintenance and repairs of assets in service are charged to System operations expense
or Selling, general and administrative expense, as applicable. Retirements and disposals of assets are recorded by
removing the original cost of the asset (along with the related accumulated depreciation) from plant in service and
charging it, together with net removal costs (removal costs less an applicable accrued asset retirement obligation and
salvage value realized), to (Gain) loss on asset disposals, net.

41

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. Cellular capitalizes certain costs of developing new information systems. Software licenses that qualify for
capitalization as an asset are accounted for as the acquisition of an intangible asset and the incurrence of a liability to
the extent that the license fees are not fully paid at acquisition.

Depreciation and Amortization

Depreciation is provided using the straight-line method over the estimated useful life of the related asset.

U.S. Cellular depreciates leasehold improvement assets associated with leased properties over periods ranging from one
to thirty years; such periods approximate the shorter of the assets’ economic lives or the specific lease terms.

Useful lives of specific assets are reviewed throughout the year to determine if changes in technology or other business
changes would warrant accelerating the depreciation of those specific assets. There were no material changes to useful
lives of property, plant and equipment in 2018, 2017 or 2016. See Note 9 — Property, Plant and Equipment for
additional details related to useful lives.

Impairment of Long-Lived Assets

U.S. Cellular reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the
assets might be impaired.

U.S. Cellular has one asset group for purposes of assessing property, plant and equipment for impairment based on the
fact that the individual operating markets are reliant on centrally operated data centers, mobile telephone switching
offices and a network operations center. U.S. Cellular operates a single integrated national wireless network. The cash
flows generated by this single interdependent network represent the lowest level for which identifiable cash flows are
largely independent of the cash flows of other groups of assets and liabilities.

Agent Liabilities

U.S. Cellular has relationships with agents, which are independent businesses that obtain customers for U.S. Cellular. At
December 31, 2018 and 2017, U.S. Cellular had accrued $59 million and $61 million, respectively, for amounts due to
agents. These amounts are included in Other current liabilities in the Consolidated Balance Sheet.

Debt Issuance Costs

Debt issuance costs include underwriters’ and legal fees and other charges related to issuing various borrowing
instruments and other long — term agreements, and are amortized over the respective term of each instrument. Debt
issuance costs related to U.S. Cellular’s revolving credit agreement and receivables securitization agreement are
recorded in Other assets and deferred charges in the Consolidated Balance Sheet. All other debt issuance costs are
presented as an offset to the related debt obligation in the Consolidated Balance Sheet.

Asset Retirement Obligations

U.S. Cellular accounts for asset retirement obligations by recording the fair value of a liability for legal obligations
associated with an asset retirement in the period in which the obligations are incurred. At the time the liability is incurred,
U.S. Cellular records a liability equal to the net present value of the estimated cost of the asset retirement obligation and
increases the carrying amount of the related long-lived asset by an equal amount. Until the obligation is fulfilled, U.S.
Cellular updates its estimates relating to cash flows required and timing of settlement. U.S. Cellular records the present
value of the changes in the future value as an increase or decrease to the liability and the related carrying amount of the
long-lived asset. The liability is accreted to future value over a period ending with the estimated settlement date of the
respective asset retirement obligation. The carrying amount of the long-lived asset is depreciated over the useful life of
the related asset. Upon settlement of the obligation, any difference between the cost to retire the asset and the recorded
liability is recognized in the Consolidated Statement of Operations. See Note 10 — Asset Retirement Obligations for
additional information.

Treasury Shares

Common Shares repurchased by U.S. Cellular are recorded at cost as treasury shares and result in a reduction of
equity. When treasury shares are reissued, U.S. Cellular determines the cost using the first-in, first-out cost method. The
difference between the cost of the treasury shares and reissuance price is included in Additional paid-in capital or
Retained earnings.

42

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Revenue Recognition

Revenues from sales of equipment and products are recognized when control has transferred to the customer. Service
revenues are recognized as the related service is provided.

See Note 2 — Revenue Recognition for additional information on U.S. Cellular’s policies related to Revenues.

Advertising Costs

U.S. Cellular expenses advertising costs as incurred. Advertising costs totaled $215 million, $211 million and $245 million
in 2018, 2017 and 2016, respectively.

Income Taxes

U.S. Cellular is included in a consolidated federal income tax return with other members of the TDS consolidated group.
For financial statement purposes, U.S. Cellular and its subsidiaries calculate their income, income taxes and credits as if
they comprised a separate affiliated group. Under a tax allocation agreement between TDS and U.S. Cellular, U.S.
Cellular remits its applicable income tax payments to TDS. U.S. Cellular had a tax receivable balance with TDS of
$14 million as of December 31, 2018 and a tax payable balance with TDS of $23 million as of December 31, 2017.

Deferred taxes are computed using the liability method, whereby deferred tax assets are recognized for future deductible
temporary differences and operating loss carryforwards, and deferred tax liabilities are recognized for future taxable
temporary differences. Both deferred tax assets and liabilities are measured using the enacted tax rates in effect when
the temporary differences are expected to reverse. Temporary differences are the differences between the reported
amounts of assets and liabilities and their tax bases. Deferred tax assets and liabilities are adjusted for the effects of
changes in tax laws and rates on the date of enactment. Deferred tax assets are reduced by a valuation allowance when
it is more likely than not that some portion or all of the deferred tax assets will not be realized. U.S. Cellular evaluates
income tax uncertainties, assesses the probability of the ultimate settlement with the applicable taxing authority and
records an amount based on that assessment. Deferred taxes are reported as a net non-current asset or liability by
jurisdiction. Any corresponding valuation allowance to reduce the amount of deferred tax assets is also recorded as
non-current. See Note 5  — Income Taxes for additional information.

Stock-Based Compensation and Other Plans

U.S. Cellular has established a long-term incentive plan and a non-employee director compensation plan. These plans
are considered compensatory plans and, therefore, recognition of costs for grants made under these plans is required.

U.S. Cellular recognizes stock compensation expense based upon the fair value of the specific awards granted using
established valuation methodologies. The amount of stock compensation cost recognized on either a straight-line basis
or graded attribution method is based on the portion of the award that is expected to vest over the requisite service
period, which generally represents the vesting period. Stock-based compensation cost recognized has been reduced for
estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if
actual forfeitures differ from those estimates. See Note 16 — Stock-Based Compensation for additional information.

Defined Contribution Plans

U.S. Cellular participates in a qualified noncontributory defined contribution pension plan sponsored by TDS; such plan
provides pension benefits for the employees of U.S. Cellular and its subsidiaries. Under this plan, pension benefits and
costs are calculated separately for each participant and are funded currently. Pension costs were $11 million in 2018,
2017 and 2016.

U.S. Cellular also participates in a defined contribution retirement savings plan (401(k) plan) sponsored by TDS. Total
costs incurred for U.S. Cellular’s contributions to the 401(k) plan were $15 million, $16 million and $16 million in 2018,
2017 and 2016, respectively.

Recently Issued Accounting Pronouncements

In February 2016, the FASB issued Accounting Standards Update 2016-02, Leases (ASU 2016-02) and has since
amended the standard with Accounting Standards Update 2018-01, Leases: Land Easement Practical Expedient for
Transition to Topic 842, Accounting Standards Update 2018-10, Codification Improvements to Topic 842, Leases,
Accounting Standards Update 2018-11, Leases: Targeted Improvements, and Accounting Standards Update 2018-20,
Leases: Narrow-Scope Improvements for Lessors. ASU 2016-02, as amended, requires lessees to record a right-of-use

43

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

asset and lease liability for almost all leases. This ASU does not substantially impact the lessor accounting model.
However, some changes to the lessor accounting guidance were made to align with lessee accounting changes within
ASC 842, Leases and certain key aspects of ASC 606, Revenue from Contracts with Customers. U.S. Cellular will adopt
ASU 2016-02, as amended, using a modified retrospective method on January 1, 2019. Under this method, a cumulative
effect adjustment is recognized upon adoption and the guidance is applied prospectively. U.S. Cellular elected
transitional practical expedients for existing leases which eliminated the requirements to reassess existing lease
classification and initial direct costs, and whether contracts contain leases. U.S. Cellular also elected the practical
expedient related to land easements that allows it to carry forward the accounting treatment for pre-existing land
easement agreements. U.S. Cellular has implemented new systems, processes and controls to adopt ASU 2016-02, as
amended, and has implemented a new lease management and accounting system to assist in the application of the
new standard. Nearly all of U.S. Cellular’s leases are classified as operating leases, although it does have a small
number of finance leases. The adoption of ASU 2016-02, as amended, will add approximately $0.9 billion in right-of-use
assets and approximately $1.0 billion in lease liabilities to the Consolidated Balance Sheet as of January 1, 2019, with
the difference primarily representing accrued rent recognized prior to adoption. The adoption of ASU 2016-02 is not
expected to have a material impact on U.S. Cellular’s results of operations in 2019.

In June 2016, the FASB issued Accounting Standards Update 2016-13, Financial Instruments — Credit Losses:
Measurement of Credit Losses on Financial Instruments (ASU 2016-13). ASU 2016-13 requires entities to use a new
forward-looking, expected loss model to estimate credit losses. It also requires additional disclosure relating to the credit
quality of trade and other receivables, including information relating to management’s estimate of credit allowances. U.S.
Cellular is required to adopt ASU 2016-13 on January 1, 2020, using the modified retrospective approach. Early adoption
is permitted as of January 1, 2019; however, U.S. Cellular does not intend to adopt early. U.S. Cellular is evaluating the
effects that adoption of ASU 2016-13 will have on its financial position, results of operations and disclosures.

In June 2018, the FASB issued Accounting Standards Update 2018-07, Compensation — Stock Compensation:
Improvements to Nonemployee Share-Based Payment Accounting (ASU 2018-07). ASU 2018-07 expands the scope of
ASC 718, Compensation — Stock Compensation, which currently only includes share-based payments issued to
employees, to also include share-based payments issued to nonemployees for goods and services. U.S. Cellular is
required to adopt ASU 2018-07 on January 1, 2019, using the modified retrospective approach. Early adoption is
permitted. The adoption of ASU 2018-07 will not have an impact on U.S. Cellular’s financial position or results of
operations.

In August 2018, the FASB issued Accounting Standards Update 2018-15, Intangibles — Goodwill and Other —
Internal-Use Software: Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That
Is a Service Contract (ASU 2018-15). ASU 2018-15 aligns the requirements for capitalizing implementation costs incurred
in a hosting arrangement that is a service contract with the existing guidance for capitalizing implementation costs for an
arrangement that has a software license. The service element of a hosting arrangement will continue to be expensed as
incurred. Any capitalized implementation costs will be amortized over the period of the service contract. U.S. Cellular is
required to adopt ASU 2018-15 on January 1, 2020, either retrospectively or prospectively to eligible costs incurred on or
after the date that this guidance is first applied. Early adoption is permitted. The adoption of ASU 2018-15 is not
expected to have a significant impact on U.S. Cellular’s financial position or results of operations.

NOTE 2 REVENUE RECOGNITION
Change in Accounting Policy

In May 2014, the FASB issued Accounting Standards Update 2014-09, Revenue from Contracts with Customers and has
since amended the standard with Accounting Standards Update 2015-14, Revenue from Contracts with Customers:
Deferral of the Effective Date, Accounting Standards Update 2016-08, Revenue from Contracts with Customers: Principal
versus Agent Considerations (Reporting Revenue Gross versus Net), Accounting Standards Update 2016-10, Revenue
from Contracts with Customers: Identifying Performance Obligations and Licensing, Accounting Standards
Update 2016-12, Revenue from Contracts with Customers: Narrow-Scope Improvements and Practical Expedients, and
Accounting Standards Update 2016-20, Technical Corrections and Improvements to Topic 606, Revenue from Contracts
with Customers, collectively referred to hereinafter as ASU 2014-09. These standards replace existing revenue
recognition rules with a single comprehensive model to use in accounting for revenue arising from contracts with
customers. In February 2017, the FASB issued Accounting Standards Update 2017-05, Other Income — Gains and
Losses from the Derecognition of Nonfinancial Assets: Clarifying the Scope of Asset Derecognition Guidance and

44

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Accounting for Partial Sales of Nonfinancial Assets (ASU 2017-05). ASU 2017-05 clarifies how entities account for the
derecognition of a nonfinancial asset and adds guidance for partial sales of nonfinancial assets. U.S. Cellular adopted
the provisions of ASU 2014-09 and ASU 2017-05 and applied them to all contracts as of January 1, 2018, using a
modified retrospective method. Under this method, the new accounting standard is applied only to the most recent
period presented, recognizing the cumulative effect of the accounting change as an adjustment to the beginning
balance of retained earnings. Accordingly, prior periods have not been recast to reflect the new accounting standard.
The cumulative effect of applying the provisions of ASU 2014-09 resulted in an increase of $175 million in retained
earnings as of January 1, 2018. ASU 2017-05 had no impact to retained earnings as of January 1, 2018.

As a practical expedient, U.S. Cellular groups similar contracts or similar performance obligations together into portfolios
of contracts or performance obligations if doing so does not result in a significant difference from applying the new
accounting standard to the individual contracts. U.S. Cellular applies this grouping method for the following types of
transactions: device activation fees, contract acquisition costs, and certain customer promotions. Contract portfolios will
be recognized over the respective expected customer lives or terms of the contracts.

The line items impacted by the adoption of ASU 2014-09 and ASU 2017-05 in the Consolidated Statement of Operations
and the Consolidated Balance Sheet are presented below.

Consolidated Statement of Operations

Year Ended December 31, 2018

(Dollars in millions, except per share amounts)
Operating revenues

Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of equipment sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on license sales and exchanges, net
. . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income (loss)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to U.S. Cellular shareholders . . . . . . . . . . .
Basic earnings per share attributable to U.S. Cellular shareholders . . .
Diluted earnings per share attributable to U.S. Cellular shareholders . .

$

$
$

Numbers may not foot due to rounding.

Results under
prior accounting
standards

Adjustment

As reported

3,086
894
3,980
1,030
1,393
(17)
3,815
166
223
53
170
156
1.81
1.79

$

$
$

(108)
95
(13)
1
(5)
(1)
(6)
(8)
(8)
(2)
(6)
(6)
(0.06)
(0.07)

$

$
$

2,978
989
3,967
1,031
1,388
(18)
3,809
158
215
51
164
150
1.75
1.72

The decrease in Service revenues and the increase in Equipment sales revenues are driven primarily by differences in
the timing and classification of revenue recognized for certain arrangements with multiple performance obligations and
ceasing to record deferred imputed interest and the resulting interest income on equipment installment contracts. Under
prior accounting standards, revenues were allocated to deliverables using the relative selling price method, where
consideration was allocated to each element on the basis of its relative selling price. Revenue recognized for the
delivered items was limited to the amount due from the customer that was not contingent upon the delivery of additional
products or services. Under ASU 2014-09, the revenue allocation of the transaction price is based on the relative
standalone selling prices of the individual performance obligations in the customer’s contract, and the resulting revenue
attributable to each is recognized as control over the performance obligation is transferred to the customer. This has
resulted in increased Equipment sales revenues as more revenue is allocated to discounted equipment than under prior
accounting standards. Under prior accounting standards, U.S. Cellular deferred imputed interest related to equipment
installment plan receivable contracts that exceeded twelve months, and recognized the corresponding interest income
over the contract period in Service revenues. Under the provisions of ASU 2014-09, U.S. Cellular has determined that
equipment installment plan contracts do not contain a significant financing component, and accordingly, U.S. Cellular
ceased recording deferred imputed interest and the resulting interest income on equipment installment contracts upon
the adoption of ASU 2014-09.

45

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Cost of equipment sold increased due to a change in timing of recognition of cost of goods sold in the agent channel.
Under prior accounting standards, Equipment sales to agents and the related Cost of equipment sold were recognized
when equipment was sold through from the agent to end user customers. In accordance with the provisions of
ASU 2014-09, such amounts are recognized when U.S. Cellular delivers the equipment to the agent. Fluctuations in
Selling, general and administrative expenses are due to the capitalization and amortization of contract acquisition and
contract fulfillment costs under ASU 2014-09.

Under ASU 2017-05, (Gain) loss on license sales and exchanges, net is calculated by subtracting the carrying amount of
the distinct asset being disposed from the consideration measured and allocated to that distinct asset. With respect to
license exchange transactions, the consideration, or transaction price, is the fair value of the licenses received. Under
prior accounting standards, the transaction price was typically the fair value of the licenses surrendered.

Consolidated Balance Sheet

As of December 31, 2018

(Dollars in millions)
Accounts receivable

Customers and agents, less allowances . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments in unconsolidated entities . . . . . . . . . . . . . . . . . . . .
Other assets and deferred charges . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer deposits and deferred revenues . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax liability, net
. . . . . . . . . . . . . . . . . . . . . . . .
Other deferred liabilities and credits . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total U.S. Cellular shareholders’ equity . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

Numbers may not foot due to rounding.

Results under
prior accounting
standards

Adjustment

As reported

844
88
31
1,769
2,185
424
418
7,052
178
90
708
459
371
2,275
3,888
9
3,897
7,052

$

$

64
(25)
3
43
1
17
161
222
(21)
4
(17)
51
18
169
169
1
170
222

$

$

908
63
34
1,812
2,186
441
579
7,274
157
94
691
510
389
2,444
4,057
10
4,067
7,274

As a result of adoption of ASU 2014-09, U.S. Cellular recorded short-term and long-term contract assets and contract
liabilities in its Consolidated Balance Sheet as of December 31, 2018. Under ASU 2014-09, the timing of recognition of
revenue for each performance obligation may differ from the timing of the customer billing, creating a contract asset or
contract liability. See Contract Balances below for additional information. Contract assets are included in Other current
assets if short-term in nature or Other assets and deferred charges if long-term in nature. Short-term contract liabilities
are classified as Customer deposits and deferred revenues and long-term contract liabilities are included in Other
deferred liabilities and credits. Accounts receivable increased as a result of U.S. Cellular ceasing to record deferred
imputed interest. Certain prepaid expenses decreased due to a change in timing of recognition of sales of equipment to
agents. Investments in unconsolidated entities increased due to the cumulative effect of applying the provisions of
ASU 2014-09 to certain of U.S. Cellular’s equity method investments as of January 1, 2018. Deferred income tax
liabilities, net, increased due to the provisions of ASU 2014-09 increasing the net basis of assets on a U.S. GAAP basis,
without a corresponding increase in tax basis. Contract cost assets have also been created as a result of ASU 2014-09
due to capitalization of costs to obtain a new contract. See Contract Cost Assets below for additional information.

46

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Nature of goods and services

The following is a description of principal activities from which U.S. Cellular generates its revenues.

Services and products

Nature, timing of satisfaction of performance obligations, and significant payment terms

Wireless services

Wireless devices and
accessories

Wireless roaming

Wireless Eligible
Telecommunications Carrier
(ETC) Revenues

Wireless tower rents

Activation fees

Significant Judgments

Wireless service includes voice, messaging and data services. Revenue is recognized
in Service revenues as wireless service is provided to the customer. Wireless services
generally are billed and paid in advance on a monthly basis.

U.S. Cellular offers a comprehensive range of wireless devices such as handsets,
tablets, mobile hotspots, home phones and routers for use by its customers, as well as
accessories. U.S. Cellular also sells wireless devices to agents and other third-party
distributors for resale. U.S. Cellular frequently discounts wireless devices sold to new
and current customers. U.S. Cellular also offers customers the option to purchase
certain devices and accessories under installment contracts over a specified time
period. For certain equipment installment plans, after a specified period of time, the
customer may have the right to upgrade to a new device. Such upgrades require the
customer to enter into an equipment installment contract for the new device, and
transfer the existing device to U.S. Cellular. U.S. Cellular recognizes revenue in
Equipment sales revenues when control of the device or accessory is transferred to the
customer, which is generally upon delivery.

U.S. Cellular receives roaming revenues when other wireless carriers’ customers use
U.S. Cellular’s wireless systems. U.S. Cellular recognizes revenue in Service revenues
when the roaming service is provided to the other carrier’s customer.

Telecommunications companies may be designated by states, or in some cases by the
FCC, as an ETC to receive support payments from the Universal Service Fund if they
provide specified services in ‘‘high cost’’ areas. ETC revenues recognized in the
reporting period represent the amounts which U.S. Cellular is entitled to receive for
such period, as determined and approved in connection with U.S. Cellular’s
designation as an ETC in various states.

U.S. Cellular receives tower rental revenues when another carrier leases tower space on
a U.S. Cellular owned tower. U.S. Cellular recognizes revenue in Service revenues in the
period during which the services are provided.

U.S. Cellular charges its end customers activation fees in connection with the sale of
certain services and equipment. Activation fees are deferred and recognized over the
period benefitted.

Revenues from sales of equipment are recognized when control has transferred to the customer. Service revenues are
recognized as the related service is provided. Services are deemed to be highly interrelated when the method and
timing of transfer and performance risk are the same. Highly interrelated services that are determined to not be distinct
have been grouped into a single performance obligation. Each month of services promised is a performance obligation.
The series of monthly service performance obligations promised over the course of the contract are combined into a
single performance obligation for purposes of the allocation.

U.S. Cellular has made judgments regarding transaction price, including but not limited to issues relating to variable
consideration, time value of money and returns. When determined to be significant in the context of the contract, these
items are considered in the valuation of transaction price at contract inception or modification, as appropriate.

Multiple Performance Obligations

U.S. Cellular sells bundled service and equipment offerings. In these instances, U.S. Cellular recognizes its revenue
based on the relative standalone selling prices for each distinct service or equipment performance obligation, or bundles
thereof. U.S. Cellular estimates the standalone selling price of the device or accessory to be its retail price excluding

47

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

discounts. U.S. Cellular estimates the standalone selling price of wireless service to be the price offered to customers on
month-to-month contracts.

Equipment Installment Plans

Equipment revenue under equipment installment plan contracts is recognized at the time the device is delivered to the
customer for the amount allocated to the equipment under ASU 2014-09.

Incentives

Discounts and incentives that are deemed cash are recognized as a reduction of Operating revenues concurrently with
the associated revenue.

U.S. Cellular issues rebates to its agents and end customers. These incentives are recognized as a reduction to revenue
at the time the corresponding revenue is recognized. The total potential rebates and incentives are reduced by U.S.
Cellular’s estimate of rebates that will not be redeemed by customers based on historical experience of such
redemptions.

From time to time, U.S. Cellular may offer certain promotions to incentivize customers to switch to, or to purchase
additional services from, U.S. Cellular. Under these types of promotions, an eligible customer may receive an incentive in
the form of a discount off additional services purchased shown as a rebate or credit to the customer’s monthly bill. U.S.
Cellular accounts for the future discounts as material rights at the time of the initial transaction by allocating and
deferring a portion of service and equipment revenue based on the relative proportion of the future discounts in
comparison to the aggregate initial purchase. The deferred revenue will be recognized as service revenue in future
periods.

Amounts Collected from Customers and Remitted to Governmental Authorities

U.S. Cellular records amounts collected from customers and remitted to governmental authorities on a net basis within a
tax liability account if the tax is assessed upon the customer and U.S. Cellular merely acts as an agent in collecting the
tax on behalf of the imposing governmental authority. If the tax is assessed upon U.S. Cellular, then amounts collected
from customers as recovery of the tax are recorded in Service revenues and amounts remitted to governmental
authorities are recorded in Selling, general and administrative expenses in the Consolidated Statement of Operations.
The amounts recorded gross in revenues that are billed to customers and remitted to governmental authorities totaled
$67 million, $58 million and $64 million for 2018, 2017 and 2016, respectively.

Disaggregation of Revenue

In the following table, revenue is disaggregated by type of service and timing of revenue recognition. Service revenues
are recognized over time and Equipment sales are point in time.

Year Ended
December 31, 2018

(Dollars in millions)

Revenues from contracts with customers:

Retail service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inbound roaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Service revenues from contracts with customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenues from contracts with customers1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,623
154
135

2,912
989

3,901

1 These amounts do not include revenues outside the scope of ASU 2014-09; therefore, revenue line items in this table will not agree to amounts

presented in the Consolidated Statement of Operations.

Contract Balances

For contracts that involve multiple element service and equipment offerings, the transaction price is allocated to each
performance obligation based on its relative standalone selling price. When payment is collected in advance of delivery
of goods or services, a contract liability is recorded. A contract asset is recorded when revenue is recognized in
advance of U.S. Cellular’s right to receive consideration. Once there is an unconditional right to receive the

48

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

consideration, U.S. Cellular bills the customer under the terms of the respective contract and the amounts are recorded
as receivables.

U.S. Cellular recognizes Equipment sales revenue when the equipment is delivered to the customer and a corresponding
contract asset or liability is recorded for the difference between the amount of revenue recognized and the amount billed
to the customer in cases where discounts are offered. The contract asset or liability is reduced over the contract term as
service is provided and billed to the customer.

The accounts receivable balance related to amounts billed and not paid on contracts with customers, net of allowances,
is shown in the table below. Bad debts expense recognized for the year ended December 31, 2018, related to
receivables was $94 million.

December 31, 2018

(Dollars in millions)

Accounts receivable

Customer and agents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Roaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

$

Total1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

908
20
32

960

1 These amounts do not include accounts receivable related to revenues outside the scope of ASU 2014-09; therefore, accounts receivable line items

presented in this table will not agree to amounts presented in the Consolidated Balance Sheet.

The following table provides a rollforward of contract assets from contracts with customers, which are recorded in Other
current assets and Other assets and deferred charges in the Consolidated Balance Sheet.

(Dollars in millions)

Balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in accounting policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contract additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terminated contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassified to receivables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Contract Assets

–
26
23
(1)
(39)

9

The following table provides a rollforward of contract liabilities from contracts with customers, which are recorded in
Customer deposits and deferred revenues and Other deferred liabilities and credits in the Consolidated Balance Sheet.

(Dollars in millions)

Balance at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in accounting policy – Deferred revenues reclassification1 . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in accounting policy – Retained earnings impact
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contract additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terminated contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Balance at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Contract Liabilities

–
167
(21)
154
(2)
(135)

163

1 This amount represents U.S. Cellular’s obligation to transfer goods or services to customers for which it had received payment and classified as

deferred revenue at December 31, 2017.

49

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Transaction price allocated to the remaining performance obligations

The following table includes estimated service revenue expected to be recognized in the future related to performance
obligations that are unsatisfied (or partially unsatisfied) at the end of the reporting period. These estimates represent
service revenue to be recognized when wireless services are delivered to customers pursuant to service plan contracts.
These estimates are based on contracts in place as of December 31, 2018, and may vary from actual results due to
future contract modifications. As a practical expedient, revenue related to contracts of less than one year, generally
month-to-month contracts, are excluded from these estimates.

(Dollars in millions)
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Service Revenue

236
47
15

298

U.S. Cellular has certain contracts in which it bills an amount equal to a fixed per-unit price multiplied by a variable
quantity (e.g., roaming agreements with other carriers). Because U.S. Cellular invoices for such items in an amount that
corresponds directly with the value of the performance completed to date, U.S. Cellular may recognize revenue in that
amount. As a practical expedient, these contracts are excluded from the estimate of future revenues expected to be
recognized related to performance obligations that are unsatisfied as of the end of a reporting period.

Contract Cost Assets

U.S. Cellular expects that incremental commission fees paid as a result of obtaining contracts are recoverable and
therefore U.S. Cellular capitalizes these costs. As a practical expedient, costs with an amortization period of one year or
less are not capitalized. The contract cost asset balance related to commission fees was $139 million at December 31,
2018, and was recorded in Other assets and deferred charges in the Consolidated Balance Sheet. Capitalized
commission fees are amortized based on the transfer of the goods or services to which the assets relate, typically the
contract term which ranges from fourteen months to thirty months. Amortization of contract cost assets was $108 million
for the year ended December 31, 2018, and was included in Selling, general and administrative expense. There was no
impairment loss recognized for the year ended December 31, 2018, related to contract cost assets.

NOTE 3 FAIR VALUE MEASUREMENTS
As of December 31, 2018 and 2017, U.S. Cellular did not have any material financial or nonfinancial assets or liabilities
that were required to be recorded at fair value in its Consolidated Balance Sheet in accordance with GAAP.

The provisions of GAAP establish a fair value hierarchy that contains three levels for inputs used in fair value
measurements. Level 1 inputs include quoted market prices for identical assets or liabilities in active markets. Level 2
inputs include quoted market prices for similar assets and liabilities in active markets or quoted market prices for
identical assets and liabilities in inactive markets. Level 3 inputs are unobservable. A financial instrument’s level within
the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. A
financial instrument’s level within the fair value hierarchy is not representative of its expected performance or its overall
risk profile and, therefore, Level 3 assets are not necessarily higher risk than Level 2 assets or Level 1 assets.

U.S. Cellular has applied the provisions of fair value accounting for purposes of computing the fair value of financial
instruments for disclosure purposes as displayed below.

(Dollars in millions)
Cash and cash equivalents . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . .
Long-term debt

Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Institutional
. . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Level within
the Fair
Value
Hierarchy

December 31, 2018

December 31, 2017

Book Value

Fair Value

Book Value

Fair Value

$

$

580
17

917
534
180

$

580
17

850
531
180

$

352
50

917
534
191

352
50

939
522
191

1
1

2
2
2

50

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The fair values of Cash and cash equivalents and Short-term investments approximate their book values due to the
short-term nature of these financial instruments. Long-term debt excludes capital lease obligations, other installment
arrangements, the current portion of Long-term debt and debt financing costs. The fair value of ‘‘Retail’’ Long-term debt
was estimated using market prices for the 7.25% 2063 Senior Notes, 7.25% 2064 Senior Notes and 6.95% Senior Notes.
U.S. Cellular’s ‘‘Institutional’’ debt consists of the 6.7% Senior Notes which are traded over the counter. U.S. Cellular’s
‘‘Other’’ debt consists of a senior term loan credit agreement. U.S. Cellular estimated the fair value of its Institutional and
Other debt through a discounted cash flow analysis using the interest rates or estimated yield to maturity for each
borrowing, which ranged from 5.03% to 6.97% and 4.74% to 7.13% at December 31, 2018 and 2017, respectively.

NOTE 4 EQUIPMENT INSTALLMENT PLANS
U.S. Cellular sells devices to customers under equipment installment plans over a specified time period. For certain
equipment installment plans, after a specified period of time or amount of payments, the customer may have the right to
upgrade to a new device and have the remaining unpaid equipment installment contract balance waived, subject to
certain conditions, including trading in the original device in good working condition and signing a new equipment
installment contract. U.S. Cellular values this trade-in right as a guarantee liability. The guarantee liability is initially
measured at fair value and is determined based on assumptions including the probability and timing of the customer
upgrading to a new device and the fair value of the device being traded-in at the time of trade-in. When a customer
exercises the trade-in option, both the outstanding receivable and guarantee liability balances related to the respective
device are reduced to zero, and the value of the used device that is received in the transaction is recognized as
inventory. If the customer does not exercise the trade-in option at the time of eligibility, U.S. Cellular begins amortizing
the liability and records this amortization as additional equipment revenue. As of December 31, 2018 and 2017, the
guarantee liability related to these plans was $11 million and $15 million, respectively, and is reflected in Customer
deposits and deferred revenues in the Consolidated Balance Sheet.

The following table summarizes equipment installment plan receivables as of December 31, 2018 and 2017.

December 31,

(Dollars in millions)
Equipment installment plan receivables, gross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equipment installment plan receivables, net of deferred interest

. . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for credit losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equipment installment plan receivables, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net balance presented in the Consolidated Balance Sheet as:
Accounts receivable — Customers and agents (Current portion)
. . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets and deferred charges (Non-current portion) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Equipment installment plan receivables, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018

2017

$

$

$

$

974
–

974
(70)

904

565
339

904

$

$

$

$

873
(80)

793
(65)

728

428
300

728

51

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. Cellular uses various inputs, including internal data, information from credit bureaus and other sources, to evaluate
the credit profiles of its customers. From this evaluation, a credit class is assigned to the customer that determines the
number of eligible lines, the amount of credit available, and the down payment requirement, if any. Customers assigned
to credit classes requiring no down payment represent a lower risk category, whereas those assigned to credit classes
requiring a down payment represent a higher risk category. The balance and aging of the equipment installment plan
receivables on a gross basis by credit category were as follows:

December 31, 2018

December 31, 2017

Lower
Risk

Higher
Risk

Total

Lower
Risk

Higher
Risk

Total

(Dollars in millions)
Unbilled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Billed – current
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Billed – past due . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Equipment installment plan receivables, gross . . . . . . . . . .

$

904
35
15

954

$

$

17
1
2

20

$

$

921
36
17

974

$

$

807
31
12

850

$

$

20
1
2

23

$

$

827
32
14

873

The activity in the allowance for credit losses for equipment installment plan receivables was as follows:

2018

2017

(Dollars in millions)
Allowance for credit losses, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bad debts expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-offs, net of recoveries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

65
64
(59)

Allowance for credit losses, end of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

70

$

50
62
(47)

65

U.S. Cellular recorded out-of-period adjustments in 2016 due to errors related to equipment installment plan transactions
occurring in 2015. These adjustments had the impact of increasing Equipment sales revenues by $2 million, decreasing
bad debts expense, which is a component of Selling, general and administrative expense, by $2 million and increasing
Income before income taxes by $4 million in 2016.

NOTE 5 INCOME TAXES
U.S. Cellular is included in a consolidated federal income tax return and in certain state income tax returns with other
members of the TDS consolidated group. For financial statement purposes, U.S. Cellular and its subsidiaries compute
their income tax expense as if they comprised a separate affiliated group and were not included in the TDS consolidated
group.

U.S. Cellular’s current income taxes balances at December 31, 2018 and 2017, were as follows:

December 31,

2018

2017

(Dollars in millions)
Federal income taxes receivable (payable) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net state income taxes receivable (payable) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

15
–

(22)
(1)

52

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Income tax expense (benefit) is summarized as follows:

Year Ended December 31,

(Dollars in millions)
Current

2018

2017

2016

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Deferred

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48
6

(5)
2

$

$

68
10

(354)
(11)

Total income tax expense (benefit)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

51

$

(287)

$

29
(2)

1
5

33

In December 2017, the Tax Act was signed into law. Following the guidance of the FASB’s Accounting Standards Update
2018-05, Income Taxes: Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 118, Income tax
expense (benefit) for the year ended December 31, 2017, included a provisional estimate for the impact of the Tax Act
on U.S. Cellular’s 2017 depreciation deduction. During 2018, U.S. Cellular completed a full analysis of depreciation
deductions related to fixed assets placed in service during 2017 and Income tax expense (benefit) for 2018 included a
benefit of $4 million related to this adjustment.

A reconciliation of U.S. Cellular’s income tax expense computed at the statutory rate to the reported income tax
expense, and the statutory federal income tax expense rate to U.S. Cellular’s effective income tax expense rate is as
follows:

Year Ended December 31,

2018

2017

2016

Amount

Rate

Amount

Rate

Amount

Rate

(Dollars in millions)
Statutory federal income tax expense and rate . . .
State income taxes, net of federal benefit1 . . . . . .
Effect of noncontrolling interests . . . . . . . . . . . .
Federal income tax rate change2
. . . . . . . . . . .
Change in federal valuation allowance3
. . . . . . .
Goodwill impairment4 . . . . . . . . . . . . . . . . . . .
Nondeductible compensation . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Other differences, net

$

Total income tax expense (benefit) and rate . . . . .

$

45
9
(1)
(4)
(1)
–
4
(1)

51

21.0% $
4.0
(0.4)
(2.0)
(0.3)
–
1.8
(0.4)

23.7% $

(95)
(4)
(2)
(254)
(5)
71
4
(2)

(287)

35.0% $
1.4
0.8
93.3
1.9
(26.2)
(1.5)
0.8

105.5% $

29
3
(1)
–
3
–
1
(2)

33

35.0%
3.6
(1.1)
–
2.8
–
1.4
(2.0)

39.7%

1 State income taxes, net of federal benefit, include changes in unrecognized tax benefits as well as adjustments to the valuation allowance.

2 The Tax Act reduced the federal income tax rate from 35% to 21% for years after 2017. The $4 million tax benefit in 2018 relates primarily to finalizing
the analysis for 2017 depreciation deductions as described above. The $254 million tax benefit in 2017 related to adjusting the deferred tax liability to
the lower tax rate upon enactment of the Tax Act.

3 Change in federal valuation allowance in 2018 includes a change in judgment related to net operating loss carryforwards that are now realizable due to

an internal restructuring, offset by current year interest expense carryforwards not expected to be realized.

4 Goodwill impairment reflects an adjustment to increase 2017 income tax expense by $71 million related to a portion of the impaired goodwill that is not

amortizable for income tax purposes. See Note 7 — Intangible Assets for additional information related to the goodwill impairment.

53

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Significant components of U.S. Cellular’s deferred income tax assets and liabilities at December 31, 2018 and 2017,
were as follows:

December 31,

(Dollars in millions)

Deferred tax assets

2018

2017

Net operating loss (NOL) carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation and benefits – other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, plant and equipment
Licenses/intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Partnership investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Presented in the Consolidated Balance Sheet as:
Deferred income tax liability, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets and deferred charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

96
16
5
20
73

210
(75)

135

256
207
133
49

645

510

510
–

510

$

$

$

$

103
20
5
21
59

208
(77)

131

276
192
123
–

591

460

461
(1)

460

At December 31, 2018, U.S. Cellular and certain subsidiaries had $1,911 million of state NOL carryforwards (generating
a $84 million deferred tax asset) available to offset future taxable income. The state NOL carryforwards expire between
2019 and 2038. Certain subsidiaries had federal NOL carryforwards (generating a $12 million deferred tax asset)
available to offset their future taxable income. The federal NOL carryforwards generally expire between 2019 and 2037,
with the exception of federal NOLs generated after 2017, which do not expire. A valuation allowance was established for
certain state NOL carryforwards and federal NOL carryforwards since it is more likely than not that a portion of such
carryforwards will expire before they can be utilized.

A summary of U.S. Cellular’s deferred tax asset valuation allowance is as follows:

2018

2017

2016

(Dollars in millions)

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charged to income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charged to Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Balance at end of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

77
5
(7)

75

A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:

(Dollars in millions)
Unrecognized tax benefits balance at beginning of year

. . . . . . . . . . . . . . . . . . . . . .
Additions for tax positions of current year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions for lapses in statutes of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Unrecognized tax benefits balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2018

47
6
1
–
(6)

48

$

$

$

$

65
12
–

77

2017

43
6
1
(1)
(2)

47

$

$

$

$

55
10
–

65

2016

39
12
3
(1)
(10)

43

54

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Unrecognized tax benefits are included in Accrued taxes and Other deferred liabilities and credits in the Consolidated
Balance Sheet. If these benefits were recognized, they would have reduced income tax expense in 2018, 2017 and 2016
by $38 million, $38 million and $29 million, respectively, net of the federal benefit from state income taxes.

U.S. Cellular recognizes accrued interest and penalties related to unrecognized tax benefits in Income tax expense
(benefit). The amounts charged to income tax expense related to interest and penalties resulted in a benefit of less than
$1 million in 2018, an expense of $3 million in 2017 and a benefit of $2 million in 2016. Net accrued liabilities for interest
and penalties were $19 million and $19 million at December 31, 2018 and 2017, respectively, and are included in Other
deferred liabilities and credits in the Consolidated Balance Sheet.

U.S. Cellular is included in TDS’ consolidated federal and certain state income tax returns. U.S. Cellular also files certain
state and local income tax returns separately from TDS. With only limited exceptions, TDS is no longer subject to federal
and state income tax audits for the years prior to 2013.

NOTE 6 EARNINGS PER SHARE
Basic earnings per share attributable to U.S. Cellular shareholders is computed by dividing Net income attributable to
U.S. Cellular shareholders by the weighted average number of common shares outstanding during the period. Diluted
earnings per share attributable to U.S. Cellular shareholders is computed by dividing Net income attributable to U.S.
Cellular shareholders by the weighted average number of common shares outstanding during the period adjusted to
include the effects of potentially dilutive securities. Potentially dilutive securities primarily include incremental shares
issuable upon the exercise of outstanding stock options and the vesting of performance and restricted stock units.

The amounts used in computing earnings per common share and the effects of potentially dilutive securities on the
weighted average number of common shares were as follows:

Year Ended December 31,

(Dollars and shares in millions, except per share amounts)

2018

2017

2016

Net income attributable to U.S. Cellular shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

150

$

12

$

48

Weighted average number of shares used in basic earnings per share . . . . . . . . . . . . . . . . . . . .
Effects of dilutive securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average number of shares used in diluted earnings per share . . . . . . . . . . . . . . . . . . .

86
1

87

85
1

86

85
–

85

Basic earnings per share attributable to U.S. Cellular shareholders . . . . . . . . . . . . . . . . . . . . . .

$ 1.75

Diluted earnings per share attributable to U.S. Cellular shareholders . . . . . . . . . . . . . . . . . . . . .

$ 1.72

$

$

0.14

0.14

$

$

0.56

0.56

Certain Common Shares issuable upon the exercise of stock options or vesting of performance and restricted stock
units were not included in average diluted shares outstanding for the calculation of Diluted earnings per share
attributable to U.S. Cellular shareholders because their effects were antidilutive. The number of such Common Shares
excluded was 2 million shares, 3 million shares and 3 million shares for 2018, 2017 and 2016, respectively.

55

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 7 INTANGIBLE ASSETS
Licenses

On occasion, U.S. Cellular reviews attractive opportunities to acquire additional wireless spectrum, including pursuant to
FCC auctions. U.S. Cellular also may seek to divest outright or include in exchanges wireless spectrum that is not
strategic to its long-term success. Activity related to U.S. Cellular’s Licenses is presented below.

2018

2017

(Dollars in millions)
Balance at beginning of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transferred to Assets held for sale1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Divestitures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exchanges – Licenses received . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exchanges – Licenses surrendered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

2,223
8
(51)
(11)
18
(1)

Balance at end of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,186

$

1,886
331
(10)
–
25
(9)

2,223

1 Licenses classified as Assets held for sale in 2018 are included in transactions which closed in the first quarter of 2019.

Auction 1002

In July 2016, the FCC announced U.S. Cellular as a qualified bidder in the FCC’s forward auction of 600 MHz spectrum
licenses, referred to as Auction 1002. Prior to commencement of the forward auction, U.S. Cellular made an upfront
payment to the FCC of $143 million in June 2016 to establish its initial bidding eligibility. In April 2017, the FCC
announced by way of public notice that U.S. Cellular was the winning bidder for 188 licenses for an aggregate purchase
price of $329 million. U.S. Cellular paid the remaining $186 million to the FCC and was granted the licenses during the
second quarter of 2017.

Goodwill Interim Impairment Assessment

Based on 2017 developments, including wireless expansion plans announced by other companies and the results of the
FCC’s forward auction of 600 MHz spectrum licenses and other FCC actions, U.S. Cellular anticipated increased
competition for customers in its primary operating markets from new and existing market participants over the long term.
In addition, the widening adoption of unlimited data plans and other data pricing constructs across the industry,
including U.S. Cellular’s introduction of unlimited plans in 2017, may limit the industry’s ability to monetize future growth
in data usage. These factors when assessed and considered as part of U.S. Cellular’s annual planning process
conducted in the third quarter of each year caused management to revise its long-range financial forecast in the third
quarter of 2017. Based on the factors noted above, management identified a triggering event and performed a
quantitative goodwill impairment test on an interim basis.

U.S. Cellular used a one-step quantitative approach that compared the fair value of the U.S. Cellular reporting unit to its
carrying value. A discounted cash flow approach was used to value the reporting unit, using value drivers and risks
specific to U.S. Cellular and the industry and current economic factors. The cash flow estimates incorporated certain
assumptions that market participants would use in their estimates of fair value and may not be indicative of U.S. Cellular
specific assumptions. However, the discount rate used in the analysis considers any additional risk a market participant
might place on integrating the U.S. Cellular reporting unit into its operations.

The results of the interim goodwill impairment test indicated that the carrying value of the U.S. Cellular reporting unit
exceeded its fair value. Therefore, U.S. Cellular recognized a loss on impairment of goodwill of $370 million to reduce
the carrying value of goodwill to zero in the third quarter of 2017.

56

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 8 INVESTMENTS IN UNCONSOLIDATED ENTITIES
Investments in unconsolidated entities consist of amounts invested in entities in which U.S. Cellular holds a
noncontrolling interest. On January 1, 2018, U.S. Cellular adopted Accounting Standards Update 2016-01, Financial
Instruments — Overall: Recognition and Measurement of Financial Assets and Financial Liabilities (ASU 2016-01) using
the modified retrospective approach. The adoption of ASU 2016-01 did not have a significant impact on U.S. Cellular’s
financial position or results of operations.

U.S. Cellular’s Investments in unconsolidated entities are accounted for using either the equity method or measurement
alternative method as shown in the table below. The measurement alternative method was elected for investments
without readily determinable fair values formerly accounted for under the cost method. The measurement alternative
value represents cost minus any impairments plus or minus any observable price changes. U.S. Cellular did not have an
impairment or observable price change related to these investments in 2018.

December 31,

(Dollars in millions)
Equity method investments:

Capital contributions, loans, advances and adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cumulative share of income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cumulative share of distributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total equity method investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Measurement alternative method investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total investments in unconsolidated entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2018

2017

105
1,892
(1,563)

434
7

441

$

$

105
1,717
(1,411)

411
4

415

The following tables, which are based on information provided in part by third parties, summarize the combined assets,
liabilities and equity, and results of operations of U.S. Cellular’s equity method investments:

December 31,

(Dollars in millions)
Assets

2018

2017

Current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Due from affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities and Equity

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Partners’ capital and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

882
379
4,962

6,223

434
178
217
–
5,394

Total liabilities and equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

6,223

$

668
323
4,804

5,795

435
176
199
1
4,984

5,795

Year Ended December 31,

(Dollars in millions)
Results of Operations

2018

2017

2016

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

6,777
4,965

1,812
11

$

6,562
4,965

1,597
(1)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,823

$

1,596

$

6,747
5,047

1,700
(11)

1,689

57

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 9 PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment in service and under construction, and related accumulated depreciation and
amortization, as of December 31, 2018 and 2017, were as follows:

December 31,

(Dollars in millions)
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold and land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cell site equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Switching equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office furniture and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other operating assets and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
System development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Work in process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total property, plant and equipment, gross . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . .

Useful Lives
(Years)

$

N/A
20
1-30
7-25
5-8
3-5
3-5
1-7
N/A

$

2018

35
296
1,210
3,460
1,018
285
51
1,149
274

7,778
(5,576)

Total property, plant and equipment, net

. . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,202

$

2017

36
297
1,178
3,411
988
389
57
1,060
212

7,628
(5,308)

2,320

Depreciation and amortization expense totaled $627 million, $604 million and $607 million in 2018, 2017 and 2016,
respectively. In 2018, 2017 and 2016, (Gain) loss on asset disposals, net included charges of $10 million, $17 million
and $22 million, respectively, related to disposals of assets, trade-ins of older assets for replacement assets and other
retirements of assets from service in the normal course of business.

NOTE 10 ASSET RETIREMENT OBLIGATIONS
U.S. Cellular is subject to asset retirement obligations associated with its leased cell sites, switching office sites, retail
store sites and office locations. Asset retirement obligations generally include obligations to restore leased land, towers,
retail store and office premises to their pre-lease conditions. These obligations are included in Other deferred liabilities
and credits in the Consolidated Balance Sheet.

In 2018 and 2017, U.S. Cellular performed a review of the assumptions and estimated costs related to its asset
retirement obligations. The results of the reviews (identified as Revisions in estimated cash outflows) and other changes
in asset retirement obligations during 2018 and 2017, were as follows:

(Dollars in millions)
Balance at beginning of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional liabilities accrued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revisions in estimated cash outflows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Disposition of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accretion expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transferred to Liabilities held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

183
2
8
(1)
12
(1)

Balance at end of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

203

$

174
1
(3)
(1)
12
–

183

2018

2017

NOTE 11 DEBT
Revolving Credit Agreement

At December 31, 2018, U.S. Cellular had a revolving credit agreement available for general corporate purposes,
including spectrum purchases and capital expenditures. In May 2018, U.S. Cellular entered into a new $300 million
revolving credit agreement with certain lenders and other parties. As a result of the new agreement, U.S. Cellular’s
previous revolving credit agreement due to expire in June 2021 was terminated. Amounts under the revolving credit
agreement may be borrowed, repaid and reborrowed from time to time until maturity in May 2023. As of December 31,

58

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

2018, there were no outstanding borrowings under the revolving credit agreement, except for letters of credit. Interest
expense representing commitment fees on the unused portion of the revolving line of credit was $1 million in each of
2018, 2017 and 2016. The commitment fees are based on the unsecured senior debt ratings assigned to U.S. Cellular
by certain ratings agencies.

The following table summarizes the revolving credit agreement as of December 31, 2018:

(Dollars in millions)

Maximum borrowing capacity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Letters of credit outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount borrowed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount available for use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$
$
$

300
2
–
298

Borrowings under the revolving credit agreement bear interest either at a London Inter-bank Offered Rate (LIBOR) plus
1.75% or at an alternative Base Rate as defined in the revolving credit agreement plus 0.75%, at U.S. Cellular’s option.
U.S. Cellular may select a borrowing period of either one, two, three or six months (or other period of twelve months or
less if requested by U.S. Cellular and approved by the lenders). U.S. Cellular’s credit spread and commitment fees on its
revolving credit agreement may be subject to increase if its current credit rating from nationally recognized credit rating
agencies is lowered, and may be subject to decrease if the rating is raised.

In connection with U.S. Cellular’s revolving credit agreement, TDS and U.S. Cellular entered into a subordination
agreement dated May 10, 2018, together with the administrative agent for the lenders under U.S. Cellular’s revolving
credit agreement. Pursuant to this subordination agreement, (a) any consolidated funded indebtedness from U.S.
Cellular to TDS will be unsecured and (b) any (i) consolidated funded indebtedness from U.S. Cellular to TDS (other than
‘‘refinancing indebtedness’’ as defined in the subordination agreement) in excess of $105 million and (ii) refinancing
indebtedness in excess of $250 million will be subordinated and made junior in right of payment to the prior payment in
full of obligations to the lenders under U.S. Cellular’s revolving credit agreement. As of December 31, 2018, U.S. Cellular
had no outstanding consolidated funded indebtedness or refinancing indebtedness that was subordinated to the
revolving credit agreement pursuant to the subordination agreement.

The continued availability of the revolving credit agreement requires U.S. Cellular to comply with certain negative and
affirmative covenants, maintain certain financial ratios and make representations regarding certain matters at the time of
each borrowing.

The revolving credit agreement includes the following financial covenants:

(cid:2) Consolidated Interest Coverage Ratio may not be less than 3.00 to 1.00 as of the end of any fiscal quarter.

(cid:2) Consolidated Leverage Ratio may not be greater than the ratios indicated as of the end of any fiscal quarter for each

period specified below:

Period

From the agreement date of May 10, 2018 through June 30, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . .
From July 1, 2019 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ratios

3.25 to 1.00
3.00 to 1.00

Certain U.S. Cellular wholly-owned subsidiaries have jointly and severally unconditionally guaranteed the payment and
performance of the obligations of U.S. Cellular under the revolving credit agreement pursuant to a guaranty dated
May 10, 2018. Other subsidiaries that meet certain criteria will be required to provide a similar guaranty in the future.
U.S. Cellular believes it was in compliance with all of the financial and other covenants and requirements set forth in its
revolving credit agreement as of December 31, 2018.

Term Loan

In July 2015, U.S. Cellular borrowed $225 million on a senior term loan credit agreement in two separate draws. This
agreement was entered into in January 2015, amended and restated in June 2016, and further amended in May 2018.
The interest rate on outstanding borrowings is reset at one, three or six month intervals at a rate of LIBOR plus
250 basis points. This credit agreement provides for the draws to be continued on a long-term basis under terms that
are readily determinable. U.S. Cellular has the ability and intent to carry the debt for the duration of the agreement.

59

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Principal reductions are due and payable in quarterly installments of $3 million beginning in March 2016 through
December 2021, and the remaining unpaid balance will be due and payable in January 2022. The senior term loan
credit agreement contains financial covenants and subsidiary guarantees that are consistent with the revolving credit
agreements described above. This agreement was entered into for general corporate purposes, including working
capital, spectrum purchases and capital expenditures. U.S. Cellular believes that it was in compliance with all of the
financial and other covenants and requirements set forth in its term loan credit agreement as of December 31, 2018.

In connection with U.S. Cellular’s term loan credit agreement, TDS and U.S. Cellular entered into a subordination
agreement in June 2016 together with the administrative agent for the lenders under U.S. Cellular’s term loan credit
agreement, which is substantially the same as the subordination agreement for U.S. Cellular as described above under
the ‘‘Revolving Credit Agreement.’’ As of December 31, 2018, U.S. Cellular had no outstanding consolidated funded
indebtedness or refinancing indebtedness that was subordinated to the term loan agreement pursuant to this
subordination agreement.

Receivables Securitization Agreement

In December 2017, U.S. Cellular, through its subsidiaries, entered into a $200 million credit agreement to permit
securitized borrowings using its equipment installment receivables for general corporate purposes, including acquisitions,
spectrum purchases and capital expenditures. In connection with the receivables securitization agreement, U.S. Cellular
formed a wholly-owned subsidiary, USCC Master Note Trust (Trust), which qualifies as a bankruptcy remote entity. Under
the terms of the agreement, U.S. Cellular, through its subsidiaries, transfers eligible equipment installment receivables to
the Trust. The Trust then utilizes the transferred assets as collateral for notes payables issued to third party financial
institutions. Since U.S. Cellular retains effective control of the transferred assets in the Trust, any activity associated with
this receivables securitization agreement will be treated as a secured borrowing. Therefore, U.S. Cellular will continue to
report equipment installment receivables and any related balances on the Consolidated Balance Sheet. Cash received
from borrowings under the receivables securitization agreement will be reported as Debt. Refer to Note 13 — Variable
Interest Entities for additional information.

U.S. Cellular entered into a performance guaranty whereby U.S. Cellular guarantees the performance of certain wholly-
owned subsidiaries of U.S. Cellular under the receivables securitization agreement. Amounts under the receivables
securitization agreement may be borrowed, repaid and reborrowed from time to time until maturity in December 2019,
which may be extended from time to time as specified therein. As of December 31, 2018, there were no outstanding
borrowings under the receivables securitization agreement, and the entire unused capacity of $200 million was available,
subject to sufficient collateral to satisfy the asset borrowing base provisions of the agreement. As of December 31, 2018,
the Trust held $63 million of assets available to be pledged as collateral for the receivables securitization agreement.

The continued availability of the receivables securitization agreement requires U.S. Cellular to comply with certain
negative and affirmative covenants, maintain certain financial ratios and provide representations on certain matters at the
time of each borrowing. The covenants include the same financial covenants for U.S. Cellular as described above under
the ‘‘Revolving Credit Agreement.’’ U.S. Cellular believes that it was in compliance as of December 31, 2018, with all of
the financial covenants and requirements set forth in its receivables securitization agreement.

60

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Other Long-Term Debt

Long-term debt as of December 31, 2018 and 2017, was as follows:

December 31, 2018

December 31, 2017

Issuance Maturity

date

date

Call date
(any time
on or
after)

Principal
Amount

Less
Unamortized
discount
and debt
issuance
costs

Less
Unamortized
discount
and debt
issuance
costs

Total

Total

Principal
Amount

(Dollars in millions)
Unsecured Senior Notes

Dec 2003
and

Dec 2003
and

6.700% . . . . . . June 2004 Dec 2033
6.950% . . . . . . May 2011 May 2060 May 2016
7.250% . . . . . . Dec 2014 Dec 2063 Dec 2019
7.250% . . . . . . Nov 2015 Dec 2064 Dec 2020

June 2004 $

Term Loan . . . . . . .
Jul 2015
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . .
Installment payment agreement . . . . . . . . . . . . . . . . . .

Jan 2022

544 $
342
275
300
191
5
14

Total long-term debt . . . . . . . . . . . . . . . . . . . . . $

1,671 $

14 $
11
10
10
1
–
1

47 $

530 $
331
265
290
190
5
13

544 $
342
275
300
203
4
21

15 $
11
10
10
2
–
1

529
331
265
290
201
4
20

1,624 $

1,689 $

49 $

1,640

Long-term debt, current
. . . . . . . . . . . . . . . . . .
Long-term debt, noncurrent . . . . . . . . . . . . . . . .

$
$

19
1,605

$
$

18
1,622

U.S. Cellular may redeem its 6.95% Senior Notes, 7.25% 2063 Senior Notes and 7.25% 2064 Senior Notes, in whole or
in part at any time after the respective call date, at a redemption price equal to 100% of the principal amount redeemed
plus accrued and unpaid interest. U.S. Cellular may redeem the 6.7% Senior Notes, in whole or in part, at any time prior
to maturity at a redemption price equal to the greater of (a) 100% of the principal amount of such notes, plus accrued
and unpaid interest, or (b) the sum of the present values of the remaining scheduled payments of principal and interest
thereon discounted to the redemption date on a semi-annual basis at the Treasury Rate plus 30 basis points.

Interest on the Senior Notes outstanding at December 31, 2018, is payable quarterly, with the exception of the 6.7%
Senior Notes for which interest is payable semi-annually.

The annual requirements for principal payments on long-term debt are approximately $19 million, $19 million, $11 million,
$158 million and less than $1 million for the years 2019 through 2023, respectively.

The covenants associated with U.S. Cellular’s long-term debt obligations, among other things, restrict U.S. Cellular’s
ability, subject to certain exclusions, to incur additional liens, enter into sale and leaseback transactions, and sell,
consolidate or merge assets.

U.S. Cellular’s long-term debt notes do not contain any provisions resulting in acceleration of the maturities of
outstanding debt in the event of a change in U.S. Cellular’s credit rating. However, a downgrade in U.S. Cellular’s credit
rating could adversely affect its ability to obtain long-term debt financing in the future.

61

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 COMMITMENTS AND CONTINGENCIES
Purchase Obligations

U.S. Cellular has obligations payable under non-cancellable contracts, commitments for device purchases, network
facilities and transport services, agreements for software licensing, long-term marketing programs, as well as certain
agreements to purchase goods or services. Where applicable, U.S. Cellular calculates its obligation based on
termination fees that can be paid to exit the contract. Future minimum payments required under these commitments as
of December 31, 2018 are as follows:

Purchase
Obligations

(Dollars in millions)
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,296
112
68
33
12
24

1,545

Subsequent to December 31, 2018, U.S. Cellular committed to purchase assets from a third party in the amount of
$129 million, subject to regulatory approval. This amount is not included in the 2019 purchase obligations above, which
are stated as of December 31, 2018.

Lease Commitments

U.S. Cellular and its subsidiaries have leases for office space, retail store sites, cell sites and equipment which are
accounted for as operating leases. Certain leases have renewal options and/or fixed rental increases. Renewal options
that are reasonably assured of exercise are included in determining the lease term. Any rent abatements or lease
incentives, in addition to fixed rental increases, are included in the calculation of rent expense and calculated on a
straight-line basis over the defined lease term. Rent expense totaled $173 million, $166 million and $161 million in 2018,
2017 and 2016, respectively. 

U.S. Cellular and its subsidiaries are also the lessors for tower space which are accounted for as operating leases. The
leased assets are included in Property, plant and equipment on the Consolidated Balance Sheet.

As of December 31, 2018, future minimum rental payments required under operating leases and rental receipts expected
under operating leases that have noncancellable lease terms in excess of one year were as follows:

Operating Leases Operating Leases
Future Minimum
Future Minimum
Rental Receipts
Rental Payments

(Dollars in millions)
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

154
143
128
112
97
769

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,403

$

58
47
34
22
10
3

174

Indemnifications

U.S. Cellular enters into agreements in the normal course of business that provide for indemnification of counterparties.
The terms of the indemnifications vary by agreement. The events or circumstances that would require U.S. Cellular to
perform under these indemnities are transaction specific; however, these agreements may require U.S. Cellular to
indemnify the counterparty for costs and losses incurred from litigation or claims arising from the underlying transaction.

62

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. Cellular is unable to estimate the maximum potential liability for these types of indemnifications as the amounts are
dependent on the outcome of future events, the nature and likelihood of which cannot be determined at this time.
Historically, U.S. Cellular has not made any significant indemnification payments under such agreements.

Legal Proceedings

U.S. Cellular is involved or may be involved from time to time in legal proceedings before the FCC, other regulatory
authorities, and/or various state and federal courts. If U.S. Cellular believes that a loss arising from such legal
proceedings is probable and can be reasonably estimated, an amount is accrued in the financial statements for the
estimated loss. If only a range of loss can be determined, the best estimate within that range is accrued; if none of the
estimates within that range is better than another, the low end of the range is accrued. The assessment of the expected
outcomes of legal proceedings is a highly subjective process that requires judgments about future events. The legal
proceedings are reviewed at least quarterly to determine the adequacy of accruals and related financial statement
disclosures. The ultimate outcomes of legal proceedings could differ materially from amounts accrued in the financial
statements.

U.S. Cellular has recorded no accrual and $1 million with respect to legal proceedings and unasserted claims as of
December 31, 2018 and 2017, respectively. U.S. Cellular has not accrued any amount for legal proceedings if it cannot
estimate the amount of the possible loss or range of loss. U.S. Cellular is unable to estimate any contingent loss in
excess of the amounts accrued.

The United States Department of Justice (DOJ) has notified U.S. Cellular and its parent, TDS, that it is conducting
inquiries of U.S. Cellular and TDS under the federal False Claims Act. The DOJ is investigating U.S. Cellular’s
participation in spectrum auctions 58, 66, 73 and 97 conducted by the FCC. U.S. Cellular is a limited partner in several
limited partnerships which qualified for the 25% bid credit in each auction. TDS and U.S. Cellular are cooperating with
the DOJ’s review. TDS and U.S. Cellular believe that U.S. Cellular’s arrangements with the limited partnerships and the
limited partnerships’ participation in the FCC auctions complied with applicable law and FCC rules. At this time, U.S.
Cellular cannot predict the outcome of this review.

NOTE 13 VARIABLE INTEREST ENTITIES
Consolidated VIEs

U.S. Cellular consolidates VIEs in which it has a controlling financial interest as defined by GAAP and is therefore
deemed the primary beneficiary. A controlling financial interest will have both of the following characteristics: (a) the
power to direct the VIE activities that most significantly impact economic performance and (b) the obligation to absorb
the VIE losses and the right to receive benefits that are significant to the VIE. U.S. Cellular reviews these criteria initially
at the time it enters into agreements and subsequently when events warranting reconsideration occur. These VIEs have
risks similar to those described in the ‘‘Risk Factors’’ in U.S. Cellular’s Form 10-K for the year ended December 31,
2018.

During 2017, U.S. Cellular formed USCC EIP LLC (Seller/Sub-Servicer), USCC Receivables Funding LLC (Transferor) and
the Trust, collectively the special purpose entities (SPEs), to facilitate a securitized borrowing using its equipment
installment plan receivables. Under a Receivables Sale Agreement, U.S. Cellular wholly-owned, majority-owned and
unconsolidated entities, collectively referred to as ‘‘affiliated entities’’, will transfer device equipment installment plan
contracts to the Seller/Sub-Servicer. The Seller/Sub-Servicer will aggregate device equipment installment plan contracts,
and perform servicing, collection and all other administrative activities related to accounting for the equipment installment
plan contracts. The Seller/Sub-Servicer will sell the eligible equipment installment plan receivables to the Transferor, a
bankruptcy remote entity, which will subsequently sell the receivables to the Trust. The Trust, which is bankruptcy remote
and isolated from the creditors of U.S. Cellular, will be responsible for issuing asset-backed variable funding notes
(Notes), which are collateralized by the equipment installment plan receivables owned by the Trust. Given that U.S.
Cellular has the power to direct the activities of these SPEs, and that these SPEs lack sufficient equity to finance their
activities, U.S. Cellular is deemed to have a controlling financial interest in the SPEs and, therefore, consolidates them.
All transactions with third parties (e.g., issuance of the asset-backed variable funding notes) will be accounted for as a
secured borrowing due to the pledging of equipment installment plan contracts as collateral, significant continuing
involvement in the transferred assets, subordinated interests of the cash flows, and continued evidence of control of the
receivables. Refer to Note 11 — Debt, Receivables Securitization Agreement for additional details regarding the
securitization agreement for which these entities were established.

63

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following VIEs were formed to participate in FCC auctions of wireless spectrum and to fund, establish, and provide
wireless service with respect to any FCC licenses won in the auctions:

(cid:2) Advantage Spectrum, L.P. (Advantage Spectrum) and Sunshine Spectrum, Inc., the general partner of Advantage

Spectrum; and

(cid:2) King Street Wireless, L.P. (King Street Wireless) and King Street Wireless, Inc., the general partner of King Street

Wireless.

These particular VIEs are collectively referred to as designated entities. The power to direct the activities that most
significantly impact the economic performance of these VIEs is shared. Specifically, the general partner of these VIEs
has the exclusive right to manage, operate and control the limited partnerships and make all decisions to carry on the
business of the partnerships. The general partner of each partnership needs the consent of the limited partner, an
indirect U.S. Cellular subsidiary, to sell or lease certain licenses, to make certain large expenditures, admit other partners
or liquidate the limited partnerships. Although the power to direct the activities of these VIEs is shared, U.S. Cellular has
the most significant level of exposure to the variability associated with the economic performance of the VIEs, indicating
that U.S. Cellular is the primary beneficiary of the VIEs. Therefore, in accordance with GAAP, these VIEs are consolidated.

During 2018, U.S. Cellular received liquidating distributions from Aquinas Wireless, L.P. (Aquinas Wireless). Subsequent
to the final distribution date, Aquinas Wireless had no remaining assets and was dissolved.

U.S. Cellular also consolidates other VIEs that are limited partnerships that provide wireless service. A limited partnership
is a variable interest entity unless the limited partners hold substantive participating rights or kick-out rights over the
general partner. For certain limited partnerships, U.S. Cellular is the general partner and manages the operations. In
these partnerships, the limited partners do not have substantive kick-out or participating rights and, further, such limited
partners do not have the authority to remove the general partner. Therefore, these limited partnerships are also
recognized as VIEs and are consolidated under the variable interest model.

The following table presents the classification and balances of the consolidated VIEs’ assets and liabilities in U.S.
Cellular’s Consolidated Balance Sheet.

December 31,

(Dollars in millions)
Assets

2018

2017

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, plant and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets and deferred charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Liabilities held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred liabilities and credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

9
17
611
5
6
4
652
94
349

1,747

34
1
16

51

$

$

$

$

3
–
476
5
3
–
655
99
303

1,544

39
–
13

52

Unconsolidated VIEs

U.S. Cellular manages the operations of and holds a variable interest in certain other limited partnerships, but is not the
primary beneficiary of these entities and, therefore, does not consolidate them under the variable interest model.

U.S. Cellular’s total investment in these unconsolidated entities was $4 million at December 31, 2018 and 2017, and is
included in Investments in unconsolidated entities in U.S. Cellular’s Consolidated Balance Sheet. The maximum exposure
from unconsolidated VIEs is limited to the investment held by U.S. Cellular in those entities.

64

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Other Related Matters

U.S. Cellular made contributions, loans and/or advances to its VIEs totaling $152 million, $821 million and $98 million
during 2018, 2017 and 2016, respectively; of which $116 million in 2018 and $790 million in 2017 are related to USCC
EIP LLC as discussed above. U.S. Cellular may agree to make additional capital contributions and/or advances to these
or other VIEs and/or to their general partners to provide additional funding for operations or the development of licenses
granted in various auctions. U.S. Cellular may finance such amounts with a combination of cash on hand, borrowings
under its revolving credit agreement and/or other long-term debt. There is no assurance that U.S. Cellular will be able to
obtain additional financing on commercially reasonable terms or at all to provide such financial support.

The limited partnership agreements of Advantage Spectrum and King Street Wireless also provide the general partner
with a put option whereby the general partner may require the limited partner, a subsidiary of U.S. Cellular, to purchase
its interest in the limited partnership. The general partner’s put options related to its interests in King Street Wireless will
become exercisable in 2019. The general partner’s put options related to its interest in Advantage Spectrum will become
exercisable in 2021 and 2022. The greater of the carrying value of the general partner’s investment or the value of the
put option, net of any borrowings due to U.S. Cellular is recorded as Noncontrolling interests with redemption features in
U.S. Cellular’s Consolidated Balance Sheet. Also in accordance with GAAP, minority share of income or changes in the
redemption value of the put options, net of interest accrued on the loans, are recorded as a component of Net income
attributable to noncontrolling interests, net of tax, in U.S. Cellular’s Consolidated Statement of Operations.

During the first quarter of 2018, U.S. Cellular recorded an out-of-period adjustment attributable to 2016 and 2017 due to
errors in the application of accounting guidance applicable to the calculation of Noncontrolling interests with redemption
features related to King Street Wireless, Inc. This out-of-period adjustment had the impact of increasing Net income
attributable to noncontrolling interests, net of tax, by $8 million and decreasing Net income attributable to U.S. Cellular
shareholders by $8 million in 2018. U.S. Cellular determined that this adjustment was not material to any of the periods
impacted.

NOTE 14 NONCONTROLLING INTERESTS
U.S. Cellular’s consolidated financial statements include certain noncontrolling interests that meet the GAAP definition of
mandatorily redeemable financial instruments. These mandatorily redeemable noncontrolling interests represent interests
held by third parties in consolidated partnerships, where the terms of the underlying partnership agreement provide for a
defined termination date at which time the assets of the subsidiary are to be sold, the liabilities are to be extinguished
and the remaining net proceeds are to be distributed to the noncontrolling interest holders and U.S. Cellular in
accordance with the respective partnership agreements. The termination dates of these mandatorily redeemable
noncontrolling interests range from 2085 to 2092.

The estimated aggregate amount that would be due and payable to settle all of these noncontrolling interests, assuming
an orderly liquidation of the finite-lived consolidated partnerships on December 31, 2018, net of estimated liquidation
costs, is $26 million. This amount excludes redemption amounts recorded in Noncontrolling interests with redemption
features in the Consolidated Balance Sheet. The estimate of settlement value was based on certain factors and
assumptions which are subjective in nature. Changes in those factors and assumptions could result in a materially larger
or smaller settlement amount. The corresponding carrying value of the mandatorily redeemable noncontrolling interests
in finite-lived consolidated partnerships at December 31, 2018, was $11 million, and is included in Noncontrolling
interests in the Consolidated Balance Sheet. The excess of the aggregate settlement value over the aggregate carrying
value of these mandatorily redeemable noncontrolling interests is due primarily to the unrecognized appreciation of the
noncontrolling interest holders’ share of the underlying net assets in the consolidated partnerships. Neither the
noncontrolling interest holders’ share, nor U.S. Cellular’s share, of the appreciation of the underlying net assets of these
subsidiaries is reflected in the consolidated financial statements.

NOTE 15 COMMON SHAREHOLDERS’ EQUITY
Series A Common Shares

Series A Common Shares are convertible on a share-for-share basis into Common Shares. In matters other than the
election of directors, each Series A Common Share is entitled to ten votes per share, compared to one vote for each
Common Share. The Series A Common Shares are entitled to elect 75% of the directors (rounded down), and the
Common Shares elect 25% of the directors (rounded up). As of December 31, 2018, a majority of U.S. Cellular’s
outstanding Common Shares and all of U.S. Cellular’s outstanding Series A Common Shares were held by TDS.

65

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Common Share Repurchase Program

In November 2009, U.S. Cellular announced by Form 8-K that the Board of Directors of U.S. Cellular authorized the
repurchase of up to 1,300,000 Common Shares on an annual basis beginning in 2009 and continuing each year
thereafter, on a cumulative basis. In December 2016, the U.S. Cellular Board amended this authorization to provide that,
beginning on January 1, 2017, the authorized repurchase amount with respect to a particular year will be any amount
from zero to 1,300,000 Common Shares, as determined by the Pricing Committee of the Board of Directors, and that if
the Pricing Committee did not specify an amount for any year, such amount would be zero for such year. The Pricing
Committee has not specified any increase in the authorization since that time. The Pricing Committee also was
authorized to decrease the cumulative amount of the authorization at any time, but has not taken any action to do so at
this time. As of December 31, 2018, the total cumulative amount of Common Shares authorized to be purchased is
5,901,000. The authorization provides that share repurchases will be made pursuant to open market purchases, block
purchases, private purchases, or otherwise, depending on market prices and other conditions. This authorization does
not have an expiration date.

Pursuant to certain employee and non-employee benefit plans, U.S. Cellular reissued the following Treasury Shares:

Year Ended December 31,

(Shares in millions)

2018

2017

2016

Treasury Shares Reissued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

–

1

Tax-Deferred Savings Plan

At December 31, 2018, U.S. Cellular has reserved 67,000 Common Shares for issuance under the TDS Tax-Deferred
Savings Plan, a qualified profit-sharing plan pursuant to Sections 401(a) and 401(k) of the Internal Revenue Code.
Participating employees have the option of investing their contributions in a U.S. Cellular Common Share fund, a TDS
Common Share fund or certain unaffiliated funds.

NOTE 16 STOCK-BASED COMPENSATION
U.S. Cellular has established the following stock-based compensation plans: Long-Term Incentive Plans and a
Non-Employee Director compensation plan.

Under the U.S. Cellular Long-Term Incentive Plans, U.S. Cellular may grant fixed and performance based incentive and
non-qualified stock options, restricted stock, restricted stock units, and deferred compensation stock unit awards to key
employees. At December 31, 2018, the only types of awards outstanding are fixed non-qualified stock option awards,
restricted stock unit awards, performance share awards and deferred compensation stock unit awards.

Under the Non-Employee Director compensation plan, U.S. Cellular may grant Common Shares to members of the
Board of Directors who are not employees of U.S. Cellular or TDS.

At December 31, 2018, U.S. Cellular had reserved 13,286,000 Common Shares for equity awards granted and to be
granted under the Long-Term Incentive Plans and 137,000 Common Shares for issuance under the Non-Employee
Director compensation plan.

U.S. Cellular uses treasury stock to satisfy requirements for Common Shares issued pursuant to its various stock-based
compensation plans.

Long-Term Incentive Plans – Stock Options

Stock options granted to key employees are exercisable over a specified period not in excess of ten years. Stock
options generally vest over a period of three years from the date of grant. Stock options outstanding at December 31,
2018, expire between 2019 and 2026. However, vested stock options typically expire 30 days after the effective date of
an employee’s termination of employment for reasons other than retirement. Employees who leave at the age of
retirement have 90 days (or one year if they satisfy certain requirements) within which to exercise their vested stock
options. The exercise price of options equals the market value of U.S. Cellular Common Shares on the date of grant.

66

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

U.S. Cellular did not grant stock option awards in 2018 or 2017. U.S. Cellular estimated the fair value of stock options
granted during 2016 using the Black-Scholes valuation model and the assumptions shown in the table below.

Expected life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected annual volatility rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Estimated annual forfeiture rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016

4.7 years
30.5%
–%
1.2%
9.4%

Pre-vesting forfeitures and expected life are estimated based on historical experience related to similar awards, giving
consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future
employee behavior. U.S. Cellular believes that its historical experience provides the best estimates of future pre-vesting
forfeitures and future expected life. The expected volatility assumption is based on the historical volatility of U.S.
Cellular’s common stock over a period commensurate with the expected life. The dividend yield assumption is zero
because U.S. Cellular has never paid a dividend, except a special cash dividend in June 2013, and has expressed its
intention to retain all future earnings in the business. The risk-free interest rate assumption is determined using the U.S.
Treasury Yield Curve Rate with a term length that approximates the expected life of the stock options.

The fair value of options is recognized as compensation cost using an accelerated attribution method over the requisite
service periods of the awards, which is generally the vesting period.

A summary of U.S. Cellular stock options outstanding (total and portion exercisable) and changes during 2018 is
presented in the table below:

Common Share Options

Outstanding at December 31, 2017 . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
(2,475,000 exercisable)
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2018 . . . . . . . . . . . .
(420,000 exercisable) . . . . . . . . . . . . . . . . . . . . .

Number of
Options

3,495,000

(2,318,000)
(19,000)
(352,000)

806,000

$
$
$
$
$

$
$

Weighted
Average
Exercise Price

Aggregate
Intrinsic Value
(in millions)

Weighted
Average
Remaining
Contractual Life
(in years)

41.10
40.79
39.45
43.12
47.29

43.10
42.39

$
$

7
4

6.0
5.7

The weighted average grant date fair value per share of the U.S. Cellular stock options granted in 2016 was $12.77. The
aggregate intrinsic value of U.S. Cellular stock options exercised in 2018, 2017 and 2016 was $19 million, $1 million and
$4 million, respectively. The aggregate intrinsic value at December 31, 2018, presented in the table above represents the
total pre-tax intrinsic value (the difference between U.S. Cellular’s closing stock price and the exercise price multiplied by
the number of in-the-money options) that would have been received by option holders had all options been exercised on
December 31, 2018.

Long-Term Incentive Plans – Restricted Stock Units

Restricted stock unit awards granted to key employees generally vest after three years. The restricted stock unit awards
currently outstanding were granted in 2016, 2017 and 2018 and will vest in 2019, 2020 and 2021, respectively.

U.S. Cellular estimates the fair value of restricted stock units based on the closing market price of U.S. Cellular shares
on the date of grant. The fair value is then recognized as compensation cost on a straight-line basis over the requisite
service periods of the awards, which is generally the vesting period.

67

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A summary of U.S. Cellular nonvested restricted stock units at December 31, 2018, and changes during the year then
ended is presented in the table below:

Common Restricted Stock Units

Nonvested at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average Grant
Date Fair Value

$
$
$
$

$

39.67
38.19
37.30
39.78

39.74

Number

1,483,000
559,000
(395,000)
(78,000)

1,569,000

The total fair value of restricted stock units that vested during 2018, 2017 and 2016 was $16 million, $11 million and
$15 million, respectively. The weighted average grant date fair value per share of the restricted stock units granted in
2018, 2017 and 2016 was $38.19, $38.04 and $43.32, respectively.

Long-Term Incentive Plans – Performance Share Awards (Performance Shares)

Beginning in 2017, U.S. Cellular granted performance shares, specifically performance stock units, to key employees.
The performance shares vest after three years. Each recipient may be entitled to shares of U.S. Cellular common stock
equal to 50% to 200% of a communicated target award depending on the achievement of predetermined performance-
based operating targets over the performance period, which is a one year period beginning on January 1 in the year of
grant to December 31 in the year of grant. The remaining time through the end of the vesting period is considered the
‘‘time-based period’’. Performance-based operating targets include Simple Free Cash Flow, Consolidated Total Operating
Revenues and Postpaid Handset Voluntary Defections. Subject to vesting during the time-based period, the performance
share award agreement provides that in no event shall the award be less than 50% of the target opportunity as of the
grant date. The performance shares awards currently outstanding that were granted in 2017 and 2018 and will vest in
2020 and 2021, respectively.

U.S. Cellular estimates the fair value of performance shares using U.S. Cellular’s closing stock price on the date of grant.
An estimate of the number of performance shares expected to vest based upon achieving the performance-based
operating targets is made and the aggregate fair value is expensed on a straight-line basis over the requisite service
period. Each reporting period, during the performance period, the estimate of the number of performance shares
expected to vest is reviewed and stock compensation expense is adjusted as appropriate to reflect the revised estimate
of the aggregate fair value of the performance shares expected to vest.

A summary of U.S. Cellular’s nonvested performance shares and changes during 2018 is presented in the table below:

Common Performance Shares

Nonvested at December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in units based on approved performance factors . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Grant Date
Fair Value

36.92
38.81
36.92
37.37

37.78

Number

342,000
357,000
111,000
(42,000)

768,000

$
$
$
$

$

No performance shares vested during 2018 or 2017. The weighted average grant date fair value per share of the
performance shares granted in 2018 and 2017 was $38.81 and $36.92, respectively.

Long-Term Incentive Plans – Deferred Compensation Stock Units

Certain U.S. Cellular employees may elect to defer receipt of all or a portion of their annual bonuses and to receive a
company matching contribution on the amount deferred. All bonus compensation that is deferred by employees electing
to participate is immediately vested and is deemed to be invested in U.S. Cellular Common Share stock units. The
amount of U.S. Cellular’s matching contribution depends on the portion of the annual bonus that is deferred. Participants
receive a 25% match for amounts deferred up to 50% of their total annual bonus and a 33% match for amounts that

68

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

exceed 50% of their total annual bonus; such matching contributions also are deemed to be invested in U.S. Cellular
Common Share stock units and vest over three years.

The total fair value of deferred compensation stock units that vested during 2018, 2017 and 2016 was less than
$1 million in each respective year. The weighted average grant date fair value per share of the deferred compensation
stock units granted in 2018, 2017 and 2016 was $40.72, $36.02 and $41.31, respectively. As of December 31, 2018,
there were 33,000 vested but unissued deferred compensation stock units valued at $2 million.

Compensation of Non-Employee Directors

U.S. Cellular issued 18,000, 15,000 and 13,000 Common Shares in 2018, 2017 and 2016, respectively, under its
Non-Employee Director compensation plan.

Stock-Based Compensation Expense

The following table summarizes stock-based compensation expense recognized during 2018, 2017 and 2016:

Year Ended December 31,

(Dollars in millions)

2018

2017

2016

Stock option awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock unit awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Performance share awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Awards under Non-Employee Director compensation plan . . . . . . . . . . . . . . . . . . . . . . .

$

Total stock-based compensation expense, before income taxes . . . . . . . . . . . . . . . . . . . .
Income tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total stock-based compensation expense, net of income taxes . . . . . . . . . . . . . . . . . . . .

$

2
21
13
1

37
(9)

28

$

$

6
19
4
1

30
(11)

$

19

$

11
14
–
1

26
(10)

16

The following table provides a summary of the classification of stock-based compensation expense included in the
Consolidated Statement of Operations for the years ended:

December 31,

(Dollars in millions)

2018

2017

2016

Selling, general and administrative expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
System operations expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

33
4

37

$

$

27
3

30

$

$

23
3

26

At December 31, 2018, unrecognized compensation cost for all U.S. Cellular stock-based compensation awards was
$33 million and is expected to be recognized over a weighted average period of 1.6 years.

U.S. Cellular’s tax benefits realized from the exercise of stock options and the vesting of other awards totaled $9 million
in 2018.

NOTE 17 SUPPLEMENTAL CASH FLOW DISCLOSURES
Following are supplemental cash flow disclosures regarding interest paid and income taxes paid.

Year Ended December 31,

2018

2017

2016

(Dollars in millions)
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes paid, net of refunds received . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

113
90

$

111
55

113
(11)

69

UNITED STATES CELLULAR CORPORATION NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Following are supplemental cash flow disclosures regarding transactions related to stock-based compensation awards.
In certain situations, U.S. Cellular withholds shares that are issuable upon the exercise of stock options or the vesting of
restricted shares to cover, and with a value equivalent to, the exercise price and/or the amount of taxes required to be
withheld from the stock award holder at the time of the exercise or vesting. U.S. Cellular then pays the amount of the
required tax withholdings to the taxing authorities in cash.

Year Ended December 31,

(Dollars in millions)

2018

2017

2016

Common Shares withheld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aggregate value of Common Shares withheld . . . . . . . . . . . . . . . . . . . . . . . .

1,549,800
73

$

$

144,755
6

$

308,010
13

Cash receipts upon exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . .
Cash disbursements for payment of taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .

29
(11)

5
(4)

Net cash receipts from exercise of stock options and vesting of other stock awards .

$

18

$

1

$

12
(6)

6

NOTE 18 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
The following persons are partners of Sidley Austin LLP, the principal law firm of U.S. Cellular and its subsidiaries:
Walter C.D. Carlson, a director of U.S. Cellular, a director and non-executive Chairman of the Board of Directors of TDS
and a trustee and beneficiary of a voting trust that controls TDS; William S. DeCarlo, the General Counsel of TDS and an
Assistant Secretary of TDS and certain subsidiaries of TDS; and Stephen P. Fitzell, the General Counsel of U.S. Cellular
and TDS Telecommunications LLC and an Assistant Secretary of U.S. Cellular and certain other subsidiaries of TDS.
Walter C.D. Carlson does not provide legal services to TDS, U.S. Cellular or their subsidiaries. U.S. Cellular and its
subsidiaries incurred legal costs from Sidley Austin LLP of $5 million, $7 million and $6 million in 2018, 2017 and 2016,
respectively.

U.S. Cellular is billed for all services it receives from TDS, pursuant to the terms of various agreements between it and
TDS. These billings are included in U.S. Cellular’s Selling, general and administrative expenses. Some of these
agreements were established at a time prior to U.S. Cellular’s initial public offering when TDS owned more than 90% of
U.S. Cellular’s outstanding capital stock and may not reflect terms that would be obtainable from an unrelated third party
through arms-length negotiations. Billings from TDS and certain of its subsidiaries to U.S. Cellular are based on
expenses specifically identified to U.S. Cellular and on allocations of common expenses. Such allocations are based on
the relationship of U.S. Cellular’s assets, employees, investment in property, plant and equipment and expenses relative
to all subsidiaries in the TDS consolidated group. Management believes the method TDS uses to allocate common
expenses is reasonable and that all expenses and costs applicable to U.S. Cellular are reflected in its financial
statements. Billings to U.S. Cellular from TDS totaled $86 million, $85 million and $94 million in 2018, 2017 and 2016,
respectively.

The Audit Committee of the Board of Directors of U.S. Cellular is responsible for the review and evaluation of all related-
party transactions as such term is defined by the rules of the New York Stock Exchange.

70

REPORTS OF MANAGEMENT

Management’s Responsibility for Financial Statements

Management of United States Cellular Corporation has the responsibility for preparing the accompanying consolidated
financial statements and for their integrity and objectivity. The statements were prepared in accordance with accounting
principles generally accepted in the United States of America and, in management’s opinion, were fairly presented. The
financial statements included amounts that were based on management’s best estimates and judgments. Management
also prepared the other information in the annual report and is responsible for its accuracy and consistency with the
financial statements.

PricewaterhouseCoopers LLP, an independent registered public accounting firm, has audited these consolidated financial
statements in accordance with the standards of the Public Company Accounting Oversight Board (United States) and
has expressed herein its unqualified opinion on these financial statements.

/s/ Kenneth R. Meyers

/s/ Steven T. Campbell

Kenneth R. Meyers
President and Chief Executive Officer
(principal executive officer)

/s/ Douglas W. Chambers

Douglas W. Chambers
Chief Accounting Officer
(principal accounting officer)

Steven T. Campbell
Executive Vice President — Finance, Chief Financial Officer
and Treasurer
(principal financial officer)

/s/ Jeffrey S. Hoersch

Jeffrey S. Hoersch
Vice President and Controller

71

REPORTS OF MANAGEMENT

Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as such
term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. U.S. Cellular’s internal control over financial
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with accounting principles generally accepted in
the United States of America (GAAP). U.S. Cellular’s internal control over financial reporting includes those policies and
procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the issuer; (ii) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that receipts and
expenditures of the issuer are being made only in accordance with authorizations of management and, where required,
the Board of Directors of the issuer; and (iii) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the issuer’s assets that could have a material effect on the interim or
annual consolidated financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

Under the supervision and with the participation of U.S. Cellular’s management, including its principal executive officer
and principal financial officer, U.S. Cellular conducted an evaluation of the effectiveness of its internal control over
financial reporting as of December 31, 2018, based on the criteria established in the 2013 version of Internal Control  —
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
Management has concluded that U.S. Cellular maintained effective internal control over financial reporting as of
December 31, 2018, based on criteria established in the 2013 version of Internal Control — Integrated Framework issued
by the COSO.

The effectiveness of U.S. Cellular’s internal control over financial reporting as of December 31, 2018, has been audited
by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in the firm’s report
included herein.

/s/ Kenneth R. Meyers

/s/ Steven T. Campbell

Kenneth R. Meyers
President and Chief Executive Officer
(principal executive officer)

/s/ Douglas W. Chambers

Douglas W. Chambers
Chief Accounting Officer
(principal accounting officer)

Steven T. Campbell
Executive Vice President — Finance, Chief Financial Officer
and Treasurer
(principal financial officer)

/s/ Jeffrey S. Hoersch

Jeffrey F. Hoersch
Vice President and Controller

72

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of United States Cellular Corporation:

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of United States Cellular Corporation and its
subsidiaries (‘‘the Company’’) as of December 31, 2018 and 2017, and the related consolidated statements of
operations, changes in equity, and cash flows for each of the three years in the period ended December 31, 2018,
including the related notes (collectively referred to as the ‘‘consolidated financial statements’’). We also have audited the
Company’s internal control over financial reporting as of December 31, 2018, based on criteria established in Internal
Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO).

In our opinion, based on our audits and the report of other auditors, the consolidated financial statements referred to
above present fairly, in all material respects, the financial position of the Company as of December 31, 2018 and 2017,
and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2018
in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the
Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2018,
based on criteria established in Internal Control — Integrated Framework (2013) issued by the COSO.

We did not audit the financial statements of Los Angeles SMSA Limited Partnership, a 5.5% equity investment of the
Company, which is reflected in the consolidated financial statements of the Company as an equity method investment of
$262,100,000 and $244,400,000 as of December 31, 2018 and 2017, respectively, and income from equity investments
of $76,900,000, $66,200,000 and $71,400,000 for each of the three years in the period ended December 31, 2018. The
financial statements of Los Angeles SMSA Limited Partnership were audited by other auditors whose report thereon has
been furnished to us, and our opinion on the financial statements expressed herein, insofar as it relates to the amounts
included for Los Angeles SMSA Limited Partnership, is based solely on the report of the other auditors.

Change in Accounting Principle

As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it accounts
for revenues from contracts with customers in 2018.

Basis for Opinions

The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal
control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting,
included in Management’s Report on Internal Control over Financial Reporting appearing under Item 9A. Our
responsibility is to express opinions on the Company’s consolidated financial statements and on the Company’s internal
control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company
Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company
in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and
Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of
material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was
maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of material
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used
and significant estimates made by management, as well as evaluating the overall presentation of the consolidated
financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design
and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such
other procedures as we considered necessary in the circumstances. We believe that our audits and the report of other
auditors provide a reasonable basis for our opinions.

73

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies
and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of
management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on
the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

/s/ PricewaterhouseCoopers LLP

Chicago, Illinois
February 22, 2019

We have served as the Company’s auditor since 2002.

74

UNITED STATES CELLULAR CORPORATION SELECTED CONSOLIDATED FINANCIAL DATA

Year Ended or at December 31,

20181

2017

2016

2015

2014

(Dollars and shares in millions, except per share amounts)
Statement of Operations data
Service revenues . . . . . . . . . . . . . . . . . . . . . . .
Equipment sales . . . . . . . . . . . . . . . . . . . . . . . .

$

Operating revenues . . . . . . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill
. . . . . . . . . . . . . .
(Gain) loss on sale of business and other exit costs,

net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on license sales and exchanges, net . . . .
Operating income (loss) . . . . . . . . . . . . . . . . . . .
Equity in earnings of unconsolidated entities . . . . . .
Income (loss) before income taxes . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to noncontrolling

interests, net of tax . . . . . . . . . . . . . . . . . . . . .

Net income (loss) attributable to U.S. Cellular

shareholders . . . . . . . . . . . . . . . . . . . . . . . . .

Basic earnings (loss) per share attributable to U.S.

Cellular shareholders . . . . . . . . . . . . . . . . . . . .

Diluted earnings (loss) per share attributable to U.S.

Cellular shareholders . . . . . . . . . . . . . . . . . . . .

Balance Sheet data
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net long-term debt, excluding current portion . . . . . .
Total U.S. Cellular shareholders’ equity . . . . . . . . . .

$

$

$

$

$

2,978
989

3,967
–

–
(18)
158
159
215
51
164

14

150

1.75

1.72

7,274
1,605
4,057

$

$

$

$

$

$

2,978
912

3,890
370

(1)
(22)
(304)
137
(272)
(287)
15

3

12

0.14

0.14

6,841
1,622
3,677

$

$

$

$

$

$

3,081
909

3,990
–

–
(19)
48
140
82
33
49

1

48

0.56

0.56

7,110
1,618
3,634

$

$

$

$

$

$

3,384
647

4,031
–

(114)
(147)
347
140
404
157
247

6

241

2.86

2.84

7,060
1,629
3,561

$

$

$

$

$

$

3,407
495

3,902
–

(33)
(113)
(134)
130
(59)
(12)
(47)

(4)

(43)

(0.51)

(0.51)

6,462
1,127
3,302

1 As of January 1, 2018, U.S. Cellular adopted ASU 2014-09 using a modified retrospective approach. Under this method, the new accounting standard is

applied only to the most recent period presented. As a result, 2018 amounts include the impacts of ASU 2014-09, but 2017 amounts remain as
previously reported. See Note 2 — Revenue Recognition for additional information.

75

UNITED STATES CELLULAR CORPORATION CONSOLIDATED QUARTERLY INFORMATION (UNAUDITED)

20181

March 31

June 30

September 30

December 31

Quarter Ended

(Dollars in millions, except per share amounts)
Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . .
(Gain) loss on asset disposals, net
. . . . . . . . . . . . . . . .
(Gain) loss on license sales and exchanges, net . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to U.S. Cellular shareholders . . . . .
Basic earnings per share attributable to U.S. Cellular

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted earnings per share attributable to U.S. Cellular

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017

(Dollars in millions, except per share amounts)

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on impairment of goodwill2 . . . . . . . . . . . . . . . . . .
(Gain) loss on asset disposals, net
. . . . . . . . . . . . . . . .
(Gain) loss on license sales and exchanges, net . . . . . . . .
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit)3
. . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to U.S. Cellular shareholders .
Basic earnings (loss) per share attributable to U.S. Cellular

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings (loss) per share attributable to U.S. Cellular
shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

$

$

942
1
(7)
65
22
55
45

0.52

0.52

March 31

936
–
4
(17)
54
33
28
26

0.31

0.31

$

$

$

$

$

$

$

$

974
1
(11)
56
18
52
49

0.57

0.56

$

$

$

$

1,001
3
–
34
14
37
36

0.42

0.41

$

$

$

$

1,051
5
–
3
(4)
21
21

0.24

0.23

Quarter Ended

June 30

September 30

December 31

963
–
5
(2)
5
–
12
12

0.14

0.14

$

$

$

$

963
370
5
–
(360)
(53)
(298)
(299)

(3.51)

(3.51)

$

$

$

$

1,029
–
4
(3)
(4)
(267)
273
273

3.21

3.18

Due to rounding, the sum of quarterly results may not equal the total for the year.

1 As of January 1, 2018, U.S. Cellular adopted ASU 2014-09 using a modified retrospective approach. Under this method, the new accounting standard is

applied only to the most recent period presented. As a result, 2018 amounts include the impacts of ASU 2014-09, but 2017 amounts remain as
previously reported. See Note 2 — Revenue Recognition for additional information.

2 See Note 7 — Intangible Assets for additional information on Loss on impairment of goodwill.

3

In December 2017, the Tax Act was enacted. The Tax Act reduced the federal income tax rate from 35% to 21%. See Note 5 — Income Taxes for
additional information.

76

UNITED STATES CELLULAR CORPORATION SHAREHOLDER INFORMATION

Stock and Dividend Information

U.S. Cellular’s Common Shares are listed on the New York Stock Exchange under the symbol ‘‘USM’’ and in the
newspapers as ‘‘US Cellu.’’ As of January 31, 2019, the last trading day of the month, U.S. Cellular’s Common Shares
were held by 237 record owners. All of the Series A Common Shares were held by TDS. No public trading market exists
for the Series A Common Shares. The Series A Common Shares are convertible on a share-for-share basis into
Common Shares.

U.S. Cellular has not paid any cash dividends in recent periods and currently intends to retain all earnings for use in U.S.
Cellular’s business.

Stock Performance Graph

The following chart provides a comparison of U.S. Cellular’s cumulative total return to shareholders (stock price
appreciation plus dividends) during the previous five years to the returns of the Standard & Poor’s 500 Composite Stock
Price Index and the Dow Jones U.S. Telecommunications Index.

United States Cellular Corporation

S&P 500 Index

Dow Jones U.S. Telecommunications Index

$250

$200

$150

$100

$50

$0

2013

2014

2015

2016

2017

28FEB201914465850
2018

Note: Cumulative total return assumes reinvestment of dividends.

U.S. Cellular (NYSE: USM) . . . . . . . . . . .
S&P 500 Index . . . . . . . . . . . . . . . . . .
Dow Jones U.S. Telecommunications Index .

$

2013

100
100
100

$

2014

95.24
113.69
102.39

$

2015

97.58
115.26
105.99

$

2016

104.54
129.05
131.38

$

2017

89.98
157.22
131.02

$

2018

124.27
150.33
122.20

The comparison above assumes $100.00 invested at the close of trading on the last trading day preceding the first day
of 2013, in U.S. Cellular Common Shares, S&P 500 Index and the Dow Jones U.S. Telecommunications Index.

77

UNITED STATES CELLULAR CORPORATION SHAREHOLDER INFORMATION

Investor relations

U.S. Cellular’s annual report, SEC filings and news releases are available to investors, securities analysts and other
members of the investment community. These reports are provided, without charge, upon request to our Investor
Relations department at the address below. Investors may also access these and other reports through the Investor
Relations portion of the U.S. Cellular website (www.uscellular.com).

Questions regarding lost, stolen or destroyed certificates, consolidation of accounts, transferring of shares and name or
address changes should be directed to:

Julie Mathews, IRC, Director – Investor Relations
Telephone and Data Systems, Inc.
30 North LaSalle Street, Suite 4000
Chicago, IL 60602
312.592.5341
julie.mathews@tdsinc.com

General inquiries by investors, securities analysts and other members of the investment community should be directed
to:

Jane W. McCahon, Senior Vice President – Corporate Relations and Corporate Secretary
Telephone and Data Systems, Inc.
30 North LaSalle Street, Suite 4000
Chicago, IL 60602
312.592.5379
jane.mccahon@tdsinc.com

Directors and executive officers
See ‘‘Election of Directors’’ and ‘‘Executive Officers’’ sections of the Proxy Statement issued in 2019 for the 2019 Annual
Meeting.

Principal counsel
Sidley Austin LLP, Chicago, Illinois

Transfer agent
Computershare Trust Company, N.A.
462 South 4th Street, Suite 1600
Louisville, KY 40202
312.360.5326

Independent registered public accounting firm
PricewaterhouseCoopers LLP

Visit U.S. Cellular’s website at www.uscellular.com

78

Leadership TeamBoard of DirectorsLeRoy T. Carlson, Jr. Chairman – U.S. Cellular President and Chief  Executive Officer – Telephone and Data Systems Chairman – Technology  Advisory GroupKenneth R. Meyers President and Chief  Executive Officer Steven T. Campbell Executive Vice President –   Finance, Chief Financial Officer and Treasurer Walter C. D. Carlson Chairman of the Board (non-executive) – Telephone and Data Systems Partner – Sidley Austin LLPJ. Samuel Crowley Former Chief Operating Officer – Gold’s Gym International Chairman – Audit Committee Member – Long-Term Incentive Compensation CommitteeRonald E. Daly Former President and Chief Executive Officer – Océ-USA Holding, Inc. Member – Long-Term Incentive Compensation Committee Member – Technology  Advisory GroupHarry J. Harczak, Jr. Former Executive Vice President – CDW Corporation Member – Audit CommitteeGregory P. Josefowicz Former President, Chairman and Chief Executive Officer – Borders Group Inc. Chairman – Long-Term Incentive Compensation Committee Member – Audit Committee Member – Technology  Advisory GroupPeter L. Sereda Senior Vice President – Finance –  Telephone and Data SystemsCecelia D. Stewart Former President of U.S. Consumer and Commercial Banking – Citigroup Inc. Member – Audit Committee Member – Long-Term Incentive Compensation Committee Member – Technology  Advisory GroupKurt B. Thaus Senior Vice President and  Chief  Information Officer –  Telephone and Data SystemsKenneth R. Meyers President and Chief  Executive OfficerSteven T. Campbell Executive Vice President -   Finance, Chief Financial Officer and TreasurerDeirdre C. Drake Executive Vice President and   Chief Human Resources Officer Jay M. Ellison Executive Vice President    and Chief Operating OfficerMichael S. Irizarry, Ph.D. Executive Vice President  and Chief Technology  Officer - Engineering and Information ServicesJohn C. Gockley Senior Vice President –  Legal and Regulatory AffairsKevin R. Lowell Senior Vice President – Information TechnologyEdward C. Perez Senior Vice President –  SalesJay G. Spenchian Senior Vice President –  MarketingJames R. Anetsberger Vice President Sales–   Business ChannelJeffrey W. Baenke Vice President –   Technology DevelopmentThomas P. Catani Vice President Sales –  Agent ChannelNancy E. Fratzke Vice President –  Customer ServiceJeffrey S. Hoersch Vice President and  ControllerEric H. Jagher Vice President Sales –  Corporate Owned RetailRobert R. Jakubek Vice President –  Engineering and Network OperationsGrant J. Leech Vice President –   Brand MarketingMarsha L. Lehr Vice President –  Multi-channel  Strategy and OperationsFrederick G. Lubeley Vice President – Strategy and PlanningCourtland M. Madock Vice President –   Marketing Jack R. Phipps Vice President – Enterprise Portfolio ManagementNarothum Saxena Vice President –   Advanced Technology and Systems PlanningCatherine M. Shackleford Vice President –  Supply Chain Grant B. Spellmeyer Vice President – Federal Affairs and Public PolicyStephen P. Fitzell  General Counsel and  Assistant Secretary1485_USC_Cover.indd33/21/192:34PMUnited States Cellular Corporation    8410 West Bryn Mawr Avenue Chicago, IL  60631     Phone: 773-399-8900      uscellular.com1485_USC_Cover.indd   43/21/19   2:34 PM