Visa Annual Report 2010 | Quarterlytics

FY2010 Annual Report · Visa
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ANNUAL REPORT 2010

FINANCIAL HIGHLIGHTS (ADJUSTED) 1

(in millions, except per share data)

FY 2010 

FY 2009 

FY 2008

Operating revenues 
Operating expenses 
Operating income 
Net income 
Diluted class A common stock earnings per share 

$   8,065 
$   3,476 
$   4,589 
$   2,887 
$     3.91 

$  6,911  
$  3,373  
$  3,538  
$  2,116   
$    2.78 

$  6,263
$  3,366 
$  2,897 
$  1,749
 $    2.25 

FINANCIAL HIGHLIGHTS (GAAP)

(in millions, except per share data)

FY 2010 

FY 2009 

FY 2008

Operating revenues 
Operating expenses 
Operating income 
Net income 
Stockholders’ equity 
Diluted class A common stock earnings per share 

$  8,065 
$  3,476 
$  4,589 
$  2,966 
$25,011 
$    4.01 

$  6,911 
$  3,373 
$  3,538 
$  2,353 
$23,189 
$    3.10 

$  6,263
$  5,031
$  1,232
$     804 
$21,141
$    0.96

OPERATIONAL HIGHLIGHTS 2,3 

12 months ended September 30 (except where noted) 

2010 

Total volume, including payments and cash volume  
Payments volume 
Transactions processed on Visa’s networks 
Cards4 

$5.0 trillion 
$3.1 trillion 
45.4 billion 
1.8 billion 

2009

$4.3 trillion
$2.7 trillion
39.9 billion
1.7 billion

STOCK PERFORMANCE

Visa Inc.’s class A common stock began trading publicly on the New York Stock Exchange on March 19, 2008. The graph 
and chart below compare the cumulative total return on Visa’s common stock with the cumulative total return on 
Standard & Poor’s 500 Index and the Standard & Poor’s 500 Data Processing Index from March 19, 2008 through 
September 30, 2010. The comparison assumes $100 was invested in Visa Inc.’s class A common stock on March 19, 2008 
and that dividends were reinvested. Visa Inc.’s class B and C common stock are not publicly traded or listed on any exchange 
or dealer quotation system.

140.00

120.00

100.00

80.00

60.00

Company/Index 

Visa Inc. 
S&P 500 Index 

S&P 500 Data  
Processing Index 

3/19/08 

   9/30/08 

9/30/09 

9/30/10

Visa Inc.
S&P 500 Index
S&P 500 Data Processing Index

Base                              Indexed Returns 
Period                            (Fiscal Year Ended)
3/19/08 

9/30/08  9/30/09 

9/30/10

100 

100 

100 

108.81 

123.33 

133.39

90.80 

99.72 

84.53 

98.31 

93.12

99.40

1  Excludes revaluation of the Visa Europe put option in ﬁ scal 2010, the gain on sale of our ownership interest in VisaNet do Brasil in ﬁ scal 2009, and certain litigation reserves, 

restructuring charges and purchase amortization in ﬁ scal 2008, and reﬂ ective of a normalized tax rate in ﬁ scal 2008.

2  Total volume is the sum of total payments and cash volume. Payments volume is the total monetary value of transactions for goods and services that are purchased. Cash volume 

generally consists of cash access transactions, balance access transactions, balance transfers and convenience checks.

3  These ﬁ gures are presented on a proforma basis with the exception of transactions processed.

4  These ﬁ gures represent data for the quarter ended June 30, 2009 and June 30, 2010.

 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
LETTER FROM THE CEO

Visa recorded strong ﬁ nancial results in ﬁ scal 2010 that 

further strengthened the company’s position at the center of 

a powerful secular trend toward electronic payments. Visa’s 

robust performance reinforced our ability to adapt to change 

and grow through innovation, strategic investments, increased 

organizational efﬁ ciencies and geographic diversity. 

Highlights: 

•  Adjusted net income for the full year was US$2.9 billion, a 36 percent increase over 2009, 

excluding non-recurring events in 2009 and 2010. Full-year adjusted diluted earnings per share 
was US$3.91, 40 percent higher than the previous year. 

•  GAAP net operating revenue for the full year was US$8.1 billion, an increase of 17 percent over 

the prior year’s operating revenue of US$6.9 billion. 

•  Total volume for the 12 months ended September 30, 2010 was US$5.0 trillion, a 13 percent 

increase over the prior year. 

•  In July, we completed the acquisition of CyberSource Corporation, a leading provider of electronic 
payment, risk management and payment security solutions to online merchants for approximately 
US$2.0 billion paid with cash on hand. 

•  Over the course of the ﬁ scal year, we returned approximately US$1.9 billion excess cash to 

shareholders in the form of dividends and share buybacks. 

More recently, our Board of Directors increased our quarterly dividend payment amount by 20 
percent for ﬁ scal 2011 and authorized the equivalent of a US$1.8 billion class A common stock 
repurchase plan.

Our positive results in ﬁ scal 2010 were underpinned by strong fundamentals and robust assets — 
network, products, brand and people — that position Visa well for the future. 

While we remain conﬁ dent in our long-term prospects, 2010 was marked by increased regulatory 
activity in markets worldwide. In the U.S., an amendment was added to the Dodd-Frank Wall Street 
Reform and Consumer Protection Act that gives the U.S. Federal Reserve the authority to regulate 
debit interchange fees.

Although the exact impact of the amendment on our U.S. debit business is uncertain at this time as 
the Federal Reserve rules are not yet ﬁ nalized, it will likely have a negative effect on our debit business 
in our largest market. Looking forward, we are preparing to adjust our U.S. debit business strategies 
to compete in a new environment. We are working to drive even greater value to merchants in the 
U.S. through network-based services, as well as expanding acceptance in emerging segments, such as 
transit, bill-pay, healthcare and small ticket payments. Outside the U.S., we are looking to accelerate 
our global growth plans, including increasing our processing penetration and value-added services. 
Importantly, we are making investments in innovation to grow in key segments, including eCommerce, 
mobile and money transfer to help drive our long-term growth and leadership.

I

BUILDING ON STRONG FOUNDATIONS

Visa’s success in ﬁ scal 2010 was built on the continued strong performance of our core 
products — credit and debit — that together generate the majority of Visa’s revenue. 

A cornerstone of our strategy to extend our leadership in credit and debit is driving greater 
usage at the point of sale, particularly in key international markets. This approach is achieving 
results — debit and credit payments volume outside the U.S. grew by 29.6 percent and 
10.8 percent respectively for the 12 months ended September 30, 2010.

We continued to see encouraging signs of growth in other key areas. Cross-border volume 
on our debit and credit products, an important indicator in our business, rebounded in 2010, 
growing at 12 percent for the 12 months ended September 30, 2010.

Credit

Credit grew strongly in ﬁ scal 2010 after a decline the previous year. Visa credit volume for the 
12 months ended September 30, 2010 grew 5.7 percent to US$2.1 trillion, buoyed by robust 
growth outside the U.S.

Whatever the economic environment, consumers clearly appreciate the differentiated value that 
Visa credit brings in terms of unique rewards, security and customer service, particularly with our 
products designed speciﬁ cally for afﬂ uent consumers, such as Visa Signature and Visa Inﬁ nite. 

For example, we launched the Visa Signature Luxury Hotel Collection, 
which provides Visa Signature cardholders with unique access to special 
beneﬁ ts at luxury properties around the world. This latest service 
adds greater value to our upscale credit products, creating growth 
opportunities for our ﬁ nancial institution and merchant clients worldwide. 

We continue to make signiﬁ cant progress penetrating the afﬂ uent sector 
in Asia-Paciﬁ c, projected to become the geography with the highest 
concentration of high-net-worth individuals by 2013.1 Across Asia-Paciﬁ c, 
we launched more than 20 Visa Inﬁ nite and Visa Signature credit programs 
in 2010, including ﬁ rsts in Australia, Malaysia, Thailand and Vietnam.

We increased our marketing efforts in Latin America aimed at attracting usage of our credit 
products among afﬂ uent consumers. In Brazil, we launched our Visa Inﬁ nite Experience program, 
which offered one-of-a-kind experiences linked to local and international luxury brands that 
helped drive an increase in purchase volume of more than 200 percent on Visa Inﬁ nite cards 
for the 12 months ended September 30, 2010. A similar initiative in Mexico saw purchase 
volume on Visa Inﬁ nite cards grow by more than 50 percent year-over-year.

Debit

Growth in our debit products continued worldwide as more 
consumers embrace Visa digital currency in lieu of cash 
and checks. Total Visa debit volume for the 12 months ended 
September 30, 2010 was US$2.9 trillion, an 18.5 percent 
increase over ﬁ scal 2009. 

The decision by the U.S. Congress to regulate debit interchange fees this year received a 
great deal of attention. However, this development does not change the fundamental growth 
opportunity that still exists in the U.S. and, increasingly, globally. 

1  Source: Cap Gemini/Merrill Lynch World Wealth Report, 2009.

II

We are working with our key ﬁ nancial institution clients to expand the reach of our debit products 
in developing economies. In ﬁ scal 2010, we ﬁ nalized a partnership with HSBC to develop and 
deploy new debit card programs in a number of countries and territories throughout Asia-Paciﬁ c 
and the Middle East. 

In developed economies, growth opportunities continue to present themselves. In October, we 
introduced our ﬁ rst Visa debit offering in Canada, in partnership with Canadian Imperial Bank 
of Commerce (CIBC). This milestone extends greater payment choice to Canadian consumers 
and merchants, while supporting our efforts to globalize debit and grow Visa’s business outside 
the U.S. 

In Mexico, we increased debit volume by almost 25 percent through a number of initiatives, 
including the launch of the Banamex Fútbol Visa debit card. This was accompanied by a number 
of online educational programs designed to demonstrate the beneﬁ ts of debit usage, as well as 
various marketing programs at the point-of-sale.

Prepaid

For almost 15 years, Visa has invested in the growth of prepaid as an important tool for growing 
our clients’ business and providing consumers, particularly the ﬁ nancially underserved, with 
secure, convenient and reliable access to funds. 

•  In the U.S., the state of California joined 39 other U.S. states in shifting beneﬁ ts 

disbursements to Visa prepaid products. California is using Visa prepaid cards to streamline 
the disbursement of State Disability and Unemployment Insurance. The state estimates 
initial savings of US$4 million a year.

•  On an even larger scale, relief agencies in Pakistan once again turned to Visa to help with 
the distribution of funds to the millions of people left homeless by devastating ﬂ oods. The 
“Watan” Visa cards were being distributed to 2 million families and loaded with funds to 
purchase food, clothes, medicine and other essentials. Importantly, the Pakistan government 
views the transparent distribution of funds through Visa as a vital ﬁ rst step toward ﬁ nancial 
inclusion for millions of Pakistanis. 

•  In ﬁ scal 2010, Visa ReadyLink — Visa’s prepaid load network — grew to nearly 50,000 

merchant locations in the U.S. 

•  In August 2010, we worked with our partner DBS Bank to deploy the world’s ﬁ rst multifunction 
payment, transit and ticketing prepaid card at the Singapore 2010 Youth Olympic Games. 
This is an important ﬁ rst for the payments industry as we look to drive more value to 
merchants, ﬁ nancial institutions and consumers. 

Commercial

Small businesses remain the engine of economic growth in 
many economies around the world. In the U.S., we continued 
to grow our commercial payments operations, with a focus on 
small businesses. In ﬁ scal 2010, we launched an alliance with 
the United States Hispanic Chamber of Commerce (USHCC) 
to help strengthen and grow 3 million Hispanic-owned 
businesses. Through this partnership, Visa and the USHCC 
provide merchants with an array of tools to help them improve 
cash ﬂ ow, manage payment acceptance costs, streamline 
operations and grow their businesses. 

III

In October, Visa announced a partnership with Kiva.org, the world’s ﬁ rst personal micro-lending 
website, to help U.S. small businesses access and beneﬁ t from microloans. The partnership 
was supported by a $1 million contribution from Visa, with the aim of expanding the reach of 
Kiva’s pioneering micro-lending model within the U.S. to empower small businesses and foster 
job creation.

ACCEPTANCE

Merchants around the world continued to embrace digital currency 
as a better alternative to cash and checks because it is faster 
and more secure than cash, it offers guaranteed payment, and it 
supports the growth of their business. 

In ﬁ scal 2010, Visa further improved the speed and convenience 
of card payments for merchants by expanding the “No Signature 
Program” globally. The Visa Easy Payment Service (VEPS) enables 
millions more merchants to process transactions worth US$25 or 
less without requiring a cardholder signature, PIN or providing a 
receipt, unless requested by the cardholder.

MARKETING AND SPONSORSHIPS

The strong work we began in 2009 to execute a single global 
strategy while consolidating our marketing resources delivered 
tangible results in 2010. We continued the global expansion 
of the “More People Go with Visa” marketing campaign 
across key product lines including Visa debit, premium 
credit, prepaid and commercial as well as growth initiatives, 
including eCommerce and cross-border.

Importantly, we accelerated our market activation through 
our global sponsorship of the world’s most popular sporting 
properties  — the Vancouver 2010 Olympic Winter Games 
and the 2010 FIFA World Cup South Africa™. The ubiquitous 
appeal of these events coupled with the strong overlap of fans in key geographies delivered a 
powerful marketing platform to drive our business objectives in local markets.

In 2010, we continued to optimize our media 
investments based on changing consumer 
consumption habits. The results of this were 
evident in our shift towards digital and social 
media for the Olympic Games and FIFA World 
Cup. For these two events, we focused our 
advertising on driving transactions at the point of 
sale surrounding the Olympic Games and World 
Cup in relevant geographies. Similarly, we worked 
with more than 500 of our ﬁ nancial institution 
and merchant clients in 76 countries, providing 
them with access to unique platforms that helped generate awareness, excitement and usage 
with unique offers linked to both events.

IV

INNOVATION

eCommerce

While Visa has a commanding presence on the Internet, 
our goal is for an ever-increasing number of consumers 
to embrace Visa as the fastest, safest and easiest way to 
transact online. 

Last year we spoke about our plans to provide a more 
complete user experience for our cardholders. With 
the launch of “Rightcliq by Visa,” we are providing our 
clients and cardholders with a more comprehensive and 
consolidated shopping experience. Rightcliq will offer 
consumers a simpler 
and smarter way to 
shop online, providing 
comparison shopping, 
special merchant 
offers, and the ability 
to manage payment 
options and track the 
delivery of purchases. 

In Australia, we launched payclick by Visa, a service 
that allows users to execute low-dollar (under A$20) 
transactions simply by assigning a password on 
participating websites, rather than having to input 
personal information with each transaction. With over 
A$600 million in such low-dollar transactions conducted 
online each year in Australia alone, we believe there is 
long-term potential for payclick to drive increased 
volume online. 

Mobile 

There are approximately 4 billion mobile phone 
subscribers worldwide, a billion of whom do not have a 
formal banking relationship. We see a tremendous long-
term opportunity to accelerate the convergence of mobile 
and Visa payments. We are stepping up our efforts in 
mobile with a two-pronged strategy — one for emerging 
and one for developed economies. 

In India, for example, we created a joint venture with 
Monitise to extend the reach of digital currency through 
mobile handsets. The new company will combine Visa’s 
expertise in enabling secure, globally interoperable 
ﬁ nancial transactions with Monitise’s know-how in 
developing mobile ﬁ nancial technology for a broad range 
of handsets. This joint venture is a crucial step that can 
help expand the acceptance of digital currency in India 
and enable the migration of US$700 billion of annual 
consumer spending from cash to electronic forms 
of payments. 

In the U.S., we are extending our reach into the 
emerging arena of mobile payments with the launch of 
an application developed by DeviceFidelity that turns 
any smartphone into a Visa mobile payment device. 
The phone application can be used to initiate a Visa 
contactless transaction at any merchant that accepts 
Visa payWave™.

I am conﬁ dent that Visa’s unrivalled global network 
of cardholders, merchants and ﬁ nancial institutions, 
combined with our robust mobile strategy, position 
us well to take advantage of the mobile payments 
opportunity, despite the evolving competitive landscape.

Money Transfer 

Remittances are a key pillar of our efforts to empower 
the ﬁ nancially underserved with a secure, fast and cost-
effective payment tool. We accelerated our growth in this 
area with a number of important initiatives:

•  Bancomer in Mexico — The BBVA Envío de Dinero Visa 
card allows cardholders to receive funds in less than a 
day and use the money at millions of merchants across 
Mexico, or withdraw cash for free from any of the 
6,000 BBVA ATMs in Mexico. 

•  Travelex in Australia — In February 2010, Visa 

launched the ﬁ rst Visa Mobile Transfer program in 
Australia in partnership with Travelex, the world’s 
largest international foreign exchange and international 
payments specialist.

•  MoneyGram and Visa introduced the Cash-to-Visa Card 
Money Transfer Program — The program enables funds 
to be received on Visa cards issued by Banco Industrial, 
a MoneyGram agent in Guatemala.

Visa payWave

Visa payWave acceptance continues 
to grow around the world, from coffee 
shops in Canada, to taxi cabs in 
New York City and transit systems 
throughout Asia. In September, we 
expanded acceptance of payWave 
technology — in cards and mobile 
phones — to the New York public and New Jersey transit 
systems. Today, you can ride the New York subway, buses 
and ferries, and the New Jersey PATH system with just 
your Visa contactless card or mobile phone equipped 
with a DeviceFidelity application. 

During the Vancouver 2010 Olympic and Paralympic 
Winter Games, 550 Coca-Cola vending machines were 
equipped with Visa payWave contactless payment 
terminals, showcasing the convenience of contactless 
technology to visitors throughout Vancouver.

V

CYBERSOURCE

Visa’s acquisition of CyberSource in ﬁ scal 
2010 delivered on our objective of innovating 
and growing through strategic investments 
and acquisition. CyberSource complements 
and extends Visa’s position at the center 
of online shopping by adding a new suite 
of leading eCommerce capabilities and 
experience in addressing merchant needs. 
CyberSource solutions address merchants’ 
needs through multiple channels, including 
web, point of sale, interactive voice response, 
kiosks and mobile platforms. As eCommerce adoption on mobile devices grows, we believe that 
combining CyberSource’s capabilities with Visa’s technology and services will position Visa to 
lead in the mobile commerce market.

The CyberSource partnership is already delivering tangible results. In October 2010, working 
together, we launched an enhanced Authorize.Net Developer Center — a resource that allows 
application developers to create and deploy payment apps that extend the value of Visa digital 
currency for consumers, merchants and ﬁ nancial institutions. These apps can be created to 
run on a variety of devices, from PCs to mobile handsets, and could support everything from 
improved eCommerce transactions to person-to-person payments. By opening up the network 
to outside developers, Authorize.Net Developer Center builds on Visa’s long tradition of 
innovation, allowing more developers to bring forward their best ideas for creating value for 
participants in the payments ecosystem.

SYSTEMS/NETWORK

Our global processing system — VisaNet — is at the heart 
of the Visa brand promise of convenience, security and 
reliability. VisaNet is also an important catalyst for innovation, 
underpinning our initiatives in mobile, eCommerce, money 
transfer and global growth. 

For the 12 months ended September 30, 2010, processed 
transactions increased by 14 percent, compared with an 
increase of 8 percent in the previous ﬁ scal year. 

We invest heavily in our robust data centers to ensure Visa 
transactions are processed successfully. Our investments 
in infrastructure are critical as we look to grow our business 
globally. The ability for Visa cardholders to transact safely and conveniently in more than 200 
countries and territories is underpinned by our network. 

SECURITY

Consumer and business trust in the entire electronic payments value chain is critical to our 
business. We are making tremendous strides in this area. We recognize that we have a broader 
responsibility to work with all stakeholders in the payment system to ensure every touch-point 
in a transaction is secure. We are also making strategic technology investments that help Visa 
and our ﬁ nancial institution clients to better identify and stop fraud. 

VI

In 2010, we developed best practices that encouraged merchants to reduce the amount of 
sensitive card data in their systems. By shrinking the universe of card data in the system, we 
help merchants reduce compliance costs and protect themselves against a data compromise. 
To date, the world’s largest merchants have taken steps to remove this data from their systems. 

We’re also driving the industry toward better overall system security by requiring merchants 
to comply with security standards. The number of data compromises across the system is 
down, and 76 percent of global merchants have validated compliance.

But it’s not enough to protect the data and enhance the system’s security; we must also help 
ﬁ nancial institutions reduce fraud losses through better identiﬁ cation. Visa upgraded its 
processing platform to improve the speed and accuracy of our real-time transaction risk 
scoring to better identify fraud during the year.

LEADING RESPONSIBLY

As the world’s leading global payments technology 
company, Visa has a unique opportunity to spur 
economic progress even in the poorest parts of 
the world by bringing more people into the formal 
ﬁ nancial system. 

This year, we continued our efforts to expand 
ﬁ nancial inclusion with such leading international 
microﬁ nance partners as ACCION, FINCA, as 
well as Oxfam America. Our global ﬁ nancial 
literacy program, active in more than 30 countries, 
grew with the launch of a new FIFA World Cup™ 
branded “Financial Football” educational video 
game. We also responded in times of local and 
global need. After the devastating earthquake 
in Haiti in January, Visa and our employees 
contributed more than US$650,000 to relief efforts. 

This year, we also renewed our multi-year support of Teach for America and Teach For All, two 
organizations focused on expanding educational opportunities in the U.S. and around the world 
by enlisting the participation of future leaders. 

LEADING TO GROWTH 

Visa has led the migration to digital currency for more than 50 years. We lead the industry not 
because we are bigger, but because we always strive to be better. I am particularly proud that 
we met or exceeded all our commitments to our shareholders, despite the continued upheaval 
in our industry and uncertainty in the broader global economy.

While some markets face continued economic challenges, Visa is fortunate to operate a 
globally diversiﬁ ed business. In many key countries in which we operate, cash remains the 
predominant form of payment, and the opportunities to grow our share of consumer payments 
are signiﬁ cant.

What became clear in the last 12 months is that governments share our vision for driving the 
migration to digital currency as a more secure, transparent and inclusive alternative to cash. 
At a meeting of the G20 in Toronto in June, a working group on ﬁ nancial inclusion identiﬁ ed 

VII

access to payment products, including money transfer, as important services to empower the 
ﬁ nancially underserved. 

Visa is working closely with governments around the world to address ﬁ nancial inclusion. We 
believe our goals are aligned, and we will continue to work to drive usage of our products in 
developed and developing economies as a better alternative to cash. 

Whatever challenges or changes we face, I am conﬁ dent that Visa is very well positioned for 
the future. Our network, brand, products and people have helped accelerate the migration to 
digital currency globally for decades. We plan to move forward, grow our business and drive 
beneﬁ ts to all stakeholders with the same purpose, vision and dedication that have deﬁ ned 
our success for the last 50 years. 

JOSEPH W. SAUNDERS
Chairman and Chief Executive Ofﬁ cer
Visa Inc.

VIII

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K

Í ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the fiscal year ended September 30, 2010
OR

For the transition period from

to

Commission file number 001-33977

VISA INC.

(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction
of incorporation or organization)

P.O. Box 8999
San Francisco, California
(Address of principal executive offices)

26-0267673
(IRS Employer
Identification No.)

94128-8999
(Zip Code)

Registrant’s telephone number, including area code:

(415) 932-2100

Securities registered pursuant to Section 12(b) of the Act:

Title of each Class
Class A common stock, par value $.0001 per share

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
Title of each Class
Class B common stock, par value $.0001 per share
Class C common stock, par value $.0001 per share

Indicate by check mark if

Act. Yes Í No ‘

Indicate by check mark if

Act. Yes ‘ No Í

the registrant

is a well-known seasoned issuer, as defined in Rule 405 of

the Securities

the registrant

is not

required to file reports pursuant

to Section 13 or 15(d) of

the

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes Í No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter)
during the preceding 12 months (or for such shorter period that
the registrant was required to submit and post such
files). Yes Í No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See
the definitions of “large accelerated filer” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
(Check one):

Large accelerated filer Í
Non-accelerated filer ‘
(Do not check if a smaller reporting company)
the registrant

Indicate by check mark whether

Act). Yes ‘ No Í

Accelerated filer ‘
Smaller reporting company ‘

is a shell company (as defined in Rule 12b-2 of

the Exchange

The aggregate market value of the registrant’s class A common stock, par value $.0001 per share, held by non-affiliates
(using the New York Stock Exchange closing price as of March 31, 2010, the last business day of the registrant’s most recently
completed second fiscal quarter) was approximately $44.8 billion. There is currently no established public trading market for the
registrant’s class B common stock, par value $.0001 per share, or the registrant’s class C common stock, par value $.0001 per
share.

As of November 10, 2010 there were 496,665,483 shares outstanding of the registrant’s class A common stock, par value
$.0001 per share, 245,513,385 shares outstanding of the registrant’s class B common stock, par value $.0001 per share, and
94,690,736 shares outstanding of the registrant’s class C common stock, par value $.0001 per share.

Portions of the Registrant’s Proxy Statement for the 2011 Annual Meeting of Stockholders are incorporated herein by
reference in Part III of this Annual Report on Form 10-K to the extent stated herein. Such Proxy Statement will be filed with the
Securities and Exchange Commission within 120 days of the Registrant’s fiscal year ended September 30, 2010.

DOCUMENTS INCORPORATED BY REFERENCE

TABLE OF CONTENTS

PART I
Item 1
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3
(Removed and Reserved) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4

PART II
Item 5 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6
Item 7 Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8
Changes in and Disagreements with Accountants on Accounting and Financial
Item 9
Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III
Item 10 Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . .
Item 11 Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12 Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13 Certain Relationships and Related Transactions, and Director Independence . . . . . . . .
Item 14 Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV
Item 15 Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Unless the context requires otherwise, reference to “Company,” “Visa,” “we,” “us” or “our” refers to

Visa Inc. and its subsidiaries.

The registered trademarks of Visa Inc. and its subsidiaries include: “All It Takes;” “Bands Design—

Blue, White & Gold;” “Dove” Design; “Interlink;” “Life Takes Visa;” “PLUS;” “Verified by Visa;” “Visa;”
“Visa Classic;” “Visa Corporate;” “Porque La Vida es Ahora;” “The World’s Best Way to Pay;” “Visa
Electron;” “Visa Europe;” “Visa Fleet;” “Visa Infinite;” “Visa Mobile;” “VisaNet;” “Visa Platinum;” “Visa
Purchasing;” “Visa Resolve OnLine;” “Visa ReadyLink;” “Visa Signature;” “Visa Signature Business;”
“Visa Vale;” and “Winged V” Design. Other trademarks used in this report are the property of their
respective owners.

2

Forward-Looking Statements:

This annual report on Form 10-K contains forward-looking statements within the meaning of the

U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by the terms
“believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “potential,” “project,” “should,” “will,”
and similar references to the future. Examples of such forward-looking statements include, but are not
limited to, statements we make about our earnings per share, cash flow, revenue, incentive payments,
expenses, operating margin, tax rate and capital expenditures and the growth of those items.

By their nature, forward-looking statements: (i) speak only as of the date they are made, (ii) are

neither statements of historical fact nor guarantees of future performance and (iii) are subject to risks,
uncertainties, assumptions and changes in circumstances that are difficult to predict or quantify.
Therefore, actual results could differ materially and adversely from those forward-looking statements
because of a variety of factors, including the following:

•

the impact of the U.S. Wall Street Reform and Consumer Protection Act, including:

•

•

•

•

its effect on issuers’ and retailers’ network selection for debit transactions;

its effect on our clients and on debit interchange rates;

its effect on other product categories, such as credit; and

the adoption of similar and related laws and regulations elsewhere;

•

developments in current or future disputes, including:

•

•

•

interchange;

currency conversion; and

tax;

•

the risk that CyberSource’s business will not be successfully integrated with Visa’s, including:

•

•

the costs associated with the acquisition; and

slowed growth of eCommerce;

• macroeconomic and industry factors such as:

•

•

•

currency exchange rates;

global economic, political, health and other conditions;

competitive pressure on client pricing and in the payments industry generally;

• material changes in our clients’ performance compared to our estimates;

• marketplace barriers; and

•

disintermediation from the payments value stream through government actions or
bilateral agreements;

•

systemic developments, such as:

•

•

•

•

•

concentration of revenue;

disruption of our transaction processing systems or the inability to process transactions
efficiently;

account data breaches involving card data stored by us or third parties;

increased fraudulent and other illegal activities involving our cards;

failure to maintain interoperability between our and Visa Europe’s authorization and
clearing and settlement systems;

3

•

•

•

costs arising if Visa Europe were to exercise its right to require us to acquire all of its
outstanding stock;

loss of organizational effectiveness or key employees;

changes in accounting principles or treatments; and

the other factors discussed under the heading “Risk Factors” herein. You should not place undue
reliance on such statements. Unless required to do so by law, we do not intend to update or revise any
forward-looking statement, because of new information or future developments or otherwise.

4

ITEM 1. Business

Overview

PART I

Visa Inc. (“Visa” or the “Company”) is a global payments technology company that connects
consumers, businesses, banks and governments in more than 200 countries and territories, enabling
them to use digital currency instead of cash and checks.

Our business primarily consists of the following:

• we own, manage and promote a portfolio of well-known, widely-accepted payment brands,
including Visa, Visa Electron, PLUS and Interlink, which we license to our clients for use in
their payment programs;

• we offer a wide range of branded payments product platforms, which our clients, primarily

financial institutions, use to develop and offer credit, debit, prepaid and cash access programs
for their customers (individuals, businesses and government entities);

• we provide transaction processing and value-added services to our clients through VisaNet,

Visa Debit Processing Services and Visa Processing Services; and

• we promote and enforce a common set of operating regulations adhered to by our clients to

ensure the efficient and secure functioning of our payments network and the maintenance and
promotion of our brands.

To ensure our long-term success and the success of our clients:

• we invest in new services and processing platforms to facilitate more convenient and

innovative payment methods, such as mobile payments, money transfer and eCommerce;
and

• we continually improve the security of our network and our payments services to enhance the

reliability of our global processing infrastructure and protect the security of cardholder
information.

We operate an open-loop payments network, a multi-party system in which Visa connects financial

institutions—issuing financial institutions (or “issuers”) that issue cards to cardholders, and acquiring
financial institutions (or “acquirers”) that have the banking relationship with merchants – and manage
the exchange of information and value between them. As such, Visa does not issue cards, extend
credit or set rates and fees for consumers. In most instances, cardholder and merchant relationships
belong to, and are managed by, our network of financial institution clients. We derive revenues
primarily from fees paid by our clients based on payments volume, transactions that we process and
other related services that we provide.

Business developments in fiscal 2010 included the following:

• CyberSource. We completed the acquisition of CyberSource Corporation in July 2010.

CyberSource provides payment and risk solutions to online businesses, expanding Visa’s
online payment, fraud, and security management capabilities. The combination of our
businesses is expected to accelerate growth of the eCommerce category and enhance the
value of Visa’s network, product and service offerings to financial institutions, merchants,
partners and consumers.

• Client Contracts. We continued to take steps to solidify our foundation for long-term growth by
successfully renewing several major client contracts throughout the year. We now have no
major contracts up for renewal until the beginning of fiscal 2013.

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• Economic Recovery. The global economic recovery drove double-digit growth across our

three primary revenue drivers—payments volume, cross-border volume and Visa-processed
transactions—which contributed to our 17% year-over-year total operating revenues gain for
fiscal 2010.

• Sponsorships. We sponsored our first FIFA World Cup, held June-July 2010, as part of our
overall FIFA sponsorship which extends through 2014. We also launched our first global
Olympic marketing campaign, Go World, in November 2009 in advance of the Vancouver
2010 Olympic Winter Games. This followed shortly after we announced an eight-year
extension of the Olympic Games sponsorship we have had in place since 1986, enabling us
to remain the exclusive payment services sponsor through 2020.

• Regulation. New regulation affecting the payments industry and our financial institution clients
was adopted in several important jurisdictions. Of note this fiscal year, the Wall Street Reform
and Consumer Protection Act was signed into law in the United States on July 21, 2010,
which will, amongst other things, regulate interchange fees and transaction routing rules
related to our debit card products. See Government Regulation below.

Industry Overview

The Global Payments Industry

We operate in the global payments industry, which is undergoing a powerful secular shift towards

card-based and other electronic payments and away from paper-based payments, such as cash and
checks. For more than 50 years, Visa has played a central role in driving this migration by providing
payment products and services that we believe deliver significant benefits to consumers, businesses,
governments and merchants. We believe that consumers are increasingly attracted to the
convenience, security, enhanced services and rewards associated with electronic payment forms. We
also believe that corporations and governments are shifting to electronic payments to improve
efficiency, control and security, and that a growing number of merchants are accepting electronic
payments to improve sales and customer convenience.

The global payments industry consists of all forms of payment and value transfer, including:

•

•

paper-based payments—cash, personal checks, money orders, government checks, travelers
cheques and other paper-based means of transferring value;

card-based payments—credit cards, charge cards, debit cards, deferred debit cards, ATM
cards, prepaid cards, private label cards and other types of general-purpose and limited-use
cards;

• mobile payments—electronic payments through mobile phones and other handheld devices

using a variety of applications such as text messages, mobile billing, web browsers or
applications, contactless readers, or other means; and

•

other electronic payments—wire transfers, electronic benefits transfers, automated clearing
house payments and other forms of electronic payment not typically tied to a payment card or
similar access device.

The most common card-based forms of payment are general-purpose cards, which offer

widespread merchant acceptance. General purpose cards are typically categorized as:

•

•

“pay now” cards, such as debit cards, which enable the cardholder to purchase goods and
services by an automatic debit to a checking, demand deposit or other current account;

“pay later” cards, such as credit, deferred debit and charge cards, which typically permit a
cardholder to carry a balance in a revolving credit or deferred debit account or require
payment of the full balance within a specified period; and

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•

“pay before” cards, such as prepaid cards, which are pre-funded up to a certain monetary
value.

Primary global general purpose card brands include Visa, MasterCard, American Express, JCB

and Discover/Diners Club. While these brands—including Visa—were historically associated with
consumer credit or charge cards in the United States and other major international markets, Visa and
others have, over time, broadened their offerings to include debit, ATM, prepaid and commercial cards.

Our Core Operations

We derive revenues primarily from fees paid by our clients based on payments volume,

transactions that we process and other related services we provide. Our clients deliver Visa products
and payment services to consumers and merchants based on product platforms we define and
manage. Payments network management is a core part of our operations, as it ensures that our
payments system provides a safe, efficient, consistent and interoperable service to cardholders,
merchants and financial institutions worldwide.

Transaction Processing Services

Processing Infrastructure

We own and operate VisaNet, which consists of multiple synchronized processing centers,
including a new east coast data center in the United States. In addition, Visa Europe operates one
processing center in the United Kingdom, which is part of our synchronized system in accordance with
the terms of our Framework Agreement with Visa Europe. These centers are linked by a global
telecommunications network and are engineered for redundancy. Intelligent access points around the
world complete our global processing infrastructure and enable merchants and financial institutions
worldwide to access our core processing and value-added services.

VisaNet is built on a centralized architecture, enabling us to view and analyze each authorization

transaction we process in real time and to provide value-added information, such as risk scoring or
loyalty applications, while the transaction data is being routed through our system.

CyberSource, a wholly-owned subsidiary of Visa Inc., operates multiple data centers in the United

States and internationally. These secure data center facilities allow for high availability transaction
services and connectivity to the Internet, clients and processing partners.

Core Processing Services

Our core processing services involve the routing of payment information and related data to
facilitate the authorization, clearing and settlement of transactions between Visa issuers and acquirers.
In addition, we offer a range of value-added processing services to support our clients’ Visa programs
and to promote the growth and security of the Visa payments network.

Authorization is the process of approving or declining a transaction before a purchase is finalized
or cash is disbursed. Clearing is the process of delivering final transaction data from an acquirer to an
issuer for posting to the cardholder’s account, the calculation of certain fees and charges that apply to
the issuer and acquirer involved in the transaction, and the conversion of transaction amounts to the
appropriate settlement currencies. Settlement is the process of calculating, determining, reporting and
transferring the net financial position of our issuers and acquirers for all transactions that are cleared.

The issuer and acquirer involved in a typical Visa transaction perform additional functions that we
do not generally perform or monitor. For example, the acquirer credits the merchant’s account for the

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amount of the transaction less any fees the acquirer charges in accordance with the contractual
agreement between the merchant and the acquirer. In addition, the issuer sends a statement to the
cardholder and collects payment, in the case of a credit or deferred debit card, or collects payment
directly from the cardholder’s deposit account, in the case of a debit card.

We process most Visa transactions occurring in the United States. We also process most Visa
transactions where the issuer and the merchant are located in different countries, referred to as cross-
border transactions. In many countries outside the United States, domestic transactions may be
processed outside of our systems, generally by government-controlled payments networks, our clients,
independent companies or joint ventures owned in whole or in part by our clients.

We perform clearing and settlement through VisaNet for transactions involving an issuer that is
located in Visa Europe’s region and an acquirer that is located in the rest of the world, or vice versa. In
addition, we provided clearing and settlement services for Visa transactions occurring entirely within
Visa Europe’s region before Visa Europe substantially deployed its own processing system in fiscal
2010. The impact to our consolidated financial results as a result of this deployment was not material.
Visa Europe authorizes transactions for its members through its own processing system.

Other Value-Added Processing Services

We offer a range of other value-added services in certain countries, including risk management,
debit issuer processing, loyalty services, dispute management and value-added information services.

Risk Management Services. We provide clients in certain countries with a number of value-added
risk-management services. These services, including Visa Advanced Authorization, include preventive,
monitoring, investigative and predictive tools, which are intended to mitigate and help eliminate fraud at
the cardholder and merchant level.

Issuer Processing Services. Visa Debit Processing Services (DPS) provides comprehensive issuer
processing services for participating U.S. issuers of Visa debit, prepaid and ATM payment products. In
addition to core issuer authorization processing, DPS offers card management services, exception
processing, PIN and ATM network gateways, call center services, fraud detection services and ATM
terminal driving. Visa Processing Service (VPS) provides credit, debit and prepaid issuer processing
services, including multicurrency processing functionality, outside the United States.

Loyalty Services. We offer loyalty services, such as the Visa Incentive Network and Visa Extras,

which allow our clients to differentiate their Visa program offerings, enhance the attractiveness of their
Visa payment programs and strengthen their relationships with cardholders and merchants.

Dispute Management Services. We manage Visa Resolve Online, an automated web-based
service that allows our clients’ back-office analysts and client service representatives to manage and
resolve Visa transaction disputes more efficiently than with paper-based processes.

Value-Added Information Services. We provide our clients with a range of additional information-

based business analytics and applications, as well as the transaction data and associated
infrastructure required to support them.

Additionally, through our CyberSource-branded solutions, we provide technology and services that

make it easier for eCommerce merchants to accept, process and reconcile payments, manage fraud,
and safeguard payment security online. CyberSource brings these payment management solutions to
market on two platforms: CyberSource Enterprise services, targeting medium and large-sized
enterprise businesses, and Authorize.Net, targeting smaller businesses with less than $3 million in
annual online sales.

8

Product Platforms

We offer a broad range of product platforms that enable our clients to build differentiated,
competitive payment programs for their consumer, business, government and merchant clients. Our
principal payment platforms enable credit, charge, deferred debit, debit and prepaid payments, as well
as cash access for consumers, businesses and government entities. Our payment platforms are
offered under our Visa, Visa Electron, Interlink and PLUS brands.

Consumer Credit

Our consumer credit product platforms allow our issuers to offer deferred payment and financing

products that can be customized to meet the needs of all consumer segments. Our baseline consumer
credit platform is marketed to our issuers as Visa Classic. In addition, we offer premium credit
platforms. These enable our issuers to tailor programs to consumers requiring higher credit lines or
enhanced benefits, such as loyalty programs. Our premium consumer credit platforms are marketed to
issuers, and in some cases, to cardholders, as Visa Gold, Visa Platinum, Visa Signature, Visa
Signature Preferred and Visa Infinite.

Consumer Deposit Access

Our deposit access product platforms enable our issuers to offer consumer payment and cash
access products that draw on consumers’ deposit accounts, such as checking, demand deposit, asset
or other pre-funded accounts.

Consumer Debit. Our primary consumer debit platform in the United States and many other

countries uses the Visa brand mark. Our clients in Asia Pacific (AP), Latin America and Caribbean
(LAC), and Central and Eastern Europe, Middle East and Africa (CEMEA), can use the Visa Electron
debit platform, which requires all transactions initiated from the card to be authorized electronically. It is
primarily used by issuers offering payment programs to higher risk client segments or in countries
where electronic authorization is less prevalent. In the United States, we also provide the Interlink debit
product platform, which generally requires a cardholder to enter a personal identification number (PIN),
for authentication. Interlink may be enabled through an acceptance mark on a Visa debit card or issued
as a standalone debit card.

Prepaid. Our prepaid product platform enables issuers to offer products that access a pre-funded
account, allowing cardholders to enjoy the convenience and security of a payment card in lieu of cash
or checks. Our prepaid platform includes gift, travel, youth, payroll, money transfer, corporate incentive,
insurance reimbursement and government benefits cards.

Cash Access. Our clients can provide global cash access to their cardholders by issuing products

accepted at Visa and PLUS branded ATMs. Most Visa and Visa Electron branded cards offer cash
access at ATMs, as well as at branches of our participating financial institution clients. The PLUS
brand may also be included on issuers’ non-Visa branded cards to offer international cash access as a
complement to domestic cash access services.

Commercial

Our commercial product platforms enable small businesses, medium and large companies, and

government organizations to streamline payment processes, manage total spend, access information
reporting, automate their supply chain and reduce administrative costs.

Small Businesses. The Visa Business credit and debit platforms provide small businesses with
cash flow tools, purchasing savings, rewards and management reporting. Visa Business Electron is an
electronic authorization platform used in many countries outside North America.

9

Large and Medium Companies. The Visa Corporate platform offers payment options primarily for

employee travel and entertainment charges, including cash advances, and provides detailed
transaction data as well as information and expense management tools. The Visa Purchasing platform
provides card and non-card electronic payment products that allow companies to easily procure goods
and services, while streamlining resource- and paper-intensive purchase order and invoice processing.
Through Syncada, our joint venture with US Bank, we market an integrated invoice processing,
payment and financing platform for financial institutions to offer to their corporate and government
commercial clients around the world.

Government Organizations. In addition to the products mentioned above, Visa offers government

organizations unique information-and expense-management tools, employee-fraud-and misuse-
management tools and strategic sourcing tools for their card programs. In certain countries, Visa offers
specialized commercial products for specific government-sponsored programs, typically targeting
agriculture, small-business, freight or construction loan programs.

Product Platform Innovation

Our fundamental approach to innovation focuses on enhancing our current product platforms and

extending the utility of our products and services to new merchant segments and geographies. We
invest in innovation because we believe we can drive more secure, accessible and versatile payment
program options for clients, merchants and consumers. We focus on new payment channels, card
technologies, payment account access devices and authentication methods, and have recently made
significant investments in the development of: eCommerce payment platforms; contact and contactless
chip cards and devices; card product enhancements; authentication and security technologies and
platforms; and money transfer.

In addition to the eCommerce (CyberSource) development mentioned above, we announced the

following innovative offerings:

• we launched an online shopping tool in the U.S., Rightcliq by Visa, which improves the way
consumers browse and compare products, checkout on merchant websites, and track
packages to their doorstep.

• working with Bancomer Transfer Services, Inc., a subsidiary of BBVA Bancomer, S.A., we
launched a money transfer service that will provide an alternative for consumers that send
money from the U.S. to select countries in Latin America and Asia.

• we partnered with DeviceFidelity to launch a solution that combines Visa’s contactless

payment technology, Visa payWave, and DeviceFidelity’s In2Pay technology to transform a
mobile phone with a microSD memory slot into a mobile contactless payment device.

Payments Network Management

We devote significant resources to ensure that Visa is the payments network of choice for clients,

merchants and cardholders. We seek to accomplish this by promoting our brand through marketing
and sponsorship activities, increasing acceptance of Visa cards around the world and ensuring that the
system operates reliably and securely for all of our network participants.

Brand Management and Promotion, and Corporate Reputation

We engage in a variety of activities designed to maintain and enhance the value of our brand,

taking a targeted, analytical approach tailored by geography to achieve our growth and business
objectives. We combine advertising, sponsorships, promotions, public relations and, increasingly, social
media to create programs that build active preference for products carrying our brand, promote product

10

usage, increase product acceptance and support cardholder acquisition and retention. For merchants,
we work to ensure that the Visa brand represents timely and guaranteed payment, as well as a way to
increase sales. For our clients, our marketing program is designed to support their card issuance,
activation and usage efforts while complementing and enhancing the value of their own brands.

We establish global marketing relationships to promote the Visa brand and to allow clients to

conduct marketing programs in conjunction with major sporting and entertainment events. For
instance, we have been the exclusive payment card sponsor for the Olympic Games since 1986 and
recently extended the sponsorship through 2020. We are also one of six FIFA partners, which provides
us with worldwide exclusive access to the FIFA World Cup™ and more than 40 other FIFA
competitions through 2014. This sponsorship creates a powerful opportunity to drive business, achieve
maximum exposure and improve brand lift, global reach and local relevance. In addition, we engage in
marketing and sponsorship activities with other regional, national and local companies, sports leagues
or events, such as the National Football League in the United States, or with associations and
companies, to provide customized marketing platforms to clients in certain countries and regions.

Our merchant marketing activities bring added value to our merchant partners through the

development of marketing programs customized for specific merchants and industry segments. These
programs, which we develop in conjunction with merchants, generate awareness for new acceptance
channels and locations and increase cardholder spending and merchant sales revenue through special
offers and promotions.

In addition, we work on various fronts to maintain, enhance and protect our corporate reputation

and brand. Our Corporate Responsibility program helps ensure we positively impact the lives of those
in our global and local communities. We do so by focusing on promoting financial literacy and
inclusion, providing humanitarian aid and community support, and engaging in responsible business
practices. We continue to stress the importance of promoting an understanding of Visa’s role as a
payments network and articulating the ways that digital currency can advance economic empowerment
and business efficiencies. To that end, Currency of Progress, our corporate reputation campaign
launched in October 2009, communicates the tangible benefits that Visa and digital currency delivers
to individuals, businesses, governments and economies.

Merchant Acceptance Initiatives

We aim to maintain and expand our merchant base by focusing on the needs of merchants and
consumers and enhancing our programs to increase acceptance in attractive and fast-growing segments,
such as bill payment. Our efforts to address these needs include supporting the development of
technological innovations, delivering value-added information services, such as the Visa Incentive
Network, and evaluating potential modifications to our operating rules and interchange rates to enhance
the value of our payments network compared to other forms of payment. For example, in October 2010
we began offering a global program that enables millions of face-to-face merchants to accept Visa cards
for transactions of approximately US$25 or less without requiring a cardholder signature, PIN or providing
a receipt, unless requested by the cardholder. This program has the potential to increase speed at the
point-of-sale, enhance consumer satisfaction and deliver operating efficiencies for merchants.

We also enter into arrangements with certain merchants under which they receive monetary
incentives and rebates for acceptance of products carrying our brands and increasing their payments
volume of products carrying our brands or indicating a preference for our cards.

Client Standards

Rulemaking and Enforcement. In general, our clients are granted licenses to use our brands and

to access our transaction processing systems. Our clients are obligated to honor our rules and

11

standards through agreements with, and in certain cases non-equity membership interests in, our
subsidiaries. These rules and standards relate to such matters as the use of our brands and
trademarks; the standards, design and features of payment cards, devices and programs; merchant
acquiring activities, including acceptance standards applicable to merchants; use of agents; disputes
between members; risk management; guaranteed settlement; client financial failures and allocation of
losses among clients.

We establish dispute management procedures between clients relating to specific transactions.

For example, after a transaction is presented to an issuer, the issuer may determine that the
transaction is invalid for a variety of reasons, including fraud. If the issuer believes there is a defect in a
transaction, the issuer may return the transaction to the acquirer, an action termed a “chargeback.” We
enforce rules relating to chargebacks and maintain a dispute resolution process with respect to
chargeback disputes.

Credit Risk Management. We indemnify our clients for any settlement loss suffered due to another

client’s failure to fund its daily settlement obligations. In certain instances, we may indemnify clients
even in situations in which a transaction is not processed by our system. No material loss related to
settlement risk has been incurred in recent years.

To manage our exposure in the event our clients fail to fund their settlement obligations, we have

a credit risk policy with a formalized set of credit standards and risk control measures. We regularly
evaluate clients with significant settlement exposure to assess risk. In certain instances, we may
require a client to post collateral or provide other guarantees. If a client becomes unable or unwilling to
meet its obligations, we are able to draw upon such collateral or guarantee in order to minimize any
potential loss. We may also apply other risk control measures, such as blocking the authorization and
settlement of transactions, limiting the use of certain types of agents, prohibiting initiation of acquiring
relationships with certain high-risk merchants or suspending or terminating a client’s rights to
participate in our payments network. The exposure to settlement losses is accounted for as a
settlement risk guarantee. The fair value of the settlement risk guarantee is estimated using our
proprietary model. Key inputs to the model include the probability of clients becoming insolvent,
statistically derived loss factors based on historical experience and estimated settlement exposures at
period end.

Payment System Integrity

The integrity of our payments system is affected by fraudulent activity and other illegal uses of our

products. Fraud is most often committed in connection with counterfeit cards or card-not-present
transactions using stolen account information resulting from security breaches of systems that store
cardholder or account data, including systems operated by merchants, financial institutions and other
third-party data processors.

Our fraud detection and prevention offerings include:

• Verified by Visa, a global Internet authentication product, which permits cardholders to

authenticate themselves to their issuing financial institution using a unique personal code;

• Visa Advanced Authorization, which adds additional fraud detection capability by adding real-

time risk scores to authorization messages;

• Chip technologies that have been demonstrated to reduce the incidence of counterfeit card

fraud at point-of-sale locations; and

• CyberSource’s globally proven Decision Manager solution, which provides access to over 200

validation tests to assess the legitimacy of card-not-present orders.

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We work with all participants in the payment system to ensure any entity that transmits, processes
or stores sensitive card information takes necessary steps to secure that data and protect cardholders.
For example, Visa mandates protection of PIN data through use of the Triple Data Encryption Standard
and works with the payments industry to manage the Payment Card Industry Data Security Standards
(PCI DSS). There has been significant progress in growing industry adoption of PCI DSS with more
than 95 percent of the largest U.S. merchants validating compliance annually.

Interchange Reimbursement Fees

Interchange represents a transfer of value between the financial institutions participating in an
open-loop payments network such as ours. On purchase transactions, interchange reimbursement
fees are paid to issuers by acquirers in connection with transactions initiated with cards in our
payments system. We set default interchange rates in the United States and other regions. In certain
jurisdictions, interchange rates are subject to government regulation. Although we administer the
collection and remittance of interchange reimbursement fees through the settlement process, we do
not receive any portion of interchange reimbursement fees. Interchange reimbursement fees are often
the largest single component of the costs that acquirers charge merchants in connection with the
acceptance of payment cards.

We believe that default interchange reimbursement fees are an important driver of system volume

and value, and promote the efficient operation of our payments network by enabling both the issuer
and the acquirer to understand the economics of a given transaction before entering into it, and by
giving our clients an alternative to negotiating transfer pricing with each other. By establishing and
modifying default interchange rates in response to marketplace conditions and strategic demands, we
seek to ensure a competitive value proposition for transactions using our cards in order to encourage
electronic transactions and to maximize participation in the Visa payments system by issuers and
acquirers and, ultimately, consumers and merchants. We believe that proper management of
interchange rates benefits consumers, merchants, our financial institution clients and us by promoting
the overall growth of our payments network in competition with other payment card systems and other
forms of payment, and by creating incentives for innovation, enhanced data quality and security.

Interchange reimbursement fees and related practices have come to the attention of, or have been

or are being reviewed by, regulatory authorities and/or central banks in a number of jurisdictions,
including, for example, Australia, Canada, Brazil and South Africa. In the United States in particular,
the Wall Street Reform and Consumer Protection Act was signed into law on July 21, 2010 and will
impact interchange fees related to debit card products. We are currently devoting substantial
management and financial resources to explain the importance of and defend interchange
reimbursement fee practices in these geographies. See Item 1A—Risk Factors—Interchange
reimbursement fees and related practices are subject to significant legal and regulatory scrutiny
worldwide, and resulting regulations may have a material adverse impact on our revenues, our
prospects for future growth and our overall business, and Item 8—Financial Statements and
Supplementary Data—Note 22—Legal Matters elsewhere in this report.

Merchant Discount Rates. Merchants do not pay interchange reimbursement fees. A merchant’s

cost of acceptance is determined by its acquirer and is called a merchant discount or merchant
discount rate. The merchant discount typically covers the costs that acquirers incur for participation in
open-loop payments networks, including those relating to interchange, and compensates them for
various other services they provide to merchants. Merchant discount rates and other merchant fees are
set by our acquirers without our involvement and by agreement with their merchant clients and are
established in competition with other acquirers, other payment card systems and other forms of
payment. We do not establish or regulate merchant discount rates or any other fees charged by our
acquirers.

13

Government Regulation

General. Government regulation affects key aspects of our business. We are subject to regulation
of the payments industry in many countries in which our cards are used. Our clients are also subject to
numerous regulations applicable to banks and other financial institutions in the United States and
elsewhere, and consequently such regulations affect our business. In recent years, our business has
come under increasing regulatory scrutiny.

Network Exclusivity and Routing. Issues relating to network exclusivity and to interchange fees

associated with open-loop payments systems such as ours are being reviewed or challenged in
various jurisdictions in which our cards are used. Most notably, the Wall Street Reform and Consumer
Protection Act recently enacted in the United States includes provisions that will regulate the selection
of payment networks by issuers and the routing of debit transactions by retailers. This may result in the
routing of debit transactions onto competitive networks, potentially reducing the processing fees we
earn on debit transactions.

Interchange Fees. The U.S. Wall Street Reform and Consumer Protection Act also established

regulation and oversight by the U.S. Federal Reserve Board of debit interchange rates and certain
other network industry practices. In addition, the Federal Reserve now has the power to regulate
network fees to the extent necessary to prevent evasion of the new rules on interchange rates.
Although we administer the collection and remittance of interchange reimbursement fees through the
settlement process, we generally do not receive any portion of the interchange reimbursement fees.
Interchange reimbursement fees are often the largest component of the costs that acquirers charge
merchants in connection with the acceptance of payment cards. Interchange reimbursement fees are
an important driver of system volume.

Interchange fees and related practices also have been or are being reviewed by regulatory

authorities and/or central banks in a number of jurisdictions. Most notably:

• The Reserve Bank of Australia, or RBA, has promulgated regulations under legislation

enacted to give it powers over payments systems. One of the regulations controls the costs
that can be considered in setting interchange reimbursement fees for Visa credit and debit
cards, but it does not regulate the merchant discount charged by any payment system,
including competing closed-loop payments systems. The RBA has concluded that conditions
have not yet been met for removal of interchange regulation and so will continue regulatory
oversight of interchange.

•

•

In June 2009, the Canadian Senate issued a report with the non-binding recommendations
that debit interchange be set at zero for three years, that merchant surcharging be permitted
in Canada and that rules requiring that Visa-accepting merchants honor all cards be modified.
Canada’s Competition Bureau has opened a civil inquiry to review interchange and certain
Visa rules, including those relating to surcharging and honoring cards. In addition, the
Canadian Ministry of Finance has proposed a voluntary “Code of Conduct” on related issues
for payment card industry participants in Canada.

In March 2009, the Central Bank of Brazil issued a joint report that criticized, amongst other
things, Brazil’s current acquiring structure, Visa’s no-surcharge rule, and the current system of
setting interchange rates. See also Note 22—Legal Matters to our consolidated financial
statements included in Item 8 in this report.

Data Protection and Information Security. Aspects of our operations and business are subject to
privacy regulation in the United States and elsewhere. For example, in the United States, our clients
and we are respectively subject to Federal Trade Commission and federal banking agency information
safeguarding requirements under the Gramm-Leach-Bliley Act. The Federal Trade Commission’s

14

information safeguarding rules require us to develop, implement and maintain a written,
comprehensive information security program containing safeguards that are appropriate for our size
and complexity, the nature and scope of our activities, and the sensitivity of any cardholder information
at issue. Our financial institution clients in the United States are subject to similar requirements under
the guidelines issued by the federal banking agencies. As part of their compliance with the
requirements, each of our U.S. clients is expected to have a program in place for responding to
unauthorized access to, or use of, cardholder information that could result in substantial harm or
inconvenience to cardholders. In addition, a large number of U.S. states have enacted security breach
legislation, requiring varying levels of consumer notification in the event of a security breach.

Anti-Money Laundering and Anti-Terrorism. Most jurisdictions in which our clients and we operate

have implemented, amended or have pending anti-money laundering and anti-terrorism regulations. We
are subject to the provisions of the U.S.A. PATRIOT Act, which requires the creation and implementation
of comprehensive anti-money laundering programs. In general, this requires that we make certain efforts
to prevent the use of our payments system to facilitate money laundering and the financing of terrorist
activities, including, for example, the designation of a compliance officer, training of employees, adoption
of internal policies and procedures to mitigate money laundering risks, and periodic audits.

We are also subject to regulations imposed by the U.S. Treasury’s Office of Foreign Assets
Control, or OFAC, restricting financial dealings with Cuba, Iran, Myanmar and Sudan, as well as
financial dealings with certain restricted third parties, such as identified money laundering fronts for
terrorists or narcotics traffickers. While we prohibit financial institutions that are domiciled in those
countries or are restricted parties from being Visa members, many Visa International members are
non-U.S. financial institutions, and thus are not subject to OFAC restrictions. Accordingly, our
payments network may be used with respect to transactions in or involving countries or parties subject
to OFAC-administered sanctions.

Further, certain U.S. states have enacted legislation regarding investments by pension funds and

other retirement systems in companies that have business activities or contacts with countries
identified as terrorist-sponsoring states and similar legislation may be pending in other states. As a
result, pension funds and other retirement systems may be subject to reporting requirements with
respect to investments in companies such as ours or may be subject to limits or prohibitions with
respect to those investments.

Issuer Practice Legislation and Regulation. The Board of Governors of the U.S. Federal Reserve

System is in the process of implementing the Credit CARD Act enacted in May 2009. The Credit CARD
Act will have a significant impact on the disclosures made by our clients and on our clients’ account
terms and business practices. The Credit CARD Act and its implementing regulations will make it more
difficult for credit card issuers to price credit cards for future credit risk and will have a significant effect
on the pricing, credit allocation, and business models of most major credit card issuers. The law could
reduce credit availability, or increase the cost of credit to cardholders, possibly affecting Visa
transaction volume and revenues.

The Credit CARD Act also includes provisions that impose limits and restrictions on certain

prepaid (or “pay before”) card products, including those imposed on fees. The statutory provisions and
implementing regulations may diminish the attractiveness of these products to our clients and may
consequently adversely affect transaction volumes and revenues.

The Board of Governors of the U.S. Federal Reserve System has also adopted regulations on
overdraft fees imposed in connection with ATM and debit card transactions. These regulations will
have the effect of significantly reducing overdraft fees our clients may charge in connection with debit
card programs. This may diminish the attractiveness of debit card programs to our clients and may
adversely affect transaction volumes and revenues.

15

Governments in certain countries have acted, or could act, to provide resources or protection to

selected national payment card providers or national payment processing providers to support
domestic competitors, to displace us from, or prevent us from entering into, or substantially restrict us
from participating in, particular geographies. For example, our financial institution clients in China may
not issue cards carrying our brands for domestic use in China. Governments in certain other countries
have considered similar restrictions from time to time.

Financial Industry Regulation. The U.S. Federal Financial Institution Examination Council
periodically reviews certain of our operations in the United States to ensure our compliance with
applicable data integrity and security requirements, as well as other requirements applicable to us
because of our role as a service provider to financial institutions. In recent years, the federal banking
regulators in the United States have adopted a series of regulatory measures intended to require more
conservative accounting, greater risk management and higher capital requirements for bank credit card
activities, particularly in the case of banks that focus on subprime cardholders.

In the United States, regulators and the U.S. Congress have increased their scrutiny of our clients’

pricing and underwriting standards relating to credit. For example, a number of regulations have been
issued to implement the U.S. Fair and Accurate Credit Transactions Act. One such regulation
pertaining to risk-based pricing could have a significant impact on the application process for credit
cards and result in increased costs of issuance and/or a decrease in the flexibility of card issuers to set
the price of credit.

The U.S. Wall Street Reform and Consumer Protection Act created a new independent Consumer
Financial Protection Bureau within the Federal Reserve System. The bureau will assume responsibility
for most federal consumer protection laws in the area of financial services and will have new
authorities with respect to consumer issues, including those pertaining to us to some extent. The
creation of the bureau and its actions may make payment card transactions less attractive to card
issuers.

Government regulators may determine that we are a systemically important payments system and
impose settlement risk management requirements on us, including new settlement procedures or other
operational rules to address credit and operational risks or new criteria for client participation and
merchant access to our payments system. In addition, outside of the United States, a number of
jurisdictions have implemented legal frameworks to regulate their domestic payments systems. For
example, regulators in Australia, Mexico, Colombia, India, Singapore and Malaysia have received
statutory authority to regulate certain aspects of the payments systems in those countries.

Regulation of Internet Transactions. Many jurisdictions in which our clients and we operate are

considering, or are expected to consider, legislation with regard to Internet transactions, and in
particular with regard to choice of law, the legality of certain eCommerce transactions, the collection of
applicable taxes and copyright and trademark infringement. In October 2006, the U.S. Congress
enacted legislation requiring the coding and blocking of payments for certain types of Internet gambling
transactions. The legislation applies to payment system participants, including Visa and our U.S.
clients, and compliance was required by June 1, 2010. These federal rules require us and our clients to
implement compliance programs that could increase our costs, decrease our transaction volumes or
both.

In addition, the U.S. Congress continues its consideration of regulatory initiatives in the areas of

Internet prescription drug purchases, copyright and trademark infringement, and privacy, among
others, that could impose additional compliance burdens on us and/or our clients. Some U.S. states
are considering a variety of similar legislation. If implemented, these initiatives could require us or our
clients to monitor, filter, restrict, or otherwise oversee various categories of payment card transactions,
thereby increasing our costs or decreasing our transaction volumes.

16

Various regulatory agencies also continue to examine a wide variety of issues, including identity

theft, account management guidelines, privacy, disclosure rules, security and marketing that would
affect our clients directly. These new requirements and developments may affect our clients’ ability to
extend credit by using payment cards, which could decrease our transaction volumes. In some
circumstances, new regulations could have the effect of limiting our clients’ ability to offer new types of
payment programs or restricting their ability to offer our existing programs such as stored value cards.

Intellectual Property

We rely on a combination of patent, trademark, copyright and trade secret laws in the United
States and other jurisdictions, as well as confidentiality procedures and contractual provisions, to
protect our proprietary technology.

We own a number of valuable trademarks and designs, which are essential to our business,
including Visa, Interlink, PLUS, Visa Electron, the “Winged V” design, the “Dove” design and the
“Bands Design—Blue, White & Gold.” We also own numerous other valuable trademarks and designs
covering various brands, products, programs and services. Through agreements with our clients, we
authorize and monitor the use of our trademarks in connection with their participation in our payments
network.

In addition, we own a number of patents and patent applications relating to payments solutions,

transaction processing, security systems and other matters.

Competition

We compete in the global payment marketplace against all forms of payment, including paper-
based forms (principally cash and checks), card-based payments (including credit, charge, debit, ATM,
prepaid, private-label and other types of general-purpose and limited-use cards) and other electronic
payments (including wire transfers, electronic benefits transfers, automatic clearing house, or ACH,
payments and electronic data interchange).

Within the general purpose payment card industry, we face substantial and intense competition

worldwide in the provision of payments services to financial institution clients and their cardholder
merchants. The leading global card brands in the general purpose payment card industry are Visa,
MasterCard, American Express and Diners Club. Other general-purpose card brands are more
concentrated in specific geographic regions, such as JCB in Japan and Discover in the United States.
In certain countries, our competitors have leading positions, such as China UnionPay in China, which
is the sole domestic inter-bank bankcard processor and operates the sole domestic bankcard
acceptance mark in China due to local regulation. We also compete against private-label cards, which
can generally be used to make purchases solely at the sponsoring retail store, gasoline retailer or other
merchant.

In the debit card market segment, Visa and MasterCard are the primary global brands. In addition,

our Interlink and Visa Electron brands compete with Maestro, owned by MasterCard, and various
regional and country-specific debit network brands. In addition to our PLUS brand, the primary cash
access card brands are Cirrus, owned by MasterCard, and many of the online debit network brands
referenced above. In many countries, local debit brands are the primary brands, and our brands are
used primarily to enable cross-border transactions, which typically constitute a small portion of overall
transaction volume.

We increasingly face competition from emerging players in the payment space, many of which are
non-financial institution networks that have departed from the more traditional “bank-centric” business
model. The emergence of these competitive networks has primarily been via the online channel with a
focus on eCommerce and/or mobile technologies.

17

Based on payments volume, total volume, number of transactions and number of cards in
circulation, Visa is the largest retail electronic payments network in the world. The following chart
compares our network with those of our major general-purpose payment network competitors for
calendar year 2009:

Company

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Visa Inc.(1)
MasterCard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
JCB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diners Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments
Volume

Total
Volume

Total
Transactions

(billions)
$2,793
1,852
613
100
75
25

(billions)
$4,423
2,454
620
109
83
26

(billions)
62.2
32.1
5.1
1.7
0.8
0.2

Cards

(millions)
1,808
966
88
54
61
7

(1) Visa Inc. figures as reported on form 8-K filed with the SEC on February 3 and April 28, 2010,
respectively. Visa figures represent total volume, payments volume and cash volume, and the
number of payments transactions, cash transactions, accounts and cards for products carrying the
Visa, Visa Electron and Interlink brands. Card counts include PLUS proprietary cards. Payments
volume represents the aggregate dollar amount of purchases made with cards carrying the Visa,
Visa Electron and Interlink brands for the relevant period. Total volume represents payments
volume plus cash volume. The data presented is reported quarterly by Visa’s clients on their
operating certificates and is subject to verification by Visa. On occasion, clients may update
previously submitted information.

Sources: MasterCard, American Express, JCB and Diners Club data sourced from The Nilson Report
issue 946 (April 2010). Includes all consumer and commercial credit, debit and prepaid cards.
Currency figures are in U.S. dollars. MasterCard excludes Maestro and Cirrus figures. American
Express includes figures for third party issuers. JCB figures are for April 2008 through March 2009 and
include third party issuers. Transactions are estimates. Diners Club figures are for the 12 months
ended November 30, 2009. Discover data sourced from The Nilson Report issue 942 (February
2010)—U.S. data only and includes business from third party issuers.

For more information on the concentration of our operating revenues and other financial
information, see Note 15—Enterprise-wide Disclosures and Concentration of Business to our
consolidated financial statements included in Item 8 of this report.

Working Capital Requirements

Payments settlement due from and due to issuing and acquiring clients generally represents our

most consistent and substantial liquidity requirement, arising primarily from the payments settlement of
certain credit and debit transactions and the timing of payments settlement between financial institution
clients with settlement currencies other than the U.S. dollar. These settlement receivables and
payables generally remain outstanding for one to two business days, consistent with standard market
conventions for domestic transactions and foreign currency transactions. We maintain working capital
sufficient to enable uninterrupted daily settlement. During fiscal 2010, we funded average daily net
settlement receivable balances of $129 million, with the highest daily balance being $386 million.

Seasonality

We do not expect to experience any pronounced seasonality in our business. No individual quarter

of fiscal 2010 or fiscal 2009 accounted for more than 30% of our fiscal 2010 or fiscal 2009 operating
revenues.

18

Employees

At September 30, 2010, we employed approximately 6,800 persons worldwide, including

CyberSource. We consider our relationships with our employees to be good.

Additional Information and SEC Reports

Our corporate Internet address is http://www.corporate.visa.com. On our investor relations page,

accessible through our corporate website and at http://investor.visa.com, we make available, free of
charge our annual reports on Forms 10-K, our quarterly reports on Forms 10-Q, our current reports on
Forms 8-K and amendments to those reports as soon as reasonably practicable after they are
electronically filed with, or furnished to, the SEC. The information contained on our website, including
the information contained on our investor relations website, is not incorporated by reference into this
report or any other report filed with, or furnished to, the SEC.

ITEM 1A. Risk Factors

Regulatory Risks

Regulations that prohibit us from requiring our customers to use only our network may
decrease the number of transactions we process, materially and adversely affecting our
financial condition, revenues, results of operations, prospects for future growth and overall
business.

We have agreements with some issuers under which they agree to issue certain payment cards
that use only the Visa network or receive incentives if they do so. In addition, certain issuers of some
debit products choose to include only the Visa network. We refer to these various practices as network
exclusivity. In addition, certain network or issuer rules or practices may be interpreted as limiting the
routing options of merchants when multiple debit networks co-reside on Visa debit cards. Increased
regulatory scrutiny in the United States has already resulted in laws that will limit our and issuers’
ability to impose rules for, or choose various forms of, network exclusivity and preferred routing in the
debit area. See—The U.S. Wall Street Reform and Consumer Protection Act may have a material
adverse impact on our revenues, our prospects for future growth and our overall business. These
restrictions and future regulations like them in the United States and elsewhere have the potential to
cause a material decrease in the number of transactions we process. In order to retain that transaction
volume, we might have to reduce the fees we charge to issuers or acquirers, or we might have to
increase the payments and other incentives we provide to issuers or acquirers or directly to merchants.
Any of these eventualities could have a material, adverse affect on our financial condition, revenues,
results of operations, prospects for future growth and overall business.

Interchange reimbursement fees and related practices have been receiving significant legal and
regulatory scrutiny worldwide, and the resulting regulations may have a material adverse
impact on our financial condition, revenues, results of operations, prospects for future growth
and overall business.

Interchange represents a transfer of value between the financial institutions participating in a
payments network such as ours. In connection with transactions initiated with cards in our payments
system, interchange reimbursement fees are typically paid to issuers, the financial institutions that
issue Visa cards to cardholders. They are typically paid by acquirers, the financial institutions that offer
Visa network connectivity and payments acceptance services to merchants. We refer to a system like
ours, in which a payment network intermediates between the issuer and the acquirer, as an open-loop
system.

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We generally do not receive any portion of interchange reimbursement fees. They are, however, a

factor on which we compete with other payments providers and therefore an important determinant of
the volume of transactions we process over our network. Consequently, changes to these fees can
have a substantial impact on our revenues. We have historically set default interchange reimbursement
fees in the United States and other countries. However, in certain jurisdictions, interchange rates and
related practices are subject to increased government regulation. Increased regulatory scrutiny in the
United States has already resulted in limitations on our ability to establish default interchange rates in
the debit area. See—The U.S. Wall Street Reform and Consumer Protection Act may have a material
adverse impact on our revenues, our prospects for future growth and our overall business. In addition,
interchange rates have become subject to increased scrutiny elsewhere, and regulatory authorities and
central banks in a number of jurisdictions have reviewed or are reviewing them. These include
Australia, Canada, Brazil and South Africa.

If we cannot set default interchange rates at optimal levels, issuers and acquirers may find our
payments system unattractive. This could materially lower overall transaction volumes. It could also
materially increase the attraction of closed-loop payments systems—those with direct connections to
both merchants and consumers—and other forms of payment. In addition, issuers could begin to
charge higher fees to consumers. This would make our card programs less desirable and reduce our
transaction volumes and profitability. Acquirers could elect to charge higher discount rates to
merchants, regardless of the level of Visa interchange, leading merchants not to accept cards for
payment or to steer Visa cardholders to alternate payment systems. In addition, issuers and acquirers
could attempt to decrease the expense of their card programs by seeking incentives from us or a
reduction in the fees that we charge. Any of the foregoing could have a substantial, adverse impact on
our financial condition, revenues, results of operations, prospects for future growth and overall
business.

The U.S. Wall Street Reform and Consumer Protection Act may have a material, adverse effect
on our financial condition, revenues, results of operations, prospects for future growth and
overall business.

The Wall Street Reform and Consumer Protection Act recently enacted in the United States
includes provisions that will regulate the selection of payment networks by issuers and the routing of
debit transactions by retailers. This may result in the routing of debit transactions onto competing
networks, potentially reducing the processing fees we earn on debit transactions.

The legislation also establishes regulation and oversight by the U.S. Federal Reserve Board of

debit interchange rates and certain other network industry practices. In addition, the Federal Reserve
now has the power to regulate network fees to the extent necessary to prevent evasion of the new
rules on interchange rates.

The act also created a new independent Consumer Financial Protection Bureau within the Federal

Reserve System. The bureau will assume responsibility for most federal consumer protection laws in
the area of financial services and will have new authorities with respect to consumer issues. The
bureau’s actions may make payment card transactions less attractive to card issuers. This could result
in a reduction in our payments volume and revenues.

The new legislation may have a material, adverse impact on our financial condition, revenues,
results of operations, prospects for future growth and overall business. Failure by our clients or by us
successfully to adjust our strategies to compete in the new environment would increase this impact.

20

New regulations in one jurisdiction or of one product segment may lead to new regulations in
other jurisdictions or of other products.

Regulators around the world increasingly look at each other’s approaches to the regulation of the

payments industry. Consequently, a development in any one country, state or region may influence
regulatory approaches in other countries, states or regions. This includes the recent U.S. Wall Street
Reform and Consumer Protection Act. Similarly, new laws and regulations in a country, state or region
involving one product segment may cause lawmakers there to extend the regulations to another
product. For example, regulations like those affecting debit payments could eventually spread to
regulate credit.

As a result, the risks created by any one new law or regulation are magnified by the potential they

have to be replicated, affecting our business in another place or involving another product segment.
These include matters like interchange rates, network exclusivity and preferred routing agreements.
Conversely, if widely varying regulations come into existence worldwide, we may have difficulty
adjusting our products, services, fees and other important aspects of our business, with the same
effect. Either of these eventualities could materially and adversely affect our business, financial
condition and results of operations.

Government actions may prevent us from competing effectively against providers of domestic
payments services in certain countries, materially and adversely affecting our ability to
maintain or increase our revenues.

Governments in certain countries provide resources or protection to selected national payment

card and processing providers. These governments may take this action in order to support these
providers. They may also take this action to keep us from entering these countries, to force us to leave,
or to restrict substantially our activities there. For example, China, a significant emerging market, has
increasingly tightened its rules requiring use of its payment system for domestic transactions.
Additionally, governments in certain countries are considering, or may consider, regulatory
requirements that mandate processing of domestic payments entirely in that country. This would
prevent us from utilizing our global processing capabilities for our clients. Our efforts to effect change in
these countries may not succeed. This could adversely affect our ability to maintain or increase our
revenues and extend our global brands.

Regulation in the areas of consumer privacy and data use and security could decrease the
number of payment cards issued, our payments volume and our revenues.

Recently, privacy, data use and security have received heightened legislative and regulatory focus

in the United States (at the federal and state level) and in other countries. For example, in many
jurisdictions consumers must be notified in the event of a data breach. These measures may materially
increase our costs and our clients’ costs. They may also decrease the number of our cards our clients
issue. This would materially and adversely affect our profitability. In addition, our failure, or the failure
of our clients, to comply with these laws and regulations could result in fines, sanctions, litigation and
damage to our global reputation and our brands.

If government regulators determine that we are a “systemically important payments system,”
we may have to change our settlement procedures or other operations, making it costlier to
operate our business and reducing our operational flexibility.

A number of international initiatives are underway to maintain financial stability by strengthening
financial infrastructure. The Committee on Payment and Settlement Systems of the central banks of
the Group of Ten countries has developed a set of core principles for “systemically important payment
systems.” Government regulators in the United States or elsewhere may determine that we are a

21

systemically important payments system and impose settlement risk-management requirements on us.
These could include new settlement procedures or other operational rules to address credit and
operational risks. They could also include new criteria for member participation and merchant access
to our payments system. Any of these developments could increase the cost of operating our business.

Recent increased global regulatory focus on the payments industry may result in costly new
compliance burdens on our clients and on us, leading to increased costs and decreased
payments volume and revenues.

Regulation of the payments industry has increased significantly in recent years. Examples include:

• Anti-Money-Laundering Regulation. The U.S.A. PATRIOT Act and similar laws in other
jurisdictions require us to maintain a comprehensive anti-money laundering program;

• U.S. Treasury Office of Foreign Assets Control Regulation. Regulations imposed by the U.S.
Treasury Office of Foreign Assets Control, or OFAC, restrict us from dealing with certain
countries and parties considered to be connected with money laundering, terrorism or
narcotics. Non-U.S. Visa International members may not be similarly restricted, so our
payments system may be used for transactions in or involving countries or parties subject to
OFAC-administered sanctions, potentially subjecting us to penalties, reputational damage or
loss of business;

• Regulation of the Price of Credit. Many jurisdictions in which our cards are used have new or
proposed regulations that could increase the costs of card issuance or decrease the flexibility
of card issuers to charge interest rates and fees on credit card accounts. These include the
Credit CARD Act and proposed regulations under it. They also include proposed changes to
the Federal Truth in Lending Act, which, if implemented along with regulations required to be
promulgated under the Credit CARD Act, could result in a decrease in our payments volume
and revenues;

• Regulation of Internet Transactions. Proposed legislation in various jurisdictions may make it
less desirable or more costly to complete Internet transactions using our cards by affecting
the legality of those transactions, the law that governs them, their taxation and the allocation
of intellectual property rights; and

• Safety and Soundness Regulation. Recent federal banking regulations may make some

financial institutions less attracted to becoming an issuer of our cards, because they may be
subject to more conservative accounting procedures, increased risk management or higher
capital requirements.

Complying with these and other regulations may increase our costs. Similarly, the impact of such

regulations on our clients may reduce the volume of payments we process. Moreover, such regulations
could limit the types of products and services that we offer, the countries in which our cards are used
and the types of cardholders and merchants who can obtain or accept our cards. Any of these
occurrences could materially and adversely affect our business, prospects for future growth, financial
condition and results of operations.

Litigation Risks

A finding of liability in the interchange litigation may result in substantial damages.

Since 2005, approximately 55 class actions and individual complaints have been filed on behalf of
merchants against us, MasterCard and/or other defendants, including certain financial institutions that
issue Visa-branded payment cards and acquire Visa-branded payment transactions in the U.S. We
refer to this as the interchange litigation. Among other antitrust allegations, the plaintiffs allege that

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Visa’s setting of default interchange rates violated federal and state antitrust laws. The lawsuits have
been transferred to a multidistrict litigation in the U.S. District Court for the Eastern District of New
York.

The plaintiffs in the interchange litigation seek damages for alleged overcharges in merchant
discount fees as well as injunctive and other relief. The consolidated class action complaint alleges that
the plaintiffs estimate that damages will range in the tens of billions of dollars. Because these lawsuits
were brought under the U.S. federal antitrust laws, any actual damages will be trebled, and we may be
subject to joint and several liability among the defendants if liability is established. This could
significantly magnify the effect of any adverse judgment.

The interchange litigation is part of the covered litigation that our retrospective responsibility plan
is intended to address. The retrospective responsibility plan may not, however, adequately insulate us
from the impact of settlements of, or judgments in, the interchange litigation. Failure to successfully
defend or settle the interchange litigation would result in liability that, to the extent not covered by our
retrospective responsibility plan, could have a material adverse effect on our financial condition, results
of operations and cash flows, or, in certain circumstances, even cause us to become insolvent. In
addition, even if our retrospective responsibility plan covered our direct financial exposure, settlements
or judgments involving the multidistrict litigation could include restrictions on our ability to conduct
business, which could increase our cost of doing business and limit our prospects for future growth.
See—Our retrospective responsibility plan may not adequately insulate us from the impact of
settlements and judgments in the covered litigation and will not insulate us from other pending or future
litigation, and See Note 22—Legal Matters to our consolidated financial statements included in Item 8
in this report.

Our retrospective responsibility plan may not adequately insulate us from the impact of
settlements or final judgments.

Our retrospective responsibility plan addresses monetary liabilities from settlements of, or final
judgments in, the covered litigation, which is described in Note 22—Legal Matters to our consolidated
financial statements included in Item 8 of this report. The retrospective responsibility plan consists of
several related mechanisms to fund settlements or judgments in the covered litigation. These include
an escrow account funded with a portion of the net proceeds of our initial public offering and potential
subsequent offerings of our shares of class A common stock (or deposits of cash to the escrow
account in lieu of such offerings), a loss-sharing agreement and a judgment-sharing agreement. In
addition, our U.S. members are obligated to indemnify us pursuant to Visa U.S.A.’s certificate of
incorporation and bylaws and in accordance with their membership agreements. These mechanisms
are unique and complicated, and if we cannot use one or more of them, we could have difficulty
funding the payment of a settlement or final judgment against us in a covered litigation. This could
have a material adverse effect on our financial condition, results of operations and cash flows, or, in
certain circumstances, even cause us to become insolvent.

The retrospective responsibility plan only addresses the covered litigation. The plan does not
cover other pending litigation or any litigation that we may face in the future, except for cases that
include claims for damages relating to the period prior to our initial public offering that are transferred
for pre-trial proceedings or otherwise included in the interchange litigation. In addition, our
retrospective responsibility plan covers only the potential monetary liability from settlements of, or
judgments in, the covered litigation. Non-monetary settlement terms and judgments in the covered
litigation may require us to modify the way we do business in the future. This could adversely affect our
revenues, increase our expenses and/or limit our prospects for growth. Therefore, even if our
retrospective responsibility plan adequately safeguards us from the monetary impact of settlements of,
and judgments in, the covered litigation, it may not insulate us from all potential adverse consequences
of them.

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If the settlements of our currency conversion cases do not become final and we are
unsuccessful in any of the various lawsuits relating to Visa U.S.A.’s and Visa International’s
currency conversion practices, our business may be materially and adversely affected.

Visa U.S.A. and Visa International are defendants in several state and federal lawsuits alleging

that their currency conversion practices are or were deceptive, anti-competitive or otherwise unlawful.

On July 20, 2006, and September 14, 2006, Visa U.S.A. and Visa International entered into
agreements to settle or otherwise dispose of these matters. Under the settlement agreements, Visa
U.S.A. paid approximately $100 million as part of the defendants’ settlement fund for the federal
actions and approximately $19 million to fund settlement of the state cases. Although the federal court
has granted final approval of the settlement agreements, the settlements are subject to resolution of
any appeals. If we are unsuccessful in any appellate proceeding, all of the agreements resolving the
federal and state actions will terminate. If that occurs and we are unsuccessful in defending against
some or all of these lawsuits on the merits, we may have to pay restitution, damages or both, and we
may be required to modify our currency conversion practices. The potential amount of damages,
restitution or both could be substantial. In addition, although we have substantially changed the
practices at issue in these litigations, court-ordered changes to our currency conversion and cross-
border transaction practices could materially and adversely affect our business. See Note 22—Legal
Matters to our consolidated financial statements included in Item 8 in this report.

If we are found liable in certain other pending or future lawsuits, we may have to pay
substantial damages or change our business practices or pricing structure, which may have a
material, adverse effect on our financial condition and results of operations.

Like many large companies, we are a defendant in a number of civil actions and investigations

alleging violations of competition/antitrust law, securities law, consumer protection law, or intellectual
property law, among others. These lawsuits and investigations have been initiated by a wide variety of
parties, including the U.S. Department of Justice, or the DOJ, U.S. state attorneys general, merchants,
and consumers. Examples of such claims are described more fully in Note 22—Legal Matters to our
consolidated financial statements included in Item 8 in this report. Some lawsuits involve complex
claims that are subject to substantial uncertainties and unspecified damages; therefore, we cannot
ascertain the probability of loss or estimate the damages. Accordingly, we have not established
allowances for such legal proceedings.

In the United States, private plaintiffs often seek class action certification in cases against us. This

is particularly so in cases involving merchants and consumers, due to the size and scope of our
business. If we are found liable in a large class action lawsuit, monetary damages could be significant.

If we are unsuccessful in our defense against any material current or future proceedings, we may

have to pay substantial damages, limit the fees we charge or change other business practices. This
could limit our payments volume and result in a material and adverse effect on our revenues, results of
operations, cash flow, financial conditions, prospects for future growth and overall business and could
even cause us to become insolvent.

Limitations on our business that resulted from litigation may materially and adversely affect
our revenues and profitability.

Certain limitations have been placed on our business in recent years because of litigation. For

example, in October 2010, we reached a settlement, subject to court approval, with the Antitrust
Division of the DOJ and a number of state attorneys general relating to their investigation of certain
Visa merchant acceptance practices. Under the agreement, Visa will allow U.S. merchants to offer
discounts or other incentives to steer cardholders to a particular form of payment including to a specific

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network brand or to any card product, such as a “non-reward” Visa credit card. See Note 22—Legal
Matters to our consolidated financial statements included in Item 8 of this report. The agreement does
not address surcharging or the setting of default interchange, and does not preclude the DOJ from
pursuing a future investigation of these or other topics. Similarly, as a result of the June 2003
settlement of a U.S. merchant lawsuit against Visa U.S.A., merchants are able to reject our consumer
debit cards in the United States while still accepting other Visa-branded cards, and vice versa.

These and other limitations on our business that were the result of settlements of, or judgments in,

litigation could limit the fees we charge and reduce our payments volume, which could materially and
adversely affect our revenues, operating results, prospects for future growth and overall business.

Tax audits or disputes, or changes in the tax laws applicable to us, could materially increase
our tax payments.

We exercise significant judgment in calculating our worldwide provision for income taxes and other

tax liabilities. Although we believe our tax estimates are reasonable, many factors may decrease their
accuracy. We are currently under audit by the U.S. Internal Revenue Service and other tax authorities,
and we may be subject to additional audits in the future. The tax authorities may disagree with our tax
treatment of certain material items and thereby increase our tax liability. In addition, changes in existing
laws, such as recent proposals for fundamental U.S. and international tax reform, may also increase
our effective tax rate. A substantial increase in our tax burden could have a material, adverse effect on
our financial results. See also Note 21—Income Taxes to our consolidated financial statements
included in Item 8 in this report.

Our agreement with Visa Europe includes indemnity obligations that could expose us to
significant liabilities.

Under our framework agreement with Visa Europe, we indemnify it for losses resulting from all

claims outside its region arising from our or their activities and relating to our or their payments
business. This obligation applies even if neither we, nor any of our related parties or agents,
participated in the actions giving rise to such claims. Such an obligation could expose us to significant
liabilities for activities over which we have little or no control. Our retrospective responsibility plan
would not cover these liabilities.

Business Risks

The intense pressure we face on client pricing may materially and adversely affect our
revenues and profits.

We offer incentives to clients in order to increase payments volume, enter new market segments

and expand our card base. These include up-front cash payments, fee discounts, credits, performance-
based incentives, marketing support payments and other support. Over the past several years, we
have increased the use of incentives such as up-front cash payments and fee discounts in many
countries, including the United States. In order to stay competitive, we may have to continue to
increase our use of incentives. This pressure may make the provision of certain products and services
less profitable or unprofitable and materially and adversely affect our operating revenues and
profitability.

Pressure on client pricing also poses indirect risks, presenting the potential for the same adverse

effects. If we continue to increase incentives to our clients, we will need to find ways to offset the
financial impact by increasing payments volume, the amount of fee-based services we provide or both.
We may not succeed in doing so, particularly in the current regulatory environment. In addition, we
benefit from long-term contracts with certain clients, including those that are large contributors to our

25

revenue. Continued pressure on our fees could prevent us from entering into such agreements in the
future on favorable terms. We may also have to modify existing agreements in order to maintain
relationships or comply with regulations. Finally, increased pricing pressure enhances the importance
of cost containment and productivity initiatives in areas other than those surrounding client incentives,
and we may not succeed in these efforts.

Our business, financial condition and results of operations may suffer because of intense
competition in our industry.

The global payments industry is intensely competitive. Our payment programs compete against all
forms of payment. These include cash, checks and electronic transactions, such as wire transfers and
automatic clearinghouse payments. In addition, our payment programs compete against the card-
based payments systems of our competitors, such as MasterCard, American Express, Discover and
private-label cards issued by merchants.

Some of our competitors may develop substantially greater financial and other resources than we

have. They may offer a wider range of programs and services than we do. They may use advertising
and marketing strategies that are more effective than ours, achieving broader brand recognition and
merchant acceptance than we do. They may develop better security solutions or more favorable pricing
arrangements than we have. They may also introduce more innovative programs and services than we
provide.

Certain of our competitors operate with different business models, have different cost structures or

participate selectively in different market segments. These include domestic networks in the United
States, China, Canada, Australia and other countries and regions. They may ultimately prove more
successful or more adaptable to new regulatory, technological and other developments. In many
cases, these competitors have the support of government mandates that prohibit, limit or otherwise
hinder our ability to compete for or otherwise secure transactions within those countries and regions.

Our clients can reassess their commitments to us at any time or develop their own competitive
services. This is especially so given the recent U.S. Wall Street Reform and Consumer Protection Act,
which restricts our ability to require network exclusivity in the debit sector. Most of our larger client
relationships are not exclusive. These include those with our largest clients, JPMorgan Chase and
Bank of America. In certain circumstances, our clients may terminate these relationships, sometimes
on relatively short notice, and in many cases subject to significant early termination fees. Because a
significant portion of our operating revenues is concentrated among our largest clients, our operating
revenues would decline significantly if we lost one or more of them. This could have a material adverse
impact on our business, financial condition and results of operations. See Note 15—Enterprise-wide
Disclosure and Concentration of Business to our consolidated financial statements included in Item 8 in
this report.

We expect there to be changes in the competitive landscape in the future. For example:

• Competitors, clients and others may develop products that compete with or replace the value-

added services we provide to support our transaction processing;

• Parties that process our transactions in certain countries may try to eliminate our position in

the payments value chain;

• Participants in the payments industry may merge, form joint ventures or enter into other

business combinations that strengthen their existing business propositions or create new,
competing payment services; or

• Competition may increase from alternative types of payment services, such as mobile

payments services, online payment services and services that permit direct debit of consumer
checking accounts or ACH payments.

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Our failure to compete effectively against any of these threats could materially and adversely
affect our business, financial condition, revenues, results of operations, prospects for future growth and
overall business.

Disintermediation from the payments value chain would harm our business.

Our position in the payments value chain underpins our business. Certain of our competitors,

including American Express, Discover, private-label card networks and certain alternative payments
systems, operate closed-loop payments systems, with direct connections to both merchants and
consumers and no intermediaries. These competitors seek to derive competitive advantages from this
business model. In addition, they have not attracted the same level of legal or regulatory scrutiny of
their pricing and business practices as operators of multi-party payments systems such as ours.

We also run the risk of disintermediation by virtue of increasing bilateral agreements between

entities that would rather not use a payment network for processing payments. For example,
merchants could process transactions directly with issuers, or processors could process transactions
directly between issuers and acquirers.

Additional consolidation in the banking industry could result in our losing business and create
pressure on the fees we charge our clients, materially and adversely affecting our revenues and
profitability.

The banking industry has recently undergone substantial, accelerated consolidation, which could
continue. Significant ongoing consolidation in the banking industry may result in the acquisition of one
or more of our largest clients by an institution with a strong relationship with one of our competitors.
This could result in the acquired bank’s Visa business shifting to that competitor, resulting in a
substantial loss of business to us. In addition, one or more of our clients could merge with or acquire
one of our competitors, shifting its payments volume to that competitor. Any such transaction could
have a material adverse effect on our business and prospects.

Continued consolidation in the banking industry would also reduce the overall number of our
clients and potential clients and could increase the negotiating power of our remaining clients and
potential clients. This consolidation could lead financial institutions to seek greater pricing discounts or
other incentives with us. In addition, consolidation could prompt our existing clients to seek to
renegotiate their pricing agreements with us to obtain more favorable terms. We may also be adversely
affected by price compression should one of our clients absorb another financial institution and qualify
for higher volume-based discounts on the combined volumes of the merged businesses. Pressure on
the fees we charge our clients caused by such consolidation could materially and adversely affect our
revenues, results of operations, prospects for future growth and overall business. In addition, the
current economic environment could lead some clients to curtail or postpone near-term investments in
growing their card portfolios, limit credit lines or take other actions that affect adversely the growth of
our volume and revenue streams from these clients.

Merchants’ continued focus on the costs associated with payment card acceptance may result
in more litigation, regulation, regulatory enforcement and incentive arrangements.

We rely in part on merchants and their relationships with our clients to maintain and expand the

acceptance of our payment cards. Consolidation in the retail industry is producing a group of larger merchants
that is having a significant impact on all participants in the global payments industry. Some merchants are
seeking to reduce their costs associated with payment card acceptance by lobbying for new legislation and
regulatory enforcement and by bringing litigation. If they continue, these efforts could materially and adversely
affect our revenues, results of operations, prospects for future growth and overall business.

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We, along with our clients, negotiate pricing discounts and other incentive arrangements with

certain large merchants to increase acceptance and usage of our payment cards. If merchants
continue to consolidate, our clients and we may have to increase the incentives provided to certain
larger merchants. This could materially and adversely affect our revenues, results of operations,
prospects for future growth and overall business. Competitive and regulatory pressures on pricing
could make it difficult to offset the cost of these incentives.

Certain financial institutions have exclusive, or nearly exclusive, relationships with our
competitors to issue payment cards, and these relationships may adversely affect our ability to
maintain or increase our revenues.

Certain financial institutions have longstanding exclusive, or nearly exclusive, relationships with
our competitors to issue payment cards. These relationships may make it difficult or cost-prohibitive for
us to conduct material amounts of business with them in order to increase our revenues. In addition,
these financial institutions may be more successful and may grow more quickly than our clients, which
could put us at a competitive disadvantage.

Failure to maintain relationships with our clients and others and failure of clients to provide
services on our behalf could materially and adversely affect our business.

We depend and will continue to depend significantly on relationships with our clients and on their
relationships with cardholders and merchants to support our programs and services. We do not issue
cards, extend credit to cardholders or determine the interest rates, if any, or other fees charged to
cardholders using cards that carry our brands. Each issuer determines these and most other
competitive card features. In addition, we do not generally solicit merchants to accept our cards, and
we do not establish the discount rates charged to merchants for card acceptance, which rates are the
responsibility of acquirers. As a result, the success of our business significantly depends on the
continued success and competitiveness of our clients and the strength of our relationships with them.

In many countries outside the United States, our clients or other processors authorize, clear and
settle most domestic transactions using our payment cards without involving our processing systems.
In addition, we do not generally have direct relationships with merchants and do not have direct
relationships with cardholders. Consequently, we depend on our close working relationships with our
clients to effectively manage the processing of transactions involving our cards, Our inability to control
the end-to-end processing for cards carrying our brands in these countries may put us at a competitive
disadvantage by limiting our ability to ensure the quality of the services supporting our brands.

In addition, we depend on third parties to provide various services on our behalf, and to the extent

that third-party vendors fail to deliver services, our business and reputation could be impaired.

Our perception in the marketplace may affect our brands and reputation, which are key assets
of our business.

Our brands and their attributes are key assets of our business. The ability to attract and retain

consumer cardholders and corporate clients to Visa-branded products depends highly upon the
external perceptions of our company and our industry. Our business may be affected by actions taken
by our clients that change the perception of our brands. From time to time, our clients may take actions
that we do not believe to be in the best interests of our brands, such as creditor practices that may be
subject to challenge, which may materially and adversely affect our business. Further, Visa Europe has
very broad latitude to operate the Visa business in and use our brands and technology within Visa
Europe’s region, in which we have only limited control over the operation of the Visa business. Visa
Europe is not required to spend any minimum amount of money promoting or building the Visa brands

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in its region, and the strength of the Visa global brands depends in part on the efforts of Visa Europe to
maintain product and service recognition and quality in Europe. Finally, adverse developments with
respect to our industry may also, by association, impair our reputation or result in greater regulatory or
legislative scrutiny.

Unprecedented economic events in financial markets around the world have and are likely to
continue to affect our clients, merchants and cardholders, resulting in a material and adverse
impact on our prospects, growth, profitability, revenue and overall business.

The competitive and evolving nature of the global payments industry provides both challenges to
and opportunities for the continued growth of our business. Unprecedented events that began in 2008
continue to affect the financial markets around the world. This includes decreased consumer spending,
increased unemployment, deflation, increased savings, decreased debt, excess housing inventory,
lowered government spending, less export activity, continued challenges in the credit environment,
continued equity market volatility, additional government intervention and the uncertainty arising from
new government policies. This economic turmoil has affected the economies of the United States and
other mature economies in particular.

The fragility of the current situation would be exacerbated if additional negative economic

developments were to arise. These could include, among other things, policy missteps, exhaustion of
U.S. and other national economic stimulus packages, dramatic increases in oil prices, tax increases,
economic turmoil in China, the Euro zone or Japan or a significant decline in the commercial real
estate market.

Some existing clients have been placed in receivership or administration or have a significant
amount of their stock owned by their governments. Many financial institutions are facing increased
regulatory and governmental influence, including potential changes in laws and regulations. Many of
our clients, merchants that accept our brands and cardholders who use our brands have been directly
and adversely affected.

Our financial results may be negatively affected by actions taken by individual financial institutions

or by governmental or regulatory bodies in response to the economic crisis. The severity of the
economic environment may accelerate the timing of or increase the impact of risks to our financial
performance that have historically been present. As a result, our revenue growth has been and may be
negatively affected, or we may be affected, in several ways, including but not limited to the following:

• Constriction of consumer and business confidence may continue to decrease cardholder

spending.

• Uncertainty and volatility in the performance of our clients’ businesses may reduce the

accuracy of our estimates of our revenues, rebates, incentives and realization of prepaid
assets.

• Our clients may implement cost-reduction initiatives that reduce or eliminate payment card

marketing or increase requests for greater incentives or additional expense reductions, which
may reduce our revenues.

• Our clients may decrease spending for optional or enhanced services, affect our revenue and

reduce cardholders’ desire to use these products.

• Government intervention or investments in our clients may negatively affect our business with

those institutions or otherwise alter their strategic direction away from our products.

• Tightening of credit availability could affect the ability of participating financial institutions to

lend to us under the terms of our credit facility.

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• Our clients may default on their settlement obligations.

• Our business and prospects, as well as our revenue and profitability, could be materially and

adversely affected by consolidation of our clients.

In addition, regulatory bodies may seek to impose rules and price controls on certain aspects of

our business and the payments industry.

Any of these developments could have a material adverse impact on our prospects, growth,

revenue, profitability and overall business.

A decline in non-U.S. and cross-border activity and in multi-currency transactions could
adversely affect our revenues and profitability, as we generate a significant portion of our
revenue from such transactions.

We generate a significant amount of our revenues from cross-border transactions. Our clients pay
us fees in connection with cross-border transactions. Some of those fees may differ if conversion from
the merchant’s currency to the cardholder’s billing currency is required. Thus, revenue from processing
cross-border transactions for our clients fluctuates with cross-border travel and the need for
transactions to be converted into a different currency. Cross-border travel may be adversely affected
by world geopolitical, economic and other conditions. These include the threat of terrorism, natural
disasters, the effects of climate change and outbreaks of diseases. A decline in cross-border travel
could adversely affect our revenues and profitability. A decline in the need for conversion of currencies
might also adversely affect our revenues and profitability.

In addition, Visa derives revenue from foreign currency exchange activities that result from our
clients’ settlement in different currencies. A reduction in multi-currency transactions may reduce the
need for foreign currency exchange activities and adversely affect our revenues.

Transactions outside the United States represent an increasingly important part of our strategy. In

order to continue to grow in those areas, we will need to ensure that we maintain consistency in the
types of products we provide, the quality of our service and the viability of our brand. If we cannot
employ our organizational resources effectively, we will be unable to do so.

Finally, because we are domiciled in the United States, a negative perception of the United States

arising from its political or other positions could harm the perception of our company and our brand.
Any of these factors could materially and adversely affect our revenues, operating results, prospects
for future growth and overall business.

We risk loss or insolvency if our clients fail to fund settlement obligations we have guaranteed.

We indemnify issuers and acquirers for any settlement loss they suffer due to the failure of another

issuer or acquirer to fund its daily settlement obligations. In certain instances, we may indemnify
issuers or acquirers even in situations in which a transaction is not processed by our system. This
indemnification creates settlement risk for us due to the difference in timing between the date of a
payment transaction and the date of subsequent settlement. The term and amount of our
indemnification obligations are unlimited.

Concurrent settlement failures involving more than one of our largest clients or several of our

smaller clients may exceed our available financial resources, as could systemic operational failures
lasting more than a single day. Any such failure could materially and adversely affect our business,
financial condition and results of operations. In addition, even if we have sufficient liquidity to cover a

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settlement failure, we may be unable to recover the amount of such payment. This could expose us to
significant losses, materially and adversely affecting our financial condition, results of operations and
cash flow.

We estimate settlement at risk (or exposure) based on the sum of three inputs. The first is average

daily volumes during the quarter multiplied by the estimated number of days to settle plus a safety
margin. The second is four months of rolling average chargebacks volume. The third is the total
balance for outstanding traveler’s cheques. Additionally, from time to time, we review and revise our
risk management methodology and inputs as necessary. See Note 13—Settlement Guarantee
Management to our consolidated financial statements included in Item 8 of this report.

Some of our clients are composed of groups of financial institutions. Some of these clients have

elected to limit their responsibility for settlement losses arising from the failure of their constituent
financial institutions in exchange for managing their constituent financial institutions in accordance with
our credit risk policy. To the extent that any settlement failure resulting from a constituent financial
institution exceeds the limits established by our credit risk policy, we would have to absorb the cost of
such settlement failure, which could materially and adversely affect our cash flow.

If our transaction processing systems are disrupted or we cannot process transactions
efficiently, the perception of our brands and our revenues or operating results could be
materially and adversely affected.

Our transaction processing systems may experience service interruptions or degradation because of
processing or other technology malfunction, fire, natural disasters, power loss, disruptions in long distance
or local telecommunications access, fraud, terrorism, climate change or accident. Our visibility in the global
payments industry may attract terrorists and hackers to conduct physical or computer-based attacks,
leading to an interruption in service, increased costs or the compromise of data security. Additionally, we
rely on service providers for the timely transmission of information across our global data network. If a
service provider fails to provide the communications capacity or services we require because of a natural
disaster, operational disruption, terrorism or any other reason, the failure could interrupt our services,
adversely affect the perception of our brands’ reliability and materially reduce our revenues or profitability.

If we cannot keep pace with rapid technological developments to provide new and innovative
payment programs and services, the use of our cards could decline, reducing our revenues and
net income.

Rapid, significant technological changes are confronting the payments industry. These include

developments in smart cards, eCommerce, mobile commerce and radio frequency and proximity
payment devices, such as contactless cards. We cannot predict the effect of technological changes on
our business. We rely in part on third parties, including some of our competitors and potential
competitors, for the development of and access to new technologies. We expect that new services and
technologies applicable to the payments industry will continue to emerge. These new services and
technologies may be superior to, or render obsolete, the technologies we currently use in our card
products and services. In addition, our ability to adopt new services and technologies that we develop
may be inhibited by industry-wide standards, by resistance to change from clients or merchants or by
third parties’ intellectual property rights. Our success will depend in part on our ability to develop new
technologies and adapt to technological changes and evolving industry standards.

Account data breaches involving card data stored by third parties or by us could adversely
affect our reputation and revenues.

Our clients, merchants, others and we store cardholder account information in connection with our

payment cards. In addition, our clients may use third-party processors to process transactions

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generated by cards carrying our brands. Breach of the systems storing sensitive cardholder data and
account information could lead to fraudulent activity involving Visa-branded cards, to reputational
damage and to claims against us. If we are sued in connection with any data security breach, we could
be involved in protracted litigation. If unsuccessful in defending such lawsuits, we may have to pay
damages or change our business practices or pricing structure, any of which could have a material
adverse effect on our revenues and profitability. In addition, any reputational damage resulting from an
account data breach at one or more of our clients, merchants or other third parties could decrease the
use and acceptance of our cards, which could have a material adverse impact on our payments
volume, revenues and future growth prospects. Finally, any data security breach could result in
additional regulation, which could materially increase our costs.

An increase in fraudulent and other illegal activity involving our cards could lead to
reputational damage to our brands and reduce the use and acceptance of our cards.

Criminals are using increasingly sophisticated methods to capture cardholder account information.

They use the information to conduct fraudulent transactions. Outsourcing and specialization of
functions within the payments system are increasing. As a result, more third parties are involved in
processing transactions using our cards. A rise in fraud levels involving our cards could lead to
reputational damage to our brands. This could reduce the use and acceptance of our cards or lead to
greater regulation, which could increase our compliance costs.

Failure to maintain interoperability between Visa Inc.’s and Visa Europe’s authorization and
clearing and settlement systems could damage the business and global perception of the Visa
brands.

Before our reorganization in October 2007, Visa Europe and we shared authorization, clearing,
and settlement systems. Visa Europe completed and substantially deployed its own systems in the
2010 fiscal year. As a result, Visa Europe and we will have to ensure that the two systems can process
every transaction, regardless of where it originates. Visa Europe’s newly independent system
operations could present challenges to our business due to the heightened difficulty of maintaining the
interoperability of our respective systems as they diverge over time. Failure to authorize or clear and
settle transactions quickly and accurately could impair the global perception of the Visa brands.

Risks Related to our Structure and Organization

We have little ability to control Visa Europe’s operations and limited recourse if it breaches its
obligations to us.

Visa Europe has very broad rights to operate the Visa business in its region under the agreement

that governs our relationship. If we want to change a global rule or require Visa Europe to implement
certain changes that would not have a positive return for Visa Europe and its members, then Visa
Europe is not required to implement that rule or change unless we agree to pay for the implementation
costs and expenses that Visa Europe and its members will incur as a consequence of the
implementation.

If Visa Europe fails to meet its obligations, our remedies under this agreement are limited. We
cannot terminate the agreement even upon Visa Europe’s material, uncured breach. Although we have
a call right to acquire Visa Europe, we can exercise that right under only extremely limited
circumstances.

These and other features of the licenses granted under the agreement may also raise issues
concerning the characterization of the licenses for purposes of tax treatment of entry into the licenses
and payments received thereunder.

32

In some instances, as in the case of CyberSource, Visa Europe may have the right to control the

activities of newly acquired entities within Visa Europe’s territory. In any event, Visa Europe’s exclusive
license rights in Europe may hinder our ability to acquire new entities or to operate them effectively.

Any inconsistency in the payment processing services and products that we can provide could

negatively affect cardholders from Visa Europe using cards in the countries we serve or our
cardholders using cards in Visa Europe’s region.

If Visa Europe makes us acquire all of its outstanding stock, we will incur substantial costs and
may suffer a material and adverse effect on our operations and net income.

We have granted Visa Europe a put option requiring us to purchase all outstanding capital stock
from its members if exercised. We will incur a substantial financial obligation if Visa Europe exercises
this option. Visa Europe may do so at any time. We may need to obtain third-party financing in order to
meet our obligation, by either borrowing funds or selling stock. An equity offering, or the payment of
part of the exercise price in our stock, would dilute the ownership interests of our stockholders. We
would have only 285 days to pay the exercise price. Sufficient financing might not be available to us
within that time on reasonable terms. See Note 3—Visa Europe to our consolidated financial
statements included in Item 8 of this report.

If Visa Europe exercises the put option, we may encounter difficulties in integrating Visa Europe’s
business and systems into our existing operations. If we cannot do so quickly and cost-effectively, the
integration could divert the time and attention of senior management, disrupt our current operations
and adversely affect our results of operations. In addition, we would become subject to the many
regulations of the European Union that govern the operations of Visa Europe, including any regulatory
disputes.

We are required to record quarterly any change in the fair value of the put option. We record these

adjustments through our consolidated statements of operations. Consequently, the adjustments affect
our reported net income and earnings per share. These quarterly adjustments and their resulting
impact on our reported statements of operations could be significant. The existence of these changes
could adversely affect our ability to raise capital or the costs involved in raising it.

If we cannot remain organizationally effective, we will be unable to address the opportunities
and challenges presented by our strategy and by the increasingly challenging competitive,
economic and regulatory environment.

Since our reorganization in October 2007, we have increasingly centralized our management and

operations. For us to succeed, we must effectively integrate our operations, actively work to ensure
consistency throughout our organization, and avoid U.S.-centric thinking. If we fail to do so, we may be
unable to expand as rapidly as we plan, and the results of our expansion may be unsatisfactory.

In addition, the current competitive, economic and regulatory environment will require our

organization to adapt rapidly and nimbly to new opportunities and challenges. We will be unable to do
so if we do not make important decisions quickly enough, define our appetite for risk specifically
enough, implement new governance, managerial and organizational processes smoothly enough and
communicate roles and responsibilities clearly enough.

We may be unable to attract and retain key management and other key employees.

Our employees, particularly our key management, are vital to our success and difficult to replace.
We may be unable to retain them or to attract other highly qualified employees, particularly if we do not
offer employment terms competitive with the rest of the market. Failure to attract and retain highly
qualified employees, or failure to develop and implement a viable succession plan, could result in
inadequate depth of institutional knowledge or skill sets, adversely affecting our business.

33

Acquisitions or strategic investments could disrupt our business and harm our financial
condition and results of operations.

Although we may continue to make strategic acquisitions or investments in complementary
businesses, products or technologies, we may be unable to successfully finance, partner with or
integrate them. The integration of the recently acquired CyberSource Corporation will take time and
resources that would otherwise have been available for other acquisitions. We will be subject to the
terms of the exclusive license granted to Visa Europe in most acquisitions and major investments that
involve countries in the Visa Europe territory. Regulatory constraints, particularly competition
regulations, may affect the extent to which we can maximize the value of acquisitions or investments.

Furthermore, the integration of any acquisition or investment may divert management’s time and

resources from our core business and disrupt our operations. We may spend time and money on
projects that do not increase our revenues. Moreover, our cash reserves contract to the extent we pay
the purchase price of any acquisition or investment in cash. Although we periodically evaluate potential
acquisitions of and investments in businesses, products and technologies, and anticipate continuing to
make these evaluations, we cannot guarantee that we will be able to execute and integrate any such
acquisitions and investments.

Future sales of our class A common stock, or the expiration or waiver of transfer restrictions
on our class B and C common stock, could result in dilution to holders of shares of our existing
class A common stock, adversely affecting their rights and depressing the market price of our
class A common stock.

The market price and voting power of our class A common stock could decline because of
increases in the number of such shares outstanding. The market price of our class A common stock
may also suffer from the perception that such an increase could occur, such as upon the issuance or
conversion of securities convertible to shares of our class A common stock. Specifically, on March 25,
2011, all of our restricted shares of class C common stock will become transferable at once.

If funds are released from escrow after the resolution of the litigation covered by our
retrospective responsibility plan, the value of our class A common stock will be diluted.

Under our retrospective responsibility plan, funds still in the escrow account after the resolution of
all covered litigation will be released back to us. At that time, each share of class B common stock will
become convertible into an increased number of shares of class A common stock, benefitting the
holders of class B common stock. This in turn will result in dilution of the interest in Visa Inc. held by
the holders of class A common stock. The amount of this dilution will depend on the amount, if any, of
the funds released from the escrow account and the market price of our class A common stock near
the time the funds are released.

Shares of Class A common stock acquired by Visa members and certain affiliates and
competitors convert automatically into shares of class C common stock, which have limited
voting rights and may be subject to restrictions on transfer.

Shares of class A common stock acquired by a Visa member, an affiliate of a Visa member or any

person that is a competitor or its affiliate, in each case to the extent acting as a principal investor,
convert automatically into shares of class C common stock. Some shares of class C common stock
cannot be transferred until March 25, 2011. In addition, holders of shares of our class C common stock
do not have the right to vote on certain matters, including the election of directors.

34

Holders of our shares of our class B and C common stock have voting rights concerning
certain significant corporate transactions, and their interests in our business may be different
from those of holders of our class A common stock.

Although their voting rights are limited, holders of shares of our class B and C common stock can
vote on certain significant transactions. These include a proposed consolidation or merger, a decision
to exit our core payments business and any other vote required by law. The holders of these shares
may not have the same incentive to approve a corporate action that may be favorable to the holders of
class A common stock, and their interests may otherwise conflict with those of the holders of class A
common stock.

Anti-takeover provisions in our governing documents and Delaware law could delay or prevent
entirely a takeover attempt or a change in control.

Provisions contained in our amended and restated certificate of incorporation, our bylaws and
Delaware law could delay or prevent a merger or acquisition that our stockholders consider favorable.
For instance, except for limited exceptions, no person may beneficially own more than 15% of our
class A common stock (or 15% of our total outstanding common stock on an as-converted basis),
unless our board of directors approves the acquisition of such shares in advance. In addition, except
for common stock issued to a member in connection with our reorganization or shares issuable on
conversion of such common stock, shares held by a competitor or an affiliate of a competitor may not
exceed 5% of our total outstanding shares on an as-converted basis.

Our ability to pay regular dividends to holders of our common stock in the future is subject to
the discretion of our board of directors and will be limited by our ability to generate sufficient
earnings and cash flows.

Since August 2008, we have paid cash dividends quarterly on our class A, B and C common

stock. Any future payment of dividends will depend upon our ability to generate earnings and cash
flows. However, sufficient cash may not be available to pay such dividends. Payment of future
dividends, if any, would be at the discretion of our board of directors after taking into account various
factors, including our financial condition, operating results, capital requirements, covenants in our debt
instruments and other factors that our board of directors deems relevant. If, because of these factors,
we cannot generate sufficient earnings and cash flows from our business, we may be unable to make
payments of dividends of our common stock. Furthermore, no dividend may be declared or paid on any
class or series of common stock unless an equivalent dividend is contemporaneously declared and
paid on each other class of common stock.

ITEM 1B. Unresolved Staff Comments

Not Applicable.

ITEM 2. Properties

At September 30, 2010, we owned and leased approximately 2.8 million square feet of office and

processing center space in 32 countries around the world, of which approximately 1.9 million square
feet are owned and the remaining 890,000 square feet are leased. Our corporate headquarters is
located in the San Francisco Bay Area and consists of four buildings that we own, totaling 944,000
square feet. We also own a 164,000 square foot office building in Miami.

In addition, we operate three primary processing centers. We own a processing center and an
adjacent office facility in two locations, Colorado and Virginia, totaling 268,000 square feet and 482,000
square feet, respectively. We also lease a 13,000 square foot facility in Japan.

We believe that these facilities are suitable and adequate to support our business needs.

35

ITEM 3. Legal Proceedings

Refer to Note 22—Legal Matters to our consolidated financial statements included in Item 8 in this

report.

ITEM 4.

(Removed and Reserved)

36

PART II

ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities

Price Range of Common Stock

Our class A common stock has been listed on the New York Stock Exchange under the symbol

“V” since March 19, 2008. At September 30, 2010, the Company had 380 stockholders of record of its
class A common stock. The following table sets forth the intra-day high and low sale prices for our
class A common stock in each of our last eight fiscal quarters:

2010

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2009

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$89.69
93.63
97.19
77.80

$66.54
80.54
68.29
64.90

High

Low

$62.11
57.98
71.24
74.99

$43.54
41.78
53.63
58.00

There is currently no established public trading market for our class B or class C common stock.
There were approximately 1,727 and 1,558 holders of record of our class B common stock and class C
common stock, respectively, as of September 30, 2010.

Dividend Declaration and Policy

During the fiscal years ended September 30, 2010 and 2009, we paid the following quarterly cash

dividends per share of our class A common stock (determined in the case of class B and C common
stock, on an as-converted basis) to all holders of record of our class A, B and C common stock.

2010

Dividend Per
Share

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$0.125
0.125
0.125
0.125

2009

Dividend Per
Share

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$0.105
0.105
0.105
0.105

In addition, on October 20, 2010, our board of directors declared a quarterly cash dividend of
$0.15 per share of class A common stock (determined in the case of class B and C common stock, on
an as-converted basis) payable on December 7, 2010 to holders of record as of November 19, 2010 of
our class A, B and C common stock.

37

Subject to legally available funds, we intend to pay quarterly cash dividends on our outstanding

class A, B and C common stock in the future. However, the declaration and payment of future
dividends is at the sole discretion of our board of directors after taking into account various factors,
including our financial condition, settlement guarantees, operating results, available cash and current
and anticipated cash needs. Prior to our IPO, we did not pay any cash dividends on our common stock.

Issuer Purchases of Equity Securities

The table below sets forth the information with respect to purchases of the Company’s common

stock made by or on behalf of the Company during the quarter ended September 30, 2010.

(c)
Total
Number of
Shares
Purchased
as Part of
Publicly
Announced
Plans or
Programs(2)

(a)
Total
Number of
Shares
Purchased(1)

(b)
Average
Price Paid
per Share

Period

July 1-31, 2010 . . . . . . . . . . . . . . . . . . . . . . . .
August 1-31, 2010 . . . . . . . . . . . . . . . . . . . . .
September 1-30, 2010 . . . . . . . . . . . . . . . . . .

861,900
3,788,035

$72.46
$72.25

861,900
3,787,162

—

—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,649,935

$72.29

4,649,062

(d)
Approximate
Dollar Value
of Shares that
May Yet Be Purchased
Under the Plans or
Programs(2)

273,705,982

—
—

(1)

Includes 873 shares of class A common stock withheld at an average price of $71.67 per share
(under the terms of grants under the Company’s equity incentive compensation plan) to offset tax
withholding obligations that occur upon vesting and release of restricted shares.

(2) On October 27, 2009, the Company announced a $1.0 billion class A common stock repurchase

plan, authorized by the board of directors through September 30, 2010. Under this plan, during the
12 months ended September 30, 2010, the Company drew the entire $1.0 billion authorized
amount and repurchased approximately 12.9 million shares of its class A common stock at an
average price of $77.48.

38

EQUITY COMPENSATION PLAN INFORMATION

The table below presents information as of September 30, 2010 for the Visa 2007 Equity Incentive

Compensation Plan, or the EIP, which was approved by our stockholders. We do not have any equity
compensation plans that have not been approved by our stockholders, except as noted in note (2) in
the table below. For a description of the awards issued under the EIP, see Note 18—Share-based
Compensation to our consolidated financial statements included in Item 8 of this report.

Number of shares
of class A
common stock to
be issued upon
exercise of
outstanding
options, warrants
and rights (a)

Weighted-average
exercise price of
outstanding
options, warrants
and rights (b)

Number of shares of
class A
common stock
remaining available for
future issuance under
equity compensation
plans (excluding shares
reflected in column (a)) (c)

Plan Category

Equity compensation plans approved by

stockholders . . . . . . . . . . . . . . . . . . . . . .

8,383,501(1)

$49.67

44,519,878

Equity compensation plans not approved

by stockholders . . . . . . . . . . . . . . . . . . . .

1,558,878(2)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,942,379(1)

47.31

$49.30

—

44,519,878

(1)

In addition to options, the EIP authorizes the issuance of restricted stock, restricted stock units,
performance units and other stock-based awards. A total of 786,238 shares have been issued
pursuant to outstanding restricted stock units.

(2) These shares may be issued upon the exercise of options issued by Visa replacing certain

CyberSource options outstanding at the time of the acquisition as discussed further in Note 6—
CyberSource Acquisition and Note 18—Share-based Compensation to our consolidated financial
statements included in Item 8 of this report. These options were issued under certain provisions of
the EIP, which permit Visa to issue options in connection with certain acquisition transactions.

ITEM 6. Selected Financial Data

The following table presents selected Visa Inc. financial data for fiscal 2010, 2009 and 2008 and

selected Visa U.S.A. financial data for fiscal 2007 and 2006. During the reorganization in October
2007, Visa U.S.A., the accounting acquirer, Visa International, Visa Canada and Inovant became direct
or indirect subsidiaries of Visa Inc. The operating results of the acquired interests are included in the
consolidated financial results of Visa Inc. beginning October 1, 2007. The data below should be read in
conjunction with Item 7—Management’s Discussion and Analysis and Results of Operations and the
Visa Inc. fiscal 2010 consolidated financial statements and notes included in Item 8 of this report.

Selected Financial Data

Statement of Operations Data:

Fiscal Year Ended September 30,

2010

2009

2008

2007(1)

2006(1)

(in millions, except per share data)

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,065 $6,911 $6,263 $ 3,590 $2,948
2,218
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
730
Operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
455
Net income (loss) attributable to Visa Inc . . . . . . . . . . . . . . .
N/A
Basic earnings per share—class A common stock(2)(3) . . . .
N/A
Diluted earnings per share—class A common stock(2)(3) . . .

5,039
(1,449)
(1,076)
N/A
N/A

5,031
1,232
804
0.96
0.96

3,476
4,589
2,966
4.03
4.01

3,373
3,538
2,353
3.10
3.10

39

Balance Sheet Data:

At September 30,

2010

2009

2008

2007(1)

2006(1)

(in millions, except per share data)

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $33,408 $32,281 $34,981 $4,390 $2,964
32
. . . . . . . . . . . . . . . . .
Current portion of long-term debt(4)
216
Current portion of accrued litigation . . . . . . . . . . . . . . . . .
41
Long-term debt(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
784
Long-term accrued litigation . . . . . . . . . . . . . . . . . . . . . . .
621
Total equity (deficit)(5) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
N/A
Dividend declared and paid per common share . . . . . . .

12
1,394
44
323
23,193
0.42

51
2,698
55
1,060
21,141
0.105

12
631
32
66
25,014
0.50

41
2,236
—
1,446
(463)
N/A

(1) Historical balances for the consolidated statements of operations and consolidated balance sheet

data prior to October 1, 2007 represent balances for Visa U.S.A. Inc., the accounting acquirer in
the reorganization.

(2) Visa U.S.A. Inc. was a non-stock corporation and therefore no comparable metric for earnings per

share is provided for fiscal 2007 and 2006.

(3) Effective October 1, 2009, we adopted a new accounting standard related to the calculation of

earnings per share, which requires retrospective application to earnings per share for fiscal 2009
and 2008. See Note 17—Earnings Per Share to the consolidated financial statements included in
Item 8 of this report.

(4) The long term portion of Visa U.S.A. debt was classified as being due within one year at
September 30, 2007 because Visa U.S.A. was in default of certain financial performance
covenants as a result of the American Express settlement in fiscal 2007 as described in Note 22—
Legal Matters to the consolidated financial statements included in Item 8 of this report.

(5) Effective October 1, 2009, we adopted a new accounting standard which requires the presentation
of non-controlling interests (previously referred to as minority interests) to be included in total
equity. The change in presentation has been applied to prior year comparable periods.

40

ITEM 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations

This management’s discussion and analysis provides a review of the results of operations,

financial condition and the liquidity and capital resources of Visa Inc. and its subsidiaries (“Visa,” “we,”
“our” and the “Company”) on a historical basis and outlines the factors that have affected recent
earnings, as well as those factors that may affect future earnings. The following discussion and
analysis should be read in conjunction with the consolidated financial statements and related notes
included in Item 8.

Overview

Visa is a global payments technology company that connects consumers, businesses, banks and
governments around the world, enabling them to use digital currency instead of cash and checks. We
provide financial institutions with payment processing platforms that encompass consumer credit,
debit, prepaid and commercial payments. We facilitate global commerce through the transfer of value
and information among financial institutions, merchants, consumers, businesses and government
entities. Each of these constituencies has played a key role in the ongoing worldwide migration from
paper-based to electronic forms of payment, and we believe that this transformation continues to yield
significant growth opportunities, particularly outside the United States. We continue to explore
additional opportunities to enhance our competitive position by expanding the scope of payment
services to benefit our existing clients and to position Visa to serve more and different constituencies.

Overall economic conditions and regulatory environment. Our business is affected by overall
economic conditions and consumer spending. We continue to monitor the progress of the global
economic recovery, which has shown signs of slow but gradual improvement. We expect consumer
and commercial spending, and our payments volume to continue to increase in the near term if the
economic recovery maintains momentum.

The Wall Street Reform and Consumer Protection Act enacted in the U.S. in July 2010 includes

provisions that will establish regulation and oversight of debit interchange rates and certain other
network industry practices in the U.S. While the legislation does not directly regulate the network fees
we charge, except to ensure that fees are not used to evade the new regulation of interchange rates, it
may give retailers greater ability to route debit transactions onto competitive networks, which can
reduce the processing fees we currently earn on debit transactions. Because the implementation
details for this new legislation will be determined over the next year, the expected impact on our
consolidated financial statements is unknown at this time. However, we expect to see the impacts of
the legislation beginning in the fourth quarter of fiscal 2011.

Other regulatory measures previously enacted in the U.S. became effective in the second quarter
of fiscal 2010. These regulatory measures primarily impacted our clients, but have not resulted in any
notable impact to our payments volumes.

We continue to believe that our broad platform of payment products provides substantial value to

both retailers and consumers, and that the continuing worldwide secular shift to digital currency, will
buffer the impacts of our current regulatory environment, as reflected in our overall payments volume
growth, and in particular payments volume growth outside the U.S.

Funding of the litigation escrow account. During May 2010 and subsequently in October 2010,
after our fiscal year end, we deposited $500 million and $800 million, respectively, into the escrow
account previously established under the retrospective responsibility plan, or the plan. Under the terms
of the plan, when Visa funds the escrow account, the shares of class B common stock retained by our

41

U.S. clients and their affiliates are subject to dilution through an adjustment to the conversion rate of
the shares of class B common stock to shares of class A common stock. On an as-converted basis,
funding of the escrow account had the effect of our repurchasing approximately 7 million shares and
11 million shares of class A common stock, respectively. See Note 4—Retrospective Responsibility
Plan to our consolidated financial statements.

Share repurchase plan. In October 2009, our board of directors authorized a $1.0 billion share

repurchase plan. As of September 30, 2010, we have drawn on the entire $1.0 billion authorized
amount by repurchasing a total of 12.9 million shares of our class A common stock at an average price
of $77.48 per share. In October 2010, subsequent to our fiscal year end, our board of directors
authorized a second $1.0 billion share repurchase plan, which will be in place through September 30,
2011, subject to extension or expansion at the determination of our board of directors. See the Liquidity
and Capital Resources section for further discussion.

Expansion of our eCommerce capabilities. On July 21, 2010, we completed our acquisition of

CyberSource Corporation, a leading provider of electronic payment, risk management and payment
security solutions to online merchants, at a price of $26.00 per share. The total purchase consideration
was approximately $2.0 billion, paid with cash on hand. The acquisition of CyberSource will expand our
online payment, fraud and security management capabilities and is expected to accelerate our growth
in the eCommerce category. The results of CyberSource are included in our results from the
acquisition date. See Note 6—CyberSource Acquisition to our consolidated financial statements.

Nominal payments volume and transaction counts. We believe that payments volume and
processed transactions are key drivers of our business. Payments volume is the basis for service
revenues and processed transactions are the basis for data processing revenues. The growth in
nominal payments volume in fiscal 2010 compared to fiscal 2009, in particular credit and debit, was
primarily driven by growth outside the U.S. Comparing fiscal 2009 with fiscal 2008, nominal payments
volume declined in credit and commercial products, which was offset by growth in debit resulting in
minimal year-over-year nominal payments volume impact.

The number of processed transactions continues to increase reflecting the continued shift to

electronic payments globally.

The payments volume and processed transactions tables presented below do not include
CyberSource volumes and transactions. CyberSource activities primarily contribute to our data
processing revenues, which is discussed below in Results of Operations.

42

This table sets forth nominal product payments volumes for the periods presented in nominal

dollars(1):

U.S.A.

Rest of World

Visa Inc.

12 months
ended
June 30,
2010(4)

12 months
ended
June 30,
2009(4)

%
Change

12 months
ended
June 30,
2010(4)

12 months
ended
June 30,
2009(4)

%
Change

12 months
ended
June 30,
2010(4)

12 months
ended
June 30,
2009(4)

%
Change

(in billions, except percentages)

Nominal Payments

Volume

Consumer credit
Consumer debit(2)
Commercial and

. . . $ 599
909

. .

$ 613
787

(2)% $ 987
197
16%

$ 811
148

22% $1,586
33% 1,107

$1,424
935

11%
18%

other(2) . . . . . . . . . .

243

221

10%

100

99

1%

344

320

7%

Total Nominal
Payments
Volume . . . . . . . . . $1,752
374

Cash volume . . . . . .

Total Nominal

$1,621
380

8% $1,285
(2)% 1,411

$1,058
1,189

21% $3,037
19% 1,785

$2,679
1,569

13%
14%

Volume(3) . . . . . . . $2,125

$2,001

6% $2,696

$2,248

20% $4,821

$4,248

13%

U.S.A.

Rest of World

Visa Inc.

12 months
ended
June 30,
2009(4)

12 months
ended
June 30,
2008(4)

%
Change

12 months
ended
June 30,
2009(4)

12 months
ended
June 30,
2008(4)

%
Change

12 months
ended
June 30,
2009(4)

12 months
ended
June 30,
2008(4)

%
Change

(in billions, except percentages)

Nominal Payments

Volume

Consumer credit
Consumer debit(2)
Commercial and

. . . $ 613
787

. .

$ 661
733

(7)% $ 811
148
7%

$ 802
133

1% $1,424
935

11%

$1,463
866

(3)%
8%

other(2) . . . . . . . . . .

221

217

2%

99

108

(8)%

320

325

(1)%

Total Nominal
Payments
Volume . . . . . . . . . $1,621
380

Cash volume . . . . . .

Total Nominal

$1,611
406

1% $1,058
(6)% 1,189

$1,043
1,127

2% $2,679
5% 1,569

$2,654
1,533

1%
2%

Volume(3) . . . . . . . $2,001

$2,017

(1)% $2,248

$2,170

4% $4,248

$4,187

1%

(1) Figures may not sum due to rounding. Percentage change calculated based on whole numbers,

not rounded numbers.
Includes prepaid volume.

(2)
(3) Total nominal volume is the sum of total nominal payments volume and cash volume. Total

nominal payments volume is the total monetary value of transactions for goods and services that
are purchased. Cash volume generally consists of cash access transactions, balances access
transactions, balance transfers and convenience checks. Total nominal volume is provided by our
clients, subject to verification by Visa. From time to time, previously submitted volume information
may be updated. Prior year volume information presented in these tables has not been updated,
as subsequent adjustments were not material.

(4) Service revenues in a given quarter are assessed based on payments volume in the prior quarter.
Therefore, service revenues reported with respect to the twelve months ended September 30,
2010, September 30, 2009 and September 30, 2008 were based on payments volume reported by
our clients for the twelve months ended June 30, 2010, June 30, 2009 and June 30, 2008,
respectively.

43

This table sets forth transaction volumes processed by our VisaNet system during the following

fiscal periods:

Total processed transactions . . . . . . . . . . . . . 45,411 39,885 36,956

14%

8%

2010

2009

2008

(in millions)

2010 vs. 2009
% Change

2009 vs. 2008
% Change

Results of Operations

Operating Revenues

Our operating revenues are primarily generated from payments volume on Visa-branded cards for

goods and services, as well as the number, size and type of transactions processed on our VisaNet
system. We do not earn revenues from, or bear credit risk with respect to, interest and fees paid by
cardholders on Visa-branded cards. Our issuing clients have the responsibility for issuing cards and
determining interest rates and fees paid by cardholders, and most other competitive card features. We
do not earn revenues from the fees that merchants are charged for card acceptance, including the
merchant discount rate. Our acquiring clients, which are generally responsible for soliciting merchants,
establish and earn these fees.

The following sets forth the components of our operating revenues:

Service revenues are earned from clients for their participation in card programs carrying marks of

the Visa brand. Service revenues are primarily assessed using a calculation of pricing applied to the
prior quarter’s payments volume.

Data processing revenues are earned for authorization, clearing, settlement, transaction

processing services and other maintenance and support services that facilitate transaction and
information processing among our clients globally and Visa Europe. Data processing revenues are
primarily based on information we accumulate from VisaNet, our secure, centralized, global processing
platform, which provides transaction processing services linking issuers and acquirers. Data
processing revenues also include revenues earned for transactions processed by CyberSource’s
online payment gateway.

International transaction revenues are assessed to clients on transactions where the cardholder’s

issuer country is different from the merchant’s country. International transaction revenues are generally
driven by cross-border payments volume, which includes single currency transactions, and currency
conversion activities for transactions involving more than one currency.

Other revenues consist primarily of revenues earned from Visa Europe in connection with the Visa
Europe Framework Agreement and fees from cardholder services and licensing and certification. Other
revenues also include optional service or product enhancements, such as extended cardholder
protection and concierge services.

Volume and support incentives represent contracts with clients, merchants and other business
partners for various programs designed to build payments volume and to increase product acceptance.
These incentives are accounted for as reductions to operating revenues.

Operating Expenses

Personnel includes salaries, stock-based compensation, incentives, fringe benefits and contractor

expense.

44

Network, EDP and communications primarily represents expenses for the operation of our electronic
payments network, including maintenance, equipment rental and fees for other data processing services.

Advertising, marketing and promotion includes expenses associated with advertising and
marketing campaigns, sponsorships and other related promotions to promote the Visa brand.

Professional and consulting fees consists of fees for consulting, legal and other professional

services.

Depreciation and amortization includes depreciation expenses of properties and equipment, as

well as amortization of purchased and internally developed software. Also included in this amount are
depreciation and amortization of the incremental basis in technology and other assets acquired in our
October 2007 reorganization, and the incremental basis in technology and other assets, including
finite-lived intangible assets, acquired in our July 2010 acquisition of CyberSource. The incremental
basis in technology and other assets acquired in our October 2007 reorganization was fully
depreciated and amortized at September 30, 2010.

Administrative and other primarily consists of facilities costs, foreign exchange gains and losses

and other corporate and overhead expenses in support of our business.

Litigation provision is an estimate of litigation expense and is based on management’s
understanding of our litigation profile, the specifics of the case, advice of counsel to the extent
appropriate and management’s best estimate of incurred loss at the balance sheet dates.

Other Income (Expense)

Interest expense primarily includes accretion associated with litigation settlements to be paid over

periods longer than one year and interest incurred on outstanding debt.

Investment income, net represents returns on our fixed-income securities and other investments.

Investment income also includes cash dividends received from other cost method investments.

Other non-operating income primarily relates to the change in the fair value of the Visa Europe put

option. Also included in this amount is the change in the fair value of the liability under the Framework
Agreement with Visa Europe, which was fully discharged in October 2008.

Visa Inc. Fiscal 2010, 2009 and 2008

Operating Revenues

The following table sets forth our operating revenues earned in the United States, in the rest of the

world and from Visa Europe. Revenues earned from Visa Europe are a result of our contractual
arrangement with Visa Europe, as governed by the Framework Agreement that provides for trademark
and technology licenses and bilateral services.

Fiscal Year ended
September 30,

$ Change

% Change(1)

U.S. operating revenues . . . . . . . . . . . . . . . . .
Rest of world operating revenues . . . . . . . . . .
Visa Europe operating revenues . . . . . . . . . . .
Total Operating Revenues . . . . . . . . . . . . . .

2010

$4,718
3,137
210
$8,065

2008

2010
vs.
2009

2009
vs.
2008
(in millions, except percentages)
$359
291
(2)
$648

$ 695
468
(9)
$1,154

$3,664
2,378
221
$6,263

2009

$4,023
2,669
219
$6,911

2010
vs.
2009

2009
vs.
2008

17% 10%
18% 12%
(4)% (1)%
17% 10%

(1) Percentage change calculated based on whole numbers, not rounded numbers.

45

Growth in operating revenues primarily reflects an increase in nominal payments volume,
continued growth of processed transactions and the impact of pricing modifications made on various
services as a result of innovations in our product line and improvements in our service model. The
benefits of pricing modifications are partially offset by increases to volume and support incentives. We
continue to monitor the progress of nominal payments volume growth as part of the overall global
economic recovery, and evaluate the potential impacts to operating revenues under our current
regulatory environment. We may adjust our pricing strategy to ensure that it competitively aligns with
the value and growth opportunities provided to our clients.

Revenues from processing cross-border transactions for our clients fluctuate with cross-border
travel and the extent to which Visa-branded products are utilized for travel purposes. Cross-border
transactions have shown signs of improvement in all geographies during fiscal 2010.

Our operating revenues, primarily service revenues and international transaction revenues, are
impacted by the overall strengthening or weakening of the U.S. dollar as payments volume and related
revenues denominated in local or regional currencies are converted to U.S. dollars. The effect of the
general weakening of the U.S. dollar during fiscal 2010 was moderated by our hedging activities,
resulting in a net 1% increase in total operating revenues. In comparison, the general strengthening of
the U.S. dollar during fiscal 2009, net against the impact from our hedging activities, resulted in a 3%
decline in total operating revenues. As we are substantially hedged through fiscal 2011, we do not
expect any significant impact from currency fluctuations next year.

The following table sets forth the components of our total operating revenues:

Fiscal Year ended
September 30,

2010

2009

2008

$ Change

% Change(1)

2010
vs.
2009

2009
vs.
2008

2010
vs.
2009

2009
vs.
2008

(in millions, except percentages)

10% 4%
Service revenues . . . . . . . . . . . . . . . . . . . . . . $ 3,497 $ 3,174 $ 3,061 $ 323 $113
29% 17%
357
Data processing revenues . . . . . . . . . . . . . . .
20% 11%
195
International transaction revenues . . . . . . . .
56
Other revenues . . . . . . . . . . . . . . . . . . . . . . .
14% 10%
(73) 26% 6%
Volume and support incentives . . . . . . . . . . .

2,430
1,916
625
(1,234)

2,073
1,721
569
(1,161)

3,125
2,290
713
(1,560)

695
374
88
(326)

Total Operating Revenues . . . . . . . . . . . . . $ 8,065 $ 6,911 $ 6,263 $1,154 $648

17% 10%

(1) Percentage change calculated based on whole numbers, not rounded numbers.

• Service revenues increased in fiscal 2010 primarily due to 13% growth in nominal payments
volume. The growth in service revenues was slower than the growth in nominal payments
volume primarily reflecting differences in the geographic mix of our service revenues and the
impact of our hedging program against the weakening U.S. dollar. We expect service
revenues to increase in fiscal 2011 as we continue to align our pricing strategy across the
globe to ensure it reflects the competitive value and growth opportunities provided to our
clients.

Service revenues increased in fiscal 2009 compared to fiscal 2008 primarily due to strategic
pricing modifications implemented in the second half of fiscal 2009, combined with modest
growth of 1% in nominal global payments volume.

• Data processing revenues increased during fiscal 2010 due to competitive pricing actions
across various geographies which became effective in the second half of fiscal 2009,
combined with growth of 14% in the number of transactions processed. Data processing

46

revenues also benefitted slightly from the inclusion of CyberSource activity since the July
acquisition. We do not believe that the current rate of growth in data processing revenues is
representative of sustainable future revenue growth due to the inclusion of these pricing
actions, which have largely anniversaried in the fourth quarter of fiscal 2010. However, we will
benefit from the inclusion of a full year CyberSource activity in fiscal 2011.

Data processing revenues increased in fiscal 2009 due to 8% growth in the number of
transactions processed during the year, combined with other strategic pricing modifications.

•

International transaction revenues increased in fiscal 2010 primarily due to a growth of 16% in
nominal cross-border payments volume, combined with strategic pricing modifications which
took place after the third quarter of fiscal 2009. We generally expect international transaction
revenue to grow in line with increased cross-border transaction volume, although economic
downturns or other adverse international conditions could hinder this growth.

International transaction revenues increased in fiscal 2009 despite an 11% decline in cross-
border nominal payments volume, primarily due to strategic pricing modifications made after
fiscal 2008.

• Other revenues increased during fiscal 2010, primarily due to license fees from Cielo, formerly
known as Companhia Brasileira de Meios de Pagamento, or VisaNet do Brasil, for the use of
Visa trademarks and technology intellectual property. We entered into this licensing
arrangement with VisaNet do Brasil following its initial public offering and the sale of our
equity interest in the third quarter of fiscal 2009. The increase also reflects growth in other
new license and royalty fees.

Other revenues increased in fiscal 2009 primarily due to growth in the Visa Extras loyalty
platform for administrative and rewards fulfillment services performed in support of the
platform.

• Volume and support incentives increased in fiscal 2010 primarily due to growth in global

payments volumes and incentives incurred on significant long-term customer contracts that
were initiated or renewed in fiscal 2010. These increases were offset by lower one-time
incentives incurred for early renewals compared to fiscal 2009. As anticipated, volume and
support incentives as a percentage of gross revenues were approximately 16% in fiscal 2010.
We expect incentives as a percentage of gross revenues to be in the range of 16.0% to
16.5% for the full 2011 fiscal year. The actual amount of volume and support incentives will
vary based on modifications to performance expectations for these contracts, amendments to
existing contracts or new contracts.

Volume and support incentives increased in fiscal 2009 primarily due to incentives incurred on
initiation or early renewal of significant long-term customer contracts. These incentives were
partially offset by the absence of a non-recurring charge related to a customer agreement
executed in fiscal 2008.

47

Operating Expenses

The following table sets forth components of our total operating expenses for the periods

presented.

Fiscal Year ended
September 30,

2010

2009

2008

$ Change

% Change(1)

2010
vs.
2009

2009
vs.
2008

2010
vs.
2009

2009
vs.
2008

. . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,222 $1,228 $1,314 $ (6) $

Personnel
Network, EDP and communications . . . . . . .
Advertising, marketing and promotion . . . . .
Professional and consulting fees . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . .
Administrative and other . . . . . . . . . . . . . . . .
Litigation provision . . . . . . . . . . . . . . . . . . . . .

425
964
286
265
359
(45)

(in millions, except percentages)
(86)
54
(98)
(55)
(11)
6

339
1,016
323
237
332
1,470

32
46
18
39
21
(47)

393
918
268
226
338
2

(1)% (7)%
8% 16%
5% (10)%
7% (17)%
17% (5)%
7% 2%

(1,468) NM NM

Total Operating Expenses . . . . . . . . . . . . . $3,476 $3,373 $5,031 $103 $(1,658)

3% (33)%

(1) Percentage change calculated based on whole numbers, not rounded numbers.

• Personnel decreased in fiscal 2010, reflecting lower severance charges and reductions in our
net periodic pension cost due to the remeasurement and annual census update of our U.S.
pension plan. See Note 12 – Pension, Postretirement and Other Benefits to our consolidated
financial statements. The decrease was offset by additional salary and stock compensation
expense as a result of our acquisition of CyberSource in July 2010.

The decrease in fiscal 2009 reflects the absence of larger severance and other charges
incurred in fiscal 2008 associated with workforce consolidation and elimination of overlapping
functions, combined with reduced contractor fees and employee incentive-related costs in
fiscal 2009.

• Network, EDP and communications increased in fiscal 2010 and 2009, reflecting higher fees

paid for debit processing services related to processing transactions through non-Visa
networks.

• Advertising, marketing and promotion increased in fiscal 2010, due to higher spending in

connection with the 2010 Winter Olympics and the 2010 FIFA World Cup, which will not recur
in fiscal 2011. The increase also reflects additional investment in emerging markets and
higher redemption costs associated with the Visa Extras loyalty platform. We continue to
review and refine our marketing and advertising spending globally to ensure it is consistent
with our growth initiatives.

In fiscal 2009, expenses decreased, despite the launch of our global “More people go with
Visa” campaign, reflecting the effective implementation of our global strategy to reduce cost.

• Professional and consulting fees increased in fiscal 2010, primarily reflecting professional
fees associated with our acquisition of CyberSource and consulting fees related to the
migration of one of our product platforms to a new service provider. The increase was offset
by the absence of legal fees related to the settlement of Discover financial services and
various other litigation matters in fiscal 2009.

The decrease in fiscal 2009 reflects the absence of consulting and legal fees incurred in fiscal
2008 in connection with our global reorganization and IPO, and related insourcing of
professional services.

48

• Depreciation and amortization increased in fiscal 2010, primarily reflecting additional
depreciation and amortization on technology and intangible assets acquired in the
CyberSource acquisition. The increase also reflects charges related to the new east coast
data center and office building that were placed in service during the second half of fiscal
2009. We expect associated depreciation and amortization related to CyberSource assets to
increase in fiscal 2011, reflecting a full year of charges, or $76 million. This increase will be
offset by the absence of $68 million in annual depreciation and amortization on the
incremental basis of assets acquired in our October 2007 reorganization, as those assets
became fully depreciated as of September 30, 2010.

The decrease in fiscal 2009 primarily reflects the absence of depreciation and amortization for
assets in our Colorado data center which were fully depreciated in fiscal 2008, partially offset
by additional depreciation in fiscal 2009 from our new east coast data center.

• Administrative and other increased in fiscal 2010 primarily due to travel activities related to the

2010 Winter Olympics and the 2010 FIFA World Cup.

Administrative and other expenses remained flat in fiscal 2009, primarily due to unrealized
foreign exchange losses recorded upon the remeasurement of monetary assets and liabilities
held by foreign subsidiaries into their functional currencies, offset by a decrease in overall
spending reflecting our overall cost reduction strategy.

•

Litigation provision in fiscal 2010 primarily reflects the $41 million pre-tax gain recorded as a
result of prepaying the remaining obligation under the Retailers’ litigation settlement. The gain
reflects the difference between our prepayment amount of $682 million and the carrying value
of the obligation. The remaining credit balance was due to the release of accruals during fiscal
2010 for certain legal matters. There was no other significant provision activity to offset the
credit balance during fiscal 2010.

The decrease in fiscal 2009 primarily reflects the absence of litigation provision recorded in
connection with the Discover settlement in fiscal 2008. See Note 22—Legal Matters to our
consolidated financial statements.

Other Income (Expense)

The following table sets forth the components of our other income (expense) for the periods

presented.

Fiscal Year ended
September 30,

2010

2009

2008

$ Change

% Change(1)

2010
vs.
2009

2009
vs.
2008

2010
vs.
2009

2009
vs.
2008

(in millions, except percentages)

Equity in earnings of unconsolidated affiliates . . . . $ (7) $ — $
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income, net . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

(115)
575
2

(72)
49
79

1 $ (7) $ (1) NM NM
28
364
(33) NM (95)%

(37)% (20)%
(92)% NM

43
(526)
77

(143)
211
35

Total Other Income (Expense)

. . . . . . . . . . . . . . . $ 49 $ 462 $ 104 $(413) $358

(90)% NM

(1) Percentage change calculated based on whole numbers, not rounded numbers.

•

Interest expense decreased in fiscal 2010 and 2009 reflecting lower interest accretion from
declining litigation balances. The decrease in fiscal 2010 was partially offset by increases in
interest expense related to uncertain tax positions recorded in the first half of fiscal 2010.

49

•

Investment income, net decreased in fiscal 2010 primarily due to the absence of a pre-tax
gain of $473 million and the loss of dividend income upon the sale of our ownership interest in
VisaNet do Brasil in fiscal 2009. Additionally, we earned lower interest income in fiscal 2010
as a result of lower interest rates and lower investment balances, reflecting the use of $1.0
billion to repurchase class A common stock under the share repurchase plan, $682 million to
prepay the Retailers’ litigation and $500 million to fund the litigation escrow account under the
retrospective responsibility plan.

The increase in fiscal 2009 primarily reflects the pre-tax gain of $473 million discussed above,
partially offset by lower interest income earned from lower investment balances after funding
our October 2008 stock redemptions.

• Other non-operating income in fiscal 2010 reflects a non-cash adjustment to the fair market

value of the Visa Europe put option, which is not subject to tax. The change in value does not
reflect any change in the likelihood that Visa Europe will exercise its option. See Note 3 – Visa
Europe to our consolidated financial statements.

Other non-operating income in fiscal 2008 reflects adjustments to the fair market value of our
liability under the Framework Agreement with Visa Europe, which was settled during the first
fiscal quarter of 2009.

Effective Income Tax Rate

The effective tax rate decreased to 36% in fiscal 2010, compared with 41% in fiscal 2009 and 40%

in fiscal 2008.

The effective tax rate in fiscal 2010 was lower than the rate in fiscal 2009 primarily due to changes

in the geographic mix of our global income, the benefit of tax incentives in Singapore, our largest
operating hub outside the U.S., the nontaxable revaluation of the Visa Europe put option in fiscal 2010,
and the additional foreign tax related to the sale of our investment in VisaNet do Brasil in fiscal 2009.

The increase in the effective income tax rate in fiscal 2009 compared to fiscal 2008 was primarily

due to additional foreign tax in fiscal 2009 on the sale of our investment in VisaNet do Brasil.

Liquidity and Capital Resources

Management of Our Liquidity

We regularly evaluate cash requirements for current operations, commitments, development
activities and capital expenditures and we may elect to raise additional funds for these purposes in the
future through the issuance of either debt or equity. Our treasury policies provide management with the
guidelines and authority to manage liquidity risk in a manner consistent with corporate objectives.

The objectives of our treasury policies are to provide adequate liquidity to cover operating

expenditures and liquidity contingency scenarios, to ensure payments on required litigation
settlements, to ensure timely completion of payments settlement activities, to make planned capital
investments in our business, to pay dividends, to repurchase our shares at the discretion of our board
of directors, to service the payments of principal and interest on outstanding debt, and to optimize
income earned by investing excess cash in securities that we believe are high-quality and marketable
in the short term.

Based on our current cash flow budgets and forecasts of our short-term and long-term liquidity
needs, we believe that our projected sources of liquidity will be sufficient to meet our projected liquidity
needs for more than the next 12 months. We will continue to assess our liquidity position and potential
sources of supplemental liquidity in view of our operating performance, current economic and capital
market conditions, and other relevant circumstances.

50

Cash Flow Data

This table summarizes cash flow activity for the following fiscal years:

2010

2009

2008

(in millions)

Total cash provided by (used in):

Operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,691
(1,904)
(1,542)

$

558
1,830
(2,751)

$ 531
554
3,624

Effect of exchange rate changes on cash and cash

equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5

1

(5)

(Decrease) increase in cash and cash equivalents . . . . . . . . .

$ (750)

$ (362)

$4,704

Operating activities. Cash provided by operating activities for fiscal 2010 primarily reflects net
income including non-controlling interest of $3.0 billion and adjustments for non-cash items of $2.1
billion, offset by payments for volume and support incentives and litigation settlements, primarily
including $682 million prepayment of our Retailers’ litigation obligation, as further discussed below.
Total cash provided by operating activities was higher during fiscal 2010 compared to the prior year,
primarily reflecting higher year-to-date net income and lower litigation settlement payments. We believe
that cash flow generated from operating activities will sufficiently meet our ongoing operational needs.

Cash provided by operating activities for fiscal 2009 consisted of net income including

non-controlling interest of $2.4 billion and adjustments for non-cash items of $1.5 billion. Standard
non-cash adjustments for volume and support incentive accruals and depreciation and amortization
were offset by a $473 million pre-tax gain on the sale of our investment in VisaNet do Brasil, which is
reflected in investing activities. Cash from operating activities also reflects the use of $3.3 billion to
fund significant operational payments, including litigation and volume and support incentives.

Cash provided by operating activities for fiscal 2008 consisted of net income including
non-controlling interest of $804 million and adjustments for non-cash items of $3.1 billion. Cash
provided by operating activities was lower than income provided by operations, reflecting the use of
cash to satisfy litigation settlement payments and volume and support incentive payments net of new
accruals.

Investing activities. Cash used in investing activities during fiscal 2010 primarily reflects the
acquisition of CyberSource in July 2010 for $1.8 billion, net of cash received. The use of cash in
investing activities was partially offset by net cash proceeds of $56 million from sales and maturities of
investment securities compared to $290 million in the prior year, both of which were reinvested in
money market funds. We also received $89 million in cash distributions from the Reserve Primary
Fund, or the Fund, in the current year compared to $884 million of distributions in the prior year as the
Fund liquidated.

Cash provided by investing activities for fiscal 2009 primarily reflects the $884 million of cash

distribution from the Fund, net cash proceeds of $290 million from the sales and maturities of
investment securities and $1.0 billion from the sale of our 10% ownership in VisaNet do Brasil, all of
which were reinvested in money market funds. We also purchased $306 million of property, equipment
and technology primarily related to construction of our east coast data center.

Cash provided by investing activities for fiscal 2008 reflects $1.0 billion of cash acquired through

the reorganization, $949 million of net cash proceeds from the sales and maturities of investment
securities that were re-invested in shorter-term cash equivalents and $415 million of property,

51

equipment and technology purchases primarily related to construction of our data center. In addition,
we reclassified our $953 million investment in the Fund from cash equivalents to other current assets
on our consolidated balance sheet. See further discussion under Sources of Liquidity, below, and
Note 7—Prepaid Expenses and Other Assets to our consolidated financial statements.

Financing activities. Cash used in financing activities during fiscal 2010 primarily reflects $1 billion

in repurchases of class A common stock in the open market, funding of $500 million to the litigation
escrow account and $368 million of dividend payments.

Cash used in financing activities during fiscal 2009 primarily reflects contractually-required

redemption of certain of our series class C common shares for $2.6 billion, funding of $1.8 billion to the
litigation escrow account and dividend payments of $318 million, offset by covered litigation payments
totaling $2.0 billion from the litigation escrow account.

Cash provided by financing activities for fiscal 2008 is attributable to IPO-related activities
including $19.1 billion in net proceeds from the issuance of class A common stock, offset by $13.4
billion used for the partial redemption of class B and class C common stock, and $3.0 billion payment
to the litigation escrow account for the covered litigation matters in accordance with the retrospective
responsibility plan. See Note 4—Retrospective Responsibility Plan to our consolidated financial
statements. In addition, there was a source of cash of $1.1 billion, reflecting covered litigation
payments from the litigation escrow account, offset by $93 million and $22 million for dividend and
routine debt payments, respectively.

Sources of Liquidity

Our primary sources of liquidity are cash on hand, cash flow from our operations, an investment

portfolio, and access to various equity and borrowing arrangements. Funds from operations are
maintained in cash and cash equivalents, short-term available-for-sale investment securities, or long-
term available-for-sale investment securities based upon our funding requirements, access to liquidity
from these holdings, and return that these holdings provide.

Investment portfolio. Our investment portfolio is primarily comprised of securities which enable us

to meet our working capital needs. Our investment portfolio primarily consists of liquid securities,
including money market funds and debt securities issued by U.S. government-sponsored agencies.
The liquidity of our investment portfolio is subject to uncertainties that are difficult to predict.

Other factors that may impact the liquidity of our investment portfolio include changes to credit
ratings of the securities as well as to the underlying assets supporting those securities, rates of default
of the underlying assets, underlying collateral value, discount rates, and ongoing strength and quality
of credit markets. We will continue to review our portfolio in light of evolving market and economic
conditions. However, if current market conditions deteriorate, the liquidity of our investment portfolio
may be impacted and we could determine that some of our investments are impaired, which could
adversely impact our financial results. We have policies that limit the amount of credit exposure to any
one financial institution or type of investment.

Revolving credit facilities. On February 15, 2008, we entered into a $3.0 billion five-year revolving

credit facility with a syndicate of banks including affiliates of certain holders of shares of our class B
and class C common stock and certain of our clients and affiliates of our clients. Loans under the five-
year facility may be in the form of: (1) Base Rate Advance, which will bear interest at a rate equal to
the higher of the Federal Funds Rate plus 0.5% and the Bank of America prime rate; (2) Eurocurrency
Advance, which will bear interest at a rate equal to LIBOR (as adjusted for applicable reserve
requirements) plus an applicable cost adjustment and an applicable margin of 0.11% to 0.30% based

52

on our credit rating; or (3) U.S. Swing Loan, Euro Swing Loan, or Foreign Currency Swing Loan, which
will bear interest at the rate equal to the applicable Swing Loan rate for that currency plus the same
applicable margin plus additionally for Euro and Sterling loans, an applicable reserve requirement and
cost adjustment. We also agreed to pay a facility fee on the aggregate commitment amount, whether
used or unused, at a rate ranging from 0.04% to 0.10% and a utilization fee on loans at a rate ranging
from 0.05% to 0.10% based on our credit rating. Currently, the applicable margin is 0.15%, the facility
fee is 0.05% and the utilization fee is 0.05%. This facility contains certain covenants, including financial
covenant requirements relating to a maximum level of debt to EBITDA and events of default customary
for financings of this type. This facility expires on February 15, 2013. There were no borrowings under
this facility and we were in compliance with all covenants during and at the end of fiscal 2010.

U.S. commercial paper programs. We maintain a $500 million U.S. commercial paper program,

which provides for the issuance of unsecured debt with maturities up to 270 days from the date of
issuance at interest rates generally extended to companies with comparable credit ratings. The
commercial paper program is a source of short-term borrowed funds that may be used from time to
time to cover short-term cash needs. We had no obligations outstanding under this program during and
at the end of fiscal 2010. There are no financial covenants related to this program.

Universal shelf registration statement. On May 6, 2009, we filed a registration statement with the

U.S. Securities and Exchange Commission using a shelf registration process. As permitted by the
registration statement, we may, from time to time, sell shares of debt or equity securities in one or
more transactions. The registration statement expires on May 5, 2012.

Escrow account. We maintain an escrow account for use in the payment of covered litigation
matters. When the Company funds the escrow account, the shares of class B common stock held by
our stockholders are subject to dilution through an adjustment to the conversion rate of the shares of
class B common stock to shares of class A common stock. See Note 4—Retrospective Responsibility
Plan to our consolidated financial statements. The balance in this account at September 30, 2010 was
$1.9 billion and is reflected as restricted cash on our consolidated balance sheet. In October 2010,
after the end of our 2010 fiscal year, we deposited an additional $800 million into the escrow account.
As these funds are restricted for use solely for the purpose of making payments related to covered
litigation matters, we have not included them as part of our liquid assets. However, they should be
viewed as a source of cash for purposes of making payments related to settlement of or judgment in
covered litigation matters, as described below under Uses of Liquidity.

Credit Ratings

At September 30, 2010, Standard and Poor’s and Moody’s rated our unsecured debt as follows:

Debt type

Long-term unsecured debt

Standard and Poor’s

Moody’s

Rating

Outlook

Rating

Outlook

Local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term unsecured debt . . . . . . . . . . . . . . . . . . . . . .

A+
A+
A-1

Stable
Stable
Stable

A1
A1
P-1

Stable
Stable
Stable

Various factors affect our credit ratings, including changes in our operating performance, the

economic environment, conditions in the electronic payment industry, our financial position and
changes in our business strategy. We do not currently foresee any reasonable circumstances under
which our credit ratings would be significantly downgraded. If a downgrade were to occur, it could
adversely impact, among other things, our future borrowing costs and access to capital markets.

53

Uses of Liquidity

Payments settlement. Payments settlement due from and due to issuing and acquiring clients
represents our most consistent liquidity requirement, arising primarily from settlement currencies other
than the U.S. dollar. U.S. dollar settlements are settled within the same day and do not result in a net
receivable or payable balance. These settlement receivables and payables generally remain
outstanding for one to two business days, consistent with standard market conventions for domestic
transactions and foreign currency transactions. We maintain a liquidity position sufficient to enable
uninterrupted daily net settlement. Typically, the highest seasonal liquidity demand is experienced in
December and early January during the holiday shopping season.

Covered litigation. We are parties to legal and regulatory proceedings with respect to a variety of
matters, including certain litigation that we refer to as covered litigation. As noted above, settlements
of, or judgments in, covered litigation are paid from the escrow account. See Note 4—Retrospective
Responsibility Plan and Note 22—Legal Matters to our consolidated financial statements, as well as
Sources of Liquidity. In fiscal 2010, we made $280 million in covered litigation payments that were
funded from the escrow account.

Other litigation. Judgments in and settlements of litigation, other than covered litigation, could give
rise to future liquidity needs. For example, in connection with our Retailers’ litigation settlement in fiscal
2003, we were required to make annual settlement payments of $200 million through fiscal 2012. In
fiscal 2009, we entered into an agreement to prepay our remaining payment obligations under the
original Retailers’ litigation settlement agreement. We made a payment of $682 million to fully satisfy
the remaining $800 million obligation in October 2009.

Share repurchase plan. During fiscal 2010, we used $1.0 billion to repurchase approximately

12.9 million shares of our class A common stock under the share repurchase plan authorized in
October 2009. In October 2010, after the end of our 2010 fiscal year, our board of directors authorized
a second $1.0 billion share repurchase plan to be in place through September 30, 2011, subject to
extension or expansion at the determination of our board of directors. Repurchased shares have been
retired and constitute authorized but unissued shares.

Dividends. During fiscal 2010, we paid $368 million in dividends. On October 20, 2010, our board

of directors declared a quarterly dividend in the aggregate amount of $0.15 per share of class A
common stock (determined in the case of class B and class C common stock on an as-converted
basis). We expect to pay approximately $107 million in connection with this dividend in
December 2010. See Note 16—Stockholders’ Equity to our consolidated financial statements. We
anticipate continuing to pay quarterly dividends in cash, subject to approval by our board of directors.
Class B and class C common stock will share ratably on an as-converted basis in such future
dividends.

Visa Europe put option. We have granted Visa Europe a perpetual put option which, if exercised,

will require us to purchase all of the outstanding shares of capital stock of Visa Europe from its
members. Visa Europe may exercise the put option at any time. The put option provides a formula for
determining the purchase price of the Visa Europe shares, which subject to certain adjustments,
applies Visa Inc.’s forward price-to-earnings multiple, or the P/E ratio (as defined in the option
agreement) at the time the option is exercised to Visa Europe’s adjusted sustainable income for the
forward 12-month period, or the adjusted sustainable income. The calculation of Visa Europe’s
adjusted sustainable income under the terms of the put option agreement includes potentially material
adjustments for cost synergies and other negotiated items. Upon exercise, the key inputs to this
formula, including Visa Europe’s adjusted sustainable income, will be the result of negotiation between
us and Visa Europe. The put option provides an arbitration mechanism in the event that the two parties
are unable to agree on the ultimate purchase price.

54

At September 30, 2010, we determined the fair value of the put option liability to be approximately

$267 million. While this amount represents the fair value of the put option at September 30, 2010, it
does not represent the actual purchase price that we may be required to pay if the option is exercised.
The purchase price we could be obligated to pay 285 days after exercise will represent a substantial
financial obligation, which could be several billion dollars or more. We may need to obtain third-party
financing, either by borrowing funds or undertaking a subsequent equity offering in order to fund this
payment. The amount of that potential obligation could vary dramatically based on, among other
things, Visa Europe’s adjusted sustainable income and our P/E ratio, in each case, as negotiated at the
time the put option is exercised.

Given the perpetual nature of the put option and the various economic conditions which could be

present at the time of exercise, our ultimate obligation in the event of exercise cannot be reliably
estimated. The following table calculates our total obligation assuming, for illustrative purposes only, a
range of P/E ratios for Visa Inc. and assuming that Visa Europe demonstrates $75 million of adjusted
sustainable income at the date of exercise. The $75 million of assumed adjusted sustainable income
provided below, for illustrative purposes only, is based on Visa Europe’s forecasted financial results for
the year ended September 30, 2010. However, this does not represent an estimate of the amount of
adjusted sustainable income Visa Europe would have been able to demonstrate at September 30,
2010 or will be able to demonstrate at any point in time in the future. Should Visa Europe elect to
exercise its option, we believe it is likely that it will implement changes in its business operations to
move to a for-profit model in order to maximize adjusted sustainable income and, as a result, to
increase the purchase price. The table also provides the amount of increase or decrease in the payout,
assuming the same range of estimated P/E ratios, for each $25 million of adjusted sustainable income
above or below the assumed $75 million demonstrated at the time of exercise. At September 30, 2010,
our estimated long-term P/E ratio was 18.8 and the long-term P/E differential, the difference between
this ratio and the estimated ratio applicable to Visa Europe, was 3.5. At September 30, 2010, the spot
P/E ratio was 15.7 and the spot P/E differential, the difference between this ratio and the estimated
spot ratio applicable to Visa Europe, was 1.6. These ratios are for reference purposes only and are not
necessarily indicative of the ratio or differential that could be applicable if the put option were exercised
at any point in the future.

Visa Inc’s Forward
Price-to-Earnings Ratio

Payout Assuming
Adjusted Sustainable
Income of $75 million(1)

Increase/Decrease in Payout
for Each $25 million of
Adjusted Sustainable Income
Above/Below $75 million

25
20
15

(in millions)
$1,875
$1,500
$1,125

(in millions)
$625
$500
$375

(1) Given the large range of different economic environments and circumstances under which Visa

Europe could decide to exercise its option, the ultimate purchase price could be several billion
dollars or more.

Pension and other postretirement benefits. We sponsor various qualified and nonqualified defined

benefit pension plans which generally provide benefits based on years of service, age and eligible
compensation. Employees hired before January 1, 2008, earn benefits based on their pay during their
last five years of employment. Employees hired or rehired on or after January 1, 2008 earn benefits
based on a cash balance formula. Effective January 1, 2011, all employees will accrue benefits under
the cash balance formula and will cease to accrue benefits under any other formula. We also sponsor a
postretirement benefit plan which provides postretirement medical benefits for retirees and dependents
upon meeting minimum age and service requirements. Our policy with respect to our qualified pension
plan is to contribute annually not less than the minimum required under the Employee Retirement
Income Security Act, or ERISA. Our nonqualified pension and other postretirement benefit plans are

55

funded on a current basis. We typically fund our qualified pension plan in September of each year.
Funding does not impact current period pension expense but has the positive impact of reducing future
period expense for the plan. In fiscal 2010, 2009 and 2008, we made contributions to our pension and
other postretirement plans of $66 million, $170 million and $190 million, respectively. In fiscal 2011, we
anticipate to fund our defined benefit pension plans and postretirement plan by approximately $60
million. The actual contribution amount will vary depending upon the funded status of the pension plan,
movements in the discount rate, performance of the plan assets, and related tax consequences.

Capital expenditures. Our capital expenditures decreased during fiscal 2010 reflecting the
completion of our new east coast data center in fiscal 2009. The new data center supports our
technology objectives related to reliability, scalability, security and new product development. We
expect capital expenditures to be approximately $250 million to $275 million in fiscal 2011, as we
continue to make ongoing investments in technology and our payments system infrastructure.

Acquisition of CyberSource. On July 21, 2010, we completed our acquisition of CyberSource
Corporation for approximately $2.0 billion in cash, or $1.8 billion net of cash received. The combination
is expected to accelerate the growth of our eCommerce category and enhance the value of our
network, product and service offerings to financial institutions, merchants, partners and consumers.
See Note 6—CyberSource Acquisition to our consolidated financial statements.

Other uses. In addition to the principal uses of liquidity described above, we are also required to

make interest and principal payments under our outstanding indebtedness. Our total outstanding
principal balance of debt at September 30, 2010, net of unamortized issuance costs, was $44 million.

Fair Value Measurements—Financial Instruments

The assessment of fair value of our financial instruments is based on a fair value hierarchy that
requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs
when measuring fair value. Observable inputs are obtained from independent sources and can be
validated by a third party, whereas unobservable inputs reflect assumptions regarding what a third party
would use in pricing an asset or liability. As of September 30, 2010, our financial instruments measured
at fair value on a recurring basis included approximately $5.7 billion of assets, of which $13 million, or
less than 1%, had significant unobservable inputs. For these instruments, we lacked observable market
data to corroborate either the non-binding market consensus prices or the non-binding broker quotes.
At September, 30, 2010, debt instruments in this category included auction rate securities. See Note 5—
Investments and Fair Value Measurements to our consolidated financial statements.

Off-Balance Sheet Arrangements

Our off-balance sheet arrangements primarily comprise guarantees. Visa has no off-balance sheet

debt, other than lease and purchase order commitments as discussed below and reflected in our
contractual obligations table.

Guarantees and Indemnifications

In 2001, Visa International entered into a 20-year lease agreement for premises in London to be

occupied by Visa Europe and what is now the headquarters for our Central and Eastern Europe,
Middle East and Africa operations. The lease is assigned to Visa Europe Services, Inc., or VESI, a
wholly-owned subsidiary of Visa Europe, with Visa International acting as a guarantor to the landlord
as required by the laws of the United Kingdom. In the event of a default by VESI, Visa International is
obligated to make base lease payments. VESI has agreed to reimburse Visa International for any
liabilities that may arise under Visa International’s guarantee to the landlord. Visa International has not
made any payments under this guarantee and the estimated fair value of this guarantee was less than
$1 million at September 30, 2010.

56

We indemnify clients for settlement losses suffered by reason of the failure of any other customer

to honor Visa cards, traveler’s cheques, or other instruments processed in accordance with our
operating regulations. The amount of the indemnification is unlimited. We maintain global credit
settlement risk policies and procedures to manage settlement risk which may require clients to post
collateral if certain credit standards are not met. See Note 1—Summary of Significant Accounting
Policies and Note 13—Settlement Guarantee Management to our consolidated financial statements.

In the ordinary course of business, we enter into contractual arrangements with financial institutions

and other clients under which we may agree to indemnify the client for certain types of losses incurred
relating to the services we provide or otherwise relating to our performance under the applicable
agreement. See Note 19—Commitments and Contingencies to our consolidated financial statements.

Contractual Obligations

Our contractual commitments will have an impact on our future liquidity. The contractual
obligations identified in the table below include both on- and off-balance sheet transactions that
represent a material expected or contractually committed future obligation at September 30, 2010. We
believe that we will be able to fund these obligations through cash generated from our operations and
available credit facilities. See Note 3—Visa Europe, Note 11—Debt, Note 12—Pension, Postretirement
and Other Benefits, Note 19—Commitments and Contingencies, and Note 22—Legal Matters to our
consolidated financial statements.

Payments Due by Period

Less than
1 Year

1-3
Years

3-5
Years

More than
5 Years

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase orders(1)
Leases(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Volume and support incentives(3)
Marketing and sponsorships(4)
. . . . . . . . . . . . . . . . . . .
Litigation settlement payments . . . . . . . . . . . . . . . . . . .
Debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(5)

$ 725
70
1,788
110
352
15
107

(in millions)

$ 102 $
90
2,666
202
70
24
—

60
24
1,450
168
—
12
—

$ —

12
519
105
—
—
—

$ 887
196
6,423
585
422
51
107

Total(6, 7, 8)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,167

$3,154 $1,714

$636

$8,671

(1) Represents agreements to purchase goods and services that are enforceable and legally binding
and that specify significant terms, including: fixed or minimum quantities to be purchased and
fixed, minimum or variable price provisions, and the approximate timing of the transaction.
Includes both operating and capital leases. Visa leases certain premises, equipment and software
licenses under leases with varying expiration dates.

(2)

(3) Represents future cash payments for volume and support incentive agreements with financial

institutions and merchants under various programs designed to build sales volume and increase
payment product acceptance. These agreements, which range in term from one to thirteen years,
provide card issuance, marketing and program support based on specific performance
requirements. Payments under these agreements will be offset by revenues earned from higher
corresponding payments and transaction volumes. These payment amounts are estimates and will
change based on customer performance, execution of new contracts, or amendments to existing
contracts. Related amounts disclosed in Note 19—Commitments and Contingencies to our
consolidated financial statements represent the associated expected future reduction of revenues
related to these agreements.

(4) Visa is a party to contractual sponsorship agreements ranging from approximately three years to

sixteen years. These contracts are designed to help us increase Visa-branded cards and volumes.
Over the life of these contracts, Visa is required to make payments in exchange for certain

57

advertising and promotional rights. In connection with these contractual commitments, Visa has an
obligation to spend certain minimum amounts for advertising and marketing promotion over the
contract terms. For obligations where the individual years of spend are not specified in the
contract, we have estimated the timing of when these amounts will be spent.
Includes dividend amount of $107 million as dividends were declared on October 20, 2010 and will
be paid on December 7, 2010 to all holders of record of Visa’s common stock as of November 19,
2010.

(5)

(6) We have liabilities for uncertain tax positions of $443 million, net of offsetting tax benefits

associated with the corresponding effects of state and foreign income taxes. At September 30,
2010, we also accrued $58 million of interest and $10 million of penalties associated with our
uncertain tax positions. We cannot determine the range of cash payments that will be made and
the timing of the cash settlements associated with our uncertain tax positions. Therefore, no
amounts related to these obligations have been included in the table.

(7) Visa granted a perpetual put option to Visa Europe, which if exercised, will require us to purchase

all of the outstanding shares of capital stock of Visa Europe from its members. Due to the
perpetual nature of the instrument and the various economic conditions, which could exist when
the put is exercised, the ultimate amount and timing of Visa’s obligation, if any, cannot be reliably
estimated. Therefore, no amounts related to this obligation have been included in the table. The
fair value of the Visa Europe put option itself totaling $267 million at September 30, 2010 has also
been excluded from this table as it does not represent the amount or an estimate of the amount of
Visa’s obligation in the event of exercise. See Liquidity and Critical Accounting Estimates sections
of this Management’s Discussion and Analysis and Note 3—Visa Europe to our consolidated
financial statements.

(8) We evaluate the need to make contributions to our pension plan after considering the funded

status of the pension plan, movements in the discount rate, performance of the plan assets, and
related tax consequences. Expected contributions to our pension plan have not been included in
the table as such amounts are dependent upon the considerations discussed above, and may
result in a wide range of amounts. See Note 12—Pension, Postretirement and Other Benefits to
our consolidated financial statements.

Critical Accounting Estimates

Our consolidated financial statements are prepared in accordance with accounting principles
generally accepted in the United States of America which requires us to make judgments, assumptions
and estimates that affect the amounts reported. See Note 1—Summary of Significant Accounting
Policies to our consolidated financial statements. We have established policies and control procedures
which seek to ensure that estimates and assumptions are appropriately governed and applied
consistently from period to period. However, actual results could differ from our assumptions and
estimates, and such differences could be material.

We believe that the following accounting estimates are the most critical to fully understand and
evaluate our reported financial results, as they require our most subjective or complex management
judgments, resulting from the need to make estimates about the effect of matters that are inherently
uncertain and unpredictable.

Revenue Recognition—Volume and Support Incentives

Critical Estimates. We enter into incentive agreements with clients, merchants and other business
partners to build payments volume and to increase product acceptance. These incentives are generally
accounted for as reductions of operating revenue or expense where an identifiable benefit can be
identified. Certain volume and support incentives are based on performance targets and are accrued
systematically and rationally based upon estimates of future performance. Other incentives are based

58

on fixed payments and are generally deferred, if certain criteria are met. The deferability criteria include
the existence of future benefits to Visa, the existence of legally enforceable recoverability clauses,
management’s ability and intent to enforce the recoverability clauses and the ability to generate future
earnings from the agreement in excess of the deferred amounts. Capitalized amounts are amortized
over the period of contractual recoverability.

Assumptions and Judgment. Estimation of volume and support incentives relies on forecasts of
payments volume, estimates of card issuance and card conversion. Performance is estimated using
customer reported information, transactional information accumulated from our systems, historical
information and discussions with our clients.

Impact if Actual Results Differ from Assumptions. If our clients’ actual performance or recoverable

cash flows are not consistent with our estimates, volume and support incentives may be materially
different than initially recorded. Increases in incentive payments are generally driven by increased
payment and transaction volume. As a result, in the event incentive payments exceed estimates, such
payments are not expected to have a material effect on our financial condition, results of operations or
cash flows. The cumulative impact of a revision in estimates is recorded in the period such revisions
become probable and estimable. For the year ended September 30, 2010, performance adjustments to
volume and support agreements were less than 1% of our total operating revenues.

Fair Value—Visa Europe Put Option

Critical Estimates. We have granted Visa Europe a perpetual put option under which, if exercised,
we are required to purchase all of the share capital of Visa Europe from its members at any time. The
put option provides a formula for determining the purchase price of the Visa Europe shares, which,
subject to certain adjustments, applies Visa Inc.’s forward price-to-earnings multiple, as defined in the
agreement, at the time the option is exercised to Visa Europe’s adjusted sustainable income for the
forward 12-month period, or the adjusted sustainable income. The calculation of Visa Europe’s
adjusted sustainable income under the terms of the put option agreement includes potentially material
adjustments for cost synergies and other negotiated items.

Upon exercise, the key inputs to this formula, including Visa Europe’s adjusted sustainable
income, will be the result of negotiation between the Company and Visa Europe. The put option
provides an arbitration mechanism in the event that the two parties are unable to agree on the ultimate
purchase price. See Note 3—Visa Europe to our consolidated financial statements for further detail
regarding the calculation of the put exercise price under the agreement.

The fair value of Visa Europe’s option was estimated to be approximately $267 million at
September 30, 2010. While the put option is in fact non-transferable, this amount, recorded in our
financial statements represents our estimate of the amount we would be required to pay a third party
market participant to transfer the put option in an orderly transaction at the measurement date. The fair
value of the put option is computed by comparing the estimated strike price, under the terms of the Put
agreement, to the estimated fair value of Visa Europe. The fair value of Visa Europe is defined as the
estimated amount a third party market participant might pay in an arm’s length transaction under
normal business conditions. A probability of exercise assumption is applied to reflect the possibility that
Visa Europe will never exercise its option.

While this amount represents the fair value of the put option at September 30, 2010, it does not
represent the actual purchase price that we may be required to pay if the option is exercised, which
could be several billion dollars or more. See the Liquidity and Capital Resources section of
Management’s Discussion and Analysis for further discussion.

59

Assumptions and Judgment. The most significant estimates used in the valuation of the fair value
of the put option are the assumed probability that Visa Europe will elect to exercise its option and the
estimated differential between the forward price-to-earnings multiple applicable to our common stock,
as defined in the put option agreement, and that applicable to Visa Europe on a standalone basis at
the time of exercise, which we refer to as the P/E differential.

Probability of Exercise—Exercise of the put option is at the sole discretion of Visa Europe (on
behalf of the Visa Europe shareholders pursuant to authority granted to Visa Europe, under its articles
of association). We estimate the assumed probability of exercise based on reasonably available
information including, but not limited to: (i) Visa Europe’s stated intentions; (ii) indications that Visa
Europe is preparing to exercise as reflected in its reported financial results; (iii) evaluation of market
conditions, including the regulatory environment, that could impact the potential future profitability of
Visa Europe; and (iv) qualitative factors applicable to Visa Europe’s largest members, which could
indicate a change in their need or desire to liquidate their investment holdings.

P/E Differential—The P/E differential is determined by estimating the relative difference in the

forward price-to-earnings multiples applicable to our common stock, as defined in the put option
agreement, and that applicable to Visa Europe at the time of exercise. For valuation purposes, the
forward price-to-earnings multiple applicable to our common stock at the time of exercise is estimated
by evaluating various quantitative measures and qualitative factors. Quantitatively, we estimate our P/E
ratio by dividing the average stock price over the preceding 24 months (the “long-term P/E calculation”)
and the last 30 trading dates (the “30-day P/E calculation”) prior to the measurement date by the
median estimate of our net income per share for the 12 months starting with the next calendar quarter
immediately following the reporting date. This median earnings estimate is obtained from the
Institutional Brokers’ Estimate System (I/B/E/S). We then determine the best estimate of our long-term
price-to-earnings multiple for valuation purposes by qualitatively evaluating the 30-day P/E calculation
as compared to the long-term P/E calculation. In this evaluation we examine both measures to
determine whether differences, if any, are the result of a fundamental change in long-term value of the
Company or the result of short-term market volatility or other non-Company specific market factors that
may not be indicative of our long-term forward P/E. We believe, given the perpetual nature of the put
option, that a market participant would more heavily weight long-term value indicators, as opposed to
short-term indicators.

Factors that might indicate a fundamental change in long-term value include, but are not limited to,

changes in the regulatory environment, client portfolio, long-term growth rates or new product
innovation. A consistent methodology is applied to a group of comparable public companies used to
estimate the forward price-to-earnings multiple applicable to Visa Europe. These estimates therefore
are impacted by changes in stock prices and the financial market’s expectations of the future earnings
of Visa Inc. and the comparable companies.

Other estimates of lesser significance applied include growth rates and foreign currency exchange

rates applied in the calculation of Visa Europe’s adjusted sustainable income. The valuation model
assumes a large range of annual growth rates, reflecting the different economic environments and
circumstances under which Visa Europe could decide to exercise. The lowest growth rates assumed
reflect Visa Europe’s current business model as an association, owned by its member banks, while the
highest reflect a successful shift to a for-profit model in anticipation of exercise. The scenarios with
higher growth rates are assigned a significantly higher probability in the valuation model, as we believe
a market participant would more heavily weight these scenarios as it is likely that, should it choose to
exercise its option, Visa Europe will seek to maximize the purchase price by adopting a for-profit
business model in advance of exercising the put option. The foreign exchange rate used to translate
Visa Europe’s results from Euros to U.S. dollars reflects a blend of forward exchange rates observed in
the marketplace. The assumed timing of exercise of the put option used in the various modeled

60

scenarios is not an overly significant assumption in the valuation, as obligations calculated in later
years are more heavily discounted in the calculation of present value.

Impact if Actual Results Differ from Assumptions. In the determination of the fair value of the put

option at September 30, 2010, we have assumed a 40% probability of exercise by Visa Europe at
some point in the future and a P/E differential, at the time of exercise, of approximately 3.5x. The use
of a probability of exercise that is 5% higher than our estimate would have resulted in an increase of
approximately $33 million in the value of the put option. An increase of 1.0x in the assumed P/E
differential would have resulted in an increase of approximately $81 million in the value of the put
option. The put option is exercisable at any time at the sole discretion of Visa Europe. As such, the put
option liability is included in accrued liabilities on our consolidated balance sheet at September 30,
2010. Classification in current liabilities is not an indication of management’s expectation of exercise
and simply reflects the fact that this obligation could become payable within 12 months.

Fair Value—Goodwill and Intangible Assets

Critical Estimates. We are required to estimate the fair value and useful lives of assets acquired
and liabilities assumed, including intangible assets, in a business combination. The difference between
the purchase price and the fair value of the assets acquired and liabilities assumed is goodwill. We are
subsequently required to assess assets acquired and goodwill for impairment.

Assumptions and Judgment. Judgment used in the valuation of assets and liabilities assumed in

business combinations, including goodwill and intangible assets, can include the cash flows that an
asset is expected to generate, the weighted average cost of capital and a discount rate determined by
management. We believe that the assumptions made are comparable to those that market participants
would use in making estimates of fair value. Determining the expected life of an intangible asset
requires management’s judgment and is based on the evaluation of various factors, including the
competitive environment, market share, customer history and macroeconomic situation. We
determined that our Visa brand, customer relationships and Visa Europe franchise right are intangible
assets with indefinite lives, based on our significant market share, history of strong revenue and cash
flow performance, and historical retention rates. As a result of acquiring CyberSource in July 2010, we
acquired intangible assets comprising customer relationships, tradenames and reseller relationships,
which we determined have finite useful lives ranging from 5 to 15 years. See Note 6—CyberSource
Acquisition and Note 9 – Intangible Assets, Net to our consolidated financial statements. Our assets
acquired, liabilities assumed and related goodwill are assigned to respective reporting units, and
goodwill impairment is assessed at the reporting unit level.

Indefinite-lived intangible assets. Annually or whenever events or changes in circumstances
indicate that impairment may exist, we test each category of indefinite-lived intangible assets for
impairment on an aggregate basis, which may require the allocation of cash flows and/or an estimate
of fair value to those assets or asset group. Impairment exists if the fair value of the indefinite-lived
intangible asset is less than the carrying value. We rely on a number of factors when completing
impairment assessment including a review of discounted future cash flows, business plans and use of
present value techniques. As of July 1, 2010, we evaluated our indefinite-lived intangible assets for
impairment and concluded there was no impairment as of that date. No recent events or changes in
circumstances indicate that impairment may exist thereafter as reflected by the overall performance of
our business and market capitalization.

Finite-lived intangible assets. We evaluate the recoverability of finite-lived intangible assets for

impairment whenever events or changes in circumstances indicate that the carrying amount of an
asset or asset group may not be recoverable. If the sum of expected undiscounted future cash flows is
less than the carrying amount of an asset or asset group, an impairment loss is recognized. The loss is

61

measured as the amount by which the carrying amount of the asset or asset group exceeds its fair
value. No events or changes in circumstances indicate that finite-lived intangible assets were impaired
as of September 30, 2010.

Goodwill. Review of goodwill impairment is completed annually or whenever events or changes in

circumstances indicate that impairment may exist. Goodwill impairment is reviewed using a two-step
process that involves comparing the fair value of the reporting unit to its carrying value and comparing the
implied fair value of reporting unit goodwill with the carrying amount of that goodwill. We rely on a number
of factors when completing impairment assessment including a review of discounted future cash flows,
business plans and use of present value techniques. We evaluated our goodwill for impairment on July 1,
2010, and concluded there was no impairment as of that date. Subsequent to this annual assessment,
we completed the CyberSource acquisition on July 21, 2010, which resulted in an additional $1.2 billion in
goodwill and established a second reporting unit. We allocate goodwill to reporting units based on the
reporting unit expected to benefit from the acquisition. Of the $1.2 billion, approximately $0.8 billion was
allocated to the second reporting unit. The remainder was allocated to our original reporting unit to reflect
the incremental growth and synergy this acquisition will provide to our existing business. No recent
events or changes in circumstances indicate that impairment exist as reflected by the business
performance of our reporting units and overall market capitalization.

Impact if Actual Results Differ from Assumptions. If actual results are not consistent with our

assumptions and estimates, we may be exposed to impairment charges. The carrying values of
goodwill and intangible assets, net were $11.4 billion and $11.5 billion, respectively, including $10.9
billion of indefinite-lived intangible assets and $595 million of finite-lived intangible assets, net at
September 30, 2010.

Legal and Regulatory Matters

Critical Estimates. We are currently involved in various legal proceedings, the outcomes of which

are not within our complete control or may not be known for prolonged periods of time. Management is
required to assess the probability of loss and amount of such loss, if any, in preparing our financial
statements.

Assumptions and Judgment. We evaluate the likelihood of a potential loss from legal or regulatory

proceedings to which we are a party. We record a liability for such claims when a loss is considered
probable and the amount can be reasonably estimated. Significant judgment may be required in the
determination of both probability and whether an exposure is reasonably estimable. Our judgments are
subjective based on the status of the legal or regulatory proceedings, the merits of our defenses and
consultation with in-house and outside legal counsel. As additional information becomes available, we
reassess the potential liability related to pending claims and may revise our estimates.

Our retrospective responsibility plan only addresses monetary liabilities from settlements of, or

final judgments in, the covered litigation. The plan’s mechanisms include the use of the litigation
escrow account. The accrual related to covered litigation could be either higher or lower than the
escrow account balance. We did not record an additional accrual for covered litigation during fiscal
2010. See Note 4—Retrospective Responsibility Plan to our consolidated financial statements.

Impact if Actual Results Differ from Assumptions. Due to the inherent uncertainties of the legal and
regulatory processes in the multiple jurisdictions in which we operate, our judgments may be materially
different than the actual outcomes, which could have material adverse effects on our business,
financial conditions and results of operations. See Note 22—Legal Matters to our consolidated financial
statements.

62

Income Taxes

Critical Estimates. In calculating our effective tax rate, we make judgments regarding certain tax

positions, including the timing and amount of deductions and allocations of income among various tax
jurisdictions.

Assumptions and Judgment. We have various tax filing positions with regard to the timing and
amount of deductions and credits, the establishment of reserves for audit matters and the allocation of
income among various tax jurisdictions. We are also required to inventory, evaluate and measure all
uncertain tax positions taken or to be taken on tax returns and to record liabilities for the amount of
such positions that may not be sustained, or may only be partially sustained, upon examination by the
relevant taxing authorities.

Impact if Actual Results Differ from Assumptions. Although we believe that our estimates and

judgments are reasonable, actual results may differ from these estimates. Some or all of these
judgments are subject to review by the taxing authorities, including our current and deferred tax
benefits associated with the settlement of the American Express litigation and the Discover litigation
and other matters. See Note 22—Legal Matters to our consolidated financial statements. If one or
more of the taxing authorities were to successfully challenge our right to realize some or all of the tax
benefit we have recorded, and we were unable to realize this benefit, it could have a material and
adverse effect on our financial results and cash flows.

Quantitative and Qualitative Disclosures about Market Risk

Market risk is the potential economic loss arising from adverse changes in market factors. Our

exposure to financial market risks results primarily from fluctuations in foreign currency exchange
rates, interest rates and equity prices. Cash and cash equivalents are not considered to be subject to
significant interest rate risk due to the short period of time to maturity. Aggregate risk exposures are
monitored on an ongoing basis. We do not hold or enter into derivatives or other financial instruments
for trading or speculative purposes.

Foreign Currency Exchange Rate Risk

Although most of our activities are transacted in U.S. dollars, we are exposed to adverse

fluctuations in foreign currency exchange rates. Risks from foreign currency exchange rate fluctuations
are primarily related to adverse changes in the dollar value of revenues generated from foreign
currency-denominated transactions and adverse changes in the dollar value of payments in foreign
currencies, primarily for expenses at our non-U.S. locations. We manage these risks by entering into
foreign currency forward contracts with cash flow hedge accounting designation that hedge exposures
of the variability in the U.S. dollar equivalent of anticipated non-U.S. dollar denominated cash flows.
Our foreign currency exchange rate risk management program reduces, but does not entirely
eliminate, the impact of foreign currency exchange rate movements.

We utilize a rolling hedge strategy program to reduce the exchange rate risk from forecasted net
exposure of revenues derived from and payments made in foreign currencies during the immediately
following 12 months. The aggregate notional amount of our foreign currency forward contracts
outstanding in our exchange rate risk management program was $627 million and $742 million at
September 30, 2010 and September 30, 2009, respectively. The aggregate notional amount of
$627 million outstanding at September 30, 2010 is fully consistent with our strategy and treasury policy
aimed at reducing foreign exchange risk below a predetermined and approved threshold. However,
actual results for this period could materially differ from our forecast. The effect of a hypothetical 10%
change of the U.S. dollar is estimated to create an additional fair value gain or loss of approximately
$55 million on our foreign currency forward contracts outstanding at September 30, 2010. See
Note 14—Derivatives Financial Instruments to our consolidated financial statements.

63

We are also subject to foreign currency exchange risk in daily settlement activities. This risk arises

from the timing of rate setting for settlement with clients relative to the timing of market trades for
balancing currency positions. Risk in settlement activities is limited through daily operating procedures,
including the utilization of Visa settlement systems and our interaction with foreign exchange trading
counterparties.

Interest Rate Risk

Our investment portfolio assets are held in both fixed-rate and adjustable-rate securities. These

assets are included in cash equivalents, short-term available-for-sale investments and long-term
available-for-sale investments. Investments in fixed rate instruments carry a degree of interest rate risk.
The fair value of fixed rate securities may be adversely impacted due to a rise in interest rates.
Additionally, a falling rate environment creates reinvestment risk because as securities mature the
proceeds are reinvested at a lower rate, generating less interest income. Historically, we have been
able to hold investments until maturity. Our operating results or cash flows have not been, and are not
expected to be, materially impacted by a sudden change in market interest rates.

The fair value balances of our fixed-rate investment securities in fiscal 2010 and 2009 were $135
million and $176 million, respectively. A hypothetical 100 basis point increase or decrease in interest
rates would not have a material impact on our investment portfolio at September 30, 2010. The fair
value balances of our adjustable-rate debt securities were $13 million and $34 million at September 30,
2010 and 2009, respectively.

We also have fixed rate debt which is subject to interest rate risk. A hypothetical 100 basis point

increase or decrease in interest rates would have impacted the fair value of the debt by approximately
$1 million at September 30, 2010.

Visa Europe Put Option

We have a liability related to the put option with Visa Europe which is recorded at fair market value

at September 30, 2010. We are required to record any change in the fair value of the put option on a
quarterly basis. In the determination of the fair value of the put option at September 30, 2010, we have
assumed a 40% probability of exercise by Visa Europe at some point in the future and a P/E
differential, at the time of exercise, of approximately 3.5x. The use of a probability of exercise 5%
higher than our estimate would have resulted in an increase of approximately $33 million in the value
of the put option. An increase of 1.0x in the assumed P/E differential would have resulted in an
increase of approximately $81 million in the value of the put option. See Liquidity and Capital
Resources and Critical Accounting Estimates above.

Pension Plan Risks

Our U.S. defined benefit pension plan assets were $766 million and $703 million and projected

benefit obligations were $743 million and $739 million at September 30, 2010 and September 30,
2009, respectively. A material adverse decline in the value of pension plan assets and/or the discount
rate for benefit obligations would result in a decrease in the funded status of the plan, an increase in
pension cost and an increase in required funding. We will continue to monitor the performance of
pension plan assets and market conditions as we evaluate the amount of our contribution to the plan
for fiscal 2011, which we expect to make in September 2011.

ITEM 7A. Quantitative and Qualitative Disclosures About Market Risk

Quantitative and qualitative disclosures about market risk are included in Item 7—Management’s

Discussion and Analysis of Financial Condition and Results of Operations of this report.

64

ITEM 8. Financial Statements and Supplementary Data

VISA INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

As of September 30, 2010 and 2009 and for the years ended September 30, 2010, 2009 and 2008

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes in Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to the Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

66
67
69
71
73
74
76

65

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
Visa Inc. and subsidiaries:

We have audited the accompanying consolidated balance sheets of Visa Inc. and subsidiaries as
of September 30, 2010 and 2009, and the related consolidated statements of operations, changes in
equity, comprehensive income, and cash flows for each of the years in the three-year period ended
September 30, 2010. We also have audited Visa Inc.’s internal control over financial reporting as of
September 30, 2010, based on criteria established in Internal Control – Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Visa Inc.’s
management is responsible for these consolidated financial statements, for maintaining effective
internal control over financial reporting, and for its assessment of the effectiveness of internal control
over financial reporting, included in the accompanying Management’s Report on Internal Control Over
Financial Reporting. Our responsibility is to express an opinion on these consolidated financial
statements and an opinion on the Company’s internal control over financial reporting based on our
audits.

We conducted our audits in accordance with the standards of the Public Company Accounting

Oversight Board (United States). Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements are free of material misstatement
and whether effective internal control over financial reporting was maintained in all material respects.
Our audits of the consolidated financial statements included examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting
principles used and significant estimates made by management, and evaluating the overall financial
statement presentation. Our audit of internal control over financial reporting included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, and testing and evaluating the design and operating effectiveness of internal control based on
the assessed risk. Our audits also included performing such other procedures as we considered
necessary in the circumstances. We believe that our audits provide a reasonable basis for our
opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or
detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject
to the risk that controls may become inadequate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above present fairly, in all material

respects, the financial position of Visa Inc. and subsidiaries as of September 30, 2010 and 2009, and
the results of their operations and their cash flows for each of the years in the three-year period ended
September 30, 2010, in conformity with U.S. generally accepted accounting principles. Also in our
opinion, Visa Inc. maintained, in all material respects, effective internal control over financial reporting
as of September 30, 2010, based on criteria established in Internal Control – Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission.

/s/ KPMG LLP
San Francisco, California
November 19, 2010

66

VISA INC.

CONSOLIDATED BALANCE SHEETS

Assets
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Restricted cash—litigation escrow (Note 4)
Investment securities

Trading (Note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Available-for-sale (Note 5)
Settlement receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer collateral (Note 13)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of volume and support incentives . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Current portion of deferred tax assets (Note 21)
Prepaid expenses and other current assets (Note 7) . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash—litigation escrow (Note 4)
. . . . . . . . . . . . . . . . . . . . . . .
Investment securities, available-for-sale (Note 5) . . . . . . . . . . . . . . . . . . .
Volume and support incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, equipment and technology, net (Note 8) . . . . . . . . . . . . . . . . . .
Other assets (Note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net (Note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

September 30,
2010

September 30,
2009

(in millions, except par value data)

$ 3,867
1,866

$ 4,617
1,365

60
124
402
476
899
175
623
242

8,734
70
24
101
1,357
197
11,478
11,447

59
56
605
444
812
214
703
366

9,241
350
168
102
1,204
125
10,883
10,208

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$33,408

$32,281

Liabilities
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer collateral (Note 13)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Volume and support incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities (Note 10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current portion of long-term debt (Note 11) . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Current portion of accrued litigation (Note 22)

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt (Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued litigation (Note 22)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities (Note 21) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities (Note 10)

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 19)

$

137
406
899
370
418
625
12
631

3,498
32
66
4,181
617

8,394

$

156
634
812
396
284
754
12
1,394

4,442
44
323
3,807
472

9,088

See accompanying notes, which are an integral part of these consolidated financial statements.

67

VISA INC.

CONSOLIDATED BALANCE SHEETS—(Continued)

September 30,
2010

September 30,
2009

(in millions, except par value data)

$ —

$ —

Equity
Preferred stock, $0.0001 par value, 25 shares authorized and none

issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class A common stock, $0.0001 par value, 2,001,622 shares authorized,
493 and 470 shares issued and outstanding at September 30, 2010
and September 30,2009, respectively (Note 16)

. . . . . . . . . . . . . . . . . .
Class B common stock, $0.0001 par value, 622 shares authorized, 245

shares issued and outstanding at September 30, 2010 and
September 30, 2009 (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock, $0.0001 par value, 1,097 shares authorized,
97 and 131 shares issued and outstanding at September 30, 2010
and September 30, 2009, respectively (Note 16) . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class C treasury stock (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss, net

Investment securities, available-for-sale . . . . . . . . . . . . . . . . . . . . . .
Defined benefit pension and other postretirement plans . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation gain (loss) . . . . . . . . . . . . . . . . . . . . . . .

Total accumulated other comprehensive loss, net . . . . . . . . . . . . . . . . . .

—

—

—

20,794

—
4,368

3
(115)
(40)
1

(151)

Total Visa Inc. stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-controlling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25,011
3
25,014

—

—

—

21,160
(2)
2,219

10
(136)
(58)
(4)

(188)

23,189
4
23,193

Total liabilities and equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$33,408

$32,281

See accompanying notes, which are an integral part of these consolidated financial statements.

68

VISA INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

Operating Revenues
Service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Data processing revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International transaction revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Volume and support incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Years Ended
September 30,

2010

2009

2008

(in millions, except per share data)

$ 3,497
3,125
2,290
713
(1,560)

$ 3,174
2,430
1,916
625
(1,234)

$ 3,061
2,073
1,721
569
(1,161)

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,065

6,911

6,263

Operating Expenses
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Personnel
Network, EDP and communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising, marketing and promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional and consulting fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Litigation provision (Note 22) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other Income (Expense)
Equity in earnings of unconsolidated affiliates . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment income, net (Note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income including non-controlling interest . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Loss attributable to non-controlling interest

1,222
425
964
286
265
359
(45)

3,476

4,589

(7)
(72)
49
79

49

4,638
1,674

2,964
2

1,228
393
918
268
226
338
2

3,373

3,538

—
(115)
575
2

462

4,000
1,648

2,352
1

Net income attributable to Visa Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,966

$ 2,353

$

1,314
339
1,016
323
237
332
1,470

5,031

1,232

1
(143)
211
35

104

1,336
532

804
—

804

Basic earnings per share (Note 17)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4.03

$ 3.10

$ 0.96

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2.31

$ 1.98

$ 0.85

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4.03

$ 3.10

Class C (series I) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series II) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series III and IV) common stock . . . . . . . . . . . . . . . . . . . . .

$ 0.96

$ 0.79

$ 0.96

See accompanying notes, which are an integral part of these consolidated financial statements.

69

CONSOLIDATED STATEMENTS OF OPERATIONS—(Continued)

VISA INC.

For the Years Ended
September 30,

2010

2009

2008

(in millions, except per share data)

Basic weighted average shares outstanding (Note 17)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series I) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series II) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series III and IV) common stock . . . . . . . . . . . . . . . . . . . . .

482

245

112

451

245

148

Diluted earnings per share (Note 17)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4.01

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2.30

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4.01

$3.10

$1.98

$3.10

Class C (series I) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series II) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series III and IV) common stock . . . . . . . . . . . . . . . . . . . . .

Diluted weighted average shares outstanding (Note 17)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series I) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series II) common stock . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C (series III and IV) common stock . . . . . . . . . . . . . . . . . . . . .

739

245

112

759

245

148

239

333

191

56

44

$0.96

$0.85

$0.96

$0.79

$0.96

770

333

191

56

44

See accompanying notes, which are an integral part of these consolidated financial statements.

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S

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

VISA INC.

For the Years Ended
September 30,

2010

2009

2008

(in millions)

Net income including non-controlling interest . . . . . . . . . . . . . . . . . . . . . . . $2,964 $2,352 $ 804
Other comprehensive income (loss), net of tax:
Investment securities, available-for-sale

Net unrealized (loss) gain (Note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassification adjustment for net (gain) loss realized in net

income including non-controlling interest

. . . . . . . . . . . . . . . . . . . .
Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Defined benefit pension and other postretirement plans . . . . . . . . . . . . . .
Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Derivative instruments

Net unrealized (loss) gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassification adjustment for net loss (gain) realized in net

income including non-controlling interest

. . . . . . . . . . . . . . . . . . . .
Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation gain (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive income (loss), net of tax . . . . . . . . . . . . . . . . . . . . . . . . .

(10)
4

(1)

—
35
(14)

(28)
6

61
(21)
5

37

18
(7)

(27)
11

(3)
1
(112)
42

25
(10)
(104)
40

(92)
30

6
(2)
1

2
(1)

(2)
1
(5)

(118)

(70)

Comprehensive income including non-controlling interest
Comprehensive loss attributable to non-controlling interest . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . $3,001 $2,234 $ 734

2

1

—

Comprehensive income attributable to Visa Inc. . . . . . . . . . . . . . . . . . . . . . . . . $3,003 $2,235 $ 734

See accompanying notes, which are an integral part of these consolidated financial statements.

73

VISA INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

For the Years Ended
September 30,

2010

2009
(in millions)

2008

Operating Activities
Net income including non-controlling interest . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,964 $ 2,352 $
Adjustments to reconcile net income including non-controlling interest to net

804

cash provided by operating activities:

Gain on sale of other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization of property, equipment and

technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit for share-based compensation . . . . . . . . . . . . . . . . . .
Restricted stock instruments settled in cash for taxes . . . . . . . . . . . . . . .
Fair value adjustment for liability under the Framework Agreement . . . .
Fair value adjustment for the Visa Europe put option . . . . . . . . . . . . . . . .
Interest earned on litigation escrow, net of tax . . . . . . . . . . . . . . . . . . . . .
Net recognized (gain) loss on investment securities, including other-

than-temporary impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of property, equipment and technology . . . . . . . . . . . .
Amortization of volume and support incentives . . . . . . . . . . . . . . . . . . . . .
Litigation provision and accretion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity in earnings of unconsolidated affiliates . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in operating assets and liabilities:

Trading securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Volume and support incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued litigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Member deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing Activities
Investment securities, available-for-sale:

Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales and maturities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distribution from money market investment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reclassification of money market investment . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of/contributions to other investments . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends/distributions from other investments . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition, net of cash received of $147 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash acquired through reorganization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of property, equipment and technology . . . . . . . . . . . . . . . . . . . . .
Proceeds from disposal of property, equipment and technology . . . . . . . . . . .
Net cash (used in) provided by investing activities . . . . . . . . . . . . . . . . . . . . . .

(6)

(473)

—

265
131
(14)
(14)
—
(79)
(1)

(21)
3

—
1,560
(18)
7
249

(1)
(7)
203
(1,386)
(41)
(21)
(245)
(26)
191
(1,002)
—
2,691

(11)
67
89
—
(17)
9
2
(1,805)
—
(241)
3
(1,904)

226
115
(7)
(22)
—
—
(15)

5
11
2
1,234
95
—
297

34
(102)
526
(1,136)
(109)
(3)
(461)
(23)
213
(2,201)
—
558

(7)
297
884
—
(48)
1,008
2

—
—
(306)
—
1,830

237
74
—
—
(35)
—
(13)

34
34
—
1,161
1,601
(1)
(27)

—
(24)
(543)
(1,378)
(158)
(10)
451
(115)
(33)
(1,525)
(3)
531

(1,509)
2,458
—
(983)
(25)
—
22
—
1,002
(415)
4
554

See accompanying notes, which are an integral part of these consolidated financial statements.

74

CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

VISA INC.

Financing Activities
Proceeds from short-term borrowing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on short-term borrowing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of common stock, net of issuance costs of $550 . . .
Excess tax benefit for share-based compensation . . . . . . . . . . . . . . . . . .
Cash proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . .
Funding of litigation escrow account—Retrospective Responsibility

For the Years Ended
September 30,

2010

2009

2008

(in millions)

—
—
—
14
56

—
—
—

7
32

2
(2)
19,100

—
—

Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(500)

(1,800)

(3,000)

Payment from litigation escrow account—Retrospective Responsibility

Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

280

2,028

1,085

Funding of tax escrow account for income tax withheld on stock

proceeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments from tax escrow account
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment for redemption of stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . .
—
Repurchase of class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3,624
Net cash (used in) provided by financing activities . . . . . . . . . . . . . . . . . .
(5)
Effect of exchange rate changes on cash and cash equivalents . . . . . . .
4,704
(Decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . . . . . . . .
275
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,867 $ 4,617 $ 4,979

—
—
—
(368)
(12)
(12)
(1,000)
(1,542)
5
(750)
4,617

(116)
116
(13,446)
(93)
(18)
(4)

—
(2,751)
1
(362)
4,979

—
—
(2,646)
(318)
(50)
(4)

Supplemental Disclosure of Cash Flow Information
Income taxes paid, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,291 $ 1,172 $
Amounts included in accounts payable and accrued and other liabilities

678

32
related to purchases of property, equipment and technology . . . . . . . . $
Interest payments on debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
8
Common stock issued in reorganization . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $ — $ 17,935
Assets acquired in joint venture with note payable and equity interest

18 $
7 $

31 $
4 $

issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $

22 $ —

See accompanying notes, which are an integral part of these consolidated financial statements.

75

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2010
(in millions, except as noted)

Note 1—Summary of Significant Accounting Policies

Organization. Visa Inc. (“Visa” or the “Company”) is a global payments technology company that

connects consumers, businesses, banks and governments around the world, enabling them to use
digital currency instead of cash and checks. Visa and its wholly-owned consolidated subsidiaries,
including Visa U.S.A. Inc. (“Visa U.S.A.”), Visa International Service Association (“Visa International”),
Visa Worldwide Pte. Limited (“VWPL”), Visa Canada Corporation (“Visa Canada”), Inovant LLC
(“Inovant”) and CyberSource Corporation (“CyberSource”), operate the world’s largest retail electronic
payments network. The Company provides financial institutions with payment processing platforms that
encompass consumer credit, debit, prepaid and commercial payments, and facilitates global
commerce through the transfer of value and information among financial institutions, merchants,
consumers, businesses and government entities. The Company does not issue cards, set fees, or
determine the interest rates consumers will be charged on Visa-branded cards, which are the
independent responsibility of the Company’s issuing clients. In order to respond to industry dynamics
and enhance Visa’s ability to compete, Visa undertook a reorganization in October 2007, and in March
2008 the Company completed its initial public offering, or the IPO. See Note 2—The Reorganization. In
July 2010, the Company completed its acquisition of CyberSource in order to expand the Company’s
online payment, fraud, and security management capabilities and to accelerate its growth in
eCommerce. The results of CyberSource are included in the Company’s results from the acquisition
date. See Note 6—CyberSource Acquisition.

Consolidation and basis of presentation. The consolidated financial statements include the
accounts of Visa Inc. and its consolidated entities and are presented in accordance with accounting
principles generally accepted in the United States of America (“GAAP”). The Company consolidates all
entities that are controlled by ownership of a majority voting interest as well as variable interest entities
for which the Company is the primary beneficiary. Non-controlling interests are reported as a
component of equity. All significant intercompany accounts and transactions are eliminated in
consolidation. Certain reclassifications, not affecting net income, have been made to prior period
information to conform to the current period presentation format, including reclassification of $85 million
and $115 million of contractor expense, which was previously reported in professional and consulting
fees, to personnel for fiscal years 2009 and 2008, respectively.

The Company has one reportable segment, “Payment Services”. The Company’s activities are
interrelated and each activity is dependent upon and supportive of the other. Accordingly, all significant
operating decisions are based on analysis of Visa Inc. as a single global business.

Use of estimates. The preparation of consolidated financial statements in conformity with GAAP
requires management to make estimates and assumptions about future events. These estimates and
assumptions affect the reported amounts of assets and liabilities and disclosure of contingent assets
and liabilities at the date of the consolidated financial statements and reported amounts of revenues
and expenses during the reporting period. Future actual results could materially differ from these
estimates. The use of estimates in specific accounting policies is described further below as
appropriate.

Cash and cash equivalents. Cash and cash equivalents include cash and certain highly liquid
investments with original maturities of 90 days or less from the date of purchase. Cash equivalents are
recorded at cost, which approximates fair value.

76

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Restricted cash—litigation escrow. The Company deposited funds from the IPO and its own funds

into an escrow account from which settlements of, or judgments in, the covered litigation will be paid.
See Note 4—Retrospective Responsibility Plan for discussion of covered litigation. The escrow funds
are held in money market investments together with the income earned, less applicable taxes payable,
and classified as restricted cash on the consolidated balance sheet. The amount of the escrow
account, equivalent to the actual undiscounted amount of payments expected to be made beyond one
year from the balance sheet date for settled claims, is classified as a non-current asset. Interest earned
on escrow funds is included in investment income, net, on the consolidated statement of operations.

Investments and fair value. The Company measures certain required assets and liabilities at fair
value. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an
orderly transaction between market participants at the measurement date. Fair value measurements
are reported under a three-level valuation hierarchy. The classification of the Company’s financial
assets and liabilities within the hierarchy is as follows:

Level 1—Inputs to the valuation methodology are unadjusted quoted prices in active markets for
identical assets or liabilities. The fair value of the Company’s cash equivalents (money market funds),
mutual fund equity securities and exchange-traded equity securities are based on quoted prices and
are therefore classified as Level 1.

Level 2—Inputs to the valuation methodology can include: (1) quoted prices in active markets for
similar (not identical) assets or liabilities; (2) quoted prices for identical or similar assets in non-active
markets; (3) inputs other than quoted prices that are observable for the asset or liability; or (4) inputs
that are derived principally from or corroborated by observable market data.

Level 2 assets include U.S. government-sponsored debt securities for which fair value is based on

quoted prices in active markets for similar assets, and other observable inputs. Foreign exchange
derivative instruments in an asset or liability position are also classified in Level 2 and are valued using
inputs that are derived principally from or corroborated with observable market data.

Level 3—Inputs to the valuation methodology are unobservable and cannot be corroborated by

observable market data. Inputs reflect the use of significant management judgment via the use of
pricing models for which the assumptions include estimates of market participant assumptions. Level 3
assets include the Company’s auction rate securities, corporate debt securities, mortgage backed
securities and other asset backed securities. Level 3 liabilities include the Visa Europe put option. See
Note 3—Visa Europe.

Effective fiscal 2010, the Company adopted guidance issued by the Financial Accounting
Standards Board (“FASB”) that allows companies to use net asset value per share as a fair value
measurement without further adjustment as a practical expedient. The adoption did not have a material
impact on the consolidated financial statements. Additional disclosures required are not presented
because the related investments are not material to the overall consolidated financial statements.

Furthermore, the Company adopted FASB guidance to disclose significant transfers into and out

of Level 1 and Level 2 of the fair value hierarchy. The guidance also clarified existing disclosure
requirements for the disaggregation of assets and liabilities presented and discussion of inputs and
valuation techniques. See Note 5—Investments and Fair Value Measurements.

77

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Available-for-sale securities include investments in debt and marketable equity securities. These

securities are recorded at cost at the time of purchase and are carried at fair value. The Company
classifies its debt and marketable equity securities as available-for-sale to meet its operational needs.
Investments with original maturities greater than 90 days and stated maturities less than one year from
the balance sheet date are current assets, while those with stated maturities greater than one year
from the balance sheet date are non-current assets. Unrealized gains and losses are reported in
accumulated other comprehensive income (loss) on the consolidated balance sheets. The specific
identification method is used to determine realized gain or loss. Dividend and interest income are
recognized when earned and are included in investment income, net on the consolidated statements of
operations.

The Company evaluates its debt securities for other-than-temporary impairment, or OTTI, on an

ongoing basis. OTTI is assessed when fair value is below amortized cost. OTTI can be triggered when
a company has the intent to sell a security, is more likely than not required to sell the security before
recovery of the amortized cost basis, or does not expect to recover the entire amortized cost basis of
the security. The Company has not presented required separate disclosures because its gross
unrealized loss positions in debt securities for the periods presented are not material. In addition, the
credit and non-credit loss components of debt securities on the balance sheet for which OTTI was
previously recognized were not material. The Company had no OTTI for available-for-sale debt
securities during fiscal 2010. The Company recognized OTTI of $9 million during fiscal 2009 primarily
related to corporate debt, mortgage backed and asset backed securities, and $9 million during fiscal
2008 primarily related to auction rate securities.

Trading assets include mutual fund equity security investments related to various employee
compensation and benefit plans. The trading activity of these investments is dependent upon the
actions of the Company’s employees. Interest and dividend income and changes in fair value are
recorded in investment income, net, and offset in personnel expense on the consolidated statements of
operations.

The Company uses the equity method of accounting for investments in other entities when it holds

between 20% and 50% ownership in the entity or when it exercises significant influence. Under the
equity method, the Company’s share of each entity’s profit or loss is reflected in equity in earnings of
unconsolidated affiliates on the consolidated statements of operations. The equity method of
accounting is also used for flow-through entities such as limited partnerships and limited liability
companies when the investment ownership percentage is equal to or greater than 5% of outstanding
ownership interests, regardless of whether the Company has significant influence over the investees.

The Company accounts for investments in other entities under the historical cost method of
accounting when it holds less than 20% ownership in the entity or for flow-through entities when the
investment ownership is less than 5%, and the Company does not exercise significant influence. These
investments consist of equity holdings in non-public companies and are recorded in other assets on the
consolidated balance sheets.

The Company regularly reviews investments accounted for under the cost and equity methods for

possible impairment, which generally involves an analysis of the facts and changes in circumstances
influencing the investment, expectations of the entity’s cash flows and capital needs, and the viability of
its business model.

78

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Financial instruments. The Company considers the following to be financial instruments: cash and

cash equivalents, restricted cash-litigation escrow, trading and available-for sale investments, the
Reserve Primary Fund (see Note 7—Prepaid Expenses and Other Assets), accounts receivable,
non-marketable equity investments, customer collateral, accounts payable, debt, settlement
guarantees, derivative instruments, the Visa Europe put option, and settlement receivable and payable.
The estimated fair value of such instruments at September 30, 2010 approximates their carrying value
as reported on the consolidated balance sheets except as otherwise disclosed, or as deemed
impracticable to estimate the fair value, such as for non-marketable equity investments. See Note 5—
Investments and Fair Value Measurements.

Settlement receivable and payable. The Company operates systems for clearing and settling
customer payment transactions. Net settlements are generally cleared within one to two business
days, resulting in amounts due to and from clients. These settlement receivables and payables are
stated at cost and are presented gross on the consolidated balance sheets.

Customer collateral. The Company holds cash deposits and other non-cash assets from certain

clients in order to ensure their performance of settlement obligations arising from credit, debit and
travelers cheque product clearings. The cash collateral assets are restricted and fully offset by
corresponding liabilities and both balances are presented on the consolidated balance sheets.
Non-cash collateral assets are held on behalf of the Company by a third party and are not recorded on
the consolidated balance sheets. See Note 13—Settlement Guarantee Management.

Property, equipment and technology, net. Property, equipment and technology, net are recorded
at historical cost less accumulated depreciation and amortization, which are computed on a straight-
line basis over the asset’s estimated useful life. Depreciation and amortization of technology, furniture,
fixtures and equipment are computed over estimated useful lives ranging from 2 to 7 years. Capital
leases are amortized over the lease term and leasehold improvements are amortized over the shorter
of the useful life of the asset or lease term. Building improvements are depreciated between 3 and 40
years, and buildings are depreciated over 40 years. Improvements that increase functionality of the
asset are capitalized and depreciated over the asset’s remaining useful life. Land and
construction-in-progress are not depreciated. Fully depreciated assets are retained in property,
equipment and technology, net, until removed from service.

Technology includes purchased and internally developed software, including technology assets

acquired in the July 2010 CyberSource acquisition. Internally developed software represents software
primarily used by the VisaNet electronic payment network. Internal and external costs incurred during
the preliminary project stage are expensed as incurred. Qualifying costs incurred during the application
development stage are capitalized. Once the project is substantially complete and ready for its
intended use these costs are amortized on a straight-line basis over the technology’s estimated useful
life.

The Company evaluates the recoverability of long-lived assets for impairment whenever events or

changes in circumstances indicate that the carrying amount of an asset or asset group may not be
recoverable. If the sum of expected undiscounted future cash flows is less than the carrying amount of
an asset or asset group, an impairment loss is recognized. The loss is measured as the amount by
which the carrying amount of the asset or asset group exceeds its fair value.

79

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Leases. The Company enters into operating and capital leases for the use of premises, software
and equipment. Rent expense related to lease agreements which contain lease incentives is recorded
on a straight-line basis.

Intangible assets, net. The Company records identifiable intangible assets at fair value on the date

of acquisition and evaluates the useful life of each asset. Finite-lived intangible assets are amortized
on a straight-line basis and are tested for recoverability whenever events or changes in circumstances
indicate that their carrying amounts may not be recoverable. Intangible assets with indefinite useful
lives are not amortized but are evaluated for impairment annually or whenever events or changes in
circumstances indicate that impairment may exist.

Indefinite-lived intangible assets consist of tradename, customer relationships and Visa Europe

franchise right acquired in the October 2007 reorganization. The Company tests each category of
indefinite-lived intangible assets for impairment on an aggregate basis, which may require the
allocation of cash flows and/or an estimate of fair value to those assets or asset group. Impairment
exists if the fair value of the indefinite-lived intangible asset is less than the carrying value. The
Company relies on a number of factors when completing impairment assessments, including a review
of discounted future cash flows, business plans and use of present value techniques. The Company
evaluated its indefinite-lived intangible assets for impairment as of July 1, 2010 and concluded there
was no impairment as of that date.

Finite-lived intangible assets include those acquired in the July 2010 CyberSource acquisition, and
consist of customer relationships, tradenames and reseller relationships. These intangibles have useful
lives ranging from 5 years to 15 years. Since the acquisition of CyberSource, no events or changes in
circumstances indicate that impairment exists. See Note 6—CyberSource Acquisition and Note 9—
Intangible Assets, Net.

Goodwill. Goodwill represents the excess of the purchase price over the fair value of the net
assets acquired in a business combination. Goodwill is not amortized but is evaluated for impairment at
the reporting unit level annually as of July 1st, or whenever events or changes in circumstances
indicate that impairment may exist. Impairment is reviewed using a two-step process. The first step
compares the fair value of the reporting unit to its carrying value. If the fair value exceeds the carrying
value, no impairment exists, and the second step is not performed. If the fair value is less than the
carrying value, the second step is performed to compute the amount of the impairment by comparing
the implied fair value of reporting unit goodwill with the carrying amount of that goodwill. The Company
relies on a number of factors when completing impairment assessments including a review of
discounted future cash flows, business plans and use of present value techniques.

The Company evaluated its goodwill for impairment on July 1, 2010 and concluded there was no

impairment as of that date. Subsequent to this annual assessment, the Company completed the
CyberSource acquisition on July 21, 2010, which resulted in additional goodwill. The Company
allocates goodwill to reporting units based on the reporting unit expected to benefit from the
acquisition. No recent events or changes in circumstances indicate that impairment exists as reflected
by the Company’s overall business performance and market capitalization.

Volume and support incentives. The Company enters into incentive agreements with clients,
merchants, and other business partners designed to build payments volume and to increase product
acceptance. These incentives are generally accounted for as reductions of operating revenues, or

80

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

expenses where an identifiable benefit can be established. The Company generally capitalizes certain
incentive payments under these agreements if certain criteria are met. The capitalization criteria
include the existence of future benefits to Visa, the existence of legally enforceable recoverability
clauses, such as early termination clauses, management’s ability and intent to enforce the
recoverability clauses and the ability to generate future earnings from the agreement in excess of the
deferred amounts. Incentives are accrued systematically and rationally based on management’s
estimate of the clients’ performance. These accruals are regularly reviewed and estimates of
performance are adjusted as appropriate. Capitalized amounts are amortized over the period of
contractual recoverability.

Accrued litigation. The Company evaluates the likelihood of an unfavorable outcome in legal or

regulatory proceedings to which it is a party and records a loss contingency when it is probable that a
liability has been incurred and the amount of the loss can be reasonably estimated. These judgments
are subjective, based on the status of such legal or regulatory proceedings, the merits of the
Company’s defenses and consultation with corporate and external legal counsel. Actual outcomes of
these legal and regulatory proceedings may materially differ from the Company’s estimates. Litigation
accruals associated with settled obligations to be paid over periods longer than one year are initially
recorded using the present value of future payment obligations. The obligation is accreted to its full
payment value with the corresponding accretion charge included in interest expense on the
consolidated statement of operations. The Company expenses legal costs as incurred in professional
and consulting fees. See also Note 22—Legal Matters.

Revenue recognition. The Company’s operating revenues are comprised principally of service
revenues, data processing revenues, international transaction revenues and other revenues, reduced
by costs incurred under volume and support incentives. The Company recognizes revenue when the
price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed
and collectability of the resulting receivable is reasonably assured.

Service revenues predominantly represent payments by clients with respect to their card programs

carrying marks of the Visa brand and are based principally upon spending on Visa-branded cards for
goods and services. Current quarter service revenues are primarily assessed using a calculation of
pricing applied to the prior quarter’s payments volume. The Company also earns revenues from
assessments designed to support ongoing acceptance and volume growth initiatives. These revenues
are recognized in the same period the related volume is transacted.

Data processing revenues represent revenues earned for authorization, clearing, settlement,
transaction processing services and other maintenance and support services that facilitate transaction
and information processing among the Company’s clients globally and Visa Europe. These revenues
are recognized in the same period the related transactions occur or services are rendered. Data
processing revenues also include revenues earned for transactions processed by CyberSource’s
online payment gateway.

International transaction revenues are assessed to clients on cardholder transactions where the
cardholder’s issuer country is different from the merchant’s country. Revenues from these cross-border
transactions are recognized in the same period the related transactions occur or services are rendered.

81

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Other revenues primarily include revenues earned from Visa Europe in connection with the Visa

Europe Framework Agreement (see Note 3—Visa Europe), and fees from cardholder services and
licensing and certification. Other revenues also include optional service or product enhancements,
such as extended cardholder protection and concierge services. Other revenues are recognized in the
same period the related transactions occur or services are rendered.

Advertising, marketing and promotion. The Company expenses costs for the production of
advertising as incurred. The cost of media advertising is expensed when the advertising takes place.
Sponsorship costs are recognized over the period in which the Company benefits from the sponsorship
rights. Promotional items are expensed as incurred, when the related services are received, or when
the related event occurs.

Income taxes. The Company’s income tax expense consists of two components: current and
deferred. Current income tax expense represents taxes to be paid for the current period. Deferred tax
assets and liabilities are recognized for the future tax consequences attributable to temporary
differences between the financial statement carrying amounts and the respective tax basis of existing
assets and liabilities, and operating loss and credit carryforwards. Deferred tax assets and liabilities are
measured using enacted tax rates expected to apply to taxable income in the years in which those
temporary differences are expected to be recovered or settled. In assessing whether deferred tax
assets are realizable, management considers whether it is more likely than not that some portion or all
of the deferred tax assets will not be realized. A valuation allowance is recorded for the portions that
are not expected to be realized based on the level of historical taxable income, projections of future
taxable income over the periods in which the temporary differences are deductible, and allowable tax
planning strategies.

Where interpretation of the tax law may be uncertain, the Company recognizes, measures and
discloses income tax uncertainties. The Company accounts for interest expense and penalties related
to uncertain tax positions in other income (expense) in the consolidated statement of operations.

The Company files a consolidated federal income tax return and, in certain states, combined state

tax returns. Foreign taxes paid are generally deducted to reduce federal income taxes payable.

Pension and other postretirement benefit plans. The Company’s defined benefit pension and other

postretirement benefit plans are actuarially evaluated, incorporating various critical assumptions
including the discount rate and the expected rate of return on plan assets (for qualified pension plans).
The discount rate is based on matching the duration of a pool of high quality corporate bonds to the
expected benefit payment stream, and is used to determine the present value of the Company’s future
benefit obligations. The expected rate of return on pension plan assets considers the current and
expected asset allocation, as well as historical and expected returns on each plan asset class. Any
difference between actual and expected plan experience, including asset return experience, in excess
of a 10% corridor is recognized in net periodic pension cost over the expected average employee
future service period, approximately 8 years for United States plans. Other assumptions involve
demographic factors such as retirement, mortality, attrition and the rate of compensation increases.
The Company evaluates assumptions annually and modifies them as appropriate.

The Company recognizes the funded status of its benefit plans in its consolidated balance sheet

as a separate component of accumulated other comprehensive income (loss) within equity. The

82

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Company immediately recognizes settlement losses when it settles pension benefit obligations,
including making lump-sum cash payments to plan participants in exchange for their rights to receive
specified pension benefits, when certain thresholds are met. The Company began including annual
disclosures about the fair value of its pension plan assets in fiscal 2010, as required. See Note 12—
Pension, Postretirement and Other Benefits.

Foreign currency remeasurement and translation. The Company’s functional currency is the U.S.
dollar for the majority of its foreign operations. Transactions denominated in currencies other than the
applicable functional currency are converted to the functional currency at the exchange rate on the
transaction date. At period end, monetary assets and liabilities are remeasured to the functional
currency using exchange rates in effect at the balance sheet date. Non-monetary assets and liabilities
are remeasured at historical exchange rates. Gains and losses related to conversion and
remeasurement are recorded in administrative and other in the consolidated statements of operations.

The functional currency for Visa Canada is the Canadian dollar. Translation from the Canadian

dollar to the U.S. dollar is performed for balance sheet accounts using exchange rates in effect at the
balance sheet date and for revenue and expense accounts using an average exchange rate for the
period. Resulting translation adjustments are reported as a component of accumulated other
comprehensive income (loss) on the consolidated balance sheets.

Derivative financial instruments. The Company uses forward foreign exchange contracts to reduce

its exposure to foreign currency rate changes on non-functional currency denominated forecasted
operating revenues and expenses. Derivatives are carried at fair value on the consolidated balance
sheets. Gains and losses resulting from changes in fair value of derivative instruments are accounted
for either in accumulated other comprehensive income (loss) on the consolidated balance sheets, or in
the consolidated statements of operations (in the corresponding account where revenue or expense is
hedged, or to administrative and other for hedge amounts determined to be ineffective) depending on
whether they are designated and qualify for hedge accounting. Fair value represents the difference in
the value of the contracts at the contractual rate and the value at current market rates, and generally
reflects the estimated amounts that the Company would receive or pay to terminate the contracts at
the reporting date based on broker quotes for the same or similar instruments.

Additional disclosures that demonstrate how derivative instruments and related hedged items
affect an entity’s financial position, financial performance and cash flows have not been presented
because the impact of derivative instruments is immaterial to the overall consolidated balance sheets,
statements of operations and statements of comprehensive income. See Note 14—Derivative Financial
Instruments.

Guarantees and indemnifications. The Company recognizes an obligation for guarantees and
indemnifications at inception if the fair value is estimable, regardless of the probability of occurrence.
The Company indemnifies issuing and acquiring clients from settlement losses suffered by the failure
of any other customer to honor drafts, travelers cheques, or other instruments processed in
accordance with Visa’s operating regulations. The estimated fair value of the liability for settlement
indemnification is included in accrued liabilities on the consolidated balance sheets and is described in
Note 13—Settlement Guarantee Management. The Company also indemnifies Visa Europe for any
claims brought against Visa Europe arising out of the provision of services by Visa Inc.’s customer
financial institutions, as described in Note 3—Visa Europe.

83

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Share-based compensation. The Company recognizes share-based compensation cost using the

fair value method of accounting. The Company recognizes compensation cost for awards with only
service conditions on a straight-line basis over the requisite service period, which is generally the
vesting period. Compensation cost for performance and market condition based awards is initially
estimated based on target performance and is adjusted as appropriate based on management’s best
estimate throughout the performance period. See Note 18—Share-based Compensation.

Earnings per share. The Company calculates earnings per share using the two-class method to

reflect the different rights of each class and series of outstanding common stock. The dilutive effect of
incremental common stock equivalents is reflected in diluted earnings per share by application of the
treasury stock method. See Note 17—Earnings Per Share. Beginning in the first quarter of fiscal 2010,
the Company included unvested instruments granted in share-based payment transactions that have
non-forfeitable rights to dividends or dividend equivalents in the calculation of earnings per share as a
separate class of security. This change did not result in any impact to fiscal 2009 and 2008 full year
diluted class A net income per share.

Recently Issued Accounting Pronouncements

In June 2009, the FASB issued Accounting Standards Codification (“ASC”) 810-10,

“Consolidation”, which changes how a company determines when an entity that is insufficiently
capitalized or is not controlled through voting (or similar rights) should be consolidated. The
determination of whether a company is required to consolidate an entity is based on, among other
things, an entity’s purpose and design and a company’s ability to direct the activities of the entity that
most significantly impact the entity’s economic performance. The Company will adopt ASC 810-10
effective October 1, 2010. Early adoption is prohibited. The adoption is not expected to have a material
impact on the consolidated financial statements.

In October 2009, the FASB issued Accounting Standards Update (“ASU”) 2009-13, which

addresses the accounting for multiple-deliverable revenue arrangements to enable vendors to account
for products or services (deliverables) separately rather than as a combined unit. The Company will
adopt ASU 2009-13 effective October 1, 2010. The adoption is not expected to have a material impact
on the consolidated financial statements.

In January 2010, the FASB issued ASU 2010-06, which requires additional information in the roll-
forward of Level 3 assets and liabilities, including the presentation of purchases, sales, issuances and
settlements on a gross basis. This ASU impacts disclosures only. The Company will adopt this
guidance in the second quarter of fiscal 2011. See Note 5—Investments and Fair Value
Measurements.

Note 2—The Reorganization

In a series of transactions from October 1 to October 3, 2007, Visa undertook a reorganization in
which Visa U.S.A., Visa International, Visa Canada and Inovant became direct or indirect subsidiaries
of Visa Inc. and the retrospective responsibility plan was established. See Note 4—Retrospective
Responsibility Plan. The Company reflected the reorganization as a single transaction occurring on
October 1, or the reorganization date, using the purchase method of accounting with Visa U.S.A. as
the accounting acquirer. Visa Europe did not become a subsidiary of Visa Inc., but rather remained
owned and governed by its European member financial institutions. See Note 3—Visa Europe.

84

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The Company issued different classes and series of common stock in the reorganization reflecting

the different rights and obligations of the Visa financial institution members and Visa Europe. Total
shares authorized and issued in the reorganization totaled approximately 775 million shares of class B
and class C common stock. A significant portion of the common stock issued to Visa Europe was
redeemed in October 2008. See Note 16 —Stockholders’ Equity.

Note 3—Visa Europe

Under the terms of the reorganization, Visa Europe exchanged its ownership interest in Visa
International and Inovant for Visa Inc. common stock as described in Note 2—The Reorganization, a
put-call option agreement and a Framework Agreement, as described below.

Visa Europe Put Option Agreement. The Company granted Visa Europe a perpetual put option,
which if exercised, will require Visa Inc. to purchase all of the outstanding shares of capital stock of
Visa Europe from its members. The Company is required to purchase the shares of Visa Europe no
later than 285 days after exercise of the put option. The put option provides a formula for determining
the purchase price of the Visa Europe shares, which, subject to certain adjustments, applies Visa Inc.’s
forward price-to-earnings multiple, or the P/E ratio (as defined in the option agreement), at the time the
option is exercised to Visa Europe’s adjusted sustainable income for the forward 12-month period, or
the adjusted sustainable income. The calculation of Visa Europe’s adjusted sustainable income under
the terms of the put option agreement includes potentially material adjustments for cost synergies and
other negotiated items. Upon exercise, the key inputs to this formula, including Visa Europe’s adjusted
sustainable income, will be the result of negotiation between the Company and Visa Europe. The put
option provides an arbitration mechanism in the event that the two parties are unable to agree on the
ultimate purchase price.

At September 30, 2010, the Company revalued the put option, reducing its estimated fair value to
approximately $267 million and recorded corresponding non-cash, other non-operating income of $79
million. This reduction in value was primarily the result of declines in the Company’s P/E ratio during
the second half of fiscal 2010 and does not reflect any change in the likelihood that Visa Europe will
exercise its option.

While this amount represents the fair value of the put option at September 30, 2010, it does not

represent the actual purchase price that the Company may be required to pay if the option is
exercised, which could be several billion dollars or more. The fair value of the put option represents the
value of Visa Europe’s option, which under certain conditions, could obligate the Company to purchase
its member equity interest for an amount above fair value. While the put option is in fact
non-transferable, its fair value represents the Company’s estimate of the amount the Company would
be required to pay a third party market participant to transfer the potential obligation in an orderly
transaction at the measurement date.

The fair value of the put option is computed by comparing the estimated strike price, under the
terms of the Put agreement, to the estimated fair value of Visa Europe. The fair value of Visa Europe is
defined as the estimated amount a third party market participant might pay in an arm’s length
transaction under normal business conditions. A probability of exercise assumption is applied to reflect
the possibility that Visa Europe will never exercise its option.

85

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The estimated fair value of the put option represents a Level 3 accounting estimate due to a lack

of trading in active markets and a lack of observable inputs in measuring fair value. See Note 5—
Investments and Fair Value Measurements. The valuation of the put option therefore requires
substantial judgment. The most subjective of estimates applied in valuing the put option are the
assumed probability that Visa Europe will elect to exercise its option and the estimated differential
between the P/E ratio and the P/E ratio applicable to Visa Europe on a standalone basis at the time of
exercise, which the Company refers to as the “P/E differential”.

Exercise of the put option is at the sole discretion of Visa Europe (on behalf of the Visa Europe

shareholders pursuant to authority granted to Visa Europe, under its Articles of Association). The
Company estimates the assumed probability of exercise based on reasonably available information
including, but not limited to: (i) Visa Europe’s stated intentions; (ii) indications that Visa Europe is
preparing to exercise as reflected in its reported financial results; (iii) evaluation of market conditions,
including the regulatory environment, that could impact the potential future profitability of Visa Europe;
and (iv) qualitative factors applicable to Visa Europe’s largest members, which could indicate a change
in their need or desire to liquidate their investment holdings. Factors impacting the assumed P/E
differential used in the calculation include material changes in the P/E ratio of Visa Inc. and those of a
group of comparable companies used to estimate the forward price-to-earnings multiple applicable to
Visa Europe.

In determining the fair value of the put option at September 30, 2010, the Company assumed a
40% probability of exercise by Visa Europe at some point in the future and an estimated long-term P/E
differential at the time of exercise of 3.5x. In determining the fair value of the put option at
September 30, 2009, the Company assumed a 40% probability of exercise by Visa Europe and an
estimated long-term P/E differential at the time of exercise of 5.3x. The decrease in the P/E differential
reflects the overall decrease in Visa Inc.’s P/E during the second half of fiscal 2010.

The put option is exercisable at any time at the sole discretion of Visa Europe. As such, the put

option liability is included in accrued liabilities on our consolidated balance sheet at September 30,
2010. Classification in current liabilities is not an indication of management’s expectation of exercise
and simply reflects the fact that the obligation resulting from the exercise of the instrument could
become payable within 12 months.

Visa Call Option Agreement. Visa Europe granted to Visa Inc. a perpetual call option under which

the Company may be entitled to purchase all of the share capital of Visa Europe. The Company may
exercise the call option, in the event of certain triggering events. These triggering events involve the
performance of Visa Europe measured as an unremediated decline in the number of merchants or
ATM’s in the Visa Europe region that accepts Visa-branded products. The Company believes the
likelihood of these triggers occurring to be remote.

The Framework Agreement. The relationship between Visa Inc. and Visa Europe is governed by a
Framework Agreement, which provides for trademark and technology licenses and bilateral services as
described below.

The Company granted to Visa Europe exclusive, irrevocable and perpetual licenses to use the
Visa trademarks and technology intellectual property owned by the Company and certain affiliates
within the Visa Europe region for use in the field of financial services, payments, related information

86

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

technology and information processing services and participation in the Visa system. Visa Europe may
sublicense the Visa trademarks and technology intellectual property to its members and other
sublicensees under agreed upon circumstances.

The quarterly base fee for these irrevocable and perpetual licenses is recorded in other revenues
and is approximately $143 million per year, except for fiscal 2008 during which the fee was $41 million
due to an agreed upon formula. A liability of $132 million representing the estimated obligation to
provide the licenses during fiscal 2008 at below fair value was included in the total purchase
consideration in the reorganization, and fully settled upon redemption of Visa Europe’s class C (series
II) and class C (series III) common shares in October 2008.

Beginning November 9, 2010, the quarterly base fee is adjusted annually based on the annual

growth of the gross domestic product of the European Union, although the adjustment can never
reduce the quarterly base fee below $143 million per year. The Company determined through an
analysis of the fee rates implied by the economics of the agreement that the quarterly base fee, as
adjusted in future periods based on the growth of the gross domestic product of the European Union,
approximates fair value.

Visa Europe must comply with certain agreed upon global rules governing the use and

interoperability of the Visa trademarks and interoperability of Visa Inc.’s systems with the systems of
Visa Europe. The parties will also guarantee the obligations of their respective clients and members to
settle transactions, manage certain relationships with sponsors, clients and merchants, and comply
with rules relating to the operation of the Visa enterprise. The Company will indemnify Visa Europe for
claims arising from activities in the field of financial payment and processing services brought outside
Visa Europe’s region and Visa Europe will indemnify Visa Inc. for any likewise claims brought within
Visa Europe’s region. The Company has not recorded liabilities associated with these obligations as
the fair value of such obligations was determined to be nominal at September 30, 2010 and 2009,
respectively.

Visa Inc. also provides Visa Europe with authorization, clearing and settlement services for cross-

border transactions involving Visa Europe’s region and the rest of the world. During fiscal 2010, Visa
Europe substantially deployed its own regional clearing and settlement system and Visa Inc. ceased
the provision of clearing and settlement system services for transactions occurring within Visa Europe’s
region. The parties are expected to continue to share foreign exchange revenues related to currency
conversion for transactions involving European cardholders, as well as other cross-border transactions
that take place in Visa Europe’s region, until mid fiscal 2011. The parties also use each others’ value-
added processing products and other services. The Company has determined that the value of
services exchanged as a result of these various agreements approximates fair value at September 30,
2010 and 2009, respectively.

Note 4—Retrospective Responsibility Plan

The Company has established several related mechanisms designed to address potential liability

under certain litigation referred to as the “covered litigation”. These mechanisms are included in and
referred to as the retrospective responsibility plan, or the plan, and consist of an escrow agreement, a
loss sharing agreement, an interchange judgment sharing agreement, the conversion feature of the
Company’s shares of class B common stock and the indemnification obligations of the Visa U.S.A.

87

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

members pursuant to Visa U.S.A.’s certificate of incorporation and bylaws and in accordance with their
membership agreements.

In accordance with the escrow agreement, following the Company’s IPO in fiscal 2008, the

Company deposited $3.0 billion of the proceeds of the offering in an escrow account, from which
settlements of, or judgments in, the covered litigation are being paid. Under the terms of the plan, when
the Company funds the escrow account, the shares of class B common stock are subject to dilution
through an adjustment to the conversion rate of the shares of class B common stock to shares of class
A common stock. The initial deposit reduced this conversion rate to 0.7143. The escrow funds are held
in money market investments along with the income earned, less applicable taxes, and are classified
as restricted cash on the consolidated balance sheet. The amount of the escrow funds classified as a
non-current asset is equivalent to the actual, undiscounted amount of covered litigation payments
expected to be made beyond one year from the balance sheet date for settled claims. The amount of
the escrow was determined by the litigation committee. The litigation committee was established
pursuant to the litigation management agreement among Visa Inc., Visa U.S.A., Visa International and
the members of the litigation committee, all of whom are affiliated with, or act for, certain Visa U.S.A.
members.

In December 2008, the Company filed a Fifth Amended and Restated Certificate of Incorporation

with the Secretary of State of Delaware. The amendment enabled the Company to, under certain
conditions, deposit operating cash directly into the escrow account resulting in a further reduction in the
conversion rate applicable to the Company’s class B common stock.

Subsequent to the initial funding, the Company made additional deposits of operating cash into the

escrow account, which had the effect of the Company repurchasing its common stock as follows:

Funding under the plan . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase price per share(2) . . . . . . . . . . . . . . . . . . . . .
Equivalent shares of class A common stock

repurchased . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Conversion rate after funding of class B common stock
to class A common stock . . . . . . . . . . . . . . . . . . . . . . .
As-converted class B common stock after funding . . . .

Fiscal 2011

Fiscal 2010

Fiscal 2009

October
2010(1)

May
2010

July
2009

December
2008

(in millions except per share data and conversion rate)

$
800
$ 72.74

$
500
$ 74.22

$
700
$ 60.45

$ 1,100
$ 52.88

11

7

12

21

0.5102
125

0.5550
136

0.5824
143

0.6296
155

(1) On September 21, 2010, the Company announced it will deposit $800 million into the litigation
escrow account. The funds were deposited into the escrow account on October 8, 2010.
(2) Price per share calculated using the volume-weighted average price of the Company’s class A
common stock over a pricing period in accordance with the Company’s amended and restated
certificate of incorporation.

88

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The following table sets forth the changes in the escrow account:

Fiscal 2010

Fiscal 2009

(in millions)

Balance at October 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Funding under the plan . . . . . . . . . . . . . . . . . . . . . . . . . .
American Express settlement payments . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Discover settlement payments(1)
Interest earned, less applicable taxes . . . . . . . . . . . . . .

Balance at September 30 . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Less: Current portion of escrow account

$ 1,715
500
(280)
—

1

$ 1,936
(1,866)

$ 1,928
1,800
(280)
(1,748)
15

$ 1,715
(1,365)

Long-term portion of escrow account . . . . . . . . . . . . . . . . . .

$

70

$

350

(1) The Company made payments totaling $1.9 billion related to the Discover settlement during fiscal

2009. Of the $1.9 billion payment, $1.7 billion was funded through the escrow account under the
plan and $145 million, $65 million of which was reimbursed by Morgan Stanley evenly over the
four fiscal 2009 quarters, was funded from the Company’s operating cash.

An accrual for covered litigation is recorded when loss is deemed to be probable and reasonably

estimable. In making this determination, the Company evaluates information including funding
decisions made by the litigation committee. The accrual related to covered litigation could be either
higher or lower than the escrow account balance. The Company did not record an additional accrual
for covered litigation during fiscal 2010.

The Company, at the request of the litigation committee, may conduct additional sales of class A

common stock in order to increase the size of the escrow account, in which case the conversion rate of
the class B common stock into class A common stock will be subject to additional dilutive adjustments
to the extent of the proceeds from those sales. To the extent that amounts available under the escrow
arrangement and agreements in the plan are insufficient to fully resolve the covered litigation, the
Company will use commercially reasonable efforts to enforce the indemnification obligations of Visa
U.S.A.’s members for such excess amount, including but not limited to enforcing indemnification
obligations pursuant to Visa U.S.A.’s certificate of incorporation and bylaws and in accordance with
their membership agreements.

Visa Inc. has entered into a loss sharing agreement with Visa U.S.A., Visa International and

certain Visa U.S.A. members. The loss sharing agreement provides for the indemnification of Visa
U.S.A., Visa International and, in certain circumstances, Visa Inc. with respect to: (i) the amount of a
final judgment paid by Visa U.S.A. or Visa International in the covered litigation after the operation of
the interchange judgment sharing agreement, plus any amounts reimbursable to the interchange
judgment sharing agreement signatories; or (ii) the damages portion of a settlement of a covered
litigation that is approved as required under Visa U.S.A.’s certificate of incorporation by the vote of Visa
U.S.A.’s specified voting members. The several obligation of each bank that is a party to the loss
sharing agreement will equal the amount of any final judgment enforceable against Visa U.S.A., Visa
International or any other signatory to the interchange judgment sharing agreement, or the amount of
any approved settlement of a covered litigation, multiplied by such bank’s then-current membership
proportion as calculated in accordance with Visa U.S.A.’s certificate of incorporation.

89

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Visa U.S.A. and Visa International also entered into an interchange judgment sharing agreement
with certain Visa U.S.A. members that have been named as defendants in the interchange litigation.
Under this judgment sharing agreement, Visa U.S.A. members that are signatories will pay their
membership proportion of the amount of a final judgment not allocated to the conduct of MasterCard.

Note 5—Investments and Fair Value Measurements

The Company measures certain assets and liabilities at fair value. See Note 1—Summary of

Significant Accounting Policies.

Assets and Liabilities Measured at Fair Value on a Recurring Basis.

Fair Value Measurements at September 30
Using Inputs Considered as

Level 1

Level 2

Level 3

2010

2009

2010

2009

2010

2009

(in millions)

Assets

Cash equivalents and restricted cash

Money market funds and time deposits . . . . . . $5,448 $5,977

Investment securities

U.S. government-sponsored agency debt

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canadian government debt securities . . . . . . .
Equity securities . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . . . . . . . .
Other asset backed securities . . . . . . . . . . . . . .
Auction rate securities . . . . . . . . . . . . . . . . . . . .

Derivative financial instruments

$135 $169
7

—

60

73

$ — $ 10
6
5
13

—
—
13

Foreign exchange derivative instruments . . . .

5

16

$5,508 $6,050 $140 $192 $ 13 $ 34

Liabilities

Other liabilities

Visa Europe put option . . . . . . . . . . . . . . . . . . .
Foreign exchange derivative instruments . . . .

$267 $346

$ 56 $ 96

There were no transfers between Level 1 and Level 2 assets during fiscal 2010.

Level 2 assets and liabilities measured at fair value on a recurring basis. Government-sponsored

debt securities and foreign exchange derivative instruments are classified as Level 2 within the fair
value hierarchy. The fair value of the government-sponsored debt securities is based on quoted prices
in active markets for similar assets. Foreign exchange derivative instruments are valued using inputs
that are observable in the market or can be derived principally from or corroborated with observable
market data. There was no substantive change to the valuation techniques and related inputs used to
measure fair value during fiscal 2010.

90

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Level 3 assets and liabilities measured at fair value on a recurring basis. Corporate debt

securities, mortgage backed securities, other asset backed securities and auction rate securities are
classified as Level 3 due to a lack of trading in active markets and a lack of observable inputs in
measuring fair value. Valuations for these securities were provided by the Company’s pricing vendors
and are based on significant unobservable inputs. There was no substantive change to the valuation
techniques and related inputs used to measure fair value during fiscal 2010.

The Company granted Visa Europe a perpetual put option which is carried at fair value in accrued

liabilities on the consolidated balance sheets with changes in the fair value recorded in the
consolidated statements of operations. See Note 3—Visa Europe. The liability is classified within Level
3 as the assumed probability that Visa Europe will elect to exercise its option and the estimated P/E
differential are among several unobservable inputs used to value the put option.

A separate roll-forward of Level 3 investments measured at fair value on a recurring basis is not

presented because the primary fiscal 2010 and 2009 activities are the liquidation of the corporate debt
securities, mortgage backed securities and other asset backed securities via sales and maturities, and
$8 million of other-than-temporary impairment in fiscal 2009. These investments were fully liquidated
by September 30, 2010 and resulted in a pre-tax gain of approximately $1 million to investment
income, net, in fiscal 2010. There was no change in fair value or other activity related to the Company’s
auction rate securities during fiscal 2009 and fiscal 2010. The fair value of the Visa Europe put option
was revalued from $346 million to $267 million in fiscal 2010, resulting in an $79 million increase to
other non-operating income in fiscal 2010. See Note 3—Visa Europe.

Assets measured at fair value on a nonrecurring basis. Certain financial assets are measured at

fair value on a nonrecurring basis.

Non-marketable equity investments and investments accounted for under the equity method. The

Company applies fair value measurement to its strategic investments which are accounted for under
the cost and equity methods. Strategic investments are classified as Level 3 due to the absence of
quoted market prices, inherent lack of liquidity, and the fact that inputs used to measure fair value are
unobservable and require management judgment. If events or circumstances indicate that these
investments may be impaired, the Company revalues the investments using various assumptions
including financial metrics and ratios of comparable public companies. During fiscal 2010, certain
events and circumstances triggered impairment analyses for certain non-marketable equity securities
which resulted in recognized losses of $3 million and $7 million in fiscal 2010 and 2009, respectively.

Due to a change in the investment relationship with one of its investees during fiscal 2010, the
Company reclassified equity securities accounted for as available-for-sale investments with a cost
basis of $9 million to an equity method investment. As a result, the Company also reversed net
unrealized gains of $15 million, pre-tax, from accumulated other comprehensive income and recorded
a loss of $3 million in equity in earnings of unconsolidated affiliates.

At September 30, 2010 and September 30, 2009, non-marketable equity security investments and
investments accounted for under the equity method totaled $114 million and $102 million, respectively.
These assets are classified in other assets on the consolidated balance sheets. See Note 7-Prepaid
Expenses and Other Assets.

91

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Reserve Primary Fund. After the Reserve Primary Fund, or the Fund, was unable to honor the
Company’s request for a full redemption of its investment in 2008, the Company began accounting for
its investment in the Fund under the cost method, and considered it a Level 3 asset for which a market
price is not readily determinable. The fair value was estimated by discounting the Company’s pro-rata
ownership of the Fund’s underlying investment holdings based upon an estimate of inherent risk,
resulting in an impairment charge of $29 million in fiscal 2008. During fiscal 2009 and 2010, the
Company substantially received its remaining pro-rata ownership in the Fund, resulting in the
recognition of a pre-tax gain of $20 million in investment income, net during fiscal 2010, for amounts
received in excess of the carrying value. See Note 7—Prepaid Expenses and Other Assets and Note
22—Legal Matters for additional information regarding this asset.

Long-lived assets such as goodwill, finite-lived intangible assets, and property, equipment and

technology are considered non-financial assets. The Company does not have any significant
non-financial liabilities. During fiscal 2010 and at September 30, 2010, there was no indication that the
Company’s long-lived assets were impaired. Indefinite-lived intangible assets consist of Visa’s
tradename, customer relationships, and Visa Europe franchise right acquired in the October 2007
reorganization. The Company completed its annual impairment review of its indefinite-lived assets as
of July 1, 2010 and concluded there was no impairment.

Available-for-sale investments

Available-for-sale investment securities, which are recorded at fair value, consist of the types of

securities presented below. The amortized cost, unrealized gains and losses, and fair value of
available-for-sale securities are as follows:

Available-For-Sale
(in millions)

Amortized
Cost

Gross Unrealized

Gains

Losses

Fair
Value

September 30, 2010:
Debt securities:

U.S. government-sponsored agency debt securities . . . . . . . . .
Auction rate securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of available-for-sale securities . . . . . . . . . . . . .

Long-term available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . .

$130
13

$143

$ 5
—

$ 5

$— $ 135
13

—

$— $ 148
(124)

$ 24

92

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

September 30, 2009:
Debt securities:

U.S. government-sponsored agency debt securities . . . . . . . . .
Canadian government debt securities . . . . . . . . . . . . . . . . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mortgage backed securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other asset backed securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Auction rate securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of available-for-sale securities . . . . . . . . . . . . .

Long-term available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . .

Available-For-Sale
(in millions)

Amortized
Cost

Gross Unrealized

Gains

Losses

Fair
Value

$160
7
10
6
5
13
7

$208

$ 9
—
—
—
—
—

7

$ 16

$—
—
—
—
—
—
—

$—

$169
7
10
6
5
13
14

$224
(56)

$168

The contractual maturity of available-for-sale debt securities regardless of their balance sheet

classification is presented below. Contractual maturities may differ from expected maturities as
borrowers may have the right to prepay certain obligations in advance of the contractual due date.

September 30, 2010:
Due within one year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Due after 1 year through 5 years . . . . . . . . . . . . . . . . . . .
Due after 5 years through 10 years . . . . . . . . . . . . . . . . .
Due after 10 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amortized Cost

Fair Value

(in millions)

$120
10
—
13

$143

$124
11
—
13

$148

Trading assets

Trading assets primarily consist of mutual fund investments related to various employee

compensation plans. See Note 1—Summary of Significant Accounting Policies. As of September 30,
2010 and September 30, 2009, trading assets totaled $60 million and $59 million, respectively.

93

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Investment income

Investment income, net, consisted of the following:

For the Years Ended
September 30,

2010

2009

2008

(in millions)

Interest and dividend income on cash and investments . . . . . . . . . . . . . . . . . . . . . . $ 26 $113 $279
Gain on other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment securities-available-for-sale:

473 —

20

Gross realized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross realized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —

2

3

—

2
(3)

Investment securities-trading assets:

Unrealized gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Realized gains (losses)
Other-than-temporary impairment on investments and other assets . . . . . . . . . . . .

3
1
(3)

8 —
(6) —

(16)

(67)

Investment income, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 49 $575 $211

The gain on other investments in fiscal 2009 represents the pre-tax gain from the sale of the

Company’s equity interest in VisaNet do Brasil.

Note 6—CyberSource Acquisition

On July 21, 2010, the Company completed its acquisition of all of the outstanding shares of

common stock of CyberSource Corporation, a leading provider of electronic payment, risk
management and payment security solutions to online merchants. The combination was executed to
accelerate the growth of Visa’s eCommerce category and enhance the value of the Company’s
network, product and service offerings to financial institutions, merchants, partners and consumers.

Total purchase consideration was approximately $2.0 billion, paid with cash on hand as follows:

Acquisition of approximately 72 million shares of outstanding

common stock of CyberSource at $26.00 per share . . . . . . . . . . . . . . .
Fair value of earned stock options settled . . . . . . . . . . . . . . . . . . . . . . . . .

Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(in millions)

$1,866
86

$1,952

94

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Total purchase consideration has been allocated to the tangible and identifiable intangible assets
and to liabilities assumed based on their respective fair values on the acquisition date. The excess of
purchase consideration over net assets assumed was recorded as goodwill, which represents the
value that is expected from expanding the Company’s online payment and related fraud and security
management capabilities, and other synergies. The $1.2 billion of additional goodwill represents the
only activity to the Company’s goodwill during the fiscal year. The Company allocates goodwill to
reporting units based on the reporting unit expected to benefit from the acquisition. Of the $1.2 billion,
approximately $0.8 billion was allocated to a second reporting unit. The remainder was allocated to the
Company’s original reporting unit to reflect the incremental growth and synergy this acquisition will
provide to the Company’s existing business. None of the additional goodwill is expected to be
deductible for tax purposes. The following table summarizes the purchase price allocation, which is
preliminary pending finalization of the valuation analysis.

Tangible assets and liabilities

Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(in millions)

$ 259
150
(45)
(256)
605
1,239

$1,952

Intangible assets consist of customer relationships, reseller relationships and tradenames, which
have useful lives ranging from 5 to 15 years. See Note 9—Intangible Assets, Net. The Company also
acquired $122 million of technology assets, which have weighted average useful lives of 7 years, and
are recognized in property, equipment and technology, net on the consolidated balance sheets. See
Note 8—Property, Equipment and Technology, Net. The following table summarizes the fair value of
the acquired intangible assets. See Note 9—Intangible Assets, Net.

Customer relationships . . . . . . . . . . . . . . . . . . . . . . . .
Reseller relationships . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fair Value

(in millions)
$320
95
190

Total amortizable intangible assets . . . . . . . . . . . . . .

$605

Weighted-Average
Useful Life

10
9
15

12

In connection with the acquisition, non-vested in-the-money stock options held by CyberSource

employees on the acquisition date were terminated and replaced with approximately 1.6 million of the
Company’s non-qualified stock options, with a total fair value of approximately $46 million to be
expensed over a period of three years from the original grant date of the CyberSource options. See
Note 18—Share-based Compensation. The Company also expensed as incurred approximately $13
million of acquisition-related costs during fiscal 2010, which consisted primarily of professional fees
related to closing the transaction. There was no contingent consideration related to the acquisition.

The consolidated financial statements include the operating results of CyberSource from the date

of the acquisition.

95

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Note 7—Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consisted of the following:

September 30,
2010

September 30,
2009

(in millions)

Prepaid expenses and maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Income tax receivable—(See Note 21—Income Taxes)
Money market investment—Reserve Primary Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

$ 72
140
—
30
$242

$ 97
135
69
65
$366

Other non-current assets consisted of the following:

September 30,
2010

September 30,
2009

(in millions)

. . . .
Other investments—(See Note 5—Investments and Fair Value Measurements)
Pension asset—(See Note 12—Pension, Postretirement and Other Benefits)
. . . . . .
Long-term prepaid expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

$114
53
30
$197

$102
—
23
$125

The money market investment represents the carrying value of the Company’s investment in the

Reserve Primary Fund, or the Fund. During fiscal 2008, the Company recorded a $29 million other-
than-temporary impairment against the Company’s original investment of $982 million when the Fund
failed to honor the Company’s request for a full redemption of its investment. The Company received
distributions totaling $89 million and $884 million from the Fund in fiscal 2010 and 2009, respectively,
which substantially represented the Company’s remaining pro-rata ownership in the Fund. Total
distributions received were in excess of the carrying value of the Company’s investment in the Fund,
resulting in the recognition of a pre-tax gain of $20 million in investment income, net during fiscal 2010.
See Note 5—Investments and Fair Value Measurements and Note 22—Legal Matters.

The increase in other non-current assets was primarily due to the Company’s U.S. qualified

pension plan becoming overfunded upon remeasurement at September 30, 2010.

Note 8—Property, Equipment and Technology, Net

Property, equipment and technology, net consisted of the following:

September 30,
2010

September 30,
2009

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings and building improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture, equipment and leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction-in-progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total property, equipment and technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, equipment and technology, net

96

(in millions)
$

$

71
648
687
75
908
2,389
(1,032)
$ 1,357

71
629
598
43
688
2,029
(825)
$1,204

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

At September 30, 2010, property, equipment and technology, net included $143 million in net
assets acquired as part of the CyberSource acquisition, which primarily comprise technology assets.
Technology consists of both purchased and internally developed software. Internally developed
software primarily represents software utilized by the VisaNet electronic payment network. At
September 30, 2010, and September 30, 2009, accumulated amortization for technology was $577
million and $434 million, respectively.

At September 30, 2010, estimated future amortization expense on technology placed in service

was as follows:

Fiscal (in millions)

2011

2012

2013

2014

2015 and
thereafter

Estimated future amortization expense . . . .

$76

$67

$62

$49

$77

Total

$331

Depreciation and amortization expense related to property, equipment and technology was $265

million, $226 million and $237 million for fiscal 2010, 2009 and 2008, respectively. Included in those
amounts was amortization expense on technology of $137 million, $128 million and $129 million for
fiscal 2010, 2009, and 2008, respectively.

Note 9—Intangible Assets, Net

At September 30, 2010 and 2009, the Company’s indefinite-lived intangible assets consisted of
customer relationships of $6.8 billion, Visa tradename of $2.6 billion and a Visa Europe franchise right
of $1.5 billion, all of which were acquired as part of the Company’s October 2007 reorganization.
Customer relationships represent the value of relationships with clients from the acquired entities.
Tradename represents the value of the Visa brand utilized by the acquired entities. Visa Europe’s
franchise right represents the value of the right to franchise the use of the Visa brand, use of Visa
technology and access to the overall Visa network in the Visa Europe region. The Company did not
have any finite-lived intangible assets at September 30, 2009.

In July 2010, the Company acquired finite-lived intangible assets from CyberSource consisting of

customer relationships, primarily reflecting its online merchant customer base; reseller relationships,
primarily reflecting its referral partnerships that generate new merchant clients; and tradenames,
representing the value of the CyberSource and Authorize.Net brands associated with their online
payment solutions. See Note 6—CyberSource Acquisition. The fair value of these intangible assets
and related accumulated amortization expense was as follows:

Finite-lived intangible assets

Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . .
Reseller relationships . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tradenames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total finite-lived intangible assets . . . . . . . . . . . . . . . . . . . . .

Indefinite-lived intangible assets . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Total intangible assets, net

97

Finite-lived Intangible Assets
September 30, 2010

Gross

$320
95
190
$605

Accumulated
Amortization

(in millions)

Net

$ (6)
(2)
(2)
$(10)

$

$

314
93
188
595

10,883
$11,478

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Amortization expense related to finite-lived intangible assets was approximately $10 million in

fiscal 2010. At September 30, 2010, estimated future amortization expense on finite-lived intangible
assets is as follows:

Fiscal (in millions)

2011

2012

2013

2014

2015 and
thereafter

Estimated future amortization expense . . . .

$59

$59

$59

$59

$359

Total

$595

There was no impairment related to the Company’s indefinite-lived or finite-lived intangible assets

during fiscal 2010, 2009 or 2008.

Note 10—Accrued and Other Liabilities

Accrued liabilities consisted of the following:

September 30,
2010

September 30,
2009

(in millions)

Visa Europe put option(1)—(See Note 3—Visa Europe) . . . . . . . . . . . . . . . .
Accrued operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued marketing and product expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued income taxes—(See Note 21—Income Taxes) . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$267
100
58
42
40
118

$625

$346
87
103
39
23
156

$754

Other long-term liabilities consisted of the following:

September 30,
2010

September 30,
2009

(in millions)

Accrued income taxes—(See Note 21—Income Taxes) . . . . . . . . . . . . . . .
Employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$423
76
118

$617

$304
119
49

$472

(1) The put option is exercisable at any time at the sole discretion of Visa Europe with payment

required 285 days thereafter. Classification in current liabilities is not an indication of
management’s expectation of exercise and simply reflects the fact that the obligation resulting
from the exercise of the instrument could become payable within 12 months.

98

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Note 11—Debt

The Company had outstanding debt as follows:

5.60% Senior secured notes—Series B, principal and interest payments

payable quarterly, due December 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . .
8.28% Secured notes—Series B, principal and interest payments payable
monthly, due September 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7.83% Secured notes—Series B, principal and interest payments payable
monthly, due September 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total principal amount of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unamortized discount, debt issuance costs and other costs . . . . . . . . . . . .

Total debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion of long-term debt

Long-term debt

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

September 30,
2010

September 30,
2009

(in millions)

$ 15

$ 22

13

17

$ 45
(1)

$ 44
(12)

$ 32

16

19

$ 57
(1)

$ 56
(12)

$ 44

The estimated fair value of the Company’s debt at September 30, 2010 and 2009 is $50 million

and $64 million, respectively, based on credit ratings for similar notes.

5.60% Senior Secured Notes-Series B

In December 2002, Visa U.S.A. issued $68 million in series B senior secured notes with a maturity

date of ten years. The note is collateralized by the Company’s Colorado facility, which consists of two
data centers and an office building, in addition to processing assets and developed software.

8.28% Secured Notes-Series B and 7.83% Secured Notes-Series B

In September 1994 and September 1995, a real estate partnership owned jointly by Visa U.S.A.
and Visa International issued notes that are secured by certain office properties and facilities used by
the Company in California, known as the 1994 Lease Agreement and 1995 Lease Agreement,
respectively. Series B of each of these notes, totaling $26 million and $27 million, respectively, was
issued with a stated maturity of September 23, 2014 and September 15, 2015, respectively. These
notes are payable monthly with interest-only payments for the first ten years and payments of interest
and principal for the remainder of the term. In May 2008, amendments for both of these lease
agreements were executed under which remaining obligations are guaranteed by Visa Inc. The
amendment to the 1994 Lease Agreement also stipulates that the interest rate will be adjusted upward
if the long-term senior unsecured debt rating of Visa Inc. falls below certain stipulated levels.

Future Principal Payments

Future principal payments on the Company’s outstanding debt are as follows:

Fiscal

2011

2012

2013

2014

2015

Total

(in millions) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12

13

8

7

5

$45

99

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

U.S. Commercial Paper Program

Visa International maintains a U.S. commercial paper program to support its working capital
requirements and for general corporate purposes. This program allows the Company to issue up to
$500 million of unsecured debt securities, with maturities up to 270 days from the date of issuance and
at interest rates generally extended to companies with comparable credit ratings. The Company had no
outstanding obligations under this program during and at the end of fiscal 2010 and 2009.

Revolving Credit Facilities

In 2008, Visa Inc. entered into a $3.0 billion five-year revolving credit facility (the “February 2008
Agreement”). The February 2008 Agreement matures on February 15, 2013 and contains covenants
and events of defaults customary for facilities of this type. The participating lenders in this revolving
credit facility include affiliates of certain holders of the Company’s class B and class C common stock,
and certain of the Company’s clients or affiliates of its clients. This revolving credit facility is maintained
to provide liquidity in the event of settlement failures by its clients, to back up the commercial paper
program and for general corporate purposes.

Loans under the five-year facility may be in the form of: (1) Base Rate Advance, which will bear
interest at a rate equal to the higher of the Federal Funds Rate plus 0.5% and the Bank of America prime
rate; (2) Eurocurrency Advance, which will bear interest at a rate equal to LIBOR (as adjusted for
applicable reserve requirements) plus an applicable cost adjustment and an applicable margin of 0.11%
to 0.30% based on our credit rating; or (3) U.S. Swing Loan, Euro Swing Loan, or Foreign Currency
Swing Loan, which will bear interest at the rate equal to the applicable Swing Loan rate for that currency
plus the same applicable margin plus additionally for Euro and Sterling loans, an applicable reserve
requirement and cost adjustment. The Company also agrees to pay a facility fee on the aggregate
commitment amount, whether used or unused, at a rate ranging from 0.04% to 0.10% and a utilization
fee on loans at a rate ranging from 0.05% to 0.10% based on the Company’s credit rating. Currently, the
applicable margin is 0.15%, the facility fee is 0.05% and the utilization fee is 0.05%.

There were no borrowings under the revolving credit facility and the Company was in compliance

with all related covenants during and at the end of fiscal 2010 and fiscal 2009.

Note 12—Pension, Postretirement and Other Benefits

The Company sponsors various qualified and non-qualified defined benefit pension and
postretirement benefit plans which provide for retirement and medical benefits for substantially all
employees residing in the United States. The Company uses a September 30 measurement date for its
pension and postretirement benefit plans.

Defined Benefit Pension Plan

The defined benefit pension plan benefits are based on years of service, age, and eligible

compensation. Employees hired before January 1, 2008 earn benefits based on their pay during their
last five years of employment. Employees hired or rehired on or after January 1, 2008 earn benefits
based on a cash balance formula. Effective January 1, 2011, all employees will accrue benefits under
the cash balance formula and will cease to accrue benefits under any other formula. An employee’s
cash balance account is credited with an amount equal to 6% of eligible compensation plus interest
based on 30-year Treasury securities. The funding policy is to contribute annually no less than the
minimum required contribution under ERISA.

100

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Effective October 1, 2008, the pension plan was amended to provide death benefits of 100% of
the value of the accrued benefit to a participant’s beneficiary or estate. Prior to this amendment, the
plan provided a 50% death benefit only to a participant’s spouse.

On January 12, 2010, the Company approved an amendment to the pension plan to conform the plan to
the Pension Protection Act of 2006. The combined effects of the resulting plan remeasurement, as well as the
completion of the annual census data update, reduced fiscal 2010 net periodic pension cost by $19 million.

Effective August 1, 2010, participation in the plan was extended to former employees of CyberSource

following its acquisition by the Company in July 2010. See Note 6—CyberSource Acquisition. The additional
participants are not expected to materially increase the fiscal 2010 or future annual pension cost.

Postretirement Benefits Plan

The postretirement benefits plan provides medical benefits for retirees and dependents who meet

minimum age and service requirements. Benefits are provided from retirement date until age 65.
Retirees must contribute on a monthly basis for the same coverage that is generally available to active
employees and their dependents. The Company’s contributions are funded on a current basis.

In August 2008, the Company amended its postretirement benefits plan to discontinue the
employer subsidy for all participants not yet retirement eligible at December 31, 2008, resulting in a
curtailment gain of $2 million in fiscal 2008.

Summary of Plan Activities

Change in Projected Benefit Obligation/Accumulated Postretirement Benefit Obligation:

Pension Benefits

Other
Postretirement Benefits

2010

2009

2010

2009

Benefit obligation-beginning of fiscal year . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plan amendments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial loss (gain)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefit obligation-end of fiscal year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$739
45
40
(12)
3
—
(72)

$743

Accumulated benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$743

Change in Plan Assets:
Fair value of plan assets-beginning of fiscal year . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Company contribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fair value of plan assets-end of fiscal year

. . . . . . . . . . . . . . . . . . . . . . . . . .

Funded status at end of fiscal year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Recognized in Consolidated Balance Sheets:
Noncurrent asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncurrent liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Funded status at end of fiscal year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$703
73
62
(72)

$766

$ 23

$ 53
(10)
(20)

$ 23

101

$667
51
46
—
64
4
(93)

$739

$720

$624
6
166
(93)

$703

$ (36)

$ —

(4)
(32)

$ (36)

(in millions)
$ 43
—
1
—

(6)

—

(4)

$ 34

NA

$—
—
4
(4)

$—

$(34)

$—

(4)
(30)

$(34)

$ 50
—
2
—

(5)

—

(4)

$ 43

NA

$—
—
4
(4)

$—

$(43)

$—

(5)
(38)

$(43)

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Amounts recognized in accumulated comprehensive income before tax:

Pension Benefits

Other
Postretirement Benefits

September 30,

September 30,

2010

2009

2010

2009

(in millions)

Net actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total

$240
(51)
$189

$276
(48)
$228

$ (7)
(20)
$(27)

$ (3)
(23)
$(26)

Amounts from accumulated other comprehensive income to be amortized into net periodic

benefit cost in fiscal 2011:

Actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19
(9)
$10

$(1)
(3)
$(4)

Benefit obligation and fair value of plan assets with obligations in excess of plan assets:

Pension Benefits

Other
Postretirement Benefits

(in millions)

Accumulated benefit obligation in excess of plan assets
Accumulated benefit obligation, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Projected benefit obligation in excess of plan assets
Benefit obligation, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net periodic pension and other postretirement plan cost:

Pension Benefits

September 30,

2010

2009

(in millions)

$ 30
—

$ 30
—

$ 21
—

$739
703

Pension Benefits

Other
Postretirement Benefits

Fiscal

2010

2009

2008

2010

2009

2008

. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Service cost
Interest cost
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on assets . . . . . . . . . . . . . . . . .
Amortization of:
Prior service credit
. . . . . . . . . . . . . . . . . . . . . . .
Actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . .
Net benefit cost . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment gain . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement loss . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net periodic benefit cost . . . . . . . . . . . . . .

$ 45
40
(50)

(9)
16
42
—
—
$ 42

$ 51
46
(45)

(8)
14
58
—

3
$ 61

102

(in millions)
$—

$ 50
40
(42)

(13)
7
42
—
27
$ 69

1

—

(3)
(1)
(3)

—
—
$ (3)

$—

2

—

(3)

—

(1)

—
—
$ (1)

$ 5
5

—

(5)
2
7
(2)

—
$ 5

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Other changes in plan assets and benefit obligations recognized in other comprehensive

income:

Pension Benefits

Other
Postretirement Benefits

2010

2009

2010

2009

Current year actuarial (gain)loss . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial (loss)gain . . . . . . . . . . . . . . . . . . . . . . . . .
Current year prior service (credit)cost
. . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit . . . . . . . . . . . . . . . . . . . . . . . . .

$107
(17)

$(20)
(16)
(12) —

9

8

(in millions)
$ (5)
1

—

3

Total recognized in other comprehensive income . . . . . . . . . . . . .

$(39)

$ 98

$ (1)

$ (5)
—
—

3

$ (2)

Total recognized in net periodic benefit cost and other

comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3

$159

$ (4)

$ (3)

Weighted Average Actuarial Assumptions:

2010

Fiscal

2009

2008

Discount rate for benefit obligation(1)

Pension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.25% 5.60% 6.75%
3.45% 4.43% 6.24%

Discount rate for net periodic benefit cost

Pension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term rate of return on plan assets(2) . . . . . . . . . . . . . . . . . .
Rate of increase in compensation levels for:

5.63% 6.75% 6.00%
4.43% 6.24% 5.99%
7.50% 7.50% 7.50%

Benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic benefit cost(3)

4.50% 5.50% 5.50%
5.50% 5.50% 5.50%

(1) Based on a “bond duration matching” methodology, which reflects the matching of projected plan
liability cash flows to an average of high-quality corporate bond yield curves whose duration
matches the projected cash flows.

(2) Primarily based on the targeted allocation, and evaluated for reasonableness by considering such
factors as: (i) actual return on plan assets; (ii) historical rates of return on various asset classes in
the portfolio; (iii) projections of returns on various asset classes; and (iv) current and prospective
capital market conditions and economic forecasts.

(3) For the net periodic benefit cost for fiscal 2010, rate of increase in compensation is 0% for fiscal

2010 and 5.5% for fiscal 2011 and thereafter.

The assumed annual rate of future increases in health benefits for the other postretirement

benefits plan is 8% for fiscal 2011. The rate is assumed to decrease to 5% by 2016 and remain at that
level thereafter. These trend rates reflect management’s expectations of future rates. Increasing or
decreasing the healthcare cost trend by 1% would change the postretirement accumulated plan benefit
obligation by less than $1 million.

103

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Pension Plan Assets

Plan assets are managed with a long-term perspective to ensure that there is an adequate level of

assets to support benefit payments to participants over the life of the pension plan. Plan assets are
managed by external investment managers. Investment manager performance is measured against
benchmarks for each asset class on a quarterly basis. An independent consultant assists management
with investment manager selections and performance evaluations.

Plan assets are broadly diversified to maintain a prudent level of risk and to provide adequate

liquidity for benefit payments. The Company generally evaluates and rebalances the plan assets, as
appropriate, to ensure that allocations are consistent with target allocation ranges. The current target
allocation for plan assets is as follows: equity securities of 50% to 80%, fixed income securities of 25%
to 35%, and other, primarily consisting of cash to meet near term expected benefit payments and
expenses, of up to 7%. At September 30, 2010, plan asset allocations for the above categories were
64%, 30% and 6% respectively, and within these allocation ranges.

The following table sets forth by level, within the fair value hierarchy, the plan’s investments at fair

value as of September 30, 2010, reflecting unsettled transactions:

Fair Value Measurements at September 30, 2010

Level 1

Level 2

Level 3

Total

(in millions)

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Collective investment funds . . . . . . . . . . . . . . . . . . . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt securities of U.S. Treasury and federal agencies . .
Asset backed securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 46

190

$236

$ 1
307
99
111

$518

$ 47
307
99
111
26
190

$780

$26

$26

Cash equivalents. Securities classified as Level 1 primarily include money market funds traded in

active markets. Valuations for these securities are based on quoted market prices in active markets.
Securities classified as Level 2 include a government agency discount note, which is a short-term
obligation issued at discount from par. This security is traded over-the-counter and the valuation is
based on inputs derived from observable market data of related assets.

Collective investment funds. Collective investment funds are unregistered investment vehicles that
commingle the assets of multiple fiduciary clients, such as pension and other employee benefits plans,
to invest in portfolios of stocks, bonds, or other securities. Although the single collective investment
fund held by the plan is ultimately invested in the common stocks of companies in the S&P 500 index,
its own unit value is not directly observable, and it is therefore classified as Level 2.

Corporate debt securities. Securities in this category primarily include fixed income securities
issued by domestic and foreign corporations. Valuation for these securities are based on quoted prices
in active markets for similar assets, or inputs other than quoted prices that are observable in the
market, and are generally classified as Level 2.

104

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Debt securities of U.S. Treasury and federal agencies. These securities primarily include debt

issued by the U.S. Department of Treasury and securities issued or backed by U.S. government
agencies. Valuations for these securities are based on quoted prices in active markets for similar
assets, or inputs other than quoted prices that are observable in the market. These investments are
generally classified within Level 2.

Asset backed securities. Asset backed securities are bonds that are backed by various types of

assets and primarily consist of mortgage-backed securities. Valuations for these securities are based
on significant unobservable inputs. These investments are classified as Level 3.

Equity securities. Securities are classified as Level 1 and include securities regularly traded on a

security exchange. These securities are valued at their last quoted sales price at the reporting date, or
if there was no sale on that day, the last reported bid price. This category also includes mutual funds,
which are classified as Level 1, as their net asset values are observable in the market, and the access
to the investment is not restricted.

There were no transfers between Level 1 and Level 2 assets during fiscal 2010. The following

table provides a roll-forward of Level 3 investments in fiscal 2010:

Balance at October 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets:

Assets held at reporting date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets sold during the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers in or / and (out) of Level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases, sales and settlements—net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at September 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Asset backed securities

(in millions)
$ 28

2

—
—

(4)

$ 26

Cash Flows

Actual employer contributions

Pension
Benefits

Other
Postretirement
Benefits

(in millions)

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected employer contributions
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected benefit payments
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016-2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 62
166

$ 55

$102
95
90
90
82
361

$ 4
4

$ 4

$ 4
4
4
4
4
16

105

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Other Benefits

The Company sponsors a defined contribution plan that covers substantially all of its employees

residing in the United States. Personnel costs included $29 million, $28 million and $33 million in fiscal
2010, 2009 and 2008, respectively, for expenses attributable to the Company’s employees under the
plan. The Company’s contributions to this plan are funded on a current basis, and the related expenses
are recognized in the period that the payroll expenses are incurred.

Note 13—Settlement Guarantee Management

The Company indemnifies clients for settlement losses suffered due to failure of any other

customer to honor Visa cards, travelers cheques, deposit access products, point-of-sale check service
drivers and other instruments processed in accordance with the operating regulations. This
indemnification creates settlement risk for the Company due to the difference in timing between the
date of a payment transaction and the date of subsequent settlement. The term and amount of the
indemnification are unlimited. Settlement at risk (or exposure) is estimated based on the sum of the
following inputs: (1) average daily volumes during the quarter multiplied by the estimated number of
days to settle plus a safety margin; (2) four months of rolling average chargebacks volume; and (3) the
total balance for outstanding travelers cheques.

The Company maintains and regularly reviews global settlement risk policies and procedures to
manage settlement exposure, which may require clients to post collateral if certain credit standards are
not met. The Company refined its settlement risk policy during the fourth quarter of fiscal 2010 to
reduce the number of safety margin days when calculating U.S. settlement exposure, and to increase
the U.S. debit and credit exposure thresholds for which collateral is required.

The Company’s estimated maximum settlement exposure was approximately $38.7 billion at
September 30, 2010 compared to $41.8 billion at September 30, 2009. Of these amounts, $3.0 billion
at September 30, 2010 and $3.7 billion at September 30, 2009, are covered by collateral. Had the
changes to the settlement risk policy been applied to the prior year, the estimated maximum settlement
exposure would have been approximately $33.9 billion at September 30, 2009, of which approximately
$2.8 billion would have been covered by collateral. The total available collateral balances presented
below are greater than the settlement exposure covered by customer collateral held due to instances in
which the available collateral exceeds the total settlement exposure for certain financial institutions at
each date presented.

The Company maintained collateral as follows:

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pledged securities at market value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Letters of credit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Guarantees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 899
470
869
1,803

$4,041

$ 812
243
703
2,644

$4,402

September 30,
2010

September 30,
2009

(in millions)

106

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Cash equivalents collateral is reflected in customer collateral on the consolidated balance sheets

as it is held in escrow in the Company’s name. All other collateral is excluded from the consolidated
balance sheets. Pledged securities are held by third parties in trust for the Company and clients.
Guarantees are provided primarily by parent financial institutions to secure the obligations of their
subsidiaries, and the Company routinely evaluates the financial viability of institutions providing the
guarantees.

The fair value of the settlement risk guarantee is estimated using a proprietary model which

considers statistically derived loss factors based on historical experience, estimated settlement
exposures at period end and a standardized grading process for clients (using, where available, third-
party estimates of the probability of customer failure). The estimated probability-weighted value of the
guarantee was less than $1 million at September 30, 2010 and 2009 and is reflected in accrued
liabilities on the consolidated balance sheets.

Note 14—Derivative Financial Instruments

The functional currency for the Company is the U.S. dollar (“USD”) for the majority of its foreign
operations. The Company transacts business in USD and in various foreign currencies. This activity
subjects the Company to exposure from movements in foreign currency exchange rates. The
Company’s policy is to enter into foreign exchange forward derivative contracts to manage the
variability in expected future cash flows attributable to changes in foreign exchange rates. At
September 30, 2010, all derivative instruments outstanding mature within 12 months or less. The
Company does not use foreign exchange forward contracts for speculative or trading purposes. All
derivatives are recorded on the consolidated balance sheet at fair value in prepaid expenses and other
current assets or accrued liabilities and the resulting gains or losses from changes in fair value are
accounted for depending on whether they are designated and qualify for hedge accounting.

The Company enters into forward contracts to hedge certain operational (“cash flow”) exposures

resulting from changes in foreign currency exchange rates. Such cash flow exposures result from
portions of forecasted revenues and expenses being denominated in or based on currencies other than
USD. In fiscal 2009, the Company implemented a rolling hedge strategy program. Under this strategy,
the Company seeks to reduce the exchange rate risk from forecasted net exposure of revenues
derived from and payments made in foreign currencies during the immediately following 12 months.
The aggregate notional amount of the Company’s foreign currency forward contracts outstanding in its
exchange rate risk management program was $627 million and $742 million at September 30, 2010
and 2009, respectively. The aggregate notional amount of $627 million outstanding at September 30,
2010 is fully consistent with the Company’s strategy and treasury policy aimed at reducing foreign
exchange risk below a predetermined and approved threshold. However, actual results for this period
could materially differ from the Company’s forecast. As of September 30, 2010, the Company’s cash
flow hedges in an asset position totaled $5 million and are classified in prepaid expenses and other
current assets on the consolidated balance sheet, while cash flow hedges in a liability position totaled
$56 million and are classified in accrued liabilities on the consolidated balance sheet. See Note 5—
Investments and Fair Value Measurements.

To qualify for cash flow hedge accounting treatment, the Company formally documents, at

inception of the hedge, all relationships between hedging transactions and hedged items, as well as its
risk management objective and strategy for undertaking various hedge transactions. The Company

107

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

also formally assesses whether the derivatives that are used in hedging transactions are highly
effective in offsetting changes in the cash flows of the hedged items and whether those derivatives
may be expected to remain highly effective in future periods.

The Company uses regression analysis to assess effectiveness prospectively and retrospectively.
The effectiveness tests are performed on the foreign exchange forward contracts based on changes in
the spot rate of the derivative instrument compared to changes in the spot rate of the forecasted
hedged transaction. Forward points are excluded for effectiveness testing and measurement purposes.
The excluded forward points are reported immediately in earnings. For fiscal 2010, 2009 and 2008, the
amount by which earnings were reduced relating to excluded forward points and ineffectiveness was
$18 million, $18 million and $2 million, respectively.

The effective portion of changes in the fair value of derivatives designated as cash flow hedges is

recorded as a component of accumulated other comprehensive income on the consolidated balance
sheet. When the forecasted transaction occurs and is recognized in earnings, the amount in
accumulated other comprehensive income related to that hedge is reclassified to operating revenue or
expense. The balance in accumulated other comprehensive loss, net was $40 million at September 30,
2010 and the Company expects to reclassify the entire amount to earnings in the consolidated
statement of operations during fiscal 2011 due to the recognition in earnings of the hedged forecasted
transactions.

In the event there is recognized ineffectiveness or the underlying forecasted transaction does not

occur within the designated hedge period, or it becomes remote that the forecasted transaction will
occur, the related gains and losses on the cash flow hedges are reclassified from accumulated other
comprehensive income on the consolidated balance sheet to administrative and other expense on the
consolidated statement of operations at that time.

The Company’s derivative financial instruments are subject to both credit and market risk. The

Company monitors the credit-worthiness of the financial institutions that are counterparties to its
derivative financial instruments and does not consider the risks of counterparty nonperformance to be
significant. Notwithstanding the Company’s efforts to manage foreign exchange risk, there can be no
absolute assurance that its hedging activities will adequately protect against the risks associated with
foreign currency fluctuations. Credit and market risks related to derivative instruments were not
considered significant at September 30, 2010.

Note 15—Enterprise-wide Disclosures and Concentration of Business

The Company’s long-lived net property, equipment and technology assets are classified by major

geographic area as follows:

U.S.
Non-U.S.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,301
56

$1,357

$1,128
76

$1,204

September 30,
2010

September 30,
2009

(in millions)

108

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Revenue by geographic market is primarily based on the location of the issuing financial
institution. Certain revenues, primarily international service revenues, are shared by geographic
locations based upon the location of the merchant involved in the transaction. Other than the U.S., Visa
does not maintain revenues by individual country. Revenues earned in the U.S. was approximately
58%, 58% and 59% of total operating revenues in fiscal 2010, 2009 and 2008, respectively.

A significant portion of Visa’s operating revenues are concentrated among its largest clients. Loss

of business from any of these clients could have an adverse effect on the Company. Revenues from
the Company’s top five clients were approximately 30%, 32% and 26% of total operating revenues in
fiscal 2010, 2009 and 2008, respectively. In fiscal 2009, one customer accounted for 10% of the
Company’s net operating revenues. The Company did not have any customer that generated greater
than 10% of its net operating revenues in fiscal 2010 or fiscal 2008. See Item 1A—Risk Factors.

Note 16—Stockholders’ Equity

Reorganization, IPO and Redemptions. As part of the October 2007 reorganization and a
subsequent true-up adjustment prior to the March 2008 IPO, the Company issued different regional
classes and series of common stock reflecting the different rights and obligations of the Visa financial
institution members and Visa Europe.

In the March 2008 IPO, the Company issued approximately 447 million shares of class A common
stock at a net offering price of $42.77 (the IPO price of $44.00 per share of class A common stock, less
underwriting discounts and commissions of $1.23 per share). Of the net $19.1 billion IPO proceeds
received, $13.4 billion was used to partially redeem shares of class B and class C common stock and
$3.0 billion was used to fund the litigation escrow account as discussed below.

The IPO also triggered the redemption feature of certain series of class C common stock issued to

Visa Europe. In March 2008, the Company reclassified these shares and other redeemable shares, to
temporary equity and liability, respectively. In October 2008, the Company redeemed these shares for
approximately $2.6 billion. Following the redemption and adoption of the Fifth Amended and Restated
Certificate of Incorporation in December 2008, the series designation related to the remaining shares
of class C common stock was removed.

Class B Common Stock. The class B common stock is not convertible or transferable until the later

of March 25, 2011 or the date on which all of the covered litigation has been finally resolved, although
the Company’s board of directors may make exceptions to this transfer restriction after resolution of all
covered litigation. This transfer restriction is subject to limited exceptions, including transfers to other
holders of class B common stock. After termination of the restrictions, the class B common stock will
be convertible into class A common stock if transferred to a person that was not a Visa member or
similar person or affiliate of a Visa member or similar person. Upon such transfer, each share of class
B common stock will automatically convert into a number of shares of class A common stock based
upon the applicable conversion rate in effect at the time of such transfer.

Funding of the litigation escrow account. Immediately following the IPO in March 2008, the
conversion rate applicable to class B common stock was reduced to 0.7143 share of class A common
stock for each share of class B common stock to reflect the initial deposit of $3.0 billion into the escrow

109

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

account. Further adjustment of the conversion rate occurs upon: (i) the completion of any follow-on
offering of class A common stock completed to increase the size of the escrow account (or any cash
deposit by the Company in lieu thereof) resulting in a further corresponding decrease in the conversion
rate; or (ii) the final resolution of the covered litigation and the release of funds remaining on deposit in
the escrow account to the Company resulting in a corresponding increase in the conversion rate. The
adoption of the Fifth Amended and Restated Certificate of Incorporation in December 2008 provides
the Company greater flexibility to fund the escrow account, which the Company has done with various
deposits into the escrow account during fiscal 2010 and 2009. The conversion rate applicable to
class B common stock outstanding at September 30, 2010 is 0.5550 share of class A common stock,
per class B common stock.

Subsequent to the fiscal 2010 year end, on October 8, 2010, the Company funded the escrow
account with an additional $800 million, which further reduced the conversion rate applicable to class B
common stock outstanding from 0.5550 to 0.5102 share of class A common stock per share of class B
common stock. This funding had the effect of a repurchase by the Company of the equivalent of
approximately 11 million shares of class A common stock. See Note 4—Retrospective Responsibility
Plan.

After giving effect to the October 2010 escrow funding and the corresponding reduction in the
conversion rate applicable to class B common stock outstanding, the number of shares of each class
and the number of shares of class A common stock outstanding, on an as-converted basis, are as
follows:

Shares Outstanding
at September 30,
2010

Conversion
Rate Into
Class A
Common
Stock

Class A
Common
Stock As
Converted at
September 30,
2010(1)

After giving effect to the
October 2010 escrow
account funding

Conversion
Rate Into
Class A
Common
Stock

Class A
Common
Stock As
Converted(1)

493

245

97

—

0.5550

1.0000

493

136

97

727

—

0.5102

1.0000

493

125

97

716

(in millions except
conversion rate)

Class A common

stock . . . . . . . . .

Class B common

stock . . . . . . . . .

Class C common

stock . . . . . . . . .

(1) Figures may not sum due to rounding. As-converted class A common stock count calculated

based on whole numbers.

Accelerated Class C Share Release Program. On April 27, 2009, the Company’s board of

directors approved a program in which holders of class C common stock were permitted to liquidate up
to 30% of their class C common stock between July 1, 2009 and September 30, 2009, subject to
certain terms and conditions. Under this program, 40 million shares of class C common stock were
released from transfer restrictions. On January 21, 2010, the Company’s board of directors approved a
second class C share release program in which the number of shares released from transfer
restrictions for any holders of class C common stock was the greater of (a) 50% of the restricted
shares of class C common stock held by that stockholder as of March 1, 2010, and (b) 5,000 shares of

110

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

class C common stock (or in the case of stockholders with fewer than 5,000 shares of class C common
stock, all of their shares). Stockholder application was not required. Under this program, 56 million
shares of class C common stock were released from transfer restrictions. The release of these shares
did not increase the number of outstanding shares on an as-converted basis, and there was no dilutive
effect to the outstanding class A common stock share count on an as-converted basis from these
transactions.

Of the 96 million shares of class C common stock released from transfer restrictions, 55 million
shares have been converted from class C common stock to class A common stock upon the sale or
transfer by the holders of class C common stock into the public market through September 30, 2010.

At September 30, 2010, 55 million shares of class C common stock remain subject to the general

transfer restrictions that expire on March 25, 2011 under Visa’s amended and restated certificate of
incorporation and will not be transferable or convert into class A common stock until such date. This
transfer restriction is subject to limited exceptions, including transfers to other holders of class C
common stock. The Company’s board of directors may make additional exceptions to this transfer
restriction. After termination of the restrictions, the class C common stock will convert into class A
common stock if transferred to a person that was not, immediately after the reorganization, a Visa
member. In connection with such a transfer, each share of class C common stock will automatically
convert into a number of shares of class A common stock on a one-to-one basis, subject to
adjustments for stock splits, recapitalizations and similar transactions.

Share repurchase plan. In October 2009, the Company’s board of directors authorized a

$1.0 billion share repurchase plan that was to be in place through September 30, 2010. During fiscal
2010, the Company repurchased approximately 12.9 million shares of its class A common stock at an
average price of $77.48 per share, using the entire $1.0 billion of authorized funds. Repurchased
shares have been retired and constitute authorized but unissued shares. In October 2010, the
Company’s board of directors authorized a second $1.0 billion share repurchase plan to be in place
through September 30, 2011, subject to extension or expansion at the determination of the Company’s
board of directors.

Special IPO Cash and Stock Dividends Received from Cost Method Investees. Several of the
Company’s cost method investees are also holders of class C common stock and elected to declare a
special cash dividend to return to their owners on a pro rata basis, the proceeds received as a result of
the redemption of a portion of their class C common stock. As a result of the Company’s ownership
interest in these cost method investees, the Company recorded approximately $1 million, $2 million
and $29 million of special cash dividends received from these investees during fiscal 2010, 2009 and
2008, respectively. In addition, the Company received 24,449 and 525,443 shares of its own class C
common stock during fiscal 2009 and 2008, respectively, from similar cost method investees and
recorded $1 million and $35 million, respectively, as treasury stock. This treasury stock was retired in
fiscal 2010 and 2009 and the Company has no class C common treasury stock outstanding at
September 30, 2010.

These special cash and stock dividends are recorded as an increase in additional paid-in capital,

net of tax, and are not recorded as income in the consolidated statements of operations as they
represent the same redemption proceeds and shares issued by the Company as part of the
reorganization. Any value recorded upon their return would be the result of appreciation in the

111

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Company’s own stock, which is therefore not recorded as income. The value of the treasury stock was
calculated based on other class C common stock transactions by other holders of class C common
stock with unrelated third parties.

Preferred Stock. Preferred stock may be issued as redeemable or non-redeemable, and it has
preference over any class of common stock with respect to the payment of dividends and distribution of
the Company’s assets in the event of a liquidation or dissolution. The Company had no shares of
preferred stock outstanding during and at the end of fiscal 2010 and 2009.

Voting Rights. The holders of class A common stock have the right to vote on all matters on which

stockholders generally are entitled to vote. All holders of class B and class C common stock have no
right to vote on any matters, except for certain defined matters, including any consolidation, merger,
combination or any decision to exit the core payments business, in which case the holders of class B
and class C common stock are entitled to cast a number of votes equal to the number of shares of
class B or class C common stock held multiplied by the applicable conversion rate in effect on the
record date.

Dividends Declared. On October 20, 2010, the Company’s board of directors declared a dividend
in the aggregate amount of $0.15 per share of class A common stock (determined in the case of class
B and class C common stock on an as-converted basis) to be paid on December 7, 2010 to all holders
of record of the Company’s class A, class B and class C common stock as of November 19, 2010. The
Company declared and paid $368 million in dividends in fiscal 2010 at a quarterly rate of $0.125 per
share.

Note 17—Earnings Per Share

Basic earnings per share is computed by dividing net income available to each class and series by

the weighted average number of shares of common stock outstanding and participating securities in
the form of unvested restricted stock awards and unvested restricted stock units during the period. Net
income is allocated to each class and series of common stock based on its proportional ownership on
an as-converted basis. The weighted number of shares of each class and series of common stock
outstanding reflects changes in ownership over the periods. See Note 16—Stockholders’ Equity.

Diluted earnings per share is computed by dividing net income available by the weighted average

number of shares of common stock outstanding, participating securities in the form of unvested
restricted stock awards and unvested restricted stock units and, if dilutive, potential class A common
stock equivalent shares outstanding during the period, consisting of: (1) shares of class A common
stock issuable upon the conversion of class B and class C common stock based on the conversion rate
in effect through the period, and (2) incremental shares of class A common stock calculated by
applying the treasury stock method to the assumed exercise of employee stock options and the
assumed vesting of unearned performance shares.

Effective October 1, 2009, the Company adopted a new accounting standard which requires

unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend
equivalents, such as the Company’s restricted stock awards and restricted stock units, to be included
as participating securities in computing earnings per share. Comparable prior period earnings per

112

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

share data have been recomputed to conform to current period presentation. As a result of this
adoption, fiscal 2009 basic earnings per share for class A and class C common stock decreased from
$3.11 (previously reported) to $3.10. There was no other change to previously reported basic or diluted
earnings per share for the full year fiscal 2009 and 2008 as a result of this adoption.

The following table presents basic and diluted earnings per share for fiscal 2010.

Basic Earnings Per Share

Diluted Earnings Per Share

(in millions, except per share data)

Income
Allocation
($) (A)

Weighted
Average
Shares
Outstanding (B)

Earnings per
Share ($) =
(A)/(B)(1)

Income
Allocation
($) (A)

Weighted
Average
Shares
Outstanding (B)

Earnings per
Share ($) =
(A)/(B)(1)

1,940

566(3)
451
9

4.03
2.31
4.03
Not presented Not presented

482
245
112

2,966

565(3)
449
9

4.01
2.30
4.01
Not presented Not presented

739
245
112

Common Stock:
Class A(2)
. . . . . . . . . . . . . .
Class B . . . . . . . . . . . . . . . .
Class C . . . . . . . . . . . . . . . .
Participating securities . . .

Net income attributable to

Visa Inc.

. . . . . . . . . . . . .

$2,966

The following table presents basic and diluted earnings per share for fiscal 2009.

Basic Earnings Per Share

Diluted Earnings Per Share

(in millions, except per share data)

Income
Allocation
($) (A)

Weighted
Average
Shares
Outstanding (B)

Earnings per
Share ($) =
(A)/(B)(1)

Income
Allocation
($) (A)

Weighted
Average
Shares
Outstanding (B)

Earnings per
Share ($) =
(A)/(B)(1)

Common Stock Redeemed October 10, 2008:
Class C (series II) and

class C (series III)(4) . . . .

Common Stock:
Class A(2)
. . . . . . . . . . . . . .
Class B . . . . . . . . . . . . . . . .
Class C . . . . . . . . . . . . . . . .
Participating securities . . .

Net income attributable to

4

Not presented Not presented

4

Not presented Not presented

1,397

485(3)
460
7

3.10
1.98
3.10
Not presented Not presented

451
245
148

2,350

485(3)
459
7

3.10
1.98
3.10
Not presented Not presented

759
245
148

Visa Inc.

. . . . . . . . . . . . .

$2,353

113

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The following table presents basic and diluted earnings per share for fiscal 2008.

Basic Earnings Per Share

Diluted Earnings Per Share

(in millions, except per share data)

Income
Allocation
($) (A)

Weighted
Average
Shares
Outstanding (B)

Earnings per
Share ($) =
(A)/(B)(1)

Income
Allocation
($) (A)

Weighted
Average
Shares
Outstanding (B)

Earnings per
Share ($) =
(A)/(B)(1)

Not presented

19

Participating Common Stock Classified as a Liability:
Class C (series III) . .
18
Common Stock Classified as Temporary Equity:
44
Class C (series II)
Common Stock Classified as Stockholders’ Equity:
232
Class A(2)
. . . . . . . . .
284(3)
Class B . . . . . . . . . . .
Class C (series I) . . .
183
Class C

239
333
191

56

. .

0.79

0.96
0.85
0.96

18

44

742
283(3)
183

(series III & IV) . . .

42

44

0.96

42

Participating

19

56

770
333
191

44

Not presented

0.79

0.96
0.85
0.96

0.96

securities . . . . . . . .

1 Not presented Not presented

1

Not presented Not presented

Net income

attributable to Visa
Inc. . . . . . . . . . . . . .

$804

(1) Earnings per share calculated based on whole numbers, not rounded numbers.
(2) The computation of average dilutive shares outstanding excluded approximately 3 million stock

options for fiscal 2010 and less than 1 million for fiscal 2009 and 2008, respectively, because their
effect would have been anti-dilutive.

(3) Net income attributable to Visa Inc. is allocated to each class and series of common stock on an

as-converted basis. The weighted average numbers of shares of class B common stock
outstanding on an as-converted basis used in the allocation of net income were 141 million,
157 million and 295 million for fiscal 2010, 2009 and 2008, respectively.

(4) Net income attributable to Visa Inc. was allocated to the shares of redeemed common stock for

the period during which they were outstanding.

Note 18—Share-based Compensation

The Company’s 2007 Equity Incentive Compensation Plan, or the EIP, authorizes the

compensation committee of the board of directors to grant non-qualified stock options, or options,
restricted stock awards, or RSAs, restricted stock units, or RSUs, and performance-based shares to its
employees and non-employee directors, for up to 59,000,000 shares of class A common stock. Shares
available for award may be either authorized and unissued or previously issued shares subsequently
acquired by the Company. The EIP will continue in effect until all of the common stock available under
the EIP is delivered and all restrictions on those shares have lapsed, unless the EIP is terminated
earlier by the Company’s board of directors. No awards may be granted under the plan on or after 10
years from its effective date.

114

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Share-based compensation expense is recorded net of estimated forfeitures on a straight-line
basis for awards with service conditions only, and on a graded-vesting basis for awards with service,
performance and market conditions. The Company’s estimated forfeiture rate is based on an
evaluation of actual and trended forfeiture data and employee attrition rates. For fiscal 2010, 2009 and
2008, the Company recorded share-based compensation expense of $135 million, $115 million and
$74 million, respectively, in personnel on its consolidated statement of operations. Of the $135 million
share-based compensation expense in fiscal 2010, $4 million relates to expense recognized upon the
CyberSource acquisition that was paid in cash. The amount of capitalized share-based compensation
expense is immaterial during fiscal 2010, 2009 and 2008.

Options

Options issued under the EIP expire 10 years from the date of grant and vest ratably over three

years from the date of grant, subject to earlier vesting in full under certain conditions.

On July 21, 2010, the Company completed the acquisition of CyberSource Corporation at a price

of $26.00 per share. In connection with the acquisition, the Company terminated the non-vested
in-the-money options held by CyberSource employees on the acquisition date and replaced them with
approximately 1.6 million of the Company’s options. These replacement awards have a weighted
average exercise price of $47.34 per share, which is calculated by multiplying the original weighted
average grant price to the ratio of the Company’s closing stock price on the trading day immediately
preceding the acquisition date to the per share acquisition price of $26.00. The replacement awards
will vest over a period of three years from the original grant date of the CyberSource options, or in
general, less than three years. These replacement awards are subject to the terms of the EIP and will
not be counted against the original 59,000,000 authorized share pool.

During fiscal 2010, 2009, and 2008, the fair value of each stock option was estimated on the date

of grant using a Black-Scholes option pricing model with the following assumptions:

2010(5)

2009

2008

Expected term (in years)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free rate of return(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected volatility(3)
Expected dividend yield(4)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average fair value per option granted . . . . . . . . . . . . . . . . . . . . . $29.46

3.46

1.4%

2.6%
2.7%
36.4% 44.2% 36.1%
1.0%
0.7%

0.7%

$23.54

$15.34

5.69

5.79

(1) Based on a set of peer companies who issued awards with similar terms.
(2) Based upon the zero coupon U.S. treasury bond rate over the expected term of the awards.
(3) Based on the average of the Company’s implied and historical volatility. As the Company’s publicly
traded stock history is relatively short, historical volatility relies in part on the historical volatility of a
group of peer companies that management believes is generally comparable to Visa. The
expected volatilities ranged from 33% to 38% in fiscal 2010.

(4) Based on the Company’s expected annual dividend rate on the date of grant.
(5)

Includes the impact of replacement awards issued as part of the CyberSource acquisition.

115

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The following table summarizes the Company’s option activity for fiscal 2010:

Weighted-
Average
Exercise Price
Per Share

Weighted
Average
Remaining
Contractual
Term (in
years)

Aggregate
Intrinsic
Value(1)

(in millions)

Outstanding at October 1, 2009 . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited/expired . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at September 30, 2010 . . . . . . . . . . .
Options exercisable at September 30, 2010 . . . . .
Options exercisable and expected to be vested at
September 30, 2010(2) . . . . . . . . . . . . . . . . . . . . .

Options

9,090,276
2,592,873
(510,039)
(1,230,731)

9,942,379
4,471,580

$45.81
$59.97
$51.83
$44.97

$49.30
$45.77

9,264,101

$49.18

7.3
7.5

7.3

$253
$128

$237

(1) Calculated using the stock price at September 30, 2010 of $74.26 less the option exercise price,

multiplied by the number of instruments. The aggregate intrinsic value excludes stock options with
an option exercise price greater than $74.26.
Include options exercisable and those expected to be vested, reflecting estimated forfeitures.

(2)

For the options exercised during fiscal 2010 and 2009, the total intrinsic value was $42 million and

$16 million, respectively, and the tax benefit realized was $15 million and $5 million, respectively.
There were no options exercised during fiscal 2008.

As of September 30, 2010, there was $71 million of total unrecognized compensation cost related

to non-vested options, which is expected to be recognized over a weighted average period of
approximately 1.2 years.

Restricted Stock Awards and Restricted Stock Units

RSAs and RSUs issued under the EIP generally vest ratably over three years from the date of

grant, subject to earlier vesting in full under certain conditions.

Upon vesting, the RSAs are settled in class A common stock on a one-for-one basis. During the

vesting period, RSA award recipients are eligible to receive dividends and participate in the same
voting rights as those granted to the holders of the underlying class A common stock. Upon vesting,
RSUs can be settled in class A common stock on a one-for-one basis or in cash, or a combination
thereof, at the Company’s option. The Company does not currently intend to settle any RSUs in cash.
During the vesting period, RSU award recipients are eligible to receive dividend equivalents but do not
participate in the voting rights granted to the holders of the underlying class A common stock.

The fair value and compensation cost before estimated forfeitures for RSAs and RSUs is

calculated using the closing price of class A common stock on the date of grant. The total fair value of
RSAs and RSUs vested during fiscal 2010 and 2009 was $32 million and $78 million, respectively.
There were no RSAs or RSUs vested in fiscal 2008.

116

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The following table summarizes the Company’s RSA and RSU activity for fiscal 2010:

Weighted-
Average
Grant Date
Fair Value

Weighted-
Average
Remaining
Contractual
Term (in
years)

Aggregate
Intrinsic
Value(1)
(in millions)

Restricted Stock

Awards

Units

RSA

RSU

RSA RSU

RSA

RSU

277,014 $56.55 $56.64
Outstanding at October 1, 2009 . . 1,236,011
79.59
878,626
Granted . . . . . . . . . . . . . . . . . . . . . .
247,270
56.34
(458,803) (104,536)
Vested . . . . . . . . . . . . . . . . . . . . . . .
66.10
(49,110)
Forfeited/expired . . . . . . . . . . . . . . .

79.58
57.13
64.60

(88,627)

Outstanding at September 30,

2010 . . . . . . . . . . . . . . . . . . . . . . . 1,567,207

370,638 $68.84 $70.60

1.7

1.7

$116 $28

(1) Calculated using the stock price at September 30, 2010 of $74.26 multiplied by the number of

instruments.

At September 30, 2010, there was $66 million and $16 million of total unrecognized compensation

cost related to non-vested RSAs and RSUs, respectively, which is expected to be recognized over a
weighted average period of approximately 1.7 years.

Performance-based Shares

For performance-based shares granted in fiscal 2010, the ultimate number of shares earned will
be between zero and 203,006, depending on the Company’s achievement of specified cumulative net
income performance targets, and the Company’s stock price ranked against the total shareholder
return of companies that are included in the Standard & Poor’s 500 Index during the approximate
two-year period beginning October 28, 2009. The grant-date fair value of these performance-based
shares, incorporating the market condition using a Monte Carlo simulation model, was $88.06 per
share. Of the performance shares granted in fiscal 2009, 295,736 shares were earned based on the
Company’s achievement of specified adjusted net income performance targets during the one-year
period ended September 30, 2009. The fiscal 2009 grants did not include additional performance
conditions.

Compensation expense for performance-based shares is initially estimated based on target
performance and recorded net of estimated forfeitures, and is adjusted as appropriate throughout the
performance period. Performance shares vest in two equal installments approximately two and three
years from the date of the grant, subject to earlier vesting in full under certain conditions. At
September 30, 2010, there was $9 million of total unrecognized compensation cost related to
non-vested performance-based shares.

117

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The following table summarizes the Company’s performance-based shares activity for fiscal 2010:

Weighted-
Average
Grant Date
Fair Value

Shares

Weighted-
Average
Remaining
Contractual
Term (in
years)

Aggregate
Intrinsic
Value(1)
(in millions)

Outstanding at October 1, 2009 . . . . . . . . . . . . . . . . . . . 295,736
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203,006
(49,584)
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(33,558)
Forfeited/expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$56.47
88.06
56.47
72.14

Outstanding at September 30, 2010 . . . . . . . . . . . . . . . . 415,600

$70.64

1.1

$31

(1) Calculated using the stock price at September 30, 2010 of $74.26 multiplied by the number of

instruments.

Note 19—Commitments and Contingencies

Commitments

The Company leases certain premises and equipment throughout the world with varying expiration

dates. The Company incurred total rent expense of $59 million in fiscal 2010, and $77 million in each
fiscal 2009 and 2008, respectively. Future minimum payments on leases and marketing and
sponsorship agreements per fiscal year, at September 30, 2010 are as follows:

(in millions)

2011

2012

2013

2014

2015

Thereafter

Total

Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . $ 57 $ 36 $ 28 $ 14 $ 10
Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and sponsorships . . . . . . . . . . . . . . . . .

13 —
96

13
106

13
110

—
68

100

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $180 $155 $137 $114 $ 78

$ 12
—
105

$117

$157
39
585

$781

Certain sponsorship agreements require the Company to spend a certain amount for advertising
and marketing promotion over the term of the contract without specifying the exact year of spend. For
these obligations, the Company has estimated the timing of when these amounts will be spent. In
addition to fixed payments stated above, certain sponsorship agreements require the Company to
undertake marketing, promotional or other activities up to stated monetary values to support events
which the Company is sponsoring. The stated monetary value of these activities typically represents
the value in the marketplace, which may be significantly in excess of the actual costs incurred by the
Company.

Volume and Support Incentives

The Company has agreements with clients for various programs designed to build payments
volume and increase the acceptance of its products. These agreements, with original terms ranging
from one to thirteen years, provide card issuance, and/or conversion, volume targets and marketing
and program support based on specific performance requirements. These agreements are designed to

118

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

encourage customer business and to increase overall Visa-branded payment volume, thereby reducing
unit transaction processing costs and increasing brand awareness for all Visa clients.

Payments made that qualify for capitalization, and obligations incurred under these programs are

included on the balance sheet. Obligations under these customer agreements are amortized as a
reduction to revenue in the same period as the related revenues are earned, based on management’s
estimate of the customer’s performance in accordance with the terms of the incentive agreement. The
agreements may or may not limit the amount of customer incentive payments.

The table below sets forth the expected future reduction of revenue for volume and support

incentive agreements in effect at September 30, 2010:

(in millions)

2011

2012

2013

2014

2015

Thereafter

Total

Volume and support incentives . . . . . . . . $1,575 $1,515 $1,318 $895 $539

$458

$6,300

The actual amounts that are recorded will be greater or less than the estimates above due to

customer performance, execution of new contracts, or amendments to existing contracts. Based on
these agreements, increases in incentive payments are generally driven by increased payment and
transaction volume, and as a result, in the event incentive payments exceed this estimate, such
payments are not expected to have a material effect on the Company’s financial condition, results of
operations or cash flows.

Other Contingencies

In the ordinary course of business, the Company enters into contractual arrangements with
financial institution and other clients pursuant to which the Company may agree to indemnify the client
for certain types of losses incurred relating to the services Visa provides or otherwise relating to the
Company’s performance under the applicable agreement.

In October 2010, one of the Company’s processing clients tendered a contractual indemnity claim
to Visa relating to the Company’s customer call center operational practices. Visa’s agreement with this
client provides for contractual indemnity up to approximately $3 million and the Company has reserved
for this amount in fiscal 2010. However, the processing client asserts that the Company is responsible
for additional amounts. The likelihood of losses that may become payable to this processing client
under such claims (or to cardholders or others under additional claims they may bring in connection
with the Company’s call center operations) and the amount of potential losses associated with such
claims cannot be determined or estimated at this time and the Company has therefore not established
any additional accounting reserve for them.

Note 20—Related Parties

Visa considers an entity to be a related party for purposes of this Note 20 if that entity owns more
than 10% of Visa’s total voting common stock at the end of the fiscal year or if an officer or employee
of that entity also serves on the board of directors. The Company considers an investee to be a related
party if the Company’s: (i) ownership interest in the investee is greater than or equal to 10%; or (ii) if
the investment is accounted for under the equity method of accounting. There were no material
operating expenses incurred during fiscal 2010, 2009 and 2008, or material amounts due to or from
related parties at the end of fiscal 2010 and 2009.

119

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Ownership. At September 30, 2010 and 2009, no entity owned more than 10% of the Company’s

total voting common stock.

Board representation. The Company generated total operating revenues of approximately $597
million, $786 million and $538 million from clients represented on its board of directors during fiscal
2010, 2009 and 2008, respectively. In addition, the Company maintains banking relationships and has
credit facilities with clients that have representation on the board of directors. See Note 11—Debt.

During fiscal 2008, one of the Company’s directors, and the spouse of another of the Company’s
directors, were officers of entities that participated in (or were affiliated with an entity that participated
in) the IPO as underwriters, and one of those entities was also a client. As underwriters, each was
offered and purchased 113 million shares of class A common stock at a price of $42.77 per share, the
same as that paid by all underwriters in the IPO. As underwriters, each also received total underwriter
fees of $139 million in March 2008.

Investees. The Company generated total operating revenues of $27 million, $56 million and $39

million, and received dividend income of $2 million, $41 million and $65 million from related party
investees during fiscal 2010, 2009 and 2008, respectively. The Company also received special IPO
dividends from certain related party investees which are included in the amounts discussed in Note
16—Stockholders’ Equity.

Note 21—Income Taxes

The Company’s income before taxes by fiscal year consisted of the following:

2010

2009

2008

(in millions)

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,973 $3,807 $1,245
91
Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

665

193

Total income before taxes and minority interest

. . . . . . . . . . . . . . . . . . . . . . . $4,638 $4,000 $1,336

Fiscal 2010 U.S. income before taxes of $4.0 billion includes $1.1 billion from non-U.S. clients.

Income tax expense by fiscal year consisted of the following:

2010

2009

2008

(in millions)

Current:

U.S. federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,089 $ 912 $ 416
82
State and local
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
31
Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

226
208

260
76

Total current taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,425

1,346

529

Deferred:

U.S. federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

209
35
5

249

353
14
(65)

302

189
(193)
7

3

Total income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,674 $1,648 $ 532

120

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The tax effect of temporary differences that give rise to significant portions of deferred tax assets

and liabilities at September 30, 2010 and 2009 are presented below:

2010

2009

(in millions)

Deferred Tax Assets

Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments in joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued litigation obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Volume and support incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal benefit of state taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal benefit of foreign taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

115 $
78
12
210
179
83
25
287
7
57

37
105
19
571
122
—
19
268
5
44

Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,053

1,190

Deferred Tax Liabilities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property, equipment and technology, net
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other

(186)
(4,396)
(21)
(8)

(135)
(4,131)
(16)
(12)

Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,611)

(4,294)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(3,558) $(3,104)

Total net deferred tax assets and liabilities are included in the Company’s consolidated balance

sheets as follows:

September 30,
2010

September 30,
2009

Current deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non current deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

623
(4,181)

703
(3,807)

(in millions)
$

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(3,558)

$(3,104)

The decrease in the deferred tax asset for accrued litigation obligation is primarily due to payment

of the Retailers’ litigation settlement in fiscal 2010. The increase in the deferred tax liability for
intangibles is primarily related to the acquisition of CyberSource in fiscal 2010.

In assessing the realizability of deferred tax assets, management considers whether it is more

likely than not that all or some portion of the deferred tax assets will not be realized. The ultimate
realization of the deferred tax assets is dependent upon the generation of future taxable income during
the periods in which those temporary differences become deductible. Management believes it is more
likely than not that the Company will realize the benefits of its deferred tax assets recorded.

121

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

As of September 30, 2010, the Company had $217 million federal and $137 million state net
operating loss carryforwards from CyberSource available to reduce future taxable income. The federal
and state net operating loss carryforwards will expire in fiscal 2013 through 2029. Internal Revenue
Code Section 382 imposes substantial restrictions on the utilization of net operating losses and tax
credits in the event of a corporation’s ownership change, as defined in the Internal Revenue Code.
Although the Company’s ability to utilize the net operating loss carryforwards was limited in fiscal 2010,
the Company expects to fully utilize the net operating loss carryforwards in future years.

As of September 30, 2010, the Company also had federal and state research and development
tax credit carryforwards of $6 million and $21 million, respectively. The federal carryforwards will expire
in fiscal 2017 through 2028. The state carryforwards can be carried forward indefinitely. The Company
also has federal alternative minimum tax credits of approximately $1 million, which do not expire. The
Company expects to realize the benefit of the credit carryforwards in future years.

The income tax expense differs from the amount of income tax determined by applying the

applicable U.S. federal statutory rate of 35% to pretax income, as a result of the following:

For the Years Ended September 30

2010

2009

2008

Dollars

Percent

Dollars

Percent Dollars Percent

(in millions)

U.S. federal income tax at statutory rate . . . . . . . . $1,623
177
State income taxes, net of federal benefit . . . . . . .
Non-U.S. tax effect, net of federal benefit . . . . . . .
(124)
Reserve for tax uncertainties related to

35% $1,400
156

4%
(2)%

35% $ 467
43
13

4%

7 —

litigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Remeasurement of deferred taxes due to change
. . . . . . . . . . . . . . . . . . . .

in state apportionment

Non-U.S. tax on sale of VisaNet do Brasil, net of

federal benefit

. . . . . . . . . . . . . . . . . . . . . . . . . . .
Revaluation of Visa Europe put option . . . . . . . . .

2 —
9 —

4 —

30

1%

103
21

15 —

—

—

(115)

(9)%

—
(28)

—

(1)%

51
—

1% —
—

—

—
—

35%
3%
1%

8%
2%

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . $1,674

36% $1,648

41% $ 532

40%

The difference between the effective income tax rates for fiscal 2009 and fiscal 2010 is primarily

due to changes in the geographic mix of the Company’s global income; the benefit of tax incentives in
Singapore, the Company’s largest operating hub outside the U.S.; the nontaxable revaluation of the
Visa Europe put option in fiscal 2010; and the additional foreign tax related to the sale of the
investment in VisaNet do Brasil in fiscal 2009.

The effective income tax rate for fiscal 2009 differs from that for fiscal 2008 primarily due to the
additional non-U.S. tax in fiscal 2009 on the sale of the investment in VisaNet do Brasil, the litigation
tax reserves in fiscal 2008, and a rate reduction in fiscal 2008 from the combined effect of the loss of a
California special deduction upon IPO and the deferred tax remeasurement benefit from the change in
state tax apportionment.

Income taxes receivable of $140 million and $135 million are included in prepaid and other current

assets at September 30, 2010 and 2009, respectively. See Note 7—Prepaid Expenses and Other
Assets. At September 30, 2010 and 2009, income taxes payable of $40 million and $23 million,

122

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

respectively, are included in accrued income taxes as part of accrued liabilities, and accrued income
taxes of $423 million and $304 million, respectively, are included in other long-term liabilities. See
Note 10—Accrued and Other Liabilities.

Cumulative undistributed earnings of the Company’s international subsidiaries amounted to $974
million at September 30, 2010, all of which are intended to be reinvested indefinitely outside the U.S.
The amount of income taxes that would have resulted had such earnings been repatriated is not
practically determinable.

The Company’s largest operating hub outside the U.S. is located in Singapore. It operates under a
tax incentive agreement which is effective through September 30, 2014, and may be extended through
September 30, 2023, if certain additional requirements are satisfied. The tax incentive agreement is
conditional upon certain employment and investment thresholds being met by the Company. The tax
incentive agreement decreased Singapore tax by $93 million in fiscal 2010 and $16 million in fiscal
2009. The benefit of the tax incentive agreement on diluted earnings per share was $0.13 in fiscal
2010 and $0.02 in fiscal 2009.

In accordance with ASC 740, the Company is required to inventory, evaluate, and measure all
uncertain tax positions taken or to be taken on tax returns, and to record liabilities for the amount of
such positions that may not be sustained, or may only partially be sustained, upon examination by the
relevant taxing authorities.

At September 30, 2010 and 2009, the Company’s total gross unrecognized tax benefits were $545

million and $439 million, respectively, exclusive of interest and penalties described below. Included in
the $545 million and $439 million are $443 million and $397 million of unrecognized tax benefits,
respectively, that if recognized, would reduce the effective tax rate in a future period.

A reconciliation of beginning and ending unrecognized tax benefits by fiscal year is as follows:

2010

2009

(in millions)
Beginning balance at October 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $439 $407
14
23
(4)
(1)

Increases of unrecognized tax benefits related to prior years . . . . . . . . . . . . . . . . . . .
Increases of unrecognized tax benefits related to current year
. . . . . . . . . . . . . . . . . .
Decreases of unrecognized tax benefits related to settlements . . . . . . . . . . . . . . . . . . —
Reductions to unrecognized tax benefits related to lapsing statute of limitations . . . .

65
44

(3)

Ending balance at September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $545 $439

It is the Company’s policy to account for interest expense and penalties related to uncertain tax
positions as interest expense and administrative and other, respectively, in its consolidated statements
of operations. In fiscal 2010, 2009 and 2008, the Company recognized $37 million, $17 million and $2
million of interest expense, respectively, and $5 million, $4 million and a de minimis amount of
penalties, respectively, related to uncertain tax positions in its consolidated statements of operations.
At September 30, 2010 and 2009, the Company had accrued interest of $58 million and $22 million,
respectively, and accrued penalties of $10 million and $5 million, respectively, related to uncertain tax
positions in its other long-term liabilities.

123

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The Company believes that unrecognized tax benefits may possibly decrease by $50 million within

the next 12 months, due to the possible effective settlement on the timing of certain deductions, which
would not impact the effective tax rate.

The Company’s fiscal 2006, 2007 and 2008 U.S. federal income tax returns are currently under
examination by the Internal Revenue Service. The Company is also subject to examinations by various
state and foreign tax authorities. The Company has concluded all California income tax matters for
years through fiscal 2003. All material state and foreign tax matters have been concluded for years
through fiscal 2002.

Note 22—Legal Matters

The Company is party to various legal and regulatory proceedings. Some of these proceedings

involve complex claims that are subject to substantial uncertainties and unascertainable damages.
Accordingly, except as disclosed, the Company has not established reserves or ranges of possible loss
related to these proceedings, as at this time in the proceedings, the matters do not relate to a probable
loss and/or amounts are not reasonably estimable. Although the Company believes that it has strong
defenses for the litigation and regulatory proceedings described below, it could in the future incur
judgments or fines or enter into settlements of claims that could have a material adverse effect on the
Company’s results of operations, financial position or cash flows. From time to time, the Company may
engage in settlement discussions or mediations with respect to one or more of its outstanding litigation
matters, either on its own behalf or collectively with other parties.

The Company recorded litigation provisions of approximately ($45 million), $2 million and $1,470

million in fiscal 2010, 2009 and 2008, respectively. The credit to the provision in fiscal 2010 was
primarily the result of a $41 million pre-tax gain recognized related to the prepayment of the remaining
obligations under the Retailers’ litigation (discussed in Other Litigation below). The remaining credit
balance was due to the release of accruals for certain legal matters settled during fiscal 2010. There
was no other significant provision activity to offset the credit balance in fiscal 2010. The litigation
accrual is an estimate and is based on management’s understanding of its litigation profile, the
specifics of each case, advice of counsel to the extent appropriate and management’s best estimate of
incurred loss at the balance sheet date.

The following table summarizes the activity related to accrued litigation for both covered and other

non-covered litigation for the years ended September 30, 2010 and 2009:

Balance at October 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for settled legal matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for unsettled legal matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Settlement obligation refunded by Morgan Stanley(1)
Interest accretion on settled matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on settled matters(2)

2010

2009

(in millions)

$ 1,717
(45)
—
—
27
(1,002)

$ 3,758
(1)
3
65
93
(2,201)

Balance at September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

697

$ 1,717

(1) This balance represents the amount of a settlement refunded to the Company during fiscal 2009

by Morgan Stanley under a separate agreement.

124

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

(2) This amount includes the Company’s October 2009 prepayment of its remaining $800 million in

payment obligations in the Retailers’ litigation at a discounted amount of $682 million.

Covered Litigation

Visa Inc., Visa U.S.A. and Visa International are parties to certain legal proceedings discussed

below that are subject to the retrospective responsibility plan, which the Company refers to as the
covered litigation. See Note 4—Retrospective Responsibility Plan. An accrual for covered litigation is
recorded when loss is deemed to be probable and reasonably estimable. In making this determination
the Company evaluates available information, including funding decisions made by the litigation
committee. The accrual related to covered litigation could be either higher or lower than the escrow
account balance. The Company did not record an additional accrual for covered litigation during fiscal
2010.

The Discover Litigation

On October 4, 2004, Discover Financial Services, Inc. filed a complaint against Visa U.S.A., Visa
International and MasterCard International Incorporated (MasterCard). The complaint was filed in the
U.S. District Court for the Southern District of New York and was designated as a related case to a
lawsuit brought by the U.S. Department of Justice (DOJ) in 1998. The complaint alleged, among other
things, that the implementation and enforcement of Visa’s bylaw 2.10(e) and MasterCard’s Competitive
Programs Policy, or CPP, which prohibited their respective members from issuing American Express or
Discover cards violated Sections 1 and 2 of the Sherman Act and California’s Unfair Competition Law,
and sought money damages (subject to trebling) and attorneys’ fees and costs.

On October 13, 2008, Visa, MasterCard and Discover reached an agreement in principle to settle

the litigation. The parties executed a final settlement agreement on October 27, 2008 that became
effective on November 4, 2008 upon approval by holders of Visa’s class B common stock. Visa’s net
share of the settlement totaled $1.8 billion, of which $1.74 billion was paid over four quarters from the
escrow account established by the retrospective responsibility plan. Visa Inc. also paid $80 million
toward Visa’s share in connection with releases obtained from MasterCard with respect to certain
potential claims. Visa Inc. also paid an additional $65 million, which was refunded by Morgan Stanley,
under a separate agreement related to the settlement. Visa’s settlement obligations were fully satisfied
with the September 2009 payment to Discover. The Company’s consolidated statement of operations
reflects a provision of $1.8 billion for the settlement in fiscal 2008.

The American Express Litigation

On November 15, 2004, American Express filed a complaint against Visa U.S.A., Visa

International, MasterCard and several Visa U.S.A. and Visa International member financial institutions
in the U.S. District Court for the Southern District of New York. The complaint alleged that the
implementation and enforcement of Visa U.S.A.’s bylaw 2.10(e) and MasterCard’s CPP violated
Sections 1 and 2 of the Sherman Act, and sought money damages (subject to trebling) and attorneys’
fees and costs.

Visa Inc., Visa U.S.A. and Visa International entered into a settlement agreement with American

Express that became effective on November 9, 2007. Under the settlement agreement, American
Express will receive maximum payments of $2.25 billion, including up to $2.07 billion from Visa Inc.

125

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

and $185 million from five co-defendant banks. An initial payment of $1.13 billion was made on
March 31, 2008, including $945 million funded through the litigation escrow account established under
the retrospective responsibility plan and $185 million from the five co-defendant banks. Beginning April
2008, Visa Inc. will pay American Express an additional amount of up to $70 million each quarter for 16
quarters, for a maximum total of $1.12 billion. The quarterly settlement payments are also covered by
the retrospective responsibility plan. The total settlement was recorded in fiscal 2007 at a discounted
value of $1.9 billion using a rate of 4.72% over the payment term. The present value of the remaining
obligation is reflected in current and long-term accrued litigation obligation on the consolidated balance
sheets.

The quarterly payments are in an amount equal to 5% of American Express’s United States global

network services billings during the quarter up to a maximum of $70 million per quarter; provided,
however, that if the payment for any quarter is less than $70 million, the maximum payment for a future
quarter or quarters shall be increased by the difference between $70 million and such lesser amount
as was actually paid. American Express has met the performance criteria set forth in the settlement
agreement for each quarter thus far, including the fourth fiscal quarter of fiscal 2010, and Visa has
made each of the corresponding settlement payments.

The Attridge Litigation

On December 8, 2004, a complaint was filed in California state court on behalf of an alleged class

of consumers asserting claims against Visa U.S.A., Visa International and MasterCard under
California’s Cartwright Act and Unfair Competition Law. The claims in this action, Attridge v. Visa
U.S.A. Inc., et al., seek to piggyback on the portion of the DOJ litigation in which the U.S. District Court
for the Southern District of New York found that Visa’s bylaw 2.10(e) and MasterCard’s CPP constitute
unlawful restraints of trade under the federal antitrust laws. On May 19, 2006, the court entered an
order dismissing plaintiff’s Cartwright Act claims with prejudice but allowing the plaintiff to proceed with
his Unfair Competition Law claims, which seek restitution, injunctive relief, and attorneys’ fees and
costs. On December 14, 2007, the plaintiff amended his complaint to add Visa Inc. as a defendant. No
new claims were added to the complaint.

On July 1, 2009, the court denied in part the Defendants’ Motion for Summary Judgment or

Summary Adjudication, but ordered the parties to submit affidavits as to whether further discovery
should be conducted prior to the court rendering judgment on the Motion for Summary Adjudication.
On August 3, 2009, the court ruled the Motion submitted without any such further discovery.

In the separate “Indirect Purchaser” Credit/Debit Card Tying Cases, also pending in California
state court, Visa entered into a settlement agreement on September 14, 2009. That settlement could
potentially have the effect of releasing the claims asserted in the Attridge case, subject to the ruling of
the Attridge court. On September 24, 2009, the Attridge court deferred its decision on the Motion for
Summary Adjudication pending court approval of the settlement in the Credit/Debit Card Tying Cases.
On August 23, 2010, final approval of the Credit/Debit Card Tying Cases settlement was granted. The
plaintiff in Attridge and others have appealed the final approval order.

126

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

The Interchange Litigation

Kendall. On October 8, 2004, a class action lawsuit was filed by a group of merchants in the U.S.
District Court for the Northern District of California against Visa U.S.A., MasterCard and several Visa
U.S.A. member financial institutions alleging, among other things, that Visa U.S.A.’s and MasterCard’s
interchange reimbursement fees violate the Sherman Act and the Clayton Act (Kendall v. Visa U.S.A.
Inc., et al.). On July 25, 2005, the court granted Visa U.S.A.’s motion to dismiss and dismissed the
complaint with prejudice.

On March 7, 2008, the U.S. Court of Appeals for the Ninth Circuit affirmed the district court’s
dismissal of the complaint. The court concluded that the plaintiffs had failed to plead facts sufficient to
establish a conspiracy, and that no amendment could cure the pleading defect. In doing so, the Ninth
Circuit also held that the plaintiffs were “indirect purchasers” of Visa U.S.A. and could not recover
antitrust damages for their claims. Plaintiffs did not seek review of the Ninth Circuit’s ruling.

Multidistrict Litigation Proceedings (MDL). Beginning in May 2005, approximately 55 complaints,

all but 10 of which were styled as class actions, have been filed in U.S. federal district courts on behalf
of merchants against Visa U.S.A. and/or MasterCard, and in some cases, certain Visa member
financial institutions. Visa International was also named as a defendant in more than 30 of these
complaints. The cases allege, among other things, that Visa’s and MasterCard’s purported setting of
interchange reimbursement fees, their “no surcharge” rules, and alleged tying and bundling of
transaction fees violate federal antitrust laws. On October 19, 2005, the Judicial Panel on Multidistrict
Litigation issued an order transferring these cases to the U.S. District Court for the Eastern District of
New York for coordination of pre-trial proceedings (MDL 1720). On April 24, 2006, the group of
purported class plaintiffs filed a First Amended Class Action Complaint. Taken together, the claims in
the First Amended Class Action Complaint and in the 10 complaints brought on behalf of individual
merchants are generally brought under Sections 1 and 2 of the Sherman Act. In addition, some of
these complaints contain certain state unfair competition law claims. These interchange-related cases
seek money damages (alleged in the consolidated class action complaint to range in the tens of billions
of dollars), subject to trebling, as well as attorneys’ fees and injunctive relief.

As part of the retrospective responsibility plan, Visa U.S.A. and Visa International entered into a

judgment sharing agreement with certain member financial institutions of Visa U.S.A. on July 1, 2007.

On January 8, 2008, the district court adopted the recommendation of the Magistrate Judge and

granted defendants’ motion to dismiss the class plaintiffs’ claims for damages incurred prior to
January 1, 2004.

On January 29, 2009, class plaintiffs filed a Second Consolidated Amended Class Action

Complaint. Among other things, this complaint: (i) added new claims for damages and injunctive relief
against Visa and the bank defendants regarding interchange reimbursement fees for Visa PIN-debit
cards; (ii) added new claims for damages and injunctive relief against Visa and the bank defendants
since the time of Visa’s IPO regarding interchange reimbursement fees for Visa’s credit, offline debit,
and PIN-debit cards; (iii) eliminated claims for damages relating to the so-called “no-surcharge” rule
and “anti-steering” rules; (iv) eliminated claims for damages based on the alleged tie of network
processing services and payment guarantee services to the payment card system services; and
(v) added Visa Inc. as a defendant.

127

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

In addition, class plaintiffs filed a Second Supplemental Class Action Complaint (the

“Supplemental Complaint”) against Visa Inc. and several financial institutions challenging Visa’s
reorganization and IPO under Section 1 of the Sherman Act and Section 7 of the Clayton Act. In the
Supplemental Complaint, class plaintiffs seek unspecified monetary damages and declaratory and
injunctive relief, including an order that the IPO be unwound.

On May 8, 2008, class plaintiffs served on defendants a motion seeking to certify a class of

merchants. On March 31, 2009, Visa, jointly with other defendants, moved to dismiss the Supplemental
Complaint and the Second Consolidated Amended Class Action Complaint.

The parties have exchanged expert reports and taken expert discovery. No trial date has been set.

Other Litigation

Retailers’ Litigation. Beginning in October 1996, several antitrust class action lawsuits were
brought by U.S. merchants against Visa U.S.A. and MasterCard. The suits were later consolidated in
the U.S. District Court for the Eastern District of New York, In re Visa Check/MasterMoney Antitrust
Litigation. Among other claims, the plaintiffs alleged that Visa U.S.A.’s “Honor All Cards” rule, which
required merchants that accepted Visa cards to accept for payment every validly presented Visa card,
and a similar MasterCard rule, constituted an illegal tying arrangement in violation of Section 1 of the
Sherman Act. On June 4, 2003, the parties signed a settlement agreement that was approved by the
court on December 19, 2003. Pursuant to the settlement agreement, Visa agreed to modify its “Honor
All Cards” rule such that a merchant may accept only Visa check cards, only Visa credit cards, or both.
Visa also agreed to pay approximately $2.0 billion to the merchant class over 10 years in equal annual
installments of $200 million per year, among other things.

Subject to court approval, on August 31, 2009, Visa entered into an agreement to prepay its
remaining $800 million in settlement payments for $682 million. On October 2, 2009, the court entered
a final order approving the prepayment agreement, and Visa made the prepayment pursuant to the
agreement’s terms on October 5, 2009. Pursuant to its terms, the prepayment agreement became final
after no appeals to the approval order were filed within the 30-day appeal period.

“Indirect Purchaser” Actions. Complaints were also filed in 19 different states and the District of
Columbia alleging state antitrust, consumer protection and common law claims against Visa U.S.A.
and MasterCard (and, in California, Visa International) on behalf of consumers. The claims in these
class actions included allegations mirroring those made in the U.S. merchant lawsuit and asserting that
merchants, faced with excessive merchant discount fees, passed on some portion of those fees to
consumers in the form of higher prices on goods and services sold. Plaintiffs seek money damages
and injunctive relief. Visa U.S.A. has been successful in the majority of these cases, as courts in 17
jurisdictions have granted Visa U.S.A.’s motions to dismiss for failure to state a claim or plaintiffs have
voluntarily dismissed their complaints. The court approved the voluntary dismissal of one of the
consolidated cases in New Mexico on September 16, 2009. In the remaining New Mexico case, the
court granted Visa U.S.A.’s motion to dismiss at a hearing on May 14, 2010, and entered an order and
judgment dismissing the case on June 9, 2010. The plaintiff filed a notice of appeal from that order and
judgment on June 14, 2010.

128

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

In California, in the consolidated Credit/Debit Card Tying Cases, the court dismissed claims
brought under the Cartwright Act, but denied a similar motion with respect to Unfair Competition Law
claims for unlawful, unfair and/or fraudulent business practices. On October 31, 2007, the court denied
the plaintiffs’ motion to give collateral estoppel effect to certain elements of their “tying” claim based on
statements in the ruling on cross-motions for summary judgment in In re Visa Check/MasterMoney
Antitrust Litigation. On October 3, 2008, the parties agreed to confidential settlement terms to resolve
the dispute. On September 14, 2009, the parties entered into a written settlement agreement that was
then submitted to the court for approval. After the parties amended the settlement agreement in certain
respects, the court entered an order preliminarily approving the settlement on January 5, 2010 and
entered an order granting final approval on August 23, 2010. The plaintiff in Attridge, who had filed
objections to the settlement, has filed a notice of appeal from the final approval order, as have other
objectors to the settlement. The amount of the settlement is not considered material to the
consolidated financial statements.

New Zealand Interchange Proceedings. The Commerce Commission, New Zealand’s competition

regulator, filed a civil Statement of Claim in the High Court in Wellington on November 9, 2006, alleging
that, among other things, the fixing of default interchange rates by Cards NZ Limited, Visa
International, MasterCard and certain Visa International member financial institutions contravenes the
New Zealand Commerce Act. On November 27, 2006, a group of New Zealand retailers filed a nearly
identical claim against the same parties before the same tribunal. Both the Commerce Commission
and the retailers seek declaratory, injunctive and monetary relief. Both cases were transferred to the
commercial list at the High Court in Auckland in April 2007.

The Commerce Commission, Visa International and Visa Worldwide Pte Ltd settled the Commerce

Commission case on August 11, 2009, and the court granted leave to discontinue the claim on
August 26, 2009. On October 3, 2009, Visa and the New Zealand retailers entered into an agreement
to settle the retailers’ case, and the retailers filed a notice of discontinuance on October 7, 2009. The
terms of the settlements are not considered material to the consolidated financial statements.

Currency Conversion Litigation. In 2000, a “representative” action was filed in California state court
against Visa U.S.A. and Visa International in connection with an asserted 1% currency conversion “fee”
assessed on member financial institutions by the payment card networks on transactions involving the
purchase of goods or services in a foreign currency and the disclosure of that fee (Schwartz). Plaintiffs
claimed Visa’s currency conversion practices violated California Business & Professions Code
Section 17200. Additional California state class actions were filed against Visa U.S.A. and Visa
International challenging currency conversion practices (Shrieve, Mattingly, and Baker). Visa U.S.A.,
Visa International, MasterCard, Citicorp Diners Club, Inc. (Diners Club) and several Visa member
financial institutions are also defendants in a number of federal class actions that allege, among other
things, violations of federal antitrust laws based on the 1% currency conversion fee. The federal
complaints were consolidated or coordinated in MDL 1409 (In re Currency Conversion Fee Antitrust
Litigation) in the U.S. District Court for the Southern District of New York.

On July 20, 2006, Visa U.S.A. and Visa International entered into a settlement agreement in MDL
1409. Under the terms of that settlement, Visa U.S.A. and Visa International paid $100.1 million into a
settlement fund and agreed that for five years they would separately identify or itemize any fees added
to transactions because they occurred in a foreign country or involved a foreign currency and would
require U.S. issuing members to disclose certain changes, if any, to exchange rate practices. Visa

129

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

U.S.A. and Visa International also paid into the settlement fund $18.6 million in attorneys’ fees to
resolve Schwartz. The Shrieve, Mattingly, and Baker plaintiffs agreed that they would ask the court to
dismiss their actions with prejudice as to Visa U.S.A. and Visa International once the MDL 1409
settlement receives court approval. If Baker is dismissed, Visa U.S.A. and Visa International shall pay
$1.0 million plus interest as attorneys’ fees. If Baker is not dismissed within 60 days of final approval of
the MDL settlement, Visa U.S.A. and Visa International shall pay $500,000 plus interest as attorneys’
fees.

The court granted final approval of the MDL 1409 settlement on October 22, 2009. Various
appeals have been filed with the U.S. Court of Appeals for the Second Circuit challenging the district
court’s approval of the settlement. The issuance of refund checks for valid, timely claims will not
commence until after the appeals are resolved (in favor of the court-approved settlement) and the
settlement administrator has validated the claims.

Morgan Stanley Dean Witter/Discover Litigation. In August 2004, the European Commission in

Brussels issued a Statement of Objections against Visa International and Visa Europe alleging a
breach of European competition law. The allegation arises from the Visa International and Visa Europe
Rule (bylaw 2.12(b)) that makes certain designated competitors, including Morgan Stanley Dean
Witter/Discover, ineligible for membership. On October 3, 2007, the European Commission fined Visa
International and Visa Europe €10.2 million ($14.5 million) for infringing European Union rules on
restrictive business practices (Article 81 of the EC Treaty and Article 53 of the EEA Agreement). Visa
International and Visa Europe filed an appeal of the ruling with the Court of First Instance on
December 19, 2007. A hearing on Visa International and Visa Europe’s appeal before the General
Court (formerly known as the Court of First Instance) was held on May 20, 2010. No ruling has been
issued. Pursuant to existing agreements, Visa Europe has acknowledged full responsibility for the
defense of this action, including any fines that may be payable.

Merchant Acceptance Rules Investigations. On October 10, 2008, the United States Department

of Justice (the “DOJ”) issued a Civil Investigative Demand, or “CID,” to Visa U.S.A. that sought
information regarding a potential violation of Section 1 or 2 of the Sherman Act, 15 U.S.C. §§ 1, 2. The
CID sought documents, data and narrative responses to several interrogatories and document
requests, which focused on certain merchant acceptance practices, including major payment network
rules regarding merchant surcharging and merchants’ ability to steer customers to other forms of
payment.

On May 15, 2009, the Office of the Attorney General for the State of Ohio issued an Investigative

Demand to Visa Inc. seeking information regarding a potential violation of Chapter 1331 of the Ohio
Revised Code, Ohio’s antitrust law. The Ohio Attorney General is part of a multistate attorney general
working group. The Investigative Demand sought copies of documents, data and narrative responses
that Visa had produced to the Division pursuant to the CID issued on October 10, 2008. The
Investigative Demand focused on certain Visa U.S.A. policies relating to merchant acceptance
practices, including Visa U.S.A.’s policies regarding merchant surcharging and merchants’ ability to
steer customers to other forms of payment.

On October 4, 2010, Visa announced a settlement with the DOJ and the attorneys general of
seven states to resolve their investigations. As part of the settlement, Visa will allow U.S. merchants to
offer discounts or other incentives to steer customers to a particular form of payment including to a
specific network brand or to any card product, such as a “non-reward” Visa credit card. Visa’s rules

130

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

always have allowed U.S. merchants to steer customers to other forms of payment and offer discounts
to customers who choose to pay with cash, check or PIN debit. The new rules will expand U.S.
merchants’ ability to discount for their preferred form of payment, though they will not be able to pick
and choose amongst issuing banks. The settlement agreement does not address Visa’s rule prohibiting
U.S. merchants from surcharging consumers. Apart from a partial reimbursement to the state attorneys
general of their attorneys’ fees and expenses, there is no monetary obligation associated with the
settlement. The reimbursement amount is not considered material to the consolidated financial
statements.

The consent decree setting forth the terms of settlement is subject to court approval. Visa will

make formal rule changes after the court enters a final judgment following a public comment period,
but will refrain from enforcing its current discounting rules in the interim.

Venezuela Interchange Proceedings. On October 2, 2008, the Superintendencia para la
Promoción y Protección de la Libre Competencia (“Competition Authority”) of Venezuela filed an
administrative proceeding against “Visa Inc. International” (sic), MasterCard, American Express, Diners
Club, Consorcio Credicard, and more than thirty privately held financial institutions. The Competition
Authority alleges that, among other things, the defendants’ setting of default interchange rates and
merchant discount rates violates Venezuelan competition law. The Competition Authority seeks
monetary and injunctive relief.

The evidentiary phase of the investigation has concluded, but the Competition Authority has not

yet issued any findings as a result of the investigation.

European Interchange Proceedings. On April 3, 2009, the European Commission issued a
Statement of Objections (“SO”) to Visa Europe, Visa International and Visa Inc. alleging a breach of
European competition law. Visa Inc. and Visa International were served with the Statement of
Objections on June 1, 2009. The SO alleges a breach of Article 81 of the EC Treaty and Article 53 of
the EEA Agreement. The SO is directed to Visa Inc. and Visa International as to Honor All Cards, the
no-surcharge rule and what the Commission alleges is the “subsidiary application of the Inter-Regional
MIFs to the intra-regional POS transactions with consumer cards.” On August 10, 2009, Visa Inc. and
Visa International filed a response to the SO. On April 26, 2010, Visa Europe announced an agreement
with the European Commission, subject to public consultation, to end the proceedings initiated by the
Statement of Objections issued April 3, 2009, with respect to Visa Europe’s immediate debit
interchange fees. Pursuant to existing agreements among the parties, Visa Europe is obligated to
indemnify Visa International and Visa Inc. in connection with this proceeding, including payment of any
fines that may be imposed.

Canadian Competition Bureau Proceedings. On April 21, 2009, Visa received an oral notification

from the Canadian Competition Bureau that it has initiated a civil inquiry regarding interchange and
certain of Visa policies relating to merchant acceptance practices. On August 4, 2010, the Bureau
issued a voluntary draft information request to Visa seeking information on certain merchant
acceptance practices, interchange (including the setting of default interchange), and fees paid by
issuers and acquirers to Visa. Visa is cooperating with the Bureau with respect to the information
request.

131

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Brazilian Competition Authority Proceedings. On August 7, 2009, Secretaria de Direito Econômico

(SDE), the Brazilian competition agency, opened an administrative proceeding against Visa
International, Visa do Brasil, and Companhia Brasileira de Meios de Pagamento (f/k/a VisaNet do
Brasil) regarding an alleged exclusive relationship between the Company and VisaNet do Brasil, the
then sole acquirer of Visa transactions in Brazil. SDE also issued an injunction against Visa
International and Visa do Brasil requiring, among other things, that Visa grant additional acquiring
licenses to Brazilian financial institutions and suspend Visa’s exclusive relationship with VisaNet do
Brasil. The SDE administrative proceeding followed the issuance of a report by the Central Bank of
Brazil suggesting, among other things, that the single-acquirer structure in Brazil be changed.

Visa International and Visa do Brasil appealed the injunction to Conselho Administrativo de Defesa

Econômica (CADE), the Brazilian competition authority, and on September 16, 2009, CADE revoked
the injunction in its entirety. On December 16, 2009, Visa International and Visa do Brasil reached an
agreement with CADE for the immediate suspension of the investigation and its eventual closure
without fines if certain conditions were met. On August 3, 2010, CADE formally closed the investigation
against Visa International and Visa do Brasil without the imposition of any fines, concluding that both
entities had fully complied with the terms of their agreement with CADE.

The Reserve Primary Fund. On May 5, 2009, Visa U.S.A. commenced an action in the United

States Court for the Southern District of New York against The Reserve Primary Fund, or the Fund,
and related entities in connection with the Fund’s failure to promptly redeem in full Visa U.S.A.’s
investment in a money market mutual fund. On September 15, 2008, Visa U.S.A. sought to redeem its
entire investment of over $981 million, plus accrued dividends. The Fund failed to return Visa U.S.A.’s
investment within one business day as required by the Fund’s prospectus. Pursuant to a liquidation
plan, the Fund made interim distributions, returning approximately 90% of Visa U.S.A.’s investment.
Visa U.S.A. sought damages in excess of $98 million, the amount of its investment then held by the
Fund. Also see Note 5—Investments and Fair Value Measurements and Note 7—Prepaid Expenses
and Other Assets. On May 5, 2009, the SEC commenced an action in the U.S. District Court for the
Southern District of New York against the Fund and proposed an alternative plan of liquidation.

On November 25, 2009, the court accepted most aspects of the SEC plan and ordered that the
remaining assets in the Fund, with the exception of a reserve for ongoing expenses and claims, be
returned to investors on a pro-rata basis. In January and July 2010, Visa U.S.A. received further
distributions from the Fund. Together with interim distributions, Visa U.S.A. has received a total payout
of 99% of Visa U.S.A.’s original investment, and any further recovery will also likely be pursuant to the
SEC plan. Visa U.S.A. voluntarily dismissed its case without prejudice on March 31, 2010.

CyberSource securities litigation. On April 29, 2010, an individual named Carol Ann Peters filed a

class action lawsuit against CyberSource Corporation (“CyberSource”), certain of its directors, and
Visa Inc. in California Superior Court in connection with the proposed merger of CyberSource and
Visa. The complaint asserts claims of breach of fiduciary duty against the CyberSource directors and
aiding and abetting breaches of fiduciary duty against CyberSource and Visa. Plaintiff later added
Market Street Corp., a wholly-owned subsidiary of Visa Inc., as a defendant and seeks declaratory and
injunctive relief and attorneys’ fees. A similar lawsuit was filed on May 4, 2010, by the Inter-Local
Pension Fund of the Graphic Communications Conference of the International Brotherhood of
Teamsters in the Chancery Court of the State of Delaware. The Delaware complaint was voluntarily

132

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

dismissed and re-filed in California Superior Court on June 1, 2010, adding allegations of inadequate
disclosure in CyberSource’s preliminary proxy statement concerning the merger. On June 9, 2010, the
California court consolidated the two suits, now captioned In re CyberSource Shareholder Litigation.

On June 29, 2010, the parties reached an agreement in principle to settle the litigation. The
agreement requires CyberSource to make certain additional disclosures related to the proposed
merger, which were made in CyberSource’s definitive proxy statement filed with the SEC on June 11,
2010, but does not require any defendant to pay money damages. A notice of the settlement, which
was subject to confirmatory discovery and court approval, was filed on July 13, 2010. On
September 16, 2010, following completion of confirmatory discovery, the parties filed formal settlement
documents with the court. On November 10, 2010, the court entered an order preliminarily approving
the settlement and directing that notice of the settlement be provided to potential class members. A
final approval hearing is scheduled for January 14, 2011. The settlement is not considered material to
the Company’s consolidated financial statements.

Dynamic Currency Conversion. Visa has received notices from competition regulators in New
Zealand, Australia, and Korea regarding investigations into Visa’s policies relating to the provision of
Dynamic Currency Conversion (DCC) services. DCC refers to the conversion of the purchase price of
goods or services from one currency to another at the point of sale, as agreed to by the cardholder and
merchant. Visa is cooperating with these regulators with respect to these investigations.

Data pass litigation. On August 27, 2010, a consumer filed a class action complaint against

Webloyalty.com, Inc., Amazon.com, Inc., and Visa Inc. in federal district court in Connecticut. The
plaintiff claims, among other things, that consumers who made online purchases at Amazon.com were
deceived into also incurring charges for services from Webloyalty.com through the alleged
unauthorized passing of cardholder account information during the sales transaction (“data pass”), in
violation of federal and state consumer protection statutes and common law. Visa allegedly aided and
abetted the conduct of the other defendants. Plaintiff seeks damages, restitution, and injunctive relief.
The plaintiff voluntarily dismissed Amazon.com as a defendant without prejudice on October 29, 2010.
Webloyalty.com and Visa each filed motions to dismiss the case on November 1, 2010.
Webloyalty.com also has asked the Judicial Panel on Multi-district Litigation to consolidate with this
case, for pretrial proceedings, a case pending in federal district court in California in which
Webloyalty.com and Movietickets.com (but not Visa) are named as defendants.

Gift Card Litigation

Visa is a party to various lawsuits involving prepaid gift cards. Pursuant to existing agreements,
Visa may be indemnified by the issuer of the gift card in question for liability associated with some or all
of the claims asserted in these suits.

Loiseau/Barclay. On November 24, 2009, Loiseau filed his third amended complaint. Both Visa
and Metabank moved to dismiss that complaint. The court granted Visa’s motion and dismissed the
complaint with prejudice on February 10, 2010.

On December 1, 2009, represented by the same counsel as Mr. Loiseau, William Barclay filed a
class action against Visa U.S.A. and Metabank making similar allegations as in the Loiseau case. On
December 31, 2009, Metabank removed the Barclay action to the U.S. District Court for the Southern

133

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

District of California and filed a notice of relatedness between the two cases. Both Visa and Metabank
moved to dismiss the Barclay complaint. Ultimately, Barclay agreed to dismiss Visa from the case and
on February 25, 2010, Visa was dismissed from the case with prejudice.

Matalas. On May 27, 2010, Diane Matalas filed a class action lawsuit against Wells Fargo Bank

and Visa Inc. in California Superior Court asserting claims under California’s gift card act and other
consumer laws. Among other things, Matalas alleges that certain authorization practices for gift cards
are unlawful. On July 14, 2010, Wells Fargo Bank removed the case to U.S. District Court for the
Central District of California. Both Visa and Metabank moved to dismiss the complaint. On
September 27, 2010, all of the parties stipulated that Visa be dismissed from the case without
prejudice. The plaintiff has moved to amend her complaint, dropping Visa as a defendant.

Intellectual Property Litigation

Vale Canjeable

On November 21, 2006, Vale Canjeable Ticketven, C.A. filed an action in the Fifth Municipal Court

of Caracas (“Fifth Municipal court”), Venezuela against Todoticket 2004, C.A., and Visa International
seeking a preliminary injunction preventing use of the Visa Vale mark in Venezuela. In December
2006, the plaintiff also filed a claim with the Fourth Commercial Court of First Instance of Caracas
(“First Instance court”), alleging that the defendants infringed the plaintiff’s rights as the holder of the
trademark registries and requesting declarative, injunctive and monetary relief.

On November 29, 2006, the Fifth Municipal court granted a preliminary injunction prohibiting use
of the “Vale” in the Venezuelan market of food vouchers. On December 6, 2006, Visa International filed
a constitutional objection to that ruling. The objection was dismissed, and Visa International appealed
the decision through the appellate courts.

On September 25, 2007, Visa International’s request for removal of the First Instance judge from

the case was granted. A new judge was assigned to finalize the discovery phase of the case.

After all appeals to the lower appellate courts had been rejected, on March 14, 2008, Visa
International filed an extraordinary appeal of the preliminary injunction ruling with the Commercial
Chamber of the Supreme Court (the “Supreme Court”). On August 6, 2008, the Supreme Court
accepted Visa International’s appeal and declared the lower court’s decision null and void. Pursuant to
the Supreme Court’s order, on March 25, 2009, the First Commercial Judge of Appeals of Caracas
issued a new decision. The decision (i) dismissed Visa International’s appeal; (ii) ratified the
preliminary injunction; and (iii) found Visa and Todoticket liable for legal fees and costs in connection
with the appeal. On July 9, 2009, Visa International filed a further appeal, and on December 10, 2009,
the Supreme Court again decided in Visa’s favor, overturning the appellate ruling. The Supreme Court
ordered a new Judge of Appeals to consider the preliminary injunction that prevented Visa from using
the Visa Vale trademark in Venezuela. No decision has yet been issued by the new Judge of Appeals.

On February 11, 2010, in a separate action on the merits, the First Instance court dismissed in its

entirety the plaintiff’s claim against Visa International and other defendants for damages based on
trademark infringement. The plaintiff is appealing the decision.

134

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Every Penny Counts, Inc.—Prepaid Cards

On July 17, 2007, Every Penny Counts, Inc. filed a complaint in the U.S. District Court for the

Middle District of Florida against Visa U.S.A., MasterCard and American Express for patent
infringement. Plaintiff amended its complaint on September 27, 2007 to add Green Dot Corp. as a
party and to add a patent to its suit. The complaint now alleges that the defendants’ “open” prepaid
card products infringe five U.S. Patents held by the plaintiff. After the court denied Visa U.S.A.’s motion
to dismiss, on November 13, 2007, Visa U.S.A. filed its answer and counterclaims alleging that Visa
does not infringe the plaintiff’s patents, that the plaintiff’s patents are invalid, and that the plaintiff’s
patents are unenforceable due to prosecution laches and inequitable conduct.

At a claims construction hearing on May 22, 2008, the court ruled in favor of defendants on all five

of plaintiff’s patents. In light of this ruling, plaintiff orally agreed to a stipulated judgment in favor of all
defendants on all claims. The court entered judgment for all defendants on May 23, 2008, which was
affirmed by the Federal Circuit on April 30, 2009. The Federal Circuit denied Every Penny Counts’s
petition for rehearing on May 26, 2009 and issued its mandate on June 2, 2009. Judgment was entered
pursuant to that mandate on June 10, 2009. The U.S. Supreme Court denied Every Penny Counts’s
petition for writ of certiorari on November 9, 2009.

TQP Development, LLC—Data Encryption

On March 25, 2009, TQP Development, LLC filed a lawsuit against Visa Inc., Visa U.S.A., Visa

International and a number of other companies, including American Express, MasterCard and
Barclays, in the U.S. District Court for the Eastern District of Texas alleging that methods practiced on
the defendants’ websites infringe U.S. Patent No. 5,412,730 (“Encrypted Data Transmission System
Employing Means for Randomly Altering the Encryption Keys”). On May 22, 2009, Visa answered the
complaint and filed a counterclaim for a declaratory judgment that Visa is not infringing the patent and/
or that the patent is invalid. On December 21, 2009, the parties executed an agreement to settle the
litigation, and the case was dismissed with prejudice on January 4, 2010. The settlement amount is not
considered material to the consolidated financial statements.

Actus, LLC—Prepaid Cards

On April 9, 2009, Actus, LLC filed a lawsuit against Visa Inc. and a number of other companies in

the U.S. District Court for the Eastern District of Texas alleging that certain Visa prepaid products
infringe U.S. Patent No. 7,328,189 (“Method and Apparatus for Conducting Electronic Commerce
Transactions Using Electronic Tokens”) and U.S. Patent No. 7,249,099 (“Method and Apparatus for
Conducting Electronic Commerce Transactions Using Electronic Tokens”). On June 11, 2009, Visa
filed a motion to dismiss plaintiff’s claims. Actus filed a second amended complaint on August 17,
2009, to address the issues raised in Visa’s motion, and Visa and other defendants filed a renewed
motion to dismiss on September 8, 2009. On April 21, 2010, the parties executed an agreement to
settle the litigation, and on April 30, 2010, the court dismissed the claims against Visa with prejudice.
The settlement amount is not considered material to the consolidated financial statements.

Joao Bock Transaction Systems—Transaction Security

On May 11, 2009, Joao Bock Transaction Systems of Texas, LLC filed a lawsuit against Visa Inc.

and a number of other companies in the U.S. District Court for the Eastern District of Texas alleging
that certain Visa products and/or services infringe U.S. Patent No. 7,096,003 (“Transaction Security

135

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2010
(in millions, except as noted)

Apparatus”). On June 23, 2009, plaintiff filed a first amended complaint. On July 10, 2009, Visa filed a
motion to dismiss plaintiff’s claim. On October 1, 2009, the parties executed an agreement to settle the
litigation, and the case was dismissed with prejudice on October 13, 2009. The settlement amount is
not considered material to the consolidated financial statements.

Restricted Spending Solutions, LLC—Prepaid and Commercial Cards

On June 23, 2009, Restricted Spending Solutions, LLC filed a lawsuit against Visa U.S.A. and a

number of other companies in the U.S. District Court for the Northern District of Illinois alleging that
certain Visa prepaid and commercial cards infringe U.S. Patent No. 6,044,360 (“Third Party Credit
Card”). Plaintiff seeks money damages and injunctive relief. On October 30, 2009, Visa U.S.A.
answered the complaint and filed a counterclaim for a declaratory judgment that Visa is not infringing
the patent and/or that the patent is invalid.

On November 19, 2009, Visa U.S.A. filed its First Amended Answer and Counterclaim to the
plaintiff’s complaint. On February 5, 2010, the defendants filed a motion for summary judgment of
invalidity based on Visa’s U.S. Patent 5,500,513. The court granted defendants’ motion for summary
judgment on September 29, 2010. Plaintiff filed a notice of appeal to the U.S. Court of Appeals for the
Federal Circuit on October 28, 2010.

Note 23—Subsequent Events

In October 2010, the Company’s board of directors authorized a $1.0 billion share repurchase
plan. The authorization will be in place through September 30, 2011, subject to extension or expansion
at the determination of the Company’s board of directors. See Note 16—Stockholders’ Equity.

On October 8, 2010, the Company funded the litigation escrow account with $800 million. See

Note 4—Retrospective Responsibility Plan.

On October 20, 2010, the Company’s board of directors declared a dividend in the aggregate

amount of $0.15 per share of class A common stock (determined in the case of class B and class C
common stock on an as-converted basis). See Note 16—Stockholders’ Equity.

136

Selected Quarterly Financial Data (Unaudited)
(in millions, except per share data)

The following tables show selected quarterly operating results for each quarter and full year of

fiscal 2010 and 2009 for Visa Inc.:

Visa Inc.

Quarter Ended (unaudited)

Fiscal Year

Dec. 31,
2009

Mar. 31,
2010

June 30,
2010

Sept. 30,
2010

2010 Total

(in millions, except per share data)

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,960 $1,959 $2,029
1,137
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . .
716
Net income attributable to Visa Inc. . . . . . . . . . . . . .
Basic earnings per share
Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.03 $ .97 $ .97
Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ .60 $ .56 $ .56
Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.03 $ .97 $ .97
Diluted earnings per share
Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.02 $ .96 $ .97
Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ .60 $ .56 $ .55
Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 1.02 $ .96 $ .97

1,122
713

1,217
763

$2,117
1,113
774

$ 1.06
$ .59
$ 1.06

$ 1.06
$ .59
$ 1.06

$8,065
4,589
2,966

$ 4.03
$ 2.31
$ 4.03

$ 4.01
$ 2.30
$ 4.01

Visa Inc.

Quarter Ended (unaudited)

Fiscal Year

Dec. 31,
2008

Mar. 31,
2009

June 30,
2009

Sept. 30,
2009

2009 Total

(in millions, except per share data)

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,739 $1,647 $1,646
822
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Visa Inc. . . . . . . . . . . . . .
729
Basic earnings per share(i)
Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.74 $ 0.71 $ 0.97
Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.52 $ 0.45 $ 0.61
Class C common stock(ii) . . . . . . . . . . . . . . . . . . . . . . . . $ 0.74 $ 0.71 $ 0.97
Diluted earnings per share(i)
Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.74 $ 0.71 $ 0.96
Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . $ 0.52 $ 0.45 $ 0.61
Class C common stock(ii) . . . . . . . . . . . . . . . . . . . . . . . . $ 0.74 $ 0.71 $ 0.96

881
536

966
574

$1,879
869
514

$ 0.69
$ 0.41
$ 0.69

$ 0.69
$ 0.41
$ 0.69

$6,911
3,358
2,353

$ 3.10
$ 1.98
$ 3.10

$ 3.10
$ 1.98
$ 3.10

(i)

(ii)

Effective October 1, 2009, the Company adopted a new accounting standard related to the
calculation of earnings per share, which requires retrospective application to earnings per share
for fiscal 2009. See Note 17—Earnings Per Share to the consolidated financial statements.
In October 2008, the Company redeemed all shares of class C (series II), and partial shares of
class C (series III) common stock. Following the redemptions, the remaining shares of class C
(series III) and class C (series IV) common stock automatically converted into shares of class C
(series I) common stock. Under the Fifth Amended and Restated Certificated of Incorporation,
shares of class C (series I) common stock were designated as class C common stock with no
series designation.

137

ITEM 9. Changes in and Disagreements with Accountants on Accounting and Financial

Disclosures

Not applicable.

ITEM 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain a system of disclosure controls and procedures (as defined in the Rules 13a-15(e)

and 15(d)-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that is
designed to ensure that information required to be disclosed in our Exchange Act reports is recorded,
processed, summarized and reported within the time periods specified in the SEC’s rules and forms,
and that such information is accumulated and communicated to our management, including our Chief
Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding
required disclosures.

Under the supervision and with the participation of our management, including our Chief Executive

Officer and Chief Financial Officer, we conducted an evaluation of our disclosure controls and
procedures. Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer
concluded that, as of September 30, 2010, our disclosure controls and procedures were effective.

There are inherent limitations to the effectiveness of any system of disclosure controls and

procedures. These limitations include the possibility of human error, the circumvention or overriding of
the controls and procedures and reasonable resource constraints. In addition, because we have
designed our system of controls based on certain assumptions, which we believe are reasonable,
about the likelihood of future events, our system of controls may not achieve its desired purpose under
all possible future conditions. Accordingly, our disclosure controls and procedures provide reasonable
assurance, but not absolute assurance, of achieving their objectives.

Management’s Report on Internal Control over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal

control over financial reporting for the Company. Management assessed the effectiveness of
Company’s internal control over financial reporting as of September 30, 2010. Based on
management’s assessment, management has concluded that Company’s internal control over financial
reporting was effective as of September 30, 2010 using the criteria set forth by the Committee of
Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control—Integrated
Framework .

Our internal control over financial reporting is designed to provide reasonable, but not absolute,
assurance regarding the reliability of financial reporting and the preparation of financial statements in
accordance with generally accepted accounting principles. There are inherent limitations to the
effectiveness of any system of internal control over financial reporting. These limitations include the
possibility of human error, the circumvention or overriding of the system and reasonable resource
constraints. Because of its inherent limitations, our internal control over financial reporting may not
prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are
subject to the risks discussed in Item 1A—Risk Factors in this report.

Based on management’s assessment, management has concluded that the Company’s internal

control over financial reporting was effective as of September 30, 2010.

The effectiveness of our internal control over financial reporting as of September 30, 2010 has
been audited by KPMG LLP, an independent registered public accounting firm and is included in Item 8
of this Report.

138

Changes in Internal Control over Financial Reporting

In preparation for management’s report on internal control over financial reporting, we documented

and tested the design and operating effectiveness of our internal control over financial reporting.
During fiscal 2010, there were no significant changes in our internal controls over financial reporting
that occurred during the year ended September 30, 2010 that have materially affected, or are
reasonably likely to materially affect, the Company’s internal control over financial reporting.

ITEM 9B. Other Information

Not applicable.

139

PART III

Certain information required by Part III is omitted from this Report and the Company will file a
definitive proxy statement pursuant to Regulation 14A under the Exchange Act (the “Proxy Statement”)
not later than 120 days after the end of the fiscal year ended September 30, 2010, and certain
information included therein is incorporated herein by reference. Only those sections of the Proxy
Statement that specifically address the items set forth herein are incorporated by reference. Such
incorporation does not include the report of the Audit and Risk Committee included in the Proxy
Statement.

ITEM 10. Directors, Executive Officers and Corporate Governance

The information required by this item concerning the Company’s directors, executive officers, the

Code of Business Conduct and Ethics and corporate governance matters is incorporated herein by
reference to the sections entitled “Proposal 3—Election of Directors” “Executive Officers,” “Corporate
Governance—Code of Business Conduct and Ethics,” and “Board of Directors and Committees of the
Board—Audit and Risk Committee and Audit and Risk Committee Financial Expert” in our Proxy
Statement.

The information required by this item regarding compliance with Section 16(a) of the Exchange Act

pursuant to Item 405 of Regulation S-K is incorporated herein by reference to the section entitled
“Other Information—Section 16(a) Beneficial Ownership Reporting Compliance” in our Proxy
Statement.

Our Code of Business Conduct and Ethics, Code of Ethics for Senior Financial Officers and our

Corporate Governance Guidelines are available on the Investor Relations page of our website at
www.investor.visa.com, under “Corporate Governance”. Printed copies of these documents are also
available to stockholders without charge upon written request directed to Corporate Secretary, P.O.
Box 8999, San Francisco, California 94128.

ITEM 11. Executive Compensation

The information required by this item concerning director and executive compensation is
incorporated herein by reference to the sections entitled “Board of Directors and Committee of the
Board—Director Compensation” and “Executive Compensation” in our Proxy Statement.

The information required by this item pursuant to Item 407(e)(4) of Regulation S-K is incorporated

herein by reference to the section entitled “Executive Compensation—Compensation Committee
Interlocks and Insider Participation” in our Proxy Statement.

The information required by this item pursuant to Item 407(e)(5) of Regulation S-K is incorporated

herein by reference to the section entitled “Executive Compensation—Compensation Committee
Report” in our Proxy Statement.

ITEM 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters

The information required by this item pursuant to Item 403 of Regulation S-K is incorporated
herein by reference to the section entitled “Security Ownership of Certain Beneficial Owners and
Management” in our Proxy Statement.

For the information required by item 201(d) of Regulation S-K, refer to Item 5 in this report.

ITEM 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item concerning related party transactions pursuant to Item 404 of

Regulation S-K is incorporated herein by reference to the section entitled “Certain Relationships and
Related Person Transactions” in our Proxy Statement.

140

The information required by this item concerning director independence pursuant to Item 407(a) of

Regulation S-K is incorporated herein by reference to the section entitled “Corporate Governance—
Independence of Directors” in our Proxy Statement.

ITEM 14. Principal Accountant Fees and Services

The information required by this Item is incorporated herein by reference to the section entitled

“Auditor Services and Fees” in our Proxy Statement.

141

PART IV

ITEM 15. Exhibits and Financial Statement Schedules

(a) The following documents are filed as part of this Report:

1. Consolidated Financial Statements

See Index to Consolidated Financial Statements in Item 8 of this Report.

2. Consolidated Financial Statement Schedules

None.

3. The following exhibits are filed as part of this Report or, where indicated, were previously

filed and are hereby incorporated by reference:

Refer to the Exhibit Index herein.

142

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as
amended, the registrant has duly caused this Annual Report on Form 10-K to be signed on its behalf
by the undersigned, thereunto duly authorized.

VISA INC.

By:
Name:
Title:
Date:

/s/ Joseph W. Saunders
Joseph W. Saunders
Chief Executive Officer
November 19, 2010

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has

been signed below by the following persons on behalf of the registrant in the capacities and on the
dates indicated.

Signature

Title

Date

/s/ Joseph W. Saunders
Joseph W. Saunders

/s/ Byron H. Pollitt

Byron H. Pollitt

/s/ Hani Al-Qadi
Hani Al-Qadi

/s/ Gary Coughlan
Gary Coughlan

/s/ Mary B. Cranston
Mary B. Cranston

/s/ Charles T. Doyle
Charles T. Doyle

/s/ Francisco Javier Fernandez-Carbajal
Francisco Javier Fernandez-Carbajal

/s/ Peter Hawkins
Peter Hawkins

/s/ Suzanne Nora Johnson
Suzanne Nora Johnson

Chief Executive Officer and
Chairman of the Board of
Directors (principal executive
officer)

Chief Financial Officer
(principal financial officer and
principal accounting officer)

Director

Director

Director

Director

Director

Director

Director

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

/s/ Robert W. Matschullat

Director

November 19, 2010

Robert W. Matschullat

/s/ David I. McKay

David I. McKay

Director

143

November 19, 2010

Signature

Title

Date

/s/ Cathy Elizabeth Minehan
Cathy Elizabeth Minehan

/s/ David J. Pang
David J. Pang

/s/ Charles W. Scharf

Charles W. Scharf

/s/ Segismundo Schulin-Zeuthen
Segismundo Schulin-Zeuthen

/s/ William Shanahan
William Shanahan

/s/ John A. Swainson
John A. Swainson

Director

Director

Director

Director

Director

Director

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

November 19, 2010

144

Exhibit
Number

Description of Documents

EXHIBIT INDEX

3.1

3.2

3.3

4.1

4.2

4.3

4.4

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

Fifth Amended and Restated Certificate of Incorporation of Visa Inc. (incorporated by
reference to Exhibit 3.1 to the Form 8-K filed by Visa Inc. on December 17, 2008)

Amended and Restated Bylaws of Visa Inc. (incorporated by reference to Exhibit 3.2 to the
Form 8-K filed by Visa Inc. on October 17, 2008)

Certificate of Correction of the Fifth Amended and Restated Certificate of Incorporation of
Visa Inc. (incorporated by reference to Exhibit 3.1 to the Form 10-Q filed by Visa Inc. on
July 30, 2009)

Form of stock certificate of Visa Inc. (incorporated by reference to Exhibit 4.1 to
Amendment No. 5 to the Visa Inc. proxy statement-prospectus on Form S-4 (333-143966)
filed on September 13, 2007 (the “September 2007 S-4”))

Except as set forth in Exhibit 4.1 above, the instruments defining the rights of holders of
long-term debt securities of Visa Inc. and its subsidiaries have been omitted(1)

Form of specimen certificate for class B common stock of Visa Inc. (incorporated by
reference to Exhibit 4.1 to the Registration Statement on Form 8-A, filed January 28, 2009)

Form of specimen certificate for class C common stock of Visa Inc. (incorporated by
reference to Exhibit 4.2 to the Registration Statement on Form 8-A, filed January 28, 2009)

Settlement Agreement, dated June 4, 2003, by and among Visa U.S.A. Inc. and Wal-Mart,
Limited Brands, Sears, Safeway, Circuit City, National Retail Federation, Food Market
Institute, International Mass Retail Association and Bernie’s Army-Navy Store (incorporated
by reference to Exhibit 10.1 to the Visa Inc. proxy statement-prospectus on Form S-4
(333-143966) filed on June 22, 2007 (the “June 2007 S-4”))

Form of Indemnification Agreement (incorporated by reference to Exhibit 10.4 to
Amendment No. 2 to the Visa Inc. proxy statement-prospectus on Form S-4 (333-143966)
filed on August 2, 2007)

Visa Inc. 2007 Equity Incentive Compensation Plan (incorporated by reference to Annex K
to Amendment No. 5 of the June 2007 S-4)

Employment Agreement, dated February 7, 2008, by and between Joseph W. Saunders
and Visa Inc. (incorporated by reference to Exhibit 10.39 to Amendment No. 4 to the
November 2007 S-1)

Employment Agreement, dated February 21, 2008, by and between Byron H. Pollitt and
Visa Inc. (incorporated by reference to Exhibit 10.43 to Amendment No. 5 to the November
2007 S-1)

Visa U.S.A. Long Term Incentive Plan for fiscal 2006 (incorporated by reference to
Exhibit 10.7 to the June 2007 S-4)

Visa Excess Retirement Plan, amended and restated effective as of June 1, 2005
(incorporated by reference to Exhibit 10.9 to the June 2007 S-4)

Visa 2005 Deferred Compensation Plan, effective as of January 1, 2005, as amended
(incorporated by reference to Exhibit 4.3 to the Form S-8 filed February 9, 2009)

Visa Excess Thrift Plan, amended and restated effective as of June 1, 2005 (incorporated
by reference to Exhibit 10.11 to the June 2007 S-4)

10.10

Judgment Sharing Agreement among Defendants in the AMEX case by and between Visa
U.S.A. Inc. and the signatory banks thereto (incorporated by reference to Exhibit 10.12 to
Amendment No. 1 to the July 2007 S-4)†

Exhibit
Number

10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

10.23

10.24

10.25

Description of Documents

Form of Interchange Judgment Sharing Agreement among Visa Inc. and the other parties
thereto (incorporated by reference to Exhibit 10.13 to Amendment No. 1 to the July 2007 S-4)†

Form of Loss Sharing Agreement by and among Visa U.S.A. Inc., Visa International Service
Association, Visa Inc. and each Member of Visa U.S.A. Inc. that executes and delivers a
counterpart signature page to the agreement (incorporated by reference to Exhibit 10.14 to
Amendment No. 1 to the July 2007 S-4)†

Form of Escrow Agreement among Visa Inc., Visa U.S.A. Inc. and the escrow agent
(incorporated by reference to Exhibit 10.15 to the June 2007 S-4)

Form of Framework Agreement among Visa Inc., Visa Europe Limited, Inovant LLC, Visa
International Services Association and Visa U.S.A. Inc. (incorporated by reference to
Exhibit 10.17 to Amendment No. 1 to the July 2007 S-4)†

Form of Litigation Management Agreement by and among Visa Inc., Visa International
Service Association, Visa U.S.A. Inc. and the other signatories thereto (incorporated by
reference to Exhibit 10.18 to Amendment No. 3 to the Visa Inc. proxy statement-prospectus
on Form S-4 (333-143966) filed on August 22, 2007)

Form of Visa Europe Put-Call Option Agreement by and among Visa Inc. and Visa Europe
Limited (incorporated by reference to Annex B to Amendment No. 5 of the June 2007 S-4)

Office Lease, with effective date of April 18, 1991, and as amended on May 14, 1992,
September 1, 1995, July 1, 1998, and April 8, 2004, by and between Visa U.S.A. Inc. and
Landlord (incorporated by reference to Exhibit 10.20 to Amendment No. 1 to the July
2007 S-4)†

Data Center Lease, with effective date of April 18, 1991, and as amended on April 8, 2004,
by and between Visa U.S.A. Inc. and Landlord (incorporated by reference to Exhibit 10.21
to Amendment No. 1 to the July 2007 S-4)†

Amended and Restated Global Restructuring Agreement, by and among Visa Inc., Visa
International Service Association, Visa U.S.A. Inc., Visa Europe Limited, Visa Canada
Association, Visa Asia Pacific, Visa Latin America (incorporated by reference to Annex A to
Amendment No. 5 to the June 2007 S-4)

Inovant Long Term Incentive Plan for fiscal 2006, as amended (incorporated by reference
to Exhibit 10.24 to the November 2007 S-1)

Visa U.S.A. Long Term Incentive Plan for fiscal 2007 (incorporated by reference to
Exhibit 10.25 to the November 2007 S-1)

Inovant Long Term Incentive Plan for fiscal 2007 (incorporated by reference to
Exhibit 10.26 to the November 2007 S-1)

Visa Inc. Special Bonus Plan for fiscal 2007 Plan Administration Guidelines (incorporated
by reference to Exhibit 10.27 to the November 2007 S-1)

Employment Agreement, dated February 21, 2008, by and between John (Hans) C. Morris
and Visa Inc. (incorporated by reference to Exhibit 10.41 to Amendment No. 5 to the
November 2007 S-1)

Employment Agreement, dated February 21, 2008, by and between Joshua Floum and Visa
Inc. (incorporated by reference to Exhibit 10.40 to Amendment No. 5 to the November
2007 S-1)

2

Exhibit
Number

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

10.39

Description of Documents

Employment Agreement, dated February 21, 2008, by and between John Partridge and
Visa Inc. (incorporated by reference to Exhibit 10.42 to Amendment No. 5 to the November
2007 S-1)

Employment Agreement, dated May 12, 2008 by and between William M. Sheedy and Visa,
Inc. (incorporated by reference to Exhibit 10.7 to the quarterly report on Form 10-Q, filed on
May 13, 2008)

Excess Thrift Plan (Amended and Restated Effective January 1, 2008) (incorporated by
reference to Exhibit 10.31 to the Annual Report filed on Form 10-K for the year ended
September 30, 2008 (the “September 2008 10-K”))

Excess Retirement Benefit Plan (Amended and Restated Effective January 1, 2008)
(incorporated by reference to Exhibit 10.32 to the September 2008 10-K)

Form of Restricted Stock and Restricted Stock Unit Post IPO Unit Agreement (incorporated
by reference to Exhibit 10.34 to the September 2008 10-K)

Form of Performance Award Agreement for the CEO (incorporated by reference to
Exhibit 10.36 to the September 2008 10-K)

Form of Performance Award Agreement for Executives with Employment Agreements
(incorporated by reference to Exhibit 10.37 to the September 2008 10-K)

Form of Stock Option Award Agreement (incorporated by reference to Exhibit 10.39 to the
September 2008 10-K)

Agreement to Prepay Future Payments at a Discount, dated as of August 31, 2009, by and
between Visa U.S.A. Inc. and Co-Lead Counsel, acting collectively as binding
representative and agent of the Plaintiffs (incorporated by reference to Exhibit 10.1 to the
Form 8-K filed by Visa Inc. on August 31, 2009)

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Performance Share Award
Agreement for members of the Executive Leadership Team (“ELT”) (incorporated by
reference to Exhibit 10.38 to the Annual Report filed on Form 10-K for the year ended
September 30, 2009 (the “September 2009 10-K”))

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Performance Share Award
Agreement for members of the ELT who have Employment Agreements (incorporated by
reference to Exhibit 10.39 to the September 2009 10-K)

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Performance Share Award
Agreement for the CEO (incorporated by reference to Exhibit 10.40 to the September 2009 10-K)

Settlement Agreement, dated November 7, 2007, by and among Visa Inc., Visa U.S.A.,
Visa International and American Express (incorporated by reference to Exhibit 10.30 to
Amendment No. 1 to the Visa Inc. Registration Statement on Form S-1 (333-147296) filed
on December 21, 2007)

Five Year Revolving Credit Agreement, dated February 15, 2008, by and among Visa Inc.,
Visa International, Visa U.S.A. and the Lenders party thereto (incorporated by reference to
Exhibit 10.31 to Amendment No. 4 to the Visa Inc. Registration Statement on Form S-1
(333-147296) field on February 25, 2008)

10.40*

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Stock Option Award
Agreement for executive officers, other than the CEO, for awards granted after
November 1, 2010

3

Exhibit
Number

10.41*

10.42*

10.43*

10.44*

10.45*

10.46*

14.1

21.1*

23.1*

31.1*

31.2*

32.1*

32.2*

101*+

Description of Documents

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Restricted Stock Award
Agreement for executive officers, other than the CEO, for awards granted after
November 1, 2010

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Restricted Stock Unit Award
Agreement for executive officers, other than the CEO, for awards granted after
November 1, 2010

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Performance Share Award
Agreement for the CEO for awards granted after November 1, 2010

Form of Visa Inc. 2007 Equity Incentive Compensation Plan Performance Share Award
Agreement for executive officers, other than the CEO, for awards granted after
November 1, 2010

Form of Stock Option Award Agreement including clawback provision, for awards granted
after November 1, 2010

Form of Restricted Stock Unit Agreement including clawback provision, for awards granted
after November 1, 2010

Code of Business Conduct and Ethics and Code of Ethics for Senior Financial Officers
(incorporated by reference to Exhibit 14.1 to the September 2008 10-K)

List of Subsidiaries of Visa Inc.

Consent of KPMG LLP, Independent Registered Public Accounting Firm

Certification of the Chief Executive Officer pursuant to Section 302

Certification of the Chief Financial Officer pursuant to Section 302

Certification of the Chief Executive Officer pursuant to Section 906

Certification of the Chief Financial Officer pursuant to Section 906

The following materials from the Visa Inc. Annual Report on Form 10-K for the year ended
September 30, 2010, filed on November 19, 2010 formatted in Extensible Business
Reporting Language (XBRL):
(i) Consolidated Balance Sheets,
(ii) Consolidated Statements of Operations,
(iii) Consolidated Statements of Comprehensive Income,
(iv) Consolidated Statements of Changes in Stockholders’ Equity,
(v) Consolidated Statements of Cash Flows and
(vi) related notes, tagged as blocks of text.

(1) We have agreed to furnish to the SEC, upon request, a copy of each instrument with respect to

†

issuances of long-term debt of Visa Inc. and its subsidiaries.
Portions of this exhibit were omitted and have been filed separately with the Secretary of the
Securities and Exchange Commission pursuant to the Registrant’s application requesting
confidential treatment under Rule 406 of the Securities Act.
Filed or furnished herewith.

*
+ Users of this data are advised pursuant to Rule 401 of Regulation S-T that the financial

information contained in these XBRL documents is unaudited and that these are not the official
publicly filed financial statements of Visa Inc. The purpose of submitting these XBRL documents is
to test the related format and technology and, as a result, investors should continue to rely on the
official filed version of the furnished documents and not rely on this information in making

4

investment decisions. In accordance with Rule 402 of Regulation S-T, the information in these
exhibits shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange
Act of 1934, or otherwise subject to the liability of that section, and shall not be incorporated by
reference into any registration statement or other document filed under the Securities Act of 1933,
or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

5

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VISA INC. 
BOARD OF DIRECTORS

JOSEPH W. SAUNDERS
Chairman and Chief Executive Ofﬁ cer

HANI AL-QADI
General Manager and Chief Executive Ofﬁ cer, 
Arab Jordan Investment Bank 

ROBERT W. MATSCHULLAT
Private Equity Investor; Former Vice Chairman and Chief 
Financial Ofﬁ cer, Seagram Company Limited

DAVID I. McKAY
Group Head of Canadian Banking, Royal Bank of Canada

GARY P. COUGHLAN
Former Chief Financial Ofﬁ cer and Senior Vice President 
of Finance, Abbott Laboratories

CATHY E. MINEHAN
Former President and Chief Executive Ofﬁ cer, 
Federal Reserve Bank of Boston 

MARY B. CRANSTON
Firm Senior Partner, Pillsbury Winthrop Shaw Pittman LLP

SUZANNE NORA JOHNSON
Former Vice Chairman, The Goldman Sachs Group, Inc.

CHARLES T. DOYLE
Chairman and Chief Executive Ofﬁ cer, Texas Independent 
Bancshares, Inc.; Chairman, Texas First Bank

DAVID J. PANG
Chief Executive Ofﬁ cer, 
Kerry Group Kuok Foundation Limited

FRANCISCO JAVIER FERNANDEZ-CARBAJAL
Wealth Management Advisor
Former Chief Executive Ofﬁ cer, Corporate Development 
Division, Grupo Financiero BBVA Bancomer

PETER HAWKINS
Former Group Managing Director, Group Strategic 
Development, Australia and New Zealand Banking 
Group Limited

CHARLES W. SCHARF
Chief Executive Ofﬁ cer of Retail Financial Services, 
JPMorgan Chase & Co.

SEGISMUNDO SCHULIN-ZEUTHEN
Executive Chairman, Banco del Estado de Chile

WILLIAM S. SHANAHAN
Former President, Colgate-Palmolive Company

JOHN A. SWAINSON
Former Chief Executive Ofﬁ cer, CA, Inc.

VISA INC. 
EXECUTIVE MANAGEMENT

JOSEPH W. SAUNDERS
Chairman and 
Chief Executive Ofﬁ cer

ELIZABETH BUSE
Group Executive, 
International 

JOHN M. PARTRIDGE 
President 

BYRON H. POLLITT
Chief Financial Ofﬁ cer

ELLEN RICHEY
Chief Enterprise 
Risk Ofﬁ cer

WILLIAM M. SHEEDY
Group Executive, 
The Americas

JACK CARSKY
Head of Global 
Investor Relations 

MICHAEL L. DREYER
Global Head of Technology

RICHARD A. LEWEKE
Global Head of 
Human Resources

ANTONIO J. LUCIO
Chief Marketing Ofﬁ cer

THOMAS A. M’GUINNESS
Head of Global 
Corporate Legal

DARREN PARSLOW
Global Head of 
Processing

UNA SOMERVILLE
Global Head of 
Client Support Services

MICHAEL WALSH
President and CEO, 
CyberSource Corporation

JOSHUA R. FLOUM
General Counsel

JAMES F. McCARTHY
Global Head of Product

OLIVER JENKYN
Global Head of 
Strategy and Corporate 
Development 

DOUGLAS MICHELMAN
Global Head of 
Corporate Relations

Visa Inc. has ﬁ led the certiﬁ cations of its Chief Executive Ofﬁ cer and Chief Financial Ofﬁ cer pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002 as Exhibits 31.1 and 31.2 to its Annual Report on Form 10-K 
for the year ended September 30, 2010. In February 2010, Visa’s Chief Executive Ofﬁ cer, as required by 
Section 303A.12(a) of the NYSE Listed Company Manual, submitted his certiﬁ cation to the NYSE that he 
was not aware of any violation by Visa of the NYSE’s corporate governance listing standards.

CORPORATE HEADQUARTERS
VISA INC.
P.O. Box 8999
San Francisco, CA 94128-8999
USA
+1 415 932 2100
http://corporate.visa.com

INVESTOR RELATIONS
VISA INC.
E-mail: ir@visa.com
+1 415 932 2213
http://investor.visa.com

MEDIA RELATIONS
VISA INC.
E-mail: globalmedia@visa.com
+1 415 932 2564
http://corporate.visa.com

CORPORATE SECRETARY
VISA INC.
P.O. Box 8999
San Francisco, CA 94128-8999
USA
E-mail: board@visa.com

INDEPENDENT REGISTERED 
PUBLIC ACCOUNTING FIRM
KPMG LLP

TRANSFER AGENT
WELLS FARGO SHAREOWNER SERVICES
P.O. Box 64854
St. Paul, MN 55164-0854
USA
+1 651 306 4433 or +1 866 456 9417
+1 651 554 3870 Fax
https://wellsfargo.com/shareownerservices

© 2010 Visa Inc.     All rights reserved.

Printed in the USA

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