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Visa

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FY2013 Annual Report · Visa
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© 2013 Visa. All rights reserved.

Annual Report 2013

 
 
 
 
 
Financial Highlights (AdjUSTed)1 

In millions (except for per share data)

Operating revenues

Operating expenses

Operating income

Net income

diluted class A common stock earnings per share

FY 2011

$9,188 

$3,732 

$5,456 

$3,528 

$4.99 

FY 2012

$10,421 

$4,184 

$6,237 

$4,203 

$6.20 

Financial Highlights (GAAP) 

In millions (except for per share data)

Operating revenues

Operating expenses

Operating income

Net income

Stockholders' equity

diluted class A common stock earnings per share

Operational Highlights 

Total volume, including payments and cash volume2

Payments volume2

Transactions processed on Visa's networks 

Cards3

FY 2013

$11,778 

$4,539 

$7,239 

$4,980 

$7.59 

FY 2013

$11,778 

$4,539 

$7,239 

$4,980 

$26,870 

$7.59 

FY 2011

$9,188 

$3,732 

$5,456 

$3,650 

$26,437 

$5.16 

FY 2012

$10,421 

$8,282 

$2,139 

$2,144 

$27,630 

$3.16 

12 months ended September 30 (except where noted)

2011

2012

2013

$5.9 trillion

$6.3 trillion

$6.9 trillion

$3.7 trillion

$3.9 trillion

$4.3 trillion

50.9 billion

53.3 billion

58.5 billion

1.9 billion

2.0 billion

2.2 billion

Stock Performance 

The accompanying graph and chart compare the cumulative total return on 
Visa’s common stock with the cumulative total return on Standard & Poor’s 500 
Index and Standard & Poor’s 500 data Processing Index from September 30, 
2008, through September 30, 2013. The comparison assumes $100 was invested 
on September 30, 2008, and that dividends were reinvested. Visa Inc.’s class B 
and C common stock are not publicly traded or listed on any exchange or dealer 
quotation system.

Base  
period

Indexed Returns
(Fiscal Year ended)

Company/Index
Visa Inc.
S&P 500 Index
S&P 500 data  
Processing Index

9/30/08
100.00
100.00
100.00

9/30/09
113.35
93.09
98.59

9/30/10
122.60
102.55
99.68

9/30/11
142.60
103.73
110.10

9/30/12
225.13
135.05
156.34

9/30/13
322.97
161.18
218.33

$350

$300

$250

$200

$150

$100

$50

9/30/08 9/30/09 9/30/10 9/30/11

9/30/12

9/30/13

Visa Inc.
S&P 500 Index
S&P 500 data Processing Index

1  For further discussion of fiscal years 2012 and 2011 non-GAAP adjusted net income and diluted earnings per share, see Item 7 - Management’s discussion and Analysis of Financial Condition and Results of Operations - Overview - Adjusted financial 

results in this Annual Report. 

2  Total volume is the sum of payments volume and cash volume. Payments volume is the total monetary value of transactions for goods and services that are purchased on Visa-branded cards and payment products. Cash volume generally consists of 
cash access transactions, balance access transactions, balance transfers and convenience checks. Payments volume for the 12 months ended june 30 is the basis for service revenue for the 12 months ended September 30. For further discussion, see 
Item 7 - Management’s discussion and Analysis of Financial Condition and Results of Operations - Overview - Nominal payments volume and transaction counts in this Annual Report. 

3  These figures represent data for the quarters ended june 30, 2013, june 30, 2012 and june 30, 2011.

A letter from our CEO

Dear Shareholders,

Visa had another strong year in 2013. Net revenue  

was $11.8 billion, a 13 percent increase over 2012.  

Net income increased 18 percent to $5.0 billion, and  

diluted earnings per share increased 23 percent to 

$7.59, compared to 2012 adjusted results. These results 

are gratifying as they were achieved in a period of 

modest and uneven economic growth, political  

uncertainty, and diplomatic tensions across the world. 

While we are proud of these results, we know that you, like 
us, are equally focused on what we are doing to build our 
business for the long term. Visa operates in a dynamic industry 
with tremendous growth potential, but we have strong and 
increasing competition of all types and sizes. We do not take 
our leadership position for granted, and we are working hard to 
maintain our position at the forefront of electronic payments 
globally. 

Building on Our Legacy

In the one year since I became CEO of Visa Inc., I have learned 
a great deal about the company and our history. In particular, I 
have come to appreciate how our history charts a clear path for 
our continued success. 

Our business traces its roots to 1958, when an innovation center 
run by Bank of America began to mail cards to its customers in 
Fresno, California, where it did business with about 45 percent 
of the families living there. At the same time, the bank met with 
local retailers and explained that many local families would 
soon have these cards. In a short space of time, a network was 
created that would benefit both parties. 

The benefits to accountholders and retailers were clear, 
assuming enough people used the card and enough retailers 
accepted the card. For the consumer, the idea that one card 
could provide the benefits of a charge card with access to 

instant credit was appealing. For local merchants, credit cards 
opened new opportunities for growth. Unlike their large 
counterparts, smaller retailers were unable to effectively offer 
store credit or other emerging payment options. General 
purpose credit cards offered two advantages: 

1.  Customers could walk into a store and not be constrained 

by the amount of cash in their pockets. 

2.  Banks could step in and provide a host of services 
for the merchant, such as recordkeeping, assessing 
creditworthiness and managing that credit. 

Both merchants and consumers recognized the value 
proposition, and each was willing to pay for the benefits, but 
the product only made sense if both parties fully participated. 

The credit card business had its ups and downs in these early 
years and, after several years of trying to build a network within 
the bank, Bank of America believed more value could be 
realized by creating a broader, more open network. They began 
to license the program to banks across the world in the late 
1960s, allowing them to use different brand names locally. 

Two changes took place in the 1970s that defined our 
organization and reshaped an entire industry. First, 
BankAmericard became an independent entity that was 
eventually united under a common global brand — Visa. 
Second, Visa launched VisaNet, the world’s first truly electronic 
authorization, clearing and settlement system, which enabled 
transactions to be completed in seconds. 

These two milestones brought scale, security, reliability, and 
ubiquity to what was a fragile and fragmented business. 

making access to our network easier and making a transaction 
that is run over our network more valuable for our clients than 
any other method of payment. 

Visa continued to operate as a series of entities owned 
regionally by banks across the world until 2007, when the 
United States; Canada; Latin America and Caribbean; Asia Pacific; 
and Central and Eastern Europe, Middle East and Africa regions 
merged to form Visa Inc. This company went public in March 
2008 in one of the largest and most successful IPOs in history. 

The defining characteristics of our business during the past 50 
years are the same ones that will enable our success for the 
next 50:

1.  We are a payments network.
2.  We are a partner and enabler to those who have direct 

relationships with consumers, businesses, merchants, and 
now also those who can accelerate the electronification of 
payments.

3.  Superior technology and innovation are critical to our success.
4.  We strive to always be the best way to pay and be paid for 

everyone, everywhere.

In 2013, we sharpened our commitment to our role as a 
network by doing the following:

•	 We	ensured	our	investments	were	focused	on	building	

network volume.

•	 We	reoriented	our	data	products	initiatives	to	deliver	

analytics that directly support our clients’ needs and drive 
their business. We already know that our data can be applied 
to make payments safer and more seamless and, while we 
will continue to enhance our risk and fraud management 
solutions, we will use our skills to enhance client revenue 
growth through offers, loyalty, and analytics. We will do this in 
a way that is conscious of privacy concerns.

•	 We	refocused	our	digital	wallet	to	simplify	issuer	and	

merchant integration and processing flow, limit our direct 
consumer interaction, and focus on our role of building 
simple online acceptance on the Internet and mobile devices. 

Payments Network

We love the role that we play as a payments network. As a 
business, we have wide profit margins, strong and consistent 
revenue growth, and high returns on capital. We connect 
billions of buyers and millions of sellers in more than 200 
countries and territories by creating a secure environment 
for them to exchange value without relying on cash and 
checks. Our network has enormous advantages over the cash 
transactions it replaces. We enable economies to grow faster 
by giving people access to a line of credit, bank account, 
or prepaid balance instantly at the point of sale, and Visa 
transactions are safer for consumers and merchants of all sizes. 

We run one of the world’s only real-time global networks 
— VisaNet — which processes almost 12,000 transaction 
messages per second during peak season and is capable of 
processing almost four times that number. We run our network 
to a standard of being fully operational 99.99999 percent of 
the time. When someone wants to run a transaction over our 
network, he or she expects it will work, and so do we. 

Our network is much more than physical connections and a 
processing infrastructure. We manage a network of partners 
that derive value by accessing VisaNet. Globally, we have 
14,600 financial institution clients — issuers and acquirers that 
manage relationships they have with more than 2.1 billion 
accountholders and more than 36 million merchant acceptance 
locations. Our products can be used at a physical point of sale, 
over the telephone, on the Internet, or using a mobile device. 

Partners — Creating the Right Balance  
for Growth and Enabling Those Who Can 
Accelerate Electronic Commerce

From the very beginning, Visa’s success has depended on the 
strength of our relationships with our clients, whether they are 
financial institutions that issue our products or acquirers that 
work with merchants to accept our products. We value these 
relationships and the role they play. The leverage we get in our 
business is built on the relationships our partners maintain with 
their millions of customers. 

Our founder, Dee Hock, called Visa “an enabling organization.” 
While our products are not unique to any one particular 
segment of the population or the world, the way they can 
be delivered is. Cash is the common enemy everywhere, 
and our products enable our clients in this fight. Financial 
institution clients issue our products and acquirer clients drive 
acceptance of our products. But we also need the end users, 
accountholders and merchants, to value them.

We have more work to do to create the correct balance among 
all parties in our payments stream, especially in the developed 
world. In the developing world and for small merchants globally, 
we provide value that is quickly understood and endorsed, as it 
was in the early days of the BankAmericard program. However, 
our actions and, at times, our inactions have caused merchants 
in some parts of the developed world to question the value 
they receive from our services, leaving them skeptical that we 
value their partnership as much as we actually do. 

Few have assets like ours and they are very hard to replicate. 
We want to grow by increasing transactions over our network. 
We strive to have the fastest, most secure, and most reliable 
network in the industry, but more important for our growth is 

As a company and as an industry, we can change this. We 
need to ensure we deliver solutions that provide tangible value 
and help merchants grow their business so that the value of 
acceptance clearly matches the costs that merchants pay. 

To that end, we made some progress in 2013 to strengthen 
partnerships with issuers and acquirers, and to begin the 
process of recasting our relationship with merchants. 

•	 We	reorganized	the	company	to	move	all	client-facing	

functions under common management.

•	 We	created	a	merchant	relationship	and	product	

management group within the company so we can 
treat merchants as full partners, and create and deliver 
customized, merchant-centric solutions focused on 
helping them grow.

•	 We	created	a	customized	solution	for	one	of	our	large	
financial institution clients that enables it to use our 
network to deliver tailored solutions to merchants. 

than half of all Rwandan banks now supporting mVisa or 
committed to join the ecosystem, the solution is a great 
example of how Visa assets can help address an important 
socioeconomic issue for developing economies worldwide: 
financial inclusion. 

3.  We continue to develop our business in Myanmar and 
to build out the payments infrastructure there. In 2013, 
we licensed eight member banks, and today we have 
acceptance of Visa-branded cards and products at more 
than 160 ATMs and 100 points of sale. 

Technology and Innovation

Here are some examples of how we are enabling our growth 
and accelerating the migration from cash and checks: 

1.  Grupo Bimbo, the world’s largest bakery, has relationships 
with more than 700,000 small merchants across Mexico. 
By working directly with Grupo Bimbo as a distribution 
channel for innovative point-of-sale solutions, we are able 
to free these merchants and their customers from the cost, 
constraints, and inefficiencies of cash. 

2.  In Rwanda, where we have a partnership with the 

government to accelerate the electronification of commerce, 
we brought mVisa to life. Designed to meet the needs 
of the 77 percent of Rwandan adults who are financially 
underserved, mVisa is an interoperable mobile money 
solution from Visa that uses VisaNet and makes use of the 
Fundamo technology acquired by Visa in 2011. With more 

For decades Visa has been misperceived as a credit card 
company or as a financial institution. In reality, we are a 
digital payments network. Our business is people-light and 
technology-heavy. Our revenues per employee are among 
the highest of any large-cap company in the world. We enable 
commerce across the globe by digitizing the exchange of 
value, and we don’t do this just with people. This needs to be 
supported primarily with technology that can authorize, clear, 
and settle transactions in more than 175 currencies within 
seconds. To do this, we have to have superb technology that is 
scalable and reliable. 

Innovation in payments has defined Visa. Our credit, debit, 
prepaid and commercial products have changed the way 
commerce works everywhere. We have enabled payments by 

card, phone, computer and mobile device, and we are now 
working to accelerate the shift from cash and check not just to 
cards but to all other digital channels. 

We continue to innovate ourselves, but we also live in a world 
where we don’t have to provide all of the technology in the 
payments value chain. We need to embrace partners who 
want to use our network to advance the electronification 
of payments. We need to work with many other entities — 
including governments, mobile network operators and mobile 
device manufacturers. We talk about innovating “at the edge 
of the network” as a powerful catalyst for the growth of our 
business and the continuing migration from cash to electronic 
payments. As companies develop payment innovations 
such as new point-of-sale technologies, we benefit from 
their innovations. At the same time, they benefit from the 
investments we make to ensure VisaNet is the most secure and 
reliable payments system in the world. 

To that end, there are several important things we did in 2013 to 
enhance our technology and innovate in the payments world:

1.  We announced industry standards with industry partners 
to move to a newly tokenized payments environment. 
These standards will create a secure environment for 
digital payments by removing sensitive information from 
the payments data flow. Just as important, they will create 
a framework to ensure that the security and integrity of 
the payments system are maintained as new payments 
participants emerge. This initiative is in its early days, and 

we are working on both the technical implementation 
as well as the practical implications. There will be more 
to come in the future, but we are excited about the 
possibilities here. 

2.  We launched the Visa Ready Program to help accelerate the 
introduction of innovative payment solutions globally. This 
program provides the structure and clarity our partners and 
clients need to develop and quickly introduce Visa-compliant 
devices, software and solutions that can be used to initiate 
or accept Visa-branded cards or payment products. Further, 
the program provides mobile point-of-sale providers with 
certification of mobile acceptance device hardware and 
software used for processing Visa transactions.

We Are the Best Way to Pay and Be Paid for 
Everyone, Everywhere

Early in Visa’s history, we articulated a clear and simple goal: to 
be the best way to pay and be paid. Everything we have built 
— our network, our products, our relationships — is anchored 
in this idea.

Safety and Security: Accountholder and merchant safety and 
security are core to this concept of the best way to pay and 
be paid. We live in a world where crime of all types is a fact of 
life, and our products set the highest standards and provide 
the safest and most secure way to exchange value across the 

globe. Eliminating cash reduces physical crime, but we all know 
cybercrime has emerged as a large concern. We understand the 
importance of both protecting the data that passes through our 
network and controlling access to the network itself. 

Much has been discussed about the potential to 
disintermediate large payment networks, but do not 
underestimate the value of our network security and risk 
assessment capabilities. 

Every time a transaction is initiated across our network, we run 
proprietary risk models in near real time to determine whether 
the transaction should be approved. Our centralized processing 
architecture allows us to scan, evaluate and react to risks 
quickly. We work continuously to enhance our network’s fraud-
detection performance. As a result of our efforts, fraud across 
the Visa system remains at historic lows at less than 6 cents for 
every $100 transacted. 

Cybercrime is global and well-funded, and the criminals are 
getting bolder and smarter, while attacks are becoming 
more frequent. We have been improving the security of 
our environment for 50 years and understand that we need 
to continue this work every hour of every day. People trust 
networks until they don’t, and we’ve earned the right to be 
trusted and will continue to earn that trust. We have some of 
the most talented people and sophisticated technology to 
combat threats, and will continue to invest here. 

For Everyone, Everywhere: As we considered the many 
opportunities that lie ahead, we added three very important 
words to our goal of being the best way to pay and be paid 
— for everyone, everywhere. Our products and services are 
commonplace and “dial tone” in much of the sophisticated 
world. People take for granted how electronic payments help 
them live their lives every day, as it is just a part of how they 
live. However, for the 2.5 billion people worldwide who lack 
access to formal financial services, a Visa product — whether 
it’s a prepaid card or a service accessed through a mobile 
phone — can be life-changing. It can enable a farmer in 
Rwanda to store funds on his phone so he can pay his child’s 
school tuition. It allows a grandmother in Mexico to buy 
groceries without the fear of being robbed on her way to the 
store. 

Visa is in a unique position to advance financial inclusion 
around the world. We have the infrastructure, the products, 
the expertise and the relationships to bring secure and reliable 
financial tools to the world’s unbanked. 

Advancing financial inclusion brings tremendous social and 
economic benefit to the world. It is not, however, purely a 
philanthropic strategy for Visa. We are investing heavily to 
provide more people with access to our network because it will 
drive our long-term success as well.

Addressing Our Challenges

While we are proud of our performance and believe our 
opportunities are still great, we challenge ourselves every day 
to make sure we are doing everything we can to thrive. 

Unfortunately, the payments industry has been and will 
continue to be the target of legislation and regulation across 
the world. We will work with governments to ensure the value 
of our payments system is better understood. The irony is 
that different parts of the same governments are enthusiastic 
users of our products — from prepaid benefits disbursement 
to managing procurement and other corporate expenses. As 
with merchants, we must bridge the gap with governments 
between our price and our value. 

Evolving technologies can also be either an opportunity or a 
challenge. If we do not evolve our thinking on network access 
and partnership, other competing networks will be more 
attractive. 

Network integrity and data security are also an opportunity 
and a challenge. Networks earn trusted status in the eyes of 
merchants and consumers by providing robust protection 
against fraud. We have earned this right, but we need to 
continue to earn it every day.

Capital Management

Since going public, we have had a consistent view of capital 
management. 

Let me review our guiding principles: 

1.  We believe the highest and best use of our excess capital 
is reinvesting organically in our business, followed by 
acquisitions to further our growth. We treat decisions to 
invest our capital organically and through acquisitions as 
serious, independent, and analytically rigorous decisions. 
We do not target a specific amount but are happy if the 
number is large. The more we reinvest in our business, the 
better we feel about our future.

2.  After supporting our growth, we believe in continuing to 
grow our dividend, targeting a 20 percent payout ratio of 
trailing 12-month net income. 

3.  The final use of our excess capital is buying back our stock. 
We have been aggressive buyers of our stock and will 
continue to do this, always with an eye toward valuation. 
We understand that when we buy back our stock we are 
making an investment decision, and so far our buyback 
program has proved to be beneficial for our shareholders.

4.  We believe in returning the majority of excess cash to 

shareholders. We have repurchased the equivalent of 151 
million shares since our IPO (about 20 percent of our shares 
outstanding) and returned more than $17 billion of capital 
to our shareholders in the form of dividend payments and 
share repurchases.

In October 2013, we announced a 21 percent increase in our 
dividend, from 33 cents per share per quarter to 40 cents. 
We also announced our tenth and most significant share 
repurchase authorization to date — $5 billion. Both of these 
actions are consistent with our views of capital management, 
but also reflect the confidence we have in our future. 

Earlier, I mentioned the importance of improving our merchant 
relationships. We have been able to grow even though some of 
the largest merchants in the world have not been supportive. If 
we can convince them of the value of our network and deliver 
solutions to help them grow, they will become partners that 
help us grow in ways they have not in the past.

The Opportunity 

Our People 

We look forward to and are excited about our future. We embrace 
our role at the center of one of the most dynamic industries in 
the world. Our market position is extraordinary, and we have 
outstanding clients that we value beyond what we can say. Our 
business is centered on partnerships of all sizes, from the 2,900 
issuers internationally to the 11,700 issuers in the United States. 
We have a leading share of seven of the top 10 credit issuers’ 
business in the United States, long-term contracts with more than 
600 U.S. financial institutions, leading share with credit union and 
community bank associations, and leading share among global 
payment networks at 17 of the top 25 international issuers in 
our geographies (with 60 percent of international cards being 
issued from smaller issuers). Seven of the top 10 co-brands in 
North America issue Visa, and we work with more than 3,000 
government programs in more than 30 countries. 

Our business is global and it’s becoming more global. More than 45 
percent of our revenues are generated outside of the United States 
and growing at a much faster rate. To support this opportunity, 
we are adding resources locally to support our partners. While our 
headcount growth in the United States has been 21 percent during 
the past two years, the increase internationally has been more than 
30 percent in the same time period. 

More than half our growth is attributable to the shift from cash 
and checks to electronic payments. The good news for Visa 
and our shareholders is that cash remains the way much of the 
world still pays for goods and services. A total of 41 percent of 
consumer spending in the developed world and 62 percent in 
the developing world is made using cash and checks — about 
$11 trillion in our markets and increasing. 

Our business also succeeds as world economies grow. Personal 
consumption expenditure (PCE) is the biggest driver of gross 
domestic product growth across the world, and as it grows, 
transactions over our network grow. As world economies 
strengthen, we will be beneficiaries of that accelerated growth.

In addition, mobile technology has created a huge opportunity 
that did not exist five years ago. Creating a network in developing 
areas of the world is hard and takes years if not decades. Installing 
physical terminals, connecting them through a physical network, 
and getting cards into the hands of consumers are all hard tasks. 
Today, most merchants and consumers have mobile devices. We 
have the ability to connect these devices to our network to digitize 
commerce in a very short time. This opens markets for growth that 
did not exist five years ago. 

This great company of yours has been built by some of the best 
minds in the payments space and continues to be filled with 
some of the most talented people in the industry. I have had 
the opportunity to meet many of our 9,500 employees during 
my travels, and I am inspired every day by their knowledge, 
entrepreneurial spirit and, most importantly, their commitment 
to our clients. They are proud to work at Visa, as am I, and we 
work every day to build a stronger business on your behalf. 
We will do everything we can to make Visa the best place to 
work and will continue to build the talent base by bringing in 
thought leaders from outside our company.

As shareholders you should also know that you have an 
experienced, engaged, and independent-thinking board. 
Sadly, Gary P. Coughlan, who like all of the independent 
directors has been a member since the IPO, has decided not 
to stand for re-election. Gary has been an active and valuable 
member of the Visa board since 2007. I want to thank Gary for 
his years of service. We will miss his experience and guidance. 
In November, we announced that the board nominated two 
outstanding individuals, Alfred F. Kelly, Jr. and Maynard G. 
Webb, Jr., for election as directors of the company at our 2014 
Annual Meeting in January. Al and Maynard have a wealth of 
experience from their previous roles at American Express and 
eBay, respectively. 

There is no question that we will continue to face challenges as 
the world and our industry undergo continued disruption and 
uncertainty. The fact that Visa is so well positioned to weather 
these challenges and face the future with such confidence 
is attributable to the strong foundation established by the 
employees and board at Visa. 

Thank you for the trust and confidence you have in us. We 
will continue to do all we can to make you happy and proud 
shareholders. 

Charles W. Scharf
Chief Executive Officer
Visa Inc.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K

Í ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended September 30, 2013
OR
‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from

to

Commission file number 001-33977

VISA INC.

(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction
of incorporation or organization)
P.O. Box 8999
San Francisco, California

(Address of principal executive offices)

26-0267673
(IRS Employer
Identification No.)

94128-8999
(Zip Code)

Registrant’s telephone number, including area code:

(650) 432-3200

Securities registered pursuant to Section 12(b) of the Act:

Title of each Class
Class A common stock, par value $.0001 per share

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
Title of each Class

Class B common stock, par value $.0001 per share
Class C common stock, par value $.0001 per share

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes Í No ‘

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ‘ No Í
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities

Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes Í No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes Í No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not

be contained to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See the

definitions of “large accelerated filer” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
(Check one):
Large accelerated filer Í

Accelerated filer ‘

Non-accelerated filer ‘
(Do not check if a smaller reporting company)

Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No Í
The aggregate market value of the registrant’s class A common stock, par value $0.0001 per share, held by non-affiliates (using the
New York Stock Exchange closing price as of March 29, 2013, the last business day of the registrant’s most recently completed second
fiscal quarter) was approximately $87.8 billion. There is currently no established public trading market for the registrant’s class B common
stock, par value $0.0001 per share, or the registrant’s class C common stock, par value $0.0001 per share.

As of November 15, 2013, there were 506,590,408 shares outstanding of the registrant’s class A common stock, par value
$0.0001 per share, 245,513,385 shares outstanding of the registrant’s class B common stock, par value $0.0001 per share, and
26,695,266 shares outstanding of the registrant’s class C common stock, par value $0.0001 per share.

Portions of the Registrant’s Proxy Statement for the 2013 Annual Meeting of Stockholders are incorporated herein by reference in

Part III of this Annual Report on Form 10-K to the extent stated herein. Such Proxy Statement will be filed with the Securities and
Exchange Commission within 120 days of the Registrant’s fiscal year ended September 30, 2013.

DOCUMENTS INCORPORATED BY REFERENCE

TABLE OF CONTENTS

PART I

Item 1

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2

Item 3

Item 4

PART II

Item 5

Item 6

Item 7

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . .

Item 8

Item 9

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with Accountants on Accounting and Financial
Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9A

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10

Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . .

Item 11

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 12

Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 13

Certain Relationships and Related Transactions, and Director Independence . . . . . .

Item 14

Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

5

13

31

31

31

31

32

34

36

56

58

126

126

127

128

128

128

128

129

PART IV
Item 15

Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

130

Unless the context indicates otherwise, reference to “Visa,” “Company,” “we,” “us” or “our” refers

to Visa Inc. and its subsidiaries.

“Visa” and our other trademarks referenced in this report are Visa’s property. This report may

contain additional trade names and trademarks of other companies. The use or display of other
companies’ trade names or trademarks does not imply our endorsement or sponsorship of, or a
relationship with these companies.

2

Forward-Looking Statements:

This Annual Report on Form 10-K contains forward-looking statements within the meaning of the

U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are
identified by words such as “believes,” “estimates,” “expects,” “intends,” “may,” “projects,” “could,”
“should,” “will,” “will continue” and other similar expressions. Examples of forward-looking statements
include, but are not limited to, statements we make about our revenue, client incentives, operating
margin, earnings per share, free cash flow, and the growth of those items.

By their nature, forward-looking statements: (i) speak only as of the date they are made; (ii) are

not statements of historical fact or guarantees of future performance; and (iii) are subject to risks,
uncertainties, assumptions or changes in circumstances that are difficult to predict or quantify.
Therefore, actual results could differ materially and adversely from our forward-looking statements due
to a variety of factors, including the following:

(cid:129)

the impact of laws, regulations and marketplace barriers, including:

(cid:129)

(cid:129)

(cid:129)

(cid:129)

rules capping debit interchange reimbursement rates and expanding financial institutions’
and merchants’ choices among debit payment networks promulgated under the Dodd-
Frank Wall Street Reform and Consumer Protection Act;

increased regulation in jurisdictions outside of the United States and in other product
categories;

increased government support of national payment networks outside the United States;
and

increased regulation on consumer privacy, data use and security;

developments in litigation and government enforcement, including those affecting interchange
reimbursement fees, antitrust and tax;

new lawsuits, investigations or proceedings, or changes to our potential exposure in
connection with pending lawsuits, investigations or proceedings;

economic factors, such as:

(cid:129)

(cid:129)

economic fragility in the Eurozone and the United States;

general economic, political and social conditions in mature and emerging markets
globally;

(cid:129) material changes in cross-border activity, foreign exchange controls and fluctuations in

currency exchange rates; and

(cid:129) material changes in our financial institution clients’ performance compared to our

estimates;

industry developments, such as competitive pressure, rapid technological developments and
disintermediation from our payments network;

system developments, such as:

(cid:129)

(cid:129)

(cid:129)

disruption of our transaction processing systems or the inability to process transactions
efficiently;

account data breaches or increased fraudulent or other illegal activities involving Visa-
branded cards or payment products; and

failure to maintain systems interoperability with Visa Europe;

costs arising if Visa Europe were to exercise its right to require us to acquire all of its
outstanding stock;

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

3

(cid:129)

(cid:129)

(cid:129)

the loss of organizational effectiveness or key employees;

the failure to integrate acquisitions successfully or to effectively develop new products and
businesses;

natural disasters, terrorist attacks, military or political conflicts, and public health emergencies;
and

various other factors discussed throughout this report, including but not limited to, Item 1—Business,
Item1A—Risk Factors and Item 7—Management’s Discussion and Analysis of Financial Condition and
Results of Operations. You should not place undue reliance on such statements. Except as required by
law, we do not intend to update or revise any forward-looking statements as a result of new
information, future developments or otherwise.

4

ITEM 1. Business

General Business Development

PART I

Visa Inc., which we refer to as Visa or the Company, is a global payments technology company

that connects consumers, businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s
most advanced processing networks — VisaNet — which facilitates authorization, clearing and
settlement of payment transactions worldwide. It also offers fraud protection for account holders and
assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates
and fees for account holders on Visa-branded cards and payment products. In most cases, account
holder and merchant relationships belong to, and are managed by, our financial institution clients.

Visa Inc. was incorporated in the State of Delaware in May 2007. In October 2007, we undertook a

reorganization in which Visa U.S.A. Inc., Visa International Service Association, Visa Canada
Corporation and Inovant LLC became direct or indirect subsidiaries of Visa Inc. Visa Europe Limited
remains owned and governed by its European member financial institutions and is not a subsidiary of
Visa Inc. Visa Inc. completed its initial public offering (“IPO”) in March 2008.

Since fiscal 2010, we have completed several acquisitions to accelerate the growth of Visa’s
digital, eCommerce and mobile commerce offerings. These include: CyberSource Corporation, a
leading provider of electronic payment, risk management and payment security solutions to online
merchants; PlaySpan Inc., a leading provider of digital goods transactions in online games, digital
media and social networks; and Fundamo, a leading provider of mobile financial services for mobile
network operators and financial institutions in developing economies.

Business developments in fiscal 2013 included the following:

(cid:129)

(cid:129)

Leadership. Charles W. Scharf joined the Company as Chief Executive Officer and became
a member of our board of directors on November 1, 2012. Ryan McInerney joined the
Company as President on June 3, 2013.

Product innovation. Visa’s fundamental approach to innovation focuses on enhancing our
current product platforms, enabling more Visa transactions in every channel, and extending
the utility of our products and services to additional access points, such as eCommerce and
mobile, new merchant segments and new geographies. We continue to invest in the
development of eCommerce and mobile payment platforms, contact and contactless chip
cards and devices, card product enhancements, authentication and security technologies
and platforms, and money transfers.

In mature markets, Visa continues to expand in digital channels. V.me, Visa’s digital wallet
service and acceptance mark, is now commercially available in the United States where it is
featured on more than fifty merchant sites, and has also launched in Australia and Canada.
We have also licensed payWave, Visa’s mobile NFC payment technology, to third-party
wallet providers to help ensure their solutions are enabled with Visa’s payment functionality,
and we have signed agreements with several mobile operators to extend payment
functionality to their mobile subscribers. In addition, we continue to certify NFC-enabled
smartphones from device manufacturers for use with payWave, and we have partnered with
Samsung to preload payWave on Samsung’s NFC-enabled smartphones. To further support
the enablement of NFC, Visa also offers the Visa Mobile Provisioning service — a solution
that enables banks and mobile operators to securely provision mobile payment accounts on
NFC-enabled smartphones.

5

(cid:129)

(cid:129)

(cid:129)

In emerging markets, Visa is helping to expand electronic payment services to the unbanked
and underserved. Visa introduced the world’s first bank-grade managed service, making it
easy and cost-efficient for financial institutions and mobile operators to offer mobile financial
services to their consumers. Visa’s new managed service solution already enables mobile
money programs in India and Rwanda.

Client contracts. In 2013, we partnered with one of our largest financial institution clients to
customize a processing solution using VisaNet that is designed to accelerate the growth of
electronic payments, deliver added value to merchants and provide a better experience for
account holders.

Regulation. Rules were implemented in the United States during 2011 and 2012 with respect
to debit products under the Dodd-Frank Wall Street Reform and Consumer Protection Act
(the “Dodd-Frank Act”), which regulates, among other things, debit interchange
reimbursements rates, the availability of debit networks, financial institutions’ and merchants’
choices among these networks, and transaction routing. As a result, we have significantly
modified our debit strategy and continue to renegotiate some portions of our contracts with
our financial institution clients. In July 2013, a federal court invalidated these rules and
ordered the U.S. Federal Reserve to revise them. However, that order has been stayed, and
the rules have been left in place, pending the resolution of an expedited appeal filed by the
Federal Reserve to the federal appeals court. See Government Regulation below.

Interchange multidistrict litigation settlement. In 2012, we reached a settlement in the
interchange multidistrict litigation, subject to final court approval and the adjudication of any
appeals. We believe that this settlement ensures the long-term health and competitiveness
of the payments industry in the United States. Certain merchants in the proposed settlement
classes, however, have objected to the settlement and a number of merchants have filed
opt-out claims. See Item 1A—Risk Factors—Our retrospective responsibility plan may not
adequately insulate us from the impact of settlements or final judgments and Item 8—
Financial Statements and Supplementary Data—Note 20—Legal Matters included elsewhere
in this report.

Nature of Operations

Visa’s mission is to accelerate the electronification of commerce. We operate an open-loop
payments network in which Visa connects and manages the exchange of information and value
between: (i) issuers — financial institutions that issue Visa-branded cards or payment products to
account holders, and (ii) acquirers — financial institutions that contract with merchants to accept Visa-
branded cards or payment products. We do not earn revenues from, or bear credit risk with respect to,
interest or fees paid by account holders on Visa-branded cards or payment products. The issuers have
the responsibility for issuing cards and other payment products, and determining the interest rates and
fees paid by the account holders.

Interchange reimbursement fees represent a transfer of value between the financial institutions
participating in our open-loop payments network. On purchase transactions, interchange reimbursement
fees are paid by the acquirers to the issuers. We generally do not receive any revenue related to
interchange reimbursement fees. In addition, we generally do not earn any revenue from the fees that
merchants are charged for acceptance by the acquirers, including the merchant discount rate. The
acquirers are typically responsible for soliciting merchants, and establishing and earning these fees.

6

A typical Visa transaction begins when the account holder presents his or her Visa-branded card

or payment product to a merchant as payment for goods or services. The transaction information is
then transmitted electronically to the acquirer and routed through VisaNet to the issuer for
authorization. Following authorization, a clearing file containing the final transaction data is submitted
from the acquirer and processed for final settlement between the issuer and acquirer. The following
diagram illustrates the processing steps involved in a typical transaction on VisaNet.

Our operating revenues are comprised principally of service revenues, data processing revenues

and international transaction revenues, and are reduced by costs incurred under client incentive
arrangements. The Company has one reportable segment, Payment Services.

(cid:129) Service revenues. Service revenues consist of revenues earned for providing financial

institution clients with support services for the delivery of Visa-branded payment products and
solutions. Service revenues are primarily generated from payments volume on Visa-branded
cards and payment products for purchased goods and services.

(cid:129) Data processing revenues. Data processing revenues consist of revenues earned for

authorization, clearing, settlement, network access and other maintenance and support
services that facilitate transaction and information processing among our financial institution
clients globally and with Visa Europe. Data processing revenues are primarily generated from
the number of transactions we process.

(cid:129)

International transaction revenues. International transaction revenues consist of revenues
earned for cross-border transaction processing and currency conversion activities. Cross-
border transactions arise when the country of origin of the issuer is different from that of the
merchant. International transaction revenues are primarily generated by cross-border
payments and cash volume.

(cid:129) Client incentives. Client incentives consist of long-term contracts with financial institution

clients and other business partners for various programs designed to build payments volume,
increase Visa-branded card and product acceptance and win merchant routing transactions
over our network. These incentives are primarily accounted for as reductions to operating
revenues.

7

Although U.S. dollar settlements are settled within the same day and typically do not result in a

receivable or payable balance, settlement currencies other than the U.S. dollar generally remain
outstanding for one to two business days, resulting in amounts due from and to financial institution
clients. These amounts are presented as settlement receivable and settlement payable on our
consolidated balance sheets, respectively.

In order to maintain the integrity of and minimize disruptions to our payments network, we
indemnify our financial institution clients for settlement losses suffered due to the failure of any other
client to honor Visa-branded cards and payment products processed in accordance with our operating
regulations. The settlement indemnification applies to the amount of Visa payment transactions that
have occurred, but have not yet settled. We maintain and regularly review global settlement risk
policies and procedures to manage settlement exposure, which may require clients to post collateral if
certain credit standards are not met. Cash equivalents collateral is reflected in customer collateral on
our consolidated balance sheets as it is held in escrow in our name. All other collateral is excluded
from the consolidated balance sheets. During the past ten years, Visa has incurred only one settlement
indemnification loss for fifty thousand dollars in 2004.

Core Products and Services

Visa provides a wide variety of payment solutions that support payment products that issuers can

offer to their account holders: (i) pay now with debit; (ii) pay ahead with prepaid; or (iii) pay later with
credit products. Visa also offers a growing suite of innovative digital, eCommerce and mobile products
and services. These services facilitate transactions on our network among account holders, merchants,
financial institutions and governments in mature and emerging markets globally.

(cid:129) Debit. Our debit payment solutions support issuers’ payment products that draw on demand

deposit accounts, such as checking accounts.

(cid:129) Prepaid. Our prepaid payment solutions support issuers’ payment products that access a pre-
funded amount, allowing account holders to enjoy the convenience and security of a payment
card in lieu of cash or checks.

(cid:129) Credit. Our credit payment solutions support issuers’ deferred payment and customized

financing products.

Our core processing services involve the routing of payment information and related data to
facilitate the authorization, clearing and settlement of transactions between our issuers and acquirers.
VisaNet is built on a centralized architecture, enabling us to view and analyze each authorization
transaction we process in real time and to provide value-added services, including information
products, such as risk scoring and loyalty applications, while the transaction data is being routed
through our network.

Visa’s processing services continue to expand to address the needs of all participants in the
evolving payments ecosystem, through such offerings as our merchant gateway and Visa Debit
Processing Services (“DPS”). Merchant gateway services provided through our CyberSource
subsidiaries enable gateway routing and other services that make it easier for eCommerce merchants
to accept, process and reconcile payments, manage fraud and safeguard payment security online.
DPS provides comprehensive issuer processing services for participating issuers of Visa debit, prepaid
and ATM payment products. These and other services support our financial institution clients and their
use of our products, and promote the growth and security of our payments network.

8

Processing Infrastructure

VisaNet consists of multiple synchronized processing centers, including two data centers in the

United States, which are linked by a global telecommunications network and are engineered for
redundancy. In addition, in accordance with the terms of the Framework Agreement among Visa Inc.,
Visa Europe Limited and others, Visa Europe’s processing centers in the United Kingdom must
maintain interoperability with Visa’s synchronized system. Intelligent access points around the world
complete the VisaNet global processing infrastructure and enable merchants and financial institutions
worldwide to access our core processing and value-added services.

Visa also owns and manages additional data centers in the United States and internationally,
including those we added with our acquisitions of CyberSource and PlaySpan. These facilities enable
transaction services and provide uninterrupted connectivity for account holders, our financial institution
clients and our processing partners.

Intellectual Property

Our portfolio of trademarks, in particular our Visa, Plus, the “Winged V” design and the “Dove”
design marks are important to our business. Through agreements with our financial institution clients,
we authorize the use of some of our trademarks in connection with their participation in our payments
network. We own a number of patents and patent applications relating to payment solutions,
transaction processing, security systems and other matters. We rely on a combination of patent,
trademark, copyright and trade secret laws in the United States and other jurisdictions, as well as
confidentiality procedures and contractual provisions, to protect our proprietary technology.

Seasonality

We generally do not experience any pronounced seasonality in our business. No individual quarter

of fiscal 2013 or fiscal 2012 accounted for more than 30% of our operating revenues in those years.

Working Capital

Payments settlement due from and to our financial institution clients can represent a substantial

daily working capital requirement. U.S. dollar settlements are typically settled within the same day and
do not result in a receivable or payable balance, while settlement currencies other than the U.S. dollar
generally remain outstanding for one to two business days, which is consistent with industry practice
for such transactions.

Concentration of Business and Financial Information About Geographic Areas

For more information on the concentration of our operating revenues and other financial

information, see Item 8—Financial Statements and Supplementary Data—Note 13—Enterprise-wide
Disclosures and Concentration of Business included elsewhere in this report.

Competition

We compete in the global payment marketplace against all forms of payment. These include:

(cid:129)
(cid:129)

(cid:129)
(cid:129)

paper-based payments, principally cash and checks;
card-based payments, including credit, charge, debit, ATM, prepaid and private-label
products;
eCommerce and mobile-based payments; and
other electronic payments, including wire transfers, electronic benefits transfers,
automated clearing house (“ACH”), and electronic data interchange.

9

Based on payments volume, total volume and number of transactions, Visa is the largest retail
electronic payments network in the world. The following chart compares our network with those of our
major general purpose payment network competitors for calendar year 2012:

Company

Payments
Volume

(billions)

Total
Volume

(billions)

Total
Transactions

(billions)

Visa Inc.(1) . . . . . . . . . . . . . . . . . . . . . . $

MasterCard (2)

. . . . . . . . . . . . . . . . . . $

American Express (2) . . . . . . . . . . . . . $

Discover (2) . . . . . . . . . . . . . . . . . . . . . $

JCB (2) . . . . . . . . . . . . . . . . . . . . . . . . . $

Diners Club (2) . . . . . . . . . . . . . . . . . . . $

4,018

2,693

884

122

179

27

$

$

$

$

$

$

6,409

3,647

888

130

186

28

81.6

46.3

5.9

2.1

1.6

0.2

Cards

(millions)

2,128

1,158

102

62

79

6

(1) The data presented is provided by our financial institution clients. Previously submitted information

may be updated and all data is subject to review by Visa.

(2) MasterCard, American Express, JCB and Diners Club data sourced from The Nilson Report issue

1014 (March 2013) and Discover data sourced from The Nilson Report issue 1009 (January 2013).
Includes all consumer and commercial credit, debit and prepaid cards. Some figures are estimates
and currency figures are in U.S. dollars. MasterCard excludes Maestro and Cirrus figures. American
Express includes figures for third-party issuers. Discover figures consist of U.S. data only and
include third-party issuers. JCB figures include third-party issuers and other payment-related
products.

Certain general purpose payment network competitors are more concentrated in specific
geographic regions, such as JCB in Japan and Discover in the United States. Our competitors also
have leading positions in certain countries. For example, China UnionPay remains the sole processor
of domestic transactions and operates the sole domestic acceptance mark in China.

In the global debit network market segment, our Interlink and Visa Electron brands compete with

Maestro, owned by MasterCard, and various regional and country-specific debit network brands,
including STAR, NYCE and PULSE in the United States, EFTPOS in Australia, NETS in Singapore and
Interac in Canada. In addition to our PLUS brand, the primary cash access card brands are Cirrus,
owned by MasterCard, and many of the debit network brands referenced above. In many countries,
local debit brands provide the primary network, and our brands are used primarily to enable cross-
border transactions, which typically constitute a small portion of our overall transaction volume.

The global payments industry continues to undergo dynamic change. We may face increasing

competition from emerging players in the payment space, many of which are non-financial institution
networks that have departed from the more traditional business model. The emergence of these
potentially competitive networks has primarily been via the online channel with a focus on eCommerce
and/or mobile technologies. PayPal, Google and Isis are examples. These providers compete with us
directly in some cases, yet may also be significant partners and customers of ours.

We also face increasingly intense competitive pressure on the prices we charge our financial
institution clients. We believe our fundamental value proposition of convenience, interoperability,
accessibility and security offers us a key competitive advantage. We succeed in part because we
understand the needs of the individual markets in which we operate. We do so by partnering with local
financial institutions, merchants, governments, non-governmental organizations and business
organizations to provide tailored solutions to meet their varied needs. We believe Visa is well-

10

positioned competitively, due to our global brand, our broad set of Visa-branded payment products and
our proven track record of processing payment transactions securely and reliably through VisaNet.

Employees

At September 30, 2013, we employed approximately 9,500 persons worldwide. We consider our

relationships with our employees to be good.

Government Regulation

Interchange reimbursement fees. We have historically set default debit interchange

reimbursement rates in the United States and many other geographies. During fiscal 2012, the Federal
Reserve implemented new rules under the Dodd-Frank Act, setting a cap on the maximum U.S. debit
interchange reimbursement fee assessed for debit products issued by large financial institutions.
These rules continue to have an adverse impact on our pricing, reduce the number and volume of U.S.
debit transactions we process and decrease our associated revenues. As a result, we have
significantly modified our debit strategy and continue to renegotiate some portions of our contracts with
our financial institution clients. In July 2013, a federal court invalidated the newly implemented rules,
finding that the Federal Reserve improperly considered certain costs in setting a cap on the maximum
debit interchange reimbursement rate and that issuers must make at least two unaffiliated networks
available for processing each electronic debit transaction, regardless of authorization method. Although
the court ordered the Federal Reserve to revise the rules, it stayed that order, and the rules have been
left in place pending the resolution of an expedited appeal filed by the Federal Reserve to the federal
appeals court. See Item 1A—Risk Factors—The Dodd-Frank Act may continue to have a material,
adverse impact on our financial condition, revenues, results of operations, prospects for future growth
and overall business and Item 7—Management’s Discussion and Analysis of Financial Condition and
Results of Operations—Overview included elsewhere in this report.

Certain jurisdictions outside the United States also regulate debit interchange reimbursement rates

in their regions. For example, the Reserve Bank of Australia regulates interchange reimbursement
rates. In some jurisdictions, such as India, the governing authorities have begun to regulate other rates
or practices such as the merchant discount rate. See Item 1A—Risk Factors—Additional regulation of
interchange reimbursement rates may have a material, adverse impact on our financial condition,
revenues, results of operations, prospects for future growth and overall business and Item 8—Financial
Statements and Supplementary Data—Note 20—Legal Matters included elsewhere in this report.

Network exclusivity and routing. We have historically had agreements under which issuers

received incentives if they agreed to issue Visa-branded cards or payment products that are processed
through VisaNet. Historically, issuers of some debit products outside the United States have chosen to
include only our network. These various practices are referred to as network exclusivity. The Dodd-
Frank Act limits the issuers’ and our ability to impose rules for, or choose various forms of, network
exclusivity and preferred routing in the U.S. debit network market segment. Other jurisdictions have
enacted similar limitations. See Item 1A—Risk Factors—The Dodd-Frank Act may continue to have a
material, adverse impact on our financial condition, revenues, results of operations, prospects for
future growth and overall business included elsewhere in this report.

U.S. Consumer Financial Protection Bureau. The Dodd-Frank Act created an independent

Consumer Financial Protection Bureau with responsibility for most federal consumer protection laws in
the area of financial services and new authority with respect to consumer protection issues, including
those pertaining to us to some extent. The Bureau’s future actions may make payment card or product
transactions generally less attractive to issuers, acquirers, consumers and merchants.

11

No-surcharge rules. We have historically implemented rules that prohibit merchants from charging
higher prices to consumers who pay using their Visa-branded card or payment product instead of other
means. As part of the settlement reached in the interchange multidistrict litigation, however, Visa has
agreed to modifications of our rules to permit surcharging on credit transactions under certain
circumstances. See Item 8—Financial Statements and Supplementary Data—Note 20—Legal Matters
included elsewhere in this report. Eleven U.S. states as well as certain jurisdictions outside the
United States have taken steps to limit these no-surcharge rules. In October 2013, a federal court
granted declaratory relief and issued an order permanently enjoining the enforcement of New York’s no-
surcharge law, N.Y. Gen. Bus. Law section 518, based on the entry of a stipulated final judgment in a
case brought by five retailers challenging the constitutionality of that law.

Data protection and information security. In accordance with governing law, we devote substantial

resources to maintain and continually refine our information security program in order to safeguard
account holder information and provide account holder notification in the event of a security breach. In
addition, the U.S. Federal Financial Institutions Examination Council periodically reviews certain of our
operations in the United States to examine our compliance with data integrity, security and operational
requirements and standards, as well as other requirements applicable to us because of our role as a
service provider to financial institutions.

Anti-money laundering, anti-terrorism and sanctioned countries. We are subject to increasingly
expanding legal and regulatory requirements intended to help detect and prevent money laundering,
terrorist financing, fraud and other illicit activity. We devote substantial internal and external resources
and have implemented programs that are designed to prevent the use of our payments network in
facilitating such illegal activity. In addition, some of our products and services may be subject to
regulations promulgated and administered by the U.S. Department of the Treasury, Office of Foreign
Assets Control (“OFAC”). These programs prohibit or restrict dealings with certain countries, their
governments and, in certain circumstances, their nationals, as well as with specifically-designated
individuals and entities such as narcotics traffickers, terrorists and terrorist organizations. We have
developed and implemented policies, procedures, systems and internal controls that are designed to
comply with OFAC requirements and comparable sanctions programs.

Government-imposed market participation influences and restrictions. Our market reach remains

limited by certain governments’ influence on their domestic payments competition and/or their
protection of domestic issuers or payment network processors. Regulators in an increasing number of
countries around the world have received statutory authority to regulate certain aspects of the
payments systems in these countries.

Regulation of Internet transactions. Many jurisdictions have adopted or are considering regulations

that require payments system participants, including our financial institution clients and us, to monitor,
identify, filter, restrict or take other specific actions with regard to certain types of Internet payment
transactions. For example, U.S. federal legislation has been enacted that requires payment system
operators to implement a system that allows issuers to identify Internet gambling transactions so they
have the option to decline such transaction requests. State governments have been interested in the
potential blocking of Internet interstate sales of cigarettes and alcohol, or the collection of state and
local sales taxes on such Internet purchases. Implementing such systems increases costs for our
financial institution clients and us, and may reduce merchant acceptance of Visa-branded cards and
payment products for these purchases.

The U.S. Congress continues to consider regulatory initiatives in the areas of Internet prescription

drug purchases, copyright and trademark infringement and privacy, among others, that could impose
additional compliance burdens on our financial institution clients and us. Some U.S. states are
considering a variety of similar legislation. Various regulatory agencies also continue to examine a

12

wide variety of issues, including identity theft, account management guidelines, privacy, disclosure
rules, security and marketing that could affect our financial institution clients directly. These new
requirements and developments may affect our financial institution clients’ ability to offer existing
products and services, extend credit via payment cards and products, and offer new types of payment
programs, which could decrease our transaction volumes and revenues.

Available Information

We are subject to the reporting requirements of the Securities Exchange Act of 1934, as amended

(the “Exchange Act”) and its rules and regulations. The Exchange Act requires us to file periodic
reports, proxy statements and other information with the U.S. Securities and Exchange Commission
(the “SEC”). Copies of these reports, proxy statements and other information can be viewed at
http://www.sec.gov or at the SEC Public Reference Room at 100 F Street, NE, Washington,
D.C. 20549. Information on the operation of the Public Reference Room may be obtained by calling the
SEC at 1-800-SEC-0330.

Our corporate website is accessible at http://www.corporate.visa.com. We make available, free of
charge, on our investor relations website at http://investor.visa.com our annual reports on Form 10-K,
our quarterly reports on Form 10-Q, our current reports on Form 8-K and any amendments to those
reports as soon as reasonably practicable after they are electronically filed with, or furnished to, the
SEC. The information contained on our corporate website, including the information contained on our
investor relations website, is not incorporated by reference into this report or any other report filed with,
or furnished to, the SEC.

ITEM 1A. Risk Factors

Regulatory Risks

Additional regulation of interchange reimbursement rates may have a material, adverse impact
on our financial condition, revenues, results of operations, prospects for future growth and
overall business.

We generally do not receive any revenue related to interchange reimbursement fees in a purchase
transaction as those fees are paid by the acquirers to the issuers. They are, however, a factor on which
we compete with other payments providers and are therefore an important determinant of the volume
of transactions we process. Consequently, changes to these fees can substantially affect our revenues
and the pace or breadth of overall payment electronification.

We have historically set default debit interchange reimbursement rates in the United States and
many other geographies. However, the Dodd-Frank Act has limited our ability to establish default debit
interchange reimbursement rates in the United States. See —The Dodd-Frank Act may continue to
have a material, adverse impact on our financial condition, revenues, results of operations, prospects
for future growth and overall business. Interchange reimbursement rates have also become subject to
continued or increased government regulation elsewhere, and regulatory authorities and central banks
in a number of jurisdictions have reviewed or are reviewing these rates. In certain jurisdictions,
interchange reimbursement rates, our operating regulations and related practices are subject to
continuing or increased government regulation. These jurisdictions include, for example, Australia,
Canada, Brazil, Europe, India, Malaysia, Russia and South Africa.

When we cannot set default interchange reimbursement rates at optimal levels, issuers and
acquirers find our payments system less attractive. This lowers overall transaction volume and slows
growth of transactions. It also may increase the attractiveness of other payments systems like

13

competitors’ closed-loop payments systems with direct connections to both merchants and consumers.
In addition, we believe some issuers are charging new or higher fees to consumers. In some instances,
this makes Visa-branded cards and payment products less desirable and reduces our transaction
volumes and profitability. Some acquirers elect to charge higher discount rates to merchants,
regardless of the level of Visa interchange reimbursement rate, leading merchants not to accept Visa-
branded cards or payment products for payment or to steer account holders to alternate payment
systems. In addition, some issuers and acquirers have obtained, and may continue to obtain,
incentives from us and reductions in the rates that we charge in an effort to reduce the expense of their
card programs. For these reasons, additional regulation of interchange reimbursement rates may have
a material, adverse impact on our financial condition, revenues, results of operations, prospects for
future growth and overall business.

Additional regulations that prohibit us from contracting with clients or requiring them to use
only our network, or that deny them the option of selecting only our network, may decrease the
number of transactions we process, and materially and adversely affect our financial condition,
revenues, results of operations, prospects for future growth and overall business.

In order to provide account holders a consistent experience and transparency into the network
processing their transactions, we promote certain practices to ensure that Visa-branded cards are
processed over our network. We have historically had agreements with some issuers under which they
agree to issue certain payment cards that use only the Visa network or receive incentives if they do so.
In addition, certain issuers of some products have historically chosen to include only our network. We
refer to these various practices as network exclusivity.

In addition, certain network or issuer rules or practices may be viewed as limiting the routing
options of merchants when multiple debit networks co-reside on Visa debit cards. For example, Visa’s
rules require that an acquirer must process authorizations for all international transactions through
VisaNet and that a member must clear international transactions through VisaNet. These are
commonly referred to as routing rules.

The Dodd-Frank Act already limits our and issuers’ ability to adopt network exclusivity and
preferred routing in the debit area. See —The Dodd-Frank Act may continue to have a material,
adverse impact on our financial condition, revenues, results of operations, prospects for future growth
and overall business. Additional regulations like the Dodd-Frank Act in the United States and
elsewhere could materially decrease the number of transactions we process. In order to retain that
transaction volume, we would have to reduce the fees we charge to issuers or acquirers or increase
the payments and other incentives we provide to issuers, acquirers or merchants. Any of these
eventualities could have a material, adverse effect on our financial condition, revenues, results of
operations, prospects for future growth and overall business.

The Dodd-Frank Act may continue to have a material, adverse impact on our financial
condition, revenues, results of operations, prospects for future growth and overall business.

As of October 1, 2011, in accordance with the Dodd-Frank Act, the Federal Reserve capped the
maximum U.S. debit interchange reimbursement rate charged by large financial institutions at twenty-
one cents plus five basis points, before applying an interim fraud adjustment up to an additional one
cent. This amounted to a significant reduction from the average system-wide fees charged previously.
The Federal Reserve also issued regulations requiring issuers to make at least two unaffiliated
networks available for processing debit transactions on each debit card. The rules also prohibit us and
issuers from restricting a merchant’s ability to direct the routing of electronic debit transactions over
any of the networks that an issuer has enabled to process those transactions.

14

In July 2013, a federal court invalidated these rules, finding that the Federal Reserve improperly
considered certain costs in setting a cap on the maximum U.S. debit interchange reimbursement rate
and that issuers must make at least two unaffiliated networks available for processing each electronic
debit transaction, regardless of authorization method. The Federal Reserve has appealed that ruling.
These regulations have adversely affected our U.S. debit business and associated revenues by
creating negative pressure on our pricing, reduced the volume and number of U.S. debit payments we
process, and diminished associated revenues. Although we believe we have absorbed the principal
impact of the regulations as issued in October 2011, our business could continue to be affected,
including if the Federal Reserve must issue new regulations.

These pressures have arisen through various channels. A number of our clients obtained fee
reductions or increased incentives from us to offset their own lost revenue. Some reduced the number
of debit cards they issued and investments they made in marketing and rewards programs. Some
imposed new or higher fees on debit cards or demand deposit account relationships. Some elected to
issue fewer cards enabled with Visa-affiliated networks. Many merchants have used the routing
regulations to redirect transactions or steer account holders to other networks based on lowest cost or
other factors. Other clients and merchants are likely to take similar actions in the future.

The Dodd-Frank Act created an independent Consumer Financial Protection Bureau, with
responsibility for most federal consumer protection laws in the area of financial services and new
authority with respect to consumer protection issues, including those pertaining to us to some extent.
These actions may make payment card transactions less attractive to issuers, consumers and
merchants by further regulating disclosures, payment card practices, fees, routing and other matters
with respect to credit, debit and prepaid cards.

Some elements of the Dodd-Frank Act lack definition and create the potential for networks to
pursue different strategies subject to their interpretation of the rules. Our interpretation may result in a
pursuit of strategies that may be less effective than those of our competitors. Overall, the regulations
and developments arising from the Dodd-Frank Act could continue to have a material, adverse effect
on our financial condition, revenues, results of operations, prospects for future growth and overall
business.

New laws or regulations in one jurisdiction or of one product offering may lead to new laws or
regulations in other jurisdictions or of other product offerings.

Regulators around the world increasingly note each other’s approaches to the regulation of the

payments industry. Consequently, a development in one country, state or region may influence
regulatory approaches in another. The Dodd-Frank Act and the European Union Commission’s draft
interchange regulation are developments with such potential. Similarly, new laws and regulations
involving one product offering may cause lawmakers there to extend the regulations to other product
offerings. For example, regulations affecting debit payments could eventually spread to credit
payments.

The risks created by a new law or regulation have the potential to be replicated and to negatively

affect our business in another region or in other product offerings. As a result, we may face differing
rules and regulations in matters like interchange reimbursement rates, network exclusivity, preferred
routing, dynamic currency conversion, point of sale transaction rules and practices, and operating
regulations that may differ from country to country or by product offering.

If widely varying regulations come into existence worldwide, we may have difficulty rapidly
adjusting our product offerings, services and fees, and other important aspects of our business in the
various regions. In addition, adverse developments, regulations and litigation with respect to our

15

industry or another industry may also, by association, negatively impact our reputation, or result in
greater regulatory or legislative scrutiny or litigation against us. Any of these factors could materially
and adversely affect our business, financial condition and results of operations.

Government actions may prevent us from competing effectively against providers of domestic
payments services in certain countries, which may materially and adversely affect our ability to
maintain or increase our revenues and extend our global brands.

Governments in some countries provide resources or protection to select their domestic payment
card networks, brands and processors. These governments may impose regulatory requirements that
favor domestic providers or that mandate domestic payments processing be done entirely in that country.
For example, China UnionPay continues to enjoy advantages over international networks, remains the
sole processor of domestic transactions and operates the sole domestic acceptance mark in China.
These actions could impede us from utilizing our global processing capabilities for our financial institution
clients in those countries and substantially restrict our activities there. These actions could also force us
to leave countries where we presently have activity and keep us from entering new markets. Although we
are trying to effect change in these countries, we may not succeed. This could adversely affect our ability
to maintain or increase our revenues and extend our global brands.

Regulation in the areas of consumer privacy and data use and security could decrease the
number of Visa-branded cards issued, our payments volume and our revenues.

Privacy, data use and security continue to receive heightened legislative and regulatory focus in
the United States and elsewhere. For example, in many jurisdictions consumers must be notified in the
event of a data breach and those jurisdictions who have these laws are continuing to increase the
circumstances and the breadth of these notices. These measures may increase our and our clients’
costs. They may also decrease the number of Visa-branded cards our clients issue. This would
materially and adversely affect our profitability. In addition, our failure or the failure of our clients to
comply with these laws and regulations could result in fines, sanctions, litigation and damage to our
global reputation and our brands.

Evolving and increased global regulatory focus on the payments industry may result in costly
new compliance burdens on our clients and on us, leading to increased costs and decreased
payments volume and revenues.

Regulation of the payments industry has evolved and increased significantly. Examples include:

(cid:129)

(cid:129)

Data protection and information security. Aspects of our operations and business are subject
to privacy and data protection regulation in the United States and elsewhere. Our financial
institution clients in the United States are subject to similar requirements under the guidelines
issued by the federal banking agencies. In addition, many U.S. states have enacted legislation
requiring consumer notification in the event of a security breach.

Regulatory compliance. We are subject to anti-money laundering laws and regulations, including
the Bank Secrecy Act, as amended, including the USA PATRIOT Act of 2001. In addition, we
are also subject to the economic and trade sanctions programs administered by OFAC that
prohibit or restrict dealings with certain countries, their governments and, in certain
circumstances, their nationals, as well as with specifically-designated individuals and entities
such as narcotics traffickers, terrorists and terrorist organizations. Some of our clients located
outside of the United States may not be subject to these same laws, regulations and sanctions,
and, as a result, may initiate transactions that, while permissible in their countries, are not
permissible in the United States. We have policies, procedures, systems and controls in place to
identify and address potentially impermissible transactions but in the event these controls should
fail, we could be subject to penalties, reputational damage and loss of business.

16

(cid:129)

(cid:129)

(cid:129)

(cid:129)

Regulation of the price of credit. Many jurisdictions in which Visa-branded cards are used have
regulations that could increase the costs of card issuance or decrease the flexibility of issuers
to charge market-based interest rates and fees on credit card accounts. These include the
Credit CARD Act of 2009 in the United States and other proposed regulations under it.
Proposed changes to the Truth in Lending Act of 1968, if implemented along with regulations
required to be promulgated under the Credit CARD Act, could result in a decrease in our
payments volume and revenues.

Increased central bank oversight. Several central banks around the world have increased, or
are seeking to increase, their formal oversight of the retail electronic payments industry, in
some cases considering designating them as “systemically important payment systems” or
“critical infrastructure.” Any such oversight may lead to additional regulations by central banks
and other government regulators. These could include new settlement procedures, cyber
security requirements or other operational rules to address credit and operational risks. They
could also include new criteria for financial institution client participation and merchant access
to our payments system.

Safety and soundness regulation. Recent banking regulations enacted in the United States
and elsewhere may make some financial institutions less attracted to becoming an issuer of
Visa-branded cards, because they may be subject to increased risk management or higher
capital requirements.

Regulation of Internet transactions. Proposed legislation in various jurisdictions may make it
less desirable or more costly to complete Internet transactions using Visa-branded cards by
affecting the legality of those transactions, the laws that govern the transactions, their taxation
or the allocation of various intellectual property rights.

(cid:129) Money transfer regulations. As we expand our product offerings, we may become subject to
U.S. state money transfer regulations, which could increase our regulatory oversight and
compliance costs.

Complying with these and other regulations increases our costs and can reduce our revenue
opportunities. Our programs and policies are designed to comply with anti-money laundering, anti-
terrorism and sanctions regulations, and we continue to review and enhance them. But, as regulations
continue to evolve and regulatory oversight continues to increase, we cannot guarantee that our
programs and policies will be deemed compliant by all applicable regulatory authorities. The impact of
such regulations on our clients and on us may increase compliance costs and reduce the volume of
payments we process. Moreover, such regulations can limit the types of products and services that we
offer, the countries in which Visa-branded cards are used and the types of account holders and
merchants who can obtain or accept Visa-branded cards. Any of these occurrences could materially
and adversely affect our business, prospects for future growth, financial condition and results of
operations.

Litigation Risks

Our retrospective responsibility plan may not adequately insulate us from the impact of
settlements or final judgments.

Our retrospective responsibility plan addresses monetary liabilities from settlements of, or final
judgments in, the covered litigation, which is described in Note 3—Retrospective Responsibility Plan to
our consolidated financial statements included in Item 8 of this report. The retrospective responsibility
plan consists of several related mechanisms to fund settlements or judgments in the covered litigation.
These include an escrow account funded with a portion of the net proceeds of our IPO and any

17

subsequent offerings of our shares of class A common stock (or deposits of cash into the escrow
account in lieu of such offerings). They also include a loss sharing agreement and a judgment sharing
agreement. In addition, our U.S. financial institution clients are obligated to indemnify us pursuant to
Visa U.S.A. Inc.‘s certificate of incorporation and bylaws and in accordance with their membership
agreements. These mechanisms are unique, complicated and tiered, and if we cannot use one or more
of them, this could have a material adverse effect on our financial condition and cash flows, or even
cause us to become insolvent.

The principal remaining covered litigation involves interchange reimbursement rates. Since 2005,

approximately fifty-five complaints, all but thirteen of which were styled as class actions, have been
filed on behalf of merchants against us, MasterCard and/or other defendants, including certain financial
institutions that issue Visa-branded payment cards and acquire Visa-branded payment transactions in
the United States. We refer to this as the interchange multidistrict litigation. Among other allegations,
the plaintiffs have alleged that Visa’s setting of default interchange reimbursement rates violated
federal and state antitrust laws. The lawsuits were transferred to a multidistrict litigation in the U.S.
District Court for the Eastern District of New York.

The plaintiffs in the interchange multidistrict litigation seek damages for alleged overcharges in
merchant discount rates as well as injunctive and other relief. The consolidated class action complaint
alleges that the plaintiffs estimate that damages will range in the tens of billions of dollars. Because
these lawsuits were brought under the U.S. federal antitrust laws, any actual damages would be
trebled.

The allocation of any monetary judgment or a settlement among the defendants is governed by an

omnibus agreement dated February 7, 2011. See Note 3—Retrospective Responsibility Plan and
Note 20—Legal Matters to our consolidated financial statements included in Item 8 of this report. Visa’s
portion of a settlement or judgment covered by the omnibus agreement would be allocated in
accordance with specified provisions of our retrospective responsibility plan.

On October 19, 2012, we signed settlement agreements in these cases, which included an
agreement to pay approximately $4.0 billion to the class plaintiffs. The court granted preliminary
approval of the settlement agreement with the class plaintiffs on November 9, 2012. However, the
agreement with the class plaintiffs remains subject to final court approval and the adjudication of any
appeals. We cannot assure that the court will provide final approval of the settlement or that we will win
any appeals. On December 10, 2012, Visa paid approximately $4.0 billion from the litigation escrow
account into a settlement fund established pursuant to the definitive class settlement agreement.

A number of merchants have filed opt-out cases in various federal district courts. Some of these
cases have already been transferred by the Judicial Panel on Multidistrict Litigation for coordinated or
consolidated pre-trial proceedings to MDL 1720 and will be covered litigation under the retrospective
responsibility plan. It is possible that some opt-out cases may not be transferred or otherwise included
in MDL 1720 and will not be covered litigation. See Note 3—Retrospective Responsibility Plan to our
consolidated financial statements included in Item 8 of this report.

Failure of our retrospective responsibility plan to insulate us adequately from the impact of such
settlements or judgments could result in a material adverse effect on our financial condition and cash
flows. Such a failure could even cause us to become insolvent. The retrospective responsibility plan
addresses only the covered litigation. The plan generally does not cover other pending litigation or any
litigation that we may face in the future, except for cases that include claims for damages relating to the
period prior to our IPO that are transferred for pre-trial proceedings or otherwise included in the
interchange multidistrict litigation. See —If we are found liable in other pending or future lawsuits, we
may have to pay substantial damages. In addition, non-monetary settlement terms and judgments in

18

the covered litigation may require us to modify the way we do business. See —Limitations on our
business resulting from litigation may materially and adversely affect our revenues and profitability.
Therefore, even if our retrospective responsibility plan provides us with adequate funding to satisfy our
obligations with respect to monetary liabilities from settlements of, and judgments in, the covered
litigation, it will not insulate us from the monetary impact of pending or future litigation.

If we are found liable in other pending or future lawsuits, we may have to pay substantial
damages.

Like many other large companies, we are a defendant in a number of civil actions and

investigations alleging violations of competition/antitrust law, consumer protection law or intellectual
property law, among others. Examples of such claims are described more fully in Note 20—Legal
Matters to our consolidated financial statements included in Item 8 of this report. Some lawsuits involve
complex claims that are subject to substantial uncertainties and unspecified damages; therefore, we
cannot ascertain the probability of loss or estimate our liability. Accordingly, we have not established
allowances for such legal proceedings.

Particularly in cases involving merchants and consumers, private plaintiffs often seek class action

certification in cases against us due to the size and scope of our business. If we are found liable in a
large class action lawsuit, such as the U.S. or Canadian merchant class action lawsuits, monetary
damages could be significant. See Note 20—Legal Matters to our consolidated financial statements
included in Item 8 of this report.

If we are unsuccessful in our defense against any material pending or future legal proceedings, we
may have to pay substantial damages. This could result in a material and adverse effect on our results
of operations, cash flow and financial condition and could even cause us to become insolvent.

Limitations on our business resulting from litigation may materially and adversely affect our
revenues and profitability.

Certain limitations have been placed on our business in recent years because of litigation. We

may also have to change our business practices in response to pending or future litigation. For
example, under the settlement agreement in the interchange multidistrict litigation, we have agreed,
among other things, to permit merchants to add surcharges to credit transactions in certain
circumstances.

These and other settlements of, or judgments in, past, pending and future litigation could force us
to limit the rates we charge, revise our rules about rates charged to consumers who use Visa-branded
payment products, or make other modifications to our business. These modifications could materially
and adversely affect our payments volume, revenues, operating results, prospects for future growth
and overall business.

Tax examinations or disputes, or changes in the tax laws applicable to us, could materially
increase our tax payments.

We exercise significant judgment in calculating our worldwide provision for income taxes and other

tax liabilities. Although we believe our tax estimates are reasonable, many factors may decrease their
accuracy. We are currently under examination by the U.S. Internal Revenue Service and other tax
authorities, and we may be subject to additional examinations in the future. Relevant tax authorities
may disagree with our tax treatment of certain material items and thereby increase our tax liability.
Failure to sustain our position in these matters could result in a material, adverse effect on our cash
flow and financial position. In addition, changes in existing laws, such as recent proposals for
fundamental U.S. and international tax reform, may also increase our effective tax rate. A substantial
increase in our tax burden could have a material, adverse effect on our financial results. See also
Note 19—Income Taxes to our consolidated financial statements included in Item 8 of this report.

19

We have limited rights to enforce our agreement with Visa Europe, which includes indemnity
obligations that could expose us to significant liabilities.

In the event Visa Europe fails to meet its obligations under the Framework Agreement, our
remedies are limited. We are unable to terminate the agreement even upon Visa Europe’s material,
uncured breach. We also have a call option to acquire Visa Europe, which can be triggered only under
extremely limited circumstances. See Note 2—Visa Europe to our consolidated financial statements
included in Item 8 of this report.

Visa Europe is obligated to indemnify Visa Inc. and Visa International Service Association (“Visa

International”) in connection with the European Competition Proceedings, in our opinion, including
payment of any fines that may be imposed. However, Visa Europe has expressed an “initial” view that
it is not obligated to indemnify Visa Inc. or Visa International for any claim in the European Competition
Proceedings, including claims asserted in both the European Commission matter and the U.K.
Merchant Litigation. If Visa Europe continues in its refusal to indemnify us and we cannot enforce the
indemnity, we could be exposed to significant liabilities which would not be covered under our
retrospective responsibility plan. See Note 20—Legal Matters to our consolidated financial statements
included in Item 8 of this report.

In addition, under the Framework Agreement, we may be required to indemnify Visa Europe for

losses resulting from all claims outside its region arising from our or their actions relating to the
payments business. This obligation applies even if neither we nor any of our related parties or agents
engaged in the actions giving rise to such claims. The indemnity obligation could expose us to
significant liabilities for activities over which we have little or no control. Our retrospective responsibility
plan would not cover these liabilities.

Business Risks

The intense pressure we face on client pricing may materially and adversely affect our
revenues and profits.

In order to stay competitive, we offer incentives to clients to increase payments volume, enter new

market segments and expand their Visa-branded card base. These include up-front cash payments,
fee discounts, credits, performance-based incentives, marketing and other support payments. We have
continued to increase the use of incentives such as up-front cash payments and fee discounts in many
countries, including the United States. In addition, we offer incentives to certain merchants or acquirers
to win routing in situations where our products are co-resident with other networks and merchants have
a choice of network routing options.

The economic pressures on our clients arising from the Dodd-Frank Act have also increased our
use of incentives. See —The Dodd-Frank Act may continue to have a material, adverse impact on our
financial condition, revenues, results of operations, prospects for future growth and overall business.
As a result, the provision of certain products and services may be less profitable or unprofitable, which
may materially and adversely affect our revenues and profits.

Pressure on client pricing also poses additional challenges for our business. If we continue to increase

incentives to our clients, we will need to find ways to offset the financial impact by increasing payments
volume, increasing the amount of fee-based services we provide or both. We may not succeed in doing so,
particularly, in the current regulatory environment. In addition, we benefit from long-term contracts with
certain clients, including those that are large contributors to our revenue. Continued pressure on our fees
could prevent us from maintaining such agreements in the future on the same or favorable terms. We may
also have to modify existing agreements in order to maintain relationships or comply with regulations.
Finally, increased pricing pressure enhances the importance of cost containment and productivity initiatives
in areas other than those surrounding client incentives, and we may not succeed in these efforts.

20

Intense competition in our industry may cause our business, financial condition, results of
operations and prospects for future growth to suffer.

The global payments industry is intensely competitive. Our payment programs compete against all
forms of payment. These include cash, checks, and electronic and mobile transactions. In addition, our
open-loop payments network competes against other alternate payment systems such as closed-loop
systems. The Dodd-Frank Act has increased this competitive pressure.

Some of our competitors may develop substantially greater technology or have greater financial

resources. They may offer a wider range of programs, products and services than we do, including
more innovative ones. They may use advertising and marketing strategies that are more effective than
ours, achieving broader brand recognition and merchant acceptance. They may also develop better
security solutions or more favorable pricing arrangements.

Certain of our competitors operate with different business models, have different cost structures or

participate selectively in different market segments. These include domestic networks in the United
States, China, Canada and Australia. They may ultimately prove more successful or more adaptable to
new regulatory, technological and other developments. In many cases, these competitors have the
support of government mandates that prohibit, limit or otherwise hinder our ability to compete for or
otherwise secure transactions within those countries and regions.

Traditional or nontraditional competitors may put us at a competitive disadvantage by leveraging
services or products in areas in which we do not directly compete to win business in areas where we
do compete. Our clients can reassess their commitments to us at any time or develop their own
competitive services. The risk to maintaining or securing our clients’ long-term commitments to our
products has increased with the Dodd-Frank Act’s restrictions on network exclusivity in the debit
sector. We do not have exclusivity with our largest clients such as JPMorgan Chase and Bank of
America. In certain circumstances, our clients may terminate these relationships on relatively short
notice despite significant early termination fees. Because a significant portion of our operating
revenues is concentrated among our largest clients, our operating revenues would decline significantly
if we lost one or more of our clients. This could have a material adverse impact on our business,
financial condition and results of operations. See Note 13—Enterprise-wide Disclosures and
Concentration of Business to our consolidated financial statements included in Item 8 of this report.

We expect there to be changes in the competitive landscape in the future. For example:

(cid:129)

(cid:129)

competitors, clients and others may develop products that compete with or replace the value-
added services we provide to support our transaction processing;

parties that process our transactions in certain countries may try to eliminate our position in
the payments value chain;

(cid:129) we may be asked to develop or customize certain aspects of our payment services for use by

our customers, processors or other third parties;

(cid:129)

(cid:129)

participants in the payments industry may merge, form joint ventures or enter into other
business combinations that strengthen their existing business propositions or create new,
competing payment services;

competition may increase from alternate types of payment services, such as mobile payment
services, eCommerce payment services and services that permit direct debit of consumer
checking accounts or ACH payments; or

21

(cid:129)

new players and intermediaries in the value chain may direct the payment decision-making or
impair the value of the services we provide.

Our failure to compete effectively in light of any such developments could materially and adversely
affect our business, financial condition, revenues, results of operations and prospects for future growth.

Disintermediation from the payments value chain would harm our business.

Our position in the payments value chain is key to our business. Some of our competitors,
including American Express, Discover, private-label card networks and certain alternate payments
systems, operate closed-loop payments systems, with direct connections to both merchants and
consumers without any intermediaries. These competitors seek to derive competitive advantages from
this business model. Regulatory actions such as the Dodd-Frank Act may provide them with increased
opportunity to do so. In addition, although other competitors are pursuing similar lines of business or
adopting similar commercial models, they have not attracted the same level of legal or regulatory
scrutiny of their pricing and business practices as operators of multi-party payments systems such as
ours.

We also run the risk of disintermediation by virtue of increasing bilateral agreements between

entities that would rather not use a payment network for processing payments. For example,
merchants could process transactions directly with issuers, or processors could process transactions
directly between issuers and acquirers.

Additional consolidation in the banking industry could result in us losing business and create
pressure on the fees we charge our clients, which could materially and adversely affect our
business, revenues, results of operations and prospects for future growth.

Additional consolidation in the banking industry may result in the acquisition of one or more of our
largest clients by an institution with a strong relationship with one of our competitors or with one of our
competitors directly. This could result in the acquired financial institution’s Visa business shifting to a
competitor, resulting in a substantial loss of business to us.

Additional consolidation in the banking industry could also reduce the overall number of new and
existing clients and could increase their negotiating power. This consolidation could lead new financial
institution clients to seek greater pricing discounts or other incentives with us. In addition, more
consolidation could prompt our existing clients to seek to renegotiate their pricing agreements with us
to obtain more favorable terms. We may also be adversely affected by price compression should one
of our clients absorb another financial institution and qualify for higher volume-based discounts on the
combined volumes of the merged businesses. Pressure on the fees we charge our clients caused by
such consolidation could materially and adversely affect our business, revenues, results of operations
and prospects for future growth.

Merchants’ continued focus on the costs associated with payment card acceptance may result
in more litigation, regulation, regulatory enforcement, incentive arrangements and other
initiatives.

We rely in part on merchants and their relationships with our clients to maintain and expand the
acceptance of Visa-branded payment cards. Consolidation in the retail industry is producing a group of
larger merchants that is having a significant impact on all participants in the global payments industry.
Some merchants have sought to reduce their costs associated with payment card acceptance by
lobbying for new legislation and regulatory enforcement and by filing lawsuits. If they continue, we may
face increased compliance and litigation expenses.

22

We also face competitive pressures on pricing. We and our clients negotiate pricing discounts and
other incentive arrangements with certain large merchants to increase acceptance and usage of Visa-
branded payment cards. If merchants continue to consolidate, we and our clients may have to increase
the incentives provided to certain larger merchants. Some merchants also continue to invest in their
own payment solutions, using both traditional and new technology platforms. Examples include closed-
loop payment systems that are specific to a single merchant or multi-merchant solutions like the
Merchant Customer Exchange, which is designed for a mobile platform and has many merchant
participants. Such programs may offer unique or specialized benefits to consumers, including
discounts or customized offers. If merchants are able to drive broad consumer adoption and usage, it
could adversely impact our transaction volume.

All of these factors could materially and adversely affect our revenues, results of operations,
prospects for future growth and overall business. Competitive and regulatory pressures on pricing
could make it difficult to offset the cost of these incentives.

Certain financial institutions have exclusive, or nearly exclusive, relationships with our
competitors to issue payment cards, and these relationships may adversely affect our ability to
maintain or increase our revenues.

Certain financial institutions have longstanding exclusive, or nearly exclusive, relationships with
our competitors to issue payment cards. These relationships may make it difficult or cost-prohibitive for
us to conduct material amounts of business with them. In addition, these financial institutions may be
more successful and may grow more quickly than our existing clients, which could put us at a
competitive disadvantage and prevent us from growing our business and revenues.

Failure to maintain relationships with issuers, acquirers, merchants and account holders, and
the failure of our financial institution clients to provide services on our behalf could materially
and adversely affect our business.

We depend and will continue to depend significantly on relationships with our financial institution

clients and on their relationships with account holders and merchants to support and to compete
effectively for our programs and services. We do not issue cards, extend credit to account holders or
determine the interest rates or other fees charged to account holders using cards that carry our
brands. Each issuer determines these competitive card features for their customers.

In the wake of the Dodd-Frank Act’s changes to the network exclusivity rules, we have engaged

and will continue to engage in significantly more discussions with merchants, acquirers and
processors. We already engage in many co-branding efforts, in which we contract with merchants, who
directly receive incentive funding from us. We also engage with merchants, acquirers and processors
to provide funding to promote routing and acceptance growth. As these and other relationships
become more prevalent and take on a greater importance to our business, our success will
increasingly depend on our ability to sustain and grow these relationships.

Outside the United States, some governments only permit their domestic processing, which prohibits

us from overseeing the end-to-end processing of the transactions. Therefore, we depend on our close
working relationships with our clients in these regions to effectively manage the processing of
transactions involving Visa-branded cards. Our inability to oversee the end-to-end processing for cards
carrying our brands in these countries may put us at a competitive disadvantage by limiting our ability to
ensure the quality of the services supporting our brands.

In addition, we depend on third parties to provide various services associated with our payments

network on our behalf, and to the extent that such third-party vendors fail to perform or deliver
adequate services, our business and reputation could be impaired.

23

Negative perception of our company in the marketplace may affect our brands and reputation,
which are key assets of our business.

Our brands and their attributes are key assets of our business. The ability to attract and retain
account holders and financial institution clients to Visa-branded products depends highly upon the
external perceptions of our company and our industry’s quality of service, corporate responsibility, use
and protection of account holder data, regulatory compliance, financial condition and other factors.
Negative perception or publicity, particularly in light of the rapid, widespread use of social media
channels, could cause damage to our brands and reputation. Our business may also be affected by
actions taken by our clients, other third parties or circumstances that are outside our control:

(cid:129) Our clients may take actions that we do not believe to be in the best interests of our brands,

such as adverse creditor practices.

(cid:129) Our limited control over the quality of service and promotion of our brands in Europe could

affect our brands and reputation globally. While Visa Europe has very broad latitude to use our
brands and technology within its region, Visa Europe is not required to spend any minimum
amount of money conducting research on brand performance, promoting or maintaining the
strength of our brands.

(cid:129) We may be associated with adverse developments with respect to our industry, and with new

rules and regulations concerning human rights conditions, our corporate responsibility
regarding those conditions and resulting disclosure requirements.

(cid:129)

Any negative perception of the United States arising from its political, economic, social or
other positions could harm the perception of our company and our brands globally by
associating Visa with those positions.

Any of these factors could require us to take on additional liabilities and costs, result in greater

regulatory or legislative scrutiny, and materially and adversely affect our revenues, operating results,
prospects for future growth and overall business.

Unprecedented economic events in financial markets around the world have affected and are
likely to continue to affect our clients, merchants and account holders, and may potentially
impact our prospects, profitability, revenue and overall business.

The current threats to economic growth include geopolitical instability in the Middle East, which

could affect oil prices, economic fragility in the Eurozone and in the United States, potential reduction
or tapering of bond purchases by the U.S. Federal Reserve, higher interest rates hurting the housing
markets, persistently weak job creation, political discord, spending cuts and debt defaults. While there
continues to be some improvements in advanced economies, emerging economies continue to suffer
with slower growth. Consumer spending continues to be impacted from consumer debt levels, excess
housing inventory, deflation, changes in savings rates, continued equity market volatility, decreased
export activity, lowered government spending and additional government intervention. Furthermore,
continued challenges in the credit environment, bank instability, downgrades of sovereign, bank and
commercial debt, political issues affecting the handling of national debt, and the uncertainty arising
from new government policies all must be considered.

The fragility of the current situation would be exacerbated if additional negative economic
developments or crises were to arise around the world. These include defaults on government debt,
exhaustion of national economic stimulus packages, significant increases in oil prices, tax increases, a
significant decline in the commercial real estate market and policy missteps. Most recently, the
economic situations in the United States and various countries in Europe have been particularly

24

unstable, arising from the real prospect of debt defaults. If such defaults occur, or if the measures
taken to avert such defaults create their own instability, economic turmoil is likely to result, and the
impact is likely to be global and highly significant.

The volatility of the current economic environment in advanced and emerging economies and the

responses by financial institutions and governments may create new risks or increase the impact of
existing ones. These include the following:

(cid:129)

(cid:129)

Depressed consumer and business confidence may continue to decrease account holder
spending.

Uncertainty and volatility in the performance of our clients’ businesses may reduce the
accuracy of our estimates of our revenues, rebates, incentives and realization of prepaid
assets.

(cid:129) Our clients may implement cost-reduction initiatives that reduce or eliminate payment card

marketing budgets or increase requests for greater incentives or reduced fees from us, which
may reduce our revenues.

(cid:129) Our clients may decrease spending for optional or enhanced services, affecting our revenue

and reducing account holders’ desire to use these products.

(cid:129) Our clients may increase account holder fees as a cost-recovery initiative, or as a result of

regulatory action, decreasing their value proposition to consumers and reducing consumers’
desire to use our products.

(cid:129) Government intervention or investments in our clients may negatively affect our business with

those institutions or otherwise alter their business decisions.

(cid:129)

(cid:129)

Tightening of credit availability could affect the ability of participating financial institutions to
lend to us under the terms of our credit facility.

The U.S. government’s inability to meet its obligations or a possible further downgrade in the
U.S. debt rating could adversely affect the liquidity of our investments, a substantial portion of
which are in U.S. treasury and government securities.

(cid:129) Our clients may default on their settlement obligations, including for reasons unrelated to

payment card activity, such as mortgage loan commitments.

(cid:129)

(cid:129)

(cid:129)

Adverse fluctuations in foreign currency exchange rates could negatively affect the dollar
value of our revenues and payments in foreign currencies.

The current economic environment could lead some clients to curtail or postpone near-term
investments in growing their card portfolios, limit credit lines, modify fees and loyalty
programs, or take other actions that adversely affect the growth of our volume and revenue
streams from these clients.

Declines in stock prices or significant instability could cause consumer spending to decline
materially.

Any of these developments could have a material adverse impact on our prospects, growth,

revenue, profitability and overall business.

25

A decline in non-U.S. and cross-border activity and in multi-currency transactions could
adversely affect our revenues and profitability, as we generate a significant portion of our
revenue from such transactions.

We generate a significant amount of our revenues from cross-border transactions, and our clients

pay us fees in connection with them. Some of those fees differ when conversion from the merchant’s
currency to the issuer’s billing currency is required. Thus, revenue from processing cross-border
transactions for our clients fluctuates with cross-border activity and the need for transactions to be
converted into a different currency.

In addition, Visa derives revenue from foreign currency exchange activities that result from our
clients’ settlement in different currencies. A reduction in multi-currency transactions may reduce the
need for foreign currency exchange activities and adversely affect our revenues. Limitations or
changes in our ability to set foreign currency exchange rates for multi-currency transactions as a result
of regulation, litigation, competitive pressures or other reasons may also adversely affect our revenues.

Cross-border travel may be adversely affected by global geopolitical, economic, social and other
conditions. These include the threat of terrorism, social or political instability, natural disasters, effects
of climate change and outbreaks of diseases. The need for conversion of currencies declines as cross-
border travel is impacted, which could adversely affect our revenues and profitability.

Moreover, if our clients decide to change practices (e.g., prohibit certain transactions or increase

account holder fees associated with cross-border transactions) there could be a decline in account
holder spending because their value proposition to the consumer could be reduced.

Transactions outside the United States represent an increasingly important part of our strategy,

which we hope will continue to grow. However, a decline in non-U.S. and cross-border activity and
multi-currency transactions will decrease the number of cross-border transactions we process and our
revenues and profitability may be materially and adversely affected.

We risk loss or insolvency if our clients fail to fund settlement obligations for which we have
provided indemnifications.

We indemnify issuers and acquirers for any settlement loss they suffer due to the failure of another

issuer or acquirer to fund its settlement obligations. In certain instances, we may indemnify issuers or
acquirers even in situations in which a transaction is not processed by our system. This indemnification
creates settlement risk for us due to the difference in timing between the date of a payment transaction
and the date of subsequent settlement. While the term and amount of our indemnification obligations
have no limit, our exposure under the indemnification is restricted to the amount of unsettled Visa
payment transactions at any point in time.

Concurrent settlement failures involving more than one of our largest clients, several of our smaller

clients or systemic operational failures lasting more than a single day could cause us to exceed our
available financial resources. Any such failure could materially and adversely affect our business, financial
condition and results of operations. In addition, even if we have sufficient liquidity to cover a settlement
failure, we may be unable to recover the amount of such payment. This could expose us to significant
losses, and materially and adversely affect our financial condition, results of operations and cash flow.

We estimate settlement exposure under the indemnity based on the sum of three inputs. The first is

average daily volumes during the quarter multiplied by the estimated number of days to settle plus a
safety margin. The second is four months of rolling average chargebacks volume. The third is the total
balance for outstanding Visa Travelers Cheques. We generally guarantee the payment of any validly
issued Visa Travelers Cheque that has been negotiated in good faith and properly presented for payment

26

in the event that the Cheque is not honored by its issuing institution. Additionally, from time to time, we
review and revise our risk management methodology and inputs as necessary. See Note 11—Settlement
Guarantee Management to our consolidated financial statements included in Item 8 of this report.

Some of our clients are composed of groups of financial institutions. Some of these clients have

elected to limit their responsibility for settlement losses arising from the failure of their constituent
financial institutions in exchange for managing their constituent financial institutions in accordance with
our credit risk policy. To the extent that any settlement failure resulting from a constituent financial
institution exceeds the limits established by our credit risk policy, we would have to absorb the cost of
such settlement failure, which could materially and adversely affect our cash flow.

If we cannot keep pace with rapid technological developments to provide new and innovative
payment programs and services or with new laws and regulations, the use of our products, our
revenues and net income could decline.

Rapid, significant technological changes continue to confront the payments industry. These

include developments in smart cards, eCommerce, mobile, and radio frequency and proximity payment
devices, such as contactless cards. We cannot predict the effect of technological changes on our
business. In addition to our own initiatives and innovations, we rely in part on third parties, including
some of our competitors, for the development of and access to new technologies. We expect that new
services and technologies applicable to the payments industry will continue to emerge. These new
services and technologies may be superior to, or render obsolete, the technologies we currently use in
our products and services. In addition, our ability to adopt new services and technologies that we
develop may be inhibited by industry-wide standards, new laws and regulations, resistance to change
from clients or merchants or third parties’ intellectual property rights. Our success will depend in part
on our ability to develop new technologies and adapt to technological changes and evolving industry
standards.

If our transaction processing systems are disrupted or compromised, the perception of our
brands, and our revenues or operating results could be materially and adversely affected.

Our transaction processing systems may experience service interruptions or degradation because

of processing or other technology malfunctions, fires, natural disasters, power losses, disruptions in
long-distance or local telecommunications access, fraud, military or political conflicts, terrorist attacks,
effects of climate change or other catastrophic events.

In addition, our visibility in the global payments industry may attract terrorists and hackers to
conduct physical or computer-based attacks. The latter could include computer viruses, worms or other
destructive or disruptive software, process breakdowns, denial-of-service attacks, malicious social
engineering or other malicious activities, or any combination of the foregoing. Any of these incidents
could result in a degradation or disruption of our services or damage to our properties, equipment and
data. They could also compromise data security. See —Account data breaches involving card or other
data processed, stored or transmitted by third parties or by us could adversely affect our reputation and
revenues. If such attacks are not detected immediately, their effect could be compounded. Finally,
potential and actual attacks could also result in increased costs, both for recovery and for prevention
against future attacks.

Additionally, we rely on service providers for the timely transmission of information across our
global data network. If a service provider fails to provide the communications capacity or services we
require because of a natural disaster, operational disruption, terrorism or any other reason, the failure
could interrupt our services. Because of the centrality of our processing systems to our business, any
interruption or degradation could adversely affect the perception of our brands’ reliability and materially
reduce our revenues or profitability.

27

Account data breaches involving card or other data processed, stored or transmitted by third
parties or by us could adversely affect our reputation and revenues.

Our clients, merchants, other service providers and we process, store or transmit account holder
information in connection with Visa-branded cards and payment products. In addition, our clients may
use third-party processors to process transactions generated by cards carrying our brands. Breach of
the systems processing, storing or transmission of sensitive account holder data and other information
could lead to fraudulent activity involving Visa-branded cards, reputational damage and claims against
us. If we are sued in connection with any material data security breach, we could be involved in
protracted litigation. If unsuccessful in defending such lawsuits, we may have to pay damages or
change our business practices or pricing structure, any of which could have a material adverse effect
on our revenues and profitability. In addition, any reputational damage resulting from an account data
breach at one or more of our clients, merchants or other third parties could decrease the use and
acceptance of Visa-branded cards, which could have a material adverse impact on our payments
volume, revenues and future growth prospects. Finally, any data security breach could result in
additional regulation, which could materially increase our compliance costs.

An increase in fraudulent or other illegal activity involving Visa-branded cards or payment
products could lead to reputational damage to our brands and reduce the use and acceptance
of Visa-branded cards or payment products.

Criminals are using increasingly sophisticated methods to capture account holder information.
They use this information to conduct fraudulent transactions and to engage in other forms of illegal
activities involving our payment products. Outsourcing and specialization of functions within the
payments system are increasing. As a result, more third parties are involved in processing transactions
using Visa-branded cards or payment products. A rise in fraud levels and other illegal activities
involving Visa-branded cards or payment products could lead to reputational damage to our brands.
This could reduce the use and acceptance of Visa-branded cards and payment products, or lead to
greater regulation, which could increase our compliance costs and materially and adversely affect our
payments volume and revenues.

Failure to maintain interoperability with Visa Europe’s systems could damage the business and
global perception of the Visa brands.

Visa and Visa Europe maintain mostly separate authorization, clearing and settlement systems. As

a result, we have to ensure that the two systems can process every transaction involving both of our
territories, regardless of where it originates. Visa Europe’s independent system operations could
present challenges to our business due to increasing costs and difficulty in maintaining the
interoperability of our respective systems. Any inconsistency in the payment processing services and
products between Visa Europe and us could negatively affect account holders from Visa Europe using
payment products in the countries we serve or our account holders using payment products in Visa
Europe’s region. Failure to authorize, clear and settle inter-territory transactions quickly and accurately
could harm our business and impair the global perception of our brands.

Structural and Organizational Risks

Due to the nature of our relationship and the terms we have agreed to with Visa Europe, we
have little ability to control its operations in its region, and as a result, we may experience
added costs and challenges in operating our business.

Visa Europe’s exclusive license of our trademarks and technologies under the Framework
Agreement gives us little ability to control and oversee Visa Europe’s operations in its region. If we
want to change a global rule or to implement certain changes that may be viewed as unfavorable to
Visa Europe and its members, Visa Europe is not required to implement the changes unless we agree
to pay for the associated costs. This may result in added costs and expenses to our business.

28

Furthermore, the licenses granted under the Framework Agreement may raise licensing, payment and
associated tax treatment concerns.

Visa Europe may hinder our ability to acquire new businesses or to operate them effectively in its

region. If the acquired business has operations in Visa Europe’s region, Visa Europe may play a
significant part in influencing our ongoing operational decisions and costs there. Finally, Visa Europe
may undertake operational and litigation strategies, including, but not limited to, our ongoing litigation in
the U.K. and our ongoing case with the European Commission, that may adversely impact our
business and reputation globally.

If Visa Europe makes us acquire all of its outstanding stock under its put option, we are likely
to incur substantial costs and may suffer a material and adverse effect on our operations and
net income.

We have granted Visa Europe a put option, which Visa Europe can exercise at any time and which

would require us to purchase all outstanding capital stock from Visa Europe’s members within
285 days. We are likely to incur a financial obligation of several billion dollars or more and may need to
obtain third-party financing in order to meet our obligation through the issuance of either debt or equity.
An equity offering, or the payment of part of the exercise price with our stock, would dilute the
ownership interests of our stockholders. Sufficient financing might not be available to us within that
time on reasonable terms. See Note 2—Visa Europe to our consolidated financial statements included
in Item 8 of this report.

We may also encounter difficulties in integrating Visa Europe’s business and systems into our
existing operations. If we cannot do so quickly and cost-effectively, the integration could divert the time
and resources of senior management, disrupt our current operations and adversely affect our results of
operations. In addition, we would become subject to any ongoing or future regulatory disputes as a
result of EU regulations that govern the operations of Visa Europe.

We are required to record any change in the fair value of the put option on a quarterly basis. We

record these adjustments through our consolidated statements of operations. Consequently, the
adjustments affect our reported net income and earnings per share. These quarterly adjustments and
their resulting impact on our reported statements of operations could be significant. The existence of
these changes in the fair value of the put option could adversely affect our ability to raise capital and
increase any associated costs.

If we cannot remain organizationally effective, we will be unable to address the opportunities
and challenges presented by our strategy and the increasingly challenging competitive,
economic and regulatory environment.

We continue to centralize our management and operations. For us to succeed organizationally, we

must effectively integrate our operations, actively work to ensure consistency throughout our
enterprise, and incorporate a global perspective into our decisions and processes. If we fail to do so,
we may be unable to expand as rapidly as we plan, and the results of our expansion may be
unsatisfactory.

In addition, if we are unable to make decisions quickly, assess our risks, execute our strategy, and

implement new governance, managerial and organizational processes, as needed, we may not be
successful in this competitive, economic and regulatory environment.

We may be unable to attract and retain key management and other key employees.

Our employees, particularly our key management, are vital to our success and difficult to replace.
We may be unable to retain them or to attract other highly qualified employees, particularly if we do not

29

offer employment terms competitive with the rest of the market. Failure to attract and retain highly
qualified employees, or failure to develop and implement a viable succession plan, could result in
inadequate depth of institutional knowledge or skill sets by key management and other key employees,
which could adversely affect our business.

Acquisitions, strategic investments and entries into new businesses could disrupt our
business and harm our financial condition and results of operations.

Although we may continue to make strategic acquisitions or investments in complementary
businesses, products or technologies, we may be unable to successfully finance, partner with or
integrate them. We are also subject to the terms of the exclusive license granted to Visa Europe in
most acquisitions and major investments that involve countries in Visa Europe’s territory, which will
impact our ability to expand or conduct business in those regions. Regulatory constraints, particularly
competition regulations, may also affect the extent to which we can maximize the value of acquisitions
or investments.

Furthermore, the integration of any acquisition or investment will take time and resources from our

core business and disrupt our operations. We may spend time and money on acquisitions or
investments that do not increase our revenues. Although we periodically evaluate potential acquisitions
of and investments in businesses, products and technologies and anticipate continuing to make these
evaluations, we cannot guarantee that they will be successful.

With the evolution of technology and the opening of new market segments, we may choose to

participate in areas in which we have not engaged in the past, either through acquisitions or through
organic development. These include digital, eCommerce and mobile payments. Our recent entry into
these businesses requires additional resources and presents an additional degree of risk, which could
materially and adversely affect our operations and results.

Future sales of our class A common stock, or the end of transfer restrictions on our class B
common stock, could result in dilution to holders of our existing class A common stock, which
could adversely affect their rights and depress the market price of our class A common stock.

The market price and voting power of our class A common stock could decline because of increases
in the number of such shares outstanding. The market price of our class A common stock may also suffer
from the perception that such an increase could occur, such as upon the issuance or conversion of
certain securities to shares of our class A common stock under the retrospective responsibility plan.
Specifically, upon the final resolution of our covered litigation, all class B common stock will become
convertible into class A common stock.

If funds are released from escrow after the resolution of the litigation covered by our
retrospective responsibility plan, the value of our class A common stock will be diluted.

Under our retrospective responsibility plan, funds still in the escrow account after the resolution of all

covered litigation will be released back to us. At that time, each share of class B common stock will
become convertible into shares of class A common stock, benefiting the holders of class B common
stock. This in turn will result in dilution of the interest of holders of class A common stock. The amount of
funds released and the market price of our class A common stock will determine the extent of the dilution.

Holders of our class B and C common stock have voting rights concerning certain significant
corporate transactions, and their interests in our business may be different from those of
holders of our class A common stock.

Although their voting rights are limited, holders of our class B and C common stock can vote on
certain significant transactions. These include a proposed consolidation or merger, a decision to exit

30

our core payments business and any other vote required under Delaware law. The holders of these
shares may not have the same incentive to approve a corporate action that may be favorable to the
holders of class A common stock, and their interests may otherwise conflict with holders of class A
common stock.

Anti-takeover provisions in our governing documents and under Delaware law could delay or
prevent a takeover attempt or a change in control.

Provisions contained in our current certificate of incorporation, in our current bylaws and under

Delaware law could delay or prevent a merger or acquisition that our stockholders may consider
favorable. For instance, except for limited exceptions, no person may beneficially own more than 15%
of our class A common stock (or 15% of our total outstanding common stock on an as-converted
basis), unless our board of directors approves the acquisition of such shares in advance. In addition,
except for common stock previously issued in connection with our reorganization to Visa Members, as
defined in our current certificate of incorporation, no competitor or an affiliate of a competitor may hold
more than 5% of our total outstanding common stock on an as-converted basis.

Our ability to pay regular dividends to holders of our common stock in the future is subject to
the discretion of our board of directors and will be limited by our ability to generate sufficient
earnings and cash flows.

Since August 2008, we have paid cash dividends quarterly on our class A, B and C common
stock. The payment of dividends, if any, is subject to the discretion of our board of directors after taking
into account various factors, including, but not limited to, our financial condition, operating results,
capital requirements, covenants in our debt instruments and other factors that our board of directors
may deem relevant. If, as a result of these factors, we cannot generate sufficient earnings and cash
flows from our business, we may not be able to pay dividends to our stockholders. Furthermore, if a
dividend is declared or paid, an equivalent amount must be paid on each class or series of our
common stock.

ITEM 1B. Unresolved Staff Comments

Not applicable.

ITEM 2. Properties

At September 30, 2013, we owned and leased approximately 3.0 million square feet of office and

processing center space in 39 countries around the world, of which approximately 1.9 million square
feet are owned and the remaining 1.1 million square feet are leased. Our corporate headquarters is
located in Foster City, California, and consists of four buildings that we own, totaling 0.9 million square
feet. We also own an office building in Miami, Florida, totaling approximately 0.2 million square feet.

In addition, we own and operate two primary processing centers with adjacent office facilities

located in the United States, totaling approximately 0.8 million square feet.

We believe that these facilities are suitable and adequate to support our ongoing business needs.

ITEM 3. Legal Proceedings

Refer to Note 20—Legal Matters to our consolidated financial statements included in Item 8 of this

report.

ITEM 4. Mine Safety Disclosures

Not applicable.

31

PART II

ITEM 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities

Price Range of Common Stock

Our class A common stock has been listed on the New York Stock Exchange under the

symbol “V” since March 19, 2008. At September 30, 2013, we had 355 stockholders of record of our
class A common stock. The number of beneficial owners is substantially greater than the number of
record holders, because a large portion of our class A common stock is held in “street name” by banks
and brokers. The following table sets forth the intra-day high and low sale prices for our class A
common stock in each of our last eight fiscal quarters:

Fiscal 2013

High

Low

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 152.51 $ 134.87

Second Quarter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 170.96 $ 153.93

Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 185.23 $ 161.27

Fourth Quarter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 200.86 $ 170.99

Fiscal 2012

High

Low

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 103.45 $ 81.71

Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 120.70 $ 98.33

Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 125.35 $ 111.94

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 136.65 $ 119.10

There is currently no established public trading market for our class B or class C common stock.

There were 1,688 and 994 holders of record of our class B common stock and class C common stock,
respectively, as of September 30, 2013.

Dividend Declaration and Policy

During the fiscal years ended September 30, 2013 and 2012, we paid the following quarterly cash

dividends per share of our class A common stock (determined in the case of class B and C common
stock, on an as-converted basis) to all holders of record of our class A, B and C common stock.

Fiscal 2013

Dividend
Per Share

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Third Quarter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.33

0.33

0.33

0.33

Fiscal 2012

Dividend
Per Share

First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Third Quarter

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

0.22

0.22

0.22

0.22

32

Additionally, in October 2013, our board of directors declared a quarterly cash dividend of

$0.40 per share of class A common stock (determined in the case of class B and C common stock, on
an as-converted basis) payable on December 3, 2013, to holders of record as of November 15, 2013 of
our class A, B and C common stock.

Subject to legally available funds, we expect to continue paying quarterly cash dividends on our
outstanding class A, B and C common stock in the future. However, the declaration and payment of
future dividends is at the sole discretion of our board of directors after taking into account various
factors, including, but not limited to, our financial condition, settlement indemnifications, operating
results, available cash and current and anticipated cash needs.

Issuer Purchases of Equity Securities

The table below sets forth the information with respect to purchases of the Company’s common

stock made by or on behalf of the Company during the quarter ended September 30, 2013.

(a)
Total
Number of
Shares
Purchased (1)

(b)
Average
Price Paid
per Share

(c)
Total
Number of
Shares
Purchased
as Part of
Publicly
Announced
Plans or
Programs (2)

(d)
Approximate
Dollar Value
of Shares that
May Yet Be
Purchased
Under the Plans or
Programs (2)

Period

July 1-31, 2013 . . . . . . . . . . . . . . . . . . . .

745,148

$ 183.69

744,500 $ 1,424,252,596

August 1-31, 2013 . . . . . . . . . . . . . . . . . .

6,640,563

$ 176.78

6,638,189

$

250,658,812

September 1-30, 2013 . . . . . . . . . . . . . .

— $

—

— $

250,658,812

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,385,711

$ 177.47

7,382,689

(1)

Includes 3,022 shares of class A common stock withheld at an average price of $182.50 per share
(per the terms of grants under the Visa 2007 Equity Incentive Compensation Plan) to offset tax
withholding obligations that occur upon vesting and release of restricted shares.

(2) The figures in the table reflect transactions according to the trade dates. For purposes of our

consolidated financial statements included in this Form 10-K, the impact of these repurchases is
recorded according to the settlement dates. In October 2013, the Company’s board of directors
authorized an additional $5.0 billion share repurchase program.

33

EQUITY COMPENSATION PLAN INFORMATION

The table below presents information as of September 30, 2013, for the Visa 2007 Equity Incentive
Compensation Plan, or the EIP, which was approved by our stockholders. We do not have any equity
compensation plans that have not been approved by our stockholders, except as noted in note (2) in
the table below. For a description of the awards issued under the EIP, see Note 16—Share-based
Compensation to our consolidated financial statements included in Item 8 of this report.

(a)
Number of shares
of class A
common stock issuable
upon exercise of
outstanding options

Weighted-average
exercise price of
outstanding
options

Number of shares of
class A
common stock
remaining available for
future issuance under
equity compensation
plans (excluding
shares reflected in
column (a))

Plan Category

Equity compensation plans approved
by stockholders . . . . . . . . . . . . . . . . . . .

Equity compensation plans not
approved by stockholders . . . . . . . . . . .

3,445,427(1)

471,779(2)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,917,206

$

$

$

75.29

39,843,485

49.67

72.21

—

39,843,485

(1) In addition to options, the EIP authorizes the issuance of restricted stock, restricted stock units,

performance shares and other stock-based awards. The maximum number of shares issuable as of
September 30, 2013, pursuant to outstanding restricted stock units and performance shares totals
649,682 and 459,899, respectively.

(2) These shares may be issued upon the exercise of options issued by Visa replacing certain

CyberSource options outstanding at the time of the fiscal 2010 acquisition. These options were
issued under certain provisions of the EIP, which permit Visa to issue options in connection with
certain acquisition transactions.

ITEM 6. Selected Financial Data

The following table presents selected Visa Inc. financial data for fiscal 2013, 2012, 2011, 2010 and

2009. The data below should be read in conjunction with Item 7—Management’s Discussion and
Analysis of Financial Condition and Results of Operations and Item 8—Financial Statements and
Supplementary Data of this report.

Selected Financial Data

Fiscal Year Ended September 30,

Statement of Operations Data:

2013

2012(1)

2011

2010

2009

(in millions, except per share data)

Operating revenues . . . . . . . . . . . . . . . . . . . .

$ 11,778

$ 10,421

$ 9,188

$ 8,065

$ 6,911

Operating expenses . . . . . . . . . . . . . . . . . . . .

$ 4,539

$ 8,282

$ 3,732

$ 3,476

$ 3,373

Operating income . . . . . . . . . . . . . . . . . . . . . .

$ 7,239

$ 2,139

$ 5,456

$ 4,589

$ 3,538

Net income attributable to Visa Inc. . . . . . . . .

$ 4,980

$ 2,144

$ 3,650

$ 2,966

$ 2,353

Basic earnings per share—class A common
stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted earnings per share—class A
common stock . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

7.61

7.59

$

$

3.17

$ 5.18

$ 4.03

$ 3.10

3.16

$ 5.16

$ 4.01

$ 3.10

34

At September 30,

Balance Sheet Data:

2013

2012(1)

2011

2010

2009

(in millions, except per share data)

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,956

$ 40,013

$ 34,760

$ 33,408

$ 32,281

Current portion of long-term debt . . . . . . . . .

Current portion of accrued litigation(2)

. . . . .

Long-term debt

. . . . . . . . . . . . . . . . . . . . . . .

Long-term accrued litigation . . . . . . . . . . . . .

$

$

$

$

— $

— $

— $

12

$

12

5

$ 4,386

$

425

$

631

$ 1,394

— $

— $

— $

— $

— $

— $

32

66

$

$

44

323

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 26,870

$ 27,630

$ 26,437

$ 25,014

$ 23,193

Dividend declared and paid per common
share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1.32

$

0.88

$

0.60

$

0.50

$

0.42

(1) During fiscal 2012, we recorded: a one-time, non-cash tax benefit of $208 million related to the

remeasurement of our net deferred tax liabilities; a covered litigation provision of $4.1 billion and
related tax benefits; and the reversal of previously recorded tax reserves and interest, which
increased net income by $326 million.

(2) During fiscal 2013, we made payments from the litigation escrow account totaling $4.4 billion in
connection with the covered litigation. See Note 3—Retrospective Responsibility Plan and
Note 20—Legal Matters to our consolidated financial statements included in Item 8 of this report.

35

ITEM 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations

This management’s discussion and analysis provides a review of the results of operations,
financial condition and liquidity and capital resources of Visa Inc. and its subsidiaries (“Visa,” “we,”
“our” and the “Company”) on a historical basis and outlines the factors that have affected recent
earnings, as well as those factors that may affect future earnings. The following discussion and
analysis should be read in conjunction with the consolidated financial statements and related notes
included in Item 8 of this report.

Overview

Visa is a global payments technology company that connects consumers, businesses, financial
institutions and governments around the world to fast, secure and reliable electronic payments. We
provide our financial institution clients with a global payments infrastructure and support services for
the delivery of Visa-branded payment products, including credit, debit and prepaid. We facilitate global
commerce through the transfer of value and information among financial institutions, merchants,
consumers, businesses and government entities. Each of these constituencies has played a key role in
the ongoing worldwide migration from paper-based to electronic forms of payment, and we believe that
this transformation continues to yield significant growth opportunities, particularly outside the
United States. We continue to explore additional opportunities to enhance our competitive position by
expanding the scope of payment solutions we provide.

Overall economic conditions. Our business is affected by overall economic conditions and
consumer spending. Our business performance during fiscal 2013 reflects the impacts of a slow-
moving global economic recovery.

Interchange multidistrict litigation. On October 19, 2012, Visa, MasterCard, various U.S. financial

institution defendants and the class plaintiffs signed a settlement agreement to resolve the class
plaintiffs’ claims in the interchange multidistrict litigation. The court entered the preliminary approval
order of the settlement agreement on November 27, 2012. On December 10, 2012, Visa paid
approximately $4.0 billion from the litigation escrow account into a settlement fund established
pursuant to the definitive class settlement agreement. Certain merchants in the proposed settlement
classes, however, have objected to the settlement and a number of merchants have filed opt-out
claims. Until the settlement agreement is finally approved by the court and any appeals are finally
adjudicated, no assurance can be provided that Visa will be able to resolve the class plaintiff’s claims
as contemplated by the settlement agreement. We also signed a settlement agreement to resolve the
claims brought by a group of individual merchants which were consolidated with the interchange
multidistrict litigation for coordination of pre-trial proceedings. Pursuant to the settlement agreement,
we paid $350 million from the litigation escrow account to the individual merchants on October 29,
2012, and on November 6, 2012, the court entered an order dismissing the individual merchants’
claims with prejudice. See Note 3—Retrospective Responsibility Plan and Note 20—Legal Matters to
our consolidated financial statements.

Reduction in as-converted shares. During fiscal 2013, we repurchased 33 million shares of our

class A common stock using $5.4 billion of cash on hand. In July 2013, our board of directors
authorized a $1.5 billion share repurchase program to be in effect through July 2014. As of
September 30, 2013, the July program had remaining authorized funds of $251 million. All share
repurchase programs authorized prior to July 2013 have been completed. In October 2013, our board
of directors authorized an additional $5.0 billion share repurchase program.

Adjusted financial results. Our financial results for fiscal 2012 and 2011 reflect the impact of
several significant items that we believe are not indicative of our financial performance in the prior or

36

future years, as they either are non-recurring, have no cash impact or are related to amounts covered
by the retrospective responsibility plan. As such, we believe the presentation of adjusted financial
results excluding the following amounts provides a clearer understanding of our operating performance
for the periods presented.

(cid:129) Reversal of tax reserves. During fiscal 2012, we reversed all previously recorded tax reserves

and accrued interest associated with uncertainties related to the deductibility of covered
litigation expense recorded in fiscal 2007 through fiscal 2011. This increased our net income
for fiscal 2012 by $326 million.

(cid:129)

Litigation provision. During fiscal 2012, we recorded a litigation provision of $4.1 billion and
related tax benefits associated with the interchange multidistrict litigation, which is covered by
the retrospective responsibility plan. See Note 3—Retrospective Responsibility Plan and
Note 20—Legal Matters to our consolidated financial statements.

(cid:129) Deferred tax adjustment. During fiscal 2012, our reported financial results benefited from a
one-time, non-cash adjustment of $208 million related to the remeasurement of our net
deferred tax liabilities attributable to changes in the California state apportionment rules.

(cid:129) Revaluation of Visa Europe put option. During fiscal 2011, we recorded a decrease of

$122 million in the fair value of the Visa Europe put option, which resulted in the recognition of
non-cash, non-operating income in our financial results. This amount is not subject to income
tax and therefore had no impact on our reported income tax provision.

The following tables present our adjusted financial results for the years ended September 30,

2012 and 2011. There were no comparable adjustments recorded during fiscal 2013.

(in millions, except for percentages and per
share data)

Operating
Expenses

Operating
Margin(1)

Fiscal 2013

Net Income
Attributable to
Visa Inc.

Diluted
Earnings Per
Share(2)

As reported . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,539

61% $

4,980

$

7.59

Diluted weighted-average shares
outstanding (as reported)

(in millions, except for percentages and per
share data)

Operating
Expenses

Operating
Margin(1)

656

Fiscal 2012

Net Income
Attributable to
Visa Inc.

Diluted
Earnings Per
Share(2)

As reported . . . . . . . . . . . . . . . . . . . . . . . . .

$

8,282

21% $

2,144

$

Reversal of tax reserves . . . . . . . . . . . . . .

—

Litigation provision . . . . . . . . . . . . . . . . . . .

(4,098)

Impact of deferred tax adjustment

. . . . . .

—

—

39%

—

(326)

2,593(3)

(208)

Adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,184

60% $

4,203

$

Diluted weighted-average shares
outstanding (as reported)

3.16

(0.48)

3.82

(0.31)

6.20

678

37

(in millions, except for percentages and per share data)

Fiscal 2011

Operating
Expenses

Operating
Margin(1)

Net Income
Attributable to
Visa Inc.

Diluted
Earnings
Per
Share(2)

As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,732

59% $

3,650

$ 5.16

Revaluation of Visa Europe put option . . . . . . . . . . . . .

—

—

(122)

(0.17)

Adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,732

59% $

3,528

$ 4.99

Diluted weighted-average shares outstanding (as
reported)

707

(1) Operating margin is calculated as operating income divided by total operating revenues.
(2) Figures in the table may not recalculate exactly due to rounding. Diluted earnings per share figures

are calculated based on whole numbers, not the rounded numbers presented.

(3) The litigation provision adjustment to net income attributable to Visa Inc. is shown net of tax. The

tax impact is determined by applying applicable federal and state tax rates to the litigation provision.

Nominal payments volume and transaction counts. Payments volume is the primary driver for our

service revenues, and the number of processed transactions is the primary driver for our data
processing revenues. Compared to the prior year, overall payments volume grew in all categories
worldwide except U.S. consumer debit, which has been negatively impacted by the Dodd-Frank Act
beginning April 1, 2012. The number of processed transactions continues to increase at a healthy rate,
reflecting the continuing worldwide shift to electronic currency.

The following tables present nominal payments volume.(1)

United States

International

Visa Inc.

12 months
ended
June 30,
2013 (2)

12 months
ended
June 30,
2012 (2)

12 months
ended
June 30,
2013 (2)

12 months
ended
June 30,
2012 (2)

%
Change

%
Change

12 months
ended
June 30,
2013 (2)

12 months
ended
June 30,
2012 (2)

%
Change

(in billions, except percentages)

Nominal Payments
Volume

Consumer credit . . . . $

789

$

710

11% $ 1,498

$ 1,375

9% $ 2,287

$ 2,085

10%

Consumer debit(3) . . .

1,046

1,045

—%

392

329

19%

1,438

1,375

5%

Commercial and
other(3) . . . . . . . . . . . .

331

311

7%

140

130

8%

472

440

7%

Total Nominal
Payments
Volume . . . . . . . . . . . $ 2,166

$

2,066

5% $ 2,030

$ 1,834

11% $ 4,197

$ 3,900

Cash volume . . . . . .

446

437

2%

2,083

1,920

8%

2,529

2,357

8%

7%

Total Nominal
Volume(4)

. . . . . . . . . $ 2,612

$

2,503

4% $ 4,114

$ 3,754

10% $ 6,726

$ 6,257

7%

38

United States

International

Visa Inc.

12 months
ended
June 30,
2012 (2)

12 months
ended
June 30,
2011 (2)

%
Change

12 months
ended
June 30,
2012 (2)

12 months
ended
June 30,
2011 (2)

%
Change

12 months
ended
June 30,
2012 (2)

12 months
ended
June 30,
2011 (2)

%
Change

(in billions, except percentages)

Nominal Payments
Volume

Consumer credit . . . . . . . . . . . . . . $ 710

$ 641

11% $1,375

$1,191

15% $2,085

$1,832

Consumer debit(3) . . . . . . . . . . . . .

1,045

1,038

Commercial and other(3) . . . . . . . .

311

282

1%

10%

329

130

265

116

25% 1,375

1,303

12%

440

398

Total Nominal
Payments Volume . . . . . . . . . . . . $2,066

$1,962

5% $1,834

$1,571

17% $3,900

$3,533

Cash volume . . . . . . . . . . . . . . . . .

437

402

9% 1,920

1,704

13% 2,357

2,106

14%

6%

11%

10%

12%

Total Nominal
Volume(4) . . . . . . . . . . . . . . . . . . . . $2,503

$2,363

6% $3,754

$3,276

15% $6,257

$5,639

11%

(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated

based on whole numbers, not the rounded numbers presented.

(2) Service revenues in a given quarter are assessed based on payments volume in the prior quarter.
Therefore, service revenues reported for the twelve months ended September 30, 2013, 2012 and
2011, were based on payments volume reported by our financial institution clients for the twelve
months ended June 30, 2013, 2012 and 2011, respectively.

(3) Includes prepaid volume.
(4) Total nominal volume is the sum of total nominal payments volume and cash volume. Total nominal

payments volume is the total monetary value of transactions for goods and services that are
purchased on Visa-branded cards and payment products. Cash volume generally consists of cash
access transactions, balance access transactions, balance transfers and convenience checks. Total
nominal volume is provided by our financial institution clients, subject to review by Visa. From time
to time, previously submitted volume information may be updated. Prior period updates are not
material.

The table below provides the number of transactions processed by our VisaNet system, and
billable transactions processed by CyberSource’s network during the fiscal periods presented.(1)

2013

2012

2011

2013 vs. 2012
% Change (1)

2012 vs. 2011
% Change (1)

(in millions, except percentages)

Visa processed transactions(2)

. . . . . .

58,472

53,324

50,922

10%

5%

CyberSource billable
transactions(3) . . . . . . . . . . . . . . . . . . . .

6,533

5,182

4,137

26%

25%

(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated

based on whole numbers, not the rounded numbers presented.

(2) Represents transactions involving Visa, Visa Electron, Interlink and PLUS cards processed on

Visa’s networks.

(3) Transactions include, but are not limited to, authorization, settlement payment network connectivity,
fraud management, payment security management, tax services and delivery address verification.

39

Results of Operations

Operating Revenues

Our operating revenues are primarily generated from payments volume on Visa-branded cards

and payment products for purchased goods and services, as well as the number of transactions
processed on our network. We do not earn revenues from, or bear credit risk with respect to, interest
or fees paid by account holders on Visa-branded cards or payment products. Our issuing clients have
the responsibility for issuing cards and other payment products, and determining the interest rates and
fees paid by account holders. We generally do not earn revenues from the fees that merchants are
charged for acceptance by the acquirers, including the merchant discount rate. Our acquiring clients
are generally responsible for soliciting merchants, and establishing and earning these fees.

The following sets forth the components of our operating revenues:

Service revenues consist mainly of revenues earned for providing financial institution clients with

support services for the delivery of Visa-branded payment products and solutions. Current quarter
service revenues are primarily assessed using a calculation of current pricing applied to the prior
quarter’s payments volume. Service revenues also include assessments designed to support ongoing
acceptance and volume growth initiatives, which are recognized in the same period the related volume
is transacted.

Data processing revenues are earned for authorization, clearing, settlement, network access and
other maintenance and support services that facilitate transaction and information processing among
our financial institution clients globally and with Visa Europe. Data processing revenues are also
earned for transactions processed by CyberSource’s online payment gateway platform. Data
processing revenues are recognized in the same period the related transactions occur or services are
rendered.

International transaction revenues are earned for cross-border transaction processing and

currency conversion activities. Cross-border transactions arise when the country of origin of the issuer
is different from that of the merchant. International transaction revenues are primarily generated by
cross-border payments and cash volume.

Other revenues consist mainly of license fees for use of the Visa brand, revenues earned from

Visa Europe in connection with the Visa Europe Framework Agreement, fees from account holder
services, licensing and certification, and other activities related to our acquired entities. Other revenues
also include optional service or product enhancements, such as extended account holder protection
and concierge services.

Client incentives consist of long-term contracts with financial institution clients and other business

partners for various programs designed to build payments volume, increase Visa-branded card and
product acceptance and win merchant routing transactions over our network. These incentives are
primarily accounted for as reductions to operating revenues.

Operating Expenses

Personnel includes salaries, incentive compensation, share-based compensation, fringe benefits

and contractor expense.

Network and processing mainly represents expenses for the operation of our processing network,

including maintenance, equipment rental and fees for other data processing services.

Marketing includes expenses associated with advertising and marketing campaigns, sponsorships

and other related promotions of the Visa brand.

40

Professional fees mainly consist of fees for consulting, legal and other professional services.

Depreciation and amortization includes depreciation expense for property and equipment, as well

as amortization of purchased and internally developed software. Also included in this amount is
amortization of finite-lived intangible assets primarily obtained through acquisitions.

General and administrative mainly consists of travel activities, facilities costs, foreign exchange

gains and losses and other corporate expenses in support of our business.

Litigation provision is an estimate of litigation expense and is based on management’s
understanding of our litigation profile, the specifics of the cases, advice of counsel to the extent
appropriate and management’s best estimate of incurred loss as of the balance sheet date.

Non-operating Income

Non-operating income mainly includes accrued interest and penalties related to reserves for
uncertain tax positions; income, gains and losses earned on investments; and the change in the fair
value of the Visa Europe put option.

Visa Inc. Fiscal 2013, 2012 and 2011

Operating Revenues

The following table sets forth our operating revenues earned in the United States, internationally

and from Visa Europe. Revenues earned from Visa Europe are a result of our contractual arrangement
with Visa Europe, as governed by the Framework Agreement that provides for trademark and
technology licenses and bilateral services. See Note 2—Visa Europe to our consolidated financial
statements.

Fiscal Year ended
September 30,

2013

2012

2011

$ Change

% Change(1)

2013
vs.
2012

2012
vs.
2011

2013
vs.
2012

2012
vs.
2011

(in millions, except percentages)

United States . . . . . . . . . . . $ 6,379 $ 5,720

$ 5,135

$

International . . . . . . . . . . . .

Visa Europe . . . . . . . . . . . .

5,177

222

4,478

223

3,846

207

$

659

699

(1)

585

632

12%

16%

16 —%

11%

16%

7%

Total Operating
Revenues . . . . . . . . . . . . . $ 11,778 $ 10,421

$ 9,188

$ 1,357

$ 1,233

13%

13%

(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated

based on whole numbers, not the rounded numbers presented.

The increase in operating revenues mainly reflects continued growth in our underlying business

drivers: nominal payments volume; processed transactions; and cross-border volume. Operating
revenue growth also benefited from pricing modifications made on various services. These benefits
were partially offset by volume loss and increases to client incentives implemented in the United States
during the second half of fiscal 2012 as part of our strategy to mitigate the impacts of the Dodd-Frank
Act.

Our operating revenues, primarily service revenues and international transaction revenues, are
impacted by the overall strengthening or weakening of the U.S. dollar as payments volume and related

41

Data processing
revenues . . . . . . . . . . . . . . . .

International transaction
revenues . . . . . . . . . . . . . . . .

Other revenues . . . . . . . . . .

revenues denominated in local currencies are converted to U.S. dollars. The effect of exchange rate
movements in fiscal 2013, as partially mitigated by our hedging program, resulted in an overall decline
of about one percentage point in total operating revenue growth compared to fiscal 2012. While we
expect our hedging program to continue to mitigate this risk during fiscal 2014, a general strengthening
of the U.S. dollar is expected to reduce total operating revenue growth by about two percentage points
for fiscal 2014, net of offsetting hedges. See Note 12—Derivative Financial Instruments to our
consolidated financial statements.

The following table sets forth the components of our total operating revenues.

Fiscal Year ended
September 30,

2013

2012

2011

$ Change

% Change (1)

2013
vs.
2012

2012
vs.
2011

2013
vs.
2012

2012
vs.
2011

(in millions, except percentages)

Service revenues . . . . . . . . .

$ 5,352

$ 4,872

$ 4,261

$ 480

$ 611

10%

14%

4,642

3,975

3,478

667

497

17%

14%

3,389

716

3,025

2,674

704

655

364

12

351

49

12%

2%

8%

13%

7%

15%

Client incentives . . . . . . . . . .

(2,321)

(2,155)

(1,880)

(166)

(275)

Total Operating
Revenues . . . . . . . . . . . . . .

$11,778

$10,421

$ 9,188

$1,357

$1,233

13%

13%

(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated

based on whole numbers, not the rounded numbers presented.

(cid:129) Service revenues increased in fiscal 2013 and 2012 primarily due to 8% and 10% growth in
nominal payments volume, respectively. The growth in service revenues in fiscal 2012 was
greater than the growth in nominal payments volume due to a shift in the mix of our payments
volume, primarily in volume related to Interlink, which is a debit product that does not
generate any service revenues.

(cid:129) Data processing revenues increased in fiscal 2013 and 2012 due to overall growth in

processed transactions of 10% and 5%, respectively, combined with pricing modifications that
became effective in the third quarter of fiscal 2012 as part of our strategy to mitigate the
negative impacts from the Dodd-Frank Act.

(cid:129)

International transaction revenues increased in fiscal 2013 and 2012 primarily reflecting 10%
and 11% growth in nominal cross-border volume, respectively.

(cid:129) Other revenues increased in fiscal 2013 and 2012 due to an increase in license fees as a

result of payments volume growth.

(cid:129) Client incentives increased in fiscal 2013 and 2012, reflecting incentives incurred on long-term

client contracts that were initiated or renewed during fiscal 2013 and 2012, respectively.
These included a number of significant long-term merchant and acquirer contracts executed
as part of our strategy to mitigate the impacts from the Dodd-Frank Act, as well as issuer
contracts executed in fiscal 2013. Additionally, client incentives increased as a result of

42

overall growth in global payments volume. Activity in fiscal 2012 also reflects certain one-time
incentives incurred outside the United States. The amount of client incentives we record in
future periods will vary based on changes in performance expectations, actual client
performance, amendments to existing contracts or the execution of new contracts. We expect
incentives as a percentage of gross revenues to be in the range of 16.5% to 17.5% for the full
2014 fiscal year.

Operating Expenses

The following table sets forth the components of our total operating expenses.

Fiscal Year ended
September 30,

2013

2012

2011

$ Change

% Change(1)

2013
vs.
2012

2012
vs.
2011

2013
vs.
2012

2012
vs.
2011

(in millions, except percentages)

Personnel . . . . . . . . . . . . . . . $ 1,932

$ 1,726

$ 1,459

$

206

$

267

12% 18%

Marketing . . . . . . . . . . . . . . .

Network and processing . . .

Professional fees . . . . . . . . .

Depreciation and
amortization . . . . . . . . . . . . .

General and

administrative . . . . . . . . . .

Litigation provision . . . . . . . .

876

468

412

397

451

3

873

414

385

333

451

4,100

870

357

337

288

414

3

54

27

64

—

3

57

48

—% —%

13% 16%

7% 14%

45

19% 16%

37

—% 9%

7

(4,097)

4,093

NM NM

Total Operating
Expenses(2)

. . . . . . . . . . . . . $ 4,539

$ 8,282

$ 3,732

$(3,743)

$ 4,550

(45)% NM

(1) Figures in the table may not recalculate exactly due to rounding. Percentage changes are calculated

based on whole numbers, not the rounded numbers presented.

(2) Excluding the litigation provision of $4.1 billion recorded in fiscal 2012, associated with litigation

covered by the retrospective responsibility plan, operating expenses for fiscal 2012 were
$4.2 billion, an increase of 12% over fiscal 2011 on an adjusted basis.

(cid:129) Personnel increased in fiscal 2013 mainly due to increases in headcount reflecting our strategy

to invest for future growth, particularly in key product and geography-specific initiatives,
combined with severance charges incurred as a result of organizational restructuring that better
aligns our costs and strategic priorities. The increase in fiscal 2012 is primarily due to increases
in headcount, and reflects annualized costs from our acquisitions of PlaySpan and Fundamo in
March 2011 and June 2011, respectively.

(cid:129) Marketing remained relatively flat in fiscal 2013 and fiscal 2012 when compared to the

respective prior year. Fiscal 2013 activity mainly reflected strategies to promote our core
products, combined with a number of various campaigns, including the 2013 FIFA
Confederation Cup and the 2014 Sochi Winter Olympics. Marketing in fiscal 2012 mainly
reflected sponsorship of the 2012 London Summer Olympics, as well as spend in support of our
new product initiatives.

(cid:129) Network and processing in fiscal 2013 and 2012 increased mainly due to costs incurred for the

operation of our processing network attributable to increased transaction volumes.

43

(cid:129) Professional fees increased in fiscal 2013 and 2012, primarily reflecting greater investment in

technology projects.

(cid:129) Depreciation and amortization increased in fiscal 2013 and 2012, primarily due to additional

depreciation from our ongoing investments in technology assets and infrastructure to support
our core business as well as our eCommerce and mobile initiatives.

(cid:129) General and administrative remained flat in fiscal 2013 after experiencing an increase in fiscal

2012 mainly due to travel activities in support of our international expansion, combined with the
absence of unrealized foreign exchange gains recorded in fiscal 2011 upon the remeasurement
of monetary assets and liabilities held by foreign subsidiaries into their functional currencies.

(cid:129) Litigation provision in fiscal 2012 reflects a $4.1 billion accrual related to the covered litigation.

See Note 3—Retrospective Responsibility Plan and Note 20—Legal Matters to our consolidated
financial statements.

Non-operating Income

Non-operating income in fiscal 2013 of $18 million decreased from $68 million in fiscal 2012
primarily due to the reversal in fiscal 2012 of previously accrued interest expense associated with tax
reserves for uncertainties related to the deductibility of covered litigation expense. See Note 19—
Income Taxes and Note 20—Legal Matters to our consolidated financial statements. The decrease in
fiscal 2012 from $200 million in fiscal 2011 was primarily due to:

(cid:129)

(cid:129)

(cid:129)

the absence of a $122 million non-cash adjustment to the fair market value of the Visa Europe
put option recorded in fiscal 2011; and
the absence of a pre-tax gain of $85 million recognized in fiscal 2011 upon the sale of our
investment in Visa Vale issuer Companhia Brasileira de Soluções e Serviços, or CBSS; offset
by
the reversal of previously accrued interest expense discussed above.

Effective Income Tax Rate

The effective income tax rate of 31% in fiscal 2013 differs from the effective income tax rates of

3% and 36% in fiscal 2012 and 2011, respectively, mainly due to:

(cid:129)

(cid:129)

(cid:129)
(cid:129)

the decrease in overall ongoing state tax rate beginning in fiscal 2012 as a result of changes
in California apportionment rules adopted in that year;
a tax benefit recognized in fiscal 2013 as a result of new guidance issued by the state of
California regarding apportionment rules for years prior to fiscal 2012;
certain foreign tax credit benefits related to prior years recognized in fiscal 2013; and
the absence of the following in fiscal 2013:

(cid:129)

(cid:129)

(cid:129)

(cid:129)

the fiscal 2012 reversal of previously recorded tax reserves associated with
uncertainties related to the deductibility of covered litigation expense;
a fiscal 2012 one-time, non-cash benefit from the remeasurement of existing net
deferred tax liabilities due to the changes in California apportionment rules adopted in
that year;
the effect of applying the aforementioned fiscal 2012 tax benefits to a fiscal 2012 pre-
tax income that was reduced by the $4.1 billion covered litigation provision; and
the nontaxable revaluation of the Visa Europe put option recorded in fiscal 2011.

Adjusted effective income tax rate for fiscal 2012. Our financial results for fiscal 2012 reflected the
impact of several significant items that we believe are not indicative of our financial performance in that

44

or future years, as they were either non-recurring, had no cash impact or were related to amounts
covered by the retrospective responsibility plan. As such, we have presented our fiscal 2012 adjusted
effective income tax rate in the table below, which we believe provides a clearer understanding of our
operating performance for the fiscal year. Our adjusted effective income tax rate for fiscal 2012
excludes: the reversal of previously recorded tax reserves and accrued interest associated with
uncertainties related to the deductibility of covered litigation expense; additional covered litigation
provision recorded; and a one-time, non-cash benefit from the remeasurement of existing net deferred
tax liabilities attributable to changes in the California state apportionment rules.

Fiscal Year Ended September 30, 2012

Income
Before
Income Taxes

Income Tax
Provision

Effective
Income Tax
Rate

(in millions, except for percentages)

As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,207

$

Reversal of tax reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Litigation provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Remeasurement of net deferred tax liabilities . . . . . . . . . .

(43)

4,098

—

65

283

1,505

208

3%

Adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

6,262

$

2,061

33%

Liquidity and Capital Resources

Management of Our Liquidity

We regularly evaluate cash requirements for current operations, commitments, development
activities and capital expenditures, and we may elect to raise additional funds for these purposes in the
future through the issuance of either debt or equity. Our treasury policies provide management with the
guidelines and authority to manage liquidity risk in a manner consistent with our corporate objectives.

The objectives of our treasury policies are to:

(cid:129) provide adequate liquidity to cover operating expenditures and liquidity contingency

scenarios;

(cid:129) ensure payments on required litigation settlements;
(cid:129) ensure timely completion of payments settlement activities;
(cid:129) make planned capital investments in our business;
(cid:129) pay dividends and repurchase our shares at the discretion of our board of directors; and
(cid:129) optimize income earned by investing excess cash in securities that enable us to meet our

working capital and liquidity needs.

Based on our current cash flow budgets and forecasts of our short-term and long-term liquidity
needs, we believe that our projected sources of liquidity will be sufficient to meet our projected liquidity
needs for more than the next 12 months. We will continue to assess our liquidity position and potential
sources of supplemental liquidity in view of our operating performance, current economic and capital
market conditions, and other relevant circumstances.

45

Cash Flow Data

The following table summarizes our cash flow activity for the fiscal years presented:

2013

2012

2011

(in millions)

Total cash provided by (used in):

Operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

3,022

$

5,009

$

3,872

Investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,164)

(1,746)

(2,414)

(2,655)

(2,299)

(3,304)

Effect of exchange rate changes on cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

7

(9)

Increase (decrease) in cash and cash equivalents . . . . . .

$

112

$

(53)

$

(1,740)

Operating activities. Cash provided by operating activities was lower during fiscal 2013 compared

to prior year, reflecting payments from the litigation escrow account totaling $4.4 billion in connection
with the covered litigation. As these payments were made from our litigation escrow account, they were
also reflected as cash inflows under financing activities. See Note 3—Retrospective Responsibility Plan
and Note 20—Legal Matters to our consolidated financial statements. The tax deduction related to
these payments contributed to the $1.5 billion decline in overall income taxes paid during fiscal 2013
compared to prior year. Absent the above impacts, cash provided by operating activities would have
totaled $5.9 billion, an increase over fiscal 2012, reflecting continued growth in operating revenues. We
believe that cash flow generated from operating activities will be more than sufficient to meet our
ongoing operational needs. Total cash provided by operating activities was higher during fiscal 2012
compared to fiscal 2011, primarily reflecting higher operating revenues in fiscal 2012.

Investing activities. Cash used in investing activities was lower during fiscal 2013 compared to
prior year, reflecting a decrease in purchases of available-for-sale investment securities, combined with
greater proceeds received from maturities and sales of available-for-sale investment securities. See
Note 4—Fair Value Measurements and Investments to our consolidated financial statements. Cash
used in investing activities during fiscal 2012 and 2011 was relatively consistent, reflecting our
continued investment in available-for-sale securities.

Financing activities. Cash used in financing activities during fiscal 2013, 2012 and 2011 reflects
our continued commitment to return excess cash to shareholders through reduction in the as-converted
class A share count, either through purchases in the open market or deposits made into the litigation
escrow, and increased dividends. Cash used in financing activities also reflects cash inflows relating to
payments made in connection with the covered litigation from the litigation escrow account. See
Note 3—Retrospective Responsibility Plan, Note 14— Stockholders’ Equity and Note 20—Legal
Matters to our consolidated financial statements.

Sources of Liquidity

Our primary sources of liquidity are cash on hand, cash flow from our operations, our investment

portfolio, and access to various equity and borrowing arrangements. Funds from operations are
maintained in cash and cash equivalents, and short-term or long-term available-for-sale investment
securities based upon our funding requirements, our access to liquidity from these holdings, and the
return that these holdings provide.

Cash and cash equivalents and short-term and long-term available-for-sale investment securities

held by our foreign subsidiaries totaled $4.3 billion at September 30, 2013. If it were necessary to

46

repatriate these funds for use in the United States, we would be required to accrue and pay U.S. taxes
on the amount of undistributed earnings in those subsidiaries, which we estimate to be approximately
$3.8 billion. It is our intent to indefinitely reinvest the majority of these funds outside of the United
States, and our current plans do not demonstrate a need to repatriate them to fund our operations in
the United States.

Available-for-sale investment securities. Our investment portfolio is designed to invest excess
cash in securities which enables us to meet our working capital and liquidity needs. Our investment
portfolio primarily consists of debt securities issued by the U.S. Treasury or U.S. government-
sponsored agencies. The majority of these investments, $2.8 billion, are classified as non-current as
they have stated maturities of more than one year from the balance sheet date. However, these
investments are generally available to meet short-term liquidity needs.

Factors that may impact the liquidity of our investment portfolio include, but are not limited to,
changes to credit ratings of the securities, uncertainty related to regulatory developments, actions by
central banks and other monetary authorities, and the ongoing strength and quality of credit markets.
We will continue to review our portfolio in light of evolving market and economic conditions. However, if
current market conditions deteriorate, the liquidity of our investment portfolio may be impacted and we
could determine that some of our investments are impaired, which could adversely impact our financial
results. We have policies that limit the amount of credit exposure to any one financial institution or type
of investment. See Item 1A—Risk Factors included elsewhere in this report.

Commercial paper program. We maintain a commercial paper program to support our working
capital requirements and for other general corporate purposes. On February 7, 2013, we replaced the
existing $500 million program with a new commercial paper program. Under the new program, we are
authorized to issue up to $3.0 billion in outstanding notes, with maturities up to 397 days from the date
of issuance. We had no outstanding obligations under the new program at September 30, 2013. See
Note 9—Debt to our consolidated financial statements.

Credit facility. On January 31, 2013, we entered into an unsecured $3.0 billion revolving credit
facility. This credit facility, which expires on January 30, 2014, replaced our existing $3.0 billion credit
facility, which would have expired on February 15, 2013. The new credit facility contains covenants and
events of default customary for facilities of this type. There were no borrowings under the new credit
facility and we were in compliance with all related covenants at September 30, 2013. See Note 9—
Debt to our consolidated financial statements.

Universal shelf registration statement. In July 2012, we filed a registration statement with the SEC

using a shelf registration process. As permitted by the registration statement, we may, from time to
time, sell shares of debt or equity securities in one or more transactions. This registration statement
expires in July 2015.

Litigation escrow account. Pursuant to the terms of the retrospective responsibility plan, we
maintain a litigation escrow account from which monetary liabilities from settlements of, or judgments
in, the covered litigation will be payable. When we fund the litigation escrow account, the shares of
class B common stock held by our stockholders are subject to dilution through an adjustment to the
conversion rate of the shares of class B common stock to shares of class A common stock. See
Note 3—Retrospective Responsibility Plan and Note 20—Legal Matters to our consolidated financial
statements. The balance in this account at September 30, 2013, was $49 million and is reflected as
restricted cash in our consolidated balance sheet. As these funds are restricted for the sole purpose of
making payments related to the covered litigation matters, as described below under Uses of Liquidity,
we do not rely on them for other operational needs.

47

Credit Ratings

At September 30, 2013, our credit ratings by Standard and Poor’s and Moody’s were as follows:

Debt type

Standard and Poor’s

Moody’s

Rating

Outlook

Rating

Outlook

Short-term unsecured debt . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term unsecured debt

. . . . . . . . . . . . . . . . . . . . . . . . .

A-1

A+

Stable

Stable

P-1

A1

Stable

Stable

Various factors affect our credit ratings, including changes in our operating performance, the

economic environment, conditions in the electronic payment industry, our financial position and
changes in our business strategy. We do not currently foresee any reasonable circumstances under
which our credit ratings would be significantly downgraded. If a downgrade were to occur, it could
adversely impact, among other things, our future borrowing costs and access to capital markets.

Uses of Liquidity

Payments settlement. Payments settlement due from and to our financial institution clients can
represent a substantial daily liquidity requirement. U.S. dollar settlements are typically settled within the
same day and do not result in a net receivable or payable balance, while settlement currencies other
than the U.S. dollar generally remain outstanding for one to two business days, which is consistent with
industry practice for such transactions. During fiscal 2013, however, we were only required to fund
settlement-related working capital on a few days, including a peak net settlement receivable balance of
$36 million. Our average daily net settlement position was a payable of $198 million.

Covered litigation. We are parties to legal and regulatory proceedings with respect to a variety of
matters, including certain litigation that we refer to as the covered litigation. As noted above, monetary
liabilities from settlements of, or judgments in, the covered litigation are payable from the litigation
escrow account. During fiscal 2013, we made $4.4 billion in covered litigation payments that were
funded from the litigation escrow account, of which, $4.0 billion was paid into a settlement fund
established pursuant to the definitive class settlement agreement in the interchange multidistrict
litigation. Under the settlement agreement, if class members opt out of the damages portion of the
class settlement, defendants are entitled to receive takedown payments of no more than 25% of the
original cash payments made into the settlement fund, based on the percentage of payment card sales
volume for a defined period attributable to merchants who opted out. See Note 20—Legal Matters to
our consolidated financial statements. Upon final court approval of the settlement agreement, Visa’s
portion of the takedown payments, calculated to be $1.1 billion, will increase our current taxable
income. The resulting increase in our current taxable income will increase our deferred tax asset and
income tax payable by $387 million, which will have a negative impact on our free cash flow in the year
the final court approval is rendered. See Note 19—Income Taxes to our consolidated financial
statements. At September 30, 2013, the litigation escrow account had an available balance of
$49 million. See Note 3—Retrospective Responsibility Plan to our consolidated financial statements.

Other litigation. Judgments in and settlements of litigation, other than the covered litigation, could

give rise to future liquidity needs.

Reduction in as-converted shares. During fiscal 2013, we repurchased 33 million shares of our
class A common stock using $5.4 billion of operating cash on hand. At September 30, 2013, we had
$251 million of remaining funds available for share repurchases under the current program authorized
by the board of directors. In October 2013, our board of directors authorized an additional $5.0 billion
share repurchase program. See Note 14—Stockholders’ Equity to our consolidated financial
statements.

48

Dividends. During fiscal 2013, we paid $864 million in dividends. In October 2013, our board of
directors declared a quarterly dividend in the aggregate amount of $0.40 per share of class A common
stock (determined in the case of class B and class C common stock on an as-converted basis). We
expect to pay approximately $255 million in connection with this dividend on December 3, 2013. See
Note 14—Stockholders’ Equity to our consolidated financial statements. We expect to continue paying
quarterly dividends in cash, subject to approval by our board of directors. Classes of B and C common
stock will share ratably on an as-converted basis in such future dividends.

Visa Europe put option. We have granted Visa Europe a perpetual put option which, if exercised,

will require us to purchase all of the outstanding shares of capital stock of Visa Europe from its
members. Visa Europe may exercise the put option at any time. The put option provides a formula for
determining the purchase price of the Visa Europe shares, which subject to certain adjustments,
applies Visa Inc.‘s forward price-to-earnings multiple, or the “P/E ratio” (as defined in the option
agreement) at the time the option is exercised to Visa Europe’s adjusted sustainable income for the
forward 12-month period, or the “adjusted sustainable income” (as defined in the option agreement).
The calculation of Visa Europe’s adjusted sustainable income under the terms of the put option
agreement includes potentially material adjustments for cost synergies and other negotiated items.
Upon exercise, the key inputs to this formula, including Visa Europe’s adjusted sustainable income, will
be the result of negotiation between us and Visa Europe. The put option provides an arbitration
mechanism in the event that the two parties are unable to agree on the ultimate purchase price.

The fair value of the put option represents the value of Visa Europe’s option, which, under certain
conditions, could obligate us to purchase its member equity interest for an amount above fair value. At
September 30, 2013, we determined the fair value of the put option liability to be approximately
$145 million. While this amount represents the fair value of the put option at September 30, 2013, it
does not represent the actual purchase price that we may be required to pay if the option is exercised.
The purchase price we could be obligated to pay 285 days after exercise will represent a substantial
financial obligation, which could be several billion dollars or more. We may need to obtain third-party
financing, either by borrowing funds or undertaking a subsequent equity offering in order to fund this
payment. The amount of that potential obligation could vary dramatically based on, among other
things, Visa Europe’s adjusted sustainable income and our P/E ratio, in each case, as negotiated at the
time the put option is exercised.

Given the perpetual nature of the put option and the various economic conditions which could be

present at the time of exercise, our ultimate obligation in the event of exercise cannot be reliably
estimated. The following table calculates our total obligation assuming, for illustrative purposes only, a
range of P/E ratios for Visa Inc. and assuming that Visa Europe demonstrates $100 million of adjusted
sustainable income at the date of exercise. The $100 million of assumed adjusted sustainable income
provided below is for illustrative purposes only. This does not represent an estimate of the amount of
adjusted sustainable income Visa Europe would have been able to demonstrate at September 30, 2013,
or will be able to demonstrate at any point in time in the future. Should Visa Europe elect to exercise its
option, we believe it is likely that it will implement changes in its business operations to move to a for-
profit model in order to maximize its adjusted sustainable income and, as a result, to increase the
purchase price. The table also provides the amount of increase or decrease in the payout, assuming the
same range of estimated P/E ratios, for each $25 million of adjusted sustainable income above or below
the assumed $100 million demonstrated at the time of exercise. At September 30, 2013, our estimated
long-term P/E ratio was 16.9x and the long-term P/E differential, the difference between this ratio and the
estimated ratio applicable to Visa Europe, was 1.9x. At September 30, 2013, the spot P/E ratio was 21.5x
and the spot P/E differential, the difference between this ratio and the estimated spot ratio applicable to

49

Visa Europe, was 1.1x. These ratios are for reference purposes only and are not necessarily indicative of
the ratio or differential that could be applicable if the put option were exercised at any point in the future.

Visa Inc’s Forward
Price-to-Earnings Ratio

Payout Assuming
Adjusted Sustainable
Income of $100 million(1)

(in millions)

25

20

15

$2,500

$2,000

$1,500

Increase/
Decrease in Payout
for Each $25 million of
Adjusted Sustainable
Income Above/
Below $100 million

(in millions)

$625

$500

$375

(1) Given the large range of different economic environments and circumstances under which Visa
Europe could decide to exercise its option, the ultimate purchase price could be several billion
dollars or more.

Pension and other postretirement benefits. We sponsor various qualified and non-qualified defined

benefit pension plans that generally provide benefits based on years of service, age and eligible
compensation. We also sponsor a postretirement benefit plan that provides postretirement medical
benefits for retirees and dependents upon meeting minimum age and service requirements. Our policy
with respect to our qualified pension plan is to contribute annually not less than the minimum required
under the Employee Retirement Income Security Act. Our non-qualified pension and other
postretirement benefit plans are funded on a current basis. We typically fund our qualified pension plan
in September of each year. In fiscal 2013, 2012 and 2011, we made contributions to our pension and
other postretirement plans of $4 million, $88 million, and $74 million, respectively. The lower
contribution in fiscal 2013 was driven by a higher-than-expected rate of return on our plan assets
during the year and an increase in the discount rate at September 30, 2013 compared to
September 30, 2012. In fiscal 2014, given current projections and assumptions, we anticipate funding
our defined benefit pension plans and other postretirement plan by approximately $12 million. The
actual contribution amount will vary depending upon the funded status of the pension plan, movements
in the discount rate, performance of the plan assets, and related tax consequences. See Note 10—
Pension, Postretirement and Other Benefits to our consolidated financial statements.

Capital expenditures. Our capital expenditures increased during fiscal 2013 due to investments in
technology, infrastructure and growth initiatives. We expect to continue investing in technology assets
and payments system infrastructure to support our core business as well as our eCommerce and
mobile initiatives.

Acquisitions. There were no material acquisitions during fiscal 2013 and 2012, compared to fiscal
2011, when we acquired PlaySpan and Fundamo for a total of $268 million, net of $22 million in cash
received. We will continue to pursue our growth initiatives and to expand our product offerings through
acquisitions and strategic partnerships in the future.

Fair Value Measurements—Financial Instruments

The assessment of fair value of our financial instruments is based on a fair value hierarchy that

requires an entity to maximize the use of observable inputs and minimize the use of unobservable
inputs when measuring fair value. Observable inputs are obtained from independent sources and can
be validated by a third party, whereas unobservable inputs reflect assumptions regarding what a third
party would use in pricing an asset or liability. As of September 30, 2013, our financial instruments
measured at fair value on a recurring basis included approximately $6.0 billion of assets and

50

$160 million of liabilities. Of these instruments, $152 million, or 2%, had significant unobservable
inputs, including the Visa Europe put option liability of $145 million, and $7 million of auction rate
securities. See Note 4—Fair Value Measurements and Investments to our consolidated financial
statements.

Off-Balance Sheet Arrangements

Our off-balance sheet arrangements are primarily comprised of guarantees and indemnifications.
Visa has no off-balance sheet debt, other than lease and purchase order commitments, as discussed
below and reflected in our contractual obligations table.

Indemnifications

We indemnify clients for settlement losses suffered due to the failure of any other clients to honor

Visa-branded cards and payment products processed in accordance with our operating regulations.
The amount of the indemnification is limited to the amount of unsettled Visa payment transactions at
any point in time. We maintain global credit settlement risk policies and procedures to manage
settlement risk, which may require clients to post collateral if certain credit standards are not met. See
Note 1—Summary of Significant Accounting Policies and Note 11—Settlement Guarantee
Management to our consolidated financial statements.

In the ordinary course of business, we enter into contractual arrangements with financial
institutions and other clients under which we may agree to indemnify the client for certain types of
losses incurred relating to the services we provide or otherwise relating to our performance under the
applicable agreement.

Contractual Obligations

Our contractual commitments will have an impact on our future liquidity. The contractual
obligations identified in the table below include both on- and off-balance sheet transactions that
represent a material, expected or contractually committed future obligation as of September 30, 2013.
We believe that we will be able to fund these obligations through cash generated from our operations
and available credit facilities.

Payments Due by Period

Less than
1 Year

1-3
Years

3-5
Years

More than
5 Years

Total

(in millions)

Purchase orders(1)

. . . . . . . . . . . . . . .

$

Leases(2)

. . . . . . . . . . . . . . . . . . . . . . .

922

100

$

$

213

120

52

55

Client incentives(3)

. . . . . . . . . . . . . . .

2,835

3,969

2,406

Marketing and sponsorship(4) . . . . . . .

Dividends(5) . . . . . . . . . . . . . . . . . . . . .

116

255

178

—

108

—

$ —

$ 1,187

82

1,705

178

—

357

10,915

580

255

Total(6,7,8) . . . . . . . . . . . . . . . . . . . . . . .

$ 4,228

$ 4,480

$ 2,621

$ 1,965

$ 13,294

(1) Represents agreements to purchase goods and services that specify significant terms, including:
fixed or minimum quantities to be purchased and fixed, minimum or variable price provisions, and
the approximate timing of the transaction.

(2) Includes operating leases for premises, equipment and software licenses, which range in terms from

one to eighteen years.

(3) Represents future cash payments for long-term contracts with financial institution clients and other
business partners for various programs designed to build payments volume, increase Visa-branded

51

card and product acceptance and win merchant routing transactions over our network. These
agreements, which range in terms from one to thirteen years, can provide card issuance and/or
conversion support, volume/growth targets and marketing and program support based on specific
performance requirements. Payments under these agreements will generally be offset by revenues
earned from higher corresponding payments and transaction volumes. These payment amounts are
estimates and will change based on client performance, amendments to existing contracts or
execution of new contracts. Related amounts disclosed in Note 17—Commitments and
Contingencies to our consolidated financial statements represent the associated expected reduction
of revenue related to these agreements that we estimate we will record.

(4) Visa is a party to contractual sponsorship agreements ranging from approximately three to sixteen
years. These contracts are designed to help increase Visa-branded cards and volumes. Over the
life of these contracts, Visa is required to make payments in exchange for certain advertising and
promotional rights. In connection with these contractual commitments, Visa has an obligation to
spend certain minimum amounts for advertising and marketing promotion over the life of the
contract. For obligations where the individual years of spend are not specified in the contract, we
have estimated the timing of when these amounts will be spent.

(5) Includes expected dividend amount of $255 million as dividends were declared in October 2013 and

will be paid on December 3, 2013 to all holders of record of Visa’s common stock as of
November 15, 2013.

(6) We have liabilities for uncertain tax positions of $453 million. At September 30, 2013, we also
accrued $29 million of interest and $3 million of penalties associated with our uncertain tax
positions. We cannot determine the range of cash payments that will be made and the timing of the
cash settlements, if any, associated with our uncertain tax positions. Therefore, no amounts related
to these obligations have been included in the table.

(7) Visa granted a perpetual put option to Visa Europe, which if exercised, will require us to purchase all
of the outstanding shares of capital stock of Visa Europe from its members. Due to the perpetual
nature of the instrument and the various economic conditions, which could exist when the put is
exercised, the ultimate amount and timing of Visa’s obligation, if any, cannot be reliably estimated.
Therefore, no amounts related to this obligation have been included in the table. However, given the
range of different economic environments and circumstances under which Visa Europe could
exercise its option, the ultimate purchase price could be several billion dollars or more. The fair
value of the Visa Europe put option itself totaling $145 million at September 30, 2013 has also been
excluded from this table as it does not represent the amount, or an estimate of the amount, of Visa’s
obligation in the event of exercise. See the Liquidity and Capital Resources and Critical Accounting
Estimates sections of this Management’s Discussion and Analysis of Financial Condition and
Results of Operations and Note 2—Visa Europe to our consolidated financial statements.

(8) We evaluate the need to make contributions to our pension plan after considering the funded status
of the pension plan, movements in the discount rate, performance of the plan assets and related tax
consequences. Expected contributions to our pension plan have not been included in the table as
such amounts are dependent upon the considerations discussed above, and may result in a wide
range of amounts. See Note 10—Pension, Postretirement and Other Benefits to our consolidated
financial statements and the Liquidity and Capital Resources section of this Management’s
Discussion and Analysis of Financial Condition and Results of Operations.

Critical Accounting Estimates

Our consolidated financial statements are prepared in accordance with accounting principles
generally accepted in the United States of America which require us to make judgments, assumptions
and estimates that affect the amounts reported. See Note 1—Summary of Significant Accounting
Policies to our consolidated financial statements. We have established policies and control procedures
which seek to ensure that estimates and assumptions are appropriately governed and applied

52

consistently from period to period. However, actual results could differ from our assumptions and
estimates, and such differences could be material.

We believe that the following accounting estimates are the most critical to fully understand and
evaluate our reported financial results, as they require our most subjective or complex management
judgments, resulting from the need to make estimates about the effect of matters that are inherently
uncertain and unpredictable.

Revenue Recognition—Client Incentives

Critical estimates. We enter into incentive agreements with financial institution clients and other
business partners for various programs designed to build payments volume, increase Visa-branded
card and product acceptance and win merchant routing transactions over our network. These
incentives are primarily accounted for as reductions to operating revenues; however, if a separate
identifiable benefit at fair value can be established, they are accounted for as operating expenses. We
generally capitalize advance incentive payments under these agreements if select criteria are met. The
capitalization criteria include the existence of future economic benefits to Visa, the existence of legally
enforceable recoverability language (e.g., early termination clauses), management’s ability and intent
to enforce the recoverability language and the ability to generate future earnings from the agreement in
excess of amounts deferred. Capitalized amounts are amortized over the shorter of the period of
contractual recoverability or the corresponding period of economic benefit. Incentives not yet paid are
accrued systematically and rationally based on management’s estimate of each client’s performance.
These accruals are regularly reviewed and estimates of performance are adjusted as appropriate,
based on changes in performance expectations, actual client performance, amendments to existing
contracts or the execution of new contracts.

Assumptions and judgment. Estimation of client incentives relies on forecasts of payments
volume, card issuance and card conversion. Performance is estimated using customer-reported
information, transactional information accumulated from our systems, historical information and
discussions with our clients.

Impact if actual results differ from assumptions. If our clients’ actual performance or recoverable

cash flows are not consistent with our estimates, client incentives may be materially different than
initially recorded. Increases in incentive payments are generally driven by increased payments and
transaction volume, which drive our net revenues. As a result, in the event incentive payments exceed
estimates, such payments are not expected to have a material effect on our financial condition, results
of operations or cash flows. The cumulative impact of a revision in estimates is recorded in the period
such revisions become probable and estimable. For the year ended September 30, 2013, client
incentives represented 16% of gross operating revenues.

Fair Value—Visa Europe Put Option

Critical estimates. We have granted Visa Europe a perpetual put option which, if exercised, will

require us to purchase all of the outstanding shares of capital stock of Visa Europe from its members.
The put option provides a formula for determining the purchase price of the Visa Europe shares, which,
subject to certain adjustments, applies our forward price-to-earnings multiple, or the P/E ratio (as
defined in the option agreement), at the time the option is exercised to Visa Europe’s projected
adjusted sustainable income for the forward 12-month period, or the adjusted sustainable income (as
defined in the option agreement). The calculation of Visa Europe’s adjusted sustainable income under
the terms of the put option agreement includes potentially material adjustments for cost synergies and
other negotiated items.

53

Upon exercise, the key inputs to this formula, including Visa Europe’s adjusted sustainable

income, will be the result of negotiation between us and Visa Europe. The put option provides an
arbitration mechanism in the event that the two parties are unable to agree on the ultimate purchase
price. See Note 2—Visa Europe to our consolidated financial statements for further detail regarding the
calculation of the put exercise price under the agreement.

The fair value of Visa Europe’s option was estimated to be approximately $145 million at
September 30, 2013. While the put option is in fact non-transferable, this amount, recorded in our
financial statements, represents our estimate of the amount we would be required to pay a third-party
market participant to transfer the potential obligation in an orderly transaction. The fair value of the put
option is computed by comparing the estimated strike price, under the terms of the put agreement, to
the estimated fair value of Visa Europe. The fair value of Visa Europe is defined as the estimated
amount a third-party market participant might pay in an arm’s length transaction under normal business
conditions. A probability of exercise assumption is applied to reflect the possibility that Visa Europe will
never exercise its option.

While this amount represents the fair value of the put option at September 30, 2013, it does not
represent the actual purchase price that we may be required to pay if the option is exercised, which
could be several billion dollars or more. See the Liquidity and Capital Resources section of
Management’s Discussion and Analysis of Financial Condition and Results of Operations for further
discussion.

Assumptions and judgment. The most significant estimates used in the valuation of the put option

are the assumed probability that Visa Europe will elect to exercise its option and the estimated
differential between the forward price-to-earnings multiple applicable to our common stock, as defined
in the put option agreement, and that applicable to Visa Europe on a stand-alone basis at the time of
exercise, which we refer to as the P/E differential.

Probability of exercise—Exercise of the put option is at the sole discretion of Visa Europe (on
behalf of the Visa Europe shareholders pursuant to authority granted to Visa Europe, under its Articles
of Association). We estimate the assumed probability of exercise based on reasonably available
information including, but not limited to: (i) Visa Europe’s stated intentions; (ii) indications that Visa
Europe is preparing to exercise as reflected in its reported financial results; (iii) evaluation of market
conditions, including the regulatory environment, that could impact the potential future profitability of
Visa Europe; and (iv) qualitative factors applicable to Visa Europe’s largest members, which could
indicate a change in their need or desire to liquidate their investment holdings.

P/E differential—The P/E differential is determined by estimating the relative difference in the

forward price-to-earnings multiples applicable to our common stock, as defined in the put option
agreement, and that applicable to Visa Europe at the time of exercise. For valuation purposes, the
forward price-to-earnings multiple applicable to our common stock at the time of exercise is estimated
by evaluating various quantitative measures and qualitative factors. Quantitatively, we estimate our P/E
ratio by dividing the average stock price over the preceding 24 months (the”long-term P/E calculation”)
and the last 30 trading dates (the “30-day P/E calculation”) prior to the measurement date by the
median estimate of our net income per share for the 12 months starting with the next calendar quarter
immediately following the reporting date. This median earnings estimate is obtained from the
Institutional Brokers’ Estimate System. We then determine the best estimate of our long-term price-to-
earnings multiple for valuation purposes by qualitatively evaluating the 30-day P/E calculation as
compared to the long-term P/E calculation. In this evaluation we examine both measures to determine
whether differences, if any, are the result of a fundamental change in our long-term value or the result
of short-term market volatility or other non-Company specific market factors that may not be indicative
of our long-term forward P/E. We believe, given the perpetual nature of the put option, that a market
participant would more heavily weigh long-term value indicators, as opposed to short-term indicators.

54

Factors that might indicate a fundamental change in long-term value include, but are not limited to,

changes in the regulatory environment, client portfolios, long-term growth rates or new product
innovations. A consistent methodology is applied to a group of comparable public companies used to
estimate the forward price-to-earnings multiple applicable to Visa Europe. These estimates, therefore,
are impacted by changes in stock prices and the financial market’s expectations of our future earnings
and those of comparable companies.

Other estimates of lesser significance include growth rates and foreign currency exchange rates

applied in the calculation of Visa Europe’s adjusted sustainable income. The valuation model assumes
a large range of annual growth rates, reflecting the different economic environments and
circumstances under which Visa Europe could decide to exercise its option. The lowest growth rates
assumed reflect Visa Europe’s current business model as an association, owned by its member banks,
while the highest reflect a successful shift to a for-profit model in anticipation of its exercise. The
scenarios with higher growth rates are assigned a significantly higher probability in the valuation
model, as we believe a market participant would more heavily weigh these scenarios as it is likely that,
should it choose to exercise its option, Visa Europe will seek to maximize the purchase price by
adopting a for-profit business model in advance of exercising the put option. The foreign exchange rate
used to translate Visa Europe’s results from Euros to U.S. dollars reflects a blend of forward exchange
rates observed in the marketplace. The assumed timing of exercise of the put option used in the
various modeled scenarios is not an overly significant assumption in the valuation, as obligations
calculated in later years are more heavily discounted in the calculation of present value.

Impact if actual results differ from assumptions. In the determination of the fair value of the put

option at September 30, 2013, we have assumed a 40% probability of exercise by Visa Europe at
some point in the future and an estimated long-term P/E differential at the time of exercise of
approximately 1.9x. The use of a probability of exercise that is 5% higher than our estimate would have
resulted in an increase of approximately $18 million in the value of the put option. An increase of
1.0x in the assumed P/E differential would have resulted in an increase of approximately $84 million in
the value of the put option. The put option is exercisable at any time at the sole discretion of
Visa Europe. As such, the put option liability is included in accrued liabilities in our consolidated
balance sheet at September 30, 2013. Classification in current liabilities is not an indication of
management’s expectation of exercise and simply reflects the fact that this obligation could become
payable within 12 months.

Legal and Regulatory Matters

Critical estimates. We are currently involved in various legal proceedings, the outcomes of which

are not within our complete control or may not be known for prolonged periods of time. Management is
required to assess the probability of loss and amount of such loss, if any, in preparing our financial
statements.

Assumptions and judgment. We evaluate the likelihood of a potential loss from legal or regulatory

proceedings to which we are a party. We record a liability for such claims when a loss is deemed
probable and the amount can be reasonably estimated. Significant judgment may be required in the
determination of both probability and whether an exposure is reasonably estimable. Our judgments are
subjective based on the status of the legal or regulatory proceedings, the merits of our defenses and
consultation with in-house and outside legal counsel. As additional information becomes available, we
reassess the potential liability related to pending claims and may revise our estimates.

Our retrospective responsibility plan only addresses monetary liabilities from settlements of, or

final judgments in, the covered litigation. The plan’s mechanisms include the use of the litigation
escrow account. The accrual related to the covered litigation could be either higher or lower than the

55

litigation escrow account balance. We did not record an accrual for the covered litigation during fiscal
2013. See Note 3—Retrospective Responsibility Plan and Note 20—Legal Matters to our consolidated
financial statements.

Impact if actual results differ from assumptions. Due to the inherent uncertainties of the legal and

regulatory processes in the multiple jurisdictions in which we operate, our judgments may be materially
different than the actual outcomes, which could have material adverse effects on our business,
financial conditions and results of operations. See Note 20—Legal Matters to our consolidated financial
statements.

Income Taxes

Critical estimates. In calculating our effective income tax rate, we make judgments regarding
certain tax positions, including the timing and amount of deductions and allocations of income among
various tax jurisdictions.

Assumptions and judgment. We have various tax filing positions with regard to the timing and
amount of deductions and credits, the establishment of liabilities for uncertain tax positions and the
allocation of income among various tax jurisdictions. We are also required to inventory, evaluate and
measure all uncertain tax positions taken or to be taken on tax returns and to record liabilities for the
amount of such positions that may not be sustained, or may only be partially sustained, upon
examination by the relevant taxing authorities.

Impact if actual results differ from assumptions. Although we believe that our estimates and

judgments are reasonable, actual results may differ from these estimates. Some or all of these
judgments are subject to review by the taxing authorities. If one or more of the taxing authorities were
to successfully challenge our right to realize some or all of the tax benefit we have recorded, and we
were unable to realize this benefit, it could have a material and adverse effect on our financial results
and cash flows.

ITEM 7A. Quantitative and Qualitative Disclosures About Market Risk

Market risk is the potential economic loss arising from adverse changes in market factors. Our

exposure to financial market risks results primarily from fluctuations in foreign currency exchange
rates, interest rates and equity prices. Aggregate risk exposures are monitored on an ongoing basis.

Foreign Currency Exchange Rate Risk

Although most of our activities are transacted in U.S. dollars, we are exposed to adverse

fluctuations in foreign currency exchange rates. Risks from foreign currency exchange rate fluctuations
are primarily related to adverse changes in the U.S. dollar value of revenues generated from foreign
currency-denominated transactions and adverse changes in the U.S. dollar value of payments in
foreign currencies, primarily for expenses at our non-U.S. locations. We manage these risks by
entering into foreign currency forward contracts that hedge exposures of the variability in the U.S.
dollar equivalent of anticipated non-U.S. dollar denominated cash flows. Our foreign currency
exchange rate risk management program reduces, but does not entirely eliminate, the impact of foreign
currency exchange rate movements.

The aggregate notional amounts of our foreign currency forward contracts outstanding in our
exchange rate risk management program, including contracts not designated for cash flow hedge
accounting, were $1.3 billion and $739 million at September 30, 2013 and 2012, respectively. The
aggregate notional amount outstanding at September 30, 2013, is fully consistent with our strategy and
treasury policy aimed at reducing foreign exchange risk below a predetermined and approved
threshold. However, actual results could materially differ from our forecast. The effect of a hypothetical

56

10% change in the value of the U.S. dollar is estimated to create an additional fair value gain or loss of
approximately $85 million on our foreign currency forward contracts outstanding at September 30,
2013. See Note 1—Summary of Significant Accounting Policies and Note 12—Derivative Financial
Instruments to our consolidated financial statements.

We are also subject to foreign currency exchange risk in daily settlement activities. This risk arises

from the timing of rate setting for settlement with clients relative to the timing of market trades for
balancing currency positions. Risk in settlement activities is limited through daily operating procedures,
including the utilization of Visa settlement systems and our interaction with foreign exchange trading
counterparties.

Interest Rate Risk

Our investment portfolio assets are held in both fixed-rate and adjustable-rate securities. These
assets are included in cash equivalents and short-term or long-term available-for-sale investments.
Investments in fixed-rate instruments carry a degree of interest rate risk. The fair value of fixed-rate
securities may be adversely impacted due to a rise in interest rates. Additionally, a falling-rate
environment creates reinvestment risk because as securities mature, the proceeds are reinvested at a
lower rate, generating less interest income. Historically, we have been able to hold investments until
maturity. Neither our operating results or cash flows have been, nor are expected to be, materially
impacted by a sudden change in market interest rates.

The fair value balances of our fixed-rate investment securities at September 30, 2013 and 2012
were $3.5 billion and $3.0 billion, respectively. A hypothetical 100 basis point increase or decrease in
interest rates would create an estimated change in fair value of approximately $38 million on our fixed-
rate investment securities at September 30, 2013. The fair value balances of our adjustable-rate debt
securities were $1.1 billion and $923 million at September 30, 2013 and 2012, respectively.

Visa Europe Put Option

We have a liability related to the put option with Visa Europe which is recorded at fair value at
September 30, 2013. We are required to record any change in the fair value of the put option on a
quarterly basis. In the determination of the fair value of the put option at September 30, 2013, we have
assumed a 40% probability of exercise by Visa Europe at some point in the future and a P/E
differential, at the time of exercise, of approximately 1.9x. The use of a probability of exercise 5%
higher than our estimate would have resulted in an increase of approximately $18 million in the value
of the put option. An increase of 1.0x in the assumed P/E differential would have resulted in an
increase of approximately $84 million in the value of the put option. See Liquidity and Capital
Resources and Critical Accounting Estimates above.

Pension Plan Risk

Our U.S. defined benefit pension plan assets were $1.1 billion and $973 million and projected
benefit obligations were $897 million and $990 million at September 30, 2013 and 2012, respectively.
A material adverse decline in the value of pension plan assets and/or the discount rate for benefit
obligations would result in a decrease in the funded status of the pension plan, an increase in pension
cost and an increase in required funding. We will continue to monitor the performance of pension plan
assets and market conditions as we evaluate the amount of our contribution to the pension plan for
fiscal 2014, if any, which would be made in September 2014.

57

ITEM 8. Financial Statements and Supplementary Data

VISA INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

As of September 30, 2013 and 2012 and for the years ended September 30, 2013, 2012
and 2011

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes in Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to the Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

59
60
62
64
65
68
70

58

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
Visa Inc.:

We have audited the accompanying consolidated balance sheets of Visa Inc. and subsidiaries as of

September 30, 2013 and 2012, and the related consolidated statements of operations, comprehensive
income, changes in equity, and cash flows for each of the years in the three-year period ended
September 30, 2013. We also have audited Visa Inc.’s internal control over financial reporting as of
September 30, 2013, based on criteria established in Internal Control – Integrated Framework
(1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
Visa Inc.’s management is responsible for these consolidated financial statements, for maintaining
effective internal control over financial reporting, and for its assessment of the effectiveness of internal
control over financial reporting, included in the accompanying Management’s Report on Internal Control
over Financial Reporting. Our responsibility is to express an opinion on these consolidated financial
statements and an opinion on the Company’s internal control over financial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material misstatement and
whether effective internal control over financial reporting was maintained in all material respects. Our
audits of the consolidated financial statements included examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the accounting principles used and
significant estimates made by management, and evaluating the overall financial statement presentation.
Our audit of internal control over financial reporting included obtaining an understanding of internal
control over financial reporting, assessing the risk that a material weakness exists, and testing and
evaluating the design and operating effectiveness of internal control based on the assessed risk. Our
audits also included performing such other procedures as we considered necessary in the
circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or
detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject
to the risk that controls may become inadequate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above present fairly, in all material

respects, the financial position of Visa Inc. and subsidiaries as of September 30, 2013 and 2012, and
the results of its operations and its cash flows for each of the years in the three-year period ended
September 30, 2013, in conformity with U.S. generally accepted accounting principles. Also in our
opinion, Visa Inc. maintained, in all material respects, effective internal control over financial reporting
as of September 30, 2013, based on criteria established in Internal Control – Integrated Framework
(1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission.

/s/ KPMG LLP
San Francisco, California
November 21, 2013

59

VISA INC.

CONSOLIDATED BALANCE SHEETS

September
30, 2013

September 30,
2012

(in millions, except par value
data)

Assets

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2,186

$

2,074

Restricted cash—litigation escrow (Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment securities (Note 4):

Trading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

49

75

Available-for-sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,994

Income tax receivable (Note 19) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlement receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Customer collateral (Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current portion of client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred tax assets (Note 19) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prepaid expenses and other current assets (Note 5) . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment securities, available-for-sale (Note 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Property, equipment and technology, net (Note 6) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other assets (Note 5)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intangible assets, net (Note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Goodwill

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

142

799

761

866

282

481

187

7,822

2,760

89

1,732

521

11,351

11,681

4,432

66

677

179

454

723

823

209

2,027

122

11,786

3,283

58

1,634

151

11,420

11,681

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,956

$ 40,013

Liabilities

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

184

$

Settlement payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,225

Customer collateral (Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued liabilities (Note 8)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued litigation (Note 20) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred tax liabilities (Note 19) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other liabilities (Note 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitments and contingencies (Note 17)

866

523

919

613

5

4,335

4,149

602

9,086

152

719

823

460

830

584

4,386

7,954

4,058

371

12,383

See accompanying notes, which are an integral part of these consolidated financial statements.

60

VISA INC.

CONSOLIDATED BALANCE SHEETS—(Continued)

September 30,
2013

September 30,
2012

(in millions, except par value
data)

Equity

Preferred stock, $0.0001 par value, 25 shares authorized and none
issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

— $

Class A common stock, $0.0001 par value, 2,001,622 shares authorized,
508 and 535 shares issued and outstanding at September 30, 2013 and
2012, respectively (Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock, $0.0001 par value, 622 shares authorized,
245 shares issued and outstanding at September 30, 2013 and 2012
(Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock, $0.0001 par value, 1,097 shares authorized, 27
and 31 shares issued and outstanding at September 30, 2013 and 2012,
respectively (Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accumulated income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,875

7,974

Accumulated other comprehensive income (loss), net:

Investment securities, available-for-sale . . . . . . . . . . . . . . . . . . . . . . . .

Defined benefit pension and other postretirement plans . . . . . . . . . . .

Derivative instruments classified as cash flow hedges . . . . . . . . . . . .

Foreign currency translation adjustments . . . . . . . . . . . . . . . . . . . . . . .

Total accumulated other comprehensive income (loss), net

. . . . . . . . . . .

59

(60)

23

(1)

21

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,870

—

—

—

—

19,992

7,809

3

(186)

13

(1)

(171)

27,630

Total liabilities and equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

35,956

$

40,013

See accompanying notes, which are an integral part of these consolidated financial statements.

61

VISA INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

For the Years Ended
September 30,

2013

2012

2011

(in millions, except per share data)

Operating Revenues

Service revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

5,352

$

4,872

$

4,261

Data processing revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

International transaction revenues . . . . . . . . . . . . . . . . . . . . . . . .

Other revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,642

3,389

716

3,975

3,025

704

3,478

2,674

655

Client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,321)

(2,155)

(1,880)

Total operating revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,778

10,421

9,188

Operating Expenses

Personnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,932

1,726

1,459

Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Network and processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Professional fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .

General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Litigation provision (Note 20)

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income including non-controlling interest

. . . . . . . . . . . . . . .

Loss attributable to non-controlling interest . . . . . . . . . . . . . . . . .

876

468

412

397

451

3

4,539

7,239

18

7,257

2,277

4,980

—

873

414

385

333

451

4,100

8,282

2,139

68

2,207

65

2,142

2

870

357

337

288

414

7

3,732

5,456

200

5,656

2,010

3,646

4

Net income attributable to Visa Inc.

. . . . . . . . . . . . . . . . . . . . . . . $

4,980

$

2,144

$

3,650

See accompanying notes, which are an integral part of these consolidated financial statements.

62

CONSOLIDATED STATEMENTS OF OPERATIONS—(Continued)

VISA INC.

Basic earnings per share (Note 15)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Basic weighted-average shares outstanding (Note 15)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted earnings per share (Note 15)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted weighted-average shares outstanding (Note 15)

Class A common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

For the Years Ended
September 30,

2013

2012

2011

(in millions, except per share data)

$

$

$

$

$

$

7.61

3.20

7.61

520

245

28

7.59

3.19

7.59

656

245

28

$

$

$

$

$

$

3.17

1.40

3.17

524

245

41

3.16

1.39

3.16

678

245

41

5.18

2.59

5.18

509

245

70

5.16

2.58

5.16

707

245

70

See accompanying notes, which are an integral part of these consolidated financial statements.

63

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

VISA INC.

Net income including non-controlling interest . . . . . . . . $

4,980

(in millions)
2,142
$

$

3,646

For the Years Ended
September 30,

2013

2012

2011

Other comprehensive income (loss), net of tax:

Investment securities, available-for-sale:

Net unrealized gain (loss) . . . . . . . . . . . . . . . . . . . .

Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reclassification adjustment for net loss (gain)
realized in net income including non-controlling
interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . .

Defined benefit pension and other postretirement
plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . .

Derivative instruments classified as cash flow hedges:

Net unrealized gain . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reclassification adjustment for net (gain) loss
realized in net income including non-controlling
interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax effect . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign currency translation adjustments . . . . . . . . . . .

Other comprehensive income (loss), net of tax . . . . . . . . . .

Comprehensive income including non-controlling
interest

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Comprehensive loss attributable to non-controlling
interest

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

88

(33)

1

—

203

(77)

39

(6)

(29)

6

—

192

4

(1)

—

—

—

—

3

(1)

(14)

7

7

5

(1)

—

(4)

2

(117)

46

18

(9)

62

(13)

(9)

(25)

5,172

2,147

3,621

—

2

4

Comprehensive income attributable to Visa Inc.

. . . . . . . . . $

5,172

$

2,149

$

3,625

See accompanying notes, which are an integral part of these consolidated financial statements.

64

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S

VISA INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

For the Years Ended
September 30,

2013

2012

2011

(in millions)

Operating Activities

Net income including non-controlling interest . . . . . . . . . . . . . . . . . . . . . .

$ 4,980

$ 2,142

$ 3,646

Adjustments to reconcile net income including non-controlling interest
to net cash provided by operating activities:

Amortization of client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,321

2,155

1,880

Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Excess tax benefit for share-based compensation . . . . . . . . . . . . . .

Depreciation and amortization of property, equipment, technology
and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Litigation provision and accretion (Note 20)

. . . . . . . . . . . . . . . . . . .

Fair value adjustment for the Visa Europe put option . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Change in operating assets and liabilities:

Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlement receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

179

(74)

397

1,527

3

—

50

37

(345)

(38)

Client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,336)

Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(543)

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlement payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

40

506

702

Accrued litigation (Note 20) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,384)

147

(71)

333

(1,690)

4,101

—

(8)

(67)

(42)

(161)

(1,757)

41

(17)

270

(227)

(140)

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . .

3,022

5,009

Investing Activities

Purchases of property, equipment, technology and intangible assets . .

Proceeds from disposal of property, equipment and technology . . . . . . .

(471)

—

Investment securities, available-for-sale:

Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,164)

Proceeds from sales and maturities . . . . . . . . . . . . . . . . . . . . . . . . . .

2,440

Purchases of / contributions to other investments . . . . . . . . . . . . . . . . . .

Proceeds / distributions from other investments . . . . . . . . . . . . . . . . . . . .

Acquisitions, net of cash received . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3)

34

—

(376)

2

(4,140)

2,093

(12)

22

(3)

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,164)

(2,414)

154

(18)

288

164

18

(122)

(104)

28

(4)

(79)

(1,857)

(26)

29

36

129

(290)

3,872

(353)

—

(1,910)

129

(13)

116

(268)

(2,299)

See accompanying notes, which are an integral part of these consolidated financial statements.

68

CONSOLIDATED STATEMENTS OF CASH FLOWS—(Continued)

VISA INC.

For the Years Ended
September 30,

2013

2012

2011

(in millions)

Financing Activities

Repurchase of class A common stock (Note 14) . . . . . . . . . . . . . .

(5,365)

Dividends paid (Note 14) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(864)

(710)

(595)

(2,024)

(423)

Deposits into litigation escrow account—retrospective
responsibility plan (Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments from litigation escrow account—retrospective
responsibility plan (Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash proceeds from exercise of stock options . . . . . . . . . . . . . . . .

Restricted stock and performance shares settled in cash for
taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Excess tax benefit for share-based compensation . . . . . . . . . . . . .

Payments for earn-out related to PlaySpan acquisition . . . . . . . . .

Principal payments on capital lease obligations . . . . . . . . . . . . . . .

Principal payments on debt

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

(1,715)

(1,200)

4,383

108

(64)

74

(12)

(6)

—

140

174

—

71

(14)

(6)

—

280

99

—

18

—

(10)

(44)

Net cash used in financing activities . . . . . . . . . . . . . . . . . . . . . . . .

(1,746)

(2,655)

(3,304)

Effect of exchange rate changes on cash and cash
equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Increase (decrease) in cash and cash equivalents . . . . . . . . . . . .

—

112

7

(53)

Cash and cash equivalents at beginning of year . . . . . . . . . . . . . .

2,074

2,127

(9)

(1,740)

3,867

Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . .

$ 2,186

$ 2,074

$ 2,127

Supplemental Disclosure

Income taxes paid, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-cash accruals related to purchases of property, equipment,
technology and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

Interest payments on debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —

$ —

595

$ 2,057

$ 1,731

46

$

67

$

$

36

3

See accompanying notes, which are an integral part of these consolidated financial statements.

69

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2013

Note 1—Summary of Significant Accounting Policies

Organization. In a series of transactions from October 1 to October 3, 2007, Visa Inc. (“Visa” or
the “Company”) undertook a reorganization in which Visa U.S.A. Inc. (“Visa U.S.A.”), Visa International
Service Association (“Visa International”), Visa Canada Corporation (“Visa Canada”) and Inovant LLC
(“Inovant”) became direct or indirect subsidiaries of Visa and established the retrospective
responsibility plan (the “October 2007 reorganization” or “reorganization”). See Note 3—Retrospective
Responsibility Plan. The reorganization was reflected as a single transaction on October 1, 2007 using
the purchase method of accounting with Visa U.S.A. as the accounting acquirer. Visa Europe Limited
(“Visa Europe”) did not become a subsidiary of Visa Inc., but rather remained owned and governed by
its European member financial institutions. See Note 2—Visa Europe.

Visa is a global payments technology company that connects consumers, businesses, financial

institutions and governments in more than 200 countries and territories to fast, secure and reliable
electronic payments. Visa and its wholly-owned consolidated subsidiaries, including Visa U.S.A., Visa
International, Visa Worldwide Pte. Limited (“VWPL”), Visa Canada, Inovant and CyberSource
Corporation (“CyberSource”), operate one of the world’s most advanced processing networks —
VisaNet — which facilitates authorization, clearing and settlement of payment transactions worldwide.
VisaNet also offers fraud protection for account holders and assured payment for merchants. Visa is not
a bank and does not issue cards, extend credit or set rates and fees for account holders on Visa-branded
cards and payment products. In most cases, account holder and merchant relationships belong to, and
are managed by, Visa’s financial institution clients. Visa provides a wide variety of payment solutions that
support payment products that issuers can offer to their account holders: pay now with debit, pay ahead
with prepaid or pay later with credit products. These services facilitate transactions on Visa’s network
among account holders, merchants, financial institutions and governments in mature and emerging
markets globally.

Consolidation and basis of presentation. The consolidated financial statements include the
accounts of Visa and its consolidated entities and are presented in accordance with accounting
principles generally accepted in the United States of America (“U.S. GAAP”). The Company
consolidates its majority-owned and controlled entities, including variable interest entities (“VIEs”) for
which the Company is the primary beneficiary. The Company’s investments in VIEs have not been
material to its consolidated financial statements as of and for the periods presented. Non-controlling
interests are reported as a component of equity. All significant intercompany accounts and transactions
are eliminated in consolidation.

Beginning in fiscal 2013, current income tax receivable is presented separately on the
consolidated balance sheets. Previously, it had been included in the prepaid expenses and other
current assets line. The Company also combined the interest income (expense), investment income
and other lines on the consolidated statements of operations into one line entitled, “Non-operating
income.” All prior period information has been reclassified to conform to current period presentation.

The Company’s activities are interrelated, and each activity is dependent upon and supportive of
the other. All significant operating decisions are based on analysis of Visa as a single global business.
Accordingly, the Company has one reportable segment, Payment Services.

Use of estimates. The preparation of consolidated financial statements in conformity with U.S.

GAAP requires management to make estimates and assumptions about future events. These

70

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

estimates and assumptions affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the consolidated financial statements and reported
amounts of revenues and expenses during the reporting period. Future actual results could differ
materially from these estimates. The use of estimates in specific accounting policies is described
further below as appropriate.

Cash and cash equivalents. Cash and cash equivalents include cash and certain highly liquid
investments with original maturities of 90 days or less from the date of purchase. Cash equivalents are
primarily recorded at cost, which approximates fair value due to their generally short maturities.

Restricted cash—litigation escrow. The Company maintains an escrow account from which

settlements of, or judgments in, the covered litigation are paid. See Note 3—Retrospective
Responsibility Plan and Note 20—Legal Matters for a discussion of the covered litigation. The escrow
funds are held in money market investments, together with the interest earned, less applicable taxes
payable, and classified as restricted cash on the consolidated balance sheets. Interest earned on
escrow funds is included in non-operating income, on the consolidated statements of operations.

Investments and fair value. The Company measures certain assets and liabilities at fair value. Fair

value is the price that would be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date. Fair value measurements are
reported under a three-level valuation hierarchy. See Note 4—Fair Value Measurements and
Investments. The classification of the Company’s financial assets and liabilities within the hierarchy is
as follows:

Level 1—Inputs to the valuation methodology are unadjusted quoted prices in active markets for

identical assets or liabilities. The Company’s Level 1 assets include money market funds, publicly-
traded equity securities and U.S. Treasury securities.

Level 2—Inputs to the valuation methodology can include: (1) quoted prices in active markets for
similar (not identical) assets or liabilities; (2) quoted prices for identical or similar assets in non-active
markets; (3) inputs other than quoted prices that are observable for the asset or liability; or (4) inputs
that are derived principally from or corroborated by observable market data. The Company’s Level 2
assets and liabilities include commercial paper, U.S. government-sponsored debt securities, corporate
debt securities and foreign exchange derivative instruments.

Level 3—Inputs to the valuation methodology are unobservable and cannot be corroborated by
observable market data. The Company’s Level 3 assets and liabilities include auction rate securities,
the Visa Europe put option and the earn-out related to the PlaySpan acquisition.

Trading investment securities include mutual fund equity security investments related to various
employee compensation and benefit plans. Trading activity in these investments is at the direction of
the Company’s employees. These investments are held in a trust and are not available for the
Company’s operational or liquidity needs. Interest and dividend income and changes in fair value are
recorded in non-operating income, and offset in personnel expense on the consolidated statements of
operations.

Available-for-sale investment securities include investments in debt and equity securities. These

securities are recorded at cost at the time of purchase and are carried at fair value. The Company
considers these securities to be available-for-sale to meet working capital and liquidity needs.

71

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Investments with original maturities of greater than 90 days and stated maturities of less than one year
from the balance sheet date, or investments that the Company intends to sell within one year, are
classified as current assets, while all other securities are classified as non-current assets. The majority of
these investments are classified as non-current as they have stated maturities of more than one year
from the balance sheet date. However, these investments are generally available to meet short-term
liquidity needs. Unrealized gains and losses are reported in accumulated other comprehensive income or
loss on the consolidated balance sheets until realized. The specific identification method is used to
calculate realized gain or loss on the sale of marketable securities, which is recorded in non-operating
income on the consolidated statements of operations. Dividend and interest income are recognized when
earned and are included in non-operating income on the consolidated statements of operations.

The Company evaluates its debt and equity securities for other-than-temporary impairment, or
OTTI, on an ongoing basis. When there has been a decline in fair value of a debt or equity security
below the amortized cost basis, the Company recognizes OTTI if: (1) it has the intent to sell the
security; (2) it is more likely than not that it will be required to sell the security before recovery of the
amortized cost basis; or (3) it does not expect to recover the entire amortized cost basis of the security.
The Company has not presented required separate disclosures because its gross unrealized loss
positions in debt or equity securities for the periods presented are not material. The Company had no
OTTI for available-for-sale securities during fiscal 2013 and 2011. The Company recognized $4 million
of OTTI for available-for-sale securities during fiscal 2012.

The Company applies the equity method of accounting for investments in other entities when it

holds between 20% and 50% ownership in the entity or when it exercises significant influence. Under
the equity method, the Company’s share of each entity’s profit or loss is reflected in non-operating
income on the consolidated statements of operations. The equity method of accounting is also used for
flow-through entities such as limited partnerships and limited liability companies when the investment
ownership percentage is equal to or greater than 5% of outstanding ownership interests, regardless of
whether the Company has significant influence over the investees.

The Company applies the cost method of accounting for investments in other entities when it holds

less than 20% ownership in the entity and does not exercise significant influence, or for flow-through
entities when the investment ownership is less than 5% and the Company does not exercise significant
influence. These investments consist of equity holdings in non-public companies and are recorded in
other assets on the consolidated balance sheets.

The Company regularly reviews investments accounted for under the cost and equity methods for

possible impairment, which generally involves an analysis of the facts and changes in circumstances
influencing the investment, expectations of the entity’s cash flows and capital needs, and the viability of
its business model.

Financial instruments. The Company considers the following to be financial instruments: cash and
cash equivalents, restricted cash-litigation escrow, trading and available-for-sale investment securities,
settlement receivable and payable, customer collateral, non-marketable equity investments, settlement
risk guarantee, derivative instruments, the Visa Europe put option and the earn-out provision related to
the PlaySpan acquisition. See Note 4—Fair Value Measurements and Investments.

Settlement receivable and payable. The Company operates systems for authorizing, clearing and

settling payment transactions worldwide. U.S. dollar settlements are typically settled within the same

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

day and do not result in a receivable or payable balance, while settlement currencies other than the
U.S. dollar generally remain outstanding for one to two business days, resulting in amounts due from
and to clients. These amounts are presented as settlement receivable and settlement payable on the
consolidated balance sheets, respectively.

Customer collateral. The Company holds cash deposits and other non-cash assets from certain
clients in order to ensure their performance of settlement obligations arising from Visa-branded cards
and payment products processed in accordance with the Company’s operating regulations. The cash
collateral assets are restricted and fully offset by corresponding liabilities and both balances are
presented on the consolidated balance sheets. Non-cash collateral assets are held on behalf of the
Company by a third party and are not recorded on the consolidated balance sheets. See Note 11—
Settlement Guarantee Management.

Client incentives. The Company enters into long-term contracts with financial institution clients and

other business partners for various programs designed to build payments volume, increase Visa-
branded card and product acceptance and win merchant routing transactions over Visa’s network.
These incentives are primarily accounted for as reductions to operating revenues or as operating
expenses if a separate identifiable benefit at fair value can be established. The Company generally
capitalizes advance incentive payments under these agreements if select criteria are met. The
capitalization criteria include the existence of future economic benefits to Visa, the existence of legally
enforceable recoverability language (e.g., early termination clauses), management’s ability and intent
to enforce the recoverability language and the ability to generate future earnings from the agreement in
excess of amounts deferred. Capitalized amounts are amortized over the shorter of the period of
contractual recoverability or the corresponding period of economic benefit. Incentives not yet paid are
accrued systematically and rationally based on management’s estimate of each client’s performance.
These accruals are regularly reviewed and estimates of performance are adjusted, as appropriate,
based on changes in performance expectations, actual client performance, amendments to existing
contracts or the execution of new contracts. See Note 17—Commitments and Contingencies.

Property, equipment and technology, net. Property, equipment and technology are recorded at

historical cost less accumulated depreciation and amortization, which are computed on a straight-line
basis over the asset’s estimated useful life. Depreciation and amortization of technology, furniture,
fixtures and equipment are computed over estimated useful lives ranging from 2 to 7 years. Capital
leases are amortized over the lease term and leasehold improvements are amortized over the shorter
of the useful life of the asset or lease term. Building improvements are depreciated between 3 and
40 years, and buildings are depreciated over 40 years. Improvements that increase functionality of the
asset are capitalized and depreciated over the asset’s remaining useful life. Land and construction-in-
progress are not depreciated. Fully depreciated assets are retained in property, equipment and
technology, net, until removed from service.

Technology includes purchased and internally developed software, including technology assets
obtained through acquisitions. Internally developed software represents software primarily used by the
VisaNet electronic payment network and CyberSource platform. Internal and external costs incurred
during the preliminary project stage are expensed as incurred. Qualifying costs incurred during the
application development stage are capitalized. Once the project is substantially complete and ready for
its intended use these costs are amortized on a straight-line basis over the technology’s estimated
useful life. Acquired technology assets are initially recorded at fair value and amortized on a straight-
line basis over the estimated useful life.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The Company evaluates the recoverability of long-lived assets for impairment annually or more
frequently if events or changes in circumstances indicate that the carrying amount of an asset or asset
group may not be recoverable. If the sum of expected undiscounted net future cash flows is less than
the carrying amount of an asset or asset group, an impairment loss is recognized to the extent that the
carrying amount of the asset or asset group exceeds its fair value. See Note 6—Property, Equipment
and Technology, Net.

Leases. The Company enters into operating and capital leases for the use of premises, software
and equipment. Rent expense related to operating lease agreements, which may or may not contain
lease incentives, is primarily recorded on a straight-line basis over the lease term.

Intangible assets, net. The Company records identifiable intangible assets at fair value on the date

of acquisition and evaluates the useful life of each asset.

Finite-lived intangible assets primarily consist of customer relationships, reacquired rights, reseller

relationships and tradenames obtained through acquisitions. Finite-lived intangible assets are
amortized on a straight-line basis and are tested for recoverability if events or changes in
circumstances indicate that their carrying amounts may not be recoverable. These intangibles have
useful lives ranging from 1 to 15 years. No events or changes in circumstances indicate that
impairment existed as of September 30, 2013. See Note 7—Intangible Assets, Net.

Indefinite-lived intangible assets consist of tradename, customer relationships and the Visa
Europe franchise right acquired in the October 2007 reorganization. Intangible assets with indefinite
useful lives are not amortized but are evaluated for impairment annually or more frequently if events or
changes in circumstances indicate that impairment may exist. The Company tests each category of
indefinite-lived intangible assets for impairment on an aggregate basis, which may require the
allocation of cash flows and/or an estimate of fair value to the assets or asset group. Impairment exists
if the fair value of the indefinite-lived intangible asset is less than the carrying value. The Company
relies on a number of factors when completing impairment assessments, including a review of
discounted net future cash flows, business plans and the use of present value techniques.

In July 2012, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard
Update (“ASU”) 2012-02, which allows an entity to first assess qualitative factors to determine whether
it is necessary to perform a quantitative impairment test for indefinite-lived intangible assets. The
Company adopted ASU 2012-02 effective October 1, 2012, and applied the new guidance in its annual
impairment review of indefinite-lived intangible assets as of February 1, 2013. The adoption did not
have a material impact on the consolidated financial statements.

The Company completed its annual impairment review of indefinite-lived intangible assets as of

February 1, 2013, and concluded there was no impairment as of that date. No recent events or
changes in circumstances indicate that impairment of the Company’s indefinite-lived intangible assets
existed as of September 30, 2013.

Goodwill. Goodwill represents the excess of the purchase price over the fair value of the net
assets acquired in a business combination. Goodwill is not amortized but is evaluated for impairment at
the reporting unit level annually as of February 1, or more frequently if events or changes in
circumstances indicate that impairment may exist.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The Company evaluated its goodwill for impairment on February 1, 2013, and concluded there

was no impairment as of that date. No recent events or changes in circumstances indicate that
impairment existed as of September 30, 2013.

Accrued litigation. The Company evaluates the likelihood of an unfavorable outcome in legal or

regulatory proceedings to which it is a party and records a loss contingency when it is probable that a
liability has been incurred and the amount of the loss can be reasonably estimated. These judgments
are subjective, based on the status of such legal or regulatory proceedings, the merits of the
Company’s defenses and consultation with corporate and external legal counsel. Actual outcomes of
these legal and regulatory proceedings may differ materially from the Company’s estimates. Litigation
accruals associated with settled obligations to be paid over periods longer than one year are recorded
at the present value of future payment obligations. The obligation is accreted to its full payment value
with the corresponding accretion charge included in non-operating income in the consolidated
statements of operations. The Company expenses legal costs as incurred in professional fees in the
consolidated statements of operations. See Note 20—Legal Matters.

Revenue recognition. The Company’s operating revenues are comprised principally of service
revenues, data processing revenues, international transaction revenues and other revenues, reduced
by costs incurred under client incentives arrangements. The Company recognizes revenue when the
price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed
and collectability of the resulting receivable is reasonably assured.

Service revenues consist of revenues earned for providing financial institution clients with support
services for the delivery of Visa-branded payment products and solutions. Current quarter service revenues
are primarily assessed using a calculation of current pricing applied to the prior quarter’s payments volume.
The Company also earns revenues from assessments designed to support ongoing acceptance and
volume growth initiatives, which are recognized in the same period the related volume is transacted.

Data processing revenues consist of revenues earned for authorization, clearing, settlement,
network access and other maintenance and support services that facilitate transaction and information
processing among the Company’s financial institution clients globally and with Visa Europe. Data
processing revenues are also earned for transactions processed by CyberSource’s online payment
gateway platform. Data processing revenues are recognized in the same period the related
transactions occur or services are rendered.

International transaction revenues are earned for cross-border transaction processing and

currency conversion activities. Cross-border transactions arise when the country of origin of the issuer
is different from that of the merchant. International transaction revenues are primarily generated by
cross-border payments and cash volume.

Other revenues consist mainly of license fees for use of the Visa brand, revenues earned from
Visa Europe in connection with the Visa Europe Framework Agreement (see Note 2—Visa Europe),
fees from account holder services, licensing and certification and other activities related to the
Company’s acquired entities. Other revenues also include optional service or product enhancements,
such as extended account holder protection and concierge services. Other revenues are recognized in
the same period the related transactions occur or services are rendered.

Marketing. The Company expenses costs for the production of advertising as incurred. The cost of

media advertising is expensed when the advertising takes place. Sponsorship costs are recognized

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

over the period in which the Company benefits from the sponsorship rights. Promotional items are
expensed as incurred, when the related services are received, or when the related event occurs.

Income taxes. The Company’s income tax expense consists of two components: current and
deferred. Current income tax expense represents taxes paid or payable for the current period. Deferred
tax assets and liabilities are recognized to reflect the future tax consequences attributable to temporary
differences between the financial statement carrying amounts and the respective tax basis of existing
assets and liabilities, and operating loss and credit carryforwards. Deferred tax assets and liabilities are
measured using enacted tax rates expected to apply to taxable income in the years in which those
temporary differences are expected to be recovered or settled. In assessing whether deferred tax
assets are realizable, management considers whether it is more likely than not that some portion or all
of the deferred tax assets will not be realized. A valuation allowance is recorded for the portions that
are not expected to be realized based on the level of historical taxable income, projections of future
taxable income over the periods in which the temporary differences are deductible, and qualifying tax
planning strategies.

Where interpretation of the tax law may be uncertain, the Company recognizes, measures and
discloses income tax uncertainties. The Company accounts for interest expense and penalties related
to uncertain tax positions in non-operating income in the consolidated statements of operations. The
Company files a consolidated federal income tax return and, in certain states, combined state tax
returns. Foreign taxes paid have historically been deducted to reduce federal income taxes payable.
The Company elects to claim foreign tax credits in any given year if such election is beneficial to the
Company. See Note 19—Income Taxes.

Pension and other postretirement benefit plans. The Company’s defined benefit pension and other

postretirement benefit plans are actuarially evaluated, incorporating various critical assumptions
including the discount rate and the expected rate of return on plan assets (for qualified pension plans).
The discount rate is based on a “bond duration matching” methodology, which reflects the matching of
projected plan obligation cash flows to an average of high-quality corporate bond yield curves whose
duration matches the projected cash flows. The expected rate of return on pension plan assets
considers the current and expected asset allocation, as well as historical and expected returns on each
plan asset class. Any difference between actual and expected plan experience, including asset return
experience, in excess of a 10% corridor is recognized in net periodic pension cost over the expected
average employee future service period, which is approximately 8 years for United States plans. Other
assumptions involve demographic factors such as retirement age, mortality, attrition and the rate of
compensation increases. The Company evaluates assumptions annually and modifies them as
appropriate.

The Company recognizes the funded status of its benefit plans in its consolidated balance sheets

as other assets, accrued liabilities and other liabilities. The Company recognizes settlement losses
when it settles pension benefit obligations, including making lump-sum cash payments to plan
participants in exchange for their rights to receive specified pension benefits, when certain thresholds
are met. See Note 10—Pension, Postretirement and Other Benefits.

Foreign currency remeasurement and translation. The Company’s functional currency is the U.S.
dollar for the majority of its foreign operations. Transactions denominated in currencies other than the
applicable functional currency are converted to the functional currency at the exchange rate on the
transaction date. At period end, monetary assets and liabilities are remeasured to the functional

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

currency using exchange rates in effect at the balance sheet date. Non-monetary assets and liabilities
are remeasured at historical exchange rates. Gains and losses related to conversion and
remeasurement are recorded in general and administrative expense in the consolidated statements of
operations.

For certain foreign operations, the Company’s functional currency may be the local currency in
which a foreign subsidiary executes its business transactions. Translation from the local currency to
the U.S. dollar is performed for balance sheet accounts using exchange rates in effect at the balance
sheet date and for revenue and expense accounts using an average exchange rate for the period.
Resulting translation adjustments are reported as a component of accumulated other comprehensive
income or loss on the consolidated balance sheets.

Derivative financial instruments. The Company uses foreign exchange forward derivative contracts

to reduce its exposure to foreign currency rate changes on non-functional currency denominated
forecasted operational cash flows. Derivatives are carried at fair value on a gross basis in either
prepaid and other current assets or accrued liabilities on the consolidated balance sheets. At
September 30, 2013, derivatives outstanding mature within 12 months or less. Gains and losses
resulting from changes in fair value of derivative instruments are accounted for either in accumulated
other comprehensive income or loss on the consolidated balance sheets, or in the consolidated
statements of operations (in the corresponding account where revenue or expense is hedged, or to
general and administrative for hedge amounts determined to be ineffective) depending on whether they
are designated and qualify for hedge accounting. Fair value represents the difference in the value of
the derivative instruments at the contractual rate and the value at current market rates, and generally
reflects the estimated amounts that the Company would receive or pay to terminate the contracts at
the reporting date based on broker quotes for the same or similar instruments. The Company does not
enter into derivative contracts for speculative or trading purposes. See Note 12—Derivative Financial
Instruments.

Guarantees and indemnifications. The Company recognizes an obligation at inception for

guarantees and indemnifications that qualify for recognition, regardless of the probability of occurrence.
The Company indemnifies financial institution clients from settlement losses suffered due to the failure
of any other client to honor Visa- branded cards and payment products processed in accordance with
Visa’s operating regulations. The estimated fair value of the liability for settlement indemnification is
included in accrued liabilities on the consolidated balance sheets and is described in Note 11—
Settlement Guarantee Management. The Company indemnifies Visa Europe for claims arising from the
Company’s or Visa Europe’s activities that are brought outside of Visa Europe’s region, as described in
Note 2—Visa Europe.

Share-based compensation. The Company recognizes share-based compensation cost using the

fair value method of accounting. The Company recognizes compensation cost for awards with only
service conditions on a straight-line basis over the requisite service period, which is generally the
vesting period. Compensation cost for performance and market-condition-based awards is recognized
on a graded-vesting basis. The amount is initially estimated based on target performance and is
adjusted as appropriate based on management’s best estimate throughout the performance period.
See Note 16—Share-based Compensation.

Earnings per share. The Company calculates earnings per share using the two-class method to

reflect the different rights of each class and series of outstanding common stock. The dilutive effect of

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

incremental common stock equivalents is reflected in diluted earnings per share by application of the
treasury stock method. See Note 15 —Earnings Per Share.

Recently Issued Accounting Pronouncements

In June 2011, the FASB issued ASU 2011-05, which impacts the presentation of comprehensive
income. The guidance requires components of other comprehensive income to be presented with net
income to arrive at total comprehensive income. This ASU impacts presentation only and does not
impact the underlying components of other comprehensive income or net income. In December 2011,
the FASB issued an amendment to ASU 2011-05, which deferred the requirement to report the effect
of significant reclassifications out of other comprehensive income on the respective line items in net
income. All other components of ASU 2011-05 became effective October 1, 2012. Adoption did not
have a material impact on the consolidated financial statements.

In February 2013, the FASB issued ASU 2013-02, which established the effective date for the
requirement to report the effect of significant reclassifications out of accumulated other comprehensive
income on the respective line items in net income. The standard impacts presentation only and does
not impact the underlying components of other comprehensive income or net income. The Company
will adopt the standard effective October 1, 2013. The adoption is not expected to have a material
impact on the consolidated financial statements.

In January 2013, the FASB issued ASU 2013-01, which clarifies the scope of ASU 2011-11. As

amended, ASU 2011-11 requires disclosure of the effect or potential effect of offsetting arrangements
on a Company’s financial position as well as enhanced disclosure of the rights of offset associated with
a Company’s recognized derivative instruments, including bifurcated embedded derivatives,
repurchase agreements and reverse repurchase agreements, and securities borrowing and lending
transactions. The amended standard impacts presentation only and is not expected to have a material
impact on the consolidated financial statements. The Company will adopt the standard effective
October 1, 2013.

In February 2013, the FASB issued ASU 2013-04, which provides guidance for the recognition,
measurement and disclosure of obligations resulting from joint and several liability arrangements for
which the total amount of the obligation is fixed at the reporting date. The Company will adopt the
standard effective October 1, 2014. The adoption is not expected to have a material impact on the
consolidated financial statements.

In March 2013, the FASB issued ASU 2013-05, which clarifies the applicable guidance for the
release of the cumulative translation adjustment into net income when a parent either sells a part or all
of its investment in a foreign entity, or no longer holds a controlling financial interest in a subsidiary or
group of assets that is a nonprofit activity or a business within a foreign entity. The Company will adopt
the standard effective October 1, 2014. The adoption is not expected to have a material impact on the
consolidated financial statements.

In July 2013, the FASB issued ASU 2013-11, which provides guidance for the financial statement
presentation of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss
or a tax credit carryforward exists. The Company will adopt the standard effective October 1, 2014. The
adoption is not expected to have a material impact on the consolidated financial statements.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Note 2—Visa Europe

As part of Visa’s October 2007 reorganization, Visa Europe exchanged its ownership interest in
Visa International and Inovant for Visa common stock, a put-call option agreement and a Framework
Agreement, as described below.

Visa Europe put option agreement. The Company granted Visa Europe a perpetual put option,
which if exercised, will require Visa to purchase all of the outstanding shares of capital stock of Visa
Europe from its members. The Company is required to purchase the shares of Visa Europe no later
than 285 days after exercise of the put option. The put option agreement provides a formula for
determining the purchase price of the Visa Europe shares, which, subject to certain adjustments,
applies Visa Inc.‘s forward price-to-earnings multiple, or the P/E ratio (as defined in the option
agreement), at the time the option is exercised to Visa Europe’s adjusted sustainable income for the
forward 12-month period (as defined in the option agreement), or the adjusted sustainable income. The
calculation of Visa Europe’s adjusted sustainable income under the terms of the put option agreement
includes potentially material adjustments for cost synergies and other negotiated items. Upon exercise,
the key inputs to this formula, including Visa Europe’s adjusted sustainable income, will be the result of
negotiation between the Company and Visa Europe. The put option agreement provides an arbitration
mechanism in the event that the two parties are unable to agree on the ultimate purchase price.

The fair value of the put option represents the value of Visa Europe’s option, which, under certain

conditions, could obligate the Company to purchase its member equity interest for an amount above
fair value. The fair value of the put option does not represent the actual purchase price that the
Company may be required to pay if the option is exercised, which could be several billion dollars or
more. While the put option is in fact non-transferable, its fair value represents the Company’s estimate
of the amount the Company would be required to pay a third-party market participant to transfer the
potential obligation in an orderly transaction.

The fair value of the put option is computed by comparing the estimated strike price, under the
terms of the put option agreement, to the estimated fair value of Visa Europe. The fair value of Visa
Europe is defined as the estimated amount a third-party market participant might pay in an arm’s-
length transaction under normal business conditions. A probability of exercise assumption is applied to
reflect the possibility that Visa Europe will never exercise its option.

The estimated fair value of the put option represents a Level 3 accounting estimate due to a lack
of trading in active markets and a lack of observable inputs in measuring fair value. See Note 4—Fair
Value Measurements and Investments. The valuation of the put option therefore requires substantial
judgment. The most subjective of estimates applied in valuing the put option are the assumed
probability that Visa Europe will elect to exercise its option and the estimated differential between the
P/E ratio and the P/E ratio applicable to Visa Europe on a standalone basis at the time of exercise,
which the Company refers to as the “P/E differential.”

Exercise of the put option is at the sole discretion of Visa Europe (on behalf of the Visa Europe

shareholders pursuant to authority granted to Visa Europe, under its Articles of Association). The
Company estimates the assumed probability of exercise based on reasonably available information
including, but not limited to: (i) Visa Europe’s stated intentions; (ii) indications that Visa Europe is
preparing to exercise as reflected in its reported financial results; (iii) evaluation of market conditions,
including the regulatory environment, that could impact the potential future profitability of Visa Europe;
and (iv) qualitative factors applicable to Visa Europe’s largest members, which could indicate a change

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

in their need or desire to liquidate their investment holdings. Factors impacting the assumed P/E
differential used in the calculation include material changes in the P/E ratio of Visa and those of a
group of comparable companies used to estimate the forward price-to-earnings multiple applicable to
Visa Europe.

The Company determined the fair value of the put option to be approximately $145 million at
September 30, 2013 and 2012. In determining the fair value of the put option on these dates, the
Company assumed a 40% probability of exercise by Visa Europe at some point in the future and an
estimated long-term P/E differential at the time of exercise of 1.9x. Changes in the fair value of the put
option are recorded as non-cash, non-operating income in the Company’s consolidated statements of
operations. During fiscal 2011, the Company reduced the value of the put option by $122 million,
recording non-cash, non-operating income in the consolidated statement of operations. The decrease
in the value of the put option reflected the overall decrease in Visa’s P/E during fiscal 2011 as
compared to fiscal 2010, and does not reflect any change in the likelihood that Visa Europe will
exercise its option.

The put option is exercisable at any time at the sole discretion of Visa Europe. As such, the put

option liability is included in accrued liabilities on the Company’s consolidated balance sheet at
September 30, 2013. Classification in current liabilities is not an indication of management’s
expectation of exercise and simply reflects the fact that the obligation resulting from the exercise of the
instrument could become payable within 12 months.

Visa call option agreement. Visa Europe granted to Visa a perpetual call option under which the

Company may be entitled to purchase all of the share capital of Visa Europe. The Company may
exercise the call option in the event of certain triggering events. These triggering events involve the
performance of Visa Europe measured as an unremediated decline in the number of merchants or
ATM’s in the Visa Europe region that accepts Visa-branded products. The Company believes the
likelihood of these events occurring is remote.

The Framework Agreement. The relationship between Visa and Visa Europe is governed by a
Framework Agreement, which provides for trademark and technology licenses and bilateral services as
described below.

The Company granted to Visa Europe exclusive, irrevocable and perpetual licenses to use the
Visa trademarks and technology intellectual property owned by the Company and certain affiliates
within the Visa Europe region for use in the field of financial services, payments, related information
technology and information processing services and participation in the Visa system. Visa Europe may
sublicense the Visa trademarks and technology intellectual property to its members and other
sublicensees under agreed-upon circumstances.

The base fee for these irrevocable and perpetual licenses is recorded in other revenues and was
approximately $143 million per year for fiscal 2013, 2012 and 2011. This fee is eligible for adjustment
annually based on the annual growth of the gross domestic product of the European Union, although
the adjustment can never reduce the annual fee below $143 million. The Company determined through
an analysis of the fee rates implied by the economics of the agreement that the base fee, as adjusted
in future periods based on the growth of the gross domestic product of the European Union,
approximates fair value.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

In addition to the licenses, Visa provides Visa Europe with authorization, clearing and settlement

services for cross-border transactions involving Visa Europe’s region and the rest of the world. Visa
Europe must comply with certain agreed-upon global rules governing the interoperability of Visa’s
systems with the systems of Visa Europe as well as the use and interoperability of the Visa
trademarks. The parties will also guarantee the obligations of their respective clients and members to
settle transactions, manage certain relationships with sponsors, clients and merchants, and comply
with rules relating to the operation of the Visa enterprise. Under the Framework Agreement, the
Company indemnifies Visa Europe for claims arising from the Company’s or Visa Europe’s activities
that are brought outside of Visa Europe’s region; and Visa Europe likewise indemnifies the Company
for such claims brought within Visa Europe’s region. However, Visa Europe has expressed an “initial”
view that it is not obligated to indemnify the Company for any claim relating to the European
Competition Proceedings, including claims asserted in both the European Commission matter and the
U.K. Merchant Litigation. See Note 20—Legal Matters. The Company continues to firmly believe that
Visa Europe is obligated to indemnify the Company for all such claims.

The Company has not recorded liabilities associated with these obligations as the fair value of
such obligations was determined to be insignificant at September 30, 2013 and 2012, respectively. The
Company has determined that the value of services exchanged as a result of these various
agreements approximates fair value at September 30, 2013 and 2012, respectively.

Note 3—Retrospective Responsibility Plan

The Company has established several related mechanisms designed to address potential liability

under certain litigation referred to as the “covered litigation.” These mechanisms are included in and
referred to as the retrospective responsibility plan, or the plan, and consist of a litigation escrow
agreement, the conversion feature of the Company’s shares of class B common stock, the
indemnification obligations of the Visa U.S.A. members, an interchange judgment sharing agreement
and a loss sharing agreement.

Covered litigation consists of:
(cid:129)

the Discover Litigation. Discover Financial Services Inc. v. Visa U.S.A. Inc., Case
No. 04-CV-07844 (S.D.N.Y) (settled);
the American Express Litigation. American Express Travel Related Services Co., Inc. v. Visa
U.S.A. Inc. et al., No. 04-CV-0897 (S.D.N.Y.), which the Company refers to as the American
Express litigation (settled);
the Attridge Litigation. Attridge v. Visa U.S.A. Inc. et al., Case No. CGC-04-436920
(Cal. Super.);
the Interchange Multidistrict Litigation. In re Payment Card Interchange Fee and Merchant
Discount Antitrust Litigation, 1:05-md-01720-JG-JO (E.D.N.Y.) or MDL 1720, including all
cases currently included in MDL 1720, any other case that includes claims for damages
relating to the period prior to the Company’s IPO that has been or is transferred for
coordinated or consolidated pre-trial proceedings at any time to MDL 1720 by the Judicial
Panel on Multidistrict Litigation or otherwise included at any time in MDL 1720 by order of any
court of competent jurisdiction and Kendall v. Visa U.S.A., Inc. et al., Case No. CO4-4276
JSW (N.D. Cal.); and
any claim that challenges the reorganization or the consummation thereof; provided that such
claim is transferred for coordinated or consolidated pre-trial proceedings at any time to MDL

(cid:129)

(cid:129)

(cid:129)

(cid:129)

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

1720 by the Judicial Panel on Multidistrict Litigation or otherwise included at any time in MDL
1720 by order of any court of competent jurisdiction.

Litigation escrow agreement. In accordance with the litigation escrow agreement, the Company
maintains an escrow account, from which settlements of, or judgments in, the covered litigation are
paid. The amount of the escrow is determined by the board of directors and the Company’s litigation
committee, all members of which are affiliated with, or act for, certain Visa U.S.A. members. The
escrow funds are held in money market investments along with the interest earned, less applicable
taxes, and are classified as restricted cash on the consolidated balance sheets.

The following table sets forth the changes in the litigation escrow account:

Fiscal 2013

Fiscal 2012

(in millions)

Balance at October 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,432

$ 2,857

Payments to settlement funds:(1)

Class plaintiffs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,033)

Individual plaintiffs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(350)

Payments to American Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deposits into the litigation escrow account

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

—

—

49

—

—

(140)

1,715

$ 4,432

(1) These payments are associated with the interchange multidistrict litigation. The settlement with the
class plaintiffs in these proceedings is subject to final court approval, which the Company cannot
assure will be received, and to the adjudication of any appeals. See Note 20—Legal Matters.

An accrual for the covered litigation and a change to the litigation provision are recorded when
loss is deemed to be probable and reasonably estimable. In making this determination, the Company
evaluates available information, including but not limited to recommendations made by the litigation
committee. The accrual related to the covered litigation could be either higher or lower than the
litigation escrow account balance. The Company did not record an additional accrual for the covered
litigation during fiscal 2013. See Note 20—Legal Matters.

Conversion feature. Under the terms of the plan, when the Company funds the litigation escrow

account, the shares of class B common stock are subject to dilution through an adjustment to the
conversion rate of the shares of class B common stock to shares of class A common stock. This has
the same effect on earnings per share as repurchasing the Company’s class A common stock, by
reducing the class B conversion rate and consequently the as-converted class A common stock share
count. See Note 14—Stockholders’ Equity.

Indemnification obligations. To the extent that amounts available under the litigation escrow

arrangement and other agreements in the plan are insufficient to fully resolve the covered litigation, the
Company will use commercially reasonable efforts to enforce the indemnification obligations of Visa
U.S.A.’s members for such excess amount, including but not limited to enforcing indemnification
obligations pursuant to Visa U.S.A.’s certificate of incorporation and bylaws and in accordance with
their membership agreements.

82

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Interchange judgment sharing agreement. Visa U.S.A. and Visa International have entered into an
interchange judgment sharing agreement with certain Visa U.S.A. members that have been named as
defendants in the interchange multidistrict litigation, which is described in Note 20—Legal Matters.
Under this judgment sharing agreement, Visa U.S.A. members that are signatories will pay their
membership proportion of the amount of a final judgment not allocated to the conduct of MasterCard.

Loss sharing agreement. Visa has entered into a loss sharing agreement with Visa U.S.A., Visa

International and certain Visa U.S.A. members. The loss sharing agreement provides for the
indemnification of Visa U.S.A., Visa International and, in certain circumstances, Visa with respect to:
(i) the amount of a final judgment paid by Visa U.S.A. or Visa International in the covered litigation after
the operation of the interchange judgment sharing agreement, plus any amounts reimbursable to the
interchange judgment sharing agreement signatories; or (ii) the damages portion of a settlement of a
covered litigation that is approved as required under Visa U.S.A.’s certificate of incorporation by the
vote of Visa U.S.A.‘s specified voting members. The several obligation of each bank that is a party to
the loss sharing agreement will equal the amount of any final judgment enforceable against Visa
U.S.A., Visa International or any other signatory to the interchange judgment sharing agreement, or the
amount of any approved settlement of a covered litigation, multiplied by such bank’s then-current
membership proportion as calculated in accordance with Visa U.S.A.’s certificate of incorporation.

Omnibus agreement. Visa entered into an omnibus agreement with MasterCard and certain Visa
U.S.A. members that confirmed and memorialized the signatories’ intentions with respect to the loss
sharing agreement, the interchange judgment sharing agreement and other agreements relating to the
interchange multidistrict litigation. The Visa portion of a settlement or judgment in the interchange
multidistrict litigation covered by the omnibus agreement would be allocated in accordance with
specified provisions of the retrospective responsibility plan. See Note 20—Legal Matters.

83

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Note 4—Fair Value Measurements and Investments

Fair Value Measurements

The Company measures certain assets and liabilities at fair value. See Note 1—Summary of

Significant Accounting Policies.

Assets and Liabilities Measured at Fair Value on a Recurring Basis

Fair Value Measurements at September 30
Using Inputs Considered as

Level 1

Level 2

Level 3

2013

2012

2013

2012

2013

2012

(in millions)

Assets

Cash equivalents and restricted cash:

Money market funds . . . . . . . . . . . . . $ 1,071 $ 5,676

Commercial paper . . . . . . . . . . . . . . .

$

51 $

93

Investment securities, trading:

Equity securities . . . . . . . . . . . . . . . . .

75

66

Investment securities, available-for-
sale:

U.S. government-sponsored debt
securities . . . . . . . . . . . . . . . . . . . . . .

U.S. Treasury securities . . . . . . . . . .

1,673

1,066

Equity securities . . . . . . . . . . . . . . . . .

101

2

2,704

2,821

Corporate debt securities . . . . . . . . .

Auction rate securities . . . . . . . . . . . .

Prepaid and other current assets:

Foreign exchange derivative
instruments . . . . . . . . . . . . . . . . . . . . .

269

63

$

7

$

7

23

13

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,920 $ 6,810 $ 3,047 $ 2,990 $

7

$

7

Liabilities

Accrued liabilities:

Visa Europe put option . . . . . . . . . . .

Earn-out related to PlaySpan
acquisition . . . . . . . . . . . . . . . . . . . . .

$ 145

$ 145

—

12

Foreign exchange derivative instruments

$

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

— $

— $

15 $

15 $

11

11 $ 145

$ 157

84

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

There were no significant transfers between Level 1 and Level 2 assets during fiscal 2013.

Level 1 assets measured at fair value on a recurring basis. Money market funds, publicly-traded
equity securities and U.S. Treasury securities are classified as Level 1 within the fair value hierarchy,
as fair value is based on quoted prices in active markets. The overall decrease in the Company’s Level
1 assets primarily reflects payments from the litigation escrow account totaling $4.4 billion in
connection with the covered litigation. See Note 3—Retrospective Responsibility Plan and Note 20—
Legal Matters.

Level 2 assets and liabilities measured at fair value on a recurring basis. The fair value of U.S.
government-sponsored debt securities and corporate debt securities, as provided by third-party pricing
vendors, is based on quoted prices in active markets for similar, not identical, assets. The pricing data
obtained from outside sources is reviewed internally for reasonableness, compared against benchmark
quotes from independent pricing sources, then confirmed or revised accordingly. Commercial paper
and foreign exchange derivative instruments are valued using inputs that are observable in the market
or can be derived principally from or corroborated by observable market data. There were no
substantive changes to the valuation techniques and related inputs used to measure fair value during
fiscal 2013.

Level 3 assets and liabilities measured at fair value on a recurring basis. Auction rate securities are
classified as Level 3 due to a lack of trading in active markets and a lack of observable inputs in measuring
fair value. There were no substantive changes to the valuation techniques and related inputs used to
measure fair value during fiscal 2013.

Visa Europe put option agreement. The Company has granted Visa Europe a perpetual put option
which is carried at fair value in accrued liabilities on the consolidated balance sheets. The fair value of
the put option was $145 million at September 30, 2013 and 2012. Changes in fair value are recorded
as non-cash, non-operating income in the Company’s consolidated statements of operations. See Note
2—Visa Europe. The liability is classified within Level 3 as the assumed probability that Visa Europe
will elect to exercise its option and the estimated P/E differential are among several unobservable
inputs used to value the put option.

Earn-out related to PlaySpan acquisition. In connection with the PlaySpan acquisition, the

Company initially recorded a liability of $24 million to reflect the fair value of a potential earn-out
provision included in the purchase agreement. The liability was classified as Level 3 due to a lack of
observable inputs, such as the likelihood of meeting certain future revenue targets and other
milestones. The fair value of the earn-out was reduced to zero, reflecting payments made in full during
fiscal 2013, upon achieving certain revenue targets and other milestones.

A separate roll-forward of Level 3 investments measured at fair value on a recurring basis is not

presented because the primary activities during fiscal 2013 and 2012 are already discussed above.

Assets Measured at Fair Value on a Nonrecurring Basis

Non-marketable equity investments and investments accounted for under the equity method.
These investments are classified as Level 3 due to the absence of quoted market prices, the inherent
lack of liquidity, and the fact that inputs used to measure fair value are unobservable and require
management’s judgment. When certain events or circumstances indicate that impairment may exist,
the Company revalues the investments using various assumptions, including the financial metrics and

85

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

ratios of comparable public companies. The Company recognized a $15 million other-than-temporary
impairment loss related to these investments during fiscal 2013, compared with a $2 million impairment
loss recognized during fiscal 2012 and no impairment charges during fiscal 2011. At September 30,
2013 and 2012, these investments totaled $30 million and $86 million, respectively. These assets are
classified in other assets on the consolidated balance sheets. See Note 5—Prepaid Expenses and
Other Assets.

Due to a change in the Company’s relationship with one of its investees during fiscal 2013, the
Company reclassified equity securities previously accounted for as an equity method investment, with
a carrying value of $12 million, to long-term available-for-sale investment securities. The fair value of
this investment at September 30, 2013 was $99 million, resulting in the recognition of a pre-tax
unrealized gain of $87 million in other comprehensive income.

Non-financial assets and liabilities. Long-lived assets such as goodwill, indefinite-lived intangible

assets, finite-lived intangible assets, and property, equipment and technology are considered non-
financial assets. The Company does not have any non-financial liabilities measured at fair value on a
non-recurring basis. Finite-lived intangible assets primarily consist of customer relationships,
tradenames, and reseller relationships, all of which were obtained through acquisitions. See Note 7—
Intangible Assets, Net.

If the Company were required to perform a quantitative assessment for impairment testing of
goodwill and indefinite-lived intangible assets, the fair values would generally be estimated using an
income approach. As the assumptions employed to measure these assets on a non-recurring basis are
based on management’s judgment using internal and external data, these fair value determinations are
classified as Level 3 in the fair value hierarchy. The Company completed its annual impairment review
of its indefinite-lived intangible assets and goodwill as of February 1, 2013, and concluded that there
was no impairment. No recent events or changes in circumstances indicate that impairment existed at
September 30, 2013. See Note 1—Summary of Significant Accounting Policies.

Other Financial Instruments not Measured at Fair Value

Certain financial instruments are not measured at fair value on the Company’s consolidated

balance sheet but require disclosure of their fair values, including cash, settlement receivable and
payable, and customer collateral. The estimated fair value of such instruments at September 30, 2013,
approximates their carrying value due to their generally short maturities.

Investments

Trading Investment Securities

Trading investment securities include mutual fund equity security investments related to various
employee compensation and benefit plans. Trading activity in these investments is at the direction of
the Company’s employees. These investments are held in trust and are not available for the
Company’s operational or liquidity needs. Interest and dividend income and changes in fair value are
recorded in non-operating income, and offset in personnel expense on the consolidated statements of
operations. As of September 30, 2013 and 2012, trading investment securities totaled $75 million and
$66 million, respectively.

86

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Available-for-sale Investment Securities

The amortized cost, unrealized gains and losses and fair value of available-for-sale investment

securities are as follows:

September 30, 2013

September 30, 2012

Amortized
Cost

Gross Unrealized

Gains

Losses

Fair
Value

Amortized
Cost

Gross Unrealized

Gains

Losses

Fair
Value

(in millions)

U.S. government-
sponsored debt
securities . . . . . . . . . . . . . . $ 2,701 $

U.S. Treasury
securities . . . . . . . . . . . . . .

1,671

Equity securities . . . . . . . .

14

Corporate debt
securities . . . . . . . . . . . . . .

Auction rate securities . . .

269

7

Total

. . . . . . . . . . . . . . . . . $ 4,662 $

3

2

88

—

—

93

Less: current portion of
available-for-sale
investment securities . . . .

Long-term available-for-
sale investment
securities . . . . . . . . . . . . . .

$ — $ 2,704 $ 2,818 $

—

(1)

—

—

1,673

1,065

101

269

7

4

63

7

$ (1) $ 4,754 $ 3,957 $

3

1

—

—

—

4

$ — $ 2,821

— 1,066

(1)

—

—

3

63

7

$

(1) $ 3,960

(1,994)

$ 2,760

(677)

$ 3,283

The available-for-sale investment securities primarily include U.S. government-sponsored debt
securities, U.S. Treasury securities and corporate debt securities. Available-for-sale debt securities are
presented below in accordance with their stated maturities. The majority of these investments, $2.8
billion, are classified as non-current, as they have stated maturities of more than one year from the
balance sheet date. However, these investments are generally available to meet short-term liquidity
needs.

Amortized Cost

Fair Value

(in millions)

September 30, 2013:

Due within one year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,989

$

1,992

Due after 1 year through 5 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,652

2,654

Due after 5 years through 10 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Due after 10 years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

7

—

7

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

4,648

$

4,653

87

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Investment Income

Investment income is recorded as non-operating income in the Company’s consolidated

statements of operations and consisted of the following:

For the Years Ended
September 30,

2013

2012

2011

Interest and dividend income on cash and investments . . . . . . . . . $

Gain on other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment securities, trading:

Unrealized gains (losses), net

. . . . . . . . . . . . . . . . . . . . . . . . . .

Realized gains (losses), net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment securities, available-for-sale:

Realized (losses) gains, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other-than-temporary impairment on investments . . . . . . . . . . . . . .

27

5

4

2

(1)

(15)

(in millions)

$

$

17

17

9

(1)

—

(6)

16

92

(5)

1

4

—

Investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

22

$

36

$

108

The gain on other investments in fiscal 2011 primarily includes the pre-tax gain from the sale of the

Company’s equity interest in Visa Vale issuer Companhia Brasileira de Soluções e Serviços, or CBSS, of
$85 million.

Note 5—Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consisted of the following:

September 30,
2013

September 30,
2012

(in millions)

Prepaid expenses and maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

111

$

Foreign exchange derivative instruments—(See Note 12—Derivative
Financial Instruments) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23

53

69

13

40

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

187

$

122

88

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Other non-current assets consisted of the following:

September 30,
2013

September 30,
2012

(in millions)

Non-current income tax receivable—(See Note 19—Income Taxes)(1) . . .

$

253

$

Pension assets—(See Note 10—Pension, Postretirement and Other
Benefits)(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other investments—(See Note 4—Fair Value Measurements and
Investments)(3)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term prepaid expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . .

192

30

46

—

23

86

42

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

521

$

151

(1) The increase in non-current income tax receivable is mainly due to amended tax returns filed during

fiscal 2013.

(2) The increase in pension assets was mainly due to a higher-than-expected rate of return on pension
assets during the year and an increase in the discount rate at September 30, 2013 compared to
September 30, 2012.

(3) The decrease in other investments was mainly due to the recognition of an other-than-temporary
impairment loss and subsequent sale of an investment, combined with a reclassification of equity
securities to long-term available-for-sale investment securities following a change in the Company’s
relationship with an investee.

Note 6—Property, Equipment and Technology, Net

Property, equipment and technology, net, consisted of the following:

September 30,
2013

September 30,
2012

(in millions)

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Buildings and building improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Furniture, equipment and leasehold improvements . . . . . . . . . . . . . . . . .

Construction-in-progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total property, equipment and technology . . . . . . . . . . . . . . . . . . . . . . . .

$

71

766

983

74

1,545

3,439

71

751

837

69

1,353

3,081

Accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .

(1,707)

(1,447)

Property, equipment and technology, net . . . . . . . . . . . . . . . . . . . . . . . . .

$

1,732

$

1,634

Technology consists of both purchased and internally developed software. Internally developed

software primarily represents software utilized by the VisaNet electronic payment network and
CyberSource platform. At September 30, 2013 and 2012, accumulated amortization for technology was
$959 million and $812 million, respectively.

89

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

At September 30, 2013, estimated future amortization expense on technology was as follows:

Fiscal (in millions)

2014

2015

2016

2017

2018 and
thereafter

Total

Estimated future amortization
expense . . . . . . . . . . . . . . . . . . . . . . . . $

175

$

162

$

129

$

85

$

35

$

586

Depreciation and amortization expense related to property, equipment and technology was $328

million, $265 million and $225 million for fiscal 2013, 2012 and 2011, respectively. Included in those
amounts was amortization expense on technology of $173 million, $132 million and $102 million for
fiscal 2013, 2012 and 2011, respectively.

Note 7—Intangible Assets, Net

At September 30, 2013 and 2012, the Company’s indefinite-lived intangible assets consisted of
customer relationships of $6.8 billion, Visa tradename of $2.6 billion and a Visa Europe franchise right
of $1.5 billion, all of which were acquired as part of the Company’s October 2007 reorganization.
Customer relationships represent the value of relationships with clients outside of the United States,
excluding the European Union. Tradenames represent the value of the Visa brand outside of the
United States, excluding the European Union. Visa Europe’s franchise right represents the value of the
right to franchise the use of the Visa brand, use of Visa technology and access to the overall Visa
network in the European Union.

Indefinite-lived and finite-lived intangible assets consisted of the following:

September 30, 2013

September 30, 2012

Gross

Accumulated
Amortization

Net

Gross

(in millions)

Accumulated
Amortization

Net

Finite-lived intangible assets:

Customer relationships . . . . . . . . . $ 339 $

(125) $

214 $

339 $

(84) $

Tradenames . . . . . . . . . . . . . . . . . .

192

Reseller relationships . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . .

95

52

(41)

(36)

(8)

151

192

59

44

95

52

(28)

(25)

(4)

255

164

70

48

Total finite-lived intangible assets . . . $ 678 $

(210) $

468 $

678 $

(141) $

537

Indefinite-lived intangible assets . . . .

Total intangible assets, net

. . . . . . . .

10,883

$ 11,351

10,883

$ 11,420

Amortization expense related to finite-lived intangible assets was $69 million, $68 million and $63

million for fiscal 2013, 2012 and 2011, respectively. At September 30, 2013, estimated future
amortization expense on finite-lived intangible assets is as follows:

Fiscal (in millions)

2014

2015

2016

2017

2018 and
thereafter

Total

Estimated future amortization
expense . . . . . . . . . . . . . . . . . . . . . . . . $

66

$

62

$

49

$

47

$

244

$

468

90

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

There was no impairment related to the Company’s indefinite-lived or finite-lived intangible assets

during fiscal 2013, 2012 or 2011.

Note 8—Accrued and Other Liabilities

Accrued liabilities consisted of the following:

September 30,
2013

September 30,
2012

(in millions)

Accrued operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Visa Europe put option—(See Note 2—Visa Europe)(1)

. . . . . . . . . . . . . . .

Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued marketing and product expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued income taxes—(See Note 19—Income Taxes) . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

182

145

60

27

64

135

613

$

$

194

145

59

22

58

106

584

Other long-term liabilities consisted of the following:

September 30,
2013

September 30,
2012

(in millions)

Accrued income taxes—(See Note 19—Income Taxes)(2) . . . . . . . . . . . . . . . $

453

$

Employee benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

86

63

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

602

$

171

93

107

371

(1) The put option is exercisable at any time at the sole discretion of Visa Europe with payment required

285 days thereafter. Classification in current liabilities is not an indication of management’s
expectation of exercise and simply reflects the fact that the obligation resulting from the exercise of
the instrument could become payable within 12 months.

(2) The increase in accrued income taxes is primarily related to increases in unrecognized tax benefits.

Note 9—Debt

Commercial paper program. Visa maintains a commercial paper program to support its working
capital requirements and for other general corporate purposes. On February 7, 2013, the Company
replaced the existing $500 million program with a new commercial paper program. Under the new
program, the Company is authorized to issue up to $3.0 billion in outstanding notes, with maturities up
to 397 days from the date of issuance. The Company had no outstanding obligations under the new
program at September 30, 2013.

Credit facility. On January 31, 2013, the Company entered into an unsecured $3.0 billion revolving

credit facility. This credit facility, which expires on January 30, 2014, replaced the Company’s existing
$3.0 billion credit facility, which would have expired on February 15, 2013. The new credit facility contains

91

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

covenants and events of default customary for facilities of this type. The participating lenders in the new
credit facility include affiliates of certain holders of the Company’s class B and class C common stock and
some of the Company’s clients or affiliates of its clients. The new credit facility is maintained to provide
liquidity in the event of settlement failures by the Company’s clients, to back up the commercial paper
program and for general corporate purposes.

Interest on borrowings under the Credit Facility would be charged at the London Interbank Offered
Rate (“LIBOR”) or an alternative base rate, in each case plus applicable margins that fluctuate based on the
applicable credit rating of the Company’s senior unsecured long-term debt. Visa also agreed to pay a
commitment fee that fluctuates based on the credit rating of the Company’s senior unsecured long-term
debt. Currently, the applicable margin is 0.00% to 0.75% depending on the type of the loan, and the
commitment fee is 0.05%. There were no borrowings under this facility and the Company was in
compliance with all related covenants at September 30, 2013.

Note 10—Pension, Postretirement and Other Benefits

The Company sponsors various qualified and non-qualified defined benefit pension and other

postretirement benefit plans that provide for retirement and medical benefits for substantially all
employees residing in the United States. The Company uses a September 30 measurement date for its
pension and other postretirement benefit plans.

Defined benefit pension plans. The defined benefit pension plan benefits are based on years of
service, age and eligible compensation. Prior to January 1, 2011, employees hired before January 1,
2008 earned benefits based on their pay during their last five years of employment. Employees hired or
rehired on or after January 1, 2008, earned benefits based on a cash balance formula. Effective
January 1, 2011, all employees began accruing benefits under the cash balance formula and ceased
accruing benefits under any other formula. An employee’s cash balance account is credited with an
amount equal to 6% of eligible compensation plus interest based on 30-year Treasury securities. The
funding policy is to contribute annually no less than the minimum required contribution under ERISA.

Postretirement benefits plan. The postretirement benefits plan provides medical benefits for

retirees and dependents who meet minimum age and service requirements. Benefits are provided from
retirement date until age 65. Retirees must contribute on a monthly basis for the same coverage that is
generally available to active employees and their dependents. The Company’s contributions are
funded on a current basis.

92

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Summary of Plan Activities

Change in Benefit Obligation:

Pension Benefits

September 30,

Other
Postretirement Benefits

September 30,

2013

2012

2013

2012

(in millions)

$ 783

$

— $ —

32

—

1

(4)

(4)

—

25

NA

$

$

38

—

1

(3)

(4)

—

32

NA

—

4

(4)

—

4

(4)

— $ —

(25)

$ (32)

— $ —

(4)

(21)

(25)

(4)

(28)

$ (32)

Benefit obligation—beginning of fiscal year . . . . . . . . .

$

990

$ 839

$

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Actuarial (gain) loss . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefit payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefit obligation—end of fiscal year . . . . . . . . . . . . . .

Accumulated benefit obligation . . . . . . . . . . . . . . . . . . .

Change in Plan Assets:

Fair value of plan assets—beginning of fiscal year . . .

Actual return on plan assets . . . . . . . . . . . . . . . . . . . . .

Company contribution . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefit payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

43

35

(127)

(44)

—

897

892

973

126

—

(44)

38

40

132

(60)

1

$ 990

$

$ 982

166

84

(60)

Fair value of plan assets—end of fiscal year . . . . . . . .

$ 1,055

$ 973

Funded status at end of fiscal year . . . . . . . . . . . . . . . .

Recognized in Consolidated Balance Sheets:

Non-current asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-current liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

158

$

(17)

192

$

23

(8)

(26)

(8)

(32)

$

$

$

Funded status at end of fiscal year . . . . . . . . . . . . . . . .

$

158

$

(17)

$

93

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Amounts recognized in accumulated other comprehensive income before tax:

Net actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . . . .

Prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension Benefits

September 30,

Other
Postretirement Benefits

September 30,

2013

2012

2013

2012

$

$

108

(23)

85

$

$

(in millions)
328

$

(33)

295

$

(6)

(11)

(17)

$

$

(3)

(14)

(17)

Amounts from accumulated other comprehensive income to be amortized into net periodic

benefit cost in fiscal 2014:

Actuarial loss (gain) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension
Benefits

Other
Postretirement
Benefits

$

$

(in millions)
$
2

(9)

(7)

$

(1)

(3)

(4)

Benefit obligation and fair value of plan assets with obligations in excess of plan assets:

Accumulated benefit obligation in excess of plan assets

Accumulated benefit obligation—end of year

. . . . . . . . . . . . . . . . . . . . . . .

Fair value of plan assets—end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Projected benefit obligation in excess of plan assets

Benefit obligation—end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fair value of plan assets—end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pension Benefits

September 30,

2013

2012

(in millions)

$

$

$

$

(33)

$

— $

(34)

$

— $

(39)

—

(40)

—

94

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Net periodic pension and other postretirement plan cost:

Pension Benefits

Other
Postretirement Benefits

Fiscal

2013

2012

2011

2013

2012

2011

(in millions)

Service cost . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on assets . . . . . . . . . . . .
Amortization of:
Prior service credit
Actuarial loss (gain)

. . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .

Net benefit cost . . . . . . . . . . . . . . . . . . . . .
Settlement loss . . . . . . . . . . . . . . . . . . . . .

Total net periodic benefit cost

. . . . . . . . .

$ 43
35
(61)

$ 38
40
(55)

$ 41
38
(54)

$ — $ — $ —
1
—

1
—

1
—

(9)
28

$ 36
—

$ 36

(9)
33

$ 47
3

$ 50

(9)
19

$ 35
2

$ 37

(3)
(1)

$ (3)
—

$ (3)

(3)
—

(2)
—

(2)

$

$

(3)
(1)

(3)
—

(3)

$

$

Other changes in plan assets and benefit obligations recognized in other comprehensive

income:

Pension Benefits

Other
Postretirement Benefits

2013

2012

2013

2012

Current year actuarial (gain) loss . . . . . . . . . . . . . . . . . . . .
Amortization of actuarial (loss) gain . . . . . . . . . . . . . . . . . .
Amortization of prior service credit . . . . . . . . . . . . . . . . . . .

$ (191)
(28)
9

Total recognized in other comprehensive income . . . . . . .

$ (210)

Total recognized in net periodic benefit cost and other
comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (174)

$

$

$

$

(in millions)
21
(36)
9

(4)
1
3

$

(3)
—
3

(6)

$ — $ —

44

$

(3)

$

(2)

95

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Weighted Average Actuarial Assumptions:

Discount rate for benefit obligation:(1)
Pension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discount rate for net periodic benefit cost:
Pension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected long-term rate of return on plan assets(2)
. . . . . . . . . . . . . . .
Rate of increase in compensation levels for:
Benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic benefit cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

4.81%
2.76%

3.85%
2.21%
7.00%

4.50%
4.50%

Fiscal

2012

2011

3.85%
2.21%

4.70%
3.39%

4.70%
3.39%
7.50%

5.25%
3.45%
7.50%

4.50%
4.50%

4.50%
4.50%

(1) Based on a “bond duration matching” methodology, which reflects the matching of projected plan
liability cash flows to an average of high-quality corporate bond yield curves whose duration
matches the projected cash flows.

(2) Primarily based on the targeted allocation, and evaluated for reasonableness by considering such
factors as: (i) actual return on plan assets; (ii) historical rates of return on various asset classes in
the portfolio; (iii) projections of returns on various asset classes; and (iv) current and prospective
capital market conditions and economic forecasts.

The assumed annual rate of future increases in health benefits for the other postretirement
benefits plan is 8.5% for fiscal 2014. The rate is assumed to decrease to 5% by 2020 and remain at
that level thereafter. These trend rates reflect management’s expectations of future rates. Increasing or
decreasing the healthcare cost trend by 1% would change the postretirement plan benefit obligation by
less than $1 million.

Pension Plan Assets

Pension plan assets are managed with a long-term perspective to ensure that there is an

adequate level of assets to support benefit payments to participants over the life of the pension plan.
Pension plan assets are managed by external investment managers. Investment manager
performance is measured against benchmarks for each asset class on a quarterly basis. An
independent consultant assists management with investment manager selections and performance
evaluations.

Pension plan assets are broadly diversified to maintain a prudent level of risk and to provide
adequate liquidity for benefit payments. The Company generally evaluates and rebalances the pension
plan assets, as appropriate, to ensure that allocations are consistent with target allocation ranges. The
current target allocation for pension plan assets is as follows: equity securities of 50% to 80%, fixed
income securities of 25% to 35% and other, primarily consisting of cash to meet near term expected
benefit payments and expenses, of up to 7%. At September 30, 2013, pension plan asset allocations
for the above categories were 71%, 26% and 3%, respectively, which were within target allocation
ranges.

96

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The following table sets forth by level, within the fair value hierarchy, the pension plan’s
investments at fair value as of September 30, 2013 and 2012, including the impact of unsettled
transactions:

Fair Value Measurements at September 30,

Level 1

Level 2

Level 3

Total

2013

2012

2013

2012

2013

2012

2013

2012

(in millions)

Cash equivalents . . . . . . . . . . . . . . $ 26 $ 79

$

26 $ 79

Collective investment funds . . . . . .

Corporate debt securities . . . . . . . .

Debt securities of U.S. Treasury
and federal agencies . . . . . . . . . . .

Asset-backed securities . . . . . . . . .

Equity securities . . . . . . . . . . . . . . .

751

242

$ — $ 391

106

115

149

121

$ 23

$ 25

— 391

106

115

149

23

751

121

25

242

Total . . . . . . . . . . . . . . . . . . . . . . . . . $ 777 $ 321 $ 255 $ 627

$ 23

$ 25 $ 1,055 $ 973

Level 1 assets. Cash equivalents (money market funds) and equity securities are classified as

Level 1 within the fair value hierarchy, as fair value is based on quoted prices in active markets.

Level 2 assets. The fair values of government-sponsored and corporate debt securities are based on

quoted prices in active markets for similar assets as provided by third-party pricing vendors. This pricing
data is reviewed internally for reasonableness through comparisons with benchmark quotes from
independent third-party sources. Based on this review, the valuation is confirmed or revised accordingly.
Collective investment funds are unregistered investment vehicles that commingle the assets of multiple
fiduciary clients, such as pension and other employee benefits plans, to invest in portfolios of stocks,
bonds or other securities. A single collective investment fund, previously held by the pension plan, was
ultimately invested in common stocks of companies in the S&P 500 index, and as its own unit value was
not directly observable, it was therefore classified as Level 2.

Level 3 assets. Asset-backed securities are bonds that are backed by various types of assets and
primarily consist of mortgage-backed securities. Asset-backed securities are classified as Level 3 due
to a lack of observable inputs in measuring fair value.

There were no transfers between Level 1 and Level 2 assets during fiscal 2013 or 2012. A

separate roll-forward of Level 3 plan assets measured at fair value is not presented because activities
during fiscal 2013 and 2012 were immaterial.

97

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Cash Flows

Pension
Benefits

Other
Postretirement
Benefits

(in millions)

Actual employer contributions

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected employer contributions

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected benefit payments

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2019-2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

$

$

$

—

84

8

116

105

108

100

96

413

$

$

$

$

$

$

$

$

$

4

4

4

4

4

3

3

3

10

The lower contribution to pension benefits in fiscal 2013 was driven by a higher-than-expected rate

of return on the Company’s plan assets during the year and an increase in the discount rate at
September 30, 2013 compared to September 30, 2012.

Other Benefits

The Company sponsors a defined contribution plan, or 401(k) plan, that covers substantially all of
its employees residing in the United States. Personnel costs included $44 million, $37 million and $34
million in fiscal 2013, 2012 and 2011, respectively, for expenses attributable to the Company’s
employees under the 401(k) plan. The Company’s contributions to this 401(k) plan are funded on a
current basis, and the related expenses are recognized in the period that the payroll expenses are
incurred.

Note 11—Settlement Guarantee Management

The Company indemnifies its financial institution clients for settlement losses suffered due to
failure of any other client to honor Visa-branded cards and payment products processed in accordance
with Visa’s operating regulations. This indemnification creates settlement risk for the Company due to
the difference in timing between the date of a payment transaction and the date of subsequent
settlement. Settlement at risk, or exposure, is estimated based on the sum of the following inputs:
(1) average daily volumes during the quarter multiplied by the estimated number of days to settle plus
a safety margin; (2) four months of rolling average chargebacks volume; and (3) the total balance for
outstanding Visa Travelers Cheques.

The Company maintains and regularly reviews global settlement risk policies and procedures to
manage settlement exposure, which may require clients to post collateral if certain credit standards are
not met.

98

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The Company’s settlement exposure is limited to the amount of unsettled Visa payment

transactions at any point in time. The Company’s estimated maximum settlement exposure increased
to approximately $53.8 billion at September 30, 2013, compared to $49.3 billion at September 30,
2012, as a result of continued growth in the Company’s business. Of these amounts, $3.0 billion and
$3.5 billion at September 30, 2013 and 2012, respectively, were covered by collateral. The decrease in
covered collateral was primarily due to a change in the composition of clients required to post collateral
based on the Company’s settlement risk policies. The total available collateral balances presented
below were greater than the settlement exposure covered by customer collateral held due to instances
in which the available collateral exceeded the total settlement exposure for certain financial institutions
at each date presented.

The Company maintained collateral as follows:

September 30,
2013

September 30,
2012

Cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Pledged securities at market value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Letters of credit

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Guarantees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(in millions)
866

$

256

1,191

1,411

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

3,724

$

823

307

1,084

2,022

4,236

Cash equivalents collateral is reflected in customer collateral on the consolidated balance sheets

as it is held in escrow in the Company’s name. All other collateral is excluded from the consolidated
balance sheets. Pledged securities are held by third parties in trust for the Company and clients.
Letters of credit are provided primarily by client financial institutions to serve as irrevocable guarantees
of payment. Guarantees are provided primarily by parent financial institutions to secure the obligations
of their subsidiaries. The Company routinely evaluates the financial viability of institutions providing the
guarantees.

The fair value of the settlement risk guarantee is estimated using a proprietary model which

considers statistically derived loss factors based on historical experience, estimated settlement
exposures at period end and a standardized grading process for clients (using, where available, third-
party estimates of the probability of customer failure). Historically, the Company experienced minimum
losses, which has contributed to an estimated probability-weighted value of the guarantee of
approximately $1 million at September 30, 2013 and 2012. These amounts were reflected in accrued
liabilities on the consolidated balance sheets.

Note 12—Derivative Financial Instruments

The Company maintains a rolling cash flow hedge program with the objective of reducing
exchange rate risk from forecasted net exposures of revenues derived from and payments made in
non-functional currencies during the following twelve months. The aggregate notional amounts of the
Company’s derivative contracts outstanding in its hedge program were $1.1 billion and $690 million at
September 30, 2013 and 2012, respectively. The growth in the notional value of the Company’s hedge

99

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

program is mainly due to an increase in Visa’s forecasted net exposure, combined with the Company’s
decision to hedge a larger percentage of those forecasted net exposures. As of September 30, 2013,
the Company’s cash flow hedges in an asset position totaled $23 million and were classified in prepaid
expenses and other current assets on the consolidated balance sheet, while cash flow hedges in a
liability position totaled $13 million and were classified in accrued liabilities on the consolidated balance
sheet. These amounts are subject to master netting agreements, which provide the Company with a
legal right to net settle multiple payable and receivable positions with the same counterparty, in a
single currency through a single payment. However, the Company presents fair values on a gross
basis on the consolidated balance sheets. See Note 1—Summary of Significant Accounting Policies.

To qualify for cash flow hedge accounting treatment, the Company formally documents, at inception of

the hedge, all relationships between the hedging transactions and the hedged items, as well as the
Company’s risk management objective and strategy for undertaking various hedge transactions. The
Company also formally assesses whether the derivatives that are used in hedging transactions are highly
effective in offsetting changes in the cash flows of the hedged items and whether those derivatives may be
expected to remain highly effective in future periods.

The Company uses regression analysis to assess effectiveness prospectively and retrospectively.
The effectiveness tests are performed on the foreign exchange forward contracts based on changes in
the spot rate of the derivative instrument compared to changes in the spot rate of the forecasted
hedged transaction. Forward points are excluded for effectiveness testing and measurement purposes.
The excluded forward points are reported in earnings. For fiscal 2013, 2012 and 2011, the amounts by
which earnings were reduced relating to excluded forward points were $14 million, $16 million and
$20 million, respectively.

The effective portion of changes in the fair value of derivative contracts is recorded as a

component of accumulated other comprehensive income or loss on the consolidated balance sheets.
When the forecasted transaction occurs and is recognized in earnings, the amount in accumulated
other comprehensive income or loss related to that hedge is reclassified to operating revenue or
expense. The Company expects to reclassify $29 million pre-tax, to earnings during fiscal 2014.

The Company’s derivative financial instruments are subject to both credit and market risk. The

Company monitors the credit-worthiness of the financial institutions that are counterparties to its
derivative financial instruments and does not consider the risks of counterparty nonperformance to be
significant. The Company mitigates this risk by entering into master netting agreements which require
each party to post collateral against its net liability position with the respective counterparty. As of
September 30, 2013, the Company has posted and received collateral of $4 million and $14 million,
respectively, with counterparties, which are included in prepaid and other current assets, and accrued
liabilities, respectively, on the consolidated balance sheet. Notwithstanding the Company’s efforts to
manage foreign exchange risk, there can be no absolute assurance that its hedging activities will
adequately protect against the risks associated with foreign currency fluctuations. Credit and market
risks related to derivative instruments were not considered significant at September 30, 2013.

Additional disclosures that demonstrate how derivative instruments and related hedged items
affect an entity’s financial position, financial performance and cash flows have not been presented
because the impact of derivative instruments is immaterial to the overall consolidated financial
statements.

100

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Note 13—Enterprise-wide Disclosures and Concentration of Business

The Company’s long-lived net property, equipment and technology assets are classified by major

geographic areas as follows:

September 30,
2013

September 30,
2012

(in millions)

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,621 $

1,539

International

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

111

95

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1,732 $

1,634

Revenue by geographic market is primarily based on the location of the issuing financial
institution. Revenues earned in the United States were approximately 54%, 55% and 56% of total
operating revenues in fiscal 2013, 2012 and 2011, respectively. No individual country, other than the
United States, generated more than 10% of total operating revenues in these years.

A significant portion of Visa’s operating revenues is concentrated among its largest clients. Loss of

business from any of these clients could have an adverse effect on the Company. The Company did
not have any customer that generated greater than 10% of its net operating revenues in fiscal 2013,
2012 or 2011.

Note 14—Stockholders’ Equity

The number of shares of each class and the number of shares of class A common stock on an as-

converted basis at September 30, 2013, are as follows:

(in millions except conversion rate)

Class A common stock . . . . . . . . . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares
Outstanding

Conversion Rate
Into Class A
Common Stock

As-converted
Class A Common
Stock (1)

508

245

27

—

0.4206

1.0000

508

103

27

638

(1) Figures in the table may not recalculate exactly due to rounding. As-converted class A common

stock is calculated based on whole numbers, not the rounded numbers presented.

Reduction in as-converted class A common stock. The following table presents share repurchases

in the open market during the following fiscal years:

(in millions, except per share data)

2013

2012

Shares repurchased in the open market(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33

6

Weighted-average repurchase price per share . . . . . . . . . . . . . . . . . . . . . . . . $

161.94 $

114.87

Total cost

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

5,365 $

710

(1) All shares repurchased in the open market have been retired and constitute authorized but

unissued shares.

101

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

In July 2013, the Company’s board of directors authorized a $1.5 billion share repurchase program

to be in effect through July 2014. As of September 30, 2013, the program had remaining authorized
funds of $251 million. All share repurchase programs authorized prior to July 2013 have been
completed. In October 2013, the Company’s board of directors authorized a new $5.0 billion share
repurchase program.

Under the terms of the retrospective responsibility plan, when the Company makes a deposit into

the litigation escrow account, the shares of class B common stock are subject to dilution through an
adjustment to the conversion rate of the shares of class B common stock to shares of class A common
stock. These deposits have the same economic effect on earnings per share as repurchasing the
Company’s class A common stock, because they reduce the class B conversion rate and consequently
the as-converted class A common stock share count.

The following table presents as-converted class B common stock after deposits into the litigation

escrow account in fiscal 2012. There were no deposits into the litigation escrow account in fiscal 2013.

(in millions, except per share and conversion rate data)

Deposits under the retrospective responsibility plan . . . . . . . . . . . . . . .

Effective price per share(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reduction in equivalent number of shares of class A common
stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Conversion rate of class B common stock to class A common stock
after deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As-converted class B common stock after deposits . . . . . . . . . . . . . . .

Fiscal 2012

July 2012

December 2011

$

$

150

125.50

$

$

1,565

101.75

1

15

0.4206

103

0.4254

104

(1) Effective price per share calculated using the volume-weighted average price of the Company’s

class A common stock over a pricing period in accordance with the Company’s current certificate of
incorporation.

Class B common stock. The class B common stock is not convertible or transferable until the date

on which all of the covered litigation has been finally resolved. This transfer restriction is subject to
limited exceptions, including transfers to other holders of class B common stock. After termination of
the restrictions, the class B common stock will be convertible into class A common stock if transferred
to a person that was not a Visa Member (as defined in the current certificate of incorporation) or similar
person or an affiliate of a Visa Member or similar person. Upon such transfer, each share of class B
common stock will automatically convert into a number of shares of class A common stock based upon
the applicable conversion rate in effect at the time of such transfer.

Adjustment of the conversion rate occurs upon: (i) the completion of any follow-on offering of class

A common stock completed to increase the size of the litigation escrow account (or any cash deposit
by the Company in lieu thereof) resulting in a further corresponding decrease in the conversion rate; or
(ii) the final resolution of the covered litigation and the release of funds remaining on deposit in the
litigation escrow account to the Company resulting in a corresponding increase in the conversion rate.

102

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Class C common stock. As of September 30, 2013, all of the shares of class C common stock
have been released from transfer restrictions, and 125 million shares have been converted from class
C to class A common stock upon their sale into the public market.

Preferred stock. Preferred stock may be issued as redeemable or non-redeemable, and it has
preference over any class of common stock with respect to the payment of dividends and distribution of
the Company’s assets in the event of a liquidation or dissolution. The Company had no shares of
preferred stock outstanding during and at the end of fiscal 2013 and 2012.

Voting rights. Holders of class A common stock have the right to vote on all matters on which
stockholders generally are entitled to vote. Holders of classes B and C common stock have no right to
vote on any matters, except for certain defined matters, including any consolidation, merger,
combination or any decision to exit the core payments business, in which case the holders of classes B
and C common stock are entitled to cast a number of votes equal to the number of shares of classes B
or C common stock held multiplied by the applicable conversion rate in effect on the record date.

Dividends declared. In October 2013, the Company’s board of directors declared a quarterly cash

dividend of $0.40 per share of class A common stock (determined in the case of class B and class C
common stock on an as-converted basis), which will be paid on December 3, 2013, to all holders of
record of the Company’s classes A, B and C common stock as of November 15, 2013. The Company
declared and paid $864 million in dividends in fiscal 2013 at a quarterly rate of $0.33 per share.

Note 15—Earnings Per Share

The following table presents earnings per share for fiscal 2013.(1)

Basic Earnings Per Share

Diluted Earnings Per Share

(in millions, except per share data)

Weighted-
Average
Shares
Outstanding (B)

Earnings per
Share =
(A)/(B)

Income
Allocation
(A) (2)

Weighted-
Average Shares
Outstanding (B)

Earnings per
Share = (A)/(B)

Income
Allocation (A) (2)

$

3,959

786

216

Class A common
stock . . . . . . . . . . . . . . . .

Class B common
stock . . . . . . . . . . . . . . . .

Class C common
stock . . . . . . . . . . . . . . . .

Participating
securities(4) . . . . . . . . . . .

Net income attributable
to Visa Inc. . . . . . . . . . . .

520

245

28

$

$

$

7.61

$ 4,980

656 (3) $

3.20

7.61

784

215

245

28

$

$

7.59

3.19

7.59

19 Not presented

Not presented

$

$

$

19

Not presented

Not presented

$

4,980

103

Class A common
stock . . . . . . . . . . . . . . . .

Class B common
stock . . . . . . . . . . . . . . . .

Class C common
stock . . . . . . . . . . . . . . . .

Participating
securities(4) . . . . . . . . . . .

Net income attributable
to Visa Inc. . . . . . . . . . . .

Class A common
stock . . . . . . . . . . . . . . . .

Class B common
stock . . . . . . . . . . . . . . . .

Class C common
stock . . . . . . . . . . . . . . . .

Participating
securities(4) . . . . . . . . . . .

Net income attributable
to Visa Inc. . . . . . . . . . . .

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The following table presents earnings per share for fiscal 2012.(1)

Basic Earnings Per Share

Diluted Earnings Per Share

(in millions, except per share data)

Income
Allocation (A) (2)

Weighted-
Average
Shares
Outstanding (B)

Earnings per
Share =
(A)/(B)

Income
Allocation
(A) (2)

Weighted-
Average Shares
Outstanding (B)

Earnings per
Share =
(A)/(B)

$

1,664

343

130

524

245

41

$

$

$

3.17

$ 2,144

678 (3) $

1.40

3.17

341

129

245

41

$

$

7

Not presented

Not presented

$

2,144

7 Not presented

Not presented

The following table presents earnings per share for fiscal 2011.(1)

Basic Earnings Per Share

Diluted Earnings Per Share

(in millions, except per share data)

Income
Allocation (A) (2)

Weighted-
Average
Shares
Outstanding (B)

Earnings per
Share =
(A)/(B)

Income
Allocation
(A) (2)

Weighted-
Average
Shares
Outstanding (B)

Earnings per
Share =
(A)/(B)

$

2,638

636

364

509

245

70

$

$

$

5.18

$ 3,650

707(3) $

2.59

5.18

633

363

245

70

$

$

12

Not presented

Not presented

$

3,650

12 Not presented

Not presented

(1) Figures in the table may not recalculate exactly due to rounding. Earnings per share is calculated

based on whole numbers, not the rounded numbers presented.

(2) Net income attributable to Visa Inc. is allocated based on proportional ownership on an as-

converted basis. The weighted-average numbers of shares of as-converted class B common stock
used in the income allocation were 103 million, 108 million and 123 million for fiscal 2013, 2012 and
2011, respectively.

(3) Weighted-average diluted shares outstanding are calculated on an as-converted basis, and include

incremental common stock equivalents, as calculated under the treasury stock method. The
computation includes 2 million common stock equivalents for fiscal 2013 and 3 million for fiscal
2012 and fiscal 2011, because their effect would have been dilutive. The computation excludes less
than 1 million of common stock equivalents for fiscal 2013 and 2012, and 2 million for fiscal 2011
because their effect would have been anti-dilutive.

104

3.16

1.39

3.16

5.16

2.58

5.16

$

$

$

$

$

$

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

(4) Participating securities are unvested share-based payment awards that contain non-forfeitable
rights to dividends or dividend equivalents, such as the Company’s restricted stock awards,
restricted stock units and earned performance-based shares.

Note 16—Share-based Compensation

The Company’s 2007 Equity Incentive Compensation Plan, or the EIP, authorizes the compensation
committee of the board of directors to grant non-qualified stock options (“options”), restricted stock awards
(“RSAs”), restricted stock units (“RSUs”) and performance-based shares to its employees and non-
employee directors, for up to 59 million shares of class A common stock. Shares available for award may
be either authorized and unissued or previously issued shares subsequently acquired by the Company. The
EIP will continue to be in effect until all of the common stock available under the EIP is delivered and all
restrictions on those shares have lapsed, unless the EIP is terminated earlier by the Company’s board of
directors. No awards may be granted under the plan on or after 10 years from its effective date.

Share-based compensation cost is recorded net of estimated forfeitures on a straight-line basis for

awards with service conditions only, and on a graded-vesting basis for awards with service,
performance and market conditions. The Company’s estimated forfeiture rate is based on an
evaluation of historical, actual and trended forfeiture data. For fiscal 2013, 2012, and 2011, the
Company recorded share-based compensation cost of $179 million, $147 million and $154 million,
respectively, in personnel on its consolidated statements of operations. The amount of capitalized
share-based compensation cost was immaterial during fiscal 2013, 2012 and 2011.

Options

Options issued under the EIP expire 10 years from the date of grant and vest ratably over three

years from the date of grant, subject to earlier vesting in full under certain conditions.

During fiscal 2013, 2012 and 2011, the fair value of each stock option was estimated on the date
of grant using a Black-Scholes option pricing model with the following weighted-average assumptions:

Expected term (in years)(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Risk-free rate of return(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected volatility(3)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Expected dividend yield(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

2012

2011

6.08

0.8%

29.3%

0.9%

6.02

1.2%

34.9%

0.9%

5.16

1.2%

33.4%

0.8%

Fair value per option granted . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 39.03

$ 29.65

$ 27.50

(1) Based on a set of peer companies that management believes is generally comparable to Visa.
(2) Based upon the zero coupon U.S. treasury bond rate over the expected term of the awards.
(3) Based on the average of the Company’s implied and historical volatility. As the Company’s

publicly-traded stock history is relatively short, historical volatility relies in part on the historical
volatility of a group of peer companies that management believes is generally comparable to Visa.
The relative weighting between Visa historical volatility and the historical volatility of the peer
companies is based on the percentage of years Visa stock price information has been available
since its initial public offering compared to the expected term. The expected volatilities ranged
from 27% to 29% in fiscal 2013.

(4) Based on the Company’s annual dividend rate on the date of grant.

105

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The following table summarizes the Company’s option activity for fiscal 2013:

Weighted-
Average
Exercise Price
Per Share

Options

Weighted-
Average
Remaining
Contractual
Term
(in years)

Aggregate
Intrinsic
Value (1)
(in millions)

Outstanding at October 1, 2012 . . . . . . . . . .

5,185,675

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . .

579,318

(51,766)

Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,796,021)

Outstanding at September 30, 2013 . . . . . .

3,917,206

Options exercisable at September 30,
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options exercisable and expected to be
vested at September 30, 2013(2)

. . . . . . . . .

2,973,421

3,822,828

$

$

$

$

$

$

$

59.46

147.37

109.35

58.56

72.21

57.74

71.08

5.7

4.8

5.6

$466

$397

$459

(1) Calculated using the closing stock price on the last trading day of fiscal 2013 of $191.10, less the

option exercise price, multiplied by the number of instruments.

(2) Applies a forfeiture rate to unvested options outstanding at September 30, 2013 to estimate the

number expected to vest in the future.

For the options exercised during fiscal 2013, 2012 and 2011, the total intrinsic value was
$176 million, $247 million and $77 million, respectively, and the tax benefit realized was $59 million,
$86 million and $28 million, respectively. As of September 30, 2013, there was $15 million of total
unrecognized compensation cost related to unvested options, which is expected to be recognized over
a weighted-average period of approximately 1.2 years.

Restricted Stock Awards and Restricted Stock Units

RSAs and RSUs issued under the EIP primarily vest ratably over three years from the date of

grant, subject to earlier vesting in full under certain conditions.

Upon vesting, the RSAs are settled in class A common stock on a one-for-one basis. During the

vesting period, RSA award recipients are eligible to receive dividends and participate in the same
voting rights as those granted to the holders of the underlying class A common stock. Upon vesting,
RSUs can be settled in class A common stock on a one-for-one basis or in cash, or a combination
thereof, at the Company’s option. The Company does not currently intend to settle any RSUs in cash.
During the vesting period, RSU award recipients are eligible to receive dividend equivalents, but do not
participate in the voting rights granted to the holders of the underlying class A common stock.

The fair value and compensation cost before estimated forfeitures for RSAs and RSUs is

calculated using the closing price of class A common stock on the date of grant. The weighted-average
grant-date fair value of RSAs granted during fiscal 2013, 2012 and 2011 was $147.18, $96.39 and
$79.80, respectively. The weighted-average grant-date fair value of RSUs granted during fiscal 2013,
2012 and 2011 was $146.18, $96.97 and $79.97, respectively. The total grant-date fair value of RSAs
and RSUs vested during fiscal 2013, 2012 and 2011 was $98 million, $81 million and $55 million,
respectively.

106

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The following table summarizes the Company’s RSA and RSU activity for fiscal 2013:

Weighted-
Average
Grant Date
Fair Value

Weighted-
Average
Remaining
Contractual
Term
(in years)

Aggregate
Intrinsic
Value (1)
(in millions)

Restricted Stock

Awards

Units

RSA

RSU

RSA

RSU

RSA

RSU

Outstanding at October 1,
2012 . . . . . . . . . . . . . . . . . . . . . . 1,736,989

637,645

$ 88.77

$ 91.17

Granted . . . . . . . . . . . . . . . . . . .

895,659

329,322

$147.18

$146.18

Vested . . . . . . . . . . . . . . . . . . . .

(834,269)

(289,821)

$ 87.02

$ 88.22

Forfeited . . . . . . . . . . . . . . . . . . .

(100,398)

(27,464)

$109.62

$112.27

Outstanding at September 30,
2013. . . . . . . . . . . . . . . . . . . . . . . 1,697,981

649,682

$119.20

$119.49

1.5

1.3

$324

$124

(1) Calculated by multiplying the closing stock price on the last trading day of fiscal 2013 of $191.10 by

the number of instruments.

At September 30, 2013, there was $117 million and $38 million of total unrecognized
compensation cost related to unvested RSAs and RSUs, respectively, which is expected to be
recognized over a weighted-average period of approximately 1.5 years for RSAs and 1.3 years for
RSUs.

Performance-based Shares

The following table summarizes the maximum number of performance-based shares which could

be earned and related activity for fiscal 2013:

Weighted-
Average
Grant Date
Fair Value

Weighted-
Average
Remaining
Contractual
Term
(in years)

Aggregate
Intrinsic
Value (1)
(in millions)

Shares

Outstanding at October 1, 2012 . . . . . . . . . . .

526,227 $

88.56

Granted(2)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

230,518 $

164.14

Vested and earned . . . . . . . . . . . . . . . . . . . . . .

(271,418) $

Unearned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(9,928) $

85.87

85.05

Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,500) $

129.36

Outstanding at September 30, 2013 . . . . . . . .

459,899 $

126.24

1.0

$88

(1) Calculated by multiplying the closing stock price on the last trading day of fiscal 2013 of $191.10

by the number of instruments.

(2) Represents the maximum number of performance-based shares which could be earned.

For the Company’s performance-based shares, in addition to service conditions, the ultimate

number of shares to be earned depends on the achievement of both performance and market
conditions. The performance condition is based on the Company’s earnings per share target. The

107

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

market condition is based on the Company’s total shareholder return ranked against that of other
companies that are included in the Standard & Poor’s 500 Index. The fair value of the performance-
based shares, incorporating the market condition, is estimated on the grant date using a Monte Carlo
simulation model. The grant-date fair value of performance-based shares in fiscal 2013, 2012 and
2011 was $164.14, $97.84 and $85.05 per share, respectively. Earned performance shares granted in
fiscal 2013 and 2012 vest approximately three years from the initial grant date. Earned performance
shares granted in fiscal 2011 vest in two equal installments approximately two and three years from
their respective grant dates. All performance awards are subject to earlier vesting in full under certain
conditions.

Compensation cost for performance-based shares is initially estimated based on target

performance. It is recorded net of estimated forfeitures and adjusted as appropriate throughout the
performance period. At September 30, 2013, there was $15 million of total unrecognized compensation
cost related to unvested performance-based shares, which is expected to be recognized over a
weighted-average period of approximately 1.0 years.

Note 17—Commitments and Contingencies

Commitments. The Company leases certain premises and equipment throughout the world with

varying expiration dates. The Company incurred total rent expense of $94 million, $89 million and $76
million in fiscal 2013, 2012 and 2011, respectively. Future minimum payments on leases, and
marketing and sponsorship agreements per fiscal year, at September 30, 2013, are as follows:

(in millions)

2014

2015

2016

2017

2018

Thereafter

Total

Operating leases . . . . . . . . . . . . . .

$ 100

$ 77 $

43 $ 35

$ 20

Marketing and sponsorships . . . . .

116

117

61

54

54

Total

. . . . . . . . . . . . . . . . . . . . . . . .

$ 216

$ 194 $ 104 $ 89

$ 74

$

$

82

$ 357

178

260

580

$ 937

Select sponsorship agreements require the Company to spend certain minimum amounts for

advertising and marketing promotion over the life of the contract. For commitments where the
individual years of spend are not specified in the contract, the Company has estimated the timing of
when these amounts will be spent. In addition to the fixed payments stated above, select sponsorship
agreements require the Company to undertake marketing, promotional or other activities up to stated
monetary values to support events which the Company is sponsoring. The stated monetary value of
these activities typically represents the value in the marketplace, which may be significantly in excess
of the actual costs incurred by the Company.

Client incentives. The Company has agreements with financial institution clients and other
business partners for various programs designed to build payments volume, increase Visa-branded
card and product acceptance and win merchant routing transactions. These agreements, with original
terms ranging from one to thirteen years, can provide card issuance and/or conversion support,
volume/growth targets and marketing and program support based on specific performance
requirements. These agreements are designed to encourage client business and to increase overall
Visa-branded payment and transaction volume, thereby reducing per-unit transaction processing costs
and increasing brand awareness for all Visa clients.

Payments made that qualify for capitalization, and obligations incurred under these programs are
reflected on the consolidated balance sheet. Client incentives are recognized primarily as a reduction

108

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

to operating revenue in the period the related volumes and transactions occur, based on
management’s estimate of the client’s performance in accordance with the terms of the incentive
agreement. The agreements may or may not limit the amount of client incentive payments.

The table below sets forth the expected future reduction of revenue per fiscal year for client

incentive agreements in effect at September 30, 2013:

(in millions)

2014

2015

2016

2017

2018

Thereafter

Total

Client incentives . . . . . . . . . $ 2,450

$ 2,206

$ 1,802

$ 1,429

$ 987

$ 1,447

$10,321

The amount of client incentives recorded as a reduction of revenue in future periods under the
Company’s incentive arrangements, will be greater or less than the estimates above due to changes in
performance expectations, actual client performance, amendments to existing contracts or the
execution of new contracts. Based on these agreements, increases in incentive payments are
generally driven by increased payment and transaction volume, and as a result, in the event incentive
payments exceed the above estimates, such payments are not expected to have a material effect on
the Company’s financial condition, results of operations or cash flows.

Note 18—Related Parties

Visa considers an entity to be a related party for purposes of this disclosure if that entity owns

more than 10% of Visa’s total voting common stock at the end of the fiscal year, or if an officer or
employee of that entity also serves on the Company’s board of directors. The Company considers an
investee to be a related party if the Company’s: (i) ownership interest in the investee is greater than or
equal to 10% or (ii) if the investment is accounted for under the equity method of accounting. At
September 30, 2013 and 2012, no entity owned more than 10% of the Company’s total voting common
stock. Except as described below, there were no significant transactions with related parties during
fiscal 2013, 2012 and 2011.

In fiscal 2011, the Company recognized $172 million in operating revenues from clients that were

represented on the Company’s board of directors. Due to changes in the board of directors made in
January 2011, the Company’s non-executive board members are now comprised exclusively of
independent directors, and these clients are no longer considered related parties.

Note 19—Income Taxes

The Company’s income before taxes by fiscal year consisted of the following:

U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 5,992

(in millions)
$ 1,030

$ 4,650

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,265

1,177

1,006

Total income before taxes and non-controlling interest . . . . . . . . . . . .

$ 7,257

$ 2,207

$ 5,656

2013

2012

2011

U.S. income before taxes included $2.0 billion, $1.6 billion and $1.3 billion from non-U.S. clients

for fiscal 2013, 2012 and 2011, respectively.

109

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Income tax provision by fiscal year consisted of the following:

2013

2012

2011

(in millions)

Current:

U.S. federal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

568

$ 1,376

$ 1,365

State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-U.S.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(58)

239

749

165

214

311

168

1,755

1,844

Deferred:

U.S. federal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,401

(1,276)

160

State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

114

13

(415)

1

(2)

8

Total deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,528

(1,690)

166

Total income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,277

$

65

$ 2,010

110

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The tax effect of temporary differences that give rise to significant portions of deferred tax

assets and liabilities at September 30, 2013 and 2012, are presented below:

2013

2012

(in millions)

Deferred Tax Assets:

Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

154

$

Comprehensive (income) loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investments in joint ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued litigation obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Client incentives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net operating loss carryforward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Federal benefit of state taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Federal benefit of foreign taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred Tax Liabilities:

(8)

14

1

226

31

22

176

13

108

(25)

712

Property, equipment and technology, net . . . . . . . . . . . . . . . . . . . . . . . .

Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreign taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(310)

(4,003)

(55)

(12)

103

102

11

1,654

227

33

23

90

16

92

(13)

2,338

(288)

(4,027)

(44)

(10)

Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,380)

(4,369)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (3,668) $

(2,031)

Total net deferred tax assets and liabilities are included in the Company’s consolidated balance

sheets as follows:

September 30,
2013

September 30,
2012

(in millions)

Current deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

481

Non-current deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,149)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (3,668)

$

$

2,027

(4,058)

(2,031)

The decrease in the deferred tax asset for accrued litigation obligation reflects the $1.6 billion
reduction in tax payable due to the fiscal 2013 tax deductions of the $4.4 billion covered litigation
payments. See Note 3— Retrospective Responsibility Plan and Note 20—Legal Matters.

In assessing the realizability of deferred tax assets, management considers whether it is more

likely than not that all or some portion of the deferred tax assets will not be realized. The ultimate

111

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

realization of the deferred tax assets is dependent upon the generation of future taxable income during
the periods in which those temporary differences are deductible. The fiscal 2013 and 2012 valuation
allowances relate primarily to foreign net operating losses from subsidiaries acquired in recent years.

As of September 30, 2013, the Company had $56 million state and $115 million foreign net
operating loss carryforwards. The state net operating loss carryforwards will expire in fiscal 2025
through 2031. The foreign net operating loss may be carried forward indefinitely. The Company
expects to fully utilize the state net operating loss carryforwards in future years.

As of September 30, 2013, the Company also had federal and state research and development
tax credit carryforwards of $2 million and $21 million, respectively. The federal carryforwards will expire
in fiscal 2029. The state carryforwards may be carried forward indefinitely. The Company also has
federal alternative minimum tax credits of approximately $1 million, which do not expire. The Company
expects to realize the benefit of the credit carryforwards in future years.

The income tax provision differs from the amount of income tax determined by applying the

applicable U.S. federal statutory rate of 35% to pretax income, as a result of the following:

U.S. federal income tax at statutory
rate . . . . . . . . . . . . . . . . . . . . . . . . . . .

State income taxes, net of federal
benefit . . . . . . . . . . . . . . . . . . . . . . . . .

Non-U.S. tax effect, net of federal
benefit . . . . . . . . . . . . . . . . . . . . . . . . .

Reversal of tax reserves related to
the deductibility of covered litigation
expense . . . . . . . . . . . . . . . . . . . . . . .

Remeasurement of deferred taxes
due to:

California state apportionment rule
changes . . . . . . . . . . . . . . . . . . . . . . .

Other state apportionment
changes . . . . . . . . . . . . . . . . . . . . . . .

Revaluation of Visa Europe put
option . . . . . . . . . . . . . . . . . . . . . . . . .

Other, net

. . . . . . . . . . . . . . . . . . . . . .

For the Years Ended September 30,

2013

2012

2011

Dollars

Percent

Dollars

Percent

Dollars

Percent

(in millions, except percentages)

$ 2,540

35 % $ 772

35 % $ 1,980

35 %

42

1 %

36

2 %

203

4 %

(328)

(5)%

(257)

(12)%

(150)

(2)%

—

— %

(299)

(14)%

—

— %

—

— %

(208)

(9)%

—

— %

(6)

— %

—

29

— %

— %

11

—

10

1 %

(3)

— %

— %

— %

(43)

23

(1)%

— %

36 %

Income tax provision . . . . . . . . . . . . .

$ 2,277

31 % $ 65

3 % $ 2,010

112

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

The effective income tax rate in fiscal 2013 differs from the rates in fiscal 2012 and 2011 mainly

due to:

(cid:129)

(cid:129)

(cid:129)
(cid:129)

the decrease in overall ongoing state tax rate beginning in fiscal 2012 as a result of changes
in California apportionment rules adopted in that year;
a tax benefit recognized in fiscal 2013 as a result of new guidance issued by the state of
California regarding apportionment rules for years prior to fiscal 2012;
certain foreign tax credit benefits related to prior years recognized in fiscal 2013; and
the absence of the following in fiscal 2013:
(cid:129)

the fiscal 2012 reversal of previously recorded tax reserves associated with uncertainties
related to the deductibility of covered litigation expense;
a fiscal 2012 one-time, non-cash benefit from the remeasurement of existing net deferred
tax liabilities due to the changes in California apportionment rules adopted in that year;
the effect of applying the aforementioned fiscal 2012 tax benefits to a fiscal 2012 pre-tax
income that was reduced by the $4.1 billion covered litigation provision; and
the nontaxable revaluation of the Visa Europe put option recorded in fiscal 2011.

(cid:129)

(cid:129)

(cid:129)

Current income taxes receivable were $142 million and $179 million at September 30, 2013 and

2012, respectively. Non-current income taxes receivable of $253 million were included in other assets
at September 30, 2013. See Note 5—Prepaid Expenses and Other Assets. At September 30, 2013
and 2012, income taxes payable of $64 million and $58 million, respectively, were included in accrued
income taxes as part of accrued liabilities, and accrued income taxes of $453 million and $171 million,
respectively, were included in other long-term liabilities. See Note 8—Accrued and Other Liabilities.

Cumulative undistributed earnings of the Company’s international subsidiaries that are intended to

be reinvested indefinitely outside the United States amounted to $3.8 billion at September 30, 2013.
The amount of income taxes that would have resulted had such earnings been repatriated is not
practicably determinable.

The Company’s largest operating hub outside the United States is located in Singapore. It

operates under a tax incentive agreement which is effective through September 30, 2014, and may be
extended through September 30, 2023, if certain additional requirements are satisfied. The tax
incentive agreement is conditional upon certain employment and investment thresholds being met by
the Company. The tax incentive agreement decreased Singapore tax by $158 million, $130 million and
$111 million, and the benefit of the tax incentive agreement on diluted earnings per share was
$0.24, $0.19 and $0.16 in fiscal 2013, 2012 and 2011, respectively.

In accordance with Accounting Standards Codification 740, the Company is required to inventory,

evaluate and measure all uncertain tax positions taken or to be taken on tax returns, and to record
liabilities for the amount of such positions that may not be sustained, or may only partially be
sustained, upon examination by the relevant taxing authorities.

At September 30, 2013 and 2012, the Company’s total gross unrecognized tax benefits were
$1.0 billion and $679 million, respectively, exclusive of interest and penalties described below. Included
in the $1.0 billion and $679 million are $801 million and $537 million of unrecognized tax benefits,
respectively, that if recognized, would reduce the effective tax rate in a future period.

113

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

A reconciliation of beginning and ending unrecognized tax benefits by fiscal year is as follows:

Beginning balance at October 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

Increases of unrecognized tax benefits related to prior years . . . . . . . . . . . . . . . .

Decreases of unrecognized tax benefits related to prior years . . . . . . . . . . . . . . .

Increases of unrecognized tax benefits related to current year . . . . . . . . . . . . . . .

Reductions related to lapsing statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . .

2013

2012

(in millions)

679

335

(133)

144

(2)

$ 850

186

(445)

89

(1)

Ending balance at September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,023

$ 679

It is the Company’s policy to account for interest expense and penalties related to uncertain tax

positions in non-operating income, and general and administrative expense, respectively, in its
consolidated statements of operations. In fiscal 2013, the Company recognized $9 million of interest
expense, related to uncertain tax positions. In fiscal 2012 and 2011, the Company reversed
$45 million, and recognized $7 million, of interest expense, respectively, related to uncertain tax
positions. In fiscal 2013, 2012 and 2011, the Company reversed $4 million, $1 million and $2 million of
penalties, respectively. At September 30, 2013 and 2012, the Company had accrued interest of $29
million and $20 million, respectively, and accrued penalties of $3 million and $7 million, respectively,
related to uncertain tax positions in its other long-term liabilities.

In September 2012, the IRS completed the examination of the Company’s fiscal 2006, 2007 and

2008 U.S. federal income tax returns with no significant adjustments. The statute of limitations for
these years is expected to expire in December of 2013.

The IRS began the examination of the Company’s fiscal 2009, 2010 and 2011 tax returns in fiscal

2013. The Company’s California fiscal 2006, 2007 and 2008 tax returns are currently under
examination. Except for certain outstanding refund claims, the federal and California statutes of
limitations have expired for fiscal years prior to fiscal 2006. During fiscal 2013, the Canada Revenue
Agency (CRA) completed its examination of the Company’s fiscal 2003 to 2011 Canadian tax returns
and proposed certain assessments. The Company has filed or will file notices of objection against
these assessments and believes that its income tax provision adequately reflects its obligations to the
CRA. The Company is also subject to examinations by various state and foreign tax authorities. All
material state and foreign tax matters have been concluded for years through fiscal 2002. The timing
and outcome of the final resolutions of the federal, state and foreign tax examinations and refund
claims are uncertain. As such, it is not reasonably possible to estimate the impact that the final
outcomes could have on the Company’s unrecognized tax benefits in the next 12 months.

Note 20—Legal Matters

The Company is party to various legal and regulatory proceedings. Some of these proceedings

involve complex claims that are subject to substantial uncertainties and unascertainable damages.
Accordingly, except as disclosed, the Company has not established reserves or ranges of possible loss
related to these proceedings, as at this time in the proceedings, the matters do not relate to a probable
loss and/or the amount or range of losses are not reasonably estimable. Although the Company
believes that it has strong defenses for the litigation and regulatory proceedings described below, it

114

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

could, in the future, incur judgments or fines or enter into settlements of claims that could have a
material adverse effect on the Company’s financial position, results of operations or cash flows. From
time to time, the Company may engage in settlement discussions or mediations with respect to one or
more of its outstanding litigation matters, either on its own behalf or collectively with other parties.

The litigation accrual is an estimate and is based on management’s understanding of its litigation
profile, the specifics of each case, advice of counsel to the extent appropriate and management’s best
estimate of incurred loss as of the balance sheet date.

The following table summarizes the activity related to accrued litigation.

Fiscal 2013 Fiscal 2012

(in millions)

Balance at October 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4,386

$

425

Provision for unsettled legal matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest accretion on settled matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3

—

Payments on unsettled matters(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,033)

4,100

1

—

Payments on settled matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(351)

(140)

Balance at September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

5

$ 4,386

(1) On December 10, 2012, the Company paid approximately $4.0 billion from the litigation escrow

account into a settlement fund established pursuant to the definitive class settlement agreement in
the interchange multidistrict litigation. The settlement with the class plaintiffs is subject to final court
approval, which the Company cannot assure will be received, and to the adjudication of any
appeals. See further discussion below.

Covered Litigation

Visa Inc., Visa U.S.A. and Visa International are parties to certain legal proceedings that are
covered by the retrospective responsibility plan, which the Company refers to as the covered litigation.
See Note 3—Retrospective Responsibility Plan. An accrual for the covered litigation and a charge to
the litigation provision are recorded when loss is deemed to be probable and reasonably estimable. In
making this determination, the Company evaluates available information, including but not limited to
actions taken by the litigation committee. The total accrual related to the covered litigation could be
either higher or lower than the escrow account balance. The Company recorded an additional accrual
of $4.1 billion for the covered litigation during fiscal 2012, which increased its total reserve for the
covered litigation from $285 million to $4.4 billion. During fiscal 2013, the Company paid approximately
$4.4 billion from the litigation escrow account into settlement funds pursuant to settlement agreements
with individual and class plaintiffs in the interchange multidistrict litigation.

The Attridge Litigation

On December 8, 2004, a complaint was filed in California state court on behalf of an alleged class

of consumers asserting claims against Visa U.S.A., Visa International and MasterCard. The claims in
this action, Attridge v. Visa U.S.A. Inc., et al., allege that Visa’s bylaw 2.10(e) and MasterCard’s
Competitive Programs Policy, which prohibited their respective members from issuing American
Express or Discover cards, constitute unlawful restraints of trade under California’s Unfair Competition

115

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Law and the Cartwright Act. On May 19, 2006, the court entered an order dismissing plaintiff’s
Cartwright Act claims with prejudice but allowing the plaintiff to proceed with his Unfair Competition
Law claims, which seek restitution, injunctive relief, and attorneys’ fees and costs. On December 14,
2007, the plaintiff amended his complaint to add Visa Inc. as a defendant.

In the separate “Indirect Purchaser” Credit/Debit Card Tying Cases, also pending in California

state court (see below), Visa entered into a settlement agreement on September 14, 2009 which
potentially could have had the effect of releasing the claims asserted in the Attridge case, subject to
the ruling of the Attridge court. On August 23, 2010, final approval of the Credit/Debit Card Tying
Cases settlement was granted. The plaintiff in Attridge and others appealed the final approval order.
On February 15, 2011, the court ordered that the Attridge case be stayed until 30 days following the
final resolution of the appeals in the Credit/Debit Card Tying Cases. On January 9, 2012, the appeals
court reversed the approval of the Credit/Debit Card Tying Cases settlement, and the case was
remanded to the trial court for consideration of the fairness and adequacy of the settlement in light of
the inclusion of the Attridge claims in the release.

The parties in the Credit/Debit Card Tying Cases subsequently agreed upon a revised written
settlement agreement, which was finally approved by the court on April 11, 2013. Objectors have filed
notices of appeal in those cases and the Attridge case. On September 18, 2013, in light of the
proceedings in the Credit/Debit Card Tying Cases, the Attridge case was stayed until April 11, 2014.

Interchange Multidistrict Litigation (MDL)

Beginning in May 2005, approximately fifty-five complaints (all but thirteen of which were styled as

class actions) were filed in U.S. federal district courts by merchants against Visa U.S.A., Visa
International, and/or MasterCard, and in some cases, certain Visa member financial institutions. The
complaints challenged, among other things, Visa’s and MasterCard’s purported setting of interchange
reimbursement fees, their “no surcharge” rules, and alleged tying and bundling of transaction fees
under the federal antitrust laws, and, in some cases, certain state unfair competition laws. On
October 19, 2005, the Judicial Panel on Multidistrict Litigation issued an order transferring the cases to
the U.S. District Court for the Eastern District of New York for coordination of pre-trial proceedings in
MDL 1720. A group of purported class plaintiffs filed a Second Consolidated Amended Class Action
Complaint on January 29, 2009 which, together with the thirteen complaints brought by individual
merchants, sought money damages alleged to range in the tens of billions of dollars (subject to
trebling), as well as attorneys’ fees and injunctive relief. The class plaintiffs also filed a Second
Supplemental Class Action Complaint against Visa Inc. and certain member financial institutions
challenging Visa’s reorganization and IPO under the antitrust laws and seeking unspecified money
damages and declaratory and injunctive relief, including an order that the IPO be unwound.

On July 1, 2007, as part of the retrospective responsibility plan, Visa U.S.A. and Visa International

entered into an interchange judgment sharing agreement with certain member financial institutions of
Visa U.S.A.

On February 7, 2011, Visa entered into an omnibus agreement that confirmed and memorialized

the signatories’ intentions with respect to the loss sharing agreement, the judgment sharing agreement
and other agreements relating to the interchange multidistrict litigation. Under the omnibus agreement,
the monetary portion of any settlement of the interchange multidistrict litigation covered by the omnibus
agreement would be divided into a MasterCard portion at 33.3333% and a Visa portion at 66.6667%. In
addition, the monetary portion of any judgment assigned to Visa-related claims in accordance with the

116

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

omnibus agreement would be treated as a Visa portion. Visa would have no liability for the monetary
portion of any judgment assigned to MasterCard-related claims in accordance with the omnibus
agreement, and if a judgment is not assigned to Visa-related claims or MasterCard-related claims in
accordance with the omnibus agreement, then any monetary liability would be divided into a
MasterCard portion at 33.3333% and a Visa portion at 66.6667%. The Visa portion of a settlement or
judgment covered by the omnibus agreement would be allocated in accordance with specified
provisions of the Company’s retrospective responsibility plan. The litigation provision on the
consolidated statements of operations is not impacted by the execution of the omnibus agreement.

On October 19, 2012, the Company and the individual plaintiffs whose claims were consolidated

with the MDL (the “Individual Plaintiffs”) signed a settlement agreement to resolve the Individual
Plaintiffs’ claims against the Company for approximately $350 million. This payment was made from
the litigation escrow account under the retrospective responsibility plan on October 29, 2012. On
November 6, 2012, the court entered an order dismissing the Individual Plaintiffs’ claims with prejudice.

In addition, on October 19, 2012, Visa Inc., its wholly-owned subsidiaries Visa U.S.A. and Visa

International, MasterCard Incorporated, MasterCard International Incorporated, various U.S. financial
institution defendants, and the class plaintiffs signed a settlement agreement (the “Settlement
Agreement”) to resolve the class plaintiffs’ claims.

The terms of the Settlement Agreement include, among other terms:

(cid:129) A comprehensive release from participating class members for liability arising out of claims
asserted in the litigation, and a further release to protect against future litigation regarding
default interchange and the other U.S. rules at issue in the MDL;

(cid:129) Settlement payments from the Company of approximately $4.0 billion, to be paid from the

Company’s previously funded litigation escrow account established under the retrospective
responsibility plan, see Note 3—Retrospective Responsibility Plan;

(cid:129) Distribution to class merchants of an amount equal to 10 basis points of default interchange
across all credit rate categories for a period of eight consecutive months, which otherwise
would have been paid to issuers and which effectively reduces credit interchange for that
period of time. The eight month period for the reduction would begin within 60 days after
completion of the court-ordered period during which individual class members may opt out
of this settlement;

(cid:129) Certain modifications to the Company’s rules, including modifications to permit surcharging
on credit transactions under certain circumstances, subject to a cap and a level playing field
with other general purpose card competitors; and

(cid:129) Agreement that the Company will meet with merchant buying groups that seek to negotiate

interchange rates collectively.

The district court entered the preliminary approval order of the Settlement Agreement on

November 27, 2012. On November 27, 2012, certain objectors filed a notice of appeal from the
preliminary approval order in the U.S. Court of Appeals for the Second Circuit. On December 10, 2012,
the court of appeals entered an order deferring briefing for the appeal until after the district court enters
an order of final approval and final judgment with respect to the settlement, or otherwise concludes the
matters by entry of a final judgment.

On December 10, 2012, Visa paid approximately $4.0 billion from the litigation escrow account

into a settlement fund established pursuant to the Settlement Agreement.

117

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Certain merchants in the proposed settlement classes thereafter objected to the settlement, opted
out of the damages portion of the class settlement, and/or are seeking to opt out of the rules portion of
the class settlement. Details of merchants who have filed an opt-out claim may be found below (see
“Interchange Opt-out Litigation” below).

Certain competitors and other interested parties have also objected to the class settlement,
including Discover, which filed a motion to intervene on May 28, 2013. Discover sought, among other
things, to object to the Settlement Agreement and to file a proposed complaint challenging certain
aspects of the Settlement Agreement as a restraint of trade in violation of Section 1 of the Sherman
Act. On August 16, 2013, defendants responded to Discover’s objections. On September 12, 2013, the
district court held a hearing on the motion for final approval of the class settlement. Until the Settlement
Agreement is finally approved by the court and any appeals are finally adjudicated, no assurance can
be provided that the Company will be able to resolve the class plaintiffs’ claims as contemplated by the
Settlement Agreement.

Under the Settlement Agreement, if class members opt out of the damages portion of the class

settlement, the defendants are entitled to receive payments of no more than 25% of the original cash
payments made into the settlement fund, based on the percentage of payment card sales volume for a
defined period attributable to merchants who opted out (the “takedown payments”). The class
administrator has filed an amended report stating that the administrator had received 7,953 requests to
opt out of the settlement, some of which may include multiple merchants. Based on the payment card
sales volume of merchants requesting to opt out, in the event of final approval, the defendants will
receive takedown payments equal to an amount calculated as 25% of the original cash payments
made into the settlement fund. Visa’s portion of the takedown payments is calculated to be
approximately $1.1 billion, and would be deposited into the litigation escrow account.

Interchange Opt-out Litigation

Beginning in May 2013, approximately twenty opt-out cases have been filed by hundreds of
merchants in various federal district courts, generally pursuing damages claims on allegations similar
to those raised in MDL 1720. A similar case has been filed by a merchant in Texas state court. A
number of the cases also include allegations that Visa has monopolized, attempted to monopolize,
and/or conspired to monopolize debit card-related market segments, and one of the cases seeks an
injunction against the fixed acquirer network fee. The cases name as defendants Visa Inc., Visa
U.S.A., Visa International, MasterCard Incorporated, and MasterCard International Incorporated,
although some also include certain U.S. financial institutions as defendants. All but one of the cases
originally filed in federal court either were filed in the U.S. District Court for the Eastern District of New
York and have been assigned to the judge presiding over MDL 1720, or have been transferred by the
Judicial Panel on Multidistrict Litigation for inclusion in MDL 1720. Visa is seeking to transfer that one
case to MDL 1720, and the plaintiff in that case has filed a motion opposing such transfer. Visa has
also removed the Texas state court case to federal court and is seeking to transfer it to MDL 1720; the
plaintiff in that case has opposed such transfer. Cases that are transferred to or otherwise included in
MDL 1720 will be covered litigation for purposes of the retrospective responsibility plan. See Note 3—
Retrospective Responsibility Plan.

On May 24, 2013, Visa, MasterCard, and certain U.S. financial institution defendants in MDL 1720

filed a complaint in the Eastern District of New York against certain named class representative
plaintiffs who had opted out or stated their intention to opt out of the damages portion of the MDL class

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

settlement. On June 10, 2013, Visa filed a similar complaint in the Eastern District of New York against
Wal-Mart Stores Inc. Both complaints seek a declaration that, from January 1, 2004 to November 27,
2012, the time period for which opt-outs may seek damages under the MDL class settlement, Visa’s
conduct in, among other things, continuing to set default interchange rates, maintaining its “honor all
cards” rule, enforcing certain rules relating to merchants, and restructuring itself, did not violate federal
or state antitrust laws. Both cases have been assigned to the same district court judge presiding over
MDL 1720.

Other Litigation

“Indirect Purchaser” Actions

Complaints were filed on behalf of consumers in nineteen different states and the District of
Columbia against Visa U.S.A. and MasterCard (and, in California, Visa International). The complaints
allege, among other things, that Visa U.S.A.’s “honor all cards” rule and a similar MasterCard rule
violated state antitrust and consumer protection laws, and common law. The claims in these class
actions asserted that merchants, faced with excessive merchant discount fees, passed on some
portion of those fees to consumers in the form of higher prices on goods and services sold. Plaintiffs
seek money damages and injunctive relief. Visa U.S.A. has been successful in the majority of these
cases, as courts in eighteen jurisdictions have granted Visa U.S.A.’s motion to dismiss for failure to
state a claim or plaintiffs have voluntarily dismissed their complaints. In California, in the consolidated
Credit/Debit Card Tying Cases, the court dismissed claims brought under the Cartwright Act, but
denied a similar motion with respect to Unfair Competition Law claims for unlawful, unfair and/or
fraudulent business practices. On October 3, 2008, the parties agreed to confidential settlement terms
to resolve the dispute. A written settlement agreement executed on September 14, 2009, was
submitted to the court for approval. After the parties amended the settlement agreement in certain
respects, the court entered an order granting final approval on August 23, 2010. The plaintiff in
Attridge, who had filed objections to the settlement, filed a notice of appeal from the final approval
order, as did other objectors to the settlement. The amount of the settlement is not considered material
to the consolidated financial statements.

On January 9, 2012, the Court of Appeal of the State of California reversed the judgment

approving the settlement agreement, and the case was remanded to the trial court for consideration of
the fairness and adequacy of the settlement in light of the inclusion of the Attridge claims in the
release. The parties subsequently agreed upon a revised written settlement agreement. On April 11,
2013, the court entered an order finally approving the settlement and entered judgment. Objectors to
the settlement have filed notices of appeal.

Vale Canjeable

In November and December of 2006, Vale Canjeable Ticketven, C.A. filed two separate actions
against Todoticket 2004, C.A., and Visa International. In the first action, the plaintiff was granted an
injunction on November 29, 2006 prohibiting the defendants’ use of the “Vale” mark in Venezuela’s
food voucher market (the “Injunction”). In the second action, plaintiffs sought damages for trademark
infringement (the “Trademark Action”). The Injunction and Trademark Action have been litigated
extensively through the Venezuelan court system. On June 5, 2013, the Supreme Tribunal’s
Commercial Chamber dismissed the Trademark Action in its entirety and invalidated the Injunction
effective immediately. On August 7, 2013, the plaintiff filed a motion requesting that the Supreme

119

VISA INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Tribunal’s Constitutional Chamber enjoin or annul the Commercial Chamber’s judgment, and either
rule directly on the merits of the Trademark Action or resubmit the cases to the Commercial Chamber
for a new decision on the merits. Visa filed an opposition to the plaintiff’s motion on October 29, 2013.

European Competition Proceedings

European Commission. On April 3, 2009, the European Commission (“EC”) issued a Statement of

Objections (“SO”) to Visa Europe, Visa International and Visa Inc. alleging a breach of European
competition law. Visa Inc. and Visa International were served with the Statement of Objections on
June 1, 2009. The SO alleged a breach of Article 81 of the European Community Treaty and Article 53
of the European Economic Area Agreement (the “EEA Agreement”). The SO was directed to Visa Inc.
and Visa International with respect to the “honor all cards” rule, the “no-surcharge” rule, and certain
consumer card interchange fee practices.

On April 26, 2010, Visa Europe announced an agreement with the EC, subject to public

consultation, to end the proceedings with respect to Visa Europe’s debit interchange fees. After public
consultation, on December 8, 2010, the EC concluded that the proposed agreement with Visa Europe
addressed its competition concerns, made the agreement legally binding upon Visa Europe, and
closed its investigation with regard to interchange fees for consumer debit card transactions.

On July 31, 2012, the EC announced a supplementary Statement of Objections (“SSO”) that was
sent to Visa Europe concerning interchange for consumer credit card transactions. On March 8, 2013,
Visa Inc. and Visa International received a redacted version of the SSO. The SSO alleges a breach of
Article 101 of the Treaty on the Functioning of the European Union and Article 53 of the EEA
Agreement. Among other things, the SSO asserts claims jointly against Visa Europe, Visa Inc., and
Visa International, objecting to domestic, cross-border, and inter-regional interchange, Visa Europe’s
rules relating to cross-border acquiring, and Visa Europe’s point of sale rules. The SSO also
announces the EC’s intention to impose fines. The potential amount of any fine cannot be estimated at
this time.

Visa Europe has offered commitments addressing domestic interchange, cross-border interchange
within Europe, cross-border acquiring within Europe, and other Visa Europe rules. The EC will consider
whether to accept those commitments after a period of public comment.

U.K. Merchant Litigation. On August 2, 2013, Visa Inc. and Visa International were served with
claims filed in the High Court of Justice Queen’s Bench Division Commercial Court in London on behalf
of eleven merchants in the supermarket, clothing, and other retail business. Visa Europe is also named
in the case. The claimants seek damages for alleged anti-competitive conduct relating to U.K.
domestic, Irish domestic, and intra-EEA interchange fees for credit and debit cards. The claimants also
assert that the alleged anticompetitive effects of interchange fees are reinforced by Visa Europe’s
“honor all cards” and “no discrimination” rules and rules limiting cross-border issuing and acquiring. On
October 16, 2013, Visa Inc. and Visa International were served with a similar claim by a twelfth
merchant that is represented by the same counsel as the other eleven merchants. The twelve
merchants seek damages exceeding $825 million. Previously, on March 22, 2013, Visa Inc. learned
that counsel for a separate group of merchant plaintiffs threatened to file litigation against Visa Europe,
Visa Inc., and Visa International with respect to interchange rates in Europe. On March 28, 2013, Visa
Europe, Visa Inc., and Visa International entered into (1) a standstill agreement with respect to those
merchants’ claims, and (2) a costs agreement, which preserved the then-current recoverability rules in

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

the United Kingdom. While the amount of interchange being challenged could be substantial, no claims
have yet been filed and the full scope of the claims is not yet known.

Visa Europe is obligated to indemnify Visa Inc. and Visa International in connection with the

European Competition Proceedings, in our opinion, including payment of any fines that may be
imposed. However, Visa Europe has expressed an “initial” view that it is not obligated to indemnify Visa
Inc. or Visa International for any claim in the European Competition Proceedings, including claims
asserted in both the European Commission matter and the U.K. Merchant Litigation. Visa Inc.
continues to firmly believe that Visa Europe is obligated to indemnify for all such claims, and has been
in discussions with Visa Europe to resolve this issue. While the parties are not currently in non-binding
arbitration, both parties have initiated the executive engagement aspect of the dispute resolution
procedure contemplated by the Framework Agreement to resolve their dispute regarding this
indemnification issue.

Canadian Competition Proceedings

Competition Bureau. On December 15, 2010, following a civil inquiry regarding interchange and

certain Visa policies related to merchant acceptance practices, the Commissioner of Competition filed
a Notice of Application against Visa Canada Corporation (“Visa Canada”) and MasterCard. The
proceeding challenged certain Visa policies regarding merchant acceptance practices, including Visa’s
“no-surcharge” and “honor all cards” policies under the Competition Act.

The hearing before the Competition Tribunal on the merits of the case was held from May 8, 2012
through June 21, 2012. On July 23, 2013, the Competition Tribunal ruled in favor of Visa Canada and
MasterCard, dismissing the Commissioner of Competition’s challenges to Visa’s “no-surcharge” and
“honor all cards” policies. The Competition Tribunal found that the Commissioner failed to establish
that either policy constituted resale price maintenance under Section 76 of the Competition Act. The
Commissioner did not file an appeal prior to the deadline of September 30, 2013.

Merchant Litigation. Beginning in December 2010, a number of purported civil follow-on cases to the

Competition Bureau’s proceeding were filed in Quebec, British Columbia, Ontario, Saskatchewan, and
Alberta against Visa Canada, MasterCard, and ten financial institutions on behalf of purported classes of
merchants and others that accept payment by Visa and MasterCard. The purported class action lawsuits
allege conduct contrary to Section 45 of the Competition Act and also assert claims of civil conspiracy,
interference with economic interests, and unjust enrichment, among others. Plaintiffs allege that Visa and
MasterCard each conspired with their member financial institutions to set supra-competitive default
interchange rates and merchant discount fees, and that Visa and MasterCard’s respective “no-surcharge”
and “honor all cards” policies had the anticompetitive effect of increasing merchant discount fees. The
lawsuits seek unspecified monetary damages and injunctive relief.

In the British Columbia lawsuit, a hearing on class certification commenced on April 22, 2013 and
concluded on May 1, 2013. The lawsuits in Quebec, Ontario, and Alberta are being held in abeyance
pending further proceedings in the British Columbia lawsuit. In Saskatchewan, applications for a stay of
proceedings and carriage of the lawsuits have been filed.

Dynamic Currency Conversion

On February 4, 2013, following an investigation into Visa’s policies relating to the provision of

Dynamic Currency Conversion (DCC), the Australian Competition and Consumer Commission

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

(“ACCC”) commenced proceedings in the Federal Court of Australia against Visa Inc., Visa U.S.A.,
V.W.P.L., and Visa AP (Australia) Pty Limited alleging that certain Visa policies related to the provision
of DCC services contravened Australian competition law. DCC refers to conversion from one currency
to another, either of the price of goods or services by the merchant, or of cash withdrawals by an ATM.
Among other things, the ACCC alleges that: (1) from May 2010 to October 2010, Visa prohibited DCC
services with respect to transactions on Visa international payment cards conducted at Australian
merchant outlets that had not previously been conducting DCC transactions; and (2) from at least May
2007, Visa prohibited DCC services with respect to cash withdrawals at Australian ATMs on Visa
international payment cards. The ACCC seeks declaratory relief and a monetary penalty. On June 6,
2013, Visa filed its response to the ACCC’s allegations. On August 8, 2013, the ACCC filed an
amended claim which, among other things, added Visa International as a respondent. On October 4,
2013, Visa filed its response to the amended claim. The potential amount of any penalty cannot be
estimated at this time.

Data Pass Litigation

On November 19, 2010, a consumer filed an amended class action complaint against

Webloyalty.com, Inc., Gamestop Corporation, and Visa Inc. in federal district court in Connecticut. The
plaintiff claims, among other things, that consumers who made online purchases at merchants were
deceived into also incurring charges for services from Webloyalty.com through the alleged
unauthorized passing of cardholder account information during the sales transaction (“data pass”), in
violation of federal and state consumer protection statutes and common law. Visa allegedly aided and
abetted the conduct of the other defendants. Plaintiff seeks certification of a class of persons and
entities whose credit card or debit card data was improperly accessed by Webloyalty.com since
October 1, 2008, and seeks damages, restitution, and injunctive relief. On December 23, 2010,
Webloyalty.com, GameStop, and Visa each filed motions to dismiss the amended complaint.

Korean Fair Trade Commission

Following a complaint lodged by a Visa client, in July 2011 the Korean Fair Trade Commission

(“KFTC”) initiated an investigation into Visa’s requirements for the processing of international
transactions over VisaNet. The KFTC has the authority to issue an injunction or a fine. The potential
amount of any fine cannot be estimated at this time.

U.S. ATM Access Fee Litigation

National ATM Council Class Action. On October 12, 2011, the National ATM Council and thirteen

non-bank ATM operators filed a class action lawsuit against Visa (Visa Inc., Visa International, Visa
U.S.A., and Plus System, Inc.) and MasterCard in the U.S. District Court for the District of Columbia.
The complaint challenges Visa’s rule (and a similar MasterCard rule) that if an ATM operator chooses
to charge consumers an access fee for a Visa or Plus transaction, that fee cannot be greater than the
access fee charged for transactions on other networks. Plaintiffs claim that the rule violates Section 1
of the Sherman Act, and seek damages “in an amount not presently known, but which is tens of
millions of dollars, prior to trebling,” injunctive relief, and attorneys’ fees. On January 10, 2012, plaintiffs
filed an amended class action complaint against the same defendants, also asserting that the ATM
access fee rule violates Section 1 of the Sherman Act. Plaintiffs request treble damages, injunctive
relief and attorneys’ fees.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

Consumer Class Actions. In October 2011, a purported consumer class action (Stoumbos) was

filed against Visa and MasterCard in the same federal court challenging the same ATM access fee
rules. Two other purported consumer class actions were also filed in October 2011 in the same federal
court, and were later combined into a single amended complaint (Mackmin). The amended complaint
challenges the same ATM access fee rules and names Visa, MasterCard and three financial
institutions as defendants. Both Stoumbos and Mackmin purport to represent classes and sub-classes
of consumers in claims brought under Section 1 of the Sherman Act, and also allege claims under
antitrust and/or consumer protection statutes in certain states and the District of Columbia. The
lawsuits seek injunctive relief, attorneys’ fees, treble damages, and restitution where available under
state law.

On January 30, 2012, Visa, MasterCard, and the defendant financial institutions filed motions to
dismiss the complaints in the National ATM Council class action and the consumer class actions. On
February 13, 2013, the court granted the motion to dismiss and dismissed the cases without prejudice.
On March 12, 2013, plaintiffs in the National ATM Council class action and the consumer class actions
moved for an order altering or amending the court’s February 13, 2013 order to provide that (1) the
complaints (as opposed to the cases) are dismissed without prejudice, and (2) plaintiffs may move to
amend their complaints. On April 15, 2013, plaintiffs in the National ATM Council class action and the
Stoumbos case moved for leave to file amended complaints. On April 18, 2013, plaintiffs in the
Mackmin case moved for leave to file an amended complaint. Defendants filed responses opposing the
motions on the grounds that they are not procedurally proper and would be futile in any event. On
April 24, 2013, the court ordered the defendants to file further detailed responses, addressing futility in
particular. Briefing on the motions is complete.

U.S. Department of Justice Civil Investigative Demand

On March 13, 2012, the Antitrust Division of the United States Department of Justice (the
“Division”) issued a Civil Investigative Demand, or “CID,” to Visa Inc. seeking documents and
information regarding a potential violation of Section 1 or 2 of the Sherman Act, 15 U.S.C. §§ 1, 2. The
CID focuses on PIN-Authenticated Visa Debit and Visa’s competitive responses to the Dodd-Frank Act,
including Visa’s fixed acquirer network fee. Visa is cooperating with the Division in connection with the
CID.

Federal Trade Commission Voluntary Access Letter

On September 21, 2012, the Bureau of Competition of the United States Federal Trade
Commission (the “Bureau”) requested that Visa provide on a voluntary basis documents and
information regarding potential violations of certain regulations associated with the Dodd-Frank Act,
particularly Section 920(b)(1)(B) of the Electronic Funds Transfer Act, 15 U.S.C. 1693o-2, and
Regulation II, 12 C.F.R. § 235.7(b) (commonly known as the “Durbin Amendment” and regulations).
The request focuses on information related to the purposes, implementation, and impact of the optional
PIN Debit Gateway Service. The revenue generated by the PIN Debit Gateway Service is not material
to the Company’s financial statements. Visa is cooperating with the Bureau and responding to its
information requests.

Consumer Financial Protection Bureau

On February 7, 2013, Visa received a letter from the Consumer Financial Protection Bureau
(“CFPB”) seeking documents and information, on a voluntary basis, regarding Visa’s practices with

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
September 30, 2013

respect to the conversion of U.S. cardholder foreign transactions from foreign currency into U.S.
dollars. On March 20, 2013, Visa met with the CFPB and provided information and materials in
response to the requests. Visa is continuing to cooperate with the CFPB’s inquiry.

Note 21—Subsequent Events

In October 2013, the Company’s board of directors authorized an additional $5.0 billion share

repurchase program. See Note 14—Stockholders’ Equity.

In October 2013, the Company’s board of directors declared a dividend in the aggregate amount
of $0.40 per share of class A common stock (determined in the case of class B and class C common
stock on an as-converted basis). See Note 14—Stockholders’ Equity.

124

Selected Quarterly Financial Data (Unaudited)

The following tables show selected quarterly operating results for each quarter and full year of

fiscal 2013 and 2012 for the Company:

Visa Inc.

Quarter Ended (unaudited)

Sept. 30,
2013

June 30,
2013

Mar. 31,
2013

Dec. 31,
2012

(in millions, except per share data)

Fiscal Year

2013 Total

Operating revenues . . . . . . . . . . . . . .

$ 2,973

$ 3,001

$ 2,958

$ 2,846

$ 11,778

Operating income . . . . . . . . . . . . . . . .

$ 1,751

$ 1,828

$ 1,860

$ 1,800

Net income attributable to Visa
Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Basic earnings per share

$ 1,192

$ 1,225

$ 1,270

$ 1,293

Class A common stock . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . .

Diluted earnings per share

Class A common stock . . . . . . . . . . . . .

Class B common stock . . . . . . . . . . . . .

Class C common stock . . . . . . . . . . . . .

$

$

$

$

$

$

1.86

0.78

1.86

1.85

0.78

1.85

$

$

$

$

$

$

1.89

0.79

1.89

1.88

0.79

1.88

$

$

$

$

$

$

1.93

0.81

1.93

1.92

0.81

1.92

$

$

$

$

$

$

1.94

0.82

1.94

1.93

0.81

1.93

$

$

$

$

$

$

$

$

7,239

4,980

7.61

3.20

7.61

7.59

3.19

7.59

Visa Inc.

Quarter Ended (unaudited)

Fiscal Year

Sept. 30,
2012(1)

June 30,
2012(2)

Mar. 31,
2012

Dec. 31,
2011

2012 Total

(in millions, except per share data)

Operating revenues . . . . . . . . . . . . . . . $ 2,731

$ 2,565

$ 2,578

$ 2,547

$ 10,421

Operating income (loss)

. . . . . . . . . . . $ 1,522

$ (2,607)

$ 1,606

$ 1,618

Net income (loss) attributable to Visa
Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,662

$ (1,839)

$ 1,292

$ 1,029

Basic earnings (loss) per share

Class A common stock . . . . . . . . . . . . . . $

Class B common stock . . . . . . . . . . . . . . $

Class C common stock . . . . . . . . . . . . . . $

Diluted earnings (loss) per share

Class A common stock . . . . . . . . . . . . . . $

Class B common stock . . . . . . . . . . . . . . $

Class C common stock . . . . . . . . . . . . . . $

2.48

1.05

2.48

2.47

1.04

2.47

$

$

$

$

$

$

(2.74)

(1.16)

(2.74)

(2.74)

(1.16)

(2.74)

$

$

$

$

$

$

1.92

0.82

1.92

1.91

0.81

1.91

$

$

$

$

$

$

1.50

0.73

1.50

1.49

0.73

1.49

$

$

$

$

$

$

$

$

2,139

2,144

3.17

1.40

3.17

3.16

1.39

3.16

(1) During the fourth quarter of fiscal 2012, we reversed all previously recorded tax reserves and
accrued interest associated with uncertainties related to the deductibility of covered litigation
expense recorded in fiscal 2007 through the third quarter of fiscal 2012, which increased our
quarterly net income by $627 million. The reversal of tax reserves and related interest

125

included $301 million related to reserves taken in the current year, and $326 million related to
reserves taken in previous years. See Overview in Item 7—Management’s Discussion and Analysis
of Financial Condition and Results of Operations of this report.

(2) During the third quarter of fiscal 2012, we recorded a litigation provision of $4.1 billion and related

tax benefits associated with the interchange multidistrict litigation, which is covered by the
retrospective responsibility plan. Settlements of, or judgments in, covered litigation will be paid from
the litigation escrow account. See Note 3— Retrospective Responsibility Plan and Note 20—Legal
Matters to our consolidated financial statements.

ITEM 9. Changes in and Disagreements with Accountants on Accounting and Financial

Disclosures

Not applicable.

ITEM 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain a system of disclosure controls and procedures (as defined in the Rules 13a-15(e)
and 15(d)-15 (e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that is
designed to ensure that information required to be disclosed in our Exchange Act reports is recorded,
processed, summarized and reported within the time periods specified in the SEC’s rules and forms,
and that such information is accumulated and communicated to our management, including our Chief
Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding
required disclosures.

Under the supervision and with the participation of our management, including our Chief Executive

Officer and Chief Financial Officer, we conducted an evaluation of our disclosure controls and
procedures. Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer
concluded that, as of September 30, 2013, our disclosure controls and procedures were effective, at
the reasonable assurance level.

There are inherent limitations to the effectiveness of any system of disclosure controls and

procedures. These limitations include the possibility of human error, the circumvention or overriding of
the controls and procedures and reasonable resource constraints. In addition, because we have
designed our system of controls based on certain assumptions, which we believe are reasonable,
about the likelihood of future events, our system of controls may not achieve its desired purpose under
all possible future conditions. Accordingly, our disclosure controls and procedures provide reasonable
assurance, but not absolute assurance, of achieving their objectives.

Management’s Report on Internal Control over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal

control over financial reporting for the Company. Management assessed the effectiveness of the
Company’s internal control over financial reporting as of September 30, 2013. Based on
management’s assessment, management has concluded that the Company’s internal control over
financial reporting was effective as of September 30, 2013 using the criteria set forth by the Committee
of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control—Integrated
Framework (1992).

Our internal control over financial reporting is designed to provide reasonable, but not absolute,
assurance regarding the reliability of financial reporting and the preparation of financial statements in
accordance with U.S. generally accepted accounting principles. There are inherent limitations to the
effectiveness of any system of internal control over financial reporting. These limitations include the
possibility of human error, the circumvention or overriding of the system and reasonable resource

126

constraints. Because of its inherent limitations, our internal control over financial reporting may not
prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are
subject to the risks discussed in Item 1A—Risk Factors of this report.

The effectiveness of our internal control over financial reporting as of September 30, 2013, has
been audited by KPMG LLP, an independent registered public accounting firm and is included in Item 8
of this report.

Changes in Internal Control over Financial Reporting

In preparation for management’s report on internal control over financial reporting, we documented

and tested the design and operating effectiveness of our internal control over financial reporting.
During fiscal 2013, there were no significant changes in our internal controls over financial reporting
that occurred during the year ended September 30, 2013, that have materially affected, or are
reasonably likely to materially affect, the Company’s internal control over financial reporting.

ITEM 9B. Other Information

Not applicable.

127

PART III

Certain information required by Part III is omitted from this Report and the Company will file a definitive
proxy statement pursuant to Regulation 14A under the Exchange Act (the “Proxy Statement”) not later than
120 days after the end of the fiscal year ended September 30, 2013, and certain information included therein is
incorporated herein by reference. Only those sections of the Proxy Statement that specifically address the items
set forth herein are incorporated by reference. Such incorporation does not include the report of the Audit and
Risk Committee included in the Proxy Statement.

ITEM 10. Directors, Executive Officers and Corporate Governance

The information required by this item concerning the Company’s directors, executive officers, the Code of

Business Conduct and Ethics and corporate governance matters is incorporated herein by reference to the
sections entitled “Director Biographies,” “Executive Officers,” “Corporate Governance—Code of Business
Conduct and Ethics,” and “Board Meetings and Committees of the Board—Committees of the Board of
Directors” in our Proxy Statement.

The information required by this item regarding compliance with Section 16(a) of the Exchange Act

pursuant to Item 405 of Regulation S-K is incorporated herein by reference to the section entitled
“Section 16(a) Beneficial Ownership Reporting Compliance” in our Proxy Statement.

Our Code of Business Conduct and Ethics, Code of Ethics for Senior Financial Officers and our

Corporate Governance Guidelines are available on the Investor Relations page of our website at
www.investor.visa.com, under “Corporate Governance.” Printed copies of these documents are also
available to stockholders without charge upon written request directed to Corporate Secretary, Visa Inc.,
P.O. Box 8999, San Francisco, California 94128-8999.

ITEM 11. Executive Compensation

The information required by this item concerning director and executive compensation is

incorporated herein by reference to the sections entitled “Compensation of Non-Employee Directors”
and “Executive Compensation” in our Proxy Statement.

The information required by this item pursuant to Item 407(e)(4) of Regulation S-K is incorporated herein

by reference to the section entitled “Compensation Committee Interlocks and Insider Participation” in our
Proxy Statement.

The information required by this item pursuant to Item 407(e)(5) of Regulation S-K is incorporated
herein by reference to the section entitled “Compensation Committee Report” in our Proxy Statement.

ITEM 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters

The information required by this item pursuant to Item 403 of Regulation S-K is incorporated

herein by reference to the section entitled “Beneficial Ownership of Equity Securities” in our Proxy
Statement.

For the information required by item 201(d) of Regulation S-K, refer to Item 5 in this report.

ITEM 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this item concerning related party transactions pursuant to Item 404 of

Regulation S-K is incorporated herein by reference to the section entitled “Corporate Governance—
Certain Relationships and Related Person Transactions” in our Proxy Statement.

128

The information required by this item concerning director independence pursuant to Item 407(a) of

Regulation S-K is incorporated herein by reference to the section entitled “Corporate Governance—
Independence of Directors” in our Proxy Statement.

ITEM 14. Principal Accountant Fees and Services

The information required by this Item is incorporated herein by reference to the section entitled

“Independent Registered Public Accounting Firm Fees” in our Proxy Statement.

129

PART IV

ITEM 15. Exhibits and Financial Statement Schedules

(a) The following documents are filed as part of this report:

1. Consolidated Financial Statements

See Index to Consolidated Financial Statements in Item 8 of this report.

2. Consolidated Financial Statement Schedules

None.

3. The following exhibits are filed as part of this report or, where indicated, were

previously filed and are hereby incorporated by reference:

Refer to the Exhibit Index herein.

130

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as
amended, the registrant has duly caused this Annual Report on Form 10-K to be signed on its behalf
by the undersigned, thereunto duly authorized.

VISA INC.

By:

Name:
Title:
Date:

/s/ Charles W. Scharf

Charles W. Scharf
Chief Executive Officer
November 21, 2013

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has

been signed below by the following persons on behalf of the registrant in the capacities and on the
dates indicated:

Signature

Title

Date

/s/ Charles W. Scharf
Charles W. Scharf

Chief Executive Officer
(principal executive officer)

November 21, 2013

/s/ Byron H. Pollitt
Byron H. Pollitt

Chief Financial Officer
(principal financial officer and
principal accounting officer)

November 21, 2013

Chairman of the Board

November 21, 2013

/s/ Robert W. Matschullat
Robert W. Matschullat

/s/ Gary P. Coughlan
Gary P. Coughlan

/s/ Mary B. Cranston
Mary B. Cranston

Director

Director

/s/ Francisco Javier Fernández-Carbajal
Francisco Javier Fernández-Carbajal

Director

/s/ Cathy E. Minehan
Cathy E. Minehan

/s/ Suzanne Nora Johnson
Suzanne Nora Johnson

/s/ David J. Pang
David J. Pang

/s/ William S. Shanahan
William S. Shanahan

/s/ John A. C. Swainson
John A. C. Swainson

Director

Director

Director

Director

Director

131

November 21, 2013

November 21, 2013

November 21, 2013

November 21, 2013

November 21, 2013

November 21, 2013

November 21, 2013

November 21, 2013

[THIS PAGE INTENTIONALLY LEFT BLANK]

EXHIBIT INDEX

Exhibit
Number

Exhibit
Description

3.1

3.2

3.3

3.4

3.5

4.1

4.2

4.3

4.4

10.1

10.2

10.3

10.4

10.5

Fifth Amended and Restated Certificate of
Incorporation of Visa Inc.

Certificate of Correction of the Fifth Amended
and Restated Certificate of Incorporation of Visa
Inc.

Certificate of Amendment to the Fifth
Amended and Restated Certificate of
Incorporation of Visa Inc. to Declassify the
Board of Directors

Certificate of Amendment to the Fifth
Amended and Restated Certificate of
Incorporation of Visa Inc. to Implement a
Majority Vote Standard in Uncontested
Elections of Directors

Amended and Restated Bylaws

Form of stock certificate of Visa Inc.

Form of specimen certificate for class B
common stock of Visa Inc.

Form of specimen certificate for class C
common stock of Visa Inc.

The instruments defining the rights of holders
of long-term debt securities of Visa Inc. and its
subsidiaries have been omitted(1)

Form of Indemnification Agreement between
Visa Inc. and each of its directors and officers

Amended and Restated Global Restructuring
Agreement, dated August 24, 2007, by and
among Visa Inc., Visa International Service
Association, Visa U.S.A. Inc., Visa Europe
Limited, Visa Canada Association, Inovant
LLC, Inovant, Inc., Visa Europe Services, Inc.,
Visa International Transition LLC, VI Merger
Sub, Inc., Visa USA Merger Sub Inc. and
1734313 Ontario Inc.

Form of Visa Europe Put-Call Option
Agreement between Visa Inc. and Visa
Europe Limited

Form of Escrow Agreement by and among Visa
Inc., Visa U.S.A. Inc. and the escrow agent

Form of Framework Agreement by and among
Visa Inc., Visa Europe Limited, Inovant LLC,
Visa International Services Association and
Visa U.S.A. Inc.†

1

Incorporated by Reference

Form

File
Number

Exhibit
Number

Filing
Date

8-K

001-33977

3.1

12/17/2008

10-Q 001-33977

3.1

7/30/2009

8-K

001-33977

3.1

1/31/2011

8-K

001-33977

3.2

1/31/2011

8-K

001-33977

S-4/A 333-143966

8-A

000-53572

3.1

4.1

4.1

10/25/2012

9/13/2007

1/28/2009

8-A

000-53572

4.2

1/28/2009

N/A

N/A

N/A

N/A

8-K

001-33977

10.1

10/25/2012

S-4/A 333-143966 Annex A 9/13/2007

S-4/A 333-143966 Annex B 9/13/2007

S-4

333-143966

10.15

6/22/2007

S-4/A 333-143966

10.17

7/24/2007

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15*

10.16*

364-Day Revolving Credit Agreement, dated
January 31, 2013, by and among Visa Inc.,
Visa International Service Association, Visa
U.S.A. Inc., Bank of America, N.A., as
administrative agent, JP Morgan Chase Bank
N.A., as syndication agent, and the lenders
referred to therein

Form of Interchange Judgment Sharing
Agreement by and among Visa International
Service Association and Visa U.S.A. Inc., and
the other parties thereto†

Interchange Judgment Sharing Agreement
Schedule

Form of Loss Sharing Agreement by and
among Visa U.S.A. Inc., Visa International
Service Association, Visa Inc. and various
financial institutions

8-K

001-33977

10.1

1/31/2013

S-4/A 333-143966

10.13

7/24/2007

8-K

001-33977

10.2

2/8/2011

S-4/A 333-143966

10.14

7/24/2007

Loss Sharing Agreement Schedule

8-K

001-33977

10.1

2/8/2011

Form of Litigation Management Agreement by
and among Visa Inc., Visa International
Service Association, Visa U.S.A. Inc. and the
other parties thereto

Agreement to Prepay Future Payments at a
Discount, dated August 31, 2009, between
Visa U.S.A. Inc. and co-lead counsels, acting
collectively as binding representatives and
agents of the plaintiffs

Omnibus Agreement, dated February 7, 2011,
regarding Interchange Litigation Judgment
Sharing and Settlement Sharing by and
among Visa Inc., Visa U.S.A. Inc., Visa
International Service Association, MasterCard
Incorporated, MasterCard International
Incorporated and the parties thereto

Settlement Agreement, dated October 19,
2012, by and among Visa Inc., Visa U.S.A.
Inc., Visa International Service Association,
MasterCard Incorporated, MasterCard
International Incorporated, various U.S.
financial institution defendants, and the class
plaintiffs to resolve the class plaintiffs’ claims
in the matter styled In re Payment Card
Interchange Fee and Merchant Discount
Antitrust Litigation, No. 05-MD-1720

Visa 2005 Deferred Compensation Plan,
effective as of January 1, 2005

Visa Inc. 2007 Equity Incentive Compensation
Plan, as amended and restated as of
January 31, 2012

2

S-4/A 333-143966

10.18

8/22/2007

8-K

001-33977

10.1

8/31/2009

8-K

001-33977

10.2

7/16/2012

10-Q 001-33977

10.3

2/6/2013

S-4/A 333-143966

10.1

7/24/2007

8-K

001-33977

10.1

1/31/2012

10.17*

10.18*

10.19*

10.20*

10.21*

10.22*

10.23*

10.24*

10.25*

10.26*

10.27*

10.28*

10.29*

Visa Inc. Incentive Plan, as amended and
restated as of January 27, 2011

Visa Excess Thrift Plan, as amended and
restated as of January 1, 2008

Visa Excess Retirement Benefit Plan, as
amended and restated as of January 1, 2008

First Amendment, effective January 1, 2011,
of the Visa Excess Retirement Benefit Plan,
as amended and restated as of January 1,
2008

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Restricted Stock Award
Agreement for awards granted after March 18,
2008

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Stock Option Award
Agreement for awards granted after March 18,
2008

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Stock Option Award
Agreement for executive officers, other than
the CEO, for awards granted after
November 1, 2011

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Performance Share
Award Agreement for executive officers, other
than the CEO, for awards granted after
November 1, 2011

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Stock Option Award
Agreement including clawback provision, for
awards granted after November 1, 2011

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Restricted Stock Unit
Agreement including clawback provision, for
awards granted after November 1, 2011
Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Stock Option Award
Agreement for the CEO, for awards granted
after November 1, 2012

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Restricted Stock Unit
Award Agreement for the CEO, for awards
granted after November 1, 2012

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Restricted Stock Award
Agreement for executive officers, other than
the CEO, with limited vesting upon termination
for awards granted after November 1, 2012

3

8-K

001-33977

10.1

1/31/2011

10-K 001-33977

10.31

11/21/2008

10-K 001-33977

10.32

11/21/2008

10-K 001-33977

10.34

11/18/2011

10-K 001-33977

10.34

11/21/2008

10-K 001-33977

10.39

11/21/2008

10-K 001-33977

10.35

11/18/2011

10-K 001-33977

10.39

11/18/2011

10-K 001-33977

10.40

11/18/2011

10-K 001-33977

10.41

11/18/2011

10-Q 001-33977

10.4

2/6/2013

10-Q 001-33977

10.5

2/6/2013

10-Q 001-33977

10.6

2/6/2013

10-Q 001-33977

10.7

2/6/2013

8-K

001-33977

99.2

10/24/2012

8-K

001-33977

10.1

11/9/2012

8-K

001-33977

10.1

2/3/2010

8-K

001-33977

99.2

5/23/2013

10.30*

10.31*

10.32*

10.33*

10.34*

12.1**

21.1**

23.1**

31.1**

31.2**

32.1**

32.2**

Form of Visa Inc. 2007 Equity Incentive
Compensation Plan Restricted Stock Unit
Agreement for executive officers, other than
the CEO, with limited vesting upon termination
for awards granted after November 1, 2012

Offer Letter, dated October 23, 2012, between
Visa Inc. and Charles W. Scharf

Aircraft Time Sharing Agreement, dated
November 7, 2012, between Visa Inc. and
Charles W. Scharf

Amended and Restated Employment
Agreement, dated December 1, 2010,
between Visa Inc. and Joseph W. Saunders

Offer Letter, dated May 20, 2013, between
Visa Inc. and Ryan McInerney

Statement of Computation of Ratio of
Earnings to Fixed Charges

List of Significant Subsidiaries of Visa Inc.

Consent of KPMG LLP, Independent
Registered Public Accounting Firm

Certification of the Chief Executive Officer
pursuant to Exchange Act Rules 13a-14(a)
and 15d-14(a), as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of
2002

Certification of the Chief Financial Officer
pursuant to Exchange Act Rules 13a-14(a)
and 15d-14(a), as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of
2002

Certification of the Chief Executive Officer
pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002

Certification of the Chief Financial Officer
pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002

101.INS

XBRL Instance Document

101.SCH

101.CAL

101.DEF

XBRL Taxonomy Extension Schema
Document

XBRL Taxonomy Extension Calculation
Linkbase Document

XBRL Taxonomy Extension Definition
Linkbase Document

4

101.LAB

101.PRE

XBRL Taxonomy Extension Label Linkbase
Document

XBRL Taxonomy Extension Presentation
Linkbase Document

(1) We have agreed to furnish to the SEC, upon request, a copy of each instrument.
†

Confidential treatment has been requested for portions of this agreement. A completed copy of
the agreement, including the redacted portions, has been filed separately with the SEC.
Management contract, compensatory plan or arrangement.
Filed or furnished herewith.

*
**

5

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Board of directors 

Robert W. Matschullat (Independent Chair)
Former Vice Chairman and Chief Financial Officer 
The Seagram Company Limited

Charles W. Scharf 
Chief executive Officer 
Visa Inc.

Gary P. Coughlan
Former Chief Financial Officer and  
Senior Vice President of Finance 
Abbott Laboratories

Mary B. Cranston
Retired Senior Partner
Pillsbury Winthrop Shaw Pittman LLP

Francisco javier Fernández-Carbajal 
Former Chief executive Officer,  
Corporate development division
Grupo Financiero BBVA Bancomer, S.A.

Cathy e. Minehan
dean of School of Management
Simmons College
Former President of Federal Reserve Bank of Boston

Suzanne Nora johnson
Former Vice Chairman
The Goldman Sachs Group, Inc.

david j. Pang
Chief executive Officer
Kerry Group Kuok Foundation Limited
Chairman
SCMP Group Limited

William S. Shanahan
Former President
Colgate-Palmolive Company

john A. C. Swainson
President, Software Group 
dell, Inc.

Management Team 

Charles W. Scharf
Chief executive Officer

Antonio Lucio
Chief Brand Officer

Byron Pollitt
Chief Financial Officer

elizabeth Buse
Global Solutions

joshua Floum
General Counsel

jim McCarthy
Innovation and Strategic 
Partnerships

Ryan McInerney
President

ellen Richey
Chief Risk Officer

Michael Ross
Human Resources

William M. Sheedy
Strategy, M&A, and  
Government Relations

Rajat Taneja
Technology, engineering  
and Innovation

Other Corporate Officers

jack Carsky
Investor Relations

Michael dreyer
Technology 

Thomas M’Guinness
Corporate Legal

Ariela St. Pierre
Corporate Secretary

 
V

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Corporate Headquarters
Visa Inc. 
P.O. Box 8999 
San Francisco, CA 94128-8999 
USA

+1 650 432 3200 
http://corporate.visa.com

Investor Relations
Visa Inc.
ir@visa.com

+1 650 432 7644
http://investor.visa.com

Media Relations 
Visa Inc. 
globalmedia@visa.com

+1 650 432 2990
http://corporate.visa.com

Corporate Secretary
Visa Inc.
P.O. Box 8999
San Francisco, CA 94128-8999
USA

corporatesecretary@visa.com

Independent Registered  
Public Accounting Firm
KPMG LLP

Transfer Agent
Wells Fargo Shareowner Services
P.O. Box 64854
St. Paul, MN 55164-0854
USA

+1 651 306 4433 or +1 866 456 9417
+1 651 554 3863 Fax
http://shareowneronline.com

© 2013 Visa. All rights reserved.

Printed in the USA 
Please Recycle