Veeva

VEEVA SYSTEMS INC.
ANNUAL REPORT 
& PROXY STATEMENT


NOTICE OF 2024 ANNUAL MEETING OF
SHAREHOLDERS
WHAT: 2024 Annual Meeting of Shareholders. We are furnishing this Proxy Statement in connection with
the solicitation of proxies by the Board of Directors (the ‘‘Board’’) of Veeva Systems Inc., a public benefit
corporation under the laws of the State of Delaware, for use at the 2024 Annual Meeting of Shareholders (the
‘‘Annual Meeting’’) described here. This chart shows the items up for a vote at the Annual Meeting, how votes
will be counted, and how management recommends you vote on each item.
Proposal
More
Information
Board
Recommendation
Broker
Non-Votes
Abstentions
Votes Required
for Approval
One
To elect the directors listed in
Proposal One to serve as
directors until the annual meeting
to be held in 2025 or until their
successors are duly elected and
qualified.
Page 1
FOR
Will have no
effect on the
outcome
Will have no
effect on the
outcome
Majority of the
votes duly cast,
with respect to
each nominee;
votes ‘‘for’’
exceed votes
‘‘against’’
Two
To ratify the appointment of
KPMG LLP as our independent
registered public accounting firm
for the fiscal year ending
January 31, 2025.
Page 39
FOR
Will have no
effect on the
outcome
Will have no
effect on the
outcome
Majority of the
votes duly cast;
votes ‘‘for’’
exceed votes
‘‘against’’
Three
To approve an amendment and
restatement of our Certificate of
Incorporation to reflect the
Delaware law provisions
regarding officer exculpation.
Page 40
FOR
Will count
AGAINST
Will count
AGAINST
Majority in voting
power of our
outstanding
capital stock
Four
To hold an advisory (non-binding)
vote to approve named executive
officer compensation.
Page 61
FOR
Will have no
effect on the
outcome
Will have no
effect on the
outcome
Majority of the
votes duly cast;
votes ‘‘for’’
exceed votes
‘‘against’’
WHEN: Wednesday, June 12, 2024, 9:00 a.m. Pacific Time
WHERE: The Annual Meeting will be held virtually at www.virtualshareholdermeeting.com/VEEV2024, where
you will be able to listen to the meeting live, submit questions, and vote online.
WHO CAN VOTE: You can vote if you were a shareholder of record as of the close of business on April 15,
2024 (the ‘‘Record Date’’).
HOW CAN I VOTE:
Shareholders of record can vote in any of these ways:
•
Internet: www.proxyvote.com until 11:59 p.m. Eastern Time on Tuesday, June 11, 2024;
•
Telephone: 1-800-690-6903 until 11:59 p.m. Eastern Time on Tuesday, June 11, 2024;
•
Mail: Sign, date, and mail your proxy card (if you return your signed proxy card to us before the
Annual Meeting, we will vote your shares as you instruct); or
•
Directly at the virtual Annual Meeting: Visit www.virtualshareholdermeeting.com/VEEV2024 and
enter your 16-digit control number.
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement

Beneficial Owners of Shares Held in Street Name
•
Please refer to the voting instructions provided to you by your broker, trustee, or other nominee
that holds your shares.
Adjournments and Postponements
Any action on the items of business described above may be considered at the virtualAnnual Meeting or at any
time and date to which the Annual Meeting may be properly adjourned or postponed.
Voting
Your vote is very important. We encourage you to read the Proxy Statement and vote your shares over the
Internet, by telephone, or by mail. Voting your shares in advance will not prevent you from participating in the
Annual Meeting virtually, revoking your earlier submitted proxy, or voting your shares during the virtual Annual
Meeting. For specific instructions on how to vote your shares, please see ‘‘Frequently Asked Questions and
Answers’’ in the Proxy Statement.
On or about April 29, 2024, a Notice of Internet Availability of Proxy Materials (the ‘‘Notice’’) has been mailed
to shareholders of record as of the Record Date. The Notice contains instructions on how to access our Proxy
Statement and our Annual Report for the fiscal year ended January 31, 2024 (together, the ‘‘proxy materials’’).
The Notice also provides instructions on how to vote and includes instructions on how to receive a paper copy
of proxy materials by mail. The proxy materials can be accessed directly at the following Internet address:
www.proxyvote.com.
As used in this Proxy Statement, the terms ‘‘Veeva,’’ ‘‘the Company,’’ ‘‘we,’’ ‘‘us,’’ and ‘‘our’’ mean Veeva
Systems Inc. and its subsidiaries unless the context indicates otherwise.
By Order of the Board of Directors,
Josh Faddis
SVP, General Counsel and Corporate Secretary
April 29, 2024
An Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of
Shareholders to be held on June 12, 2024: The Notice, Proxy Statement, and 2024 Annual Report is
available to shareholders at www.proxyvote.com.
Veeva Systems Inc. | 2024 Proxy Statement

TABLE OF CONTENTS
Page
PROPOSAL ONE: ELECTION OF DIRECTORS
1
GOVERNANCE LEADERSHIP
1
WHO WE ARE
1
Board Nominees
2
HOW WE ARE SELECTED, ELECTED, AND EVALUATED
13
Considerations in Evaluating Director Nominees and Board Diversity
13
Board and Committee Evaluations
13
Director On-Boarding and Continuing Education
13
Shareholder Recommendations for Nominations to the Board; Proxy Access
14
HOW WE ARE ORGANIZED
15
Board Leadership Structure
15
Director Independence
15
Board Committees
15
Compensation Committee Interlocks and Insider Participation
18
HOW WE GOVERN AND ARE GOVERNED
19
Overview of Our Corporate Governance Program and Recent Actions
19
Board and Committee Meeting Attendance
20
Corporate Governance Policies
20
Board Oversight of Risk
20
Board’s Role in Human Capital Management
21
Overboarding
21
Certain Relationships and Related Party Transactions
22
HOW WE ARE PAID
24
Non-Employee Director Compensation Plan
24
Director Compensation
25
Stock Ownership Guidelines
25
HOW YOU CAN COMMUNICATE WITH US
26
OUR COMPANY
27
Overview
27
Our Executive Officers
27
Our Unique Employment Practices
28
Our Workforce Diversity
30
Our Approach to Environmental Sustainability
30
Our Approach to Internal Audit
31
Our Security and Privacy Programs
31
Audit Committee Report
32
OUR PUBLIC BENEFIT CORPORATION REPORT
33
PROPOSAL TWO: RATIFICATION OF THE APPOINTMENT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM
39
PROPOSAL THREE: APPROVAL OF AN AMENDMENT AND RESTATEMENT OF OUR
CERTIFICATE OF INCORPORATION TO REFLECT DELAWARE LAW PROVISIONS
REGARDING OFFICER EXCULPATION
40
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
i

Page
OUR PAY
42
Compensation Discussion and Analysis
42
Executive Summary
42
Executive Compensation Philosophy, Objectives, and Components
43
Role of Compensation Committee, Management, and Compensation Consultant
43
Peer Group and Competitive Data
44
Principal Elements of Compensation
45
Other Compensation Information and Policies
47
Tax and Accounting Considerations
49
Compensation Committee Report
49
Summary Compensation Table
50
Fiscal 2024 Grants of Plan-Based Awards
51
Outstanding Equity Awards at Fiscal 2024 Year-End
52
Fiscal 2024 Option Exercises and Stock Vested
54
Fiscal 2024 Potential Payments Upon Termination or Change in Control
54
CEO Pay Ratio
54
Pay Versus Performance
56
Equity Compensation Plan Information
60
PROPOSAL FOUR: ADVISORY (NON-BINDING) VOTE ON NAMED EXECUTIVE OFFICER
COMPENSATION
61
OUR SHAREHOLDERS
62
Security Ownership of Certain Beneficial Owners and Management
62
OUR MEETING
64
Frequently Asked Questions and Answers
64
Additional Information
71
APPENDIX A
A-1
ii
Veeva Systems Inc. | 2024 Proxy Statement

PROPOSAL ONE: ELECTION OF DIRECTORS
GOVERNANCE LEADERSHIP
We, the members of the Veeva Systems Inc. Board of Directors, open this Proxy Statement by asking for your
voting support. We provide information in this section describing who we are; how we are selected, elected,
and evaluated; how we are organized; how we govern and are governed; how we are paid; and how you can
communicate with us. First, we want to summarize a few recent and unique leadership actions that we believe
set us apart.
On February 1, 2021, after overwhelming approval by our voting shareholders, we became the first public
company to transition from a traditional Delaware corporation to a Public Benefit Corporation (‘‘PBC’’). A PBC
is a for-profit company that has adopted a public benefit purpose intended to provide benefits beyond just
shareholder financial returns. Our PBC purpose is ‘‘to provide products and services that are intended to help
make the industries we serve more productive, and to create high-quality employment opportunities in the
communities in which we operate.’’ As a PBC, our directors have a fiduciary duty to balance the financial
interests of shareholders, the best interests of other stakeholders materially affected by our conduct, and the
pursuit of our PBC purpose. We believe that operating as a PBC (i) reflects our longstanding core values—Do
the Right Thing, Customer Success, Employee Success, and Speed, (ii) helps us maintain alignment with the
principal industry we serve—life sciences—and its broad goal to improve health and extend lives, and
(iii) enhances our relationships with employees and job candidates. We believe that these benefits, among
others, are an essential part of our effort to create long-term, sustainable value for shareholders and, if done
well, a societal benefit. Our annual PBC report is included herein at ‘‘Our Public Benefit Corporation Report.’’
In 2021, we declassified our board structure and adopted a proxy access provision and a process for
shareholders to call special meetings. In 2022, we expanded the diversity of our Board and formed a board
committee specifically tasked with oversight of cybersecurity risk. In 2023, we converted to a single-class
voting structure. We believe these actions and others position us as a governance leader across many fronts.
WHO WE ARE
Our Board may establish the authorized number of directors from time to time by resolution, and ten
directors are currently authorized. A director serves in office until his or her respective successor is duly
elected and qualified or until his or her earlier death, resignation, or removal. Our amended and restated
certificate of incorporation (‘‘Certificate of Incorporation’’) and amended and restated bylaws (‘‘Bylaws’’)
that are currently in effect authorize only our Board to fill vacancies on our Board until the next annual
meeting of shareholders.
Upon the recommendation of the Nominating and Governance Committee, the Board has nominated ten
individuals to be elected at the Annual Meeting. As of the date of this Proxy Statement, each of Mark Carges,
Mary Lynne Hedley, Priscilla Hung, Tina Hunt, Marshall Mohr, Gordon Ritter, Paul Sekhri, and Matthew J.
Wallach qualifies as independent in accordance with the New York Stock Exchange (‘‘NYSE’’) listing
standards. All of the nominees are presently directors of Veeva and have consented to being named in this
Proxy Statement and to serving as directors if elected. You cannot vote for a greater number of persons than
the ten director candidates.
Our Board unanimously recommends a vote ‘‘FOR’’ each of its nominees for director.
Required Vote
With respect to each nominee, election requires the affirmative vote of a majority of the votes duly cast,
i.e., votes ‘‘for’’ exceed votes ‘‘against.’’
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
1

WHO WE ARE
Board Nominees
Our Board reflects a diversity of experience and perspectives and has an appropriate balance of members who
have supported Veeva from its beginning and who have joined more recently. The following charts provide
information concerning our Board nominees as of April 29, 2024.
Average Director
Age
Average Director
Tenure
Board Diversity in
Gender
Board Diversity in
Underrepresented
Communities
60 years
6.8 years
30%
30%
Board Skill
Cabral
Carges
Gassner
Hedley
Hung
Hunt
Mohr
Ritter
Sekhri
Wallach
Technical software
expertise(1)
X
X
X
X
X
Life sciences
operational expertise(2)
X
X
X
Veeva-specific
operational expertise(3)
X
X
X
Business executive
expertise(4)
X
X
X
X
X
X
X
International (non-US)
business operational
expertise(5)
X
X
X
X
X
Business development
expertise(6)
X
X
X
X
X
X
X
X
X
X
Financial expertise(7)
X
X
Public company board
experience(8)
X
X
X
X
X
X
X
Governance, risk, and
compliance expertise(9)
X
X
X
X
X
X
X
Cybersecurity
expertise(10)
X
X
X
X
Years on Board
1
6
16
4
1
1
1
15
9
3
Age
56
62
59
61
57
56
68
59
66
51
Gender
M
M
M
F
F
F
M
M
M
M
Self-identify as member
of an underrepresented
community(11)
N
N
Not Specified
N
Y
Y
N
N
Y
N
(1)
Technical product expertise in the software industry, including expertise in product design/management, product development,
or product operations.
(2)
Experience leading the research and development or commercial (sales/marketing) functions of a life sciences company.
(3)
Deep knowledge of and operational experience with Veeva’s business; deep knowledge of Veeva’s customers.
(4)
Experience as CEO or other senior executive in a non-financial role at another public company.
(5)
Lead executive or supervisor of the lead executive for a significant business or business unit outside the United States.
(6)
Experience founding or growing new businesses; experience in venture capital, capital markets, or acquisitions.
(7)
Deep experience with financial statements and accounting; Audit Committee financial expert.
(8)
Experience as a director of another public company.
(9)
Operational responsibility or board oversight of governance, risk, ESG, or compliance at another public company.
(10) Knowledge of and executive or board experience identifying and managing information security risks.
(11) The term ‘‘underrepresented community,’’ as used herein, means Black, African American, North African, Middle Eastern,
Hispanic, Latino, Asian, Pacific Islander, Native American, Native Hawaiian, Alaska Native, or LGBTQ.
2
Veeva Systems Inc. | 2024 Proxy Statement

Who We Are
We next describe individual biographical and qualification information about each nominee. There are no
family relationships among any of our directors or executive officers.
Tim Cabral
Age: 56
Director since 2022
Committees
Transaction(Chair)
Qualifications
•
Deep knowledge of Veeva as former Chief Financial Officer
•
Experience as an executive and business leader in the life sciences
and technology industries
•
Public company board expertise and financial expertise
Career Experience
•
2024: Interim Chief Financial Officer, Veeva Systems Inc.
•
2010–2020: Chief Financial Officer, Veeva Systems Inc.
•
1994–2010: Various leadership and executive roles, including VP of
Finance at PeopleSoft, Inc., a provider of enterprise application
software acquired by Oracle Corporation in 2005, and Senior Finance
Manager at Chiron Corp., a biotech company acquired by Novartis in
2006
Selected Board Experience
•
Doximity Inc. (2020–present) (Public)
•
ServiceTitan, Inc. (2020–present)
•
SingleStore, Inc. (2021–present)
Education
•
Bachelor of Science, Finance, Santa Clara University
•
Master of Business Administration, Santa Clara University, Leavey
School of Business
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
3

Who We Are
Mark Carges
Age: 62
Director since 2017
Independent Director
Committees
Compensation
Cybersecurity (Chair)
Transaction
Qualifications
•
Enterprise and internet software expertise
•
Senior technology leadership
•
Information and cybersecurity experience
Career Experience
•
2017–present: Senior Advisor, Generation Investment Management,
an investment management firm focused on sustainable companies
•
2008–2014: Various executive roles, including most recently Chief
Technology Officer, at eBay Inc., an e-commerce company
•
1996–2008: Various senior technology leadership roles, including
most recently EVP, Products and General Manager of the Business
Interaction Division, at BEA Systems, Inc., a provider of enterprise
application infrastructure software, acquired by Oracle Corporation in
2008
Selected Board Experience
•
Splunk Inc. (2014–2024) (Public), acquired by Cisco Systems Inc. in 2024
•
Capture One A/S (2019–present)
•
Phase One A/S (2019–present)
•
Magnet Systems, Inc. (2012-2023)
•
SteelSeries, Inc. (2020–2022), acquired by GN Store Nord A/S in 2022
Education
•
Bachelor of Arts, Computer Science, University of California at Berkeley
•
Master of Science, Computer Science, New York University
4
Veeva Systems Inc. | 2024 Proxy Statement

Who We Are
Peter P. Gassner
Age: 59
Director since 2007
Committees
Transaction
Qualifications
•
Deep knowledge of Veeva as co-founder and Chief Executive Officer
•
Software and platform technologist
•
Expertise within the software industry
Career Experience
•
2007–present: Co-founder and Chief Executive Officer, Veeva
Systems Inc.
•
2003–2005: Senior Vice President of Technology, salesforce.com,
inc., a provider of enterprise cloud computing solutions
•
1995–2003: Chief Architect and General Manager, PeopleSoft, a
provider of enterprise application software
•
1989–1994:
Staff
Developer,
International
Business
Machines
Corporation, a multinational technology company and computer
manufacturer
Selected Board Experience
•
Zoom Video Communications, Inc. (2015–present) (Public)
•
Guidewire Software, Inc. (2015–2019) (Public)
Education
•
Bachelor of Science, Computer Science, Oregon State University
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
5

Who We Are
Mary Lynne Hedley
Age: 61
Director since 2019
Independent Director
Committees
Nominating and
Governance (Chair)
Qualifications
•
Founder of multiple life sciences companies
•
Scientist and executive with extensive experience in the discovery and
development of new medicines, including the clinical trial process
Career Experience
•
2023–present: Venture Partner, Third Rock Ventures, a healthcare
venture firm
•
2021–present: Senior Scientific Fellow and strategic advisor, Broad
Institute of MIT and Harvard, a biomedical research organization
•
2010–2020: Co-founder, President, and Chief Operating Officer of
TESARO,
Inc.,
an
oncology-focused
pharmaceutical
company
acquired by GlaxoSmithKline plc in 2019
•
2009–2010: EVP of Operations and Chief Scientific Officer, Abraxis
BioScience, Inc., a biotechnology company acquired by Celgene
Corporation in 2010
•
2008–2009: EVP, Eisai Corporation of North America, a global
pharmaceutical company
•
2004–2008: EVP and Chief Scientific Officer, MGI PHARMA, Inc., an
oncology focused biopharmaceutical company acquired by Eisai Co.
Ltd. in 2008
•
1996–2004: Co-founder, President, and Chief Executive Officer of
ZYCOS, Inc., a biotechnology company acquired by MGI PHARMA,
Inc. in 2004
Selected Board Experience
•
Eli Lilly and Company (2022–present) (Public)
•
Centessa Pharmaceuticals plc (2021–present) (Public)
•
Millendo Therapeutics, Inc. (2017–2021) (Public)
•
TESARO, Inc. (2010–2019) (Public)
•
bluebird bio, Inc. (2017–2019) (Public)
•
Receptos, Inc. (2014–2015) (Public), acquired by Celgene Corp.
in 2015
•
Helsinn Healthcare SA (2021–2023)
Education
•
Bachelor of Science, Microbiology, Purdue University
•
Doctor of Philosophy, Immunology, University of Texas, Southwestern
Medical Center
•
Two postdoctoral fellowships, Harvard University
6
Veeva Systems Inc. | 2024 Proxy Statement

Who We Are
Priscilla Hung
Age: 57
Director since 2022
Independent Director
Committees
Audit
Qualifications
•
Leadership experience within the software industry
•
Business development expertise
•
Public company board expertise
Career Experience
•
2005–present: various leadership and executive roles, including
Senior Advisor since January 2024, President and Chief Operating
Officer from 2017 to 2023, and Chief Administrative Officer and SVP,
Corporate Development from 2014 to 2017 at Guidewire Software,
Inc., a provider of cloud-based software for the P&C insurance
industry
•
2000–2005: various leadership roles, including Director of Operations,
Supplier Network Business Unit, and Director, Global Alliances at
Ariba Technologies Inc., a software company, acquired by the German
software developer SAP SE in 2012
•
1996–2000: various leadership roles, including Global OEM Channel
Manager of the Midrange Products Division at Sun Microsystems, Inc.,
a manufacturer of computer workstations, servers, and software,
acquired by Oracle Corporation in 2010
•
1989–1996: various leadership roles, including Channel Manager of
the Minicomputer Products Division at Oracle Corporation
Selected Board Experience*
•
Waystar Holding Corp. (2024–present)
•
Ethos Technologies Inc. (2020–present)
•
Vonage
Holdings
Corp.
(2019–2022)
(Public),
acquired
by
Telefonaktiebolaget LM Ericsson in 2022
Education
•
Masters of Engineering in Operations Research and Industrial
Engineering, Cornell University
•
Bachelor of Arts, Computer Science, Mills College
*
Ms. Hung was nominated for election to the board of directors of Xerox Holdings Corporation at its 2024 annual meeting of
shareholders to be held on May 22, 2024, as disclosed in the company's proxy statement filed with the Securities and Exchange
Commission on April 11, 2024.
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
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Who We Are
Tina Hunt
Age: 56
Director since 2022
Independent Director
Committees
Audit
Qualifications
•
Business and operations executive experience within the software
and life sciences industries
•
Global and enterprise leadership expertise
•
Life sciences R&D, ESG, and cybersecurity expertise
Career Experience
•
2006–present: various leadership and executive roles, including EVP,
Strategy, Sector Development and Global Operations since 2023, and
EVP, General Manager, Point of Care Diagnostics and Worldwide
Operations from 2020 to 2022 at IDEXX Laboratories, Inc., a global
leader in veterinary diagnostics and pet healthcare innovation
•
1996–2006: various leadership and executive roles, including VP at
Woodard & Curran Inc., a consulting firm focused on water and
environmental projects
•
1989–1990: Sales Executive, Hindustan Computers, an Indian
multinational
information
technology
services
and
consulting
company
Education
•
Bachelor of Engineering, Civil Engineering, Panjab Engineering
College
•
Master of Science, Environmental Engineering, Purdue University
•
Doctor of Philosophy, Environmental Engineering, Purdue University
•
Master of Business Administration, University of Southern Maine
8
Veeva Systems Inc. | 2024 Proxy Statement

Who We Are
Marshall Mohr
Age: 68
Director since 2022
Independent Director
Financial Expert
Committees
Audit (Chair)
Cybersecurity
Transaction
Qualifications
•
Leadership experience within the healthcare, technology and financial
services industries
•
Public company board expertise
•
Financial expertise
Career Experience
•
2006–present: various leadership and executive roles, including EVP,
Global Business Services since 2021, and EVP and Chief Financial
Officer from 2006 to 2021 at Intuitive Surgical Inc., a provider of
surgical robotics
•
2003–2006: VP and Chief Financial Officer, Adaptec, Inc., a computer
storage company
•
1981–2003: Managing Partner of the West Region Technology Industry
Group, PricewaterhouseCoopers LLP, a provider of accounting, audit,
and tax advisory services
Selected Board Experience
•
Pacific Biosciences of California, Inc. (2012–present) (Public)
•
Atheros Communications, Inc. (2003–2011) (Public), acquired by
Qualcomm, Inc. in 2011
•
Plantronics, Inc. (2005–2022), acquired by HP Inc. in 2022
Education
•
Bachelor of Business Administration, Accounting and Finance, Western
Michigan University
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
9

Who We Are
Gordon Ritter
Age: 59
Director since 2008
Chair of the Board
Independent Director
Committees
Compensation (Chair)
Transaction
Qualifications
•
Business experience in the software and web services industries
•
Expertise in venture capital, including as an investor and director for
numerous private companies
•
Deep knowledge of Veeva as an early investor
Career Experience
•
2002–present: General Partner, Emergence Capital Partners, a
venture capital firm founded by Mr. Ritter
•
2000–2001: Co-founder and Chief Executive Officer, Software As
Service, Inc., a web services platform company
•
1999–2000: Vice President, Global Small Business division, IBM
•
1995–1999: Co-founder and President, Whistle Communications, Inc.,
an internet appliance and services platform acquired by IBM in 1999
•
1990–1995: Co-founder and President, Tribe, Inc., a networking
infrastructure company
•
1986–1990: Vice President of Capital Markets, Credit Suisse First Boston
Inc., an investment bank
Selected Board Experience
•
Serves on the boards of directors of numerous private technology
companies
Education
•
Bachelor of Arts, Economics, Princeton University
10
Veeva Systems Inc. | 2024 Proxy Statement

Who We Are
Paul Sekhri
Age: 66
Director since 2014
Independent Director
Committees
Nominating and
Governance
Qualifications
•
Executive, board member, and investor experience in the life sciences
industry
•
Leadership experience and technical knowledge of life science
companies
•
Public company board expertise
Career Experience
•
2022–present: President and Chief Executive Officer, vTv Therapeutics
Inc., a clinical stage biopharmaceutical company
•
2019–2022: President and Chief Executive Officer, eGenesis, Inc., a
biotechnology company focused on transplantation
•
2015–2019: President and Chief Executive Officer, Lycera Corp., a
biopharmaceutical company focused on autoimmune diseases
•
2016–2017: Operating Partner, Highline Therapeutics, a biotech
incubator launched by Versant Ventures
•
2014–2015: SVP, Integrated Care at Sanofi S.A., a multinational
pharmaceutical company
•
2013–2014: Group EVP, Global Business Development and Chief
Strategy
Officer, Teva
Pharmaceutical
Industries,
Ltd.,
a
global
pharmaceuticals company
•
2009–2013: Operating Partner and Head, Biotech Ops Group at TPG
Biotech, part of the global private investment firm TPG Capital
•
2004–2009:
President
and
Chief
Executive
Officer,
Cerimon
Pharmaceuticals, Inc., a pharmaceutical company
Selected Board Experience*
•
vTv Therapeutics Inc. (2022–present) (Public)
•
Longboard Pharmaceuticals, Inc. (2020–present) (Public)
•
Compugen Ltd. (2017–present) (Public)
•
Axcella Health Inc. (2022–2023) (Public)
•
Ipsen S.A. (2018–2023) (Public)
•
Pharming Group N.V. (2015–2023) (Public)
•
BiomX, Inc. (2020–2022) (Public)
•
Alpine Immune Sciences, Inc. (2017–2020) (Public)
•
AdhereTech, Inc. (2024–present)
•
Oryn Therapeutics (2022–2023)
•
Spring Discovery, Inc. (2021–present)
•
eGenesis, Inc. (2019–present)
Education
•
Bachelor of Science, Zoology, University of Maryland
•
Post-graduate studies, clinical anatomy and neuroscience, University of
Maryland, School of Medicine
*
Mr. Sekhri’s board experiences contribute to his expertise in and insights into the life sciences industry, particularly the emerging
biotech sector, which is a key market for Veeva. Although Mr. Sekhri’s outside board positions exceed our overboarding policy,
the Board, in light of Mr. Sekhri’s unique background and significant contribution to Board dialog on matters of critical importance
to Veeva’s business, has determined to waive the policy and recommend him for re-election. See ‘‘How We Govern and Are
Governed—Overboarding.’’
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
11

Who We Are
Matthew J. Wallach
Age: 51
Director since 2020
Independent Director
Committees
Nominating and
Governance
Qualifications
•
Deep knowledge of Veeva as co-founder and former president
•
Experience as an executive and business leader in the life sciences
technology industry
Career Experience
•
2007–2019: Co-founder and President, Veeva Systems Inc.
•
2005–2007: Chief Marketing Officer, Health Market Science, Inc., a
supplier of healthcare data solutions
•
2004:
Vice
President
of
Marketing
and
Product
Management,
IntelliChem, Inc., a provider of scientific content management solutions
•
1998–2003: General Manager, Pharmaceuticals & Biotechnology
division, Siebel Systems, Inc., a customer relationship management
software company
Selected Board Experience
•
HealthVerity, Inc. (2016–present)
Education
•
Bachelor of Arts, Economics, Yale University
•
Master of Business Administration, Harvard Business School
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Veeva Systems Inc. | 2024 Proxy Statement

HOW WE ARE SELECTED, ELECTED, AND EVALUATED
Considerations in Evaluating Director Nominees and Board Diversity
Our Nominating and Governance Committee reviews on at least an annual basis, the composition of the
Board, including character, judgment, diversity, independence, expertise, corporate experience, length of
service, and other commitments. Our Nominating and Governance Committee considers all aspects of
each candidate’s qualifications and skills in the context of the needs of Veeva with a view toward creating
a Board with diversity of thought, experience, expertise, and perspectives, including diversity with respect
to gender and underrepresented community status. We have taken this aim seriously and we believe we
have been successful in establishing a Board that includes diversity across a number of key fronts,
including gender and underrepresented community status. When evaluating candidates for nomination as
new directors, we value and consider the diversity traits of such candidates, but we do not require any
particular diversity traits for a candidate or slate of candidates to be considered for nomination. We
consider director candidates identified by third-party search firms as well as through recommendations by
existing directors and officers.
Board and Committee Evaluations
Pursuant to its charter, which can be found on the Investors portion of our website at ir.veeva.com, the
Nominating and Governance Committee oversees the self-evaluation of the Board, and since 2015, we have
engaged a third party to conduct interviews with each director regarding, among other things, Board and Board
committee membership, structure, performance, and areas for improvement. The purpose of the evaluation is
to assess the Board as a whole, and we believe that this process allows Board members to:
•
Gain a better understanding of what it means to be an effective Board, including identifying
strategies to enhance Board performance;
•
Evaluate overall Board composition;
•
Assess Board and committee roles and responsibilities;
•
Provide anonymous feedback on peers;
•
Clarify the expectations that directors have of themselves and of each other;
•
Foster effective communications among directors and between the Board and management;
•
Identify and discuss areas for potential improvement; and
•
Identify Board goals and objectives for the coming year.
Following the interviews, the results are discussed with the Nominating and Governance Committee, the
Chair of the Board, and, where relevant, with management, and presented to and discussed with the full
Board during an executive session. Where appropriate, further action is taken consistent with these Board
discussions.
Director On-Boarding and Continuing Education
Upon joining our Board, directors are provided with an orientation about us, which includes introductions
to members of our senior management and information about our visions and values, operations,
performance, strategic plans, and corporate governance practices (including our PBC purpose and our
fiduciary duty to balance the financial interests of shareholders, the best interests of other stakeholders
materially affected by our conduct, and the pursuit of our PBC purpose).
Our Board believes that our shareholders are best served by a Board comprised of individuals who are up
to date on corporate governance and other matters relevant to board service. To encourage those efforts,
our Board has adopted a Directors Continuing Education Policy (the ‘‘Director Education Policy’’) that
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How We Are Selected, Elected, and Evaluated
encourages all directors to pursue ongoing education and development on topics that they deem relevant
given their individual backgrounds and committee assignments on our Board. Our directors are
encouraged and provided with opportunities to attend educational sessions on subjects that would assist
them in discharging their duties. Pursuant to the Director Education Policy, we will reimburse directors up
to $12,000 each fiscal year to pursue education and development. In addition and in order to facilitate
ongoing education, our management provides to our directors on a periodic basis pertinent articles and
information relating to our business, our competitors, and corporate governance and regulatory issues.
Shareholder Recommendations for Nominations to the Board; Proxy
Access
Our Nominating and Governance Committee has adopted Policies and Procedures for Director
Candidates. Shareholder recommendations for candidates to our Board must be received by
December 31 of the year prior to the year in which the recommended candidates will be considered for
nomination; must be directed in writing to our principal executive offices, Attention: Corporate Secretary;
and must include the candidate’s name, home and business contact information, detailed biographical
data and qualifications, information regarding any relationships between us and the candidate within the
last three years, and evidence of the recommending person’s ownership of our capital stock. Such
recommendations must also include a statement from the recommending shareholder in support of the
candidate, particularly within the context of the criteria for membership on the Board, including issues of
character, judgment, diversity, age, independence, expertise, corporate experience, other commitments
and the like, personal references, and an indication of the candidate’s willingness to serve and fulfill the
duties of a director of Veeva as a PBC.
In addition, in 2021, we adopted ‘‘proxy access,’’ whereby a shareholder (or a group of up to
20 shareholders) that has held at least 3% of the voting power of our capital stock for three years or more
may nominate candidates for up to the greater of (i) two or (ii) 20% of the available director seats and have
those nominees included in our proxy materials, provided that the shareholder and nominees satisfy the
requirements specified in our Bylaws. Any shareholder who intends to use these procedures to nominate
a candidate for election to the Board for inclusion in our proxy statement for the 2025 annual meeting of
shareholders must satisfy the requirements specified in our Bylaws and must provide notice to our
Corporate Secretary, which generally must be received not less than 90 days nor more than 120 days prior
to the first anniversary of the preceding year’s annual meeting. The notice of proxy access must include
information specified in our Bylaws, including information concerning the nominee and information about
the shareholder’s ownership of and agreements related to our stock.
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HOW WE ARE ORGANIZED
Board Leadership Structure
Pursuant to our Corporate Governance Guidelines, our Board may separate or combine the roles of the
Chair of the Board and CEO when and if it deems it advisable and in our best interests and in the best
interests of our shareholders to do so. We currently separate the roles of Chair and CEO. Our Board is
currently chaired by Mr. Ritter. Separating the roles of CEO and Chair allows our CEO to focus on our
day-to-day business while allowing the Chair to lead our Board in its fundamental role of providing
independent advice to, and oversight of, management. Our Board believes that having an independent
director serve as Chair is the appropriate leadership structure for us at this time, and the Board will
periodically consider the Board’s leadership structure. Mr. Ritter, as our Chair, presides over separate
regularly scheduled executive session meetings at which only independent directors are present. Our
Corporate Governance Guidelines can be found on the Investors portion of our website at ir.veeva.com.
Director Independence
Our Class A common stock (‘‘common stock’’) is listed on the NYSE. The listing standards of the NYSE
generally require that a majority of the members of a listed company’s board of directors be independent.
In addition, the listing standards of the NYSE require that, subject to specified exceptions, each member
of a listed company’s audit, compensation, and nominating and corporate governance committees be
independent. Under the listing standards of the NYSE, a director will only qualify as an ‘‘independent
director’’ if, in the opinion of that company’s board of directors, that person does not have a relationship
that would interfere with the exercise of independent judgment in carrying out the responsibilities of a
director.
Our Board has determined that, other than Messrs. Cabral and Gassner, all of our directors are
‘‘independent’’ as that term is defined under the listing standards of the NYSE as of the date of the Annual
Meeting. In addition, the independent members of our Board and Board committees regularly hold
separate executive sessions at Board or Board committee meetings where only independent directors are
present.
Board Committees
Our Board currently has five standing committees: Audit Committee, Compensation Committee,
Cybersecurity Committee, Nominating and Governance Committee, and Transaction Committee. Our
Board and its committees conduct scheduled meetings throughout the year and also hold special
meetings and act by written consent from time to time, as appropriate. Our Board has delegated various
responsibilities and authority to its committees as generally described below. The committees regularly
report on their activities and actions to the full Board. Each member of the Audit Committee,
Compensation Committee, Cybersecurity Committee, and Nominating and Governance Committee
qualifies as an independent director in accordance with NYSE listing standards.
Audit Committee
Our Audit Committee assists our Board in its oversight of the quality and integrity of our reported financial
statements, our compliance with legal and regulatory requirements, our accounting and financial
management processes and the effectiveness of our internal controls over financial reporting, our
enterprise risk management and compliance programs, the quality and integrity of the annual audit of our
financial statements, and the performance of our internal audit function. In addition, our Audit Committee
discusses, at least annually, the suitability and performance of our information technology systems and
receives periodic updates from our management on the same. Our Audit Committee also discusses the
scope and results of the audit with our independent registered public accounting firm, reviews with our
management and our independent registered public accounting firm our interim and year-end operating
results, and, as appropriate, initiates inquiries into aspects of our financial affairs. Our Audit Committee is
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How We Are Organized
responsible for establishing procedures for the receipt, retention, and treatment of complaints regarding
accounting, internal accounting controls, or auditing matters and for the confidential, anonymous
submission by our employees of concerns regarding questionable accounting or auditing matters. In
addition, our Audit Committee has sole and direct responsibility for the appointment, retention,
compensation, and oversight of the work of our independent registered public accounting firm, including
approving services and fee arrangements. Significant related party transactions will be approved by our
Audit Committee before we enter into them, as required by applicable rules and NYSE listing standards.
Our Audit Committee also oversees our environmental, social, and governance (‘‘ESG’’) program,
including our environmental management system, the review of ESG-related risks, and disclosure
controls and procedures relating to ESG matters, except on matters specifically delegated to another
committee.
The members of our Audit Committee are independent, non-employee members of our Board and qualify
as independent under Rule 10A-3 of the Securities Exchange Act of 1934 (the ‘‘Exchange Act’’) and
related NYSE listing standards, as determined by our Board. Each member can read and understand
fundamental financial statements. Our Board has determined that Mr. Mohr qualifies as an audit
committee financial expert within the meaning of regulations of the Securities and Exchange Commission
(the ‘‘SEC’’) and meets the financial sophistication requirements of the NYSE. The designation does not
impose on him any duties, obligations, or liabilities that are greater than those generally imposed on any
other member of our Board.
Amore detailed description of the functions and responsibilities of theAudit Committee can be found in our
Audit Committee charter published on the Investors portion of our website at ir.veeva.com.
Compensation Committee
The purpose of our Compensation Committee is to discharge the responsibilities of our Board relating to
executive compensation policies and programs, including reviewing, evaluating, recommending, and
approving executive officer compensation arrangements, plans, policies, and programs. Among other
things, specific responsibilities of our Compensation Committee include evaluating the performance of our
Chief Executive Officer and determining our Chief Executive Officer’s compensation. The Compensation
Committee also determines the compensation of our other executive officers in consultation with our Chief
Executive Officer. In addition, our Compensation Committee administers our equity-based compensation
plans, including granting equity awards and approving modifications of such awards. Our Compensation
Committee also reviews and approves various other compensation policies and matters and has both the
authority to engage its own advisors to assist it in carrying out its function and the responsibility to assess
the independence of such advisors in accordance with SEC rules and NYSE listing standards. Our Chief
Executive Officer, Chief Financial Officer, Chief People Officer, and General Counsel assist our
Compensation Committee in carrying out its functions, although they do not participate in deliberations or
decisions with respect to their own compensation.
Our Compensation Committee has delegated to the non-executive equity committee, consisting of our
Chief Executive Officer, the authority to approve routine equity award grants to newly hired employees
who are not direct reports of our Chief Executive Officer, as well as promotional and refresh equity award
grants to employees who are not direct reports of our Chief Executive Officer, all within certain share
parameters established and reviewed from time to time by the Compensation Committee. During our
fiscal year ended January 31, 2024 (‘‘fiscal 2024’’), our Compensation Committee engaged the services
of Compensia, Inc., a compensation consulting firm, to evaluate and recommend a peer group for
executive compensation benchmarking. Compensia reported directly to the Compensation Committee.
Compensia did not provide any services to us other than the services provided to the Compensation
Committee. Our Compensation Committee believes that Compensia did not have any conflicts of interest
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How We Are Organized
in advising the Compensation Committee under applicable SEC rules or NYSE listing standards. In
determining our executive compensation for fiscal 2024, our Compensation Committee considered
publicly available executive compensation benchmarking data from our peer group companies gathered
by the management team.
The members of our Compensation Committee are ‘‘non-employee’’ directors under Rule 16b-3 of the
Exchange Act, ‘‘outside directors’’ under applicable tax rules, and qualify as independent under Rule 10C
of the Exchange Act and related NYSE listing standards, as determined by our Board.
A more detailed description of the functions and responsibilities of the Compensation Committee can be
found in our Compensation Committee charter published on the Investors portion of our website at
ir.veeva.com.
Cybersecurity Committee
The Cybersecurity Committee was formed in June 2022. The purpose of our Cybersecurity Committee is
to assist our Board in its oversight of our cybersecurity and privacy programs and controls. Among other
things, our Cybersecurity Committee is responsible for overseeing the effectiveness of our information
security and privacy policies and procedures with respect to our information technology systems,
including for our customer-facing products and services and our internal-use systems, reviewing and
providing oversight on our policies and procedures in preparation for responding to any material security
incidents, as well as overseeing our compliance with applicable data privacy and cybersecurity laws and
regulations. In addition, our Cybersecurity Committee annually reviews the appropriateness and
adequacy of our cyber-insurance coverage.
The members of our Cybersecurity Committee must be non-employee members of our Board and at least
one of them must qualify as independent under the NYSE listing standards. Currently, all members of our
Cybersecurity Committee are independent under the NYSE listing standards.
A more detailed description of the functions and responsibilities of the Cybersecurity Committee can be
found in our Cybersecurity Committee charter published on the Investors portion of our website at
ir.veeva.com.
Nominating and Governance Committee
The Nominating and Governance Committee oversees the nomination of directors, including, among
other things, identifying, considering, and nominating candidates to our Board. Our Nominating and
Governance Committee also recommends corporate governance guidelines and policies and advises the
Board on corporate governance and Board performance matters, including recommendations regarding
the structure and composition of the Board and the Board’s committees. In addition, it oversees the annual
evaluation of our Board and individual directors and advises the Board on matters that may involve
members of the Board or our executive officers and that may involve a conflict of interest or taking of a
corporate opportunity.
The members of our Nominating and Governance Committee are non-employee members of our Board
and are independent under the listing standards of the NYSE applicable to Nominating and Governance
Committee members.
A more detailed description of the functions and responsibilities of the Nominating and Governance
Committee can be found in our Nominating and Governance Committee charter published on the
Investors portion of our website at ir.veeva.com.
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How We Are Organized
Transaction Committee
Our Transaction Committee was formed in March 2024. The purpose of our Transaction Committee is to
evaluate and recommend potential strategic transactions, including mergers, acquisitions, divestitures,
joint ventures, investments, and other similar transactions. Our Transaction Committee may also approve
certain strategic transactions in accordance with the parameters established by our Board from time to
time.
The members of our Transaction Committee must be non-employee members of our Board and a majority
of them must qualify as independent under the NYSE listing standards. Currently, except for
Messrs. Gassner and Cabral, all other members of our Transaction Committee are independent under the
NYSE listing standards.
A more detailed description of the functions and responsibilities of the Transaction Committee can be
found in our Transaction Committee charter published on the Investors portion of our website at
ir.veeva.com.
Compensation Committee Interlocks and Insider Participation
During fiscal 2024, our Compensation Committee consisted of Messrs. Carges and Ritter. None of our
executive officers serves, or served during fiscal 2024, as a member of the Board or compensation
committee of any other entity that has or has had one or more executive officers serving as a member of
our Board or our Compensation Committee.
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Veeva Systems Inc. | 2024 Proxy Statement

HOW WE GOVERN AND ARE GOVERNED
Overview of Our Corporate Governance Program and Recent Actions
The highlights of our corporate governance program are as follows:
•
Majority independent Board
•
Completely independent Audit Committee,
Compensation Committee, Nominating and
Governance Committee, and Cybersecurity
Committee
•
Separate Chair and CEO positions
•
Annual director elections, with majority voting
and removal with or without cause
•
Proxy access for director nominations
•
Shareholders’ ability to call a special meeting
•
Standing Cybersecurity Committee tasked
with oversight of cybersecurity risks
•
Regular executive sessions of independent
directors
•
Annual Board evaluation (led by third party)
•
Varied lengths of Board tenure with an
average tenure of over 6 years
•
Members of management other than
executive officers regularly attend and
present at Board meetings
•
Single class of common stock
•
Code of Conduct applicable to directors and
executive officers
•
Corporate Citizenship statement emphasizing
commitment to diversity, employee fairness,
environmental sustainability, and other values
•
Anti-hedging and pledging policies in our
Insider Trading Policy
•
Stock ownership guidelines for directors and
executive officers
•
Overboarding policy, including differentiated
limits for directors who are also executive
officers of public companies
•
Annual review of committee charters and
corporate governance policies
•
Board continuing education program
•
Director resignation policy
•
Policy to claw back incentive-based
compensation from executive officers in case
of accounting restatements
We regularly review our current corporate governance practices against best practices and peer
benchmarks. The following are the most recent actions we have taken to improve our corporate
governance program:
•
In March 2024, we formed our Transaction Committee, which is responsible for evaluating
potential
strategic
transactions,
and
formalized
our
Audit
Committee’s
oversight
of
environmental and social matters in its charter.
•
In October 2023, all of our outstanding shares of Class B common stock automatically converted
into the same number of shares of Class A common stock, which we now refer to as ‘‘common
stock.’’ As a result, all holders of shares of our common stock are now entitled to only one vote
per share on all matters subject to a shareholder vote.
•
In September 2023, we added to our overboarding policy a requirement that directors who are also
executive officers of publicly traded companies (or serving in a similarly demanding full-time
employment role) not serve on the boards of directors of more than two publicly traded companies,
including our Board, unless otherwise approved by the Nominating and Governance Committee.
•
In September 2023, we adopted our new Compensation Recovery (‘‘Clawback’’) Policy.
•
In
2022,
we
formed
our
Cybersecurity
Committee,
which
held
its
first
meeting
in
September 2022.
•
In 2022, we delivered our first annual PBC report. Our third annual PBC report is included herein.
•
In 2022, we added two female directors to our Board, each of whom also identifies as a member
of an underrepresented community. Our Board diversity is 30% as it relates to both gender and
underrepresented communities.
•
In 2021, we were the first public company to convert to a Delaware PBC after an overwhelming
shareholder vote in favor.
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How We Govern and Are Governed
•
In 2021, we de-classified our Board all at once, effective at the 2021 annual meeting rather than
take a staggered approach.
•
In 2021, we adopted proxy access for director nominations and changed our charter documents
to permit shareholders to call special meetings.
Board and Committee Meeting Attendance
Our Board met four times during fiscal 2024. No director attended fewer than 75%, in the aggregate, of the
total number of meetings of the Board and the total number of committee meetings of which he or she was
a member during fiscal 2024. It is our policy to invite and encourage our directors to attend our annual
meetings of shareholders. Last year, four of our directors attended our 2023 annual meeting. The
membership of each standing committee and number of meetings held during fiscal 2024 are identified in
the table below.
Name
Audit
Compensation
Governance
Cybersecurity
Transaction
Peter P. Gassner
✓
Timothy S. Cabral
Chair
Mark Carges
✓
Chair
✓
Paul E. Chamberlain*
✓
Mary Lynne Hedley
Chair
Priscilla Hung
✓
Tina Hunt**
✓
Marshall Mohr
Chair
✓
✓
Gordon Ritter
Chair
✓
Paul Sekhri
✓
Matthew J. Wallach
✓
Number of meetings held during fiscal 2024
8
4
4
5
0***
*
Mr. Chamberlain did not stand for re-election at the 2023 annual meeting and ceased being a director on June 21, 2023.
**
Dr. Hunt joined the Audit Committee on June 1, 2023.
***
The Transaction Committee was formed in March 2024 and did not hold any meetings in fiscal 2024.
Corporate Governance Policies
Our Board has adopted Corporate Governance Guidelines to promote the effective function of the Board
and its committees. The Board has also adopted a Code of Conduct that applies to all of our directors,
employees, and officers, including our Chief Executive Officer, Chief Financial Officer, and other executive
and senior financial officers. Each committee of our Board has a written charter approved by our Board.
On an annual basis, our Board and its committees review our Corporate Governance Guidelines, Code of
Conduct, and committee charters against best practices and peer benchmarks. Our Corporate
Governance Guidelines, Code of Conduct, and committee charters can be found on the Investors portion
of our website at ir.veeva.com, as can any future amendments to, or waiver of, our Code of Conduct.
Board Oversight of Risk
One of the key functions of our Board is informed oversight of our risk management process. Our Board
recognizes the importance of effective risk oversight in running a successful business and in fulfilling its
fiduciary responsibilities. Our Board is responsible for assuring that an appropriate culture of risk
management exists within Veeva, monitoring and assessing strategic risk exposure, and focusing on how
we address specific risks, such as cybersecurity and technology risks, brand and reputation risks,
strategic and competitive risks, operational risks, financial risks, and legal and compliance risks. Our
executive officers are responsible for the day-to-day management of the material risks we face. On a
regular basis, our Board administers its oversight function directly as well as through its various standing
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committees that address the risks inherent in their respective areas of oversight. For example, our Audit
Committee is responsible for overseeing the management of risks associated with our financial reporting,
accounting, and auditing matters; our internal audit function; our enterprise risk management and
compliance programs; environmental, social, and governance matters; and the suitability and
performance of our information technology systems. Our Compensation Committee oversees the
management of risks associated with our compensation policies and programs. Our Cybersecurity
Committee oversees information security and privacy related risks, controls, and procedures for our
products and our internal-use information technology. Our Nominating and Governance Committee
oversees the management of risks associated with director independence, conflicts of interest,
composition and organization of our Board, and director succession planning. Our Transaction Committee
overseas the evaluation and management of risks associated with potential strategic transactions.
Board’s Role in Human Capital Management
Our Board believes that human capital management is an important component of our continued growth
and success. Our Board has regular involvement in talent attraction, retention, and development and
succession planning, and the Board provides input on important decisions in each of these areas. The
Board has primary responsibility for CEO succession planning and the Compensation Committee
monitors management’s succession plans for other key executives. While the Board has approved an
emergency succession plan for our CEO and certain key executives to prepare for unanticipated events,
the Board believes that the establishment of a strong management team is the best way to prepare for an
unanticipated executive departure.
In addition, members of our Board regularly engage with employees at all levels of the organization
through periodic visits to Veeva’s headquarters in Pleasanton, California, and attendance at employee
and customer events, to gain insight into a broad range of human capital management topics, including
corporate culture, diversity, employee development, and compensation and benefits. Our Board and
management consider employee feedback in evaluating employee programs and initiatives and benefits
and in monitoring our current practices for potential areas of improvement.
In particular, our Compensation Committee administers and provides oversight of our cash and equity-
based compensation programs and reviews with management our major compensation-related risks,
including as they relate to retention of our key executives and employees.
Overboarding
Our Board recognizes the importance of our directors’ ability to commit significant time and attention to fulfill
their responsibilities to the Company. Therefore, our Corporate Governance Guidelines state that a director
shall not serve on the boards of directors of more than four publicly traded companies, including Veeva, without
the consent of the Nominating and Governance Committee. Furthermore, in fiscal 2024, we added to the
Corporate Governance Guidelines a requirement that a director who is also an executive officer of a publicly
traded company (or serving in a similarly demanding full-time employment role) not serve on the boards of
directors of more than two publicly traded companies, including Veeva, without consent of the Nominating and
Governance Committee. As of the date of this proxy statement, none of our directors exceeds our
overboarding policy, except Mr. Sekhri.
In granting Mr. Sekhri a waiver of our overboarding policy, the Board considered (i) the unique perspective and
value Mr. Sekhri contributes to Board discussions on matters of critical importance to Veeva’s business
(including as a result of his decades of experience as an executive and director of emerging biotech
companies, which comprise a key market for Veeva), (ii) his historical strong performance as a Veeva director,
(iii) his high-level of availability and commitment to our Board (including his attendance at every Board and
Nominating and Governance Committee meeting in fiscal 2024), (iv) his contributions to Board recruitment
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How We Govern and Are Governed
(including as a member of the Nominating and Governance Committee), and (v) his diverse perspective as a
member of an underrepresented community. The Board also considered that Mr. Sekhri’s other board
obligations are primarily with respect to small-capitalization clinical stage biotechs, which are less operationally
demanding than typical publicly listed companies.Additionally, Mr. Sekhri stepped off the boards of three public
companies in 2023. In light of the above, the Board determined that it was appropriate to grant Mr. Sekhri a
waiver of our overboarding policy and recommend him for re-election.
Certain Relationships and Related Party Transactions
In addition to the compensation arrangements with our directors and executive officers described
elsewhere in this Proxy Statement, the following is a description of each transaction since February 1,
2023 and each currently proposed transaction in which:
•
we have been or are to be a participant;
•
the amount involved exceeds or will exceed $120,000; and
•
any of our directors, executive officers, or holders of more than 5% of our capital stock, or any
immediate family member of or person sharing the household with any of these individuals (other
than tenants or employees), had or will have a direct or indirect material interest.
Employment Arrangements with Immediate Family Members of Our Executive Officers and
Directors
Theodore Wallach, a brother of our director, Matthew J. Wallach, has been employed by us since
September 2010. Theodore Wallach serves as a principal product manager. During fiscal 2024, Theodore
Wallach had total cash and other compensation of approximately $360,000, approximately $140,000 of
which represents the aggregate grant date fair value of RSUs and options calculated in accordance with
FASB ASC Topic No. 718.
The compensation level for Theodore Wallach was comparable to the compensation paid to employees in
similar positions that were not related to our executive officers. He was also eligible for equity awards on
the same general terms and conditions as other employees in similar positions who were not related to our
executive officers.
Indemnification Agreements
We have entered into indemnification agreements with our directors, executive officers, and other key
employees. The indemnification agreements provide that we indemnify each of our directors, executive
officers, and key employees to the fullest extent permitted by Delaware law, our Certificate of
Incorporation, and our Bylaws against expenses incurred by that person because of his or her status as
one of our directors, executive officers, or key employees. In addition, the indemnification agreements
provide that, to the fullest extent permitted by Delaware law, we will advance all expenses incurred by our
directors, executive officers, and other key employees in connection with a legal proceeding.
Policies and Procedures for Related Party Transactions
Pursuant to our Corporate Governance Guidelines and Audit Committee charter, any related party
transaction must be presented to our Audit Committee for review, consideration, and approval. Material
related party transactions must be approved by the Board. A ‘‘related party transaction’’ includes any
transactions involving the company and any related person that we would be required to disclose pursuant
to SEC and NYSE rules. Our directors and executive officers are required to report to ourAudit Committee
any such related party transaction. In approving or rejecting the proposed transactions, our Audit
Committee or the Board shall consider the relevant facts and circumstances available and deemed
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How We Govern and Are Governed
relevant to the Audit Committee or the Board, including, but not limited to the risks, costs, and benefits to
us, the terms of the transaction, the availability of other sources for comparable services or products and,
if applicable, the impact on a director’s independence. Our Audit Committee or the Board shall approve
only those transactions that, in light of known circumstances, are not inconsistent with Veeva’s best
interests, as our Audit Committee or the Board determines in the good faith exercise of its discretion.
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HOW WE ARE PAID
Non-Employee Director Compensation Plan
Each non-employee member of the Board receives an annual cash retainer of $50,000, paid in arrears in
quarterly installments.
Non-employee members of the Board also receive grants of RSUs under our 2013 Equity Incentive Plan,
as amended and restated, on the date of our annual meeting of shareholders. Such annual grants are
valued on the date of grant and vest quarterly over one year. On the date of the annual meeting, each
non-employee director who is serving on the Board as of such date will be issued RSUs valued at
$225,000 of our common stock. In addition, the non-executive chair or lead independent director will
receive an additional issuance of RSUs valued at $40,000 of our common stock.
Non-employee members of the Board’s committees are granted additional RSUs as follows.
•
Audit Committee
•
Members: RSUs valued at $20,000
•
Chair: RSUs valued at $40,000
•
Compensation Committee
•
Members: RSUs valued at $10,000
•
Chair: RSUs valued at $20,000
•
Cybersecurity Committee
•
Members: RSUs valued at $10,000
•
Chair: RSUs valued at $20,000
•
Nominating and Governance Committee
•
Members: RSUs valued at $10,000
•
Chair: RSUs valued at $20,000
New directors and new committee members will receive cash and equity compensation on a pro-rated
basis to coincide with our annual director compensation period, which begins in the month of our annual
meeting of shareholders.
We also have a policy of paying for regulatory filing fees related to ownership of Veeva stock and
reimbursing directors for their reasonable out-of-pocket expenses incurred in attending Board and
committee meetings.
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How We Are Paid
Director Compensation
The following table sets forth information about the compensation of the non-employee members of our
Board who served as a director during fiscal 2024. Other than as set forth in the table and described more
fully below, during fiscal 2024, we did not pay any fees to, make any equity awards or non-equity awards
to, or pay any other compensation to the non-employee members of our Board for service as a director.
Mr. Gassner, our Chief Executive Officer, receives no compensation for his service as a director and,
therefore, is not included in the table below.
Name
Fees Earned
or Paid in Cash
($) (1)
Stock Awards
($) (2)
All Other
Compensation
Total
($)
Timothy S. Cabral
50,000
225,177
—
275,177
Mark Carges
50,000
255,174
—
305,174
Paul E. Chamberlain (3)
20,833
0
—
20,833
Mary Lynne Hedley
50,000
245,040
—
295,040
Priscilla Hung
50,000
245,040
—
295,040
Tina Hunt
50,000
245,040
—
295,040
Marshall L. Mohr
50,000
275,037
—
325,037
Gordon Ritter
50,000
285,171
—
335,171
Paul Sekhri
50,000
235,109
—
285,109
Matthew J. Wallach
50,000
235,109
—
285,109
(1)
Represents the annual cash retainers paid to each director.
(2)
Represents the aggregate grant date fair value of RSUs granted to the director during fiscal 2024, computed in accordance
with FASB ASC Topic No. 718. See notes 1 and 12 of the notes to our consolidated financial statements included in our Annual
Report on Form 10-K filed on March 25, 2024 for a discussion of the assumptions made by us in determining the grant date fair
values of our equity awards. As of January 31, 2024, the above-listed non-employee directors held outstanding RSUs under
which the following number of shares of our common stock were issuable upon vesting: Mr. Cabral — 555; Mr. Carges — 629;
Mr. Chamberlain — 0; Dr. Hedley — 604; Ms. Hung — 604; Dr. Hunt — 604; Mr. Mohr — 678; Mr. Ritter — 703; Mr. Sekhri —
580; and Mr. Wallach — 580.
(3)
Mr. Chamberlain did not stand for re-election at the 2023 annual meeting and ceased being a director on June 21, 2023.
Stock Ownership Guidelines
To further align the interests of our directors and executive officers with those of our shareholders, our
Board adopted stock ownership guidelines. Under these guidelines, each director must own Veeva stock
with a value of three times the annual cash retainer for Board service. Our directors may satisfy these
guidelines by ownership of shares of our common stock or vested and unexercised stock options and are
required to achieve these ownership levels within three years of the date of such director’s election or
appointment. All of our directors are in compliance with these guidelines as of March 29, 2024.
See ‘‘Our Pay—Compensation Discussion and Analysis—Other Compensation-Information and
Policies—Stock Ownership Guidelines’’ for information about the guidelines applicable to our executive
officers.
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25

HOW YOU CAN COMMUNICATE WITH US
Our Board, similar to our management, values regular input from shareholders and stakeholders. We,
therefore, have several means by which we receive and seek that input. These include:
•
Shareholder participation in our annual meeting, both via voting and via the opportunity to ask
questions or make comments;
•
Shareholder-director engagement, both initiated by us and by shareholders;
•
Shareholder participation in our regular earnings calls and during the many conferences and
other events at which we offer shareholder dialogue, including our Investor Day typically held in
the fall;
•
Use of any of our compliance or hotline reporting functions;
•
Participating in any of the director education or similar governance events attended by our
directors or executives; and
•
Writing to us either to the address of our physical headquarters or using our dedicated investor
relations email address.
Shareholders and other interested parties wishing to communicate in writing with our Board or with an
individual member of our Board, including our Chair, who presides over Board executive sessions, may do
so by mailing to the Board or to the particular member of the Board, care of the Corporate Secretary, a
letter to our principal executive offices, Attention: Corporate Secretary, Veeva Systems Inc.,
4280 Hacienda Drive, Pleasanton, California 94588. The envelope should indicate that it contains a
shareholder or interested party communication. All such communications will be forwarded to the director
or directors to whom the communications are addressed.
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OUR COMPANY
Overview
Veeva is the leading provider of industry cloud solutions for the global life sciences industry. Our offerings
span cloud software, data, and business consulting and are designed to meet the unique needs of our
customers and their most strategic business functions—from research and development (‘‘R&D’’) through
commercialization. Our solutions help life sciences companies develop and bring products to market
faster and more efficiently, market and sell more effectively, and maintain compliance with government
regulations. For information about our business highlights for fiscal 2024, please see our Earnings
Prepared Remarks for the quarters ended April 31, 2023, July 31, 2023, October 31, 2023, and
January 31, 2024, all available on the Investors portion of our website at ir.veeva.com, as well as our
Current Reports on Form 8-K furnished on May 31, 2023, August 30, 2023, December 6, 2023, and
February 29, 2024. These prepared remarks and reports may include information that was accurate only
as of the date of those documents, as well as forward-looking statements that may differ from actual
results.
Our Executive Officers
The following table provides information concerning our executive officers as of April 29, 2024.
Name
Age
Position(s)
Peter P. Gassner
59
Chief Executive Officer and Director
Thomas D. Schwenger
56
President and Chief Customer Officer
Tim Cabral
56
Interim Chief Financial Officer and Director
E. Nitsa Zuppas
54
President and Chief of Staff
Stacey Epstein
55
Chief Marketing Officer
Alan V. Mateo
62
Executive Vice President, Global Sales
Jonathan (Josh) Faddis
52
Senior Vice President, General Counsel and Secretary
Peter P. Gassner. See biographical information set forth under ‘‘Who We Are—Board Nominees.’’
Thomas D. Schwenger has served as our President since September 2019 and our Chief Customer
Officer since April 2024. From September 2019 to March 2023, Mr. Schwenger served as our Chief
Operating Officer. Prior to joining Veeva, Mr. Schwenger served in various roles at Accenture plc, a global
management consulting and professional services firm (previously Andersen Consulting and Arthur
Andersen & Co.), where he had served since 1989. At Accenture, Mr. Schwenger served most recently
as Senior Managing Director, Northeast U.S. Products Industries Client Service Group Lead since
2016, and previously as Senior Managing Director, North America Life Sciences Client Service Group
Lead since 2014. Mr. Schwenger earned a Bachelor of Science degree in Quantitative Business
Analysis from Penn State University.
Tim Cabral. See biographical information set forth under ‘‘Who We Are—Board Nominees.’’
E. Nitsa Zuppas has served as our President and Chief of Staff since April 2024. From March 2013 to
March 2024, Ms. Zuppas served as our Chief Marketing Officer. Prior to joining Veeva, Ms. Zuppas served
as Chief Marketing Officer for First Virtual Group, a diversified holding company with global interests in
real estate, agribusiness, philanthropy, and global financial asset management, and Executive Director of
the Siebel Foundation from February 2006 to March 2013. From March 1998 to January 2006, Ms. Zuppas
served in a number of executive roles at Siebel Systems, including Director, Product Marketing, Senior
Director, Investor Relations, General Manager, Siebel Retail, and Vice President, Marketing. Ms. Zuppas
earned a Bachelor of Arts degree in Art History from California State University.
Stacey Epstein has served as our Chief Marketing Officer since April 2024. Prior to joining Veeva,
Ms. Epstein served as Chief Marketing Officer of Freshworks Inc., a cloud-based software company that
provides customer and employee service solutions, from March 2021 to March 2024. From February 2019
to February 2021, Ms. Epstein held multiple roles at ServiceMax, Inc., a field service management
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Our Company
company, including Chief Marketing and Customer Experience Officer and President of the Zinc Division.
From February 2016 to February 2019, Ms. Epstein served as Chief Executive Officer of Zinc, Inc., a field
service messaging company, which was acquired by ServiceMax in February 2019. Ms. Epstein holds a
B.A. in English from Emory University.
Alan V. Mateo has served as our Executive Vice President, Global Sales since April 2015. Prior to joining
Veeva, Mr. Mateo served in various executive roles at Medidata Solutions, Inc., a provider of a platform of
cloud-based solutions for life sciences, from March 2005 to February 2015, including as Executive Vice
President of Field Operations from January 2014 to February 2015. Before Medidata, Mr. Mateo spent
11 years at PeopleSoft, where his responsibilities included product lines sales, sales operations and the
integration of JD Edwards into PeopleSoft’s global sales organization. Prior to PeopleSoft, Mr. Mateo was
northeast sales director for Red Pepper Software Co., a provider of supply chain management planning
application software, and a major account executive at JD Edwards. Mr. Mateo earned a Bachelor of
Science in both Computer Science and Marketing from Juniata College.
Josh Faddis has served as our Senior Vice President since April 2016 and General Counsel since
September 2012. Mr. Faddis has also served as our Corporate Secretary since May 2013. Prior to joining
Veeva, Mr. Faddis served in various roles at Taleo Corporation, a software-as-a-service provider of human
capital management solutions, beginning in June 2001 through April 2012, including Senior Vice
President, General Counsel, and Secretary. Prior to joining Taleo, Mr. Faddis conducted intellectual
property and business litigation at Fulbright & Jaworski LLP and served as a Judicial Clerk for the
Honorable Justice Craig Enoch, Supreme Court of the State of Texas. Mr. Faddis earned a Bachelor of
Science in Agricultural Economics from Texas A&M University, magna cum laude, and a Juris Doctor
degree from the Georgetown University Law Center.
Our Unique Employment Practices
Our current business operations and future growth depend on having a highly engaged workforce with a
diverse set of skills and life experiences operating together with a common vision, values, and ways of working.
To attract and retain our workforce, we offer competitive compensation and benefits. In addition, we take a
holistic approach to our employees’ well-being and offer access to physical and mental health programs and
resources so our employees can focus on their chosen wellness goals. But compensation and benefits are not
everything. We have also adopted some unique practices that we believe differentiate Veeva.
•
Focus on Vision and Values. We are guided by a common vision—Building the Industry Cloud
for Life Sciences—and set of core values: Do the Right Thing, Customer Success, Employee
Success, and Speed. This statement of Vision and Values acts as our North Star for decision
making and it is emphasized and engrained into our thinking. We begin every important meeting,
including each meeting of our Board and all large employee meetings, by reviewing our Vision
and Values. Our employees know and understand what we are trying to accomplish and the
values that should guide how we get there. A description of our Vision and Values is included
herein at ‘‘Our Public Benefit Corporation Report—Operating as a PBC Aligns to Our Vision and
Values.’’
•
Broad equity ownership. Many companies, as they mature, limit the issuance of company
equity to an ever more narrow group of employees. We have done the opposite. In fiscal 2024,
92% of our employees were issued company equity. We believe this helps to create an
ownership and team-first culture that motivates and rewards employees. We generally grant
both restricted stock units (which have immediate value to employees at vesting) and stock
options (which have value to employees only if we create value for our shareholders).
•
Work anywhere. We have also adopted a ‘‘Work Anywhere’’ policy, which generally gives
employees the flexibility to work in an office or at home on any given day, with certain job-specific
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Our Company
restrictions. Under our policy, employees can also relocate to a place that better suits their
individual or family needs if they wish. We believe that our Work Anywhere policy broadens our
talent pool by giving employees the freedom to live where it makes the most sense for them,
including in places without an office nearby. We also take steps to ensure that all
employees—whether remote, in-office, or hybrid—have the same opportunities for impact,
contribution, and career advancement.
•
1% Veeva Giving program. Our support for charitable causes is entirely employee driven
because we think giving is personal and should be directed by the individual. With our 1% Veeva
Giving program, each employee receives an amount equivalent to 1% of their base salary
annually to direct to the non-profit(s) of his or her choice. There is no required employee match.
Employees simply make a choice. We never dictate favored corporate causes or ask employees
to donate to specific non-profits.
•
Career development. Our commitment to employee success means that we support employee
growth and development. For example, we have a development program called Generation
Veeva that is dedicated to building the careers of new university graduates in a supportive
environment through onboarding, integrated project work, workshops, mentorship, and career
path planning. This program offers new university graduates the opportunity to focus either in
services, engineering, sales, consulting, or analytics.
•
Employee feedback and engagement. Managers at Veeva conduct a bi-annual check-in with
each team member to foster trust and open communication. During these check-ins the manager
and employee discuss the employee’s strengths, areas of growth, goals, and level of
engagement.
•
No non-competes. Employee non-compete agreements are bad for employees, bad for
innovation, and bad for the economy. We do not require any of our employees anywhere in the
world to enter into non-compete agreements, and we have taken legal action to prevent the
abusive use of non-compete agreements to restrict employees from working where they choose.
•
Executive compensation. Our most senior executives, including our CEO, all make the same
base salary, which is set at a level that is modest by comparison to our peer group. Further, none
of our most senior executives is eligible for a cash bonus or case-based variable compensation.
Our executive compensation is, instead, largely equity driven and includes, as a significant
component, stock options that vest over four years. We believe this structure fosters a team-first
culture, encourages long-term thinking to create a sustainable and durable business, and aligns
with the interest of shareholders and other stakeholders.
•
Fair termination and severance practices. We have lean teams and practice disciplined
hiring. In 2023, we announced that we did not foresee layoffs in the next three years. When there
is involuntary attrition, Veeva strives to be both fair and nimble with respect to the employee
separation process. In the U.S., we provide a standard separation period with continued pay and
benefits coverage that allows separated employees reasonable time to transition to a new
employer with pay and continued health coverage. In Europe and Asia, we offer standard
severance terms to ensure that all employees in the respective region are treated fairly and
consistently.
We believe the employment practices listed above are, in part, responsible for our success in attracting and
retaining talented employees, and in fiscal 2024, we increased our employee headcount by 428.
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Our Company
Our Workforce Diversity
Diversity is important to us: it brings diverse perspectives, new ideas, and fuels innovation. We believe
diversity comes in many forms and we strive to foster a culture of inclusion. Our Chief Diversity Officer
works with our talent partners, employee success team, and our Generation Veeva program, to provide
strategic leadership and focus towards Veeva’s commitment to foster a diverse and inclusive workplace.
Throughout the year, our Chief Diversity Officer reviews and assesses our diversity goals, strategies, and
progress. As of January 31, 2024, 44% of our global employee population identified as female and 39% of
our managers identified as female. This data uses traditional gender categories of male and female to
align with U.S. government reporting requirements. We respect that gender is not binary and this statistic
does not reflect our position on gender. The data we collect from our U.S. employees indicates that, as of
January 31, 2024, approximately 42% of our U.S. workforce and 33% of our U.S. managers self-identified
as members of underrepresented racial or ethnic groups. We define underrepresented racial or ethnic
groups as individuals who identify as American Indian, Alaska Native, Asian, Black, African American,
Hispanic, Latino, Hawaiian, Other Pacific Islander, or two or more races. We provide workforce
demographic information, updated on a quarterly basis, on our website for transparency and to track our
progress over time.
Our key diversity initiatives include: leadership training, company-wide webinars, mentorship programs,
and employee affinity groups. In recent years, we have expanded our recruitment efforts to try to include
a more diverse candidate pool. We aim to develop inclusive leaders through trainings on diversity, equity,
and inclusion matters, including trainings on inclusive practices, mitigating bias, and fostering a workplace
that is fair and hospitable for all of our current and future employees. In addition, we bring learning
opportunities to all employees to foster and retain a culture of inclusion and equality.
We have several employee-led affinity and support groups, including the Veeva Asian, Veeva Black,
Veeva Pride, and Veeva Women’s communities. These communities provide a safe environment for team
members from underrepresented communities and allies to raise awareness of social issues, celebrate
the diverse cultures and backgrounds that make up our global team, and contribute to Veeva's efforts to
grow a diverse workforce. These communities also provide opportunities for professional mentorship and
foster empathy and belonging amongst our teams.
Our Approach to Environmental Sustainability
We are committed to operating in an environmentally responsible manner. In 2023, we engaged a
third-party vendor to calculate our greenhouse gas emissions and found that for fiscal 2023, we generated
41,769 metric tons of location-based greenhouse gas emissions and 41,586 metric tons of market-based
greenhouse gas emissions. Scope 3 emissions made up the majority of total emissions at 41,310 metric
tons, followed by Scope 2 emissions of 247 metric tons and Scope 1 emissions of 213 metric tons. In
addition, in 2023, we announced our intention to work with the Science Based Targets initiative to set
science-based emissions targets in 2024.
Since 2022, we have maintained an International Organization for Standardization (‘‘ISO’’) 14001 certified
Environmental Management System (‘‘EMS’’), which outlines our commitment to pollution reduction,
energy and water efficiency, and waste reduction, tracking the effectiveness of our environmental
sustainability program, and meeting or exceeding applicable environmental laws and regulations. Our
Audit Committee is responsible for oversight of our environmental risks and environmental management
program.
We have also taken steps to integrate environmental sustainability into our supply chain. Our Supplier
Code of Conduct requires vendors to comply with all environmental laws and maintain environmentally
sustainable business practices. We also consider a vendor's environmental impact in our procurement
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Our Company
process. For example, our two main computing infrastructure providers—Salesforce and Amazon Web
Services—have made commitments to environmental sustainability initiatives. We also regularly engage
with customers on environmental matters so that we can better align with their environmental
management priorities.
To meet our environmental commitments, we practice the following:
Pollution Reduction
•
Our Work Anywhere policy has reduced our commuting environmental impact. We support our
workforce through technology tools that enable virtual communication and collaboration.
•
We purchase eco-friendly office supplies and cleaning supplies.
Energy and Water Efficiency
•
We track our energy use and purchase renewable energy where available. For example, in 2022,
100% of the energy purchased for our European headquarters building in Barcelona, Spain,
comes from sustainable hydropower, wind, and solar sources.
•
We choose equipment, lighting, and appliances that minimize energy and water usage. Because
we made the strategic decision to purchase our global headquarters building, we are able to
implement a number of sustainability programs, including a solar power array and lighting and
water efficiency. In 2022, our global headquarters earned the U.S. Environmental Protection
Agency’s ENERGY STAR certification.
Waste Reduction
•
All of our major offices have recycling and e-waste programs in place.
•
We partner with asset disposal companies that re-use our retired electronic equipment after
certified data destruction and use certified recycling processes where re-use is not possible.
Our Approach to Internal Audit
The primary focus of our internal audit function is to ensure the integrity, energy, and competence of our
leadership team. We recognize that this is a non-traditional approach to internal audit—one that is not
easily quantified—and involves dialogue and judgment to a greater degree than traditional internal audits.
We take this approach based on the view that the root cause of any number of enterprise risks is a failure
in one of these areas.
Our Security and Privacy Programs
Our ability to maintain the confidentiality, integrity, and availability of our customers’ data is critical to our
success. Our solutions involve the storage and transmission of our customers’ proprietary information,
personal information of medical professionals, personal information of patients and clinical trial
participants, and other sensitive information. We know that customers have put their trust in us, and we
take that very seriously.
For information about our data privacy program, see ‘‘Item 1. Business—Privacy Program’’ of our Annual
Report on Form 10-K for fiscal 2024. For information about our cybersecurity measures and practices, see
‘‘Item 1C. Cybersecurity’’ of our Annual Report on Form 10-K for fiscal 2024.
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Our Company
Audit Committee Report
The information contained in the following report of Veeva’s Audit Committee is not considered to be
‘‘soliciting material,’’ ‘‘filed’’ or incorporated by reference in any past or future filing by us under the
Securities Exchange Act of 1934 or the Securities Act of 1933 unless and only to the extent that Veeva
specifically incorporates it by reference.
Role of the Audit Committee
The Audit Committee operates under a written charter adopted by our Board of Directors. Our Audit
Committee oversees our accounting practices, system of internal controls, audit processes, and financial
reporting processes. Among other things, our Audit Committee is responsible for reviewing our disclosure
controls and processes and the adequacy and effectiveness of our internal controls. It also discusses the
scope and results of the audit with our independent registered public accounting firm, reviews with our
management and our independent registered public accounting firm our interim and year-end operating
results, discusses critical audit matters and related disclosures with our independent registered public
accounting firm, and, as appropriate, initiates inquiries into aspects of our financial affairs. Our Audit
Committee is responsible for establishing procedures for the receipt, retention, and treatment of
complaints regarding accounting, internal accounting controls, or auditing matters, and for the
confidential, anonymous submission by our employees of concerns regarding questionable accounting or
auditing matters. In addition, our Audit Committee has sole and direct responsibility for the appointment,
retention, compensation, and oversight of the work of our independent registered public accounting firm,
including approving services and fee arrangements. Material related party transactions will be approved
by our Audit Committee before we enter into them, as required by applicable rules and listing standards.
A more detailed description of the functions and responsibilities of the Audit Committee can be found in
Veeva’s Audit Committee charter published on the Investors portion of Veeva’s website at ir.veeva.com.
The Audit Committee oversees our financial reporting process on behalf of the Board of Directors.
Management is responsible for our internal controls, financial reporting process, selection of accounting
principles, determination of estimates and compliance with laws, regulations, and ethical business conduct.
Our independent registered public accounting firm is responsible for expressing an opinion as to the conformity
of our consolidated financial statements with generally accepted accounting principles.
Review of Audited Financial Statements for the Fiscal Year Ended January 31, 2024
The Audit Committee has reviewed and discussed with Veeva’s management and KPMG LLP the audited
consolidated financial statements of Veeva for the fiscal year ended January 31, 2024. The Audit
Committee has also discussed with KPMG LLP the matters required to be discussed by applicable
requirements
of
the
Public
Company Accounting
Oversight
Board
(the
‘‘PCAOB’’)
regarding
communications between our independent registered public accounting firm and Audit Committee.
The Audit Committee has received and reviewed the written disclosures from KPMG LLP required by
applicable requirements of the PCAOB regarding the independent accountant’s communications with the
Audit Committee concerning independence and has discussed with KPMG LLP its independence from us.
Based on the activities, reviews, and discussions referred to above, the Audit Committee recommended
to the Board of Directors that the audited consolidated financial statements be included in Veeva’s Annual
Report on Form 10-K for the fiscal year ended January 31, 2024 for filing with the Securities and Exchange
Commission.
Submitted by the Audit Committee of the Board of Directors:
Priscilla Hung
Tina Hunt
Marshall Mohr (Chair)
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OUR PUBLIC BENEFIT CORPORATION REPORT
‘‘As we have grown and as our customer relationships have deepened, we have become
increasingly important to the life sciences industry’s ability to improve health and extend lives. Veeva
has the potential to become essential to the process of developing therapies and cures and reaching
the patients that need them. Society’s interest in the success and sustainability of this mission is
clear.’’
- Peter Gassner, Founder and CEO
PBC — A Significant Commitment
On February 1, 2021, with overwhelming approval by our voting shareholders, we became the first public
company to convert from a traditional Delaware corporation to a Public Benefit Corporation (‘‘PBC’’). The
conversion marked a fundamental change in our legal purpose and the scope of our duties that aligns with how
we operate and reflects our Vision and Values.
Being a PBC is about building a lasting company. We continue to operate as a for-profit company, while also
pursuing a public benefit purpose intended to provide a societal benefit beyond corporate profits. Our public
benefit purpose is to advance life-saving work of the industries we serve and to provide high quality
employment opportunities.
Equally important, as a PBC, our directors take into account an expanded set of concerns in the exercise of
their fiduciary duties. Our directors have an obligation to balance the financial interests of shareholders, the
best interests of other stakeholders materially affected by our conduct—including customers, employees,
partners, and the communities in which we operate—and the pursuit of our PBC purpose.
In our view, pursuing our public benefit purpose and considering the interests of our key stakeholders is
the best way to build a durable business for the long term, which, we believe, is also in the best interest of
shareholders.
We publish this PBC report annually to provide a view into our PBC structure and how it reflects our Vision and
Values, our work in pursuing our public benefit purpose and the objectives set by our Board of Directors, and
how the consideration of stakeholder interests influences our decision-making and operations.
Operating as a PBC Aligns to Our Vision and Values
Our Vision and Values guide our strategy, operations, and decision-making at all levels of the company. We
review and reinforce our Vision and Values at every significant meeting or event. While our Vision and Values
have remained constant for many years, we review them and consider adjustments annually and provide the
following detailed description to all our employees:
Vision: Building the Industry Cloud for Life Sciences
We focus on cloud technology, data, technical services, business consulting, and a network of partners to
help the global life sciences industry become more efficient and effective. We aspire to become essential
to and appreciated by the life sciences industry.
Values
1.
Do the Right Thing
2.
Customer Success
3.
Employee Success
4.
Speed
Our values are listed in priority order from one to four.
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Our Public Benefit Corporation Report
Do the Right Thing
We pride ourselves on being good humans that are honest, direct, and humble. We don’t lie, cheat, or
steal. We treat others how we wish to be treated and respect each individual person. We trust common
sense over excessive rules. We consider customers, employees, the industries we serve, and
shareholders in making decisions. Veeva is not all about the money.
Customer Success
Customer success has three parts. First, it's about the people in the companies we serve. They should
enjoy working with our products and people. They should be able to count on us and know we will go the
extra mile when needed for customer success. Second, it's about the companies. Our products and
services should deliver positive value to our customers over the short and long term. And third, for the
industries we serve. Veeva products and services should have a positive effect on the industry, making it
more efficient, innovative, and effective. We strive to be an outstanding and highly strategic partner to the
industry over the long term.
Employee Success
Veeva should be a place where employees can do their best work and work around great people in an
environment of teamwork. Employees should be treated with respect and given the appropriate
supporting structures to effectively ‘‘captain their own ship’’ for growth and excellence. We are careful in
who we hire, and we take action when things are not working out. We prefer to promote internally based
on potential. We compensate fairly based on contribution.
Speed
We should try our best to do things quickly and correctly the first time. We should get the important things
done today rather than tomorrow. As we grow, we must push decision making down to operating levels to
retain our speed, agility, and innovation. We know that as a company grows it will tend to slow down. We
fight against that gravity. We celebrate mistakes and learn from them.Acompany that has no mistakes has
no speed, takes no risks, and has little reward.
Our Public Benefit Purpose
To provide products and services that are intended to help make the industries we serve more
productive and to create high-quality employment opportunities in the communities in which we
operate.
We believe that pursuing this public benefit purpose, among other benefits, (i) helps us maintain alignment
with the primary industry we serve—life sciences—and its broad goal to improve health and extend lives,
and (ii) enhances our relationships with employees and job candidates. Shareholders also benefit when
employees are engaged and happy, when partners can collaborate and add value, when customers are
more productive, and when customers feel confident partnering on long-term engagements.
Our PBC Objectives
Our Board of Directors has established the following objectives as we pursue our public benefit purpose.
They may change over time as our business and our relationship with the industries we serve evolves.
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Our Public Benefit Corporation Report
Veeva Public Benefit Purpose (Part 1): To provide products and services that are intended to help make
the industries we serve more productive.
•
Objective 1: Enable faster and less expensive clinical trials that are less burdensome and more
accessible to patients
•
By connecting clinical trial stakeholders through Veeva’s integrated clinical technology
solutions, we intend to make clinical trials more efficient with connected processes and
automated data flow to benefit clinical trial participants, sites, and sponsors. We take a
long-term view and are working to fundamentally improve the burdensome clinical trial
processes, not just sell products that are short-term fixes for short-term gain.
Representative progress for fiscal 2024:
•
Veeva Vault EDC has now been used in more than 1,000 clinical trials globally, bringing
much-needed innovation to the industry that has enabled faster clinical trial study builds
and more efficient ongoing maintenance of the study design. In an industry first, we also
migrated the entire core portfolio of in-process studies of a top 20 biopharma company
from a legacy EDC provider to Vault EDC. Vault EDC’s migration capability is an
important step toward enabling the industry to take advantage of modern innovative
technology for clinical trials.
•
We continue to invest in Veeva SiteVault. SiteVault is a free technology that over
7,000 clinical trial sites have signed-up to manage their regulatory information and
share information with clinical trial sponsors. More than 650 clinical research sites
serving patients use this free technology daily.
•
We continue to introduce high-quality free applications for research sites that make
clinical trials more efficient for the industry overall. We launched Veeva Launch Pad, a
free web application that simplifies logins to sponsor systems for any study. Launch Pad
is used by individuals at research sites to organize and access the many technologies
they are required to use on a daily basis. VeevaID, introduced in our last fiscal year,
provides single sign-on capability for clinical researchers across all sponsor systems.
•
We created clinicaltrials.veeva (CTV), a free website that gives patients, sites, and
sponsors a better way to find clinical trials. Though still relatively new, CTV has already
eclipsed 75,000 monthly visits.
•
Veeva ePRO—used by patients in clinical trials—now has live studies across all clinical
trial phases and a wide array of indications. Customers use Veeva ePRO to make the
clinical trial experience much easier for patients with this simple mobile application.
This eases the technology and education burden on clinical trial participants and helps
enable faster study builds.
•
Objective 2: Support customer choice and remove competitive barriers from the industry
•
Life sciences companies should have the freedom to choose the software, data products,
and services that meet their business needs without undue restrictions. Choice benefits the
life sciences industry and is crucial for the industry to fulfill its mission of improving the lives
of patients. Today we maintain more than 800 agreements that allow third parties (often
competitors) to access our proprietary data and cloud software products for that purpose.
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Our Public Benefit Corporation Report
We do not block or disable integrations to third-party software products. Instead, we enable
them through open APIs where possible. We have also taken legal action against IQVIA to
stop their anti-competitive practices that we believe harm the life sciences industry and
violate antitrust laws.
Additionally, in January 2024 we announced the availability of the full Veeva Compass suite
of commercial data products to provide the industry a better alternative to IQVIA, the
historically dominant provider. Compass uniquely supports the needs of today’s modern
medicines because it includes projected data for both retail products and complex in-office
therapies.
Veeva Public Benefit Purpose (Part 2): To create high-quality employment opportunities in the
communities in which we operate.
•
Objective 3: High-Quality Job Creation — 10,000 employees by 2025
•
We provide job opportunities with high potential for development and advancement, fair and
competitive compensation and benefits, location flexibility, and without abusive restrictions.
We added 428 employees in fiscal 2024 and ended the year with more than 7,100
employees. Also, because of our measured and thoughtful hiring process, we have
continued to grow steadily without the need for layoffs.
We currently do not expect to reach our directional goal of 10,000 employees by 2025, but
we remain focused on creating the highest quality job opportunities and finding the right
people for Veeva.
•
Objective 4: Advocate for the elimination of the use of non-competes as a condition of
employment in the U.S. by 2030
•
We have long held the belief that individuals and society benefit when employees have the
freedom to pursue the opportunities they choose. In fiscal 2024, we continued our public
support for federal action to ban employment non-compete agreements, including meeting
with the offices of numerous members of Congress to explain the benefits of a federal
non-compete ban, and we were actively involved in efforts at the state level to enact
non-compete reform, including support for the proposed non-compete ban in New York. We
plan to continue our efforts to eliminate non-competes.
Key Stakeholder Decisions
We consider the interests of our shareholders, customers, employees, partners, and the communities in
which we operate when making decisions. We believe that balancing the interests of these stakeholders
is necessary to achieve meaningful success and maintain market leadership for the long term.
We believe a powerful way to show how we operate as a PBC is to share some key decisions from our
fiscal year that illustrate stakeholder-balanced decision making. Decisions are leading indicators of
operations and results. Key decisions may not impact results for multiple years or may be preventative in
nature.
1.
Operating Principles
We formalized Humility and Care-Notice-Act as two core operating principles of Veeva. These
two join our existing operating principles: Clear and Correct Target Markets, Engaged Teams
Working Together, Autonomy Over Alignment, Execution Matters Most, Focus Pays Off, and
Keep it Simple. These principles, together with our Vision and Values, are fundamental to how we
operate and make decisions.
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Our Public Benefit Corporation Report
2.
SBTi
In alignment with the industry we serve and the growing global consensus, we committed to build
a carbon emission strategy aligned with and verified by the Science Based Targets initiative.
3.
Work Anywhere
We continued our commitment to Work Anywhere while many other companies that had
established work-from-home policies during the pandemic abandoned them. At the same time,
we introduced new practices to foster productivity and collaboration, including guidelines on core
working hours, calendar norms, and in-person coworking.
4.
Vault Basics
We started developing Vault Basics, a simple solution for emerging biotechs with under
200 employees to get the standard software and support they need as they start up. With this
offering, small biotech companies with limited staff can take advantage of Veeva's industry-
leading applications with speed and low cost of ownership as Vault Basics also includes training,
support, and best practices built in. This innovation expanded our ability to serve a broader set
of companies in the industry working to develop new treatments.
5.
Termination for Convenience
We added a termination for convenience right to our master customer agreements, which aligns
with our approach to customer relationships and also results in a more transparent reflection of
our business in our financial results.
Key Operations Practices
Our Operations Practices keep us aligned to our Vision and Values, stakeholder interests, and public
benefit purpose as we scale. Seven of the most important and representative operational practices that
were significant in the past year are:
1.
We provide consistent and frequent communication of our Vision and Values. We begin every
important meeting, including each meeting of our Board of Directors and all large employee and
customer meetings by reviewing our Vision and Values. Our Vision and Values act as our North
Star for decision making, are emphasized and engrained into our thinking, and are intrinsically
tied to our PBC status and success.
2.
We are committed to our operating principles as a key part of our broader operating model. They
describe our approach to getting work done at Veeva and are fundamental to how we continue
to grow in the right way. Our operating principles are: Clear and Correct Target Markets, Engaged
Teams Working Together, Autonomy Over Alignment, Execution Matters Most, Focus Pays Off,
Keep it Simple, Humility, and Care-Notice-Act.
3.
We audit within our corporate leadership team for integrity and energy with a greater focus on
human interaction and judgment. We take this non-traditional approach to internal audit as a
preventative measure and based on the view that any number of enterprise risks can arise from
a failure in one of these areas. We have again discovered and prevented issues using this
approach in fiscal 2024.
4.
We are committed to a compensation program that is fair and fosters a team-first culture. This
viewpoint is reflected in our executive compensation structure, which is largely equity driven,
does not include exclusive perks, subjective bonuses, or accelerated vesting for executives on
termination. We have broad equity participation which, in fiscal 2024, included 92% of our
employees receiving company equity.
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Our Public Benefit Corporation Report
5.
We maintain our commitment to reasonable employment agreements without non-competes, we
do not make ‘‘keep silent’’ payments, and we have implemented fair and predictable termination
and severance practices.
6.
We support our Veeva Giving program in which each employee receives an amount equivalent
to 1% of their base salary annually to direct to the non-profit(s) of their choice, without a
requirement for an employee match. The program encourages employees to give back to their
communities in a way that is entirely employee-directed, and not regressive (i.e., not a match that
only the highest-paid can afford). We never dictate favored corporate causes or ask employees
to donate to specific non-profits. In calendar 2023, our employees donated $6.1 million to over
6,500 different charitable organizations.
7.
We are committed to our ‘‘Work Anywhere’’ policy, which we think helps employees, their
families, and the environment. WorkAnywhere broadens our talent pool and allows for employee
mobility as life events change. Our employees spend more time with families, and less time
commuting. We ensure that remote employees are not treated as second-class citizens and
have all the same opportunities for impact, contribution, and career advancement as employees
who work in an office.
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Veeva Systems Inc. | 2024 Proxy Statement

PROPOSAL
TWO:
RATIFICATION
OF
THE
APPOINTMENT
OF
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Our Board unanimously recommends a vote ‘‘FOR’’ ratification of the appointment of KPMG LLP
as our independent registered public accounting firm for the fiscal year ending January 31, 2025.
Our Audit Committee has appointed the firm of KPMG LLP, independent registered public accountants, to
audit our financial statements for the fiscal year ending January 31, 2025. KPMG has audited our financial
statements since the fiscal year ended January 31, 2010. In compliance with Sarbanes-Oxley
requirements, the lead audit partner from KPMG rotates off our account every five years. The last lead
audit partner rotation occurred in April 2023.
Notwithstanding its selection and even if our shareholders ratify the selection, our Audit Committee, in its
discretion, may appoint another independent registered public accounting firm at any time if the Audit
Committee believes that such a change would be in the best interests of Veeva and its shareholders. At
the Annual Meeting, the shareholders are being asked to ratify the appointment of KPMG as our
independent registered public accounting firm for the fiscal year ending January 31, 2025. Our Audit
Committee is submitting the selection of KPMG to our shareholders because we value our shareholders’
views on our independent registered public accounting firm and as a matter of good corporate
governance. Representatives of KPMG will be present at the Annual Meeting, and they will have an
opportunity to make statements and will be available to respond to appropriate questions from
shareholders.
If this proposal does not receive the affirmative approval of a majority of the votes cast on the proposal, the
Audit Committee would reconsider the appointment.
Principal Accounting Fees and Services
The following table sets forth all fees paid or accrued by us for professional audit services and other
services rendered by KPMG for the fiscal years ended January 31, 2024 and 2023:
2024
2023
Audit Fees(1)
$3,657,000
$2,757,000
Audit-Related Fees
—
—
Tax Fees(2)
$
—
$
54,000
All Other Fees
—
—
Total Fees
$3,657,000
$2,811,000
(1)
Audit Fees: This category represents fees for professional services provided in connection with the audit of our financial
statements, review of our quarterly financial statements, attest services related to Section 404 of the Sarbanes-Oxley Act of
2002, and audit services provided in connection with other regulatory or statutory filings for which we have engaged KPMG.
(2)
Tax Fees: This category represents fees paid for indirect tax compliance and consulting services.
Pre-Approval of Audit and Non-Audit Services
Consistent with requirements of the SEC and the PCAOB regarding auditor independence, our Audit
Committee is responsible for the appointment, compensation, and oversight of the work of KPMG. In
recognition of this responsibility, our Audit Committee (or the chair if such approval is needed on a
time-urgent basis) generally pre-approves all audit and permissible non-audit services provided by
KPMG. These services may include audit services, audit-related services, tax services, and other
services. All services provided by KPMG for our fiscal years ended January 31, 2024 and 2023 were
pre-approved by ourAudit Committee, except for minor services which in the aggregate did not exceed 5%
of the fees we paid to KPMG for each fiscal year.
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Veeva Systems Inc. | 2024 Proxy Statement
39

PROPOSAL
THREE:
APPROVAL
OF
AN
AMENDMENT
AND
RESTATEMENT OF OUR CERTIFICATE OF INCORPORATION TO
REFLECT DELAWARE LAW PROVISIONS REGARDING OFFICER
EXCULPATION
Our Board unanimously recommends a vote ‘‘FOR’’ the adoption and approval of the amendment
and restatement of our Certificate of Incorporation to reflect the Delaware law provisions
regarding officer exculpation.
Reasons for the Proposal
The State of Delaware, which is our state of incorporation, enacted legislation that enables Delaware
corporations to limit the liability of certain of their officers in limited circumstances. In light of this update,
we are proposing to amend and restate our Certificate of Incorporation (as amended and restated, the
‘‘New Certificate’’) to add a provision exculpating certain of our officers from liability in specific
circumstances, as permitted by Delaware law. The Delaware legislation only permits, and our New
Certificate would only permit, exculpation for direct claims (as opposed to derivative claims made by
shareholders on behalf of the corporation) and would not apply to breaches of the duty of loyalty, acts or
omissions not in good faith or that involve intentional misconduct or a knowing violation of law, or any
transaction in which the officer derived an improper personal benefit.
After considering the benefits and the consequences of these updates, our Board believes providing for
such exculpation ameliorates the inconsistent treatment of officers and directors under Delaware law
notwithstanding that both officers and directors have similar fiduciary duties. Our Board also believes the
New Certificate will strike a balance between shareholders’ interest in accountability and their interest in
our being able to attract and retain quality officers to work on our behalf. Further, our Board considered the
extent of exculpation provided under the law and, accordingly, under the New Certificate, and believes that
it is reasonable and does not unduly impact shareholder rights.
Therefore, taking into account the narrow class and type of claims for which officers’ liability would be
exculpated, and the benefits the Board believes would accrue to the Company and our shareholders in the
form of an enhanced ability to attract and retain talented officers, the Board determined that it is advisable
and balances our shareholders’ pecuniary (financial) interests, the best interests of those materially
affected by Veeva’s conduct (including customers, employees, partners, and the communities in which we
operate), and the public benefits identified in our Certificate of Incorporation to amend and restate our
Certificate of Incorporation to provide such exculpation to the extent permitted by Delaware law.
Overview of Changes to the New Certificate
The New Certificate would amend and restate our Certificate of Incorporation in its entirety to reflect the
added Section Thirteenth to permit officer exculpation:
THIRTEENTH: To the fullest extent permitted by the DGCL as it now exists and as it may hereafter be
amended, no officer of the Corporation shall be personally liable to the Corporation or any of its
stockholders for monetary damages for breach of fiduciary duty as an officer; provided, however, that
nothing contained in thisArticle THIRTEENTH shall eliminate or limit the liability of an officer (i) for any
breach of the officer’s duty of loyalty to the Corporation or its stockholders, (ii) for acts or omissions
not in good faith or which involve intentional misconduct or a knowing violation of law, (iii) for any
transaction from which the officer derived an improper personal benefit, or (iv) in any action by or in
the right of the Corporation. No repeal or modification of this Article THIRTEENTH shall apply to or
have any adverse effect on any right or protection of, or any limitation of the liability of, an officer of the
Corporation existing at the time of such repeal or modification with respect to acts or omissions
occurring prior to such repeal or modification.
This description should be read in conjunction with the full text of the New Certificate, which was filed by
the Company as Appendix A to this Proxy Statement and is marked to show the proposed modifications.
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Veeva Systems Inc. | 2024 Proxy Statement

Required Vote
To pass, Proposal Three requires the affirmative vote of a majority of the voting power of the outstanding
shares of our capital stock as of the Record Date entitled to vote on such amendment. If you fail to vote or
fail to instruct your broker or other nominee to vote, or vote to abstain from voting on this proposal, it will
have the same effect as a vote AGAINST the proposal to amend our Certificate of Incorporation to permit
officer exculpation. If our shareholders approve Proposal Three, we will promptly file the New Certificate
with the Secretary of State of the State of Delaware. If our shareholders do not approve Proposal Three,
the New Certificate will not be filed with the Secretary of State of the State of Delaware and our Certificate
of Incorporation will remain in place. Notwithstanding the foregoing, at any time prior to the effectiveness
of the filing of the New Certificate with the Secretary of State of the State of Delaware, our Board reserves
the right to abandon the New Certificate and not to file the New Certificate, even if the New Certificate is
approved by our shareholders.
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41

OUR PAY
Compensation Discussion and Analysis
This Compensation Discussion and Analysis explains our compensation philosophy, policies, and
practices for the following individuals, who are our ‘‘named executive officers’’ or ‘‘NEOs’’ for fiscal 2024.
Name
Position
Peter P. Gassner
Chief Executive Officer
Brent Bowman
Former Chief Financial Officer
Alan V. Mateo
Executive Vice President, Global Sales
Thomas D. Schwenger
President and Chief Customer Officer
E. Nitsa Zuppas
President and Chief of Staff
More detailed information about the compensation provided to our NEOs is set forth in the Summary
Compensation Table and other tables that follow this section, including the accompanying footnotes and
narratives relating to those tables.
Executive Summary
We did not make any material changes to our executive compensation program for fiscal 2024. As further
detailed in the table below, three primary components made up our executive compensation program in fiscal
2024: base salary, short-term equity incentives (a ‘‘stock bonus’’) in the form of an annual restricted stock unit
(‘‘RSU’’) grant, and long-term equity incentives in the form of annual grants of stock options. In fiscal 2023, in
light of a competitive environment for executive talent and compensation, in addition to these components, we
also granted our executive officers, except for our CEO, a one-time special equity retention grant of RSUs and
stock options.
Compensation
Element
Description
Purpose
Base Salary
•
All executive officers make the same base salary,
which was paid at a rate of $400,000/year from
February 1, 2023 through March 31, 2023 and
$425,000/year for the remainder of fiscal 2024
•
None of our executive officers is eligible to receive
a short-term cash incentive bonus or other form of
variable cash-based compensation
•
Compensates for services rendered on a day-to-
day basis and to provide sufficient fixed cash
compensation to allow executive officers to fund
their personal and household expenses
Annual ‘‘Stock
Bonus’’
•
Except
for
our
CEO,
all
executive
officers
participate in a short-term incentive program (a
‘‘stock bonus’’) utilizing RSUs rather than cash
•
Stock bonuses are designed to ensure that the
executive officer will have RSUs vesting during
each fiscal year that achieve a value based on a
percentage of base salary
•
Target stock bonuses range from 200% to 350% of
base
salary,
with
the
specific
percentage
determined with respect to the executive officer’s
role within the company
•
To achieve the desired target stock bonus level,
executive officers receive a new RSU grant each
year that vest quarterly over a one-year period
•
Rewards annual performance
•
Drives company-wide and individual performance
•
Effective retention tool because unvested awards
are forfeited
•
Allows a holder whose cash needs may, at a
given time exceed our cash compensation, to
monetize their stock holdings to meet those
needs while still aligning their interests with those
of our shareholders
Annual Long-
Term Equity
Incentives
•
Except for our CEO, all executive officers receive
an annual award of stock options for common
stock based on an ‘‘option factor’’multiplier applied
to the number of RSUs granted as the stock bonus
in the same year (i.e., number of RSUs granted for
annual stock bonus X option factor = number of
stock options)
•
Option factors range from 3.0 to 4.0 depending on
executive officer’s role
•
Stock options are granted annually and vest
annually over four years
•
Inherently performance-based because the holder
benefits only if our stock price increases following
the grant date, aligning the holder’s interest closely
with those of our shareholders
•
Emphasizes an ownership culture and rewards
our executives for growing our business
•
Encourages executive officers to achieve multi-
year strategic objectives
•
Effective retention tool because unvested awards
are forfeited
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Our Pay
Compensation
Element
Description
Purpose
Fiscal 2023
Special Equity
Retention Grant
•
Excluding
our
CEO,
all
executive
officers
received
special
long-term
equity
incentive
grants in fiscal 2023
•
One-time awards of RSUs ranging from 7,500 to
15,000 shares of common stock and stock
options ranging from 15,000 to 30,000 shares of
common stock
•
No vesting prior to April 1, 2026 for most
executive officers (the ‘‘Four-Year Cliff’’)
•
Strong retention tool in a competitive market to
protect leadership continuity for the long-term
•
Four-Year Cliff incentivizes executive officers to
remain at Veeva and continue to create value
and drive execution over an extended period
•
The stock option element further aligns the
option holder’s interest closely with those of our
shareholders
A program to compensate, retain, and incentivize our CEO through our fiscal year ending January 31,
2025 was put in place by our Compensation Committee in 2018 and is comprised of stock options vesting
from March 2020 to February 2025. That program is detailed below under ‘‘Principal Elements of
Compensation—Equity Awards—CEO Equity Compensation’’ and has not changed. Our CEO did not
receive an additional equity grant in fiscal 2024.
Effective April 1, 2024, the annual base salary for all of our NEOs is $450,000. Also, our Compensation
Committee approved target stock bonuses for our NEOs (other than Mr. Mateo and our CEO) that range
from 260% to 375% and an option factor of 4.0 with vesting commencing on April 1, 2024. As disclosed in
our Current Report on Form 8-K filed on April 1, 2024, Mr. Mateo will retire from his position as Executive
Vice President, Global Sales and transition to a part-time advisor role effective April 30, 2024. Our CEO
has not received an additional equity grant in fiscal 2025.
Our Board and Compensation Committee believe our compensation programs are effective at
incentivizing and retaining our senior executives and closely aligning the interests of our senior
management team with those of our shareholders.
Executive Compensation Philosophy, Objectives, and Components
We operate in the software and technology industry and face a highly competitive environment for
top-level executive talent. To accomplish our business and growth objectives, we must be able to attract
and retain talented executives whose skills and experience enable them to contribute to our long-term
success. To that end, the principal objectives and philosophy of our executive compensation programs are
to attract, fairly compensate, appropriately incentivize, and retain our executives in a manner that aligns
their long-term interests with those of our shareholders. In fiscal 2024, the primary components of the
compensation program for our NEOs, other than our CEO, were base salary, a stock bonus in the form of
an annual RSU grant, and long-term equity incentives in the form of annual grants of stock options.
Role of Compensation Committee, Management, and Compensation
Consultant
Role of Compensation Committee. Our Board established a Compensation Committee to discharge its
responsibilities relating to our executive compensation policies and programs. Our Compensation
Committee evaluates the performance of our CEO and determines his compensation. The Compensation
Committee also determines the compensation of our other executive officers in consultation with our CEO.
In making its decisions, our Compensation Committee considers such matters as its members deem
appropriate, including our financial and operating performance, the performance of our common stock,
factors specific to individual executives such as their individual achievements and retention concerns, our
operational goals, the comparative compensation data described below, the results of our most recent
say-on-pay advisory vote and say-when-on pay advisory vote, and shareholder feedback on
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43

Our Pay
compensation and governance matters. From time to time, our Board approves equity grants to our
executive
officers
upon
the
recommendation
of
the
Compensation
Committee,
although
our
Compensation Committee is also authorized to approve such grants. Our Compensation Committee has
delegated authority to our CEO to make certain routine equity award grants to non-executives within
certain share parameters established and reviewed from time to time by the Compensation Committee.
For additional information on the Compensation Committee, see ‘‘How We are Organized—Board
Committees—Compensation Committee.’’
Role of Management. Members of management, including our CEO, Chief Financial Officer, Chief
People Officer, and General Counsel, work with our Compensation Committee and often attend the
Compensation Committee meetings. Members of management assist the Compensation Committee by
providing information on competitive market compensation practices, market data on our outside director
compensation program, and such other information as the Compensation Committee may from time to
time request. They also make presentations to our Compensation Committee regarding our historical
equity grants and the adequacy of the remaining equity pool to achieve retention objectives, which
materials are also made available to our Board. Although our CEO participates in the discussion and
decisions relating to the compensation of our other executive officers, he is not present during
deliberations or voting with respect to his own compensation.
Role of Compensation Consultant. Our Compensation Committee has the authority to engage its own
advisors to assist it in performing its duties and we pay the fees charged by such advisors. For fiscal 2024,
our Compensation Committee engaged Compensia to evaluate and recommend a peer group against
which to compare our compensation programs.
Peer Group and Competitive Data
With respect to fiscal 2024 compensation for our NEOs, our Compensation Committee considered
publicly available benchmarking data gathered by the management team of executive compensation at
the peer companies listed below. Our Compensation Committee believes it is useful to review this
comparative data when evaluating our executive compensation programs and making compensation
decisions for our NEOs. While it uses this data as a reference point, the Compensation Committee does
not feel it necessary to mirror the compensation provided by these other companies or to target any
specific percentile or range of percentiles for cash, incentive, equity, or total compensation for our
executive officers relative to these peer companies.
Compensia
evaluates
and
recommends
a
peer
group
annually
for
executive
compensation
benchmarking. Compensia re-evaluated our peer group for fiscal 2024 and recommended removing
RingCentral and adding Snowflake to our peer group. The peer group consisted of publicly traded
software and software services companies that generally had revenues between approximately
$577 million and $5.8 billion, generally experienced high year-over-year revenue growth, and/or had a
market capitalization between $8 billion and $131 billion. Our Compensation Committee considered the
peer group’s compensation practices data for compensation decisions during and with respect to fiscal
2024. The peer group consisted of the following companies, which our Compensation Committee
determined are appropriate:
ANSYS
Autodesk
CrowdStrike Holdings
Datadog
DocuSign
Fortinet
Okta
Palo Alto Networks
Paycom Software
ServiceNow
Snowflake
Splunk
SS&C Technologies Holdings
Twilio
Tyler Technologies
Workday
Zendesk
Zoom
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Our Pay
Principal Elements of Compensation
The compensation of our NEOs for fiscal 2024 consisted of (i) base salary, (ii) with respect to NEOs other
than our CEO, new equity awards granted during fiscal 2024, and (iii) continued vesting during the course
of the year of stock options and, with respect to NEOs other than our CEO, RSUs that had been granted
in prior fiscal years. The mix and amount of compensation elements has been and will continue to be
within the discretion and business judgment of our Compensation Committee.
Our Compensation Committee has structured these compensation programs to attract and retain senior
executives, provide competitive levels of more liquid and less volatile compensation through base salary and
RSUs, continue to foster an ownership mentality and alignment with the long-term interests of shareholders
through the use of RSUs and stock options, and encourage the achievement of key operational goals.
Base Salary. We provide base salaries to our executive officers to compensate them for services
rendered on a day-to-day basis and to provide sufficient fixed cash compensation to allow them to fund
their personal and household expenses while remaining focused on their responsibilities to Veeva.
Since our 2013 initial public offering (‘‘IPO’’), Veeva has maintained a largely flat annual base salary
structure for our executive officers. During fiscal 2024, the annual base salary of all of our NEOs was
$400,000/year from February 1 through March 31 and $425,000/year for the remainder of fiscal 2024. The
base salary is reflected in the Summary Compensation Table below.
Annual Cash Incentive Bonuses. We have generally not offered a short-term cash incentive bonus
program to our NEOs since our IPO, and our Compensation Committee again determined for fiscal
2024 not to offer such a program. Rather, our Board and Compensation Committee continue to believe
that our reliance on equity compensation adequately facilitates the achievement of corporate operational
goals and aligns each NEO with shareholder interest. Accordingly, none of our NEOs was paid a cash
incentive bonus for fiscal 2024.
Equity Awards. Equity compensation awards remain an important part of our executive compensation
program. We have granted RSUs and stock options from time to time to our employees, including our
executive officers, under our stock plans. Our Compensation Committee believes that RSUs are an
important component of a competitive compensation program. RSUs supplement our cash compensation
and allow a holder whose cash needs may, at a given time exceed our cash compensation, to monetize
their stock holdings to meet those needs while still aligning their interests with those of our shareholders.
Our Compensation Committee believes that stock options are inherently performance-based because the
holder benefits only if our stock price increases following the grant date, aligning the option holder’s
interest closely with those of our shareholders. We believe that the combination of stock options and RSUs
in our equity compensation program have effectively emphasized an ownership culture and rewarded our
executive officers for growing our business. We also believe that our practice of making annual equity
grants mitigates, to some degree, the impact of stock price volatility, which we have recently experienced.
In fiscal 2023, in light of a competitive environment for executive talent and compensation, we also granted
our executive officers, except for our CEO, a one-time special equity retention grant of RSUs and stock
options. These grants, in the case of most of our executive officers, will vest on April 1, 2026, subject to
continued service by such executive officers. We believe that the composition of these grants and the
vesting schedule protect leadership continuity and incentivize long-term value creation.
Under our executive compensation program implemented in fiscal 2020, applicable to all executive
officers except for our CEO, we grant an annual ‘‘stock bonus,’’ or short-term equity incentive in the form
of an annual RSU grant, and annual long-term equity incentives in the form of stock options.
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45

Our Pay
Annual Stock Bonus Grants. The structure and purpose of our stock bonus program is described in the
Executive Summary above. In fiscal 2024, based on the methodology described in the Executive
Summary above, each of Ms. Zuppas and Messrs. Bowman, Mateo, and Schwenger received an RSU
grant of 6,479, 5,183, 7,775, and 9,071 RSUs, respectively, that vest quarterly over a one-year period.
Annual Stock Option Grants. The structure and purpose of our stock option program is described in the
Executive Summary above. In fiscal 2024, based on the methodology described in the Executive
Summary above, each of Ms. Zuppas and Messrs. Bowman, Mateo, and Schwenger received a stock
option grant to purchase 25,916, 20,732, 23,325, and 36,284 shares of our common stock, respectively.
These stock option grants vest annually over a four-year period and have an exercise price equal to
$180.02, the closing market price on the date of grant.
Fiscal 2023 Special Equity Retention Grants. In fiscal 2023, in addition to the annual grants described
above, each of Ms. Zuppas and Messrs. Bowman, Mateo, and Schwenger received a one-time RSU grant
of 7,500, 10,000, 5,000, and 15,000 shares of our common stock, respectively, as well as a one-time stock
option grant to purchase 15,000, 20,000, 10,000, and 30,000 shares of our common stock, respectively. One
hundred percent of the special equity retention grants awarded to Mr. Mateo vested on April 1, 2024, 9/16th
of the special equity retention grants awarded to Mr. Bowman will vest on July 1, 2024, one hundred percent
of the special equity retention grants awarded to Ms. Zuppas will vest on April 1, 2026, and one hundred
percent of the special equity retention grants awarded to Mr. Schwenger will vest on October 1, 2027, all
subject to continued service. The stock option grants that are a part of the fiscal 2023 special equity retention
program have an exercise price equal to $207.48, the closing market price on the date of grant.
CEO Equity Compensation. With respect to our CEO, Mr. Gassner, our Compensation Committee has
purposefully placed strong emphasis on long-term incentive compensation in the form of stock options to
effectively align his long-term interests with those of our shareholders.
On January 10, 2018, upon the recommendation of our Compensation Committee, our Board approved a
grant to Mr. Gassner of options to purchase an aggregate of 2,838,635 shares of our common stock (the
‘‘CEO Options’’) with an exercise price above the closing market price on the grant date. The CEO Options
were the first equity compensation Mr. Gassner had received since March 2013, several months prior to
completing our IPO. The CEO Options have an exercise price of $60.00 per share, which approximated
the 60-day average of closing market prices around our all-time high closing market price prior to
January 10, 2018.
The table below summarizes the service-based vesting schedule and stock price target conditions upon
which Mr. Gassner’s CEO Options vest and become exercisable:
Number of
Shares
Service-Based
Vesting Condition
Stock Price
Target Vesting
Condition
First Date Exercisable
Expiration Date
2,128,975
Continued
service
as
CEO
through February 1, 2025, with
vesting in monthly increments
beginning February 1, 2020
N/A
First monthly increment (1/60th of total)
became vested and exercisable on March 1,
2020, with additional monthly increments
becoming
exercisable
thereafter
through
February 1, 2025
January 9, 2028
177,415
Same as above
$
90.00
Same as above now that the applicable
Stock Price Target has been achieved
January 9, 2028
177,415
Same as above
$
100.00
Same as above now that the applicable
Stock Price Target has been achieved
January 9, 2028
177,415
Same as above
$
110.00
Same as above now that the applicable
Stock Price Target has been achieved
January 9, 2028
177,415
Same as above
$
120.00
Same as above now that the applicable
Stock Price Target has been achieved
January 9, 2028
To achieve each of the above Stock Price Target Vesting Conditions, Veeva’s common stock had to
sustain the specified Stock Price Target for at least 60 consecutive trading days, and each Stock Price
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Our Pay
Target Vesting Condition has been satisfied. Consistent with Mr. Gassner’s pre-IPO grant, the CEO
Options are not subject to any contractual vesting acceleration provisions. Moreover, the CEO Options
reflect the continuation of a five-year long-term incentive compensation cycle for Mr. Gassner and did not
begin vesting (based upon the service-based vesting conditions) until Mr. Gassner’s pre-IPO grant stock
options completed vesting at the end of our fiscal year ended January 31, 2020.
Perquisites, Retirement, and Other Benefits. We generally do not provide perquisites or other benefits
to our executive officers other than those available to employees generally. We have established a 401(k)
tax-deferred savings plan, which permits participants, including our executive officers, to make
contributions up to applicable annual statutory limits by salary deduction pursuant to Section 401(k) of the
Internal Revenue Code of 1986, as amended (the ‘‘Code’’). We are responsible for administrative costs of
the 401(k) plan. We match 100% of eligible contributions by our employees, including our executive
officers, up to $2,000 per year. Such matching contributions are immediately and fully vested.
Severance and Change in Control Benefits. None of our NEOs is currently eligible for any severance
or change in control-related benefits, except Mr. Bowman for whom the vesting of a portion of certain
equity grants, consistent with his term of service, has been accelerated in connection with his departure
from the Company.
Other Compensation Information and Policies
Stock Ownership Guidelines
To further align the interests of our directors and executive officers with those of our shareholders, our
Board adopted stock ownership guidelines. Under these guidelines, all of our executive officers are
required to achieve certain stock ownership levels within three years of the later of March 19, 2019 (the
date our Board adopted stock ownership guidelines) or the date of such executive officer’s hire or
appointment to a position with a higher ownership requirement. The guidelines require ownership as
follows:
•
CEO: Value equal to three times his or her annual base salary
•
Other executive officers: Value equal to his or her annual base salary
Executive officers may satisfy these guidelines by ownership of shares of our common stock or vested and
unexercised stock options. As of March 29, 2024, all of our executive officers are in compliance with the
guidelines.
See ‘‘How We are Paid—Stock Ownership Guidelines’’ for information about the guidelines applicable to
our directors.
Compensation Recovery (‘‘Clawback’’) Policy
In October 2022, the SEC approved final rules that require public companies to adopt, enforce, and
disclose an executive compensation recovery (‘‘clawback’’) policy. In September 2023, to comply with the
final SEC rules and the corresponding NYSE listing standards, we adopted our clawback policy. Our policy
provides for the mandatory recovery of excess incentive-based compensation, as defined under the
Exchange Act and related NYSE listing standards, from current and former executive officers in the event
of an accounting restatement. The recovery of such compensation applies regardless of whether the
executive officer engaged in misconduct or otherwise caused or contributed to the requirement of an
accounting restatement. In addition, under our clawback policy, we may recoup from executive officers
erroneously awarded incentive-based compensation received within a lookback period of the three
completed fiscal years preceding the date on which we are required to prepare an accounting
restatement. Other than our CEO, our NEOs are not currently entitled to incentive-based compensation.
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Veeva Systems Inc. | 2024 Proxy Statement
47

Our Pay
Stock Trading Practices; Trading and Hedging Policies
Our executive officers are subject to our Insider Trading Policy, which applies to their transactions
involving any securities of Veeva, including purchases, sales, and gifts of Veeva stock. Except under
limited circumstances, persons subject to the policy may not engage in any transaction of Veeva securities
while aware of material nonpublic information relating to Veeva. The Insider Trading Policy also
implements quarterly trading blackout periods and allows for special blackout periods to limit the likelihood
of trading at times with significant risk of insider trading exposure. In addition, directors and executive
officers are prohibited from engaging in any transaction involving Veeva securities without first obtaining
pre-clearance from our compliance officer.
Our Insider Trading Policy also includes Rule 10b5-1 trading plan guidelines that permit our directors and
employees, including our NEOs, to adopt Rule 10b5-1 trading plans (‘‘10b5-1 plans’’). Under these
guidelines, among other restrictions, 10b5-1 plans may only be adopted or modified when the person
adopting the trading plan is not aware of any material nonpublic information and there is an open trading
window. In addition, the first trade under an amended or new 10b5-1 plan may not occur until the later of
(i) 91 days following adoption of the plan, or (ii) three business days following the filing of our Quarterly
Report on Form 10-Q or Annual Report on Form 10-K, as applicable, for the period in which the trading
plan was adopted or modified.
Our Insider Trading Policy prohibits our directors, executive officers, and employees from hedging
transactions in Veeva stock, pledging Veeva stock, and holding Veeva stock in a margin account among
other restrictions.
Policy Regarding the Timing of Equity Awards
Under our Equity Grant Policy, equity awards granted to our Section 16(b) officers and employees that
directly report to our CEO must be approved by our Compensation Committee.
Annual stock option awards granted to eligible employees, including our Section 16(b) officers and
employees that directly report to our CEO, are generally approved in a regular, previously scheduled
Compensation Committee meeting, as part of our annual compensation review process, which typically
takes place in the beginning of April.
If options are approved by our Compensation Committee during a closed trading window as determined
by our Insider Trading Policy, such approvals must take place at a regular, previously scheduled
Compensation Committee meeting, and the grant date must be the date of the meeting, or if granted by
unanimous written consent, the grant date must be the next open trading day following the date of
approval by the Compensation Committee.
All stock options are granted with an exercise price equal to or above the fair market value of the
underlying shares on the date of grant.
Compensation Policies and Practices as They Relate to Risk Management
Our Compensation Committee has reviewed our major compensation risk exposures and the steps
management has taken to monitor and mitigate such risks and does not believe that our compensation
policies and practices encourage undue or inappropriate risk taking or create risks that are reasonably
likely to have a material adverse effect on Veeva.
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Our Pay
Tax and Accounting Considerations
Deductibility of Executive Compensation
Section 162(m) of the Code will generally limit the amount that we may deduct from our federal income
taxes for remuneration paid to our executive officers to one million dollars per executive officer per year.
While our Compensation Committee is mindful of the benefit to us of the deductibility of compensation and
will consider deductibility when analyzing potential compensation alternatives, our Compensation
Committee believes that it should not be constrained by the requirements of Section 162(m) where those
requirements would impair flexibility in compensating our executive officers in a manner that can best
promote our corporate objectives. Therefore, our Compensation Committee has not adopted a policy that
requires that all compensation be deductible.
No Gross-Ups of Parachute Payments and Deferred Compensation
We did not provide any executive officer, including any NEO, with a ‘‘gross-up’’ or other reimbursement
payment for any tax liability that he or she might owe as a result of the application of Sections 280G, 4999,
or 409Aof the Code during fiscal 2024, and we have not agreed and are not otherwise obligated to provide
any NEOs with such a ‘‘gross-up’’ or other reimbursement.
Accounting Treatment
We account for stock compensation in accordance with ASC Topic 718, which requires companies to
measure and recognize the compensation expense for all share-based awards made to employees and
directors, including stock options and RSUs, over the period during which the award recipient is required
to perform services in exchange for the award. We estimate the fair value of stock options granted using
either a Monte Carlo simulation for market condition awards or the Black-Scholes option-valuation model.
This calculation is performed for accounting purposes and reported in the compensation tables below.
Compensation Committee Report(1)
The Compensation Committee has reviewed and discussed with management the Compensation
Discussion and Analysis required by Item 402(b) of Regulation S-K, and in reliance on such review and
discussions, the Compensation Committee has recommended to the Board that this Compensation
Discussion and Analysis be incorporated by reference into the Annual Report on Form 10-K for the year
ended January 31, 2024 and included in this Proxy Statement.
Gordon Ritter, Chair
Mark Carges
(1)
The material in the Compensation Committee Report is not ‘‘soliciting material,’’ is not deemed ‘‘filed’’ with the SEC and is not
to be incorporated by reference in any of our filings under the Securities Act of 1933, as amended, or the Securities Act, or the
Exchange Act, other than our Annual Report on Form 10-K, whether made before or after the date hereof and irrespective of
any general incorporation language in any such filing.
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Veeva Systems Inc. | 2024 Proxy Statement
49

Our Pay
Summary Compensation Table
The following table provides information concerning the compensation paid to our NEOs for fiscal 2024,
as well as for our prior two fiscal years.
Name and Principal Position
Year
Salary
($)
Stock
Awards
($) (1)
Option
Awards
($) (1)
Total
($)
Peter P. Gassner
Chief Executive Officer
2024
420,833
—
—
420,833
2023
391,667
—
—
391,667
2022
350,000
—
—
350,000
Brent Bowman
Former Chief Financial Officer
2024
420,833
933,044
1,669,341
3,023,218
2023
391,667
3,051,201
3,473,491
6,916,359
2022
350,000
601,288
944,082
1,895,370
Alan V. Mateo
Executive Vice President, Global Sales
2024
420,833
1,399,656
1,878,129
3,698,618
2023
391,667
2,502,001
2,706,677
5,600,345
2022
350,000
1,202,575
1,416,123
2,968,698
Thomas D. Schwenger
President and Chief Customer Officer
2024
420,833
1,632,961
2,921,588
4,975,382
2023
391,667
4,576,801
5,828,157
10,796,625
2022
350,000
1,202,575
2,360,205
3,912,780
E. Nitsa Zuppas
President and Chief of Staff
2024
420,833
1,166,350
2,086,756
3,673,939
2023
391,667
2,654,707
3,223,302
6,269,676
2022
350,000
802,636
1,417,796
2,570,432
(1)
The amounts reported in these columns represent the aggregate grant date fair value of RSUs and options to purchase shares
of our common stock, as applicable, computed in accordance with FASB ASC Topic No. 718. See notes 1 and 12 of the notes
to our consolidated financial statements included in our Annual Report on Form 10-K filed on March 25, 2024 for a discussion
of the assumptions made by us in determining the grant date fair value of our equity awards. These amounts do not purport to
reflect the value that will be recognized by the NEOs upon sale of the underlying securities.
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Our Pay
Fiscal 2024 Grants of Plan-Based Awards
The following table provides information concerning grants of plan-based awards to our NEOs during
fiscal 2024.
Name
Grant
Date
All Other Stock
Awards: Number of
Shares of
Stock or Units
(#)
All Other Option
Awards: Number
of Securities
Underlying
Options
(#)
Exercise
or Base
Price of
Option
Awards
($/share)
Grant Date
Fair Value of
Stock and
Option
Awards
($) (1)
Peter P. Gassner
—
—
—
—
—
Brent Bowman
4/6/2023
—
20,732 (2)
180.02
1,669,341
4/6/2023
5,183 (3)
—
—
933,044
Alan V. Mateo
4/6/2023
—
23,325 (2)
180.02
1,878,129
4/6/2023
7,775 (3)
—
—
1,399,656
Thomas D. Schwenger
4/6/2023
—
36,284 (2)
180.02
2,921,588
4/6/2023
9,071 (3)
—
—
1,632,961
E. Nitsa Zuppas
4/6/2023
—
25,916 (2)
180.02
2,086,756
4/6/2023
6,479 (3)
—
—
1,166,350
(1)
The amounts reported represent the aggregate grant date fair value of RSUs and options to purchase shares of our common
stock, computed in accordance with FASB ASC Topic No. 718. See notes 1 and 12 of the notes to our consolidated financial
statements included in our Annual Report on Form 10-K, filed on March 25, 2024, for a discussion of the assumptions made
by us in determining the grant date fair value of our equity awards. These amounts do not purport to reflect the value that will
be recognized by the NEOs upon sale of the underlying securities.
(2)
The stock options vest over four years, with 25% of the shares vesting on April 1, 2024, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to continued service to Veeva.
(3)
The RSUs vest quarterly over one year, with 25% vesting per quarter, following the vesting commencement date of April 1,
2023, subject to continued service to Veeva.
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
51

Our Pay
Outstanding Equity Awards at Fiscal 2024 Year-End
The following table sets forth information regarding all unexercised options and unvested RSUs held by
each of our NEOs as of January 31, 2024. The vesting schedule applicable to each outstanding award is
described in the footnotes to the table below.
Option Awards
Stock Awards
Name
Grant
Date
Number
of Securities
Underlying
Unexercised
Options
Vested
(#)
Number of
Securities
Underlying
Unexercised
Options
Unvested
(#)
Option
Exercise
Price
($)
Option
Expiration
Date
Number of
Shares
or Units
of Stock
that
Have Not
Vested
(#)
Market
Value of
Shares
of Stock
that
Have Not
Vested
($) (1)
Peter P. Gassner
1/10/2018
1,667,697
461,278 (2)
60.00
1/9/2028
—
—
1/10/2018
138,975
38,440 (3)
60.00
1/9/2028
—
—
1/10/2018
138,975
38,440 (4)
60.00
1/9/2028
—
—
1/10/2018
138,975
38,440 (5)
60.00
1/9/2028
—
—
1/10/2018
138,975
38,440 (6)
60.00
1/9/2028
—
—
Brent Bowman
7/13/2020
12,000
8,000 (7)
240.77
7/12/2030
—
—
4/15/2021
4,360
4,360 (8)
275.82
4/14/2031
—
—
4/6/2022
4,706
14,118 (9)
207.48
4/5/2032
—
—
4/6/2022
—
20,000 (10)
207.48
4/5/2032
—
—
4/6/2023
—
20,732 (11)
180.02
4/5/2033
—
—
4/6/2022
—
—
—
—
10,000 (12) 2,074,100
4/6/2023
—
—
—
—
1,296 (13)
268,803
Alan V. Mateo
4/11/2019
34,986
— (14)
135.49
4/10/2029
—
—
4/14/2020
24,255
8,085 (15)
173.59
4/13/2030
—
—
4/15/2021
6,540
6,540 (8)
275.82
4/14/2031
—
—
4/6/2022
5,294
15,883 (9)
207.48
4/5/2032
—
—
4/6/2022
—
10,000 (16)
207.48
4/5/2032
—
—
4/6/2023
—
10,556 (11)
180.02
4/5/2033
—
—
4/6/2022
—
—
—
—
5,000 (17) 1,037,050
4/6/2023
—
—
—
—
1,944 (13)
403,205
Thomas D. Schwenger
10/4/2019
70,000
— (18)
154.00
10/3/2029
—
—
4/15/2021
10,900
10,900 (8)
275.82
4/10/2029
—
—
4/6/2022
8,823
26,472 (9)
207.48
4/5/2032
—
—
4/6/2022
—
30,000 (19)
207.48
4/5/2032
—
—
4/6/2023
—
36,284 (11)
108.02
4/5/2033
—
—
4/6/2022
—
—
—
—
15,000 (20) 3,111,150
4/6/2023
—
—
—
—
2,268 (13)
470,406
E. Nitsa Zuppas
4/11/2019
13,100
— (14)
135.49
4/10/2029
—
—
4/14/2020
13,635
4,545 (15)
173.59
4/13/2030
—
—
4/15/2021
6,548
6,547 (8)
275.82
4/14/2031
—
—
4/6/2022
5,295
15,885 (9)
207.48
4/5/2032
—
—
4/6/2022
—
15,000 (21)
207.48
4/5/2032
—
—
4/6/2023
—
25,916 (11)
180.02
4/5/2033
—
—
4/6/2022
—
—
—
—
7,500 (22) 1,555,575
4/6/2023
—
—
—
—
1,620 (13)
336,004
(1)
Computed in accordance with SEC rules as the number of unvested RSUs multiplied by the closing market price of our
common stock at the end of fiscal 2024, which was $207.41 on January 31, 2024 (the last trading day of fiscal 2024).
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Our Pay
(2)
The stock options vest and become exercisable in 60 equal monthly installments between March 1, 2020 and February 1,
2025, subject to Mr. Gassner’s continued service as our CEO.
(3)
The stock options vest and become exercisable in 60 equal monthly installments beginning March 1, 2020 through February 1,
2025, subject to Mr. Gassner’s continued service as our CEO. The performance-based vesting condition related to
achievement of the Stock Price Target of $90.00 per share for at least 60 consecutive trading days has been satisfied. See
discussion in ‘‘Compensation Discussion and Analysis—Principal Elements of Compensation—Equity Awards’’ for additional
details about this award.
(4)
The stock options vest and become exercisable in 60 equal monthly installments beginning March 1, 2020 through February 1,
2025, subject to Mr. Gassner’s continued service as our CEO. The performance-based vesting condition related to the
achievement of the Stock Price Target of $100.00 per share for at least 60 consecutive trading days has been satisfied. See
discussion in ‘‘Compensation Discussion and Analysis—Principal Elements of Compensation—Equity Awards’’ for additional
details about this award.
(5)
The stock options vest and become exercisable in 60 equal monthly installments beginning March 1, 2020 through February 1,
2025, subject to Mr. Gassner’s continued service as our CEO. The performance-based vesting condition related to the
achievement of the Stock Price Target of $110.00 per share for at least 60 consecutive trading days has been satisfied. See
discussion in ‘‘Compensation Discussion and Analysis—Principal Elements of Compensation—Equity Awards’’ for additional
details about this award.
(6)
The stock options vest and become exercisable in 60 equal monthly installments beginning March 1, 2020 through February 1,
2025, subject to Mr. Gassner’s continued service as our CEO. The performance-based vesting condition related to the
achievement of the Stock Price Target of $120.00 per share for at least 60 consecutive trading days has been satisfied. See
discussion in ‘‘Compensation Discussion and Analysis—Principal Elements of Compensation—Equity Awards’’ for additional
details about this award.
(7)
The stock options vest over five years, with 20% of the shares vesting on July 1, 2021, and 20% of the total shares vesting
equally on a yearly basis thereafter, subject to Mr. Bowman’s continued service to Veeva.
(8)
The stock options vest over four years, with 25% of the shares vesting on April 1, 2022, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to continued service to Veeva.
(9)
The stock options vest over four years, with 25% of the shares vesting on April 1, 2023, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to continued service to Veeva.
(10) 9/16th of the stock options vest on July 1, 2024.
(11) The stock options vest over four years, with 25% of the shares vesting on April 1, 2024, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to continued service to Veeva.
(12) 9/16th of the RSUs vest on July 1, 2024.
(13) The RSUs vest quarterly over one year, with 25% vesting per quarter following the vesting commencement date of April 1,
2023.
(14) The stock options vest over four years, with 25% of the shares vesting on April 1, 2020, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to continued service to Veeva.
(15) The stock options vest over four years, with 25% of the shares vesting on April 1, 2021, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to continued service to Veeva.
(16) 100% of the stock options vested on April 1, 2024.
(17) 100% of the RSUs vested on April 1, 2024.
(18) The stock options vest over four years, with 25% of the shares vesting on October 1, 2020, and 25% of the total shares vesting
equally on a yearly basis thereafter, subject to Mr. Schwenger’s continued service to Veeva.
(19) 100% of the stock options vest on October 1, 2027.
(20) 100% of the RSUs vest on October 1, 2027.
(21) 100% of the stock options vest on April 1, 2026.
(22) 100% of the RSUs vest on April 1, 2026.
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
53

Our Pay
Fiscal 2024 Option Exercises and Stock Vested
The following table shows the number of shares NEOs acquired upon exercise of options and vesting of
RSUs during fiscal 2024.
Option Awards
Stock Awards
Name
Number of
Shares
Acquired on
Exercise
(#)
Value Realized
on Exercise
($) (1)
Number of
Shares
Acquired on
Vesting
(#)
Value Realized
on Vesting
($) (2)
Peter P. Gassner
1,404,458
245,358,813
—
—
Brent Bowman
—
—
5,063
985,380
Alan V. Mateo
27,334
4,368,899
7,596
1,478,350
Thomas D. Schwenger
—
—
11,068
2,179,333
E. Nitsa Zuppas
7,350
469,769
6,183
1,204,939
(1)
The value realized is based on the fair market value of our common stock on the date of exercise minus the exercise price.
(2)
The value realized on vesting is calculated by multiplying the number of RSUs vesting by the fair market value of a share of our
common stock on the vesting date.
Fiscal 2024 Potential Payments Upon Termination or Change in Control
We have entered into offer letters with each of our NEOs, none of which provides a right to receive
severance in the event of a termination of their employment. For information regarding Mr. Bowman,
please
see
‘‘Our
Pay—Compensation
Discussion
and
Analysis—Principal
Elements
of
Compensation—Equity Awards—Fiscal 2023 Special Equity Retention Grants.’’ In addition, none of our
NEOs is currently eligible for any change-in-control-related benefits.
CEO Pay Ratio
We are required to disclose the ratio of the annual total compensation of Mr. Gassner, our CEO, to our
median employee’s annual total compensation. We believe our compensation philosophy and process
yield an equitable result for all of our employees.
The pay ratio reported below is a reasonable estimate calculated in a manner consistent with SEC rules
based on our internal records and the methodology described below. Neither the Compensation
Committee nor our management uses our pay ratio to make compensation decisions. Because the SEC’s
rules for identifying the median employee and calculating the pay ratio based on that employee’s annual
total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and
to make reasonable estimates and assumptions that reflect their employee populations and
compensation practices, the pay ratio reported by other companies may not be comparable to the pay
ratio reported below, as other companies have different employee populations and compensation
practices and may utilize different methodologies, exclusions, estimates, and assumptions in calculating
their own pay ratios.
Under SEC rules, we are required to identify our median employee only once every three years and
calculate annual total compensation for that employee each year. This year, we are using the same
median employee in our pay ratio calculation who we disclosed in our 2023 Proxy Statement. Based on
our review of our current employee population and employee compensation arrangements as compared
to the previous year, including a general review of current median compensation of our worldwide
workforce as compared to our median employee, we believe there have been no changes that would
significantly impact the pay ratio disclosure.
54
Veeva Systems Inc. | 2024 Proxy Statement

Our Pay
For purposes of identifying our current ‘‘median employee,’’ we used our worldwide employee population
as of November 1, 2022, which consisted of 6,833 part-time and full-time employees, of which
3,611 employees were employed in the United States and 3,222 employees were employed outside of the
United States. To identify the median employee, we used the following methodology and consistently
applied material assumptions, adjustments, and estimates:
•
We calculated the annual total compensation of our employee population, excluding
Mr. Gassner, as the sum of (1) annual base salary for permanent salaried employees or hourly
rate multiplied by expected annual work schedule for hourly employees as of November 1, 2022;
(2) variable compensation during the 12 months ended October 31, 2022, if applicable; (3) grant
date fair value of equity awards granted during the 12 months ended October 31, 2022; and
(4) Veeva’s matching contributions to each employee’s 401(k) tax-deferred savings plan or
registered retirement savings plan account.
•
We used the exchange rate based on a 12-month average as of November 1, 2022 to convert
each non-U.S. employee’s cash compensation to U.S. dollars.
•
We did not make any cost-of-living adjustments in identifying the median employee nor did we
use the de minimis exemption allowed by SEC rules to exclude any of our employee population.
We calculated the annual total compensation for fiscal 2024 for such employee using the same
methodology we used for our NEOs as set forth in the Summary Compensation Table above. For fiscal
2024, the annual total compensation for Mr. Gassner and our median employee were $420,833 and
$112,219, respectively. Accordingly, the resulting ratio of the two amounts is approximately 3.8:1.
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
55

Our Pay
Pay Versus Performance
Pay Versus Performance Table
The following table sets forth the pay versus performance disclosures required by Section 953(a) of the
Dodd-Frank Wall Street Reform and Consumer Protection Act and Item 402(v) of Regulation S-K, for each of
the last three completed fiscal years. Because of the emphasis our executive compensation program places
on equity compensation, as discussed in ‘‘Our Pay—Compensation Discussion and Analysis,’’ there may be
large increases or decreases in the calculation of ‘‘compensation actually paid’’ to our CEO and NEOs on a
year-to-year basis due to fluctuations in our stock price. This disclosure has been prepared in accordance with
Item 402(v) of Regulation S-K and does not necessarily reflect value actually realized by our CEO or NEOs.All
values are presented in thousands, except for total shareholder return (‘‘TSR’’) data.
Fiscal
Year
Summary
Compensation
Table Total for
CEO
($) (1)
Compensation
Actually Paid to
CEO
($) (2)
Average
Summary
Compensation
Table Total for
Non-CEO
NEOs ($) (3)
Average
Compensation
Actually Paid
to Non-CEO
NEOs
($) (2)
Value of Initial Fixed $100
Investment Based on:
(4)
Net Income
($)(6)
Company Total
Shareholder
Return
Peer Group Total
Shareholder
Return (5)
2024
421
31,848
3,843
6,118
141.00
98.82
525,705
2023
392
(93,746)
7,481
4,738
116.33
118.53
487,706
2022
350
(57,913)
2,768
1,330
161.34
145.90
427,390
2021
346
326,077
2,460
4,104
188.55
131.76
379,998
(1)
Our principal executive officer (PEO) for all covered fiscal years was our CEO, Mr. Gassner, and we have referred to him as
our CEO throughout this disclosure.
(2)
We have made adjustments to the Summary Compensation Table (‘‘SCT’’) totals—as prescribed by Item 402(v) of
Regulation S-K—to calculate the amounts disclosed above as ‘‘compensation actually paid.’’These adjustments are disclosed
in the tables following footnote (6) below under the caption, ‘‘Footnote (2) continued: Adjustments to Determine Compensation
Actually Paid’’.
(3)
Our non-CEO NEOs for the fiscal year ended January 31, 2021 (‘‘fiscal 2021’’) were Ms. Zuppas and Messrs. Bowman, our
former Chief Financial Officer, Cabral, Mateo, and Frederic Lequient, our former Senior Vice President, Global Customer
Services. Our non-CEO NEOs for the fiscal year ended January 31, 2022 (‘‘fiscal 2022’’) were Messrs. Bowman, Lequient,
Mateo, and Schwenger. Our non-CEO NEOs for the fiscal year ended January 31, 2023 (‘‘fiscal 2023’’) were Ms. Zuppas and
Messrs. Bowman, Faddis, and Schwenger. Our non-CEO NEOs for fiscal 2024 were Ms. Zuppas and Messrs. Bowman,
Mateo, and Schwenger.
(4)
Assumes $100 invested on January 31, 2020 in stock or index, including reinvestment of dividends.
(5)
Our peer group is comprised of the S&P 1500 Application Software Index, as disclosed in our Annual Report on Form 10-K
pursuant to §229.201(e)(1)(ii) of Regulation S-K.
(6)
While our executive compensation program rewards individual and company performance via short-term and long-term equity
incentive programs, we do not currently link the compensation actually paid to our NEOs to any company financial performance
measure other than our stock price. We believe that both our annual stock bonus in the form of RSU awards and our annual
long-term equity incentives in the form of stock options effectively emphasize an ownership culture and reward our executives
for performance and value creation. Hence, we have not included an additional column for a Company-Selected Measure (as
defined under §229.201(v)(2)(vi) of Regulation S-K) in this table because guidance issued under the pay versus performance
rules states that stock price cannot be a ‘‘Company-Selected Measure’’ unless it is a performance metric in an incentive plan.
See ‘‘Our Pay—Compensation Discussion and Analysis’’ for information about our compensation philosophy.
Footnote (2) Continued: Adjustments to Determine Compensation Actually Paid
The following tables disclose adjustments to the SCT totals to calculate the amount disclosed above as
‘‘compensation actually paid’’ for each covered fiscal year. The assumptions used for determining the fair
values shown in these tables are materially consistent with those used to determine the fair values
disclosed as of the grant date of such awards.
56
Veeva Systems Inc. | 2024 Proxy Statement

Our Pay
Compensation Actually Paid - Fiscal 2024
Adjustment Components
CEO ($)
Average of Non-CEO
NEOs ($)
SCT total for fiscal 2024
420,833
3,842,789
Deduction for fair value of all equity awards reported in the SCT for fiscal 2024
—
(3,421,956)
Increase for year-end fair value of all equity awards granted during fiscal 2024 that
were unvested and outstanding as of the end of fiscal 2024
—
2,984,391
Increase for fair value as of the vesting date of all equity awards granted during
fiscal 2024 that also vested during fiscal 2024
—
1,108,606
Increase or deduction, as applicable, for the change in fair value as of the end of
fiscal 2024 (from the end of fiscal 2023) of all equity awards granted in prior fiscal
years that were unvested and outstanding as of the end of fiscal 2024
20,859,565
1,190,274
Increase or deduction, as applicable, for the change in fair value as of the vesting
date (from the end of fiscal 2023) of all equity awards granted in prior fiscal years
that vested during fiscal 2024
10,567,394
414,199
Deduction for the fair value as of the end of fiscal 2023 of all equity awards granted
in prior fiscal years that were either forfeited or cancelled during fiscal 2024
—
—
Compensation actually paid for fiscal 2024
31,847,792
6,118,303
Compensation Actually Paid - Fiscal 2023
Adjustment Components
CEO ($)
Average of Non-CEO
NEOs ($)
SCT total for fiscal 2023
391,667
7,480,973
Deduction for fair value of all equity awards reported in the SCT for fiscal 2023
—
(7,089,306)
Increase for year-end fair value of all equity awards granted during fiscal 2023 that
were unvested and outstanding as of the end of fiscal 2023
—
4,760,885
Increase for fair value as of the vesting date of all equity awards granted during
fiscal 2023 that also vested during fiscal 2023
—
721,524
Increase or deduction, as applicable, for the change in fair value as of the end of
fiscal 2023 (from the end of fiscal 2022) of all equity awards granted in prior fiscal
years that were unvested and outstanding as of the end of fiscal 2023
(71,790,396)
(801,651)
Increase or deduction, as applicable, for the change in fair value as of the vesting
date (from the end of fiscal 2022) of all equity awards granted in prior fiscal years
that vested during fiscal 2023
(22,347,255)
(334,412)
Deduction for the fair value as of the end of fiscal 2022 of all equity awards granted
in prior fiscal years that were either forfeited or cancelled during fiscal 2023
—
—
Compensation actually paid for fiscal 2023
(93,745,984)
4,738,013
Compensation Actually Paid - Fiscal 2022
Adjustment Components
CEO ($)
Average of Non-CEO
NEOs ($)
SCT total for fiscal 2022
350,000
2,768,136
Deduction for fair value of all equity awards reported in the SCT for fiscal 2022
—
(2,418,136)
Increase for year-end fair value of all equity awards granted during fiscal 2022 that
were unvested and outstanding as of the end of fiscal 2022
—
1,145,705
Increase for fair value as of the vesting date of all equity awards granted during
fiscal 2022 that also vested during fiscal 2022
—
729,018
Increase or deduction, as applicable, for the change in fair value as of the end of
fiscal 2022 (from the end of fiscal 2021) of all equity awards granted in prior fiscal
years that were unvested and outstanding as of the end of fiscal 2022
(67,880,687)
(904,103)
Increase or deduction, as applicable, for the change in fair value as of the vesting
date (from the end of fiscal 2021) of all equity awards granted in prior fiscal years
that vested during fiscal 2022
9,618,171
9,406
Deduction for the fair value as of the end of fiscal 2021 of all equity awards granted
in prior fiscal years that were either forfeited or cancelled during fiscal 2022
—
—
Compensation actually paid for fiscal 2022
(57,912,516)
1,330,026
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
57

Our Pay
Compensation Actually Paid - Fiscal 2021
Adjustment Components
CEO ($)
Average of Non-CEO
NEOs ($)
SCT total for fiscal 2021
345,833
2,460,199
Deduction for fair value of all equity awards reported in the SCT for fiscal 2021
—
(2,163,447)
Increase for year-end fair value of all equity awards granted during fiscal 2021 that
were unvested and outstanding as of the end of fiscal 2021
—
2,741,645
Increase for fair value as of the vesting date of all equity awards granted during
fiscal 2021 that also vested during fiscal 2021
—
486,391
Increase or deduction, as applicable, for the change in fair value as of the end of
fiscal 2021 (from the end of fiscal 2020) of all equity awards granted in prior fiscal
years that were unvested and outstanding as of the end of fiscal 2021
280,562,810
1,068,553
Increase or deduction, as applicable, for the change in fair value as of the vesting
date (from the end of fiscal 2020) of all equity awards granted in prior fiscal years
that vested during fiscal 2021
45,168,756
201,724
Deduction for the fair value as of the end of fiscal 2020 of all equity awards granted
in prior fiscal years that were either forfeited or cancelled during fiscal 2021 †
—
(690,664)
Compensation actually paid for fiscal 2021
326,077,399
4,104,401
†
Reflects cancellation of equity awards in connection with Mr. Cabral's retirement from his role as our Chief Financial Officer in
August 2020.
Tabular List of Performance Measures*
Stock Price
*
The list only includes one financial performance measure, stock price, because that is the only
financial performance measure linked to the compensation actually paid to our NEOs.
58
Veeva Systems Inc. | 2024 Proxy Statement

Our Pay
Description of Relationship Between the Executive Compensation Actually Paid to Our NEOs and
the Financial Performance Measures Included in Our Pay Versus Performance Table
The following graphs illustrate the relationship between the executive compensation actually paid to our
CEO and the average of the executive compensation actually paid to our other NEOs, and our cumulative
TSR and net income for the last three completed fiscal years. The stock price performance and financial
results on the graphs are not necessarily indicative of future stock price performance or financial results.
$326 
$(58)
$(94)
$32 
$380 
$427 
$488 
$526 
-$200
-$100
$0
$100
$200
$300
$400
$500
$600
2021
2022
2023
2024
Millions ($)
CAP to CEO vs. Net Income
CAP to CEO
Net Income
$4 
$1 
$5 
$6 
$189 
$161 
$116 
$141 
$0
$100
$200
$300
$400
$500
$600
$0
$10
$20
$30
$40
$50
$60
2021
2022
2023
2024
CAP to NEOs Millions ($)
Veeva TSR ($)
CAP to NEOs vs. Veeva TSR
CAP to NEOs
Veeva TSR
$4 
$1 
$5 
$6 
$380 
$427 
$488 
$526 
$0
$100
$200
$300
$400
$500
$600
$0
$10
$20
$30
$40
$50
$60
2021
2022
2023
2024
Net Income Millions ($)
CAP to NEOs Millions ($)
CAP to NEOs vs. Net Income
CAP to NEOs
Net Income
$326 
$(58)
$(94)
$32 
$189 
$161 
$116 
$141 
($200)
($100)
$0
$100
$200
$300
$400
$500
$600
($200)
($100)
$0
$100
$200
$300
$400
$500
$600
2021
2022
2023
2024
Veeva TSR ($)
CAP to CEO Millions ($)
CAP to CEO vs. Veeva TSR
CAP to CEO
Veeva TSR
Description of Relationship Between Our Cumulative TSR and Our Peer Group Cumulative TSR
The following chart compares the cumulative TSR on our common stock for the last three completed fiscal
years to that of our peer group in the S&P 1500 Application Software Index over the same period. The chart
assumes $100 was invested at the close of market on January 31, 2020 in our common stock and the
S&P 1500 Application Software Index and assumes the reinvestment of any dividends. The stock price
performance on the chart is not necessarily indicative of future stock price performance.
$189  
$161  
$116 
$141  
$132 
$146 
$119 
$99 
$0
$50
$100
$150
$200
2021
Veeva TSR vs. Peer Group TSR
Veeva TSR
Peer Group TSR
2022
2023
2024
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
59

Our Pay
Equity Compensation Plan Information
The following table provides information as of January 31, 2024 with respect to the shares of our common
stock that may be issued under our existing equity compensation plans.
Plan Category
Number of
Securities
to be Issued Upon
Exercise of
Outstanding
Options, RSUs,
Warrants and
Rights
Weighted Average
Exercise Price of
Outstanding
Options, Warrants
and Rights (1)
Number of
Securities
Remaining
Available
for Future Issuance
Under Equity
Compensation
Plans (2)
Equity compensation plans approved by shareholders
12,158,723
$157.2
50,408,196
Equity compensation plans not approved by shareholders
—
—
—
Total
12,158,723
50,408,196
(1)
The weighted average exercise price does not take into account outstanding RSUs.
(2)
Included in this amount are 4,897,856 shares available for future issuance under the 2013 Employee Stock Purchase Plan
(‘‘ESPP’’).
(3)
On the first business day of each fiscal year during the term of our 2013 Equity Incentive Plan, as amended and restated, the
number of authorized shares of common stock under our 2013 Equity Incentive Plan automatically increases by a number of
shares of our common stock equal to the least of (i) 5% of the total number of shares of common stock issued and outstanding
on the last business day of the prior fiscal year, (ii) 13,750,000 shares of common stock, or (iii) a number of shares of common
stock determined by our Board. On the first business day of each fiscal year during the term of our ESPP, the number of
authorized shares of common stock under our ESPP automatically increases by a number of shares of common stock equal
to the least of (i) 1% of the total number of shares of common stock issued and outstanding on the last business day of the prior
fiscal year, (ii) 2,200,000 shares of common stock, or (iii) a number of shares of common stock determined by our Board.
60
Veeva Systems Inc. | 2024 Proxy Statement

PROPOSAL FOUR: ADVISORY (NON-BINDING) VOTE ON NAMED
EXECUTIVE OFFICER COMPENSATION
Our Board unanimously recommends a vote ‘‘FOR’’ the approval, on an advisory basis, of our
named executive officer compensation.
Reasons for the Proposal
In accordance with Section 14A of the Exchange Act, shareholders are being asked to vote to approve, on
an advisory and non-binding basis, the compensation of our named executive officers as disclosed in this
proxy statement. This is commonly referred to as a ‘‘Say-on-Pay’’ proposal.
Overview
As described in detail under the heading ‘‘Our Pay—Compensation Discussion and Analysis,’’ the
principal objectives and philosophy of our executive compensation programs are to incentivize and retain
our senior executives and closely align the interests of our senior management team with those of our
shareholders.
We are asking for shareholder approval of the compensation of our named executive officers as disclosed
in
this
proxy
statement
in
accordance
with
SEC
rules,
which
disclosure
includes
‘‘Our
Pay—Compensation Discussion and Analysis,’’ the compensation tables, and the narrative discussion
following the compensation tables. This vote is not intended to address any specific item of compensation
but rather the overall compensation of our named executive officers and the policies and practices
described in this proxy statement.
Accordingly, we are asking our shareholders to vote ‘‘FOR’’ the following resolution:
‘‘RESOLVED, that the compensation paid to the Company’s named executive officers, as disclosed
pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis,
compensation tables, and narrative discussion, is hereby APPROVED.’’
Required Vote
This vote is advisory and therefore not binding on our Board or our Compensation Committee. Our Board
and Compensation Committee value the opinions of our shareholders and to the extent there is any
significant vote against the named executive officer compensation as disclosed in this proxy statement,
we will consider those shareholders’ concerns and evaluate whether any actions are necessary to
address those concerns. Approval, on an advisory basis, requires the affirmative vote of a majority of the
votes duly cast, i.e., votes ‘‘for’’ exceed votes ‘‘against.’’
Frequency
At our 2021 annual meeting, our shareholders approved, on an advisory and non-binding basis, a
three-year
frequency
of
shareholder
say-on-pay
advisory
votes
on
named
executive
officer
compensation. Our next say-on-pay advisory vote will be held at our 2027 annual meeting.
Proxy Statement
Veeva Systems Inc. | 2024 Proxy Statement
61

OUR SHAREHOLDERS
Security Ownership of Certain Beneficial Owners and Management
The following table sets forth certain information with respect to the beneficial ownership of our common
stock as of March 29, 2024 for:
•
each of our named executive officers;
•
each of our directors;
•
all of our executive officers and directors as a group; and
•
each shareholder known by us to be the beneficial owner of more than 5% of our outstanding
shares of common stock.
We have determined beneficial ownership in accordance with the rules of the SEC. Except as indicated by
the footnotes below, we believe, based on the information furnished to us, that the persons and entities
named in the table below have sole voting and investment power with respect to all shares of common
stock that they beneficially own, subject to applicable community property laws.
Applicable percentage ownership is based on 161,381,384 shares of common stock outstanding at
March 29, 2024. In computing the number of shares of common stock beneficially owned by a person and
the percentage ownership of that person, we deemed to be outstanding all shares of common stock
subject to options and RSUs held by that person or entity that are currently exercisable or releasable or
that will become exercisable or releasable within 60 days of March 29, 2024. We did not deem these
shares outstanding, however, for the purpose of computing the percentage ownership of any other
person. Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o
Veeva Systems Inc., 4280 Hacienda Drive, Pleasanton, California 94588.
Name of Beneficial Owner
Shares of
Common Stock
Beneficially Owned
% Common Stock
Outstanding
% Total
Voting Power
Named Executive Officers and Directors:
Brent Bowman (1)
42,422
*
*
Timothy S. Cabral (2)
24,224
*
*
Mark Carges (3)
10,127
*
*
Paul E. Chamberlain (4)
16,942
*
*
Stacey Epstein (5)
—
—
—
Josh Faddis (6)
41,974
*
*
Peter P. Gassner (7)
14,682,174
9.0%
9.0%
Mary Lynne Hedley (8)
4,430
*
*
Priscilla Hung (9)
2,636
*
*
Tina Hunt (10)
2,529
*
*
Alan V. Mateo (11)
190,073
*
*
Marshall Mohr (12)
2,943
*
*
Gordon Ritter (13)
1,636,151
1.0%
1.0%
Thomas Schwenger (14)
139,678
*
*
Paul Sekhri (15)
15,064
*
*
Matthew J. Wallach (16)
354,317
*
*
E. Nitsa Zuppas (17)
78,847
*
*
All Executive Officers and Directors as a Group
(17 persons) (18)
17,244,531
10.5%
10.5%
5% Shareholders:
BlackRock, Inc. (19)
9,274,814
5.7%
5.0%
The Vanguard Group (20)
13,158,776
8.2%
*
*
Less than 1%.
62
Veeva Systems Inc. | 2024 Proxy Statement

Our Shareholders
(1)
Includes (i) 7,991 shares of common stock held by Mr. Bowman (ii) 33,135 shares of common stock issuable to Mr. Bowman
pursuant to options exercisable within 60 days of March 29, 2024, and (iii) 1,296 shares of common stock issuable to
Mr. Bowman pursuant to RSUs vesting within 60 days of March 29, 2024.
(2)
Includes (i) 833 shares of common stock held by Mr. Cabral and (ii) 23,391 shares of common stock held by The Cabral Family
Trust dated April 17, 2001.
(3)
Includes 10,127 shares of common stock held by The Mark Carges Revocable Trust dated January 30, 2019.
(4)
Includes 16,942 shares of common stock held by Mr. Chamberlain.
(5)
Ms. Epstein joined Veeva on April 1, 2024 so she did not hold any shares of common stock as of March 29, 2024.
(6)
Includes (i) 18,433 shares of common stock held by Mr. Faddis, (ii) 22,245 shares of common stock issuable to Mr. Faddis
pursuant to options exercisable within 60 days of March 29, 2024, and (iii) 1,296 shares of common stock issuable to
Mr. Faddis pursuant to RSUs vesting within 60 days of March 29, 2024.
(7)
Includes (i) 82,000 shares of common stock held by family members of Mr. Gassner, (ii) 2,412,841 shares of common stock
issuable to Mr. Gassner pursuant to options exercisable within 60 days of March 29, 2024, and (iii) 12,187,333 shares of
common stock held by Mr. Gassner.
(8)
Includes 4,430 shares of common stock held by Dr. Hedley.
(9)
Includes 2,636 shares of common stock held by Ms. Hung.
(10) Includes 2,529 shares of common stock held by Dr. Hunt.
(11) Includes (i) 21,983 shares of common stock held by Mr. Mateo, (ii) 7,349 shares of common stock held by The Carol Mateo
Trust dated November 30, 2020, (iii) 153,797 shares of common stock issuable to Mr. Mateo pursuant to options exercisable
within 60 days of March 29, 2024, and (iv) 6,944 shares of common stock issuable to Mr. Mateo pursuant to RSUs vesting
within 60 days of March 29, 2024.
(12) Includes 2,493 shares of common stock held by Mr. Mohr.
(13) Includes (i) 351 shares of common stock held by Mr. Ritter, (ii) 543,800 shares of common stock held by the Ritter-Metzler Revocable
Trust dated November 6, 2000 (‘‘Ritter-Metzler Trust’’), (iii) 92,000 shares of common stock held by GABACOR Holdings LLC
(‘‘GABACOR’’), and (iv) 1,000,000 shares of common stock held by Emergence Capital Partners II, L.P. (‘‘ECP II’’). The sole general
partner of ECP II is Emergence Equity Partners II, L.P. (‘‘EEP II’’), and the sole general partner of EEP II is Emergence GP Partners,
LLC (‘‘EGP’’, and together with ECP II and EEP II, the ‘‘Emergence Entities’’). Mr. Ritter, a member of our Board, is a trustee and
beneficiary of the Ritter-Metzler Trust, a controlling person of GABACOR, a partner of EEP II, and a member of EGP, and may
therefore be deemed to share voting and dispositive power of shares held by the Ritter-Metzler Trust, GABACOR, and the
Emergence Entities. Mr. Ritter disclaims beneficial ownership of the securities held by the Ritter-Metzler Trust, GABACOR, and the
Emergence Entities, except to the extent, if any, of his pecuniary interest therein.
(14) Includes (i) 24,342 shares of common stock held by Mr. Schwenger, (ii) 113,068 shares of common stock issuable to
Mr. Schwenger pursuant to options exercisable within 60 days of March 29, 2024, and (iii) 2,268 shares of common stock
issuable to Mr. Schwenger pursuant to RSUs vesting within 60 days of March 29, 2024.
(15) Includes 15,064 shares of common stock held by Mr. Sekhri.
(16) Includes (i) 104,315 shares of common stock held by Mr. Wallach, (ii) 100,000 shares of common stock held by the Matt
Wallach 2012 Irrevocable Trust dated October 15, 2012, (iii) 100,002 shares of common stock held by the Matt Wallach 2013
Irrevocable Trust dated August 13, 2013, and (iv) 50,000 shares of common stock held by the Matt Wallach 2012 Non-Grantor
Trust dated October 15, 2012.
(17) Includes (i) 19,057 shares of common stock held by Ms. Zuppas, (ii) 58,170 shares of common stock issuable to Ms. Zuppas
pursuant to options exercisable within 60 days of March 29, 2024, and (iii) 1,620 shares of common stock issuable to
Ms. Zuppas pursuant to RSUs vesting within 60 days of March 29, 2024.
(18) Includes the following amounts held by all our executive officers and directors, as a group: (i) 14,437,851 shares of common
stock, (ii) 2,793,256 shares of common stock issuable pursuant to options exercisable within 60 days of March 29, 2024, and
(iii) 13,424 shares of common stock issuable pursuant to RSUs vesting within 60 days of March 29, 2024.
(19) Based solely on information reported on a Schedule 13G filed with the SEC on February 8, 2024, BlackRock, Inc. has sole
voting power over 8,138,234 shares of common stock and sole dispositive power over 9,274,814 shares of common stock.
Several subsidiaries were included in the report. The address of BlackRock, Inc. is 50 Hudson Yards, New York, New York
10001.
(20) Based solely on information reported on a Schedule 13G/A filed with the SEC on February 13, 2024, The Vanguard Group has
shared voting power over 114,414 shares of common stock, sole dispositive power over 12,816,571 shares of common stock,
and shared dispositive power over 342,205 shares of common stock. The address of The Vanguard Group is 100 Vanguard
Blvd., Malvern, Pennsylvania 19355.
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Frequently Asked Questions and Answers
Annual Meeting
Q:
What is a proxy and why am I receiving these proxy materials?
A:
A proxy is your legal designation of another person to vote the stock you own. That other person is
called a proxy. If you designate someone as your proxy in a written document, that document also is
called a proxy or a proxy card.
Our Board is providing these proxy materials to you in connection with the solicitation of proxies for
use at the virtual Annual Meeting to be held on Wednesday, June 12, 2024 at 9:00 a.m. Pacific Time,
and at any adjournment or postponement thereof, for the purpose of considering and acting upon the
matters described in this Proxy Statement. The Notice of Internet Availability of Proxy Materials (the
‘‘Notice’’), this Proxy Statement, and accompanying form of proxy card are being made available to
you on or about April 29, 2024.
Q:
What is included in the proxy materials?
A:
The proxy materials include:
•
This Proxy Statement for the Annual Meeting;
•
Our 2024 Annual Report, which consists of our Annual Report on Form 10-K for the fiscal year
ended January 31, 2024; and
•
The Notice or proxy card.
Q:
How can I get electronic access to the proxy materials?
A:
The proxy materials are available at www.proxyvote.com and on our website at ir.veeva.com. You can
find directions on how to instruct us to send future proxy materials to you in the proxy materials.
Choosing to receive future proxy materials by email will save us the cost of printing and mailing
documents to you and will reduce the impact of our annual meetings on the environment. If you
choose to receive future proxy materials by email, you will receive an email message next year with
instructions containing a link to the proxy materials and a link to the proxy voting website. Your
election to receive proxy materials by email will remain in effect until you terminate it.
Q:
What information is contained in this Proxy Statement?
A:
The information in this Proxy Statement relates to the proposals to be voted on at theAnnual Meeting,
the voting process, the compensation of our directors and named executive officers, corporate
governance, and certain other required information.
Q:
Where is the Annual Meeting and what do I need to attend?
A:
This year, theAnnual Meeting will be held virtually at www.virtualshareholdermeeting.com/VEEV2024. To
attend the virtualAnnual Meeting, you will need the 16-digit control number included on the Notice or your
proxy card.
Q:
Why will the Annual Meeting be held virtually?
A:
Our virtual Annual Meeting is generally designed to enable participation of and access by more of our
shareholders. Shareholders attending the virtual Annual Meeting will be afforded the same rights and
opportunities to participate as they would have had at an in-person meeting.
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Q:
How can I review the list of shareholders eligible to vote?
A:
Our list of shareholders as of the Record Date will be available for inspection for the 10 days prior to the
Annual Meeting. If you want to inspect the shareholder list, email our Investor Relations department at
ir@veeva.com to make arrangements.
Q:
What if I have technical difficulties trying to access the virtual Annual Meeting?
A:
If you encounter any difficulties accessing the virtual meeting during the check-in or meeting time,
please
call
the
technical
support
number
that
will
be
posted
on
the
login
page
at
www.virtualshareholdermeeting.com/VEEV2024. We encourage you to check in at 8:45 a.m. Pacific
Time on June 12, 2024, the day of the Annual Meeting, to allow ample time for check-in procedures
and so you may address any technical difficulties before the Annual Meeting live webcast begins.
Stock Ownership
Q:
What is the difference between holding shares as a shareholder of record and as a beneficial
owner?
A:
Shareholders of record — If your shares are registered directly in your name with our transfer agent,
Equiniti Trust Company, LLC, you are considered, with respect to those shares, the ‘‘shareholder of
record,’’ and the Notice was provided to you directly by us. As the shareholder of record, you have the
right to grant your voting proxy directly to the individuals listed on the proxy card or to vote
electronically at the virtual Annual Meeting.
Beneficial owners — Many Veeva shareholders hold their shares through a broker, trustee, or other
nominee, rather than directly in their own name. If your shares are held in a brokerage account or by
a bank or another nominee, you are considered the ‘‘beneficial owner’’ of shares held in ‘‘street
name.’’ The Notice was forwarded to you by your broker, trustee, or nominee, who is considered, with
respect to those shares, the shareholder of record.
As the beneficial owner, you have the right to direct your broker, trustee, or nominee on how to vote
your shares. Beneficial owners are also invited to attend the Annual Meeting. Shares for which you
are the beneficial owner but not the shareholder of record also may be voted electronically during the
Annual Meeting.
Quorum and Voting
Q:
How many shares must be present to conduct business at the Annual Meeting?
A:
A quorum is the minimum number of shares required to be present at the Annual Meeting for the
meeting to be properly held under our Bylaws and Delaware state law. The presence, in person or by
proxy, of a majority of the aggregate voting power of the issued and outstanding shares of stock
entitled to vote at the meeting will constitute a quorum at the meeting. A proxy submitted by a
shareholder may indicate that the shares represented by the proxy are not being voted with respect
to a particular matter.
Under the General Corporation Law of the State of Delaware, abstentions and ‘‘broker non-votes’’ are
counted as present and entitled to vote and are, therefore, included for purposes of determining
whether a quorum is present at the Annual Meeting.
A broker non-vote occurs when a nominee holding shares for a beneficial owner does not vote on a
particular proposal because the nominee does not have discretionary voting power with respect to
that item and has not received instructions from the beneficial owner.
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Our Meeting
Q:
Who is entitled to vote at the Annual Meeting?
A:
Holders of record of our common stock at the close of business on the Record Date are entitled to
receive notice of and to vote their shares at the Annual Meeting. As of the Record Date, we had
161,613,941 shares of common stock outstanding.
Q:
How many votes do I have?
A:
In deciding all matters at the Annual Meeting, each holder of common stock of Veeva will be entitled
to one vote for each share of common stock held as of the close of business on the Record Date. We
do not have cumulative voting rights for the election of directors.
Q:
How can I vote my shares?
A:
If you are a shareholder of record, you may cast your vote in one of the following ways:
•
Electronically at the Annual Meeting — You may vote directly at the virtual Annual Meeting by
navigating to www.virtualshareholdermeeting.com/VEEV2024 and entering in your 16-digit
control number. Even if you plan to attend the virtual Annual Meeting, we recommend that
you follow the voting directions described below, so that your vote will be counted if you
later decide not to attend the meeting.
•
Via the Internet Before the Annual Meeting — You may vote by proxy by going to
www.proxyvote.com until 11:59 p.m. Eastern Time on Tuesday, June 11, 2024.
•
By Telephone Before the Annual Meeting — You may vote by proxy by telephone until 11:59 p.m.
Eastern Time on Tuesday, June 11, 2024 by calling 1-800-690-6903.
•
By Mail Before the Annual Meeting — If you receive a proxy card, you may vote by filling out the
proxy card and mailing it in the envelope provided.
If you are a beneficial owner holding shares through a bank, broker, or other nominee, please refer
to your Notice or other information forwarded by your bank or broker to see which voting options are
available to you.
Q:
What proposals will be voted on at the Annual Meeting?
A:
At the Annual Meeting, shareholders will be asked to vote:
(1) To elect the directors listed in Proposal One to serve as directors until the annual meeting to be
held in 2025 or until their successors are duly elected and qualified;
(2) To ratify the appointment of KPMG LLP as our independent registered public accounting firm for
the fiscal year ending January 31, 2025;
(3) To approve an amendment and restatement of our Certificate of Incorporation to reflect
Delaware law provisions regarding officer exculpation;
(4) To approve, on an advisory and non-binding basis, our named executive officer compensation;
and
(5) To transact such other business as may properly come before the Annual Meeting or any
adjournment thereof.
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Q:
What is the voting requirement to approve each of the proposals?
A:
Proposal One — The election of a director requires a majority of the votes duly cast. If the votes cast
‘‘FOR’’ a director nominee exceed the votes cast ‘‘AGAINST’’ a director nominee, that nominee will be
elected as a director of Veeva to serve until the next annual meeting or until his or her successor has
been duly elected and qualified. Separately for each nominee, you may vote ‘‘FOR,’’ ‘‘AGAINST,’’ or
‘‘ABSTAIN.’’ Abstentions and broker non-votes will have no effect on the outcome of this proposal.
Proposal Two — The vote to ratify the appointment of KMPG LLP as our independent registered
public accounting firm requires a majority of the votes duly cast. If the votes cast ‘‘FOR’’ the proposal
exceed the votes cast ‘‘AGAINST’’ the proposal, the proposal will pass. You may vote ‘‘FOR,’’
‘‘AGAINST,’’ or ‘‘ABSTAIN’’ on this proposal. Abstentions and broker non-votes will have no effect on
the outcome of this proposal.
Proposal Three — The vote to amend and restate our Certificate of Incorporation requires the
affirmative vote of a majority of the voting power of the outstanding shares of our capital stock as of the
Record Date entitled to vote on such amendment. You may vote ‘‘FOR,’’ ‘‘AGAINST,’’ or ‘‘ABSTAIN’’ on
this proposal. Abstentions and broker non-votes are counted as ‘‘AGAINST’’ votes.
Proposal Four — The vote to approve named executive officer compensation is advisory and, therefore,
not binding. The approval, on an advisory basis, required for named executive officer compensation is
a majority of the votes duly cast. If the votes cast ‘‘FOR’’the proposal exceed the votes cast ‘‘AGAINST’’
the proposal, the proposal will pass. You may vote ‘‘FOR,’’ ‘‘AGAINST,’’ or ‘‘ABSTAIN’’ on this proposal.
Abstentions and broker non-votes will have no effect on the outcome of this proposal.
Q:
How does the Board recommend that I vote?
A:
Our Board unanimously recommends that you vote your shares:
•
‘‘FOR’’ each nominee for election as director listed in Proposal One;
•
‘‘FOR’’ the ratification of the appointment of KPMG LLP as our independent registered public
accounting firm for the fiscal year ending January 31, 2025;
•
‘‘FOR’’ the approval of the amendment and restatement of our Certificate of Incorporation to
reflect Delaware law provisions regarding officer exculpation; and
•
‘‘FOR’’ the approval, on an advisory and non-binding basis, of our named executive officer
compensation.
Q:
What happens if I do not give specific voting instructions?
A:
Shareholders of record — If you are a shareholder of record and you:
•
Indicate when voting on the Internet or by telephone that you wish to vote as recommended by
our Board; or
•
Sign and return a proxy card without giving specific voting instructions, then the persons named
as proxy holders will vote your shares in the manner recommended by the Board on all matters
presented in this Proxy Statement and as the proxy holders may determine in their discretion with
respect to any other matters properly presented for a vote at the Annual Meeting.
Beneficial owners — If you are a beneficial owner of shares held in street name and do not provide
the organization that holds your shares with specific voting instructions, then, under applicable rules,
the organization that holds your shares may generally vote on ‘‘routine’’ matters but cannot vote on
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Our Meeting
‘‘non-routine’’ matters. If the organization that holds your shares does not receive instructions from
you on how to vote your shares on a non-routine matter, that organization will inform the inspector of
election that it does not have the authority to vote on this matter with respect to your shares. This is
generally referred to as a ‘‘broker non-vote.’’
Q:
How may my brokerage firm or other intermediary vote my shares if I fail to provide timely
directions?
A:
Brokerage firms and other intermediaries holding shares of common stock in street name for
customers are generally required to vote such shares in the manner directed by their customers. In
the absence of timely directions, your broker will have discretion to vote your shares on our sole
routine matter: the proposal to ratify the appointment of KPMG LLP. Your broker will not have
discretion to vote on the following ‘‘non-routine’’ matters absent direction from you: the election of
directors, the proposal to amend and restate the Company’s Certificate of Incorporation, and the
advisory proposal on executive compensation.
Please note that brokers may not vote your shares on non-routine matters in the absence of
your specific instructions as to how to vote, so we encourage you to provide instructions to
your broker regarding the voting of your shares.
Q:
What happens if additional matters are presented at the Annual Meeting?
A:
If any other matters are properly presented for consideration at the Annual Meeting, including, among
other things, consideration of a motion to adjourn the Annual Meeting to another time or place (including,
without limitation, for the purpose of soliciting additional proxies), the persons named in the proxy card and
acting thereunder will have discretion to vote on those matters in accordance with their best judgment. We
do not currently anticipate that any other matters will be raised at the Annual Meeting.
Q:
Can I change or revoke my vote?
A:
Subject to any rules your broker, trustee, or nominee may have, you may change your proxy
instructions at any time before your proxy is voted at the Annual Meeting.
If you are a shareholder of record, you may change your vote by (1) filing with our Corporate Secretary,
prior to your shares being voted at theAnnual Meeting, a written notice of revocation or a duly executed
proxy card, in either case dated later than the prior proxy card relating to the same shares, or (2) by
attending the Annual Meeting and voting electronically (although attendance at the Annual Meeting will
not by itself revoke a proxy).Ashareholder of record that has voted on the Internet or by telephone may
also change his or her vote by later making a timely and valid Internet or telephone vote.
If you are a beneficial owner of shares held in street name, you may change your vote (1) by submitting
new voting instructions to your broker, trustee, or other nominee or (2) by attending the Annual Meeting
and voting electronically (although attendance at the Annual Meeting will not by itself revoke a proxy).
Any written notice of revocation or subsequent proxy card must be received by our Corporate
Secretary prior to the taking of the vote at the Annual Meeting. Such written notice of revocation or
subsequent proxy card should be hand delivered to our Corporate Secretary or should be sent so as
to be delivered to our principal executive offices, Attention: Corporate Secretary.
Q:
How are proxies solicited and who will bear the cost of soliciting votes for the Annual
Meeting?
A:
The Board is soliciting proxies for use at the Annual Meeting. We will bear all expenses of this
solicitation, including the cost of preparing and mailing these proxy materials. We may reimburse
brokerage firms, custodians, nominees, fiduciaries, and other persons representing beneficial
owners of common stock for their reasonable expenses in forwarding solicitation material to such
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beneficial owners. Directors, officers, and employees of Veeva may also solicit proxies in person or
by other means of communication. Such directors, officers, and employees will not be additionally
compensated but may be reimbursed for reasonable out-of-pocket expenses in connection with such
solicitation. We may engage the services of a professional proxy solicitation firm to aid in the
solicitation of proxies from certain brokers, bank nominees, and other institutional owners. Our costs
for such services, if retained, will not be significant. If you choose to access the proxy materials and/or
vote through the Internet, you are responsible for any Internet access charges you may incur.
Q:
Is my vote confidential?
A:
Proxy instructions, ballots, and voting tabulations that identify individual shareholders are handled in
a manner that protects your voting privacy. Your vote will not be disclosed either within Veeva or to
third parties, except as necessary to meet applicable legal requirements to allow for the tabulation of
votes and certification of the vote or to facilitate a successful proxy solicitation.
Q:
Who will serve as inspector of elections?
A:
The inspector of elections will be a representative from Broadridge Financial Solutions, Inc.
Q:
Where can I find the voting results of the Annual Meeting?
A:
We intend to announce preliminary voting results at the Annual Meeting and will publish final results
in a Current Report on Form 8-K within four business days of the Annual Meeting.
Information about the Proxy Materials
Q:
Why did I receive a notice regarding the availability of proxy materials on the Internet instead
of a full set of proxy materials?
A:
In accordance with the rules of the SEC, we have elected to furnish our proxy materials, including this
Proxy Statement and our 2024 Annual Report, primarily via the Internet. Beginning on or about
April 29, 2024, we mailed to our shareholders a ‘‘Notice of InternetAvailability of Proxy Materials’’ that
contains notice of the Annual Meeting and instructions on how to access our proxy materials on the
Internet, how to vote at the meeting, and how to request printed copies of the proxy materials and
2024Annual Report. Shareholders may request to receive all future proxy materials in printed form by
mail or electronically by e-mail by following the instructions contained at www.proxyvote.com. We
encourage shareholders to take advantage of the availability of the proxy materials on the Internet to
help reduce the cost and environmental impact of our annual meetings.
Q:
What does it mean if multiple members of my household are shareholders but we only
received one Notice or full set of proxy materials in the mail?
A:
We have adopted a procedure called ‘‘householding,’’ which the SEC has approved. Under this
procedure, we deliver a single copy of the Notice and, if applicable, the proxy materials to multiple
shareholders who share the same address unless we received contrary instructions from one or more
of the shareholders. This procedure reduces our printing costs, mailing costs, and fees. Shareholders
who participate in householding will continue to be able to access and receive separate proxy cards.
Upon written request, we will deliver promptly a separate copy of the Notice and, if applicable, the
proxy materials to any shareholder at a shared address to which we delivered a single copy of any of
these documents. To receive a separate copy of the Notice and, if applicable, the proxy materials,
shareholders should send their requests to our principal executive offices, Attention: Corporate
Secretary. Shareholders who hold shares in street name may contact their brokerage firm, bank,
broker-dealer, or other similar organization to request information about householding.
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Q:
What is the mailing address for Veeva’s principal executive offices?
A:
Our principal executive offices are located at 4280 Hacienda Drive, Pleasanton, California 94588.
The telephone number at that location is (925) 452-6500.
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Additional Information
Shareholder Proposals for Our 2025 Annual Meeting
You may submit proposals, including director nominations, for consideration at future shareholder
meetings.
Requirements for shareholder proposals to be considered for inclusion in our proxy materials —
Shareholders may present proper proposals for inclusion in our proxy statement and for consideration at
our next annual meeting of shareholders by submitting their proposals in writing to our Corporate
Secretary in a timely manner. In order to be included in the proxy statement for the 2025 annual meeting
of shareholders, shareholder proposals must be received by our Corporate Secretary no later than
December 30, 2024 and must otherwise comply with the requirements of Rule 14a-8 of the Exchange Act.
Requirements for shareholder proposals to be brought before an annual meeting — In addition, our Bylaws
establish an advance notice procedure for shareholders who wish to present certain matters before an
annual meeting of shareholders. In general, nominations for the election of directors may be made by our
Board or any committee thereof or any shareholder who is a shareholder of record on the date of the giving
of such notice and on the record date for the determination of shareholders entitled to vote at such meeting
who is entitled to vote at such meeting and who has delivered written notice to our Corporate Secretary no
later than the Notice Deadline (as defined below), which notice must contain specified information
concerning the proposal and concerning the shareholder proposing such proposal. In addition, the notice
must contain the information required by, and otherwise comply with, Rule 14a-19(b) of the Exchange Act,
if applicable.
Our Bylaws also provide that the only business that may be conducted at an annual meeting is business
that is (1) specified in the notice of meeting (or any supplement thereto) given by or at the direction of our
Board, (2) otherwise properly brought before the meeting by or at the direction of our Board (or any
committee thereto), or (3) properly brought before the meeting by a shareholder who has delivered written
notice to our Corporate Secretary no later than the Notice Deadline (as defined below).
The ‘‘Notice Deadline’’ is defined as that date which is not less than 90 days nor more than 120 days prior
to the one-year anniversary of the previous year’s annual meeting of shareholders. As a result, the Notice
Deadline for the 2025 annual meeting of shareholders is between February 12, 2025 and March 14, 2025.
If a shareholder who has notified us of his or her intention to present a proposal at an annual meeting does
not appear to present his or her proposal at such meeting, we need not present the proposal for vote at
such meeting.
Recommendation of director candidates — You may recommend candidates to our Board for
consideration by our Nominating and Governance Committee by following the procedures set forth in
‘‘How We Are Selected—Shareholder Recommendations for Nominations to the Board.’’
Proxy access — In addition to the procedures above, we have adopted ‘‘proxy access,’’whereby a shareholder
(or a group of up to 20 shareholders) who has held at least 3% of the voting power of our capital stock for
three years or more may nominate candidates for up to the greater of (i) two or (ii) 20% of the available director
seats and have those nominees included in our proxy materials, provided that the shareholder and nominees
satisfy the requirements specified in our Bylaws. Any shareholder who intends to use these procedures to
nominate a candidate for election to the Board for inclusion in our proxy statement for the 2025 annual meeting
of shareholders must satisfy the requirements specified in our Bylaws and must provide notice to our Corporate
Secretary, which must be received no earlier than February 12, 2025 and no later than March 14, 2025. The
notice of proxy access must include information specified in our Bylaws, including information concerning the
nominee and information about the shareholder’s ownership of and agreements related to our stock.
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Information Requests
Any written requests for additional information, a copy of our Bylaws, copies of the proxy materials and
2024 Annual Report, notices of shareholder proposals, recommendations for candidates to our Board,
communications to our Board or any other communications should be sent to 4280 Hacienda Drive,
Pleasanton, California 94588, Attention: Corporate Secretary.
Website
Our website address is included in this Proxy Statement for reference only and is not incorporated by
reference into this Proxy Statement.
Other Matters
We know of no other matters to be submitted at the Annual Meeting. If any other matters properly come
before the Annual Meeting, the persons named on the proxy card will have discretion to vote the shares
they represent in accordance with their best judgment.
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APPENDIX A
The following is the proposed New Certificate as described in Proposal Three, marked to show changes
from the current Certificate of Incorporation (bold and underline show additions; bold and strikeout show
deletions).
AMENDED AND RESTATED
CERTIFICATE OF INCORPORATION
OF
VEEVA SYSTEMS INC.
(A PUBLIC BENEFIT CORPORATION)
Veeva Systems Inc., a public benefit corporation organized and existing under the laws of the State
of Delaware, hereby certifies as follows:
1.
The corporation was originally incorporated under the name of Rags2Riches, Inc., and the
original certificate of incorporation was filed with the Secretary of State of the State of Delaware on
January 12, 2007.
2.
This Amended and Restated Certificate of Incorporation was duly adopted in accordance with
Sections 242 and 245 of the DGCL, and restates, integrates and further amends the provisions of the
corporation’s certificate of incorporation.
3.
The certificate of incorporation of the corporation is hereby amended and restated in its entirety
to read as follows:
FIRST: The name of the corporation is Veeva Systems Inc. (hereinafter called the ‘‘Corporation’’).
SECOND: The address of the registered office of the Corporation in the State of Delaware is 251 Little
Falls Drive in the City of Wilmington, County of New Castle, 19808. The name of the registered agent of
the Corporation in the State of Delaware at such address is Corporation Service Company.
THIRD: The purpose of the Corporation is to engage in any lawful act or activity for which corporations
may be organized and incorporated under the General Corporation Law of the State of Delaware or any
applicable successor act thereto, as the same may be amended from time to time (the ‘‘DGCL’’).
The Corporation shall be a public benefit corporation, as contemplated by subchapter XV of the DGCL,
and is to be managed in a manner that balances our stockholders’ pecuniary (financial) interests, the best
interests of those materially affected by the corporation’s conduct (including customers, employees, partners,
and the communities in which we operate), and the public benefits identified in this certificate of incorporation.
We believe this corporate structure reflects our guiding principle, ‘‘do the right thing.’’
The specific public benefits to be promoted by the Corporation are to provide products and services
that are intended to help make the industries we serve more productive, and to create high-quality
employment opportunities in the communities in which we operate.
FOURTH: The total number of shares of all classes of capital stock that the Corporation is authorized
to issue is 810,000,000 shares, consisting of 800,000,000 shares of Class A Common Stock, par value
$0.00001 per share (‘‘Class A Common Stock’’ or ‘‘Common Stock’’) and 10,000,000 shares of Preferred
Stock, par value $0.00001 per share (‘‘Preferred Stock’’). Subject to the rights of the holders of any series
of Preferred Stock, the number of authorized shares of the Common Stock or Preferred Stock may be
increased or decreased (but not below the number of shares thereof then outstanding) by the affirmative
vote of the holders of a majority in voting power of the capital stock of the Corporation entitled to vote
thereon irrespective of the provisions of Section 242(b)(2) of the DGCL, and no vote of the holders of the
Common Stock or Preferred Stock voting separately as a class shall be required therefor.
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APPENDIX A
A.
Class A Common Stock. The powers, preferences and relative participating, optional or other
special rights, and the qualifications, limitations and restrictions of the Class A Common Stock are as
follows:
1.
Ranking The voting, dividend and liquidation rights of the holders of the Common Stock are
subject to and qualified by the rights of the holders of the Preferred Stock of any series as may be
designated by the Board of Directors of the Corporation (the ‘‘Board’’) upon any issuance of the Preferred
Stock of any series.
2.
Voting.
(a)
Except as otherwise expressly provided by this Amended and Restated Certificate of
Incorporation (as amended from time to time, including the terms of any Preferred Stock Designation (as
defined below), this ‘‘Certificate of Incorporation’’) or as provided by law, the holders of shares of Class A
Common Stock will be entitled to (i) notice of any stockholders’ meeting in accordance with the Amended
and Restated Bylaws of the Corporation (as amended from time to time, the ‘‘Bylaws’’) and (ii) vote upon
such matters and in such manner as may be provided by applicable law. Except as otherwise expressly
provided herein or required by applicable law, each holder of Class A Common Stock will have the right to
one (1) vote per share of Class A Common Stock held of record by such holder.
(b)
Except as otherwise provided by law or by the resolution or resolutions providing for the
issue of any series of Preferred Stock, the holders of outstanding shares of Common Stock shall have the
exclusive right to vote for the election and removal of directors and for all other purposes. Notwithstanding
any other provision of this Certificate of Incorporation to the contrary, the holders of Common Stock shall
not be entitled to vote on any amendment to this Certificate of Incorporation (including any Preferred Stock
Designation) that relates solely to the terms of one or more outstanding series of Preferred Stock if the
holders of such affected series are entitled, either separately or together as a class with the holders of one
or more other such series, to vote thereon pursuant to this Certificate of Incorporation (including any
Preferred Stock Designation) or the DGCL.
3.
Dividends. Subject to the rights of the holders of Preferred Stock, the holders of shares of
ClassACommon Stock shall be entitled to receive such dividends and distributions and other distributions
in cash, stock or property of the Corporation when, as and if declared thereon by the Board from time to
time, out of assets or funds of the Corporation legally available therefor.
4.
Liquidation. Subject to the rights of the holders of Preferred Stock, holders of shares of
Class A Common Stock shall be entitled to receive ratably the assets and funds of the Corporation
available for distribution in the event of any liquidation, dissolution or winding up of the affairs of the
Corporation, whether voluntary or involuntary. A liquidation, dissolution or winding up of the affairs of the
Corporation, as such terms are used in this Section A.4, shall not be deemed to be occasioned by or to
include any consolidation or merger of the Corporation with or into any other person or a sale, lease,
exchange or conveyance of all or a part of its assets.
5.
Redemption. The Class A Common Stock is not redeemable.
B.
Preferred Stock. Shares of Preferred Stock may be issued from time to time in one or more
series. The Board is hereby authorized to provide by resolution or resolutions from time to time for the
issuance, out of the unissued shares of Preferred Stock, of one or more series of Preferred Stock, without
stockholder approval, by filing a certificate pursuant to the applicable law of the State of Delaware (the
‘‘Preferred Stock Designation’’), setting forth such resolution and, with respect to each such series,
establishing the number of shares to be included in such series, and fixing the voting powers, full or limited,
or no voting power of the shares of such series, and the designation, preferences and relative,
participating, optional or other special rights, if any, of the shares of each such series and any
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APPENDIX A
qualifications, limitations or restrictions thereof. The powers, designation, preferences and relative,
participating, optional and other special rights of each series of Preferred Stock, and the qualifications,
limitations and restrictions thereof, if any, may differ from those of any and all other series at any time
outstanding. The authority of the Board with respect to each series of Preferred Stock shall include, but not
be limited to, the determination of the following:
(a)
the designation of the series, which may be by distinguishing number, letter or title;
(b)
the number of shares of the series, which number the Board may thereafter (except
where otherwise provided in the Preferred Stock Designation) increase or decrease (but not below the
number of shares thereof then outstanding);
(c)
the amounts or rates at which dividends will be payable on, and the preferences, if any,
of shares of the series in respect of dividends, and whether such dividends, if any, shall be cumulative or
noncumulative;
(d)
the dates on which dividends, if any, shall be payable;
(e)
the redemption rights and price or prices, if any, for shares of the series;
(f)
the terms and amount of any sinking fund, if any, provided for the purchase or
redemption of shares of the series;
(g)
the amounts payable on, and the preferences, if any, of shares of the series in the event
of any voluntary or involuntary liquidation, dissolution or winding up of the affairs of the Corporation;
(h)
whether the shares of the series shall be convertible into or exchangeable for, shares
of any other class or series, or any other security, of the Corporation or any other corporation, and, if so,
the specification of such other class or series or such other security, the conversion or exchange price or
prices or rate or rates, any adjustments thereof, the date or dates at which such shares shall be convertible
or exchangeable and all other terms and conditions upon which such conversion or exchange may be
made;
(i)
restrictions on the issuance of shares of the same series or any other class or series;
(j)
the voting rights, if any, of the holders of shares of the series generally or upon specified
events; and
(k)
any other powers, preferences and relative, participating, optional or other special
rights of each series of Preferred Stock, and any qualifications, limitations or restrictions of such shares,
all as may be determined from time to time by the Board and stated in the resolution or resolutions
providing for the issuance of such Preferred Stock.
Without limiting the generality of the foregoing, the resolutions providing for issuance of any series of
Preferred Stock may provide that such series shall be superior or rank equally or be junior to any other
series of Preferred Stock to the extent permitted by law.
FIFTH: This Article FIFTH is inserted for the management of the business and for the conduct of the
affairs of the Corporation.
A.
General Powers. The business and affairs of the Corporation shall be managed by or under the
direction of the Board, except as otherwise provided by law.
B.
Number of Directors; Election of Directors. Subject to the rights of holders of any series of
Preferred Stock to elect directors, the number of directors of the Corporation shall be fixed from time to
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APPENDIX A
time by resolution of the majority of the Whole Board. For purposes of this Certificate of Incorporation, the
term ‘‘Whole Board’’ will mean the total number of authorized directors whether or not there exist any
vacancies or other unfilled seats in previously authorized directorships. No decrease in the number of
directors constituting the Board shall shorten the term of any incumbent director.
C.
Terms of Office. Each director shall serve for a term ending on the date of the next annual
meeting of stockholders following the annual meeting of stockholders at which such director was elected.
The term of each director shall continue until the election and qualification of his or her successor and be
subject to his or her earlier death, disqualification, resignation or removal.
D.
Vacancies. Subject to the rights of holders of any series of Preferred Stock, any newly created
directorship that results from an increase in the number of directors or any vacancy on the Board that
results from the death, disability, resignation, disqualification or removal of any director or from any other
cause shall be filled solely by the affirmative vote of a majority of the total number of directors then in office,
even if less than a quorum, or by a sole remaining director and shall not be filled by the stockholders. Any
director elected to fill a vacancy not resulting from an increase in the number of directors shall hold office
for the remaining term of his or her predecessor.
E.
Removal.Any director or the entire Board may be removed from office at any time, with or without
cause, by the affirmative vote of the holders of at least 66 2/3% in voting power of the stock of the
Corporation entitled to vote thereon.
F.
Committees. Pursuant to the Bylaws, the Board may establish one or more committees to which
may be delegated any or all of the powers and duties of the Board to the full extent permitted by law.
G.
Stockholder Nominations and Introduction of Business. Advance notice of stockholder
nominations for election of directors and other business to be brought by stockholders before a meeting
of stockholders shall be given in the manner provided by the Bylaws.
SIXTH: Unless and except to the extent that the Bylaws shall so require, the election of directors of
the Corporation need not be by written ballot.
SEVENTH: To the fullest extent permitted by the DGCL as it now exists and as it may hereafter be
amended, no director of the Corporation shall be personally liable to the Corporation or any of its
stockholders for monetary damages for breach of fiduciary duty as a director; provided, however, that
nothing contained in thisArticle SEVENTH shall eliminate or limit the liability of a director (i) for any breach
of the director’s duty of loyalty to the Corporation or its stockholders, (ii) for acts or omissions not in good
faith or which involve intentional misconduct or a knowing violation of law, (iii) pursuant to the provisions
of Section 174 of the DGCL, or (iv) for any transaction from which the director derived an improper
personal benefit. No repeal or modification of this Article SEVENTH shall apply to or have any adverse
effect on any right or protection of, or any limitation of the liability of, a director of the Corporation existing
at the time of such repeal or modification with respect to acts or omissions occurring prior to such repeal
or modification.
EIGHTH: The Corporation may indemnify, and advance expenses to, to the fullest extent permitted by
law, any person who was or is a party to or is threatened to be made a party to any threatened, pending
or completed action, suit or proceeding, whether civil, criminal, administrative or investigative by reason
of the fact that the person is or was a director, officer, employee or agent of the Corporation, or is or was
serving at the request of the Corporation as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise.
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APPENDIX A
NINTH: Subject to the terms of any series of Preferred Stock, any action required or permitted to be
taken by the stockholders of the Corporation must be effected at an annual or special meeting of the
stockholders called in accordance with the Bylaws and may not be effected by written consent in lieu of a
meeting.
TENTH: Special meetings of stockholders for any purpose or purposes may be called at any time by:
(i) the majority of the Whole Board, (ii) the Chairman of the Board, (iii) the Chief Executive Officer of the
Corporation or (iv) the Chairman of the Board or the Chief Executive Officer of the Corporation at the
written request of one or more stockholders of record who have delivered such request in accordance with
and subject to the procedures and conditions and any other provisions set forth in the Bylaws (as
amended from time to time). Special meetings of stockholders may not be called by any other person or
persons. Business transacted at any special meeting of stockholders shall be limited to matters relating to
the purpose or purposes stated in the notice of meeting.
ELEVENTH: If any provision or provisions of this Certificate of Incorporation shall be held to be
invalid, illegal or unenforceable as applied to any circumstance for any reason whatsoever: (i) the validity,
legality and enforceability of such provisions in any other circumstance and of the remaining provisions of
this Certificate of Incorporation (including, without limitation, each portion of any paragraph of this
Certificate of Incorporation containing any such provision held to be invalid, illegal or unenforceable that
is not itself held to be invalid, illegal or unenforceable) shall not in any way be affected or impaired thereby
and (ii) to the fullest extent possible, the provisions of this Certificate of Incorporation (including, without
limitation, each such portion of any paragraph of this Certificate of Incorporation containing any such
provision held to be invalid, illegal or unenforceable) shall be construed so as to permit the Corporation to
protect its directors, officers, employees and agents from personal liability in respect of their good faith
service or for the benefit of the Corporation to the fullest extent permitted by law.
The Corporation reserves the right at any time from time to time to amend, alter, change or repeal any
provision contained in this Certificate of Incorporation, and any other provisions authorized by the DGCL
may be added or inserted, in the manner now or hereafter prescribed by law; and all rights, preferences
and privileges of whatsoever nature conferred upon stockholders, directors or any other persons
whomsoever by and pursuant to this Certificate of Incorporation in its present form or as hereafter
amended are granted subject to the right reserved in this Article ELEVENTH. Notwithstanding any other
provision of this Certificate of Incorporation or any provision of law that might otherwise permit a lesser
vote or no vote, but in addition to any affirmative vote of the holders of any series of Preferred Stock
required by law, by this Certificate of Incorporation or by any Preferred Stock Designation, the affirmative
vote of the holders of a majority in voting power of the stock of the Corporation entitled to vote thereon shall
be required to amend, alter, change or repeal any provision of this Certificate of Incorporation, or to adopt
any new provision of this Certificate of Incorporation; provided, however, that the affirmative vote of the
holders of at least 66 2/3% in voting power of the stock of the Corporation entitled to vote thereon shall be
required to amend, alter, change or repeal, or adopt any provision inconsistent with, any of Article FIFTH,
Article SEVENTH, Article EIGHTH, Article NINTH, Article TENTH, Article TWELFTH, and this sentence of
this Certificate of Incorporation, or in each case, the definition of any capitalized terms used therein or any
successor provision (including, without limitation, any such article or section as renumbered as a result of
any amendment, alteration, change, repeal or adoption of any other provision of this Certificate of
Incorporation). Any amendment, repeal or modification of any of Article SEVENTH, Article EIGHTH, and
this sentence shall not adversely affect any right or protection of any person existing thereunder with
respect to any act or omission occurring prior to such repeal or modification.
TWELFTH: In furtherance and not in limitation of the powers conferred upon it by law, the Board is
expressly authorized and empowered to adopt, amend and repeal the Bylaws by the affirmative vote of a
majority of the Whole Board. Notwithstanding any other provision of this Certificate of Incorporation or any
provision of law that might otherwise permit a lesser vote or no vote, but in addition to any affirmative vote
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APPENDIX A
of the holders of any series of Preferred Stock required by law, by this Certificate of Incorporation or by any
Preferred Stock Designation, the Bylaws may also be amended, altered or repealed and new Bylaws may
be adopted by the affirmative vote of the holders of at least 66 2/3% in voting power of the stock of the
Corporation entitled to vote thereon.
THIRTEENTH: To the fullest extent permitted by the DGCL as it now exists and as it may
hereafter be amended, no officer of the Corporation shall be personally liable to the Corporation
or any of its stockholders for monetary damages for breach of fiduciary duty as an officer;
provided, however, that nothing contained in this Article THIRTEENTH shall eliminate or limit the
liability of an officer (i) for any breach of the officer’s duty of loyalty to the Corporation or its
stockholders, (ii) for acts or omissions not in good faith or which involve intentional misconduct
or a knowing violation of law, (iii) for any transaction from which the officer derived an improper
personal benefit, or (iv) in any action by or in the right of the Corporation. No repeal or modification
of this Article THIRTEENTH shall apply to or have any adverse effect on any right or protection of,
or any limitation of the liability of, an officer of the Corporation existing at the time of such repeal
or modification with respect to acts or omissions occurring prior to such repeal or modification.
IN WITNESS WHEREOF, the undersigned has executed this Amended and Restated Certificate of
Incorporation as of this [
]16th day of October, 2023June, 2024.
By:
Josh Faddis
Corporate Secretary
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Veeva Systems Inc. | 2024 Proxy Statement

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended January 31, 2024
OR
□
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from
to
.
Commission File Number: 001-36121
Veeva Systems Inc.
(Exact name of registrant as specified in its charter)
Delaware
20-8235463
(State or other jurisdiction of
incorporation or organization)
(IRS Employer
Identification No.)
4280 Hacienda Drive
Pleasanton, California, 94588
(Address of principal executive offices)
(Registrant’s telephone number, including area code) (925) 452-6500
(Former name, former address and former fiscal year, if changed since last report) N/A
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A Common Stock,
par value $0.00001 per share
VEEV
The New York Stock Exchange
Indicate by a check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☒No □
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes □No ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for
the past 90 days. Yes ☒No □
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes ☒No □
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging
growth company. See the definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ ‘‘smaller reporting company,’’ and ‘‘emerging growth company’’ in
Rule 12b-2 of the Exchange Act.
Large accelerated filer
☒
Accelerated filer
□
Non-accelerated filer
□
Smaller reporting company
□
Emerging growth company
□
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or
revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. □
Indicate by check mark whether the Registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control
over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its
audit report. ☒
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing
reflect the correction of an error to previously issued financial statements. □
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by
any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). □
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes □No ☒
The aggregate market value of voting stock held by non-affiliates of the Registrant on the last business day of the Registrant’s most recently completed second
fiscal quarter, which was July 31, 2023, based on the closing price of $204.22 for shares of the Registrant’s Class A common stock as reported by the New York
Stock Exchange on July 31, 2023, the last trading day of the second fiscal quarter, was approximately $29.7 billion. Shares of Class A common stock held by
each executive officer, director, and their affiliated holders have been excluded in that such persons may be deemed to be affiliates. This determination of
affiliate status is not necessarily a conclusive determination for other purposes.
As of February 29, 2024, there were 161,316,597 shares of the Registrant’s Class A common stock outstanding. We refer to our Class A common stock as our
‘‘common stock.’’
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s Proxy Statement for the 2024 Annual Meeting of Stockholders are incorporated herein by reference in Part III of this Form 10-K to
the extent stated herein. The proxy statement will be filed by the Registrant with the Securities and Exchange Commission within 120 days after the end of the
Registrant’s fiscal year ended January 31, 2024.
Form 10-K
Veeva Systems Inc. | Form 10-K

TABLE OF CONTENTS
Pursuant to Part IV, Item 16, a summary of Form 10-K content follows, including hyperlinked cross-references
(in the EDGAR filing). This allows users to easily locate the corresponding items in this annual report on
Form 10-K where the disclosure is fully presented. The summary does not include certain Part III information
that will be incorporated by reference from the Proxy Statement for the 2024 Annual Meeting of Stockholders,
which will be filed within 120 days after our fiscal year ended January 31, 2024.
Special Note Regarding Forward Looking Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
Item 1A.
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
Item 1B.
Unresolved Staff Comments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35
Item 1C.
Cybersecurity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35
Item 2.
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
37
Item 3.
Legal Proceedings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
38
Item 4.
Mine Safety Disclosures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
38
PART II
Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases
of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
39
Item 6.
[Reserved] . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
40
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations . .
41
Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
41
Components of Results of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
42
Results of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45
Operating Expenses and Operating Margin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
47
Non-GAAP Financial Measures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
49
Liquidity and Capital Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
51
Critical Accounting Policies and Estimates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
53
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . .
55
Item 8.
Consolidated Financial Statements and Supplementary Data. . . . . . . . . . . . . . . . . . . . . . . . . . .
56
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
57
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
59
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60
Consolidated Statements of Stockholders’ Equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
61
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
62
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
63
Note 1. Summary of Business and Significant Accounting Policies . . . . . . . . . . . . . . . . . . .
63
Note 2. Short-Term Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
70
Note 3. Deferred Costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
71
Note 4. Property and Equipment, Net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
72
Note 5. Goodwill and Intangible Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
72
Note 6. Accrued Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
73
Note 7. Fair Value Measurements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
73
Note 8. Income Taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
75
Note 9. Deferred Revenue, Performance Obligations, and Unbilled Accounts Receivable .
77
Note 10. Leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
78
Note 11. Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
79
Note 12. Other Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
82
Note 13. Net Income per Share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
82
Note 14. Commitments and Contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
83
Note 15. Revenues by Product. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
86
Form 10-K
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Veeva Systems Inc. | Form 10-K

Note 16. Information about Geographic Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
86
Note 17. 401(k) Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
87
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . .
88
Item 9A.
Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
88
Item 9B.
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
89
Item 9C.
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections . . . . . . . . . . . . . . . . . . . .
89
PART III
Item 10.
Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
90
Item 11.
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
90
Item 12.
Security Ownership of Certain Beneficial Owners and Management, and Related Stockholder
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
90
Item 13.
Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . .
90
Item 14.
Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
90
PART IV
Item 15.
Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
91
Item 16.
Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
91
Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
92
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
95
Veeva Systems Inc. | Form 10-K
ii

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This report on Form 10-K contains forward-looking statements that are based on our beliefs and assumptions
and on information currently available to us. Forward-looking statements include information concerning our
possible or assumed future results of operations and expenses, business strategies and plans, trends, market
sizing, competitive position, industry environment, potential growth opportunities, and product capabilities
among other things. Forward-looking statements include all statements that are not historical facts and, in some
cases, can be identified by terms such as ‘‘aim,’’ ‘‘anticipates,’’ ‘‘believes,’’ ‘‘could,’’ ‘‘estimates,’’ ‘‘expects,’’
‘‘goal,’’ ‘‘intends,’’ ‘‘may,’’ ‘‘plans,’’ ‘‘potential,’’ ‘‘predicts,’’ ‘‘projects,’’ ‘‘seeks,’’ ‘‘should,’’ ‘‘strive,’’ ‘‘will,’’
‘‘would,’’ or similar expressions and the negatives of those terms.
Forward-looking statements are based on our current views and expectations and involve known and unknown
risks, uncertainties and other factors—including those described in ‘‘Risk Factors,’’ ‘‘Management’s Discussion
and Analysis of Financial Condition and Results of Operations,’’ and elsewhere in this report—that may cause
our actual results, performance or achievements to be materially different from any future results, performance,
or achievements expressed or implied by the forward-looking statements. Given these uncertainties, you should
not place undue reliance on these forward-looking statements.
Any forward-looking statements in this report are made only as of the date of this report. Except as required by
law, we disclaim any obligation to update these forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in these forward-looking statements, even if new
information becomes available in the future.
As used in this report, the terms ‘‘Veeva,’’ ‘‘Registrant,’’ ‘‘the Company,’’ ‘‘we,’’ ‘‘us,’’ and ‘‘our’’ mean Veeva
Systems Inc. and its subsidiaries unless the context indicates otherwise.
Form 10-K
iii
Veeva Systems Inc. | Form 10-K

PART I.
ITEM 1.
BUSINESS.
Overview
Veeva is the leading provider of industry cloud solutions for the global life sciences industry. Our offerings span
cloud software, data, and business consulting and are designed to meet the unique needs of our customers and
their most strategic business functions—from research and development (R&D) through commercialization. Our
solutions help life sciences companies develop and bring products to market faster and more efficiently, market
and sell more effectively, and maintain compliance with government regulations.
Customer success is one of our core values, and our focus on it has allowed us to deepen and expand our
strategic relationships with customers over time. Because of our industry focus, we have a unique, in-depth
perspective into the needs and best practices of life sciences companies and clinical research sites. This allows
us to develop targeted solutions, quickly adapt to regulatory changes, and incorporate highly relevant
enhancements into our existing solutions at a rapid pace.
Our goal is to become the most strategic technology partner to the life sciences industry and achieve long-term
leadership with our solutions that support the R&D and commercial functions of life sciences companies. Our
commercial solutions help life sciences companies achieve better, more intelligent engagement with healthcare
professionals and healthcare organizations across multiple communication channels, and plan and execute more
effective media and marketing campaigns. Our R&D solutions for the clinical, regulatory, quality, and safety
functions help life sciences companies streamline their end-to-end product development processes to increase
operational efficiency and maintain regulatory compliance throughout the product life cycle. Our solutions for
clinical research sites enable regulatory documents and trial information to be managed in a modern cloud
solution that is intended to accelerate the clinical research process for the life sciences industry overall.
We also bring the benefits of our content and data management solutions to customers in the consumer products
industries. Our applications currently offered to companies in these industries are designed to help customers
efficiently manage critical processes and content in a compliant way, and to enable secure collaboration across
internal and external stakeholders, including outsourcing partners and vendors.
On February 1, 2021, after approval by our stockholders, we became a Delaware public benefit corporation
(PBC). A PBC is a for-profit company operating under subchapter XV of the General Corporation Law of the
State of Delaware (i) that has adopted a public benefit purpose intended to provide benefits beyond just
stockholder financial returns, and (ii) whose directors have a fiduciary duty to balance the financial interests of
stockholders, the best interests of other stakeholders materially affected by the company’s conduct (which we
believe includes customers, employees, partners, and the communities in which we operate), and the pursuit of
the company’s public benefit purpose. Our public benefit purpose, as reflected in our certificate of
incorporation, is ‘‘to provide products and services that are intended to help make the industries we serve more
productive, and to create high-quality employment opportunities in the communities in which we operate.’’ We
believe that operating as a PBC reflects our core values—do the right thing, customer success, employee
success, and speed—and helps us maintain alignment with the principal industry we serve, life sciences, and its
broad goal to improve health and extend lives.
Our Industry Cloud Solutions for Life Sciences
Our industry cloud solutions for the life sciences industry are grouped into three major product
categories—Veeva Development Cloud, Veeva Commercial Cloud, and Veeva Data Cloud—and are designed to
address pharmaceutical, biotechnology, and medical devices and diagnostics (MedTech) companies’ most
pressing strategic needs in their commercial and R&D operations. For financial reporting purposes, revenues
associated with our Veeva Commercial Cloud, Veeva Data Cloud, and Veeva Claims solutions are classified as
‘‘Commercial Solutions’’ revenues, and revenues associated with our Veeva Development Cloud, Veeva
RegulatoryOne, and Veeva QualityOne solutions are classified as ‘‘R&D Solutions’’ revenues.
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Veeva Systems Inc. | Form 10-K
1

Veeva Development Cloud includes application suites for the clinical, regulatory, quality, and safety functions
of life sciences companies, all built on our proprietary Veeva Vault platform. Veeva Vault’s unique ability to
handle content and data allows us to build content and data-centric applications to help customers streamline
end-to-end business processes and eliminate manual processes and siloed systems. Veeva Vault can be deployed
one application at a time or as an integrated solution with multiple applications that enable customers to unify
and manage important documents and related data in a single global system.
•
Veeva Vault Clinical advances clinical trial execution by providing a complete and connected
technology ecosystem. Our clinical platform is designed to enable seamless execution and flow of
data between clinical trial stakeholders—including patients, research sites, contract research
organizations (CROs), and trial sponsors—for faster, more efficient trials that achieve higher data
accuracy and increased patient diversity. The platform is comprised of our clinical suite and
applications for clinical research sites and patient engagement.
•
Veeva Clinical Data Management Suite (CDMS) helps sponsors and CROs design and run
trials with tools to speed the build process and eliminate manual steps. This includes
solutions for electronic data capture; aggregating, cleaning, and transforming clinical data;
and randomization and trial supply management. Veeva Clinical Operations Suite offers
applications such as Veeva Vault eTMF, an electronic trial master file application, Veeva
Vault CTMS for clinical trial management, and solutions for automating the flow of clinical
trial information between sponsors, CROs, and clinical research sites and for better
collaboration and faster clinical trials.
•
Our suite of applications for clinical research sites and patient engagement makes clinical
trial participation easier for patients and streamlines study execution for research sites and
trial sponsors. These offerings include applications that allow sites to maintain and access
study documents electronically, to securely exchange information with sponsors and CROs,
and to enable electronic processing of consents and assessments of clinical trial participants.
•
Veeva Vault Quality is the life science industry’s only unified suite of applications for managing
quality content, processes, and training on a single cloud platform. Applications include solutions
for aggregating and managing quality content, harmonizing quality processes, and simplifying
employee qualification. The unification of quality processes and systems increases operational
efficiency, enables continuous improvement, and drives compliance.
•
Veeva Vault Safety is a suite of applications that unifies systems and processes to enable
proactive patient safety. These offerings include applications that manage drug safety content as
well as the intake, processing, and submission of adverse event data.
•
Veeva Vault RIM is a suite of applications that provides fully integrated regulatory information
management capabilities on a single cloud platform. These offerings include applications that
enable life sciences companies to manage, track, and report product and registration information
and to facilitate content planning, authoring, publishing, and archiving of regulatory submissions
to healthcare authorities.
Veeva Commercial Cloud is a product category comprised of software and analytics solutions built specifically
for life sciences companies to more efficiently and effectively commercialize their products. Veeva Commercial
Cloud includes solutions for the sales, marketing, and medical affairs functions of a life sciences company:
•
Veeva CRM suite enables customer-facing employees at pharmaceutical and biotechnology
companies—including sales representatives and medical science liaisons—to manage, track, and
optimize engagement with healthcare professionals with a single, integrated solution. In addition,
we offer multichannel CRM applications that can enhance and extend our core CRM and Medical
CRM products, providing customers with an end-to-end solution across all key channels,
including face-to-face, email, and virtual engagement, live and virtual enterprise events, and field
collaboration. All support the life sciences industry’s unique commercial business processes and
regulatory compliance requirements with highly specialized functionality. Veeva CRM and some
2
Veeva Systems Inc. | Form 10-K

of its applications are built on a platform provided by Salesforce, Inc. and will be supported until
September 1, 2030. Veeva Vault CRM is our next generation CRM solution that is built on our
proprietary Veeva Vault platform and will include the full functionality of Veeva CRM. Vault
CRM is currently used by early adopters and planned for general availability in April 2024.
•
Veeva Vault Medical provides a single, validated source of medical content across multiple
channels and geographies with capabilities for medical affairs teams to centralize medical
inquiries and content.
•
Veeva Vault PromoMats is an end-to-end content and digital asset management (DAM) solution
through which life sciences companies can collaborate, review, distribute, and update commercial
content and manage assets.
•
Veeva Crossix provides pharmaceutical brands a best-in-class analytics platform to maximize
media investments and drive greater marketing effectiveness.
Veeva Data Cloud is a modern data platform comprised of connected reference data, deep data, and transaction
data. The platform is designed to bring greater efficiency and precision across clinical and commercial
operations of a life sciences company:
•
Veeva OpenData is customer reference data. This includes demographic information, license
information and status, specialty information, affiliations, and other key data about healthcare
providers (HCP) and organizations that is crucial to customer engagement and compliance.
•
Veeva Link applications are built on a modern data platform that combines intelligent software
automation with human curation to provide deep data across a growing number of areas,
including key people, publications, conferences, and digital engagement.
•
Veeva Compass is a suite of de-identified U.S. longitudinal patient, projected prescriber, and
national data designed for a wide range of commercial use cases, including business planning,
patient finding, patient journey analytics, segmentation and targeting, forecasting, and incentive
compensation.
Our Cloud Solutions for the Consumer Products Industries
Our initial applications for customers outside of life sciences address specific content and data management
processes within the consumer products industries. Veeva QualityOne is a robust quality management,
document management, and training solution. Veeva RegulatoryOne helps companies manage regulatory
submission content. Veeva Claims addresses the end-to-end product and marketing claims management process.
Professional Services and Support
We offer professional services to help customers maximize the value of our solutions. Our service teams possess
industry expertise, project management capabilities, and deep technical acumen that we believe our customers
highly value. Our professional services teams work with our systems integrator partners to deliver projects. We
offer the following professional services:
•
implementation and deployment planning and project management;
•
requirements analysis, solution design and configuration;
•
systems environment management and deployment services;
•
services focused on advancing or transforming business and operating processes related to Veeva
solutions;
•
technical consulting services related to data migration and systems integrations;
•
training on our solutions; and
Form 10-K
Veeva Systems Inc. | Form 10-K
3

•
ongoing managed services, such as outsourced systems administration.
We organize our professional services teams by specific expertise so that they can provide advice and support
for best industry practices in the research and development and commercial departments of our customers.
Our global systems integrator partners also deliver implementation and selected support services to customers
who wish to utilize them. Our systems integrator partners include Accenture, Cognizant, Tata Consultancy
Services (TCS), and other life sciences specialty firms.
Veeva Business Consulting
We offer Veeva Business Consulting services through dedicated teams that are distinct from our professional
services and support organization. Veeva Business Consulting provides strategic consulting services and
solutions that are often enabled by our unique industry-wide perspective and proprietary data. Commercial
Business Consulting typically focuses on a particular customer success initiative, commercial strategy, or
business process change like digital engagement, commercial content management, field optimization, and
commercial insights and analytics. R&D Business Consulting enables continuous and sustainable innovation
across the drug development value chain, including process efficiency, time-to-market acceleration, and
optimized operating model and governance.
Our Customers
As of January 31, 2024, we served 1,432 customers. For an explanation of how we define current customers,
see ‘‘Management’s Discussion and Analysis of Financial Condition and Results of Operations—Components of
Results of Operations.’’ We deliver solutions to companies throughout the life sciences industry, including
pharmaceutical, biotechnology, and medical device companies, contract sales organizations, and contract
research organizations. Our life sciences customers range from the largest global pharmaceutical and
biotechnology companies such as Bayer AG, Boehringer Ingelheim GmbH, Eli Lilly and Company, Gilead
Sciences, Inc., Merck Sharp & Dohme Corp., and Novartis Pharma AG, to emerging growth pharmaceutical and
biotechnology companies, including Alkermes Inc., Alnylam Pharmaceuticals, Inc., bluebird bio, Inc., and
Idorsia Pharmaceuticals Ltd. We also deliver solutions to companies in the consumer products industries.
Our Human Capital Resources
As of January 31, 2024, we had 7,172 employees worldwide, up by 428 from the previous year. Our employees
in the United States are not represented by a labor union; however, in certain foreign locations, local workers’
councils represent our employees. We have not experienced any work stoppages, and we consider our relations
with our employees to be very good.
Our workforce is diverse in many respects. As of January 31, 2024, 44% of our global employee population
self-identified as female and approximately 42% of our U.S. workforce self-identified as members of
underrepresented racial or ethnic groups. We define underrepresented racial or ethnic groups as those
comprising individuals who identify as American Indian, Alaska Native, Asian, Black, African American,
Hispanic, Latino, Hawaiian, Pacific Islander, or two or more races.
We use a combination of base salary and equity to compensate our employees. We also offer a range of benefits
to our employees, including comprehensive healthcare and other wellness programs. We believe our
compensation and benefits programs are competitive. We do not require any of our employees anywhere in the
world to enter into non-compete agreements.
While we experience intense competition for talent, we believe we have been effective at attracting and
retaining talented employees.
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Veeva Systems Inc. | Form 10-K

Research and Development
Our R&D organization is responsible for the design, development, and testing of our solutions and applications.
Based on customer feedback and needs, we focus our efforts on developing new solutions, functionality,
applications, and core technologies and further enhancing the usability, functionality, reliability, performance,
and flexibility of existing solutions and applications.
Sales and Marketing
We sell our solutions through our direct sales organization. In large life sciences companies, the R&D and
commercial business functions commonly have separate technology and business decision makers. Accordingly,
we market and sell our solutions to align with the distinct characteristics of those decision makers. We have
distinct R&D and commercial sales teams, which we further segment to focus on selling to large global life
sciences companies and smaller life sciences companies. We also have product specific and industry specific
sales teams for certain of our products.
Technology Infrastructure and Operations
Our products are hosted in data centers located in the United States, the United Kingdom, the European Union,
Japan, South Korea, Australia, and Brazil. Our products used only within China are hosted in data centers
located in China. We utilize third parties to provide our computing infrastructure and manage the infrastructure
on which our solutions operate. For example, for Veeva CRM and certain of our multichannel CRM
applications, we currently utilize the hosting infrastructure provided by Salesforce, Inc. For our Veeva Vault
applications, including Vault CRM, and certain other Veeva Commercial Cloud applications, we utilize Amazon
Web Services.
Our infrastructure providers employ advanced measures to ensure physical integrity and security, including
redundant power and cooling systems, fire and flood prevention mechanisms, continual security coverage,
biometric readers at entry points and anonymous exteriors. We also implement various disaster recovery
measures such that data loss would be minimized in the event of a single data center disaster. We architect our
solutions using redundant configurations to minimize service interruptions. We continually monitor our solutions
for any sign of failure or pending failure, and we take preemptive action to attempt to minimize or prevent
downtime.
Our technology is generally based on multitenant architectures that apply common, consistent management
practices for all customers using our solutions. We enable multiple customers to share the same version of our
solutions while securely partitioning their respective data. Veeva CRM and portions of our multichannel CRM
applications currently utilize the Salesforce platform of Salesforce, Inc. Our Veeva Vault applications, including
Vault CRM, and portions of our other Commercial Cloud applications are built upon our own proprietary
platforms. Certain of our other applications rely on technology platforms provided by third parties. For example,
our commercial data warehouse application utilizes Amazon Redshift and our digital engagement application
utilizes Zoom.
Form 10-K
Veeva Systems Inc. | Form 10-K
5

Quality and Compliance Program
Veeva maintains a quality management system certified to ISO9001 to ensure process controls conform to
established industry standards for our cloud software offerings that are subject to good practice regulations for
the life sciences industry. Robust audit trail tracking, compliant electronic signature capture, data encryption,
and secure access controls are required for these software offerings, and they must be thoroughly tested for
compliance with applicable life sciences industry regulations, which include:
Regulation
Regulation Description
21 CFR 820.75
U.S. FDA device regulation on system validation
21 CFR 211.68
U.S. FDA pharma GMP regulation on system validation
21 CFR 11
U.S. FDA requirement for maintenance of electronic records
EU Annex 11
EU Good Manufacturing Processes (GMP) requirement for maintenance of
electronic records
21 CFR 203
Drug sample tracking as required by the Prescription Drug Marketing Act
PFSB Notification, No. 0401022 (Japan)
Use of Electromagnetic Records and Electronic Signatures for Approval of, or
License for, Drugs
OECD No. 17
Application of Good Laboratory Practice (GLP) Principles to Computerised
Systems
ICH E6(R2)
Good Clinical Practice (GCP) Validation Principles
Privacy Program
Veeva maintains a data privacy program aligned to applicable laws such as the European Union’s General Data
Protection Regulation (EU GDPR), the United Kingdom’s General Data Protection Regulation (UK GDPR), the
California Consumer Privacy Act (CCPA), and the U.S. Health Insurance Portability and Accountability Act
(HIPAA). We have a Chief Privacy Officer who collaborates with our Chief Information Security Officer and
business and product leaders throughout our organization. Our program focuses on the implementation of policies,
procedures, and agreements to comply with applicable data privacy laws and regulations as well as data privacy
requirements of customers and partners; the creation and maintenance of privacy documentation to demonstrate
compliance with applicable data privacy laws and regulations, including legal transfer mechanisms; the process by
which we obtain personal information through lawful and transparent means; the process by which we process
personal information; the process by which we notify customers and data subjects in a timely manner in the event of
a data breach, as required by contract or law; and the training of employees and contractors engaged in the processing
of personal information. For more information about our privacy practices, please visit veeva.com/privacy.
Competition
The markets for our solutions are global, rapidly evolving, highly competitive, and subject to changing
regulations, advancing technology, and shifting customer needs. In new sales cycles, we generally compete with
other cloud-based solutions from providers that make applications geared toward the life sciences industry. The
principal such competitor for our Veeva Commercial Cloud applications is IQVIA Holdings Inc., which offers a
CRM application built on the Salesforce platform, various data products, and other applications that compete
with our products. Salesforce, Inc. has also announced their intention to offer a life sciences industry-specific
CRM solution, which will likely compete with our offerings.
Our Veeva Data Cloud products as well as Veeva Crossix compete with IQVIA, Ipsos Group S.A., Definitive
Health Corp., and smaller data and data analytics providers.
No single vendor offers products that compete with all of our Veeva Development Cloud applications, but
IQVIA, Dassault Systèmes, OpenText Corporation, Oracle Corporation, Honeywell International Inc., and other
smaller application providers offer applications that compete with certain of our Veeva Development Cloud
applications.
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Veeva Systems Inc. | Form 10-K

Our Commercial Cloud and Development Cloud application suites also compete to replace client server-based
legacy solutions offered by companies such as Oracle, Microsoft Corporation, and other smaller application
providers. Our customers may also choose to use cloud-based applications or platforms that are not life sciences
specific—such as Salesforce, Inc., Box, Inc., Amazon Web Services, or Microsoft—for certain of the functions
our applications provide.
We sell certain of our Development Cloud applications to companies outside the life sciences industry. In this
segment of our business, we compete with solutions such as those offered by OpenText, Microsoft, Honeywell,
EtQ Management Consultants, LLC, Oracle, and Box, and custom-built software developed by third-party
vendors or in-house by our potential customers.
Our business consulting and professional services offerings compete with a range of professional services firms.
Some of our actual and potential competitors have advantages over us, such as longer operating histories,
significantly greater financial, technical, marketing or other resources, stronger brand and business recognition,
larger intellectual property portfolios, and agreements with a broader set of system integrators and other
partners. We expect competition to intensify in the future, and we may face competition from new market
entrants as well.
We believe the principal competitive factors in our market include the following:
•
level of customer satisfaction;
•
regulatory compliance verification and functionality;
•
domain expertise with respect to life sciences;
•
ease of deployment and use of solutions and applications;
•
breadth and depth of solution and application functionality;
•
brand awareness and reputation;
•
modern and adaptive technology platform;
•
capability for customization, configurability, integration, security, scalability and reliability of
applications;
•
total cost of ownership;
•
ability to innovate and respond to customer needs rapidly;
•
size of customer base and level of user adoption;
•
ability to secure the rights to load and process third party proprietary data licensed by customers;
and
•
ability to integrate with legacy enterprise infrastructures and third-party applications.
We believe that we generally compete favorably on the basis of these factors.
Form 10-K
Veeva Systems Inc. | Form 10-K
7

Intellectual Property
We rely on a combination of patents, trade secrets, copyrights and trademarks, as well as contractual protections,
to establish and protect our intellectual property rights. We have developed a process for seeking patent
protection for our technology innovations. The table below provides a summary of our issued patents and
pending patent applications as of January 31, 2024:
Issued U.S. patents (expiring between May 2027 and January 2039)
74
Issued international patents (expiring between April 2025 and June 2037)
13
U.S. and international pending patent applications
90
Our patents and patent applications cover technology within our Veeva Development Cloud, Veeva Commercial
Cloud, and Veeva Data Cloud product families. We plan to continue expanding our patent portfolio. We require
our employees, consultants, and other third parties to enter into confidentiality and proprietary rights
agreements, and we control access to software, documentation, and other proprietary information. Although we
rely on our intellectual property rights, as well as contractual protections to establish and protect our proprietary
rights, we believe that factors such as the technological and creative skills of our personnel, creation of new
features and functionality and frequent enhancements to our applications are essential to establishing and
maintaining our technology leadership position as a provider of technology solutions to the life sciences
industry.
Despite our efforts to protect our proprietary technology and our intellectual property rights, unauthorized
parties may attempt to copy or obtain and use our technology to develop applications with the same
functionality as our application. Policing unauthorized use of our technology and intellectual property rights is
difficult, and protection of our rights through civil enforcement mechanisms may be expensive and time
consuming, and may result in the impairment or loss of portions of our intellectual property.
Companies in our industry, as well as non-practicing entities, often own a number of patents, copyrights,
trademarks, and trade secrets, and frequently enter into litigation based on allegations of infringement,
misappropriation, or other violations of intellectual property or other rights. We are currently engaged in legal
proceedings with competitors in which the competitors are asserting trade secret misappropriation and other
claims, and we may face new allegations in the future that we have infringed the patents, trademarks,
copyrights, trade secrets, and other intellectual property rights of other competitors or non-practicing entities.
We expect that we and others in our industry will continue to be subject to third-party infringement claims by
competitors as the functionality of applications in different industry segments overlaps, and by non-practicing
entities. Any of these third parties might make a claim of infringement against us at any time. For example, see
the description of our current litigations in note 14 of the notes to our consolidated financial statements.
Corporate Information
Our website address is http://www.veeva.com. Information contained on our website is not incorporated by
reference into this Form 10-K, and you should not consider information contained on our website to be part of
this Form 10-K or in deciding whether to purchase shares of our common stock. Our annual reports on
Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to reports filed or
furnished pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended, are
available free of charge on the Investors portion of our website at http://ir.veeva.com as soon as reasonably
practicable after we electronically file such material with, or furnish it to, the SEC.
8
Veeva Systems Inc. | Form 10-K

ITEM 1A. RISK FACTORS.
Investing in our common stock involves a high degree of risk. You should consider carefully the risks and
uncertainties described below and in ‘‘Management’s Discussion and Analysis of Financial Condition and
Results of Operations,’’ together with all of the other information in this report, including our consolidated
financial statements and related notes, before investing in our common stock. The risks and uncertainties
described below are not the only ones we face. If any of the following risks actually occurs, our business,
financial condition, results of operations, and prospects could be materially and adversely affected. In that
event, the price of our common stock could decline and you could lose part or all of your investment.
Summary of Risk Factors
The below is a summary of principal risks to our business and risks associated with ownership of our stock. It is
only a summary. You should read the more detailed discussion of risks set forth below and elsewhere in this
report for a more complete discussion of the risks listed below and other risks.
•
If our security measures are breached or unauthorized access to customer data is otherwise
obtained, our solutions may be perceived as not being secure, customers may reduce or stop the
use of our solutions, and we may incur significant liabilities.
•
The markets in which we participate are highly competitive, and if we do not compete effectively,
our business and operating results could be adversely affected.
•
If our newer solutions are not successfully adopted by new and existing customers, the growth
rate of our revenues and operating results will be adversely affected.
•
Our revenues are relatively concentrated within a small number of key customers, and the loss of
one or more of such key customers could cause our revenues to decline.
•
Our plans to migrate our customers to our Vault CRM applications built on our own Veeva Vault
platform could cause business disruptions for customers, lead to the loss of our customers to
competitors, and adversely affect our operating results.
•
Nearly all of our revenues are generated by sales to customers in the life sciences industry, and
factors that adversely affect this industry could also adversely affect us.
•
Over the longer term our revenue growth rates are likely to fluctuate from year to year and may
decline, and, as our costs increase, we may not be able to sustain the same level of profitability
we have achieved in the past.
•
Unique and uncertain macroeconomic and geopolitical factors, including as a result of worldwide
inflationary pressures and changes in interest rates, volatility in the financial sector, concerns
about a possible domestic or global recession, currency exchange fluctuations, the Russian
invasion of Ukraine, and the Israel-Hamas conflict may cause instability and volatility in the
global financial markets, and disruptions within the life sciences industry that may negatively
impact our business, our financial results, and our stock price.
•
Difficulty attracting and retaining highly skilled employees could adversely affect our business
and efforts to attract and retain such employees may increase our expenses.
•
If the third-party providers of healthcare professional and healthcare organization data and
prescription drug sales data, such as IQVIA for instance, do not allow our customers to upload
and use such data in our solutions, the demand for our solutions may decrease, and our business
may be negatively impacted.
•
We rely on third-party providers for computing infrastructure, secure network connectivity, and
other technology-related services needed to deliver our cloud solutions, and any disruption in the
services provided by them could adversely affect our business and subject us to liability.
Form 10-K
Veeva Systems Inc. | Form 10-K
9

•
Changing laws and regulations, including increasingly complex data privacy and information
security regulations, in the U.S. and internationally, life sciences industry regulations, and trade
policies, may impose additional costs for compliance, reduce demand for our solutions, and
subject us to significant liabilities.
•
We are currently being sued by third parties for alleged misappropriation of trade secrets. We may
suffer damages, which could be significant, or other harm from these lawsuits and we may be
sued for infringement or misappropriation of third-party intellectual property in the future.
•
We may acquire other companies or technologies, which could divert our management’s attention,
result in additional dilution to our stockholders, and otherwise disrupt our operations and
adversely affect our operating results.
Risks Related to Our Business
If our security measures are breached or compromised or unauthorized access to customer data is otherwise
obtained, our solutions may be perceived as not being secure, customers may reduce or stop their use of our
solutions, and we may incur significant liabilities.
Our solutions involve the storage, transmission, and other processing of our customers’ proprietary information
(including personal or identifying information regarding their employees and the medical professionals whom
their sales personnel contact, and sensitive proprietary data related to the clinical trial, regulatory submission
and sales and marketing processes for medical treatments), personal information of medical professionals,
personal information (which may include personal health information) of patients and clinical trial participants,
and other sensitive information. For example, Veeva Crossix and Veeva Compass process third-party health and
non-health data for U.S. patients. Additionally, we maintain and process other confidential, proprietary, and
sensitive business information, including personal information relating to our employees and contractors and
confidential information relating to our solutions and business.
Unauthorized access or other security breaches or incidents, as a result of third-party action (e.g., cyber-attacks,
or the introduction into our networks or systems of ransomware or other malware), employee or contractor error
or malfeasance, product defect, or otherwise, have resulted in and could in the future result in the loss of
information or intellectual property, inappropriate access to or use, disclosure, unavailability, modification,
destruction, or other processing of information, service interruption, degradation, disruption, and outages,
service level credits, claims, demands, litigation, regulatory investigations and other proceedings, indemnity
obligations, damage to our reputation, and other liability. It is possible that our risk of cyber-attack and other
sources of security breaches and incidents may be elevated as a result of Russia’s invasion of Ukraine, the
Israel-Hamas conflict, or other geopolitical tensions or conflicts, due to an increase in cyber-attack attempts on
us, our customers, our partners, or our technology infrastructure providers.
While we maintain and continue to improve our security measures, we may be unable to adequately anticipate
security threats or to implement adequate preventative measures, in part, because the techniques used to obtain
unauthorized access or sabotage systems change frequently and are becoming increasingly sophisticated and
complex, and generally are not identified until they are launched against a target. Moreover, our efforts to
detect, prevent, and remediate known or unknown security vulnerabilities, including those arising from
third-party hardware or software in our supply chain, may be insufficient to prevent security breaches or
incidents resulting from such vulnerabilities, and may result in additional direct or indirect costs and liabilities
and time of management and technical personnel. We may be required to expend significant capital and
financial resources to protect against the foregoing threats and to alleviate problems caused by actual or
perceived security breaches or incidents. Additionally, we and our service providers may face difficulties or
delays in identifying, remediating, and otherwise responding to any cybersecurity attack or other security breach
or incident.
Any or all of these circumstances or issues, or the perception that any of them have occurred or are present
(including any actual or perceived cyberattacks or other security breaches or incidents), could adversely affect
10
Veeva Systems Inc. | Form 10-K

our ability to attract new customers, cause existing customers to elect to not renew their subscriptions, result in
reputational damage and harm to our market position, or subject us to third-party claims, demands, and lawsuits,
regulatory investigations, proceedings, fines, and penalties, mandatory notifications and disclosures, or other
action or liability, which could adversely affect our operating results and financial condition. Our insurance may
not be adequate to cover losses associated with such events, and such insurance may not cover all of the types
of costs, expenses, and losses we could incur to respond to and remediate a security breach or incident.
The markets in which we participate are highly competitive, and if we do not compete effectively, our
business and operating results could be adversely affected.
The markets for our solutions are highly competitive. In new sales cycles within our largest product categories,
we generally compete with other cloud-based solutions from providers that make applications geared toward the
life sciences industry. The principal such competitor for our Veeva Commercial Cloud applications is IQVIA
Holdings Inc., which offers a CRM application built on the Salesforce platform, various data products, and other
applications that compete with our products. Salesforce, Inc. has also announced their intention to offer a life
science industry-specific CRM solution, which will compete with our offerings. Our Veeva Data Cloud
products. as well as Veeva Crossix, compete with IQVIA, Ipsos Group S.A., Definitive Health Corp., and
smaller data and data analytics providers. IQVIA, Dassault Systèmes, OpenText Corporation, Oracle
Corporation, Honeywell International Inc., and other smaller application providers offer applications that
compete with certain of our Veeva Development Cloud applications. Our Veeva Commercial Cloud and Veeva
Development Cloud applications also compete to replace client server-based legacy solutions offered by
companies such as Oracle, Microsoft Corporation, and other smaller application providers. Our customers may
also choose to use cloud-based applications or platforms that are not life sciences specific—such as Salesforce,
Inc., Box.com, Amazon Web Services, or Microsoft—for certain of the functions our applications provide. Our
business consulting and professional services offerings compete with a range of professional services firms,
which include, at times, some of our partners. With the introduction of new technologies, we expect competition
to intensify in the future, and we may face competition from new market entrants as well.
In December 2022, we announced plans to migrate customers of our multichannel CRM applications built on
the Salesforce platform to CRM solutions that are built on our own Veeva Vault platform, as discussed in more
detail below, which could lead to customers choosing competitors that continue to use the Salesforce platform,
or other CRM application providers, over us.
Some of our actual and potential competitors have advantages over us, such as longer operating histories,
significantly greater financial, technical, marketing or other resources, stronger brand and business recognition,
larger intellectual property portfolios, and agreements with a broader set of system integrators and other
partners. We also continue to be subject to litigation from our competitors. For example, as disclosed elsewhere
in this report, we are in active litigation with IQVIA. In addition, our competitors may offer price concessions,
delayed payment terms, or other more favorable terms and conditions in light of the recent macroeconomic
environment.
If our competitors’ products, services, or technologies become more accepted than our solutions, if they are
successful in bringing their products or services to market earlier than we are, if their products or services are
more technologically capable than ours (including as a result of new or better use of evolving artificial
intelligence (AI) technologies), or if customers replace our solutions with custom-built software, then our
revenues could be adversely affected. Pricing pressures and increased competition could result in reduced sales,
reduced margins, losses, or a failure to maintain or improve our competitive market position, any of which
could adversely affect our business. For all of these reasons, we may not be able to compete favorably against
our current and future competitors.
Form 10-K
Veeva Systems Inc. | Form 10-K
11

If our newer solutions are not successfully adopted by new and existing customers, the growth rate of our
revenues and operating results will be adversely affected.
Our continued growth and profitability will depend on our ability to successfully develop and sell new
solutions. It is uncertain whether these newer solutions will continue to grow as a percentage of revenues at a
pace significant enough to support our expected overall growth. For example, we have limited experience
selling certain of our data and analytics offerings and certain of our solutions that enable remote patient
interactions for clinical trials. Also, as discussed in more detail below, we intend to migrate our Veeva CRM
customers to Vault CRM. We cannot be certain that we will be successful with respect to newer solutions and
markets. It may take us significant time, and we may incur significant expense, to effectively market and sell
these solutions, develop other new solutions, or make enhancements to our existing solutions. If our newer
solutions do not continue to gain traction in the market, or other solutions that we may develop and introduce in
the future do not achieve market acceptance in a timely manner, the growth rate of our revenues and operating
results will be adversely affected.
Our revenues are relatively concentrated within a small number of key customers, and the loss of one or
more of such key customers, or their failure to renew or expand user subscriptions, could slow the growth
rate of our revenues or cause our revenues to decline.
In our fiscal years ended January 31, 2024, 2023, and 2022, our top 10 customers accounted for 28%, 29%, and
31% of our total revenues, respectively. We rely on our reputation and recommendations from key customers in
order to promote our solutions to potential customers, which we call ‘‘reference selling.’’ The loss of any of our
key customers, or a failure of one or more of them to renew or expand user subscriptions for some or all our
products, could have a significant impact on the growth rate of our revenues, our reputation, and our ability to
obtain new customers. In the event of an acquisition of one of our customers or a business combination between
two of our customers, we have in the past and may in the future suffer reductions in user subscriptions or
non-renewal of certain or all of their subscription orders. We are also likely to face increasing purchasing
scrutiny at the renewal of large customer subscription orders, which may result in reductions in user
subscriptions or increased pricing pressure. The business impact of any of these negative events could be
particularly pronounced with respect to our largest customers.
Defects or disruptions in our solutions could result in diminished demand for our solutions, a reduction in
our revenues, and subject us to substantial liability.
We have from time to time found defects in our solutions, and new defects may be detected in the future. In
addition, we have experienced, and may in the future experience, service disruptions, degradations, outages, and
other performance problems. These types of problems may be caused by a variety of factors, including human
or software errors, viruses, cyber-attacks, fraud, spikes in customer usage, problems associated with our
third-party computing infrastructure and network providers, infrastructure changes, and denial of service issues.
Service disruptions may result from errors we make in delivering, configuring, or hosting our solutions, or
designing, installing, expanding, or maintaining our computing infrastructure. In some instances, we may not be
able to identify the cause or causes of these performance problems within an acceptable period of time. It is also
possible that such problems could result in losses of customer data.
Since our customers use our solutions for important aspects of their businesses, any errors, defects, disruptions,
service degradations, or other performance problems with our solutions, could hurt our reputation and may
damage our customers’ businesses. If that occurs, our customers may delay or withhold payment to us, cancel
their agreements with us, elect not to renew, or make service credit claims, warranty claims, or other claims
against us, and we could lose future sales. The occurrence of any of these events could result in diminishing
demand for our solutions, a reduction of our revenues, an increase in our bad debt expense or in collection
cycles for accounts receivable, or could require us to incur the expense of litigation or substantial liability.
12
Veeva Systems Inc. | Form 10-K

Our plans to migrate our CRM customers to our Vault CRM applications built on our own Veeva Vault
platform could cause business disruptions for customers, lead to the loss of our customers to competitors, and
adversely affect our operating results.
We currently depend on the Salesforce platform to deliver our multichannel CRM applications, but in
December 2022 we announced plans to migrate our CRM customers to our Vault CRM solutions, which are
built on our Veeva Vault platform. We also announced that we do not intend to renew our agreement with
Salesforce, Inc. for use of the Salesforce platform. Vault CRM is currently used by early adopters and we intend
to make Vault CRM generally available to all customers in April 2024. Veeva CRM will be supported until
September 1, 2030. The migration of our Veeva CRM customers will require time and expense, which may be
significant. These migration processes are complex and we cannot be certain that we will be successful or that
the Veeva Vault platform will be ready for migration on our intended timeline or the timeline necessary to
support our customers. Further, some existing customers may decide not to migrate to Vault CRM and may
decide to use a different CRM solution. Additionally, Vault CRM may encounter difficulties supporting the
increased volume of users migrating from Veeva CRM, leading to outages or other performance problems. Any
disruptions in our services or other migration-related problems, whether or not such incidents are our fault, that
could subject us to liability or harm our reputation. If we are unsuccessful migrating our Veeva CRM customers
to Vault CRM, encounter disruptions or other problems in the migration process, or our customers do not
migrate to the Vault CRM in a timely manner, or at all, our business, operating results, and brand could be
materially and adversely affected.
Our sales cycles can be long and unpredictable, and our sales efforts require considerable investment of
resources. If our sales cycle lengthens or we invest substantial resources pursuing unsuccessful sales
opportunities, our operating results and growth would be harmed.
Our sales process entails planning discussions with prospective customers, analyzing their existing solutions,
and identifying how these potential customers could use and benefit from our solutions. The sales cycle for a
new customer, from the time of prospect qualification to the completion of the first sale, may span 12 months or
longer. Sales cycles for our newer applications or in newer markets or industries are also lengthy and difficult to
predict. We spend substantial time, effort, and expense in our sales efforts without any assurance that our efforts
will result in the sale of our solutions. In addition, our sales cycle can vary substantially from customer to
customer because of various factors, including the discretionary nature of potential customers’ purchasing and
budget decisions, the macroeconomic and regulatory environments, the availability of funding in the life
sciences industry, the announcement or planned introduction of new solutions by us or our competitors, and the
purchasing approval processes of potential customers. For example, we have recently experienced increased
scrutiny for certain potential projects, particularly for our professional services offerings, which may continue
for the foreseeable future. If our sales cycle lengthens or we invest substantial resources pursuing unsuccessful
sales opportunities, our operating results and growth would be harmed.
Sales to customers outside the United States or with international operations expose us to risks inherent in
international sales.
In our fiscal year ended January 31, 2024, customers outside North America accounted for approximately 41%
of our total revenues. A key element of our growth strategy is to further expand our international operations and
worldwide customer base. Operating in international markets requires significant resources and management
attention and subjects us to regulatory, economic, and political risks that are different from those in the United
States. We have limited operating experience in some international markets, and we cannot assure you that our
expansion efforts into additional international markets will be successful. Our experience in the United States
and other international markets in which we already have a presence may not be relevant to our ability to
expand in other markets. Our international expansion efforts may not be successful in creating further demand
for our solutions outside of the United States or in effectively selling our solutions in the international markets
we enter.
Form 10-K
Veeva Systems Inc. | Form 10-K
13

The risks we face in doing business internationally that could adversely affect our business include:
•
the need and expense to localize and adapt our solutions for specific countries, including
translation into foreign languages, and ensuring that our solutions enable our customers to comply
with local laws and regulations;
•
data privacy and data sovereignty laws which require that customer data be stored and processed
in a designated territory;
•
difficulties in staffing and managing foreign operations;
•
different pricing environments, longer sales cycles and longer accounts receivable payment
cycles, and collections issues;
•
new and different sources of competition;
•
weaker protection for intellectual property and other legal rights than in the United States and
practical difficulties in enforcing intellectual property and other rights outside of the United
States;
•
laws and business practices favoring local competitors;
•
compliance
challenges
related
to
the
complexity
of
multiple,
conflicting
and
changing
governmental laws and regulations, including those related to employment, tax, privacy and data
protection, anti-bribery, and environmental, social and governance matters;
•
increased financial accounting and reporting burdens and complexities;
•
difficulties in repatriating funds without adverse tax consequences or restrictions on the transfer
of funds more generally, including as a result of sanctions arising from the Russian invasion of
Ukraine, which may limit our ability to receive payment from Russian banks;
•
adverse tax consequences, including the potential for required withholding taxes;
•
fluctuations in the exchange rates of foreign currency in which our foreign revenues or expenses
may be denominated;
•
changes in diplomatic relations and trade policy, including the status of relations between the
United States and other countries, including China and Russia, and the implementation of or
changes to trade sanctions, tariffs, and embargoes, including if the United States and other
countries were to impose more significant general sanctions against Russia in response to the
continuing conflict in Ukraine, which could ban the use of our products by companies or users in
Russia;
•
public health crises, such as epidemics and pandemics; and
•
unstable regional and economic political conditions or armed conflicts in the markets in which we
operate, including as a result of the Russian invasion of Ukraine and the Israel-Hamas conflict.
We have an office, vendors, and customers in Israel and many of our customers in other regions also have
operations in Israel. Armed conflicts, terrorist activities or political instability involving Israel or other countries
in the region may cause business disruptions and adversely impact our results of operations.
We do not currently have locations or employees in Russia and our revenues from sales to Russian entities is
limited. However, certain customers have reduced their number of users of our products in Ukraine.
Additionally, the European Union recently adopted new sanctions against Russia prohibiting the sale and supply
of enterprise software to entities and individuals in Russia. If customers further curtail or discontinue their
operations in Ukraine or Russia, or if we are not able to supply or service users in Russia due to existing or new
sanctions, we may lose sales and our results of operations could be negatively impacted.
14
Veeva Systems Inc. | Form 10-K

Some of our business partners also have international operations and are subject to the risks described above.
Even if we are able to successfully manage the risks of international operations, our business may be adversely
affected if our business partners are not able to successfully manage these risks, which could adversely affect
our business.
Difficulty attracting and retaining highly skilled employees could adversely affect our business and efforts to
attract and retain such employees may increase our expenses.
To execute our growth plan, we must attract and retain highly skilled employees. Competition for such
employees and potential employees is intense. We have experienced, and expect to continue to experience,
difficulty in hiring and retaining employees with the appropriate level of qualifications, and we also have
experienced, and expect to continue to experience, intense recruitment of our employees by competitors and
other technology companies.
Further, it takes time for newly hired employees to become productive. With respect to sales professionals, for
instance, even if we are successful in attracting highly qualified personnel, it may take six to nine months or
longer before they are fully trained and productive.
Many of the companies with which we compete for experienced employees have greater resources than we have
and may offer compensation packages that are perceived to be better than ours. For example, we offer equity
awards to a substantial majority of our job candidates and existing employees as part of their overall
compensation package. If the perceived value of our equity awards declines, including as a result of prolonged
declines in the market price of our common stock or changes in perception about our future prospects, it may
adversely affect our ability to recruit and retain highly skilled employees. Additionally, changes in our
compensation structure may be negatively received by employees and result in attrition or cause difficulty in the
recruiting process. If we fail to attract new employees or fail to retain and motivate our current employees, our
business and future growth prospects could be adversely affected.
Additionally, we have adopted a ‘‘Work Anywhere’’ policy, which generally gives employees the flexibility to
work in an office or at home on any given day, with certain job-specific restrictions. While we believe this
program is beneficial to our business, over the long term we may find it challenging or more costly to maintain
employee productivity and collaboration as we continue to grow our business. If we fail to maintain employee
productivity and collaboration, our ability to attract and retain highly qualified employees and to achieve our
business objectives could be negatively affected.
Catastrophic events could disrupt our business and adversely affect our operating results.
Our corporate headquarters are located in Pleasanton, California and our primary third-party hosted computing
infrastructure is located in the United States, the European Union, Japan, and South Korea. The west coast of
the United States, Japan, and South Korea each contain active earthquake zones. Additionally, we rely on our
network and third-party infrastructure and enterprise applications, internal technology systems, and our website,
for our development, marketing, operational support, hosted services, and sales activities. In the event of a
major earthquake, hurricane, or other natural disaster, or catastrophic event such as an actual or threatened
public health emergency (e.g., a global pandemic), fire, extreme weather event, power loss, telecommunications
failure, cyber-attack, armed conflicts (including the Russian invasion of Ukraine and the Israel-Hamas conflict),
or terrorist attack, we may be unable to continue our operations at full capacity or at all and may experience
system interruptions, reputational harm, delays in our solution development, lengthy interruptions in our
services, breaches of data security, loss of key employees, and loss of critical data, all of which could have an
adverse effect on our future operating results.
Form 10-K
Veeva Systems Inc. | Form 10-K
15

We may acquire other companies or technologies, which could divert our management’s attention, result in
additional dilution to our stockholders, and otherwise disrupt our operations and adversely affect our operating
results.
We have in the past acquired and may in the future seek to acquire or invest in businesses, solutions, or
technologies that we believe could complement or expand our solutions, enhance our technical capabilities or
otherwise offer growth opportunities. The pursuit of potential acquisitions may divert the attention of
management and cause us to incur various expenses in identifying, investigating, and pursuing suitable
acquisitions, whether or not they are completed.
We have limited experience in acquiring other businesses. We may not be able to successfully integrate the
acquired personnel, operations, and technologies or effectively manage the combined business following the
acquisition. We also may not achieve the anticipated benefits from the acquired business due to a number of
factors, including:
•
inability to integrate or benefit from acquired technologies or services in a profitable manner;
•
costs, liabilities, or accounting charges associated with the acquisition;
•
difficulty integrating the privacy, data security, and accounting systems, operations, and personnel
of the acquired business;
•
difficulties and additional expenses associated with supporting legacy products and hosting
infrastructure of the acquired business;
•
difficulty converting the customers of the acquired business onto our solutions and contract terms,
including due to disparities in the revenue, licensing, support, or professional services model of
the acquired company;
•
diversion of management’s attention from other business concerns;
•
problems arising from differences in applicable accounting standards or practices of the acquired
business (for instance, non-U.S. businesses may not be accustomed to preparing their financial
statements in accordance with U.S. GAAP) or difficulty identifying and correcting deficiencies in
the internal controls over financial reporting of the acquired business;
•
adverse effects to business relationships with our existing business partners and customers as a
result of the acquisition;
•
difficulty in retaining key personnel of the acquired business;
•
use of substantial portions of our available cash to consummate the acquisition;
•
use of resources that are needed in other parts of our business;
•
significant changes beyond our control to the worldwide economic environment that could
negatively impact our underlying assumptions and expectations for performance of the acquired
business; and
•
the possibility of investigation by, or the failure to obtain required approvals from, governmental
authorities on a timely basis, if at all, under various regulatory schemes, including competition
laws, which could, among other things, delay or prevent us from completing a transaction, subject
the transaction to divestiture after the fact, or otherwise restrict our ability to realize the expected
financial or strategic goals of the acquisition.
Acquisitions could also use substantial portions of our available cash and result in dilutive issuances of equity
securities or the incurrence of debt, which could adversely affect our operating results. In addition, if an
acquired business fails to meet our expectations, our operating results, business, and financial position may
suffer.
16
Veeva Systems Inc. | Form 10-K

Moreover, a significant portion of the purchase price of companies we acquire may be allocated to acquired
intangible assets and goodwill, which we must assess for impairment at least annually. In the future, if our
acquisitions do not yield expected returns, we may be required to take charges to our operating results based on
this impairment assessment process, which could adversely affect our results of operations. Acquisitions may
also result in purchase accounting adjustments, write-offs or restructuring charges, which may negatively affect
our results.
Our core Veeva CRM application has achieved substantial market penetration of pharmaceutical and
biotechnology companies. If our efforts to sustain or further increase the use and adoption of our core CRM
application do not succeed, the growth of our Commercial Solutions revenues may be negatively impacted.
In our fiscal year ended January 31, 2024, we derived approximately 52% of our subscription services revenues
and approximately 50% of our total revenues from our Commercial Solutions. In our fiscal quarter ended
January 31, 2024, we derived approximately 50% of our subscription services revenues and approximately 49%
of our total revenues from our Commercial Solutions. A significant percentage of our Commercial Solutions
subscription services revenues are derived from subscriptions for our core CRM application, and we have
realized substantial sales penetration among pharmaceutical and biotechnology companies for our core Veeva
CRM application. If we are not able to sell additional user subscriptions for our core CRM application, if we
fail to renew existing subscriptions for our core CRM application, or if subscription levels for our core CRM
application are reduced at renewal (as a result of reductions in sales representatives that use our solutions,
change in demand for our solutions, or for other reasons), the growth of our Commercial Solutions revenues
may be negatively impacted. For example, in recent years, certain life sciences companies have reduced the
number of sales representatives they employ due to an increased preference for digitally-enabled sales channels,
which negatively impacted sales of Veeva CRM and certain of our other Commercial Solutions.
Changes in our senior management team or other key personnel could have a negative effect on our ability
to execute our business strategy.
Our success depends in a large part upon the continued service of our senior management team and other key
personnel. For example, our founder and Chief Executive Officer, Peter P. Gassner, is critical to our vision,
strategic direction, culture, products, and technology. Leadership transitions can be inherently difficult to
manage, and an unsuccessful transition may cause disruption to our business. If our succession planning for key
personnel is inadequate, the loss of one or more of our key employees could harm our business. In addition,
changes in our senior management team may create uncertainty among our customers, investors, employees, or
job candidates concerning Veeva’s future direction and performance. Any disruption in our operations or
uncertainty around our ability to execute could have an adverse effect on our business, financial condition, or
results of operations.
Our business could be adversely affected if our customers are not satisfied with the professional or technical
support services provided by us or our partners.
Our business depends on our ability to satisfy our customers, both with respect to our solutions and the
professional services that are performed in connection with the implementation of our solutions, including
training our customers’ employees on our solutions. Professional services may be performed by us, by a third
party, or by a combination of the two. If a customer is not satisfied with the quality of work performed by us or
a third party or with the solutions delivered, we could incur additional costs to address the situation, we may be
required to issue credits or refunds for pre-paid amounts related to unused services, the profitability of that work
might be impaired, and the customer’s dissatisfaction with our services could damage our ability to expand the
number of solutions subscribed to by that customer. Moreover, negative publicity related to our customer
relationships, regardless of its accuracy, may further damage our business by affecting our ability to compete for
new business with current and prospective customers.
Once our solutions are deployed, our customers depend on our support organization to resolve technical issues
relating to our solutions. We may be unable to sufficiently accommodate short-term increases in customer
Form 10-K
Veeva Systems Inc. | Form 10-K
17

demand for technical support services to our customers’ satisfaction. Increased customer demand for our
technical support services, without corresponding revenues, could increase costs and adversely affect our
operating results. In addition, our sales process is highly dependent on the reputation of our solutions and
business and on positive recommendations from our existing customers. Any failure to maintain high-quality
technical support, or a market perception that we do not maintain high-quality support, could adversely affect
our reputation, our ability to sell our solutions to existing and prospective customers, and our business and
operating results.
Our estimate of the market size for our solutions we have provided publicly may prove to be inaccurate, and
even if the market size is accurate, we cannot assure you that our business will serve a significant portion of
the market.
Our estimate of the market size for our solutions that we have provided publicly, sometimes referred to as total
addressable market (TAM), is subject to significant uncertainty and is based on assumptions and estimates,
including our internal analysis and industry experience, which may not prove to be accurate. These estimates
are, in part, based upon the size of the general application areas we target. Our ability to serve a significant
portion of this estimated market is subject to many factors, including our success in implementing our business
strategy, which is subject to many risks and uncertainties. For example, in order to address the entire TAM we
have identified, we must continue to enhance and add functionality to our existing solutions and introduce new
solutions. Accordingly, even if our estimate of the market size is accurate, we cannot assure you that our
business will serve a significant portion of this estimated market for our solutions.
Risks Related to the Principal Industry We Serve
Nearly all of our revenues are generated by sales to customers in the life sciences industry, and factors that
adversely affect this industry, including mergers within the life sciences industry or regulatory changes, could
also adversely affect us.
Nearly all of our sales are to customers in the life sciences industry. Demand for our solutions could be affected
by factors that affect the life sciences industry, including:
•
The changing regulatory environment of the life sciences industry—Changes in regulations could
negatively impact the business environment for our life sciences customers. Healthcare laws and
regulations are rapidly evolving and may change significantly in the future. In particular,
legislation or regulatory changes regarding the pricing of drugs and other healthcare treatments
sold by life sciences companies, including the extent to which the U.S. government or other
governments may establish or negotiate prescription drug prices, has continued to be a topic of
discussion by political leaders and regulators in the United States and elsewhere. Significant
changes in drug pricing policy or regulation could result in life sciences companies reducing the
number of sales representatives that use our products or otherwise reduce demand for our
products. For example, the Inflation Reduction Act contains a number of significant drug pricing
reforms, including provisions designed to limit the prices paid by Medicare for various
prescription drugs. A number of life sciences companies have initiated litigation against the
federal government challenging the constitutionality of the Inflation Reduction Act’s mandatory
pricing scheme. It is unclear at this time what impact this legislation will have on our business or
our customers’ businesses. We will continue to evaluate its impact.
•
Consolidation of companies within the life sciences industry—Consolidation within the life
sciences industry has accelerated in recent years, and this trend could continue. We have in the
past, and may in the future, suffer reductions in user subscriptions or non-renewal of customer
subscription orders due to industry consolidation. We may not be able to expand sales of our
solutions and services to new customers enough to counteract any negative impact of company
consolidation on our business. In addition, new companies that result from such consolidation
may decide that our solutions are no longer needed because of their own internal processes or
alternative solutions. As these companies consolidate, competition to provide solutions and
18
Veeva Systems Inc. | Form 10-K

services will become more intense and establishing relationships with large industry participants
will become more important. These industry participants may also try to use their market power
to negotiate price reductions for our solutions. If consolidation of our larger customers occurs, the
combined company may represent a larger percentage of business for us and, as a result, we are
likely to rely more significantly on revenue from the combined company to continue to achieve
growth. In addition, if large life sciences companies merge, it would have the potential to reduce
per-unit pricing for our solutions for the merged companies or to reduce demand for one or more
of our solutions as a result of potential personnel reductions over time.
•
Changes in the funding environment and bankruptcies in the life sciences industry—Our business
depends on the overall economic health of our existing and prospective customers. The purchase
of our solutions may involve a significant commitment of capital and other resources. Since 2022,
there has been a reduction in funding for early-stage life sciences companies, which has resulted
in reduced sales and adversely affected our financial results and may continue for the foreseeable
future. Moreover, life sciences companies, and in particular early-stage companies with pre-
commercial treatments in clinical trials, may ultimately be unsuccessful and may subsequently
declare bankruptcy. If our customers declare bankruptcy or otherwise dissolve, they may
terminate their agreements with us or we may not be able to recoup the full payment of fees owed
to us. Certain of our customers or potential customers may also be negatively impacted by high
interest rates and recent volatility in the financial sector and may find access to debt and other
financing more difficult as a result.
•
Changes in market conditions and practices within the life sciences industry—The expiration of
key patents, the implications of precision medicine treatments, changes in the practices of
prescribing physicians and patients, changes with respect to payer relationships, the policies and
preferences of healthcare professionals and healthcare organizations with respect to the sales and
marketing efforts of life sciences companies, and changes in the regulation of the sales and
marketing efforts and pricing practices of life sciences companies. Changes in public perception
regarding the practices of the life sciences industry may result in political pressure to increase the
regulation of life sciences companies in one or more of the areas described above, which may
negatively impact demand for our solutions. Other factors could lead to a significant reduction in
sales representatives that use our solutions or otherwise change the demand for our solutions. For
example, in recent years, certain life sciences companies have reduced the number of sales
representatives they employ due to an increased preference for digitally-enabled sales channels,
which negatively impacted sales of our solutions, including Veeva CRM and certain of our other
Commercial Solutions.
•
Changes in geopolitical conditions that impact the life sciences industry, changes in the ability to sell
healthcare treatments in certain locations, and the global availability of healthcare treatments provided by
the life sciences companies to which we sell—If economic or geopolitical conditions deteriorates, or the
ability to market life sciences products or conduct clinical trials in key markets is disrupted, including as a
result of the Russian invasion of Ukraine, the Israel-Hamas conflict or resulting sanctions, or if the demand
for life sciences products globally deteriorates for other reasons, our customers may delay or reduce their
IT spending, particularly within the regions impacted by negative economic or geopolitical conditions. For
example, a number of significant life sciences companies have scaled back sales, operations, and
investments in Russia, including curtailing sales and marketing and clinical trial activity in Russia.
Any of the above could result in reductions in sales of our solutions, longer sales cycles, reductions in
subscription duration and value, slower adoption of new product offerings, and increased price competition.
Accordingly, our operating results and our ability to efficiently provide our solutions to life sciences companies
and to grow or maintain our customer base could be adversely affected as a result of these factors and others
that affect the life sciences industry generally.
Form 10-K
Veeva Systems Inc. | Form 10-K
19

Our solutions address heavily regulated functions within the life sciences industry, and failure to comply with
applicable laws and regulations could lessen the demand for our solutions or subject us to significant claims and
losses.
Our customers use our solutions for business activities that are subject to a complex regime of global laws and
regulations,
including
requirements
for
maintenance
of
electronic
records
and
electronic
signatures,
requirements regarding drug sample tracking and distribution, requirements regarding system validations,
requirements regarding processing of health data, and other laws and regulations. Our customers expect to be
able to use our solutions in a manner that is compliant with the regulations to which they are subject. Our
efforts to provide solutions that comply with such laws and regulations are time-consuming and costly and
include validation procedures that may delay the release of new versions of our solutions. As these laws and
regulations change over time, we may find it difficult to adjust our solutions to comply with such changes.
In addition, many countries and self-regulatory bodies impose requirements regarding payments and transfers of
value from life sciences companies to healthcare professionals. For example, our current and prospective
customers may be required to comply with the U.S. federal legislation commonly referred to as the Physician
Payments Sunshine Act, enacted as part of the Patient Protection and Affordable Care Act, as amended by the
Health Care and Education Reconciliation Act, and its implementing regulations (Sunshine Act). The Sunshine
Act requires certain manufacturers of drugs, devices, biologics, and medical supplies, with specific exceptions,
to report annually to the government information related to certain payments and other transfers of value to
physicians. Our solutions and services targeted at life sciences companies, including, for example, Veeva Digital
Events, are used by our customers to assist with their reporting obligations under the Sunshine Act. If our
solutions and services fail to assist our customers to meet such reporting obligations in a timely and accurate
manner, demand for our solutions could decrease, which could adversely affect our business.
As we increase the number of products we offer, increase the number of countries in which we operate, and
incorporate new technologies and capabilities into our products (including the use of AI and machine learning
technologies), the complexity of adjusting our solutions to comply with legal and regulatory changes will
increase. If we are unable to effectively manage this increased complexity or if we are not able to provide
solutions that can be used in compliance with applicable laws and regulations, customers may be unwilling to
use our solutions, and any such non-compliance could result in the termination of our customer agreements or
claims arising from such agreements with our customers. Furthermore, we have in the past and may in the
future be subject to inspections or audits by government agencies or other regulatory bodies to verify our
customers’ compliance with applicable laws, regulations, or GxP principles.
Additionally, any failure of our customers to comply with laws and regulations applicable to the functions for
which they use our solutions could result in investigations by regulatory authorities, fines, penalties, or claims
for substantial damages against our customers that may, in turn, harm our business or reputation. If such failure
were allegedly caused by our solutions or services, our customers may make a claim for damages against us,
regardless of our responsibility for the failure. We may be subject to investigations and lawsuits that, even if
unsuccessful, could divert our resources and our management’s attention and adversely affect our business and
customer relationships, and our insurance coverage may not be sufficient to cover such claims against us.
Increasingly complex regulations relating to privacy, data protection, and cybersecurity are burdensome,
may reduce demand for our solutions, and non-compliance may impose significant liabilities.
Our customers use our solutions to collect, use, store, disclose, and otherwise process personal data regarding
their employees, healthcare professionals, and patients. Patient data may include sensitive health data. In many
countries, governmental bodies have adopted or may adopt laws and regulations regarding the security,
collection, use, storage, disclosure, and other processing of personal data, making compliance an increasingly
complex task.
Under the European General Data Protection Regulation (EU GDPR) and the United Kingdom’s General Data
Protection Regulation (UK GDPR), we act as a data controller for our data products and a data processor with
respect to our software products. Each of the GDPR and UK GDPR impose significant data protection
20
Veeva Systems Inc. | Form 10-K

obligations and provide for substantial penalties and other remedies for noncompliance. We maintain active
self-certifications under the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. DPF, and the
Swiss-U.S. Data Privacy Framework as set forth by the U.S. Department of Commerce. We also rely on the EU
Standard Contractual Clauses and UK Standard Contractual Clauses, as well as our technical, contractual, and
security measures, to help ensure that our European customers have the appropriate legal mechanisms in place
for their personal data to be accessed from within the United States. We are required to take steps to legitimize
any personal data transfers impacted by these developments, and to engage in contract negotiations with third
parties that aid in processing personal data on our behalf. We may be subject to increased costs of compliance
and limitations on our service providers and us. In addition, these laws are complex, with the application and
interpretation of them, at times, unclear and inconsistent, and may impose significant penalties for non-
compliance. For example, in May 2023, the Irish Data Protection Commission imposed a significant fine on a
large internet technology corporation for its failure to sufficiently address risks to EU data subjects when
transferring data to the U.S.
Other countries have imposed or may in the future impose data localization obligations, cross-border data
transfer restrictions, and other country specific privacy and security requirements which could be problematic to
cloud software providers. For example, in 2021, China adopted the Personal Information Protection Law, which,
together with the Cybersecurity Law and the Data Security Law, require companies that process personal data of
China residents above certain thresholds to seek approval from the Cyberspace Administration of China (CAC)
to transfer such data outside of China. Certain of our Veeva CRM customers in China were required to request
such approval from the CAC and had their requests denied. As a result, we expect that over the next twelve
months, such customers may be required to implement a CRM solution that does not require data to be
transferred outside of China. While we offer a CRM solution, called China SFA, that does not require data to be
transferred outside of China, certain of our Veeva CRM customers in China may choose to implement a
competitor’s CRM solution and our CRM business in China may be negatively impacted. Currently,
approximately 3% of our total revenue is attributable to China.
In the United States, the U.S. Department of Health and Human Services promulgated privacy and security rules
under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) that cover protected health
information (PHI) by limiting use and disclosure and giving individuals the right to access, amend, and seek
accounting of disclosures of their PHI. Certain of our customers may be either business associates or covered
entities under HIPAA, which means we must maintain a HIPAA compliance program. There is also the potential
for the U.S. federal government to pass additional data privacy laws.
U.S. federal and state data privacy laws are rapidly evolving. These laws impose new and modify existing
obligations on businesses that collect personal information and create new privacy rights for individuals. For
example, under the California Consumer Privacy Act (CCPA), as amended, we are generally considered a
‘‘service provider’’ for our software solutions and a ‘‘business’’ for our data and analytics products. Some of
these laws and regulations also target certain types of marketing and advertising based on the use of personal
information. The State of Washington, for example, recently passed the My Health My Data Act, which became
effective on March 21, 2024, establishing significant new restrictions on how businesses can collect, use, and
disclose consumer health data. Veeva Crossix’s data platform combines large-scale data sets, inclusive of
de-identified health and consumer data, to provide insights, analytics, and audience segmentation for our life
sciences customers in the U.S. The law may curtail our ability to use data of Washington consumers, which may
limit the accuracy of and reduce demand for our Crossix products, which, in turn, could adversely impact the
business. These various laws, regulations, and legislative developments have potentially far-reaching
consequences and may require us to modify our solutions and data management practices and incur substantial
expense in order to comply.
In addition to government regulations, privacy advocates and other key industry players have, and may continue
to, establish various new standards and certifications, such as the prohibition of third-party cookies and other
identifiers in certain digital environments, that may place additional burdens or resource constraints on us, limit
our ability to collect, use, and otherwise process certain data, and limit our ability to generate certain analytics.
Form 10-K
Veeva Systems Inc. | Form 10-K
21

Our customers may expect us to meet voluntary certifications or adhere to other standards established by
third parties. Understanding and implementing industry and customer specific requirements and certifications on
top of our internationally recognized security certifications could require additional investment and management
attention and may subject us to significant liabilities if we are unable to comply. Moreover, the continuing
evolution of these standards might cause confusion for our customers and may have an impact on the solutions
we offer. If we are unable to maintain these certifications or meet these standards, it could reduce demand for
our solutions and adversely affect our business and operating results.
Customers expect that our solutions can be used in compliance with applicable data protection, data privacy and
cybersecurity laws and regulations. Compliance with these global laws and regulations, including any new or
evolving regulations relating to the use of data in AI and machine learning technologies, such as the proposed
EU AI Act, has and will continue to require valuable management and employee time and resources and
modification of our products or operations, and may also limit use and adoption of our products. Data protection
authorities from around the world will from time to time review our products and services and their compliance
with applicable laws and regulations. Any actual or perceived failure to comply with such laws and regulations
or other actual or asserted obligations relating to privacy, data protection, or cybersecurity could lead to
inspections, audits, regulatory investigations and other proceedings, significant fines, penalties, and other relief
imposed by government agencies and regulatory bodies, and claims, demands, and litigation by our customers
or third parties, which may reduce demand for our solutions and result in reputational harm, substantial damages
and other liabilities.
Risks Related to Our Reliance on Third Parties
If the third-party providers of healthcare professional and healthcare organization data and prescription
drug sales data do not allow our customers to upload and use such data in our solutions, the demand for our
solutions may decrease, and our business may be negatively impacted.
Many of our customers license healthcare professional and healthcare organization data and data regarding the
sales of prescription drugs from third parties such as IQVIA. In order for our customers to upload such data to
the Veeva CRM, Veeva Network, Veeva Nitro, and other Veeva applications, such third-party data providers
typically must consent to such uploads and often require that we enter into agreements regarding our obligations
with respect to such data, which include confidentiality obligations and intellectual property rights with respect
to such third-party data. We have experienced delays and difficulties in our negotiations with such third-party
data providers in the past, and we expect to continue experiencing difficulties in the future. For instance, IQVIA
currently will not consent that customers using its healthcare professional or healthcare organization data may
upload such data to Veeva Network and this has negatively affected sales and customer adoption of Veeva
Network. To date, IQVIA has also restricted customers from uploading any of its data to Veeva Nitro, and has
denied use of its data with certain other Veeva applications and for certain other use cases. In addition, IQVIA
has stated publicly that it will deny all customer requests for use of new IQVIA data types in Veeva
applications, including, as examples, real world data, real world evidence, and genomics. Similarly, sales and
customer adoption of Veeva OpenData has been negatively impacted by certain restrictions on the use of IQVIA
data during customer transitions from IQVIA data to Veeva OpenData. If third-party data providers, particularly
IQVIA, do not consent to the uploading and use of their data in our solutions, delay consent, or fail to offer
reasonable conditions for the upload and use of their data in our solutions, our sales efforts, solution
implementations, and productive use of our solutions by customers, which have been harmed by such actions in
the past, may continue to be harmed. Restrictions on the ability of our customers to use third-party data in our
solutions may also decrease demand for our solutions or may cause customers to consider purchasing solutions
that are not subject to the same restrictions. If these third-party data limitations persist, our business may be
negatively impacted.
22
Veeva Systems Inc. | Form 10-K

We rely on third-party providers—including Salesforce, Inc. and Amazon Web Services—for computing
infrastructure, secure network connectivity, and other technology-related services needed to deliver our cloud
solutions. Any disruption in the services provided by such third-party providers could adversely affect our
business and subject us to liability.
Our solutions are hosted from and use computing infrastructure provided by third parties. We utilize Amazon
Web Services with respect to applications built on the Veeva Vault platform. Our Veeva CRM application (and
certain of our multichannel CRM applications) are built on a platform provided by Salesforce, Inc. that utilizes
hosting and computing infrastructure provided by Salesforce, Inc. However, as discussed in more detail above,
we intend to migrate our Veeva CRM customers to Vault CRM, which is built on our Veeva Vault platform. We
also utilize other computing infrastructure service providers to a lesser extent.
We do not own or control the operation of the third-party facilities or equipment used to provide the services
described above. Our computing infrastructure service providers have no obligation to renew their agreements
with us on commercially reasonable terms or at all. If we are unable to renew these agreements on
commercially reasonable terms or if our computing infrastructure is unable to keep up with our needs for
capacity, we may be required to transition to a new provider and we may incur significant costs and possible
service interruption in connection with doing so. In addition, such service providers could decide to close their
facilities or change or suspend their service offerings without adequate notice to us. Moreover, any financial
difficulties, such as bankruptcy, faced by such service providers may have negative effects on our business, the
nature and extent of which are difficult to predict. Since we cannot easily switch computing infrastructure
service providers, any disruption with respect to our current providers would impact our operations and our
business could be adversely impacted.
Problems faced by our computing infrastructure service providers could adversely affect the experience of our
customers. For example, Salesforce, Inc. and Amazon Web Services have experienced significant service
outages in the past and may do so again in the future. Additionally, our failure to manage or react to an increase
in customer demand could have an adverse effect on our business. A rapid expansion of our business or an
increase in customer demand could affect our service levels or cause our systems to fail. Our agreements with
third-party computing infrastructure service providers may not entitle us to corresponding service level credits
to those we offer to our customers. Any changes in third-party service levels at our computing infrastructure
service providers or any related disruptions or performance problems with our solutions could result in lengthy
interruptions in our services, damage our customers’ stored files, or result in potential losses of customer data,
any of which could adversely affect our reputation. Interruptions in our services might reduce our revenues,
cause us to issue refunds to customers for prepaid and unused subscriptions, subject us to service level credit
claims and potential liability, or adversely affect our renewal rates.
We are currently dependent upon Salesforce, Inc’s. platform for our multichannel CRM applications, and we
are bound by the restrictions of our agreement with Salesforce, Inc., which limits the markets to which we
may sell our Veeva CRM solution.
Our Veeva CRM application, and certain portions of the multichannel CRM applications that complement our
Veeva CRM application, utilize the Salesforce platform of Salesforce, Inc., and we are currently dependent upon
the Salesforce platform to deliver our CRM application.
However, on December 1, 2022, we announced our intent to migrate our Veeva CRM customers to Vault CRM,
which is built on our Veeva Vault platform, and we do not intend to renew our agreement with Salesforce, Inc.
when the current term expires on September 1, 2025. Pursuant to the terms of our agreement, during the
wind-down period from September 1, 2025 to September 1, 2030, we may not sell applications that utilize the
Salesforce platform to new customers and our sales of applications that utilize the Salesforce platform to a
customer existing at September 1, 2025 may not exceed 150% of the seats in use by each such customer as of
September 1, 2025. After September 1, 2030, we will not be able to sell applications that utilize the Salesforce
platform to any customers.
Form 10-K
Veeva Systems Inc. | Form 10-K
23

Salesforce, Inc. also has the right to terminate the agreement early in certain circumstances, including in the
event of a material breach of the agreement by us, or if Salesforce, Inc. is subjected to third-party intellectual
property infringement claims based on our solutions (except to the extent based on the Salesforce platform) or
our trademarks and we do not remedy such infringement in accordance with the agreement. Also, if we are
acquired by specified companies, Salesforce, Inc. may terminate the agreement upon notice of not less than
12 months.
On May 1, 2023, as allowed by the terms of our agreement, Salesforce Inc. terminated certain competition
restrictions imposed by the agreement. Per the terms of the agreement, termination of those non-competition
obligations by Salesforce, Inc. released us from our minimum order commitments in the future. Under the terms
of our current agreement, Salesforce, Inc. is no longer prohibited from promoting third parties’ products that are
competitive to Veeva CRM, treating another third party as a ‘‘preferred’’ vendor of a CRM solution in the
pharma and biotech market, or developing or promoting a product that competes with Veeva CRM.
In addition, current or potential customers of ours may choose a competitor, such as IQVIA, that uses the
Salesforce platform or build their own custom solutions on the Salesforce platform rather than buy from us. Any
of these events may have a material adverse impact on our business, operating results, and financial condition.
Also, in 2019, Salesforce, Inc. announced a strategic partnership with Alibaba, a Chinese company, through
which Alibaba will become the exclusive provider of Salesforce in mainland China, Hong Kong, Macau, and
Taiwan. The timeframe and exact parameters of changes to Salesforce, Inc. offerings in the listed regions has
not been announced. Our existing agreement with Salesforce, Inc. allows us to sell our CRM solutions to drug
makers in the pharmaceutical and biotechnology industries in mainland China, Hong Kong, Macau, and Taiwan,
and our right to do so is not impacted by the Alibaba partnership. However, our ability to offer our CRM
solutions from data centers located in the listed regions may be limited if Salesforce, Inc. does not operate data
centers in the listed regions in the future and we do not contract for such data center services from Alibaba. If
our inability to offer our CRM solutions from data centers located in the listed regions negatively impacts the
performance of our solutions in those regions or causes legal compliance concerns, or if customers in the listed
regions prefer their CRM solutions to be hosted from local data centers, our business may be negatively
affected.
We employ third-party licensed software and software components for use in or with our solutions, and the
inability to maintain these licenses or the presence of errors or security vulnerabilities in the software we
license could limit the functionality of our products and result in increased costs or reduced service levels,
which would adversely affect our business.
In addition to our employment of the Salesforce platform through our agreement with Salesforce, Inc., our
solutions incorporate or use certain third-party software and software components obtained under licenses from
other companies. We also use third-party software and tools in the development process for our solutions to
manage and monitor our computing infrastructure, and to provide professional services and support our
customers. For example, our Veeva CRM Engage Meeting application uses a purpose-built partner tool from
Zoom Video Communications, Inc., which is critical to the application’s functionality. We anticipate that we will
continue to rely on such third-party software and development tools in the future. Although we believe that
there are commercially reasonable alternatives to the third-party software we currently license, this may not
always be the case, or it may be difficult or costly to replace. In addition, although we maintain a supplier
security evaluation process, if the third-party software we use has errors, security vulnerabilities, or otherwise
malfunctions, the functionality of our solutions may be negatively impacted, our customers may experience
reduced service levels, and our business may suffer.
24
Veeva Systems Inc. | Form 10-K

Our solutions utilize open source software, and any failure to comply with the terms of one or more of these
open source licenses could adversely affect our business.
Our solutions include software covered by open source licenses. The terms of various open source licenses have
not been interpreted by U.S. courts, and there is a risk that such licenses could be construed in a manner that
imposes unanticipated conditions or restrictions on our ability to market our solutions. It is possible under the
terms of certain open source licenses, if we combine our proprietary software with open source software in a
certain manner, that we could be required to release the source code of our proprietary software and make our
proprietary software available under open source licenses. In the event that portions of our proprietary software
are determined to be subject to an open source license, we could be required to publicly release the affected
portions of our source code, re-engineer all or a portion of our solutions, or otherwise be limited in the licensing
of our solutions, each of which could reduce or eliminate the value of our solutions. In addition to risks related
to license requirements, use of open source software can lead to greater risks than use of third-party commercial
software, as open source licensors generally do not provide warranties or controls on the origin of the software.
Many of the risks associated with the use of open source software cannot be eliminated and could adversely
affect our business.
Risks Related to Our Financial Performance, How We Contract with Customers, and the Financial
Position of Our Business
Our historic growth rates of total revenues and subscription services revenues should not be viewed as
indicative of our future performance.
While we have experienced significant revenue growth in prior periods, it is not indicative of our future revenue
growth. Our total revenues and subscription services revenue growth rates have declined in the past and may decline
in the future. In our fiscal years ended January 31, 2024, 2023, and 2022, our total revenues grew by 10%, 16%, and
26% respectively, as compared to total revenues from the prior fiscal years. In our fiscal years ended January 31,
2024, 2023, and 2022, our subscription services revenues grew by 10%, 17%, and 26% respectively, as compared to
subscription services revenues from the prior fiscal years. In the fiscal year ended January 31, 2024, our revenue
growth rate was negatively impacted by macroeconomic conditions, including lower funding levels within segments
of our customer base and increased scrutiny for certain potential projects, a contracting change in the master
subscription agreements that govern our multi-year orders, which affected the timing of revenue recognition for such
orders, and foreign currency exchange fluctuations. While we expect our revenue growth rates to accelerate in our
fiscal year ending January 31, 2025, as compared to the prior fiscal year, the year-over-year acceleration is in part due
to the reduction in our revenues in the fiscal year ended January 31, 2024 from the contracting change discussed
above. Over the longer term, our revenue growth rates are likely to fluctuate from year to year and may decline. If we
are unable to maintain consistent revenue growth, it may adversely impact our profitability and the value of our
common stock.
Our results may fluctuate from period to period, which could prevent us from meeting our own guidance or
security analyst or investor expectations.
Our results of operations, including our revenues, gross margin, operating margin, profitability, cash flows,
normalized billings, and deferred revenue, as well as other metrics we may report, may vary from period to period for
a variety of reasons, including those listed elsewhere in this ‘‘Risk Factors’’ section, and period-to-period comparisons
of our operating results may not be meaningful. Accordingly, our quarterly results should not be relied upon as an
indication of future performance. Additionally, from time to time, we issue guidance and provide commentary
regarding our expectations for certain future financial results and other metrics on both a near-term and long-term
basis. Our guidance is based upon a number of assumptions and estimates that are subject to significant business,
economic, and competitive uncertainties that are beyond our control and are based upon assumptions about future
business and accounting decisions that may change or be wrong. Our guidance may prove to be incorrect, and actual
results may differ from our guidance. Fluctuations in our results, changes in our guidance, or failure to achieve our
guidance or security analyst or investor expectations, even if not materially, could cause the price of our common
stock to decline substantially, and our investors could incur substantial losses.
Form 10-K
Veeva Systems Inc. | Form 10-K
25

Our subscription agreements with our customers are typically for a term of one year. If our existing
customers do not renew their subscriptions, do not buy additional solutions and user subscriptions from us,
renew at lower aggregate fee levels, or early terminate their existing agreements, our business and operating
results will suffer.
We derive a significant portion of our revenues from the renewal of existing subscription orders. The majority
of our customers’ orders for subscription services have one-year terms. Our customers have no obligation to
renew their subscriptions after their orders expire. Thus, securing the renewal of our subscription orders and
selling additional solutions and user subscriptions is critical to our future operating results. Factors that may
affect the renewal rate for our solutions and our ability to sell additional solutions and user subscriptions
include:
•
the price, performance, and functionality of our solutions;
•
the effectiveness of our professional services;
•
the strength of our business relationships with our customers;
•
the availability, price, performance, and functionality of competing solutions and services;
•
our ability to develop complementary solutions, applications, and services;
•
the stability, performance, and security of our hosting infrastructure and hosting services; and
•
the business environment of our customers and, in particular, reductions in spending or
headcount, and acquisitions of or business combinations between our customers or other business
developments that may result in reductions in user subscriptions.
For example, certain of our contracting terms include an annual inflation adjustment that raises the price to each
customer upon renewal by the lower of 4% or the Consumer Price Index (All Urban Consumer, U.S. City
Average, All Items Index) published by the U.S. Bureau of Labor and Statistics for the month of August of the
prior calendar year. If this increase results in reduced renewal rates, our business and results of operations will
be adversely affected. Further, our customers may negotiate terms less advantageous to us upon renewal, which
could reduce our revenues from these customers. As a customer’s total spend on Veeva solutions increases, we
expect purchasing scrutiny at renewal to increase as well, which may result in reductions in user subscriptions
or increased pricing pressure. Other factors that are not within our control may contribute to a reduction in our
subscription services revenues. For instance, our customers may reduce their number of sales representatives,
which would result in a corresponding reduction in the number of user subscriptions needed for some of our
solutions and thus a lower aggregate renewal fee, or our customers may discontinue clinical trials for which our
solutions are being used. In addition, our master subscription agreements that govern multi-year orders generally
include a right to terminate the master subscription agreement for convenience and certain customers may
exercise that right prior to the contracted end date.
If our customers fail to renew their subscription orders, renew their subscription orders with less favorable terms
or at lower fee levels, fail to purchase new solutions, applications, or professional services from us, or terminate
their existing agreements early, our revenues may decline or our future revenues may be constrained.
As our costs increase, we may not be able to sustain the level of profitability we have achieved in the past.
We expect our future expenses to increase as we continue to invest in and grow our business. We expect to incur
significant future expenditures related to:
•
developing new solutions and enhancing our existing solutions, including additional data
acquisition costs associated with our Veeva Compass offering and investment in our product
development teams;
•
improving the technology infrastructure, scalability, availability, security, and support for our
solutions;
26
Veeva Systems Inc. | Form 10-K

•
sales and marketing, including expansion of our direct sales organization and global marketing
programs;
•
expansion of our professional services organization;
•
pending, threatened, or future legal proceedings, certain of which are described in Part II, Item 1.
‘‘Legal Proceedings’’ and note 14 of the notes to our consolidated financial statements, and which
we expect to continue to result in significant expense for the foreseeable future;
•
international expansion;
•
acquisitions and investments; and
•
general operations, IT systems, facilities, and administration, including legal and accounting
expenses.
If our efforts to increase revenues and manage our expenses are not successful, or if we incur costs, damages,
fines, settlements, or judgments as a result of other risks and uncertainties described in this report, we may not
be able to sustain or increase our historical levels of profitability.
Our revenues and gross margin from professional services fees are volatile and may not increase from
quarter to quarter or at all.
We derive a significant portion of our revenue from professional services fees. Our professional services
revenues fluctuate from quarter to quarter as a result of the requirements, complexity, and timing of our
customers’ implementation projects. Generally, a customer’s ongoing need for professional services decreases as
the implementation and full deployment of our solutions is completed. Our customers may also choose to use
third parties rather than us for certain professional services related to our solutions. As a result of these and
other factors, our professional services revenues may not increase on a quarterly basis in the future or at all.
Additionally, the gross margin generated from professional services fees fluctuates based on a number of factors
which may vary from period to period, including the average billable hours worked by our billable professional
services personnel, our average hourly rates for professional services, and the margin on professional services
subcontracted to our third-party systems integrator partners. As a result of these and other factors, the gross
margin from our professional services may not increase on a quarterly basis in the future or at all.
Because we recognize subscription services revenues ratably over the term of an order for our subscription
services, it may be difficult to evaluate our future financial performance.
We generally recognize subscription services revenues ratably over the term of an order under our subscription
agreements. As a result, a substantial majority of our quarterly subscription services revenues are generated
from subscription agreements entered into during prior periods. Consequently, a decline in new subscriptions in
any quarter may not affect our results of operations in that quarter but could reduce our revenues in future
quarters. Additionally, the timing of renewals or non-renewals of a subscription agreement during any quarter
may only affect our financial performance in future quarters. For example, the non-renewal of a subscription
agreement late in a quarter will have minimal impact on revenues for that quarter but will reduce our revenues
in future quarters.
Accordingly, the effect of significant declines in sales and customer acceptance of our solutions may not be
reflected in our short-term results of operations, which would make these reported results less indicative of our
future financial results. By contrast, a non-renewal occurring early in a quarter may have a significant negative
impact on revenues for that quarter and we may not be able to offset a decline in revenues due to the
non-renewal with revenues from new subscription agreements entered into in the same quarter.
With respect to certain of our software products, we regularly enter into orders with multi-year terms, some of
which may have fee structures that ramp over the term of the order. The difference between the fees invoiced in
the first year of a multi-year ramping order and the last year of such an order can sometimes be significant.
Form 10-K
Veeva Systems Inc. | Form 10-K
27

When such multi-year orders are non-cancellable (other than for cause), we recognize the total contracted
revenue ratably over the multi-year term of the order. As a result, in the initial year of such orders, we recognize
more revenue than the fees we invoice for the same period, and in the last year of such orders, we recognize less
revenue than the fees we invoice for the same period. In this scenario, we may also be exposed to impaired
contract assets if, for example, a customer terminates an otherwise non-cancellable multi-year order with
ramping fees for cause.
Historically, our multi-year orders have generally been non-cancellable. Therefore, our reported revenue in any
quarter or year may not have corresponded to the amounts we were entitled to bill in the same period.
Now, our master subscription agreements that govern multi-year orders generally include a termination for
convenience right for our customers. In the fiscal year ended January 31, 2024, the addition of termination for
convenience rights in such master subscription agreements changed the timing of revenue recognition for such
orders governed by these master subscription agreements and reduced our unbilled revenue balance from such
orders, as well as reduced our revenue for the fiscal year. Starting in our fiscal year ending January 31, 2025,
the amount of revenue recognized from such orders will generally be consistent with the amount invoiced for
the relevant term of the order.
Deferred revenue and change in deferred revenue may not be accurate indicators of our future financial
results.
Our subscription orders are generally billed at the beginning of the subscription period in annual or quarterly
increments, which means the annualized value of such orders may not be completely reflected in deferred
revenue at any single point in time. Many of our customers, including many of our large customers, are billed
on a quarterly basis and therefore a substantial portion of the value of contracts billed on a quarterly basis will
not be reflected in our deferred revenue at the end of any given quarter. Also, particularly with respect to
expansion orders for our Commercial Solutions, because the term of orders for additional end users or
applications is commonly less than one year to align to the renewal date of existing Commercial Solutions
orders, the annualized value of such orders may not be completely reflected in deferred revenue at any single
point in time. We have also agreed from time to time, and may agree in the future, to allow customers to change
the renewal dates of their orders to, for example, align more closely with a customer’s annual budget process or
to align with the renewal dates of other orders placed by other entities within the same corporate control group,
or to change payment terms from annual to quarterly, or vice versa. Such changes may result in an order of less
than one year as necessary to align all orders to the desired renewal date and, thus, may result in a lesser
increase to deferred revenue compared to if the adjustment had not occurred. Additionally, changes in renewal
dates may change the fiscal quarter in which deferred revenue associated with a particular order is booked.
Accordingly, we do not believe that changes on a quarterly basis in deferred revenue, unbilled accounts
receivable, calculated billings, or normalized billings are accurate indicators of the underlying momentum of our
business or future revenues for any given period of time. We believe that our subscription revenue guidance and
normalized billings guidance for the full fiscal year are the best indicators of the momentum of our business or
future revenues. Please note that we define the term calculated billings for any period to mean revenue for the
period plus the change in deferred revenue from the immediately preceding period minus the change in unbilled
accounts receivable (contract asset) from the immediately preceding period. We define the term normalized
billings for any period to mean calculated billings adjusted for the impact of term changes in renewal business,
such as in the timing (for example, changing the renewal date of multiple products to be coterminous) or billing
frequency (for example, changing from annual to quarterly billings). However, many companies that provide
cloud-based software report changes in deferred revenue or billings as key operating or financial metrics, and it
is possible that analysts or investors may view these metrics as important. Thus, any changes in our deferred
revenue balances or deferred revenue trends could adversely affect the market price of our common stock.
28
Veeva Systems Inc. | Form 10-K

Currency exchange fluctuations may negatively impact our financial results.
Some of our international agreements provide for payment denominated in local currencies, and the majority of
our local costs are denominated in local currencies. As we continue to expand our operations in countries
outside the United States, an increasing proportion of our revenues and expenditures in the future may be
denominated in foreign currencies. Fluctuations in the value of the U.S. dollar versus foreign currencies may
impact our operating results when translated into U.S. dollars. Thus, our results of operations and cash flows are
subject to fluctuations due to changes in foreign currency exchange rates, particularly changes in the Euro,
Japanese Yen, Canadian Dollar, British Pound Sterling, Chinese Yuan, and Hungarian Forint, and may be
adversely affected in the future due to changes in foreign currency exchange rates. Changes in exchange rates
may negatively affect our revenues, expenses, and other operating results as expressed in U.S. dollars in the
future. For example, changes in exchange rates negatively affected our revenues as expressed in U.S. dollars for
the fiscal years ended January 31, 2024 and 2023, and may negatively affect our revenues for the fiscal year
ending January 31, 2025 as expressed in U.S. dollars as well. Further, we have experienced and will continue to
experience fluctuations in our net income as a result of transaction gains or losses related to certain current asset
and current liability balances that are denominated in currencies other than the functional currency of the
entities in which they are recorded.
We engage in the hedging of our foreign currency transactions and may, in the future, hedge selected significant
transactions or net monetary exposure positions denominated in currencies other than the U.S. dollar. The use of
such hedging activities may not offset any or more than a portion of the adverse financial effects of unfavorable
movements in foreign exchange rates over the limited time the hedges are in place. Moreover, the use of
hedging instruments may introduce additional risks if we are unable to structure effective hedges with such
instruments.
Taxing authorities may successfully assert that we should have collected or in the future should collect sales
and use, value added or similar transactional taxes, and we could be subject to liability with respect to past or
future sales, which could adversely affect our results of operations.
We do not collect sales and use, value added or similar transactional taxes in all jurisdictions in which we have
sales but no physical presence, based on our determination that such taxes are not applicable or that we are not
required to collect such taxes with respect to the jurisdiction. Sales and use, value added and similar tax laws
and rates vary greatly by jurisdiction. Certain jurisdictions in which we do not collect and remit such taxes may
assert that such taxes are applicable, which could result in tax assessments, penalties and interest, and we may
be required to collect such taxes in the future. Such tax assessments, penalties and interest or future
requirements, including based on changes in tax laws, may adversely affect our results of operations. We believe
that our consolidated financial statements reflect adequate reserves to cover such a contingency, but there can be
no assurances in that regard.
Unanticipated changes in our effective tax rate and additional tax liabilities, including as a result of our
international operations or implementation of new tax rules, could harm our future results.
We are subject to income taxes in the United States and various foreign jurisdictions. Our domestic and
international tax liabilities are subject to the allocation of expenses in differing jurisdictions and complex
transfer pricing regulations administered by taxing authorities in these jurisdictions. Tax rates may change as a
result of factors outside of our control or relevant taxing authorities may disagree with our determinations as to
the income and expenses attributable to specific jurisdictions. In addition, changes in tax and trade laws, treaties
or regulations, or their interpretation or enforcement, have become more unpredictable and may become more
stringent, which could have a material adverse effect on our tax position. Additionally, volatility in our stock
price would affect the excess tax benefits from our equity compensation, which may adversely impact our
effective tax rate. Forecasting our estimated annual effective tax rate is complex and subject to uncertainty, and
there may be material differences between our forecasted and actual tax rates. Moreover, increases in our
effective tax rate would reduce our profitability.
Form 10-K
Veeva Systems Inc. | Form 10-K
29

Our tax provision could also be impacted by changes in accounting principles and changes in U.S. federal and
state or international tax laws applicable to multinational corporations. For example, the Tax Cuts and Jobs Act
of 2017 eliminated the option to deduct research and development expenditures currently and required taxpayers
to capitalize and amortize them over five or fifteen years, which has negatively impacted our cash from
operations. We made significant judgments and assumptions in the interpretation of this new law and in our
calculations reflected in our financial results. In addition, the current U.S. administration has released various
tax legislation proposals. If enacted, these changes could increase our effective tax rate and have an adverse
effect on our results of operations.
Any changes in taxing jurisdictions’ administrative interpretations, decisions, policies, and positions could also
impact our tax liabilities. The overall tax environment has made it increasingly challenging for multinational
corporations to operate with certainty about taxation in many jurisdictions. For example, the Organisation for
Economic Co-operation and Development (OECD) is making progress with ongoing reforms of the international
tax system, including changes to the practice of shifting profits among affiliated entities located in different tax
jurisdictions. In October 2021, the OECD announced that more than 135 jurisdictions agreed on a two-pillar
solution to address the tax challenges arising from the digitalization of the economy, including a global
minimum effective corporate tax rate of 15% for certain large multinational companies, referred to as Pillar
Two. Upon enactment, this agreement will also introduce rules that will result in the reallocation of certain
taxing rights from multinational companies from their home countries to the markets where they have business
activities and earn profits—regardless of physical presence. We continue to monitor and assess the
developments and implications surrounding changes in the global tax environment, including Pillar Two. The
increasingly complex global tax environment could have a material adverse effect on our effective tax rate,
results of operations, cash flows, and financial condition.
Finally, we have been, and may be in the future, subject to income tax audits throughout the world. We believe
our income, employment, and transactional tax liabilities are reasonably estimated and accounted for in
accordance with applicable laws and principles, but an adverse resolution of one or more uncertain tax positions
in any period could have a material impact on the results of operations for that period.
If we are unable to implement and maintain effective internal controls over financial reporting, investors
may lose confidence in the accuracy and completeness of our financial reports.
As a public company, we are required to maintain internal controls over financial reporting and to report any
material weaknesses in such internal controls. Section 404 of the Sarbanes-Oxley Act of 2002 (Sarbanes-Oxley
Act) requires that we evaluate and determine the effectiveness of our internal controls over financial reporting
and provide a management report on internal controls over financial reporting. The Sarbanes-Oxley Act also
requires that our management report on internal controls over financial reporting be attested to by our
independent registered public accounting firm.
We must continue to monitor and assess our internal control over financial reporting. If in the future we have
any material weaknesses, we may not detect errors on a timely basis and our financial statements may be
materially misstated. Additionally, if in the future we are unable to comply with the requirements of the
Sarbanes-Oxley Act in a timely manner, are unable to assert that our internal controls over financial reporting
are effective, identify material weaknesses in our internal controls over financial reporting, or if our independent
registered public accounting firm is unable to express an opinion as to the effectiveness of our internal controls
over financial reporting, investors may lose confidence in the accuracy and completeness of our financial reports
and the market price of our common stock could be adversely affected, and we could become subject to
investigations by the NYSE, the SEC, or other regulatory authorities, which could require additional financial
and management resources.
30
Veeva Systems Inc. | Form 10-K

We have broad discretion in the use of our cash balances and may not use them effectively.
We have broad discretion in the use of our cash balances and may not use them effectively. The failure by our
management to apply these funds effectively could adversely affect our business and financial condition.
Pending their use, we may invest our cash balances in a manner that does not produce income or that loses
value. We are also subject to general economic conditions, including volatility in the financial markets, that can
negatively affect our investment income or negatively impact the banking partners on which we rely for
operating cash management. Our investments may not yield a favorable return to our investors and may
negatively impact the price of our common stock. A loss on our investments may also negatively impact our
liquidity, which in turn may hurt our ability to invest in our business.
Risks Related to Our Intellectual Property
We have been and may in the future be sued by third parties for alleged infringement of their proprietary
rights or misappropriation of intellectual property, and we may suffer damages or other harm from such
proceedings.
There is considerable patent and other intellectual property development activity in our industry. Our
competitors, as well as a number of other entities and individuals including so-called non-practicing entities, or
NPEs, may own or claim to own intellectual property relating to our solutions. From time to time, third parties
may claim that we are infringing upon their intellectual property rights or that we have misappropriated their
intellectual property. For example, since January 2017, we have been defending against assertions of trade secret
misappropriation made by our competitor, IQVIA, as described in note 14 of the notes to our consolidated
financial statements and other competitors have asserted similar claims in the past. As competition in our market
grows and as we develop new technology products, the possibility of patent infringement and other intellectual
property claims against us increases. In the future, we expect others to claim that our solutions and underlying
technology infringe or violate their intellectual property rights. We may be unaware of the intellectual property
rights that others may claim cover some or all of our technology or services. Such claims and litigation have
caused and in the future could cause us to incur significant expenses and, if successfully asserted against us,
could require that we pay substantial damages or ongoing royalty payments, prevent us from offering our
services, or require that we comply with other unfavorable terms. We may also be obligated to indemnify our
customers or business partners or pay substantial settlement costs, including royalty payments, in connection
with any such claim or litigation and to obtain licenses, modify applications, or refund fees, which could be
costly. Any litigation regarding our intellectual property could be costly and time-consuming and divert the
attention of our management and key personnel from our business operations even if we were to ultimately
prevail in such litigation.
Any failure to protect our intellectual property rights could impair our ability to protect our proprietary
technology and our brand.
Our success and ability to compete depend in part upon our intellectual property. As of January 31, 2024, we
have filed numerous domestic and foreign patent applications and have been issued 74 U.S. patents and 13
international patents. We also rely on copyright, trade secret and trademark laws, trade secret protection and
confidentiality or license agreements with our employees, customers, partners, consultants and others to protect
our intellectual property rights. However, the steps we take to protect our intellectual property rights may be
inadequate and we may not be able to prevent the unauthorized disclosure or use of our technical knowledge,
trade secrets or other confidential information. Further, if there is a breach or violation of the terms of our
confidentiality agreements, we may not have adequate remedies.
In addition, in order to protect our intellectual property rights, we may also be required to spend significant
resources to maintain, monitor and protect these rights. Litigation brought to protect and enforce our intellectual
property rights could be costly, time-consuming and distracting to management and could result in the
impairment or loss of portions of our intellectual property (for example, if an entity against which we have
asserted an intellectual property claim is successful in attacking the validity of our intellectual property).
Negative publicity related to a decision by us to initiate such enforcement actions against a customer or former
Form 10-K
Veeva Systems Inc. | Form 10-K
31

customer, regardless of its accuracy, may adversely impact our other customer relationships or prospective
customer relationships, harm our brand and business and could cause the market price of our common stock to
decline. Our failure to secure, protect and enforce our intellectual property rights could adversely affect our
brand and our business.
Risks Related to Our Status as a Public Benefit Corporation, Our ESG Disclosures, and Ownership of
Our Common Stock
Our status as a Delaware public benefit corporation may not result in the benefits that we anticipate, requires
our directors to balance the interest of stockholders with other interests, and may subject us to legal
uncertainty and other risks.
On February 1, 2021, after approval by our stockholders, we became a Delaware public benefit corporation
(PBC). There are a very limited number of publicly traded PBCs, we are the first publicly traded company to
convert to a PBC, and we are the largest publicly traded company, as measured by revenue or market
capitalization, to operate as a PBC. As a PBC, we have unique legal obligations. We are required to adopt and
include in our certificate of incorporation a public benefit purpose that is intended to have positive effects on a
category of persons, entities or communities other than stockholder financial interest. Our public benefit purpose
is to provide products and services that are intended to help make the industries we serve more productive, and
to create high-quality employment opportunities in the communities in which we operate. Further, as a PBC, our
Board is required to balance our stockholders’ pecuniary (financial) interests, the best interests of those
materially affected by our conduct, and pursuit of our public benefit purpose. We have identified those
materially affected by our conduct (which we refer to as stakeholders) as including our customers, our
employees, our partners, and the communities in which we operate.
We believe that operating as a PBC is beneficial to our business and consistent with the long-term interests of
stockholders, but the benefits we anticipate from operating as a PBC may not materialize within the timeframe
we expect or at all, or there may be negative effects. Further, we may be unable or slow to achieve the public
benefits we have identified or we may make balancing determinations that are ultimately harmful to our
business or to stockholders, which could adversely affect our reputation, business, financial condition, and
results of operations and cause our stock price to decline.
In the event of a conflict between the interests of our stockholders, our stakeholders, and our public benefit
purpose, our directors must only make an informed and disinterested decision, and not such that no person of
ordinary, sound judgment would approve. Our directors have significant latitude under this standard and there is
no guarantee that a conflict would be resolved in favor of our stockholders. This balancing obligation may allow
our directors to make decisions that they could not have made pursuant to the fiduciary duties applicable prior
to our PBC conversion, and such decisions may not maximize short-term stockholder value. For instance, in a
sale of control transaction, our board of directors would be required to consider and balance the factors listed
above and might choose to accept an offer that does not maximize short-term stockholder value due to its
consideration of other factors.
Further, there is limited legal precedent or guidance regarding how to administer our obligation to balance the
interests of stockholders, stakeholders, and the pursuit of our public benefit purpose. While we expect that, in
large part, traditional Delaware corporation law principles and the application of those principles in case
law—including those related to self-dealing, conflicts of interest, and the application of the business judgment
rule—will continue to apply with respect to Delaware PBCs, there is currently limited case law involving PBCs,
which may create legal uncertainty or additional litigation risk until additional case law develops. Stockholders
of a Delaware PBC (if they, individually or collectively, own at least the lesser of two percent of the company’s
outstanding shares or shares with a market value of at least $2 million) may file suit to enforce the balancing
obligation. Any such lawsuit might be a distraction to our management and board of directors, and could be
costly, which may have an adverse impact on our financial condition and results of operations.
32
Veeva Systems Inc. | Form 10-K

As a PBC, we are required to disclose to stockholders a report at least biennially that includes our assessment of
our success in achieving our specific public benefit purpose, and we have committed to providing this report
annually and making it publicly available. If we are not timely or are unable to provide this report, or if the
report is not viewed favorably, our reputation and status as a public benefit corporation may be harmed.
While we do not view the additional reporting obligations of a PBC to be onerous, Delaware’s PBC statute may
be amended in the future to require more explicit or burdensome periodic reporting requirements and that could
increase our expenses. In addition, if the public perceives that we are not successful in our public benefit
purpose, or that our pursuit of our public benefit purpose is having a negative effect on the financial interests of
our stockholders, that perception could negatively affect our reputation, which could adversely affect our
business and results of operations.
Evolving expectations and disclosure requirements related to environmental, social and governance matters
expose us to risks that could adversely affect our reputation and performance.
The positions we take on environmental, social, and corporate governance (ESG) matters may impact our brand
and reputation, our ability to attract or retain customers, or our relationships with our employees, stockholders,
and other stakeholders. These positions or a failure to meet certain stated ESG commitments could adversely
affect our reputation, financial performance, and growth, and expose us to increased scrutiny from the
investment community as well as enforcement authorities.
Standards for tracking and reporting ESG matters continue to evolve. Our processes and controls may not
comply with evolving standards for identifying, measuring, and reporting ESG metrics, including ESG-related
disclosures that are required or may be required of public companies by the SEC and other regulators.
Additionally, increasing regulatory requirements and regulatory scrutiny related to ESG matters may result in
higher compliance costs for us. Our failure or perceived failure to satisfy various reporting standards on a timely
basis, or at all, could have similar negative impacts or expose us to government enforcement actions and private
litigation.
Our common stock price has been and will likely continue to be volatile.
The trading price of our common stock has been, and will likely continue to be, volatile for the foreseeable
future. In addition, the trading prices of the securities of technology companies have been highly volatile.
Accordingly, the market price of our common stock is likely to be subject to wide fluctuations in response to
numerous factors, many of which are beyond our control. Uncertain macroeconomic and geopolitical factors in
recent periods, including as a result of global inflationary pressures and changes in interest rates, concerns about
a possible domestic or global recession, currency exchange fluctuations, the Russian invasion of Ukraine, and
the Israel-Hamas conflict have led to volatility in the stock market. As a result, our stock price has declined
significantly in recent periods, and we expect the trading price of our common stock will likely continue to be
volatile for the foreseeable future. In addition to those risks described in this ‘‘Risk Factors’’ section, other
factors could impact the value of our common stock, including:
•
fluctuations in the valuation of companies perceived by investors to be comparable to us, such as
high-growth or cloud companies, or in valuation metrics, such as our price to revenues ratio;
•
overall performance of the stock market;
•
changes in our financial, operating or other metrics, regardless of whether we consider those
metrics as reflective of the current state or long-term prospects of our business, and how those
results compare to securities analyst expectations, including whether those results fail to meet,
exceed, or significantly exceed securities analyst expectations;
•
changes in the forward-looking estimates of our financial, operating, or other metrics, how those
estimates compare to securities analyst expectations, or changes in recommendations by securities
analysts that follow our common stock;
Form 10-K
Veeva Systems Inc. | Form 10-K
33

•
announcements of customer additions and customer cancellations or delays in customer
purchases;
•
the net increase in the number of customers, either independently or as compared to published
expectations of industry, financial or other analysts that cover us;
•
announcements by us or by our competitors of technological innovations, new solutions,
enhancements to services, strategic alliances or significant agreements;
•
announcements by us or by our competitors of mergers or other strategic acquisitions or rumors
of such transactions;
•
the economy as a whole and market conditions within our industry and the industries of our
customers;
•
macroeconomic and geopolitical factors and instability and volatility in the global financial
markets;
•
future monetary policy changes in the United States and globally;
•
the operating performance and market value of other comparable companies;
•
securities or industry analysts downgrading our common stock or publishing inaccurate or
unfavorable research about our business;
•
trading activity by directors, executive officers (in particular our Chief Executive Officer who
holds a significant portion of our outstanding common stock and a significant number of vested
options), and other significant stockholders, or the perception in the market that the holders of a
large number of shares intend to sell their shares; and
•
any other factors discussed herein.
In addition, if the market for technology stocks or the stock market in general experiences uneven investor
confidence, the market price of our common stock could decline for reasons unrelated to our business, operating
results or financial condition. The market price of our common stock might also decline in reaction to events
that affect other companies within, or outside, our industry even if these events do not directly affect us. Some
companies that have experienced volatility in the trading price of their stock have been the subject of securities
class action litigation. If we are the subject of such litigation, it could result in substantial costs and a diversion
of our management’s attention and resources.
We do not intend to pay dividends on our capital stock for the foreseeable future, so any returns will be
limited to changes in the value of our common stock.
We have never declared or paid any cash dividends on our capital stock. We currently anticipate that we will
retain future earnings for the development, operation, and expansion of our business and do not anticipate
declaring or paying any cash dividends for the foreseeable future. In addition, our ability to pay cash dividends
on our capital stock may be prohibited or limited by the terms of any future debt financing arrangement. Any
return to stockholders will therefore be limited to the increase, if any, of the price of our common stock.
Provisions in our certificate of incorporation and bylaws and Delaware law might discourage, delay or
prevent a change in control of our company or changes in our management and, therefore, depress the
market price of our common stock.
Our certificate of incorporation and bylaws contain provisions that could depress the market price of our
common stock by acting to discourage, delay, or prevent a change in control of our company or changes in our
management that the stockholders of our company may deem advantageous. These provisions among other
things:
•
permit our board of directors to establish the number of directors;
34
Veeva Systems Inc. | Form 10-K

•
provide that directors may only be removed with the approval of 66-2/3% of our stockholders;
•
require
super-majority
voting
to
amend
some
provisions
in
our
restated
certificate
of
incorporation and amended and restated bylaws;
•
authorize the issuance of ‘‘blank check’’ preferred stock that our board of directors could use to
implement a stockholder rights plan;
•
require our board of directors to consider and balance our stockholders’ pecuniary (financial)
interests, the best interests of those materially affected by our conduct, and the pursuit of our
public benefit purpose, which may, in turn, allow our board of directors to make a decision about
a change of control transaction that does not maximize short-term stockholder value;
•
prohibit stockholder action by written consent, which requires all stockholder actions to be taken
at a meeting of our stockholders;
•
provide that the board of directors is expressly authorized to make, alter, or repeal our amended
and restated bylaws; and
•
establish advance notice requirements for nominations for election to our board of directors or for
proposing matters that can be acted upon by stockholders at annual stockholder meetings.
In addition, Section 203 of the Delaware General Corporation Law may discourage, delay, or prevent a change
in control of our company. Section 203 imposes certain restrictions on merger, business combinations, and other
transactions between us and holders of 15% or more of our common stock.
Our bylaws provide for exclusive forums for certain disputes between us and our stockholders, which could
limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors,
officers, or employees.
Our bylaws provide that the Court of Chancery of the State of Delaware is the exclusive forum for any
derivative action or proceeding brought on our behalf, any action asserting a breach of fiduciary duty, any action
asserting a claim against us arising pursuant to the Delaware General Corporation Law or any action asserting a
claim against us that is governed by the internal affairs doctrine. Our bylaws also provide that, unless we
consent in writing to the selection of an alternative forum, the federal district courts of the United States shall be
the sole and exclusive forum for any action asserting a claim arising pursuant to the Securities Act, such a
provision known as a ‘‘Federal Forum Provision.’’ Any person or entity purchasing or otherwise acquiring any
interest in our shares of capital stock shall be deemed to have notice of and consented to these provisions.
These choice of forum provisions may limit a stockholder’s ability to bring a claim in a judicial forum that it
finds favorable for disputes with us or our directors, officers, or other employees and may discourage these
types of lawsuits. Alternatively, if a court were to find the choice of forum provision contained in our bylaws to
be inapplicable or unenforceable in an action, we may incur additional costs associated with resolving such
action in other jurisdictions, which could harm our business, operating results, and financial condition.
ITEM 1B. UNRESOLVED STAFF COMMENTS.
None.
ITEM 1C. CYBERSECURITY.
We recognize the critical importance of developing, implementing, and maintaining robust cybersecurity
measures to safeguard our information systems and protect the confidentiality, integrity, and availability of our
data.
Form 10-K
Veeva Systems Inc. | Form 10-K
35

Governance
Our Board of Directors formed a Cybersecurity Committee to exercise oversight over our cybersecurity and
privacy programs and controls for our products and our internal-use information technology. The Cybersecurity
Committee is chaired by a director with cybersecurity expertise and board and executive experience at large
technology companies. The Cybersecurity Committee receives reports from management on a regular basis on a
range of topics, including the current cybersecurity landscape and emerging threats, the status of ongoing
cybersecurity initiatives, incident reports from cybersecurity events, and compliance with regulatory
requirements and industry standards.
Our day-to-day cybersecurity and technology risk management efforts, including oversight of our information
security management system, are led by our EVP of Internal Operations, a member of our executive leadership
team with over three decades of experience in the field, whose cybersecurity experience includes serving as our
Chief Information Officer and in executive roles at other companies leading security, operations, audit, and
compliance teams. Our Chief Information Security Officer (CISO), who has over two decades of experience in
cybersecurity, reports to the EVP of Internal Operations and oversees our security team. Our CISO’s
cybersecurity experience includes serving as an enterprise architect and network security architect at a Fortune
25 public retail company.
Cybersecurity risk management is integrated into our broader risk management framework. We have a security
points of contact program, which embeds security experts into product development teams. In addition, a
security council, chaired by our CISO, meets monthly to discuss the security program, security incidents, and
ongoing program objectives. The council is comprised of senior leaders in product development, operations,
security, quality, and services, and helps ensure that security remains a top priority across the enterprise.
Risks Management and Strategy
Information Security Management System
We maintain a comprehensive Information Security Management System (ISMS) that is designed to ensure the
confidentiality, integrity, and availability of customer data, corporate data (such as intellectual property or source
code), employee data, and our systems. Our ISMS is founded on the following industry-leading and regulatory
standards:
•
ISO 9001:2015 – Quality Management Systems
•
ISO/IEC 27001:2013 – Information Security Management
•
SOC2 Type II – System and Organization Controls
•
SEI Capability Maturity Model Integration (v1.3)
•
IT Infrastructure Library (ITIL) version 3
•
ICH Q9 – Quality Risk Management
We have achieved ISO 27001 certification for our ISMS, which is managed by our CISO. As a data processor,
we are the custodian of customer information that can be both confidential and sensitive. We are also certified to
ISO 27018 for privacy controls.
Critical elements of our ISMS include:
•
Operational measures to monitor and respond to data breaches and cyber attacks. We have
application, database, network, and resource monitoring in place that are designated to identify
vulnerabilities and protect our applications. Our personnel are trained to promptly report any
security incident and any such incident is addressed by our Security Incident Management Policy,
which includes a formal incident response process. We also provide a trust site that displays
upcoming maintenance downtimes, data center incidents, and relevant security communications.
36
Veeva Systems Inc. | Form 10-K

•
Vulnerability and penetration testing. Our solutions undergo internal vulnerability testing prior
to release. We have built our own internal penetration testing systems and we conduct
vulnerability assessments on our software using automated and manual methods, at least annually.
In addition, we commission annual vulnerability and penetration testing of our systems by
industry-recognized, third-party security specialists.
•
Training. We require role-based security and security awareness training. All employees receive
annual training on our Code of Conduct and our Acceptable Use Policy, which establishes our
commitment to protecting the confidential and proprietary information of our customers and
partners. In addition, all new hires and contractors must undergo information security awareness
training. Subsequent security awareness training is required annually for all active employees and
contractors. Employees in certain roles (e.g., customer support representatives, developers, and
hiring managers) receive more extensive data security training annually.
•
Disaster recovery and business continuity. Our solutions are designed to help avoid single points
of failure to reduce the chance of business disruption from security breaches, incidents, and other
disruptions of systems. We maintain formally documented recovery processes that may be
activated in the event of a significant business disruption of our corporate IT infrastructure or the
production infrastructure that processes our customer data. We conduct testing, at least annually,
to verify the validity of the recovery processes and provide reports on the test results for
production infrastructure that processes our customer data to customers via access to a customer
portal.
Process for Identifying Material Cybersecurity Incidents
Potentially material cybersecurity incidents are escalated according to our Security Incident Management Policy
to a management response team comprising our EVP of Internal Operations, Chief Financial Officer, Chief
Accounting Officer, General Counsel, Chief Privacy Officer, and Associate General Counsel (Corporate). Our
Security Incident Management Policy is designed to inform the management response team about, and monitor,
the prevention, detection, mitigation, and remediation of cybersecurity incidents. The management response
team is responsible for timely determining materiality and overseeing the appropriate reporting of certain
cybersecurity incidents.
Cybersecurity risks, including as a result of any previous cybersecurity incidents, have not materially affected
and are not reasonably likely to materially affect our business strategy, results of operations, or financial
condition. For additional information regarding risks from cybersecurity threats that we face, and regarding our
likelihood of being materially affected by risks from cybersecurity threats, please see item 1A, ‘‘Risk Factors.’’
Supplier Management Program
Through our Supplier Management Program, we maintain procedures that specify requirements for the
assessment of suppliers and contractors who provide services that may impact our product and process quality.
These procedures allow us to identify risks from potential cybersecurity incidents associated with our use of
products and services from these suppliers and ensure that there is an appropriate level of oversight of our
vendors’ quality systems. We perform initial audits and then periodic, risk-based audits on our suppliers to
ensure their products and services conform to our established quality standards.
ITEM 2.
PROPERTIES.
We own our Pleasanton, California corporate headquarters, which currently accommodates our principal
executive and significant portions of our product development, engineering, marketing, finance, and legal
organizations. We expect that our corporate headquarters will support the overall growth of our business for the
near term.
We also lease offices in various locations, including North America, Europe, Asia Pacific, and Latin America.
We expect to expand our facilities capacity in certain field locations during our fiscal year ending January 31,
Form 10-K
Veeva Systems Inc. | Form 10-K
37

2025 and may further expand our facilities capacity after January 31, 2025 as our employee base grows. We
believe that we will be able to obtain additional space on commercially reasonable terms. See note 10 of the
notes to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K for more
information about our lease commitments.
ITEM 3.
LEGAL PROCEEDINGS.
From time to time, we may be involved in legal proceedings and subject to claims incident to the ordinary
course of business. For information regarding certain current legal proceedings, see note 14 of the notes to our
consolidated financial statements, which is incorporated herein by reference. In addition to the legal proceedings
referenced in note 14, we are involved in the following additional legal proceedings which may be material to
our business.
California Non-Compete Matter
On July 17, 2017, we filed a complaint in the Superior Court of the State of California in the County of
Alameda against Medidata, IQVIA, and Sparta Systems, Inc. (Veeva Systems Inc. v. Medidata Solutions, Inc.,
Quintiles IMS Incorporated, IMS Software Services, LTD., and Sparta Systems, Inc., Case No. RG17868081).
Our lawsuit seeks declaratory and injunctive relief concerning the use of non-compete, confidentiality, and
non-disparagement agreements by these companies. Since the original complaint was filed, there has been
extensive requests to the court for rulings on contested questions.
Among other things, Medidata and Sparta appealed the superior court’s decisions finding that the case may
proceed as to some causes of action, and Veeva cross-appealed the superior court’s ruling that certain causes of
action were barred under California law. On March 10, 2022, the California Court of Appeal affirmed the
decision of the superior court, ruling that certain of Veeva’s claims may proceed and certain of its claims may
not. This decision is now final. On October 31, 2019, as to Veeva’s claims against IQVIA, the trial court’s
earlier dismissal was reversed by the court of appeal and the case was reassigned to a new trial court judge. On
June 9, 2023, IQVIA filed a counter-complaint seeking a declaration that its non-compete agreements comply
with California law. Discovery is proceeding and no trial date has been set.
On February 13, 2023, Veeva and Sparta entered into a confidential settlement agreement dismissing their
claims against each other. On January 16, 2024, Veeva and Medidata also entered into a confidential settlement
agreement dismissing their claims against each other. The only defendant now in the case is IQVIA.
Although the results of legal proceedings and claims cannot be predicted with certainty, we believe we are not
currently a party to any other legal proceedings, the outcome of which, if determined adversely to us, would
individually or taken together have a material adverse effect on our business, operating results, cash flows, or
financial position. Regardless of the outcome, such proceedings can have an adverse impact on us because of
defense and settlement costs, diversion of resources and other factors, and there can be no assurances that
favorable outcomes will be obtained.
ITEM 4.
MINE SAFETY DISCLOSURES.
Not applicable.
38
Veeva Systems Inc. | Form 10-K

PART II.
ITEM 5.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES.
Market Price of Common Stock
Our common stock is listed on the New York Stock Exchange under the symbol ‘‘VEEV.’’
Stockholders
As of January 31, 2024, we had 21 holders of record of our common stock. The actual number of holders of
common stock is greater than this number of record holders and includes stockholders who are beneficial
owners but whose shares are held in street name by brokers and other nominees. This number of holders of
record also does not include stockholders whose shares may be held in trust by other entities.
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
None.
Recent Sales of Unregistered Securities
None.
Form 10-K
Veeva Systems Inc. | Form 10-K
39

Stock Performance Graph
This performance graph shall not be deemed ‘‘filed’’ for purposes of Section 18 of the Securities Exchange Act
of 1934, as amended (Exchange Act), or incorporated by reference into any of our other filings under the
Exchange Act or the Securities Act except to the extent we specifically incorporate it by reference into such
filing.
This chart compares the cumulative total return on our common stock with that of the S&P 500 Index and the
S&P 1500 Application Software Index. The chart assumes $100 was invested at the close of market on
January 31, 2019 in the common stock of Veeva Systems Inc., the S&P 500 Index, and the S&P 1500
Application Software Index and assumes the reinvestment of any dividends. The stock price performance on the
following graph is not necessarily indicative of future stock price performance.
$0
$50
$100
$150
$200
$250
$300
1/19
1/20
1/21
1/22
1/23
1/24
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Veeva Systems Inc., the S&P 500 Index 
and the S&P Composite 1500 Application Software Index
Veeva Systems Inc.
S&P 500
S&P Composite 1500 Application Software
*$100 invested on 1/31/19 in stock or index, including reinvestment of dividends.
Fiscal year ending January 31.
Copyright© 2024 Standard & Poor's, a division of S&P Global. All rights reserved.
January 31,
2019
2020
2021
2022
2023
2024
Veeva Systems Inc.
100.00
134.43
253.48
216.89
156.38
190.18
S&P 500
100.00
121.68
142.67
175.90
161.45
195.06
S&P 1500 Application Software Index
100.00
133.60
176.27
195.48
158.36
238.99
ITEM 6.
[RESERVED].
40
Veeva Systems Inc. | Form 10-K

ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.
You should read the following discussion and analysis of our financial condition and results of operations in
conjunction with our consolidated financial statements and notes thereto appearing elsewhere in this report. In
addition to historical consolidated financial information, the following discussion and analysis contains
forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results could differ
materially from those anticipated by these forward-looking statements as a result of many factors. We discuss
factors that we believe could cause or contribute to these differences below and elsewhere in this report,
including those set forth under ‘‘Risk Factors’’ and ‘‘Special Note Regarding Forward-Looking Statements.’’
Overview
Veeva is the leading provider of industry cloud solutions for the global life sciences industry. Our offerings span
cloud software, data, analytics, professional services, and business consulting and are designed to meet the unique
needs of our customers and their most strategic business functions—from research and development through
commercialization. Our solutions help life sciences companies develop and bring products to market faster and more
efficiently, market and sell more effectively, and maintain compliance with government regulations.
Our solutions are grouped into three major product categories—Veeva Development Cloud, Veeva Commercial
Cloud, and Veeva Data Cloud. Veeva Data Cloud is comprised of our data offerings, including Veeva Compass,
Veeva Link, and Veeva OpenData. For financial reporting purposes, revenues associated with our Veeva
Commercial Cloud, Veeva Data Cloud, and Veeva Claims solutions are classified as ‘‘Commercial Solutions’’
revenues, and revenues associated with our Veeva Development Cloud, Veeva RegulatoryOne, and Veeva
QualityOne solutions are classified as ‘‘R&D Solutions’’ revenues.
In our fiscal year ended January 31, 2024, we derived approximately 52% and 48% of our subscription services
revenues and 50% and 50% of our total revenues from our Commercial Solutions and R&D Solutions,
respectively. For the fiscal year ended January 31, 2023, we derived approximately 55% and 45% of our
subscription services revenues and 52% and 48% of our total revenues from our Commercial Solutions and
R&D Solutions, respectively. Revenues associated with our R&D Solutions are expected to continue to increase
as a percentage of both subscription services revenues and total revenues in the future. We also offer certain of
our R&D Solutions to industries outside the life sciences industry primarily in North America and Europe.
For our fiscal years ended January 31, 2024, 2023, and 2022, our total revenues were $2,364 million,
$2,155 million, and $1,851 million, respectively, representing year-over-year growth in total revenues of 10% in
our fiscal year ended January 31, 2024, and 16% in our fiscal year ended January 31, 2023. For our fiscal years
ended January 31, 2024, 2023, and 2022, our subscription services revenues were $1,902 million,
$1,733 million, and $1,484 million, respectively, representing year-over-year growth in subscription services
revenues of 10% in our fiscal year ended January 31, 2024, and 17% in our fiscal year ended January 31, 2023.
We generated net income of $526 million, $488 million, and $427 million for our fiscal years ended January 31,
2024, 2023, and 2022, respectively.
As of January 31, 2024, 2023, and 2022, we served 1,432, 1,388, and 1,205, customers, respectively. As of
January 31, 2024, 2023, and 2022, we had 693, 684 and 653 Commercial Solutions customers, respectively, and
1,078, 1025, and 860 R&D Solutions customers, respectively. These customer count totals are net of customer
attrition during each period. The combined customer counts for Commercial Solutions and R&D Solutions
exceed the total customer count in each year because some customers subscribe to products in both areas.
Commercial Solutions consist of our cloud software, data, and analytics products built specifically to more
efficiently and effectively commercialize our customers’ products. R&D Solutions consist of our clinical,
quality, regulatory, and safety products. Many of our applications for R&D are used by smaller, earlier stage,
pre-commercial companies, some of which may not reach the commercialization stage. Thus, the potential
number of R&D Solutions customers is higher than the potential number of Commercial Solutions customers.
Form 10-K
Veeva Systems Inc. | Form 10-K
41

Components of Results of Operations
Revenues
We derive our revenues primarily from subscription services fees and professional services fees. Subscription
services revenues consist of fees from customers accessing our cloud-based software solutions and fees for our
data solutions. Professional services and other revenues consist primarily of fees from implementation services,
configuration, data services, training, and managed services related to our solutions and services related to our
Veeva Business Consulting offering. For the fiscal year ended January 31, 2024, subscription services revenues
constituted 80% of total revenues and professional services and other revenues constituted 20% of total
revenues.
We generally enter into master subscription agreements with our customers and count each distinct master
subscription agreement that has not been terminated or expired and that has orders for which we have
recognized revenue in the quarter as a distinct customer for purposes of determining our total number of current
customers as of the end of that quarter. We generally enter into a single master subscription agreement with each
customer, although in some instances, affiliated legal entities within the same corporate family may enter into
separate master subscription agreements. Conversely, affiliated legal entities that maintain distinct master
subscription agreements may choose to consolidate their orders under a single master subscription agreement,
and, in that circumstance, our customer count would decrease. Divisions, subsidiaries, and operating units of our
customers often place distinct orders for our subscription services under the same master subscription
agreement, and we do not count such distinct orders as new customers for purposes of determining our total
customer count. For purposes of determining customers of Veeva Crossix that do not contract under a master
subscription agreement, we count each entity that has a statement of work or services agreement and a recurring
known payment obligation as a distinct customer if such entity is not otherwise a customer of ours. For Veeva
Crossix, we do not count as distinct customers agencies contracting with us on behalf of brands within life
sciences companies.
New subscription orders for our Veeva CRM application generally have a one-year term. If a customer adds end users
or additional Commercial Solutions to an existing order for our Veeva CRM application, such additional orders will
generally be coterminous with the anniversary date of the Veeva CRM order, and as a result, orders for additional end
users or additional Commercial Solutions will commonly have an initial term of less than one year.
Particularly with respect to our R&D Solutions, we have entered into a number of orders with multi-year terms.
The fees associated with such orders are typically not based on the number of end-users and typically escalate
over the term of such orders at a pre-agreed rate to account for, among other factors, implementation and
adoption timing and planned increased usage by the customer. When such multi-year orders are non-cancellable
(other than for cause), we recognize the total contracted revenue ratably over the multi-year term of the order.
For such non-cancellable orders, when the amounts we are entitled to invoice in any period pursuant to
multi-year orders with escalating fees are less than the revenue recognized, we accrue an unbilled accounts
receivable balance (a contract asset) related to such orders. In the same scenario, the net deferred revenue we
would record in connection with such orders will be less because we will be recognizing more revenue than we
bill earlier in the term of such multi-year orders. Since February 1, 2023, our master subscription agreements
that govern multi-year orders generally include a termination for convenience right for our customers. In the
fiscal year ended January 31, 2024, the addition of termination for convenience rights in such master
subscription agreements changed the timing of revenue recognition for orders governed by these master
subscription agreements and reduced our unbilled revenue balance from such orders, as well as reduced our
revenue for the fiscal year. Starting in our fiscal year ending January 31, 2025, the amount of revenue
recognized from such orders will generally be consistent with the amount invoiced for the relevant term of the
order.
Our subscription orders are generally billed at the beginning of the subscription period in annual or quarterly
increments, which means the annualized value of such orders may not be completely reflected in deferred
revenue at any single point in time. Also, particularly with respect to expansion orders for our Commercial
Solutions, because the term of orders for additional end users or applications is commonly less than one year to
42
Veeva Systems Inc. | Form 10-K

align to the renewal date of existing Commercial Solutions orders, the annualized value of such orders may not
be completely reflected in deferred revenue at any single point in time. We have also agreed from time to time,
and may agree in the future, to allow customers to change the renewal dates of their orders to, for example,
align more closely with a customer’s annual budget process or to align with the renewal dates of other orders
placed by other entities within the same corporate control group, or to change payment terms from annual to
quarterly, or vice versa. Such changes may result in an order of less than one year as necessary to align all
orders to the desired renewal date and, thus, may result in a lesser increase to deferred revenue compared to if
the adjustment had not occurred. Additionally, changes in renewal dates may change the fiscal quarter in which
deferred revenue associated with a particular order is booked. Accordingly, we do not believe that changes on a
quarterly basis in deferred revenue, unbilled accounts receivable, calculated billings, or normalized billings are
accurate indicators of future revenues for any given period of time. We define the term calculated billings for
any period to mean revenue for the period plus the change in deferred revenue from the immediately preceding
period minus the change in unbilled accounts receivable from the immediately preceding period. We define the
term normalized billings for any period to mean calculated billings adjusted for the impact of term changes in
renewal business, such as in the timing (for example, changing the renewal date of multiple products to be
coterminous) or billing frequency (for example, changing from annual to quarterly billings).
Subscription services revenues are recognized ratably over the respective non-cancellable subscription term
because of the continuous transfer of control to the customer. Historically, our master subscription agreements
have generally been non-cancellable during the term, although customers typically have had the right to
terminate their agreements for cause in the event of material breach. However, since February 1, 2023, our
master subscription agreements that govern multi-year orders generally include a termination for convenience
right for our customers. Our agreements typically provide that orders will automatically renew unless notice of
non-renewal is provided in advance. Subscription services revenues are affected primarily by the number of
customers, the scope of the subscription purchased by each customer (for example, the number of end users or
other subscription usage metric) and the number of solutions subscribed to by each customer.
We utilize our own personnel to perform our professional services and business consulting engagements with
customers. In certain cases, we may utilize third-party subcontractors to perform professional services engagements.
The majority of our professional services arrangements are billed on a time and materials basis and revenues are
recognized over time based on time incurred and contractually agreed upon rates. Certain professional services and
business consulting arrangements are billed on a fixed fee basis and revenues are typically recognized over time as
the services are delivered based on time incurred. Data services and training revenues are generally recognized as the
services are performed. Professional services revenues are affected primarily by our customers’ demands for
implementation services, configuration, data services, training, speakers bureau logistics, and managed services in
connection with our solutions. Our business consulting revenues are affected primarily by our customers’ demands for
services related to a particular customer success initiative, strategic analysis, or business process change, and not by
cloud software implementation.
Allocated Overhead
We accumulate certain costs such as building depreciation, office rent, utilities, and other facilities costs and allocate
them across the various departments based on headcount. We refer to these costs as ‘‘allocated overhead.’’
Cost of Revenues
Cost of subscription services revenues for all of our solutions consists of expenses related to our computing
infrastructure provided by third parties, including Salesforce, Inc. and Amazon Web Services, personnel related
costs associated with hosting our subscription services and providing support, including our data stewards, data
acquisition costs and costs of delivering our data solutions, expenses associated with computer equipment and
software, and allocated overhead.
Form 10-K
Veeva Systems Inc. | Form 10-K
43

Cost of professional services and other consists primarily of employee-related expenses associated with
providing professional and business consulting services. The cost of providing professional services is
significantly higher as a percentage of the related revenues than for our subscription services due to the direct
labor costs and costs of third-party subcontractors.
Operating Expenses
Research and Development. Research and development expenses consist primarily of employee-related
expenses, third-party consulting fees, hosted infrastructure costs, and allocated overhead. We continue to focus
our research and development efforts on our platforms, including adding new features and applications and
increasing the functionality and enhancing the ease of use of our cloud-based applications.
Sales and Marketing. Sales and marketing expenses consist primarily of employee-related expenses, sales
commissions, marketing program costs, amortization expense associated with purchased intangibles related to
our customer contracts, customer relationships and brand development, travel-related expenses and allocated
overhead. Marketing program costs include advertising, customer events, corporate communications, brand
awareness, and product marketing activities. Sales commissions are costs of obtaining new customer contracts
and are capitalized and then amortized over a period of benefit that we have determined to be one to three years.
General and Administrative. General and administrative expenses consist of employee-related expenses for our
executive, finance and accounting, legal, employee success, management information systems personnel, and other
administrative employees. In addition, general and administrative expenses include fees related to third-party legal
counsel, fees related to third-party accounting, tax and audit services, other corporate expenses, and allocated
overhead.
Other Income, Net
Other income, net, consists primarily of interest income, amortization of premiums paid or accretion of
discounts on investments, and transaction gains or losses on foreign currency, net of hedging costs.
Provision for Income Taxes
Provision for income taxes consists of federal, state, and local income taxes in the United States and income
taxes in certain foreign jurisdictions. See note 8 of the notes to our consolidated financial statements.
Recent Accounting Pronouncements
See note 1, in our Notes to Consolidated Financial Statements included in ‘‘Part II, Item 8. Consolidated
Financial Statements and Supplementary Data’’ of this Annual Report on Form 10-K for a discussion of recent
accounting pronouncements.
44
Veeva Systems Inc. | Form 10-K

Results of Operations
The following tables set forth selected consolidated statements of operations data and such data as a percentage
of total revenues for each of the periods indicated:
Fiscal year ended January 31,
2024
2023
(in thousands)
Consolidated Statements of Comprehensive Income Data:
Revenues:
Subscription services
$1,901,593
$1,733,002
Professional services and other
462,080
422,058
Total revenues
2,363,673
2,155,060
Cost of revenues(1):
Cost of subscription services
290,577
257,635
Cost of professional services and other
386,714
351,770
Total cost of revenues
677,291
609,405
Gross profit
1,686,382
1,545,655
Operating expenses(1):
Research and development
629,031
520,278
Sales and marketing
381,472
348,691
General and administrative
246,545
217,595
Total operating expenses
1,257,048
1,086,564
Operating income
429,334
459,091
Other income, net
158,689
50,005
Income before income taxes
588,023
509,096
Provision for income taxes
62,318
21,390
Net income
$ 525,705
$ 487,706
(1) Includes stock-based compensation as follows:
Cost of revenues:
Cost of subscription services
$
6,483
$
6,257
Cost of professional services and other
53,237
50,341
Research and development
172,876
141,571
Sales and marketing
90,865
87,509
General and administrative
70,272
66,229
Total stock-based compensation
$393,733
$351,907
Form 10-K
Veeva Systems Inc. | Form 10-K
45

Fiscal Year Ended January 31, 2024 and 2023
The following is a discussion of our results of operations for the year ended January 31, 2024 compared to the
year ended January 31, 2023. For a discussion of our results of operations for the year ended January 31, 2023
compared to the year ended January 31, 2022, please refer to Part II, Item 7, ‘‘Management’s Discussion and
Analysis of Financial Condition and Results of Operations’’ in our Annual Report on Form 10-K for the year
ended January 31, 2023, which is hereby incorporated by reference.
Revenues
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
Revenues:
Subscription services
$1,901,593
$1,733,002
10%
Professional services and other
462,080
422,058
9%
Total revenues
$2,363,673
$2,155,060
10%
Percentage of revenues:
Subscription services
80%
80%
Professional services and other
20
20
Total revenues
100%
100%
Total revenues for the fiscal year ended January 31, 2024 increased $209 million, of which $169 million was
from growth in subscription services revenues. The increase in subscription services revenues consisted of
$119 million of subscription services revenue attributable to R&D Solutions and $50 million of subscription
services revenue attributable to Commercial Solutions. The geographic mix of subscription services revenues
was 58% from North America, 27% from Europe, and 15% from other locations, primarily Asia Pacific, for the
fiscal year ended January 31, 2024, as compared to 57% from North America, 28% from Europe, and 15% from
other locations, primarily Asia Pacific, for the fiscal year ended January 31, 2023.
Professional services and other revenues for the fiscal year ended January 31, 2024 increased $40 million. The
increase in professional services and other revenues was primarily due to new customers requesting implementation
and deployment related professional services and existing customers requesting professional services related to
expanding deployments or the deployment of newly purchased solutions, particularly within R&D solutions and
increased demand for our business consulting services. The geographic mix of professional services and other
revenues was 61% from North America, 32% from Europe, and 7% from other locations, primarily Asia Pacific, for
the fiscal year ended January 31, 2024, as compared to 64% from North America, 29% from Europe, and 7% from
other locations, primarily Asia Pacific, for the fiscal year ended January 31, 2023.
Since February 1, 2023, our master subscription agreements that govern multi-year orders generally included a
termination for convenience right for our customers. In the fiscal year ended January 31, 2024, the addition of
termination for convenience rights in such master subscription agreements changed the timing of revenue recognition
for such orders governed by these master subscription agreements and reduced our revenue for the fiscal year. In
addition, certain of our customer contracts include an annual inflation adjustment, which raises the price to each
customer upon renewal by the lower of 4% or the Consumer Price Index (All Urban Consumer, U.S. City Average,
All Items Index) published by the U.S. Bureau of Labor and Statistics for the month of August of the prior calendar
year.
46
Veeva Systems Inc. | Form 10-K

Cost of Revenue and Gross Margin
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
Cost of revenues:
Cost of subscription services
$290,577
$257,635
13%
Cost of professional services and other
386,714
351,770
10%
Total cost of revenues
$677,291
$609,405
11%
Gross margin percentage:
Subscription services
85%
85%
Professional services and other
16%
17%
Total gross margin percentage
71%
72%
Gross profit
$1,686,382
$1,545,655
9%
Cost of revenues for the fiscal year ended January 31, 2024 increased $68 million, of which $33 million was
related to an increase in cost of subscription services. The increase in cost of subscription services was primarily
due to an increase of $12 million related to computing infrastructure costs, the majority of which was provided
by Amazon Web Services and an increase of $7 million in costs of delivering our data solutions. We expect cost
of subscription services to increase in absolute dollars in the near term due to increased usage of our
subscription services and increased data costs related to our data solutions.
Cost of professional services and other for the fiscal year ended January 31, 2024 increased $35 million,
primarily due to employee compensation-related costs. The increase in employee compensation-related costs is
primarily driven by merit increases and continued investment in professional services resources.
Operating Expenses
Operating expenses include research and development, sales and marketing, and general and administrative
expenses. We expect operating expenses to increase in the fiscal year ending January 31, 2025, primarily due to
employee compensation-related costs.
Research and Development
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
Research and development
$629,031
$520,278
21%
Percentage of total revenues
27%
24%
Research and development expenses for the fiscal year ended January 31, 2024 increased $109 million, primarily due
to an increase of $102 million in employee compensation-related costs. The increase in employee compensation-
related costs was primarily driven by the increase in headcount during the period. The expansion of our headcount in
research and development was to support development work for the products that we offer or may offer in the future.
We expect research and development expenses to increase in the fiscal year ending January 31, 2025, primarily
due to employee compensation-related costs as we continue to invest in our product offerings.
Form 10-K
Veeva Systems Inc. | Form 10-K
47

Sales and Marketing
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
Sales and marketing
$381,472
$348,691
Percentage of total revenues
16%
16%
Sales and marketing expenses for the fiscal year ended January 31, 2024 increased $33 million, primarily due to
an increase of $22 million in employee compensation-related costs. The increase in employee compensation-
related costs was primarily driven by the increase in headcount during the period to support our sales and
marketing efforts associated with our product offerings.
We expect sales and marketing expenses to increase in the fiscal year ending January 31, 2025, primarily due to
employee compensation-related costs and the increase in marketing program costs related to events.
General and Administrative
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
General and administrative
$246,545
$217,595
13%
Percentage of total revenues
10%
10%
General and administrative expenses for the fiscal year ended January 31, 2024 increased $29 million, primarily
due to an increase of $15 million in employee compensation-related costs. The increase in employee
compensation-related costs was primarily driven by the increase in headcount during the period.
We expect general and administrative expenses to continue to increase in the fiscal year ending January 31,
2025, primarily due to employee compensation-related costs.
Other Income, Net
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
Other income, net
$158,689
$50,005
217%
Other income, net, for the fiscal year ended January 31, 2024 increased $109 million, primarily due to an
increase in interest income of $87 million and a decrease in accretion of discounts on investments of
$22 million.
Foreign Currency
We continue to experience foreign currency fluctuations primarily due to the impact resulting from the periodic
re-measurement of our foreign currency balances that are denominated in currencies other than the functional
currency of the entities in which they are recorded. Our results of operations are subject to fluctuations due to
changes in foreign currency exchange rates, particularly changes in the Euro, Japanese Yen, Canadian Dollar,
Great British Pound Sterling, Chinese Yuan, and Hungarian Forint. We may continue to experience favorable or
adverse foreign currency impacts due to volatility in these currencies.
48
Veeva Systems Inc. | Form 10-K

Provision for Income Taxes
Fiscal year ended January 31,
2024
2023
% Change
(dollars in thousands)
Income before income taxes
$588,023
$509,096
16%
Provision for income taxes
$62,318
$21,390
191%
Effective tax rate
10.6%
4.2%
The provision for income taxes differs from the tax computed at the U.S. federal statutory income tax rate
primarily due to state taxes, tax credits, equity compensation, and foreign income subject to taxation in the
United States. Future tax rates could be affected by changes in tax laws and regulations or by rulings in tax
related litigation, as may be applicable.
For the fiscal years ended January 31, 2024 and 2023, our effective tax rates were 10.6% and 4.2%,
respectively. During the fiscal year ended January 31, 2024 as compared to the prior year period, our effective
tax rate increased primarily due to a decrease in excess tax benefits, partially offset by the release of tax
reserves for uncertain tax positions.
We recognized excess tax benefits of $74 million and $94 million in our provision for income taxes for the
fiscal years ended January 31, 2024 and 2023, respectively. The decrease in excess tax benefits during the fiscal
year ended January 31, 2024 was primarily due to our Chief Executive Officer exercising the remaining portion
of stock options in connection with a previously announced plan, which was a smaller amount compared to the
prior period.
Non-GAAP Financial Measures
In our public disclosures, we have provided non-GAAP measures, which we define as financial information that
has not been prepared in accordance with generally accepted accounting principles in the United States, or
GAAP. In addition to our GAAP measures, we use these non-GAAP financial measures internally for budgeting
and resource allocation purposes and in analyzing our financial results.
For the reasons set forth below, we believe that excluding the following items provides information that is
helpful in understanding our operating results, evaluating our future prospects, comparing our financial results
across accounting periods, and comparing our financial results to our peers, many of which provide similar
non-GAAP financial measures.
•
Excess tax benefits. Excess tax benefits from employee stock plans are dependent on previously
agreed-upon equity grants to our employees, vesting of those grants, stock price, and exercise
behavior of our employees, which can fluctuate from quarter to quarter. Because these
fluctuations are not directly related to our business operations, we exclude excess tax benefits for
our internal management reporting processes. Our management also finds it useful to exclude
excess tax benefits when assessing the level of cash provided by operating activities. Given the
nature of the excess tax benefits, we believe excluding it allows investors to make meaningful
comparisons between our operating cash flows from quarter to quarter and those of other
companies.
•
Stock-based compensation expenses. We exclude stock-based compensation expenses primarily
because they are non-cash expenses that we exclude from our internal management reporting
processes. We also find it useful to exclude these expenses when we assess the appropriate level
of various operating expenses and resource allocations when budgeting, planning, and forecasting
future periods. Moreover, because of varying available valuation methodologies, subjective
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Veeva Systems Inc. | Form 10-K
49

assumptions and the variety of award types that companies can use, we believe excluding
stock-based compensation expenses allows investors to make meaningful comparisons between
our recurring core business operating results and those of other companies.
•
Amortization of purchased intangibles. We incur amortization expense for purchased intangible
assets in connection with acquisitions of certain businesses and technologies. Amortization of
intangible assets is a non-cash expense and is inconsistent in amount and frequency because it is
significantly affected by the timing, size of acquisitions, and the inherent subjective nature of
purchase price allocations. Because these costs have already been incurred and cannot be
recovered, and are non-cash expenses, we exclude these expenses for internal management
reporting processes. We also find it useful to exclude these charges when assessing the
appropriate level of various operating expenses and resource allocations when budgeting,
planning, and forecasting future periods. Investors should note that the use of intangible assets
contributed to our revenues earned during the periods presented and will contribute to our future
period revenues as well.
•
Income tax effects on the difference between GAAP and non-GAAP costs and expenses. The
income tax effects that are excluded relate to the imputed tax impact on the difference between
GAAP and non-GAAP costs and expenses due to stock-based compensation and purchased
intangibles for GAAP and non-GAAP measures.
Limitations on the Use of Non-GAAP Financial Measures
There are limitations to using non-GAAP financial measures because non-GAAP financial measures are not
prepared in accordance with GAAP and may be different from non-GAAP financial measures provided by other
companies.
The non-GAAP financial measures are limited in value because they exclude certain items that may have a
material impact upon our reported financial results. In addition, they are subject to inherent limitations as they
reflect the exercise of judgments by management about which items are adjusted to calculate our non-GAAP
financial measures. We compensate for these limitations by analyzing current and future results on a GAAP
basis as well as a non-GAAP basis and also by providing GAAP measures in our public disclosures.
Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial
information prepared in accordance with GAAP. We encourage investors and others to review our financial
information in its entirety, not to rely on any single financial measure to evaluate our business, and to view our
non-GAAP financial measures in conjunction with the most directly comparable GAAP financial measures.
50
Veeva Systems Inc. | Form 10-K

The following table reconciles the specific items excluded from GAAP metrics in the calculation of non-GAAP
metrics for the periods shown below:
Fiscal year ended January 31,
2024
2023
(in thousands)
Net cash provided by operating activities on a GAAP basis
$
911,339
$
780,470
Excess tax benefits from employee stock plans
$
(71,049)
$
(82,009)
Net cash provided by operating activities on a non-GAAP basis
$
840,290
$
698,461
Net cash used in investing activities on a GAAP basis
$(1,076,351)
$(1,007,683)
Net cash used in financing activities on a GAAP basis
$
(16,188)
$
(19,376)
Operating income on a GAAP basis
$
429,334
$
459,091
Stock-based compensation expense
393,733
351,907
Amortization of purchased intangibles
19,459
19,464
Operating income on a non-GAAP basis
$
842,526
$
830,462
Net income on a GAAP basis
$
525,705
$
487,706
Stock-based compensation expense
393,733
351,907
Amortization of purchased intangibles
19,459
19,464
Income tax effect on non-GAAP adjustments(1)
(147,937)
(163,508)
Net income on a non-GAAP basis
$
790,960
$
695,569
Diluted net income per share on a GAAP basis
$
3.22
$
3.00
Stock-based compensation expense
2.41
2.17
Amortization of purchased intangibles
0.12
0.12
Income tax effect on non-GAAP adjustments(1)
(0.91)
(1.01)
Diluted net income per share on a non-GAAP basis
$
4.84
$
4.28
(1)
For the fiscal years ended January 31, 2024 and 2023, we used an estimated annual effective non-GAAP tax rate of 21%
Liquidity and Capital Resources
Fiscal year ended January 31,
2024
2023
2022
(in thousands)
Net cash provided by operating activities
$
911,339
$
780,470
$ 764,463
Net cash used in investing activities
(1,076,351)
(1,007,683)
(346,152)
Net cash used in financing activities
(16,188)
(19,376)
(4,140)
Effect of exchange rate changes on cash and cash equivalents
(1,780)
(4,986)
(4,657)
Net change in cash and cash equivalents
$ (182,980)
$ (251,575)
$ 409,514
Our principal sources of liquidity continue to be comprised of our existing cash, cash equivalents, and
short-term investments, as well as cash flows generated from our operations. As of January 31, 2024, our cash,
cash equivalents, and short-term investments totaled $4.0 billion, of which $137 million represented cash and
cash equivalents held outside of the United States.
Our primary use of cash is payment of our operating costs, which consist primarily of employee-related
expenses, such as compensation and benefits, investments in our information technology infrastructure, and
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51

general operating expenses for marketing, facilities, and overhead costs. Long-term cash requirements for items
other than normal operating expenses could include the following: the acquisition of businesses, software
products, or technologies complementary to our business, and capital expenditures.
Our non-U.S. cash and cash equivalents are not considered indefinitely reinvested outside the United States,
except in certain designated jurisdictions. As of January 31, 2024, we have not recorded any taxes, such as
withholding taxes, associated with the foreign earnings that are indefinitely reinvested outside of the
United States. Under currently enacted tax laws, if we were to choose to repatriate the funds we have designated
as indefinitely reinvested outside the United States, such amounts may be subject to certain jurisdictional taxes
(e.g., withholding taxes).
We have financed our operations primarily through cash generated from operations. We believe our existing
cash, cash equivalents, and short-term investments generated from operations will be sufficient to meet our
working capital and capital expenditure needs over at least the next 12 months. Our cash deposits are primarily
held at financial institutions classified as global systemically important banks, and we maintain sufficient cash at
more than one financial institution to meet our operational needs. Our future capital requirements will depend
on many factors including our growth rate, subscription renewal activity, the timing and extent of spending to
support product development efforts, the expansion of sales and marketing activities, the ongoing investments in
technology infrastructure, the introduction of new and enhanced solutions, and the continuing market acceptance
of our solutions. We may in the future enter into arrangements to acquire or invest in complementary businesses,
services and technologies, and intellectual property rights. We may be required to seek additional equity or debt
financing for those arrangements or for other reasons. In the event that additional financing is required from
outside sources, we may not be able to raise it on terms acceptable to us or at all. If we are unable to raise
additional capital when desired, our business, operating results, and financial condition would be adversely
affected.
The following is a discussion of our cash flows for the year ended January 31, 2024 compared to the year ended
January 31, 2023. For a discussion of our cash flows for the year ended January 31, 2023 compared to the year
ended January 31, 2022, please refer to Part II, Item 7, ‘‘Management’s Discussion and Analysis of Financial
Condition and Results of Operations’’ in our Annual Report on Form 10-K for the year ended January 31, 2023,
which is hereby incorporated by reference.
Cash Flows from Operating Activities
Our largest source of operating cash inflows is cash collections from our customers for subscription services.
We also generate significant cash flows from our professional services arrangements. The first quarter of our
fiscal year is seasonally the strongest quarter for cash inflows due to the timing of our annual subscription
billings and related collections. Our primary uses of cash from operating activities are for employee-related
expenditures, expenses related to our computing infrastructure (including Amazon Web Services and Salesforce,
Inc.), building infrastructure costs (including leases for office space), fees for third-party legal counsel and
accounting services, and data acquisition costs. Note that our net income reflects the impact of excess tax
benefits related to equity compensation.
Net cash provided by operating activities was $911 million for the fiscal year ended January 31, 2024 compared
to $780 million provided by operating activities for the fiscal year ended January 31, 2023. The $131 million
increase in operating cash flow was primarily due to increased sales and the related cash collections and a
decrease in cash paid for income taxes, net of refunds, which was partially offset by larger operating expenses,
primarily due to increases in headcount. In the fiscal year ending January 31, 2025, cash payments for income
taxes in relation to the Tax Cuts and Jobs Act of 2017, which eliminated the option to deduct research and
development expenditures and required taxpayers to capitalize and amortize them over five or fifteen years, are
expected to reduce our cash flows from operating activities. The requirement may also impact our cash flows
from operating activities in future periods, the amounts and specific periods of which we are unable to estimate
at this time.
52
Veeva Systems Inc. | Form 10-K

Cash Flows from Investing Activities
The cash flows from investing activities primarily relate to cash used for the purchase of marketable securities,
net of maturities. We also use cash to invest in capital assets to support our growth.
Net cash used in investing activities was $1,076 million for the fiscal year ended January 31, 2024 compared to
$1,008 million used in investing activities for the fiscal year ended January 31, 2023. The $69 million increase
in cash used in investing activities was primarily due to the net increase in purchases of investments for the
fiscal year ended January 31, 2024.
Cash Flows from Financing Activities
The cash flows from financing activities relate primarily to stock option exercises offset by taxes paid on behalf
of employees related to the net share settlement of RSUs. In June 2021, we began funding withholding taxes
due on employee RSU awards by net share settlement, rather than our previous approach of requiring employees
to either sell shares of our common stock or pay the withholding taxes in cash to cover taxes due upon vesting
of such awards.
Net cash used in financing activities was $16 million for the fiscal year ended January 31, 2024 compared to
$19 million used in financing activities for the fiscal year ended January 31, 2023. The $3 million decrease was
primarily related to a decrease of $19 million in proceeds from employee stock option exercises due to
decreased stock option activity during the period partially offset by an increase of $16 million used to pay
employee taxes related to the net share settlement of RSUs .
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with generally accepted accounting principles
in the United States (GAAP). In the preparation of these consolidated financial statements, we are required to
make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and
expenses, and related disclosures. On an ongoing basis, we evaluate our estimates and assumptions. Our actual
results may differ from these estimates under different assumptions or conditions.
We believe that of our significant accounting policies, which are described in note 1 of the notes to the
consolidated financial statements, the following accounting policies involve a greater degree of judgment and
complexity. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and
evaluating our consolidated financial condition and results of operations.
Revenue Recognition
We derive our revenues primarily from subscription services and professional services. Some of our contracts
with customers contain multiple performance obligations. The transaction price is allocated to the distinct
performance obligations on a relative standalone selling price basis. Significant judgment is sometimes required
in developing an estimate of the standalone selling price for each distinct performance obligation based on our
overall pricing objectives, market conditions, and other factors, including other groupings such as customer type
and geography. The standalone selling prices of our distinct performance obligations are reviewed on a periodic
basis or when there are significant changes in facts and circumstances. Our pricing objectives, market conditions
or other factors may change in the future resulting in changes to standalone selling prices that could impact the
timing or amount of revenue recognition.
Business Combinations and Valuation of Acquired Intangible Assets
We allocate the purchase price of acquired companies to tangible and intangible assets acquired and liabilities
assumed based upon their estimated fair values at the acquisition date. The purchase price allocation process
requires management to make significant estimates and assumptions with respect to the valuation of intangible
assets. Examples of critical estimates in valuing certain of the intangible assets we have acquired or may acquire
in the future include but are not limited to future expected cash flows, future revenue growth, margins, customer
Form 10-K
Veeva Systems Inc. | Form 10-K
53

retention rates, technology life, royalty rates, expected use of acquired assets, and discount rates. These factors
are also considered in determining the useful life of the acquired intangible assets. These estimates are based in
part on historical experience, market conditions and information obtained from management of the acquired
companies and are inherently uncertain. Goodwill represents the future economic benefits arising from other
assets acquired in a business combination that are not individually identified and separately recorded.
54
Veeva Systems Inc. | Form 10-K

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
Foreign currency exchange risk
Our results of operations and cash flows are subject to fluctuations due to changes in foreign currency exchange
rates, particularly changes in the Euro, Japanese Yen, Canadian Dollar, British Pound Sterling, Chinese Yuan,
and Hungarian Forint, and may be adversely affected in the future due to changes in foreign currency exchange
rates. For example, changes in exchange rates negatively affected our revenues as expressed in U.S. dollars for
the fiscal year ended January 31, 2024. Additionally, changes in exchange rates had a largely offsetting impact
on operating income for the fiscal year ended January 31, 2024. For the fiscal year ended January 31, 2024,
about 83% of our revenues and about 80% of our expenses were denominated in USD, respectively.
We have also experienced and will continue to experience foreign currency fluctuations due to the periodic
re-measurement of monetary account balances that are denominated in currencies other than the functional
currency of the entities in which they are recorded and such fluctuations can impact our net income. We engage
in the hedging of our foreign currency transactions as described in note 7 of the notes to our consolidated
financial statements and may, in the future, hedge selected significant transactions or net monetary exposure
positions denominated in currencies other than the U.S. dollar. Realized foreign currency gains, primarily
resulting from the re-measurement of monetary account balances offset by the foreign currency hedges, were
$3 million and unrealized foreign currency losses were $4 million for the fiscal year ended January 31, 2024.
For the fiscal year ended January 31, 2023, we had realized foreign currency gains of $4 million and unrealized
foreign currency losses of $4 million.
Interest rate sensitivity
We had cash, cash equivalents and short-term investments totaling $4.0 billion as of January 31, 2024. This
amount was held primarily in demand deposit accounts, money market funds, U.S. treasury securities and
agency obligations, corporate notes and bonds, asset-backed securities, commercial paper, and foreign
government bonds. The cash and cash equivalents are held for working capital purposes and other operational
activities. We do not enter into investments for trading or speculative purposes.
Our cash equivalents and our portfolio of marketable securities are subject to market risk due to changes in
interest rates, which could affect our results of operations. Fixed rate securities may have their market value
adversely affected due to a rise in interest rates, while floating rate securities may produce less income than
expected if interest rates fall. Due in part to these factors, our future investment income may fluctuate due to
changes in interest rates or we may suffer losses in principal if we are forced to sell securities that decline in
market value due to changes in interest rates. However, because we classify our marketable securities as
‘‘available for sale,’’ no gains or losses are recognized due to changes in interest rates unless such securities are
sold prior to maturity or declines in fair value are determined to be other-than-temporary. Our fixed-income
portfolio is subject to interest rate risk.
An immediate increase of 100-basis points in interest rates would have resulted in a $43 million market value
reduction in our investment portfolio as of January 31, 2024. An immediate decrease of 100-basis points in
interest rates would have increased the market value by $43 million as of January 31, 2024. This estimate is
based on a sensitivity model that measures market value changes when changes in interest rates occur.
Fluctuations in the value of our investment securities caused by a change in interest rates (gains or losses on the
carrying value) are recorded in other comprehensive income, and are realized only if we sell the underlying
securities.
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Veeva Systems Inc. | Form 10-K
55

ITEM 8.
CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
VEEVA SYSTEMS INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Report of Independent Registered Public Accounting Firm (KPMG LLP, San Francisco, CA,
Auditor Firm ID: 185) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
57
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
59
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
60
Consolidated Statements of Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
61
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
62
Notes to Consolidated Financial Statements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
63
Form 10-K
56
Veeva Systems Inc. | Form 10-K

Report of Independent Registered Public Accounting Firm
To the Stockholders and Board of Directors
Veeva Systems Inc.:
Opinions on the Consolidated Financial Statements and Internal Control Over Financial Reporting
We have audited the accompanying consolidated balance sheets of Veeva Systems Inc. and subsidiaries
(the Company) as of January 31, 2024 and 2023, the related consolidated statements of comprehensive income,
stockholders’ equity, and cash flows for each of the years in the three-year period ended January 31, 2024, and
the related notes (collectively, the consolidated financial statements). We also have audited the Company’s
internal control over financial reporting as of January 31, 2024, based on criteria established in Internal Control
– Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the
financial position of the Company as of January 31, 2024 and 2023, and the results of its operations and its cash
flows for each of the years in the three-year period ended January 31, 2024, in conformity with U.S. generally
accepted accounting principles. Also in our opinion, the Company maintained, in all material respects, effective
internal control over financial reporting as of January 31, 2024 based on criteria established in Internal Control
– Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission.
Basis for Opinions
The Company’s management is responsible for these consolidated financial statements, for maintaining effective
internal control over financial reporting, and for its assessment of the effectiveness of internal control over
financial reporting, included in the accompanying Management’s Annual Report on Internal Control Over
Financial Reporting. Our responsibility is to express an opinion on the Company’s consolidated financial
statements and an opinion on the Company’s internal control over financial reporting based on our audits. We
are a public accounting firm registered with the Public Company Accounting Oversight Board (United States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan
and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are
free of material misstatement, whether due to error or fraud, and whether effective internal control over
financial reporting was maintained in all material respects.
Our audit of the consolidated financial statements included performing procedures to assess the risks of material
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures
that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts
and disclosures in the consolidated financial statements. Our audit also included evaluating the accounting
principles used and significant estimates made by management, as well as evaluating the overall presentation of
the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our
audits also included performing such other procedures as we considered necessary in the circumstances. We
believe that our audits provide a reasonable basis for our opinions.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes
in accordance with generally accepted accounting principles. A company’s internal control over financial
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Veeva Systems Inc. | Form 10-K
57

reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2)
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of
the company are being made only in accordance with authorizations of management and directors of the
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.
Critical Audit Matter
The critical audit matter communicated below is a matter arising from the current period audit of the
consolidated financial statements that was communicated or required to be communicated to the audit
committee and that: (1) relates to accounts or disclosures that are material to the consolidated financial
statements and (2) involved our especially challenging, subjective, or complex judgments. The communication
of a critical audit matter does not alter in any way our opinion on the consolidated financial statements, taken as
a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the
critical audit matter or on the accounts or disclosures to which it relates.
Evaluation of the sufficiency of audit evidence over revenue
As discussed in Note 1 to the consolidated financial statements, the Company recorded $2.363 million of total
revenues for the year ended January 31, 2024, of which $1.901 million was subscription services related, and
$462 million was professional services related. Each of these categories of revenue has multiple service
offerings, and the Company’s process for revenue recognition differs between them.
We identified the evaluation of the sufficiency of the audit evidence over revenue as a critical audit matter.
Evaluating the nature and extent of audit evidence obtained over revenue for each service offering required
subjective auditor judgement because of the multiple service offerings and the number of information
technology (IT) applications involved in the revenue recognition processes.
The following are the primary procedures we performed to address the critical audit matter. We applied auditor
judgement to determine the nature and extent of procedures to be performed over revenue, including the
determination of the revenue for service offerings. We evaluated the design and tested the operating
effectiveness of certain internal controls over the Company’s revenue recognition process. We assessed the
recorded revenue by selecting transactions and comparing the amounts recognized for consistency with
underlying documentation, including contracts with customers. We involved IT professionals with specialized
skills and knowledge, who assisted in the testing certain IT applications that are used by the Company in its
revenue recognition process. In addition, we evaluated the sufficiency of audit evidence obtained over revenue
by assessing the results of procedures performed, including the nature and extent of such evidence.
/s/ KPMG LLP
We have served as the Company’s auditor since 2010.
San Francisco, California
March 25, 2024
58
Veeva Systems Inc. | Form 10-K

VEEVA SYSTEMS INC.
CONSOLIDATED BALANCE SHEETS
(In thousands, except number of shares and par value)
January 31,
2024
January 31,
2023
Assets
Current assets:
Cash and cash equivalents
$ 703,487
$ 886,465
Short-term investments
3,324,269
2,216,163
Accounts receivable, net of allowance for doubtful accounts of $520 and $469, respectively
852,172
703,055
Unbilled accounts receivable
36,365
82,174
Prepaid expenses and other current assets
86,918
81,456
Total current assets
5,003,211
3,969,313
Property and equipment, net
58,532
49,817
Deferred costs, net
23,916
31,825
Lease right-of-use assets
45,602
55,336
Goodwill
439,877
439,877
Intangible assets, net
63,017
82,476
Deferred income taxes
233,463
136,697
Other long-term assets
43,302
38,955
Total assets
$5,910,920
$4,804,296
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable
$
31,513
$
41,678
Accrued compensation and benefits
43,433
44,282
Accrued expenses and other current liabilities
32,980
35,306
Income tax payable
11,862
4,946
Deferred revenue
1,049,761
869,285
Lease liabilities
9,334
11,306
Total current liabilities
1,178,883
1,006,803
Deferred income taxes
2,052
1,492
Lease liabilities, noncurrent
46,441
49,670
Other long-term liabilities
38,720
30,079
Total liabilities
1,266,096
1,088,044
Commitments and contingencies (note 14)
Stockholders’ equity:
Class A common stock, $0.00001 par value; 800,000,000 shares authorized at January 31, 2024
and January 31, 2023. 161,260,172 and 143,693,009 issued and outstanding at January 31,
2024 and January 31, 2023, respectively(1)
2
2
Class B common stock, $0.00001 par value; 0 and 190,000,000 shares authorized at January 31,
2024 and January 31, 2023, respectively. 0 and 14,551,598 issued and outstanding at
January 31, 2024 and January 31, 2023, respectively(1)
—
—
Additional paid-in capital
1,915,002
1,532,627
Accumulated other comprehensive loss
(10,637)
(31,129)
Retained earnings
2,740,457
2,214,752
Total stockholders’ equity
4,644,824
3,716,252
Total liabilities and stockholders’ equity
$5,910,920
$4,804,296
(1)
Class B common stock was converted to Class A common stock on October 15, 2023. We refer to our Class A common stock as
common stock. See note 11 Stockholders’ Equity.
Form 10-K
Veeva Systems Inc. | Form 10-K
59

VEEVA SYSTEMS INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands, except per share data)
Fiscal year ended January 31,
2024
2023
2022
Revenues:
Subscription services
$1,901,593
$1,733,002
$1,483,976
Professional services and other
462,080
422,058
366,801
Total revenues
2,363,673
2,155,060
1,850,777
Cost of revenues(1):
Cost of subscription services
290,577
257,635
224,911
Cost of professional services and other
386,714
351,770
278,767
Total cost of revenues
677,291
609,405
503,678
Gross profit
1,686,382
1,545,655
1,347,099
Operating expenses(1):
Research and development
629,031
520,278
382,035
Sales and marketing
381,472
348,691
288,061
General and administrative
246,545
217,595
171,507
Total operating expenses
1,257,048
1,086,564
841,603
Operating income
429,334
459,091
505,496
Other income, net
158,689
50,005
6,815
Income before income taxes
588,023
509,096
512,311
Provision for income taxes
62,318
21,390
84,921
Net income
$ 525,705
$ 487,706
$ 427,390
Net income per share:
Basic
$
3.27
$
3.14
$
2.79
Diluted
$
3.22
$
3.00
$
2.63
Weighted-average shares used to compute net income per share:
Basic
160,532
155,385
153,251
Diluted
163,486
162,437
162,277
Other comprehensive income:
Net change in unrealized gain (loss) on available-for-sale investments, net of tax
$
22,038
$
(14,854)
$
(9,872)
Net change in cumulative foreign currency translation loss
(1,546)
(4,317)
(3,078)
Comprehensive income
$ 546,197
$ 468,535
$ 414,440
(1)
Includes stock-based compensation as follows:
Cost of revenues:
Cost of subscription services
$
6,483
$
6,257
$
4,795
Cost of professional services and other
53,237
50,341
36,293
Research and development
172,876
141,571
83,837
Sales and marketing
90,865
87,509
56,830
General and administrative
70,272
66,229
52,881
Total stock-based compensation
$393,733
$351,907
$234,636
60
Veeva Systems Inc. | Form 10-K

VEEVA SYSTEMS INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(In thousands, except share data)
Class A & B
common stock(1)
Additional
paid-in
capital
Retained
earnings
Accumulated
other
comprehensive
income (loss)
Total
stockholders’
equity
Shares
Amount
Balance at January 31, 2021
152,056,808
$ 2
$ 965,670
$1,299,656
$
992
$2,266,320
Issuance of common stock upon
exercise of stock options
1,476,898
—
51,538
—
—
51,538
Issuance of common stock upon vesting
of restricted stock units
854,536
—
—
—
—
—
Shares withheld related to net share
settlement
(191,645)
—
(56,398)
—
—
(56,398)
Stock-based compensation expense
—
—
235,737
—
—
235,737
Other comprehensive loss
—
—
—
—
(12,950)
(12,950)
Net income
—
—
—
427,390
—
427,390
Balance at January 31, 2022
154,196,597
$ 2
$1,196,547
$1,727,046
$(11,958)
$2,911,637
Issuance of common stock upon
exercise of stock options
3,421,303
—
43,654
—
—
43,654
Issuance of common stock upon vesting
of restricted stock units
968,004
—
—
—
—
—
Shares withheld related to net share
settlement
(341,297)
—
(63,654)
—
—
(63,654)
Stock-based compensation expense
—
—
356,080
—
—
356,080
Other comprehensive loss
—
—
—
—
(19,171)
(19,171)
Net income
—
—
—
487,706
—
487,706
Balance at January 31, 2023
158,244,607
$ 2
$1,532,627
$2,214,752
$(31,129)
$3,716,252
Issuance of common stock upon
exercise of stock options
2,277,533
—
62,687
—
—
62,687
Issuance of common stock upon vesting
of restricted stock units
1,150,059
—
—
—
—
—
Shares withheld related to net share
settlement
(412,027)
—
(79,825)
—
—
(79,825)
Stock-based compensation expense
—
—
399,513
—
—
399,513
Other comprehensive income
—
—
—
—
20,492
20,492
Net income
—
—
—
525,705
—
525,705
Balance at January 31, 2024
161,260,172
$ 2
$1,915,002
$2,740,457
$(10,637)
$4,644,824
(1)
Class B common stock was converted to Class A common stock on October 15, 2023. We refer to our Class A common stock as
common stock. See note 11 Stockholders’ Equity.
Form 10-K
Veeva Systems Inc. | Form 10-K
61

VEEVA SYSTEMS INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
Fiscal year ended January 31,
2024
2023
2022
Cash flows from operating activities
Net income
$
525,705
$
487,706
$
427,390
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
32,628
29,122
27,448
Reduction of operating lease right-of-use assets
11,691
12,198
11,445
(Accretion) amortization of discount on short-term investments
(26,515)
(3,624)
6,264
Stock-based compensation
393,733
351,907
234,636
Amortization of deferred costs
18,177
22,096
26,050
Deferred income taxes
(105,374)
(127,502)
11,079
(Gain) loss on foreign currency from mark-to-market derivatives
(222)
971
(782)
Bad debt expense
693
256
272
Changes in operating assets and liabilities:
Accounts receivable
(149,810)
(72,177)
(67,020)
Unbilled accounts receivable
45,809
(18,908)
(16,060)
Deferred costs
(10,268)
(20,815)
(17,084)
Prepaid expenses and other current and long-term assets
414
(47,399)
(2,910)
Accounts payable
(10,230)
21,429
(2,997)
Accrued expenses and other current liabilities
(4,249)
9,276
9,439
Income taxes payable
6,916
(2,815)
5,275
Deferred revenue
188,164
140,472
116,144
Operating lease liabilities
(6,879)
(10,644)
(11,607)
Other long-term liabilities
956
8,921
7,481
Net cash provided by operating activities
911,339
780,470
764,463
Cash flows from investing activities
Purchases of short-term investments
(2,697,968)
(1,996,878)
(1,117,076)
Maturities and sales of short-term investments
1,647,813
1,002,707
792,918
Acquisitions, net of cash and restricted cash acquired
—
—
(7,780)
Long-term assets
(26,196)
(13,512)
(14,214)
Net cash used in investing activities
(1,076,351)
(1,007,683)
(346,152)
Cash flows from financing activities
Changes in lease liabilities - finance leases
—
—
(384)
Proceeds from exercise of common stock options
62,687
43,654
51,538
Taxes paid related to net share settlement of equity awards
(78,875)
(63,030)
(55,294)
Net cash used in financing activities
(16,188)
(19,376)
(4,140)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash
(1,780)
(4,986)
(4,657)
Net change in cash, cash equivalents, and restricted cash
(182,980)
(251,575)
409,514
Cash, cash equivalents, and restricted cash at beginning of period
889,650
1,141,225
731,711
Cash, cash equivalents, and restricted cash at end of period
$
706,670
$
889,650
$ 1,141,225
Cash, cash equivalents, and restricted cash at end of period:
Cash and cash equivalents
$
703,487
$
886,465
$ 1,138,040
Restricted cash included in other long-term assets
3,183
3,185
3,185
Total cash, cash equivalents, and restricted cash at end of period
$
706,670
$
889,650
$ 1,141,225
Supplemental disclosures of other cash flow information:
Cash paid for income taxes, net of refunds
$
134,473
$
167,952
$
58,627
Excess tax benefits from employee stock plans
$
71,049
$
82,009
$
56,172
Non-cash investing activities:
Changes in accounts payable and accrued expenses related to property and
equipment purchases
$
46
$
(454)
$
(2,489)
62
Veeva Systems Inc. | Form 10-K

VEEVA SYSTEMS INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Note 1. Summary of Business and Significant Accounting Policies
Description of Business
Veeva is the leading provider of industry cloud solutions for the global life sciences industry. Our offerings span
cloud software, data, analytics, professional services, and business consulting and are designed to meet the
unique needs of our customers and their most strategic business functions—from research and development
(R&D) through commercialization. Our solutions help life sciences companies develop and bring products to
market faster and more efficiently, market and sell more effectively, and maintain compliance with government
regulations. Our Commercial Solutions help life sciences companies achieve better, more intelligent engagement
with healthcare professionals and healthcare organizations across multiple communication channels, and plan
and execute more effective media and marketing campaigns. Our R&D Solutions for the clinical, quality,
regulatory, and safety functions help life sciences companies streamline their end-to-end product development
processes to increase operational efficiency and maintain regulatory compliance throughout the product life
cycle. We also bring the benefits of our content and data management solutions to a set of customers outside of
life sciences in the consumer product and chemical industries. Our fiscal year end is January 31.
Principles of Consolidation and Basis of Presentation
These consolidated financial statements have been prepared in accordance with generally accepted accounting
principles in the United States (GAAP) and applicable rules and regulations of the Securities and Exchange
Commission (SEC) regarding annual financial reporting and include the accounts of our wholly-owned
subsidiaries after elimination of intercompany accounts and transactions.
Use of Estimates
The preparation of consolidated financial statements in conformity with GAAP requires us to make estimates,
judgments and assumptions that affect the consolidated financial statements and the notes thereto. These
estimates are based on information available as of the date of the consolidated financial statements. On a regular
basis, management evaluates these estimates and assumptions. Items subject to such estimates and assumptions
include, but are not limited to:
•
the standalone selling price for each distinct performance obligation included in customer
contracts with multiple performance obligations;
•
the determination of the period of benefit for amortization of deferred costs;
•
the realizability of deferred income tax assets;
•
the fair value of our stock-based awards.
As future events cannot be determined with precision, actual results could differ significantly from those
estimates.
Segment Information
Operating segments are defined as components of an enterprise about which separate financial information is
evaluated regularly by the chief operating decision maker in deciding how to allocate resources and assessing
performance. We define the term ‘‘chief operating decision maker’’ to be our Chief Executive Officer. Our Chief
Executive Officer reviews the financial information presented on a consolidated basis for purposes of allocating
resources and evaluating our financial performance. Accordingly, we have determined that we operate in a
single operating and reportable segment. Since we operate in one operating segment, all required financial
segment information can be found in the consolidated financial statements.
Form 10-K
Veeva Systems Inc. | Form 10-K
63

Revenue Recognition
We derive our revenues primarily from subscription services and professional services. Subscription services
revenues consist of fees from customers accessing our cloud-based software solutions and fees for our data
solutions. Professional services and other revenues consist primarily of fees from implementation services,
configuration, data services, business consulting, training, and managed services related to our solutions.
Revenues are recognized when control of these services is transferred to our customers, in an amount that
reflects the consideration we expect to be entitled to in exchange for those services.
We determine revenue recognition through the following steps:
•
Identification of the contract, or contracts, with a customer;
•
Identification of the performance obligations in the contract;
•
Determination of the transaction price;
•
Allocation of the transaction price to the performance obligations in the contract; and
•
Recognition of revenue when, or as, we satisfy a performance obligation.
Subscription Services Revenues
Subscription services revenues are recognized ratably over the respective non-cancellable subscription term
because of the continuous transfer of control to the customer. Our subscription arrangements are considered
service contracts, and the customer does not have the right to take possession of the software.
Professional Services and Other Revenues
The majority of our professional services arrangements are billed on a time and materials basis and revenues are
recognized over time based on time incurred and contractually agreed upon rates. Certain professional services
revenues are billed on a fixed fee basis and revenues are typically recognized over time as the services are
delivered based on time incurred. Business consulting services, data services, and training revenues are
generally recognized as the services are performed.
Contracts with Multiple Performance Obligations
Some of our contracts with customers contain multiple performance obligations. For these contracts, we account
for individual performance obligations separately when they are distinct. The transaction price is allocated to the
separate performance obligations on a relative standalone selling price basis. We determine the standalone
selling prices based on our overall pricing objectives, taking into consideration market conditions and other
factors, including other groupings such as customer type and geography.
Deferred Costs
Deferred costs represents sales commissions associated with obtaining a contract with a customer. These costs
are deferred and then amortized over a period of benefit that we have determined to be three years. We
determined the period of benefit by taking into consideration the expected renewal period of our customer
contracts, our technology and other factors. Amortization expense is included in sales and marketing expenses in
the accompanying consolidated statements of comprehensive income.
Certain Risks and Concentrations of Credit Risk
Our revenues are derived from subscription services, professional services and other services delivered primarily
to the life sciences industry. We operate in markets that are highly competitive and rapidly changing. Significant
technological changes, shifting customer needs, the emergence of competitive products or services with new
capabilities, and other factors could negatively impact our future operating results.
64
Veeva Systems Inc. | Form 10-K

Our financial instruments that potentially subject us to concentration of credit risk consist primarily of cash and
cash equivalents, short-term investments, and trade accounts receivable. Our cash equivalents and short-term
investments are held by established financial institutions. We have established guidelines relative to credit
ratings, diversification, and maturities that seek to maintain safety and liquidity. Deposits in these financial
institutions may significantly exceed federally insured limits.
We do not require collateral from our customers and generally require payment within 30 days to 60 days of
billing.
The following customers individually exceeded 10% of total accounts receivable as of the dates shown:
January 31,
2024
2023
Customer 1
10.1%
11.4%
Customer 2
N/A
10.7%
No single customer represented over 10% of our total revenues for any of the years presented.
Cash Equivalents
We consider all highly liquid investments with an original maturity of three months or less when purchased to
be cash equivalents.
Short-term Investments
Our short-term investments are classified as available-for-sale and recorded at estimated fair value. Unrealized
gains and losses for available-for-sale securities are included in accumulated other comprehensive income, a
component of stockholders’ equity. We evaluate our investments to assess whether those with unrealized loss
positions are other than temporarily impaired. We consider impairments to be other than temporary if they are
related to deterioration in credit risk or if it is likely we will sell the securities before the recovery of their cost
basis. Realized gains and losses and declines in value judged to be other than temporary are determined based
on the specific identification method and are reported in other income, net, in the consolidated statements of
comprehensive income. Interest, amortization of premiums, and accretion of discount on all short-term
investments are also included as a component of other income, net, in the consolidated statements of
comprehensive income.
We may sell our short-term investments at any time, without significant penalty, for use in current operations or
for other purposes, even if they have not yet reached maturity. As a result, we classify our investments,
including securities with maturities beyond 12 months, as current assets in the accompanying consolidated
balance sheets.
Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are recorded at the invoiced amount, net of allowance for doubtful accounts.
Form 10-K
Veeva Systems Inc. | Form 10-K
65

Property and Equipment
Property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated on the
straight-line method over the estimated useful lives of the assets and commences once the asset is placed in
service or ready for its intended use. Land is not depreciated. The estimated useful lives by asset classification
are as follows:
Building
30 years
Building improvements
Remaining useful life of the building
Equipment and computers
3 years
Furniture and fixtures
5 years
Land improvements
10 years
Leasehold improvements
Shorter of remaining life of the lease term or estimated useful life
Leases
We have operating leases for corporate offices. Additionally, we are the sublessor for certain office space.
We recognize lease right-of-use assets and liabilities at the commencement date based on the present value of
lease payments over the lease term. We use an estimate of our discount rate based on the information available
at the lease commencement date in determining the present value of lease payments, unless the implicit rate is
readily determinable. The lease right-of-use assets also include any lease payments made and exclude lease
incentives such as tenant improvement allowances. Options to extend or terminate the lease are included in the
lease term when it is reasonably certain that we will exercise the extension or termination option.
Our operating leases typically include non-lease components such as common-area maintenance costs. We have
elected to exclude non-lease components from lease payments for the purpose of calculating lease right-of-use
assets and liabilities and these variable lease payments are expensed as incurred.
Leases with a term of one year or less are not recognized on our consolidated balance sheet; we recognize lease
expense for these leases on a straight-line basis over the lease term.
Internal-Use Software
We capitalize certain costs incurred for the development of computer software for internal use. We capitalize
these costs during the development of the software project, when it is determined that it is probable that the
project will be completed and the software will be used as intended. Costs related to preliminary project
activities, post-implementation activities, training, and maintenance are expensed as incurred. Internal-use
software is amortized on a straight-line basis over its estimated useful life of three years, and the amortization
expense is recorded as a component of cost of subscription services. Management evaluates the useful lives of
these assets on an annual basis and tests for impairment whenever events or changes in circumstances occur that
could impact the recoverability of these assets.
Goodwill and Intangible Assets
Goodwill is evaluated for impairment at least annually or more frequently if circumstances indicate that
goodwill may be impaired. A qualitative assessment is performed to determine whether it is more likely than not
that the fair value of its reporting unit is less than its carrying amount. If the reporting unit does not pass the
qualitative assessment, the carrying amount of the reporting unit, including goodwill, is compared to fair value
and goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. Any excess
of the carrying value of the goodwill above its fair value is recognized as an impairment loss.
66
Veeva Systems Inc. | Form 10-K

We have one reporting unit and evaluate goodwill for impairment at the entity level. We completed our annual
impairment test in our fourth quarter of the fiscal year ended January 31, 2024. There were no goodwill
impairment charges during any of the periods presented.
Intangible
assets
associated
with
purchased
intangibles,
consisting
of
existing
technology,
customer
relationships, trade names and trademarks, and data supplier and partner relationships are stated at cost less
accumulated amortization and are amortized on a straight-line basis over their estimated remaining economic
lives. Amortization expense related to existing technology and data supplier and partner relationships are
included in cost of subscription services. Amortization expense related to customer relationships and trade
names and trademarks are included in sales and marketing expense.
Long-Lived Assets
Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. If circumstances require a long-lived asset or asset group
be tested for possible impairment, we first compare undiscounted cash flows expected to be generated by that
asset or asset group to its carrying value. If the carrying value of the long-lived asset or asset group is not
recoverable on an undiscounted cash flow basis, an impairment is recognized to the extent that the carrying
value exceeds its fair value. There were no impairment charges recognized during any of the periods presented.
Business Combinations
The purchase price in a business combination is assigned to the estimated acquisition date fair values of the
tangible and intangible assets acquired and the liabilities assumed with the residual recorded as goodwill.
Critical estimates in valuing certain of the intangible assets include, but are not limited to, the net present value
of future expected cash flows, future revenue growth, margins, customer retention rates, technology life, royalty
rates, expected use of acquired assets, and discount rates.
Stock-based Compensation
We recognize compensation expense for all stock-based awards, including stock options and restricted stock
units (RSUs), based on the estimate of fair value of the award at the grant date. The fair value of each option
award is estimated on the grant date using either a Black-Scholes option-pricing model or a Monte Carlo
simulation, to the extent market conditions exist, and a single option award approach. These models require that
at the date of grant we determine the fair value of the underlying common stock, the expected term of the
award, the expected volatility of the price of our common stock, risk-free interest rates, and expected dividend
yield of our common stock. The fair value of each RSU award is measured based on the closing stock price of
our common stock on the date of grant. We account for forfeitures as they occur. The compensation expense is
recognized using a straight-line basis over the requisite service periods of the awards.
Cost of Revenues
Cost of subscription services revenues consists of expenses related to our computing infrastructure provided by
third parties, including Salesforce, Inc. and Amazon Web Services, personnel-related costs associated with
hosting our subscription services and providing support, including our data stewards, data acquisition costs, and
costs of delivering our data solutions, allocated overhead, amortization expense associated with capitalized
internal-use software, and amortization expense associated with purchased intangibles related to our subscription
services. Cost of subscription services revenues for Veeva CRM and certain of our multichannel customer
relationship management applications include fees paid to Salesforce, Inc. for our use of the Salesforce platform
and the associated hosting infrastructure and data center operations that are provided by Salesforce, Inc.
Cost of professional services and other revenues consists primarily of employee-related expenses associated
with providing these services, including salaries, benefits and stock-based compensation expense, the cost of
third-party subcontractors, travel costs, and allocated overhead.
Form 10-K
Veeva Systems Inc. | Form 10-K
67

Advertising Expenses
Advertising expenditures are expensed as incurred and were immaterial for each of the years presented.
Income Taxes
Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are
recognized for the future tax consequences attributable to differences between the financial statement carrying
amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit
carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to
taxable income in the years in which those temporary differences are expected to be recovered or settled. The
effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that
includes the enactment date.
We regularly assess the realizability of our deferred tax assets and establish a valuation allowance if it is more
likely than not that some or all of our deferred tax assets will not be realized. We evaluate and weigh all
available positive and negative evidence such as historic results, future reversals of existing deferred tax
liabilities, projected future taxable income, as well as prudent and feasible tax-planning strategies. Generally,
more weight is given to objectively verifiable evidence such as the cumulative income in recent years.
We establish liabilities or reduce assets for uncertain tax positions based on a two-step process. The first step is
to evaluate the tax position for recognition by determining whether the weight of available evidence indicates
that it is more likely than not that the position will be sustained upon an audit, including resolution of related
appeals or litigation processes, if any. The second step requires us to measure the tax benefit as the largest
amount that is more likely than not to be realized upon ultimate settlement. We recognize interest accrued and
penalties related to unrecognized tax benefits as a component of provision for income taxes.
Foreign Currency Exchange
Assets and liabilities of foreign subsidiaries that do not have U.S. dollars as their functional currency are
translated into U.S. dollars at the exchange rate on the balance sheet date. Revenues and expenses are translated
at the average exchange rate during the period. Equity transactions are translated using historical exchange rates.
The resulting translation adjustments are recorded as part of a separate component of the consolidated
statements of comprehensive income. Foreign currency transaction gains and losses are included in the
consolidated statements of comprehensive income for the period.
Indemnification
Our contracts generally include provisions for indemnifying customers against liabilities if our solutions infringe
a third party’s intellectual property rights, and we may also incur liabilities if we breach the security and/or
confidentiality obligations in our contracts. To date, we have not incurred any material costs, and we have not
accrued any liabilities in the accompanying consolidated financial statements as a result of these obligations.
Loss Contingencies
Liabilities for loss contingencies arising from claims, assessments, litigation, fines and penalties, and other
sources are recorded when it is probable that a liability has been incurred and the amount of the loss can be
reasonably estimated. Legal costs incurred in connection with loss contingencies are expensed as incurred.
Recently Adopted Accounting Pronouncements
Business Combinations
In October 2021, the FASB issued ASU 2021-08, Business Combinations (Topic 805): Accounting for Contract
Assets and Contract Liabilities from Contracts with Customers, which requires contract assets and contract
liabilities acquired in a business combination to be recognized and measured in accordance with Topic 606,
68
Veeva Systems Inc. | Form 10-K

Revenue from Contracts with Customers, as if the acquirer had originated the contracts. Under the previous
standard, such assets and liabilities were recognized by the acquirer at fair value on the acquisition date. We
adopted the new standard effective February 1, 2023 and there was no impact to our consolidated financial
statements for the fiscal year ended January 31, 2024.
Reference Rate Reform
In March 2020, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU)
No. 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial
Reporting, which provides accounting relief from the future impact of the cessation of the London Interbank Offered
Rate (LIBOR) by, among other things, providing optional expedients to treat contract modifications resulting from
such reference rate reform as a continuation of the existing contract and for hedging relationships to not be
de-designated as a result of such changes provided certain criteria are met. The guidance, along with the amendments
within ASU 2022-06, Reference Rate Reform (Topic 848): Deferral of the Sunset Date of Topic 848, that extended
the period of time preparers can utilize the reference rate reform relief guidance in Topic 848, became effective on
March 12, 2020, and the amendments apply prospectively through December 31, 2024. As of January 31, 2024, all of
our contracts that previously referenced LIBOR have transitioned to an alternative rate, which did not have a material
impact to our consolidated financial statements for the fiscal year ended January 31, 2024.
New Accounting Pronouncements Issued and Not yet Adopted
Improvements to Reportable Segment Disclosures
In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to
Reportable Segment Disclosures, which improves reportable segment disclosure requirements, primarily through
enhanced disclosures about significant segment expenses. This new standard is effective for our fiscal year
beginning on February 1, 2024 and interim periods beginning on February 1, 2025 on a retrospective basis. We
are currently evaluating this ASU to determine its impact on our disclosures.
Improvements to Income Tax Disclosures
In December 2023, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update
(ASU) 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires
disaggregation of rate reconciliation categories and income taxes paid by jurisdiction, among other amendments.
This new standard is effective for our fiscal year beginning on February 1, 2025 on a prospective basis and
retrospective application is permitted. We are currently evaluating this ASU to determine its impact on our
disclosures.
Form 10-K
Veeva Systems Inc. | Form 10-K
69

Note 2. Short-Term Investments
As of January 31, 2024, short-term investments consisted of the following (in thousands):
Amortized
cost
Gross
unrealized
gains
Gross
unrealized
losses
Estimated
fair
value
Available-for-sale securities:
Certificates of deposits
$
94,210
$
87
$
(14)
$
94,283
Asset-backed securities
605,852
2,916
(1,787)
606,981
Commercial paper
144,218
47
(20)
144,245
Corporate notes and bonds
1,581,382
8,835
(5,188)
1,585,029
Foreign government bonds
50,180
206
(180)
50,206
Municipal securities
79,404
301
(231)
79,474
U.S. agency obligations
49,372
232
(12)
49,592
U.S. treasury securities
717,015
1,268
(3,824)
714,459
Total available-for-sale securities
$
3,321,633
$
13,892
$
(11,256)
$
3,324,269
As of January 31, 2023, short-term investments consisted of the following (in thousands):
Amortized
cost
Gross
unrealized
gains
Gross
unrealized
losses
Estimated
fair
value
Available-for-sale securities:
Certificates of deposits
$
37,998
$
31
$
(66)
$
37,963
Asset-backed securities
448,081
585
(5,708)
442,958
Commercial paper
155,097
8
(580)
154,525
Corporate notes and bonds
1,224,195
1,649
(17,880)
1,207,964
Foreign government bonds
24,654
13
(516)
24,151
U.S. agency obligations
32,995
4
(594)
32,405
U.S. treasury securities
321,946
265
(6,014)
316,197
Total available-for-sale securities
$
2,244,966
$
2,555
$
(31,358)
$
2,216,163
The following table summarizes the estimated fair value of our short-term investments, designated as
available-for-sale and classified by the contractual maturity date of the securities as of the dates shown (in
thousands):
January 31,
2024
2023
Due in one year or less
$
919,871
$
849,673
Due in greater than one year
2,404,398
1,366,490
Total
$
3,324,269
$
2,216,163
70
Veeva Systems Inc. | Form 10-K

The following table shows the fair values of available-for-sale securities which were in an unrealized loss
position, aggregated by investment category, as of January 31, 2024 (in thousands):
12 months or less
Greater than 12 months
Fair
value
Gross
unrealized
losses
Fair
value
Gross
unrealized
losses
Certificates of deposits
$ 22,465
$
(14)
$
—
$
—
Asset-backed securities
120,543
(343)
105,419
(1,444)
Commercial paper
70,037
(20)
—
—
Corporate notes and bonds
394,823
(1,560)
280,092
(3,628)
Foreign government bonds
8,915
(19)
9,784
(161)
Municipal securities
31,418
(122)
13,686
(109)
U.S. agency obligations
1,795
(3)
4,991
(9)
U.S. treasury securities
280,946
(1,227)
204,274
(2,597)
The following table shows the fair values of available-for-sale securities which were in an unrealized loss
position, aggregated by investment category, as of January 31, 2023 (in thousands):
12 months or less
Greater than 12 months
Fair
value
Gross
unrealized
losses
Fair
value
Gross
unrealized
losses
Certificates of deposits
$ 15,934
$
(66)
$
—
$
—
Asset-backed securities
293,854
(3,219)
78,279
(2,489)
Commercial paper
144,741
(580)
—
—
Corporate notes and bonds
604,264
(6,801)
370,969
(11,079)
Foreign government bonds
11,284
(126)
11,827
(390)
U.S. agency obligations
4,941
(61)
24,461
(533)
U.S. treasury securities
210,246
(3,661)
63,422
(2,353)
We have not recorded an allowance for credit losses as of January 31, 2024 and 2023, as we believe any such
losses would be immaterial based on the high credit quality of our investments, and it is more likely than not
that we will hold these securities until maturity or a recovery of the cost basis.
Note 3. Deferred Costs
Deferred costs, which consist of deferred sales commissions, were $24 million and $32 million as of
January 31, 2024 and January 31, 2023, respectively. Amortization expense for the deferred costs included in
sales and marketing expenses in the consolidated statements of comprehensive income, was $18 million,
$22 million, and $26 million for the fiscal years ended January 31, 2024, 2023, and 2022, respectively. There
have been no impairment losses recorded in relation to the costs capitalized for any period presented.
Form 10-K
Veeva Systems Inc. | Form 10-K
71

Note 4. Property and Equipment, Net
Property and equipment, net consists of the following as of the dates shown (in thousands):
January 31,
2024
2023
Land
$
3,040
$
3,040
Building
20,984
20,984
Land improvements and building improvements
22,392
22,392
Equipment and computers
2,551
2,233
Furniture and fixtures
15,498
13,995
Leasehold improvements
30,793
18,986
Construction in progress
31
302
95,289
81,932
Less accumulated depreciation
(36,757)
(32,115)
Total property and equipment, net
$
58,532
$
49,817
Total depreciation expense was $6 million, $6 million, and $7 million for the fiscal years ended January 31,
2024, 2023, and 2022, respectively. Land is not depreciated.
Note 5. Goodwill and Intangible Assets
Goodwill was $440 million as of both January 31, 2024 and January 31, 2023.
The following schedule presents the details of intangible assets as of January 31, 2024 (dollar amounts in
thousands):
January 31, 2024
Gross
carrying
amount
Accumulated
amortization
Net
Remaining
useful life
(in years)
Existing technology
$
28,580
$
(20,646)
$
7,934
2.0
Customer relationships
113,157
(61,755)
51,402
5.3
Trade name and trademarks
13,900
(11,925)
1,975
0.8
Other intangibles
21,405
(19,699)
1,706
2.2
Total intangible assets
$
177,042
$
(114,025)
$
63,017
The following schedule presents the details of intangible assets as of January 31, 2023 (dollar amounts in
thousands):
January 31, 2023
Gross
carrying
amount
Accumulated
amortization
Net
Remaining
useful life
(in years)
Existing technology
$
28,580
$
(16,418)
$
12,162
2.9
Customer relationships
113,157
(50,293)
62,864
6.1
Trade name and trademarks
13,900
(9,285)
4,615
1.8
Other intangibles
21,405
(18,570)
2,835
3.0
Total intangible assets
$
177,042
$
(94,566)
$
82,476
Amortization expense associated with intangible assets was $19 million for all the fiscal years ended January 31,
2024, 2023, and 2022.
72
Veeva Systems Inc. | Form 10-K

As of January 31, 2024, the estimated amortization expense for intangible assets, for the next five years and
thereafter is as follows (in thousands):
Fiscal 2025
$
18,557
Fiscal 2026
14,147
Fiscal 2027
8,922
Fiscal 2028
7,778
Fiscal 2029
7,782
Thereafter
5,831
Total
$
63,017
Note 6. Accrued Expenses
Accrued expenses consisted of the following as of the dates shown (in thousands):
January 31,
2024
2023
Accrued commissions
$
9,848
$
11,240
Accrued bonus
3,481
3,484
Accrued vacation(1)
7,375
6,653
Payroll tax payable
13,829
16,229
Accrued other compensation and benefits
8,900
6,676
Total accrued compensation and benefits
$
43,433
$
44,282
Accrued fees payable to Salesforce, Inc.
$
6,562
$
6,653
Taxes payable
7,632
9,197
Accrued third-party professional services subcontractors’ fees
1,298
2,597
Other accrued expenses
17,488
16,859
Total accrued expenses and other current liabilities
$
32,980
$
35,306
(1) Represents accrued vacation primarily for international employees. Vacation does not accrue for most U.S. employees.
Note 7. Fair Value Measurements
The carrying amounts of accounts receivable and other current assets, accounts payable, and accrued liabilities
approximate their fair value due to their short-term nature.
Financial assets and liabilities recorded at fair value in the consolidated financial statements are categorized
based upon the level of judgment associated with the inputs used to measure their fair value. Hierarchical levels,
which are directly related to the amount of subjectivity associated with the inputs to the valuation of these assets
or liabilities are as follows:
Level 1—Observable inputs, such as quoted prices in active markets for identical assets or liabilities.
Level 2—Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities,
quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by
observable market data for substantially the full term of the assets or liabilities.
Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to
the fair value of the assets or liabilities.
Form 10-K
Veeva Systems Inc. | Form 10-K
73

Financial assets and liabilities measured at fair value are classified in their entirety based on the lowest level of
input that is significant to the fair value measurement. Our assessment of the significance of a particular input to
the fair value measurement requires management to make judgments and considers factors specific to the asset
or liability.
The following table presents the fair value hierarchy for financial assets and liabilities measured at fair value on
a recurring basis as of January 31, 2024 (in thousands):
Level 1
Level 2
Total
Assets
Cash equivalents:
Money market funds
$
73,197
$
—
$
73,197
U.S. Treasury securities
—
9,969
9,969
Short-term investments:
Certificates of deposits
—
94,283
94,283
Asset-backed securities
—
606,981
606,981
Commercial paper
—
144,245
144,245
Corporate notes and bonds
—
1,585,029
1,585,029
Foreign government bonds
—
50,206
50,206
Municipal securities
—
79,474
79,474
U.S. agency obligations
—
49,592
49,592
U.S. Treasury securities
—
714,459
714,459
Foreign currency derivative contracts
—
616
616
Total financial assets
$
73,197
$
3,334,854
$
3,408,051
Liabilities
Foreign currency derivative contracts
$
—
$
(232)
$
(232)
Total financial liabilities
$
—
$
(232)
$
(232)
The following table presents the fair value hierarchy for financial assets measured at fair value on a recurring
basis as of January 31, 2023 (in thousands):
Level 1
Level 2
Total
Assets
Cash equivalents:
Money market funds
$
180,895
$
—
$
180,895
U.S. Treasury securities
—
22,929
22,929
Corporate notes and bonds
—
6,691
6,691
Short-term investments:
Certificates of deposits
—
37,963
37,963
Asset-backed securities
—
442,958
442,958
Commercial paper
—
154,525
154,525
Corporate notes and bonds
—
1,207,964
1,207,964
Foreign government bonds
—
24,151
24,151
U.S. agency obligations
—
32,405
32,405
U.S. Treasury securities
—
316,197
316,197
Foreign currency derivative contracts
—
251
251
Total financial assets
$
180,895
$
2,246,034
$
2,426,929
74
Veeva Systems Inc. | Form 10-K

We determine the fair value of our security holdings based on pricing from our service providers and market
prices from industry-standard independent data providers. The valuation techniques used to measure the fair
value of financial instruments having Level 2 inputs were derived from non-binding consensus prices that are
corroborated by observable market data or quoted market prices for similar instruments. Such market prices may
be quoted prices in active markets for identical assets (Level 1 inputs) or pricing determined using inputs other
than quoted prices that are observable either directly or indirectly (Level 2 inputs).
Balance Sheet Hedges
We enter into foreign currency forward contracts in order to hedge our foreign currency exposure. These
forward contracts are not designated as hedging instruments under applicable accounting guidance, and
therefore, we account for them at fair value with changes in the fair value recorded as a component of other
income, net in our consolidated statements of comprehensive income. Cash flows from such forward contracts
are classified as operating activities. The realized foreign currency gains were not material for the fiscal years
ended January 31, 2024, 2023, and 2022.
The fair value of our outstanding derivative instruments is summarized below (in thousands):
January 31,
2024
2023
Notional amount of foreign currency derivative contracts
$
201,407
$
137,998
Fair value of foreign currency derivative contracts
$
201,024
$
137,860
Note 8. Income Taxes
The components of income before income taxes by U.S. and foreign jurisdictions were as follows for the
periods shown (in thousands):
Fiscal year ended January 31,
2024
2023
2022
United States
$
546,837
$
482,885
$
487,962
Foreign
41,186
26,211
24,349
Total
$
588,023
$
509,096
$
512,311
The majority of our revenues from international sales are invoiced from and collected by our U.S. entity and
recognized as a component of income before taxes in the United States as opposed to a foreign jurisdiction.
Provision for income taxes consisted of the following for the periods shown (in thousands):
Fiscal year ended January 31,
2024
2023
2022
Current provision:
Federal
$
126,174
$
110,610
$
53,426
State
29,361
29,775
12,580
Foreign
12,157
8,507
7,837
Total current provision
167,692
148,892
73,843
Deferred (benefit) provision:
Federal
(87,651)
(98,923)
1,870
State
(15,739)
(20,755)
945
Foreign
(1,984)
(7,824)
8,264
Total deferred (benefit) provision
(105,374)
(127,502)
11,079
Provision for income taxes
$
62,318
$
21,390
$
84,921
Form 10-K
Veeva Systems Inc. | Form 10-K
75

Provision for income taxes differed from the amount computed by applying the federal statutory income tax rate
of 21% for each of the fiscal years ended January 31, 2024, 2023, and 2022 to income before income taxes as a
result of the following for the periods shown (in thousands):
Fiscal year ended January 31,
2024
2023
2022
Expected provision at statutory tax rate
$
123,485
$
106,910
$
107,585
State taxes, net of federal benefit
12,056
7,318
11,035
Tax credits
(36,333)
(33,463)
(25,968)
Stock-based compensation
(32,054)
(52,304)
(29,715)
Valuation allowance
13,572
5,654
19,402
Foreign derived intangible income deduction (FDII)
(15,489)
(15,811)
(3,406)
Release of income tax reserves(1)
(9,201)
(293)
(440)
Other(1)
6,282
3,379
6,428
Provision for income taxes
$
62,318
$
21,390
$
84,921
(1)
Prior period balances were adjusted to conform with current period presentation.
The tax effects of temporary differences that give rise to significant portions of our deferred tax assets and
liabilities related to the following (in thousands):
January 31,
2024
2023
Deferred tax assets:
Accruals and reserves
$
9,488
$
13,137
Capitalized expenditures
228,845
123,746
Stock-based compensation
49,710
32,536
Net operating loss carryforward
6,469
12,245
Tax credit carryforward
65,307
43,732
Lease liabilities
13,967
15,724
Other
2,403
7,890
Gross deferred tax assets
376,189
249,010
Valuation allowance
(79,056)
(51,685)
Total deferred tax assets
297,133
197,325
Deferred tax liabilities:
Intangible assets
(27,019)
(28,799)
Lease right-of-use assets
(11,410)
(14,192)
Deferred costs
(6,242)
(12,949)
Other
(21,051)
(6,180)
Total deferred tax liabilities
(65,722)
(62,120)
Net deferred tax assets
$
231,411
$
135,205
In assessing the realizability of deferred tax assets, management considers whether it is more likely than not that
some portion or all of the deferred tax assets will not be realized. The valuation allowance at the end of
January 31, 2024 was primarily related to certain foreign and U.S. state deferred tax assets.
76
Veeva Systems Inc. | Form 10-K

As of January 31, 2024, the net operating loss carryforwards for state and foreign income tax purposes were
approximately $25 million and $18 million, respectively, and will begin to expire in 2031 and 2026,
respectively. As of January 31, 2024, we had $3 million of federal and state capital loss carryforwards available
to offset future capital gains. The federal and state capital losses begin to expire in 2029.
As of January 31, 2024, we had $78 million of California research and development tax credits available to
offset future taxes which do not expire.
We evaluate tax positions for recognition using a more likely than not recognition threshold, and those tax
positions eligible for recognition are measured as the largest amount of tax benefit that is greater than 50%
likely of being realized upon the effective settlement with a taxing authority that has full knowledge of all
relevant information. We classify unrecognized tax benefits that are not expected to result in payment or receipt
of cash within one year as ‘‘other non-current liabilities’’ in the consolidated balance sheets. As of January 31,
2024, the total amount of gross unrecognized tax benefits was $40 million, of which $26 million, if recognized,
would favorably impact our effective tax rate. The aggregate changes in our total gross amount of unrecognized
tax benefits are summarized as follows for the periods shown (in thousands):
Fiscal year ended January 31,
2024
2023
2022
Beginning balance
$
30,713
$
25,241
$
18,628
Increases related to tax positions taken during the prior period
7,385
971
3,218
Increases related to tax positions taken during the current period
10,131
4,934
4,122
Decreases related to tax positions taken during the prior period
(17)
(137)
—
Audit settlements
—
—
(195)
Lapse of statute of limitations
(8,475)
(296)
(532)
Ending balance
$
39,737
$
30,713
$
25,241
Our policy is to classify interest and penalties associated with unrecognized tax benefits as a component of the
provision for income taxes. Accrued interest and penalties included in our liability related to unrecognized tax
benefits were $2 million, $3 million, and $2 million as of January 31, 2024, 2023, and 2022, respectively.
We file tax returns in the United States for federal, California, and other states. Fiscal years ended January 31,
2021 and forward remain open to examination for federal income tax, and fiscal years ended January 31, 2018
and forward remain open to examination for California and other states. We file tax returns in multiple foreign
jurisdictions. The fiscal years ended January 31, 2019 and forward remain open to examination in these foreign
jurisdictions.
Note 9. Deferred Revenue, Performance Obligations, and Unbilled Accounts Receivable
Of the beginning deferred revenue balance for the respective periods, we recognized $833 million, $708 million,
and $605 million of subscription services revenue during the fiscal years ended January 31, 2024, 2023, and
2022, respectively. Professional services revenue recognized in the same periods from the deferred revenue
balances at the beginning of the respective periods was immaterial.
Transaction Price Allocated to the Remaining Performance Obligations
Transaction price allocated to the remaining performance obligations represents contracted revenue that has not yet
been recognized, which includes deferred revenue and non-cancellable amounts that will be invoiced and recognized
in future periods. Since February 1, 2023, our master subscription agreements that govern multi-year orders generally
include a termination for convenience (TFC) right for our customers resulting in the non-cancellable contractual term
of most of our subscription services contracts to be one year or less. Based on this change, as of January 31, 2024, we
have elected to apply the exemption to not disclose the transaction price allocated to remaining performance
obligations for all subscription services contracts with a contract term of one year or less, consistent with our election
Form 10-K
Veeva Systems Inc. | Form 10-K
77

to not disclose the transaction price allocated to remaining performance obligations related to professional services
contracts. As of January 31, 2024, the amount of the transaction price allocated to remaining performance obligations
for non-cancellable subscription services contracts greater than one year was not significant with the substantial
majority of such allocated transaction price included in deferred revenue and expected to be recognized over the next
12 months.
Unbilled Accounts Receivable
As of January 31, 2024 unbilled accounts receivable consists of (i) a receivable of $32 million primarily for the
revenue recognized for professional services performed but not yet billed and (ii) a contract asset of $4 million
primarily related to professional services performed but for which we are not contractually able to invoice until a
future period.
As of January 31, 2023, unbilled accounts receivable consists of (i) a receivable of $32 million primarily for the
revenue recognized for professional services performed but not yet billed and (ii) a contract asset of $50 million
primarily for revenue recognized from non-cancellable, multi-year orders in which fees increase annually but for
which we are not contractually able to invoice until a future period.
Note 10. Leases
We have operating leases for our corporate offices. Our leases have various expiration dates through 2034, some
of which include options to extend the leases for up to seven years. Additionally, we are the sublessor for certain
office space. Our sublease income for the fiscal years ended January 31, 2024, 2023, and 2022 was immaterial.
For the fiscal years ended January 31, 2024, 2023, and 2022, our operating lease expense was $16 million,
$16 million, and $14 million, respectively.
Supplemental cash flow information related to leases was as follows (in thousands):
Fiscal year ended January 31,
2024
2023
Cash paid for operating lease liabilities
$
10,291
$
12,908
Operating lease right-of-use assets obtained in exchange for new operating lease liabilities
$
3,700
$
14,488
Supplemental balance sheet information related to operating leases was as follows (in thousands, except lease
term and discount rate):
January 31,
2024
2023
Weighted Average Remaining Lease Term
6.6 years
6.7 years
Weighted Average Discount Rate
4.4%
4.2%
78
Veeva Systems Inc. | Form 10-K

As of January 31, 2024, remaining maturities of operating lease liabilities are as follows (in thousands):
Fiscal 2025
$
10,213
Fiscal 2026
10,710
Fiscal 2027
9,798
Fiscal 2028
9,116
Fiscal 2029
6,553
Thereafter
19,348
Total operating lease payments
65,738
Less imputed interest
9,963
Total operating lease liabilities
$
55,775
Note 11. Stockholders’ Equity
Automatic Conversion
On October 15, 2023, all of our outstanding shares of Class B common stock automatically converted into the
same number of shares of Class A common stock pursuant to the terms of our then effective Amended and
Restated Certificate of Incorporation. No additional shares of Class B common stock have been or will be
issued following the conversion.
On October 16, 2023, we filed a certificate with the Secretary of State of the State of Delaware effecting the
retirement and cancellation of our Class B common stock. This certificate of retirement had the additional effect
of eliminating the authorized Class B shares, thereby reducing our total number of authorized shares of capital
stock from 1,000,000,000 to 810,000,000. Of these shares, 800,000,000 are authorized Class A common stock
and 10,000,000 are authorized preferred stock. On October 16, 2023, we also filed an Amended and Restated
Certificate of Incorporation to reflect the conversion and remove references to Class B common stock.
Accordingly, we refer to our Class A common stock as common stock. Holders of common stock are entitled to
one vote per share on all matters submitted to a vote of stockholders.
Common Stock
As of January 31, 2024, we had 161,260,172 shares of common stock outstanding.
As of January 31, 2023, we had 143,693,009 shares of Class A common stock and 14,551,598 shares of Class B
common stock outstanding.
Employee Equity Plans
Beginning in the fiscal quarter ended April 30, 2019, we implemented an equity compensation program
applicable to the vast majority of our employees but not applicable to our Chief Executive Officer (CEO). Prior
to the adoption of the new equity compensation program, at the time of hire, our employees received a grant of
RSUs that vested quarterly over 4 years and received additional equity from time to time thereafter. Under the
new equity compensation program, the vast majority of our employees are granted both RSUs, which typically
vest over a one-year period, and stock options, which typically vest over a four-year period.
2012 Equity Incentive Plan
Our board of directors adopted our 2012 Equity Incentive Plan (2012 EIP) in November 2012, and our
stockholders approved it in December 2012. An amendment and restatement of the 2012 EIP was approved by
our board of directors in March 2013, and our stockholders approved it in March 2013. The 2012 EIP became
effective on adoption and replaced our 2007 Plan. No further awards have been made under our 2012 EIP since
the adoption of the 2013 Equity Incentive Plan.
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Veeva Systems Inc. | Form 10-K
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2013 Equity Incentive Plan
Our board of directors adopted our 2013 Equity Incentive Plan in August 2013, and our stockholders approved
it in September 2013. The 2013 Equity Incentive Plan became effective immediately on adoption although no
awards were made under it until the date of our IPO on October 15, 2013, at which time our 2013 Equity
Incentive Plan replaced our 2012 EIP. Our board of directors approved the amended and restated 2013 Equity
Incentive Plan (as amended and restated, 2013 EIP) in March 2022, and our stockholders approved it in
June 2022, at which time the amended and restated 2013 EIP took effect.
As of January 31, 2024, the number of shares of our common stock available for issuance under the 2013 EIP
was 45,510,340. The number of shares available for issuance under the 2013 EIP automatically increases on the
first business day of each of our fiscal years, commencing in 2014, by a number equal to the least of (a)
13.75 million shares, (b) 5% of the shares of our common stock outstanding on the last business day of the prior
fiscal year, or (c) the number of shares determined by our board of directors. During our fiscal year ended
January 31, 2024, our board of directors determined to add 7,912,230 shares of common stock to the 2013 EIP.
2013 Employee Stock Purchase Plan
Our Employee Stock Purchase Plan (ESPP) was adopted by our board of directors in August 2013 and our
stockholders approved it in September 2013. The ESPP became effective as of our IPO registration statement on
Form S-1, on October 15, 2013. Our ESPP is intended to qualify under Section 423 of the Internal Revenue
Code of 1986, as amended (Code). The ESPP was approved with a reserve of 4 million shares of common stock
for future issuance under various terms provided for in the ESPP. As of January 31, 2024, the number of shares
available for issuance under our ESPP was 4,897,856. The number of shares available for issuance under the
ESPP automatically increases on the first business day of each of our fiscal years, commencing in 2014, by a
number equal to the least of (a) 2.2 million shares, (b) 1% of the shares of our common stock outstanding on the
last business day of the prior fiscal year or (c) the number of shares determined by our board of directors.
During our fiscal year ended January 31, 2024, our board of directors determined no additional shares were to
be made available for issuance under the ESPP.
During active offering periods, our ESPP permits eligible employees to acquire shares of our common stock at
85% of the lower of the fair market value of our common stock on the first day of the applicable offering period
or the fair market value of our common stock on the purchase date. Participants may purchase shares of
common stock through payroll deductions of up to 15% of their eligible compensation, subject to any plan
limitations. The initial offering period for our ESPP commenced on the date of our initial public offering and
ended on June 15, 2014. We have not had any open offering periods subsequent to the initial offering period.
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Veeva Systems Inc. | Form 10-K

Stock Option Activity
The 2012 EIP provided, and the 2013 EIP provides, for the issuance of incentive and nonstatutory options to
employees, consultants and non-employee directors. Options issued under the 2012 EIP and 2013 EIP generally
are exercisable for periods not to exceed 10 years and generally vest over four years, with certain options
vesting over five to seven years. A summary of stock option activity for the fiscal year ended January 31, 2024
is as follows:
Number
of shares
Weighted
average
exercise
price
Weighted
average
remaining
contractual
term (in years)
Aggregate
intrinsic
value
(in millions)
Options outstanding at January 31, 2023
11,503,409
$
128.62
5.9
$705
Options granted
2,511,610
180.59
Options exercised
(2,277,533)
27.52
Options forfeited/cancelled
(589,676)
200.03
Options outstanding at January 31, 2024
11,147,810
$
157.20
6.7
$626
Options vested and exercisable at January 31, 2024
4,962,412
$
123.63
5.1
$449
Options vested and exercisable at January 31, 2024 and
expected to vest thereafter
11,147,810
$
157.20
6.7
$626
The options granted during the fiscal year ended January 31, 2024 were predominantly made in connection with
our annual performance review cycle. The weighted average grant-date fair value of options granted was
$81.17, $88.25, and $108.42 for the fiscal years ended January 31, 2024, 2023, and 2022, respectively.
As of January 31, 2024, there was $343 million in unrecognized compensation cost related to unvested stock
options granted under the 2012 Equity Incentive Plan and 2013 Equity Incentive Plan. This cost is expected to
be recognized over a weighted average period of 2.2 years.
As of January 31, 2024, we had authorized and unissued shares of common stock sufficient to satisfy exercises
of stock options.
Our closing stock price as reported on the New York Stock Exchange as of January 31, 2024, the last trading
day of fiscal year 2024 was $207.41. The total intrinsic value of options exercised was approximately
$353 million for the fiscal year ended January 31, 2024.
Stock Option Valuation Assumptions
The following table presents the weighted-average assumptions used to estimate the grant date fair value of
options granted during the periods presented:
Fiscal year ended January 31,
2024
2023
2022
Volatility
39%-41%
37%-40%
37%-39%
Expected term (in years)
6.25-7.00
6.00-7.00
6.25
Risk-free interest rate
3.34%-4.73%
1.90%-4.20%
0.70%-1.60%
Dividend yield
—%
—%
—%
Form 10-K
Veeva Systems Inc. | Form 10-K
81

Restricted Stock Units
The 2013 EIP provides for the issuance of RSUs to employees. RSUs issued under the 2013 EIP generally vest
over a period of one to four years, with certain RSUs vesting over five years. A summary of RSU activity for
the fiscal year ended January 31, 2024 is as follows:
Unreleased
restricted
stock units
Weighted
average grant
date fair value
Balance at January 31, 2023
1,103,679
$
194.36
RSUs granted
1,181,528
180.78
RSUs vested
(1,150,059)
182.95
RSUs forfeited / cancelled
(123,417)
183.81
Balance at January 31, 2024
1,011,731
192.77
As of January 31, 2024, there was a total of $122 million in unrecognized compensation cost related to unvested
RSUs. This cost is expected to be recognized over a weighted-average period of approximately 1.6 years. The
total intrinsic value of RSUs vested was $223 million for the fiscal year ended January 31, 2024.
Note 12. Other Income
Other income, net, consisted of the following (in thousands):
Fiscal year ended January 31,
2024
2023
2022
Foreign currency gain (loss)
$
124
$
591
$
(714)
Accretion (amortization) on investments
24,817
2,982
(7,201)
Interest income, net
133,748
45,860
14,730
Miscellaneous income
—
572
—
Other income, net
$
158,689
$
50,005
$
6,815
Note 13. Net Income per Share
Basic net income per share is computed by dividing net income by the weighted-average number of shares of
common stock outstanding during the period.
Diluted net income per share is computed by dividing net income by the weighted-average shares outstanding,
including potentially dilutive shares of common equivalents outstanding during the period. The dilutive effect of
potential shares of common stock are determined using the treasury stock method.
On October 15, 2023, all of our outstanding shares of Class B common stock automatically converted into the
same number of shares of Class A common stock pursuant to the terms of our then effective Amended and
Restated Certificate of Incorporation. See note 11 Stockholders’ Equity for additional details related to the
conversion of Class B common stock. Because shares of Class B common stock were outstanding for a portion
of the fiscal year ended January 31, 2024, we have disclosed earnings per share for Class A and Class B
common stock for the fiscal year January 31, 2024. For the fiscal year ended January 31, 2024, 2023, and 2022
the computation of fully diluted net income per share of Class A common stock assumes the conversion from
Class B common stock, while the fully diluted net income per share of Class B common stock does not assume
the conversion of those shares.
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The numerators and denominators of the basic and diluted net income per share computations for our common
stock are calculated as follows (in thousands, except per share data):
Fiscal year ended January 31,
2024
2023
2022
Class A
Class B(1)
Class A
Class B
Class A
Class B
Basic
Numerator
Net income, basic
$
491,747
$
33,958
$
441,425
$
46,281
$
386,180
$
41,210
Denominator
Weighted average shares used in computing
net income per share, basic
150,162
10,370
140,640
14,745
138,474
14,777
Net income per share, basic
$
3.27
$
3.27
$
3.14
$
3.14
$
2.79
$
2.79
Diluted
Numerator
Net income, basic
$
491,747
$
33,958
$
441,425
$
46,281
$
386,180
$
41,210
Reallocation as a result of conversion of
Class B to Class A common stock:
Net income, basic
33,958
—
46,281
—
41,210
—
Reallocation of net income to Class B
common stock
—
8,887
—
19,163
—
21,480
Net income, diluted
$
525,705
$
42,845
$
487,706
$
65,444
$
427,390
$
62,690
Denominator
Number of shares used for basic net income
per share computation
150,162
10,370
140,640
14,745
138,474
14,777
Conversion of Class B to Class A
common stock
10,370
—
14,745
—
14,777
—
Effect of potentially dilutive common
shares
2,954
2,954
7,052
7,052
9,026
9,026
Weighted average shares used in computing
net income per share, diluted
163,486
13,324
162,437
21,797
162,277
23,803
Net income per share, diluted
$
3.22
$
3.22
$
3.00
$
3.00
$
2.63
$
2.63
(1)
Net income per share attributable to Class B common stock was determined for the relevant periods through October 15, 2023. See
note 11 Stockholders’ Equity.
Potential common share equivalents excluded where the inclusion would be anti-dilutive are as follows:
Fiscal year ended January 31,
2024
2023
2022
Options and awards
6,083,281
3,945,110
958,476
Note 14. Commitments and Contingencies
Litigation
IQVIA Litigation Matters
Veeva OpenData and Veeva Network Action.
On January 10, 2017, IQVIA Inc. (formerly Quintiles IMS Incorporated) and IMS Software Services, Ltd.
(collectively, IQVIA) filed a complaint against us in the U.S. District Court for the District of New Jersey
(IQVIA Inc. v. Veeva Systems Inc. (No. 2:17-cv-00177)). In the complaint, IQVIA alleges that we used
Form 10-K
Veeva Systems Inc. | Form 10-K
83

unauthorized access to proprietary IQVIA data to improve our software and data products and that our software
is designed to steal IQVIA trade secrets. IQVIA further alleges that we have intentionally gained unauthorized
access to IQVIA proprietary information to gain an unfair advantage in marketing our products and that we have
made false statements concerning IQVIA’s conduct and our data security capabilities. IQVIA asserts claims
under both federal and state misappropriation of trade secret laws, federal false advertising law, and common
law claims for unjust enrichment, tortious interference, and unfair trade practices. The complaint seeks
declaratory and injunctive relief and unspecified monetary damages.
On March 13, 2017, we filed our answer denying IQVIA’s claims and filed counterclaims. Our counterclaims allege
that IQVIA, as the dominant provider of data for life sciences companies, has abused monopoly power to exclude
Veeva OpenData and Veeva Network from their respective markets. The counterclaims allege that IQVIA has
engaged in various tactics to prevent customers from using our applications and has deliberately raised costs and
increased the difficulty of attempting to switch from IQVIA data to our data products. As amended, our counterclaims
assert federal and state antitrust claims, as well as claims under California’s Unfair Practices Act and common law
claims for intentional interference with contractual relations, intentional interference with prospective economic
advantage, and negligent misrepresentation. The counterclaims seek injunctive relief, monetary damages exceeding
$200 million, and attorneys’ fees. On October 3, 2018, the court denied IQVIA’s motion to dismiss our antitrust
claims.
On February 18, 2020, IQVIA filed a motion for sanctions against Veeva, seeking default judgment and
dismissal and, in the alternative, an adverse inference at trial related to discovery disputes. On May 7, 2021, the
special master appointed to oversee litigation discovery ruled against IQVIA’s request for default judgment and
dismissal and ruled in IQVIA’s favor with respect to certain other matters, including recommending to the trial
judge that a permissive adverse inference instruction be issued to the jury with respect to certain documents that
were not preserved by Veeva. Should the trial judge accept the recommendation, the jury would be permitted,
but not required, to infer that certain evidence not preserved by Veeva would have been unfavorable to Veeva, if
the jury first concludes that Veeva controlled the evidence, that the evidence was relevant, and that Veeva should
have preserved the evidence. The jury is also likely to be instructed that it may also consider whether the
non-preserved evidence was duplicative of other evidence produced by Veeva and whether Veeva’s conduct was
reasonable in light of all circumstances. Veeva was also ordered to pay IQVIA’s fees and expenses incurred in
connection with portions of its sanctions motion. On June 4, 2021, we appealed the special master’s ruling and
IQVIA’s fee award to the federal district court judge.
Fact discovery is largely complete and expert discovery was completed in October 2023. While it is not possible
at this time to predict with any degree of certainty the ultimate outcome of this lawsuit, and we are unable to
make a meaningful estimate of the amount or range of gain or loss, if any, that could result from it, we believe
that we have substantial defenses against IQVIA’s claims, which we intend to vigorously contest, and that our
counterclaims warrant injunctive relief and monetary damages for Veeva.
Veeva Nitro Action.
On July 17, 2019, IQVIA filed a lawsuit in the U.S. District Court for the District of New Jersey (IQVIA Inc. v.
Veeva Systems Inc. (No. 2:19-cv-15517)) (IQVIA Declaratory Action) seeking a declaratory judgment that
IQVIA is not liable to Veeva for disallowing use of IQVIA’s data products in Veeva Nitro or any later-
introduced Veeva software products. The IQVIA Declaratory Action does not seek any monetary relief.
On July 18, 2019, we filed a lawsuit against IQVIA in the U.S. District Court for the Northern District of
California (Veeva Systems Inc. v. IQVIA Inc. (No. 3:19-cv-04137)) (Veeva Nitro Action), alleging that IQVIA
engaged in anticompetitive conduct as to Veeva Nitro. Our complaint asserts federal and state antitrust claims,
as well as claims under California’s Unfair Competition Law and common law claims for intentional
interference with contractual relations and intentional interference with prospective economic advantage. The
complaint seeks injunctive relief and monetary damages. IQVIA filed its answer and affirmative defenses on
September 5, 2019.
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Veeva Systems Inc. | Form 10-K

On September 26, 2019, the Northern District of California transferred the Veeva Nitro Action to the District of
New Jersey (Veeva Systems Inc. v. IQVIA Inc. (No. 2:19-cv-18558)).
On March 24, 2020, we amended our complaint in the Veeva Nitro Action to include allegations of IQVIA’s
anticompetitive conduct as to additional Veeva software applications, such as Veeva Andi, Veeva Align, and
Veeva Vault MedComms; additional examples of IQVIA’s monopolistic behavior against Veeva Nitro; IQVIA’s
unlawful access of Veeva’s proprietary software products; and a request for declaratory relief. IQVIA answered
the amended complaint on May 22, 2020.
On August 21, 2020, the District of New Jersey consolidated the Veeva Nitro Action and IQVIA Declaratory
Action. Fact discovery is largely complete and expert discovery was completed in October 2023.
While it is not possible at this time to predict with any degree of certainty the ultimate outcome of this action,
we believe that our claims warrant injunctive and declaratory relief and monetary damages for Veeva.
Fee Arrangements Related to the IQVIA Litigation Matters. We have entered into partial contingency fee
arrangements with certain law firms representing us in the IQVIA litigations. Pursuant to those arrangements, such
law firms are entitled to an agreed portion of any damages we recover from IQVIA or may be entitled to payment of
success fees from us based on the achievement of certain outcomes. We are unable to make an estimate of any
liability we may have in connection with this arrangement and accordingly have not accrued any related liability at
this time.
The federal district court judge presiding over all of the IQVIA Litigation Matters described above has set a trial
date of February 10, 2025. However, the parties have been asked to brief whether certain claims should be
bifurcated for the purposes of trial and whether all cases should be consolidated. The parties have completed
briefing, but the court has not yet ruled.
Medidata Litigation Matter
On January 26, 2017, Medidata Solutions, Inc. filed a complaint in the U.S. District Court for the Southern
District of New York (Medidata Solutions, Inc. v. Veeva Systems Inc. et al. (No. 1:17-cv-00589)) against us and
five individual Veeva employees who previously worked for Medidata (Individual Employees). The complaint
alleged that we induced and conspired with the Individual Employees to breach their employment agreements,
including non-compete and confidentiality provisions, and to misappropriate Medidata’s confidential and trade
secret information. On July 15, 2022, after four days of jury trial, the court granted Veeva’s motion for judgment
as a matter of law, thereby resolving the case in favor of Veeva. Medidata filed an appeal in the Second Circuit
Court of Appeals on January 3, 2023. On January 10, 2024, Veeva and Medidata filed a joint stipulation to
dismiss Medidata’s appeal, which was granted by the court on January 18, 2024.
Mednet Litigation Matter
On July 14, 2020, Mednet Solutions, Inc. filed a complaint in Minnesota state court (Mednet Solutions, Inc. v.
Veeva Systems Inc. (No. 27-CV-20-9374)) against us and a Veeva employee who previously worked for
Mednet. The complaint alleged that the employee improperly accessed Mednet’s computer systems after joining
Veeva, in violation of his employment agreement to misappropriate Mednet’s confidential and trade secret
information for our benefit. The complaint sought declaratory and injunctive relief, unspecified monetary
damages, and attorneys’ fees.
On December 9, 2020, the case was removed to the U.S. District Court for the District of Minnesota (No. 20-cv-
2502). The complaint has been amended twice to include additional factual allegations, a claim against the employee
under the federal Computer Fraud and Abuse Act, and direct claims against us for misappropriation. The matter is
currently in the discovery phase of litigation. A trial date has not been set, but could be as early as late 2024.
Form 10-K
Veeva Systems Inc. | Form 10-K
85

While it is not possible at this time to predict with any degree of certainty the ultimate outcome of this
litigation, and we are unable to make a meaningful estimate of the amount or range of loss, if any, that could
result from any unfavorable outcome, we believe that we have substantial defenses against Mednet’s claims and
will continue to vigorously defend ourselves against them.
Other Litigation Matters
From time to time, we may be involved in other legal proceedings and subject to claims incident to the ordinary
course of business. Although the results of such legal proceedings and claims cannot be predicted with certainty,
we believe we are not currently a party to any other legal proceedings, the outcome of which, if determined
adversely to us, would individually or taken together have a material adverse effect on our business, operating
results, cash flows or financial position. Regardless of the outcome, such proceedings can have an adverse
impact on us because of defense and settlement costs, diversion of resources and other factors, and there can be
no assurances that favorable outcomes will be obtained.
Note 15. Revenues by Product
We group our revenues into two product areas: Commercial Solutions and R&D Solutions. Commercial
Solutions revenues consist of revenues from our Veeva Commercial Cloud, Veeva Data Cloud, and Veeva
Claims solutions. R&D Solutions consist of revenues from our Veeva Development Cloud, Veeva
RegulatoryOne, and Veeva QualityOne solutions.
Total revenues consist of the following (in thousands):
Fiscal year ended
January 31,
2024
2023
2022
Subscription services
Commercial Solutions
$
995,803
$
946,252
$
876,458
R&D Solutions
905,790
786,750
607,518
Total subscription services
1,901,593
1,733,002
1,483,976
Professional services
Commercial Solutions
185,981
177,188
165,086
R&D Solutions
276,099
244,870
201,715
Total professional services
462,080
422,058
366,801
Total revenues
$ 2,363,673
$ 2,155,060
$ 1,850,777
Note 16. Information about Geographic Areas
We track and allocate revenues by principal geographic area rather than by individual country, which makes it
impractical to disclose revenues for the United States or other specific foreign countries. We measure
subscription services revenue primarily by the estimated location of the end users in each geographic area for
our Commercial Solutions and primarily by the estimated location of usage in each geographic area for our
R&D Solutions. We measure professional services revenue primarily by the location of the resources performing
the professional services.
Total revenues by geographic area were as follows for the periods shown below (in thousands):
Fiscal year ended
January 31,
2024
2023
2022
Revenues by geography
North America
$
1,387,425
$
1,253,760
$
1,063,770
Europe
662,560
598,828
509,127
Asia Pacific
250,600
244,655
225,968
Middle East, Africa, and Latin America
63,088
57,817
51,912
Total revenues
$
2,363,673
$
2,155,060
$
1,850,777
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Veeva Systems Inc. | Form 10-K

Long-lived assets by geographic area are as follows as of the periods shown below (in thousands):
January 31,
2024
2023
Long-lived assets by geography
North America
$
49,725
$
42,003
Europe
6,885
5,336
Asia Pacific
751
963
Middle East, Africa, and Latin America
1,171
1,515
Total long-lived assets
$
58,532
$
49,817
Note 17. 401(k) Plan
We have a qualified defined contribution plan under Section 401(k) of the Internal Revenue Code covering
eligible employees as well as a Registered Retirement Savings Plan (RRSP) for eligible employees in Canada.
Under the 401(k) plan, we match up to $2,000 per employee per year. Under the RRSP plan, we also match up
to $2,000 per employee per year. For the fiscal years ended January 31, 2024, 2023, and 2022, total expense
related to these plans was $9 million, $8 million, and $7 million, respectively.
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Veeva Systems Inc. | Form 10-K
87

ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.
Not applicable.
ITEM 9A. CONTROLS AND PROCEDURES.
(a) Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated
the effectiveness of our disclosure controls and procedures as of January 31, 2024. The term ‘‘disclosure
controls and procedures,’’ as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of
1934, as amended (Exchange Act), means controls and other procedures of a company that are designed to
ensure that information required to be disclosed by a company in the reports that it files or submits under the
Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the
Securities and Exchange Commission’s (SEC) rules and forms. Disclosure controls and procedures include,
without limitation, controls and procedures designed to ensure that information required to be disclosed by a
company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the
company’s management, including its principal executive and principal financial officers, as appropriate, to
allow timely decisions regarding required disclosure. Based on the evaluation of our disclosure controls and
procedures as of January 31, 2024, our Chief Executive Officer and Chief Financial Officer concluded that, as
of such date, our disclosure controls and procedures were effective at the reasonable assurance level.
(b) Management’s Annual Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial
reporting (as defined in Rule 13a-15(f) under the Exchange Act). Our management conducted an assessment of
the effectiveness of our internal control over financial reporting as of January 31, 2024 based on the criteria set
forth in Internal Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of
the Treadway Commission. Based on the assessment, our management has concluded that our internal control
over financial reporting was effective as of January 31, 2024 to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements in accordance with U.S. GAAP. Our
independent registered public accounting firm, KPMG LLP, has issued an audit report with respect to our
internal control over financial reporting, which appears in Part II, Item 8 of this Form 10-K.
(c) Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting identified in connection with the
evaluation required by Rule 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the fiscal quarter
ended January 31, 2024 that have materially affected, or are reasonably likely to materially affect, our internal
control over financial reporting.
(d) Inherent Limitations on Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, do not expect that our
disclosure controls or our internal control over financial reporting will prevent all errors and all fraud. A control
system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that
the objectives of the control system are met. Further, the design of a control system must reflect the fact that
there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of
the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all
control issues and instances of fraud, if any, within the Company have been or would be detected. These
inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns
can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual
acts of some persons, by collusion of two or more people or by management override of the controls. The
design of any system of controls is also based in part upon certain assumptions about the likelihood of future
events, and there can be no assurance that any design will succeed in achieving its stated goals under all
Form 10-K
88
Veeva Systems Inc. | Form 10-K

potential future conditions; over time, controls may become inadequate because of changes in conditions, or the
degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations in a
cost-effective control system, misstatements due to error or fraud may occur and not be detected.
ITEM 9B. OTHER INFORMATION.
Rule 10b5-1 Trading Plans
The following table sets forth the material terms of all ‘‘Rule 10b5-1 trading arrangements’’ (as such term is
defined under Item 408(a) of Regulation S-K) adopted, modified, or terminated by our Section 16 officers and
directors during the fiscal quarter ended January 31, 2024:
Name and Title
Action
(Adoption /
Termination)
Adoption /
Termination
Date
Aggregate
Number of Shares
of Common Stock
to be Sold(1)
Expiration
Date(2)
Josh Faddis
Adoption
12/21/2023
7,645
4/15/2025
Corporate Secretary. SVP & General Counsel
(1)
This number represents the maximum number of shares of common stock that may be sold pursuant to the trading plan. The number
of shares actually sold will depend on the satisfaction of certain conditions as set forth in the plan.
(2)
The trading plan may expire on an earlier date if and when all transactions thereunder are completed.
None of our Section 16 officers or directors adopted, modified, or terminated a ‘‘non-Rule 10b5-1 trading
arrangement’’ (as such term is defined under Item 408(c) of Regulation S-K) during the fiscal quarter ended
January 31, 2024.
ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT
INSPECTIONS.
Not Applicable.
Veeva Systems Inc. | Form 10-K
89

PART III.
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.
The information required by this item will be contained in our definitive proxy statement to be filed with the
Securities and Exchange Commission in connection with our 2024 Annual Meeting of Stockholders (Proxy
Statement), which we expect to file not later than 120 days after the end of our fiscal year ended January 31,
2024, and is incorporated in this report by reference.
ITEM 11.
EXECUTIVE COMPENSATION.
The information required by this item will be set forth in the Proxy Statement, which we expect to file not later
than 120 days after the end of our fiscal year ended January 31, 2024 and is incorporated in this report by
reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS.
The information required by this item will be set forth in the Proxy Statement, which we expect to file not later
than 120 days after the end of our fiscal year ended January 31, 2024 and is incorporated in this report by
reference.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE.
The information required by this item will be set forth in the Proxy Statement, which we expect to file not later
than 120 days after the end of our fiscal year ended January 31, 2024 and is incorporated in this report by
reference.
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.
The information required by this item will be set forth in the Proxy Statement, which we expect to file not later
than 120 days after the end of our fiscal year ended January 31, 2024 and is incorporated in this report by
reference.
Form 10-K
90
Veeva Systems Inc. | Form 10-K

PART IV.
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.
(a)
Documents Filed. The following documents are filed as part of, or incorporated by reference into, this
Form 10-K:
1.
Financial Statements. See Index to Consolidated Financial Statements under Item 7 of this
Form 10-K.
2.
Financial Statement Schedules. All schedules have been omitted because the information required
to be presented in them is not applicable or is shown in the consolidated financial statements or
related notes.
3.
Exhibits. We have filed, or incorporated into this Form 10-K by reference, the exhibits listed on
the accompanying Exhibit Index immediately preceding the signature page of this Form 10-K.
(b)
Exhibits. See Item 15(a)(3) above.
(c)
Financial Statement Schedules. See Item 15(a)(2) above.
ITEM 16. FORM 10-K SUMMARY.
A Form 10-K summary is provided at the beginning of this document, with hyperlinked cross-references. This
allows users to easily locate the corresponding items in this Form 10-K, where the disclosure is fully presented.
The summary does not include certain Part III information that is incorporated by reference to the Proxy
Statement.
Form 10-K
Veeva Systems Inc. | Form 10-K
91

EXHIBIT INDEX
Exhibit
Number
Exhibit Description
Incorporated by Reference
Filed
Herewith
Form
File No.
Exhibit
Filing Date
3.1
Amended and Restated Certificate of Incorporation
of Veeva Systems Inc.
8-K
001-36121
3.2
10/16/2023
3.2
Certificate of Retirement of Class B Common
Stock of Veeva Systems Inc.
8-K
001-36121
3.1
10/16/2023
3.3
Amended and Restated Bylaws of Veeva Systems
Inc.
8-K
001-36121
3.1
6/23/2023
4.1
Form of Registrant’s Class A common stock
certificate.
S-1/A
333-191085 4.1
10/3/2013
4.2
Description of Capital Stock.
X
10.1
Data Processing Addendum, dated April 4, 2014,
to Value-Added Reseller Agreement, between
Registrant and salesforce.com, inc., as amended.
10-Q
001-36121
10.1
6/6/2014
10.2
Purchase and Sale Agreement, dated June 11,
2014, between Registrant and The Duffield Family
Foundation, as amended July 16, 2014.
10-Q
001-36121
10.1
9/11/2014
10.3
Description of Non-Employee Director
Compensation.
X
10.4*
Form of Indemnification Agreement between the
Registrant and each of its directors and officers.
8-K
001-36121
10.1
2/1/2021
10.5*
2007 Stock Plan and forms of agreements
thereunder.
S-1
333-191085 10.2
9/11/2013
10.6*
2012 Equity Incentive Plan and forms of
agreements thereunder.
S-1
333-191085 10.3
9/11/2013
10.7*
2013 Equity Incentive Plan and forms of
agreements thereunder.
10-K
001-36121
10.7
3/30/2021
10.8*
Veeva Systems Inc. 2013 Equity Incentive Plan, as
amended and restated.
8-K
001-36121
10.1
6/13/2022
10.9*
2013 Employee Stock Purchase Plan.
S-1/A
333-191085 10.5
10/3/2013
10.10**
Amended and Restated Value-Added Reseller
Agreement, dated September 2, 2010, between
Registrant and salesforce.com, inc., as amended
December 3, 2010, December 13, 2010, April 15,
2011, August 23, 2011, September 29, 2011,
April 3, 2012, May 24, 2012, March 3, 2014, and
August 11, 2016.
S-1/A
333-191085 10.7
9/20/2013
10.11**
Eighth Amendment, dated March 3, 2014, to
Amended and Restated Value-Added Reseller
Agreement, dated September 2, 2010, between
Registrant and salesforce.com, inc., as amended.
8-K
001-36121
10.1
3/4/2014
10.12*
Offer letter, dated June 20, 2013, between Peter P.
Gassner and the Registrant.
S-1
333-191085 10.8
9/11/2013
10.13*
Offer letter, dated August 14, 2012, between
Jonathan W. Faddis and the Registrant.
10-Q
001-36121
10.1
6/4/2015
Form 10-K
92
Veeva Systems Inc. | Form 10-K

Exhibit
Number
Exhibit Description
Incorporated by Reference
Filed
Herewith
Form
File No.
Exhibit
Filing Date
10.14*
Amended offer letter, dated April 26, 2022,
between Jonathan W. Faddis and the Registrant.
10-K
001-36121
10.14
3/30/2023
10.15
Data Processing Addendum, dated January 23,
2016, to Value-Added Reseller Agreement,
between Registrant and salesforce.com, inc., as
amended.
10-K
001-36121
10.17
3/31/2016
10.16
Offer letter, dated February 20, 2015, between
Alan V. Mateo and the Registrant.
10-Q
001-36121
10.1
6/8/2016
10.17
Offer letter, dated January 23, 2013, between E.
Nitsa Zuppas and the Registrant.
10-Q
001-36121
10.2
6/8/2016
10.18
Ninth Amendment, dated August 11, 2016, to
Amended and Restated Value-Added Reseller
Agreement dated September 2010, between
Registrant and salesforce.com, inc., as amended.
10-Q
001-36121
10.1
9/8/2016
10.19
2013 Equity Incentive Plan Forms of Notice of
Stock Option Grants to Peter P. Gassner.
10-K
001-36121
10.22
3/30/2018
10.20
Offer Letter, dated March 17, 2019, between Tom
Schwenger and the Registrant.
10-Q
001-36121
10.1
6/4/2020
10.21
Offer Letter, dated April 19, 2020, between Brent
Bowman and the Registrant.
8-K
001-36121
10.1
8/31/2020
10.22
Offer Letter dated April 12, 2023, between Kristine
Diamond and the Registrant.
8-K
001-36121
10.1
8/21/2023
21.1
List of Subsidiaries of Registrant.
X
23.1
Consent of KPMG LLP, Independent Registered
Public Accounting Firm.
X
24.1
Power of Attorney (see page 96 of this Annual
Report on Form 10-K).
X
31.1
Certification of Principal Executive Officer
Required Under Rule 13a-14(a) and 15d-14(a) of
the Securities Exchange Act of 1934, as amended.
X
31.2
Certification of Principal Financial Officer
Required Under Rule 13a-14(a) and 15d-14(a) of
the Securities Exchange Act of 1934, as amended.
X
32.1†
Certification of Chief Executive Officer Required
Under Rule 13a-14(b) of the Securities Exchange
Act of 1934, as amended, and 18 U.S.C. §1350.
X
32.2†
Certification of Chief Financial Officer Required
Under Rule 13a-14(b) of the Securities Exchange
Act of 1934, as amended, and 18 U.S.C. §1350.
X
97.1
Compensation Recovery (‘‘Clawback’’) Policy
X
101.INS
XBRL Instance Document.
X
101.SCH
XBRL Taxonomy Schema Linkbase Document.
X
101.CAL
XBRL Taxonomy Calculation Linkbase Document.
X
101.DEF
XBRL Taxonomy Definition Linkbase Document.
X
Veeva Systems Inc. | Form 10-K
93

Exhibit
Number
Exhibit Description
Incorporated by Reference
Filed
Herewith
Form
File No.
Exhibit
Filing Date
101.LAB
XBRL Taxonomy Labels Linkbase Document.
X
101.PRE
XBRL Taxonomy Presentation Linkbase
Document.
X
104
104 Cover Page Interactive Data File (formatted as
Inline XBRL and contained in Exhibit 101).
X
*
Indicates a management contract or compensatory plan.
**
Portions of this exhibit (indicated by asterisks) have been omitted pursuant to an order granting confidential treatment. Omitted
portions have been submitted separately to the Securities and Exchange Commission (SEC).
†
The certifications attached as Exhibit 32.1 and 32.2 that accompany this Form 10-K are not deemed filed with the SEC and are not to
be incorporated by reference into any filing of Veeva Systems Inc. under the Securities Act of 1933, as amended (Securities Act), or
the Securities Exchange Act of 1934, as amended (Exchange Act), whether made before or after the date of this Form 10-K,
irrespective of any general incorporation language contained in such filing.
Form 10-K
94
Veeva Systems Inc. | Form 10-K

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Annual
Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of
Pleasanton, State of California, on this 25th day of March, 2024.
Veeva Systems Inc.
By:
/s/ BRENT BOWMAN
Brent Bowman
Chief Financial Officer
(Principal Financial Officer)
Form 10-K
Veeva Systems Inc. | Form 10-K
95

POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby
constitutes and appoints Peter P. Gassner and Brent Bowman, and each of them, as his or her true and lawful
attorney-in-fact and agent with full power of substitution, for him or her in any and all capacities, to sign any
and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto and
other documents in connection therewith, with the SEC, granting unto said attorney-in-fact and agent full power
and authority to do and perform each and every act and thing requisite and necessary to be done in connection
therewith, as fully for all intents and purposes as he or she might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent, or his substitute, may lawfully do or cause to be done by
virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this Annual Report on
Form 10-K has been signed by the following persons in the capacities and on the dates indicated.
Signature
Title
Date
/s/ Peter P. Gassner
Chief Executive Officer and Director
(Principal Executive Officer)
March 25, 2024
Peter P. Gassner
/s/ Brent Bowman
Chief Financial Officer
(Principal Financial Officer)
March 25, 2024
Brent Bowman
/s/ Kristine Diamond
Chief Accounting Officer
(Principal Accounting Officer)
March 25, 2024
Kristine Diamond
/s/ Tim Cabral
Director
March 25, 2024
Tim Cabral
/s/ Mark Carges
Director
March 25, 2024
Mark Carges
/s/ Mary Lynne Hedley
Director
March 25, 2024
Mary Lynne Hedley
/s/ Priscilla Hung
Director
March 25, 2024
Priscilla Hung
/s/ Nimrata Khatra Hunt
Director
March 25, 2024
Nimrata Khatra Hunt
/s/ Marshall Mohr
Director
March 25, 2024
Marshall Mohr
/s/ Gordon Ritter
Chair of the Board of Directors
March 25, 2024
Gordon Ritter
/s/ Paul Sekhri
Director
March 25, 2024
Paul Sekhri
/s/ Matthew J. Wallach
Director
March 25, 2024
Matthew J. Wallach
96
Veeva Systems Inc. | Form 10-K

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BOARD OF DIRECTORS
Gordon Ritter
Chairman of the Board
Tim Cabral
Mark Carges
Peter Gassner
Mary Lynne Hedley
Priscilla Hung
Tina Hunt
Marshall Mohr
Paul Sekhri
Matt Wallach
COMPANY EXECUTIVE 
OFFICERS
Peter Gassner
Chief Executive Officer
Tom Schwenger
President and 
Chief Customer Officer
Tim Cabral
Interim Chief Financial Officer
Nitsa Zuppas
President and Chief of Staff
Stacey Epstein
Chief Marketing Officer
Josh Faddis
Senior Vice President, 
General Counsel and 
Corporate Secretary
CORPORATE HEADQUARTERS
Global Headquarters
4280 Hacienda Drive 
Pleasanton, CA 94588
USA
Europe Headquarters
WTC Almeda Park, Building 2,
4th Floor, Plaza de la Pau s/n
08940 - Cornella de Llobregat, Barcelona
Spain
China Headquarters
Suite 3206-3208, 32F Park Place
1601 W Nanjing Road
Jing An District
Shanghai 200040
China
Japan Headquarters
Ebisu Business Tower 5F
Ebisu 1-19-19, Shibuya Ku
Tokyo 150-0013
Japan
Asia Pacific Headquarters
Level 18201 Miller Street
North Sydney NSW 2060 
Australia
LATAM Headquarters
Rua Funchal 411, 
Suites 73 & 74, Vila Olimpia 
São Paulo 04551-060
Brazil
Crossix Headquarters
1375 Broadway, 3rd Floor
New York, NY 10018
USA
TRANSFER AGENT
Equiniti Trust Company, LLC
55 Challenger Road, Floor 2
Ridgefield Park, NJ 07660
INDEPENDENT 
REGISTEREDPUBLIC 
ACCOUNTING FIRM
KPMG LLP
Mission Towers I
3975 Freedom Circle, Suite 600
Santa Clara, CA 95054
USA
INVESTOR RELATIONS
For more information, and to 
obtain copies of this annual report 
and proxy statement free of 
charge, write to us at Corporate 
Secretary, Veeva Systems Inc., 
4280 Hacienda Drive, Pleasanton, 
California 94588, USA; phone us 
at +1-925-452-6500; or visit our 
website at www.veeva.com.

VEEVA.COM