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Visa

v · NYSE Financial Services
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Sector Financial Services
Industry Financial - Credit Services
Employees 10,000+
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FY2024 Annual Report · Visa
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Annual Report 
2024 

Our purpose is to 
uplift everyone, 
everywhere by 
being the best 
way to pay 
and be paid. 
View the interactive report 
and additional content at 
annualreport.visa.com 

CEO Letter
2   |  Visa 
Year-end financial highlights 
Operational highlights 
12 months ended September 30 (except where noted) 
2022 
2023 
2024 
Total volume1 
$14.1T 
$14.8T 
$15.7T 
Payments volume1 
$11.6T 
$12.3T 
$13.2T 
Transactions processed on Visa’s networks2 
192.5B 
212.6B 
233.8B 
Payment credentials3 
4.0B 
4.3B 
4.6B 
Financial highlights (GAAP) 
In millions (except per share data) 
FY 2022 
FY 2023 
FY 2024 
Net revenue 
$29,310 
$32,653 
$35,926 
Operating expenses 
$10,497 
$11,653 
$12,331 
Net income 
$14,957 
$17,273 
$19,743 
Diluted class A common stock earnings per share 
$7.00 
$8.28 
$9.73 
Financial highlights (non-GAAP)4 
In millions (except per share data) 
FY 2022 
FY 2023 
FY 2024 
Net revenue 
$29,310 
$32,653 
$35,926 
Operating expenses 
$9,387 
$10,481 
$11,609 
Net income 
$16,034 
$18,280 
$20,389 
Diluted class A common stock earnings per share 
$7.50 
$8.77 
$10.05 
1 Total volume is the sum of payments volume and cash volume. Payments volume represents the aggregate dollar amount of purchases made with cards and other form 
factors carrying the Visa, Visa Electron, V PAY and Interlink brands and excludes Europe co-badged volume. Cash volume generally consists of cash access transactions, 
balance access transactions, balance transfers and convenience checks. For further discussion, see Item 7 in this Annual Report. 
2 Processed transactions include payments and cash transactions, and represent transactions using cards and other form factors carrying the Visa, Visa Electron, V PAY, 
Interlink and PLUS brands processed on Visa’s networks. 
3 Card data at June 30, 2022, June 30, 2023 and June 30, 2024. 
4  For further discussion and a reconciliation of our GAAP to non-GAAP financial measures presented, see Item 7 in this Annual Report. 

Annual Report 2024 |   3 
Stock performance 
The accompanying graph and chart compare the five-year cumulative total return on Visa’s class A common stock with the 
cumulative total return on Standard & Poor’s 500 Index and Standard & Poor’s 500 Financials Index from September 30, 2019 
through September 30, 2024. The comparison assumes an initial investment of $100 in Visa’s class A common stock and in each 
index on September 30, 2019, and that all dividends were reinvested. There is currently no established public trading market for 
Visa’s class B-1, B-2 or C common stock. 
Base period 
Indexed returns (fiscal year ended) 
Company / index 
9/30/19 
9/30/20 
9/30/21 
9/30/22 
9/30/23 
9/30/24 
Visa 
$100 
$117 
$131 
$105 
$137 
$166 
S&P 500 Index 
$100 
$115 
$150 
$127 
$154 
$210 
S&P 500 Financials 
Index 
$100 
$88 
$140 
$115 
$129 
$179 
$50 
$100 
$150 
$250 
$200 
Visa 
S&P 500 Index 
S&P 500 Financials Index 
9/30/24
9/30/19 
9/30/20 
9/30/21 
9/30/22 
9/30/23 
The accompanying chart compares the 10-year cumulative total return on Visa’s class A common stock with the cumulative total 
return on Standard & Poor’s 500 Index and Standard & Poor’s 500 Financials Index from September 30, 2014 through September 
30, 2024. The comparison assumes that all dividends were reinvested. 
Company / index 
10-year cumulative return 
Visa 
453% 
S&P 500 Index 
251% 
S&P 500 Financials 
Index 
196% 
0% 
100% 
200% 
300% 
500% 
400% 
S&P 500 
Financials Index 
Visa 
S&P 500 
Index 

CEO Letter 
Dear fellow shareholders, 
Visa started with a simple yet 
revolutionary idea: to connect buyers 
and sellers through seamless, secure 
digital payments. Rooted in this history 
is our purpose — to uplift everyone, 
everywhere by being the best way to 
pay and be paid. 
4   |  Visa 
Over the past 60 years, we have made 
significant progress bringing this idea 
to life. We have built a global payments 
network connecting consumers and 
businesses in more than 200 countries 
and territories around the world. 
We have developed and delivered 
innovative solutions across the payments 
ecosystem to enable seamless and 
secure experiences for buyers and 
sellers. 2024 was no exception. 
A strong 2024 
During fiscal year 2024 (2024), Visa 
delivered strong financial results of $35.9 
billion in net revenues and GAAP earnings 
per share of $9.73, up 10 percent and 17 
percent from the prior year, respectively. 
Visa’s total payments and cash volume 
was $16 trillion and the Visa network 
processed 234 billion total transactions — 
639 million transactions every day. 
But these numbers only tell part of 
the story. In 2024, Visa’s solutions 
helped our clients and partners deliver 
digital payments to individuals and 
businesses around the world, benefiting 
communities and economies globally. We 
ended the year with 4.6 billion payment 
credentials, up 7% from last year, that 
can be used at more than 150 million 
merchant locations worldwide. 
The integrity of the payments ecosystem 
is fundamental to our success. 
Throughout 2024, we prevented billions 
of dollars of potentially fraudulent 
purchase volume, working with our 
clients and partners to stop bad actors 
and enable legitimate transactions on our 
network, leading to higher sales, lower 
fraud and better consumer experiences. 
Our clients are at the center of everything 
we do. We partner closely with more 
than 14,000 financial institutions and the 
world’s major technology and consumer 
digital platforms. We are proud of how 
we serve and deliver for our clients. For 
example, in 2024 alone, we signed over 
12,000 new deals and renewals with 
our clients for value-added services 
(VAS), up 17 percent from last year. Our 
Annual Global Client Engagement Survey 
showcased a Global Net Promoter Score 
of 76, up three points from last year and 
an enviable score for any client-facing 
organization. 
Executing on our growth strategy 
We made great progress across our key 
growth drivers: consumer payments, 
new flows and value-added services, and 
we are confident in our ability to drive 
growth from each of these three areas 
going forward. 
In consumer payments, we accelerated 
our efforts to address the $20 trillion1 
annual opportunity by converting 
consumer spending from cash, checks, 
ACH, domestic schemes and other 
forms of electronic payments into digital 
payments on Visa’s network. Let me 
highlight a few innovative ways we are 
enabling our partners by creating the 
best payment experiences to capture this 
opportunity. 
1 Excludes Russia and China. 

Annual Report 2024 |   5 
First, we launched an innovative new 
way to pay called the Visa Flexible 
Credential, which empowers consumers 
by allowing them to choose from an array 
of different funding sources when making 
a payment — whether it’s debit, credit, 
installments or rewards points. Second, 
Tap to Pay usage continues to grow and 
has become the default way to pay in 
person, with 72 percent of all face-to-face 
Visa transactions now taps. With the 
launch of Tap to Phone, any of the billions 
of mobile phones around the world can 
now be a point-of-sale device to accept 
Visa payments. Third, we announced 
plans to launch Visa Payment Passkey, 
a biometric authentication solution 
that replaces passwords and one-time 
codes for e-commerce payments. Last, 
we expanded Visa Token Service, which 
helps protect digital transactions by 
replacing 16-digit Visa account numbers 
with a token. We reached 11.5 billion 
tokens by the end of 2024, driving down 
fraud and increasing authorization rates. 
Beyond consumer payments, our 
new flows business is focused on 
driving digitization and improving the 
payments and money movement 
experience for businesses, consumers 
and governments. The total 
addressable opportunity is enormous — 
approximately $200 trillion2 in payments 
annually. 
Visa Commercial Solutions, representing 
$1.7 trillion in 2024 payments volume, 
helps small businesses, large and middle 
market companies and governments 
simplify payments, improve expense 
management, streamline accounts 
payables and enable seamless cross-
border payments. Visa Direct facilitates 
domestic and cross-border money 
movement, enabling clients to collect, 
convert, hold and send funds to more 
than 11 billion cards, bank accounts and 
digital wallets, with nearly 10 billion 
transactions in 2024. 
In our VAS business, we have deepened 
our relationships with our clients through 
multiple solutions and continued 
to expand our services beyond Visa 
transactions to non-Visa transactions 
and non-payment services. We have 
done this across a diverse portfolio 
of services, encompassing Issuing 
Solutions, Acceptance Solutions, 
Risk and Identity Solutions, Advisory 
Services and Open Banking Solutions. 
As a result, we are helping our clients and 
partners optimize their performance, 
differentiate their offerings, and create 
better experiences for their customers. 
For example, in Advisory Services alone, 
we delivered more than 3,000 consulting 
engagements during 2024, up nearly 50 
percent from last year, and we estimate 
that we helped clients realize over $5 
billion in incremental revenue as a result. 
We are integrating artificial intelligence 
(AI) into our VAS offerings to help 
merchants and financial institutions 
prevent fraud and protect account holder 
data. In Risk and Identity Solutions, we 
launched Visa Protect for Account-to-
Account Payments, bringing AI-powered 
risk decisioning to the growing space of 
real-time account-to-account payments. 
We also launched Visa Provisioning 
Intelligence, utilizing machine learning to 
predict the probability of fraud in token 
provisioning requests, empowering 
financial institutions to combat token 
fraud at its source. We continue to 
expand our portfolio of services. 
We announced our intent to acquire 
Featurespace, a developer of real-time 
AI payments protection technology. It 
will enable Visa to provide enhanced 
fraud prevention tools to our clients and 
protect consumers in real-time across 
various payment methods. 
The integrity 
of the payments 
ecosystem is 
fundamental 
to our success. 
2 Excludes Russia and China. 

CEO Letter 
The benefits of 
digital payments 
are as relevant 
today as they were 
over 60 years ago. 
6   |  Visa 
The power of Visa’s brand 
At the most fundamental level, the power 
of Visa’s brand is its ability to create trust. 
Visa enables individuals and businesses 
who do not know one another and who 
have no reason to trust one another, to 
exchange value in milliseconds, around 
the world. We are recognized as one of 
the world’s most valuable brands and one 
of the most trusted. 
Our brand continues to be a differentiator 
in attracting client business and serving 
as a driving force of preference for 
clients to work with Visa. In fact, part 
of the role the Visa brand plays in 
creating commercial value is reinforcing 
the shorthand in people’s minds and 
behaviors that Visa is the best way to pay 
and be paid. 
Creating a client-obsessed culture 
Our people are our greatest asset. We 
are proud to have an engaged, talented 
and global workforce that embodies 
our Visa Leadership Principles of 
leading courageously, obsessing about 
customers, collaborating as one Visa 
and executing with excellence. We have 
created an environment where our 
employees can thrive and learn while 
innovating for our clients. It’s just one of 
the reasons we continue to be recognized 
as one of the best places to work. 
Capturing the future opportunity 
The benefits of digital payments are as 
relevant today as they were over 60 years 
ago. And while we’ve made meaningful 
progress, there is immense opportunity 
ahead of us to bring more people into the 
digital economy and create innovative 
payment solutions for all. 
I want to extend my gratitude to our 
shareholders for their continued 
commitment and support. To our clients 
and partners, thank you for trusting us 
with your business. You are at the center 
of everything we do, and we are focused 
on your success. 
And to the more than 31,000 Visa 
employees, I deeply appreciate your 
dedication, leadership and collaboration. 
I am confident that we will continue to 
deliver on our growth strategy while 
leading the future of digital payments. 
Thank you for a great 2024. We look 
forward to 2025. 
Ryan McInerney 
Chief Executive Officer 

Annual Report 2024 |   7
Our strategy 
Value-added services 
Value-added services represent an opportunity for us to diversify our 
revenue with products and solutions that help our clients and partners optimize their 
performance, differentiate their offerings and create better experiences for their customers. 
Risk & Identity 
Solutions 
Open Banking 
Solutions 
Advisory 
Services 
Issuing 
Solutions 
Acceptance 
Solutions 
New flows 
Our new flows business is focused 
on driving digitization and improving the 
payments and money movement experience across 
all payment flows, beyond C2B, through our network of networks. 
Visa Direct 
platform 
Visa Commercial 
Solutions 
Consumer payments 
We aim to grow consumer 
payments through expansion of 
credentials and acceptance points and deepening 
engagement with consumers through key enablers. 
Click to Pay 
Key enablers 
Tokenization 
Tap to Pay 
Core products
Credit • Debit 
Prepaid 
Network of networks 
Our network of networks strategy means moving money to all endpoints 
and to all form factors, using all available networks and being a single connection point 
for our partners and providing our value-added services on all transactions, no matter the network. 
Foundations 
We are fortifying the key foundations of our business model, which consist 
of becoming a network of networks, our technology platforms, security, brand and talent. 
Technology platforms 
Security 
Brand
Talent 

CEO Letter
8   |  Visa 
Executive committee 
(pictured below, seated, left to right) 
Paul D. Fabara 
Chief Risk and Client Services Officer 
Kelly Mahon Tullier 
Vice Chair, Chief People and Corporate 
Affairs Officer and Corporate Secretary 
Jack Forestell 
Chief Product and Strategy Officer 
Oliver Jenkyn 
Group President, Global Markets 
Charlotte Hogg 
Chief Executive Officer, Europe 
(pictured below, standing, left to right) 
Christopher T. Newkirk 
President, New Flows — Commercial & 
Money Movement Solutions 
Frank Cooper III 
Chief Marketing Officer 
Julie B. Rottenberg 
General Counsel 
Ryan McInerney 
Chief Executive Officer 
Rajat Taneja 
President, Technology 
Antony Cahill 
President, Value-Added Services 
Chris Suh 
Chief Financial Officer 

Annual Report 2024 |   9 
Board of directors 
(pictured above, seated, left to right) 
Ramon Laguarta 
Director 
Francisco Javier Fernández-Carbajal 
Director 
Lloyd A. Carney 
Director, Chair of Audit and Risk 
Committee 
(pictured above, standing, left to right) 
Maynard G. Webb, Jr. 
Director, Chair of Finance Committee 
Pamela Murphy 
Director 
Kermit R. Crawford 
Director 
John F. Lundgren 
Board Chair, Chair of Nominating and 
Corporate Governance Committee 
Teri L. List 
Director 
Ryan McInerney 
Director and Chief Executive Officer 
Linda J. Rendle 
Director 
Denise M. Morrison 
Director, Chair of Compensation 
Committee 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 
FORM 10-K 
☑ 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 
1934 
For the fiscal year ended September 30, 2024 
OR 
☐ 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 
OF 1934 
For the transition period from                      to 
Commission file number 001-33977 
VISA INC. 
(Exact name of Registrant as specified in its charter) 
Delaware 
(State or other jurisdiction 
of incorporation or organization) 
P.O. Box 8999 
San Francisco, California 
(Address of principal executive offices) 
26-0267673 
(IRS Employer 
Identification No.) 
94128-8999 
(Zip Code) 
(650) 432-3200 
(Registrant’s telephone number, including area code) 
Securities registered pursuant to Section 12(b) of the Act: 
Title of each class 
Trading 
symbol 
Name of each exchange on which registered 
Class A Common Stock, par value $0.0001 per share 
V 
New York Stock Exchange 
1.500% Senior Notes due 2026 
V26 
New York Stock Exchange 
2.000% Senior Notes due 2029 
V29 
New York Stock Exchange 
2.375% Senior Notes due 2034 
V34 
New York Stock Exchange 
Securities registered pursuant to Section 12(g) of the Act: 
Class B-1 common stock, par value $0.0001 per share 
Class B-2 common stock, par value $0.0001 per share 
Class C common stock, par value $0.0001 per share 
(Title of each class) 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the 
Securities Act.    Yes ☑    No ☐ 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the 
Act.    Yes ☐    No ☑ 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) 
of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days.    Yes ☑    No ☐ 
Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required 
to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months 
(or for such shorter period that the registrant was required to submit such files).    Yes ☑    No ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated 
filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” 
“accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 
Large accelerated filer 
☑ 
Non-accelerated filer 
☐ 
Accelerated filer 
☐ 
Smaller reporting company 
☐ 
Emerging growth company 
☐ 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended 
transition period for complying with any new or revised financial accounting standards provided pursuant to Section 
13(a) of the Exchange Act.    ☐ 
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s 
assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-
Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.    ☑ 
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial 
statements of the registrant included in the filing reflect the correction of an error to previously issued financial 
statements.   ☐ 
Indicate by check mark whether any of those error corrections are restatements that required a recovery 
analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant 
recovery period pursuant to §240.10D-1(b).   ☐ 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the 
Act).    Yes ☐    No ☑ 
The aggregate market value of the registrant’s class A common stock, held by non-affiliates (using the New York 
Stock Exchange closing price as of March 28, 2024, the last business day of the registrant’s most recently 
completed second fiscal quarter) was approximately $439.3 billion. There is currently no established public trading 
market for the registrant’s class B-1, B-2 or class C common stock. 
As of November 6, 2024, the registrant’s shares of common stock outstanding were as follows. 
Class 
Shares outstanding 
Class A common stock 
1,728,105,021 
Class B-1 common stock 
4,835,384 
Class B-2 common stock 
120,338,948 
Class C common stock 
9,595,774 
DOCUMENTS INCORPORATED BY REFERENCE 
Portions of the Registrant’s Proxy Statement for the 2025 Annual Meeting of Stockholders are incorporated 
herein by reference in Part III of this Annual Report on Form 10-K to the extent stated herein. Such Proxy Statement 
will be filed with the Securities and Exchange Commission within 120 days of the Registrant’s fiscal year ended 
September 30, 2024. 

TABLE OF CONTENTS 
Page 
PART I 
Item 1 
Business ......................................................................................................................................................... 
4 
Item 1A 
Risk Factors ................................................................................................................................................... 
19 
Item 1B 
Unresolved Staff Comments ....................................................................................................................... 
34 
Item 1C 
Cybersecurity................................................................................................................................................. 
34 
Item 2 
Properties ....................................................................................................................................................... 
36 
Item 3 
Legal Proceedings ........................................................................................................................................ 
36 
Item 4 
Mine Safety Disclosures .............................................................................................................................. 
36 
PART II 
Item 5 
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities ........................................................................................................................................ 
37 
Item 6 
[Reserved] ...................................................................................................................................................... 
37 
Item 7 
Management’s Discussion and Analysis of Financial Condition and Results of Operations ............ 
38 
Item 7A 
Quantitative and Qualitative Disclosures About Market Risk................................................................. 
51 
Item 8 
Financial Statements and Supplementary Data....................................................................................... 
53 
Item 9 
Changes in and Disagreements With Accountants on Accounting and Financial Disclosures ........ 
104 
Item 9A 
Controls and Procedures ............................................................................................................................. 
104 
Item 9B 
Other Information .......................................................................................................................................... 
104 
Item 9C 
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections ................................................. 
105 
PART III 
Item 10 
Directors, Executive Officers and Corporate Governance ..................................................................... 
106 
Item 11 
Executive Compensation ............................................................................................................................. 
106 
Item 12 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters ........................................................................................................................................................ 
106 
Item 13 
Certain Relationships and Related Transactions, and Director Independence .................................. 
106 
Item 14 
Principal Accountant Fees and Services................................................................................................... 
106 
PART IV 
Item 15 
Exhibits and Financial Statement Schedules ........................................................................................... 
107 
Item 16 
Form 10-K Summary .................................................................................................................................... 
107 
Unless the context indicates otherwise, reference to Visa, we, us, our or the Company refers to Visa Inc. and 
its subsidiaries. 
Visa and our other trademarks referenced in this report are Visa’s property. This report may contain additional 
trade names and trademarks of other companies. The use or display of other companies’ trade names or 
trademarks does not imply our endorsement or sponsorship of, or a relationship with, these companies. 
2 

Forward-Looking Statements 
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the U.S. Private 
Securities Litigation Reform Act of 1995 that relate to, among other things, the impact on our future financial 
position, results of operations and cash flows; prospects, developments, strategies and growth of our business; 
anticipated expansion of our products in certain countries; size and growth of the total addressable opportunities in 
consumer payments and new flows and our ability to capture such opportunities; industry developments; anticipated 
timing and benefits of our acquisitions; expectations regarding litigation matters, investigations and proceedings; 
timing and amount of stock repurchases; sufficiency of sources of liquidity and funding; effectiveness of our risk 
management programs; and expectations regarding the impact of recent accounting pronouncements on our 
consolidated financial statements. Forward-looking statements generally are identified by words such as 
“anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “projects,” “could,” “should,” “will,” “continue” and 
other similar expressions. All statements other than statements of historical fact could be forward-looking 
statements, which speak only as of the date they are made, are not guarantees of future performance and are 
subject to certain risks, uncertainties and other factors, many of which are beyond our control and are difficult to 
predict. We describe risks and uncertainties that could cause actual results to differ materially from those expressed 
in, or implied by, any of these forward-looking statements in Item 1, Item 1A, Item 7 and elsewhere in this report. 
Except as required by law, we do not intend to update or revise any forward-looking statements as a result of new 
information, future events or otherwise. 
3 

PART I 
ITEM 1. Business 
OVERVIEW 
Visa is one of the world’s leaders in digital payments. Our purpose is to uplift everyone, everywhere by being 
the best way to pay and be paid. We facilitate global commerce and money movement across more than 200 
countries and territories among a global set of consumers, merchants, financial institutions and government entities 
through innovative technologies. 
Since Visa’s early days in 1958, we have been in the business of facilitating payments between consumers 
and businesses. We are focused on extending, enhancing and investing in our proprietary advanced transaction 
processing network, VisaNet, to offer a single connection point for facilitating payment transactions to multiple 
endpoints through various form factors. As a network of networks enabling global movement of money through all 
available networks, we are working to provide payment solutions and services for everyone, everywhere. 
• We facilitate secure, reliable and efficient money movement among consumers, issuing and 
acquiring financial institutions and merchants. We have traditionally referred to this structure as the 
“four-party” model. Please see Our Core Business discussion below. As the payments ecosystem continues 
to evolve, we have broadened this model to include digital banks, digital wallets and a range of financial 
technology companies (fintechs), governments and non-governmental organizations (NGOs). We provide 
transaction processing services (primarily authorization, clearing and settlement) to our financial institution 
and merchant clients through VisaNet. During fiscal 2024, 303 billion payments and cash transactions with 
Visa’s brand were processed by Visa or other networks, equating to an average of 829 million transactions 
per day. Of the 303 billion total transactions, 234 billion were processed by Visa. 
• We offer a wide range of Visa-branded payment products that our clients, including nearly 14,500 
financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid 
and cash access programs for individual, business and government account holders. During fiscal 2024, 
Visa’s total payments and cash volume were $16 trillion, and we had 4.6 billion payment credentials, which 
are issued Visa card accounts, that were available to be used at more than 150 million merchant locations 
worldwide.(1) 
• We take an open partnership approach and seek to provide value by enabling access to our global 
network, including offering our technology capabilities through application programming interfaces (APIs). 
We partner with both traditional and emerging players to innovate and expand the payments ecosystem, 
allowing them to use the resources of our platform to scale and grow their businesses more quickly and 
effectively. 
• We are accelerating the migration to digital payments through our network of networks strategy. We aim 
to provide a single connection point so that Visa clients can enable money movement for businesses, 
governments and consumers, regardless of which network is used to start or complete the transaction. This 
model ultimately helps to unify a complex payments ecosystem. Visa’s network of networks approach 
creates opportunities by facilitating person-to-person (P2P), business-to-consumer (B2C), business-to-
business (B2B) and government-to-consumer (G2C) payments, in addition to consumer to business (C2B) 
payments. 
• We provide value-added services to our clients, including issuing solutions, acceptance solutions, risk 
and identity solutions, open banking solutions and advisory services. 
• We invest in and promote our brand to the benefit of our clients and partners through advertising, 
promotional and sponsorship initiatives with the International Olympic Committee, the International 
Paralympic Committee, the National Football League, and the Red Bull Formula One Teams—the Oracle 
Red Bull Racing Team and the Visa Cash App RB Formula One Team, among others. We also use these 
sponsorship assets to showcase our payment innovations. 
4 
(1) The number includes an estimated 42 million locations through payment facilitators, which are technology providers that 
provide payment acceptance services to merchants on behalf of acquirers. Data provided to Visa by acquiring institutions and 
other third parties as of June 30, 2024. 

FISCAL 2024 KEY STATISTICS 
(1) Please see Item 7 of this report for a reconciliation of our GAAP to non-GAAP financial results. 
OUR CORE BUSINESS 
In a typical Visa C2B payment transaction, the consumer purchases goods or services from a merchant using 
a Visa card or payment product. The merchant presents the transaction data to an acquirer, usually a bank or third-
party processing firm that supports acceptance of Visa cards or payment products, for verification and processing. 
Through VisaNet, the acquirer presents the transaction data to Visa, which in turn sends the transaction data to the 
issuer to check the account holder’s account balance or credit line for authorization. After the transaction is 
authorized, the issuer posts the transaction to the consumer’s account and effectively pays the acquirer an amount 
equal to the value of the transaction, minus the interchange reimbursement fee. The acquirer pays the amount of 
the purchase, minus the merchant discount rate (MDR), to the merchant. 
Visa earns revenue by facilitating money movement across more than 200 countries and territories among a 
global set of consumers, merchants, financial institutions and government entities through innovative technologies. 
5 

Our net revenue in fiscal 2024 consisted of the following: 
SERVICE REVENUE 
Earned for services provided in support of client usage of Visa 
payment services 
DATA PROCESSING REVENUE 
Earned for authorization, clearing and settlement; value-added 
services related to issuing, acceptance, and risk and identity 
solutions; network access; and other maintenance and support 
services that facilitate transaction and information processing 
among our clients globally 
INTERNATIONAL TRANSACTION REVENUE 
Earned for cross-border transaction processing and currency 
conversion activities 
OTHER REVENUE 
Consist mainly of value-added services related to advisory, 
marketing and certain card benefits; license fees for use of the 
Visa brand or technology; and fees for account holder services, 
certification and licensing 
CLIENT INCENTIVES 
Paid to financial institution clients, merchants and other business 
partners to grow payments volume; increase Visa product 
acceptance; encourage merchant acceptance and use of Visa 
payment services; and drive innovation 
Please see Item 7 and Note 1—Summary of Significant Accounting Policies to our consolidated financial 
statements included in Item 8 of this report, which include disclosures on how we earn and recognize our revenue. 
Visa provides payment processing for both non-Visa-branded and Visa-branded card transactions. In the 
context of non-Visa-branded card transactions, we facilitate payment processing by providing gateway routing 
services to other payment networks. At the client’s request, we may provide authorization, clearing or settlement 
services on our network before or after we route the transaction to the other payments network. In those instances, 
Visa may earn data processing revenue for the specific services provided. In the context of Visa-branded card 
transactions on our network, we provide authorization, clearing and settlement services and may earn service, data 
processing, international transaction or other revenue. Depending on applicable regulations, some payment 
processors may or may not use our network to process Visa-branded card transactions. If they use our network, we 
may earn service revenue and data processing revenue. If they do not use our network, we earn only service 
revenue. 
Visa is not a financial institution. We do not issue cards, extend credit or set rates and fees for account holders 
of Visa products nor do we earn revenue from, or bear credit risk with respect to, any of these activities. Interchange 
reimbursement fees reflect the value merchants receive from accepting our products and play a key role in 
balancing the costs and benefits that account holders and merchants derive from participating in our payments 
network. Generally, interchange reimbursement fees are paid by acquirers to issuers. We establish default 
interchange reimbursement fees that apply absent other established settlement terms. These default interchange 
reimbursement fees are set independently from the revenue we receive from issuers and acquirers. Our acquiring 
clients are responsible for setting the fees they charge to merchants for the MDR and for soliciting merchants. Visa 
sets fees to acquirers independently from any fees that acquirers may charge merchants. Therefore, the fees we 
receive from issuers and acquirers are not derived from interchange reimbursement fees or MDRs. 
6 

Our Strategy
Visa’s strategy is to accelerate our revenue growth in consumer payments, new flows and value-added 
services, and fortify the key foundations of our business model. Revenue Growt
We seek to accelerate revenue growth in three primary areas — consumer payments, new flows and value- 
added services. 
Consumer Payments 
On an annual basis, we see more than $20 trillion(2) of opportunity globally, excluding Russia and China, to 
convert cash, check, Automated Clearing House (ACH), domestic schemes, and other forms of electronic payment 
into cards and digital accounts on Visa’s network. We aim to grow consumer payments through expansion of 
credentials and acceptance points and deepening engagement with consumers through key enablers. We are 
focused on developing innovative digital solutions and products across face-to-face and ecommerce payments, 
providing consumers and merchants around the world the best ways to pay and be paid. 
Core Products 
Visa’s growth has been driven by the strength of our core products — credit, debit and prepaid. 
Credit: Credit cards and digital credentials allow consumers and businesses to access credit to pay for goods 
and services. Credit cards are affiliated with programs operated by financial institution clients, co-brand 
partners, fintechs and affinity partners. 
Debit: Debit cards and digital credentials allow consumers and small businesses to purchase goods and 
services using funds held in their deposit accounts. Debit cards enable account holders to transact in person, 
online or via mobile without needing cash or checks and without accessing a line of credit. The Visa/PLUS 
Global ATM network also provides debit, credit and prepaid account holders with cash access, and other 
7 
(2) Visa analysis based on third party studies. 

banking capabilities, in more than 200 countries and territories worldwide through issuing and acquiring 
partnerships with both financial institutions and independent automated teller machine (ATM) operators. 
Prepaid: Prepaid cards and digital credentials draw from a designated balance funded by individuals, 
businesses or governments. Prepaid cards address many use cases and needs, including general purpose 
reloadable, payroll, government and corporate disbursements, healthcare, gift and travel. Visa-branded 
prepaid cards also play an important part in financial inclusion, bringing payment solutions to those with limited 
or no access to traditional banking products. 
Key Enablers 
We enable consumer payments and help our clients grow as digital commerce, new technologies and new 
participants continue to transform the payments ecosystem. Some examples include: 
Tap to Pay 
Since we introduced Tap to Pay technology over ten years ago, it has emerged as a preferred way to pay in 
the face-to-face environment among consumers in many countries around the world. Tap to Pay adoption is growing 
and many consumers have come to expect this seamless payment experience. 
Tap to Pay has become the default way Visa cardholders pay in nearly 60 countries and territories, with more 
than 90 percent penetration of Visa face-to-face transactions, and in over 125 countries and territories, Tap to Pay 
comprises more than 50 percent of our face-to-face transactions. Excluding the U.S., over 80 percent of face-to-
face Visa transactions globally were contactless in fiscal 2024. In the U.S., Visa has surpassed 50 percent 
contactless penetration and more than 535 million Tap to Pay-enabled Visa cards have been issued. In addition, we 
have activated more than 870 contactless public transport projects worldwide. We processed more than 2.0 billion 
contactless transactions on global transit systems in fiscal 2024, surpassing the number of transactions in 2023. 
Tokenization 
Visa Token Service (VTS) brings trust to digital commerce innovation. As consumers increasingly rely on digital 
transactions, VTS is designed to enhance the digital ecosystem through improved authorization, reduced fraud and 
improved consumer experience. VTS helps protect digital transactions by replacing 16-digit Visa account numbers 
with a token that includes a surrogate account number, cryptographic information and other data to protect the 
underlying account information. This security technology can work for a variety of in person or online payment 
transactions. As of September 30, 2024, Visa has provisioned 11.5 billion network tokens. 
Click to Pay 
Click to Pay provides a simplified and more consistent cardholder checkout experience online by removing 
time-consuming key entry of personal information and enabling consumer and transaction data to be passed 
securely between payments network participants. Based on the EMV® Secure Remote Commerce industry 
standard, Click to Pay brings a standardized and streamlined approach to online checkout and meets the needs of 
consumers shopping across a growing number of connected devices. The goal of Click to Pay is to make online 
payments as secure, reliable and interoperable as the in-person checkout experience. 
New Flows 
Our new flows business is focused on driving digitization and improving the payments and money movement 
experience across all payment flows, beyond C2B, through our network of networks. These include P2P, B2C, B2B 
and G2C payments, which provide some of the largest payment opportunities in the world. Representing a total 
addressable opportunity of approximately $200 trillion(3) of payment flows annually, excluding Russia and China, this 
pillar of our business aims to make payments and money movement easier for businesses, consumers, and 
governments, using both Visa’s global network and connectivity to other networks around the world. 
We have two key objectives in this business area. 
The first objective is to grow B2B payments volume through our Visa Commercial Solutions. This part of the 
business focuses on addressing the $145 trillion of opportunity in B2B payment flows around the world annually, 
excluding Russia and China. We believe around 15% of the annual opportunity, or $20 trillion, could be addressed 
8 
(3) Visa analysis based on third party studies. 

by our card and virtual products, which we are continuously evolving for more use cases. Another $105 trillion of the 
annual opportunity is in the accounts payable and accounts receivable space that largely relies on check, ACH, and 
wires. Lastly, cross-border volumes, which are addressable by our Visa Commercial Solutions and Visa Direct 
Platform, represent $20 trillion of opportunity on an annual basis. 
The second objective is to put the power of money movement in our clients’ hands, enabling them to move 
money around the world. This part of the business focuses on addressing $20 trillion in B2C, $20 trillion in P2P, and 
$15 trillion in G2C opportunities annually, excluding Russia and China, as well as the cross-border B2B opportunity. 
These flows are largely addressed through our Visa Direct Platform, encompassing a broad network of eligible 
cards, bank accounts, and digital wallets, as well as our Visa B2B Connect network. 
Visa Commercial Solutions 
As a long-time participant in the B2B ecosystem, we have been supporting small businesses, large and middle 
market companies, and governments with their payments needs. We continue to see opportunity for growth as 
businesses seek simple digital experiences, similar to those available to consumers. Visa offers a holistic suite of 
tailored solutions for businesses – providing payment, reconciliation, and data to help manage working capital and 
drive efficiency, set spend controls, manage expenses, and automate payment processes. 
Our portfolio of commercial payments solutions includes small business cards, corporate (travel) cards, 
purchasing cards, virtual cards and digital credentials. Businesses look to optimize processes and effectively 
manage working capital by utilizing our commercial payments solutions. To support small businesses we expanded 
the small business supplier matching webtool so that it is directly accessible to small and medium size businesses, 
enhancing their ability to use their cards for business payments. For large business spend, we have been 
expanding our presence in specific commercial spend verticals, such as fleet and fuel, travel and agriculture. We 
have also extended our products and capabilities specifically for accounts receivable and accounts payable spend, 
through either embedded finance capabilities, or new solutions like our Accounts Receivable Manager virtual card 
automation solution in the U.S. 
Visa Direct Platform 
We facilitate domestic and cross-border money movement, enabling clients to collect, convert, hold and send 
funds across our network, which has the potential to reach more than 11 billion cards, bank accounts and digital 
wallets. Visa Direct enables P2P payments and account-to-account (A2A) transfers, business and government 
payouts to individuals or small businesses, merchant settlements and refunds, among other use cases, across more 
than 195 countries and territories. 
Visa Direct utilizes more than 75 domestic payment schemes, more than 15 real-time payments schemes, 
more than 15 card-based networks and more than five payment gateways, with the potential to reach more than 
11.0 billion endpoints, through 4.0 billion cards, 3.5 billion bank accounts and 3.5 billion digital wallets. In fiscal 
2024, Visa Direct processed nearly 10 billion transactions for more than 550 partners. 
Visa B2B Connect is a key part of our value proposition and considered part of the Visa Direct platform. It is a 
multilateral B2B cross-border payments network designed to facilitate reliable, secure and cost-effective 
transactions from the bank of origin directly to the beneficiary bank, helping streamline settlement and optimize 
payments for financial institutions’ corporate clients. Visa B2B Connect continues to scale and is available in more 
than 100 countries and territories. 
The Visa Direct platform now also includes Visa Cross-Border Solutions and our digitally native Currencycloud 
capabilities that service new flows and our established cross-border consumer payments businesses with 
capabilities such as providing real-time foreign exchange rates, virtual accounts, and enhanced liquidity and 
settlement. 
In addition, our Visa+ solution provides interoperability for our clients. In fiscal 2023, we announced the launch 
of Visa+, which enables transfers between participating P2P apps. Visa+ is now fully live for eligible users of PayPal 
and Venmo in the U.S. In addition to bringing reach, flexibility and convenience to P2P payment experiences, Visa+ 
9 

can help merchants improve the process of disbursing funds to their users, also known as B2C payouts, which is 
live with DailyPay. 
Value-Added Services 
Value-added services represent an opportunity for us to diversify our revenue with products and solutions that 
help our clients and partners optimize their performance, differentiate their offerings and create better experiences 
for their customers. Our comprehensive suite of value-added services spans five categories — Issuing Solutions, 
Acceptance Solutions, Risk and Identity Solutions, Open Banking Solutions and Advisory Services. 
Our value-added services strategy has three areas of focus: (1) provide services for Visa transactions; (2) 
deliver network-agnostic services for non-Visa transactions; and (3) provide services that go beyond payments. We 
have made significant progress across each of these areas and offer more than 200 products and services as of 
September 30, 2024, many of which are designed to work together to deliver high impact business outcomes. 
Issuing Solutions 
Visa DPS is a large issuer processor of Visa debit transactions. In addition to multi-network transaction 
processing, Visa DPS also provides a wide range of value-added services, including fraud mitigation, dispute 
management, data analytics, campaign management, a suite of digital solutions and contact center services. Our 
capabilities in API-based issuer processing solutions, like DPS Forward, allow our clients to create new payments 
use cases and provide them with modular capabilities for digital payments. 
In early 2024, Visa completed its acquisition of Pismo, a global, cloud-native issuer processing and core 
banking platform with operations in Latin America, Asia Pacific and Europe. Pismo’s technology platform expands 
Visa’s offerings to include core banking and card-issuer processing capabilities across credit, debit and prepaid 
cards via cloud native APIs and also helps enable Visa to provide support and connectivity for emerging payment 
frameworks and real-time payments (RTP) networks for financial institution clients. 
We provide a range of other services and digital solutions to issuers, such as account controls, digital issuance 
and branded consumer experiences. In addition, Visa offers loyalty and benefits solutions to issuers aimed at 
creating compelling and differentiated cardholder experiences, as well as Buy Now, Pay Later (BNPL) capabilities, 
which allow shoppers the flexibility to pay for a purchase in equal payments over a defined period of time. Visa is 
investing in installments as a payments strategy — by offering Visa credentials and BNPL solutions to issuers and 
fintechs. 
Acceptance Solutions 
Visa Acceptance Solutions provide modular, value-added services in addition to the traditional gateway 
function of connecting merchants to payment processing. Using the Visa Acceptance Platform, acquirers, payment 
service providers, independent software vendors and merchants can improve the way their consumers engage and 
transact; help to mitigate fraud and lower operational costs; and adapt to changing business requirements. They 
can also connect with other fintechs through a global payment management platform to use their services. Using an 
omnichannel solution with a cloud-based architecture, Visa Acceptance Solutions capabilities, which includes 
Cybersource and Authorize.net, provide new and enhanced payment integrations with ecommerce platforms, 
enabling sellers and acquirers to provide tailored commerce experiences with payments seamlessly embedded. 
In addition, Visa Acceptance Solutions provide secure, reliable services for merchants and acquirers that 
reduce friction and drive acceptance. Examples include Token Management Service, which helps simplify network 
token adoption, access and management for merchant and acquiring clients, provides a single integration point into 
major card networks and is used standalone or easily integrated into other payment solutions (please see the 
Tokenization discussion above); Global Urban Mobility, which supports transit operators to accept Visa contactless 
payments in addition to closed-loop payment solutions; and Account Updater, which provides updated account 
information for merchants to help strengthen customer relationships and retention. Visa also offers Dispute 
10 

Management Services, including a network-agnostic solution from Verifi that enables merchants to prevent and 
resolve disputes with a single connection. 
Risk and Identity Solutions 
Visa’s Risk and Identity Solutions transform data into insights for near real-time decisions and facilitate account 
holder authentication to help financial institution and merchant clients prevent fraud and protect account holder data. 
With the increasing popularity of omnichannel commerce and digital payments among consumers, fraud prevention 
helps increase trust in digital payments. The Visa Protect suite of solutions include a range of products that 
empower financial institutions and merchants with tools that facilitate automation, simplify fraud prevention and 
enhance payment security, such as: Visa Consumer Authentication Service, Visa Protect Authentication Intelligence, 
and Visa Provisioning Intelligence. These offerings highlight our artificial intelligence (AI) and machine learning 
capabilities, for example, Visa Protect Authentication Intelligence uses machine learning algorithms to identify fraud 
for Visa Secure authentication requests and Visa Provisioning Intelligence is an AI-based product designed to 
prevent tokens from being fraudulently provisioned. 
In March 2024, Visa announced three new products as part of the end-to-end Visa Protect suite that are 
designed to reduce fraud across immediate A2A and card not present (CNP) payments, as well as transactions both 
on and off Visa’s network. Visa Deep Authorization is an AI-powered transaction risk scoring solution tailored to 
better manage CNP payments, which strengthens the protection of Visa’s transactions through transaction risk 
scoring. Visa Protect for A2A Payments is our first fraud prevention solution built specifically for real-time non-card 
payments. Finally, Visa Risk Manager with scheme agnostic Visa Advanced Authorization is a comprehensive AI-
powered fraud risk management solution. Visa’s value-added fraud prevention tools layer on top of a suite of our 
network programs that protect the safety and integrity of the payment ecosystem, help to prevent, detect and 
mitigate threats. 
Open Banking Solutions 
Since our acquisition of Tink AB, an open banking platform, we continue to accelerate the development and 
adoption of open banking securely and at scale. Visa’s open banking capabilities range from data access use 
cases, such as account verification, balance check and personal finance management, to payment initiation 
capabilities, such as A2A transactions and merchant payments. These capabilities can help our partner businesses 
deliver valuable services to their customers. 
In fiscal 2024, we expanded our presence in Europe and began expanding into the U.S. with a suite of product 
offerings that enable users to connect accounts and provide trusted parties with access to their financial data, 
including digitizing and streamlining the A2A payments experience. In fiscal 2025, we plan to launch Visa A2A in the 
UK, an open system bringing standards, rules and a dispute management service to eligible banks and businesses, 
enabling them to provide consumers with a more streamlined bill payment experience. Key features will include 
increased protection, more optionality by allowing consumers to pay directly from their bank accounts and enhanced 
controls over payment permissions. 
Advisory Services 
Visa Advisory Services offers deep payments expertise through a global consulting practice, proprietary 
analytics models, data scientists and economists, marketing services and managed services to deliver insights for 
issuers, acquirers, merchants, fintechs and other partners that help them make better business decisions and scale 
their operations. 
Operating as the payments consulting arm of Visa, Visa Consulting and Analytics (VCA) utilizes our payments 
expertise and economic intelligence to identify actionable insights, make recommendations and help implement 
solutions. VCA is comprised of specialized advisory practices such as: strategy and commercial money movement, 
portfolio optimization, digital, AI, risk and implementation support, which drive measurable outcomes for our clients. 
VCA Managed Services embeds teams within client organizations to help execute key initiatives. 
Visa Marketing Services provides clients with unique activation opportunities with Visa’s sponsorships and 
utilizes our data analytics and understanding of customers’ transactional behavior to provide marketing solutions 
designed to deliver effective results, drive brand preference and influence consumer behavior. 
11 

We are fortifying the key foundations of our business model, which consist of becoming a network of networks, 
our technology platforms, security, brand and talent. 
Network of Networks 
Our network of networks strategy means moving money to all endpoints and to all form factors, using all 
available networks and being a single connection point for our partners and providing our value-added services on 
all transactions, no matter the network. The key component of our network of networks strategy is interoperability. 
We are opening up our network and increasingly using other networks to reach accounts we could not otherwise 
reach and enabling new types of money movement. Visa B2B Connect, Visa Direct and Visa+ are examples of our 
strategy. Visa has invested more than $3 billion in AI and data infrastructure over the last 10 years. 
Technology Platforms 
Visa’s 
leading 
technology 
platforms 
comprise 
software, 
hardware, 
data 
centers 
and 
a large telecommunications infrastructure. Visa’s four data centers are a critical part of our global processing 
environment and have a high redundancy of network connectivity, power and cooling designed to provide 
continuous availability of systems. Together, these systems deliver the secure, convenient and reliable service that 
our clients and consumers expect from the Visa brand. 
Security 
Our in-depth, multi-layer security approach includes a formal program to devalue sensitive and/or personal 
data through various cryptographic means; embedded security in the software development lifecycle; identity and 
access management controls to protect against unauthorized access; and advanced cyber detection and response 
capabilities. We use information security tools that help keep our clients and consumers safe and invest significantly 
in our comprehensive approach to cybersecurity. We deploy information security technologies to protect data 
confidentiality, the integrity of our network and service availability and to strengthen our core cybersecurity 
capabilities to minimize risk. Our payments ecosystem risk and control team continually monitors threats to the 
payments ecosystem to help ensure attacks are detected and prevented efficiently and effectively through pairing 
our AI capabilities with our security experts. 
Brand 
Visa’s strong brand helps deliver added value to our clients and their customers, financial institutions, 
merchants and partners through compelling brand expressions, a wide range of products and services as well as 
innovative brand and marketing efforts. In line with our commitment to an expansive and diverse range of 
partnerships for the benefit of our stakeholders, Visa is a sponsor of top entertainment and sports properties 
including the FIFA World Cup 2026TM , the Olympic and Paralympic Games, the National Football League, the Red 
Bull Formula One Teams—the Oracle Red Bull Racing Team and the Visa Cash App RB Formula One Team. 
Talent 
Attracting, developing and advancing the best talent globally is critical to our continued success. This year, we 
grew our total workforce from approximately 28,800 in fiscal 2023 to approximately 31,600 employees in fiscal 
2024, an increase of 10 percent year over year. Voluntary workforce turnover (rolling 12-month attrition) was 5 
percent as of September 30, 2024. Visa employees are located in more than 80 countries and territories, with 57 
percent located outside the U.S. At the end of fiscal 2024, Visa’s global workforce was 58 percent men and 42 
percent women, and women represented 38 percent of Visa’s leadership (defined as vice president level and 
above). In the U.S., ethnicity of our workforce was 42 percent Asian, 8 percent Black, 13 percent Hispanic, 3 
12 

percent Other and 34 percent White. For our U.S. leadership, the breakdown was 19 percent Asian, 5 percent 
Black, 13 percent Hispanic, 3 percent Other and 59 percent White. 
As Visa strives to achieve our purpose and our growth objectives, we have focused on enhancing our 
employees’ expertise across our business. We offer unique career pathways for employees and provide them with 
tools and support to build on their leadership impact and develop their careers. Along with learning support from 
Visa University and our educational assistance program, employees are encouraged to broaden their knowledge 
and develop new skills through alternative career pathways and talent development programs including our global 
technology apprenticeship, military talent and mentorship programs. Visa’s commitment to fostering a culture of 
innovation and collaboration also is demonstrated through our employees’ adoption of generative AI tools for 
content generation, productivity and business automation, including an internal, secure version of ChatGPT and our 
Ask People Team Portal. 
We are committed to providing benefits that support our employees. As part of our inclusive “whole person” 
approach to benefits, Visa offers a robust package of curated tools, resources, and benefits for our employees. 
While some programs may vary by location, some of our financial benefits include our 401(k) match, employee 
stock purchase plan and financial wellbeing sessions and resources. In addition to our enhanced mental well-being 
benefits, we began offering mental health first aid training for employees and are piloting a peer-to-peer 
ambassador network to create an employee support system. 
Based on our latest employee engagement survey, 91% of employees would recommend Visa as a great place 
to work. We strive to put our people first, and this is exemplified by prioritizing investments to create spaces that 
encourage collaboration, inspire creativity and reflect our brand in our office locations and data centers worldwide. 
In 2024, Visa opened the Mission Rock market support center in San Francisco, forming a unified, complementary 
campus with our Foster City location. 
This year, we also recommitted to ensuring that employees feel closely connected to one another and to our 
business at large. To support this effort, Visa activated Viva Engage, our new internal social network, as a place for 
all employees to collaborate, share information and connect with company leadership in real time, every day. Since 
our launch of Viva Engage, 97% of employees had visited the platform at least once, with 82% accessing the 
platform at least twice a week on average. 
We also are dedicated to ensuring that employees feel valued in their day-to-day work. In recent years, Visa 
has prioritized and invested in employee recognition, which in turn drives engagement and innovation. Our UPLIFT 
program is designed to drive engagement and innovation by enabling employees to recognize, appreciate and 
celebrate each other, no matter their role or level. The UPLIFT program also drives Visa’s culture by grounding the 
recognition categories in Visa’s Leadership Principles – further reinforcing that at Visa, it is not only about what you 
achieve, but how you do it. For fiscal 2024, active UPLIFT platform users as a percentage of all users was 78%, 
while the number of recognitions sent nearly doubled, from approximately 130,000 to nearly 248,000 since the prior 
year. 
For additional information regarding our human capital management, please see the section titled “Talent and 
Human Capital Management” in Visa’s 2024 Proxy Statement as well as our website at visa.com/crs, which includes 
our 2023 Consolidated EEO-1 Report and our 2023 Corporate Responsibility and Sustainability (CRS) Report. See 
Available Information below. 
FINTECH AND DIGITAL PARTNERSHIPS 
Fintechs are a vital growth engine for Visa and a key driver in realizing our purpose—to uplift everyone, 
everywhere by being the best way to pay and be paid. Fintechs are key enablers of new payment experiences and 
new flows. Our work with fintechs is one of our greatest opportunities and has opened new points of acceptance, 
extended credit at the point of sale, made cross-border money flows more efficient, moved B2B payments volume 
onto Visa’s network, expedited payroll and provided digital wallet customers access to our services. Our portfolio of 
fintech partners is diverse and continues to grow and scale. In fiscal 2024, we signed over 650 commercial 
partnerships with fintechs globally, from early-stage companies to growing and mature players, an increase of 30 
percent year over year. 
To better serve fintechs, Visa has a suite of streamlined commercial programs and digital onboarding tools. 
Fintech Fast Track, our flagship program for fintechs, is designed to help launch new financial features quickly, such 
as launching a new card program or enabling the movement of money with Visa Direct. We provide streamlined 
13 

onboarding and turnkey access to hundreds of ecosystem partners. The program has welcomed hundreds of 
fintechs who are actively engaged in the program. 
Visa Ready, our certification program, helps technology companies build and launch payment solutions that 
meet Visa’s global standards around security and functionality. With our startup engagement programs, like the Visa 
Everywhere Initiative, early-stage companies can build payment solutions based on our capabilities. Visa also 
manages programs including She’s Next, Empowered by Visa, a global women’s entrepreneurship initiative, and the 
Africa Fintech Accelerator Program to uplift underrepresented communities. 
MERGERS AND ACQUISITIONS, JOINT VENTURES AND STRATEGIC INVESTMENTS 
Visa continually explores opportunities to augment our capabilities and provide meaningful value to our clients. 
Mergers and acquisitions, joint ventures and strategic investments complement our internal development and 
enhance our partnerships to align with Visa’s priorities. Visa applies a rigorous business analysis to our acquisitions, 
joint ventures and investments to ensure they will differentiate our network, provide value-added services and 
accelerate growth. 
In fiscal 2024, we completed our acquisition of Pismo, and entered into definitive agreements to acquire a 
majority interest in Prosa, a leading payments processor in Mexico, and to acquire Featurespace, a developer of 
real-time AI payments protection technology that prevents and mitigates payments fraud and financial crime risks. 
After closing, Prosa will continue to operate as an independent company. The Prosa and Featurespace acquisitions 
are both subject to customary closing conditions, including applicable regulatory approvals. 
CORPORATE RESPONSIBILITY AND SUSTAINABILITY 
Visa is committed to operating as a responsible, ethical, inclusive and sustainable company. As one of the 
global leaders in digital payments, Visa strives to join with clients, partners and other stakeholders to empower 
people, businesses and communities to thrive, to be an industry leader in addressing the CRS topics most 
significant to our role as a payments technology company, and to meet and exceed our expectations for 
performance and transparency. Visa’s purpose is to uplift everyone, everywhere by being the best way to pay and 
be paid. We believe deeply in our purpose, and we are focused on empowering people and economies, securing 
commerce and protecting customers, investing in our workforce, protecting the planet and operating responsibly. 
Our 2023 CRS Report, as well as other CRS-related resources are available on our website at visa.com/crs. See 
Available Information below. 
INTELLECTUAL PROPERTY 
We own and manage the Visa brand, which stands for acceptance, security, convenience, speed and reliability. 
Our portfolio of Visa-owned trademarks is important to our business. Generally, trademark registrations are valid 
indefinitely as long as they are in use and/or maintained. We give our clients access to these assets through 
agreements with our issuers and acquirers, which authorize the use of our trademarks in connection with their 
participation in our payments network. Additionally, we own a number of patents and patent applications related to 
our business and continue to pursue patents in emerging technologies that may have applications in our 
business. We rely on a combination of patent, trademark, copyright and trade secret laws in the U.S. and other 
jurisdictions, as well as confidentiality procedures and contractual provisions, to protect our proprietary technology. 
COMPETITION 
The global payments industry continues to undergo dynamic and rapid change. Existing and emerging 
competitors compete with Visa’s network and payment solutions for consumers and for participation by financial 
institutions and merchants. Technology and innovation are shifting consumer habits and driving growth opportunities 
in ecommerce, mobile payments, blockchain technology and digital currencies. These advances are enabling new 
entrants, many of which depart from traditional network payment models. In certain countries, the evolving 
regulatory landscape is creating local networks or enabling additional processing competition. 
We compete against all forms of payment. These include paper-based payments, primarily cash and checks, 
and all forms of electronic payments. Our electronic payment competitors principally include: 
Global or Multi-regional Networks: These networks typically offer a range of branded, general purpose card 
payment products that consumers can use at millions of merchant locations around the world. Examples include 
American Express, Diners Club/Discover, JCB, Mastercard and UnionPay. These competitors may be more 
concentrated in specific geographic regions, such as Discover in the U.S. and JCB in Japan, or have a leading 
14 

position in certain countries, such as UnionPay in China. See Item 1A—Regulatory Risks—Government-imposed 
obligations and/or restrictions on international payments systems may prevent us from competing against providers 
in certain countries, including significant markets such as China and India. Based on available data, Visa is one of 
the largest retail electronic funds transfer networks used throughout the world. 
The following chart compares our network with certain network competitors for calendar year 2023(1): 
Visa 
American Express 
Diners Club / 
Discover 
JCB 
Mastercard 
Payments Volume ($B) ............... 
12,620 
1,665 
256 
321 
7,344 
Total Volume ($B)(2) ..................... 
15,114 
1,680 
272 
329 
9,029 
Total Transactions (B) ................. 
284 
12 
4 
7 
184 
Cards (M) ...................................... 
4,484 
141 
72 
156 
2,948 
(1) American Express, Diners Club / Discover, JCB and Mastercard data sourced from The Nilson Report issue 1264 (May 2024). Includes all 
consumer, small business and commercial credit, debit and prepaid cards. American Express, Diners Club / Discover, and JCB include 
business from third-party issuers. JCB figures include other payment-related products and some figures are estimates. Mastercard excludes 
Maestro and Cirrus figures.
(2) Total volume is the sum of payments volume and cash volume. Cash volume generally consists of cash access transactions, balance access 
transactions, balance transfers and convenience checks. 
Local and Regional Networks: Operated in many countries, these networks often have the support of 
government influence or mandate. In some cases, they are owned by financial institutions or payment processors. 
These networks typically focus on debit payment products, and may have strong local acceptance, and 
recognizable brands. Examples include NYCE, Pulse and STAR in the U.S.; Interac in Canada; and eftpos in 
Australia. 
Alternative Payments Providers: These providers, such as closed commerce ecosystems, BNPL solutions 
and cryptocurrency platforms, often have a primary focus of enabling payments through ecommerce and mobile 
channels; however, they are expanding or may expand their offerings to the physical point of sale. These companies 
may process payments using in-house account transfers between parties, electronic funds transfer networks like the 
ACH, global or local networks like Visa, or some combination of the foregoing. In some cases, these entities can be 
both a partner and a competitor to Visa. 
RTP Networks: RTP networks have launched in at least 80 countries and continue to be driven by strong 
government sponsorship and regulatory initiatives to enable and drive adoption (e.g., FedNow in the U.S., PIX in 
Brazil and United Payments Interface (UPI) in India), increasing their position as an alternative to payment card 
schemes. These networks primarily focus on domestic transactions, with adoption varying by use cases and 
geographies. However, with linkages such as PayNow in Singapore and UPI in India, cross-border RTP networks 
are advancing and will compete with our cross-border business. RTP networks can compete with Visa on consumer 
payments and other payment flows (e.g., B2B and P2P) but can also be customers for value-added services, such 
as risk management. 
Digital Wallet Providers: They continue to expand payment capabilities in person and online for consumers 
and merchants and provide consumers with additional ways to pay. While digital wallets can help drive Visa 
volumes, they can also be funded by non-card payment options. Digital wallet providers who utilize RTP networks 
provide additional competition. 
Payment Processors: Payment processors may perform processing services on third-party payments 
networks on behalf of issuers or acquirers. We compete with payment processors for the processing of Visa 
transactions. These processors may benefit from mandates requiring them to handle processing under local 
regulation. For example, as a result of regulation in Europe under the Interchange Fee Regulation (IFR), we may 
face competition from other networks, processors and other third parties who could process Visa transactions 
directly with issuers and acquirers. 
New Flows Providers: We compete with alternative solutions to our new flows (e.g., Visa Direct and Visa B2B 
Connect) such as ACH, RTP and wires. We compete with other global and local card networks for commercial card 
portfolios. Additionally, we may face competition from financial institution clients who are experimenting with B2B 
blockchain payments. 
15 

Value-Added Service Providers: We face competition from companies that provide alternatives to our value-
added services. These include a wide range of players, such as technology companies, information services and 
consulting firms, governments and merchant services companies. The integration of technology like generative AI 
can create new and better offerings that compete with our value-added services, such as strengthened risk 
monitorization and managing digital identification. Regulatory initiatives could also lead to increased competition in 
these areas. 
We believe our fundamental value proposition of security, convenience, speed and reliability as well as the 
number of credentials and our acceptance footprint help us to succeed. In addition, we understand the needs of the 
individual markets in which we operate and partner with local financial institutions, merchants, fintechs, 
governments, NGOs and business organizations to provide tailored and innovative solutions. We will continue to 
utilize our network of networks strategy to facilitate the movement of money. We believe Visa is well-positioned 
competitively due to our global brand, our broad set of payment products, new flows offerings and value-added 
services and our proven track record of processing payment transactions securely and reliably. 
GOVERNMENT REGULATION 
As a global payments technology company, we are subject to complex and evolving global regulations in the 
various jurisdictions in which our products and services are used. The most significant government regulations that 
impact our business are discussed below. For further discussion of how global regulations may impact our business, 
see Item 1A—Regulatory Risks. 
Anti-Corruption, Anti-Money Laundering, Anti-Terrorism and Sanctions: We are subject to anti-corruption 
laws and regulations, including the U.S. Foreign Corrupt Practices Act (FCPA), the UK Bribery Act and other laws 
that generally prohibit the making or offering of improper payments to foreign government officials and political 
figures for the purpose of obtaining or retaining business or to gain an unfair business advantage. We are also 
subject to anti-money laundering and anti-terrorist financing laws and regulations, including the U.S. Bank Secrecy 
Act. In addition, we are subject to economic and trade sanctions programs administered by the Office of Foreign 
Assets Control (OFAC) in the U.S. Therefore, we do not permit financial institutions or other entities that are 
domiciled in countries or territories subject to comprehensive OFAC trade sanctions (currently, Cuba, Iran, North 
Korea, Syria, Crimea and the Donetsk People’s Republic and Luhansk People’s Republic regions of Ukraine), or 
that are included on OFAC’s list of Specially Designated Nationals and Blocked Persons, to issue or acquire Visa 
cards or engage in transactions using our products and services. 
Government-imposed Market Participation Restrictions: Certain governments, including China, India, 
Indonesia, Thailand and Vietnam, have taken actions to promote domestic payments systems and/or certain 
issuers, payments networks or processors, by imposing regulations that favor domestic providers, impose local 
ownership requirements on processors, require data localization or mandate that domestic processing be done in 
that country. 
Interchange Rates and Fees: An increasing number of jurisdictions around the world regulate or influence 
debit and credit interchange reimbursement rates in their regions. For example, the U.S. Dodd-Frank Wall Street 
Reform and Consumer Act (Dodd-Frank Act) limits interchange reimbursement rates for certain debit card 
transactions in the U.S.; the European Union (EU) IFR limits interchange rates in the European Economic Area 
(EEA) (as discussed below); and the Reserve Bank of Australia (RBA) regulates average permissible levels of 
interchange. 
Internet Transactions: Many jurisdictions have adopted regulations that require payments system participants 
to monitor, identify, filter, restrict or take other actions with regard to certain types of payment transactions on the 
Internet, such as gambling, digital currencies, the purchase of cigarettes or alcohol and other controversial 
transaction types. 
Network Exclusivity and Routing: In the U.S., the Dodd-Frank Act limits network exclusivity and restrictions 
on merchant routing choice for the debit and prepaid market segments. Other jurisdictions impose similar 
limitations, such as the IFR’s prohibition in Europe on restrictions that prevent multiple payment brands or 
functionality on the same card. 
No-surcharge Rules: We have historically enforced rules that prohibit merchants from charging higher prices 
to consumers who pay using Visa products instead of other means. However, merchants’ ability to surcharge varies 
by geographic market as well as Visa product type, and continues to be impacted by litigation, regulation and 
legislation. 
16 

Privacy, Data Use, AI and Cybersecurity: Aspects of our operations or business are subject to increasingly 
complex and fragmented data-related regulations, including with respect to privacy, data use, AI and cybersecurity, 
which impact the way we collect, use and handle data, operate our products and services and even impact our 
ability to offer a product or service. In addition, legislatures and regulators globally are proposing new laws or 
regulations on these topics that could require Visa to adopt more restrictive data collection and processing 
practices; expand cybersecurity requirements; limit cross-border data flows; impact the adoption of advanced AI 
systems; and impose increased obligations on companies handling personal data. 
Supervisory Oversight of the Payments Industry: Visa is subject to financial sector oversight and regulation 
in substantially all of the jurisdictions in which we operate. In the U.S., for example, the Federal Banking Agencies 
(FBA) (formerly known as the Federal Financial Institutions Examination Council) has supervisory oversight over 
Visa under applicable federal banking laws and policies as a technology service provider to U.S. financial 
institutions. The federal banking agencies comprising the FBA are the Federal Reserve Board, the Comptroller of 
the Currency, the Federal Deposit Insurance Corporation and the National Credit Union Administration. Visa may 
also be separately examined by the Consumer Financial Protection Bureau (CFPB) as a service provider to the 
banks that issue Visa-branded consumer credit and debit card products. Central banks in other countries/regions, 
including Canada, Europe, India, Ukraine and the UK (as discussed below), have recognized or designated Visa as 
a retail payment system under various types of financial stability regulations. Visa is also subject to oversight by 
banking and financial sector authorities in other jurisdictions, such as Brazil and Hong Kong. 
European and United Kingdom Regulations and Supervisory Oversight: Visa in Europe continues to be 
subject to complex and evolving regulation in the EEA and the UK. 
There are a number of EU regulations that impact our business. As discussed above, the IFR regulates 
interchange rates within the EEA, requires Visa Europe to separate its payment card scheme activities from 
processing activities for accounting, organization and decision-making purposes within the EEA, and imposes 
limitations on network exclusivity and routing. National competent authorities in the EEA are responsible for 
monitoring and enforcing the IFR in their markets. We are also subject to regulations governing areas such as 
privacy and data protection, anti-bribery, anti-money laundering, anti-terrorism and sanctions. Other regulations in 
Europe, such as the second Payment Services Directive (PSD2), require, among other things, that our financial 
institution clients provide certain customer account access rights to emerging non-financial institution players. PSD2 
also includes strong customer authentication requirements for certain transactions that could impose both 
operational complexity on Visa and impact consumer payment experiences. Visa Europe is also subject to 
supervisory oversight by the European Central Bank and certain competent authorities in Europe. 
In the UK, Visa Europe is designated as a Recognized Payment System, bringing it within the scope of the 
Bank of England’s supervisory powers and subjecting it to various requirements, including on issues such as 
governance and risk management designed to maintain the stability of the UK’s financial system. Visa Europe is 
also regulated by the UK’s Payment Systems Regulator (PSR), which has wide-ranging powers and authority to 
review our business practices, systems, rules and fees with respect to promoting competition and innovation in the 
UK, and ensuring payment systems take care of, and promote, the interests of service-users. The PSR recently 
established a supervisory team to specifically oversee payment system operators like Visa in the aforementioned 
areas. Post-Brexit, the UK has adopted various European regulations, including regulations that impact the 
payments ecosystem, such as the IFR and PSD2. The PSR is responsible for monitoring Visa Europe’s compliance 
with the IFR as adopted in the UK. 
Corporate Responsibility and Sustainability: Certain governments around the world are adopting laws and 
regulations pertaining to corporate responsibility and sustainability performance, transparency and reporting. 
Regulations may include mandated corporate reporting (e.g., Corporate Sustainability Reporting Directive) or in 
individual areas, such as mandated reporting on climate-related financial disclosures. 
Additional Regulatory Developments: Various regulatory agencies across the world also continue to 
examine a wide variety of other issues, including mobile payment transactions, tokenization, access rights for non-
financial institutions, money transfer services, identity theft, account management guidelines, disclosure rules, 
security and marketing that could affect our financial institution clients and our business. Furthermore, following the 
passage of PSD2 in Europe, several countries, including Australia, Brazil, Canada, Hong Kong and Mexico, are 
contemplating granting or have already granted various types of access rights to third-party processors, including 
access to consumer account data maintained by our financial institution clients. In October 2024, the CFPB in the 
United States issued a final rule on personal financial data rights that would provide consumers (and third parties 
17 

authorized by consumers) with access to consumers’ financial data. These changes have the potential to change 
the competitive landscape, which would present new challenges and opportunities to our business. 
AVAILABLE INFORMATION 
Our corporate website is visa.com/ourbusiness. Our annual reports on Form 10-K, our quarterly reports on 
Form 10-Q, our current reports on Form 8-K, proxy statements and any amendments to those reports filed or 
furnished pursuant to the U.S. Securities Exchange Act of 1934 can be viewed at sec.gov and our investor relations 
website at investor.visa.com as soon as reasonably practicable after these materials are electronically filed with or 
furnished to the U.S. Securities and Exchange Commission (SEC). In addition, we routinely post financial and other 
information, which could be deemed to be material to investors, on our investor relations website. Information 
regarding our corporate responsibility and sustainability initiatives is also available on our website at visa.com/crs. 
The content of any of our websites referred to in this report is not incorporated by reference into this report or any 
other filings with the SEC. 
18 

ITEM 1A. Risk Factors 
Regulatory Risks 
We are subject to complex and evolving global regulations that could harm our business and financial 
results. 
As a global payments technology company, we are subject to complex and evolving regulations that govern 
our operations. See Item 1—Government Regulation for more information on the most significant areas of 
regulation that affect our business. The impact of these regulations on us, our clients, and other third parties could 
limit our ability to enforce our payments system rules; require us to adopt new rules or change existing rules; affect 
our existing contractual arrangements; increase our compliance costs; and require us to make our technology or 
intellectual property available to third parties, including competitors, in an undesirable manner. As discussed in more 
detail below, we may face differing rules and regulations in matters like interchange reimbursement rates, preferred 
routing, domestic processing and localization requirements, currency conversion, point-of-sale transaction rules and 
practices, privacy, data use and protection, licensing requirements, and associated product technology. As a result, 
the Visa operating rules and our other contractual commitments may differ from country to country, state to state, or 
by products. Complying with these and other regulations increases our costs and operational complexity, and 
reduces our revenue opportunities. 
If widely varying regulations come into existence worldwide, we may have difficulty rapidly adjusting our 
products, services, fees and other important aspects of our business to comply with the regulations. Our compliance 
programs and policies are designed to support our compliance with a wide array of regulations and laws, such as 
regulations regarding anti-money laundering, anti-corruption, competition, money transfer services, privacy, and 
sanctions, and we continually adjust our compliance programs as regulations evolve. However, we cannot 
guarantee that our practices will be deemed compliant by all applicable regulatory authorities. In the event our 
controls should fail or we are found to be out of compliance for other reasons, we could be subject to monetary 
damages, civil and criminal penalties, litigation, investigations and proceedings, and damage to our global brands 
and reputation. Furthermore, the evolving and increased regulatory focus on the payments industry could negatively 
impact or reduce the number of Visa products our clients issue, the volume of payments we process, our net 
revenue, our brands, our competitive positioning, our ability to use our intellectual property to differentiate our 
products and services, the quality and types of products and services we offer, the countries in which our products 
are used, and the types of consumers and merchants who can obtain or accept our products, all of which could 
harm our business and financial results. 
Increased scrutiny and regulation of the global payments industry, including with respect to interchange 
reimbursement fees, merchant discount rates, operating rules, risk management protocols and other 
related practices, could harm our business. 
Regulators around the world have been establishing or increasing their authority to regulate various aspects of 
the payments industry. See Item 1—Government Regulation for more information. In the U.S. and many other 
jurisdictions, we have historically set default interchange reimbursement fees. Even though we generally do not 
receive any revenue related to interchange reimbursement fees in a payment transaction (in the context of credit 
and debit transactions, those fees are paid by the acquirers to the issuers; the reverse is true for certain 
transactions like ATM), interchange reimbursement fees are a factor on which we compete with other payments 
providers and are therefore an important determinant of the volume of transactions we process. Consequently, 
changes to these fees, whether voluntarily or by mandate, can substantially affect our overall payments volumes 
and net revenue. 
Interchange reimbursement fees, certain operating rules and related practices continue to be subject to 
increased government regulation globally, and regulatory authorities and central banks in a number of jurisdictions 
have reviewed or are reviewing these fees, rules, and practices. For example: 
• Regulations adopted by the U.S. Federal Reserve cap the maximum U.S. debit interchange reimbursement 
rate received by large financial institutions at 21 cents plus 5 basis points per transaction, plus a possible 
fraud adjustment of 1 cent. Additionally, the Dodd-Frank Act limits issuers’ and payment networks’ ability to 
adopt network exclusivity and preferred routing in the debit and prepaid area, which also impacts our 
business. In response to merchant requests, the Federal Reserve has recently taken actions to revisit its 
regulations that implement these aspects of the Dodd-Frank Act. For example, in October 2022, the Federal 
Reserve published a final rule effectively requiring issuers to ensure that at least two unaffiliated networks 
19 

are available for routing CNP debit transactions by July 1, 2023. In October 2023, the Federal Reserve 
issued a proposal for comment which would further lower debit interchange rates, with a mechanism for 
automatic adjustment every two years. Separately, there continues to be interest in regulation of credit 
interchange fees and routing practices by members of Congress and state legislators in the U.S. In June 
2023, legislation was reintroduced in the U.S. House of Representatives and Senate, which among other 
things, would require large issuing banks to offer a choice of at least two unaffiliated networks over which 
electronic credit transactions may be processed. Similar legislation was introduced in the previous 
Congress in 2022 but failed to advance. The current legislation has additional bipartisan support, and while 
the ultimate outcome of the legislation remains unclear, its sponsors continue to strongly advocate for its 
passage. Finally, some states in the U.S. have passed or are considering passing laws that regulate how 
interchange can be assessed. For example, in May 2024, Illinois passed a law that restricts the assessment 
of interchange on the state tax and gratuity portions of a transaction, and restricts financial institutions and 
payment networks, among others, from using payment transaction data for any purpose other than 
facilitating or processing a transaction. Such laws may also impose significant technical and compliance 
burdens on our business. In Europe, the EU’s IFR places an effective cap on consumer credit and 
consumer debit interchange fees for both domestic and cross-border transactions within the EEA (30 basis 
points and 20 basis points, respectively). EU member states have the ability to further reduce these 
interchange levels within their territories. The European Commission has announced its intention to conduct 
another impact assessment of the IFR, which could result in even lower caps on interchange rates and the 
expansion of regulation to other types of products, services and fees. 
• Several countries in Latin America continue to explore regulatory measures against payments networks and 
have either adopted or are exploring interchange caps, including Argentina, Brazil, Chile and Costa Rica. In 
Asia Pacific, the Reserve Bank of Australia (RBA) which already regulates interchange, continues to 
monitor issues related to the cost of acceptance, the potential merits of mandating merchant choice routing 
on dual network debit cards and competition in digital wallet payments. In 2022, the New Zealand 
Parliament passed legislation capping domestic interchange rates for debit and credit products, and the 
government remains focused on lowering costs of digital payments to businesses and consumers. 
Interchange is also regulated in certain countries in the Central and Eastern Europe, Middle East and Africa 
region, including the United Arab Emirates. Finally, many governments, including but not limited to 
governments in India, Costa Rica, and Turkey, are using regulation to further drive down MDR, which could 
negatively affect the economics of our transactions. 
• While the focus of interchange and MDR regulation has primarily been on domestic rates historically, there 
are several examples of increasing focus on cross-border rates in recent years. For example, in 2019, we 
agreed to limit certain cross-border interchange rates in a settlement with the European Commission. That 
agreement has been extended through 2029. In 2020, Costa Rica became the first country to formally 
regulate cross-border interchange rates by regulation. Cross-border MDR is also regulated in Costa Rica 
and Turkey. In June 2022, the UK’s PSR initiated a market review focusing on post-Brexit increases in 
interchange rates for transactions between the UK and Europe. 
• As referenced above, with increased lobbying by merchants and other industry participants, we are also 
beginning to see regulatory interest in network fees. For example, the UK’s PSR is conducting a market 
review into scheme and processing fees. In its interim report, the PSR indicated that it is reviewing possible 
remedies, any of which, if adopted, could impose additional complexity and burdens on our business in the 
UK. Other regulators, for example, in Australia, the EU, and Chile, have expressed an interest in network 
fees, including issues related to transparency. Finally, in 2024, the Greek Parliament limited acquirer fees 
for certain small ticket transactions in some merchant categories for a period of three years. 
• In addition, industry participants in some countries, including Argentina, Colombia, the Dominican Republic, 
Paraguay, Peru and South Africa have sought intervention from competition regulators or filed claims 
relating to certain network rules, including Visa’s restrictions on cross-border acquiring. The Central Bank of 
Chile recently enacted regulation that will permit cross-border acquiring for CNP transactions under certain 
conditions. Other countries, like Brazil, have adopted regulations that require us to seek government pre-
approval for certain of our network rules, which could also impact the way we operate in certain markets. 
• Government regulations or pressure may also impact our rules and practices and require us to allow other 
payments networks to support Visa products or services, to have the other networks’ functionality or brand 
marks on our products, or to share our intellectual property with other networks. In addition, the EU’s 
20 

requirement to separate scheme and processing adds costs and impacts the execution of our commercial, 
innovation and product strategies. 
• We are also subject to central bank oversight in a growing number of countries, including Brazil, India, the 
UK and within the EU. In several jurisdictions, we have been designated as a “systemically important 
payment system.” Some countries with existing oversight frameworks are looking to further enhance their 
regulatory powers, while regulators in other jurisdictions are considering or adopting approaches based on 
these regulatory principles. For example, in October 2023, VisaNet was designated as a prominent payment 
system in Canada. These types of designations generally result in oversight of authorization, clearing and 
settlement activities, including policies, procedures and requirements related to governance, reporting, 
cybersecurity, processing infrastructure, capital, and/or credit risk management. We could also be required 
to adopt policies and practices designed to mitigate settlement and liquidity risks, including increased 
requirements to maintain sufficient levels of capital and financial resources locally, as well as localized risk 
management or governance. Increased oversight could also include new criteria for member participation 
and merchant access to our payment systems. Furthermore, as governments increase their focus on 
cybersecurity, parts of our business have become considered significant or critical infrastructure by certain 
central banks. 
• As innovations in payment technology have enabled us to expand into new products and services, they 
have also expanded the potential scope of regulatory influence. For instance, new products and 
capabilities, including tokenization, push payments, and new flows (e.g., Visa B2B Connect) could bring 
increased licensing or authorization requirements in the countries where the product or capability is offered. 
Furthermore, certain portions of our business are regulated as payment institutions or as money 
transmitters, subjecting us to various licensing, supervisory, and other requirements. As we continue to 
expand our capabilities and offerings in furtherance of our network of networks strategy, we will need to 
obtain new types of licenses. These licenses could result in increased supervisory and compliance 
obligations that are distinct from the obligations we are subject to in our capacity as a payment card 
network. 
Regulators around the world increasingly take note of each other’s approaches to regulating the payments 
industry. Consequently, a development in one jurisdiction may influence regulatory approaches in another. The risks 
created by a new law, regulation or regulatory outcome in one jurisdiction have the potential to be replicated and to 
negatively affect our business in another jurisdiction or in other product offerings. For example, our settlement with 
the European Commission on cross-border interchange rates has drawn preliminary attention from some regulators 
in other parts of the world. Similarly, new regulations involving one product offering may prompt regulators to extend 
the regulations to other product offerings. For example, credit payments could become subject to similar regulation 
as debit payments (or vice versa). The RBA initially capped credit interchange, but subsequently capped debit 
interchange as well. 
When we cannot set default interchange reimbursement rates at optimal levels, issuers and acquirers may find 
our payments system less attractive. This may increase the attractiveness of other payments systems, such as our 
competitors’ closed-loop payments systems with direct connections to both merchants and consumers. We believe 
some issuers may react to such regulations by charging new or higher fees, or reducing certain benefits to 
consumers, which make our products less appealing to consumers. Some acquirers may elect to charge higher 
MDR regardless of the Visa interchange reimbursement rate, causing merchants not to accept our products or to 
steer customers to alternative payments systems or forms of payment. In addition, in an effort to reduce the 
expense of their payment programs, some issuers and acquirers have obtained, and may continue to obtain, 
incentives from us, including reductions in the fees that we charge, which directly impacts our net revenue. 
Finally, policymakers and regulatory bodies in the U.S., Europe, and other parts of the world are exploring 
ways to reform existing competition laws to meet the needs of the digital economy, including restricting large 
technology companies from engaging in mergers and acquisitions, requiring them to interoperate with potential 
competitors, and prohibiting certain kinds of self-preferencing behaviors. While the focus of these efforts remains 
primarily on increasing regulation of large technology, ecommerce and social media companies, they could also 
have implications for other types of companies including payments networks, which could constrain our ability to 
effectively manage our business or potentially limit how we make our products and services available. 
21 

Government-imposed obligations and/or restrictions on international payments systems may prevent us 
from competing against providers in certain countries, including significant markets such as China and 
India. 
Governments in a number of jurisdictions shield domestic payments providers, including card networks, 
brands, and processors, from international competition by imposing market access barriers and preferential 
domestic regulations. To varying degrees, these policies and regulations affect the terms of competition in the 
marketplace and impair the ability of international payments networks to compete. Public authorities may also 
impose regulatory requirements that favor domestic providers or mandate that domestic payments or data 
processing be performed entirely within that country, which could prevent us from managing the end-to-end 
processing of certain transactions. 
In China, UnionPay remains the predominant processor of domestic payment card transactions and operates 
the predominant domestic acceptance mark. Although we filed an application with the People’s Bank of China 
(PBOC) in May 2020 to operate a Bank Card Clearing Institution (BCCI) in China, the timing and the procedural 
steps for approval remain uncertain. There is no guarantee that the license to operate a BCCI will be approved or, if 
we obtain such license, that we will be able to successfully compete with domestic payments networks. Co-badging 
and co-residency regulations also pose additional challenges in markets where Visa competes with national 
networks for issuance and routing. Certain banks have issued dual-branded cards for which domestic transactions 
in China are processed by UnionPay and transactions outside of China are processed by Visa or other international 
payments networks. The PBOC is contemplating that dual-branded cards be phased out over time as new licenses 
are issued to international companies to participate in China’s domestic payments market. Accordingly, we have 
been working with Chinese issuers to issue Visa-only branded cards for international travel, and later for domestic 
transactions should we obtain a BCCI license. However, notwithstanding such efforts, the phase out of dual-
branded cards has decreased our payment volumes and impacted the net revenue we generate in China. 
UnionPay has grown rapidly in China and is actively pursuing international expansion plans, which could 
potentially lead to regulatory pressures on our international routing rule (which requires that international 
transactions on Visa cards be routed over VisaNet). Furthermore, although regulatory barriers shield UnionPay from 
competition in China, alternative payments providers such as Alipay and WeChat Pay have rapidly expanded into 
ecommerce, offline, and cross-border payments, which could make it difficult for us to compete even if our license is 
approved in China. NetsUnion Clearing Corp, a Chinese digital transaction routing system, and other such systems 
could have a competitive advantage in comparison with international payments networks. 
Regulatory initiatives in India, including a data localization mandate implemented by the government, have 
cost implications for us and could affect our ability to effectively compete with domestic payments providers. 
Furthermore, any inability to meet the requirements of the data localization mandate could impact our ability to do 
business in India. In Europe, with the support of the European Central Bank, a group of European banks announced 
their intent to launch a pan-European payment system, the European Payments Initiative (EPI). While EPI 
subsequently announced a focus on account-to-account instant payments across a range of use cases, the 
purported motivation behind EPI is to reduce the risks of disintermediation of European providers by international 
technology companies and continued reliance on international payments networks for intra-Europe card 
transactions. Furthermore, regional groups of countries, such as the Gulf Cooperation Council (GCC) and a number 
of countries in Southeast Asia (e.g., Malaysia), have adopted or may consider, efforts to restrict our participation in 
the processing of regional transactions. The African Development Bank has also indicated an interest in supporting 
national payment systems in its efforts to expand financial inclusion and strengthen regional financial stability. 
Finally, some countries such as Nigeria and South Africa are mandating on-shore processing of domestic 
transactions. Geopolitical events, including sanctions, trade tensions or other types of activities have intensified 
these activities, which could adversely affect our business. For example, in the aftermath of U.S. and European 
sanctions against Russia and the decision by U.S. payments networks, including Visa, to suspend operations in the 
country, some countries have expressed concerns about their reliance on U.S. financial services companies, 
including payments networks, and have taken steps to bolster the development of domestic solutions. Separately, 
Russia has called for the BRICS countries (a five-country bloc made up of Brazil, Russia, India, China and South 
Africa, and which has recently expanded to include countries such as Egypt, Ethiopia, Iran, Saudi Arabia, and the 
United Arab Emirates), to lessen dependence on Western payments systems by, among other things, integrating 
payments systems and cards across member countries. 
Central banks in a number of countries, including those in Argentina, Australia, Brazil, Canada, Europe, India, 
and Mexico, are in the process of developing or expanding national RTP networks and instant payment solutions 
with the goal of driving a greater number of domestic transactions onto these systems. In July 2023, the U.S. 
22 

Federal Reserve launched its FedNow Service with core clearing and settlement functionality, and expects to add 
more features and enhancements over time. Some countries are also exploring cross-border connectivity of their 
respective RTP systems. Finally, an increasing number of jurisdictions are exploring the concept of building central 
bank digital currencies for retail payments, such as the European Central Bank’s Digital Euro initiative. If 
successfully deployed, these national payment platforms and digital currencies could have significant implications 
for Visa’s domestic and cross-border payments, including potential disintermediation. 
Due to our inability to manage the end-to-end processing of transactions for cards in certain countries (e.g., 
Thailand), we depend on our close working relationships with our clients or third-party service providers to ensure 
transactions involving our products are processed effectively. Our ability to do so may be adversely affected by 
regulatory requirements and policies pertaining to transaction routing or on-shore processing. In general, national 
laws that protect or otherwise support domestic providers or processing may increase our costs; decrease our 
payments volumes and impact the net revenue we generate in those countries; decrease the number of Visa 
products issued or processed; impede us from utilizing our global processing capabilities and controlling the quality 
of the services supporting our brands; restrict our activities; limit our growth and the ability to introduce new 
products, services and innovations; force us to leave countries or prevent us from entering new markets; and create 
new competitors, all of which could harm our business. 
Laws and regulations regarding the handling of personal data, including laws and regulations related to 
privacy, cybersecurity and AI, may impede our services or result in increased costs, legal claims, or fines 
against us. 
Our business relies on the processing of data across national borders. Legal requirements relating to the 
collection, storage, handling, use, disclosure, transfer, disposal and security of personal data continue to evolve, 
and we are subject to an increasing number of privacy, data protection, cybersecurity and AI requirements around 
the world. For example, our ongoing efforts to comply with complex U.S. state privacy and data protection 
regulations, and emerging international privacy and data protection laws, may increase the complexity of our 
compliance operations, entail substantial expenses, divert resources from other initiatives and projects, and limit the 
services we are able to offer. Additionally, privacy laws in other regions, such as China’s Personal Information 
Protection Law and India’s Personal Data Protection Act, may have extraterritorial application and include 
restrictions on cross-border data transfers, extensive notification and localization requirements, and substantial 
compliance and audit obligations. The global proliferation of new privacy and data protection laws may lead to 
inconsistent and conflicting requirements, which create an uncertain regulatory environment. Noncompliance could 
also result in regulatory penalties and significant legal liability. Enforcement actions and investigations by regulatory 
authorities into companies related to data security incidents and privacy violations are generally increasing. In 
Europe, data protection authorities continue to apply and enforce the General Data Protection Regulation (GDPR), 
imposing record setting fines. 
We are also subject to a variety of laws and regulations governing the development, use, and deployment of AI 
technologies. These laws and regulations are still evolving, and there is no single global regulatory framework for AI. 
The market is still assessing how regulators may apply existing consumer protection and other laws in the context of 
AI. There is thus uncertainty on what new laws will look like and how existing laws will apply to our development, 
use, and deployment of AI. In the midst of this uncertainty, we may face challenges due to the complexity and 
rapidly changing nature of AI technology and applicable laws. Our use of AI and machine learning is subject to 
various risks at each stage of use. In the context of AI development, risks include those related to intellectual 
property considerations, the collection and use of personal information, third party risks, technical limitations of 
algorithms and the accuracy of training data, and compliance with emerging AI legal standards. In the context of use 
and deployment, risks include ethical and compliance considerations, and our ability to monitor and safely deploy AI 
systems throughout the organization with appropriate safeguards. The EU has adopted a comprehensive AI Act that 
applies harmonized rules across Europe with the aim of fostering innovation and respecting fundamental rights. The 
EU AI Act comes into force in stages with the key provisions related to high risk AI coming into force in August 2026. 
There is still limited guidance on the EU AI Act, but it could, depending on how provisions are interpreted and 
enforced, limit the ability to create and deploy AI systems for uses deemed high-risk in the EU or add increased 
compliance costs associated with these systems. Our development and implementation of governance frameworks 
for our AI and machine learning systems may not be successful in mitigating all of these emerging risks. 
Further, as we develop integrated and personalized products and services and acquire new companies to 
meet the needs of a changing marketplace, we may expand our data profile through additional data types and 
sources, across multiple channels, and involving new partners. This potential expansion could amplify the impact of 
these various laws and regulations on our business. As a result, we are required to constantly monitor our privacy, 
23 

data and cybersecurity practices and potentially change them when necessary or appropriate. We also may need to 
provide increased care in our data management, governance and quality practices, particularly as it relates to the 
use of data in products leveraging AI. 
We may be subject to tax examinations or disputes, or changes in tax laws. 
The application of tax laws requires significant judgment and can be subject to uncertainty and differing 
interpretations. We are currently under examination by, or in disputes with, the U.S. Internal Revenue Service as 
well as tax authorities in other jurisdictions, and we may be subject to additional examinations or disputes in the 
future. We exercise significant judgment and make estimates that we believe to be reasonable in calculating our 
worldwide provision for income taxes and other tax liabilities. However, relevant tax authorities may disagree with 
our estimates, interpretations or tax treatment of certain material items. Failure to sustain our position in these 
matters could adversely affect our cash flows and financial position. 
In addition, changes in existing laws in the U.S. or foreign jurisdictions, including unilateral actions of foreign 
jurisdictions to introduce digital services taxes, or changes resulting from the Organization for Economic 
Cooperation and Development’s proposals for modernizing the international tax system, including the introduction of 
a global minimum tax with widespread implementation by member countries expected by 2025, may also materially 
affect our effective tax rate and could increase our tax payments. Please see Item 7 and Note 19—Income Taxes to 
our consolidated financial statements included in Item 8 of this report. 
Litigation Risks 
We may be adversely affected by the outcome of litigation or investigations. 
We are involved in numerous litigation matters, investigations, and proceedings asserted by civil litigants, 
governments, and enforcement bodies investigating or alleging, among other things, violations of competition and 
antitrust law, consumer protection law, privacy law and intellectual property law (these are referred to as “actions” in 
this section). Details of the most significant actions we face are described more fully in Note 20—Legal Matters to 
our consolidated financial statements included in Item 8 of this report. These actions are inherently uncertain, 
expensive and disruptive to our operations. In the event we are found liable or reach a settlement in any action, 
particularly in a large class action lawsuit, such as one involving an antitrust claim entitling the plaintiff to treble 
damages in the U.S., or we incur liability arising from a government investigation, we may be required to pay 
significant awards or judgments, settlements, costs or fines. In addition, settlement terms, judgments, orders, 
pressures or events in or resulting from actions have impacted and may continue to impact our business by creating 
uncertainty for our business or by influencing or requiring us to modify, among other things, the default interchange 
reimbursement rates we set, the Visa operating rules or the way in which we enforce those rules, our fees or 
pricing, or the way we do business. These actions or their outcomes may also influence regulators, investigators, 
governments or civil litigants in the same or other jurisdictions, which may lead to additional actions against Visa. 
Finally, we are required by some of our commercial agreements to indemnify other entities for litigation brought 
against them, even if Visa is not a defendant. 
For certain actions like those that are U.S. covered litigation or VE territory covered litigation, as described in 
Note 5—U.S. and Europe Retrospective Responsibility Plans and Note 20—Legal Matters to our consolidated 
financial statements included in Item 8 of this report, we have certain financial protections pursuant to the respective 
retrospective responsibility plans. The two retrospective responsibility plans are different in the protections they 
provide and the mechanisms by which we are protected. The failure of one or both of the retrospective responsibility 
plans to adequately insulate us from the impact of such settlements, judgments, losses, or liabilities could materially 
harm our financial condition or cash flows, or even cause us to become insolvent. 
Business Risks 
We face intense competition in our industry. 
The global payments space is intensely competitive. As technology evolves and consumer expectations 
change, new competitors or methods of payment emerge, and existing clients and competitors assume different 
roles. Our products compete with cash, checks, electronic payments, virtual currency payments, global or multi-
regional networks, other domestic and closed-loop payments systems, digital wallets and alternative payments 
providers primarily focused on enabling payments through ecommerce and mobile channels. As the global 
payments space becomes more complex, we face increasing competition from our clients, other emerging payment 
providers such as fintechs, other digital payments, technology companies that have developed payments systems 
24 

enabled through online activity in ecommerce, social media, and mobile channels, other providers of new flows and 
value-added service offerings, as well as governments in a number of jurisdictions (e.g., Brazil and India) as 
discussed above, that are developing, supporting and/or operating national schemes, RTP networks and other 
payment platforms. For more information, please see Item 1—Competition above. 
Our competitors may acquire, develop, or make better use of substantially better technology, have more widely 
adopted delivery channels, or have greater financial resources. They may offer more effective, innovative or a wider 
range of programs, products and services. They may use more effective advertising and marketing strategies that 
result in broader brand recognition and greater use, including with respect to issuance and merchant acceptance. 
They may also develop better security solutions or more favorable pricing arrangements. Moreover, even if we 
successfully adapt to technological change and the proliferation of alternative types of payment services by 
developing and offering our own services in these areas, such services may provide less favorable financial terms 
for us than we currently receive from VisaNet transactions, which could hurt our financial results and prospects. 
Certain of our competitors operate with different business models, have different cost structures or participate 
in different market segments. Many of these competitors are also able to use existing payment networks without 
being subject to many of the associated costs. Moreover, these competitors also occupy various roles in the 
payments ecosystem that enable them to influence payment choice of other participants. Those business models 
may ultimately prove more successful or more adaptable to regulatory, technological and other developments. In 
some cases, these competitors have the support of government mandates that prohibit, limit or otherwise hinder our 
ability to compete for transactions within certain countries and regions. Some of our competitors, including American 
Express, Discover, private-label card networks, virtual currency providers, technology companies that enable the 
exchange of digital assets, and certain alternative payments systems like Alipay and WeChat Pay, operate closed-
loop payments systems, with direct connections to both merchants and consumers. Government actions or 
initiatives such as the Dodd-Frank Act, the IFR in Europe, or RTP initiatives by governments such as the U.S. 
Federal Reserve’s FedNow or the Central Bank of Brazil’s Pix system may provide competitors with increased 
opportunities to derive competitive advantages from these business models, and may create new competitors, 
including in some cases the government itself. Similarly, regulation in Europe under PSD2 and the IFR may require 
us to open up access to, and allow participation in, our network to additional participants, and reduce the 
infrastructure investment and regulatory burden on competitors. In addition to the open banking provisions under 
PSD2, efforts to implement or facilitate open banking and open finance requirements are underway across a 
number of countries, including Australia, Brazil, Canada and the U.S., which could impose additional requirements 
on financial institutions or others regarding access to and use of financial data. We also run the risk of 
disintermediation due to factors such as emerging technologies and platforms, including mobile payments, 
alternative payment credentials, other ledger technologies or payment forms, and by virtue of increasing bilateral 
agreements between entities that prefer not to use our payments network for processing transactions. For example, 
merchants could process transactions directly with issuers, or processors could process transactions directly with 
issuers and acquirers. 
We expect the competitive landscape to continue to shift and evolve. For example: 
• We, along with our competitors, clients, network participants, and others are developing or participating in 
alternative payments systems or products, such as mobile payment services, ecommerce payment 
services, P2P payment services, real-time and faster payment initiatives, and payment services that permit 
ACH or direct debits from or to consumer checking accounts, that could either reduce our role or otherwise 
disintermediate us from the transaction processing or the value-added services we provide to support such 
processing. Examples include initiatives from The Clearing House, an association consisting of large 
financial institutions that has developed its own faster payments system; Early Warning Services, which 
operates Zelle, a bank-offered alternative network that provides another platform for faster funds or real-
time payments across a variety of payment types, including P2P, corporate and government disbursement, 
bill pay and deposit check transactions; and cryptocurrency or stablecoin-based payments initiatives. 
• Many countries or regions are developing or promoting domestic networks, switches and RTP systems 
(e.g., U.S., Brazil, India and Europe) and in some countries the government itself owns and operates these 
RTP systems (e.g., Brazil). To the extent these governments mandate local banks and merchants to use 
and accept these systems for domestic or other transactions, prohibit international payments networks, like 
Visa, from participating on those systems, and/or impose restrictions or prohibitions on international 
payments networks from offering payment services on such transactions, we could face the risk of our 
business being disintermediated in those countries. For example, in some regions (Latin America, 
Southeast Asia and the Middle East), including through intergovernmental organizations such as the 
25 

Association of Southeast Asian Nations and the GCC, some countries are at varying stages of exploring or 
operationalizing the cross-border connectivity of such domestic systems. Similarly, India has expressed 
interest in expanding its digital public infrastructure, which includes its RTP system, Unified Payments 
Interface (UPI), outside the country and for cross-border payments. Currently, international payment 
networks like Visa are unable to participate in UPI. 
• Parties that process our transactions may try to minimize or eliminate our position in the payments value 
chain. 
• Parties that access our payment credentials, tokens and technologies, including clients, technology solution 
providers or others might be able to migrate or steer account holders and other clients to alternative 
payment methods or use our payment credentials, tokens and technologies to establish or help bolster 
alternate payment methods and platforms. 
• Participants in the payments industry may merge, form joint ventures or enable or enter into other business 
combinations that strengthen their existing business propositions or create new, competing payment 
services. 
• New or revised industry standards related to online checkout and web payments, cloud-based payments, 
tokenization or other payments-related technologies set by individual countries, regions or organizations 
such as the International Organization for Standardization, American National Standards Institute, World 
Wide Web Consortium, European Card Standards Group, PCI Co, Nexo and EMVCo may result in 
additional costs and expenses for Visa and its clients, or otherwise negatively impact the functionality and 
competitiveness of our products and services. 
As the competitive landscape is quickly evolving, we may not be able to foresee or respond sufficiently to 
emerging risks associated with new businesses, products, services and practices. We may be asked to adjust our 
local rules and practices, develop or customize certain aspects of our payment services, or agree to business 
arrangements that may be less protective of Visa’s proprietary technology and interests in order to compete and we 
may face increasing operational costs and risk of litigation concerning intellectual property. Our failure to compete 
effectively in light of any such developments could harm our business and prospects for future growth. 
Our net revenue and profits are dependent on our client and merchant base, which may be costly to win, 
retain and develop. 
Our financial institution clients and merchants can reassess their commitments to us at any time or develop 
their own competitive services. While we have certain contractual protections, our clients, including some of our 
largest clients, generally have flexibility to issue non-Visa products. Further, in certain circumstances, our financial 
institution clients may decide to terminate our contractual relationship on relatively short notice without paying 
significant early termination fees. Because a significant portion of our net revenue is concentrated among our 
largest clients, the loss of business from any one of these larger clients could harm our business, results of 
operations and financial condition. For more information, please see Note 14—Enterprise-wide Disclosures and 
Concentration of Business to our consolidated financial statements included in Item 8 of this report. 
In addition, we face intense competitive pressure on the prices we charge our financial institution clients. In 
certain regions, we are increasingly facing competition from RTP networks, other payment facilitators offering lower 
pricing, and government involvement in domestic and cross-border payments. In order to stay competitive, we may 
need to adjust our pricing or offer incentives to our clients to grow payments volume, enter new market segments, 
adapt to regulatory changes, and expand their use and acceptance of Visa products and services. These include 
up-front cash payments, fee discounts, rebates, credits, performance-based incentives, marketing and other support 
payments that impact our net revenue and profitability. In addition, we offer incentives to certain merchants and 
acquirers to encourage them to route transactions to Visa. Pressures on pricing, incentives, fee discounts and 
rebates could moderate our growth. If we are not able to implement cost containment and productivity initiatives in 
other areas of our business or grow our volumes in other ways to offset or absorb the financial impact of these 
incentives, fee discounts and rebates, it may harm our net revenue and profits. 
In addition, it may be difficult or costly for us to acquire or conduct business with financial institutions or 
merchants that have longstanding exclusive, or nearly exclusive, relationships with our competitors. These financial 
institutions or merchants may be more successful and may grow more quickly than our existing clients or 
merchants. In addition, if there is a consolidation or acquisition of one or more of our largest clients or co-brand 
partners by a financial institution client or merchant with a strong relationship with one of our competitors, it could 
26 

result in our business shifting to a competitor, which could put us at a competitive disadvantage and harm our 
business. 
Merchants’ and processors’ continued push to lower acceptance costs and challenge industry practices 
could harm our business. 
We rely in part on merchants and their relationships with our clients or their agents to maintain and expand the 
use and acceptance of Visa products. Certain merchants and merchant-affiliated groups have been exerting their 
influence in the global payments system in certain jurisdictions, such as the U.S., Australia, Canada and Europe, to 
attempt to lower acceptance costs paid by merchants to acquirers or their agents to accept payment products or 
services, by lobbying for new legislation, seeking regulatory intervention, filing lawsuits and in some cases, 
surcharging or refusing to accept Visa products. If they are successful in their efforts, we may face increased 
compliance and litigation expenses, issuers may decrease their issuance of our products, and consumer usage of 
our products could be adversely impacted. For example, in the U.S., certain stakeholders have raised concerns 
regarding how payment security standards and rules may impact debit routing choice and the cost of payment card 
acceptance. In addition to ongoing litigation related to the U.S. migration to EMV-capable cards and point-of-sale 
terminals, U.S. merchant-affiliated groups and processors have expressed concerns regarding the EMV certification 
process and some policymakers have expressed concerns about the roles of industry bodies such as EMVCo and 
the Payment Card Industry Security Standards Council in the development of payment card standards. Additionally, 
many merchants have advocated for lower acceptance costs in the form of reduced interchange rates, which could 
result in some issuers eliminating or reducing their promotion or use of Visa’s products and services, eliminating or 
reducing cardholder benefits such as rewards programs, or charging account holders increased or new fees for 
using Visa-branded products, all of which could negatively impact Visa’s transaction volumes and related revenue. 
Finally, some merchants and processors have advocated for changes to industry practices and Visa acceptance 
requirements at the point of sale, including the ability for merchants to accept only certain types of Visa products, to 
mandate only PIN authenticated transactions, to differentiate or steer among Visa product types issued by different 
financial institutions, and to impose surcharges on customers presenting Visa products as their form of payment. If 
successful, these efforts could adversely impact consumers’ usage of our products and decrease our overall 
transaction volumes and net revenue, lead to regulatory enforcement and/or litigation that increases our compliance 
and litigation expenses, and ultimately harm our business. 
We depend on relationships with financial institutions, acquirers, processors, merchants, payment 
facilitators, ecommerce platforms, fintechs and other third parties. 
As noted above, our relationships with industry participants are complex and require us to balance the 
interests of multiple third parties. For instance, we depend significantly on relationships with our financial institution 
clients and on their relationships with account holders and merchants to provide our products and services, and 
thereby compete effectively in the marketplace. We offer incentives to merchants, acquirers, ecommerce platforms 
and processors to encourage routing preference and acceptance growth. We also engage in many payment card 
co-branding efforts with merchants, who receive incentives from us. As emerging participants such as fintechs enter 
the payments industry, we engage in discussions to address the role they may play in the ecosystem, whether as, 
for example, an issuer, merchant, ecommerce platform or digital wallet provider. As these and other relationships 
become more prevalent and take on a greater importance to our business, our success will increasingly depend on 
our ability to sustain and grow these relationships. In addition, we depend on our clients and third parties, including 
network partners, vendors and suppliers, to submit, facilitate and process transactions properly, provide various 
services associated with our payments network on our behalf, and otherwise adhere to our operating rules and 
applicable laws. As our clients expand their global footprint, their legal and regulatory obligations can become even 
more complex. From time to time, our relationships may be affected by actions of our clients and industry 
participants that may materially and adversely impact our business, products or services, and to the extent we or 
such parties fail to perform or deliver adequate services or comply with regulatory obligations, it may result in 
negative experiences for account holders or others when using their Visa-branded payment products, which could 
harm our business and reputation. 
Our business could be harmed if we are not able to maintain and enhance our brand, if events occur that 
have the potential to damage our brand or reputation, or if we experience brand disintermediation. 
Our brand is globally recognized and is a key asset of our business. We believe that our clients and their 
account holders associate our brand with acceptance, security, convenience, speed, and reliability. Our success 
depends in large part on our ability to maintain the value of our brand and reputation of our products and services in 
the payments ecosystem, elevate the brand through new and existing products, services and partnerships, and 
27 

uphold our corporate reputation. The popularity of products that we have developed in partnership with technology 
companies and financial institutions as well as government actions that mandate other networks to process Visa-
branded card transactions may have the potential to cause brand disintermediation at the point of sale, in 
ecommerce and mobile channels, and decrease the presence of our brand. Our brand reputation may also be 
negatively impacted by a number of factors, including authorization, clearing and settlement service disruptions; 
data security breaches; compliance failures by Visa, including by our employees, agents, clients, partners or 
suppliers; failure to meet expectations of our clients, consumers, or other stakeholders; negative perception of our 
industry, the industries of our clients, Visa-accepting merchants, or our clients’ customers and agents, including 
third-party payments providers; ill-perceived actions or affiliations by clients, partners or other third parties, such as 
sponsorship or co-brand partners; and fraudulent, or illegal activities using our payment products or services, and 
which we may not always be in a position to detect and/or prevent from occurring over our network. Our brand could 
also be negatively impacted when our products are used to facilitate payment for legal, but controversial, products 
and services, including, adult content, cryptocurrencies, firearms, and gambling activities. Additionally, these risks 
could be exacerbated if our financial institution partners and/or merchants fail to maintain necessary controls to 
ensure the legality of these transactions, if any legal liability associated with such goods or services is extended to 
ancillary participants in the value chain like payments networks, or if our network and industry become entangled in 
political or social debates concerning such legal, but controversial, commerce. If we are unable to maintain our 
reputation, the value of our brand may be impaired, which could harm our relationships with clients, account 
holders, employees, prospective employees, governments and the public, as well as impact our business. 
Global economic, political, market, health and social events or conditions may harm our business. 
More than half of our net revenue is earned outside the U.S. In addition, international cross-border transaction 
revenue represents a significant part of our net revenue and is an important part of our growth strategy. Our net 
revenue is dependent on the volume and number of payment transactions made by consumers, governments, and 
businesses whose spending patterns may be affected by economic, political, market, health and social events or 
conditions. Adverse macroeconomic conditions within the U.S. or internationally, including but not limited to 
recessions, inflation, rising interest rates, high unemployment, currency fluctuations, actual or anticipated large-
scale defaults or failures, rising energy prices, or a slowdown of global trade, and reduced consumer, small 
business, government, and corporate spending, have a direct impact on our volumes, transactions and net revenue. 
Furthermore, in efforts to deal with adverse macroeconomic conditions, governments may introduce new or 
additional initiatives or requests to reduce or eliminate payment fees or other costs. In an overall soft global 
economy, such pricing measures could result in additional financial pressures on our business. 
In addition, outbreaks of illnesses, pandemics like COVID-19, or other local or global health issues, political 
uncertainties, international hostilities, armed conflicts, wars, civil unrest, climate-related events, including the 
increasing frequency of extreme weather events, impacts to the power grid, and natural disasters have to varying 
degrees negatively impacted our operations, clients, third-party suppliers, activities, and cross-border travel and 
spend. 
Geopolitical trends towards nationalism, protectionism, and restrictive visa requirements, as well as continued 
activity and uncertainty around economic sanctions, tariffs or trade restrictions, including restrictions on the cross-
border flow of data, also limit the expansion of our business in certain regions and have resulted in us suspending 
our operations in other regions. During fiscal 2022, economic sanctions were imposed on Russia by the U.S., the 
EU, United Kingdom and other jurisdictions and authorities, impacting Visa and its clients. In March 2022, we 
suspended our operations in Russia and as a result, are no longer generating revenue from domestic and cross-
border activities related to Russia. The war in Ukraine and any further actions by, or in response to such actions by, 
Russia or its allies could have lasting impacts on Ukraine as well as other regional and global economies, any or all 
of which could adversely affect our business. The ongoing military conflict in the Middle East, and any resulting 
conflicts in the region, could potentially have similar negative impacts. 
A decline in economic, political, market, health and social conditions could impact our clients as well, and their 
decisions could reduce the number of cards, accounts, and credit lines of their account holders, and impact overall 
consumption by consumers and businesses, which would ultimately impact our net revenue. Our clients may 
implement cost-reduction initiatives that reduce or eliminate marketing budgets, and decrease spending on optional 
or enhanced value-added services from us. Any events or conditions that impair the functioning of the financial 
markets, tighten the credit market, or lead to a downgrade of our current credit rating could increase our future 
borrowing costs and impair our ability to access the capital and credit markets on favorable terms, which could 
affect our liquidity and capital resources, or significantly increase our cost of capital. 
28 

Finally, as governments, investors and other stakeholders face additional pressures to accelerate actions to 
address climate change and other environmental, governance and social topics, governments are implementing 
regulations and investors and other stakeholders are imposing new expectations or focusing investments in ways 
that may cause significant shifts in disclosure, commerce and consumption behaviors that may have negative 
impacts on our business. As a result of any of these factors, any decline in cross-border travel and spend would 
impact our cross-border volumes, the number of cross-border transactions we process and our currency exchange 
activities, which in turn would reduce our international transaction revenue. 
Our aspirations to address corporate responsibility and sustainability (CRS) matters and considerations 
could adversely affect our business and financial results or negatively impact our reputation. 
We are subject to laws, regulations and other measures that govern a wide range of topics, including those 
that are related to matters beyond our core products and services, such as matters that touch upon sustainability, 
climate change, human capital, inclusion and diversity, and human rights. A wide range of stakeholders, including 
governments, customers, employees, and investors, are increasingly focused on and are developing expectations 
regarding these corporate responsibility matters. We have established CRS-related initiatives, adopted reporting 
frameworks, and announced several related goals. These goals may change from time to time, implementation of 
these goals may require considerable investments, and ultimately, we cannot guarantee that we will achieve them. 
Our ability to achieve any CRS objectives is subject to numerous risks, many of which are outside of our 
control, including the evolving legal environment and regulatory requirements for the tracking and reporting of CRS 
standards or disclosures and the actions of suppliers, partners, and other third parties. Certain of our regulators 
have proposed or adopted, or may propose or adopt, rules or standards related to these matters that would apply to 
our business. New regulations have been enacted and/or are expected in several jurisdictions, including the EU’s 
Corporate Sustainability Reporting Directive, the SEC climate-related disclosures that could require disclosure of 
climate-related information and the State of California’s legislation requiring broad disclosure of greenhouse gas 
emissions and other climate-related information. Prevailing CRS standards and expectations may also reflect 
conflicting values or objectives, which can result in our practices being judged by standards that are continually 
evolving and are not always clear. From time to time, the methodologies for reporting our CRS data may be updated 
and previously reported data may be adjusted to reflect an improvement in the availability and quality of data, 
changing assumptions, changes in the nature and scope of our operations, and other changes in circumstances. 
This may result in a lack of consistent or meaningful comparative data from period to period or between us and 
other companies in the same industry. Further, where new laws or regulations are more stringent than current legal 
or regulatory requirements, we may experience increased compliance burdens and costs to meet such obligations. 
Our stakeholders often hold differing views on our CRS-related goals and initiatives, which may result in 
negative attention in traditional and social media or a negative perception of our response to concerns regarding 
these matters. In addition, we also face potentially conflicting supervisory directives as certain U.S. regulatory and 
non-U.S. authorities have prioritized CRS-related issues while Congress and certain U.S. state governments have 
signaled pursuing potentially conflicting priorities. These circumstances, among others, may result in pressure from 
investors, unfavorable reputational impacts, including inaccurate perceptions or a misrepresentation of our actual 
CRS practices, diversion of management’s attention and resources, and proxy fights, among other material adverse 
impacts on our business. Any failure, or perceived failure, by us to adhere to our public statements, comply fully with 
developing interpretations of CRS laws and regulations, or meet evolving and varied stakeholder expectations and 
standards could negatively impact our business, reputation, financial condition, and operating results. 
Our indemnification obligation to fund settlement losses of our clients exposes us to significant risk of loss 
and may reduce our liquidity. 
We indemnify issuers and acquirers for settlement losses they may suffer due to the failure of another issuer or 
acquirer to honor its settlement obligations in accordance with the Visa operating rules. In certain instances, we may 
indemnify issuers or acquirers in situations in which a transaction is not processed by our system. This 
indemnification creates settlement risk for us due to the timing difference between the date of a payment transaction 
and the date of subsequent settlement. Our indemnification exposure is generally limited to the amount of unsettled 
Visa card payment transactions at any point in time and any subsequent amounts that may fall due relating to 
adjustments for previously processed transactions. Changes in the credit standing of our clients or concurrent 
settlement failures or insolvencies involving more than one of our largest clients, several of our smaller clients, 
significant sponsor banks through which non-financial institutions participate in the Visa network, or systemic 
operational failures could expose us to liquidity risk, and negatively impact our financial position. Even if we have 
sufficient liquidity to cover a settlement failure or insolvency, we may be unable to recover the amount of such 
29 

payment. This could expose us to significant losses and harm our business. See Note 12—Settlement Guarantee 
Management to our consolidated financial statements included in Item 8 of this report. 
Technology and Cybersecurity Risks 
Failure to anticipate, adapt to, or keep pace with, new technologies in the payments industry could harm 
our business and impact future growth. 
The global payments industry is undergoing significant and rapid technological change, including increased 
proliferation of mobile and other proximity and in-app payment technologies, ecommerce, tokenization, 
cryptocurrencies, distributed ledger and blockchain technologies, cloud-based encryption and authorization, and 
new authentication technologies such as biometrics, FIDO 2.0, 3D Secure 2.0 and dynamic cardholder verification 
values or dCVV2. As a result, we expect new services and technologies to continue to emerge and evolve, including 
those developed by Visa such as our new flows offerings. For example, generative AI solutions have emerged as an 
opportunity for Visa, its clients, suppliers, merchants, and partners to innovate more quickly and better serve 
consumers. Rapid adoption and novel uses of generative AI across the marketplace may also introduce unique and 
unpredictable security risks to our systems, information, and the payments ecosystem. In addition to our own 
initiatives and innovations, we work closely with third parties, including potential competitors, for the development of, 
and access to, new technologies. It is difficult, however, to predict which technological developments or innovations 
will become widely adopted and how those technologies may be regulated. Moreover, some of the new 
technologies could be subject to intellectual property-related lawsuits or claims, potentially impacting our 
development efforts and/or requiring us to obtain licenses, implement design changes or discontinue our use. If we 
or our partners fail to adapt and keep pace with new technologies in the payments space in a timely manner, it could 
harm our ability to compete, decrease the value of our products and services to our clients, impact our intellectual 
property or licensing rights, harm our business and impact our future growth. 
A disruption, failure or breach of our networks or systems, including as a result of cyber incidents or 
attacks, could harm our business. 
Our cybersecurity and processing systems, as well as those of financial institutions, merchants and third-party 
service providers, have experienced and may continue to experience errors, interruptions, delays or damage from a 
number of causes, including power outages, hardware, software and network failures, computer viruses, 
ransomware, malware or other destructive software, AI technologies by bad actors, internal design, manual or user 
errors, cyber attacks, terrorism, political tensions, war or other military conflicts, or civil unrest, security breaches of 
our physical premises, workplace violence or wrongdoing, catastrophic events, natural disasters, severe weather 
conditions and other effects from climate change. In addition, there is risk that third-party suppliers of hardware and 
infrastructure required to operate our data centers and support employee productivity could be impacted by supply 
chain disruptions, such as manufacturing, shipping delays, and service disruption due to cyber attacks. An extended 
supply chain or service disruption could also impact processing or delivery of technology services. 
Furthermore, our visibility and role in the global payments industry also puts our company at a greater risk of 
being targeted by hackers. In the normal course of our business, we have been the target of malicious cyber 
activity. We have been, and may continue to be, impacted by attacks and data security breaches of financial 
institutions, merchants, and third-party service providers. We are also aware of instances where governments have 
directed or sponsored attacks against some of our financial institution clients, and other instances where merchants 
and issuers have encountered substantial data security breaches affecting their customers, some of whom were 
Visa account holders. Given the increase in online banking, ecommerce and other online activity, we continue to see 
increased cyber and payment fraud activity, as cybercriminals attempt phishing and social engineering scams, 
distributed denial of service attacks and other disruptive actions. Overall, such attacks and breaches have resulted, 
and may continue to result in, fraudulent activity and ultimately, financial losses to Visa’s financial institution clients, 
merchants or third-party service providers. 
Numerous and evolving cybersecurity threats, including advanced and persistent cyber attacks, targeted 
attacks against our employees and trusted partners, insider threats, social engineering threats, such as phishing or 
deepfake schemes, including those using synthetic media, could compromise the confidentiality, availability and 
integrity of data in our systems, particularly on our internet-facing applications, or the systems of our third-party 
service providers. Because the tactics, techniques and procedures used to obtain unauthorized access, or to 
disable or degrade systems change frequently, have become increasingly more complex and sophisticated, and 
may be difficult to detect for periods of time, we may not anticipate these acts or respond adequately or timely. For 
example, cybercriminals have increasingly demonstrated advanced capabilities, such as use of zero-day 
30 

vulnerabilities, and rapid integration of new technology such as generative AI are being used by threat actors to 
create sophisticated attacks that are increasingly automated, targeted, and more difficult to defend against. The 
security measures and procedures we, our financial institution and merchant clients, other merchants and third-
party service providers in the payments ecosystem have in place to protect sensitive consumer data and other 
information may not be implemented effectively, may differ in scope and complexity across different ecosystem 
participants, or may not be successful or sufficient to counter all data security breaches, cyber incidents and attacks 
or system failures. In some cases, the mitigation efforts may be dependent on third parties who may not follow the 
required contractual standards, who may not be able to timely patch vulnerabilities or fix security defects, or whose 
hardware, software or network services may be subject to error, defect, delay, outage or lack appropriate malware 
prevention to prevent breaches or data exfiltration incidents. Cyber incidents and attacks can have cascading 
impacts that unfold with increasing speed across our internal networks and systems and those of our partners and 
clients. Despite our security measures and programs to protect our systems and data, and prevent, detect and 
respond to data security incidents, there can be no assurance that our efforts will prevent all such threats. 
In addition, as a global financial services company, Visa is increasingly subject to complex and varied 
cybersecurity regulations and cyber incident reporting requirements across numerous jurisdictions. With the often 
short timeframes required for cyber incident reporting, there is a risk that Visa or its third-party service providers will 
fail to meet the reporting deadlines for any given incident. It may take considerable time for us to investigate and 
evaluate the full impact of cyber incidents, particularly for sophisticated attacks. These factors may inhibit our ability 
to provide prompt, full, and reliable information about the cyber incident to our clients, partners, and regulators, as 
well as to the public. In the event we are found to be out of compliance, we could be subject to monetary damages, 
civil and criminal penalties, litigation, investigations and proceedings, and damage to our reputation and brand. 
Any of these events, individually or in the aggregate, could significantly disrupt our operations; result in the 
unauthorized disclosure, release, gathering, monitoring, misuse, loss or destruction of confidential, proprietary, 
sensitive and personal information (including account data information) or data security compromises; impact our 
clients and consumers; damage our reputation and brand; result in litigation or claims, violations of applicable 
privacy and other laws, and increased regulatory review or scrutiny, investigations, actions, fines or penalties; result 
in damages or changes to our business practices; decrease the overall use and acceptance of our products; 
decrease our volume, net revenue and future growth prospects; and be costly, time consuming and difficult to 
remedy. In the event of damage or disruption to our business due to these occurrences, we may not be able to 
successfully and quickly recover all of our critical business functions, assets, and data through our business 
continuity program. Furthermore, while we maintain insurance, our coverage may not sufficiently cover all types of 
losses or claims that may arise. 
Structural and Organizational Risks 
We may not achieve the anticipated benefits of our acquisitions, joint ventures or strategic investments, 
and may face risks and uncertainties as a result. 
As part of our overall business strategy, we make acquisitions and strategic investments, and enter into joint 
ventures. We may not achieve the anticipated benefits of our current and future acquisitions, joint ventures or 
strategic investments and they may involve significant risks and uncertainties, including: 
• disruption to our ongoing business, including diversion of resources and management’s attention from our 
existing business; 
• greater than expected investment of resources or operating expenses; 
• failure to adequately develop or integrate our acquired entities or joint ventures; 
• the data security, cybersecurity and operational resilience posture of our acquired entities, joint ventures or 
companies we invest in or partner with, may not be adequate and may be more susceptible to a system 
failure, service disruption or cyber incident or attack; 
• difficulty, expense or failure of implementing controls, procedures and policies at our acquired entities or 
joint ventures; 
• challenges of integrating new employees, business cultures, business systems and technologies; 
• failure to retain employees, clients or partners of our acquired entities or joint ventures; 
31 

• in the case of foreign acquisitions, risks related to the integration of operations across different cultures and 
languages; 
• disruptions, costs, liabilities, judgments, settlements or business pressures resulting from litigation matters, 
investigations or legal proceedings involving our acquisitions, joint ventures or strategic investments; 
• the inability to pursue aspects of our acquisitions or joint ventures due to outcomes in litigation matters, 
investigations or legal proceedings; 
• failure to obtain the necessary government or other approvals at all, on a timely basis or without the 
imposition of burdensome conditions or restrictions; 
• the economic, political, regulatory and compliance risks associated with our acquisitions, joint ventures or 
strategic investments, including when entering into a new business or operating in new regions or countries. 
For more information on regulatory risks, please see Item 1—Government Regulation and Item 1A— 
Regulatory Risks above; 
• discovery of unidentified issues and related liabilities after our acquisitions, joint ventures or investments 
were made; 
• failure to mitigate the deficiencies and liabilities of our acquired entities or joint ventures; 
• dilutive issuance of equity securities, if new securities are issued; 
• the incurrence of debt; 
• negative impact on our financial position and/or statement of operations; and 
• anticipated benefits, synergies or value of our acquisitions, joint ventures or investments not materializing or 
taking longer than expected to materialize. 
In addition, we may pursue additional strategic objectives, such as additional exchange offers, which can divert 
resources and management’s attention from our existing business and, if unsuccessful, may harm our business and 
reputation. 
We may be unable to attract, hire and retain a highly qualified and diverse workforce, including key 
management. 
The talents and efforts of our employees, particularly our key management, are vital to our success. The 
market for highly skilled workers and leaders in our industry, especially in fintech, technology, cybersecurity and 
other specialized areas, is extremely competitive. Our management team has significant industry experience and 
would be difficult to replace. We may be unable to retain them or to attract, hire or retain other highly qualified 
employees, particularly if we do not offer employment terms that are competitive with the rest of the labor market. 
Ongoing changes in laws and policies regarding immigration, travel and work authorizations have made it more 
difficult for employees to work in, or transfer among, jurisdictions in which we have operations and could continue to 
impair our ability to attract, hire and retain qualified employees. Failure to attract, hire, develop, motivate and retain 
highly qualified and diverse employee talent, especially in light of changing worker expectations and talent 
marketplace variability regarding flexible work models; to meet our goals related to fostering an inclusive and 
diverse culture or to adequately address potential increased scrutiny of our inclusion and diversity-related programs 
and initiatives; to develop and implement an adequate succession plan for the management team; to maintain our 
strong corporate culture of fostering innovation, collaboration and inclusion in our current hybrid model; or to design 
and successfully implement flexible work models that meet the expectations of employees and prospective 
employees could impact our workforce development goals, impact our ability to achieve our business objectives, 
and adversely affect our business and our future success. 
The conversions of our class B and class C common stock or series A, B and C preferred stock into shares 
of class A common stock would result in voting dilution to, and could adversely impact the market price of, 
our existing class A common stock. 
The market price of our class A common stock could fall as a result of many factors. The value of our class 
B-1, B-2 and C common stock and series A, B and C preferred stock is tied to the value of the class A common 
stock. Under our U.S. retrospective responsibility plan, upon final resolution of our U.S. covered litigation, all class 
32 

B-1 and B-2 common stock will become convertible into class A common stock. Under our Europe retrospective 
responsibility plan, Visa will continue to release value from the series B and series C preferred stock in stages 
based on developments in current and potential litigation. The series B and series C preferred stock will become 
fully convertible to series A preferred stock or class A common stock no later than 2028 (subject to a holdback to 
cover any pending claims). Conversion of our class B-1, B-2 and C common stock into class A common stock, or 
our series A, B and C preferred stock into class A common stock, would increase the amount of class A common 
stock outstanding, which would dilute the voting power of existing class A common stockholders. In addition, the 
sale of significant portions of converted class A common stock could adversely impact the market price of our 
existing class A common stock. 
Holders of our class B-1, B-2 and C common stock and series A, B and C preferred stock may have different 
interests than our class A common stockholders concerning certain significant transactions. 
Although their voting rights are limited, holders of our class B-1, B-2 and C common stock and, in certain 
specified circumstances, holders of our series A, B and C preferred stock, can vote on certain significant 
transactions. With respect to our class B-1, B-2 and C common stock, these transactions include a proposed 
consolidation or merger, a decision to exit our core payments business and any other vote required under Delaware 
law. With respect to our series A, B and C preferred stock, voting rights are limited to proposed consolidations or 
mergers in which holders of the series A, B and C preferred stock would receive shares of stock or other equity 
securities with preferences, rights and privileges that are not substantially identical to the preferences, rights and 
privileges of the applicable series of preferred stock; or, in the case of series B and C preferred stock, holders would 
receive securities, cash or other property that is different from what our class A common stockholders would 
receive. Because the holders of classes of capital stock other than class A common stock are our current and 
former financial institution clients, they may have interests that diverge from our class A common stockholders. As a 
result, the holders of these classes of capital stock may not have the same incentive to approve a corporate action 
that may be favorable to the holders of class A common stock, and their interests may otherwise conflict with 
interests of our class A common stockholders. 
Delaware law, provisions in our certificate of incorporation and bylaws, and our capital structure could 
make a merger, takeover attempt or change in control difficult. 
Provisions contained in our certificate of incorporation and bylaws and our capital structure could delay or 
prevent a merger, takeover attempt or change in control that our stockholders may consider favorable. For example, 
except for limited exceptions: 
• no person may beneficially own more than 15 percent of our class A common stock (or 15 percent of our 
total outstanding common stock on an as-converted basis), unless our board of directors approves the 
acquisition of such shares in advance; 
• no competitor or an affiliate of a competitor may hold more than 5 percent of our total outstanding common 
stock on an as-converted basis; 
• the affirmative votes of the class B-1, B-2 and C common stock and series A, B and C preferred stock are 
required for certain types of consolidations or mergers; 
• our stockholders may only take action during a stockholders’ meeting and may not act by written consent; 
and 
• only our board of directors, Chair, or CEO or any stockholders who have owned continuously for at least 
one year not less than 15 percent of the voting power of all shares of class A common stock outstanding 
may call a special meeting of stockholders. 
33 

ITEM 1B. Unresolved Staff Comments 
Not applicable. 
ITEM 1C. Cybersecurity 
Visa’s Approach to Cybersecurity 
As a global company providing payment services to consumers and companies around the world, trust is an 
indispensable asset. A strong cybersecurity program is a key element to maintaining this trust. As a result, we 
consider cybersecurity risk one of our key enterprise risks and we assess, identify, and manage such risk as part of 
our overall enterprise risk management framework. See Item 1A for further discussion on our overall risk factors, 
including technology and cybersecurity risks. 
Cybersecurity Program 
Visa’s cybersecurity program has been established to identify, analyze, mitigate, monitor, and govern 
cybersecurity risk and was designed around widely accepted international standards, such as ISO 27002 and the 
Payment Card Industry Data Security Standards, as well as applicable legal and regulatory requirements. We 
implement our cybersecurity program primarily through our Key Controls, which define the requirements for the 
protection of Visa information and technology assets. All employees must complete annual training on our Key 
Controls and are required to comply with the requirements. Exceptions to the Key Controls must be approved by an 
established senior management working group, which is overseen by our Corporate Risk Committee (CRC), the 
management committee responsible for overseeing Visa’s cybersecurity program and other operational risks. The 
Key Controls are updated and reviewed annually by our Cybersecurity Governance, Risk and Compliance team and 
approved by management committees to ensure they continue to address evolving cybersecurity threats and 
associated legal and regulatory obligations. 
As part of our overall business strategy, we have acquired a number of companies for which our full 
cybersecurity standards may not be appropriate. These designated entities may deliver products and services using 
systems which are not fully integrated with our standard technology platforms or hosted in our data centers. We 
have established a separate set of Key Controls for designated entities appropriate to their size and operations that 
are designed around the same widely accepted international standards noted above, but tailored to the operational 
reality and business needs of these entities. Regular reporting of our acquired entities’ cybersecurity program is 
provided to our Chief Information Security Officer (CISO), President of Technology, management committees and 
the board of directors. For additional information about our structural and organizational risks, see Item 1A of this 
report. 
Incident Response Plans 
Visa’s global cyber security incident response team provides monitoring of Visa networks and digital assets 
across three cyber fusion centers in the U.S., United Kingdom, and Singapore. In addition, Visa’s threat intelligence 
and research teams monitor commercial and government intelligence sources for new and emerging threats. Our 
cybersecurity awareness team regularly publishes and shares information with Visa employees on emerging 
threats, such as deepfake and generative AI-powered social engineering schemes. 
To address significant cybersecurity incidents and other crisis events, we maintain a business incident 
response plan, which identifies key stakeholders, defines escalation processes, and sets the thresholds above 
which our cybersecurity, legal, and crisis management teams will inform management’s Executive and Disclosure 
Committees as well as when the CEO and his designee will inform the board of directors of an incident. For 
cybersecurity incidents below these crisis thresholds, we maintain subordinate incident response plans and 
standard operating procedures used by our security incident response team. Like many companies, we, and some 
third parties on which we rely periodically experience cybersecurity incidents. However, as of September 30, 2024, 
we were not aware of any direct or third-party cybersecurity incidents in the past three fiscal years that have 
materially affected our business strategy, results of operations, or financial condition. 
Internal and External Testing 
We proactively manage our cybersecurity risk by continually seeking to identify and mitigate potential 
cybersecurity threats to and vulnerabilities in our information and technology assets, with both internal and external 
assessments, as appropriate. For example, public-facing technology assets are subject to both internal security 
34 

assessments and external security researcher testing under our vulnerability disclosure and bug bounty programs. 
Identified threats and vulnerabilities are required to be remediated within stringent timelines, for which compliance 
and exceptions are tracked in reporting to management and the board of directors. 
As further discussed in our risk factors in Item IA of this report, our cybersecurity policies and controls may not 
be implemented or followed appropriately to mitigate all of our risks. We employ three lines of defense designed to 
address this risk. The first line of defense consists of the technology teams who develop, build, and deploy our 
products and services. These teams are trained on and accountable for following our Key Controls. The second line 
of defense includes separate internal security and risk teams that conduct security assessments of our networks 
and products, overseeing the remediation of any findings. Finally, our independent internal audit function operates 
as the third line of defense, assessing the effectiveness of our policies and controls and implementation thereof. We 
are also subject to regular, detailed examinations by financial regulators and external auditors which often contain a 
significant cybersecurity component. 
Third-party Risk Management 
We also apply this same overall framework to our oversight and management of cybersecurity risk from service 
providers, vendors, suppliers, and other third parties. Our policies require due diligence on our service providers, 
vendors and suppliers prior to engagement and impose audit rights in our contracts in order to identify cybersecurity 
risks associated with third-party relationships, proportionate to the inherent risk associated with the products and 
services provided and the criticality and sensitivity of our information and technology assets to which the third party 
may have access. As noted in our risk factors in Item IA of this report, our third-party risk management framework 
may not be implemented effectively or may not be successful or sufficient to mitigate all of our risks. When we 
become aware that a service provider, vendor, supplier, or other third party has experienced any compromise or 
failure in the cybersecurity infrastructure owned or controlled by such third party, we may attempt to mitigate our 
risk, including by terminating such third party’s connection to our information and technology assets where 
appropriate. 
Management’s Role and Responsibilities 
Our CISO is responsible for day-to-day management and oversight of our information security program and 
leads our cybersecurity organization, which comprises approximately 1,000 professionals globally as of September 
30, 2024. Our CISO and President of Technology receive regular reports from our cybersecurity personnel in 
connection with monitoring the prevention, detection, mitigation, and remediation of cybersecurity incidents. Our 
CISO reports directly to our President of Technology and provides quarterly reports on our cybersecurity 
performance to the CRC. 
Our current CISO has over 30 years of industry experience leading enterprise cybersecurity teams and 
enabling secure and scalable ecommerce and payment platforms at multiple Fortune 500 companies. Since joining 
Visa in November 2015, he has been a core part of building Visa's Zero Trust Architecture and advancing VisaNet's 
cybersecurity defense capabilities. Our current President of Technology joined Visa in November 2013 and has over 
30 years of experience in leading the development and deployment of commerce and transaction technologies, 
which includes overseeing cybersecurity risk and transformational technology initiatives. At Visa, our President of 
Technology is responsible for the Company’s technology innovation and investment strategy, product engineering, 
cybersecurity, global IT, and operations infrastructure, and for accelerating the integration of engineering and 
product teams. 
Board Governance 
Visa’s board of directors exercises oversight and control of Visa’s overall enterprise risk management 
framework and delegates oversight and control of Visa’s cybersecurity program to our audit and risk committee 
(ARC), which is responsible for ensuring that management has risk-based processes in place designed to assess, 
identify, and manage cybersecurity risks to which Visa is exposed. As noted in Item 1A, however, these processes 
may not be sufficient to mitigate all cybersecurity risks. Our CISO provides an update on our cybersecurity program 
to the ARC twice per year and to the full board of directors annually. The updates to the ARC and the full board of 
directors provide an overview of our cybersecurity performance, progress against goals, cybersecurity threat 
landscape, and other relevant developments. 
35 

ITEM 2. Properties 
As of September 30, 2024, we owned or leased 135 office locations in 83 countries around the world, including 
four data centers located in the U.S., the United Kingdom and Singapore. Our corporate headquarters are located in 
owned and leased premises in the San Francisco Bay Area. 
We believe that these facilities are suitable and adequate to support our ongoing business needs. 
ITEM 3. Legal Proceedings 
Refer to Note 20—Legal Matters to our consolidated financial statements included in Item 8 of this report. 
ITEM 4. Mine Safety Disclosures 
Not applicable. 
36 

PART II 
ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 
Our class A common stock has been listed on the New York Stock Exchange under the symbol V. As of 
November 6, 2024, we had 319 stockholders of record of our class A common stock. The number of beneficial 
owners is substantially greater than the number of record holders, because a large portion of our class A common 
stock is held in “street name” by brokers and other financial institutions on behalf of our stockholders. There is 
currently no established public trading market for our class B-1, B-2 or C common stock. As of November 6, 2024, 
there were 657, 215 and 353 holders of record of our class B-1, B-2 and C common stock, respectively. 
On October 29, 2024, our board of directors declared a quarterly cash dividend of $0.59 per share of class A 
common stock (determined in the case of all other outstanding common and preferred stock on an as-converted 
basis) payable on December 2, 2024, to holders of record as of November 12, 2024. 
Subject to legally available funds, we expect to continue paying quarterly cash dividends on our outstanding 
common and preferred stock in the future. However, the declaration and payment of future dividends is at the sole 
discretion of our board of directors after taking into account various factors, including our financial condition, 
settlement indemnifications, operating results, available cash and current and anticipated cash needs. 
Issuer Purchases of Equity Securities 
The table below presents our purchases of class A common stock during the three months ended 
September 30, 2024: 
Period 
Total Number of 
Shares Purchased(1) 
Average Purchase 
Price 
per Share(2) 
Total Number of 
Shares Purchased 
as Part of Publicly 
Announced Plans or 
Programs(1) 
Approximate Dollar Value 
of Shares that 
May Yet Be Purchased 
Under the Plans or 
Programs(1),(2) 
(in millions, except per share data) 
July 1 - 31, 2024 ....................... 
11 $ 
267.70 
11 $ 
15,965 
August 1 - 31, 2024.................. 
6 $ 
266.17 
6 $ 
14,438 
September 1 - 30, 2024........... 
5 $ 
283.54 
5 $ 
13,075 
Total ........................................... 
22 $ 
270.85 
22 
(1) The figures in the table reflect transactions according to the trade dates. 
(2) Includes applicable taxes. 
See Note 15—Stockholders’ Equity to our consolidated financial statements included in Item 8 of this report for 
further discussion on our share repurchase programs. 
ITEM 6. [Reserved] 
37 

ITEM 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 
This management’s discussion and analysis provides a review of the results of operations, financial condition 
and liquidity and capital resources of Visa Inc. and its subsidiaries (Visa, we, us, our or the Company) on a historical 
basis and outlines the factors that have affected recent earnings, as well as those factors that may affect future 
earnings. The following discussion and analysis should be read in conjunction with the consolidated financial 
statements and related notes included in Item 8 of this report. 
This section of the report generally discusses fiscal 2024 compared to fiscal 2023. Discussions of fiscal 2023 
compared to fiscal 2022 that are not included in this report can be found in “Management’s Discussion and Analysis 
of Financial Condition and Results of Operations” in Part II, Item 7 in our Annual Report on Form 10-K for the year 
ended September 30, 2023, filed with the U.S. Securities and Exchange Commission. 
Overview 
Visa is a global payments technology company that facilitates global commerce and money movement across 
more than 200 countries and territories among a global set of consumers, merchants, financial institutions and 
government entities through innovative technologies. We provide transaction processing services (primarily 
authorization, clearing and settlement) to our financial institution and merchant clients through VisaNet, our 
proprietary advanced transaction processing network. We offer products, solutions and services that facilitate 
secure, reliable and efficient money movement for all participants in the ecosystem. 
Financial overview. A summary of our as-reported U.S. GAAP and non-GAAP operating results is as follows: 
For the Years Ended 
September 30, 
% Change(1) 
2024 
2023 
2022 
2024 
vs. 
2023 
2023 
vs. 
2022 
(in millions, except percentages and per share data) 
Net revenue....................................................... $ 
35,926 $ 
32,653 $ 
29,310 
10% 
11% 
Operating expenses......................................... $ 
12,331 $ 
11,653 $ 
10,497 
6% 
11% 
Net income ........................................................ $ 
19,743 $ 
17,273 $ 
14,957 
14% 
15% 
Diluted earnings per share.............................. $ 
9.73 $ 
8.28 $ 
7.00 
17% 
18% 
Non-GAAP operating expenses(2) .................. $ 
11,609 $ 
10,481 $ 
9,387 
11% 
12% 
Non-GAAP net income(2).................................. $ 
20,389 $ 
18,280 $ 
16,034 
12% 
14% 
Non-GAAP diluted earnings per share(2) ....... $ 
10.05 $ 
8.77 $ 
7.50 
15% 
17% 
(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated based on unrounded numbers. 
(2) For a full reconciliation of our GAAP to non-GAAP financial results, see tables in Non-GAAP financial results below. 
Highlights for fiscal 2024. Net revenue increased 10% over the prior year, primarily due to the growth in 
nominal cross-border volume, processed transactions and nominal payments volume, partially offset by higher client 
incentives. Exchange rate movements did not have a material impact on net revenue growth. 
GAAP operating expenses increased 6% over the prior year, primarily driven by higher expenses related to 
personnel, general and administrative and marketing expenses, partially offset by lower litigation provision. See 
Results of Operations—Operating Expenses below for further discussion. Non-GAAP operating expenses increased 
11% over the prior year, primarily driven by higher expenses related to personnel, general and administrative and 
marketing expenses. 
Interchange multidistrict litigation. During fiscal 2024, we recorded additional accruals of $140 million to 
address claims associated with the interchange multidistrict litigation. We also made deposits of $1.5 billion into the 
U.S. litigation escrow account. The additional accruals related to the interchange multidistrict litigation could be 
higher or lower than deposits made into the U.S. litigation escrow account. See Note 5—U.S. and Europe 
Retrospective Responsibility Plans and Note 20—Legal Matters to our consolidated financial statements included in 
Item 8 of this report. 
38 

Acquisitions. In September 2024, we entered into a definitive agreement to acquire Featurespace Limited 
(Featurespace), a developer of real-time artificial intelligence payments protection technology that prevents and 
mitigates payments fraud and financial crime risks. This acquisition is subject to customary closing conditions, 
including applicable regulatory approvals. In January 2024, we acquired Pismo Holdings, a global cloud-native 
issuer processing and core banking platform, for a purchase consideration of $929 million. See Note 2— 
Acquisitions to our consolidated financial statements included in Item 8 of this report. 
Release of preferred stock. In July 2024, we released $2.7 billion of the as-converted value from our series B 
and C preferred stock and issued 99,264 shares of series A preferred stock in connection with the eighth 
anniversary of the Visa Europe acquisition. See Note 5—U.S. and Europe Retrospective Responsibility Plans and 
Note 15—Stockholders’ Equity to our consolidated financial statements included in Item 8 of this report. 
Class B-1 common stock exchange offer. In May 2024, we accepted 241 million shares of class B-1 common 
stock tendered in the exchange offer. In exchange, we issued approximately 120 million shares of class B-2 
common stock and 48 million shares of class C common stock. See Note 15—Stockholders’ Equity to our 
consolidated financial statements included in Item 8 of this report. 
Visa may, but is under no obligation to, conduct a successive exchange offer if (i) one year has passed since 
the initial exchange offer for the next preceding class of class B common stock; and (ii) if the estimated interchange 
reimbursement fees at issue in unresolved claims for damages in the U.S. covered litigation have been reduced by 
50% or more since the consummation of the prior exchange offer (or in the case of the first successive exchange 
offer, since October 1, 2023), as determined by Visa. The estimated interchange reimbursement fees at issue in 
unresolved claims for damages in the U.S. covered litigation were $49.6 billion as of October 1, 2023 and as of 
October 1, 2024, were approximately $48.4 billion(1). 
Common stock repurchases. During fiscal 2024, we repurchased 64 million shares of our class A common 
stock in the open market for $17.0 billion. As of September 30, 2024, our share repurchase program had remaining 
authorized funds of $13.1 billion. See Note 15—Stockholders’ Equity to our consolidated financial statements 
included in Item 8 of this report. 
Non-GAAP financial results. We use non-GAAP financial measures of our performance which exclude certain 
items which we believe are not representative of our continuing operations, as they may be non-recurring or have 
no cash impact, and may distort our longer-term operating trends. We consider non-GAAP measures useful to 
investors because they provide greater transparency into management’s view and assessment of our ongoing 
operating performance. 
• 
Gains and losses on equity investments. Gains and losses on equity investments include periodic non-cash 
fair value adjustments and gains and losses upon sale of an investment. These long-term investments are 
strategic in nature and are primarily private company investments. Gains and losses associated with these 
investments are tied to the performance of the companies that we invest in and therefore do not correlate to 
the underlying performance of our business. 
• 
Amortization of acquired intangible assets. Amortization of acquired intangible assets consists of 
amortization of intangible assets such as technology, customer relationships and trade names acquired in 
connection with business combinations executed beginning in fiscal 2019. Amortization charges for our 
acquired intangible assets are non-cash and are significantly affected by the timing, frequency and size of 
our acquisitions, rather than our core operations. As such, we have excluded this amount to facilitate an 
evaluation of our current operating performance and comparison to our past operating performance. 
• 
Acquisition-related costs. Acquisition-related costs consist primarily of one-time transaction and integration 
costs associated with our business combinations. These costs include professional fees, technology 
integration fees, restructuring activities and other direct costs related to the purchase and integration of 
acquired entities. These costs also include retention equity and deferred compensation when they are 
agreed upon as part of the purchase price of the transaction but are required to be recognized as expense 
39 
(1) These figures are estimated and approximated. These estimates do not include claims in certain purported indirect purchaser 
class actions or any claims of merchants serviced by opt-outs that are payment processors and facilitators. The interchange 
at issue for unresolved claims will continue to increase. See U.S. Covered Litigation in Note 20—Legal Matters to our 
consolidated financial statements included in Item 8 of this report for more information on the Interchange Multidistrict 
Litigation (MDL) - Individual Merchant Actions. 

post-combination. We have excluded these amounts as the expenses are recognized for a limited duration 
and do not reflect the underlying performance of our business. 
• 
Litigation provision. Litigation provision includes significant accruals related to certain legal matters that are 
not covered by the U.S. retrospective responsibility plan or the Europe retrospective responsibility plan 
(uncovered legal matters) and additional accruals associated with the interchange multidistrict litigation 
which are covered by the U.S. retrospective responsibility plan (U.S. covered litigation). Litigation provision 
associated with these matters can vary significantly based on the facts and circumstances related to each 
matter and do not correlate to the underlying performance of our business. During fiscal 2024, 2023 and 
2022, we have excluded these amounts to facilitate a comparison to our past operating performance. 
Under the U.S. retrospective responsibility plan, we recover the monetary liabilities related to the U.S. 
covered litigation through a downward adjustment to the rate at which shares of our class B-1 and class B-2 
common stock ultimately convert into shares of class A common stock. During fiscal 2024, basic and diluted 
earnings per class A common stock was unchanged, as a result of the downward adjustments of the class 
B-1 and B-2 common stock conversion rates during the period. During fiscal 2023 and fiscal 2022, basic 
earnings per class A common stock was unchanged and increased $0.01, respectively, and diluted earnings 
per class A common stock was unchanged in both fiscal years, as a result of the downward adjustments of 
the class B-1 common stock conversion rate during the periods. See Note 5—U.S. and Europe 
Retrospective Responsibility Plans and Note 20—Legal Matters to our consolidated financial statements 
included in Item 8 of this report. 
• 
Lease consolidation costs. During fiscal 2024, we recorded a charge within general and administrative 
expense associated with the consolidation of certain leased office spaces. We have excluded these 
amounts as they do not reflect the underlying performance of our business. 
• 
Indirect taxes. During fiscal 2024, as a result of the resolution of an audit, we recognized a benefit within 
general and administrative expense related to the release of the reserve previously recognized in fiscal 
2021. This one-time benefit is not representative of our ongoing operations. 
• 
Charitable contribution. During fiscal 2024, we donated investment securities to the Visa Foundation and 
recognized a non-cash general and administrative expense. We have excluded this amount as it does not 
reflect the underlying performance of our business. 
• 
Russia-Ukraine charges. During fiscal 2022, we recorded a loss within general and administrative expense 
from the deconsolidation of our Russian subsidiary and also incurred charges in personnel expense as a 
result of steps taken to support our employees in Russia and Ukraine. We have excluded these amounts as 
they are one-time charges and do not reflect the underlying performance of our business. 
40 

Non-GAAP operating expenses, non-operating income (expense), income tax provision, effective income tax 
rate, net income and diluted earnings per share should not be relied upon as substitutes for, or considered in 
isolation from, measures calculated in accordance with U.S. GAAP. The following tables reconcile our as-reported 
financial measures, calculated in accordance with U.S. GAAP, to our respective non-GAAP financial measures: 
For the Year Ended 
September 30, 2024 
Operating 
Expenses 
Non-
operating 
Income 
(Expense) 
Income Tax 
Provision(1) 
Effective 
Income Tax 
Rate(2) 
Net Income 
Diluted 
Earnings 
Per Share(2) 
(in millions, except percentages and per share data) 
As reported............................................... 
 .......................................................... 
 .................................................... 
........................ 
 .................................. 
...................... 
............................................ 
...........................
................................................
$ 12,331 $ 
321 $ 
4,173 
17.4% $ 19,743 $ 
9.73 
(Gains) losses on equity investments, 
net
— 
94 
12 
82 
0.04 
Amortization of acquired intangible 
assets
(178) 
— 
43 
135 
0.07 
Acquisition-related costs 
(104) 
— 
8 
96 
0.05 
Litigation provision
(434) 
— 
97 
337 
0.17 
Lease consolidation costs
(57) 
— 
13 
44 
0.02 
Indirect taxes
118 
— 
(29) 
(89) 
(0.04) 
Charitable contribution 
 
(67) 
— 
26 
41 
0.02 
Non-GAAP
 $ 11,609 $ 
415 $ 
4,343 
17.6% $ 20,389 $ 
10.05 
For the Year Ended 
September 30, 2023 
Operating 
Expenses 
Non-
operating 
Income 
(Expense) 
Income Tax 
Provision(1) 
Effective 
Income Tax 
Rate(2) 
Net Income 
Diluted 
Earnings 
Per Share(2) 
(in millions, except percentages and per share data) 
As reported............................................... $ 11,653 $ 
37 $ 
3,764 
17.9% $ 17,273 $ 
8.28 
(Gains) losses on equity investments, 
net .......................................................... 
— 
104 
23 
81 
0.04 
Amortization of acquired intangible 
assets .................................................... 
(176) 
— 
38 
138 
0.07 
Acquisition-related costs ........................ 
(90) 
— 
7 
83 
0.04 
Litigation provision .................................. 
(906) 
— 
201 
705 
0.34 
Non-GAAP................................................ $ 10,481 $ 
141 $ 
4,033 
18.1% $ 18,280 $ 
8.77 
41 

For the Year Ended 
September 30, 2022 
Operating 
Expenses 
Non-
operating 
Income 
(Expense) 
Income Tax 
Provision(1) 
Effective 
Income Tax 
Rate(2) 
Net Income 
Diluted 
Earnings 
Per Share(2) 
(in millions, except percentages and per share data) 
As reported............................................... $ 10,497 $ 
(677) $ 
3,179 
17.5% $ 14,957 $ 
7.00 
(Gains) losses on equity investments, 
net .......................................................... 
— 
264 
67 
197 
0.09 
Amortization of acquired intangible 
assets .................................................... 
(120) 
— 
26 
94 
0.04 
Acquisition-related costs ........................ 
(69) 
— 
9 
60 
0.03 
Litigation provision .................................. 
(861) 
— 
191 
670 
0.31 
Russia-Ukraine charges......................... 
(60) 
— 
4 
56 
0.03 
Non-GAAP................................................ $ 
9,387 $ 
(413) $ 
3,476 
17.8% $ 16,034 $ 
7.50 
(1) Determined by applying applicable tax rates. 
(2) Figures in the table may not recalculate exactly due to rounding. Effective income tax rate, diluted earnings per share and their respective 
totals are calculated based on unrounded numbers. 
Payments volume and processed transactions. Payments volume is the primary driver for our service revenue, 
and the number of processed transactions is the primary driver for our data processing revenue. 
Payments volume represents the aggregate dollar amount of purchases made with cards and other form 
factors carrying the Visa, Visa Electron, V PAY and Interlink brands and excludes Europe co-badged volume. 
Nominal payments volume is denominated in U.S. dollars and is calculated each quarter by applying an established 
U.S. dollar/foreign currency exchange rate for each local currency in which our volumes are reported. Processed 
transactions include payments and cash transactions, and represent transactions using cards and other form factors 
carrying the Visa, Visa Electron, V PAY, Interlink and PLUS brands processed on Visa’s networks. 
The following tables present nominal payments and cash volume: 
U.S. 
International 
Visa 
Twelve Months 
Ended June 30,(1) 
Twelve Months 
Ended June 30,(1) 
Twelve Months 
Ended June 30,(1) 
2024 
2023 
% 
Change(2) 
2024 
2023 
% 
Change(2) 
2024 
2023 
% 
Change(2) 
(in billions, except percentages) 
Nominal payments volume 
Consumer credit............................ $ 2,355 
$ 2,230 
6% 
$ 2,959 
$ 2,810 
5% 
$ 5,314 
$ 5,040 
5% 
Consumer debit(3) ......................... 
2,990 
2,826 
6% 
3,026 
2,680 
13% 
6,016 
5,506 
9% 
Commercial(4) ................................ 
1,042 
988 
5% 
612 
553 
11% 
1,654 
1,540 
7% 
Total nominal payments 
volume(2) .................................... $ 6,387 
$ 6,044 
6% 
$ 6,597 
$ 6,042 
9% 
$ 12,984 
$ 12,087 
7% 
Cash volume(5) .............................. 
604 
610 
(1%) 
1,893 
1,844 
3% 
2,496 
2,454 
2% 
Total nominal volume(2),(6) ......... $ 6,991 
$ 6,654 
5% 
$ 8,489 
$ 7,886 
8% 
$ 15,480 
$ 14,541 
6% 
42 

U.S. 
International 
Visa 
Twelve Months 
Ended June 30,(1) 
Twelve Months 
Ended June 30,(1) 
Twelve Months 
Ended June 30,(1) 
2023 
2022 
% 
Change(2) 
2023 
2022 
% 
Change(2) 
2023 
2022 
% 
Change(2) 
(in billions, except percentages) 
Nominal payments volume 
Consumer credit............................ $ 2,230 
$ 2,047 
9% 
$ 2,810 
$ 2,694 
4% 
$ 5,040 
$ 4,741 
6% 
Consumer debit(3) ......................... 
2,826 
2,622 
8% 
2,680 
2,727 
(2%) 
5,506 
5,349 
3% 
Commercial(4) ................................ 
988 
879 
12% 
553 
500 
11% 
1,540 
1,379 
12% 
Total nominal payments 
volume(2) .................................... $ 6,044 
$ 5,548 
9% 
$ 6,042 
$ 5,921 
2% 
$ 12,087 
$ 11,469 
5% 
Cash volume(5) .............................. 
610 
631 
(3%) 
1,844 
1,927 
(4%) 
2,454 
2,558 
(4%) 
Total nominal volume(2),(6) ......... $ 6,654 
$ 6,179 
8% 
$ 7,886 
$ 7,847 
—% 
$ 14,541 
$ 14,026 
4% 
The following table presents the change in nominal and constant payments and cash volume: 
International 
Visa 
Twelve Months Ended 
June 30, 
2024 vs. 2023(1),(2) 
Twelve Months Ended 
June 30, 
2023 vs. 2022(1),(2) 
Twelve Months Ended 
June 30, 
2024 vs. 2023(1),(2) 
Twelve Months Ended 
June 30, 
2023 vs. 2022(1),(2) 
Nominal 
Constant(7) 
Nominal 
Constant(7) 
Nominal 
Constant(7) 
Nominal 
Constant(7) 
Payments volume growth 
Consumer credit growth.............. 
5% 
9% 
4% 
12% 
5% 
7% 
6% 
10% 
Consumer debit growth(3) ............ 
13% 
12% 
(2%) 
3% 
9% 
9% 
3% 
6% 
Commercial growth(4) ................... 
11% 
13% 
11% 
19% 
7% 
8% 
12% 
15% 
Total payments volume 
growth....................................... 
9% 
11% 
2% 
8% 
7% 
8% 
5% 
9% 
Cash volume growth(5) ................. 
3% 
4% 
(4%) 
—% 
2% 
2% 
(4%) 
(1%) 
Total volume growth ................. 
8% 
9% 
—% 
6% 
6% 
7% 
4% 
7% 
(1) Service revenue in a given quarter is primarily assessed based on nominal payments volume in the prior quarter. Therefore, service revenue 
reported for the twelve months ended September 30, 2024, 2023 and 2022, was based on nominal payments volume reported by our 
financial institution clients for the twelve months ended June 30, 2024, 2023 and 2022, respectively. On occasion, previously presented 
volume information may be updated. Prior period updates are not material. 
(2) Figures in the table may not recalculate exactly due to rounding. Percentage changes and totals are calculated based on unrounded 
numbers. 
(3) Includes consumer prepaid volume and Interlink volume. 
(4) Includes large, medium and small business credit and debit, as well as commercial prepaid volume. 
(5) Cash volume generally consists of cash access transactions, balance access transactions, balance transfers and convenience checks. 
(6) Total nominal volume is the sum of total nominal payments volume and cash volume. Total nominal volume is provided by our financial 
institution clients, subject to review by Visa.
(7) Growth on a constant-dollar basis excludes the impact of foreign currency fluctuations against the U.S. dollar. 
The following table presents the number of processed transactions: 
For the Years Ended 
September 30, 
% Change(1) 
2024 
2023 
2022 
2024 
vs. 
2023 
2023 
vs. 
2022 
(in millions, except percentages) 
Visa processed transactions........................... 
233,758 
212,579 
192,530 
10% 
10% 
(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated based on unrounded numbers. On 
occasion, previously presented information may be updated. Prior period updates are not material. 
43 

Results of Operations 
Net Revenue 
Our net revenue is primarily generated from payments volume on Visa products for purchased goods and 
services, as well as the number of transactions processed on our network. See Note 1—Summary of Significant 
Accounting Policies to our consolidated financial statements included in Item 8 of this report for further discussion 
on the components of our net revenue. 
The following table presents our net revenue earned in the U.S. and internationally: 
For the Years Ended 
September 30, 
% Change(1) 
2024 
2023 
2022 
2024 
vs. 
2023 
2023 
vs. 
2022 
(in millions, except percentages) 
U.S...................................................................... $ 
14,780 $ 
14,138 $ 
12,851 
5% 
10% 
International....................................................... 
21,146 
18,515 
16,459 
14% 
12% 
Net revenue...................................................... $ 
35,926 $ 
32,653 $ 
29,310 
10% 
11% 
(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated based on unrounded numbers. 
Net revenue increased in fiscal 2024 over the prior year primarily due to the growth in nominal cross-border 
volume, processed transactions and nominal payments volume, partially offset by higher client incentives. 
Our net revenue is impacted by the overall strengthening or weakening of the U.S. dollar as payments volume 
and related revenue denominated in local currencies are converted to U.S. dollars. In fiscal 2024, exchange rate 
movements did not have a material impact on net revenue growth. 
The following table presents the components of our net revenue: 
For the Years Ended 
September 30, 
% Change(1) 
2024 
2023 
2022 
2024 
vs. 
2023 
2023 
vs. 
2022 
(in millions, except percentages) 
Service revenue................................................ $ 
16,114 $ 
14,826 $ 
13,361 
9% 
11% 
Data processing revenue ................................ 
17,714 
16,007 
14,438 
11% 
11% 
International transaction revenue .................. 
12,665 
11,638 
9,815 
9% 
19% 
Other revenue ................................................... 
3,197 
2,479 
1,991 
29% 
24% 
Client incentives ............................................... 
(13,764) 
(12,297) 
(10,295) 
12% 
19% 
Net revenue ..................................................... $ 
35,926 $ 
32,653 $ 
29,310 
10% 
11% 
(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated based on unrounded numbers. 
• Service revenue increased in fiscal 2024 over the prior year primarily due to 7% growth in nominal 
payments volume. 
• Data processing revenue increased in fiscal 2024 over the prior year primarily due to 10% growth in 
processed transactions. 
• International transaction revenue increased in fiscal 2024 over the prior year primarily due to growth in 
nominal cross-border volume of 14%, excluding transactions within Europe, partially offset by lower volatility 
of a broad range of currencies. 
• Other revenue increased in fiscal 2024 over the prior year primarily due to growth in marketing and 
consulting services and select pricing modifications. 
• Client incentives increased in fiscal 2024 over the prior year primarily due to growth in payments volume. 
The amount of client incentives we record in future periods will vary based on changes in performance 
44 

expectations, actual client performance, amendments to existing contracts or the execution of new 
contracts. 
Operating Expenses 
Our operating expenses consist of the following: 
• Personnel expenses include salaries, employee benefits, incentive compensation and share-based 
compensation. 
• Marketing expenses include expenses associated with advertising and marketing campaigns, sponsorships 
and other related promotions of the Visa brand and client marketing. 
• Network and processing expenses mainly represent expenses for the operation of our processing network, 
including maintenance, equipment rental and fees for other data processing services. 
• Professional fees mainly consist of fees for legal, consulting and other professional services. 
• Depreciation and amortization expenses include amortization of internally developed and purchased 
software, depreciation expense for property and equipment and amortization of finite-lived intangible assets 
primarily obtained through acquisitions. 
• General and administrative expenses consist mainly of card benefits such as costs associated with airport 
lounge access, extended cardholder protection and concierge services, facilities costs, travel and meeting 
costs, indirect taxes, foreign exchange gains and losses and other corporate expenses incurred in support 
of our business. 
• Litigation provision represents litigation expenses and is an estimate based on management’s 
understanding of our litigation profile, the specifics of each case, advice of counsel to the extent appropriate 
and management’s best estimate of incurred loss. 
The following table presents the components of our total operating expenses: 
For the Years Ended 
September 30, 
% Change(1) 
2024 
2023 
2022 
2024 
vs. 
2023 
2023 
vs. 
2022 
(in millions, except percentages) 
Personnel........................................................... $ 
6,264 $ 
5,831 $ 
4,990 
7% 
17% 
Marketing ........................................................... 
1,560 
1,341 
1,336 
16% 
—% 
Network and processing.................................. 
778 
736 
743 
6% 
(1%) 
Professional fees .............................................. 
635 
545 
505 
17% 
8% 
Depreciation and amortization ....................... 
1,034 
943 
861 
10% 
9% 
General and administrative............................. 
1,598 
1,330 
1,194 
20% 
11% 
Litigation provision ........................................... 
462 
927 
868 
(50%) 
7% 
Total operating expenses ............................ $ 
12,331 $ 
11,653 $ 
10,497 
6% 
11% 
(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated based on unrounded numbers. 
• Personnel expenses increased in fiscal 2024 over the prior year primarily due to higher number of 
employees and compensation, reflecting our strategy to invest in future growth, including acquisitions. 
• Marketing increased in fiscal 2024 over the prior year due to higher spending in various campaigns, 
including for client marketing and the Olympic and Paralympic Games Paris 2024. 
• Professional Fees increased in fiscal 2024 over the prior year primarily due to higher consulting and 
advisory fees. 
• Depreciation and amortization expenses increased in fiscal 2024 over the prior year primarily due to 
additional depreciation and amortization from our on-going investments and acquisitions. 
45 

• General and administrative expenses increased in fiscal 2024 over the prior year due to higher usage of 
travel related card benefits, a charitable contribution to the Visa Foundation and lease consolidation costs in 
the current year, higher indirect taxes and higher unfavorable foreign currency fluctuations, partially offset 
by the release of the reserve on indirect taxes previously recognized in fiscal 2021. 
• Litigation provision decreased in fiscal 2024 over the prior year primarily due to lower accruals related to the 
U.S. covered litigation, partially offset by higher accruals related to uncovered litigation. See Note 20—Legal 
Matters to our consolidated financial statements included in Item 8 of this report. 
Non-operating Income (Expense) 
Non-operating income (expense) primarily includes interest expense related to borrowings, gains and losses 
on investments and derivative instruments as well as interest expense related to taxes. 
The following table presents the components of our non-operating income (expense): 
For the Years Ended 
September 30, 
% Change(1) 
2024 
2023 
2022 
2024 
vs. 
2023 
2023 
vs. 
2022 
(in millions, except percentages) 
Interest expense ............................................... $ 
(641) $ 
(644) $ 
(538) 
—% 
20% 
Investment income (expense) and other ..... 
962 
681 
(139) 
41% 
592% 
Total non-operating income (expense) .... $ 
321 $ 
37 $ 
(677) 
769% 
105% 
(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated based on unrounded numbers. 
• Interest expense was approximately flat in fiscal 2024 over the prior year primarily due to higher interest 
benefit related to taxes and lower interest expense related to lower outstanding debt, offset by higher losses 
from derivative instruments. See Note 13—Derivative and Hedging Instruments to our consolidated financial 
statements included in Item 8 of this report. 
• Investment income (expense) and other increased in fiscal 2024 over the prior year primarily due to higher 
interest income on our cash and investments and lower losses on our equity investments. See Note 6—Fair 
Value Measurements and Investments to our consolidated financial statements included in Item 8 of this 
report. 
Effective Income Tax Rate 
The following table presents our effective income tax rates: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
Effective income tax rate............................................................................ 
17% 
18% 
18% 
The effective income tax rate in fiscal 2024 differs from the effective tax rate in fiscal 2023 primarily due to a 
tax position taken across jurisdictions, as well as the following: 
• during fiscal 2024, a $223 million tax benefit as a result of the conclusion of audits; and 
• during fiscal 2023, a $142 million tax benefit due to the reassessment of an uncertain tax position as a 
result of new information obtained during an ongoing tax examination. 
During fiscal 2024, the Organization for Economic Cooperation and Development (OECD) published 
administrative guidance around the implementation of a 15% global minimum tax (Pillar Two). Various OECD 
member countries have either enacted or are in the process of enacting Pillar Two legislation, which will apply to 
Visa beginning in fiscal 2025. While we do not expect a material tax impact in fiscal 2025, we are monitoring 
developments and evaluating the potential impact of Pillar Two on future years. 
46 

Liquidity and Capital Resources 
Based on our current cash flow budgets and forecasts of our short-term and long-term liquidity needs, we 
believe that our current and projected sources of liquidity will be sufficient to meet our projected liquidity needs for 
more than the next 12 months. We will continue to assess our liquidity position and potential sources of 
supplemental liquidity in view of our operating performance, current economic and capital market conditions and 
other relevant circumstances. 
Cash Flow Data 
The following table summarizes our cash flow activity: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Total cash provided by (used in): 
Operating activities................................................................................. $ 
19,950 $ 
20,755 $ 
18,849 
Investing activities .................................................................................. $ 
(1,926) $ 
(2,006) $ 
(4,288) 
Financing activities................................................................................. $ 
(20,633) $ 
(17,772) $ 
(12,696) 
Operating activities. Cash provided by operating activities in fiscal 2024 was lower than the prior fiscal year 
primarily due to higher incentive payments and higher cash paid for taxes due to the timing of payments, partially 
offset by continued growth in our underlying business. 
Investing activities. Cash used in investing activities in fiscal 2024 was lower than the prior fiscal year primarily 
due to higher proceeds from maturities and sales, net of purchases, of investment securities, partially offset by cash 
paid for acquisitions and the absence of cash received from the settlement of net investment hedge derivative 
instruments. 
Financing activities. Cash used in financing activities in fiscal 2024 was higher than the prior fiscal year 
primarily due to higher share repurchases and higher dividends paid, partially offset by the absence of the principal 
debt payment upon maturity of our December 2022 senior notes. 
Sources of Liquidity 
Cash, cash equivalents and investments. As of September 30, 2024, our cash and cash equivalents balance 
was $12.0 billion and our available-for-sale debt securities was $5.4 billion. Our investment portfolio is designed to 
invest cash in securities which enables us to meet our working capital and liquidity needs. Our investment portfolio 
consists of debt securities issued by the U.S. Treasury and U.S. government-sponsored agencies. $3.0 billion of the 
investments are classified as current and are available to meet short-term liquidity needs. The remaining non-
current investments have stated maturities of more than one year from the balance sheet date; however, they are 
also generally available to meet short-term liquidity needs. 
Factors that may impact the liquidity of our investment portfolio include, but are not limited to, changes to credit 
ratings of the securities, uncertainty related to regulatory developments, actions by central banks and other 
monetary authorities and the ongoing strength and quality of credit markets. We will continue to review our portfolio 
in light of evolving market and economic conditions. However, if current market conditions deteriorate, the liquidity of 
our investment portfolio may be impacted and we could determine that some of our investments are impaired, which 
could adversely impact our financial results. We have policies that limit the amount of credit exposure to any one 
financial institution or type of investment. 
Commercial paper program. We maintain a commercial paper program to support our working capital 
requirements and for other general corporate purposes. As of September 30, 2024, we had no outstanding 
obligations under the program. See Note 10—Debt to our consolidated financial statements included in Item 8 of 
this report. 
Credit facility. We have an unsecured revolving credit facility, which is maintained to ensure the integrity of the 
payment card settlement process and for general corporate purposes. As of September 30, 2024, there were no 
47 

amounts outstanding under the credit facility. See Note 10—Debt to our consolidated financial statements included 
in Item 8 of this report. 
U.S. Litigation escrow account. Pursuant to the terms of the U.S. retrospective responsibility plan, which was 
created to insulate Visa and our class A common stockholders from financial liability for certain litigation cases, we 
maintain a U.S. litigation escrow account from which monetary liabilities from settlements of, or judgments in, the 
U.S. covered litigation will be payable. As these funds are restricted for the sole purpose of making payments 
related to the U.S. covered litigation matters, we do not rely on them for other operational needs. See Note 5—U.S. 
and Europe Retrospective Responsibility Plans and Note 20—Legal Matters to our consolidated financial 
statements included in Item 8 of this report. 
Uses of Liquidity 
Payments settlement. Payments settlement due to and from our financial institution clients can represent a 
substantial daily liquidity requirement. Most U.S. dollar settlements are settled within the same day and do not result 
in a receivable or payable balance, while settlements in currencies other than the U.S. dollar generally remain 
outstanding for one to two business days, which is consistent with industry practice for such transactions. In 
general, during fiscal 2024, we were not required to fund settlement-related working capital. As of September 30, 
2024, we held $11.2 billion of our total available liquidity to fund daily settlement in the event one or more of our 
financial institution clients are unable to settle, with the remaining liquidity available to support our working capital 
and other liquidity needs. See Note 12—Settlement Guarantee Management to our consolidated financial 
statements included in Item 8 of this report. 
Litigation. Judgments in and settlements of litigation or other fines imposed in investigations and proceedings 
could give rise to future liquidity needs. During fiscal 2024, we deposited $1.5 billion into the U.S. litigation escrow 
account to address claims associated with the interchange multidistrict litigation. The balance of this account as of 
September 30, 2024 was $3.1 billion and is reflected as restricted cash in our consolidated balance sheets. See 
Note 5—U.S. and Europe Retrospective Responsibility Plans and Note 20—Legal Matters to our consolidated 
financial statements included in Item 8 of this report. 
Common stock repurchases. During fiscal 2024, we repurchased shares of our class A common stock in the 
open market for $17.0 billion. As of September 30, 2024, our share repurchase program had remaining authorized 
funds of $13.1 billion. Share repurchases will be executed at prices we deem appropriate subject to various factors, 
including market conditions and our financial performance, and may be effected through accelerated share 
repurchase programs, open market purchases or privately negotiated transactions, including through Rule 10b5-1 
plans. See Note 15—Stockholders’ Equity to our consolidated financial statements included in Item 8 of this report. 
Dividends. During fiscal 2024, we declared and paid $4.2 billion in dividends to holders of our common and 
preferred stock. On October 29, 2024, our board of directors declared a quarterly cash dividend of $0.59 per share 
of class A common stock (determined in the case of all other outstanding common and preferred stock on an as-
converted basis). We expect to continue paying quarterly dividends in cash, subject to approval by the board of 
directors. See Note 15—Stockholders’ Equity to our consolidated financial statements included in Item 8 of this 
report. 
Acquisitions. In September 2024, we entered into a definitive agreement to acquire Featurespace. This 
acquisition is subject to customary closing conditions, including applicable regulatory approvals. In January 2024, 
we acquired Pismo for a purchase consideration of $929 million. See Note 2—Acquisitions to our consolidated 
financial statements included in Item 8 of this report. 
Senior notes. As of September 30, 2024, we had an outstanding aggregate principal amount relating to our 
senior notes of $21.1 billion. Since the issuance of the $500 million green bond as part of our commitment to 
environmental sustainability and a sustainable payments ecosystem, we have allocated all proceeds to eligible 
green projects. See Note 10—Debt to our consolidated financial statements included in Item 8 of this report. 
Client incentives. As of September 30, 2024, we had short-term and long-term liabilities recorded on the 
consolidated balance sheet related to these agreements of $9.1 billion and $0.2 billion, respectively. 
Uncertain tax positions. As of September 30, 2024, we had long-term liabilities for uncertain tax positions of 
$1.3 billion. See Note 19—Income Taxes to our consolidated financial statements included in Item 8 of this report. 
48 

Purchase obligations. As of September 30, 2024, we had short-term and long-term obligations of $2.0 billion 
and $0.9 billion, respectively, related to agreements to purchase goods and services that specify significant terms, 
including fixed or minimum quantities to be purchased, minimum or variable price provisions, and the approximate 
timing of the transaction. For obligations where the individual years of spend are not specified in the contract, we 
have estimated the timing of when these amounts will be spent. For future obligations related to software licenses, 
see Note 18—Commitments to our consolidated financial statements included in Item 8 of this report. 
Leases. For future lease payments related to leases that have commenced and are recognized in the 
consolidated balance sheet, see Note 9—Leases to our consolidated financial statements included in Item 8 of this 
report. 
Tax Cuts and Jobs Act. As of September 30, 2024, we had short-term and long-term obligations of $217 million 
and $209 million, respectively, related to the estimated transition tax, net of foreign tax credit carryovers, on certain 
foreign earnings of non-U.S. subsidiaries recognized during fiscal 2018. 
Indemnifications 
We indemnify our financial institution clients for settlement losses suffered due to the failure of any other client 
to fund its settlement obligations in accordance with our operating rules. The amount of the indemnification is limited 
to the amount of unsettled Visa payment transactions at any point in time. We maintain and regularly review global 
settlement risk policies and procedures to manage settlement risk, which may require clients to post collateral if 
certain credit standards are not met. See Note 1—Summary of Significant Accounting Policies and Note 12— 
Settlement Guarantee Management to our consolidated financial statements included in Item 8 of this report. 
Accounting Pronouncements Not Yet Adopted 
In November 2023, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update 
(ASU) 2023-07, which is intended to improve reportable segment disclosure requirements, primarily through 
enhanced disclosures about significant segment expenses. This standard also enhances interim disclosure 
requirements and provides new segment disclosure requirements for entities with a single reportable segment. This 
ASU is effective for our annual periods beginning October 1, 2024, and interim periods beginning October 1, 2025, 
and requires retrospective application to all prior periods presented. We are currently evaluating the impact of the 
ASU on our disclosures. 
In December 2023, the FASB issued ASU 2023-09, which provides improvements to income tax disclosures. 
This standard requires disaggregated information related to the effective tax rate reconciliation as well as 
information on income taxes paid. This ASU is effective for our annual periods beginning October 1, 2025, and 
requires prospective application with the option to apply the standard retrospectively. We are currently evaluating 
the impact of the ASU on our disclosures. 
In November 2024, the FASB issued ASU 2024-03, which requires disclosure of additional information about 
specific expense categories underlying certain income statement expense line items. This ASU is effective for our 
annual periods beginning October 1, 2027, and requires either prospective or retrospective application. We are 
currently evaluating the impact of the ASU on our disclosures. 
Critical Accounting Estimates 
Our consolidated financial statements are prepared in accordance with accounting principles generally 
accepted in the United States of America which require us to make judgments, assumptions and estimates that 
affect the amounts reported. See Note 1—Summary of Significant Accounting Policies to our consolidated financial 
statements included in Item 8 of this report. We have established policies and control procedures which seek to 
ensure that estimates and assumptions are appropriately governed and applied consistently from period to period. 
However, actual results could differ from our assumptions and estimates, and such differences could be material. 
We believe that the following accounting estimates are the most critical to fully understand and evaluate our 
reported financial results, as they require our most subjective or complex management judgments, resulting from 
the need to make estimates about the effect of matters that are inherently uncertain and unpredictable. 
49 

Revenue Recognition—Client Incentives 
Critical estimates. We enter into long-term incentive agreements with financial institution clients, merchants 
and other business partners for various programs that provide cash and other incentives designed to increase 
revenue by growing payments volume, increasing Visa product acceptance, encouraging merchant acceptance and 
use of Visa payment services and driving innovation. These incentives are primarily accounted for as reductions to 
net revenue; however, if a separate identifiable benefit at fair value can be established, they are accounted for as 
operating expenses. Incentives are recognized systematically and rationally based on management’s estimate of 
each client’s performance. These estimates are regularly reviewed and adjusted, as appropriate, based on changes 
in performance expectations, actual client performance, amendments to existing contracts or the execution of new 
contracts. 
Assumptions and judgment. Estimation of client incentives relies on forecasts of payments and transaction 
volume, card issuance and card conversion. Performance is estimated using client-reported information, 
transactional information accumulated from our systems, historical information, market and economic conditions 
and discussions with our clients, merchants and business partners. 
Impact if actual results differ from assumptions. If actual performance is not consistent with our estimates, 
client incentives may be materially different than initially recorded. Increases in incentive payments are generally 
driven by increased payments and transaction volume, which drive our net revenue. As a result, in the event 
incentive payments exceed estimates, such payments are not expected to have a material effect on our financial 
condition, results of operations or cash flows. The cumulative impact of a revision in estimates is recorded in the 
period such revisions become probable and estimable. 
Legal and Regulatory Matters 
Critical estimates. We are currently involved in various legal proceedings, the outcomes of which are not within 
our complete control and may not be known for prolonged periods of time. Management is required to assess the 
probability of loss and estimate the amount of such loss, if any, in preparing our consolidated financial statements. 
Assumptions and judgment. We evaluate the likelihood of a potential loss from legal or regulatory proceedings 
to which we are a party. We record a liability for such claims when a loss is deemed probable and the amount can 
be reasonably estimated. Significant judgment may be required in the determination of both probability and whether 
a loss is reasonably estimable. Our judgments are inherently subjective and based on a number of factors, including 
management’s understanding of the legal or regulatory profile and the specifics of each proceeding, our history with 
similar matters, advice of internal and external legal counsel and management’s best estimate of incurred loss. As 
additional information becomes available, we reassess the potential loss related to pending claims and may revise 
our estimates. 
We have entered into loss sharing agreements that reduce our potential liability under certain litigation. 
However, our U.S. retrospective responsibility plan only addresses monetary liabilities from settlements of, or final 
judgments in, the U.S. covered litigation. The plan’s mechanisms include the use of the U.S. litigation escrow 
account. The accrual related to the U.S. covered litigation could be either higher or lower than the U.S. litigation 
escrow account balance. Our Europe retrospective responsibility plan only covers Visa Europe territory covered 
litigation (and resultant liabilities and losses) relating to the covered period, subject to certain limitations, and does 
not cover any fines or penalties incurred in the European Commission proceedings or any other matter. See Note 5 
—U.S. and Europe Retrospective Responsibility Plans and Note 20—Legal Matters to our consolidated financial 
statements included in Item 8 of this report. 
Impact if actual results differ from assumptions. Due to the inherent uncertainties of the legal and regulatory 
processes in the multiple jurisdictions in which we operate, our judgments may be materially different than the 
actual outcomes, which could have material adverse effects on our business, financial conditions and results of 
operations in the period in which the effect becomes probable and reasonably estimable. See Note 20—Legal 
Matters to our consolidated financial statements included in Item 8 of this report. 
Income Taxes 
Critical estimates. The determination of our provision for income taxes and income tax assets and liabilities 
requires significant judgment, the use of estimates and the interpretation and application of accounting principles 
and tax laws. 
50 

Assumptions and judgment. We have various tax filing positions with regard to the timing and amount of 
income, including the allocation of income among various tax jurisdictions, deductions and credits, based on our 
interpretation of tax laws. We record a valuation allowance if it is more likely than not that some portion or all of a 
deferred tax asset will not be realized. We also inventory, evaluate and measure all uncertain tax positions taken or 
expected to be taken on tax returns and record liabilities for the amount of such positions that in our judgement may 
not be sustained, or may only be partially sustained, upon examination by the relevant taxing authorities. Our 
assessment may change based on various factors including changes in facts or circumstances, changes in tax law, 
and audit activity. 
Impact if actual results differ from assumptions. Although we believe that our estimates and judgments are 
reasonable, actual results may differ from these estimates. Some or all of these judgments are subject to review by 
the taxing authorities. If one or more of the taxing authorities were to successfully challenge our right to realize 
some or all of the tax benefit we have recorded, and we were unable to realize this benefit, it could have a material 
adverse effect on our financial condition, results of operations or cash flows. 
ITEM 7A. Quantitative and Qualitative Disclosures about Market Risk 
Market risk is the potential economic loss arising from adverse changes in market factors. Our exposure to 
financial market risks results primarily from fluctuations in foreign currency exchange rates, interest rates and equity 
prices. Aggregate risk exposures are monitored on an ongoing basis. 
Foreign Currency Exchange Rate Risk 
We are exposed to risks from foreign currency exchange rate fluctuations that are primarily related to changes 
in the functional currency value of receipts and payments related to foreign currency-denominated transactions. We 
manage these risks by entering into foreign currency forward contracts that hedge exposures of the variability in the 
functional currency equivalent of anticipated non-functional currency denominated cash flows. Our foreign currency 
exchange rate risk management program reduces, but does not entirely eliminate, the impact of foreign currency 
exchange rate movements. 
As of September 30, 2024 and 2023, the effect of a hypothetical 10% weakening in the value of the functional 
currencies is estimated to create an additional fair value loss of approximately $329 million and $236 million, 
respectively, on our outstanding foreign currency forward contracts. The loss from this hypothetical weakening 
would be largely offset by a corresponding gain on our cash flows from foreign currency-denominated revenue and 
payments. See Note 1—Summary of Significant Accounting Policies and Note 13—Derivative and Hedging 
Instruments to our consolidated financial statements included in Item 8 of this report. 
We are further exposed to foreign currency exchange rate risk related to translation as the functional currency 
of Visa Europe is the Euro. Translation from the Euro to the U.S. dollar is performed for balance sheet accounts 
using exchange rates in effect at the balance sheet dates and for revenue and expense accounts using an average 
exchange rate for the period. Resulting translation adjustments are reported as a component of accumulated other 
comprehensive income (loss) on the consolidated balance sheets. A hypothetical 10% change in the Euro against 
the U.S. dollar compared to the exchange rate as of September 30, 2024 and 2023 would result in a foreign 
currency translation adjustment of $2.1 billion and $1.9 billion, respectively. 
We designated our Euro-denominated senior notes as a net investment hedge against a portion of the foreign 
exchange rate exposure from our net investment in Visa Europe. Foreign currency translation adjustments resulting 
from the Euro-denominated senior notes partially offset the foreign currency translation adjustments resulting from 
our net investment in Visa Europe. See Note 1—Summary of Significant Accounting Policies and Note 13— 
Derivative and Hedging Instruments to our consolidated financial statements included in Item 8 of this report. 
We are also subject to foreign currency exchange risk in daily settlement activities. This risk arises from the 
timing of rate setting for settlement with clients relative to the timing of market trades for balancing currency 
positions. Risk in settlement activities is limited through daily operating procedures, including the utilization of Visa 
settlement systems and our interaction with foreign exchange trading counterparties. 
Interest Rate Risk 
Our investment portfolio assets are held in both fixed-rate and adjustable-rate securities. Investments in fixed-
rate instruments carry a degree of interest rate risk. The fair value of fixed-rate securities may be adversely 
impacted due to a rise in interest rates. Additionally, a falling-rate environment creates reinvestment risk because as 
51 

securities mature, the proceeds are reinvested at a lower rate, generating less interest income. As of September 30, 
2024 and 2023, a hypothetical 100 basis point increase in interest rates did not have a material impact on the fair 
value of our investment securities. Any realized losses resulting from such interest rate changes would only occur if 
we sold the investments prior to maturity. Historically, we have been able to hold investments until maturity. 
We have interest rate and cross-currency swap agreements on a portion of our outstanding senior notes that 
allow us to manage our interest rate exposure through a combination of fixed and floating rates and reduce our 
overall cost of borrowing. Together these swap agreements effectively convert a portion of our U.S. dollar 
denominated fixed-rate payments into U.S. dollar and Euro-denominated floating-rate payments. By entering into 
interest rate swaps, we have assumed risks associated with market interest rate fluctuations. As of September 30, 
2024 and 2023, a hypothetical 100 basis point increase in interest rates did not have a material impact on the 
interest expense for each fiscal year. See Note 13—Derivative and Hedging Instruments to our consolidated 
financial statements included in Item 8 of this report. 
Equity Investment Risk 
Our equity investments are held in both marketable and non-marketable equity securities. The marketable 
equity securities are investments in publicly traded companies and the non-marketable equity securities include 
investments in privately held companies. As of September 30, 2024 and 2023, the carrying value of our marketable 
equity securities was $63 million and $163 million, respectively, and the carrying value of our non-marketable equity 
securities was $1.4 billion for each fiscal year. These securities are subject to a wide variety of market-related risks 
that could substantially reduce or increase the fair value of our holdings. A decline in financial condition or operating 
results of these investments could result in a loss of all or a substantial part of our carrying value in these 
companies. We regularly review our non-marketable equity securities for possible impairment, which generally 
involves an analysis of the facts and changes in circumstances influencing the investment, expectations of the 
entity’s cash flows and capital needs, and the viability of its business model. 
52 

ITEM 8. Financial Statements and Supplementary Data 
VISA 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 
Page 
Report of Independent Registered Public Accounting Firm (KPMG LLP, San Francisco, CA, Auditor 
Firm ID: 185)............................................................................................................................................................ 
54 
Consolidated Balance Sheets .............................................................................................................................. 
57 
Consolidated Statements of Operations ............................................................................................................. 
58 
Consolidated Statements of Comprehensive Income ...................................................................................... 
59 
Consolidated Statements of Changes in Equity ................................................................................................ 
60 
Consolidated Statements of Cash Flows............................................................................................................ 
63 
Notes to Consolidated Financial Statements ..................................................................................................... 
64 
53 

Report of Independent Registered Public Accounting Firm 
To the Stockholders and the Board of Directors 
Visa Inc.: 
Opinions on the Consolidated Financial Statements and Internal Control Over Financial Reporting 
We have audited the accompanying consolidated balance sheets of Visa Inc. and subsidiaries (the Company) as of 
September 30, 2024 and 2023, the related consolidated statements of operations, comprehensive income, changes 
in equity, and cash flows for each of the years in the three-year period ended September 30, 2024, and the related 
notes (collectively, the consolidated financial statements). We also have audited the Company’s internal control over 
financial reporting as of September 30, 2024, based on criteria established in Internal Control – Integrated 
Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. 
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the 
financial position of the Company as of September 30, 2024 and 2023, and the results of its operations and its cash 
flows for each of the years in the three-year period ended September 30, 2024, in conformity with U.S. generally 
accepted accounting principles. Also in our opinion, the Company maintained, in all material respects, effective 
internal control over financial reporting as of September 30, 2024 based on criteria established in Internal Control – 
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission. 
Basis for Opinions 
The Company’s management is responsible for these consolidated financial statements, for maintaining effective 
internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial 
reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our 
responsibility is to express an opinion on the Company’s consolidated financial statements and an opinion on the 
Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered 
with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent 
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the PCAOB. 
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan 
and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free 
of material misstatement, whether due to error or fraud, and whether effective internal control over financial 
reporting was maintained in all material respects. 
Our audits of the consolidated financial statements included performing procedures to assess the risks of material 
misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures 
that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts 
and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting 
principles used and significant estimates made by management, as well as evaluating the overall presentation of 
the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our 
audits also included performing such other procedures as we considered necessary in the circumstances. We 
believe that our audits provide a reasonable basis for our opinions. 
54 

Definition and Limitations of Internal Control Over Financial Reporting 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements. 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may 
become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate. 
Critical Audit Matter 
The critical audit matter communicated below is a matter arising from the current period audit of the consolidated 
financial statements that was communicated or required to be communicated to the audit committee and that: (1) 
relates to accounts or disclosures that are material to the consolidated financial statements and (2) involved our 
especially challenging, subjective, or complex judgments. The communication of a critical audit matter does not alter 
in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by 
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the 
accounts or disclosures to which it relates. 
Assessment of the litigation accrual for class members opting out of the Damages Class settlement in the 
Interchange Multidistrict Litigation (MDL) 
As discussed in Notes 5 and 20 to the consolidated financial statements, the Company is party to various legal 
proceedings, including the Interchange Multidistrict Litigation (MDL) – Individual Merchant Actions, and has 
recorded a litigation accrual of $1,537 million as of September 30, 2024, of which the substantial majority of 
that accrual relates to Individual Merchant Actions. In preparing its consolidated financial statements, the 
Company is required to assess the probability of loss associated with each legal proceeding and estimate the 
amount of such loss, if any. The outcome of legal proceedings to which the Company is a party is not within the 
complete control of the Company and may not be known for prolonged periods of time. 
We identified the assessment of the litigation accrual for class members opting out of the Damages Class 
settlement in the Interchange Multidistrict Litigation (MDL), also known as the MDL – Individual Merchant 
Actions, as a critical audit matter. This proceeding involves claims that are subject to inherent uncertainties and 
unascertainable damages. The assessment of the litigation accrual for the MDL – Individual Merchant Actions 
required especially challenging auditor judgment due to the assumptions and estimation associated with the 
consideration and evaluation of possible outcomes. The Company could incur judgments, enter into 
settlements or revise its expectations regarding the outcome of merchants’ claims, which could have a material 
effect on the estimated amount of the liability in the period in which the effect becomes probable and 
reasonably estimable. 
Report of Independent Registered Public Accounting Firm—(Continued) 
55 

The following are the primary procedures we performed to address this critical audit matter. We evaluated the 
design and tested the operating effectiveness of certain internal controls related to the Company’s litigation 
accrual process for the MDL – Individual Merchant Actions. We evaluated the Company’s ability to estimate its 
monetary exposure by comparing historically recorded liabilities to actual monetary amounts incurred upon 
resolution of legal matters for merchants that opted out of the previous MDL class settlement. To assess the 
estimated monetary exposure in the Company’s analysis, we compared such amounts to the complete 
population of amounts attributable to the remaining opt-out merchants. We performed a sensitivity analysis 
over the Company’s monetary exposure calculations, and we recalculated the amount of the ending litigation 
accrual. We read letters received directly from the Company’s external legal counsel and internal legal counsel 
that discussed the Company’s legal matters, including the MDL – Individual Merchant Actions. We also 
considered relevant publicly available information. 
/s/ KPMG LLP 
We have served as the Company’s auditor since 2007. 
San Francisco, California 
November 13, 2024 
Report of Independent Registered Public Accounting Firm—(Continued) 
56 

VISA 
CONSOLIDATED BALANCE SHEETS 
September 30, 
2024 
2023 
(in millions, except per share data) 
Assets 
Cash and cash equivalents......................................................................................................................................... $ 
11,975 
$ 
16,286 
Restricted cash equivalents—U.S. litigation escrow............................................................................................... 
3,089 
1,764 
Investment securities ................................................................................................................................................... 
3,200 
3,842 
Settlement receivable .................................................................................................................................................. 
4,454 
2,183 
Accounts receivable ..................................................................................................................................................... 
2,561 
2,291 
Customer collateral ...................................................................................................................................................... 
3,524 
3,005 
Current portion of client incentives ............................................................................................................................ 
1,918 
1,577 
Prepaid expenses and other current assets............................................................................................................. 
3,312 
2,584 
Total current assets .................................................................................................................................... 
34,033 
33,532 
Investment securities ................................................................................................................................................... 
2,545 
1,921 
Client incentives............................................................................................................................................................ 
4,628 
3,789 
Property, equipment and technology, net ................................................................................................................. 
3,824 
3,425 
Goodwill ......................................................................................................................................................................... 
18,941 
17,997 
Intangible assets, net ................................................................................................................................................... 
26,889 
26,104 
Other assets .................................................................................................................................................................. 
3,651 
3,731 
Total assets.................................................................................................................................................. $ 
94,511 
$ 
90,499 
Liabilities 
Accounts payable ......................................................................................................................................................... $ 
479 
$ 
375 
Settlement payable....................................................................................................................................................... 
5,265 
3,269 
Customer collateral ...................................................................................................................................................... 
3,524 
3,005 
Accrued compensation and benefits ......................................................................................................................... 
1,538 
1,506 
Client incentives............................................................................................................................................................ 
9,075 
8,177 
Accrued liabilities .......................................................................................................................................................... 
4,909 
5,015 
Accrued litigation .......................................................................................................................................................... 
1,727 
1,751 
Total current liabilities................................................................................................................................. 
26,517 
23,098 
Long-term debt.............................................................................................................................................................. 
20,836 
20,463 
Deferred tax liabilities................................................................................................................................................... 
5,301 
5,114 
Other liabilities............................................................................................................................................................... 
2,720 
3,091 
Total liabilities .............................................................................................................................................. 
55,374 
51,766 
Commitments and contingencies (Note 18 and Note 20) 
Equity 
Preferred stock, $0.0001 par value, 5 shares issued and outstanding as of September 30, 2024 and 
2023 ........................................................................................................................................................................... 
1,031 
1,698 
Common stock, $0.0001 par value: 
Class A common stock, 1,733 and 1,594 shares issued and outstanding as of September 30, 2024 and 
2023, respectively ................................................................................................................................................. 
— 
— 
Class B-1 and B-2 total common stock (collectively, class B common stock), 125 and 245 shares 
issued and outstanding as of September 30, 2024 and 2023, respectively ................................................ 
— 
— 
Class C common stock, 10 shares issued and outstanding as of September 30, 2024 and 2023 .............. 
— 
— 
Right to recover for covered losses ........................................................................................................................... 
(104) 
(140) 
Additional paid-in capital ............................................................................................................................................. 
21,229 
20,452 
Accumulated income.................................................................................................................................................... 
17,289 
18,040 
Accumulated other comprehensive income (loss): 
Investment securities .......................................................................................................................................... 
30 
(64) 
Defined benefit pension and other postretirement plans............................................................................... 
(16) 
(155) 
Derivative instruments ........................................................................................................................................ 
(213) 
(177) 
Foreign currency translation adjustments........................................................................................................ 
(109) 
(921) 
Total accumulated other comprehensive income (loss) ....................................................................... 
(308) 
(1,317) 
Total equity................................................................................................................................................... 
39,137 
38,733 
Total liabilities and equity........................................................................................................................... $ 
94,511 
$ 
90,499 
See accompanying notes, which are an integral part of these consolidated financial statements. 
57 

VISA 
CONSOLIDATED STATEMENTS OF OPERATIONS 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions, except per share data) 
Net revenue............................................................................................................................... $ 
35,926 
$ 
32,653 
$ 
29,310 
Operating Expenses 
Personnel .................................................................................................................................. 
6,264 
5,831 
4,990 
Marketing ................................................................................................................................... 
1,560 
1,341 
1,336 
Network and processing .......................................................................................................... 
778 
736 
743 
Professional fees ...................................................................................................................... 
635 
545 
505 
Depreciation and amortization ............................................................................................... 
1,034 
943 
861 
General and administrative ..................................................................................................... 
1,598 
1,330 
1,194 
Litigation provision .................................................................................................................... 
462 
927 
868 
Total operating expenses .................................................................................................... 
12,331 
11,653 
10,497 
Operating income .................................................................................................................. 
23,595 
21,000 
18,813 
Non-operating Income (Expense) 
Interest expense ........................................................................................................................ 
(641) 
(644) 
(538) 
Investment income (expense) and other .............................................................................. 
962 
681 
(139) 
Total non-operating income (expense) ............................................................................. 
321 
37 
(677) 
Income before income taxes .................................................................................................. 
23,916 
21,037 
18,136 
Income tax provision................................................................................................................. 
4,173 
3,764 
3,179 
Net income ............................................................................................................................... $ 
19,743 
$ 
17,273 
$ 
14,957 
Basic Earnings Per Share 
Class A common stock ................................................................................................... $ 
9.74 
$ 
8.29 
$ 
7.01 
Class B-1 common stock ............................................................................................... $ 
15.46 
$ 
13.26 
$ 
11.33 
Class B-2 common stock(1) ............................................................................................. $ 
15.45 
$ 
— 
$ 
— 
Class C common stock ................................................................................................... $ 
38.97 
$ 
33.17 
$ 
28.03 
Basic Weighted-average Shares Outstanding 
Class A common stock ................................................................................................... 
1,621 
1,618 
1,651 
Class B-1 common stock ............................................................................................... 
148 
245 
245 
Class B-2 common stock(1) ............................................................................................. 
49 
— 
— 
Class C common stock ................................................................................................... 
16 
10 
10 
Diluted Earnings Per Share 
Class A common stock ................................................................................................... $ 
9.73 
$ 
8.28 
$ 
7.00 
Class B-1 common stock ............................................................................................... $ 
15.45 
$ 
13.24 
$ 
11.31 
Class B-2 common stock(1) ............................................................................................. $ 
15.43 
$ 
— 
$ 
— 
Class C common stock ................................................................................................... $ 
38.92 
$ 
33.13 
$ 
28.00 
Diluted Weighted-average Shares Outstanding 
Class A common stock ................................................................................................... 
2,029 
2,085 
2,136 
Class B-1 common stock ............................................................................................... 
148 
245 
245 
Class B-2 common stock(1) ............................................................................................. 
49 
— 
— 
Class C common stock ................................................................................................... 
16 
10 
10 
(1) No shares of class B-2 common stock were outstanding prior to the class B-1 common stock exchange offer. See Note 15—Stockholders’ 
Equity for further details. 
See accompanying notes, which are an integral part of these consolidated financial statements. 
58 

VISA 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Net income ................................................................................................................................ $ 
19,743 
$ 
17,273 
$ 
14,957 
Other comprehensive income (loss): 
Investment securities: 
Net unrealized gain (loss) ...................................................................................... 
120 
53 
(133) 
Income tax effect ............................................................................................ 
(26) 
(11)  
28 
Defined benefit pension and other postretirement plans: 
Net unrealized actuarial gain (loss) and prior service credit (cost) ................. 
172 
6 
(168) 
Income tax effect ............................................................................................ 
(40) 
— 
38 
Reclassification adjustments ................................................................................. 
9 
10 
13 
Income tax effect ............................................................................................ 
(2) 
(2) 
(3) 
Derivative instruments: 
Net unrealized gain (loss) ...................................................................................... 
(38) 
(126)  
917 
Income tax effect ............................................................................................ 
9 
24 
(177) 
Reclassification adjustments ................................................................................. 
— 
49 
(67) 
Income tax effect ............................................................................................ 
(7) 
(24)  
2 
Foreign currency translation adjustments: 
Translation adjustments ......................................................................................... 
741 
975 
(3,255) 
Income tax effect ............................................................................................ 
71 
98 
— 
Other comprehensive income (loss).................................................................................. 
1,009 
1,052 
(2,805) 
Comprehensive income ........................................................................................................ $ 
20,752 
$ 
18,325 
$ 
12,152 
See accompanying notes, which are an integral part of these consolidated financial statements. 
59 

VISA 
CONSOLIDATED STATEMENTS OF CHANGES IN
 
EQUITY
 
Preferred Stock 
Common Stock and 
Additional Paid-in Capital 
Right to
Recover for 
Covered 
Losses 
Accumulated
Income 
Accumulated
Other
Comprehensive
Income (Loss) 
Total
Equity 
Shares 
Amount 
Shares 
Amount 
(in millions, except per share data) 
Balance as of September 30, 2023
5 
$ 
1,698 (1) 
1,849 
$ 
20,452 
$ 
(140) $ 
18,040 
$ 
(1,317)
$ 
38,733 
Net income
19,743 
19,743 
Other comprehensive income (loss) 
1,009 
1,009 
VE territory covered losses incurred
(139) 
(139) 
Recovery through conversion rate adjustment
(181) 
175 
(6) 
Issuance of series A preferred stock
(2) 
— 
(5) 
(5) 
Conversions to class A common stock 
(2) 
— 
(481) 
151
481 
— 
Class B-1 common stock exchange offer 
(73) 
(2) 
— 
— 
Share-based compensation 
850 
850 
Stock issued under equity plans
6 
335
335 
Shares withheld for taxes related to stock issued
under equity plans 
(1)
(208)
(208)
Cash dividends declared and paid, at a quarterly 
amount of $0.52 per class A common stock 
(4,217)
(4,217)
Repurchases of class A common stock 
(64) 
(681)
(16,277)
(16,958)
Balance as of September 30, 2024...
5 
$ 
1,031 (1) 
1,868 
$ 
21,229 
$ 
(104) $ 
17,289 
$ 
(308) $ 
39,137 
.................................. 
...........................................................................
................................
................................ 
............... 
................................
............................ 
....................... 
.............................................. 
.......................................
..........................................................
.............. 
........................... 
............................ 
(1) As of September 30, 2024 and 2023, the book value of series A convertible participating preferred stock (series A preferred stock) was $540 million and $456 million, respectively. Refer to Note 
5—U.S. and Europe Retrospective Responsibility Plans for the book value of series B convertible participating preferred stock (series B preferred stock) and series C convertible participating 
preferred stock (series C preferred stock). 
(2) Increase or decrease is less than one million. 
See accompanying notes, which are an integral part of these consolidated financial statements. 
60 

VISA 
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY—(Continued) 
Preferred Stock 
Common Stock and 
Additional Paid-in Capital 
Shares 
Amount 
Shares 
Amount 
Right to
Recover for 
Covered 
Losses 
Accumulated
Income 
Accumulated
Other
Comprehensive
Income (Loss) 
Total
Equity 
(in millions, except per share data) 
Balance as of September 30, 2022
5 
$ 
2,324 (1) 
1,890 
$ 
19,545 
$ 
(35) $ 
16,116 
$ 
(2,369)
$ 
35,581 
Net income 
17,273 
17,273 
Other comprehensive income (loss) 
1,052 
1,052 
VE territory covered losses incurred
(136) 
(136)
Recovery through conversion rate adjustment
(30)
31 
1 
Conversions to class A common stock 
— (2) 
(596) 
10
596 
— 
Share-based compensation 
765 
765 
Stock issued under equity plans
5 
260 
260 
Shares withheld for taxes related to stock issued under 
equity plans 
(1)
(130) 
(130)
Cash dividends declared and paid, at a quarterly 
amount of $0.45 per class A common stock
(3,751) 
(3,751)
Repurchases of class A common stock
(55)
(584) 
(11,598)
(12,182) 
Balance as of September 30, 2023
5 
$ 
1,698 (1) 
1,849 
$ 
20,452 
$ 
(140)
$
18,040 
$ 
(1,317)
$ 
38,733 
...................................... 
...............................................................................
....................................
.................................... 
................... 
................................ 
.................................................. 
...........................................
.........................................................................
................... 
...............................
......................................
(1) As of September 30, 2023 and 2022, the book value of series A preferred stock was $456 million and $1.0 billion, respectively. Refer to Note 5—U.S. and Europe Retrospective Responsibility
Plans for the book value of series B and C preferred stock. 
(2) Increase or decrease is less than one million. 
See accompanying notes, which are an integral part of these consolidated financial statements. 
61 

VISA 
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY—(Continued) 
Preferred Stock 
Common Stock and 
Additional Paid-in Capital
Shares 
Amount 
Shares 
Amount 
Right to
Recover for 
Covered 
Losses 
Accumulated
Income 
Accumulated
Other
Comprehensive
Income (Loss) 
Total 
Equity 
(in millions, except per share data) 
Balance as of September 30, 2021
5 
$ 
3,080 (1) 
1,932 
$ 
18,855 
$ 
(133) $ 
15,351 
$ 
436 
$ 
37,589 
Net income
14,957 
14,957 
Other comprehensive income (loss) 
(2,805) 
(2,805)
VE territory covered losses incurred
(43) 
(43)
Recovery through conversion rate adjustment
(141) 
141 
— 
Issuance of series A preferred stock
— (2) 
(3) 
(3) 
Conversions to class A common stock 
— (2) 
(612) 
10 
612 
— 
Share-based compensation 
602 
602 
Stock issued under equity plans
4 
196 
196 
Shares withheld for taxes related to stock issued
under equity plans 
— (2) 
(120) 
(120)
Cash dividends declared and paid, at a quarterly
amount of $0.375 per class A common stock ...
(3,203) 
(3,203)
Repurchases of class A common stock
(56) 
(600) 
(10,989) 
(11,589)
5 
$ 
2,324 (1)
1,890 
$ 
19,545 
$ 
(35) $ 
16,116 
$ 
(2,369) $ 
35,581 
..................................
........................................................................... 
................................ 
 
................................ 
 
............... 
 
................................
............................ 
 
.............................................. 
....................................... 
.......................................................... 
 
 
......... 
 
........................... 
 
 
 
Balance as of September 30, 2022..................................
 
(1) As of September 30, 2022 and 2021, the book value of series A preferred stock was $1.0 billion and $486 million, respectively. Refer to Note 5—U.S. and Europe Retrospective Responsibility 
Plans for the book value of series B and C preferred stock. 
(2) Increase or decrease is less than one million. 
See accompanying notes, which are an integral part of these consolidated financial statements. 
62 

VISA 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Operating Activities 
Net income ..................................................................................................................................................................... $ 19,743 
$ 17,273 
$ 14,957 
Adjustments to reconcile net income to net cash provided by (used in) operating activities: 
Client incentives ................................................................................................................................................... 
13,764 
12,297 
10,295 
Share-based compensation ............................................................................................................................... 
850 
765 
602 
Depreciation and amortization ........................................................................................................................... 
1,034 
943 
861 
Deferred income taxes ........................................................................................................................................ 
(100) 
(483) 
(336) 
VE territory covered losses incurred................................................................................................................. 
(139) 
(136) 
(43) 
(Gains) losses on equity investments, net ....................................................................................................... 
94 
104 
264 
Other ...................................................................................................................................................................... 
136 
14 
(94) 
Change in operating assets and liabilities: 
Settlement receivable.......................................................................................................................................... 
(2,175) 
(160) 
(397) 
Accounts receivable ............................................................................................................................................ 
(237) 
(250) 
(97) 
Client incentives ................................................................................................................................................... 
(14,067) 
(11,014) 
(9,351) 
Other assets ......................................................................................................................................................... 
(199) 
(24) 
(666) 
Accounts payable................................................................................................................................................. 
109 
34 
67 
Settlement payable .............................................................................................................................................. 
1,841 
(194) 
1,256 
Accrued and other liabilities ............................................................................................................................... 
(676) 
1,291 
1,055 
Accrued litigation.................................................................................................................................................. 
(28) 
295 
476 
Net cash provided by (used in) operating activities................................................................................................. 
19,950 
20,755 
18,849 
Investing Activities 
Purchases of property, equipment and technology ................................................................................................. 
(1,257) 
(1,059) 
(970) 
Purchases of investment securities ........................................................................................................................... 
(4,443) 
(4,363) 
(5,997) 
Proceeds from maturities and sales of investment securities................................................................................ 
5,013 
3,160 
4,585 
Acquisitions, net of cash and restricted cash acquired........................................................................................... 
(915) 
— 
(1,948) 
Purchases of other investments ................................................................................................................................. 
(231) 
(121) 
(86) 
Settlement of derivative instruments.......................................................................................................................... 
— 
402 
— 
Other investing activities.............................................................................................................................................. 
(93) 
(25) 
128 
Net cash provided by (used in) investing activities.................................................................................................. 
(1,926) 
(2,006) 
(4,288) 
Financing Activities 
Repurchases of class A common stock..................................................................................................................... 
(16,713) 
(12,101) 
(11,589) 
Repayments of debt ..................................................................................................................................................... 
— 
(2,250) 
(1,000) 
Dividends paid ............................................................................................................................................................... 
(4,217) 
(3,751) 
(3,203) 
Proceeds from issuance of senior notes ................................................................................................................... 
— 
— 
3,218 
Proceeds from stock issued under equity plans ...................................................................................................... 
335 
260 
196 
Taxes paid related to stock issued under equity plans ........................................................................................... 
(208) 
(130) 
(120) 
Other financing activities.............................................................................................................................................. 
170 
200 
(198) 
Net cash provided by (used in) financing activities ................................................................................................. 
(20,633) 
(17,772) 
(12,696) 
Effect of exchange rate changes on cash, cash equivalents, restricted cash and restricted cash 
equivalents ............................................................................................................................................................... 
382 
636 
(1,287) 
Increase (decrease) in cash, cash equivalents, restricted cash and restricted cash equivalents.................... 
(2,227) 
1,613 
578 
Cash, cash equivalents, restricted cash and restricted cash equivalents as of beginning of period............... 
21,990 
20,377 
19,799 
Cash, cash equivalents, restricted cash and restricted cash equivalents as of end of period ......................... $ 19,763 
$ 21,990 
$ 20,377 
Supplemental Disclosure 
Cash paid for income taxes, net ................................................................................................................................. $ 
5,775 
$ 
3,433 
$ 
3,741 
Interest payments on debt ........................................................................................................................................... $ 
583 
$ 
617 
$ 
607 
Accruals related to purchases of property, equipment and technology................................................................ $ 
52 
$ 
96 
$ 
56 
See accompanying notes, which are an integral part of these consolidated financial statements. 
63 

VISA 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
September 30, 2024 
Note 1—Summary of Significant Accounting Policies 
Organization. Visa Inc. (Visa or the Company), is a global payments technology company that facilitates global 
commerce and money movement across more than 200 countries and territories. Visa operates one of the world’s 
largest electronic payments networks — VisaNet — which provides transaction processing services, primarily 
authorization, clearing and settlement. The Company offers products, solutions and services that facilitate secure, 
reliable and efficient money movement for participants in the ecosystem. Visa is not a financial institution and does 
not issue cards, extend credit or set rates and fees for account holders of Visa products. In most cases, account 
holder and merchant relationships belong to, and are managed by, Visa’s financial institution clients. 
Consolidation and basis of presentation. The consolidated financial statements include the accounts of Visa 
and its consolidated entities and are presented in accordance with accounting principles generally accepted in the 
United States of America (U.S. GAAP). The Company consolidates entities for which it has a controlling financial 
interest, including variable interest entities (VIEs) for which the Company is the primary beneficiary. The Company’s 
investments in VIEs have not been material to its consolidated financial statements as of and for the periods 
presented. Intercompany balances and transactions have been eliminated in consolidation. 
The Company’s activities are interrelated, and each activity is dependent upon and supportive of the other. All 
significant operating decisions are based on analysis of Visa as a single global business. The Company has one 
reportable segment, Payment Services. 
Use of estimates. The preparation of consolidated financial statements in conformity with U.S. GAAP requires 
management to make estimates and assumptions about future events. These estimates and assumptions affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the 
consolidated financial statements and reported amounts of revenue and expenses during the reporting period. 
These estimates may change as new events occur and additional information is obtained, and will be recognized in 
the period in which such changes occur. Future actual results could differ materially from these estimates. The use 
of estimates in specific accounting policies is described further below as appropriate. 
Cash, cash equivalents, restricted cash, and restricted cash equivalents. Cash and cash equivalents include 
cash and certain highly liquid investments with original maturities of 90 days or less from the date of purchase. Cash 
equivalents are primarily recorded at cost, which approximates fair value due to their generally short maturities. The 
Company defines restricted cash and restricted cash equivalents as cash and cash equivalents that cannot be 
withdrawn or used for general operating activities. See Note 4—Cash, Cash Equivalents, Restricted Cash and 
Restricted Cash Equivalents. 
Restricted cash equivalents—U.S. litigation escrow. The Company maintains an escrow account from which 
monetary liabilities from settlements of, or judgments in, the U.S. covered litigation are paid. See Note 5—U.S. and 
Europe Retrospective Responsibility Plans and Note 20—Legal Matters for a discussion of the U.S. covered 
litigation. The escrow funds are held in money market investments, and classified as restricted cash equivalents on 
the consolidated balance sheets. Interest earned on escrow funds is recognized in investment income (expense) 
and other on the consolidated statements of operations. 
Fair value. The Company measures certain financial assets and liabilities at fair value on a recurring basis. 
Certain non-financial assets such as goodwill, intangible assets and property, equipment and technology are subject 
to nonrecurring fair value measurements if they are deemed to be impaired. Fair value is the price that would be 
received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the 
measurement date. Fair value measurements are reported under a three-level valuation hierarchy. See Note 6— 
Fair Value Measurements and Investments. 
Marketable equity securities. Marketable equity securities, which are reported in investment securities on the 
consolidated balance sheets, include investments in publicly traded companies as well as mutual fund investments 
related to various employee compensation and benefit plans. Dividend income as well as gains and losses from 
changes in fair value are recognized in investment income (expense) and other on the consolidated statements of 
operations. 
Trading activity in the mutual fund investments is at the direction of the Company’s employees. These 
investments are held in a trust and are not considered by the Company to be available for its operational or liquidity 
64 

65 
needs. The corresponding liability is reported in accrued liabilities on the consolidated balance sheets, with changes 
in the liability recognized in personnel expense on the consolidated statements of operations. 
Available-for-sale debt securities. The Company’s investments in debt securities, which are classified as 
available-for-sale and reported in investment securities or cash and cash equivalents on the consolidated balance 
sheets, include U.S. government-sponsored debt securities and U.S. Treasury securities. These securities are 
recorded at cost at the time of purchase and are carried at fair value. The Company considers these securities to be 
available-for-sale to meet working capital and liquidity needs. Investments with stated maturities of less than one 
year from the balance sheet date, or investments that the Company intends to sell within one year, are classified as 
current assets, while all other securities are classified as non-current assets. Unrealized gains and losses are 
reported in other comprehensive income (loss). The specific identification method is used to calculate realized gain 
or loss on the sale of securities, which is recorded in investment income (expense) and other on the consolidated 
statements of operations. Interest income is recognized when earned and included in investment income (expense) 
and other on the consolidated statements of operations. 
The Company evaluates its debt securities for impairment on an ongoing basis. When there has been a 
decline in fair value of a debt security below the amortized cost basis, the Company recognizes an impairment in 
investment income (expense) and other on the consolidated statements of operations if it has the intent to sell the 
security or it is more likely than not that the Company will be required to sell the security before recovery of the 
amortized cost basis. In addition, if the Company identifies that the decline in fair value has resulted from credit 
losses, the credit loss component is recognized as an allowance on the consolidated balance sheets and in 
investment income (expense) and other on the consolidated statements of operations. The non-credit loss 
component remains in accumulated other comprehensive income (loss) until realized from a sale or subsequent 
impairment. 
Non-marketable equity securities. The Company’s non-marketable equity securities, which are reported in 
other assets on the consolidated balance sheets, include investments in privately held entities without readily 
determinable fair values. All gains and losses on non-marketable equity securities are recognized in investment 
income (expense) and other on the consolidated statements of operations. 
The Company applies the equity method of accounting when it does not have control but has the ability to 
exercise significant influence over the entity. Under the equity method, the Company’s share of each entity’s profit or 
loss is recognized in investment income (expense) and other on the consolidated statements of operations. 
The Company applies the fair value measurement alternative for equity securities in certain other entities when 
it does not have the ability to exercise significant influence over the entity. The Company adjusts the carrying value 
of these equity securities to fair value when orderly transactions for identical or similar investments of the same 
issuer are observable. 
The Company regularly reviews investments accounted for under the equity method and the fair value 
measurement alternative for possible impairment, which generally involves an analysis of the facts and changes in 
circumstances influencing the investment, expectations of the entity’s cash flows and capital needs, and the viability 
of its business model. 
Financial instruments. The Company considers the following to be financial instruments: cash, cash 
equivalents, restricted cash, restricted cash equivalents, investment securities, settlement receivable and payable, 
accounts receivable, customer collateral, non-marketable equity securities and derivative instruments. See Note 6— 
Fair Value Measurements and Investments. 
Settlement receivable and payable. The Company operates systems for authorizing, clearing and settling 
payment transactions worldwide. Most U.S. dollar settlements with the Company’s financial institution clients are 
settled within the same day and do not result in a receivable or payable balance. Settlements in currencies other 
than the U.S. dollar generally remain outstanding for one to two business days, resulting in amounts due from and 
to clients. These amounts are presented as settlement receivable and settlement payable on the consolidated 
balance sheets. 
Customer collateral. The Company has cash deposits and other non-cash assets from certain clients in order 
to ensure that their performance of settlement obligations arising from Visa payment services are processed in 
accordance with the Company’s operating rules. The cash collateral assets held by the Company are restricted and 

fully offset by corresponding liabilities, and both balances are presented on the consolidated balance sheets. Other 
non-cash assets are not recognized on the consolidated balance sheets. See Note 12—Settlement Guarantee 
Management. 
Guarantees and indemnifications. The Company recognizes an obligation at inception for guarantees and 
indemnifications that qualify for recognition, regardless of the probability of occurrence. The Company indemnifies 
its financial institution clients for settlement losses suffered due to the failure of any other client to fund its settlement 
obligations in accordance with the Visa operating rules. The Company estimates expected credit losses and 
recognizes an allowance for those credit losses related to its settlement indemnification obligations. The estimated 
fair value of the liability for settlement indemnification is included in accrued liabilities on the consolidated balance 
sheets. 
Property, equipment and technology, net. Property, equipment and technology are recorded at historical cost 
less accumulated depreciation and amortization, which are computed on a straight-line basis over the asset’s 
estimated useful life. Depreciation and amortization of technology, furniture, fixtures and equipment are computed 
over estimated useful lives ranging from 2 to 10 years. Leasehold improvements are amortized over the shorter of 
the useful life of the asset or lease term. Building improvements are depreciated between 3 and 40 years, and 
buildings are depreciated over 40 years. Improvements that increase functionality of the asset are capitalized and 
depreciated over the asset’s remaining useful life. Land and construction-in-progress are not depreciated. 
Technology includes purchased and internally developed software, including technology assets obtained 
through acquisitions. Internally developed software represents software primarily used by the VisaNet electronic 
payments network. Internal and external costs incurred during the preliminary project stage are expensed as 
incurred. Qualifying costs incurred during the application development stage are capitalized. Once the project is 
substantially complete and ready for its intended use these costs are amortized on a straight-line basis over the 
technology’s estimated useful life. Acquired technology assets are initially recorded at fair value and amortized on a 
straight-line basis over the estimated useful life. 
The Company evaluates the recoverability of long-lived assets for impairment whenever events or changes in 
circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. If the sum of 
expected undiscounted net future cash flows is less than the carrying amount of an asset or asset group, an 
impairment loss is recognized to the extent that the carrying amount of the asset or asset group exceeds its fair 
value. See Note 7—Property, Equipment and Technology, Net. 
Leases. The Company determines if an arrangement is a lease at its inception. Right-of-use (ROU) assets, 
and corresponding lease liabilities, are recognized at the commencement date based on the present value of 
remaining lease payments over the lease term. For this purpose, the Company considers only payments that are 
fixed and determinable at the time of commencement. As a majority of the Company’s leases do not provide an 
implicit rate, the Company uses its incremental borrowing rate based on the information available at the 
commencement date in determining the present value of lease payments. The ROU asset also includes any lease 
payments made prior to commencement and is recorded net of any lease incentives received. The lease terms may 
include options to extend or terminate the lease when it is reasonably certain that the Company will exercise such 
options. The Company does not record a ROU asset and corresponding liability for leases with terms of 12 months 
or less. 
Lease agreements generally contain lease and non-lease components. Non-lease components primarily 
include payments for maintenance and utilities. The Company does not combine lease payments with non-lease 
components for any of its leases. Operating leases are recorded as ROU assets, which are included in other assets 
on the consolidated balance sheets. The current portion of lease liabilities is included in accrued liabilities and the 
long-term portion is included in other liabilities on the consolidated balance sheets. The Company’s lease cost is 
included in general and administrative expense on the consolidated statements of operations and consists of 
amounts recognized under lease agreements, adjusted for impairment and sublease income. 
Business combinations. The Company accounts for business combinations using the acquisition method and 
accordingly, the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree 
are generally recorded at their acquisition date fair values. The excess of the purchase price over the fair value of 
net assets acquired, including identifiable intangible assets, is recorded as goodwill. Acquisition-related costs are 
expensed in the periods in which the costs are incurred. 
66 

Intangible assets, net and goodwill. The Company records identifiable intangible assets at fair value on the 
date of acquisition and evaluates the useful life of each intangible asset. 
Finite-lived intangible assets primarily consist of customer relationships and trade names obtained through 
acquisitions. Finite-lived intangible assets are amortized on a straight-line basis and are tested for recoverability if 
events or changes in circumstances indicate that their carrying amounts may not be recoverable. These intangible 
assets have useful lives ranging from 3 to 15 years. 
Indefinite-lived intangible assets consist of trade name, customer relationships and reacquired rights. 
Intangible assets with indefinite useful lives are not amortized but are evaluated for impairment annually or more 
frequently if events or changes in circumstances indicate that impairment may exist. The Company first assesses 
qualitative factors to determine whether it is necessary to perform a quantitative impairment test for indefinite-lived 
intangible assets. The Company assesses each category of indefinite-lived intangible assets for impairment on an 
aggregate basis. Impairment exists if the fair value of the indefinite-lived intangible asset is less than the carrying 
value. 
Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in a 
business combination. Goodwill is not amortized but is evaluated for impairment at the reporting unit level annually 
or more frequently if events or changes in circumstances indicate that impairment may exist. 
The Company performed its annual impairment review of indefinite-lived intangible assets and goodwill as of 
February 1, 2024, and concluded there was no impairment as of that date. No recent events or changes in 
circumstances indicate that impairment existed as of September 30, 2024. See Note 8—Intangible Assets and 
Goodwill. 
Accrued litigation. The Company evaluates the likelihood of an unfavorable outcome in legal or regulatory 
proceedings to which it is a party and records a loss contingency when it is probable that a liability has been 
incurred and the amount of the loss can be reasonably estimated. These judgments are inherently subjective and 
based on a number of factors, including the specifics of such legal or regulatory proceedings, the merits of the 
Company’s defenses and consultation with internal and external legal counsel. Actual outcomes of these legal and 
regulatory proceedings may differ materially from the Company’s estimates. The Company expenses legal costs as 
incurred in professional fees on the consolidated statements of operations. See Note 20—Legal Matters. 
Revenue recognition. The Company’s net revenue is comprised principally of the following categories: service 
revenue, data processing revenue, international transaction revenue and other revenue, reduced by client 
incentives. As a payments network service provider, the Company’s obligation to the customer is to stand ready to 
provide continuous access to Visa’s payments network over the contractual term, facilitate the processing of 
payment transactions, including authorization, clearing and settlement, and deliver related products and services. 
The Company delivers its payments network services directly to issuers and acquirers, who provide those services 
to others within the payments network: the merchants and consumers. The Company considers all parties in Visa’s 
payments network as customers. The Company earns net revenue primarily from issuers and acquirers. 
Consideration is variable based primarily upon the amount and type of transactions and payments volume on Visa’s 
products. The transaction price for each specific service is reported net of discounts attributable to individual 
services or fees. The Company recognizes revenue, net of sales and other similar taxes, as the payments network 
services are performed in an amount that reflects the consideration the Company expects to receive in exchange for 
those services. The Company has elected the optional exemption to not disclose the remaining performance 
obligations related to payments network services and other performance obligations which are constrained by and 
dependent upon the future performance of its clients, which are variable in nature. The Company also recognizes 
revenue, net of sales and other similar taxes, from other value-added services, including issuing solutions, 
acceptance solutions, risk and identity solutions, open banking solutions and advisory services, as these value-
added services are performed. 
For revenue generated from arrangements that involve third parties, the Company evaluates whether it is the 
principal, and recognizes revenue on a gross basis, or the agent, and recognizes revenue on a net basis. In this 
assessment, the Company considers if it obtains the control of the specified services before they are transferred to 
the customer, or if the Company is arranging for the services to be provided. 
Service revenue consists mainly of revenue earned for services provided in support of client usage of Visa 
payment services. This revenue includes fees related to payments volumes. Visa’s obligation is to stand ready to 
67 

provide continuous access to Visa’s payments network and related services with respect to Visa-branded payments 
programs. Current quarter service revenue is primarily assessed using a calculation of current quarter’s pricing 
applied to the prior quarter’s payments volume. 
Data processing revenue consists of revenue earned for authorization, clearing and settlement; value-added 
services related to issuing, acceptance, and risk and identity solutions; network access; and other maintenance and 
support services that facilitate transaction and information processing among the Company’s clients globally. Data 
processing revenue is recognized in the same period the related transactions occur or services are performed. 
International transaction revenue is earned for cross-border transaction processing and currency conversion 
activities. Cross-border transactions arise when the country of origin of the issuer or financial institution originating 
the transaction is different from that of the beneficiary. International transaction revenue is recognized in the same 
period the cross-border transactions occur or services are performed. 
Other revenue consists mainly of value-added services related to advisory, marketing and certain card 
benefits; license fees for use of the Visa brand or technology; and fees for account holder services, certification and 
licensing. Other revenue is recognized in the same period the related transactions occur or services are performed. 
Client incentives. The Company enters into long-term contracts with financial institution clients, merchants and 
other business partners for various programs that provide cash and other incentives designed to increase revenue 
by growing payments volume, increasing Visa product acceptance, encouraging merchant acceptance and use of 
Visa payment services and driving innovation. Incentives are classified as reductions to net revenue within client 
incentives, unless the incentive is a cash payment made in exchange for a distinct good or service provided by the 
customer, in which case the payment is classified as operating expenses. The Company generally capitalizes 
upfront and fixed incentive payments as client incentives assets under these agreements when paid and amortizes 
the amounts as reductions to net revenue ratably over the contractual term. Incentives that are earned by the 
customer based on performance targets are recorded as reductions to net revenue when earned based on 
management's estimate of each client's future performance and the unpaid portion is recognized as client incentives 
liabilities. These accruals are regularly reviewed and estimates of performance are adjusted, as appropriate, based 
on changes in performance expectations, actual client performance, amendments to existing contracts or the 
execution of new contracts. Client incentives assets and liabilities are classified on the consolidated balance sheets 
as current or long-term based on a 12-month operating cycle. 
Marketing. The Company expenses costs for the production of advertising as incurred. The cost of media 
advertising is expensed when the advertising takes place. Sponsorship costs are recognized over the period in 
which the Company benefits from the sponsorship rights. Promotional costs are expensed as incurred, when the 
related services are received, or when the related event occurs. 
Income taxes. The Company accounts for income taxes using the asset and liability method. Deferred tax 
assets and liabilities are recognized to reflect the future tax consequences attributable to temporary differences 
between the financial statement carrying amounts and the respective tax basis of existing assets and liabilities, and 
operating loss and credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax laws and 
rates expected to be applied to taxable income in the years in which those temporary differences are expected to be 
recovered or settled. In assessing whether deferred tax assets are realizable, management considers whether it is 
more likely than not that some portion or all of the deferred tax assets will not be realized. A valuation allowance is 
recorded for the portions that are not expected to be realized based on the level of historical taxable income, 
projections of future taxable income over the periods in which the temporary differences are deductible, and 
qualifying tax planning strategies. 
Where interpretation of the tax law may be uncertain, the Company recognizes, measures and discloses 
income tax uncertainties. The Company accounts for interest expenses and penalties, if any, related to uncertain tax 
positions in interest expense and investment income (expense) and other, respectively, on the consolidated 
statements of operations. See Note 19—Income Taxes. 
Foreign currency remeasurement and translation. The Company’s functional currency is the U.S. dollar for the 
majority of its foreign operations except for Visa Europe Limited (Visa Europe) whose functional currency is the 
Euro. Transactions denominated in currencies other than the applicable functional currency are converted to the 
functional currency at the exchange rate on the transaction date. At period end, monetary assets and liabilities are 
remeasured to the functional currency using exchange rates in effect at the balance sheet dates. Nonmonetary 
68 

assets and liabilities are remeasured at historical exchange rates. Resulting foreign currency transaction gains and 
losses related to conversion and remeasurement are recorded in general and administrative expense on the 
consolidated statements of operations and were not material for fiscal 2024, 2023 and 2022. 
Where a non-U.S. currency is the functional currency, translation from that functional currency to the U.S. 
dollar is performed for balance sheet accounts using exchange rates in effect at the balance sheet dates and for 
revenue and expense accounts using an average exchange rate for the period. Resulting translation adjustments 
are reported as a component of accumulated other comprehensive income (loss) on the consolidated balance 
sheets. 
Derivative and hedging instruments. Derivatives are carried at fair value on a gross basis on the consolidated 
balance sheets. The Company utilizes foreign exchange forward contracts to hedge against foreign currency 
exchange rate fluctuations related to certain monetary assets and liabilities denominated in foreign currencies. 
Gains and losses resulting from changes in the fair value of these derivative instruments not designated for hedge 
accounting are recorded in general and administrative expense on the consolidated statements of operations. 
The Company also uses foreign exchange forward contracts, which are designated as cash flow hedges, to 
reduce its exposure to foreign currency rate changes on forecasted non-functional currency denominated 
operational cash flows. The terms of these derivative instruments are generally no more than 12 months. The 
Company uses regression analysis to assess hedge effectiveness prospectively and retrospectively. The 
effectiveness tests are performed on foreign exchange forward contracts based on changes in the spot rate of the 
derivative instrument compared to changes in the spot rate of the forecasted hedged transaction. Forward points 
are excluded from effectiveness testing purposes and are reported in earnings. Gains and losses resulting from 
changes in the fair value of derivative instruments designated as cash flow hedges are recorded in other 
comprehensive income (loss). When the forecasted transaction occurs and is recognized in earnings, the amount in 
accumulated other comprehensive income (loss) related to that hedge is reclassified to the consolidated statements 
of operations in the corresponding account where revenue or expense is recorded. Derivative instruments 
designated as cash flow hedges are subject to master netting agreements, which provide the Company with a legal 
right to net settle multiple payable and receivable positions with the same counterparty, in a single currency through 
a single payment. However, the Company presents fair values on a gross basis on the consolidated balance sheets. 
The Company designated its Euro notes, a non-derivative financial instrument, as net investment hedges 
against a portion of the Company’s Euro-denominated net investment in Visa Europe. The Company also holds 
interest rate and cross-currency swap agreements on a portion of the outstanding senior notes that allows the 
Company to manage its interest rate exposure through a combination of fixed and floating rates and reduce the 
overall cost of borrowing. The Company designated the interest rate swaps as fair value hedges and the cross-
currency swaps as net investment hedges. Gains and losses related to hedging instruments for fair value hedges 
are recognized in interest expense along with a corresponding loss or gain related to the change in the fair value of 
the underlying hedged item in the same line item on the consolidated statements of operations. Gains and losses 
related to derivative and non-derivative hedging instruments for net investment hedges are recorded in other 
comprehensive income (loss). 
Cash flows associated with derivatives designated as a cash flow hedge are classified as an operating activity 
on the consolidated statements of cash flows. Cash flows associated with derivatives designated as a fair value 
hedge or a net investment hedge are classified as an investing activity. Cash flows associated with derivatives not 
designated as a hedging instrument are classified as an operating activity. See Note 13—Derivative and Hedging 
Instruments. 
Share-based compensation. The Company measures share-based compensation cost at the grant date, net of 
estimated forfeitures, based on the estimated fair value of the award. The Company recognizes compensation cost 
for awards with only service conditions on a straight-line basis over the requisite service period, which is generally 
the vesting period. Compensation cost for performance-based awards is recognized on a graded-vesting basis. The 
amount is initially estimated based on target performance and is adjusted as appropriate based on management’s 
best estimate throughout the performance period. See Note 17—Share-based Compensation. 
Earnings per share. The Company calculates earnings per share using the two-class method to reflect the 
different rights of each class of outstanding common stock and participating securities. 
69 

Basic earnings per share is computed by dividing net income available to each class of shares by the 
weighted-average number of shares of common stock and participating securities outstanding during the period. 
Participating securities include the Company’s series A, B and C preferred stock and restricted stock units (RSUs) 
that contain non-forfeitable rights to dividends or dividend equivalents. Net income is allocated to each class of 
common stock and participating securities based on its proportional ownership on an as-converted basis. The 
weighted-average number of shares outstanding of each class of common stock reflects changes in ownership over 
the periods presented. See Note 15—Stockholders’ Equity. 
Diluted earnings per share is computed by dividing net income available to each class of shares by the 
weighted-average number of shares of common stock outstanding, participating securities outstanding and, if 
dilutive, potential class A common stock equivalent shares outstanding during the period. Dilutive class A common 
stock equivalents may consist of: (1) shares of class A common stock issuable upon the conversion of series A, B 
and C preferred stock and class B-1, B-2 and C common stock based on the conversion rates in effect through the 
period, and (2) incremental shares of class A common stock calculated by applying the treasury stock method to the 
assumed exercise of employee stock options, the assumed purchase of stock under the Company’s Employee 
Stock Purchase Plan and the assumed vesting of unearned performance shares. See Note 16—Earnings Per 
Share. 
Note 2—Acquisitions 
Pending Acquisition 
In September 2024, Visa entered into a definitive agreement to acquire Featurespace Limited, a developer of 
real-time artificial intelligence payments protection technology that prevents and mitigates payments fraud and 
financial crime risks. This acquisition is subject to customary closing conditions, including applicable regulatory 
approvals. 
Fiscal 2024 Acquisition 
In January 2024, Visa acquired Pismo Holdings, a global cloud-native issuer processing and core banking 
platform, for a purchase consideration of $929 million. The Company allocated $139 million of the purchase 
consideration to technology, customer relationships, other net assets acquired and deferred tax liabilities and the 
remaining $790 million to goodwill. 
Note 3—Revenue 
The nature, amount, timing and uncertainty of the Company’s revenue and cash flows and how they are 
affected by economic factors are most appropriately depicted through the Company’s revenue categories and 
geographical markets. The following tables disaggregate the Company’s net revenue by revenue category and by 
geography: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Service revenue .......................................................................................... $ 
16,114 $ 
14,826 $ 
13,361 
Data processing revenue........................................................................... 
17,714 
16,007 
14,438 
International transaction revenue ............................................................. 
12,665 
11,638 
9,815 
Other revenue.............................................................................................. 
3,197 
2,479 
1,991 
Client incentives .......................................................................................... 
(13,764) 
(12,297) 
(10,295) 
Net revenue ............................................................................................... $ 
35,926 $ 
32,653 $ 
29,310 
70 

For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
U.S. ............................................................................................................... $ 
14,780 $ 
14,138 $ 
12,851 
International ................................................................................................. 
21,146 
18,515 
16,459 
Net revenue ................................................................................................ $ 
35,926 $ 
32,653 $ 
29,310 
Remaining performance obligations are comprised of deferred revenue and contract revenue that will be 
invoiced and recognized as revenue in future periods primarily related to value-added services. As of September 30, 
2024, the remaining performance obligations were $4.1 billion. The Company expects approximately half to be 
recognized as revenue in the next two years and the remaining thereafter. However, the amount and timing of 
revenue recognition is affected by several factors, including contract modifications and terminations, which could 
impact the estimate of amounts allocated to remaining performance obligations and when such revenue could be 
recognized. 
Note 4—Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents 
The Company reconciles cash, cash equivalents, restricted cash and restricted cash equivalents reported on 
the consolidated balance sheets that aggregate to the beginning and ending balances shown in the consolidated 
statements of cash flows as follows: 
September 30, 
2024 
2023 
(in millions) 
Cash and cash equivalents ................................................................................................... $ 
11,975 $ 
16,286 
Restricted cash and restricted cash equivalents: 
U.S. litigation escrow ......................................................................................................... 
3,089 
1,764 
Customer collateral ............................................................................................................ 
3,524 
3,005 
Prepaid expenses and other current assets ................................................................. 
1,175 
935 
Cash, cash equivalents, restricted cash and restricted cash equivalents............ $ 
19,763 $ 
21,990 
Prepaid expenses and other current assets include restricted cash and restricted cash equivalents related to 
funds held by the Company on behalf of clients in segregated bank accounts that generally cannot be withdrawn or 
used for general operating activities. These amounts are offset by corresponding liabilities recorded in accrued 
liabilities on the Company’s consolidated balance sheets. 
Note 5—U.S. and Europe Retrospective Responsibility Plans U.S. Retrospective Responsibility Plan 
The Company has established several related mechanisms designed to address potential liability under certain 
litigation (U.S. covered litigation). These mechanisms are included in and referred to as the U.S. retrospective 
responsibility plan and consist of a U.S. litigation escrow agreement, the conversion feature of the Company’s 
shares of class B common stock, the makewhole agreements relating to the class B-1 common stock exchange 
offer, the indemnification obligations of the Visa U.S.A. Inc. (Visa U.S.A.) members, an interchange judgment 
sharing agreement, a loss sharing agreement and an omnibus agreement, as amended. 
U.S. covered litigation consists of a number of matters that have been settled or otherwise fully or substantially 
resolved, as well as the following: 
• the Interchange Multidistrict Litigation. In re Payment Card Interchange Fee and Merchant Discount 
Antitrust Litigation, 1:05-md-01720-JG-JO (E.D.N.Y.) or MDL 1720, including all cases currently included in 
MDL 1720, any other case that includes claims for damages relating to the period prior to the Company’s 
initial public offering (IPO) that has been or is transferred for coordinated or consolidated pre-trial 
proceedings at any time to MDL 1720 by the Judicial Panel on Multidistrict Litigation or otherwise included 
at any time in MDL 1720 by order of any court of competent jurisdiction; 
71 

• any claim that challenges the reorganization or the consummation thereof; provided that such claim is 
transferred for coordinated or consolidated pre-trial proceedings at any time to MDL 1720 by the Judicial 
Panel on Multidistrict Litigation or otherwise included at any time in MDL 1720 by order of any court of 
competent jurisdiction; and 
• any case brought after October 22, 2015 by a merchant that opted out of the Rule 23(b)(3) settlement class 
in MDL 1720 that arises out of facts or circumstances substantially similar to those alleged in MDL 1720 and 
that is not transferred to or otherwise included in MDL 1720. See Note 20—Legal Matters. 
U.S. litigation escrow agreement. In accordance with the U.S. litigation escrow agreement, the Company 
maintains an escrow account, from which settlements of, or judgments in, the U.S. covered litigation are paid. The 
decision to add funds to the escrow account is made by the board of directors, upon request by the Company’s 
litigation committee, all members of which are affiliated with, or act for, certain Visa U.S.A. members. The accrual 
related to the U.S. covered litigation could be either higher or lower than the U.S. litigation escrow account balance. 
See Note 20—Legal Matters. 
The following table presents the changes in the U.S. litigation escrow account: 
For the Years Ended 
September 30, 
2024 
2023 
(in millions) 
Balance as of beginning of period ........................................................................................ $ 
1,764 $ 
1,449 
Deposits into the U.S. litigation escrow account............................................................ 
1,500 
1,000 
Payments to opt-out merchants(1) , net of interest earned on escrow funds .............. 
(175) 
(685) 
Balance as of end of period................................................................................................ $ 
3,089 $ 
1,764 
(1) These payments are associated with the interchange multidistrict litigation. See Note 20—Legal Matters. 
Conversion feature. Under the terms of the plan, when the Company funds the U.S. litigation escrow account, 
the value of the Company’s class B-1 and B-2 common stock is subject to dilution through a downward adjustment 
to the rate at which shares of class B-1 and B-2 common stock ultimately convert into shares of class A common 
stock. This has the same economic effect on earnings per share as repurchasing the Company’s class A common 
stock, because it reduces the class B conversion rate and consequently the as-converted class A common stock 
share count with each deposit amount. See Note 15—Stockholders’ Equity. 
Makewhole agreements. As a condition to participating in the class B-1 common stock exchange offer, each 
participating stockholder, together with its respective parent guarantors (as applicable), entered into a separate 
makewhole agreement with Visa pursuant to which the holder agreed to reimburse Visa in cash for the portion of 
certain future deposits into the U.S. litigation escrow account that, but for the holder's participation in the exchange 
offer, would have been absorbed by such holder through a reduction in the class B-1 conversion rate in respect of 
the class B-1 common stock it tendered in the exchange offer. Payments under the makewhole agreements arise 
when, as a result of a deposit into the U.S. litigation escrow account, the as-converted value of the class B-2 
common stock a holder received in the exchange offer becomes or is already less than zero, but the class B-1 
conversion rate remains greater than or equal to zero. No additional payment obligations will arise under the 
makewhole agreements after the class B-1 conversion rate reaches zero. See Note 15—Stockholders’ Equity. 
Indemnification obligations. To the extent that amounts available under the U.S. litigation escrow arrangement 
and other agreements in the plan are insufficient to fully resolve the U.S. covered litigation, the Company will use 
commercially reasonable efforts to enforce the indemnification obligations of Visa U.S.A.’s members for such 
excess amounts, including but not limited to enforcing indemnification obligations pursuant to Visa U.S.A.’s 
certificate of incorporation and bylaws and in accordance with their membership agreements. 
Interchange judgment sharing agreement. Visa U.S.A. and Visa International Service Association (Visa 
International) have entered into an interchange judgment sharing agreement with certain Visa U.S.A. members that 
have been named as defendants in the interchange multidistrict litigation, which is described in Note 20—Legal 
Matters. Under this judgment sharing agreement, Visa U.S.A. members that are signatories will pay their 
membership proportion of the amount of a final judgment not allocated to the conduct of Mastercard. 
72 

Loss sharing agreement. Visa has entered into a loss sharing agreement with Visa U.S.A., Visa International 
and certain Visa U.S.A. members. The loss sharing agreement provides for the indemnification of Visa U.S.A., Visa 
International and, in certain circumstances, Visa with respect to: (i) the amount of a final judgment paid by Visa 
U.S.A. or Visa International in the U.S. covered litigation after the operation of the U.S. litigation escrow 
arrangement, conversion feature of the Company’s class B common stock and interchange judgment sharing 
agreement, plus any amounts reimbursable to the interchange judgment sharing agreement signatories; or (ii) the 
damages portion of a settlement of a U.S. covered litigation that is approved as required under Visa U.S.A.’s 
certificate of incorporation by the vote of Visa U.S.A.’s specified voting members. The several obligation of each 
bank that is a party to the loss sharing agreement will equal the amount of any final judgment enforceable against 
Visa U.S.A., Visa International or any other signatory to the interchange judgment sharing agreement, or the amount 
of any approved settlement of a U.S. covered litigation, multiplied by such bank’s then-current membership 
proportion as calculated in accordance with Visa U.S.A.’s certificate of incorporation. 
On October 22, 2015, Visa entered into an amendment to the loss sharing agreement. The amendment 
includes within the scope of U.S. covered litigation any action brought after the amendment by an opt-out from the 
Rule 23(b)(3) Settlement Class in MDL 1720 that arises out of facts or circumstances substantially similar to those 
alleged in MDL 1720 and that is not transferred to or otherwise included in MDL 1720. On the same date, Visa 
entered into amendments to the interchange judgment sharing agreement and omnibus agreement that include any 
such action within the scope of those agreements as well. 
Omnibus agreement. Visa entered into an omnibus agreement with Mastercard and certain Visa U.S.A. 
members that confirmed and memorialized the signatories’ intentions with respect to the loss sharing agreement, 
the interchange judgment sharing agreement and other agreements relating to the interchange multidistrict litigation, 
see Note 20—Legal Matters. Under the omnibus agreement, the monetary portion of any settlement of the 
interchange multidistrict litigation covered by the omnibus agreement would be divided into a Mastercard portion at 
33.3333% and a Visa portion at 66.6667%. In addition, the monetary portion of any judgment assigned to Visa-
related claims in accordance with the omnibus agreement would be treated as a Visa portion. Visa would have no 
liability for the monetary portion of any judgment assigned to Mastercard-related claims in accordance with the 
omnibus agreement, and if a judgment is not assigned to Visa-related claims or Mastercard-related claims in 
accordance with the omnibus agreement, then any monetary liability would be divided into a Mastercard portion at 
33.3333% and a Visa portion at 66.6667%. The Visa portion of a settlement or judgment covered by the omnibus 
agreement would be allocated in accordance with specified provisions of the Company’s U.S. retrospective 
responsibility plan. The litigation provision on the consolidated statements of operations was not impacted by the 
execution of the omnibus agreement. 
On August 26, 2014, Visa entered into an amendment to the omnibus agreement. The omnibus amendment 
makes applicable to certain settlements in opt-out cases in the interchange multidistrict litigation the settlement-
sharing provisions of the omnibus agreement, pursuant to which the monetary portion of any settlement of the 
interchange multidistrict litigation covered by the omnibus agreement would be divided into a Mastercard portion at 
33.3333% and a Visa portion at 66.6667%. The omnibus amendment also provides that in the event of termination 
of the class settlement agreement, Visa and Mastercard would make mutually acceptable arrangements so that 
Visa shall have received two-thirds and Mastercard shall have received one-third of the total of (i) the sums paid to 
defendants as a result of the termination of the settlement agreement and (ii) the takedown payments previously 
made to defendants. 
Europe Retrospective Responsibility Plan 
UK loss sharing agreement. The Company has entered into a loss sharing agreement with Visa Europe and 
certain of Visa Europe’s member financial institutions located in the United Kingdom (UK LSA members). Each of 
the UK LSA members has agreed, on a several and not joint basis, to compensate the Company for certain losses 
which may be incurred by the Company, Visa Europe or their affiliates as a result of certain existing and potential 
litigation relating to the setting and implementation of domestic multilateral interchange fee rates in the United 
Kingdom prior to the closing of the Visa Europe acquisition (Closing), subject to the terms and conditions set forth 
therein and, with respect to each UK LSA member, up to a maximum amount of the up-front cash consideration 
received by such UK LSA member. The UK LSA members’ obligations under the UK loss sharing agreement are 
conditional upon, among other things, either (a) losses valued in excess of the sterling equivalent on June 21, 2016 
of €1.0 billion having arisen in UK covered claims (and such losses having reduced the conversion rate of the series 
B preferred stock accordingly), or (b) the conversion rate of the series B preferred stock having been reduced to 
73 

zero pursuant to losses arising in claims relating to multilateral interchange fee rate setting in the Visa Europe 
territory. 
Litigation management deed. The Company has entered into a litigation management deed with Visa Europe 
which sets forth the agreed upon procedures for the management of the VE territory covered litigation, the allocation 
of losses resulting from this litigation (VE territory covered losses) between the series B and C preferred stock, and 
any accelerated conversion or reduction in the conversion rate of the shares of series B and C preferred stock. The 
litigation management deed applies only to VE territory covered litigation (and resultant losses and liabilities). The 
litigation management deed provides that the Company will generally control the conduct of the VE territory covered 
litigation, subject to certain obligations to report and consult with the litigation management committee for VE 
territory covered litigation (VE Territory Litigation Management Committee). The VE Territory Litigation Management 
Committee, which is composed of representatives of certain Visa Europe members, has also been granted consent 
rights to approve certain material decisions in relation to the VE territory covered litigation. 
The Company obtained certain protections for VE territory covered losses through the series B and C preferred 
stock, the UK loss sharing agreement and the litigation management deed (collectively Europe retrospective 
responsibility plan). The plan covers VE territory covered litigation (and resultant liabilities and losses) relating to the 
covered period, which generally refers to the period before the Closing. Visa’s protection from the plan is further 
limited to 70% of any liabilities where the claim relates to inter-regional multilateral interchange fee rates, where the 
issuer is located outside the Visa Europe territory and the merchant is located within the Visa Europe territory. The 
plan does not protect the Company in Europe against all types of litigation or remedies or fines imposed in 
competition law enforcement proceedings, only the interchange litigation specifically covered by the plan’s terms. 
Unlike the U.S. retrospective responsibility plan, the Europe retrospective responsibility plan does not have an 
escrow account that is used to fund settlements or judgments. The Company is entitled to recover VE territory 
covered losses through periodic adjustments to the class A common stock conversion rates applicable to the series 
B and C preferred stock. The total amount of protection available through the preferred stock component of the 
Europe retrospective responsibility plan is equivalent to the as-converted value of the preferred stock, which can be 
calculated at any point in time as the product of: (a) the outstanding number of shares of preferred stock; (b) the 
current conversion rate applicable to each series of preferred stock; and (c) Visa’s class A common stock price. This 
amount differs from the value of the preferred stock recorded within stockholders’ equity on the Company’s 
consolidated balance sheets. The book value of the preferred stock reflects its historical value recorded at the 
Closing less VE territory covered losses recovered through a reduction of the applicable conversion rate. The book 
value does not reflect changes in the underlying class A common stock price subsequent to the Closing. 
Visa Inc. net income is not impacted by VE territory covered losses as long as the as-converted value of the 
preferred stock is greater than the covered loss. VE territory covered losses are recorded when the loss is deemed 
to be probable and reasonably estimable, or in the case of attorney’s fees, when incurred. Concurrently, the 
Company records a reduction to stockholders’ equity in the contra-equity account right to recover for covered 
losses, which represents the Company’s right to recover such losses through adjustments to the conversion rate 
applicable to the preferred stock. 
VE territory covered losses may be recorded before the corresponding adjustment to the applicable conversion 
rate is effected. Adjustments to the conversion rate may be executed once in any six-month period unless a single, 
individual loss greater than €20 million is incurred, in which case, the six-month limitation does not apply. When the 
adjustment to the conversion rate is made, the amount previously recorded in right to recover for covered losses is 
then recorded against the book value of the preferred stock within stockholders’ equity. 
As required by the litigation management deed, on June 21, 2024, the eighth anniversary of the Visa Europe 
acquisition, Visa, in consultation with the VE Territory Litigation Management Committee, carried out a release 
assessment. After the completion of this assessment, the Company released $2.7 billion of the as-converted value 
from its series B and C preferred stock and issued 99,264 shares of series A preferred stock in July 2024 (Eighth 
Anniversary Release). Each holder of a share of series B and C preferred stock received a number of series A 
preferred stock equal to the applicable conversion adjustment divided by 100. The Company paid $5 million in cash 
in lieu of issuing fractional shares of series A preferred stock. Each share of series A preferred stock will be 
automatically converted into 100 shares of class A common stock in connection with a sale to a person eligible to 
hold class A common stock in accordance with Visa’s certificate of incorporation. 
74 

The following table presents the activities related to VE territory covered losses in the preferred stock and right 
to recover for covered losses within stockholders’ equity: 
For the Year Ended 
September 30, 2024 
Preferred Stock 
Right to 
Recover for 
Covered 
Losses
Series B 
Series C 
(in millions) 
Balance as of beginning of period............................................................. $ 
441 $ 
801 $ 
(140) 
VE territory covered losses incurred(1) ................................................ 
— 
— 
(139) 
Recovery through conversion rate adjustment(2) ............................... 
(161) 
(20) 
175 
Eighth Anniversary Release ................................................................. 
(176) 
(394) 
— 
Balance as of end of period.................................................................... $ 
104 $ 
387 $ 
(104) 
For the Year Ended 
September 30, 2023 
Preferred Stock 
Right to 
Recover for 
Covered 
Losses
Series B 
Series C 
(in millions) 
Balance as of beginning of period............................................................. $ 
460 $ 
812 $ 
(35) 
VE territory covered losses incurred(1) ................................................ 
— 
— 
(136) 
Recovery through conversion rate adjustment(2) ............................... 
(19) 
(11) 
31 
Balance as of end of period ....................................................................... $ 
441 $ 
801 $ 
(140) 
(1) VE territory covered losses incurred reflect settlements with merchants and additional legal costs. See Note 20—Legal Matters. 
(2) Adjustment to right to recover for covered losses for the conversion rate adjustment differs from the actual recovered amount due to 
differences in foreign exchange rates between the time the losses were incurred and the subsequent recovery through the conversion rate 
adjustment. 
The following table presents the as-converted value of the preferred stock available to recover VE territory 
covered losses compared to the book value of preferred stock recorded within the Company’s consolidated balance 
sheets: 
September 30, 
2024 
2023 
As-converted 
Value of 
Preferred 
Stock(1),(2) 
Book Value of 
Preferred 
Stock(1) 
As-converted 
Value of 
Preferred 
Stock(1),(3) 
Book Value of 
Preferred 
Stock(1) 
(in millions) 
Series B preferred stock ................................................. $ 
684 $ 
104 $ 
1,676 $ 
441 
Series C preferred stock ................................................. 
1,550 
387 
2,635 
801 
Total................................................................................... 
2,234 
491 
4,311 
1,242 
Less: right to recover for covered losses ................ 
(104) 
(104) 
(140) 
(140) 
Total recovery for covered losses available .......... $ 
2,130 $ 
387 $ 
4,171 $ 
1,102 
(1) Figures in the table may not recalculate exactly due to rounding. As-converted and book values are based on unrounded numbers. 
(2) As of September 30, 2024, the as-converted value of preferred stock is calculated as the product of: (a) 2 million and 3 million shares of the 
series B and C preferred stock outstanding, respectively; (b) 1.0030 and 1.7860, the class A common stock conversion rate applicable to the 
series B and C preferred stock outstanding, respectively; and (c) $274.95, Visa’s class A common stock closing stock price.
(3) As of September 30, 2023, the as-converted value of preferred stock is calculated as the product of: (a) 2 million and 3 million shares of the 
series B and C preferred stock outstanding, respectively; (b) 2.9370 and 3.6290, the class A common stock conversion rate applicable to the 
series B and C preferred stock outstanding, respectively; and (c) $230.01, Visa’s class A common stock closing stock price. 
75 

Note 6—Fair Value Measurements and Investments 
Assets and Liabilities Measured at Fair Value on a Recurring Basis 
Fair Value Measurements as of September 30 
Using Inputs Considered as 
Level 1 
Level 2 
2024 
2023 
2024 
2023 
(in millions) 
Assets 
Cash equivalents and restricted cash 
equivalents: 
Money market funds .................................................. $ 
10,403 
$ 
13,504 $ 
— 
$ 
— 
U.S. Treasury securities ............................................ 
7 
301 
— 
— 
Investment securities: 
Marketable equity securities..................................... 
301 
339 
— 
— 
U.S. government-sponsored debt securities.......... 
— 
— 
496 
1,108 
U.S. Treasury securities ............................................ 
4,948 
4,316 
— 
— 
Other current and non-current assets: 
Money market funds .................................................. 
25 
23 
— 
— 
Derivative instruments............................................... 
— 
— 
103 
293 
Total ................................................................................. $ 
15,684 
$ 
18,483 $ 
599 
$ 
1,401 
Liabilities 
Accrued compensation and benefits: 
Deferred compensation liability................................ $ 
238 
$ 
175 $ 
— 
$ 
— 
Accrued and other liabilities: 
Derivative instruments............................................... 
— 
— 
226 
396 
Total ................................................................................. $ 
238 
$ 
175 $ 
226 
$ 
396 
Level 1 assets and liabilities. Money market funds, U.S. Treasury securities and marketable equity securities 
are classified as Level 1 within the fair value hierarchy, as fair value is based on unadjusted quoted prices in active 
markets for identical assets. The Company’s deferred compensation liability is measured at fair value based on 
marketable equity securities held under the deferred compensation plan. 
Level 2 assets and liabilities. The fair value of U.S. government-sponsored debt securities, as provided by 
third-party pricing vendors, is based on quoted prices in active markets for similar, not identical, assets. Derivative 
instruments are valued using inputs that are observable in the market or can be derived principally from or 
corroborated by observable market data. 
U.S. Government-sponsored Debt Securities and U.S. Treasury Securities 
The amortized cost, unrealized gains and losses and fair value of debt securities were as follows: 
September 30, 2024 
Amortized 
Cost 
Gross Unrealized 
Fair 
Value
Gains 
Losses 
(in millions) 
U.S. government-sponsored debt securities .............. $ 
492 $ 
4 $ 
— $ 
496 
U.S. Treasury securities................................................. 
4,920 
40 
(5) 
4,955 
Total.................................................................................. $ 
5,412 $ 
44 $ 
(5) $ 
5,451 
76 

September 30, 2023 
Amortized 
Cost 
Gross Unrealized 
Fair 
Value
Gains 
Losses 
(in millions) 
U.S. government-sponsored debt securities .............. $ 
1,109 $ 
1 $ 
(2) $ 
1,108 
U.S. Treasury securities................................................. 
4,697 
— 
(80) 
4,617 
Total................................................................................... $ 
5,806 $ 
1 $ 
(82) $ 
5,725 
Debt securities with unrealized losses for less than 12 months and 12 months or greater were as follows: 
September 30, 2024 
Less Than 12 Months 
12 Months or Greater 
Fair Value 
Gross 
Unrealized 
Losses 
Fair Value 
Gross 
Unrealized 
Losses 
(in millions) 
U.S. government-sponsored debt securities .............. $ 
— $ 
— $ 
164 $ 
— 
U.S. Treasury securities................................................. 
— 
— 
1,019 
(5) 
Total.................................................................................. $ 
— $ 
— $ 
1,183 $ 
(5) 
September 30, 2023 
Less Than 12 Months 
12 Months or Greater 
Fair Value 
Gross 
Unrealized 
Losses 
Fair Value 
Gross 
Unrealized 
Losses 
(in millions) 
U.S. government-sponsored debt securities .............. $ 
412 $ 
(2) $ 
50 $ 
— 
U.S. Treasury securities................................................. 
1,360 
(12) 
2,128 
(68) 
Total................................................................................... $ 
1,772 $ 
(14) $ 
2,178 $ 
(68) 
The unrealized losses were primarily attributable to changes in interest rates. 
The stated maturities of debt securities were as follows: 
September 30, 
2024 
(in millions) 
Due within one year ........................................................................................................................................... $ 
2,968 
Due after one year through five years ............................................................................................................ 
2,483 
Total..................................................................................................................................................................... $ 
5,451 
Equity Securities 
For fiscal 2024, 2023 and 2022, the Company recognized net unrealized gains of $12 million and net 
unrealized losses of $102 million and $393 million, respectively, on marketable and non-marketable equity securities 
held as of period end. 
Fair value measurement alternative. The Company’s investments in privately held companies do not have 
readily determinable fair values. These investments are measured at fair value on a non-recurring basis and are 
classified as Level 3 due to the absence of quoted market prices, the inherent lack of liquidity and the fact that 
significant inputs used to measure fair value are unobservable and require management’s judgment. 
77 

The following table summarizes the Company’s non-marketable equity securities held as of period end that 
were accounted for using the fair value measurement alternative: 
September 30, 
2024 
2023 
(in millions) 
Initial cost basis........................................................................................................................ $ 
711 $ 
719 
Adjustments: 
Upward adjustments........................................................................................................... 
910 
899 
Downward adjustments, including impairment............................................................... 
(465) 
(445) 
Carrying amount .................................................................................................................... $ 
1,156 $ 
1,173 
Unrealized gains and losses of the Company’s non-marketable equity securities held as of period end that 
were accounted for using the fair value measurement alternative were as follows: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Upward adjustments ................................................................................... $ 
10 $ 
94 $ 
231 
Downward adjustments, including impairment ....................................... $ 
(35) $ 
(99) $ 
(341) 
Investment Income (Expense) 
Investment income (expense) consisted of the following: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Interest and dividend income on cash and investments ....................... $ 
992 $ 
745 $ 
69 
Gains (losses) on investments, net .......................................................... 
(44) 
(82) 
(296) 
Investment income (expense)................................................................ $ 
948 $ 
663 $ 
(227) 
Other Fair Value Disclosures 
Debt. Debt instruments are measured at amortized cost on the Company’s consolidated balance sheets. The 
fair value of the debt instruments, as provided by third-party pricing vendors, is based on quoted prices in active 
markets for similar, not identical, assets. If measured at fair value in the financial statements, these instruments 
would be classified as Level 2 in the fair value hierarchy. As of September 30, 2024, the carrying value and 
estimated fair value of debt was $20.8 billion and $19.2 billion, respectively. As of September 30, 2023, the carrying 
value and estimated fair value of debt was $20.5 billion and $17.7 billion, respectively. 
Other financial instruments not measured at fair value. As of September 30, 2024, the carrying values of 
settlement receivable and payable and customer collateral are an approximate fair value due to their generally short 
maturities. If measured at fair value in the financial statements, these financial instruments would be classified as 
Level 2 in the fair value hierarchy. 
78 

Note 7—Property, Equipment and Technology, Net 
Property, equipment and technology, net, consisted of the following: 
September 30, 
2024 
2023 
(in millions) 
Land........................................................................................................................................... $ 
72 $ 
71 
Buildings and building improvements................................................................................... 
1,042 
1,022 
Furniture, equipment and leasehold improvements........................................................... 
2,301 
2,146 
Construction-in-progress........................................................................................................ 
222 
344 
Technology ............................................................................................................................... 
5,660 
5,197 
Total property, equipment and technology.................................................................... 
9,297 
8,780 
Accumulated depreciation and amortization .................................................................. 
(5,473) 
(5,355) 
Property, equipment and technology, net ...................................................................... $ 
3,824 $ 
3,425 
As of September 30, 2024 and 2023, accumulated amortization for technology was $3.5 billion and $3.4 billion, 
respectively. 
For fiscal 2024, 2023 and 2022, depreciation and amortization expense related to property, equipment and 
technology was $955 million, $867 million and $771 million, respectively. 
As of September 30, 2024, estimated future amortization expense on technology was as follows: 
For the Years Ending 
September 30, 
2025 
2026 
2027 
2028 
2029 
Thereafter 
Total
 (in millions) 
Estimated future amortization expense . $ 
701 $ 
532 $ 
385 $ 
265 $ 
127 $ 
142 $ 2,152 
Note 8—Intangible Assets and Goodwill 
Indefinite-lived and finite-lived intangible assets consisted of the following: 
September 30, 
2024 
2023 
Gross 
Accumulated 
Amortization 
Net 
Gross 
Accumulated 
Amortization 
Net 
(in millions) 
Finite-lived intangible assets: 
Customer relationships .................... $ 
535 $ 
(298) $ 
237 $ 
829 $ 
(572) $ 
257 
Trade names...................................... 
190 
(179) 
11 
195 
(172) 
23 
Other ................................................... 
— 
— 
— 
111 
(111) 
— 
Total finite-lived intangible assets.. 
725 
(477) 
248 
1,135 
(855) 
280 
Indefinite-lived intangible assets: 
Customer relationships and 
reacquired rights............................ 
22,557 
— 
22,557 
21,740 
— 
21,740 
Visa trade name ................................ 
4,084 
— 
4,084 
4,084 
— 
4,084 
Total indefinite-lived intangible 
assets .................................................. 
26,641 
— 
26,641 
25,824 
— 
25,824 
Total intangible assets ....................... $ 27,366 $ 
(477) $ 26,889 $ 26,959 $ 
(855) $ 26,104 
79 

For fiscal 2024, 2023 and 2022, amortization expense related to finite-lived intangible assets was $79 million, 
$76 million and $90 million, respectively. 
As of September 30, 2024, estimated future amortization expense on finite-lived intangible assets was as 
follows: 
For the Years Ending 
September 30, 
2025 
2026 
2027 
2028 
2029 
Thereafter 
Total 
(in millions) 
Estimated future amortization expense . $ 
67 $ 
51 $ 
49 $ 
32 $ 
18 $ 
31 $ 
248 
The changes in goodwill were as follows: 
For the Years Ended 
September 30, 
2024 
2023 
(in millions) 
Balance as of beginning of period ........................................................................................ $ 
17,997 $ 
17,787 
Goodwill from acquisitions ................................................................................................ 
790 
— 
Foreign currency translation ............................................................................................. 
154 
210 
Balance as of end of period ............................................................................................... $ 
18,941 $ 
17,997 
Note 9—Leases 
The Company entered into various operating lease agreements primarily for real estate. The Company's 
leases have original lease periods expiring between fiscal 2025 and 2038. For certain leases the Company has 
options to extend the lease term for up to 10 years. Payments under the Company’s lease arrangements are 
generally fixed. 
As of September 30, 2024 and 2023, ROU assets included in other assets on the consolidated balance sheets 
was $873 million and $488 million, respectively. As of September 30, 2024 and 2023, the current portion of lease 
liabilities included in accrued liabilities on the consolidated balance sheets was $150 million and $106 million, 
respectively, and the long-term portion included in other liabilities was $685 million and $412 million, respectively. 
During fiscal 2024, 2023 and 2022, total operating lease cost was $179 million, $129 million and $117 million, 
respectively. As of September 30, 2024 and 2023, the weighted-average remaining lease term for operating leases 
was approximately eight years and the weighted-average discount rate for operating leases was 3.51% and 2.43%, 
respectively. 
80 

As of September 30, 2024, the present value of future minimum lease payments was as follows: 
Operating 
Leases 
(in millions) 
Fiscal: 
2025.................................................................................................................................................................. $ 
179 
2026.................................................................................................................................................................. 
162 
2027.................................................................................................................................................................. 
123 
2028.................................................................................................................................................................. 
99 
2029.................................................................................................................................................................. 
76 
Thereafter ........................................................................................................................................................ 
357 
Total undiscounted lease payments............................................................................................................ 
996 
Less: imputed interest.................................................................................................................................... 
(161) 
Present value of lease liabilities ................................................................................................................... $ 
835 
During fiscal 2024, 2023 and 2022, ROU assets obtained in exchange for lease liabilities was $410 million, $82 
million and $74 million, respectively. 
81 

Note 10—Debt 
The Company had outstanding debt as follows: 
September 30, 
Effective 
Interest Rate(1)
2024 
2023 
(in millions, except percentages) 
U.S. dollar notes 
3.15% Senior Notes due December 2025.......................................... $ 
4,000 $ 
4,000 
3.26 % 
1.90% Senior Notes due April 2027 .................................................... 
1,500 
1,500 
2.02 % 
0.75% Senior Notes due August 2027 ................................................ 
500 
500 
0.84 % 
2.75% Senior Notes due September 2027......................................... 
750 
750 
2.91 % 
2.05% Senior Notes due April 2030 .................................................... 
1,500 
1,500 
2.13 % 
1.10% Senior Notes due February 2031 ............................................ 
1,000 
1,000 
1.20 % 
4.15% Senior Notes due December 2035.......................................... 
1,500 
1,500 
4.23 % 
2.70% Senior Notes due April 2040 .................................................... 
1,000 
1,000 
2.80 % 
4.30% Senior Notes due December 2045.......................................... 
3,500 
3,500 
4.37 % 
3.65% Senior Notes due September 2047......................................... 
750 
750 
3.73 % 
2.00% Senior Notes due August 2050 ................................................ 
1,750 
1,750 
2.09 % 
Euro notes 
1.50% Senior Notes due June 2026.................................................... 
1,513 
1,434 
1.71 % 
2.00% Senior Notes due June 2029.................................................... 
1,120 
1,062 
2.13 % 
2.375% Senior Notes due June 2034 ................................................. 
728 
690 
2.53 % 
Total debt .................................................................................................... 
21,111 
20,936 
Unamortized discounts and debt issuance costs .............................. 
(142) 
(159) 
Hedge accounting fair value adjustments(2) ....................................... 
(133) 
(314) 
Total carrying value of debt ................................................................... $ 
20,836 $ 
20,463 
Reported as: 
Current maturities of debt...................................................................... $ 
— $ 
— 
Long-term debt........................................................................................ 
20,836 
20,463 
Total carrying value of debt ................................................................... $ 
20,836 $ 
20,463 
(1) Effective interest rates disclosed do not reflect hedge accounting adjustments.
(2) Represents the fair value of interest rate swap agreements entered into on a portion of the outstanding senior notes. See Note 1—Summary 
of Significant Accounting Policies and Note 13—Derivative and Hedging Instruments. 
Senior Notes 
The Company’s outstanding senior notes are senior unsecured obligations of the Company, ranking equally 
and ratably among themselves and with the Company’s existing and future unsecured and unsubordinated debt. 
The senior notes are not secured by any assets of the Company and are not guaranteed by any of the Company’s 
subsidiaries. As of September 30, 2024, the Company was in compliance with all related covenants. Each series of 
senior notes may be redeemed as a whole or in part at the Company’s option at any time at specified redemption 
prices. In addition, each series of the Euro notes may be redeemed as a whole at specified redemption prices upon 
the occurrence of certain U.S. tax events. 
As of September 30, 2024, future principal payments on the Company’s outstanding debt were as follows: 
For the Years Ending 
September 30, 
2025 
2026 
2027 
2028 
2029 
Thereafter 
Total 
(in millions) 
Future principal payments....................... $ 
— $ 5,513 $ 2,750 $ 
— $ 1,120 $ 11,728 $ 21,111 
82 

Commercial Paper Program 
Visa maintains a commercial paper program to support its working capital requirements and for other general 
corporate purposes. Under the program, the Company is authorized to issue up to $3.0 billion in outstanding notes, 
with maturities up to 397 days from the date of issuance. As of September 30, 2024 and 2023, the Company had no 
outstanding obligations under the program. 
Credit Facility 
In May 2023, the Company entered into an amended and restated credit agreement for a five-year, unsecured 
$7.0 billion revolving credit facility, which will expire in May 2028. This credit facility is maintained to ensure the 
integrity of the payment card settlement process and for general corporate purposes. Interest on borrowings will be 
charged at the applicable reference rate or an alternative base rate as defined in the credit agreement based on the 
currency and type of the borrowing, plus an applicable margin based on the applicable credit rating of the 
Company’s senior unsecured long-term debt. The Company has agreed to pay a commitment fee which will 
fluctuate based on such applicable rating of the Company. As of September 30, 2024, the Company was in 
compliance with all related covenants. As of September 30, 2024 and 2023, the Company had no amounts 
outstanding under the credit facility. 
Note 11—Pension and Other Postretirement Benefits 
Defined Benefit and Other Postretirement Plans 
The Company sponsors qualified and non-qualified defined benefit pension and other postretirement benefit 
plans that provide for retirement and medical benefits for eligible employees residing in the U.S. The Company also 
sponsors other pension benefit plans that provide benefits for eligible internationally-based employees at certain 
non-U.S. locations. The Company’s defined benefit pension and other postretirement benefit plans are actuarially 
evaluated, incorporating various assumptions such as the discount rate and the expected rate of return on plan 
assets. Disclosures below include the U.S. pension plans and certain non-U.S. pension plans. The Company uses a 
September 30 measurement date for its pension and other postretirement benefit plans. 
The U.S. pension plans are closed to new entrants and frozen. However, existing plan participants continue to 
earn interest credits on existing balances at the time of the freeze. Additionally, the Visa Europe plans are closed to 
new entrants. However, future benefits continue to accrue for active participants. 
The funded status of the Company’s defined benefit pension plans is substantially recorded in other assets on 
the consolidated balance sheets and is measured as the difference between the fair value of plan assets and the 
accumulated benefit obligation. As of September 30, 2024 and 2023, for the U.S. pension plans, the fair value of 
plan assets was $1.2 billion and $1.0 billion, respectively, accumulated benefit obligation was $670 million and $640 
million, respectively, and the funded status was $531 million and $374 million, respectively. As of September 30, 
2024 and 2023, for non-U.S. pension plans, the fair value of plan assets was $370 million and $317 million, 
respectively, accumulated benefit obligation was $302 million and $287 million, respectively, and the funded status 
was $68 million and $30 million, respectively. 
As of September 30, 2024 and 2023, the amount recognized in accumulated other comprehensive income 
(loss) before tax for the U.S. pension plans was $56 million and ($82) million, respectively. As of September 30, 
2024 and 2023, the amount recognized in accumulated other comprehensive income (loss) before tax for non-U.S. 
pension plans was ($48) million and ($87) million, respectively. 
Defined Contribution Plan 
The Company sponsors a defined contribution plan, or 401(k) plan, that covers its employees residing in the 
U.S. In fiscal 2024, 2023 and 2022, personnel expenses included $212 million, $192 million, and $161 million, 
respectively, attributable to the Company’s employees under the 401(k) plan. The Company’s contributions to this 
401(k) plan are funded on a current basis, and the related expenses are recognized in the period that the payroll 
expenses are incurred. 
83 

Note 12—Settlement Guarantee Management 
The Company indemnifies its clients for settlement losses suffered due to failure of any other client to fund its 
settlement obligations in accordance with the Visa operating rules. This indemnification creates settlement risk for 
the Company due to the difference in timing between the date of a payment transaction and the date of subsequent 
settlement. The Company maintains and regularly reviews global settlement risk policies and procedures to manage 
settlement risk, which may require clients to post collateral if certain credit standards are not met. Historically, the 
Company has experienced minimal losses as a result of its settlement risk guarantee. However, the Company’s 
future obligations, which could be material under its guarantees, are not determinable as they are dependent upon 
future events. 
The Company’s settlement exposure is limited to the amount of unsettled Visa payment transactions at any 
point in time, which vary significantly day to day. For fiscal 2024, the Company’s maximum daily settlement 
exposure was $137.4 billion and the average daily settlement exposure was $84.3 billion. To mitigate the risk of 
settlement exposure, the Company has various forms of collateral including restricted cash, letters of credit, 
guarantees, beneficial rights to trust assets and pledged securities. As of September 30, 2024 and 2023, the 
Company had total collateral of $7.7 billion and $6.2 billion, respectively. 
Note 13—Derivative and Hedging Instruments 
As of September 30, 2024 and 2023, the aggregate notional amount of the Company’s derivative instruments 
designated as hedging instruments was $11.7 billion and $11.0 billion, respectively. As of September 30, 2024 and 
2023, the aggregate notional amount of the derivative instruments not designated as hedging instruments was $1.9 
billion and $0.8 billion, respectively. 
The following table shows the Company’s derivative instruments at gross fair value: 
September 30, 
Balance Sheet Location 
2024 
2023 
(in millions) 
Assets 
Designated as Hedging Instruments: 
Foreign exchange forward contracts ......... 
Prepaid expenses and other current 
assets 
$ 
49 $ 
100 
Cross-currency swaps ................................. Other assets 
$ 
36 $ 
178 
Not Designated as Hedging Instruments: 
Foreign exchange forward contracts ......... 
Prepaid expenses and other current 
assets 
$ 
18 $ 
15 
Liabilities 
Designated as Hedging Instruments: 
Foreign exchange forward contracts ......... Accrued liabilities 
$ 
74 $ 
66 
Cross-currency swaps ................................. Other liabilities 
$ 
2 $ 
— 
Interest rate swaps(1) .................................... Other liabilities 
$ 
133 $ 
314 
Not Designated as Hedging Instruments: 
Foreign exchange forward contracts ......... Accrued liabilities 
$ 
17 $ 
16 
(1) These interest rate swaps were designated as fair value hedges on a portion of the outstanding senior notes. As of September 30, 2024 and 
2023, the carrying value of the hedged senior notes was $3.9 billion and $3.7 billion, respectively. 
For fiscal 2024, 2023 and 2022, the Company recognized a net increase (decrease) in earnings related to 
excluded forward points from forward contracts designated as net investment hedges and interest differentials from 
swap agreements of ($94) million, ($25) million and $151 million, respectively. 
84 

Cash flow hedges. For fiscal 2024, 2023 and 2022, the Company recognized pre-tax net gains (losses) in 
other comprehensive income (loss) related to cash flow hedges of ($38) million, ($126) million and $190 million, 
respectively. 
The amount of pre-tax net gains (losses) related to cash flow hedges recorded in accumulated other 
comprehensive income (loss) as of September 30, 2024 that is expected to be reclassified into the consolidated 
statements of operations within the next 12 months is not material. 
Net investment hedges. For fiscal 2024, 2023 and 2022, the Company recognized pre-tax net gains (losses) in 
other comprehensive income (loss) related to net investment hedges of ($321) million, ($445) million and 
$845 million, respectively. As of September 30, 2024 and 2023, the amount in accumulated other comprehensive 
income (loss) was $182 million and $433 million, respectively. 
Credit and market risks. The Company’s derivative financial instruments are subject to both credit and market 
risk. The Company monitors the credit worthiness of the financial institutions that are counterparties to its derivative 
financial instruments and does not consider the risks of counterparty nonperformance to be significant. The 
Company mitigates this risk by entering into master netting agreements, and such agreements require each party to 
post collateral against its net liability position with the respective counterparty. As of September 30, 2024, the 
Company received collateral of $62 million from counterparties, which is included in accrued liabilities on the 
consolidated balance sheets, and posted collateral of $48 million, which is included in prepaid expenses and other 
current assets on the consolidated balance sheets. Notwithstanding the Company’s efforts to manage foreign 
exchange risk, there can be no absolute assurance that its hedging activities will adequately protect against the 
risks associated with foreign currency fluctuations. As of September 30, 2024, credit and market risks related to 
derivative instruments were not considered significant. 
Note 14—Enterprise-wide Disclosures and Concentration of Business 
The Company’s long-lived net property and equipment and ROU assets are classified by major geographic 
areas as follows: 
September 30, 
2024 
2023 
(in millions) 
U.S. ............................................................................................................................................ $ 
1,738 $ 
1,286 
International.............................................................................................................................. 
591 
544 
Total .......................................................................................................................................... $ 
2,329 $ 
1,830 
Net revenue by geographic market is primarily based on the location of the issuing or acquiring financial 
institution. Net revenue earned in the U.S. was approximately 41%, 43% and 44% of total net revenue in fiscal 
2024, 2023 and 2022, respectively. No individual country, other than the U.S., generated 10% or more of total net 
revenue in these years. 
In fiscal 2024, 2023 and 2022, the Company had one client that accounted for 11%, 11% and 10% of its total 
net revenue, respectively. 
85 

Note 15—Stockholders’ Equity 
As-converted class A common stock. The number of shares outstanding, and the number of shares of class A 
common stock on an as-converted basis were as follows: 
September 30, 
2024 
2023 
Shares 
Outstanding 
Conversion 
Rate Into 
Class A 
Common 
Stock 
As-
converted 
Class A 
Common 
Stock(1) 
Shares 
Outstanding 
Conversion 
Rate Into 
Class A 
Common 
Stock 
As-
converted 
Class A 
Common 
Stock(1) 
(in millions, except conversion rate) 
Series A preferred stock ........ 
— (2)
100.0000 
9 
— (2)
100.0000 
7 
Series B preferred stock........ 
2 
1.0030 
2 
2 
2.9370 
7 
Series C preferred stock........ 
3 
1.7860 
6 
3 
3.6290 
11 
Class A common stock........... 
1,733 
— 
1,733 
1,594 
— 
1,594 
Class B-1 common stock....... 
5 
1.5653 (3)
8 
245 
1.5875 (3)
390 
Class B-2 common stock....... 
120 
1.5430 (3)
186 
— (4)
— 
— 
Class C common stock.......... 
10 
4.0000 
39 
10 
4.0000 
38 
Total ......................................... 
1,983 
2,047 
(1) Figures in the table may not recalculate exactly due to rounding. As-converted class A common stock is calculated based on unrounded 
numbers. 
(2) The number of shares outstanding was less than one million. 
(3) The class B-1 and class B-2 to class A common stock conversion calculations for dividend payments are based on a conversion rate rounded 
to the tenth decimal. Conversion rates are presented on a rounded basis. 
(4) No shares of class B-2 common stock were outstanding prior to the class B-1 common stock exchange offer. See class B-1 common stock 
exchange offer below for further details. 
Series A preferred stock issuance. In July 2024, the Company issued 99,264 shares of series A preferred stock 
in connection with the Eighth Anniversary Release. See Note 5—U.S. and Europe Retrospective Responsibility 
Plans. 
Reduction in as-converted shares. Under the terms of the U.S. retrospective responsibility plan, when the 
Company funds the U.S. litigation escrow account, the value of the Company’s class B-1 and B-2 common stock is 
subject to dilution through a downward adjustment to the rate at which shares of class B-1 and B-2 common stock 
ultimately convert into shares of class A common stock. See Note 5—U.S. and Europe Retrospective Responsibility 
Plans. 
The following table presents the reduction in the number of as-converted class B-1 and B-2 common stock 
after deposits into the U.S. litigation escrow account under the U.S. retrospective responsibility plan: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions, except per share data) 
Reduction in equivalent number of class A common stock .................. 
5 
5 
4 
Effective price per share(1) ......................................................................... $ 
274.62 $ 
221.33 $ 
205.06 
Deposits into the U.S. litigation escrow account .................................... $ 
1,500 $ 
1,000 $ 
850 
(1) Effective price per share for the period represents the weighted-average price calculated using the effective prices per share of the respective 
adjustments made during the period. Effective price per share for each adjustment is calculated using the volume-weighted average price of 
the Company’s class A common stock over a pricing period in accordance with the Company’s current certificate of incorporation. 
Under the terms of the Europe retrospective responsibility plan, the Company is entitled to recover VE territory 
covered losses through periodic adjustments to the class A common stock conversion rates applicable to the series 
B and C preferred stock, and is required to undertake periodic release assessments following the anniversary of the 
Visa Europe acquisition to determine if value should be released from the series B and C preferred stock. The 
86 

recovery and any releases of value have the same economic effect on earnings per share as repurchasing the 
Company’s class A common stock because it reduces the series B and C preferred stock conversion rates and 
consequently, reduces the as-converted class A common stock share count. See Note 5—U.S. and Europe 
Retrospective Responsibility Plans. 
The following table presents the reduction in the number of as-converted series B and C preferred stock after 
the Company recovered VE territory covered losses through conversion rate adjustments and completed its Eighth 
Anniversary Release in fiscal 2024 and sixth anniversary release in fiscal 2022 (collectively, Anniversary Releases): 
For the Years Ended 
September 30, 
2024 
2023 
2022 
Series B 
Series C 
Series B 
Series C 
Series B 
Series C 
(in millions, except per share data) 
Reduction in equivalent number of class 
A common stock....................................... 
5 
6 
— (1) 
— (1)
8 
10 
Effective price per share(2) ......................... $ 272.89 $ 273.24 $ 219.12 
$ 215.28 
$ 197.93 $ 197.50 
Recovery through conversion rate 
adjustment ................................................ $ 
161 $ 
20 $ 
19 
$ 
11 
$ 
135 $ 
6 
Anniversary Releases................................. $ 1,149 $ 1,569 $ 
— 
$ 
— 
$ 1,510 $ 1,982 
(1) The reduction in equivalent number of shares of class A common stock was less than one million shares. 
(2) Effective price per share for the period represents the weighted-average price calculated using the effective price per share of the respective 
adjustments made during the period. Effective price per share for each adjustment is calculated using the volume-weighted average price of 
the Company’s class A common stock over a pricing period in accordance with the Company’s current certificates of designations for its 
series B and C preferred stock. 
Common stock repurchases. The following table presents share repurchases in the open market: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions, except per share data) 
Shares repurchased in the open market(1) .............................................. 
64 
55 
56 
Average repurchase cost per share(2) ...................................................... $ 
266.24 $ 
222.27 $ 
206.47 
Total cost(2) ................................................................................................... $ 
16,958 $ 
12,182 $ 
11,589 
(1) Shares repurchased in the open market are retired and constitute authorized but unissued shares. 
(2) Figures in the table may not recalculate exactly due to rounding. Average repurchase cost per share and total cost are calculated based on 
unrounded numbers and include applicable taxes. Shares repurchased in the open market include $90 million unsettled repurchases as of 
September 30, 2024. 
In October 2023 and 2022, the Company’s board of directors authorized share repurchase programs of $25.0 
billion providing multi-year flexibility, and $12.0 billion, respectively. These authorizations have no expiration date. As 
of September 30, 2024, the Company’s share repurchase program had remaining authorized funds of $13.1 billion. 
All share repurchase programs authorized prior to October 2023 have been completed. 
Dividends. In fiscal 2024, 2023 and 2022, the Company declared and paid dividends of $4.2 billion, $3.8 billion 
and $3.2 billion, respectively. On October 29, 2024, the Company’s board of directors declared a quarterly cash 
dividend of $0.59 per share of class A common stock (determined in the case of all other outstanding common and 
preferred stock on an as-converted basis), payable on December 2, 2024, to all holders of record as of 
November 12, 2024. 
Capital stock authorized. As of September 30, 2024 and 2023, the Company was authorized to issue 25 million 
shares of preferred stock, of which the following series have been created and authorized: 4 million shares of series 
A preferred stock, 2 million shares of series B preferred stock and 3 million shares of series C preferred stock. As of 
September 30, 2024, the Company was authorized to issue 2.0 trillion shares of class A common stock, 499 million 
shares of class B-1 common stock, 123 million shares of class B-2 common stock, 61 million shares of class B-3 
common stock, 31 million shares of class B-4 common stock, 15 million shares of class B-5 common stock and 1.1 
billion shares of class C common stock. As of September 30, 2023, the Company was authorized to issue 2.0 trillion 
87 

88 
shares of class A common stock, 622 million shares of class B-1 common stock and 1.1 billion shares of class C 
common stock. 
Class B common stock. On January 23, 2024, Visa’s common stockholders approved amendments to the 
Company’s certificate of incorporation authorizing Visa to implement an exchange offer program that would have the 
effect of releasing transfer restrictions on portions of the Company’s class B common stock by allowing holders to 
exchange a portion of their outstanding shares of class B common stock for shares of freely tradeable class C 
common stock. The certificate of incorporation amendments automatically redenominated all shares of class B 
common stock outstanding at the amendment date as class B-1 common stock with no changes to the par value, 
conversion features, rights or privileges. All references to class B common stock outstanding prior to January 23, 
2024 have been updated in this report to class B-1 common stock to reflect this redenomination. The amendments 
also authorized new classes of class B common stock that will only be issuable in connection with an exchange 
offer where a preceding class of B common stock is tendered in exchange and retired. 
The class B common stock is not convertible or transferable until the date on which all of the U.S. covered 
litigation has been finally resolved. This transfer restriction is subject to limited exceptions, including transfers to 
other holders of class B common stock. After termination of the restrictions, the class B common stock will be 
convertible into class A common stock if transferred to a person that was not a Visa Member (as defined in the 
certificate of incorporation) or similar person or an affiliate of a Visa Member or similar person. Upon such transfer, 
each share of class B common stock will automatically convert into a number of shares of class A common stock 
based upon the applicable conversion rate in effect at the time of such transfer. 
Adjustment of the conversion rate occurs upon: (i) the completion of any follow-on offering of class A common 
stock completed to increase the size of the U.S. litigation escrow account (or any cash deposit by the Company in 
lieu thereof) resulting in a further corresponding decrease in the conversion rate; or (ii) the final resolution of the 
U.S. covered litigation and the release of funds remaining on deposit in the U.S. litigation escrow account to the 
Company resulting in a corresponding increase in the conversion rate. See Note 5—U.S. and Europe Retrospective 
Responsibility Plans. 
Class B-1 common stock exchange offer. On May 6, 2024, Visa accepted 241 million shares of class B-1 
common stock tendered in the exchange offer. In exchange, on May 8, 2024, Visa issued approximately 120 million 
shares of class B-2 common stock and 48 million shares of class C common stock. The class B-1 common shares 
exchanged have been retired and constitute authorized but unissued shares. The conversion rate adjustments for 
the class B-2 common stock will have double the impact compared to conversion rate adjustments for the class B-1 
common stock. 
Class C common stock. There are no existing transfer restrictions on class C common stock. 
Preferred stock. In connection with the Visa Europe acquisition, three series of preferred stock of the Company 
were created. Upon issuance, all of the preferred stock participate on an as-converted basis in regular quarterly 
cash dividends declared on the Company’s class A common stock. Preferred stock may be issued as redeemable or 
non-redeemable, and has preference over any class of common stock with respect to the payment of dividends and 
distribution of the Company’s assets in the event of a liquidation or dissolution. 
The series B and C preferred stock is convertible upon certain conditions into shares of class A common stock 
or series A preferred stock. The shares of series B and C preferred stock are subject to restrictions on transfer and 
may become convertible in stages based on developments in the VE territory covered litigation. The shares of 
series B and C preferred stock will become fully convertible on the 12th anniversary of the closing of the Visa 
Europe acquisition, subject only to a holdback to cover any then-pending claims. Upon any such conversion of the 
series B and C preferred stock (whether by such 12th anniversary, or thereafter with respect to claims pending on 
such anniversary), the conversion rate would be adjusted downward and the holder would receive either class A 
common stock or series A preferred stock (for those who are not eligible to hold class A common stock pursuant to 
the Company’s certificate of incorporation). The conversion rates may also be reduced from time to time to offset 
certain liabilities. 
The series A preferred stock, generally designed to be economically equivalent to the Company’s class A 
common stock, is freely transferable and each share of series A preferred stock will automatically convert into 100 
shares of class A common stock upon a transfer to any holder that is eligible to hold class A common stock under 
the charter. See Note 5—U.S. and Europe Retrospective Responsibility Plans. 

Voting rights. The holders of the series B and C preferred stock have no right to vote on any matters, except 
for certain defined matters, including, in specified circumstances, any consolidation, merger, combination or similar 
transaction of the Company in which the preferred stockholders would either (i) receive shares of common stock or 
other equity securities of the Company with preferences, rights and privileges that are not substantially identical to 
the preferences, rights and privileges of the applicable series of preferred stock or (ii) receive securities, cash or 
other property that is different from what the Company’s class A common stockholders would receive. With respect 
to these limited matters on which the holders of preferred stock may vote, approval by the preferred stockholders 
requires the affirmative vote of the outstanding voting power of each such series of preferred stock, each such 
series voting as a single class. In either case, the series B and C preferred stockholders are entitled to cast a 
number of votes equal to the number of shares held by each such holder. Holders of the series A preferred stock, 
upon issuance at conversion, will have similar voting rights to the rights of the holders of the series B and C 
preferred stock. 
Class A common stockholders have the right to vote on all matters on which stockholders generally are entitled 
to vote. Class B and C common stockholders have no right to vote on any matters, except for certain defined 
matters, including (i) any decision to exit the core payments business, in which case the class B and C common 
stockholders will vote together with the class A common stockholders in a single class, (ii) in specified 
circumstances, any consolidation, merger, combination or similar transaction of the Company, in which case the 
class B and C common stockholders will vote together as a single class, and (iii) the approval of certain 
amendments to the Company’s certificate of incorporation, in which case class A, B and C common stockholders 
will vote as a separate class, including if such amendments affect the terms of class B or C common stock. In these 
cases, the class B and C common stockholders are entitled to cast a number of votes equal to the number of shares 
of class B or C common stock held multiplied by the applicable conversion rate in effect on the record date. Holders 
of the Company’s common stock have no right to vote on any amendment to the current certificate of incorporation 
that relates solely to any series of preferred stock. 
Note 16—Earnings Per Share 
The following tables present earnings per share: 
For the Year Ended 
September 30, 2024 
Basic Earnings Per Share 
Diluted Earnings Per Share 
Income 
Allocation 
(A)(1) 
Weighted-
Average 
Shares 
Outstanding (B) 
Earnings per 
Share = 
(A)/(B)(2) 
Income 
Allocation 
(A)(1) 
Weighted-
Average 
Shares 
Outstanding (B) 
Earnings per 
Share = 
(A)/(B)(2) 
(in millions, except per share data) 
Class A common stock ....... $ 
15,790 
1,621 
$ 
9.74 
$ 
19,743 (3)
2,029 (3) $ 
9.73 
Class B-1 common stock ... 
2,292 
148 
$ 
15.46 
$ 
2,289 
148 
$ 
15.45 
Class B-2 common stock(4) 
752 
49 
$ 
15.45 
$ 
751 
49 
$ 
15.43 
Class C common stock....... 
623 
16 
$ 
38.97 
$ 
623 
16 
$ 
38.92 
Participating securities........ 
286 
Not presented 
Not presented $ 
286 
Not presented 
Not presented 
Net income ........................... $ 
19,743 
For the Year Ended 
September 30, 2023 
Basic Earnings Per Share 
Diluted Earnings Per Share 
Income 
Allocation 
(A)(1) 
Weighted-
Average 
Shares 
Outstanding (B) 
Earnings per 
Share = 
(A)/(B)(2) 
Income 
Allocation 
(A)(1) 
Weighted-
Average 
Shares 
Outstanding (B) 
Earnings per 
Share = 
(A)/(B)(2) 
(in millions, except per share data) 
Class A common stock ....... $ 
13,415 
1,618 
$ 
8.29 
$ 
17,273 (3) 
2,085 (3) $ 
8.28 
Class B-1 common stock ... 
3,254 
245 
$ 
13.26 
$ 
3,251 
245 
$ 
13.24 
Class C common stock....... 
320 
10 
$ 
33.17 
$ 
319 
10 
$ 
33.13 
Participating securities........ 
284 
Not presented 
Not presented $ 
284 
Not presented 
Not presented 
Net income ........................... $ 
17,273 
89 

For the Year Ended 
September 30, 2022 
Basic Earnings Per Share 
Diluted Earnings Per Share 
Income 
Allocation 
(A)(1) 
Weighted-
Average 
Shares 
Outstanding (B) 
Earnings per 
Share = 
(A)/(B)(2) 
Income 
Allocation 
(A)(1) 
Weighted-
Average 
Shares 
Outstanding (B) 
Earnings per 
Share = 
(A)/(B)(2) 
(in millions, except per share data) 
Class A common stock....... $ 
11,569 
1,651 
$ 
7.01 
$ 
14,957 (3)
2,136 (3) $ 
7.00 
Class B-1 common stock... 
2,781 
245 
$ 
11.33 
$ 
2,778 
245 
$ 
11.31 
Class C common stock ...... 
280 
10 
$ 
28.03 
$ 
280 
10 
$ 
28.00 
Participating securities ....... 
327 
Not presented 
Not presented $ 
326 
Not presented 
Not presented 
Net income........................... $ 
14,957 
(1) Income allocation is based on the weighted-average number of as-converted class A common stock outstanding as shown in the table below. 
(2) Figures in the table may not recalculate exactly due to rounding. Basic and diluted earnings per share are calculated based on unrounded 
numbers. 
(3) Diluted class A common stock earnings per share calculation includes the assumed conversion of class B-1, B-2 and C common stock and 
participating securities on an as-converted basis as shown in the table below and the incremental common stock equivalents related to 
employee stock plans, as calculated under the treasury stock method. The common stock equivalents were not material for each of fiscal 
2024, 2023 and 2022. 
(4) No shares of class B-2 common stock were outstanding prior to the class B-1 common stock exchange offer. See Note 15—Stockholders’ 
Equity for further details. 
The following table presents the weighted-average number of as-converted class A common stock outstanding: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Class B-1 common stock ........................................................................... 
235 
392 
397 
Class B-2 common stock(1) ........................................................................ 
77 
— 
— 
Class C common stock............................................................................... 
64 
39 
40 
Participating securities................................................................................ 
29 
34 
47 
(1) No shares of class B-2 common stock were outstanding prior to the class B-1 common stock exchange offer. See Note 15—Stockholders’ 
Equity for further details. 
Note 17—Share-based Compensation 
90 
Equity Incentive Compensation Plan 
The Company’s amended and restated 2007 Equity Incentive Compensation Plan (EIP) authorizes the 
compensation committee of the board of directors to grant various types of equity awards, including non-qualified 
stock options (options), RSUs and performance-based shares to its employees and non-employee directors, for up 
to 198 million shares of class A common stock. Shares available for grant may be either authorized and unissued or 
previously issued shares subsequently acquired by the Company. Under the EIP, shares withheld for taxes, or 
shares used to pay the exercise or purchase price of an award, shall not again be available for future grant. The EIP 
will continue to be in effect until all of the common stock available under the EIP is delivered and all restrictions on 
those shares have lapsed, unless the EIP is terminated earlier by the Company’s board of directors. 
For fiscal 2024, 2023 and 2022, the Company recorded share-based compensation cost related to the EIP of 
$817 million, $734 million and $571 million, respectively, in personnel expense on its consolidated statements of 
operations. The related tax benefits for fiscal 2024, 2023 and 2022 were $128 million, $112 million and $82 million, 
respectively. 
Options 
Options issued under the EIP expire 10 years from the date of grant and primarily vest ratably over three years 
from the date of grant, subject to earlier vesting in full under certain conditions. 

The fair value of each option was estimated on the date of grant using a Black-Scholes option pricing model 
with the following weighted-average assumptions: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
Expected term (in years)(1) ......................................................................... 
4.23 
4.17 
4.11 
Risk-free rate of return(2) ............................................................................ 
4.4 % 
4.0 % 
1.1 % 
Expected volatility(3) .................................................................................... 
24.1 % 
28.6 % 
27.1 % 
Expected dividend yield(4) .......................................................................... 
0.8 % 
0.8 % 
0.7 % 
Fair value per option granted .................................................................... $ 
62.55 
$ 
57.31 
$ 
43.16 
(1) Based on Visa’s historical exercise experience.
(2) Based on the zero-coupon U.S. Treasury constant maturity yield curve, continuously compounded over the expected term of the awards. 
(3) Based on the Company’s implied and historical volatilities. 
(4) Based on the Company’s annual dividend rate on the date of grant. 
The following table summarizes the Company’s option activity: 
Options 
Weighted-
Average 
Exercise Price 
Weighted-
Average 
Remaining 
Contractual 
Term 
(in years) 
Aggregate 
Intrinsic 
Value(1) 
(in millions) 
Outstanding as of September 30, 2023....................... 
5,925,355 $ 
162.40 
Granted ........................................................................ 
722,695 $ 
249.56 
Forfeited....................................................................... 
(39,776) $ 
220.53 
Exercised..................................................................... 
(1,243,542) $ 
122.21 
Outstanding as of September 30, 2024................... 
5,364,732 $ 
183.02 
5.96 $ 
493 
Options exercisable as of September 30, 2024 ......... 
3,862,434 $ 
165.79 
5.01 $ 
422 
Options exercisable and expected to vest as of 
September 30, 2024(2) ................................................ 
5,323,802 $ 
182.59 
5.94 $ 
492 
(1) Calculated using the closing stock price on the last trading day of fiscal 2024 of $274.95, less the option exercise price, multiplied by the 
number of instruments. 
(2) Applied a forfeiture rate to unvested options outstanding as of September 30, 2024 to estimate the options expected to vest in the future. 
91 
During fiscal 2024, 2023 and 2022, the total intrinsic value of options exercised was $185 million, $134 million 
and $56 million, respectively, and the tax benefit realized was $28 million, $28 million and $11 million, respectively. 
As of September 30, 2024, there was $27 million of total unrecognized compensation cost related to unvested 
options, which is expected to be recognized over a weighted-average period of approximately 0.42 year. 
Restricted Stock Units 
RSUs issued under the EIP primarily vest ratably over three years from the date of grant, subject to earlier 
vesting in full under certain conditions. Upon vesting, RSUs can be settled in class A common stock on a one-for-
one basis or in cash, or a combination thereof, at the Company’s option. The Company does not currently intend to 
settle any RSUs in cash. During the vesting period, RSU award recipients are eligible to receive dividend 
equivalents, but do not participate in the voting rights granted to the holders of the underlying class A common 
stock. 
The fair value and compensation cost before estimated forfeitures is calculated using the closing price of 
class A common stock on the date of grant. During fiscal 2024, 2023 and 2022, the weighted-average grant date fair 
value of RSUs granted was $253.29, $212.94 and $204.73, respectively. During fiscal 2024, 2023 and 2022, the 
total grant date fair value of RSUs vested was $616 million, $486 million and $380 million, respectively. 

The following table summarizes the Company’s RSU activity: 
Units 
Weighted-
Average 
Grant Date 
Fair Value 
Weighted-
Average 
Remaining 
Contractual 
Term 
(in years) 
Aggregate 
Intrinsic 
Value(1) 
(in millions) 
Outstanding as of September 30, 2023............................ 
6,417,397 
$ 
209.19 
Granted............................................................................. 
3,221,842 
$ 
253.29 
Vested ............................................................................... 
(2,953,860) $ 
208.69 
Forfeited ........................................................................... 
(325,718) $ 
224.82 
Outstanding as of September 30, 2024........................ 
6,359,661 
$ 
230.99 
0.93 $ 
1,749 
(1) Calculated by multiplying the closing stock price on the last trading day of fiscal 2024 of $274.95 by the number of instruments. 
As of September 30, 2024, there was $796 million of total unrecognized compensation cost related to 
unvested RSUs, which is expected to be recognized over a weighted-average period of approximately 0.93 year. 
Performance-based Shares 
For the Company’s performance-based shares, in addition to service conditions, the ultimate number of shares 
to be earned depends on the achievement of both performance and market conditions. The performance condition 
is based on the Company’s earnings per share target. The market condition is based on the Company’s total 
shareholder return ranked against that of other companies that are included in the Standard & Poor’s 500 Index. 
The fair value of each performance-based shares incorporating the market condition was estimated on the 
date of grant using a Monte Carlo simulation model with the following weighted-average assumptions: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
Expected term (in years)............................................................................. 
1.93 
2.15 
2.05 
Risk-free rate of return(1) ............................................................................. 
4.8 % 
4.4 % 
0.5 % 
Expected volatility(2) ..................................................................................... 
21.7 % 
28.9 % 
28.3 % 
Expected dividend yield(3) ........................................................................... 
0.8 % 
0.8 % 
0.8 % 
Fair value per performance-based share granted .................................. $ 
281.85 
$ 
221.32 
$ 
186.50 
(1) Based on the zero-coupon U.S. treasury constant maturity yield curve, continuously compounded over the expected term of the awards. 
(2) Based on the Company’s implied and historical volatilities. 
(3) Based on the Company’s annual dividend rate on the date of grant. 
92 
Performance-based shares vest over three years and are subject to earlier vesting in full under certain 
conditions. During fiscal 2024, 2023 and 2022, the total grant date fair value of performance-based shares vested 
and earned was $81 million, $44 million and $49 million, respectively. Compensation cost for performance-based 
shares is initially estimated based on target performance. It is recorded net of estimated forfeitures and adjusted as 
appropriate throughout the performance period. 

The following table summarizes the maximum number of performance-based shares which could be earned 
and related activity: 
Shares 
Weighted-
Average 
Grant Date 
Fair Value 
Weighted-
Average 
Remaining 
Contractual 
Term 
(in years) 
Aggregate 
Intrinsic 
Value(1) 
(in millions) 
Outstanding as of September 30, 2023....................... 
998,502 $ 
212.28 
Granted(2) ..................................................................... 
528,008 $ 
281.85 
Vested and earned..................................................... 
(406,009) $ 
198.79 
Unearned..................................................................... 
(28,691) $ 
195.38 
Forfeited....................................................................... 
(7,578) $ 
248.50 
Outstanding as of September 30, 2024........................ 
1,084,232 $ 
251.41 
0.88 $ 
298 
(1) Calculated by multiplying the closing stock price on the last trading day of fiscal 2024 of $274.95 by the number of instruments. 
(2) Represents the maximum number of performance-based shares which could be earned. 
As of September 30, 2024, there was $75 million of total unrecognized compensation cost related to unvested 
performance-based shares, which is expected to be recognized over a weighted-average period of approximately 
0.88 year. 
Note 18—Commitments 
As of September 30, 2024, future minimum payments on software licenses were as follows: 
For the Years Ending 
September 30, 
2025 
2026 
2027 
2028 
2029 
Thereafter 
Total 
(in millions) 
Software licenses ...................................... $ 
194 $ 
78 $ 
8 $ 
1 $ 
— $ 
— $ 
281 
Note 19—Income Taxes 
The Company’s income before income taxes by fiscal year consisted of the following: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
U.S................................................................................................................. $ 
14,537 $ 
13,339 $ 
11,051 
Non-U.S. ....................................................................................................... 
9,379 
7,698 
7,085 
Total income before income taxes ....................................................... $ 
23,916 $ 
21,037 $ 
18,136 
For fiscal 2024, 2023 and 2022, U.S. income before income taxes included $5.1 billion, $4.2 billion, and $3.6 
billion, respectively, of the Company’s U.S. entities’ income from operations outside of the U.S. 
93 

Income tax provision by fiscal year consisted of the following: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions) 
Current: 
U.S. federal ............................................................................................. $ 
2,694 $ 
2,630 $ 
2,166 
State and local ........................................................................................ 
298 
293 
104 
Non-U.S. .................................................................................................. 
1,281 
1,324 
1,245 
Total current taxes....................................................................................... 
4,273 
4,247 
3,515 
Deferred: 
U.S. federal ............................................................................................. 
(132) 
(339) 
(231) 
State and local ........................................................................................ 
(18) 
(1) 
(77) 
Non-U.S. .................................................................................................. 
50 
(143) 
(28) 
Total deferred taxes .................................................................................... 
(100) 
(483) 
(336) 
Total income tax provision..................................................................... $ 
4,173 $ 
3,764 $ 
3,179 
The following table presents the components of deferred tax assets and liabilities: 
September 30, 
2024 
2023 
(in millions) 
Deferred Tax Assets: 
Accrued compensation and benefits ............................................................................... $ 
221 $ 
212 
Accrued litigation ................................................................................................................ 
374 
365 
Client incentives ................................................................................................................. 
855 
630 
Net operating loss carryforwards ..................................................................................... 
206 
232 
Comprehensive loss .......................................................................................................... 
79 
72 
Federal benefit of state taxes ........................................................................................... 
16 
125 
Other..................................................................................................................................... 
102 
66 
Valuation allowance ........................................................................................................... 
(212) 
(149) 
Deferred tax assets............................................................................................................... 
1,641 
1,553 
Deferred Tax Liabilities: 
Property, equipment and technology, net ....................................................................... 
(295) 
(350) 
Intangible assets................................................................................................................. 
(6,404) 
(6,063) 
Unrealized gains on equity securities ............................................................................. 
(81) 
(103) 
Foreign taxes ...................................................................................................................... 
(22) 
(25) 
Deferred tax liabilities .......................................................................................................... 
(6,802) 
(6,541) 
Net deferred tax liabilities ................................................................................................... $ 
(5,161) $ 
(4,988) 
As of September 30, 2024 and 2023, net deferred tax assets of $140 million and $126 million, respectively, 
were reflected in other assets on the consolidated balance sheets. 
Deferred tax assets were reduced by a valuation allowance. The fiscal 2024 and 2023 valuation allowances 
relate primarily to foreign net operating losses from subsidiaries acquired in recent years. 
As of September 30, 2024, the Company had $894 million of foreign net operating loss carryforwards, which 
may be carried forward indefinitely. 
94 

The following table presents a reconciliation of the income tax provision to the amount of income tax 
determined by applying the U.S. federal statutory income tax rate to income before income taxes: 
For the Years Ended 
September 30, 
2024 
2023 
2022 
(in millions, except percentages) 
U.S. federal income tax at statutory 
rate......................................................... $ 
5,022 
21% $ 
4,418 
21% $ 
3,809 
21% 
State income taxes, net of federal 
benefit.................................................... 
258 
1% 
245 
1% 
216 
1% 
Non-U.S. tax effect, net of federal 
benefit.................................................... 
(828) 
(4%) 
(758) 
(3%) 
(588) 
(3%) 
Reassessment of an uncertain tax 
position.................................................. 
— 
—% 
(142) 
(1%) 
— 
—% 
Conclusion of audits ............................... 
(223) 
(1%) 
— 
—% 
— 
—% 
State tax apportionment position.......... 
— 
—% 
— 
—% 
(176) 
(1%) 
Other, net.................................................. 
(56) 
—% 
1 
—% 
(82) 
—% 
Income tax provision ........................... $ 
4,173 
17% $ 
3,764 
18% $ 
3,179 
18% 
In fiscal 2024 and fiscal 2023, the effective income tax rates were 17% and 18%, respectively. The effective 
tax rate in fiscal 2024 differs from the effective tax rate in fiscal 2023 primarily due to a tax position taken across 
jurisdictions, as well as the following: 
• during fiscal 2024, a $223 million tax benefit as a result of the conclusion of audits; and 
• during fiscal 2023, a $142 million tax benefit due to the reassessment of an uncertain tax position as a 
result of new information obtained during an ongoing tax examination. 
In fiscal 2023 and fiscal 2022, the effective income tax rates were 18% including the following: 
• during fiscal 2023, a $142 million tax benefit due to the reassessment of an uncertain tax position as a 
result of new information obtained during an ongoing tax examination; and 
• during fiscal 2022, a $176 million tax benefit due to a decrease in the state apportionment ratio as a result 
of a tax position taken related to a ruling. 
As of September 30, 2024 and 2023, current income taxes receivable of $832 million and $206 million, 
respectively, were included in prepaid expenses and other current assets; non-current income taxes receivable of 
$442 million and $961 million, respectively, were included in other assets; income taxes payable of $577 million and 
$1.5 billion, respectively, were included in accrued liabilities; and accrued income taxes of $1.4 billion and 
$1.9 billion, respectively, were included in other liabilities on the consolidated balance sheets. 
Effective through September 30, 2028, the Company’s operating hub in the Asia Pacific region is subject to a 
tax incentive in Singapore which is conditional upon meeting certain requirements. In fiscal 2024, 2023 and 2022, 
the tax incentive decreased Singapore tax by $419 million, $468 million and $362 million, and the gross benefit of 
the tax incentive on diluted earnings per share was $0.21, $0.22 and $0.17, respectively. 
The Company is required to inventory, evaluate and measure all uncertain tax positions taken or to be taken on 
tax returns, and to record liabilities for the amount of such positions that may not be sustained, or may only partially 
be sustained, upon examination by the relevant taxing authorities. 
As of September 30, 2024, 2023 and 2022, the Company’s total gross unrecognized tax benefits were $3.8 
billion, $3.5 billion and $2.7 billion, respectively, exclusive of interest and penalties described below. Included in the 
$3.8 billion, $3.5 billion and $2.7 billion were $1.4 billion, $1.6 billion and $1.3 billion of unrecognized tax benefits, 
respectively, that if recognized, would reduce the effective tax rate in a future period. 
95 

The following table presents a reconciliation of beginning and ending unrecognized tax benefits by fiscal year: 
2024 
2023 
2022 
(in millions) 
Balance as of beginning of period ............................................................ $ 
3,497 $ 
2,683 $ 
2,488 
Increase in unrecognized tax benefits related to prior years........... 
148 
515 
10 
Decrease in unrecognized tax benefits related to prior years......... 
(322) 
(190) 
(143) 
Increase in unrecognized tax benefits related to current year ........ 
556 
510 
350 
Decrease related to settlements with taxing authorities................... 
(127) 
(17) 
(19) 
Reduction related to lapsing statute of limitations............................. 
(2) 
(4) 
(3) 
Balance as of end of period ................................................................... $ 
3,750 $ 
3,497 $ 
2,683 
The increases in unrecognized tax benefits include gross timing differences and various tax positions across 
several jurisdictions. The decreases in unrecognized tax benefits primarily reflect changes as a result of the 
conclusion of audits. 
In fiscal 2024, 2023 and 2022, the Company recognized $29 million, $34 million and $15 million of net interest 
expense, respectively, related to uncertain tax positions. In fiscal 2024 and 2023, the Company accrued no 
significant penalties and in fiscal 2022, the Company reversed accrued penalties of $31 million related to uncertain 
tax positions. As of September 30, 2024 and 2023, the Company had accrued interest of $300 million and $271 
million, respectively, and no significant accrued penalties related to uncertain tax positions. 
The Company’s U.S. federal income tax returns for fiscal 2016 through 2018 are currently under examination. 
For fiscal 2008 through 2015, an unresolved issue related to certain income tax deductions remains. During fiscal 
2024, the Company filed a complaint with the U.S. Court of Federal Claims challenging the position of the Internal 
Revenue Service. Except for the unresolved issue, the federal statute of limitations has expired for fiscal years prior 
to 2016. 
In fiscal 2024, a resolution was reached regarding California refund claims for fiscal 2005 through 2011. The 
Company’s California income tax returns for fiscal 2012 through 2015 are currently under examination. The 
California statute of limitations has expired for fiscal years prior to 2012. 
In fiscal 2024, a resolution was reached regarding India tax assessments for taxable years falling within the 
period from fiscal 2010 to 2019. The Company will continue to appeal assessments received for subsequent 
periods. 
The Company is also subject to examinations by various state and foreign tax authorities. All material federal, 
state and foreign tax matters have been concluded for years through fiscal 2007. The timing and outcome of the 
final resolutions of the federal, state and foreign tax examinations and refund claims are uncertain. It is not 
reasonably possible to estimate the increase or decrease in unrecognized tax benefits within the next 12 months. 
Note 20—Legal Matters 
The Company is a party to various legal and regulatory proceedings. Some of these proceedings involve 
complex claims that are subject to substantial uncertainties and unascertainable damages. For those proceedings 
where a loss is determined to be only reasonably possible or probable but not estimable, the Company has 
disclosed the nature of the claim. Additionally, unless otherwise disclosed below with respect to these proceedings, 
the Company cannot provide an estimate of the possible loss or range of loss. Although the Company believes that 
it has strong defenses for the litigation and regulatory proceedings described below, it could, in the future, incur 
judgments or fines or enter into settlements of claims that could have a material adverse effect on the Company’s 
financial position, results of operations or cash flows. From time to time, the Company may engage in settlement 
discussions or mediations with respect to one or more of its outstanding litigation matters, either on its own behalf or 
collectively with other parties. 
The litigation accrual is an estimate and is based on management’s understanding of its litigation profile, the 
specifics of each case, advice of counsel to the extent appropriate and management’s best estimate of incurred loss 
as of the balance sheet date. 
96 

The following table summarizes the activity related to accrued litigation: 
For the Years Ended 
September 30, 
2024 
2023 
(in millions) 
Balance as of beginning of period ........................................................................................ $ 
1,751 $ 
1,456 
Provision for uncovered legal matters ............................................................................. 
322 
21 
Provision for covered legal matters.................................................................................. 
248 
1,024 
Payments for legal matters................................................................................................ 
(594) 
(750) 
Balance as of end of period................................................................................................ $ 
1,727 $ 
1,751 
Accrual Summary—U.S. Covered Litigation 
Visa Inc., Visa U.S.A. and Visa International are parties to certain legal proceedings that are covered by the 
U.S. retrospective responsibility plan, which the Company refers to as the U.S. covered litigation. An accrual for the 
U.S. covered litigation and a charge to the litigation provision are recorded when a loss is deemed to be probable 
and reasonably estimable. In making this determination, the Company evaluates available information, including but 
not limited to actions taken by the Company’s litigation committee. The total accrual related to the U.S. covered 
litigation could be either higher or lower than the escrow account balance. See further discussion below under U.S. 
Covered Litigation and Note 5—U.S. and Europe Retrospective Responsibility Plans. 
The following table summarizes the accrual activity related to U.S. covered litigation: 
For the Years Ended 
September 30, 
2024 
2023 
(in millions) 
Balance as of beginning of period ........................................................................................ $ 
1,621 $ 
1,441 
Provision for interchange multidistrict litigation .............................................................. 
140 
906 
Payments for U.S. covered litigation................................................................................ 
(224) 
(726) 
Balance as of end of period................................................................................................ $ 
1,537 $ 
1,621 
During fiscal 2024, the Company recorded additional accruals to address claims associated with the 
interchange multidistrict litigation. The accrual balance is consistent with the Company’s best estimate of its share of 
a probable and reasonably estimable loss with respect to the U.S. covered litigation. While this estimate is 
consistent with the Company’s view of the current status of the litigation, the probable and reasonably estimable 
loss or range of such loss could materially vary based on developments in the litigation. The Company will continue 
to consider and reevaluate this estimate in light of the substantial uncertainties with respect to the litigation. The 
Company is unable to estimate a potential loss or range of loss, if any, at trial if negotiated resolutions cannot be 
reached. 
Accrual Summary—VE Territory Covered Litigation 
Visa Inc., Visa International and Visa Europe are parties to certain legal proceedings that are covered by the 
Europe retrospective responsibility plan. Unlike the U.S. retrospective responsibility plan, the Europe retrospective 
responsibility plan does not have an escrow account that is used to fund settlements or judgments. The Company is 
entitled to recover VE territory covered losses through periodic adjustments to the class A common stock conversion 
rates applicable to the series B and C preferred stock. An accrual for the VE territory covered losses and a reduction 
to stockholders’ equity will be recorded when the loss is deemed to be probable and reasonably estimable. See 
further discussion below under VE Territory Covered Litigation and Note 5—U.S. and Europe Retrospective 
Responsibility Plans. 
97 

The following table summarizes the accrual activity related to VE territory covered litigation: 
For the Years Ended 
September 30, 
2024 
2023 
(in millions) 
Balance as of beginning of period ........................................................................................ $ 
110 $ 
11 
Provision for VE territory covered litigation .................................................................... 
108 
118 
Payments for VE territory covered litigation ................................................................... 
(146) 
(19) 
Balance as of end of period ............................................................................................... $ 
72 $ 
110 
U.S. Covered Litigation 
Interchange Multidistrict Litigation (MDL) - Class Actions 
Beginning in May 2005, a series of complaints (the majority of which were styled as class actions) were filed in 
U.S. federal district courts by merchants against Visa U.S.A., Visa International and/or Mastercard, and in some 
cases, certain U.S. financial institutions. The Judicial Panel on Multidistrict Litigation issued an order transferring the 
cases to the U.S. District Court for the Eastern District of New York for coordination of pre-trial proceedings in MDL 
1720. A group of purported class plaintiffs subsequently filed amended and supplemental class complaints. The 
individual and class complaints generally challenged, among other things, Visa’s and Mastercard’s purported setting 
of interchange reimbursement fees, their “no surcharge” and honor-all-cards rules, alleged tying and bundling of 
transaction fees, and Visa’s reorganization and IPO, under the federal antitrust laws and, in some cases, certain 
state unfair competition laws. The complaints sought money damages, declaratory and injunctive relief, attorneys’ 
fees and, in one instance, an order that the IPO be unwound. 
Visa Inc., Visa U.S.A., Visa International, Mastercard Incorporated, Mastercard International Incorporated, 
various U.S. financial institution defendants and the class plaintiffs signed a settlement agreement (2012 Settlement 
Agreement) to resolve the class plaintiffs’ claims. Pursuant to the 2012 Settlement Agreement, the Company 
deposited approximately $4.0 billion from the U.S. litigation escrow account and approximately $500 million 
attributable to interchange reductions for an eight-month period into court-authorized settlement accounts. Visa 
subsequently received from the district court and deposited into the Company’s U.S. litigation escrow account 
“takedown payments” of approximately $1.1 billion. 
On June 30, 2016, the U.S. Court of Appeals for the Second Circuit vacated the district court’s certification of 
the merchant class, reversed the approval of the settlement and remanded the case to the district court for further 
proceedings. 
On remand, the district court entered an order appointing interim counsel for two putative classes of plaintiffs, a 
“Damages Class” and an “Injunctive Relief Class.” The plaintiffs purporting to act on behalf of the putative Damages 
Class subsequently filed a Third Consolidated Amended Class Action Complaint, seeking money damages and 
attorneys’ fees, among other relief. A new group of purported class plaintiffs, acting on behalf of the putative 
Injunctive Relief Class, filed a class action complaint against Visa, Mastercard and certain bank defendants seeking, 
among other things, an injunction against the setting of default interchange rates; against certain Visa operating 
rules relating to merchants, including the honor-all-cards rule; and against various transaction fees, including the 
fixed acquirer network fee, as well as attorneys’ fees. 
Damages Class. On September 17, 2018, Visa, Mastercard and certain U.S. financial institutions reached an 
agreement with plaintiffs purporting to act on behalf of the putative Damages Class to resolve all Damages Class 
claims (Amended Settlement Agreement). The Amended Settlement Agreement supersedes the 2012 Settlement 
Agreement and includes, among other terms, a release from participating class members for liability arising out of 
conduct alleged by the Damages Class in the litigation, including claims that accrue no later than five years after the 
Amended Settlement Agreement becomes final. Participating class members will not release injunctive relief claims 
as a named representative or non-representative class member in the putative Injunctive Relief Class. The 
Amended Settlement Agreement also required an additional settlement payment from all defendants totaling $900 
million, with the Company’s share of $600 million paid from the Company’s litigation escrow account established 
pursuant to the Company’s retrospective responsibility plan. See Note 5—U.S. and Europe Retrospective 
98 

Responsibility Plans. The additional settlement payment was added to the approximately $5.3 billion previously 
deposited into settlement accounts by the defendants pursuant to the 2012 Settlement Agreement. 
Certain merchants in the proposed settlement class objected to the settlement and/or submitted requests to 
opt out of the settlement class. On December 13, 2019, the district court granted final approval of the Amended 
Settlement Agreement, which was subsequently appealed. Based on the percentage of class members (by payment 
volume) that opted out of the class, $700 million was returned to defendants. Visa’s portion of the takedown 
payment, approximately $467 million, was deposited into the U.S. litigation escrow account. On March 15, 2023, the 
U.S. Court of Appeals for the Second Circuit affirmed the final approval of the Amended Settlement Agreement by 
the district court. On August 3, 2023, the district court entered an order appointing a special master to resolve 
matters arising out of or relating to the Amended Settlement Agreement’s plan of administration. 
Indirect Purchaser Claims. Three complaints have been filed against Visa and other defendants asserting 
violations of certain state antitrust laws and seeking recovery as indirect purchasers. A complaint was filed by Old 
Jericho Enterprise, Inc. on May 29, 2020, against Visa and Mastercard on behalf of a purported class of gasoline 
retailers operating in 24 states and the District of Columbia. Two separate complaints were subsequently filed in 
2021 against Visa and Mastercard on behalf of a purported class of merchants located in 25 states and the District 
of Columbia who have taken payment using the Square card acceptance service — one by Hayley Lanning and 
others on April 28 and one by Camp Grounds Coffee and others on June 16. Plaintiffs in all three actions 
subsequently served motions for partial summary judgment. Thereafter, in May and September 2024, the district 
court denied motions for partial summary judgment filed by the Lanning and Camp Grounds plaintiffs and the Old 
Jericho plaintiffs, which all three plaintiff groups have now appealed. To the extent these plaintiffs’ claims are not 
released by the Amended Settlement Agreement, Visa believes they are covered by the U.S. Retrospective 
Responsibility Plan. 
Injunctive Relief Class. Following remand from the U.S. Court of Appeals for the Second Circuit and the 
appointment of Injunctive Relief Class counsel, on September 27, 2021, the district court certified without opt out 
rights an Injunctive Relief Class consisting of all merchants that accept Visa or Mastercard credit or debit cards in 
the United States at any time between December 18, 2020 and entry of final judgment. 
From January through April, 2024, the district court issued rulings on various summary judgment motions. The 
district court granted in part and denied in part defendants’ motion for summary judgment under Ohio v. American 
Express, denied defendants' motions for summary judgment based on the post-IPO conspiracy claims, and granted 
defendants’ motion for summary judgment on Injunctive Relief Class plaintiffs’ monopolization claims. The district 
court denied the Injunctive Relief Class plaintiffs’ motion for partial summary judgment. 
On March 25, 2024, Visa and Mastercard entered into an agreement to resolve the Injunctive Relief Class 
claims (Injunctive Relief Settlement Agreement), subject to court approval. The Injunctive Relief Settlement 
Agreement included, among other terms, (i) a release from class members for claims for declaratory, injunctive or 
equitable relief arising out of conduct alleged by the Injunctive Relief Class in the litigation that have accrued or may 
accrue in the future during the term of the Injunctive Relief Settlement Agreement; (ii) provisions requiring 
reductions and caps on U.S. credit interchange rates; and (iii) provisions requiring modifications to the Company’s 
rules in the U.S. that, among other things, streamline requirements for merchants who wish to impose a surcharge 
on credit transactions. On March 26, 2024, the Injunctive Relief Class plaintiffs filed a motion for preliminary 
approval of the settlement, which was denied on June 25, 2024. 
Interchange Multidistrict Litigation (MDL) - Individual Merchant Actions 
Since May 2013, more than 50 cases have been filed in or removed to various federal district courts by 
hundreds of merchants generally pursuing damages claims on allegations similar to those raised in MDL 1720. The 
cases name as defendants Visa Inc., Visa U.S.A., Visa International, Mastercard Incorporated and Mastercard 
International Incorporated, although some also include certain U.S. financial institutions as defendants. A number of 
the cases include allegations that Visa has monopolized, attempted to monopolize and/or conspired to monopolize 
debit card-related market segments. Some of the cases seek an injunction against the setting of default interchange 
rates; certain Visa operating rules relating to merchants, including the honor-all-cards rule; and various transaction 
fees, including the fixed acquirer network fee. In addition, some cases assert that Visa, Mastercard and/or their 
member banks conspired to prevent the adoption of chip-and-PIN authentication in the U.S. or otherwise circumvent 
competition in the debit market. Certain individual merchants have filed amended complaints to, among other 
things, add claims for injunctive relief and update claims for damages. 
99 

The individual merchant actions described in this section are U.S. covered litigation for purposes of the U.S. 
retrospective responsibility plan. See Note 5—U.S. and Europe Retrospective Responsibility Plans. 
Visa has reached settlements with a number of merchants representing approximately 73% of the Visa-
branded payment card sales volume of merchants who opted out of the Amended Settlement Agreement with the 
Damages Class plaintiffs. 
The district court’s rulings on defendants’ summary judgment motions under Ohio v. American Express and on 
post-IPO conspiracy claims, described above, apply to these Individual Merchant Actions. In addition, on October 9, 
2022, defendants’ motion for summary judgment regarding damages for EMV-related chargebacks was denied. On 
February 22, 2024, defendants' motion for summary judgment based on Illinois Brick standing was denied, and the 
district court denied as moot certain plaintiffs’ motions for partial summary judgment. On April 2, 2024, the district 
court granted in part and denied in part defendants’ motion for summary judgment on certain plaintiffs’ 
monopolization claims. 
On May 28, 2024, the district court found that merchants serviced by Intuit and Square are members of the 
MDL Damages Class and therefore granted defendants’ motion to enforce the Amended Settlement Agreement, and 
denied a motion by Intuit Inc. and Intuit Payment Solutions, LLC (Intuit) for partial summary judgment, regarding 
claims in the actions brought by Intuit and Block, Inc. (Block) in their capacity as payment facilitators. On August 2, 
2024, defendants filed a pre-motion letter setting forth bases for a proposed motion for injunction compelling 
dismissal of claims by Intuit and Block. 
In July 2024, the Judicial Panel on Multidistrict Litigation remanded three actions to the courts in which they 
were originally filed. The action led by Grubhub Holdings Inc. was remanded to the U.S. District Court for the 
Northern District of Illinois. The actions led by Target Corporation and by 7-Eleven, Inc. were both remanded to the 
U.S. District Court for the Southern District of New York, and the U.S. District Court for the Southern District of New 
York subsequently set a trial date for a subset of the plaintiffs in those actions. On August 21, 2024, defendants in 
those actions filed a motion for a revised summary judgment ruling based on Illinois Brick. 
The Company believes it has substantial defenses to the claims asserted in the putative class actions and 
individual merchant actions, but the final outcome of individual legal claims is inherently unpredictable. The 
Company could incur judgments, enter into settlements or revise its expectations regarding the outcome of 
merchants’ claims, and such developments could have a material adverse effect on the Company’s financial results 
in the period in which the effect becomes probable and reasonably estimable. While the U.S. retrospective 
responsibility plan is designed to address monetary liability in these matters, see Note 5—U.S. and Europe 
Retrospective Responsibility Plans, judgments or settlements that require the Company to change its business 
practices, rules, or contractual commitments could adversely affect the Company’s financial results. 
Consumer Interchange Litigation 
In 2022, a putative class action was filed in California state court against Visa, Mastercard and certain financial 
institutions on behalf of all Visa and Mastercard cardholders in California who made a purchase using a Visa-
branded or Mastercard-branded payment card in California from January 1, 2004. Plaintiffs primarily allege a 
conspiracy to fix interchange fees and seek injunctive relief, attorneys’ fees and damages as direct and indirect 
purchasers based on alleged violations of California law. After plaintiffs filed an amended complaint asserting the 
same claims as asserted in the prior complaint, Visa removed the action to federal court, and the case was 
transferred to MDL 1720. 
On July 31, 2024, the magistrate judge recommended that a motion by defendants to compel arbitration and 
stay litigation be denied and a motion by defendants to dismiss plaintiffs’ California law claims be granted. On 
August 19, 2024, plaintiffs filed an objection to the magistrate judge’s recommendation. 
VE Territory Covered Litigation 
Europe Merchant Litigation 
Since July 2013, proceedings have been commenced by more than 1,150 Merchants (the capitalized term 
“Merchant”, when used in this section, means a Merchant together with subsidiary/affiliate companies that are party 
to the same claim) against Visa Europe, Visa Inc. and other Visa subsidiaries in the UK and other countries, 
primarily relating to interchange rates in Europe and, in some cases, relating to fees charged by Visa and certain 
100 

Visa rules. They seek damages for alleged anti-competitive conduct in relation to one or more of the following types 
of interchange fees for credit and debit card transactions: UK domestic, other European domestic, intra-European 
Economic Area and/or other inter-regional. As of the filing date, Visa has settled the claims asserted by over 475 
Merchants, and there are approximately 600 Merchants with outstanding claims. In addition, over 30 Merchants 
have threatened to commence similar proceedings. Standstill agreements have been entered into with respect to 
some of those threatened Merchant claims, several of which have been settled. While the amount of interchange 
being challenged could be substantial, these claims have not yet been filed and their full scope is not yet known. 
The Company anticipates additional claims in the future. 
On June 17, 2020, with respect to claims asserted by one Merchant, the Supreme Court of the United Kingdom 
found that Visa’s UK domestic interchange restricted competition under applicable competition law. On September 
30, 2021, Visa reached a confidential settlement agreement resolving the Merchant’s claims. 
On November 26, 2021, with respect to certain pending Merchant claims, the UK Competition Appeal Tribunal 
(CAT) found that UK and certain other domestic and intra-European Economic Area consumer interchange fees 
before the introduction of the Interchange Fee Regulation (IFR) were restrictive of competition, but that the question 
of whether those fees are a restriction of competition after the introduction of the IFR, along with inter-regional and 
commercial interchange fees across all time periods, would need to be resolved at trial. Whether any interchange 
fees are exempt from the finding of restriction under applicable law and the assessment of damages, if any, will also 
need to be considered at trial. On October 4, 2022, the UK Court of Appeal affirmed the CAT’s ruling. From 
February 14 to March 28, 2024, a trial occurred to consider whether certain interchange rates restrict competition in 
violation of UK antitrust law. 
On June 1, 2022, two class action claims were filed against Visa with the CAT on behalf of UK businesses that 
accepted Visa-branded payment cards at any time since June 1, 2016, alleging that UK domestic, intra-European 
Economic Area and inter-regional interchange fees on commercial credit cards, and inter-regional interchange fees 
on consumer cards, are anti-competitive. The Europe retrospective responsibility plan covers liabilities and losses 
relating to the covered period, which generally refers to the period before the Closing. On June 8, 2023, the UK 
Competition Appeal Tribunal initially denied class certification in the two class action claims. However, a class 
certification re-hearing took place in April 2024. In June 2024, the CAT granted class certification in the claims 
regarding interchange fees on commercial cards. In October 2024, the Court of Appeal refused permission to 
appeal the certification. 
The full scope of potential damages is not yet known because not all Merchant claims have been served and 
Visa has substantial defenses. However, the claims that have been issued, served and/or preserved, seek several 
billion dollars in damages. 
Other Litigation 
On November 14, 2021, a motion to certify a class action was filed against Visa and Mastercard in the Israel 
Central District Court. The motion asserts that interchange fees on cross-border transactions in Israel and the Honor 
All Cards rule are anti-competitive and seeks damages and injunctive relief. Visa filed its response on July 22, 2024. 
Other Litigation 
U.S. Department of Justice 
On March 13, 2012, the Antitrust Division of the U.S. Department of Justice (Division) issued a Civil 
Investigative Demand (CID), to Visa Inc. seeking documents and information regarding a potential violation of 
Section 1 or 2 of the Sherman Act, 15 U.S.C. §§ 1, 2. The CID focused on PIN-authenticated Visa Debit and Visa’s 
competitive responses to the Dodd-Frank Act, including Visa’s fixed acquirer network fee. Visa has cooperated with 
the Division in connection with the CID. 
On March 26, 2021, June 11, 2021, January 4, 2023 and May 2, 2023, the Division issued CIDs to Visa, 
seeking documents and information regarding a potential violation of Section 1 or 2 of the Sherman Act, 15 U.S.C. 
§§ 1, 2. The CIDs focused on U.S. debit and competition with other payment methods and networks. 
On September 24, 2024, the U.S. Department of Justice filed a complaint in the U.S. District Court for the 
Southern District of New York against Visa alleging violations of the Sherman Act. The complaint alleges Visa has 
monopolized and attempted to monopolize general purpose debit network services and card-not-present debit 
101 

network services in the United States through agreements with merchants, acquirers, and others and that certain 
agreements unreasonably restrain competition or trade in those markets. The complaint seeks, among other relief, 
to enjoin Visa from engaging in the alleged anticompetitive practices. 
U.S. Debit Class Actions 
Beginning on October 1, 2024, five putative class actions were filed in the U.S. District Court for the Southern 
District of New York against Visa Inc., alleging that Visa has monopolized and attempted to monopolize general 
purpose debit network services and card-not-present debit network services in the United States through 
agreements with merchants, acquirers, and others and that certain agreements unreasonably restrain competition 
or trade in those markets. One action was subsequently dismissed voluntarily. An additional putative class action 
was filed in the U.S. District Court for the Northern District of California asserting similar allegations. Each of the 
pending cases alleges violations of the Sherman Act and seeks damages, among other relief. Some of these cases 
assert violations of one or more state laws and seek injunctive relief. Plaintiffs in these actions seek to represent 
one of the following classes: (i) merchants or others that accepted general-purpose Visa debit cards from certain 
dates in October 2020; (ii) persons who either purchased goods or services from a merchant that accepted Visa 
debit cards or who directly or indirectly paid interchange fees as debit card holders from October 20, 2020; or (iii) 
persons, business, or entities that have paid Visa’s fees for debit transaction routing services from September 24, 
2020. 
Federal Trade Commission Civil Investigative Demand 
On November 4, 2019, the Bureau of Competition of the U.S. Federal Trade Commission (FTC) requested that 
Visa provide, on a voluntary basis, documents and information relating to an investigation as to whether Visa’s 
actions inhibited merchant choice in the selection of debit payments networks in potential violation of the Durbin 
Amendment to the Dodd-Frank Wall Street Reform and Consumer Protection Act. On June 9, 2020, the FTC issued 
a CID to Visa requesting additional documents and information. Visa has cooperated with the FTC in connection 
with the CID. 
U.S. ATM Access Fee Litigation 
National ATM Council Class Action. In October 2011, the National ATM Council and thirteen non-bank ATM 
operators filed a purported class action lawsuit against Visa and Mastercard in the U.S. District Court for the District 
of Columbia. The complaint challenges Visa’s rule (and a similar Mastercard rule) that if an ATM operator chooses 
to charge consumers an access fee for a Visa or Plus transaction, that fee cannot be greater than the access fee 
charged for transactions on other networks. Plaintiffs claim that the rule violates Section 1 of the Sherman Act and 
seek treble damages, injunctive relief and attorneys’ fees. On August 4, 2021, the district court granted plaintiffs’ 
motion for class certification. 
Consumer Class Actions. In October 2011, a purported consumer class action, Burke, et al. v. Visa Inc., et al. 
(Burke) was filed against Visa and Mastercard in the same federal court challenging the same ATM access fee 
rules. Two other purported consumer class actions challenging the rules, later combined in Mackmin, et al. v. Visa 
Inc., et al., (Mackmin), were also filed in October 2011 in the same federal court naming Visa, Mastercard and three 
financial institutions as defendants. Plaintiffs seek treble damages, restitution, injunctive relief and attorneys’ fees 
where available under federal and state law, including under Section 1 of the Sherman Act and consumer protection 
statutes. On August 4, 2021, the district court granted class certification in each case. On August 8, 2022, the 
district court in Mackmin granted plaintiffs’ motion for final approval of a class action settlement with the three 
financial institution defendants and entered final judgments of dismissal as to those institutions. On May 2, 2024, 
Visa and Mastercard entered a definitive class settlement agreement with plaintiffs in Mackmin, which the district 
court preliminarily approved on July 26, 2024. Burke, the remaining consumer action, is still pending. 
EMV Chip Liability Shift 
Following their initial complaint filed on March 8, 2016, B&R Supermarket, Inc., d/b/a Milam’s Market, and 
Grove Liquors LLC filed an amended class action complaint on July 15, 2016, against Visa Inc., Visa U.S.A., 
Mastercard, Discover, American Express, EMVCo and certain financial institutions in the U.S. District Court for the 
Northern District of California. The amended complaint asserts that defendants, through EMVCo, conspired to shift 
liability for fraudulent, faulty, or otherwise rejected payment card transactions from defendants to the purported class 
of merchants, defined as those merchants throughout the U.S. who have been subjected to the “Liability Shift” since 
102 

October 2015. Plaintiffs claim that the “Liability Shift” violates Sections 1 and 3 of the Sherman Act and certain state 
laws, and seek treble damages, injunctive relief and attorneys’ fees. 
EMVCo and the financial institution defendants were dismissed, and the matter was subsequently transferred 
to the U.S. District Court for the Eastern District of New York. The district court clarified that this case is not part of 
MDL 1720, and on August 28, 2020, granted plaintiffs’ motion for class certification. On November 30, 2022, Visa 
and other defendants served motions to decertify and for summary judgment, which the court subsequently denied. 
MiCamp Solutions 
On December 8, 2023, a complaint was filed in the U.S. District Court for the Northern District of California by 
MiCamp Solutions, LLC against Visa on behalf of a purported class of Independent Sales Organizations (ISOs) and 
their merchant customers and a purported subclass of ISOs. The complaint alleges violations of federal and state 
antitrust laws, state data privacy laws and the constitution, based on, among other things, Visa’s interchange fees 
and its assessment of fees for non-compliance with its surcharge rules. The complaint seeks to recover damages 
and to enjoin the enforcement of Visa’s default interchange and surcharge rules, among other things. On March 5, 
2024, MiCamp Solutions filed an amended complaint on behalf of the same purported class and subclass, and 
containing similar allegations as in the original complaint, and on March 19, 2024, Visa filed a motion to dismiss that 
amended complaint. 
Mirage Wine + Spirit’s Inc. 
On December 14, 2023, a putative class action was filed in the U.S. District Court for the Southern District of 
Illinois by Mirage Wine + Spirit’s Inc. against Apple Inc. (Apple), Visa Inc. and Mastercard Incorporated on behalf of 
certain merchants in the United States that accepted Apple Pay as a method of payment at the physical point-of-
sale from December 14, 2019. Plaintiff alleges a conspiracy under which Apple agreed not to enter a purported 
market for point-of-sale payment card networks services and seeks damages, injunctive relief and attorneys’ fees 
based on alleged violations of Section 1 of the Sherman Act. After various orders that resulted in the case being 
maintained in its originally filed court, plaintiffs filed an Amended Class Action Complaint on August 5, 2024. 
Thereafter, the district court set a trial date in 2026. On September 26, 2024, defendants filed a motion to dismiss 
the Amended Class Action Complaint. 
U.S. Income Tax Litigation 
On June 21, 2024, the Company filed a complaint against the United States in the U.S. Court of Federal 
Claims. The complaint challenges the denial by the Internal Revenue Service of certain income tax deductions from 
2008 through 2015 related to software that the Company developed in the United States for utilization by Visa 
clients. 
European Commission Client Incentive Agreements Investigation 
On December 2, 2022, the European Commission (EC) informed Visa that it had opened a preliminary 
investigation into Visa’s incentive agreements with clients. On October 1, 2024, the EC informed Visa that it has 
closed the matter. 
European Commission Acquirer Fees Investigation 
On August 30, 2024, the EC informed Visa that it has opened a preliminary investigation into Visa’s fees 
charged to acquirers. Visa is cooperating with the EC in connection with the investigation. 
German ATM Litigation 
Beginning in December 2021, Visa was served with claims in Germany brought by German banks against Visa 
Europe and Visa Inc. The banks claim that Visa’s ATM rules prohibiting the charging of access fees on domestic 
cash withdrawals are anti-competitive, and the majority seek damages. Visa has filed challenges to the jurisdiction 
of the German courts to hear these claims. Jurisdictional challenges have been granted in some claims and denied 
in other claims, and these decisions have been appealed. 
103 

ITEM 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosures 
Not applicable. 
ITEM 9A. Controls and Procedures 
Evaluation of Disclosure Controls and Procedures 
We maintain a system of disclosure controls and procedures (as defined in the Rules 13a-15(e) and 15d-15(e) 
under the Securities Exchange Act of 1934 (Exchange Act)) that is designed to ensure that information required to 
be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods 
specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our 
management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely 
decisions regarding required disclosures. 
Under the supervision and with the participation of our management, including our Chief Executive Officer and 
Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures. Based on this 
evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that, as of September 30, 2024, 
our disclosure controls and procedures were effective at the reasonable assurance level. 
Management’s Report on Internal Control over Financial Reporting 
Our management is responsible for establishing and maintaining adequate internal control over our financial 
reporting. Management assessed the effectiveness of our internal control over financial reporting as of 
September 30, 2024 using the criteria set forth in Internal Control—Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (2013 framework). Based on management’s 
assessment, management has concluded that our internal control over financial reporting was effective as of 
September 30, 2024. 
The effectiveness of our internal control over financial reporting as of September 30, 2024, has been audited 
by KPMG LLP, an independent registered public accounting firm, as stated in their report which is included in Item 8 
of this report. 
Inherent Limitations on Effectiveness of Controls and Procedures and Internal Control over Financial Reporting 
Our internal control over financial reporting is designed to provide reasonable, but not absolute, assurance 
regarding the reliability of financial reporting and the preparation of financial statements in accordance with U.S. 
generally accepted accounting principles. There are inherent limitations to the effectiveness of any system of 
internal control over financial reporting. These limitations include the possibility of human error, the circumvention or 
overriding of the system and reasonable resource constraints. Because of its inherent limitations, our internal 
control over financial reporting may not prevent or detect misstatements and instances of fraud. In addition, 
because we have designed our system of controls based on certain assumptions, which we believe are reasonable, 
about the likelihood of future events, our system of controls may not achieve its desired purpose under all possible 
future conditions. Accordingly, our disclosure controls and procedures provide reasonable assurance, but not 
absolute assurance, of achieving their objectives. Projections of any evaluation of effectiveness to future periods are 
subject to the risks discussed in Part I, Item 1A—Risk Factors of this report. 
Changes in Internal Control over Financial Reporting 
In preparation for management’s report on internal control over financial reporting, we documented and tested 
the design and operating effectiveness of our internal control over financial reporting. There have been no changes 
in our internal controls over financial reporting that occurred during our fourth quarter of fiscal 2024 that have 
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 
ITEM 9B. Other Information 
(b) Trading Plans 
None. 
104 

ITEM 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 
Not applicable. 
105 

PART III 
ITEM 10. Directors, Executive Officers and Corporate Governance 
We will file a definitive proxy statement pursuant to Regulation 14A under the Exchange Act (Proxy Statement) 
no later than 120 days after the end of the fiscal year ended September 30, 2024. The information required by this 
item will be included in our Proxy Statement and is incorporated herein by reference. 
ITEM 11. Executive Compensation 
The information required by this item will be included in our Proxy Statement and is incorporated herein by 
reference. 
ITEM 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 
The information required by this item will be included in our Proxy Statement and is incorporated herein by 
reference. 
ITEM 13. Certain Relationships and Related Transactions, and Director Independence 
The information required by this item will be included in our Proxy Statement and is incorporated herein by 
reference. 
ITEM 14. Principal Accountant Fees and Services 
The information required by this Item will be included in our Proxy Statement and is incorporated herein by 
reference. 
106 

PART IV 
ITEM 15. Exhibits and Financial Statement Schedules 
The following documents are filed as part of this report: 
1. Consolidated Financial Statements 
See Index to Consolidated Financial Statements in Item 8 of this report. 
2. Consolidated Financial Statement Schedules 
None. 
3. The following exhibits are filed as part of this report or, where indicated, were previously filed and are 
hereby incorporated by reference: 
Refer to the Exhibit Index herein. 
ITEM 16. Form 10-K Summary 
None. 
107 

EXHIBIT INDEX 
Incorporated by Reference 
Exhibit 
Number 
Exhibit 
Description 
Form 
File 
Number 
Exhibit 
Number 
Filing 
Date 
2.1 
Amended and Restated Transaction 
Agreement, dated as of May 10, 2016, 
between Visa Inc. and Visa Europe Limited # 
8-K 
001-33977 
2.1 
5/10/2016 
3.1 
Eighth Restated Certificate of Incorporation of 
Visa Inc. 
8-K 
001-33977 
3.2 
1/24/2024 
3.2 
Amended and Restated Bylaws of Visa Inc. 
8-K 
001-33977 
3.2 
8/5/2022 
4.1 
Form of stock certificate of Visa Inc. 
S-4/A 
333-143966 
4.1 
9/13/2007 
4.2 
Form of specimen certificate for class C 
common stock of Visa Inc. 
8-A 
000-53572 
4.2 
1/28/2009 
4.3 
Certificate of Designations of Series A 
Convertible Participating Preferred Stock of 
Visa Inc. 
8-K 
001-33977 
3.1 
6/21/2016 
4.4 
Certificate of Designations of Series B 
Convertible Participating Preferred Stock of 
Visa Inc. 
8-K 
001-33977 
3.2 
6/21/2016 
4.5 
Certificate of Designations of Series C 
Convertible Participating Preferred Stock of 
Visa Inc. 
8-K 
001-33977 
3.3 
6/21/2016 
4.6 
Indenture dated December 14, 2015 between 
Visa Inc. and U.S. Bank National Association 
8-K 
001-33977 
4.1 
12/14/2015 
4.7 
Form of 3.150% Senior Note due 2025 
8-K 
001-33977 
4.5 
12/14/2015 
4.8 
Form of 1.500% Senior Note due 2026 
8-K 
001-33977 
4.1 
6/1/2022 
4.9 
Form of 0.750% Senior Note due 2027 
8-K 
001-33977 
4.1 
8/17/2020 
4.10 
Form of 1.900% Senior Note due 2027 
8-K 
001-33977 
4.1 
4/2/2020 
4.11 
Form of 2.750% Senior Note due 2027 
8-K 
001-33977 
4.2 
9/11/2017 
4.12 
Form of 2.000% Senior Note due 2029 
8-K 
001-33977 
4.2 
6/1/2022 
4.13 
Form of 2.050% Senior Note due 2030 
8-K 
001-33977 
4.2 
4/2/2020 
4.14 
Form of 1.100% Senior Note due 2031 
8-K 
001-33977 
4.2 
8/17/2020 
4.15 
Form of 2.375% Senior Note due 2034 
8-K 
001-33977 
4.3 
6/1/2022 
4.16 
Form of 4.150% Senior Note due 2035 
8-K 
001-33977 
4.6 
12/14/2015 
4.17 
Form of 2.700% Senior Note due 2040 
8-K 
001-33977 
4.3 
4/2/2020 
4.18 
Form of 4.300% Senior Note due 2045 
8-K 
001-33977 
4.7 
12/14/2015 
4.19 
Form of 3.650% Senior Note due 2047 
8-K 
001-33977 
4.3 
9/11/2017 
4.20 
Form of 2.000% Senior Note due 2050 
8-K 
001-33977 
4.3 
8/17/2020 
4.21+ 
Description of Securities 
10.1 
Form of Indemnity Agreement 
10-Q 
001-33977 
10.1 
1/31/2020 
108 

10.2 
Amended and Restated Global Restructuring 
Agreement, dated August 24, 2007, by and 
among Visa Inc., Visa International Service 
Association, Visa U.S.A. Inc., Visa Europe 
Limited, Visa Canada Association, Inovant 
LLC, Inovant, Inc., Visa Europe Services, Inc., 
Visa International Transition LLC, VI Merger 
Sub, Inc., Visa USA Merger Sub Inc. and 
1734313 Ontario Inc. 
S-4/A 
333-143966 
Annex A 
9/13/2007 
10.3 
Form of Escrow Agreement by and among 
Visa Inc., Visa U.S.A. Inc. and the escrow 
agent 
S-4 
333-143966 
10.15 
6/22/2007 
10.4 
Form of Framework Agreement by and among 
Visa Inc., Visa Europe Limited, Inovant LLC, 
Visa International Services Association and 
Visa U.S.A. Inc. † 
S-4/A 
333-143966 
10.17 
7/24/2007 
10.5 
Amended and Restated Five Year Revolving 
Credit Agreement, dated as of May 31, 2023, 
by and among Visa Inc., Visa International 
Service Association, Visa U.S.A. Inc. and Visa 
Europe Limited, as borrowers, Bank of 
America, N.A., as administrative agent, 
JPMorgan Chase Bank N.A., as syndication 
agent, and the lenders referred to therein # 
10-Q 
001-33977 
10.1 
07/26/2023 
10.6 
Form of Interchange Judgment Sharing 
Agreement by and among Visa International 
Service Association and Visa U.S.A. Inc., and 
the other parties thereto † 
S-4/A 
333-143966 
10.13 
7/24/2007 
10.7 
Interchange Judgment Sharing Agreement 
Schedule 
8-K 
001-33977 
10.2 
2/8/2011 
10.8 
Amendment of Interchange Judgment Sharing 
Agreement 
10-K 
001-33977 
10.10 
11/20/2015 
10.9 
Form of Loss Sharing Agreement by and 
among Visa U.S.A. Inc., Visa International 
Service Association, Visa Inc. and various 
financial institutions 
S-4/A 
333-143966 
10.14 
7/24/2007 
10.10 
Loss Sharing Agreement Schedule 
8-K 
001-33977 
10.1 
2/8/2011 
10.11 
Amendment of Loss Sharing Agreement 
10-K 
001-33977 
10.13 
11/20/2015 
10.12 
Form of Litigation Management Agreement by 
and among Visa Inc., Visa International 
Service Association, Visa U.S.A. Inc. and the 
other parties thereto 
S-4/A 
333-143966 
10.18 
8/22/2007 
10.13 
Omnibus Agreement, dated February 7, 2011, 
regarding Interchange Litigation Judgment 
Sharing and Settlement Sharing by and 
among Visa Inc., Visa U.S.A. Inc., Visa 
International Service Association, Mastercard 
Incorporated, Mastercard International 
Incorporated and the parties thereto 
8-K 
001-33977 
10.2 
7/16/2012 
10.14 
Amendment, dated August 26, 2014, to the 
Omnibus Agreement regarding Interchange 
Litigation Judgment Sharing and Settlement 
Sharing by and among Visa Inc., Visa U.S.A. 
Inc., Visa International Service Association, 
Mastercard Incorporated, Mastercard 
International Incorporated and the parties 
thereto 
10-K 
001-33977 
10.14 
11/21/2014 
109 

10.15 
Second Amendment, dated October 22, 2015, 
to Omnibus Agreement regarding Interchange 
Litigation Judgment Sharing and Settlement 
Sharing 
10-K 
001-33977 
10.17 
11/20/2015 
10.16 
Settlement Agreement, dated October 19, 
2012, by and among Visa Inc., Visa U.S.A. 
Inc., Visa International Service Association, 
Mastercard Incorporated, Mastercard 
International Incorporated, various U.S. 
financial institution defendants, and the class 
plaintiffs to resolve the class plaintiffs’ claims 
in the matter styled In re Payment Card 
Interchange Fee and Merchant Discount 
Antitrust Litigation, No. 05-MD-1720 
10-Q 
001-33977 
10.3 
2/6/2013 
10.17 
Superseding and Amended Settlement 
Agreement, dated September 17, 2018, by 
and among Visa Inc., Visa U.S.A. Inc., Visa 
International Service Association, Mastercard 
Incorporated, Mastercard International 
Incorporated, various U.S. financial institution 
defendants, and the damages class plaintiffs 
to resolve the damages class plaintiffs’ claims 
in the matter styled In re Payment Card 
Interchange Fee and Merchant Discount 
Antitrust Litigation, No. 05-MD-1720 
8-K 
001-33977 
10.1 
9/18/2018 
10.18 
Form of Makewhole Agreement 
S-4/A 
333-276747 
99.2 
3/11/2024 
10.19 
Loss Sharing Agreement, dated as of 
November 2, 2015, among the UK Members 
listed on Schedule 1 thereto, Visa Inc. and 
Visa Europe Limited 
8-K 
001-33977 
10.1 
11/2/2015 
10.20 
Litigation Management Deed, dated as of 
June 21, 2016, by and among the VE Member 
Representative, Visa Inc., the LMC Appointing 
Members, the UK&I DCC Appointing 
Members, the Europe DCC Appointing 
Members and the UK&I DCC Interested 
Members 
8-K 
001-33977 
10.1 
6/21/2016 
10.21* 
Visa 2005 Deferred Compensation Plan, 
effective as of August 12, 2015 
10-K 
001-33977 
10.21 
11/20/2015 
10.22* 
Visa Directors Deferred Compensation Plan, 
as amended and restated as of July 22, 2014 
10-K 
001-33977 
10.17 
11/21/2014 
10.23* 
Visa Inc. 2007 Equity Incentive Compensation 
Plan, amended and restated as of January 
26, 2021 
8-K 
001-33977 
10.22 
1/27/2021 
10.24* 
Visa Inc. Incentive Plan, as amended and 
restated as of July 18, 2022 
10-Q 
001-33977 
10.1 
7/28/2022 
10.25* 
Visa Excess Thrift Plan, as amended and 
restated as of January 1, 2008 
10-K 
001-33977 
10.31 
11/21/2008 
10.26* 
Visa Excess Retirement Benefit Plan, as 
amended and restated as of January 1, 2008 
10-K 
001-33977 
10.32 
11/21/2008 
10.27* 
First Amendment, effective January 1, 2011, 
of the Visa Excess Retirement Benefit Plan, 
as amended and restated as of January 1, 
2008 
10-K 
001-33977 
10.34 
11/18/2011 
10.28* 
Visa Inc. Executive Severance Plan, effective 
as of January 1, 2022 
10-Q 
001-33977 
10.8 
1/28/2022 
110 

10.29* 
Visa Executive Officer Cash Severance 
Policy, effective as of November 6, 2023 
10-K 
001-33977 
10.28 
11/15/2023 
10.30* 
Visa Inc. Clawback Policy, as amended and 
restated November 1, 2023 
10-K 
001-33977 
10.29 
11/15/2023 
10.31* 
Visa Inc. 2015 Employee Stock Purchase 
Plan 
DEF 14A 
001-33977 
Appendix 
B 
12/12/2014 
10.32* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Director Restricted Stock 
Unit Award Agreement for awards granted 
after November 1, 2014 
10-K 
001-33977 
10.40 
11/21/2014 
10.33* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Stock Option Award 
Agreement for awards granted after 
November 1, 2015 
10-Q 
001-33977 
10.1 
1/28/2016 
10.34* 
Form of Alternate Visa Inc. 2007 Equity 
Incentive Compensation Plan Stock Option 
Award Agreement for awards granted after 
November 1, 2015 
10-K 
001-33977 
10.34 
11/18/2021 
10.35* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Director Restricted Stock 
Unit Award Agreement for awards granted 
after November 1, 2017 
10-Q 
001-33977 
10.1 
2/1/2018 
10.36* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Director Restricted Stock 
Unit Award Agreement for awards granted 
after November 1, 2018 
10-Q 
001-33977 
10.1 
1/31/2019 
10.37* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Stock Option Award 
Agreement for the CEO for awards granted 
after November 1, 2018 
10-Q 
001-33977 
10.3 
1/31/2019 
10.38* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Stock Option Award 
Agreement for awards granted after 
November 1, 2018 
10-Q 
001-33977 
10.6 
1/31/2019 
10.39* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Director Restricted Stock 
Unit Award Agreement for awards granted 
after January 1, 2021 
10-K 
001-33977 
10.44 
11/18/2021 
10.40* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Restricted Stock Unit 
Award Agreement for the CEO for awards 
granted after November 1, 2021 
10-Q 
001-33977 
10.2 
1/28/2022 
10.41* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Stock Option Award 
Agreement for the CEO for awards granted 
after November 1, 2021 
10-Q 
001-33977 
10.3 
1/28/2022 
10.42* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Performance Share 
Award Agreement for the CEO for awards 
granted after November 1, 2021 
10-Q 
001-33977 
10.4 
1/28/2022 
10.43* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Restricted Stock Unit 
Award Agreement for awards granted after 
November 1, 2021 
10-Q 
001-33977 
10.5 
1/28/2022 
111 

10.44* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Stock Option Award 
Agreement for awards granted after 
November 1, 2021 
10-Q 
001-33977 
10.6 
1/28/2022 
10.45* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Performance Share 
Award Agreement for awards granted after 
November 1, 2021 
10-Q 
001-33977 
10.7 
1/28/2022 
10.46* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Stock Option Award 
Agreement for awards granted after January 
23, 2023 
10-Q 
001-33977 
10.1 
4/27/2023 
10.47* 
Form of Visa Inc. 2007 Equity Incentive 
Compensation Plan Performance Share 
Award Agreement for awards granted after 
January 23, 2023 
10-Q 
001-33977 
10.2 
4/27/2023 
10.48* 
Form of Alternate Visa Inc. 2007 Equity 
Incentive Compensation Plan Performance 
Share Award Agreement for awards granted 
after January 23, 2023 
10-Q 
001-33977 
10.3 
4/27/2023 
10.49* 
Form of Amendment Notification to Stock 
Option and Performance Share Award 
Holders 
10-Q 
001-33977 
10.4 
4/27/2023 
10.50* 
Offer Letter and One-Time Cash Award 
Agreement, dated June 13, 2023, between 
Visa Inc. and Chris Suh 
8-K 
001-33977 
99.2 
06/20/2023 
10.51* 
Amended and Restated Aircraft Time Sharing 
Agreement, effective November 1, 2019, 
between Visa Inc. and Alfred F. Kelly, Jr. 
10-K 
001-33977 
10.48 
11/13/2019 
10.52* 
First Amendment to Amended and Restated 
Aircraft Time Sharing Agreement, dated 
January 30, 2023, between Visa and Alfred F. 
Kelly, Jr. 
10-Q 
001-33977 
10.5 
4/27/2023 
10.53* 
Aircraft Time Sharing Agreement, effective 
January 30, 2023, between Visa and Ryan 
McInerney 
10-Q 
001-33977 
10.6 
4/27/2023 
19.1+ 
Prevention of Insider Trading Policy, as 
Amended and Restated on July 18, 2024 
21.1+ 
List of Significant Subsidiaries of Visa Inc. 
23.1+ 
Consent of KPMG LLP, Independent 
Registered Public Accounting Firm 
31.1+ 
Rule 13a-14(a)/15d-14(a) Certification of 
Principal Executive Officer 
31.2+ 
Rule 13a-14(a)/15d-14(a) Certification of 
Principal Financial Officer 
32.1+ 
Section 1350 Certification of Principal 
Executive and Financial Officer 
101.INS+ 
Inline XBRL Instance Document - the instance 
document does not appear in the Interactive 
Data File because its XBRL tags are 
embedded within the Inline XBRL document. 
112 

101.SCH 
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Inline XBRL Taxonomy Extension Schema 
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101.CAL 
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Inline XBRL Taxonomy Extension Calculation 
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101.DEF 
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Inline XBRL Taxonomy Extension Definition 
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Inline XBRL Taxonomy Extension Label 
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101.PRE 
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Inline XBRL Taxonomy Extension 
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104+ 
Cover Page Interactive Data File (formatted 
as Inline XBRL and contained in Exhibit 101) 
_______________ 
† 
Confidential treatment has been requested for portions of this agreement. A completed copy of the 
agreement, including the redacted portions, has been filed separately with the SEC. 
* 
Management contract, compensatory plan or arrangement. 
+ 
Filed or furnished herewith. 
# 
Schedules have been omitted pursuant to Item 601(b)(2) of Regulation S-K. A copy of any omitted schedule 
will be furnished supplementally to the SEC upon request; provided, however, that the parties may request 
confidential treatment pursuant to Rule 24b-2 of the Exchange Act for any document so furnished. 
113 

SIGNATURES 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant 
has duly caused this Annual Report on Form 10-K to be signed on its behalf by the undersigned, thereunto duly 
authorized. 
VISA INC. 
By: 
/s/ Ryan McInerney 
Name: 
Ryan McInerney 
Title: 
Chief Executive Officer 
Date: 
November 13, 2024 
Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has 
been signed below by the following persons on behalf of the Registrant in the capacities and on the dates indicated: 
Signature 
Title 
Date 
/s/ Ryan McInerney 
Ryan McInerney 
Chief Executive Officer and Director 
(Principal Executive Officer) 
November 13, 2024 
/s/ Chris Suh 
Chris Suh 
Chief Financial Officer 
(Principal Financial Officer) 
November 13, 2024 
/s/ Peter Andreski 
Peter Andreski 
Global Corporate Controller, 
Chief Accounting Officer 
(Principal Accounting Officer) 
November 13, 2024 
/s/ John F. Lundgren 
John F. Lundgren 
Board Chair 
November 13, 2024 
/s/ Lloyd A. Carney 
Lloyd A. Carney 
Director 
November 13, 2024 
/s/ Kermit R. Crawford 
Kermit R. Crawford 
Director 
November 13, 2024 
/s/ Francisco Javier Fernández-Carbajal 
Francisco Javier Fernández-Carbajal 
Director 
November 13, 2024 
/s/ Ramon Laguarta 
Ramon Laguarta 
Director 
November 13, 2024 
/s/ Teri L. List 
Teri L. List 
Director 
November 13, 2024 
/s/ Denise M. Morrison 
Denise M. Morrison 
Director 
November 13, 2024 
/s/ Pamela Murphy 
Pamela Murphy 
Director 
November 13, 2024 
/s/ Linda J. Rendle 
Linda J. Rendle 
Director 
November 13, 2024 
/s/ Maynard G. Webb, Jr. 
Maynard G. Webb, Jr. 
Director 
November 13, 2024 
114 

Market support center 
Visa 
300 Toni Stone Crossing 
San Francisco, CA 94158-2586 USA 
visa.com 
Mailing address 
Visa 
P.O. Box 8999 
San Francisco, CA 94128-8999 USA 
Investor relations 
Visa 
investorrelations@visa.com 
+1 650 432 7644 
investor.visa.com 
Media relations 
Visa 
press@visa.com 
visa.com/newsroom 
Corporate secretary 
Visa 
P.O. Box 193243 
San Francisco, CA 94119-3243 USA 
corporatesecretary@visa.com 
Independent registered 
public accounting firm
KPMG LLP 
Transfer agent  
EQ Shareowner Services 
P.O. Box 64874 
St. Paul, MN 55164-0874 USA 
+1 651 306 4433 or +1 866 456 9417 
shareowneronline.com 

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