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FY2017 Annual Report · Vipshop
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 20-F

(Mark One)

(cid:1) REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT

OF 1934

(cid:2) ANNUAL  REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

For the fiscal year ended December 31, 2017

(cid:1) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

For the transition period from 

 to 

OR
(cid:1) SHELL  COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date  of event requiring this shell company  report

Commission file number: 001-35454

VIPSHOP HOLDINGS LIMITED

(Exact Name of Registrant as Specified in Its Charter)
N/A

(Translation of Registrant’s Name Into English)

Cayman Islands

(Jurisdiction  of Incorporation or Organization)
No. 20 Huahai Street,
Liwan District, Guangzhou 510370
People’s Republic of China

(Address of Principal Executive Offices)
Donghao Yang, Chief Financial Officer
Vipshop Holdings Limited
No. 20 Huahai Street
Liwan District, Guangzhou 510370
People’s Republic of China
Telephone: +86 (20) 2233-0000
Facsimile: +86 (20) 2233-0111

(Name, Telephone,  Email and/or Facsimile Number and Address of Company Contact Person)

Securities registered  or  to be registered  pursuant  to  Section 12(b) of the Act:

Title of Each  Class

American  depositary shares, each representing  0.2  Class A ordinary  share, par value
$0.0001 per share
Class  A ordinary shares, par value $0.0001 per share*

Name of Each Exchange on Which Registered

New York Stock Exchange

*

Not for  trading, but only in connection with the  listing of  American depositary shares on the New York Stock Exchange.

Securities registered  or  to be registered  pursuant  to  Section 12(g)  of the Act:

Securities for which there  is a  reporting obligation  pursuant to Section 15(d) of the Act:

None

(Title of Class)

None

(Title of Class)

Indicate the number of outstanding shares  of  each of the issuer’s  classes of capital or common stock as of the close of the period covered by the annual report: 114,716,587

Class  A  ordinary shares, par value US$0.0001 per share,  16,510,358 Class B ordinary shares, par value US$0.0001 per share, as of December 31, 2017.

Indicate by  check mark  if  the registrant  is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

(cid:2) Yes (cid:1) No

If this report is an annual or  transition  report,  indicate by  check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities

Exchange Act of 1934.

(cid:1) Yes (cid:2) No

Indicate by  check mark  whether the registrant: (1) has filed  all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the

preceding 12 months  (or  for such shorter  period that  the  registrant  was  required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

(cid:2) Yes (cid:1) No

Indicate by  check mark  whether the registrant has  submitted electronically and posted on its corporate Web site, if any, every  Interactive Data File required to be submitted
and posted pursuant to Rule 405  of Regulation  S-T  (§232.405  of this  chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit
and post such files).

(cid:2) Yes (cid:1) No

Indicate by  check mark  whether the registrant is a  large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See the definitions of

‘‘large accelerated filer,’’ ‘‘accelerated  filer,’’  and  ‘‘emerging growth company’’ in Rule 12b-2 of the Exchange Act.
(cid:2)
(cid:1)

Large Accelerated  Filer
Non-Accelerated  Filer

Accelerated Filer
Emerging Growth Company

(cid:1)
(cid:1)

If an  emerging growth  company that prepares  its financial  statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the

extended transition period for complying  with  any new or  revised  financial accounting standards† provided pursuant to Section 13(a) of the Exchange Act.

(cid:1) 

†

The term ‘‘new or revised financial  accounting  standard’’ refers to any update issued by the Financial Accounting Standards Board to its Accounting Standards Codification
after April 5,  2012.

Indicate by  check mark  which  basis of  accounting  the registrant has used to prepare the financial statements included in this filing:

U.S. GAAP  (cid:2)

International Financial Reporting Standards as issued by the International
Accounting Standards Board (cid:1)

Other  (cid:1)

If ‘‘Other’’ has been checked in response  to  the  previous  question, indicate by check mark which financial statement item the registrant has elected to follow.

(cid:1) Item 17 (cid:1) Item 18

If this is an  annual report, indicate  by check  mark whether the  registrant is a shell company (as defined in Rule 12b-2 of the  Exchange Act).

(cid:1) Yes (cid:2) No

(APPLICABLE ONLY TO ISSUERS  INVOLVED  IN  BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)
Indicate by  check mark  whether the registrant has  filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Securities Exchange Act of 1934

subsequent to  the  distribution of securities  under a  plan confirmed by  a  court.

(cid:1) Yes (cid:1) No

TABLE OF CONTENTS

PART I.

ITEM  1.
ITEM  2.
ITEM  3.
ITEM  4.
ITEM  4A.
ITEM  5.
ITEM  6.
ITEM  7.
ITEM  8.
ITEM  9.
ITEM  10.
ITEM  11.

ITEM  12.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS . . .
OFFER STATISTICS AND EXPECTED  TIMETABLE . . . . . . . . . . . . . . . . . . . .
KEY INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
INFORMATION ON THE COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
UNRESOLVED STAFF COMMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OPERATING AND FINANCIAL REVIEW  AND PROSPECTS . . . . . . . . . . . . .
DIRECTORS, SENIOR  MANAGEMENT  AND EMPLOYEES . . . . . . . . . . . . . .
MAJOR SHAREHOLDERS  AND RELATED  PARTY  TRANSACTIONS . . . . . .
FINANCIAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
THE OFFER AND LISTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ADDITIONAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
QUANTITATIVE AND  QUALITATIVE DISCLOSURES ABOUT MARKET

RISK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
DESCRIPTION OF SECURITIES  OTHER  THAN  EQUITY SECURITIES . . . .

PART II.

ITEM  13.
ITEM  14.

DEFAULTS, DIVIDEND ARREARAGES AND  DELINQUENCIES . . . . . . . . . .
MATERIAL MODIFICATIONS TO  THE  RIGHTS OF SECURITY HOLDERS

AND USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  15.
CONTROLS AND PROCEDURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  16A. AUDIT COMMITTEE  FINANCIAL EXPERT . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  16B. CODE OF ETHICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  16C.
PRINCIPAL ACCOUNTANT FEES AND SERVICES . . . . . . . . . . . . . . . . . . . . .
ITEM  16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT

2
2
2
44
81
82
111
125
126
127
128

139
141

142

142
142
143
144
144

COMMITTEES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

144

ITEM  16E.

PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND

AFFILIATED PURCHASERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CHANGE IN REGISTRANT’S CERTIFYING  ACCOUNTANT . . . . . . . . . . . . .
ITEM  16F.
ITEM  16G. CORPORATE GOVERNANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  16H. MINE SAFETY DISCLOSURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III.

ITEM  17.
ITEM  18.
ITEM  19.

FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

145
145
145
146

146
146
146

i

INTRODUCTION

Unless otherwise indicated and except where the context otherwise requires, in this annual report

on Form 20-F:

(cid:127) ‘‘active customers’’ refers to registered  members who  have purchased from us or our online

marketplace platforms at least once during the relevant period;

(cid:127) ‘‘ADSs’’ refers to our American depositary shares,  each  of  which represents  0.2 Class A ordinary

share;

(cid:127) ‘‘China’’ or ‘‘PRC’’ refers to the People’s  Republic of China, excluding, for the purpose of this

annual report only, Taiwan, Hong Kong, and Macau;

(cid:127) ‘‘cumulative customers’’ refers to all customers who had purchased products from us at least

once during the period from our inception  on  August  22,  2008 to a specified date;

(cid:127) ‘‘daily unique visitors’’ refers to the number  of different IP addresses from which our Vipshop

Online Platform is visited during a given day;

(cid:127) ‘‘monthly unique visitors’’ refers to the  number of different  IP addresses from  which our

Vipshop Online Platform is visited during a given  month;

(cid:127) a ‘‘registered member’’ refers to any  consumer who  has registered and created an  account with

us;

(cid:127) ‘‘Renminbi’’ or ‘‘RMB’’ refers to the legal currency of China, and ‘‘$,’’  ‘‘US$,’’ ‘‘dollars,’’ or

‘‘U.S. dollars’’ refers to the legal currency of the United States;

(cid:127) ‘‘repeat customers’’ refers to, for a given period, any customer who (i)  is an active customer

during such period, and (ii) had purchased products from  us or our online marketplace
platforms at least twice during the period from  our inception on August 22, 2008 to the end of
such period. Orders placed by a repeat customer  during a given period  include all orders placed
by the customer during such period even if the customer made the first  purchase from us in the
same period;

(cid:127) ‘‘Sequoia Entities’’ refers to, as the context  may  require, any or  all of our shareholding entities

affiliated with Sequoia Capital China;

(cid:127) ‘‘shares’’ or ‘‘ordinary shares’’ refers  to  our ordinary  shares,  which include  both Class  A ordinary

shares and Class B ordinary shares, par value US$0.0001 per share;

(cid:127) ‘‘total orders’’ refers to the total number of orders placed during  the relevant period, including

the orders for products and services sold in our online sales business and on our online
marketplace platforms, net of orders returned;

(cid:127) ‘‘Vipshop Online Platform’’ refers to  our Vipshop  App mobile application and our vip.com

website; and

(cid:127) ‘‘we,’’ ‘‘us,’’ or ‘‘our company’’ refers to Vipshop Holdings  Limited, its subsidiaries and

consolidated affiliated entities.

Effective November 3, 2014, we changed our ADS to Class A  ordinary  share ratio from  one  ADS

representing two ordinary shares to five ADSs representing  one  Class A ordinary share. The
computation of U.S. GAAP and non-U.S. GAAP  income per diluted ADS  has been adjusted
retrospectively for all periods presented to reflect this change.

1

PART I.

ITEM 1.

IDENTITY OF DIRECTORS,  SENIOR MANAGEMENT AND  ADVISERS

Not applicable.

ITEM 2. OFFER STATISTICS AND  EXPECTED TIMETABLE

Not applicable.

ITEM 3. KEY INFORMATION

A. Selected Financial Data

Selected Consolidated Financial Data

The following selected consolidated statements  of income data for the three years ended

December 31, 2015, 2016, and 2017 and the  selected  consolidated  balance  sheet  data  as of
December 31, 2016 and 2017 have been  derived  from our audited consolidated  financial statements
included elsewhere in this annual report. The  selected  consolidated financial  data  should be read in
conjunction with our audited consolidated financial statements and  related notes  and ‘‘Item  5.
Operating and Financial Review and Prospects’’ in  this annual report. Our consolidated financial
statements are prepared and presented  in  accordance with accounting principles generally accepted in
the United States, or U.S. GAAP.

Our selected consolidated statements  of income data for the  two  years  ended December  31, 2013
and 2014, and our selected consolidated balance  sheet data as  of December 31, 2013,  2014, and  2015
have been derived from our audited consolidated financial statements not included in this annual
report.

2

Our historical results do not necessarily indicate results  expected for any future periods.

For the Year Ended December  31,

2013

2014

2015

2016

2017

RMB’000

%

RMB’000

%

RMB’000

%

RMB’000

%

RMB’000

US$’000

%

(in RMB’000 or US$’000,  except percentages  and  number  of shares  and per share and per ADS data)

10,321,836
98,958

99.1
0.9

22,685,111
444,202

98.1
1.9

39,409,961
793,251

98.0
2.0

55,281,900
1,309,402

97.7
2.3

71,171,653
1,740,660

10,938,883
267,535

97.6
2.4

72,912,313
10,420,794 100.0
(7,916,298) (76.0) (17,378,044) (75.1) (30,306,723) (75.4) (42,994,688) (76.0) (56,618,471)

23,129,313 100.0

40,203,212 100.0

56,591,302 100.0

11,206,418 100.0
(8,702,100) (77.7)

2,504,496

24.0

5,751,269

24.9

9,896,489

24.6

13,596,614

24.0

16,293,842

2,504,318

22.3

(1,214,945) (11.7)
(4.4)

(457,562)

(2,268,949)
(1,164,149)

(9.8)
(5.0)

(3,667,031)
(2,089,348)

(9.1)
(5.2)

(4,904,526)
(2,837,680)

(8.7)
(5.0)

(6,899,654)
(2,978,621)

(1,060,457)
(457,806)

(9.5)
(4.1)

(248,128)

(2.4)

(670,998)

(2.9)

(1,076,520)

(2.7)

(1,563,582)

(2.8)

(1,808,452)

(277,954)

(2.5)

(306,749)

(2.9)

(967,463)

(4.2)

(1,301,472)

(3.2)

(1,941,146)

(3.4)

(2,447,724)

(376,208)

(3.3)

(2,227,384) (21.4)
0.5

53,486

(5,071,559) (21.9)
0.6

153,977

(8,134,371) (20.2) (11,246,934) (19.9) (14,134,451)
531,055
358,029

308,431

0.8

0.6

(2,172,425) (19.4)
0.8

81,622

330,598

3.1

833,687

3.6

2,070,549

5.2

2,707,709

4.8

2,690,446

413,515

3.7

435,152
(113,932)
—

4.1
(1.1)
—

1,060,341
(245,032)
(62,716)

4.6
(1.0)
(0.3)

2,050,520
(457,745)
(84,063)

5.1
(1.1)
(0.2)

2,666,084
(601,828)
(71,489)

4.7
(1.1)
(0.1)

2,540,853
(626,140)
(22,280)

390,523
(96,236)
(3,424)

3.5
(0.9)
(0.0)

321,220

3.0

752,593

3.3

1,508,712

3.8

1,992,767

3.5

1,892,433

290,863

2.6

—

—

(88,693)

(0.3)

(80,953)

(0.2)

(44,050)

(0.1)

(57,222)

(8,795)

(0.1)

.
.

.
.

.

.
.

.

.

.
.

.

.
.
.

.

.

.
.

.
.

.

.
.

.

.

.
.

.

.
.
.

.

.

.

.

321,220

3.0

841,286

3.6

1,589,665

4.0

2,036,817

3.6

1,949,655

299,658

2.7

.
.

.

.

.
.

. 108,962,637
. 115,495,173

— 113,310,682
— 120,227,584

— 115,736,092
— 120,168,063

— 115,958,088
— 125,817,183

— 117,554,229 117,554,229
— 125,715,833 125,715,833

.

.

.
.

2.95

2.78

0.59
0.55

—

—

—
—

7.42

7.00

1.48
1.40

—

—

—
—

13.74

13.23

2.75
2.65

—

—

—
—

17.57

16.86

3.51
3.37

—

—

—
—

16.59

15.94

3.32
3.19

2.55

2.45

0.51
0.49

—
—

—

—

—
—

Selected Consolidated

Statements of Income  Data:
.
.

Product revenues .
.
Other revenues .

.
.

.
.

.
.

.
.

.
.

.
.

.

.
.

.
.

.

.
.

Total net revenues
Cost of revenues(1)

.
.

.
.

.

.

.

.

.

Gross profit
.
Operating expenses(2):
Fulfillment expenses(3)
.
Marketing expenses .
Technology and content
.

expenses .

.
.
General and administrative
.
.

expenses .

.

.

.

.

.

.

.

.

.

.

.

Total operating expenses .
Other operating income .

.
.

.

.
.

.

.

.
.

.
.

.

.
.

.

.

.
.

.

Income from operations .
.
Income before income tax and
.
share of loss of affiliates .
.
.
.
.

.
Income tax expenses .
Share of loss of affiliates .

.

Net income .
.
Net loss attributable to

.

.

.

.

.

.

.

non-controlling interests .

.

.

Net income  attributable to  our
.

shareholders .

.

.

.

.

.

.

.

Shares used in calculating

earnings per share

Class A and Class B ordinary

shares(4):
.

.
.
.
—Basic .
.
—Diluted .
.
.
.
Net earnings per Class  A and

.
.

.
.

.
.

.
.

.
.

.
.

.
.

Class B ordinary share

shareholders—Basic .

Net income attributable to  our
.
Net income  attributable  to our
.
shareholders—Diluted .

.

.

.

Net earnings per ADS(5)

(1 Class A ordinary share
equals 5 ADSs)
.

—Basic .
.
—Diluted .

.
.

.
.

. . .
.
.
.

.
.

.
.

.
.

.
.

.
.

(1)

Excluding shipping and handling  expenses, and  including inventory  write-down that amounted to RMB205.4 million, RMB218.1 million,
RMB293.9 million, RMB303.2 million,  and  RMB206.7  million (US$31.8 million) for the  years  ended December  31, 2013,  2014, 2015, 2016,
and 2017, respectively.

3

(2)

Including share-based compensation  expenses as  set  forth below:

Allocation  of share-based compensation expenses:*
.
.
.
.
.
Fulfillment  expenses .
.
.
. . .
.
Marketing expenses .
.
.
.
. . .
Technology  and  content expenses .
.
.
.
.
General and administrative expenses .

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.
.

.
.
.

.
.

.
.

.
.

.
.

.
.

Total .

.

. .

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

For the Year Ended December  31,

2013

2014

2015

2016

2017

RMB’000 RMB’000 RMB’000 RMB’000 RMB’000 US$’000

.
.
.
.

.

.
.
.
.

.

.
.
.
.

.

.
.
.
.

.

.
.
.
.

.

.
.
.
.

.

4,432
2,342
20,117
49,614

10,822
17,293
103,160
94,219

18,665
19,938
126,274
138,064

38,428
38,459
183,122
215,644

73,235
40,364
206,073
347,426

11,256
6,204
31,673
53,398

76,505

225,494

302,941

475,653

667,098

102,531

*

The share-based compensation expenses  for 2013 included RMB76.5 million  share-based compensation expenses  in connection  with
share options and  non-vested shares  granted  to  our executive officers,  independent directors, employees  and a  consultant. The
unrecognized share-based compensation  expenses related  to  share  options  and non-vested shares were  RMB91.5 million and
RMB106.9  million,  and were expected  to  be  recognized  over a  weighted average period of 2.09  years  and 3.26  years  on a
straight-line  basis  as of December 31, 2013,  respectively.  The  share-based compensation expenses for  2014 included
RMB225.5  million  share-based  compensation  expenses in  connection with  share options and non-vested shares  granted to our
executive officers, independent directors,  employees and consultants.  The unrecognized share-based compensation  expenses related
to share  options  and non-vested shares  were  RMB29.4  million and RMB598.2  million, and were  expected to be recognized over a
weighted average period of  1.34  years  and 3.20 years on a  straight-line basis as  of December 31, 2014,  respectively. The share-based
compensation  expenses  for 2015 included  RMB302.9  million share-based  compensation  expenses in  connection with  share options
and  non-vested  shares granted to our executive  officers, independent  directors and employees. The unrecognized share-based
compensation  expenses  related to share  options  and non-vested shares were RMB6.9 million and RMB914.0 million, and were
expected to be recognized  over a weighted  average  period  of  1.02 years and  2.97  years on a straight-line basis  as of December 31,
2015, respectively. The  share-based compensation  expenses  for 2016  included  RMB475.7  million  share-based compensation expenses
in connection with share options and  non-vested  shares granted to our executive officers, independent  directors and employees.  The
unrecognized share-based compensation  expenses  related to share  options  and  non-vested shares were  RMB243 thousand and
RMB1.24 billion, and  were expected to be recognized  over a  weighted  average period  of 0.25 year and 4 years on a straight-line
basis  as of  December  31, 2016, respectively.  The share-based  compensation expenses for  2017 included  RMB667.1 million
(US$102.5 million) share-based compensation expenses in  connection  with share options and  non-vested  shares granted to our
executive officers, independent directors  and employees. The unrecognized share-based compensation expenses related  to  share
options and non-vested shares were RMB162.9  million  (US$25.0 million) and RMB1.43 billion (US$220.2 million), and  were
expected to be recognized  over a weighted  average  period  of  3 years and  2.72 years on  a straight-line basis  as of December  31,  2017,
respectively.  See  ‘‘Item 5.A.  Operating  and  Financial  Review  and Prospects—Operating Results—Critical  Accounting Policies—
Share-based  compensation’’ for  details.

(3)

(4)

(5)

Including shipping  and handling  expenses,  which amounted to RMB721.6  million, RMB1.17  billion, RMB1.71  billion, RMB2.58  billion, and
RMB3.83 billion (US$588.7  million)  in  the  years  ended  December 31, 2013, 2014,  2015, 2016,  and 2017,  respectively.

Authorized share capital is re-classified  and re-designated into Class A  ordinary shares and  Class  B ordinary  shares, with  each Class A
ordinary share being entitled to one  vote  and each  Class  B  ordinary  share being  entitled to ten  votes  on all matters that are  subject to
shareholder vote.

Each ADS represents 0.2  Class A  ordinary share, effective November 3, 2014. The  computation of net earnings per ADS has  been adjusted
retrospectively  for all periods presented to reflect  this change.

2013

2014

2015

2016

2017

RMB’000

RMB’000

RMB’000

RMB’000

RMB’000

US$’000

As of December 31,

Summary Consolidated Balance

Sheet Data:
Cash, cash equivalents and

restricted cash . . . . . . . . . . . 2,026,264

4,109,577 10,221,992 1,571,091
4,791,151
Total current assets . . . . . . . . . 6,277,371 13,220,454 12,153,276 14,580,872 25,916,138 3,983,238
Total assets . . . . . . . . . . . . . . . 6,489,929 16,951,041 20,035,522 25,094,453 37,982,820 5,837,853
Total liabilities . . . . . . . . . . . . 5,017,334 14,252,973 16,422,255 19,312,649 23,732,244 3,647,579
5,781,804 14,250,576 2,190,274
2,698,068
Total shareholders’ equity . . . . 1,472,595

3,613,267

3,324,384

4

Exchange Rate Information

We  have published our consolidated financial statements in Renminbi. Our business is  primarily
conducted in China in Renminbi. The conversion of Renminbi into U.S. dollars in this annual report is
based on the certified exchange rate  published by the Federal Reserve  Board. For  your convenience,
this  annual report contains translations of  some  Renminbi or U.S. dollar  amounts  for 2017 at a  rate of
RMB6.5063 to US$1.00, which was the certified exchange  rate in effect as of  December 29,  2017. The
certified exchange rate on April 13, 2018 was RMB6.2725  to  US$1.00. We make no  representation that
any Renminbi or U.S. dollar amounts  could  have been,  or could be, converted into U.S.  dollars or
Renminbi, as the case may be, at any particular  rate, the rates  stated below, or at  all.  The PRC
government imposes control over its foreign  currency reserves  in part through direct regulation of  the
conversion of Renminbi into foreign exchange.

The following table sets forth information  concerning exchange rates between Renminbi and U.S.

dollars for the periods indicated. The  exchange  rates refer to the exchange rates as set  forth in the
H.10 statistical release of the Federal Reserve Board.  These rates are  provided solely for  your
convenience and are not necessarily the  exchange rates that we used in  this annual report or  will use in
the preparation of our periodic reports or any other  information to be provided to you. The source of
these rates is the Federal Reserve Statistical  Release.

Period

Period-End

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
October . . . . . . . . . . . . . . . . . . . . . . . . .
November . . . . . . . . . . . . . . . . . . . . . . .
December . . . . . . . . . . . . . . . . . . . . . . .

2018

January . . . . . . . . . . . . . . . . . . . . . . . . .
February . . . . . . . . . . . . . . . . . . . . . . . .
March . . . . . . . . . . . . . . . . . . . . . . . . . .
April  (through  April  13,  2018) . . . . . . . . .

6.0537
6.2046
6.4778
6.9430
6.5063
6.6328
6.6090
6.5063

6.2841
6.3280
6.2726
6.2725

Low

Noon Buying Rate
Average(1)
(RMB per US$)
6.1412
6.1704
6.2869
6.6549
6.7350
6.6254
6.6200
6.5932

6.2438
6.2591
6.4896
6.9580
6.9575
6.6533
6.6385
6.6210

6.4233
6.3183
6.3174
6.2889

6.5263
6.3471
6.3565
6.3045

High

6.0537
6.0402
6.1870
6.4480
6.4773
6.5712
6.5967
6.5063

6.2841
6.2649
6.2685
6.2655

(1) Annual averages are calculated using  the average of  month-end rates  of  the relevant  year.
Monthly averages are calculated using  the average of the daily rates during the relevant
month.

B. Capitalization and Indebtedness

Not applicable.

C. Reasons for the Offer and Use of Proceeds

Not applicable.

5

D. Risk Factors

Risks Relating to Our Business and  Industry

If we are unable to manage our growth  or execute our strategies  effectively, our business and prospects  may be
materially and adversely affected.

We  have experienced a period of growth  and expansion that has  demanded, and  will continue to
demand, significant financial and managerial resources. We plan to further increase our sales through
enhancing our brand recognition, growing our customer base, and increasing customer  spending  on our
Vipshop Online Platform.

We  intend to continue investing in our logistics network and warehousing capacity to support  our

long-term growth. To further improve  our  nationwide fulfillment capabilities,  we plan to add more
logistics centers and warehouses in strategic  locations in  China to strengthen our regional logistics hubs.
Moreover, we have leased warehouses outside  China and will continue  to  expand our overseas
warehousing capacity to support our cross-border  business.  However,  we cannot  assure you  that  we will
be able to execute our expansion plan  as expected. Our rapid  expansion requires us to continue to
effectively manage our relationships with  brand partners and in-house and third-party delivery
companies to ensure efficient and timely  delivery of  our  products. To continue our  business  growth, we
will also need to allocate significant managerial and financial resources  in retaining, training, managing
and motivating our workforce.

We  also seek to broaden our product  offerings through third-party  sellers  offering their own
products on our Vipshop Online Platform. The products  and  services offered by such third-party sellers
may differ in quality and value in comparison to those that are offered  directly by us. Such expansion
will require us to introduce new product categories and  work  with different groups  of brand partners to
address the needs of different kinds  of customers. We have  limited  or no  experience  in some of our
newer  product offerings, such as online  sales under  proprietary  cosmetics brands of third-parties,  and
our  expansion into these new product  categories may not achieve broad customer  acceptance. These
offerings may present new and difficult  technological  or operational challenges, and we  may be subject
to claims if customers of these offerings experience  service disruptions or failure or other quality issues.
In addition, our profitability, if any, in our newer product categories may  be  lower than  in our older
categories, which may adversely affect  our overall  profitability and results of operations. Moreover, we
cannot assure you that we will be able to recoup  our  investments  in introducing  these new product
categories.

Furthermore, we have further developed and expanded  new  business initiatives in  Internet finance,

such as consumer financing, supplier  financing,  and wealth management services. See ‘‘Item 3.D.  Key
Information—Risk Factors—Risks Relating to Our  Business and Industry—We  have limited experience
in operating an Internet finance business, and  increasing exposure  to  credit risks or significant
deterioration in the asset quality of our Internet finance business may materially  and adversely  affect
our  business, financial condition and results of operations.’’ and  ‘‘Item 4.B. Information  on the
Company—Business Overview—Our  Product and Service Offerings—Other Services.’’

All of these endeavors involve risks. We  cannot assure you that we will successfully  execute these

expansion plans and strategies. We may fail to acquire financial or  managerial resources needed for our
business growth in a timely and cost-efficient  manner, or at all.  We cannot assure you that we will be
able to manage our growth effectively, and any failure  to  do so may materially and  adversely affect  our
business and prospects.

6

If we are unable to offer branded products at attractive prices to meet customer needs and  preferences,  or if
our reputation for selling authentic, high-quality  products suffers, we  may lose customers and our business,
financial condition, and results of operations may  be materially and adversely affected.

Our future growth depends on our ability to continue  to  attract new  customers  as well as to
increase the spending and repeat purchase rate  of existing customers. Constantly changing consumer
preferences have historically affected,  and  will  continue to affect,  the online retail industry.
Consequently, we must stay abreast of  emerging  lifestyle and  consumer preferences and anticipate
product  trends that will appeal to existing  and potential  customers. As we implement  our strategy to
offer personalized Vipshop Online Platform  focusing on  deep curation  and targeted  offerings desired
by our customers, we expect to face additional challenges  in the selection of products  and services.  Our
ability to offer individually-tailored merchandise is dependent  on our IT systems, including  our big data
and business intelligence system, to collect and provide accurate and reliable information  on consumer
interests. In addition, we focus on offering only authentic  products on our  platform,  as perception by
our  customers or prospective customers that any of our products are not authentic, or are lacking  in
quality, could cause our reputation to  suffer. This is particularly  important  for cosmetics and maternal
and baby products, which we expect to account for an  increasing  proportion of our revenues. While our
company’s representatives generally check the products that we sell to confirm their authenticity,
quality and proper labeling, we cannot assure you that our suppliers have provided us with authentic
products or that all products that we  sell  are of the  quality expected  by our  customers.  If our customers
cannot find desired products within our  product portfolio at attractive prices, or if our reputation  for
selling authentic, high-quality product suffers, our customers may lose interest in our platform and thus
may visit our platform less frequently or  even stop  visiting our platform, which in turn may materially
and adversely affect our business, financial condition,  and results of operations.

Our business and results of operations may  be materially and adversely affected  if we are  unable to maintain
our customer experience or provide high  quality  customer  service.

The success of our business largely depends on our ability to provide superior customer experience

and high quality customer service, which in turn depends on  a variety  of factors,  such as our ability to
continue to provide reliable and user-friendly  Vipshop Online Platform for our customers to browse
and purchase our products, reliable and  timely  delivery of our products, and superior after-sales
services. Our sales may decrease if our platform  services are  severely  interrupted or otherwise  fail to
meet our customer requests. Should  we or  our third-party delivery  companies fail  to  provide our
product  delivery and return services in  a convenient or  reliable manner, or if our  customers  are not
satisfied with our product quality, our  reputation and customer  loyalty could be adversely  affected. In
addition, we also depend on our call center and online customer service representatives to provide  live
assistance to our customers. If our call  center or online customer  service representatives fail to satisfy
the individual needs of customers, our reputation  and  customer loyalty could be adversely affected  and
we may lose potential or existing customers and experience a decrease  in sales. As a result,  if we are
unable to continue to maintain our customer experience and provide high quality  customer service, we
may not be able to retain existing customers or attract new  customers, which  could  materially and
adversely affect our business, financial  condition,  and  results of operations.

Any harm to our brands or failure to maintain  our  reputation may materially and adversely affect  our
business and growth prospects.

We  believe that the recognition and reputation of our brands among our customers  and brand

partners have significantly contributed to the growth of our business. Maintaining  and enhancing the
recognition and reputation of our brands  are critical to our business and competitiveness. Many  factors,
some of which are beyond our control, are important to maintaining and enhancing our brands and

7

may negatively impact our brands and  reputation if not properly managed.  These factors include our
ability to:

(cid:127) provide satisfactory user experience as consumer preferences evolve and as we expand into new

product categories;

(cid:127) increase brand awareness among existing and  potential customers through various marketing and

promotional activities;

(cid:127) maintain the popularity, attractiveness  and quality of the products we offer;

(cid:127) maintain the efficiency, reliability and quality of our fulfillment services; and

(cid:127) preserve our reputation and goodwill in the  event of any negative media publicity  on Internet
security, product quality or authenticity issues affecting us  or  other  online retail  businesses in
China.

A public perception that non-authentic  or counterfeit  goods are sold on our Vipshop Online

Platform, even if factually incorrect, could  damage our reputation,  reduce our ability to attract new
customers or retain our existing customers, and  diminish the value of our brands. If we are unable to
maintain our reputation, enhance our brand  recognition or increase positive  awareness of  our platform,
products and services, it may be difficult to maintain  and grow our customer base, and our  business
and growth prospects may be materially and adversely affected.

If we fail to manage our relationships with, or otherwise  fail  to procure products at favorable terms from, our
existing brand partners, or if we fail to  attract new brand partners, our business and growth  prospects may
suffer.

We  source our products from both domestic and international brand partners. As of  December 31,

2015, 2016, and 2017, we worked with over 8,500, 10,000,  and  13,000 brand partners, respectively. We
depend  significantly on our ability to  source products  from brand partners  on favorable pricing  terms,
typically at a substantial discount to the original sales price. However, our  agreements do not ensure
the long-term availability of merchandise  or the  continuation of any particular pricing practices. Our
contracts with our brand suppliers typically  do not restrict the  brand partners from selling products to
other buyers. We cannot assure you that  our current brand  partners will  continue to sell  products to us
on commercially acceptable terms, or at  all. In the event  that we are not able  to  purchase  merchandise
on favorable pricing terms, our revenues, profit margin and earnings may be materially and adversely
affected. Our brand partners primarily include  brand owners, and to a lesser extent, brand distributors
and resellers. In the event any brand distributor or reseller  fails to obtain  or maintain appropriate
authorization from the relevant brand  owner to sell certain  products to us, such brand distributor or
reseller may cease  selling such products to us at any time,  which may  adversely affect our business and
revenues. Furthermore, although we, as an online distributor, are  not  directly responsible to obtain
customs clearance or other related permits for  the sale  of products imported by our brand partners, we
are required under the relevant PRC  laws to check whether our brand partners  who have imported
such products have obtained the requisite  import-related permits or filings and whether the products
have passed the quality inspection before they are sold and distributed in  the China  market. If any  of
our  brand partners fails to pay the required import tariffs,  fails to obtain clearance  from the customs or
inspection and quarantine bureaus or fails  to meet the  product labeling or other mandatory
specification requirements, and sells such  imported products to us,  we  may be subject to fines,
suspension of business, as well as confiscation of unlawfully sold products and  the proceeds  from such
sales, depending on the nature and gravity of such liabilities.

If our brand partners cease to provide  us  with favorable payment  terms or return  policies,  our
working capital needs may increase,  resulting in negative impact  on our cash flows  from operating
activities, and our operations may be  materially  and adversely affected. As part  of  our  growth strategy,

8

we plan to further expand our brand  and  product offerings  and thus need  to  continue establishing
relationships with new brand partners  to  ensure our  access to a steady  supply of products on favorable
commercial terms. Furthermore, our  relationships  with some brand partners,  particularly international
brand partners of apparel products in  China,  may  be  adversely affected  as a result of our sale  of
branded products that are directly procured  from overseas markets. If we are  unable to develop and
maintain good relationships with brand partners that would  allow us  to  obtain  sufficient amount and
variety of quality merchandise on acceptable commercial terms, it may  inhibit  our ability  to  offer
sufficient products sought by our customers, or  to  offer  these  products at  prices acceptable to them.
Negative developments in our relationships with brand partners could  materially  and adversely affect
our  business and growth prospects.

We rely on our invested and in-house last mile delivery capabilities and third-party  delivery services  for our
product delivery, and if we or such third-party delivery services fail to  provide  reliable delivery  services, our
business and reputation may be materially  and  adversely  affected.

Leveraging our continued and committed investment in quality  delivery companies and build-out  of
in-house delivery capabilities and warehousing  systems with almost nationwide  coverage  over the years,
we now rely primarily on our invested  and  in-house last mile delivery  capabilities  and, to a  lesser
extent, on third-party delivery services to fulfill our product  delivery demand. In 2017,  our  invested and
in-house last mile delivery capabilities handled over 95%  of our  total orders. Nevertheless, we still
maintain cooperation arrangements with a  number  of  third-party delivery  companies, particularly
regional and local couriers with smaller  operational scales instead of nation-wide delivery companies,  to
supplement our invested and in-house delivery capabilities to deliver our  products. Interruptions to or
failures in delivery services could prevent the  timely  or proper  delivery of our products.  These
interruptions  may be due to events that are beyond  our control or the control of these third-party
delivery services, such as inclement weather,  natural disasters, transportation interruptions or  labor
unrest or shortage. Moreover, if these  third-party delivery services  fail to comply  with applicable rules
and regulations in China, reputation of  our delivery services may  be  materially and adversely affected.
We  may not be able to find alternative  delivery companies  to  provide delivery services in a  timely and
reliable manner, or at all, to replace such third-party delivery services to the  extent necessary. As
competition intensifies in the future, we expect  that we will be required to further  shorten delivery
time, which could place increasing pressure on our delivery network. Delivery of our products could
also be affected or interrupted by the  merger, acquisition, insolvency  or government shut-down  of  our
invested and in-house last mile delivery  capabilities or the  third-party delivery  companies we  engage to
make deliveries, especially those local couriers with relatively small business scales.  Furthermore,  we
may face additional challenges in managing our relationship with third-party  delivery companies as a
result of our continuing expansion of in-house delivery operations and capacities.

If our products are not delivered in proper condition or on a  timely  basis, our business and

reputation could suffer. Although we typically require the  delivery companies, especially the local
couriers, to make cash deposits or guarantee payments securing their due performance  of  duties as  part
of our engagement with them, such security  may not be sufficient to recover the  losses that we  sustain
as a result of their failure to perform.

If we do not compete effectively against  existing or new competitors, we may lose  market share and  customers.

The online discount retail market is rapidly evolving and competitive. Our  primary  competitors
include major B2C e-commerce companies in China that sell a broad range  of  products and services
online, such as Alibaba, and other online discount retail companies in China. We compete  with others
based on a number of factors, including:

(cid:127) ability to identify products in demand  among consumers and source  these products  on favorable

terms from brand suppliers;

9

(cid:127) pricing;

(cid:127) breadth and quality of product offerings;

(cid:127) platform features;

(cid:127) customer service and fulfillment capabilities;  and

(cid:127) reputation among consumers and brands.

Some of  our current and potential competitors may have significantly greater resources, longer
operating histories, larger customer bases, and greater brand  recognition.  As the  online  discount retail
market in China is expected to grow,  many new competitors and  some existing B2C e-commerce
companies may enter into this market.  In  addition,  other  online retailers may be acquired by, receive
investment from or enter into strategic relationships with, well-established and well-financed companies
or investors which would help enhance their  competitive positions. Some of our competitors may be
able to secure more favorable terms from  brand partners, devote greater resources to marketing and
promotional campaigns, adopt more  aggressive pricing or inventory policies and devote substantially
more resources to their platform and  system development than us. In addition, emerging technologies
and continuing innovation in mobile Internet may increase the competition in  the online retail industry.
Increasing competition may negatively affect our business development, online retail  and brand
recognition, which may in turn affect  our  market  share and  operating margins. We cannot assure you
that we will be able to compete effectively against our  competitors,  and competitive pressure may
materially and adversely affect our business,  prospects, financial condition, and results of operations.

We had incurred net losses and experienced  negative cash flow from  operating activities  in  historical  periods
and may  incur net losses in the future.

We  had incurred net losses in historical  periods. Although we have achieved net profit  since the

fourth quarter of 2012, we cannot assure you that we can  continue to generate net profits or maintain
positive cash flow from operating activities in the future. Our  ability  to  be  profitable  depends  on our
ability to grow our business and increase  our total net revenues and our ability to control our costs  and
operating expenses. Although we have  experienced significant  revenue growth since our inception,  such
growth may not be sustainable and we  may continue to incur net losses in future periods or fail to
maintain positive cash flow from operating activities. We have  incurred  in the past and expect to
continue to incur in future periods share-based  compensation expenses and we expect  our  costs and
other operating expenses to continue  to  increase as  we expand our business, either of which will reduce
our  net income and may result in future  losses.  If our costs and  operating expenses  continue to
increase without a commensurate increase in our  revenue,  our business, financial condition and results
of operations will be adversely affected, and we may need additional capital to fund our ongoing
operations. In addition, in February 2014,  we acquired a 75% equity interest in Lefeng from  its  parent
company Ovation Entertainment Limited,  or  Ovation. See ‘‘Item 4.A.  Information on  the Company—
History and Development of the Company.’’ Ovation’s online  platform business  has incurred  net losses
both historically and after our acquisition.  Such acquired online platform business may continue  to
incur net losses and as a result, may materially and adversely affect  our business,  financial condition,
and results of operations.

We may  suffer losses if we are unable to effectively manage  our  inventory.

Due to the nature of the flash sales business, we need  to  manage a large  volume of inventory
turnover. We depend on our forecasts  of demand and popularity for various kinds of  products to make
decisions regarding product purchases.  Our  customers  may  not  order products at levels expected  by  us.
In addition, any unfavorable market  or industry conditions or change  in consumer trends and
preferences may limit our ability to accurately  forecast the inventory levels to meet customer demand.

10

We  generally have the right to return  unsold items for most of our products to our brand partners. In
order to secure more favorable commercial terms, we may need to continue  to  enter into supply
arrangements without unconditional  return clauses or with  more restrictive return policies.
Furthermore, because products imported  to China for our cross-border business are generally  not
returnable, our inventory may contain  an increasing portion of unreturnable products as our cross-
border business continues to grow.

We  recorded RMB293.9 million, RMB303.2 million,  and  RMB206.7 million (US$31.8 million)  in
inventory write-down in the years ended December  31, 2015, 2016,  and 2017, respectively. Such  write-
downs primarily reflected the estimated market value  of damaged or obsolete  inventory. In  addition,  in
October 2010, when we were in the process of implementing  our new IT  systems, improving  our
inventory count procedures and relocating  our warehouse,  some  of  our inventory  stock items  were not
properly recorded in the inventory ledger, resulting in discrepancies between the inventory ledger  and
our  actual inventory stock. We recorded write-down of such discrepancies. While we  have implemented
policies to reduce  the risk of such discrepancies  occurring again, we cannot guarantee that these
discrepancies will not occur in the future.

If we  fail to manage our inventory effectively  in the future, we may be subject to a heightened risk

of inventory obsolescence, a decline in  inventory values and write-down, which  could  materially and
adversely affect our business, financial  condition,  and  results of operations. In addition, if we are
unable to sell products or if we are required to lower sale prices in  order  to  reduce inventory level or
to pay higher prices to our brand partners  in order to secure the right to return products  to  our  brand
partners, our profit margins might be  negatively affected. High inventory levels may also  require us to
commit substantial capital resources,  preventing  us from using that capital for other important
purposes. If we do not accurately predict  product  demand, our  business,  financial condition,  and results
of operations may be materially and  adversely affected.

If we are subject to higher than expected  product  return rates, our business, financial condition,  and results  of
operations may be materially and adversely affected.

Purchases of apparel, fashion accessories, and other items over the Internet  may be subject to
higher  return rates than merchandise sold at physical stores. In order to accommodate  our customers
and to overcome any hesitance that they  may have in shopping with us, we currently implement a
unified  seven-day  product  return  policy  for  purchases  via  our  Vipshop  Online  Platform  and  refund  our
customers if they refuse to accept the delivery,  which also  constitutes a product return. Our  product
return  rates remained stable from 2013  to  2017. If we are  unable to efficiently  manage our  product
return  rates within an appropriate range  relative to our sales volume,  or  if  our product return rates
increase or are higher than expected, our  revenues and costs  can  be  negatively impacted. In addition,
as we cannot return some products to  our brand partners pursuant to our contracts with  them, if return
rates for such products increase significantly, we may experience an increase in our inventory balance,
inventory impairment, and fulfillment costs, which may materially  and  adversely affect our working
capital. As a result, our business, financial  condition, and results of operations may be materially  and
adversely affected.

We rely on online retail of apparel products  for a significant  portion of  our total net revenues.

Historically, online retail sales of apparel products  accounted for  a significant portion of our total
net revenues. We expect that sales of  these products will continue to grow  and represent a  significant
portion of our total net revenues in the near future.  We  have increased our offerings  to  include other
product  categories, including fashion  products, cosmetics,  home goods, maternal  and baby products,
accessories, wellness products, consumer electronic products, and other lifestyle  products, as well as
Internet finance offerings, including consumer financing, supplier financing,  and wealth management
services, and we expect to continue to  expand our product and service  offerings  to  gradually diversify

11

our  revenue sources in the future. However,  the sales  of these new products and services may not
increase to a level that would reduce our dependence on  our current line of products and  services. Any
failure in maintaining or increasing the number of our online retail customers or our sales volumes
could result in our inability to retain or capture a  sufficient share  of the new  markets  that  we are
targeting. Any event that results in a  reduction in  our  sales of apparel  products could materially and
adversely affect our ability to maintain or increase our  current level  of revenue,  our  profitability and
business prospects.

We have  been expanding our logistics network. If we are not able  to  manage such expansion successfully, our
growth potential, results of operations, and business could be  materially  and adversely affected.

Our logistics network, currently consisting of regional  logistics hubs  located  in Zhaoqing of
Guangdong Province in Southern China, Kunshan of Jiangsu Province  in Eastern China,  Jianyang  of
Sichuan Province in Western China,  Tianjin in  Northern China, and  Ezhou of Hubei Province in
Central China, is essential to our business  growth. We intend to continue  using  our  available cash and
financing options to expand our logistics  network  to  accommodate increasing volumes of customer
orders, enhance customer services, provide  better coverage across  China, invest in  IT  system and
mobile channel, and other general purposes.  As part of our expansion plan, we expect to add more
logistics centers to strengthen our regional logistics hubs and further  develop our  invested  and in-house
last mile delivery capabilities in the future. However, we cannot assure you that our plans to operate
our  own logistics centers and delivery  operations will be successful. The expansion  of our  logistics
network will put pressure on our managerial, financial,  operational and  other resources. We cannot
assure you that we will be able to locate  suitable  facilities on commercially acceptable  terms in
accordance with our expansion plan.  Nor  can we assure you  that we will be able to recruit qualified
managerial and operational personnel to support our  expansion plan. If  we are unable to secure new
facilities for the expansion of our logistics  operations, or to effectively control expansion-related
expenses, our business, prospects, financial condition and results of operations  could  be  materially and
adversely affected.

Uncertainties regarding the growth and sustained profitability of  the  online retail  market in China, and in
particular, the development of the online  flash sales business model, could  adversely affect our business,
prospects, financial condition and results of operations.

Substantially all of our total net revenue is  generated through  an online retail  business  model,  and
in particular, an online flash sales business model. While online retail  businesses have  existed in China
since the 1990s, only a limited number of  these companies become profitable. The flash sales  business
model originated in Europe in 2001 and then spread to the United States. The business model was not
introduced to China until a few years ago. The long  term viability and prospects of the  online  retail
industry, particularly companies utilizing  an online flash sales business model, and B2C e-commerce
business generally in China, remain untested and subject to significant uncertainty.  Our business,
financial condition and results of operations will depend on  numerous factors affecting the
development of the online flash sales  business and,  more broadly, the online retail and e-commerce
businesses in China, which may be beyond our control. These factors include the general economic
conditions in China, the growth of Internet  usage, the confidence in and level  of e-commerce and
online spending, the emergence of alternative retail channels or business models, the  success of
marketing and brand building efforts  by e-commerce and flash sales companies,  and the  development
of payment, logistics, after-sale and other  services associated  with e-commerce and flash sales.

12

The proper functioning of our IT systems is essential to our business. Any failure to maintain the satisfactory
performance, security and integrity of our  Vipshop Online Platform and systems will  materially and adversely
affect our business, reputation, financial condition and results  of operations.

Our IT systems mainly include technology  infrastructure  supporting the user interface  of  our
Vipshop Online Platform, as well as our customer service, enterprise resource planning, warehouse  and
logistics management, product information management,  business intelligence and  administration
management systems. The satisfactory  performance, reliability and availability of  our IT  systems are
critical to our success, our ability to attract  and  retain customers and our ability to maintain a
satisfactory customer experience and  level  of customer service.

Our servers may be vulnerable to computer viruses, user traffic boom that  exceeds  the capacity of

our  servers, physical or electronic break-ins and similar  disruptions,  which could lead  to  system
interruptions, website slowdown or unavailability, delays  in transaction  processing, loss of data or  the
inability to accept and fulfill customer orders. We can  provide no  assurance that we will  not  experience
such unexpected interruptions. We can provide  no assurance that our current security mechanisms will
be sufficient to protect our IT systems  from any third-party  intrusions, viruses or hacker  attacks,
information or data theft or other similar activities.  Any such future occurrences  could  damage our
reputation and result in a material decrease in our revenue. We experienced  one  instance of system
failure in January 2013 caused by unexpectedly large  user  traffic during a discount  campaign, which  was
subsequently resolved. We did not have material system failure in 2017.

Additionally, we intend to continue using our available cash and  financing options to upgrade and

improve our IT systems and cybersecurity  to  support our business growth. For the  year  ended
December 31, 2017, we spent RMB319.5 million (US$49.1 million) to maintain  our  IT  and
cybersecurity  protections. However, we  cannot assure you that we  will be  successful in  executing these
system upgrades and improvement strategies. In particular, our systems may experience interruptions
during upgrades, and the new technologies or infrastructures  may  not  be  fully integrated with the
existing systems on a timely basis, or  at  all. If  our  existing or future IT  systems do not function
properly, it could cause system disruptions and slow  response times,  affecting data transmission, which
in turn, could materially and adversely affect our business, financial condition and results  of operations.

If we fail to successfully adopt new technologies or adapt our Vipshop Online Platform and systems to
changing customer needs or emerging industry  standards,  our business,  financial condition  and results  of
operations may be materially and adversely affected.

To remain competitive, we must continue to enhance and improve the responsiveness,  functionality,

and features of our Vipshop Online Platform.  The online retail  industry  is characterized  by  rapid
technological evolution, changes in end  user requirements  and preferences, frequent introductions of
new products and services embodying  new technologies, and the emergence of new  industry  standards
and practices that could render our existing proprietary technologies and  systems obsolete. Our success
will depend, in part, on our ability to  identify, develop, acquire, or license leading technologies useful
in our business, enhance our existing  services, develop new  services and technologies that address the
increasingly sophisticated and varied needs of  our existing and prospective customers, and respond to
technological advances and emerging  industry standards and  practices, such as mobile Internet, on a
cost-effective and timely basis. The development  of mobile applications, websites, and other proprietary
technology entails significant technical and  business  risks. We  can provide  no assurance that we will be
able to use new technologies effectively or adapt  our  platform, proprietary technologies and
transaction-processing systems to meet customer  requirements or  emerging industry standards.  If we
are unable to accurately project the need  for such system  expansion or upgrade  or to adapt our systems
in a cost-effective and timely manner  in  response to changing market conditions  or customer
requirements, whether for technical, legal,  financial, or other reasons,  our business, prospects, financial
condition, and results of operations could be materially  and adversely  affected.

13

We have  limited experience in operating an  Internet finance business, and  increasing exposure to credit risks
or significant deterioration in the asset quality  of  our  Internet finance business  may materially and adversely
affect our business, financial condition,  and  results of operation.

Over the past few years, we have started to participate  in the emerging Internet finance sector in

China. We have launched several Internet  financial service products, such  as consumer financing,
supplier financing, and wealth management services, and plan  to  develop and expand these businesses
further in the future. Operating and expanding in this emerging  business sector involves new risks  and
challenges. Our lack of familiarity with the  Internet finance sector  may make  it difficult for us to
anticipate the demands and preferences in the market and  develop financial service products  that  meet
the requirements and preferences. We may not  be  able  to successfully identify new  product and service
opportunities or develop and introduce  these opportunities to our customers  in a timely and
cost-effective manner, or our customers may be disappointed  in the returns from  financial  service
products that we offer.

The development of our Internet finance business is  capital intensive. For certain financial service

products, we have committed and will continue to commit our  own capital, which  had and may
continue to have a negative impact on our  cash  flow. To supplement such  capital requirement, in 2017,
one of our subsidiaries operating our Internet finance  business  offered an aggregate amount of
RMB800.0 million (US$123.0 million)  of asset-backed securities,  or  ABS,  listed on the Shanghai Stock
Exchange in China. Although we plan  to  use  this and any future  ABS  offerings  in China to alleviate
the dependence of our Internet finance business on our  own cash flow, we may  require additional  cash
resources due to further developments or  changing business conditions and there can be no assurance
that we will continue to complete additional ABS offerings in China or obtain access to other financing
options in appropriate amounts or on  acceptable terms, or at all.

Additionally, our accounts receivable  and  other  receivables and prepayments increased over 2017

due to the credit we extended for our  financial service  products, in  turn increasing  our  exposure to bad
debts. Although default rate remained low  since we  launched  these services, the risk of nonpayment of
loans is inherent in the financing business  and we  are subject to credit risk resulting from  defaults in
payment for loans by our customers and suppliers. Credit risks may be exacerbated in microcredit and
consumer financing because there will be relatively limited information available about the credit
histories of consumers. We cannot assure you that our monitoring of credit risk issues and  our  efforts
to mitigate credit risks through our credit  assessment and  risk  management policies are or  will  be
sufficient to result in lower delinquencies.  Furthermore, our ability to manage the  quality of our loan
portfolio and the associated credit risks  will  have significant impact on the  results of operations of our
Internet finance business. Deterioration in the overall  quality of loan  portfolio  and the  increasing
exposure to credit risks may occur due to a variety of reasons, including factors beyond  our  control,
such as a slowdown in the growth of the global or Chinese economies or a  liquidity or credit crisis in
the global or Chinese finance sectors, which  may materially and adversely  affect our businesses,
operations or liquidity of our suppliers  and consumers or  their ability  to  repay or  roll  over their  debt.
Any significant deterioration in the asset quality of  our  Internet finance business and  significant
increase in associated credit risks may  materially and adversely affect our business, financial  condition
and results of operations.

Our wide variety of accepted payment methods subject us  to third-party payment  processing-related risks.

We  accept payments using a variety of  methods, including  our Vipshop Payment  service,  cash on

delivery, and payment through third-party  online payment  services, such as  tenpay.com and  alipay.com.
For certain payment methods, including  credit and debit cards processed  via our Vipshop  Payment
service, we pay interchange and other fees, which may increase over time  and raise our operating costs
and lower our profit margins. We may  also be subject to fraud, customer data leakage and other illegal
activities in connection with the various  payment methods  we offer, including online payment  and cash

14

on delivery options. Although we depend less  and less on third  parties to provide payment processing
services due to our customers’ increasing  use of Vipshop Payment,  we  continue to offer  the various
payment methods for the convenience  and flexibility  of  our customers.  For example, although we offer
the cash  on delivery payment option  primarily on  our  in-house last mile capabilities, we  still engage
some third-party delivery companies for  our  cash on delivery payment option.  If the service quality of
these third-party delivery companies deteriorates,  certain customers  who prefer  their  services  may
become  dissatisfied to our company in general. We may  also be subject to various rules, regulations  and
requirements, regulatory or otherwise, governing electronic  fund transfers and online payment, which
could change or be reinterpreted to make it difficult or impossible for  us to comply with. If  we fail to
comply  with these rules or requirements,  we may be subject to fines and higher  transaction fees and
lose our ability to accept credit and debit  card payments from our customers, process electronic fund
transfers or facilitate other types of online payments,  and  our business, financial condition, and results
of operations could be materially and adversely affected.

The security of operations of our own and  other  third-party  online  payment services  may materially  and
adversely affect our business.

Currently, we accept payments through  our  own Vipshop Payment service and  other  third-party

online payment services, such as tenpay.com  and alipay.com. In 2017,  approximately 90% of our total
orders were collected through online  payment services, and our fast-growing Vipshop Payment service
was used to process a majority of our total orders. We expect that an increasing amount of our sales
will be conducted over the Internet as  a  result  of  the growing use of online payment services.  In all
these online payment transactions, secured transmission of confidential  information such  as customers’
credit card numbers and personal information over public networks is essential to maintain consumer
confidence.

We  do not have control over the security measures of our third-party online payment vendors, and

security breaches of the online payment  services that we  use could expose us to litigation  and possible
liability for failing to secure confidential customer information  and could, among other  things, damage
our  reputation and the perceived security  of all of the  online  payment services that we use.  If a
well-publicized Internet or mobile network  security breach were to occur,  users concerned about the
security of their online financial transactions might become reluctant to purchase on our Vipshop
Online  Platform even if the publicized  breach did not involve  the online payment services  or other
methods used by us. In addition, there  may  be  billing software errors that would damage customer
confidence in these online payment services. If any of  the above  with respect  to  any third-party online
payment vendors were to occur and damage our reputation  or the perceived  security of the  online
payment services we use, we might lose customers and customers  might be discouraged from
purchasing on our platform, which may  adversely affect  our business.

Our growth and profitability depend on the level of consumer confidence and  spending in  China.

Our business, financial condition and  results  of operations are  sensitive to changes in overall
economic and political conditions that affect  consumer spending in China. The retail  industry, including
the online retail sector in general and the  flash  sales business in  particular, is highly sensitive  to  general
economic changes. Online purchases  tend  to decline significantly  during  recessionary periods and
substantially all of our total net revenue  is  derived from online retail sales in China. Many factors
outside of our control, including inflation and deflation, interest rates, volatility of equity and debt
securities markets, taxation rates, employment and other government policies can adversely affect
consumer confidence and spending. The domestic and international  political environments,  including
military conflicts and political turmoil or  social instability, may also adversely affect consumer
confidence and reduce spending, which could  in turn materially and adversely affect our business,
financial condition, and results of operations.

15

We may  incur liability for counterfeit or  unauthorized products sold  or information posted  on our platforms.

We  have been and may continue to be  subject to allegations that some  of the items sold on our
platforms are counterfeit or unauthorized  from the relevant brand owners. As of December  31, 2015,
2016, and 2017, we worked with over 8,500, 10,000, and 13,000  brand partners, respectively, via  our
Vipshop Online Platform. We cannot  assure you that measures we have adopted in  the course of
sourcing such products to ensure their  authenticity or  authorization and to minimize  potential  liability
of infringing third parties’ rights will  be  effective.  Any  inadvertent sales of counterfeit, non-authentic or
unauthorized items, or public perception of such  incidents, could  harm our reputation, impair our
ability to attract and retain customers and cause us to incur  additional costs  to  respond  to  any incident
of this nature. In the event that counterfeit  products, unauthorized  products or  products, images,  logos
or any other information that otherwise infringe third  parties’ rights are sold or posted on  our  platform,
we could also face infringement claims. We have occasionally  received claim  letters alleging our
infringement of third-party rights. In December 2015,  we received various  consumer complaints about
non-authentic Maotai liquor purchased  during our annual promotion and confirmed  that  one of our
vendors supplied non-authentic Maotai liquor  sold  on our platform. We  discontinued cooperation with
the vendor and voluntarily paid over  RMB40 million to compensate  the customers  who had purchased
such non-authentic Maotai liquor. We  cannot  assure you  that in the future, we  will  not  be  required to
allocate significant resources and incur material expenses  regarding such  claims. We may need to pay
substantial amount of compensation  to  settle similar claims without involving  in any legal proceedings,
and could be required to pay substantial  damages  or to refrain from the sale of relevant products  in
the event that a claimant prevails in any proceedings against us. Forms of potential liabilities under
PRC law if we negligently participated  or assisted in infringing  activities associated  with counterfeit
goods include injunctions to cease infringing activities, rectification, compensation and administrative
penalties. Moreover, our reputation could  be negatively affected due to the negative  publicity of any
infringement claim against us. Any third-party claims  may  materially and  adversely affect  our  business,
prospects, financial condition and results  of operations.

Failure to protect confidential information  of  our customers and our network against security  breaches could
damage our reputation and brand and substantially harm our business  and  results of operations.

A significant challenge to e-commerce  and communications  is the  secure  transmission of

confidential information over public networks. Currently, almost  all product orders and, in some cases,
payments for products we offer, are made through our Vipshop Online  Platform  and systems. In such
transactions, maintaining security on our platform and systems for the  transmission of confidential or
private  information, such as customers’ personal information, payment-related  information and
transaction information, is essential to maintain consumer  confidence in  our platform and systems.

We  have adopted rigorous security policies  and measures, including use of encryption technology,

to protect our proprietary data and customer information. However, advances in technology, the
expertise of hackers, new discoveries  in the field of cryptography or other events or  developments could
result in a compromise or breach of  the  technology that we use  to  protect confidential information. We
may not be able to prevent third parties, especially hackers or other individuals or  entities engaging  in
similar activities, from illegally obtaining  such confidential or private information we  hold  as a result  of
our  customers’ visits on our platform. Such individuals or entities obtaining our customers’ confidential
or private information may further engage in  various other illegal  activities using such information.  In
addition, we have limited control or influence over the  security policies or measures  adopted by third-
party providers of online payment services through which some  of our  customers  may elect to make
payment for purchases on our platform.  Furthermore, our third-party  delivery companies may  also
violate their confidentiality obligations  and disclose or use information  about our customers illegally.
Although we do not believe that we will  be held responsible for any  such illegal  activities, any negative

16

publicity on our platform’s safety or  privacy protection mechanism and policy could materially and
adversely affect our public image and reputation.

In addition, the methods used by hackers and others engaged  in illegal online  activities are
increasingly sophisticated and constantly  evolving. Significant capital, managerial and other resources
may be required to ensure and enhance information security or  to  address the issues caused  by  such
security failure. Any perception by the  public  that e-commerce and transactions, or the  privacy of  user
information, are becoming increasingly unsafe  or vulnerable to attack could inhibit the growth of  online
retail and other online services generally,  which may  also in turn  reduce the number of orders we
receive and materially and adversely affect our business, financial condition and results  of  operations.

We may  not be able to prevent others from  unauthorized use of our intellectual property, which could harm
our business and competitive position.

We  regard our trademarks, service marks, domain names, trade secrets,  proprietary  technologies

and other intellectual property as critical  to  our  business.  We rely  on a combination of intellectual
property laws and contractual arrangements, including confidentiality agreements and  license
agreements with our employees, brand  partners  and others,  to  protect our proprietary  rights. As of
December 31, 2017, we own 1,051 registered  trademarks, 113 copyrights (including  copyrights with
respect to 85  software products developed by us relating to various  aspects of our operations), and 276
registered domain names that are material to our business, including vip.com and vipshop.com. See
‘‘Item 4.B. Information on the Company—Business Overview—Intellectual Property.’’

It  is often difficult to register, maintain and  enforce intellectual property rights in China.  Statutory

laws and regulations are subject to judicial  interpretation and  enforcement  and may  not  be  applied
consistently due to the lack of clear guidance on  statutory interpretation.  Confidentiality agreements
and license agreements may be breached by  counterparties, and there may not be adequate remedies
available to us for any such breach. Accordingly, we may  not  be  able  to  effectively protect our
intellectual property rights or to enforce  our contractual rights  in China. Policing any unauthorized  use
of our intellectual property is difficult  and costly  and  the steps we have  taken may  be  inadequate to
prevent the misappropriation of our intellectual property. In  the event that we resort to litigation to
enforce our intellectual property rights, such  litigation could result in  substantial costs and  a diversion
of our managerial and financial resources. We can provide no assurance  that  we will prevail in  such
litigation. In addition, our trade secrets may be leaked or otherwise become available  to,  or be
independently discovered by, our competitors. Any failure in protecting or enforcing our intellectual
property rights could materially and adversely affect  our business, financial condition  and results of
operations.

Future strategic alliances or acquisitions may materially  and  adversely  affect  our business,  financial  condition
and results of operations.

We  may pursue selected strategic alliances and potential strategic  acquisitions that are

complementary to our business and operations, including  opportunities that can help us promote  our
brand to new customers and brands,  expand our product and service offerings and improve our
technology infrastructure. We may also  pursue strategic initiatives with brands and platforms in
international markets.

Strategic alliances with third parties could subject  us to a number of risks, including risks
associated with sharing proprietary information, non-performance or  default by counterparties, and
increasing expenses in establishing these new alliances, any  of  which may  materially  and adversely affect
our  business. We may have little ability  to  control  or monitor the actions of our partners. To the extent
a strategic partner suffers any negative  publicity  as a result  of its  business  operations,  our reputation
may be negatively affected by virtue  of  our association with such party.

17

In addition, although we have no current acquisition plans, we  may  consider  entering into strategic

acquisition of other companies, businesses, assets or  technologies that  are complementary  to  our
business and operations as part of our growth strategy. For example,  we acquired a 75%  equity interest
in Lefeng from Ovation, in February  2014. Lefeng owns and operates  the online retail business
conducted through  lefeng.com, an online retail website specialized in selling  cosmetics and fashion
products  in  China.  The  total  consideration  paid  by  us  for  the  acquisition  was  approximately
US$132.5 million, including cash payment  and  financing in connection with assumed liabilities.
Subsequently in the same month, we  acquired a 23% equity interest, on a fully diluted basis, in Ovation
for a total consideration of approximately US$55.8 million pursuant to a share purchase and
subscription agreement with Ovation and  some of its existing shareholders. In February 2015, January
2016 and May 2016, we acquired an  aggregate  of  96.98% of equity interest in Feiyuan
Logistics Co., Ltd., or Feiyuan, for a  total  consideration  of approximately  RMB255.7 million
(US$36.8 million), to boost our warehousing,  transportation and distribution capabilities in southeast
China. In September 2016, we acquired 100% of equity interest in Zhejiang Ebatong
Technology Co., Ltd., which is a third-party payment  service provider, for a total consideration of
RMB428.3 million (US$61.7 million).  Zhejiang Ebatong Technology Co., Ltd. changed its name to
Zhejiang Vipshop Payment Co., Ltd. following the completion of acquisition, and would develop our
Internet payment channel. In December 2017, subsidiaries  of Tencent Holdings Limited,  or Tencent,
and  JD.com,  Inc.,  or  JD.com,  invested  in  us  with  an  aggregate  investment  amount  of  US$862.3 million
(approximately RMB5.61 billion) in cash.  A Tencent  subsidiary and JD.com also entered into strategic
cooperation framework agreement and  business cooperation framework agreement  with us, respectively.
Under these agreements, Tencent granted  us an access interface on Weixin  Wallet, and JD.com granted
us access interfaces on JD.com’s mobile application and JD.com’s Weixin Discovery shopping
application, to utilize the traffic from  such platforms.

Strategic acquisitions and subsequent  integrations of  newly  acquired businesses would require
significant managerial and financial resources and could  result in a diversion of resources from our
existing business, which in turn could  adversely affect our growth  and  business operations. The costs of
identifying and consummating acquisitions  may be significant. We may also  incur  significant expenses in
obtaining approvals from shareholders  and  relevant  government authorities in China and  elsewhere in
the world. Our failure to consummate  acquisitions  could also require us to pay certain pre-negotiated
fees and expenses. Acquired businesses  or assets  may not generate expected  financial results and may
have historically incurred and continue  to  incur losses.  In addition, acquisitions could also require the
use of substantial amount of cash, issuance of equity  or debt securities, incurrence of  significant
goodwill and related impairment charges,  amortization expenses for intangible assets  and exposure to
potential unknown liabilities of the acquired businesses or assets, including liabilities as the result of
historical actions of the acquired businesses.  The cost and duration of integrating newly acquired
businesses could also materially exceed our  expectations. Any such negative  developments could
materially and adversely affect our business,  financial  condition, and results of operations.

Any interruption in the operation of our regional logistics hubs or data  centers for an extended period may
materially and adversely affect our business.

Our ability to process and fulfill orders accurately and to provide  high quality customer service
depends on the efficient and uninterrupted operation of our current regional logistics hubs and our
self-owned servers located in data centers  operated by  major PRC Internet datacenter providers. Our
regional logistics hubs and data centers  may  be  vulnerable to damage caused by fire, flood,  power  loss,
telecommunications failure, break-ins,  earthquake, human errors and other events. We have  developed
a disaster tolerant system which includes real-time data mirroring,  daily off-line data back-up and
redundancy and load balancing. However, we do not carry business interruption insurance. The
occurrence of any of the foregoing risks  could materially and adversely affect  our business, prospects,
financial condition, and results of operations.

18

We may  be subject to product liability claims  if people or  properties are harmed by the  products we sell.

We  sell products manufactured by third parties, some of which may be defectively designed or
manufactured. As a result, sales of such products could expose us to product liability claims relating  to
personal injury or  property damage and  may require product recalls or other actions. Third parties
subject to such injury or damage may  bring claims or legal  proceedings against us as  a product  retailer
or as a marketplace service provider.  Currently,  we maintain  the third-party liability insurance and
product  liability insurance in relation  to  products we  sell for any  product liability claims  based on
property damage or personal injury. We also maintain public  liability  insurance. However, any material
product  liability claim beyond our coverage  or litigation could materially and adversely  affect our
business, financial condition and results  of operations. Even  unsuccessful claims could result in the use
of funds and managerial efforts in defending them  and  could negatively impact on  our reputation.

We have  limited insurance coverage which  could expose us to significant costs and business disruption.

Risks associated with our business and  operations include, but are not  limited to, damage to
properties due to fire, explosions and other accidents, business interruption due to power shortages or
network failure, product liability claims, transportation damages, losses of key personnel and  risks
posed by natural disasters including storms, floods  and  earthquakes, any of which  may result in
significant costs or business disruption.  We have maintained insurance coverage we consider  necessary
and sufficient for our business, and customary for the industry in  which we operate, including  all  risk
property insurance covering our equipment, facilities,  inventories and other properties and public
liability insurance covering certain premises liability. However, as the insurance industry in China  is still
in an early stage of development, insurance  companies in China currently offer limited business-related
insurance products. We do not maintain business interruption  insurance. We cannot  assure you  that  our
insurance coverage is sufficient to prevent us from any loss to be sustained or that we will be able  to
successfully claim our losses under our  current insurance  policies on a  timely basis, or at all. If we incur
any loss that is not covered by our insurance policies, or the  compensated amount is significantly less
than our actual loss, our business, financial condition,  and  results of operations could be materially and
adversely affected.

Our business depends on the continuing efforts  of  our  management. If we lose their services, our business may
be severely disrupted.

Our business operations depend on the continuing efforts of our management, particularly the
executive officers named in ‘‘Item 6.A. Directors, Senior  Management and Employees—Directors and
Senior Management’’ in this annual report. If one or more of  our management were unable or
unwilling to continue their employment  with us, we might not be able to replace  them in a timely
manner, or at all. We may incur additional expenses  to  recruit and retain qualified replacements. Our
business may be severely disrupted and our financial condition and results  of operations  may be
materially and adversely affected. In  addition, our management may join  a competitor or form  a
competing company. We can provide no  assurance that we will  be  able  to  successfully  enforce our
contractual rights included in the employment agreements  we have entered into with  our  management
team, particularly in China, where all these  individuals reside.  As a  result, our business may be
negatively affected due to the loss of one  or more members of our  management.

If we are unable to attract, train and retain  qualified personnel, our  business may be materially and  adversely
affected.

We  intend to hire and retain additional  qualified employees  to  support our business operations and

planned expansion. Our future success depends,  to  a significant  extent, on  our ability  to  attract, train
and retain qualified personnel, particularly  management, technical, marketing and  other operational
personnel with expertise in the online retail industry. Our experienced mid-level  managers are

19

instrumental in implementing our business strategies, executing our business  plans and supporting  our
business operations and growth. Since our industry is characterized by  high demand and intense
competition for talent, we can provide  no  assurance that we will be able to attract or retain qualified
staff  or other highly skilled employees  that we will  need to achieve  our strategic objectives. In addition,
our  ability to train and integrate new  employees into  our operations may  also be limited and may not
meet the demand for our business growth  on a timely fashion, or at all.  If we are unable  to  attract,
train and retain qualified personnel, our  business may  be  materially and adversely affected.

Failure to renew our current leases or locate  desirable alternatives for  our facilities could  materially and
adversely affect our business.

We  lease various properties for offices, logistics centers, data centers and customer  service  centers.

We  may not be able to successfully extend or  renew  such leases and may therefore be forced  to
relocate  our affected operations. This could  disrupt  our  operations  and result  in significant  relocation
expenses, which could materially and adversely affect our business,  financial condition and  results of
operations. In addition, we compete with other businesses for  premises at certain locations or of
desirable sizes. As a result, even though we  could extend  or renew our leases, rental payments  may
significantly increase as a result of the high demand  for the  leased  properties.  In  addition, we may not
be able to locate desirable alternative  sites for  our  facilities as our business continues  to  grow  and such
failure in relocating our affected operations could affect our business and  operations.

Our use of leased properties could be challenged by  third  parties,  which may  cause interruptions to our
business operations.

Some of  our landlords do not have proper  ownership certificates for  the properties  we lease, or

have other restrictions on their ownership  of the properties. In  particular, we  have six offices in
Guangzhou as of the date of this report.  Some of them are located on land allocated by local
government, and the landlord has not  obtained  the relevant government  approvals for leasing  the
premises. In addition, some of our leased properties were mortgaged by the  owners to third parties
before we entered into lease agreements  with them,  and if such  owners fail to perform their obligations
secured by such properties and the mortgage is enforced  by  the third parties, we may be unable to
continue to lease such properties and  may be forced to relocate. Furthermore, a  few of our leasehold
interests in leased properties have not been registered with  relevant  PRC  government authorities as
required by PRC laws. According to  PRC  laws, rules and regulations, failure to register a  lease
agreement will not affect its effectiveness between  the landlord and the tenant. However, the landlord
and the tenant may be subject to administrative  fines of up to RMB10,000 each for such  failure to
register the lease. As of the date of this annual report, we are  not aware  of any  claims  or actions being
contemplated or initiated by government  authorities or any  third parties with  respect to our leasehold
interests in or use of such properties.  Currently, we are constructing our new office building in
Guangzhou and plan to move into the new office  building upon  its anticipated completion in  2019.
However, we cannot assure you that our  use of the  leased properties  before  we move into our new
office building will not be challenged by the  government authorities  or third parties alleging ownership
of such properties. In the event that our  use of properties is successfully  challenged, we may be forced
to relocate the affected operations. We  can provide no assurance that we will be able to find suitable
replacement sites on terms acceptable to us on  a timely basis,  or  at  all, or that we  will not be subject to
material liability resulting from third parties’ challenges on our use  of such properties.  As a result, our
business, financial condition, and results  of operations may be materially and  adversely affected.

20

If we fail to implement and maintain an effective  system of internal controls,  we may be unable to  accurately
report our results of operations or prevent  fraud, and  investor confidence and the market price of our ADSs
may be materially and adversely affected.

We  are subject to the reporting obligations  under the  U.S.  securities laws. The Securities and
Exchange Commission, or SEC, as required under Section 404  of  the Sarbanes-Oxley Act  of 2002, has
adopted rules requiring a public company to include a report of  management on the effectiveness of
such company’s internal control over financial reporting in  its annual report  on Form 20-F. In  addition,
an independent registered public accounting firm for  a public  company must issue an attestation  report
on the effectiveness of our internal control  over financial reporting  for the  year  ended December  31,
2017, as included in this annual report. As required  by Section 404 of the Sarbanes-Oxley  Act of 2002
and related rules promulgated by SEC, our management assessed the effectiveness of our internal
control over financial reporting as of  December 31, 2017  using criteria established in Internal  Control—
Integrated Framework (2013) issued by the Committee of Sponsoring  Organizations of the Treadway
Commission. Based on this assessment, our management concluded that our internal control over
financial reporting was effective as of  December 31, 2017. In  addition, our independent registered
public accounting firm attested the effectiveness of our internal control and reported that our internal
control over financial reporting was effective as of December 31, 2017. If  we fail to achieve and
maintain an effective internal control environment for our financial reporting, we may not be able to
conclude on an ongoing basis that we have effective  internal  control over financial reporting in
accordance with the Sarbanes-Oxley Act.  We may therefore need to incur  additional costs and  use
additional management and other resources in an  effort to comply with Section 404  of  the Sarbanes-
Oxley Act and other requirements going  forward. Moreover,  effective internal  control over financial
reporting is necessary for us to produce reliable financial reports. As a  result, any  failure to maintain
effective internal control over financial reporting could  result in  the loss  of  investor confidence in the
reliability of our financial statements,  which  in turn could negatively impact  the trading  price of our
ADSs. Additionally, ineffective internal control over financial  reporting  could  expose us to increased
risk of fraud or misuse of corporate assets and subject us to potential delisting from  the stock exchange
on which we list, regulatory investigations  and civil or  criminal sanctions.

Our business, financial condition and results of operations, as  well as our  ability to obtain  financing,  may be
adversely affected by the downturn in the  global or Chinese economy.

The global macroeconomic environment is  facing challenges, including the  escalation of the
European sovereign debt crisis since 2011,  the end of quantitative easing by the  U.S. Federal Reserve
and the economic slowdown in the Eurozone in 2014, and the slowdown of the  Chinese  economy since
2012. There have been concerns over unrest in the  Middle East and  Africa, which have  resulted in
volatility in oil and other markets, and over the expansion of terrorist activities  into  Europe and other
regions. In June 2016, British citizens  voted in a  referendum to withdraw  the membership  of  the
United Kingdom from the European Union. The result  of  the vote caused instant  and significant
volatility in the global financial and securities markets. The various uncertainties  in the political  and
economic situations of the United Kingdom and the European Union arising from the anticipated
withdrawal may have a negative and prolonged  impact on the global economy.

Economic conditions in China are sensitive to global economic conditions. Our business and

operations are primarily based in China and substantially all of  our revenues  are derived from  our
operations in China. Accordingly, our financial results  have been, and are  expected to continue to be,
affected by the economy and online retail industry in China. While the economy in China has  grown
significantly over the past decades, growth  has been  uneven, both geographically and among various
sectors of the economy, and the rate  of  growth has  been slowing. The  online  retail industry is
particularly sensitive to economic downturns, and the macroeconomic environment in  China may  affect
our  business and prospects. A prolonged  slowdown in the  global or Chinese economy may lead  to  a

21

reduced level of online purchasing activities,  which could materially  and  adversely affect our business,
financial condition, and results of operations.

Moreover, a slowdown in the global or Chinese economy  or the recurrence  of any  financial
disruptions may materially and adversely  impact financings available to us. The weakness in  the
economy  could erode investors’ confidence, which constitutes the  basis of the  credit markets. There  is
considerable uncertainty over the long-term effects  of the expansionary monetary and  fiscal policies
that have been adopted by the central  banks and  financial authorities of some of the world’s leading
economies, including China. The recent  financial turmoil affecting  the financial markets and  banking
system may significantly restrict our ability  to  obtain financing in  the capital markets or from  financial
institutions on commercially reasonable  terms, or  at all. Any prolonged slowdown in the  global or
Chinese economy may negatively impact our business, results of  operations,  and financial condition,
and continued turbulence in the international  markets  may adversely affect our  ability to access  the
capital markets to meet liquidity needs.

Our results of operations are subject to quarterly fluctuations due to  a number of factors that could adversely
affect our business and the trading price of our ADSs.

We  experience seasonality in our business, reflecting a combination of seasonal fluctuations in
Internet usage and traditional retail seasonality patterns.  For  example, we generally  experience  less  user
traffic and purchase orders during national holidays  in China, particularly during  the Chinese New  Year
holiday season in the first quarter of each  year.  Furthermore, sales in  the traditional retail  industry are
significantly higher in the fourth quarter  of each calendar year  than in  the preceding three  quarters.
Due to the foregoing factors, our financial condition and results of operations for  future quarters may
continue to fluctuate and our historical  quarterly results  may  not  be  comparable to future quarters. As
a result, the trading price of our ADSs may  fluctuate from time to time  due to seasonality.

Risks Relating to Our Corporate Structure and Restrictions on Our Industry

Substantial uncertainties and restrictions exist with respect  to the interpretation and application of PRC laws
and regulations relating to online commerce  and provision of  Internet content in China. If  the PRC
government finds that the structure we have  adopted for our  business operations  does not comply with  PRC
laws and regulations, we could be subject to severe penalties,  including shut-down of our  Vipshop Online
Platform.

Foreign ownership of Internet-based businesses is  subject to significant  restrictions under current

PRC laws and regulations. The PRC  government regulates Internet  access, provision of online
information and the conduct of online commerce  through strict business licensing  requirements and
other government  regulations. These  laws  and regulations also include  limitations on  foreign ownership
in PRC companies that provide value-added telecommunication services, including commercial Internet
content services and online data processing  and  transaction processing  (operating e-commerce) services.
Specifically, foreign investors are not  allowed  to  own more than 50% of  the equity interests in  any
entity conducting value-added telecommunication  services (except for operating e-commerce), including
commercial Internet content provision business. The Ministry  of  Industry and Information Technology,
or MIIT, issued the Circular on Strengthening  the Administration of Foreign  Investment in and
Operation of Value-added Telecommunications Business,  or  the MIIT  Circular, in July 2006. The MIIT
Circular reiterated the regulations on  foreign investment in  telecommunications businesses, which
require foreign investors to set up foreign-invested  enterprises, or FIEs,  and obtain value-added
telecommunication business operating licenses,  or VATS Licenses, to conduct any  value-added
telecommunications business in China. Because commercial Internet  content provision is a value-added
telecommunication business, FIEs that  plan to engage  in Internet content  provision business must
obtain VATS Licenses for Internet content provision  business, or the ICP Licenses. Meanwhile, the
operators of online platforms that provide access  to  third-party merchants for  sales  of  their  products

22

are also required to obtain a VATS License for online data processing and transaction processing
(operating e-commerce) services, or  the  EDI License. Under  the MIIT Circular, a  domestic  company
that holds a VATS License, including the  ICP License or EDI  License, is prohibited from leasing,
transferring or selling the license to foreign investors in any form, and from  providing any assistance,
including providing resources, sites or facilities, to foreign  investors that conduct value-added
telecommunications business illegally  in China.

We  are a Cayman Islands company, and  our  PRC subsidiary, namely  Vipshop (China) Co., Ltd., or

Vipshop China, is a wholly foreign-owned enterprise, or WFOE, under  PRC law.  To  comply with PRC
laws and regulations, we conduct our  operations  in China,  including  the operations  of our  Vipshop
Online  Platform,  through  contractual  arrangements  entered  into  by  our  respective  consolidated
affiliated  entities, namely, Vipshop Information Technology Co.,  Ltd., or Vipshop Information,  Tianjin
Pinjian E-Commerce Co., Ltd. (formerly  known  as ‘‘Shanghai  Pinjian  E-Commerce Co.,  Ltd.’’), or
Lefeng Information, Pin Jun Tong Enterprise Management & Consulting Co.,  Ltd.,  or Pin  Jun Tong,
and Guangzhou Vipshop E-Commerce  Co.,  Ltd., or Vipshop E-Commerce. Because all shareholders  of
our  consolidated affiliated entities are  PRC citizens, our consolidated affiliated entities are therefore
considered PRC domestic enterprises under PRC laws.  As of the  date of this annual report, our
consolidated affiliated entity, Vipshop  Information, held an  ICP License that  is essential to the
operation of our business and valid until  September 24, 2018, and Vipshop E-Commerce  held an EDI
License valid until December 2022, which  is required  for providing platform access to third-party
merchants for their sales of products  to  further develop our business.  For a  detailed description of
these licenses and permits, see ‘‘Item  4.B. Information on the Company—Business Overview—
Regulation.’’ Each of our consolidated  affiliated entities is a PRC limited liability company.  As a result
of these  contractual arrangements, we  exert  control  over our consolidated affiliated entities  and
consolidate their operating results in  our financial  statements under U.S.  GAAP. For a detailed
description of these contractual arrangements, see ‘‘Item  4.C.  Information on the  Company—
Organizational Structure.’’

In the opinion  of  our PRC counsel, Han Kun Law Offices, our current ownership structure, the
ownership structure of our PRC subsidiaries and our consolidated affiliated entities, each as  described in
this annual report, are in compliance with existing PRC laws, rules and regulations,  and  the contractual
arrangements among (a) Vipshop China, (b) Vipshop Information, and (c) shareholders of  Vipshop
Information as one set and the other three sets concerning our insignificant consolidated affiliated
entities, each  as described in this annual report, are not in violation of any  existing PRC laws, rules and
regulations.  There are, however, substantial uncertainties regarding the interpretation and application  of
current or future  PRC laws and regulations. Particularly, in January 2015, the PRC Ministry of
Commerce,  or MOFCOM, published a discussion draft of the proposed Foreign Investment Law for
public review and comments. Under the draft Foreign Investment Law, variable interest entities would
also  be deemed as FIEs, if they are ultimately ‘‘controlled’’ by foreign investors, and  be subject to
restrictions on foreign investments. See also ‘‘Item 3.D. Key Information—Risk Factors—Risks Relating
to Our Corporate Structure and Restrictions on Our Industry—Our business  may be  significantly affected
by  the Draft Foreign Investment Law, if implemented as proposed.’’ Accordingly, we  cannot  assure  you
that PRC government authorities will not ultimately take a view contrary to  or otherwise  different  from
that of our PRC counsel.

If our ownership structure, contractual arrangements and businesses of our company, our PRC
subsidiaries or our consolidated affiliated  entities  are found to be in  violation of any existing  or future
PRC laws or regulations, the relevant government authorities, including CSRC,  would have broad
discretion in dealing with such violation,  including levying  fines, confiscating  our income or  the income
of our PRC subsidiaries or our consolidated  affiliated entities, revoking  the business licenses  or
operating licenses of our PRC subsidiaries or our consolidated affiliated  entities, shutting down our
servers or blocking our platform, discontinuing  or placing restrictions or onerous conditions on  our
operations, requiring us to undergo a  costly  and disruptive restructuring,  restricting or prohibiting  our

23

use of proceeds from any securities offerings outside  China  to  finance our business and operations  in
China, and taking other regulatory or enforcement actions that could be harmful to our business. Any
of these  actions could cause significant disruption to our business operations and  severely damage  our
reputation, which would in turn materially and adversely affect our  business, financial  condition and
results of operations.

We rely on contractual arrangements with our  consolidated  affiliated entities and their respective shareholders
for  the operation of our business, which  may not  be as effective as  direct ownership. If our consolidated
affiliated  entities and their respective shareholders fail to perform their obligations under these contractual
arrangements, we may have to resort to arbitration  or litigation to  enforce  our rights, which may be
time-consuming, unpredictable, expensive, and  damaging to our operations and reputation.

Because of PRC restrictions on foreign ownership  of  Internet-based  businesses in China,  we

depend  on contractual arrangements with our consolidated affiliated entities, in which we  have no
ownership interest, through our PRC  subsidiaries to partly conduct our operations. These  contractual
arrangements, governed by PRC laws, are intended to provide us  with effective control over  our
consolidated affiliated entities and allow us to obtain economic  benefits from  them. Although we  have
been advised by our PRC counsel, Han  Kun Law Offices, that these contractual arrangements  are valid,
binding  and enforceable under current  PRC  laws,  these contractual arrangements may  not  be  as
effective in providing control as direct  ownership. For example, our consolidated affiliated entities and
their respective shareholders could breach their contractual arrangements with  us by, among other
things, failing to operate our online retail business in an  acceptable manner or  taking other actions that
are detrimental to our interests. If we  held controlling equity interest in  our  consolidated  affiliated
entities, we would be able to exercise  our  shareholder rights to effect  changes to its board of directors,
which  in turn could implement changes at the management and operational level of  the consolidated
affiliated  entities. However, under the  current contractual arrangements, if  our  consolidated  affiliated
entities or their respective shareholders fail  to  perform their obligations  under these contractual
arrangements, we may have to incur  substantial costs  to  enforce such  arrangements, and rely on legal
remedies, including arbitration and litigation,  under PRC law, which may not be sufficient or  effective.
In particular, the contractual arrangements relating to Vipshop Information  and the  two recently
established consolidated affiliated entities,  namely Pin Jun  Tong  and  Vipshop E-Commerce Co., provide
that any dispute arising from these arrangements will be submitted to the South China International
Economic and Trade Arbitration Commission for arbitration, while  the contractual arrangements
relating to Lefeng Information provide that any dispute arising from  these arrangements  will  be
submitted to the China International Economic and Trade  Arbitration Commission for  arbitration. The
ruling of such arbitration will be final  and binding. The legal framework  and system in China,
particularly those relating to arbitration  proceedings, is not as  developed  as other jurisdictions such as
the United States. As a result, significant uncertainties relating to the  enforcement of legal rights
through arbitration, litigation and other legal  proceedings remain in China, which  could  limit our  ability
to enforce these contractual arrangements and exert  effective control over  our consolidated affiliated
entities. If we are unable to enforce these  contractual arrangements,  or if we  suffer significant  delay or
other obstacles in the process of enforcing these contractual arrangements, our business and operations
could be severely disrupted, which could  materially and  adversely affect our  results of operations and
damage  our reputation, and we may  not be able to consolidate the financial results  of our  consolidated
affiliated  entities into our consolidated financial  statements in accordance with  U.S. GAAP. See
‘‘Item 3.D. Key Information—Risk Factors—Risks  Relating  to  Doing  Business in  China—Uncertainties
with respect to the PRC legal system could adversely affect us.’’

24

The shareholders of our significant consolidated affiliated entities  have  potential conflict of interest with us,
which may adversely affect our business.

Each  shareholder of Vipshop Information is a  shareholder and/or  director of our company.  In
addition, such shareholders’ equity interest  in our company will be further diluted  as a result  of any
future offering of equity securities. As a  result,  conflict of interest may arise  as a result of such dual
shareholding and governance structure.

Each  of these shareholders of Vipshop Information is  also a director of our company, and has  a
duty of care and a duty of loyalty to our company and to our shareholders  as a whole under  Cayman
Islands law. Under the contractual arrangements with Vipshop Information and its shareholders, (a) we
may replace any such individual as a shareholder of Vipshop Information at  our discretion,  and
(b) each of these individuals has executed a power  of attorney  to  appoint  Vipshop China  or its
designated third party to vote on their behalf  and  exercise shareholder rights of  Vipshop Information.
However, we cannot assure you that these  individuals will act  in the  best interests of our company
should any conflict of interest arise, or that any conflict of  interest will  be resolved  in our favor. These
individuals may breach or cause Vipshop Information to breach the existing  contractual  arrangements.
If we  cannot resolve any conflict of interest or disputes between us and any of these individuals, we
would have to rely on legal proceedings, which  may be expensive, time-consuming and disruptive to our
operations. There is also substantial  uncertainty as to the outcome of any such  legal proceedings.

We may  lose the ability to use and enjoy assets held  by our consolidated  affiliated entities  that are important
to the operation of our business if either  such  entity goes bankrupt or  becomes  subject to a  dissolution or
liquidation proceeding.

As part of our contractual arrangements with our consolidated affiliated entities, each such entity

holds certain assets that are important to the operation of our business. If either of our consolidated
affiliated  entities goes bankrupt and all  or part of its assets become subject to liens or rights  of third-
party creditors, we may be unable to continue some or all of our  business activities, which could
materially and adversely affect our business,  financial  condition and results of operations. If  either of
our  consolidated affiliated entities undergoes  a voluntary or  involuntary liquidation  proceeding, the
unrelated third-party creditors may claim rights to some  or all  of these  assets, thereby hindering our
ability to operate our business, which could materially  and adversely  affect  our business, financial
condition and results of operations.

Our business may be significantly affected  by the Draft Foreign Investment Law, if implemented as proposed.

On January 19, 2015, MOFCOM published the  draft Foreign Investment Law. At  the same time,
MOFCOM  published  an  accompanying  explanatory  note  of  the  draft  Foreign  Investment  Law,  which
contains important information about  the draft Foreign Investment Law, including  its drafting
philosophy  and  principlesplans  to  transition  to  the  new  legal  regime  and  treatment  of  business  in  China
controlled  by  foreign  invested  enterprises.  The  draft  Foreign  Investment  Law  proposed  significant
changes to the PRC foreign investment legal regime and, when implemented, may  have a significant
impact  on  businesses  in  China  controlled  by  foreign  invested  enterprises  primarily  through  contractual
arrangements,  such  as  our  business.  MOFCOM  solicited  comments  on  the  draft  Foreign  Investment
Law in 2015, but no new draft has been  published since then. There is substantial  uncertainty with
respect  to  its  final  content,  interpretation,  adoption  timeline  and  effective  date.  It  is  anticipated,
however, that the draft Foreign Investment Law  will  reflect regulations on variable interest entities.
MOFCOM suggests both registration  and  approval  as potential options for  the regulation of variable
interest  entity  structures,  depending  on  whether  they  are  ‘‘Chinese’’  or  ‘‘foreign  controlled.’’  One  of  the
core concepts of the draft Foreign Investment Law is ‘‘de facto control,’’ which emphasizes substance
over  form  in  determining  whether  an  entity  is  ‘‘Chinese’’  or  ‘‘foreign-controlled.’’  ‘‘Chinese  investors’’
are  individuals  who  are  Chinese  nationals,  Chinese  government  agencies  and  any  domestic  enterprise
controlled by Chinese nationals or government  agencies. ‘‘Foreign investors’’ are  foreign citizens,
foreign  governments,  international  organizations  and  entities  controlled  by  foreign  citizens  and  entities.

25

It  is likely that we might be considered ultimately controlled  by PRC  entities and/or citizens,
because, among others, Mr. Eric Ya Shen as a PRC  citizen and his affiliates held  16,510,358 Class B
ordinary shares and options to acquire  192,500 Class A ordinary shares,  representing  approximately
58.9% of our total voting power as of  March 31, 2018. The draft Foreign Investment Law has  not  taken
a position on what actions will be taken  with respect to existing  companies with  VIE structure, whether
or not these companies are controlled  by  PRC entities and/or citizens, while  it is soliciting comments
from the public on this point. Moreover,  it  is uncertain whether  the  online  sales,  e-commerce, and
value-added telecommunications industries, in which our consolidated affiliated entities  operate,  will be
subject to the foreign investment restrictions or prohibitions set forth on the ‘‘negative list’’ to be
issued. If the enacted version of the  Foreign Investment Law  and the final ‘‘negative list’’ mandate
further actions, such as MOFCOM market entry clearance or certain  restructuring of our corporate
structure and operations, to be completed by  companies with  existing VIE structure like us, we face
substantial uncertainties as to whether these  actions can be timely completed, or  at all, and our
business and financial condition may  be  materially and adversely affected.

The draft Foreign Investment Law, if  enacted  as proposed,  may  also materially impact our

corporate governance practice and increase our compliance costs. For  instance,  the draft Foreign
Investment Law imposes stringent ad hoc  and periodic information reporting requirements on  foreign
investors and the applicable FIEs. Aside from investment  implementation report and investment
amendment report that are required  at each investment and alteration  of  investment specifics, an
annual report is mandatory, and large  foreign investors meeting  certain criteria  are required  to  report
on a quarterly basis. Any company found to be non-compliant with these information  reporting
obligations may potentially be subject to fines  and/or administrative or criminal liabilities, and  the
persons directly responsible may be subject  to  criminal liabilities.

Our contractual arrangements with our consolidated affiliated entities may result  in adverse tax consequences
to us.

We  might be subject to adverse tax consequences if the PRC tax authorities were to determine that

the contracts between our PRC subsidiaries and our consolidated affiliated  entities were  not  entered
into on an arm’s length basis and therefore constitute  favorable transfer pricing arrangements.  If this
occurs, the PRC tax authorities could request that our consolidated affiliated  entities adjust  its taxable
income, if any, upward for PRC tax purposes. Such a  pricing adjustment  could  adversely affect us  by
increasing our consolidated affiliated  entities’ tax expenses  without  reducing  our tax expenses, which
could subject our consolidated affiliated entities  to  late  payment fees and other penalties for
underpayment of taxes. The PRC Enterprise Income Tax  Law, or  the  EIT Law, requires  every
enterprise in China to submit annual report of enterprise income  tax, or EIT, together with  a report on
transactions with its related parties to  the relevant  tax  authorities.  The tax  authorities  may impose
reasonable adjustments on taxation if  they  have identified any related party transactions  that  are
inconsistent with arm’s length principles.  As  a result,  our  contractual arrangements with our
consolidated affiliated entities may result  in adverse  tax consequences  to us.

If our PRC subsidiaries and consolidated  affiliated entities fail to  obtain and  maintain  the requisite assets,
licenses and approvals required under PRC laws,  our business, financial condition and results of  operations
may be materially and adversely affected.

Foreign investment and the Internet  industry in China are highly regulated  by  the PRC

government, and numerous regulatory authorities  of  the central PRC government are empowered to
issue and implement regulations governing various  aspects of the Internet  industry. See
‘‘Item 4.B. Information on the Company—Business Overview—Regulation.’’  Our PRC subsidiaries and
our  consolidated affiliated entities are  required  to  obtain  and  maintain  certain  assets relevant to their
businesses as well as applicable licenses  or approvals  from different regulatory  authorities  in order to

26

provide their current services. These  assets  and  licenses are essential to the operation  of  our  business
and are generally subject to annual review  by the  relevant  government authorities. Furthermore, our
PRC subsidiaries and our consolidated  affiliated entities  may  be  required to obtain additional licenses.
For instance, as we have launched various Internet finance  businesses, we are required to obtain and
hold various licenses, permits or approvals  that  are required for  the provision of those  Internet finance
services, and we may be required to obtain additional licenses,  permits  or approvals in  case we  further
expand our Internet finance businesses in the  future. See ‘‘Item 4.B.  Information on  the Company—
Business Overview—Regulation—Regulation on Internet finance.’’ However, we  cannot assure you that
we will obtain such licenses, permits  or  approvals in  a timely manner, or at all, due to complex
procedural requirements and policies.  If  we fail to obtain or  maintain  any of  the required,  assets,
licenses or approvals, our continued business operations in the  Internet industry may subject it  to
various penalties, such as confiscation  of illegal net  revenue, fines and the discontinuation or restriction
of our operations. Any such disruption in the business operations  of our consolidated affiliated entities
will materially and adversely affect our  business, financial condition, and results of operations.

Risks Relating to Doing Business in China

Changes in China’s economic, political or  social conditions or  government  policies could materially and
adversely affect our business and operations.

Substantially all of our assets and operations are  located in China. Accordingly, our business,

financial condition, results of operations and prospects may be influenced  to  a significant degree by
political, economic and social conditions in China generally and  by continued yet  slowing economic
growth in China as a whole.

The Chinese economy differs from the economies of most developed countries in many  respects,

including the level of government involvement,  level of  development, growth rate, control of foreign
exchange and allocation of resources. Although the  PRC  government has implemented measures
emphasizing the utilization of market  forces for  economic  reform,  the reduction of state  ownership  of
productive assets, and the establishment of improved corporate governance in business enterprises, a
substantial portion of productive assets in  China is still owned by  the government.  In addition, the  PRC
government continues to play a significant role in regulating industry development by imposing
industrial policies. The PRC government also exercises significant control over  China’s  economic
growth through allocating resources,  controlling  payment of  foreign currency-denominated  obligations,
setting monetary policy, and providing preferential treatment to particular industries or  companies.

While the Chinese economy has experienced  significant growth  over the past  decades, growth  has

been uneven, both geographically and  among various sectors of  the economy,  and the  rate of  growth
has been slowing since 2012. Any adverse  changes in economic conditions in  China, in the policies of
the PRC government or in the laws and  regulations  in China could  have a material adverse effect on
the overall economic growth of China. Such developments could adversely  affect our business and
operating results, lead to reduction in demand for our services and  adversely affect our  competitive
position. The PRC government has implemented various measures to encourage economic growth and
guide the allocation of resources. Some  of  these measures may benefit the overall  Chinese  economy,
but may have a negative effect on us.  For  example, our financial condition and results  of  operations
may be adversely affected by government control over capital investments  or changes in  tax regulations.
In addition, in the past the PRC government has implemented  certain  measures, including  interest rate
adjustment, to control the pace of economic  growth. These measures may cause decreased economic
activity in China, which may adversely affect our business and operating results.

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Uncertainties with respect to the PRC legal  system could adversely affect us.

We  conduct our business primarily through our PRC  subsidiaries and  our consolidated affiliated
entities in China. Our operations in China are governed by PRC laws and regulations. Our  significant
PRC subsidiary, Vipshop China, is an  FIE subject to laws and regulations applicable to foreign
investment in China and, in particular,  laws  applicable to FIEs. The  PRC legal system is a civil law
system based on written statutes. Unlike  the  common  law  system, prior  court decisions under the civil
law system may be cited for reference but have  limited  precedential value.

In 1979, the PRC government began to promulgate  a comprehensive  system of laws and

regulations governing economic matters  in  general. The  overall effect  of legislation over  the past three
decades has significantly enhanced the  protections afforded to various forms  of  foreign investments in
China. However, China has not developed  a fully integrated  legal system,  and recently  enacted laws and
regulations may not sufficiently cover all  aspects of  economic activities  in China. In  particular, the
interpretation and enforcement of these laws  and  regulations involve uncertainties. Since PRC
administrative and court authorities have significant discretion in  interpreting  and implementing
statutory provisions and contractual terms, it may be difficult to evaluate  the outcome  of  administrative
and court proceedings and the level of  legal protection we enjoy. These  uncertainties  may affect our
judgment on the relevance of legal requirements and  our  ability to enforce our contractual rights or
tort claims. In addition, the regulatory  uncertainties may  be  exploited through  unmerited  or frivolous
legal actions or threats in attempts to  extract payments or benefits  from us.

Furthermore, the PRC legal system is based in part on government policies and internal rules,
some of which are not published on a timely basis  or at  all and may  have retroactive effect.  As a result,
we may not be aware of our violation of any of these policies and rules  until  some time after the
violation. In addition, any administrative and court proceedings in China may be protracted,  resulting
in substantial costs and diversion of resources and management attention.

We may  be adversely affected by the complexity, uncertainties and changes  in PRC regulation  of  Internet-
related businesses and companies.

The PRC government extensively regulates the Internet  industry,  including foreign  ownership of,

and the licensing and permit requirements pertaining  to,  companies in the  Internet industry. These
Internet-related laws and regulations are relatively new and  evolving,  and their interpretation  and
enforcement involve significant uncertainty. As a  result, in  certain circumstances it may be difficult to
determine what actions or omissions  may be deemed to be in violations  of applicable laws and
regulations. Issues, risks, and uncertainties relating to PRC regulation of the Internet-related businesses
include, but are not limited to, the following:

(cid:127) We only have contractual control over our Vipshop  Online  Platform and  other platforms in

China. We do not directly own our platform  through our subsidiaries  due to the restriction  of
foreign investment in businesses providing value-added telecommunication services in  China,
including Internet content provision services. This may significantly  disrupt our business, subject
us to sanctions, compromise enforceability of related contractual  arrangements, or have  other
harmful effects on us.

(cid:127) There  are uncertainties relating to  the regulation of the Internet-related businesses  in China,
including evolving requirements for licenses and permits.  Some of  our licenses,  permits,  or
operations may be subject to challenge  by  the PRC  government, or we may  fail to obtain
licenses or permits that may be deemed necessary for our operations  or we may not be able to
obtain or renew certain licenses or permits. If  we fail to maintain any of these required licenses
or permits, we may be subject to various penalties,  including fines and discontinuation of or
restriction on our operations. Any such disruption  in our business operations may have a
material and adverse effect on our results of operations.

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(cid:127) New laws and regulations may be promulgated to regulate  Internet-related businesses in China,
including online retail businesses and Internet finance  businesses. Additional licenses or permits
may be required for or stricter supervision may be imposed on our Internet-related  businesses. If
our  operations do not comply with these new laws and regulations after they become  effective,
or if we fail to obtain any licenses or permits required under  these new laws and regulations,  we
could be subject to penalties. We cannot  assure you that  we will  be  able to obtain all licenses
and permits required for Internet-related businesses  in a  timely manner, or at all.

The interpretation and application of existing PRC  laws,  regulations and policies and possible new

laws, regulations or policies relating to the  Internet industry have created  substantial uncertainties
regarding the legality of existing and future foreign investments in, and the businesses and  activities of
Internet businesses in China, including our business. We cannot assure you that we have obtained all
the permits or licenses required for conducting  our  business in  China or will  be  able to maintain our
existing licenses or obtain any new licenses  required under any new laws  or regulations. There  are also
risks that we may be found to violate  the existing or  future laws  and  regulations given the  uncertainty
and complexity of China’s regulation of  Internet-related businesses.

Regulation and censorship of information disseminated over the Internet in China may  adversely  affect our
business, and we may be liable for content that is displayed on our platforms.

China has enacted laws and regulations  governing Internet  access and the distribution  of products,

services, news, information, audio-video  programs and other content through the Internet.  The PRC
government has prohibited the distribution  of information through the Internet  that  it deems to be in
violation of PRC laws and regulations.  If  any  of  our Internet content were deemed  by  the PRC
government to violate any content restrictions, we would not be able to continue  to  display such
content and could become subject to penalties,  including confiscation of income, fines, suspension of
business and revocation of required licenses, which could materially and adversely  affect our business,
financial condition and results of operations. We may also be subject to potential liability for any
unlawful actions of our customers or  users of  our platforms or for content we  distribute that is  deemed
inappropriate. It may be difficult to determine the type  of  content that may result in liability to us, and
if we are found to  be liable, we may  be prevented from operating our platform  in China.

The audit reports included in this annual report have been prepared by  our  independent registered  public
accounting firm whose work may not be inspected fully by  the Public Company Accounting Oversight Board
and,  as such, you may be deprived of the  benefits of such inspection.

Our independent registered public accounting firm that issues the audit reports included in  our
annual report filed with SEC, as auditors of companies that are traded  publicly  in the United States
and a firm registered with the U.S. Public  Company Accounting  Oversight Board,  or PCAOB,  is
required by the laws of the United States to undergo  regular  inspections by PCAOB to assess its
compliance with the laws of the United  States and professional standards.

Because we have substantial operations  within China and, without the  approval of PRC authorities,

PCAOB is currently unable to conduct inspections of  the work of our independent  registered  public
accounting firm as it relates to those operations, our independent  registered  public  accounting firm is
not currently inspected fully by PCAOB. This lack of PCAOB inspections  in China  prevents PCAOB
from regularly evaluating our independent  registered  public accounting firm’s audits and  its  quality
control procedures. As a result, investors may be deprived of the  benefits of PCAOB inspections.

Inspections of other firms that PCAOB has conducted outside China have identified deficiencies in

those firms’ audit procedures and quality control procedures,  which may  be addressed as part of the
inspection process to improve future  audit  quality. The inability  of PCAOB to conduct full  inspections
of auditors in China makes it more difficult to evaluate the effectiveness of our independent registered

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public accounting firm’s audit procedures or quality  control procedures  as compared  to  auditors outside
of China that are subject to PCAOB  inspections. Investors may lose  confidence in  our reported
financial information and procedures and the quality of our financial statements.

If the settlement reached between SEC  and the ‘‘Big Four’’ China-based accounting firms, including the PRC
affiliate of our independent registered public  accounting  firm,  concerning  the manner in which SEC may  seek
access to audit work papers from audits in  China of U.S.-listed  companies, is  not or  cannot be performed in a
manner acceptable to authorities in China  and the United States, we could  be  unable  to timely  file  future
financial statements in compliance with the  requirements of the Securities  Exchange Act of 1934.

Starting in 2011 all PRC audit firms  practicing  before  SEC, including  the PRC affiliate of our

independent registered public accounting  firm and those of the other ‘‘Big Four’’  networks, were
affected by a conflict between U.S. and  PRC  laws. Specifically, SEC and PCAOB  sought to obtain from
the PRC accounting firms access to their  audit work papers and related documents  from audits  in
China of the operations of certain U.S.-listed companies.  The  PRC accounting firms were, however,
advised by their legal counsels and directed by the relevant PRC  authorities that under  PRC  law they
could not respond directly to the U.S. regulators on  those requests,  and that requests by foreign
regulators for access to such papers in China  had  to  be  channeled through CSRC.

In December 2012 SEC commenced  administrative proceedings under Rule 102(e)  of  its  Rules of

Practice and also under the Sarbanes-Oxley Act of  2002 against the PRC affiliates of  the ‘‘Big Four’’
accounting firms, including the PRC affiliate of our  independent registered public accounting firm.
After the first hearing in July 2013, an administrative  law  judge  issued an initial decision  in January
2014 in favor of SEC and proposed penalties  on the  PRC accounting firms  including a  temporary
suspension of their right to practice before SEC, which did not take effect pending review by SEC
Commissioner. On February 6, 2015, before a review by SEC  Commissioner had  taken place, the PRC
accounting firms reached a settlement  with SEC  whereby the proceedings were stayed. Under the
settlement, SEC accepts that future requests  by  SEC for the production of documents will  normally  be
made to CSRC. The PRC accounting firms will receive  requests matching those under  Section 106 of
the Sarbanes-Oxley Act of 2002, and are required  to  abide by  a detailed set of procedures with  respect
to such requests, which in substance require them to facilitate production via CSRC. If they  fail to
meet specified criteria, SEC retains authority to impose  a variety  of  additional remedial measures on
the PRC accounting firms depending on  the nature of the failure.  Remedies for any future
noncompliance could include, as appropriate, an automatic six-month  bar  on a  single firm’s
performance of certain audit work, commencement of a  new proceeding against a  firm,  or in extreme
cases the resumption of the recently-stayed proceeding against all  four firms. SEC  also reserves the
right to resume those proceedings in  circumstances where, notwithstanding the  accounting firms’
compliance with the procedures in the  settlement agreement, SEC does not receive a production of
documents which it considers satisfactory (for example,  due to action or inaction by the  PRC
authorities).

In the event SEC restarts the administrative  proceedings, depending upon the final  outcome,
U.S.-listed companies with major PRC  operations may find it difficult or impossible to retain  auditors
in respect of their operations in China  whose  work  could  contribute to SEC  filings, which could result
in financial statements being determined  to  not  be  in compliance  with the requirements of the
Securities Exchange Act of 1934, as amended, or the  Exchange Act,  including possible delisting.
Moreover, any negative news about any  such future proceedings against  these accounting  firms  may
cause  investor uncertainty regarding China-based U.S.-listed companies  and the market price  of our
ADSs may be adversely affected.

If the PRC affiliate of our independent registered public accounting firm were denied, even
temporarily, the ability to practice before SEC  and we were unable to timely find  another  registered
public accounting firm to audit and issue  an opinion on our  financial statements,  our  financial

30

statements could be determined to not  be  in compliance with  the requirements  of the Exchange Act.
Such a determination could ultimately lead  to  the delisting of our  ordinary shares from NYSE  or
deregistration from SEC, or both, which  would substantially reduce  or  effectively terminate  the trading
of our ADSs  in the United States.

Fluctuations in exchange rates may materially and adversely affect your investment.

The value of Renminbi against U.S. dollars and other currencies  may fluctuate  and is affected by,

among other things, changes in political  and economic  conditions in China and  by  China’s  foreign
exchange policies. On July 21, 2005,  the  PRC government  changed  its decade-old policy of pegging  the
value of Renminbi to U.S. dollars, and Renminbi appreciated more than 20%  against U.S. dollars over
the following three years. Between July 2008 and June 2010, this appreciation  halted and the exchange
rate between Renminbi and U.S. dollars  remained within a narrow band. Since June  2010, Renminbi
has fluctuated against U.S. dollars, at  times significantly and unpredictably. It  is difficult to predict  how
market forces or PRC or U.S. government policy may impact the  exchange rate between Renminbi  and
U.S. dollars in the future.

All of our total net revenues and most of our  expenses are denominated in  Renminbi. Any
significant revaluation of Renminbi may materially and adversely affect  our  revenues, earnings and
financial position, and the value of, and  any dividends payable  on, our ADSs  in U.S. dollars. For
example, an appreciation of Renminbi against  U.S. dollars  would reduce  the amount of Renminbi we
would receive if we need to convert U.S. dollars into Renminbi. Conversely, a significant depreciation
of Renminbi against U.S. dollars may significantly reduce the U.S. dollar  equivalent of our earnings,
which  in turn could adversely affect the price of  our ADSs.

Limited hedging transactions are available in  China to reduce  our exposure to exchange rate
fluctuations. We did not enter into any  hedging transactions to hedge our exposure to the risks relating
to fluctuations in exchange rates. While we may decide to enter into hedging  transactions in the  future,
the availability and effectiveness of these hedges may be limited, and we  may not be able  to
successfully hedge our exposure at all.  In addition, our currency  exchange losses  may be magnified by
PRC exchange control regulations that  restrict our ability  to convert  Renminbi into foreign  currencies.

Governmental control of currency conversion may limit our  ability to utilize our revenue effectively and  affect
the value of your investment.

The PRC government imposes controls on the convertibility of Renminbi into foreign currencies

and, in certain cases, the remittance  of currency  out of China. We  receive substantially all of our
revenue in Renminbi. Under our current  corporate structure, our  Cayman Islands  holding  company
primarily relies on dividend payments  from our PRC subsidiaries to fund  any cash  and financing
requirements we may have. Under existing PRC foreign exchange regulations, payments  of  current
account items, including profit distributions,  interest  payments and trade- and service-related foreign
exchange transactions, can be made in foreign currencies without prior approval of the State
Administration of Foreign Exchange, or  SAFE, by complying with certain procedural requirements.
Specifically, under the existing exchange  restrictions, without  prior approval  of  SAFE, cash  generated
from the operations of our PRC subsidiaries in China may be used to pay dividends to our company.
However, approval from or registration with  appropriate government authorities  is required where
Renminbi is to be converted into foreign  currencies and remitted  out of China to pay capital  expenses
such as the repayment of loans denominated  in foreign currencies. As a  result, we  need to obtain
SAFE approval to use cash generated from the operations of our PRC subsidiaries and  consolidated
affiliated  entities to pay off their respective debt in a currency other than  Renminbi owed  to  entities
outside China, or to make other capital  expenditure  payments outside China  in a currency other than
Renminbi. The PRC government may at  its discretion restrict  access  to  foreign currencies for current
account transactions in the future. If the  foreign exchange control system prevents us from obtaining

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sufficient foreign currencies to satisfy our  foreign currency demands, we  may not be able to pay
dividends in foreign currencies to our  shareholders, including holders of our ADSs.

We principally rely on dividends and other distributions on  equity paid by our PRC subsidiaries to  fund our
cash and financing requirements, and any  limitation on the  ability  of our  PRC  subsidiaries to make payments
to us could materially and adversely affect our ability to conduct our business.

We  are a Cayman Islands holding company and  we rely principally on dividends and other
distributions on equity from our PRC subsidiaries  for our cash requirements, including  for services of
any debt we may incur. Our subsidiaries’ ability to distribute dividends is based upon their distributable
earnings which are mainly derived from the payments for products and services from  our consolidated
affiliated  entities. Current PRC regulations permit our PRC subsidiaries to pay dividends to their
respective shareholders only out of their  accumulated profits,  if any, determined in accordance with
PRC accounting standards and regulations. In addition, each of our PRC subsidiaries and our
consolidated affiliated entities is required  to  set aside at least 10% of its after-tax  profits each  year, if
any, to fund a statutory reserve until  such reserve reaches 50%  of its  registered capital. Each  of such
entities in China may further set aside a  portion  of  its  after-tax profits to fund the employee  welfare
fund at the discretion of its board of directors. These reserves are not distributable as  cash dividends. If
our  PRC subsidiaries incur debt on their  own  behalf in the  future, the  instruments governing  the debt
may restrict their ability to pay dividends or  make  other payments to us.  Any  limitation on the ability
of our PRC subsidiaries to distribute dividends or other payments to their respective shareholders  could
materially and adversely limit our ability to grow, make investments or acquisitions that could be
beneficial to our businesses, pay dividends or otherwise fund and conduct our business.

PRC regulation of loans to and direct investments in PRC entities by offshore holding  companies may delay
or prevent us from using the proceeds of  our  debt and equity  offerings to make loans  or additional capital
contributions to our PRC subsidiaries in China.

Any funds we transfer to our PRC subsidiaries, either  as a shareholder  loan or as  an increase in

registered capital, are subject to approval by or  registration with relevant government authorities in
China. According to the relevant PRC  regulations on FIEs, capital contributions to our PRC
subsidiaries are subject to the filing with  MOFCOM or  its local branches and registration with  other
government authorities in China. In  addition,  (a) any foreign loan procured by our PRC subsidiaries is
required to be registered with SAFE or  its  local branches,  and (b) each of our PRC subsidiaries may
not procure loans which exceed the difference between  its registered capital and  its  total  investment
amount as approved by MOFCOM or  its local  branches. Any medium or  long term  loan to be provided
by us to our consolidated affiliated entities must be approved by  the National Development and
Reform Commission, or NDRC, and SAFE or its local branches. We may not obtain these government
approvals or complete such registrations on a timely basis, if  at  all, with respect  to  future capital
contributions or foreign loans by us to our  PRC subsidiaries. If we  fail to  receive such  approvals or
complete such registration, our ability  to  use the proceeds of our debt and equity offerings and to
capitalize our PRC operations may be  negatively affected, which could adversely affect  our  liquidity and
our  ability to fund and expand our business.

Under the current SAFE rules as of the date of this annual report, we are required to apply
Renminbi funds converted from the net  proceeds we received from  our public offerings of equity
securities within the business scopes of our PRC subsidiaries. Although SAFE  launched a nationwide
reform of the administration of the settlement  of  the foreign exchange capitals  of FIEs in 2015  to  allow
FIEs to settle their foreign exchange  capital at their discretion and  further  relaxed its rules in 2016 to
allow FIEs (excluding financial institutions) to go  through foreign exchange settlement formalities for
their foreign debts at their discretion,  the current  SAFE rules continue to prohibit  FIEs from using
Renminbi converted from their foreign  exchange  capitals for expenditure beyond  their  business  scopes

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as approved by the PRC government authorities. Moreover, the current SAFE rules continue to
prohibit FIEs from using Renminbi converted from  their  registered capitals to provide entrusted loans
or repay loans between non-financial institutions.  Any  violations of  such SAFE rules may  result in
severe monetary or other penalties. There  can be no assurance  that SAFE would  further relax  its rules
on the settlement of foreign exchange  capitals of FIEs, and  our ability to transfer to and  use in  China
the net proceeds from our public offerings of equity securities may continue  to  be  significantly  limited,
which  may adversely affect our business,  financial condition,  and  results of operations. See
‘‘Item 4.B. Information on the Company—Business Overview—Regulation—Regulations  on Foreign
Currency Exchange.’’

Certain PRC regulations may make it more  difficult for  us to pursue growth through acquisitions.

Among other things, the Regulations on Mergers and  Acquisitions of Domestic  Enterprises by

Foreign Investors, or the M&A Rules,  established additional procedures  and requirements that could
make merger and acquisition activities  by foreign investors more time-consuming and  complex. Such
regulation requires, among other things,  that MOFCOM be notified  in advance of any
change-of-control transaction in which a foreign investor acquires  control  of  a PRC domestic enterprise
or a foreign company with substantial PRC operations, if certain thresholds under  the Provisions on
Thresholds for Prior Notification of Concentrations of Undertakings, issued by the State Council on
August 3, 2008, were triggered. Moreover, the  Anti-Monopoly Law, which  was  promulgated  by  the
Standing Committee of NPC, on August 30, 2007 and became effective on  August 1, 2008, requires  that
transactions which are deemed concentrations and  involve parties with specified turnover thresholds
(for example, during the previous fiscal  year,  (i) the  total  global turnover of all operators participating
in the transaction exceeds RMB10 billion  and at least two of these operators  each  had a  turnover  of
more than RMB400 million within China,  or  (ii) the  total  turnover within China of all the  operators
participating in the concentration exceeded  RMB2 billion  and at least two of these operators  each had
a turnover of more than RMB400 million within China)  must be cleared  by MOFCOM before they  can
be completed. We believe that the turnover  of acquired  business  of Lefeng in 2013 is less than
RMB400 million within China and have not sought clearance from MOFCOM, but  we cannot  assure
you that  MOFCOM will not take a view contrary to ours. In addition,  PRC national security review
rules, which became effective on September 1, 2011, require acquisitions by foreign investors of PRC
companies engaged in military-related or certain other industries that  are crucial to national  security be
subject to security review before consummation of any such acquisition. We may  pursue potential
strategic acquisitions that are complementary to our  business and operations. Complying  with the
requirements of these regulations to complete such transactions could be time-consuming,  and any
required approval processes, including obtaining approval or clearance from  MOFCOM,  may delay  or
inhibit our ability to complete such transactions, which could  affect our ability to expand our business
or maintain our market share.

PRC regulations relating to the establishment of offshore holding companies by PRC residents may subject our
PRC resident beneficial owners or our PRC subsidiaries to  liability or  penalties, limit  our ability to  inject
capital into our PRC subsidiaries, limit  our  PRC subsidiaries’ ability to increase their registered capital or
distribute profits to us, or may otherwise adversely  affect  us.

On July 4, 2014, SAFE has promulgated  the Circular on  Relevant  Issues Concerning Foreign

Exchange Control on Domestic Residents’ Offshore Investment and Financing and  Roundtrip
Investment Through Special Purpose  Vehicles, or SAFE Circular 37,  to  replace the Notice on Relevant
Issues Concerning Foreign Exchange Administration for Domestic Residents’  Financing and Roundtrip
Investment Through Offshore Special  Purpose Vehicles, or  SAFE Circular 75,  which ceased to be
effective upon the promulgation of SAFE  Circular  37. SAFE  Circular 37  requires PRC residents
(including PRC individuals and PRC  corporate  entities)  to  register with local branches of SAFE in
connection with their direct or indirect offshore investment activities. SAFE Circular 37 is applicable  to

33

our  shareholders who are PRC residents and may  be  applicable to any offshore acquisitions  that  we
make in the future.

Under SAFE Circular 37, PRC residents who make, or  have made prior to the implementation of
SAFE Circular 37, direct or indirect investments  in offshore special purpose  vehicles, or SPVs, will be
required to register such investments with  SAFE or  its local branches. In addition, any  PRC resident
who is a direct or indirect shareholder of an  SPV, is required to update its filed registration with  the
local branch of SAFE with respect to that  SPV, to reflect  any  material change.  Moreover, any
subsidiary of such SPV in China is required  to  urge  the PRC resident shareholders to update their
registration with the local branch of SAFE. If  any PRC  shareholder of such  SPV  fails to make the
required registration or to update the previously  filed  registration, the subsidiary of such SPV in China
may be prohibited from distributing its profits or the  proceeds from any  capital  reduction, share
transfer or liquidation to the SPV, and the SPV may also  be prohibited from making additional capital
contribution into its subsidiary in China. On  February 28, 2015, SAFE promulgated a Notice on  Further
Simplifying and Improving Foreign Exchange Administration Policy on Direct  Investment, or  SAFE
Notice 13, which became effective on June  1, 2015. Under SAFE  Notice  13, applications for foreign
exchange registration of inbound foreign direct investment and outbound overseas direct investment,
including those required under SAFE Circular 37, will  be  filed with qualified banks instead of SAFE.
The qualified banks will directly examine  the applications and accept registrations under the  supervision
of SAFE.

All of our shareholders that we are aware of being subject to the  SAFE regulations have
completed all necessary registrations with  the local SAFE branch or qualified  banks  as required by
SAFE Circular 37 by the end of 2017. We  cannot assure you, however, that  all  of  these  individuals may
continue to make required filings or  updates on  a timely manner, or at all. We can  provide no
assurance that we are or will in the future continue  to  be  informed of identities of all PRC residents
holding direct or indirect interest in our company. Any failure  or inability by such  individuals to comply
with the SAFE regulations may subject us to fines or legal sanctions,  such as restrictions on  our cross-
border investment activities or our PRC  subsidiaries’ ability  to  distribute dividends to, or obtain foreign
exchange-denominated loans from, our company or  prevent us from making distributions or  paying
dividends. As a result, our business operations and our ability to make  distributions to you  could  be
materially and adversely affected.

Furthermore, as these foreign exchange regulations are still  relatively new and their interpretation

and implementation has been constantly  evolving, it is unclear how these  regulations,  and any future
regulation concerning offshore or cross-border transactions, will be interpreted, amended and
implemented by the relevant government authorities.  For example, we  may be subject to a  more
stringent review and approval process with respect to our foreign  exchange  activities, such  as remittance
of dividends and foreign-currency-denominated borrowings, which may adversely affect our financial
condition and results of operations. In addition, if we decide to acquire  a PRC domestic company, we
cannot assure you that we or the owners  of such  company, as  the  case may be, will be able to obtain
the necessary approvals or complete the  necessary filings and registrations required by the foreign
exchange regulations. This may restrict  our  ability to implement  our acquisition strategy and could
adversely affect our business and prospects.

Failure to comply with PRC regulations  regarding the  registration requirements for  employee stock  incentive
plans may subject the PRC plan participants or  us to  fines and other legal or administrative sanctions.

In December 2006, the People’s Bank of China, or PBOC, promulgated the  Administrative

Measures of Foreign Exchange Matters  for Individuals, which set forth the  respective requirements for
foreign exchange transactions by individuals  (both  PRC  or non-PRC citizens) under either the  current
account or the capital account. In January  2007, SAFE  issued implementing  rules  for the
Administrative Measures of Foreign Exchange Matters  for  Individuals,  which, among other things,

34

specified approval requirements for certain capital account transactions  such as a PRC citizen’s
participation in the employee stock ownership plans or stock option plans of an overseas publicly-listed
company. In February 2012, SAFE promulgated the Notices on Issues  Concerning the Foreign
Exchange Administration for Domestic Individuals Participating in  Stock Incentive Plans of Overseas
Publicly-Listed Companies, or the Stock  Option Rules, which replaced the Application Procedures of
Foreign Exchange Administration for  Domestic Individuals Participating in  Employee  Stock Ownership
Plans  or  Stock Option Plans of Overseas Publicly-Listed Companies issued by SAFE in  March 2007.
Under these rules, PRC residents who participate in stock incentive plan in an overseas publicly-listed
company are required to register with SAFE or  its  local branches and complete certain other
procedures. Participants of a stock incentive plan who are PRC residents must retain a qualified  PRC
agent, which could be a PRC subsidiary of  such overseas publicly-listed company  or another qualified
institution selected by such PRC subsidiary, to conduct SAFE registration and other procedures with
respect to the stock incentive plan on  behalf of its participants. Such participants must also retain an
overseas entrusted institution to handle  matters in connection with  their exercise  of  stock options,  the
purchase and sale of corresponding stocks  or interests and  fund transfers. In addition, the PRC agent is
required to amend SAFE registration  with respect to the stock incentive plan if there  is any material
change to the stock incentive plan, the  PRC  agent or the  overseas entrusted  institution or other
material changes.

We  and our PRC resident employees who participate in the employee  stock incentive plans, which

we adopted in March 2011, March 2012,  and  July 2014, respectively, have been subject to these
regulations since our company became  a  publicly-listed company  in the  United States in  March 2012.
We  have been assisting our PRC option  grantees to complete the required registrations and procedures
on a quarterly basis. If we or our PRC  option grantees fail to comply with these regulations, we or our
PRC option grantees may be subject  to  fines and other legal or administrative sanctions.  See
‘‘Item 4.B. Information on the Company—Business Overview—Regulation—Regulations  on Stock
Incentive Plans.’’

We face uncertainty with respect to indirect  transfers  of equity interests in PRC resident  enterprises  by their
non-PRC holding companies.

On February 3, 2015, SAT issued a Public Notice Regarding Certain Enterprise  Income Tax

Matters on Indirect Transfer of Properties by Non-Tax Resident Enterprises, or SAT  Public Notice 7. In
December 2017, Article 13 and Paragraph 2  of Article 8  of SAT Public Notice 7  were abolished.
Pursuant to SAT Public Notice 7, as  amended, in the event that a non-PRC resident enterprise
indirectly transfers equities and other properties  of a PRC resident enterprise to evade  its obligation  of
paying  EIT by implementing arrangements  that are not for reasonable  commercial  purpose, such
indirect transfer shall be re-identified  and  recognized as a direct  transfer  of equities and other
properties of the PRC resident enterprise.  Although SAT  Public  Notice  7 introduced safe harbors for
internal group restructurings and the  purchase and sale  of equity through  a public  securities market, it
brought challenges to both offshore transferor and transferee  (or  other person who is obligated  to  pay
for the transfer) of taxable assets. Where  a non-PRC  resident enterprise  transfers  taxable assets
indirectly by disposing of the equity interests of an offshore holding company, which is an  Indirect
Transfer, the non-PRC resident enterprise  as either transferor or  transferee,  or the PRC entity that
directly owns the taxable assets, may report such Indirect Transfer to the  relevant tax authority. Using a
‘‘substance over form’’ principle, the  PRC tax authority may disregard the existence of the offshore
holding company if it lacks a reasonable  commercial purpose and was established  for the  purpose of
reducing, avoiding or deferring PRC tax.  As a result, gains derived from such Indirect  Transfer may be
subject to EIT in China, and the transferee  or other person  who is obligated to pay  for the  transfer  is
obligated to withhold applicable taxes  currently at a rate  of  10% for  the transfer of equity  interests  in a
PRC resident enterprise. Both the transferor and the transferee may be subject  to  penalties under PRC
tax laws if the transferee fails to withhold the taxes  and the  transferor fails  to  pay the taxes.

35

We  face uncertainties as to the reporting  and other implications of past and future  private equity

financing transactions, share exchange or other transactions  involving  transfer  of shares in our  company
by investors that are non-PRC resident  enterprises, or  sale or purchase of shares  in other non-PRC
resident  companies or other taxable assets by us. Our company may be subject  to  filing obligations  or
taxed  if our company is transferor in  such  transactions, and  may  be  subject to withholding obligations if
our  company is transferee in such transactions, under  SAT Public Notice 7.  For transfer of shares  in
our  company by investors that are non-PRC  resident  enterprises,  our PRC subsidiaries may  be
requested to assist in the filing under SAT Public Notice 7. As a result, we may  be  required to expend
valuable resources to comply with SAT Public Notice 7 or  to  request the relevant  transferors  from
whom we purchase taxable assets to comply with  these circulars,  or  to  establish that our company
should not be taxed under these circulars, which may have a material adverse effect on our financial
condition and results of operations.

Although it appears that SAT Public  Notice 7 is not intended to apply to purchase and  sale of

shares of publicly traded companies in  the open market, SAT Public  Notice  7 may be determined  by
the tax authorities to be applicable to  us in our acquisition of equity interests  in companies such as
Lefeng and Ovation, and our non-resident shareholders who acquired our shares outside of the  open
market and subsequently sell our shares  in  our  private financing  transactions or in the open  market  if
any of such transactions were determined by  the tax authorities to lack reasonable commercial purpose.
As a result, we and our non-PRC resident investors may become  at risk of being taxed under  SAT
Public Notice 7 and may be required  to  expend valuable resources to comply with SAT Public Notice 7
or to establish that we should not be taxed  under SAT Public  Notice  7, which may  have a material
adverse effect on our financial condition and results of operations or  such non-resident shareholders’
investments in us.

It  is unclear whether we will be considered a  PRC ‘‘resident enterprise’’ under the  PRC Enterprise Income
Tax Law and, depending on the determination of  our PRC  ‘‘resident enterprise’’  status, our global income
may be subject to the 25% PRC enterprise income tax, which could materially and adversely  affect our results
of operations.

Under the EIT Law, which became effective in January 2008 and was amended on  February 24,

2017, and its implementation rules, an  enterprise established outside of the PRC with a  ‘‘de facto
management body’’ within the PRC is considered a PRC resident enterprise and will be subject to EIT
at the rate of 25% on its global income. The implementation  rules of the EIT Law define the  term ‘‘de
facto management bodies’’ as ‘‘establishments that carry  out substantial  and  overall  management and
control over the manufacturing and business operations, personnel,  accounting, properties, etc., of an
enterprise.’’ On April 22, 2009, SAT issued the  Notice  Regarding the Determination of Chinese-
Controlled Offshore Incorporated Enterprises as  PRC Tax Resident Enterprises  on the  Basis of De
Facto Management Bodies, or SAT Circular 82,  which was  partly amended by Announcement on Issues
concerning the Determination of Resident Enterprises Based on  the Standards  of Actual Management
Institutions issued by SAT on January 29,  2014,  and further partly  amended by Decision on  Issuing the
Lists of Invalid and Abolished Tax Departmental Rules and  Taxation  Normative Documents issued by
SAT  on December 29, 2017. SAT Circular 82, as amended, provides certain specific criteria for
determining whether the ‘‘de facto management body’’ of a Chinese-controlled offshore-incorporated
enterprise is located in China. Further,  SAT  Circular 82 states  that certain Chinese-controlled
enterprises will be classified as ‘‘resident enterprises’’  if the  following  are located or  resident  in China:
senior management personnel and departments  that are responsible for daily production, operation and
management; financial and personnel decision making  bodies;  key  properties, accounting books,
company seal, and minutes of board meetings and shareholders’ meetings; and  half or  more of the
senior management or directors having  voting  rights. In addition, SAT issued the  Bulletin on
Promulgation of the Administrative Measures for  Income Tax  of  Chinese-Controlled Offshore-
Incorporated Resident Enterprises (Trial Implementation)  on July 27, 2011,  effective  from September 1,

36

2011 and partly amended on April 17,  2015 and June 28, 2016, or SAT Bulletin 45, providing more
guidance on the implementation of SAT  Circular 82.  SAT Bulletin 45 clarifies  matters including
resident  status determination, post-determination administration and competent tax  authorities.  See
‘‘Item 4.B. Information on the Company—Business Overview—Regulation—Regulations  on Tax—PRC
Enterprise Income Tax Law and Individual  Income Tax Law.’’ Although both  SAT  Circular 82 and  SAT
Bulletin 45 only apply to offshore enterprises  controlled  by PRC enterprises or  PRC  enterprise  groups,
not those controlled by PRC individuals  or foreigners,  the determining criteria set forth  in SAT  Circular
82 and SAT Bulletin 45 may reflect SAT’s general position on  how the ‘‘de facto  management body’’
test should be applied in determining the  tax resident status of all  offshore enterprises, regardless of
whether they are controlled by PRC enterprises or  individuals. In addition to the uncertainty  regarding
how the new  resident enterprise classification may apply, it  is also possible that the  rules may change in
the future, possibly with retroactive effect.  Although we do not believe that  our  legal entities organized
outside of the PRC constitute PRC resident enterprises, it  is possible that  the PRC tax  authorities  could
reach  a different conclusion. In such  case,  we may  be  considered a PRC resident enterprise and may
therefore be subject to EIT at 25% on our global  income as well as PRC EIT  reporting obligations. If
we are considered a PRC resident enterprise and earn  income other  than  dividends  from our PRC
subsidiaries, a 25% EIT on our global income could significantly  increase our  tax burden and materially
and adversely affect our cash flow and  profitability.

Dividends and/or interest payable to our  foreign investors and gains on the sale  of  our ADSs or  ordinary
shares or notes by our foreign investors may become subject  to taxes under PRC  tax laws.

Under the EIT Law, as amended, and  its  implementation regulations issued by the State Council,

a 10% PRC withholding tax is applicable  to dividends and/or  interest  payable to investors that are
non-PRC resident enterprises, which do not have an establishment or place  of business in China or
which  have such establishment or place  of  business  but the dividends and/or interest  are not effectively
connected with such establishment or  place  of  business,  to  the extent such  dividends  and/or interest are
derived from sources within China. Similarly, any  gain realized on  the transfer of ADSs  or ordinary
shares or notes by such investors is also  subject to PRC  tax at a rate of  10%, subject to any reduction
or exemption set forth in relevant tax  treaties,  if such gain is regarded as  PRC-sourced  income.  If we
are deemed a PRC resident enterprise,  dividends and/or interest paid on our  ordinary shares or ADSs
or notes,  and any gain realized from  the transfer of our ordinary shares or ADSs or  notes, would  be
treated as PRC-sourced income and would as  a result  be  subject  to  PRC  taxation. See
‘‘Item 4.B. Information on the Company—Business Overview—Regulation—Regulations  on Tax—PRC
Enterprise Income Tax Law and Individual  Income Tax Law.’’ Furthermore, if we  are deemed a  PRC
resident  enterprise, dividends and/or interest payable  to  investors  that are non-PRC individual  investors
and any gain realized on the transfer  of  ADSs or ordinary shares or notes  by  investors  may be subject
to PRC tax at a rate of 20%, subject to any reduction or exemption set forth in applicable tax treaties.
It  is unclear whether, if we are considered a PRC resident enterprise,  holders of our ADSs or ordinary
shares or notes would be able to claim the  benefit of income tax treaties or agreements entered into
between China and other countries or  areas  (although we do  not  expect to withhold at treaty  rates  if
any withholding is required). If dividends and/or interest payable to our  non-PRC investors, or gains
from the transfer of our ordinary shares or ADSs  or notes by  such investors are subject  to  PRC tax, the
value of your investment in our ordinary  shares or ADSs  or notes may be adversely affected.

The enforcement of the Labor Contract Law and other  labor-related regulations in  China  may adversely affect
our business and our results of operations.

On June 29, 2007, the Standing Committee of  NPC enacted the Labor Contract Law, which
became effective on January 1, 2008 and  was amended  on December 28,  2012.  The Labor Contract
Law introduces specific provisions related to fixed-term employment  contracts, part-time employment,
probation, consultation with labor union  and  employee assemblies, employment  without a  written

37

contract, dismissal of employees, severance, and  collective bargaining, which  together  represent
enhanced enforcement of labor laws and regulations. According  to  the Labor Contract  Law, an
employer is obliged to sign a non-fixed-term labor contract with any employee  who has worked for the
employer for ten consecutive years. Further,  if an employee requests or  agrees  to  renew a  fixed-term
labor contract that has already been entered into twice  consecutively,  the resulting  contract must have  a
non-fixed term, with certain exceptions. The employer  must pay severance to an employee where  a
labor contract is terminated or expires, with certain  exceptions. In  addition,  the government has
continued to introduce various new labor-related regulations after the effectiveness of the  Labor
Contract Law. Among other things, it is required that  that annual leave  ranging from  five to 15 days be
made available to employees and that  the employee be compensated  for any  untaken annual  leave days
in the amount of three times of the employee’s daily salary, subject  to  certain  exceptions. As a  result of
these new regulations designed to enhance labor protection and increasing labor costs  in China,  our
labor costs are expected to increase. In addition,  as the interpretation and  implementation of these new
regulations are still evolving, we cannot  assure you  that our  employment practice will at  all  times  be
deemed in compliance with the new regulations. If  we are  subject to severe penalties or  incur
significant liabilities in connection with  labor disputes or investigations, our business and results of
operations may be adversely affected.

Our failure to make adequate contributions  to various  employee benefit plans as required by  PRC regulations
may subject us to penalties.

Companies operating in China are required to participate in various  government sponsored
employee benefit plans, including certain  social insurance,  housing funds and other welfare-oriented
payment obligations. We have not made adequate employee benefit payments as required under
applicable PRC labor laws, but we have recorded accruals for the underpaid  amounts  in our
consolidated financial statements. Our failure in making contributions  to  various  employee benefit  plans
and in complying with applicable PRC  labor-related laws may subject us  to  late  payment penalties. If
we are subject to such penalties in relation to the underpaid  employee benefits,  our  financial condition
and results of operations may be adversely affected.

An occurrence of a widespread health epidemic or other outbreaks  could  materially and adversely affect our
business, financial condition and results of  operations.

Our business could be adversely affected by the effects  of  Influenza A virus  subtype  H1N1, or  the

H1N1 virus, Severe Acute Respiratory  Syndrome, or  SARS, avian influenza or  other  epidemics or
outbreaks on the economic and business climate. A prolonged outbreak of any of these illnesses  or
other adverse public health developments  in China or  elsewhere  in the world could have  a material
adverse effect on our business operations. Such outbreaks could significantly impact the online retail
industry and cause a temporary closure of the facilities we  use for our operations. Such impact or
closures would severely disrupt our operations and adversely  affect our business, financial condition and
results of operations. Our operations  could be disrupted if any of our employees or  employees of our
partners were suspected of having the  H1N1  virus, SARS  or avian  influenza, since  this could require us
or our partners to quarantine some or all  of  such employees  or  disinfect the facilities used for our
operations and may deter our customers  or  potential  customers from purchasing or  accepting our
products. In addition, our business, financial condition and results  of  operations  could  be  adversely
affected to the extent that an outbreak  harms the  global or Chinese economy in general, such  as wars,
acts of terrorism, snowstorms, earthquakes, fire, floods, environmental accidents, power shortage or
communication interruptions.

38

Risks Related to Our Ordinary Shares  and  ADSs

The market price for our ADSs has fluctuated and may be volatile.

Since we first listed our ADSs on the New  York  Stock Exchange,  or NYSE, on March 23,  2012,
the trading prices of our ADSs have been  and may  continue to be subject to wide  fluctuations. In 2017,
the trading prices of our ADSs on NYSE  have ranged from US$7.79 to US$15.49 per ADS, and the
last reported trading price on April 18,  2018  was  US$15.95 per ADS.

The market price for our ADSs is likely to be highly volatile and  subject to wide fluctuations in

response to factors including the following:

(cid:127) actual or anticipated fluctuations in our quarterly results  of operations and changes of our

expected results;

(cid:127) announcements  by us or our competitors  of new services, acquisitions, strategic relationships,

joint ventures or capital investments;

(cid:127) additions to or departures of our senior  management personnel;

(cid:127) detrimental negative publicity about  us, our  competitors  or our industry;

(cid:127) changes in financial estimates by securities  research  analysts;

(cid:127) regulatory developments affecting us, our brand partners or  our industry;

(cid:127) changes in the economic performance or market valuations  of  other Internet, e-commerce or

online retail companies in China;

(cid:127) changes in major business terms between  our  brand suppliers and us;

(cid:127) fluctuations of exchange rates between the Renminbi and the U.S. dollar;

(cid:127) release or expiry of lock-up or other transfer restrictions on our outstanding shares or ADSs;

and

(cid:127) sales or perceived potential sales of additional equity securities  or ADSs.

The trading price of the senior convertible notes  we offered in  2014 is expected to be significantly

affected by the market price of our ADSs, as  well as  the general  level  of  interest rates and our credit
quality. This may result in significantly  greater volatility in  the trading price of the  senior convertible
notes we offered in 2014 than would  be  expected for nonconvertible debt securities  we may issue.

In addition, the securities market has  from time  to  time experienced  significant price and  volume

fluctuations that are not related to the operating performance of any  particular company. The  securities
of some China-based U.S.-listed companies have  experienced significant volatility since their initial
public offerings, including, in some cases, substantial price  declines  in the  trading prices of their
securities. The trading performances  of  the  securities of these companies after their  offerings  may
affect the attitudes of investors toward China-based U.S.-listed companies, which consequently may
impact the trading performance of our ADSs, regardless of our actual  operating performance.
Furthermore, some negative news and  perceptions about  inadequate corporate governance practices or
fraudulent accounting, corporate structure including the use of variable interest entities or  other
matters of other China-based U.S.-listed  companies have negatively  affected the attitudes of  investors
towards China-based U.S.-listed companies, including us, in  general in the past, regardless of  whether
we have engaged in any inappropriate activities, and any  news  or  perceptions with a  similar nature may
continue to negatively affect us in the future. These  market fluctuations may also materially and
adversely affect the market price of our ADSs.

39

Because we do not expect to pay dividends  in  the foreseeable future, you  must rely on price  appreciation of
our ADSs for return on your investment.

We  currently intend to retain most, if not all, of our available funds  and  any future earnings to

fund the development and growth of  our business. As a result, we do  not  expect to pay  any cash
dividends in the foreseeable future. Therefore, you should not  rely on an investment  in our ADSs as a
source for any future dividend income.

Our board of directors has complete discretion as to whether to distribute dividends. Even if our

board of directors decides to declare and pay dividends,  the timing, amount and form of future
dividends, if any, will depend on, among  other  things, our  future results  of operations and  cash flow,
our  capital requirements and surplus,  the amount of  distributions,  if any,  received by us  from our
subsidiaries, our financial condition,  contractual restrictions and  other factors deemed  relevant by our
board of directors. Accordingly, the return on your investment  in our ADSs will likely depend entirely
upon any future price appreciation of  our  ADSs. There is no assurance that our ADSs will appreciate
in value or even maintain the price at  which you purchased  the  ADSs. You  may not realize a return  on
your investment in our ADSs and you  may  even  lose  your entire investment in our ADSs.

Substantial future sales or perceived potential sales  of our ADSs, ordinary shares or other equity  securities  in
the public market could cause the price of  our ADSs to decline  and  therefore adversely impact the value  of the
senior convertible notes we offered.

Sales of our ADSs, ordinary shares or other equity  securities in the  public  market, or  the
perception that these sales could occur,  could cause the market price  of our  ADSs to decline and
therefore adversely impact the value of the senior convertible  notes we offered  in the 2014  offering. As
of the date of this annual report, we  had 131,849,099  Class A and Class  B ordinary  shares outstanding,
including 91,332,833 Class A ordinary  shares represented  by ADSs. All ADSs representing our Class A
ordinary shares are freely transferable  by persons other than our  ‘‘affiliates’’  without restriction or
additional registration under the Securities Act of 1933,  as amended,  or the Securities Act.

Certain holders of our Class A ordinary  shares have  the right to cause us to register under the

Securities Act the sale of their shares.  Registration of these shares under the Securities Act would
result in ADSs representing these shares  becoming  freely  tradable without  restriction under the
Securities Act immediately upon the  effectiveness of the  registration. Sales of these registered shares in
the form of ADSs in the public market  could cause the price  of  our ADSs to decline.

The fundamental change repurchase feature of the senior  convertible notes we offered in the  2014 offering
may delay or prevent an otherwise beneficial  attempt to  take  over our  company.

The terms of the senior convertible notes we offered  in the 2014  offering  require us to repurchase

the notes in the event of certain fundamental changes. A takeover of our company could trigger an
option of the note holders to require us  to repurchase the  notes. This may have the  effect of delaying
or preventing takeover of our company  that would otherwise  be  beneficial to our investors.

You may not have the same voting rights  as  the  holders of our ordinary shares and may not receive voting
materials in time to be able to exercise  your right to  vote.

Except as described in this annual report and in the  deposit agreement, holders  of  our  ADSs will

not be able to exercise voting rights attached to ordinary shares represented by our  ADSs on  an
individual basis. Holders of our ADSs will appoint the depositary or its nominee as  their representative
to exercise the voting rights attached  to  ordinary shares represented by the ADSs.  Upon  receipt of your
voting instructions, the depositary will vote the  underlying  ordinary shares in  accordance  with these
instructions. See ‘‘Item 10.B. Additional  Information—Memorandum and Articles of Association—
Ordinary Shares—Voting Rights.’’

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We  cannot assure you that you will receive  the voting materials in time to instruct  the depositary
to vote the ordinary shares underlying your ADSs, and it is possible that you,  or persons who hold their
ADSs through brokers, dealers or other  third parties, will  as a result not have the opportunity to
exercise a right to vote. In addition, the  depositary and its agents are not  responsible  for failing to carry
out voting instructions or for the manner  of carrying out voting  instructions. Although  you may  directly
exercise your right to vote by withdrawing  the ordinary shares  underlying your ADSs,  you may  not  be
able to do so, on a timely basis or at all,  to allow you to vote  with respect to any  specific matter.

Your right to participate in any future rights  offerings  may  be  limited,  which may cause  dilution to your
holdings, and you may not receive cash dividends if  it  is impractical to  make  them available to you.

We  may from time to time distribute  rights to our shareholders, including rights to acquire our
securities. However, we cannot make rights available  to  you in the United  States unless we register
both the rights and the securities to which the rights  relate under  the Securities Act  or an exemption
from the registration requirements is  available. Under  the deposit  agreement,  the depositary  will not
make rights available to you unless both  the rights and the underlying securities to be distributed to
ADS holders are either registered under  the Securities Act  or exempt from registration under the
Securities Act. We are under no obligation to file a registration  statement  with respect  to  any such
rights or securities or to endeavor to cause  a registration statement, if filed, to be declared effective.
There might not be an exemption from  registration under the Securities Act available to us for our
rights offering. Accordingly, you may  be  unable to participate in our rights offerings and may
experience dilution in your holdings.

The depositary of  our ADSs has agreed to pay to you  the cash  dividends or  other distributions it
or the custodian receives on our ordinary shares  or other deposited  securities after deducting its fees
and expenses. You will receive these  distributions in proportion to the number of ordinary shares  your
ADSs represent. However, the depositary may, at  its  discretion,  decide that it is inequitable  or
impractical to make a distribution available to any holders of ADSs. For  example, the depositary  may
determine that it is not practicable to distribute certain  property  through the  mail, or that the  value of
certain distributions may be less than  the cost of mailing  them.  In these cases,  the depositary may
decide not to distribute such property to you.

You may be subject to limitations on transfer of your ADSs.

Your ADSs are transferable on the books of the depositary. However, the depositary may close  its

transfer books at any time or from time  to time when  it deems expedient in connection with the
performance of its duties. In addition, the depositary may refuse to deliver, transfer or register transfers
of ADSs generally when our books or  the books of the  depositary are  closed,  or at any time if we or
the depositary deems it advisable to do so because of any requirement of law or  of  any government or
government body, or under any provision of the deposit agreement,  or for any  other  reason.

You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S.
federal courts may be limited because we  are incorporated  under  Cayman Islands law,  we conduct
substantially all of our operations in China and substantially all of our directors and  officers reside outside
the United States.

We  are incorporated in the Cayman Islands and conduct substantially all of our operations in

China through our PRC subsidiaries and consolidated affiliated  entities. Substantially all of our
directors and officers reside outside the  United  States and a substantial portion of their assets  are
located outside of the United States.  As a result, it  may be  difficult or  impossible  for you to bring an
action against us or against these individuals in the  Cayman Islands  or  in China in the  event that you
believe that your rights have been infringed  under securities laws or otherwise.  Even if you  are
successful in bringing an action of this  kind, the laws of  the Cayman Islands and  China may  render  you

41

unable to enforce a judgment against  our assets or the assets of our directors and officers. There is no
statutory recognition in the Cayman Islands  of judgments obtained in the United States, although the
courts of the Cayman Islands will generally recognize and enforce a non-penal judgment  of  a foreign
court of competent jurisdiction without retrial  on the  merits.

Our corporate affairs are governed by our memorandum and  articles of association, as amended
and restated from time to time, and  by  the Companies Law (2016 Revision), or  the Companies Law,
and common law of the Cayman Islands. The rights of shareholders to take legal  action against us  and
our  directors, actions by minority shareholders and the fiduciary  responsibilities  of our  directors are to
a large extent governed by the common law of  the Cayman Islands.  The common law of the Cayman
Islands is derived in part from comparatively limited judicial precedent in the Cayman  Islands as well
as from English common law, which provides persuasive, but not binding, authority in  a court in the
Cayman Islands. The rights of our shareholders and the fiduciary  responsibilities of our directors  under
Cayman Islands law are not as clearly established as they  would be under statutes  or judicial precedents
in the United States. In particular, the Cayman Islands has  a less  developed body  of  securities laws
than the United States and provides  significantly  less protection to investors. In addition,  shareholders
in Cayman Islands companies may not  have standing to initiate  a shareholder  derivative action  in U.S.
federal courts.

As a result, our public shareholders may have  more difficulty  in protecting their interests through
actions against us, our management,  our  directors or our major  shareholders than would shareholders
of a corporation incorporated in a jurisdiction in the  United States.

Our memorandum and articles of association contain  anti-takeover  provisions that could adversely affect the
rights of holders of our ordinary shares  and  ADSs.

Our currently effective amended and restated memorandum and articles of association contain

certain provisions that could limit the ability of third parties  to  acquire control of our company,
including a provision that grants authority to our board  directors to establish from time to time  one  or
more series of preferred shares without  action  by  our shareholders  and to  determine,  with respect to
any series of preferred shares, the terms  and rights of that series. The provisions could have the  effect
of depriving our shareholders of the  opportunity to sell  their shares at a premium over the prevailing
market price by discouraging third parties  from seeking  to  obtain  control  of our company in  a tender
offer or similar transactions.

Our dual-class voting structure will limit your ability to influence  corporate  matters and could discourage
others from pursuing any change of control transactions that holders of  our Class  A ordinary shares and
ADSs may view as beneficial.

Our co-founder, chairman and chief  executive officer,  Mr. Eric  Ya Shen,  has considerable influence

over important corporate matters. Our  ordinary shares  are divided into Class A ordinary shares and
Class B ordinary shares. Each Class A  ordinary share  is entitled to one  vote and  each  Class  B ordinary
share is entitled to ten votes on all matters that are  subject to shareholder vote. Each Class B ordinary
share is convertible into one Class A ordinary  share at any time by  the  holder thereof, while Class A
ordinary shares are not convertible into Class B ordinary shares  under  any circumstances.  Due to the
disparate voting powers associated with  our two classes of ordinary shares, as of March  31, 2018,
Mr. Eric Ya Shen beneficially owned approximately 58.9% of the  aggregate voting power of  our
company. As a result, Mr. Eric Ya Shen  has considerable influence over matters such  as electing
directors and approving material mergers,  acquisitions or  other business  combination  transactions, and
he may take actions that are not in the best  interest  of us or our other  shareholders.  This concentrated
control will limit your ability to influence corporate matters and could  also discourage others  from
pursuing any potential merger, takeover or  other change of control transactions, which could have the

42

effect of depriving the holders of our  Class  A ordinary shares and our ADSs  of  the opportunity to sell
their shares at a premium over the prevailing market price.

We may  be classified as a passive foreign  investment company  for United States federal income tax purposes,
which could subject United States investors  in the  ADSs or Class A ordinary shares to  significant adverse
United States income tax consequences.

Depending upon the market price of our  ADSs and the nature  of  our assets and income over time,

we could be classified as a ‘‘passive foreign investment  company,’’ or PFIC,  for United States federal
income tax purposes. Although the law in  this regard is unclear, we treat  our consolidated affiliated
entities (and their subsidiaries) as being  owned by  us for  United States federal income tax  purposes,
not only because we control their management  decisions but also because we  are entitled  to
substantially all of the economic benefits associated with these entities, and, as a  result, we combine
these entities’ operating results in our consolidated financial  statements.  If it  were determined,
however, that we are not the owner of  any  of  our consolidated  affiliated entities (or their subsidiaries)
for United States federal income tax  purposes, we would likely be treated as  a PFIC for the current
taxable year or any future taxable year.

Assuming that we are the owner of our  consolidated  affiliated entities (and their subsidiaries)  for

United States federal income tax purposes, and based  upon our income and assets  and the  market
price of our ADSs, we do not believe that  we were a PFIC for  the taxable year ended December 31,
2017 and do not anticipate becoming a PFIC in the foreseeable future. While we  do not expect  to
become  a PFIC, if, among other matters,  our market capitalization declines, we may be a  PFIC for  the
current or future taxable years. The determination  of  whether we  are or will be a  PFIC will also
depend, in part, on the composition  of  our  income and assets, which will be affected by how, and how
quickly, we use our liquid assets. Because  there  are uncertainties  in the  application  of  the relevant  rules
and PFIC status is a factual determination made annually after  the  close  of each taxable year, including
ascertaining the fair market value of  our assets on  a quarterly basis and the character of each item of
income we earn, we can provide no assurance that we  will not  be  a  PFIC for the current  taxable  year
or any future taxable year.

If we  were to be classified as a PFIC  in any taxable year, a  U.S. Holder (as  defined in

‘‘Item 10.E. Additional Information—Taxation—United States Federal Income Tax  Considerations’’)
would be subject to special rules generally intended to reduce or eliminate  any benefits from the
deferral of United States federal income tax that  a U.S.  Holder could derive from investing in  a
non-United States corporation that does  not distribute all of its earnings on  a current basis. Further, if
we are classified as a PFIC for any year  during  which a U.S. Holder holds our ADSs or Class A
ordinary shares, we generally will continue to be treated  as  a PFIC  for all succeeding  years  during
which  such U.S. Holder holds our ADSs or Class A  ordinary shares. For more information see
‘‘Item 10.E. Additional Information—Taxation—United States Federal Income Tax  Considerations—
Passive Investment Company Considerations.’’

As  a  company incorporated in the Cayman  Islands, we may adopt  certain  home country practices in relation
to corporate governance matters. These  practices may  afford less protection  to shareholders  than they  would
enjoy if we complied fully with the NYSE  corporate  governance  listing standards.

As a non-U.S. company with ADSs listed on  NYSE, we  are subject to the NYSE corporate
governance listing standards. However,  in  reliance on Section 303A.11 of  the NYSE  Listed Company
Manual, which permits a foreign private  issuer to follow the corporate governance practices of its home
country, we may adopt certain corporate governance practices that may differ significantly from  the
NYSE corporate governance listing standards. We  have followed and intend  to  continue to follow the
applicable corporate governance standards  under the  NYSE listing standards and we  are not aware of
any significant differences between our corporate  governance practices and those  followed  by  domestic

43

companies under the NYSE listing standards.  However,  we may  adopt certain practices that are in
compliance with the laws of the Cayman Islands,  which may  differ from more stringent requirements
imposed by the NYSE rules and as such,  our  shareholders may be afforded less protection  under
Cayman Islands law than they would  under the NYSE  rules  applicable  to  U.S. domestic issuers.

We incurred increased costs as a result  of being a public company, and  we cannot predict  or estimate  the
amount of additional future costs we may incur  or the timing of  such costs.

As a public company, we have incurred significant accounting, legal and other expenses  that  we did

not incur when we were a private company,  including additional costs associated with our public
company reporting obligations. The Sarbanes-Oxley Act, as well as rules subsequently implemented  by
SEC and NYSE, requires significantly  heightened corporate governance practices  for public companies,
including Section 404 relating to internal control over financial  reporting.  We ceased to be an
‘‘emerging growth company’’ pursuant  to  the JOBS Act  in 2014, since which we have incurred
significant expenses and devote substantial management effort toward  ensuring  compliance with the
requirements of Section 404 and the other rules  and  regulations of SEC.

In the past, shareholders of a public  company often brought  securities class action suits against the

company following periods of instability  in the market price  of that  company’s securities. If we were
involved in a class action suit, it could  divert a significant amount of  our management’s attention and
other resources from our business and operations, which could  harm  our results of  operations and
require us to incur significant expenses to defend the  suit. Any such class action suit, whether or not
successful, could harm our reputation  and  restrict our ability to raise capital in the  future. In addition,
any adverse outcome of such cases, including  any plaintiff’s appeal of a judgment  in these lawsuits,
could materially and adversely affect our business, financial condition, results of  operation, cash flows
and reputation. Furthermore, there can be no assurance  that our  insurance carriers will cover all or
part of the defense costs, or any liabilities  that  may arise  from these matters. We also may  be  subject to
claims for indemnification related to  these matters, and we  cannot predict the impact that
indemnification claims may have on our business, financial  condition  or  results  of  operations.  We were
named as a defendant in two putative  shareholder class action lawsuits filed in May and  June  2015
respectively, which lawsuits were consolidated into one action and subsequently  voluntarily  dismissed
without prejudice by the lead plaintiff  on November 24, 2015. These putative  shareholder class  action
lawsuits are described in ‘‘Item 8.A. Financial  Information—Consolidated  Statements and Other
Financial Information—Legal Proceedings—Litigation.’’

ITEM 4.

INFORMATION ON THE COMPANY

A. History and Development of the Company

Our Company

We  are a holding company incorporated  in the Cayman Islands and  conduct our  business  through
our  subsidiaries and consolidated affiliated  entities in China. We  started our  operations in August 2008
when our founders established Vipshop  Information in China. In order to facilitate foreign investment
in our company, our founders incorporated Vipshop Holdings Limited, an offshore holding company in
Cayman Islands, in August 2010. In October 2010, Vipshop Holdings  Limited established Vipshop
International Holdings Limited, or Vipshop HK,  a wholly-owned subsidiary, in  Hong Kong.
Subsequently, Vipshop HK established a  wholly-owned PRC subsidiary, Vipshop  China, in January
2011.

44

To support our regional business expansion,  Vipshop  China established  a number of wholly-owned
PRC subsidiaries that focus on warehousing  and logistics  as well  as product procurement  over the years
since 2011. As of December 31, 2017,  we mainly  rely on the following six principal subsidiaries of
Vipshop China to build up our regional logistics network:

(cid:127) Vipshop (Kunshan) E-Commerce Co., Ltd.

(cid:127) Vipshop (Jianyang) E-Commerce Co., Ltd.

(cid:127) Vipshop (Zhaoqing) E-Commerce  Co., Ltd.

(cid:127) Vipshop (Tianjin) E-Commerce Co.,  Ltd.

(cid:127) Vipshop (Hubei) E-Commerce Co., Ltd.

(cid:127) Chongqing Vipshop E-Commerce Co., Ltd.

Along with the growth of our mobile active customers and mobile  service  offerings, Vipshop China

formed Guangzhou Pinwei Software Co., Ltd., or Pinwei Software, in 2012 as a research and
development center to focus on our  mobile product and solutions.

On February 14, 2014, we acquired a  75%  equity  interest  in Lefeng from its parent company
Ovation. Before this acquisition, Lefeng had  been a  wholly-owned  subsidiary  of  Ovation. To  facilitate
the acquisition, Ovation has restructured  its online platform business conducted  through lefeng.com, an
online retail website specialized in selling cosmetics and fashion products in China, by transferring
certain assets and liabilities, including domain names (which were subsequently transferred through
Vipshop Information to Lefeng Information), trademarks,  copyrights  and  employees  that  form part  of
the online platform business, to Lefeng. The total consideration paid by  our company for  the
acquisition was approximately US$132.5 million including cash  payment and financing in connection
with assumed liabilities. On February  21, 2014, we  acquired  a  23% equity interest, on a fully diluted
basis, in Ovation for a total consideration of approximately US$55.8 million pursuant  to  a share
purchase and subscription agreement with  Ovation and certain of its existing shareholders. Through this
strategic investment, we have gained access to a consistent supply  of Ovation branded cosmetic
products as well as Ovation’s expertise  in branding,  marketing  and  research and development  of
proprietary products, which would help  promote  our  brand and  support our efforts to expand our user
base. In addition, as a result of our acquisition of the equity  interest in Ovation, as  of  the date  of  this
annual report, we owned, directly or indirectly, on a fully diluted and  look-through basis, a total of
80.5% equity interest in Lefeng.

In February 2015, we acquired 42.61% of  equity  interest  in Feiyuan, a logistics  company primarily
servicing southeast China, for a consideration of  RMB95.4 million. In  January 2016 and May 2016, we
further acquired 26.18% and 28.19% of equity interest in Feiyuan  for  RMB65.5 million and
RMB110.0 million, respectively. The  acquisition  was made  to  boost our warehousing, transportation
and distribution capabilities in southeast  China.

In September 2016, we acquired 100% of equity  interest in Zhejiang Ebatong

Technology Co., Ltd., which is a third-party payment service provider, for a total consideration  of
RMB428.3 million. Zhejiang Ebatong  Technology Co., Ltd. changed its name to Zhejiang  Vipshop
Payment  Co., Ltd. following the completion  of  acquisition,  and would  develop our  Internet payment
channel.

Foreign ownership of Internet-based businesses is  subject to significant  restrictions under current
PRC laws and regulations. The PRC  government regulates Internet  access, the  distribution of online
information and the conduct of online commerce  through strict business licensing  requirements and
other government  regulations. We, as  a Cayman Islands  company, and our  PRC subsidiary,  Vipshop
China, as a WFOE, are both restricted from holding the licenses that are  necessary  for our online

45

operation in China. To comply with these restrictions, our  Vipshop Online  Platform  is operated  by  our
consolidated  affiliated  entities  in  China.  As  part  of  our  efforts  to  streamline  our  contractual
arrangements  among  our  consolidated  affiliated  entities  during  2017  and  2018,  Vipshop  E-Commerce
currently  holds  the  primary  licenses  necessary  to  conduct  our  Internet-related  operations  of  Vipshop
Online  Platform in China.

See ‘‘Item 4.C. Information on the Company—Organizational Structure’’ for a diagram illustrating

our  corporate structure as of the date of this annual report.

On March 23, 2012, our ADSs began trading on NYSE under the ticker symbol ‘‘VIPS.’’ We
issued and sold a total of 11,176,470  ADSs, representing 22,352,940 ordinary shares, at an  initial
offering price of US$6.50 per ADS.

On March 13, 2013, we completed a  follow-on public offering  of 7,200,000 ADSs by our company
and certain of our selling shareholders, or the 2013 offering, at a public offering price of US$24.00  per
ADS. Concurrently, the underwriters exercised in full  the option to purchase an aggregate of 1,080,000
additional ADSs from certain selling  shareholders at the public offering price of the  2013 offering.

On March 17, 2014, we completed a  public  offering  of  1,140,000 ADSs by certain  of  our  selling
shareholders, representing 2,280,000  ordinary shares, at  a public offering price of US$143.74 per ADS,
and US$550,000,000 aggregate principal amount of our  1.50%  convertible  senior notes due 2019, or  the
2014 offering. Concurrently, the underwriters  exercised in  full the option to purchase an aggregate of
171,000 additional ADSs from certain selling shareholders at the  public  offering price  of  the 2014
offering and an additional US$82,500,000 aggregate principal amount of our  1.50% convertible senior
notes due 2019.

On December 29, 2017, we issued 3,955,473 Class A ordinary shares for approximately
US$258.7 million to a JD.com subsidiary and 9,229,437 Class A ordinary shares for approximately
US$603.6 million to a Tencent subsidiary, respectively.

On September 15, 2014, our shareholders  voted in favor of a proposal to  adopt a  dual-class share

structure, pursuant to which our authorized share capital  was reclassified and re-designated  into
Class A ordinary shares and Class B ordinary shares, with each Class A ordinary  share being entitled to
one vote and each Class B ordinary share being entitled  to ten votes on all matters  that  are subject to
shareholder vote.

Effective November 3, 2014, we changed our ADS to Class A  ordinary  share ratio from  one  ADS

representing two Class A ordinary shares to five ADSs  representing one Class A ordinary share.

Our principal executive offices are located  at No. 20  Huahai Street, Liwan District,  Guangzhou,

Guangdong 510370, People’s Republic of China. Our  telephone  number at this address
is +86 (20) 2233-0000. Our registered  office in  the Cayman Islands  is located at the office  of
International Corporation Services Ltd., P.O. Box 472, 2nd Floor, Harbour  Place, 103  South Church
Street, George Town, Grand Cayman  KY1-1106,  Cayman Islands.  Our agent for service of process in
the United States is Law Debenture  Corporate  Services Inc. located at 400  Madison  Avenue, 4th Floor,
New York, New York 10017. Our website is www.vip.com.

B. Business Overview

Overview

We  are a leading online discount retailer for brands  in China. We offer high-quality branded
products to consumers in China through flash sales mainly on our  Vipshop Online  Platform.  Flash sales
represent an online retail format combining  the advantages of e-commerce and  discount sales through
selling a  finite quantity of discounted products or  services online for a limited  period of  time. Since our
inception in August 2008, we have attracted a  large and growing number of consumers  and popular

46

brands. We had 310.7 million registered members and  over 110 million cumulative customers, and
promoted and sold products for over  23,000 popular domestic and  international brands as of
December 31, 2017.

Our business model provides a unique online shopping  experience  for our customers. We offer
new sales events daily with a curated  selection of popular branded products at deeply  discounted prices
in limited quantities during limited time  periods, creating the  element of  ‘‘thrill and excitement’’
associated with our unique customer shopping experience. Our  strong merchandizing  expertise enables
us to select the brand composition and product mix of our daily sales  events that appeal to our
customers, who mostly consist of urban and educated individuals in  China who  are seeking lifestyle
enhancements. We have built a highly  engaged and  loyal  customer base that contributes to our sales
growth, while also enabling us to attract  new customers primarily  through word-of-mouth referrals. A
majority of our customers have purchased products  from us  more than once. Our total number of
repeat customers was 24.4 million, 34.9  million, and  41.2 million in 2015,  2016, and 2017, respectively,
representing 66.6%, 67.1%, and 71.3%,  respectively, of the  total  number  of our  active  customers  during
the same periods.  Orders placed by our repeat customers accounted for  93.9%, 93.6%, and 95.1%,
respectively, of our total orders during the same periods.

We  are a preferred online flash sales  channel in China for popular domestic and international
brands. We believe that well-known and  popular brands are  attracted to our platform  and services
because of our ability to monetize large volumes  of  their  inventory in short periods of time, increase
consumer awareness of their brands and  products, reach potential customers throughout  China, and
fulfill their demand for customer data analysis and inventory management. Among  the brands  that  have
promoted and sold products on our platform,  substantially  all of them have returned to pursue
additional sales opportunities with us.  As  of December  31, 2017, we have  the exclusive rights to sell
selected  products from a cumulative  of  over 2,287  popular brands.

We  strive to optimize every aspect of our operations as we continue  to  grow  our business. We

generally have the right to return unsold items  for most of our products  to  our  brand partners. Our
logistics operations and inventory management  systems are  specifically designed  to  support the frequent
sales events on our Vipshop Online Platform and handle  a large volume of inventory turnover. We
primarily use our invested and in-house  last mile delivery capabilities and supplement with  quality
third-party delivery services to ensure  reliable and timely delivery. In connection with our expansion
into the Internet finance businesses, we offer consumer financing, supplier financing, and  wealth
management services to facilitate and refine shopping  experience  of  our customers  and strengthen
cooperative relationship with our suppliers. We  have developed our IT  infrastructure  to  support the
surge of visitor traffic to our platform  during the  peak hours  of  our daily  flash  sales. We believe that
our  efficient operational and management  systems combined with our robust  IT  infrastructure set  a
solid foundation for our continuing growth.

In December 2017, we entered into strategic  cooperation framework agreement and business
cooperation framework agreement with a Tencent  subsidiary and JD.com, respectively, to establish a
cooperative relationship. Under these agreements,  Tencent  granted  us an access interface on Weixin
Wallet, and JD.com granted us access interfaces on JD.com’s mobile application and JD.com’s Weixin
Discovery shopping application, to utilize the  traffic  from such platforms.

In March, 2018, we agreed to invest up to US$250  million into a private equity fund with

consumer goods and supply chain as one of its key investment areas.  The  closing  of this  investment will
be subject to regulatory approval and customary conditions.

We  began our operations in August 2008 and have grown significantly since  then. In  2015, 2016,
and 2017, we fulfilled approximately  193.1 million, 269.8 million, and 335.0 million customer orders,
respectively, and we generated total net revenues of RMB40.20  billion, RMB56.59 billion, and
RMB72.91 billion (US$11.21 billion), respectively. In  2015, 2016, and 2017,  we generated net  income  of

47

RMB1.51 billion, RMB1.99 billion, and RMB1.89  billion (US$290.9 million), respectively.  Our net
income in 2015, 2016, and 2017 reflected  non-cash share-based compensation expenses in an  aggregate
amount of RMB302.9 million, RMB475.7 million, and RMB667.1  million (US$102.5 million),
respectively.

PRC laws and regulations currently limit  foreign ownership  of  companies that provide Internet-
based services, including our online retail  businesses and Internet finance businesses. To comply  with
these restrictions, we conduct our online operations principally  through our  consolidated  affiliated
entity, Vipshop Information. We face risks  associated with  our corporate structure, as  our control  over
Vipshop Information is based upon contractual arrangements rather  than  equity ownership. See
‘‘Item 4.C. Information on the Company—Organizational Structure’’ and ‘‘Item  3.D. Key  Information—
Risk Factors—Risks Relating to Our Corporate Structure and Restrictions on Our Industry.’’

Our Flash Sales Model

Flash sales embody characteristics of  value,  quality and convenience that are well suited to brand-

conscious consumers in China seeking quality  goods at  substantial  discounts. Through our flash sales
model, we sell limited quantities of deeply discounted branded products  online  for limited periods of
time. We optimize the brand composition  and product  mix of  our daily  sales  events based on our strong
merchandizing expertise. As of December  31,  2017, we have offered diversified product  offerings  from
over 23,000 popular domestic and international brands, including  apparel  for women, men and children,
handbags and shoes, cosmetics, maternal  and  baby  products, consumer electronic  products, home
goods, and other lifestyle products. We  carefully select  well-known  and  popular mid-level to premium
brands and products that appeal to a  broad base of  consumers with  different  purchasing powers
throughout China. To foster customer confidence of purchasing quality products from our Vipshop
Online  Platform, we provide limited product quality  insurance for our products.

We  offer new daily sales events twice a  day starting  at 10  a.m. and 8 p.m. Beijing time,

respectively, and our Vipshop Online  Platform  experiences a surge of  visitor  traffic in  the ensuing  two
hours as consumers are eager to purchase popular  deals  of the day  before they are sold  out. To provide
our  customers with a greater opportunity  to  purchase  featured  discounted products, each customer  is
only allowed to purchase limited pieces  of the same  item, depending on the categories, and each
shopping cart can only hold up to 15  items at one time. Unpaid items in the shopping cart will  be
automatically returned to the available products  pool  in 20 minutes.  Consequently,  customers must
make quick purchase decisions within a  limited  period of time, adding  to  the thrill of the experience.

Our Vipshop Online Platform

Through our user-friendly Vipshop Online Platform, we offer a  curated  selection of products and

services for shoppers of varying age groups and income levels throughout China, so that they  may shop
branded products online with ease and  pleasure.  Our Vipshop Online Platform is represented  by  the
Vipshop App and the vip.com website.

As of the date of this annual report, our Vipshop  App has surpassed our vip.com website and
become  our top portal of the Vipshop  Online Platform  in terms of  the numbers of registered members,
daily unique visitors and monthly unique visitors. In 2011,  we launched  Vipshop  App for mainstream
mobile operating systems including iOS and Android to increase our customer stickiness and  to  further
enhance customer engagement through  mobile devices. Since then we have  been regularly upgrading
Vipshop App, adding new features and engaging celebrities from time to time to promote our brands
and Vipshop App. With the support of our big  data and business intelligence  system and our  cloud
computing infrastructure, we have been gradually developing features  of  our Vipshop  App so as to
provide our users with personalized recommendations, smarter and more timely replenishment of
out-of-stock goods and efficient interface to enhance their shopping experience. As of December 31,

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2017, revenues generated by our Vipshop  App users  accounted for  over 90%  of  our  total  revenues. We
believe that consumers’ increasing reliance on mobile Internet through smartphones and  other mobile
devices presents opportunities for us  to  further enhance  customer  experience and increase customer
stickiness.

Our Vipshop Online Platform offers  many  user-friendly features that enhance  customer experience

and convenience:

(cid:127) Browsing. All visitors to our platform can browse and view our  sales  events, but a  customer must
register as a member for free in order to participate in the  sales  events. Our platform features a
variety of different brands and products for  each  daily  sales.  For  each  featured  brand, consumers
can view a short flash animation to  receive background information on a particular brand. In
addition, we provide customers with curated descriptions  and proprietary photographs of each
product shown from multiple angles. Our platform also  provides advance previews of upcoming
sales of highly sought-after products. We sort our  product offerings into different categories,
such as ‘‘women,’’ ‘‘men,’’ ‘‘children,’’ ‘‘outdoors,’’  ‘‘lifestyle,’’ and ‘‘accessories’’ so that our
customers can easily find the products  they  are interested in.

(cid:127) Daily Sales Events. We launch new sales events twice a day at 10 a.m. and  8 p.m.  Beijing time,
respectively, and typically last for three or  more  days. Each sale  item is  available  in limited
quantities and remains on sale only while  supplies last.  We  thoroughly  plan in advance our daily
sales events to offer a balanced and complementary mix of brands and products.

(cid:127) Ordering. To order products on our platform, our customers simply  click on a button to add  an

item  to their virtual shopping cart. To execute orders, customers click  on the  ‘‘check-out’’ button
and  are prompted to supply shipping details and payment details in the  case of first-time
customers buying from our platform. Repeat customers  can  access  their  preferred  checkout
options after logging on to their Vipshop member  accounts. Our  members can  track the status
of their purchases and available credits online through  their Vipshop member accounts.
Customers can always access our customer  service representatives online  or by phone  for
assistance during service time while they are shopping  online  or after the  order  is placed.

To diversify our offerings of products and brands that  cater to individual  preferences,  we launched

a variety of channels on our Vipshop Online  Platform such as a channel designated for promotion of
chic and trendy branded products called Vipshop  Beauty, a channel  designed to sell  furniture,
upholstery, bed and bath, kitchen, home and  consumer electronics products called Vipshop  Home,  a
channel designed to sell maternity, infant and children’s  products called Vipshop  Kids, a channel
designated for men’s branded products  called Vipshop Men, a channel designated for  direct purchase
of overseas branded products called Vipshop International, and a channel designated  for consumer
financing and insurance and wealth management services called Vipshop Finance. We believe that the
introduction of these channels provides brands meaningful alternatives  to monetize  their inventory
quickly and to increase consumer awareness throughout China.

In addition to our Vipshop Online Platform, as of December 31, 2017, we had six  store outlets in
the Guangzhou area, one near our Jianyang warehouse and one in  Tianjin.  Sales through these stores
have  been immaterial to our business as a whole and for limited purposes  of  liquidating our clearance
inventories. Although we plan to continue to focus on the  online  retail market in  China, we may
explore opportunities to utilize offline retail  channels from  time  to  time to supplement our strategy.  In
2017, we generated RMB40.0 million (US$6.2  million)  gross revenues (including  VAT) from offline
retail stores.

49

Our Brand Partners

Since our inception in August 2008, we have attracted  a broad and diverse group of brands
enabling our Vipshop Online Platform  to  become the  online  shopping destination of  choice for urban,
fashion-oriented and value conscious  consumers. Our  brand partners include  primarily brand owners,
and to a lesser extent, brand distributors and resellers.  As of December 31, 2015, 2016, and 2017, we
worked with 8,505, 10,778, and 13,336 brand partners, respectively. None of  the brands accounted  for
more than 4% of our total revenues in  2015, 2016, and 2017. To  date, substantially all of our brand
partners have sought to pursue new sales  opportunities with  us. We believe that our ability to assist
brands in effectively selling their inventory and in fulfilling their demand for marketing, customer  data
analysis and inventory management will attract new brands  and build stronger ties with  our  existing
brand partners.

Brand Selection and Procurement

Brand Selection

We  have implemented a strict and methodical brand  selection process. Our merchandizing team,
which  consisted of approximately 1,900  members as  of December  31, 2017, is responsible for  identifying
potential qualified brands based on our selection guidelines.  We carefully select prospective  brand
partners, choosing to work only with those that are  well-known and offer  high quality  or premium
products that are popular among consumers in China, and that are willing to provide  competitive prices
and favorable payment credit and product  return terms. We generally select brands that have an
established network of stores in major  department stores or shopping  malls in  China. We seek input
from our customers in the brand selection process. Through our homepage,  consumers can send us
suggestions regarding the brands they  would like to be able  to  purchase from us. Once  a potential
brand is identified, we conduct due diligence  reviews on  its qualifications, including  whether  it holds
the proper business operation licenses and safety, sanitary  and quality certifications, and  trademark
registration certificates and license agreements in relation to the  branded products. This  review process
helps to  ensure that we maintain a portfolio of brands with high quality  standards  and good reputation
that can meet our customers’ expectations.

We  generally enter into supply agreements with brands  based on  our standard form. We regularly
communicate with our brand partners  to  discuss  the dates and specific product  offerings for particular
sales events, striving to achieve favorable  results for  all  constituents. Due to the short-term  nature of
each  flash sales event, for some brands, we enter into separate agreements for each flash sales event on
our  Vipshop Online Platform. For other  brands with whom we have established long-term relationships,
we often enter into supply agreements  with them on  an annual basis. As we  continue to focus on
building long-term relationships with our brand partners, we plan to implement framework agreements
with our brand partners with supplemental  supply orders for  each flash sales event.

In each supply agreement, a brand partner grants  us authorization to market and sell  products of  a
particular brand on our Vipshop Online Platform and provides us with the official description and logo
of the brand. In addition, we require our brand partners that contract with us  to  observe  our
anti-bribery and anti-corruption policy.

Product Selection

Our key management team members  have extensive experience in the  retail industry with insightful

knowledge and understanding of consumers’ needs and preferences.  Before  each  flash sales event,  we
consider and analyze historical data,  fashion trends, seasonality and customer feedback to project how
many  items of a particular product we should offer for the event.  To maximize daily sales, we carefully
plan  our product mix to achieve a balanced and  complementary  product offering  across different
categories.

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We  effectively gather, analyze and use customer behavior and  transaction data through our
customer relationship management and  business intelligence systems. In  addition  to  utilizing our
customer data to strategize our upcoming flash sales event to enhance the timeliness and  relevancy  of
our  product offerings, we also provide some relevant portions of  these data to our brand partners to
help them optimize their product development and sales and  marketing strategies and  further promote
additional sales opportunities with us.

Inventory Management

For brands where we have established long-term  relationships, we typically do not pay  any deposit
on the products we purchase. For other  brands, however, we generally pay  a deposit  ranging from  10%
to 100% of the total price for each purchase order.

We  generally have the right to return  unsold items within  a  period  after the end  of a sales event.

We  typically pay for the purchase order in installments  with the  last installment paid upon full
settlement of the unsold items or returned products we receive from customers.  We  typically do not
have the right to return the unsold products  to  the brand  partners  of certain types of products, such  as
certain sporting goods, cosmetic beauty  products and cross-border  products. For  these  products, we
have been able to utilize our strong marketing  expertise regarding customer preferences  to  achieve
quick inventory turnover.

We  have implemented an inventory management system  to  manage  the information related  to  our
procurement plan, quality control upon  receipt, stock maintenance, stock deliveries,  sales invoicing and
sales recording. We use an enterprise resource  planning (ERP)  system to monitor  and actively  track
sales data. This system helps us make timely adjustments to our procurement plan and  minimize excess
inventory.

Quality Control

In addition to our brand selection process, we  have adopted stringent quality assurance and control

procedures for products delivered through our logistics network.  We  carefully inspect all products
delivered to our logistics centers, rejecting  or returning products that  do not meet our quality  standards
or the purchase order specifications. We  also  inspect  all  products  before  shipment  from our logistics
centers to our customers. We believe  that our  strict brand  selection  process  and quality control
procedures enable us to ensure the high quality level  of products sold on our Vipshop Online  Platform
and increase customer satisfaction.

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Our Product and Service Offerings

Product Categories

We  offer a broad spectrum of apparel, fashion goods, cosmetics, home goods and  lifestyle products

from popular domestic and international  brands. The following table illustrates our current  product
categories:

Product Category

Product Description

Womenswear . . . . . . . . . . . . . . . . . . . Women’s apparel, featuring a variety of  apparel and  styles for

different age groups, including casual wear,  jeans, dresses,
outerwear, swimsuits, lingerie, pajamas and maternity clothes.

Menswear . . . . . . . . . . . . . . . . . . . . . Men’s apparel, featuring a variety of apparel and styles for

Footwear

. . . . . . . . . . . . . . . . . . . . .

different age groups, including casual and smart-casual
T-shirts, stylish polo shirts, jackets, pants and underwear.
Shoes for women and men designed in a variety of styles, for
both casual and formal occasions.

Accessories . . . . . . . . . . . . . . . . . . . . Fashion accessories in various styles and  materials  for women

and men, including belts, fashionable jewelry, watches and
glasses complementing our apparel offerings.

Handbags . . . . . . . . . . . . . . . . . . . . . Purses, satchels, duffel bags and wallets in many colors, styles

and materials.

Children . . . . . . . . . . . . . . . . . . . . . . Apparel, gear and accessories, furnishings and decor, toys and

Sportswear and sporting goods . . . . . . .

games for boys, girls, infants and toddlers of all age groups.
Sports apparel, sports gear and footwear for tennis,
badminton, soccer and swimming.

Consumer electronic products . . . . . . . Consumer electronic products, covering a wide  range of
demands, including computers, mobile handsets,  digital
cameras and major home appliances.

Cosmetics . . . . . . . . . . . . . . . . . . . . . High quality, affordable skin care and cosmetic products,

including cleansers, lotions, face and body  creams, face  masks,
sunscreen, foundations, lipsticks, eye shadows and nail  polish.

Home goods and other lifestyle

products . . . . . . . . . . . . . . . . . . . . Home goods with an extensive selection of home furnishings,
including bedding and bath product, home decor, dining and
tabletop items, and small household appliances.
Internationally-known premium designer apparel, footwear
and accessories.
Snacks, health supplements and occasion-based gifts, such as
chocolates, moon-cakes and tea.

Gifts and miscellaneous . . . . . . . . . . .

Luxury goods . . . . . . . . . . . . . . . . . .

We  pay close attention to every aspect of our  services to enhance our customers’ shopping
experience. For each purchase, we arrange items  neatly and  thoughtfully within each delivery box.
Unlike many  in-store sales items which have been tried on numerous  times,  are on  display for a lengthy
period of time or may have minor defects,  each item purchased from our Vipshop Online Platform is
new, contains its original tag and packaging, and must pass our strict  quality control inspection prior to
shipping.

Pricing

We  price products on our Vipshop Online  Platform at  significant  discounts, typically  ranging from

20% to 90% off the original retail price, which  is one of  the key elements in the  ‘‘thrill and
excitement’’ shopping experience that  we  create. Our  attractive  pricing  is made possible  by  cost savings

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achieved through volume discounts that  we  receive, in  particular for  off-season or slower-moving
inventory, and the absence of physical  retail space and related  overhead costs. We typically negotiate
with our brand partners for prices that are competitive with those offered to other discount  sales
channels.

Other  Services

The significant scale of our business allows us to provide a variety of  services to create value for

our  business partners and ultimately  benefit  our customers. Our Internet finance offerings include
consumer financing, supplier financing  and  wealth management services.

Our consumer financing business went live during the  fourth  quarter  of  2015, providing our
customers with credit solutions to facilitate their shopping  with us.  Our customers may take advantage
 in Chinese), our
of the competitive installment payment  options  available under Weipin  Spend (
installment plan.

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Our  developing  supplier  financing  business  targets  our  suppliers’  need  of  liquidity  and  facilitates

our  inventory procurement. Wei Yidai (
conveniently provides secured and unsecured financing to our suppliers.

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 in Chinese), our microcredit service, efficiently  and

Our wealth management services were introduced  in December 2015.  As of the date of this annual
report, we offered third-party insurance  products by providing sales channels to insurance  companies on
a commissioned basis. We also provided promotion and information services to some third-party
investment fund managers and banks.

Payment, Fulfillment and Return

Payment

We  provide our customers with the flexibility to choose from a number of  payment options. Our
payment options include our Vipshop Payment service,  cash on delivery, and payment  through third-
party online payment services, such as  tenpay.com and alipay.com. In 2017, our fast-growing Vipshop
Payment  service was used to process  a  majority of our total orders, so that we  continue to depend less
on other payment options. Under the cash on  delivery option,  our in-house last mile delivery
capabilities, supplemented by a few third-party delivery  service providers,  deliver products to customers’
designated addresses and collect payment  on site. As of December 31,  2017, we  had built  an extensive
distribution network to deliver products  and provide our cash-on-delivery  payment option to customers
in over 400 cities across China. This  payment method not only  provides our customers with a  secure
and convenient payment option, but  also  reduces our operating expenses and payment collection risk as
we can combine payment and delivery  services by using our  in-house last  mile delivery  capabilities,
without incurring additional fees.

Fulfillment

We  have established a logistics network and warehousing capacity with nationwide  coverage.  We

have adopted a flexible logistics model supported  by our robust  and advanced warehouse management
system. As of December 31, 2017, we delivered  over 95% of our  orders  through our  invested  and
in-house last mile delivery capabilities. Meanwhile,  we use a mix of top  delivery companies  with
nationwide coverage and quality regional  or local  couriers to ensure reliable  and timely  delivery.

Logistics Network and Warehouse Management System

Our logistics network consists of regional logistics hubs and  local distribution centers. Our regional
logistics hubs are strategically located  in Zhaoqing of  Guangdong Province in Southern  China, Kunshan
of Jiangsu Province in Eastern China (which  is within  close proximity of Shanghai),  Jianyang  of Sichuan

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Province in Western China, Tianjin in Northern China,  and Ezhou of Hubei  Province in Central China.
We  maintain local distribution centers  to  facilitate distribution  of  standardized and  frequently
purchased products. Meanwhile, we have established several bonded warehouses  in China to support
the growth of our cross-border business.

Our warehouse management system enables us to closely monitor each  step  of  the fulfillment
process from the time a purchase order  is  confirmed with the brand partners  and the  product stocked
in our logistics centers, up to when the product  is packaged and  picked up  for shipment to a customer.
Shipments from brand partners first arrive at one of our regional logistics hubs, depending on demand
from each warehouse. At each logistics  hub,  inventory is bar-coded and tracked through  our
management information system, allowing  real-time monitoring of inventory levels  across our logistics
network and item tracking at each logistics  center. As we offer  a  curated selection  of  brands and
products for each daily sales, our logistics  centers and inventory  management systems  are specifically
designed to support the frequent sales events on our flash sales platform  and a  large volume of
inventory turnover. In 2015, 2016, and 2017,  we processed approximately 193.1 million, 269.8  million,
and 335.0 million customer orders, respectively.

Since 2013, we have been implementing innovative solutions to further enhance our logistics
efficiency. The ‘‘just-in-time’’ method,  or  JIT, allows some of our suppliers to not load inventories to
the warehouse before the relevant products are  put  up for sale. Instead,  the suppliers will load
inventories to our warehouses only within a  period of time after being notified when orders have been
generated. Compared to the traditional  bulk  load-in and bulk load-out method, JIT enables certain
suppliers that have worked with us well  to further increase  turnover. Moreover, the ‘‘third-party
logistics’’ method, or 3PL, allows some of  our suppliers to lease vacant space of  our warehouses to
manage their supplies. The 3PL increases utilization of our  warehouses while enabling  certain suppliers
to manage their supplies more efficiently. The combined JIT  and 3PL have  been implemented for the
majority of our business.

Delivery Services

We  deliver orders placed on our Vipshop Online Platform to all areas in China primarily  through

our  invested and in-house last mile delivery capabilities and,  to  a lesser extent, through  leading
reputable third-party delivery companies  with nationwide  coverage, including  EMS and Shunfeng,  and
quality regional and local couriers. As  of December 31, 2017, over  95%  of our  orders  were delivered by
our  invested and in-house last mile delivery capabilities. For luxury goods orders, we deliver the
products with an ‘‘anti-tampering lock’’  device to further enhance customer  trust. For delivery  to
smaller cities, we use a combination of  our invested  and  in-house last mile delivery capabilities and
third-party delivery companies to achieve  greater operational efficiency and  ensure timely delivery to
our  customers. We bundle packages for  customers in smaller cities within a particular  region and ship
in bulk to be then delivered locally to our  customers.  Our use of reputable national delivery companies
and regional and local couriers to supplement  our invested and in-house last  mile delivery capabilities
allows us to maintain operational flexibility and accommodate order demand, thereby ensuring  high
service quality.

We  leverage our large-scale operations, our strong invested and in-house  last mile delivery
capabilities and reputation to obtain favorable contractual terms  from  third-party delivery companies.
To reduce the risk of reliance on any  single delivery  company, we  typically contract with two  or more
regional delivery companies in each major city. We regularly monitor  and  review the delivery
companies’ performance and their compliance with our  contractual terms. In addition, we typically
require the delivery companies to pay  deposits  or provide payment guarantees before providing  services
to us. We typically negotiate and enter into logistics agreements on an annual basis.

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Return Policy

Due to the limited quantities of each featured flash sales product,  we  do not normally offer a

product  exchange service but customers may  return products purchased  from our platform. We
currently offer our customers an unconditional right  of return for a  period of seven days  on sales from
our  Vipshop Online Platform upon receipt of products. Our  customers can return products  purchased
on our platform within seven days of receipt of the products  as long  as the products are unused,
unwashed, unworn, undamaged and in their original packaging and in original condition. For return of
luxury goods, the anti-tampering lock on  the product must  remain  intact.

Once a customer submits a return application  request  online or by phone,  our  customer service
representatives will review and process the request or  contact the customer  by  email  or by phone  if
there are any questions relating to the  request.  Upon  our receipt  of the returned product, we  credit the
customer’s Vipshop member account or credit card with  the purchase price. We believe our hassle-free
return  policies help to increase customer  spending and enhance  customer loyalty.

Customer Service

We  believe that our emphasis on customer  service enhances our  ability  to  maintain  a large and
loyal customer base and create a positive customer experience, encouraging repeat  visits and purchases.
We  have a dedicated customer service team  responsible for handling general customer  inquiries and
requests, assisting customers with their ordering process, investigating the status of orders, shipments
and payments, resolving customer complaints, and providing other after-sales  services. Our customers
can contact customer service representatives  through our customer service e-mail,  real-time online chat,
or our customer service hotline 15 hours  a day, seven days a week. As of December 31, 2017, our
customer service center, located in our  Guangzhou headquarters, had approximately 1,900 well-trained
employees.

We  maintain service quality by carefully selecting personnel,  providing our customer service
representatives with extensive training,  and regularly monitoring and evaluating the  performance of
each  representative. Each new customer service  representative is required to complete  a mandatory
training program in Guangzhou, conducted  by  experienced managers and covering product knowledge,
complaint handling, service attitude and communication  skills. To facilitate  timely  resolution  of
customer complaints, we also train and empower our customer service  representatives to resolve
complaints and remedy situations within a specified authorized amount determined  based on  their
seniority without having to get approval from their supervisors.  To maintain control over  the quality of
customer services, we do not outsource  any of our e-mail, online live chat,  or call center customer
service operations.

Marketing

Although historically we have not incurred substantial marketing expense and  have been able to
build a large base  of loyal customers with relatively low customer acquisition cost  primarily through
word-of-mouth referrals and providing  our  customers with an enjoyable, satisfying and  rewarding
shopping experience and using cost-effective marketing means, we intentionally reinvested our profits
into marketing to gain market share  starting  in 2014. Since the second  quarter of 2014, we have  been
increasing marketing expenses to strengthen our brand  awareness,  attract more mobile users, and
expand market share especially within product  categories  such as apparel,  cosmetics,  maternal  and baby
products.

We  continued to improve and enhance the element of ‘‘thrill and excitement’’  associated with the

customer shopping experience to promote word-of-mouth referrals and repeat customer visits  to  our
Vipshop Online Platform. As part of our viral marketing strategy, we provide various incentives to our
existing customers to increase their spending and loyalty.  Our customers can earn reward points upon

55

registration and for each purchase they  make, and may exchange the  reward points  for coupons, gifts
and lucky draw opportunities on our  platform. Our  customers may  also earn  reward points by
introducing new members and customers  to our platform. In addition, we  encourage  our  customers to
share their successful flash sales shopping  experiences through  social media and microblogging websites
in China. We offer an ‘‘easy-to-share’’  function that enables our customers to easily share their
shopping experiences with us on social  networking  Internet platforms and microblogging websites.

Technology

Our IT systems are designed to enhance  efficiency and scalability,  and play an important role in

the success of our business. We rely  on  a  combination of internally  developed  proprietary technologies
and commercially available licensed technologies to improve  our platform and  management systems  in
order to optimize every aspect of our  operations for  the benefit of  our customers and brand  partners.

We  have adopted a service-oriented architecture supported by data processing technologies  which

consists of front-end and back-end modules. Our  network infrastructure is built upon self-owned servers
located in data centers operated by major  PRC  Internet data center  providers. We are implementing
enhanced cloud architecture and infrastructure for our core data processing system to augment  our
existing virtual private network as we  continue  to  expand our operations in  new geographic locations,
enabling us to achieve significant internal efficiency through  a  virtual and centralized network platform.

Our front-end modules, which refer to modules supporting  the user-interfaces of our platform,
mainly include product display, registered  member account  management, category browsing, online
shopping cart, order processing functions  and payment functions. Our front-end modules are supported
by our proprietary content distribution network, dynamic  and distributed cluster and a core  database,
providing our customers with quicker access to the product display they are interested in, and
facilitating faster processing of their  purchases. We  have developed our  IT systems  to  handle a surge of
visitor traffic to our platform during the  peak hours of our twice-per-day  sales  from 10 a.m. to 12 p.m.
and 8 p.m. to 12 a.m. Beijing time, providing  our  customers with a smooth online shopping  experience.

Our back-end modules, which refer to modules  supporting our business  operations, mainly  include
customer service, ERP system, warehouse  and  logistics management, product information management,
business intelligence and administration  management systems.  Our customer service system mainly
consists of our customer relationship  management system, our  audio and online customer  service
system and our customer data analysis  and membership  management system. We believe that we are
one of the few PRC e-commerce companies to implement an ERP system, which we have customized
to integrate our management of brand partners,  accounting and  product distribution information.  Our
warehouse and logistics management  system primarily consists of our  warehouse  management system
and our track data storage and automated warehouse  and logistics  operations, which allow us to
efficiently manage our inventories, track  the products, and deliver the products to our  customers  on a
timely basis. We have designed our product information  management system to perform a  variety of
functions such as products filing, products photographing, products-information compiling, sample
products management, online sales scheduling and other functions relating  to  on-line sales of goods.
This system greatly enhances the efficiency  of our operations.

Our customer relationship management and business  intelligence systems enable  us to effectively

gather, analyze and make use of internally generated customer behavior and proprietary transaction
data. We regularly use this information in planning our marketing initiatives for upcoming  flash sales
and make profile-based personalized recommendations to enhance our users’ shopping experience. We
have been working to add more features to our personalized interfaces so that our customers may have
unique  experience when shopping with  us.  In  addition,  we also provide selected data to our brand
partners to help them optimize their  product development  and  sales and marketing strategies. Our
business intelligence system is an intelligence  system built with the proprietary cloud computing

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infrastructure, providing decision-making  intelligence  such as dashboards operation,  operational
analysis, market analysis, sales forecasts  and  products such as anti-fraud filters, precision marketing,
personalized recommendations and other application-oriented intelligent  products that facilitate
data-driven decision-making and increase  our product sales.

Our research and development team  has significantly  enhanced our  cybersecurity efforts  against
online and offline frauds, risk control and potential cyber-attacks, such  as DDoS  and spamming. For
example, we have implemented a security  response system to deal with online security breaches, as  well
as a multi-disciplinary risk control program to protect assets and  fight  against offline fraudulent issues.

We  have developed most of the key business modules through our internal IT department. We also

license software from reputable third-party providers, such  as Manhattan Information System and
Oracle, and work closely with these third-party  providers  to  customize the  software for  our  operations.
We  have implemented a number of measures to protect against  failure and data loss. We have
developed a disaster tolerant system  for our  key  business  modules which  includes real-time data
mirroring, daily off-line data back-up and redundancy  and load balancing.

We  believe that our module-based systems are  highly scalable, which enable us to quickly  expand

system capacity and add new features and functionality to our systems  in response to our business
needs and evolving customers’ demands without affecting the operation of existing modules.  We have
also adopted rigorous security policies  and measures, including encryption technology, to protect our
proprietary data and customer information.

Intellectual Property

We  regard our trademarks, service marks, domain names, trade secrets,  proprietary  technologies

and similar intellectual property as critical to our success, and we rely  on trademark, copyright and
trade secret protection laws in the PRC and other  jurisdictions, as well  as confidentiality procedures
and contractual provisions with our employees, partners, service  providers, suppliers  and others  to
protect our proprietary rights. As of  December 31, 2017, we owned 1,051 registered trademarks,
113 copyrights (including copyrights to 85  software  products developed by us relating to various aspects
of our operations), and 276 registered domain names that are material to our business, including
vip.com and vipshop.com.

Competition

The online flash sales market, as one  of  the  fast-growing categories of  the e-commerce market in
China, is rapidly competitive and rapidly evolving. Our primary competitors include  B2C e-commerce
companies that sell similar products and services  online, such as  Alibaba, and other online flash sales
companies.

We believe we compete primarily on  the  basis of:

(cid:127) ability to identify products in demand  among consumers and source  these products  on favorable

terms from brands;

(cid:127) pricing;

(cid:127) breadth and quality of product offerings;

(cid:127) platform features;

(cid:127) customer service and fulfillment capabilities;  and

(cid:127) reputation among consumers and brands.

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We  believe that our early mover advantage and leading market position help us to compete
efficiently against our competitors. However, some  of our current and potential competitors  may have
longer operating histories, larger customer bases, better brand recognition, stronger platform
management and fulfillment capabilities and greater  financial,  technical and  marketing resources  than
we do. See ‘‘Item 3.D. Key Information—Risk Factors—Risks Relating to Our Business  and
Industry—If we do not compete effectively against existing or  new competitors, we may lose market
share and customers.’’

Regulation

This section summarizes all of the significant laws  and regulations that materially affect our

business and operations and the key provisions of such  laws and regulations.

Regulations on Foreign Investment

Investment activities in China by foreign  investors are principally  subject to industry-based

regulation. The Provisions for Guiding the  Foreign  Investment Direction promulgated by the PRC State
Council on February 11, 2002 divides industries in  China  into  four categories, namely, ‘‘permitted
industries for foreign investment,’’ ‘‘encouraged industries for foreign  investment,’’ ‘‘restricted industries
for foreign investment’’ and ‘‘prohibited industries for foreign  investment.’’ The ‘‘encouraged  industries
for foreign investment,’’ ‘‘restricted industries  for  foreign investment’’ and ‘‘prohibited industries  for
foreign investment’’ are further stipulated  in the Guidance  Catalog of Industries for  Foreign
Investment, or the Catalog, which was promulgated and amended from time to time by MOFCOM and
NDRC.  Industries not listed in the Catalog are generally considered ‘‘permitted  industries for  foreign
investment,’’ which are open to foreign  investment unless specifically restricted by other PRC
regulations. Establishment of WFOEs is  generally allowed in  encouraged  and permitted industries.
Some restricted industries are limited  to  equity or contractual joint ventures, while  in some cases
Chinese partners are required to hold a  majority of interests in such  joint  ventures. In addition,
restricted category projects are subject  to  approval by MOFCOM  or  its local counterpart.  Foreign
investors are not allowed to invest in  industries  in the prohibited category. Industries not listed in the
Catalog are generally open to foreign investment  unless specifically restricted by other  PRC regulations.
For example, pursuant to the latest Catalog amended  on June 28,  2017, the provision of value-added
telecommunications services falls in the  restricted category  and the percentage of foreign ownership
cannot exceed 50% (except for operating  e-commence).

On September 3, 2016, the Standing  Committee of NPC  promulgated  the FIE Amendment,
effective as of October 1, 2016. Pursuant to the  FIE  Amendment, formation of an FIE in  an industry
that is not subject to special administrative measures for foreign  investment  admission by the  PRC
government no longer requires prior  approval by MOFCOM or its local counterpart.  Instead, pursuant
to the Provisional Measures on Filing Administration for  Establishment and  Change of Foreign-
Invested Enterprises, which were promulgated by MOFCOM on October  8, 2016 to further implement
the FIE Amendment and became effective on the same date, where the establishment or any change of
an FIE  is not subject to special administrative measures for foreign  investment admission  by  the PRC
government, the FIE may proceed with  the filing procedures in  lieu of the approval procedures.
However, where the establishment or  any  change to an FIE is subject to the special administrative
measures for foreign investment admission by the PRC government, the  FIE  must  still follow the
approval procedures in accordance with  the relevant laws and regulations governing foreign investment.

Regulations on Value-Added Telecommunications Services

The PRC government extensively regulates the telecommunications industry, including the Internet

sector. The State Council, MIIT, MOFCOM,  the State Administration for Industry  and Commerce,  or
SAIC, the State Administration of Press,  Publication, Radio, Film  and Television (formerly known as

58

the General Administration of Press and Publication,  or GAPP), and other relevant government
authorities have promulgated an extensive regulatory scheme governing telecommunications, on-line
sales and e-commerce. However, China’s telecommunications industry and Internet-related industry are
at an early stage of development. As  a  result,  new laws and regulations  may be adopted from time to
time that will require us to obtain additional  licenses and permits in addition to those that we  currently
have, and will require us to address new issues that arise  from time  to  time. In addition, substantial
uncertainties exist regarding the interpretation and implementation  of  current and any future  PRC laws
and regulations applicable to the telecommunications, on-line  sales and e-commerce. See
‘‘Item 3.D. Key Information—Risk Factors—Risks  Relating  to  Doing  Business in  China—Uncertainties
with respect to the PRC legal system could adversely affect us.’’

Licenses for Value-Added Telecommunication Services

On September 25, 2000, the Telecommunications  Regulations of the  People’s Republic  of  China, or

the Telecom Regulations, were issued  by  the State Council as the primary governing law on
telecommunication services. The Telecom Regulations set out the general framework  for the  provision
of telecommunication services by PRC companies. Under the Telecom Regulations,  it is a requirement
that telecommunications service providers  procure  operating licenses prior to their commencement of
operations. The Telecom Regulations draw a distinction  between ‘‘basic telecommunications  services’’
and ‘‘value-added telecommunications services.’’  A ‘‘Catalog of Telecommunications Business’’ was
issued as an attachment to the Telecom Regulations to categorize  telecommunications  services as basic
or value-added, and was updated to classify the information services such  as content service,
entertainment and online games services  as value-added telecommunications  services. The Telecom
Regulations were amended in July 2014 in  accordance with  the Decision  of State Council on Amending
Certain Administrative Regulations (Order No. 653) and  further amended in  February 2016 in
accordance with the Decision of State Council on  Amending  Certain Administrative Regulations
(Order No.666). On December 28, 2015, MIIT released the Catalog of Telecommunication Business
(2015 Revision), or the 2015 Telecom  Catalog,  which took effect on March 1, 2016. Under the 2015
Telecom  Catalog, both the online data processing and transaction processing business (i.e.  operating
e-commerce) and Internet information  business, continue to be categorized as value-added
telecommunication services, and the  Internet information business  as defined under  the 2015 Telecom
Catalog includes information release  and delivery  services, information  search and query  services,
information community platform services,  information real-time  interactive services, and information
protection and processing services.

On July 3, 2017, MIIT issued the Administrative Measures for Telecommunications Business
Operating Permit, or the Telecom Permit Measures, which took effect on September 1, 2017, and
replaced the administrative measures for  telecommunication  business operating permit  promulgated  on
March 5, 2009. The Telecom Permit  Measures  confirm that  there  are  two types  of  telecom operating
licenses for operators in China, namely,  licenses for basic telecommunications services and licenses for
value-added telecommunications services. The operation scope of the license will detail  the permitted
activities of the enterprise to which it  is  granted. An  approved telecommunication services operator
shall conduct its business in accordance  with  the specifications recorded on its VATS  License. In
addition, a VATS License’s holder is  required to obtain  approval from  the  original  permit-issuing
authority prior to any change to its shareholders. On February 24, 2015,  the State Council has issued
the Decisions on Cancelling and Adjusting a  Batch  of Administrative Approval Items, which,  among
others, replaced the pre-registration approval requirement for telecommunications  business  with
post-registration approval requirement.

On September 25, 2000, the State Council promulgated the  Administrative  Measures on Internet

Information Services, or the Internet Measures, which was amended in January  2011. Under the
Internet Measures, commercial Internet information services operators  shall obtain an ICP License,

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from the relevant government authorities before engaging in any commercial Internet information
services operations within China. The ICP License has  a term  of  five  years  and shall be renewed within
90 days before expiration.

Our consolidated affiliated entity, Vipshop Information, has obtained  an ICP License issued by

Guangdong Province Administration of  Telecommunication since September 24, 2008, which  was
updated in September 2013 and is scheduled to expire in September 2018. As of the date of this annual
report, we held an EDI License valid  until  December 2022, which is required for providing platform
access to third-party merchants for their  sales of  products to further develop our business.

Foreign Investment in Value-Added Telecommunication  Services

Pursuant to the Provisions on Administration of Foreign-Invested Telecommunications Enterprises

promulgated by the State Council on December 11, 2001 and amended on September  10, 2008 and
February 6, 2016, or the FITE Regulations, the ultimate foreign equity ownership  in a value-added
telecommunications services provider may not exceed 50%. Moreover, for  a foreign investor to acquire
any equity interest in a value-added telecommunication business in  China, it must satisfy a number of
stringent performance and operational  experience requirements, including demonstrating good  track
records and experience in operating value-added telecommunication business overseas. Foreign
investors that meet these requirements must obtain approvals from MIIT and MOFCOM or their
authorized local counterparts, which retain considerable discretion in granting approvals.  Pursuant to
publicly available information, the PRC government has issued  telecommunications  business  operating
licenses to only a limited number of FIEs,  most of  which are  Sino-foreign  joint ventures engaging in
the value-added telecommunication business. Under  the latest version of  the Catalog, value-added
telecommunications services continue  to  be categorized as restricted industry for foreign investment,
and a foreign investor may not hold more  than 50% of equity interest in an  operator of value-added
telecommunications services, except for  e-commerce. On June  19, 2015, MIIT issued the  Circular on
Removing the Restrictions on Equity Ratio Held  by Foreign  Investors in Online Data Processing and
Transaction Processing (Operating E-Commerce)  Business to amend the relevant provisions  in the
FITE Regulations, allowing foreign investors  to  own more than 50%  of  equity interest in an operator
of ‘‘operating e-commerce’’ business.  However,  foreign investors are still prohibited from holding more
than 50% of equity interest in a provider  of other subcategories of value-added  telecommunications
services.

The MIIT Circular issued by MIIT in  July 2006  reiterated the regulations on foreign investment in
telecommunications businesses, which  require foreign investors to set up FIEs and obtain the applicable
VATS License to conduct any value-added telecommunications business in China. Under the MIIT
Circular, a domestic company that holds  a  VATS License  is prohibited  from leasing,  transferring or
selling the license to foreign investors  in  any form, and from providing any assistance,  including
providing resources, sites or facilities, to foreign investors  that conduct value-added telecommunications
business illegally in China. Furthermore, the relevant trademarks and domain names  that  are used in
the value-added telecommunications business must be owned by the local VATS License  holder or its
shareholders. The MIIT Circular further  requires each VATS License holder to have  the necessary
facilities for its approved business operations and to maintain such facilities in the regions covered  by
its  license. In addition, all value-added  telecommunications service providers are required to maintain
network and information security in accordance with the standards  set  forth under  relevant PRC
regulations.

We  are a Cayman Islands company, and  our  PRC subsidiary, Vipshop China, is our WFOE under

PRC law and thus is restricted from  providing value-added telecommunication services,  including
Internet information services, in China. To comply with the PRC regulations  noted  above, our Vipshop
Online  Platform is operated by our consolidated affiliated entities, each of  which is  currently owned by
PRC citizens, namely, Mr. Eric Ya Shen  and  Mr. Arthur  Xiaobo  Hong.  As part of our efforts to

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streamline  our  contractual  arrangements  among  our  consolidated  affiliated  entities  during  2017  and
2018, Vipshop E-Commerce currently holds an EDI License  to  operate our platform  in China, and  it
also has registered and holds all significant domain  names.

To conduct our business in China, our PRC subsidiaries  have entered into four  sets of contractual

arrangements with our consolidated affiliated entities, namely, Vipshop Information, Lefeng
Information, Pin Jun Tong and Vipshop E-Commerce. For a  detailed discussion of  our contractual
arrangements, please refer to ‘‘Item 4.C.  Information  on the Company—Organizational Structure.’’

Regulations on Internet Privacy

The PRC Constitution states that PRC  law  protects the freedom and privacy of communications  of

citizens and prohibits infringement of these  rights. In recent years, PRC  government authorities have
enacted  legislation on Internet use to  protect personal  information from any  unauthorized disclosure.
The Internet Measures prohibit an ICP  operator from  humiliating or defaming a third party or
infringing the lawful rights and interests  of a third party. Furthermore, The  Decision  on Strengthening
Network Information Protection promulgated by the Standing Committee  of  NPC in December  2012
provides that electronic information that  is able  to  identify identities of citizens  or is concerned with
personal privacy of citizens is protected  by law and  shall not be unlawfully obtained or provided. ICP
operators collecting or using personal electronic information of citizens shall  specify  purposes, manners
and scopes of information collection and  use, obtain consent of citizens concerned,  and strictly keep
confidential personal information collected. ICP  operators are prohibited  from disclosing,  tampering
with, damaging, selling or illegally providing  others with  personal information  collected.  Technical and
other measures are required to be taken  by ICP operators  to  prevent personal information collected
from unauthorized disclosure, damage or being  lost. ICP  operators are subject to legal  liability,
including warnings, fines, confiscation  of  illegal gains,  revocation of licenses or filings, closing of
websites concerned, public security administration punishment, criminal  liabilities, or civil liabilities,  if
they violate relevant provisions on Internet privacy.  Pursuant to the Order for the Protection of
Telecommunication and Internet User  Personal Information issued  by the MIIT  on July 16, 2013, any
collection and use of users’ personal  information must  be  subject to the consent of the  users, abide by
the principles of legality, rationality and  necessity and  be  within the  specified purposes, methods and
scopes. Pursuant to the Ninth Amendment  to  the Criminal Law issued  by the  Standing Committee of
NPC in August 2015, which became effective in  November 2015, any Internet  service  provider that fails
to fulfill obligations to manage information and network security as required by applicable laws and
refuses to rectify upon orders from government authorities,  will be subject to criminal  penalty  if such
failure (i) causes dissemination of illegal  information in large  scale; (ii) causes user information leaks
resulting in severe consequences; (iii)  causes  serious loss  of  evidence to criminal investigations;  or
(iv) implicates other severe circumstances. Moreover, any individual or entity that (i) sells or provides
personal information to others in violation of applicable laws, or (ii)  steals  or illegally  obtains  any
personal information, in either case implicating  severe circumstances, will be subject to criminal
penalty. The PRC government, however,  has the power and authority to order ICP operators  to  turn
over personal information if an Internet  user posts  any prohibited content or engages in illegal
activities on the Internet. On May 8,  2017,  the Supreme People’s Court and the Supreme People’s
Procuratorate issued the Interpretations of the  Supreme  People’s Court and the Supreme People’s
Procuratorate on Several Issues Concerning the Application  of  Law in the  Handling  of  Criminal Cases
Involving Infringement of Citizens’ Personal Information, or  the  Personal  Information Interpretations,
which  became effective on June 1, 2017.  The Personal Information Interpretations provides  more
practical conviction and sentencing criteria for  the infringement of citizens’ personal information and
mark a milestone for the criminal protection of citizens’ personal information.

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Regulations Relating to Distribution of Books and Audio-Video Products

We  are also subject to regulations relating to the distribution of books  and audio-video products.
Under the latest Administrative Provisions  for the Publication  Market, which were  jointly promulgated
in May  2016 by GAPP and MOFCOM  and  became effective in  June  2016, any  entity or individual
engaging in the distribution of publications, including books, newspapers,  periodicals,  audio-video
products and electronic publications, must  obtain an approval  from the competent press and
publication administrative authority and receive the Publication Operation Permit.  Each of Vipshop
E-Commerce, Vipshop China, Vipshop Jianyang, Vipshop Kunshan, Vipshop Tianjin,  Vipshop Hubei,
Vipshop Zhaoqing, and Vipshop Chongqing have obtained  Publication Operation  Permits, valid until
December 2021 and March 2020, October 2018, March 2020, December 2018, May 2020, December
2020, and April 2018, respectively.

Furthermore, according to the Notice on Promoting the  Healthy  Development  of  Online
Distribution of Publications issued by GAPP on December 7, 2010, any entities engaging in  online
publications distribution in China shall apply for the  Publications  Operation Permit with an  ‘‘online
distribution’’ notation. However, the Administrative Provisions for the Publication Market provides that
an entity that maintains a valid Publication  Operation Permit for the retail sale of publications is only
required to file notice with a competent  press and publication  administrative authority within  15 days
from starting online publications distribution  business.  Currently, the competent  press and  publication
administrative authority in Guangzhou and Shanghai only require online publication  distributors,  who
have the Publication Operation Permit  for the retail  sale of publications,  to complete the  notice filing
procedure and does not mandate the  ‘‘online distribution’’  notation on the Publication Operation
Permit in practice. Vipshop E-Commerce  has completed  the notice  filing  with the competent authority
in Guangzhou.

Regulations on E-Commerce

China’s e-commerce industry is at an early stage of  development and there are few  PRC laws or
regulations specifically regulating the e-commerce industry. In  May 31,  2010, SAIC adopted the  Interim
Measures for the Administration of Online Commodities Trading and Relevant Services,  or the Online
Commodities Measures, which took effective on  July 1,  2010. Under the Online Commodities
Measures, enterprises or other operators which engage  in online commodities trading  and other
services and have been registered with  SAIC  or its local branches  must make available to the public the
information stated in their business licenses or the link to  their  business licenses online on  their
websites. The online distributors must  adopt  measures  to  ensure safe  online transactions, protect  online
shoppers’ rights and prevent the sale  of counterfeit goods. The  information on trading of commodities
released by online distributors shall be authentic, accurate,  complete and sufficient.  On January 26,
2014, SAIC adopted the Administrative Measures for Online Trading, or the Online  Trading Measures,
which  took effective on March 15, 2014 and repeal the  Online  Commodities Measures from that day.
Under the Online Trading Measures, the  consumer is entitled  to  return the commodities within  seven
days from the date after receipt of the commodities without  giving  a reason, except  for the  following
commodities: customized commodities; fresh and perishable  commodities; audiovisual products
downloaded online or unpackaged by  consumers and  computer software  and other digital commodities;
and newspapers and journals that have  been  delivered.  The  online  commodity operators  shall, within
seven days upon receipt of the returned commodities, refund  the  prices paid by consumers for  relevant
commodities. In addition, operators shall  not, by  using contract  terms or by other manners, set out the
provisions that are not fair or rational to consumers such as  those that  exclude or  restrain consumers’
rights, relieve or exempt operators’ responsibilities, and increase the consumers’ responsibilities, and
shall not, by using contract terms and by technical means, reach transactions in a forcible  manner.

On September 21, 2012, MOFCOM  issued the  Administrative Measures on Single  Purpose
Commercial Prepaid Cards (Tentative), or the Single Purpose  Cards  Measures,  which took effect on

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November 1, 2012 and was amended by the  Decision  of  MOFCOM on  Repealing and Revising Certain
Regulations and Regulatory Documents  on August 18,  2016. Under the Single  Purpose Card Measures,
among other things and subject to implementing rules adopted by the local  branch of MOFCOM, the
issuer of single purpose commercial prepaid  cards, or  the Single Purpose Cards, which  are defined as
the prepaid cards that can only be redeemed  by the card  issuer, the group  companies under the same
ultimate control of the card issuer, or the  franchise entities under one single brand  same as the  card
issuer, shall (i) register its card issuance with MOFCOM or  its local branches within 30 days,  and
(ii) adopt sufficient measures to control  risks, by means of  controlling  the total balance of the Single
Purpose Cards and providing advance deposit, guarantee insurance, bank guarantee or other
commercial guarantee as required. Vipshop Information issues and sells the Single  Purpose Cards to
our  customers. Vipshop Information  has  taken sufficient risk control measures  as required and  has
completed the registration formalities with MOFCOM.

During  the press conference of the fourth  session of the  12th NPC held on March 10,  2016, the

deputy director of the finance and economic committee of NPC stated  that the enactment of the
proposed E-Commence Law had been  put on the five-year legislative  agenda of the Standing
Committee of the 12th NPC. The E-commerce Law (Draft) was deliberated at the  25th session of the
12th NPC in December 2016; and the E-commerce Law (Draft for Second  Review) was deliberated at
the 30th session of the NPC held in November  2017. A discussion  draft of the E-commerce Law was
published on the official website of the  NPC in November 2017 for comments and review. The
E-commerce Law (Draft for Second  Review) has clarified some  obligations for  the operators of
E-commerce platforms. For example, among other things, an operator of an E-commerce platform shall
(i) require business operators that apply  to  sell commodities  or provide services on its platform to
submit truthful information, including the  identities,  contacts and administrative licenses;  (ii) verify and
register such information; (iii) establish  registration archives and keep them  updated regularly;
(iv) submit identities and business information of  the business  operators on its platform  to
Administrations of Industry and Commerce and tax authorities; (v) disclose relevant information about
the service agreements of the platform  and  transaction rules at a prominent place  on the  homepage of
the platform, and ensure that business operators and consumers are  able  to read and download such
agreements and rules in full conveniently; and (vi) restrain itself from deleting any comments made  by
consumers on any  commodity sold or service  provided on its platform,  unless the remarks  made by
consumers involve abusive or slanderous  language  or are  obviously contrary to the  facts.

Regulation on Internet Finance

We  currently utilize our Vipshop Online  Platform to provide various  Internet finance services  to

our  customers, and are subject to the  regulations applicable  to  our provision of  those services. On
July 18, 2015, ten PRC government authorities, including PBOC, CSRC,  the China  Insurance
Regulatory Commission, or CIRC, the China Banking Regulatory  Commission, or CBRC,  the Ministry
of Finance, or MOF; the Ministry of  Public  Security,  MIIT, the Legislative Affairs Office  of the State
Council, and the State Internet Information Office, jointly issued the Guidance on Promoting the
Healthy Development of Internet Finance, or  the Internet Finance Guidance. The Internet Finance
Guidance refers to Internet finance as a new financial business model  in which  traditional  financial
institutions and Internet companies provide financing, payment, investment, and information
intermediary services by using Internet  technologies and information and  communication technologies.
In accordance with the Internet Finance Guidance,  Internet finance is  part of the finance sector,  and
Internet finance business operators are  still required to comply with the regulations  in relation to the
provision  of each sub-category of specific financial services  they provide. On April 12,  2016, the
General Office of the State Council issued the  Notice  on Issuing the Implementing  Proposals for  the
Special Rectification of Internet Financial  Risks, or the  Special Rectification of Internet Financial
Risks. The Special Rectification of Internet Financial  Risks aims to, among  others, impose stricter

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market entry regulation on Internet finance, strengthen monitoring of funds, encourage whistleblowers
with rewards and enhance penalties for  violations,  and  curb  unfair  competition.

Regulation on Microcredit Services

We  currently offer supplier financing  in  the form of microcredit services. In 2008, PBOC  and
CBRC jointly promulgated the Guidance  on the Pilot  Establishment of Microcredit Companies,  or the
Microcredit Guidance, which allowed provincial governments to approve the establishment of
microcredit companies on a trial basis. Many government authorities at  the provincial  or equivalent
level,  including Guangdong and Shanghai, issued local implementing rules on  the administration  of
microcredit companies pursuant to the  Microcredit Guidance.  The  specific local authority that is  in
charge  of supervision of microcredit  business in each  administrative region may vary, and usually is the
financial office of the local government.  Any entities intend to engage in microcredit business in certain
administrative region must obtain an  approval from the  local  authority that is in charge of supervision
over the microcredit business in such administrative region, and a microcredit company is  not  permitted
to conduct microcredit business outside  the administrative  region  where it is approved to conduct the
business. Both national and local level  regulations also  require, among the other things, the sources of
funds  of  a microcredit company to be limited to the capital contributed by its shareholders, donated
fund, and loans from no more than two banking financial institutions  provided  such loans  do not
exceed 50% of the net capital of such  microcredit company.  We currently  are permitted to engage  in
microcredit businesses through two subsidiaries  of Vipshop China in  Guangzhou and Shanghai,
respectively.

Regulation on Sales of Securities Investment  Fund

We  currently offer wealth management services via our Vipshop  Online  Platform. Pursuant to the
Measures for the Administration of the Sales of Securities Investment Funds issued by CSRC in June
2004 and amended in June 2011 and March 2013, entities other than securities  companies, futures
companies, insurance institutions, securities investment consulting institutions may also  apply to be
qualified as an independent fund sale institutions  if the  criteria specified by CSRC  are satisfied, and
may engage in the investment fund sales  business (including promotion  of  investment funds, sales of
investment fund shares, and handling of purchase and redemption of investment  fund  shares) after
having been properly registered with  the  registration authorities and  obtained the corresponding
qualifications from the local counterpart of CRSC. In March 2013, CSRC issued the  Interim  Provisions
on the Administration of the Business Operations  of  Securities Investment Fund  Sales Institutions
through Third-Party E-Commerce Platforms, which provides that a third-party e-commerce  platform
may provide ancillary services for investment fund sales  institutions in  relation  to  the sales  of
investment funds, and the investment fund sales institutions that  sell  funds through a third-party
e-commerce platform shall, together with the  operator of the  third-party e-commerce platform, report
to CSRC for record-filing within five  days after  the initiation of such business operation. As of  the date
of this annual report, we provided promotion and information services to some third-party investment
fund managers and banks. We believe, under our current business model,  we are  not  required to either
obtain a permit for sales of securities investment  fund  or complete the record  filing formalities with
CSRC. However, we cannot assure you that the PRC authorities will not eventually take  a view that is
contrary to ours.

Regulation on Insurance Agency

We  currently offer insurance products on behalf of insurance companies via our Vipshop Online
Platform. Pursuant to the Provisions  for  the Supervision and Administration of Professional Insurance
Agencies (Revised in 2015), or the Insurance Agency Provisions, promulgated by CIRC in 2015,  only
entities that satisfy the criteria specified by CIRC and hold an insurance agency  business  operating

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permit may be entrusted as the agents of the insurance  companies to engage in insurance business to
the extent authorized by the insurance companies and receive commissions from insurance  companies.
After obtaining the insurance agency business  operation  permits, the  insurance agents are  also required
to purchase vocational liability insurance  or  deposit an amount equal  to  five percent  of its  registered
capital as security deposit. In addition, all  insurance  agents are required to report  to  CIRC  in relation
to the changes in its name, registered address, name  of its  initiator  and major shareholder, major
shareholder, registered capital, shareholding  structure, legal form, articles of association, and in relation
to any merger or consolidation, or establishment or  de-registration  of  any  branches.  The insurance
agency business operating permit has  a valid  term of three years, and all insurance agents are required
to apply for extension thirty days before the term  of  their  respective permit expires.  Pursuant to the
Circular on Issuing the Interim Measures for the Supervision of Internet  Insurance  Business
promulgated in July 2015 by CIRC, which became  effective  in October 2015, insurance institutions  must
manage and take charge of insurance operations of Internet  insurance business including sales,
underwriting, settlement of claims, surrender, complaints handling, and customer services. Where a
third-party network platform operates  and  develops  the foregoing insurance business, the operator
thereof must have  obtained the relevant  qualifications  for insurance business operation. We engage in
insurance agency business through a subsidiary of Vipshop Information, which  holds  an insurance
agency business operating permit that  allows us to sell insurance products on  behalf of issuance
companies. Our insurance agency business operating permit is  valid  from April  22, 2016 until
February 1, 2019.

Regulation on Payment Services of Non-Financial Institutions

On June 14, 2010, PBOC issues the Administrative Measures  for the Payment Services  of

Non-Financial Institutions, or the Payment Services Measures, which became effective on September 1,
2010. Under the Payment Services Measures, a  non-financial institution must obtain a  payment business
license, or Payment License, to provide payment services and  qualifies as  a paying  institution. With the
Payment  License, a non-financial institution may serve  as an intermediary between payees and payers
and provide some or all of the following  services:  online payment, issuance and acceptance of prepaid
card, bank card acceptance, and other payment services as specified  by PBOC. As  of the date  of this
annual report, we provide online payment services to our customers through a  subsidiary of  Vipshop
Information in Zhejiang, which holds  the  Payment License valid until June 2022.

Regulation on Commercial Factoring Services

MOFCOM issued the Notice on the  Pilot Launch  of  Commercial Factoring in  June 2012, launched

a commercial factoring pilot program  in  the Shanghai Pudong  New Area  and the Tianjin Binhai New
Area. The MOFCOM further expanded the list of commercial factoring pilot areas  to  include
Guangzhou, Shenzhen in December 2012,  and also  Chongqing  Liangjiang New  Area and certain other
areas in August 2013. Pursuant to the  notices  of  MOFCOM,  local  government of those pilot areas
promulgated its own rules to implement  the pilot program. Under these notices and local  implementing
rules, commercial factoring companies may be established  in these areas upon the approval  of  the local
counterpart of MOFCOM or other competent authority. The business scope of a commercial  factoring
company may include the services of  trade financing,  management of  sales ledgers,  investigation and
assessment of client credit standings, management and collection  of accounts receivable and credit risk
guarantee. A commercial factoring company is not allowed to conduct  other  financial business, such as
taking deposits and lending loans, or to specialize in  or carry  out debt collection. Currently, we  provide
secured commercial factoring to our suppliers through one  subsidiary of Vipshop  China in Shanghai.

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Regulation on Courier Services and Road Transportation Services

The Ministry of Transport has promulgated the Administrative Measures  for Courier Market  in

January 2013, and the Administrative Measures for Courier Service Operation  Permit  (2015  Revision)
in July 2015. Pursuant to these provisions, any entity engaging in courier services must obtain a courier
service operation permit from the State  Post  Bureau or its local counterpart and is  subject to their
supervision and regulation. The State  Post Bureau accepts permit applications for operating courier
services across multiple provinces, and provincial post bureaus accept permit applications for operating
courier services within a province. An entity holding a multi-provincial courier service operation permit
may provide courier services in cities other than its  place of registration  by  establishing new  branches  in
these cities and then filing with the relevant provincial  post bureaus for these  branches  within 20  days.
The courier service business must be  operated  within the  permitted  scope  and valid  term of the courier
service operation permit.

The State Council promulgated the Regulations  on Road Transportation in  April 2004, which is
subsequently amended in September  2012 and  February 2016.  Pursuant to the Regulations  on Road
Transportation, the Ministry of Transport  has promulgated  the  Provisions on  Administration of Road
Freight Transportation and Stations in June 2005  and amended subsequently  in July 2008, April  2009,
March 2012 and April 2016. According to these regulations,  anyone engaging  in the business of
operating road transportation and stations  must  obtain a road transportation  operation permit, and
each  vehicle used for shipping must have  a road  transportation certificate.

We  operate our national delivery and  logistics network primarily  through a  subsidiary of  Pin Jun
Tong, namely Pinjun Holdings Co., Ltd., or Pinjun, and its subsidiaries  and  branches.  Currently,  most of
the subsidiaries of Pinjun have all obtained  courier service operation permits that allow us to operate
an express delivery network across the county. Vipshop China,  Pinjun  and  most of subsidiaries and
branches of Pinjun have also all obtained  road transaction  operation permits that allow us  to  provide
road freight transportation services.

Regulations on Sales of Food

Sales of food in China must comply with laws and  regulations regarding food hygiene and  safety.
The amended Food Safety Law implemented an administrative system of  food industry,  and the  China
Food and Drug Administration, or CFDA,  became the authority in  charge  of  supervision of all
food-related business operations, including food production, food  distribution and  catering services, in
China. The food distribution permit  has  a  term of three  years. On August 31,  2015, CFDA issued the
Administrative Measures for Food Business Licensing, which was amended and  took  effect  as of
November 17, 2017, which, among others, requires an  enterprise  engaging  in food business to obtain a
food business operating permit. Moreover,  according to the public announcement  by  CFDA in
September 2015, the food distribution permits previously issued  by local branches of SAIC will continue
to be valid until expiration; but a food business operator holding a food distribution permit  has to
apply  to the competent local branch  of CFDA to replace  such permit with  a food  business  operating
permit before it expires. The current  food distribution permits held by Vipshop China, Vipshop
Information and Vipshop E-Commerce  are valid until  November 2021, May 2022  and July 2022,
respectively.

Regulations on Software Products

The Computer Software Copyright Registration Procedures,  which were issued by the  State
Copyright Bureau on February 20, 2002  to  further implement the  Computer  Software Protection
Regulations promulgated by the State  Council,  as amended,  apply to software copyright registration,
license contract registration and transfer contract registration. As  of December 31, 2017,  we registered
113 copyrights, including 85 software  programs  in China.

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Regulations on Trademarks

Trademarks are protected by the PRC Trademark Law  which was adopted in  1982 and

subsequently amended in 1993, 2001  and  2013 as  well as the  Implementation  Regulation of  the PRC
Trademark Law adopted by the State Council in 2002  and  subsequently  amended  in 2013. The
Trademark Office under SAIC handles  trademark  registrations  and grants a term of ten years to
registered trademarks which may be  renewed for consecutive ten-year  periods  upon request  by  the
trademark owner. Trademark license  agreements  must be filed with  the Trademark Office  for record.
The PRC Trademark Law has adopted a  ‘‘first-to-file’’ principle with respect  to  trademark registration.
Where a trademark for which a registration has  been made  is identical or  similar to another trademark
which  has already been registered or  been subject  to  a preliminary examination and approval for use
on the same kind of or similar commodities or services,  the application for  registration of such
trademark may be rejected. Any person  applying for the registration  of a trademark may not prejudice
the existing right first obtained by others, nor may any person register in  advance  a trademark  that  has
already been used by another party and has already gained a  ‘‘sufficient degree of reputation’’  through
such party’s use. We have registered 871  trademarks in China  and 180 trademarks overseas as of
December 31, 2017.

Under PRC law, any of the following acts  will  be  deemed  as an infringement to the exclusive right

to use a registered trademark: (1) use of a trademark that is  the same as or similar to a registered
Trademark for identical or similar goods  without the  permission of the trademark registrant; (2) sale of
any goods that have infringed the exclusive right  to  use any registered trademark; (3) counterfeit  or
unauthorized production of the label of another’s  registered  Trademark, or sale  of  any such label  that is
counterfeited or produced without authorization; (4) change of any  trademark of a  registrant  without
the registrant’s consent, and selling goods bearing  such replaced Trademark on the market;  or (5) other
acts that have caused any other damage  to another’s exclusive right to use a  registered trademark.

According to the PRC Trademark Law, in  the event of any of the  foregoing acts, the  infringing
party will be ordered to stop the infringement immediately  and may be imposed a fine; the counterfeit
goods will be confiscated. The infringing  party may  also be held liable for the right holder’s  damages,
which  will be equal to the losses suffered  by the right holder as a result of the  infringement, including
reasonable expenses incurred by the  right holder for stopping the infringement,  or the gains obtained
by the infringing party if the losses are difficult to be ascertained. If  both gains and losses are  difficult
to be ascertained, the damages may be  determined by referring to the amount of  royalties for the
license of such trademarks, which will be one to three times of the royalties in the  case of any serious
infringement with malicious intent. If the  gains,  losses  and royalties are all  difficult  to  be  ascertained,
the court may render a judgment awarding damages no  more than  RMB3,000,000. Notwithstanding the
above, if a distributor does not know  that the goods it sells infringe another’s registered trademark, it
will not be liable for infringement provided that the  seller  shall prove  that  the goods are  lawfully
obtained and identify its supplier. We source  our  products from both domestic  and international
suppliers. Although we have adopted measures in  the course of sourcing such products  to  ensure their
authenticity and to minimize potential liability of infringing third parties’  rights, we can provide  no
assurance that such measures are effective.  In  the event that counterfeit products  or products  that
otherwise infringe third parties’ rights  are  sold  on our platforms, we could face  infringement claims and
might not be able  to prove we should be exempted  from liabilities. See ‘‘Item 3.D.  Key Information—
Risk Factors—Risks Relating to our Business and Industry—We may incur liability for  counterfeit or
unauthorized products sold or information posted on our platforms.’’

Regulations on Domain Names

The domain names are protected under the Administrative Measures on  the Internet Domain

Names promulgated by MIIT on August 24, 2017 and became effective  on November  1, 2017, which
repealed and replaced the Administrative  Measures on China Internet Domain  Name promulgated on

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November 5, 2004. MIIT is the major  regulatory  body responsible for the administration of the  PRC
Internet domain names, under supervision of which China Internet Network Information Center, or
CNNIC, is responsible for the daily administration of CN domain names  and Chinese domain names.
On September 25, 2002, CNNIC promulgated the CNNIC Implementation  Rules of Registration of
Domain Name, or the CNNIC Rules,  which  was  renewed  on June 5, 2009 and  May 29,  2012,
respectively. Pursuant to the Administrative Measures on  the Internet Domain  Names and the CNNIC
Rules, the registration of domain names adopts the  ‘‘first to file’’ principle  and the  registrant shall
complete the registration via the domain  name registration  service institutions. In the event  of  a
domain name dispute, the disputed parties may lodge a complaint to the  designated domain name
dispute resolution institution to trigger  the domain  name dispute resolution  procedure  in accordance
with the CNNIC Measures on Resolution of the Domain Name Disputes, which was  promulgated  by
CNNIC on March 28, 2012 and became effective  on June 28,  2012, file  a  suit to the People’s  Court or
initiate an arbitration procedure. We have registered vip.com and other domain names.

Regulations on Foreign Currency Exchange

The principal regulations governing foreign currency exchange in China are the Foreign Exchange

Administration Regulations, or the Foreign Exchange  Regulations, as amended on August 5, 2008.
Under the Foreign Exchange Regulations,  Renminbi is freely  convertible for current  account items,
including the distribution of dividends,  interest  payments, trade and service-related foreign exchange
transactions, but not for capital account  items, such as direct investments, loans, repatriation  of
investments and investments in securities outside of China, unless the  prior approval of SAFE is
obtained and prior registration with SAFE  is made. Though there  are  restrictions  on the  convertibility
of Renminbi for capital account transactions, which  principally include investments and loans, we
generally follow the regulations and apply to obtain the  approval  of  SAFE and other relevant PRC
government authorities. However, we may not be able to obtain these government  registrations or
approvals on a timely basis, if at all. If we fail  to  receive such registrations  or approvals, our ability to
provide loans or capital contributions  to  our PRC subsidiaries and our PRC affiliated entity may  be
negatively affected, which could adversely affect our  liquidity and our ability to fund and expand our
business.

On August 29, 2008, SAFE promulgated the  Circular on the Relevant Operating Issues  Concerning
the Improvement of the Administration of the Payment  and  Settlement  of Foreign  Currency Capital of
Foreign-Invested Enterprises, or SAFE  Circular  142, regulating the conversion by an FIE of foreign
currency into Renminbi by restricting  how the converted Renminbi may be used. SAFE Circular 142
requires that the registered capital of an  FIE  settled in  Renminbi  converted  from foreign currencies
may only be used for purposes within the  business  scope  approved  by the applicable government
authority and may not be used for equity  investments within China. In  addition,  SAFE strengthened  its
oversight of the flow and use of the  registered capital of an  FIE  settled in  Renminbi converted from
foreign currencies. The use of such Renminbi capital may  not be changed without  SAFE’s approval,
and may not in any case be used to repay Renminbi loans if the  proceeds of such loans have  not  been
used. On April 8, 2015, SAFE promulgated the Circular  on  Reforming the Management Approach
Regarding the Foreign Exchange Capital  Settlement of Foreign-Invested Enterprises,  or
SAFE Circular 19, which took effect as  of June 1,  2015 and  superseded SAFE Circular 142  on the
same date. SAFE Circular 19 launched  a  nationwide reform of the administration of the  settlement of
the foreign exchange capitals of FIEs  and  allows FIEs to settle their foreign exchange capital at  their
discretion, but continues to prohibit  FIEs from using the Renminbi converted from  their  foreign
exchange capitals for expenditure beyond their business  scopes. On  June  9, 2016, SAFE  promulgated
the Circular on Reforming and Regulating Policies  on the Control over  Foreign  Exchange Settlement
of Capital Accounts, or SAFE Circular 16,  which took effect on  the same date. Pursuant to SAFE
Circular 16, FIEs (excluding financial institutions) may go  through  foreign exchange settlement
formalities for their foreign debts at  their  discretion. Violations of such  SAFE  circulars could result in

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severe monetary or other penalties. Our  ability to transfer to and use in China the net proceeds from
our  public offerings of equity securities may continue to be significantly limited.

Regulations on Dividend Distribution

Under our current corporate structure,  our  Cayman Islands holding company  primarily  relies  on
dividend payments from Vipshop China,  which is a  WFOE  incorporated in China, to fund any  cash and
financing requirements we may have. The  principal regulations  governing distribution  of dividends of
FIEs include the Foreign-Invested Enterprise Law, as amended on  October 31,  2000 and September 3,
2016, and the Implementation Rules  of the  Foreign-Invested Enterprise  Law, as  amended on April 12,
2001 and on February 19, 2014.

Under these laws and regulations, WFOEs  in China may pay dividends only out  of their
accumulated after-tax profits, if any, determined  in accordance with PRC accounting  standards and
regulations. In addition, WFOEs in China  are  required  to allocate at  least 10% of their respective
accumulated profits each year, if any, to fund certain reserve funds until  these  reserves have  reached
50% of the registered capital of the enterprises.  WFOEs may,  at their discretion, allocate  a portion of
their after-tax profits based on PRC accounting  standards to  staff welfare and  bonus funds. These
reserves are not distributable as cash  dividends.

Regulations on Offshore Financing

On July 4, 2014, SAFE issued SAFE Circular  37 to replace SAFE Circular  75 that ceased to be
effective on the same date. SAFE Circular  37 requires  PRC residents (including  PRC  individuals and
PRC corporate entities) to register with local  branches of SAFE in connection  with their direct  or
indirect offshore investment activities.

Under SAFE Circular 37, (i) an ‘‘SPV’’ refers to an offshore entity directly established or

indirectly controlled by PRC residents  for the purpose of  seeking  offshore equity financing or  making
offshore investment, using legitimate  domestic  or offshore assets or interests owned by such  PRC
residents; (ii) ‘‘round trip investment’’ refers to the direct investment in China by such  PRC residents
through the ‘‘SPV,’’ including, without  limitation, establishing  FIEs and using  such FIEs to purchase or
control onshore assets through contractual arrangements; and (iii) ‘‘control’’ is broadly  defined as the
operation rights, beneficiary rights or decision-making rights  acquired by  the PRC residents in the
offshore SPVs or PRC companies by  such means as acquisition,  trust, proxy, voting rights, repurchase,
convertible bonds or other arrangements. SAFE  Circular 37 requires  PRC residents to complete  a
foreign exchange registration of overseas investment  with the competent local  branches  of SAFE  before
making capital contribution into an SPV. SAFE  Circular  37 further requires filing of amendment to the
registration in the event of any changes  with respect to the SPV,  including  basic  information changes
such as changes in a PRC resident individual shareholder,  name of SPV or operation period, and
significant changes such as changes in the  capital contributed by PRC residents, share transfer or
exchange, merger, division or other material event.  On February  28, 2015, SAFE promulgated a Notice
on Further Simplifying and Improving  Foreign  Exchange Administration Policy on Direct Investment,
or SAFE Notice 13, which became effective  on June 1, 2015. After SAFE Notice 13  becomes effective,
application for foreign exchange registration of inbound foreign  direct investment  and outbound
overseas direct investment, including those required under the  SAFE Circular 37, will  be  filed with
qualified banks instead of SAFE. The  qualified banks will  directly examine the  applications  and accept
registrations under the supervision of SAFE.

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Moreover, any PRC subsidiary of such  SPV  is required  to  urge the PRC resident shareholders of
the SPV to update their registration  with qualified  banks. If any PRC resident shareholder of the  SPV
fails to make the required registration  or  to update  the previously filed registration,  the PRC
subsidiaries of the SPV may be prohibited from  distributing their profits or the proceeds from any
capital reduction, share transfer or liquidation to the  SPV,  and  the  SPV  also may be prohibited  from
making additional capital contribution into its PRC  subsidiaries.

All of our shareholders that we are aware of being subject to the  SAFE regulations have

completed all necessary registrations and amendments  with the local SAFE branch or  qualified banks
as required by SAFE Circular 37 by  the end  of 2016. Please see ‘‘Item 3.D.  Key Information—Risk
Factors—Risks Relating to Our Corporate  Structure  and Restrictions on Our  Industry—PRC
regulations relating to the establishment of offshore holding companies  by PRC  residents  may subject
our  PRC resident beneficial owners or  our PRC  subsidiaries  to  liability  or penalties, limit our ability to
inject  capital into our PRC subsidiaries, limit our PRC subsidiaries’ ability to increase their registered
capital or distribute profits to us, or may otherwise adversely affect us.’’

Regulations on Stock Incentive Plans

In December 2006, PBOC promulgated the Administrative  Measures of  Foreign Exchange Matters

for Individuals, which became effective on February  1, 2007. In January  2007, SAFE issued
implementing rules for the Administrative  Measures of  Foreign Exchange Matters for Individuals,
which  became effective on February 1,  2007  and was  partly  amended on May  29, 2016 and, among
other things, specified approval requirements for certain capital account transactions such as a  PRC
citizen’s participation in employee share  ownership plans or share  option plans of an overseas publicly-
listed company.

Pursuant to the Stock Option Rules,  which was promulgated by SAFE in  February 2012 and

replaced the Application Procedures of  Foreign Exchange Administration  for Domestic Individuals
Participating in Employee Stock Ownership Plans or  Stock Option  Plans of Overseas Publicly-Listed
Companies issued by SAFE in March 2007, PRC residents  who are granted  shares or  stock  options  by
companies listed on overseas stock exchanges  based on  the stock incentive  plans are  required to
register with SAFE or its local branches.  Pursuant to the Stock  Option Rules,  PRC  residents
participating in the stock incentive plans of overseas listed companies shall retain a qualified PRC
agent, which could be a PRC subsidiary of  such overseas publicly-listed company  or another qualified
institution selected by such PRC subsidiary, to conduct SAFE registration and other procedures with
respect to the stock incentive plans on  behalf of these participants. Such participants must also retain
an overseas entrusted institution to handle matters in connection with their exercise of stock options,
purchase and sale of corresponding stocks  or interests, and fund transfer. In addition, the PRC agents
are required to amend the SAFE registration with  respect to  the stock incentive plan  if there is any
material change to the stock incentive plan, the PRC  agents or the overseas entrusted institution  or
other material changes. The PRC agents  shall, on behalf of the PRC residents who  have the right to
exercise the employee share options,  apply to SAFE or its local branches  for  an annual quota for  the
payment of foreign currencies in connection with  the PRC residents’ exercise of the  employee share
options. The foreign exchange proceeds  received by the  PRC residents from  the sale  of shares under
the stock incentive plans granted and dividends distributed by  the  overseas  listed companies must be
remitted into the bank accounts in the PRC  opened by the PRC  agents before distribution to such PRC
residents. In addition, the PRC agents shall  file each quarter the  form for record-filing of information
of the Domestic Individuals Participating in the Stock  Incentive Plans of Overseas  Listed Companies
with SAFE or its local branches.

In March 2011, March 2012, and July  2014, our board  of directors and  shareholders  adopted  the
2011 Stock Incentive Plan, or the 2011  Plan,  the 2012 Share Incentive Plan, or  the 2012 Plan, and the
2014 Share Incentive Plan, or the 2014  Plan, respectively,  pursuant to which  we may issue stock options

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to our qualified employees and directors  and  consultants on  a  regular  basis. After  our  initial public
offering in March 2012, we advised our  employees and directors participating  in our stock incentive
plans to handle foreign exchange matters in accordance with  the Stock Option Rules. We have been
assisting our PRC option grantees to  complete the required registrations and procedures on a quarterly
basis. However, we cannot assure you that our PRC individual beneficiary owners and the stock  options
holders  can successfully register with  SAFE or in full compliance with the Stock  Option Rules. See
‘‘Item 3.D. Key Information—Risk Factors—Risks  Relating  to  Doing  Business in  China—Failure to
comply  with PRC regulations regarding  the registration  requirements for  employee  stock  incentive
plans may subject the PRC plan participants or  us to fines and  other legal  or administrative  sanctions.’’

Further, a notice concerning the individual income tax on  earnings from employee share options

jointly issued by MOF and SAT and its implementing rules, provide  that domestic companies that
implement employee share option programs shall (a) file the  employee share option plans and  other
relevant documents to the PRC tax authorities having  jurisdiction over them before implementing such
employee share option plans; (b) file  share option exercise notices and other relevant  documents with
the PRC tax authorities having jurisdiction over  them before exercise  by the  employees of the  share
options, and clarify whether the shares issuable under the employee  share options mentioned in the
notice are the shares of publicly listed companies;  and  (c) withhold taxes  from the  PRC employees in
connection with the PRC individual income tax.  We have notified the  relevant PRC tax  authorities  of
our  share incentive plans, and have also  withheld and paid  such taxes in connection with the PRC
individual income tax.

Regulations on Tax

PRC Enterprise Income Tax Law and Individual  Income Tax Law

The major PRC statutes governing EIT consist  of the EIT  Law  promulgated  by  NPC on March 16,

2007, effective as of January 1, 2008  and  amended on February 24, 2017,  and its implementing rules
promulgated by the State Council on December 6, 2007, effective as  of  January 1,  2008. Under the EIT
Law, enterprises are classified as PRC  resident  enterprises and non-PRC  resident enterprises. PRC
resident  enterprises typically pay an EIT at the  rate of 25%. An enterprise  established outside  of China
with its ‘‘de facto management bodies’’  located  within China is  considered a PRC ‘‘resident enterprise,’’
meaning that it can be treated in a manner similar  to  a PRC domestic  enterprise for EIT purposes.
The implementing rules of the EIT Law define de facto  management body as a managing body that in
practice exercises ‘‘substantial and overall management and control over  the  production  and operations,
personnel, accounting, and properties’’  of the enterprise.

SAT  issued SAT Circular 82 on April 22, 2009, which was partly amended by Announcement  on

Issues concerning the Determination  of  Resident Enterprises Based on the Standards of Actual
Management Institutions issued by SAT on January 29, 2014, and further  partly  amended by Decision
on Issuing the Lists of Invalid and Abolished Tax Departmental Rules and Taxation  Normative
Documents issued by SAT on December 29, 2017. SAT Circular  82, as amended, provides  certain
specific  criteria for determining whether the ‘‘de  facto management body’’  of  a Chinese-controlled
offshore-incorporated enterprise is located in China, which include  all of  the following  conditions:
(a) the location where senior management members responsible  for an  enterprise’s daily operations
discharge their duties; (b) the location where financial  and human  resource  decisions are made or
approved by organizations or persons;  (c) the location where  the major assets and corporate documents
are kept; and (d) the location where more  than half (inclusive) of all directors with voting rights or
senior management have their habitual residence. SAT Circular 82 further clarifies that the
identification of the ‘‘de facto management body’’ must  follow  the substance over  form principle.  In
addition, SAT issued SAT Bulletin 45 on  July 27, 2011, effective from September 1, 2011 and  partly
amended on April 17, 2015 and June 28,  2016,  respectively, providing more guidance  on the
implementation of SAT Circular 82. SAT Bulletin 45 clarifies  matters including resident status

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determination, post-determination administration and competent tax authorities. Although both  SAT
Circular 82 and SAT Bulletin 45 only apply to offshore  enterprises controlled by PRC enterprises  or
PRC enterprise groups, not those controlled  by PRC  individuals  or foreign  individuals, the determining
criteria set forth in SAT Circular 82 and SAT Bulletin 45 may reflect SAT’s general  position  on how  the
‘‘de facto management body’’ test should be applied in determining the tax resident status of offshore
enterprises, regardless of whether they are controlled  by PRC enterprises or  PRC  enterprise groups or
by PRC or foreign individuals.

Due to the short history of the EIT Law and lack of applicable legal precedents, it  remains  unclear

how the PRC tax authorities will determine the PRC tax resident  treatment of a foreign  company
controlled by individuals like us. We  do not believe Vipshop Holdings or Vipshop HK  meet all the
criteria provided by the implementing rules.  As holding companies incorporated outside  China, neither
Vipshop Holdings nor Vipshop HK is  controlled  by a PRC  enterprise  or PRC enterprise groups.  Their
key assets and records, including the  resolutions of their respective boards  of directors  and the
resolutions of their respective shareholders,  are located and maintained outside China. In  addition,  we
are not aware of any offshore holding  companies with  a similar  corporate structure as ours ever  having
been deemed a PRC ‘‘resident enterprise’’ by  the PRC tax authorities. Therefore, we do not believe
Vipshop Holdings or Vipshop HK is  a  PRC ‘‘resident enterprise.’’ If, however, the PRC  tax authorities
determine that Vipshop Holdings or Vipshop  HK is a PRC ‘‘resident enterprise’’ for EIT purposes,  we
would be subject to EIT at a rate of  25% on  our  worldwide  taxable income as well  as PRC EIT
reporting obligations. We are actively monitoring the possibility of PRC  ‘‘resident  enterprise’’  treatment
for the applicable tax years and are evaluating appropriate  organizational changes to avoid this
treatment, to the extent possible.

The EIT Law and  the implementation rules  provide that an income tax rate  of 10% will normally

be applicable to dividends payable to investors that are ‘‘non-PRC resident enterprises,’’  and gains
derived by such investors, which (a) do not have an  establishment or place of business in China  or
(b) have an establishment or place of business  in China, but  the  relevant  income  is not effectively
connected with the establishment or place of  business to the  extent such dividends and gains are
derived from sources within China. The  PRC State Council or a tax  treaty  between China  and the
jurisdictions in which the non-PRC investors reside may reduce  such income tax. Pursuant to an
Arrangement Between the Mainland  of  China and  the Hong Kong Special Administrative Region  for
the Avoidance of Double Taxation on  Income and other applicable PRC laws, if a Hong Kong resident
enterprise is determined by the competent  PRC tax authority to have  satisfied the relevant conditions
and requirements, the 10% withholding tax  on the  dividends  the Hong Kong  resident  enterprise
receives from a PRC resident enterprise may be reduced to 5%. However, based  on the  Notice  on
Certain Issues with Respect to the Enforcement  of  Dividend  Provisions in Tax Treaties issued on
February 20, 2009 by SAT, or SAT Circular  81, if the relevant PRC tax authorities determine,  in their
discretion, that a company benefits from such reduced  income tax  rate due to a  structure or
arrangement that is primarily tax-driven,  such  PRC  tax authorities  may adjust  the preferential tax
treatment; and based on the Circular  on How to Interpret and  Recognize the ‘‘Beneficial Owner’’  in
Tax  Treaties, or SAT Circular 601, issued on October  27, 2009 by SAT,  which has been abolished on
April 1, 2018, conduit companies, which are established for the purpose of evading  or reducing tax,  or
transferring or accumulating profits, shall  not be recognized as beneficial owners and  thus are  not
entitled to the above-mentioned reduced income tax rate of 5%.  Based on the  Circular  on Issues
concerning the ‘‘Beneficial Owner’’ in Tax Treaties,  or SAT Circular  9, issued on  February 3,  2018 by
SAT, which became effective on April 1,  2018 and replaced the SAT Circular 601,  a comprehensive
analysis shall be conducted based on the  factors set  out in  the present article and  in combination with
the actual conditions of specific cases, and  certain factors  which will negatively affect the  determination
of an applicant’s status as a ‘‘beneficial  owner’’ are provided,  such as the  business  activities engaged in
by the applicant do not constitute substantive business activities. In  August 2015,  SAT  promulgated  the
Administrative Measures for Non-Resident Taxpayers to Enjoy Treatment under Tax Treaties, or SAT

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Circular 60, which became effective on November 1,  2015. SAT Circular 60  provides that non-PRC
resident  enterprises are not required to obtain pre-approval from  the  relevant tax authorities in  order
to enjoy the reduced withholding tax. Instead, non-PRC resident enterprises and their withholding
agents may, by self-assessment and on  confirmation that the prescribed criteria to enjoy the tax treaty
benefits are met, directly apply the reduced withholding tax rate, and include necessary forms and
supporting documents in the tax filings, which will be subject to post-tax filing examinations by the
relevant tax authorities.

If we  are considered a PRC resident  enterprise  and  the competent PRC tax  authorities  consider

dividends we  pay with respect to our ADSs or ordinary  shares  and the gains realized  from the transfer
of our ADSs  or ordinary shares income derived from  sources  within China, such  dividends  and gains
earned by our non-PRC resident enterprise  investors may be subject to EIT at a rate of 10% (or other
applicable preferential tax rate if any  such  non-PRC resident enterprises’  jurisdiction has  a tax  treaty
with China that provides for a preferential tax rate or a tax exemption).

Moreover, if we are considered a PRC  resident  enterprise and the competent  PRC tax  authorities
consider dividends we pay with respect  to  our ADSs or  ordinary  shares and the gains realized from  the
transfer of our ADSs or ordinary shares income derived from sources  within China, such  dividends  and
gains earned by non-resident individuals may be subject to  PRC  individual income tax at  a rate  of  20%
(or other applicable preferential tax rate  if any such non-resident individuals’ jurisdiction has  a tax
treaty with China that provides for a preferential  tax  rate or a tax  exemption).

On April 30, 2009, MOF and SAT jointly issued the Notice on Issues Concerning  Process of

Enterprise Income Tax in Enterprise  Restructuring  Business, or SAT Circular 59, which became
effective retroactively as of January 1,  2008  and was  partly  amended by the  Circular on Issues
concerning the Enterprise Income Tax Treatment for the  Promotion  of Enterprise Restructurings issued
by MOF  and  SAT on December 25, 2014. On February 3,  2015, SAT  issued a  Public Notice Regarding
Certain Enterprise Income Tax Matters  on Indirect Transfer  of  Properties  by  Non-Tax Resident
Enterprises, or SAT Public Notice 7.  In December 2017, Article 13 and Paragraph 2 of Article  8 of
SAT  Public Notice 7 were abolished  by  Decision of the State Administration  of Taxation  on Issuing the
Lists of Invalid and Abolished Tax Departmental Rules and  Taxation  Normative Documents on
December 29, 2017 and SAT Circular (2017) 37 on December  1,2017, respectively. By promulgating and
implementing these two notices, the PRC tax authorities have enhanced their scrutiny over the direct or
indirect transfer of equity interests in  a PRC resident enterprise by a  non-PRC  resident  enterprise.
Pursuant to the SAT Public Notice 7, as  amended, in  the event that  a  non-PRC  resident  enterprise
indirectly transfers equities and other properties  of a PRC resident enterprise to evade  its obligation  of
paying  EIT by implementing arrangements  that are not for reasonable  commercial  purpose, such
indirect transfer shall be re-identified  and  recognized as a direct  transfer  of equities and other
properties of the PRC resident enterprise.  The  SAT Public Notice 7, as amended, provides clear criteria
for assessment of reasonable commercial  purposes and has introduced  safe harbors for  internal group
restructurings and the purchase and sale  of  equity through a public  securities market. SAT Public
Notice 7 also brings challenges to both offshore  transferor and transferee (or other person who  is
obligated to pay for the transfer) of taxable assets. Where a non-PRC  resident enterprise  transfers
taxable assets indirectly by disposing of  the  equity interests of an offshore  holding  company, which is an
Indirect Transfer, the non-PRC resident enterprise as either transferor or  transferee,  or the PRC entity
that directly owns the taxable assets, may report  such Indirect Transfer to the relevant tax  authority.
Using a ‘‘substance over form’’ principle,  the  PRC tax authority may disregard  the existence  of the
offshore holding company if it lacks a reasonable commercial purpose and was established for  the
purpose of reducing, avoiding or deferring PRC tax. As a  result, gains  derived from such  Indirect
Transfer may be subject to EIT, and the transferee or other person who is obligated to pay for the
transfer is obligated to withhold the  applicable taxes, currently at a rate of 10% for the transfer of
equity interests in a PRC resident enterprise. Both the transferor  and  the  transferee  may be subject to

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penalties under PRC tax laws if the transferee  fails to withhold the taxes and the transferor fails to pay
the taxes.

On October 17, 2017, SAT promulgated the  Circular on Issues concerning Withholding of

Enterprise Income Tax for Non-PRC  Resident Enterprises,  or the SAT  Circular (2017) 37, effective on
December 1, 2017. Issues concerning  withholding of EIT  of the China-sourced  income,  which refers to
income obtained from sources within  China  by non-PRC resident enterprises  that  (a) do not have  an
establishment or place of business in  China  or (b)  have an establishment or place of business in China,
but the relevant income is not effectively connected with the establishment or place of business in
China, shall be subject to the SAT Circular (2017) 37. China-sourced income includes income from
equity investment such as dividend and bonus, income from interest, rental and royalties, income from
property transfer, and other income. Pursuant  to  the SAT Circular (2017) 37, non-PRC resident
enterprises shall pay EIT in relation  to  their  China-sourced income, and the entities  which have the
direct obligation to make certain payments to a  non-PRC  resident  enterprise shall be the relevant tax
withholders for such non-PRC resident  enterprise. The tax withholders shall,  within seven days of  the
day on which the withholding obligation occurs,  which is the day when the payment  is made in fact or
becomes due, declare and remit the withholding  tax to the  competent tax authority. When declaring
and remitting the withholding tax payable, the tax withholders shall complete the Withholding
Statement of the PRC for Enterprise Income Tax. In  the event that  the  tax withholder  fails to withhold
and remit the taxable EIT for a non-PRC resident enterprise,  or  is unable  to  perform  its obligation
mentioned above, the non-PRC resident  enterprise shall  declare and pay the EIT  to  the competent  tax
authority, and complete the Withholding  Statement of the PRC  for Enterprise Income  Tax.

We  face uncertainties as to the reporting  and other implications of past and future  private equity

financing transactions, share exchange or other transactions  involving  transfer  of shares in our  company
by investors that are non-PRC resident  enterprises, or  sale or purchase of shares  in other non-PRC
resident  companies or other taxable assets by us. Our company may be subject  to  filing obligations  or
taxed  if our company is transferor in  such  transactions, and  may  be  subject to withholding obligations if
our  company is transferee in such transactions, under  SAT Public Notice 7.  For transfer of shares  in
our  company by investors that are non-PRC  resident  enterprises,  our PRC subsidiaries may  be
requested to assist in the filing under SAT Public Notice 7. As a result, we may  be  required to expend
valuable resources to comply with SAT Public Notice 7 or  to  request the relevant  transferors  from
whom we purchase taxable assets to comply with  these circulars,  or  to  establish that our company
should not be taxed under these circulars, which may have a material adverse effect on our financial
condition and results of operations.

Although it appears that SAT Public  Notice 7 are not intended  to  apply to purchase and sale  of
shares of publicly traded companies in  the open market, the PRC tax authorities may determine that
SAT  Public Notice 7 are applicable to us in our  acquisition  of  equity interests in  companies such  as
Lefeng and Ovation, and our non-resident shareholders who acquired our shares outside of the  open
market and subsequently sell our shares  in  our  private financing  transactions or in the open  market  if
any of such transactions were determined by  the tax authorities to lack reasonable commercial purpose,
and we and our non-resident shareholders may be at risk of being required to file a return and being
taxed  under SAT Public Notice 7 and  we  may be required to expend valuable  resources to comply with
SAT  Public Notice 7 or to establish that  we  should not be taxed under SAT Public Notice 7.

PRC Value-Added Tax in Lieu of Business Tax (VAT Pilot  Program)

We  conduct product promotional activities for certain brands  on our Vipshop Online  Platform.

Prior to January 1, 2012, pursuant to Provisional  Regulation of China on  Business Tax which was
abolished on November 19, 2017 and its  implementing  rules, any entity or individual rendering services
in the PRC territory is generally subject to a  business  tax at the rate of  5%  on the  revenues generated
from provision of such services. In November 2011, MOF and SAT jointly  issued two  circulars setting

74

out the details of the VAT Pilot Program,  which change  business tax to VAT, for  certain industries,
including, among others, transportation  services,  research and development and  technical services,
information technology services, and  cultural  and  creative services. The VAT Pilot Program initially
applied  only to these industries in Shanghai, and  has been  expanded to eight  additional provinces,
including Beijing, Tianjin, Zhejiang Province (including Ningbo),  Anhui Province, Guangdong Province
(including Shenzhen), Fujian Province (including Xiamen), Hubei Province and  Jiangsu Province  in
2012. On May 24, 2013, MOF and SAT jointly issued the Circular on Tax Policies  on the  Nationwide
Expansion of the Pilot Program for the Collection of Value-Added Tax in Lieu  of  Business Tax in  the
Transportation Industry and Certain Modern Services Industries,  or  SAT Circular 37, which  expanded
the VAT Pilot Program nationwide as  of August 1,  2013. On December 12,  2013, MOF and SAT
promulgated the Circular on the Inclusion of the Railway Transport Industry and  Postal  Service
Industry in the Pilot Collection of Value-Added Tax  in Lieu  of  Business Tax, or SAT Circular 106,
replacing SAT Circular 37 and expanding the VAT Pilot Program to also cover railway transport
industry and postal service industry nationwide as of January 1, 2014, in addition to those industries
covered under SAT Circular 37. On April  29, 2014, MOF and SAT issued the  Circular  on the Inclusion
of Telecommunications Industry in the Pilot Collection of Value-Added Tax in  Lieu of Business Tax,  or
the SAT Circular 43, expanding the VAT  Pilot Program to also cover  telecommunications industry
nationwide as of June 1, 2014. On March  23, 2016, MOF and SAT  issued  the Circular on
Comprehensively Promoting the Pilot  Program  of  the Collection of Value-Added  Tax in  Lieu of
Business Tax, or the SAT Circular 36,  replacing SAT Circular 106 and SAT Circular 43. Effective from
May 1, 2016,  the PRC tax authorities will  collect VAT in lieu of  business tax on  a trial basis  within the
PRC territory, and in industries such  as construction  industries, real estate industries,  financial
industries, and living service industries.  On November  19, 2017, the State Council issued the Decision
on Abolishing the Provisional Regulation  of China on Business  Tax  and  Amending the  Provisional
Regulation of China on Value-added Tax, pursuant to which, PRC tax authorities  will collect VAT  in
lieu of business tax for all industries which  should have been collected business tax within the  PRC
territory. Pursuant to the Provisional  Regulation  of China  on Value-added  Tax, as  amended in 2017,
entities and individuals that sell goods,  provide labor  services of processing, repairs or  maintenance, or
sell services, intangible assets or real property in China, or import  goods to China, shall be subject  to
VAT with a VAT rate ranging from 6%  to  17%. On  March 28, 2018, the State Council made a decision
on its executive meetings that, effective from May 1, 2018,  the VAT rate of  manufacturing industry  will
be decreased from 17% to 16%, and  the  VAT rate of transportation services, construction services,
basic telecommunications services and  agricultural goods will be decreased from 11% to 10%.

Employment Laws

We  are subject to laws and regulations governing  our relationship with our  employees, including
wage and hour requirements, working and safety  conditions, and social  insurance, housing funds and
other welfare. The compliance with these laws and regulations may require substantial resources.

The PRC Labor Law, which became  effective on January 1, 1995 and  was amended on August 27,
2009, and the PRC Labor Contract Law,  which became effective  on January 1, 2008 and was amended
on December 28, 2012, permit workers  in  both state-owned and  private enterprises in China  to  bargain
collectively. The PRC Labor Law and the  PRC  Labor  Contract Law provide  for collective contracts to
be developed through collaboration between the  labor union (or worker representatives  in the absence
of a union) and management that specify such matters  as working conditions, wage  scales, and  hours  of
work. The laws also permit workers and  employers in  all  types of enterprises to sign individual
contracts, which are to be drawn up  in  accordance with the  collective contract. The  PRC Labor
Contract Law has enhanced rights for the  nation’s workers,  including permitting  open-ended labor
contracts and severance payments. The  legislation requires employers to provide written contracts  to
their workers, restricts the use of temporary labor  and  makes it harder for employers  to  lay off
employees. It also requires that employees  with fixed-term contracts  be  entitled to an  indefinite-term

75

contract after a fixed-term contract is  renewed twice or  the employee has  worked for the employer for
a consecutive ten-year period.

On October 28, 2010, NPC promulgated the PRC Social  Insurance  Law, which became effective on

July 1, 2011. In accordance with the PRC Social Insurance Law and other  relevant laws and
regulations, China establishes a social  insurance system including basic pension insurance, basic medical
insurance, work-related injury insurance, unemployment insurance  and  maternity insurance. On
January 19, 2017, the General Office  of the  State  Council  promulgated the Circular on Issuing the Pilot
Program of Consolidating Maternity  Insurance and Employees’ Basic  Medical Insurance, pursuant to
which  maternity insurance and basic medical  insurance will be consolidated in certain  pilot cities  during
the period of the pilot program. An employer must pay the  social  insurance for its employees in
accordance with the rates provided under  relevant regulations and  must withhold the  social  insurance
that should be assumed by the employees.  The  authorities in charge of  social insurance  may request an
employer’s compliance and impose sanctions if such  employer fails to pay and withhold social insurance
in a timely manner. Under the Regulations on the Administration of Housing Fund effective  in 1999, as
amended in 2002,  PRC companies must register with  applicable housing fund management centers and
establish a special housing fund account  in an entrusted bank.  Both PRC companies and their
employees are required to contribute to the housing  funds.

Companies operating in China are required to participate in various  government sponsored
employee benefit plans, including certain  social insurance,  housing funds and other welfare-oriented
payment obligations. We have not made adequate employee benefit payments as required under
applicable PRC labor laws, but we have recorded accruals for the underpaid  amounts  in our
consolidated financial statements. We  believe it  is not probable for  us to be exposed to any PRC
government penalties in relation to the  under-paid amount of our  employee benefits. However, our
failure in making contributions to various  employee benefit  plans and  complying  with applicable PRC
labor-related laws may still subject us to late payment  penalties.  See ‘‘Item  3.D. Key Information—Risk
Factors—Risks Relating to Doing Business in China—Our failure  to  make adequate contributions  to
various employee benefit plans as required  by  PRC  regulations may subject us to penalties.’’

76

C. Organizational Structure

Corporate Structure

The following diagram illustrates our  corporate structure, including  our principal  subsidiaries  and

consolidated affiliated entity as of the  date  of this  annual  report:

Equity income

Contractual agreements

Vipshop Holdings Limited
(“Vipshop Holdings”)
(Cayman Islands)

(100%)

Vipshop International
Holdings Limited (2)
(“Vipshop HK”)
(Hong Kong)

(100%)

Vipshop (China) Co., Ltd. (3)
(“Vipshop China”)

Guangzhou Vipshop Information
Technology Co., Ltd. (1)
(“Vipshop Information”)

Offshore

Onshore

(100%)

(100%)

(100%)

(100%)

(100%)

(100%)

(100%)

(100%)

(100%)

Vipshop
(Zhaoqing)
E-Commerce
Co., Ltd. (5)
(“Vipshop
Zhaoqing”)

Vipshop
(Jianyang)
E-Commerce
Co., Ltd. (5)
(“Vipshop
Jianyang”)

Vipshop
(Kunshan)
E-Commerce
Co., Ltd. (5)
(“Vipshop
Kunshan”)

Vipshop
(Tianjin)
E-Commerce
Co., Ltd. (5)
(“Vipshop
Tianjin”)

Guangzhou
Pinwei
Software
Co., Ltd. (6)
(“Guangzhou
Pinwei”)

Vipshop
(Zhuhai)
E-Commerce
Co., Ltd. (4)
(“Vipshop
Zhuhai”)

Vipshop
(Hubei)
E-Commerce
Co., Ltd. (5)
(“Vipshop
Hubei”)

Chongqing
Vipshop
E-Commerce
Co., Ltd. (4)
(“Vipshop
Chongqing”)

Shanghai
Pinzhong
Commercial
Factoring Co.,
Ltd.
(“Shanghai
Pinzhong”)
19APR201806162234

(1) Shareholders of Vipshop Information include our  co-founders and shareholders  Eric Ya Shen and

Arthur  Xiaobo Hong, holding 99.2%  and  0.8% of the total equity interests in Vipshop
Information, respectively.

(2) An intermediary holding company.

(3) A subsidiary primarily engaged in warehousing, logistics, product procurement, research and

development, technology development  and  consulting  businesses.

(4) Subsidiaries primarily engaged in product procurement business.

(5) Subsidiaries primarily engaged in retail businesses in the cities of Jianyang, Kunshan,  Tianjin,

Zhaoqing and Ezhou and the regions  around them.

(6) A subsidiary primarily engaged in software development and information technology  support.

Foreign ownership of Internet-based businesses is  subject to significant  restrictions under current
PRC laws and regulations. The PRC  government regulates Internet  access, the  distribution of online
information and the conduct of online commerce  through strict business licensing  requirements and
other government  regulations. We are a Cayman  Islands company and  our  PRC subsidiaries, namely
Vipshop China is a WFOE. As a WFOE, Vipshop China is restricted  from holding the licenses that are
necessary for our online operation in China. To  comply  with these restrictions, our Vipshop Online

77

Platform is operated by our consolidated  affiliated entities in China. As part of our efforts to
streamline  our  contractual  arrangements  among  our  consolidated  affiliated  entities  during  2017  and
2018, Vipshop E-Commerce currently holds the  primary  licenses necessary to conduct our Internet-
related operations in China.

Our PRC subsidiaries have entered into four sets of contractual arrangements with our

consolidated affiliated entities and their  respective shareholders; one set entered into by (a) Vipshop
China, (b) Vipshop Information, and (c) shareholders of  Vipshop  Information; and the other three  sets
entered into by, among others, Lefeng Information, which is  currently  an  insignificant consolidated
affiliated  entity, and two recently established consolidated affiliated entities as part of our efforts to
streamline  our  contractual  arrangements  among  our  consolidated  affiliates  entities  during  2017  and
2018, namely Pin Jun Tong and Vipshop  E-Commerce, both of which were  insignificant as  of the date
of this annual report. Such contractual  arrangements enable us  to:

(cid:127) exercise effective control over our consolidated  affiliated entities;

(cid:127) receive substantially all of the economic benefits of our consolidated affiliated entities  through

service fees, which are equal to 100% of  our consolidated affiliated  entities’ net income and may
be adjusted at our PRC subsidiaries’ sole discretion, in  consideration for the technical and
consulting services provided by our PRC subsidiaries; and

(cid:127) have an exclusive option to purchase, or designate one or more  person(s) to purchase, all of the
equity interests in our consolidated affiliated entities to the extent  permitted under PRC laws,
regulations and legal procedures.

We  do not have any equity interest in our consolidated affiliated  entities.  However, as  a result of

contractual arrangements, we are considered the primary beneficiary of our consolidated affiliated
entities, and we treat them as our consolidated  affiliated entities  under U.S. GAAP.  We have
consolidated the financial results of our  consolidated  affiliated entities  in our  consolidated  financial
statements included in this annual report  in accordance with U.S. GAAP.

We  face risks with respect to the contractual arrangements with our consolidated affiliated  entities
and their shareholders. If our consolidated affiliated  entities  or their shareholders  fail to perform their
obligations under the contractual arrangements,  our ability  to  enforce the contractual arrangements
that give us effective control over the consolidated affiliated  entities may be limited. If we are unable
to maintain effective control over our  consolidated  affiliated entities,  we would not be able to continue
to consolidate their financial results. The revenues  generated by our directly owned  subsidiaries,  apart
from revenues earned in respect of the relevant contractual arrangements with  our  consolidated
affiliated  entities, are primarily derived from our product promotion activities  for brands. In the years
ended December 31, 2015, 2016, and  2017, our subsidiaries contributed in aggregate approximately
81.6%, 90.3% and 97.8%, respectively,  of  our total consolidated net  revenues, exclusive of  revenues
derived from our consolidated affiliated entities. As  of December  31, 2015, 2016, and  2017, our holding
company and our subsidiaries accounted  for an aggregate of 76.7%, 86.5% and 85.5%, respectively, of
our  consolidated total assets (excluding  assets attributable  to transactions with our  consolidated
affiliated  entities).  For a detailed description of the  regulatory environment that necessitates the
adoption of our corporate structure, see ‘‘Item 4.B. Information  on the  Company—Business
Overview—Regulation.’’ For a detailed description of  the risks  associated with  our corporate structure,
see ‘‘Item 3.D. Key Information—Risk  Factors—Risks Relating to Our Corporate  Structure  and
Restrictions on Our Industry.’’

78

Contractual Arrangements Relating to Vipshop Information

The following is a summary of the material provisions of the agreements  among our  wholly-owned

PRC subsidiary Vipshop China, our consolidated affiliated entity, Vipshop Information, and the
shareholders of Vipshop Information.

Agreements that Provide Us Effective Control over Vipshop Information

Equity Interest Pledge Agreement. Under the amended and restated pledge agreement among
Vipshop China, Vipshop Information and its shareholders, the shareholders  of  Vipshop Information
pledged all of their equity interests in  Vipshop  Information to Vipshop China to guarantee Vipshop
Information’s performance of its obligations under the exclusive business cooperation agreement.  If any
event of default as provided for therein occurs, including the failure by  Vipshop Information to
perform its contractual obligations under  the exclusive business  cooperation agreement, Vipshop China,
as pledgee, will be entitled to certain  rights,  including  the right to dispose the  pledged equity interests.
Without Vipshop China’s prior written consent, shareholders of Vipshop Information  shall  not  transfer
or otherwise dispose of, or create or allow  the creation of any encumbrance on the pledged equity
interests. The equity interest pledge agreement will remain in  full force and  effect  until all of the
obligations of Vipshop Information under  the exclusive business  cooperation agreement have  been duly
performed or terminated. We have completed registering the  pledge of the equity  interests  in Vipshop
Information with the local branch of SAIC.

Exclusive Option Agreement. Under the amended and restated exclusive option agreement  among

Vipshop China, Vipshop Information and the shareholders  of  Vipshop  Information,  Vipshop
Information’s shareholders grant Vipshop  China an exclusive option to purchase, or designate one or
more person(s) to purchase, all or part of  their respective  equity interests  in Vipshop Information at a
purchase price of RMB10, subject to  any  adjustments as may be required by the applicable PRC laws
and regulations at the time. Vipshop China may exercise  the option  by issuing  a written notice to
Vipshop Information. Without Vipshop  China’s written consent, Vipshop Information  and its
shareholders may not transfer, sell, pledge or otherwise dispose  of,  or  create  any encumbrance on, any
assets, business or equity or beneficiary interests of  Vipshop  Information. This agreement will remain in
full force and effect for a term of ten  years  from the date of execution and may be extended for  a
period to be determined by Vipshop  China.

Powers of Attorney. Under the amended and restated powers of attorney, the  shareholders of
Vipshop Information each irrevocably appointed Vipshop China as  their  attorney-in-fact to act on their
behalf and exercise all of their rights  as shareholders of  Vipshop  Information, including  the right to
attend shareholder meetings, to exercise voting rights,  to  appoint directors and senior  management of
Vipshop Information, and to effect transfers of all or part of their equity  interests in Vipshop
Information pursuant to the equity interest  pledge agreements and exclusive option  agreements.
Vipshop China has the right to appoint  any individual or  entity to exercise the power of attorney on  its
behalf. Each power of attorney will remain  in full force and  effect until the  shareholder ceases to hold
any equity interests in Vipshop Information.

Agreements that Transfer Economic Benefits to Us

Exclusive Business  Cooperation Agreement. Under the amended and restated exclusive business
cooperation agreement between Vipshop China and Vipshop Information, Vipshop Information agrees
to engage Vipshop China as its exclusive  provider of technical, consulting and  other services in relation
to its business operations. In consideration of such services, Vipshop Information will pay to Vipshop
China service fees which amount to all  of Vipshop Information’s net income. The  service  fees  may be
adjusted at Vipshop China’s sole discretion based on  the services rendered and the operational needs
of Vipshop Information. Vipshop Information contributed approximately 18.38%, 9.72% and 2.16%,

79

respectively, of our total consolidated  net revenues in the years ended  December 31,  2015, 2016 and
2017. Vipshop China shall exclusively own any  intellectual property  arising from the performance of
this  agreement. The term of this agreement is ten  years  from  the execution date of October  8, 2011
and may be extended for a period to  be  determined by Vipshop China. Vipshop China may terminate
this  agreement at any time by giving  30 days’  prior written notice. Vipshop Information has  no right  to
terminate this agreement unless Vipshop China  commits gross negligence or  fraud.

In October 2012, we effected a transfer of 10.4% of equity  interest of Vipshop  Information from
Mr. Jacky Xu to Mr. Eric Ya Shen, our co-founder,  chief  executive officer  and an  existing shareholder
of Vipshop Information, and amended the original contractual arrangements we  had with Mr. Eric Ya
Shen to reflect this transfer. In August 2015, we effected a transfer of 11.6% of equity interest  of
Vipshop Information from Mr. Bin Wu to Mr. Eric Ya Shen,  a  transfer of 10.4%  of equity interest of
Vipshop Information from Mr. Xing Peng to Mr.  Eric Ya Shen and a concurrent capital  increase of
Vipshop Information from RMB24.5 million to RMB274.5 million  as contributed by Mr. Eric Ya Shen,
and further amended the contractual  arrangements we  had with Mr. Eric  Ya  Shen and  Mr.  Arthur
Xiaobo Hong to reflect this transfer. In December, 2015, we  effected  a capital increase of Vipshop
Information from RMB274.5 million to RMB824.5 million as subscribed  for by Mr. Eric Ya Shen, and
further amended the contractual arrangements we  had with Mr. Eric  Ya Shen  and Mr. Arthur Xiaobo
Hong to reflect this transaction. As of December  31, 2017, shareholders  of Vipshop Information
include our co-founders and shareholders Eric Ya Shen and Arthur Xiaobo Hong, holding 99.2% and
0.8% of the total equity interests in Vipshop Information, respectively.

We  also have three additional sets of  contractual  arrangements  that were entered  into  by,  among
others, Lefeng Information, Pin Jun Tong,  and Vipshop E-Commerce,  respectively,  all  of which were
insignificant as of the date of this annual report. The contractual arrangements thereunder are
substantially similar to the set with Vipshop Information described above.

In the opinion of Han Kun Law Offices, our PRC legal counsel:

(cid:127) the ownership structures of our PRC subsidiaries and our consolidated  affiliated entities comply

with all existing PRC laws and regulations;

(cid:127) the contractual arrangements among  our  PRC subsidiaries,  our consolidated  affiliated entities

and their respective shareholders that are  governed by PRC law are valid,  binding  and
enforceable, and will not result in any violation of  PRC laws or regulations currently in effect;
and

(cid:127) each of our PRC subsidiaries and our consolidated affiliated  entities has all necessary corporate
power  and authority to conduct its business as  described in its business scope under its  business
license. The business licenses of our PRC subsidiaries and  our  consolidated  affiliated entities are
in full force and effect. Each of our PRC subsidiaries and our consolidated  affiliated entities is
capable of suing and being sued and may be the subject of any legal proceedings in PRC courts.
To the best of Han Kun Law Offices’ knowledge after due inquires, none of our PRC
subsidiaries, our consolidated affiliated entities or their respective assets is  entitled to any
immunity, on the grounds of sovereignty, from any action, suit  or other  legal proceedings; or
from enforcement, execution or attachment.

We  have been advised by our PRC legal counsel, however, that there are  substantial uncertainties

regarding the interpretation and application of current  and future PRC  laws, regulations  and rules.
Accordingly, the PRC regulatory authorities may in the  future take a view that is contrary to the  above
opinion of our PRC legal counsel. We have  been further advised by our PRC legal counsel that if the
PRC government finds that the agreements that establish  the structure for operating our online
commerce and the distribution of Internet  content in China do not comply with relevant  PRC
government restrictions on foreign investment  in value-added telecommunication, we  could  be  subject

80

to severe penalties, including being prohibited from continuing operations. See ‘‘Item 3.D. Key
Information—Risk Factors—Risks Relating to Our  Corporate  Structure and  Restrictions on Our
Industry—Substantial uncertainties and  restrictions exist  with respect to the interpretation and
application of PRC laws and regulations relating to online commerce  and  provision of Internet  content
in China. If the PRC government finds  that  the structure  we have adopted  for our business operations
does not comply with PRC laws and regulations, we could  be subject to severe penalties, including
shut-down of our Vipshop Online Platform.’’ and ‘‘Item 3.D. Key Information—Risk Factors—Risks
Relating to Doing Business in China—Uncertainties with  respect  to  the PRC legal system could
adversely affect us.’’

D. Property, Plants and Equipment

We  are headquartered in Guangzhou  and have approximately 65,000 square  meters  of office space,

data centers, studio and customer service center. In the second half of 2015, we purchased land  in
Pazhou, Guangzhou for our new office  headquarters, and started construction in 2016.  We anticipate
completion in 2019.

As of December 31, 2017, we had approximately 2.5  million square meters of  warehouse space, of

which  approximately 1.5 million square meters of  warehouse space is  owned by our  company.
Additionally, we had approximately 600,000  square meters  of leased premises for  transit stations and
distribution stations, as we have been  building out  our  last mile capability. We lease our premises under
operating lease agreements from unrelated  third parties. A summary of our owned and  leased
properties as of December 31, 2017 is  shown below:

Location/Business

Space

(in square meters)

Usage of Property

Guangzhou . . . . . . . . . . . . . . . . . . . . . .

43,564

Beijing . . . . . . . . . . . . . . . . . . . . . . . . .
Shanghai . . . . . . . . . . . . . . . . . . . . . . . .
Hangzhou . . . . . . . . . . . . . . . . . . . . . . .
Sub-total . . . . . . . . . . . . . . . . . . . . . . . .
Zhaoqing and Foshan . . . . . . . . . . . . . .
Tianjin . . . . . . . . . . . . . . . . . . . . . . . . .
Jianyang . . . . . . . . . . . . . . . . . . . . . . . .
Kunshan . . . . . . . . . . . . . . . . . . . . . . . .
Ezhou . . . . . . . . . . . . . . . . . . . . . . . . . .
Local distribution centers . . . . . . . . . . . .
Cross-border business . . . . . . . . . . . . . . .
Sub-total . . . . . . . . . . . . . . . . . . . . . . . .

2,964
18,385
327
65,240
486,536
318,450
412,138
281,433
665,072
205,618
161,399
2,530,646

Office space, data center, studio and
customer service center
Office space
Office space and data center
Office space

Logistics center
Logistics center
Logistics center
Logistics center
Logistics center
Logistics center
Logistics center

Our servers are hosted at leased Internet data centers owned  by leading PRC  telecommunications
carriers. We typically enter into leasing and hosting service  agreements that are  renewable from year to
year. We believe that our existing facilities  are sufficient for our near term needs.

Some of  these lease agreements include  terms of renewal for periods  ranging  from one to ten
years upon expiry of their respective  original  lease terms, without purchase options or escalation clause.
If these lease agreements are not renewed, we are obligated to remove the  facilities  constructed under
certain of our warehouse space lease contracts,  although we expect such related removal costs  to  be
insignificant.

ITEM 4A. UNRESOLVED STAFF COMMENTS

Not applicable.

81

ITEM 5. OPERATING AND FINANCIAL  REVIEW  AND PROSPECTS

You should read the following discussion  and analysis of our financial  condition  and results of
operations in conjunction with our consolidated financial statements  and the related notes  included
elsewhere in this annual report on Form 20-F.  This  discussion may contain forward-looking  statements
based upon current expectations that  involve risks and uncertainties. Our actual  results may differ
materially from those anticipated in these  forward-looking  statements as a result of various factors,
including those set forth under ‘‘Item  3.D. Key  Information—Risk Factors’’ or in other parts of this
annual report on Form 20-F.

A. Operating Results

We  began our operations in August 2008 and have grown significantly since  then. In  2015, 2016,
and 2017, we fulfilled approximately  193.1 million, 269.8 million, and 335.0 million customer orders,
respectively, and we generated total net revenues of RMB40.20  billion, RMB56.59 billion, and
RMB72.91 billion (US$11.21 billion), respectively. In  2015, 2016, and 2017,  we generated net  income  of
RMB1.51 billion, RMB1.99 billion, and RMB1.89  billion (US$290.9 million), respectively.  Our net
income in 2015, 2016, and 2017 reflected  non-cash share-based compensation expenses in an  aggregate
amount of RMB302.9 million, RMB475.7 million, and RMB667.1  million (US$102.5 million),
respectively.

Our business and operating results are  affected by general factors affecting  the online retail market

in China, including China’s overall economic growth,  the increase  in per capita disposable income, the
growth in consumer spending and retail industry and the expansion of  Internet  penetration.
Unfavorable changes in any of these general  factors could affect the demand for products we sell and
could materially and adversely affect our results of operations.

Our results of operations are also affected  by  the regulations and industry policies related to the

online retail market. Although we have  generally benefited  from the PRC government’s policies to
encourage economic growth, we are also affected by the complexity, uncertainties and changes in the
PRC regulation of  the Internet industry.  Due  to  PRC legal restrictions on foreign  equity ownership of
and investment in the online retail sector in China, we rely  on contractual arrangements with our
consolidated affiliated entity, Vipshop  Information, and its shareholders to conduct most of our
business in China. We face risks associated with our control over our consolidated affiliated entity, as
our  control is based upon contractual arrangements rather than  equity ownership. For a description of
these contractual arrangements, see ‘‘Item 4.C.  Information on  the Company—Organizational
Structure.’’ For a detailed description  of  the regulatory environment  that  necessitates the adoption of
our  corporate structure, see ‘‘Item 4.B.  Information on the Company—Business Overview—
Regulation.’’ For a detailed description  of the  risks  associated  with our  corporate structure, see
‘‘Item 3.D. Key Information—Risk Factors—Risks  Relating  to  Our Corporate Structure and
Restrictions on Our Industry.’’

The major factors affecting our results of operations and financial condition are  discussed below.

Net Revenues

We  derive revenues primarily from the sale of products offered on our  Vipshop Online Platform.
Generally, we offer our customers an  unconditional right  of returning products purchased for a period
of seven days upon confirmation of receipt  of products.  The  associated revenues are recognized when
the return period expires. Our net revenues are recorded net of VAT and related  surcharges.

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The following table sets forth the key factors  that directly  affect  our net  revenues for the periods

indicated:

Total net revenue (RMB in thousands) . . . . . .
Active customers (in thousands) . . . . . . . . . . .
Average net revenues per active customer

(RMB) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total orders (in thousands) . . . . . . . . . . . . . .
Average orders per active customer . . . . . . . .

For the Year Ended December 31,

2015

2016

2017

40,203,212
36,588

56,591,302
52,100

72,912,313
57,800

1,099
193,079
5.3

1,086
269,800
5.2

1,261
335,000
5.8

Cost of Revenues

Our cost of revenues consists primarily of  cost of merchandise  sold  and  inventory  write-down. We

procure inventory from our brand partners  and  our inventory  is recorded at the lower  of cost or
estimated marketable value. Cost of inventory is determined using  the weighted average cost  method.

Operating Expenses

Our operating expenses consist of (a) fulfillment expenses, (b)  marketing  expenses, (c) technology

and content expenses, and (d) general  and administrative  expenses. The following table sets forth the
components of our operating expenses  both in  absolute amount and as a percentage of total net
revenues for the periods indicated:

For the year ended December 31,

2015

2016

RMB’000

%

RMB’000

Fulfillment expenses . . . . . . . . . . . . . . . . . 3,667,031
Marketing expenses . . . . . . . . . . . . . . . . . 2,089,348
Technology and content expenses . . . . . . . . 1,076,520
General and administrative expenses . . . . . 1,301,472

9.1
5.2
2.7
3.2

4,904,526
2,837,680
1,563,582
1,941,146

2017

%

8.7
5.0
2.8
3.4

RMB’000

US$’000

6,899,654 1,060,457
457,806
2,978,621
277,954
1,808,452
376,208
2,447,724

%

9.5
4.1
2.5
3.3

Total operating expenses . . . . . . . . . . . . . . 8,134,371 20.2 11,246,934 19.9 14,134,451 2,172,425 19.4

Fulfillment expenses. Fulfillment expenses primarily consist of shipping and handling expenses,

packaging expenses and logistics center  rental expenses, as well as compensation  and benefits of our
logistics staff. Our shipping and handling expenses amounted to RMB1.71 billion, RMB2.58 billion, and
RMB3.83 billion (US$588.7 million) in 2015, 2016,  and 2017, respectively. Historically, we  primarily
relied on our regional logistics hub in  Guangdong Province in Southern China for  our  fulfillment
services. In September and November 2011,  September 2013, and November 2014, we started  operating
our  new logistics hubs in Jiangsu Province  in Eastern China, Sichuan Province in  Western China,
Tianjin in Northern China, and Hubei Province in  Central China, respectively, to enhance our
fulfillment capacity. Throughout 2012  to  2017, we were  able to fully utilize  the regional logistics hubs.
By  utilizing these regional logistics hubs, we were able to rely  more on  quality regional  and local
couriers, which generally have lower  average delivery  charges than national delivery companies. This
shift  to regional delivery companies reduced  our shipping and handling expense per order and  partially
offset the increase in fulfillment expenses.  We expect  to  continue to invest in  our logistics network and
warehousing capacity to support our long-term  growth. We  expect  our fulfillment  expenses to continue
to increase in absolute amount as a result of our continued business growth and continue  to  constitute
one of the largest  components of our operating expenses.

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Marketing expenses. Marketing expenses primarily represent advertising expenses incurred in

connection with our brand promotional activities, as well  as compensation and benefits of our
marketing staff. Historically, we have  benefited from  viral marketing resulting  from word-of-mouth
referrals from our customers who often  expressed their excitement on social media  platforms  regarding
their purchases on our platform. As we  enhance our brand  awareness by engaging  in additional  brand
promotional activities, we expect our marketing expenses to increase in the foreseeable future.

Technology and content expenses. Technology and content expenses primarily  consist of the
compensation and benefits of our IT staff, telecommunications expenses,  and expenses incurred in
creating content for our sales events on our platform, including  model fees and professional
photography expenses. As we continue to expand our IT capabilities to support  our anticipated growth,
we expect our technology and content  expenses to continue  to  increase in  the foreseeable  future.

General and administrative expenses. General and administrative expenses primarily consist of
compensation and benefits of our headquarters and administrative staff,  rental expenses, costs  for
professional services, payment processing  fees and other administrative and overhead expenses.  As our
business further grows and we continue  to  incur increased  costs related to our  ongoing  compliance and
reporting obligations under U.S. securities laws as a public company, we  expect our general and
administrative expenses to continue to increase in  the foreseeable  future.

Seasonality

Our results of operations are subject to seasonal fluctuations.  For example, our revenues  are
relatively lower during the holidays in China, particularly during the Chinese New Year  period which
occurs in the first quarter of the year,  when customers tend  to  do less shopping,  both  online  and
offline. Furthermore, sales in the retail  industry are  typically  significantly higher in  the fourth  quarter of
the year than in the preceding three  quarters. This seasonality  of  our business, however, was not
apparent historically as each quarter  had greater revenues than  the prior  quarter due to the  rapid
growth in sales that we experienced in recent years.

Taxation

Cayman Islands

We  are incorporated in the Cayman Islands. Under the  current law of  the  Cayman Islands,  we are

not subject to income or capital gains tax in the  Cayman Islands.

Hong Kong

Our subsidiary incorporated in Hong  Kong  is subject to the  uniform tax rate of 16.5%.  Under
Hong Kong tax law, it is exempted from  the Hong Kong  income tax on its foreign-derived income and
there are no withholding taxes in Hong  Kong on  the remittance  of dividends.  Hong  Kong income tax
was provided in our consolidated financial statements for  the years ended December 31, 2015, 2016 and
2017, as our Hong Kong subsidiary generated assessable  income in 2015,  2016 and  2017.

PRC

Our PRC subsidiaries and consolidated affiliated  entities are  companies incorporated under  PRC

law and, as such, are subject to EIT on their taxable income in  accordance with the  relevant PRC
income tax laws. Under the EIT Law  and  its  implementation rules, both of  which became effective on
January 1, 2008, a uniform 25% EIT  rate is generally applicable to both FIEs and domestic enterprises,
unless they qualify for certain exceptions.  Our  subsidiaries  and the consolidated affiliated  entities in the
PRC are all subject to the EIT rate of  25% for the periods presented,  except  for certain  subsidiaries,
including Vipshop (Jianyang) E-Commerce Co., Ltd.,  or Vipshop Jianyang,  Chongqing Vipshop

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E-Commerce Co.,  Ltd., or Vipshop Chongqing, Vipshop (Zhuhai) E-Commerce  Co., Ltd., or Vipshop
Zhuhai, Guangzhou Pinwei Software Co., Ltd.,  or Pinwei Software,  and  Guangzhou Vipshop Internet
Technology Co., Ltd., or Vipshop Internet Technology, that enjoyed the following preferential  tax
treatment on an annual renewal basis.  Vipshop  Jianyang and Vipshop Chongqing were classified as
‘‘encouraged enterprises in the western  regions  in an industry sector encouraged  by  the PRC
government’’ and enjoyed a preferential tax rate of 15%.  Vipshop  Jianyang has obtained the final
approval from SAT to enjoy a preferential tax rate of 15% for the period from February 22,  2012 to
December 31, 2020.Vipshop Zhuhai enjoyed a  preferential tax rate of 15% because it  is located in  an
economy  development zone in the PRC and  its  primary  business falls into the scopes  of the encouraged
industries stipulated in the existing related  policies. The term ‘‘encouraged enterprise in an  industry
sector encouraged by the PRC government’’ as used herein refers to an enterprise incorporated  in
certain region whose primary business falls into the  scopes of the encouraged industries stipulated in
the existing related policies, including Catalogue of Encouraged Industries in  the Western Region,
Industrial Restructuring Guidance Catalogue (2011 Version), as  amended  in 2013, Catalogue  for the
Guidance of Foreign Investment Industries, as amended in 2017,  Catalogue of Foreign-invested
Advantage Industries in Central-Western  Region,  as amended  in 2017, Circular of the  Ministry  of
Finance and the State Administration  of Taxation on the Preferential Enterprise  Income Tax Policies
and Catalogue for Hengqin New Area  of  Guangdong Province, Pingtan Comprehensive Experimental
Area of Fujian Province and Qianhai  Shenzhen-Hong Kong Modern  Service Industry  Cooperation
Zone of Shenzhen City. Pinwei Software was classified  as a high  and  new technology  enterprise  and
entitled to a preferential tax rate of 15% pursuant to Article  28 of the EIT Law for the periods from
January 1, 2015 to December 31, 2016.  Subsequent to the year ended December 31, 2017, Pinwei
Software applied and was classified as ‘‘State Planning Key Software  Enterprise’’ by the local tax
authority and entitled to a preferential  tax  rate of 10% pursuant to Circular Caishui (2012) 27 for the
period from January 1, 2017 to December  31, 2017 on a retrospective basis.  Vipshop Internet
Technology was classified as a high and  new  technology enterprise and was entitled  to  a preferential tax
rate of 15% pursuant to Article 28 of  the EIT  Law for  the period from January 1,  2017 to
December 31, 2017.

We  evaluate the level of authority for  each uncertain tax position (including the potential
application of interest and penalties)  based  on the  technical  merits, and measure  the unrecognized
benefits associated with the tax positions.  As  of  December  31, 2016 and 2017,  we did  not  have any
unrecognized tax benefits. We do not anticipate  any  significant increase to  our  liability  for unrecognized
tax benefit within the next 12 months.  We  will classify interest and penalties related to income tax
matters, if any, in income tax expense.

Under the EIT Law and its implementation rules, dividends from  Vipshop  China are subject to a

withholding tax of 10%, unless there  is a tax  treaty with China  that provides for a different withholding
arrangement.

Under the EIT Law, an enterprise established outside of China with ‘‘de  facto management
bodies’’ within China is considered a PRC resident enterprise and will be subject to EIT at the rate of
25% on its global income. The implementation  rules define the term ‘‘de facto management bodies’’ as
establishments that carry out substantial and overall management  and control  over the manufacturing
and business operations, personnel, accounting, properties, etc. of an enterprise. SAT issued SAT
Circular 82 on April 22, 2009, which was partly  amended by  Announcement on  Issues concerning the
Determination of Resident Enterprises Based on the  Standards  of  Actual  Management  Institutions
issued by SAT on January 29, 2014, and  further partly  amended by Decision on  Issuing the  Lists  of
Invalid and Abolished Tax Departmental Rules and Taxation Normative  Documents issued by SAT on
December 29, 2017. SAT Circular 82 provides certain specific criteria  for determining whether the ‘‘de
facto management body’’ of a Chinese-controlled  offshore-incorporated enterprise  is located in  China.
SAT  Circular 82 further clarifies that  the identification  of the ‘‘de facto  management body’’  must  follow

85

the substance over form principle. In  addition,  SAT issued SAT Bulletin  45 on  July 27, 2011, effective
from September 1, 2011 and partly amended  on April  17, 2015 and June 28,  2016 respectively,
providing more guidance on the implementation  of  SAT  Circular 82. SAT Bulletin 45  clarifies matters
including resident status determination,  post-determination administration and  competent tax
authorities. Although both SAT Circular  82 and SAT Bulletin  45 only apply  to  offshore  enterprises
controlled by PRC enterprises, not those controlled by PRC individuals, the determining criteria set
forth in SAT Circular 82 and SAT Bulletin 45 may reflect the  SAT’s general position on  how the ‘‘de
facto management body’’ test should  be  applied in determining the tax  resident status of offshore
enterprises, regardless of whether they are controlled  by PRC enterprises or  individuals. Although  we
do not believe that our legal entities organized  outside of  China  constitute PRC  resident  enterprises, it
is possible that the PRC tax authorities could  reach a  different conclusion. See ‘‘Item 3.D. Key
Information—Risk Factors—Risks Relating to Doing Business  in China—it is  unclear whether we  will
be considered a PRC ‘resident enterprise’  under the PRC Enterprise Income Tax  Law and,  depending
on the determination of our PRC ‘resident enterprise’ status, our global income  may be subject to the
25% EIT, which could materially and adversely  affect our results  of operations.’’ However,  even  if one
or more of our legal entities organized outside  of  the PRC were characterized  as PRC resident
enterprises, we do not expect any material change  in our net current tax payable balance and the net
deferred tax balance as these entities  were in accumulated  loss positions for the year ended
December 31, 2014 and started to generate  assessable income in 2015.

The amount of tax loss carry forwards of our PRC subsidiaries  and consolidated  affiliated entity
was RMB702.7 million and RMB1.09 billion  (US$168.1 million) as of December 31, 2016  and 2017,
respectively. We provided a valuation  allowance for the deferred tax assets relating to the future benefit
of net operating loss carry forwards and  other  deferred tax assets of certain subsidiaries as of
December 31, 2016 and 2017, respectively, as our management is not able to conclude that the future
realization of some of such net operating  loss carry forwards is more likely than  not.

On February 3, 2015, SAT issued SAT Public Notice 7. In  December  2017, Article 13 and

Paragraph 2 of Article 8 of SAT Public Notice 7 were abolished. Under  SAT  Public  Notice  7, as
amended, where a non-PRC resident  enterprise  transfers taxable assets  indirectly  by  disposing  of  the
equity interests of an offshore holding company, which  is an Indirect  Transfer,  the non-PRC resident
enterprise as either transferor or transferee, or  the PRC entity  that directly  owns the taxable  assets,
may report such Indirect Transfer to the  relevant  tax authorities.  Using a ‘‘substance over form’’
principle, the PRC tax authorities may  disregard the existence of the offshore  holding  company if it
lacks a  reasonable commercial purpose and  was established for the purpose of reducing, avoiding  or
deferring PRC tax. As a result, gains  derived  from such  Indirect Transfer  may be subject to EIT,  and
the transferee or other person who is obligated to pay for the transfer  is obligated  to  withhold the
applicable taxes, currently at a rate of  10% for the transfer  of  equity interests in a PRC resident
enterprise. Both the transferor and the  transferee may  be  subject to penalties under  PRC  tax laws if
the transferee fails to withhold the taxes  and  the transferor fails to pay the taxes.  See ‘‘Item  3.D. Key
Information—Risk Factors—Risks Relating to Doing Business  in China—We face uncertainty with
respect to indirect transfers of equity  interests  in PRC resident enterprises  by  their non PRC holding
companies.’’

China started to apply VAT in 1984 on 24  specified taxable items until a structural reform on
taxation system was implemented in 1994. In December 1993,  the  State  Council  of China  promulgated
the Provisional Regulation of the People’s  Republic of China on Value-Added Tax, which became
effective on January 1, 1994 and amended on  February 6, 2016  and November 19, 2017, respectively,
and is currently effective in China. According to this provisional regulation, VAT should be paid by
enterprises or individuals who sell merchandise or labor services of processing, repairing or  assembling
services, or import goods within PRC on  the added value derived from their  production and/or services.

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Based on the categories of taxable goods and services,  different  flat  rates  are adopted ranging from
zero to 17%.

We  also conduct product promotional activities  for certain  brands on our platform.  Prior to
January 1, 2012, pursuant to Provisional  Regulation of China on Business Tax  which was abolished on
November 19, 2017 and its implementing  rules,  any  entity or individual rendering services in the PRC
territory is generally subject to a business  tax at  the rate of 5% on the revenues generated from
provision  of such services. In November  2011, MOF and SAT jointly issued two circulars  setting out the
details of the VAT Pilot Program, which  change business tax to VAT for certain industries,  including,
among others, transportation services, research and development and technical services, information
technology services, and cultural and creative  services. The VAT Pilot Program initially applied only to
these industries in Shanghai, and expanded to eight  additional  provinces,  including Beijing, Tianjin,
Zhejiang Province (including Ningbo),  Anhui Province, Guangdong Province (including Shenzhen),
Fujian Province (including Xiamen),  Hubei Province and Jiangsu province, in  2012. On May 24, 2013,
MOF and SAT jointly issued SAT Circular 37, which expanded  the VAT Pilot  Program  nationwide as of
August 1, 2013. On December 12, 2013, MOF  and  SAT  promulgated  SAT Circular 106, which replaced
SAT  Circular 37 and expanded the VAT  Pilot Program to also cover railway transport industry  and
postal service industry nationwide as of January  1, 2014,  in addition to those industries  covered under
SAT  Circular 37. On April 29, 2014, MOF and SAT  issued the Circular on the Inclusion of
Telecommunications Industry in the Pilot  Collection of Value-Added Tax in Lieu of Business Tax, or the
SAT  Circular 43, expanding the VAT Pilot  Program to also cover telecommunications industry
nationwide as of June 1, 2014. On March  23, 2016, MOF and SAT  issued  the Circular on
Comprehensively Promoting the Pilot  Program  of  the Collection of Value-Added  Tax in  Lieu of
Business Tax, or the SAT Circular 36,  replacing SAT Circular 106 and SAT Circular 43. Effective from
May 1, 2016,  the PRC tax authorities will  collect VAT in lieu of  business tax on  a trial basis  within the
PRC territory, and in industries such  as construction  industries, real estate industries,  financial
industries, and living service industries.  On November  19, 2017, the State Council issued the Decision
on Abolishing the Provisional Regulation  of China on Business  Tax  and  Amending the  Provisional
Regulation of China on Value-added Tax, pursuant to which, PRC tax authorities  will collect VAT  in
lieu of business tax for all industries which  should have been collected business tax within the  PRC
territory. Pursuant to the Provisional  Regulation  of China  on Value-added  Tax, as  amended in 2017,
entities and individuals that sell goods,  provide labor  services of processing, repairs or  maintenance, or
sell services, intangible assets or real property in China, or import  goods to China, shall be subject  to
VAT with a VAT rate ranging from 6%  to  17%. On  March 28, 2018, the State Council made a decision
on its executive meetings that, effective from May 1, 2018,  the VAT rate of  manufacturing industry  will
be decreased from 17% to 16%, and  the  VAT rate of transportation services, construction services,
basic telecommunications services and  agricultural goods will be decreased from 11% to 10%.

As of December 31, 2016, and 2017, we  had  VAT  receivable of approximately RMB555.9 million
and RMB791.2 million (US$121.6 million),  respectively. VAT receivable occurs  due  to  timing difference
on operation of certain entities, as we  record the  revenue and VAT output when goods are  delivered,
but VAT input invoice from suppliers may  be  delayed. We also had VAT  tax payable  of
RMB258.2 million and RMB525.9 (US$80.8 million), as of December 31,  2016 and  2017, respectively,
included as other tax payable. We do not  net off  VAT  receivable and  payable from  different  entities
within our group companies.

For more information on PRC tax regulations, see  ‘‘Item  4.B. Information on the Company—

Regulation—Regulations on Tax’’ and  ‘‘Item  10.E. Additional Information—Taxation—People’s
Republic of China Taxation.’’

87

Critical Accounting Policies

We  prepare our financial statements  in conformity  with U.S. GAAP, which requires  us  to  make
judgments, estimates and assumptions that  affect our reported amount  of assets and liabilities and the
disclosure of contingent assets and liabilities as of the  date of the financial statements, and reported
amounts of revenue and expenses during  the reporting periods.  We continually evaluate these estimates
and assumptions based on the most recently available information, our own  historical  experience  and
various other assumptions that we believe  to be reasonable under the circumstances. Since  the use of
estimates is an integral component of  the financial reporting process,  actual results  could  differ  from
our  expectations as a result of changes in  our estimates.

An accounting policy is considered critical  if it requires  an accounting estimate to be made  based

on assumptions about matters that are  highly  uncertain  at  the  time  such estimate is made  and if
different accounting estimates that reasonably could have been used, or changes in the accounting
estimates that are reasonably likely to  occur, could materially impact the consolidated financial
statements. We believe that the following  accounting policies involve a higher degree of judgment  and
complexity in their application and require us to make significant accounting estimates. Significant
accounting estimates reflected in our  financial statements include inventory write-down, valuation  of
goodwill and intangible assets acquired  in  the business acquisitions, valuation of significant other
investments impairment assessment and  valuation of receivables from consumer financing. Changes in
facts and circumstances may result in revised  estimates. The following descriptions of critical accounting
policies, judgments and estimates should be read in conjunction with our consolidated financial
statements and other disclosures included  in this annual  report.

Revenue recognition

We  recognize revenue when persuasive  evidence of an arrangement exists, products are delivered,

the price to the buyer is fixed or determinable and  collectability is reasonably assured. We  utilize
in-house and external delivery service providers to deliver  goods to our customers directly from our
own warehouses. We estimate and defer revenue  and  the related product costs  that  are in-transit  to  the
customer, which generally took about  two  days  in 2015,  2016 and 2017. The delivery  day estimate  was
determined based on the average delivery days for sales made during the last month of the  reporting
period, derived from customer locations and delivery  reports.  A  one-day change in  the estimated good
in-transit  period  would  result  in  an  increase  or  decrease  of  approximately  RMB196.3  million
(US$30.2 million) to our total net revenues  in 2017.

We  offer our customers an unconditional right of return  for a period of seven  days on  sales from
our  platforms upon receipt of products. We defer sales  revenue  from  vip.com portals until  the return
period expires as we cannot reasonably estimate the amount of expected returns.  We  recognize sales
revenue from lefeng.com portals when products are delivered to customers because  historical returns
on sales from lefeng.com are insignificant.

Revenue was recorded net of surcharges and VAT of gross  sales.  Surcharges are taxes relating to

the sales, representing the city maintenance and construction tax and education surtax.

We  recorded revenue on a gross basis. We met the following indicators for gross reporting: (i) we

are the primary obligor of the sales arrangements and are subject to inventory  risks  of  physical loss;
(ii) we have latitude in establishing prices;  (iii) we have discretion in suppliers’ selection and assumes
credit risks on receivables from customers.

Discount coupons and membership reward  program

We  voluntarily provide discount coupons through certain cooperative websites or through  public
distributions during our marketing activities.  These  coupons  are  not related to prior  purchases,  and can
only be utilized in conjunction with subsequent purchases on our platform. These  discount coupons are
recorded  as reduction of revenues at the time of use.

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Prior to 2015, we had a membership reward program  wherein  our customers earn one point for

each  Renminbi spent on our Vipshop  Online Platform.  Membership  reward points can  be  either
exchanged into coupons to be used in connection with subsequent purchases, or  exchanged into free
gifts. The expiry dates of these reward  points  vary  based on  different  individual promotional  programs,
while the coupons expire three months after redemption. We accrued liabilities for  the estimated value
of the points earned and expected to  be  redeemed, which  are based on all outstanding  reward points
related to prior purchases at the end of each  reporting period prior to 2014, as we did not have
sufficient historical data to reasonably  estimate the usage  rate of these reward points. Starting  from
2014, we derecognize the deferred revenue  liability  and recognize  revenue based on  an estimated
breakage rate as we have sufficient historical data to reasonably estimate  the usage  rate of these reward
points. All reward points expired as of  December 31, 2015.

On January 1, 2015, we introduced a  new membership reward program,  or the 2015 Reward

Program, under which we grant Weipin  Coin to customers when  they  purchase goods from vip.com
portals, with up to two Weipin Coins granted  for two Renminbi spent on purchases,  depending on the
applicable membership class. Weipin  Coin  can either  be  redeemed into coupons  to  be  applied on
subsequent purchases, or directly offset  against  payments for subsequent purchases.  We accrued
liabilities for the estimated value of the  Weipin Coins released for redemption, which  was  based on all
outstanding reward points related to  prior purchases at the end of  each reporting period, as we do not
have sufficient historical data to reasonably  estimate the  usage rate of these new  reward points.

Other than the Super VIP program, we do not charge any membership fees  to  our registered

members. New members who register on our Vipshop Online Platform  or existing members  who
introduce new members to us are granted  free Weipin  Coins,  which can be used to offset against
payments for future purchases. These  Weipin  Coins  are not related to prior purchases  and are  recorded
as reduction of revenues at the time of use. In June 2017, in  addition  to  the original membership,  we
also launched a paid membership program called  Super  VIP, to further enhance  customer service and
increase customer stickiness. With promotional membership fee from RMB99 to RMB149  according  to
different level membership per year at trial stage, customers can enjoy privileges including  free delivery
service, extra membership points and privileged access  to  certain products.  The  revenue related to the
membership fee is amortized over the  life of  the membership.

As of December 31, 2016 and 2017, we  recorded deferred  revenue related to reward points earned

from prior purchases of RMB117.6 million and  RMB138.9 million (US$21.3 million), respectively.

Credit  sales and amounts collected by external delivery  service providers but not yet remitted to us

are classified as accounts receivable on  the consolidated balance sheets. Payments received in  advance
of delivery and unused prepaid card  credits are  classified  as advances from  customers. Revenues
include fees charged to customers for shipping and handling expenses. We incur expenses or pay  a fee
to the in-house and external delivery  service providers, respectively, and records such expenses and fee
as shipping and handling expenses.

Inventory write-down

Inventory was previously stated at the lower of cost  or market  before  2016. We adopted

ASU 2015-11, Inventory (Topic 330):  Simplifying the Measurement of  Inventory and applied this ASU
prospectively starting from 2016. Upon  adoption of this accounting  guidance, inventory is stated  at the
lower of cost or net realizable value.  Cost  of inventory  is determined using the  weighted  average cost
method. Net realizable value is the estimated selling prices in the ordinary course of business, less
reasonably predictable costs of disposal  and  transportation. Adjustments are recorded to write-down the
cost of inventory to the estimated net realizable  value for  slow-moving merchandise and damaged
goods. The amount of write-down is  also dependent upon factors such as whether the  goods are

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returnable to vendors, inventory aging, historical  and  forecasted  consumer demand, and promotional
environment.

We  assess the inventory write-down based on  different  product categories and applies a certain

percentages based on aging. Our company classifies  all  goods into the following two categories:
non-returnable goods and returnable  goods. Non-returnable Goods  cannot be returned to suppliers and
general inventory write-down of different percentages  are applied to these goods within the different
aging categories. These percentages were developed based  on historical write-down on these  different
types of goods. In addition to general  write-down, specific write-down will also be applied  to
non-returnable goods if assessed to be  needed  based on  the factors  mentioned  above. Returnable goods
will have no general write-down based  on aging  but specific  write-down will be made  at the end of each
reporting periods based on forecast sales, conditions of the  goods and planned promotions.

Write-down are recorded in cost of revenues in the  consolidated statements  of  income  and

comprehensive income.

Accounts receivable from consumer financing business

Accounts receivable from consumer financing are stated  at the historical carrying amount net of
allowance for uncollectible accounts. We  establish  an allowance for uncollectible accounts receivable
based on our best estimates after considering our historical experience and other factors  surrounding
the credit risk of specific customers. Uncollectible  accounts receivable  are written off  when a  settlement
is reached for an amount that is less than the  outstanding historical balance or  when we have
determined the balance will not be collected.

Judgement is required to determine the  allowance  amounts by  reference to the  aging analysis  by

past due date and whether such amounts  are  adequate to cover  potential bad debts, and  periodic
reviews are performed to ensure such amounts continue to reflect  the best estimates of the  losses
inherent in the outstanding portfolio  of loans. We  recorded the allowance for the uncollectible accounts
receivable in the amount of RMB43.6 million and RMB121.8 million (US$18.7  million) in  relation to
receivables from consumer financing  business as of  December 31,  2016 and 2017, respectively. If the
conditions underlying these estimates change  significantly  in the future, the amount of  the allowance
for doubtful accounts will also change accordingly.

Intangible assets with indefinite lives

Intangible assets with indefinite lives  represent  the purchase price of the payment license in  a

business combination in 2016. The payment license was determined to have an indefinite life. In
determining its indefinite life, we considered the  following: the expected use  of the intangible;  the
longevity of the license; the legal, regulatory and contractual provisions that affect  their maximum
useful life; our ability to renew or extend the asset’s legal or contractual  life  without substantial costs;
effects of the regulatory environment; maintenance expenditures required to obtain the  expected future
cash flows from the asset; and considerations for obsolescence, demand,  competition and  other
economic factors.

Intangible assets with indefinite lives  is not amortized  but is tested for impairment on an annual
basis as of December 31, and in between annual tests when  an event occurs or circumstances  change
that could indicate that the asset might  be  impaired.

In 2016 and 2017,  we have conducted the qualitative  impairment test and the  qualitative

assessment indicated that it was more likely than not that  our indefinite lived intangible assets  are not
impaired.

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Goodwill

Goodwill represents the excess of the purchase  price over the  fair value of the  identifiable assets

and liabilities acquired in a business  combination.

Goodwill is not depreciated or amortized  but is  tested for impairment as  of  December 31 on an

annual basis, and in between annual  tests  when an event occurs or circumstances  change  that  could
indicate that the asset might be impaired. In accordance  with Accounting Standards  Codification
(‘‘ASC’’) 350-20 ‘‘Goodwill,’’ we first  have the option to assess  qualitative factors to determine  whether
it is more likely than not that the fair value  of  a reporting unit  is less than  its  carrying amount. If we
determine, as a result of our qualitative  assessment,  that  it is more likely than  not  that  the fair value of
a reporting unit is less than its carrying  amount, the performance of  the  two-step  quantitative
impairment test is mandatory. Otherwise, no further testing  is required. The quantitative impairment
test compares the fair value of each  reporting unit with its carrying amount, including goodwill. If the
carrying  amount of each reporting unit exceeds its fair  value, an impairment loss equal to the
difference between the implied fair value  of the  reporting unit’s  goodwill and the carrying  amount  of
goodwill will be recorded.

Application of a goodwill impairment test requires  significant management  judgment, including
identifying reporting units, assigning  assets, liabilities and goodwill to each reporting unit, assigning
goodwill to reporting units, and determining the  fair value of each  reporting unit. The fair value  of
each  reporting unit is determined by analysis of discounted cash  flows. The  significant assumptions
regarding the reporting unit’s future  operating  performance are revenue  growth rates, costs  of  goods
and operating expenses growth rates,  discount  rates  and terminal values. Changes in these estimates
and assumptions could materially affect  the determination of fair value for each reporting unit.

In 2015, we conducted step one of the quantitative impairment test  to  compare the carrying  value

of the reporting unit, including assigned  goodwill, to its  respective fair value. The  fair value  of the
reporting unit was  estimated pursuant  to  the income approach. Based on the quantitative test, it was
determined that the fair value of the  reporting  unit tested  exceeded its carrying  amount  and, therefore,
step two of the two-step goodwill impairment test  was  not  required. Our management  concluded that
goodwill was not impaired as of December 31, 2015.

In 2016 and 2017,  we have conducted the qualitative  impairment test to compare  the carrying
value of the reporting units, including  assigned goodwill, to  its  respective fair value. Based on the
qualitative impairment assessment, it  was  determined that it  is more  likely than not the fair  values of
the reporting units tested exceeded their carrying  amounts  and, therefore a quantitative impairment test
for goodwill was not required. We concluded that goodwill  was not impaired as of December 31,  2016
and 2017.

Recent Accounting Pronouncements

ASU 2014-09

In May 2014, the Financial Accounting Standards  Board (‘‘FASB’’) issued, ASU 2014-09, ‘‘Revenue
from Contracts with Customers (Topic  606),’’ which supersedes  the revenue  recognition requirements in
ASC 605, Revenue Recognition. The core  principle  of the guidance is  that an entity should recognize
revenue to depict the transfer of promised goods or  services to customers in an amount that reflects
the consideration to which the entity expects to be entitled in exchange for  those goods or services. The
accounting guidance also requires additional  disclosure regarding  the nature, amount, timing  and
uncertainty of revenue and cash flows  arising from customer contracts, including significant judgments
and changes in judgments and assets  recognized from costs  incurred  to  obtain or  fulfil a  contract.
ASU 2014-09 can be adopted using one  of  two  retrospective application methods. In August 2015, the
FASB issued ASU 2015-14, ‘‘Revenue from  Contracts  with Customers (Topic  606),  Deferral of the

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Effective Date,’’ which defers the effective date of ASU  2014-09 by one year, to fiscal years beginning
after December 15, 2017, and interim  periods therein.

Additionally, the FASB issued the following various  updates affecting the guidance  in

ASU 2014-09. The effective dates and  transition requirements are the same as those in ASC Topic 606
above. In March 2016, FASB issued an  amendment to the standard,  ASU 2016-08,  ‘‘Revenue from
Contracts with Customers (Topic 606): Principal versus Agent Considerations’’ Under the amendment,
an entity is required to determine whether  the nature of  its promise is to  provide the specified good or
service itself (that is, the entity is a principal)  or to arrange for that good or  service  to  be  provided by
the other party (as an agent). In April  2016, FASB issued ASU 2016-10,  ‘‘Revenue from Contracts with
Customers (Topic 606): Identifying Performance Obligations  and Licensing,’’ to clarify  identifying
performance obligations and the licensing implementation  guidance, which retaining the related
principles for those areas. In May 2016, the  FASB issued ASU  2016-12,  ‘‘Revenue from Contracts with
Customers (Topic 606): Narrow-Scope  Improvements and Practical Expedients.’’ This  update addresses
narrow-scope improvements to the guidance on  collectability, noncash consideration  and completed
contracts at transition. The update provides  a practical expedient for contract modifications at
transition and an accounting policy election related to the presentation of sales taxes and other similar
taxes collected from customers. Then, in  December  2016, the FASB issued  ASU 2016-20, ‘‘Technical
Corrections and Improvements to Topic 606,  Revenue  from Contracts with  Customers.’’  The  updates  in
ASU 2016-20 affect narrow aspects of  the guidance issued in  ASU 2014-09.

We  adopted the ASUs on January 1, 2018 using the modified retrospective approach with  a
cumulative adjustment that changes retained  earnings rather than  a  full retrospective approach that
retrospectively adjusts prior periods. We  analyzed the  impact of  ASU 2014-09 and the related ASUs
across all revenue streams to evaluate  the  impact  of  the new standard on  revenue contracts. This
included reviewing current accounting  policies  and practices to identify potential differences that would
result from applying the requirements under  the new  standard. We  substantially  completed contract
reviews and validated the results of applying the new  revenue  guidance.

In addition to the enhanced footnote  disclosures related to customer  contracts, we anticipate that

the most significant impact of the new standard  will relate to  the timing of  revenue recognition for
product  sales contracts. In addition, ASC 606  is expected to change our accounting for Weipin Coins.
The adoption of ASC 606 is not expected  to  have a material effect on our consolidated financial
statements.

Product Revenue Recognition

We  offer customers with an unconditional right  of return for a  period of 7  days upon receipt of
products on sales from our platforms. We  expect that the  application  of  these ASUs will result  in an
earlier recognition of sales of goods at the  point of time when the control of goods has been passed to
the customers, with an adjustment of estimated returns that  we expect to be probable as significant
reversal will not occur when the uncertainty associated with expected  returns is resolved  at the  end of
the 7 days return period.

Weipin Coins

We  also change our policy on how Weipin Coins are recognized.  Weipin  Coins were  previously
accrued as deferred revenue for the estimated value  earned and  expected  to  be  redeemed based  on all
outstanding reward points related to  prior purchases at the end of  each reporting period. Upon
adoption of the ASUs, Weipin Coins is accounted for as a  single  performance obligation and identified
as variable consideration. We will estimate  the standalone  selling price  of the reward points on  the
basis of the likelihood of redemption  and  allocate  the transaction price  to  the product and the reward
points on a relative standalone selling price basis.

92

Other Revenue Streams

We  derive other revenue from (i) fees charged  to  third-party merchants  for  which we provides

platform access for sales of their products,  (ii)  logistic services to external customers, (iii) promotion
activities for certain brands on our website, and (iv) inventory  and warehouse management services to
certain suppliers. Aggregate revenue  under  these  arrangement is less  than 5%  of  consolidated  revenues.
Based on the completed analysis, we  do  not anticipate that the  adoption  of ASC  606 will have a
material impact on these revenue streams.

ASU 2016-01

In January 2016, the FASB issued ASU  2016-01, ‘‘Financial Instruments-Overall  (Subtopic 825-10):

Recognition and Measurement of Financial Assets and  Financial  Liabilities’’  (‘‘ASU 2016-01’’),  which
requires that equity investments, except for those accounted for under  the equity method or those  that
result in consolidation of the investee, be measured at  fair value, with  subsequent changes in fair value
recognized in net income. However,  an entity  may  choose to measure equity investments that do not
have readily determinable fair values at  cost minus impairment, if any,  plus or  minus changes resulting
from observable price changes in orderly  transactions for  the identical or a similar  investment of the
same issuer. ASU 2016-01 also impacts  the presentation  and  disclosure requirements for financial
instruments. ASU 2016-01 is effective for  public  business entities for annual periods, and interim
periods within those annual periods,  beginning after December 15, 2017. Early adoption  is permitted
only for certain provisions. The guidance  should be applied  prospectively upon  its effective  date. We
adopted this ASU beginning on January  1,  2018, and  based on the our equity investments  as of
December 31, 2017, the application of ASU 2016-01 may result in the our cost  method investments  to
be measured at fair value, with subsequent changes in  fair value recognized in net  income.  We  also
expect that we may elect to measure certain  equity investments that  do not have  readily determinable
fair values at cost minus impairment,  with  appropriate  adjustments  resulting from  observable  price
changes in orderly and comparable transactions, if  any.

ASU 2016-02

In February 2016, the FASB issued ASU No. 2016-02, ‘‘Leases (Topic  842),’’ which requires lessees

to recognize most leases on the balance sheet. This  ASU requires  lessees  to  recognize a right-of-use
asset and lease liability for all leases  with  terms of more  than 12  months. Lessees  are permitted to
make an accounting policy election to not recognize the asset  and liability for leases with a term of
twelve months or less. The ASU does  not significantly change the lessees’ recognition, measurement
and presentation of expenses and cash flows from  the previous accounting  standard. Lessors’
accounting under the ASC is largely  unchanged from the previous accounting standard.  In addition, the
ASU expands the disclosure requirements of lease arrangements.  Lessees and  lessors  will  use a
modified retrospective transition approach, which  includes a number of practical expedients. The
provisions of this guidance are effective for  annual periods beginning after December 15,  2018, and
interim periods within those years, with early adoption  permitted. Upon the application of this ASU,  in
respect of the non-cancellable operating  lease commitments in which  we are a leasee, we expect to
recognize a right-of-use asset and a corresponding liability in respect of  all  these  leases unless  they
qualify for low value or short-term leases.

ASU 2016-13

In June 2016, the FASB issued ASU 2016-13,  ‘‘Financial Instruments—Credit Losses (Topic 326):

Measurement of Credit Losses on Financial  Instruments’’ which is intended to improve  financial
reporting by requiring timelier recording of credit  losses on  loans and  other financial instruments  held
by financial institutions and other organizations. The ASU requires the measurement  of  all  expected
credit losses for financial assets held  at the reporting  date based on historical experience, current

93

conditions, and reasonable and supportable forecasts.  Financial institutions and  other organizations will
now use forward-looking information to better inform their  credit loss estimates. Many of the  loss
estimation techniques applied today will  still be permitted, although  the inputs to those  techniques will
change to reflect the full amount of expected  credit losses. Organizations will continue to use judgment
to determine which loss estimation method is appropriate for their circumstances. The ASU requires
enhanced disclosures to help investors and other financial statement users better  understand significant
estimates and judgments used in estimating credit losses, as well as  the credit  quality and underwriting
standards of an organization’s portfolio. These disclosures include  qualitative and  quantitative
requirements that provide additional  information about the amounts recorded  in the financial
statements. In addition, the ASU amends  the accounting for credit losses on  available-for-sale debt
securities and purchased financial assets with credit deterioration.  The  ASU is effective for  fiscal years,
and interim periods within those fiscal years, beginning after December 15, 2019. Based on our
financial instruments and risk management policies as  of December  31, 2017, application of  this ASU
in the future may have impact on the  measurement of our financial  assets. The expected  credit loss
model may result in earlier provision of  credit losses which  are not yet incurred in relation  to  our
financial assets measured at amortized cost. It should be noted that  the  above assessments were made
based on an analysis of our financial  assets and financial liabilities  as of December  31, 2017 on the
basis of the facts and circumstances that  existed at  that date. As facts and circumstances  may change
during the period leading up to the initial date of application of  this ASU, the  assessment of the
potential impact is subject to change.

ASU 2016-15

In August 2016, the FASB issued ASU 2016-15, ‘‘Statement  of Cash  Flows (Topic  230):

Classification of Certain Cash Receipts  and  Cash Payments.’’ The new guidance is intended  to  reduce
diversity  in practice in how certain transactions are  classified in the  statement  of  cash flows. This
update requires that debt prepayments  or  debt extinguishment costs be classified as cash outflows for
financing activities and provides additional classification guidance  for  the statement of cash  flows.  The
update also requires that the classification  of cash  receipts and payments  that have  aspects of more
than one class of cash flows to be determined  by applying specific guidance under  generally  accepted
accounting principles. The update also  requires that  each  separately identifiable source or  use within
the cash  receipts and payments be classified on the  basis of their nature in financing, investing or
operating activities. The update is effective for fiscal  years beginning  after December  15, 2017,
including interim periods within those fiscal years. This  guidance will be adopted retrospectively by us
to all periods presented. We do not anticipate  that  the adoption of  ASU  2016-15  will  have a material
impact on the consolidated financial  statements.

ASU 2016-16

In October 2016, FASB issued ASU 2016-16, ‘‘Income  Taxes (Topic 740): Intra-Entity Transfers of
Assets  Other Than Inventory.’’ Current U.S. GAAP prohibits the recognition  of current and deferred
income taxes for an intra-entity asset transfer until the asset has been sold to an  outside party.  Under
the new standard, an entity is to recognize the income tax consequences of an intra-entity transfer of
an asset other than inventory when the  transfer  occurs.  The  new  standard  does not include  new
disclosure requirements; however, existing disclosure requirements might be applicable when accounting
for the current and deferred income  taxes for an intra-entity transfer of  an asset other than inventory.
The new standard is effective for annual  periods beginning after December 15,  2017, including  interim
reporting periods within those annual periods.  This guidance  will be applied  on a modified
retrospective basis through a cumulative-effect adjustment directly to retained earnings as  of the
beginning of the period of adoption.  We  do  not anticipate that the  adoption  of ASU 2016-16 will have
a material impact on the consolidated financial statements.

94

ASU 2016-18

In November 2016, the FASB issued ASU 2016-18,  ‘‘Statement of Cash Flows (Topic 230):

Restricted Cash,’’ which amends ASC  230 to clarify guidance and presentation  related to restricted  cash
in the consolidated statements of cash flows as well as increased disclosure  requirements. This update
requires beginning-of-period and end-of-period total  amounts shown on the statements of cash flows  to
include cash and cash equivalents as well  as restricted  cash and restricted  cash equivalents. The update
is effective for public business entities  for  fiscal years beginning after December  15, 2017, including
interim periods within those fiscal years. Early  adoption is permitted,  including adoption in  an interim
period. We early adopted this ASU from  the year  ended December  31, 2017,  using  the retrospective
transition approach.

ASU 2017-01

In January 2017, the FASB issued ASU  2017-01, ‘‘Business Combinations (Topic  805): Clarifying

the Definition of a Business.’’ The update  affects all companies and other  reporting organizations that
must determine whether they have acquired or sold a business. The definition  of a business affects
many  areas of accounting including acquisitions, disposals, goodwill, and consolidation. The update is
intended to help companies and other  organizations evaluate whether transactions should be accounted
for as acquisitions (or disposals) of assets or businesses.  The  update  provides a more robust framework
to use in determining when a set of assets and activities is a business, and also provides more
consistency in applying the guidance,  reduce  the costs of  application,  and make the  definition of a
business more operable. The update  is effective for annual periods  beginning after  December 15, 2017,
including interim periods within those periods.  The  guidance should be applied prospectively upon  its
effective date. The effect of ASU 2017-01 on the consolidated financial statements will be dependent
on any  future acquisitions.

ASU 2017-04

In January 2017, the FASB issued ASU  2017-04, ‘‘Intangibles—Goodwill and Other (Topic 350):

Simplifying the Test for Goodwill Impairment.’’ The update simplifies the  subsequent measurement  of
goodwill by eliminating Step 2 from the  goodwill impairment test. The annual, or interim,  goodwill
impairment test is performed by comparing the  fair value of a reporting unit with its  carrying amount.
An impairment charge should be recognized for  the amount by which the  carrying amount exceeds the
reporting unit’s fair value. The update  also eliminates the  requirements for any reporting unit with a
zero or negative carrying amount to  perform a  qualitative assessment and, if it fails  that  qualitative test,
to perform Step 2 of the goodwill impairment test.  An entity still  has the option to perform the
qualitative assessment for a reporting  unit to determine if the  quantitative  impairment test  is necessary.
The update should be applied on a prospective basis. The nature of and reason  for the  change  in
accounting principle should be disclosed  upon transition.  The  update  is effective for  any annual or
interim goodwill impairment tests in  fiscal  years  beginning  after December  15, 2019. Early  adoption is
permitted for interim or annual goodwill impairment tests performed on  testing dates after January  1,
2017. The guidance should be applied  prospectively upon  its  effective  date. We do not anticipate that
the adoption of ASU 2017-04 will have  a material impact on the consolidated financial statements.

ASU 2017-09

In May 2017, the FASB issued ASU  2017-09, ‘‘Compensation—Stock Compensation (Topic 718):
Scope of Modification Accounting.’’ The ASU provides  guidance on the  types of changes to the  terms
or conditions of share-based payment awards  to  which an  entity would be required  to  apply
modification accounting under ASC 718. Specifically,  an entity  would not apply modification accounting
if the fair value, vesting conditions, and classification of  the awards are  the same immediately  before
and after the modification. For all entities, the ASU is effective for annual reporting periods, including

95

interim periods within those annual reporting periods, beginning after  December 15,  2017. Early
adoption is permitted, including adoption  in  any interim period. We do not anticipate  that  the adoption
of ASU 2017-09 will have a material  impact on the consolidated financial statements.

ASU 2017-14

In November 2017, the FASB issued a new pronouncement, ASU  2017-14, which amends the

Codification to incorporate SEC Staff  Accounting Bulletin  (SAB) No. 116 and SEC Interpretive
Release on Vaccines for Federal Government Stockpiles  (SEC Release No. 33-10403) that bring
existing SEC staff guidance into conformity with the FASB’s adoption of and amendments to
ASC Topic 606, Revenue from Contracts  with Customers. The SEC  issued SAB 116 to bring existing
SEC staff guidance into conformity with  the FASB’s  adoption  of  and amendments to ASC  Topic 606,
Revenue from Contracts with Customers.  The SAB  modified SAB  Topic 13,  Revenue  Recognition,
SAB Topic 8, Retail Companies, and  Section  A, Operating-Differential Subsidies, of SAB Topic 11,
Miscellaneous Disclosure. SEC Interpretive Release  on Vaccines for  Federal Government  Stockpiles
(SEC Release No. 33-10403) was issued to update its 2005 Commission  Guidance Regarding
Accounting for Sales of Vaccines and Bioterror Countermeasures to the  Federal  Government for
Placement into the Pediatric Vaccine  Stockpile or the Strategic National  Stockpile. For all entities,  the
ASU is effective upon adoption of ASC 606, Revenue From Contracts with Customers.

Inflation

Inflation in China has not historically  materially impacted our results  of  operations. According  to
the National Bureau of Statistics of China, the year-over-year percent  changes in the consumer price
index  for December 2015, 2016 and 2017 in China were  increases of 1.6%, 2.1% and 1.8%, respectively.
Although we have not been materially  affected by  inflation since  our inception, we  cannot assure you
that we will not be affected in the future by higher rates of inflation in China.

Results of Operations

The following table sets forth a summary of our consolidated results of operations  for the  periods

indicated, both in absolute amounts and  as percentages of our net revenues. This information  should be
read together with our consolidated financial statements and related  notes included elsewhere in this

96

annual report. The results of operations  in any  period are not necessarily indicative of the  results that
may be expected for any future period.

For the Year Ended December 31,

2015

2016

2017

RMB’000

%

RMB’000

%

RMB’000

US$’000

%

Product revenues . . . . . . . . . . . . . . . . .
Other revenues . . . . . . . . . . . . . . . . . .

39,409,961
793,251

98.0
2.0

55,281,900
1,309,402

97.7
2.3

71,171,653 10,938,883
267,535
1,740,660

97.6
2.4

Total net revenues . . . . . . . . . . . . . . . .
Cost of revenues(1)
. . . . . . . . . . . . . . . .

72,912,313 11,206,418 100.0
40,203,212 100.0
(30,306,723) (75.4) (42,994,688) (76.0) (56,618,471) (8,702,100) (77.7)

56,591,302 100.0

Gross profit . . . . . . . . . . . . . . . . . . . . .
Operating expenses(2)
Fulfillment expenses(3) . . . . . . . . . . . . . .
Marketing expenses . . . . . . . . . . . . . . .
Technology and content expenses . . . . . .
General and administrative expenses . . . .

Total operating expenses . . . . . . . . . . . .
Other operating income . . . . . . . . . . . .

9,896,489

24.6

13,596,614

24.0

16,293,842

2,504,318

22.3

(3,667,031)
(2,089,348)
(1,076,520)
(1,301,472)

(9.1)
(5.2)
(2.7)
(3.2)

(4,904,526)
(2,837,680)
(1,563,582)
(1,941,146)

(8.7)
(5.0)
(2.8)
(3.4)

(6,899,654) (1,060,457)
(457,806)
(2,978,621)
(277,954)
(1,808,452)
(376,208)
(2,447,724)

(9.5)
(4.1)
(2.5)
(3.3)

(8,134,371) (20.2) (11,246,934) (19.9) (14,134,451) (2,172,425) (19.4)
0.8
0.6

308,431

358,029

531,055

81,622

0.8

Income from operations . . . . . . . . . . . .
Impairment loss of investments
. . . . . . .
Interest expense . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . .
Exchange (loss)  gain . . . . . . . . . . . . . . .

2,070,549
(99,749)
(85,762)
267,208
(101,726)

5.2
(0.3)
(0.2)
0.7
(0.3)

2,707,709
(114,574)
(85,195)
107,044
51,100

4.8
(0.2)
(0.2)
0.2
0.1

2,690,446
(133,026)
(82,435)
101,125
(90,872)

413,515
(20,446)
(12,670)
15,543
(13,967)

3.7
(0.2)
(0.1)
0.1
(0.1)

Gain on disposal of an investment
Income before income tax and share of

. . . . .

loss of affiliates . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . .
Share of loss of affiliates . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . .
Net loss attributable  to non-controlling

—

—

—

—

55,615

8,548

0.1

2,050,520
(457,745)
(84,063)

5.1
(1.1)
(0.2)

2,666,084
(601,828)
(71,489)

4.7
(1.1)
(0.1)

2,540,853
(626,140)
(22,280)

390,523
(96,236)
(3,424)

3.5
(0.9)
(0.0)

1,508,712

3.8

1,992,767

3.5

1,892,433

290,863

interests . . . . . . . . . . . . . . . . . . . . . .

(80,953)

(0.2)

(44,050)

(0.1)

57,222

8,795

Net income attributable to ordinary

shareholders . . . . . . . . . . . . . . . . . . .

1,589,665

4.0

2,036,817

3.6

1,949,655

299,658

(1) Excluding shipping and handling expenses,  and  including  inventory  write-down  which  amounted  to

RMB293.9 million, RMB303.2 million, and  RMB206.7  million (US$31.8  million) in  the  years  ended
December 31, 2015,  2016, and 2017,  respectively.

(2)

Including share-based compensation expenses  as  set forth  below:

2.6

0.1

2.7

For the year ended December 31,

2015

2016

2017

RMB’000

RMB’000

RMB’000

US$’000

Allocation of share-based compensation  expenses*

Fulfillment expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content expenses . . . . . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . . . . .

(18,665)
(19,938)
(126,274)
(138,064)

(38,428)
(38,459)
(183,122)
(215,644)

(73,235)
(40,364)
(206,073)
(347,426)

(11,256)
(6,204)
(31,673)
(53,398)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(302,941)

(475,653)

(667,098)

(102,531)

*

The share-based compensation expenses  for  2015  included  RMB302.9  million  share-based compensation
expenses in connection with share options and  non-vested  shares granted  to  our  executive  officers,

97

independent directors and employees. The unrecognized share-based  compensation expenses related  to
share options and non-vested shares were RMB6.9 million  and  RMB914.0  million,  and  were expected  to
be recognized over a weighted-average period  of 1.02  years  and  2.97  years on  a straight-line  basis  as of
December 31, 2015,  respectively. The  share-based  compensation  expenses for  2016 included
RMB475.7 million share-based compensation expenses in  connection  with  share options  and  non-vested
shares granted to our executive officers,  independent  directors and  employees.  The  unrecognized share-
based compensation expenses related to share options  and  non-vested  shares were  RMB243 thousand
and RMB1.24 billion, and were expected to be recognized over  a  weighted-average  period  of  0.25  years
and 4 years on a straight-line basis as  of December  31, 2016,  respectively. The share-based  compensation
expenses for 2017 included RMB667.1 million (US$102.5 million)  share-based  compensation  expenses  in
connection with share options  and non-vested  shares  granted to our  executive  officers, independent
directors and employees. The unrecognized share-based  compensation  expenses  related to share  options
and non-vested shares were RMB162.9  million  (US$25.0 million)  and RMB1.43 billion
(US$220.2 million), and were  expected to be recognized  over a weighted  average period of 3  year  and
2.72 years on a straight-line basis as of  December  31, 2017,  respectively.  See ‘‘Item  5.A. Operating and
Financial Review and Prospects—Operating Results—Critical  Accounting Policies—Share-based
compensation’’ for details.

(3)

Including shipping and handling expenses, which amounted to RMB1.71 billion, RMB2.58  billion, and
RMB3.83 billion (US$588.7 million) in the  years  ended  December  31, 2015,  2016, and  2017, respectively.

Segment Information

We  historically  had  only  one  reporting  segment.  In  2017,  we  adjusted  our  reporting  segmentation

in light of the development of our Internet finance business. We currently report  our results of
operations in two segments, namely Vip.com and Internet finance business. Vip.com represents our
e-commerce  business,  while  the  Internet  finance  businesses  mainly  include  consumer  financing,  supplier
financing, and wealth management services. Accordingly,  we updated the  presentation of the reportable
segments for preceding years to conform to the  presentation of  the  current year.

The table below provides a summary  of  our operating segment results for the years ended

December 31, 2015, 2016, and 2017:

For the Year Ended December 31,

2015

RMB

2016

RMB

2017

RMB

Net revenues

Vip.com . . . . . . . . . . . . . . . . . . . . . . . . . .
Internet finance business . . . . . . . . . . . . . .
Inter-segment revenues(1) . . . . . . . . . . . . . .

40,141,216
61,996
—

56,552,877
114,735
(76,310)

72,817,634
249,726
(155,047)

Total consolidated net revenues . . . . . . . . . . .

40,203,212

56,591,302

72,912,313

Income (loss) from operations

Vip.com . . . . . . . . . . . . . . . . . . . . . . . . . .
Internet finance business . . . . . . . . . . . . . .
Unallocated expenses(2) . . . . . . . . . . . . . . . . .

2,632,643
5,689
(567,783)

3,665,649
(172,750)
(785,190)

4,063,238
(366,025)
(1,006,767)

Total consolidated income from operations . . .

2,070,549

2,707,709

2,690,446

(1) Inter-segment revenues mainly consist  of payment processing and financing services

provided by the Internet finance business  to  Vip.com.

(2) Unallocated expenses include share-based compensation and amortization of intangible

assets resulting from business acquisitions, which are not allocated  to  segments.

98

We  have two operating segments, namely Vip.com  and  Internet finance business, for  the years

ended December 31, 2016 and 2017.

The results of operations of our Internet finance business are summarized as follows.

Net Revenues. Net revenues from our Internet finance  business  increased from RMB62.0  million
in 2015 to RMB114.7 million and RMB249.7 million (US$38.4 million) in 2016 and 2017,  respectively,
primarily  due to an increase in our sales volume with payment processing and  financing services
provided by the Internet finance business,  and our developing consumer financing and  supplier
financing business.

Operating expenses. Operating expenses mainly consist of compensation and benefits of our staff,
provision for allowance for consumer financing, and interest expense. Our  compensation and  benefits
increased from RMB24.6 million in 2015 to RMB116.5 million and RMB221.0 million
(US$34.0 million) in 2016 and 2017, respectively, primarily due to the expansion of the Internet  finance
and  increasing staffing demand. Provision  for allowance for consumer financing was nil  in 2015, and
increased to RMB43.6 million and RMB121.8 million (US$18.7 million) in 2016  and 2017,  respectively,
which is in line with the expansion of consumer financing business. Interest  expense was nil  in 2015,
and  increased to RMB29.4 million and  RMB121.8 million  (US$18.7 million) in 2016 and 2017,
respectively, primarily due to an increase in intra-group funding  to  support the Internet financing
business.

Our  Vip.com  segment  contributes  to  a  significant  majority  of  our  results  of  operations  which  are

compared and analyzed on a year-on-year basis as  follows.

Comparison of 2016 and 2017

Net Revenues. Our total net revenues increased from RMB56.59  billion in 2016  to

RMB72.91 billion (US$11.21 billion) in 2017, primarily  due to an increase in  the number  of  active
customers and total orders. The number of our  active customers increased significantly from
52.1 million in 2016 to 57.8 million in 2017. The number of  our total orders increased from
269.8 million in 2016 to 335.0 million in 2017, primarily  due to an increase in  the number  of active
customers during the period,  which in  turn was primarily  due  to  overall growth in the  industry, our
further optimized product selection, and enhancement of our warehousing capabilities, merchandising,
and  IT infrastructures. Through our five regional logistics  hubs, we  were  able to continue tailoring our
product offerings to regional customer demographics and offer additional sales events  and SKUs in
2017. 95.1% of the total orders we fulfilled in 2017 were  placed by repeat customers,  as compared  to
93.6% in 2016.

Cost of Revenues. Our cost of revenues increased from  RMB42.99 billion  in 2016 to

RMB56.62 billion (US$8.70 billion), primarily due  to  a significant increase in  products procured from
our  brand partners in line with our significantly higher sales volume.

We  recorded RMB303.2 million and  RMB206.7 million (US$31.8 million) in  inventory write-down
in 2016 and 2017,  respectively. In addition, inventory write-down as  a  percentage of  costs of goods sold,
was 0.7% in 2016 and 0.4% in 2017. Such  write-down  primarily  reflected the estimated market value of
damaged or obsolete inventory. The  decrease in  write-down  from  2016 to 2017  was as a result of
improving inventory management. The primary reason for the decrease in percentage of costs  of  goods
sold was the significant increase in our  sales  volume.

The amount we write down is calculated based on factors such as whether the goods are
returnable to vendors, inventory aging, damages,  historical and forecast  consumer demand, and the

99

promotional environment. We assess the  inventory write-down based on different product categories
and apply a certain percentage based on  aging. We classify  all goods into the following two categories:

(cid:127) Non-returnable Goods. These goods cannot be returned to suppliers and  general  inventory
write-down of different percentages are applied to these goods within the different aging
categories. These percentages were developed based on historical write-down on  these different
types of goods. In addition to general write-down, specific write-down will also be applied  to
non-returnable goods if assessed to be  needed  based on  the factors  mentioned  above.

(cid:127) Returnable Goods. Returnable goods will have no general  write-down  based on  aging, but  a

specific write-down will be made at the end of each reporting period based on  forecast  sales,
conditions of the goods and planned  promotions.

Gross Profit and Gross Margin. As a result of the foregoing, our gross profit increased  from
RMB13.60 billion in 2016 to RMB16.29  billion (US$2.50  billion)  in 2017.  Our gross margin decreased
from 24.0% in 2016 to 22.3% in 2017, primarily due to the increasing promotional activities and  sales
to drive growth of users and orders via  our platform.

Operating Expenses. Our operating expenses increased from  RMB11.25 billion  in 2016 to

RMB14.13 billion (US$2.17 billion) in 2017, primarily due to the following factors:

(cid:127) Fulfillment expenses. Our fulfillment expenses increased from RMB4.90  billion in 2016 to
RMB6.90 billion (US$1.1 billion) in 2017. Shipping  and handling expenses, the largest
component of our fulfillment expenses during these periods, increased from  RMB2.58 billion in
2016 to RMB3.83 billion (US$588.7 million)  in 2017.  These increases were  primarily  due  to  an
significant increase in our sales volume and the number of orders fulfilled, higher staff
compensation and benefits and increase in rental expenses  and  depreciation expenses  in
connection  with  our  expanded  warehouse  facilities.  In  2017,  we  fulfilled  over  335.0  million
customer orders, as compared to approximately  269.8 million customer orders in 2016. Our
fulfillment expenses as a percentage  of  our total net revenues increased from 8.7%  in 2016 to
9.5% in 2017, primarily due to a significant increase in  fulfillment  expenses in expanded  logistics
network and warehouse facilities over  the  growth  in total net revenues. Throughout 2017,  we
continued to utilize the regional logistics hubs in  Guangdong Province, Jiangsu Province, Sichuan
Province, Tianjin, and Hubei Province.  In addition,  our regional logistics hubs enabled us to rely
more on quality regional and local couriers, which generally have lower average  delivery charges
than  national delivery companies.

(cid:127) Marketing expenses. Our marketing expenses increased from RMB2.84  billion in 2016 to

RMB2.98 billion (US$457.8 million) in 2017, primarily attributable  to  our increased marketing
and brand promotion activities. On the other hand,  our marketing expenses as  a percentage of
our  total net revenues decreased from 5.0% in  2016 to 4.1%  in 2017, primarily due to our
strategic balance between promotional  activities and sales  with our broader marketing efforts.

(cid:127) Technology and content expenses. Our technology and content expenses  increased from

RMB1.56 billion in 2016 to RMB1.81  billion (US$278.0  million), primarily due to the headcount
increase of our IT personnel in connection with  our expansion of IT capacities and higher
compensation and benefit. Our technology and content expenses also decreased from  2.8% to
2.5% as a percentage of our total net revenues  during the same period, primarily due to scale
effect associated with the rapid growth in total net revenue.

(cid:127) General and administrative expenses. Our general and administrative expenses increased from

RMB1.94  billion  in  2016  to  RMB2.45  billion  (US$376.2  million)  due  to  an  increase  in  the  scale
of our business. Our general and administrative expenses as a percentage of our total net
revenues remained stable at 3.4% in 2016 and 3.3% in 2017 during the  same period.

100

Other  Operating Income. Our other operating income amounted  to  RMB531.1 million

(US$81.6 million) in 2017, as compared to RMB358.0  million in 2016. Our other operating income in
2017 was primarily due to income derived  from government  grants, tax rebates and ADR
reimbursements.

Impairment Loss of Investments. We incurred RMB133.0 million (US$20.4 million)  impairment loss

of investments in 2017, as compared to RMB114.6 million in 2016, which was  primarily due to the  loss
of an available for sale investee and the  loss of  several cost method  investees. We review  the
investments for impairment whenever  events  or changes in  circumstances indicate that the carrying
amount of the investments may not be recoverable. Certain  of our  investments are in development
stage companies whose success depends  on factors including  the ability of the investee companies to
raise additional funds in financial markets  that can be volatile and  other key business factors,  any of
which  may impact our ability to recover  the investment. The other  than temporary impairment
recorded  in 2017 in the amounts of RMB15.0 million (US$2.3 million) and RMB118.0 million
(US$18.1 million) on the available-for-sale  investments and  cost method investments were due to
sustained depression of either in the market price or the respective investees’ expected result  of
operation.

Interest Expenses. We incurred RMB82.4 million (US$12.7 million)  interest  expenses in  2017, as

compared to RMB85.2 million in 2016, primarily  due to the net  effect of the increase  in interest
expenses  for the securitization debt and the short  term loans and  decrease in  amortization of debt
issuance cost of our convertible senior notes.

Interest  Income. Our interest income decreased from RMB107.0 million  in  2016 to
RMB101.1 million (US$15.5 million) in  2017 primarily due to the  decrease of interest bearing
investments, such as the deposits and held-to-maturity  investments in  the banks.

Share of Loss of Affiliates. Our share of loss of affiliates decreased from  RMB71.5  million in 2016
to RMB22.3 million (US$3.4 million),  which was  primarily due to the decrease of our share of losses of
equity interest in Ovation from the amortization adjustment of basis  difference between our investment
cost and underlying equity in  net assets  of  Ovation  from the  date of acquisition in February 2014.

Net Income. As a result of the foregoing, we recorded a net  income of RMB1.89 billion

(US$290.9 million) in 2017, as compared  to a  net income of RMB1.99 billion in 2016.

Net Loss Attributable to Non-controlling  Interests. Our net loss attributable to non-controlling
interests increased from RMB44.1 million  in 2016 to RMB57.2 million (US$8.8  million) in 2017, which
was primarily due to the decline in profitability for the  non-wholly-owned logistic subsidiaries.

Comparison of 2015 and 2016

Net Revenues. Our total net revenues increased from RMB40.20  billion in 2015  to

RMB56.59 billion in 2016, primarily due  to  an increase in the  number of active  customers and total
orders. The number of our active customers increased  significantly from 36.6 million in  2015 to
52.1 million in 2016. The number of our  total orders increased from 193.1  million in 2015 to
269.8 million in 2016, primarily due to an increase  in the number  of  active customers during the period,
which in turn was primarily due to the  overall growth in  the industry, our further optimized product
selection, and enhancement of our warehousing capabilities and merchandising and IT infrastructures.
Through our five regional logistics hubs,  we  were able to continue tailoring our product offerings to
regional customer demographics and  offer additional sales  events and  SKUs in 2016.  93.6% of the total
orders we fulfilled in 2016 were placed by repeat customers,  as compared  to  93.9% in 2015.

101

Cost of Revenues. Our cost of revenues increased from  RMB30.31 billion  in 2015 to

RMB42.99 billion in 2016, primarily due  to a significant increase in products  procured from our brand
partners in line with our significantly  higher sales volume.

We  recorded RMB293.9 million and  RMB303.2 million in inventory write-down in 2015 and  2016,
respectively. In addition, inventory write-down as a percentage  of costs  of  goods sold, was 1.0% in 2015
and 0.7% in 2016. Such write-down primarily reflected the  estimated  market  value of damaged  or
obsolete  inventory. The increase in write-down from 2015 to 2016  was  as a result  of an increase in
special sales promotion events in 2016 compared to 2015 due to more  intensive competition in  the
market, as special sales promotions are more likely to result in write-down due to the significant
discounts offered. The primary reason  for  the decrease  in percentage of costs  of  goods sold was the
significant increase in our sales volume.

The amount we write down is calculated based on factors such as whether the goods are
returnable to vendors, inventory aging, damages,  historical and forecast  consumer demand, and the
promotional environment. We assess the  inventory write-down based on different product categories
and apply a certain percentage based on  aging. We classify  all goods into the following two categories:

(cid:127) Non-returnable Goods. These goods cannot be returned to suppliers and  general  inventory
write-down of different percentages are applied to these goods within the different aging
categories. These percentages were developed based on historical write-down on  these different
types of goods. In addition to general write-down, specific write-down will also be applied  to
non-returnable goods if assessed to be  needed  based on  the factors  mentioned  above.

(cid:127) Returnable Goods. Returnable goods will have no general  write-down  based on  aging, but  a

specific write-down will be made at the end of each reporting period based on  forecast  sales,
conditions of the goods and planned  promotions.

Gross Profit and Gross Margin. As a result of the foregoing, our gross profit increased  from
RMB9.90 billion in 2015 to RMB13.60  billion in  2016. Our  gross margin  decreased from  24.6% in 2015
to 24.0% in 2016, primarily due to the increasing promotional  activities and sales to drive  growth of
users and orders via our platform.

Operating Expenses. Our operating expenses increased from  RMB8.13 billion  in 2015 to

RMB11.25 billion in 2016, primarily due  to  the following factors:

(cid:127) Fulfillment expenses. Our fulfillment expenses increased from RMB3.67  billion in 2015 to
RMB4.90 billion in 2016. Shipping and handling  expenses, the largest component of our
fulfillment expenses during these periods, increased from  RMB1.71  billion in  2015 to
RMB2.58 billion in 2016. These increases  were primarily due to a  significant increase  in our
sales volume and the number of orders fulfilled, higher staff compensation and benefits,  and an
increase in rental expenses and depreciation expenses  in connection with  our expanded
warehouse facilities. In 2016, we fulfilled over 269.8  million  customer orders, as  compared to
193.1 million customer orders in 2015. Our fulfillment expenses as a percentage of our total net
revenues decreased from 9.1% in 2015  to  8.7%  in 2016, primarily  due to  the scale effect
associated with the rapid growth in total net  revenues and improved efficiency of regional
warehouses. Throughout 2016, we continued to utilize the  regional  logistics hubs in Guangdong
Province, Jiangsu Province, Sichuan Province, Tianjin, and Hubei  Province.  In  addition, our
regional logistics hubs enabled us to rely  more on quality regional and  local couriers,  which
generally have lower average delivery charges  than  national  delivery companies.

(cid:127) Marketing expenses. Our marketing expenses increased from RMB2.09  billion in 2015 to

RMB2.84 billion in 2016, primarily due to our increasing marketing and  brand promotion
activities. On the other hand, our marketing expenses  as a percentage of our total net revenues

102

slightly decreased from 5.2% in 2015 to 5.0% in  2016, primarily due  to  our  strategic balance
between promotional activities and sales with our broader  marketing efforts.

(cid:127) Technology and content expenses. Our technology and content expenses  increased from

RMB1.08 billion in 2015 to RMB1.56  billion in  2016, primarily due to the headcount increase of
our  IT personnel in connection with  our expansion of IT capacities and higher compensation
and benefit. Our technology and content expenses also slightly  increased from  2.7% to 2.8% as a
percentage of our total net revenues  during the same period, primarily due to our  continuing
efforts to invest in human capital, advanced technologies such  as data analytics  as well as  new
business opportunities including those in  the Internet finance sector.

(cid:127) General and administrative expenses. Our general and administrative expenses increased from

RMB1.30 billion in 2015 to RMB1.94 billion  in  2016 due to the increasing scale of our business.
Our general and administrative expenses  as  a percentage of our total net revenues also slightly
increased from 3.2% to 3.4%  during the same period, primarily due to the build-out  of our
Internet finance team.

Other  Operating Income. Our other operating income amounted to RMB358.0 million in 2016, as

compared to RMB308.4 million in 2015.  Our other operating income in 2016 was  primarily due to
income derived from providing ancillary  services to our  suppliers, government  grants and tax rebates.

Impairment Loss of Investments. We incurred RMB114.6 million impairment  loss of  investments  in

2016, as compared to RMB99.7 million  in 2015, which was primarily due to the loss of  an
available-for-sale investee and the loss of a cost method  investee. We review the investments for
impairment whenever events or changes in  circumstances indicate that the carrying amount of the
investments may not be recoverable.  Certain of  our investments are in development stage companies
whose success depends on factors including the ability of the investee companies to raise additional
funds  in financial markets that can be  volatile  and other  key business  factors, any of which  may impact
our  ability to recover the investment.  The other than temporary  impairment recorded in 2016 in the
amount of RMB48.6 million on the available-for-sale  investments was due to liquidation in relation to
the main operation of an available-for-sale investee. The other than temporary impairment recorded in
2016 in the amounts of RMB65.9 million on the  cost method investments was  due  to  sustained
depression of a cost method investee’s  expected result of operations.

Interest Expenses. We incurred RMB85.2 million interest expenses in 2016,  as  compared to
RMB85.8 million in 2015, primarily due to the 2014 offering in  connection with  the 1.50% convertible
senior notes due 2019.

Interest  Income. Our interest income decreased from RMB267.2 million in 2015 to

RMB107.0 million in 2016, primarily due to a  decrease of interest bearing investments, such  as the
short-term deposits and held-to-maturity investments in the  banks.

Share of Loss of Affiliates. Our share of loss of affiliates decreased from RMB84.1 million  in 2015

to RMB71.5 million in 2016, which was  primarily due to our share of losses of equity interest in
Ovation, and the amortization adjustment  of basis difference between our investment cost and
underlying equity in net assets of Ovation from the date of acquisition in  February 2014.

Net Income. As a result of the foregoing, we recorded a net income of RMB1.99 billion in 2016,

as compared to a net income of RMB1.51  billion in 2015.

Net Loss Attributable to Non-controlling Interests. Our net loss attributable to non-controlling
interests decreased from RMB81.0 million in 2015 to RMB44.1 million in 2016, which was primarily
due to the loss attributable to 25% non-controlling interest holders  of  Lefeng  from the date of
acquisition of Lefeng.

103

B. Liquidity and Capital Resources

As of December 31, 2016 and 2017, we  had  RMB4.11 billion  and  RMB10.22 billion

(US$1.57 billion), respectively, in cash,  cash equivalents and  restricted cash.  We had held-to-maturity
investments with an aggregate outstanding amount of RMB245.98 million (US$37.81  million) as of
December 31, 2017. Our cash and cash equivalents primarily  consist of cash on hand, short-term bank
demand deposits and highly liquid investments with  maturities of less than three  months. In 2017, one
of our subsidiaries operating our Internet  finance business offered an  aggregate  amount  of
RMB800.0 million ABS, listed on the  Shanghai Stock Exchange in China. We plan to use this and  any
future ABS offerings in China to alleviate  the  dependence  of  our Internet finance business on our own
cash  flow.  We  also  incurred  several  bank  borrowings  and  other  borrowings  in  an  aggregate  amount  of
RMB907.3 million (US$139.5 million) and had unutilized banking facilities in an  amount  of
RMB1.53 billion (US$234.7 million)  as of December 31, 2017. In addition, we received an  aggregate
amount of US$862.3 million (approximately RMB5.61 billion) from issuance of Class A  ordinary shares
to the respective subsidiaries of Tencent and JD.com.  We believe  that our current cash,  cash
equivalents, restricted cash and our anticipated cash flows  from operations will be sufficient to meet
our anticipated working capital requirements and  capital  expenditures for  the next 12  months.
However, we may  need additional capital in  the future  to  fund our  continued  operations.

As of December 31, 2016 and 2017, our cash, cash  equivalents,  restricted cash  and held-to-maturity
investments are held in the following currency denominations and  jurisdictions in  which our subsidiaries
domiciled:

As of December 31,

2016

2017

Currency
Denomination

Subsidiaries Subsidiaries Subsidiary
in HK
RMB’000

in PRC(1)
RMB’000

in USA
RMB’000

Total
RMB’000

Subsidiaries Subsidiaries Subsidiary
in HK
RMB’000

in PRC(1)
RMB’000

in USA
RMB’000

Total
RMB’000

RMB . . . . . . . . . 4,428,401
US$ . . . . . . . . . .
16,876
Others . . . . . . . .

264,926
35,150
— 22,244

— 4,693,327 4,531,293

13,755
—

65,782
22,244

2,588
31,871 5,815,441
65,936
4,322

— 4,533,881
5,863,834
70,258

16,522
—

Total

. . . . . . . . . 4,445,277

322,320

13,755

4,781,353 4,567,486 5,883,965

16,522

10,467,973

(1) Also include our consolidated affiliated entities  in China.

As of December 31, 2016 and 2017, our cash, cash  equivalents  and restricted  cash held  by  our

consolidated affiliated entities and subsidiaries in China are as follows:

As of December 31,

2016

2017

RMB’000

RMB’000

US$’000

Cash, cash equivalents and restricted cash

Consolidated affiliated entities . . . . . . . . . . . . . .
Subsidiaries in China . . . . . . . . . . . . . . . . . . . . .

1,176,191
2,613,230

2,953,989
1,367,516

454,020
210,184

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,789,421

4,321,505

664,204

104

As of December 31, 2016 and 2017, our held-to-maturity investments held by our consolidated

affiliated  entities and other entities in  China are as  follows:

As of December 31,

2016

2017

RMB’000

RMB’000

US$’000

Held-to-maturity investments:

Consolidated affiliated entities . . . . . . . . . . . . . . . . .
Subsidiaries in China . . . . . . . . . . . . . . . . . . . . . . . .

170,839
500,937

40,313
205,668

6,196
31,611

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

671,776

245,981

37,807

The PRC government authorities impose controls on the convertibility of the  Renminbi into

foreign currencies and, in certain cases,  the remittance of currencies  out of China. We receive
substantially all of our revenues in Renminbi. Under our  current corporate structure, our company in
the Cayman Islands may rely on dividend payments from our PRC subsidiaries to fund any cash  and
financing requirements we may have. Under existing PRC foreign  exchange  regulations, payments of
current account items, such as profit  distributions and trade- and service-related foreign exchange
transactions, can be made in foreign  currencies  without prior approval from  SAFE by complying  with
certain procedural requirements. Therefore, our WFOEs in China are able to pay  dividends  in foreign
currencies to  us without prior approval  from SAFE,  subject to the condition that the  remittance of such
dividends out of China complies with  certain procedures under PRC  foreign exchange regulations, such
as the requirement of outbound overseas  investment registrations by  our  shareholders or the ultimate
shareholders of our corporate shareholders  who are PRC residents. But approval from or  registration
with appropriate government authorities  is required where Renminbi is to be converted into foreign
currencies and remitted out of China  to  pay capital  expenses such  as the repayment of loans
denominated in foreign currencies. There is no requirement on  U.S.  investors to complete  registration
or obtain approval from appropriate government  authorities before they can receive  dividend payments
from our Cayman company. The PRC  government may also in the future in its discretion restrict access
to foreign currencies for current account  transactions.  If the PRC foreign  exchange control  system
prevents us from obtaining sufficient  foreign  currencies  to  satisfy  our foreign currency demands, we
may not be able to pay dividends in foreign  currencies to our shareholders, including holders of our
ADSs.

The following table sets forth a summary of our cash flows  for the periods indicated:

Net cash from operating activities . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . .
Net cash (used in) provided by financing activities . . .
Effect of exchange rate changes . . . . . . . . . . . . . . . .
Cash, cash equivalents and restricted  cash at

For the year ended December 31,

2015

2016

2017

RMB’000

RMB’000

RMB’000

US$’000

1,915,086
(2,937,309)
(539,134)
94,990

2,831,413
(1,669,002)
(393,128)
15,910

981,251
(2,032,606)
7,169,824
(6,054)

150,816
(312,407)
1,101,981
(929)

beginning of year . . . . . . . . . . . . . . . . . . . . . . . . .

4,790,751

3,324,384

4,109,577

631,630

Cash, cash equivalents and restricted  cash at end of

year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,324,384

4,109,577

10,221,992

1,571,091

Operating Activities

Net cash from operating activities amounted  to  RMB981.3  million (US$150.8 million) in 2017,
which  was primarily attributable to a  net income of  RMB1.89 billion (US$290.9 million), adjusted  for

105

certain non-cash expenses consisting  primarily of (i)  share-based compensation expenses of
RMB667.1 million (US$102.5 million),  which was  higher than 2016 due to an  increase in our number of
employees, (ii) inventory write-down  of  RMB206.7 million (US$31.8 million), (iii) depreciation of
property and equipment of RMB720.8 million (US$110.8  million) attributable  to  increases in
warehouse and logistic facilities, (iv) amortization of intangible  assets of RMB340.8 million
(US$52.4 million), and (v) changes in operating assets and liabilities. The adjustment  for changes  in
operating assets and liabilities primarily reflected  (w) an increase  in accounts  payable of
RMB3.22 billion (US$494.5 million) and accrued expenses and  other current  liabilities of
RMB290.8 million (US$44.7 million),  primarily  due  to  the net effect of a decrease in  accrued shipping
and handling expenses and an increase  in  accrued advertising expenses,  accrued payroll  and social
benefit provisions, primarily driven by  the growth in our business and  the development  of  our  owned
logistic network, (x) a significant increase  in account receivables of RMB2.66 billion (US$408.2 million)
and a decrease in advances from customers  of RMB347.5 million (US$53.4  million), primarily due to
our  developing consumer financing business in 2017, (y) an increase in inventories of  RMB2.24 billion
(US$344.3 million) to support the increase in sales volume, and (z) an increase in  other receivables and
prepayments of RMB1.27 billion (US$194.4 million),  primarily related to our developing supplier
financing business in 2017.

Net cash from operating activities amounted to RMB2.83  billion in  2016, which was  primarily due

to a net income of RMB1.99 billion, adjusted for certain non-cash expenses  consisting primarily of
(i) share-based compensation expenses of  RMB475.7 million, which was higher than 2015 due to an
increase in our number of employees, (ii)  inventory write-down of RMB303.2 million, which increased
from 2015 due to an increase in special  sales promotion events, (iii) depreciation of property and
equipment of RMB611.0 million attributable  to  increases in warehouse and logistic facilities,
(iv) amortization of intangible assets of  RMB364.0  million,  and  (v)  changes in operating assets and
liabilities. The adjustment for changes in  operating assets  and  liabilities primarily reflected (y)  a
decrease in accounts payable of RMB1.55 billion and accrued  expenses and other current  liabilities of
RMB305.2 million, primarily due to the net effect of a decrease in  accrued shipping  and handling
expenses and an increase in accrued advertising expenses and  accrued payroll and social  benefit
provisions, all driven by the growth in  our business, and  (z) an increase  in advances from  customers  of
RMB690.4 million primarily due to increased  sales volume. These increases were partially offset  by
(1) a significant increase in accounts  receivable of RMB1.95 billion primarily due to our developing
consumer financing business in 2016,  (2)  an increase  in inventories of RMB685.0 million due to
increase in sales volume, and (3) an increase in  other receivables  and prepayments of
RMB323.2 million primarily related to prepayment to suppliers as  a result  of our  increased  sales
volume and scale of operations.

Net cash from operating activities amounted to RMB1.92  billion in  2015, which was  primarily due

to a net income of RMB1.51 billion, adjusted for certain non-cash expenses  consisting primarily of
(i) share-based compensation expenses of  RMB302.9 million, which was higher than 2014 due to an
increase in our number of employees, (ii)  inventory write-down of RMB293.9 million, which increased
from 2014 due to more sales promotions  and  growth in our  business, (iii) depreciation of property and
equipment of RMB291.4 million attributable  to  increases in warehouse and logistic facilities,
(iv) amortization of intangible assets of  RMB289.6  million,  and  (v)  changes in operating assets and
liabilities. The adjustment for changes in  operating assets  and  liabilities primarily reflected (y)  an
increase in accounts payable of RMB643.4 million and accrued expenses  and other current liabilities of
RMB537.3 million, primarily due to an  increase  in accrued shipping  and handling expenses, accrued
advertising expenses, and accrued payroll  and social  benefit provisions, all driven  by  the growth in  our
business, and (z) an increase in advances  from customers of RMB585.6  million,  primarily due to
increased sales volume. These increases  were partially offset by  (1) an increase in  accounts receivable
of RMB279.2 million, primarily due to our newly developed  consumer financing business in  2015, (2) a
significant increase in inventories of RMB1.27 billion, due  to an increase in sales volume, and (3) an

106

increase in other receivables and prepayments of RMB1.09 billion, primarily related to prepayment to
suppliers as a result of our increased sales  volume and scale of operations.

Investing Activities

Net cash used in investing activities amounted  to  RMB2.03 billion  (US$312.4 million)  in 2017. Our

net cash  used in investing activities in  2017  was  primarily due  to  (i) RMB2.47  billion
(US$380.3 million) capital expenditure  relating to our construction of warehouses and  leasehold
improvements, as well as purchases of office and other  operating equipment, motor  vehicles, IT
software, and land use rights, (ii) RMB240.0 million  (US$36.9 million) used  for prepayment  for an
investment, and (iii) RMB354.0 million  (US$54.4 million) used for purchase  of  held-to-maturity
investments, offset by (y) RMB279.3  million (US$42.9 million) from disposal of an available-for-sales
securities investment and (z) RMB796.7  million (US$122.5 million) from net redemption of
held-to-maturity investments.

Net cash used in investing activities amounted  to  RMB1.67 billion  in 2016. Our net cash used in

investing activities in 2016 was primarily  due to (i)  RMB2.79 billion  capital expenditure  relating to our
construction of warehouses and leasehold improvements,  as well  as purchases of office  and other
operating equipment, motor vehicles, IT  software, and land use rights,  (ii) RMB58.3 million used in the
investment in affiliates and other investments,  (iii)  RMB97.3 million used in the investment  in
available-for-sale investments, and (iv)  RMB106.4  million  used  for acquisition of  subsidiaries,  offset by
(y) RMB1.17 billion from net investment  of  held-to-maturity investments  and (z) RMB240.1  million
received from government subsidies for land  use rights..

Net cash used in investing activities amounted  to  RMB2.94 billion  in 2015. Our net cash used in

investing activities in 2015 was primarily  due to (i)  RMB4.18 billion  capital expenditure  relating to our
construction of warehouses and leasehold improvements,  as well  as purchases of office  and other
operating equipment, motor vehicles, IT  software, and land use rights,  (ii) RMB523.6 million used in
the investment in affiliates and other investments, (iii) RMB247.0 million used in  the investment in
available-for-sale investments, and (iv)  RMB2.09  billion from net investment in held-to-maturity
investments.

Financing Activities

Net cash provided by financing activities amounted to RMB7.17  billion (US$1.10  billion) in 2017,
primarily due to RMB910.3 million (US$139.9 million) of proceeds from bank and  other  borrowings,
RMB760.0 million (US$116.8 million)  of proceeds  from issuance of securitization debt,
RMB5.61 billion (US$862.3 million) of  proceeds from  issuance of Class A ordinary  shares to the
respective subsidiaries of Tencent and JD.com.

Net cash used in financing activities amounted to RMB393.1  million in 2016, primarily due to

acquisition of non-controlling interest in an  amount  of RMB111.6 million, repurchase of Class A
ordinary shares of RMB193.6 million,  and repayment of bank  borrowings  of RMB98.0 million.

Net cash used in financing activities amounted to RMB539.1  million in 2015, primarily due to the

repurchase of ordinary shares of RMB650.2 million.

Capital Expenditures

Our capital expenditures amounted to RMB4.18  billion, RMB2.79 billion, and RMB2.47 billion
(US$380.3 million) in the years ended  December 31,  2015, 2016, and 2017,  respectively. Out  of the
foregoing capital expenditures, we paid  RMB1.99  billion, RMB817.9 million, and RMB275.8 million
(US$42.4 million) in the years ended  December 31,  2015, 2016, and 2017,  respectively, to acquire  use
right of lands located in China. Our  capital expenditures were  primarily for  construction and expansion

107

of warehouses, land use right, and other  logistic  infrastructure from 2015  through 2017.  We expect  our
future capital expenditures to increase  gradually in 2018  and 2019.  Approximately 80.0% of such capital
expenditures are expected to be used to further expand our fulfillment capabilities and infrastructure
expansions, approximately 5.0% of such capital  expenditures  are  expected  to  be  used  to  enhance our
Vipshop Online Platform and IT systems, and approximately 15.0% of  such capital expenditures are
expected to be used for other purposes. We plan to fund these  capital expenditures through our
existing cash balances and our financing  activities.

Holding Company Structure

Vipshop Holdings Limited is a holding  company with no material operations of its own.  We
conduct our operations primarily through  our  wholly-owned  subsidiaries and  our consolidated affiliated
entities in China. As a result, our ability  to  pay  dividends  depends upon dividends paid by our wholly-
owned subsidiaries. If our wholly-owned subsidiaries  or any newly  formed subsidiaries incur debt on
their own behalf in the future, the instruments  governing their debt may restrict  their ability  to  pay
dividends to us. In addition, our wholly-owned subsidiaries are permitted  to pay  dividends  to  us  only
out of their retained earnings, if any, as  determined in  accordance with  PRC accounting standards and
regulations. Under PRC law, each of our wholly-owned PRC subsidiaries and our consolidated affiliated
entities is required to set aside at least 10% of its after-tax  profits each  year, if any, to fund a statutory
reserve  until such reserve reaches 50% of  its registered capital. Although the statutory  reserves  can be
used, among other ways, to increase  the registered capital  and eliminate future losses  in excess of
retained earnings of the respective companies, the  reserve  funds  are not distributable  as cash dividends
except in the event of liquidation. We set aside general reserve  of  RMB234.4 million, RMB84.9  million,
and RMB95.6 million (US$14.7 million) to general reserve during the  years  ended December  31, 2015,
2016, and 2017, respectively.

C. Research and Development, Patents and Licenses, etc.

Research and Development

Our Vipshop Online Platform and management systems are supported by a  combination  of our
internally developed proprietary technologies and commercially available licensed  technologies. We
focus our internal development efforts  on mobile  solutions,  warehouse and transportation  management
systems and several service modules such as merchant  module, order and payment processing module,
and data module.

We  have adopted a service-oriented architecture supported by data processing technologies  which
consist of front-end and back-end modules with different functions. Our  network infrastructure is  built
upon self-owned servers located in data  centers operated by  major PRC Internet data center providers.
We  have developed most of the key business modules through our internal IT department. We also
license software from reputable third-party providers and work  closely with them to customize  the
software for our operations. We have implemented  a number  of measures to protect against failure and
data loss. We have developed a disaster tolerant system for our key business modules which includes
real-time data mirroring, daily off-line  data back-up and redundancy and  load  balancing.

Our technology and content expenses  consist primarily of the compensation and benefits  of our  IT

staff,  telecommunications expenses, and  expenses incurred in creating  content for  our  sales events on
our  Vipshop Online Platform, including  model fees and professional photography expenses. We
incurred RMB1.08 billion, RMB1.56  billion, and RMB1.81 billion (US$278.0 million)  in technology  and
content expenses in 2015, 2016, and 2017.

108

Intellectual Property

We  regard our trademarks, service marks, domain names, trade secrets,  proprietary  technologies

and similar intellectual property as critical to our success, and we rely  on trademark, copyright and
trade secret protection laws in China  and  other  jurisdictions, as  well as confidentiality  procedures  and
contractual provisions with our employees,  partners,  service providers, suppliers and  others to protect
our  proprietary rights. As of December  31, 2017, we owned  1,051 registered trademarks, 113 copyrights
(including copyrights to 85 software products  developed by  us relating to various aspects of our
operations), and 276 registered domain names that are material to our business, including vip.com and
vipshop.com.

D. Trend Information

Other than as disclosed elsewhere in this  annual report, we are not  aware of any  trends,

uncertainties, demands, commitments or events  for the year  2017 that  are reasonably likely to have a
material adverse effect on our total net  revenues, income,  profitability, liquidity  or capital resources, or
that caused the disclosed financial information to be not necessarily indicative of future operating
results or financial conditions.

E. Off-Balance Sheet Arrangements

Except  for  the  guarantee  provided  to  a  bank  under  the  cooperative  lending  arrangement  as
disclosed elsewhere in this annual report, we have not entered  into  any other  financial  guarantees or
other  commitments  to  guarantee  the  payment  obligations  of  any  third  parties.  For  a  further  discussion
on  the  cooperative  lending  arrangement,  please  refer  to  ‘‘Item 5.F.  Tabular  Disclosure  of  Contractual
Obligations.’’ We have not entered into any  derivative contracts that are indexed  to  our  shares and
classified as shareholders’ equity, or that  are  not reflected in our  consolidated financial statements.
Furthermore, we do not have any retained or contingent interest in assets  transferred to an
unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We  do  not
have  any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or
credit support to us or engages in leasing, hedging or research  and development services with  us.

F.

Tabular Disclosure of Contractual Obligations

We lease office space and certain equipment under non-cancelable  operating lease agreements  that

expire at various dates from January 2018 through  June 2026. These lease  agreements provide for
periodic rental increases based on both contractually agreed upon incremental rates  and on the general
inflation rate as agreed upon by us and  our landlords. In  the years ended  December 31,  2015, 2016,
and  2017, we incurred rental expenses of  RMB191.3 million, RMB248.3 million, and RMB493.2 million
(US$75.8 million), respectively. Our purchase obligations  as of December  31, 2015 amounted to
RMB850.7 million, representing property,  equipment, software contracts,  and  land use rights. Our
purchase obligations as of December  31, 2016 amounted to RMB938.5 million, representing property,
equipment, software contracts, and land use rights.  Our purchase  obligations as of December 31,  2017
amounted to RMB2,345.7 million (US$360.5 million),  representing property, equipment, software
contracts, and land use rights. In addition, we will purchase certain  services from our business partners.
In 2017, we also entered into a cooperative lending arrangement with  a  bank, whereby we and  the bank
will jointly fund financing to individuals. Under this  arrangement, we are obligated to compensate the
bank if the balance of outstanding principal of the bank’s lending portion becomes overdue for  more
than  80  days. The balance of outstanding principal  of  the  bank’s lending portion under the arrangement
was approximately RMB326.0 million  (US$50.1 million)  as of December 31, 2017.

109

The  following  table  sets  forth  our  minimum  contractual  obligations  and  commitments  as  of

December 31, 2017.

Total

Less than
1 year

Operating lease obligations . . . . . . . . . . . . . .
Purchase obligations . . . . . . . . . . . . . . . . . . .
Purchase of services . . . . . . . . . . . . . . . . . . .
Short term loans . . . . . . . . . . . . . . . . . . . . .
Securitization debt . . . . . . . . . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . .

1,022,819
2,345,658
390,378
942,151
800,736
4,171,682

527,348
1,595,513
—
942,151
800,736
61,424

G. Safe Harbor

Payment Due by Period

1 - 3 years

3 - 5  years

(in RMB’000)
337,015
729,115

117,003
21,030
— 390,378
—
—
—
—
—
4,110,258

More  than
5 years

41,453
—
—
—
—
—

This annual report on Form 20-F contains forward-looking  statements that involve risks  and
uncertainties. All statements other than  statements of historical  facts are forward-looking statements.
These statements involve known and  unknown risks, uncertainties and  other factors that may cause  our
actual results, performance or achievements to be materially different from those expressed  or implied
by the forward-looking statements.

You can identify some of these forward-looking statements by words or phrases such  as ‘‘may,’’

‘‘will,’’ ‘‘expect,’’ ‘‘anticipate,’’ ‘‘aim,’’  ‘‘estimate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘believe,’’ ‘‘is/are likely  to,’’
‘‘potential,’’ ‘‘continue’’ or other similar expressions.  We have based these forward-looking statements
largely on our current expectations and projections about future events that we believe may affect our
financial condition, results of operations, business strategy and financial needs. These forward-looking
statements include, but are not limited to, statements relating to:

(cid:127) our goals and strategies;

(cid:127) our future business development, results of operations and  financial condition;

(cid:127) the expected growth of the online  discount  retail market in China;

(cid:127) our ability to attract customers and  brand  partners and further enhance our  brand recognition;

(cid:127) our expectations regarding demand  for and market acceptance of flash sales products and

services;

(cid:127) competition in our industry;

(cid:127) fluctuations in general economic and business conditions in China; and

(cid:127) assumptions underlying or related  to any of the foregoing.

You should read thoroughly this annual  report and the documents that we refer to in  this annual

report with the understanding that our actual future results may be materially different  from and  worse
than what we expect. We qualify all of our  forward-looking statements  by these  cautionary statements.
Other sections of this annual  report include additional factors which could adversely impact our
business and financial performance. Moreover, we operate in an evolving environment. New risk  factors
and uncertainties emerge from time to time  and it is  not  possible for our management to predict all
risk factors and uncertainties, nor can we  assess the impact of all factors on our business or the  extent
to which any factor, or combination of factors, may cause  actual results to differ materially from those
contained in any forward-looking statements.

110

This annual report also contains certain  data  and  information, which we obtained from various
government and private publications. Although we  believe that the  publications and reports are  reliable,
we have not independently verified the  data. Statistical  data in these publications includes projections
that are based on a number of assumptions. If  any  one  or more of the  assumptions  underlying  the
market data is later found to be incorrect, actual results may differ from the projections based  on these
assumptions.

You should not rely upon forward-looking statements as predictions of future events. The forward-

looking statements made in this annual  report relate  only  to events  or information as of the  date on
which  the statements are made in this  annual report. We undertake no obligation to update or revise
any forward-looking statements, whether  as a result of new  information, future events or  otherwise.

ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A. Directors and Senior Management

The following table sets forth information  regarding our directors  and executive officers  as of the

date of this annual report.

Directors and Executive Officers

Age

Position/Title

Eric Ya Shen . . . . . . . . . . . . . . . . . . . . . . . . .

46 Chairman of the Board of Directors, Chief

Arthur  Xiaobo Hong . . . . . . . . . . . . . . . . . . .

45 Vice Chairman of the Board of Directors,

Chief Operating Officer

Executive Officer

Martin Chi Ping Lau . . . . . . . . . . . . . . . . . . .
Jacky Yu Xu . . . . . . . . . . . . . . . . . . . . . . . . .
Chun Liu . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Frank Lin . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Xing Liu . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . . . . . . . . . .
Nanyan Zheng . . . . . . . . . . . . . . . . . . . . . . . .
Donghao Yang . . . . . . . . . . . . . . . . . . . . . . . .
Bill Huang . . . . . . . . . . . . . . . . . . . . . . . . . . .
Yizhi Tang . . . . . . . . . . . . . . . . . . . . . . . . . . .

Independent Director
Independent Director
Independent Director
Independent Director
Independent Director

45 Director
46 Director
50
53
47
48
49
46 Chief Financial Officer
45 Chief Technology Officer
44

Senior Vice President of Logistics

Mr. Eric Ya Shen is our co-founder and has served as the chairman of our board  of directors and
chief executive officer since our inception in August 2010. He  has over 20  years  of  experience  in the
distribution of consumer electronic products in  domestic and overseas  markets.  From  2001 to 2012,
Mr. Shen served as the chairman of the board of directors of Guangzhou  NEM Import and
Export Co., Ltd., a company primarily engaging  in the sales of consumer electronic and
telecommunication products. Mr. Shen  received an EMBA degree from Cheung  Kong Graduate School
of Business in 2010 and an associate degree in telecommunication from Shanghai Railway  College in
1990.

Mr. Arthur Xiaobo Hong is our co-founder and has served as the vice chairman of our board of
directors since January 2011. Mr. Hong  has served  as our chief operating officer since August 2012.
Mr. Hong has over 15 years of experience  in the distribution of  consumer  electronic products  in
overseas markets. From 1998 to 2011, Mr.  Hong  served as  chairman of the board  of directors  of
Soci´et´e Europe Pacifique Distribution, a French company  engaging in the  distribution of consumer
electronic products, since 1998. Mr. Hong graduated from  Cheung Kong Graduate  School of Business
in 2010.

Mr. Martin Chi Ping Lau has served as our director since December 2017. Mr.  Lau is president and

executive director of Tencent Holdings Limited (SEHK: 0700), or Tencent. He joined Tencent in 2005

111

as the chief strategy and investment officer, and was responsible for corporate strategies,  investments,
merger and acquisitions and investor  relations. In 2006,  Mr. Lau was  promoted as  president of Tencent
to manage the day-to-day operation of Tencent. In 2007, he was appointed as  an executive director of
Tencent. Prior to joining Tencent, Mr.  Lau was an executive director at Goldman  Sachs (Asia)  L.L.C.’s
investment banking division and the chief  operating officer of its telecom, media and technology group.
Prior to that, he worked at Mckinsey & Company, Inc.  as a management consultant. Mr. Lau  also
serves as a non-executive director of Kingsoft Corporation  Limited, an internet  based software
developer, distributor and software service provider listed  on Hong Kong Stock  Exchange, a director of
JD.com Inc., the largest retailer of China  listed on the  Nasdaq,  and a director of Leju  Holdings
Limited, an online-to-offline real estate services  provider  in China listed  on the NYSE.  Mr.  Lau
received a bachelor of science degree in electrical  engineering from the University of Michigan,  a
master of science degree in electrical engineering from Stanford University and  an MBA degree from
Kellogg Graduate School of Management, Northwestern University.

Mr. Jacky Yu Xu is an angel investor of our company and has served as  our director since  January

2011. Mr. Xu is the director of several privately held companies in  China. Mr. Xu  graduated from
Cheung Kong Graduate School of Business  in 2009.

Mr. Chun Liu has  served as our director since March 2013. Mr. Chun Liu is  currently the chief
culture officer of Zhong Nan Wen Hua.  Prior  to  joining Zhong Nan Wen  Hua,  he  was  the senior vice
president of iQiyi.com. Prior to joining iQiyi.com, he was  vice president  and managing director  of
Soho.com Inc. and chief operating officer of Sohu Video. Prior  to  joining Sohu, Mr. Liu worked  with
Phoenix TV from 2000 to 2011. His last position at Phoenix TV was the executive director and  the
head of Phoenix TV Beijing Program  Center. Earlier in  his career, Mr. Liu worked in the Youth
Division and News Commentary Department at  CCTV, China’s state television broadcaster. As  the
executive producer of a famous program ‘‘News Investigation,’’ he produced  dozens of award winning
documentaries. Mr. Chun Liu received  an EMBA degree from  Cheung Kong  Graduate School of
Business in China and a master’s degree from the  Communication University of China.

Mr. Frank Lin has  served as our director since January 2011. Mr. Lin  is a general partner of DCM,
a technology venture capital firm. Prior to  joining  DCM in 2006,  Mr. Lin was chief operating officer  of
SINA Corporation (Nasdaq: SINA). He  co-founded SINA’s predecessor, SinaNet, in 1995 and later
guided SINA through its listing on Nasdaq.  Prior to founding SinaNet, Mr. Lin was a consultant at
Ernst & Young Management Consulting  Group.  Mr. Lin had also held various marketing, engineering
and managerial positions at Octel Communication Inc. and NYNEX. Mr. Lin currently serves on  the
board of directors of numerous DCM portfolio companies. Mr. Lin received an  MBA degree from
Stanford University and a bachelor’s  degree in  engineering from Dartmouth College.

Mr. Xing Liu has  served as our director since January 2011.  Mr. Liu  is a partner of  Sequoia  Capital
China. Prior to joining Sequoia Capital China in 2007, Mr.  Liu had over nine  years  of work experience
in investment banking, technology and  product development  and  consulting at Merrill Lynch, Xerox
and GlobalSight, respectively. Mr. Liu currently serves on the board of directors of numerous  Sequoia
Capital China portfolio companies. Mr.  Liu received a master’s degree in  computer engineering from
Syracuse University, an MBA degree  from  The  Wharton School of the University of Pennsylvania and a
bachelor’s degree in management information systems  from Fudan University.

Ms. Kathleen Chien has served as our director since March 2012. Ms.  Chien  is currently the chief

operating officer and acting chief financial officer of 51job,  Inc., a Nasdaq-listed provider of integrated
human resource services in China Ms. Chien joined 51job,  Inc. in 1999  and served  as its chief  financial
officer from 2004 to March 2009. Prior  to  joining  51job, Inc.,  Ms. Chien worked in the financial
services and management consulting industries,  including three  years  with Bain & Company in Hong
Kong and two years with Capital Securities Corp.  in  Taiwan. During her tenure at Bain & Company,
Ms. Chien was a consultant to a number of companies  on strategic  and marketing issues, including

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entry into the Chinese market and achieving cost  and operating efficiencies.  While  at Capital  Securities
Corp.,  Ms. Chien completed a number of equity and equity-linked transactions,  enabling Taiwanese
companies to raise significant capital  from the international capital markets. Ms.  Chien received her
bachelor’s degree in economics from the  Massachusetts Institute of Technology  and an  MBA degree
from the Walter A. Haas School of Business  at University of  California, Berkeley.

Mr. Nanyan Zheng has  served as our director since March 2012.  Mr. Zheng  is currently the

chairman of Plateno Group Ltd. Mr. Zheng founded  Plateno Group Ltd. in 2013,  which wholly  owned
7 Days Groups Holdings Ltd. after its privatization and launched  a series of  new mid-level  and upscale
hotel brands. Mr. Zheng co-founded 7 Days Groups Holdings  Ltd. and has  been serving as  its  chief
executive officer since October 2004. Mr. Zheng  is also a co-founder and partner of Ocean Link
Partners Limited, a fund management company founded in April 2016, and a co-founder and
co-chairman since January 2011 of Reocar Group Limited, one of the  leading  car rental  agencies in
China. In June 2016, Mr. Zheng invested in  OGC  Nice, a French football club. From  2000 to October
2004, Mr. Zheng worked for Ctrip.com International Ltd., a Nasdaq-listed company  and a  leading
travel  service provider in China, and served as vice president  and  general manager of southern China,
and  later as vice president of marketing in charge  of national marketing. During 2001,  Mr.  Zheng also
worked for the computer center of the Economic and Trade  Commission of Guangdong  Province.
Mr. Zheng received a bachelor’s degree from Sun Yat-Sen University in China.

Mr. Donghao Yang has  served as our chief financial officer since August 2011. Mr.  Yang has  held

senior executive and managerial positions  in  various public and private companies, including serving  as
the chief finance officer of Synutra International  Inc. (Nasdaq: SYUT) from  May 2010 to August 2011,
as the chief financial officer of Greater China of Tyson Foods, Inc. (NYSE: TSN)  from March 2007 to
April 2010, as a finance director of Asia Pacific of  Valmont Industries, Inc. (NYSE: VMI)  from
October 2003 to March 2007, and as  a  director of China  Minmetals  Brazil Holding Limited from
January 1999 to April 2001. Mr. Yang received an  MBA  degree from Harvard Business School in 2003
and a bachelor’s degree in international economics from Nankai University in 1993.

Dr. Bill Huang has  served as our chief technology officer  since October  2016. Prior to joining our

company, Bill served as chief technology officer and senior vice  president of Sina Corporation (Nasdaq:
SINA) from April 2015 to September 2016. Before  that, he  was the chief technology officer and senior
vice president of R&D at PPTV from May 2011 to April 2015. From  2003 to 2011, Bill held  various
positions at Microsoft in its headquarters  in Redmond, Washington. Bill received a Master’s degree in
computer science from The University  of  Virginia in January 2001, a PhD in  biochemistry and
molecular biology from The State University of  New York at  Buffalo in August 1999,  and a  Bachelor’s
degree in biology from Wuhan University in  July 1993.

Mr. Yizhi Tang has  served as our senior vice president since November 2012.  Before that, Mr. Tang

served as our vice president from September 2010 to November 2012. Mr.  Tang has over  10 years of
experience in the logistics industry. Prior  to joining us, Mr. Tang served as  an operating director of Best
Logistics Technology Co., Ltd. from 2009 to 2010.  From 2008 to 2009, Mr.  Tang served as the head of
logistics department of Tesco, responsible  for the  logistics  in the northern China area. From  2006 to
2008, Mr. Tang worked as the senior  director  of the logistics department of Dangdang.com. Mr. Tang
received a master’s degree from Sun  Yat-Sen University in 2003 and a  bachelor’s degree from Nanjing
University of Aeronautics and Astronautics in  1997.

Employment Agreements

We  have entered into employment agreements  with  each of our executive officers. Under these

agreements, each of our executive officers  is  employed for a specified time  period. We may terminate
employment for cause, at any time, without  advance notice or remuneration, for certain acts of the
executive officer, such as conviction or  plea of guilty  to  a felony or any crime involving moral turpitude,

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negligent or dishonest acts to our detriment,  or misconduct  or  a failure  to  perform agreed duties. In
such case, the executive officer will not be entitled to receive payment of any severance  benefits or
other amounts by reason of the termination, and the executive  officer’s right to all other benefits will
terminate, except as required by any applicable law. We may also terminate an  executive officer’s
employment without cause upon one-month advance written notice. In such case of  termination by us,
we are required to provide compensation to the executive officer, including severance  pay, as expressly
required by the applicable law of the  jurisdiction where  the executive officer is based. The executive
officer may terminate the employment at  any  time with a one-month advance  written  notice if there  is
any significant change in the executive  officer’s duties  and responsibilities that is inconsistent in any
material and adverse respect with his or  her title and position or a  material  reduction in  the executive
officer’s annual salary before the next annual salary  review, or if  otherwise approved  by  the board  of
directors.

Each  executive officer has agreed to hold, both  during  and after the termination or expiry of his  or

her employment agreement, in strict confidence and not to use, except as required  in the performance
of his  or her duties in connection with the  employment, any of our confidential information  or trade
secrets, any confidential information  or trade  secrets of our clients  or  prospective clients or the
confidential or proprietary information of  any third party received  by us  and for which we have
confidential obligations. The executive  officers have  also agreed to disclose in confidence to us all
inventions, designs and trade secrets which they  conceive,  develop  or reduce to practice and to assign
all right, title and interest in them to  us,  and assist us in  obtaining patents,

In addition, each executive officer has agreed  to  be  bound by non-competition and  non-solicitation

restrictions during the term of his or her  employment  and for  one  year following the  last date of
employment. Specifically, each executive  officer has agreed not to (a) approach our  clients, customers,
contacts or other persons or entities  introduced  to  the executive officer for the purpose  of doing
business with such persons or entities that  will  harm our business relationships  with these persons  or
entities; (b) assume employment with or  provide services to any  of our competitors, or  engage with,
whether as principal, partner, licensor or  otherwise, any of our competitors; or (c) seek directly or
indirectly, to solicit the services of any of our  employees who  is employed by us on or after  the date of
the executive officer’s termination, or  in the year preceding such termination.

B. Compensation

For the fiscal year ended December  31, 2017, we paid an  aggregate  of  RMB11.3 million
(US$1.7 million) in cash to our executive officers, and  we paid an aggregate of RMB3.4  million
(US$0.5 million) in cash to our non-executive directors. We have  not  set aside or  accrued any  amount
to provide pension, retirement or other  similar benefits to  our executive  officers and  directors. Our
PRC subsidiaries and consolidated affiliated entities are required  by PRC law to make contributions
equal to certain percentages of each  employee’s salary for his or  her pension insurance, medical
insurance, unemployment insurance and other statutory benefits and a housing  provident fund.

Stock Incentive Plans

2011 Stock Incentive Plan

In March 2011, we adopted our 2011  Plan,  in order to attract and retain  the best available
personnel, to provide additional incentives  to  employees, directors, officers,  consultants and  other
eligible persons and to promote the success of our business. Under the 2011  Plan,  the maximum
number of shares may be granted is 7,350,000 ordinary shares. As  of  the date of this annual report,
options to acquire 829,527 Class A ordinary shares have been granted and are outstanding under  the
2011 Plan.

The following paragraphs summarize the terms of the  2011 Plan.

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Plan  Administration. The plan administrator is our board or  a committee  designated by our

board.

Awards. We may grant options, restricted shares  and  restricted share units as well as other rights

or benefits, such as share appreciation  rights  and  dividend equivalent rights,  under the 2011 Plan.

Award Agreement and Notice of Stock Option Award. Awards granted under the 2011 Plan are
evidenced by an award agreement and,  in  the case  of stock options, a notice of stock option award that
sets forth the terms, conditions, and limitations for  each grant.

Exercise Price. The exercise price of an award shall be determined by the  administrator in

accordance with the 2011 Plan.

Eligibility. We may grant awards other than incentive stock options to  our employees,  directors

and consultants or those of our related  entities.  Incentive stock options  may be granted only to
employees of our company or a parent or  a subsidiary of our company.

Term of the Awards. The term of each award grant shall be determined by the plan administrator
and  stated in the award agreement, provided that the  term of incentive stock options shall not exceed
10 years from the date of grant. In the event of an incentive stock option granted  to  a grantee who,  at
the time the option is granted, owns  shares representing more than 10% of the  voting power of all
classes of shares of our company or any parent  or  subsidiary of our  company, the term of the incentive
stock option shall  be five years from the date of grant or such shorter term  as may be provided in the
award agreement.

Vesting Schedule. The vesting schedule is determined by the  plan administrator and set forth in
the notice of stock option award and award agreement. Except  as unanimously approved  by  our board,
awards granted under the 2011 Plan shall  be  subject to a  minimum  four-year vesting schedule calling
for vesting no faster than the following:  one-fourth of the total ordinary shares  subject to the awards
shall vest at the first anniversary of the vesting commencement date  and one-forty-eighth of the  total
ordinary shares subject to the awards shall vest  at  the end of each  month thereafter; provided  that  the
awards shall not be exercised or released until the  earlier of consumption of a  qualified initial public
offering or immediately prior to a change in  control. Our initial public offering in March 2012 is a
qualified initial public offering under the 2011 Plan.

Transfer Restrictions.

Incentive stock options may not be transferred in any manner  other than by
will or by the laws of descent or distribution  and  may  be  exercised, during the  lifetime of the  grantee,
only by the grantee. Other awards are transferable by will and by the laws of  descent and distribution,
and  during the lifetime of the grantee, may  be  transferred to  the  extent and  in the manner authorized
by the plan administrator.

Termination of Employment or Service.

In the event that an award recipient ceases employment

with us or ceases to provide services  to us,  an award may be exercised following the termination of
employment or service to the extent provided in the award agreement.

Termination and Amendment of the Plan. Unless terminated earlier, the 2011 Plan  will terminate
automatically in 2021. Our board has  the authority to amend, suspend or terminate the plan subject to
shareholder approval with respect to  certain  amendments. However, no suspension or termination shall
adversely affect any rights under awards  previously  granted.

2012 Share Incentive Plan

In March 2012, we adopted our 2012  Plan, which permits  the grant of  options to purchase our
ordinary shares, restricted shares and restricted share units as deemed appropriate by the administrator.

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The maximum aggregate number of shares that may be issued  pursuant  to  our 2012 Plan  is 9,000,000,
and the maximum aggregate number  of  shares that may be issued per calendar year is  1,500,000 from
2012 until the termination of this plan. As of the date of this annual report, options to acquire 380,481
Class A ordinary shares and 20,617 restricted shares  have been granted and  are outstanding under the
2012 Plan.

The following paragraphs describe the  principal  terms of our 2012 Plan:

Plan  Administration. The plan will be administered by a committee of one or more  directors to
whom the board shall delegate the authority to grant or amend  awards to participants other than any
of the committee members. The committee will determine the provisions and terms and  conditions of
each award grant.

Awards and Award Agreement. We may grant options, restricted shares  or restricted share units to

our  directors, employees or consultants  under the plan. Awards granted  under the plan will  be
evidenced by award agreements that set forth the  terms, conditions  and limitations for  each award.
These may include the term of an award,  the provisions applicable in the  event the participant’s
employment or service terminates, and our  authority to unilaterally or bilaterally amend, modify,
suspend, cancel or rescind an award.

Option Exercise Price. The exercise price of an option shall be determined by the plan

administrator and set forth in the award  agreement. It may be a  fixed  price or a variable price  related
to the fair market value of our ordinary shares, to the extent  not  prohibited by applicable  laws.  Subject
to certain limits set forth in the plan,  the exercise price may be amended  or adjusted  in the absolute
discretion of the plan administrator,  whose  determination shall be final,  binding and conclusive. To the
extent not prohibited by applicable laws or any exchange rule, a downward adjustment of the  exercise
prices of options shall be effective without the  approval of  the  shareholders or the  approval of the
affected participants.

Eligibility. We may grant awards to our employees, directors and consultants or those of any of

our  related entities, which include our  subsidiaries or any entities in which  we hold a substantial
ownership or control interest, as determined by our plan  administrator. Awards other  than incentive
share options may be granted to our  employees, directors  and consultants. Incentive share  options may
be granted only to employees of our  company or a  parent or a subsidiary of our company.

Term of the Awards. The term of each award grant shall be determined by our  plan administrator,

provided that the term shall not exceed 10 years from the date  of  the grant.

Vesting Schedule.

In general, the plan administrator determines,  or the award agreement specifies,
the vesting schedule. Restricted shares granted under the  plan will have  either a three-year, a two-year
or a one-year vesting schedule. We have the right to repurchase the restricted shares  until they  have
vested.

Transfer Restrictions. Except as otherwise provided by the plan administrator,  an award may not
be transferred or otherwise disposed of by a participant other than by will or the  laws  of descent  and
distribution. The plan administrator may permit an award other than an incentive share  option to be
transferred to or exercised by certain persons  related  to  the participant by express provision in the
award or by an amendment to the award.

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Corporate Transactions. Except as otherwise provided in an individual award agreement or any
other written agreement entered into  between a participant and us, our plan  administrator may provide
for one or more of the following in the  event of a change of control or other  similar corporate
transaction: (i) the termination of each award outstanding under the  plan at a specific time  in the
future, with each participant having the  right to exercise the vested portion of the awards during a
period of time as determined by the  plan administrator;  (ii) the termination of any award in exchange
for an amount of cash equal to the amount that could have been obtained upon the exercise  of the
award; (iii) the replacement of an award with other rights or property selected by the plan
administrator; (iv) the assumption of the award by  our successor, parent or subsidiary, or  the
substitution of an award granted by our  successor, parent or subsidiary, with appropriate adjustments;
or (v) payment of an award in cash based on the value of our ordinary shares on the date of the
corporate transaction plus reasonable interest on the  award.

Amendment and Termination of the Plan. With the approval of our board, the  plan administrator

may amend, modify or terminate the  plan  at any time and from time to time. However, no amendment
may be made without the approval of  our  shareholders to the extent that approval is required by
applicable laws. The approval of our shareholders would also  be  required in  the event that the
amendment increased the number of shares available under our plan, permitted the plan administrator
to extend the term of our plan or the  exercise period  for an option beyond ten years from the date  of
grant, or resulted in a material increase  in benefits or a  change in eligibility requirements,  unless we
decided to follow home country practice.

2014 Share Incentive Plan

In July 2014, we adopted our 2014 Plan, which permits the grant of options to purchase our
ordinary shares, restricted shares, share  appreciation rights, and  other types of awards as  deemed
appropriate by the administrator. The  maximum aggregate  number of  shares that may be issued
pursuant to our 2014 Plan is (i) 5,366,998  Class A  ordinary shares, and (ii) an automatic increase on
January 1 of each year after the effective  date of the 2014 Plan by that number of shares representing
1.5% of our then total issued and outstanding share capital as  of  December 31 of the preceding year,
or such less number as determined by  the  board of directors. In December 2017, we registered
additional securities consisting of 5,237,297 Class A ordinary shares that were automatically  added to
our  2014 Plan, effective January 1, 2015,  January 1,  2016 and January 1, 2017, pursuant to the
evergreen provisions. As of the date of  this annual report, options to acquire 1,320,000 Class A
ordinary shares and 3,428,902 restricted  shares have been  granted and are outstanding under the 2014
Plan.

The following paragraphs describe the  principal terms of our 2014 Plan:

Plan  Administration. The plan will be administered by the Compensation Committee, or a

committee of two or more directors to whom the Compensation Committee shall delegate  the authority
to grant or amend awards to participants other  than independent directors  and executive officers.  The
committee will determine the provisions and  terms and conditions of  each award grant.

Awards and Award Agreement. We may grant options, restricted shares,  share appreciation rights,

or other  types of awards to our directors, employees or consultants under the  plan. Awards granted
under the plan will be evidenced by award agreements that  set  forth the terms,  conditions and
limitations for each award. These may  include  the term of an award, the provisions applicable in the
event the participant’s employment or service terminates,  and our authority  to  unilaterally or bilaterally
amend, modify, suspend, cancel or rescind an award.

Option Exercise Price. The exercise price of an option shall be determined by the plan

administrator and set forth in the award  agreement. It may be a  fixed  price or a variable price  related

117

to the fair market value of our Class  A  ordinary shares, to the  extent not prohibited by applicable laws.
Subject to certain limits set forth in the  plan, the exercise price  may be amended  or adjusted  in the
absolute discretion of the plan administrator,  whose determination  shall be  final, binding and
conclusive. To the extent not prohibited  by applicable laws  or  any exchange rule, a  downward
adjustment of the exercise prices of options shall be effective without the approval of the shareholders
or the approval of the affected participants.

Eligibility. We may grant awards to our employees, directors and consultants or those of any of

our  related entities, which include our  subsidiaries or any entities in which  we hold a substantial
ownership or control interest, as determined by our plan  administrator. Awards other  than incentive
share options may be granted to our  employees, directors  and consultants. Incentive share  options may
be granted only to employees of our  company or a  parent or a subsidiary of our company.

Term of the Awards. The term of each award grant shall be determined by our  plan administrator,

provided that the term for an option shall not exceed 10  years from the date  of the grant.

Vesting Schedule.

In general, the plan administrator determines,  or the award agreement specifies,

the vesting schedule. We have the right to repurchase  the restricted shares  until they  have vested.

Transfer Restrictions. Except as otherwise provided by the plan administrator,  an award may not
be transferred or otherwise disposed of by a participant other than by will or the  laws  of descent  and
distribution. The plan administrator may permit an award other than an incentive share  option to be
transferred to or exercised by certain persons  related  to  the participant by express provision in the
award or by an amendment to the award. A participant must give us  prompt notice  of any  disposition
of shares acquired by exercise of an incentive share  option within  (i) two  years from the  date of grant
of such  incentive share option or (ii)  one  year after the transfer of  such shares to the participant.

Corporate Transactions. Except as otherwise provided in an individual award agreement or any
other written agreement entered into  between a participant and us, our plan  administrator may provide
for one or more of the following in the  event of a change of control or other  similar corporate
transaction: (i) the termination of each award outstanding under the  plan at a specific time  in the
future, with each participant having the  right to exercise such awards  during a period of time  as
determined by the plan administrator; (ii)  either  the purchase of any award for an amount of  cash
equal to the amount that could have  been attained  upon the exercise of such award or realization of
the participant’s rights had such award been currently exercisable or payable or  fully vested;  (iii) the
replacement of an award with other  rights  or property  selected by the plan administrator in its  sole
discretion the assumption of or substitution of such award by the successor or surviving corporation,  or
a parent or subsidiary thereof, with appropriate adjustments as to the number and kind of shares and
prices, or (iv) provide for payment of awards in cash based on the value of shares on the date  of the
change of control plus reasonable interest on the award through the  date such award would otherwise
be vested or have been paid in accordance  with  its  original terms,  if necessary  to  comply with the Code.

Amendment and Termination of the Plan. With the approval of our board of directors,  at any time

and from time to time, the plan administrator may  terminate, amend or modify the 2014  Plan;
provided, however, that to the extent  necessary and desirable to comply with  any applicable law,
regulation, or stock exchange  rule, unless  we decide to follow home country practice, shareholder
approval is required for any plan amendment,  including any amendment to the plan that (i) increases
the number of shares available under the 2014 Plan, (ii)  permits the plan administrator to extend the
exercise period for an option beyond  ten years from the  date of  grant, or (iii) results in a change in
eligibility requirements.

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Share Incentive Grants

The following table summarizes, for  the year  ended December  31, 2017, the outstanding options
we granted to our directors and executive officers  under the 2011 Plan, the 2012 Plan, and the 2014
Plan.

Name

Eric Ya Shen . . . . . . . . . . . . . . . .
Donghao Yang . . . . . . . . . . . . . . .

Yizhi Tang . . . . . . . . . . . . . . . . . .

Nanyan Zheng . . . . . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . .
Chun Liu . . . . . . . . . . . . . . . . . . .

Number of
Ordinary
Shares
Underlying
Options

660,000
*
*
*
*
*
*
*
*

Exercise
Price
(US$/Share)

68.35
0.50
0.50
68.35
0.50
2.52
2.50
2.50
2.50

Date of Grant

Date of Expiration

January 1, 2022
January 1, 2017
August 30, 2011
August 29,  2021
January 1, 2013 December 31, 2022
January 1,  2022
January 1, 2017
March  17, 2021
March 18, 2011
November 30, 2011 November 29, 2021
April 15, 2022
April 15, 2022
March 22,  2023

April 16, 2012
April 16, 2012
March 22, 2013

* Aggregate number of shares beneficially owned by  the person account  for less than 1% of our

total outstanding ordinary shares.

The following table summarizes, for  the year  ended December  31, 2017, the outstanding restricted

shares we granted to our directors and executive  officers under the 2012 Plan and the 2014  Plan.

Name

Arthur Xiaobo Hong . . . . . . . . . . . . . . . . . . . . .
Donghao Yang . . . . . . . . . . . . . . . . . . . . . . . . . .
Bill Yanlin Huang . . . . . . . . . . . . . . . . . . . . . . .
Yizhi Tang . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Frank Lin . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Xing Liu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nanyan Zheng . . . . . . . . . . . . . . . . . . . . . . . . . .

Kathleen Chien . . . . . . . . . . . . . . . . . . . . . . . . .

Chun Liu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of
Restricted Shares

Date of Grant

January 1, 2017
300,000
*
January 1, 2017
* October 1, 2016
January 1, 2013
*
January 1, 2017
*
January 1, 2013
*
April 1, 2016
*
January 1, 2013
*
April 1, 2016
*
January 1, 2013
*
April 1, 2016
*
January 1, 2013
*
*
April 1, 2016
* March 22, 2013
April 1, 2016
*

* Aggregate number of shares beneficially owned by  the person account  for less than 1% of

our total outstanding ordinary shares.

C. Board Practices

Board of Directors

Our board of directors consists of nine directors. A director is not required to hold any shares  in

our  company by way of qualification. A director may vote with respect to any contract  or transaction in

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which  he or she is materially interested  provided the nature  of  the interest is  disclosed prior  to  its
consideration. Subject to our amended and restated memorandum  and  articles  of  association, the
directors may exercise all the powers of our company  to  borrow  money, mortgage their undertaking,
property and uncalled capital and issue  debentures or  other securities  whether outright or  as security
for any debt, liability or obligation of our  company or of  any third party. None  of our  directors has a
service contract with us that provides  for benefits upon  termination  of  service.

Committees of the Board of Directors

We  have three committees under the  board of  directors, namely  the audit committee,  the

compensation committee and the nominating and corporate governance committee. We have adopted a
charter for each of the three committees. Each committee’s members  and  functions are  described
below.

Audit Committee. Our audit committee consists of Ms. Kathleen  Chien, Mr. Nanyan Zheng and

Mr. Chun Liu. Ms. Kathleen Chien, Mr. Nanyan Zheng  and  Mr. Chun Liu satisfy the ‘‘independence’’
requirements under Section 303A of  the Corporate Governance  Rules of NYSE and Rule  10A-3 under
the Exchange Act. Ms. Kathleen Chien  is  the chair of our audit committee.  We have determined  that
Ms. Kathleen Chien qualifies as an ‘‘audit  committee financial  expert.’’  The  purpose of the audit
committee is to assist our board of directors  with its oversight responsibilities regarding: (a)  the
integrity of our financial statements, (b)  our compliance with  legal and regulatory  requirements, (c) the
independent auditor’s qualifications and independence and (d) the  performance of our internal audit
function and independent auditor. The  audit committee will  be  responsible  for, among other  things:

(cid:127) appointing the independent auditors and pre-approving all auditing and non-auditing  services

permitted to be performed by the independent  auditors;

(cid:127) reviewing with the independent auditors any audit  problems or difficulties  and management’s

response;

(cid:127) discussing the annual audited financial  statements  with management  and the  independent

auditors;

(cid:127) reviewing the adequacy and effectiveness  of  our  accounting and  internal  control policies and

procedures and any steps taken to monitor and control major financial risk exposures;

(cid:127) reviewing and approving all proposed related  party transactions;

(cid:127) meeting separately and periodically with management and the independent  auditors; and

(cid:127) monitoring compliance with our code of business conduct and ethics, including reviewing  the

adequacy and effectiveness of our procedures to ensure proper compliance.

Compensation Committee. Our compensation committee consists of Mr. Nanyan Zheng,

Ms. Kathleen Chien and Mr. Frank Lin. Mr. Nanyan Zheng,  Mr.  Frank Lin and  Ms. Kathleen Chien
satisfy the ‘‘independence’’ requirements under Section  303A of  the  Corporate  Governance  Rules of
NYSE. Mr. Nanyan Zheng is the chair  of our compensation committee.  The  compensation committee
assists the board in reviewing and approving compensation structure, including  all  forms of
compensation, relating to our directors  and executive officers. Our chief  executive  officer may not be
present  at any committee meeting during  which his compensation is deliberated. The  compensation
committee is responsible for, among  other things:

(cid:127) reviewing and approving, or recommending to the board for  its  approval, the compensation  for

our  chief executive officer and other  executive officers;

(cid:127) reviewing and recommending to the board for determination with respect  to  the compensation

of our directors; and

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(cid:127) reviewing periodically and approving  any  incentive compensation or equity plans,  programs  or

similar arrangements.

Nominating and Corporate Governance  Committee. Our nominating and corporate governance
committee consists of Mr. Nanyan Zheng, Ms. Kathleen Chien  and  Mr. Xing Liu. Mr. Nanyan  Zheng,
Ms. Kathleen Chien and Mr. Xing Liu  satisfy the  ‘‘independence’’ requirements  under Section  303A of
the Corporate Governance Rules of NYSE. Mr. Nanyan Zheng  is the chair  of  our  nominating and
corporate governance committee. The  nominating and corporate governance committee assists the
board of directors in selecting individuals qualified  to  become our directors and  in determining the
composition of the board and its committees. The nominating and corporate  governance  committee is
responsible for, among other things:

(cid:127) selecting and recommending to the board  nominees for  election by the shareholders  or

appointment by the board;

(cid:127) reviewing annually with the board the current  composition of the board with regard to

characteristics such as independence,  knowledge, skills, experience and diversity;

(cid:127) making recommendations on the frequency  and  structure of  board meetings and monitoring  the

functioning of the committees of the board; and

(cid:127) advising the board periodically with regard to significant developments in the law and practice of

corporate governance as well as our  compliance with applicable laws  and  regulations, and
making recommendations to the board on  all matters of  corporate governance  and on any
remedial action to be taken.

Duties of Directors

Under Cayman Islands law, our directors have a  duty of loyalty to act honestly in good  faith  with a

view to our best interests. Our directors also have  a duty to exercise  the  skill  they actually possess and
such care and diligence that a reasonably prudent person would  exercise  in comparable circumstances.
In fulfilling their duty of care to us, our  directors must ensure compliance  with our memorandum and
articles of association. Our company  has  the right to seek damages if  a duty owed  by  our  directors to
us is breached.

Terms of Directors and Officers

Our officers are elected by and serve  at the discretion  of  the board  of directors and  the

shareholders. Our directors are not subject to a  term of office and hold office until  such time as they
are removed from  office by ordinary  resolution  of  the shareholders in a general meeting or by the
unanimous written resolution of all shareholders. A director will be removed from office  automatically
if, among other things, the director (a) becomes bankrupt  or  makes  any arrangement or composition
with his creditors; or (b) dies or is found  by  our company to  be  or becomes of unsound  mind.

D. Employees

As of December 31, 2017, we had 58,702  full time  employees, compared with 29,720 and 45,302
employees as of December 31, 2015 and 2016, respectively. We also  employ independent contractors

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and part-time personnel from time to time. The following table sets forth the number of our full time
employees categorized by areas of operations as of December 31,  2017:

Operations

Merchandising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Products and technology support
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Business development, sales and marketing . . . . . . . . . . . . . . . . . . . . . . .
Internet finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Logistics and delivery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administration and management

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of
Employees

1,947
2,307
195
844
1,896
50,908
605

58,702

Our success depends on our ability to attract, retain and motivate qualified  personnel. We have

developed a corporate culture that encourages teamwork, effectiveness, self-development and
commitment to providing our customers with  superior services. We regularly provide our employees
with training tailored to each job function  to  enhance performance and  service quality.

As required by regulations in China,  we participate in various employee social security plans that
are organized by municipal and provincial  governments, including pension,  unemployment insurance,
childbirth insurance, work-related injury  insurance, medical  insurance  and housing insurance. We  are
required under PRC law to make contributions to employee  benefit plans at  specified percentages  of
the salaries, bonuses and certain allowances of  our  employees,  up to a maximum amount specified by
the local government from time to time. In addition, we also provide  our employees fringe benefits
such as free lunches and periodic appreciation payments to employees’ family  members. For  the year
ended December 31, 2017, we have not  experienced any  significant labor  disputes.

E. Share Ownership

The following table sets forth information  with respect  to  the beneficial ownership of our ordinary

shares as of March 31, 2018 by:

(cid:127) each of our directors and executive officers; and

(cid:127) each person known to us to own beneficially more than  5% of our ordinary shares.

The calculations in the shareholder table below are  based on  131,803,703 ordinary  shares issued
and outstanding as of March 31, 2018,  comprising of  (i) 115,293,345 Class A ordinary  shares, excluding
the 45,396 Class A ordinary shares issued to Deutsche Bank Trust Company Americas, the  depositary

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of our ADS program, for bulk issuance of  ADSs reserved for future issuances upon  the exercise or
vesting of awards granted under our stock incentive plans,  and (ii)  16,510,358 Class B ordinary shares.

Directors and Executive Officers**:
Eric Ya Shen(3)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Arthur Xiaobo Hong(4) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Martin Chi Ping Lau(5) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jacky Xu(6)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chun Liu(7)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Frank Lin(8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Xing Liu(9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kathleen Chien(10)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nanyan Zheng(11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Donghao Yang(12) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bill Huang(12) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Yizhi Tang(12) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All directors and executive officers as a group . . . . . . . . . .
Principal Shareholders:
Elegant Motion Holdings Limited(13) . . . . . . . . . . . . . . . . .
Tencent Mobility Limited(14)
. . . . . . . . . . . . . . . . . . . . . . .
High Vivacity Holdings Limited(15)
. . . . . . . . . . . . . . . . . .
Windcreek Limited.(16)
. . . . . . . . . . . . . . . . . . . . . . . . . . .

*

Less than 1% of our total outstanding ordinary shares.

Number of Ordinary
Shares
Beneficially
Owned(1)

16,730,358
9,009,891
*
3,378,937
*
*
*
*
*
*
*
*
30,926,773

16,510,358
9.229.437
8,952,810
7,201,498

%(2)

12.7
6.8
*
2.6
*
*
*
*
*
*
*
*
23.5

12.5
7.0
6.8
5.5

** Except for Mr. Frank Lin, Mr. Xing  Liu,  Mr. Nanyan Zheng, Ms.  Kathleen Chien,

Mr. Chun Liu, and Mr. Martin Chi Ping Lau, the  business  address of our directors and
executive officers is c/o No. 20 Huahai Street, Liwan District, Guangzhou 510370,
People’s Republic of China.

(1) Beneficial ownership is determined in  accordance with the  SEC rules and includes voting

or investment power with respect to the  securities.

(2) For each person and group included  in this  column,  percentage  ownership  is calculated  by

dividing the number of shares beneficially owned by such person or group by the sum of
the number of shares outstanding and the number of shares such person or  group has the
right to acquire upon exercise of the stock options or vesting of restricted  shares within
60 days after March 31, 2018.

(3) Beneficially owned through Elegant Motion  Holdings Limited, a British  Virgin Islands
company, and options of Mr. Eric Ya  Shen granted under our share incentive plans  to
acquire  Class A ordinary shares. Elegant Motion Holdings Limited  is ultimately wholly
owned by the SYZXC Trust. Under the terms  of the SYZXC Trust, Mr.  Eric Ya Shen
and his wife Ms. Xiaochun Zhang have the power to jointly direct the  trustee with  respect
to the retention or disposal of, and the exercise of  any voting and other  rights attached to
these shares. As of March 31, 2018, Mr. Eric  Ya Shen beneficially owned (i) 220,000
Class A ordinary shares issuable to Mr. Eric  Ya  Shen upon the exercise of options within
60 days after March 31, 2018 , and (ii)  16,510,358 Class B ordinary shares  held by Elegant
Motion Holdings Limited, representing  58.9% of the aggregate voting power of our
company.

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(4) Beneficially owned through High Vivacity Holdings  Limited, a British  Virgin Islands
company, which is ultimately wholly owned by the Nasa  Stand Trust, and options  of
Mr. Hong granted under our share incentive plans  to  acquire Class A ordinary shares.
Under the terms of the Nasa Stand Trust,  Mr. Hong has the power to direct the trustee
with respect to the retention or disposal of, and the exercise of any voting and  other
rights attached to these shares. As of March 31,  2018, Mr. Hong beneficially owned
(i) 57,081 restricted shares that can be  acquired by Mr.  Arthur  Xiaobo Hong within
60 days after March 31, 2018; and (ii)  8,952,810 Class A ordinary shares  held by High
Vivacity Holdings Limited.

(5) The business address of Mr. Martin  Chi Ping Lau is 39/F, Tencent  Building, Kejizhongyi
Avenue,  Hi-Tech  Park,  Nanshan  District,  Shenzhen  518057,  People’s  Republic  of  China.

(6) Beneficially owned through Advanced Sea International  Limited, a British Virgin Islands

company wholly owned by Mr. Xu.

(7) The business address of Mr. Liu is  Level 11,  Sohu.com Internet Plaza, No. 1 Unit

Zhongguancun East Road, Haidian District, Beijing 100084,  People’s Republic of China.

(8) The business address of Mr. Lin is 2420 Sand  Hill Road,  Suite 200,  Menlo  Park, CA

94025, U.S.A.

(9) Mr. Liu is a partner of Sequoia Entities. The business address  of Mr. Liu  is Suite  2215,

Two Pacific Place, 88 Queensway, Hong Kong.

(10) The business address of Ms. Chien is Building  3, No.  1387 Zhang Dong Road,  Shanghai

201203, People’s Republic of China.

(11) The business address of Mr. Zheng is 10F, 705 Guangzhou  Da Dao Nan  Road,

Guangzhou, Guangdong, 510290, People’s Republic of China.

(12) Certain of our directors and executive officers  have been granted options  pursuant  to  our
stock incentive plans. See ‘‘Item 6.B.  Directors, Senior  Management  and Employees—
Compensation of Directors and Executive Officers—Stock Incentive Plans.’’

(13) Elegant Motion Holdings Limited, or Elegant  Motion, is  a  British Virgin Islands

company. Elegant Motion is ultimately  wholly owned  by  the SYZXC Trust. Under the
terms of the SYZXC Trust, Mr. Eric Ya Shen  and  his wife Ms. Xiaochun Zhang have  the
power  to jointly direct the trustee with respect  to  the retention or disposal  of, and  the
exercise of any voting and other rights attached to these shares, as reported by Elegant
Motion, Eric Ya Shen and Xiaochun  Zhang on the  Schedule  13G/A filed with  the SEC
on February 13, 2018. The registered address of Elegant Motion Holdings  Limited  is
Palm Grove House, P.O. Box 438, Road  Town, Tortola, British Virgin Islands.

(14) Tencent Mobility Limited is a company  limited  by  shares  incorporated in Hong Kong.

Tencent Mobility Limited is wholly owned  by  Tencent Holdings  Limited, a  public  company
listed on Hong Kong Stock Exchange, as reported by Tencent  Holdings Limited on the
Schedule 13D filed with the SEC on January  8, 2018. The principal  office address of
Tencent Mobility Limited is 29/F., Three Pacific  Place, No. 1 Queen’s Road East,
Wanchai, Hong Kong.

(15) High Vivacity Holdings Limited, or High Vivacity,  is a British  Virgin Islands company,

which is ultimately wholly owned by the  Nasa Stand  Trust. Under the terms  of  the Nasa
Stand Trust, Mr. Hong has the power to direct the trustee  with respect to  the retention or
disposal of, and the exercise of any voting and other rights attached to these shares,  as
reported by High Vivacity and Arthur Xiaobo  Hong on the Schedule 13G/A filed  with the

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SEC on February 13, 2018. The registered address of  High Vivacity Holdings Limited is
Palm Grove House, P.O. Box 438, Road  Town, Tortola, British Virgin Islands.

(16) Windcreek Limited is a company incorporated in  the British Virgin Islands. Windcreek
Limtied is ultimately wholly owned by JD.com, Inc., a public company whose ADS are
traded on the Nasdaq Global Select Market,  as reported by JD.com, Inc. on the
Schedule 13D filed with the SEC on January  8, 2018. The registered  address of
Windcreek Limited is P.O. Box 957, Offshore  Incorporations Centre, Road  Town, Tortola,
British Virgin Islands.

To our knowledge and based on our review  of  our  register of shareholders  as of March 31,  2018,

91,332,833 Class A ordinary shares were held of record by one holder  that  resides in  the United  States,
Deutsche Bank Trust Company Americas,  the depositary of our ADS program. The number of
beneficial owners of our ADSs in the  United States is  likely to be much larger than the number of
record holders of our Class A ordinary shares in  the United  States. For  the  different  voting rights  of
our  Class A ordinary shareholders and Class B ordinary  shareholders, please refer to ‘‘Item 4.A.
Information on the Company—History and Development  of the Company—Our Company.’’ We  are
not aware of any arrangement that may,  at a  subsequent date, result in a  change  of control of our
company.

For the options granted to our directors, officers and employees, please refer to ‘‘Item  6.B.
Directors, Senior Management and Employees—Compensation of  Directors and Executive Officers.’’

ITEM 7. MAJOR SHAREHOLDERS AND  RELATED PARTY TRANSACTIONS

A. Major Shareholders

Please refer to ‘‘Item 6.E. Directors,  Senior Management  and  Employees—Share Ownership.’’

B. Related Party Transactions

Contractual Arrangements

Our wholly-owned subsidiary, Vipshop China,  has entered  into  a  series of contractual arrangements

with our consolidated affiliated entity,  Vipshop Information, and its shareholders, which enable  us to
exercise effective control over Vipshop  Information,  receive substantially all of the  economic benefits  of
Vipshop Information through service  fees  in  consideration for  the technical  and consulting services
provided by Vipshop China, and have  an exclusive option  to  purchase,  or designate one or  more
person(s) to purchase, all of the equity  interests in  Vipshop Information to the  extent permitted under
PRC laws, regulations and legal procedures. For  a description  of these contractual  arrangements, see
‘‘Item 4.C. Information on the Company—Organizational Structure—Contractual Arrangements with
Vipshop Information.’’

Transactions with Our Directors and Shareholders

In December 2017, a Tencent subsidiary and JD.com entered  into  strategic cooperation  framework

agreement and business cooperation framework agreement with us, respectively. Under  these
agreements, Tencent granted us an entry  on the  interface of Weixin Wallet, and JD.com granted us
entries on the main page of JD.com’s mobile application, and the main page of JD.com’s  Weixin
Discovery shopping entry, to utilize the  traffic from such  platforms.

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Other than transactions with Tencent  and JD.com, we purchased products and  goods from
companies controlled by our director  and  ordinary shareholder,  in the amount of RMB183.8 million
(US$28.2 million) for the year ended December  31, 2017. As of December 31, 2017,  the amounts due
to companies controlled by our director  and  ordinary shareholders were RMB50.2 million
(US$7.7 million), which was unsecured  and interest free. We also  provided logistic  service  to  companies
controlled or significantly influenced by  our directors and  ordinary shareholders in the  amount  of
RMB1.8 million (US$0.3 million) for the year ended December 31,  2017. As of  December 31,  2017, the
amounts due from companies controlled  or significantly influenced by our directors and  ordinary
shareholders were RMB10.2 million  (US$1.6 million), which  were unsecured  and interest free.

Transactions with Other Related Parties

We  purchased products and goods from  companies significantly influenced  by  us  in the amount of

RMB29.6 million (US$4.5 million), and  engaged one of our  affiliate  to  provide advertising service in
the amount of RMB1.0 million (US$0.2  million), for the year  ended  December 31, 2017. As of
December 31, 2017, the amount due to our companies  significantly influenced by us and our
shareholders were RMB14.8 million  (US$2.3 million), which  were unsecured  and interest free.

Employment Agreements

See ‘‘Item 6.A. Directors, Senior Management and Employees—Directors and Senior

Management—Employment Agreements.’’

Share Options

See ‘‘Item 6.B. Directors, Senior Management and  Employees—Compensation of  Directors and

Executive Officers—Stock Incentive Plans.’’

C.

Interests of Experts and Counsel

Not applicable.

ITEM 8. FINANCIAL INFORMATION

A. Consolidated Statements and Other Financial  Information

We have appended consolidated financial statements filed  as part of this annual report.

Legal Proceedings

From time to time, we have become and may in the future  become a  party to various legal  or
administrative proceedings arising in  the ordinary course of  our business, including actions  with respect
to intellectual property infringement, violation  of  third-party license or other rights, breach of contract,
labor and employment claims. We are currently not a party to, and we are  not  aware  of any  threat  of,
any legal or administrative proceedings that,  in the opinion of our management, are likely  to  have a
material and adverse effect on our business, financial condition  or  results of  operations and cash flows.

Litigation

We and certain of our officers and directors were  named  as defendants  in two  putative  securities
class actions filed in the U.S. District Court  for the Southern District  of  New York: Heller v. Vipshop
Holdings Limited et al., Civil Action No. 1:15-cv-03870-LTS (S.D.N.Y.) (filed  on May 19, 2015) and
Schwartz v. Vipshop Holdings Limited et  al., Civil Action No. 1:15-cv-05097-LTS (S.D.N.Y.) (filed  on
June 30, 2015). The complaints in both putative class actions allege that  certain  of  our  financial
statements and other public disclosures contained misstatements or omissions  and assert claims  under

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the U.S.  securities laws. On September  15, 2015, the court  consolidated  the two  actions, and appointed
a lead plaintiff and approved the lead plaintiff’s selection  of lead  counsel for  the consolidated action.
On November 24, 2015, the lead plaintiff filed  a Notice of Voluntary Dismissal Without Prejudice
which  was entered by the court, voluntarily  dismissing, without prejudice, all claims in the  consolidated
action.

Dividend Policy

We  have not paid in the past and do not have any present  plan to pay  any cash dividends on  our

ordinary shares in  the foreseeable future. We currently intend to retain most,  if  not  all,  of  our  available
funds  and any future earnings to operate  and  expand our business.

Our board of directors has discretion as to whether to distribute dividends, subject to applicable
laws. Even if  our board of directors decides  to  declare dividends, their form, frequency and amount will
depend  upon our future operations and  earnings, capital requirements and surplus, general  financial
condition, contractual and statutory restrictions and  other factors that the board of directors  may deem
relevant.

Holders of our ADSs will be entitled to receive dividends, if any,  subject to the  terms of the
deposit agreement, to the same extent as the holders of our  ordinary shares. Cash dividends will  be
paid to the depositary of our ADSs in  U.S. dollars, which will  distribute them  to  the holders of ADSs
according to the terms of the deposit agreement. Other distributions, if  any, will be paid  by  the
depositary to the holders of ADSs in  any  means it deems legal, fair and  practical.

We  are a holding company incorporated  in the Cayman Islands. We principally rely on dividends

from our subsidiaries in China and Hong Kong  for  our  cash needs. To  pay  dividends  to  us,  our
subsidiaries in China and Hong Kong need to comply with the applicable regulations.  See  ‘‘Item 3.D.
Key Information—Risk Factors—Risks Relating to Doing Business  in China—We principally rely on
dividends and other distributions on  equity paid by Vipshop  China in  China to fund our cash and
financing requirements, and any limitation on the  ability of Vipshop  China to make payments to us
could materially and adversely affect our ability  to  conduct our  business.’’

B. Significant Changes

Except as disclosed elsewhere in this annual report, we have not experienced  any significant
changes since the date of our audited  consolidated financial statements included in this annual report.

ITEM 9. THE OFFER AND LISTING

A. Offer and Listing Details

Our ADSs, each representing 0.2 Class  A  ordinary share, have been listed on NYSE since

March 23, 2012. Our ADSs trade under the symbol ‘‘VIPS.’’

The following table provides the high  and low trading  prices on NYSE  for the  periods  indicated
below, and all prices have been retrospectively  adjusted  to  reflect the current ADS  to  ordinary share

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ratio of five ADSs to one Class A ordinary share  effective on  November 3,  2014 for all periods
presented.

Trading Price Per ADS

High (US$)

Low (US$)

Monthly High and Low

April  2018  (through  April  18,  2018) . . . . . . . . . . . . . . . . . .
March 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
November 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Quarterly High and Low

First Quarter 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Annual High and Low

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17.43
18.99
19.14
17.75
12.11
14.36

19.14
12.60
12.50
15.49
14.50
16.24
17.41
15.03
15.34

15.49
17.41
30.72
24.80
9.12

15.57
15.93
14.30
11.73
10.84
10.61

11.73
7.79
8.72
10.50
10.50
10.61
10.97
10.21
10.37

7.79
10.21
12.02
8.02
1.57

B. Plan  of Distribution

Not applicable.

C. Markets

Our ADSs, each representing 0.2 Class  A  ordinary shares, have been listed  on NYSE  since

March 23, 2012. Our ADSs trade under the symbol ‘‘VIPS.’’

D. Selling Shareholders

Not applicable.

E. Dilution

Not applicable.

F. Expenses of the Issue

Not applicable.

ITEM 10. ADDITIONAL INFORMATION

A. Share Capital

Not applicable.

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B. Memorandum and Articles of Association

Our second amended and restated memorandum and articles of  association became effective on
September 15, 2014. The following are summaries  of  material  provisions of our  second amended  and
restated memorandum and articles of association and the Companies Law  insofar as they  relate  to  the
material terms of our ordinary shares.

Registered Office and Objects

Pursuant to Article 2 of our second amended and restated  memorandum of association,  our
registered office is at the offices of International  Corporation  Services Ltd., PO Box 472, 2nd Floor,
Harbour Place, 103 South Church Street,  George Town, Grand  Cayman KY1-1106, Cayman  Islands or
at such other place as our board of directors may from time to time decide. Pursuant  to  Article 3 of
our second amended and restated memorandum of association, the  objects  for which our company is
established are unrestricted and our company  has full power and  authority to carry out any object  not
prohibited by the Companies Law as the same  may be revised  from  time  to  time, or  any other law of
the Cayman Islands.

Directors

See  ‘‘Item 6.C. Directors, Senior Management  and Employees—Board Practices.’’

Ordinary Shares

General. All of our outstanding Class A and Class B  ordinary shares are fully paid and

non-assessable. Certificates representing the  Class  A and Class B ordinary  shares are  issued in
registered form. Our shareholders may freely hold  and vote their shares. Each holder of our Class A
ordinary shares is entitled to  one vote for  each Class  A ordinary share held on matters submitted to a
vote of shareholders, and each holder of  our  Class B ordinary shares is entitled to ten votes for each
Class B ordinary share held on matters  submitted to a vote of shareholders.

Dividends. The holders of our ordinary shares are  entitled to such  dividends as may be  declared

by our board of directors subject to the  Companies Law.

Voting Rights. Each Class A ordinary share is entitled to one vote and each Class B ordinary
share is entitled to ten votes on all matters upon which the  ordinary shares are  entitled to vote. Voting
at any shareholders’ meeting is by show  of hands unless a poll is  demanded. A  poll may  be  demanded
by one or more shareholders holding  at least  10% of the paid up voting  share capital, present in  person
or by proxy.

A quorum required for a meeting of shareholders consists of  at  least one  shareholder present in

person or by proxy or, if a corporation or  other  non-natural  person,  by its  duly authorized
representative, who holds no less than one-third of  our voting share  capital. Shareholders’  meetings are
held annually and may be convened by our  board  of  directors on its own initiative or  upon a  request to
the directors by shareholders holding  in aggregate  at least  one-third of our voting share capital.
Advance notice to shareholders of at  least  seven  days is required for the convening of our annual
general meeting and other shareholders’ meetings.

An ordinary resolution to be passed by the shareholders  requires  a simple majority of votes cast in

a general meeting, while a special resolution requires no less than two-thirds of the  votes cast. A
special resolution is required for important matters such  as a change  of name. Our  shareholders may
effect certain changes by ordinary resolution, including increasing the amount of our authorized share
capital, consolidating and dividing all  or any of our  share capital into  shares of larger amount than our
existing shares and canceling any shares.

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Transfer of Shares. Subject to the restrictions of our memorandum and articles of association,  as

applicable, any of our shareholders may transfer all  or  any of his  or her ordinary  shares by an
instrument of transfer in the usual or common  form  or any other  form approved by our  board.

Our board of directors may, in its sole discretion, decline to register any transfer of any ordinary
share which is not fully paid up or on which we have a lien.  Our directors may also decline to register
any transfer of any share unless (a) the  instrument  of transfer is lodged with us,  accompanied  by  the
certificate for the shares to which it relates  and  such other evidence as our board of directors may
reasonably require to show the right of the transferor to make the transfer; (b)  the instrument of
transfer is in respect of only one class of shares; (c) the instrument of transfer  is properly stamped,  if
required; (d) in the case of a transfer to joint holders, the number of joint holders to whom the share
is to be transferred does not exceed four; (e) the shares conceded are free of any lien  in favor of us; or
(f) a fee of such maximum sum as NYSE may determine to  be  payable, or such lesser sum  as our
board of directors may from time to time  require, has  been  paid  to  us in respect  thereof.

If our directors refuse to register a transfer they shall, within two months  after the date on which
the instrument of transfer was lodged, send to each of the transferor and the transferee notice of such
refusal. The registration of transfers  may, on 14 days’ notice being given by advertisement  in such  one
or more newspapers or by electronic means,  be  suspended and the  register  closed  at such times  and for
such  periods as our board of directors may from time to time determine, provided,  however, that the
registration of transfers shall not be  suspended nor the register closed for more  than 30  days in any
year.

Liquidation. On a return of capital on winding up or otherwise (other  than  on conversion,

redemption or purchase of shares), assets available for distribution among the  holders of ordinary
shares shall be distributed among the  holders of the ordinary shares in accordance with the Companies
Law and the memorandum or articles of association of  the company. If our assets available for
distribution are insufficient to repay all of the paid-up capital, the  assets will be distributed so that the
losses are borne by our shareholders  proportionately.

Calls on Shares and Forfeiture of Shares. Our board of directors may from time to time make  calls

upon shareholders for any amounts unpaid on their  shares in a  notice served to such shareholders at
least 14 days prior to the specified time  of payment. The shares that have been called upon and remain
unpaid  on the specified time are subject to forfeiture.

Redemption of Shares. Subject to the provisions of the Companies Law, we may issue shares on

terms that are subject to redemption, at our option or at the  option of the holders, on such terms and
in such manner as may be determined by special resolution.

Variations of Rights of Shares. All or any of the special rights attached  to  any  class of shares may,

subject to the provisions of the Companies Law,  be  varied either with the written consent of the
holders  of a majority of the issued shares of that class or with the sanction  of  a special  resolution
passed at a general meeting of the holders of the  shares of  that class. The rights conferred upon the
holders  of the shares of any class shall not, unless otherwise expressly provided by the terms  of  issue of
the shares of that class, be deemed to be varied by the  creation or  issue of further shares ranking in
priority to or pari passu with such previously existing  shares.

Inspection of Books and Records. Holders of our ordinary shares will have  no general right  under

Cayman Islands law to inspect or obtain  copies of our list of shareholders  or our corporate  records.
However, we will provide our shareholders  with annual audited financial statements.

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Anti-Takeover Provisions. Some provisions of our second amended and restated  memorandum  and

articles of association may discourage,  delay or  prevent a change of control of  our company or
management that shareholders may consider favorable, including provisions that:

(cid:127) authorize our board of directors to  issue preferred shares in one or more series  and to designate
the price, rights, preferences, privileges and restrictions  of  such preferred shares without any
further vote or action by our shareholders; and

(cid:127) limit the ability of shareholders to requisition  and  convene general meetings of shareholders.

However, under Cayman Islands law, our directors may only exercise  the rights  and powers

granted to them under our second amended  and restated memorandum and articles of association for  a
proper purpose and for what they believe  in  good faith  to  be  in the best interests of our company.

C. Material Contracts

Other than in the ordinary course of  business and other than  those described under this item, in

‘‘Item 4. Information on the Company,’’  ‘‘Item 7.B. Major  Shareholders and Related Party
Transactions—Related Party Transactions’’ or elsewhere in this annual report, we have not entered into
any material contract during the two years immediately preceding the date of this annual report: (i) a
contract for assignment of State-owned  construction land  use right dated July 16,  2015 between
Guangzhou Municipal Bureau of Land Resources and Housing Management  and Guangzhou Vipshop
Data Technology Co., Ltd.; (ii) a contract for assignment of State-owned  construction land use right
dated August 20, 2015 between Guangzhou Municipal Bureau of Land Resources and Housing
Management and Guangzhou Vipshop  Data  Technology Co., Ltd.; (iii) a subscription agreement dated
December 17, 2017 by and among Windcreek Limited, Tencent Mobility Limited and Vipshop Holdings
Limited; (iv) a business cooperation framework  agreement dated December 17, 2017 by and  among
JD.com and Vipshop Holdings Limited; (v) a strategic cooperation framework agreement dated
December 17, 2017 by and among Shenzhen Tencent Computer Systems Company  Limited and
Vipshop Holdings Limited; and (vi) an  investor  rights agreement dated December 29,  2017 by and
among Vipshop Holdings Limited, Mr. Eric Ya Shen, Mr. Arthur Xiaobo  Hong, Elephant Motion
Holdings Limited, High Vivacity Holdings Limited,  Windcreek Limited and Tencent Mobility Limited.

D. Exchange Controls

See  ‘‘Item 4.B. Information on the Company—Business Overview—Regulation—Regulations on

Foreign Currency Exchange.’’

E. Taxation

Cayman Islands Taxation

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits,
income, gains or appreciation and there is no taxation in  the nature of inheritance tax or estate duty.
There are no other taxes likely to be  material to us  levied by  the government of the Cayman Islands
except for stamp duties which may be applicable on  instruments executed in, or  brought within the
jurisdiction of the  Cayman Islands. The Cayman  Islands is not party to any double tax treaties  that  are
applicable to any payments made to  or by  us. There  are no exchange control regulations or currency
restrictions in the Cayman Islands.

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People’s Republic  of China Taxation

PRC Enterprise Income Tax Law

Under the EIT Law, an enterprise established outside of China with ‘‘de  facto management

bodies’’ within China is considered a PRC ‘‘resident enterprise,’’ meaning it can be treated in a  manner
similar to a PRC enterprise for EIT purposes, although the dividends paid to a PRC  resident  enterprise
from another may qualify as ‘‘tax-exempt income.’’ The implementation rules of the  EIT  Law define  a
‘‘de facto management body’’ as a body that has substantial and  overall management and  control over
the manufacturing and business operations, personnel and human resources,  finances and properties of
an enterprise. SAT Circular 82 issued by SAT on April 22,  2009 specifies that certain offshore
enterprises controlled by a PRC company  or a PRC  company  group will be classified as PRC  ‘‘resident
enterprises’’ if the following requirements  are satisfied: (a)  the senior  management and core
management departments in charge of its  daily  operations function are  mainly in China; (b) its
financial and human resources decisions are subject to determination or approval  by  persons or bodies
in China; (c) its major assets, accounting  books, company  seals,  and  minutes and  files of its board  and
shareholders’ meetings are located or kept  in China; and (d) at least half of the enterprise’s  directors
with voting rights or senior management  reside  in China. Although  SAT Circular  82 only applies  to
offshore enterprises controlled by PRC enterprises and  not those  controlled by PRC  individuals, the
determination criteria set forth in SAT Circular 82  may  reflect SAT’s general position on how the ‘‘de
facto management body’’ test should  be  applied in determining tax resident  status of  offshore
enterprises, regardless of whether they are controlled  by PRC enterprises or  PRC  individuals.

We  believe that we are not a PRC resident enterprise and therefore  we are not subject to PRC
EIT reporting obligations and the dividends paid by  us to holders  of our ADSs or  ordinary shares will
not be subject to PRC withholding tax. However, if the PRC  tax authorities  determine that we are a
PRC resident enterprise for EIT purposes, we may be required  to  withhold a 10% withholding  tax from
dividends we  pay to our non-PRC enterprise shareholders and  a  20% withholding tax from dividends
we pay to our non-PRC individual shareholders, including the  holders  of our ADSs. In addition,
non-PRC shareholders may be subject to PRC  tax on gains realized on the sale or other disposition of
ADSs or ordinary shares if such income  is  treated as China-sourced income. It is  unclear whether our
non-PRC shareholders would be able to claim the benefits  of any tax treaties between their tax
residence and China in the event we are treated as  a PRC resident enterprise. See ‘‘Item 3.D. Key
Information—Risk Factors—Risks Relating to Doing Business  in China—It  is unclear whether  we will
be considered a PRC ‘resident enterprise’  under the PRC Enterprise Income Tax  Law and,  depending
on the determination of our PRC ‘resident enterprise’ status, our global income  may be subject to the
25% PRC enterprise income tax, which could materially  and adversely  affect  our results of operations.’’

Enterprise Income Tax for Share Transfer by Non-PRC  Resident Enterprises

On February 3, 2015, SAT issued SAT Public Notice 7. In  December  2017, Article 13 and

Paragraph 2 of Article 8 of SAT Public Notice 7 were abolished Pursuant to the SAT Public Notice 7,
as amended, where a non-PRC resident enterprise  indirectly transfers equities and other properties  of  a
PRC resident enterprise to evade its  obligation of paying EIT  by implementing arrangements  that  are
not for reasonable commercial purpose, such indirect  transfer shall  be  re-identified and recognized  as a
direct transfer of equities and other properties  of  the PRC resident enterprise. SAT Public Notice 7,  as
amended, provides clear criteria for assessment of reasonable  commercial purposes  and has introduced
safe harbors for internal group restructurings and the  purchase  and sale of equity interests through a
public securities market. SAT Public  Notice  7, as amended, also brings challenges to both offshore
transferor and transferee (or other person who is obligated to pay for the transfer) of taxable assets.
Where a non-PRC resident enterprise  transfers  taxable assets indirectly by disposing of the equity
interests of an offshore holding company,  which is  an Indirect Transfer,  the non-PRC resident
enterprise as either transferor or transferee, or  the PRC entity  that directly  owns the taxable  assets,

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may report such Indirect Transfer to the  relevant  PRC tax authority.  Using a ‘‘substance  over form’’
principle, the PRC tax authority may  disregard  the existence of the offshore  holding  company if it  lacks
a reasonable commercial purpose and  was  established for the purpose  of reducing, avoiding or
deferring PRC tax. As a result, gains  derived  from such  Indirect Transfer  may be subject to EIT,  and
the transferee or other person who is obligated to pay for the transfer  is obligated  to  withhold the
applicable taxes, currently at a rate of  10% for the transfer  of  equity interests in a PRC resident
enterprise. Both the transferor and the  transferee may  be  subject to penalties under  PRC  tax laws if
the transferee fails to withhold the taxes  and  the transferor fails to pay the taxes.

PRC Value-Added Tax (VAT) Law

China started to apply VAT in 1984 on 24  specified taxable items until a structural reform on
taxation system was implemented in 1994. In December 1993,  the  PRC State Council promulgated the
Provisional Regulation of the People’s Republic of  China on Value-Added Tax, which went effective on
January 1, 1994 and amended on February 6,  2016 and November 19, 2017, respectively, and  is
currently effective in China. According to this  provisional regulation, VAT should be paid by enterprises
or individuals who sell merchandise or labor services  of  processing, repairing or assembling, sell
services, intangible assets or real property, or  import goods within China  on the  added value  derived
from their production and/or services.  Based  on the  categories of taxable goods  and services, different
flat rates are adopted ranging from zero to 17%. We  also conduct  product promotional activities for
certain brands on our Vipshop Online Platform.  Prior to January 1,  2012, pursuant to Provisional
Regulation of the People’s Republic  of  China  on Business Tax which was  abolished on November 19,
2017 and its implementing rules, any  entity or individual rendering services  in the PRC territory is
generally subject to a business tax at the  rate of 5% on the revenues generated from  provision of such
services. In November 2011, MOF and SAT jointly issued two circulars setting out the  details of the
VAT Pilot Program, which change business tax to VAT  for certain  industries, including,  among  others,
transportation services, research and  development and technical services,  information technology
services, and cultural and creative services. The  VAT Pilot Program initially applied only to these
industries in Shanghai, and expanded to eight  additional provinces, including Beijing, Tianjin, Zhejiang
Province (including Ningbo), Anhui Province, Guangdong Province (including Shenzhen), Fujian
Province (including Xiamen), Hubei  Province  and  Jiangsu province, in 2012. On May 24, 2013,  MOF
and SAT jointly issued SAT Circular 37,  which expanded  the VAT Pilot  Program nationwide as of
August 1, 2013. On December 12, 2013, SAT issued SAT  Circular 106, which  replaced  SAT Circular  37
and expanded the VAT Pilot Program to also cover railway transport  industry and postal  service
industry nationwide as of January 1,  2014, in  addition to those industries covered under SAT
Circular 37. On April 29, 2014, MOF and SAT  issued the Circular on  the Inclusion of
Telecommunications Industry in the Pilot  Collection of Value-Added Tax in Lieu of Business Tax, or the
SAT  Circular 43, expanding the VAT Pilot  Program to also cover telecommunications industry
nationwide as of June 1, 2014. On March  23, 2016, MOF and SAT  issued  the Circular on
Comprehensively Promoting the Pilot  Program  of  the Collection of Value-Added  Tax in  Lieu of
Business Tax, or the SAT Circular 36,  replacing SAT Circular 106 and SAT Circular 43. Effective from
May 1, 2016,  the PRC tax authorities will  collect VAT in lieu of  business tax on  a trial basis  within the
PRC territory, and in industries such  as construction  industries, real estate industries,  financial
industries, and living service industries.  On November  19, 2017, the State Council issued the Decision
on Abolishing the Provisional Regulation  of China on Business  Tax  and  Amending the  Provisional
Regulation of China on Value-added Tax, pursuant to which, PRC tax authorities  will collect VAT  in
lieu of business tax for all industries which  should have been collected business tax within the  PRC
territory. Pursuant to the Provisional  Regulation  of China  on Value-added  Tax, as  amended in 2017,
entities and individuals that sell goods,  provide labor  services of processing, repairs or  maintenance, or
sell services, intangible assets or real property in China, or import  goods to China, shall be subject  to
VAT with a VAT rate ranging from 6%  to  17%. On  March 28, 2018, the State Council made a decision

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on its executive meetings that, effective from May 1, 2018,  the VAT rate of  manufacturing industry  will
be decreased from 17% to 16%, and  the  VAT rate of transportation services, construction services,
basic telecommunications services and  agricultural goods will be decreased from 11% to 10%.

To compute the VAT payable, the subject taxpayer  needs  to  separately  calculate the output tax and

the input tax for the applicable period.  The VAT payable is the  difference between the output  tax and
the input tax. The formula for computing the  tax payable is:

VAT payable = Output tax payable for the  applicable period minus Input tax receivable for the

same applicable period

As of December 31, 2016, and 2017,  we had VAT receivable of approximately  RMB555.9 million  and

RMB791.2 million  (US$121.6 million) respectively. VAT receivable occurs  due  to timing difference  on
operation  of  certain entities, as we record the revenue and VAT output when goods are delivered, but
VAT input invoice from suppliers may be delayed. We also had VAT tax payable  of RMB258.2 million
and RMB525.9 million (US$80.8 million) as of 2016 and 2017, respectively, included as other  tax  payable.
We do not net off VAT receivable and payable from different entities within our  group  companies.

United States Federal Income Tax Considerations

The following is a summary of United States federal income  tax considerations  with respect to the
ownership and disposition of our ADSs  or Class A ordinary shares by  a  U.S.  Holder, as defined below,
that holds our ADSs or Class A ordinary  shares as ‘‘capital assets’’ (generally, property held  for
investment) under the United States Internal Revenue Code of 1986, as  amended, or  the Code. This
summary is based upon existing United  States federal tax  law, which is subject  to  differing
interpretations or change, possibly with  retroactive effect. No  ruling has  been sought from the Internal
Revenue Service, or the IRS, with respect  to any United States federal income tax consequences
described below, and there can be no  assurance  that  the IRS or a court will not take a contrary
position. This summary does not discuss all  aspects of United States federal income taxation that may
be important to particular investors in  light of  their  individual investment  circumstances, including
investors subject to special tax rules (for example, financial institutions,  insurance companies, broker-
dealers, traders in securities that elect  mark-to-market treatment,  partnerships and their partners,
pension plans, regulated investment companies,  real estate investment trusts, cooperatives,  and
tax-exempt organizations (including private foundations)), holders  who are not U.S.  Holders, holders
who own (directly, indirectly, or constructively) 10% or  more of our stock,  holders that hold their
ADSs or Class A ordinary shares as part  of a straddle, hedge, conversion, constructive sale,  or other
integrated transaction for United States  federal income tax purposes,  United  States  expatriates, persons
liable for alternative minimum tax, holders who  acquired their  ADSs or Class A ordinary  shares
pursuant to any employee share option or otherwise  as compensation,  or holders that have  a functional
currency other than the United States  dollar,  all  of  whom may be subject  to  tax rules  that  differ
significantly from those summarized below. In addition, this  summary  of  United States federal income
tax considerations does not discuss any  state, local, or non-United States tax  considerations, any
non-income tax (such as gift or estate tax) considerations, or the Medicare Tax. Each U.S.  Holder is
advised to consult its tax advisors regarding the  United States  federal,  state, local, and  non-United
States income and other tax considerations of  an investment  in our ADSs or  Class A ordinary  shares.

General

For purposes of this summary, a ‘‘U.S. Holder’’ is  a beneficial owner of  our  ADSs or Class A
ordinary shares that is, for United States federal  income tax purposes,  (a) an individual  who is a  citizen
or resident of the United States, (b) a  corporation (or other entity treated as a corporation  for United
States federal income tax purposes) created in,  or organized under the law of, the United States or any
state thereof or the District of Columbia,  (c) an estate the income of which  is includible in  gross
income for United States federal income  tax purposes  regardless  of  its  source, or (d)  a trust (A) the
administration of which is subject to the  primary supervision of  a  United States court and which has
one or more United States persons who  have the authority to control all substantial decisions of the
trust or (B) that has otherwise elected  to  be  treated  as a United States  person under the  Code.

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If a  partnership (or other entity treated as a partnership for United States federal income tax
purposes) is a beneficial owner of our ADSs or Class A  ordinary  shares, the tax treatment  of  a partner
in the partnership will generally depend upon the  status of  the partner  and  the activities of  the
partnership. Partnerships and partners of a partnership holding our ADSs or  Class  A ordinary shares
are advised to consult their tax advisors  regarding an  investment in our ADSs or  Class  A ordinary
shares.

It  is generally expected that a U.S. Holder of ADSs should be treated as the  beneficial  owner, for

United States federal income tax purposes, of  the underlying shares represented  by  the ADSs. The
remainder of this discussion assumes that  a holder of ADSs will  be  treated in this manner. Accordingly,
deposits or withdrawals of Class A ordinary shares  for ADSs will  not be subject to United States
federal income tax.

Passive Foreign Investment Company Considerations

A non-United States corporation, such as our company, will  be  a  PFIC for United  States  federal
income tax purposes for any taxable  year if  either (a)  75% or more  of its  gross income for such year
consists of certain types of ‘‘passive’’  income or  (b) 50%  or more of the average quarterly value of its
assets (as determined on the basis of  fair  market  value) during such year  is attributable to assets that
produce or are held for the production of  passive income.  For this purpose, cash and assets readily
convertible into cash are categorized  as passive assets and the company’s  goodwill  and other unbooked
intangibles associated with active business  activities may generally be classified as active assets.  Passive
income generally includes, among other things, dividends, interest, rents, royalties, and gains  from the
disposition of passive assets. We will be treated as owning a proportionate share of the  assets and
earning a proportionate share of the income of any other corporation in which we  own, directly or
indirectly, more than 25% (by value)  of the  stock.

Although the law in this regard is unclear, we treat our consolidated affiliated  entities (and their

subsidiaries) as being owned by us for  United States  federal  income tax purposes, not only because we
control their management decisions but  also  because we  are entitled to substantially all of the economic
benefits associated with these entities, and, as a  result, we  consolidate these entities’ operating results
in our consolidated financial statements.  If it were determined,  however, that we are not the owner of
any of our consolidated affiliated entities  (or their subsidiaries) for  United States federal income tax
purposes, we would likely be treated as a PFIC for  the current  taxable year  or any  future taxable year.

Assuming that we are the owner of our  consolidated  affiliated entities (and their subsidiaries)  for

United States federal income tax purposes, and based  upon our income and assets  and the  market
price of our ADSs, we do not believe that  we were a PFIC for  the taxable year ended December 31,
2017 and do not anticipate becoming a PFIC in the foreseeable future. While we  do not expect  to
become  a PFIC, the determination of whether we will be or become  a PFIC will depend in  part upon
the market price of our ADSs, which we  cannot control.  Among  other  matters,  if our market
capitalization declines, we may be classified as  a PFIC for the current or future taxable years. It is also
possible that the IRS may challenge  our  classification or valuation of  our goodwill and other unbooked
intangibles, which may result in our company being, or becoming, a PFIC for  the current or  one  or
more future taxable years.

The determination of whether we are or  will be a PFIC will also  depend, in  part, on the

composition of our income and our assets, which  will  be  affected by how,  and how  quickly, we  use our
liquid assets. Under circumstances where we determine not to deploy significant amounts of cash for
active  purposes, our risk of becoming classified  as a PFIC  may  substantially  increase. Because there  are
uncertainties in the application of the  relevant  rules  and  PFIC  status is a fact-intensive  determination
made on an annual basis, no assurance can  be  given that we are not or will  not  become a PFIC  and
our  special United States counsel expresses no opinion with respect to our PFIC status and also
expresses no opinion with respect to  our  expectations regarding our PFIC status. If we are a  PFIC for

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any year during which a U.S. Holder holds our ADSs  or Class A ordinary shares, we generally  will
continue to be treated as a PFIC for  all  succeeding  years  during  which such  U.S. Holder holds our
ADSs or Class A ordinary shares.

The discussion below under ‘‘Dividends’’ and ‘‘Sale or  Other Disposition of ADSs or  Class  A
Ordinary Shares’’ assumes that we will  not be a PFIC  for United States federal income tax  purposes.
The United States federal income tax  rules that apply if we are a PFIC for the  current taxable year or
any subsequent taxable year are generally discussed below under ‘‘Passive  Foreign Investment Company
Rules.’’

Dividends

Subject to the PFIC rules discussed below, any  cash  distributions (including the  amount  of any
PRC tax withheld) paid on our ADSs  or  Class A ordinary shares out  of our current or  accumulated
earnings and profits, as determined under  United  States federal  income tax principles, will generally be
includible in the gross income of a U.S.  Holder  as dividend  income  on  the day actually or
constructively received by the U.S. Holder, in the case  of Class  A ordinary shares,  or by the depositary,
in the case of ADSs. Because we do  not  intend  to  determine  our earnings and profits  on the  basis of
United States federal income tax principles,  any  distribution paid will generally be reported as  a
‘‘dividend’’ for United States federal  income  tax  purposes. A non-corporate recipient  of dividend
income generally will be subject to tax on dividend income from  a  ‘‘qualified foreign corporation’’ at  a
reduced capital gains rate rather than the  marginal tax  rates generally  applicable  to  ordinary income
provided that certain holding period requirements and other requirements are met. Each  U.S. Holder
is advised to consult its tax advisors regarding the  availability of the reduced tax rate on  dividends  to  its
particular circumstances.

A non-United States corporation (other than a  corporation that is  classified as a  PFIC for  the
taxable year in which the dividend is paid  or the preceding taxable  year) generally will be considered to
be a qualified foreign corporation (a) if  it  is eligible for the benefits of a comprehensive tax treaty with
the United States which the Secretary  of Treasury of the  United States determines is  satisfactory for
purposes  of this provision and which includes  an exchange of information provision,  or (b)  with respect
to any dividend it  pays on stock (or ADSs  in respect of such stock) which is readily tradable on an
established securities market in the United States. Our  ADSs are listed on NYSE, which  is an
established securities market in the United States, and  we expect our ADSs to be readily  tradable on
NYSE for as long as our ADSs continue to be listed  on NYSE.  Accordingly,  we believe  that  dividends
we pay on our ADSs will meet the conditions required  for the reduced  tax  rate. Since we do not expect
that our Class A ordinary shares will  be  listed on  an established securities market  in the United States,
it is unclear whether dividends that we pay on our Class  A ordinary shares  that  are not backed by
ADSs currently meet the conditions required for these reduced tax  rates. There can  be  no assurance
that our ADSs will be considered readily  tradable on  an established  securities market in the United
States in later years.

In the event that we are deemed to be a PRC  ‘‘resident  enterprise’’ and are liable  to  tax under

EIT Law, we should be eligible for the  benefits of  the United  States-PRC income tax  treaty (the
‘‘U.S.-PRC Treaty’’), which the Secretary of Treasury  of the United States has determined  is satisfactory
for purposes of clause (a) above and  which  includes an exchange of  information provision. If we are
eligible for such benefits, dividends we  pay on our Class A ordinary shares, regardless of whether such
shares are represented by the ADSs, would  generally be eligible for the reduced rate of taxation
applicable to qualified dividend income whether or not such shares are readily tradable on  an
established securities market in the United States. Dividends  received on the  ADSs or Class A  ordinary
shares will not be eligible for the dividends received deduction allowed  to corporations.  Each U.S.
Holder is advised to consult its tax advisors regarding  the availability of the  lower capital gains  rate

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applicable to qualified dividend income for any dividends we pay  with respect  to  our  ADSs or Class A
ordinary shares.

Dividends paid on our ADSs or Class  A ordinary shares  generally will  be  treated as income from

foreign sources for United States foreign tax  credit  purposes and generally will constitute passive
category income. In the event that we are deemed  to  be  a PRC  ‘‘resident enterprise’’ under the EIT
Law, a  U.S. Holder may be subject to PRC withholding taxes  on dividends paid  on our ADSs or
Class A ordinary shares. A U.S. Holder may be eligible, subject to a number of complex limitations, to
claim a foreign tax credit in respect of any foreign withholding taxes  imposed on dividends received on
our  ADSs or Class A ordinary shares. A U.S. Holder  who does  not  elect  to  claim  a foreign tax credit
for foreign tax withheld may instead claim a deduction for  United States federal income tax purposes
in respect of such withholdings, but only for  a year in which such  U.S. Holder  elects to do so  for all
creditable foreign income taxes. The  rules governing the foreign tax credit are complex. Each U.S.
Holder is advised to consult its tax advisors regarding  the availability of the  foreign tax  credit under its
particular circumstances.

Sale or Other  Disposition of ADSs or Class  A Ordinary Shares

Subject to the PFIC rules discussed below, a U.S. Holder will generally recognize capital gain or
loss upon the sale or other disposition  of  ADSs  or Class  A ordinary shares  in an amount equal  to  the
difference between the amount realized  upon the disposition  and the U.S.  Holder’s adjusted tax  basis
in such ADSs or Class A ordinary shares.  Any capital gain  or loss will  be  long-term if  the ADSs or
Class A ordinary shares have been held  for more than one  year and will generally be United States
source gain or loss for United States foreign tax credit purposes. Long-term capital gain  of
non-corporate U.S. Holders is generally eligible for  a reduced rate of taxation. In the event  that  we are
deemed to be a PRC ‘‘resident enterprise’’ under the EIT Law and gain from the  disposition of the
ADSs or Class A ordinary shares is subject to tax  in China,  a U.S.  Holder that is  eligible for  the
benefits of the U.S.-PRC Treaty may  elect to treat the  gain as PRC source income. The  deductibility  of
a capital loss  may  be subject to limitations. Each U.S.  Holder is advised to consult its tax  advisors
regarding the tax consequences if a foreign  tax  is imposed on a  disposition  of our  ADSs or Class A
ordinary shares, including the availability of the foreign tax credit  under  its particular  circumstances.

Passive Foreign Investment Company Rules

If we  are a PFIC for any taxable year during  which a  U.S. Holder holds  our  ADSs or Class A
ordinary shares, unless the U.S. Holder  makes a mark-to-market election  (as  described below),  the U.S.
Holder will generally be subject to special  tax rules that have a penalizing  effect,  regardless of whether
we remain a PFIC, on (a) any excess distribution that we make  to  the U.S. Holder (which generally
means any distribution paid during a taxable year to a U.S. Holder that is greater than  125% of the
average annual distributions paid in the  three  preceding taxable years or,  if shorter, the U.S. Holder’s
holding period for the ADSs or Class A ordinary shares),  and  (b) any gain realized on the sale or other
disposition, including, under certain circumstances, a pledge, of ADSs or  Class A ordinary shares.
Under the PFIC rules:

(cid:127) such excess distribution and/or gain will be allocated ratably over the  U.S. Holder’s holding

period for the ADSs or Class A ordinary shares;

(cid:127) such amount allocated to the current taxable year and any taxable  years in the  U.S. Holder’s

holding period prior to the first taxable  year in which we are classified as a PFIC,  or pre-PFIC
year, will be taxable as ordinary income;

(cid:127) such amount allocated to each prior taxable year, other than a pre-PFIC  year,  will be subject to
tax at  the highest tax rate in effect applicable to individuals  or  corporations as appropriate for
that year; and

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(cid:127) an interest charge generally applicable  to  underpayments of  tax will be imposed on the tax

attributable to each prior taxable year,  other  than  a pre-PFIC year.

If we  are a PFIC for any taxable year during  which a  U.S. Holder holds  our  ADSs or Class A
ordinary shares and any of our non-United  States  subsidiaries is  also  a  PFIC (i.e., a  lower-tier PFIC),
such U.S. Holder would be treated as  owning  a proportionate amount  (by value)  of  the shares  of  the
lower-tier PFIC and would be subject to the rules described above  on certain distributions by a
lower-tier PFIC and a disposition of  shares of a lower-tier PFIC  even though such U.S. Holder  would
not receive the proceeds of those distributions  or dispositions. Each U.S.  Holder is advised to consult
its  tax advisors regarding the application  of  the PFIC rules  to  any of our subsidiaries.

As an alternative to the foregoing rules,  if  we are a PFIC,  a  U.S.  Holder of ‘‘marketable stock’’

may make a mark-to-market election  with  respect to our ADSs, provided that the ADSs  are regularly
traded on NYSE. In addition, we do not expect that  holders of Class A ordinary shares that are not
represented by ADSs will be eligible to make a mark-to-market election. We anticipate that our ADSs
should qualify as being regularly traded,  but  no assurances  may be given  in this regard. If  a U.S.
Holder makes this election, the U.S. Holder will  generally  (a) include as ordinary income for  each
taxable year that we are a PFIC the excess,  if any, of  the fair  market  value of ADSs  held at  the end of
the taxable year over the adjusted tax basis  of such ADSs and  (b) deduct as an ordinary loss  the excess,
if any, of the adjusted tax basis of the ADSs  over the fair market value  of such  ADSs held at the end
of the taxable year, but such deduction  will  only  be  allowed  to  the extent of the net  amount  previously
included in income as a result of the mark-to-market election.  The  U.S.  Holder’s adjusted  tax basis in
the ADSs would be adjusted to reflect any income or  loss resulting  from the mark-to-market election.
If a  U.S. Holder makes a mark-to-market election, any  gain recognized  upon  the sale  or other
disposition of ADSs will be treated as ordinary  income  and any loss  will be treated as ordinary loss, but
only to the extent of the net amount previously included  in the income as  a result of the
mark-to-market election.

If a  U.S. Holder makes a mark-to-market election and  we cease to be a PFIC,  the U.S.  Holder

will not be required to take into account  the mark-to-market  gain or  loss described  above during any
period that we are not classified as a  PFIC.  Because a mark-to-market election cannot  be  made for any
lower-tier PFICs that we may own, a U.S.  Holder may continue to be subject to the  PFIC rules with
respect to such U.S. Holder’s indirect interest in  any  investments  held by us that are  treated  as an
equity interest in a PFIC for United  States federal income tax purposes.

We  do not intend to provide the information  necessary  for  U.S. Holders  to  make qualified  electing

fund elections, which, if available, would result in tax treatment different from the  general tax
treatment for PFICs described above.

If a  U.S. Holder owns our ADSs or Class A ordinary  shares  during  any  taxable  year that we are a

PFIC, the U.S. Holder must file an annual  report containing such  information  as the United States
Treasury Department may require and will generally  be  required to file  an annual IRS Form  8621.
Each  U.S. Holder is advised to consult its  tax advisors concerning the United States federal income tax
consequences of purchasing, holding,  and disposing  of  ADSs or  Class A  ordinary shares if we  are or
become  a PFIC, including the possibility of making a  mark-to-market election.

Information Reporting

U.S. Holders may be subject to information reporting to the IRS with respect to dividends on and
proceeds from the sale or other disposition  of  our  ADSs or Class A ordinary shares. Each  U.S. Holder
is advised to consult its tax advisors regarding the  application  of the United  States information
reporting rules to its particular circumstances.

Certain U.S. Holders who hold ‘‘specified foreign financial assets,’’  including  stock of a non-U.S.
corporation that is not held in an account  maintained by a U.S. ‘‘financial institution,’’ whose aggregate

138

value exceeds US$50,000 during the tax  year, may be required to attach  to  their tax returns for the year
certain specified information. An individual who fails to timely furnish  the required  information may  be
subject to a penalty. U.S. Holders who are individuals  should  consult  their own  tax advisors regarding
their reporting obligations under this  legislation.

F. Dividends and Paying Agents

Not applicable.

G. Statement by Experts

Not applicable.

H. Documents on Display

We have filed with SEC a registration  statement  on Form F-1, including relevant exhibits  and
securities under the Securities Act with  respect to underlying ordinary shares represented by the ADSs.
We have also filed with SEC a related registration statement  on Form  F-6 (File No. 333-180029) to
register the ADSs.

We are subject to periodic reporting and other informational requirements of the Exchange  Act as

applicable to foreign private issuers.  Accordingly, we  are  required to file reports, including annual
reports on Form 20-F, and other information with SEC. All  information filed with  SEC can  be  obtained
over the Internet at SEC’s website at www.sec.gov or inspected and copied at the public reference
facilities maintained by SEC at 100 F  Street,  N.E., Washington, D.C. 20549.  You  can request copies of
these documents, upon payment of a duplicating fee, by writing to the  SEC. Please call SEC at
1-800-SEC-0330 or visit the SEC website  for further information on the  operation of  the public
reference rooms.

As a foreign private issuer, we are exempt from the  rules of the Exchange Act prescribing the

furnishing and content of proxy statements  to  shareholders, and  our executive  officers, directors  and
principal shareholders are exempt from the reporting and short-swing  profit recovery provisions
contained in Section 16 of the Exchange  Act. In addition, we will  not  be  required under the Exchange
Act to file periodic reports and financial statements with SEC as frequently or as promptly as  U.S.
companies whose securities are registered under the Exchange  Act. However, we intend to furnish the
depositary with our annual reports, which will include a review  of  operations  and annual audited
consolidated financial statements prepared in conformity with U.S. GAAP, and  all  notices  of
shareholders’ meeting and other reports and communications that are made generally available to our
shareholders. The depositary will make  such notices, reports  and communications  available  to  holders
of ADSs and, upon our written request,  will  mail to all record  holders  of ADSs the  information
contained in any notice of a shareholders’ meeting received by the depositary from us.

I.

Subsidiary Information

Not applicable.

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES  ABOUT MARKET  RISK

Interest  Rate Risk

Our exposure to interest rate risk primarily relates  to  the  interest income generated by excess cash,
which is mostly held in interest bearing demand deposits and held-to-maturity investments, and  interest
rates associated with the 2014 offering.  The convertible senior notes  we issued in  the 2014 offering bear
interest at a rate of 1.50% per year, payable semiannually  in arrears on March  15 and September 15  of
each year, beginning on September 15, 2014.  Interest-earning instruments carry a degree of interest

139

rate risk. We have not been exposed  to material  risks due  to  changes in interest rates. We have not
used any derivative financial instruments  to manage our interest risk  exposure. Based  on our cash
balance as of December 31, 2017, a one basis point decrease  in interest rates would only result  in a
minimal decrease in our interest income on an annual basis. Our  future interest income may fluctuate
in line with changes in interest rates. However, the risks associated  with fluctuating interest rates  are
principally confined to our interest-bearing  cash deposits, and, therefore,  our exposure  to  interest rate
risk is limited.

Foreign Exchange Risk

All of our revenues and most of our expenses are denominated in Renminbi. Our exposure to
foreign exchange risk primarily relates  to  the U.S.  dollar proceeds of the public offerings of our equity
securities, most or substantially all of which we expect to convert into Renminbi  over time.  As the
impact of foreign currency risk on our operations  was not material in the  past, we  have not used any
forward contracts, currency borrowings  or derivative  instruments  to  hedge our exposure  to  foreign
currency exchange risk.

The value of the Renminbi against the  U.S. dollar  and  other currencies may fluctuate  and is
affected by, among other things, changes in political  and economic conditions in  China and by China’s
foreign exchange policies. On July 21,  2005, the PRC government changed its decade-old policy  of
pegging  the value of the Renminbi to  the U.S. dollar,  and  the  Renminbi appreciated more  than 20%
against the U.S. dollar over the following three  years.  Between  July  2008 and  June 2010, this
appreciation halted and the exchange  rate between the  Renminbi and  the U.S. dollar remained within  a
narrow band. Since June 2010, the Renminbi has  fluctuated against the U.S.  dollar, at  times
significantly and unpredictably. It is difficult  to  predict  how market forces or PRC or U.S. government
policy may impact the exchange rate between the Renminbi and  the U.S. dollar in  the future.

To the extent that we need to convert the  U.S. dollars we  receive from  any offering or financing
into Renminbi to fund our operations,  acquisitions,  or for  other  uses within the PRC, appreciation of
the Renminbi against the U.S. dollar  would have  an adverse effect on the Renminbi amount we receive
from the conversion. To the extent that  we seek to convert Renminbi into U.S.  dollars, depreciation of
the Renminbi against the U.S. dollar  would have  an adverse effect on the U.S. dollar amount we
receive from the conversion. On the other hand,  a decline in  the value  of the Renminbi against the
U.S. dollar could reduce the U.S. dollar  equivalent of our financial results, the value of your  investment
in the company and the dividends that  we may  pay  in the future, if any,  all of which  may materially and
adversely affect the prices of our ADS.

The Renminbi has fluctuated significantly against the U.S. dollar during the  reporting periods

presented, from a rate of RMB6.4778  to  US$1.00 as of December 31, 2015 and to a rate of
RMB6.9430 to US$1.00 as of December 30,  2016 and to a rate of RMB6.5063 to US$1.00 as  of
December 29, 2017. We are exposed  to currency  risk attributable to foreign currencies denominated
monetary assets and liabilities that are  different  from the respective  group entities’ functional currency,
while as these monetary assets and liabilities are not material, and all of our revenues and most  of  our
expenses are denominated in Renminbi,  the changes in  the exchange rates of Renminbi against U.S.
dollars have not historically materially impacted our results of  operations.

We  are not currently subject to any significant direct foreign  exchange risk and accordingly,  we
have not hedged exposures denominated in foreign currencies,  nor do we have  any other  derivative
financial instruments outstanding. Based  on  the amount of our cash, cash  equivalents and restricted
cash as of December 31, 2017, a 1.0% change in the exchange rate between the Renminbi  and the  U.S.
dollar would result in an increase or decrease  of RMB58.6  million (US$9.0  million) to our cash,  cash
equivalents and restricted cash.

140

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN  EQUITY SECURITIES

A. Debt Securities

Not applicable.

B. Warrants and Rights

Not applicable.

C. Other Securities

Not applicable.

D. American Depositary Shares

Fees and Charges Our ADS Holders  May  Have to Pay

Deutsche Bank Trust Company Americas, the depositary of our ADS program, collects its fees for
delivery and surrender of ADSs directly from investors depositing  shares or  surrendering ADSs for the
purpose of withdrawal or from intermediaries  acting  for  them. The depositary collects fees for making
distributions to investors by deducting  those  fees  from the amounts  distributed or  by  selling a  portion
of distributable property to pay the fees.  The depositary  may  collect  its  annual fee for depositary
services by deducting from cash distributions  or by  directly billing investors or by charging the
book-entry system accounts of participants acting for them. The depositary may  generally refuse to
provide fee-attracting services until its fees for  those services  are  paid. Set  forth below  is a summary  of
fees holders of our ADSs may be required to pay for various services the depositary may provide:

Service

(cid:127) Issuance of ADSs, including issuances resulting
from a distribution of shares or rights or  other
property

Up to  US$0.05  per  ADS issued

Fees

(cid:127) Cancellation of ADSs, including the  case of

Up to US$0.05 per ADS cancelled

termination of the deposit agreement

(cid:127) Distribution of cash dividends or other cash

Up to  US$0.05 per ADS held

distributions

(cid:127) Distribution of ADSs pursuant to share

Up  to US$0.05 per ADS  held

dividends, free share distributions or exercise  of
rights.

(cid:127) Distribution of securities other than  ADSs or

rights to purchase additional ADSs

(cid:127) Depositary services

A  fee equivalent to the  fee that would be payable
if securities distributed to you  had been ordinary
shares and the ordinary shares had been deposited
for issuance of ADSs

Up  to US$0.05 per ADS held  on the  applicable
record date(s) established by the depositary bank

(cid:127) Transfer of ADRs

US$1.50 per certificate presented for transfer

As an ADS holder, you will also be responsible to pay certain fees and expenses incurred  by  the

depositary bank and certain taxes and governmental charges such as:

(cid:127) Fees for the transfer and registration of ordinary shares charged by the registrar  and transfer
agent for the ordinary shares in the Cayman Islands (i.e.,  upon deposit  and  withdrawal  of
ordinary shares).

141

(cid:127) Expenses incurred for converting foreign currency into U.S. dollars.

(cid:127) Expenses for cable, telex and fax transmissions and for delivery of securities.

(cid:127) Taxes and duties upon the transfer of securities, including any applicable stamp  duties, any stock

transfer charges or withholding taxes  (i.e., when ordinary shares are deposited or  withdrawn
from deposit).

(cid:127) Fees and expenses incurred in connection with  the delivery or servicing of ordinary shares  on

deposit.

(cid:127) Fees and expenses incurred in connection with  complying with exchange control regulations and
other regulatory requirements applicable to ordinary shares, deposited  securities, ADSs and
ADRs.

(cid:127) Any applicable fees and penalties thereon.

Fees and Other Payments Made by the  Depositary to  Us

The depositary has agreed to reimburse us for a portion of certain expenses we  incur  that  are
related to establishment and maintenance  of the  ADR program, including investor relations expenses.
There are limits on the amount of expenses  for which the depositary will reimburse us, but the  amount
of reimbursement available to us is not related  to  the amounts  of fees the depositary collects from
investors. Further, the depositary has agreed to reimburse us certain  fees  payable to the depositary by
holders  of ADSs. Neither the depositary  nor we can  determine the  exact  amount to be made available
to us because (i) the number of ADSs  that will  be  issued and  outstanding, (ii)  the level of  service  fees
to be charged to holders of ADSs and  (iii) our reimbursable expenses  related to the  program are  not
known at this time.

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

PART II.

None.

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE

OF PROCEEDS

On September 15,  2014, our shareholders voted in favor of a proposal to  adopt a  dual-class share

structure, pursuant to which our authorized share capital was reclassified and re-designated  into
Class A ordinary shares and Class B ordinary  shares, with each Class A ordinary  share being entitled  to
one vote and each Class B ordinary share being entitled to ten votes on all matters  that  are subject to
shareholder vote.

See  ‘‘Item 10. Additional Information’’ for a description of the rights of securities holders.

ITEM 15. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As required by Rule 13a-15(b) under the Exchange Act, our senior management,  with the
participation of our chief executive officer  and  chief financial officer, has  performed  an evaluation of
the effectiveness of our disclosure controls  and  procedures within the meaning of  Rules 13a-15(e) and
15d-15(e) of the Exchange Act. Based upon that evaluation, our senior  management has  concluded
that, as of December 31, 2017, our disclosure controls and procedures were effective.

Disclosure controls and procedures means controls and other procedures that are designed to
ensure that information required to be  disclosed by  us in the reports  that  we file  or submit under  the

142

Exchange Act is recorded, processed,  summarized and reported,  within the  time periods specified  in
SEC’s rule and forms and that such information required to be disclosed  by  us  in the reports  that  we
file or submit under the Exchange Act is  accumulated and  communicated to our management,
including our principal executive and principal financial  officers,  or persons  performing  similar
functions, as appropriate to allow timely decisions regarding  required disclosures.

Management’s Annual Report on Internal  Control over  Financial Reporting

Our management is responsible for establishing and maintaining adequate internal  control over
financial reporting as defined in Rules  13a-15(f) and 15d-15(f) under the Exchange  Act. Our  internal
control over financial reporting is a process designed  to  provide reasonable assurance regarding the
reliability of our financial reporting and  the preparation of financial statements for external purposes in
accordance with U.S. GAAP and includes  those policies  and procedures that (1) pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of our company;  (2) provide reasonable  assurance that transactions are
recorded  as necessary to permit preparation of consolidated financial statements in  accordance with
U.S. GAAP, and that receipts and expenditures of our company are being made only in accordance
with authorizations of our management  and directors;  and  (3) provide  reasonable  assurance regarding
prevention or timely detection of the  unauthorized acquisition, use or disposition of our company’s
assets that could have a material effect  on  the consolidated financial statements. Because of its inherent
limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness  to  future periods are  subject to the risks that controls may
become  inadequate because of changes  in  conditions, or  that the degree of compliance  with the policies
or procedures may deteriorate.

Our management conducted an assessment of the effectiveness of our company’s  internal control

over financial reporting as of December  31, 2017  based on  the framework  in Internal Control—
Integrated Framework (2013) issued by the Committee of Sponsoring  Organizations of the Treadway
Commission. Based on this assessment, our management concluded that our internal control over
financial reporting was effective as of  December 31, 2017.

Deloitte Touche Tohmatsu, our independent  registered public accounting firm, audited  the financial

statements included in this annual report  and  issued  an attestation  report on  our management’s
assessment of our company’s internal control over financial reporting as of December  31, 2017.

Attestation Report of the Registered Public  Accounting Firm

The attestation report on our management’s assessment of our company’s internal control  over

financial reporting issued by Deloitte Touche Tohmatsu, our independent registered public accounting
firm, appears on page F-3 of this annual report.

Changes  in Internal Control over Financial Reporting

As required by Rule 13a-15(d), under the Exchange Act,  our management, including  our  chief
executive officer and our chief financial  officer, also conducted an  assessment of our company’s internal
control over financial reporting to determine whether  any  changes  occurred during the  period covered
by this annual report have materially  affected, or are reasonably likely  to  materially affect, our internal
control over financial reporting. Based  on that  assessment, it  has been  determined that there has  been
no such change during the period covered by  this annual report.

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT

Our board of directors has determined that Ms. Kathleen Chien,  an independent  director (under
the standards set forth in Section 303A  of the  NYSE Listed Company Manual and  Rule 10A-3 under

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the Exchange Act) and member of our  audit committee,  qualifies as an audit committee  financial
expert.

ITEM 16B. CODE OF ETHICS

Our board of directors has adopted a  code  of  ethics that  applies to all of the  directors, officers  and

employees of us and our subsidiaries, whether they work  for  us on a full-time, part-time, consultative,
or temporary basis. In addition, we expect  those who do business  with us, such as consultants,  suppliers
and collaborators, to also adhere to the  principles outlined  in the  code of  ethics. Certain  provisions of
the code of ethics apply specifically to our chief executive officer, chief financial officer, senior finance
officer, controller, vice presidents and  any other persons who perform similar functions for  us. We  have
filed our code of business conduct and  ethics  as an exhibit to our  registration statement on  Form F-1
(No. 333-179581) in connection with our initial public offering in March  2012, which  was  incorporated
by reference thereto in this annual report.

ITEM 16C. PRINCIPAL ACCOUNTANT FEES  AND SERVICES

The following table sets forth the aggregate fees by categories specified below in  connection with
certain professional services rendered  by Deloitte  Touche Tohmatsu, our principal accountant,  for the
periods indicated. We did not pay any other fees to our principal accountant during the periods except
as indicated below.

Audit Fees(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-Related Fees(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  Fees(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Other Fees(4)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017

2016

RMB

RMB
(in thousands)
12,500
1,387
140
630

US$

1,921
213
22
97

10,500
2,797
1,307
900

(1) ‘‘Audit Fees’’ represent the aggregate fees billed for each of  the  fiscal years listed  for
professional services rendered by our  principal accountant  for  the audit  of  our  annual
consolidated financial statements, review of quarterly  financial  information, and  audit
services that are normally provided by the principal accountant in connection with
regulatory filings or engagements for those  fiscal years.

(2) ‘‘Audit-Related Fees’’ represent the aggregate fees billed in  each of the fiscal  years  listed
for assurance and related services by  our principal  accountant that  are  reasonably related
to the performance of the audit or review  of our financial statements and are not
reported under ‘‘Audit Fees.’’

(3) ‘‘Tax Fees’’ represent the aggregate  fees  billed in each  of the fiscal years listed for

professional services rendered by our  principal accountant  for  tax  compliance, tax  advice,
and tax planning.

(4) ‘‘All Other Fees’’ represent the aggregate fees billed in  each of the fiscal  years  listed for
products and services provided by our principal accountant,  other  than  the services
reported in (1), (2) and (3).

All audit and permitted non-audit services provided by our principal accountant,  including audit
services, audit-related services, tax services  and other  services as described  above, must be and have
been approved in advance by our audit committee.

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR  AUDIT COMMITTEES

None.

144

ITEM 16E. PURCHASES OF EQUITY  SECURITIES BY THE ISSUER AND AFFILIATED

PURCHASERS

On November 17, 2015, our board of directors  has approved a  share repurchase program, or the
2015 Repurchase Program, pursuant to which  we  were authorized to purchase our own ADSs  with an
aggregate value of up to US$300 million over the following 24-month  period, ending on November 16,
2017. We funded the 2015 Repurchase Program out  of our  existing cash balance, including cash
generated from our operations. Under  the 2015 Repurchase Program, we were  authorized to effect  the
proposed share repurchase on the open market at prevailing  market  prices, in negotiated transactions
off the market, and/or in other legally permissible  means from time to time as market conditions
warrant in compliance with applicable requirements of  Rule 10b5-1 and/or Rule 10b-18 under the
Exchange Act, at times and in such amounts as we  deem appropriate.  As of  December 31,  2017, we
repurchased approximately 8.1 million our own  ADSs with a total consideration of approximately
US$130.4 million from the open market under  the 2015 Repurchase Program.

Period

January 1 to January 31, 2017 . . .
February 1 to February 29, 2017 . .
March 1 to March 31, 2017 . . . . .
April 1 to April 30, 2017 . . . . . . .
May 1 to  May 31, 2017 . . . . . . . .
June 1 to June 30, 2017 . . . . . . . .
July 1 to July 31, 2017 . . . . . . . . .
August 1 to August 31, 2017 . . . .
September 1 to September 30,

2017 . . . . . . . . . . . . . . . . . . . .
October 1 to October 31, 2017 . . .
November 1 to November 30,

2017(2) . . . . . . . . . . . . . . . . . .

December 1 to December 31,

2017 . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .

Total

Total Number of
ADS Purchased

Average Price
Paid Per ADS(1)

Total Number of
ADSs Purchased
as Part of Publicly
Announced Plans or
Programs

—
—
—
—
—
—
—
—

—
—

—

—
—

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A

N/A

N/A
N/A

—
—
—
—
—
—
—
—

—
—

—

—
—

Approximate
Dollar Value of
ADSs that May
Yet Be Purchased
Under the Plans or
Programs

US$169,599,129
US$169,599,129
US$169,599,129
US$169,599,129
US$169,599,129
US$169,599,129
US$169,599,129
US$169,599,129

US$169,599,129
US$169,599,129

US$169,599,129

N/A
N/A

(1) Each ADS represents 0.2 Class A  ordinary share.

(2) The repurchase program ended  on  November  16, 2017.

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

None.

ITEM 16G. CORPORATE GOVERNANCE

Section 303A.08 of the NYSE Listed  Company  Manual requires a NYSE-listed  company to obtain

its  shareholders’ approval when an equity compensation  arrangement is established or materially
amended. Section 303A.00 of the NYSE Listed Company Manual  permits a foreign private issuer like
our  company to follow home country  practice  in certain corporate governance matters. Pursuant  to  the
approval on July 1, 2014 by our board of  directors, we  adopted our 2014  Plan. Our Cayman  Islands
counsel has provided a letter to NYSE dated July 5, 2014 certifying that under  Cayman Islands  law, we
are not required to obtain shareholders’ approval for  adoption of an equity  incentive plan. NYSE has
acknowledged the receipt of such letter  and  our home country practice with respect to approval  for the
adoption of our 2014 Plan.

145

Other than the home country practices  described above, we are not aware of any significant
differences between our corporate governance practices  and  those followed by domestic companies
under NYSE Listed Company Manual.

ITEM 16H. MINE SAFETY DISCLOSURE

Not applicable.

ITEM 17. FINANCIAL STATEMENTS

We  have elected to provide financial  statements pursuant to Item 18.

PART III.

ITEM 18. FINANCIAL STATEMENTS

The consolidated financial statements of  Vipshop  Holdings Limited  are included at the end of this

annual report.

ITEM 19. EXHIBITS

Exhibit
Number

1.1

1.2

2.1

2.2

2.3

2.4

Document

Amended and Restated Memorandum and Articles of  Association  of  the Registrant
(incorporated by reference to Exhibit 3.2 to our  Registration Statement  on Form F-1 (File
No. 333-179581), as amended, initially filed  with the  Securities and Exchange  Commission
on February 17, 2012).

Second Amended and Restated Memorandum and Articles  of  Association of the
Registrant adopted by the shareholders  of  the  Registrant on September 15, 2014
(incorporated by reference to Exhibit 99.2 to our  Report of Foreign  Private Issuer on
Form 6-K furnished to the Securities and Exchange  Commission on September 16, 2014).

Form of Ordinary Share Certificate of the Registrant (incorporated by reference  to
Exhibit 4.1 to our Registration Statement on  Form F-1  (File No. 333-179581),  as amended,
initially filed with the Securities and Exchange Commission  on February 17, 2012).

Deposit Agreement among the  Registrant, the depositary and all holders of the American
Depositary Receipts of the Registrant, dated as  of March 22, 2012 (incorporated by
reference to Exhibit 4.3 to our Registration  Statement on  Form  S-8 (File No.  333-181559)
filed with the Securities and Exchange  Commission on May 21, 2012).

Form of Amendment to Deposit Agreement among the Registrant, the depositary  and all
holders of the American Depositary Receipts  of  the  Registrant (incorporated by reference
to Exhibit 99.(A)(2) to the Registration Statement on Form F-6EF filed by Deutsche Bank
Trust Company Americas with the Securities and Exchange Commission on October  21,
2014).

Amended and Restated Shareholders’  Agreement, among the Registrant and other parties
thereto dated as of April 11, 2011 (incorporated by  reference to Exhibit 4.4 to our
Registration Statement on Form F-1  (File  No. 333-179581), as amended, initially filed with
the Securities and Exchange Commission on  February 17, 2012).

146

Exhibit
Number

2.5

2.6

2.7

4.1

4.2

4.3

4.4

4.5

4.6

4.7

Document

Indenture, dated as of  March  17, 2014 between the  Registrant and Deutsche Bank Trust
Company Americas (incorporated by reference to Exhibit 2.4  to  our Annual  Report on
Form 20-F (File No. 001-35454) filed  with the Securities and Exchange Commission  on
April 25, 2014).

First Supplemental Indenture,  dated as of March 17, 2014,  between the Registrant  and
Deutsche Bank Trust Company Americas (incorporated  by reference to Exhibit 2.5 to our
Annual Report on Form 20-F (File No. 001-35454) filed with the Securities and Exchange
Commission on April 25, 2014).

Second Supplemental Indenture,  dated as of November 11, 2014, between  the Registrant
and Deutsche Bank Trust Company Americas (incorporated by  reference to Exhibit 2.7  to
our Annual Report on Form 20-F (File No.  001-35454)  filed with the  Securities  and
Exchange Commission on April 24, 2015).

2011 Stock Incentive Plan (incorporated by reference to Exhibit 10.1  to  our  Registration
Statement on Form F-1 (File  No. 333-179581), as amended, initially filed with the
Securities and Exchange Commission  on February 17, 2012).

2012 Share Incentive Plan (incorporated by reference  to  Exhibit  10.11 to our Registration
Statement on Form F-1 (File  No. 333-179581), as amended, initially filed with the
Securities and Exchange Commission  on February 17, 2012).

2014 Share Incentive Plan (incorporated by reference  to  Exhibit  10.1 to our Registration
Statement on Form S-8, as amended, initially filed  with the Securities  and  Exchange
Commission on October 22, 2014).

Form of Employment Agreement between  the Registrant  and  the  executives  of the
Registrant (incorporated by reference  to  Exhibit 10.2 to our Registration Statement on
Form F-1 (File No. 333-179581), as amended, initially filed with  the Securities  and
Exchange Commission on February 17, 2012).

Amended and Restated Business Operation Agreement, dated  as of October  8, 2011,
between Guangzhou Vipshop Computer Service Co., Ltd  (now Vipshop  (China) Co., Ltd.)
and Guangzhou Vipshop Information Technology  Co., Ltd. (incorporated by reference  to
Exhibit 10.5 to our Registration Statement on  Form F-1  (File No. 333-179581),  as
amended, initially filed with the Securities and Exchange Commission on February 17,
2012).

Fourth Amended and Restated Equity Interest Pledge Agreement, dated as of
December 23, 2015, among Vipshop (China) Co.,  Ltd. (formerly  known as Guangzhou
Vipshop Computer Service Co., Ltd.), the  shareholders of  Guangzhou Vipshop
Information Technology Co., Ltd. and Guangzhou Vipshop  Information
Technology Co., Ltd. (incorporated by reference to Exhibit 4.8 to our Annual  Report on
Form 20-F (File No. 001-35454) filed  with the Securities and Exchange Commission  on
April 22, 2016)

Fourth Amended and Restated Exclusive Option Agreement,  dated as of December 23,
2015, among Vipshop (China) Co., Ltd.  (formerly  known as Guangzhou Vipshop
Computer Service Co., Ltd.), the shareholders of  Guangzhou  Vipshop Information
Technology Co., Ltd. and Guangzhou Vipshop Information Technology Co.,  Ltd.
(incorporated by reference to Exhibit 4.9 to our  Annual  Report  on Form  20-F (File
No. 001-35454) filed with the Securities and Exchange Commission on April 22,  2016)

147

Exhibit
Number

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15

Document

Third Amended and Restated Power of Attorney  and Second  Amended and  Restated
Power of Attorney, both dated as of December 23, 2015,  by  the respective shareholders  of
Guangzhou Vipshop Information Technology Co., Ltd. (incorporated by  reference to
Exhibit 4.10 to our Annual Report on Form 20-F (File No. 001-35454) filed with  the
Securities and Exchange Commission  on April 22, 2016)

Form of Indemnity Agreement  between the Registrant and its  directors and officers
(incorporated by reference to Exhibit 10.10 to our  Registration Statement on Form  F-1
(File No. 333-179581), as amended, initially  filed with the Securities and Exchange
Commission on February 17, 2012).

English Translation of Contract for Assignment of State-owned Construction Land Use
Right dated July 16, 2015 between Guangzhou Municipal Bureau of Land  Resources  and
Housing Management and Guangzhou Vipshop  Data Technology Co., Ltd. (incorporated
by reference to Exhibit 4.10 to our Annual  Report  on Form 20-F (File  No. 001-35454)
filed with the Securities and Exchange  Commission on April 14, 2017)

English Translation of Contract for Assignment of State-owned Construction Land Use
Right dated August 20, 2015 between Guangzhou Municipal Bureau of Land Resources
and Housing Management and Guangzhou Vipshop  Data Technology Co., Ltd.
(incorporated by reference to Exhibit 4.11 to our  Annual  Report  on Form  20-F (File
No. 001-35454) filed with the Securities and Exchange Commission on April 14,  2017)

Subscription Agreement dated  December  17, 2017, among the Registrant, Windcreek
Limited and Tencent Mobility Limited (incorporated by  reference to Exhibit 99.2 to our
Report of Foreign Private Issuer on Form  6-K  furnished to  the  Securities  and Exchange
Commission  on  December  18,  2017)

Business Cooperation Framework Agreement dated December 17, 2017 among the
Registrant and JD.com, Inc. (incorporated by reference  to  Exhibit  99.3 to Schedule 13D
(File No. 005-86788) filed by JD.com, Inc. with the Securities and  Exchange Commission
on January 8, 2018)

Strategic Cooperation Framework  Agreement  dated December 17, 2017 among the
Registrant and Shenzhen Tencent Computer Systems  Company Limited  (incorporated  by
reference  to  Exhibit  4  to  Schedule  13D  (File  No.  005-86788)  filed  by  Tencent  Holdings
Limited with the Securities and Exchange Commission  on  January 8, 2018)

Investor Rights Agreement dated December 29,  2017 among the  Registrant,  Mr.  Eric Ya
Shen, Mr. Arthur Xiaobo Hong, Elephant  Motion Holdings Limited, High Vivacity
Holdings Limited, Windcreek Limited and  Tencent Mobility Limited  (incorporated by
reference to Exhibit 99.4 to Schedule 13D (File No. 005-86788)  filed by  JD.com, Inc.  with
the Securities and Exchange Commission on  January 8, 2018)

8.1* List of Significant Consolidated Entities  of the Registrant.

11.1

Code of Business Conduct and Ethics of  the Registrant (incorporated by reference  to
Exhibit 99.1 to our Registration Statement on  Form F-1  (File No. 333-179581),  as
amended, initially filed with the Securities and Exchange Commission on February 17,
2012).

12.1* Chief Executive Officer Certification Pursuant to Section  302 of the  Sarbanes-Oxley Act of

2002

148

Exhibit
Number

Document

12.2* Chief Financial Officer Certification Pursuant to Section 302 of  the  Sarbanes-Oxley Act of

2002

13.1** Chief Executive Officer Certification Pursuant to Section  906 of the  Sarbanes-Oxley Act of

2002

13.2** Chief Financial Officer Certification Pursuant to Section 906 of  the  Sarbanes-Oxley Act of

2002

15.1* Consent of Deloitte Touche Tohmatsu

15.2* Consent of Han Kun Law Offices

15.3* Consent of Travers Thorp Alberga

101.INS* XBRL Instance Document

101.SCH* XBRL Taxonomy Extension Scheme Document

101.CAL* XBRL Taxonomy Extension  Calculation Linkbase Document

101.DEF* XBRL Taxonomy Extension  Definition Linkbase Document

101.LAB* XBRL Taxonomy Extension Label Linkbase Document

101.PRE* XBRL Taxonomy Extension  Presentation Linkbase Document

*

Filed with this annual report on Form 20-F.

** Furnished with this annual report  on  Form 20-F.

149

The registrant hereby certifies that it  meets all  of  the requirements for filing on Form  20-F and

that it has duly caused and authorized  the  undersigned  to sign this annual report  on its behalf.

SIGNATURES

Vipshop Holdings Limited

By: /s/ ERIC YA SHEN

Name: Eric Ya Shen
Title: Chairman of the Board of Directors and

Chief Executive Officer

Date: April 19, 2018

150

VIPSHOP HOLDINGS LIMITED

INDEX TO THE CONSOLIDATED FINANCIAL STATEMENTS

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31,  2016 and 2017 . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income and Comprehensive Income  for each of the three  years  in

Page

F-2
F-4

the period ended December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7

Consolidated Statements of Shareholders’ Equity for each of the  three years in the  period

ended December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-8

Consolidated Statements of Cash Flows  for  each of the three years in the period ended

December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-10
Notes to the Consolidated Financial  Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-12
Schedule I—Financial Information of Parent Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-71

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of Vipshop  Holdings Limited

Opinion on the Financial Statements

We  have audited the accompanying consolidated balance sheets of Vipshop Holdings  Limited,

subsidiaries, variable interest entities  (‘‘VIEs’’) and VIEs’ subsidiaries (the ‘‘Group’’) as  of
December 31, 2017 and 2016, the related  consolidated statements of income and comprehensive
income, shareholders’ equity, and cash flows,  for each of the three years in the period ended
December 31, 2017, the related notes  and the  schedule  listed in  the Schedule I (collectively referred  to
as the ‘‘financial statements’’). In our opinion, the  financial statements present  fairly, in all material
respects, the financial position of the  Group as  of  December  31, 2017 and 2016,  and the  results of its
operations and its cash flows for each  of  the  three years in the  period  ended December  31, 2017, in
conformity with accounting principles  generally  accepted in the United States of America.

Our audits also comprehended the translation of Renminbi amounts into United States dollar
amounts and, in our opinion, such translation has been  made  in conformity  with the basis stated in
Note 2. Such United States dollar amounts  are presented solely for  the  convenience of readers in  the
United States of America.

We  have also audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States) (PCAOB), the  Group’s internal  control over financial reporting  as of
December 31, 2017, based on criteria established in Internal Control—Integrated Framework (2013)
issued by the Committee of Sponsoring  Organizations  of  the Treadway Commission and our report
dated April 19, 2018, expressed an unqualified opinion  on the Group’s  internal control over  financial
reporting.

Basis for Opinion

These financial statements are the responsibility of the Group’s management. Our  responsibility is

to express an opinion on the Group’s  financial statements based on our audits. We are a public
accounting firm registered with the PCAOB and  are required to be independent with respect to the
Group in accordance with the U.S. federal securities laws  and the applicable rules and  regulations of
the Securities and Exchange Commission and the  PCAOB.

We  conducted our audits in accordance with the standards  of  the PCAOB. Those standards require

that we plan and perform the audit to  obtain reasonable assurance about whether  the financial
statements are free of material misstatement,  whether due to error or fraud. Our  audits included
performing procedures to assess the risks of material misstatement of the financial statements, whether
due to error or fraud, and performing procedures that respond to those risks. Such procedures included
examining, on a test basis, evidence regarding the  amounts and  disclosures in the financial statements.
Our audits also included evaluating the  accounting principles used and significant estimates made by
management, as well as evaluating the  overall  presentation of the financial statements. We believe  that
our  audits provide a reasonable basis  for  our opinion.

/s/ Deloitte Touche Tohmatsu

Certified Public Accountants

Hong Kong

April 19, 2018

We  have served as the Group’s auditor since 2011.

F-2

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of Vipshop  Holdings Limited

Opinion on Internal Control over Financial  Reporting

We  have audited the internal control over  financial reporting of  Vipshop Holdings  Limited,
subsidiaries,  VIEs  and  VIEs’  subsidiaries  (the  ‘‘Group’’)  as  of  December 31,  2017,  based  on  criteria
established in Internal Control—Integrated Framework (2013)  issued  by  the  Committee  of  Sponsoring
Organizations of the Treadway Commission  (COSO). In our opinion, the Group  maintained,  in all
material respects, effective internal control over financial reporting as  of December 31, 2017, based on
criteria established in  Internal Control—Integrated Framework (2013) issued by COSO.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting

Oversight Board (United States) (PCAOB), the  consolidated financial statements  as of and for  the year
ended December 31, 2017, of the Group  and our report dated  April 19,  2018, expressed  an unqualified
opinion  on  those  financial  statements.

Basis for Opinion

The  Group’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial

reporting  and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting,
included  in  the  accompanying  Management’s  Annual  Report  on  Internal  Control  over  Financing
Reporting. Our responsibility is to express an  opinion on  the Group’s internal control over financial
reporting based on our audit. We are  a public  accounting firm registered with the PCAOB and are
required to be independent with respect  to the Group  in accordance with the U.S. federal securities
laws and the applicable rules and regulations of the Securities  and Exchange Commission and the
PCAOB.

We  conducted our audit in accordance with the standards of  the PCAOB. Those standards require

that we plan and perform the audit to  obtain reasonable assurance  about whether  effective  internal
control over financial reporting was maintained in all material respects.  Our  audit included obtaining
an  understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material
weakness  exists,  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control  based
on the assessed risk, and performing such other procedures as we considered  necessary  in the
circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal  Control over Financial Reporting

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable

assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are  being  made  only
in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition  of  the  company’s  assets  that  could  have  a  material  effect  on  the  financial  statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree
of compliance with the policies or procedures may deteriorate.

/s/ Deloitte Touche Tohmatsu

Certified Public Accountants

Hong Kong

April 19, 2018

F-3

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED BALANCE SHEETS

(All amounts in thousands, except for share and par value data)

As of December 31,

2016

RMB

2017

RMB

ASSETS
CURRENT  ASSETS
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Held-to-maturity investments (Note 6) . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net (Note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Amounts due from related parties (Note 26(a))
Other receivables and prepayments, net (Note 5)
. . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets (Note 23) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,109,577
—
671,776
2,333,918
8,352
2,293,825
4,948,609
214,815

9,973,891
248,101
245,981
4,803,527
10,191
3,674,196
6,960,251
—

2017

US$
Note 2(ad)

1,532,959
38,132
37,807
738,289
1,566
564,714
1,069,771
—

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14,580,872

25,916,138

3,983,238

NON-CURRENT ASSETS
Property and equipment, net (Note 7) . . . . . . . . . . . . . . . . . . . . . . . . .
Deposits for property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . .
Land use rights, net (Note 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net (Note 9)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in affiliates (Note 10) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments (Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale investments (Note 12) . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets (Note 13) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill (Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets (Note 23) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,467,451
1,039,793
2,399,058
725,147
93,144
503,117
407,944
510,821
367,106
—

6,660,825
307,859
3,077,770
400,994
66,334
387,640
146,282
366,760
367,106
285,112

1,023,750
47,317
473,045
61,632
10,195
59,579
22,483
56,370
56,423
43,821

Total non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,513,581

12,066,682

1,854,615

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25,094,453

37,982,820

5,837,853

The accompanying notes are an integral part of the consolidated financial statements.

F-4

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED BALANCE SHEETS (Continued)

(All amounts in thousands, except for share and par value data)

LIABILITIES  AND SHAREHOLDERS’ EQUITY
CURRENT  LIABILITIES
Accounts payable (Including accounts payable of the consolidated VIEs

and VIEs’ subsidiaries without recourse to the Company of RMB22,471
and RMB87,926 as of December 31, 2016 and 2017, respectively) . . . . .

Advances from customers (Including advances from customers of the
consolidated VIEs and VIEs’ subsidiaries without recourse to the
Company of RMB1,211,643 and RMB965,275 as of December 31, 2016
and 2017, respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued expenses and other current liabilities (Note 15) (Including

accrued expenses and other current liabilities of the consolidated VIEs
and VIEs’ subsidiaries without recourse to the Company of
RMB1,257,667 and RMB1,618,716 as of December 31, 2016 and 2017,
respectively). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amounts due to related parties (Note 26(b)) (Including amounts due to

related parties of the consolidated VIEs and VIEs’ subsidiaries without
recourse to the Company of RMB591 and RMB616 as of
December 31, 2016 and 2017, respectively) . . . . . . . . . . . . . . . . . . . .

Deferred income (Including deferred income of the consolidated VIEs

and VIEs’ subsidiaries without recourse to the Company of RMB16,222
and RMB54,543 as of December 31, 2016 and 2017, respectively) . . . . .

Securitization debt (Note 17) (Including securitization debt of the

consolidated VIEs and VIEs’ subsidiaries without recourse to the
Company of nil and nil as of December 31, 2016 and 2017,
respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Short term loans (Note 17) (Including short term loans of the

consolidated VIEs and VIEs’ subsidiaries without recourse to the
Company of nil and nil as of December 31, 2016 and 2017,
respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB

2017

RMB

2017

US$
Note 2(ad)

8,333,610

11,445,109

1,759,081

2,699,981

2,339,914

359,638

3,322,599

3,537,151

543,650

52,729

65,022

9,994

174,547

203,179

31,228

—

760,000

116,810

—

907,310

139,451

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14,583,466

19,257,685

2,959,852

NON-CURRENT LIABILITIES
Deferred tax liability (Note 23) (Including  deferred tax liability of the
consolidated VIEs and VIEs’  subsidiaries without recourse to the
Company of RMB4,904 and RMB4,224  as  of December 31, 2016 and
2017, respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred income (Including deferred  income of the consolidated VIEs

and VIEs’ subsidiaries without recourse to  the Company of RMB1,928
and RMB838  as of December 31,  2016  and  2017, respectively) . . . . . . .
Convertible senior notes (Note 18) . . . . . . . . . . . . . . . . . . . . . . . . . . .

100,583

17,007

2,614

246,902
4,381,698

362,649
4,094,903

55,738
629,375

687,727

Total non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,729,183

4,474,559

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,312,649

23,732,244

3,647,579

COMMITMENTS AND CONTINGENCIES (Note 25)

The accompanying notes are an integral part of the consolidated financial statements.

F-5

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED BALANCE SHEETS (Continued)

(All amounts in thousands, except for share and par value data)

SHAREHOLDERS’ EQUITY:
Class A ordinary shares (US$0.0001 par value, 483,489,642 shares
authorized, and 101,508,264 and 114,716,587 shares issued and
outstanding as of December 31, 2016 and 2017, respectively) . . . . . . . .

Class B ordinary shares (US$0.0001 par value, 16,510,358 shares
authorized, and 16,510,358 and 16,510,358 shares issued and
outstanding as of December 31, 2016 and 2017, respectively) . . . . . . . .

Treasury shares, at cost (1,356,918 and nil Class A shares as of

As of December 31,

2016

RMB

2017

RMB

2017

US$
Note 2(ad)

66

11

74

11

11

2

December 31, 2016 and 2017, respectively) . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss

(707,441)
3,130,126
3,653,026
(343,608)

—
8,715,995
5,602,681
(24,242)

—
1,339,624
861,116
(3,725)

Total Vipshop Holdings Limited shareholders’  equity . . . . . . . . . . . . . . .
Non-controlling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,732,180
49,624

14,294,519
(43,943)

2,197,028
(6,754)

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,781,804

14,250,576

2,190,274

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY . . . . . . . . . .

25,094,453

37,982,820

5,837,853

The accompanying notes are an integral part of the consolidated financial statements.

F-6

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED STATEMENTS OF INCOME AND  COMPREHENSIVE INCOME

(All amounts in thousands, except for share and per share data)

Product revenues
Other revenues

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39,409,961
793,251

55,281,900
1,309,402

71,171,653
1,740,660

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

2017

US$
Note 2(ad)
10,938,883
267,535

Total net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenues (including  inventory  write-down of  RMB293,946,

RMB303,233 and RMB206,733 for the  years  ended  December 31,
2015, 2016 and 2017,  respectively)

. . . . . . . . . . . . . . . . . . . . . . .

40,203,212

56,591,302

72,912,313

11,206,418

(30,306,723)

(42,994,688)

(56,618,471)

(8,702,100)

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,896,489

13,596,614

16,293,842

2,504,318

Fulfillment expenses (Note  27(c)) (including  shipping and handling

expenses of RMB1,714,606, RMB2,578,491  and  RMB3,830,229  for  the
years ended December 31,  2015, 2016  and 2017,  respectively) . . . . . .
Marketing expenses (Note  27(c))
. . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content expenses  (Note  27(c)) . . . . . . . . . . . . . . . . .
General and administrative expenses  (Note  27(c)) . . . . . . . . . . . . . . .

(3,667,031)
(2,089,348)
(1,076,520)
(1,301,472)

(4,904,526)
(2,837,680)
(1,563,582)
(1,941,146)

(6,899,654)
(2,978,621)
(1,808,452)
(2,447,724)

(1,060,457)
(457,806)
(277,954)
(376,208)

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(8,134,371)

(11,246,934)

(14,134,451)

(2,172,425)

Other operating income (Note 22)

. . . . . . . . . . . . . . . . . . . . . . . .

308,431

358,029

531,055

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment loss of investments . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expenses
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exchange (loss) gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on disposal of an  investment . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes and share of  loss  of  affiliates . . . . . . . . . .
Income tax expense (Note  23) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share of loss of affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to non-controlling  interests . . . . . . . . . . . . . . . .

2,070,549
(99,749)
(85,762)
267,208
(101,726)
—

2,050,520
(457,745)
(84,063)

1,508,712
80,953

2,707,709
(114,574)
(85,195)
107,044
51,100
—

2,666,084
(601,828)
(71,489)

1,992,767
44,050

2,690,446
(133,026)
(82,435)
101,125
(90,872)
55,615

2,540,853
(626,140)
(22,280)

1,892,433
57,222

Net income attributable  to Vipshop  Holdings  Limited’s  shareholders . . .

1,589,665

2,036,817

1,949,655

81,622

413,515
(20,446)
(12,670)
15,543
(13,967)
8,548

390,523
(96,236)
(3,424)

290,863
8,795

299,658

Shares used in calculating  earnings per  share:
Weighted average number of  Class A and  Class  B ordinary  shares  for

computing earnings  per  Class  A and Class  B  ordinary share:
—Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings per  Class A and Class  B ordinary share  (Note  24)

—Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive  loss,  net  of  tax  of nil: Foreign currency  translation

adjustments

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Loss)/gain of available-for-sale investments . . . . . . . . . . . . . . . . . . .
Reclassification adjustments for  losses  (gains)  included  in  net  income . . .

115,736,092
120,168,063

115,958,088
125,817,183

117,554,229
125,715,833

117,554,229
125,715,833

13.74
13.23
1,508,712

17.57
16.86
1,992,767

16.59
15.94
1,892,433

(55,653)
(7,783)
—

(288,956)
(17,042)
36,567

342,348
32,633
(55,615)

2.55
2.45
290,863

52,618
5,016
(8,548)

Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,445,276

1,723,336

2,211,799

339,949

Less: Comprehensive loss attributable  to  non-controlling  interests . . . . .

(84,119)

(40,854)

(57,222)

(8,795)

Comprehensive income attributable  to  Vipshop  Holdings  Limited’s

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,529,395

1,764,190

2,269,021

348,744

The accompanying notes are an integral part of the consolidated financial statements.

F-7

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED STATEMENTS OF  SHAREHOLDERS’ EQUITY

(All  amounts in thousands, except for  share data)

Vipshop Holdings  Limited Shareholders’ Equity

.

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(Note 20) .

(Note 20) .

.
Balance as of  December 31, 2014 .
.
.
.
.
Net income .
Issuance of  ordinary shares  upon exercise of  stock  options
.
.
.
Issuance of  ordinary shares  upon vesting of  shares  awards
.
.
.

.
.
.
.
Share-based  compensation expense .
.
Non-controlling interests arising  from  business  combinations .
.
Purchase additional  ownership interests in  a  subsidiary .
.
.
Foreign currency translation .
.
.
.
Fair value  changes  of available for sale  investments
.
.
. .
Repurchase of  ordinary shares (Note  21)

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F
-
8

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(Note 21) .

(Note 20) .

(Note 20) .

Net income .
.
.
Issuance of  ordinary shares  upon exercise of  stock  options
.
.
.
Issuance of  ordinary shares  upon vesting of  shares  awards
.
.
.
Re-issuance of  treasury  stock upon  vesting  of  shares awards
.
.
.

.
.
.
.
Share-based  compensation expense .
.
Non-controlling interests arising  from  business  combinations .
Purchase additional  ownership interests in  subsidiaries
.
Capital contribution from non-controlling  interest
.
.
.
.

.
.
.
.
.
Foreign currency translation .
Fair value  changes  of available-for-sale  investments
.
Reclassification adjustment for losses  included  in  net income .

shareholders .

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Class A ordinary
shares

Class B ordinary
shares

No. of
shares

98,028,314
—

956,587

1,100,618
—
—
—
—
—
—

100,085,519

—

560,930

861,815

—
—
—
—

—
—
—
—

Amount

RMB
63
—

No. of
shares

16,510,358
—

Amount

RMB
11
—

2

—
—
—
—
—
—
—

65

—

—

1

—
—
—
—

—
—
—
—

66

—

—
—
—
—
—
—
—

16,510,358

—

—

—

—
—
—
—

—
—
—
—

16,510,358

—

—
—
—
—
—
—
—

11

—

—

—

—
—
—
—

—
—
—
—

11

Treasury Stock

No. of
shares

Retained
Amount Earnings

Accumulated
other
comprehensive
income (loss)

RMB

RMB
—
26,544
— 1,589,665

RMB
(10,711)
—

Non-
controlling
interests

RMB
143,944
(80,953)

Total

RMB
2,698,068
1,508,712

Additional
paid-in
capital

RMB
2,538,217
—

6,321

—
—

—

—

—

—

—
—
—
—
—
302,941
—
—
(1,417)
—
—
(7,471)
—
—
—
—
—
—
— (1,614,135) (844,711)

— 2,036,817

—

5,747

(1)

—

—

—

(137,270)
475,653
—
(52,594)

257,217
—
—
—

137,270
—
—
—

—
—
—
—

—
—
—
—

—
—
—
—

—

—
—
—
—
—
—
—

—

—

—
—
—
—

—
—
—
—

—

—

6,323

—
—
—
—
(52,487)
(7,783)
—

(70,981)

—

—

—

—
—
—
—

—
(292,152)
(17,042)
36,567

—
—
20,418
(6,160)
(3,166)
—
—

—
302,941
19,001
(13,631)
(55,653)
(7,783)
(844,711)

74,083

3,613,267

(44,050)

1,992,767

—

—

—
—
73,637
(59,042)

1,800
3,196
—
—

5,747

—

—
475,653
73,637
(111,636)

1,800
(288,956)
(17,042)
36,567

Balance as of  December 31, 2015 .

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.

2,838,591

(1,614,135) (844,711) 1,616,209

Balance as of  December 31, 2016 .

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.

.

101,508,264

3,130,126

(1,356,918) (707,441) 3,653,026

(343,608)

49,624

5,781,804

The accompanying notes are an integral part of the consolidated financial statements.

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED STATEMENTS OF  SHAREHOLDERS’ EQUITY  (Continued)

(All amounts in thousands, except for share data)

Vipshop Holdings  Limited Shareholders’ Equity

Class A ordinary
shares

Class B ordinary
shares

Amount

RMB
66
—
8

No. of
shares

16,510,358
—
—

Amount

RMB
11
—
—

Additional
paid-in
capital

RMB
3,130,126
—
5,610,329

Treasury Stock

No. of
shares

Amount

Retained
earnings

Accumulated
other
comprehensive
income (loss)

RMB
(1,356,918) (707,441) 3,653,026
— 1,949,655
—
—

RMB

—
—

F
-
9

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(Note 20)

(Note 20)

.
Balance as of  December 31, 2016 .
.
.
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.
.
.
Net income .
Issuance of  ordinary shares  to new investors (Note  20) .
.
Issuance of  ordinary shares  upon vesting of  shares  awards
.
.
.
.
Re-issuance of  treasury  stock upon  exercise  of stock  options
.
.
Re-issuance of  treasury  stock upon  vesting  of  shares awards
.
.
.
.
.
Share-based  compensation expense .
.
Non-controlling interests arising  from  business  combinations
.
Foreign currency translation .
.
Fair value  changes  of available-for-sale  investments .
.
Reclassification adjustment for gains  included  in  net income
.
Balance as of  December 31, 2017 .

(Note 20)

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.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

No. of
shares

101,508,264
—
13,184,910

23,413

—

—
—
—
—
—
—
114,716,587

.
.
.

.

.

.
.

.
.

.

—

—

—
—
—
—
—
—
74

—

—

—
—
—
—
—
—
16,510,358

—

—

—
—
—
—
—
—
11

—

—

—

(234,409)

454,708

240,378

—

—

(467,063)
667,098
9,914
—
—
—
8,715,995

902,210
—
—
—
—
—
—

—
467,063
—
—
—
—
—
—
—
—
—
—
— 5,602,681

Non-
controlling
interests

RMB
49,624
(57,222)
—

—

—

Total

RMB
5,781,804
1,892,433
5,610,337

—

5,969

—
—
(36,345)
—
—
—
(43,943)

—
667,098
(26,431)
342,348
32,633
(55,615)
14,250,576

RMB
(343,608)
—
—

—

—

—
—
—
342,348
32,633
(55,615)
(24,242)

The accompanying notes are an integral part of the consolidated financial statements.

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED STATEMENTS OF CASH FLOWS

(All  amounts in thousands)

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

2017

US$
Note 2(ad)

1,508,712

1,992,767

1,892,433

290,863

20,113
31,774
110,791
52,382
8,537

(641)
102,531
3,424
20,445
(2,603)
914
(8,548)

(408,198)
(283)
(194,435)
(344,346)
(10,804)
494,493
(53,416)
44,698
1,889
4,081
(12,845)

Cash flows from operating activities: . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income  to  net cash by operating

activities:
. . . . . . . . . . . . . . .
Provision for allowance for doubtful  accounts
Inventory write-down . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation of property and equipment . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of land  use rights . . . . . . . . . . . . . . . . . . . . . . . . .
Losses (gains) on disposal of property and equipment  and other

assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation  expenses . . . . . . . . . . . . . . . . . . . . . .
Share of loss of  affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment loss  of  investments . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income  on  held-to-maturity  investments . . . . . . . . . . . . . .
Amortization of  debt  issuance  costs . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . .
Gain on disposal  of an available-for-sale  investment

Changes in operating  assets  and  liabilities:

11,884
293,946
291,401
289,644
2,785

1,688
302,941
84,063
99,749
(133,027)
33,453
—

57,743
303,233
610,976
363,977
37,657

10,499
475,653
71,489
114,574
(31,855)
35,824
—

130,862
206,733
720,840
340,816
55,545

(4,170)
667,098
22,280
133,026
(16,934)
5,950
(55,615)

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts due  from  related parties . . . . . . . . . . . . . . . . . . . . . . .
Other receivables  and  prepayments . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advances from  customers
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses  and  other current  liabilities . . . . . . . . . . . . . . .
Amounts due  to  related  parties . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(279,165)
(865)
(1,094,085)
(1,272,336)
31,146
643,370
585,624
537,300
131,182
(86,880)
(67,444)

(1,951,397)
30,251
(323,182)
(685,018)
(10,119)
1,553,400
690,402
(305,221)
(186,533)
55,549
(79,256)

(2,655,862)
(1,839)
(1,265,051)
(2,240,420)
(70,297)
3,217,304
(347,538)
290,818
12,293
26,554
(83,575)

Net cash generated from operating  activities

. . . . . . . . . . . . . . . . .

1,915,086

2,831,413

981,251

150,816

Cash flows from  investing  activities:

Purchases of property  and  equipment . . . . . . . . . . . . . . . . . . . . .
Purchases of land  use rights . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . .
Government subsidies  received  for  land  use  rights
Deposits paid  for  acquisition  of  land  use  rights
. . . . . . . . . . . . . .
Proceed from  disposal  of property and  equipment  and other assets . .
Purchases of other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of held-to-maturity  investments . . . . . . . . . . . . . . . . . .
Redemption of held-to-maturity investments  upon  maturities . . . . . .
Investment in affiliates  and other investments
. . . . . . . . . . . . . . .
Acquisition of subsidiaries, net of cash  acquired  of RMB30,303,

RMB19,490  and RMB174 in 2015,  2016  and 2017,  respectively . . .
Purchases of available-for-sale investments
. . . . . . . . . . . . . . . . .
Deposits for investment in affiliates and  other  investments . . . . . . .
Disposal of an available-for-sale  investment . . . . . . . . . . . . . . . . .
Cash paid for loan originations . . . . . . . . . . . . . . . . . . . . . . . . .
Cash received from loan  repayments . . . . . . . . . . . . . . . . . . . . .
Other investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,183,228)
(118,256)
19,550
(1,873,553)
204
(9,388)
(5,540,000)
7,633,963
(523,643)

(1,967,645)
(199,642)
240,069
(618,219)
13,385
(5,121)
(2,165,000)
3,332,482
(58,327)

(39,198)
(246,953)
(48,000)
—
(9,207)
—
400

(106,365)
(97,314)
—
—
(46,305)
—
9,000

(2,197,773)
(275,810)
117,825
—
9,290
(867)
(354,000)
796,729
(16,783)

(4,701)
—
(240,000)
279,295
(188,960)
46,149
(3,000)

(337,792)
(42,391)
18,109
—
1,428
(133)
(54,409)
122,455
(2,580)

(723)
—
(36,887)
42,927
(29,043)
7,093
(461)

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . .

(2,937,309)

(1,669,002)

(2,032,606)

(312,407)

The accompanying notes are an integral part of the consolidated financial statements.

F-10

VIPSHOP HOLDINGS LIMITED

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(All  amounts in thousands)

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

Cash flows from financing activities:

Proceeds from bank and  other borrowings . . . . . . . . . . . . . . . . . .
Repayment of bank and  other borrowings . . . . . . . . . . . . . . . . . .
Capital contributions  from  non-controlling interests . . . . . . . . . . . .
Acquisition of non-controlling interests . . . . . . . . . . . . . . . . . . . .
Partial redemption of convertible  senior notes . . . . . . . . . . . . . . .
Repurchase of ordinary  shares . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of securitization debt . . . . . . . . . . . . . . . .
Proceeds from issuance of ordinary shares to new  investors . . . . . . .
Proceeds from issuance of ordinary shares upon exercise  of stock

options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred settlement  of  acquisition  of  subsidiaries . . . . . . . . . . . . .
Other financing  activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

669,463
(574,463)
9,740
—
—
(650,197)
—
—

6,323
—
—

910,310
3,000
(3,000)
(98,000)
—
1,380
(25,855)
(111,636)
(21,697)
—
—
(193,619)
—
760,000
— 5,610,337

5,747
—
—

5,969
(64,990)
(1,250)

2017

US$
Note 2(ad)

139,912
(461)
—
(3,974)
(3,335)
—
116,810
862,293

917
(9,989)
(192)

Net cash (used in)  provided  by  financing  activities . . . . . . . . . . . . .

(539,134)

(393,128)

7,169,824

1,101,981

Effect of exchange  rate changes  on  cash,  cash  equivalents  and

restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

94,990

15,910

(6,054)

(929)

Net (decrease) increase in  cash,  cash  equivalents  and  restricted  cash .
Cash, cash equivalents  and  restricted  cash  at  beginning  of the period . .

(1,466,367)
4,790,751

785,193
3,324,384

6,112,415
4,109,577

939,461
631,630

Cash, cash equivalents  and restricted  cash  at  end  of  the period . . . . .

3,324,384

4,109,577

10,221,992

1,571,091

Reconciliatin in amounts  on the  consolidated  balance  sheets:

Cash and cash  equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,324,384
—

4,109,577
—

9,973,891
248,101

1,532,959
38,132

Total cash, cash  equivalents and  restricted  cash  at  end  of  the period . .

3,324,384

4,109,577

10,221,992

1,571,091

Supplemental disclosures of cash flow  information:

Interest paid, net  of  amount  capitalized . . . . . . . . . . . . . . . . . . .
Income tax paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Supplemental disclosure of  non-cash  investing  and financing activities:
Payables incurred  for  purchase  of  property and  equipment . . . . . . .
Payables for repurchase  of  ordinary  shares  (Note 21) . . . . . . . . . . .
Payables for acquisition of  subsidiaries . . . . . . . . . . . . . . . . . . . .

85,775
446,621

137,679
194,514
—

85,195
631,129

271,999
—
74,352

82,435
948,915

12,670
145,845

9,971
—
—

1,533
—
—

The non-cash  transaction from  acquisition  of  a subsidiary  by  acquiring additional  equity  interest  in an affiliate  during

the year ended December  31,  2016 are  set  out  in  Note  3(a).

The accompanying notes are an integral part of the consolidated financial statements.

F-11

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

1. Organization and principal activities

Vipshop Holdings Limited (the ‘‘Company’’) was  incorporated  in the Cayman  Islands on

August 27, 2010. The Company, through its subsidiaries, variable interest  entities (‘‘VIEs’’)  and VIEs’
subsidiaries (collectively, the ‘‘Group’’), operate  online platforms that offer high-quality branded
products to consumers in the People’s Republic  of  China  (the ‘‘PRC’’) through flash sales on  its
vipshop.com, vip.com and lefeng.com online platforms. Flash sale represents an  online  retail format
combining the advantages of e-commerce and discount sales through  selling a  finite quantity  of
discounted products or services online for a limited period of time.

F-12

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

1. Organization and principal activities (Continued)

As of December 31, 2017, the Company’s  significant subsidiaries and consolidated VIEs  consist of

the following:

Name  of subsidiaries

Date of
incorporation/
establishment

Place of
incorporation/
establishment

Percentage  of
shareholdings

Vipshop International  Holdings
Limited (‘‘Vipshop HK’’)

. . . . October 22,  2010

Hong Kong

100%

Vipshop (China) Co., Ltd.

(the ‘‘WFOE’’) . . . . . . . . . . .

January 20, 2011

China

100%

Principal activities

Investment  holding and
online retail

Warehousing,  logistics,
procurement,  research  and
development,  consulting

Vipshop (Kunshan)

E-Commerce Co.,  Ltd.
(‘‘Vipshop Kunshan’’) . . . . . . . August 2, 2011

China

100%

Warehousing and logistics

Vipshop (Jianyang)

E-Commerce Co., Ltd.
(‘‘Vipshop Jianyang’’) . . . . . . .

Vipshop (Tianjin)

E-Commerce Co., Ltd.
(‘‘Vipshop Tianjin’’) . . . . . . . .

Guangzhou Pinwei

February 22,  2012 China

100%

Warehousing and logistics

July 31, 2012

China

100%

Warehousing  and logistics

Software Co., Ltd. (‘‘Pinwei
Software’’) . . . . . . . . . . . . . . December  6,

China

100%

2012

Software  development  and
information  technology
support

Vipshop (Zhuhai)

E-Commerce Co.,  Ltd.
(‘‘Vipshop Zhuhai’’) . . . . . . . .

Vipshop (Hubei)

E-Commerce Co.,  Ltd.
(‘‘Vipshop Hubei’’) . . . . . . . . .

Shanghai Pinzhong Commercial

July 16, 2013

China

100%

Warehousing  and logistics

July 4, 2013

China

100%

Warehousing  and logistics

Factoring Co., Ltd.  (‘‘Pinzhong
Factoring’’) . . . . . . . . . . . . . . August 1, 2013

Chongqing Vipshop

E-Commerce Co.,  Ltd.
(‘‘Vipshop Chongqing’’) . . . . . October 22,  2013

Vipshop (Zhaoqing)

E-Commerce Co.,  Ltd.
(‘‘Vipshop Zhaoqing’’) . . . . . . November 22,

2013

China

100%

Business financing

China

100%

Warehousing  and  logistics

China

100%

Warehousing  and logistics

F-13

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

1. Organization and principal activities (Continued)

Name  of VIEs

Date of
incorporation

Place of
incorporation

Economic
interest  held

Principal activities

Guangzhou Vipshop Information
Technology Co., Ltd.(‘‘Vipshop
Information’’) . . . . . . . . . . . . . . . . . . August 22, 2008 China

VIE

Online retail

2. Summary of Significant Accounting Policies

(a) Basis of Presentation

The consolidated financial statements have been prepared in accordance with accounting principles

generally accepted in the United States of America (‘‘U.S. GAAP’’).

(b) Principles of consolidation

The consolidated financial statements include the financial statements of the Company, its
subsidiaries, VIEs and VIEs’ subsidiaries for which the Company is the  primary  beneficiary. All
intercompany transactions, balances and unrealized  profit and losses have been eliminated on
consolidation.

The Company evaluates the need to  consolidate  its VIEs  and VIEs’ subsidiaries  in which equity

investors do not have the characteristics of a controlling  financial interest or do not have sufficient
equity at risk for the entity to finance  its activities without  additional subordinated financial support.

As foreign-invested companies engaged in internet-based businesses is subject to significant
restrictions under current PRC laws and regulations, the Company and its PRC subsidiary, Vipshop
China, as a wholly foreign owned enterprise (‘‘WFOE’’), are both restricted from holding the licenses
that are necessary for the online operation in  China.  To  comply  with these restrictions, The Company
conducts the online operations principally through Vipshop Information. Vipshop Information holds the
licenses necessary to conduct the Internet-related operations  of vipshop.com and vip.com in China.

Since the Company does not have any equity interests in  Vipshop Information, in order to exercise

effective control over its operations, the  Company, through  its  wholly foreign owned  subsidiary,  the
WFOE, entered into a series of contractual arrangements  with Vipshop Information and its
shareholders, pursuant to which the Company  is entitled to  receive  effectively  all  economic benefits
generated from Vipshop Information  shareholders’ equity interests in  it. Details of certain key
agreements entered into between the WFOE,  Vipshop  Information and each of its individual
shareholders on January 20, 2011 and amended on October  8, 2011 are as follows:

Power of Attorney Agreements: Each equity holder of Vipshop Information irrevocably authorized

the WFOE to exercise the rights related to their shareholdings, including attending shareholders’
meetings and voting on their behalf on  all matters, including  but not limited to matters related  to  the
transfer, pledge or disposition of their respective equity  interests in Vipshop  Information, and
appointment of the executive directors  and senior  management of Vipshop Information. The WFOE
has the right to appoint any individual or entity to exercise  the  power of attorney on its behalf.  Each
power of attorney will remain in effect until  the shareholder ceases to hold any equity interest in
Vipshop Information.

F-14

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

Amended and Restated Exclusive Business Cooperation Agreement: The WFOE entered into an
agreement with Vipshop Information to provide Vipshop Information with  technical, consulting and
other services. In considerations of these  services, Vipshop  Information shall pay  the WFOE  fees  equal
to 100% of its net income of Vipshop  Information, provided that  the WFOE, at  its sole  discretion,
shall have the right to adjust the rate  of the service through  written notice.  The WFOE  is the exclusive
provider of these services for a term  of  10 years and may be extended for a period to be determined by
the WFOE. The WFOE may terminate  this agreement at any time by giving 30  days prior written
notice. Vipshop Information has no right to terminate this agreement unless the  WFOE commits gross
negligence or fraud.

Amended and Restated Equity Interest Pledge Agreements: Each equity holder of Vipshop

Information pledged all their respective  equity  interests  in  Vipshop Information  as security to ensure
that Vipshop Information fully performs  its obligations under the Exclusive  Business Cooperation
Agreement, and pays the consulting and  service fees to the  WFOE  when the fees becomes due. The
agreement will remain in effect until all  of the  obligations of  Vipshop Information under the Amended
and Restated Exclusive Business Cooperation  Agreement have been duly performed or terminated.

Amended and Restated Exclusive Option Agreements: Each equity holder of Vipshop Information

granted the WFOE an irrevocable and exclusive right to purchase, or designate one or more persons to
purchase, their equity interest in Vipshop  Information at the WFOE’s  sole  and absolute discretion  to
the extent permitted by the PRC laws.  The purchase price is 10 Renminbi (‘‘RMB’’); if  appraisal is
required by laws of the PRC at the time  when  the WFOE exercises the option, the parties shall
negotiate in good faith, to make necessary  adjustments to the purchase price based on the appraisal
result to comply with applicable laws  of the  PRC. The term of this agreement is ten years from the
execution date of October 8, 2011, which  may be extended for a  period to be determined by
the WFOE.

Exclusive Purchase Framework Agreement: The WFOE and Vipshop Information  entered into this

agreement during the third quarter of  fiscal  2011. Under this  agreement, Vipshop Information  agrees
to purchase products or services exclusively from  the WFOE or its subsidiaries.  Vipshop Information
and its subsidiaries must not purchase from any third party products or  services which the WFOE is
capable of providing. The term of this  agreement is  ten years from September 1, 2011. If  neither party
objects in writing nor both parties remain  cooperating at the expiration of the  agreement, the parties
will continue  to be bound by this agreement until a new agreement  is entered  into.  Vipshop
Information must pay the WFOE for  its  products an amount, which  includes a service fee, based  on the
unit price and the quantity of the products  ordered by  Vipshop  Information. The WFOE  may
terminate this agreement at any time  by giving 15 days’  prior written notice. Vipshop Information has
no right to terminate this agreement  unless the WFOE commits gross negligence or fraud.

In October 2012, the Company effected  a transfer of 10.4% of  equity interest from one of the

former shareholders of Vipshop Information to Mr. Shen,  an existing  shareholder of Vipshop
Information. In August 2015, the Company effected transfer of  22.0% of equity  interest from  two of
the former shareholders of Vipshop Information to Mr.  Shen and a concurrent capital increase of
Vipshop Information from RMB24.5 million to RMB274.5 million  as contributed by Mr. Shen. In
December 2015, the Company effected a concurrent capital increase of Vipshop Information  to

F-15

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

RMB824.5 million as contributed by Mr. Shen. The Company  amended the contractual arrangements
the relevant entities had as explained above with  Mr. Shen and Mr. Arthur Xiaobo Hong to reflect
each  transfer. As of December 31, 2017, shareholders  of Vipshop Information include Mr. Shen and
Mr. Arthur Xiaobo Hong, holding 99.2% and 0.8% of the total equity  interests in Vipshop  Information,
respectively.

The Company participated significantly in  the design of Vipshop Information.  Based on the

Amended and Restated Equity Pledge Agreements,  the Amended  and Restated Exclusive  Option
Agreement, and the Power of Attorney  Agreements dated January  20, 2011,  the Company has  the
ability to effectively control Vipshop Information  through the WFOE. The Company  is also  able to
receive a majority of the economic benefits  of  Vipshop  Information, because of  its ability  to  effectively
determine the service fees payable by Vipshop Information to the  WFOE under the Amended and
Restated Exclusive Business Cooperation  Agreement, and through the  Exclusive Purchase  Framework
Agreement. Therefore, the Company  has determined  that it is the primary beneficiary  of Vipshop
Information and has consolidated its respective results for the periods presented.

The Company has another set of contractual arrangements among Lefeng Shanghai, Lefeng
Information, and shareholders of Lefeng Information, under which Lefeng Shanghai  is the primary
beneficiary of Lefeng Information and  the Company  consolidates Lefeng Information  through Lefeng
Shanghai. The contractual arrangements thereunder are substantially  similar to the set with Vipshop
Information described above.

Risks in relation to  the VIE structure

The Group believes that the VIE arrangements are in compliance with PRC law and are legally

enforceable. The equity holders of the VIEs are also shareholders of the  Company and therefore have
no current interest in seeking to act contrary to the contractual arrangements. However,  there are
certain risks related to the VIE arrangements,  which include but are not limited to the  following:

(cid:127) If the Group’s ownership structure,  are found  to  be  in violation  of any existing or future PRC

laws or regulations, the relevant governmental authorities, including the China Securities
Regulatory Commission, would have  broad discretion in dealing with  such violation,  including
levying fines, confiscating its income or  the income  of the WFOE, Vipshop  Information,
Guangzhou Vipshop E-commerce Co., Ltd. (‘‘Vipshop E-commerce’’),  Pin Jun Tong  Enterprise
Management & Consulting Co., Ltd. (‘‘Pin  Jun Tong’’),  Lefeng Shanghai, or Lefeng  Information,
revoking the business licenses or operating  licenses of the WFOE, Vipshop Information,  Vipshop
E-commerce, Pin Jun Tong, Lefeng Shanghai, or Lefeng  Information, shutting down  the Group’s
servers or blocking the Group’s websites, discontinuing or placing  restrictions or  onerous
conditions on the Group’s operations, requiring the Group  to  undergo a costly and disruptive
restructuring, restricting or prohibiting the Group’s use of  various funding to finance its  business
and operations in China, and taking other regulatory  or enforcement  actions that could be
harmful to the Group’s business;

(cid:127) The Group relies on contractual arrangements  with the VIEs  and their equity holders for a
majority all of its PRC operations, which  may  not be as effective as  direct  ownership in
providing operational control;

F-16

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(cid:127) The Group may have to incur significant  cost to enforce, or may not be able  to  effectively

enforce, the contractual arrangements  with the  VIEs and  their equity holders in  the event of a
breach or non-compliance by the VIEs or their equity holders; and

(cid:127) Each  of the shareholders of the VIEs is also a director of the  Company or its subsidiaries, and
has a duty of care and loyalty to the Company  and  its shareholders as a whole under Cayman
Islands law. Under the contractual arrangements with the VIEs and their  shareholders, (a) the
Company may replace any such individual  as a shareholder  of the VIEs at the Company’s
discretion, and (b) each of these individuals has executed a  power of attorney to appoint  the
WFOE or its designated third party to vote  on their behalf  and  exercise shareholder  rights of
the VIE. However, the Company cannot assure that  these  individuals will  act  in the best
interests of the Company should any conflicts of  interest arise, or that  any conflicts of  interest
will be resolved in the Company’s favor. These individuals  may  breach  or cause  the VIE to
breach the existing contractual arrangements. If the  Company cannot resolve any conflicts of
interest or disputes between the Company and any of these individuals, the Company would
have to rely on legal proceedings, which may  be  expensive,  time-consuming and  disruptive  to  its
operations. There is also substantial  uncertainty as to the outcome of any such  legal proceedings.

(cid:127) There  are, however, substantial uncertainties regarding the  interpretation and application of
current or future PRC laws and regulations. Particularly,  in January  2015, the Ministry of
Commerce published a discussion draft of the  proposed Foreign Investment  Law for  public
review and comments. Under the draft Foreign Investment  Law, variable  interest entities would
also be deemed as foreign-invested enterprises,  if they are ultimately ‘‘controlled’’ by foreign
investors, and be subject to restrictions  on foreign  investments.  The draft Foreign Investment
Law, if enacted as proposed, may materially impact the  entire legal  framework regulating  the
foreign investments in China as well as the viability  of the Group’s  current corporate structure,
corporate governance and business operations in  many aspects.

F-17

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

The financial information of the Company’s VIEs and VIEs’ subsidiaries, including total assets,
total liabilities, net revenues, total operating expenses, net  income and  cash flows after intercompany
eliminations are as follows:

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current Liabilities:

As of December 31,

2016

2017

RMB
3,396,705

RMB
5,520,550

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advances from customers . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current  liabilities . . . . . . . . .
Amounts due to related parties . . . . . . . . . . . . . . . . . . .
Deferred income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(22,471)
(1,211,643)
(1,257,667)
(591)
(16,222)

(87,926)
(965,275)
(1,618,716)
(616)
(54,543)

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,508,594)

(2,727,076)

Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,904)
(1,928)

(4,224)
(838)

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,515,426)

(2,732,138)

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . .
Net  income . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

RMB
7,388,637
(1,542,401)
226,986

RMB
5,500,226
(1,740,370)
230,954

RMB
1,583,466
(5,243,573)
(3,784,932)

Net cash used in operating activities  (Note a) . . . . . . . . . . . . . . .
Net cash provided by investing activities . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in) financing  activities . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

RMB
(1,363,805)
1,018,250
809,740

RMB
RMB
(801,931)
(1,192,894)
626,798
1,435,001
(108,779) 1,144,728

Note a: Cash flows used in operating activities in 2015,  2016 and  2017 include  amounts  due  from (to)

the Group’s subsidiaries of RMB1,649,956, RMB(994,474)  and RMB1,526,148.

There are no consolidated VIEs’ assets  that are collateral for the  VIEs’ obligations or are
restricted solely to settle the VIEs’ obligations.  The  Company has  not  provided any financial support
that it was not previously contractually  required  to  provide to the VIEs.

F-18

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(c) Use  of Estimates

The preparation of financial statements  in conformity with  U.S. GAAP  requires management  of
the Group to make estimates and assumptions  that affect the  reported amounts of assets  and liabilities
and the disclosure of contingent assets and  liabilities at  the date of the financial statements, and
reported amounts of revenues and expenses during  the reporting periods. Actual results  may differ
from these estimates. The Group’s management based their estimates  on  historical experience and
various other factors believed to be reasonable under the circumstances, the  results of which form the
basis for making judgments about the  carrying value  of assets and liabilities that are  not  readily
apparent from other sources. Significant  accounting estimates reflected in  the Group’s financial
statements include inventory write-down,  valuation of goodwill and  intangible assets  acquired  in the
business acquisitions, impairment of  other  investments and  valuation of receivables arising from
consumer financing. Changes in facts and circumstances may result  in revised estimates.

(d) Cash and cash equivalents

Cash and cash equivalents consist of  cash on hand,  demand  deposits  and  highly liquid investments

with maturity of less than three months.

Cash and cash equivalents are placed with  financial institutions with high-credit  ratings and  quality.

(e) Restricted cash

The Group’s restricted cash mainly represents 1) deposits held in a  designated bank account under

the cooperative lending arrangement  with a bank  in which the Company is required to maintain at all
times a certain percentage of the outstanding  principal of total lending amount with a bank;  and
2) deposits that are pledged for short-term bank loans.

(f) Held-to-maturity investments

The Group invests in debt securities which  have fixed maturity dates, pay a fixed return  on the
amount invested and early redemption  of  these securities  is not allowed. The Group classifies  these
investments as held-to-maturity as it  has  both the positive intent  and ability  to  hold  them until  maturity.

(g) Inventories

Inventory was previously stated at the lower of cost  or market  before  2016. The Group adopted
Accounting Standard Update (‘‘ASU’’)  2015-11, Inventory (Topic 330): Simplifying the Measurement of
Inventory and applied the ASU prospectively from 2016.  Upon the  adoption of this accounting
guidance, inventory is stated at the lower of cost  or net realisable value. Cost  of inventory is
determined using the weighted average  cost method. Net realizable value is the estimated selling prices
in the ordinary course of business, less  reasonably predictable costs of disposal and transportation.
Adjustments are recorded to write down  the cost of  inventory to the estimated net realizable  value for
slow-moving merchandise and damaged goods.  The  amount  of  write down  is also  dependent upon
factors such as whether the goods are  returnable to vendors, inventory aging,  historical  and forecasted
consumer demand, and promotional environment.

F-19

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

The Group assesses the inventory write-down based on  different  product  categories and applies  a

certain percentages based on aging. The  Group classifies all goods  into the following two categories:
non-returnable goods and returnable  goods. Non-returnable goods cannot be returned to suppliers and
general inventory write-down of different percentages  are applied to these goods within the different
aging categories. These percentages were developed based  on historical write-down on these  different
types of goods. In addition to general  write-down, specific write-down will also be applied  to
non-returnable goods if assessed to be  needed  based on  the factors  mentioned  above. Returnable goods
will have no general write-down based  on aging  but specific  write down  will be made at the end of  each
reporting periods based on forecast sales, conditions of the  goods and planned promotions.

Write downs are recorded in cost of  revenues in the consolidated statements of income and

comprehensive income.

(h) Accounts receivable

Accounts receivable are mainly receivables from consumer financing business, which are stated at

the historical carrying amount net of allowance for uncollectible accounts. The  Group establishes an
allowance for uncollectible accounts receivable based  on estimates, historical experience and  other
factors surrounding the credit risk of  specific  customers.  Uncollectible accounts receivable  are written
off when a settlement is reached for  an amount that  is less than  the outstanding historical balance or
when the Group has determined the balance will not be collected.

(i) Other receivables

Other receivables are mainly consisted of advances  to  suppliers  relating to financial activities,  loans

to staff and others, which are stated  at the  historical carrying amounts. The Group establishes an
allowance for uncollectible other receivables based  on estimates, historical  experience  and other  factors
surrounding the credit risk of specific  accounts. Uncollectible other receivables  are written off  when a
settlement is reached for an amount that  is less than the outstanding  historical balance or  when the
Group has determined the balance will  not be collected.

(j) Property and Equipment, net

Property and equipment are stated at  cost less accumulated  depreciation and  impairment losses.

Gains or losses on dispositions of property and equipment are included in operating income. Major
additions, renewals and betterments are capitalized,  while maintenance and  repairs are  expensed
as incurred.

F-20

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

Depreciation and amortization are provided  over the estimated useful lives of the  assets using the

straight-line method from the time the  assets are  placed  in service. Estimated  useful lives  are
as follows:

Classification

Estimated useful life

Buildings . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures and equipment . . . . . .
Leasehold improvements . . . . . . . . . . . .

Motor vehicles . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . .

20 years
2 to 10 years
Shorter of lease term or the estimated
useful life of lease improvements
5 years
3  years

Direct  and incremental costs related  to the  construction of assets,  including  costs under the
construction contracts, duties and tariffs,  equipment installation and shipping  costs, are  capitalized.
Management estimates the residual value  of its furniture,  fixtures and equipment and  motor vehicles to
be 5%.

(k) Capitalization of interest

Interest and amortization of deferred  financing costs incurred on funds used to construct the

Group’s warehouses during the active construction period are  capitalized. Interest  subject to
capitalization primarily includes interest paid or payable on the Group’s  convertible senior notes  due
2019 at interest of 1.5%. The capitalization of interest and amortization of deferred financing costs
ceases once a project is substantially  completed or development activity  is suspended  for more  than a
brief period. The amount to be capitalized  is determined by applying the weighted average interest rate
of the Group’s outstanding borrowings to the  average amount of  accumulated capital expenditures for
assets under construction during the  year and is added to the cost  of the underlying assets and
amortized over their respective useful  lives. Total interest expenses  incurred amounted to RMB94,077,
RMB99,437 and RMB97,024, of which RMB8,315, RMB14,242 and RMB14,589 were capitalized  for
the years ended December 31, 2015,  2016  and 2017, respectively.

(l) Land use rights, net

Land use rights represent amounts paid for  the Group’s leases for the use right of lands  located in

Zhaoqing City, Tianjin City, Qingdao  City, Ezhou City, Zhengzhou City, Guangzhou City, Jianyang
City, Shenyang City, Xi’an City, Urumqi City,  Tai’an  City, Hengyang City,  Chongqing  City and Kunshan
City of PRC. Amounts are charged to earnings ratably  over the term of the lease  of  50 years.

(m) Intangible assets, net

Acquired intangible assets mainly consist of domain names, customer relationships,  non-compete

agreements, trademarks and payment license acquired from third parties  and from  business
combination.

F-21

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

Domain names and trademarks

Domain name and trademarks purchased  from third  parties are  initially recorded  at cost and
amortized on a straight-line basis over  the estimated economic lives  of  approximately two to five years.

Intangible assets arising from business combination

Identifiable intangibles assets are required  to  be  determined separately from goodwill based on

their fair values. In particular, an intangible  asset acquired  in a business combination  should be
recognized as an asset separate from  goodwill if it satisfies either the ‘‘contractual-legal’’  or
‘‘separability’’ criterion.

Intangible assets with a definite economic life are carried at cost less accumulated  amortization.
Amortization for identifiable intangibles assets are computed using  the straight-line method over  the
intangible assets’ economic lives.

Alternatively, intangible assets acquired in a business combination with indefinite lives are  carried

out cost less than subsequent accumulated  impairment  loss. Cost  to  renew  or extend the  term of a
recognized intangible asset is charged  to  profit or  loss as  incurred in the consolidated statements of
income and comprehensive income.

Estimated economic lives of the intangible assets are as follows:

Classification

Estimated economic life

Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-compete agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Domain names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment  license . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4  - 14 years
2  - 5 years
3 years
2 - 3 years
Indefinite life

(n) Investment in affiliates

Affiliated companies are entities over which the  Group has  significant influence, but  which it does

not control. The Group generally considers an ownership interest of 20% or  higher to represent
significant influence.

Investments in affiliates are accounted  for by  the equity method of  accounting. Under this  method,

the Group’s share of the post-acquisition profits or  losses  of  the affiliated companies is recognized  in
the statement of income and comprehensive  income and its shares  of post-acquisition movements  in
other comprehensive income are recognized in other  comprehensive income. Unrealized gains on
transactions between the Group and  its  affiliated companies are eliminated to the  extent of the Group’s
interest in the affiliated companies; unrealized losses are also eliminated unless  the transaction provides
evidence of an impairment of the asset  transferred. When  the Group’s share of losses in  an affiliated
company equals or exceeds its interest  in  the affiliated company, the Company does not recognize
further losses, unless the Group has incurred obligations or  made  payments on  behalf of the affiliated
company.

F-22

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

The Group is required to perform an  impairment assessment of its investments  whenever events or

changes in business circumstances indicate  that the carrying value of the investment may not be fully
recoverable. An impairment loss is recorded when there has  been a loss in  value of the  investment that
is other than temporary. The Group assess its  equity investments for other-than-temporary impairment
by considering all relevant and available information including,  but not limited to, current  economic
and market conditions, the operating  performance of  the companies including current  earnings trends
and other company-specific information such as financing needs, the Group’s intent  and ability to
retain the investment for a period of time sufficient to allow for any anticipated recovery in  market
value, and the severity and duration of the impairment.

(o) Other investments

Other  investments  represent  equity  investments  in  private  companies  in  which  the  Group  exerts  no

significant influence and are measured  initially at cost.

The Group reviews the investments for impairment whenever events  or changes in circumstances
indicate that the carrying amount of the  investments  may  not  be  recoverable. Certain of the  Group’s
investments are in development stage companies  whose  success depends on  factors including the ability
of the investee companies to raise additional funds in financial markets  that  can be volatile and  other
key business factors, any of which may  impact the Company’s  ability to recover  its investments.

(p) Available-for-sale investments

The Group invests in marketable equity securities and debt securities to meet business objectives.
These marketable securities are reported at fair value, classified and accounted for as available-for-sale
in investment.

The assessment of a decline in the fair value of an  individual security is  based on whether the

decline  is other-than-temporary. The Group  assesses its available-for-sale investments for
other-than-temporary impairment by considering factors including,  but not limited to, its ability and
intent to hold the individual security, severity of the impairment,  expected duration of the impairment
and forecasted recovery of fair values.  Investments classified  as available-for-sale securities are reported
at fair value with unrealized gains or losses, if  any, recorded in accumulated other comprehensive
income in shareholders’ equity. If the Group determines  a decline in  fair  value is other-than-temporary,
the cost basis of the individual security  is  written down  to  fair value as a new cost basis  and the  amount
of the write-down  is accounted for as  a realized loss charged in  the consolidated statement of income
and comprehensive income. The fair values of the investments would not be adjusted for  subsequent
recoveries in fair values.

(q) Impairment of long-lived assets  (other  than goodwill  and intangible assets with indefinite  life)

The Group evaluates its long-lived assets  for  impairment whenever events or  changes in
circumstances indicate that the carrying amount of the assets  may  not be recoverable. When these
events occur, the Group assesses the recoverability of these long-lived assets by comparing the carrying
amount of the assets to the future undiscounted  cash  flows expected to result  from the use of the assets
and their eventual disposition. If the  future undiscounted cash flow  is less than  the carrying amount of

F-23

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

the assets, the Group recognizes an impairment equal to the  difference between the carrying amount
and fair value of these assets. The Group recorded no impairment for the years ended  December 31,
2015, 2016 and 2017.

(r) Goodwill

Goodwill represents the excess of the purchase  price over the  fair value of the  identifiable assets

and liabilities acquired in a business  combination.

Goodwill is not amortized but is tested for impairment on an annual basis as of December 31,  and

in between annual tests when an event  occurs or circumstances  change  that  could  indicate  that  the
asset might be impaired. In accordance  with Accounting Standards Codification  (‘‘ASC’’) 350-20
‘‘Goodwill’’, a company firstly has the  option to assess qualitative factors  to determine whether it is
more likely than not that the fair value  of a  reporting unit is  less than  its carrying amount. If the
Company decides, as a result of its qualitative assessment, that it  is more  likely than not that the fair
value of a reporting unit is less than  its carrying amount, a two-step quantitative impairment  test is
mandatory. The Company may also elect to proceed directly to the  two-step  impairment test  without
considering qualitative factors. The quantitative  impairment test consists of a  comparison  of  the fair
value of each reporting unit with its carrying  amount.  If the carrying amount of each reporting unit
exceeds its fair value, an impairment  loss equal to the difference between the implied  fair value of the
reporting unit and their carrying amounts  will  be  recorded.

Application of impairment test for goodwill requires significant management judgment, including
the identification of the reporting unit, assigning assets, liabilities and goodwill to each reporting  unit,
and determining the fair value of each reporting unit.  The fair  value of each  reporting unit is
determined by analysis of discounted cash  flows. The significant assumptions regarding the  reporting
unit’s future operating performance are  revenue growth rates,  costs  of  goods and operating expenses
growth rates, discount rates and terminal  values. Changes in these estimates and  assumptions could
materially affect the determination of  fair value  for each  reporting unit.

In 2015, management has conducted  step 1  of the quantitative impairment test to compare the
carrying  value of the reporting unit, including assigned goodwill, to its respective fair value.  The  fair
value of the reporting unit was estimated by using the income approach.  Based on the  quantitative  test,
it was determined that the fair value  of  the reporting unit tested exceeded its carrying amount and,
therefore, step two of the two step goodwill  impairment test was not required.  The  management
concluded that goodwill was not impaired as of  December 31,  2015.

In 2016 and 2017,  management has conducted the qualitative  impairment test  to  compare  the

carrying  value of the reporting units,  including assigned goodwill, to its respective fair value.

Based on the qualitative impairment assessment, it  was  determined that it is more  likely than not

the fair values of the reporting units tested exceeded their carrying  amounts  and, therefore  a
quantitative impairment test for goodwill was not  required. The  management concluded that goodwill
was not impaired as of December 31, 2016 and 2017.

F-24

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(s)

Intangible assets with indefinite  lives

Intangible assets with indefinite lives  represents  the purchase price of the payment  license in  a

business combination in 2016.

The payment license was determined  to  have an indefinite life.  In determining  its  indefinite life,

the Company considered the following:  the expected  use of the  intangible; the  longevity of the license;
the legal, regulatory and contractual provisions that  affect their  maximum useful life; the Company’s
ability to renew or extend the asset’s  legal  or contractual life without substantial costs; effects of the
regulatory environment; maintenance  expenditures required  to  obtain the  expected future cash flows
from the asset; and considerations for obsolescence, demand, competition and other economic  factors.

Intangible assets with indefinite lives  is not amortized  but is tested for impairment on an annual
basis as of December 31, and in between annual tests when  an event occurs or circumstances  change
that could indicate that the asset might  be  impaired.

In 2016 and 2017,  management has conducted the qualitative  impairment test  and the  qualitative

assessment indicated that it is more likely  than not that the Company’s  indefinite lived intangible assets
are not impaired.

(t) Business combinations and non-controlling interests

The Group accounts for its business combinations using  the acquisition method of  accounting in

accordance with ASC 805 ‘‘Business Combinations’’. The cost of  an acquisition is  measured as  the
aggregate of the acquisition date fair  values of the assets transferred and  liabilities incurred  by  the
Group to the sellers and equity instruments issued. Transaction costs  directly  attributable to the
acquisition are expensed as incurred. Identifiable assets  and liabilities acquired  or assumed are
measured separately at their fair values as  of the acquisition date, irrespective of the extent of  any
non-controlling interests. The excess  of  (i) the total costs of acquisition, fair value of the
non-controlling interests and acquisition  date fair  value of any previously held  equity interest in the
acquiree over (ii) the fair value of the identifiable  net assets of  the  acquiree  is recorded as  goodwill.

For the Group’s majority-owned subsidiaries  and subsidiaries of VIEs,  a non-controlling interest is

recognized to reflect the portion of their equity which is not attributable, directly or  indirectly, to the
Group. Consolidated net income on  the consolidated statements of income and comprehensive income
includes the net income (loss) attributable  to  non-controlling interests.  The cumulative  results of
operations attributable to non-controlling interests, are recorded as non-controlling interests in the
Group’s consolidated balance sheets.

(u) Debt issuance costs and debt discounts

Debt issuance costs and debt discounts are  amortized as  interest expense, using the effective

interest method, through the earlier  of the  maturity date  of the Convertible Senior Notes or the date of
redemption, if any. Debt issuance costs  and debt discounts are recorded as a direct deduction from  the
face amount of Convertible Senior Notes.

F-25

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(v) Securitization debt

During  the year ended December 31,  2017,  the Group started to securitize accounts receivable
arising from its consumer financing businesses. The securitization  debt  securities issued to investors are
collateralized by the specified pool of accounts  receivable and are payable only out of  collections on
their respective underlying collateralized assets  and  guaranteed  by WFOE.  The  securities can be
retained in the form of senior or subordinated securities.  The  Group holds 100%  of the subordinated
securities. The securitization securities  are  reported as current and non-current liabilities in the
consolidated balance sheets based on  their respective expected repayment dates.

(w) Revenue recognition

The Group recognizes revenue from the sale of apparel, fashion goods, cosmetics, home goods and
lifestyle products and other merchandise  through  its online platforms, including its internet website  and
cellular  phone application. The Group recognizes revenue when persuasive  evidence of an arrangement
exists, products are delivered, the price  to  the buyer is fixed or  determinable and collectability is
reasonably assured.

The Group utilizes in-house and external  delivery service providers to deliver  goods to its

customers directly from its own warehouses. The Group estimates and defers revenue  and the  related
product  costs for goods that are in-transit  to the  customers.

The Group offers customers with an  unconditional right of return  for a period of  7 days upon
receipt of products on sales from vip.com and lefeng.com  platforms. The Group defers revenue from
sales of vip.com platforms until the return period expires as  the Group  cannot  reasonably estimate the
amount of future returns. The Group  recognizes revenue  from sales of lefeng.com platforms when
products are delivered to customers because historical returns on sales on lefeng.com are  insignificant.

Revenue was recorded net of surcharges and value added tax (‘‘VAT’’)  which is mainly 17% of
gross  sales. Surcharges are sales related taxes representing the City  Maintenance and  Construction  Tax
and Education Surtax.

The Group recorded revenue on a gross basis when the Group meets  the following indicators  for

gross  reporting: it is the primary obligor  of the  sales arrangements, is subject  to  inventory risks  of
physical loss, has latitude in establishing prices, has discretion in suppliers’ selection and assumes credit
risks on receivables from customers.

Discount coupons membership reward program

The Group voluntarily provides discount coupons  through certain co-operative websites or through

public distributions during its marketing activities.  These coupons are not related to prior purchases,
and can only  be utilized in conjunction  with  subsequent purchases on  the Group’s platforms. These
discount coupons are recorded as reduction of revenues  at the time of use. The Group has established
a membership reward program wherein  customers earn one point for one RMB of purchase made  on
the Group’s platforms. Membership  reward points  can be either exchanged into coupons  to  be  used  in
connection with subsequent purchases,  or exchanged  into free gifts. The expiry  dates of these reward
points vary based on different individual  promotional programs, while the coupons expire three months

F-26

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

after redemption. Starting from 2014, the  Group derecognized  the  deferred revenue liability and began
to recognize revenue based on an estimated breakage rate as it has accumulated sufficient  historical
data to  be able to reasonably estimate  the usage rate of these  reward points. All the reward  points
expired as of December 31, 2015.

Effective from January 1, 2015, the Company started to adopt a new membership reward points
program (the ‘‘2015 Reward Program’’). Under the 2015  Reward  Program, the Company grants Weipin
Coin to the customers when they purchase goods from vipshop.com platforms. Customers earn Weipin
Coins for purchases made on the Group’s platforms. Weipin Coin can be either exchanged  into
coupons to be used in connection with subsequent purchases, or directly offset against payments  when
customers make their future purchases.  The Group accrued liabilities for the estimated value of the
Weipin Coins earned and expected to  be  redeemed, which  were based  on  all  outstanding reward points
related to prior purchases at the end of each  reporting period, as the Group does  not  have sufficient
historical data to reasonably estimate the  usage rate of these new  reward points.

As of December 31, 2016 and 2017, the Group  recorded deferred  revenue related to rewards

earned from prior purchases of RMB117,617  and RMB138,863 respectively.

Other than the Super VIP program, we do not charge any membership fees  to  our registered
members. New members who register on the Group’s  platforms  or existing members  introducing new
members to the Group’s website will  be  granted  free Weipin  Coins,  which can be used to offset against
payments for future purchases. These  Weipin  Coins  are not related to prior purchases  and are  recorded
as reduction of revenues at the time of use. In June 2017, in  addition  to  the original membership,  the
Group launched a paid membership  program, called Super VIP.  With promotional membership fee
from RMB99 to RMB149 according to  different level membership per year at trial stage, customers
would be able to enjoy privileges including free  delivery service, extra membership points and privileged
access to certain products. The revenue related to the membership  fee is amortized over the life  of
the membership.

Credit  sales and amounts collected by external delivery  service providers but not yet remitted to

the Group are classified as accounts  receivable on the consolidated balance sheets. Payments received
in advance of delivery and unused prepaid cards credits  are classified  as advances from customers.
Revenues include fees charged to customers for  shipping and  handling  expenses. The  Company
incurred expenses or pays fees to in-house and external delivery service providers, respectively,  and
records such expenses and fees as shipping  and  handling expenses.

Other  revenues

Other revenues consist of fees charged to third-party merchants which  the Group provides

platform access for sales of their products.  The Group is not the primary obligor  on these transactions,
it does not bear the inventory risk, does not have the ability  to  establish prices and does not provide
any fulfillment services as the goods  are  directly shipped from third-party merchants to end  customers.
Upon successful sales on the Group’s platforms, the  Group will charge the third-party  merchants
commission fees. Commission fees are recognized on  a net basis at the  point of sales of products, net
of return allowance.

F-27

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

The Group recognizes other revenue from providing  logistic services to external customers,

revenue from logistic services are recognized upon the completion of  the  performance of services.

The Group conducts product promotion activities  for certain  brands on its website,  including

advanced and prominent placement of  vendors’ products on its website,  and  technical consultations
services related to on-line advertising. Moreover, the Group also provide inventory  and warehouse
management services to certain suppliers.  These  revenues are  recognized  over the period during which
the services are provided and the revenues are earned, net of 6% or 11%  VAT.

(x) Cost of revenues

Cost of revenues consist primarily of cost of  merchandise sold and inventory write-down. The
amounts of inventory write-down were  RMB293,946, RMB303,233  and RMB206,733 for  the years
ended December 31, 2015, 2016 and 2017, respectively. Cost of  revenues do not include  fulfillment
expenses, therefore the Group’s cost  of revenues may not be comparable  to other companies  which
include such expenses in their cost of  revenues.

The Group provides financing to some  of its  suppliers  by  advancing them cash for  portions of
accounts payables the Group owes to them, and receive interest over  the financing periods which is
presented as a reduction to cost of revenues.  The  advances  to  these suppliers related to the  Group’s
financing activities have no offsetting  rights against the Group’s accounts payables to these suppliers,
and are presented as part of other receivables and prepayments  in the  consolidated  balance  sheets
(Note 5).

(y) Fulfillment expenses

Fulfillment expenses primarily consist of payroll, bonus and benefits  of  logistics staff, logistics

centers rental expenses, shipping and  handling expenses and packaging expenses.

(z) Marketing expenses

Marketing expenses primarily consist of  payroll, bonus and benefits of  marketing staff, advertising

costs, agency fees and costs for promotional materials.

Advertising expenses are charged to the  statements  of income  and comprehensive income in  the
period incurred. The amounts of advertising  expenses incurred  were RMB1,022,398, RMB1,671,779  and
RMB1,526,815 for the years ended December 31, 2015, 2016  and 2017, respectively.

(aa) Technology and content expenses

Technology and content expenses primarily consist  of  payroll, bonus and  benefits of the  staff in the

technology and system department, telecommunications expenses, model  fees  and photography
expenses.

(ab) General and administrative expenses

General and administrative expenses  primarily consist of payroll, bonus and benefit  costs for retail

and corporate employees, legal, finance, information systems, rental  expenses  and other corporate
overhead costs.

F-28

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(ac) Foreign Currency Transactions and  Translations

The functional currency of the Company, Vipshop HK, Lefeng.com Limited and  other  offshores

subsidiaries is the United States dollar (‘‘US  dollar’’). The functional currency  of  all  the other
significant subsidiaries and the variable  interest entities is RMB. Foreign currency denominated
monetary assets and liabilities have been translated into the  functional currency at  the rates of
exchange ruling at the balance sheet  date. Transactions  in foreign currencies  have been translated into
the functional currency at the applicable rates of exchange prevailing  on the date transactions occurred.
Transaction gains and losses are recognized in the consolidated statements of income and
comprehensive income.

The RMB is not a freely convertible  currency. The PRC State Administration  for Foreign
Exchange, under the authority of the  People’s Bank of China,  controls the conversion of  RMB into
foreign currencies. The value of the RMB is subject to changes  in central government  policies  and to
international economic and political developments affecting supply and  demand in the  China foreign
exchange trading system market. The  Group’s cash, cash equivalents and  restricted  cash denominated
in RMB amounted to RMB4,021,551 and RMB4,287,900 at December  31, 2016 and 2017, respectively.

(ad) Convenience translation

Translations of balances in the consolidated balance sheets, consolidated  statements of income and
comprehensive income, and consolidated statements of cash flows from RMB  into  US dollar as of and
for the year ended December 31, 2017  are solely for the  convenience of the  readers  and were
calculated at the rate of 6.5063 representing the noon buying  rate set forth in the  H.10 statistical
release of the U.S. Federal Reserve Board on  December  29,  2017. No representation  is made that the
RMB amounts could have been, or could  be, converted, realized or settled into US dollar at that rate
on December 29, 2017, or at any other rate.

(ae) Taxation

Current income taxes are provided for in accordance with the laws  of  the relevant taxing

authorities. As part of the process of  preparing financial statements, the Group  is required to estimate
its  income taxes in each of the jurisdictions in which it operates. The Group accounts for income taxes
using the liability method. Under this  method, deferred income taxes are  recognized for  tax
consequences in future years of differences between the  tax bases  of assets and liabilities and their
reported amounts in the financial statements at  each year-end and tax loss carry forwards. Deferred tax
assets and liabilities are measured using  enacted  tax rates applicable for the differences that are
expected to affect taxable income. Deferred  tax  assets are  reduced by a  valuation allowance when,
based upon the weight of available evidence,  it is  more likely than  not  that  some portion  or all of the
deferred tax assets will not be realized.  During the  year  ended December  31, 2017, the  Group adopted
ASU 2015-17, ‘‘Income Taxes (Topic  740):  Balance  Sheet Classification of Deferred  Taxes’’, upon the
adoption of this ASU, deferred tax assets  and deferred  tax  liabilities are classified to noncurrent on  a
prospective basis.

F-29

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(af) Value added taxes

The Company’s PRC subsidiaries are  subject to VAT at  rates  ranged from 6% to 17%  on proceeds

received from customers, and are entitled to a  deduction for VAT already paid  or borne  on the  goods
purchased by it and utilized in the production of goods that have generated  the gross sales proceeds
and service incurred. The VAT balance  is recorded  either in  other current liabilities  or other current
receivables on the consolidated balance sheets.

(ag) Comprehensive income (loss)

Comprehensive income (loss) is defined to include all changes in equity except those  resulting
from investments by owners and distributions to owners. During the periods presented, comprehensive
income (loss) is reported in the consolidated statements of income and comprehensive income, and
other comprehensive income (loss) includes foreign currency translation adjustments,  unrealized gain or
loss of available-for-sale investments  and reclassification adjustments of  available-for-sale investments.

(ah) Concentration of credit risk

Financial instruments that potentially expose  the Group to concentrations of credit risk  consist
primarily of cash and cash equivalents,  accounts receivable,  held-to-maturity investments, amounts due
from related parties, other receivables  and prepayments.  The  Group places  its  cash and cash
equivalents and held-to-maturity investments  with financial institutions  with high-credit ratings and
quality. Accounts receivable primarily comprise  of  amounts receivable from  product delivery  service
providers, receivables from consumer  and  supplier  financing services. There are  no significant credit
risk concentrated with any specific delivery service providers, end customers under consumer financing
or suppliers under financing service arrangements.

Account receivables from product delivery service providers relates to amounts  collected  from

customers by the service providers when  products are  delivered.  The  Group conducts a credit
evaluation of these service providers  and  require a certain amount of security  deposits from  them to
manage its credit risk. The principal  amounts of all held-to-maturity securities  are guaranteed by the
issuers. Amounts due from related parties  are prepayments  related to purchases of goods from the
entities controlled by shareholders of the  Company. Due to the nature  of the relationship,  the
Company considers there to be no collection risks in  regard to amounts due from related parties. With
respect to advances to product suppliers, the Group  performs on-going credit evaluations of the
financial condition of its suppliers. The  Group establishes  an allowance for  doubtful accounts based
upon estimates of various factors surrounding the credit risk of delivery  service  providers,  end
customers and suppliers, such as credit rating, overdue date  and collaterate.

(ai) Fair value of financial instruments

Fair value is considered to be the price that  would be received from selling an asset or  paid to
transfer a liability  in an orderly transaction between  market  participants at the  measurement date.
When determining the fair value measurements for assets and  liabilities required or  permitted to be
recorded  at fair value, the Group considers the  principal or most advantageous  market  in which it
would transact and considers assumptions that  market  participants would  use when pricing the asset  or

F-30

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

liability. The established fair value hierarchy  requires an entity to maximize  the use  of  observable
inputs and minimize the use of unobservable inputs  when measuring fair value. A financial  instrument’s
categorization within the fair value hierarchy  is based upon the  lowest level of  input that is significant
to the fair value measurement. The three levels of inputs may  be  used  to measure  fair value  include:

Level 1 Applies to assets or liabilities for which there are quoted prices  in active markets for

identical assets or liabilities.

Level 2 Applies to assets or liabilities for which there are inputs  other  than  quoted prices  included
within Level 1 that are observable for  the asset or liability such as quoted prices for similar
assets or liabilities in active markets; quoted prices  for identical assets or liabilities in markets
with insufficient volume or infrequent transactions  (less active markets); or model-derived
valuations in which significant inputs are observable or can be derived principally from, or
corroborated by, observable market data.

Level 3 Applies to assets or liabilities for which there are unobservable inputs to the  valuation
methodology that are significant to the  measurement of the  fair value of the assets or
liabilities.

Measured at fair value on a recurring basis

The Group’s financial assets and liabilities  that were  required to be measured at fair value  on a

recurring basis as of December 31, 2016  and 2017 include available-for-sale investments. As of
December 31, 2016 and 2017, information about inputs into the fair value measurements of the
Group’s assets that are measured at fair value on a  recurring  basis in  periods  subsequent to their initial
recognition is as follows.

Description

Fair Value Measurements at Reporting
Date Using

Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level  2)

Significant
Unobservable
Inputs
(Level 3)

As of
December 31,
2016

RMB

RMB

RMB

RMB

Available-for-sale investments—marketable  equity

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale investments—debt  security . . . . .

240,889
167,055

240,889
—

—
167,055

—
—

F-31

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

Description

Fair Value Measurements at Reporting
Date Using

Quoted Prices
in Active
Markets for
Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level  2)

Significant
Unobservable
Inputs
(Level 3)

As of
December 31,
2017

RMB

RMB

RMB

RMB

Available-for-sale investments—marketable  equity

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale investments—debt  security . . . . .

352
145,930

352
—

—
145,930

—
—

Available-for-sale investments represent the marketable equity securities and debt securities

invested by the Group. The marketable  equity securities are carried at fair values. The Group  measures
its  listed equity securities using quoted  prices for  the underlying securities in active markets, and
accordingly, the Group classifies the  valuation  techniques that use  these  inputs as Level 1. The debt
securities consist of investments in private companies’ redeemable shares that has stated maturity  and
pay a prospective fixed rate of return.  The  investments are recorded at fair value on a recurring basis.
The fair value is measured using discounted cash flow  model based on  contractual  cash flow and a
discount rate of prevailing market yield for  products with similar terms as of the measurement  date, as
such, it is classified within Level 2 measurement.

Measured at fair value on a non-recurring basis

Other than the impaired investment  in  affiliates (Note 10)  and other investments (Note 11), the

Group did not have any assets and liabilities that  were measured at fair value on a nonrecurring basis.
The estimated fair values of the investment in affiliates and  other investments at the time of
impairment test were estimated by applying unobservable  inputs to the discounted cash flow valuation
methodology  that are significant to the  measurement of the  fair value of these assets  (Level 3).

The carrying values of the Group’s financial instruments,  including cash  and cash equivalents,

restricted cash, accounts receivable, other  receivables, accounts payable, other current liabilities,
amounts due from and to related parties,  short term loans  and short term securitization debt
approximate their fair values due to the short term  nature  of these instruments. The estimated  fair
value of convertible senior notes as of December 31, 2016 and 2017 were approximately RMB4,382,445
and RMB4,090,808, respectively, as compared to its carrying  value of RMB4,381,698 and
RMB4,094,903, respectively. Fair value  was estimated using quoted market prices and  represented a
level  1 measurement.

The carrying value of the Group’s short-term held-to-maturity investments approximates their fair
values due to the short term nature and  significant inputs are observable or  can be derived principally
from, or corroborated by, observable  market  data (Level 2).

The Group measures certain assets, including investment  in  affiliates and  other investments, at fair

value on  a nonrecurring basis when they are deemed to be impaired. The fair values  of these
investments are determined based on valuation techniques  using the best  information available, and
may include management judgments, future performance projections, etc. An impairment  charge to
these investments is recorded when the  cost of the  investment exceeds its  fair value and this condition
is determined to be other-than-temporary.

F-32

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(aj) Operating leases

Leases where substantially all the rewards and risks of ownership of assets remain with the  leasing

company are accounted for as operating  leases. Other leases are  accounted for as capital leases.
Payments made under operating leases, net  of any incentives received  by the  Group from the leasing
company, are charged to the statements  of income and comprehensive  income  on a straight-line basis
over the lease periods.

(ak) Share-based Compensation

Employee share-based compensation

Share-based payments made to employees, including employee stock options, and non-vested

shares issued to employees which the  Company has  a repurchase option, are recognized as
compensation expenses over the requisite service periods. The Group measures  the cost of  employee
services received in exchange for share-based compensation at the grant  date fair  value of  the awards.
The Company recognized compensation  expense on a straight-line  basis over the  requisite service
period for the entire award with graded  vesting provided that the amount of compensation cost
recognized at any date must at least equal the  portion of the  grant-date value  of the award that is
vested at that date. The estimate of forfeitures will be adjusted  over the requisite service period to the
extent that actual forfeitures differ, or  are  expected to differ, from such estimates. Changes in
estimated forfeitures will be recognized through a cumulative catch-up adjustment in  the period  of
change and will also impact the amount of  share-based compensation expense  to  be  recognized in
future periods.

Non-employee share-based compensation

Share-based compensation made to non-employees  are recognized  as compensation expenses
ratably over the requisite service periods. The Group  measures  the cost  of  non-employee services
received in exchange for share-based  compensation based  on the fair value of the equity  instruments
issued. The Group measures the fair value of the  equity instruments in these transactions using the
stock price and other measurement assumptions on the measurement date, which is determined as the
earlier of the date at which a commitment  for performance by the counterparty to earn the equity
instruments is reached, or the date at which the counterparty’s performance is  complete.

As the quantity and terms of the equity  instruments issued to non-employees  are known up  front,

the Group recognizes the cost incurred  during financial reporting periods  before  the measurement date.
The Group measures the equity instruments at their then-current  fair values at  each of the financial
reporting dates, and attributes the changes in those fair values  over the  future services period until the
measurement date has been established.

(al) Earnings per share

Basic earnings per share is computed by  dividing  net earnings  attributable  to  ordinary shareholders

by the weighted average number of ordinary shares  outstanding during the  year.  Diluted earnings  per
share reflect the potential dilution that could occur  if  securities or  other contracts to issue ordinary
shares were exercised or converted into  ordinary shares.

F-33

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

(am) Treasury stock

Treasury stock represents ordinary shares repurchased by the Group that  are no  longer outstanding

and are held by the Group. The repurchase of ordinary shares  is accounted  for under the cost method
whereby the entire cost of the acquired  stock is recorded  as  treasury  stock.  The cost of treasury stock is
transferred to ‘‘additional paid-in capital’’ when it is re-issued for the purpose of stock options
exercised and share awards.

(an) Segment reporting

Operating segments are defined as components of an enterprise for which separate financial
information is available that is evaluated regularly by  the chief operating decision maker (‘‘CODM’’),
or decision making group, in deciding how to allocate resources and in  assessing performance.  The
Group’s CODM is the Chief Executive  Officer.

The Group historically had only one  single reportable segment because the CODM formerly relied

on the consolidated results of operations  when making decisions about allocating resources and
assessing performance of the Group. With the development  of  the new  business initiatives, the CODM
started to separately evaluate performance and allocate resources by different business segments,  thus
the Group changed its segment reporting in 2017. The Group’s principal operations are currently
organized into two major business segments, the  Vip.com segment and the  Internet finance businesses
segment, which are defined based on the  products and services provided. Vip.com represents the
Group’s e-commerce business, while  the Internet finance businesses mainly includes the consumer
financing, supplier financing and wealth management services.  Accordingly, the Group  updated the
presentation of its reportable segments  for prior  years  to  conform to the current year’s presentation in
accordance with ASC 280, Segment Reporting.

(ao) Recent Changes in Accounting Standards

In May 2014, the Financial Accounting Standards  Board (‘‘FASB’’) issued, ASU 2014-09, ‘‘Revenue
from Contracts with Customers (Topic 606)’’, which supersedes  the revenue  recognition requirements in
ASC 605, Revenue Recognition. The core  principle of the guidance is  that an entity should recognize
revenue to depict the transfer of promised goods  or  services to customers in an amount that reflects
the consideration to which the entity expects to be entitled in exchange for  those goods or services. The
accounting guidance also requires additional disclosure  regarding  the nature, amount, timing  and
uncertainty of revenue and cash flows arising from customer contracts, including significant judgments
and  changes in judgments and assets recognized from  costs  incurred  to  obtain or  fulfil a  contract.
ASU  2014-09 can be adopted using one of two retrospective application methods. In August 2015, the
FASB issued ASU 2015-14, ‘‘Revenue from Contracts with Customers (Topic  606),  Deferral of the
Effective Date’’, which defers the effective date of ASU 2014-09 by one year, to fiscal years beginning
after December 15, 2017, and interim  periods therein.

Additionally, the FASB issued the following various updates affecting the guidance  in

ASU  2014-09. The effective dates and transition requirements are the same as those in ASC Topic 606
above. In March 2016, FASB issued an  amendment  to  the standard,  ASU 2016-08,  ‘‘Revenue from
Contracts with Customers (Topic 606): Principal  versus Agent Considerations’’ Under the amendment,
an entity is required to determine whether  the nature of  its promise is to  provide the specified good or

F-34

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

service itself (that is, the entity is a principal)  or to arrange for that good or  service  to  be  provided by
the other party (as an agent). In April  2016, FASB issued ASU 2016-10,  ‘‘Revenue from Contracts with
Customers (Topic 606): Identifying Performance Obligations  and Licensing’’, to clarify  identifying
performance obligations and the licensing implementation  guidance, which retaining the related
principles for those areas. In May 2016, the  FASB issued ASU  2016-12,  ‘‘Revenue from Contracts with
Customers (Topic 606): Narrow-Scope  Improvements and Practical Expedients’’. This  update addresses
narrow-scope improvements to the guidance on  collectability, noncash consideration  and completed
contracts at transition. The update provides  a practical expedient for contract modifications at
transition and an accounting policy election related to the presentation of sales taxes and other similar
taxes collected from customers. Then, in  December  2016, the FASB issued  ASU 2016-20, ‘‘Technical
Corrections and Improvements to Topic 606,  Revenue  from Contracts with  Customers’’.  The  updates  in
ASU 2016-20 affect narrow aspects of  the guidance issued in  ASU 2014-09.

The Group will adopt the ASUs on January 1, 2018 using  the modified retrospective  approach with

a cumulative adjustment that will change retained earnings rather  than  full retrospective  approach
which  retrospectively adjust prior periods. The Group  analyzed  the impact of ASU  2014-09,  and the
related ASU’s, across all revenue streams  to  evaluate the impact  of  the new standard  on revenue
contracts. This included reviewing current accounting policies and practices to identify potential
differences that would result from applying the requirements  under  the new standard.  The Group
substantially completed contract reviews  and validated  the results of  applying the new revenue
guidance.

In addition to the enhanced footnote  disclosures related to customer  contracts, the  Company

anticipates that the most significant impact  of the new standard will relate to the  timing of revenue
recognition for product sales contracts. In  addition, ASC 606 is  expected to change the  Group’s
accounting for Weipin Coins. The adoption  of  ASC  606 is not expected to have a material effect on the
Group’s  consolidated  financial  statements.

Product Revenue Recognition

The Group offers customers with an  unconditional right of return  for a period of  7 days upon
receipt of products on sales from its platforms.  The  Group expects  that the application of these ASUs
will result in an earlier recognition of sales of goods  at the  point of  time when  the control of goods  has
been passed to the customers, with an  adjustment of estimated  returns for  an amount that the Group
expects it is probable that significant  reversal will not occur when the  uncertainty associated  with
expected returns is resolved at the end of the 7 days  return period.

Weipin Coins

The Group also will change its policy on how  Weipin Coins are recognised which are  currently
accrued as deferred revenue for the estimated value  earned and  expected  to  be  redeemed based  on all
outstanding reward points related to  prior purchases at the end of  each reporting period. Upon
adoption of the ASUs, Weipin Coins will be accounted for as  a single performance  obligation and
identified as variable consideration. The  Group will estimate the standalone  selling price of the reward
points on the basis of the likelihood of redemption and  allocate the  transaction price to the  product
and the reward points on a relative standalone selling price basis.

F-35

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

Other Revenue Streams

The Group derives other revenue from i)  fees  charged to third-party  merchants which the Group

provides platform access for sales of their  products, ii) logistic services to  external customers,
iii) promotion activities for certain brands  on its website, and iv) inventory and warehouse management
services to certain  suppliers. Aggregate  revenue under these arrangement is less than 5% of
consolidated revenues. Based on the  completed analysis, the Group does  not anticipate that the
adoption of ASC 606 will have a material impact on these revenue  streams.

In January 2016, the FASB issued ASU  2016-01, ‘‘Financial Instruments-Overall  (Subtopic 825-10):

Recognition and Measurement of Financial Assets and  Financial  Liabilities’’  (‘‘ASU 2016-01’’),  which
requires that equity investments, except for those accounted for under  the equity method or those  that
result in consolidation of the investee, be measured at  fair value, with  subsequent changes in fair value
recognized in net income. However,  an entity  may  choose to measure equity investments that do not
have readily determinable fair values at  cost minus impairment, if any,  plus or  minus changes resulting
from observable price changes in orderly  transactions for  the identical or a similar  investment of the
same issuer. ASU 2016-01 also impacts  the presentation  and  disclosure requirements for financial
instruments. ASU 2016-01 is effective for  public  business entities for annual periods, and interim
periods within those annual periods,  beginning after December 15, 2017. Early adoption  is permitted
only for certain provisions. The guidance  should be applied  prospectively upon  its effective  date. The
Group plans to adopt this ASU beginning on  January 1, 2018, and based on  the Group’s equity
investments as of December 31, 2017, the application of ASU 2016-01 may result in the Group’s cost
method investments to be measured  at  fair value, with subsequent changes in fair value recognized  in
net income. The Group also expects that that it  may elect to measure certain equity  investments that
do not have readily determinable fair values  at cost  minus impairment, with appropriate adjustments
resulting from observable price changes  in orderly  and  comparable transactions, if any.

In February 2016, the FASB issued ASU 2016-02, ‘‘Leases (Topic 842)’’, which  requires lessees to
recognize most leases on the balance sheet.  This ASU requires lessees to recognize a right-of-use asset
and lease liability for all leases with terms of more than 12 months. Lessees  are permitted to make an
accounting policy election to not recognize  the asset and liability  for leases with  a term of twelve
months or less. The ASU does not significantly change  the lessees’  recognition,  measurement and
presentation of expenses and cash flows  from the previous  accounting standard. Lessors’  accounting
under the ASC is largely unchanged from the previous accounting standard.  In addition, the  ASU
expands the disclosure requirements of  lease arrangements.  Lessees and lessors  will  use a modified
retrospective transition approach, which includes  a number of practical  expedients. The provisions of
this  guidance are effective for annual periods beginning after  December 15,  2018, and  interim periods
within those years, with early adoption permitted. Upon the  application  of this  ASU, in respect of the
non-cancellable operating lease commitments  in which the Group is a leasee, the Group  expects  to
recognize a right-of-use asset and a corresponding liability in respect of  all  these  leases unless  they
qualify for low value or short-term leases.

In June 2016, the FASB issued ASU 2016-13,  ‘‘Financial Instruments—Credit Losses (Topic 326):

Measurement of Credit Losses on Financial  Instruments’’ which is intended to improve  financial
reporting by requiring timelier recording of credit  losses on  loans and  other financial instruments  held
by financial institutions and other organizations. The ASU requires the measurement  of  all  expected

F-36

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

credit losses for financial assets held  at the reporting  date based on historical experience, current
conditions, and reasonable and supportable forecasts.  Financial institutions and  other organizations will
now use forward-looking information to better inform their  credit loss estimates. Many of the  loss
estimation techniques applied today will  still be permitted, although  the inputs to those  techniques will
change to reflect the full amount of expected  credit losses. Organizations will continue to use judgment
to determine which loss estimation method is appropriate for their circumstances. The ASU requires
enhanced disclosures to help investors and other financial statement users better  understand significant
estimates and judgments used in estimating credit losses, as well as  the credit  quality and underwriting
standards of an organization’s portfolio. These disclosures include  qualitative and  quantitative
requirements that provide additional  information about the amounts recorded  in the financial
statements. In addition, the ASU amends  the accounting for credit losses on  available-for-sale debt
securities and purchased financial assets with credit deterioration.  The  ASU is effective for  fiscal years,
and interim periods within those fiscal years, beginning after December 15, 2019. Based on the Group’s
financial instruments and risk management policies as  of December  31, 2017, application of  this ASU
in the future may have impact on the  measurement of the  Group’s financial assets.  The expected  credit
loss model may result in earlier provision of credit losses  which are  not  yet incurred in relation to the
Group’s financial assets measured at amortized cost. It should be noted that the above  assessments
were made based on an analysis of the Group’s financial  assets  and financial  liabilities as of
December 31, 2017 on the basis of the  facts and circumstances  that existed at that date.  As facts and
circumstances may change during the period leading up to the initial date of application of  this ASU,
the assessment of the potential impact  is subject to change.

In August 2016, the FASB issued ASU 2016-15, ‘‘Statement  of Cash  Flows (Topic  230):

Classification of Certain Cash Receipts  and  Cash Payments’’. The new guidance is intended  to  reduce
diversity  in practice in how certain transactions are  classified in the  statement  of  cash flows. This
update requires that debt prepayments  or  debt extinguishment costs be classified as cash outflows for
financing activities and provides additional classification guidance  for  the statement of cash  flows.  The
update also requires that the classification  of cash  receipts and payments  that have  aspects of more
than one class of cash flows to be determined  by applying specific guidance under  generally  accepted
accounting principles. The update also  requires that  each  separately identifiable source or  use within
the cash  receipts and payments be classified on the  basis of their nature in financing, investing or
operating activities. The update is effective for fiscal  years beginning  after December  15, 2017,
including interim periods within those fiscal years. This  guidance will be adopted retrospectively by the
Group to all periods presented. The  Group does not anticipate that the adoption of ASU 2016-15  will
have a material impact on the consolidated financial statements.

In October 2016, FASB issued ASU 2016-16, ‘‘Income  Taxes (Topic 740): Intra-Entity Transfers of
Assets  Other Than Inventory’’. Current U.S. GAAP  prohibits  the recognition of current  and deferred
income taxes for an intra-entity asset transfer until the asset has been sold to an  outside party.  Under
the new standard, an entity is to recognize the income tax consequences of an intra-entity transfer of
an asset other than inventory when the  transfer  occurs.  The  new  standard  does not include  new
disclosure requirements; however, existing disclosure requirements might be applicable when accounting
for the current and deferred income  taxes for an intra-entity transfer of  an asset other than inventory.
The new standard is effective for annual  periods beginning after December 15,  2017, including  interim
reporting periods within those annual periods.  This guidance  will be applied  on a modified

F-37

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

retrospective basis through a cumulative-effect adjustment directly to retained earnings as  of the
beginning of the period of adoption.  The Group does  not  anticipate that the adoption of
ASU 2016-16 will have a material impact on the consolidated financial  statements.

In November 2016, the FASB issued ASU 2016-18,  ‘‘Statement of Cash Flows (Topic 230):

Restricted Cash’’, which amends ASC  230 to clarify guidance and presentation  related to restricted  cash
in the consolidated statements of cash flows as well as increased disclosure  requirements. This update
requires beginning-of-period and end-of-period total  amounts shown on the statements of cash flows  to
include cash and cash equivalents as well  as restricted  cash and restricted  cash equivalents. The update
is effective for fiscal years beginning after  December 15, 2017,  including interim  periods  within those
fiscal years. Early adoption is permitted, including  adoption in an  interim period.  The Group early
adopted this ASU from the year ended December  31, 2017, using  the retrospective  transition  approach.

In January 2017, the FASB issued ASU  2017-01, ‘‘Business Combinations (Topic  805): Clarifying

the Definition of a Business’’. The update  affects all companies and other  reporting organizations that
must determine whether they have acquired or sold a business. The definition  of a business affects
many  areas of accounting including acquisitions, disposals, goodwill, and consolidation. The update is
intended to help companies and other  organizations evaluate whether transactions should be accounted
for as acquisitions (or disposals) of assets or businesses.  The  update  provides a more robust framework
to use in determining when a set of assets and activities is a business, and also provides more
consistency in applying the guidance,  reduce  the costs of  application,  and make the  definition of a
business more operable. The update  is effective for annual periods  beginning after  December 15, 2017,
including interim periods within those periods.  The  guidance should be applied prospectively upon  its
effective date. The effect of ASU 2017-01 on the consolidated financial statements will be dependent
on any  future acquisitions.

In January 2017, the FASB issued ASU  2017-04, ‘‘Intangibles—Goodwill and Other (Topic 350):

Simplifying the Test for Goodwill Impairment’’. The update simplifies the  subsequent measurement  of
goodwill by eliminating Step 2 from the  goodwill impairment test. The annual, or interim,  goodwill
impairment test is performed by comparing the  fair value of a reporting unit with its  carrying amount.
An impairment charge should be recognized for  the amount by which the  carrying amount exceeds the
reporting unit’s fair value. The update  also eliminates the  requirements for any reporting unit with a
zero or negative carrying amount to  perform a  qualitative assessment and, if it fails  that  qualitative test,
to perform Step 2 of the goodwill impairment test.  An entity still  has the option to perform the
qualitative assessment for a reporting  unit to determine if the  quantitative  impairment test  is necessary.
The update should be applied on a prospective basis. The nature of and reason  for the  change  in
accounting principle should be disclosed  upon transition.  The  update  is effective for  any annual or
interim goodwill impairment tests in  fiscal  years  beginning  after December  15, 2019. Early  adoption is
permitted for interim or annual goodwill impairment tests performed on  testing dates after January  1,
2017. The guidance should be applied  prospectively upon  its  effective  date. The Group does  not
anticipate that the adoption of ASU  2017-04 will  have a  material impact  on the consolidated financial
statements.

F-38

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

2. Summary of Significant Accounting Policies (Continued)

In May 2017, the FASB issued ASU  2017-09, ‘‘Compensation—Stock Compensation (Topic 718):
Scope of Modification Accounting’’. The ASU provides  guidance on the  types of changes to the  terms
or conditions of share-based payment awards  to  which an  entity would be required  to  apply
modification accounting under ASC 718. Specifically,  an entity  would not apply modification accounting
if the fair value, vesting conditions, and classification of  the awards are  the same immediately  before
and after the modification. For all entities, the ASU is effective for annual reporting periods, including
interim periods within those annual reporting periods, beginning after  December 15,  2017. Early
adoption is permitted, including adoption  in  any interim period. The  Group does not anticipate that
the adoption of ASU 2017-09 will have  a material impact on the consolidated financial statements.

In November 2017, the FASB issued a new pronouncement, ASU  2017-14, which amends the

Codification to incorporate SEC Staff  Accounting Bulletin  (SAB) No. 116 and SEC Interpretive
Release on Vaccines for Federal Government Stockpiles  (SEC Release No. 33-10403) that bring
existing SEC staff guidance into conformity with the FASB’s adoption of and amendments to ASC
Topic 606, Revenue from Contracts with Customers. The SEC issued  SAB 116 to bring existing SEC
staff  guidance into conformity with the  FASB’s adoption  of  and amendments to ASC  Topic 606,
Revenue from Contracts with Customers.  The SAB  modified SAB  Topic 13,  Revenue  Recognition,  SAB
Topic 8, Retail Companies, and Section  A, Operating-Differential Subsidies, of SAB Topic 11,
Miscellaneous Disclosure. SEC Interpretive Release  on Vaccines for  Federal Government  Stockpiles
(SEC Release No. 33-10403) was issued to update its 2005 Commission  Guidance Regarding
Accounting for Sales of Vaccines and Bioterror Countermeasures to the  Federal  Government for
Placement into the Pediatric Vaccine  Stockpile or the Strategic National  Stockpile. For all entities,  the
ASU is effective upon adoption of ASC 606, Revenue From Contracts with Customers.

3. Significant acquisition and equity transactions

(a) Acquisitions in 2016

In February 2015, the Group acquired a 42.61%  equity interest of Feiyuan Logistic Company  Ltd.
and its subsidiaries (‘‘Feiyuan’’) and obtained  significant influence over  it. As a result, Feiyuan become
an equity affiliate of the Group. Feiyuan is a  company principally  providing warehousing, express,
transportation and distribution services  to  E-commerce companies  in southeast China.

In January 2016, the Group acquired additional  equity  interest  of  26.18% in  Feiyuan with a cash
consideration of RMB65,452 and Feiyuan became  a subsidiary of the Group  since then, as  the Group
had control over its operating and financing  decisions. The Group recorded  RMB210,669 in goodwill
related to the acquisitions of Feiyuan that  was  allocated to the logistic reporting  unit.

The acquisition was accounted for as  a business  combination, and the results  of operations  of
Feiyuan are included in the Group’s  consolidated financial statements from the acquisition date. The
Group made estimates and judgments  in determining the fair values  of acquired  assets and liabilities,
based on an independent valuation report and management’s experiences with similar assets and

F-39

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

3. Significant acquisition and equity transactions (Continued)

liabilities. The following table summarizes  the estimated fair values  for major classes of assets acquired
and liabilities assumed at the date of  acquisition:

Weighted average amortization
period at the acquisition date
(in years)

14

Net tangible liabilities acquired . . . . . . . . . . . .
Intangible assets—customer relationship . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-controlling interest . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . .

RMB

(18,388)
17,693
210,669
(4,423)
(59,851)

Total consideration . . . . . . . . . . . . . . . . . . . . .

145,700

Consideration transferred
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of the Group’s previously held equity
interests in Feiyuan . . . . . . . . . . . . . . . . . . .

65,452

80,248

Total consideration . . . . . . . . . . . . . . . . . . . . .

145,700

The fair value of the Group’s previously held equity interests  in Feiyuan as at the acquisition date
was determined by using the discounted  cash flow model.  The key inputs  from this valuation include a
risk-adjusted discount rate and discount of lack  of control. No gain or loss was recognized as a result of
remeasuring to fair value of the previously held equity interests in Feiyuan.

In May 2016, the Group acquired additional non-controlling equity interest of 28.19% in Feiyuan

with a cash consideration of RMB110,001, which did  not  result in change in control and  was accounted
for as equity transaction. After these  transactions, the Group held 96.98% equity interest of Feiyuan.

In September 2016, the Group completed the acquisition of Zhejiang Ebatong Technology Co.
(‘‘Ebatong’’), following the completion of  the transaction,  Ebatong became  a wholly-owned subsidiary
of the Group. Ebatong is a company  which principally  provides third party payment service to
customers, acquisition of Ebatong was primarily for the purpose of developing  the Company’s internet
payment channel. After the acquisition,  Ebatong  changed its business  registration into Zhejaing
Vipshop Payment Co., Ltd. The Group  recorded RMB13,291  in goodwill related to the  acquisitions of
Ebatong that was allocated to the Internet  finance reporting unit.

The total cash consideration was RMB410,417  in  which RMB336,065 and RMB56,571 were paid

during the year ended December 31, 2016 and 2017,  respectively. The remaining amounts of
RMB74,352 and RMB17,781 were included in the other payables as  of December  31, 2016 and 2017,
respectively.

The acquisition cost amounted to RMB4,000  was recorded in  general and administrative expenses

when it incurred.

The acquisition had been accounted  for  as  a business combination and the results of operations of
Ebatong have been included in the Group’s consolidated financial statements from the acquisition date.
The Group made estimates and judgments in  determining the fair value of acquired assets and

F-40

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

3. Significant acquisition and equity transactions (Continued)

liabilities, based on an independent valuation report and management’s experiences  with similar assets
and liabilities. The following table summarizes  the estimated fair  values for major  classes of assets
acquired and liabilities assumed at the  date of  acquisition:

Net tangible assets acquired . . . . . . . . . . . . . . .
Intangible assets—Payment license . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill

Weighted average amortization
period at the acquisition date
(in years)

Indefinite life

RMB

95,332
319,660
13,291

Total consideration . . . . . . . . . . . . . . . . . . . . .

428,283

Consideration transferred and liabilities

assumed

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other receivables . . . . . . . . . . . . . . . . . . . . . .

410,417
17,866

Total consideration . . . . . . . . . . . . . . . . . . . . .

428,283

During  the year ended December 31,  2016,  the Group acquired additional equity interests of
certain logistic companies and obtained over  50% voting right. The acquisitions are not individually or
in aggregate significant to the Group’s net  assets  and results of operations. These acquisitions have an
aggregate purchase price of RMB50,218.  The acquisitions  were accounted for under  purchase
accounting and the results of these logistic companies are  included in the Group’s consolidated results
from the acquisition dates. The Group  recorded  RMB34,365 in  goodwill related to the acquisitions of
these logistic companies allocated to the logistic  reporting unit. No additional intangible asset was
identified during these acquisitions.

Based on the assessment of the acquired companies’  financial performance made by the Group,

the acquired companies, including its  subsidiary during 2016 are  not  considered material to the
consolidated results of operations both individually  and  in aggregate. Thus pro forma results of
operations for these acquisitions in 2016  as well as the results of operations since the date of
acquisitions to the period end have not  been presented.  None of the goodwill recognized during  the
acquisitions is expected to be deductible  for income tax  purposes.

F-41

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

4. Accounts Receivable, net

Components of accounts receivable are as  follows:

Other trade receivables (Note a) . . . . . . . . . . . . . . . . . . . . .
Delivery service providers (Note b)
. . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

2017

RMB
2,165,639
209,340
5,148

RMB
4,611,930
298,124
18,364

Subtotal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,380,127

4,928,418

Less:  allowance  for  doubtful  accounts . . . . . . . . . . . . . . . . . .

(46,209)

(124,891)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,333,918

4,803,527

Note a: The Group provides consumer financing to certain  customers as  part of

the  Group’s  Internet  financing  business.  These  receivables  usually  have  a
repayment term up to 18 months. As of December 31, 2017,  RMB1 billion
receivables from customer financing were collateralized for  the issuance of
asset-back debts, details of the securitization debt  are set  out in  Note 17.

Note b: For certain sales transactions, third party delivery service  providers will

collect payments from the Group’s customers upon delivery of  goods, and
remit such payments back to the Group on a periodic basis.

The movement of allowance for doubtful  accounts during the years are as follows:

Year ended December 31,

RMB
Balance at beginning of the year . . . . . . . . . . . . . . . . . . —
Provision for allowance during the year . . . . . . . . . . . . . — (53,316)
7,107
Write-offs during the year . . . . . . . . . . . . . . . . . . . . . . . —

RMB

— (46,209)
(111,183)
32,501

2015

2016

2017

RMB

Balance at end of  the year . . . . . . . . . . . . . . . . . . . . . . . — (46,209)

(124,891)

F-42

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

5. Other Receivables and Prepayments,  net

Components of other receivables and  prepayments  are as follows:

Deposits (Note a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash advanced to staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loans to staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
VAT receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advances to suppliers related to financing activities (Note b) .
Advances to suppliers related to procurement activities . . . . .
Prepaid expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB
236,066
16,272
12,262
555,899
16,905
855,755
263,001
92,452
245,213

2017

RMB
342,703
12,847
30,402
791,156
25,871
1,502,046
646,027
152,179
170,965

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,293,825

3,674,196

Note a Deposits consist of amounts  paid  to  vendors for advertising and rentals.

Note b

The Group provides financing to some of its suppliers by advancing  them
cash, and held portions of accounts payables the  Group owed  to  them as
pledges.

6. Held-to-Maturity Investments

As of December 31, 2016 and 2017, the Group’s held-to-maturity investments consist of debt
securities carried at amortized cost of  RMB671,776 and RMB245,981 respectively,  which approximate
the aggregate fair value. All of these  securities mature within one year  and  are classified as  current
assets. The amount of unrealized holding gain as  of December  31, 2016 and 2017  was  RMB1,776 and
RMB5,981, respectively.

All the held-to-maturity investments  consist of wealth management  products purchased from third-

party financial institutions with high credit ratings in China. These  debt  securities have  fixed  maturity
dates and pay a target return on the  amount invested. In addition,  the principals of these securities are
fully guaranteed and early redemption  is not  allowed.

There has been no impairment recognized  and no sales  of any held-to-maturity investments before

maturities during the periods presented.

F-43

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

7. Property and Equipment, net

Cost:
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, fixtures and equipment . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . .
Motor vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in process . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB

2017

RMB

2,525,064
1,602,608
252,331
117,661
147,329
893,275

3,892,010
2,340,437
372,702
414,247
108,468
1,187,157

Sub-total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: accumulated depreciation . . . . . . . . . . . . . . . . . . . . .

5,538,268
(1,070,817)

8,315,021
(1,654,196)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . .

4,467,451

6,660,825

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

Depreciation expenses were charged to:
Fulfillment expenses . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content expenses . . . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . . . .

145,375
2,694
132,448
10,884

289,338
296
262,073
59,269

329,945
305
312,506
78,084

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

291,401

610,976

720,840

F-44

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

8. Land Use Rights, net

Cost:
Land in Zhaoqing City . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Tianjin City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Jianyang City . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Ezhou City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Zhengzhou City . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Qingdao City . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Guangzhou City . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Shenyang City . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Xi’an City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Urumqi City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Tai’an City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in Hengyang City . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land in other cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB

2017

RMB

187,081
37,905
143,452
241,927
24,776
68,631
1,736,417

187,081
137,795
143,452
241,927
134,779
68,631
1,845,181
— 138,425
83,899
—
56,272
—
55,243
—
52,219
—
29,542
—

Sub-total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,440,189

3,174,446

Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . .

(41,131)

(96,676)

Land use rights, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,399,058

3,077,770

The expiry dates of the land use rights are from October 2064 to April 2067.

Amortization expenses charged were RMB2,785, RMB37,657 and RMB55,545 for  the years ended

December 31, 2015, 2016 and 2017, respectively.

9. Intangible Assets, Net

As of December 31, 2016

As  of December 31, 2017

Accumulated
amortization
(Note a)

Impairment

RMB
(15,927)
(202,418)
(611,359)
(67,102)
—
(8,453)

RMB
—
—
—
—
—
(16,907)

Net
amount

RMB
—
110,885
287,155
3,025
319,660
4,422

Cost

RMB
15,927
313,303
898,514
70,127
319,660
29,782

Cost

RMB
15,040
313,303
888,370
70,127
319,660
45,035

Domain names . . . . . . .
Customer Relationships . .
. . . . . . . . .
Trademarks
.
Non-compete agreement
Payment license (Note b) .
Others . . . . . . . . . . . .

Accumulated
amortization
(Note a)

Impairment

RMB
(15,040)
(287,142)
(850,562)
(70,127)
—
(10,763)

RMB
—
—
—
—
—
(16,907)

(16,907)

Net
amount

RMB
—
26,161
37,808
—
319,660
17,365

400,994

Total

. . . . . . . . . . . . .

1,647,313

(905,259)

(16,907)

725,147

1,651,535

(1,233,634)

Note:

a.

b.

Amortization expenses for intangible assets  were  RMB289,644, RMB363,977 and RMB340,816 for the years ended December 31,
2015, 2016 and 2017, respectively. The  Group expects to record amortization expenses of RMB47,146, RMB3,059, RMB2,360,
RMB1,602 and RMB1,271 for the years ending December 31,  2018, 2019, 2020, 2021 and 2022 respectively.

Payment license enables the Group  to  provide  payment services  and qualifies  as a paying institution, has a  legal life  of 5 years. The
Group renewed the license during the  year  ended December 31, 2017 and the expiry date will be June 2022. The  Group believes it

F-45

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

9. Intangible Assets, Net (Continued)

would be able to renew the payment  license  at minimal cost continuously and has  the ability to do so. As  a result, the  payment
license is considered by the Group as having an indefinite life because it is expected to contribute to net cash inflow indefinitely.

10. Investment in Affiliates

Investment in affiliates as of December 31,  2016 and 2017 were as follows:

Equity-method investments:
Ovation(i)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(ii) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of
December 31,

2016

RMB

2017

RMB

71,908
21,236

46,630
19,704

93,144

66,334

Details of the significant investments are as  follows:

(i) On February 21, 2014, the Group acquired a 23%  equity interest  in Ovation, which is a
British Virgin Island (‘‘BVI’’) company  that engages in  research and development, and
distribution of beauty products and production and publication of TV programme, for  a
total consideration of approximately US$55,777 (approximately  RMB339,303) pursuant  to
a share purchase and subscription agreement with  Ovation and certain of its existing
shareholders.

(ii) Other investment in affiliate represents investment in a private company that engages  in
cosmetic sales which the Group owns 20% voting right  or higher and has  significant
influences.

During  the years ended December 31, 2015,  2016 and 2017, the  Group recognized its  share of loss

of affiliates in the amount of RMB84,063, RMB71,489 and RMB22,280, respectively. The total
impairment losses on equity method  investments were  RMB58,510, nil and nil  during  the years ended
December 31, 2015, 2016 and 2017, respectively. The amount of impairment in 2015  is related  to
Ovation and is recorded as impairment loss of investments in the consolidated statements of income
and comprehensive income.

11. Other Investments

Other  investments  comprise  of  investments  in  private  companies  which  the  Group  owns  equity
interest of less than 20%, including certain E-commence companies  and PRC registered companies that
provide technology services.

F-46

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

11. Other Investments (Continued)

The movements in the carrying amount  of other investments are as  follows:

Balance at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions
Less: impairment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustments . . . . . . . . . . . . . . . . . . . . . . . .

Balance as of December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: impairment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustments . . . . . . . . . . . . . . . . . . . . . . . .

Other
Investments

RMB
489,862
51,860
(65,940)
27,335

503,117
23,685
(118,026)
(21,136)

Balance as of December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

387,640

The impairment losses on cost method investments were RMB41,239,  RMB65,940 and

RMB118,026 during the years ended  December  31, 2015, 2016 and  2017, respectively.

12. Available-for-Sale Investments

The carrying amount and fair value of  the Group’s available-for-sale investments were as follows:

Listed equity securities . . . . . . . . . . . . . .
Debt securities . . . . . . . . . . . . . . . . . . . .

Amortized
cost

RMB
229,147
167,055

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . .

396,202

Listed equity securities . . . . . . . . . . . . . .
Debt securities . . . . . . . . . . . . . . . . . . . .

Amortized
cost

RMB

794
145,930

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . .

146,724

As of December 31, 2016

Gross
unrealized
gains

Gross
unrealized
losses

RMB
11,742
—

11,742

RMB
—
—

—

As of December 31, 2017

Gross
unrealized
gains

Gross
unrealized
losses

RMB
—
—

—

RMB
(442)
—

(442)

Fair
value

RMB
240,889
167,055

407,944

Fair
value

RMB

352
145,930

146,282

F-47

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

12. Available-for-Sale Investments (Continued)

The Group reviews its available-for-sale investments regularly to determine if an investment is
other-than-temporarily impaired due  to changes in  quoted market price  or other impairment indicators
such as market condition for the investees’ industry and products and services.

As of December 31, 2016 and 2017, gross  unrealized gains of  RMB11,742 and nil and gross

unrealized losses of nil and RMB442  were recorded on available-for-sale investments,  respectively.
Impairment charges of nil, RMB48,634 and RMB15,000 were recorded for years ended  December 31,
2015, 2016 and 2017, respectively. The gain on disposal of an investment  of RMB55,615 was recognized
for the year ended December 31, 2017.

13. Other Long-Term Assets

As of December 31,

2016

2017

Deposit for land use rights (Note a) . . . . . . . . . . . . . . . . . . . . .
Prepayment for investments (Note b) . . . . . . . . . . . . . . . . . . . . .
Long term trade receivables (Note c) . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

RMB

RMB
—
458,447
895
240,000
— 63,872
62,888

51,479

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

510,821

366,760

Note a: During the year ended  December 31, 2016, the Group  paid  certain

deposits in relation to the purchase of land use rights located in  Chongqing
City, Xinjiang Autonomous Region, Liaoning  Province,  Hengyang City,
Tianjin City, Shanxi Province and Guangzhou  City. During the  year ended
December 31, 2017, the deposits were transferred to the land use rights as
the lands  are ready for use.

Note b: The amount as of December 31, 2017 represented deposit  paid to an

escrow account for formation of an insurance company with other
independent parties. The Group will hold approximately 16% of the  equity
interest of the investee and will be able to appoint a  director to the board.
Up  to the date of these financial statements,  the establishment  process is
not yet  completed. There is no purchase  commitment for the Group in
accordance with the equity owners’ agreement.

Note c: The Company provides consumer financing to certain  customers as  part of

the Group’s internet financing business with instalment payment  up to
18  months.  The  Group  recorded  the  consumer  financing  receivables  with  a
repayment term of over twelve months in the  amounts  of nil and
RMB63,872 for the years ended December 31, 2016 and  2017, respectively.

F-48

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

14. Goodwill

The movements in the carrying amount  of goodwill  are as follows:

Balance as of January 1, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Addition for acquisition—Feiyuan (Note 3(a)) . . . . . . . . . . . . . . . . . . . .
Addition for acquisition—Ebatong (Note 3(b)) . . . . . . . . . . . . . . . . . . .
Addition for acquisition—Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance as of December 31, 2016 and 2017 . . . . . . . . . . . . . . . . . . . . . . . .

Total

RMB
108,781
210,669
13,291
34,365
367,106

As stated in Note 3, the Group has acquired  certain businesses during  2016. The excess of
purchase price over net tangible assets  and identifiable  intangible assets acquired were recorded as
goodwill accordingly.

The Group performed the annual impairment analysis as of the balance sheet date.  There has

been no impairment recognized in goodwill during the  periods presented.

15. Accrued Expenses and Other Current Liabilities

Accrued advertising expense . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued shipping and handling expenses . . . . . . . . . . . . . . . .
Accrued payroll and social benefit . . . . . . . . . . . . . . . . . . . .
Deposits from delivery service providers . . . . . . . . . . . . . . . .
Taxes payables (Note a) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued rental expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued administrative expenses . . . . . . . . . . . . . . . . . . . . . .
Amounts received on behalf of third-party merchants

(Note b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB
511,394
624,699
707,467
152,494
602,671
64,829
170,708

2017

RMB
621,238
336,580
801,553
150,035
767,518
67,869
229,795

302,486
18,529
167,322
3,322,599

300,264
17,356
244,943
3,537,151

Note a: Amounts represent income tax payable,  VAT  and related surcharges and

PRC individual income tax of employees withheld by the  Company.

Note b: Amounts relate to the cash collected on behalf of  third-party merchants

which the Group provides platform access for sales of their products.

16. Employee Retirement Benefit

Full time employees in the PRC participate in  a government-mandated defined contribution plan
pursuant to which certain pension benefits, medical care,  unemployment insurance,  employee housing
fund and other welfare benefits are provided  to  employees.  PRC  labor regulations require  the Group to
make contributions based on certain  percentages of the  employees’ basic salaries. Other than the
contribution, there is no further obligation under these plans. The total  contributions and  accruals
made for such employee benefits were RMB337,762, RMB585,073 and RMB808,925 for the years
ended December 31, 2015, 2016 and 2017, respectively.

F-49

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

17. Short term loans and securitization debt

Short term loans

During  the year ended December 31,  2017,  the Group entered  into  a US$  denominated short term

bank facility agreement with an overseas bank for up to US$100,000 (approximately  RMB650,630),  in
which  US$50,000 (approximately RMB326,710) was drawn down during the year. The facility was
pledged by the Group’s restricted cash amounting to RMB35,412  and was guaranteed  by  the Company.
The borrowing carries floating interest rate  based on the 3-month London Inter-Bank Offered Rate
plus 1.05% per annum.

During  the year ended December 31,  2017,  the Group entered  into  a RMB denominated short

term bank facility agreement with a PRC bank for up to RMB179,000  and  the borrowing carries
floating interest rate based on the 3-month People’s Bank  of  China’s Deposit Benchmarking  Rate plus
3.25% per annum. The facility was fully drawn  down  during  the year.  The Group also entered into a
short term loan agreement with the same  bank for  a loan  of RMB172,000, which  is secured by the
Group’s held-to-maturity investments  amounting  to  RMB200,000 and carries fixed interest rate
of 4.35%.

During  the year ended December 31,  2017,  the Group also entered into a RMB denominated
short term bank facility agreement with  a  PRC bank  for up to RMB1.20 billion. Up  to  December 31,
2017, the facility was not yet utilized.

In addition, during the year ended December 31, 2017,  the Group entered  into  a loan agreement

with a PRC bank for a loan of RMB29,600. The loan is  secured by the  Group’s held-to-maturity
investments amounting to RMB30,000 and carries fixed interest rate  of  5.75% per annum.

The weighted average interest rates for the outstanding  short term  loans as of December  31, 2017

were approximately 3.84%.

There is  no financial covenants in respect of the Group’s short terms  loans as  of

December 31, 2017.

Securitization debt

During  the year ended December 31,  2017, the Group  started to securitize  accounts receivable
arising  from  its  consumer  financing  business.  The  securitization  securities  are  recorded  as  securitization
debt.

These securitization debt amounting  to RMB760,000 as of December 31,  2017 is denominated in
RMB and has a weighted average interest rate  of approximately  5.36%. The debt is  securitized by the
Group’s accounts receivables as disclosed  in Note 4. The securitization debt will  mature  in 2018.

18. Convertible Senior Notes

On March 17, 2014, the Company issued US$632,500  (approximately RMB4,391,448) in  aggregate

principal amount of 1.5% Convertible  Senior Notes due 2019 (the ‘‘Notes’’).  The  Notes can be
converted into the Company’s ADSs, each representing 1/5 Class A ordinary  share of the Company, par
value 0.001 per share (the ‘‘ordinary  shares’’), at the option of  the  holders, based on an initial
conversion rate of 49.693 of the Company’s American  depositary shares  (‘‘ADSs’’) (4.9693 ADSs  before
the ADS ratio change effective November 3, 2014) per US$1,000 principal amount of Notes

F-50

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

18. Convertible Senior Notes (Continued)

(US$20.124 per ADS, or $201.24 per ADSs before the ADS  ratio change). Holders  of the Notes have
the right to require the Company to repurchase  for  cash all  or  part of  their  Notes on March 15,  2017
or upon the occurrence of certain fundamental changes  at a repurchase price equal  to  100% of the
principal amount of the Notes to be repurchased,  plus accrued and unpaid interest to, but  excluding,
the repurchase date. The Notes bear interest at  a rate of 1.5% per year,  payable semiannually in
arrears on March 15 and September 15 of  each  year, beginning  on September  15, 2014. The  Notes will
mature on March 15, 2019, unless previously  repurchased or  converted in accordance with their  terms
prior to such date.

The net proceeds from the Notes offering were US$617,191 (approximately RMB4,285,157), after

deducting discounts to the initial purchaser of US$14,231(approximately RMB98,806) and debt  issuance
costs of US$1,078 (approximately RMB7,485). Debt issuance costs and debt discounts are  recorded as a
direct deduction from the face amount  of Convertible Senior Notes, and amortized  as interest
expenses, using the effective interest  method, from  issuance  date to the first  put date of the Notes
(March 15, 2017).

On March 15, 2017, part of the Notes holders exercised their  option  to  redeem the Notes, the
total redemption amount was US$3,125 (approximately RMB21,697). The  remaining amount of  the
Notes will mature on March 15, 2019.

19. Distribution of Profit

Pursuant to the laws applicable to entities incorporated  in the PRC, the PRC  subsidiaries  are
prohibited from distributing their statutory capital and are  required to appropriate from profit after tax
under accounting principles generally  accepted in the PRC to other non-distributable reserve funds
after offsetting accumulated losses from  prior years, until the cumulative  amount of such  reserve fund
reaches 50% of their registered capital. These reserve  funds  include one or more of  the following: (i)  a
general reserve, (ii) an enterprise expansion fund and (iii) a staff bonus and welfare fund. Subject to
certain cumulative limits, the general  reserve fund requires annual appropriation at 10% of  after tax
profit (as determined under accounting  principles generally accepted in the  PRC at  each  year-end); the
appropriation to the other fund are at  the  discretion  of the subsidiaries.

The general reserve is used to offset  future  extraordinary losses. A  subsidiary may,  upon a
resolution passed by the shareholders, convert the  general reserve into capital.  The  staff welfare and
bonus  reserve is used for the collective  welfare of the employees of the subsidiary. The enterprise
expansion reserve is for the expansion  of the subsidiary’s operations  and can be converted to capital
subject to approval by the relevant authorities.  These reserves represent appropriations of the  retained
earnings determined in accordance with  Chinese law, and are  not distributable as  cash dividends to
the Group.

Relevant PRC statutory laws and regulations permit payment  of dividends  by  the Company’s PRC

subsidiaries only out of their retained  earnings, if any, as determined in  accordance with PRC
accounting standards and regulations.  The Company’s PRC subsidiaries  transferred RMB234,425,
RMB84,873 and RMB95,617 to the general reserve during the  years  ended December  31, 2015, 2016
and 2017, respectively.

F-51

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)
(All amounts in thousands, except for share and per share data,  unless otherwise stated)

19. Distribution of Profit (Continued)

The balance of restricted net assets was RMB4,278,531  and RMB6,112,334 of which  RMB829,500

and RMB2,039,500 was attributed to the net assets  of  the VIEs and VIEs’  subsidiaries,  and
RMB1,128,029 and RMB1,128,029 was  attributed to the paid in capital of the  WFOE, as of
December 31, 2016 and 2017, respectively.

20. Capital Structure

Issuance of convertible senior notes

On March 17, 2014, the Company completed  a public offering  of 1,140,000 ADSs by certain  of  the

Company’s selling shareholders, representing 2,280,000  ordinary shares, at a public offering  price of
US$143.74 per ADS, and US$550,000 (approximately RMB3,818,650)  aggregate  principal amount of
the Company’s 1.50% convertible senior  notes due 2019. Concurrently,  the underwriters exercised in
full the option to purchase an aggregate of 171,000 additional  ADSs from  certain  selling shareholders
at the public offering price of the offering and up to an additional US$82,500 (approximately
RMB572,798) aggregate principal amount of the Company’s 1.50% convertible senior  notes due 2019.

Dual-class share structure

On September 15, 2014, the Company’s shareholders voted  in favor  of  a proposal  to  adopt a
dual-class share structure, pursuant to  which the Company’s  authorized share capital was reclassified
and re-designated into Class A ordinary shares  and  Class B  ordinary  shares, with  each  Class  A ordinary
share being entitled to one vote and  each Class  B ordinary  share being entitled to ten votes on all
matters that are subject to shareholder  vote.  Both  Class  A ordinary  shares  and Class B ordinary shares
are entitled to the same dividend right.  The  holders of the Group’s ordinary  shares are  entitled to such
dividends as may be declared by the  board of directors subject to the  Companies Law. The
computation of net earnings per Class A ordinary shares and Class B  ordinary shares have been
adjusted retroactively for all periods presented  to  reflect this  change. As of December  31, 2016 and
2017, all Class B ordinary shares were held  by the  Chairman  of the Company.

ADS Ratio Change

Effective November 3, 2014, the Company  changed its ADS to Class A ordinary share ratio from

one ADS representing two Class A ordinary shares  to  five  ADSs representing one Class A  ordinary
share. The computation of net earnings  per ADS have  been adjusted  retroactively  for all periods
presented to reflect this change.

Issuance of ordinary shares

In December 2017, the Company issued  9,229,437 and 3,955,473 Class A ordinary shares  to
Tencent Holdings Limited (‘‘Tencent’’)  and  JD.com, Inc. (‘‘JD.com’’),  in the amount of approximately
US$603,605 (approximately RMB3,927,236) and US$258,688 (approximately RMB1,683,101),
respectively.

Exercise of stock options

During  the years ended December 31, 2015  and  2016, 956,587 and 560,930 Class A  ordinary shares
were issued respectively as a result of  exercises of stock options by employees and a consultant.  During
the year ended December 31, 2017, 454,708 Class A ordinary shares  were  re-issued from treasury  stock
as a result of exercise of stock options by employees.

F-52

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

20. Capital Structure (Continued)

Vesting of shares awards

During  the years ended December 31, 2015,  2016 and 2017, 1,100,618, 861,815 and 23,413 Class A

ordinary shares were issued respectively as a  result of vesting of shares  awards granted to employees
and consultants. In addition, 902,210 Class A ordinary shares were re-issued  from treasury stock  as a
result of vesting of shares awards granted to employees and consultants.

21. Treasury Stock

On November 17, 2015, the Company’s board of directors approved a share repurchase program
whereby the Company may purchase its  own ADSs  with an aggregate value  of  up to US$300 million
over the following 24-month period, ending  on November 16, 2017. As of December 31, 2016, the
Company has repurchased 1,614,135 shares from the  market  in the consideration of approximately
RMB844,711 in aggregate. Part of the  considerations for the repurchase  of  shares in  the amount
RMB194, 514 were only settled during the year ended December 31, 2016. As of  December 31,  2017,
the Company has no outstanding treasury stock.

During  the year ended December 31,  2016  and 2017,  257,217 and  1,356,918, representing the  full

amount of the treasury stock in aggregate  respectively, was re-issued to employees of the  Group for  the
purpose of share awards.

22. Other Operating Income

Other operating income consists of government grants and other  miscellaneous income.

Government grants represent rewards provided by the relevant PRC municipal government  authorities
to the Group for business achievements  made by the  Group, tax refunds, or subsidies for  asset related
investments made  by the Group. Government grants are recognized  in profit or loss on  a systematic
basis over the periods in which the Group  recognizes as expenses the related costs for which  the grants
are intended to compensate. A government grant will  only  be recognized as other operating  income
when it is probable that any future economic benefit  associated with an item  will flow to the Group,
and the grant has been received because the  amount  of  such government grants are  determined solely
at the discretion of the relevant government authorities and  there  is no assurance that the Group  will
continue to receive these government grants  in the future. Grants related to depreciable assets  are
recognized in profit or loss over the  periods in which depreciation expense  on those assets is
recognized, corresponding to the useful  lives of the assets.

Other operating income is comprised of:

Year ended December 31,

2015

2016

2017

Government grants . . . . . . . . . . . . . . . . . . . . . . . . . .
Claims for goods insurance . . . . . . . . . . . . . . . . . . . .
ADR reimbursement . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

RMB
282,330
11,136
—
14,965

RMB
282,866
19,694

RMB
347,817
34,765
— 80,115
68,358

55,469

Total other operating income . . . . . . . . . . . . . . . . . . .

308,431

358,029

531,055

F-53

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

23. Income Taxes

Cayman Islands

Under the current laws of the Cayman  Islands, the Company is not subject to tax on  its  income  or
capital gains. In addition, upon payments of  dividends by the  Company to its shareholders, no Cayman
Islands withholding tax will be imposed.

Hong Kong

The provision for current income taxes of the subsidiaries operating in Hong  Kong has been
calculated by applying the current rate  of  taxation of 16.5%  for the  years  ended December 31, 2015,
2016 and 2017, if applicable.

People’s Republic of China

Under the Law of the People’s Republic of  China on Enterprise Income Tax (‘‘EIT Law’’),
domestically owned enterprises and foreign invested enterprises (the ‘‘FIEs’’) are  subject to a uniform
tax rate of 25%. While the EIT Law equalizes the  tax  rates for FIEs  and  domestically-owned
enterprises, preferential tax treatment  may  continue to be given to companies in  certain  encouraged
sectors and to entities classified as high-technology companies, regardless of whether these are
domestically-owned enterprises or FIEs.  The Group’s  subsidiaries  and  the  variable interest entities  in
the PRC are all subject to the tax rate of  25% for the  periods presented except for some  subsidiaries,
mainly including Vipshop Jianyang, Vipshop Chongqing, Vipshop Zhuhai,  Pinwei Software and
Guangzhou Vipshop Internet Technology Co., Ltd. (‘‘Vipshop Internet  Technology’’), that were entitled
to the following preferential tax treatment  on an  annual  renewal basis:

Vipshop Jianyang and Vipshop Chongqing  were  classified  as encouraged enterprises in  the western
region  in an industry sector encouraged by  the PRC  government and entitled to a preferential tax rate
of 15%. Vipshop Jianyang has obtained  the final approval from the  State  Administration  of  Taxation
and been entitled to a preferential tax rate of 15% for the period from February 22, 2012 to
December 31, 2020.

Vipshop Zhuhai was entitled to a preferential  tax rate of 15%  as it is located in an economy

development zone in the PRC and its  primary business falls into  the scopes of the encouraged
industries stipulated in the existing related  policies.

The term ‘‘encouraged enterprise in an industry sector encouraged by the PRC government’’  as

used herein refers to an enterprise incorporated in certain  region  whose that  its  primary  business  falls
into the scopes of the encouraged industries  stipulated  in the existing  related policies, including
Catalogue of Encouraged Industries in the  Western Region, Industrial Restructuring Guidance
Catalogue (2011, revised in 2013), Catalogue for  the Guidance of Foreign Investment Industries
(Revised in 2017), Catalogue of Foreign-invested Advantage Industries  in Central-Western Region
(Revised in 2017), Circular of the Ministry  of  Finance and the State Administration of Taxation on the
Preferential Enterprise Income Tax Policies and Catalogue  for Hengqin New Area  of Guangdong
Province, Pingtan Comprehensive Experimental Area of Fujian Province  and Qianhai Shenzhen-Hong
Kong Modern Service Industry Cooperation Zone of Shenzhen City.

F-54

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

23. Income Taxes (Continued)

Pinwei Software was classified as a high  and  new technology enterprise and entitled to a
preferential tax rate of 15% pursuant to Article 28 of the EIT Law  for the  periods from  January 1,
2015 to December 31, 2016. Subsequent  to the year ended  December  31, 2017, Pinwei Software applied
and was classified as ‘‘State Planning  Key  Software Enterprise’’ by the local tax authority and  entitled
to a preferential tax rate of 10% pursuant  to  Circular  Caishui (2012) 27 for the period from January  1,
2017 to December 31, 2017 on a retrospective basis.

Vipshop Internet Technology was classified as a  high and new technology enterprise and entitled  to

a preferential tax rate of 15% pursuant  to  Article 28 of the EIT Law for the period from January 1,
2017 to December 31, 2017.

The Group evaluates the level of authority for each uncertain tax  position  (including the potential

application of interest and penalties)  based  on the  technical  merits, and measures the unrecognized
benefits associated with the tax positions.  As  of  December  31, 2016 and 2017,  the Group had no
unrecognized tax benefits. The Group  does not  anticipate any  significant  increase to its liability for
unrecognized tax benefit within the next  12 months. The Group will classify interest and  penalties
related to income tax matters, if any,  in income tax  expense.

According to the PRC Tax Administration and  Collection Law, the statute  of limitations  is three
years if the underpayment of income taxes is  due to computational  errors made by the taxpayer. The
statute of limitations will be extended to five years under special circumstances, which are  not  clearly
defined, but an underpayment of income tax liability exceeding RMB100  (US$14) is specifically  listed
as a special circumstance. In the case of  a  transfer pricing related adjustment, the statute  of limitations
is ten years. There is no statute of limitations  in the case of tax evasion, refusal  to  pay tax  and
tax fraud.

Income tax expense is comprised of:

Income from China operations . . . . . . . . . . . . . .
Loss from non-China operations . . . . . . . . . . . . .

Total income before tax and share of loss of

Year ended December 31,

2015

2016

2017

RMB
2,540,418
(489,898)

RMB
3,241,171
(575,087)

RMB
3,320,283
(779,430)

affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,050,520

2,666,084

2,540,853

F-55

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

23. Income Taxes (Continued)

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

Income tax expenses applicable to China and Hong

Kong operations

Current tax (Note) . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

561,001
(103,256)

689,473
(87,645)

780,013
(153,873)

Total tax expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

457,745

601,828

626,140

Note: All current tax was related to income tax in PRC  and Hong Kong.

Under the EIT Law, enterprises are classified as either resident  or  non-resident. A resident

enterprise refers to one that is incorporated under the PRC law or under the law of a  jurisdiction
outside the PRC with its ‘‘de facto management organization’’  located  within the  PRC. Non-residential
enterprise refers to one that is incorporated under the law of  a  jurisdiction outside  the PRC with  its
‘‘de facto management organization’’ located also outside the PRC,  but  which has either set  up
institutions or establishments in the PRC or has  income  originating from the PRC  without setting up
any institution or establishments in the PRC. Under the current EIT Implementation Regulations,  ‘‘de
facto management organization’’ is defined as the  organization of an  enterprise  through which
substantial and comprehensive management and control  over  the business, operations, personnel,
accounting and properties of the enterprise  are exercised. Under  the Enterprises Income Tax Law of
the People’s Republic of China which  was promulgated on March 16, 2007  and took effect as of
January 1, 2008 (the ‘‘New Tax Law’’) and the New  EIT Implementation Regulations, a  resident
enterprise’s global  net income will be subject  to  a 25% enterprise  income tax rate. Uncertainties exist
with respect to how the New Tax Law and New EIT Implementation Regulations apply to the Group’s
overall operations, and more specifically, with regard  to  tax residency  status. On April  22, 2009, the
State Administration of Taxation, or the SAT,  issued SAT Circular 82, which provides certain specific
criteria for determining whether the ‘‘de facto  management body’’  of  a PRC-controlled enterprise that
is incorporated offshore is located in China. In  addition, the  SAT issued  a bulletin  on July 27, 2011
providing more guidance on the implementation  of  Circular 82 and clarifies matters such  as resident
status determination. Due to the present uncertainties resulting from the limited  PRC tax guidance on
this  issue, it is unclear that the legal  entities  organized outside of PRC should be treated as  residents
for New Tax Law purposes. Nevertheless,  even if one or more  of its  legal entities  organized outside of
the PRC were characterized as PRC  tax residents, most of  them are still in  accumulated  loss position
and no significant impact would be expected  on the  net current tax payable balance and  the net
deferred tax balance.

If the entity were to be non-resident for PRC tax purpose, dividends  paid to it  out of profits
earned after January 1, 2008 would be subject to a  withholding tax. In  the case of dividends paid by
PRC subsidiaries the withholding tax would be 10% and in the  case of a subsidiary 25%  or more
directly owned by residents which meet the criteria of beneficial  owner in  the Hong Kong  Special
Administrative Region (‘‘Hong Kong SAR’’),  the withholding tax would be 5%.

F-56

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

23. Income Taxes (Continued)

Aggregate undistributed earnings of  the Group’s subsidiaries and the VIEs  in the PRC that are

available for distribution to the Group of approximately RMB6,993.1 million and  RMB9,981.8 million
as of  December 31, 2016 and 2017 respectively  are considered  to  be  indefinitely  reinvested  under
ASC 740-30, Accounting for Income Taxes—Special Areas, and accordingly, no provision has been made
for the Chinese dividend withholding  taxes that  would be payable upon the distribution of  those
amounts to the Group. If those earnings  were to be distributed or they were determined to be no
longer permanently reinvested, the Group would have to record a deferred income tax liability in
respect of those undistributed earnings  of  approximately RMB349.7 million and RMB499.1 million as
of December 31, 2016 and 2017 respectively.

A reconciliation of the income tax expense to income before income tax and share of loss of

affiliates computed by applying the PRC statutory income tax rate of 25% per the consolidated
statements of income and comprehensive income is as follows:

Income before income tax and share  of loss of affiliates . . . . . . . . .
Computed income tax expense at PRC EIT tax rate . . . . . . . . . . . .
Effect of non-deductible expenses, including:

Year ended December 31,

2015

2016

2017

RMB
2,050,520
512,630

RMB
2,666,084
666,521

RMB
2,540,853
635,213

—Share-based compensation expenses . . . . . . . . . . . . . . . . . . . .
—Other non-deductible expenses . . . . . . . . . . . . . . . . . . . . . . . .

75,735
4,259

118,913
6,408

166,774
67,911

Effect of different tax rates of subsidiaries operating in other

jurisdiction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

392

1,693

8,634

Effect of tax holidays on concessionary  rates granted to PRC

subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of non-taxable income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(144,958)
(7,242)
10,444
6,485

(280,523)
(17,419)
105,387
848

(329,048)
(30,075)
106,731
—

Income tax expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

457,745

601,828

626,140

The aggregate amount and per share effect of the tax holidays and tax concessions are as follows:

The aggregate effect . . . . . . . . . . . . . . . . . . . . . . . . .
Per share effect:
Class A and Class B ordinary share:
—basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

RMB
144,958

RMB
280,523

RMB
329,048

1.25
1.21

2.42
2.23

2.80
2.62

F-57

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

23. Income Taxes (Continued)

The principal components of deferred tax assets are  as follows:

Deferred tax assets:
Net operating loss carry forwards . . . . . . . . . . . . . . . . . . . . . .
Allowance  for  doubtful  accounts . . . . . . . . . . . . . . . . . . . . . . .
Impairment for other investments . . . . . . . . . . . . . . . . . . . . . .
Inventory write-down . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payroll payable and other accruals . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB

2017

RMB

175,676
18,017
9,044
46,488
21,427
96,454
2,039
(154,330)

287,104
41,937
13,980
52,885
14,963
131,261
4,043
(261,061)

Total deferred tax assets-current . . . . . . . . . . . . . . . . . . . . . . .

214,815

285,112

Deferred tax liability:
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100,583

Total deferred tax liability-non-current . . . . . . . . . . . . . . . . . . .

100,583

17,007

17,007

The amount of tax loss carried forward was RMB702,705 and RMB1,253,624 as of  December 31,

2016 and 2017, respectively, for the Group’s  certain subsidiaries  and VIEs.

The Group has provided a valuation  allowance for the  deferred tax assets relating to the future
benefit of net operating loss carry forwards and other deferred tax assets  of certain subsidiaries as  of
December 31, 2016 and 2017, respectively, as management is not able to  conclude that the future
realization of some of those net operating loss carry forwards and other deferred tax assets  are more
likely than not.

24. Earnings Per Share

As of December 31, 2015, 2016 and 2017, there are nil,  909,568 and  846,952 employee stock

options or non-vested ordinary shares, respectively, which could  potentially dilute basic net earnings  per
share in the future, but were excluded from the  computation of  diluted net earnings per share in  the
periods  presented,  as  their  effects  would  have  been  anti-dilutive.  The  effect  of  conversion  of  the
convertible senior notes has been excluded from the  computation of diluted earnings per share for  the
year ended 2015 as the effect would be anti-dilutive.

Basic net earnings per share is based  on the  weighted average number of ordinary shares
outstanding during each period. Diluted net earnings  per  share is based on  the weighted average
number of ordinary shares outstanding  and incremental  weighted average number  of ordinary  shares
from assumed vesting of non-vested shares and exercise of share options,  and conversion of the
convertible senior notes during each period.

F-58

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

24. Earnings Per Share (Continued)

As economic rights and obligations are applied equally  to  both  Class A and Class  B ordinary

shares, earnings are allocated between the  two classes of ordinary shares evenly  with the same
allocation on a per share basis.

Basic earnings per share and diluted earnings per share have been calculated  for the  years  ended

December 31, 2015, 2016 and 2017 as  follows:

Year ended December 31,

2015

2016

2017

Class A and Class B
RMB

Class A and Class B
RMB

Class A and Class B
RMB

Basic earnings per share attributable  to
Vipshop Holdings Limited’s ordinary
shareholders:

Numerator:
Earnings attributable to Class A and  Class B
ordinary shareholders for computing  basic
earnings per Class A and Class B ordinary
share . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Denominator:
Weighted average number of Class A  and
Class B ordinary shares outstanding for
computing basic earnings per Class A and
Class B ordinary share . . . . . . . . . . . . . . .

Basic earnings per Class A and Class B

1,589,665

2,036,817

1,949,655

115,736,092

115,958,088

117,554,229

ordinary shares . . . . . . . . . . . . . . . . . . . . .

13.74

17.57

16.59

F-59

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

24. Earnings Per Share (Continued)

Diluted earnings per share for the years  ended December 31, 2015,  2016 and  2017 are calculated

as follows:

Year ended December 31,

2015

2016

2017

Class A and Class B
RMB

Class A and Class B
RMB

Class A and Class B
RMB

Diluted earnings per share:

Numerator:
Earnings attributable to Class A and  Class B
ordinary shareholders for computing  basic
earnings per Class A and Class B ordinary
share . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expenses from Convertible Senior

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net earnings attributable to Class A and

Class B ordinary shareholders for
computing diluted  earnings per Class  A
and Class B ordinary share . . . . . . . . . . . .

Denominator:
Weighted average number of Class A  and
Class B ordinary shares outstanding for
computing basic earnings per Class A and
Class B ordinary share . . . . . . . . . . . . . . .

Dilutive  employee share options and

1,589,665

2,036,817

1,949,655

—

84,147

54,673

1,589,665

2,120,964

2,004,328

115,736,092

115,958,088

117,554,229

non-vested ordinary shares . . . . . . . . . . . .
Dilutive  convertible senior notes . . . . . . . . . .

4,431,971
—

3,572,930
6,286,165

1,900,201
6,261,403

Weighted average number of Class A  and
Class B ordinary shares outstanding for
computing diluted  earnings per Class  A
and Class B ordinary share . . . . . . . . . . . .

Diluted earnings per Class A and Class B

120,168,063

125,817,183

125,715,833

ordinary shares . . . . . . . . . . . . . . . . . . . . .

13.23

16.86

15.94

The Company granted a number of non-vested ordinary shares to certain  executive officers  and
employees during 2015, 2016 and 2017  (refer  to  Note 27  (b)), these non-vested shares are not included
in the computation of basic earnings  per  share  as these non-vested shares do not contain any
unforfeitable rights to dividends or dividend equivalents.

F-60

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

25. Commitments and contingencies

Operating Leases Agreements

The Group leases office space and certain equipment under non-cancellable  operating lease
agreements that expire at various dates through June 2026. Those lease agreements provide  for
periodic rental increases based on both  contractual incremental rates and inflation  rates adjustments
over the leased periods. Some of these lease agreements  include terms of renewal ranging  from one to
ten years upon expiry of their respective original lease terms,  without  purchase  options or  escalation
clause. If these lease agreements are  not  renewed,  the Company is  obligated  to  remove the facilities
constructed under certain of its warehouse  space lease  contracts, although the Company  expects  such
related removal costs to be not significant.

During  the three years ended December 31, 2015, 2016  and  2017, the Company  incurred rental

expenses amounting to RMB191,253,  RMB248,264 and RMB493,248, respectively.

As of December 31, 2017, minimum lease payments under all non-cancellable leases were

as follows:

Year ending December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ending December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ending December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ending December 31, 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ending December 31, 2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

RMB

527,348
220,556
116,459
72,325
44,678
41,453

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,022,819

Capital commitment

As of December 31, 2017, the Group has contracted  for capital expenditures  of  RMB2,345,658.

Other  commitment

During  the year ended December 31,  2017,  the Group entered  into  a cooperative lending
arrangement  with  a  bank,  whereby  the  Group  and  the  bank  will  jointly  fund  financing  to  individuals.
Under this arrangement, the Group is obligated to compensate the bank,  if the  bank’s lending portion
becomes overdue by more than 80 days. The bank’s lending portion under the  arrangement was
approximately RMB326.0 million as of  December 31, 2017. The Group is also  contracted to purchase
certain sevices from its business partners in an aggregate  amount  of US$60.0 million (approximately
RMB390.4 million).

Contingencies

The Company and certain of the Company’s officers  and directors were named as defendants in

two putative securities class actions filed  in the  U.S. District Court for the Southern District  of
New York: Heller v. Vipshop Holdings Limited et  al., Civil Action No. 1:15-cv-03870-LTS
(S.D.N.Y.)(filed on May 19, 2015) and Schwartz  v.  Vipshop Holdings  Limited  et al., Civil Action

F-61

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

25. Commitments and contingencies  (Continued)

No. 1:15-cv-05097-LTS (S.D.N.Y.)(filed on  June 30, 2015). The complaints in  both putative class  actions
allege that certain of the Company’s financial statements and  other public disclosures contained
misstatements or omissions and assert  claims under the U.S. securities laws. On September 15,  2015,
the court consolidated the two actions,  and appointed a lead plaintiff and approved  the lead plaintiff’s
selection of lead counsel for the consolidated  action. On November 24,  2015, the lead plaintiff filed a
Notice of Voluntary Dismissal without Prejudice which  was  entered by the  court, voluntarily dismissing,
without prejudice, all claims in the consolidated action.

The Group is subject to periodic legal  or administrative proceedings in the ordinary course of
business. The Group does not believe  that any currently pending legal  proceeding to which  the Group
is a party will have a material effect on  its business, results  of  operations or cash  flows.

26. Related Party Transactions

For the years ended December 31, 2015,  2016 and 2017, the  Group entered into the  following

material related party transactions:

Purchase of goods (Note a) . . . . . . . . . . . . . . . . . . . .
Logistic services (Note b) . . . . . . . . . . . . . . . . . . . . . .
Other operating income . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

RMB
111,191
469,974
4,027
—

RMB
155,093
137,088
1,773
1,475

RMB
213,350
—
1,825
1,001

Note  a: The  goods  were  purchased  from  companies  either  or  significantly

influenced by the Company, or controlled by its  shareholders and  directors.

Note b: The Group engages certain of the Group’s affiliates to deliver the goods to

its customers.

In December 2017, the Group entered  into strategic cooperation framework agreement and

business cooperation framework agreement with a Tencent  subsidiary and JD.com, respectively, to
establish  a  cooperative  relationship.  Under  these  agreements,  Tencent  granted  the  Group  an  access
interface on Weixin Wallet, and JD.com granted the Group access interfaces on JD.com’s mobile
application and JD.com’s Weixin Discovery shopping application,  to  utilize the traffic from such
platforms.

Details of the balances of those material related party  transactions provided in the table  above are

as follows:

(a) Amounts due from related parties

Amounts due from related parties consist of amounts due from companies  controlled  or

significantly influenced by the Company, its shareholders and directors.

F-62

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

26. Related Party Transactions (Continued)

Amounts due from related parties as  of  December  31, 2016 and 2017 amounted  to  RMB8,352 and

RMB10,191, respectively, mainly including prepayments placed  by the Group related to purchases of
goods from companies significantly influenced by the  Company, its shareholders and directors.

(b) Amounts due to related parties

The amounts due to companies controlled or  significantly  influenced by the Company, its

shareholders and directors as of December 31, 2016  and  2017  amounted to RMB52,729 and
RMB65,022, respectively, and were unsecured and interest free.  These  amounts  are all related  to
purchases of goods, logistic and other  services from these parties.

27. Share-based Payments

(a) Stock incentive plan

In March 2011, the Company adopted  the Vipshop Holdings Limited  2011 Stock  Incentive  Plan

(the ‘‘2011 Plan’’), which provide up  to an aggregate  of  7,350,000 Class  A ordinary shares  of the
Company as stock based compensation  to  employees, directors, officers  and consultants  and other
eligible personal of the Group.

In 2012, the Company adopted the 2012 Stock  Incentive  Plan  (the  ‘‘2012 Plan’’),  which provide up

to an aggregate of 9,000,000 Class A  ordinary shares  of  the Company,  and the maximum aggregate
number of shares that may be issued per calendar  year  is 1,500,000 from 2012 until the  termination  of
the 2012 Plan.

In July 2014, the Company adopted the 2014  Stock Incentive  Plan (the ‘‘2014  Plan’’), in  which the

maximum aggregate number of ordinary shares  may be issued under  the 2014 Plan is  (i) 5,366,998
Class A ordinary shares, and (ii) an automatic increase on January 1  of each year after the  effective
date  of  the 2014 Plan by that number of  shares representing 1.5% of the  Company’s then total  issued
and outstanding share capital as of December 31  of  the preceding year, or  such less number as
determined by the  board of directors.

During  the years ended December 31, 2015  and  2016, no  stock  option were granted to executive

officers, employees and non-employees of the Group  under the 2011, 2012 and 2014 Plans.

In January 2017, the Company granted 900,000 restricted shares to its senior management, and  on

the same date, the Company also granted 1,320,000  stock options to its senior management  at an
exercise price of US$68.35 (approximately RMB444.71)  per  ordinary  share pursuant to the Company’s
2014 Share Incentive plan.

In the event of termination of the option  holders’ continuous  service for cause,  the option  holders’

right to exercise the option shall terminate concurrently, except otherwise determined by the plan
administrator, and the Company shall have the rights to repurchase all vested options purchased  by  the
option holders at a discount price determined by the plan  administrator. The stock  option holders  have
waived any voting rights with regard  to  the  shares and granted  a  power of attorney to the Board  of
Directors of the Company to exercise voting rights  with respect  to  the  shares.

F-63

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

27. Share-based Payments (Continued)

The Company uses the Binomial model to determine  the estimated fair value for each option
granted below with the assistance of an  independent  valuation  firm. The Group estimates that the
forfeiture rate for key management and  employees will be nil and 13% for both 2015 and  2016,
respectively, and nil and 18% for 2017,  respectively.

The assumptions used in determining the  fair value of the  share options on  the grant date were

as follows:

Assumptions

Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercise multiples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average fair value of underlying ordinary shares (US$/share) . .

Notes:

(1) Expected dividend yield:

2017

0%
1.96%
61.0%
5 years
2.80 times
25.09

The expected dividend yield was estimated by the Company based on its dividend  policy
over the expected life of the options.

(2) Risk-free interest rate:

Risk-free interest rate was estimated  based on the US  Treasury Bond as of the
valuation date.

(3) Expected volatility:

The volatility of the underlying ordinary shares was estimated based on historical volatility
of the Company for the period before the  valuation  date with length commensurate  to
contractual life of the options.

(4) Expected life:

The expected life was the contractual life of the share  options.

(5) Exercise multiples:

The Company estimated the exercise multiple based  on a  consideration of various
research studies regarding exercise pattern  from historical statistical data.

(6) Fair value of underlying ordinary shares:

After the Company’s initial public offering in  March 2012,  the fair  values of ordinary
shares were determined based on the closing price in  the market.

F-64

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

27. Share-based Payments (Continued)

For the years ended December 31, 2015,  2016 and 2017, the  share option movements  were

as follows:

Weighted
average
exercise
price per
share

Weighted
average
remaining
contractual
years to expiry
per share

Weighted
average
fair value
at grant
date

Weighted
average
intrinsic
value
per
option

Aggregate
intrinsic
value

Options
outstanding

US$

US$

US$

As of January 1,  2015 . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . .

3,404,909
(956,587)
(11,451)

Outstanding as of  December 31, 2015 .

2,436,871

Exercised . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . .

(560,930)
(3,000)

Outstanding as of  December 31, 2016 .

1,872,941

Granted . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . .

1,320,000
(454,708)

Outstanding as of December 31, 2017 .

2,738,233

US$
1.26
1.04
2.29

1.33

1.53
2.50

0.78

68.35
1.95

33.50

6.77 years
5.45 years
5.96 years

5.89 years

4.61  years
4.92 years

4.97 years

4.00 years
3.75  years

4.14 years

Non vested as of December 31, 2017 .
Options vested and expected to vest as
of December 31, 2017 . . . . . . . . . .
Exercisable as of December 31, 2017 .

1,320,000

2,738,233
1,418,233

33.50
1.06

4.14  years
4.27 years

14.37
4.39

25.10
57.54

68,736,869
81,606,856

For the years ended December 31, 2015,  2016 and 2017, the  Group recognized share based

compensation expenses of RMB23,366  RMB7,002 and RMB54,505  in connection  with the share options
granted to employees, respectively. The total  fair value of shares vested  during  2016 and 2017 was
RMB7,621 and RMB236 respectively.

As  of  December  31,  2017,  there  was  RMB162,949  unrecognized  compensation  expense  related  to
unvested share options granted to executive and employees of the Group. The unvested  share options
expense relating to the stock options  of the  Group is  expected to be recognized over a  weighted
average period of 3 years on a straight-line basis schedule as of December 31, 2017.

(b) Non-vested shares

During  2015, 2016 and 2017, a total of 951,684,  1,815,919 and 2,900,580 non-vested shares  were
granted to executive officers, employees,  members of Audit  Committee and consultants of the Group
under the 2012 and 2014 Plan, respectively.

F-65

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

27. Share-based Payments (Continued)

Most of the non-vested shares granted have  a vesting period of  four years of employment services

with the first one-fourth vesting on the  first anniversary from grant date,  and the  remaining  three
fourth vesting on a monthly basis over  a  three-year period ending on the fourth anniversary of the
grant date. The non-vested shares are  not transferable and may not be sold  or pledged  and the  holder
has no voting or dividend right on the non-vested  shares. In the  event a non-vested shareholder’s
employment for the Company is terminated for any  reason  prior to the fourth anniversary of the  grant
date,  the holder’s right to the non-vested shares will terminate effectively. The outstanding  non-vested
shares shall be forfeited and automatically transferred to and reacquired by the Company  without any
consideration.

For the years ended December 31, 2016  and  2017, the non-vested shares  movement was as  follows:

Outstanding as of January 1, 2016 . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding as of December 31, 2016 . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-vested shares
outstanding

2,094,709
1,815,919
(1,119,032)
(371,731)

2,419,865
2,900,580
(925,623)
(464,564)

Outstanding as of December 31, 2017 . . . . . . . . . . . . . . . . . . . . . .

3,930,258

The Group recognized compensation expense over  the four year service periods  on a  straight line

basis, and applied a forfeiture rate of nil  for key management for 2015, 2016  and 2017, while the
forfeiture rate is 13%, 13% and 18% for  employees  for 2015, 2016  and 2017, respectively.  The
aggregate fair value of the non-vested  shares  at grant dates was RMB657,794,  RMB824,474 and
RMB1,082,797 during 2015, 2016 and 2017  respectively. The fair  values of non-vested shares are
measured at the respective fair values of the Company’s ordinary shares  on the grant-dates.  For the
years  ended  December  31,  2015,  2016  and  2017,  the  Group  recognized  share  based  compensation
expenses of RMB279,575, RMB468,651 and RMB612,593 in  connection with  the non-vested shares
granted to employees, respectively.

As  of  December  31,  2017  there  was  RMB1,432,463  unrecognized  compensation  expense  related  to

non-vested shares which is expected to be recognized over a weighted  average  vesting  period of
2.72 years. The weighted average granted fair value per share of non-vested shares  granted during the
years ended December 31, 2015, 2016 and 2017  was  US$109.00  (approximately RMB706.08), US$67.66
(approximately RMB469.76) and US$55.51 (approximately  RMB361.18) respectively.

F-66

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

27. Share-based Payments (Continued)

(c) Share-based compensation expenses

For the years ended December 31, 2015,  2016 and 2017, share-based compensation  expenses have
been included in the following balances on the  consolidated statements of  income  and comprehensive
income:

Fulfillment expenses . . . . . . . . . . . . . . . . . . . . . . . .
Marketing expenses . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content expenses . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

RMB
(18,665)
(19,938)
(126,274)
(138,064)

RMB
(38,428)
(38,459)
(183,122)
(215,644)

RMB
(73,235)
(40,364)
(206,073)
(347,426)

(302,941)

(475,653)

(667,098)

28. Segment information

Segment revenue and results

The Group has determined that it operates in two operating segments:  (1) Vip.com, (2) Internet

finance business.

The Group derives the results of the  segments directly from  its internal management reporting

system. The CODM measures the performance  of each segment based on metrics of revenue and
income (loss) from operations and uses these results to evaluate the performance  of,  and to allocate
resources to, each of the segments.

F-67

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

28. Segment information (Continued)

Segment revenue and results

The table below provides a summary  of  the Group’s operating segment results for  the years ended

December 31, 2015, 2016 and 2017:

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

Net revenues

Vip.com . . . . . . . . . . . . . . . . . . . . . . . . . .
Internet finance business . . . . . . . . . . . . . .
Inter-segment revenues(1) . . . . . . . . . . . . .

40,141,216
61,996
—

56,552,877
114,735
(76,310)

72,817,634
249,726
(155,047)

Total net revenues . . . . . . . . . . . . . . . . . . . . .

40,203,212

56,591,302

72,912,313

Income (loss) from operations

Vip.com . . . . . . . . . . . . . . . . . . . . . . . . . .
Internet finance business(2) . . . . . . . . . . . .
Unallocated expenses(3) . . . . . . . . . . . . . . . .

Total income from operations . . . . . . . . . . . .
Total other expenses . . . . . . . . . . . . . . . . . . .

Income before income taxes and share of loss
of affiliates . . . . . . . . . . . . . . . . . . . . . . . .

2,632,643
5,689
(567,783)

2,070,549
(20,029)

3,665,649
(172,750)
(785,190)

2,707,709
(41,625)

4,063,238
(366,025)
(1,006,767)

2,690,446
(149,593)

2,050,520

2,666,084

2,540,853

F-68

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

28. Segment information (Continued)

Depreciation of property and equipment, net (included in the measurement of  segment profit

or loss):

Vip.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Internet finance business . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

RMB
291,055
346

RMB
610,293
683

RMB
714,656
6,184

Total depreciation of property and equipment, net . . . .

291,401

610,976

720,840

(1)

(2)

(3)

Inter-segment revenues mainly  consist of  payment processing and  financing
services provided by the Internet finance business to Vip.com.

The operating loss of the Internet finance business includes the interest
revenue of RMB15,525, RMB45,969 and  RMB161,752 for the  years  ended
December 31, 2015, 2016 and 2017, respectively, and interest expense of nil,
RMB29, 426 and RMB121,793 for the years ended December 31, 2015, 2016
and 2017, respectively.

Unallocated expenses include share-based compensation  and amortization  of
intangible assets resulting from assets and business acquisitions, which are
not allocated to segments.

Segment assets

Vip.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Internet finance business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2016

2017

RMB
20,058,967
5,035,486

RMB
30,158,119
7,824,701

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25,094,453

37,982,820

Other segment information

Product revenues relate to sales of apparel, shoes and bags and  other products.

F-69

VIPSHOP HOLDINGS LIMITED

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  (Continued)

(All amounts in thousands, except for share and per share data,  unless otherwise stated)

28. Segment information (Continued)

Other revenues relate to revenues from  product promotion and online advertising, and commission

fees charged to third-party merchants  which the Company provides platform access  for sales of their
product,  and revenues from logistic and warehouse services provided to vendors of the Group.

Product revenues
Apparel
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shoes and bags . . . . . . . . . . . . . . . . . . . . . . .
Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sportswear and sporting goods . . . . . . . . . . . .
Home goods and other lifestyle products . . . .
Toys, kids and baby . . . . . . . . . . . . . . . . . . . .
Other goods . . . . . . . . . . . . . . . . . . . . . . . . .

Other revenues . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

13,887,533
5,439,785
5,191,552
2,656,546
2,941,734
4,609,484
4,683,327

20,381,929
7,734,909
7,574,423
3,518,007
6,622,624
5,535,834
3,914,174

24,642,418
8,340,015
10,607,267
4,747,077
9,875,682
6,978,246
5,980,948

39,409,961
793,251

55,281,900
1,309,402

71,171,653
1,740,660

Total net revenues . . . . . . . . . . . . . . . . . . . . .

40,203,212

56,591,302

72,912,313

Geographic information

Substantially all revenues and long-lived assets  of  Group are  derived from  and located in the PRC.

29. Subsequent event

On March 30, 2018, the Company has entered  into  definitive agreements  and committed to invest

up to US$250 million (approximately  RMB1,626,575) into a private  equity  fund  with consumer  goods
and supply chain as one of its key investment areas. The closing of this investment will be subject  to
regulatory approval and customary conditions.

F-70

VIPSHOP HOLDINGS LIMITED

Schedule I—Condensed Financial Information

Statements of Income and Comprehensive Income

(All  amounts in thousands)

General and administrative expenses . . . . . . . . . . . . . . .
Other operating income . . . . . . . . . . . . . . . . . . . . . . . .

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share of loss of affiliates . . . . . . . . . . . . . . . . . . . . . . . .
Impairment loss of investments . . . . . . . . . . . . . . . . . . .
Equity income of subsidiaries and VIEs . . . . . . . . . . . . .

Year ended December 31,

2015

2016

2017

2017

RMB
(336,783)
—

(336,783)
(84,467)
(80,422)
(68,648)
2,159,985

RMB
(490,939)
—

(490,939)
(84,148)
(65,492)
—
2,677,396

RMB
(696,832)
77,513

US$
(107,101)
11,914

(619,319)
(54,665)
(21,319)
—
2,644,958

(95,187)
(8,402)
(3,277)
—
406,524

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,589,665

2,036,817

1,949,655

299,658

Other comprehensive income, net of  tax  of nil:

Foreign currency translation adjustments . . . . . . . . . .
Share of comprehensive (loss)/income  of subsidiaries . .

(52,487)
(7,783)

(292,152)
19,525

342,348
(22,982)

52,618
(3,532)

Comprehensive income attributable to  Vipshop Holdings
Limited’s shareholders . . . . . . . . . . . . . . . . . . . . . . . .

1,529,395

1,764,190

2,269,021

348,744

F-71

VIPSHOP HOLDINGS LIMITED

Schedule I—Condensed Financial Information

Balance Sheets

(All amounts in thousands, except for share and per share data)

ASSETS
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in an affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale investments
Investment in subsidiaries and VIEs . . . . . . . . . . . . . . . . . . . . . .
Amount due from subsidiaries and VIEs . . . . . . . . . . . . . . . . . . .

As of December 31,

2016

RMB

2017

RMB

2017

US$

952
71,908
794
6,448,966
3,654,162

327,314
46,630
—
9,093,924
8,941,899

50,307
7,167
—
1,397,711
1,374,345

TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,176,782

18,409,767

2,829,530

LIABILITIES AND EQUITY
Accrued expenses and other current  liabilities . . . . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,529
4,381,698
44,375

20,345
4,094,903
—

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,444,602

4,115,248

3,127
629,375
—

632,502

EQUITY
Class A ordinary shares (US$0.0001  par value, 483,489,642  shares
authorized, and 101,508,264 and 114,716,587  shares issued and
outstanding as of December 31, 2016  and 2017, respectively) . .

Class B ordinary shares (US$0.0001 par  value, 16,510,358 shares
authorized, and 16,510,358 and 16,510,358  shares issued and
outstanding as of December 31, 2016  and 2017, respectively) . .

Treasury stock, at cost (1,356,918 and nil  Class  A shares as of

December 31, 2016 and 2017, respectively) . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . .

66

11

74

11

11

2

(707,441)
3,130,126
3,653,026
(343,608)

—
8,715,995
5,602,681
(24,242)

—
1,339,624
861,116
(3,725)

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,732,180

14,294,519

2,197,028

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY . . . .

10,176,782

18,409,767

2,829,530

F-72

VIPSHOP HOLDINGS LIMITED

Schedule I—Condensed Financial Information

STATEMENTS OF CASH FLOWS

(All  amounts in thousands)

Cash flow from operating activities:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to net cash by

operating activities:
Equity income of subsidiaries and variable interest

entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share of loss of affiliates . . . . . . . . . . . . . . . . . . . .
Impairment loss of investments . . . . . . . . . . . . . . .
Share-based compensation expenses . . . . . . . . . . . .
Amortization of debt issuance cost . . . . . . . . . . . . .

Changes  in operating assets and liabilities:

Year ended December 31,

2015

RMB

2016

RMB

2017

RMB

2017

US$

1,589,665

2,036,817

1,949,655

299,658

(2,159,985)
80,422
68,648
302,941
33,453

(2,677,396)
65,492
—
475,653
35,824

(2,644,958)
21,319
—
667,098
5,950

(406,524)
3,277
—
102,531
914

Accrued expenses and other current  liabilities . . . . .
Deferred income . . . . . . . . . . . . . . . . . . . . . . . . . .

(8,081)
8,686

23,924
35,688

53,870
(44,109)

Net cash (used in) generated from operating  activities

(84,251)

(3,998)

8,825

8,280
(6,779)

1,357

Cash flows from investing activities:

Investment in affiliates and VIEs . . . . . . . . . . . . . .
Investment in available-for-sale investments . . . . . .
Amounts due (from) to subsidiaries and  VIEs . . . . .

(335,974)
(38,406)
993,135

—
—
192,523

—
—
(5,277,028)

—
—
(811,064)

Net cash (provided by) used in investing activities . . .

618,755

192,523

(5,277,028)

(811,064)

Cash flows from financing activities:

Repurchase of ordinary shares . . . . . . . . . . . . . . . .
Proceeds from issuance of ordinary shares upon

exercise of stock options . . . . . . . . . . . . . . . . . . .
Partial redemption of convertible senior notes . . . . .
Proceeds from issuance of ordinary shares to new

investors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(650,197)

(193,619)

—

—

6,323
—

—

5,747
—

5,969
(21,697)

917
(3,335)

— 5,610,337

862,293

Net cash (used in) provided by financing activities . . .

(643,874)

(187,872)

5,594,609

859,875

Effect of exchange rate changes on cash and  cash

equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

108,650

Net (decrease) increase in cash and cash equivalents .
Cash and cash equivalents at beginning of the period .

Cash and cash equivalents at end of  the  period . . . . .

(720)
975

255

44

697
255

952

(44)

(7)

326,362
952

327,314

50,161
146

50,307

F-73

VIPSHOP HOLDINGS LIMITED

NOTE TO SCHEDULE I

(All amounts in thousands, except for share or  per  share data)

Schedule I has been provided pursuant to the  requirement of Rule 12-04(a)  and 4-08(e)(3)  of
Regulation S-X, which require condensed financial information as to financial position, cash flows and
results of operations of a parent company  as of the same dates and for the same  periods  for which
audited consolidated financial statements have been presented when the restricted  net assets of the
consolidated and unconsolidated subsidiaries  together exceed  25 percent of consolidated net  assets as
of end of the most recently completed  fiscal year.

As of December 31, 2017, RMB6,112,334 of the  restricted capital  and reserves are not available

for distribution respectively, and as such,  the condensed financial information  of  Vipshop Holdings
Limited (‘‘Parent Company’’) has been presented. Relevant PRC laws and regulations  also restrict the
subsidiaries in PRC, the VIEs and VIEs’  subsidiaries from  transferring  a portion of  their net  assets to
the Company in the form of loans and advances or cash dividends. No dividends have been  paid by the
subsidiaries in the PRC of the Company or the VIEs  to  the Company during the  periods presented.
Total restricted net assets of the Group represent net  assets of the subsidiaries in  the PRC, the VIEs
and VIE’s subsidiaries. The balance of restricted  net assets was  RMB4,278,531 and  RMB6,112,334 of
which  RMB829,500 and RMB2,039,500  was attributed  to  the net assets  of  the VIEs and VIEs’
subsidiaries, and RMB1,128,029 and RMB1,128,029 was attributed  to  the paid in capital of the WFOE,
as of  December 31, 2016 and 2017, respectively.

During  each of the three years in the period ended December 31, 2017, no  cash dividend was

declared and paid by the Parent Company.

As of December 31, 2017, there were no material contingencies, significant provisions of long-term

obligations, and mandatory dividend  or redemption  requirements  of  redeemable shares or guarantees
of the Company, except for those which have  been separately disclosed  in the Consolidated Financial
Statement, if any.

Basis of preparation

The condensed financial information of the Parent Company has  been prepared using the  same

accounting policies as set out in its consolidated  financial  statements, except that the  Parent Company
has used the equity method to account for its investment in its subsidiaries,  VIEs and  VIEs’
subsidiaries. Accordingly, the condensed  financial information presented herein represents the financial
information of the Parent Company.

Certain information and footnote disclosures normally included  in financial statements prepared in

accordance with accounting principles  generally  accepted in the  United States of America have been
condensed or omitted. The footnote discloses certain supplemental information  relating to the
operations of the Company and, as such,  these statements should be read  in conjunction with the notes
to the accompanying Consolidated Financial Statements.

F-74